The Talk Show

00:00:00 ◼   ► you add up where you put your duck [TS]

00:00:01 ◼   ► bottom Oh dan I don't know if I could be [TS]

00:00:07 ◼   ► your friend anymore I'm a dog on the [TS]

00:00:11 ◼   ► right man doc on the left is acceptable [TS]

00:00:13 ◼   ► but doc on the bottom you losing for you [TS]

00:00:15 ◼   ► I need to meet that what I crave the [TS]

00:00:17 ◼   ► most is vertical real estate it is [TS]

00:00:22 ◼   ► tricky on the 12 inch macbook although i [TS]

00:00:24 ◼   ► had the doc pretty small but I don't [TS]

00:00:26 ◼   ► know I never I could never get used to [TS]

00:00:28 ◼   ► the symmetry of having it on one of the [TS]

00:00:30 ◼   ► sides and not having windows taken out [TS]

00:00:32 ◼   ► full width yeah i think the rights the [TS]

00:00:35 ◼   ► right side of my screen has been the aim [TS]

00:00:37 ◼   ► buddy list for 20 years or more than [TS]

00:00:40 ◼   ► that mmm yeah my dock icons are so small [TS]

00:00:44 ◼   ► and I I don't even keep many apps in the [TS]

00:00:47 ◼   ► dock the you know like permanently but [TS]

00:00:51 ◼   ► just the running apps is enough to make [TS]

00:00:53 ◼   ► them tiny little targets and it's not [TS]

00:00:56 ◼   ► like that I lack the motor skills to do [TS]

00:00:58 ◼   ► it it's just that part of what I love [TS]

00:01:00 ◼   ► about the mad when we could probably do [TS]

00:01:02 ◼   ► all show about why i love the mac but [TS]

00:01:03 ◼   ► it's like I feel like I can just fly [TS]

00:01:04 ◼   ► through the Mac you know like I'm always [TS]

00:01:06 ◼   ► clicking and moving my mouse extremely [TS]

00:01:08 ◼   ► fast and same whenever I get a new job I [TS]

00:01:13 ◼   ► demand the fastest Mac possible because [TS]

00:01:15 ◼   ► it's my brain is basically at the same [TS]

00:01:17 ◼   ► speed of the computer yep but whatever [TS]

00:01:20 ◼   ► it is about doc clicking it's just not [TS]

00:01:23 ◼   ► it's never going to work yeah always the [TS]

00:01:26 ◼   ► wrong icon I'm just noticing now that [TS]

00:01:29 ◼   ► Apple has added varied it's very kind of [TS]

00:01:31 ◼   ► them to do so auto added the iwork apps [TS]

00:01:34 ◼   ► to my doc again for the 10th time oh [TS]

00:01:36 ◼   ► nice of them very kind it's been a while [TS]

00:01:41 ◼   ► since I've noticed that but yeah they're [TS]

00:01:43 ◼   ► probably right there I do use numbers [TS]

00:01:46 ◼   ► that's the only I use numbers a lot I [TS]

00:01:48 ◼   ► did I use it by far and away more than [TS]

00:01:50 ◼   ► the others even though i think keynote [TS]

00:01:51 ◼   ► is probably the best of the apps I use [TS]

00:01:53 ◼   ► numbers quite a bit I keep like my [TS]

00:01:56 ◼   ► sponsorship schedule in a number [TS]

00:01:59 ◼   ► spreadsheet so that's the one that gets [TS]

00:02:00 ◼   ► updated all the time but I don't need it [TS]

00:02:02 ◼   ► open all the time [TS]

00:02:06 ◼   ► notice I have I books in there yep they [TS]

00:02:07 ◼   ► did that to my who very nice to dry [TS]

00:02:09 ◼   ► mistake kind of them to put in an app [TS]

00:02:12 ◼   ► that i never used on the back in touch [TS]

00:02:14 ◼   ► ah how's your housework is that are we [TS]

00:02:21 ◼   ► going to be interrupted by hammers uh no [TS]

00:02:24 ◼   ► I don't think so they did not show up to [TS]

00:02:26 ◼   ► no good so I've been very lucky in the [TS]

00:02:29 ◼   ► game of roulette that is try to schedule [TS]

00:02:32 ◼   ► a recording of the talk show on a day [TS]

00:02:34 ◼   ► when the when the guys banging away at [TS]

00:02:39 ◼   ► my house are not here so they don't [TS]

00:02:42 ◼   ► forgot to check our we holiday partying [TS]

00:02:44 ◼   ► or no I'm not but you're certainly [TS]

00:02:45 ◼   ► welcome oh man now I'm just kidding i do [TS]

00:02:49 ◼   ► have a fizzy water though no I have a [TS]

00:02:52 ◼   ► fizzy water and I have a I don't know [TS]

00:02:56 ◼   ► some kind of fruit juice blend smoothie [TS]

00:02:59 ◼   ► that I paid a lot of money for troops [TS]

00:03:02 ◼   ► report went out for the deck well I know [TS]

00:03:04 ◼   ► I poured one out for the deck with Jim [TS]

00:03:06 ◼   ► yesterday I saw you had a nice post yeah [TS]

00:03:10 ◼   ► when I started splat F while you you [TS]

00:03:13 ◼   ► know your your history with the deck [TS]

00:03:15 ◼   ► goes back quite far when I started splat [TS]

00:03:17 ◼   ► F in 2011 my my only dream was to be dec [TS]

00:03:20 ◼   ► worthy and I never got enough well I had [TS]

00:03:25 ◼   ► I got a different deal from another [TS]

00:03:27 ◼   ► company rather quickly so I never never [TS]

00:03:30 ◼   ► got to work with the deck but was always [TS]

00:03:34 ◼   ► something I aspired to to work with yeah [TS]

00:03:38 ◼   ► well I mean I would relate a lot of the [TS]

00:03:42 ◼   ► history on my post I mean it's a fine [TS]

00:03:43 ◼   ► first topic for those who don't you know [TS]

00:03:46 ◼   ► or listening who didn't pay attention [TS]

00:03:47 ◼   ► the deck network a little ad network [TS]

00:03:50 ◼   ► that I mean if you're listening to this [TS]

00:03:52 ◼   ► and you don't know the little adds up [TS]

00:03:53 ◼   ► that have been on daring fireball for 11 [TS]

00:03:55 ◼   ► years and I don't have you know I can't [TS]

00:03:57 ◼   ► help you but then you're part of the [TS]

00:03:59 ◼   ► problem right although I suppose there [TS]

00:04:01 ◼   ► are people who might be just resulting [TS]

00:04:04 ◼   ► by RSS so it's possible anyway the deck [TS]

00:04:09 ◼   ► was a well still is as as we speak it's [TS]

00:04:12 ◼   ► it's alive until tomorrow and the March [TS]

00:04:14 ◼   ► an ad network for independent websites [TS]

00:04:18 ◼   ► with a couple of very simple rules only [TS]

00:04:21 ◼   ► takes ads from sponsors that we think [TS]

00:04:24 ◼   ► are interesting in the old days we used [TS]

00:04:26 ◼   ► to actually have a rule that it was [TS]

00:04:27 ◼   ► somebody some member of the deck network [TS]

00:04:29 ◼   ► had to actually be a purchaser or user [TS]

00:04:32 ◼   ► of the product and that's sort of when [TS]

00:04:35 ◼   ► they ever that wasn't really sustainable [TS]

00:04:36 ◼   ► but we had to at least think hey this is [TS]

00:04:39 ◼   ► something that the people who read the [TS]

00:04:40 ◼   ► sites in the deck might actually like [TS]

00:04:42 ◼   ► one ad per page so you're not allowed to [TS]

00:04:49 ◼   ► join other networks and have 20 [TS]

00:04:50 ◼   ► different ads on page the whole point [TS]

00:04:52 ◼   ► was to make it exclusive and that charge [TS]

00:04:54 ◼   ► money for the exclusivity of hey if you [TS]

00:04:56 ◼   ► want to get a little graphical ad on a [TS]

00:04:58 ◼   ► site like kottke org or daring fireball [TS]

00:05:01 ◼   ► there's only going to be one ad per page [TS]

00:05:04 ◼   ► and it's going to be through the deck [TS]

00:05:05 ◼   ► and that's it very small a relatively [TS]

00:05:09 ◼   ► small bit of real estate on screen no [TS]

00:05:11 ◼   ► animation no tracking no JavaScript [TS]

00:05:14 ◼   ► payloads nothing like that and it was [TS]

00:05:17 ◼   ► pretty good run 11 years but it's it's [TS]

00:05:20 ◼   ► kaput do you think you know obviously [TS]

00:05:25 ◼   ► you're not Jim but was there ever a [TS]

00:05:26 ◼   ► point where you debated okay the screen [TS]

00:05:28 ◼   ► sizes are getting bigger or the the [TS]

00:05:31 ◼   ► format's of the web are changing should [TS]

00:05:33 ◼   ► we make the ad bigger or you know cocky [TS]

00:05:37 ◼   ► actually did that if you look Kottke I [TS]

00:05:40 ◼   ► don't even know how he's doing it i [TS]

00:05:41 ◼   ► think maybe because we did switch to [TS]

00:05:44 ◼   ► retina images a couple of years ago for [TS]

00:05:48 ◼   ► the obvious reason that the ones that [TS]

00:05:51 ◼   ► weren't retina didn't look good on non [TS]

00:05:53 ◼   ► retina screens I'd there was some talk [TS]

00:05:57 ◼   ► of it but I think that it did like the [TS]

00:06:01 ◼   ► last year or so as Jim wrote in his post [TS]

00:06:04 ◼   ► his sort of goodbye post to it the [TS]

00:06:09 ◼   ► bigger problem was just that the [TS]

00:06:12 ◼   ► interest from advertisers was dwindling [TS]

00:06:13 ◼   ► and so worrying about what the physical [TS]

00:06:16 ◼   ► format I mean I suppose you could say [TS]

00:06:17 ◼   ► well maybe if you fix the format there'd [TS]

00:06:19 ◼   ► be more interest but it was seem pretty [TS]

00:06:21 ◼   ► clear that that wasn't that wasn't the [TS]

00:06:23 ◼   ► issue the issue was that the money [TS]

00:06:25 ◼   ► wasn't going to traditional web ads [TS]

00:06:28 ◼   ► period it was going to social but you [TS]

00:06:30 ◼   ► know Facebook and [TS]

00:06:32 ◼   ► you know and obviously you know at [TS]

00:06:34 ◼   ► online advertising is still going to [TS]

00:06:36 ◼   ► google to that was the bigger but I [TS]

00:06:39 ◼   ► would also not be surprised if the [TS]

00:06:41 ◼   ► because I remember the kind of the gist [TS]

00:06:43 ◼   ► was that the target audience was kind of [TS]

00:06:47 ◼   ► a creative design crowd I would not be [TS]

00:06:49 ◼   ► surprised if the advertisers who are who [TS]

00:06:52 ◼   ► were using the deck to reach that crowd [TS]

00:06:54 ◼   ► are now advertising on things like this [TS]

00:06:56 ◼   ► podcast instead of buying banner ads [TS]

00:06:59 ◼   ► online or at least putting some of their [TS]

00:07:01 ◼   ► money into that yeah yeah and if you [TS]

00:07:03 ◼   ► look that's actually what cock keeps [TS]

00:07:04 ◼   ► doing khakis put somehow in his template [TS]

00:07:07 ◼   ► he's taking the ad and taking the [TS]

00:07:09 ◼   ► retinas sighs ad and running it 2x so [TS]

00:07:13 ◼   ► it's a little bit like blurry because [TS]

00:07:15 ◼   ► it's double sized but it's at least up [TS]

00:07:19 ◼   ► for you're looking at it on a Retina [TS]

00:07:20 ◼   ► screen it's you know but he's but he [TS]

00:07:22 ◼   ► made it physically twice the twice the [TS]

00:07:25 ◼   ► size that Katya is very clever he is he [TS]

00:07:30 ◼   ► does this thing that I'm not familiar [TS]

00:07:31 ◼   ► with which has changed the design of his [TS]

00:07:33 ◼   ► website every couple years no I i am i'm [TS]

00:07:38 ◼   ► sad i don't know i probably came across [TS]

00:07:40 ◼   ► in my post it's a sad thing it is not a [TS]

00:07:43 ◼   ► surprise though and it's again you don't [TS]

00:07:45 ◼   ► i don't know i'm often uncomfortable [TS]

00:07:47 ◼   ► talking about the behind the scenes [TS]

00:07:49 ◼   ► stuff I'm always uncomfortable talking [TS]

00:07:50 ◼   ► about the business aspects of this stuff [TS]

00:07:53 ◼   ► because I don't think not so much out of [TS]

00:07:56 ◼   ► sort of not wanting to talk about money [TS]

00:08:01 ◼   ► period but just more that it's navel [TS]

00:08:04 ◼   ► gazing into some ways and you know and [TS]

00:08:06 ◼   ► then people write to me in reg no no we [TS]

00:08:07 ◼   ► you know I'm fascinated to hear about it [TS]

00:08:09 ◼   ► but it's like I just worry that me [TS]

00:08:11 ◼   ► talking about the behind the scenes [TS]

00:08:13 ◼   ► stuff is of great interest to me but [TS]

00:08:15 ◼   ► maybe not so much of interest to people [TS]

00:08:17 ◼   ► on the outside but maybe not but anyway [TS]

00:08:22 ◼   ► that's always behind the scenes it's [TS]

00:08:24 ◼   ► really interesting to I just say this [TS]

00:08:26 ◼   ► Jim kept us the members of the deck up [TS]

00:08:28 ◼   ► to date like we've known for the last [TS]

00:08:30 ◼   ► year that the last year has not been [TS]

00:08:32 ◼   ► good and you know so it's you know there [TS]

00:08:35 ◼   ► were a couple people who were worried [TS]

00:08:37 ◼   ► that maybe this thing came as a surprise [TS]

00:08:38 ◼   ► to me or everybody else in the deck and [TS]

00:08:41 ◼   ► it wasn't a surprise at all we knew that [TS]

00:08:43 ◼   ► it might be coming to an end [TS]

00:08:45 ◼   ► uh from 6-7 months ago and then Jim let [TS]

00:08:49 ◼   ► us know like and I think it was early [TS]

00:08:50 ◼   ► februari even that hey Mark and the [TS]

00:08:52 ◼   ► March is it hmm what I was going to say [TS]

00:08:58 ◼   ► is it's there's definitely an interest [TS]

00:09:00 ◼   ► in industry of people who are super [TS]

00:09:02 ◼   ► curious about how small or independent [TS]

00:09:06 ◼   ► publishers operate but as especially as [TS]

00:09:09 ◼   ► a former independent publisher you never [TS]

00:09:11 ◼   ► want that to be the most attention you [TS]

00:09:14 ◼   ► get is when you're talking about [TS]

00:09:15 ◼   ► yourself right I always want your you [TS]

00:09:17 ◼   ► always want your work to get the most [TS]

00:09:18 ◼   ► attention and even though it it's [TS]

00:09:21 ◼   ► sometimes fun and interesting to talk [TS]

00:09:23 ◼   ► about the operational elements of what [TS]

00:09:26 ◼   ► you do and what and what the industry [TS]

00:09:29 ◼   ► does it definitely feels weird when [TS]

00:09:31 ◼   ► that's where you're getting the most [TS]

00:09:32 ◼   ► attention so I understand and you're [TS]

00:09:36 ◼   ► right i mean podcast is is one of their [TS]

00:09:39 ◼   ► podcasting is one of the areas where [TS]

00:09:40 ◼   ► online money is going that's not social [TS]

00:09:43 ◼   ► or Google and it's growing I mean that [TS]

00:09:46 ◼   ► demand for spots on this show is higher [TS]

00:09:49 ◼   ► than ever I forget how far ahead were [TS]

00:09:51 ◼   ► sold out but probably too far even and [TS]

00:09:54 ◼   ► that's great yeah well I mean too far in [TS]

00:09:57 ◼   ► the sense of us play to write if you I [TS]

00:09:59 ◼   ► in my theory on selling sponsorships if [TS]

00:10:01 ◼   ► you sell too far ahead you've your rates [TS]

00:10:04 ◼   ► too low you should raise the rate you [TS]

00:10:05 ◼   ► know the the the calculus of how high [TS]

00:10:08 ◼   ► the the price per spot is and versus how [TS]

00:10:12 ◼   ► far ahead your sold is you know a tricky [TS]

00:10:15 ◼   ► business but if you're you know you [TS]

00:10:16 ◼   ► don't want to sell you certainly don't [TS]

00:10:17 ◼   ► want to sell out two years ahead and [TS]

00:10:19 ◼   ► have you know 100 weeks the show's sold [TS]

00:10:21 ◼   ► out at the current rate that means you [TS]

00:10:23 ◼   ► you know you should have raised the rate [TS]

00:10:25 ◼   ► for the ones in the future higher [TS]

00:10:26 ◼   ► totally you know yeah it's it's not doom [TS]

00:10:30 ◼   ► and gloom for daring fireball the daring [TS]

00:10:33 ◼   ► fireball company it's just I think a sad [TS]

00:10:37 ◼   ► day for web advertising period simply [TS]

00:10:39 ◼   ► because i think the deck did it right [TS]

00:10:41 ◼   ► and what's left is not so good yeah so [TS]

00:10:47 ◼   ► what are you going to do just going to [TS]

00:10:48 ◼   ► leave an empty spot there I guess come [TS]

00:10:50 ◼   ► April first yeah [TS]

00:10:53 ◼   ► I don't know I've I've been thinking [TS]

00:10:56 ◼   ► about it a lot I mean I want to do I'm [TS]

00:10:59 ◼   ► indecisive as do what to do with that [TS]

00:11:04 ◼   ► you know what I did well I do not [TS]

00:11:08 ◼   ► recommend the first part of this the [TS]

00:11:09 ◼   ► first thing I did was learn how to use [TS]

00:11:11 ◼   ► double-click for publishers which is [TS]

00:11:12 ◼   ► Google's ad server try to avoid doing [TS]

00:11:16 ◼   ► that if you can but back in the day when [TS]

00:11:18 ◼   ► I was running splat F and I had an ad [TS]

00:11:20 ◼   ► network that did not have a 100-percent [TS]

00:11:23 ◼   ► fill rate I made a bunch of house ads [TS]

00:11:25 ◼   ► that were super minimalist clean ads and [TS]

00:11:28 ◼   ► they were actually for amazon affiliate [TS]

00:11:30 ◼   ► links to products i liked so I linked to [TS]

00:11:33 ◼   ► my favorite pen this pilot ballpoint pen [TS]

00:11:37 ◼   ► and I linked to some other random stuff [TS]

00:11:39 ◼   ► probably the new new macbook pro and you [TS]

00:11:45 ◼   ► know people bought some pens and I think [TS]

00:11:46 ◼   ► I sold some books but it was probably [TS]

00:11:49 ◼   ► would have been nicer just to leave that [TS]

00:11:51 ◼   ► space empty I'd I've thought about that [TS]

00:11:55 ◼   ► I mean that is putting you know think [TS]

00:11:57 ◼   ► picking out things from amazon and [TS]

00:11:58 ◼   ► putting a you know using the spot to [TS]

00:12:00 ◼   ► promote something like that is a [TS]

00:12:03 ◼   ► possibility there was a time when i made [TS]

00:12:06 ◼   ► it again my strategy from the beginning [TS]

00:12:10 ◼   ► was you know maybe the stool analogy is [TS]

00:12:12 ◼   ► is a little broken because stools [TS]

00:12:14 ◼   ► usually only have three or three or four [TS]

00:12:16 ◼   ► legs and the legs have to all be the [TS]

00:12:19 ◼   ► same size or the stool isn't it isn't [TS]

00:12:21 ◼   ► balanced but i'll stick with that [TS]

00:12:25 ◼   ► analogy my theory from the beginning was [TS]

00:12:27 ◼   ► to have you know don't depend on one [TS]

00:12:30 ◼   ► source of revenue to run the site [TS]

00:12:32 ◼   ► because if something goes wrong with it [TS]

00:12:33 ◼   ► you're screwed it's it's healthier to I [TS]

00:12:36 ◼   ► think this is just common business sense [TS]

00:12:37 ◼   ► you know it's healthier to have multiple [TS]

00:12:39 ◼   ► revenue streams and at one point like 10 [TS]

00:12:42 ◼   ► years ago in the early days of me going [TS]

00:12:44 ◼   ► full time on during firebolt amazon [TS]

00:12:46 ◼   ► affiliate revenue was it was never like [TS]

00:12:49 ◼   ► a the highest but it was it was [TS]

00:12:52 ◼   ► noticeable you know it was wow this you [TS]

00:12:55 ◼   ► know this is this is worth doing in [TS]

00:12:57 ◼   ► terms of how much money it makes per [TS]

00:12:59 ◼   ► month and it would debt and they were [TS]

00:13:00 ◼   ► bursts around December because it would [TS]

00:13:04 ◼   ► i'd be purposefully linked to a couple [TS]

00:13:07 ◼   ► you know Christmasy type things and what [TS]

00:13:10 ◼   ► happens with the but I don't even know [TS]

00:13:12 ◼   ► if it works this way anymore but at [TS]

00:13:14 ◼   ► least it used to is if you link to [TS]

00:13:17 ◼   ► something at amazon with your affiliate [TS]

00:13:18 ◼   ► code you get more if they buy that exact [TS]

00:13:22 ◼   ► product that you link to but whatever [TS]

00:13:25 ◼   ► else they buy at amazon until they next [TS]

00:13:29 ◼   ► click some other affiliates affiliate [TS]

00:13:31 ◼   ► code you get the affiliate revenue from [TS]

00:13:34 ◼   ► that too and so at Christmas if somebody [TS]

00:13:38 ◼   ► was like oh I'll help daring fireball [TS]

00:13:40 ◼   ► out i'll click his dis link you know [TS]

00:13:43 ◼   ► where I went to say hey but you know in [TS]

00:13:44 ◼   ► parentheses you know that I get a [TS]

00:13:46 ◼   ► kickback from amazon if you click this [TS]

00:13:47 ◼   ► link blah blah blah you know if people [TS]

00:13:51 ◼   ► then did christmas shopping and bought [TS]

00:13:52 ◼   ► other stuff it was occasionally you know [TS]

00:13:55 ◼   ► a pretty good amount of money and [TS]

00:13:57 ◼   ► because it's percentage-based if people [TS]

00:13:59 ◼   ► did stuff like buy a macbook it was a [TS]

00:14:01 ◼   ► lot of money I think it's a little [TS]

00:14:06 ◼   ► different now but yeah same idea if you [TS]

00:14:07 ◼   ► link to one thing they get you get the [TS]

00:14:10 ◼   ► whole shopping cart so I think I know [TS]

00:14:12 ◼   ► it's great i actually remember linking [TS]

00:14:13 ◼   ► to my wedding registry with I with my [TS]

00:14:17 ◼   ► affiliate link so not only did I get an [TS]

00:14:19 ◼   ► extra Commission on the gifts people [TS]

00:14:22 ◼   ► were buying me but I could see ahead of [TS]

00:14:23 ◼   ► time what was it wasn't coming pretty [TS]

00:14:28 ◼   ► good uh I I think I mentioned this on [TS]

00:14:31 ◼   ► the show I forget a couple of weeks ago [TS]

00:14:34 ◼   ► for somebody I don't remember exactly [TS]

00:14:36 ◼   ► but the funny part though is if I wanted [TS]

00:14:38 ◼   ► to do that I've got to get in touch with [TS]

00:14:41 ◼   ► Amazon and reinstate my affiliate [TS]

00:14:46 ◼   ► account they just unceremoniously shut [TS]

00:14:49 ◼   ► shut my affiliate countdown in October [TS]

00:14:51 ◼   ► yikes all right I remember that it's did [TS]

00:14:56 ◼   ► you ever figure that out no because i [TS]

00:14:57 ◼   ► dont i I've been wavering on whether i [TS]

00:15:00 ◼   ► want to write about it because it's to [TS]

00:15:06 ◼   ► me it's sort of an interesting story but [TS]

00:15:08 ◼   ► on the other hand writing about it also [TS]

00:15:10 ◼   ► feels like I'm pulling this special you [TS]

00:15:15 ◼   ► know you know it's obviously going to [TS]

00:15:19 ◼   ► get a lot of publicity if i right [TS]

00:15:21 ◼   ► you know look what Amazon did to me they [TS]

00:15:22 ◼   ► you know unceremoniously dumped me but I [TS]

00:15:27 ◼   ► still think it's kind of an interesting [TS]

00:15:28 ◼   ► story I've never heard of this before so [TS]

00:15:30 ◼   ► for anybody who didn't listen to the [TS]

00:15:32 ◼   ► previous episode here I just looked up [TS]

00:15:33 ◼   ► the email on october eleventh i got an [TS]

00:15:36 ◼   ► email from amazon associates that said [TS]

00:15:38 ◼   ► your associates account has come up for [TS]

00:15:39 ◼   ► review in connection with our ongoing [TS]

00:15:40 ◼   ► monitoring of the amazon affiliate [TS]

00:15:43 ◼   ► program during our review we have [TS]

00:15:45 ◼   ► determined that you are not in [TS]

00:15:47 ◼   ► compliance with the operating agreement [TS]

00:15:48 ◼   ► that governs your participation in the [TS]

00:15:50 ◼   ► associates program in your associates [TS]

00:15:52 ◼   ► program account has been closed you will [TS]

00:15:56 ◼   ► not receive further payment of [TS]

00:15:57 ◼   ► advertising fees you are not in [TS]

00:15:59 ◼   ► compliance because you are encouraging [TS]

00:16:01 ◼   ► customers to bookmark your amazon links [TS]

00:16:04 ◼   ► as opposed to clicking through your [TS]

00:16:05 ◼   ► website to reach amazon this is not the [TS]

00:16:07 ◼   ► intent of the associates program section [TS]

00:16:09 ◼   ► 7 of the operating agreement states that [TS]

00:16:11 ◼   ► are qualifying purchase occurs when a [TS]

00:16:13 ◼   ► customer clicks through a special link [TS]

00:16:15 ◼   ► on your site to the Amazon site [TS]

00:16:17 ◼   ► purchases resulting from clicks through [TS]

00:16:19 ◼   ► bookmark links do not fit this criteria [TS]

00:16:21 ◼   ► you can find the terms and there's a [TS]

00:16:24 ◼   ► link to their terms we ask that you [TS]

00:16:26 ◼   ► immediately remove all amazon content [TS]

00:16:29 ◼   ► from your site's any other accounts you [TS]

00:16:31 ◼   ► have or may open in the future may be [TS]

00:16:33 ◼   ► closed and you will not receive any [TS]

00:16:35 ◼   ► advertising fees we reserve all other [TS]

00:16:38 ◼   ► rights and claims we have we appreciate [TS]

00:16:41 ◼   ► your understanding in this matter [TS]

00:16:43 ◼   ► warmest regards amazon com that's my [TS]

00:16:50 ◼   ► favorite warmest regards there's your [TS]

00:16:52 ◼   ► headline right there so the thing it's [TS]

00:16:53 ◼   ► interesting about this is they never [TS]

00:16:55 ◼   ► point to anywhere on my site where where [TS]

00:16:57 ◼   ► I've you know I've done this you know I [TS]

00:17:01 ◼   ► encourage people to bookmark it so it [TS]

00:17:04 ◼   ► doesn't say hey on this page you know [TS]

00:17:06 ◼   ► you encourage people to bookmark it [TS]

00:17:08 ◼   ► there's no opportunity to edit the page [TS]

00:17:13 ◼   ► to dissin Kurt you know to remove that [TS]

00:17:15 ◼   ► and there's absolutely no recourse here [TS]

00:17:18 ◼   ► there's no if you you know and and that [TS]

00:17:21 ◼   ► day my Amazon's account was my amazon [TS]

00:17:24 ◼   ► account was shut down there's no you [TS]

00:17:26 ◼   ► know here's where you go if you want to [TS]

00:17:28 ◼   ► appeal if you want to argue about this [TS]

00:17:32 ◼   ► just gone and I do know one of the [TS]

00:17:35 ◼   ► things I think it's funny about this is [TS]

00:17:36 ◼   ► that people think that the App Store [TS]

00:17:37 ◼   ► from apple is capricious in there you [TS]

00:17:41 ◼   ► know the way they deal with people but [TS]

00:17:42 ◼   ► I've never heard of anything like this [TS]

00:17:43 ◼   ► weird right yeah that's nuts i'm [TS]

00:17:47 ◼   ► actually surprised you haven't through [TS]

00:17:50 ◼   ► they just threw the popularity of you of [TS]

00:17:52 ◼   ► your podcast gotten that resolved by now [TS]

00:17:54 ◼   ► yeah i don't know anyway I think I know [TS]

00:17:57 ◼   ► what site it was I think I know what web [TS]

00:17:59 ◼   ► page it was it's it's a post I wrote in [TS]

00:18:04 ◼   ► December of 2004 I swear God am almost [TS]

00:18:09 ◼   ► sure this is it because I literally do [TS]

00:18:11 ◼   ► ask tell people that they can bookmark [TS]

00:18:13 ◼   ► my affiliate code I'll wrote if you're [TS]

00:18:16 ◼   ► going to purchase holiday gifts at [TS]

00:18:18 ◼   ► amazon and you'd like to support daring [TS]

00:18:20 ◼   ► fireball please consider using these [TS]

00:18:21 ◼   ► links to get to amazon's website after [TS]

00:18:24 ◼   ► clicking you'll proceed that amazon's [TS]

00:18:25 ◼   ► homepage blah blah blah I did it so it [TS]

00:18:31 ◼   ► was like a 12 year old post that [TS]

00:18:33 ◼   ► suddenly I don't know I guess they [TS]

00:18:34 ◼   ► probably had like a spider or something [TS]

00:18:36 ◼   ► that found it or an intern yeah I don't [TS]

00:18:40 ◼   ► know I'm amazing yeah but I don't know [TS]

00:18:43 ◼   ► but a reason I the other reason I didn't [TS]

00:18:45 ◼   ► take any action immediately is I've in [TS]

00:18:48 ◼   ► recent years stopped really using the [TS]

00:18:50 ◼   ► affiliates code because I've been a [TS]

00:18:53 ◼   ► little bit uncomfortable because Amazon [TS]

00:18:58 ◼   ► it has since 2004 or whenever I joined [TS]

00:19:01 ◼   ► the affiliate program has become a lot [TS]

00:19:03 ◼   ► less of just a online store and a lot [TS]

00:19:06 ◼   ► more of one of the leading players in [TS]

00:19:10 ◼   ► the industry i right about and so I I [TS]

00:19:14 ◼   ► don't know there's all sorts of sites i [TS]

00:19:17 ◼   ► mean the new york times does you know [TS]

00:19:18 ◼   ► but the wire cutter which is run you [TS]

00:19:20 ◼   ► know runs on like affiliate links i like [TS]

00:19:23 ◼   ► I don't think it's unseemly but I it [TS]

00:19:28 ◼   ► also just seems to me like it's cleaner [TS]

00:19:31 ◼   ► if I just don't even use the affiliate [TS]

00:19:33 ◼   ► link so I haven't been using it in [TS]

00:19:35 ◼   ► recent years and the money I get from it [TS]

00:19:38 ◼   ► has been you know at one point it was [TS]

00:19:41 ◼   ► like hundreds of dollars a month and [TS]

00:19:42 ◼   ► maybe like a couple of thousand around [TS]

00:19:45 ◼   ► the holidays and in recent years it's [TS]

00:19:48 ◼   ► just been like I don't know fifteen [TS]

00:19:50 ◼   ► dollars a month or something like that [TS]

00:19:51 ◼   ► yeah it's one thing to say here are all [TS]

00:19:56 ◼   ► the new kindles and an affiliate link [TS]

00:19:59 ◼   ► and then three minutes later criticized [TS]

00:20:01 ◼   ► the company for a practice of you know [TS]

00:20:04 ◼   ► one of its HR practices or something [TS]

00:20:06 ◼   ► like that so or you know you know like [TS]

00:20:10 ◼   ► if I I don't know if I or if I say [TS]

00:20:13 ◼   ► something really good about a book or a [TS]

00:20:16 ◼   ► kindle or something like that and [TS]

00:20:18 ◼   ► include the code it's it's easier to say [TS]

00:20:23 ◼   ► that look I'm telling you this is good [TS]

00:20:25 ◼   ► because it's good if there is no [TS]

00:20:27 ◼   ► affiliate code you know and I'm not [TS]

00:20:30 ◼   ► saying you know me like I'm not saying [TS]

00:20:31 ◼   ► to people who included are doing [TS]

00:20:32 ◼   ► something unethical you know and I think [TS]

00:20:35 ◼   ► that in the long run you know like the [TS]

00:20:36 ◼   ► wire cutter gets by in the long run [TS]

00:20:39 ◼   ► because it's their long-term reputation [TS]

00:20:41 ◼   ► it matters if the wire cutter tells you [TS]

00:20:43 ◼   ► to buy you know a certain blender and [TS]

00:20:46 ◼   ► it's if you get it through an amazon [TS]

00:20:48 ◼   ► link and they get three dollars from [TS]

00:20:50 ◼   ► their perches and then you get the [TS]

00:20:52 ◼   ► blender and it's a piece of junk you [TS]

00:20:54 ◼   ► know you're the wire cutter suffers from [TS]

00:20:56 ◼   ► that because they're you know you're not [TS]

00:20:58 ◼   ► going to trust them in the future the [TS]

00:21:05 ◼   ► post I'll put the I have it in the show [TS]

00:21:07 ◼   ► in the show notes already so it'll be [TS]

00:21:08 ◼   ► there it's this amazon debashree I don't [TS]

00:21:11 ◼   ► know how to pronounce that word but I [TS]

00:21:13 ◼   ► used it post from 2004 and among the [TS]

00:21:16 ◼   ► links in the post is the 20 gigabyte [TS]

00:21:18 ◼   ► ipod you two special edition Wow nice [TS]

00:21:24 ◼   ► one of the things about writing about [TS]

00:21:26 ◼   ► the deck yesterday and thinking about it [TS]

00:21:29 ◼   ► in going back and looking at my old [TS]

00:21:30 ◼   ► posts about you know the early years and [TS]

00:21:33 ◼   ► the early years of sponsorships and [TS]

00:21:35 ◼   ► advertising on daring fireball is it [TS]

00:21:37 ◼   ► really a it was a rabbit hole and I lost [TS]

00:21:39 ◼   ► a lot of time rereading 10 year old post [TS]

00:21:42 ◼   ► on my own site but be a lot of them just [TS]

00:21:45 ◼   ► gave me that feeling of holy shit it's [TS]

00:21:47 ◼   ► been a long time like the you too hard [TS]

00:21:51 ◼   ► drive ipod feels like another era I mean [TS]

00:21:55 ◼   ► not really that's I was [TS]

00:21:57 ◼   ► time ago what do you think of that new [TS]

00:22:00 ◼   ► red iphone well let's hold that thought [TS]

00:22:02 ◼   ► and we'll talk about jitter I talk about [TS]

00:22:06 ◼   ► one of our friends this show is brought [TS]

00:22:09 ◼   ► to you by champ now champ software jamf [TS]

00:22:13 ◼   ► they've got a product called Jam for now [TS]

00:22:16 ◼   ► and it helps you manage your Apple [TS]

00:22:18 ◼   ► devices from anywhere when you first [TS]

00:22:20 ◼   ► start your business it's pretty easy to [TS]

00:22:21 ◼   ► keep track of your own computer and [TS]

00:22:23 ◼   ► phone that's where I am I'm just one [TS]

00:22:25 ◼   ► person so it's pretty easy I've got to [TS]

00:22:27 ◼   ► max and an iphone but as your business [TS]

00:22:29 ◼   ► grows and you start to buy more tech for [TS]

00:22:31 ◼   ► your employees it gets harder to keep [TS]

00:22:33 ◼   ► track of everyone's max iPhones and [TS]

00:22:35 ◼   ► iPads figuring out how to secure the [TS]

00:22:38 ◼   ► iPad that your sales rep lost can be [TS]

00:22:40 ◼   ► tough especially when you're all in [TS]

00:22:42 ◼   ► different locations and a lot of small [TS]

00:22:44 ◼   ► businesses now everybody works remotely [TS]

00:22:45 ◼   ► jammed now makes that and a lot more [TS]

00:22:49 ◼   ► easy you can configure settings protect [TS]

00:22:53 ◼   ► sensitive information even lock or wipe [TS]

00:22:55 ◼   ► a device from anywhere jammed now [TS]

00:22:58 ◼   ► secures your stuff so you can focus on [TS]

00:23:00 ◼   ► your business no I t expertise needed [TS]

00:23:04 ◼   ► you don't need to have an IT department [TS]

00:23:05 ◼   ► to manage your devices for a small [TS]

00:23:07 ◼   ► company jammed now makes it so anybody [TS]

00:23:10 ◼   ► can do it talk show listeners can start [TS]

00:23:13 ◼   ► securing their business today by setting [TS]

00:23:16 ◼   ► up the first three devices for free add [TS]

00:23:19 ◼   ► more for just two bucks a month per [TS]

00:23:22 ◼   ► device two bucks a month per device what [TS]

00:23:25 ◼   ► a great price for absolutely fantastic a [TS]

00:23:29 ◼   ► bit of management software create your [TS]

00:23:31 ◼   ► free account at jammed jamf calm / the [TS]

00:23:36 ◼   ► talk show that's jamf calm / the talk [TS]

00:23:41 ◼   ► show now let's see what the new apple [TS]

00:23:43 ◼   ► stuff so we haven't you have any of it I [TS]

00:23:46 ◼   ► have a red iphone I did get a little [TS]

00:23:48 ◼   ► briefing up in New York from from some [TS]

00:23:52 ◼   ► fine folks at Apple the 17 inch iPad no [TS]

00:23:56 ◼   ► no no there was nothing nothing secret [TS]

00:23:58 ◼   ► like that and they did not give me a [TS]

00:24:01 ◼   ► review unit which I was hoping they [TS]

00:24:03 ◼   ► would not of the 9.7 inch iPad because [TS]

00:24:07 ◼   ► it's [TS]

00:24:08 ◼   ► it's you know I mean I don't I've got [TS]

00:24:10 ◼   ► too many reviewed and it says you know I [TS]

00:24:12 ◼   ► mean there's nothing I don't know about [TS]

00:24:13 ◼   ► it I don't use it to get it they had [TS]

00:24:15 ◼   ► them there for me to examine and look at [TS]

00:24:17 ◼   ► and they're fine products but they did [TS]

00:24:19 ◼   ► give me a review unit of the red iphones [TS]

00:24:21 ◼   ► quite nice how's the texture on that [TS]

00:24:24 ◼   ► feels to me exactly like the black one I [TS]

00:24:29 ◼   ► don't have I actually just packed it up [TS]

00:24:32 ◼   ► to send backs but the black one I don't [TS]

00:24:37 ◼   ► have the silver or gold but it feels [TS]

00:24:40 ◼   ► about the same i think blindfolded i [TS]

00:24:42 ◼   ► would not be able to tell the difference [TS]

00:24:43 ◼   ► between the red one and and the other [TS]

00:24:45 ◼   ► non jet black I phones hmm I personally [TS]

00:24:53 ◼   ► feel that it would look better with a [TS]

00:24:54 ◼   ► black face than the white face and I [TS]

00:24:57 ◼   ► wrote that on daring fireball and I got [TS]

00:25:00 ◼   ► a ton of responses and everybody feels [TS]

00:25:02 ◼   ► very strongly about the matter but but a [TS]

00:25:05 ◼   ► lot of people feel very strongly that [TS]

00:25:06 ◼   ► I'm exactly right and what is wrong with [TS]

00:25:09 ◼   ► Apple are they blind why did when they [TS]

00:25:11 ◼   ► make this phone with a black face and [TS]

00:25:13 ◼   ► the other half are very strong saying oh [TS]

00:25:16 ◼   ► my god no this is beautiful exactly as [TS]

00:25:18 ◼   ► is don't encourage them to to change the [TS]

00:25:20 ◼   ► thing I've never had a white iphone and [TS]

00:25:24 ◼   ► I don't think I'd ever want one just it [TS]

00:25:27 ◼   ► seems like an unnecessary distraction [TS]

00:25:29 ◼   ► when you're trying to just see the [TS]

00:25:31 ◼   ► screen yeah for me that's exactly how I [TS]

00:25:33 ◼   ► feel about a my general rule is when in [TS]

00:25:36 ◼   ► doubt buying anything if there's a black [TS]

00:25:38 ◼   ► option get it in black that's just it I [TS]

00:25:42 ◼   ► just live by that motto I have a black [TS]

00:25:45 ◼   ► car just yeah I just caught you to [TS]

00:25:51 ◼   ► generally buy stuff okay in black but I [TS]

00:25:55 ◼   ► for that reason every time I've had [TS]

00:25:57 ◼   ► review unit I phones that are white you [TS]

00:25:59 ◼   ► know white face like with a gold [TS]

00:26:01 ◼   ► background or something like that and I [TS]

00:26:03 ◼   ► don't hate it but I do feel that it [TS]

00:26:05 ◼   ► distracts because when the screens off [TS]

00:26:08 ◼   ► you can see exactly where the screen is [TS]

00:26:09 ◼   ► like you've got this white thing and [TS]

00:26:12 ◼   ► then a black thing with in it whereas [TS]

00:26:14 ◼   ► when the black phone is off it's just a [TS]

00:26:17 ◼   ► black thing [TS]

00:26:20 ◼   ► it's great if you're trying to watch a [TS]

00:26:22 ◼   ► video on a dark airplane why would you [TS]

00:26:24 ◼   ► want a weird white frame around the yes [TS]

00:26:30 ◼   ► green I it but obviously they're very [TS]

00:26:32 ◼   ► popular so I mean yeah it's you know [TS]

00:26:34 ◼   ► there's no accounting for taste but like [TS]

00:26:36 ◼   ► well I would point that out as a good [TS]

00:26:38 ◼   ► year like there's a reason why it [TS]

00:26:39 ◼   ► doesn't seem to me like anybody makes [TS]

00:26:41 ◼   ► white frame televisions it's it to me [TS]

00:26:45 ◼   ► it's unnecessarily distracting but it is [TS]

00:26:48 ◼   ► what it is but anyway I think that this [TS]

00:26:49 ◼   ► red in particular would look good with a [TS]

00:26:51 ◼   ► black front I've also thought though [TS]

00:26:52 ◼   ► I've been saying this for years I mean [TS]

00:26:54 ◼   ► and again it might just be that I just [TS]

00:26:56 ◼   ► like black / white anyway but i think [TS]

00:26:59 ◼   ► that the gold tones would look good with [TS]

00:27:01 ◼   ► a black front sort of a pittsburgh [TS]

00:27:04 ◼   ► steelers look I would definitely buy the [TS]

00:27:07 ◼   ► silver stuff if it had a black front 2d [TS]

00:27:11 ◼   ► whatever it's called these days right [TS]

00:27:12 ◼   ► but i bought the silt the aluminum the [TS]

00:27:16 ◼   ► main silver colored macbook the last two [TS]

00:27:18 ◼   ► years and it's great with the black [TS]

00:27:20 ◼   ► screen frame but if it a white screen [TS]

00:27:22 ◼   ► frame no thanks hmm did you see the [TS]

00:27:26 ◼   ► thing i didn't i didn't bother to do my [TS]

00:27:29 ◼   ► homework but there's a thing where it's [TS]

00:27:32 ◼   ► obviously it's its product red and so [TS]

00:27:35 ◼   ► the proceeds go to help fight AIDS in [TS]

00:27:38 ◼   ► Africa except that in China it's not a [TS]

00:27:43 ◼   ► product red product um but it's I heard [TS]

00:27:48 ◼   ► somewhere somebody said that even though [TS]

00:27:50 ◼   ► it's not marketed as product read it [TS]

00:27:53 ◼   ► Apple still is going to send the same [TS]

00:27:55 ◼   ► portion of the proceeds from the red one [TS]

00:27:57 ◼   ► sold in China to product red so I don't [TS]

00:28:00 ◼   ► know what the deal is there I think it [TS]

00:28:01 ◼   ► might just be I don't know if that's [TS]

00:28:02 ◼   ► true or not true and if it is true III [TS]

00:28:05 ◼   ► don't know why they don't stamp product [TS]

00:28:08 ◼   ► red on it but I don't know there's a lot [TS]

00:28:10 ◼   ► of people who think that the main the [TS]

00:28:11 ◼   ► main target for this phone is China just [TS]

00:28:14 ◼   ► because red is such a popular color in [TS]

00:28:16 ◼   ► China it's the most popular color by far [TS]

00:28:19 ◼   ► I can't recall a time when Apple made [TS]

00:28:24 ◼   ► something that specific red and it [TS]

00:28:26 ◼   ► wasn't a product red co-branded thing [TS]

00:28:29 ◼   ► either no I guess the maybe the you to [TS]

00:28:31 ◼   ► iPod no because that was before I think [TS]

00:28:34 ◼   ► regret existed everything always all in [TS]

00:28:36 ◼   ► product red I think even the ipods yeah [TS]

00:28:42 ◼   ► I think they just do it because you know [TS]

00:28:44 ◼   ► I don't know what percentage of the [TS]

00:28:45 ◼   ► money goes to product red but whatever [TS]

00:28:47 ◼   ► it is it's within their whatever they [TS]

00:28:49 ◼   ► want to give you know they want to give [TS]

00:28:51 ◼   ► that amount to product red anyway you [TS]

00:28:54 ◼   ► know like even little rinky-dink things [TS]

00:28:55 ◼   ► like the red iphone cases our product [TS]

00:28:59 ◼   ► red or like that if you buy the the [TS]

00:29:03 ◼   ► sports strap for your Apple watch that's [TS]

00:29:06 ◼   ► red its product red so it must just be [TS]

00:29:08 ◼   ► some I don't know if it's a legal thing [TS]

00:29:09 ◼   ► in China or if it's a marketing thing in [TS]

00:29:11 ◼   ► China where they feel like marketing [TS]

00:29:13 ◼   ► wise that wouldn't go over well for some [TS]

00:29:15 ◼   ► reason yeah that's interesting I don't [TS]

00:29:17 ◼   ► know could be could be both what else [TS]

00:29:20 ◼   ► did I guess is it's probably ghal thing [TS]

00:29:22 ◼   ► but yeah maybe that's what i think too i [TS]

00:29:24 ◼   ► don't know what China would be different [TS]

00:29:25 ◼   ► than every other non-us entity so no [TS]

00:29:29 ◼   ► they also a minor minor tweak to the [TS]

00:29:33 ◼   ► iphone SE where they changed it from a [TS]

00:29:36 ◼   ► 16 or 64 gigabyte storage to your option [TS]

00:29:40 ◼   ► to 32 and 128 which an ironic finally [TS]

00:29:46 ◼   ► yeah no more 16 gigabyte iphones no more [TS]

00:29:50 ◼   ► 16 gigabyte ipads either i think the [TS]

00:29:52 ◼   ► last there is still you can still buy a [TS]

00:29:54 ◼   ► 16 gigabyte ipod touch but it does [TS]

00:29:56 ◼   ► anybody buy ipod touches anymore i guess [TS]

00:30:00 ◼   ► some people do for kids but not even [TS]

00:30:05 ◼   ► siracusa so all right yeah but that's a [TS]

00:30:08 ◼   ► nice that's a nice thing but it also [TS]

00:30:09 ◼   ► strongly suggests that they're not [TS]

00:30:13 ◼   ► they're not going to update the iphone [TS]

00:30:14 ◼   ► SE other than the storage you know I I [TS]

00:30:18 ◼   ► think it's the last of the phones at [TS]

00:30:20 ◼   ► that size I tweeted this yesterday which [TS]

00:30:25 ◼   ► or maybe the day before I said I miss [TS]

00:30:27 ◼   ► mark Gurman but for real like why I want [TS]

00:30:31 ◼   ► to know why there's no new iPad pros [TS]

00:30:33 ◼   ► because that seemed like the main [TS]

00:30:35 ◼   ► function of the spring rev psychol down [TS]

00:30:38 ◼   ► and we don't have it just as i was about [TS]

00:30:40 ◼   ► to impulse purchase a mid-sized ipad pro [TS]

00:30:43 ◼   ► with a pencil [TS]

00:30:45 ◼   ► I was hoping for an update and now it's [TS]

00:30:48 ◼   ► seems like it's not happening there were [TS]

00:30:51 ◼   ► a lot a lot of the supply chain rumors [TS]

00:30:53 ◼   ► for months I mean dating back to like [TS]

00:30:56 ◼   ► August were saying that there's going to [TS]

00:30:58 ◼   ► be and i guess some of them didn't say [TS]

00:31:01 ◼   ► an ipad for a 9.7 inch iPad pro some of [TS]

00:31:04 ◼   ► the rumors did say that there was a [TS]

00:31:06 ◼   ► low-cost 9.7 inch iPad coming in March [TS]

00:31:08 ◼   ► but they all said that there was a [TS]

00:31:10 ◼   ► updated 12.9 inch iPad pro coming for [TS]

00:31:14 ◼   ► March and it just I thought it just made [TS]

00:31:16 ◼   ► common sense like not talking two little [TS]

00:31:18 ◼   ► birdies or anything but just you know [TS]

00:31:21 ◼   ► Apple is a company of patterns and it's [TS]

00:31:23 ◼   ► you know they've had March new products [TS]

00:31:25 ◼   ► for a while they had marched new [TS]

00:31:26 ◼   ► products this year too and it just [TS]

00:31:28 ◼   ► seemed like a year old iPad pro and a [TS]

00:31:31 ◼   ► year and a half old big ipad pro seemed [TS]

00:31:35 ◼   ► do for updates especially with that pro [TS]

00:31:37 ◼   ► name right seems and some people are [TS]

00:31:40 ◼   ► saying that it's still coming there's [TS]

00:31:42 ◼   ► somebody said it's coming in an event in [TS]

00:31:44 ◼   ► April I don't think that that's going to [TS]

00:31:45 ◼   ► happen at all i don't i don't know but i [TS]

00:31:48 ◼   ► mean i could be wrong but I don't think [TS]

00:31:50 ◼   ► it's coming so maybe at WWDC but well [TS]

00:31:54 ◼   ► the other spring thing recently has been [TS]

00:31:56 ◼   ► that the macbook the 12 inch macbook [TS]

00:31:58 ◼   ► which yeah doesn't seem to have an [TS]

00:32:00 ◼   ► update to spring either so yeah maybe [TS]

00:32:03 ◼   ► you know it seems like there's a couple [TS]

00:32:05 ◼   ► of products that could be updated and [TS]

00:32:07 ◼   ► they aren't in the you know oh my god [TS]

00:32:11 ◼   ► let's how old is the mac pro type era [TS]

00:32:13 ◼   ► just you know products that we know [TS]

00:32:15 ◼   ► Apple still you know cares very much [TS]

00:32:17 ◼   ► about seemed to for an update but do [TS]

00:32:20 ◼   ► they are not like if you're in the [TS]

00:32:22 ◼   ► market for an iPad pro right now what do [TS]

00:32:23 ◼   ► you do I'm waiting I'm I refused to buy [TS]

00:32:27 ◼   ► something oh I don't know last night I [TS]

00:32:29 ◼   ► almost bought one but i think i have to [TS]

00:32:32 ◼   ► wait i think so too unless yeah it's not [TS]

00:32:35 ◼   ► going to be a whole nother year you know [TS]

00:32:36 ◼   ► right it's not like i really need it [TS]

00:32:38 ◼   ► right it's like a impulse purchase if [TS]

00:32:42 ◼   ► anything yeah yeah i'm gonna hold off [TS]

00:32:45 ◼   ► because whether they change the design [TS]

00:32:49 ◼   ► of it or not you know all those rumors [TS]

00:32:52 ◼   ► of the 10 whatever inch sting yeah it [TS]

00:32:56 ◼   ► seems like it's probably not going to be [TS]

00:32:58 ◼   ► a an entire [TS]

00:32:59 ◼   ► extra year so I might as well hold off [TS]

00:33:02 ◼   ► for whatever sort of speed bumps they [TS]

00:33:04 ◼   ► put into it ma'am I don't know I it's [TS]

00:33:07 ◼   ► hard to say I don't know it seems like [TS]

00:33:08 ◼   ► all of the rumors are coming from the [TS]

00:33:10 ◼   ► supply chain and I do feel like if I who [TS]

00:33:14 ◼   ► knows where gurman sources have been but [TS]

00:33:16 ◼   ► it seems like in years past gurman had [TS]

00:33:19 ◼   ► sources from somehow not just from the [TS]

00:33:23 ◼   ► supply chain you know and the supply [TS]

00:33:27 ◼   ► chain once get all the product marketing [TS]

00:33:29 ◼   ► wrong because they don't know there's [TS]

00:33:30 ◼   ► you know all they know is somebody you [TS]

00:33:32 ◼   ► know somebody at a sharp display factory [TS]

00:33:36 ◼   ► in you know in China talks to you know [TS]

00:33:41 ◼   ► ming-chi kuo and tells him hey Apple is [TS]

00:33:43 ◼   ► buying a ton of these 10.5 inch LCD [TS]

00:33:46 ◼   ► panels you know go from there but they [TS]

00:33:50 ◼   ► don't know anything about like what [TS]

00:33:51 ◼   ► product is for or anything like that and [TS]

00:33:53 ◼   ► it's obvious in hindsight that they [TS]

00:33:55 ◼   ► don't know when now the products are [TS]

00:33:56 ◼   ► coming out either at these know my [TS]

00:33:59 ◼   ► favorite one of all time which is that [TS]

00:34:01 ◼   ► the the naming the iphone math I do [TS]

00:34:08 ◼   ► which I I guess in hindsight was that [TS]

00:34:11 ◼   ► was the iphone 6 plus yeah but they got [TS]

00:34:14 ◼   ► the plus the plus name right but the [TS]

00:34:16 ◼   ► iphone man oh i never i think about it [TS]

00:34:19 ◼   ► everyone said well i think about that i [TS]

00:34:21 ◼   ► just laughed my ass off walking down the [TS]

00:34:23 ◼   ► street the phone man i never thought [TS]

00:34:26 ◼   ► about it it that that's what they saw [TS]

00:34:29 ◼   ► the plus symbol and who knows maybe it [TS]

00:34:31 ◼   ► was like a language thing to wear in [TS]

00:34:34 ◼   ► Chinese or whatever language in Asia you [TS]

00:34:39 ◼   ► know if it was Korean or whatever but [TS]

00:34:40 ◼   ► there's some kind of translation from an [TS]

00:34:42 ◼   ► Asian language to English where plus a [TS]

00:34:47 ◼   ► number and a plus sign got turned into [TS]

00:34:49 ◼   ► my math it's just the best I don't know [TS]

00:34:55 ◼   ► what to do I people often ask me I I [TS]

00:34:57 ◼   ► feel like almost every product except [TS]

00:35:00 ◼   ► the iphone is getting harder and harder [TS]

00:35:03 ◼   ► to predict when the hell Apple's going [TS]

00:35:05 ◼   ► to come out with updates do you use an [TS]

00:35:09 ◼   ► iPad pro for anything right now no I've [TS]

00:35:13 ◼   ► I never bought one and I've packed up [TS]

00:35:15 ◼   ► the ones you know I've returned the [TS]

00:35:17 ◼   ► review units that I've had yeah I [TS]

00:35:20 ◼   ► regretted it and then I thought I named [TS]

00:35:22 ◼   ► my thinking was I don't really use an [TS]

00:35:25 ◼   ► iPad a lot so that's an apple device [TS]

00:35:26 ◼   ► that I only buy one every couple years [TS]

00:35:29 ◼   ► like my iPad i'm using right now is an [TS]

00:35:32 ◼   ► ipad mini and I don't even know what [TS]

00:35:36 ◼   ► model it is it's fairly recent no no [TS]

00:35:40 ◼   ► it's not that reason I don't know it's [TS]

00:35:43 ◼   ► an ipad mini from a couple years ago so [TS]

00:35:45 ◼   ► I'm due to get a new one I think I'm [TS]

00:35:47 ◼   ► done with the ipad mini size I think I [TS]

00:35:49 ◼   ► want the 9.7 inch size just because I [TS]

00:35:54 ◼   ► like having everything bigger it's like [TS]

00:35:56 ◼   ► the years since i've had this many of [TS]

00:35:57 ◼   ► the years were i'm starting to need you [TS]

00:35:59 ◼   ► know bigger stuff to be able to read but [TS]

00:36:03 ◼   ► i don't want to buy now and i don't use [TS]

00:36:05 ◼   ► an ipad enough to be tempted at all to [TS]

00:36:08 ◼   ► buy before they come out with the new [TS]

00:36:09 ◼   ► ones yeah same it is a is i think [TS]

00:36:14 ◼   ► there's a good move and an interesting [TS]

00:36:16 ◼   ► move that they went to move the price [TS]

00:36:19 ◼   ► down as opposed to maxing out any sort [TS]

00:36:22 ◼   ► of specs on this new well i think of a [TS]

00:36:25 ◼   ► vision yeah it makes makes total sense [TS]

00:36:27 ◼   ► again it's it's clear that the two [TS]

00:36:29 ◼   ► places they need to go with the ipad as [TS]

00:36:31 ◼   ► they need lower prices and that's what [TS]

00:36:33 ◼   ► this product is all about and they need [TS]

00:36:34 ◼   ► to keep pushing the pro capabilities at [TS]

00:36:36 ◼   ► the high end you know because it runs [TS]

00:36:38 ◼   ► from a this is just a [TS]

00:36:40 ◼   ► three-hundred-dollar thing for a [TS]

00:36:42 ◼   ► classroom full of kids in elementary [TS]

00:36:44 ◼   ► school to or any coffee shop with a [TS]

00:36:47 ◼   ► square reader which is you know right [TS]

00:36:49 ◼   ► right like just to put like almost [TS]

00:36:51 ◼   ► everyone i go into now they're using an [TS]

00:36:52 ◼   ► actual ipad as the point of sale stuff [TS]

00:36:55 ◼   ► yeah and it's you know there are only [TS]

00:37:00 ◼   ► three hundred dollars it's super easy [TS]

00:37:01 ◼   ► that's you know it seems to me like [TS]

00:37:03 ◼   ► every place I go into that uses them as [TS]

00:37:05 ◼   ► a reader it they work very well it's [TS]

00:37:07 ◼   ► there fast you know so it's but in cases [TS]

00:37:13 ◼   ► like that yeah price is a bigger [TS]

00:37:14 ◼   ► difference then power I think they do a [TS]

00:37:18 ◼   ► good job to of figuring out what are the [TS]

00:37:20 ◼   ► things that are pro and which of the [TS]

00:37:23 ◼   ► things that are not [TS]

00:37:25 ◼   ► if there's anything I'm a little bit i [TS]

00:37:27 ◼   ► got like I'm not surprised at all that [TS]

00:37:28 ◼   ► it doesn't support the pencil because [TS]

00:37:30 ◼   ► the pencil I can only imagine that the [TS]

00:37:33 ◼   ► support inside the ipad for the pencil [TS]

00:37:36 ◼   ► is relatively expensive you know that [TS]

00:37:38 ◼   ► it's not like super cheap and the pencil [TS]

00:37:41 ◼   ► itself isn't cheap and so like I don't [TS]

00:37:44 ◼   ► think schools for example elementary [TS]

00:37:46 ◼   ► schools that are so you know price [TS]

00:37:48 ◼   ► sensitive and we're hearing so much that [TS]

00:37:50 ◼   ► they're super you know they're more [TS]

00:37:51 ◼   ► price sensitive than ever they're not [TS]

00:37:53 ◼   ► going to buy Apple pencils for the kids [TS]

00:37:54 ◼   ► because they're surely they're going to [TS]

00:37:56 ◼   ► get lost snapped you know maybe the you [TS]

00:38:01 ◼   ► know stolen who knows so I don't think I [TS]

00:38:03 ◼   ► pencil sleep that for pro I mean you [TS]

00:38:05 ◼   ► could you can use a dumb stylus with a [TS]

00:38:07 ◼   ► regular ipad if you need to write my [TS]

00:38:10 ◼   ► only regret my biggest regret for not [TS]

00:38:12 ◼   ► having an iPad pro right now myself is [TS]

00:38:15 ◼   ► the new app from the icon factory line [TS]

00:38:17 ◼   ► Nia which is a very cool drawing app but [TS]

00:38:21 ◼   ► we and it works just fine as best as it [TS]

00:38:24 ◼   ► possibly could on a non-pro iPad using [TS]

00:38:27 ◼   ► these big finger tip shape styluses like [TS]

00:38:30 ◼   ► I have but clearly it is meant for the [TS]

00:38:34 ◼   ► pencil because it's a very very nice [TS]

00:38:36 ◼   ► drawing app and I don't really like I'm [TS]

00:38:39 ◼   ► an illustrator but it's it's my favorite [TS]

00:38:41 ◼   ► drawing app that I've seen to date for [TS]

00:38:43 ◼   ► the ipad and so just as like a user [TS]

00:38:46 ◼   ► interface nerd i like playing with it to [TS]

00:38:48 ◼   ► see what they've done but it's it's [TS]

00:38:52 ◼   ► clear it you know it's clearly i'm only [TS]

00:38:54 ◼   ► getting half the experience by not [TS]

00:38:55 ◼   ► having an apple pencil right now there's [TS]

00:39:01 ◼   ► a thing that i saw our where Apple told [TS]

00:39:03 ◼   ► me about it really that I don't have a [TS]

00:39:06 ◼   ► link to it but there's a logitech case [TS]

00:39:07 ◼   ► that Apple is promoting especially in [TS]

00:39:11 ◼   ► education with this new iPad and it's [TS]

00:39:15 ◼   ► sort of you can see why Apple wouldn't [TS]

00:39:17 ◼   ► make it himself it's it's thick in it so [TS]

00:39:20 ◼   ► it's in terms of like it it goes it's [TS]

00:39:24 ◼   ► it's both a case around the iPad itself [TS]

00:39:26 ◼   ► and it's more like one of those like [TS]

00:39:28 ◼   ► gorilla cases or whatever they call them [TS]

00:39:29 ◼   ► where it's like a rugged and it's it's [TS]

00:39:33 ◼   ► really quite thick but it also it plugs [TS]

00:39:36 ◼   ► into the Lightning port so it just wrap [TS]

00:39:38 ◼   ► around sort of like a battery case maybe [TS]

00:39:40 ◼   ► it might even be a battery I don't even [TS]

00:39:42 ◼   ► know might but it definitely plugs in to [TS]

00:39:43 ◼   ► the Lightning port and then it has a [TS]

00:39:45 ◼   ► keyboard there's two versions there's [TS]

00:39:48 ◼   ► one that's just a rugged case and then [TS]

00:39:50 ◼   ► there's one with a physical keyboard so [TS]

00:39:52 ◼   ► you can prop it up like a laptop and the [TS]

00:39:55 ◼   ► reason why it plugs in the Lightning [TS]

00:39:56 ◼   ► port is that for standardized tests in K [TS]

00:40:01 ◼   ► through 12 it's the ones that are [TS]

00:40:04 ◼   ► computerized have to be done with a [TS]

00:40:06 ◼   ► keyboard that has a physical connection [TS]

00:40:09 ◼   ► to the computing device you're not [TS]

00:40:11 ◼   ► allowed to take it the standardized [TS]

00:40:13 ◼   ► tests do not allow the use of Bluetooth [TS]

00:40:15 ◼   ► keyboards or mice huh I presumably for [TS]

00:40:20 ◼   ► like cheating type thing like you're not [TS]

00:40:24 ◼   ► allowed I guess it's I guess the idea is [TS]

00:40:26 ◼   ► that when the when the device is in [TS]

00:40:29 ◼   ► testing mode it is not allowed to have [TS]

00:40:32 ◼   ► any wireless io which I guess makes some [TS]

00:40:37 ◼   ► amount of sense just you know I'm not [TS]

00:40:41 ◼   ► quite sure how they enforce it in [TS]

00:40:42 ◼   ► software but that's the idea it's not [TS]

00:40:44 ◼   ► dumb we used to beam Palm Pilot answers [TS]

00:40:47 ◼   ► to each other in high school so you were [TS]

00:40:50 ◼   ► out of the car had a dumb idea I [TS]

00:40:52 ◼   ► definitely was ahead of the curve the [TS]

00:40:53 ◼   ► teacher had no idea what what that thing [TS]

00:40:55 ◼   ► was but it's interesting and I asked so [TS]

00:41:02 ◼   ► the smart connector counts as a wired [TS]

00:41:05 ◼   ► connection so if you wanted to you could [TS]

00:41:07 ◼   ► use an iPad pro and the smart keyboard [TS]

00:41:09 ◼   ► through the smart connector that would [TS]

00:41:12 ◼   ► count that's not wireless because it is [TS]

00:41:14 ◼   ► electricity flowing through a connector [TS]

00:41:16 ◼   ► but it's the I you know the ipad pros [TS]

00:41:20 ◼   ► and the expensive keyboard and [TS]

00:41:22 ◼   ► everything is way outside the budget for [TS]

00:41:23 ◼   ► for elementary schools but I thought [TS]

00:41:26 ◼   ► that was interesting that they can't use [TS]

00:41:27 ◼   ► bluetooth so I guess I'm a little [TS]

00:41:31 ◼   ► surprised that the cheaper iPad this new [TS]

00:41:33 ◼   ► one doesn't have the smarts connector I [TS]

00:41:34 ◼   ► can see why I didn't have the pencil I'm [TS]

00:41:37 ◼   ► a little surprised it doesn't have the [TS]

00:41:38 ◼   ► smarts connector but maybe the smart [TS]

00:41:39 ◼   ► connector adds enough to the cost that [TS]

00:41:41 ◼   ► it really you know that to get all the [TS]

00:41:43 ◼   ► way down to 3 29 you really do have to [TS]

00:41:45 ◼   ► make hard decisions like that yeah it's [TS]

00:41:48 ◼   ► interesting and obviously the screen not [TS]

00:41:50 ◼   ► having [TS]

00:41:51 ◼   ► ty reflective coating on it and yeah and [TS]

00:41:55 ◼   ► it doesn't have the lamination of the [TS]

00:41:57 ◼   ► display to the glass so there's that [TS]

00:42:00 ◼   ► very narrow air gap between the you know [TS]

00:42:05 ◼   ► it just looks like that the pixels are [TS]

00:42:07 ◼   ► slightly lower they are in fact slightly [TS]

00:42:09 ◼   ► further away from the surface of the [TS]

00:42:11 ◼   ► glass than they are on the like the ipad [TS]

00:42:14 ◼   ► air to the ipad pro and all the iphones [TS]

00:42:17 ◼   ► from recent years but on a device that [TS]

00:42:19 ◼   ► big i saw one last week it doesn't it's [TS]

00:42:22 ◼   ► not very noticeable I don't know if I [TS]

00:42:24 ◼   ► you know I guess I could do it side by [TS]

00:42:26 ◼   ► side but it just if you just gave me one [TS]

00:42:28 ◼   ► iPad and asked me to guess I'm not sure [TS]

00:42:31 ◼   ► if I could see it oh it's new to mine [TS]

00:42:36 ◼   ► has some I think some permanent [TS]

00:42:40 ◼   ► fingerprints on it at this point even [TS]

00:42:42 ◼   ► with the anti-reflective so I've told [TS]

00:42:47 ◼   ► this story before but III it's one of my [TS]

00:42:51 ◼   ► favorites so one of the two times that I [TS]

00:42:54 ◼   ► met Steve Jobs personally was after the [TS]

00:42:59 ◼   ► keynote when they announced the iphone 4 [TS]

00:43:01 ◼   ► which was the first retina iphone and [TS]

00:43:04 ◼   ► the first one where the screen was fused [TS]

00:43:07 ◼   ► to the glass and it's the hands-on area [TS]

00:43:10 ◼   ► it was on the side hallway beside the [TS]

00:43:13 ◼   ► big keynote area in Moscone and I was [TS]

00:43:16 ◼   ► just hanging around and I got to talk to [TS]

00:43:19 ◼   ► Scott Forstall and he did I'd never [TS]

00:43:21 ◼   ► talked to him before and he obviously [TS]

00:43:23 ◼   ► knew who I was and he said he read you [TS]

00:43:25 ◼   ► know Reed's daring fireball likes a lot [TS]

00:43:26 ◼   ► it was very complimented we had a great [TS]

00:43:28 ◼   ► little discussion and Katie cotton was [TS]

00:43:35 ◼   ► talking to me then and then she said [TS]

00:43:37 ◼   ► would you like to meet Steve and I just [TS]

00:43:39 ◼   ► I just said has anybody ever said no to [TS]

00:43:41 ◼   ► that and she laughed and said no [TS]

00:43:44 ◼   ► actually nobody has ever said no to that [TS]

00:43:45 ◼   ► and I said sure so she walked me over [TS]

00:43:47 ◼   ► and introduced me and I said you know [TS]

00:43:48 ◼   ► she was talking with with steve jobs and [TS]

00:43:50 ◼   ► forestall and he asked what I thought of [TS]

00:43:55 ◼   ► the phone I said it was beautiful I've [TS]

00:43:56 ◼   ► been waiting for retina screens forever [TS]

00:44:00 ◼   ► you know high resolution screens we [TS]

00:44:03 ◼   ► talked about other I don't know prob [TS]

00:44:04 ◼   ► about five minutes [TS]

00:44:05 ◼   ► felt like just rushed right by but I [TS]

00:44:07 ◼   ► said like about the lamination and I had [TS]

00:44:09 ◼   ► quite a question about that and he had [TS]

00:44:11 ◼   ► all the details he knew exactly how it [TS]

00:44:13 ◼   ► worked he's now in fact he said they had [TS]

00:44:14 ◼   ► to you know they they they had to invent [TS]

00:44:16 ◼   ► the machines to do it there was no but [TS]

00:44:19 ◼   ► no no factory in China could do it so [TS]

00:44:21 ◼   ► they invented their own machines and [TS]

00:44:23 ◼   ► filled the factory in Foxconn with these [TS]

00:44:26 ◼   ► apple and vented machines to do it and I [TS]

00:44:29 ◼   ► said so but those so there's literally [TS]

00:44:30 ◼   ► no air gap anymore it's impossible for [TS]

00:44:33 ◼   ► like a piece of dust to get between the [TS]

00:44:35 ◼   ► screen and the glass and he said nope [TS]

00:44:38 ◼   ► it's absolutely impossible and so I took [TS]

00:44:40 ◼   ► out my personal 3gs and I said so I [TS]

00:44:42 ◼   ► can't get like like this and I showed [TS]

00:44:44 ◼   ► him the piece of dust they could be [TS]

00:44:46 ◼   ► talking yeah that was sort of like about [TS]

00:44:49 ◼   ► right right in the center of the screen [TS]

00:44:50 ◼   ► horizontally or yeah horizontally and [TS]

00:44:53 ◼   ► about about two inches up from the [TS]

00:44:54 ◼   ► bottom and he laughed and he said no [TS]

00:44:57 ◼   ► that can't happen again but I that's out [TS]

00:45:00 ◼   ► I love that I got to show Steve Jobs the [TS]

00:45:01 ◼   ► piece of dust yeah in my iphone nice a [TS]

00:45:06 ◼   ► good use of a rare opportunity what else [TS]

00:45:14 ◼   ► did they have they had the was there any [TS]

00:45:15 ◼   ► more hardware I think you know they had [TS]

00:45:18 ◼   ► that they had the app with rice [TS]

00:45:19 ◼   ► interesting and to me this the app is a [TS]

00:45:23 ◼   ► sign that there's not an event coming [TS]

00:45:25 ◼   ► before WWDC because that's the kind of [TS]

00:45:28 ◼   ► thing that seemed like it would have [TS]

00:45:29 ◼   ► been Dems phul for a live demo demo a [TS]

00:45:32 ◼   ► ball totally demo yeah and in fact in [TS]

00:45:34 ◼   ► the briefing that I had by far and away [TS]

00:45:37 ◼   ► the overall majority of the time was [TS]

00:45:39 ◼   ► talking about clips and demoing clips [TS]

00:45:41 ◼   ► and going through a sort of you know [TS]

00:45:43 ◼   ► here's how you use it type thing which [TS]

00:45:46 ◼   ► is it out now because it's now three it [TS]

00:45:48 ◼   ► is coming out and quote unquote April oh [TS]

00:45:51 ◼   ► it was funny so they said it would you [TS]

00:45:54 ◼   ► know it requires 10 3 and I asked if [TS]

00:45:57 ◼   ► that meant is it going to come out the [TS]

00:46:02 ◼   ► same day 10.3 comes out because that you [TS]

00:46:03 ◼   ► know they didn't have an announcement [TS]

00:46:04 ◼   ► date for 10.3 and it is so typical apple [TS]

00:46:07 ◼   ► where the answer was it it's good [TS]

00:46:13 ◼   ► it's coming out they said to me it's [TS]

00:46:15 ◼   ► coming out in April and requires iOS [TS]

00:46:17 ◼   ► 10.3 and I said does that mean it's [TS]

00:46:19 ◼   ► going to come out the same day 10.3 [TS]

00:46:20 ◼   ► comes out and their answer was it's [TS]

00:46:22 ◼   ► coming out in April and it requires iOS [TS]

00:46:24 ◼   ► 10.3 amazing you've had those answers to [TS]

00:46:29 ◼   ► write or layers and and when they repeat [TS]

00:46:32 ◼   ► the answer once and they do it they [TS]

00:46:34 ◼   ► don't do it like you're a moron they [TS]

00:46:36 ◼   ► don't they don't do it as though they [TS]

00:46:38 ◼   ► haven't told you that before they they [TS]

00:46:40 ◼   ► do it with a please take a hint that [TS]

00:46:43 ◼   ► this is all I can't I'm not going to I [TS]

00:46:45 ◼   ► can't give you a yes or no so I took it [TS]

00:46:49 ◼   ► to mean that maybe it was going to and [TS]

00:46:51 ◼   ► then maybe that's what they were [TS]

00:46:52 ◼   ► shooting for but I think what happened [TS]

00:46:54 ◼   ► they did know it wasn't coming out till [TS]

00:46:56 ◼   ► April already and I think I was there [TS]

00:46:58 ◼   ► last Wednesday I forget what day but it [TS]

00:47:02 ◼   ► was last week they did know that Clips [TS]

00:47:06 ◼   ► wasn't coming out till April and I think [TS]

00:47:09 ◼   ► that maybe what happened is that 10.3 [TS]

00:47:10 ◼   ► was ready first and they didn't want to [TS]

00:47:12 ◼   ► hold it back I don't think they like [TS]

00:47:14 ◼   ► holding back iOS updates because of the [TS]

00:47:16 ◼   ► security stuff in them that when they [TS]

00:47:18 ◼   ► when they get the go-ahead from their [TS]

00:47:20 ◼   ► testing people that hey this is this is [TS]

00:47:22 ◼   ► ready to ship they ship it but anyway I [TS]

00:47:26 ◼   ► think it's a great app I know that at [TS]

00:47:29 ◼   ► first there was sort of it seemed like [TS]

00:47:31 ◼   ► some of the initial out reaction on [TS]

00:47:32 ◼   ► Twitter was sort of a 0 apple's piling [TS]

00:47:35 ◼   ► on this me to a snapchat snapchat / [TS]

00:47:40 ◼   ► Instagram / every single product [TS]

00:47:44 ◼   ► facebook-owned stories sort of [TS]

00:47:46 ◼   ► multimedia posting things and and [TS]

00:47:52 ◼   ► there's some part of that that's [TS]

00:47:54 ◼   ► obviously there because Apple emphasize [TS]

00:47:56 ◼   ► is emphasizing that you can share these [TS]

00:47:58 ◼   ► they're just videos and you can share [TS]

00:47:59 ◼   ► them to any service you want but they're [TS]

00:48:04 ◼   ► not they're not making their own social [TS]

00:48:06 ◼   ► network to do it has nothing to do with [TS]

00:48:08 ◼   ► the networking it has just to do with [TS]

00:48:10 ◼   ► the creation of this new sort of hybrid [TS]

00:48:13 ◼   ► media format and I find it fascinating [TS]

00:48:15 ◼   ► and I in the time I got to play with it [TS]

00:48:18 ◼   ► I was super impressed with the app it is [TS]

00:48:20 ◼   ► to me saw it is the software equivalent [TS]

00:48:26 ◼   ► of air [TS]

00:48:27 ◼   ► we're hardware-wise air pods are my [TS]

00:48:29 ◼   ► favorite new apple product in a long [TS]

00:48:32 ◼   ► time and and to me is Apple at its best [TS]

00:48:35 ◼   ► I think clips is the same thing with [TS]

00:48:38 ◼   ► software sure it's just a little thing [TS]

00:48:40 ◼   ► it's not like a major you know a super [TS]

00:48:44 ◼   ► major new thing in the same way that you [TS]

00:48:46 ◼   ► hate they're just headphones right it's [TS]

00:48:48 ◼   ► sure it's just a little way to make [TS]

00:48:49 ◼   ► little animated movies but it's so well [TS]

00:48:53 ◼   ► done like I described it on Twitter I [TS]

00:48:55 ◼   ► worked on this tweet for a while but I [TS]

00:48:57 ◼   ► described it as it's as though keynote [TS]

00:48:59 ◼   ► and I movie had a baby and the kid got [TS]

00:49:01 ◼   ► all the best genes from both parents and [TS]

00:49:03 ◼   ► if you want to look at a deeper and more [TS]

00:49:09 ◼   ► strategically it's also you know the one [TS]

00:49:11 ◼   ► of the first if not the first augmented [TS]

00:49:14 ◼   ► reality software tools from Apple yeah [TS]

00:49:17 ◼   ► in a sense yeah if you believe that they [TS]

00:49:21 ◼   ► are building a our glasses and and the [TS]

00:49:24 ◼   ► new iphone might have some AR features [TS]

00:49:26 ◼   ► in it seems pretty obvious to start [TS]

00:49:29 ◼   ► shipping that kind of stuff well I guess [TS]

00:49:32 ◼   ► it kind of is an AR feature I don't know [TS]

00:49:34 ◼   ► it does it definitely but it is it AR I [TS]

00:49:42 ◼   ► don't know if it qualifies but like for [TS]

00:49:44 ◼   ► example if I whoo AAR is kind of a murky [TS]

00:49:46 ◼   ► thing to define right like you know in [TS]

00:49:48 ◼   ► some senses Pokemon go as they are but [TS]

00:49:50 ◼   ► in others it's not really just you know [TS]

00:49:52 ◼   ► a game so right in some sense I almost [TS]

00:49:56 ◼   ► feel yeah like let's not worry about the [TS]

00:49:58 ◼   ► what what is it is not augmented reality [TS]

00:50:01 ◼   ► and it's it in a capital a capital R [TS]

00:50:04 ◼   ► sense but instead just think about the [TS]

00:50:07 ◼   ► ways that these devices with especially [TS]

00:50:11 ◼   ► the camera but other other send a [TS]

00:50:13 ◼   ► microphone camera and microphone are [TS]

00:50:15 ◼   ► obviously the two main inputs but other [TS]

00:50:16 ◼   ► sensors as well are aware of their where [TS]

00:50:20 ◼   ► they are and how they're being used and [TS]

00:50:21 ◼   ► so the example with clips is if I'm [TS]

00:50:23 ◼   ► shooting you and I'm putting you in a [TS]

00:50:25 ◼   ► clip it does real-time facial [TS]

00:50:28 ◼   ► recognition and knows that you're that [TS]

00:50:30 ◼   ► dan frommer is in the clip and so it's [TS]

00:50:33 ◼   ► already there [TS]

00:50:35 ◼   ► and I I forget exactly how that comes [TS]

00:50:38 ◼   ► into play I know one way that it comes [TS]

00:50:40 ◼   ► into play is when I'm done making the [TS]

00:50:41 ◼   ► clip it and I go to share it it'll if it [TS]

00:50:44 ◼   ► knows that you were in the clip it'll [TS]

00:50:46 ◼   ► suggest sending it to you that's cool [TS]

00:50:48 ◼   ► all right there might be other things [TS]

00:50:52 ◼   ► too though that you can do within the [TS]

00:50:53 ◼   ► clip to somehow get you labeled or [TS]

00:50:55 ◼   ► something like that you know my number [TS]

00:50:59 ◼   ► one feature request from the internet is [TS]

00:51:01 ◼   ► still the feed of photos that I'm in the [TS]

00:51:04 ◼   ► background of yeah taken by all random [TS]

00:51:07 ◼   ► people yeah some some somewhere that [TS]

00:51:10 ◼   ► exists that just hasn't been turned on [TS]

00:51:12 ◼   ► yet that's called the NSA yeah okay yeah [TS]

00:51:15 ◼   ► yes but some somebody's going to make a [TS]

00:51:19 ◼   ► public version of that and it it will be [TS]

00:51:21 ◼   ► weird but you know no I remember reading [TS]

00:51:26 ◼   ► a story it just it's sort of a tangent [TS]

00:51:28 ◼   ► but I remember seeing reading a story in [TS]

00:51:29 ◼   ► Wired magazine i'm going to say ten [TS]

00:51:32 ◼   ► years ago but i don't even know if i was [TS]

00:51:33 ◼   ► still reading wired ten years ago so it [TS]

00:51:35 ◼   ► might have been 15 or 20 years ago but [TS]

00:51:38 ◼   ► somebody was writing about as as [TS]

00:51:43 ◼   ► municipalities and cities put cameras at [TS]

00:51:46 ◼   ► intersections and stuff like that you [TS]

00:51:49 ◼   ► know and that there's video monitoring [TS]

00:51:51 ◼   ► of public spaces that the right way they [TS]

00:51:54 ◼   ► did you know that it's right for [TS]

00:51:56 ◼   ► everybody to be concerned about privacy [TS]

00:51:57 ◼   ► and and access to the footage but the [TS]

00:52:01 ◼   ► way to deal with it isn't to lock it [TS]

00:52:03 ◼   ► down super tight and only allow like the [TS]

00:52:06 ◼   ► police to see it and the way to do it is [TS]

00:52:08 ◼   ► to make them public so that if there's a [TS]

00:52:10 ◼   ► you know if there's a traffic camera at [TS]

00:52:14 ◼   ► 15th and locust and the police can get [TS]

00:52:16 ◼   ► the footage of it everybody should be [TS]

00:52:18 ◼   ► able to get the footage of it over the [TS]

00:52:19 ◼   ► internet because if I was standing there [TS]

00:52:21 ◼   ► I could see what's going on at the [TS]

00:52:22 ◼   ► corner so if there's a camera there and [TS]

00:52:24 ◼   ► it's a publicly owned camera why can't I [TS]

00:52:26 ◼   ► get the footage of the camera and [TS]

00:52:28 ◼   ► there's some sense to that to me but you [TS]

00:52:32 ◼   ► know i i'm not saying i completely agree [TS]

00:52:34 ◼   ► with it but i can see the logic behind [TS]

00:52:35 ◼   ► it and I can sort of see the logic of [TS]

00:52:37 ◼   ► look if some entities are collecting [TS]

00:52:39 ◼   ► background information about who's in [TS]

00:52:41 ◼   ► all these pictures that are being posted [TS]

00:52:43 ◼   ► to Twitter maybe everybody should have [TS]

00:52:45 ◼   ► that information if the pictures [TS]

00:52:48 ◼   ► if if it's a public picture right if the [TS]

00:52:50 ◼   ► picture has been posted to Twitter it's [TS]

00:52:52 ◼   ► there why not but notify me of it I'm [TS]

00:52:56 ◼   ► not sure about them anyway clips yeah I [TS]

00:52:59 ◼   ► think clips is pretty exciting yeah I'm [TS]

00:53:02 ◼   ► pumped for that one that should be cool [TS]

00:53:03 ◼   ► but that's the kind of thing where you [TS]

00:53:05 ◼   ► know I I guess that if there was going [TS]

00:53:07 ◼   ► to be a a time to show that publicly and [TS]

00:53:11 ◼   ► give a 10-15 minute demo of it he would [TS]

00:53:14 ◼   ► downstate more desirable yeah it would [TS]

00:53:16 ◼   ► be on stage and be more desirable than [TS]

00:53:18 ◼   ► you know whatever however many places [TS]

00:53:21 ◼   ► were pre briefed and and got to well it [TS]

00:53:24 ◼   ► yeah because it's hard cuz even even if [TS]

00:53:26 ◼   ► they have exciting new like like that I [TS]

00:53:30 ◼   ► all right it's just a red iphone 7 [TS]

00:53:33 ◼   ► really I mean you know it's the red is [TS]

00:53:35 ◼   ► nice but it's not really demo bowl on [TS]

00:53:37 ◼   ► stage like ultimately it's the type of [TS]

00:53:39 ◼   ► thing you really need to see in person [TS]

00:53:40 ◼   ► everybody needs to go to a store and see [TS]

00:53:42 ◼   ► it to really appreciate it because you [TS]

00:53:44 ◼   ► know it's going to look good in the [TS]

00:53:45 ◼   ► product photography so the quit you know [TS]

00:53:47 ◼   ► the real question for anybody who's [TS]

00:53:48 ◼   ► actually think about buying one is what [TS]

00:53:50 ◼   ► does it look like in person so showing [TS]

00:53:51 ◼   ► it on stage doesn't really help iPhone [TS]

00:53:54 ◼   ► se has more storage with that you can't [TS]

00:53:56 ◼   ► demo that that's that is at best one [TS]

00:53:59 ◼   ► slide and what seven seconds of stage [TS]

00:54:01 ◼   ► time software like clips is what you [TS]

00:54:04 ◼   ► need to actually fill a presentation [TS]

00:54:05 ◼   ► which also says it there's too much at [TS]

00:54:10 ◼   ► WWDC to save that for maybe I don't know [TS]

00:54:14 ◼   ► or maybe they just one of those things [TS]

00:54:15 ◼   ► where it's ready to go and they want to [TS]

00:54:17 ◼   ► get it out you know yeah they one of the [TS]

00:54:20 ◼   ► things that worked well for me at least [TS]

00:54:21 ◼   ► in my brief demo time in admittedly a [TS]

00:54:24 ◼   ► you know enclosed environment so it [TS]

00:54:27 ◼   ► wasn't lots of public noise or anything [TS]

00:54:28 ◼   ► like that but the way that you when you [TS]

00:54:32 ◼   ► speak when you can set you doesn't do it [TS]

00:54:34 ◼   ► all the time but you can turn on like a [TS]

00:54:36 ◼   ► title style and while the title style is [TS]

00:54:38 ◼   ► on it will you speak to the camera and [TS]

00:54:41 ◼   ► what you're saying turns into these [TS]

00:54:43 ◼   ► animated titles oh cool it works very [TS]

00:54:47 ◼   ► well and it it does it in a depending on [TS]

00:54:52 ◼   ► the style i think but at least in [TS]

00:54:54 ◼   ► certain of the styles the words only [TS]

00:54:55 ◼   ► appear as you speak them so and one of [TS]

00:55:01 ◼   ► the things that there [TS]

00:55:02 ◼   ► super cognizant of and it's clearly [TS]

00:55:04 ◼   ► designed for is that yeah these videos [TS]

00:55:10 ◼   ► they have sound and they even have all [TS]

00:55:13 ◼   ► these cool music soundtracks you can do [TS]

00:55:14 ◼   ► with them but that the assumption is [TS]

00:55:16 ◼   ► that in many contexts they're going to [TS]

00:55:18 ◼   ► be played with the sound off because [TS]

00:55:19 ◼   ► people are at work or they're in public [TS]

00:55:21 ◼   ► and nobody nobody likes a video that [TS]

00:55:24 ◼   ► auto plays would sound and so that's why [TS]

00:55:28 ◼   ► they I think they put so much emphasis [TS]

00:55:29 ◼   ► on these titles but it's really pretty [TS]

00:55:32 ◼   ► cool the way that the titles sync up [TS]

00:55:34 ◼   ► with the words you're saying as you're [TS]

00:55:36 ◼   ► saying them and it seems like the sort [TS]

00:55:39 ◼   ► of thing that would take a lot of [TS]

00:55:40 ◼   ► fiddling with in the software to do but [TS]

00:55:45 ◼   ► you don't you just stayed you just turn [TS]

00:55:47 ◼   ► on the title and as you're holding the [TS]

00:55:48 ◼   ► button it happens automatically you get [TS]

00:55:52 ◼   ► the result as you get effect that looks [TS]

00:55:54 ◼   ► like it took a lot of precision editing [TS]

00:55:55 ◼   ► and instead you got it automatically [TS]

00:55:57 ◼   ► that's that's cool that sounds a as [TS]

00:56:03 ◼   ► close to magic as we can get these days [TS]

00:56:04 ◼   ► almost yeah I think maybe the single [TS]

00:56:07 ◼   ► most appellee thing about it is that [TS]

00:56:09 ◼   ► among the soundtracks that that they've [TS]

00:56:12 ◼   ► commissioned they number one they've [TS]

00:56:14 ◼   ► commissioned a whole bunch of these [TS]

00:56:15 ◼   ► soundtracks of different styles but [TS]

00:56:17 ◼   ► they've had the artists who make them [TS]

00:56:19 ◼   ► make them in a whole bunch of different [TS]

00:56:21 ◼   ► lengths so the same song if you make [TS]

00:56:26 ◼   ► just a little for second clip there's a [TS]

00:56:28 ◼   ► version of it that that maybe isn't [TS]

00:56:32 ◼   ► recorded as exactly four seconds but [TS]

00:56:34 ◼   ► there's a version for hey what if the [TS]

00:56:36 ◼   ► clip is only like three to five seconds [TS]

00:56:37 ◼   ► long we'll use this one and there's a [TS]

00:56:39 ◼   ► beginning and an end that makes sense [TS]

00:56:41 ◼   ► but if you have a 30-second clip it's [TS]

00:56:43 ◼   ► the same song but it's it's a different [TS]

00:56:46 ◼   ► version that is meant to be roughly 30 [TS]

00:56:48 ◼   ► seconds long but the part that super [TS]

00:56:51 ◼   ► Apple II is that they have ones that are [TS]

00:56:52 ◼   ► that were created by Hans Zimmer they [TS]

00:56:56 ◼   ► actually paid Hans Zimmer to do some of [TS]

00:56:58 ◼   ► these like every other tech company in [TS]

00:57:02 ◼   ► the world I think would have might have [TS]

00:57:04 ◼   ► hired somebody like you know sondheimer [TS]

00:57:07 ◼   ► you know make us something that sounds [TS]

00:57:10 ◼   ► like a Hans Zimmer song and instead [TS]

00:57:11 ◼   ► Apple went and paid Hans Zimmer to do it [TS]

00:57:13 ◼   ► it's pretty cool [TS]

00:57:15 ◼   ► did you get a sense it's mostly for tall [TS]

00:57:18 ◼   ► screen video for mobile video or is it [TS]

00:57:21 ◼   ► also for uploading YouTube and stuff it [TS]

00:57:24 ◼   ► is in fact the app only works when [TS]

00:57:29 ◼   ► you're holding it tall screen and app [TS]

00:57:31 ◼   ► does not rotate but the format is like [TS]

00:57:36 ◼   ► old-school Instagram it is only and [TS]

00:57:38 ◼   ► always square oh wow and it is intended [TS]

00:57:43 ◼   ► for consumption on mobile first and they [TS]

00:57:49 ◼   ► I asked about this is great that you [TS]

00:57:52 ◼   ► asked because it was one of my big [TS]

00:57:53 ◼   ► questions if you import so anything you [TS]

00:57:56 ◼   ► shoot wire in Clips is always [TS]

00:57:59 ◼   ► automatically square if you import from [TS]

00:58:02 ◼   ► your library a a photo or a video that [TS]

00:58:07 ◼   ► you shot in a you know rectangular [TS]

00:58:09 ◼   ► format it crops to a square but you get [TS]

00:58:13 ◼   ► to pan and scan within it to where you [TS]

00:58:15 ◼   ► want it and if it's a video you can it's [TS]

00:58:18 ◼   ► not just like you pick the square and [TS]

00:58:19 ◼   ► the whole thing you can change it as the [TS]

00:58:21 ◼   ► video plays like which which portion of [TS]

00:58:24 ◼   ► it appears in the square that's what I [TS]

00:58:26 ◼   ► mean about it being a very you know like [TS]

00:58:28 ◼   ► a keynote / iMovie asked caliber app [TS]

00:58:32 ◼   ► like every little thing like that that I [TS]

00:58:34 ◼   ► could think of during the demo they were [TS]

00:58:36 ◼   ► like yes it already does that like I [TS]

00:58:38 ◼   ► thought I had them pegged on a whole [TS]

00:58:40 ◼   ► bunch of these things I thought oh well [TS]

00:58:41 ◼   ► what happens if the beginning of the [TS]

00:58:43 ◼   ► video the center is the best part but at [TS]

00:58:45 ◼   ► the end of the video the best parts over [TS]

00:58:46 ◼   ► on the right they've it handles that and [TS]

00:58:50 ◼   ► so the idea the idea is they said this [TS]

00:58:53 ◼   ► is one of the things they said about [TS]

00:58:54 ◼   ► going with square is that on mobile [TS]

00:58:56 ◼   ► square always looks good and what [TS]

00:59:00 ◼   ► they've noticed is that a lot of people [TS]

00:59:01 ◼   ► in their observations even when you're [TS]

00:59:06 ◼   ► watching 16 29 horizontal video on their [TS]

00:59:10 ◼   ► phone if it's a short clip they don't [TS]

00:59:13 ◼   ► even bother rotating the phone they just [TS]

00:59:14 ◼   ► watch it tiny and centered in their [TS]

00:59:18 ◼   ► phone as its held tall because it's so [TS]

00:59:22 ◼   ► much more comfortable to hold your phone [TS]

00:59:24 ◼   ► tall than to hold it sideways [TS]

00:59:26 ◼   ► yeah I definitely do that what sense do [TS]

00:59:31 ◼   ► you get on why they made something like [TS]

00:59:33 ◼   ► this it seems kind of you know used to [TS]

00:59:36 ◼   ► make stuff like this like photo booth [TS]

00:59:37 ◼   ► and on the Mac because there was a [TS]

00:59:40 ◼   ► camera on the front of the ACT book and [TS]

00:59:43 ◼   ► you needed something to do with it but I [TS]

00:59:45 ◼   ► things like they do this less often now [TS]

00:59:47 ◼   ► I do think so and I think that's why I'm [TS]

00:59:50 ◼   ► so that's why it makes me so happy [TS]

00:59:51 ◼   ► because I do think that making creative [TS]

00:59:53 ◼   ► tools is what Apple does best and I [TS]

00:59:55 ◼   ► think it's a sense I you know they don't [TS]

00:59:59 ◼   ► really [TS]

00:59:59 ◼   ► really [TS]

01:00:00 ◼   ► they generally apple doesn't generally [TS]

01:00:02 ◼   ► like to explain the why behind a lot of [TS]

01:00:04 ◼   ► things but I just think it's because [TS]

01:00:05 ◼   ► they could and they knew that they could [TS]

01:00:07 ◼   ► do a good job I think they saw an [TS]

01:00:09 ◼   ► opportunist aw this I guess they kind of [TS]

01:00:12 ◼   ► did say was that they could kind of see [TS]

01:00:15 ◼   ► that this hybrid format is becoming a [TS]

01:00:18 ◼   ► new thing you know that it's I got a [TS]

01:00:21 ◼   ► meta level above a video or a still [TS]

01:00:25 ◼   ► photo or even just a still photo with a [TS]

01:00:29 ◼   ► like a static annotation over it you [TS]

01:00:32 ◼   ► know how like you can make in mail now [TS]

01:00:33 ◼   ► like if I paste an image in mail I can [TS]

01:00:36 ◼   ► edit the hit click the little toolbox [TS]

01:00:38 ◼   ► and draw like an arrow or circle [TS]

01:00:40 ◼   ► something on the image that that that a [TS]

01:00:46 ◼   ► sort of combination between a video and [TS]

01:00:48 ◼   ► an annotated image is becoming the new [TS]

01:00:51 ◼   ► format and that they could make a tool [TS]

01:00:54 ◼   ► that that does it better and it really [TS]

01:00:57 ◼   ► does it does also all the things you [TS]

01:00:59 ◼   ► think you could do like when you drag [TS]

01:01:03 ◼   ► out a thought bubble or something like [TS]

01:01:06 ◼   ► that you can pinch it to scale it you [TS]

01:01:09 ◼   ► can to finger twist it to rotate it you [TS]

01:01:13 ◼   ► can drag it anywhere you want on the [TS]

01:01:15 ◼   ► canvas everything you think you should [TS]

01:01:17 ◼   ► be able to do to the little things you [TS]

01:01:18 ◼   ► dragged out and put on the on the canvas [TS]

01:01:21 ◼   ► you can do so it's I know and I think [TS]

01:01:25 ◼   ► some of it is we know how to do this [TS]

01:01:27 ◼   ► already right like the end result is a [TS]

01:01:29 ◼   ► is a format that's sort of new but the [TS]

01:01:33 ◼   ► the little things you can do you know [TS]

01:01:36 ◼   ► Apple already had some of the software [TS]

01:01:38 ◼   ► to do it it's interesting though with [TS]

01:01:42 ◼   ► the square aspect ratio because then I [TS]

01:01:46 ◼   ► don't know if you can make much use of [TS]

01:01:49 ◼   ► this uploading to an Instagram stories [TS]

01:01:52 ◼   ► or snapchat or something like that so it [TS]

01:01:55 ◼   ► is not super useful for that I guess [TS]

01:01:59 ◼   ► well I wonder though maybe what people [TS]

01:02:01 ◼   ► will do with them though is upgrade them [TS]

01:02:02 ◼   ► to as a regular Instagram post true [TS]

01:02:05 ◼   ► which I'm doing less up now because of [TS]

01:02:08 ◼   ► the stories so maybe that'll be [TS]

01:02:11 ◼   ► useful yeah i don't know i don't i don't [TS]

01:02:14 ◼   ► know if I've ever even posted an [TS]

01:02:15 ◼   ► Instagram story I don't know what to [TS]

01:02:16 ◼   ► make of it with instagram stories you [TS]

01:02:20 ◼   ► love it I think it's great but I can see [TS]

01:02:23 ◼   ► why people don't do it too but with [TS]

01:02:24 ◼   ► instagram stories correct me if i'm [TS]

01:02:26 ◼   ► wrong you can't pick from your library [TS]

01:02:28 ◼   ► you've got to create a new thing right [TS]

01:02:29 ◼   ► now on the fly now you can use anything [TS]

01:02:32 ◼   ► from the last 24 hours that was kind of [TS]

01:02:35 ◼   ► something they did differently than [TS]

01:02:36 ◼   ► snapchat snapchat won't let you used to [TS]

01:02:39 ◼   ► not let you pick from the library now [TS]

01:02:41 ◼   ► you kind of can but it's not super great [TS]

01:02:43 ◼   ► so if i make a clip and save it to my [TS]

01:02:45 ◼   ► library i could upgrade upload it as an [TS]

01:02:47 ◼   ► Instagram story yes yeah I think people [TS]

01:02:50 ◼   ► might do that I really do because I [TS]

01:02:51 ◼   ► think that it's a richer editing tool [TS]

01:02:53 ◼   ► it's it's it's got it'll be it'll zoom [TS]

01:02:57 ◼   ► in then because Instagram stories will [TS]

01:02:59 ◼   ► take up the full 16 by 9 vertical frame [TS]

01:03:02 ◼   ► oh I wonder if it'll zoom in or Phil [TS]

01:03:04 ◼   ► will just crop it or you know like [TS]

01:03:06 ◼   ► letterbox it it will zoom in yeah well [TS]

01:03:11 ◼   ► well at least that's what does with [TS]

01:03:12 ◼   ► still photos I have not actually tried [TS]

01:03:14 ◼   ► it with a square video well I think it [TS]

01:03:17 ◼   ► will zoom in hmm well I don't know but [TS]

01:03:21 ◼   ► some people who do like some more I've [TS]

01:03:24 ◼   ► noticed some people I think using either [TS]

01:03:25 ◼   ► iMovie or Final Cut to make crazy you [TS]

01:03:29 ◼   ► know effects in their Instagram stories [TS]

01:03:31 ◼   ► and then popping it in there obviously [TS]

01:03:34 ◼   ► using tools you couldn't use in the [TS]

01:03:35 ◼   ► native Instagram amount but most people [TS]

01:03:38 ◼   ► obviously don't do that most people are [TS]

01:03:39 ◼   ► using the Instagram tools well I don't [TS]

01:03:42 ◼   ► know again I'm not a story user so maybe [TS]

01:03:44 ◼   ► I'm the wrong person to judge it but I [TS]

01:03:46 ◼   ► would think that if you take the time to [TS]

01:03:47 ◼   ► use clips which is a little bit more [TS]

01:03:49 ◼   ► effort than just whipping it out you [TS]

01:03:51 ◼   ► know just doing it live in the instagram [TS]

01:03:53 ◼   ► app if you're going to take the time to [TS]

01:03:55 ◼   ► use Clips you probably want to post it [TS]

01:03:56 ◼   ► as a regular post anyway not have it [TS]

01:03:58 ◼   ► disappear yeah that makes sense I don't [TS]

01:04:02 ◼   ► know I am really excited about it and I [TS]

01:04:04 ◼   ► just think it from what I saw it is [TS]

01:04:06 ◼   ► really really well done it's it's not [TS]

01:04:08 ◼   ► just that the features are well done but [TS]

01:04:10 ◼   ► even the the user experience I don't [TS]

01:04:16 ◼   ► know what you call it but the the layout [TS]

01:04:19 ◼   ► of the app is very very very [TS]

01:04:22 ◼   ► thoughtfully done again a weight in it [TS]

01:04:25 ◼   ► the best sort of structure to the entire [TS]

01:04:29 ◼   ► user interface which is that I think [TS]

01:04:30 ◼   ► most people will never even think wow [TS]

01:04:33 ◼   ► this has a really nice interface because [TS]

01:04:35 ◼   ► it's just so obvious you know like it's [TS]

01:04:36 ◼   ► when you do it right it it it just [TS]

01:04:40 ◼   ► disappears all it is is just two layers [TS]

01:04:42 ◼   ► it's like at the root level there's just [TS]

01:04:45 ◼   ► a horizontal stream of your clips that [TS]

01:04:48 ◼   ► you've already made so you can select a [TS]

01:04:50 ◼   ► clip that you're like halfway through me [TS]

01:04:53 ◼   ► a clip meaning a project right so you [TS]

01:04:55 ◼   ► can select one that you're already [TS]

01:04:56 ◼   ► already made and it opens back up again [TS]

01:04:59 ◼   ► and then that's that's the only two [TS]

01:05:02 ◼   ► layers there's one for choosing and then [TS]

01:05:04 ◼   ► you tap one or make add the + button to [TS]

01:05:06 ◼   ► create a new one and you're in the clips [TS]

01:05:09 ◼   ► editor and within the clips editor [TS]

01:05:11 ◼   ► there's only just a few things you can [TS]

01:05:12 ◼   ► do and you'd it's there's no way to get [TS]

01:05:14 ◼   ► lost you know like one of it I I feel [TS]

01:05:17 ◼   ► like apps like Instagram like instagram [TS]

01:05:18 ◼   ► has broken all the rules of what [TS]

01:05:21 ◼   ► Instagram is by adding all these new [TS]

01:05:23 ◼   ► features right like when you swipe from [TS]

01:05:26 ◼   ► the left to go to the thing where you [TS]

01:05:28 ◼   ► edit your stories or whatever the hell [TS]

01:05:30 ◼   ► that is like where are you in the app [TS]

01:05:32 ◼   ► spatially your it's just something they [TS]

01:05:34 ◼   ► made up there's no on-screen indication [TS]

01:05:38 ◼   ► of where you are like as opposed to the [TS]

01:05:39 ◼   ► old Instagram where you were always in [TS]

01:05:42 ◼   ► one of the five tabs at the bottom of [TS]

01:05:43 ◼   ► the screen well actually if you do it [TS]

01:05:47 ◼   ► now there's a little slider that kind of [TS]

01:05:50 ◼   ► suggested you're going toward the camera [TS]

01:05:52 ◼   ► there's a little slider thing but yeah I [TS]

01:05:56 ◼   ► I kind of get what you're going it they [TS]

01:05:58 ◼   ► definitely borrowed a lot of this [TS]

01:05:59 ◼   ► navigational concept from snapchat that [TS]

01:06:02 ◼   ► was very confusing at first but now well [TS]

01:06:06 ◼   ► and the other one too is you can slide [TS]

01:06:07 ◼   ► to the other side too and you're in your [TS]

01:06:09 ◼   ► direct messages and I know what you mean [TS]

01:06:11 ◼   ► I see what you mean that there's I'm [TS]

01:06:12 ◼   ► looking at it right now they yes I see [TS]

01:06:14 ◼   ► the little indicator that it's over [TS]

01:06:15 ◼   ► there but an Instagram to me is better [TS]

01:06:18 ◼   ► than a better than snapchat I mean [TS]

01:06:20 ◼   ► snapchat feels like a fever dream to me [TS]

01:06:22 ◼   ► i mean i honest to god feel like I'm [TS]

01:06:24 ◼   ► losing my mind when I a just try to [TS]

01:06:27 ◼   ► understand the app and be trying to try [TS]

01:06:30 ◼   ► to understand how it's fabulously [TS]

01:06:32 ◼   ► popular right it really does make me [TS]

01:06:36 ◼   ► feel like I'm losing my goddamn mind [TS]

01:06:37 ◼   ► whereas Instagram was always I mean [TS]

01:06:41 ◼   ► right from the first day that it shipped [TS]

01:06:42 ◼   ► I was like oh I love the design of this [TS]

01:06:44 ◼   ► app I get it and and my design [TS]

01:06:48 ◼   ► sensibilities are sympathetic with the [TS]

01:06:50 ◼   ► people who designed this even now that [TS]

01:06:52 ◼   ► they've added these things I still think [TS]

01:06:54 ◼   ► that the people who design Instagram are [TS]

01:06:56 ◼   ► of a like mind to me but I still feel [TS]

01:07:01 ◼   ► like it's kind of confusing yeah I guess [TS]

01:07:05 ◼   ► the other thing that I saw along these [TS]

01:07:07 ◼   ► same lines is I did see some day one [TS]

01:07:09 ◼   ► criticism from people on Twitter of why [TS]

01:07:11 ◼   ► is this a separate app why didn't they [TS]

01:07:13 ◼   ► just make this part of the camera app [TS]

01:07:14 ◼   ► and I think that that's that what I'm [TS]

01:07:17 ◼   ► talking about is exactly why I'm glad [TS]

01:07:19 ◼   ► Apple did not do that I think the camera [TS]

01:07:22 ◼   ► app already kind of has a lot of stuff [TS]

01:07:24 ◼   ► going on and this is very different than [TS]

01:07:28 ◼   ► like the camera app is all about getting [TS]

01:07:29 ◼   ► one shot either a still or a video clip [TS]

01:07:32 ◼   ► and clips is all about making editing [TS]

01:07:35 ◼   ► multiple clips together into a thing [TS]

01:07:37 ◼   ► like I I feel like separating it into [TS]

01:07:40 ◼   ► its own second app is exactly the right [TS]

01:07:43 ◼   ► thing for Apple to do and I think it's [TS]

01:07:45 ◼   ► exactly why iOS is so much less [TS]

01:07:48 ◼   ► cluttered than the Mac I mean that whole [TS]

01:07:50 ◼   ► why don't you put it in the Apple in the [TS]

01:07:52 ◼   ► same app is exactly how i tunes got from [TS]

01:07:55 ◼   ► a simple music right i was gonna say [TS]

01:07:57 ◼   ► these are the same people who are there [TS]

01:07:59 ◼   ► wasn't talking about itunes bloat maybe [TS]

01:08:01 ◼   ► there was a time when itunes was like [TS]

01:08:03 ◼   ► the perfect example of an app that did [TS]

01:08:06 ◼   ► one thing really well i really was okay [TS]

01:08:09 ◼   ► instead of having a giant folder full of [TS]