Cortex

00:00:00 ◼   ► so our long international nightmare is [TS]

00:00:02 ◼   ► over and you have published a new [TS]

00:00:04 ◼   ► YouTube video oh that's what are you [TS]

00:00:07 ◼   ► talking about what international [TS]

00:00:09 ◼   ► nightmare well you know it's not a [TS]

00:00:11 ◼   ► national nightmare the everybody suffers [TS]

00:00:13 ◼   ► oh right right the whole globe yeah [TS]

00:00:16 ◼   ► everyone has been waiting I actually [TS]

00:00:19 ◼   ► looked I took a look at the dates today [TS]

00:00:21 ◼   ► mm-hmm the previous video was posted on [TS]

00:00:23 ◼   ► the eleventh of November 2016 mmm and [TS]

00:00:26 ◼   ► then you followed it up from 29 for [TS]

00:00:28 ◼   ► March 2017 so you got it in just under [TS]

00:00:32 ◼   ► the five month mark they're very close [TS]

00:00:35 ◼   ► to that so congratulations you're back [TS]

00:00:40 ◼   ► you've returned from your hiatus well I [TS]

00:00:43 ◼   ► published a video we can say that yeah [TS]

00:00:46 ◼   ► this has been a very long time though [TS]

00:00:47 ◼   ► you know I mean we touched on that in [TS]

00:00:49 ◼   ► previous episodes so I'm pleased to see [TS]

00:00:52 ◼   ► that you got over the hump ah yes as [TS]

00:00:55 ◼   ► always I think no one is more pleased [TS]

00:00:58 ◼   ► than I am yeah I mean it's very [TS]

00:01:01 ◼   ► important that you're able to continue [TS]

00:01:03 ◼   ► to do this you know that that is it that [TS]

00:01:06 ◼   ► is important to you mostly it's also [TS]

00:01:08 ◼   ► important to the people around you I [TS]

00:01:10 ◼   ► guess then that you're able to continue [TS]

00:01:13 ◼   ► doing the thing that you should be doing [TS]

00:01:15 ◼   ► I very much enjoyed spending some time [TS]

00:01:18 ◼   ► in the reddit thread for that video who [TS]

00:01:21 ◼   ► there was lots of great jokes in there [TS]

00:01:23 ◼   ► from cortex and hello internet listeners [TS]

00:01:26 ◼   ► you know about how you're a professional [TS]

00:01:28 ◼   ► podcaster who makes YouTube videos now [TS]

00:01:30 ◼   ► it's my favorite thing yeah I'm sure [TS]

00:01:32 ◼   ► that is your favorite thing Mike think I [TS]

00:01:34 ◼   ► can see why you would like that like to [TS]

00:01:35 ◼   ► change the frame of this mm-hmm but as [TS]

00:01:39 ◼   ► always with this stuff I always like to [TS]

00:01:40 ◼   ► promote the reddit thread because I feel [TS]

00:01:43 ◼   ► like four things that I see on the [TS]

00:01:46 ◼   ► Internet I'm always aware like oh the [TS]

00:01:47 ◼   ► conversation about the thing can often [TS]

00:01:49 ◼   ► be more enjoyable than the thing itself [TS]

00:01:50 ◼   ► and so that's why I always like to [TS]

00:01:52 ◼   ► really promote that reddit thread [TS]

00:01:54 ◼   ► because I know that experience that it's [TS]

00:01:57 ◼   ► like watching a thing and then joking [TS]

00:02:00 ◼   ► about it with a thousand anonymous [TS]

00:02:03 ◼   ► strangers is a way better experience [TS]

00:02:05 ◼   ► than just just watching the thing [TS]

00:02:06 ◼   ► directly so yes there were there were [TS]

00:02:08 ◼   ► lots of in jokes this time around for [TS]

00:02:10 ◼   ► this video which is inevitable my [TS]

00:02:12 ◼   ► absolute favorite is [TS]

00:02:13 ◼   ► what was the top comment when i went to [TS]

00:02:15 ◼   ► take a look which is how somebody [TS]

00:02:17 ◼   ► noticed that the ad at the end of the [TS]

00:02:19 ◼   ► video you introduce it by saying this [TS]

00:02:21 ◼   ► episode has been brought to you by it's [TS]

00:02:24 ◼   ► like you it just shows like where your [TS]

00:02:28 ◼   ► brain has been for the last four months [TS]

00:02:29 ◼   ► which is just making podcasts or not I [TS]

00:02:32 ◼   ► disagree with that the CSO dove gray [TS]

00:02:35 ◼   ► explains that's what it is that's what [TS]

00:02:37 ◼   ► you've never done that before like [TS]

00:02:38 ◼   ► either I think that you're just trying [TS]

00:02:40 ◼   ► to get out of this one my friend is [TS]

00:02:42 ◼   ► prior art on that guy's it's an episode [TS]

00:02:44 ◼   ► of gray explains I don't buy it I think [TS]

00:02:46 ◼   ► that you one hundred percent which is [TS]

00:02:48 ◼   ► used to doing podcast ads and you just [TS]

00:02:50 ◼   ► put a podcast and at the end of the [TS]

00:02:52 ◼   ► video you just we're in a completely [TS]

00:02:53 ◼   ► wrong mindset for I think it's hilarious [TS]

00:02:55 ◼   ► disagree disagree this episode of the [TS]

00:02:58 ◼   ► YouTube podcast i mate yeah exactly it [TS]

00:03:01 ◼   ► makes perfect sense how long you been [TS]

00:03:03 ◼   ► working on this video for like how long [TS]

00:03:05 ◼   ► did it actually take to put this one [TS]

00:03:07 ◼   ► together and that is an interesting [TS]

00:03:09 ◼   ► question let me look at my calendar here [TS]

00:03:12 ◼   ► the first draft of this video was done [TS]

00:03:15 ◼   ► in the beginning of februari okay and i [TS]

00:03:18 ◼   ► know that because this is when i was in [TS]

00:03:24 ◼   ► Amsterdam the product of us gradation [TS]

00:03:26 ◼   ► this video it is totally a product of a [TS]

00:03:29 ◼   ► gradation this video uh regular [TS]

00:03:33 ◼   ► listeners now I do like to go away to [TS]

00:03:35 ◼   ► try to do like focused on solid work and [TS]

00:03:40 ◼   ► I was having trouble writing and I took [TS]

00:03:43 ◼   ► a great kitchen to go to Amsterdam and I [TS]

00:03:46 ◼   ► was working on something else that I [TS]

00:03:48 ◼   ► thought was going to be the next video [TS]

00:03:49 ◼   ► but I was having a really hard time with [TS]

00:03:50 ◼   ► it and it wasn't going anywhere and at [TS]

00:03:52 ◼   ► some point in that trip I just wrote a [TS]

00:03:56 ◼   ► very rough draft of the thing that would [TS]

00:03:59 ◼   ► become this video and then over the next [TS]

00:04:02 ◼   ► few weeks realized oh I think this is [TS]

00:04:03 ◼   ► the thing that I should work on and I [TS]

00:04:05 ◼   ► stopped working on the other project and [TS]

00:04:07 ◼   ► instead shifted focus to to this one so [TS]

00:04:10 ◼   ► that's the starting point of this you [TS]

00:04:11 ◼   ► haven't seen it this video is about the [TS]

00:04:14 ◼   ► social security number in the US and [TS]

00:04:16 ◼   ► what that means and where it came from [TS]

00:04:17 ◼   ► and I guess may I took from it's like [TS]

00:04:20 ◼   ► why is fatally flawed as a means of [TS]

00:04:23 ◼   ► identification we have something in the [TS]

00:04:26 ◼   ► UK called the net [TS]

00:04:27 ◼   ► tional insurance number yeah yeah which [TS]

00:04:30 ◼   ► is very similar but it's not used and in [TS]

00:04:32 ◼   ► ours actually says it's got printed on [TS]

00:04:34 ◼   ► it that it is not a form of [TS]

00:04:35 ◼   ► identification so the UK kind of stuck [TS]

00:04:38 ◼   ► to that as a thing as opposed to I read [TS]

00:04:41 ◼   ► some of the animation and this is just [TS]

00:04:43 ◼   ► so good like a lot of the jokes in this [TS]

00:04:44 ◼   ► one really really good so it's either [TS]

00:04:47 ◼   ► you or your enemy as someone was having [TS]

00:04:49 ◼   ► a good day like there was a lot of [TS]

00:04:50 ◼   ► really funny stuff in this one but I [TS]

00:04:52 ◼   ► enjoyed a lot I think my favorite part [TS]

00:04:54 ◼   ► is the caveman talking to the diner [TS]

00:04:56 ◼   ► circles the dinosaurs called Bruno that [TS]

00:04:59 ◼   ► just really got me man hey why is the [TS]

00:05:01 ◼   ► data so cool Bruno it doesn't matter but [TS]

00:05:03 ◼   ► I love it now you have to ask the [TS]

00:05:04 ◼   ► animator that was it that was his joke [TS]

00:05:06 ◼   ► oh really I'm pleased that I pleased [TS]

00:05:08 ◼   ► that kind of stuff happening though ya [TS]

00:05:09 ◼   ► know is that this is the collaboration [TS]

00:05:10 ◼   ► there was a lot of really good humor in [TS]

00:05:13 ◼   ► this one yeah it's working well I'm I'm [TS]

00:05:15 ◼   ► glad you liked it I'm I'm sort of [TS]

00:05:17 ◼   ► frankly baffled as to why anyone outside [TS]

00:05:20 ◼   ► of the United States would have any [TS]

00:05:21 ◼   ► interest in this video at all because [TS]

00:05:22 ◼   ► it's such a oh well you see let me tell [TS]

00:05:25 ◼   ► you because sometimes okay look I love [TS]

00:05:29 ◼   ► the United States of America right I [TS]

00:05:31 ◼   ► love all the people within out a lot the [TS]

00:05:33 ◼   ► culture i love the place i'll have [TS]

00:05:34 ◼   ► everything but when you live outside of [TS]

00:05:36 ◼   ► the US any time that you can see that [TS]

00:05:38 ◼   ► the US has done something that's kind of [TS]

00:05:40 ◼   ► silly mm-hmm and stupid mm-hmm there is [TS]

00:05:43 ◼   ► an enjoyment in that to be had by people [TS]

00:05:46 ◼   ► outside of the US uh okay hmm it was [TS]

00:05:50 ◼   ► like ah look at you now that kind of and [TS]

00:05:54 ◼   ► I you know I particularly liked the [TS]

00:05:56 ◼   ► Eagle sound when the passport was you [TS]

00:05:59 ◼   ► know you kid there was like his bald [TS]

00:06:01 ◼   ► eagle noise yeah about reach in the [TS]

00:06:03 ◼   ► background I spent a lot of time going [TS]

00:06:05 ◼   ► through sound effects vehicles trying to [TS]

00:06:06 ◼   ► find just the right one for that I was [TS]

00:06:08 ◼   ► like that was a very last minute [TS]

00:06:11 ◼   ► addition that I think there was actually [TS]

00:06:13 ◼   ► the morning of I decided to put that in [TS]

00:06:15 ◼   ► it was it was very last minute was that [TS]

00:06:17 ◼   ► Eagle sign those kinds of things really [TS]

00:06:19 ◼   ► appeal to non-americans I think yeah [TS]

00:06:24 ◼   ► well okay I guess I guess that makes [TS]

00:06:25 ◼   ► some some sense then I figured this [TS]

00:06:27 ◼   ► would be a video with much more narrow [TS]

00:06:29 ◼   ► appeal but i'm looking through the [TS]

00:06:31 ◼   ► demographics from the live feed stuff in [TS]

00:06:34 ◼   ► like why is anybody not in America [TS]

00:06:35 ◼   ► watching this video I don't understand [TS]

00:06:37 ◼   ► well I mean talking about appeal was [TS]

00:06:40 ◼   ► to do this it looks like it's doing very [TS]

00:06:42 ◼   ► well as we record it's like Oh liking it [TS]

00:06:45 ◼   ► like kind closed closing in on 1.5 [TS]

00:06:49 ◼   ► million views or something it looks like [TS]

00:06:51 ◼   ► it would do beef and by the time we're [TS]

00:06:52 ◼   ► done recording yeah I'm pretty I'm [TS]

00:06:54 ◼   ► pretty surprised this is that pent-up [TS]

00:06:55 ◼   ► demand man you know people just waiting [TS]

00:06:58 ◼   ► for that gray video hitting the bell [TS]

00:07:00 ◼   ► waiting for you to come you know hitting [TS]

00:07:01 ◼   ► the bell the little subscribe Belgian [TS]

00:07:03 ◼   ► know about this oh oh right yeah I'm [TS]

00:07:06 ◼   ► sorry yeah Bell me I think is the phrase [TS]

00:07:08 ◼   ► that is used on YouTube a lot now Bell [TS]

00:07:10 ◼   ► me bro but L me bro this is a this is [TS]

00:07:14 ◼   ► like a second level of notification for [TS]

00:07:16 ◼   ► YouTube like you have to explicitly [TS]

00:07:18 ◼   ► asked it to tell you about every videos [TS]

00:07:20 ◼   ► and creators this is part of the [TS]

00:07:22 ◼   ► evolution of what does a subscriber mean [TS]

00:07:24 ◼   ► nothing right yeah it's like yes they [TS]

00:07:27 ◼   ► transition subscribers into meaning [TS]

00:07:29 ◼   ► nothing and so then needed to add an [TS]

00:07:31 ◼   ► additional layer on top which would take [TS]

00:07:34 ◼   ► over the role of what subscribing used [TS]

00:07:36 ◼   ► to me yeah which I actually don't think [TS]

00:07:38 ◼   ► is the craziest of systems it it just [TS]

00:07:41 ◼   ► the word subscriber now means like that [TS]

00:07:47 ◼   ► that word doesn't match anymore and it [TS]

00:07:49 ◼   ► should really just be like on facebook [TS]

00:07:51 ◼   ► it should just be at you like this [TS]

00:07:53 ◼   ► channel right that's that would be more [TS]

00:07:55 ◼   ► appropriate terminology for what's [TS]

00:07:57 ◼   ► actually occurring that's a really good [TS]

00:07:58 ◼   ► way of putting it because that is like [TS]

00:08:00 ◼   ► how Facebook works I mean but then you [TS]

00:08:02 ◼   ► have the problem that I'm sure you two [TS]

00:08:03 ◼   ► but love whether like whole people a [TS]

00:08:05 ◼   ► transom right yeah yeah yeah only so [TS]

00:08:08 ◼   ► many people saw this if you just give us [TS]

00:08:09 ◼   ► a little bit of money everyone that [TS]

00:08:11 ◼   ► wanted to see it can see ya yeah that [TS]

00:08:15 ◼   ► right there is the reason why I really [TS]

00:08:16 ◼   ► don't use Facebook is I just I deeply [TS]

00:08:18 ◼   ► resent that their business practice is [TS]

00:08:20 ◼   ► based around holding your audience at [TS]

00:08:24 ◼   ► ransom for you alright that's that's [TS]

00:08:26 ◼   ► fundamentally what it is and it's why I [TS]

00:08:28 ◼   ► don't invest a lot of time in that [TS]

00:08:29 ◼   ► platform because it feels like I'm [TS]

00:08:31 ◼   ► investing I'm investing in my own jailer [TS]

00:08:34 ◼   ► right and it's like your own jailer will [TS]

00:08:36 ◼   ► make make you a bigger jail cells like [TS]

00:08:38 ◼   ► yes but I like I have a more [TS]

00:08:40 ◼   ► foundational problem with his [TS]

00:08:42 ◼   ► relationship right and don't I don't [TS]

00:08:44 ◼   ► really want to put more time into this [TS]

00:08:45 ◼   ► because it's like we've YouTube you just [TS]

00:08:47 ◼   ► I think the assumptions just all the [TS]

00:08:49 ◼   ► systems useless which is why everybody [TS]

00:08:51 ◼   ► doesn't see everything but with facebook [TS]

00:08:54 ◼   ► it's like [TS]

00:08:54 ◼   ► are they purposefully doing this like [TS]

00:08:56 ◼   ► they purposefully hold the content back [TS]

00:08:58 ◼   ► from all of the people that liked a page [TS]

00:09:00 ◼   ► so that the page creator will pay to [TS]

00:09:02 ◼   ► kind of effectively advertise their own [TS]

00:09:04 ◼   ► content out to their subscribers like [TS]

00:09:06 ◼   ► it's like this I get that it's just like [TS]

00:09:09 ◼   ► a to such a displeasure for it I don't [TS]

00:09:13 ◼   ► want to be involved in it yeah like I [TS]

00:09:16 ◼   ► don't mean that as an overblown metaphor [TS]

00:09:18 ◼   ► it really does feel like investing in my [TS]

00:09:20 ◼   ► own jailer the Facebook thing it just it [TS]

00:09:23 ◼   ► just feels like I am helping someone [TS]

00:09:25 ◼   ► with whom i have an antagonistic [TS]

00:09:27 ◼   ► relationship yeah and even if that makes [TS]

00:09:31 ◼   ► me better off I'd rather not be involved [TS]

00:09:34 ◼   ► in this right that that's the problem [TS]

00:09:35 ◼   ► there yeah I come just as we both do [TS]

00:09:38 ◼   ► better i am only but giving you more and [TS]

00:09:40 ◼   ► more power over me as less like no [TS]

00:09:42 ◼   ► thanks tell me everybody if you're a [TS]

00:09:44 ◼   ► subscriber to the youtube channel so you [TS]

00:09:46 ◼   ► can be notified you know don't worry I'm [TS]

00:09:48 ◼   ► not gonna flood you with notifications [TS]

00:09:50 ◼   ► no i mean like but one every six months [TS]

00:09:52 ◼   ► i think you can bank on turns out i did [TS]

00:09:55 ◼   ► bail you I didn't know that I'd bailed [TS]

00:09:57 ◼   ► you by I had bailed you oh did you get [TS]

00:09:59 ◼   ► the notification on your phone yeah but [TS]

00:10:03 ◼   ► I mean I was just on the your page now [TS]

00:10:05 ◼   ► and I clicked the bell button and it was [TS]

00:10:06 ◼   ► already it was already bailed so I've [TS]

00:10:08 ◼   ► already been bailed by me so thank you [TS]

00:10:10 ◼   ► Mike I appreciate it anytime anytime [TS]

00:10:12 ◼   ► maybe I could belly a second channel to [TS]

00:10:15 ◼   ► high-quality content over there see you [TS]

00:10:17 ◼   ► back in style though right like over a [TS]

00:10:20 ◼   ► million views in in like 12 hours yeah [TS]

00:10:23 ◼   ► yeah again i'm i'm sitting here deeply [TS]

00:10:27 ◼   ► surprised because I really did expect [TS]

00:10:29 ◼   ► that this was going to be a kind of [TS]

00:10:30 ◼   ► narrow interest video but maybe people [TS]

00:10:37 ◼   ► don't know until they start it though [TS]

00:10:38 ◼   ► right yeah it's very possible it could [TS]

00:10:41 ◼   ► just be people are freaking out and like [TS]

00:10:42 ◼   ► oh my god there's a new video and just [TS]

00:10:45 ◼   ► clicking on starved for this content it [TS]

00:10:47 ◼   ► could be anything yeah just like cgpgrey [TS]

00:10:50 ◼   ► upload why I hate your mum alright well [TS]

00:10:52 ◼   ► I mean yes I gotta see something it [TS]

00:10:57 ◼   ► seems like a dramatic shift in content [TS]

00:10:59 ◼   ► but okay I mean I sure there's some sort [TS]

00:11:02 ◼   ► of it yeah I'll have to see in a couple [TS]

00:11:06 ◼   ► of days [TS]

00:11:07 ◼   ► I get the audience retention graph I'll [TS]

00:11:09 ◼   ► be curious to see if that is wildly [TS]

00:11:11 ◼   ► different from other videos because it [TS]

00:11:13 ◼   ► actually I wouldn't be super surprised [TS]

00:11:15 ◼   ► if it is although the only thing I can [TS]

00:11:18 ◼   ► say there is how to put this I've had a [TS]

00:11:21 ◼   ► number of conversations that have [TS]

00:11:22 ◼   ► convinced me of the great importance of [TS]

00:11:24 ◼   ► the algorithm in terms of how many [TS]

00:11:27 ◼   ► subscribers see your thing like I think [TS]

00:11:29 ◼   ► you always know but I feel very [TS]

00:11:31 ◼   ► convinced about this uh and that i'm [TS]

00:11:35 ◼   ► gonna i'm going to be pretty confident [TS]

00:11:37 ◼   ► that the drop-off rate isn't really [TS]

00:11:39 ◼   ► dramatic because i think if it was it [TS]

00:11:42 ◼   ► wouldn't be getting pushed out to my [TS]

00:11:44 ◼   ► subscribers i think it would it would be [TS]

00:11:45 ◼   ► buried very quickly by the YouTube [TS]

00:11:47 ◼   ► algorithm if you're right clicking you [TS]

00:11:48 ◼   ► wouldn't go 1.2 million views if it was [TS]

00:11:51 ◼   ► about to drop off a cliff in two days [TS]

00:11:53 ◼   ► yeah right it's what you're saying that [TS]

00:11:55 ◼   ► yeah that that's what I'm thinking it [TS]

00:11:57 ◼   ► never would have gotten to this point [TS]

00:11:58 ◼   ► because of because of those some of [TS]

00:12:01 ◼   ► those conversations that I've had I was [TS]

00:12:02 ◼   ► actually thinking before I uploaded this [TS]

00:12:05 ◼   ► that this might this might be the video [TS]

00:12:08 ◼   ► that I upload and it just does terribly [TS]

00:12:10 ◼   ► like because the algorithm doesn't [TS]

00:12:12 ◼   ► recommend it so I was kind of prepared [TS]

00:12:15 ◼   ► to be sitting at like a hundred or two [TS]

00:12:19 ◼   ► hundred thousand views a month from now [TS]

00:12:21 ◼   ► right for a thick like if the algorithm [TS]

00:12:22 ◼   ► just says like oh people are hitting it [TS]

00:12:24 ◼   ► and abandoning it immediately because [TS]

00:12:25 ◼   ► too narrow focused so i will i will say [TS]

00:12:29 ◼   ► i am quite relieved that that is that [TS]

00:12:32 ◼   ► seems to not be the case i still wonder [TS]

00:12:33 ◼   ► if like you could be in a place where [TS]

00:12:35 ◼   ► you're tricking the algorithm nuh [TS]

00:12:36 ◼   ► because you have so many other funnels [TS]

00:12:39 ◼   ► that you push people to that the [TS]

00:12:42 ◼   ► algorithm thinks that it's a video [TS]

00:12:44 ◼   ► people were looking for so it pumps it [TS]

00:12:46 ◼   ► up anyway yeah it might be the case if [TS]

00:12:49 ◼   ► your youtube don't listen to this yeah [TS]

00:12:51 ◼   ► don't listen you to you don't you don't [TS]

00:12:53 ◼   ► need to adjust anything the system's [TS]

00:12:55 ◼   ► working just fine skip ahead just a [TS]

00:12:57 ◼   ► little bit skip ahead will complain [TS]

00:12:59 ◼   ► about some stuff later you can listen to [TS]

00:13:01 ◼   ► that but you know this part don't listen [TS]

00:13:03 ◼   ► to that just assume with like your [TS]

00:13:04 ◼   ► mailing list and like Twitter and the [TS]

00:13:07 ◼   ► reddit and then you know because you [TS]

00:13:09 ◼   ► your videos always end up climbing [TS]

00:13:10 ◼   ► reddit a bit I think because you have [TS]

00:13:13 ◼   ► such an active subreddit they seem to [TS]

00:13:15 ◼   ► bubble up to the front page quite a lot [TS]

00:13:17 ◼   ► right [TS]

00:13:19 ◼   ► yeah they do they tend to do well on [TS]

00:13:21 ◼   ► reddit uh and that I'm sure pushes a lot [TS]

00:13:24 ◼   ► of people into the video which I'm I [TS]

00:13:25 ◼   ► assume in flight sit in the alga the [TS]

00:13:27 ◼   ► room anyway yeah I just I don't know um [TS]

00:13:32 ◼   ► I feel like I used to be much more on [TS]

00:13:36 ◼   ► that side but again i'll just say like [TS]

00:13:40 ◼   ► if I think some I have been given the [TS]

00:13:43 ◼   ► impression that this has something has [TS]

00:13:45 ◼   ► changed in YouTube that the the external [TS]

00:13:49 ◼   ► factors are mattering less than they may [TS]

00:13:52 ◼   ► have in the past and it's much more a [TS]

00:13:55 ◼   ► game of seeing what the retention is [TS]

00:13:59 ◼   ► very quickly that there's like a system [TS]

00:14:02 ◼   ► that tries to predict in advance if this [TS]

00:14:05 ◼   ► video is going to be a good video very [TS]

00:14:07 ◼   ► quickly based on the initial responses [TS]

00:14:10 ◼   ► with the retention though I do wonder if [TS]

00:14:12 ◼   ► that like again with the nature of the [TS]

00:14:14 ◼   ► way that you make videos which is [TS]

00:14:15 ◼   ► different to most people that because [TS]

00:14:18 ◼   ► you make so few if people enjoy your [TS]

00:14:21 ◼   ► content don't just watch it because if [TS]

00:14:24 ◼   ► something likes lesson let's imagine you [TS]

00:14:26 ◼   ► have 250,000 people right LAN are really [TS]

00:14:31 ◼   ► big fans and we'll just watch the videos [TS]

00:14:33 ◼   ► because you made them mm-hmm and because [TS]

00:14:35 ◼   ► there's so few of them that like they [TS]

00:14:37 ◼   ► may as well watch it all because that's [TS]

00:14:39 ◼   ► what they're gonna get for a couple of [TS]

00:14:40 ◼   ► months right like you assume that there [TS]

00:14:41 ◼   ► is a portion of the ordinance that know [TS]

00:14:42 ◼   ► this about you mmm that maybe again [TS]

00:14:46 ◼   ► that's also tricking the algorithm [TS]

00:14:47 ◼   ► because that you're at your initial [TS]

00:14:49 ◼   ► retention figures are good because those [TS]

00:14:51 ◼   ► people were just watching it anyway [TS]

00:14:53 ◼   ► because I've always thinking to be [TS]

00:14:54 ◼   ► waiting for four months it may as well [TS]

00:14:55 ◼   ► ms will finish these next four minutes [TS]

00:14:58 ◼   ► you know because of all eyes are they [TS]

00:15:00 ◼   ► gonna do yeah I guess what you're saying [TS]

00:15:03 ◼   ► here is I've trained my audience not to [TS]

00:15:04 ◼   ► be picky I think there's got to be a [TS]

00:15:07 ◼   ► percentage of people that are that way [TS]

00:15:09 ◼   ► right then we'll just watch it because [TS]

00:15:11 ◼   ► it's always going to be an element of [TS]

00:15:13 ◼   ► entertainment whether they care about [TS]

00:15:16 ◼   ► the thing that it's about or not like I [TS]

00:15:19 ◼   ► feel like I am in that place with your [TS]

00:15:20 ◼   ► videos I find them entertaining that [TS]

00:15:22 ◼   ► I'll watch them I don't care what [TS]

00:15:23 ◼   ► they're about it's like no I see this [TS]

00:15:25 ◼   ► one to be like ah social security I mean [TS]

00:15:28 ◼   ► I don't really care about that oh I'll [TS]

00:15:30 ◼   ► wait for the next one [TS]

00:15:32 ◼   ► you know my beard will go a little bit [TS]

00:15:33 ◼   ► grayer and and then I'll get the next [TS]

00:15:35 ◼   ► one do you know what I mean like I just [TS]

00:15:37 ◼   ► see it it's like well this I see it as [TS]

00:15:38 ◼   ► entertainment I'm not like waiting for C [TS]

00:15:40 ◼   ► to be great to teach me something I need [TS]

00:15:42 ◼   ► yeah yeah I view the videos very much in [TS]

00:15:45 ◼   ► that category as well it's interesting [TS]

00:15:47 ◼   ► you say that though because that does [TS]

00:15:48 ◼   ► relate to perhaps my the favorite kind [TS]

00:15:52 ◼   ► of comment that I get is when when I do [TS]

00:15:55 ◼   ► see people leave a comment saying that [TS]

00:15:57 ◼   ► they watched a video about a topic on [TS]

00:16:00 ◼   ► which they thought that they had [TS]

00:16:01 ◼   ► absolutely no interest at all and and [TS]

00:16:03 ◼   ► still found it interesting I think I [TS]

00:16:05 ◼   ► feel that way about most videos like a [TS]

00:16:07 ◼   ► lot of the stuff that you make is just [TS]

00:16:09 ◼   ► not a thing that I am interested in [TS]

00:16:10 ◼   ► right because I think a lot of our base [TS]

00:16:12 ◼   ► interests are very different like I've [TS]

00:16:15 ◼   ► watched your star trek video and I found [TS]

00:16:17 ◼   ► it very interesting and I I've seen like [TS]

00:16:19 ◼   ► one star trek movie and maybe two [TS]

00:16:20 ◼   ► episodes of the TV show I'm not [TS]

00:16:22 ◼   ► interested in Star Trek you know the [TS]

00:16:24 ◼   ► lord of rings videos I don't care about [TS]

00:16:26 ◼   ► little rings but watch the videos yeah [TS]

00:16:28 ◼   ► maybe maybe you have a point there and [TS]

00:16:30 ◼   ► then maybe that is that is related to [TS]

00:16:32 ◼   ► the kind of comment that I find most [TS]

00:16:34 ◼   ► satisfying in terms of feedback and [TS]

00:16:36 ◼   ► people like yeah this thing sounded [TS]

00:16:38 ◼   ► really boring but it turns out that like [TS]

00:16:40 ◼   ► you've you've made it interesting to to [TS]

00:16:43 ◼   ► hear about a Social Security number yet [TS]

00:16:45 ◼   ► ID number in a country in which I don't [TS]

00:16:47 ◼   ► reside well I means that that is what [TS]

00:16:49 ◼   ► you do though right like it's why it [TS]

00:16:52 ◼   ► takes so long to make the videos because [TS]

00:16:54 ◼   ► you have to make them interesting you [TS]

00:16:57 ◼   ► could make way more if you were just [TS]

00:16:59 ◼   ► like not worrying about the [TS]

00:17:00 ◼   ► entertainment aspect of it you know but [TS]

00:17:02 ◼   ► I think you do a really good job your [TS]

00:17:04 ◼   ► talent is in that you're able to make [TS]

00:17:06 ◼   ► these things interesting whether [TS]

00:17:08 ◼   ► someone's interested in or not but [TS]

00:17:09 ◼   ► that's why they also take two months to [TS]

00:17:11 ◼   ► make each one of them so here's that's [TS]

00:17:13 ◼   ► my specialty boring topics making boring [TS]

00:17:16 ◼   ► topics fun this is the next tagline I'm [TS]

00:17:19 ◼   ► just trying to rebrand you okay like I'm [TS]

00:17:21 ◼   ► getting really good at the the new [TS]

00:17:23 ◼   ► taglines for your channel she's like [TS]

00:17:25 ◼   ► really boring stuff that's kind of fun [TS]

00:17:27 ◼   ► it's kind of fun gutsy to be right back [TS]

00:17:30 ◼   ► seat to be cracked perfect this video [TS]

00:17:34 ◼   ► has been brought to you by hover when [TS]

00:17:37 ◼   ► you have a great idea for your side [TS]

00:17:39 ◼   ► project you need to give it a great [TS]

00:17:41 ◼   ► domain name and finding that perfect [TS]

00:17:43 ◼   ► domain name is ridiculously easy way [TS]

00:17:46 ◼   ► hover hover has over 400 domain [TS]

00:17:48 ◼   ► extensions to end your domain with all [TS]

00:17:51 ◼   ► the classics that you're used to the [TS]

00:17:53 ◼   ► dot-coms the dot Nets plus all the fun [TS]

00:17:56 ◼   ► crazy jokey domains once you pick what [TS]

00:17:58 ◼   ► you need you can use it to get an on [TS]

00:18:00 ◼   ► brand or professional email address so [TS]

00:18:03 ◼   ► that you're not contacting people with [TS]

00:18:05 ◼   ► your at hotmail email address that [TS]

00:18:08 ◼   ► doesn't look very good does it know you [TS]

00:18:10 ◼   ► have a domain name you want to be able [TS]

00:18:12 ◼   ► to send email from that domain hover [TS]

00:18:15 ◼   ► lets you do this and it will work with [TS]

00:18:17 ◼   ► whatever email program you're already [TS]

00:18:19 ◼   ► using and if you need any help at all [TS]

00:18:22 ◼   ► hovers awesome support team is there to [TS]

00:18:24 ◼   ► give you a hand give them a call an [TS]

00:18:27 ◼   ► actual person will pick up the phone and [TS]

00:18:29 ◼   ► answer whatever questions you have no [TS]

00:18:32 ◼   ► annoying phone trees or being [TS]

00:18:34 ◼   ► transferred from one department to [TS]

00:18:35 ◼   ► another so whatever the idea is that you [TS]

00:18:38 ◼   ► have in your head for your side projects [TS]

00:18:40 ◼   ► go to hover com / cortex to grab the [TS]

00:18:45 ◼   ► perfect domain name for it and when you [TS]

00:18:47 ◼   ► go to hover com / cortex you'll find out [TS]

00:18:50 ◼   ► more and get ten percent off your first [TS]

00:18:54 ◼   ► purchase once again that's hover com / [TS]

00:18:57 ◼   ► cortex to get ten percent off your first [TS]

00:19:00 ◼   ► purchase thank you so much to hover for [TS]

00:19:02 ◼   ► their support of this show and relay FM [TS]

00:19:05 ◼   ► we were talking last time about my [TS]

00:19:08 ◼   ► feeling of whether mice which video was [TS]

00:19:10 ◼   ► good enough right mm-hmm like we're [TS]

00:19:12 ◼   ► sitting on it honing it hone in it I've [TS]

00:19:15 ◼   ► got to put it out there and you said [TS]

00:19:18 ◼   ► that you sometimes feel like that I [TS]

00:19:19 ◼   ► imagine this from them that surely was [TS]

00:19:22 ◼   ► some extra pressure on you oh my god [TS]

00:19:24 ◼   ► Michael when when you were talking about [TS]

00:19:26 ◼   ► that I just I was like not really decide [TS]

00:19:28 ◼   ► because because I thought I just kept [TS]

00:19:34 ◼   ► thinking like we're gonna have this [TS]

00:19:35 ◼   ► conversation again you know whenever [TS]

00:19:37 ◼   ► this this video goes up yes I think that [TS]

00:19:42 ◼   ► there's a few things going on here but [TS]

00:19:43 ◼   ► this this is a video that it's [TS]

00:19:50 ◼   ► it's fine like we were talking about [TS]

00:19:53 ◼   ► last time in the parade of failures [TS]

00:19:54 ◼   ► episode how you can see like flaws and [TS]

00:19:56 ◼   ► your own stuff yeah and this is a video [TS]

00:20:00 ◼   ► in which I can just see a thousand [TS]

00:20:03 ◼   ► things that I would that I would want to [TS]

00:20:05 ◼   ► change I kids it's it's a funny thing [TS]

00:20:08 ◼   ► but like even the fact that the video is [TS]

00:20:09 ◼   ► I think the the running time is [TS]

00:20:11 ◼   ► something like seven minutes of me [TS]

00:20:13 ◼   ► talking about stuff and that's an [TS]

00:20:15 ◼   ► indication to me of like his videos too [TS]

00:20:17 ◼   ► long right if I had another few weeks to [TS]

00:20:20 ◼   ► work on it I could get this down to five [TS]

00:20:22 ◼   ► minutes like this this to me feels like [TS]

00:20:25 ◼   ► it should be a five minute video that is [TS]

00:20:27 ◼   ► quite a long video Yeah right like if a [TS]

00:20:30 ◼   ► video goes over five minutes it tends to [TS]

00:20:32 ◼   ► be a bigger topic than this yeah and [TS]

00:20:36 ◼   ► this this is exactly the thing it's like [TS]

00:20:38 ◼   ► you know it is that old joke of like it [TS]

00:20:40 ◼   ► takes it takes longer to write a shorter [TS]

00:20:41 ◼   ► letter like this is exactly the thing it [TS]

00:20:43 ◼   ► takes longer to make a shorter video and [TS]

00:20:45 ◼   ► it's it's this one and it was also the [TS]

00:20:48 ◼   ► death and dynasties video is the same [TS]

00:20:50 ◼   ► thing of like they're both around seven [TS]

00:20:52 ◼   ► minutes which to me feels like a it's [TS]

00:20:56 ◼   ► good enough like you were talking with [TS]

00:20:58 ◼   ► your switch video last time like it's [TS]

00:21:00 ◼   ► good enough and it starts to get into [TS]

00:21:02 ◼   ► the questions of how long do you want to [TS]

00:21:05 ◼   ► spend on this before actually getting it [TS]

00:21:07 ◼   ► uploaded and the death and dynasties one [TS]

00:21:10 ◼   ► was an example of I wanted that one to [TS]

00:21:12 ◼   ► go up relatively quickly after the rules [TS]

00:21:13 ◼   ► for rulers because I felt like it was an [TS]

00:21:15 ◼   ► important little follow-up and it had to [TS]

00:21:17 ◼   ► be timed in a very particular way for [TS]

00:21:19 ◼   ► the election no even no further comment [TS]

00:21:21 ◼   ► on that interpret that however however [TS]

00:21:24 ◼   ► you wish that I chose to upload that the [TS]

00:21:26 ◼   ► day before rather than the day after the [TS]

00:21:28 ◼   ► election but anyway moving right along [TS]

00:21:30 ◼   ► and then this one is it was a similar [TS]

00:21:32 ◼   ► thing of just simply the sheer amount of [TS]

00:21:36 ◼   ► time it has been since I uploaded [TS]

00:21:38 ◼   ► something before right and combine that [TS]

00:21:42 ◼   ► with what i'm thinking is going to be a [TS]

00:21:44 ◼   ► relatively narrow interest topic it's [TS]

00:21:47 ◼   ► like you have spent many weeks on this [TS]

00:21:51 ◼   ► already is it really worth it to maybe [TS]

00:21:55 ◼   ► spend two or three more weeks trying to [TS]

00:21:59 ◼   ► shave down two minutes off of this video [TS]

00:22:04 ◼   ► but not you know you would you knew you [TS]

00:22:06 ◼   ► were not making a magnum opus exactly [TS]

00:22:09 ◼   ► yeah but this wasn't like a human's did [TS]

00:22:11 ◼   ► not apply right like this this video [TS]

00:22:13 ◼   ► wasn't you know intended to be a big [TS]

00:22:15 ◼   ► deal right so that's why when you were [TS]

00:22:18 ◼   ► having that a conversation about your [TS]

00:22:20 ◼   ► switch video like this is all that was [TS]

00:22:21 ◼   ► running through my head was like I am in [TS]

00:22:23 ◼   ► the middle of this exact calculation [TS]

00:22:25 ◼   ► right now of what point do you stop [TS]

00:22:28 ◼   ► working on a thing and publish it and [TS]

00:22:31 ◼   ► there's an additional difficulty here [TS]

00:22:35 ◼   ► which is to talk talking behind the [TS]

00:22:36 ◼   ► scenes of how this video got produced is [TS]

00:22:39 ◼   ► that it's actually the script that ended [TS]

00:22:43 ◼   ► up being the thing that I'm talking [TS]

00:22:44 ◼   ► about was actually only made in the [TS]

00:22:48 ◼   ► second half of the writing phase so the [TS]

00:22:51 ◼   ► thing that I started in Amsterdam was a [TS]

00:22:53 ◼   ► video that was very narrowly focused on [TS]

00:22:56 ◼   ► just the number and a lot to do with the [TS]

00:22:59 ◼   ► digits and like the patterns of the [TS]

00:23:01 ◼   ► digits and and what do all of these [TS]

00:23:02 ◼   ► things mean but three weeks into working [TS]

00:23:06 ◼   ► on that I realize like this this does [TS]

00:23:09 ◼   ► not work as a video but I've kept [TS]

00:23:11 ◼   ► pulling in all of these other things [TS]

00:23:12 ◼   ► that were related to it and so this is [TS]

00:23:15 ◼   ► also a case of where I feel like I ended [TS]

00:23:16 ◼   ► up with a kind of Frankenstein's monster [TS]

00:23:19 ◼   ► video about is it about the card or is [TS]

00:23:23 ◼   ► it about the number like I feel like [TS]

00:23:25 ◼   ► that's a lot less smooth then it could [TS]

00:23:27 ◼   ► have otherwise been because the original [TS]

00:23:29 ◼   ► video had nothing to do with the card it [TS]

00:23:31 ◼   ► was entirely the number but then I kept [TS]

00:23:34 ◼   ► accreting all of these things that I [TS]

00:23:36 ◼   ► thought were interesting around the card [TS]

00:23:38 ◼   ► or around the system and ended up kept [TS]

00:23:40 ◼   ► shrinking and shrinking and shrinking [TS]

00:23:42 ◼   ► and cutting down to essentially nothing [TS]

00:23:44 ◼   ► what I had spent the first several weeks [TS]

00:23:47 ◼   ► on so it's it's it was an interesting [TS]

00:23:49 ◼   ► process and I'm relieved that it's over [TS]

00:23:52 ◼   ► look very relieved it's over so when you [TS]

00:23:55 ◼   ► were doing these on your own I assume [TS]

00:23:58 ◼   ► that it was easier to keep working and [TS]

00:24:06 ◼   ► working and refining and refining and [TS]

00:24:08 ◼   ► improving because all you were doing [TS]

00:24:10 ◼   ► which is making more work for yourself [TS]

00:24:12 ◼   ► is my assumption would be that when [TS]

00:24:16 ◼   ► you're working with somebody else [TS]

00:24:18 ◼   ► you may not continue to give them all [TS]

00:24:21 ◼   ► the tiny tiny my new changes because you [TS]

00:24:25 ◼   ► have to keep asking somebody to do it [TS]

00:24:26 ◼   ► right do you see while going with that I [TS]

00:24:29 ◼   ► know where you're going with this but [TS]

00:24:31 ◼   ► the the thing that I have been doing so [TS]

00:24:34 ◼   ► far with the animator and there's [TS]

00:24:36 ◼   ► there's another video which i started in [TS]

00:24:39 ◼   ► November which hopefully will be up in a [TS]

00:24:41 ◼   ► month or two which has been going [TS]

00:24:43 ◼   ► through the same process is basically [TS]

00:24:49 ◼   ► the animations don't happen until the [TS]

00:24:51 ◼   ► last possible second so any real [TS]

00:24:55 ◼   ► animation does not occur until I have [TS]

00:24:58 ◼   ► recorded the audio that makes a little [TS]

00:25:00 ◼   ► sense all right but there's a lot that [TS]

00:25:02 ◼   ► can be done ahead of time illustration [TS]

00:25:05 ◼   ► Robin an animation right I assume yeah [TS]

00:25:08 ◼   ► so there's a lot of storyboarding that [TS]

00:25:10 ◼   ► can be done and in particular there's a [TS]

00:25:12 ◼   ► lot of asset creation that can be done [TS]

00:25:16 ◼   ► so what I'm trying to do is is let the [TS]

00:25:20 ◼   ► animator know like we're going to need [TS]

00:25:22 ◼   ► teachers we're going to need [TS]

00:25:23 ◼   ► firefighters we're going to need an [TS]

00:25:25 ◼   ► Amish guy all right we're gonna need [TS]

00:25:26 ◼   ► these things we're going to need these [TS]

00:25:27 ◼   ► things and if we only end up using half [TS]

00:25:31 ◼   ► of the assets that are created that's [TS]

00:25:33 ◼   ► not there's not a terrible loss and it [TS]

00:25:36 ◼   ► means that if we have more than is [TS]

00:25:38 ◼   ► necessary like it helps in the animation [TS]

00:25:39 ◼   ► phase later so I'd have to look at the [TS]

00:25:42 ◼   ► actual calendar but I think this was [TS]

00:25:45 ◼   ► maybe ten calendar days of real like I [TS]

00:25:48 ◼   ► have recorded the audio go like we're [TS]

00:25:50 ◼   ► going to animate it now um it's of some [TS]

00:25:53 ◼   ► somewhere around there but nonetheless [TS]

00:25:56 ◼   ► the animators been working on assets [TS]

00:26:00 ◼   ► since almost the very beginning when I [TS]

00:26:03 ◼   ► started writing a thing I like I'm [TS]

00:26:04 ◼   ► pretty sure we're gonna do with social [TS]

00:26:05 ◼   ► security video just start drawing social [TS]

00:26:08 ◼   ► security cards and we'll figure it out [TS]

00:26:09 ◼   ► later did you feel like an extra [TS]

00:26:12 ◼   ► pressure I don't know what the audience [TS]

00:26:14 ◼   ► or to the business like who's has been [TS]

00:26:17 ◼   ► such a big break was there like [TS]

00:26:18 ◼   ► additional pressure than just the usual [TS]

00:26:21 ◼   ► pressures I was trying to tell myself [TS]

00:26:27 ◼   ► that there wasn't but obviously I think [TS]

00:26:31 ◼   ► there is [TS]

00:26:32 ◼   ► I think there really is a feeling of [TS]

00:26:33 ◼   ► like I can see it in the feedback that [TS]

00:26:36 ◼   ► if I go dark for a while people start [TS]

00:26:39 ◼   ► assuming that I'm working on something [TS]

00:26:40 ◼   ► really big that makes sense it does make [TS]

00:26:44 ◼   ► sense from an audience member [TS]

00:26:45 ◼   ► perspective and occasionally that has [TS]

00:26:48 ◼   ► happened there's been a bigger video [TS]

00:26:50 ◼   ► after a bigger break and so I do know [TS]

00:26:52 ◼   ► that they're there is some kind of [TS]

00:26:54 ◼   ► audience inbuilt expectation for that [TS]

00:26:57 ◼   ► and yet it does make it harder but I did [TS]

00:27:03 ◼   ► very much try to ignore that and I was [TS]

00:27:07 ◼   ► expecting that this video would go very [TS]

00:27:09 ◼   ► much counter to the pattern like I was [TS]

00:27:11 ◼   ► not expecting this video to do super [TS]

00:27:13 ◼   ► well and so I'm like I'm prepared to go [TS]

00:27:17 ◼   ► against that pattern to not feel like I [TS]

00:27:19 ◼   ► have to have a big long amazing video [TS]

00:27:23 ◼   ► that appeals to the entire audience like [TS]

00:27:26 ◼   ► I'm willing to do something that that [TS]

00:27:28 ◼   ► I'm risking being much smaller and doing [TS]

00:27:30 ◼   ► much less well than on average so I'm [TS]

00:27:34 ◼   ► people to risk going against the normal [TS]

00:27:37 ◼   ► pattern but yeah without a doubt I think [TS]

00:27:39 ◼   ► when it gets to be a longer time between [TS]

00:27:41 ◼   ► videos there there is more expectation [TS]

00:27:45 ◼   ► and pressure that the next video is [TS]

00:27:47 ◼   ► going to be larger but it's like I can't [TS]

00:27:50 ◼   ► change the fact that that's not always [TS]

00:27:51 ◼   ► going to work so I try to ignore that [TS]

00:27:54 ◼   ► but in my hearts of hearts like I wish I [TS]

00:27:56 ◼   ► had some three hour long video that I [TS]

00:27:59 ◼   ► had released right of life look at this [TS]

00:28:00 ◼   ► thing it's amazing right that but that's [TS]

00:28:02 ◼   ► that's just not the way it's going to [TS]

00:28:03 ◼   ► work out all the time why make that risk [TS]

00:28:06 ◼   ► like why you know you say like you're [TS]

00:28:08 ◼   ► okay with making the risk of choosing to [TS]

00:28:11 ◼   ► do a video that might not have the [TS]

00:28:13 ◼   ► broadest appeal but like why would you [TS]

00:28:17 ◼   ► make that risk why not I mean you know [TS]

00:28:20 ◼   ► as easy as it would be why not do [TS]

00:28:22 ◼   ► something I'll make a choice to do [TS]

00:28:24 ◼   ► something that has already repeal like [TS]

00:28:25 ◼   ► why would you settle on that and be like [TS]

00:28:27 ◼   ► okay I'm fine didn't make this risk I [TS]

00:28:28 ◼   ► think there's a part of me which is very [TS]

00:28:33 ◼   ► happy to go against expectations as well [TS]

00:28:35 ◼   ► like this then there's a there's a part [TS]

00:28:39 ◼   ► of me which is which sees a real upside [TS]

00:28:42 ◼   ► in actually potentially releasing a [TS]

00:28:45 ◼   ► thing [TS]

00:28:46 ◼   ► that doesn't match expectations after a [TS]

00:28:48 ◼   ► real big break because then it's like [TS]

00:28:50 ◼   ► precedent-setting right like hey cgpgrey [TS]

00:28:53 ◼   ► might disappear for a couple months and [TS]

00:28:54 ◼   ► you're gonna get a video on a detail of [TS]

00:28:58 ◼   ► a bureaucratic system that you're not [TS]

00:28:59 ◼   ► involved in like that like don't don't [TS]

00:29:02 ◼   ► it feels like it's helping out future me [TS]

00:29:05 ◼   ► by not setting expectations yeah this is [TS]

00:29:08 ◼   ► this is a big thing for you this is what [TS]

00:29:10 ◼   ► this is the thing you do this I know [TS]

00:29:12 ◼   ► this of you like this this idea of like [TS]

00:29:15 ◼   ► trying to set the expectation that there [TS]

00:29:20 ◼   ► is no expectations that are set mm-hmm [TS]

00:29:22 ◼   ► like that is the X the expectation you [TS]

00:29:24 ◼   ► want to say is that there isn't any [TS]

00:29:26 ◼   ► exactly perfect that is that is nailed [TS]

00:29:31 ◼   ► it that's like it's like the only rule [TS]

00:29:33 ◼   ► is there's no rules yeah exactly exactly [TS]

00:29:36 ◼   ► I mean I think again we touch on this [TS]

00:29:40 ◼   ► last time but it's the same thing with [TS]

00:29:41 ◼   ► like expectations about what the topics [TS]

00:29:43 ◼   ► my video is cover and I always feel like [TS]

00:29:45 ◼   ► my videos cover things that interest me [TS]

00:29:47 ◼   ► like I'm making videos that interest me [TS]

00:29:49 ◼   ► that's all it is if you're seeing a [TS]

00:29:51 ◼   ► pattern that's in your mind that's on [TS]

00:29:53 ◼   ► you right that's not on me so yeah I [TS]

00:29:56 ◼   ► think I think you're right there Mike [TS]

00:29:57 ◼   ► that there is definitely a I don't mind [TS]

00:30:01 ◼   ► trying to nail home that there's no [TS]

00:30:03 ◼   ► expectation with regards to schedule or [TS]

00:30:06 ◼   ► topic or or video quality or or whatever [TS]

00:30:09 ◼   ► right just like they're just gonna be [TS]

00:30:11 ◼   ► things sometimes and sometimes there's [TS]

00:30:13 ◼   ► not so another new tagline for the [TS]

00:30:15 ◼   ► channel we don't need more tag lines [TS]

00:30:18 ◼   ► it's like a paragraph of text on the [TS]

00:30:21 ◼   ► banner of the image yeah starts out with [TS]

00:30:23 ◼   ► okay listen I need set some ground rules [TS]

00:30:26 ◼   ► here you should know what you're getting [TS]

00:30:28 ◼   ► into finishes just bail me bro today's [TS]

00:30:32 ◼   ► episode of cortex is brought to you by [TS]

00:30:34 ◼   ► Casper the company focused on sleep that [TS]

00:30:36 ◼   ► has gone ahead and created the perfect [TS]

00:30:37 ◼   ► mattress it will sell it directly to you [TS]

00:30:40 ◼   ► and eliminate those Commission driven [TS]

00:30:42 ◼   ► inflated prices Casper's in-house team [TS]

00:30:45 ◼   ► of engineers spent thousands of hours [TS]

00:30:46 ◼   ► developing their mattress he has a sleek [TS]

00:30:48 ◼   ► design as delivered and it's impossibly [TS]

00:30:50 ◼   ► small box so you can very easily get it [TS]

00:30:52 ◼   ► up the stairs caspar now offers an [TS]

00:30:54 ◼   ► adaptive pillow and soft breathable [TS]

00:30:56 ◼   ► sheets as well their mattress have made [TS]

00:30:58 ◼   ► a supportive memory for [TS]

00:30:59 ◼   ► it has just the right thing and just the [TS]

00:31:01 ◼   ► right bounds and is breathable design [TS]

00:31:03 ◼   ► helps to regulate your temperature for [TS]

00:31:04 ◼   ► out the night it is obsessively [TS]

00:31:06 ◼   ► engineered at a shockingly fair price [TS]

00:31:09 ◼   ► because Casper have been able to go [TS]

00:31:11 ◼   ► ahead and eliminate those showrooms [TS]

00:31:14 ◼   ► they're able to pass those savings [TS]

00:31:15 ◼   ► directly on to you all of Casper's [TS]

00:31:18 ◼   ► mattresses are quality and they are [TS]

00:31:21 ◼   ► designed and developed in America buying [TS]

00:31:23 ◼   ► a Casper mattress online is completely [TS]

00:31:25 ◼   ► risk-free yes it is risk-free because [TS]

00:31:28 ◼   ► they offer a free delivery and free [TS]

00:31:29 ◼   ► return to the US Canada and now the UK [TS]

00:31:32 ◼   ► as well with a 100 night home trial if [TS]

00:31:35 ◼   ► you don't love it they'll pick it up and [TS]

00:31:37 ◼   ► refund you everything you should be able [TS]

00:31:39 ◼   ► to sleep on that mattress know that it's [TS]

00:31:41 ◼   ► right for you feel comfortable in it [TS]

00:31:43 ◼   ► make sure that you have your best dreams [TS]

00:31:44 ◼   ► in it before you go ahead and say yeah [TS]

00:31:47 ◼   ► i'm going to sleep on this for the next [TS]

00:31:48 ◼   ► third of my life so you get that 109 [TS]

00:31:50 ◼   ► home trial so you can truly give it a go [TS]

00:31:52 ◼   ► you can get fifty dollars towards any [TS]

00:31:54 ◼   ► mattress purchase by visiting casper [TS]

00:31:56 ◼   ► calm / cortex and using the code cortex [TS]

00:31:59 ◼   ► terms and conditions apply thank you so [TS]

00:32:01 ◼   ► much to casper for their continued [TS]

00:32:02 ◼   ► support of this show is the thing i want [TS]

00:32:05 ◼   ► to talk to you about yeah we have spoken [TS]

00:32:08 ◼   ► at length about one of our favorite I RS [TS]

00:32:10 ◼   ► applications which is called workflow [TS]

00:32:12 ◼   ► and workflow hmm enables you to if you [TS]

00:32:18 ◼   ► have an iOS device to create little [TS]

00:32:20 ◼   ► actions they chained together our [TS]

00:32:21 ◼   ► applications they talk to ap is it's a [TS]

00:32:25 ◼   ► way for you to kind of automate some [TS]

00:32:26 ◼   ► stuff on your deal is it listen to you [TS]

00:32:28 ◼   ► listen to your boring explanation there [TS]

00:32:30 ◼   ► Mike do you know what workflow allows [TS]

00:32:31 ◼   ► you to do what does it do it allows you [TS]

00:32:33 ◼   ► to use your iPad like a professional [TS]

00:32:36 ◼   ► device yes it is the key tool that [TS]

00:32:40 ◼   ► allows you to use your iPad like a [TS]

00:32:43 ◼   ► professional would that's what workflow [TS]

00:32:46 ◼   ► is and vital irreplaceable tool we're in [TS]

00:32:50 ◼   ► a situation right now where even the [TS]

00:32:52 ◼   ► best thing all the worst thing has [TS]

00:32:53 ◼   ► happened and there is literally no way [TS]

00:32:55 ◼   ► to know in which direction this is going [TS]

00:32:57 ◼   ► to go because Apple has bought the [TS]

00:32:59 ◼   ► company that makes it hmm [TS]

00:33:04 ◼   ► so we are sitting right now a crossroads [TS]

00:33:07 ◼   ► in which either apple takes this [TS]

00:33:12 ◼   ► application then this team to build [TS]

00:33:14 ◼   ► something like workflow native to the [TS]

00:33:17 ◼   ► platform like its it has it hooks deep [TS]

00:33:19 ◼   ► within the heart of iOS maybe Mac OS or [TS]

00:33:23 ◼   ► they just really like this team and [TS]

00:33:26 ◼   ► they're just going to go work on [TS]

00:33:27 ◼   ► something else and workflow which is [TS]

00:33:28 ◼   ► currently available and now free so you [TS]

00:33:30 ◼   ► should try it if you've never played a [TS]

00:33:32 ◼   ► bit before that we'll just kind of [TS]

00:33:35 ◼   ► wither on the vine well I think we can [TS]

00:33:37 ◼   ► take heart in the great history of [TS]

00:33:42 ◼   ► software acquisitions in the modern [TS]

00:33:44 ◼   ► world I think we can all agree that when [TS]

00:33:47 ◼   ► a big company acquires a small company [TS]

00:33:49 ◼   ► it has always been for the best for the [TS]

00:33:52 ◼   ► best it's like you know they're usually [TS]

00:33:57 ◼   ► sunset it and sunsets are nice you know [TS]

00:33:59 ◼   ► yeah dude you can enjoy a sunset yeah [TS]

00:34:02 ◼   ► yeah say what what would you say eighty [TS]

00:34:05 ◼   ► percent of acquisitions the result is [TS]

00:34:07 ◼   ► the product acquired lingers for a while [TS]

00:34:11 ◼   ► with software updates in doubt and then [TS]

00:34:15 ◼   ► eventually just dies and the team who [TS]

00:34:18 ◼   ► creates it is absorbed within the larger [TS]

00:34:21 ◼   ► monstrosity and then to those people [TS]

00:34:23 ◼   ► wait until their contracts up and their [TS]

00:34:26 ◼   ► shares vest and then they leave the big [TS]

00:34:28 ◼   ► company and saw their own thing with the [TS]

00:34:29 ◼   ► money that they made reckons to be how [TS]

00:34:31 ◼   ► it goes yeah that seems like eighty [TS]

00:34:33 ◼   ► percent of acquisitions yeah so I've [TS]

00:34:40 ◼   ► been going through the grieving process [TS]

00:34:41 ◼   ► about this honestly it's been a really [TS]

00:34:46 ◼   ► weird week or two for me because i have [TS]

00:34:50 ◼   ► like I've gone through sadness and anger [TS]

00:34:52 ◼   ► and bargaining I've been going through [TS]

00:34:54 ◼   ► all of this because I really like to [TS]

00:35:00 ◼   ► work on iOS right it's a big thing for [TS]

00:35:03 ◼   ► me and and you nailed it in saying that [TS]

00:35:05 ◼   ► like if you want to work on iOS you kind [TS]

00:35:07 ◼   ► of have to have this application because [TS]

00:35:09 ◼   ► there's some stuff that you just can't [TS]

00:35:10 ◼   ► do otherwise yeah there were there were [TS]

00:35:13 ◼   ► two changes that made working on an iPad [TS]

00:35:18 ◼   ► a a real laptop replacement for a lot of [TS]

00:35:22 ◼   ► people and they were split-screen [TS]

00:35:25 ◼   ► multitasking and the existence of the [TS]

00:35:27 ◼   ► workflow app I think those two things [TS]

00:35:30 ◼   ► together are the key that changed the [TS]

00:35:36 ◼   ► way I OS and the way iPads work for a [TS]

00:35:39 ◼   ► lot of people they've made it possible [TS]

00:35:41 ◼   ► to replace a laptop or replace a [TS]

00:35:44 ◼   ► computer for a large portion of your [TS]

00:35:46 ◼   ► work and there isn't anything that [TS]

00:35:49 ◼   ► replaces workflow though there isn't [TS]

00:35:52 ◼   ► another application I mean if it went [TS]

00:35:54 ◼   ► away the way that you would replace it [TS]

00:35:55 ◼   ► is by doing things slower and or in a [TS]

00:36:00 ◼   ► more conversant a right using two or [TS]

00:36:03 ◼   ► three applications in strange ways to [TS]

00:36:05 ◼   ► try and replace one mmm and it's a [TS]

00:36:10 ◼   ► concern for me and this is just [TS]

00:36:12 ◼   ► something that's been on my mind a lot [TS]

00:36:14 ◼   ► recently about not being in control of [TS]

00:36:18 ◼   ► things that you rely on I mean there's a [TS]

00:36:22 ◼   ► huge one for you which is YouTube right [TS]

00:36:24 ◼   ► you know we spoke about is so many times [TS]

00:36:26 ◼   ► I mean and there's been all these [TS]

00:36:27 ◼   ► stories recently of big companies [TS]

00:36:29 ◼   ► pulling out of YouTube ad buys and stuff [TS]

00:36:32 ◼   ► like that mmm and it's like well that's [TS]

00:36:34 ◼   ► that's a huge thing right like you have [TS]

00:36:36 ◼   ► absolutely no control over that part of [TS]

00:36:38 ◼   ► your business and then it just comes [TS]

00:36:41 ◼   ► down all the way to these little tools [TS]

00:36:43 ◼   ► that enable us to format markdown in [TS]

00:36:46 ◼   ► such a way that it can be easily emailed [TS]

00:36:48 ◼   ► mmm these are things that we rely on [TS]

00:36:51 ◼   ► that we can't control I mean we were [TS]

00:36:53 ◼   ► talking about Trella you know Trello has [TS]

00:36:56 ◼   ► been bought recently I mean Trello is an [TS]

00:36:58 ◼   ► app that we both use a lot for specific [TS]

00:37:00 ◼   ► things but that might go away and I'm [TS]

00:37:03 ◼   ► kind of in this like am I am I going off [TS]

00:37:05 ◼   ► the grid here is that what I'm doing [TS]

00:37:06 ◼   ► like you I need to live off my own labs [TS]

00:37:09 ◼   ► like where are we going with this yeah I [TS]

00:37:12 ◼   ► mean this is like this is always the [TS]

00:37:15 ◼   ► problem right that you rely on things [TS]

00:37:19 ◼   ► and they become vital and then you [TS]

00:37:21 ◼   ► realize that you are open to a certain [TS]

00:37:23 ◼   ► kind of vulnerability right and and this [TS]

00:37:25 ◼   ► is this is actually just we were talking [TS]

00:37:27 ◼   ► about with facebook earlier right like [TS]

00:37:30 ◼   ► you you [TS]

00:37:31 ◼   ► a lot of success on Facebook but then [TS]

00:37:32 ◼   ► suddenly you're actually quite [TS]

00:37:33 ◼   ► vulnerable to Facebook and and the way [TS]

00:37:36 ◼   ► things happen and it can be the same way [TS]

00:37:38 ◼   ► with tools like and what tools do you [TS]

00:37:42 ◼   ► invest your time and energy and effort [TS]

00:37:45 ◼   ► into and then once you've done that you [TS]

00:37:48 ◼   ► become at the mercy of the producers of [TS]

00:37:52 ◼   ► those tools and I just think like the [TS]

00:37:58 ◼   ► workflow acquisition is particularly [TS]

00:38:01 ◼   ► concerning because it is this glue that [TS]

00:38:06 ◼   ► works with a whole bunch of other tools [TS]

00:38:08 ◼   ► like it is a it is a meta tool that [TS]

00:38:11 ◼   ► makes all the other tools more useful [TS]

00:38:14 ◼   ► and I think that that that is part of [TS]

00:38:16 ◼   ► the reason why it is I i would say [TS]

00:38:19 ◼   ► extremely concerning that it has been [TS]

00:38:21 ◼   ► required well the other part is who they [TS]

00:38:25 ◼   ► were bought by makes it even worse [TS]

00:38:26 ◼   ► because they were bought by a company [TS]

00:38:28 ◼   ► that won't let anybody talk about [TS]

00:38:31 ◼   ► anything if ya won't work flow that [TS]

00:38:33 ◼   ► probably would have been a post on the [TS]

00:38:35 ◼   ► workflow blog at least trying to give us [TS]

00:38:37 ◼   ► some false hope mm-hmm right yeah but we [TS]

00:38:40 ◼   ► have apple it's like nothing yeah i mean [TS]

00:38:44 ◼   ► like speaking of relying on tools like [TS]

00:38:49 ◼   ► there is also a meta conversation around [TS]

00:38:50 ◼   ► this that is about relying on apple and [TS]

00:38:53 ◼   ► the things things that Apple produces [TS]

00:38:55 ◼   ► just in general Oh has has like the most [TS]

00:38:58 ◼   ► foundational level of the tools that you [TS]

00:39:02 ◼   ► rely upon right is like workflows up [TS]

00:39:04 ◼   ► here at the top right but at the bottom [TS]

00:39:06 ◼   ► is like I need to buy a piece of [TS]

00:39:07 ◼   ► aluminum and glass that I'm going to [TS]

00:39:10 ◼   ► work on right and in some form or [TS]

00:39:12 ◼   ► another from some company and being [TS]

00:39:16 ◼   ► invested in apple ecosystem is that kind [TS]

00:39:19 ◼   ► of thing let's put a pin in that because [TS]

00:39:23 ◼   ► I have lots of thoughts about that too [TS]

00:39:25 ◼   ► and I'm sure you do but I don't want to [TS]

00:39:28 ◼   ► go down that rabbit hole ya know we [TS]

00:39:31 ◼   ► could we go down that it's but it's so [TS]

00:39:32 ◼   ► wide and inviting like this rabbit hole [TS]

00:39:34 ◼   ► so let's just I mean we'll just mark it [TS]

00:39:36 ◼   ► on the map and we could go back to that [TS]

00:39:38 ◼   ► rabbit hole [TS]

00:39:39 ◼   ► return to that later i have i've been [TS]

00:39:41 ◼   ► thinking about this idea of reliance on [TS]

00:39:44 ◼   ► things we can't control and i have a [TS]

00:39:46 ◼   ► question for you right I've tried to [TS]

00:39:48 ◼   ► boil this down into a question is it [TS]

00:39:51 ◼   ► better to just use simple tools or to [TS]

00:39:55 ◼   ► take advantage of complex ones which [TS]

00:39:57 ◼   ► allow you to build more productive [TS]

00:39:59 ◼   ► systems with the risk of potentially [TS]

00:40:01 ◼   ► losing them so like if we stuck to just [TS]

00:40:05 ◼   ► really basic tools it's more easily [TS]

00:40:10 ◼   ► replaceable give everything that we do [TS]

00:40:12 ◼   ► is just basic spreadsheets basic text [TS]

00:40:16 ◼   ► you can put them anywhere but when you [TS]

00:40:18 ◼   ► start using automation systems zapier [TS]

00:40:21 ◼   ► and ifttt and workflow to create more [TS]

00:40:25 ◼   ► robust and powerful systems you open [TS]

00:40:30 ◼   ► yourself up to the danger of these [TS]

00:40:31 ◼   ► things going away so is it better it's [TS]

00:40:33 ◼   ► like is it better to have loved and lost [TS]

00:40:35 ◼   ► I've never to have loved at all that's [TS]

00:40:38 ◼   ► basically the question that I'm asking I [TS]

00:40:40 ◼   ► don't know I feel like you're asking a [TS]

00:40:42 ◼   ► question about how civilization works [TS]

00:40:44 ◼   ► here without is like oh it's like look [TS]

00:40:47 ◼   ► you know as as as we progress in [TS]

00:40:49 ◼   ► civilization you keep using more and [TS]

00:40:51 ◼   ► more complex tools upon which you rely [TS]

00:40:54 ◼   ► fantastically more and you have no [TS]

00:40:56 ◼   ► control over what is electricity went [TS]

00:40:59 ◼   ► away from averaging is it like this is [TS]

00:41:01 ◼   ► this is actually like the meta question [TS]

00:41:02 ◼   ► here is like we're moving up the stack [TS]

00:41:04 ◼   ► of technological development it's like [TS]

00:41:07 ◼   ► did you know I do you rely on logistic [TS]

00:41:10 ◼   ► chains right in the world to bring you [TS]

00:41:12 ◼   ► food otherwise you starve to death but [TS]

00:41:14 ◼   ► we can I think it is possible to boil it [TS]

00:41:16 ◼   ► down to like this discussion we've been [TS]

00:41:17 ◼   ► having for weeks about automation mmm we [TS]

00:41:21 ◼   ► don't have to do that stuff we just want [TS]

00:41:23 ◼   ► to because we enjoy it and it makes our [TS]

00:41:25 ◼   ► working lives a little bit more pleasant [TS]

00:41:27 ◼   ► but we were doing all of the things that [TS]

00:41:30 ◼   ► we were doing before and if we just keep [TS]

00:41:32 ◼   ► doing them it's easier to replace them [TS]

00:41:34 ◼   ► because we used to just doing them that [TS]

00:41:36 ◼   ► way but once you start building these [TS]

00:41:38 ◼   ► complex systems you end up with more [TS]

00:41:40 ◼   ► ways that they can break I think this is [TS]

00:41:44 ◼   ► very context dependent right and it's [TS]

00:41:48 ◼   ► like you know it's like that quote like [TS]

00:41:50 ◼   ► the things should be a sin [TS]

00:41:52 ◼   ► as possible but no simpler all right [TS]

00:41:54 ◼   ► which is like a great helpful thank you [TS]

00:41:56 ◼   ► I feel that way about the tools like I [TS]

00:41:58 ◼   ► generally prefer simpler tools over [TS]

00:42:01 ◼   ► complex tools like like4like for example [TS]

00:42:05 ◼   ► in terms of just thinking like my [TS]

00:42:08 ◼   ► writing environment this is a case where [TS]

00:42:11 ◼   ► I have four I mean for all of my writing [TS]

00:42:16 ◼   ► life now greatly preferred the option [TS]

00:42:18 ◼   ► where I can have a bunch of text files [TS]

00:42:20 ◼   ► in dropbox and they will sync with [TS]

00:42:24 ◼   ► whatever program i'm using to do my text [TS]

00:42:27 ◼   ► editing and that always to me feels like [TS]

00:42:29 ◼   ► this is what i want i don't want to end [TS]

00:42:32 ◼   ► up getting caught up and held hostage to [TS]

00:42:34 ◼   ► the ecosystem of of one app for writing [TS]

00:42:40 ◼   ► because the writing is so foundationally [TS]

00:42:42 ◼   ► important that i need to be able to [TS]

00:42:45 ◼   ► switch my tools if something happens and [TS]

00:42:48 ◼   ► this is a thing that has paid off [TS]

00:42:49 ◼   ► tremendously like the number of times i [TS]

00:42:52 ◼   ► have switched dropbox enabled markdown [TS]

00:42:55 ◼   ► editors is large often because like they [TS]

00:42:59 ◼   ► just stopped being developed right or [TS]

00:43:01 ◼   ► there's a there's a change in a feature [TS]

00:43:02 ◼   ► that that bothers me and then i can [TS]

00:43:05 ◼   ► switch to something else so that's a [TS]

00:43:07 ◼   ► case where it's like yes for something [TS]

00:43:08 ◼   ► that's super important i do prefer to [TS]

00:43:10 ◼   ► try to keep it simple and also swappable [TS]

00:43:15 ◼   ► and it's why for example like i played [TS]

00:43:19 ◼   ► around with scrivener on iOS as a [TS]

00:43:21 ◼   ► writing environment as i it's it's a [TS]

00:43:24 ◼   ► good app like I can you know it seems [TS]

00:43:26 ◼   ► like it's a great way to write I know a [TS]

00:43:28 ◼   ► lot of people really like it but there's [TS]

00:43:30 ◼   ► something about being really heavy [TS]

00:43:33 ◼   ► weight and like locked into their system [TS]

00:43:35 ◼   ► which I don't like being on the other [TS]

00:43:37 ◼   ► side of that equation like oh now I am [TS]

00:43:39 ◼   ► dependent on Scrivener I am not using [TS]

00:43:42 ◼   ► them as a tool to get a thing done but [TS]

00:43:47 ◼   ► that is not always a possibility like [TS]

00:43:49 ◼   ► like for example there's no version of I [TS]

00:43:53 ◼   ► have a bunch of text files and I'm just [TS]

00:43:55 ◼   ► using a writing editing app for [TS]

00:43:57 ◼   ► animation right or video production like [TS]

00:44:01 ◼   ► what at some point you have to just say [TS]

00:44:03 ◼   ► i'm going to pick the complex tool [TS]

00:44:06 ◼   ► I'm gonna learn and invest a whole bunch [TS]

00:44:08 ◼   ► of time in it and end up being kind of [TS]

00:44:11 ◼   ► held hostage to that tool because [TS]

00:44:13 ◼   ► there's simply no there's simply no [TS]

00:44:15 ◼   ► other option at certain levels of [TS]

00:44:16 ◼   ► complexity Final Cut is a good example [TS]

00:44:18 ◼   ► of that right is the perfect example of [TS]

00:44:21 ◼   ► it the previous version of Final Cut [TS]

00:44:23 ◼   ► everybody learned professionals were [TS]

00:44:25 ◼   ► using and an apple burned it down to the [TS]

00:44:27 ◼   ► ground and rebuilt it and it was [TS]

00:44:28 ◼   ► completely different and it was missing [TS]

00:44:30 ◼   ► a lot of functions and it made people [TS]

00:44:31 ◼   ► really upset mm-hmm which was [TS]

00:44:34 ◼   ► coincidentally the exact time that I [TS]

00:44:36 ◼   ► transitioned to fine cuts because I [TS]

00:44:38 ◼   ► thought became useful to somebody did it [TS]

00:44:40 ◼   ► didn't know how to use it already yeah I [TS]

00:44:42 ◼   ► remember that very well i was using [TS]

00:44:44 ◼   ► imovie before then and then they lie and [TS]

00:44:47 ◼   ► heard all these things like all these [TS]

00:44:48 ◼   ► people are complaining that Final Cut [TS]

00:44:49 ◼   ► was totally redone and made simpler and [TS]

00:44:51 ◼   ► they hate it like that sounds great this [TS]

00:44:52 ◼   ► sounds like the perfect time to [TS]

00:44:54 ◼   ► transition do a better tool but yeah [TS]

00:44:57 ◼   ► it's like you know fast forward several [TS]

00:44:59 ◼   ► years and it's like I'm I have mad Final [TS]

00:45:02 ◼   ► Cut skills that I am reluctant to give [TS]

00:45:07 ◼   ► up right to switch over to something [TS]

00:45:09 ◼   ► like adobe premiere pro but but now it's [TS]

00:45:12 ◼   ► like I'm also held hostage to the [TS]

00:45:14 ◼   ► development pace and tools of final cut [TS]

00:45:18 ◼   ► but like I said I think at a certain [TS]

00:45:20 ◼   ► level of complexity it's just totally is [TS]

00:45:22 ◼   ► totally unavoidable or or even if we [TS]

00:45:25 ◼   ► move away from software like like with [TS]

00:45:26 ◼   ► the YouTube thing there is a level of [TS]

00:45:30 ◼   ► held hostage pneus that is simply [TS]

00:45:33 ◼   ► unavoidable like if if you want to make [TS]

00:45:36 ◼   ► videos that are seen by a bunch of [TS]

00:45:38 ◼   ► people there is only one option I like [TS]

00:45:41 ◼   ► you like you you're going to put those [TS]

00:45:43 ◼   ► videos up on YouTube that is that is the [TS]

00:45:47 ◼   ► the unambiguous only serious contender [TS]

00:45:50 ◼   ► today for doing that kind of thing and [TS]

00:45:53 ◼   ► so it's like well you're going to have [TS]

00:45:55 ◼   ► to use that tool you simply have no [TS]

00:45:57 ◼   ► other option I've been thinking about [TS]

00:46:01 ◼   ► this with people to like you when you [TS]

00:46:06 ◼   ► hire someone hmm thinking about this a [TS]

00:46:08 ◼   ► lot recently you you start to build [TS]

00:46:13 ◼   ► systems with them right hmm now if that [TS]

00:46:15 ◼   ► person leaves you have to start over [TS]

00:46:18 ◼   ► again that you're back to do [TS]

00:46:20 ◼   ► the system goes away hmm and what do you [TS]

00:46:24 ◼   ► think about that like when you're [TS]

00:46:26 ◼   ► thinking about you're you're you're at [TS]

00:46:27 ◼   ► your assistant or your animator like [TS]

00:46:30 ◼   ► you've been working with these people [TS]

00:46:31 ◼   ► especially your system for a long time [TS]

00:46:33 ◼   ► hmm if they went away like you would [TS]

00:46:36 ◼   ► have to take all that back again that [TS]

00:46:41 ◼   ► would not be a fun time no I mean cuz [TS]

00:46:43 ◼   ► then you have to find somebody else and [TS]

00:46:44 ◼   ► then it's like you have to start over [TS]

00:46:46 ◼   ► them and train them and then realize [TS]

00:46:48 ◼   ► that your assistant was doing things and [TS]

00:46:49 ◼   ► you don't know how to do them because [TS]

00:46:52 ◼   ► they're better than you you know yeah it [TS]

00:46:55 ◼   ► it definitely is the case you know I [TS]

00:46:57 ◼   ► think there's this is also like a scale [TS]

00:47:02 ◼   ► issue right that when when companies get [TS]

00:47:06 ◼   ► very large I like like a company that [TS]

00:47:08 ◼   ► you worked at it's more fundamental that [TS]

00:47:10 ◼   ► the people are more replaceable but as [TS]

00:47:14 ◼   ► you get down to smaller and smaller [TS]

00:47:15 ◼   ► groups I think changing out any of the [TS]

00:47:18 ◼   ► individual members but has more and more [TS]

00:47:20 ◼   ► of an impact right that it's like yeah [TS]

00:47:24 ◼   ► when there's four people working [TS]

00:47:25 ◼   ► together the particulars of those [TS]

00:47:28 ◼   ► individuals are absolutely vital but any [TS]

00:47:31 ◼   ► company that has a thousand people [TS]

00:47:32 ◼   ► working together the overall structure [TS]

00:47:35 ◼   ► and process has to be the thing that [TS]

00:47:37 ◼   ► matters because there's some amount of [TS]

00:47:39 ◼   ► turnover that is simply unavoidable at [TS]

00:47:41 ◼   ► every at every level it just has to be [TS]

00:47:44 ◼   ► built in the individual skills just come [TS]

00:47:46 ◼   ► out in the wash exactly so I I like I [TS]

00:47:50 ◼   ► was kind of I was half joking when I [TS]

00:47:52 ◼   ► said I think you're asking a question [TS]

00:47:53 ◼   ► about civilization here but I'm really [TS]

00:47:54 ◼   ► not because I think there isn't an [TS]

00:47:57 ◼   ► answer to this question that is [TS]

00:47:59 ◼   ► separable from what level of complexity [TS]

00:48:03 ◼   ► are you working at and at certain levels [TS]

00:48:06 ◼   ► of complexity there is just there was [TS]

00:48:10 ◼   ► just a single solution of the of the way [TS]

00:48:12 ◼   ► to do this like if you have three people [TS]

00:48:15 ◼   ► working together there's no way to make [TS]

00:48:18 ◼   ► those people not vitally important and [TS]

00:48:21 ◼   ► quickly replaceable right and if you [TS]

00:48:23 ◼   ► have a thousand people working together [TS]

00:48:25 ◼   ► it's almost impossible to have one [TS]

00:48:27 ◼   ► individual who is absolutely [TS]

00:48:29 ◼   ► irreplaceable in that system like it's [TS]

00:48:32 ◼   ► just I think it's just that like it [TS]

00:48:33 ◼   ► falls [TS]

00:48:34 ◼   ► the nature of the thing and that applies [TS]

00:48:38 ◼   ► to people it applies to companies it [TS]

00:48:39 ◼   ► applies to the tools and tasks in your [TS]

00:48:42 ◼   ► life and it applies to civilization as a [TS]

00:48:45 ◼   ► whole yeah but I don't I know you want [TS]

00:48:50 ◼   ► to feel like you have a choice here Mike [TS]

00:48:52 ◼   ► but I really don't think you do I guess [TS]

00:48:53 ◼   ► is what I'm trying to get at right I [TS]

00:48:55 ◼   ► just I'm uncomfortable with the fact [TS]

00:48:59 ◼   ► that I can't be prepared for it fully [TS]

00:49:02 ◼   ► you know that like any of these sorts of [TS]

00:49:05 ◼   ► changes like an app that I use a lot or [TS]

00:49:08 ◼   ► a web service that I really use or a [TS]

00:49:10 ◼   ► person that any of those things going [TS]

00:49:15 ◼   ► away or changing fundamentally I can't [TS]

00:49:19 ◼   ► be prepared for it like it's always [TS]

00:49:20 ◼   ► gonna be like we go back to the Stone [TS]

00:49:24 ◼   ► Age and we have to start civilization up [TS]

00:49:28 ◼   ► again you know and I'm uncomfortable [TS]

00:49:31 ◼   ► about that feeling there was just like a [TS]

00:49:33 ◼   ► bunch of things in my life right now my [TS]

00:49:35 ◼   ► working life where this is starting to [TS]

00:49:38 ◼   ► come to a head and it's in hiring [TS]

00:49:41 ◼   ► someone then thinking about building [TS]

00:49:43 ◼   ► systems and realizing how sweet a life [TS]

00:49:45 ◼   ► it's going to be when the stuff I don't [TS]

00:49:46 ◼   ► have to do any more but then thinking [TS]

00:49:49 ◼   ► about what about the day if I have to [TS]

00:49:50 ◼   ► take them back again right and they [TS]

00:49:52 ◼   ► don't know I got rid of these tasks not [TS]

00:49:55 ◼   ► boomerang tasks yeah and then also an [TS]

00:49:59 ◼   ► application that is super important for [TS]

00:50:02 ◼   ► me to continue using a device that I [TS]

00:50:04 ◼   ► like at risk of going away or being [TS]

00:50:07 ◼   ► changed so significantly let it becomes [TS]

00:50:11 ◼   ► less useful again and then moving me [TS]

00:50:14 ◼   ► back to a platform that I don't want to [TS]

00:50:17 ◼   ► use as much mmm and I'm just there are [TS]

00:50:20 ◼   ► just these different strands in my life [TS]

00:50:22 ◼   ► or I like I have no control and I don't [TS]

00:50:26 ◼   ► like that makes it a hard place [TS]

00:50:30 ◼   ► everybody that's what's out comes out on [TS]

00:50:33 ◼   ► with Mike you know but I really do think [TS]

00:50:36 ◼   ► this is this is like a side effect of of [TS]

00:50:39 ◼   ► where you are and where you are with [TS]

00:50:42 ◼   ► your business that is the like I'm I'm [TS]

00:50:46 ◼   ► here to which [TS]

00:50:47 ◼   ► is the like you're big enough to be [TS]

00:50:49 ◼   ► working with a bunch of people but [TS]

00:50:52 ◼   ► you're not so big that you have [TS]

00:50:53 ◼   ► processes that totally insulate you from [TS]

00:50:56 ◼   ► the effect of those people leaving right [TS]

00:50:58 ◼   ► and it's like well that's just a side [TS]

00:51:00 ◼   ► effect of having a number of people that [TS]

00:51:03 ◼   ► you're working with that isn't like a [TS]

00:51:04 ◼   ► hundred or a thousand people that you're [TS]

00:51:06 ◼   ► working with I think there's no way [TS]

00:51:07 ◼   ► around that but really that the people [TS]

00:51:10 ◼   ► thing is it's there it's like a thing [TS]

00:51:11 ◼   ► that I'm thinking about but my biggest [TS]

00:51:13 ◼   ► concern right now is work flow right [TS]

00:51:15 ◼   ► that is my number one concern right now [TS]

00:51:18 ◼   ► is that application and it's just like [TS]

00:51:21 ◼   ► it's also just been bouncing on some [TS]

00:51:23 ◼   ► things I've also been thinking about but [TS]

00:51:26 ◼   ► I'm like as I am becoming more and more [TS]

00:51:28 ◼   ► of a programmer and looking at these web [TS]

00:51:31 ◼   ► automation tools mm-hmm like these are [TS]

00:51:34 ◼   ► all closed systems owned by a company [TS]

00:51:36 ◼   ► mm-hmm that could all just go away and [TS]

00:51:39 ◼   ► you know like I'm starting to think [TS]

00:51:41 ◼   ► every one of these services that I'm [TS]

00:51:43 ◼   ► using now stuff like toggle and zappia [TS]

00:51:46 ◼   ► I'm like please let me pay only starting [TS]

00:51:51 ◼   ► to bring on these services now if I can [TS]

00:51:53 ◼   ► pay for them yeah I honestly think that [TS]

00:51:56 ◼   ► is it that is a really great criteria [TS]

00:51:57 ◼   ► and I feel the exact same way it's [TS]

00:52:01 ◼   ► actually a thing that I always had a [TS]

00:52:05 ◼   ► little draft email to send to the [TS]

00:52:07 ◼   ► workflow team that I never quite got [TS]

00:52:08 ◼   ► around to sending but it was going to be [TS]

00:52:10 ◼   ► an email saying please turn this app [TS]

00:52:13 ◼   ► into a subscription service so I can pay [TS]

00:52:14 ◼   ► you on a regular basis right like and [TS]

00:52:16 ◼   ► the reason is is because if you can pay [TS]

00:52:19 ◼   ► someone on a regular basis it means they [TS]

00:52:20 ◼   ► have a business model right their [TS]

00:52:22 ◼   ► business model is to receive [TS]

00:52:23 ◼   ► subscription money there's incentive is [TS]

00:52:26 ◼   ► to continue the business going yes there [TS]

00:52:28 ◼   ► if their business model is we're free [TS]

00:52:30 ◼   ► just common users and we'll build a [TS]

00:52:32 ◼   ► large user base the only thing that they [TS]

00:52:35 ◼   ► can do with that ultimately is sell the [TS]

00:52:37 ◼   ► company exactly because it's very [TS]

00:52:39 ◼   ► difficult to make enough money at a [TS]

00:52:43 ◼   ► company that scale in just advertising [TS]

00:52:46 ◼   ► unless you're like Facebook none of [TS]

00:52:49 ◼   ► these services are gonna be like a [TS]

00:52:52 ◼   ► facebook so the most likely thing is [TS]

00:52:54 ◼   ► that they even sell their app for four [TS]

00:52:56 ◼   ► dollars one time or they are free and [TS]

00:53:00 ◼   ► that means [TS]

00:53:01 ◼   ► they're probably just gonna get bought [TS]

00:53:02 ◼   ► by somebody else because it's the exit [TS]

00:53:05 ◼   ► yeah and and the four dollar app is is [TS]

00:53:07 ◼   ► the thing that that just has a timeline [TS]

00:53:10 ◼   ► on it it's like you can't you can't out [TS]

00:53:12 ◼   ► run this fuse forever that was my [TS]

00:53:14 ◼   ► concern with workflow is that they [TS]

00:53:16 ◼   ► continued to develop the app so [TS]

00:53:18 ◼   ► ferociously right there was so much [TS]

00:53:22 ◼   ► development it's like how did my four [TS]

00:53:24 ◼   ► dollars that i gave you two and a half [TS]

00:53:26 ◼   ► years ago yep still pay for magic [TS]

00:53:29 ◼   ► variables yep yep that was that was my [TS]

00:53:32 ◼   ► thought as well that's why I had this [TS]

00:53:33 ◼   ► little draft email in there like please [TS]

00:53:36 ◼   ► let this be a subscription and I have [TS]

00:53:38 ◼   ► definitely harassed other developers [TS]

00:53:40 ◼   ► about this exact same thing where if [TS]

00:53:42 ◼   ► it's a tool that I deeply rely upon as [TS]

00:53:46 ◼   ► like please turn this into a [TS]

00:53:47 ◼   ► subscription service I just I want to [TS]

00:53:50 ◼   ► pay on a regular basis because then I [TS]

00:53:52 ◼   ► can feel like our incentives are aligned [TS]

00:53:55 ◼   ► like you provide continual value to me [TS]

00:53:59 ◼   ► and I provide continual value to you and [TS]

00:54:02 ◼   ► we're both happy like nobody has to be [TS]

00:54:05 ◼   ► nervous here but I completely agree like [TS]

00:54:07 ◼   ► services that are free I'm very cautious [TS]

00:54:11 ◼   ► of investing highly in them because you [TS]

00:54:15 ◼   ► just you just know like our incentives [TS]

00:54:17 ◼   ► are not on the same page here or they [TS]

00:54:20 ◼   ► may be related but we're not pointing in [TS]

00:54:22 ◼   ► the exact same arrow I don't really have [TS]

00:54:25 ◼   ► a sense for what's going to happen to [TS]

00:54:28 ◼   ► workflow I mean the idea that Apple is [TS]

00:54:32 ◼   ► going to absorb the team and create [TS]

00:54:33 ◼   ► their own engine there are was low [TS]

00:54:36 ◼   ► engine to better link applications [TS]

00:54:38 ◼   ► together is great it falls in line with [TS]

00:54:40 ◼   ► our campaign platform of automation in [TS]

00:54:42 ◼   ► every app and whereas of course I forgot [TS]

00:54:44 ◼   ► about that right so that would be [TS]

00:54:45 ◼   ► amazing but it's the unknown that I [TS]

00:54:50 ◼   ► don't like you know yeah cuz I don't [TS]

00:54:55 ◼   ► know what to do do you do you have a [TS]

00:54:57 ◼   ► plan I mean look ever since the [TS]

00:55:00 ◼   ► acquisition has happened every time I [TS]

00:55:02 ◼   ► open up workflow I feel like I'm just [TS]

00:55:04 ◼   ► investing in the thing that's doll I [TS]

00:55:06 ◼   ► know right like I wish I wanted to build [TS]

00:55:08 ◼   ► any workflow yesterday I'm like is there [TS]

00:55:10 ◼   ► any point this part of my grieving [TS]

00:55:12 ◼   ► process right I can't like is there any [TS]

00:55:13 ◼   ► point I [TS]

00:55:14 ◼   ► walking in it in a deprecated language [TS]

00:55:16 ◼   ► now yeah that's that's exactly what it [TS]

00:55:19 ◼   ► what it feels like is there's a funny [TS]

00:55:23 ◼   ► thing which I think some people have [TS]

00:55:24 ◼   ► taken the the fact that Apple made the [TS]

00:55:26 ◼   ► workflow app free as a positive sign I [TS]

00:55:29 ◼   ► don't feel that way at all I feel like [TS]

00:55:31 ◼   ► that's their only move to minimize [TS]

00:55:36 ◼   ► disgruntled pneus because you can't [TS]

00:55:39 ◼   ► complain if they take away something [TS]

00:55:40 ◼   ► that's free later and it's the wait for [TS]

00:55:44 ◼   ► them to leave it up on the store for [TS]

00:55:47 ◼   ► people who still use it's a better sign [TS]

00:55:49 ◼   ► than them removing it from sale which is [TS]

00:55:52 ◼   ► also a big possibility I mean removing [TS]

00:55:55 ◼   ► it from the store I honestly don't think [TS]

00:55:58 ◼   ► that is a that would be a realistic [TS]

00:56:01 ◼   ► option for Apple to have done I've done [TS]

00:56:03 ◼   ► it before I know that they have done it [TS]

00:56:05 ◼   ► before but I think they have they have [TS]

00:56:07 ◼   ► not done it force like a comparable tool [TS]

00:56:10 ◼   ► right like I really do think the [TS]

00:56:13 ◼   ► workflow is at a different level for [TS]

00:56:16 ◼   ► this and so I think if they had just [TS]

00:56:18 ◼   ► removed it from the store I would view [TS]

00:56:20 ◼   ► that as it I don't think that was a [TS]

00:56:22 ◼   ► genuine option and so then the only [TS]

00:56:24 ◼   ► thing to do is to make it free which [TS]

00:56:26 ◼   ► feels like don't complain about it later [TS]

00:56:28 ◼   ► if you started using workflow and never [TS]

00:56:31 ◼   ► paid for it and we took it away right [TS]

00:56:33 ◼   ► like that's I swear to God I would feel [TS]

00:56:36 ◼   ► much better if they kept charging for it [TS]

00:56:38 ◼   ► it's like leave it up but that would [TS]

00:56:40 ◼   ► have been way better right cuz then [TS]

00:56:43 ◼   ► nothing changed yeah right and then I [TS]

00:56:46 ◼   ► could also feel like you are not [TS]

00:56:49 ◼   ► planning on burning the good will of the [TS]

00:56:52 ◼   ► people who bought your app anytime soon [TS]

00:56:53 ◼   ► right like that's that's the way that [TS]

00:56:56 ◼   ► would feel but free to me feels like a [TS]

00:56:58 ◼   ► stay of execution until it disappears [TS]

00:57:01 ◼   ► that's that's the way free feels like [TS]

00:57:02 ◼   ► and yeah it does completely change my [TS]

00:57:06 ◼   ► feeling when I open up the app of like [TS]

00:57:08 ◼   ► man I have invested so many hours in [TS]

00:57:11 ◼   ► this like I have built so many things [TS]

00:57:13 ◼   ► that are so incredibly useful and I was [TS]

00:57:17 ◼   ► in the middle of reworking a bunch of [TS]

00:57:19 ◼   ► the workflows that I had made using [TS]

00:57:21 ◼   ► magic variables which are amazing [TS]

00:57:23 ◼   ► because that those team that team is a [TS]

00:57:25 ◼   ► bunch of geniuses uh but it did feel [TS]

00:57:28 ◼   ► like oh why bother right like it just [TS]

00:57:31 ◼   ► just I'm just waiting for the end I'm [TS]

00:57:34 ◼   ► just waiting for the end now like I want [TS]

00:57:35 ◼   ► to be optimistic but I'm finding it very [TS]

00:57:37 ◼   ► difficult to be optimistic about the [TS]

00:57:38 ◼   ► future of this he was supposed to help [TS]

00:57:42 ◼   ► me when he what do you mean like I was I [TS]

00:57:46 ◼   ► wanted you to tell me it was all gonna [TS]

00:57:48 ◼   ► be okay you know no I mean I am I am on [TS]

00:57:53 ◼   ► the side that even the best case [TS]

00:57:55 ◼   ► scenario is still not a scenario that i [TS]

00:57:58 ◼   ► like but yeah yeah the best case [TS]

00:58:01 ◼   ► scenario is work flow like stays as it [TS]

00:58:06 ◼   ► is and it just becomes absorbed in part [TS]

00:58:08 ◼   ► of the Apple development world but then [TS]

00:58:10 ◼   ► that still means workflow which like you [TS]

00:58:13 ◼   ► said was being developed at a ferocious [TS]

00:58:15 ◼   ► pace now gets tied into some internal [TS]

00:58:19 ◼   ► Apple release schedule that depends on a [TS]

00:58:22 ◼   ► whole bunch of other things and then you [TS]

00:58:26 ◼   ► know that now it's just like okay here [TS]

00:58:28 ◼   ► is another thing that we are at the [TS]

00:58:32 ◼   ► mercy of right it's like going back to [TS]

00:58:34 ◼   ► what I'm saying before one of the [TS]

00:58:35 ◼   ► reasons i really like workflow is it [TS]

00:58:38 ◼   ► feels like oh look here are all of the [TS]

00:58:40 ◼   ► advances in iOS that haven't happened in [TS]

00:58:43 ◼   ► the past two years like there's there's [TS]

00:58:46 ◼   ► one tool that i can point to which is [TS]

00:58:49 ◼   ► moving things forward continually in a [TS]

00:58:52 ◼   ► useful way like on an operating system [TS]

00:58:55 ◼   ► that for ipads has not been moved [TS]

00:58:58 ◼   ► forward in a useful way in two years [TS]

00:59:00 ◼   ► right and so it's like okay you acquired [TS]

00:59:03 ◼   ► this thing is this gonna get sucked into [TS]

00:59:06 ◼   ► your cycle now so that like whatever [TS]

00:59:08 ◼   ► delays you're dealing with internally [TS]

00:59:10 ◼   ► affect everything on the platform i have [TS]

00:59:14 ◼   ► a hard time seeing that as like a great [TS]

00:59:15 ◼   ► option like I really viewed workflow as [TS]

00:59:19 ◼   ► so beneficial precisely because it [TS]

00:59:25 ◼   ► wasn't connected to Apple like it was a [TS]

00:59:27 ◼   ► thing that was separate that was able to [TS]

00:59:30 ◼   ► develop at a great pace in a time when [TS]

00:59:34 ◼   ► there has been great stagnation so I [TS]

00:59:38 ◼   ► have no comforting words for you Mike [TS]

00:59:40 ◼   ► I'm sorry I think we should go we should [TS]

00:59:44 ◼   ► go take a visit back to that pin we put [TS]

00:59:46 ◼   ► in the map maybe oh yeah you want to go [TS]

00:59:50 ◼   ► back there this episode of cortex is [TS]

00:59:53 ◼   ► brought to you by freshbooks life is a [TS]

00:59:55 ◼   ► freelancer can be challenging but our [TS]

00:59:57 ◼   ► friends at freshbooks believe that those [TS]

00:59:59 ◼   ► rewards of [TS]

00:59:59 ◼   ► rewards of [TS]

01:00:00 ◼   ► worth it and they build tools to make [TS]

01:00:01 ◼   ► those challenges easier for all of us [TS]

01:00:04 ◼   ► we're all racing to get everything that [TS]

01:00:06 ◼   ► we need done by the end of the day [TS]

01:00:08 ◼   ► whoever is editing a podcast recording a [TS]

01:00:10 ◼   ► youtube video planning out for that [TS]

01:00:12 ◼   ► meeting you've got the next day getting [TS]

01:00:14 ◼   ► that presentation ready and making soryo [TS]

01:00:16 ◼   ► slides were in order all whilst trying [TS]

01:00:18 ◼   ► to tackle a mountain of invoices the [TS]

01:00:22 ◼   ► working world has become trickier and [TS]

01:00:24 ◼   ► trickier as people were finding there [TS]

01:00:26 ◼   ► are ways to become self-employed it's [TS]

01:00:28 ◼   ► changing the working world is different [TS]

01:00:30 ◼   ► there are opportunities now that didn't [TS]

01:00:32 ◼   ► exist before but they do now and we need [TS]

01:00:34 ◼   ► tools that can work like that this is [TS]

01:00:36 ◼   ► why FreshBooks is for you freshbooks has [TS]

01:00:40 ◼   ► been designed from the ground up to work [TS]

01:00:42 ◼   ► the way that you do you're going to be [TS]

01:00:43 ◼   ► able to be more productive and organized [TS]

01:00:45 ◼   ► was also being paid faster freshbooks [TS]

01:00:48 ◼   ► customers get paid up to four days [TS]

01:00:49 ◼   ► faster than anybody else because they [TS]

01:00:52 ◼   ► have a ton of online payment options [TS]

01:00:54 ◼   ► that you can set up in just a couple of [TS]

01:00:56 ◼   ► clicks you can build all of your [TS]

01:00:57 ◼   ► invoices in a WYSIWYG interface so [TS]

01:01:00 ◼   ► you'll see those invoices exactly how [TS]

01:01:02 ◼   ► your clients going to and you'll get [TS]

01:01:04 ◼   ► them set up and sent out in less than 30 [TS]

01:01:06 ◼   ► seconds I swear by FreshBooks we have [TS]

01:01:09 ◼   ► been using it since real FM began we [TS]

01:01:11 ◼   ► will very soon probably by the end of [TS]

01:01:13 ◼   ► this month be sending our 1000th invoice [TS]

01:01:15 ◼   ► with freshbooks I cannot recommend this [TS]

01:01:17 ◼   ► product enough if you send any invoices [TS]

01:01:19 ◼   ► to anyone I am very confident that you [TS]

01:01:22 ◼   ► are going to love it you shouldn't be [TS]

01:01:24 ◼   ► dealing with a stack of pages documents [TS]

01:01:27 ◼   ► anymore or sending things by fax you [TS]

01:01:30 ◼   ► should be using freshbooks every invoice [TS]

01:01:32 ◼   ► you send is able to be tracked you know [TS]

01:01:33 ◼   ► when somebody's looked in it you will [TS]

01:01:34 ◼   ► know when they haven't you be able to [TS]

01:01:36 ◼   ► log into freshbooks and get all of your [TS]

01:01:38 ◼   ► notifications right there so you know [TS]

01:01:39 ◼   ► exactly what's going on with your [TS]

01:01:40 ◼   ► business and what needs your attention [TS]

01:01:41 ◼   ► freshbooks is offering a 30-day [TS]

01:01:44 ◼   ► unrestricted free trial to listen to [TS]

01:01:46 ◼   ► this show just go to FreshBooks calm / [TS]

01:01:48 ◼   ► cortex and enter cortex when they ask [TS]

01:01:50 ◼   ► you how did you hear about us then [TS]

01:01:52 ◼   ► they'll know that you came to them from [TS]

01:01:54 ◼   ► this show thank you to FreshBooks for [TS]

01:01:55 ◼   ► their continued support of cortex and [TS]

01:01:57 ◼   ► relay FM I spent a lot of my time over [TS]

01:02:01 ◼   ► the last few months who being concerned [TS]

01:02:05 ◼   ► and or frustrated with my ecosystem of [TS]

01:02:09 ◼   ► choice Lou [TS]

01:02:11 ◼   ► and I don't really know what to do about [TS]

01:02:15 ◼   ► that I mean I'm I'm there with you I [TS]

01:02:18 ◼   ► find it particularly interesting because [TS]

01:02:21 ◼   ► i feel like i have i've followed apple [TS]

01:02:23 ◼   ► news for a long time it's a company that [TS]

01:02:25 ◼   ► i've always been very interested in and [TS]

01:02:27 ◼   ► i have in conversations almost always [TS]

01:02:30 ◼   ► found myself on the side of when people [TS]

01:02:33 ◼   ► are down on apple feeling like oh you're [TS]

01:02:36 ◼   ► expecting too much like you know you're [TS]

01:02:38 ◼   ► expecting magic unicorn stuff all the [TS]

01:02:41 ◼   ► time like an I think you're it's [TS]

01:02:43 ◼   ► unreasonable but I feel like in the past [TS]

01:02:45 ◼   ► two years I am at the absolute nadir of [TS]

01:02:50 ◼   ► my feelings towards this company in a [TS]

01:02:54 ◼   ► way that I never expected to be and it's [TS]

01:03:00 ◼   ► just interesting to find myself like [TS]

01:03:01 ◼   ► switched to that greatly against my will [TS]

01:03:06 ◼   ► and and yet it's the same thing it is [TS]

01:03:09 ◼   ► deeply concerning because this is the [TS]

01:03:12 ◼   ► foundation upon which everything else in [TS]

01:03:16 ◼   ► my working life rests and I was actually [TS]

01:03:19 ◼   ► trying to think this morning I was [TS]

01:03:21 ◼   ► walking around as try think like what [TS]

01:03:23 ◼   ► could be more disruptive in my life than [TS]

01:03:26 ◼   ► switching operating systems and I think [TS]

01:03:29 ◼   ► there is literally nothing that could be [TS]

01:03:31 ◼   ► more disrupting than that like I was [TS]

01:03:33 ◼   ► thinking would moving to China and [TS]

01:03:35 ◼   ► having to learn Mandarin be more [TS]

01:03:39 ◼   ► disruptive than switching operating [TS]

01:03:42 ◼   ► systems and I'm convinced the answer is [TS]

01:03:44 ◼   ► no like that would be moving to China [TS]

01:03:46 ◼   ► would be less disruptive to my life than [TS]

01:03:49 ◼   ► switching operating systems alright [TS]

01:03:51 ◼   ► sounds like man I'm really stuck here [TS]

01:03:53 ◼   ► really stuck here I think I kind of [TS]

01:03:56 ◼   ► follow where you're going with that [TS]

01:03:57 ◼   ► because like if you moved to China it [TS]

01:04:01 ◼   ► would make less of a disruption to me [TS]

01:04:03 ◼   ► exactly then if you switch to windows [TS]

01:04:06 ◼   ► hmm because if you switch to windows I [TS]

01:04:09 ◼   ► have to learn how to edit in adobe [TS]

01:04:12 ◼   ► audition yeah if you move to China we [TS]

01:04:16 ◼   ► just record at a different hour exactly [TS]

01:04:18 ◼   ► like i do not mean that as an overblown [TS]

01:04:22 ◼   ► metaphor I mean that in a literal [TS]

01:04:24 ◼   ► sense moving to China would affect my [TS]

01:04:27 ◼   ► life less than then switching to windows [TS]

01:04:28 ◼   ► right like it it would make some things [TS]

01:04:31 ◼   ► in my life near impossible switching to [TS]

01:04:33 ◼   ► windows like it would cause tremendous [TS]

01:04:35 ◼   ► difficulty and that that's why it is so [TS]

01:04:41 ◼   ► frustrating and it ends not even [TS]

01:04:45 ◼   ► frustrating it's like deeply concerning [TS]

01:04:48 ◼   ► that no matter what Apple tools and [TS]

01:04:54 ◼   ► products you use it feels like they have [TS]

01:04:57 ◼   ► failed to execute on everything for like [TS]

01:05:02 ◼   ► the past year and a half right it's it's [TS]

01:05:06 ◼   ► again I'm normally the guy who would be [TS]

01:05:10 ◼   ► on the other side of this and defending [TS]

01:05:12 ◼   ► and saying like oh they released stuff [TS]

01:05:14 ◼   ► when it's ready you know your [TS]

01:05:15 ◼   ► expectations are too high but it's like [TS]

01:05:18 ◼   ► across the entire product line it's it's [TS]

01:05:23 ◼   ► very concerning it's like related to [TS]

01:05:26 ◼   ► this I don't want to get into the whole [TS]

01:05:28 ◼   ► thing now but a slight thing related to [TS]

01:05:30 ◼   ► my working environment is I was thinking [TS]

01:05:32 ◼   ► I'm there is a space for me to have a [TS]

01:05:34 ◼   ► dual monitor computer set up in my [TS]

01:05:37 ◼   ► working life I was realizing like how [TS]

01:05:41 ◼   ► would I go about doing this like what [TS]

01:05:42 ◼   ► what is the solution for I want a really [TS]

01:05:44 ◼   ► powerful computer that I want to be able [TS]