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Hypercritical

91: Adolescence

 

00:00:00   when I touch you you move the cursor [TS]

00:00:01   this is hypercritical a weekly talk show [TS]

00:00:09   remaining on exactly what is wrong in [TS]

00:00:11   the world of Apple and related [TS]

00:00:12   technologies and businesses nothing is [TS]

00:00:15   so perfect that it cannot be annihilated [TS]

00:00:17   by my co-host John Siracusa I'm Dan [TS]

00:00:21   Benjamin today is Friday October 26 2012 [TS]

00:00:26   this is episode number 91 of [TS]

00:00:29   hypercritical we would like to say thank [TS]

00:00:32   you very very much to our three sponsors [TS]

00:00:35   shutterstock.com MailChimp calm and [TS]

00:00:38   hover com but also like to mention that [TS]

00:00:41   bandwidth for this episode in all of the [TS]

00:00:44   episodes here in this glorious month of [TS]

00:00:46   October have been provided by cash [TS]

00:00:48   fly.com these guys have the fastest CDN [TS]

00:00:52   in the business how do I know because we [TS]

00:00:56   use them and if you downloaded the show [TS]

00:00:58   you used them check them out at cash [TS]

00:01:01   flow calm and let them know that you [TS]

00:01:03   heard about it here on five by five [TS]

00:01:06   hello John Siracusa how are you this [TS]

00:01:08   fine friday afternoon or morning really [TS]

00:01:10   I'm just fine good sound good today [TS]

00:01:13   would you change nothing okay got stuff [TS]

00:01:17   to talk about today don't say that man [TS]

00:01:18   let's go whoo a little tiny bit of [TS]

00:01:21   follow-up and then we'll dive into what [TS]

00:01:24   must be discussed okay last show we [TS]

00:01:27   talked about microsoft surface for a bit [TS]

00:01:29   and there was one point that i had in my [TS]

00:01:31   notes that i somehow missed when we were [TS]

00:01:34   discussing the memory size of you know [TS]

00:01:38   the surface versus the potential ipad [TS]

00:01:40   and stuff like that sure and how the [TS]

00:01:42   surface start at 32 I believe anyway um [TS]

00:01:47   the the salient point that I was missing [TS]

00:01:49   is that someone interviewed I think it [TS]

00:01:51   was actually on a reddit I am one of [TS]

00:01:54   those interview things someone from the [TS]

00:01:55   surface team is interviewed there and [TS]

00:01:56   they're asking how big like the OS [TS]

00:02:00   install is on the surface and apparently [TS]

00:02:02   the surface uses 12 gigs for the OS or [TS]

00:02:05   something like that how really so on the [TS]

00:02:07   32 gig model you know you got you got [TS]

00:02:10   nothing you got 21 20 20 left all right [TS]

00:02:12   so [TS]

00:02:13   if you can imagine a 16 gig if iOS took [TS]

00:02:16   up that much room a 16 gig ipad would [TS]

00:02:18   that really be a four gig ipad so iOS [TS]

00:02:21   seems to have a big advantage in OS size [TS]

00:02:23   and that actually should factor in it [TS]

00:02:25   when you buy like one of these devices [TS]

00:02:26   16 gigs 32 gig or whatever you don't get [TS]

00:02:29   all that space you know it's going to [TS]

00:02:30   come pre-installed with apps and also [TS]

00:02:32   pre-installed with the OS but you [TS]

00:02:33   assumed it like yeah mostly it'll be [TS]

00:02:35   free right but in the case of windows 8 [TS]

00:02:39   on the surface be aware that it may be a [TS]

00:02:42   little bit bigger than you think and the [TS]

00:02:45   final bit here is from jared williams [TS]

00:02:47   who notes that the Microsoft service [TS]

00:02:48   will only be sold online and at [TS]

00:02:50   Microsoft stores not in traditional [TS]

00:02:52   retail stores like best buy and that's [TS]

00:02:53   news to me that's interesting that [TS]

00:02:56   they're not even bother selling it [TS]

00:02:57   through a reseller this could be a move [TS]

00:02:59   to promote their own stores it could be [TS]

00:03:02   something to make a third-party tablet [TS]

00:03:05   makers feel better oh hey we're not [TS]

00:03:07   competing with you guys you'll you know [TS]

00:03:08   would result in our own stores and like [TS]

00:03:09   these little kiosks in the mall but you [TS]

00:03:11   know we're not going to try to compete [TS]

00:03:12   with you in the big box retailers so I'm [TS]

00:03:14   not sure with the strategy is there but [TS]

00:03:16   it's interesting that's all the fall [TS]

00:03:20   that's it one video I didn't go through [TS]

00:03:22   and do all my right I have a bunch more [TS]

00:03:24   follow-up but I figure have so many [TS]

00:03:25   things to talk about on this show I [TS]

00:03:27   didn't want to overwhelm it with [TS]

00:03:28   follow-up otherwise the thing would go [TS]

00:03:29   long as I have fall upon the f-15 and [TS]

00:03:32   all sorts of other stuff but no time for [TS]

00:03:36   it today ok so today we're going to talk [TS]

00:03:39   about the apple event that happened was [TS]

00:03:43   it yesterday day before Tuesday it was [TS]

00:03:45   on Tuesday yeah the 23rd the 23rd of [TS]

00:03:48   October 2012 yeah and there was a lot in [TS]

00:03:52   this event a lot more than many of us [TS]

00:03:55   thought they would be I don't know what [TS]

00:03:57   order you want to discuss things in in [TS]

00:04:00   my notes there in the order that they [TS]

00:04:01   were presented I like I like that I like [TS]

00:04:03   that because i actually think some of [TS]

00:04:06   them will have more to say about then [TS]

00:04:08   than others and then if we go in the [TS]

00:04:10   order that they went then people can [TS]

00:04:13   follow along by watching and pause it [TS]

00:04:15   know if that's going to happen but all [TS]

00:04:18   right so we'll start with the new [TS]

00:04:22   13-inch macbook pro [TS]

00:04:24   which was your darling that you [TS]

00:04:26   predicted for the the previous event and [TS]

00:04:31   didn't show ran this this time it showed [TS]

00:04:32   up Oh are you surprised when you fun it [TS]

00:04:37   showed up or you're like a Pepsi I know [TS]

00:04:38   it was gonna be well I mean I'd heard I [TS]

00:04:40   had heard the rumors leading up again to [TS]

00:04:43   this one I I mean what's interesting is [TS]

00:04:48   for a while there Apple was having [TS]

00:04:50   product specific events and they would [TS]

00:04:56   have and famously the iphone you know [TS]

00:04:59   they would have a specific product they [TS]

00:05:01   did it with the iphone they did with the [TS]

00:05:02   ipad and I it's interesting that they [TS]

00:05:08   had so many different device [TS]

00:05:10   announcements at this one and what was [TS]

00:05:12   also interesting was he they even talked [TS]

00:05:14   about I want to get too far ahead of it [TS]

00:05:16   but they even talked about like the Mac [TS]

00:05:17   Mini which really just received just a [TS]

00:05:20   little bit of a speed bump in storage [TS]

00:05:22   bump and there was really nothing much [TS]

00:05:25   to talk about and yet they still [TS]

00:05:26   announced it so I don't know to me that [TS]

00:05:28   would that was a little interesting but [TS]

00:05:32   I I think they just had the 13-inch [TS]

00:05:34   ready so they announced it so I was not [TS]

00:05:37   really surprised um but I think I felt [TS]

00:05:42   like it was overdue I felt like they [TS]

00:05:43   wanted to announce it last time and for [TS]

00:05:44   some reason maybe supply or whatever but [TS]

00:05:46   couldn't yeah that tension between like [TS]

00:05:50   those two kinds of events that it used [TS]

00:05:52   to be like when they were at macworld [TS]

00:05:53   expo and in WABC in some respects is [TS]

00:05:55   like oh they'll there's going to be a [TS]

00:05:57   smorgasbord of stuff here it's not just [TS]

00:05:59   gonna be one thing but then these [TS]

00:06:00   special events that you're right they [TS]

00:06:01   started doing these things where it's [TS]

00:06:02   like this is going to be all about the [TS]

00:06:03   whatever and even if they have other [TS]

00:06:06   stuff to announce they be like our we're [TS]

00:06:07   not going to talk about on stage will [TS]

00:06:08   silently bump it or maybe they'll give [TS]

00:06:11   it one slide briefly but this felt more [TS]

00:06:13   like an old Mac world keynote where they [TS]

00:06:16   just they had a whole bunch of stuff and [TS]

00:06:17   they sort of built to the one the big [TS]

00:06:19   one that they wanted to talk about but [TS]

00:06:21   the other things that came before were [TS]

00:06:22   not insignificant I mean if you think [TS]

00:06:23   about this announcement versus the wwc [TS]

00:06:25   keynote this year they were similar in [TS]

00:06:27   volume maybe there was even more and [TS]

00:06:30   more important stuff in this one [TS]

00:06:31   hardware-wise anyway not software that's [TS]

00:06:34   also why it felt like an old one because [TS]

00:06:35   the old ones used to be like all about [TS]

00:06:37   hardware at least in the beginning when [TS]

00:06:39   their software wasn't really anything [TS]

00:06:40   they wanted to brag about the beginning [TS]

00:06:42   of the jobs to our before Mac os10 had [TS]

00:06:45   sort of settled in so the 13-inch I mean [TS]

00:06:48   it's what we expected it's the it's like [TS]

00:06:50   the 15-inch retina macbook pro but [TS]

00:06:52   13-inch so it can be a little bit [TS]

00:06:54   thinner the screen is smaller there's [TS]

00:06:57   some disappointing aspects of it some of [TS]

00:06:58   the chat room is already complained [TS]

00:06:59   about the fact that the eight gigs ram [TS]

00:07:01   is the max that you can get on this [TS]

00:07:03   thing which is really is kind of like is [TS]

00:07:06   that a pro that is that a macbook pro [TS]

00:07:08   you know it seems like you should be [TS]

00:07:10   able to Jan I didn't edit and [TS]

00:07:12   double-checking this like I'm going to [TS]

00:07:14   you know configure your macbook pro [TS]

00:07:16   13-inch on the store and I must I'm [TS]

00:07:19   going to the wrong page that let me see [TS]

00:07:20   me see if that's actually the case [TS]

00:07:24   because I have trouble even believing [TS]

00:07:26   this no I don't that Ram option no it's [TS]

00:07:31   like a sealed I've got this thing here [TS]

00:07:34   and I'm looking at it now there's a [TS]

00:07:35   macbook pro with retina display and now [TS]

00:07:40   that's when you got a macbook pro let's [TS]

00:07:42   see what you can do if you buy now I now [TS]

00:07:47   13 inch yeah look at that yeah you can [TS]

00:07:53   pick cpu you can pick storage and [TS]

00:07:55   accessories but nothing about ram and [TS]

00:07:57   you know obviously it's soldered onto [TS]

00:07:59   the board and Rayla stuff like it is a [TS]

00:08:00   30 inch but 15 inch gave you a choice 8 [TS]

00:08:02   or 16 right the 13 inch here it comes [TS]

00:08:06   with four gigs of ram at the 2.5 [TS]

00:08:09   gigahertz speed and then at the 2.9 [TS]

00:08:11   gigahertz it which is 1499 it is eight [TS]

00:08:15   gigs and that's that's it numbers gigs [TS]

00:08:19   now are you looking at the right thing [TS]

00:08:20   yeah i'm looking at the right thing for [TS]

00:08:22   four gigs hang on no come on i'll hang [TS]

00:08:25   on a click the wrong one you take eight [TS]

00:08:28   gigs on both of them yeah you're right i [TS]

00:08:29   was looking at the non right now sorry [TS]

00:08:31   alright 1699 1999 with Retina Display [TS]

00:08:36   eight gigs both can't configure yeah [TS]

00:08:39   that and that is that is disappointing [TS]

00:08:40   like I'm happy that all the minimums are [TS]

00:08:43   now eight but I'm not happy that the [TS]

00:08:44   maximum is eight on this thing it's [TS]

00:08:46   really thin it's about point seven five [TS]

00:08:48   inches which is like twenty percent [TS]

00:08:50   thinner than the old one right the most [TS]

00:08:52   interesting about is really light like [TS]

00:08:53   3.5 pounds they lost a pound like it's [TS]

00:08:56   starting to push down into not into [TS]

00:08:59   macbook air territory quite yet but it [TS]

00:09:02   starts to change how that machine feel [TS]

00:09:05   like we're all waiting around for a [TS]

00:09:06   retina MacBook garum and as we discussed [TS]

00:09:08   on past shows my theory as to why they [TS]

00:09:11   can't do that is because it's just not [TS]

00:09:12   enough room and it's getting a little [TS]

00:09:13   package for a battery big enough to [TS]

00:09:15   power retina display so don't get that [TS]

00:09:18   sorted out eventually but while while we [TS]

00:09:20   wait if you you know pump a little iron [TS]

00:09:23   this 13-inch MacBook Pro could be a [TS]

00:09:26   reasonable proxy / 13 inch macbook air [TS]

00:09:28   it's not super light and super skinny [TS]

00:09:32   like the air is but still I bet it [TS]

00:09:35   crosses some threshold from feeling like [TS]

00:09:36   you're hanging around a big brick to [TS]

00:09:38   feeling like you're carrying around [TS]

00:09:39   something that's pretty thin a lot like [TS]

00:09:41   even the 15 inch now 15 ish feels too [TS]

00:09:43   much like a lunch tray to to make you [TS]

00:09:46   feel like it's small but this one this [TS]

00:09:48   looks like a really nice machine except [TS]

00:09:49   for the RAM thing yep USB 3 is now going [TS]

00:09:53   everywhere on the Mac line so this thing [TS]

00:09:55   is you know it's going to Thunderbolt [TS]

00:09:56   ports USB 3 the dual mics which they're [TS]

00:09:59   also throwing everywhere on the line i [TS]

00:10:00   guess for mountain lions dictation [TS]

00:10:02   features i can do noise cancellation and [TS]

00:10:03   stuff to make the speech better not the [TS]

00:10:07   microphones are super high quality and [TS]

00:10:08   they're actually in kind of a weird spot [TS]

00:10:09   on the side of the machine but to Mike's [TS]

00:10:11   is better than one and hdmi out you know [TS]

00:10:15   all the modern things we expect it mazes [TS]

00:10:16   me kind of that the SD card slot keeps [TS]

00:10:19   hanging on you know like they never put [TS]

00:10:22   CF slots and their thing so just sort of [TS]

00:10:24   picked a winner it's like OSD I don't it [TS]

00:10:27   is SD like the big giant winner in the [TS]

00:10:30   camera space like who's using SD cards [TS]

00:10:32   people with cameras I don't see a lot of [TS]

00:10:35   people using them like we see people [TS]

00:10:36   using USB thumb drives as they're like [TS]

00:10:38   little solid-state storage they carry [TS]

00:10:40   around ah but I was under the impression [TS]

00:10:43   at least last time I was looking into [TS]

00:10:45   this that CF is still has some reasons [TS]

00:10:48   for pro people to use it and this is a [TS]

00:10:50   macbook pro but anyway it is kind of [TS]

00:10:52   surprising to me but surprisingly when [TS]

00:10:54   SD card slot slot started to appear on [TS]

00:10:57   max it's kind of surprising to me that [TS]

00:10:58   they continue to be there because Apple [TS]

00:11:01   is so ruthless about removing ports that [TS]

00:11:03   they don't want [TS]

00:11:03   no firewire or anything on this like [TS]

00:11:05   fire wire is done we've got sundar bolt [TS]

00:11:06   now and USB 3 God every time I look at [TS]

00:11:11   these machines I think about the Mac Pro [TS]

00:11:13   that you could buy which does not have [TS]

00:11:15   USB 3 does not have Thunderbolt that's [TS]

00:11:18   depressing alright the retina display is [TS]

00:11:22   exactly what you saw just a double the [TS]

00:11:23   old display 2560 by 1600 and I have to [TS]

00:11:28   say like I've seen lots of 15 inch [TS]

00:11:30   retinas a friend of mine at work had one [TS]

00:11:32   SAT right next to me for a while so I [TS]

00:11:34   look it is and I've seen a bunch of [TS]

00:11:36   other ones and that really is such a [TS]

00:11:38   nice screen like you've seen it yourself [TS]

00:11:39   like you said is the only screen that [TS]

00:11:41   you've used in years that doesn't [TS]

00:11:42   actually give you eye strain desktop [TS]

00:11:44   laptop anything and I'm I really like [TS]

00:11:48   that screen it has all the aspects of it [TS]

00:11:51   that that I wish the desktops is why I [TS]

00:11:54   like when they went all glossy [TS]

00:11:55   everywhere we all complain well the [TS]

00:11:57   retina is has far less glare the other [TS]

00:12:00   ones it doesn't have the glass over the [TS]

00:12:01   top of it and I don't know if it has an [TS]

00:12:02   anti-glare coating this one I believe [TS]

00:12:04   does but if there's less glare like even [TS]

00:12:07   on the 50 inch there's just less glare [TS]

00:12:09   there's no air gap between some glass [TS]

00:12:11   thing covering the display it really [TS]

00:12:13   does look like the pixels are up on the [TS]

00:12:15   surface they said that about the the [TS]

00:12:16   iPhone 4 or 4s or whenever they [TS]

00:12:18   laminated that thing and I didn't really [TS]

00:12:20   see it there but I see it on the 15-inch [TS]

00:12:22   macbook pro retina I'm assuming you'll [TS]

00:12:25   see it on the 13 as well the downside to [TS]

00:12:28   that is the durability issue is kind of [TS]

00:12:31   scary if you drop your keys on the [TS]

00:12:32   screen of your old macbook pro and it [TS]

00:12:36   scratches that glass they can replace [TS]

00:12:37   that front glass for you but if you drop [TS]

00:12:39   your keys on the screen of one of these [TS]

00:12:41   retina models that screen that glass is [TS]

00:12:43   laminated to the screen and if you want [TS]

00:12:45   that scratch to go away you got to pay [TS]

00:12:46   for an entire new screen which is not [TS]

00:12:48   going to be cheap so that's that's the [TS]

00:12:52   price you pay for having a much much [TS]

00:12:53   nicer looking screen you got to be a [TS]

00:12:54   little bit more careful with it and the [TS]

00:12:58   thing about these screens is that if you [TS]

00:13:00   use like one of those hacks when those [TS]

00:13:01   resolution hacks to put it into sort of [TS]

00:13:03   native 1x mode where one point is 1 [TS]

00:13:06   pixel on a Retina display which Apple [TS]

00:13:08   wisely does not allow you to do but if [TS]

00:13:10   you do that everything becomes [TS]

00:13:12   microscopic and you think boy now it's [TS]

00:13:14   all blurry I can't see anything but if [TS]

00:13:16   you [TS]

00:13:16   lean really close to the screen or you [TS]

00:13:18   get like a run of the jeweler loupe [TS]

00:13:19   things or whatever you can see it's not [TS]

00:13:21   that it's blurry is that your vision is [TS]

00:13:22   blurry if you go put your nose right its [TS]

00:13:25   screen you can see oh yeah there they [TS]

00:13:26   are all the little fine details crisply [TS]

00:13:28   drawn in tiny pixels that are you know [TS]

00:13:31   it's too small for the eye to see it [TS]

00:13:33   really is amazing um and yeah whereas [TS]

00:13:38   where is my desktop display it's like [TS]

00:13:40   this where where is it ends in a secret [TS]

00:13:43   lab somewhere deep in the bowels of [TS]

00:13:46   Apple yeah mac pro 2013 Tim Cook says [TS]

00:13:50   once again not that there will be a new [TS]

00:13:52   mac pro 2013 but that people who are [TS]

00:13:55   disappointed that there is no mac pro [TS]

00:13:57   apple will have something for them in [TS]

00:13:59   2013 i could just could just be faster [TS]

00:14:03   cpu could be the middle finger yea vote [TS]

00:14:07   anyway i patiently wait for 2013 [TS]

00:14:10   contained wait and so they show the [TS]

00:14:12   little thing here's the macbook lineup [TS]

00:14:13   now they've got the heir of the pro and [TS]

00:14:15   the pro with retina display like they [TS]

00:14:17   lumped it into those three bins the [TS]

00:14:19   heirs and the pros are all basically you [TS]

00:14:20   know by implication non-retina because [TS]

00:14:23   they're still selling the 13-inch non [TS]

00:14:25   retina macbook pro on the 15 inch [TS]

00:14:27   non-retina mac or probably guessed for [TS]

00:14:28   people who want optical drives or for [TS]

00:14:31   people who can't afford the the ones [TS]

00:14:33   that have the retina display but it is a [TS]

00:14:35   pretty good spread of price like the air [TS]

00:14:37   started a thousand the macbook pros [TS]

00:14:39   without retina start at 1200 and the [TS]

00:14:41   with retina started 1700 and the visual [TS]

00:14:44   identity is like there's black frames [TS]

00:14:47   around the pros retina and non-retina [TS]

00:14:48   like around the screen and the air is [TS]

00:14:51   still have like the aluminium color [TS]

00:14:53   around the screen and much thicker [TS]

00:14:54   border around the air so it kind of [TS]

00:14:56   makes them look older and cheaper you [TS]

00:14:57   know they're getting kind of long in the [TS]

00:15:00   tooth but uh I i said it's there if that [TS]

00:15:03   is I think a very intentional I think [TS]

00:15:04   that's the distinction it's if it's a [TS]

00:15:06   Retina Display currently if it's a [TS]

00:15:10   Retina Display it's going to get the [TS]

00:15:11   beautiful black border and if it is the [TS]

00:15:14   air it's not but the non-retina pros [TS]

00:15:17   still have the blood more enjoy his [TS]

00:15:18   gambling lack is like is like pro pro or [TS]

00:15:21   it could be a transition what we'll find [TS]

00:15:23   out when the retina has come out if they [TS]

00:15:25   have suddenly have a black border around [TS]

00:15:26   them then there was just the new look [TS]

00:15:27   they were going to our [TS]

00:15:28   took a while to transition but thickness [TS]

00:15:30   order that makes it look cheaper kind of [TS]

00:15:32   John were you as surprised a little bit [TS]

00:15:34   by the fact that the macbook pros [TS]

00:15:37   non-retina are still there were you [TS]

00:15:40   expecting them to be replaced because [TS]

00:15:41   there's not much difference in price [TS]

00:15:43   there's only in the case of the 13-inch [TS]

00:15:46   I think there's only maybe 150 to 200 [TS]

00:15:49   bucks difference in price I'm not saying [TS]

00:15:51   that's not a lot of money to spend a [TS]

00:15:53   difference on a computer but do you [TS]

00:15:56   think that the non retina macbook pros [TS]

00:15:58   are selling well would you buy if you [TS]

00:16:00   were buying a laptop today and you [TS]

00:16:02   decided it wasn't an air is there really [TS]

00:16:04   much of a decision for you like wood [TS]

00:16:06   could you see people buying a 13-inch [TS]

00:16:10   MacBook Pro without retina and my [TS]

00:16:14   impression right now is the non-retina [TS]

00:16:15   pros are still around for the same [TS]

00:16:16   reason the 17-inch was still around with [TS]

00:16:18   that with the pc card slot for such a [TS]

00:16:19   long time remember those years though [TS]

00:16:21   he's like and if you still want a pc [TS]

00:16:23   card slot you're forced to get the 7th [TS]

00:16:25   like that battleship hung around for it [TS]

00:16:26   seemed like a really long time and we [TS]

00:16:27   just stopped paying attention to it but [TS]

00:16:29   i think there was a class of customer [TS]

00:16:30   who wanted that machine an apple was [TS]

00:16:32   giving them an extra year or two or [TS]

00:16:34   wherever it was for them to phase out [TS]

00:16:36   and i feel like this is the same way but [TS]

00:16:37   in this case it's with the optical drive [TS]

00:16:39   like it's the only reason you would [TS]

00:16:40   really buy those not not because they're [TS]

00:16:42   cheaper like you know i think it's [TS]

00:16:46   because the optical drive because as you [TS]

00:16:47   said if someone is buying a pro a couple [TS]

00:16:49   hundred dollars like as they need it for [TS]

00:16:50   their work a couple hundred dollars [TS]

00:16:52   isn't a big deal and if you don't need [TS]

00:16:53   it for your work well an error is [TS]

00:16:55   probably a better machine for you [TS]

00:16:56   because who cares if it has all this big [TS]

00:16:58   fancy power and everything and the [TS]

00:17:00   larger screen stuff like that so uh [TS]

00:17:02   who's going to be still buying those [TS]

00:17:04   it's like well it is people who are both [TS]

00:17:07   price conscious and still want the [TS]

00:17:08   optical drive one important person who's [TS]

00:17:10   like this is my mother who loves the [TS]

00:17:12   optical drive and she has a current 13 [TS]

00:17:14   inch or a pre retina 13-inch MacBook Pro [TS]

00:17:17   and she uses the opp to drive all time [TS]

00:17:20   she rents audio books from the library [TS]

00:17:22   and puts them into her drive there and [TS]

00:17:25   she gets netflix movies on disk and puts [TS]

00:17:27   them in and watches them on her laptop [TS]

00:17:28   I've all my dad watches sports or [TS]

00:17:30   cooking shows and without that optical [TS]

00:17:33   drive it's you know you've got a problem [TS]

00:17:36   like I've told her them going away she's [TS]

00:17:37   like well just gonna keep using this one [TS]

00:17:39   until they all go away you know I'm [TS]

00:17:40   there they're slowly going away so if [TS]

00:17:41   you [TS]

00:17:42   if she was in the market for a new and [TS]

00:17:43   she's not her thing is working fine but [TS]

00:17:44   if she was she would definitely buy the [TS]

00:17:46   ones that with the absolute drive [TS]

00:17:47   because they're a little bit cheaper and [TS]

00:17:48   you know she doesn't to spend too much [TS]

00:17:50   money and they had the optical drive so [TS]

00:17:51   these those pro still serve a purpose [TS]

00:17:54   for some period of time to sort of [TS]

00:17:56   transition the the people who really [TS]

00:17:59   want an optical drive of it and I think [TS]

00:18:01   it does help them flush out there the [TS]

00:18:03   price points even if people end up [TS]

00:18:04   bouncing to the lower or higher end and [TS]

00:18:06   don't actually land on a little middle [TS]

00:18:07   and it's nice to have a range you don't [TS]

00:18:09   want to jump right from the air is to [TS]

00:18:11   like a seventeen hundred dollar pro with [TS]

00:18:12   retina right yeah you're getting one of [TS]

00:18:16   these 13 inch ones right I hate laptops [TS]

00:18:19   I don't like laptops ah but it's yeah [TS]

00:18:21   that's nice machine looks where can we [TS]

00:18:24   do our first sponsor before you continue [TS]

00:18:26   go for it shutterstock.com 20 million [TS]

00:18:29   stock photos vectors illustrations video [TS]

00:18:31   clips that the best stuff they have a [TS]

00:18:33   really cool thing when you go there you [TS]

00:18:36   want to put to get a little package of [TS]

00:18:37   images have you spent any time on the [TS]

00:18:38   site John I do you can say no I have not [TS]

00:18:41   you have not well you're not right now [TS]

00:18:43   creating anything new that would require [TS]

00:18:45   images or vectors or illustrations or [TS]

00:18:48   video clips but if you are this could be [TS]

00:18:50   an iOS app could be a website you could [TS]

00:18:52   be want to make some swag for you you're [TS]

00:18:55   going to run a booth over at the [TS]

00:18:56   macworld right not me you're not running [TS]

00:18:59   the booth no no booth all right well if [TS]

00:19:01   you are you may want to get some artwork [TS]

00:19:03   you may want to have some things on [TS]

00:19:04   display this is the place to go you get [TS]

00:19:06   a global image collection they're adding [TS]

00:19:08   ten thousand images a day from folks who [TS]

00:19:10   are all over the whole world you have [TS]

00:19:13   truly international image library to [TS]

00:19:17   choose from you can download them in any [TS]

00:19:19   size you pay one price you get the [TS]

00:19:21   highest quality images for one price and [TS]

00:19:24   nickel and dime you and even have an [TS]

00:19:26   ipad app that you can use to help [TS]

00:19:28   collect and manage your light your [TS]

00:19:30   lightboxes you're going through this [TS]

00:19:31   thing you're saying I want this one I [TS]

00:19:33   want this one this one you put them in [TS]

00:19:34   your lightbox you organize them you [TS]

00:19:36   create a package and you buy it you just [TS]

00:19:37   get one image if you want or you can get [TS]

00:19:39   a subscription it's whatever you want [TS]

00:19:41   your design shop you always need stuff [TS]

00:19:42   like this subscribe it's cheaper or you [TS]

00:19:45   just want one image because it's a [TS]

00:19:46   coming up on Halloween you get a blog [TS]

00:19:48   and you want a cool Halloween header go [TS]

00:19:51   here check it out why because I'm giving [TS]

00:19:53   you thirty percent off use [TS]

00:19:55   dan sent me ten number ten you'll get [TS]

00:19:58   thirty percent off any package you put [TS]

00:20:00   together once you find images you like [TS]

00:20:01   do it all over at shutter stock dot-com [TS]

00:20:06   dan sent me ten is the code thanks very [TS]

00:20:08   much them for making this show possible [TS]

00:20:10   go check it out you'll like it all right [TS]

00:20:14   please continue sir this is the day of [TS]

00:20:17   construction trucks driving about my [TS]

00:20:18   house I don't know where they're going [TS]

00:20:19   but what's going on in your neighborhood [TS]

00:20:21   they want to go somewhere at least [TS]

00:20:22   they're not stopping the D [TS]

00:20:23   gentrification of your neighborhood has [TS]

00:20:25   begun it could be street cleaners I [TS]

00:20:27   haven't checked okay but they're noisy [TS]

00:20:29   all right Oh Mac Mini the mac mini I'm a [TS]

00:20:34   big fan of the mac mini John let's play [TS]

00:20:37   the this would never have happened to [TS]

00:20:39   Steve Jobs was a lot because that's such [TS]

00:20:41   a fun game to play it is a fun game and [TS]

00:20:43   in case to be absolutely clear to the [TS]

00:20:46   people at this a game is ridiculous I [TS]

00:20:48   don't like I haven't yet to read a [TS]

00:20:50   single intelligent thing said in the [TS]

00:20:53   context of this wouldn't have happened a [TS]

00:20:54   Steve Jobs is a lot I don't not not sure [TS]

00:20:56   anything children can be said in that [TS]

00:20:58   context but ah I'm doing mrs. joke when [TS]

00:21:02   Phil Schiller said you knew there'd be [TS]

00:21:04   something called many in this [TS]

00:21:05   presentation didn't you ah they never [TS]

00:21:06   would have spoiled the surprise of some [TS]

00:21:08   announcement later in a presentation of [TS]

00:21:11   Steve Jobs was alive that is the perfect [TS]

00:21:13   example that phenomenon because i'm [TS]

00:21:15   pretty sure Steve hub is it exactly that [TS]

00:21:17   same thing when he was alive which is [TS]

00:21:18   sort of the pattern for all these stupid [TS]

00:21:20   things but anyway that was cute um so [TS]

00:21:23   Mac Mini they Rev the Mac minion I'm [TS]

00:21:26   like I know we complain about the mac [TS]

00:21:27   pro with the mac mini if you were like a [TS]

00:21:29   big mac mini fan I guess Mac Mini Colo [TS]

00:21:31   probably is it's like when are we gonna [TS]

00:21:34   get a mini update what Apple feels like [TS]

00:21:35   it like cool your jets man you know this [TS]

00:21:38   is the macbook pros every year and I [TS]

00:21:40   like the laptop line every year they're [TS]

00:21:41   gonna do something with the laptop line [TS]

00:21:43   because those are their bread and butter [TS]

00:21:44   but the mac mini yeah you know but so [TS]

00:21:49   the thing with Mac Mini is like when [TS]

00:21:50   it's at the end of its life time you [TS]

00:21:51   really don't want to buy one because [TS]

00:21:52   when it gets revved it's a big leap from [TS]

00:21:55   the past one and this is an impressive [TS]

00:21:57   little machine alright so first the USB [TS]

00:22:01   3 of course for you as beasley 3 slots [TS]

00:22:03   firewire 800 still hanging on there yeah [TS]

00:22:05   what you got a weird that's really good [TS]

00:22:07   yes [TS]

00:22:09   bolt port the Mac Mini has a Thunderbolt [TS]

00:22:11   port Mac Pro not so much hdmi you know [TS]

00:22:13   with the acknowledgement of the people [TS]

00:22:14   who want to use it attached to a TV [TS]

00:22:15   really fast CPUs I put a link in the [TS]

00:22:19   show notes of showing the benchmarks of [TS]

00:22:20   this thing and how depressingly it beats [TS]

00:22:23   some of the older mac pros in some [TS]

00:22:25   benchmarks the mac mini beating them at [TS]

00:22:27   back pros i think was like a 2009 mac [TS]

00:22:29   pro it is now faster than in some cpu [TS]

00:22:31   benchmarks up to 16 gigs ram 13-inch [TS]

00:22:34   retina MacBook Pro can have it but the [TS]

00:22:35   mac mini can and you know one terabyte [TS]

00:22:39   hard drive or 256 gig SSD and an option [TS]

00:22:43   for the fusion drive which we'll discuss [TS]

00:22:44   later these these minis I've thought [TS]

00:22:47   about getting a mini for just two [TS]

00:22:49   attached to my TV for a while the thing [TS]

00:22:52   that keeps stopping is one these are [TS]

00:22:53   pretty expensive like the mini I mean I [TS]

00:22:56   guess it's kind of stayed the same price [TS]

00:22:57   so it probably is going down but it's [TS]

00:22:59   not like you're getting a mini for 300 [TS]

00:23:01   bucks you know once you get the men you [TS]

00:23:02   want you're pushing up close to a [TS]

00:23:04   thousand so it's not and it's not an [TS]

00:23:07   insignificant investment and second is [TS]

00:23:09   I'm still a little bit worried about fan [TS]

00:23:10   noise I don't have something always on [TS]

00:23:12   attached to my TV in my TV room adding [TS]

00:23:14   more fan ever hear that i have a lot of [TS]

00:23:16   mac minis you never hear the fans those [TS]

00:23:18   I'd be happier if it had no fan because [TS]

00:23:20   i love the apple TV yeah but i don't [TS]

00:23:22   think the fan maybe the Jackals on the [TS]

00:23:24   chat room can corroborate this or [TS]

00:23:26   dispute it but I unless I'm doing [TS]

00:23:30   something with flash I never hear the [TS]

00:23:32   fan of that thing yeah I'll bet it's [TS]

00:23:34   quiet but anyway I continue to to I the [TS]

00:23:37   mac mini warily maybe I can consider [TS]

00:23:40   getting one to attachment I just keep [TS]

00:23:41   hoping that like newer Apple TVs will [TS]

00:23:43   come out with no fans that do everything [TS]

00:23:45   that I would would be doing with the mac [TS]

00:23:46   mini oh right way that's cute it's a [TS]

00:23:50   nice little update thumbs up on that add [TS]

00:23:54   that extra how do you have any of those [TS]

00:23:56   anyone minis yeah no no I've always [TS]

00:23:59   avoided them what what if the update to [TS]

00:24:01   the mac pro is that they get rid of the [TS]

00:24:03   mac pro and they have a mini that has [TS]

00:24:06   just some kind of thing where you can [TS]

00:24:07   like a drobo style insert some drives [TS]

00:24:09   and and pci cards i'll be very upset [TS]

00:24:13   with Tim alright if you did that or on [TS]

00:24:15   her same basis and I'd say you know Tim [TS]

00:24:16   you said in 2013 you'd have something [TS]

00:24:19   for the people who are just wonder [TS]

00:24:21   there's no mac [TS]

00:24:22   this is not it and once again to [TS]

00:24:24   reiterate the reason you can't have this [TS]

00:24:26   fantasy scenario is because at least for [TS]

00:24:28   me and I suspect for other people as [TS]

00:24:29   well that the reason I want to Mac Pro [TS]

00:24:31   is because i want the fastest available [TS]

00:24:33   video card in there and the fastest [TS]

00:24:37   available video cards cannot run over [TS]

00:24:38   Thunderbolt because Thunderbolt does not [TS]

00:24:40   have enough bandwidth it's equivalent to [TS]

00:24:43   like what is like for pci express lanes [TS]

00:24:45   or something like that I remember the [TS]

00:24:46   exact numbers but the top end video [TS]

00:24:47   cards use more PCI Express Lanes than is [TS]

00:24:50   available in the current version of [TS]

00:24:51   Thunderbolt so everything else aside the [TS]

00:24:54   you know possible expensive having [TS]

00:24:55   external breakout boxes and stuff like [TS]

00:24:57   bad ball is just not it's just not [TS]

00:24:58   possible with current technology to get [TS]

00:25:00   the machine that I want and of course [TS]

00:25:01   the other people want mac pros you know [TS]

00:25:04   they want to put in big full-length pci [TS]

00:25:05   express cards again they probably need [TS]

00:25:07   more lanes even if you had a breakout [TS]

00:25:08   box it couldn't you know it's just less [TS]

00:25:10   convenient to have this big spaghetti of [TS]

00:25:12   boxes you know we don't want a little [TS]

00:25:15   neck mini and then connect to you know a [TS]

00:25:16   thunderbolt drive chassis where you can [TS]

00:25:18   put for hard drives and then connected [TS]

00:25:20   to another chassis where you can put two [TS]

00:25:22   pci cards for your video capture you end [TS]

00:25:24   up with this big spaghetti of boxes [TS]

00:25:26   connected with wires you like I can't [TS]

00:25:28   just package that in one really nice box [TS]

00:25:30   and give it to me now I fully expect the [TS]

00:25:31   new mac pro you know the optical drives [TS]

00:25:33   go away the case gets smaller SSDs [TS]

00:25:37   feature prominently in the pre-installed [TS]

00:25:39   hardware again we'll get to the fusion [TS]

00:25:40   drive in a little bit that's what I [TS]

00:25:42   expect of a new mac pro replacement and [TS]

00:25:44   by the way give me retina display and [TS]

00:25:46   some crazy video card that can actually [TS]

00:25:47   drive it over some kind of bus I'd like [TS]

00:25:49   whatever you got to do make it happen [TS]

00:25:50   right let's look we're all signed up for [TS]

00:25:52   for 2013 so um fingers crossed but for [TS]

00:25:58   now on the desktop realm we've got the [TS]

00:26:00   new imac with yes they said was like the [TS]

00:26:02   people consider the imac the flagship of [TS]

00:26:04   the neckline it's like you're just [TS]

00:26:07   you're just rolling over in your grave [TS]

00:26:09   when they said that I me it is like [TS]

00:26:10   psychologically like if you if you ask [TS]

00:26:13   the general public name a Mac they're [TS]

00:26:14   like the imac is that a Mac like that'll [TS]

00:26:16   come up so they know that it like but [TS]

00:26:17   you know the flagship does that mean it [TS]

00:26:20   is a faction well wait a minute the hold [TS]

00:26:22   on hang on ever since the day the imac [TS]

00:26:26   came out i would argue that that has [TS]

00:26:28   been their flagship mac that i'm at the [TS]

00:26:30   imac has always ever since that first [TS]

00:26:32   day that has been the mac and then [TS]

00:26:36   if you had a Steve Jobs and today if [TS]

00:26:37   you'd asked him cook and if you'd ask [TS]

00:26:39   most folks on the street if you if you [TS]

00:26:42   said imagine in your mind a Mac what do [TS]

00:26:46   you think of they're going to think of [TS]

00:26:48   an imac now you might not think of the [TS]

00:26:50   imac but i think most most people still [TS]

00:26:53   Sam Mac they're probably not going to [TS]

00:26:55   think of a laptop I think the thing your [TS]

00:26:57   laptop at this point it's fun yeah you [TS]

00:26:59   know what you mean you may have you may [TS]

00:27:00   have a good point there but I bet you [TS]

00:27:03   that there's more people on the street [TS]

00:27:05   who don't even know that Apple makes a [TS]

00:27:07   tower anymore oh yeah I'm sure that's [TS]

00:27:09   sir you know but like it uh it depends [TS]

00:27:11   on what you're different hey wait a [TS]

00:27:12   minute where where the where are the [TS]

00:27:14   towers in the in the apple store is [TS]

00:27:17   still there are they still there because [TS]

00:27:18   I remember you could walk in the apple [TS]

00:27:19   store and fifty percent of what you saw [TS]

00:27:22   where the towers sitting up on top of [TS]

00:27:24   the thing with the cinema displays next [TS]

00:27:25   to them and now it's all ipads iphones [TS]

00:27:28   and laptops and I wonder if you if [TS]

00:27:32   there's more than a couple of the towers [TS]

00:27:36   and they're jackals Andy you've been to [TS]

00:27:37   a i'm gerry only to apple store recently [TS]

00:27:40   you've been in there recently I'd be [TS]

00:27:41   shocked if there was more than two i can [TS]

00:27:43   remember say i think there might be one [TS]

00:27:44   I'd be surprised there's two yeah this [TS]

00:27:47   one does definitely one because I saw it [TS]

00:27:49   last time i was there which is like a [TS]

00:27:50   week ago right and if there's two [TS]

00:27:51   they're right next to each other I think [TS]

00:27:53   they used to be too and I think now [TS]

00:27:54   that's probably just one and then the [TS]

00:27:56   thing next to it is TV with a mini [TS]

00:27:57   connected to it or TV with an apple TV [TS]

00:28:00   connect to do or something but there's [TS]

00:28:02   still one I mean I don't care what's in [TS]

00:28:03   the apple store on the blind from the [TS]

00:28:04   apple store just you know do they know [TS]

00:28:06   what I want yeah but anyway in the [TS]

00:28:09   meantime imac they have a cool imac [TS]

00:28:13   evolution picture they showed the the [TS]

00:28:15   seven generations of imax all lined up [TS]

00:28:17   yeah and that was it was good for [TS]

00:28:22   getting across the message they want it [TS]

00:28:23   because you know there's the CRT ones [TS]

00:28:24   and it's like you know what can you do [TS]

00:28:26   CRT and then there was the the [TS]

00:28:28   transitional form where it was like we [TS]

00:28:32   didn't want to shove all the guts in the [TS]

00:28:33   back of the display because that makes [TS]

00:28:35   it all fat don't lampshade stop yeah yes [TS]

00:28:37   that you have a lampshade I did not [TS]

00:28:40   myself I had one and I should have kept [TS]

00:28:41   it on a wide and keep that thing yeah [TS]

00:28:44   that was a great machine I remember when [TS]

00:28:45   that design came out I saw it in person [TS]

00:28:48   I'm like I can't [TS]

00:28:49   you can buy this computer for the amount [TS]

00:28:52   of money they were selling it for [TS]

00:28:53   because it looks so expensive like that [TS]

00:28:55   ridiculous arm thing and the way it [TS]

00:28:57   worked and looked and it just looked [TS]

00:28:59   like an incredibly expensive product [TS]

00:29:02   like it look like oh this is you know [TS]

00:29:03   some crazy bang and olufsen thing and I [TS]

00:29:05   can't afford something business it was [TS]

00:29:07   like 1,200 bucks or whatever was I could [TS]

00:29:09   not believe that you could get it for [TS]

00:29:10   that price and so they were like let's [TS]

00:29:12   let's let each element be true to itself [TS]

00:29:14   so that we don't want to shovel the guts [TS]

00:29:16   in the back of the monitor because [TS]

00:29:17   that's you know the guts they should be [TS]

00:29:19   squatted note to the ground and so had [TS]

00:29:21   the little dome thing it was like it was [TS]

00:29:22   matt finish that's one of the only times [TS]

00:29:24   i can remember apple doing intentionally [TS]

00:29:25   like a very matte finish like matte [TS]

00:29:27   finish white very strange uh and then [TS]

00:29:29   the monitor let's let the float in the [TS]

00:29:31   air its essence is that it's thin and [TS]

00:29:32   free you know and so then they evolved [TS]

00:29:34   it in the very next revision after the [TS]

00:29:36   lampshades I didn't do as well as they [TS]

00:29:38   had hoped they would do uh they said you [TS]

00:29:41   know we have the technology now to shove [TS]

00:29:42   the guts on the back of the monitor [TS]

00:29:43   because then it's not that thick so they [TS]

00:29:45   show of the guts in the back of the [TS]

00:29:46   monitor and it was thicker than the old [TS]

00:29:47   floating monitor on the lampshade but [TS]

00:29:50   they got progressively thinner they had [TS]

00:29:52   that little one i like the little brak [TS]

00:29:55   little black dress model or you know the [TS]

00:29:58   car in black where they changed the back [TS]

00:30:00   of the imac to black and in profile it's [TS]

00:30:02   slimming the girl you see is the silver [TS]

00:30:03   and the black disappears alright optical [TS]

00:30:06   illusions it's like when you hold your [TS]

00:30:08   fingers up in front of your eye and you [TS]

00:30:10   make a really really tiny little pin [TS]

00:30:12   hole in it improves your vision that's [TS]

00:30:14   not not the coalition but yes that's not [TS]

00:30:16   something you can do yeah alright then [TS]

00:30:21   they made the back back to all the minim [TS]

00:30:23   it's pretty thin on the current models [TS]

00:30:24   alright so then I said nay let's show [TS]

00:30:26   you the new iMac and they put up a slide [TS]

00:30:27   that did this very careful reveal of the [TS]

00:30:29   edge of the imac coming up on the the [TS]

00:30:32   video on the slide it was super duper [TS]

00:30:34   thin and they showed the picture of it [TS]

00:30:36   which is also from that strange awkward [TS]

00:30:38   kind of angle showing look at this thin [TS]

00:30:40   edge it's five millimeters thin ah and [TS]

00:30:43   phil was very excited about that and [TS]

00:30:45   kept showing it in the show notes i have [TS]

00:30:47   linked to an image from our technical [TS]

00:30:50   article which i also linked that is a [TS]

00:30:52   picture taken by the arse guys when they [TS]

00:30:54   are at the apple sort of meet and greet [TS]

00:30:59   play with the hardware type thing and it [TS]

00:31:01   is not from that very careful angle [TS]

00:31:03   chosen to show only the thin edge and [TS]

00:31:05   not the back and you can see the the [TS]

00:31:09   back end of this thing I tweeted the [TS]

00:31:12   thing earlier it's like does this [TS]

00:31:13   aluminum back make me look fat because [TS]

00:31:15   many angles it looks like there's some [TS]

00:31:18   sort of bulge or tumor or you know this [TS]

00:31:22   junk in the trunk in the back of that [TS]

00:31:24   imac and the the thing about that thin [TS]

00:31:28   edge it's like what does that buy you [TS]

00:31:29   it's not a laptop dude do I really care [TS]

00:31:31   how thin the edge of the imac is if I [TS]

00:31:35   have to see this big lump in thing from [TS]

00:31:37   any angle where I happen to see the back [TS]

00:31:38   now Phil's right he brought up the [TS]

00:31:40   picture the old ways like look here's [TS]

00:31:41   the old one doesn't look humongous and [TS]

00:31:43   thick and ridiculous monks you see the [TS]

00:31:44   new one and is true it does you look at [TS]

00:31:46   it from the side you're like oh my it [TS]

00:31:47   starts to look like the old white imac [TS]

00:31:49   with everything on the back of the [TS]

00:31:50   monitor like man that thing just looks [TS]

00:31:52   like a giant battleship now compared to [TS]

00:31:54   this new one but at a certain point I [TS]

00:31:56   wouldn't want it to continue to [TS]

00:31:59   compromise the the insides of this thing [TS]

00:32:03   just to get the this the thin edge [TS]

00:32:08   because like I again beyond aesthetics I [TS]

00:32:10   just don't see what that buys you but [TS]

00:32:12   it's purely sort of as a vanity feature [TS]

00:32:14   it's purely a dozen less of a cool and [TS]

00:32:17   thin now if the whole thing was that [TS]

00:32:18   thin like then we're getting somewhere [TS]

00:32:20   like because then it's like oh that's [TS]

00:32:21   it's getting crazy really is completely [TS]

00:32:23   elemental but speaking of the elemental [TS]

00:32:26   stuff the next part of this which was [TS]

00:32:27   actually addressed on the thing is the [TS]

00:32:29   chin lots of people are talking about [TS]

00:32:32   this and apples like we love the chin [TS]

00:32:33   the question is why the hell does the [TS]

00:32:35   imac have a chant at all yeah it is not [TS]

00:32:37   there's no physical reason like you [TS]

00:32:39   could put all the guts in the back of it [TS]

00:32:40   there's nothing in the chin like the [TS]

00:32:41   chin is health then at this point [TS]

00:32:42   there's nothing of significance in there [TS]

00:32:44   you could put everything that's in and [TS]

00:32:45   I'm a completely behind the screen and [TS]

00:32:47   it would look like a really cool display [TS]

00:32:49   yeah do you think that's why they do it [TS]

00:32:50   so it does not look like a display so [TS]

00:32:52   this is the distinction between the imac [TS]

00:32:54   and and display yeah it's kind of weird [TS]

00:32:56   to me that they insist on that [TS]

00:32:57   distinction because for their iOS [TS]

00:32:59   devices they don't do that they don't [TS]

00:33:01   say we've got of an apple somewhere in [TS]

00:33:02   the front of this device right they say [TS]

00:33:04   like the whole front is just like it's [TS]

00:33:05   you all you see is the screen and if [TS]

00:33:07   they could you know if they only put [TS]

00:33:09   edges on there for you to grip and of [TS]

00:33:11   course you've got the home button but [TS]

00:33:12   there's no place like dedicated to [TS]

00:33:13   branding and the chin is dedicated to [TS]

00:33:15   branding is that it is a differentiation [TS]

00:33:16   and branding [TS]

00:33:17   you're not just looking at a monitor [TS]

00:33:18   this is an entire Apple computer see the [TS]

00:33:20   apple logo or in the middle there it's [TS]

00:33:21   an apple computer then chin keeps [TS]

00:33:23   getting smaller thinner less prominent [TS]

00:33:25   all that's all good things but maybe [TS]

00:33:27   they feel like if they take that away [TS]

00:33:29   there's not enough left to brand the [TS]

00:33:32   thing as an apple computer or as they [TS]

00:33:34   think iOS and the devices themselves are [TS]

00:33:36   iconic enough I might just start to look [TS]

00:33:37   like a monitor but anyway they did [TS]

00:33:39   emphasize that the back panel and the [TS]

00:33:42   chin are now like fuse together with [TS]

00:33:43   this what is it friction-stir welding [TS]

00:33:45   some crazy thing to basically make that [TS]

00:33:47   one piece which leads me to believe i [TS]

00:33:48   haven't seen not the ifixit teardown yet [TS]

00:33:50   actually they're not out yet so they [TS]

00:33:51   can't do one but it leads me to believe [TS]

00:33:52   that you've got to suction cup the glass [TS]

00:33:55   display part off and that's how you get [TS]

00:33:58   it all the insides like the back doesn't [TS]

00:33:59   come off the front comes off and it's [TS]

00:34:02   not glass it's fused to the right so the [TS]

00:34:04   display comes out and then you get it [TS]

00:34:05   all the guts of the thing now these [TS]

00:34:09   things are though to some degree a [TS]

00:34:12   little bit less well the the larger the [TS]

00:34:16   27-inch one can go up to 32 gigs which [TS]

00:34:20   is the first time in the history of the [TS]

00:34:22   imac unlike the the disappointing to you [TS]

00:34:26   13-inch MacBook Pro which can be only [TS]

00:34:28   retina which can be only eight this can [TS]

00:34:31   go up to 32 gigs in a supported Apple [TS]

00:34:34   configuration and apparently this is the [TS]

00:34:36   first time that Apple has supported such [TS]

00:34:38   a configuration that you could have gone [TS]

00:34:40   with like third-party RAM and upgraded [TS]

00:34:43   your imac to 32 gigs but it's not [TS]

00:34:46   supported by apple now it's sank fully [TS]

00:34:48   sanctioned yeah I think that's just [TS]

00:34:51   keeping pace with like current Ram [TS]

00:34:52   requirements like it is ridiculous for [TS]

00:34:54   any desktop machine to max out at 16 [TS]

00:34:57   especially like the top of the line [TS]

00:34:58   because once you get a top-line imac [TS]

00:35:00   that's starting to get pretty expensive [TS]

00:35:01   this has led some people as I see like [TS]

00:35:03   that there the thing that replaces the [TS]

00:35:05   mac pro for you is just going to be a [TS]

00:35:06   really really fancy iMac I hope that's [TS]

00:35:10   not the case because I don't think [TS]

00:35:12   there's room in the back of a display to [TS]

00:35:14   put a extremely high-powered full length [TS]

00:35:18   of video card and you know these imacs [TS]

00:35:20   their laptops with the giant screen [TS]

00:35:22   attention exactly using laptop [TS]

00:35:24   motherboards laptop CPUs laptop GPUs for [TS]

00:35:27   the most part except for maybe like the [TS]

00:35:29   very top end one is probably too hot to [TS]

00:35:30   put [TS]

00:35:31   any laptop except for some crazy [TS]

00:35:32   alienware gaming thing but they're not [TS]

00:35:35   it's not desktop caliber stuff in there [TS]

00:35:37   it's certainly not the crazy server [TS]

00:35:39   caliber stuff that's in the Mac Pro's [TS]

00:35:40   you know ECC ram and server CPUs and all [TS]

00:35:46   that stuff um still the 21.5 inch on the [TS]

00:35:51   27-inch i think that the resolutions are [TS]

00:35:53   the same 2560 x 1440 for the 27-inch the [TS]

00:35:58   13-inch macbook pro retina has more [TS]

00:36:00   pixels than the biggest imac you can buy [TS]

00:36:01   again you know reten I maks-2013 we're [TS]

00:36:05   still waiting we're talking about that a [TS]

00:36:06   couple shows ago I didn't think they [TS]

00:36:07   would be here this year looks like they [TS]

00:36:08   won't be not really surprising the [TS]

00:36:11   27-inch is still a nice monitor even [TS]

00:36:13   when it's not retina but we're all just [TS]

00:36:14   waiting all right the anti-reflective [TS]

00:36:17   coating Leah this is the one they [TS]

00:36:18   emphasize the ID reflective coating on [TS]

00:36:20   with plasma deposition I like that I [TS]

00:36:22   like the lamination I like the [TS]

00:36:23   anti-reflective coating this this imac [TS]

00:36:25   really is the how Mike really has been [TS]

00:36:27   getting better and better the you know [TS]

00:36:29   ignoring the bulge and the thinnest and [TS]

00:36:30   silliness you sit in front of this thing [TS]

00:36:31   you just see a big display in front of [TS]

00:36:33   you it's all one piece it's light yes [TS]

00:36:36   it's a laptop slap to the back of the [TS]

00:36:38   monitor but it's a really nice laptop [TS]

00:36:39   slapped to the back of a really nice [TS]

00:36:41   money I think I'll have to see in a [TS]

00:36:43   person to decide how much the Bulge [TS]

00:36:44   bothers me aesthetically how are you [TS]

00:36:46   gonna be looking at the Bulge depends if [TS]

00:36:49   you're in an office you know see people [TS]

00:36:50   sitting around in the office and people [TS]

00:36:51   walking around the office they see the [TS]

00:36:53   backs of these machines a lot I mean [TS]

00:36:54   Apple makes the backs of them very nice [TS]

00:36:56   look like I have a 24 inch of Apple LED [TS]

00:36:59   display at work and most people just see [TS]

00:37:00   the back of it and the back of it looks [TS]

00:37:01   nice I think the back of this straight [TS]

00:37:03   arm will look nice but from the angle it [TS]

00:37:05   starts to look lump and I'll have to see [TS]

00:37:06   when a person I don't know and it just [TS]

00:37:08   bothers me because I'm I worry that if [TS]

00:37:12   you're gonna make compromises for [TS]

00:37:13   aesthetics make sure the aesthetics are [TS]

00:37:15   good right and I'm not sure they're [TS]

00:37:17   compromising much for the aesthetics but [TS]

00:37:19   I worry that's the trend like that [TS]

00:37:20   someday they're going to say let the [TS]

00:37:21   next one let's make it like the whole [TS]

00:37:23   thing five millimeters thick well to do [TS]

00:37:24   that we have to make you know these [TS]

00:37:27   silly compromises yeah I don't know and [TS]

00:37:30   at this point also i feel like the leg [TS]

00:37:31   that holds it up can we should shove the [TS]

00:37:34   internals into the five millimeter thick [TS]

00:37:35   legs that holds it up like what is that [TS]

00:37:37   like doing there seems like wasted space [TS]

00:37:39   can we get this this screen to levitate [TS]

00:37:41   it like they're really trying to boil [TS]

00:37:44   these things down to the [TS]

00:37:45   most essential like even the leg they [TS]

00:37:46   tapered the front of the leg like I'm [TS]

00:37:47   sitting in front of a 23 inch apple [TS]

00:37:49   cinema display now in the front of its [TS]

00:37:51   Littlefoot the little input is not [TS]

00:37:53   tapered it's just as thick but the front [TS]

00:37:55   edge as it is throughout the entire [TS]

00:37:56   thing and they several years ago they [TS]

00:37:58   tapered them all the tapered their the [TS]

00:37:59   imax and all the monitors stuff like [TS]

00:38:01   that because they just like how can we [TS]

00:38:02   reduce this DB even less than their it [TS]

00:38:04   so that's their mission and they [TS]

00:38:07   continue to execute on it the dual mics [TS]

00:38:09   appear on this one you got the USB three [TS]

00:38:11   two thunderbolt gig Ethernet SD card [TS]

00:38:14   still there still rocking the SD card of [TS]

00:38:16   course no optical i don't i wouldn't say [TS]

00:38:20   all they had to get rid of the optical [TS]

00:38:21   isn't it so thin no they're getting [TS]

00:38:22   really have to call no matter what don't [TS]

00:38:23   don't kid yourself and if it was it for [TS]

00:38:29   those of you who are stuck in the past [TS]

00:38:30   this is quoting phil schiller yes you [TS]

00:38:31   can get an optical drug so no [TS]

00:38:34   pussyfooting around that if you're stuck [TS]

00:38:35   in the past you can pay apple $79 for a [TS]

00:38:38   fifteen dollar drive mechanism and an [TS]

00:38:41   aluminum case gotta love the margins on [TS]

00:38:44   that one that's us be your super drive [TS]

00:38:48   but i mean with the desktop i think it's [TS]

00:38:49   reasonable like that's what i said to my [TS]

00:38:51   mother like you know they're getting rid [TS]

00:38:52   of all the optical drive so this [TS]

00:38:53   probably gonna be your last machine with [TS]

00:38:54   an optical drive I said you know they [TS]

00:38:56   sell an external one just like I'm not [TS]

00:38:57   going to do that because then if you [TS]

00:38:58   have laptops you like uses it on a [TS]

00:38:59   pillow on her lap on the couch in front [TS]

00:39:01   of the TV you can have this thing [TS]

00:39:03   dangling off of it off to the side it's [TS]

00:39:04   just silly but with the desktop if you [TS]

00:39:07   really need an optical drive you don't [TS]

00:39:08   have to get the Apple one for 80 bucks [TS]

00:39:10   likewise another one I'm sure you get [TS]

00:39:12   something that works but or just get the [TS]

00:39:13   Apple on for 80 bucks it looks nice and [TS]

00:39:15   matches the machine but that is reason [TS]

00:39:16   but you just put it down next to the [TS]

00:39:17   machine there's nothing else on your [TS]

00:39:18   desk like this is just what looks like [TS]

00:39:20   the monitor their wireless mouse and [TS]

00:39:21   keyboard it's a very clean environment [TS]

00:39:24   even though I hate that wireless [TS]

00:39:25   keyboard because of the half-size arrow [TS]

00:39:26   keys lack of home and end blah blah blah [TS]

00:39:28   but we and you know you're stuck you're [TS]

00:39:31   stuck with a keyboard you can't possibly [TS]

00:39:32   replace it yeah well I like what I'm [TS]

00:39:35   saying is I wish they had a full the [TS]

00:39:36   Apple you know aluminum keyboard the [TS]

00:39:38   full-size one yeah just make a wireless [TS]

00:39:40   version of that that's exactly you know [TS]

00:39:42   they used to have that the others right [TS]

00:39:45   they when they were white and plastic [TS]

00:39:47   curtain yeah yeah but you didn't do you [TS]

00:39:49   like those as much as aluminum no I [TS]

00:39:51   never liked those keyboards in fact my [TS]

00:39:53   macpro can't the whatever keyboard my [TS]

00:39:55   macpro came with my keyboard and mouse [TS]

00:39:57   I didn't have not used for I think any [TS]

00:39:59   of my tower Macintosh that look like [TS]

00:40:01   cheese grater I always just leave them [TS]

00:40:03   in the box and I use my own keyboard and [TS]

00:40:04   mouse maybe maybe this one I guess the [TS]

00:40:07   aluminum keyboard i'm using now must [TS]

00:40:08   have come with this mac pro but i never [TS]

00:40:09   used those white ones and yeah not not [TS]

00:40:13   what I like but I think most people like [TS]

00:40:15   the little tiny wireless keyboard with [TS]

00:40:17   the half-size our keys maybe they miss [TS]

00:40:19   home an end of their pc user and or [TS]

00:40:21   maybe they just figure out the FN key [TS]

00:40:22   combinations which I also hate but [TS]

00:40:25   anyway I think it's a reasonable default [TS]

00:40:26   and I believe you can still choose give [TS]

00:40:28   me a wired full-size keyboard that's the [TS]

00:40:30   thing when you have a friend buying an [TS]

00:40:31   imac and you know they're not going to [TS]

00:40:33   like that thank you little keyboard [TS]

00:40:34   don't forget when you order it from [TS]

00:40:36   online change the option for the [TS]

00:40:37   keyboard what people don't think to do [TS]

00:40:39   and they end up with this keyboard they [TS]

00:40:40   have to buy second one I feel sad all [TS]

00:40:44   right but the most interesting feature [TS]

00:40:45   of the za of the iMac which maybe you [TS]

00:40:47   want to responsibly where we talk about [TS]

00:40:49   is the fusion dry fusion drive I was [TS]

00:40:52   hoping you would talk about the fusion [TS]

00:40:53   drive and our next sponsor is hover com [TS]

00:40:56   simplified domain management John this [TS]

00:40:59   is your kind of domain name registrar [TS]

00:41:02   this is your kind of thing it's clean [TS]

00:41:04   just a simple white page it's got a [TS]

00:41:07   search box you enter in the domain name [TS]

00:41:09   that you want the internet phrase in a [TS]

00:41:13   few key words it will it will tell you [TS]

00:41:16   if the domain name you once available [TS]

00:41:17   and make suggestions based on the [TS]

00:41:18   keywords or other domains and it's as [TS]

00:41:20   all artificial intelligence stuff they [TS]

00:41:23   got robots they get all of that behind [TS]

00:41:25   the scenes that will help you come up [TS]

00:41:26   with it you find the domain name you [TS]

00:41:27   want you just click the little plus box [TS]

00:41:29   and you check out you register your done [TS]

00:41:31   it's not going to try and sign you up [TS]

00:41:33   for a whole bunch of different things [TS]

00:41:34   you don't want now though sometimes send [TS]

00:41:36   out an announcement and you just uncheck [TS]

00:41:38   the box in your settings when you're [TS]

00:41:39   done and you don't never see that again [TS]

00:41:41   somebody emailed me well how come they [TS]

00:41:43   sent me an email well once in a while [TS]

00:41:46   they'll give you an update I like the [TS]

00:41:47   update some people don't turn them off [TS]

00:41:49   that's not the point the point is this [TS]

00:41:51   is the simplest most straightforward way [TS]

00:41:53   to register a domain ever I love these [TS]

00:41:56   guys use and constantly have a little [TS]

00:41:58   domain problem I don't think it's as bad [TS]

00:41:59   as Merlin's but I i do ready to start a [TS]

00:42:02   bunch of domains all the time they make [TS]

00:42:05   it simple free who is protection they [TS]

00:42:07   have this amazing domain name transfer [TS]

00:42:09   valet service so that if you're [TS]

00:42:10   transferring [TS]

00:42:11   from another registrar you keep the time [TS]

00:42:13   you already have over the other [TS]

00:42:15   registrar when you transfer which is [TS]

00:42:17   nice and when you're done with that [TS]

00:42:19   transfer you get the whole new year or [TS]

00:42:21   whatever that you signed up for and [TS]

00:42:22   they'll handle the whole process for you [TS]

00:42:24   seamlessly highly recommend these guys [TS]

00:42:25   you get it you know they have all the [TS]

00:42:27   dot-com net org all that stuff they also [TS]

00:42:29   have a whole bunch of the other tlds as [TS]

00:42:31   well of course my favorites ad on TV you [TS]

00:42:34   can go to hover com / dan sent me you'll [TS]

00:42:36   get ten percent off your order whether [TS]

00:42:38   it's for the email hosting just regular [TS]

00:42:40   domain name registration transfer [TS]

00:42:41   anything you name it hover com / dan [TS]

00:42:43   sent me or just entered an sent me [TS]

00:42:45   you'll get ten percent off thanks very [TS]

00:42:47   much to accom all right let's talk about [TS]

00:42:53   fusion oh I i sent you anything no [TS]

00:42:58   yelling before the show d I'm ready I [TS]

00:43:00   got it ready alright so I'll google [TS]

00:43:01   entry so on hypercritical episode 17 [TS]

00:43:05   mysteriously titled intruding gooseneck [TS]

00:43:08   this was from may of 2011 we talked a [TS]

00:43:13   lot about storage and hard drives versus [TS]

00:43:15   SSDs and mandles whole thing about SSD [TS]

00:43:17   rely reliability and at one point in the [TS]

00:43:21   show we were discussing how you can like [TS]

00:43:24   manually set up storage to divvy it up [TS]

00:43:26   between whether you want put everything [TS]

00:43:29   just like your iPhoto library and a big [TS]

00:43:31   disk could put the OS on an SSD and [TS]

00:43:33   stuff like that and so here's what I had [TS]

00:43:34   to say it's some point during that [TS]

00:43:35   conversation what you would want I mean [TS]

00:43:37   if you had to just describe the ideal [TS]

00:43:39   situation what you want is look I want [TS]

00:43:41   to install these two things I can get [TS]

00:43:43   lots of storage cheaply on a spinning [TS]

00:43:44   disk and I can get lots of fast storage [TS]

00:43:47   or you know less fast storage on an SSD [TS]

00:43:49   so I want to stick both these things [TS]

00:43:50   into my computer because I feel like you [TS]

00:43:51   know it's economically feasible and what [TS]

00:43:53   I want to happen is to the computer to [TS]

00:43:56   put the things that I frequently use on [TS]

00:43:58   the SSD and the things that I less [TS]

00:44:00   fescue me use on the other drive and I [TS]

00:44:02   don't want things to be spread across [TS]

00:44:03   both of them I wanted to just manage my [TS]

00:44:05   storage in a way that makes the overall [TS]

00:44:07   the net effect is my machine feels [TS]

00:44:09   faster than it would have had just had a [TS]

00:44:10   spinning drive but has the same amount [TS]

00:44:12   of storage or more than it would if it [TS]

00:44:14   had an SSD yeah so in that clip i just [TS]

00:44:17   go i have my ideal scenario and what [TS]

00:44:20   apple has shipped today are is going to [TS]

00:44:23   ship one [TS]

00:44:24   fusion drive imax are available is [TS]

00:44:27   pretty much what i described from you [TS]

00:44:30   know i didn't talk about specific [TS]

00:44:31   implantation but from a practical [TS]

00:44:32   perspective what you want is that [TS]

00:44:35   solution that people who know how to use [TS]

00:44:37   some links and are you know computer and [TS]

00:44:40   ernie can already make for themselves [TS]

00:44:41   like they'll get a mac that has an SSD [TS]

00:44:43   and attached spinning hard disks to it [TS]

00:44:45   and they'll figure out what do i want on [TS]

00:44:48   the SSD what I want on the hard drive [TS]

00:44:50   and I'll use symlinks to make it look [TS]

00:44:51   like one volume and that's kind of [TS]

00:44:53   annoying to do and you got to be careful [TS]

00:44:55   that you don't anger any programs that [TS]

00:44:57   really don't expect those some links to [TS]

00:44:59   be there one of the common scenarios is [TS]

00:45:01   if you like update a program that has [TS]

00:45:02   some symlinks internally inside it and [TS]

00:45:04   its data files that when you upgraded it [TS]

00:45:06   overwrites your symlink with a new [TS]

00:45:07   folder and it loses the connection and [TS]

00:45:09   there's all sorts of nuances and details [TS]

00:45:11   that are specific to the applications [TS]

00:45:13   whose guts your sim linking that you [TS]

00:45:15   have to be aware of and it's definitely [TS]

00:45:16   a nerd endeavor and even then even if [TS]

00:45:19   you're willing to put in the time and [TS]

00:45:20   energy to do that type of setup which [TS]

00:45:21   historically i have not been willing to [TS]

00:45:24   do this is just too much of a hassle for [TS]

00:45:26   me even if you do all that it's still [TS]

00:45:29   kind of like you're at the mercy of your [TS]

00:45:31   own decisions uh and so if you [TS]

00:45:33   continually use something off the [TS]

00:45:34   spinning disk it's like ah I wish this [TS]

00:45:36   was me SSD but now you know you just use [TS]

00:45:38   a week after week in like oh I got to go [TS]

00:45:39   i can remember to get set the symlinks [TS]

00:45:41   that's not there anymore but my SSD is [TS]

00:45:43   getting full so maybe you have to move [TS]

00:45:45   something else that i don't use that [TS]

00:45:46   often it's just a humongous hassle you [TS]

00:45:48   want the operating system to do this for [TS]

00:45:49   you and that is the promise of fusion [TS]

00:45:52   drive you can order an iMac and a mac [TS]

00:45:55   mini and it will come with a 128 gig SSD [TS]

00:45:58   like one of those little stick SSDs that [TS]

00:46:00   are in the same connector they use in [TS]

00:46:03   the heirs and the other laptops and [TS]

00:46:04   stuff like that not like a 2.5 inches is [TS]

00:46:08   the kind of drive replacement thing and [TS]

00:46:10   also a one terabyte or 3 terabyte [TS]

00:46:13   regular spinning hard drive and the [TS]

00:46:16   operating system will make them look [TS]

00:46:17   like one disk to you and it will move [TS]

00:46:20   your frequently used stuff onto the SSD [TS]

00:46:22   when it comes out of the box everything [TS]

00:46:23   is on the SSD so you're starting off [TS]

00:46:25   with like that first that first launch [TS]

00:46:26   experience is going to be really really [TS]

00:46:28   fast because everything is going to be [TS]

00:46:31   SSD you might as well it's as if you [TS]

00:46:32   bought just a plain SSDI mac and then as [TS]

00:46:37   you use your other software [TS]

00:46:38   if you don't use some application that's [TS]

00:46:40   on the SSD it will be migrated back to [TS]

00:46:42   the spinning disk and if you do install [TS]

00:46:44   some new software and constantly use it [TS]

00:46:45   that will be migrated to the SS Dean you [TS]

00:46:47   don't have to do this and you don't have [TS]

00:46:48   to say oh I've decided this always has [TS]

00:46:49   to be there and that owes has to be [TS]

00:46:50   another place the operating system does [TS]

00:46:52   note what you do and and you know keep a [TS]

00:46:54   certain amount of available free space [TS]

00:46:56   and not overflow the SSD and your [TS]

00:46:57   shuffle stuff around and I think that's [TS]

00:46:59   a really great experience in terms of [TS]

00:47:01   performance and what you get for your [TS]

00:47:03   money because like we're all brothers [TS]

00:47:05   and pass shows were all just waiting for [TS]

00:47:06   you know affordable one or two terabyte [TS]

00:47:08   as steel like that would hold all my [TS]

00:47:09   stuff but our stuff keeps growing and [TS]

00:47:12   even though the price of SSDs keep [TS]

00:47:14   coming down or just it's taking a long [TS]

00:47:15   time for them to match up in the end by [TS]

00:47:18   the way the size of hard drives keeps [TS]

00:47:19   going up and the price keeps going down [TS]

00:47:21   and hard drives as well so it's like [TS]

00:47:23   well maybe maybe it's just never going [TS]

00:47:24   to turn that corner or Never but you [TS]

00:47:26   know maybe that turning that car is [TS]

00:47:28   going to take longer than we thought so [TS]

00:47:30   let's do something in the interim to [TS]

00:47:31   have some sort of hybrid solution this [TS]

00:47:35   is definitely looks like a feature that [TS]

00:47:36   you would expect to wait for a major [TS]

00:47:37   operating system update but the fact [TS]

00:47:39   that it's being released now makes me [TS]

00:47:41   think that they wanted it to be ready [TS]

00:47:44   for mountain lion and it just wasn't [TS]

00:47:45   yeah and the the evidence in this [TS]

00:47:48   direction is that the wdc session on [TS]

00:47:50   file systems I think I told this story [TS]

00:47:52   before when I was like coming into it as [TS]

00:47:56   I was coming from lunch or whatever and [TS]

00:47:58   everyone told me all in the beginning of [TS]

00:48:01   this thing they said something that they [TS]

00:48:02   they said they had something that he [TS]

00:48:04   wished I could talk about that they [TS]

00:48:05   couldn't then they did the rest of the [TS]

00:48:06   presentation and i went back and watch [TS]

00:48:07   the WIC video and they do this little [TS]

00:48:08   tease in the beginning like oh you know [TS]

00:48:10   so the file system there's some new [TS]

00:48:12   stuff that we can't really tell you [TS]

00:48:13   about but here's like a review of the [TS]

00:48:15   stuff we talked about last year and [TS]

00:48:16   presumably that this was the stuff that [TS]

00:48:19   they couldn't talk about and that makes [TS]

00:48:20   me think like those guys like really [TS]

00:48:22   wish that they had it ready for mountain [TS]

00:48:23   lion because then they could have talked [TS]

00:48:25   about at wwc but at by the time WC [TS]

00:48:28   rolled around they said you not going to [TS]

00:48:29   make it you're going to get pushed off [TS]

00:48:30   oh god dude we gotta wait for 10.9 no [TS]

00:48:32   you don't we'll do a mid you a major OS [TS]

00:48:35   feature and a mid-year OS update tied to [TS]

00:48:39   a single machine or two machines in this [TS]

00:48:40   case so that is pretty weird an [TS]

00:48:43   unprecedented but it just shows that [TS]

00:48:44   Apple if it's important enough Apple [TS]

00:48:47   will not hold its features for major OS [TS]

00:48:50   revision just say you know what forget [TS]

00:48:51   it would just work [TS]

00:48:52   from the imac the imax coming out we [TS]

00:48:54   wanted to have fusion drive same thing [TS]

00:48:55   with the mac mini let's just ship it [TS]

00:48:56   with presumably ten point eight point [TS]

00:48:59   three or whatever they're going to all [TS]

00:49:00   the ten point a point to has some [TS]

00:49:01   support for it baked into it already uh [TS]

00:49:06   now the question on everyone's mind is [TS]

00:49:09   all right so that's the high-level [TS]

00:49:10   overview of how this works that's the [TS]

00:49:12   experience the user gets fine but how [TS]

00:49:13   does this actually work internally there [TS]

00:49:17   have been lots of other solutions that [TS]

00:49:20   try to combine cheap big capacity [TS]

00:49:22   spinning storage with much more [TS]

00:49:24   expensive smaller capacity solid-state [TS]

00:49:27   storage to give you sort of a hybrid [TS]

00:49:28   solution one of the early ones is the [TS]

00:49:30   these hybrid hard drives it would be [TS]

00:49:32   like a regular spinning hard drive it [TS]

00:49:34   looks just like a regular spinning hard [TS]

00:49:35   drive but on the little circuit board [TS]

00:49:37   that's attached to the top of the hard [TS]

00:49:39   drive there is some amount of flash yeah [TS]

00:49:44   yeah not a lot like the one the one i've [TS]

00:49:46   heard a lot about and read reviews of [TS]

00:49:48   back in the day was the seagate momentus [TS]

00:49:49   xt comes with four gigs of flash on the [TS]

00:49:54   thing is a review i linked in the show [TS]

00:49:56   notes from an antec from 2010 that's [TS]

00:49:59   when this drive came out at least when [TS]

00:50:02   it was reviewed and on this drive the [TS]

00:50:06   the flash memory the little SSD on the [TS]

00:50:09   circuit board acts like a reed cash so [TS]

00:50:11   any time you read some information it [TS]

00:50:12   goes in that read cache and it read it [TS]

00:50:14   again it doesn't have to go back to the [TS]

00:50:15   spinning disk it's already in that [TS]

00:50:16   little cash there and it's a persistent [TS]

00:50:19   cash so like you could turn the drive [TS]

00:50:21   off and turn it's not like just like a [TS]

00:50:22   ram cash because all drives have [TS]

00:50:23   something a ram buffer that's like you [TS]

00:50:25   know 16 megabytes 13 mega for gig SSD [TS]

00:50:28   that will hold your most recent reads [TS]

00:50:30   but rights avoided that s is the entire [TS]

00:50:33   leap you wrote it just went directly to [TS]

00:50:34   the spinning disk it did not write into [TS]

00:50:36   the the flash memory so your rights were [TS]

00:50:38   just as slow as they would be on a [TS]

00:50:40   spinning dish but your reads for the [TS]

00:50:41   stuff that you read often in theory [TS]

00:50:43   would be faster I was kind of surprised [TS]

00:50:45   when I read the sign and tech review [TS]

00:50:46   because the original reviews i had read [TS]

00:50:47   for back in 2010 we're like yeah like [TS]

00:50:50   it's all right but it's not like if you [TS]

00:50:52   really want good performance get an [TS]

00:50:54   actual SSD and it's kind of expensive [TS]

00:50:56   and like it didn't seem like a good [TS]

00:50:58   compromise like the four gigs isn't that [TS]

00:51:00   much and you kind of have to do stuff [TS]

00:51:01   with it's sort of prime the pump and [TS]

00:51:03   there are times when you can knock out [TS]

00:51:06   contents of that four gig cash if you're [TS]

00:51:08   not careful or if your ass isn't savvy [TS]

00:51:10   or the firmware isn't good where you [TS]

00:51:11   just read some big file like they do [TS]

00:51:13   they do things to try to make it not [TS]

00:51:15   have these bad conditions but it's app [TS]

00:51:18   it's a dedicated piece of hardware that [TS]

00:51:20   like as far as your computers can start [TS]

00:51:21   it just looks like a hard drive that has [TS]

00:51:22   weird performance characteristics but [TS]

00:51:24   there's no operating system involvement [TS]

00:51:26   it so there's only so much you can do [TS]

00:51:27   and you're sort of at the whims of the [TS]

00:51:28   firmware to be intelligent about [TS]

00:51:29   managing that little 4 gigs of NAND [TS]

00:51:33   flash on the thing of something I read [TS]

00:51:38   and tech review that I wasn't robe is [TS]

00:51:39   that if you defrag your hard disk that [TS]

00:51:43   resets all of the the knowledge about [TS]

00:51:45   what should be in the flash memory kind [TS]

00:51:47   of makes some sense because it's [TS]

00:51:48   probably done at a hardware level like [TS]

00:51:50   which you know logical addresses are [TS]

00:51:53   cached on the cash and which or not and [TS]

00:51:54   if you fiddle with all those logical [TS]

00:51:55   addresses since rights don't go through [TS]

00:51:57   the flash memory now you're screwed with [TS]

00:51:58   their cash and it resets things but I [TS]

00:52:00   never liked that I looked into those [TS]

00:52:02   when they were available and I thought [TS]

00:52:03   this is not a good compromise for me in [TS]

00:52:05   terms of price versus performance the [TS]

00:52:08   next thing that came along this is in [TS]

00:52:10   May of 2011 is that Intel's chip set I [TS]

00:52:16   don't keep up with Intel chipsets but [TS]

00:52:18   for the PC world if you're into you know [TS]

00:52:20   building your mother boards are worrying [TS]

00:52:21   about what motherboard you think has [TS]

00:52:23   until z68 chips that include something [TS]

00:52:25   called Smart Response technologies SRT [TS]

00:52:28   which does not stand for street racing [TS]

00:52:30   technology or the car fans out there and [TS]

00:52:33   again I'll link to the antec review of [TS]

00:52:36   this and this is unlike seagates thing [TS]

00:52:38   because both reads and writes go through [TS]

00:52:42   the the SRT system SRD system would let [TS]

00:52:45   you hook up like an actual SSD and an [TS]

00:52:48   actual hard drive and they would try to [TS]

00:52:49   like use them both to make your thing [TS]

00:52:51   faster so rights would go through there [TS]

00:52:52   and so would reads but this was more of [TS]

00:52:55   like a cash rather than what fusion is [TS]

00:52:59   apparently doing so it had two different [TS]

00:53:01   modes one of the modes was it would [TS]

00:53:03   behave like a right through cash where [TS]

00:53:04   every time you write you have to write [TS]

00:53:06   to the SSD and you have to write to the [TS]

00:53:08   hard drive the spinning disk before you [TS]

00:53:10   before you're done so that would make [TS]

00:53:12   your rights all exactly it slow as your [TS]

00:53:14   hard drive because that's going to be [TS]

00:53:15   the gating factor but it would mean that [TS]

00:53:17   every time you did it right if you did [TS]

00:53:18   subsequent to read you could read that [TS]

00:53:20   the SSD because it was put there when it [TS]

00:53:22   was written and what does the other mode [TS]

00:53:25   the other mode is like a ripe right back [TS]

00:53:28   thing we're able do the rights to the [TS]

00:53:30   SSD and then eventually those rights [TS]

00:53:32   will go on to the spinning disk and [TS]

00:53:34   that's slightly more dangerous because [TS]

00:53:36   what if you do it right to the SSD and [TS]

00:53:37   then something happens before work is [TS]

00:53:40   written back to the disk then you know [TS]

00:53:42   you've lost that data because if the SSD [TS]

00:53:44   is dead or something like that in all [TS]

00:53:47   these scenarios described so far the [TS]

00:53:51   size of the storage you have is equal to [TS]

00:53:53   the size of the spinning disk so on the [TS]

00:53:55   SRT thing since it's just used as a cash [TS]

00:53:58   if you have a one terabyte hard drive [TS]

00:53:59   and then like a you know SRT excellent [TS]

00:54:02   lets you use 64 gigs of some SSD or [TS]

00:54:04   something you have a one terabyte of [TS]

00:54:06   storage it just uses 64 gigs of your SSD [TS]

00:54:09   as cash up to 64 gigs so if you have a [TS]

00:54:11   much bigger SSD you can divide your SSD [TS]

00:54:13   64 gigs is used for caching for your [TS]

00:54:15   spinning disk and the rest of the SSD is [TS]

00:54:17   use just plain old SSD that shows up as [TS]

00:54:20   a different volume and that's the [TS]

00:54:21   maximum you can use there but it doesn't [TS]

00:54:23   increase the size of your thing because [TS]

00:54:25   any data that's on the SSD in theory [TS]

00:54:27   with the right back mode you know [TS]

00:54:30   eventually but in the other mode always [TS]

00:54:31   will be on your spinning disk your [TS]

00:54:33   spinning disk is where your date is and [TS]

00:54:34   is adjust the performance enhancement in [TS]

00:54:36   no time do you need this SSD for your [TS]

00:54:40   system to work provided every right [TS]

00:54:42   that's on it has been written out to the [TS]

00:54:44   the spinning disk now the fusion drive [TS]

00:54:48   one is like what it says fusion [TS]

00:54:51   combination of the two things if you get [TS]

00:54:53   a fusion drive and you get 128 gig SSD [TS]

00:54:55   plus a one terabyte hard drive your [TS]

00:54:57   total volume size is one point two [TS]

00:55:00   terabytes it it's the union of all that [TS]

00:55:03   storage the stuff that's on the SSD is [TS]

00:55:05   not on the spinning disk and the stuff [TS]

00:55:08   that's on the spinning disk is not on [TS]

00:55:09   the SSD plus or minus any ferrying in [TS]

00:55:11   between all right ah and that is a [TS]

00:55:15   different scenario than both of these uh [TS]

00:55:16   that an attack was the only one to get [TS]

00:55:20   the first one to get any details out of [TS]

00:55:23   this visit like Apple didn't really [TS]

00:55:25   reveal any details there weren't any [TS]

00:55:26   white papers up but they talked to the [TS]

00:55:28   people in the press room afterwards and [TS]

00:55:29   he found enough people to give them some [TS]

00:55:30   information about the thing [TS]

00:55:34   the most interesting technically the [TS]

00:55:37   hell he got is that there's a 4 gigabyte [TS]

00:55:39   write buffer on the SSD so that anytime [TS]

00:55:42   anything is written to the the fusion [TS]

00:55:44   drive the union of these two things it's [TS]

00:55:46   written into that right buffer which [TS]

00:55:50   means that your rights are really fast [TS]

00:55:51   right and eventually those rights to [TS]

00:55:54   that buffer get either spilled over onto [TS]

00:55:56   the spinning disk or kept on the SSD [TS]

00:55:58   according to whatever policy that the [TS]

00:56:00   thing is using to decide what stays in [TS]

00:56:02   the SSD and what doesn't so this has the [TS]

00:56:05   advantage of that right back mode of SRT [TS]

00:56:08   where your rights aren't gated by the [TS]

00:56:10   speed of the spinning disk you can write [TS]

00:56:12   really really quickly because all your [TS]

00:56:13   rights just go to the SSD that data may [TS]

00:56:15   eventually ends up on the spinning disk [TS]

00:56:17   due to whatever policy they use but it [TS]

00:56:19   doesn't necessarily have to be and of [TS]

00:56:20   course the reads if you're reading [TS]

00:56:22   something that's on the SSD you get fast [TS]

00:56:24   as these read speeds if you're reading [TS]

00:56:26   something that's on the sping disk you [TS]

00:56:27   get the speed of the spinning disk so [TS]

00:56:30   many people speculated that all Apple is [TS]

00:56:34   doing is using this is a 68 chipset and [TS]

00:56:36   and i'm using srt and i don't think [TS]

00:56:38   that's the case it doesn't make any [TS]

00:56:40   sense to me that they would do that in [TS]

00:56:41   fact Apple has a history of using [TS]

00:56:44   chipsets from Intel and you know its own [TS]

00:56:47   yeah integrated circuits on its own [TS]

00:56:49   motherboards did it they're made in the [TS]

00:56:51   past and it simply does not use all the [TS]

00:56:53   features of them like there'll be some [TS]

00:56:54   sort of you know SATA raid support in [TS]

00:56:57   some controller chip on some apple [TS]

00:56:59   motherboard but that's not you can't use [TS]

00:57:00   that that's not exposed maybe even the [TS]

00:57:02   pins aren't even connected like you know [TS]

00:57:03   dolby digital 5.1 sound is embedded in [TS]

00:57:06   some chip that they happen to use as [TS]

00:57:07   part of some Intel chipset and they [TS]

00:57:08   don't use it right so even if Apple use [TS]

00:57:11   chipsets that have this SRT stuff I [TS]

00:57:13   think it'll be perfectly within Apple's [TS]

00:57:16   usual pattern so does not use it like [TS]

00:57:17   they're doing their own thing here so [TS]

00:57:18   this is not SRT the description of how [TS]

00:57:22   it behaves is different than how SRT [TS]

00:57:24   behaves even in the right back mode is [TS]

00:57:26   different this is the union of two [TS]

00:57:28   drives what are the details are there on [TS]

00:57:31   this from the antec article oh you have [TS]

00:57:35   a sound bite for this one I should not [TS]

00:57:37   have a sound bite for this one he asked [TS]

00:57:41   them if there was any any user interface [TS]

00:57:42   for managing the fusion drive within the [TS]

00:57:45   operating system and they said no [TS]

00:57:47   I'm assuming eventually the command line [TS]

00:57:50   tools that deal with this type of stuff [TS]

00:57:52   will be there but no GUI for it the next [TS]

00:57:57   bit of information i saw that had real [TS]

00:58:00   sourcing was from LG e RB arg it's a [TS]

00:58:05   username and a comment on an ARS [TS]

00:58:07   technica article i've linked to the link [TS]

00:58:09   to the ARS technica hour ago as well [TS]

00:58:11   that as a description of fusion drive [TS]

00:58:13   with more details and this is this is [TS]

00:58:14   our think there's great promoted [TS]

00:58:16   comments feature like ARS technica has [TS]

00:58:18   some really good commenters people who [TS]

00:58:20   really know what they're talking about [TS]

00:58:20   but to see their stuff you'd have to [TS]

00:58:23   like wade through a seven-page comment [TS]

00:58:24   thread and like find the one guy that's [TS]

00:58:25   good and now that the editors and [TS]

00:58:28   authors at arstechnica have the ability [TS]

00:58:29   to say oh that's a great comment on [TS]

00:58:31   promoting that so right underneath an [TS]

00:58:33   ARS technica story there'll be a little [TS]

00:58:34   box that calls out the one or two [TS]

00:58:36   comments that actually are worth reading [TS]

00:58:37   you know there actually are good and so [TS]

00:58:41   this is a he gives some confirmation of [TS]

00:58:44   I think what everyone suspected he says [TS]

00:58:47   I am a hundred percent certain this is [TS]

00:58:48   hfs+ sitting on top of course storage [TS]

00:58:50   based on comments made to me by certain [TS]

00:58:52   former co-workers who are still at apple [TS]

00:58:54   mmm yeah I think he used to broken up [TS]

00:58:56   alright so course storage did I put a [TS]

00:58:58   link to than the Shone's I should course [TS]

00:58:59   Torridge is Apple's a logical volume [TS]

00:59:02   manager kind of thing it was introduced [TS]

00:59:04   in lyon they used it to do FileVault 2 [TS]

00:59:06   which is their file their whole disk [TS]

00:59:08   encryption thing and it's sort of a [TS]

00:59:11   layer you say on TV says hfs+ sitting on [TS]

00:59:14   top of course storage i would say core [TS]

00:59:16   storage hiding hfs+ behind the scenes [TS]

00:59:18   but bottom line is this is not a new [TS]

00:59:19   file system core storage i think i [TS]

00:59:22   talked about in a line review if you [TS]

00:59:24   read the man pages back in line you see [TS]

00:59:25   oh I can make a union volume out of like [TS]

00:59:28   I can I can take one disk and others can [TS]

00:59:29   make them look like a single disk that [TS]

00:59:30   is the equivalent of both of the things [TS]

00:59:32   that sounds like raid 0 but it would be [TS]

00:59:34   like an entirely software based thing [TS]

00:59:36   it's it's logical volume management [TS]

00:59:37   logical volume management is something [TS]

00:59:38   from the UNIX worlds from you know [TS]

00:59:40   decades ago where you could take but you [TS]

00:59:42   could address storage not as the [TS]

00:59:43   physical spinning drives but as logical [TS]

00:59:45   entities that may contain like the [TS]

00:59:46   logical physical thing was separated you [TS]

00:59:48   may have for physical drives but you can [TS]

00:59:50   may split that up into three logical [TS]

00:59:51   volumes each of which span the four [TS]

00:59:53   different drives like it's different [TS]

00:59:54   than raid it's different than the [TS]

00:59:55   strategy for spreading your data in some [TS]

00:59:57   regimented pattern it's more flexible [TS]

00:59:58   it's just do [TS]

00:59:58   it's just do [TS]

01:00:00   dealing with storage in a more flexible [TS]

01:00:02   manner so with FileVault 2 they just [TS]

01:00:06   used it to say okay well we need we need [TS]

01:00:09   something in between hfs+ which has no [TS]

01:00:11   knowledge of how 5 volt to works right [TS]

01:00:13   and and the rest of the system to [TS]

01:00:15   intercept all the data blocks and [TS]

01:00:17   encrypt them and as far as applications [TS]

01:00:19   are concerned they have no idea that [TS]

01:00:20   they're running on an encrypted disk [TS]

01:00:22   they just see you know a regular disk [TS]

01:00:23   all the data is decrypted to them they [TS]

01:00:25   don't have to change hrs + thanks [TS]

01:00:26   la-dee-da I'm just doing my thing core [TS]

01:00:28   storage is the magic that intercepts all [TS]

01:00:30   those blocks and decrypts and encrypts [TS]

01:00:32   thumbs on reads and writes that's how it [TS]

01:00:34   can like magically encrypt your disc [TS]

01:00:35   while you're working in the background [TS]

01:00:36   because it's just sort of course towards [TS]

01:00:38   gone shuffling stuff around and moving [TS]

01:00:40   it all over the place and H of the H of [TS]

01:00:43   S Plus code is all unaware your [TS]

01:00:45   applications are all unaware and it all [TS]

01:00:46   happens behind the scenes and I think in [TS]

01:00:48   my Mountain line review were somewhere i [TS]

01:00:49   talked about how what cord storage has [TS]

01:00:52   to do to do its current job of just [TS]

01:00:54   doing the encryption stuffing on a [TS]

01:00:55   single volume is be able to manage like [TS]

01:00:57   allocations of blocks of data across [TS]

01:01:00   physical storage and keep track of where [TS]

01:01:02   they all are and efficiently handle them [TS]

01:01:04   and stuff like that and how that's not [TS]

01:01:07   that far off from what a file system I [TS]

01:01:09   need to do so I you know I feel that H [TS]

01:01:12   of S Plus it's terrible it's old it [TS]

01:01:14   needs to go if Apple has a new file [TS]

01:01:17   system in the offing we don't know about [TS]

01:01:19   it yet they looked at ZFS that didn't [TS]

01:01:22   work out if they have a new one who [TS]

01:01:25   knows but like course storage the [TS]

01:01:27   technology used to make course storage a [TS]

01:01:29   lot of that same technology would be [TS]

01:01:30   applicable to making your own file [TS]

01:01:32   system not the core storage currently [TS]

01:01:35   become a file system but that the [TS]

01:01:37   technology in it could be used to [TS]

01:01:38   develop your own file system and so in [TS]

01:01:41   this comment he el lugar berg says is [TS]

01:01:50   very explicit about that he says if you [TS]

01:01:52   disassemble the existing course toward [TS]

01:01:54   driver and by the way court like i said [TS]

01:01:55   core storage has been around since line [TS]

01:01:56   it's on your disk and now it's used to [TS]

01:01:58   do FileVault 2 you can read the man [TS]

01:01:59   pages and learn about concatenated [TS]

01:02:01   drives and see how buggy and incomplete [TS]

01:02:03   the implementation is but he says if you [TS]

01:02:04   disassemble that driver of course you [TS]

01:02:06   don't have the source code to up so you [TS]

01:02:07   do and run disassembly on the library's [TS]

01:02:09   you will see a complete copy on write b [TS]

01:02:11   + tree implementation [TS]

01:02:13   based on a paper that he links a paper [TS]

01:02:16   from usenix ah what's this guy's name [TS]

01:02:19   but I head in the show notes from [TS]

01:02:21   somebody well I gotta look it up no show [TS]

01:02:27   notes where are you it is bad ohad road [TS]

01:02:32   however I thought it look it up he's [TS]

01:02:33   going to mangle his name Oh a JD that's [TS]

01:02:35   his first name it's like his last name [TS]

01:02:37   is ro d eh and he wrote this paper about [TS]

01:02:42   how to make b-trees amenable to copy and [TS]

01:02:45   right and we had a whole show about this [TS]

01:02:47   in the past it was hypercritical episode [TS]

01:02:49   56 computational skeuomorphism where we [TS]

01:02:52   talked about ZFS butter FS which i also [TS]

01:02:56   like to prance btrfs block-level dips [TS]

01:02:59   the duplication time machine all sorts [TS]

01:03:01   of file systems stuff and the big [TS]

01:03:04   breakthrough the mix butter FS possible [TS]

01:03:06   is are these copy and write be trees [TS]

01:03:08   like the entire thing is based on that's [TS]

01:03:09   why it's called btrfs be tree file [TS]

01:03:11   system like they decided they can make [TS]

01:03:13   one really awesome data structure that [TS]

01:03:14   is suitable for many different needs [TS]

01:03:15   based on some very recent breakthroughs [TS]

01:03:18   in computer science theory and build a [TS]

01:03:20   whole file system off of it so you can [TS]

01:03:22   listen that episode of you want to learn [TS]

01:03:23   about butter FS but I course storage has [TS]

01:03:28   an implementation of those kinds of data [TS]

01:03:29   structures and it uses it to do its job [TS]

01:03:31   and it says a continuing the comment [TS]

01:03:33   they use that in order to implement [TS]

01:03:34   their the logical volume manager to do [TS]

01:03:36   things like reshuffling data around the [TS]

01:03:38   disk between different representation [TS]

01:03:39   and additionally supports transactions [TS]

01:03:41   and roll backs something else we [TS]

01:03:43   discussed on hypercritical 56 where [TS]

01:03:45   either all your changes to the file [TS]

01:03:46   system are committed or none of them are [TS]

01:03:48   support for that in the data structures [TS]

01:03:50   themselves you can safely update things [TS]

01:03:53   continuing the comment there are enough [TS]

01:03:55   tools there to build all sorts of things [TS]

01:03:57   from simple read write caching to write [TS]

01:03:59   through caching which is transactionally [TS]

01:04:01   aware and would survive an SSD fail [TS]

01:04:02   you're only losing the data on the SSD [TS]

01:04:04   that you would not yet made it back to [TS]

01:04:06   the hard drive but leaving the hard [TS]

01:04:07   drive and coherent state additionally [TS]

01:04:09   could extend the existing hotfile [TS]

01:04:10   support to hit things into car storage [TS]

01:04:11   and it includes if I had to guess I [TS]

01:04:14   would assume the current implementation [TS]

01:04:15   is not super ambitious while car storage [TS]

01:04:18   itself is quite complex it is clearly [TS]

01:04:20   designed to support some impressive [TS]

01:04:21   storage needs that Apple has been quite [TS]

01:04:22   deliberate and cautious about rolling [TS]

01:04:24   out [TS]

01:04:25   [Music] [TS]

01:04:26   that's my assessment as well that this [TS]

01:04:29   fusion drive and the things Apple does [TS]

01:04:32   with the file system are very sort of [TS]

01:04:34   pragmatic low-tech and cautious even [TS]

01:04:37   though course storage may have all sorts [TS]

01:04:38   of interesting advanced possibilities [TS]

01:04:41   and technology and stuff they like to do [TS]

01:04:45   things kind of dumb reliable predictable [TS]

01:04:48   way at least initially before diving [TS]

01:04:50   into something complicated so hfs+ is [TS]

01:04:52   still there they're not going to try to [TS]

01:04:53   do this with the file system all at once [TS]

01:04:54   they're going to do this with a logical [TS]

01:04:56   volume manager it's going to happen at [TS]

01:04:58   the OS level the OS is going to decide [TS]

01:05:00   you know it's going to keep track of [TS]

01:05:03   what files use frequently decide when to [TS]

01:05:05   move them back and forth having [TS]

01:05:07   transactional be trees and stuff like [TS]

01:05:08   that they may be using that to say okay [TS]

01:05:10   when I move things but I need to use it [TS]

01:05:12   I can just say look when I want to move [TS]

01:05:14   something from one disk to the other [TS]

01:05:15   copy it completely to the new location [TS]

01:05:16   and don't delete it off the old one [TS]

01:05:18   until I'm sure it's been copied [TS]

01:05:19   completely to the new location that and [TS]

01:05:20   that way they can move data from one [TS]

01:05:22   drive to the other behind the scenes [TS]

01:05:24   without disturbing you with safety but [TS]

01:05:29   you know any mentions because the whole [TS]

01:05:31   thread and the ARS technica I was like [TS]

01:05:32   is this working like SRT is it working [TS]

01:05:34   like those those hybrid drive mechanisms [TS]

01:05:37   is that the right through cash is it [TS]

01:05:39   doing this is doing that I'm not sure [TS]

01:05:42   that anyone anyone could come to a [TS]

01:05:43   conclusion because we don't know with a [TS]

01:05:44   hundred percent uncertainty but I [TS]

01:05:46   believe everything that I've read the [TS]

01:05:47   speculation that I've read that it works [TS]

01:05:49   as I described it it's the union of the [TS]

01:05:51   two pieces of information and for [TS]

01:05:54   example if you've lost the entire SSD [TS]

01:05:56   you lost all the data that's on that SSD [TS]

01:05:58   that data is not on the spinning hard [TS]

01:06:00   drive and at same by the same token if [TS]

01:06:02   you lose the spinning disk obviously all [TS]

01:06:04   the data that's on there you lost as [TS]

01:06:06   well it's not acting as a cache you lose [TS]

01:06:08   either one of these things it's it's [TS]

01:06:09   it's gone and that's like not a super [TS]

01:06:12   high-tech fancy solution that's you know [TS]

01:06:14   it's just like raid0 between the two [TS]

01:06:15   things over 800 people know where you [TS]

01:06:17   stripe data across different disks but [TS]

01:06:19   it's not nice nothing like right 0 but [TS]

01:06:20   anyway it is like raid 0 in with the [TS]

01:06:22   respect that if you lose one disk you've [TS]

01:06:24   lost your whole thing and people don't [TS]

01:06:26   like that because when you have one [TS]

01:06:28   thing and it has some chance of failure [TS]

01:06:30   if you add another component even if it [TS]

01:06:33   has the equal or lesser chance to fail [TS]

01:06:34   your overall chance of failure is [TS]

01:06:36   increased because all you need used to [TS]

01:06:38   have just one thing that go wrong [TS]

01:06:39   if either one goes wrong you're going to [TS]

01:06:41   get a failure so adding components to a [TS]

01:06:43   system non redundantly increases your [TS]

01:06:46   chance of failure possibly by just small [TS]

01:06:48   amount but it's there I think that [TS]

01:06:51   trade-off is worth it in this case [TS]

01:06:52   because I have you know raid is not a [TS]

01:06:57   backup and neither would it be if this [TS]

01:06:59   was like a write cache you actually need [TS]

01:07:00   a backup because you know you can't say [TS]

01:07:04   well if it's just used as a cash I [TS]

01:07:05   wouldn't need a backup yeah you still [TS]

01:07:06   need a backup this scenario you need to [TS]

01:07:09   back up even more but I think you should [TS]

01:07:11   have a background matter what anyway so [TS]

01:07:13   I don't ding the solution for being more [TS]

01:07:15   fragile at an error-prone ah then it [TS]

01:07:19   would be if it was just uses cash simply [TS]

01:07:21   because I think you need to back up no [TS]

01:07:22   matter what and I will gladly take the [TS]

01:07:24   increased performance of this setup in [TS]

01:07:26   exchange for having to have a backup [TS]

01:07:29   which I think you have to have any way [TS]

01:07:30   we fit in our third sponsor right here [TS]

01:07:36   sure MailChimp calm-eze email [TS]

01:07:38   newsletters these guys have been [TS]

01:07:40   sponsors forever and I love them and [TS]

01:07:41   what do they do they help you design [TS]

01:07:44   email newsletters we have to newsletters [TS]

01:07:46   that we do here maybe working on a third [TS]

01:07:48   one and we do it all with MailChimp why [TS]

01:07:50   beat well to start out with because it's [TS]

01:07:51   free you can send 2,000 emails a month [TS]

01:07:54   to 12,000 people for free forever but [TS]

01:07:58   they do a whole bunch of other cool [TS]

01:07:59   things actually have got more [TS]

01:08:00   newsletters than that because we use the [TS]

01:08:02   mailchimp thing they write some code and [TS]

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01:08:10   within the app so if you use either of [TS]

01:08:13   the two apps that we have the five by [TS]

01:08:14   five radio or five by five radio jr. [TS]

01:08:17   which is the free version you can sign [TS]

01:08:19   up for the newsletter right there this [TS]

01:08:20   is all male chimps code that we [TS]

01:08:22   integrate right in there and the same [TS]

01:08:23   thing works you can embed the signup [TS]

01:08:25   form on your website make it look [TS]

01:08:26   exactly like your site and your brand or [TS]

01:08:28   you can use their forms to do it it's [TS]

01:08:30   really great and they give you really [TS]

01:08:33   really cool analytics and statistics so [TS]

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01:08:37   and what they're doing are they clicking [TS]

01:08:39   links that you provided them in there or [TS]

01:08:41   they just reading it or they just [TS]

01:08:42   deleting it you see all this stuff [TS]

01:08:44   really great analytics and great bunch [TS]

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01:08:48   MailChimp you can support this show and [TS]

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01:08:51   this stuff for yourself [TS]

01:08:53   by going to mailchimp com / 5 by 5 [TS]

01:08:56   support the show helped John MailChimp [TS]

01:09:00   all right more technical details also [TS]

01:09:06   getting our poor back to the low-tech [TS]

01:09:08   implementation the the operating system [TS]

01:09:11   sees two drives connected your computer [TS]

01:09:12   if you go to like the system information [TS]

01:09:14   thing it doesn't look like those just [TS]

01:09:16   you know it looks like one on your [TS]

01:09:17   desktop but if you go to the system [TS]

01:09:18   information thing it sees SSD connects [TS]

01:09:20   to whatever bus and the spaying [TS]

01:09:22   disconnected as well they're treated as [TS]

01:09:25   a single disk in a software layer so [TS]

01:09:27   it's not like here the OS is not fooled [TS]

01:09:28   by this one question that hasn't been [TS]

01:09:31   answered is say you're not you don't [TS]

01:09:33   want this fusion drive thing like aah [TS]

01:09:34   that's not for me can you like you know [TS]

01:09:36   reformat both of them and end up with [TS]

01:09:38   just a separate 128 gig SSD and a [TS]

01:09:41   separate spinning disk I assume you can [TS]

01:09:42   because i think that is connected [TS]

01:09:43   directly and if you don't want that you [TS]

01:09:44   don't want it Apple itself posted a tech [TS]

01:09:49   note whatever thing about the mac mini [TS]

01:09:52   and the imac about fusion drive that has [TS]

01:09:54   a fact that answers a bunch of questions [TS]

01:09:56   one of them is can you take an external [TS]

01:10:01   drive and add to the fusion drive uh-huh [TS]

01:10:03   writers external drives cannot be added [TS]

01:10:06   to fusion drive that strikes me as one [TS]

01:10:08   of those limitations that like you know [TS]

01:10:10   they're being really cautious they [TS]

01:10:11   rolling us out slowly the core storage [TS]

01:10:12   itself again from the command line now [TS]

01:10:14   you can make a bunch of disk images and [TS]

01:10:16   attempt to join them together into a [TS]

01:10:19   single volume that appears to your [TS]

01:10:20   operating system and mount it sometimes [TS]

01:10:23   the kind of work sometimes doesn't last [TS]

01:10:24   time I tried it I have to confess i [TS]

01:10:25   think was background lion that i tried [TS]

01:10:27   it and it was super buggy but sometimes [TS]

01:10:29   it would sort of work maybe it works [TS]

01:10:30   better now maybe we'll continue to work [TS]

01:10:32   better this course storage has a general [TS]

01:10:34   purpose system for joining drives [TS]

01:10:36   together but the user interface exposed [TS]

01:10:39   this is going to be like no we're not [TS]

01:10:40   we're not ready for that yet all we're [TS]

01:10:41   willing to support at this point is [TS]

01:10:43   these specific drives that come with [TS]

01:10:45   these specific max in this exact [TS]

01:10:46   configuration we QA those we know that [TS]

01:10:48   works there anything else all bets are [TS]

01:10:50   off so the fact says no you just can't [TS]

01:10:52   add an external drive I suspect if you [TS]

01:10:55   tried to enforce it too might sort of [TS]

01:10:58   work but might not but it's not a [TS]

01:10:59   supporting configuration so you know [TS]

01:11:01   their answer is just no no you can't do [TS]

01:11:03   that can you partition a fusion drive if [TS]

01:11:06   you have this this one [TS]

01:11:07   what does it mean to partition it what [TS]

01:11:08   do you what are you partitioning are you [TS]

01:11:10   part like are you shaving a bit off the [TS]

01:11:12   SSD or something like that the answer to [TS]

01:11:14   that question is you can add one [TS]

01:11:15   partition to the hard disk part of the [TS]

01:11:17   fusion drive only and again this is a [TS]

01:11:20   type of thing like what what's making [TS]

01:11:21   this limitation the GUI probably like if [TS]

01:11:24   you if you wanted to use the command [TS]

01:11:25   line tools try to something different [TS]

01:11:26   you probably could and it would probably [TS]

01:11:28   not quite work the way you wanted and [TS]

01:11:30   all your data would be hosed and you [TS]

01:11:31   would be sad but but again these are not [TS]

01:11:33   underlying limitations the underlying [TS]

01:11:34   technology they're kind of limitations [TS]

01:11:36   of the implementation or just like [TS]

01:11:38   little fences to keep you from hosing [TS]

01:11:40   yourself running into buggy code so in [TS]

01:11:42   Disk Utility you can add a partition to [TS]

01:11:44   the hard disk and that's it in just one [TS]

01:11:46   partition and that's it if you create a [TS]

01:11:49   hard disk partition is that part of the [TS]

01:11:51   fusion drive nope it's the separate disk [TS]

01:11:52   no participation in the fusion drive SSD [TS]

01:11:55   thing or whatever you take a partition [TS]

01:11:57   of your hard disk it's just like a [TS]

01:11:58   normal partition of your hard disk can [TS]

01:12:00   you add a windows partitions like what [TS]

01:12:01   does this always has to do with boot [TS]

01:12:02   camp can i still do boot camp yeah you [TS]

01:12:04   can you you know you can create a that [TS]

01:12:09   one partition you ready to use the boot [TS]

01:12:10   camp assistant you will have bootcamp [TS]

01:12:12   boot again you're when you reboot from [TS]

01:12:14   that boot camp partition it will not use [TS]

01:12:16   the SSD part of the it's not part of the [TS]

01:12:18   fusion drives just a regular spinning [TS]

01:12:19   disk because Windows has no awareness of [TS]

01:12:22   that confusion drive be mounted another [TS]

01:12:26   system and target disk boat so if you [TS]

01:12:27   reboot your iMac and target disk mode [TS]

01:12:29   and connect it to another Mac can it can [TS]

01:12:31   your imac show up as a hard drive on [TS]

01:12:33   that other mac that's target disk mode [TS]

01:12:35   yes you can do this but only if the [TS]

01:12:38   machine that you're using to mount the [TS]

01:12:40   drive is running 10 82 or later so it [TS]

01:12:41   shows that n82 has some awareness of [TS]

01:12:43   this course storage fusion drive stuff [TS]

01:12:45   to be able to see that imac as a single [TS]

01:12:49   hard drive that is made up of the SSD [TS]

01:12:51   and the other thing and angus because [TS]

01:12:55   you know that that's the reason you know [TS]

01:12:56   this is some sort of course storage [TS]

01:12:57   feature and not like oak some crazy no [TS]

01:12:59   file system because 1082 doesn't have a [TS]

01:13:00   crazy new file system but it does of [TS]

01:13:02   course storage and it's had it for years [TS]

01:13:03   you know can third-party disk utility to [TS]

01:13:06   be used with the fusion drive the answer [TS]

01:13:08   to that question is they should have put [TS]

01:13:09   one word maybe that the longer the [TS]

01:13:13   longer answers third-party disk [TS]

01:13:14   utilities may or may not with fusion [TS]

01:13:16   work with Fusion Drive thanks a lot [TS]

01:13:18   Apple check with your third-party [TS]

01:13:19   software vendor for compatibility [TS]

01:13:21   yeah so I would not buy one of these [TS]

01:13:23   autumn acts with Fusion Drive and then [TS]

01:13:24   just take your favorite disk utility and [TS]

01:13:25   run it on it blindly ah because I think [TS]

01:13:28   bad things might happen I mean how long [TS]

01:13:30   before some mean like you're talking [TS]

01:13:32   about like diskwarrior or something like [TS]

01:13:33   that yeah it really depends on how low [TS]

01:13:35   level these things are because obviously [TS]

01:13:37   anything that gets down and dirty and [TS]

01:13:39   says all right step aside operating [TS]

01:13:40   system I I'm gonna do some disc work [TS]

01:13:42   here and I'm gonna look at this disc I [TS]

01:13:43   know all about H of S Plus now don't [TS]

01:13:45   bother me I know all about it let me [TS]

01:13:46   just check it out and I can repair your [TS]

01:13:47   thing right that is not going to work [TS]

01:13:49   the way you expect because step aside [TS]

01:13:51   operating system means Africa's like but [TS]

01:13:53   wait no you don't know what you're [TS]

01:13:54   looking at it's not an actual it's a and [TS]

01:13:56   then you know you hoes your disc it the [TS]

01:13:58   intervening layer of course storage is [TS]

01:14:00   important in the scenario now obviously [TS]

01:14:01   drive and disk utility renders I'm sure [TS]

01:14:04   we'll update their disk utilities to be [TS]

01:14:06   aware of fusion drive and do not hos [TS]

01:14:07   them and do all the right things it [TS]

01:14:09   could be something as simple as though [TS]

01:14:10   it appears like the boot sectors on this [TS]

01:14:12   spinning disk or incorrect I'll fix that [TS]

01:14:14   for you and you know now you just [TS]

01:14:15   screwed it up because Tunisian drives [TS]

01:14:17   look a little bit different and you just [TS]

01:14:19   host it because you use all your being [TS]

01:14:21   helpful and repairing it to make sure [TS]

01:14:22   you could boot from them but really it [TS]

01:14:23   boots from this union of the two drives [TS]

01:14:25   it's not quite the same thing I'm using [TS]

01:14:27   video capture software and it reports [TS]

01:14:29   framerate drops during sustained [TS]

01:14:30   captures what could be wrong there's [TS]

01:14:32   another example of a great apple faq the [TS]

01:14:34   answer this question is uh the drives [TS]

01:14:37   too slow that's what's wrong yeah so [TS]

01:14:39   here's the long description your [TS]

01:14:41   projects capture requirements may exceed [TS]

01:14:43   this sustained capture it available to [TS]

01:14:45   your fusion drive that's just a [TS]

01:14:46   restatement of the problem yes that's [TS]

01:14:48   what he's saying I'm trying to capture [TS]

01:14:49   video is not working it's not working [TS]

01:14:51   because you can't capture video cuz it's [TS]

01:14:53   too slow yeah try captioning a smaller [TS]

01:14:55   segments source or reduces resolution or [TS]

01:14:57   try buying a mac pro who doesn't exist [TS]

01:14:58   and connecting a thunderbolt drive to it [TS]

01:15:01   that has enough through but I'm sorry [TS]

01:15:02   you can't do that either yeah i mean [TS]

01:15:05   like again this is a consumer level [TS]

01:15:07   thing if you had pure SSD maybe it would [TS]

01:15:11   its capture rate would be better but [TS]

01:15:13   then you can't store as much well the [TS]

01:15:14   bigger question here done is this [TS]

01:15:15   something this technology is this [TS]

01:15:17   something that's here to stay do you [TS]

01:15:18   think that whoa this is something that's [TS]

01:15:20   going to just like we saw the SSD drives [TS]

01:15:23   and of course it makes sense why the SSD [TS]

01:15:25   drives would but they crept into a whole [TS]

01:15:28   bunch of different configurations and [TS]

01:15:30   now they're pretty much the sealed [TS]

01:15:32   standard for [TS]

01:15:33   the all of the laptops obviously you can [TS]

01:15:37   still by the way you can still get I'm [TS]

01:15:39   gosh I think it's a lot more money but [TS]

01:15:41   you can get a 768 gig flash drive in [TS]

01:15:44   that high end Mac Pro is a configuration [TS]

01:15:47   option if the SSD drives were big enough [TS]

01:15:50   and affordable enough would they would [TS]

01:15:52   Apple even be messing with this [TS]

01:15:53   technology or is this something you [TS]

01:15:54   think they're they're just the is it a [TS]

01:15:56   stopgap in other words I I think it's [TS]

01:15:59   something around for longer than we [TS]

01:16:01   think it will simply because like what I [TS]

01:16:02   said before I SS these are getting [TS]

01:16:05   cheaper and bigger and better but at the [TS]

01:16:07   same time spinning this are also getting [TS]

01:16:10   cheaper and bigger and better and yes as [TS]

01:16:12   these are gaining on the necesitar [TS]

01:16:13   growing much faster than spinning disks [TS]

01:16:15   are but like the race is hard to [TS]

01:16:19   spinning hardness they're keeping up [TS]

01:16:20   pretty well so like we thought if hard [TS]

01:16:22   drives had just stayed still when SSDs [TS]

01:16:23   appeared on the scenes we'd already just [TS]

01:16:25   be using us as these but they didn't [TS]

01:16:26   hard drives didn't stay still so this [TS]

01:16:28   yeah there's probably some calculus [TS]

01:16:29   equation you can determine to say when [TS]

01:16:31   will it what when will it be that ah [TS]

01:16:33   that s is these surpass spinning disks [TS]

01:16:36   but it's not going to be for a while I [TS]

01:16:39   think and so we're all kind of tired of [TS]

01:16:40   waiting we all want that SSD type [TS]

01:16:42   experience but we also want those three [TS]

01:16:44   terabytes spinning this that you can get [TS]

01:16:45   for like you know 150 bucks or of the [TS]

01:16:47   heck they are now they're so cheap and [TS]

01:16:49   they're so huge like you said oh seven [TS]

01:16:50   sixty eight gigabytes that's your three [TS]

01:16:53   terabytes you can get cheap like these [TS]

01:16:55   are not except I have one in my Mac Mac [TS]

01:16:57   Pro right now spinning storage is so [TS]

01:16:59   cheap but also so slow so I expect this [TS]

01:17:03   fusion solution to be on every single [TS]

01:17:05   Mac where they can put it obviously the [TS]

01:17:09   laptops it doesn't make sense they're so [TS]

01:17:10   small they're getting smaller the SSD is [TS]

01:17:12   they've always had compromised storage [TS]

01:17:13   so i don't think fusion is going to [TS]

01:17:15   appear on the laptop but the the imac [TS]

01:17:17   the mac mini and the eventual thing that [TS]

01:17:20   we're supposed to get for people who [TS]

01:17:21   like mac pro's guaranteed dev fusion [TS]

01:17:23   drives and i think they're going to [TS]

01:17:25   happen for years this is just going to [TS]

01:17:28   take a long time for the dist to sure [TS]

01:17:32   that crossover to finally happen it [TS]

01:17:34   would happen people just stop [TS]

01:17:34   researching spinning disks but don't be [TS]

01:17:37   doing that no one's doing that they [TS]

01:17:39   still keep keep on keeping on so if [TS]

01:17:42   distribution dr solution once it gets [TS]

01:17:44   shaken out and everything i think it's a [TS]

01:17:46   good compromise [TS]

01:17:47   Apple is glad that like I said you know [TS]

01:17:48   we played that clip from that show all [TS]

01:17:50   those years ago or one year ago at least [TS]

01:17:52   one and a half years ago that's what I [TS]

01:17:55   wanted I i wanted i wanted the best of [TS]

01:17:58   both worlds i knew i couldn't get it [TS]

01:17:59   because of technology like I can't just [TS]

01:18:01   get SSD everywhere it's gonna take a [TS]

01:18:02   long time so just give me this [TS]

01:18:03   compromise and do and you know don't [TS]

01:18:05   make me manage it and that's exactly [TS]

01:18:07   what they're giving you through through [TS]

01:18:08   pretty low-tech approach to the [TS]

01:18:10   operating system handling the shuffling [TS]

01:18:12   the files I believe this is all [TS]

01:18:15   happening at the file level not the [TS]

01:18:16   block level which is also kind of like [TS]

01:18:19   time machine is not it's kind of a lame [TS]

01:18:20   solution if you just did the block diff [TS]

01:18:22   so it'd be much more efficient and that [TS]

01:18:23   is true but they're like you know we can [TS]

01:18:25   do the file based one it's simple it's [TS]

01:18:28   low-tech it's kind of cruddy but it gets [TS]

01:18:29   us most of the benefit without lots of [TS]

01:18:32   the hassles and so it seems like they're [TS]

01:18:33   doing the same thing here the there are [TS]

01:18:36   wrinkles though so it is one wrinkle [TS]

01:18:38   from the back my fusion drive can not [TS]

01:18:40   see time machine backups my every time [TS]

01:18:41   to restore what could be the issue and [TS]

01:18:43   the issue is fusion drive images must be [TS]

01:18:46   the first ones written to a time machine [TS]

01:18:47   backup drive so that's kind of weird so [TS]

01:18:49   if you have an existing time machine [TS]

01:18:52   backup and you start trying to backup [TS]

01:18:54   your fusion drive to it like you know as [TS]

01:18:57   an additional thing that won't work you [TS]

01:18:59   have the fusion drive has to be the [TS]

01:19:01   first thing that hits that time machine [TS]

01:19:02   disk so if you have a disc that you [TS]

01:19:03   currently use for time machine and has [TS]

01:19:05   existing data on it you got to wipe it [TS]

01:19:06   out and say okay now I'm backing up my [TS]

01:19:08   mac with my fusion drive for my mac men [TS]

01:19:10   usually drive to this empty time machine [TS]

01:19:12   disk it's the first one in and it [TS]

01:19:13   probably like sets that lays things out [TS]

01:19:15   and different pattern and puts [TS]

01:19:16   additional information so you can [TS]

01:19:18   actually see it when you reboot and blah [TS]

01:19:19   blah like but that's a kind of an [TS]

01:19:21   annoying wrinkle but probably [TS]

01:19:22   unavoidable due to the weird way things [TS]

01:19:23   work and you know i'll tell you what [TS]

01:19:28   i'll tell you what some people are gonna [TS]

01:19:29   miss some people are going to miss the [TS]

01:19:32   fact that like right now if you want to [TS]

01:19:35   you can before this fusion drive stuff [TS]

01:19:37   you can pull a drive out of a mac or [TS]

01:19:41   connected and you remember funny you [TS]

01:19:43   remember firewire mode how you can hold [TS]

01:19:46   down the target desk my target this mode [TS]

01:19:49   and that would still work I imagine a [TS]

01:19:52   TARDIS once the work but the idea of [TS]

01:19:54   just being able to pull out a drive in [TS]

01:19:56   checking into any Mac is that still [TS]

01:19:57   going to be possibility or just the OS [TS]

01:19:59   need to understand [TS]

01:20:00   how this drive is working in other words [TS]

01:20:03   if you pulled this out and connected it [TS]

01:20:04   to an older Mac Mac OS 5 and dot 5 [TS]

01:20:11   what's it going to see is it going to [TS]

01:20:13   see two separate partitions one of them [TS]

01:20:15   has like a few apps on it and one has [TS]

01:20:17   data on it or one I would assume that in [TS]

01:20:19   Apple's usually pretty good about doing [TS]

01:20:22   clever I don't know if you call it [TS]

01:20:24   forward compatibility well here's an [TS]

01:20:27   example from memory when hfs+ first came [TS]

01:20:30   out I believe this is when they did this [TS]

01:20:31   HFS existed and then they introduced [TS]

01:20:34   hfs+ and if you formatted a disk as hfs+ [TS]

01:20:38   and then took that disk in it's an extra [TS]

01:20:39   noticed took it back to an old Mac that [TS]

01:20:42   had no idea to page best plus was [TS]

01:20:43   running a version the operating system [TS]

01:20:45   the predates HFS plus it has no idea [TS]

01:20:47   what the heck hfs+ is and you connected [TS]

01:20:48   this drive to it like oh it's just going [TS]

01:20:50   to ask to initialize this disk isn't it [TS]

01:20:52   because I'll this is crazy instead part [TS]

01:20:55   of the HFS plus format at least [TS]

01:20:56   initially might still be there was to [TS]

01:20:58   put this little guardian volume thing [TS]

01:21:00   that when a Mac that just understood HFS [TS]

01:21:04   read this disk it appeared to be some [TS]

01:21:05   tiny little read-only disk that said [TS]

01:21:07   something like you can't you know [TS]

01:21:08   there's nothing on this extension best [TS]

01:21:10   Plus this you know it wouldn't offer to [TS]

01:21:14   erase it it would appear to be like an [TS]

01:21:16   empty read-only tiny little Drive and [TS]

01:21:20   that's pretty clever engineering because [TS]

01:21:22   when the mac that is showing that little [TS]

01:21:25   empty thing was created hfs+ didn't even [TS]

01:21:27   exist and wasn't even developed so there [TS]

01:21:29   I think they call that I don't not they [TS]

01:21:31   call it forward compatible it's not [TS]

01:21:32   backward compatibility but it's being [TS]

01:21:34   able to with your future development [TS]

01:21:36   make a product that if brought to an [TS]

01:21:39   older machine still does something [TS]

01:21:41   sensible so it's possible that they did [TS]

01:21:44   that type of solution where they said ok [TS]

01:21:46   there's no way you're going to be able [TS]

01:21:47   to see this or read this on an old Mac [TS]

01:21:51   so let's put something in there to make [TS]

01:21:54   sure that it doesn't offer to initialize [TS]

01:21:55   the thing that's one option is tech [TS]

01:21:58   probably technically possible the option [TS]

01:22:01   you talked about is like do I just see [TS]

01:22:02   half a disk this just looks like a [TS]

01:22:03   Disqus got like a bunch of stuff in it [TS]

01:22:04   and it looks like a sparsely populated [TS]

01:22:06   regular desk that's a possibility as [TS]

01:22:08   well because then core storage could [TS]

01:22:10   just treat you know yeah it could under [TS]

01:22:11   the covers hide that but that's kind of [TS]

01:22:13   dangerous because then it's like [TS]

01:22:14   exactly might start thinking it's like [TS]

01:22:16   your full disk but it's not that's right [TS]

01:22:18   you what if you mess with it like you [TS]

01:22:20   wouldn't want anyone to touch that so [TS]

01:22:21   that would probably be bad as well the [TS]

01:22:25   possibility that you stick it in and [TS]

01:22:26   says this is unreadable I have to [TS]

01:22:27   initialize it that would be again [TS]

01:22:28   because it like 20 this doesn't seem to [TS]

01:22:30   have the right you know information [TS]

01:22:31   about the block maps with the boot [TS]

01:22:33   sector or for example the entire catalog [TS]

01:22:35   file is on this SSD which I believe it [TS]

01:22:37   probably is all that I don't know I [TS]

01:22:40   guess they could have to catalog files [TS]

01:22:41   one for each volume on there's so many [TS]

01:22:42   questions by this implementation and all [TS]

01:22:44   the people who wanted me to talk about [TS]

01:22:45   this is it explained to me how it works [TS]

01:22:47   I don't know nobody knows it's outside [TS]

01:22:49   of Apple and attempts to get information [TS]

01:22:51   out of Apple about this technical nerdy [TS]

01:22:53   information have not been successful not [TS]

01:22:55   big as Apple is trying to keep it secret [TS]

01:22:56   but because they just don't care and [TS]

01:22:58   then that you know they want to give PR [TS]

01:22:59   about the new products they don't want [TS]

01:23:01   PR to be diluted by talking about nerd [TS]

01:23:03   things so eventually i'm assuming we [TS]

01:23:05   will have a good technical explanation [TS]

01:23:06   of how this works but we don't quite [TS]

01:23:09   know yet but yeah so it all these [TS]

01:23:12   possibilities are possible the bottom [TS]

01:23:13   line is Apple does not much you taking [TS]

01:23:15   one of these drugs yes is there are [TS]

01:23:17   otherwise out and stick in any place [TS]

01:23:18   else first of all it's inside an imac [TS]

01:23:20   you know regular people aren't opening [TS]

01:23:21   that thing up I think it probably voids [TS]

01:23:22   the warranty the mac mini same type of [TS]

01:23:25   deal you're allowed to replace the ram [TS]

01:23:26   but you're not supposed to pry that [TS]

01:23:27   sucker open and pull out the the [TS]

01:23:29   spinning disk and stick it somewhere [TS]

01:23:30   that is way outside the realm would I [TS]

01:23:32   Apple thinks you're doing with this the [TS]

01:23:34   non-existent Mac Pro that we use this [TS]

01:23:36   technology now we're getting into ok [TS]

01:23:38   what you're supposed to pull the drives [TS]

01:23:39   out of the mac pro pro the current one [TS]

01:23:41   anyway they've got little sleds what are [TS]

01:23:43   you doing for me here by that point I [TS]

01:23:45   think Apple has to have a solution for [TS]

01:23:47   this is the solution to market drive is [TS]

01:23:48   read-only is the solution to put some [TS]

01:23:50   little sentinel volume on it this what [TS]

01:23:51   looks like that may be the solution is [TS]

01:23:53   just to say okay it shows up as do you [TS]

01:23:55   want to initialize this that would [TS]

01:23:58   probably be the worst possible solution [TS]

01:23:59   but it's you know it's it's a [TS]

01:24:02   possibility that you know the the thing [TS]

01:24:04   about fusion drive in any young [TS]

01:24:05   technology like this is there's going to [TS]

01:24:07   be bumps in the road like the they have [TS]

01:24:10   to work the kinks out of this obviously [TS]

01:24:11   they probably thought that it seems like [TS]

01:24:13   they thought they could get it out in [TS]

01:24:14   time for mountain lion and they didn't [TS]

01:24:15   that means there was kinks there's [TS]

01:24:16   probably more kinks more caveats more [TS]

01:24:18   software that doesn't handle it [TS]

01:24:19   correctly all starts it like it if [TS]

01:24:23   you're really cautious don't until Kate [TS]

01:24:26   a fusion drive [TS]

01:24:28   but if you want to live a little bit on [TS]

01:24:31   the edge try it out make sure your [TS]

01:24:34   backups are good and you'll probably be [TS]

01:24:35   okay because Apple is so cautious in its [TS]

01:24:38   rollouts because this thing is only [TS]

01:24:39   supported in these exact configuration [TS]

01:24:40   does not a new general purpose flexible [TS]

01:24:43   system for doing arbitrary storage [TS]

01:24:44   management with our great new logical [TS]

01:24:47   volume manager and cool new GUI and [TS]

01:24:48   command-line it's not what it is it's [TS]

01:24:49   like this exact configuration don't mess [TS]

01:24:51   with it it'll probably work okay and [TS]

01:24:54   like this is the optimistic success [TS]

01:24:57   story is look at FileVault 2 5 volt to [TS]

01:25:01   was you know the first thing they [TS]

01:25:03   implemented on top of their fancy new [TS]

01:25:04   logical volume management storage layer [TS]

01:25:06   course storage right out of the box it [TS]

01:25:08   nothing had ever shipped before that [TS]

01:25:10   line introduced this entire new layer to [TS]

01:25:12   the storage system and he used it to [TS]

01:25:14   reimplement a feature that had gotten a [TS]

01:25:16   really bad rap for being implemented [TS]

01:25:17   very poorly and FileVault 2 is worked [TS]

01:25:20   without a hitch I've used it since the [TS]

01:25:22   day it was released I've been running at [TS]

01:25:24   least one mac with FileVault 2 turned on [TS]

01:25:26   zero problems perfect no bugs background [TS]

01:25:31   encrypt decrypt no problems whatsoever [TS]

01:25:33   beautiful so that shows that they're [TS]

01:25:37   really cautious approach and doing [TS]

01:25:38   storage stuff can pay off this is more [TS]

01:25:42   complicated then than just encrypting a [TS]

01:25:45   single volume but it's done by the same [TS]

01:25:49   team I'm assuming the core storage [TS]

01:25:51   people and so I think it will probably [TS]

01:25:54   be okay watch watch the macworld on it [TS]

01:25:57   when these stories start coming out see [TS]

01:26:00   if you see like a story from a friend [TS]

01:26:01   about how they accidentally hose [TS]

01:26:02   themselves because they don't understand [TS]

01:26:03   how fusion drive worked or some actual [TS]

01:26:06   bugs and I'm sure it'll be updates to to [TS]

01:26:08   help with this I don't know I don't know [TS]

01:26:10   how to andy capp this what i do have [TS]

01:26:11   this has a lot of things going for it in [TS]

01:26:13   terms of that the caution Apple usually [TS]

01:26:15   uses with doing its storage stuff and [TS]

01:26:17   the limited configurations of that [TS]

01:26:21   they're supporting for now I'm assuming [TS]

01:26:25   there will be more information about [TS]

01:26:29   fusion drive coming out of Apple at the [TS]

01:26:32   very least at this year's WWDC I'm sure [TS]

01:26:35   there'll be a technical session on it if [TS]

01:26:37   we have to wait that long it'll be on [TS]

01:26:38   disappointing people asking if I'm going [TS]

01:26:40   to update my mac OS 10 [TS]

01:26:41   review or do a review in between just [TS]

01:26:43   talking about fusion drive well I'm not [TS]

01:26:45   going to update the mac OS 10 review [TS]

01:26:47   that it is what it is now plus or minus [TS]

01:26:48   typos I'm probably not going to do a [TS]

01:26:51   separate story about fusion drive like [TS]

01:26:53   in the middle you know in between OS [TS]

01:26:56   release is simply because I don't have [TS]

01:26:58   anything my fusion drive I know what you [TS]

01:27:00   know like I don't have any contacts and [TS]

01:27:01   the information Apple's not releasing it [TS]

01:27:03   and once Apple does really sit just read [TS]

01:27:05   the information they release I hope [TS]

01:27:09   someone does one out button would you [TS]

01:27:10   buy would you buy one of one of these [TS]

01:27:13   drives in it you personally you know in [TS]

01:27:16   your new map primack you know in a mac [TS]

01:27:18   pro let's say they come out they said [TS]

01:27:19   this technology's worked so well in the [TS]

01:27:21   imac and the mac mini over the last year [TS]

01:27:24   that we're proud to introduce it as our [TS]

01:27:26   premier technology in the mac pro are [TS]

01:27:29   you happy about this Johnny you're [TS]

01:27:30   unhappy about this yes I would win 2013 [TS]

01:27:34   if a mac pro like thing comes out and [TS]

01:27:36   has fusion drive i will be getting with [TS]

01:27:38   fusion drive but that will be like a [TS]

01:27:40   year you know half a year later or [TS]

01:27:41   something right so it's had a half year [TS]

01:27:43   to get the kink shaken out of it and you [TS]

01:27:45   you know even if it was the very first [TS]

01:27:47   thing on a mac pro i would probably get [TS]

01:27:49   it as i said look if it ends up being [TS]

01:27:50   flaky or something i can just stick a [TS]

01:27:52   couple more drives in there and use [TS]

01:27:54   those and keep the flaky fusion drive [TS]

01:27:56   until they work the kinks out like I [TS]

01:27:57   have so much flexibility with a [TS]

01:27:58   theoretical Mac Pro that has all these [TS]

01:28:00   different drives in it that I would get [TS]

01:28:02   it with this hybrid thing because I do [TS]

01:28:03   want these like I said yeah I set it on [TS]

01:28:05   an episode 17 that's what I want and I'm [TS]

01:28:07   gonna get it and I'm willing to deal [TS]

01:28:08   with the flakiness especially on a mac [TS]

01:28:10   pro where I haven't out where I'm like [TS]

01:28:11   all right so if it's flaky I use a [TS]

01:28:13   couple other drives you know or I just [TS]

01:28:15   wait until they get the kinks work out [TS]

01:28:16   you because you have so many so many [TS]

01:28:17   options with so much internal and [TS]

01:28:19   external storage on a theoretical new [TS]

01:28:21   Mac Pro that it's barely a risk so I [TS]

01:28:24   would definitely get this on my mac pro [TS]

01:28:25   I'm not even sure it will be an option [TS]

01:28:27   not to get it on the mac pro that's [TS]

01:28:29   always been my my vision of what the [TS]

01:28:31   next Mac Pro is going to be it's like [TS]

01:28:32   it's not going to ship with like for [TS]

01:28:34   spinning disk it's you know SSD is going [TS]

01:28:36   to be the option and it is it going to [TS]

01:28:38   be an SSD boot drive a bunch of SSD bays [TS]

01:28:41   in the area where the obstacles were a [TS]

01:28:43   new case that's designed around only [TS]

01:28:45   point 5 inch storage with any of you [TS]

01:28:47   want like that's what I've always [TS]

01:28:48   imagined this thing looking like in [TS]

01:28:50   fusion drive to cement it like I'm not [TS]

01:28:51   even sure you'll be able to get a mac [TS]

01:28:52   pro without fusion [TS]

01:28:53   oh so I'm getting mine with can't wait [TS]

01:28:58   for you to get this thing about this [TS]

01:29:00   thing that doesn't exist we just yeah a [TS]

01:29:02   hypothetical thing I'm very nervous [TS]

01:29:04   about it and i'm especially nervous [TS]

01:29:05   because it's gonna cost so much money [TS]

01:29:07   like if this thing has threaten a [TS]

01:29:09   desktop display and some crazy a video [TS]

01:29:13   connector because current you know we [TS]

01:29:15   talked about the short current [TS]

01:29:15   displayport standards don't support [TS]

01:29:17   enough resolution to drive a true retin [TS]

01:29:20   a 27 inch desktop display they just that [TS]

01:29:22   they don't they don't support that [TS]

01:29:23   resolution so they need the combination [TS]

01:29:26   of video card and a new version of their [TS]

01:29:29   thing they used to pump the pixels out [TS]

01:29:31   to their display like all that needs to [TS]

01:29:34   be sorted out plus connected to what has [TS]

01:29:36   to be a fantastically expensive display [TS]

01:29:38   with like 80 gazillion pixels on it [TS]

01:29:40   right ah that's gonna cost a lot of my [TS]

01:29:42   it's gonna cost a lot so I'm so I'm [TS]

01:29:44   saving my pennies is there is there any [TS]

01:29:46   way that you'll ever be content with [TS]

01:29:51   with some kind of imac is there ever a [TS]

01:29:53   day to you because you know what let's [TS]

01:29:55   say Apple does come out with with some [TS]

01:29:57   kind of mac pro in 2013 you know and [TS]

01:29:59   we've talked about this it's only a [TS]

01:30:00   matter of time before the Mac Pro [TS]

01:30:02   release is just gone and they're just [TS]

01:30:05   not making them anymore you know 10 [TS]

01:30:07   years from now there's not good i [TS]

01:30:08   guarantee you there'll be an imac [TS]

01:30:09   there's not going to be a mac pro yeah [TS]

01:30:12   you know that they're eventually going [TS]

01:30:15   away the only things keeping it around [TS]

01:30:18   our storage from video cards I know [TS]

01:30:21   their internet and cards right so [TS]

01:30:23   storage you would assume eventually that [TS]

01:30:25   takes care of itself because you know [TS]

01:30:26   everything a solid-state on the long [TS]

01:30:28   graph that happens so those big bulky [TS]

01:30:29   annoying spinning disks they go away [TS]

01:30:31   they look ridiculous we look back in the [TS]

01:30:32   mail I can't remember when we use those [TS]

01:30:33   things that's fine that takes care of [TS]

01:30:35   the storage thing video it's conceivable [TS]

01:30:37   that you could fit the most powerful [TS]

01:30:39   video card made by man for consumer [TS]

01:30:42   applications behind a gigantic 27 inch [TS]

01:30:44   display totally conceivable they don't [TS]

01:30:46   do it now though but you could do it for [TS]

01:30:49   me that's all I need for the other for [TS]

01:30:52   the pro people who have to put the crazy [TS]

01:30:53   video capture cards or other sorts of [TS]

01:30:55   things in there that may sort itself out [TS]

01:30:57   by just the system is getting powerful [TS]

01:30:58   enough to those capture cards like it [TS]

01:31:00   can all happen on the GPU or it's all [TS]

01:31:02   done by the OS or I don't know all the [TS]

01:31:03   range of things people use adding cards [TS]

01:31:05   for but you've seen the number of slot [TS]

01:31:07   in Apple's full side powers decrease [TS]

01:31:10   over the years I forget how many like [TS]

01:31:11   the mac order the mac to had like eight [TS]

01:31:14   slots or something crazy maybe just four [TS]

01:31:15   slots I don't remember but the number of [TS]

01:31:17   slots in the tower max in the modern era [TS]

01:31:19   have decreased that you know they take [TS]

01:31:21   them out it like let's take out one and [TS]

01:31:23   you don't notice like yeah that kind of [TS]

01:31:25   annoys me because I was filling all the [TS]

01:31:26   slots of my previous one but I guess [TS]

01:31:27   it's okay I take it one more and you [TS]

01:31:29   know they're especially with a double [TS]

01:31:31   with things like the video cards take up [TS]

01:31:33   two slots and everything it's I could be [TS]

01:31:39   happy with a bunch of energy stuck to [TS]

01:31:41   the back of a really big 30 inch Retina [TS]

01:31:44   display yeah five years now I could be a [TS]

01:31:47   Beulah because all i want is tremendous [TS]

01:31:48   amount of ram lots of flexibility for [TS]

01:31:51   storage and a really really really fast [TS]

01:31:53   video card I don't know how long it will [TS]

01:31:58   take for that thing to appear but I mean [TS]

01:31:59   I like you said I'll eventually i'll be [TS]

01:32:00   forced to eventually no one's going to [TS]

01:32:02   have something the size of a [TS]

01:32:03   dehumidifier signify their desk like [TS]

01:32:04   it's just it's you know that's not the [TS]

01:32:07   way things are going but for now for [TS]

01:32:09   next year Tim you promised me something [TS]

01:32:11   better be good alright what else you got [TS]

01:32:16   for today today announced anything else [TS]

01:32:18   let me think hmm mm-hmm think they did [TS]

01:32:22   something with the iPad oh yeah they [TS]

01:32:25   released the ipad they called a [TS]

01:32:27   fourth-generation ipad with retina [TS]

01:32:28   display the in slightly updated innards [TS]

01:32:32   as you say and the lightning connector [TS]

01:32:35   and they now call it the ipad with [TS]

01:32:39   retina display and then they have of [TS]

01:32:41   course the ipad mini which also has a [TS]

01:32:44   lightning connector will start with the [TS]

01:32:47   ipad 4 as it will be known by people who [TS]

01:32:49   want to distinguish it from the 3 and so [TS]

01:32:52   on we're not taking our foot off the gas [TS]

01:32:55   as Tim Cook the previous imac the ipad [TS]

01:32:59   val got a previous ipad the ipad 3 was [TS]

01:33:02   released just what seven months ago or [TS]

01:33:04   something yeah that sounds about right [TS]

01:33:06   yeah seven months ago so this is a [TS]

01:33:09   pretty fast update and this is they were [TS]

01:33:12   not taking her foot off the gas we're [TS]

01:33:13   not going to wait for like you know wait [TS]

01:33:17   a grace period like let's wait a year [TS]

01:33:18   before but we've got a new [TS]

01:33:20   i pad ready to go it's twice as fast as [TS]

01:33:23   the other one we're putting it out we [TS]

01:33:25   are not taking her foot off the gas as [TS]

01:33:27   says Tim earlier in that thing he said [TS]

01:33:30   people love their iPads which reminded [TS]

01:33:34   me once again as it always does of the [TS]

01:33:37   movie singles & wine people love their [TS]

01:33:39   cars people love their iPads did you [TS]

01:33:42   hear the clip that that came out earlier [TS]

01:33:46   in the week and we had it on the [TS]

01:33:48   frequency by the way we have a new we [TS]

01:33:51   have a new daily news show on five by [TS]

01:33:53   five called the frequency 50 52 TV / [TS]

01:33:55   frequency did you hear this it was like [TS]

01:33:57   a collection of all of the all of the [TS]

01:34:00   really nice words that that they say [TS]

01:34:05   during was a collection in three minutes [TS]

01:34:08   of all the beautiful amazing yeah I [TS]

01:34:11   think I've heard it if not that exact [TS]

01:34:13   one very similar things before yes all [TS]

01:34:15   the superlatives all of it Apple loves [TS]

01:34:17   those yeah so this ipad for I I heard a [TS]

01:34:22   couple people refer to it as the ipad 3 [TS]

01:34:24   s that's not too far off the mark [TS]

01:34:27   because I mean and people you could say [TS]

01:34:30   that bills oh you're saying that as like [TS]

01:34:32   a joke of like the four it's not really [TS]

01:34:33   that much better than the three just [TS]

01:34:34   should have been called the 3s but I've [TS]

01:34:36   always been the opposite opinion that [TS]

01:34:38   the 4s was a tremendous step over the [TS]

01:34:42   for like they improved every single [TS]

01:34:44   thing about that thing it just look the [TS]

01:34:46   same on the outside like every part of [TS]

01:34:48   it winside was better I'm people like oh [TS]

01:34:50   we just added an s and it looks the same [TS]

01:34:52   therefore it's not as good oh really you [TS]

01:34:54   want to trade me your iphone 4 3 or 4 s [TS]

01:34:55   then it was a big update and the same [TS]

01:34:57   thing here looks the same as the ipad 3 [TS]

01:35:00   ways the same plus or minus you know [TS]

01:35:02   it's 2 grams heavier in all models but [TS]

01:35:04   you're not going to feel two grams same [TS]

01:35:05   thickness obviously has a lightning port [TS]

01:35:08   instead of the big one so the big 30 pin [TS]

01:35:10   thing but it's twice as fast it's got an [TS]

01:35:13   a6 that's not you know if you they [TS]

01:35:16   released a new I can't use the mac pro [TS]

01:35:18   visit my guess if it's stupid you know [TS]

01:35:20   if they released the new 15-inch retina [TS]

01:35:22   MacBook Pro five months from now or [TS]

01:35:25   whatever whatever seven months after the [TS]

01:35:27   introduction is ivory or when they came [TS]

01:35:28   out they came out like in the summer [TS]

01:35:29   seven months after the 15-inch retina [TS]

01:35:30   MacBook Pro comes out they release one [TS]

01:35:32   that's twice as fast people going to [TS]

01:35:34   like also what just speed bump this [TS]

01:35:36   twice as fast I mean that doesn't happen [TS]

01:35:38   in the mag line anymore it still happens [TS]

01:35:40   in the iOS line to time and not like two [TS]

01:35:42   times fake benchmark II as fast actual [TS]

01:35:45   two times as fast and how they do that [TS]

01:35:47   the a six cores are faster it's clocked [TS]

01:35:50   higher then the a 5x was this is day 6 X [TS]

01:35:53   the X stands for that extra I don't know [TS]

01:35:55   what stands for but I like you referred [TS]

01:35:56   to is the extra GPU core it's got four [TS]

01:35:58   GPU cores probably the exact same for [TS]

01:36:00   GPU cores that were in the a 5x but just [TS]

01:36:02   clocked higher there were 2 50 megahertz [TS]

01:36:04   in the 85 X they're probably 500 [TS]

01:36:06   megahertz in this thing the CPU was one [TS]

01:36:08   gigahertz in the a 5x it's probably 1.5 [TS]

01:36:11   in the a6x they improve the facetime [TS]

01:36:15   camera so it's HD it's got that dual [TS]

01:36:16   band Wi-Fi thing which may or may not [TS]

01:36:18   help you depending on what access points [TS]

01:36:21   you have available uh this is an [TS]

01:36:24   excellent excellent iPad uh and I see no [TS]

01:36:29   reason they should have waited i made a [TS]

01:36:31   tweet that like you know I used to love [TS]

01:36:33   my ipad 3 but i know i guess i can use [TS]

01:36:35   it to level piece of furniture or [TS]

01:36:36   something that was a joke you know based [TS]

01:36:39   on the idea that people think oh my ipad [TS]

01:36:40   3 stinks now i still like my ipad 3 [TS]

01:36:42   right i would rather have a 4 but i'm [TS]

01:36:44   not upset at apple for obsolete in me or [TS]

01:36:48   anything like that they're keeping they [TS]

01:36:49   will not take their foot off the gas and [TS]

01:36:51   i don't think they should uh people [TS]

01:36:54   saying all they had to release the ipad [TS]

01:36:55   3 with its crappy GPU i'd still love my [TS]

01:36:58   i buy three still works right in fact [TS]

01:36:59   i've heard people say i don't need [TS]

01:37:00   anything to be faster on my ipad 3 [TS]

01:37:02   obviously you know that's not my answer [TS]

01:37:04   i want to be faster but it shows that [TS]

01:37:06   for regular people the ipad 3 is not [TS]

01:37:09   like dog slow it doesn't have a bad rep [TS]

01:37:11   even though it actually it does have [TS]

01:37:12   problems because it has to push so many [TS]

01:37:14   pixels around with games and everything [TS]

01:37:15   like that the ipad 4 is like the first [TS]

01:37:19   one that is like grown into its retina [TS]

01:37:21   display it's going to be the same thing [TS]

01:37:22   when the Haswell macbook pros come out [TS]

01:37:26   intel's new you know cpus and associated [TS]

01:37:29   chipsets because the current crop of [TS]

01:37:32   retina macbook pros can barely handle [TS]

01:37:34   all those pixels and king like chug in [TS]

01:37:36   certain situations like simple tasks [TS]

01:37:38   like scrolling and putting it like [TS]

01:37:40   they're just could can barely handle and [TS]

01:37:41   the same thing with the ipad 3 in games [TS]

01:37:43   and stuff like that it's borderline like [TS]

01:37:46   in many situations the ipad [TS]

01:37:48   2 with his non retina display performs [TS]

01:37:49   better on the same games in the ipad 3 [TS]

01:37:51   because it's got to push four times as [TS]

01:37:52   many pixels you know this this ipad 4 [TS]

01:37:55   has finally grown into the retina [TS]

01:37:57   display it can handle it it's [TS]

01:37:58   appropriate it's balanced in the same [TS]

01:38:01   way that the next crop of retina macbook [TS]

01:38:03   pros will be balanced and nice and so I [TS]

01:38:09   give this machine a thumbs up I talk [TS]

01:38:12   about the past show like would they just [TS]

01:38:14   ever just put out something with just a [TS]

01:38:15   lightning port on it but the same i've [TS]

01:38:17   had three insides that didn't think they [TS]

01:38:18   would they haven't this you know i was [TS]

01:38:22   even more conservative i said maybe [TS]

01:38:23   they'll just do a die shrink well of the [TS]

01:38:25   5x and then they can make thinner and [TS]

01:38:27   lighter but it would be the same speed [TS]

01:38:29   they haven't done that though so they're [TS]

01:38:31   not taking that for all the guests they [TS]

01:38:32   could have put they could have filled of [TS]

01:38:33   that died shrunk a 5x sinner same [TS]

01:38:36   battery life as the ipad 3 but it [TS]

01:38:37   wouldn't be any faster right that would [TS]

01:38:39   not be pushing the ball forward so they [TS]

01:38:41   said no we're going to say 2x faster is [TS]

01:38:43   more important than making this think [TS]

01:38:44   thinner more important than making it's [TS]

01:38:46   lighter because it's not like ten [TS]

01:38:47   percent faster it's two times faster [TS]

01:38:49   this is the a6x and improving the camera [TS]

01:38:53   and stuff is nice as well ah so i give [TS]

01:38:55   that a new ipad thumbs up I'm kind I [TS]

01:39:00   mean my brother was asking about this [TS]

01:39:02   like I had my parents buy an ipad a [TS]

01:39:04   couple months ago and Rose I don't you [TS]

01:39:07   think I should wait there's think [TS]

01:39:08   they're gonna revise the ipad thing that [TS]

01:39:10   they probably got time right mmm because [TS]

01:39:12   who expects a new ipad in seven months [TS]

01:39:13   right yeah it's wait a bit and there are [TS]

01:39:15   some people who are saying well that's [TS]

01:39:16   too soon but like I would love it if [TS]

01:39:19   they just continue to increase the speed [TS]

01:39:21   of these things and performance of these [TS]

01:39:22   things as often as often as they can [TS]

01:39:24   write like and because what I expected [TS]

01:39:27   you know and most would be like well [TS]

01:39:28   maybe the revised they put a lightning [TS]

01:39:29   connector on they may put ad I Shrunk a [TS]

01:39:31   five-axis thinner my parents don't care [TS]

01:39:33   if it's a little bit thinner and you [TS]

01:39:34   know a little bit lighter it's not that [TS]

01:39:36   big a deal it'll be fine with an iPad [TS]

01:39:37   through and I think they are fine with [TS]

01:39:38   an ipad 3 but if I had known this was [TS]

01:39:41   coming like if this had been a year you [TS]

01:39:42   know if there had been a year gap I [TS]

01:39:44   would have said just wait wait a couple [TS]

01:39:45   months they were in town so I would like [TS]

01:39:48   to be able to buy the ipad with them and [TS]

01:39:49   show them how to use and stuff like that [TS]

01:39:50   but i think my parents are fine with the [TS]

01:39:52   ipad 3 that they have they certainly [TS]

01:39:55   won't notice the speed difference as [TS]

01:39:56   they play like their crossword puzzles [TS]

01:39:57   and and read email on the on their thing [TS]

01:40:00   but this is a good machine and [TS]

01:40:02   finally this is what the problem with [TS]

01:40:03   doing it in order is that now 40 in we [TS]

01:40:06   finally get to talk about the ipad mini [TS]

01:40:08   the whole point of this announcement [TS]

01:40:09   that's what I'm saying in the beginning [TS]

01:40:10   like this was like oh this give me the [TS]

01:40:12   new iPad Mini announcement look at all [TS]

01:40:13   this stuff they introduced before they [TS]

01:40:14   even get to the ipad mini it's enough [TS]

01:40:16   stuff like they could have stopped now [TS]

01:40:17   and it would have been like this was a [TS]

01:40:19   good Apple event they're like reb to a [TS]

01:40:20   whole bunch of stuff in their line [TS]

01:40:21   there's a new flagship iPad that's twice [TS]

01:40:24   as fast everything's great but of course [TS]

01:40:25   we all expected dad pad mini was teased [TS]

01:40:28   in a thing uh they did the cool like a [TS]

01:40:31   rotation reveal where they just turned [TS]

01:40:32   around the ipad part look who's hiding [TS]

01:40:34   behind it is little ipad mini isn't it [TS]

01:40:36   cute and we've been talking about this [TS]

01:40:38   on this show you've been talking about [TS]

01:40:39   on all your other shows for just weeks [TS]

01:40:41   and weeks maybe even months have we been [TS]

01:40:43   talking about this for months yeah I [TS]

01:40:44   think seems like a half a year talking [TS]

01:40:47   about this Oh apples gonna make smaller [TS]

01:40:48   iPad all we all know it's common when is [TS]

01:40:50   it gonna come and this whole time we've [TS]

01:40:51   been discussing the least on this show [TS]

01:40:53   every time we talk about this I would [TS]

01:40:55   say you know well in some theoretical [TS]

01:40:57   ipad mini that Apple comes out with and [TS]

01:40:58   in a hypothetical ipad mini they produce [TS]

01:41:00   blah blah blah i was forced to pick a [TS]

01:41:04   name for this thing in order to discuss [TS]

01:41:06   it right Apple coincidentally was forced [TS]

01:41:09   to pick a name in order to ship it and I [TS]

01:41:11   don't know why it's a shocking we should [TS]

01:41:13   have thought it's the last show why we [TS]

01:41:15   bomb it why wouldn't they pick the same [TS]

01:41:16   thing I've been calling it ipad mini for [TS]

01:41:18   four weeks and weeks and yet in the last [TS]

01:41:20   show we're like what about the name [TS]

01:41:21   gonna be ipad to play an ipad ipad air [TS]

01:41:23   ipad mini now they won't called that it [TS]

01:41:25   was like we dismissed it because that's [TS]

01:41:27   that's what we're calling it like just [TS]

01:41:28   in our discussion but like what will be [TS]

01:41:30   the real name well the real name is I've [TS]

01:41:31   had mini is so obvious like them in [TS]

01:41:33   hindsight that we've been just [TS]

01:41:34   constantly at least I've been calling it [TS]

01:41:36   you've been calling it ipad mini two [TS]

01:41:37   until you got on your junior kick no I [TS]

01:41:38   mean it I think um I think it's really [TS]

01:41:41   the only thing the only name that they [TS]

01:41:43   could have picked for it I just didn't [TS]

01:41:46   want it to be that yeah and I think [TS]

01:41:48   that's why a lot of the speculation was [TS]

01:41:49   there done because people don't [TS]

01:41:50   especially like that name I don't like [TS]

01:41:53   many I don't like mini I'll see plain [TS]

01:41:56   old iPad totally still I say was but [TS]

01:41:58   have been totally plausible and also [TS]

01:42:00   ipad air uh I like I said I think they [TS]

01:42:03   like to keep the air to that sort of the [TS]

01:42:05   desktop line of very lightweight things [TS]

01:42:06   but I think that could have worked as [TS]

01:42:09   well but many like in hindsight is the [TS]

01:42:11   obvious choice like I've been saying [TS]

01:42:13   ipad mini myself why have I been saying [TS]

01:42:15   mini because it just fits the minis [TS]

01:42:17   already in there yes it's on the mac [TS]

01:42:19   line but it's also been on the ipod line [TS]

01:42:20   and you know so i don't mind it it's [TS]

01:42:24   nice so that I don't have a backlog of [TS]

01:42:25   shows where I talk about this product [TS]

01:42:27   that people understand i'm talking about [TS]

01:42:28   its ipad mini always talking about that [TS]

01:42:30   i I like the same way I liked it with [TS]

01:42:32   iphone 5 what did I call the iphone 5 [TS]

01:42:33   for the weeks and weeks before we were [TS]

01:42:35   talking about i called the iphone 5 and [TS]

01:42:36   then got flak bored i'm saying i'm just [TS]

01:42:38   referring you know what I'm talking [TS]

01:42:39   about when I said when they called it [TS]

01:42:40   iphone 5 so thumbs up tap on naming now [TS]

01:42:43   I should just believe whatever it is [TS]

01:42:44   that I say in the weeks before and will [TS]

01:42:46   be the name so their pitch for this is [TS]

01:42:50   what what can you do with the mini that [TS]

01:42:52   you can't already do with an ipad 4 I [TS]

01:42:54   can think of all sorts of unsavory and [TS]

01:42:58   lewd things that could fell in there but [TS]

01:43:00   what they choose to go with was hold it [TS]

01:43:03   with one hand or hold it in one hand and [TS]

01:43:08   so yeah the pitch for this thing is as [TS]

01:43:11   tucked around the past show like I've [TS]

01:43:12   always said this they're building this [TS]

01:43:14   thing to meet a price point and we'll [TS]

01:43:15   get to that in a little bit but they [TS]

01:43:17   can't say that they can't say they're [TS]

01:43:18   building this to me to pry point they [TS]

01:43:19   have to say something about the [TS]

01:43:20   advantages and what they're gonna say is [TS]

01:43:22   then it's like you can hold one hand [TS]

01:43:23   getting back to Gruber's theory of [TS]

01:43:24   calling it air because it's the same [TS]

01:43:26   pitch with the air look how light and [TS]

01:43:27   airy it is they didn't go with the air [TS]

01:43:28   name but yes that's their their features [TS]

01:43:31   and benefits pitch is like look what it [TS]

01:43:33   can do for you it's it's lighter it's [TS]

01:43:35   you know it's not especially since they [TS]

01:43:37   didn't reduce the weight of their big [TS]

01:43:38   iPad like this is going to really feel [TS]

01:43:40   very Airy it's super thin as thin as a [TS]

01:43:42   pencil as they said the thing about the [TS]

01:43:45   physical design it's like it's got the [TS]

01:43:47   aluminum back right oh it's the whole [TS]

01:43:48   thing is aluminum it's a unibody type [TS]

01:43:49   thing and they carve it all out which is [TS]

01:43:51   this thing's got to feel incredibly [TS]

01:43:52   solid though I haven't seen one yet in [TS]

01:43:54   person but that means it's also got as [TS]

01:43:57   far as I can tell from the picture and [TS]

01:43:58   I'm pretty sure aluminum power button [TS]

01:44:00   volume buttons and mute rotation lock [TS]

01:44:02   switch thingy right that's nicer than [TS]

01:44:05   the ipad 4 it's nicer than their [TS]

01:44:06   flagship model the ipad 4 on the ipad 3 [TS]

01:44:09   have these terrible plastic buttons for [TS]

01:44:12   volume and for a rotation lock and for [TS]

01:44:13   the power button with incredibly sharp [TS]

01:44:16   edges the edges of the plastic on those [TS]

01:44:17   the volume rockers and switches it's [TS]

01:44:19   like that's like a Razors Edge know [TS]

01:44:21   something like I think you're on who [TS]

01:44:23   decided on that like it's just cruel and [TS]

01:44:26   so these things they're aluminum [TS]

01:44:28   when you have like metal buttons that's [TS]

01:44:30   why people like to think the original [TS]

01:44:31   iphone had the metal buttons and [TS]

01:44:32   everything it's better than the plastic [TS]

01:44:33   ones the iPhone 5 has metal buttons [TS]

01:44:34   again I believe it just feels higher [TS]

01:44:37   quality and they have the edges cut off [TS]

01:44:39   with their favorite thing the [TS]

01:44:40   diamond-cut chamfer they love it or sham [TS]

01:44:42   ferraz would Johnny I would say I [TS]

01:44:44   confirm with someone from the UK that's [TS]

01:44:46   how they say it there he doesn't just [TS]

01:44:47   has a lisp yeah so this is this thing as [TS]

01:44:53   a like I think a higher higher end [TS]

01:44:57   physical appearance and probably a [TS]

01:44:59   higher and feel then the iPhone the iPad [TS]

01:45:02   4 then their flagship with just you know [TS]

01:45:04   you guys hey what is your flagship iPad [TS]

01:45:06   it's the big one it's ipad 4 right i pad [TS]

01:45:08   with retina display or whatever and yet [TS]

01:45:10   that's the thing still has the plastic [TS]

01:45:11   buttons so that's a shame I hope they [TS]

01:45:13   update the big iPad to use this much [TS]

01:45:15   nicer design I do kind of like the [TS]

01:45:19   rocker as opposed to two separate [TS]

01:45:20   buttons so maybe what I would ideally [TS]

01:45:22   what I would like is a metal rocker [TS]

01:45:26   switch with an edge that doesn't cut me [TS]

01:45:28   and all right so I haven't actually been [TS]

01:45:30   cut by yep but damn it it's really sharp [TS]

01:45:32   the thickness it's what is it 7.1 [TS]

01:45:36   millimeters the ipod touches 6.1 [TS]

01:45:39   millimeters so it's a 10 millimeter that [TS]

01:45:43   was it yeah 6.1 7.3 versus 6.1 so it's [TS]

01:45:48   it's almost as thin as the ipod touch [TS]

01:45:50   which is pretty amazing when you think [TS]

01:45:51   about it cuz that ipod touch is really [TS]

01:45:52   think so this thing will really feel [TS]

01:45:53   airy it's about half the weight of an [TS]

01:45:56   ipad 3 ipad 3 is pretty chunky and or an [TS]

01:45:59   ipad 4 so you know again there would [TS]

01:46:02   have been an appropriate name for this [TS]

01:46:03   thing the physical design wrinkles is [TS]

01:46:05   that the black one has a black back and [TS]

01:46:07   like oh we have to go through the [TS]

01:46:09   scratching thing again like with the i [TS]

01:46:10   like with the iphone 5 because that [TS]

01:46:12   black coating is probably the same [TS]

01:46:13   process they put the black coating on [TS]

01:46:15   the back of the thing it's just a coding [TS]

01:46:17   you entry scratch through it you're [TS]

01:46:18   going to get to the silver aluminum may [TS]

01:46:19   be able to look weird this is a case [TS]

01:46:21   where your chances of entering [TS]

01:46:24   Millennium Falcon zone in terms of [TS]

01:46:25   aesthetics are probably lower because [TS]

01:46:27   it's going to take a heck of lot scratch [TS]

01:46:28   more scratches to fill the area in a [TS]

01:46:32   pleasing manner than it would on an [TS]

01:46:33   iphone 5 so I don't I I'm still thinking [TS]

01:46:37   about getting one of these I really do [TS]

01:46:39   not like the white front but I sure do [TS]

01:46:41   like that silver back so [TS]

01:46:42   Apple if you're listening black front [TS]

01:46:43   silverback it's what we all want someone [TS]

01:46:46   someone's got the idea that they like [TS]

01:46:48   the monochrome black things for both the [TS]

01:46:49   phone and the pad to convince that [TS]

01:46:51   person that they're wrong plz black [TS]

01:46:54   front silverback it's what we all want [TS]

01:46:56   they did the really kind of weird [TS]

01:47:00   comparison during the presentation with [TS]

01:47:02   was it the Nexus 7 I was up on screen [TS]

01:47:05   they didn't refer to it by name no they [TS]

01:47:07   did not they did not call it out by name [TS]

01:47:08   they simply had it sort of there and [TS]

01:47:12   identified and they were comparing it [TS]

01:47:15   for the purpose of saying that just by [TS]

01:47:18   making it seven point I believe 7.85 or [TS]

01:47:21   being a little bit that there was so [TS]

01:47:23   much more room there was what was the [TS]

01:47:25   percentage that they said do you [TS]

01:47:26   remember they did all sorts of [TS]

01:47:28   gymnastics to two things here one is [TS]

01:47:31   they're trying to emphasize the very [TS]

01:47:33   real difference in area because length [TS]

01:47:34   differences in length you know 2d versus [TS]

01:47:37   1d and intuitively to people it doesn't [TS]

01:47:40   make any sense that if you increase the [TS]

01:47:42   diagonal by a couple inches that you [TS]

01:47:43   double the area of the that you double [TS]

01:47:45   the square you know inch area of the [TS]

01:47:47   screen like so that that none intuitive [TS]

01:47:50   thing the does the screens not that much [TS]

01:47:52   bigger it's like an inch bigger it an [TS]

01:47:54   inch is the unit of length like that's [TS]

01:47:55   not what they mean so they kept doing [TS]

01:47:56   the little guy let me do the [TS]

01:47:58   multiplication for you and show you that [TS]

01:47:59   just by you know even though this is [TS]

01:48:01   seven point nine inches versus whatever [TS]

01:48:03   that the Nexus 7 is it's a tremendous [TS]

01:48:06   amount more area because they're 16 by 9 [TS]

01:48:07   and we're about four by three like [TS]

01:48:08   they're just doing the math for you to [TS]

01:48:10   try to emphasize an actual real benefit [TS]

01:48:12   having this thing here but not referring [TS]

01:48:15   to it by name was something before we [TS]

01:48:17   get into the what they said in that and [TS]

01:48:18   the thing is like people like oh that [TS]

01:48:21   shows weakness if you're not afraid of [TS]

01:48:22   the other guy you should be able to [TS]

01:48:23   mention them by name and then some [TS]

01:48:25   people say not chunk not mentioning them [TS]

01:48:27   by name that shows strength because you [TS]

01:48:29   you know you you can do that and people [TS]

01:48:32   don't care about that other thing they [TS]

01:48:33   don't think you're being wimpy you know [TS]

01:48:35   I kind of come down the side that not [TS]

01:48:38   mentioning it by name I don't think it's [TS]

01:48:40   weakness or strength I think it's it's [TS]

01:48:42   less bold let's put it that way does it [TS]

01:48:46   I don't know if it reveals anything [TS]

01:48:48   about what Apple believes its position [TS]

01:48:49   is but it is less bold than naming than [TS]

01:48:52   calling the guy out here is the nexus 7 [TS]

01:48:54   the grey latest and greatest 7 [TS]

01:48:56   2 inch android out android tablet we're [TS]

01:48:58   going to show you how r thing is so much [TS]

01:48:59   better and they used to not be shy about [TS]

01:49:01   naming things they'd show like this is [TS]

01:49:03   the whatever the most popular model of [TS]

01:49:05   thing and sometimes they would say this [TS]

01:49:06   is just a popular model but i feel like [TS]

01:49:08   naming names is more bold and it's not [TS]

01:49:11   like we don't know like that's why it [TS]

01:49:12   feels kind of like timid i'm not sure [TS]

01:49:16   why they decided on to me up by name but [TS]

01:49:17   it definitely feels less bold so i give [TS]

01:49:20   a thumbs down to that opinion regardless [TS]

01:49:22   of that decision regardless of whether [TS]

01:49:23   it actually reveals or communicative [TS]

01:49:25   strength or not I wasn't think i think [TS]

01:49:28   it just it definitely communicates [TS]

01:49:29   timidity so when they were compared to [TS]

01:49:33   things like look this thing is made of [TS]

01:49:34   plastic it's thicker it's heavier it's [TS]

01:49:36   got a smaller display can you believe [TS]

01:49:38   that like our thing is thinner it's [TS]

01:49:40   lighter it feels more expensive it's got [TS]

01:49:42   a bigger display seems like it's no [TS]

01:49:44   comparison but of course they didn't [TS]

01:49:47   mention this thing is eighty dollars [TS]

01:49:48   cheaper or 130 dollars cheaper if you [TS]

01:49:52   get the 8 gigabyte model but you know [TS]

01:49:54   that save the price for the end and we [TS]

01:49:56   will to ipad mini thirty five percent [TS]

01:49:59   larger screen and then they went and I [TS]

01:50:01   said but that's not all that's just like [TS]

01:50:02   measuring with it when things are off [TS]

01:50:03   when you turn it on and show the web [TS]

01:50:05   browser let's just take out all the [TS]

01:50:06   chrome pun intended around this web [TS]

01:50:09   browser and see how much content area is [TS]

01:50:11   there in Safari versus the the you know [TS]

01:50:13   the browser and Android on this thing is [TS]

01:50:15   fifty percent larger on the ipad mini [TS]

01:50:17   when you take out all the chrome and [TS]

01:50:19   when you go landscape because the thing [TS]

01:50:20   is sixteen by nine and it cuts out these [TS]

01:50:22   huge strips from the top and the bottom [TS]

01:50:23   like it's sixty-seven percent more [TS]

01:50:26   content area and landscape so they [TS]

01:50:28   really wanted to hammer on our screen is [TS]

01:50:29   bigger in reality and in practice it's [TS]

01:50:32   even bigger because of our aspect ratio [TS]

01:50:35   and because we are a little bit more we [TS]

01:50:38   have less chrome I mean like it's very [TS]

01:50:40   least the Android thing had a bunch of [TS]

01:50:41   software buttons up on the screen that [TS]

01:50:42   were taking up a big stripe of area so [TS]

01:50:45   you know that they're getting into like [TS]

01:50:47   you know in that specific app so what [TS]

01:50:49   maybe they'd what they didn't do is [TS]

01:50:50   let's see how big of movie isn't us [TS]

01:50:52   because the movie will fill the 16 by 9 [TS]

01:50:54   screen but will be more letterbox than [TS]

01:50:55   the four by three like it's a little bit [TS]

01:50:57   of Voodoo but they they had some good [TS]

01:51:00   points to make their the next section of [TS]

01:51:02   that level part they you have ready more [TS]

01:51:04   and some really good points it's like [TS]

01:51:05   look it's all about software ecosystem [TS]

01:51:06   why would you buy as I've had many and [TS]

01:51:08   not these other smaller tablets that [TS]

01:51:09   going to be less expensive but you don't [TS]

01:51:11   know that yet in the presentation we [TS]

01:51:13   have tablet apps they have stretched out [TS]

01:51:15   phone apps right people change their [TS]

01:51:16   websites to to detect that you're on an [TS]

01:51:19   iPad and make them look awesome and if [TS]

01:51:21   you go on so the thing you get like the [TS]

01:51:22   phone thing right and that's agreed [TS]

01:51:24   thats a real advantage and that was a [TS]

01:51:26   damning present a yeah because it i had [TS]

01:51:27   so many examples like look at this [TS]

01:51:29   looking you believe this crap just slide [TS]

01:51:31   after slide can you like and that's [TS]

01:51:33   that's not you know that's that's [TS]

01:51:36   convincing you you want to be in the iOS [TS]

01:51:37   ecosystem not just because of her apps [TS]

01:51:39   but like just everything you do it's all [TS]

01:51:41   centered around iPad and I think river [TS]

01:51:43   posted sometime this week a good URL or [TS]

01:51:45   someone else tweeted the URL of some [TS]

01:51:47   website they were going to it was like [TS]

01:51:50   if you go there on a tablet you get it [TS]

01:51:52   was like a movie promotion website and [TS]

01:51:53   the host name was like ipad dot whatever [TS]

01:51:56   the movie name is calm and that was the [TS]

01:51:58   generic tablet website that if you went [TS]

01:52:00   there on android tablet you'd be [TS]

01:52:01   connecting to ipad that's something calm [TS]

01:52:02   like it's so clear that people aren't [TS]

01:52:05   designing for tablets they're designing [TS]

01:52:06   for the ipad and that's true of [TS]

01:52:08   applications as well so that that was a [TS]

01:52:12   great part of the presentation really [TS]

01:52:13   emphasizing their advantage in a way [TS]

01:52:15   that embarrasses their competitor who [TS]

01:52:17   they wouldn't name cuz they're wimpy the [TS]

01:52:20   internals of this thing that their pitch [TS]

01:52:22   maybe not the strongest pitch equal to [TS]

01:52:25   or better than an ipad 2 and every way [TS]

01:52:27   and ipad to what you know i hope it's [TS]

01:52:30   better than that i've had to because [TS]

01:52:31   everybody was pretty old it's got the a5 [TS]

01:52:33   in there you don't need the x cos it's [TS]

01:52:35   does not have a Retina display you know [TS]

01:52:38   the specs are what we expected it to be [TS]

01:52:40   sad i shrunk a5 1024 x 768 lightning [TS]

01:52:44   connector is nice that it got the faster [TS]

01:52:46   Wi-Fi and stuff like that also nice that [TS]

01:52:48   it got the the HD front-facing camera I [TS]

01:52:52   guess the economies of scale make that [TS]

01:52:53   good but you could have cheap downton [TS]

01:52:55   done the crappy camera they didn't 5 [TS]

01:52:56   megapixel back camera 1080p video 720p [TS]

01:52:59   front-facing camera 10 hour battery life [TS]

01:53:03   would you expect it but it's still [TS]

01:53:04   pretty impressive given something that [TS]

01:53:05   then every inch and iPad great slogan [TS]

01:53:08   good job apples copywriters there it [TS]

01:53:10   really emphasizes what it is that you're [TS]

01:53:11   getting here you're getting a real iPad [TS]

01:53:13   it runs iPad applications you into that [TS]

01:53:15   ecosystem thumbs up on that they did [TS]

01:53:19   have a little Johnny I've head leaning [TS]

01:53:20   section where he says we started from [TS]

01:53:23   the picking [TS]

01:53:23   I can't do his voice we started from the [TS]

01:53:25   very beginning and rethought yeah you're [TS]

01:53:26   always start from the beginning Johnny [TS]

01:53:27   you know uh and they showed if we just [TS]

01:53:30   took the regular iPad and shrunk it down [TS]

01:53:31   yeah but what if you know we think maybe [TS]

01:53:35   we can make besides a little bit thinner [TS]

01:53:37   and they did that I think there was a [TS]

01:53:38   lot of a spy shots and presentations [TS]

01:53:40   that are around around the web in the [TS]

01:53:44   weeks leading up to this that showed [TS]

01:53:45   something look very much like the real [TS]

01:53:46   thing and people like apples never going [TS]

01:53:47   to ship that you know why they have the [TS]

01:53:49   big frame around the iPad it so you can [TS]

01:53:50   grab it dummy they're not going to ship [TS]

01:53:52   something that has like two millimeters [TS]

01:53:54   around the sides Oh looks like they did [TS]

01:53:56   all right so the top and bottom chin and [TS]

01:53:59   forehead are much thicker than the left [TS]

01:54:02   and right sides at least it's uniform [TS]

01:54:03   please take note kindle fire but it does [TS]

01:54:07   it looks it's it's halfway between the [TS]

01:54:10   border on an iPad and the border on an [TS]

01:54:12   iphone which is kind of appropriate when [TS]

01:54:14   you think about it but the first thing [TS]

01:54:15   that enters everyone's mind and it's [TS]

01:54:17   those same people who are you know [TS]

01:54:18   naysaying the those spy shots and [TS]

01:54:20   mock-ups is cheese does that mean if I [TS]

01:54:23   hold this thing I have to sort of [TS]

01:54:25   precariously perch my thumb unlike that [TS]

01:54:27   edge and make sure it doesn't go on to [TS]

01:54:28   the screen and you watch the videos [TS]

01:54:30   you're like oh god you know wait that [TS]

01:54:33   guy's thumb is on the screen he's Disney [TS]

01:54:35   screwing himself and he's scrolling [TS]

01:54:36   while his thumb is on the screen and [TS]

01:54:37   stuff like that and so if you look at [TS]

01:54:39   the the copy on their website they have [TS]

01:54:40   this little section says rethinking the [TS]

01:54:42   screen meant we had to resync the high [TS]

01:54:44   memory and greeting in his stupid whore [TS]

01:54:45   thing I'd like the voice read rethink [TS]

01:54:47   the software behind it ipad mini [TS]

01:54:49   intelligently recognize this but it was [TS]

01:54:51   your thumb is simply resting on the [TS]

01:54:52   display or whether you're intentionally [TS]

01:54:53   interacting with it the kind of detail [TS]

01:54:56   you'll noticed by not noticing it and [TS]

01:54:57   it's a great example of how Apple [TS]

01:54:59   heartburn saw her work together blah [TS]

01:55:00   blah blah so they've thought of this and [TS]

01:55:03   they think they have a software solution [TS]

01:55:04   which is ignore that thumb would when [TS]

01:55:06   you're just holding it and they in the [TS]

01:55:08   videos they show in low commercials [TS]

01:55:10   sometimes they show someone saying look [TS]

01:55:11   he's he's he's a happy guy he's just [TS]

01:55:13   happy model holding his ipad mini his [TS]

01:55:15   thumbs on the screen no big deal it [TS]

01:55:17   works fine like he's using it with the [TS]

01:55:18   other hand but i'll just sections they [TS]

01:55:20   show here's a dude with his finger just [TS]

01:55:23   barely on that edge like if you're like [TS]

01:55:25   oh god dude don't shake your aunt like [TS]

01:55:27   are you sure you have a secure grip on [TS]

01:55:29   that thing because i know you don't want [TS]

01:55:30   to touch the screen like and this is [TS]

01:55:31   what i worry about with this thing again [TS]

01:55:33   not having touch it is that even if it [TS]

01:55:36   works exactly as advertised [TS]

01:55:37   could put your thumb on there it's not a [TS]

01:55:38   big deal people will feel like they [TS]

01:55:40   shouldn't put their thumb there and try [TS]

01:55:42   to hold it by that little thin edge on [TS]

01:55:44   the side in practice I think the thing [TS]

01:55:48   that may save it is the same thing that [TS]

01:55:49   saves the iphone and the ipod touch them [TS]

01:55:51   holding in my hand right now it's so [TS]

01:55:53   small you can hold it with one hand and [TS]

01:55:54   once you get and on both sides of it you [TS]

01:55:56   don't need an edge to grip like you do [TS]

01:55:57   on the iPad right just put it in one [TS]

01:55:59   hand now for people with small hands or [TS]

01:56:02   women younger people men with small [TS]

01:56:04   hands maybe that's not comfortable maybe [TS]

01:56:07   they do the thumb that the pinky perch [TS]

01:56:09   on the bottom that you do the pinky [TS]

01:56:10   perch yeah where you sort of use that as [TS]

01:56:12   the the rest if you will yeah like [TS]

01:56:15   they're there maybe this will be a [TS]

01:56:17   complete non-issue and the thing that [TS]

01:56:18   gives me confidence about this it's like [TS]

01:56:20   apple doesn't make these decisions [TS]

01:56:21   arbitrarily uh they have people carrying [TS]

01:56:25   these things around in the labs for a [TS]

01:56:26   tremendous amount of time whatever [TS]

01:56:29   trade-off they think they're making here [TS]

01:56:31   I you know I think they're comfortable [TS]

01:56:34   with it they're not going to be shocked [TS]

01:56:35   and surprised as like oh oh my god you [TS]

01:56:37   know that it just because Apple can be [TS]

01:56:40   surprised I mean this may still be the [TS]

01:56:41   next manufactured controversy you know [TS]

01:56:43   where they make up something like edges [TS]

01:56:45   are too thin people are dropping their [TS]

01:56:47   iPad Mini that people may manufacture [TS]

01:56:50   that scandal but if you like Apple has a [TS]

01:56:51   good idea of the trade-offs involved [TS]

01:56:52   they decided this is the correct one [TS]

01:56:54   I'll have to see one in person to decide [TS]

01:56:56   why they decided this was the correct [TS]

01:56:58   one because you might say what's the big [TS]

01:57:02   deal why not just put a little bit [TS]

01:57:03   bigger border on that the thing that I'm [TS]

01:57:05   thinking right now not seeing when the [TS]

01:57:06   person is that if you put the bigger [TS]

01:57:07   border on it it makes it makes it harder [TS]

01:57:09   to reach the far edge of the screen with [TS]

01:57:11   your thumb because they show you using [TS]

01:57:12   this thing like you use a phone one hand [TS]

01:57:14   with a thumb not that you can reach your [TS]

01:57:16   thumb to every corner of the screen but [TS]

01:57:17   you can get a lot done with just your [TS]

01:57:18   thumb and a little hand shimmy and if [TS]

01:57:20   they have the full size borders it's [TS]

01:57:21   harder to get from to get your thumb [TS]

01:57:24   from one edge all I do village because [TS]

01:57:25   you've got to reach all the way over [TS]

01:57:26   that that gap that's my guess for why [TS]

01:57:29   they did this and you know that's what [TS]

01:57:32   they're trading off but like we can make [TS]

01:57:33   this one hand thumb a bowl a little bit [TS]

01:57:35   easier to make those edges thinner in [TS]

01:57:36   the trade-off is we gotta feel that [TS]

01:57:37   figure out how to deal with the glass [TS]

01:57:39   touching thing my other caution by the [TS]

01:57:41   glass touching is how does it know that [TS]

01:57:43   I'm not I'm not interacting with or [TS]

01:57:46   whatever is it because people tend not [TS]

01:57:47   to put control is that close to the edge [TS]

01:57:48   of the screen is it because you see my [TS]

01:57:50   thumb and it does [TS]

01:57:51   where you see my film and it does move [TS]

01:57:53   lots of people said iOS 6 already has [TS]

01:57:55   this feature and on an existing iPad or [TS]

01:57:58   iPhone you can do the same thing and it [TS]

01:57:59   won't detect your thumb I when I read [TS]

01:58:01   that tweet I tried it in twitterrific [TS]

01:58:02   and no matter how i touch my thumb to [TS]

01:58:04   the edge of the screen twitterrific it [TS]

01:58:05   accepted that input so it's obvious not [TS]

01:58:08   not an OS wide feature that affects all [TS]

01:58:09   applications in iOS 6 but there may be [TS]

01:58:12   something that I'm missing there so i [TS]

01:58:14   look forward to trying one of these out [TS]

01:58:15   and learning how they work in real life [TS]

01:58:19   with with a real real you situations and [TS]

01:58:23   I'm you're so great and compare this in [TS]

01:58:25   a way if you will to the setting in in [TS]

01:58:29   Mac OS 10 or OS 10 is no we're not [TS]

01:58:32   supposed to call it and I'm looking for [TS]

01:58:34   this let's see where this is these days [TS]

01:58:36   i think it is under isn't it under [TS]

01:58:39   accessibility track bad track its I [TS]

01:58:42   don't think it's is it under trackpad [TS]

01:58:44   where you can or yeah that's the one [TS]

01:58:47   yeah well unfortunately for the [TS]

01:58:50   pessimistic side of this every nerd I [TS]

01:58:52   know has that turned off because if you [TS]

01:58:54   leave that it's the worst it's the worst [TS]

01:58:56   infuriated by like because it doesn't [TS]

01:58:59   know what your intention is ignore [TS]

01:59:00   unintentional touches and what it ends [TS]

01:59:02   up doing is ignoring some legitimate [TS]

01:59:04   touches and you're like no you listen to [TS]

01:59:05   my touch when I touch you you move the [TS]

01:59:08   cursor and like you once you're like I'm [TS]

01:59:10   going to that preference and turn that [TS]

01:59:12   thing off and that's like if you go to [TS]

01:59:14   apple tech notes and stuff they're like [TS]

01:59:16   are you having trouble with input oh [TS]

01:59:17   just make sure you turn this piss like [TS]

01:59:18   well why do you even have that feature [TS]

01:59:19   of all your like technical support and [TS]

01:59:21   genius doesn't help and every nerd us [TS]

01:59:23   says you got to turn that off man so [TS]

01:59:24   that is a you know scenario where I like [TS]

01:59:29   maybe they do made the opposite choice [TS]

01:59:31   maybe they like the air in the other [TS]

01:59:33   direction on the iPad where it's better [TS]

01:59:35   to have accidental or intentional and [TS]

01:59:36   touches then to ignore when you want it [TS]

01:59:37   to and if they just switch that balance [TS]

01:59:39   it could end up being a nice feature but [TS]

01:59:40   you're that's that's a good point to [TS]

01:59:41   bring up that we've been down this road [TS]

01:59:43   before and it hasn't worked out that [TS]

01:59:44   well hopefully they learned from this [TS]

01:59:48   same experience and we'll see how this [TS]

01:59:49   works because that's the worst case [TS]

01:59:51   scenario that you get this thing and [TS]

01:59:52   it's a it probably wouldn't be a setting [TS]

01:59:54   in iOS and then you're angry if you're [TS]

01:59:55   not jailbreaking right and be like [TS]

01:59:57   you're trying to I try to use the iPad [TS]

01:59:58   many of them so so fresh [TS]

01:59:58   many of them so so fresh [TS]

02:00:00   creating one it ignores my thumb's girl [TS]

02:00:02   because it thinks I'm unintentionally [TS]

02:00:03   touching it that would be bad they do [TS]

02:00:06   have a new smaller smart cover for this [TS]

02:00:08   thing they ditch the aluminum hinge part [TS]

02:00:10   and tried to pitch it as an advantage [TS]

02:00:12   now it's just a full piece of [TS]

02:00:13   polyurethane was the magnets shoved [TS]

02:00:15   inside it right the the aluminum hinge [TS]

02:00:18   like the problem with it that I see in [TS]

02:00:20   practice have used a lot of them from [TS]

02:00:22   scratching scratching i scratch though [TS]

02:00:24   she's very scratchy and you kid tears [TS]

02:00:26   off accidentally which happens all the [TS]

02:00:28   time with these ipads and they're [TS]

02:00:29   flapping it around you like oh geez no [TS]

02:00:31   don't scratching isn't like it had mine [TS]

02:00:34   hasn't scratched yet and it's been [TS]

02:00:35   pretty roughly abused by the kids and we [TS]

02:00:38   have an ipad 2 same deal but it looked [TS]

02:00:40   more expensive didn't it like it looked [TS]

02:00:42   more elegant than this you know the [TS]

02:00:44   polyurethane wrap thing so i think [TS]

02:00:48   probably apple doesn't think this is a [TS]

02:00:50   better solution they just think it's [TS]

02:00:52   cheaper to build and doesn't have a [TS]

02:00:54   scratching problem the real test will be [TS]

02:00:56   when the ipad ipad 5 comes out does that [TS]

02:00:59   smart cover use the same approach does [TS]

02:01:00   it stick with aluminum or something [TS]

02:01:01   similar I'll finally price too much too [TS]

02:01:08   expensive talked a lot about price too [TS]

02:01:10   expensive to review what my predictions [TS]

02:01:13   were oh yeah you believe is too [TS]

02:01:17   expensive I believe that too based on my [TS]

02:01:19   product behind predictions were the [TS]

02:01:20   obvious choice is 299 but I don't [TS]

02:01:23   believe that ah 249 was my conservative [TS]

02:01:26   choice but and my optimistic choice was [TS]

02:01:29   199 because I thought apple could hit [TS]

02:01:31   this price yeah they are they blew them [TS]

02:01:35   all list 329 as cheap as you can get in [TS]

02:01:37   20s driven we were always talking about [TS]

02:01:38   the 16 gigabyte Wi-Fi model there is no [TS]

02:01:40   a gig model that was as expected but the [TS]

02:01:44   cheapest one you can get is 320 on that [TS]

02:01:47   that is expensive as you said too [TS]

02:01:49   expensive what what is too expensive [TS]

02:01:51   mean the reason I was hoping for 199 and [TS]

02:01:56   that was my optimistic choices because I [TS]

02:01:58   believe Apple can make something with [TS]

02:02:00   similar specs to these for 199 for 199 [TS]

02:02:03   you'd probably have to downgrade the [TS]

02:02:04   cameras like don't make it HD front fine [TS]

02:02:06   downgrade the camera and the back camera [TS]

02:02:09   not as good uh maybe you know like or [TS]

02:02:12   get rid of a whole get rid of one [TS]

02:02:13   I don't care the dual-band Wi-Fi or [TS]

02:02:16   whatever but like that would break the [TS]

02:02:18   market open because I've always said the [TS]

02:02:21   apple the Apple is not making a small [TS]

02:02:22   iPad because they think small form [TS]

02:02:24   factor is awesome it's because they need [TS]

02:02:25   to hit a price point and what I tweeted [TS]

02:02:27   in the the couple days before the thing [TS]

02:02:31   was that this is a battle of two Apple [TS]

02:02:33   tenants I called them the two tenants [TS]

02:02:35   were uh I got to remember what they were [TS]

02:02:38   arguing I thought I could do them from [TS]

02:02:39   memory but I don't remember what they [TS]

02:02:40   were one was we don't build to meet a [TS]

02:02:43   price point and the second one was we [TS]

02:02:45   will not leave a price umbrella for [TS]

02:02:47   competitors and I got a lot of Twitter [TS]

02:02:49   feed back any arguments of like well I [TS]

02:02:51   don't think that's an apple tenant [TS]

02:02:52   because blah blah blah like I didn't [TS]

02:02:53   make those up I'm not projecting a [TS]

02:02:55   dapple those are things actually said by [TS]

02:02:57   tim cook and multiple earnings calls [TS]

02:02:58   those exact words in some cases we will [TS]

02:03:01   not leave a price umbrella for our [TS]

02:03:02   competitors right he said that to [TS]

02:03:05   analysts and unprompted in his own sort [TS]

02:03:07   of declaration of what apple's [TS]

02:03:08   philosophy is right and we do not build [TS]

02:03:11   to me the price point during the whole [TS]

02:03:12   netbook error and all that other stuff [TS]

02:03:14   he would they keep casting oh you got to [TS]

02:03:16   have something cheaper you got it he [TS]

02:03:17   said look apple doesn't build to be in a [TS]

02:03:18   price point we build what we think is a [TS]

02:03:20   good machine but at the point of my [TS]

02:03:22   tweet was those two those two [TS]

02:03:25   philosophies are in direct conflict [TS]

02:03:26   which is it do you not leave a price on [TS]

02:03:28   brother if your competitors they do not [TS]

02:03:29   build to be in a price point uh and [TS]

02:03:31   after this presentation say well I guess [TS]

02:03:34   we know which one won huh it's the we [TS]

02:03:36   don't build to meet a price point that [TS]

02:03:37   that 11 they said look wait you know [TS]

02:03:39   we're not building we're not seeing what [TS]

02:03:42   we can build for 200 bucks we're going [TS]

02:03:44   to build the product we think we want to [TS]

02:03:45   make and we're going to see how much we [TS]

02:03:47   can sell that for given our our usual [TS]

02:03:49   margins right and that's exactly what [TS]

02:03:51   they did so those two points have always [TS]

02:03:53   been in conflict with apple and at [TS]

02:03:56   various times they have chosen different [TS]

02:03:58   sides sometimes they do go with the [TS]

02:04:00   cheaper price like you know we've all [TS]

02:04:02   been surprised occasionally by how cheap [TS]

02:04:04   something is an introduction we all [TS]

02:04:05   thought it would be more expensive the [TS]

02:04:06   iPad itself is a good example right but [TS]

02:04:08   other times they they go the other way [TS]

02:04:10   so Apple continues to be internally [TS]

02:04:12   conflicted about this now the question [TS]

02:04:13   is regardless of what you hope you hope [TS]

02:04:15   it was 199 it really would have changed [TS]

02:04:16   the market if it was 19 designed it [TS]

02:04:18   would have made it would invade android [TS]

02:04:20   tablet makers cry bitter tears like all [TS]

02:04:22   that is true right the question for a [TS]

02:04:24   pragmatic perspective is is it a mistake [TS]

02:04:26   to [TS]

02:04:27   you sell it for 329 and if you're [TS]

02:04:29   judging it by like business type metrics [TS]

02:04:34   the easy answer is that look Apple's [TS]

02:04:38   probably going to be supply constrained [TS]

02:04:39   through the holiday season or very close [TS]

02:04:42   to being supply constrained through the [TS]

02:04:44   holiday season because this is a new [TS]

02:04:45   product using the a6 which is a new cpu [TS]

02:04:47   the a6x but still the asics core you [TS]

02:04:50   know all that stuff I it's cheap enough [TS]

02:04:53   that they probably going to sell out of [TS]

02:04:54   them would Apple be able to actually [TS]

02:04:57   sell more iPads between now and the end [TS]

02:05:00   of the year if it was 249 or 199 I think [TS]

02:05:05   if it was 199 and these were the parts [TS]

02:05:08   that were you know it's not to a sec [TS]

02:05:10   sorry stay 5 did I show gray thought uh [TS]

02:05:12   I think they might have trouble keeping [TS]

02:05:15   up with demand if they made it 199 and [TS]

02:05:17   the demand is strong like I think they [TS]

02:05:20   are pricing to meet the demand how many [TS]

02:05:22   of these things can we make before the [TS]

02:05:24   holiday season because it's a time [TS]

02:05:25   window as much as anything else like no [TS]

02:05:28   you know even if you don't have any [TS]

02:05:29   trouble manufacturing this and all these [TS]

02:05:30   parts you're an expert at making the [TS]

02:05:32   dice trunk a5 as opposed to the a6 sorry [TS]

02:05:34   about the mistake you hope you can only [TS]

02:05:36   run the lines that they produce a [TS]

02:05:38   certain amount per day and the only a [TS]

02:05:39   certain number of shopping days left [TS]

02:05:40   till Christmas or whatever your metric [TS]

02:05:42   you want to use is uh it could be that [TS]

02:05:45   as many people said if they had priced [TS]

02:05:46   at lower they would just be leaving [TS]

02:05:47   money on the table but it's like look [TS]

02:05:49   you would have sold that many no matter [TS]

02:05:50   what you're going to sell every single [TS]

02:05:51   one of these things you can make between [TS]

02:05:52   now in the end of the year not no matter [TS]

02:05:54   what you price them is obviously there [TS]

02:05:55   are five hundred bucks like that [TS]

02:05:56   wouldn't work out right or 600 or [TS]

02:05:58   whatever oh they are the high-end ones [TS]

02:05:59   the this starting price is just smart [TS]

02:06:03   good business this is the the [TS]

02:06:06   intersection of supply and demand for [TS]

02:06:07   the holiday season for this product the [TS]

02:06:10   second good business theory about it is [TS]

02:06:13   that you know eventually like everything [TS]

02:06:15   this will go retina and if history is a [TS]

02:06:18   guide they will leave the non-retina one [TS]

02:06:19   around then you can sell the retina one [TS]

02:06:21   for whatever the current probably don't [TS]

02:06:23   change the price like oh it's the same [TS]

02:06:25   exact price as the old laws but now its [TS]

02:06:26   retina and the non-retina one something [TS]

02:06:29   them too cheap one and then you hit your [TS]

02:06:30   $200 things those all make sense to me [TS]

02:06:34   as reasons that they wouldn't want a [TS]

02:06:37   price at lower but I you know people [TS]

02:06:40   people [TS]

02:06:41   rational and unfortunately for Apple [TS]

02:06:42   neither is the stock market and I think [TS]

02:06:44   if you look at their stock now their [TS]

02:06:46   earnings are whole separate thing that I [TS]

02:06:48   want again to be even before their [TS]

02:06:49   earnings call when the pricing for this [TS]

02:06:51   was announced that they had announced [TS]

02:06:52   199 pricing I think they would have seen [TS]

02:06:53   a stock bumper superb like oh you know [TS]

02:06:55   Apple has just crushed all its [TS]

02:06:57   competitors because they're selling [TS]

02:06:58   something that's obviously way better [TS]

02:06:59   and more desirable for the same price as [TS]

02:07:01   their competitors how can their [TS]

02:07:02   competitors compete with this instead [TS]

02:07:05   they field is something that is better [TS]

02:07:07   and more desirable but also more [TS]

02:07:08   expensive and i think the you know the [TS]

02:07:12   the markets didn't respond to that with [TS]

02:07:14   unbridled enthusiasm and then the [TS]

02:07:16   earnings just you know continued it [TS]

02:07:18   let's go look with their stock is now [TS]

02:07:20   how they doing today live back into the [TS]

02:07:22   500 they had passed 700 just mere weeks [TS]

02:07:25   ago so they're like a 593 now that's big [TS]

02:07:27   mostly because the earnings call but you [TS]

02:07:30   know that's gonna make any rational [TS]

02:07:31   sense you're like don't you understand [TS]

02:07:32   we're gonna sell as many of these iPad [TS]

02:07:33   minis as we can make it would be dumb [TS]

02:07:35   for us to sell it for 299 well we can [TS]

02:07:36   sell it for 320 and right guys right and [TS]

02:07:38   they're like now we'd really want to see [TS]

02:07:40   you like it it's like they had the kill [TS]

02:07:42   shot and they didn't take it and they [TS]

02:07:44   didn't take it because they want to [TS]

02:07:45   preserve their margins um and in the [TS]

02:07:46   earnings call they had one I have [TS]

02:07:48   enlisted the whole wineries call yet but [TS]

02:07:49   I went to the Q&A just to hear this [TS]

02:07:51   myself desire people talking about it [TS]

02:07:52   they asked questions about margins and [TS]

02:07:54   at one point they like look you know the [TS]

02:07:55   ipad mini like any of our new products [TS]

02:07:57   has lower margins than usual we don't [TS]

02:08:00   you know every time we have a brand new [TS]

02:08:02   product starts out the margins are lower [TS]

02:08:04   and then we you know try to get on to [TS]

02:08:05   the cost curves and increase our margins [TS]

02:08:07   time goes on so what they're saying is [TS]

02:08:09   we're selling this for 329 and it has [TS]

02:08:11   lower margins than usual but then again [TS]

02:08:13   all their new products are like that [TS]

02:08:15   when the 15-inch retina MacBook Pro [TS]

02:08:16   comes that doesn't have a forty-eight [TS]

02:08:17   percent margin out of the box but you [TS]

02:08:19   know a couple months six months later [TS]

02:08:20   maybe it does you know Apple's margins [TS]

02:08:23   are gigantic right on everything I mean [TS]

02:08:25   just just try to buy a friggin adapter [TS]

02:08:26   for your lightning equipped iOS [TS]

02:08:29   accessory you'll see a big margins right [TS]

02:08:31   uh and there they were not willing to [TS]

02:08:35   give them up for this uh they're not [TS]

02:08:38   willing to you know sell it costs like [TS]

02:08:40   amazon has admitted that they do they [TS]

02:08:41   want to make a profit on it and they're [TS]

02:08:43   not even willing to sell it cost for a [TS]

02:08:44   little while to just crush the other [TS]

02:08:46   competitors like that's that's the [TS]

02:08:48   strategy they've chose not to do its [TS]

02:08:50   price umbrella versus not build to a [TS]

02:08:51   price point and they said we don't build [TS]

02:08:52   to a price point i guess they believe [TS]

02:08:55   preserving their brand in the superior [TS]

02:08:56   of their product is better than really [TS]

02:08:58   crushing the other guys or maybe they [TS]

02:08:59   didn't think they would crush them I [TS]

02:09:00   don't know but I think this was the [TS]

02:09:02   wrong decision long-term not short-term [TS]

02:09:04   short-term yeah they're going to make [TS]

02:09:05   all their money this holiday season 3 29 [TS]

02:09:07   it's good for them but long-term it [TS]

02:09:09   would have been better to go in for the [TS]

02:09:11   killing blow kind of like they did with [TS]

02:09:13   the ipods like they were always [TS]

02:09:14   price-competitive on on ipods terms of [TS]

02:09:16   storage and features and they use their [TS]

02:09:18   volumes and wrapping up all the flash [TS]

02:09:20   supply and everything like when the now [TS]

02:09:22   first came out they bought up all that [TS]

02:09:24   NAND and have that big contract they use [TS]

02:09:26   that to crush the competitors on price [TS]

02:09:27   as well as features as well as cachet as [TS]

02:09:29   well as ecosystem on all fronts that's [TS]

02:09:31   how you get seventy percent market share [TS]

02:09:33   I don't think they're going to have some [TS]

02:09:35   reduce on market share of the seventh [TS]

02:09:37   eighth inch tablet market and I'll Tim [TS]

02:09:39   Cook may say I'll 7-inch tablet that's a [TS]

02:09:41   whole other market we're an eighth inch [TS]

02:09:42   heel you know I didn't I I don't [TS]

02:09:47   remember the last time I've seen someone [TS]

02:09:49   listening to a digital music player that [TS]

02:09:50   wasn't an iPod but I see very frequently [TS]

02:09:53   people using kindle fires people using [TS]

02:09:56   you know any not so much the Android [TS]

02:09:57   thanks but they think they can't you [TS]

02:09:58   know I've seen regular non nerd people [TS]

02:10:00   using small cheap tablets and if Apple [TS]

02:10:04   had been willing to go down there [TS]

02:10:05   somehow get down there and just shove [TS]

02:10:08   those guys out you know then that that [TS]

02:10:12   would have that that's the time they [TS]

02:10:15   should have grabbed for you know it's [TS]

02:10:16   like the old Steve Jobs quote that [TS]

02:10:18   people keep quoting oh you know what [TS]

02:10:19   Apple did wrong so the marketing guy [TS]

02:10:20   sales guys came in and they went for [TS]

02:10:22   profits over market share and that was a [TS]

02:10:24   mistake I mean Steve Jobs is all sorts [TS]

02:10:26   of self contradictory things at various [TS]

02:10:27   times in history so chances are good [TS]

02:10:29   that you can find a Steve Jobs quote [TS]

02:10:30   that supports whatever your point of [TS]

02:10:31   view is but in this case I'm picking [TS]

02:10:33   that one because it supports my phone of [TS]

02:10:35   you I think they should have gone for [TS]

02:10:38   market share they should have gone with [TS]

02:10:39   price especially since this is we're [TS]

02:10:43   just talking about the 16 gigabyte Wi-Fi [TS]

02:10:45   point psychological because you know all [TS]

02:10:47   the other ones fine go up in price range [TS]

02:10:49   maybe make a bigger jump like get people [TS]

02:10:51   to buy the 32s with the 4g like you're [TS]

02:10:52   gonna make your margins like just I wish [TS]

02:10:55   I get to sit down and talk with Tim and [TS]

02:10:57   say you're making the wrong move guy no [TS]

02:10:59   it's not catastrophic wrong move you [TS]

02:11:01   know they'll be successful this all the [TS]

02:11:03   ones they can make people say see if [TS]

02:11:04   they've gone cheap or they would have [TS]

02:11:05   just lost 10 billion dollars is true i [TS]

02:11:07   just think long-term [TS]

02:11:08   they're making a mistake and I assume [TS]

02:11:10   you agree because you just said to [TS]

02:11:12   expect to expensive now I still bought [TS]

02:11:14   one of course he did we get your white [TS]

02:11:16   one or black one well I wanted to get a [TS]

02:11:18   white one but there was a delay on the [TS]

02:11:23   shipping November second is when they [TS]

02:11:26   were supposed to arrive and Oh [TS]

02:11:29   apparently unless you ordered very very [TS]

02:11:33   very early the white ones are on like at [TS]

02:11:35   least right now as of the time of this [TS]

02:11:37   recording in two week delay and the [TS]

02:11:41   black ones are still shipping or [TS]

02:11:43   arriving on the second so my first order [TS]

02:11:46   I actually put it through for a white [TS]

02:11:49   one and then said oh crap wait a minute [TS]

02:11:50   that's two weeks out I want to be able [TS]

02:11:53   to talk about this thing on the day they [TS]

02:11:54   arrived so cancelled it in order to [TS]

02:11:56   black one then I believe it even at the [TS]

02:11:58   time of recording you can still get a [TS]

02:11:59   black one right now and it'll show up on [TS]

02:12:02   November second which is a week from [TS]

02:12:03   today right I think so yeah I liked in [TS]

02:12:07   the show notes to a story from CNN it [TS]

02:12:09   says apples white ipad mini sells out in [TS]

02:12:11   20 minutes is that all of 20 minutes wow [TS]

02:12:15   yeah and so is it because they didn't [TS]

02:12:17   make as many white ones is because [TS]

02:12:18   that's exactly my question problems with [TS]

02:12:20   the white ones is it because people [TS]

02:12:22   really we don't we don't want to believe [TS]

02:12:23   it it's because everyone wants the white [TS]

02:12:25   one because historically people have not [TS]

02:12:26   wanted the white model of like you'd [TS]

02:12:28   you'd go in to get your iphone 3gs or [TS]

02:12:30   run 2 3gs coming right now whatever the [TS]

02:12:32   four or the 4s you're like oh sorry all [TS]

02:12:34   we got like left are white 64 gigabyte [TS]

02:12:37   iphone feel like all right final thing [TS]

02:12:38   right you know if you're unwise yeah I [TS]

02:12:42   wonder but those are good questions is [TS]

02:12:44   it because they thought did they just [TS]

02:12:46   make fewer white ones because they [TS]

02:12:48   anticipated more people would want black [TS]

02:12:50   ones did they make the same number and [TS]

02:12:51   the white ones are more popular did they [TS]

02:12:53   make more white ones and they still sold [TS]

02:12:55   out of them faster I mean Apple never [TS]

02:12:57   reveals this kind of thing crucial [TS]

02:13:01   waxman chat room is flip flopping in his [TS]

02:13:03   own position of what he thinks and now [TS]

02:13:04   it is he's persuaded by the theory that [TS]

02:13:07   the one they switched to retina then [TS]

02:13:08   they'll finally have the lower end and [TS]

02:13:09   then they can crush the other guys I'm [TS]

02:13:11   saying you leave you've already left the [TS]

02:13:12   door open for a long time but not even [TS]

02:13:13   fielding a smaller model right uh and [TS]

02:13:16   the longer you let that go the more kind [TS]

02:13:18   of people I go I'd like my Kindle Fire I [TS]

02:13:20   think I'll get the next one [TS]

02:13:21   to maybe not so much for the nexus 7 [TS]

02:13:23   because still seems like kind of a geek [TS]

02:13:24   device but the kindle fire and app and [TS]

02:13:28   amazon's explicitly stated strategy we [TS]

02:13:31   will sell it costs we would break you [TS]

02:13:33   you know like that's your competitor and [TS]

02:13:35   people are buying those things and [TS]

02:13:37   they're not as good as your product but [TS]

02:13:38   people are buying them and you don't [TS]

02:13:39   want people to get into like I just want [TS]

02:13:41   the next kindle fire because I've got [TS]

02:13:42   always get a kindle fire i love Kindle [TS]

02:13:44   Fire Kindle Fire Kindle Fire bad for [TS]

02:13:45   Apple that is bad you want people to [TS]

02:13:47   only go with iPad and not go like well [TS]

02:13:49   someday i canna forma no I like my [TS]

02:13:50   Kindle Fire it's great now is the time [TS]

02:13:53   to strike so if you get if you look at [TS]

02:13:58   the pricing on these things like the [TS]

02:14:00   whole range of things god they really go [TS]

02:14:02   up like the iPad Mini 3 29 4 29 529 for [TS]

02:14:06   16 32 and 64 gig Wi-Fi only look at the [TS]

02:14:09   4g 469 559 659 659 for an ipad mini [TS]

02:14:14   seems seems high like I mean that yeah I [TS]

02:14:18   don't even know if you need to feel the [TS]

02:14:19   64 gig model of that but you know so [TS]

02:14:22   that's quite a rain just one model goes [TS]

02:14:24   from 329 26 59 then the ipad 2 still [TS]

02:14:27   hanging around still with the ugly 30 [TS]

02:14:29   pin connector 399 529 to just two SKUs [TS]

02:14:33   two possibilities Wi-Fi or 4g big gap [TS]

02:14:36   between 130 buck gap between the Wi-Fi [TS]

02:14:38   and 4g i wonder i would love to be in [TS]

02:14:39   the mean where they come over that [TS]

02:14:40   number you know how much 4g cost we've [TS]

02:14:42   decided to cause 130 bucks why made up [TS]

02:14:44   number like that's not how much actually [TS]

02:14:46   cost cost one of them what's the margin [TS]

02:14:49   on just the 4g markup it's got to be big [TS]

02:14:51   and getting bigger or maybe it shrinks [TS]

02:14:53   again when they went to fort when to you [TS]

02:14:55   know the 3g margin maybe started out as [TS]

02:14:57   like that's seventy percent margin and [TS]

02:14:58   or that's fifty percent margin then it [TS]

02:15:00   went to 70 and then they the 4g chipsets [TS]

02:15:02   cost more so now it's like a fifty [TS]

02:15:04   percent margin again that goes up to 70 [TS]

02:15:06   that's quite an expensive upgrade that's [TS]

02:15:07   all I'm saying they could have made all [TS]

02:15:08   this money off from the the people who [TS]

02:15:09   have money buy the more expensive models [TS]

02:15:11   and finally the ipad with retina display [TS]

02:15:13   the ipad for 499 599 699 16 32 64 gig [TS]

02:15:19   models the 4g ones 629 729 829 that [TS]

02:15:23   seems you know it's I'm not it seems [TS]

02:15:26   correct that your top-of-the-line one [TS]

02:15:27   would go stretch up into the hundreds it [TS]

02:15:29   seems a little bit weird that you're [TS]

02:15:30   like entry-level get people in the door [TS]

02:15:33   cheaper model [TS]

02:15:35   it goes up to six hundred fifty nine [TS]

02:15:37   dollars and remember this is before you [TS]

02:15:39   buy the fifty dollar or seventy dollar [TS]

02:15:40   cover before you buy you know any other [TS]

02:15:43   accessories that you want for this thing [TS]

02:15:44   your your lightning adapter for your car [TS]

02:15:47   or your video though just everything is [TS]

02:15:50   so expensive margins little accessories [TS]

02:15:52   have to be great what are you doing [TS]

02:15:53   Apple yeah I don't know I don't think [TS]

02:15:56   it's going to be a disaster but I am [TS]

02:15:58   disappointed yeah so to wrap this up [TS]

02:16:01   because this is now I believe the [TS]

02:16:02   longest show I've ever done 137 minutes [TS]

02:16:04   I did not say this would be a short show [TS]

02:16:06   because I knew it would not be and I [TS]

02:16:07   should have in that one and I really cut [TS]

02:16:09   that follow-up to really short anyway [TS]

02:16:11   the meta point on all this thing is I [TS]

02:16:14   think I've talked about this on past [TS]

02:16:15   shows when there have been Harper [TS]

02:16:16   announcements but it's just it's so [TS]

02:16:18   clear after this presentation because [TS]

02:16:20   they had so much Hardware pretty much [TS]

02:16:22   all of apple's hardware is in transition [TS]

02:16:25   the operating system i believe is also [TS]

02:16:27   in transition that was a big point of [TS]

02:16:28   not my review but their hardware it's [TS]

02:16:29   just so in transition it's like it's [TS]

02:16:32   like adolescence but you have to go [TS]

02:16:33   through multiple times because they [TS]

02:16:35   don't ever become an adult like progress [TS]

02:16:36   marches on its that awkward stage it's [TS]

02:16:38   in transition to retina every single [TS]

02:16:40   product line they have is in some sort [TS]

02:16:41   of in between each stage we're like we'd [TS]

02:16:43   love everyone to have rat niggas we [TS]

02:16:44   think it's awesome but it's really [TS]

02:16:45   expensive and it takes battery and we [TS]

02:16:47   can't you know it's in transition to [TS]

02:16:48   retina it's in transition away from [TS]

02:16:50   optical drives that is pretty clear [TS]

02:16:51   ditching as soon as we can but i'll keep [TS]

02:16:54   those ones around because someone need [TS]

02:16:55   them but it's a transition right it's in [TS]

02:16:57   transitioning to lightning connectors [TS]

02:16:59   from the 30-pin that's pretty clean [TS]

02:17:00   sweep tube of the ipad do hangs around [TS]

02:17:02   and there's a million other accessories [TS]

02:17:03   and you know it's his awkward stage and [TS]

02:17:05   you don't know what kind of accessories [TS]

02:17:07   you're going to get and it's just a big [TS]

02:17:08   mess in transition to thunderbolt away [TS]

02:17:10   from firewire also pretty clean but [TS]

02:17:12   firewire ports still hanging around in [TS]

02:17:14   the mac mini I you know it's it's in [TS]

02:17:17   between in transition to solid-state [TS]

02:17:20   storage we'd like to go SSD everywhere [TS]

02:17:22   but storage and it doesn't catch up and [TS]

02:17:24   you know they have three terabytes [TS]

02:17:25   spinning disks now and they're really [TS]

02:17:26   cheap so we'll do this fusion drive [TS]

02:17:28   thing and this transitional phase all [TS]

02:17:30   these Hardware transitions this is going [TS]

02:17:31   to last a while it's already gone on for [TS]

02:17:34   like a year or two and it's going to [TS]

02:17:35   keep going on we all wanted to [TS]

02:17:36   fast-forward to the sleek magical [TS]

02:17:39   futuristic things everything as [TS]

02:17:40   lightning connector known remembers any [TS]

02:17:42   interconnect besides a thunderbolt and [TS]

02:17:45   USB and the USB increasing looks like a [TS]

02:17:47   parallel port sticking on the side of [TS]

02:17:48   these [TS]

02:17:49   means you know when every other part is [TS]

02:17:50   getting smaller and a nicer and USB [TS]

02:17:52   remains gigantic we all wanted all have [TS]

02:17:55   retina displays we can't quite get there [TS]

02:17:56   we all want a new mac pro right all of [TS]

02:17:59   us anybody I want a new mac pro all [TS]

02:18:02   apples hardware line like it [TS]

02:18:04   historically sometimes you'd look it up [TS]

02:18:06   a hardware line and they could put up [TS]

02:18:07   like a diagram or a poster a slide and [TS]

02:18:09   be like damn they have their house in [TS]

02:18:11   order they've got awesome products at [TS]

02:18:13   every price point it looks like a family [TS]

02:18:16   resemblance it's clear what you want you [TS]

02:18:18   want this one that one you know that the [TS]

02:18:20   original quadrant consumer probe [TS]

02:18:21   portable laptop like now it's [TS]

02:18:22   complicated by iOS and the phone and [TS]

02:18:24   everything and iPad and all that but [TS]

02:18:26   like at various points they've had clean [TS]

02:18:29   Lonnie looking crossing said this makes [TS]

02:18:31   sense to me I see what you're doing here [TS]

02:18:33   you have an awesome lineup of computers [TS]

02:18:35   all of them are great you rev them on a [TS]

02:18:38   regular schedule they get better they [TS]

02:18:40   get cheaper and there's no weird trade [TS]

02:18:42   also now it's like no adolescent zitzer [TS]

02:18:44   everywhere and you know compare new [TS]

02:18:46   places and my voice is cracking and I [TS]

02:18:49   don't know what's going on and I'm [TS]

02:18:50   sweaty and nervous about girls and like [TS]

02:18:52   their entire line is just weird looking [TS]

02:18:55   any slide you put up there's like you [TS]

02:18:57   gotta explain well this has a Retina [TS]

02:18:59   display but what's that and why is it [TS]

02:19:00   why doesn't this one have that I can't [TS]

02:19:03   get this with retina and this one has a [TS]

02:19:04   spinning disk in message it's confusing [TS]

02:19:07   it's awkward it's I you know I like [TS]

02:19:11   adolescence you just got to get through [TS]

02:19:13   it she know and hopefully they'll come [TS]

02:19:15   out the other side and just like [TS]

02:19:16   adolescence we all know it's on the [TS]

02:19:18   other side we know what a dolt it looks [TS]

02:19:19   like you know become more mature you can [TS]

02:19:21   get a real job you get out of school [TS]

02:19:23   like you become an adult to become [TS]

02:19:25   responsible for yourself you stop using [TS]

02:19:27   your parents you know gas card at the [TS]

02:19:29   gas station you buy your own car you get [TS]

02:19:30   your own job you know that's adulthood [TS]

02:19:32   and we see what adulthood is for apples [TS]

02:19:34   hardware product lines we just you can [TS]

02:19:36   picture it in your head right now you [TS]

02:19:37   could mock them up you can give them to [TS]

02:19:38   an arse you know what they're all gonna [TS]

02:19:39   be all is the all retina in all legacy [TS]

02:19:42   ports gone uh maybe maybe no Mac Pro [TS]

02:19:46   like we know what adults it looks like [TS]

02:19:48   but it's just taking so long to get [TS]

02:19:49   there so i I'm I'm kind of uncomfortable [TS]

02:19:54   in this awkward stage I'm a comfortable [TS]

02:19:57   or Apple is uncomfortable for everyone [TS]

02:19:59   involved but like like adulthood you [TS]

02:20:02   just have to go [TS]

02:20:02   through it to get there and you know [TS]

02:20:04   just be glad we're not shipping [TS]

02:20:06   computers with a single ps2 port that's [TS]

02:20:08   colored half pastel green half pastel [TS]

02:20:12   purple you know so those days are behind [TS]

02:20:14   us now it could be worse but we're still [TS]

02:20:17   we're still struggling through this [TS]

02:20:18   phase and this presentation more than [TS]

02:20:20   any other just emphasize what an [TS]

02:20:22   adolescent awkward phase were in here ah [TS]

02:20:24   but we'll get through it i guess we'll [TS]

02:20:30   get through it together friends helping [TS]

02:20:32   friends live together die alone dan yeah [TS]

02:20:35   oh I know don't talk to me about the [TS]

02:20:37   last two seasons though all right I [TS]

02:20:39   think I'm done all right so you can [TS]

02:20:41   follow John as siracusa s IRA c-usa [TS]

02:20:46   there is no Z in Siracusa he is on [TS]

02:20:50   Twitter he's on alpha dot net he is on [TS]

02:20:53   dentists by the name Siracusa and Janna [TS]

02:20:58   did you do a new blog post somewhere [TS]

02:21:00   this week oh yeah I don't have time to [TS]

02:21:03   let's pimp it pimp it out how to do a [TS]

02:21:04   blog post but issue two of the magazine [TS]

02:21:07   Marco Arment that's right that's where [TS]

02:21:09   it was sorry yeah newsstand publication [TS]

02:21:12   in iOS features a story by yours truly [TS]

02:21:14   about can you guess yes that's right [TS]

02:21:17   more if you haven't heard enough for me [TS]

02:21:19   about the video game journey for the [TS]

02:21:21   PlayStation 3 not the band here is here [TS]

02:21:25   it is and i would recommend that you do [TS]

02:21:28   not read this article if you haven't [TS]

02:21:29   played the game you may have heard that [TS]

02:21:30   for me before as well title at the title [TS]

02:21:33   of the article as as i see it has [TS]

02:21:34   appeared here magically in the magazine [TS]

02:21:36   for me strange game journeys lessons can [TS]

02:21:40   apply to all of human endeavor Marco [TS]

02:21:43   picked the subtitle I should have picked [TS]

02:21:45   the subtitle for him but I didn't [TS]

02:21:48   looking forward to reading this and by [TS]

02:21:50   the way for the record I I have not [TS]

02:21:51   played the game and I will be reading [TS]

02:21:53   this yeah well you shouldn't you're [TS]

02:21:56   really really sure if you wanna if you [TS]

02:21:57   want to set me up with what is this on [TS]

02:21:59   playstation playstation 3 set me up with [TS]

02:22:02   it let me borrow one yeah borrow one [TS]

02:22:05   like that's the way you get it you like [TS]

02:22:07   I don't want to buy PlayStation 3 [TS]

02:22:08   console from someone yeah like Jason's [TS]

02:22:11   now borrowed one so we had the [TS]

02:22:12   incomparable episode about it yeah but [TS]

02:22:15   he's [TS]

02:22:16   kind of a big deal anyway ah there you [TS]

02:22:20   go I suspect that I will be writing more [TS]

02:22:22   for the magazine sometime in the future [TS]

02:22:24   but I have no idea about what so I'm [TS]

02:22:30   sure you'll talk to Marco about the [TS]

02:22:31   magazine and issue number two and its [TS]

02:22:33   progress but I am happy to be in it [TS]

02:22:35   proud to be in it and got a lot of [TS]

02:22:37   positive feedback from the article I [TS]

02:22:38   wrote so thanks to everyone who alright [TS]

02:22:40   so that's another place you can see John [TS]

02:22:42   syracuse's stuff is in the magazine and [TS]

02:22:44   I'm Dan on the Alpha Ned damn Benjamin [TS]

02:22:49   on Twitter and tennis and if you would [TS]

02:22:54   like to see all the show notes and links [TS]

02:22:56   that go with this episode you can go to [TS]

02:22:57   5 by 5 TV / hypercritical / 91 he also [TS]

02:23:02   subscribe to the RSS feed in your [TS]

02:23:04   favorite RSS feed reader and you'll get [TS]

02:23:05   all those links right there in line [TS]

02:23:07   independent of downloading the episode [TS]

02:23:11   so we appreciate all of that appreciate [TS]

02:23:13   you listening checking out the sponsors [TS]

02:23:15   and appreciate John doing all that you [TS]

02:23:18   do so have a really good week John and [TS]

02:23:19   listeners and we'll see you next week [TS]

02:23:21   [Music] [TS]

02:23:31   you [TS]