Hypercritical

00:00:00 ◼   ► this is hypercritical a weekly talk show [TS]

00:00:08 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:09 ◼   ► the world of Apple and related [TS]

00:00:10 ◼   ► technologies and businesses nothing is [TS]

00:00:13 ◼   ► so perfect that it can't be complained [TS]

00:00:15 ◼   ► about shows hosted of course by your [TS]

00:00:19 ◼   ► friend in mind John Syracuse and by me [TS]

00:00:21 ◼   ► I'm Dan Benjamin today is Sunday what [TS]

00:00:23 ◼   ► sunday october fourteenth 2012 it's [TS]

00:00:25 ◼   ► episode number 89 we'd like to say [TS]

00:00:29 ◼   ► thanks very much to our three sponsors [TS]

00:00:31 ◼   ► help spot.com hover com and source bits [TS]

00:00:36 ◼   ► dot com tell me more about them as the [TS]

00:00:39 ◼   ► show progresses we would also like to [TS]

00:00:41 ◼   ► say thank you very very much to our [TS]

00:00:44 ◼   ► friends over cash fly.com these guys [TS]

00:00:46 ◼   ► provide our bandwidth for this month [TS]

00:00:49 ◼   ► they're the most reliable CDN in the [TS]

00:00:51 ◼   ► business don't believe me did your [TS]

00:00:53 ◼   ► download come fast from five by five [TS]

00:00:55 ◼   ► that's because they host all of this [TS]

00:00:56 ◼   ► stuff there are CDN and we love them you [TS]

00:00:59 ◼   ► can go to cash flow calm to learn more [TS]

00:01:01 ◼   ► and make sure you tell them you heard [TS]

00:01:03 ◼   ► about it here on five by five hello John [TS]

00:01:06 ◼   ► how are you today didn't just fine on [TS]

00:01:09 ◼   ► the Sund it's Sunday you like this don't [TS]

00:01:12 ◼   ► you'd rather do it sunday wouldn't you [TS]

00:01:14 ◼   ► we're recording on a lazy sunday lazy [TS]

00:01:16 ◼   ► Sunday afternoon sending some light [TS]

00:01:20 ◼   ► sounds of smooth jazz some smooth jazz I [TS]

00:01:23 ◼   ► can't do the smooth jazz guy's voice no [TS]

00:01:26 ◼   ► can you do it no that's gotta be in your [TS]

00:01:30 ◼   ► bag uh I could probably do it but it [TS]

00:01:33 ◼   ► this is not the time or the place oh [TS]

00:01:34 ◼   ► this is not the time okay it's too much [TS]

00:01:37 ◼   ► dignity on this show right to do the [TS]

00:01:40 ◼   ► smooth jazz voice yeah we don't know [TS]

00:01:42 ◼   ► said anyone I would laid back sunday [TS]

00:01:44 ◼   ► she'll lay back I mean you're you're [TS]

00:01:46 ◼   ► probably already drunk me no know me [TS]

00:01:48 ◼   ► never yeah uh I wouldn't mind sunday [TS]

00:01:53 ◼   ► recording I think my wife mines it [TS]

00:01:54 ◼   ► because now she's gotta wrangle both the [TS]

00:01:56 ◼   ► kids yeah well I do this whereas on [TS]

00:01:59 ◼   ► Fridays they're off at school fridays [TS]

00:02:01 ◼   ► they're at school you're home alone [TS]

00:02:03 ◼   ► doing various and sundry adult [TS]

00:02:06 ◼   ► activities in your house sure better for [TS]

00:02:09 ◼   ► your family will keep recording friday [TS]

00:02:11 ◼   ► than for your family [TS]

00:02:12 ◼   ► that's a good idea okay and yours and [TS]

00:02:15 ◼   ► mine and they don't have to go turn on [TS]

00:02:17 ◼   ► the AC in the office yeah so that's why [TS]

00:02:19 ◼   ► we're starting a few minutes late is [TS]

00:02:20 ◼   ► that here on the weekends and this then [TS]

00:02:22 ◼   ► this facility's lovely facility here in [TS]

00:02:24 ◼   ► Austin Texas our temporary permanent [TS]

00:02:27 ◼   ► office space they do not run the air on [TS]

00:02:30 ◼   ► the weekends it turns off and you've got [TS]

00:02:32 ◼   ► to go all the way across the building [TS]

00:02:33 ◼   ► with your little key card and wave your [TS]

00:02:36 ◼   ► key card over a little panel in a back [TS]

00:02:38 ◼   ► corner of a wall and that makes the AC [TS]

00:02:41 ◼   ► come on in theory i'm waiting for taxing [TS]

00:02:43 ◼   ► get below about 78 degrees in here which [TS]

00:02:47 ◼   ► it's actually warmer than it sounds all [TS]

00:02:50 ◼   ► right I think I have to try to take this [TS]

00:02:52 ◼   ► show this week not slowly let's do a [TS]

00:02:55 ◼   ► long it will be relaxed today I don't [TS]

00:02:57 ◼   ► know like long because I don't have much [TS]

00:02:58 ◼   ► of any topics really do tell sort of [TS]

00:03:01 ◼   ► like a lazy you know like drifting down [TS]

00:03:03 ◼   ► the river on an inflatable raft yeah but [TS]

00:03:06 ◼   ► like without the hepatitis or whatever [TS]

00:03:08 ◼   ► you get in those water parks oh and I'm [TS]

00:03:13 ◼   ► not supposed to be the germaphobe I know [TS]

00:03:15 ◼   ► or you're not man enough of those lazy [TS]

00:03:17 ◼   ► river water poses that they kind of keep [TS]

00:03:20 ◼   ► me out of hepatitis in those great now i [TS]

00:03:22 ◼   ► can't go to those either what's the [TS]

00:03:23 ◼   ► waterborne illness that you get in water [TS]

00:03:25 ◼   ► parks i don't know i don't know that you [TS]

00:03:27 ◼   ► can you get that amoeba maybe you know [TS]

00:03:30 ◼   ► that brain amoeba yeah you know what I'm [TS]

00:03:32 ◼   ► talking about toxoplasmosis freeze cat [TS]

00:03:34 ◼   ► poop no there's some of me but it gets [TS]

00:03:36 ◼   ► it goes up your nose and then you get [TS]

00:03:38 ◼   ► goes in your brain you die cat like all [TS]

00:03:41 ◼   ► of a sudden rights is back to work [TS]

00:03:43 ◼   ► episode we gotta we gotta focus let's [TS]

00:03:46 ◼   ► bring this back in talk about some tests [TS]

00:03:48 ◼   ► so technology this is a big tech show [TS]

00:03:49 ◼   ► yeah maybe we'll start with follow-up [TS]

00:03:51 ◼   ► that sounds like something that we do [TS]

00:03:53 ◼   ► sure yeah alright so for the loyal [TS]

00:03:56 ◼   ► listeners who listen not only to last [TS]

00:03:58 ◼   ► week's episode number 88 but also to the [TS]

00:04:01 ◼   ► after dark after episode 88 you may have [TS]

00:04:03 ◼   ► noticed that the show ended abruptly and [TS]

00:04:06 ◼   ► I just wanted to reassure everyone that [TS]

00:04:08 ◼   ► it show ended abruptly because I last we [TS]

00:04:11 ◼   ► get a cold and I was once again reaching [TS]

00:04:12 ◼   ► for the mute button so i could blow my [TS]

00:04:14 ◼   ► nose or cough or something like that and [TS]

00:04:16 ◼   ► instead i grabbed the disconnect button [TS]

00:04:18 ◼   ► which is about a centimeter to the right [TS]

00:04:20 ◼   ► of it in my little floating palette [TS]

00:04:22 ◼   ► thing and since that was the end of the [TS]

00:04:24 ◼   ► show [TS]

00:04:25 ◼   ► and I explained to him over I am [TS]

00:04:26 ◼   ► reconnect so we could have a regular [TS]

00:04:28 ◼   ► goodbye said I don't worry about it i [TS]

00:04:29 ◼   ► just want people to know that's what [TS]

00:04:30 ◼   ► actually happens right you or not you're [TS]

00:04:32 ◼   ► not upset or any more upset than usual [TS]

00:04:35 ◼   ► exactly that's my secret dan I'm always [TS]

00:04:37 ◼   ► angry yeah so I just I was a Miss click [TS]

00:04:41 ◼   ► and it wasn't worth reconnecting to say [TS]

00:04:43 ◼   ► goodbye but I just wanted everyone to [TS]

00:04:44 ◼   ► know that's what happened and for people [TS]

00:04:46 ◼   ► who are like what the heck isn't after [TS]

00:04:47 ◼   ► dark this is after we are done recording [TS]

00:04:50 ◼   ► the show and most shows we actually [TS]

00:04:52 ◼   ► continue recording and usually and we'll [TS]

00:04:54 ◼   ► have a discussion and those can be found [TS]

00:04:56 ◼   ► at five by five TV so after dark and [TS]

00:04:58 ◼   ► there's one for almost every episode of [TS]

00:05:00 ◼   ► the show shows that are done here and [TS]

00:05:01 ◼   ► you can also get a little feed that has [TS]

00:05:04 ◼   ► just hyper critical and just hyper [TS]

00:05:06 ◼   ► criticals after darks on it too and [TS]

00:05:07 ◼   ► that's in the right hand side and five [TS]

00:05:09 ◼   ► by five dot TV / hypercritical there's [TS]

00:05:12 ◼   ► the URLs people always asking about [TS]

00:05:14 ◼   ► those feeds you got think of your feeds [TS]

00:05:15 ◼   ► all sorted out now with the feedburner I [TS]

00:05:17 ◼   ► don't think so we I mean if this would [TS]

00:05:19 ◼   ► be on this would be non show specific [TS]

00:05:21 ◼   ► follow-up but for the benefit of [TS]

00:05:22 ◼   ► listeners is the mass exodus from [TS]

00:05:26 ◼   ► feedburner happened and feedburner does [TS]

00:05:30 ◼   ► some kind of some kind of redirection [TS]

00:05:31 ◼   ► and not all pod catching clients such as [TS]

00:05:36 ◼   ► downcast which seems to be the one most [TS]

00:05:39 ◼   ► people are are having a problem with but [TS]

00:05:41 ◼   ► I don't think it's specific to downcast [TS]

00:05:43 ◼   ► in fact and this is there's no need to [TS]

00:05:45 ◼   ► email me telling me that your non [TS]

00:05:48 ◼   ► downcast pod catcher also has this [TS]

00:05:51 ◼   ► problem because i know they many others [TS]

00:05:52 ◼   ► have it but downcast seems to have the [TS]

00:05:55 ◼   ► most vocal audience or maybe it happened [TS]

00:05:57 ◼   ► there first i don't know but it does not [TS]

00:06:00 ◼   ► follow i guess the redirects that [TS]

00:06:02 ◼   ► feedburner created so you would get [TS]

00:06:04 ◼   ► something that would say hypercritical [TS]

00:06:05 ◼   ► parenthesis obsolete feed it hasn't [TS]

00:06:09 ◼   ► affected download number so I know [TS]

00:06:11 ◼   ► people are still getting it it doesn't [TS]

00:06:12 ◼   ► affect iTunes it doesn't affect I have [TS]

00:06:15 ◼   ► not gotten it to have a problem on any [TS]

00:06:17 ◼   ► of the apps that I use but I understand [TS]

00:06:19 ◼   ► some people have so I apologize for the [TS]

00:06:20 ◼   ► trouble and if you're hearing this it [TS]

00:06:22 ◼   ► probably means you figured it out [TS]

00:06:23 ◼   ► already but for some reason if you [TS]

00:06:25 ◼   ► haven't just resubscribe to it and it [TS]

00:06:27 ◼   ► will it will be happy and now that we [TS]

00:06:30 ◼   ► control our feeds the way we should [TS]

00:06:32 ◼   ► probably always have done we'll never [TS]

00:06:33 ◼   ► have a problem again lesson learned [TS]

00:06:36 ◼   ► indeed indubitably as you would say [TS]

00:06:38 ◼   ► never trust anyone that's right on the [TS]

00:06:42 ◼   ► internet okay first bit of follow-up a [TS]

00:06:44 ◼   ► couple weeks ago we discussed the iOS 6 [TS]

00:06:48 ◼   ► Maps situation and I talked about Apple [TS]

00:06:52 ◼   ► versus Google know different [TS]

00:06:53 ◼   ► philosophies I'm doing things and a [TS]

00:06:55 ◼   ► pointing out that google is not afraid [TS]

00:06:57 ◼   ► of the brute force solution where they [TS]

00:07:00 ◼   ► will do clever technical things but they [TS]

00:07:02 ◼   ► will also say well it looks like the [TS]

00:07:03 ◼   ► only way to get pictures at the front of [TS]

00:07:05 ◼   ► every building is to have a bunch of [TS]

00:07:07 ◼   ► cars drive on every single Street in the [TS]

00:07:08 ◼   ► entire United States so let's just do [TS]

00:07:11 ◼   ► that or it sounds crazy it sounds like [TS]

00:07:13 ◼   ► one of those you know boil the ocean [TS]

00:07:14 ◼   ► things but they just said you know what [TS]

00:07:15 ◼   ► we'll just do it so that was the smarter [TS]

00:07:17 ◼   ► and harder without the title the episode [TS]

00:07:18 ◼   ► I think smarter and harder yeah they [TS]

00:07:20 ◼   ► work smarter and they also work harder [TS]

00:07:22 ◼   ► they just bit the bullet and that seems [TS]

00:07:24 ◼   ► not to be in Apple's DNA so a bunch of [TS]

00:07:26 ◼   ► people have sent in feedback giving [TS]

00:07:30 ◼   ► examples of where they think Apple has [TS]

00:07:32 ◼   ► actually employed a brute force type of [TS]

00:07:33 ◼   ► solution I mentioned on the show I think [TS]

00:07:34 ◼   ► the data centers where they just said [TS]

00:07:37 ◼   ► look we need this I cloud thing is going [TS]

00:07:38 ◼   ► to be big and we're doing the music [TS]

00:07:40 ◼   ► store and we have also stuff we need to [TS]

00:07:41 ◼   ► just get let's just get make the biggest [TS]

00:07:44 ◼   ► data center we possibly can and make [TS]

00:07:45 ◼   ► multiple ones of them apples on to [TS]

00:07:47 ◼   ► public about that stuff but they have [TS]

00:07:49 ◼   ► been trying to do stuff there but even [TS]

00:07:50 ◼   ► in that case a couple of people wrote in [TS]

00:07:52 ◼   ► to point out that like as has been [TS]

00:07:54 ◼   ► discussed on past shows they don't do [TS]

00:07:56 ◼   ► what Google or Facebook does where they [TS]

00:07:58 ◼   ► decide they're going to build their own [TS]

00:07:59 ◼   ► hardware and write their own software [TS]

00:08:01 ◼   ► they're still using you know commodity [TS]

00:08:02 ◼   ► not commodity things like you know we [TS]

00:08:05 ◼   ► don't know what they're using but it [TS]

00:08:06 ◼   ► looks like they're using expensive [TS]

00:08:07 ◼   ► commercial products like emc storage and [TS]

00:08:10 ◼   ► maybe one point they were using Sun [TS]

00:08:12 ◼   ► servers and now who knows what they're [TS]

00:08:14 ◼   ► using but they're certainly not as far [TS]

00:08:15 ◼   ► as we know doing what Google and [TS]

00:08:17 ◼   ► Facebook do which is like we're going to [TS]

00:08:18 ◼   ► build our own yeah server hardware and [TS]

00:08:20 ◼   ► certainly not what Google does which is [TS]

00:08:22 ◼   ► we're going to make our own server [TS]

00:08:23 ◼   ► software almost our own operating system [TS]

00:08:26 ◼   ► not quite i think actually google has [TS]

00:08:28 ◼   ► its own build of Linux with its own [TS]

00:08:29 ◼   ► kernel and everything but still is Linux [TS]

00:08:30 ◼   ► so that is still is a little bit of not [TS]

00:08:34 ◼   ► quite going the google route to like [TS]

00:08:36 ◼   ► recognize that server operations are the [TS]

00:08:38 ◼   ► core competency of the company and we [TS]

00:08:39 ◼   ► should be doing it all ourselves of like [TS]

00:08:41 ◼   ► you're doing the feeds yourself you know [TS]

00:08:42 ◼   ► somewhere else could do feeds for you [TS]

00:08:44 ◼   ► but it's real bummer when that person [TS]

00:08:46 ◼   ► drops the ball and then like you know [TS]

00:08:48 ◼   ► maybe you feel like well it's in speeds [TS]

00:08:50 ◼   ► are such an essential part [TS]

00:08:52 ◼   ► podcasting maybe we should control that [TS]

00:08:53 ◼   ► arson yeah so I apologize for that [TS]

00:08:55 ◼   ► trouble but that's a that's a great [TS]

00:08:56 ◼   ► analogy yeah I mean like it's is works [TS]

00:09:00 ◼   ► in the case of Apple because they have a [TS]

00:09:01 ◼   ► hundred billion dollars and they really [TS]

00:09:03 ◼   ► have no excuse whereas your were various [TS]

00:09:05 ◼   ► points running a one-man operation and [TS]

00:09:06 ◼   ► you know kind of makes sense for you to [TS]

00:09:08 ◼   ► not do everything yourself but now [TS]

00:09:10 ◼   ► you're expanding anyway another example [TS]

00:09:12 ◼   ► people sent in was retail stores that [TS]

00:09:15 ◼   ► bowl was having problems of retail [TS]

00:09:16 ◼   ► because you'd go into compusa back in [TS]

00:09:20 ◼   ► the day and there would be a bunch of [TS]

00:09:21 ◼   ► max off in the corner covered with [TS]

00:09:22 ◼   ► disgusting dirty fingerprints but the [TS]

00:09:24 ◼   ► hundred folders name who did you fuck [TS]

00:09:25 ◼   ► eligos to go on the desktop from the [TS]

00:09:28 ◼   ► kids bang in their hands on the keyboard [TS]

00:09:30 ◼   ► randomly pressing command n back when [TS]

00:09:32 ◼   ► that would make a new folder oh such [TS]

00:09:34 ◼   ► days and no one was looking at them and [TS]

00:09:37 ◼   ► if you went over and looked at them a [TS]

00:09:38 ◼   ► salesperson quickly came over and sold [TS]

00:09:39 ◼   ► you Adele sbox I can't it almost comes [TS]

00:09:43 ◼   ► out of my mouth automatically but I [TS]

00:09:44 ◼   ► can't say that on the show but anyway [TS]

00:09:46 ◼   ► you know what I'm saying I do or compaq [TS]

00:09:48 ◼   ► s box or whatever you want to call it [TS]

00:09:49 ◼   ► and so they made well we're gonna try to [TS]

00:09:53 ◼   ► do like a an apple store within a store [TS]

00:09:55 ◼   ► and we'll talk to the corporate bigwigs [TS]

00:09:58 ◼   ► and throw money in their direction until [TS]

00:10:00 ◼   ► they decide they're they're going to [TS]

00:10:01 ◼   ► sell apple stuff the right way and that [TS]

00:10:02 ◼   ► kind of improved matters a little bit [TS]

00:10:04 ◼   ► but not really and they said all right [TS]

00:10:06 ◼   ► fine we'll make our own star because [TS]

00:10:07 ◼   ► that's what they were trying to avoid [TS]

00:10:08 ◼   ► they were trying to be like we're not in [TS]

00:10:10 ◼   ► the retail business we're Apple we make [TS]

00:10:12 ◼   ► computers but we're not a retailer we [TS]

00:10:14 ◼   ► don't want to be best buy or compusa [TS]

00:10:15 ◼   ► that's a terrible business to be in why [TS]

00:10:17 ◼   ► we're going to do that but eventually [TS]

00:10:18 ◼   ► they came kicking and screaming to the [TS]

00:10:20 ◼   ► realization you know are probably Steve [TS]

00:10:23 ◼   ► Jobs fit was behind this said you know [TS]

00:10:24 ◼   ► what why don't just make our own stores [TS]

00:10:26 ◼   ► I'm sick of dealing with these bozos [TS]

00:10:27 ◼   ► these clowns trying to sell our stuff [TS]

00:10:29 ◼   ► doing a terrible job we just made our [TS]

00:10:30 ◼   ► own stories we'd make awesome stores [TS]

00:10:32 ◼   ► we'd sell her stuff really well let's [TS]

00:10:34 ◼   ► try that and you know so they rolled it [TS]

00:10:35 ◼   ► out slowly it's not like they're [TS]

00:10:37 ◼   ► McDonald's or walmart it's not like [TS]

00:10:38 ◼   ► there's an apple store in every corner [TS]

00:10:39 ◼   ► and they just blanket the entire birth [TS]

00:10:41 ◼   ► but that is you know it I don't know if [TS]

00:10:44 ◼   ► this is an example of Apple learning to [TS]

00:10:48 ◼   ► take the brute force approach or an [TS]

00:10:49 ◼   ► example of Apple not not it not [TS]

00:10:52 ◼   ► occurring to Apple do that until they've [TS]

00:10:54 ◼   ► exhausted every other possibility of [TS]

00:10:56 ◼   ► like trying to work with partners in the [TS]

00:10:57 ◼   ► store within a store thing and years and [TS]

00:10:59 ◼   ► years of just terrible retail and how [TS]

00:11:01 ◼   ► long did they suffer before actually [TS]

00:11:03 ◼   ► biting the bullet whereas it seems like [TS]

00:11:04 ◼   ► Google [TS]

00:11:05 ◼   ► goes to it first like they didn't suffer [TS]

00:11:07 ◼   ► for years and years of trying to figure [TS]

00:11:08 ◼   ► out how to do Street View in a different [TS]

00:11:09 ◼   ► way they just went right to it instead [TS]

00:11:11 ◼   ► we're just going to start this it's [TS]

00:11:12 ◼   ► going to take a long time let's just do [TS]

00:11:13 ◼   ► it let's not try to do some clever way [TS]

00:11:16 ◼   ► like you know harvest people's [TS]

00:11:18 ◼   ► smartphone photos and assemble them [TS]

00:11:20 ◼   ► together or something like that because [TS]

00:11:21 ◼   ► that's cheaper and easier than paying [TS]

00:11:24 ◼   ► cars to do it ourselves but retail [TS]

00:11:26 ◼   ► stores i think is a pretty example but [TS]

00:11:28 ◼   ► the biggest review the biggest review [TS]

00:11:29 ◼   ► the biggest example everyone sent in is [TS]

00:11:31 ◼   ► a preview and that i think is an example [TS]

00:11:33 ◼   ► of where Apple didn't try to be clever [TS]

00:11:36 ◼   ► at first thing it dragged kicking and [TS]

00:11:38 ◼   ► screaming into the brute force solution [TS]

00:11:39 ◼   ► right they said we want to control the [TS]

00:11:43 ◼   ► quality of the things we in our App [TS]

00:11:44 ◼   ► Store to be good we want to have some [TS]

00:11:45 ◼   ► control over the quality there so we'll [TS]

00:11:48 ◼   ► just look at every single application [TS]

00:11:49 ◼   ► with the human like that was their first [TS]

00:11:51 ◼   ► there in their initial strategy it's not [TS]

00:11:53 ◼   ► like they tried other things Brenda [TS]

00:11:54 ◼   ► royal Gordon has a nice email here that [TS]

00:11:56 ◼   ► all quote from he says when Apple [TS]

00:11:58 ◼   ► decided they want to curate an app store [TS]

00:11:59 ◼   ► they didn't try the engineer their way [TS]

00:12:01 ◼   ► out of the problem they didn't design a [TS]

00:12:02 ◼   ► language that makes it impossible to [TS]

00:12:03 ◼   ► call private api's they didn't implement [TS]

00:12:05 ◼   ► uikit in a way that would make hige [TS]

00:12:07 ◼   ► violations impossible pig is the human [TS]

00:12:09 ◼   ► interface guidelines or port over the [TS]

00:12:11 ◼   ► garbage collector and banned pointers to [TS]

00:12:12 ◼   ► prevent crashes or require developers to [TS]

00:12:14 ◼   ► get their artwork from apple approved [TS]

00:12:15 ◼   ► graphic designer those are all examples [TS]

00:12:18 ◼   ► of like clever engineering type [TS]

00:12:20 ◼   ► solutions oh well we want to have an app [TS]

00:12:22 ◼   ► store where we have just safe apple that [TS]

00:12:24 ◼   ► means we have to make a new language and [TS]

00:12:27 ◼   ► forbid people from calling Pratt no [TS]

00:12:29 ◼   ► we're just going to you know you can [TS]

00:12:29 ◼   ► call private api's we're gonna have a [TS]

00:12:31 ◼   ► human being look at them and they have [TS]

00:12:32 ◼   ► automated tools of course that they run [TS]

00:12:33 ◼   ► your app through with it check to see [TS]

00:12:35 ◼   ► whether you've done these things but the [TS]

00:12:36 ◼   ► bottom line is that a human being is [TS]

00:12:38 ◼   ► involved in the process of every single [TS]

00:12:40 ◼   ► application getting on to the store that [TS]

00:12:42 ◼   ► also reminds me of something from I [TS]

00:12:44 ◼   ► don't know this is still true but back [TS]

00:12:45 ◼   ► in the early days of Google every person [TS]

00:12:48 ◼   ► hired to Google at some point came [TS]

00:12:51 ◼   ► across the the desk of or the notice of [TS]

00:12:54 ◼   ► a one of the two order that Sergey and [TS]

00:12:57 ◼   ► Larry is it Sergey or Sergey I think [TS]

00:13:00 ◼   ► it's Sergei Sergei yes sir gaer larry [TS]

00:13:03 ◼   ► like they would personally approve every [TS]

00:13:04 ◼   ► single new hire not that they did the [TS]

00:13:06 ◼   ► interview process right there was a [TS]

00:13:07 ◼   ► whole hierarchy of things behind them [TS]

00:13:08 ◼   ► but so at some point it went across [TS]

00:13:09 ◼   ► their desk yeah and they would say go no [TS]

00:13:12 ◼   ► go every single person crazy yeah well [TS]

00:13:14 ◼   ► it's it's similarly crazy too I mean [TS]

00:13:16 ◼   ► it's not like every app went across [TS]

00:13:17 ◼   ► steve jobs is desk but similar the [TS]

00:13:19 ◼   ► listing [TS]

00:13:19 ◼   ► every application goes the App Store a [TS]

00:13:21 ◼   ► human being has to look at that possibly [TS]

00:13:22 ◼   ► multiple and so that is probably the [TS]

00:13:24 ◼   ► best example so especially since Apple [TS]

00:13:27 ◼   ► didn't try all these weird engineering [TS]

00:13:28 ◼   ► only solutions first they went right to [TS]

00:13:30 ◼   ► let's just hire an army of people of [TS]

00:13:31 ◼   ► course they probably underestimated how [TS]

00:13:34 ◼   ► big and how knowledgeable that army has [TS]

00:13:36 ◼   ► to be and if we continue to have growing [TS]

00:13:38 ◼   ► pains now where they pulled all the mac [TS]

00:13:39 ◼   ► app review is off to review new [TS]

00:13:42 ◼   ► applications in bigand for iOS 6 for a [TS]

00:13:47 ◼   ► tall screen nah I OS X for the iphone 5 [TS]

00:13:49 ◼   ► for the tall screen and so the wait time [TS]

00:13:52 ◼   ► for submitting a Mac application was up [TS]

00:13:54 ◼   ► to like 41 days average or something [TS]

00:13:56 ◼   ► like that something crazy like that so [TS]

00:13:57 ◼   ► they continue to struggle with it but [TS]

00:14:00 ◼   ► they did go with the brute force [TS]

00:14:01 ◼   ► solution first and they're sticking to [TS]

00:14:03 ◼   ► it so thanks for everyone for the [TS]

00:14:08 ◼   ► feedback on that topic I still say it's [TS]

00:14:11 ◼   ► not in Apple's DNA to do what Google [TS]

00:14:13 ◼   ► does especially when it comes to the [TS]

00:14:14 ◼   ► specific things that Google does like [TS]

00:14:16 ◼   ► the mapping things and just about one of [TS]

00:14:20 ◼   ► the other brute force examples again [TS]

00:14:22 ◼   ► from google was where they said bushes [TS]

00:14:23 ◼   ► let's just scan every book in the entire [TS]

00:14:24 ◼   ► universe which sounds crazy you know how [TS]

00:14:28 ◼   ► can we get the information on all those [TS]

00:14:29 ◼   ► books will just scan every page how are [TS]

00:14:31 ◼   ► we going to scan every paper will have a [TS]

00:14:32 ◼   ► person sit there and turn every page and [TS]

00:14:34 ◼   ► then put the thing on the scanner and [TS]

00:14:35 ◼   ► Justin Masterson wrote in to tell me [TS]

00:14:37 ◼   ► that in the smarter and harder vein [TS]

00:14:39 ◼   ► Google did brute force that solution but [TS]

00:14:42 ◼   ► they also did it smarter they worked [TS]

00:14:44 ◼   ► harder which means you have to literally [TS]

00:14:46 ◼   ► scan every book you know or get to [TS]

00:14:47 ◼   ► eventually scan every book but the [TS]

00:14:49 ◼   ► smarter part was they created a rig with [TS]

00:14:52 ◼   ► a camera that points down of the pages [TS]

00:14:53 ◼   ► of the book that sort of like detects [TS]

00:14:56 ◼   ► the 3d shape of like the curled pages [TS]

00:14:58 ◼   ► you know you open a book out the eight [TS]

00:15:00 ◼   ► pages curl and you have to have it has [TS]

00:15:03 ◼   ► like an IR camera or something that [TS]

00:15:04 ◼   ► detects the shape so we can figure out [TS]

00:15:06 ◼   ► how to read you know how to OCR the page [TS]

00:15:08 ◼   ► it's like basically to unworn at a book [TS]

00:15:10 ◼   ► the texas curves inward toward the spine [TS]

00:15:12 ◼   ► the lines are all warped and everything [TS]

00:15:14 ◼   ► is weird and if you try to feed that [TS]

00:15:16 ◼   ► image as is to an OCR application I [TS]

00:15:18 ◼   ► won't figure it out so they figure out [TS]

00:15:20 ◼   ► the 3d shape of the book and flatten out [TS]

00:15:22 ◼   ► the image and feed to the OCR software I [TS]

00:15:23 ◼   ► put a link in the show notes that he [TS]

00:15:26 ◼   ► sent this is the the secret of Google's [TS]

00:15:28 ◼   ► book scanning machine revealed and of [TS]

00:15:30 ◼   ► course it's from a patent [TS]

00:15:32 ◼   ► the patent they got and of course they [TS]

00:15:34 ◼   ► got a patent on this device that scans [TS]

00:15:37 ◼   ► in book so there's an example of Google [TS]

00:15:39 ◼   ► smarter and harder alright the last show [TS]

00:15:43 ◼   ► that we talked about app.net and the [TS]

00:15:46 ◼   ► introduction of net bot yes and you [TS]

00:15:48 ◼   ► explained dentists don't like people [TS]

00:15:53 ◼   ► calling it that and that sounds wrong to [TS]

00:15:55 ◼   ► me it sounds like felon mispronouncing [TS]

00:15:58 ◼   ► tetanus and that's that doesn't sound [TS]

00:16:00 ◼   ► good doesn't sound good most of the [TS]

00:16:02 ◼   ► folks should have replied and written in [TS]

00:16:04 ◼   ► or tweeted about us I think they were [TS]

00:16:07 ◼   ► appreciative however you pronounce it of [TS]

00:16:09 ◼   ► your detailed explanation and there were [TS]

00:16:11 ◼   ► a number of people who said I did I had [TS]

00:16:13 ◼   ► no idea what thing even was until [TS]

00:16:15 ◼   ► Siracusa correctly explained it this is [TS]

00:16:18 ◼   ► actually part of the final topic AB [TS]

00:16:21 ◼   ► later in the show how did I know about [TS]

00:16:24 ◼   ► 10 20 which is a domain name of the [TS]

00:16:27 ◼   ► protocol tent itself I think I don't [TS]

00:16:30 ◼   ► remember that things are on the Internet [TS]

00:16:32 ◼   ► don't remember everything comes but I'm [TS]

00:16:33 ◼   ► assuming I know about it because I [TS]

00:16:35 ◼   ► probably talked about at the net on the [TS]

00:16:37 ◼   ► show and then someone either tweeted at [TS]

00:16:38 ◼   ► me or emailed back to the show to say [TS]

00:16:42 ◼   ► hey have you heard of this 10 thing [TS]

00:16:43 ◼   ► maybe use the tent people themselves so [TS]

00:16:45 ◼   ► by me doing this podcast and having a [TS]

00:16:49 ◼   ► lot of followers and Twitter and talking [TS]

00:16:51 ◼   ► about this stuff a related information [TS]

00:16:54 ◼   ► comes to me because people like oh I [TS]

00:16:57 ◼   ► heard you talk about this you know about [TS]

00:16:58 ◼   ► this and then i expel it back out [TS]

00:17:00 ◼   ► through subsequent podcasts so you [TS]

00:17:03 ◼   ► people who hadn't heard of tent before [TS]

00:17:06 ◼   ► listening to the podcast you heard about [TS]

00:17:07 ◼   ► it because you listen to my show and it [TS]

00:17:10 ◼   ► was on my show because I have a show [TS]

00:17:12 ◼   ► because I talked about something related [TS]

00:17:14 ◼   ► so this is sort of cycle of influx of [TS]

00:17:17 ◼   ► information and then output again and [TS]

00:17:19 ◼   ► repeating is a something i'll talk about [TS]

00:17:21 ◼   ► in the later topic the end of the show [TS]

00:17:23 ◼   ► but anyway during that discussion of net [TS]

00:17:26 ◼   ► bot and app.net said that because of the [TS]

00:17:29 ◼   ► introduction of net bot which is the app [TS]

00:17:31 ◼   ► that port of tweetbot which is a very [TS]

00:17:33 ◼   ► popular twitter application from tap [TS]

00:17:35 ◼   ► pots lots of bots i said it seemed to me [TS]

00:17:38 ◼   ► that the introduction of net bot didn't [TS]

00:17:40 ◼   ► so much cause a big influx of new users [TS]

00:17:42 ◼   ► tap net people lining up to pay [TS]

00:17:44 ◼   ► thirty-six dollars a year or five [TS]

00:17:45 ◼   ► dollars from [TS]

00:17:46 ◼   ► whatever but it reactivated all the [TS]

00:17:49 ◼   ► people who were already there they had [TS]

00:17:51 ◼   ► you know a bunch of people I knew and [TS]

00:17:52 ◼   ► most of the people you know the people I [TS]

00:17:53 ◼   ► was following they'd been on app.net [TS]

00:17:55 ◼   ► since the funding period like they were [TS]

00:17:57 ◼   ► part of the funding experiment the sort [TS]

00:17:59 ◼   ► of pseudo kicked starter thing but they [TS]

00:18:02 ◼   ► had stopped posting like they talked a [TS]

00:18:04 ◼   ► lot about then at clients for a while [TS]

00:18:05 ◼   ► and then stopped posting and then net [TS]

00:18:07 ◼   ► bot came along it seemed like those [TS]

00:18:08 ◼   ► people tripped up again well Alex [TS]

00:18:10 ◼   ► Dubinsky wrote in to say that uh app [TS]

00:18:12 ◼   ► netizens calm is tracking the activity [TS]

00:18:16 ◼   ► on app.net and he said it actually did [TS]

00:18:19 ◼   ► cause a big influx of new users so if [TS]

00:18:21 ◼   ► you look in the link in the show notes [TS]

00:18:23 ◼   ► that links this app netizens dot-com [TS]

00:18:26 ◼   ► thing if you look on october third in [TS]

00:18:27 ◼   ► October fourth you have to kind of [TS]

00:18:28 ◼   ► scroll in the sidebar couldn't figure [TS]

00:18:30 ◼   ► out how to get a direct link what is it [TS]

00:18:33 ◼   ► the total users on app.net and october [TS]

00:18:36 ◼   ► third and October fourth all right so [TS]

00:18:38 ◼   ► October on September 30th there were 15 [TS]

00:18:42 ◼   ► new users added and then on october [TS]

00:18:45 ◼   ► first there were 278 and a second 512 [TS]

00:18:48 ◼   ► then on the third and fourth there were [TS]

00:18:50 ◼   ► 1300 1200 this is a big hump in the [TS]

00:18:52 ◼   ► graph right around the introduction of [TS]

00:18:54 ◼   ► net pots so there's a total of [TS]

00:18:56 ◼   ► twenty-five thousand users but having a [TS]

00:18:58 ◼   ► couple of 1000 you know 1.5 k days that [TS]

00:19:03 ◼   ► is a bump in the graph so it's not just [TS]

00:19:07 ◼   ► that it made new people talk that's how [TS]

00:19:09 ◼   ► it seemed to me i guess because i didn't [TS]

00:19:10 ◼   ► immediately fall the new users but there [TS]

00:19:12 ◼   ► was a big bump there too so ab dot net [TS]

00:19:14 ◼   ► must like that in in the discussion of [TS]

00:19:18 ◼   ► tent speaking of tent which is a [TS]

00:19:20 ◼   ► decentralized protocol for doing similar [TS]

00:19:23 ◼   ► things to what app that netted twitter [TS]

00:19:25 ◼   ► do i reference to daniel i'm an article [TS]

00:19:27 ◼   ► titled something like is a federated [TS]

00:19:30 ◼   ► twitter even possible that discusses the [TS]

00:19:33 ◼   ► challenges that have federated and not [TS]

00:19:37 ◼   ► that tent auto ins federated but i [TS]

00:19:38 ◼   ► basically a decentralized protocol would [TS]

00:19:40 ◼   ► face in providing something like twitter [TS]

00:19:43 ◼   ► any of us did a bunch of different [TS]

00:19:44 ◼   ► attributes and I discussed each of them [TS]

00:19:46 ◼   ► were giving feedback from Daniel ciders [TS]

00:19:48 ◼   ► of tent and then wrote me and to say [TS]

00:19:51 ◼   ► that he wanted to clarify that the [TS]

00:19:53 ◼   ► article was not so much here of the [TS]

00:19:55 ◼   ► things that that you need to have to be [TS]

00:19:59 ◼   ► a Twitter competitive [TS]

00:20:00 ◼   ► and if you don't have them you're gonna [TS]

00:20:01 ◼   ► you're gonna fail therefore blah he was [TS]

00:20:04 ◼   ► really trying to emphasize how these [TS]

00:20:07 ◼   ► different qualities are in tension with [TS]

00:20:10 ◼   ► each other and you can't have all them [TS]

00:20:12 ◼   ► at the same time with a sense to [TS]

00:20:13 ◼   ► decentralize protocol so for example if [TS]

00:20:16 ◼   ► you're sorting your posts or tweets or [TS]

00:20:19 ◼   ► whatever by the time they received and [TS]

00:20:21 ◼   ► that time varies from node to node in a [TS]

00:20:23 ◼   ► decentralized system that means that two [TS]

00:20:27 ◼   ► users on different servers posts might [TS]

00:20:29 ◼   ► appear in different order and that [TS]

00:20:31 ◼   ► violates the chronology requirement [TS]

00:20:33 ◼   ► because the times and the servers aren't [TS]

00:20:34 ◼   ► right and stuff like that maybe you try [TS]

00:20:35 ◼   ► to fix this by simply sorting them by [TS]

00:20:37 ◼   ► the time they were sent rather than the [TS]

00:20:38 ◼   ► time stamp on their on their systems [TS]

00:20:40 ◼   ► like then you might have some newly [TS]

00:20:42 ◼   ► received things inserted into the middle [TS]

00:20:44 ◼   ► of your timeline and you can't have both [TS]

00:20:46 ◼   ► of those things you either you either [TS]

00:20:49 ◼   ► accept that you're gonna insert things [TS]

00:20:50 ◼   ► in the middle or you sort them based on [TS]

00:20:54 ◼   ► something different than the order that [TS]

00:20:56 ◼   ► they were actually created because the [TS]

00:20:57 ◼   ► times might be different and that's what [TS]

00:20:58 ◼   ► he was mostly was getting at that with a [TS]

00:21:00 ◼   ► decentralized system the client can [TS]

00:21:02 ◼   ► decide what policy you want to have but [TS]

00:21:04 ◼   ► you still might have some weird behavior [TS]

00:21:05 ◼   ► now I think this behavior still exists [TS]

00:21:08 ◼   ► even in Twitter because maybe it's just [TS]

00:21:09 ◼   ► the Twitter clients I've used but some [TS]

00:21:11 ◼   ► Twitter clients will do something like [TS]

00:21:12 ◼   ► show me all of my things in my stream [TS]

00:21:15 ◼   ► and then also find me my ad mentions and [TS]

00:21:17 ◼   ► it will do it in two separate requests [TS]

00:21:19 ◼   ► and by the time it makes a set the [TS]

00:21:20 ◼   ► second request it could be the one of [TS]

00:21:22 ◼   ► the @ mentions it receives needs to be [TS]

00:21:23 ◼   ► inserted into the timeline if you have a [TS]

00:21:25 ◼   ► unified timeline for example and even [TS]

00:21:29 ◼   ► though it's a centralized service [TS]

00:21:30 ◼   ► because the two pieces of information [TS]

00:21:32 ◼   ► you want need to be interleaved and you [TS]

00:21:35 ◼   ► make requests for them not exactly in [TS]

00:21:37 ◼   ► parallel and even if you did you'd never [TS]

00:21:38 ◼   ► get into line up exactly right I think [TS]

00:21:41 ◼   ► it's not so much of these things are [TS]

00:21:42 ◼   ► impossible to achieve in a decentralized [TS]

00:21:45 ◼   ► system it's that they're mostly not [TS]

00:21:47 ◼   ► possible to achieve in a centralized [TS]

00:21:48 ◼   ► system just do the nature of the way we [TS]

00:21:50 ◼   ► pull information unified timeline was a [TS]

00:21:53 ◼   ► big topic of discussion in the last show [TS]

00:21:54 ◼   ► i'm still getting people replying to me [TS]

00:21:57 ◼   ► tweeting to me and sending email that [TS]

00:22:00 ◼   ► they don't understand what if I timeline [TS]

00:22:01 ◼   ► is I don't think I want to re-explain it [TS]

00:22:03 ◼   ► I've tried to reply to people directly [TS]

00:22:06 ◼   ► on Twitter and on app.net to clarify to [TS]

00:22:09 ◼   ► them usually telling them he download [TS]

00:22:11 ◼   ► this client and see how it's different [TS]

00:22:13 ◼   ► from this client [TS]

00:22:13 ◼   ► one has unified one doesn't but I found [TS]

00:22:15 ◼   ► that many people apparently don't get [TS]

00:22:17 ◼   ► replies from people they don't follow [TS]

00:22:19 ◼   ► right so as far as they're concerned the [TS]

00:22:21 ◼   ► two things look identical they don't see [TS]

00:22:22 ◼   ► a difference sort of to briefly [TS]

00:22:25 ◼   ► summarize I guess again when you get a [TS]

00:22:28 ◼   ► reply from someone you don't follow if [TS]

00:22:30 ◼   ► that reply appears alongside all the [TS]

00:22:32 ◼   ► tweets for the people you do follow that [TS]

00:22:35 ◼   ► means you have a unified timeline and if [TS]

00:22:37 ◼   ► it appears in a separate place you don't [TS]

00:22:38 ◼   ► have a unified timeline so that's that's [TS]

00:22:40 ◼   ► where that comes in mentions and replies [TS]

00:22:42 ◼   ► from people you do not follow they don't [TS]

00:22:44 ◼   ► mention anybody you follow in a unified [TS]

00:22:47 ◼   ► timeline those appear alongside all your [TS]

00:22:50 ◼   ► other stuff in a single chronological [TS]

00:22:51 ◼   ► stream that's basically what is the [TS]

00:22:53 ◼   ► unified timeline in your client you just [TS]

00:22:55 ◼   ► go to one big list then you just scroll [TS]

00:22:57 ◼   ► and scroll and scroll you never go [TS]

00:22:59 ◼   ► anyplace else unless you want to change [TS]

00:23:00 ◼   ► accounts or do a random search or [TS]

00:23:03 ◼   ► something like that you just have one [TS]

00:23:05 ◼   ► thing you look for with a non unified [TS]

00:23:07 ◼   ► timeline you have your stream and then [TS]

00:23:09 ◼   ► you have a separate place where you look [TS]

00:23:10 ◼   ► for those replies and mentions for [TS]

00:23:11 ◼   ► people you don't fall and this by the [TS]

00:23:14 ◼   ► way is very important to you as you've [TS]

00:23:16 ◼   ► discussed on previous shows this is what [TS]

00:23:18 ◼   ► you you rely on this and that is the [TS]

00:23:22 ◼   ► primary reason why you you like that [TS]

00:23:24 ◼   ► client I'm still using that bot as my [TS]

00:23:26 ◼   ► app that net client because it is really [TS]

00:23:27 ◼   ► it's really great you know those guys [TS]

00:23:29 ◼   ► have lots of experience making a twitter [TS]

00:23:31 ◼   ► client and even though I'm not a giant [TS]

00:23:33 ◼   ► fan of their aesthetic it works really [TS]

00:23:36 ◼   ► well it has a lot of features i like the [TS]

00:23:37 ◼   ► gestures for pulling up the conversation [TS]

00:23:39 ◼   ► and stuff like it's a good it's a good [TS]

00:23:40 ◼   ► client and i'm using that if I found a [TS]

00:23:44 ◼   ► unified app.net client for iOS I may try [TS]

00:23:47 ◼   ► replacing that but for now i'm using net [TS]

00:23:49 ◼   ► pod and it still it still bothers me to [TS]

00:23:51 ◼   ► go back and forth i'm surprised a lot of [TS]

00:23:52 ◼   ► people after i explained what it is and [TS]

00:23:54 ◼   ► pointed them to wedge which is a unified [TS]

00:23:56 ◼   ► timeline client for OS 10 frap net or [TS]

00:24:01 ◼   ► Twitter effort for Twitter even a lot of [TS]

00:24:03 ◼   ► people are applying and saying hey I [TS]

00:24:04 ◼   ► download it either wedge or twitterrific [TS]

00:24:06 ◼   ► and I tried it and this unified thing is [TS]

00:24:07 ◼   ► great and it could be that people just [TS]

00:24:10 ◼   ► don't know about it and just assume that [TS]

00:24:12 ◼   ► the way you use twitter is you have like [TS]

00:24:13 ◼   ► some place that you tap to see your your [TS]

00:24:15 ◼   ► replies from non followers in some place [TS]

00:24:17 ◼   ► that you tap to see your other stuff and [TS]

00:24:18 ◼   ► once it's all folded into one they say i [TS]

00:24:21 ◼   ► like it i don't have to go to two places [TS]

00:24:22 ◼   ► i just go to one place and see my stuff [TS]

00:24:25 ◼   ► there [TS]

00:24:26 ◼   ► and then of course they can fortunately [TS]

00:24:29 ◼   ► tried to add mention the net bot skies [TS]

00:24:31 ◼   ► of tap bots guys and say hey you guys [TS]

00:24:32 ◼   ► should add unified ads if they haven't [TS]

00:24:34 ◼   ► heard that no that's new to them they're [TS]

00:24:36 ◼   ► they're brand new to this exactly well [TS]

00:24:38 ◼   ► you know as I said to the tap bot people [TS]

00:24:41 ◼   ► doesn't mean the net thought has to add [TS]

00:24:43 ◼   ► a unified timeline I just want someone [TS]

00:24:44 ◼   ► out there to make a good client with the [TS]

00:24:47 ◼   ► unified timeline because I think there [TS]

00:24:48 ◼   ► are people who would like it yep of [TS]

00:24:51 ◼   ► course the tap pods guys can edit if [TS]

00:24:53 ◼   ► they want it doesn't change there are [TS]

00:24:54 ◼   ► other people who would like to use it [TS]

00:24:55 ◼   ► the way they're using it now just leave [TS]

00:24:56 ◼   ► that is the default it would just be an [TS]

00:24:58 ◼   ► option anyway I continue to wait [TS]

00:25:00 ◼   ► patiently for an iOS I think this one [TS]

00:25:02 ◼   ► coming out what was it called I think I [TS]

00:25:04 ◼   ► have it in as this where everything is [TS]

00:25:06 ◼   ► everything is instapaper like there was [TS]

00:25:07 ◼   ► a unified climb line iOS client coming [TS]

00:25:11 ◼   ► out and I want to remember what it is so [TS]

00:25:13 ◼   ► I throat an insta paper that makes no [TS]

00:25:15 ◼   ► sense but that's where it is and I just [TS]

00:25:16 ◼   ► go there and I search for you know [TS]

00:25:18 ◼   ► app.net and I'll probably find I [TS]

00:25:20 ◼   ► apologize to the people who sent me this [TS]

00:25:23 ◼   ► information about this client I didn't [TS]

00:25:25 ◼   ► save it but I don't remember it offhand [TS]

00:25:26 ◼   ► all right now and one more thing on [TS]

00:25:30 ◼   ► app.net we're talking about how a [TS]

00:25:34 ◼   ► descent and tents we talked about how [TS]

00:25:36 ◼   ► the challenge of a decentralized system [TS]

00:25:38 ◼   ► doing search how do you do real-time [TS]

00:25:39 ◼   ► search with a decentralized system and [TS]

00:25:42 ◼   ► Twitter had in the past through [TS]

00:25:45 ◼   ► mentioned in the last show done [TS]

00:25:47 ◼   ► real-time search by feeding Google a [TS]

00:25:49 ◼   ► stream that called the firehose about [TS]

00:25:53 ◼   ► all the tweets as they happen in real [TS]

00:25:54 ◼   ► time and so Google hood index them very [TS]

00:25:57 ◼   ► very quickly just feeding off that big [TS]

00:25:58 ◼   ► giant fire and this is something that [TS]

00:25:59 ◼   ► they do just just for google this isn't [TS]

00:26:02 ◼   ► something that a regular person can grab [TS]

00:26:04 ◼   ► access to yeah well someone else used to [TS]

00:26:06 ◼   ► have the I think some eyes used to have [TS]

00:26:08 ◼   ► the fire house 2's um mi ze which was a [TS]

00:26:10 ◼   ► search service for Twitter just for [TS]

00:26:12 ◼   ► Twitter just researching Twitter but I [TS]

00:26:13 ◼   ► think Twitter bought some eyes many [TS]

00:26:16 ◼   ► years ago and so that went away and [TS]

00:26:18 ◼   ► there's probably used them to do their [TS]

00:26:19 ◼   ► internal search but Bruno grande or [TS]

00:26:21 ◼   ► grand one of those two wrote in to tell [TS]

00:26:24 ◼   ► me that Google's real-time Twitter [TS]

00:26:26 ◼   ► search was shut down in July of 2011 [TS]

00:26:28 ◼   ► after the deal with Twitter expired and [TS]

00:26:30 ◼   ► i have a link to that in the show notes [TS]

00:26:31 ◼   ► so i guess google doesn't do that [TS]

00:26:33 ◼   ► anymore and probably the last time i [TS]

00:26:34 ◼   ► used it was way back then I it kind of [TS]

00:26:39 ◼   ► makes sense they would [TS]

00:26:39 ◼   ► tempest they will want to control their [TS]

00:26:40 ◼   ► search in-house and blah blah blah but [TS]

00:26:43 ◼   ► that's a shame but anyway on the topic [TS]

00:26:46 ◼   ► of the centralized service is doing that [TS]

00:26:48 ◼   ► there's still confusion in my mind as [TS]

00:26:51 ◼   ► well as kind of many readers saying what [TS]

00:26:54 ◼   ► is the how does something like 10th [TS]

00:26:57 ◼   ► scale for people with lots of followers [TS]

00:27:00 ◼   ► over a real-time search and the main [TS]

00:27:02 ◼   ► point of confusion is getting back to [TS]

00:27:06 ◼   ► the Lady Gaga example if Lady Gaga has [TS]

00:27:08 ◼   ► 30 million followers does Lady Gaga's [TS]

00:27:11 ◼   ► tenth server need to send out 30 million [TS]

00:27:13 ◼   ► post requests or is that only the worst [TS]

00:27:15 ◼   ► case scenario theoretically worst case [TS]

00:27:17 ◼   ► scenario every human being on the planet [TS]

00:27:18 ◼   ► has their own tent server yes or would [TS]

00:27:22 ◼   ► need to send out 30 million but [TS]

00:27:23 ◼   ► obviously as discussing last show we [TS]

00:27:26 ◼   ► would assume that tent would shake out a [TS]

00:27:27 ◼   ► little bit like email as shaking out [TS]

00:27:30 ◼   ► where most people are on one of four or [TS]

00:27:32 ◼   ► five big servers like an email most [TS]

00:27:34 ◼   ► people have a gmail or hotmail or yahoo [TS]

00:27:37 ◼   ► mail or something like that or a mac com [TS]

00:27:40 ◼   ► mail or whatever like there's a bunch of [TS]

00:27:42 ◼   ► big services that have most people and [TS]

00:27:44 ◼   ► then this corporate mail with your own [TS]

00:27:46 ◼   ► little corporate mail servers and then [TS]

00:27:47 ◼   ► of course the very fringe there's the [TS]

00:27:49 ◼   ► individuals in the long tail who run [TS]

00:27:51 ◼   ► there who do run their own mail service [TS]

00:27:52 ◼   ► right so you would assume tint if it [TS]

00:27:54 ◼   ► ever became very very popular protocol [TS]

00:27:56 ◼   ► would be similar and that would probably [TS]

00:27:58 ◼   ► mean the lady gaga if you can just send [TS]

00:28:01 ◼   ► to serve an update to whatever the [TS]

00:28:04 ◼   ► equivalent of gmail is for tent like [TS]

00:28:06 ◼   ► okay I'm going to send one update to the [TS]

00:28:08 ◼   ► you know the tmail also numbers make [TS]

00:28:11 ◼   ► sense I was trying to think of a Google [TS]

00:28:12 ◼   ► Gmail analogy anyway I'm gonna send one [TS]

00:28:14 ◼   ► response to this tent server that houses [TS]

00:28:16 ◼   ► like twenty percent of all people who [TS]

00:28:18 ◼   ► are on tent and there I've already [TS]

00:28:19 ◼   ► covered twenty percent of my 30 million [TS]

00:28:21 ◼   ► followers right and I'm another response [TS]

00:28:23 ◼   ► to this other big server and then slowly [TS]

00:28:25 ◼   ► degrade and so you wouldn't have to send [TS]

00:28:27 ◼   ► 30 million have to send some much much [TS]

00:28:28 ◼   ► smaller number than that because once [TS]

00:28:30 ◼   ► you send a post request to the big [TS]

00:28:32 ◼   ► server that hosts lots of people you're [TS]

00:28:34 ◼   ► done I'm still not sure if that's the [TS]

00:28:36 ◼   ► case i looked at the documentation a [TS]

00:28:38 ◼   ► little bit maybe the 10 people can [TS]

00:28:40 ◼   ► clarify it seems like that would be [TS]

00:28:42 ◼   ► efficient right from an engineering [TS]

00:28:43 ◼   ► point of view oh I'll just send it to [TS]

00:28:44 ◼   ► that server and it's that service [TS]

00:28:45 ◼   ► responsibility to make it visible to all [TS]

00:28:47 ◼   ► the people who are on that tent server [TS]

00:28:48 ◼   ► for example if every single person who [TS]

00:28:50 ◼   ► followed me was on 10th is and I and I [TS]

00:28:52 ◼   ► did a post from [TS]

00:28:53 ◼   ► my nan 10th is 10th server I could maybe [TS]

00:28:56 ◼   ► just send one update to 10th is and then [TS]

00:28:58 ◼   ► it makes sure that everybody's on 10th [TS]

00:28:59 ◼   ► a/s gets it but on the other hand I do [TS]

00:29:01 ◼   ► know that 10 people are identified by [TS]

00:29:03 ◼   ► their sort of URL so mine is Syracuse [TS]

00:29:05 ◼   ► attend that is and someone else is going [TS]

00:29:08 ◼   ► to be a different name that tent that is [TS]

00:29:09 ◼   ► and so it seems to me that even though [TS]

00:29:12 ◼   ► they're all happened to be something [TS]

00:29:14 ◼   ► that tent that is when you make an [TS]

00:29:16 ◼   ► update and you want to tell all your [TS]

00:29:17 ◼   ► followers it's not like you go through [TS]

00:29:19 ◼   ► your list of follower URLs and try to [TS]

00:29:21 ◼   ► find common substrings do you like oh [TS]

00:29:23 ◼   ► all these people are on tent that is I [TS]

00:29:24 ◼   ► have to set in a post request to to what [TS]

00:29:27 ◼   ► exactly just tent Dada ass with that [TS]

00:29:29 ◼   ► without the name on the front of it it [TS]

00:29:30 ◼   ► seems to me that if everyone has a URL [TS]

00:29:32 ◼   ► you have to make post requests to every [TS]

00:29:33 ◼   ► single one of those URLs and yeah they [TS]

00:29:35 ◼   ► may all be virtual hosted on a single [TS]

00:29:36 ◼   ► you know cluster node instance of 10th [TS]

00:29:39 ◼   ► is but as far as you're concerned as far [TS]

00:29:41 ◼   ► as the other nodes are concerned they [TS]

00:29:43 ◼   ► can't make it any assumptions about how [TS]

00:29:45 ◼   ► those things are served if everyone has [TS]

00:29:46 ◼   ► a different URL doesn't it have to send [TS]

00:29:48 ◼   ► 30 million post requests so this is [TS]

00:29:50 ◼   ► still a mystery to me I guess by [TS]

00:29:51 ◼   ► mentioning it like this I'm just [TS]

00:29:53 ◼   ► implicitly asking people to come in and [TS]

00:29:55 ◼   ► explain it to me I just I'd be just as [TS]

00:29:59 ◼   ► happy to see what the results are in [TS]

00:30:01 ◼   ► action like have a bunch of people set [TS]

00:30:02 ◼   ► up a bunch of 10 servers and see how [TS]

00:30:03 ◼   ► they behave in reality between each [TS]

00:30:05 ◼   ► other but if any ten people can clarify [TS]

00:30:06 ◼   ► that send it again and that's what most [TS]

00:30:08 ◼   ► people have been telling me that that [TS]

00:30:09 ◼   ► tense scaling solution is the same as [TS]

00:30:11 ◼   ► email scaling solution a bunch of big [TS]

00:30:13 ◼   ► servers have most people and only the [TS]

00:30:16 ◼   ► long tail do people have their own [TS]

00:30:18 ◼   ► servers and the final bit of follow-up [TS]

00:30:22 ◼   ► is related to that i mentioned email as [TS]

00:30:25 ◼   ► my analogy for what tent is like and [TS]

00:30:28 ◼   ► saying how nobody leaves email and you [TS]

00:30:32 ◼   ► can't kill email because if you can kill [TS]

00:30:34 ◼   ► gmail or you kill hotmail email still [TS]

00:30:37 ◼   ► exists is the thing with or without [TS]

00:30:38 ◼   ► those services those people would just [TS]

00:30:40 ◼   ► go elsewhere right you can't kill the [TS]

00:30:42 ◼   ► protocol and that's for nolan leaving [TS]

00:30:44 ◼   ► email everyone wrote and tell me the [TS]

00:30:45 ◼   ► donald knuth left email famously have [TS]

00:30:48 ◼   ► people can quit the internet and was it [TS]

00:30:49 ◼   ► was a mark pilgrim who quit the internet [TS]

00:30:51 ◼   ► one of the high-profile tech nerds yes i [TS]

00:30:54 ◼   ► did money was injured anymore that's [TS]

00:30:56 ◼   ► right so anyway news is the if i'm [TS]

00:30:59 ◼   ► pronouncing his name correctly knuth [TS]

00:31:01 ◼   ► panoz Knuth i don't like saying McKay no [TS]

00:31:04 ◼   ► he's not on the internet so he won't [TS]

00:31:05 ◼   ► hear this i canna pronounce his name [TS]

00:31:06 ◼   ► you will know say it any way you want [TS]

00:31:07 ◼   ► yeah i'll donald knuth like kunafa bunny [TS]

00:31:10 ◼   ► vs. Knuffle Bunny anyway they're very [TS]

00:31:14 ◼   ► similar Knuffle Bunny and i'm by the way [TS]

00:31:16 ◼   ► i am Knuffle Bunny i apparently unlawful [TS]

00:31:18 ◼   ► bunyan knuth not kanaha buddy in knuth [TS]

00:31:20 ◼   ► right but he quitting now but on email [TS]

00:31:24 ◼   ► being unkillable because of gmail goes [TS]

00:31:26 ◼   ► way it's not a big deal steve schreiber [TS]

00:31:28 ◼   ► wrote in to tell me that during his few [TS]

00:31:31 ◼   ► years when he was at hotmail there was [TS]

00:31:33 ◼   ► the equivalent of a red phone hotline [TS]

00:31:35 ◼   ► between AOL yahoo and hotmail and [TS]

00:31:38 ◼   ► eventually gmail was added in there and [TS]

00:31:39 ◼   ► says of any of the any of the providers [TS]

00:31:41 ◼   ► were experiencing an issue that would [TS]

00:31:43 ◼   ► cause them to slow their acceptance rate [TS]

00:31:44 ◼   ► of incoming mail this hotline are [TS]

00:31:46 ◼   ► actually a conference bridge she calls [TS]

00:31:48 ◼   ► it was invoked each of these providers [TS]

00:31:50 ◼   ► accepted billions of inbound messages a [TS]

00:31:52 ◼   ► day if any one of them saw internal [TS]

00:31:54 ◼   ► problems that caused them to delay let [TS]

00:31:55 ◼   ► alone decline inbound messages for a [TS]

00:31:57 ◼   ► time the messages would begin to queue [TS]

00:31:59 ◼   ► up on outbound mail servers or an [TS]

00:32:01 ◼   ► intermediary store-and-forward systems [TS]

00:32:03 ◼   ► so once even if you have a decentralized [TS]

00:32:06 ◼   ► system what what steve saying here is [TS]

00:32:07 ◼   ► that amongst the big guys amongst the [TS]

00:32:10 ◼   ► big players there's so much [TS]

00:32:11 ◼   ► concentration of population of email [TS]

00:32:13 ◼   ► among these three or four big servers [TS]

00:32:15 ◼   ► that if any one of them has any sort of [TS]

00:32:17 ◼   ► trouble because the email is storing [TS]

00:32:18 ◼   ► forward where you pass the message along [TS]

00:32:20 ◼   ► if any one of them stops accepting email [TS]

00:32:22 ◼   ► or slows its acceptance of email the [TS]

00:32:24 ◼   ► whole system can get clogged up in a [TS]

00:32:25 ◼   ► terrible catastrophic way and they have [TS]

00:32:27 ◼   ► the hot line between the jailer say you [TS]

00:32:29 ◼   ► know they would call up and say hey [TS]

00:32:30 ◼   ► hotmail we noticed your your incoming [TS]

00:32:32 ◼   ► separate is slowing down you're causing [TS]

00:32:34 ◼   ► a huge backlog because if you have [TS]

00:32:35 ◼   ► billions of messages and if where are [TS]

00:32:37 ◼   ► you trying to send them to isn't [TS]

00:32:39 ◼   ► accepting them you have to just like its [TS]

00:32:41 ◼   ► store and forward you store them and [TS]

00:32:42 ◼   ► then forward them and store just not [TS]

00:32:43 ◼   ► unlimited right so you have a problem [TS]

00:32:47 ◼   ► here like if you could draw that as a [TS]

00:32:48 ◼   ► plumbing type diagram there's a huge [TS]

00:32:50 ◼   ► flood of water coming and if it can't [TS]

00:32:51 ◼   ► continue down to the next pipe it's just [TS]

00:32:53 ◼   ► backing up in your current pipe and you [TS]

00:32:54 ◼   ► could have a big tank to fill the once [TS]

00:32:56 ◼   ► that tank fills you know you have a [TS]

00:32:57 ◼   ► catastrophic problem eventually so even [TS]

00:33:00 ◼   ► in decentralized system it's kind of [TS]

00:33:02 ◼   ► like a too big to fail type of thing [TS]

00:33:03 ◼   ► alright thanks even though there's not [TS]

00:33:06 ◼   ► one thing that controls email when the [TS]

00:33:08 ◼   ► players get big enough if one of those [TS]

00:33:09 ◼   ► big flares has problems it's almost as [TS]

00:33:12 ◼   ► if you destroyed email like if yahoo and [TS]

00:33:16 ◼   ► gmail and hotmail all stopped accepting [TS]

00:33:18 ◼   ► messages and [TS]

00:33:19 ◼   ► their arms you have like 10 minutes [TS]

00:33:21 ◼   ► before the basically the end of email [TS]

00:33:22 ◼   ► yeah pretty bad I can send my email just [TS]

00:33:25 ◼   ► fine to my friend that his domain well [TS]

00:33:26 ◼   ► you better hope it doesn't hop through [TS]

00:33:27 ◼   ► one of those things along the way there [TS]

00:33:29 ◼   ► and the spillover of the back up on that [TS]

00:33:31 ◼   ► system could you know cause problems so [TS]

00:33:34 ◼   ► this this doesn't mean decentralized is [TS]

00:33:36 ◼   ► bad it's much better than centralized [TS]

00:33:37 ◼   ► and we're managing to do with email [TS]

00:33:39 ◼   ► email as a proof that it can work but it [TS]

00:33:41 ◼   ► shows that you have to be careful once [TS]

00:33:43 ◼   ► things start getting big you know the [TS]

00:33:45 ◼   ► red hotline phone is not part of the [TS]

00:33:47 ◼   ► 10th protocol but it would have to be if [TS]

00:33:48 ◼   ► tempt ever got as big as email you want [TS]

00:33:52 ◼   ► doing a first sponsor it's good idea [TS]

00:33:55 ◼   ► because we're at the end of the fall end [TS]

00:33:56 ◼   ► of the fu so our first sponsor is help [TS]

00:34:00 ◼   ► spot calm his friends of friends of ours [TS]

00:34:03 ◼   ► I was you know I think he was up in New [TS]

00:34:05 ◼   ► York I didn't get to see him when I was [TS]

00:34:06 ◼   ► so I was up there but that's alright [TS]

00:34:07 ◼   ► because help spot is still pretty cool [TS]

00:34:10 ◼   ► it's a lifeline for your customer [TS]

00:34:12 ◼   ► service what does that mean means you [TS]

00:34:14 ◼   ► can change the entire way you do [TS]

00:34:16 ◼   ► business when it comes to supporting [TS]

00:34:17 ◼   ► your customers or working with the folks [TS]

00:34:20 ◼   ► who use your service or your product how [TS]

00:34:22 ◼   ► because you can instead of having [TS]

00:34:24 ◼   ► chaotic email interactions and trying to [TS]

00:34:26 ◼   ► figure out who's doing what or how [TS]

00:34:27 ◼   ► you're helping one person with one [TS]

00:34:29 ◼   ► problem in another person with another [TS]

00:34:30 ◼   ► problem you convert all of this and to [TS]

00:34:33 ◼   ► structured help desk tickets they can be [TS]

00:34:35 ◼   ► managed they can be tracked you can even [TS]

00:34:37 ◼   ► let your customers help themselves by [TS]

00:34:40 ◼   ► using their integrated service portal [TS]

00:34:41 ◼   ► and you can automate things like [TS]

00:34:43 ◼   ► escalations responses I use this [TS]

00:34:46 ◼   ► software myself at two different [TS]

00:34:48 ◼   ► companies I worked at back when I was a [TS]

00:34:50 ◼   ► corporate stooge you don't have to be a [TS]

00:34:51 ◼   ► corporate stooge to use them and in fact [TS]

00:34:54 ◼   ► you should try this for your own service [TS]

00:34:57 ◼   ► why because it will save you so much [TS]

00:34:59 ◼   ► time you'll know exactly what's going on [TS]

00:35:02 ◼   ► with the folks that you're supporting [TS]

00:35:03 ◼   ► you'll know exactly if there's a trouble [TS]

00:35:06 ◼   ► ticket and you get someone who's doing [TS]

00:35:08 ◼   ► your support and they don't know what to [TS]

00:35:10 ◼   ► do they escalate it right up to you you [TS]

00:35:12 ◼   ► only get bugged about the things that [TS]

00:35:14 ◼   ► you actually need to help out with and [TS]

00:35:16 ◼   ► you can get a really great perspective [TS]

00:35:18 ◼   ► on everything that's going on because [TS]

00:35:20 ◼   ► they have real-time integrated reporting [TS]

00:35:22 ◼   ► lets you keep tabs on what's happening [TS]

00:35:23 ◼   ► anyway they're doing something special [TS]

00:35:25 ◼   ► for five by five listeners you get a [TS]

00:35:27 ◼   ► hundred bucks off your purchase if you [TS]

00:35:29 ◼   ► use the offer code five by five and how [TS]

00:35:31 ◼   ► do you do that you go to help spot calm [TS]

00:35:33 ◼   ► / 5 by 5 and get a hundred bucks off [TS]

00:35:38 ◼   ► they got everything you don't host it [TS]

00:35:40 ◼   ► yourself you don't to download and [TS]

00:35:41 ◼   ► install it yourself they'll do it I have [TS]

00:35:44 ◼   ► a hosted solution it's really great good [TS]

00:35:46 ◼   ► folks over there using these guys for [TS]

00:35:48 ◼   ► years help spot calm / 5 by 5 check it [TS]

00:35:50 ◼   ► out Henrik codone in the chatroom hope I [TS]

00:35:55 ◼   ► got that right hello Ike and Mike yeah [TS]

00:35:57 ◼   ► like mentions like a Vulcan word which [TS]

00:36:00 ◼   ► I'm sure you familiar with pad XMPP [TS]

00:36:05 ◼   ► which people may know is Jabbar [TS]

00:36:06 ◼   ► apparently uses dns to do this they put [TS]

00:36:09 ◼   ► a SRV record in the dns so for any given [TS]

00:36:11 ◼   ► hostname you can look it up and find [TS]

00:36:13 ◼   ► that record and find out what 10th [TS]

00:36:14 ◼   ► server should you should use to [TS]

00:36:16 ◼   ► communicate with whatever dot 10 thought [TS]

00:36:19 ◼   ► is would list 10 thought is as it's you [TS]

00:36:21 ◼   ► know tenth server so then as he says you [TS]

00:36:25 ◼   ► would end up with 30 million DNS [TS]

00:36:26 ◼   ► requests but those would be cached [TS]

00:36:27 ◼   ► locally and all that other stuff oh so [TS]

00:36:30 ◼   ► jabber does that and I guess that's a [TS]

00:36:31 ◼   ► possible illusion maybe that's what tent [TS]

00:36:32 ◼   ► does maybe that's what we'll hear about [TS]

00:36:33 ◼   ► as people are furiously typing they're [TS]

00:36:36 ◼   ► filling out the feedback form right now [TS]

00:36:38 ◼   ► to tell me this alright topic for today [TS]

00:36:43 ◼   ► to time I got two topics today one of [TS]

00:36:46 ◼   ► them is inspired by listening to back to [TS]

00:36:49 ◼   ► work I just let's do it yesterday and i [TS]

00:36:51 ◼   ► said no i actually want to talk about [TS]

00:36:52 ◼   ► that on my show so i'll do that but [TS]

00:36:54 ◼   ► that's my second topic okay five by five [TS]

00:36:55 ◼   ► show with merlin mann and me we do a do [TS]

00:36:59 ◼   ► weekly show you do when you listen to it [TS]

00:37:02 ◼   ► and you're a big for your big fan i am [TS]

00:37:04 ◼   ► i'm a big fan um and by my first topic [TS]

00:37:08 ◼   ► can you guess what my first topic is [TS]

00:37:10 ◼   ► nothing really interesting or exciting [TS]

00:37:13 ◼   ► has happened for anybody that we know [TS]

00:37:15 ◼   ► over the last week so I i would guess [TS]

00:37:18 ◼   ► you're going to talk about toasters [TS]

00:37:19 ◼   ► guessing cry you already looked at the [TS]

00:37:21 ◼   ► show I was like you're forgetting I [TS]

00:37:23 ◼   ► didn't I actually didn't this time [TS]

00:37:24 ◼   ► around I oh I always do but this time I [TS]

00:37:27 ◼   ► didn't look but I can look right now I'm [TS]

00:37:28 ◼   ► going to you don't have to because going [TS]

00:37:30 ◼   ► there it is clicking the links link oh [TS]

00:37:33 ◼   ► you are gonna talk about it I love that [TS]

00:37:37 ◼   ► you're gonna talk about Oh Dan sarcastic [TS]

00:37:39 ◼   ► reply about nothing has happened [TS]

00:37:41 ◼   ► interesting in anyone's life do we know [TS]

00:37:43 ◼   ► about he's referring to Marco of course [TS]

00:37:45 ◼   ► Marco Arment he is the [TS]

00:37:47 ◼   ► host along with with me of a show called [TS]

00:37:49 ◼   ► build and analyzed that we do here on [TS]

00:37:50 ◼   ► mondays yes and at this point I feel [TS]

00:37:53 ◼   ► like it's kind of surprising that builds [TS]

00:37:55 ◼   ► and analyze has not called the podcast [TS]

00:37:56 ◼   ► because people may may or may not know [TS]

00:38:00 ◼   ► Marco is the creator and founder [TS]

00:38:02 ◼   ► Instapaper as part of Instapaper he has [TS]

00:38:05 ◼   ► the thing called the feature which is us [TS]

00:38:07 ◼   ► you know selected an editor selects the [TS]

00:38:10 ◼   ► best of the things that people put [TS]

00:38:11 ◼   ► Instapaper or whatever and there's also [TS]

00:38:12 ◼   ► something called the brief which is kind [TS]

00:38:15 ◼   ► of like a very succinct roundup of the [TS]

00:38:18 ◼   ► week's important tech news yeah so he's [TS]

00:38:20 ◼   ► got the feature the brief something [TS]

00:38:23 ◼   ► that's not called the podcast but this [TS]

00:38:25 ◼   ► week i forgot what not launched it do [TS]

00:38:27 ◼   ► you think he regretted that by not [TS]

00:38:29 ◼   ► calling it the podcast i doubt it and by [TS]

00:38:32 ◼   ► the way there there are a lot of shows [TS]

00:38:35 ◼   ► out there called the show lots the show [TS]

00:38:39 ◼   ► attack of the renee or even just the [TS]

00:38:41 ◼   ► show if you were to google the show you [TS]

00:38:44 ◼   ► would find hundreds and hundreds of [TS]

00:38:46 ◼   ► places and that's because you can't you [TS]

00:38:48 ◼   ► can't copyright or protect the name that [TS]

00:38:50 ◼   ► way yeah and then interesting that's [TS]

00:38:53 ◼   ► like can't copyright font see there just [TS]

00:38:56 ◼   ► got to give a different name right only [TS]

00:38:57 ◼   ► the opposite but these all the same name [TS]

00:38:59 ◼   ► anyway ah this past week he introduced [TS]

00:39:02 ◼   ► something called the magazine the [TS]

00:39:04 ◼   ► magazine and this is issue one that he's [TS]

00:39:08 ◼   ► been talking about on his show for a [TS]

00:39:09 ◼   ► long time he's like I'm working on this [TS]

00:39:10 ◼   ► new app I can't tell you what it is I [TS]

00:39:12 ◼   ► would send very signs it's not it's not [TS]

00:39:14 ◼   ► a floor wax it's not dessert topping [TS]

00:39:16 ◼   ► it's not a Twitter client it's not a [TS]

00:39:18 ◼   ► podcast app even though he said he is [TS]

00:39:19 ◼   ► playing with that too what was it it was [TS]

00:39:22 ◼   ► kind of a misdirect because that people [TS]

00:39:23 ◼   ► kept thinking what kind of app would it [TS]

00:39:24 ◼   ► be the app part of it I that part of it [TS]

00:39:27 ◼   ► of course is an essential component but [TS]

00:39:29 ◼   ► it's not you know the important part is [TS]

00:39:31 ◼   ► that it's a publication right and the [TS]

00:39:34 ◼   ► app enables the publication to happen [TS]

00:39:35 ◼   ► but that's what it is it's a magazine in [TS]

00:39:37 ◼   ► the Internet age it is a publication and [TS]

00:39:39 ◼   ► the introducing of publication not that [TS]

00:39:43 ◼   ► the app isn't difficult but that's not [TS]

00:39:45 ◼   ► like that's not the heart of it the [TS]

00:39:47 ◼   ► heart of it is this stuff that you read [TS]

00:39:48 ◼   ► through the application the content so [TS]

00:39:50 ◼   ► yes he wrote an application it's a [TS]

00:39:53 ◼   ► newsstand application actually so for [TS]

00:39:55 ◼   ► the many of us who have nothing in [TS]

00:39:57 ◼   ► newsstand suddenly we if you subscribe [TS]

00:39:59 ◼   ► to this magazine you will have [TS]

00:40:01 ◼   ► something a newsstand finally for the [TS]

00:40:02 ◼   ► first time right the real benefit to [TS]

00:40:04 ◼   ► this is that we now finally have a [TS]

00:40:07 ◼   ► reason to potentially use newsstand yeah [TS]

00:40:10 ◼   ► and you will find it's infuriating to [TS]

00:40:11 ◼   ► use newsstand because you can't put it [TS]

00:40:13 ◼   ► in a folder and every time you want to [TS]

00:40:14 ◼   ► read the magazine even though it's the [TS]

00:40:16 ◼   ► only thing in newsstand you have to [TS]

00:40:17 ◼   ► first tap the newsstand I can manage [TS]

00:40:19 ◼   ► open and then tap the thing and then if [TS]

00:40:21 ◼   ► you happen to go back to the home screen [TS]

00:40:22 ◼   ► you realize how it's stuck in the [TS]

00:40:23 ◼   ► expanded newsstand thing and these are [TS]

00:40:25 ◼   ► all apples problems not Marcos problems [TS]

00:40:27 ◼   ► but yeah so he's created the magazine [TS]

00:40:29 ◼   ► it's a 199 per month with a free 7-day [TS]

00:40:33 ◼   ► trial I don't know what free 7-day trial [TS]

00:40:36 ◼   ► means in the context of a newsstand app [TS]

00:40:38 ◼   ► so i will let Marco explain that some [TS]

00:40:40 ◼   ► key parts this is from his article about [TS]

00:40:42 ◼   ► the magazine that link in the show notes [TS]

00:40:43 ◼   ► all subscriptions even during the fryer [TS]

00:40:46 ◼   ► even doing the free trial include access [TS]

00:40:48 ◼   ► to all back issues so if you were just [TS]

00:40:51 ◼   ► start your free trial you can look [TS]

00:40:52 ◼   ► backwards at all the passages of course [TS]

00:40:54 ◼   ► there's only one issue so far the day [TS]

00:40:55 ◼   ► this magazine was launched it launched [TS]

00:40:57 ◼   ► with issue number one what is the [TS]

00:40:59 ◼   ► magazine the magazine is a bunch of [TS]

00:41:02 ◼   ► articles that Marco believes would be [TS]

00:41:06 ◼   ► interesting to tech nerd type people [TS]

00:41:08 ◼   ► right but not necessarily about [TS]

00:41:09 ◼   ► technology he likens it to the way the [TS]

00:41:12 ◼   ► build and analyze is is not a show about [TS]

00:41:14 ◼   ► development it's a show for developers [TS]

00:41:16 ◼   ► filled with things that Marco believes [TS]

00:41:18 ◼   ► that people who are into iOS developing [TS]

00:41:19 ◼   ► a Mac development would be interested in [TS]

00:41:21 ◼   ► whether they be developed or related or [TS]

00:41:23 ◼   ► not and I would I would take that one [TS]

00:41:25 ◼   ► step back and say very much that five by [TS]

00:41:27 ◼   ► five is a network of shows for for geeks [TS]

00:41:33 ◼   ► as opposed to necessarily shows that are [TS]

00:41:36 ◼   ► always about those topics it's for [TS]

00:41:39 ◼   ► people who enjoy this kind of this kind [TS]

00:41:42 ◼   ► of thing in the magazine i think is uh i [TS]

00:41:43 ◼   ► mean look at look at they get a nice [TS]

00:41:45 ◼   ► roundup of articles this first issue [TS]

00:41:48 ◼   ► it's pretty good györgy english as you [TS]

00:41:50 ◼   ► say Jason Snell a friend Alex Payne [TS]

00:41:53 ◼   ► michael la all have an article an issue [TS]

00:41:57 ◼   ► number one yeah you may or may not know [TS]

00:41:59 ◼   ► guy English uh he's another uh Mac [TS]

00:42:03 ◼   ► Developer nerd kind of guy also I think [TS]

00:42:07 ◼   ► he's back from the next days as well he [TS]

00:42:09 ◼   ► has his own blog that we've quoted on [TS]

00:42:10 ◼   ► the show frequently all-around good guy [TS]

00:42:12 ◼   ► he's got his own conference in fact [TS]

00:42:14 ◼   ► on right now as we record this is it is [TS]

00:42:18 ◼   ► it called the singleton conference it is [TS]

00:42:20 ◼   ► and the sea has a little like leach [TS]

00:42:22 ◼   ► hanging from it that's why it's Canadian [TS]

00:42:24 ◼   ► or something yeah anyway Jason's now of [TS]

00:42:29 ◼   ► course is the editorial director of [TS]

00:42:30 ◼   ► macworld or whatever his title is now [TS]

00:42:32 ◼   ► head pooh-bah macworld I think it's this [TS]

00:42:34 ◼   ► title Alex Payne hey wait hey boo by our [TS]

00:42:38 ◼   ► grand pooh-bah one of those two I think [TS]

00:42:40 ◼   ► it's grand yeah Alex Payne first I think [TS]

00:42:43 ◼   ► I first became aware of him when he was [TS]

00:42:45 ◼   ► talking about alternate like programming [TS]

00:42:46 ◼   ► languages like esoteric programming [TS]

00:42:48 ◼   ► languages all these esoteric some people [TS]

00:42:49 ◼   ► and he joined what was a first called [TS]

00:42:53 ◼   ► bank simple and changed names are just [TS]

00:42:55 ◼   ► simple right it's like it was going to [TS]

00:42:57 ◼   ► try to do an online bank the right way [TS]

00:42:59 ◼   ► he recently left that company yeah and [TS]

00:43:02 ◼   ► he wrote about that not that process but [TS]

00:43:06 ◼   ► part part of what caused him to leave or [TS]

00:43:09 ◼   ► I don't know you read the article you [TS]

00:43:11 ◼   ► say but it's he talked about it he talks [TS]

00:43:12 ◼   ► about a life change that's an example of [TS]

00:43:14 ◼   ► like he's not talking about his [TS]

00:43:15 ◼   ► programming languages that he's into and [TS]

00:43:17 ◼   ► that you know how to manage an engineer [TS]

00:43:19 ◼   ► organization or the development process [TS]

00:43:20 ◼   ► he's talking about a change of life it [TS]

00:43:22 ◼   ► just happens to be written by someone [TS]

00:43:24 ◼   ► who is a developer nur but it's more [TS]

00:43:26 ◼   ► widely applicable than michael lop which [TS]

00:43:29 ◼   ► you may know from his rands in repose [TS]

00:43:30 ◼   ► website blog so and so forth is writing [TS]

00:43:34 ◼   ► about how do you wrangle engineers and [TS]

00:43:36 ◼   ► how do you make a successful tech [TS]

00:43:40 ◼   ► company and what are the forces that [TS]

00:43:41 ◼   ► work there he talks about the same type [TS]

00:43:43 ◼   ► of stuff on his blog so these things are [TS]

00:43:47 ◼   ► about a thousand words each summer [TS]

00:43:50 ◼   ► longer some are shorter but that's like [TS]

00:43:52 ◼   ► that's estimating how long these [TS]

00:43:54 ◼   ► articles are and there was five of them [TS]

00:43:57 ◼   ► are now four of them plus the forward [TS]

00:43:58 ◼   ► for in this first issue and for two [TS]

00:44:02 ◼   ► dollars a month that's what you get [TS]

00:44:04 ◼   ► every believe it's every two weeks [TS]

00:44:06 ◼   ► there's another issue and i believe it [TS]

00:44:12 ◼   ► is auto renewing as well so if you were [TS]

00:44:16 ◼   ► to sign up for new stand every two weeks [TS]

00:44:17 ◼   ► you would go into newsstand it would be [TS]

00:44:18 ◼   ► a new issue of the magazine and you'd [TS]

00:44:19 ◼   ► read four or five whatever however many [TS]

00:44:22 ◼   ► articles handful of articles about a [TS]

00:44:23 ◼   ► thousand words in length from thoughtful [TS]

00:44:26 ◼   ► nerdy type people about thoughtful or [TS]

00:44:28 ◼   ► topics part of the the FAQ or the [TS]

00:44:32 ◼   ► forward about the magazine Marco [TS]

00:44:35 ◼   ► mentions that he is not currently [TS]

00:44:38 ◼   ► accepting advertising but does not want [TS]

00:44:41 ◼   ► to close the door on it but for now [TS]

00:44:43 ◼   ► basically how does the magazine work you [TS]

00:44:46 ◼   ► pay money to read it and that's how they [TS]

00:44:49 ◼   ► make money like it's a very traditional [TS]

00:44:51 ◼   ► business model it could be that some day [TS]

00:44:53 ◼   ► he also takes money from advertisers who [TS]

00:44:55 ◼   ► did not want to close the door on that [TS]

00:44:56 ◼   ► but right now that's not how it's [TS]

00:44:57 ◼   ► working right he didn't say no [TS]

00:44:59 ◼   ► advertisers he says right now no [TS]

00:45:01 ◼   ► advertise yep and he pays the people who [TS]

00:45:04 ◼   ► write the articles this is radical [TS]

00:45:05 ◼   ► business plan amazing you all the right [TS]

00:45:08 ◼   ► articles then you collect their works [TS]

00:45:09 ◼   ► into a thing and then people pay to read [TS]

00:45:11 ◼   ► it the most and then he distributes it [TS]

00:45:13 ◼   ► yeah it's crazy and you read it in Iowa [TS]

00:45:16 ◼   ► yeah the most interesting thing about it [TS]

00:45:18 ◼   ► from a writer's perspective is that if [TS]

00:45:20 ◼   ► you write something for the magazine you [TS]

00:45:23 ◼   ► can also post it to your own blog or [TS]

00:45:25 ◼   ► wherever you want after like a month or [TS]

00:45:27 ◼   ► something I figure what the waiting [TS]

00:45:28 ◼   ► period is seems fine so that stops [TS]

00:45:32 ◼   ► people I'm saying okay well I have this [TS]

00:45:34 ◼   ► great idea for a thousand word article [TS]

00:45:35 ◼   ► and it's really interesting and I'd like [TS]

00:45:37 ◼   ► to write it but if I write it for the [TS]

00:45:39 ◼   ► magazine only people who subscribe this [TS]

00:45:41 ◼   ► magazine will ever see it and I don't [TS]

00:45:43 ◼   ► know how many people that's going to be [TS]

00:45:44 ◼   ► so I feel like I'm limiting my audience [TS]

00:45:46 ◼   ► writing for the magazine and Marco says [TS]

00:45:48 ◼   ► is you can post this to your blog just [TS]

00:45:50 ◼   ► give it a month we'll put it in the [TS]

00:45:52 ◼   ► magazine you wait until month is passed [TS]

00:45:54 ◼   ► then you can put it on your blog you [TS]

00:45:56 ◼   ► retain copyright on your work right and [TS]

00:45:58 ◼   ► so that's the best of both worlds get [TS]

00:46:00 ◼   ► paid to write something interesting but [TS]

00:46:01 ◼   ► also be able to have it at a permanent [TS]

00:46:04 ◼   ► URL on your own blog that you still own [TS]

00:46:06 ◼   ► so the entire world can read it so that [TS]

00:46:09 ◼   ► is a novel concept that I haven't seen [TS]

00:46:13 ◼   ► any publications that I've ever written [TS]

00:46:15 ◼   ► for although various times I have [TS]

00:46:17 ◼   ► requested it like I remember way back [TS]

00:46:19 ◼   ► when I requested that any blog post I [TS]

00:46:21 ◼   ► made to my old fat bits blog I could [TS]

00:46:22 ◼   ► also republish on my own blog if I [TS]

00:46:24 ◼   ► wanted of course I haven't but I could [TS]

00:46:25 ◼   ► if I wanted so I think that's a great [TS]

00:46:28 ◼   ► idea and the second great idea is the [TS]

00:46:30 ◼   ► same great idea that that a lot of these [TS]

00:46:33 ◼   ► indymac iOS developers have or a lot of [TS]

00:46:36 ◼   ► the people who we talked about or people [TS]

00:46:37 ◼   ► like John Gruber [TS]

00:46:38 ◼   ► or down ripple or all these other people [TS]

00:46:41 ◼   ► is that the way you make money is by [TS]

00:46:43 ◼   ► spending less money then comes into you [TS]

00:46:46 ◼   ► that's the secret to profit what is it [TS]

00:46:49 ◼   ► there's some equation that you can point [TS]

00:46:51 ◼   ► out like that it's like income minus [TS]

00:46:53 ◼   ► expenditures all right that's how it [TS]

00:46:54 ◼   ► works so he has low overhead he doesn't [TS]

00:46:57 ◼   ► have a staff of 800 people working like [TS]

00:46:59 ◼   ► the daily or whatever Barack's thing was [TS]

00:47:01 ◼   ► right he hasn't commissioned 25 iOS [TS]

00:47:04 ◼   ► developers to make an application with [TS]

00:47:06 ◼   ► the 3d rotating carousel for you know [TS]

00:47:08 ◼   ► paying them each 200 grand a year plus [TS]

00:47:10 ◼   ► their health insurance and everything [TS]

00:47:11 ◼   ► for a year to develop this application [TS]

00:47:13 ◼   ► right he does not have a staff of [TS]

00:47:15 ◼   ► reporters going out and collecting news [TS]

00:47:17 ◼   ► he doesn't have photographers on staff [TS]

00:47:19 ◼   ► he doesn't have like he has very low [TS]

00:47:21 ◼   ► over it he wrote the application himself [TS]

00:47:23 ◼   ► right the application shows articles [TS]

00:47:27 ◼   ► right it's not it you know not that it [TS]

00:47:28 ◼   ► was not difficult to do but it's it's [TS]

00:47:30 ◼   ► not there's no fancy 3d carousel let's [TS]

00:47:32 ◼   ► say that alright I don't think he even [TS]

00:47:34 ◼   ► has the 3d page curl animation thing [TS]

00:47:36 ◼   ► just because that would be pained [TS]

00:47:37 ◼   ► implement so that was low overhead as [TS]

00:47:38 ◼   ► well what do you have to do to get [TS]

00:47:40 ◼   ► something into here you write an article [TS]

00:47:42 ◼   ► he puts it in there I bet the CMS for [TS]

00:47:44 ◼   ► this thing is not you know the most [TS]

00:47:46 ◼   ► amazing thing that made but doesn't have [TS]

00:47:48 ◼   ► to be it's you know for Little articles [TS]

00:47:49 ◼   ► a week so how many subscribers to the [TS]

00:47:53 ◼   ► magazine does he need to make it [TS]

00:47:54 ◼   ► profitable probably not as many as we [TS]

00:47:57 ◼   ► all think because his overhead is so low [TS]

00:47:59 ◼   ► his the biggest expenses as was his time [TS]

00:48:02 ◼   ► to develop the application and the [TS]

00:48:05 ◼   ► biggest recurring expenses the cost of [TS]

00:48:06 ◼   ► paying the writers and in in the forward [TS]

00:48:09 ◼   ► what he says is if it doesn't turn a [TS]

00:48:11 ◼   ► profit within two months which is just [TS]

00:48:13 ◼   ► for issues I'll shut it down so that's [TS]

00:48:15 ◼   ► his business plan he decided is going to [TS]

00:48:16 ◼   ► solve two bucks a month it's issue every [TS]

00:48:20 ◼   ► two weeks he pays the writers a [TS]

00:48:22 ◼   ► reasonable amount of money he wants to [TS]

00:48:24 ◼   ► make a little pro to profit above that [TS]

00:48:25 ◼   ► and if he doesn't get enough subscribers [TS]

00:48:27 ◼   ► to start turning a profit in two months [TS]

00:48:30 ◼   ► then he'll stop and you know failed [TS]

00:48:32 ◼   ► experiment right this sounds like a very [TS]

00:48:35 ◼   ► low-risk way to try something out that [TS]

00:48:38 ◼   ► he is interested in he would I think [TS]

00:48:39 ◼   ► he's making something that he would like [TS]

00:48:41 ◼   ► he would like to have something a [TS]

00:48:42 ◼   ► newsstand it's useful right it shows him [TS]

00:48:44 ◼   ► articles that he likes collected by [TS]

00:48:45 ◼   ► somebody who's tasty trust and every [TS]

00:48:48 ◼   ► once while you go and read it and it's [TS]

00:48:49 ◼   ► cheap it's cheap enough you can go ahead [TS]

00:48:50 ◼   ► two bucks a month plan on a big [TS]

00:48:51 ◼   ► alright so it's not really expensive [TS]

00:48:53 ◼   ► doesn't take a million years to read it [TS]

00:48:55 ◼   ► they're not big giant are because a lot [TS]

00:48:56 ◼   ► of my Mac os10 review is going to be in [TS]

00:48:57 ◼   ► there filled with images and movies and [TS]

00:49:00 ◼   ► you know secret tool tips and stuff it's [TS]

00:49:02 ◼   ► like you know it's type of stuff that [TS]

00:49:04 ◼   ► you would expect from some of them made [TS]

00:49:05 ◼   ► Instapaper you just want to sit there [TS]

00:49:06 ◼   ► anyone to read something and it's just [TS]

00:49:08 ◼   ► text and it's nicely rendered text and [TS]

00:49:10 ◼   ► and doesn't seem like you need to have a [TS]

00:49:14 ◼   ► staff of thousands and huge overhead to [TS]

00:49:16 ◼   ► do that and so if you can just get [TS]

00:49:17 ◼   ► enough like-minded people to subscribe [TS]

00:49:19 ◼   ► for two dollars a month the sudden that [TS]

00:49:20 ◼   ► becomes a profitable business and maybe [TS]

00:49:22 ◼   ► it grows from there and gains reputation [TS]

00:49:24 ◼   ► he becomes a publishing mogul someday or [TS]

00:49:26 ◼   ► he doesn't and not enough people [TS]

00:49:27 ◼   ► subscribe and he stops it but what did [TS]

00:49:28 ◼   ► he lose during that time you know he [TS]

00:49:30 ◼   ► lost his time he lost a little bit of [TS]

00:49:31 ◼   ► money but not that much right um of [TS]

00:49:35 ◼   ► course his biggest I think his big as [TS]

00:49:37 ◼   ► ace in the hole here is that he didn't [TS]

00:49:38 ◼   ► have the pain he went to write the [TS]

00:49:39 ◼   ► application like he already knows how to [TS]

00:49:41 ◼   ► do that and I bet probably leverage some [TS]

00:49:43 ◼   ► of his code and exit expertise certainly [TS]

00:49:45 ◼   ► and possibly also some code from [TS]

00:49:47 ◼   ► Instapaper because what it's Instapaper [TS]

00:49:48 ◼   ► for doing make it's a nice way to read [TS]

00:49:50 ◼   ► text it's got an iOS version that works [TS]

00:49:52 ◼   ► on the iphone you know ipod touch and [TS]

00:49:54 ◼   ► ipad and he's making another application [TS]

00:49:56 ◼   ► that works on those same platforms the [TS]

00:49:58 ◼   ► best example is in typical Marco fashion [TS]

00:50:02 ◼   ► it looks like a simple application but [TS]

00:50:03 ◼   ► there are clever things in there so if [TS]

00:50:04 ◼   ► you go to an article in the magazine [TS]

00:50:06 ◼   ► which I'm assuming you can pull up now [TS]

00:50:08 ◼   ► Dan because I'm assuming you subscribed [TS]

00:50:09 ◼   ► as well so you're contractually [TS]

00:50:11 ◼   ► obligated to mm-hmm by Marco you come [TS]

00:50:13 ◼   ► and find you I I don't have an iOS [TS]

00:50:15 ◼   ► devices near me while I record but I in [TS]

00:50:17 ◼   ► theory yes I could do what you're saying [TS]

00:50:19 ◼   ► alright so I've got it up here so if [TS]

00:50:20 ◼   ► you're reading an article I'm looking at [TS]

00:50:22 ◼   ► or whose Ark my looking at now guy [TS]

00:50:24 ◼   ► English's our first are clear and it's [TS]

00:50:26 ◼   ► it's hypertext it's got links in it [TS]

00:50:28 ◼   ► right it's not the New York Times where [TS]

00:50:29 ◼   ► they forget to put links into things [TS]

00:50:31 ◼   ► they you know they mention a website but [TS]

00:50:34 ◼   ► that you can't click on the name of the [TS]

00:50:35 ◼   ► website to go there because of the New [TS]

00:50:36 ◼   ► York Times anyway it's written in HTML [TS]

00:50:38 ◼   ► hypertext so if you have a link when you [TS]

00:50:41 ◼   ► tap on that link what you see on the on [TS]

00:50:43 ◼   ► the the phone or iPod version of it is [TS]

00:50:45 ◼   ► that a little pain slides up over [TS]

00:50:48 ◼   ► covering about a third of the screen yes [TS]

00:50:50 ◼   ► on the bottom it's black and it's got [TS]

00:50:51 ◼   ► the white text on it very readable yeah [TS]

00:50:54 ◼   ► and it what it shows is the title of [TS]

00:50:56 ◼   ► that thing that you clicked on like the [TS]

00:50:57 ◼   ► title of that page and like a byline and [TS]

00:50:59 ◼   ► then some introductory text not the full [TS]

00:51:02 ◼   ► text of the article but a little bit of [TS]

00:51:03 ◼   ► interactive test and if it doesn't fit [TS]

00:51:04 ◼   ► on the screen [TS]

00:51:05 ◼   ► you can scroll this is on the iphone [TS]

00:51:06 ◼   ► version of it right and it doesn't cover [TS]

00:51:09 ◼   ► up the entire thing that you were [TS]

00:51:10 ◼   ► reading so you can kind of get gist of [TS]

00:51:11 ◼   ► what it's going to say and I'm assuming [TS]

00:51:13 ◼   ► he's using insta papers like text afire [TS]

00:51:15 ◼   ► because it's taking a big giant web page [TS]

00:51:17 ◼   ► and just showing you like you know an [TS]

00:51:18 ◼   ► inch of it on your screen and if you [TS]

00:51:20 ◼   ► didn't use something like Instapaper [TS]

00:51:21 ◼   ► sexta fire all you would see was like [TS]

00:51:23 ◼   ► the top banner ad like the navigation or [TS]

00:51:25 ◼   ► something like that he's he's extracting [TS]

00:51:27 ◼   ► the the content portion of the page and [TS]

00:51:30 ◼   ► showing you just that so you can go you [TS]

00:51:32 ◼   ► know you click on that link to see what [TS]

00:51:34 ◼   ► it is but you don't you're not committed [TS]

00:51:35 ◼   ► to followed to really follow that link [TS]

00:51:37 ◼   ► yet it's showing you a small preview and [TS]

00:51:39 ◼   ► the first paragraph or so of text from [TS]

00:51:41 ◼   ► that thing and if you really want to see [TS]

00:51:43 ◼   ► it then click on the link in the title [TS]

00:51:45 ◼   ► there and go to the full article ah so [TS]

00:51:49 ◼   ► instead of just saying oh I'm going to [TS]

00:51:50 ◼   ► put a web view and I'm going to put the [TS]

00:51:51 ◼   ► article content in it and then I'm done [TS]

00:51:53 ◼   ► right he's done more than that he's made [TS]

00:51:57 ◼   ► it you know and the first time that [TS]

00:51:58 ◼   ► happened it just felt natural to me and [TS]

00:52:01 ◼   ► then I thought about it wait a second he [TS]

00:52:02 ◼   ► had to implement it that's not some like [TS]

00:52:03 ◼   ► built-in feature right when you tap on a [TS]

00:52:05 ◼   ► link I just want to see what is this [TS]

00:52:07 ◼   ► thing should I read this or whatever and [TS]

00:52:08 ◼   ► he since he's someone who reads things [TS]

00:52:10 ◼   ► in Instapaper probably has a sensitive [TS]

00:52:11 ◼   ► or by the way I like it it shows that [TS]

00:52:14 ◼   ► little preview let's see what else and [TS]

00:52:17 ◼   ► on the I iPad iteration of this thing it [TS]

00:52:20 ◼   ► does a popover which is a little bit [TS]

00:52:22 ◼   ► bigger and doesn't slide up and cover [TS]

00:52:23 ◼   ► the whole bottom of the page but a [TS]

00:52:24 ◼   ► similar type of idea so that that's an [TS]

00:52:25 ◼   ► example of him leveraging his own [TS]

00:52:27 ◼   ► expertise in doing this in probably his [TS]

00:52:29 ◼   ► own code you can talk about that on his [TS]

00:52:30 ◼   ► show is he actually using the Instapaper [TS]

00:52:32 ◼   ► text extractor I would assume he is yeah [TS]

00:52:34 ◼   ► of course I don't know I don't even know [TS]

00:52:36 ◼   ► I don't even need to ask him of course [TS]

00:52:37 ◼   ► he's right so that's that's his that's [TS]

00:52:40 ◼   ► his uh what do you call it as he heads [TS]

00:52:43 ◼   ► you would say his ace in the hole his [TS]

00:52:45 ◼   ► bread-and-butter golden Hank the golden [TS]

00:52:47 ◼   ► goose goose laid the golden egg right so [TS]

00:52:49 ◼   ► this is a very people were trying to [TS]

00:52:51 ◼   ► think of what is Mark we're gonna do for [TS]

00:52:52 ◼   ► his next step if they were thinking like [TS]

00:52:54 ◼   ► he's gonna make like he's gonna make a [TS]

00:52:56 ◼   ► massively multiplayer online game or [TS]

00:53:00 ◼   ► he's gonna like just totally crazy sorts [TS]

00:53:02 ◼   ► of things you were thinking of in [TS]

00:53:05 ◼   ► retrospect like many moves it seems like [TS]

00:53:07 ◼   ► all it's obvious he would do something [TS]

00:53:09 ◼   ► that if he's gonna do something like as [TS]

00:53:12 ◼   ► an experiment he can mitigate risk by [TS]

00:53:14 ◼   ► doing something Queen we kind of knows [TS]

00:53:15 ◼   ► what he's doing on the other hand it's a [TS]

00:53:17 ◼   ► big risk because [TS]

00:53:19 ◼   ► as I think he's talking about it [TS]

00:53:21 ◼   ► singleton I'm judging judging by the [TS]

00:53:23 ◼   ► tweets that I'm staying marco by the way [TS]

00:53:24 ◼   ► is presenting at the singleton [TS]

00:53:25 ◼   ► conference this week I believe his talk [TS]

00:53:28 ◼   ► had something to do with uh being [TS]

00:53:33 ◼   ► audacious I think one of the things I [TS]

00:53:34 ◼   ► saw quoted on Twitter was that authority [TS]

00:53:37 ◼   ► is not given it has to be taken and so [TS]

00:53:40 ◼   ► he that's the Klingon way is that one [TS]

00:53:43 ◼   ► yeah you know about that you've lived it [TS]

00:53:45 ◼   ► yeah I can't I can't wait to see his [TS]

00:53:49 ◼   ► talk because uh for one he did the talk [TS]

00:53:51 ◼   ► without slides which is which is [TS]

00:53:53 ◼   ► brilliant because this is totally in the [TS]

00:53:56 ◼   ► independent Mac Developer way of doing [TS]

00:53:58 ◼   ► things which seems like it could be [TS]

00:54:00 ◼   ► totally motivated by laziness and [TS]

00:54:02 ◼   ► partially it kind of is but the other [TS]

00:54:04 ◼   ► secret is that doing less work is better [TS]

00:54:08 ◼   ► if you're a one-man operation so it's [TS]

00:54:10 ◼   ► better for Marco not to have to wrangle [TS]

00:54:12 ◼   ► a staff of thousands but it's also [TS]

00:54:14 ◼   ► better for the product because it just [TS]

00:54:15 ◼   ► simplifies it and clarifies it like a [TS]

00:54:17 ◼   ► lot of the things that you think you [TS]

00:54:18 ◼   ► need you don't necessarily need he [TS]

00:54:20 ◼   ► references the louis ck story and his [TS]

00:54:23 ◼   ► forward i believe we're louis ck kept [TS]

00:54:25 ◼   ► asking his agent do we need to do those [TS]

00:54:26 ◼   ► stupid radio PR hit promote my right my [TS]

00:54:30 ◼   ► comedy club near like all this is what [TS]

00:54:31 ◼   ► you do you go into a city you have a [TS]

00:54:32 ◼   ► comedy show you got to go on stupid [TS]

00:54:34 ◼   ► radio station it's like yeah but do we [TS]

00:54:35 ◼   ► need to do that as such something we [TS]

00:54:36 ◼   ► always do I said you know what let's try [TS]

00:54:38 ◼   ► not doing that and he didn't do that and [TS]

00:54:40 ◼   ► didn't make a difference and so he's [TS]

00:54:42 ◼   ► like going out around to do that anymore [TS]

00:54:43 ◼   ► well so can you do a presentation [TS]

00:54:44 ◼   ► without slides my kind of slides that's [TS]

00:54:47 ◼   ► what a presentation is but do you need [TS]

00:54:49 ◼   ► to have slides or can't just not do that [TS]

00:54:50 ◼   ► part and it works just as well uh and [TS]

00:54:53 ◼   ► that's the experiment that he ran and [TS]

00:54:54 ◼   ► for the taking authority thing Marco has [TS]

00:54:58 ◼   ► gone from a guy who works at tumblr and [TS]

00:55:00 ◼   ► is you know developer doing their web [TS]

00:55:02 ◼   ► back in two and then he wrote like a nap [TS]

00:55:04 ◼   ► in his spare time and then he became a [TS]

00:55:05 ◼   ► guy who has a very popular success for [TS]

00:55:09 ◼   ► iOS application so he's like oh I'm an [TS]

00:55:10 ◼   ► iOS developer right and now he and then [TS]

00:55:13 ◼   ► he became you know i have a blog that i [TS]

00:55:15 ◼   ► write stuff on and yeah I review light [TS]

00:55:17 ◼   ► bulbs and do all sorts of crazy thing [TS]

00:55:19 ◼   ► like that and talk about coffee beans [TS]

00:55:20 ◼   ► and stuff right ah now I'm a writer why [TS]

00:55:22 ◼   ► am I writer cuz I have a thing and I [TS]

00:55:24 ◼   ► write on it i'm declaring myself a [TS]

00:55:26 ◼   ► writer so now he's he's not just an iOS [TS]

00:55:29 ◼   ► developer now he's a writer and now with [TS]

00:55:32 ◼   ► the magazine he's [TS]

00:55:32 ◼   ► okay well I'm an iOS developer so i can [TS]

00:55:34 ◼   ► write an application and i'm a writer or [TS]