Hypercritical

00:00:00 ◼   ► it was like yeah this is hypercritical [TS]

00:00:09 ◼   ► weekly talk show ruminating on exactly [TS]

00:00:11 ◼   ► what is wrong in the world of Apple and [TS]

00:00:13 ◼   ► related technologies and businesses [TS]

00:00:15 ◼   ► nothing is so perfect that it cannot be [TS]

00:00:18 ◼   ► complained about by my friend news John [TS]

00:00:21 ◼   ► Syracuse I'm Dan Benjamin today is [TS]

00:00:24 ◼   ► Friday September 28th 2012 this is [TS]

00:00:28 ◼   ► episode number 87 of hyper critical like [TS]

00:00:31 ◼   ► to say thanks very much to our three [TS]

00:00:34 ◼   ► amazing sponsors harvest get harvest [TS]

00:00:38 ◼   ► calm gazelle.com and MailChimp calm we [TS]

00:00:42 ◼   ► would also like to say thank you so much [TS]

00:00:44 ◼   ► to our bandwidth sponsor been here with [TS]

00:00:47 ◼   ► us this whole month of September love it [TS]

00:00:49 ◼   ► if you would check these guys out igloo [TS]

00:00:51 ◼   ► your digital workplace give updates have [TS]

00:00:54 ◼   ► discussions and share files with your [TS]

00:00:55 ◼   ► team all in one place check them out [TS]

00:00:58 ◼   ► sign up and get started igloo software [TS]

00:01:01 ◼   ► com / 5 by 5 hello John rodin how are [TS]

00:01:07 ◼   ► you this fine friday afternoon last [TS]

00:01:09 ◼   ► Friday in September 2012 I'm just fine [TS]

00:01:14 ◼   ► great it's rainy day here in New England [TS]

00:01:16 ◼   ► rainy day here today to in Austin in [TS]

00:01:19 ◼   ► Austin Texas a little bit of a little [TS]

00:01:21 ◼   ► bit of rain all right supposed to read [TS]

00:01:23 ◼   ► more later but what's a little bit of [TS]

00:01:25 ◼   ► rain in Austin it's like half a [TS]

00:01:27 ◼   ► centimeter they do get rain here there [TS]

00:01:29 ◼   ► is a rainy season there is a rainy [TS]

00:01:31 ◼   ► season who had rested this morning yeah [TS]

00:01:34 ◼   ► begins and ends it begins and ends today [TS]

00:01:36 ◼   ► yeah so what's going down sorry this for [TS]

00:01:43 ◼   ► some time for some follow-up feo what's [TS]

00:01:45 ◼   ► going down all right yeah yeah we're [TS]

00:01:48 ◼   ► good we're gonna do it again today we're [TS]

00:01:49 ◼   ► gonna do another short show it's gonna [TS]

00:01:50 ◼   ► happen whatever you say I can do [TS]

00:01:52 ◼   ► whatever you want to do say i'm crankin [TS]

00:01:55 ◼   ► here last time i did they what i thought [TS]

00:01:57 ◼   ► was a short anything under the two hours [TS]

00:01:58 ◼   ► by the way in case you're wondering is [TS]

00:01:59 ◼   ► well consider shorts at him through [TS]

00:02:01 ◼   ► short showing people say oh like an hour [TS]

00:02:02 ◼   ► 40 minutes that is short for you a [TS]

00:02:06 ◼   ► hundred nineteen minutes that's a short [TS]

00:02:08 ◼   ► show that's right we're into another one [TS]

00:02:10 ◼   ► today our first bit of follow-up is [TS]

00:02:13 ◼   ► shira wild and he has some follow up on [TS]

00:02:17 ◼   ► the topic of Apple stores replacing your [TS]

00:02:21 ◼   ► product with new versus refurbished [TS]

00:02:23 ◼   ► don't you remember on the lash we had an [TS]

00:02:24 ◼   ► apple genius right in to say that they [TS]

00:02:27 ◼   ► do all their replacements from retail [TS]

00:02:30 ◼   ► stock like you're not going to get a [TS]

00:02:31 ◼   ► refurbished thing you're gonna get a [TS]

00:02:33 ◼   ► brand new device right out of the box [TS]

00:02:36 ◼   ► just like as if you had bought new Shero [TS]

00:02:38 ◼   ► wrote in to contest this account and say [TS]

00:02:41 ◼   ► he says anyone who has ever had an [TS]

00:02:43 ◼   ► iphone or ipad replaced in the apple [TS]

00:02:44 ◼   ► store will know and I do because I've [TS]

00:02:46 ◼   ► had both replaced they do not give you a [TS]

00:02:48 ◼   ► brand new replacement they may give you [TS]

00:02:50 ◼   ► a so-called remanufactured product right [TS]

00:02:52 ◼   ► which potentially Kane contains parts [TS]

00:02:54 ◼   ► taken from previously used products they [TS]

00:02:57 ◼   ► even make you sign something that says [TS]

00:02:58 ◼   ► you understand that accept this I've [TS]

00:03:00 ◼   ► done this twice so now I don't know what [TS]

00:03:02 ◼   ► to believe Apple Genius writes in and [TS]

00:03:03 ◼   ► says nope it's always from retail stock [TS]

00:03:04 ◼   ► and then a person right saying to say [TS]

00:03:06 ◼   ► they had to sign a document saying that [TS]

00:03:08 ◼   ► they understand that what you're getting [TS]

00:03:09 ◼   ► is not an actual new replacement so does [TS]

00:03:13 ◼   ► that bother you I don't know it's a he [TS]

00:03:16 ◼   ► it's he said he said situation here I [TS]

00:03:19 ◼   ► don't know who'd believe I've haven't [TS]

00:03:22 ◼   ► had any experiences myself so I can't [TS]

00:03:24 ◼   ► say one way or the other although maybe [TS]

00:03:25 ◼   ► i will when i finally get around to [TS]

00:03:26 ◼   ► making a genius bar appointment how yet [TS]

00:03:30 ◼   ► another genius PowerPoint for my [TS]

00:03:31 ◼   ► thunderbolt display it's iced haven't [TS]

00:03:34 ◼   ► taken it back since the last time I [TS]

00:03:35 ◼   ► complain about it so update update us on [TS]

00:03:36 ◼   ► the stat of the status or as you would [TS]

00:03:38 ◼   ► say status of your display you had three [TS]

00:03:41 ◼   ► times you've taken this thing in two [TS]

00:03:44 ◼   ► times two times yeah first time I took [TS]

00:03:46 ◼   ► it in they did two replacements during [TS]

00:03:49 ◼   ► that single visit so that counts as a [TS]

00:03:50 ◼   ► single visit but they swapped out parts [TS]

00:03:51 ◼   ► two times got it back didn't work [TS]

00:03:53 ◼   ► brought it back in they replaced all the [TS]

00:03:55 ◼   ► same parts again got it back it did work [TS]

00:03:57 ◼   ► but either i forgot to check whether the [TS]

00:04:00 ◼   ► camera worked or the camera went bad [TS]

00:04:02 ◼   ► sometime in the future so now i have [TS]

00:04:04 ◼   ► something where the camera camera [TS]

00:04:05 ◼   ► doesn't work like it doesn't recognize [TS]

00:04:06 ◼   ► that it even has a camera in the display [TS]

00:04:08 ◼   ► at all anywhere so i gotta bring it back [TS]

00:04:10 ◼   ► again and this will be the third trip i [TS]

00:04:12 ◼   ► just haven't gotten around to it yet i [TS]

00:04:13 ◼   ► did extend the warranty which is why i'm [TS]

00:04:15 ◼   ► not in such a hurry to bring it in [TS]

00:04:16 ◼   ► because i've got time you know [TS]

00:04:18 ◼   ► everything else works the camera not [TS]

00:04:20 ◼   ► working isn't that big of a deal so when [TS]

00:04:22 ◼   ► I do bring it in maybe this time they'll [TS]

00:04:25 ◼   ► give me a whole new one or maybe [TS]

00:04:26 ◼   ► you they'll just open it up and [TS]

00:04:27 ◼   ► reconnect the camera maybe they forgot [TS]

00:04:30 ◼   ► to plug in a cable or something I don't [TS]

00:04:31 ◼   ► know let me perfectly happen if they [TS]

00:04:33 ◼   ► just opened it up and plugged in the [TS]

00:04:34 ◼   ► camera because so far this one is [TS]

00:04:35 ◼   ► working and I don't take my chances with [TS]

00:04:36 ◼   ► getting a replacement that has the [TS]

00:04:39 ◼   ► problems my original and even if it's a [TS]

00:04:40 ◼   ► brand new replacement so we'll see and [TS]

00:04:46 ◼   ► speaking of the innards of apples stuff [TS]

00:04:48 ◼   ► on the last show we talked about the [TS]

00:04:50 ◼   ► iphone 5 physical features of the iPhone [TS]

00:04:52 ◼   ► 5 the iphone 5 that i still have not yet [TS]

00:04:55 ◼   ► seen in person although my brother got [TS]

00:04:56 ◼   ► one this week hope I haven't seen his [TS]

00:04:58 ◼   ► it'd either haven't seen any buddies and [TS]

00:05:00 ◼   ► I didn't get to the apple store to see [TS]

00:05:01 ◼   ► it but anyway we talked a lot about the [TS]

00:05:02 ◼   ► design last week and about the lightning [TS]

00:05:06 ◼   ► connector and Dustin Masterson wrote in [TS]

00:05:09 ◼   ► to point me to almost immediately after [TS]

00:05:11 ◼   ► last week's show to point me to the [TS]

00:05:12 ◼   ► ifixit teardown of the iphone 5 in [TS]

00:05:14 ◼   ► particular about the Lightning connector [TS]

00:05:17 ◼   ► that has the little dents in the side of [TS]

00:05:19 ◼   ► it that I speculated that maybe little [TS]

00:05:21 ◼   ► ball bearings going to those dents I [TS]

00:05:23 ◼   ► kind of make it like click in you know [TS]

00:05:24 ◼   ► click back out and he sent me this thing [TS]

00:05:28 ◼   ► for my fix it put in the chat room here [TS]

00:05:30 ◼   ► this is the zoomed in picture of what [TS]

00:05:32 ◼   ► does the thing that receives the [TS]

00:05:34 ◼   ► Lightning connector look like and it's [TS]

00:05:35 ◼   ► got the Lightning connector in the same [TS]

00:05:36 ◼   ► picture so it's got a you know a little [TS]

00:05:38 ◼   ► thing with contacts on it it's at eight [TS]

00:05:41 ◼   ► in there one two three or yeah six seven [TS]

00:05:45 ◼   ► eight nine nine yeah I think its nine [TS]

00:05:46 ◼   ► little pins there I don't know maybe I [TS]

00:05:49 ◼   ► can't count anyway ah the key part is in [TS]

00:05:52 ◼   ► the upper left where it shows the thing [TS]

00:05:54 ◼   ► that grabs on to the little dents in the [TS]

00:05:56 ◼   ► sides of the lighting bolt connector and [TS]

00:05:57 ◼   ► it is not too tiny ball bearings on [TS]

00:06:00 ◼   ► Springs good at what it actually is is a [TS]

00:06:03 ◼   ► very cheap cruddy looking bent piece of [TS]

00:06:06 ◼   ► metal with curves on the end and kind of [TS]

00:06:10 ◼   ► like a like a spring type clip where [TS]

00:06:13 ◼   ► it's squished together and when you [TS]

00:06:15 ◼   ► press the connector in it spreads it [TS]

00:06:16 ◼   ► apart slightly on those little things [TS]

00:06:17 ◼   ► clicking I'm you know I'd imagine trying [TS]

00:06:20 ◼   ► to make tiny ball bearings and honey [TS]

00:06:21 ◼   ► springs at these sizes is impractical [TS]

00:06:23 ◼   ► and this is probably the best way to do [TS]

00:06:25 ◼   ► this is just destroys my illusion of the [TS]

00:06:28 ◼   ► magic machinery that's going on inside [TS]

00:06:30 ◼   ► their reality probably the most reliable [TS]

00:06:32 ◼   ► and best thing to use is this bent piece [TS]

00:06:34 ◼   ► of metal and that's what they're [TS]

00:06:35 ◼   ► actually using so there you have it [TS]

00:06:37 ◼   ► illusion shattered of the [TS]

00:06:40 ◼   ► world inside apples devices and related [TS]

00:06:45 ◼   ► to a lighting connector when I was [TS]

00:06:47 ◼   ► talking about why was defending the move [TS]

00:06:49 ◼   ► to lightning connector and saying I [TS]

00:06:51 ◼   ► couldn't believe that people thought [TS]

00:06:52 ◼   ► that they should stick with the 30 pin [TS]

00:06:53 ◼   ► connector after 10 years and complaining [TS]

00:06:55 ◼   ► that the change in the connector it [TS]

00:06:56 ◼   ► seems to me the biggest no-brainer ever [TS]

00:06:58 ◼   ► to get rid of that old connector I said [TS]

00:07:01 ◼   ► come on people it's not like you know it [TS]

00:07:02 ◼   ► would be like PC still coming with ps2 [TS]

00:07:04 ◼   ► connections and when I said that I [TS]

00:07:05 ◼   ► should have put in my normal hedging and [TS]

00:07:06 ◼   ► everything but I figured I'll let it fly [TS]

00:07:08 ◼   ► well about three minutes after the show [TS]

00:07:10 ◼   ► ended Mike Wahlstrom wrote into said say [TS]

00:07:12 ◼   ► you mentioned that new PCs don't come [TS]

00:07:14 ◼   ► with ps2 connections wrong my new pc [TS]

00:07:17 ◼   ► comes with ps2 connection and so he gave [TS]

00:07:19 ◼   ► me a link to the pc this is a beautiful [TS]

00:07:23 ◼   ► pc the product name is the acer easy [TS]

00:07:27 ◼   ► 3731 hyphen you are to 1t 21.7 camera [TS]

00:07:32 ◼   ► one desktop computer yes I totally the [TS]

00:07:35 ◼   ► AZ 3731 if--and you are 20 MP is one of [TS]

00:07:38 ◼   ► my favorite pieces yeah I mean the two [TS]

00:07:39 ◼   ► the 21 the 21 feet was a piece of crap I [TS]

00:07:42 ◼   ► mean you don't want that you don't even [TS]

00:07:44 ◼   ► know how to shorten it you're trying to [TS]

00:07:45 ◼   ► look for a spot but yeah anyway ah and [TS]

00:07:48 ◼   ► you I have the Amazon link to it in the [TS]

00:07:50 ◼   ► show notes please no one actually buy [TS]

00:07:52 ◼   ► this machine looks terrible um he sent a [TS]

00:07:55 ◼   ► zoomed in picture of the actual ps2 [TS]

00:07:57 ◼   ► ports themselves who they are oh there [TS]

00:07:59 ◼   ► it is it there it is in the chat room [TS]

00:08:00 ◼   ► Thank You Jenna yes and and you know you [TS]

00:08:02 ◼   ► maybe you can tell this from your [TS]

00:08:03 ◼   ► misspent pc youth why do they insist on [TS]

00:08:06 ◼   ► making the colors of the plastic inside [TS]

00:08:09 ◼   ► of the ps2 ports these hideous pastel [TS]

00:08:11 ◼   ► colors like it must be some sort of [TS]

00:08:12 ◼   ► widespread agreement because these [TS]

00:08:14 ◼   ► disgusting colors have always you know [TS]

00:08:16 ◼   ► do you recognize them like them yeah the [TS]

00:08:17 ◼   ► vga is always blue and the mouse i [TS]

00:08:19 ◼   ► believe well here it is in your picture [TS]

00:08:20 ◼   ► the mouse is like this pastel sort of [TS]

00:08:22 ◼   ► green and then the keyboard is they [TS]

00:08:24 ◼   ► purple and this is the way that it that [TS]

00:08:28 ◼   ► it's always been and I remember way way [TS]

00:08:30 ◼   ► way back there were no colors and people [TS]

00:08:33 ◼   ► were always complaining that they didn't [TS]

00:08:34 ◼   ► know because you know us us Mac people [TS]

00:08:37 ◼   ► are spoiled you just plug something in [TS]

00:08:39 ◼   ► and it just works and it was that way [TS]

00:08:41 ◼   ► for a very very very long time and of [TS]

00:08:43 ◼   ► course the ps2 style connector for the [TS]

00:08:47 ◼   ► mouse and keyboard look the same so [TS]

00:08:49 ◼   ► people would complain so they said I [TS]

00:08:50 ◼   ► will color code them that's the [TS]

00:08:52 ◼   ► the way of the pc's don't don't make it [TS]

00:08:54 ◼   ► either or color code so that's where [TS]

00:08:57 ◼   ► what came about but I don't know why [TS]

00:08:58 ◼   ► they picked those colors I think whoever [TS]

00:09:00 ◼   ► first innovated that just did it and [TS]

00:09:02 ◼   ► everyone else copied them as their want [TS]

00:09:05 ◼   ► to do in the PC world yeah that's I mean [TS]

00:09:08 ◼   ► of all their hideous colors that [TS]

00:09:10 ◼   ► probably not match your color scheme and [TS]

00:09:11 ◼   ► like just you can't kill them here is a [TS]

00:09:14 ◼   ► modern-day computer still got those ugly [TS]

00:09:15 ◼   ► colors in it and we aren't those ports [TS]

00:09:18 ◼   ► the same like they're putting the little [TS]

00:09:19 ◼   ► picture there and the different colors [TS]

00:09:20 ◼   ► to make you feel better but they're [TS]

00:09:21 ◼   ► exactly equivalent right there's no [TS]

00:09:23 ◼   ► there's no actual difference between [TS]

00:09:25 ◼   ► hugging or keep like it they're both ps2 [TS]

00:09:26 ◼   ► ports right now they're the same but one [TS]

00:09:29 ◼   ► is for the mouse one is for the keyboard [TS]

00:09:31 ◼   ► but for meaning like it's a meaningless [TS]

00:09:33 ◼   ► it's like no you can't you can't swap [TS]

00:09:35 ◼   ► them why can't you swap them you can't [TS]

00:09:37 ◼   ► the pc wants what it wants you can't [TS]

00:09:41 ◼   ► invite irq conflict oh yeah something [TS]

00:09:43 ◼   ► like they're they're plugged in there [TS]

00:09:44 ◼   ► they're hardwired come on and come to [TS]

00:09:46 ◼   ► know you can't put the mouse and no you [TS]

00:09:48 ◼   ► have to plug the key yet right here is [TS]

00:09:50 ◼   ► fo is saying this it's a ps2 you have to [TS]

00:09:52 ◼   ► plug the keyboard into the keyboard port [TS]

00:09:54 ◼   ► that's crazy you can't swap them how [TS]

00:09:56 ◼   ► good how can you have two ports but that [TS]

00:09:59 ◼   ► are physically identical but one of this [TS]

00:10:01 ◼   ► is why I'm saying this is why they're [TS]

00:10:02 ◼   ► color-coded it's not color code and the [TS]

00:10:04 ◼   ► cable remember this the cable on the [TS]

00:10:07 ◼   ► game because people were still be [TS]

00:10:09 ◼   ► confused they went to cables are [TS]

00:10:11 ◼   ► color-coded yeah so the end the end of [TS]

00:10:13 ◼   ► the cable for the keyboard would be the [TS]

00:10:15 ◼   ► matching purple and you would then you'd [TS]

00:10:16 ◼   ► all that must go here that must go here [TS]

00:10:19 ◼   ► I don't know how people get I know [TS]

00:10:24 ◼   ► nothing about pcs I don't want to know [TS]

00:10:26 ◼   ► alright moving on I'm about the slippery [TS]

00:10:32 ◼   ► phone and by the way if you have all [TS]

00:10:34 ◼   ► sorts of Corrections about pcs these can [TS]

00:10:36 ◼   ► you can direct these specifically okay [TS]

00:10:37 ◼   ► man look there is there is a color [TS]

00:10:39 ◼   ► coding scheme thank you to who sent this [TS]

00:10:41 ◼   ► smack foo i will add this to the show [TS]

00:10:44 ◼   ► notes by the way you can find the show [TS]

00:10:45 ◼   ► notes for this episode of hypercritical [TS]

00:10:47 ◼   ► by going to five by five TV / [TS]

00:10:49 ◼   ► hypercritical / 87 and you will see all [TS]

00:10:52 ◼   ► of these notes but here there is [TS]

00:10:53 ◼   ► something called the pc system design [TS]

00:10:55 ◼   ► guide it says it's a series of hardware [TS]

00:10:57 ◼   ► design requirements recommendations for [TS]

00:10:59 ◼   ► the IBM pc compatibl personal computers [TS]

00:11:01 ◼   ► compiled by Microsoft and Intel from [TS]

00:11:03 ◼   ► 1997 to 2001 [TS]

00:11:05 ◼   ► aimed to help manufacturers provide [TS]

00:11:07 ◼   ► hardware that makes best use of [TS]

00:11:08 ◼   ► capabilities microsoft windows operating [TS]

00:11:10 ◼   ► system and to simplify the setup of such [TS]

00:11:12 ◼   ► computer skipping down here are here is [TS]

00:11:14 ◼   ► the color guide green is for the ps2 [TS]

00:11:17 ◼   ► mouse purple ps2 keyboard and then you [TS]

00:11:20 ◼   ► have black red for USB and white for USB [TS]

00:11:25 ◼   ► 2 and sky blue for us p 3 and it just [TS]

00:11:28 ◼   ► goes on and on and on the other give you [TS]

00:11:30 ◼   ► forgot Darla borna or tia we'll see it's [TS]

00:11:33 ◼   ► supposed to be purple for the ps3 to [TS]

00:11:35 ◼   ► keyboard and green but they're not green [TS]

00:11:36 ◼   ► and purple they're like pastel green and [TS]

00:11:39 ◼   ► pastel purple white mixed in but dust [TS]

00:11:42 ◼   ► and of course blue for the old analog [TS]

00:11:45 ◼   ► monitor yeah 15-pin vga our old friend [TS]

00:11:48 ◼   ► maybe the next time Apple takes public [TS]

00:11:50 ◼   ► questions from the audience someone can [TS]

00:11:52 ◼   ► ask why don't you color code reports [TS]

00:11:54 ◼   ► with the official purpled like just like [TS]

00:11:56 ◼   ► to follow up to the intel sticker guy [TS]

00:11:57 ◼   ► alright alright so now let us move on to [TS]

00:12:00 ◼   ► that too slippery iphones last week [TS]

00:12:03 ◼   ► talked the title of last week's show was [TS]

00:12:05 ◼   ► naked robotic core was about how Apple [TS]

00:12:08 ◼   ► is not addressing in any way the [TS]

00:12:11 ◼   ► slipperiness of its devices it is [TS]

00:12:13 ◼   ► leaving that entirely as a third-party [TS]

00:12:14 ◼   ► opportunity and simply making its device [TS]

00:12:17 ◼   ► as small as it possibly can to give [TS]

00:12:18 ◼   ► people the option if you want it to be [TS]

00:12:20 ◼   ► if you don't you think it's fine you get [TS]

00:12:23 ◼   ► to be fine if you don't think it's fine [TS]

00:12:24 ◼   ► you put your own case on so the best of [TS]

00:12:26 ◼   ► both worlds because of course if they [TS]

00:12:28 ◼   ► put their own anti-slip design and the [TS]

00:12:30 ◼   ► thing it would be thicker and we're out [TS]

00:12:32 ◼   ► and so on and so forth so I get two [TS]

00:12:35 ◼   ► types of feedback about this first one [TS]

00:12:39 ◼   ► this is this is a unique one that had [TS]

00:12:41 ◼   ► heard before this is Abby Beckert saying [TS]

00:12:43 ◼   ► that the three the first iphone the 3g [TS]

00:12:46 ◼   ► and 3gs were slippery but the 4 or 4s [TS]

00:12:48 ◼   ► and 5 have right angled corners that [TS]

00:12:51 ◼   ► have significant grip on anything soft [TS]

00:12:53 ◼   ► like your skin so saying of the sharp [TS]

00:12:54 ◼   ► edges of the thing like dig into your [TS]

00:12:57 ◼   ► skin and grip more than the curved ones [TS]

00:12:59 ◼   ► do that doesn't make sense to me from a [TS]

00:13:02 ◼   ► physical perspective because you would [TS]

00:13:05 ◼   ► imagine that a curved surface would have [TS]

00:13:07 ◼   ► more contact area than a sharp pointy [TS]

00:13:09 ◼   ► edge and it's all about how much surface [TS]

00:13:11 ◼   ► of service contact there is in terms of [TS]

00:13:12 ◼   ► friction but maybe it also has to do [TS]

00:13:14 ◼   ► with the pressure at the if it's a small [TS]

00:13:16 ◼   ► contact patch but higher pressure but I [TS]

00:13:18 ◼   ► don't know [TS]

00:13:18 ◼   ► either way psychologically he feels that [TS]

00:13:21 ◼   ► the for the 4 or 4s and 5s since they [TS]

00:13:26 ◼   ► have the right angle corners provide [TS]

00:13:28 ◼   ► more grip the main piece of feedback I [TS]

00:13:31 ◼   ► got about the slipperiness was that [TS]

00:13:33 ◼   ► slipperiness is a key feature to get in [TS]

00:13:35 ◼   ► and out of your pocket like because if [TS]

00:13:37 ◼   ► it's not slipping up it's a pain to get [TS]

00:13:38 ◼   ► into your pocket and a pain to get out [TS]

00:13:40 ◼   ► of your pocket you wanted to be slippery [TS]

00:13:41 ◼   ► so it slides right into your pocket and [TS]

00:13:43 ◼   ► so it slides right now in this area I [TS]

00:13:46 ◼   ► would say that grip eNOS it also has an [TS]

00:13:50 ◼   ► important function in your pocket [TS]

00:13:52 ◼   ► because a phone that slides in and out [TS]

00:13:54 ◼   ► of your pocket very easily is much more [TS]

00:13:56 ◼   ► likely to slide out of your pocket when [TS]

00:13:59 ◼   ► you're sitting on a couch you know or [TS]

00:14:01 ◼   ► you get up from the couch and comes out [TS]

00:14:02 ◼   ► in that name is it that sounds crazy but [TS]

00:14:04 ◼   ► just after I would send like a piece of [TS]

00:14:05 ◼   ► feedback saying this to somebody someone [TS]

00:14:08 ◼   ► on Twitter or somewhere else send me a [TS]

00:14:10 ◼   ► story that they had just that day gotten [TS]

00:14:12 ◼   ► up from couch had their phone slide out [TS]

00:14:14 ◼   ► of their pocket and crack on the floor [TS]

00:14:15 ◼   ► so that does happen so I I feel like [TS]

00:14:18 ◼   ► grip enos also has no obviously don't [TS]

00:14:20 ◼   ► want to be super grippy because then [TS]

00:14:21 ◼   ► really you know if it's really really [TS]

00:14:23 ◼   ► really grippy it is hard to get in on [TS]

00:14:24 ◼   ► your pocket but as someone who has had a [TS]

00:14:26 ◼   ► silicone rubber total coverage on the [TS]

00:14:30 ◼   ► back of my device case on all the ipod [TS]

00:14:32 ◼   ► touches that i've owned and i put these [TS]

00:14:33 ◼   ► things in my pockets I have no problem [TS]

00:14:35 ◼   ► sliding this thing out and I can't [TS]

00:14:36 ◼   ► imagine anything grippier then soft [TS]

00:14:38 ◼   ► silicone rubber coating the entire back [TS]

00:14:40 ◼   ► of an ipod touch I get it in that in my [TS]

00:14:42 ◼   ► pack it's no problem so I don't think [TS]

00:14:43 ◼   ► that's a reason not too pretty to be [TS]

00:14:45 ◼   ► slippery but again the point of that [TS]

00:14:47 ◼   ► show is not that Apple is neglecting its [TS]

00:14:51 ◼   ► responsibility to make the things not [TS]

00:14:53 ◼   ► slippery merely that what they've [TS]

00:14:54 ◼   ► decided to do to address it is to not [TS]

00:14:56 ◼   ► address it at all and concentrate on [TS]

00:14:57 ◼   ► making the thing as small and as durable [TS]

00:14:59 ◼   ► as possible they're making the naked [TS]

00:15:01 ◼   ► robotic core and if that's what you want [TS]

00:15:02 ◼   ► you've got it like that's the advantage [TS]

00:15:04 ◼   ► of their decision not to do that if [TS]

00:15:06 ◼   ► that's your ideal device and you don't [TS]

00:15:08 ◼   ► care about slipperiness or you don't [TS]

00:15:10 ◼   ► think it's slippery you think it's an [TS]

00:15:11 ◼   ► advantage Apple makes that product for [TS]

00:15:13 ◼   ► you but if you want it to not be [TS]

00:15:15 ◼   ► slippery you have the option of adding [TS]

00:15:16 ◼   ► in case to it and making it slightly [TS]

00:15:18 ◼   ► thicker or whatever I think we'll talk [TS]

00:15:20 ◼   ► about this more me guess the ipod touch [TS]

00:15:21 ◼   ► which is one of our topics for tonight [TS]

00:15:24 ◼   ► because we didn't get to it last time [TS]

00:15:25 ◼   ► i'll be record again sent me a picture [TS]

00:15:29 ◼   ► of another change in the iphone [TS]

00:15:32 ◼   ► five or at least on his iphone 5 you [TS]

00:15:34 ◼   ► know the little charger that the iphone [TS]

00:15:36 ◼   ► fire hoses you you have an iphone 5 9 i [TS]

00:15:38 ◼   ► do is right here yeah and you know the [TS]

00:15:40 ◼   ► little like white whatever it's not a [TS]

00:15:42 ◼   ► wall where I guess it is a wall work [TS]

00:15:43 ◼   ► it's the the two-prong charger I don't [TS]

00:15:47 ◼   ► know if there's a right it's the same as [TS]

00:15:49 ◼   ► the 4s one right it's little white [TS]

00:15:50 ◼   ► square little no no different I I don't [TS]

00:15:52 ◼   ► believe there's any difference at all [TS]

00:15:53 ◼   ► and in fact I haven't even unboxed the [TS]

00:15:56 ◼   ► iphone 5 when I just started you just [TS]

00:15:58 ◼   ► plugged right into the the one from the [TS]

00:16:00 ◼   ► floor yeah so he has found a difference [TS]

00:16:03 ◼   ► if you look at the link i just put in [TS]

00:16:04 ◼   ► the chat room okay he's got his iphone 5 [TS]

00:16:08 ◼   ► ball ward next to the iphone 4 4 s wall [TS]

00:16:12 ◼   ► wart and you look at that picture can [TS]

00:16:14 ◼   ► you spot the difference there one looks [TS]

00:16:16 ◼   ► really old and crappy and the other one [TS]

00:16:17 ◼   ► looks new they both look at alden crap [TS]

00:16:20 ◼   ► man the interior looks like they're of [TS]

00:16:23 ◼   ► the old it looks like an old style USB [TS]

00:16:25 ◼   ► port with the sort of bent aluminum and [TS]

00:16:27 ◼   ► the the new one which is on the left and [TS]

00:16:30 ◼   ► should probably be on the right because [TS]

00:16:31 ◼   ► you want to go from left to right in [TS]

00:16:32 ◼   ► chronological order if you're in a [TS]

00:16:34 ◼   ► western country it has these sort of two [TS]

00:16:36 ◼   ► little bumps poking through the plastic [TS]

00:16:40 ◼   ► that are almost like they almost look [TS]

00:16:42 ◼   ► like little rollers in a way a little [TS]

00:16:44 ◼   ► ball bearings no so the difference is [TS]

00:16:47 ◼   ► there's this in the show notes yes okay [TS]

00:16:49 ◼   ► the thing that you slot there's a slot [TS]

00:16:51 ◼   ► for you to put your USB connector into [TS]

00:16:53 ◼   ► right and on the old one the inside of [TS]

00:16:55 ◼   ► that slot is made of metal like that [TS]

00:16:57 ◼   ► it's you know it's like the walls and [TS]

00:16:59 ◼   ► ceiling and floor of that hole are made [TS]

00:17:00 ◼   ► of this little bent piece of metal and [TS]

00:17:02 ◼   ► the new one the inside is all plastic [TS]

00:17:04 ◼   ► except for these two little metal [TS]

00:17:05 ◼   ► contacts that are poking up yeah I'm [TS]

00:17:08 ◼   ► fine doesn't that's an interesting [TS]

00:17:09 ◼   ► change to me because most people say [TS]

00:17:11 ◼   ► that all like their cheaping out that's [TS]

00:17:13 ◼   ► that's sort of the old our parents [TS]

00:17:15 ◼   ► generation philosophy they used to have [TS]

00:17:17 ◼   ► something that was made of metal and now [TS]

00:17:19 ◼   ► it's made of plastic and therefore it's [TS]

00:17:20 ◼   ► cheaper but I look at that and I think [TS]

00:17:22 ◼   ► metal is just another opportunity for [TS]

00:17:24 ◼   ► something to corrode you know you're [TS]

00:17:26 ◼   ► sliding metal against metal and you know [TS]

00:17:28 ◼   ► impurities can get in there and you get [TS]

00:17:30 ◼   ► oxidation and you know who knows what [TS]

00:17:32 ◼   ► else the only thing that really needs to [TS]

00:17:33 ◼   ► be metal the contacts so I think this [TS]

00:17:35 ◼   ► new design is assuming it's you know [TS]

00:17:37 ◼   ► sturdy plastic and just as sturdy as the [TS]

00:17:39 ◼   ► metal was before this is better because [TS]

00:17:41 ◼   ► metal sliding it's plastic the plastic [TS]

00:17:44 ◼   ► is less likely to oxidize [TS]

00:17:45 ◼   ► have some other strange electrochemical [TS]

00:17:48 ◼   ► reaction with the metal thing or sliding [TS]

00:17:50 ◼   ► into it and really you just need the [TS]

00:17:51 ◼   ► contacts to be there so I give a thumbs [TS]

00:17:53 ◼   ► up to this design change unless it's [TS]

00:17:56 ◼   ► really thin crappy plastic and it cracks [TS]

00:17:57 ◼   ► easily man it's been but I hadn't seen [TS]

00:18:03 ◼   ► that in any other reports so there you [TS]

00:18:04 ◼   ► go can you peek in size yours i'm [TS]

00:18:06 ◼   ► assuming yours looks like that I don't [TS]

00:18:08 ◼   ► know it's in you know it's in the box [TS]

00:18:10 ◼   ► like on the wall or you don't didn't [TS]

00:18:12 ◼   ► even take it out no but it didn't it d [TS]

00:18:15 ◼   ► what we're looking at here this is not [TS]

00:18:18 ◼   ► what mine came with so you didn't get [TS]

00:18:22 ◼   ► the little though this is the this is [TS]

00:18:24 ◼   ► the fat one I've got the tiny little [TS]

00:18:27 ◼   ► little tiny square one that they give [TS]

00:18:30 ◼   ► you now this is for a night this is for [TS]

00:18:32 ◼   ► an iPad you think Sam I looking at the [TS]

00:18:34 ◼   ► right am I looking at the right image [TS]

00:18:35 ◼   ► you only pay signora imagine I could be [TS]

00:18:38 ◼   ► wrong I could have missed transcribed it [TS]

00:18:39 ◼   ► he could have said this was for his ipad [TS]

00:18:41 ◼   ► this here's I mean this I have not again [TS]

00:18:45 ◼   ► I haven't even unboxed the one for the [TS]

00:18:46 ◼   ► ipad either i just use the old ones but [TS]

00:18:48 ◼   ► these are the fat ones the the i gotta [TS]

00:18:52 ◼   ► get a picture this thing he says this is [TS]

00:18:53 ◼   ► for the iphone 5 the iphone 5 is an [TS]

00:18:55 ◼   ► interesting USB socket on the wall I [TS]

00:18:57 ◼   ► don't get this hold on i'm looking for [TS]

00:19:01 ◼   ► the what do they call that thing it's [TS]

00:19:03 ◼   ► not a wall wart it is a wall wart that [TS]

00:19:06 ◼   ► because it like the metal prongs that go [TS]

00:19:08 ◼   ► into the outlet stick right out of the [TS]

00:19:09 ◼   ► thing so you think it comes a wart on [TS]

00:19:11 ◼   ► your wall all right i'm gonna show you [TS]

00:19:12 ◼   ► picture what came in mind hang on this [TS]

00:19:16 ◼   ► good thing we're this is what people [TS]

00:19:17 ◼   ► tuned in for anything all right you [TS]

00:19:19 ◼   ► can't do it to yourself yeah I'm [TS]

00:19:20 ◼   ► supposed to do it yo there's this here [TS]

00:19:22 ◼   ► you go you're welcome for that that's [TS]

00:19:24 ◼   ► what mine came with let's what do you [TS]

00:19:28 ◼   ► call that thing oh oh yeah okay so that [TS]

00:19:32 ◼   ► it but and I'm gonna show you if it it [TS]

00:19:34 ◼   ► did not come with this ignore the URL it [TS]

00:19:39 ◼   ► did not come with that that is what my [TS]

00:19:42 ◼   ► iPad came with my i phone came with a [TS]

00:19:45 ◼   ► little the little ride yeah I don't know [TS]

00:19:47 ◼   ► but not on what this is the ambition you [TS]

00:19:49 ◼   ► can you can come in and tell us what's [TS]

00:19:51 ◼   ► what but the email says here is it here [TS]

00:19:53 ◼   ► is a much much better picture that third [TS]

00:19:56 ◼   ► link I just sent you that's what that's [TS]

00:19:57 ◼   ► what came with the iphone [TS]

00:19:59 ◼   ► that's obviously totally different and [TS]

00:20:00 ◼   ► if you look inside that one do you see [TS]

00:20:02 ◼   ► hang on I'm gonna go get it all right [TS]

00:20:03 ◼   ► all right hang on gonna go get I'll be [TS]

00:20:06 ◼   ► right back not even edit this out so you [TS]

00:20:07 ◼   ► entertain them all hey everybody in the [TS]

00:20:11 ◼   ► chat room what would you like to talk [TS]

00:20:12 ◼   ► about well Dan's gone yeah now I go away [TS]

00:20:17 ◼   ► for the seven second delay for the [TS]

00:20:18 ◼   ► people in the chat room to see what I [TS]

00:20:20 ◼   ► just asked and then reply everyone [TS]

00:20:27 ◼   ► saying the small one is what came with [TS]

00:20:28 ◼   ► their 4s lots of boats for paleo diet [TS]

00:20:33 ◼   ► hmm no i don't think i'm going to talk [TS]

00:20:35 ◼   ► about that I dare already did a whole [TS]

00:20:40 ◼   ► show about journey so I'm not going to [TS]

00:20:41 ◼   ► talk about that no we don't have them we [TS]

00:20:44 ◼   ► don't have anything you don't have [TS]

00:20:45 ◼   ► anything no we don't have anything get [TS]

00:20:47 ◼   ► just the old ones yes we have no bananas [TS]

00:20:49 ◼   ► yes we have no bananas well that was a [TS]

00:20:52 ◼   ► successful excursion yeah now we have [TS]

00:20:54 ◼   ► nobody has anything here this mystery [TS]

00:20:57 ◼   ► will remain yeah but I'll tell you what [TS]

00:21:00 ◼   ► I'll tell you what this evening I will [TS]

00:21:03 ◼   ► tweet what's what's inside of the [TS]

00:21:06 ◼   ► charger there you go but it that is [TS]

00:21:11 ◼   ► absolutely not that big thing yeah I [TS]

00:21:15 ◼   ► mean I think that that makes sense to [TS]

00:21:16 ◼   ► matter but maybe he was confused about [TS]

00:21:18 ◼   ► you know you know it was the American I [TS]

00:21:20 ◼   ► don't know cuz it maybe it's a [TS]

00:21:22 ◼   ► translation thing I'm getting trying to [TS]

00:21:25 ◼   ► give him the benefit of the doubt I [TS]

00:21:26 ◼   ► think he's at work all right and next [TS]

00:21:30 ◼   ► piece of fallout from comes from someone [TS]

00:21:32 ◼   ► named Tim Cook he says our customers [TS]

00:21:35 ◼   ► that Apple we strive to make world-class [TS]

00:21:37 ◼   ► products that deliver the best [TS]

00:21:38 ◼   ► experience possible to our customers [TS]

00:21:40 ◼   ► with the launch of our new maps last [TS]

00:21:41 ◼   ► week we fell short on his commitment [TS]

00:21:43 ◼   ► we're extremely sorry for the [TS]

00:21:44 ◼   ► frustration this has caused our [TS]

00:21:45 ◼   ► customers and we're doing everything we [TS]

00:21:47 ◼   ► can to make maps better so there you [TS]

00:21:49 ◼   ► have it some fella named Tim Cook he [TS]

00:21:51 ◼   ► says his signs his letter tim cook [TS]

00:21:53 ◼   ► apple's CEO okay well he said we know [TS]

00:21:56 ◼   ► he's a listener we know he's a siracusa [TS]

00:21:58 ◼   ► fan he says sorry about the maps we know [TS]

00:22:02 ◼   ► they're not great it's a bummer and now [TS]

00:22:04 ◼   ► this is this is a typical example of [TS]

00:22:06 ◼   ► good apple corporate communications like [TS]

00:22:08 ◼   ► a little screen full of text it's [TS]

00:22:10 ◼   ► straightforward in the first paragraph [TS]

00:22:12 ◼   ► as we are extremely sorry and not [TS]

00:22:15 ◼   ► they're not sorry that we're frustrated [TS]

00:22:17 ◼   ► we're sorry for the frustration that [TS]

00:22:19 ◼   ► this has caused what is this this them [TS]

00:22:21 ◼   ► falling short on their commitment to [TS]

00:22:24 ◼   ► make the best products so it's you know [TS]

00:22:27 ◼   ► it's it's pretty much as direct as you [TS]

00:22:29 ◼   ► can get we did something wrong we're [TS]

00:22:31 ◼   ► sorry we're doing everything we can to [TS]

00:22:33 ◼   ► make it better there's a couple of [TS]

00:22:35 ◼   ► paragraphs of explanation at the bottom [TS]

00:22:36 ◼   ► is the second last paragraph i think is [TS]

00:22:38 ◼   ► the most surprising it says while we're [TS]

00:22:40 ◼   ► improving maps you can try alternatives [TS]

00:22:42 ◼   ► by downloading maps apps from map apps [TS]

00:22:44 ◼   ► from the App Store like Bing Map Quest [TS]

00:22:47 ◼   ► ways WA ze yeah or use google or Nokia [TS]

00:22:50 ◼   ► Maps by going to their websites and [TS]

00:22:52 ◼   ► creating an icon on your home screen [TS]

00:22:53 ◼   ► they creating an icon on your home [TS]

00:22:54 ◼   ► screen goes to a help page tells you how [TS]

00:22:57 ◼   ► to do that for people who don't know [TS]

00:22:58 ◼   ► this is kind of interesting where [TS]

00:23:00 ◼   ► they're like they're giving you by name [TS]

00:23:02 ◼   ► explicit things that you can add like [TS]

00:23:05 ◼   ► they don't they do they do link to the [TS]

00:23:06 ◼   ► app store and they linked to how to [TS]

00:23:08 ◼   ► create an icon your arm screen they [TS]

00:23:09 ◼   ► don't link the words Bing Map Quest in [TS]

00:23:11 ◼   ► ways to their product pages but this is [TS]

00:23:14 ◼   ► a pretty big endorsement when Apple and [TS]

00:23:17 ◼   ► its corporate communication names your [TS]

00:23:18 ◼   ► app by name as something that they [TS]

00:23:20 ◼   ► suggest you use while Apple gets its [TS]

00:23:22 ◼   ► stuff together you know we know we know [TS]

00:23:25 ◼   ► we're kind of venomous here but we want [TS]

00:23:28 ◼   ► you I guess it's kind of promoting their [TS]

00:23:29 ◼   ► place saying hey even if us is that the [TS]

00:23:31 ◼   ► platform vendor drops the ball you do [TS]

00:23:34 ◼   ► have other options of course you can't [TS]

00:23:36 ◼   ► make those your default maps app and on [TS]

00:23:38 ◼   ► blah blah blah but you know what do you [TS]

00:23:39 ◼   ► want and so this that I think is the [TS]

00:23:41 ◼   ► most surprising part of this where [TS]

00:23:42 ◼   ► they're they're naming names and [TS]

00:23:44 ◼   ► pointing you to use something else [TS]

00:23:45 ◼   ► they're like we know we messed up in [TS]

00:23:46 ◼   ► fact we know we messed up so bad that [TS]

00:23:49 ◼   ► you're probably going to want to not use [TS]

00:23:50 ◼   ► this thing that we shipped until we get [TS]

00:23:52 ◼   ► our stuff in order so why don't you try [TS]

00:23:55 ◼   ► these other apps you know and then a [TS]

00:23:57 ◼   ► little closing paragraph about how [TS]

00:23:58 ◼   ► everything they do is aimed at making [TS]

00:24:00 ◼   ► their products the best in the world yes [TS]

00:24:01 ◼   ► yes anyway that's that's reasonable you [TS]

00:24:04 ◼   ► don't need to have an intent antennagate [TS]

00:24:06 ◼   ► style press conference I think because [TS]

00:24:09 ◼   ► this is straightforward they ship [TS]

00:24:11 ◼   ► something it's not as good as the thing [TS]

00:24:12 ◼   ► it replaced their sorry they're working [TS]

00:24:14 ◼   ► on it right the antennagate thing I [TS]

00:24:17 ◼   ► actually wrote a blog thing had ours [TS]

00:24:20 ◼   ► about this one had happened that press [TS]

00:24:22 ◼   ► conference bothered me a lot not because [TS]

00:24:25 ◼   ► I think the antenna issue was [TS]

00:24:26 ◼   ► big deal as many many people did and [TS]

00:24:28 ◼   ► many people rope in and say this antenna [TS]

00:24:30 ◼   ► thing is the end of the world apples is [TS]

00:24:32 ◼   ► deceiving everybody they need to be sued [TS]

00:24:34 ◼   ► the iphone 4 is you know total failures [TS]

00:24:36 ◼   ► product blah blah blah I don't believe [TS]

00:24:38 ◼   ► any of that but when they did the [TS]

00:24:40 ◼   ► antenna gate press conference this when [TS]

00:24:41 ◼   ► steve jobs are still a lot he did the [TS]

00:24:43 ◼   ► hall comrades like he was defensive he's [TS]

00:24:45 ◼   ► like fine you want you want some bumpers [TS]

00:24:46 ◼   ► here's some bumpers right he was super [TS]

00:24:50 ◼   ► defensive and in the thing and he never [TS]

00:24:51 ◼   ► directly addressed the issue and the [TS]

00:24:54 ◼   ► issue was like a did explanation of like [TS]

00:24:56 ◼   ► look you know we can hold all these [TS]

00:24:57 ◼   ► other phones they have problems and it's [TS]

00:24:59 ◼   ► not just our phone and this is just [TS]

00:25:00 ◼   ► something that happens blah blah blah [TS]

00:25:01 ◼   ► blah I never once no one asked in the [TS]

00:25:03 ◼   ► audience and he never addressed the [TS]

00:25:05 ◼   ► question of was on I shouldn't but [TS]

00:25:06 ◼   ► everyone's mind which is alright we get [TS]

00:25:08 ◼   ► all this we believe everything you say [TS]

00:25:09 ◼   ► the question is did apples decision to [TS]

00:25:12 ◼   ► go with an external antenna make its [TS]

00:25:14 ◼   ► phone more susceptible to you know the [TS]

00:25:17 ◼   ► interference from hands gripping it like [TS]

00:25:19 ◼   ► that like they would not they wouldn't [TS]

00:25:22 ◼   ► even entertain the answer in all this [TS]

00:25:24 ◼   ► episode loans also have this problem [TS]

00:25:26 ◼   ► it's like does Apple's phone have it [TS]

00:25:27 ◼   ► more because the antenna is me out like [TS]

00:25:29 ◼   ► do you take responsibility Apple for [TS]

00:25:31 ◼   ► making the decision to put the antenna [TS]

00:25:32 ◼   ► on the outside therefore making your [TS]

00:25:34 ◼   ► phone more susceptible than a similar [TS]

00:25:36 ◼   ► phone with the antenna on the inside and [TS]

00:25:37 ◼   ► maybe the answer was no maybe the answer [TS]

00:25:39 ◼   ► is no doesn't make it more susceptible [TS]

00:25:40 ◼   ► but you have to answer it you have to [TS]

00:25:42 ◼   ► say okay now people may be wondering our [TS]

00:25:44 ◼   ► decision to put the the intent on the [TS]

00:25:47 ◼   ► outside does that make our phone more [TS]

00:25:48 ◼   ► susceptible to this will actually be [TS]

00:25:49 ◼   ► tested it and no is not more susceptible [TS]

00:25:51 ◼   ► as exactly as susceptible as all these [TS]

00:25:53 ◼   ► other phones we tested or its average in [TS]

00:25:55 ◼   ► the range or whatever they kind of do [TS]

00:25:57 ◼   ► that in a roundabout way by saying other [TS]

00:25:58 ◼   ► phones have the same problem but they [TS]

00:26:00 ◼   ► never they never talked about their [TS]

00:26:02 ◼   ► responsibility because they're the ones [TS]

00:26:04 ◼   ► who decided to put the antenna on the [TS]

00:26:05 ◼   ► outside where you can touch it with your [TS]

00:26:06 ◼   ► skin right no one made them do that it's [TS]

00:26:08 ◼   ► not a property inheritance cell phones [TS]

00:26:10 ◼   ► it is their phone that they made that [TS]

00:26:12 ◼   ► had vant on the outside and I killed me [TS]

00:26:14 ◼   ► that they would never address that [TS]

00:26:15 ◼   ► especially since I think the answer [TS]

00:26:16 ◼   ► probably would have been like our [TS]

00:26:18 ◼   ► decision to put the antenna on the [TS]

00:26:20 ◼   ► outside mayor Sloane's our phone [TS]

00:26:22 ◼   ► slightly more susceptible but it's still [TS]

00:26:24 ◼   ► within like the average range like there [TS]

00:26:25 ◼   ► was an answer that did not make apple [TS]

00:26:27 ◼   ► look bad what did make apple look bad [TS]

00:26:28 ◼   ► was it dancing around that issue and and [TS]

00:26:30 ◼   ► you know making like they didn't want to [TS]

00:26:33 ◼   ► answer didn't want to address it [TS]

00:26:34 ◼   ► directly they only wanted to talk about [TS]

00:26:35 ◼   ► it in broad terms right [TS]

00:26:39 ◼   ► I think that was a I mean and that was [TS]

00:26:42 ◼   ► of course a perfect encapsulation Steve [TS]

00:26:44 ◼   ► Jobs personality because I'm sure he [TS]

00:26:46 ◼   ► totally thought this was just a blown [TS]

00:26:47 ◼   ► out of proportion any warrants blew it [TS]

00:26:49 ◼   ► on proportion but he got real defense [TS]

00:26:50 ◼   ► that's just that's just his personality [TS]

00:26:51 ◼   ► and as we know as it turns out that [TS]

00:26:54 ◼   ► issue was not the end of the world they [TS]

00:26:55 ◼   ► sold millions of iphone 4s people use [TS]

00:26:57 ◼   ► them you know in action actually yeah [TS]

00:27:00 ◼   ► they actually were able to check their [TS]

00:27:01 ◼   ► email em a call yeah oh well you know [TS]

00:27:03 ◼   ► they're on a teen teen but not you know [TS]

00:27:06 ◼   ► like the thing is it was such a [TS]

00:27:08 ◼   ► non-issue in it that that's the problem [TS]

00:27:09 ◼   ► with this thing is my I look at it as a [TS]

00:27:12 ◼   ► corporate communication issue not as the [TS]

00:27:14 ◼   ► actual technical issue cuz the actual [TS]

00:27:15 ◼   ► technical issue was minor and they fixed [TS]

00:27:17 ◼   ► it with the the antenna switching and [TS]

00:27:19 ◼   ► all that stuff and now we just forget [TS]

00:27:20 ◼   ► all about but anyway this seems much [TS]

00:27:21 ◼   ► more direct they're not hemming and [TS]

00:27:23 ◼   ► hawing ascariasis I it's on us we ship [TS]

00:27:26 ◼   ► this thing it's not as good as we hoped [TS]

00:27:27 ◼   ► it would be we're sorry we're trying to [TS]

00:27:29 ◼   ► fix it so thumbs up an apple thumbs up [TS]

00:27:31 ◼   ► and Tim Cook uh now fix those maps [TS]

00:27:34 ◼   ► details really Tim Cook they're waiting [TS]

00:27:39 ◼   ► yeah sure I mean I'm sure it's Steve [TS]

00:27:42 ◼   ► Jobs existed a control freak and I would [TS]

00:27:43 ◼   ► imagine tim cook it like buses got to do [TS]

00:27:46 ◼   ► all day right right he can write a five [TS]

00:27:47 ◼   ► paragraph yeah thank you know I'm you [TS]

00:27:50 ◼   ► know they have people i'm sure it's [TS]

00:27:51 ◼   ► massage and blah blah blah but when you [TS]

00:27:53 ◼   ► read it and you hear the little soothing [TS]

00:27:54 ◼   ► Tim Cook voice it sounds like something [TS]

00:27:56 ◼   ► he would say right no totally does it's [TS]

00:27:59 ◼   ► told I believe it was him yeah Darla sue [TS]

00:28:02 ◼   ► her for sponsor okay harvest the hurt [TS]

00:28:06 ◼   ► you heard of these guys ring I thought [TS]

00:28:08 ◼   ► it was a command I was going to go out [TS]

00:28:09 ◼   ► it doesn't begin rob's yeah these guys [TS]

00:28:12 ◼   ► harvest they they make the back office [TS]

00:28:14 ◼   ► tasks like things like time tracking to [TS]

00:28:16 ◼   ► getting time reports and invoicing all [TS]

00:28:19 ◼   ► of this stuff they make it super simple [TS]

00:28:21 ◼   ► and super easy a get harvest comma 0 [TS]

00:28:24 ◼   ► actually get harvest calm / 5 by 5 is [TS]

00:28:26 ◼   ► the aura like free to use but let me [TS]

00:28:28 ◼   ► tell you about this you want you want to [TS]

00:28:29 ◼   ► track some time it doesn't matter if [TS]

00:28:31 ◼   ► you're doing client work and you have [TS]

00:28:33 ◼   ► multiple projects or if you are a [TS]

00:28:35 ◼   ► company with multiple employees I'll [TS]

00:28:37 ◼   ► tell you how we use harvest here I have [TS]

00:28:39 ◼   ► people who work here with me some of [TS]

00:28:41 ◼   ► them are full-time some of them are [TS]

00:28:43 ◼   ► part-time some of them are hourly some [TS]

00:28:45 ◼   ► of them are contract doesn't matter that [TS]

00:28:46 ◼   ► we all use this and this is the way that [TS]

00:28:48 ◼   ► we track time and it's incredibly useful [TS]

00:28:50 ◼   ► because I can go and say okay how long [TS]

00:28:52 ◼   ► did it take to [TS]

00:28:53 ◼   ► deuce the show how long did it take to [TS]

00:28:54 ◼   ► edit the show how long did it take to [TS]

00:28:56 ◼   ► update the CMS all of those things and [TS]

00:28:58 ◼   ► then my own time I'll put that in there [TS]

00:29:00 ◼   ► and I can figure out what the actual [TS]

00:29:01 ◼   ► cost of doing an episode of a show is [TS]

00:29:02 ◼   ► very interesting stuff well of course if [TS]

00:29:04 ◼   ► your billing clients you need to know [TS]

00:29:06 ◼   ► this kind of thing and you need to be [TS]

00:29:07 ◼   ► able to show you a client yeah we worked [TS]

00:29:08 ◼   ► 100 hours what would you do I we just [TS]

00:29:10 ◼   ► worked hundred hours no they won't see [TS]

00:29:11 ◼   ► it broken down and you want to be able [TS]

00:29:14 ◼   ► to break it down internally for your [TS]

00:29:15 ◼   ► internal stuff as well there it makes it [TS]

00:29:18 ◼   ► super easy to do all this and then you [TS]

00:29:19 ◼   ► can turn those things into invoices and [TS]

00:29:21 ◼   ► you invoice your clients right there in [TS]

00:29:22 ◼   ► the system collect payment multiple [TS]

00:29:24 ◼   ► payment options it's great love these [TS]

00:29:26 ◼   ► guys they've been a longtime sponsor and [TS]

00:29:28 ◼   ► and more and more people are writing [TS]

00:29:31 ◼   ► into let me know they've tried it and [TS]

00:29:32 ◼   ► they love these guys you can try to free [TS]

00:29:34 ◼   ► for 30 days if you don't fall in love [TS]

00:29:36 ◼   ► with it you don't want to switch just [TS]

00:29:39 ◼   ► stop using it the trial expires you [TS]

00:29:40 ◼   ► don't give them a credit card that's it [TS]

00:29:42 ◼   ► if you do like it i think you will then [TS]

00:29:45 ◼   ► you enter the code five by five and you [TS]

00:29:47 ◼   ► get fifty percent off your first month [TS]

00:29:48 ◼   ► you get to do it by November 15 2012 but [TS]

00:29:51 ◼   ► go to get harvest com / 5 by 5 doing so [TS]

00:29:54 ◼   ► will support the show and signing up and [TS]

00:29:57 ◼   ► will make your business better so check [TS]

00:29:59 ◼   ► them out get harvest calm / 5 by 5 [TS]

00:30:01 ◼   ► sounds like kind of tool that I would [TS]

00:30:04 ◼   ► use to find out exactly to once again [TS]

00:30:07 ◼   ► confirm that i am working for less than [TS]

00:30:09 ◼   ► minimum wage when I spend a bajillion [TS]

00:30:10 ◼   ► hours doing in my class 10 review day [TS]

00:30:13 ◼   ► you would definitely be able to use that [TS]

00:30:15 ◼   ► I would be afraid of the answer but this [TS]

00:30:17 ◼   ► is your actual business not something [TS]

00:30:19 ◼   ► you do fun you should know the answer [TS]

00:30:20 ◼   ► you need some the answer of how much you [TS]

00:30:23 ◼   ► know time energy you're spending it [TS]

00:30:25 ◼   ► reminds me of a Merlin's whole big thing [TS]

00:30:26 ◼   ► about dindi I think he did a blog post [TS]

00:30:28 ◼   ► about this i was gonna say he talked [TS]

00:30:29 ◼   ► about this in the light recent back to [TS]

00:30:30 ◼   ► work but i think he actually wrote [TS]

00:30:31 ◼   ► something on the web did you read this [TS]

00:30:33 ◼   ► about a tips for people doing pub but i [TS]

00:30:35 ◼   ► doing speaking like speaking engagement [TS]

00:30:37 ◼   ► okay you yeah you know he has a website [TS]

00:30:40 ◼   ► he used to have a website i don't know [TS]

00:30:42 ◼   ► fee yeah anyway this is this he was [TS]

00:30:45 ◼   ► actually sending an email to a friend [TS]

00:30:47 ◼   ► who was asking him hey i'm thinking of [TS]

00:30:48 ◼   ► doing speaking engagements could you [TS]

00:30:49 ◼   ► give me some tips and he wrote this [TS]

00:30:51 ◼   ► whole big thing about correctly [TS]

00:30:52 ◼   ► calculating how much time speaking is [TS]

00:30:55 ◼   ► actually good to take because even [TS]

00:30:57 ◼   ► though they say he's talked about this [TS]

00:30:58 ◼   ► michelle you really think it's oh you're [TS]

00:30:59 ◼   ► gonna give a 20-minute talk you don't [TS]

00:31:00 ◼   ► build it as 20 minutes of your time [TS]

00:31:02 ◼   ► that's not how it works and it doesn't [TS]

00:31:04 ◼   ► take 20 minutes your time anyway [TS]

00:31:05 ◼   ► says for him it takes three days minimum [TS]

00:31:07 ◼   ► to do any kind of speaking engagement [TS]

00:31:08 ◼   ► not that he doesn't that much anymore I [TS]

00:31:10 ◼   ► would put that in the show notes if I [TS]

00:31:12 ◼   ► knew the URL but i'll try to find it [TS]

00:31:14 ◼   ► after they all look for too funny in the [TS]

00:31:15 ◼   ► chat room knows that they can put in the [TS]

00:31:17 ◼   ► heat it was on I think I was on his [TS]

00:31:19 ◼   ► website not 43 folders me Merlin mancom [TS]

00:31:22 ◼   ► hard to keep him his stuff straight he [TS]

00:31:24 ◼   ► may have more than one website I'm [TS]

00:31:26 ◼   ► suspecting maybe just maybe all right [TS]

00:31:31 ◼   ► next bit of follow-up related to maps is [TS]

00:31:35 ◼   ► a bit anonymous I don't know why this is [TS]

00:31:37 ◼   ► anonymous but I will make an anonymous [TS]

00:31:38 ◼   ► because they said please make an [TS]

00:31:39 ◼   ► anonymous so here you go bit of [TS]

00:31:41 ◼   ► follow-up about iOS 6 maps he says he [TS]

00:31:44 ◼   ► lives in wakefield Rhode Island but for [TS]

00:31:46 ◼   ► some reason iOS 6 maps has moved all the [TS]

00:31:48 ◼   ► businesses in that town to Wakefield [TS]

00:31:50 ◼   ► Massachusetts which is a hundred miles [TS]

00:31:51 ◼   ► away so if he tries to get direction to [TS]

00:31:54 ◼   ► the pizza place down the street it sends [TS]

00:31:55 ◼   ► them 100 miles away to Wakefield [TS]

00:31:57 ◼   ► Massachusetts this this points to [TS]

00:32:00 ◼   ► something that I've seen speculated [TS]

00:32:02 ◼   ► about a lot online which is that it's [TS]

00:32:04 ◼   ► not so much that Apple has bad data but [TS]

00:32:06 ◼   ► that taking this data and like [TS]

00:32:09 ◼   ► integrating it from all the various data [TS]

00:32:10 ◼   ► sources something may be going wrong and [TS]

00:32:13 ◼   ► they're like it's not like this you know [TS]

00:32:14 ◼   ► you don't have the right roads or you're [TS]

00:32:16 ◼   ► missing your road here you forgot this [TS]

00:32:17 ◼   ► road is runway here it is a Wakefield [TS]

00:32:19 ◼   ► Rhode Island all the businesses are [TS]

00:32:21 ◼   ► ending up on weekly of Massachusetts [TS]

00:32:22 ◼   ► like so the business landmarks must be [TS]

00:32:25 ◼   ► coming for devaron place on the roads or [TS]

00:32:26 ◼   ► whatever and they're not integrating the [TS]

00:32:27 ◼   ► right way and there must be custom set [TS]

00:32:28 ◼   ► of matching of like oh here all these [TS]

00:32:30 ◼   ► Wakefield businesses let's put them in [TS]

00:32:32 ◼   ► Wakefield but they get the wrong state [TS]

00:32:33 ◼   ► and it's kind of near work you know so [TS]

00:32:36 ◼   ► that's a problem and I don't know any [TS]

00:32:39 ◼   ► more than anyone else knows about this [TS]

00:32:40 ◼   ► but the more reports that we get these [TS]

00:32:43 ◼   ► actual issues make me think that there [TS]

00:32:45 ◼   ► are problems in every level of this you [TS]

00:32:47 ◼   ► know data doesn't have the right [TS]

00:32:48 ◼   ► granularity date is just wrong or the [TS]

00:32:51 ◼   ► data is right and it's just mapped to [TS]

00:32:52 ◼   ► the wrong place I don't envy the task [TS]

00:32:56 ◼   ► Apple has head of us and that leads to [TS]

00:32:59 ◼   ► the next bit of fault from Joe lion who [TS]

00:33:00 ◼   ► has an awesome name ah he says you could [TS]

00:33:03 ◼   ► like it better if it was Joe mountain [TS]

00:33:06 ◼   ► lion no just line is fine that's King [TS]

00:33:08 ◼   ► the jungle mountain lion is was like a [TS]

00:33:10 ◼   ► puma or something it's not even though [TS]

00:33:11 ◼   ► anyway sorry biologist did I remember [TS]

00:33:14 ◼   ► what family Matt lines going so he says [TS]

00:33:17 ◼   ► he thinks Apple maps will never catch [TS]

00:33:19 ◼   ► never in all caps catch up to the [TS]

00:33:20 ◼   ► quality coverage accuracy of google map [TS]

00:33:22 ◼   ► simply because the sheer amount of brute [TS]

00:33:24 ◼   ► force also in all caps in man-hours and [TS]

00:33:26 ◼   ► dollars that Google is willing to spend [TS]

00:33:28 ◼   ► on adding new and better information to [TS]

00:33:29 ◼   ► their database Apple has shown that it [TS]

00:33:31 ◼   ► rarely if ever chooses the brute force [TS]

00:33:33 ◼   ► method instead tries to solve problems [TS]

00:33:34 ◼   ► with engineering prowess and cleverness [TS]

00:33:36 ◼   ► that is Apple tends to favor elegant [TS]

00:33:38 ◼   ► simple solutions while Google would be [TS]

00:33:39 ◼   ► just as happy to pay an army of people [TS]

00:33:41 ◼   ► to manually solve the problem and [TS]

00:33:42 ◼   ► sometimes simply an army of people can [TS]

00:33:44 ◼   ► come up with better results than even [TS]

00:33:46 ◼   ► the smartest most clever algorithms this [TS]

00:33:48 ◼   ► is one of my fears as well with Apple [TS]

00:33:50 ◼   ► taking over maps like I understand the [TS]

00:33:51 ◼   ► reason they did it and I think maps [TS]

00:33:53 ◼   ► unlike say something like web search is [TS]

00:33:55 ◼   ► finite and bounded there's only one [TS]

00:33:57 ◼   ► earth it has a finite amount of surface [TS]

00:33:58 ◼   ► on it you know like but it's always [TS]

00:34:00 ◼   ► changing I know but it's not changing as [TS]

00:34:03 ◼   ► fast as like the web for example you [TS]

00:34:05 ◼   ► don't need to re-index the entire Earth [TS]

00:34:06 ◼   ► every 15 minutes right you can you know [TS]

00:34:08 ◼   ► delays are acceptable there takes a long [TS]

00:34:11 ◼   ► time to build new roads and everything [TS]

00:34:13 ◼   ► right ah so it seems like the size of [TS]

00:34:15 ◼   ► the problem maybe Apple can handle but [TS]

00:34:18 ◼   ► they've just never been good at this [TS]

00:34:19 ◼   ► type of problem like they just want to [TS]

00:34:20 ◼   ► partner were somebody who has already [TS]

00:34:21 ◼   ► solved that in integrating everything [TS]

00:34:23 ◼   ► but Google is you know goulds it's [TS]

00:34:25 ◼   ► blowing to do crazy stuff like whatever [TS]

00:34:27 ◼   ► the book scanning project is like you [TS]

00:34:29 ◼   ► know what if we could OCR scan every [TS]

00:34:31 ◼   ► book in the world that would be cool [TS]

00:34:32 ◼   ► that was searchable right it's like and [TS]

00:34:34 ◼   ► any other company they be like haha yeah [TS]

00:34:36 ◼   ► that'd be cool right uh but then google [TS]

00:34:38 ◼   ► says no let's just pay people to sit [TS]

00:34:40 ◼   ► there and open a book and put it [TS]

00:34:42 ◼   ► facedown on the scanner then turn the [TS]

00:34:43 ◼   ► page and put the book face down on the [TS]

00:34:45 ◼   ► scanner and turn the page and put like [TS]

00:34:47 ◼   ► and they just they just do it like the [TS]

00:34:49 ◼   ► same thing with the street view it's [TS]

00:34:50 ◼   ► like all right well well we need to that [TS]

00:34:51 ◼   ► I guess we need a whole bunch of cars it [TS]

00:34:53 ◼   ► was cameras on the top there like [TS]

00:34:54 ◼   ► network connected and just have them [TS]

00:34:55 ◼   ► drive over every street in the US okay [TS]

00:34:57 ◼   ► and go like that type of project doesn't [TS]

00:34:59 ◼   ► happen at Apple but and that's a huge [TS]

00:35:02 ◼   ► advantage to google has a that they're [TS]

00:35:04 ◼   ► willing to do that and beat that they [TS]

00:35:05 ◼   ► have done it so far you know they've [TS]

00:35:07 ◼   ► done so much I think the last thing I [TS]

00:35:09 ◼   ► read was the Google was like doing [TS]

00:35:10 ◼   ► underwater stuff just to show off and [TS]

00:35:11 ◼   ► everything like can you sit picture a [TS]

00:35:14 ◼   ► project like that happening an apple [TS]

00:35:16 ◼   ► like Apple decides the street view is [TS]

00:35:17 ◼   ► important yeah and it decides okay we're [TS]

00:35:20 ◼   ► going to get a fleet of cars we're gonna [TS]

00:35:22 ◼   ► pay a bunch of people and we're going to [TS]

00:35:23 ◼   ► drive all over the entire United States [TS]

00:35:24 ◼   ► it's not like they don't have the money [TS]

00:35:25 ◼   ► but it's just not in Apple's corporate [TS]

00:35:26 ◼   ► culture and I think Joe is right that [TS]

00:35:28 ◼   ► Apple's culture is like oh let's find a [TS]

00:35:31 ◼   ► clever engineering solution let's find a [TS]

00:35:32 ◼   ► way to [TS]

00:35:33 ◼   ► get that data from elsewhere or computed [TS]

00:35:36 ◼   ► dynamically or integrate these five data [TS]

00:35:38 ◼   ► sources and then you have that one of [TS]

00:35:39 ◼   ► the interesting idea that Merlin is just [TS]

00:35:41 ◼   ► emphasis from a while ago but Sir he's [TS]

00:35:44 ◼   ► put it in the chair he says you're dead [TS]

00:35:46 ◼   ► to me Dan dead but I thought it was in [TS]

00:35:48 ◼   ► reference to this but it wasn't I'm [TS]

00:35:49 ◼   ► sorry to interrupt you there are so many [TS]

00:35:50 ◼   ► reasons he could be saying that I doubt [TS]

00:35:52 ◼   ► really hard sighs for definite down on [TS]

00:35:54 ◼   ► something in Purdue any way I please [TS]

00:35:55 ◼   ► continue thought you'd appreciate so the [TS]

00:35:59 ◼   ► most recent fun theory I saw which I [TS]

00:36:01 ◼   ► think this was just totally made up but [TS]

00:36:03 ◼   ► and would have tremendous privacy [TS]

00:36:05 ◼   ► implications and probably isn't [TS]

00:36:06 ◼   ► happening but it's fun to think about is [TS]

00:36:08 ◼   ► that the new panorama feature on iOS 6 [TS]

00:36:11 ◼   ► that you can use with your iphone 5 and [TS]

00:36:12 ◼   ► I think it works on a 4 and 4s to write [TS]

00:36:14 ◼   ► the panorama image thing Apple will just [TS]

00:36:17 ◼   ► collect those and eventually it will [TS]

00:36:19 ◼   ► have the equivalent of street view just [TS]

00:36:20 ◼   ► people taking panoramic pictures which [TS]

00:36:23 ◼   ► is not true and would not work but it's [TS]

00:36:25 ◼   ► a fun thing to think of but that's but [TS]

00:36:26 ◼   ► that's still even that crazy idea is [TS]

00:36:29 ◼   ► different than saying all right this is [TS]

00:36:30 ◼   ► the problem we have and we're going to [TS]

00:36:32 ◼   ► solve it with brute force by having [TS]

00:36:34 ◼   ► thousands of people drive thousands of [TS]

00:36:36 ◼   ► miles and you know or and fix this type [TS]

00:36:39 ◼   ► of thing and that costs lots of money [TS]

00:36:40 ◼   ► and take lots of time and it's not the [TS]

00:36:41 ◼   ► approach that will tends to take and [TS]

00:36:43 ◼   ► mapping is this type of solution jogos [TS]

00:36:47 ◼   ► ons that people seem to think that Apple [TS]

00:36:50 ◼   ► has an engineering problem like it can [TS]

00:36:51 ◼   ► be solved with more elegant engineering [TS]

00:36:53 ◼   ► or reanalyzing the road data or [TS]

00:36:55 ◼   ► rejiggering the routing algorithms are [TS]

00:36:57 ◼   ► making their three algorithms smarter or [TS]

00:36:58 ◼   ► collecting real life usage data from [TS]

00:37:00 ◼   ► users and he like myself also thinks [TS]

00:37:03 ◼   ► that the amount of data they get from [TS]

00:37:06 ◼   ► like people trying to correct things as [TS]

00:37:07 ◼   ► limit i think talked about in the last [TS]

00:37:08 ◼   ► show like what do you say you're like [TS]

00:37:10 ◼   ► this place is messed up but you're not [TS]

00:37:11 ◼   ► there manually drawing the roads with [TS]

00:37:13 ◼   ► your fingers or something somebody has [TS]

00:37:14 ◼   ► to fix it like a human being and if you [TS]

00:37:16 ◼   ► get millions and millions of people [TS]

00:37:17 ◼   ► doing that you still need people to go [TS]

00:37:20 ◼   ► and fix the data so we think small [TS]

00:37:23 ◼   ► apples map engineering make it better [TS]

00:37:25 ◼   ► they'll still lagged behind because [TS]

00:37:26 ◼   ► they're unwilling to employ thousands of [TS]

00:37:27 ◼   ► people to do mundane tasks and blah blah [TS]

00:37:29 ◼   ► blah and he gave me a link to this [TS]

00:37:31 ◼   ► article in the Atlantic that I think I [TS]

00:37:32 ◼   ► had seen and actually into the paper [TS]

00:37:34 ◼   ► before we haven't gotten to reading it's [TS]

00:37:36 ◼   ► called how Google builds its maps and [TS]

00:37:38 ◼   ► what it means for the future of [TS]

00:37:39 ◼   ► everything and it talks about the links [TS]

00:37:40 ◼   ► that Apple goes do to do all the mapping [TS]

00:37:43 ◼   ► stuff that they do [TS]

00:37:46 ◼   ► Google rather and I'm this is my big [TS]

00:37:50 ◼   ► fear with the maps like I really like I [TS]

00:37:51 ◼   ► said the last show it's clear to me that [TS]

00:37:52 ◼   ► Apple is committed to making the maps [TS]

00:37:54 ◼   ► better they think it's something that [TS]

00:37:56 ◼   ► they have to control and do and like I [TS]

00:37:57 ◼   ► said that they've already got planned [TS]

00:37:59 ◼   ► out in the future that keynote [TS]

00:38:02 ◼   ► presentation where they can say our maps [TS]

00:38:03 ◼   ► weren't great but made them better now [TS]

00:38:05 ◼   ► we believe we have the best maps in the [TS]

00:38:06 ◼   ► world but when will that happen and will [TS]

00:38:09 ◼   ► they really have the best maps in the [TS]

00:38:10 ◼   ► world because Google's not standing [TS]

00:38:11 ◼   ► still I think and this is a corporate [TS]

00:38:13 ◼   ► culture thing like apples corporate [TS]

00:38:15 ◼   ► culture is work smarter not harder which [TS]

00:38:17 ◼   ► is a pretty darn good corporate culture [TS]

00:38:19 ◼   ► and make some tons and tons of money and [TS]

00:38:20 ◼   ► the biggest company in the world like [TS]

00:38:21 ◼   ► thumbs up on that thing but in certain [TS]

00:38:23 ◼   ► areas it may be that you know Google [TS]

00:38:26 ◼   ► work smarter and harder like they're [TS]

00:38:28 ◼   ► really smart about how they do their [TS]

00:38:30 ◼   ► Street View stuff and how they integrate [TS]

00:38:31 ◼   ► input from people and how they do the [TS]

00:38:32 ◼   ► corrections but they also work harder [TS]

00:38:34 ◼   ► like it's it's like a brute force method [TS]

00:38:36 ◼   ► combined with engineering the cleverness [TS]

00:38:39 ◼   ► and so far I haven't seen anything [TS]

00:38:42 ◼   ► except perhaps manufacturing what Apple [TS]

00:38:45 ◼   ► is willing to go the brute force route [TS]

00:38:46 ◼   ► but even in manufacturing they're [TS]

00:38:47 ◼   ► willing to make other people they [TS]

00:38:48 ◼   ► partner and pay some money up front to [TS]

00:38:51 ◼   ► build stuff and help you know the [TS]

00:38:52 ◼   ► factories get on their feet and stuff [TS]

00:38:53 ◼   ► like that but they don't own that stuff [TS]

00:38:55 ◼   ► so uh this is really the first like sort [TS]

00:38:59 ◼   ► of Apple can't Apple can't escape this [TS]

00:39:02 ◼   ► Apple can't ignore it or shirk it or [TS]

00:39:03 ◼   ► think it's not important or whatever [TS]

00:39:04 ◼   ► like they could be so many other things [TS]

00:39:06 ◼   ► like they can't leave this as a hobby [TS]

00:39:07 ◼   ► it's not like Apple TV it's not like you [TS]

00:39:09 ◼   ► know selling movies and music where they [TS]

00:39:11 ◼   ► can just wait for the partners to come [TS]

00:39:12 ◼   ► around this is a critical got to happen [TS]

00:39:14 ◼   ► you know main line business our most [TS]

00:39:17 ◼   ► important product has to be fixed [TS]

00:39:19 ◼   ► everybody knows about it type of thing [TS]

00:39:21 ◼   ► they there's no getting around this is [TS]

00:39:22 ◼   ► no waffling for years like they've been [TS]

00:39:24 ◼   ► doing with television everything like [TS]

00:39:25 ◼   ► that they have to do this maps thing [TS]

00:39:27 ◼   ► right and so this is the first real test [TS]

00:39:29 ◼   ► of their corporate culture I guess I [TS]

00:39:31 ◼   ► cloud was kind of another them because [TS]

00:39:32 ◼   ► they had to have some online thing and [TS]

00:39:33 ◼   ► but there it wasn't on such a tight [TS]

00:39:36 ◼   ► timeline like every 10 mobileme stunk [TS]

00:39:38 ◼   ► and the I cut came out and it's slowly [TS]

00:39:40 ◼   ► rolling out it's not that big of a deal [TS]

00:39:41 ◼   ► but I'm if you buy that phone in the [TS]

00:39:42 ◼   ► maps are bad that is a big thing that [TS]

00:39:45 ◼   ► anybody can see whereas iCloud being [TS]

00:39:47 ◼   ► flaky I mean that's also bad but it's [TS]

00:39:52 ◼   ► probably not as critical to the average [TS]

00:39:54 ◼   ► person as the map so let's check back in [TS]

00:39:57 ◼   ► a year and see how this all wet because [TS]

00:39:59 ◼   ► I think this is a real [TS]

00:40:00 ◼   ► test of a purse call / culture they've [TS]

00:40:02 ◼   ► shown that they're not been able to turn [TS]

00:40:04 ◼   ► their culture around to be like a server [TS]

00:40:06 ◼   ► focused company to concentrate on the [TS]

00:40:07 ◼   ► cloud they're not doing iCloud as well [TS]

00:40:09 ◼   ► as other cloud-based computing companies [TS]

00:40:12 ◼   ► are maps is different than cloud stuff [TS]

00:40:14 ◼   ► much more critical and I think it's [TS]

00:40:17 ◼   ► something that Apple could do but it [TS]

00:40:19 ◼   ► will mean changing their culture to say [TS]

00:40:20 ◼   ► in their meeting why don't we just hire [TS]

00:40:23 ◼   ► people to drive all the roads just like [TS]

00:40:25 ◼   ► Google did and just someone raised their [TS]

00:40:27 ◼   ► hand ago that's not the Apple way that's [TS]

00:40:28 ◼   ► crazy we don't do that type of thing [TS]

00:40:30 ◼   ► let's find a clever way to do it or [TS]

00:40:31 ◼   ► let's part number somebody's already [TS]

00:40:32 ◼   ► done that or we can't afford to do that [TS]

00:40:33 ◼   ► or I don't know how those meetings go [TS]

00:40:35 ◼   ► but it's like you have a hundred billion [TS]

00:40:36 ◼   ► dollars what are you saving it for if [TS]

00:40:38 ◼   ► maps are important you should be [TS]

00:40:39 ◼   ► spending more money than Google on maps [TS]

00:40:40 ◼   ► like that's what it comes down to how [TS]

00:40:42 ◼   ► much money has google spent on maps from [TS]

00:40:44 ◼   ► the day they started doing it until now [TS]

00:40:46 ◼   ► yeah an apple needs to spend that much [TS]

00:40:49 ◼   ► money you want you're not you know you [TS]

00:40:50 ◼   ► sell we're gonna have better maps in [TS]

00:40:52 ◼   ► Google but we're going to spend less [TS]

00:40:53 ◼   ► money maybe but unless someone has an [TS]

00:40:55 ◼   ► awesome brilliant idea to make that [TS]

00:40:57 ◼   ► happen and so far apparently they have [TS]

00:40:58 ◼   ► it for however many years they've been [TS]

00:40:59 ◼   ► working on the iOS 6 maps with all those [TS]

00:41:01 ◼   ► acquisitions I don't envy the task ahead [TS]

00:41:05 ◼   ► of them but they've this is the path [TS]

00:41:07 ◼   ► they've chosen for themselves but the [TS]

00:41:08 ◼   ► inner with it's not like that a choice [TS]

00:41:10 ◼   ► it's not like they couldn't have chosen [TS]

00:41:11 ◼   ► this path well that their choice would [TS]

00:41:14 ◼   ► have been you know then again in the [TS]

00:41:16 ◼   ► week since we did last show they've been [TS]

00:41:18 ◼   ► more stories about what actually [TS]

00:41:19 ◼   ► happened between them and it looks like [TS]

00:41:21 ◼   ► it's not any one party to blame entirely [TS]

00:41:23 ◼   ► just I couldn't come to an agreement we [TS]

00:41:25 ◼   ► don't know the details but we can [TS]

00:41:26 ◼   ► imagine what they are like we can [TS]

00:41:28 ◼   ► imagine with some confidence that what [TS]

00:41:30 ◼   ► Apple wanted was vector maps and [TS]

00:41:32 ◼   ► turn-by-turn directions those are things [TS]

00:41:33 ◼   ► that didn't have I'm sure that's what [TS]

00:41:35 ◼   ► they wanted right so we know what [TS]

00:41:36 ◼   ► Apple's demands are and then Google's [TS]

00:41:37 ◼   ► demands we can imagine with slightly [TS]

00:41:38 ◼   ► less certainty but we can imagine what [TS]

00:41:40 ◼   ► Google waters but they always want more [TS]

00:41:42 ◼   ► information from users the ability to [TS]

00:41:43 ◼   ► show more ads like all the stuff that [TS]

00:41:44 ◼   ► Google wants and those they just [TS]

00:41:46 ◼   ► couldn't come to an agreement I guess [TS]

00:41:47 ◼   ► and so Apple had they go off on its own [TS]

00:41:50 ◼   ► right but if you know if Matt Apple made [TS]

00:41:54 ◼   ► a different decision if they'd cave and [TS]

00:41:56 ◼   ► said okay Google you can have more [TS]

00:41:57 ◼   ► prominent branding you can have better [TS]

00:41:59 ◼   ► access to our user information you can [TS]

00:42:01 ◼   ► show your ads you can integrate it with [TS]

00:42:03 ◼   ► google latitude or whatever you're you [TS]

00:42:05 ◼   ► know branded location-based thing is [TS]

00:42:07 ◼   ► then iOS users would currently have [TS]

00:42:10 ◼   ► better maps than they do but Apple chose [TS]

00:42:13 ◼   ► not [TS]

00:42:13 ◼   ► to compromise in that way and they said [TS]

00:42:15 ◼   ► no we want to keep our Maps pure we [TS]

00:42:16 ◼   ► don't want to have ads we don't want to [TS]

00:42:18 ◼   ► give our competitor access to our users [TS]

00:42:20 ◼   ► and more information so it's not like [TS]

00:42:22 ◼   ► they didn't have a choice they had a [TS]

00:42:23 ◼   ► choice that but they they chose based on [TS]

00:42:25 ◼   ► their their their corporate values of [TS]

00:42:27 ◼   ► user experience which i think that's [TS]

00:42:29 ◼   ► that's a good value to have and that [TS]

00:42:31 ◼   ► decision is fine but now you're on the [TS]

00:42:32 ◼   ► hook to make your own maps and Apple has [TS]

00:42:35 ◼   ► not succeeded Tim Cook says we're sorry [TS]

00:42:37 ◼   ► we decide to make her own Maps he [TS]

00:42:40 ◼   ► doesn't go into it's interesting that he [TS]

00:42:41 ◼   ► doesn't go into like oh the reason we're [TS]

00:42:43 ◼   ► making it like what he doesn't even [TS]

00:42:44 ◼   ► address why are we making her own Maps [TS]

00:42:46 ◼   ► like all that all that background stuff [TS]

00:42:48 ◼   ► like well Google wasn't giving us the [TS]

00:42:50 ◼   ► good stuff and we tried to renegotiate [TS]

00:42:52 ◼   ► for the good stuff but we couldn't agree [TS]

00:42:53 ◼   ► you know like you know we couldn't come [TS]

00:42:55 ◼   ► to an agreement therefore we headed to [TS]

00:42:56 ◼   ► our own Maps apple just says we want to [TS]

00:42:58 ◼   ► make the best maps we didn't we're sorry [TS]

00:43:00 ◼   ► which i think is sufficient ah but it's [TS]

00:43:03 ◼   ► not like Apple didn't have a choice they [TS]

00:43:05 ◼   ► just made a choice yeah you know based [TS]

00:43:08 ◼   ► on what they always make choices on [TS]

00:43:10 ◼   ► which is fine but now you're on the hook [TS]

00:43:11 ◼   ► to do great maps so I'll be watching to [TS]

00:43:17 ◼   ► see how they do i really hope i see i [TS]

00:43:20 ◼   ► guess data center is another place for [TS]

00:43:21 ◼   ► the kind of brute force it like they did [TS]

00:43:23 ◼   ► a humungo data center but even that [TS]

00:43:25 ◼   ► stuff like those groups the people who [TS]

00:43:27 ◼   ► do the data centers and the server side [TS]

00:43:29 ◼   ► stuff and the people who are responsible [TS]

00:43:30 ◼   ► for maps don't you feel like you know [TS]

00:43:32 ◼   ► the people who actually work on iOS like [TS]

00:43:36 ◼   ► it turn their nose up in them when they [TS]

00:43:37 ◼   ► walk by them in the cafeteria no they [TS]

00:43:39 ◼   ► know those guys are there you know [TS]

00:43:41 ◼   ► they're keeping him going it just [TS]

00:43:44 ◼   ► especially when Jobs was there because [TS]

00:43:45 ◼   ► jobs according to all the stories and [TS]

00:43:48 ◼   ► the books everything was like you know [TS]

00:43:49 ◼   ► buddy buddy with I of him was all about [TS]

00:43:51 ◼   ► the hardware product and he liked the [TS]

00:43:52 ◼   ► awesome software when said want to see [TS]

00:43:55 ◼   ► what the software people to him do you [TS]

00:43:55 ◼   ► think I'd you know Steve Jobs to his [TS]

00:43:58 ◼   ► hanging out with server-side people he [TS]

00:43:59 ◼   ► only had to saw them when they screwed [TS]

00:44:00 ◼   ► up and if they weren't screwing up find [TS]

00:44:02 ◼   ► he did Mona like Oh take me through a [TS]

00:44:04 ◼   ► tour of your data centers and how we [TS]

00:44:05 ◼   ► maybe I'm wrong about this it's hard so [TS]

00:44:07 ◼   ► hard to tell from the outside but from [TS]

00:44:09 ◼   ► the outside it's so clear that that [TS]

00:44:12 ◼   ► Apple's culture technological and [TS]

00:44:14 ◼   ► corporate culture is very different from [TS]

00:44:16 ◼   ► Google's when it comes to focus on [TS]

00:44:18 ◼   ► things like something the cat sitting in [TS]

00:44:21 ◼   ► manpower it's weird because you could [TS]

00:44:23 ◼   ► argue or you could say that you know [TS]

00:44:25 ◼   ► Google's expertise has always been date [TS]

00:44:27 ◼   ► and the total lack of user experience [TS]

00:44:30 ◼   ► attention until very recently an apple [TS]

00:44:32 ◼   ► you could have said was the opposite of [TS]

00:44:34 ◼   ► that and that they've always focused [TS]

00:44:36 ◼   ► tremendously on the user experience on [TS]

00:44:38 ◼   ► the user experience being great and [TS]

00:44:40 ◼   ► maybe less on things like data I mean I [TS]

00:44:42 ◼   ► don't think ping is a good thing to [TS]

00:44:44 ◼   ► point to here but it is an example of [TS]

00:44:47 ◼   ► them sort of being in an area outside of [TS]

00:44:49 ◼   ► their deep level of expertise and here [TS]

00:44:52 ◼   ► you have a situation where Google is [TS]

00:44:54 ◼   ► winning because of their data Google is [TS]

00:44:56 ◼   ► winning because they have this [TS]

00:44:58 ◼   ► incredible volume of data that's been [TS]

00:45:01 ◼   ► entered in it's been you know users have [TS]

00:45:04 ◼   ► helped create this over the years and [TS]

00:45:06 ◼   ► now this is situation where Apple's [TS]

00:45:07 ◼   ► weakness in this area has become very [TS]

00:45:10 ◼   ► unfortunately very visible yes I'm just [TS]

00:45:17 ◼   ► trying to look up the link to the [TS]

00:45:18 ◼   ► previous episodes the everybody wants to [TS]

00:45:20 ◼   ► rule the world phenomenon where I've [TS]

00:45:22 ◼   ► been mown the fact that it's so clear do [TS]

00:45:25 ◼   ► that to us what the strengths and [TS]

00:45:27 ◼   ► weaknesses of these companies are and [TS]

00:45:28 ◼   ► for that brief moment when they were [TS]

00:45:30 ◼   ► working together to complement each [TS]

00:45:31 ◼   ► other's strengths and weaknesses google [TS]

00:45:33 ◼   ► data google search Apple you I Apple [TS]

00:45:36 ◼   ► hardware like that those were the golden [TS]

00:45:38 ◼   ► years but now everyone's got to split [TS]

00:45:40 ◼   ► off on there around the months to do [TS]

00:45:41 ◼   ► everything so I was like now we have to [TS]

00:45:42 ◼   ► control maps I mean that split was kind [TS]

00:45:44 ◼   ► of inevitable because of the difference [TS]

00:45:46 ◼   ► in philosophy between the two companies [TS]

00:45:48 ◼   ► and business model and like you know [TS]

00:45:50 ◼   ► just everything like it's it's like a [TS]

00:45:52 ◼   ► marriage doomed to fail you knew it was [TS]

00:45:53 ◼   ► gonna fail but you know the wedding [TS]

00:45:55 ◼   ► pictures were real nice and the [TS]

00:45:56 ◼   ► honeymoon was good right it gets back to [TS]

00:45:59 ◼   ► people asking you know I said well [TS]

00:46:02 ◼   ► apples not gonna go do search but like [TS]

00:46:04 ◼   ► why wouldn't Apple do search you know [TS]

00:46:05 ◼   ► why don't we buy DuckDuckGo why doesn't [TS]

00:46:08 ◼   ► Apple pull a Bing and compete with [TS]

00:46:10 ◼   ► google and search I mean right that's [TS]

00:46:13 ◼   ► that that if you have to think of [TS]

00:46:17 ◼   ► something that Apple was the least able [TS]

00:46:20 ◼   ► to do successfully it would be make a [TS]

00:46:23 ◼   ► search engine right I mean ping is like [TS]

00:46:25 ◼   ► social and obviously they're terrible [TS]

00:46:27 ◼   ► bad and that didn't work and they don't [TS]

00:46:28 ◼   ► understand it right but this search [TS]

00:46:30 ◼   ► engine is like the hardest big data [TS]

00:46:32 ◼   ► problem in the entire world and you know [TS]

00:46:35 ◼   ► if your whole company isn't built around [TS]

00:46:37 ◼   ► it like you can have a side project put [TS]

00:46:38 ◼   ► ten guys on it make something to be with [TS]

00:46:40 ◼   ► google and [TS]

00:46:41 ◼   ► or back in a year or two years or three [TS]

00:46:43 ◼   ► years you know just ask Microsoft how [TS]

00:46:44 ◼   ► hard it is it is not easy and I would [TS]

00:46:49 ◼   ► not recommend they do that so apples [TS]

00:46:51 ◼   ► just gotta find a you know Apple can't [TS]

00:46:53 ◼   ► do everything they have to find a way to [TS]

00:46:55 ◼   ► work with others saying that's why I [TS]

00:46:58 ◼   ► tweeted earlier this week that Apple's [TS]

00:47:00 ◼   ► philosophy you know Apple doing maps and [TS]

00:47:02 ◼   ► everything is like that it's so clear [TS]

00:47:04 ◼   ► that they want to be in control their [TS]

00:47:06 ◼   ► own destiny but there are dangers [TS]

00:47:08 ◼   ► inherent in that about being in control [TS]

00:47:10 ◼   ► of your own destiny and the bottom line [TS]

00:47:11 ◼   ► is Apple can't do everything itself it [TS]

00:47:13 ◼   ► has to partner with someone about some [TS]

00:47:17 ◼   ► things even the biggest company the [TS]

00:47:18 ◼   ► world can't do everything it can't be [TS]

00:47:19 ◼   ► good at everything can't have seven [TS]

00:47:21 ◼   ► different corporate cultures each a [TS]

00:47:22 ◼   ► disciplined and focused on one [TS]

00:47:25 ◼   ► particular thing so it's got to figure [TS]

00:47:26 ◼   ► out a way to to work this out like now [TS]

00:47:30 ◼   ► that I'm saying they should abandon [TS]

00:47:31 ◼   ► their Maps thing but at a certain point [TS]

00:47:32 ◼   ► if a year goes by in this map situation [TS]

00:47:34 ◼   ► is still bad people are gonna be like [TS]

00:47:36 ◼   ► all right a punk cool kiss and make up [TS]

00:47:38 ◼   ► surely you two crazy kids can you know [TS]

00:47:40 ◼   ► can work something out right because [TS]

00:47:42 ◼   ► maybe android phones are still annoying [TS]

00:47:44 ◼   ► and people don't like them and they have [TS]

00:47:46 ◼   ► their own set of problems with people [TS]

00:47:47 ◼   ► like mad you know what i want i just [TS]

00:47:49 ◼   ► want an iphone but i want to be able to [TS]

00:47:51 ◼   ► make calls so when it's beyond verizon [TS]

00:47:52 ◼   ► and i wanted to have google maps because [TS]

00:47:53 ◼   ► they're the best map so we got the [TS]

00:47:55 ◼   ► verizon iphone but then we lost the [TS]

00:47:56 ◼   ► google maps all right so maybe the the [TS]

00:47:58 ◼   ► honeymoon period ended when we as soon [TS]

00:48:00 ◼   ► as we lost one of those three things we [TS]

00:48:02 ◼   ► got an iphone that can make calls in the [TS]

00:48:04 ◼   ► US actually we lost the biz wouldn't get [TS]

00:48:07 ◼   ► LTE soon as we get LTE we lost the maps [TS]

00:48:08 ◼   ► oh okay i'll have it all yeah i think [TS]

00:48:12 ◼   ► apple can come back from this and i [TS]

00:48:13 ◼   ► think they can there's no there's no [TS]

00:48:15 ◼   ► reason that they can't do exactly what [TS]

00:48:17 ◼   ► google did if they want to do it smarter [TS]

00:48:19 ◼   ► and cheaper and fine good on them go [TS]

00:48:20 ◼   ► nuts but if they can't do it smarter and [TS]

00:48:22 ◼   ► cheaper just to exactly what google did [TS]

00:48:23 ◼   ► just spend some of your money if this is [TS]

00:48:26 ◼   ► such a critically important thing you've [TS]

00:48:28 ◼   ► got a hundred billion dollars spent some [TS]

00:48:29 ◼   ► of it and do you know and do the brute [TS]

00:48:33 ◼   ► force method and it'll still take them [TS]

00:48:34 ◼   ► years to catch up and google's to keep [TS]

00:48:36 ◼   ► advancing but you got to do what you got [TS]

00:48:37 ◼   ► to do so the final bid on maps from Matt [TS]

00:48:41 ◼   ► McClure he says how hard would it be for [TS]

00:48:43 ◼   ► Apple to run a script comparing the data [TS]

00:48:45 ◼   ► in their maps to google maps like [TS]

00:48:49 ◼   ► basically just diff apples Maps against [TS]

00:48:51 ◼   ► Google in the lab so that's such a [TS]

00:48:53 ◼   ► dangerous situation because you know [TS]

00:48:55 ◼   ► applicant do whatever wants internally [TS]

00:48:56 ◼   ► but at the point where it you know it [TS]

00:48:58 ◼   ► dips those things and then says you know [TS]

00:49:00 ◼   ► what we can also do wherever we find [TS]

00:49:02 ◼   ► differences we can just automatically [TS]

00:49:04 ◼   ► make our maps match Google's and like at [TS]

00:49:06 ◼   ► that point you're copying apple and [TS]

00:49:07 ◼   ► Google's map data and then you're just [TS]

00:49:09 ◼   ► gonna get sued and some legal thing [TS]

00:49:10 ◼   ► going on or whatever see internally you [TS]

00:49:12 ◼   ► can use it as a QA tool but all you can [TS]

00:49:14 ◼   ► really do is flag cases where their [TS]

00:49:16 ◼   ► differences and then have a human look [TS]

00:49:17 ◼   ► at them if you automate the entire [TS]

00:49:18 ◼   ► process all you're doing is really [TS]

00:49:19 ◼   ► copying Google's map data and I'm pretty [TS]

00:49:22 ◼   ► darn sure that copying Google's mec data [TS]

00:49:23 ◼   ► is legal and you get you into hot water [TS]

00:49:25 ◼   ► so first of all it's clear that Apple [TS]

00:49:27 ◼   ► didn't do this because their Maps differ [TS]

00:49:29 ◼   ► wildly from Google's in very bad ways [TS]

00:49:30 ◼   ► and second I would suggest that it's [TS]

00:49:33 ◼   ► probably not a good idea to do this [TS]

00:49:34 ◼   ► because it's a very short leap from [TS]

00:49:38 ◼   ► simply using it for purposes of QA which [TS]

00:49:40 ◼   ► may or may not be legal and copying map [TS]

00:49:43 ◼   ► did they're just gonna do themselves no [TS]

00:49:47 ◼   ► way around they will though german jim [TS]

00:49:51 ◼   ► dalrymple well no I'm a little more [TS]

00:49:53 ◼   ► confident because jim dalrymple kind of [TS]

00:49:55 ◼   ► boosted my confidence on the Wednesday's [TS]

00:49:58 ◼   ► episode of amplified he kind of made me [TS]

00:50:02 ◼   ► feel a little bit better about it [TS]

00:50:03 ◼   ► alright if there's one thing that Apple [TS]

00:50:05 ◼   ► has shown that they're good at as a [TS]

00:50:07 ◼   ► company it's reacting to a problem like [TS]

00:50:10 ◼   ► when something comes up and it is a [TS]

00:50:11 ◼   ► problem and it gets to the point where [TS]

00:50:12 ◼   ► the CEO is writing an apology letter [TS]

00:50:14 ◼   ► like all hands on deck everyone's going [TS]

00:50:16 ◼   ► nuts we're gonna really fix the maps [TS]

00:50:18 ◼   ► problem but I don't doubt their resolve [TS]

00:50:21 ◼   ► to do so what I doubt what I doubt is [TS]

00:50:24 ◼   ► their their ability to do so like that [TS]

00:50:27 ◼   ► that same result was there for iCloud [TS]

00:50:28 ◼   ► for example this molding thing as a mess [TS]

00:50:30 ◼   ► we totally need to have a cloud you know [TS]

00:50:33 ◼   ► online network based strategy that does [TS]

00:50:34 ◼   ► not like mobile me because it's not [TS]

00:50:36 ◼   ► competitive at all we need to make a [TS]

00:50:37 ◼   ► good one and so they game up with iCloud [TS]

00:50:39 ◼   ► which was a really big effort and an [TS]

00:50:41 ◼   ► ongoing effort but the reality is like [TS]

00:50:44 ◼   ► it's better than mobile me but it's not [TS]

00:50:46 ◼   ► as reliable as Google stuff and still [TS]

00:50:48 ◼   ► flaky and there are problems all tied up [TS]

00:50:51 ◼   ► with the you know the app store and [TS]

00:50:52 ◼   ► sandboxing the iCloud api's like it's [TS]

00:50:54 ◼   ► they really put a big effort into it and [TS]

00:50:57 ◼   ► their results to like me so far anyway [TS]

00:51:00 ◼   ► yeah maybe maps is an easier problem [TS]

00:51:03 ◼   ► than cloud computing at least as far as [TS]

00:51:04 ◼   ► Apple's concerned we'll see I'll get it [TS]

00:51:08 ◼   ► right [TS]

00:51:09 ◼   ► by the way Merlin has tweeted us the [TS]

00:51:10 ◼   ► link is entitled speaking for yourself [TS]

00:51:12 ◼   ► and that is in the show notes why is he [TS]

00:51:16 ◼   ► listening to show but not in a chat room [TS]

00:51:17 ◼   ► like it's like you're he can't do like [TS]

00:51:20 ◼   ► two different things at one time he [TS]

00:51:21 ◼   ► can't listen and type or or read at the [TS]

00:51:24 ◼   ► same time but he's wasting his time but [TS]

00:51:26 ◼   ► let's think the show like wasting maybe [TS]

00:51:27 ◼   ► what I'm saying like he could be doing [TS]

00:51:28 ◼   ► other things he's chosen to invest his [TS]

00:51:30 ◼   ► time in the show but not to the degree [TS]

00:51:32 ◼   ► that he wants to be in the chat room [TS]

00:51:33 ◼   ► where he doesn't communicate more yeah [TS]

00:51:34 ◼   ► he doesn't really work in the same way [TS]

00:51:36 ◼   ► that other people do and I don't mean [TS]

00:51:38 ◼   ► like he doesn't have a job work I mean [TS]

00:51:40 ◼   ► like is the way his mind works in need [TS]

00:51:41 ◼   ► this is this is his fuel this show with [TS]

00:51:44 ◼   ► you on it is his fuel he'll be ten times [TS]

00:51:46 ◼   ► more productive later today because he's [TS]

00:51:48 ◼   ► heard he's heard you and he likes a live [TS]

00:51:50 ◼   ► experience all right second sponsors [TS]

00:51:53 ◼   ► gazelle it's the fast and simple way to [TS]

00:51:55 ◼   ► sell your iphones macbooks other [TS]

00:51:57 ◼   ► smartphones to just get an iphone you're [TS]

00:51:59 ◼   ► wondering what to do with your old one [TS]

00:52:01 ◼   ► or an ipod touch or really any [TS]

00:52:03 ◼   ► smartphone or an old computer even if [TS]

00:52:05 ◼   ► your phone is broken they will buy it [TS]

00:52:07 ◼   ► they will buy it so you go to gazelle [TS]

00:52:09 ◼   ► com Gaz elem you go there you tell you [TS]

00:52:13 ◼   ► pick the device that you have do you [TS]

00:52:15 ◼   ► want to sell from their list you tell [TS]

00:52:17 ◼   ► them the condition like i said i'll even [TS]

00:52:19 ◼   ► buy a broken one then you get a [TS]

00:52:20 ◼   ► risk-free offer and it locks in the [TS]

00:52:23 ◼   ► price for 30 days so any time the next [TS]

00:52:27 ◼   ► 30 days you send it by the way they pay [TS]

00:52:29 ◼   ► for shipping and then they send you [TS]

00:52:32 ◼   ► money they send you a check or they'll [TS]

00:52:33 ◼   ► pay pal ateam there's no risk it's not [TS]

00:52:35 ◼   ► like you are you know selling it to [TS]

00:52:37 ◼   ► somebody on eBay or Craigslist or [TS]

00:52:39 ◼   ► something like that which did so fine [TS]

00:52:41 ◼   ► way to sell things but there's no risk [TS]

00:52:42 ◼   ► with gizelle they give you a price and [TS]

00:52:44 ◼   ► that's how much money you're gonna get [TS]

00:52:46 ◼   ► they pay for shipping they pay for [TS]

00:52:48 ◼   ► everything and I've used these guys have [TS]

00:52:51 ◼   ► been using them for a long time now they [TS]

00:52:53 ◼   ► paid 50 million dollars to over 300,000 [TS]

00:52:57 ◼   ► customers and if you're just curious [TS]

00:53:01 ◼   ► what your phone is worth go there [TS]

00:53:03 ◼   ► gazelle com and find out great new [TS]

00:53:05 ◼   ► sponsor check them out i will be using [TS]

00:53:08 ◼   ► them to get rid of my old phones you [TS]

00:53:10 ◼   ► should check it out to John you should [TS]

00:53:13 ◼   ► do this too and get yourself some new [TS]

00:53:14 ◼   ► ipod touches gazelle.com I wish I kits [TS]

00:53:20 ◼   ► on my car like that [TS]

00:53:22 ◼   ► maybe they'll expand to cars like what [TS]

00:53:24 ◼   ► does it only work for like computer [TS]

00:53:26 ◼   ► hardware why can't you do pissed its how [TS]

00:53:28 ◼   ► do you ship a car though well you need [TS]

00:53:30 ◼   ► to have to have someone come and drive [TS]

00:53:31 ◼   ► it away right but you can't ship it so I [TS]

00:53:33 ◼   ► guess that's one problem but like [TS]

00:53:35 ◼   ► they're doing it sight unseen you tell [TS]

00:53:36 ◼   ► them what you have you tell them it [TS]

00:53:37 ◼   ► works like it turns on it works find [TS]

00:53:39 ◼   ► something broken about I think tell you [TS]

00:53:40 ◼   ► okay we'll pay that much of that they [TS]

00:53:41 ◼   ► just give you the money like they give [TS]

00:53:43 ◼   ► it to you before you ship it don't you [TS]

00:53:44 ◼   ► go ahead and I had my car appraised [TS]

00:53:45 ◼   ► yesterday yeah I saw you in the dealer [TS]

00:53:48 ◼   ► there came in came in way higher that [TS]

00:53:49 ◼   ► was hoping what you got rid of the pilot [TS]

00:53:51 ◼   ► yeah I don't talk about that yeah I [TS]

00:53:54 ◼   ► wouldn't put that in the after yeah I [TS]

00:53:56 ◼   ► haven't driven in a foreigner my dad had [TS]

00:53:57 ◼   ► made for a while back but my father [TS]

00:54:00 ◼   ► hugged me on a hook once twice I don't [TS]

00:54:03 ◼   ► know that one is joining your tiny [TS]

00:54:04 ◼   ► dangerously very good i got an imam i'm [TS]

00:54:07 ◼   ► catching up all right ipod touch I PT [TS]

00:54:13 ◼   ► and are continuing to our hardware that [TS]

00:54:15 ◼   ► I have never touched yeah the ipod or [TS]

00:54:18 ◼   ► seen in person but I see your detailed [TS]

00:54:21 ◼   ► review of a product you have no actual [TS]

00:54:23 ◼   ► experience with well what we have is [TS]

00:54:26 ◼   ► high res pictures here let me are they [TS]

00:54:28 ◼   ► real pictures are they renderings well [TS]

00:54:30 ◼   ► you know what I'm same thing close [TS]

00:54:32 ◼   ► enough I think a lot of these look like [TS]

00:54:34 ◼   ► they're illustrator renders yeah yeah [TS]

00:54:37 ◼   ► some as people know who listens to show [TS]

00:54:39 ◼   ► for a while I don't have an iphone i use [TS]

00:54:41 ◼   ► iPod Touches for my handheld iOS needs [TS]

00:54:44 ◼   ► which works out for me because I use it [TS]