65: Look Right into the Eyes of Your Sweetie


00:00:00   [Music] [TS]

00:00:02   you are listening to hypercritical it's [TS]

00:00:05   episode number 65 of this a weekly [TS]

00:00:08   talkshow ruminating on exactly what is [TS]

00:00:10   wrong the world of Apple and related [TS]

00:00:12   technologies and businesses nothing is [TS]

00:00:14   so perfect but it can't be complained [TS]

00:00:16   about by my co-host John siracusa like I [TS]

00:00:20   said it's episode number 65 today is [TS]

00:00:22   Friday April 27th 2012 I'm Dan benjamin [TS]

00:00:26   what to say thanks very much to our two [TS]

00:00:28   sponsors who we will tell you about more [TS]

00:00:29   as the program goes on source bits calm [TS]

00:00:32   and squarespace.com thanks very much to [TS]

00:00:36   them and also to joint comm for making [TS]

00:00:39   the bandwidth for the show possible so [TS]

00:00:41   that you could download it from the [TS]

00:00:42   safety and comfort of your own home good [TS]

00:00:45   day to you captain siracusa now as john [TS]

00:00:49   is a true john short for something [TS]

00:00:50   didn't we do this already i don't recall [TS]

00:00:52   it i'm pretty sure we did but no it's [TS]

00:00:54   not sure it's just John I like it that's [TS]

00:00:57   right run don't you anything you dummy [TS]

00:00:58   that's enough is enough what's not sure [TS]

00:01:00   more than enough you could drop the H no [TS]

00:01:04   that's that's bad okay age is [TS]

00:01:07   distinguished I like it I'm that I'm [TS]

00:01:09   just there's just an idea so I do have [TS]

00:01:13   follow-up today but I thought I would [TS]

00:01:16   start with something that could be a [TS]

00:01:18   topic but it fits in the fall kind of [TS]

00:01:20   segment thought we'd talk a little bit [TS]

00:01:21   about WWDC you did get your ticket so [TS]

00:01:24   let's just get that out there you got [TS]

00:01:25   him yeah yeah and I kind of knew [TS]

00:01:30   Wednesday was going to be the day the [TS]

00:01:32   tickets would go on sale my previous [TS]

00:01:35   theory based on no information was that [TS]

00:01:36   they would go and sale a similar time to [TS]

00:01:38   when I went on sale last year so around [TS]

00:01:40   the 28th I was waiting for them to come [TS]

00:01:44   out and that didn't happen I'm like okay [TS]

00:01:45   so now I have no idea when they're going [TS]

00:01:46   to be and then I started to hear I heard [TS]

00:01:48   things things about Wednesday and so [TS]

00:01:52   come Wednesday I'm like what to do on [TS]

00:01:54   Wednesday should I wake up early and [TS]

00:01:57   make sure I get to work by 9:00 o'clock [TS]

00:01:59   so I can be there you know to buy [TS]

00:02:01   tickets or should I just stay home and [TS]

00:02:02   you know they go on sale 9:00 I'll buy [TS]

00:02:05   them take five minutes and then be a [TS]

00:02:07   little bit late to work and I decided to [TS]

00:02:08   wake up early so I woke up early got got [TS]

00:02:10   headed out dark so it works up [TS]

00:02:12   would be there by nine o'clock and at [TS]

00:02:14   8:40 sitting in my car I had my phone [TS]

00:02:17   out and sitting in the little you know [TS]

00:02:19   center console bin the little thing goes [TS]

00:02:21   off look it's the WWC Alerts tweet and I [TS]

00:02:25   said a very bad word very loudly in my [TS]

00:02:27   car because at that point I was sitting [TS]

00:02:30   in front of a light in traffic not [TS]

00:02:33   moving and I had moved in awhile and I [TS]

00:02:35   continued to sit there watching that [TS]

00:02:37   light cycle change over and over inching [TS]

00:02:40   up half a car length three or four feet [TS]

00:02:43   pause it 18 minutes basically i sat [TS]

00:02:47   there looking at that light but luckily [TS]

00:02:50   I had a contingency plan my contingency [TS]

00:02:52   plan was that vote first of all I had [TS]

00:02:53   already signed my wife up for WC alerts [TS]

00:02:55   as well and the second contingency plan [TS]

00:02:57   was to just get in touch with her and [TS]

00:02:59   have her buy tickets from wherever she [TS]

00:03:01   is on the iPhone 4s she got for [TS]

00:03:03   Christmas right that's what happened I [TS]

00:03:06   called her I said they're for sale I [TS]

00:03:08   gave her my ABC login information and [TS]

00:03:11   she bought sticks for me and so by the [TS]

00:03:14   time I actually got to work like 25 [TS]

00:03:16   minutes later I all I had left to do was [TS]

00:03:20   you know Hotel in plain which was more [TS]

00:03:23   expensive this year than last year it's [TS]

00:03:26   kind of a shame yeah although this year [TS]

00:03:29   they had the thing where Apple maybe [TS]

00:03:32   they had last year I just didn't know [TS]

00:03:33   about it Apple has discounted rates for [TS]

00:03:34   hotels last year I bought through one of [TS]

00:03:37   those reseller services that gives you [TS]

00:03:39   like a discount and that ended up being [TS]

00:03:42   very cheap so I didn't look for apples [TS]

00:03:43   thing this year Apple had their own [TS]

00:03:44   rates for attendees slightly cheaper [TS]

00:03:47   than you would have got if you went [TS]

00:03:49   through on your own so I'm staying [TS]

00:03:50   exactly the same place I was staying [TS]

00:03:52   last year which is a little far away [TS]

00:03:53   from me but I'll survive do you want to [TS]

00:03:54   tell me offline which place that is [TS]

00:03:56   because I must I must know these things [TS]

00:03:58   all right and that the story this week [TS]

00:04:02   about WTC is not about whether I got my [TS]

00:04:04   ticket but it's about all of the [TS]

00:04:06   complaining and gnashing of teeth about [TS]

00:04:09   everybody on the west coast you mean [TS]

00:04:11   just ever like even the people who got [TS]

00:04:13   tickets some of them just think it's [TS]

00:04:15   ridiculous you know I got tickets I [TS]

00:04:16   think it's kind of silly and it's just [TS]

00:04:18   kind of soul-searching about what what's [TS]

00:04:21   going on with Debbie Rose it was what's [TS]

00:04:22   the purpose of this obviously there's [TS]

00:04:23   way more demand than there is supply [TS]

00:04:24   they take [TS]

00:04:25   sold out in two hours if you graph this [TS]

00:04:27   like 2008 was the first time I sold out [TS]

00:04:30   or something and then it was like they [TS]

00:04:31   sold out in two weeks and they sold out [TS]

00:04:33   in two days then they sold out in 12 [TS]

00:04:35   hours now they sold out in two hours you [TS]

00:04:36   graph that you can see like soon they'll [TS]

00:04:38   be selling out you know five years from [TS]

00:04:40   now they'll be selling out three [TS]

00:04:41   microseconds or something obviously it's [TS]

00:04:42   not possible because of the speed of the [TS]

00:04:44   website they have selling them but in [TS]

00:04:45   general it's like that we have a problem [TS]

00:04:47   here in terms of supply and demand and [TS]

00:04:50   some people come in all sorts of things [TS]

00:04:52   like oddly lots of people have plans [TS]

00:04:54   designed to make sure that they get a [TS]

00:04:55   ticket and other people don't oh it [TS]

00:04:57   should be based on the age of your atc [TS]

00:04:58   account to be based on if you have a [TS]

00:04:59   successful app in the store all sorts of [TS]

00:05:03   things like that some one person even [TS]

00:05:04   suggested a lottery which i think it's a [TS]

00:05:05   great way to make nobody happy [TS]

00:05:07   because that's just yeah you know so [TS]

00:05:12   this is kind of like WWE alerts service [TS]

00:05:15   in general this was a service that [TS]

00:05:16   somebody put up i I should have known [TS]

00:05:18   these people's name but I don't but it [TS]

00:05:19   was a Twitter account WWC alerts you can [TS]

00:05:21   go to a web site and you enter in your [TS]

00:05:23   your phone number and they promise to [TS]

00:05:25   send your text when your saying you did [TS]

00:05:27   you did get one right you did receive [TS]

00:05:29   your say I had now again I signed up for [TS]

00:05:31   this just so that I could participate in [TS]

00:05:34   the excitement of the event I didn't [TS]

00:05:36   have any intention of buying tickets and [TS]

00:05:38   I didn't buy any tickets but I still [TS]

00:05:41   have yet to receive my text message I'm [TS]

00:05:44   waiting hoping that I will still get it [TS]

00:05:45   you're not gonna get oh well I guess it [TS]

00:05:48   could be held up in the carrier but so [TS]

00:05:49   the thing people annoyed about with the [TS]

00:05:51   texts is i hey i got my text telling me [TS]

00:05:55   tickets are for sale but i got them [TS]

00:05:56   after the thing was already sold out so [TS]

00:05:58   that kind of defeats the purpose and so [TS]

00:06:01   they weren't sure her to be mad about [TS]

00:06:02   should i be mad at WWC alerts because [TS]

00:06:04   they didn't send me my text until the [TS]

00:06:06   secretary sold out show i met at my [TS]

00:06:07   carrier because the text was sent but [TS]

00:06:09   the carrier held on to it before sending [TS]

00:06:11   it to me and that's a possibility so I [TS]

00:06:13   asked on Twitter what the deal is with [TS]

00:06:15   the with the alerts Inc then again by [TS]

00:06:17   the way this is a free service done out [TS]

00:06:19   of the goodness of someone's heart you [TS]

00:06:20   know don't think anyone has any [TS]

00:06:21   realistic expectation that they owed [TS]

00:06:23   anything by this free service that they [TS]

00:06:25   got and the person who runs it said that [TS]

00:06:29   they sent out tweets and first-come [TS]

00:06:31   first-serve passion or FIFO fashion for [TS]

00:06:33   all you computer scientists out there [TS]

00:06:34   which i think is completely fair because [TS]

00:06:37   the most rabid crazy people who signed [TS]

00:06:39   up [TS]

00:06:39   soon as they saw something called [TS]

00:06:41   debussy alerts that would text you they [TS]

00:06:44   got their their text sent first they [TS]

00:06:47   could still have problems if their [TS]

00:06:48   carrier held on to it or if their phone [TS]

00:06:50   wasn't on or all sorts of other things [TS]

00:06:51   but I would imagine the vast majority of [TS]

00:06:54   people who are getting their texts later [TS]

00:06:56   my wife included it's because they [TS]

00:06:59   signed up later so I signed up the [TS]

00:07:00   second I saw that Twitter account and I [TS]

00:07:02   signed my wife up I think just later in [TS]

00:07:05   that same day or so it wasn't that long [TS]

00:07:08   of a gap between when I signed up when [TS]

00:07:09   my wife signed up but she didn't get her [TS]

00:07:11   text until long long after I got mine so [TS]

00:07:15   and then of course is the wild card of [TS]

00:07:18   carriers holding texts for some amount [TS]

00:07:20   of time which no one can you know make [TS]

00:07:22   any termination of so the WDC alerts is [TS]

00:07:24   like WWC itself and that the current [TS]

00:07:26   strategy they're using is the people who [TS]

00:07:29   want it more have a higher chance of [TS]

00:07:31   getting it not guaranteed but it's kind [TS]

00:07:33   of like if you have a movie theater [TS]

00:07:34   thing where it's like well people line [TS]

00:07:36   up overnight to go see some movie or [TS]

00:07:38   line up overnight to get in to Macworld [TS]

00:07:40   keynote or whatever right those are the [TS]

00:07:42   people who are the most crazy and rabid [TS]

00:07:44   and it's first come first serve and they [TS]

00:07:47   get in if you don't get in you could say [TS]

00:07:49   oh this is BS I'm not gonna stay up over [TS]

00:07:51   you know it's it's kind of sorting [TS]

00:07:52   itself out in terms of enthusiasm now [TS]

00:07:54   again it's not a guarantee because there [TS]

00:07:56   are plenty people who signed up for the [TS]

00:07:58   service the second they saw it and had [TS]

00:07:59   like multiple alarms and had their own [TS]

00:08:01   things set up to scrape apples website [TS]

00:08:03   and write all them in every possible way [TS]

00:08:05   you know and told all the friends to [TS]

00:08:07   text them and tell them and they just [TS]

00:08:08   like they happen to be like at a phone [TS]

00:08:10   range or asleep or they got the text too [TS]

00:08:13   late or you know there's so many things [TS]

00:08:14   they can stop you from getting and those [TS]

00:08:16   people are said and I would be very sad [TS]

00:08:18   about that too so what's the what's the [TS]

00:08:20   solution here and I think this is [TS]

00:08:21   started a lot of soul-searching at least [TS]

00:08:24   amongst the people who didn't get [TS]

00:08:25   tickets about WWDC itself and as this [TS]

00:08:28   conference outgrown its usefulness or in [TS]

00:08:32   its current incarnation it's not it [TS]

00:08:35   doesn't make sense anymore or like [TS]

00:08:37   something is to change about it it seems [TS]

00:08:38   like because you know if it's if every [TS]

00:08:43   year an increasingly smaller fraction of [TS]

00:08:45   the total people who want to go end up [TS]

00:08:46   going that seems bad to me because even [TS]

00:08:49   if those are the most enthusiastic [TS]

00:08:50   fraction is that what Apple wants out [TS]

00:08:53   so it's trying to think about what the [TS]

00:08:54   point of WBC is so there's a couple of [TS]

00:08:58   aspects obviously one is that developers [TS]

00:09:01   go there to get help with doing their [TS]

00:09:03   job they learn things about developing [TS]

00:09:07   for the platforms that Apple promotes [TS]

00:09:08   they get to ask questions in person to [TS]

00:09:11   people who write the code that they use [TS]

00:09:13   to create their applications and [TS]

00:09:17   presumably all of this is more valuable [TS]

00:09:19   than the same thing you would get from [TS]

00:09:21   developer services or from watching the [TS]

00:09:24   videos or you know sending emails or [TS]

00:09:26   whatever because even if you could email [TS]

00:09:28   directly to the guy who wrote the [TS]

00:09:30   particular framework you're using you [TS]

00:09:31   having some sort of core foundation [TS]

00:09:33   problem and you can talk to the guy who [TS]

00:09:34   wrote core foundation was the original [TS]

00:09:36   author of it and the main lead on that [TS]

00:09:38   on the team that created it knows a lot [TS]

00:09:40   about it right even if you could email [TS]

00:09:41   that guy directly that doesn't scale [TS]

00:09:43   because that guy doesn't have time to [TS]

00:09:45   answer all your emails so here at WWC [TS]

00:09:47   that guy takes a week off of his normal [TS]

00:09:49   job basically to answer in person as [TS]

00:09:51   many questions as you can [TS]

00:09:52   but that's limited by how many people [TS]

00:09:53   attend the conference so if if they [TS]

00:09:56   tried to go like virtual like okay for [TS]

00:09:58   this week all app employees are [TS]

00:09:59   available for virtual WWC everybody [TS]

00:10:01   email away it doesn't work because the [TS]

00:10:03   whole point is that dude can't answer [TS]

00:10:05   8,000 emails a day you can only you know [TS]

00:10:08   talk to a limited number of people day [TS]

00:10:10   and the attendance of WWC kind of [TS]

00:10:13   matches up with howhow much can you know [TS]

00:10:15   that you talk to that guy some people [TS]

00:10:16   are harder to get to know this but [TS]

00:10:17   basically over the course of an entire [TS]

00:10:18   week if you are one of the lucky 5,000 [TS]

00:10:21   or whatever attendees of WABC you can [TS]

00:10:23   find and talk to the one guy you want to [TS]

00:10:26   an apple or the two guys or whoever you [TS]

00:10:28   can make it happen but if it was ten [TS]

00:10:30   thousand people would that be true [TS]

00:10:31   twenty thousand thirty thousand seventy [TS]

00:10:34   thousand like packs at a certain point [TS]

00:10:37   there aren't enough Apple employees for [TS]

00:10:39   the people to get what they wanted out [TS]

00:10:40   of it but but clearly but with the size [TS]

00:10:44   that it is now that's something that the [TS]

00:10:46   conference is for it's for developers [TS]

00:10:48   who are lucky enough to go to get extra [TS]

00:10:50   special help with their applications and [TS]

00:10:52   to learn things in a way that they [TS]

00:10:54   couldn't without the conference the [TS]

00:10:56   second aspect is Apple is evangelizing [TS]

00:10:59   to developers this is a place for Apple [TS]

00:11:01   to persuade its developers in the [TS]

00:11:05   development community to do whatever it [TS]

00:11:06   is [TS]

00:11:06   wants them to do adopt this API stop [TS]

00:11:09   using this API revise your applications [TS]

00:11:12   for the iPad for the retina iPhone get [TS]

00:11:15   your applications off carbon and onto [TS]

00:11:17   cocoa whatever the thing is that Apple [TS]

00:11:19   is trying to get all the developers to [TS]

00:11:20   do to bring its platform forward here is [TS]

00:11:23   a chance for them to evangelize directly [TS]

00:11:25   to them and I think Apple also believes [TS]

00:11:28   that this is a better way to evangelize [TS]

00:11:30   in terms of effectiveness than sending [TS]

00:11:32   them emails or communicating through [TS]

00:11:35   technical documentation and saying [TS]

00:11:36   things are deprecated or you know what I [TS]

00:11:38   mean [TS]

00:11:38   because this is engineers talking to [TS]

00:11:42   engineers in person and that there is [TS]

00:11:46   you know we're human beings and there is [TS]

00:11:47   a persuasive aspect of that that's more [TS]

00:11:49   persuasive than hearing the same thing [TS]

00:11:51   on a video or reading it in an email or [TS]

00:11:54   reading it technical documentation [TS]

00:11:55   having a person up on stage pitching [TS]

00:11:58   basically what Apple wants them to do is [TS]

00:12:01   very effective and presumably if these [TS]

00:12:02   are the most rabid enthusiastic [TS]

00:12:04   developers who really want to get these [TS]

00:12:06   tickets they are the you know the [TS]

00:12:08   influencers and the real hardcore [TS]

00:12:10   developers of the rest of the community [TS]

00:12:12   so if you can convince these guys it [TS]

00:12:13   will spread outward for them to the rest [TS]

00:12:15   of the community another aspect of this [TS]

00:12:18   is that this is one of the WDC is one of [TS]

00:12:21   the rare may be the only time that you [TS]

00:12:24   can get you can get Apple as a [TS]

00:12:27   collective entity to explain to you why [TS]

00:12:31   they do things and pretty much if you [TS]

00:12:35   know in a public place like if you're in [TS]

00:12:37   developer right not in like a late-night [TS]

00:12:39   bar where somebody's yeah you know but [TS]

00:12:42   given a lot of alcohol or even like a [TS]

00:12:44   technical support incident where you may [TS]

00:12:46   be the guy will talk to you about stuff [TS]

00:12:48   that's like all under NDA and it's just [TS]

00:12:49   between you hit these people are on a [TS]

00:12:51   stage or in a public place and you can [TS]

00:12:53   ask them about it and they'll they'll at [TS]

00:12:56   this point they will explain to you oh [TS]

00:12:57   we did this because X Y & Z there's a [TS]

00:13:00   public version of that in the keynotes [TS]

00:13:01   when Jobs would go up and say we believe [TS]

00:13:02   that the future is X Y and then you know [TS]

00:13:04   there's like the public pitch that they [TS]

00:13:05   want the New York Times to write about [TS]

00:13:07   the big message for their thing but at a [TS]

00:13:09   developer level you can say why is this [TS]

00:13:11   API like this is it because it's just a [TS]

00:13:13   leftover and you haven't converted it [TS]

00:13:14   from C to Objective C yet or is it just [TS]

00:13:16   because like you can find out just [TS]

00:13:17   because the head of that team really [TS]

00:13:19   likes C api's but [TS]

00:13:20   than objective-c like you can argue with [TS]

00:13:22   them about it like when else do you get [TS]

00:13:25   a chance for them to actually tell you [TS]

00:13:27   why they're doing things and developers [TS]

00:13:29   I feel like me feel they can do it in [TS]

00:13:30   this sort of safe environment because [TS]

00:13:32   who really cares like it's not going to [TS]

00:13:33   be a New York Times story about C versus [TS]

00:13:35   Objective C ap is right so it's not a PR [TS]

00:13:37   problem and they'll tell you they'll be [TS]

00:13:40   like well you know I mean maybe they'll [TS]

00:13:42   tell you like your quote unquote [TS]

00:13:42   off-the-record aren't telling you [TS]

00:13:44   because you're pressed but like they'll [TS]

00:13:45   they'll be upfront with you and they'll [TS]

00:13:46   they'll acknowledge problem area is [TS]

00:13:48   another thing you almost never see or [TS]

00:13:50   you talk to Apple developers engineers [TS]

00:13:53   and even hole heads of departments and [TS]

00:13:55   they'll be very candid to you at WWC [TS]

00:13:57   about alia that's crappy we totally need [TS]

00:13:59   to fix that and that was a big mistake [TS]

00:14:01   we we wanted to do that but we found it [TS]

00:14:03   was a horrible mistake and now we're [TS]

00:14:04   stuck with trying to deprecate that api [TS]

00:14:06   or you know depending on how much how [TS]

00:14:08   many drinks you've had with the people [TS]

00:14:09   maybe they'll even tell you oh like I [TS]

00:14:11   was a jerk knee insist that I'm doing [TS]

00:14:12   this this way and we change it into it [TS]

00:14:14   that way and he got annoyed and change [TS]

00:14:16   to a different group like all the way [TS]

00:14:17   down to individual gossip but but all [TS]

00:14:19   the way up to on stage in front of a [TS]

00:14:21   roomful of people [TS]

00:14:22   and granted all this stuff is under NDA [TS]

00:14:23   - but it's like more public because [TS]

00:14:25   there's hundreds or thousands of people [TS]

00:14:26   there it's as far as I'm aware it's a [TS]

00:14:29   unique opportunity to get candid [TS]

00:14:31   communication with an entity that is [TS]

00:14:34   perfected the art of stonewalling [TS]

00:14:35   everybody and only letting out very [TS]

00:14:37   controlled pieces of information so all [TS]

00:14:40   if that's what WTF see is the valley's [TS]

00:14:42   things I describe what is there anything [TS]

00:14:46   that you can replace it with that [TS]

00:14:47   replace our multiple things maybe that [TS]

00:14:50   you replace it with that provides all [TS]

00:14:53   the same things in different [TS]

00:14:55   configurations like if you had a virtual [TS]

00:14:57   conference where they streamed [TS]

00:14:58   everything live but then they took like [TS]

00:14:59   live video questions then could you ask [TS]

00:15:02   your questions in person then but then [TS]

00:15:04   you wouldn't be seeing them like in [TS]

00:15:06   person in person and you couldn't have a [TS]

00:15:08   drink with them afterwards and does the [TS]

00:15:10   evangelizing network as well and does [TS]

00:15:11   that not scale because everyone can't [TS]

00:15:13   get a chance to answer that question or [TS]

00:15:14   do you do the virtual conference that [TS]

00:15:15   also an in-person conference or you just [TS]

00:15:17   change apples policies around [TS]

00:15:19   communicating with developers to be more [TS]

00:15:21   open all the time so WABC isn't the only [TS]

00:15:23   place where you can get this candid [TS]

00:15:25   exchange of information I don't know the [TS]

00:15:27   answer is or maybe you just keep going [TS]

00:15:28   like this or do you double the size w2 [TS]

00:15:30   BC and it still works when it's doubled [TS]

00:15:32   but it wouldn't work of as tripled or [TS]

00:15:33   quadrupled [TS]

00:15:34   we've seen it happen with many shows [TS]

00:15:36   with South by Southwest and with e3 [TS]

00:15:37   where these shows go through a cycle [TS]

00:15:39   where they're they're popular they get [TS]

00:15:40   bigger and bigger and then they implode [TS]

00:15:42   and then they court of go away for a [TS]

00:15:44   while and then come back so South by [TS]

00:15:46   Southwest hasn't imploded yet but I see [TS]

00:15:47   that out in their future if we did [TS]

00:15:49   implode went away came back but the [TS]

00:15:51   implosion of e3 kind of led not directly [TS]

00:15:54   but indirectly it helped boost packs to [TS]

00:15:59   have like an alternate conference about [TS]

00:16:00   everything and there are tons of other [TS]

00:16:01   conferences that alternatives at WABC [TS]

00:16:03   but it's tough to really ever come close [TS]

00:16:05   to replacing a business the one that's [TS]

00:16:07   officially sponsored by Apple where the [TS]

00:16:08   Apple people are there and talking to [TS]

00:16:09   you so I don't know what the answer is [TS]

00:16:12   here I just I think this is an issue [TS]

00:16:15   that will come up a lot in conversations [TS]

00:16:18   at WWC this year and I think the people [TS]

00:16:21   at Apple probably are thinking about it [TS]

00:16:22   I think they've got a few more years [TS]

00:16:24   they can continue like this but at a [TS]

00:16:26   certain point it becomes kind of silly [TS]

00:16:27   and maybe even the people who get to go [TS]

00:16:29   might be going to get a little cranky [TS]

00:16:30   about it and saying this is kind of [TS]

00:16:32   ridiculous you know this year I'm not [TS]

00:16:34   even going to try to stay up and get my [TS]

00:16:36   text and try to get a ticket you know [TS]

00:16:38   and of course the simple solution that I [TS]

00:16:39   always bring up the nobody likes [TS]

00:16:40   including me is so you have a supply and [TS]

00:16:43   demand problem raised the price takes [TS]

00:16:46   care of it right away doesn't it keep [TS]

00:16:47   raising the price until you just barely [TS]

00:16:49   sell out problem solved not really [TS]

00:16:52   because that's favoring rich developers [TS]

00:16:55   from big companies and is that really [TS]

00:16:56   who Apple wants to talk to are they the [TS]

00:16:58   biggest influencers for Apple's purposes [TS]

00:17:00   probably not so if that was the only [TS]

00:17:02   problem it was just a supply and demand [TS]

00:17:04   problem they could solve it just by [TS]

00:17:05   raising the price but I think they'd [TS]

00:17:06   have to raise it pretty darn high [TS]

00:17:07   actually to get the to get it not to [TS]

00:17:09   sell out or just just to barely sell out [TS]

00:17:11   who wants to spend $10,000 for a ticket [TS]

00:17:14   today very sick you know twenty thousand [TS]

00:17:15   dollars how high does it have to be to [TS]

00:17:17   keep people away I do not recommend that [TS]

00:17:19   approach but that would be the obvious [TS]

00:17:21   economists solution to this problem [TS]

00:17:24   where there is supply and demand [TS]

00:17:25   imbalance as long as I thought it would [TS]

00:17:29   be but I thought I thought it was worth [TS]

00:17:31   talking about it did you do a talk show [TS]

00:17:33   already this week we talked about WC [TS]

00:17:34   yeah we talked about a little bit and [TS]

00:17:36   you know John indicated that he got his [TS]

00:17:39   ticket and didn't really have much of a [TS]

00:17:43   solution himself or was clearly it very [TS]

00:17:47   clearly a problem [TS]

00:17:49   yeah and I don't know how big of a [TS]

00:17:52   problem it is or if it's just because [TS]

00:17:53   we're close to the event but the fact [TS]

00:17:55   that the people even the people who got [TS]

00:17:56   tickets think it's a problem I think [TS]

00:18:00   indicates that it really is and our [TS]

00:18:01   Apple probably agrees this is another [TS]

00:18:03   thing we'll be able to talk to them [TS]

00:18:04   about WABC whoever's in charge this that [TS]

00:18:06   thing is talked to the head of developer [TS]

00:18:07   relations guy and if they go yeah we [TS]

00:18:09   know it's a problem and they'll probably [TS]

00:18:11   discuss it with you or they'll say what [TS]

00:18:13   are you talking about what problem seems [TS]

00:18:14   fine to me and then you will have [TS]

00:18:15   learned something that you wouldn't have [TS]

00:18:17   learned otherwise [TS]

00:18:17   you know when WWDC was started you know [TS]

00:18:22   Apple was not in the position that it's [TS]

00:18:24   in today right now and you you have to [TS]

00:18:29   think back to the way that it was it is [TS]

00:18:31   that I don't I don't know when what year [TS]

00:18:33   it actually was the first year that had [TS]

00:18:35   sold out but there were plenty of years [TS]

00:18:37   before I ever went where it didn't sell [TS]

00:18:39   it or where it was you know just [TS]

00:18:41   something that only only the most [TS]

00:18:43   interested dedicated Apple developers [TS]

00:18:47   would even consider going to something [TS]

00:18:48   like this you know people who were [TS]

00:18:50   already making a living from building a [TS]

00:18:54   Mac application that these were the only [TS]

00:18:57   people who would even consider going to [TS]

00:18:58   something like that and they would go [TS]

00:19:00   and it was great and it was small it was [TS]

00:19:02   personal and then even even before iOS [TS]

00:19:08   happened even before there was an iPhone [TS]

00:19:11   it started to get much more popular and [TS]

00:19:15   now it's become something that's clearly [TS]

00:19:18   unwieldy I wonder if they would have [TS]

00:19:21   even created WWDC in the first place if [TS]

00:19:25   they were such a large company I would [TS]

00:19:27   have been something completely different [TS]

00:19:29   that they would have made I think one [TS]

00:19:30   smart thing they have done is not in the [TS]

00:19:33   past few years reacted in the [TS]

00:19:35   straightforward manner of so there's [TS]

00:19:37   more demand for our conference let's [TS]

00:19:38   sell more tickets and buy a bigger venue [TS]

00:19:40   is that's what South by Southwest and [TS]

00:19:42   III both yeah right it was just money [TS]

00:19:44   money money so at the very least Apple [TS]

00:19:46   has shown at least the wisdom to say I [TS]

00:19:48   think they probably have increased [TS]

00:19:50   attendance a lot since the thing started [TS]

00:19:52   but they haven't gone well let's just [TS]

00:19:54   turn that knob up until you know what I [TS]

00:19:56   mean isn't there's not a 20,000 person [TS]

00:19:58   wacc and I think they could sell 20,000 [TS]

00:20:00   tickets so they wanted to they [TS]

00:20:02   just need a much bigger venue but they [TS]

00:20:03   haven't done that to to apples credit so [TS]

00:20:05   in typical Apple Manor the default [TS]

00:20:09   action is no action and no communication [TS]

00:20:11   until they figure out what they're going [TS]

00:20:13   to do they don't scramble they don't do [TS]

00:20:14   the obvious thing that they think [TS]

00:20:15   everyone should do or just make the [TS]

00:20:16   conference bigger and you know put it in [TS]

00:20:20   a Superdome or something I don't so I'm [TS]

00:20:22   not sure what's what's happening there [TS]

00:20:25   but we all have we all have our eye on [TS]

00:20:26   and it's interesting that we have our [TS]

00:20:27   eye on it more now than we did last year [TS]

00:20:30   because last year was like what they [TS]

00:20:31   sold out in two days or something but it [TS]

00:20:33   just maybe there were fewer people who [TS]

00:20:35   wanted tickets who didn't get them or [TS]

00:20:36   that was the impression but once it gets [TS]

00:20:38   down to a couple of hours I guess we've [TS]

00:20:41   crossed the threshold of of anger and [TS]

00:20:45   resentment in the community that now now [TS]

00:20:48   we're all talking about this so here's [TS]

00:20:51   something that I want to mention that it [TS]

00:20:55   it's obvious but it's something that's [TS]

00:20:57   worth mentioning and that is Apple does [TS]

00:21:00   not Apple probably loses money or at [TS]

00:21:04   least they lose productivity so in that [TS]

00:21:07   sense they're probably losing money on [TS]

00:21:09   WWDC this is not a money-making that [TS]

00:21:12   this is not even a blip in where they [TS]

00:21:16   make their money from the unlike South [TS]

00:21:17   by Southwest which is the conference it [TS]

00:21:19   exists to do the conference that is you [TS]

00:21:22   know it is a conference pax is a [TS]

00:21:25   conference so those things need to make [TS]

00:21:26   money Apple doesn't care about making [TS]

00:21:28   money from this and they could charge [TS]

00:21:30   anything or they could charge nothing [TS]

00:21:33   for these tickets it's not going to cost [TS]

00:21:35   them very much yes it costs a lot of [TS]

00:21:37   money and for most companies they [TS]

00:21:40   couldn't conceive of doing something [TS]

00:21:42   like this the way that Apple could but [TS]

00:21:44   with with the numbers that just came out [TS]

00:21:46   this week that they made last quarter [TS]

00:21:47   this isn't this isn't this is nothing [TS]

00:21:50   you know that this is really not even a [TS]

00:21:53   tiny little blip on their chart it's not [TS]

00:21:56   about the money for them it's almost [TS]

00:21:58   like the price of admission is solely [TS]

00:22:00   there as a deterrent because you're [TS]

00:22:02   right that like they don't care about [TS]

00:22:04   the money and I don't you know I [TS]

00:22:06   wouldn't be surprised they do make money [TS]

00:22:07   on the conference first of all but I [TS]

00:22:09   don't think that's why they charge the [TS]

00:22:10   price I do I think they charge the price [TS]

00:22:11   they do to give some kind of control [TS]

00:22:13   yeah you know serious applicants only [TS]

00:22:15   kind of thing and by the way Zaki [TS]

00:22:17   Zack yahoo in the chatroom says last [TS]

00:22:18   year sold out in 12 hours not in two [TS]

00:22:20   days [TS]

00:22:20   but apparently 12 hours wasn't the [TS]

00:22:22   threshold I remember last year hearing [TS]

00:22:23   that crankiness about international [TS]

00:22:25   people who like hey I was asleep in [TS]

00:22:26   Australia and I missed it so that makes [TS]

00:22:28   sense with the 12-hour thing but it [TS]

00:22:29   wasn't the same as you know two hours is [TS]

00:22:31   it different order of magnitude I guess [TS]

00:22:33   but but yeah it's not and not only is it [TS]

00:22:36   not money-making it's different than [TS]

00:22:37   conferences like certainly different [TS]

00:22:39   than PACs and III and probably also [TS]

00:22:42   doesn't different than then South by [TS]

00:22:43   Southwest and that those conferences not [TS]

00:22:45   only exist to make money but they're put [TS]

00:22:48   on by a conference organiser and then [TS]

00:22:50   people pay the conference organiser to [TS]

00:22:52   show at the conference you know game [TS]

00:22:53   makers want to have a big booth and they [TS]

00:22:55   pay lots of money to put their booths on [TS]

00:22:58   the show floor and everything that's how [TS]

00:23:01   they make money because it's organized [TS]

00:23:02   by somebody and then people come and [TS]

00:23:04   participate to get access to the [TS]

00:23:05   attendees but there's no dynamic like [TS]

00:23:07   that at all at Apple Apple's not selling [TS]

00:23:09   floor space to the third-party vendor I [TS]

00:23:10   think they have done that in the past [TS]

00:23:11   like that's not their money-making [TS]

00:23:12   scheme it's an Apple conference put on [TS]

00:23:14   by Apple for you the developer it's a [TS]

00:23:16   direct relationship between there's no [TS]

00:23:18   third party conference organiser entity [TS]

00:23:21   if there is Apple's hiding it behind the [TS]

00:23:22   scenes who's trying to make money off of [TS]

00:23:24   this it is Apple and you Apple talks to [TS]

00:23:27   you you talk to Apple and they're you [TS]

00:23:29   know it's not a clearinghouse for third [TS]

00:23:32   parties to give money to get access to [TS]

00:23:34   all the developers who were there and [TS]

00:23:35   that makes it very different then I [TS]

00:23:37   think it's even different like I've [TS]

00:23:38   never been to Java one or anything like [TS]

00:23:39   that but that strikes me something where [TS]

00:23:40   vendors would want to display and you [TS]

00:23:42   know it's not just a Google i/o is [TS]

00:23:44   closer because I think it's mostly [TS]

00:23:45   Google talking to to people about Google [TS]

00:23:48   stuff so it is a kind of a weird thing [TS]

00:23:51   it's almost like like a seminar like [TS]

00:23:55   it's part as a paid developer you get [TS]

00:23:57   special training that you're allowed you [TS]

00:23:59   know what I mean it's like it's a direct [TS]

00:24:00   part of your developer membership that [TS]

00:24:02   you just pay extra for and now you get [TS]

00:24:04   this extra stuff rather than going to a [TS]

00:24:07   show to see lots of stuff you know and [TS]

00:24:10   then of course as Gruber point up is I [TS]

00:24:13   think I did hear as part of the show you [TS]

00:24:14   know there's also the keynote which is a [TS]

00:24:16   separate thing for the press it's not [TS]

00:24:20   really part WABC but it's like the last [TS]

00:24:22   vestige of the old way that Apple used [TS]

00:24:24   to do things where they would have [TS]

00:24:25   keynotes at big events to announce [TS]

00:24:26   things [TS]

00:24:27   mmm-hmm all right so that we had move on [TS]

00:24:32   for W see if I want to have a chance to [TS]

00:24:33   even getting through my follow up this [TS]

00:24:34   episode all right let's do our first [TS]

00:24:35   sponsor then if you will allow it go for [TS]

00:24:38   it [TS]

00:24:38   its source bits software design and [TS]

00:24:40   development services for iPhone mobile [TS]

00:24:42   Mac in the web course iPad that's it I [TS]

00:24:46   mean you know what I could stop right [TS]

00:24:47   there say go to source bits calm that's [TS]

00:24:48   enough because that's what they do this [TS]

00:24:51   is design what they call design lead [TS]

00:24:55   engineering this is this is what they're [TS]

00:24:59   all about you work with these guys their [TS]

00:25:01   entire process the books are open you [TS]

00:25:05   say I have an idea for this amazing [TS]

00:25:07   application doesn't matter what it is [TS]

00:25:09   it's an iPad app great they can build [TS]

00:25:11   that ties into a web back-end they'll [TS]

00:25:13   build that you want an android client [TS]

00:25:15   later on they'll build that too they've [TS]

00:25:16   done it they know how to do this stuff [TS]

00:25:18   and design LED engineering this means [TS]

00:25:21   the designers drive the entire [TS]

00:25:23   development process then I'm just there [TS]

00:25:25   to you know make some kind of concept [TS]

00:25:27   and melt it into the background their [TS]

00:25:29   designers their present from [TS]

00:25:31   conceptualization through every stage of [TS]

00:25:33   development and QA they're plugged in [TS]

00:25:37   they're available to you they work with [TS]

00:25:39   you to take whatever that idea is that [TS]

00:25:41   you have and they make it happen they've [TS]

00:25:44   got amazing talent in there and don't [TS]

00:25:46   take my word for it go to source bits [TS]

00:25:48   comm and check it out if you have an [TS]

00:25:50   idea for an app look at their portfolio [TS]

00:25:52   look at the services they offer look at [TS]

00:25:55   the talent they have on board [TS]

00:25:55   that's all that's it I mean did by now [TS]

00:25:58   if you if you haven't gone to source [TS]

00:25:59   become I did I don't know what to say [TS]

00:26:05   I'm upset let's just go to the next [TS]

00:26:07   let's just go to the next topic what you [TS]

00:26:09   have things I see you through and show [TS]

00:26:11   notes link for the fridge toaster yes is [TS]

00:26:14   that is that permissible [TS]

00:26:16   yeah I'm behind on my listening to Apple [TS]

00:26:18   earnings call so I haven't actually [TS]

00:26:19   listened to the call yet but this was [TS]

00:26:21   Tim Cook in the Apple quarterly earnings [TS]

00:26:23   call in which they told everyone that [TS]

00:26:24   they made all the money in the world [TS]

00:26:26   again someone I some some person asked [TS]

00:26:30   one of those inane analyst questions [TS]

00:26:32   that involved what was the it was the [TS]

00:26:34   question about like combining the iPad [TS]

00:26:36   and a laptop I don't know one of those [TS]

00:26:37   one of those things like what do you [TS]

00:26:38   think of this Tim [TS]

00:26:40   you know so and he and his response was [TS]

00:26:43   about the the wisdom of combining unlike [TS]

00:26:45   things so he has the quote in the [TS]

00:26:47   article you can converge a toaster in a [TS]

00:26:48   refrigerator but those things are [TS]

00:26:49   probably not going to be pleasing to the [TS]

00:26:51   user right so I can't say much more [TS]

00:26:52   about the content of the statement [TS]

00:26:54   because I haven't listened to the thing [TS]

00:26:56   yet but I believe the reason you put the [TS]

00:26:57   link in the story and I think was the [TS]

00:26:59   New York Times link is because the [TS]

00:27:01   picture they chose for the toaster in [TS]

00:27:03   this story it's in the New York Times [TS]

00:27:05   bits blog is the model up from the [TS]

00:27:08   toaster that I have it looks the same [TS]

00:27:10   except there's a double button on the [TS]

00:27:11   front this is the model with convection [TS]

00:27:12   right and many people were wondering why [TS]

00:27:16   of all the toasters that could have put [TS]

00:27:18   a picture of they put that one in there [TS]

00:27:19   are they five by five fans or the fans [TS]

00:27:21   of this house two episode or do they [TS]

00:27:22   just simply Google for the word toaster [TS]

00:27:23   to end up like that or is this the [TS]

00:27:24   default rich person's toaster now I [TS]

00:27:27   don't know I think we had something to [TS]

00:27:30   do with it though you think if that was [TS]

00:27:33   true they would have you know whoever [TS]

00:27:34   wrote it would have Nick Winfield would [TS]

00:27:36   have like sent us a Twitter message or [TS]

00:27:38   done some sort of thing like that I [TS]

00:27:39   don't know but that's it that's it for [TS]

00:27:42   that I thought it was curious too I will [TS]

00:27:45   have probably more to say about what Tim [TS]

00:27:47   Cook had to say if if he really did [TS]

00:27:49   reveal anything interesting in his [TS]

00:27:50   responses but at this point since I'm [TS]

00:27:53   listening to Tim Cook on earnings calls [TS]

00:27:55   for a long time I would be very [TS]

00:27:57   surprised if you let anything slip damn [TS]

00:28:00   it you know he's he was he's much more [TS]

00:28:02   controlled than Steve Jobs was unerring [TS]

00:28:04   his calls it's hard to get him to go off [TS]

00:28:07   on something that he didn't plan to talk [TS]

00:28:09   about and I think I think Tim does this [TS]

00:28:11   thing where not that he has like on you [TS]

00:28:15   know like an ax late-night talk show [TS]

00:28:16   where they have agreed on questions [TS]

00:28:17   beforehand but are they tell he wants [TS]

00:28:19   people think but he knows certain [TS]

00:28:21   questions are going to be asked and he [TS]

00:28:22   leads he wants to say something about a [TS]

00:28:24   particular topic and he will allow it to [TS]

00:28:28   happen organically like I want to make a [TS]

00:28:30   statement about netbooks and I know that [TS]

00:28:33   someone's probably gonna ask me about [TS]

00:28:34   netbooks so rather than in my statements [TS]

00:28:36   or in an answer to an unrelated question [TS]

00:28:38   going off on some screed about netbooks [TS]

00:28:39   I'll just sit back and wait patiently [TS]

00:28:40   for the first guy to ask about netbooks [TS]

00:28:42   and then I'll say what I have to say [TS]

00:28:43   about netbook so it so it looks more [TS]

00:28:45   organic I get the feeling that he does [TS]

00:28:47   that and I was wondering like if no none [TS]

00:28:50   of the analysts asked about netbooks [TS]

00:28:51   would he like offered himself like as [TS]

00:28:53   part of [TS]

00:28:53   aside and another answer or something so [TS]

00:28:56   I'll just new this one maybe have more [TS]

00:28:57   to say about it I think you get the gist [TS]

00:29:00   of it from what you've already read I [TS]

00:29:02   mean obviously yeah you should listen to [TS]

00:29:03   it but yeah those are mine cold can be [TS]

00:29:05   boring whether it is reading off numbers [TS]

00:29:06   but you know I fit it in that's why I [TS]

00:29:08   haven't gotten to it yet Carsten Burns [TS]

00:29:11   wrote in among many other people [TS]

00:29:13   pointing me to this Paris pinball [TS]

00:29:15   parking advertisement where is that this [TS]

00:29:18   is an advertisement for some Ford [TS]

00:29:19   parking assist technology that helps you [TS]

00:29:21   parallel park better but the fact that [TS]

00:29:23   they set up in Paris I don't know if [TS]

00:29:24   that's random enough of this you know [TS]

00:29:26   people in Paris will you know will do [TS]

00:29:27   whatever it takes to get into a parking [TS]

00:29:29   space and so they put two cars next to [TS]

00:29:30   each other and put a little sensors on [TS]

00:29:32   their bumpers and put a big scoreboard [TS]

00:29:33   above it so that when people go to try [TS]

00:29:35   to park there every time you tap one of [TS]

00:29:37   the car in front of you and vacuu view [TS]

00:29:38   your score goes up or is it down I [TS]

00:29:40   remember anyway I put a link to the [TS]

00:29:41   YouTube video which again is an ad for [TS]

00:29:44   Ford but it's also funny and it [TS]

00:29:47   reinforces our meme about parking in [TS]

00:29:49   Paris involving hitting other cars so I [TS]

00:29:51   thought it was worth mentioning will [TS]

00:29:54   Haynes who apparently is in Tokyo I [TS]

00:29:56   think he's communicated to us many times [TS]

00:29:57   but I just went to his blog and it's [TS]

00:29:59   like hi I'm will Haines from Tokyo well [TS]

00:30:00   hello will Haines in Tokyo that's cool [TS]

00:30:02   did an awesome post about these iPhone [TS]

00:30:07   screen size stuff that we've been [TS]

00:30:09   discussing in the past few shows it's [TS]

00:30:10   the same type of thing of like let's [TS]

00:30:11   make the screen taller according to that [TS]

00:30:13   rumor and he's doing the thing that [TS]

00:30:15   several I and several of people mention [TS]

00:30:17   of like okay try to keep the phone the [TS]

00:30:19   same size just make the phone bigger and [TS]

00:30:20   make the area above and below the phone [TS]

00:30:21   smaller and he did a really nice 3d [TS]

00:30:24   mock-up of it of just basically taking a [TS]

00:30:27   it's kind of his own design now he's [TS]

00:30:29   taking the current look of the iPhone 4s [TS]

00:30:30   stretch the screen shrunk the area above [TS]

00:30:33   and below it [TS]

00:30:34   and it kind of fits like he's done the [TS]

00:30:37   exact measurements of saying if this was [TS]

00:30:39   exactly what the rumor said and it was [TS]

00:30:41   you know exactly this height was one of [TS]

00:30:43   the specs on it if it was exactly 1152 [TS]

00:30:45   pixels high this is what the screen [TS]

00:30:48   would look like and he for the design he [TS]

00:30:51   decided to try to do a little bit of [TS]

00:30:53   tweaking most it looks like the 4s but [TS]

00:30:55   he made it slightly thinner than the 4s [TS]

00:30:57   is 8.9 six millimeters instead of 9.3 [TS]

00:31:01   four millimeters and made it feel even [TS]

00:31:03   thinner by shrinking the antenna band to [TS]

00:31:05   be thinner and then having [TS]

00:31:06   rounded back if you look at the picture [TS]

00:31:08   you might think oh that looks thicker [TS]

00:31:09   but you're thinking that the band is the [TS]

00:31:10   same thickness on the 4s actually the [TS]

00:31:12   band is thinner that's trying to lead to [TS]

00:31:14   like it feels thinner in your hand [TS]

00:31:15   because the edge is tapered so I would [TS]

00:31:18   encourage everyone to take a look at [TS]

00:31:20   this post and read it and you made a [TS]

00:31:21   cool video of the thing flying around [TS]

00:31:22   the stuff of an excellent excellent job [TS]

00:31:24   and when I look at it it doesn't look [TS]

00:31:25   crazy to me it looks I look at it my [TS]

00:31:29   thumb feels a little cramped of like oh [TS]

00:31:30   would I be able to contort myself to get [TS]

00:31:32   down to that slightly smaller home [TS]

00:31:34   button or you know can I still reach all [TS]

00:31:36   the corners with my thumb I guess having [TS]

00:31:37   it in my hand would help me know what [TS]

00:31:40   it's like more but it doesn't look crazy [TS]

00:31:41   it doesn't look like a really long tall [TS]

00:31:43   I find he's kept the height basically [TS]

00:31:45   the same just again just shrunk the area [TS]

00:31:47   and it looks like plenty of room for the [TS]

00:31:48   FaceTime camera plenty of room for the [TS]

00:31:50   speaker that goes in your ear it doesn't [TS]

00:31:54   look crazy the home button will have to [TS]

00:31:56   shrink a little bit or get more oblong [TS]

00:31:57   or something but I was excited to see [TS]

00:31:59   this picture to see what is possible now [TS]

00:32:01   I will say that I think it looks a bit [TS]

00:32:04   too much like the current phone not [TS]

00:32:06   because I think it's bad but because I [TS]

00:32:07   think the next iPhone will not look [TS]

00:32:10   exactly like the iPhone 4s like it what [TS]

00:32:12   the metal band designer on the outside [TS]

00:32:14   and just like the overall look of like [TS]

00:32:15   it looks like a black rounded rectangle [TS]

00:32:18   with a metal band around it I think [TS]

00:32:20   Apple wants to change [TS]

00:32:22   I expect a more radical change within [TS]

00:32:24   reason like details mostly like it's not [TS]

00:32:25   going to be you know triangular shaped [TS]

00:32:27   it still can be around a tall red [TS]

00:32:28   rectangle that they're going to try to [TS]

00:32:30   make us thin as they can but in the [TS]

00:32:32   details I think it will look different [TS]

00:32:34   even if it's just a change in color [TS]

00:32:35   scheme or like the back isn't the same [TS]

00:32:37   color as the front anymore or the whole [TS]

00:32:39   back is silver or the sides are not [TS]

00:32:42   completely vertical slab sides anymore [TS]

00:32:44   and they taper or something like that [TS]

00:32:46   that's what I expect from it but I [TS]

00:32:47   really like this post and I link to in [TS]

00:32:50   the show notes I encourage everyone to [TS]

00:32:51   check it out and speaking of the iPhone [TS]

00:32:53   rumors many people picked up on my hint [TS]

00:32:56   not during the show but but after the [TS]

00:32:58   show many people picked up on my hint [TS]

00:33:00   about it I was saying well what can [TS]

00:33:01   what's the what can you do with the [TS]

00:33:03   iPhone to make room for this screen if [TS]

00:33:06   you have to start squeezing this stuff [TS]

00:33:08   you know making the borders of the [TS]

00:33:09   things thinner Oh is there a way that [TS]

00:33:12   you can like move things to the edges [TS]

00:33:13   and I also said like maybe what if you [TS]

00:33:15   could like for example take the [TS]

00:33:16   microphone or speaker or camera and bury [TS]

00:33:18   it behind the display is that even [TS]

00:33:19   possible [TS]

00:33:20   and the Big Apple nerds amongst us one [TS]

00:33:24   of them including my friend Levi Ock [TS]

00:33:25   wrote in to tell me that hey they Apple [TS]

00:33:29   had a patent about putting a camera [TS]

00:33:30   behind a screen I said yes I know I know [TS]

00:33:32   that's what I was referring to that this [TS]

00:33:34   was a long time ago he dug up the story [TS]

00:33:37   for me which was nice I would have had [TS]

00:33:38   to Google for it but apparently in July [TS]

00:33:41   2007 there was a Apple filed a patent [TS]

00:33:43   for a camera behind an LCD display and [TS]

00:33:47   the idea that was that it would capture [TS]

00:33:49   images like in between the Refresh [TS]

00:33:51   events on the display with a whole bunch [TS]

00:33:53   of you know the patent saying that it's [TS]

00:33:55   you know we'll try to make it so that [TS]

00:33:57   the the there's no flickering when when [TS]

00:34:00   the photo was taken or anything like [TS]

00:34:02   that like if it's continuous video will [TS]

00:34:03   try to be good about minimizing the the [TS]

00:34:06   amount of time you need to to take the [TS]

00:34:09   picture between the display and I think [TS]

00:34:10   like I think the ideas that would be [TS]

00:34:12   imperceptible that the screen is [TS]

00:34:13   refreshing 60 times a second and there's [TS]

00:34:14   enough time in between each refresh to [TS]

00:34:16   get an image without light interference [TS]

00:34:18   again just because it's a patent doesn't [TS]

00:34:19   mean this is something that actually [TS]

00:34:20   works you can patent things that have [TS]

00:34:23   that you've never actually built and [TS]

00:34:24   that you're not sure even if the work [TS]

00:34:26   you're just patenting the idea but this [TS]

00:34:29   is why I was thinking of what can you [TS]

00:34:31   berieve and screen pigs of this patent [TS]

00:34:32   and Apple actually had an earlier patent [TS]

00:34:33   I think so every years before that about [TS]

00:34:36   another technique to get a camera behind [TS]

00:34:39   a screen this one involved like sticking [TS]

00:34:41   the camera between the pixel or [TS]

00:34:42   something like that so this is a link to [TS]

00:34:43   Apple Insider story from a while ago [TS]

00:34:46   it's in the show notes everyone can [TS]

00:34:47   check it out and remember when looking [TS]

00:34:49   at any patent story Apple pens all sorts [TS]

00:34:51   of things and patents do not mean that [TS]

00:34:52   they even ever had this working let [TS]

00:34:54   alone that it was they decided it was [TS]

00:34:56   useful I just like to fantasize about [TS]

00:34:59   future technologies like that because it [TS]

00:35:01   sounds cool doesn't it like you just [TS]

00:35:02   look at the screen one of the things [TS]

00:35:04   they promotion in the in the patent [TS]

00:35:06   thing is like you know when you're doing [TS]

00:35:08   video conferencing you want to look at [TS]

00:35:09   them and yeah it's like a look to the [TS]

00:35:10   upper right of your monitor alright it [TS]

00:35:11   doesn't look like you're looking at the [TS]

00:35:12   person now we're like a lazy eye or [TS]

00:35:14   something [TS]

00:35:15   yeah well bit so that the camera is is [TS]

00:35:17   directly in the center of your screen [TS]

00:35:19   you can also put the video window and [TS]

00:35:21   like an you imagine an iPad or something [TS]

00:35:22   in the center of your screen then you [TS]

00:35:24   can look face to face with them so that [TS]

00:35:25   seems like that seems like a compelling [TS]

00:35:27   advantage that if Apple were able to [TS]

00:35:29   pull it off they would say they would [TS]

00:35:30   like that and maybe they would even [TS]

00:35:32   advertise that [TS]

00:35:33   finally face time face to face look [TS]

00:35:35   right into the eyes of your sweetie [TS]

00:35:38   [Laughter] [TS]

00:35:41   so that that's what I was getting at [TS]

00:35:44   last one but I don't have high hopes for [TS]

00:35:46   a guy uh Alex and dronov wrote in to [TS]

00:35:50   tell me that Tom lemon Sally who was the [TS]

00:35:53   guy who's one of whose books referred to [TS]

00:35:55   the talking to the bear phenomenon of [TS]

00:35:57   having talking talking out your problems [TS]

00:35:58   to it and I'm an object to get the [TS]

00:36:00   rhythm he was apparently a guest on the [TS]

00:36:01   Stack Overflow podcast and I listened to [TS]

00:36:05   every single episode of the stack over [TS]

00:36:06   her podcast [TS]

00:36:07   Molly's did way back then I think I [TS]

00:36:09   basically went off but once Jeff Atwood [TS]

00:36:11   left it's not just not the same without [TS]

00:36:13   him but I must have heard that episode [TS]

00:36:16   so there's yet another possible case [TS]

00:36:18   we're talking to the bear has entered my [TS]

00:36:20   subconscious and that's that's where it [TS]

00:36:22   came out of so I'm glad to know that [TS]

00:36:23   there are good explanations you know [TS]

00:36:26   even if I can't remember reading that [TS]

00:36:27   system in book maybe I just heard the [TS]

00:36:29   podcast episode maybe that was it I'm an [TS]

00:36:31   old man it's hard to remember yeah and [TS]

00:36:33   that's it for my follow-up except for [TS]

00:36:36   follow up on the gaming show last week [TS]

00:36:38   but that's almost kind of like a topic [TS]

00:36:41   so we have three sponsors a speaker two [TS]

00:36:44   - all right so I can keep going keep [TS]

00:36:46   going [TS]

00:36:47   okay gaming first I guess this one final [TS]

00:36:51   little piece of fall that's tangentially [TS]

00:36:53   related to gaming I should have [TS]

00:36:55   protected this guy's name before I [TS]

00:36:56   started David [TS]

00:36:59   pussy Aldo oh sorry about that David [TS]

00:37:02   tweeted me a link to a video from freaks [TS]

00:37:06   and geeks they show one more show that [TS]

00:37:08   was cancelled way before its time [TS]

00:37:10   I enjoyed that show when I was on the [TS]

00:37:11   air and this episode is about this [TS]

00:37:15   section of the episode of the Dungeons & [TS]

00:37:17   Dragons and it's YouTube video probably [TS]

00:37:20   illegal I don't know if it counts as [TS]

00:37:21   fair use but it's a pretty long segment [TS]

00:37:23   there that shows a bunch of nerdy kids [TS]

00:37:25   talking about D&D and the cool kid [TS]

00:37:28   character but kind of you know [TS]

00:37:29   too-cool-for-school character right in [TS]

00:37:32   in the show is in the scene with them [TS]

00:37:34   and and they one of the people invites [TS]

00:37:37   him to play D&D and he's like you know [TS]

00:37:39   D&D it's kind of it's not for the Nerds [TS]

00:37:41   or whatever and so he goes and plays the [TS]

00:37:43   indie with them and he enjoys it because [TS]

00:37:44   the indie is awesome [TS]

00:37:46   and at the end of the thing the Nerds [TS]

00:37:48   are kind of conferred with each other [TS]

00:37:50   about this idea that like once what's [TS]

00:37:51   going on here like it are we turning him [TS]

00:37:54   into a nerd or are are is he turning us [TS]

00:37:58   into cool guys I don't know like would [TS]

00:38:00   that that dynamic the person sent this [TS]

00:38:02   to me because the same kind of thing I [TS]

00:38:03   was talking about with gaming where [TS]

00:38:04   gaming with the exclusive refuge the [TS]

00:38:06   Nerds way back when and then and then [TS]

00:38:08   they field opened up and that's kind of [TS]

00:38:10   good and you felt like well more people [TS]

00:38:12   are enjoying games then you're like yeah [TS]

00:38:13   if it wasn't this hours and is it [TS]

00:38:15   getting taken over by cool people or is [TS]

00:38:17   the reverse we're making everybody into [TS]

00:38:19   nerds and sort of that discomfort with [TS]

00:38:21   your clique or your little section of [TS]

00:38:24   people thought you had a hobby all to [TS]

00:38:25   yourself and expanding out so from [TS]

00:38:28   mostly I encourage people to watch abuse [TS]

00:38:29   freaks and geeks is an awesome show and [TS]

00:38:30   hopefully from looking at that little [TS]

00:38:31   segment you will be motivated to go [TS]

00:38:34   watch it on Netflix or get an iTunes [TS]

00:38:36   card even know where or how it's [TS]

00:38:37   available but I highly encourage [TS]

00:38:39   checking out so that was the appetizer [TS]

00:38:42   for my my revisit of the topic of gaming [TS]

00:38:46   and gaming culture and the dilution of [TS]

00:38:49   gaming culture and all the stuff that I [TS]

00:38:50   talked about last time as is often the [TS]

00:38:52   case with something that I talk about on [TS]

00:38:55   the podcast that I haven't previously [TS]

00:38:57   written about because writing kind of [TS]

00:38:59   makes you sort of sort through your [TS]

00:39:00   ideas and figure out what you really [TS]

00:39:01   think whereas talking as Merlin [TS]

00:39:03   frequently says it's like the first [TS]

00:39:05   draft of his ideas he kind of talked it [TS]

00:39:07   out and you're trying to learn while [TS]

00:39:09   you're talking you know the act of doing [TS]

00:39:11   it helps you come to some sort of [TS]

00:39:13   conclusion discard ideas or whatever and [TS]

00:39:15   I think last show definitely did that [TS]

00:39:17   because I spend a lot of time trying to [TS]

00:39:20   look at this issue of gaming and the [TS]

00:39:23   hardcore gamers versus the casual gamers [TS]

00:39:25   and how that's evolved over time as the [TS]

00:39:26   market expanded I looked at it from all [TS]

00:39:28   sorts of different angles and use lots [TS]

00:39:30   of analogies trying to illuminate the [TS]

00:39:32   various aspects of my points and some of [TS]

00:39:34   the analogies for like movie watching [TS]

00:39:35   wine-tasting sports things where time [TS]

00:39:39   investment can lead to greater enjoyment [TS]

00:39:41   you know seeing more movies helps you [TS]

00:39:42   appreciate new movies more tasting lots [TS]

00:39:45   of wines helps you sort of understand [TS]

00:39:46   the different aspects of wine watching a [TS]

00:39:49   lot of a particular sport can help you [TS]

00:39:50   appreciate the game more these were all [TS]

00:39:52   examples of like gaming things where [TS]

00:39:54   time investment leads to greater [TS]

00:39:56   enjoyment [TS]

00:39:58   and I think people mostly accept that [TS]

00:40:02   idea that investing time leads to [TS]

00:40:04   experience and knowledge in whatever [TS]

00:40:06   you're investing in which leads to [TS]

00:40:07   greater enjoyment of whatever that thing [TS]

00:40:09   is ah but the problem with analogies is [TS]

00:40:14   well my problem as the person offering [TS]

00:40:16   them and the problem of listeners who [TS]

00:40:17   hear them is that when you're offering [TS]

00:40:19   analogies it's if you're not careful to [TS]

00:40:21   highlight which aspect that you think is [TS]

00:40:23   applicable to the thing you're you're [TS]

00:40:24   you know you're saying this is analogous [TS]

00:40:25   to that people may think that you're [TS]

00:40:27   trying to say the entire thing is [TS]

00:40:28   analogous and that's my fault for [TS]

00:40:30   miscommunicating and on the on the flip [TS]

00:40:31   side there are people who believe that [TS]

00:40:33   analogies are useless unless the two [TS]

00:40:35   things are analogous in every possible [TS]

00:40:36   way and they will say well that analogy [TS]

00:40:38   makes no sense because this is different [TS]

00:40:40   than that in aspects X Y & Z and to [TS]

00:40:42   those people I say analogies don't have [TS]

00:40:44   to match up in every possible way [TS]

00:40:45   because then it would just be identity [TS]

00:40:47   and that wouldn't make any sense so [TS]

00:40:49   there is a balance to be struck there so [TS]

00:40:50   I don't know if my analogies were apt or [TS]

00:40:52   not but the in hindsight after the [TS]

00:40:54   episode was over and looking at the [TS]

00:40:55   feedback my crucial mistake in trying to [TS]

00:40:59   think about and talk about it at this [TS]

00:41:01   topic is that only one of the things [TS]

00:41:03   that I was making an analogy with and I [TS]

00:41:06   think it might have been the first thing [TS]

00:41:07   but only one of the things that I was [TS]

00:41:08   making analogy with is directly is [TS]

00:41:09   directly applicable to the idea of games [TS]

00:41:12   and that's movies because the key point [TS]

00:41:15   is that games I was saying were a you [TS]

00:41:20   know strange form of art and that [TS]

00:41:22   they're different than other forms of [TS]

00:41:24   art and ago I would say that sports and [TS]

00:41:26   wine-tasting are not forms of art people [TS]

00:41:27   can argue with me and about that or [TS]

00:41:29   whatever but I firmly believe the games [TS]

00:41:31   are a form of art and typicals argue [TS]

00:41:32   about that but that was my key point [TS]

00:41:35   there it's a it's an art form where time [TS]

00:41:39   investment is not sufficient for full [TS]

00:41:41   appreciation it doesn't mean that you [TS]

00:41:42   know you you do get more enjoyment out [TS]

00:41:44   of it if you invest time you do get [TS]

00:41:45   knowledge and experience but that that's [TS]

00:41:47   necessary but not sufficient for full [TS]

00:41:49   enjoyment and I thought that was weird [TS]

00:41:51   because I have trouble thinking of any [TS]

00:41:53   other art form that's like that [TS]

00:41:55   certainly sports qualifies that [TS]

00:41:58   wine-tasting all that other hobbies and [TS]

00:42:00   skills and activities also require [TS]

00:42:03   skills and many people pointed that out [TS]

00:42:06   Nemo and it was clear that I was not [TS]

00:42:07   focusing this enough and if I had [TS]

00:42:09   written it I think I would have read it [TS]

00:42:10   over and real [TS]

00:42:11   is it it's the fact that I'm considering [TS]

00:42:14   games in art form and like can you think [TS]

00:42:16   of another art form that requires skill [TS]

00:42:20   to get full appreciation of it not just [TS]

00:42:22   knowledge and you know you could say [TS]

00:42:24   well knowledge is a skill and being [TS]

00:42:25   smarts the skill and not just time [TS]

00:42:27   investment in an experience but mostly [TS]

00:42:29   when I'm talking about skill I'm talking [TS]

00:42:30   about things that are not natural for [TS]

00:42:32   the vast majority of the population to [TS]

00:42:34   do things that have to be learned and a [TS]

00:42:36   lot of it is physical things but you [TS]

00:42:37   know that if you take a cross-section of [TS]

00:42:42   the entire population and say who would [TS]

00:42:44   find it easy to pick up the skills to do [TS]

00:42:46   this thing even if there isn't art that [TS]

00:42:47   require skills and a lot of arts don't [TS]

00:42:50   require skills that you know physical [TS]

00:42:55   skills @kj alien conferences dancing it [TS]

00:42:57   that's a good example because dancing is [TS]

00:42:58   an art form and it does require a [TS]

00:43:00   certain minimum amount of skills to get [TS]

00:43:01   the full enjoyment out of and just and [TS]

00:43:04   like gaming I would say you don't have [TS]

00:43:06   to be an expert dancer to get not every [TS]

00:43:08   ounce of the enjoyment like super expert [TS]

00:43:09   dancers are getting like a slightly more [TS]

00:43:11   enjoyment in you are or maybe not [TS]

00:43:12   depending on if it becomes like work for [TS]

00:43:14   them and not and not a hobby but you can [TS]

00:43:16   get mostly German I would say dancing [TS]

00:43:18   the history of dancing across all of [TS]

00:43:20   humanity shows that most human beings [TS]

00:43:21   have at least the minimum skill set to [TS]

00:43:25   get most of the enjoyment that you're [TS]

00:43:27   supposed to get out of dancing from [TS]

00:43:28   dancing because dancing has been around [TS]

00:43:29   for a really long time all right but I [TS]

00:43:33   was I was saying that video games are [TS]

00:43:35   possibly not unique but novel at least [TS]

00:43:38   in that the forms of art especially [TS]

00:43:40   since the forms are out there often [TS]

00:43:42   compared to like you know writing novels [TS]

00:43:45   fiction and movies and stuff require so [TS]

00:43:48   little uncommon skill you just need to [TS]

00:43:50   be literate and intelligent like it's [TS]

00:43:52   not it the the larger portion of the [TS]

00:43:55   population has these skills and so [TS]

00:43:57   gaming is weird because it's an art form [TS]

00:44:00   that requires skills that do not appear [TS]

00:44:02   to be common in the general population [TS]

00:44:04   and my evidence for this is the small [TS]

00:44:07   number of people who play and enjoy [TS]

00:44:09   games that require these skills [TS]

00:44:11   basically if you make your game require [TS]

00:44:14   the skills that like the first crop of [TS]

00:44:16   nerdy gamers had that game is not going [TS]

00:44:18   to be popular and no matter how much [TS]

00:44:21   gaming spreads like oh gaming is [TS]

00:44:23   everywhere now we're [TS]

00:44:24   it's revealing that certain skills that [TS]

00:44:28   you know the original gamers or the [TS]

00:44:30   longtime gamers have those skills just [TS]

00:44:32   aren't common in the general population [TS]

00:44:34   and if you make a game that requires [TS]

00:44:36   them you can't sell to lots of people [TS]

00:44:37   somebody I talked about last time the [TS]

00:44:38   way game makers address this by making [TS]

00:44:41   games that don't require those skills to [TS]

00:44:42   get them out to more of an audience it's [TS]

00:44:44   as if the very best dances required [TS]

00:44:47   skills that so few people could do it [TS]

00:44:49   was like a fraction of a fraction of the [TS]

00:44:50   percentage of the entire world could do [TS]

00:44:51   the special dance and this dance was [TS]

00:44:53   particularly enjoyable and people who [TS]

00:44:54   are really serious about dancing say [TS]

00:44:55   well you know if you you know you're [TS]

00:44:58   playing you're doing casual dance but [TS]

00:45:00   you can't do a super complex the way [TS]

00:45:02   dancing is dancers can correct me but I [TS]

00:45:04   think a circuit say that if you [TS]

00:45:07   beautifully execute a simple dance like [TS]

00:45:09   a waltz that's perfectly valid and a [TS]

00:45:11   full expression of the form whereas [TS]

00:45:12   gamers or at least me would say that [TS]

00:45:15   some of the very best things the gaming [TS]

00:45:17   has to offer are not accessible to the [TS]

00:45:20   general public who who don't have these [TS]

00:45:23   particular skills even if they're [TS]

00:45:24   willing to put in the time to get the [TS]

00:45:26   experience and the knowledge and you [TS]

00:45:27   know that the the other aspects that [TS]

00:45:30   they can get if they're held out by [TS]

00:45:33   their lack of physical coordination you [TS]

00:45:37   know from having this experience we [TS]

00:45:38   would say you're not getting everything [TS]

00:45:39   the gaming has to offer you're you're [TS]

00:45:41   intentionally put into like kiddie [TS]

00:45:42   gaming where yes it's enjoyable and you [TS]

00:45:44   get lots of the same things but it's not [TS]

00:45:46   it's not the best of the best and that's [TS]

00:45:48   what I thought was very novel about that [TS]

00:45:51   and I had many changes about sports [TS]

00:45:53   where you know there are other hobbies [TS]

00:45:54   they require skill to fully appreciate [TS]

00:45:56   but again I'm not putting them into a [TS]

00:45:59   form of art someone can argue with that [TS]

00:46:01   but like there are examples but get even [TS]

00:46:04   getting beyond the art thing there are [TS]

00:46:06   sports that you can enjoy unless you [TS]

00:46:09   have skills that are not coming the [TS]

00:46:10   general population again I don't think [TS]

00:46:11   this is analogous because I don't [TS]

00:46:12   consider sports a form of art I don't [TS]

00:46:14   think it's weird that sports require [TS]

00:46:15   skills because so many of them do [TS]

00:46:17   require skills but the same continuum [TS]

00:46:21   exists in sports where there are sports [TS]

00:46:23   that require skills that the majority of [TS]

00:46:27   the general population of healthy adults [TS]

00:46:29   have to an adequate degree to play the [TS]

00:46:31   sports you know like playing catch [TS]

00:46:33   that's not that that's a sport but you [TS]

00:46:34   can do that and the skills of baseball [TS]

00:46:36   for the most part like even if you can't [TS]

00:46:38   really [TS]

00:46:38   hit you can kind of catch and you know [TS]

00:46:40   like you can get by but there are sports [TS]

00:46:42   like surfing where that the minimum [TS]

00:46:45   threshold to be successful in any way to [TS]

00:46:48   be able to serve to the point where [TS]

00:46:50   people look at you and say that guy is [TS]

00:46:51   surfing the amount of the population [TS]

00:46:54   that can do that is much lower than the [TS]

00:46:56   amount of pop the population that can [TS]

00:46:58   play a pickup game of baseball or you [TS]

00:47:02   know touch football or basketball or any [TS]

00:47:03   of the other sports that are more [TS]

00:47:05   accessible so and again these this is [TS]

00:47:09   not directly analogous because sports [TS]

00:47:10   are not a form of art but it just a lot [TS]

00:47:12   of people wrote in about sports as and [TS]

00:47:14   examples in it maybe think that they [TS]

00:47:16   sports have a similar continuum where [TS]

00:47:19   the prevalence of the required skills in [TS]

00:47:22   the general population defines the [TS]

00:47:24   popularity of these things for [TS]

00:47:26   participation spectating is is very [TS]

00:47:28   different spectating is an entirely [TS]

00:47:30   different thing and I would not call [TS]

00:47:31   spectating sports a form of art either [TS]

00:47:33   so it's also not analogous but I'm [TS]

00:47:35   talking about doing the sport yourself [TS]

00:47:37   how many people surf versus how many [TS]

00:47:38   people play basketball down at their gym [TS]

00:47:41   and I guess a lot of that is to do with [TS]

00:47:43   you know proximity to waves and water [TS]

00:47:45   but you know any sport you want to pick [TS]

00:47:46   gymnastics or something like there are [TS]

00:47:48   certain sports that require skills that [TS]

00:47:50   are not common so I think gaming is [TS]

00:47:52   weird because it's a form of art that [TS]

00:47:54   requires skills that are not common and [TS]

00:47:57   I say that to fully appreciate gaming [TS]

00:48:01   you can't just stick to the games that [TS]

00:48:03   the vast majority of like I think people [TS]

00:48:06   who have the have the skills and maybe [TS]

00:48:09   they just develop the skills but it's [TS]

00:48:10   it's a some it's a barrier to entry if [TS]

00:48:12   they have the skills to play the the [TS]

00:48:13   what we consider the very best of the [TS]

00:48:15   best games we're getting an experience [TS]

00:48:17   that other people are not and it's weird [TS]

00:48:19   that those experiences are closed off [TS]

00:48:21   because of skills and the the phrase I [TS]

00:48:24   kept repeating in the previous show was [TS]

00:48:26   that it's not a value judgment what I [TS]

00:48:28   was trying to say with that was that it [TS]

00:48:29   doesn't make us better people or you [TS]

00:48:32   know it's not it's not a we're better [TS]

00:48:34   than you because we can do this thing [TS]

00:48:36   it's mostly I'm coming at it from a [TS]

00:48:39   reverse perspective where is [TS]

00:48:41   disappointing that something you enjoy [TS]

00:48:44   like you can't share that enjoyment with [TS]

00:48:46   other people and that's why I was [TS]

00:48:46   talking about the frustration of trying [TS]

00:48:47   to get my wife to play games that I [TS]

00:48:49   really enjoy or you know things that I [TS]

00:48:51   thought my [TS]

00:48:51   my parents might like because like the [TS]

00:48:54   experiences we're having our excess you [TS]

00:48:56   know where it's the same feelings anyone [TS]

00:48:58   has it you know excitement do you want [TS]

00:48:59   to share a gonna share it with somebody [TS]

00:49:00   would appreciate it want that you what [TS]

00:49:02   you want to force them somehow to [TS]

00:49:04   appreciate it seems that you want to [TS]

00:49:07   share things that you enjoy and the [TS]

00:49:09   inability to share them is making me [TS]

00:49:10   think about what's what's different [TS]

00:49:11   about gaming but it seems like [TS]

00:49:13   everyone's doing gaming and yet I can't [TS]

00:49:14   I can't share these experiences that I'm [TS]

00:49:16   having except with the same like nerdy [TS]

00:49:18   gamer people who have always been [TS]

00:49:20   sharing these things but isn't gaming [TS]

00:49:21   popular now why you know and is it just [TS]

00:49:24   because are we hit are they having [TS]

00:49:25   exactly as much fun with Angry Birds as [TS]

00:49:27   we're having with us I don't think they [TS]

00:49:28   are [TS]

00:49:28   I don't think Angry Birds is invoking [TS]

00:49:30   the same kind of emotions that and [TS]

00:49:33   experiences to the level that the game [TS]

00:49:35   kind of games I'm playing are so it's [TS]

00:49:38   not a we're better than you and we're [TS]

00:49:40   the gamers and you're the non-gamers [TS]

00:49:42   that's totally not what about so I'm [TS]

00:49:43   saying it's not a value judgment there's [TS]

00:49:44   nothing you know it it is what it is I'm [TS]

00:49:47   just trying to so it's called the way I [TS]

00:49:49   see it certain skills have a lower [TS]

00:49:51   prevalence in the general population and [TS]

00:49:53   you know I'm sure this is exactly true [TS]

00:49:56   of many other things that I'm missing a [TS]

00:49:57   ton because I don't have the skills [TS]

00:49:58   dancing would be one of those for [TS]

00:50:00   example but it for me as a gamer it may [TS]

00:50:03   be think about the other thing I think [TS]

00:50:05   about and this is that gaming in general [TS]

00:50:07   is that my parents were very anti video [TS]

00:50:09   game as many parents of my generate uh [TS]

00:50:11   you know parents of kids of my [TS]

00:50:13   generation were why were the anti video [TS]

00:50:16   game it's hard to really explain was [TS]

00:50:18   just kind of like scary about the new [TS]

00:50:19   thing it's kind of like rock-and-roll [TS]

00:50:21   the kids with their music and their [TS]

00:50:22   video games but they were very anti [TS]

00:50:25   gaming and didn't allow me to have game [TS]

00:50:28   consoles in the house so of course I [TS]

00:50:29   bought every Mac game known to man which [TS]

00:50:31   they apparently found was okay because [TS]

00:50:32   computers are educational anyway parent [TS]

00:50:34   like parents make no sense ah but then [TS]

00:50:37   when I went onto my adult life of course [TS]

00:50:40   I you know bought game consoles and play [TS]

00:50:41   games or whatever in and as I was [TS]

00:50:43   changing from teenager into adult my [TS]

00:50:45   parents would frequently ask you what [TS]

00:50:46   are you gonna stop playing these video [TS]

00:50:47   games when you're gonna grow out of this [TS]

00:50:49   like because video games came along when [TS]

00:50:52   we were kids it was seen as a kid [TS]

00:50:54   activity that rots your brain and [TS]

00:50:55   there's nothing useful about it and they [TS]

00:50:56   didn't believe when I tell them oh I'm [TS]

00:50:58   learning excellent you know whatever [TS]

00:50:59   they can't begin mints but they're [TS]

00:51:01   always ask me one even now they say a [TS]

00:51:02   Houston playing video games [TS]

00:51:04   despite the fact that they will play [TS]

00:51:05   casual games and stuff like that I see a [TS]

00:51:07   distinction you know they're they're [TS]

00:51:08   doing their crossword puzzle on their [TS]

00:51:09   iPad that's not gaming right and you [TS]

00:51:13   know even though I have gotten them to [TS]

00:51:14   try to play some other games getting [TS]

00:51:16   some German they still see it as an [TS]

00:51:17   activity that we should grow out of and [TS]

00:51:18   I always tried to give the analogy of [TS]

00:51:22   like well when did grandma and grandpa [TS]

00:51:23   stop playing pinochle like do they stop [TS]

00:51:25   playing that when they you know they [TS]

00:51:27   play that their whole life they learned [TS]

00:51:28   it when they were kids and they played [TS]

00:51:29   it basically till the day they died and [TS]

00:51:31   no one ever asked them why don't you [TS]

00:51:32   know stop playing pinochle isn't that a [TS]

00:51:34   kids game they'd meet with all their [TS]

00:51:35   retired friends and play that like every [TS]

00:51:37   week and no one no one gave them a hard [TS]

00:51:39   time about it you know or swims and [TS]

00:51:41   chatrooms is our bridge or any needs [TS]

00:51:42   other things like certain games you know [TS]

00:51:45   because they were involved cards or [TS]

00:51:46   whatever they were grandfathered in [TS]

00:51:48   right but video games that's something [TS]

00:51:49   different right and I would always try [TS]

00:51:54   to give that and then I'll do bounced [TS]

00:51:55   off they didn't accept it but this [TS]

00:51:58   another thing that made me think about [TS]

00:52:00   well so what's different about gaming [TS]

00:52:02   why do they not accept that analogy [TS]

00:52:03   because they mean it seems [TS]

00:52:04   straightforward and I think one of the [TS]

00:52:05   reasons they don't accept it is because [TS]

00:52:06   the things they see me doing are things [TS]

00:52:08   that they've tried to do and have not [TS]

00:52:11   been able to do and just it's [TS]

00:52:12   inaccessible to them whereas they can [TS]

00:52:14   play Pinochle a bridge if they learn the [TS]

00:52:15   rules maybe they're just not into it but [TS]

00:52:17   it's not it's not like this this thing [TS]

00:52:20   that's this other right it's still seen [TS]

00:52:22   it's this other thing that the kids do [TS]

00:52:24   that I'm not a part of and can't be a [TS]

00:52:25   part of and don't want to be a part of [TS]

00:52:27   and don't don't understand what it is [TS]

00:52:28   that they're getting out of it and I [TS]

00:52:29   don't think my parents do understand [TS]

00:52:32   what I get out of gaming because they've [TS]

00:52:35   never shared that experience even from [TS]

00:52:37   watching your level of enjoyment there [TS]

00:52:39   that's they don't they don't I think [TS]

00:52:42   it's different I think gaming really is [TS]

00:52:44   a weird form of art because it's [TS]

00:52:45   partially participatory and that and [TS]

00:52:47   that your enjoyment is based on that [TS]

00:52:49   participation that's also what makes it [TS]

00:52:51   great is that you are making part of the [TS]

00:52:52   experience your cell phone because what [TS]

00:52:53   gives you the tie to the experience [TS]

00:52:55   because you made it happen it didn't it [TS]

00:52:57   wasn't just it you didn't just read the [TS]

00:52:59   book and watch the movie it didn't just [TS]

00:53:00   unfold before you you know it's the [TS]

00:53:03   cooperation between you and you know [TS]

00:53:05   it's the two-way communication across [TS]

00:53:06   time between you and the creator of this [TS]

00:53:08   game creating the experience that's [TS]

00:53:09   unique to you that you have an [TS]

00:53:10   investment in and I don't know if you [TS]

00:53:13   can explain that to somebody if they [TS]

00:53:15   have an experience that I think a lot of [TS]

00:53:16   gamers can't even articulate it I have [TS]

00:53:18   trouble [TS]

00:53:18   Delanie but I certainly know lots of [TS]

00:53:19   other game is like they know they like [TS]

00:53:21   games and they play them obsessively and [TS]

00:53:24   sometimes they complain about them [TS]

00:53:25   constantly all this in the one podcast [TS]

00:53:26   where all they ever do is complain about [TS]

00:53:27   how horrible games are and yet they play [TS]

00:53:29   like every single any time a new games [TS]

00:53:31   out that comes out they buy it they try [TS]

00:53:32   it and I say it's horrible like they're [TS]

00:53:34   they're chasing that high they want that [TS]

00:53:35   experience I don't know if most gamers [TS]

00:53:37   can articulate what it is they get out [TS]

00:53:39   of gaming but they know it's something [TS]

00:53:40   right and that's why I think it's so [TS]

00:53:42   difficult for non-gamers quote-unquote [TS]

00:53:45   using my definition of the harder things [TS]

00:53:47   to to understand what's going on there [TS]

00:53:50   even if you explain it to them because [TS]

00:53:51   they have an experience in themselves [TS]

00:53:52   and maybe they maybe they just never [TS]

00:53:54   will until they'll just keep asking when [TS]

00:53:55   are you going to stop playing those [TS]

00:53:56   games because it doesn't make sense to [TS]

00:53:57   them another example from the chat room [TS]

00:54:02   saying a BASE jumping or proximity [TS]

00:54:05   flying those things where they jump have [TS]

00:54:06   you seen those videos but the wingsuit [TS]

00:54:08   is look like your flying squirrel yeah [TS]

00:54:09   those are real apparently yeah real and [TS]

00:54:12   they kill people maybe that's that's an [TS]

00:54:14   extreme example where I think in those [TS]

00:54:16   cases where there's danger involved [TS]

00:54:18   people are comfortable with the notion [TS]

00:54:19   that the thrill of doing that like just [TS]

00:54:21   thrill of watching that is pretty high [TS]

00:54:23   and you can imagine man the thrill of [TS]

00:54:25   doing that I'm never going to experience [TS]

00:54:26   that because I do not have those skills [TS]

00:54:28   but people are okay with that busy like [TS]

00:54:29   on the other hand my chances of dying [TS]

00:54:32   are probably decreased over the people [TS]

00:54:34   who jump off cliffs with those things [TS]

00:54:35   and skim near that hundreds of miles an [TS]

00:54:37   hour yeah so and that's that's another [TS]

00:54:41   thing that people are ok with because [TS]

00:54:43   they almost well I'm maybe this because [TS]

00:54:45   they have a rationale but they're like [TS]

00:54:46   well that's dangerous you know I'm never [TS]

00:54:49   going to be able to experience that but [TS]

00:54:50   that's dangerous and what portion of the [TS]

00:54:52   population have have the skills and in [TS]

00:54:54   Tesla for that's a small one but that's [TS]

00:54:56   that's a dangerous thing Gaming is not [TS]

00:54:57   dangerous you're sitting on a couch so I [TS]

00:55:00   guess you have to come with another [TS]

00:55:01   reason why you're not going to [TS]

00:55:03   experience that and you just say it's [TS]

00:55:04   it's not that interesting or I don't [TS]

00:55:07   understand what they get out or they [TS]

00:55:08   just stop playing or it's silly or they [TS]

00:55:10   should just you know I'm getting [TS]

00:55:11   everything they're getting because I get [TS]

00:55:12   to play Angry Birds I don't know if I [TS]

00:55:16   helped help to hurt my cause and that [TS]

00:55:18   topic but to reiterate I what I should [TS]

00:55:20   have focused more on in a previous thing [TS]

00:55:22   is that gaming seem like a weird form of [TS]

00:55:25   art to me because they have this [TS]

00:55:27   participatory skill element that [TS]

00:55:29   excludes people from what I believe to [TS]

00:55:31   be the very best [TS]

00:55:32   to offer and very few other forms of art [TS]

00:55:35   are like that I thought that that [TS]

00:55:38   insight was helping me when I was [TS]

00:55:39   thinking about it it was illuminating [TS]

00:55:40   the whole frustration I feel about [TS]

00:55:42   trying to share this thing I love with [TS]

00:55:44   other people who in ways that I think [TS]

00:55:49   they could enjoy not just like you have [TS]

00:55:50   to enjoy everything that I draw but like [TS]

00:55:51   gaming is his vast field in this [TS]

00:55:53   particular game I believe you would [TS]

00:55:55   really enjoy because like I often think [TS]

00:55:57   like if this was a movie you would love [TS]

00:55:59   this movie you know because I know your [TS]

00:56:01   whatever like portal you know my my wife [TS]

00:56:03   loves Jonathan Coulton she loved the [TS]

00:56:05   song she loves that kind of humor she [TS]

00:56:06   watches Firefly watch it you know she's [TS]

00:56:09   just right exactly in the sweet spot for [TS]

00:56:10   portal but it's held back by the skill [TS]

00:56:14   she doesn't have and it's it's sad to [TS]

00:56:16   see her not be able to get everything [TS]

00:56:17   out of the game and spend lots of time [TS]

00:56:18   worrying about like bumping her virtual [TS]

00:56:20   head into walls and not making jumps and [TS]

00:56:22   stuff like that so there we go let's do [TS]

00:56:26   our second sponsoring between between [TS]

00:56:28   this and your next topic okay would that [TS]

00:56:30   be acceptable [TS]

00:56:31   yes it's squarespace.com everything you [TS]

00:56:33   need to create an amazing website been [TS]

00:56:35   telling everybody about this stuff they [TS]

00:56:37   just lowered their prices we'll start [TS]

00:56:39   with that [TS]

00:56:39   it's eight bucks a month which that it [TS]

00:56:44   doesn't seem like a lot it's not a lot [TS]

00:56:46   but you know what it is it's enough for [TS]

00:56:50   you to understand the relationship that [TS]

00:56:51   you have with these guys it's not free [TS]

00:56:53   and it's not a free service you can try [TS]

00:56:56   it for free you don't need to give them [TS]

00:56:58   a credit card or anything like that but [TS]

00:57:00   you get what you pay for and you should [TS]

00:57:03   pay for something like this because what [TS]

00:57:05   they offer you is really amazing this is [TS]

00:57:07   a fully hosted completely managed [TS]

00:57:09   environment for creating and maintaining [TS]

00:57:11   and that's the important part [TS]

00:57:12   maintaining a beautiful website blog [TS]

00:57:15   portfolio this is for anybody who wants [TS]

00:57:17   to have an awesome website even a [TS]

00:57:19   podcast it doesn't matter you don't have [TS]

00:57:22   to struggle with tools you don't have to [TS]

00:57:24   worry about security you don't have to [TS]

00:57:25   worry about scaling they do everything [TS]

00:57:28   you want to go and launch a website have [TS]

00:57:30   a beautiful design in mind you can take [TS]

00:57:33   that design you can integrate it with [TS]

00:57:34   these guys and if you need help [TS]

00:57:35   they have 24/7 support you call them up [TS]

00:57:39   then they will help you a real person [TS]

00:57:41   again it's only eight bucks a month [TS]

00:57:43   there's a there they're full [TS]

00:57:45   monster plan they're huge unlimited plan [TS]

00:57:48   is sixteen bucks a month so if you're [TS]

00:57:50   thinking about deploying a website that [TS]

00:57:52   you've built or something you've worked [TS]

00:57:54   on or the website for your company check [TS]

00:57:57   these guys out and you don't have to [TS]

00:57:59   worry if the the person that you know [TS]

00:58:01   your CEO or the marketing person or your [TS]

00:58:04   client wants to update the content you [TS]

00:58:06   can do that because it's so easy to use [TS]

00:58:08   and you have to worry that they're going [TS]

00:58:09   to go and break something there's really [TS]

00:58:12   great stuff squarespace.com when you go [TS]

00:58:14   there take the tour look at the examples [TS]

00:58:16   they've got an example of tons of [TS]

00:58:19   examples of amazing stuff that you can [TS]

00:58:21   do a Squarespace it looks nothing like a [TS]

00:58:23   traditional blog because it doesn't have [TS]

00:58:26   to the way things are set up there go [TS]

00:58:28   check these guys out Squarespace and [TS]

00:58:30   here's the thing use this coupon code [TS]

00:58:32   dan sent me and number four all one word [TS]

00:58:35   dan sent me four and you will get 30% [TS]

00:58:39   off for three months even off the [TS]

00:58:41   ridiculously low rate already I don't [TS]

00:58:43   know how they do it you should take [TS]

00:58:44   advantage of it Squarespace com [TS]

00:58:46   I thought I was done with gaming with a [TS]

00:58:50   few more comments in the chat rooms [TS]

00:58:52   reminding me of a couple other [TS]

00:58:53   tangential things related to it I think [TS]

00:58:55   I also talked about these last show but [TS]

00:58:57   it's worth talking about more many [TS]

00:58:59   people because many people wrote in [TS]

00:59:00   about this too and they would point out [TS]

00:59:02   that in various games including portal [TS]

00:59:04   they have something where you start the [TS]

00:59:05   game where they try to teach you how to [TS]

00:59:07   play the game within the game world [TS]

00:59:08   using some sort of device layer and halo [TS]

00:59:11   like okay check check your you know [TS]

00:59:13   charge up your she's green and you look [TS]

00:59:16   to the left then care I shooting these [TS]

00:59:17   targets to make sure of as you're being [TS]

00:59:18   you know restored from cryogenic sleep [TS]

00:59:20   or whatever in the original Halo a test [TS]

00:59:22   your weapon try this target and that [TS]

00:59:23   tired they're teaching you to play the [TS]

00:59:24   game and they're trying to ease that [TS]

00:59:26   ramp they're not going to dump you in [TS]

00:59:27   and say okay you know how to [TS]

00:59:28   first-person shooter works just go [TS]

00:59:30   and although many people do they put [TS]

00:59:31   these tutorial training or you know some [TS]

00:59:34   other part of the game with some sort of [TS]

00:59:36   framing device to basically teach you [TS]

00:59:38   the skills you're going to need to play [TS]

00:59:39   this game successfully before bringing [TS]

00:59:40   you into it and that's just trying to [TS]

00:59:42   broaden the base for the game because [TS]

00:59:44   that I believe the game makers want I [TS]

00:59:46   mean the the cynical one is like oh they [TS]

00:59:48   want to make the most money so you want [TS]

00:59:49   the most people to be able to buy the [TS]

00:59:50   game but I believe the game makers want [TS]

00:59:51   the most number of people to enjoy this [TS]

00:59:53   great game they've made they want them [TS]

00:59:54   more people to get the experience so [TS]

00:59:56   they have these tutorial levels to the [TS]

00:59:58   point where [TS]

00:59:58   there and that the [TS]

00:59:58   there and that the [TS]

01:00:00   you know the common stereotype now is [TS]

01:00:01   that that the annoying tutorial levels [TS]

01:00:04   bother the gamers like yeah right you [TS]

01:00:06   have to tell me every single thing in [TS]

01:00:07   the game I think I mentioned this in [TS]

01:00:08   last show were this little bubbles [TS]

01:00:10   popping out at you like this is a health [TS]

01:00:11   pack run it over to increase your health [TS]

01:00:13   when your health goes to zero you're you [TS]

01:00:15   know all and the gamers alike [TS]

01:00:17   feel that that is unnecessary and [TS]

01:00:19   condescending and it bothers them and [TS]

01:00:23   the best games like the gamers [TS]

01:00:24   appreciate the games that seamlessly [TS]

01:00:26   integrated into the story so it doesn't [TS]

01:00:28   it seems less like a tutorial level and [TS]

01:00:30   it can actually even be kind of fun even [TS]

01:00:32   though they already know all the things [TS]

01:00:33   you're being taught and maybe they can [TS]

01:00:35   use that as the time to figure out what [TS]

01:00:37   key bindings I want to use for this [TS]

01:00:38   particular game but I think that goat [TS]

01:00:41   goes not very far in making gaming [TS]

01:00:45   accessible because I've seen this happen [TS]

01:00:47   many times where I've tried to get [TS]

01:00:48   someone to play a game where the [TS]

01:00:50   tutorial level really does hold their [TS]

01:00:51   hand and teach them about the game but [TS]

01:00:53   then when you get dumped into the game [TS]

01:00:55   proper [TS]

01:00:55   especially the game have like [TS]

01:00:57   adversarial entities that are coming to [TS]

01:01:00   get you and you have to you know going [TS]

01:01:02   from I've successfully completed [TS]

01:01:04   tutorial I know it'll look up look down [TS]

01:01:05   shoot things or whatever - now whole [TS]

01:01:07   bunch enemies are going at me and I'm [TS]

01:01:09   jumping from platform to platform and [TS]

01:01:10   flipping around in midair and shoot you [TS]

01:01:11   know this is first-person shooter but [TS]

01:01:12   any type of thing where the there's [TS]

01:01:15   quite a cliff from the tutorial level to [TS]

01:01:18   the game because a lot of games for the [TS]

01:01:21   game proper there's no two ways around [TS]

01:01:23   it you're just this you know you're [TS]

01:01:25   going to have to have skills Elda games [TS]

01:01:26   are a great example this Bozell does [TS]

01:01:27   that usually have a very gentle [TS]

01:01:29   introduction and a really really smooth [TS]

01:01:30   scale the first dungeon is really simple [TS]

01:01:32   and the enemies are not very difficult [TS]

01:01:34   there's lots of health items like it's [TS]

01:01:36   you know these games like 70 Plus hour [TS]

01:01:38   games to complete you know by someone [TS]

01:01:40   who's an experienced gamer lots of time [TS]

01:01:44   for them to ramp that I feel like is [TS]

01:01:46   it's good to have that smooth ramp but [TS]

01:01:48   it's almost cruel because you know if [TS]

01:01:51   you've played a Zelda game at a certain [TS]

01:01:52   point midway through or towards the end [TS]

01:01:54   the bosses are going to get hard not not [TS]

01:01:57   like impossibly hard for gamers but [TS]

01:01:58   impossibly hard for a lot of people who [TS]

01:02:01   could successfully navigate the first [TS]

01:02:02   dungeon the second dungeon the third [TS]

01:02:04   dungeon and then how do they feel having [TS]

01:02:05   invested 15 hours in this game and [TS]

01:02:07   having hit a wall where the game isn't [TS]

01:02:08   fun anymore they can't get to the rest [TS]

01:02:10   of the game because they've reached a [TS]

01:02:11   limit of their skills [TS]

01:02:13   I I don't know what that's like I've [TS]

01:02:15   never seen one go someone go through [TS]

01:02:16   that I've seen them bounce off much [TS]

01:02:18   sooner like they can do the first [TS]

01:02:19   dungeon barely and that's it and I get [TS]

01:02:21   the first boss battle my cell this is [TS]

01:02:23   too hard and they don't go through even [TS]

01:02:25   if they try to persevere and they just [TS]

01:02:26   say you know you talk to some people who [TS]

01:02:28   are mostly non gamers who get into games [TS]

01:02:30   for whatever reason and they're like man [TS]

01:02:32   I spent you know six weeks trying to [TS]

01:02:34   beat the first boss in the dungeon or [TS]

01:02:36   whatever and you know the gamer reaction [TS]

01:02:38   you could laugh them all you had trouble [TS]

01:02:39   with that boss it's not hard but that [TS]

01:02:40   you know I feel for these people because [TS]

01:02:43   like there's somebody who has realized [TS]

01:02:45   there's something that these gamers are [TS]

01:02:47   getting that they might want to get in [TS]

01:02:48   on and just tried their hardest and just [TS]

01:02:50   didn't get through it's like the person [TS]

01:02:52   who decides that using sports analogy [TS]

01:02:54   they want to be a surfer and they and [TS]

01:02:56   they just try to surf all summer for [TS]

01:02:57   like five summers in a row and they just [TS]

01:02:59   I just never are able to do it it that's [TS]

01:03:01   kind of said so I don't know what the [TS]

01:03:03   solution is there is a solution to not [TS]

01:03:05   have those tutorials or to have a smooth [TS]

01:03:08   ramp like Zelda or like you know those [TS]

01:03:10   are all ways to try to address this [TS]

01:03:11   issue but although I believe run into [TS]

01:03:13   the fundamental barrier which is that [TS]

01:03:15   the skills that these types of games [TS]

01:03:17   require are just not that common and not [TS]

01:03:21   easy to learn and sometimes not possible [TS]

01:03:23   to learn and so I don't know if they're [TS]

01:03:27   doing a disservice by having smooth ramp [TS]

01:03:29   maybe maybe if you play the first four [TS]

01:03:31   dungeons in Zelda you've gotten your [TS]

01:03:32   money's worth of enjoyment out of that [TS]

01:03:34   that's another thing I don't like I [TS]

01:03:35   should have said that the whole idea [TS]

01:03:36   that there's some money's worth of [TS]

01:03:37   enjoyment out of games that connection [TS]

01:03:39   is not what you always hear that though [TS]

01:03:41   in the game reviews you'll hear people [TS]

01:03:42   saying oh you know I I this game took [TS]

01:03:45   and I'm always kind of shocked by the [TS]

01:03:47   what seems to these expert because I'm [TS]

01:03:50   by no means an expert player of any game [TS]

01:03:53   and these games take me way longer to [TS]

01:03:55   get through then the I guess the people [TS]

01:03:58   who are playing these games like every [TS]

01:04:00   day like they have games you know that [TS]

01:04:02   they just blaze through but you always [TS]

01:04:03   hear that complain only took me 2 hours [TS]

01:04:05   and 47 minutes to complete this game I [TS]

01:04:08   was expecting more for my money you hear [TS]

01:04:10   that all the time yeah that that [TS]

01:04:12   relationship between the amount of money [TS]

01:04:14   you paid and how I and some other thing [TS]

01:04:19   that you can measure to say whether I [TS]

01:04:21   got my money's worth out of this thing [TS]

01:04:23   that's always a weird art of [TS]

01:04:26   act of the way the game is business [TS]

01:04:27   worked and the average length of games [TS]

01:04:30   and how much money it cost to produce a [TS]

01:04:31   game is this conglomeration of events [TS]

01:04:33   leads to people who are not very [TS]

01:04:35   thoughtful deciding that X number of [TS]

01:04:37   dollars equals X number of time to [TS]

01:04:39   complete the game by by an expert gamer [TS]

01:04:42   and what Y time is you know like that's [TS]

01:04:48   I guess that's all they have to go by [TS]

01:04:49   how many hours did it take you to [TS]

01:04:50   complete how much money did you pay I [TS]

01:04:52   will divide those numbers and tell you [TS]

01:04:53   you know a ratio and this ratio was [TS]

01:04:56   unsatisfying makes no sense to me [TS]

01:04:58   whatsoever because like it doesn't [TS]

01:05:00   happen in you know in in other media [TS]

01:05:03   I guess maybe because it like for [TS]

01:05:06   example movies originally around two [TS]

01:05:07   hours but no one comes out of a [TS]

01:05:09   90-minute movie that was awesome and [TS]

01:05:11   says well the movie was awesome but for [TS]

01:05:14   the amount of money I bought that ticket [TS]

01:05:16   I really think it should have been a [TS]

01:05:17   full two hours if it's an awesome [TS]

01:05:18   90-minute movie it's an awesome [TS]

01:05:19   90-minute movie right and the same token [TS]

01:05:21   if it's a three hour movie that sucks [TS]

01:05:22   you're like oh my god it was a three [TS]

01:05:24   hour movie I could not think that it was [TS]

01:05:25   horrible like it has to be it has to be [TS]

01:05:28   a limit to that there has to be like if [TS]

01:05:31   a game only takes an average player an [TS]

01:05:33   hour to finish that there's probably a [TS]

01:05:35   lot of people who would be disappointed [TS]

01:05:36   even if it was an amazing hour right it [TS]

01:05:39   depends on how amazing an hour is again [TS]

01:05:40   I'll point to journey journey journey as [TS]

01:05:42   a game took me two hours to complete and [TS]

01:05:44   yeah it only cost $15 I would have [TS]

01:05:46   gladly paid way more than that because [TS]

01:05:48   there are so many games that I can buy [TS]

01:05:49   for 50 or 60 dollars that will take me [TS]

01:05:51   10 20 hours to complete that I would not [TS]

01:05:54   enjoy you know one thousandth as much as [TS]

01:05:57   I enjoyed journey and that's what the [TS]

01:05:58   measurement I get out of it is like it [TS]

01:06:01   these things do cost a certain amount of [TS]

01:06:02   money and you're spending your your [TS]

01:06:04   entertainment budget on this thing and [TS]

01:06:06   my view is if I spent that same amount [TS]

01:06:10   of money on some other activity would I [TS]

01:06:12   would I have gotten more enjoyment out [TS]

01:06:14   of it and that other activity isn't [TS]

01:06:15   necessarily buying another game that's [TS]

01:06:18   the one they always do it's like well I [TS]

01:06:19   spent $60 on this and it was only four [TS]

01:06:21   hours long and so I'm mad it's like okay [TS]

01:06:24   so if you had spent at $60 aren't [TS]

01:06:25   different in the game would you have [TS]

01:06:27   gotten more enjoyment out of that 20 [TS]

01:06:29   hour game then you go to the out of this [TS]

01:06:30   program maybe you would have maybe it's [TS]

01:06:32   just because it's not a good game but [TS]

01:06:33   does it have anything to do with the [TS]

01:06:33   length particularly I don't think it [TS]

01:06:35   does I've never made that connection if [TS]

01:06:38   anything you know [TS]

01:06:39   as you get older it contends to be the [TS]

01:06:41   reverse where you're like am I going to [TS]

01:06:42   put in 70 hours into a 70 hour game like [TS]

01:06:45   Zelda am I going to really get 70 hours [TS]

01:06:47   worth of enjoyment out of that and many [TS]

01:06:49   people decide that no I can't put like [TS]

01:06:51   in a moment for my thing it's like mmo's [TS]

01:06:53   I think I might enjoy mmo's but I mean a [TS]

01:06:55   I've got the the RSI issue which a [TS]

01:06:57   couple readers brought up where there's [TS]

01:06:58   like a physical limit and then B the [TS]

01:07:00   amount of time investment than an MMO [TS]

01:07:01   takes to really get the best out of it [TS]

01:07:03   if you just don't have that kind of time [TS]

01:07:04   that would not be a wise investment of [TS]

01:07:06   your sixty dollars you'd be better off [TS]

01:07:07   buying a four hour game for $60 because [TS]

01:07:09   you wouldn't enjoy that MMO because of [TS]

01:07:12   the amount of time you have to put in a [TS]

01:07:13   need to be like Oh stealing time from [TS]

01:07:15   your other activities that you could be [TS]

01:07:16   doing other things that you'll be [TS]

01:07:17   sleeping you know neglecting family [TS]

01:07:20   obligations or if you just simply don't [TS]

01:07:21   have time in your schedule you paid $60 [TS]

01:07:23   for what for more stress and aggravation [TS]

01:07:24   in your life and never getting to the [TS]

01:07:26   real enjoyment so I this is not I think [TS]

01:07:30   that the enlightened more enlightened [TS]

01:07:32   game reviewers know this is ridiculous [TS]

01:07:33   but even they have to catch themselves [TS]

01:07:35   for like you know judging games based on [TS]

01:07:38   well this game wasn't great but it's [TS]

01:07:40   only $15 game and well this game was $60 [TS]

01:07:43   and I really enjoyed every second of it [TS]

01:07:44   but it was only ten hours long or nine [TS]

01:07:47   hours long and really they should be 12 [TS]

01:07:48   or 15 why because like the average [TS]

01:07:50   length of a $60 game in the year 2000 [TS]

01:07:52   and X is 12 hours long some of the time [TS]

01:07:57   points out that the other thing is like [TS]

01:07:58   you know not everyone completes games I [TS]

01:08:00   would love to know the percentage of [TS]

01:08:01   people who complete games maybe you'll [TS]

01:08:02   buy a game and just play it a little bit [TS]

01:08:05   and get what they think is it a reason [TS]

01:08:06   about a drum and a doorstop or they get [TS]

01:08:08   frustrated because they stop or you know [TS]

01:08:09   whatever reason but game reviewers in [TS]

01:08:11   general still feel that they need to [TS]

01:08:13   complete a game and I think that is a [TS]

01:08:14   reasonable thing to say and so they're [TS]

01:08:18   the ones who are saying they're the ones [TS]

01:08:20   who are playing the games to completion [TS]

01:08:21   so they can tell you about how the game [TS]

01:08:22   ends or whatever or give some sort of [TS]

01:08:24   judgment on the ending of the game and [TS]

01:08:26   they're the ones constantly knowing okay [TS]

01:08:28   well this game took this many hours to [TS]

01:08:30   complete and you know and the average [TS]

01:08:31   changes over time I don't know what the [TS]

01:08:32   average length of games was 1020 years [TS]

01:08:34   ago but I guarantee it's different than [TS]

01:08:35   what it is now again let's do with [TS]

01:08:36   budgets and how much money it takes to [TS]

01:08:38   make one hour with the game play I know [TS]

01:08:40   high-definition 3d game versus how much [TS]

01:08:42   it did to make the same amount of time [TS]

01:08:44   on you know an NES or something this is [TS]

01:08:48   quite an aside but [TS]

01:08:50   maybe I maybe I'll save this for a [TS]

01:08:52   separate thing the state of game [TS]

01:08:54   criticism there are probably much better [TS]

01:08:56   people to talk about this than I have [TS]

01:08:57   that I you know because I'm not a [TS]

01:09:00   professional game reviewer but I've got [TS]

01:09:02   an opinion alright so I did have it I [TS]

01:09:05   did have another topic rattling around [TS]

01:09:08   in here yeah we could probably do it [TS]

01:09:10   quickly I was debating not doing any [TS]

01:09:12   notes for this topic but because it's a [TS]

01:09:14   visual based one I said what if I just [TS]

01:09:16   didn't write anything whatever just you [TS]

01:09:18   know wing it on the show you know kind [TS]

01:09:20   of the way you encourage Merlin to or [TS]

01:09:23   you think if the shows are better if you [TS]

01:09:24   don't notes but you know predictably I [TS]

01:09:26   wrote a bunch of notes [TS]

01:09:27   well maybe I'll maybe I'll try not to [TS]

01:09:28   look at them so this topic is the new [TS]

01:09:30   gmail user interface you don't do not [TS]

01:09:35   use the Gmail web interface never never [TS]

01:09:37   never never never I think it's awful III [TS]

01:09:40   mean I have used it in absolute [TS]

01:09:42   emergency situations you have a gmail [TS]

01:09:46   account then right [TS]

01:09:47   I have several gmail accounts which I [TS]

01:09:49   never never really used their sort of [TS]

01:09:52   junk mail [TS]

01:09:53   things from the days before I had better [TS]

01:09:55   ways to deal with junk mail vestige [TS]

01:09:58   vestige ill things from a bygone era [TS]

01:10:00   what do you use your email hosting then [TS]

01:10:03   unfortunately I use Google Apps but I'm [TS]

01:10:06   in the process of switching away from it [TS]

01:10:07   but I never use the Gmail provided style [TS]

01:10:09   interface for that I just use IMAP and I [TS]

01:10:12   use mail app for my email client and I [TS]

01:10:14   also use mail app on the on the iPhone [TS]

01:10:16   for that as well but I'm in the process [TS]

01:10:19   of moving away from that because I don't [TS]

01:10:21   I don't want to use any Google services [TS]

01:10:25   anymore this is something that comes up [TS]

01:10:29   people ask me about a lot it both in [TS]

01:10:30   real life and over email and stuff what [TS]

01:10:35   what should I do about email it's mostly [TS]

01:10:37   nerds asking that because regular people [TS]

01:10:39   just use whatever that email address [TS]

01:10:40   they got 10 years ago and never changed [TS]

01:10:42   it right and my answer is not to do what [TS]

01:10:46   I do it's to do what I wanted to do my [TS]

01:10:48   answer if you are a nerd and you want to [TS]

01:10:50   solve your email problems from for all [TS]

01:10:52   my current advice that and spend this [TS]

01:10:54   way for a long time is to buy yourself a [TS]

01:10:57   domain name that you're happy with [TS]

01:10:59   having as your email address forever [TS]

01:11:01   just the domain name not you know [TS]

01:11:03   hosting or an email right [TS]

01:11:04   and then forward that email address at [TS]

01:11:07   that domain name to a series of [TS]

01:11:10   different backends so you would forward [TS]

01:11:12   that email to Gmail and Google out of [TS]

01:11:14   business or starts being evil sending [TS]

01:11:15   you forwarded to some other video email [TS]

01:11:17   provider then you buy you buy some [TS]

01:11:18   hosting free mail and you're forwarding [TS]

01:11:19   the whole idea is to to loosely couple [TS]

01:11:23   your email address from the service you [TS]

01:11:25   used to provide it that way you'd never [TS]

01:11:27   have to tell people oh my email address [TS]

01:11:28   has changed you know I'm moving to a [TS]

01:11:31   different provider or whatever biz your [TS]

01:11:32   email address will always put the rest [TS]

01:11:33   of your life until the domain name [TS]

01:11:34   system crumbles and they take the name [TS]

01:11:36   away from you or whatever be whatever [TS]

01:11:38   your name is at whatever your domain you [TS]

01:11:40   pick calm or GERD or net or whatever [TS]

01:11:42   that's the correct solution to email and [TS]

01:11:45   then all you're left with is okay what [TS]

01:11:48   back in do want to use who gives me the [TS]

01:11:49   the best product for the right amount of [TS]

01:11:50   money with ads without ads IMAP you know [TS]

01:11:53   you can you can shop around change [TS]

01:11:54   providers and it doesn't provide just a [TS]

01:11:56   disruption to your life this is still a [TS]

01:11:58   pretty nerdy solution because regular [TS]

01:12:00   people aren't going to buy nominate [TS]

01:12:01   domains and really we don't need them to [TS]

01:12:02   because every domain is taken already [TS]

01:12:04   anyway we don't need more contention to [TS]

01:12:05   the domains but that is what I would [TS]

01:12:07   have done if I then from be able to find [TS]

01:12:10   the domain name that I found acceptable [TS]

01:12:11   you may you if you are a nerd may also [TS]

01:12:13   have this problem that you are [TS]

01:12:14   SuperDuper picky about what things are [TS]

01:12:16   named and then you may end up deadlock [TS]

01:12:18   like I am frustrated by your inability [TS]

01:12:20   to gather domain names you want and [TS]

01:12:21   never finding one that you like so that [TS]

01:12:24   this the curse of being a obsessive [TS]

01:12:28   compulsive nerd so I'm not doing that [TS]

01:12:31   I'm just using Gmail but I actually do [TS]

01:12:33   use the Gmail web interface partially [TS]

01:12:36   that's because my favorite client-side a [TS]

01:12:40   web interface we used to be Claire his [TS]

01:12:43   email er and then that teams kind of [TS]

01:12:44   moved to Microsoft and made the first [TS]

01:12:46   versions of Entourage for classic Mac OS [TS]

01:12:47   I like those and then maca was tending [TS]

01:12:50   came along and entourage got worse on [TS]

01:12:52   Mac OS 10 and kind of continued to get [TS]

01:12:55   worse and then it was replaced with [TS]

01:12:56   Outlook which is much much worse and so [TS]

01:12:58   my favorite client-side email apps [TS]

01:13:00   basically left me like they're still [TS]

01:13:02   there and I still use them I use them to [TS]

01:13:04   have a client-side copy of every single [TS]

01:13:06   in my email as messages in fact I do [TS]

01:13:07   have multiple clients just to have super [TS]

01:13:10   redundant ultra local backed up backup [TS]

01:13:13   of my email so that if Google goes away [TS]

01:13:14   tomorrow I should only lose like a day's [TS]

01:13:16   worth of locally [TS]

01:13:17   like uh but I use the web interface most [TS]

01:13:20   of the time and I actually like Google's [TS]

01:13:23   web interface first I didn't because it [TS]

01:13:25   was weird and I'd never used it none [TS]

01:13:27   like I'm just going to stick to my [TS]

01:13:28   client-side thing but slowly I came [TS]

01:13:30   around to just basically through sheer [TS]

01:13:31   ubiquity and having things synced up and [TS]

01:13:33   the reason I think I've run out how the [TS]

01:13:35   shows but the main reason I like it is [TS]

01:13:36   all the other email services that I had [TS]

01:13:39   did not have a good representation of [TS]

01:13:41   server-side rules and I get tons of [TS]

01:13:44   email and I have tons of rules to sort [TS]

01:13:46   it into different places and do [TS]

01:13:47   different actions on it and stuff and [TS]

01:13:48   having all those rules centralized [TS]

01:13:51   eliminated this hassle that I always had [TS]

01:13:53   which was when I use the client side app [TS]

01:13:54   duplicating the rules in different [TS]

01:13:56   places or not duplicating them or [TS]

01:13:57   keeping them in sync and stuff like that [TS]

01:13:58   and so I you know it wasn't kind of a [TS]

01:14:01   conscious decision I just kind of [TS]

01:14:02   drifted over to Gmail first I was [TS]

01:14:05   running both of them for a while and [TS]

01:14:06   then I found I was not launching my [TS]

01:14:07   local client and then just now I'm [TS]

01:14:09   completely on Gmail so I'm a heavy user [TS]

01:14:12   of Gmail and yes the chatroom I have [TS]

01:14:14   tried mail plane and sparrow and those [TS]

01:14:16   other things so far none of them have [TS]

01:14:18   pulled me away from the web interface [TS]

01:14:21   now the visit what we're talking about [TS]

01:14:24   this new UI it's basically like a new [TS]

01:14:25   skin like they didn't change the [TS]

01:14:27   application dramatically but it looks [TS]

01:14:29   very different and this new skin for [TS]

01:14:30   Gmail has been in testing for a long [TS]

01:14:32   time I might even be over a year like [TS]

01:14:33   and there is apparently there was you [TS]

01:14:35   could I guess the the days of being able [TS]

01:14:38   to use the old one Arkham you're saying [TS]

01:14:40   are completely gone now so everybody has [TS]

01:14:42   to use this now they're completely gone [TS]

01:14:45   I think it's like so here was the [TS]

01:14:47   sequence it was like hey you're a gmail [TS]

01:14:49   user and we're trying out this new look [TS]

01:14:51   like it's a little pop-up when you [TS]

01:14:52   logged in if you want to try the new [TS]

01:14:53   look click over here and you know being [TS]

01:14:55   president I'm I immediately clicked and [TS]

01:14:57   checked it out and I didn't like it and [TS]

01:15:00   the next phase was you'd log in and [TS]

01:15:03   you'd have the new look and you'd be [TS]

01:15:05   like whoa look you know that you know [TS]

01:15:07   that why do I have this this is that [TS]

01:15:08   thing that I didn't like from before and [TS]

01:15:09   it looks a little bit different but I [TS]

01:15:11   still don't like it and you go to the [TS]

01:15:12   setting menus and you'd see like change [TS]

01:15:13   back to the old book but they always say [TS]

01:15:15   change back to the old book temporarily [TS]

01:15:18   and they would never tell you what [TS]

01:15:19   temporarily meant but it was clear that [TS]

01:15:21   they were saying to you like alright [TS]

01:15:22   we'll give you the option to change back [TS]

01:15:24   to the old interface but this is [TS]

01:15:26   temporary and eventually you're gonna [TS]

01:15:27   have to take it and lo and behold for me [TS]

01:15:29   a couple of weeks ago [TS]

01:15:31   maybe was just last week that option [TS]

01:15:33   disappear I logged in I got the new [TS]

01:15:35   interface went to the settings menu and [TS]

01:15:36   it and the little thing that used to be [TS]

01:15:38   there that says revert to the old book [TS]

01:15:39   temporarily was gone and you know I knew [TS]

01:15:43   this time was coming that's what the [TS]

01:15:44   word temporarily means and so I have to [TS]

01:15:46   just you know bite the bullet and you [TS]

01:15:47   know for awhile I tried to keep the web [TS]

01:15:49   browser that had thee had the old Gmail [TS]

01:15:51   looks still on it not ever closed that [TS]

01:15:53   window [TS]

01:15:53   but then I accidentally I accidentally [TS]

01:15:56   did a Google Chrome update like in one [TS]

01:15:58   morning when I went into work I just [TS]

01:15:59   tweeted about that did you know when you [TS]

01:16:01   did that I have made the little icon [TS]

01:16:03   that said you know update Chrome and [TS]

01:16:04   then as it's every star I'm like no [TS]

01:16:09   they're a bunch of hacks out there to [TS]

01:16:11   try to get the old look back but at this [TS]

01:16:12   point I'm like you know I don't I'm not [TS]

01:16:15   gonna fight it this is the look this is [TS]

01:16:16   what I have to deal with so when I saw [TS]

01:16:20   the original look it was like try out a [TS]

01:16:22   new look check it out the the first [TS]

01:16:25   complaint right off the bat from almost [TS]

01:16:26   everybody who used it who was like a [TS]

01:16:28   hardcore gmail user was did the [TS]

01:16:29   information density had decreased [TS]

01:16:30   drastically the like you know try it [TS]

01:16:32   you're looking all of a sudden your [TS]

01:16:33   screen they used to be able to fit 50 [TS]

01:16:35   messages on it now if it's like 20 and [TS]

01:16:37   that's not good if you get a lot of [TS]

01:16:39   email you know they put a lot of white [TS]

01:16:40   space and pet it out or whatever and I [TS]

01:16:44   didn't like that and then they had [TS]

01:16:46   options like say okay well that's the [TS]

01:16:47   new look but you can have a you know the [TS]

01:16:49   the compact version or the comfortable [TS]

01:16:51   version or the cozy version all sorts of [TS]

01:16:54   spacing adjustments to try to give you [TS]

01:16:55   preferences which to an Apple user it's [TS]

01:16:58   like look if you have to provide 20 [TS]

01:16:59   different options for how you I should [TS]

01:17:00   look maybe there's something wrong with [TS]

01:17:01   your UI but on the other hand as a tech [TS]

01:17:04   nerd you're like well thank god these [TS]

01:17:05   options are here because then it's less [TS]

01:17:07   hideous than it was and I remember when [TS]

01:17:11   they first rolled the thing out even the [TS]

01:17:13   tightest setting was still way too wide [TS]

01:17:14   for me so I just said I'm not going to [TS]

01:17:15   look at that for a while [TS]

01:17:16   I'll change back to the old bucket [TS]

01:17:17   hopefully they'll dress that around the [TS]

01:17:20   same time I guess this must have been [TS]

01:17:21   maybe was at this but this was 2008 I [TS]

01:17:24   hope I'm around his name right this is [TS]

01:17:26   someone whose blog I read all the time [TS]

01:17:27   and I realized that I've never said his [TS]

01:17:28   name to anyone [TS]

01:17:29   koi VIN do you know who he is now close [TS]

01:17:32   in the he's quite a well-known designer [TS]

01:17:35   has little Batman as his avatar Adam [TS]

01:17:39   West yes did your cat x work apparently [TS]

01:17:42   very quite quite a smart smart guy [TS]

01:17:45   as a successful iOS app unders uh [TS]

01:17:46   there's belt - yeah he was the I don't [TS]

01:17:49   know what his title was but he was [TS]

01:17:50   basically like the web the head web [TS]

01:17:52   designer dude at the New York Times [TS]

01:17:54   which is quite a position and he led [TS]

01:17:55   there they're sort of you know the big [TS]

01:17:58   changes and what their web present was [TS]

01:18:00   blenny left to go is do his own thing [TS]

01:18:01   but I've been reading his blog at [TS]

01:18:02   subtraction calm for a long time and in [TS]

01:18:04   2008 he had a post that was pleading [TS]

01:18:08   with Google people at gmail like you [TS]

01:18:10   know the Gmail UI like it doesn't have [TS]

01:18:12   to be this ugly like he just took the [TS]

01:18:15   exact page the way it was laid out and [TS]

01:18:16   said if you just use some basic sensible [TS]

01:18:19   design parameters for line spacing and [TS]

01:18:23   lining things up and you know just just [TS]

01:18:25   realign stuff it would look so much [TS]

01:18:28   better so I made a link to this post in [TS]

01:18:30   the show notes you should take a look [TS]

01:18:31   he's got a mouse-over thing where if you [TS]

01:18:33   roll your mouse over it shows here's the [TS]

01:18:34   2008 Gmail as it exactly is this and [TS]

01:18:36   then take your mouse out and here's his [TS]

01:18:38   revised version and all it is is spacing [TS]

01:18:40   tweaks tiny tiny spacing tweaks but I [TS]

01:18:43   maybe this is a good litmus test to see [TS]

01:18:45   are you kind of like a designer every [TS]

01:18:47   type of nerd but if you look at the two [TS]

01:18:49   and you're like yeah I can't you know [TS]

01:18:51   better or worse are the same they're [TS]

01:18:53   like whatever they're the same thing but [TS]

01:18:55   to me his version is just like ah like a [TS]

01:18:58   breath of fresh air compared to the [TS]

01:19:00   other version it just looks hideous [TS]

01:19:01   right so I think since that time in the [TS]

01:19:04   old Gmail UI Google did adjust their [TS]

01:19:07   spacing and try to make things better [TS]

01:19:08   they were always constantly tweaking [TS]

01:19:09   their UI so it seems like they took some [TS]

01:19:11   of that the heart whether they read it [TS]

01:19:12   or not you know they got better [TS]

01:19:13   designers to to space things out but the [TS]

01:19:16   new look is is a further realignment I [TS]

01:19:20   think he would go I would mostly approve [TS]

01:19:22   the new look in terms of line spacing [TS]

01:19:23   and stuff like it's a little bit still [TS]

01:19:25   haphazard but it's much more coherent [TS]

01:19:26   than the first slapdash version they put [TS]

01:19:28   up there that totally look like it was [TS]

01:19:29   laid out by programmers and probably was [TS]

01:19:33   so now that I'm forced to use this new [TS]

01:19:35   look here are my complaints about it [TS]

01:19:38   that now I'm forced to just live with so [TS]

01:19:42   the information density believe it or [TS]

01:19:43   not I don't know if it's identical to [TS]

01:19:46   what it was but it's at the point now [TS]

01:19:48   where that's not my primary complaint [TS]

01:19:49   about the thing I'm not saying I can't [TS]

01:19:51   see as many messages on the screen [TS]

01:19:53   they've tightened it up a lot and [TS]

01:19:55   whatever the top level choice is when we [TS]

01:19:57   look at it [TS]

01:19:58   I have mine on compact cozy is the next [TS]

01:20:00   one up and uncomfortable is one spaces [TS]

01:20:02   it up I don't these names terrible [TS]

01:20:05   choices they're very technical highly [TS]

01:20:06   technical names that are not at all open [TS]

01:20:09   to opinion or anything yeah so so that's [TS]

01:20:14   not my main complaint so it's good that [TS]

01:20:15   they address that you know from all the [TS]

01:20:17   complaints about the first version this [TS]

01:20:18   is way too big I would have to see a [TS]

01:20:21   side-by-side comparison with the old one [TS]

01:20:22   to see if it really is exactly the same [TS]

01:20:24   density but it's better ah but the main [TS]

01:20:27   complaint I have with it now and also [TS]

01:20:29   the complaint I'm seeing from other [TS]

01:20:30   people I don't know how to express this [TS]

01:20:33   but visual landmarks are not as [TS]

01:20:36   prominent like the things that your eyes [TS]

01:20:38   grab on to if you can imagine your eyes [TS]

01:20:41   kind of like skittering across the [TS]

01:20:42   surface and looking for things to grab [TS]

01:20:43   on to a lot of the familiar signposts [TS]

01:20:46   have been moved and it's worth pointing [TS]

01:20:47   out that any time any a pet or our [TS]

01:20:49   website or anything has a new look [TS]

01:20:51   there's this knee-jerk reaction to [TS]

01:20:52   dislike and then reject it because I'll [TS]

01:20:55   tell it's not like it used to look [TS]

01:20:56   especially it something like Gmail you [TS]

01:20:58   look at all the time and you're [TS]

01:21:00   constantly looking at like looking at [TS]

01:21:01   subject lines looking at messages to the [TS]

01:21:02   finding that button to hit reply like [TS]

01:21:04   just the who moved my cheese things like [TS]

01:21:06   I was different I just don't like it's [TS]

01:21:07   different right so you have to totally [TS]

01:21:09   recognize that that's a thing and [TS]

01:21:10   examine it and say do I dislike it just [TS]

01:21:13   because it's different or are there [TS]

01:21:15   actual problems here and there is aspect [TS]

01:21:21   of having moved things but I I feel like [TS]

01:21:23   personally if I after I've used [TS]

01:21:24   something for a week or so [TS]

01:21:25   I'm usually willing to go with it I'm [TS]

01:21:27   the type of person who likes the new [TS]

01:21:28   shiny version or something and by the [TS]

01:21:30   way if the new thing is attractive that [TS]

01:21:31   goes a long way that's why Apple gets [TS]

01:21:33   away with a lot of stuff where if they [TS]

01:21:34   give you a totally new version of an [TS]

01:21:36   application that everything is moved and [TS]

01:21:37   you totally can't find stuff anymore but [TS]

01:21:39   man looks really nice that goes a long [TS]

01:21:41   way to release some among certain class [TS]

01:21:43   of nerds to letting you accept these [TS]

01:21:45   problems so I don't particularly like [TS]

01:21:46   the new look of the new Gmail interface [TS]

01:21:48   ah so that's not helping me there and so [TS]

01:21:53   practically speaking the visual landmark [TS]

01:21:55   thing is even after like a week or more [TS]

01:21:58   of use I'm finding it difficult for my [TS]

01:22:01   eyes to follow what's going on [TS]

01:22:05   so this start with like the message list [TS]

01:22:07   where you've got this a checkbox and a [TS]

01:22:09   little star icon a little important tags [TS]

01:22:11   elements [TS]

01:22:11   it's not exactly the same place that [TS]

01:22:13   existed in the other thing they are [TS]

01:22:16   light gray outlines on either a white or [TS]

01:22:20   slightly lighter gray background not a [TS]

01:22:23   lot of contrast and I think that's part [TS]

01:22:25   of the theme of this UI as like lots of [TS]

01:22:26   white space not a lot of hard border [TS]

01:22:30   lines they even have a high contrast [TS]

01:22:31   theme that tries to crank this up [TS]

01:22:32   because they realize as an issue of a [TS]

01:22:33   high contrast one is even more ugly [TS]

01:22:35   they're trying to not have like lines [TS]

01:22:37   around everything but the effect is that [TS]

01:22:39   these elements that used to give you an [TS]

01:22:41   anchoring port for each kind of like [TS]

01:22:43   message are just that they're so faded [TS]

01:22:45   that I can imagine like people might not [TS]

01:22:47   even be able to see them like if your [TS]

01:22:49   eyesight is not that good the worst one [TS]

01:22:53   for me you should actually you should [TS]

01:22:55   pull up the Gmail interface if you [TS]

01:22:56   haven't already so you can look at this [TS]

01:22:58   and tell me if I'm crazy just just pull [TS]

01:22:59   up one of your alright and go to the [TS]

01:23:01   compact mode this might be difficult to [TS]

01:23:04   see you might have to label some [TS]

01:23:05   messages but I since I do all the [TS]

01:23:07   sorting of email and everything I've got [TS]

01:23:08   labels on like every compact mode [TS]

01:23:10   enabled yeah and do you have like [TS]

01:23:12   messages with labels they might just all [TS]

01:23:13   say inbox go to the all-male view and [TS]

01:23:15   you might just see a bunch of things to [TS]

01:23:16   say inbox but if you could label stuff [TS]

01:23:18   as other random stuff the labels which I [TS]

01:23:21   I use labels and everything and I didn't [TS]

01:23:23   realize how much I rely them and [TS]

01:23:24   visually to see where things are I tend [TS]

01:23:27   not to color my labels I have a few [TS]

01:23:28   colored labels but I don't want to look [TS]

01:23:29   like a Christmas tree right so most of [TS]

01:23:31   my labels are just the default whatever [TS]

01:23:32   color too jarring if you use the colors [TS]

01:23:34   yeah it's just too much I want that like [TS]

01:23:36   I want color to be an emphasis for [TS]

01:23:38   things that should stand out not just [TS]

01:23:39   for me not the PAR stuff but the default [TS]

01:23:41   color for the labels it looks to me like [TS]

01:23:44   a film negative it looks to me like when [TS]

01:23:46   you did like control option you know [TS]

01:23:48   command shift 8 when you do the invert [TS]

01:23:51   screen likes keyboard shortcut or Mac OS [TS]

01:23:53   they look reversed to me it looks [TS]

01:23:55   negative and my I just just cannot parse [TS]

01:23:58   like the darker gray text inside the [TS]

01:24:03   slightly lighter gray outline inside the [TS]

01:24:05   slightly lighter gray line item for the [TS]

01:24:08   message ah it literally hurts my eyes to [TS]

01:24:12   look at my labels then I don't I can't [TS]

01:24:14   maybe a designer can tell me why is it [TS]

01:24:16   these things bother they they almost [TS]

01:24:17   flip and invert in my mind maybe I have [TS]

01:24:20   a visual impairment or something but I [TS]

01:24:22   just cannot see them and every time I I [TS]

01:24:24   comes over to that section [TS]

01:24:25   the thing it just I don't know it's like [TS]

01:24:28   it's not like a spotlight shining at me [TS]

01:24:30   it's like something it's visually [TS]

01:24:32   offensive it like bothers my eyes and it [TS]

01:24:34   makes me not be able to read what those [TS]

01:24:35   things are it's struggle and it's ice [TS]

01:24:37   trainee and it just it looks inverted to [TS]

01:24:39   me I would love for someone who knows [TS]

01:24:41   something about visual science to look [TS]

01:24:42   at the Gmail enterprise and say what why [TS]

01:24:44   does this remind me of a film negative [TS]

01:24:45   why does it look inverted I because I [TS]

01:24:48   couldn't tell you maybe it's because the [TS]

01:24:49   the contrast ratio between the [TS]

01:24:50   background on the foreground is not [TS]

01:24:53   sufficient or that if I if I did really [TS]

01:24:55   did invert it it would be a more [TS]

01:24:57   familiar kind of contrast I don't I [TS]

01:24:59   don't even know but this is really the [TS]

01:25:02   combination of this lack of visual [TS]

01:25:03   landmarks and the section that I can't [TS]

01:25:05   even look at because it hurts my eyes is [TS]

01:25:07   making it harder for me to latch on to [TS]

01:25:09   where things are in the interface like [TS]

01:25:11   looking at individual messages or [TS]

01:25:13   looking at what new things have come [TS]

01:25:14   stuff like that [TS]

01:25:15   and this continues onto the the [TS]

01:25:17   conversation view where it shows that [TS]

01:25:20   the threaded email message like kind of [TS]

01:25:21   collapsed up like an accordion there [TS]

01:25:23   used to be very distinct kind of pleats [TS]

01:25:26   in the accordion from a collapse message [TS]

01:25:28   in one message on top of the other and [TS]

01:25:29   they again they crank down the contrast [TS]

01:25:31   and everything it faded everything out [TS]

01:25:33   to the point where when I see a long [TS]

01:25:34   message thread with things expanded or [TS]

01:25:36   collapsed it's very difficult for me to [TS]

01:25:37   see where one message ends and another [TS]

01:25:39   begins and latch on to where the name of [TS]

01:25:41   the person is and the different fields [TS]

01:25:44   and the messages and stuff like that [TS]

01:25:45   just kind of like all blends together [TS]

01:25:46   into this big white thing that I don't [TS]

01:25:50   like and it makes parsing conversations [TS]

01:25:54   more difficult when I'm looking up to [TS]

01:25:55   see how many messages there are whether [TS]

01:25:57   it was a particular message lots and [TS]

01:25:59   lots of low contrast in lines and I [TS]

01:26:00   think they're trying to do it to get rid [TS]

01:26:01   of visual noise and trying to form it [TS]

01:26:04   with whitespace instead but they're [TS]

01:26:05   they're doing it wrong I think I think [TS]

01:26:07   when you if you want to make an [TS]

01:26:08   interface that's defined by whitespace [TS]

01:26:09   you still need bold things [TS]

01:26:13   demarking the space you can't just have [TS]

01:26:16   a big giant sea of medium graves with [TS]

01:26:18   slightly darker and slightly lighter [TS]

01:26:19   things in them because it just all kind [TS]

01:26:21   of blends together and there are [TS]

01:26:24   functional aspects to like a lot of [TS]

01:26:25   times I want to like sort of expand the [TS]

01:26:27   header to see more information about the [TS]

01:26:29   sender and they buried lots of stuff [TS]

01:26:30   under like little pop-up menus they're [TS]

01:26:32   not easy to discover and annoying to [TS]

01:26:34   click on to see like what if I just want [TS]

01:26:36   to see more information about this I [TS]

01:26:37   find myself doing the view original SiC [TS]

01:26:39   and just look like [TS]

01:26:39   the actual male headers to get myself a [TS]

01:26:41   fighting chance of getting this [TS]

01:26:42   information similar changes up in the [TS]

01:26:46   top bar where these have all the buttons [TS]

01:26:48   to like refresh your mail or perform [TS]

01:26:50   actions they did the Apple thing I've [TS]

01:26:52   ever done in iPhoto 11 rant but I should [TS]

01:26:55   probably add that somewhere before they [TS]

01:26:56   fix it or make it worse maybe I'll I had [TS]

01:26:58   a second rant to it they buried lots of [TS]

01:27:00   controls that used to be top level [TS]

01:27:02   controls under like a more menu and I [TS]

01:27:05   guess they're doing that for visual [TS]

01:27:07   neatness but I'd never think that's a [TS]

01:27:11   good idea to just bury everything under [TS]

01:27:12   a single thing and the second thing I do [TS]

01:27:14   is they they want it did not look [TS]

01:27:16   cluttered and normally use so lots of [TS]

01:27:17   options don't even appear until you [TS]

01:27:19   select a message and do the checkbox and [TS]

01:27:20   then all of sudden the navigation [TS]

01:27:22   changes and so it means that the options [TS]

01:27:24   available to you in the toolbar are [TS]

01:27:26   constantly changing and shifting so the [TS]

01:27:27   button for one thing might not be in the [TS]

01:27:29   same place because it gets shipped like [TS]

01:27:30   the more menu for example when you have [TS]

01:27:32   a message selected the more menu is over [TS]

01:27:35   like three inches from when it's not [TS]

01:27:36   selected and that kind of things jumping [TS]

01:27:39   around bothers me they also changed all [TS]

01:27:41   by default change the toolbar buttons to [TS]

01:27:43   be images instead of text and initially [TS]

01:27:46   I'm like you can't tell what the images [TS]

01:27:47   are because like the images for archive [TS]

01:27:49   is like a silhouette of a box with an [TS]

01:27:54   arrow going down on it and then reports [TS]

01:27:56   spam is a octagon with an exclamation [TS]

01:27:59   point in it like a stop sign exomesh [TS]

01:28:01   more these are all gray by the way of [TS]

01:28:02   course they're great they're not helpful [TS]

01:28:04   and a delete button I guess is a trash [TS]

01:28:06   can that kind of reads and the label one [TS]

01:28:08   looks like a tag but the two choices for [TS]

01:28:10   archive and report spam are not obvious [TS]

01:28:12   buttons and as soon as you mouse over [TS]

01:28:12   them you get a little tooltip you know [TS]

01:28:14   you get the mystery meat navigation or [TS]

01:28:15   whatever but that is the case where the [TS]

01:28:17   when I started using it a like where the [TS]

01:28:20   hell's the archive button because I hit [TS]

01:28:21   archive a lot [TS]

01:28:22   where-where's but where is the archive [TS]

01:28:24   button and you know I use keyboard [TS]

01:28:26   shortcuts for a lot in Gmail people ask [TS]

01:28:27   me how I can manage to use Gmail most of [TS]

01:28:29   the time using kind of like a VI user [TS]

01:28:30   but certain functions for whatever [TS]

01:28:32   reason I haven't ever assigned keyboard [TS]

01:28:34   shortcuts to why do I not have archive [TS]

01:28:36   is a I see it do they actually do [TS]

01:28:38   anything yeah that actually does archive [TS]

01:28:40   I don't know why I don't hit it don't [TS]

01:28:41   know why I go to the archive button but [TS]

01:28:42   but I find myself doing it same thing [TS]

01:28:44   was reported as spam a lot of things I [TS]

01:28:46   have keyboard shortcuts but a lot of [TS]

01:28:47   things I don't for whatever reason and I [TS]

01:28:50   would go for the button and I'd have to [TS]

01:28:51   wait for the tooltip to appear you know [TS]

01:28:53   I [TS]

01:28:53   there's nothing infuriates me more than [TS]

01:28:55   having to put my mouse over something [TS]

01:28:56   and wait for the tools it to come up to [TS]

01:28:57   see what the help of thing does because [TS]

01:28:59   seriously like what's going on here [TS]

01:29:01   that's not the way a UI should work I [TS]

01:29:02   have found that over the week and a half [TS]

01:29:04   of use my brain is starting to learn [TS]

01:29:07   what the symbols mean and it's happening [TS]

01:29:08   less and there is an option to change [TS]

01:29:09   all those two texts I tried that I'm [TS]

01:29:11   like well maybe you know let me just get [TS]

01:29:13   rid of these inscrutable pictures and [TS]

01:29:14   put and replace text labels which is [TS]

01:29:16   what they used to be there used to be [TS]

01:29:17   like buttons like actual native buttons [TS]

01:29:19   and then they change to like those fake [TS]

01:29:20   native buttons that they can do whether [TS]

01:29:22   you can style buttons inside a web [TS]

01:29:23   browser to childhood consistent across [TS]

01:29:25   platforms blah blah blah I change it to [TS]

01:29:28   the text where the text was worse and [TS]

01:29:29   then I found myself reading the text I'm [TS]

01:29:31   like why am i reading this text I never [TS]

01:29:32   read the text before I think it's [TS]

01:29:33   because the buttons move around more and [TS]

01:29:35   I feel more discomfort about I have to [TS]

01:29:38   read it to make sure I'm clicking the [TS]

01:29:39   right button whereas before I don't [TS]

01:29:40   think I was reading the text I think it [TS]

01:29:41   was just jamming my mouse cursor up to [TS]

01:29:43   the archive button because it was always [TS]

01:29:44   in the same place in the same context [TS]

01:29:45   maybe it's still in the same place and I [TS]

01:29:47   just haven't learned that place I don't [TS]

01:29:48   know but I ended up changing back to [TS]

01:29:50   icons so I would call that a wash so far [TS]

01:29:53   and I think the main problem the icons [TS]

01:29:56   is just the images themselves aren't [TS]

01:29:57   great the idea of icons I think is okay [TS]

01:30:00   especially since people like me should [TS]

01:30:03   really be using the keyboard shortcuts [TS]

01:30:04   for everything and I mostly do so it's [TS]

01:30:06   just kind of like a deficiency in my own [TS]

01:30:07   workflow where certain functions for [TS]

01:30:10   various reasons have not ended up [TS]

01:30:11   becoming programmed into my fingers as [TS]

01:30:13   keyboard shortcuts and by the way I [TS]

01:30:15   mentioned because I said that's like VI [TS]

01:30:16   users I mean these keyboard shortcuts [TS]

01:30:18   are single letter presses like the same [TS]

01:30:20   way I reading that newswire or you know [TS]

01:30:21   used to read Usenet using tin Gmail can [TS]

01:30:24   work the same way I think that's one of [TS]

01:30:26   the reasons the power users like it and [TS]

01:30:28   that desktop clients are starting to [TS]

01:30:30   emulate that say oh you can use all your [TS]

01:30:32   Gmail keyboard shortcuts on our desktop [TS]

01:30:33   client that's that's kind of a strange [TS]

01:30:36   turn of events where a desktop piece of [TS]

01:30:37   software is trying to lure people from [TS]

01:30:40   the web thing by giving them the [TS]

01:30:42   interface that they're used to like in [TS]

01:30:43   other words the web interface has user [TS]

01:30:47   experience advantages that the desktop [TS]

01:30:51   thing must at least match and provide [TS]

01:30:52   because if you don't it's not as good so [TS]

01:30:57   what else about this UI I can at the end [TS]

01:30:59   of my notes here when you look at it is [TS]

01:31:02   there anything that jumps out as you as [TS]

01:31:03   evil I know you don't to use the web [TS]

01:31:04   interface at all but well I'm [TS]

01:31:07   you know I was never a fan of the old [TS]

01:31:08   one and to me not not being a extreme [TS]

01:31:13   maybe you're an extreme user not being [TS]

01:31:17   an extreme user this thing I look at it [TS]

01:31:19   and I think you know looks fine it's not [TS]

01:31:22   a lot of color it's kind of an anemic [TS]

01:31:24   looking interface overall I don't like [TS]

01:31:27   the way that they do the tags either [TS]

01:31:29   that seems like they're kind of in the [TS]

01:31:31   way what I don't what I see as tags are [TS]

01:31:34   actually how I've organized things in [TS]

01:31:36   our labels rather how I've organized [TS]

01:31:39   them in in folders on the Mac in the Mac [TS]

01:31:42   client but it's good you know I mean [TS]

01:31:45   it's weird because there's this very [TS]

01:31:50   minimalist vibe to it but it doesn't [TS]

01:31:52   quite get it does that make sense yeah I [TS]

01:31:57   best my facts I think they're going for [TS]

01:31:59   they want I mean but what doesn't but [TS]

01:32:01   they didn't get it that did they didn't [TS]

01:32:03   get it that when you when you go for a [TS]

01:32:04   minimalistic approach what you're [TS]

01:32:06   supposed to be doing is you're supposed [TS]

01:32:08   to be taking the things that are the [TS]

01:32:11   essentials and putting them first and [TS]

01:32:16   foremost making sure you can do those [TS]

01:32:17   and then letting more advanced actions [TS]

01:32:21   it's you know making them findable and [TS]

01:32:24   being able to explore them gracefully [TS]

01:32:26   and there's nothing that's even [TS]

01:32:28   appropriate for them like it's like it's [TS]

01:32:30   like a Photoshop came out it said we're [TS]

01:32:31   gonna go for a minimal interface and the [TS]

01:32:33   you I look like the UI for acorn or [TS]

01:32:35   something that's not what Photoshop is [TS]

01:32:36   about right a male for good or for ill [TS]

01:32:38   is like this big honkin thing with lots [TS]

01:32:40   of features so maybe your approach [TS]

01:32:43   shouldn't be like sparrow is minimalist [TS]

01:32:45   right right oh yeah that's what you go [TS]

01:32:47   with it's like there's the subject line [TS]

01:32:49   like you just really boiled down Steve [TS]

01:32:51   Jobs style to just what you need but [TS]

01:32:52   people would have been even more pissed [TS]

01:32:54   if Gmail did that because that's just [TS]

01:32:55   like that's not their customer base [TS]

01:32:56   Gmail is a full-featured lots and stuff [TS]

01:32:58   so given if you're not going to change [TS]

01:33:00   the entire nature of the product which I [TS]

01:33:02   don't think they should because that [TS]

01:33:03   would just make people even more angry [TS]

01:33:04   your strategy should be one that fits [TS]

01:33:07   with your complicated piece of software [TS]

01:33:09   the strategy for making the Photoshop UI [TS]

01:33:10   better is not to make it look like the [TS]

01:33:13   acorn UI is that's just not that's just [TS]

01:33:15   not the way it is it's not the same kind [TS]

01:33:17   of application and so it's like they [TS]

01:33:18   want to have the cake and eat it too [TS]

01:33:19   they were like well we keep we keep it [TS]

01:33:20   every single feature right maybe we hide [TS]

01:33:22   a little bit more under these little [TS]

01:33:23   hidden menus to reduce visual clutter [TS]

01:33:25   and use all these tricks but no we can't [TS]

01:33:27   give up the labels and we can't give up [TS]

01:33:28   the stars or the important tags or the [TS]

01:33:30   little checkboxes all the actions you do [TS]

01:33:32   or the menu at the top or you know they [TS]

01:33:34   did hide contacts can see if you can [TS]

01:33:36   figure out how to get your contacts if [TS]

01:33:37   you're in the web UI took me a good eye [TS]

01:33:39   already supposed I already closed it [TS]

01:33:41   down you can make me go back to yeah you [TS]

01:33:43   got to go back to go get the contacts [TS]

01:33:45   then first of all the idea that contacts [TS]

01:33:48   is not since tan look in it it's like [TS]

01:33:50   context Google com like that's not where [TS]

01:33:52   context live the contacts are part of [TS]

01:33:54   Gmail and Gmail does an awful job of [TS]

01:33:56   managing them and I hate it maybe that's [TS]

01:33:58   a whole other show huh but you know go [TS]

01:34:02   find content I'm the one looking aqua [TS]

01:34:05   search not chat it's not circles I was [TS]

01:34:09   doing find find you know find in your [TS]

01:34:11   web browser for the text contacts right [TS]

01:34:13   which I have frequency it okay it's up [TS]

01:34:16   in the top bar under more contact right [TS]

01:34:20   is that where you found it that's I see [TS]

01:34:23   translate mobile books offers wallet [TS]

01:34:25   shopping blogger reader finance well [TS]

01:34:27   again I'm using I'm using the Google [TS]

01:34:29   Apps version ah I might be different [TS]

01:34:31   maybe it is different at the bottom of [TS]

01:34:33   my more menu is an item called [TS]

01:34:35   even more that makes it front that makes [TS]

01:34:37   me like somewhere is pretty bad user [TS]

01:34:41   interface designer is weeping quietly in [TS]

01:34:43   a corner no pretty miss you're missing [TS]

01:34:45   the point [TS]

01:34:45   you're more menu hasn't even more item [TS]

01:34:47   maybe maybe contacts is under you [TS]

01:34:49   anymore but where I found contacts was [TS]

01:34:52   underneath the Google logo you see the [TS]

01:34:53   word Gmail in red yes well now I'm well [TS]

01:34:59   I did down triangle I did when I logged [TS]

01:35:01   out of my of my actual like Google Apps [TS]

01:35:07   version of Gmail and going into the [TS]

01:35:13   actual the actual Gmail I see something [TS]

01:35:17   that is somewhat different yeah so the [TS]

01:35:20   Gmail thing has the little turning down [TS]

01:35:22   triangle that indicates to you that as a [TS]

01:35:23   pop-up menu or indicates someone who [TS]

01:35:25   knows and that's the only indication [TS]

01:35:26   that tiny little triangle and then [TS]

01:35:27   underneath there you see contacts and [TS]

01:35:28   tasks yeah took me a while to find that [TS]

01:35:30   not good I don't the other thing I want [TS]

01:35:31   to complain about is that this is to [TS]

01:35:33   route so you can tell this to look for [TS]

01:35:34   Gmail is a company-wide visual [TS]

01:35:38   realignment which I applaud the idea of [TS]

01:35:39   doing that instead of just letting [TS]

01:35:40   everyone do what they want right just so [TS]

01:35:42   happens there are realigning under a [TS]

01:35:43   look and style that I don't like and [TS]

01:35:45   that I feel is not appropriate for their [TS]

01:35:47   properties and one aspect of it is that [TS]

01:35:49   the way they indicate a selection is [TS]

01:35:52   long as they're not doing it maybe even [TS]

01:35:55   more yeah where's oh there it is all [TS]

01:35:58   right so the way they indicate the [TS]

01:35:59   current position of like your like your [TS]

01:36:01   cursor because you've got you know you [TS]

01:36:02   can use the K key to move up messages [TS]

01:36:05   and stuff like that is see if you can [TS]

01:36:07   trigger this go into a message and then [TS]

01:36:09   go back and you should see a little blue [TS]

01:36:12   border on the left side of the message [TS]

01:36:14   you just went in to write this in yes [TS]

01:36:17   you can hit the K key and watch it move [TS]

01:36:18   up that's their indication this is the [TS]

01:36:20   current message but it's literally two [TS]

01:36:22   pixels wide yeah it is a two picks and [TS]

01:36:24   it looks for all the world like a border [TS]

01:36:26   because it is the border they have made [TS]

01:36:27   the left-hand border which used to not [TS]

01:36:29   exist on this thing it just at the [TS]

01:36:31   background image that went bled right to [TS]

01:36:32   the edge they made the left-hand border [TS]

01:36:34   to pixel blue line that is not easy to [TS]

01:36:37   see that is not obvious it's replacing a [TS]

01:36:39   greater than sign kind of like carrot [TS]

01:36:40   type thing you know oh yeah yeah yeah [TS]

01:36:42   which is a much better indication of [TS]

01:36:44   like this is the current thing I'm [TS]

01:36:45   pointing to or highlight would be even [TS]

01:36:47   better but god forbid they do a [TS]

01:36:48   highlight because own they had to figure [TS]

01:36:49   out what all the highlighted versions of [TS]

01:36:51   all these hideous colors aren't on you [TS]

01:36:52   want to see what that would look like [TS]

01:36:53   but this is their this thing this little [TS]

01:36:55   line is a border it's carried across [TS]

01:36:56   many properties or that's the way they [TS]

01:36:58   indicate the currently selected thing [TS]

01:36:59   and I don't particularly like it [TS]

01:37:01   visually and I don't think it works that [TS]

01:37:03   well I think it's not obvious enough [TS]

01:37:05   yeah so do the themes do the color [TS]

01:37:08   themes help you at all oh I tried them [TS]

01:37:11   all I went through all them like some [TS]

01:37:12   save me themes somehow you have to use [TS]

01:37:14   their Google Labs thing I tried all the [TS]

01:37:16   themes all of them are visually more [TS]

01:37:18   offensive to me yeah a high contrast one [TS]

01:37:20   like you would think it wasn't that [TS]

01:37:22   better doesn't it help things it just [TS]

01:37:23   makes these really thick lines between [TS]

01:37:27   all the other low contrast I think it [TS]

01:37:28   makes it worse you don't like the HD [TS]

01:37:30   themes the wood theme or the desk theme [TS]

01:37:32   oh do it I don't like seeing a rough [TS]

01:37:35   wood background behind your I don't need [TS]

01:37:38   Hello Kitty and I I see people who do [TS]

01:37:41   that about the Android one my mother has [TS]

01:37:43   a theme it's like uh like the weather in [TS]

01:37:45   the background which is kind of neat but [TS]

01:37:47   I'm like how do you look at that it's [TS]

01:37:48   like [TS]

01:37:48   looking at a flea market painting [TS]

01:37:50   constantly you know sorry my email I [TS]

01:37:53   don't see like a seascape in the [TS]

01:37:56   background like the painted Velvet Elvis [TS]

01:37:58   or something [TS]

01:37:59   yeah I'm not into these themes it and [TS]

01:38:04   like they have revised things it is more [TS]

01:38:07   dense than it used to being they're [TS]

01:38:08   trying to do this this whole realignment [TS]

01:38:10   thing it's just it's just not working [TS]

01:38:11   for me and I find it I find it ugly [TS]

01:38:14   looking and it's hurting me during the [TS]

01:38:17   day because is making me less efficient [TS]

01:38:18   when I do my email stuff and that's what [TS]

01:38:20   I don't like about it so if I could [TS]

01:38:21   change back the old one I would but I'm [TS]

01:38:23   not going to go to heroic links to do so [TS]

01:38:24   I just hope they caught with better [TS]

01:38:26   themes or maybe a labs thing or I use [TS]

01:38:29   Chrome from my gmail so I can't use [TS]

01:38:31   grease monkey but maybe there's an [TS]

01:38:32   equivalent you know Chrome extension [TS]

01:38:34   that'll do it [TS]

01:38:34   I don't know so we you know it's just [TS]

01:38:41   deal with change I'll get by but it's [TS]

01:38:43   real being cranky that's all I got today [TS]

01:38:49   except for Instagram which will continue [TS]

01:38:50   to get shoved off it'll be shoved off so [TS]

01:38:54   long and won't even be relevant anymore [TS]

01:38:56   even if it is relevant right now which I [TS]

01:38:58   would question yeah I'll keep I think [TS]

01:39:03   it'll still be okay to talk about next [TS]

01:39:04   week okay maybe maybe I'll transfer that [TS]

01:39:06   interest and opportunity to finally talk [TS]

01:39:08   about patents with which I've never [TS]

01:39:09   talked about but not today not today [TS]

01:39:14   today is not the right day for them yeah [TS]

01:39:16   okay so we're done then is wait this way [TS]

01:39:19   we are I believe we are all right well [TS]

01:39:21   you can go to five by five dot TV slash [TS]

01:39:23   hypercritical 65 and you will find all [TS]

01:39:27   of the links that John Syracuse is [TS]

01:39:29   carefully cataloged and organized just [TS]

01:39:32   for your reading enjoyment we'd like to [TS]

01:39:35   say thanks very much to help spot.com [TS]

01:39:40   makers of the best helpdesk software in [TS]

01:39:42   the business for subsidizing those links [TS]

01:39:46   and that's it you can go you can follow [TS]

01:39:49   John on Twitter s IRAC USA and he [TS]

01:39:54   promises if you follow him he will [TS]

01:39:55   follow you back I do not promise that [TS]

01:39:58   and he will retweet everything you say [TS]

01:39:59   and I'm Dan Benjamin on Twitter and I [TS]

01:40:03   think that's it John [TS]

01:40:05   well something cuz you don't have a blog [TS]

01:40:07   we can't talk about that you can find me [TS]

01:40:09   you search for John Syracuse a blog and [TS]

01:40:11   there's my little I'm so sorry Sarah Q [TS]

01:40:13   so tumblr comm gets almost one post a [TS]

01:40:15   year it's a good post I hope so [TS]

01:40:19   that better be alright everybody thanks [TS]

01:40:21   for tuning in and we will be back next [TS]

01:40:23   week same time have a good one you do [TS]

01:40:41   you [TS]