Hypercritical

00:00:02 ◼   ► this is hypercritical weekly talkshow [TS]

00:00:04 ◼   ► ruminating on exactly what is wrong the [TS]

00:00:06 ◼   ► world of Apple and related technologies [TS]

00:00:07 ◼   ► and businesses nothing is so perfect but [TS]

00:00:10 ◼   ► it can't be complained about by my [TS]

00:00:12 ◼   ► co-host John siracusa I'm Dan Benjamin [TS]

00:00:15 ◼   ► this is five by five it's episode number [TS]

00:00:17 ◼   ► 64 for Friday April 20th 2012 or 2001 [TS]

00:00:25 ◼   ► say thanks very much to our sponsors [TS]

00:00:27 ◼   ► freshbooks comm hover.com and one more [TS]

00:00:32 ◼   ► thing comm dot a you that silence must [TS]

00:00:37 ◼   ► mean you're there John I am here la the [TS]

00:00:41 ◼   ► stream was behind so oh yeah I'm [TS]

00:00:45 ◼   ► assuming you got through with the intro [TS]

00:00:46 ◼   ► yeah it's done sound perfect okay [TS]

00:00:49 ◼   ► best intro I've ever done that's good [TS]

00:00:53 ◼   ► alright radio now we're going how are [TS]

00:00:56 ◼   ► you doing I'm doing fine good [TS]

00:00:59 ◼   ► go smattering a follow-up today I'd love [TS]

00:01:01 ◼   ► to hear it [TS]

00:01:04 ◼   ► first item is a throwback to two shows [TS]

00:01:08 ◼   ► ago or maybe blunt show go where I [TS]

00:01:10 ◼   ► talked about PlayStation Network gift [TS]

00:01:12 ◼   ► cards you remember that PlayStation [TS]

00:01:14 ◼   ► Network gift cards that cost more on [TS]

00:01:16 ◼   ► Amazon than they do elsewhere then their [TS]

00:01:21 ◼   ► face value yeah I guess a dollar gift [TS]

00:01:23 ◼   ► card and someone sent me a link and I [TS]

00:01:25 ◼   ► put it in the show notes and it cost you [TS]

00:01:26 ◼   ► like 16 bucks for a ten dollar card and [TS]

00:01:28 ◼   ► this is all away so you didn't have to [TS]

00:01:29 ◼   ► enter your credit card number into the [TS]

00:01:31 ◼   ► Sony database right privacy because it [TS]

00:01:33 ◼   ► yeah because they've had security [TS]

00:01:35 ◼   ► problems over there PSN so a couple [TS]

00:01:37 ◼   ► people told me that that gift card with [TS]

00:01:39 ◼   ► some kind of scam and so I just pulled [TS]

00:01:41 ◼   ► it from the show notes just to prevent [TS]

00:01:43 ◼   ► anyone from accidentally buying it then [TS]

00:01:44 ◼   ► you really you shouldn't buy it for more [TS]

00:01:45 ◼   ► than face value anyway and many other [TS]

00:01:47 ◼   ► people wrote in to tell me that you can [TS]

00:01:48 ◼   ► find PSN gift cards and Xbox Live gift [TS]

00:01:50 ◼   ► cards and stuff all over the place this [TS]

00:01:52 ◼   ► basically any place you can find an [TS]

00:01:54 ◼   ► iTunes gift card like grocery stores [TS]

00:01:57 ◼   ► drugstores BJ's Wholesale just [TS]

00:01:59 ◼   ► everywhere for face value they might [TS]

00:02:02 ◼   ► only be $20 cards maybe they don't make [TS]

00:02:04 ◼   ► $10 cards anymore but uh but it was out [TS]

00:02:06 ◼   ► there trying to find a PlayStation [TS]

00:02:09 ◼   ► Network gift card that they can use to [TS]

00:02:11 ◼   ► buy journey for the PlayStation they [TS]

00:02:12 ◼   ► just bought for the sole purpose [TS]

00:02:13 ◼   ► playing that game and they still don't [TS]

00:02:15 ◼   ► want to give Sonia the credit card [TS]

00:02:16 ◼   ► number you should be able to find PSN [TS]

00:02:17 ◼   ► gift cards elsewhere so I just want to [TS]

00:02:19 ◼   ► share that information and I hope nobody [TS]

00:02:21 ◼   ► did follow that possible scam link I [TS]

00:02:23 ◼   ► mean how big of a scam could it be it's [TS]

00:02:25 ◼   ► on it's on Amazon presumably what makes [TS]

00:02:27 ◼   ► it a scam dude are you not getting what [TS]

00:02:29 ◼   ► you paid for or is it a scam in that it [TS]

00:02:31 ◼   ► is more than face value and that's the [TS]

00:02:33 ◼   ► scam that that might have been part of [TS]

00:02:36 ◼   ► the scam but also the idea was put [TS]

00:02:37 ◼   ► forward that maybe these people won't [TS]

00:02:39 ◼   ► actually deliver what they say they'll [TS]

00:02:40 ◼   ► deliver and you'll give them money and [TS]

00:02:41 ◼   ► then you'll have to resolve it through [TS]

00:02:42 ◼   ► you know Amazon's third party seller [TS]

00:02:44 ◼   ► resolution process like hey I spent this [TS]

00:02:46 ◼   ► money and nothing ever came in the mail [TS]

00:02:47 ◼   ► or what came wasn't what's advertised [TS]

00:02:49 ◼   ► her you just want to avoid all that so [TS]

00:02:51 ◼   ► that's why I pulled the link cuz I [TS]

00:02:53 ◼   ► figure better better safe than sorry I [TS]

00:02:54 ◼   ► don't know if it was a scam link but the [TS]

00:02:56 ◼   ► mere suggestion that it could have been [TS]

00:02:57 ◼   ► made me say let's just pull it so I did [TS]

00:03:01 ◼   ► anyway this you can get these cards [TS]

00:03:03 ◼   ► elsewhere and and you should yeah orders [TS]

00:03:08 ◼   ► enter your credit card as many people [TS]

00:03:09 ◼   ► pointed out I mean everyone's paranoid [TS]

00:03:11 ◼   ► about their credit cards getting stolen [TS]

00:03:12 ◼   ► credit you're not liable for credit card [TS]

00:03:14 ◼   ► losses but my answer to the people who [TS]

00:03:16 ◼   ► are telling me oh you know if your [TS]

00:03:17 ◼   ► credit cards get stolen the credit card [TS]

00:03:18 ◼   ► companies pay for it well the two [TS]

00:03:20 ◼   ► answers that first was that eventually [TS]

00:03:23 ◼   ► we all pay for that you know oh the [TS]

00:03:24 ◼   ► credit card company pays for fraud but [TS]

00:03:26 ◼   ► they pay for it by distributing the cost [TS]

00:03:27 ◼   ► among all their customers so in a very [TS]

00:03:29 ◼   ► diluted way we all pay for it and the [TS]

00:03:30 ◼   ► second thing is even if you have to pay [TS]

00:03:31 ◼   ► any money and even if the dilution of [TS]

00:03:33 ◼   ► the fraud never affects you or it's like [TS]

00:03:35 ◼   ► a penny a year or something it's a [TS]

00:03:37 ◼   ► hassle to go through all I got to cancel [TS]

00:03:38 ◼   ► that card and any site that has the card [TS]

00:03:40 ◼   ► in it I gotta remember get a change next [TS]

00:03:42 ◼   ► time I order you know all that stuff so [TS]

00:03:43 ◼   ► that's why I say if you're worried about [TS]

00:03:46 ◼   ► that stuff just get the cards elsewhere [TS]

00:03:48 ◼   ► last week's show title is talking to the [TS]

00:03:52 ◼   ► bear which was some thing that popped [TS]

00:03:54 ◼   ► out of my mind and the idea was that you [TS]

00:03:56 ◼   ► get a stuffed animal bear and you talk [TS]

00:03:59 ◼   ► to it as a means of working out your [TS]

00:04:00 ◼   ► technical problems is kind of like a [TS]

00:04:03 ◼   ► sounding board and I couldn't remember [TS]

00:04:06 ◼   ► if I was just making up that reference [TS]

00:04:07 ◼   ► or if it's just a common thing a lot of [TS]

00:04:09 ◼   ► people emailed with other things that [TS]

00:04:13 ◼   ► they've heard one of them was rubber [TS]

00:04:14 ◼   ► duck debugging which is a Jeff Atwood [TS]

00:04:16 ◼   ► blog post there was recent I don't think [TS]

00:04:18 ◼   ► he made up the term either I still [TS]

00:04:19 ◼   ► haven't read that blog post is still [TS]

00:04:21 ◼   ► buried in my instapaper someone else [TS]

00:04:23 ◼   ► said tailor's dummy but then they said [TS]

00:04:25 ◼   ► they tried to Google that and couldn't [TS]

00:04:27 ◼   ► find [TS]

00:04:27 ◼   ► he hid somewhere they spelled misspelled [TS]

00:04:28 ◼   ► Taylor but thunder keys that's not his [TS]

00:04:31 ◼   ► name Bryan Almeida on Twitter sent me a [TS]

00:04:35 ◼   ► link to time management for system [TS]

00:04:38 ◼   ► administrators by Tom Lim and Sally it's [TS]

00:04:40 ◼   ► an O'Reilly book and in that book he [TS]

00:04:44 ◼   ► sent a screenshot of the contents of [TS]

00:04:45 ◼   ► that book there is that quote about [TS]

00:04:47 ◼   ► talking to the bear talks about a [TS]

00:04:49 ◼   ► stuffed animal bear and how you can how [TS]

00:04:52 ◼   ► you know put it on your desk and he some [TS]

00:04:54 ◼   ► person in the book who's talking to the [TS]

00:04:55 ◼   ► bear to work things out now I don't have [TS]

00:04:57 ◼   ► any specific memory of reading time [TS]

00:05:00 ◼   ► management for system administrators but [TS]

00:05:02 ◼   ► I've read a lot of O'Reilly books in my [TS]

00:05:03 ◼   ► time and a lot of them had to do with [TS]

00:05:05 ◼   ► system administrators so maybe I did [TS]

00:05:07 ◼   ► read that book maybe that's where that [TS]

00:05:08 ◼   ► came from but I'm glad that I'm not [TS]

00:05:09 ◼   ► entirely crazy and this is actually a [TS]

00:05:11 ◼   ► thing what color what color the system [TS]

00:05:14 ◼   ► administrator books are they the blue [TS]

00:05:15 ◼   ► ones like well the back in the day the [TS]

00:05:19 ◼   ► spines of all the O'Reilly books for [TS]

00:05:20 ◼   ► pink so I have a whole section on my [TS]

00:05:21 ◼   ► shelf that's got these pink pinkish [TS]

00:05:23 ◼   ► spines but then they started to color [TS]

00:05:25 ◼   ► coding them and think this is some in [TS]

00:05:26 ◼   ► one's well I I think maybe dark blue is [TS]

00:05:31 ◼   ► they call the exorcism and stuff like a [TS]

00:05:33 ◼   ► navy blue but they keep changing things [TS]

00:05:35 ◼   ► but I kind of like the days when they [TS]

00:05:37 ◼   ► were all pink all right next one we have [TS]

00:05:42 ◼   ► is we're asking about this game on the [TS]

00:05:45 ◼   ► Mac on the iOS App Store whose [TS]

00:05:48 ◼   ► requirements in the requirements [TS]

00:05:50 ◼   ► metadata the left-hand column said one [TS]

00:05:51 ◼   ► thing and then the description part that [TS]

00:05:53 ◼   ► the developer writes [TS]

00:05:54 ◼   ► said another thing and good old Nick [TS]

00:05:56 ◼   ► Dirk wrote in to tell us that he was [TS]

00:05:58 ◼   ► having problems with this where he [TS]

00:05:59 ◼   ► bought the game he read the requirements [TS]

00:06:00 ◼   ► bought the game thought it should work [TS]

00:06:01 ◼   ► but then it turned that didn't the [TS]

00:06:02 ◼   ► developer said all you got to read the [TS]

00:06:03 ◼   ► description and he brought up with Apple [TS]

00:06:07 ◼   ► they gave him a refund and they said [TS]

00:06:08 ◼   ► we're looking to the issue of blah blah [TS]

00:06:09 ◼   ► so I was wondering why why the disparity [TS]

00:06:11 ◼   ► why I have a description that the [TS]

00:06:15 ◼   ► developer has to write that is correct [TS]

00:06:17 ◼   ► in terms of what the game can run on and [TS]

00:06:19 ◼   ► then meted it on the left hand side that [TS]

00:06:21 ◼   ► is incorrect and will cause people to [TS]

00:06:23 ◼   ► buy the game who can actually run it [TS]

00:06:24 ◼   ► this example it was like the app [TS]

00:06:28 ◼   ► description said it runs on iPhone for [TS]

00:06:31 ◼   ► iPad or iPhone 3GS but the requirement [TS]

00:06:33 ◼   ► said it will run on iPhone and iPod [TS]

00:06:35 ◼   ► Touch or iPad with iOS 3.1.3 later or [TS]

00:06:38 ◼   ► later so if you have an iPhone 3G it [TS]

00:06:40 ◼   ► seems to follow [TS]

00:06:41 ◼   ► descriptions by the description that the [TS]

00:06:42 ◼   ► developer wrote said no no 3GS it's got [TS]

00:06:44 ◼   ► to be three guys it can't be 3G even if [TS]

00:06:46 ◼   ► your 3G is running like iOS 4.2 or [TS]

00:06:48 ◼   ► something so I wondered what the deal [TS]

00:06:51 ◼   ► with that was and Brian Dorfman wrote in [TS]

00:06:54 ◼   ► to tell me that this is a situation [TS]

00:06:56 ◼   ► where the developers hands are kind of [TS]

00:06:58 ◼   ► tied he says that developers can't set [TS]

00:07:02 ◼   ► listed devices their app can run all you [TS]

00:07:04 ◼   ► can set are the version of the operating [TS]

00:07:06 ◼   ► system and unique hardware features like [TS]

00:07:08 ◼   ► this needs a GPS or this needs camera [TS]

00:07:10 ◼   ► you can't say like this works on a 3G [TS]

00:07:12 ◼   ► but not on a 3GS so and also he says he [TS]

00:07:17 ◼   ► suspect an app would be rejected for [TS]

00:07:19 ◼   ► trying to exclude devices based on [TS]

00:07:21 ◼   ► hardware feature that doesn't really [TS]

00:07:22 ◼   ► need like if you check the box for like [TS]

00:07:24 ◼   ► needs a front-facing camera just to [TS]

00:07:26 ◼   ► exclude the iPad one that the app [TS]

00:07:28 ◼   ► reviewers might get cranky about that [TS]

00:07:29 ◼   ► but like hey your app doesn't do [TS]

00:07:31 ◼   ► anything with the camera while you check [TS]

00:07:32 ◼   ► and I like oh well I'm checking it cuz I [TS]

00:07:33 ◼   ► want to exclude the iPad one from my [TS]

00:07:35 ◼   ► requirements or whatever so that's an [TS]

00:07:38 ◼   ► unfortunate situation I understand what [TS]

00:07:39 ◼   ► Apple's trying to do is saying don't [TS]

00:07:41 ◼   ► build your piece of software for a set [TS]

00:07:44 ◼   ► of devices build it for a set of [TS]

00:07:45 ◼   ► features but especially with things like [TS]

00:07:47 ◼   ► games where they're so sensitive to CPU [TS]

00:07:50 ◼   ► and GPU speed if you make a game and it [TS]

00:07:52 ◼   ► turns out that it can't run on a 3G but [TS]

00:07:54 ◼   ► can run on a 3GS it's very difficult to [TS]

00:07:56 ◼   ► express that apparently with the things [TS]

00:07:58 ◼   ► you're allowed to specify in your app [TS]

00:08:00 ◼   ► metadata so that's kind of shame you'd [TS]

00:08:03 ◼   ► think by now would have been addressed [TS]

00:08:04 ◼   ► like I don't think this is a unique or [TS]

00:08:06 ◼   ► new issue maybe Apple's position is if [TS]

00:08:08 ◼   ► you make something that runs on a 3G [TS]

00:08:12 ◼   ► banana 3GS either bump your iOS version [TS]

00:08:16 ◼   ► so that you exclude 3G or don't make [TS]

00:08:19 ◼   ► your game like that I don't know yeah [TS]

00:08:22 ◼   ► make your game run faster yeah so that's [TS]

00:08:26 ◼   ► that's unfortunate but I'm glad to learn [TS]

00:08:29 ◼   ► that it's not a not something the [TS]

00:08:32 ◼   ► developers like it's not a developer [TS]

00:08:34 ◼   ► mistake you know the developers are [TS]

00:08:35 ◼   ► really as in many things their hands are [TS]

00:08:37 ◼   ► tied they what can they do they have a [TS]

00:08:39 ◼   ► game that runs on the 3GS and on a 3G [TS]

00:08:41 ◼   ► they and it does run on iOS 3.1.3 or [TS]

00:08:45 ◼   ► later but if you got an iOS 3G with what [TS]

00:08:48 ◼   ► you got an iPad iPhone 3G with iOS 4 [TS]

00:08:51 ◼   ► you're out of luck and all they can do [TS]

00:08:53 ◼   ► is in the description [TS]

00:08:55 ◼   ► big yelling letter saying warning you [TS]

00:08:56 ◼   ► know please read this read this [TS]

00:08:59 ◼   ► carefully nicholas friedrich wrote in to [TS]

00:09:05 ◼   ► talk about mac app store upgrades and [TS]

00:09:08 ◼   ► gave another interesting angle last week [TS]

00:09:10 ◼   ► I talked about they whoever was they [TS]

00:09:12 ◼   ► wrote in and said do people even know [TS]

00:09:15 ◼   ► what upgrades are like the concept of [TS]

00:09:18 ◼   ► upgrading software is that a common [TS]

00:09:20 ◼   ► thing we all know about because we've [TS]

00:09:22 ◼   ► done it for years but if you're just [TS]

00:09:23 ◼   ► coming into this brand new and your [TS]

00:09:24 ◼   ► report pouring into computers before you [TS]

00:09:26 ◼   ► know about upgrading software doesn't [TS]

00:09:28 ◼   ► really have a lot of analogs in other [TS]

00:09:29 ◼   ► parts of life mmm and his Nicholas [TS]

00:09:32 ◼   ► Friedreich's question is what if the [TS]

00:09:34 ◼   ► truth of the matter is that most users [TS]

00:09:35 ◼   ► don't care at all that upgrades free or [TS]

00:09:38 ◼   ► otherwise and his example is his mother [TS]

00:09:41 ◼   ► and her peer group with 38 pending [TS]

00:09:43 ◼   ► upgrades sitting on their iOS devices [TS]

00:09:45 ◼   ► you ever pick up someone's iOS device in [TS]

00:09:46 ◼   ► the App Store icon has a badge on it [TS]

00:09:47 ◼   ► with like double digit numbers I like [TS]

00:09:50 ◼   ► cheap [TS]

00:09:51 ◼   ► do you know what this is do you don't [TS]

00:09:52 ◼   ► you know you have all be like you're [TS]

00:09:53 ◼   ► running the version of words with [TS]

00:09:55 ◼   ► friends from three years ago look at all [TS]

00:09:56 ◼   ► these updates and so that is it might be [TS]

00:10:01 ◼   ► the number of people who argue for free [TS]

00:10:02 ◼   ► updates and the people who want paid [TS]

00:10:04 ◼   ► upgrades are combined but vocal and [TS]

00:10:07 ◼   ► ultimately small number of users and the [TS]

00:10:10 ◼   ► upgrade functionality exists at all [TS]

00:10:11 ◼   ► simply is the most convenient way to [TS]

00:10:13 ◼   ► update software so maybe it's like all [TS]

00:10:15 ◼   ► we're all complain about upgrades and [TS]

00:10:16 ◼   ► the developers will on it and the [TS]

00:10:17 ◼   ► computer is wanted but maybe everyone [TS]

00:10:18 ◼   ► else just just never updates anything I [TS]

00:10:21 ◼   ► know that when I look at my parents [TS]

00:10:24 ◼   ► devices they have iOS devices and Macs [TS]

00:10:26 ◼   ► they're always woefully behind on [TS]

00:10:28 ◼   ► software updates despite the fact that I [TS]

00:10:30 ◼   ► encourage them to upgrade most of the [TS]

00:10:32 ◼   ► time now one of the things one of the [TS]

00:10:34 ◼   ► great leaps forward of iOS is how much [TS]

00:10:37 ◼   ► easier it made buying and installing and [TS]

00:10:40 ◼   ► upgrading and uninstalling software [TS]

00:10:42 ◼   ► again they even they've popularized a [TS]

00:10:44 ◼   ► new more friendly name they call them [TS]

00:10:46 ◼   ► apps even though we all know that was [TS]

00:10:47 ◼   ► short for applications that it's become [TS]

00:10:49 ◼   ► like a new word apps like people didn't [TS]

00:10:51 ◼   ► talk about programs or applications in [TS]

00:10:53 ◼   ► pop culture until Apple basically [TS]

00:10:55 ◼   ► branded and popularized popularized this [TS]

00:10:57 ◼   ► word apps and some short before we just [TS]

00:11:00 ◼   ► call them programs or applications our [TS]

00:11:03 ◼   ► application wasn't a term that you would [TS]

00:11:05 ◼   ► see in a late-night you know monologue [TS]

00:11:07 ◼   ► right late night [TS]

00:11:08 ◼   ► comedy monologue threshold for like they [TS]

00:11:10 ◼   ► expect everyone to get it but you can [TS]

00:11:12 ◼   ► start throwing jokes about apps like Oh [TS]

00:11:13 ◼   ► everyone knows what those are what I [TS]

00:11:15 ◼   ► know and people are using it also to [TS]

00:11:17 ◼   ► refer to web applications also I built a [TS]

00:11:19 ◼   ► new app oh you know iOS f no no no web [TS]

00:11:21 ◼   ► app well I don't know if that's broken [TS]

00:11:24 ◼   ► through websites and stuff like that [TS]

00:11:26 ◼   ► kind of but I still think people don't [TS]

00:11:27 ◼   ► know what the web is I don't know that [TS]

00:11:30 ◼   ► that is I think people are more familiar [TS]

00:11:32 ◼   ► with the concept of phone apps than they [TS]

00:11:34 ◼   ► are with the with the concept of [TS]

00:11:36 ◼   ► websites but then maybe they just know [TS]

00:11:38 ◼   ► about the Facebook Facebook certainly is [TS]

00:11:40 ◼   ► in the Santa molix but anyway the whole [TS]

00:11:43 ◼   ► thing is it made people less afraid to [TS]

00:11:45 ◼   ► install software like before this if you [TS]

00:11:46 ◼   ► had a computer regular people like oh [TS]

00:11:48 ◼   ► I'm going to touch it don't to put [TS]

00:11:49 ◼   ► anything out I don't want install [TS]

00:11:50 ◼   ► software that sounds complicated it's [TS]

00:11:52 ◼   ► like it's tall it's like installing an [TS]

00:11:54 ◼   ► air conditioner and installing something [TS]

00:11:56 ◼   ► in my car's engine bay it's like I gotta [TS]

00:11:57 ◼   ► be an expert do that but now with iOS it [TS]

00:12:00 ◼   ► made everybody like you know I just [TS]

00:12:01 ◼   ► fiddle my thumbs around tap this tap [TS]

00:12:03 ◼   ► that tap that you know maybe they [TS]

00:12:04 ◼   ► already have an account with iTunes and [TS]

00:12:06 ◼   ► the credit card is already in there and [TS]

00:12:07 ◼   ► they were did on the computer it's like [TS]

00:12:08 ◼   ► oh now I've got the app look there it is [TS]

00:12:09 ◼   ► and this means that there's more money [TS]

00:12:12 ◼   ► for developers because you're making so [TS]

00:12:14 ◼   ► many more people who are not afraid to [TS]

00:12:16 ◼   ► buy software basically they don't know [TS]

00:12:17 ◼   ► they're buying software they think [TS]

00:12:19 ◼   ► they're installing apps for a fee but [TS]

00:12:21 ◼   ► it's great for developers and it makes [TS]

00:12:23 ◼   ► Apple's hardware more valuable to [TS]

00:12:24 ◼   ► customers because you can do more with [TS]

00:12:26 ◼   ► them and you buy this little thing you [TS]

00:12:28 ◼   ► don't just get what you get with it now [TS]

00:12:30 ◼   ► you get this whole world of apps that [TS]

00:12:31 ◼   ► you know you're going to install and [TS]

00:12:32 ◼   ► stuff like that [TS]

00:12:34 ◼   ► so it's great that I always did that but [TS]

00:12:36 ◼   ► at a certain point you know you can lead [TS]

00:12:38 ◼   ► a horse to water but you can't make them [TS]

00:12:39 ◼   ► drink like if that badge says 38 pending [TS]

00:12:43 ◼   ► upgrades if they're not not upgrading [TS]

00:12:45 ◼   ► because they think it's too difficult [TS]

00:12:46 ◼   ► either they don't know what that badge [TS]

00:12:48 ◼   ► means and don't care or they do know [TS]

00:12:50 ◼   ► what it means and don't care so it's not [TS]

00:12:53 ◼   ► it's not an ease of use issue maybe it's [TS]

00:12:55 ◼   ► kind of an awareness issue but I'm not [TS]

00:12:57 ◼   ► sure how you work on that you certainly [TS]

00:12:58 ◼   ► don't want some big thing popping up in [TS]

00:12:59 ◼   ► the US and say hey did you know you have [TS]

00:13:01 ◼   ► 30 appending updates and you can update [TS]

00:13:02 ◼   ► to newer versions of these apps why [TS]

00:13:03 ◼   ► would you want to do that newer versions [TS]

00:13:05 ◼   ► are cool and blah blah blah you can't [TS]

00:13:08 ◼   ► you don't want to go up the interface of [TS]

00:13:09 ◼   ► that so I think Apple has done a very [TS]

00:13:11 ◼   ► good job making it easy and problem free [TS]

00:13:13 ◼   ► to do the common tasks involving [TS]

00:13:15 ◼   ► applications but if people don't want to [TS]

00:13:16 ◼   ► do it they can't be beyond maybe like [TS]

00:13:20 ◼   ► forcing upgrades like oh you just always [TS]

00:13:21 ◼   ► get the latest version [TS]

00:13:22 ◼   ► we're just going to push it down on you [TS]

00:13:24 ◼   ► which is appropriate for some kinds of [TS]

00:13:25 ◼   ► applications like maybe a web browser [TS]

00:13:26 ◼   ► where the security concerns and stuff [TS]

00:13:28 ◼   ► you want to be able to force or even OSS [TS]

00:13:31 ◼   ► for security updates on people like they [TS]

00:13:32 ◼   ► don't have a choice just you're going to [TS]

00:13:34 ◼   ► get the security update but that's very [TS]

00:13:36 ◼   ► problem that you got to be really [TS]

00:13:37 ◼   ► careful that you're not hosing that [TS]

00:13:38 ◼   ► person by forcing them an update that [TS]

00:13:40 ◼   ► breaks something and then they're all [TS]

00:13:41 ◼   ► cranky about it so I'm not sure how much [TS]

00:13:45 ◼   ► more you can do to encourage people to [TS]

00:13:46 ◼   ► update but the point beyond that is not [TS]

00:13:49 ◼   ► updating is a valid strategy for [TS]

00:13:51 ◼   ► computing right like that's that's what [TS]

00:13:54 ◼   ► bothers us we want to be on the cutting [TS]

00:13:55 ◼   ► edge and everything but if you give the [TS]

00:13:57 ◼   ► versions of the applications you have [TS]

00:13:58 ◼   ► work and you like them you know if [TS]

00:14:02 ◼   ► anything that goes people could be [TS]

00:14:03 ◼   ► annoyed and say why do I look that [TS]

00:14:04 ◼   ► stupid badge [TS]

00:14:04 ◼   ► I'm never gonna upgrade my my iPhone [TS]

00:14:06 ◼   ► works exactly like I want it to and I [TS]

00:14:08 ◼   ► don't need anything else and I'm [TS]

00:14:10 ◼   ► perfectly happy with it and there's only [TS]

00:14:11 ◼   ► downside stop grading these applications [TS]

00:14:13 ◼   ► you know so we're going to talk more [TS]

00:14:15 ◼   ► about upgrading or is not upgrading a [TS]

00:14:18 ◼   ► little bit but I thought that was an [TS]

00:14:19 ◼   ► interesting point nurse girl rights and [TS]

00:14:26 ◼   ► not only people supply their real names [TS]

00:14:29 ◼   ► maybe nurse girl is a is they're always [TS]

00:14:31 ◼   ► in the not always a lot frequently in [TS]

00:14:33 ◼   ► the chat room well he or she we do not [TS]

00:14:36 ◼   ► know if they are actually a nurse or a [TS]

00:14:40 ◼   ► female gender we know we don't know but [TS]

00:14:42 ◼   ► they're simply a person going by nurse [TS]

00:14:44 ◼   ► girl has contacted us that's what you're [TS]

00:14:46 ◼   ► saying that's right she says this is [TS]

00:14:50 ◼   ► about the force upgrade stuff well I [TS]

00:14:53 ◼   ► agree the paid software upgrades are our [TS]

00:14:54 ◼   ► friend choice I think the month two most [TS]

00:14:56 ◼   ► non-geeks there's only one type of [TS]

00:14:57 ◼   ► software that they've ever paid to [TS]

00:14:58 ◼   ► upgrade and for naima wasn't much of a [TS]

00:15:00 ◼   ► choice and she's referring to word [TS]

00:15:02 ◼   ► processing software Microsoft Word in [TS]

00:15:04 ◼   ► particular which is awful for changing [TS]

00:15:06 ◼   ► file formats between versions and making [TS]

00:15:07 ◼   ► a new file format automatic for saving [TS]

00:15:09 ◼   ► this is one instance of a common refrain [TS]

00:15:12 ◼   ► I got was that you're forced to upgrade [TS]

00:15:16 ◼   ► by programs that are in common use and [TS]

00:15:20 ◼   ► whose file format changes in [TS]

00:15:23 ◼   ► incompatible ways so if you just stuck [TS]

00:15:24 ◼   ► with like word 95 eventually when all [TS]

00:15:28 ◼   ► your friends got word 97 they'd start [TS]

00:15:29 ◼   ► passing on word 97 documents because [TS]

00:15:31 ◼   ► word 97 saves in word 97 format by [TS]

00:15:34 ◼   ► default you can't open those in Ward 95 [TS]

00:15:36 ◼   ► and then you have to like email them [TS]

00:15:38 ◼   ► back oh can you please save us in the [TS]

00:15:39 ◼   ► old format the same thing I'd like doc [TS]

00:15:40 ◼   ► versus doc vs. dot docx where they [TS]

00:15:43 ◼   ► switch to like the zipped up XML tree of [TS]

00:15:45 ◼   ► file format instead of the big binary [TS]

00:15:47 ◼   ► blob format lots of people wrote down by [TS]

00:15:49 ◼   ► Photoshop the same type of deal Jim [TS]

00:15:52 ◼   ► cloud Monro entire blog post about it I [TS]

00:15:54 ◼   ► put it in the the show notes and he what [TS]

00:15:59 ◼   ► he calls it is social lock-in where you [TS]

00:16:00 ◼   ► have to have the highest version of the [TS]

00:16:02 ◼   ► application that the people you're [TS]

00:16:03 ◼   ► working with have because if everyone [TS]

00:16:05 ◼   ► you're working with has cs5 or earlier [TS]

00:16:08 ◼   ► you have to at least have cs5 because if [TS]

00:16:10 ◼   ► the guy who has cs5 saves it in some you [TS]

00:16:12 ◼   ► know Photoshop cs5 form and you want to [TS]

00:16:14 ◼   ► open the file make sure it looks exactly [TS]

00:16:15 ◼   ► like it did when the person created [TS]

00:16:17 ◼   ► everyone has to be kind of on the same [TS]

00:16:18 ◼   ► version and the other thing he puts in [TS]

00:16:23 ◼   ► here which is appropriate for his name [TS]

00:16:24 ◼   ► being Jim cloud man what a name that is [TS]

00:16:26 ◼   ► hmm is the cloud applications that have [TS]

00:16:31 ◼   ► a cloud component to it because if you [TS]

00:16:33 ◼   ► stick with your old version of the [TS]

00:16:34 ◼   ► program there's a chance that down the [TS]

00:16:35 ◼   ► road the thing that your cloud syncing [TS]

00:16:36 ◼   ► with like the network service that your [TS]

00:16:38 ◼   ► that your application is connecting to [TS]

00:16:39 ◼   ► will go away [TS]

00:16:42 ◼   ► so you can't just sit there and keep [TS]

00:16:43 ◼   ► using the old version forever because [TS]

00:16:44 ◼   ► eventually the entire world moves on and [TS]

00:16:46 ◼   ► they are just fine I don't collaborate [TS]

00:16:47 ◼   ► with the entire works just me using this [TS]

00:16:48 ◼   ► if these the server-side service that [TS]

00:16:51 ◼   ► you're using fades away then you're out [TS]

00:16:54 ◼   ► of luck there and cloud services being [TS]

00:16:57 ◼   ► kind of an increasing part of how [TS]

00:16:59 ◼   ► applications work like you're not just [TS]

00:17:00 ◼   ► buying a piece of software you're buying [TS]

00:17:02 ◼   ► into an ecosystem even something you [TS]

00:17:03 ◼   ► know simple like instapaper which is a [TS]

00:17:05 ◼   ► one-man application there's a server [TS]

00:17:07 ◼   ► side component that you're basically [TS]

00:17:08 ◼   ► buying it you're paying for the client [TS]

00:17:10 ◼   ► side of the application but without the [TS]

00:17:12 ◼   ► server side component Instapaper is [TS]

00:17:13 ◼   ► almost entirely useless so you're [TS]

00:17:16 ◼   ► getting you're getting those two parts [TS]

00:17:18 ◼   ► of the product that you're buying there [TS]

00:17:19 ◼   ► and this is different than like [TS]

00:17:21 ◼   ► individual users in the past could like [TS]

00:17:23 ◼   ► maintain a working Mac with a fixed [TS]

00:17:25 ◼   ► version of an OS and a bunch of apps for [TS]

00:17:27 ◼   ► a long time like you know you have a Mac [TS]

00:17:29 ◼   ► SE and you're running Mac draw on it or [TS]

00:17:31 ◼   ► some FileMaker database that keeps here [TS]

00:17:33 ◼   ► or whatever for your business right all [TS]

00:17:35 ◼   ► right Anna last show until that computer [TS]

00:17:37 ◼   ► breaks and you can't find any parts to [TS]

00:17:39 ◼   ► fix it it can continue to work fine [TS]

00:17:42 ◼   ► using system 6 and FileMaker and you [TS]

00:17:44 ◼   ► know whatever doing its thing as long as [TS]

00:17:46 ◼   ► it keeps humming along and you can last [TS]

00:17:48 ◼   ► for a long long [TS]

00:17:49 ◼   ► long time like that because computers to [TS]

00:17:51 ◼   ► properly taken care of do last a very [TS]

00:17:53 ◼   ► long time but this changes with cloud [TS]

00:17:55 ◼   ► software because software plus Hardware [TS]

00:17:58 ◼   ► combination stops being useful when the [TS]

00:18:00 ◼   ► cloud service goes away your hardware is [TS]

00:18:02 ◼   ► still fine your software so exactly the [TS]

00:18:03 ◼   ► way you got it it still works exactly as [TS]

00:18:05 ◼   ► it did but when it tries to connect over [TS]

00:18:07 ◼   ► the network to that cloud thing that [TS]

00:18:08 ◼   ► cloud thing is gone and the thing is [TS]

00:18:10 ◼   ► that people who run the cloud services [TS]

00:18:11 ◼   ► aren't motivated to keep them up as long [TS]

00:18:14 ◼   ► as that individual might be motivated to [TS]

00:18:16 ◼   ► keep his FileMaker database running you [TS]

00:18:18 ◼   ► know with the is on his Mac se to keep [TS]

00:18:21 ◼   ► his flour business running keeping track [TS]

00:18:23 ◼   ► of his orders right is maybe he's highly [TS]

00:18:25 ◼   ► motivated to just not change that [TS]

00:18:26 ◼   ► because it works fine it doesn't [TS]

00:18:27 ◼   ► anything new he doesn't want to learn [TS]

00:18:29 ◼   ► anything new right but the cloud service [TS]

00:18:31 ◼   ► provider as soon as all of its customers [TS]

00:18:33 ◼   ► have either stopped using the service [TS]

00:18:34 ◼   ► you know or most of the customers or [TS]

00:18:36 ◼   ► moved on to the newer version of the [TS]

00:18:37 ◼   ► service they're not motivated to keep [TS]

00:18:39 ◼   ► the service running go store that one [TS]

00:18:40 ◼   ► guy to keep paying for the the Rackspace [TS]

00:18:42 ◼   ► or even just a little vm that that one [TS]

00:18:44 ◼   ► guys connecting to or something [TS]

00:18:45 ◼   ► so this entirely changes the equation so [TS]

00:18:48 ◼   ► all these are reasons why you might be [TS]

00:18:50 ◼   ► forced to upgrade but the the social [TS]

00:18:54 ◼   ► lock-in from file format one you can't [TS]

00:18:56 ◼   ► really blame the software maker for that [TS]

00:18:58 ◼   ► one like you may be complaining like Oh [TS]

00:18:59 ◼   ► Microsoft why did you make the default [TS]

00:19:01 ◼   ► and we're 97 to save we're documents at [TS]

00:19:03 ◼   ► Ward 97 formula it kind of makes sense [TS]

00:19:04 ◼   ► if you made a cool new format that has [TS]

00:19:06 ◼   ► some new features wouldn't you want your [TS]

00:19:08 ◼   ► thing to saving it by default and [TS]

00:19:09 ◼   ► Microsoft had all these builds and [TS]

00:19:10 ◼   ► compatibility warnings at least in the [TS]

00:19:12 ◼   ► Mac version like warning you realize by [TS]

00:19:13 ◼   ► saving this people who have versions [TS]

00:19:15 ◼   ► explains that you might not be able to [TS]

00:19:16 ◼   ► do it do you run over not be able to [TS]

00:19:18 ◼   ► read it do you want to run a [TS]

00:19:18 ◼   ► compatibility check and make sure you [TS]

00:19:20 ◼   ► know they try to do the right thing but [TS]

00:19:22 ◼   ► at some point you got to say look we're [TS]

00:19:25 ◼   ► you know file formats or not we're going [TS]

00:19:28 ◼   ► to make a better version of an [TS]

00:19:29 ◼   ► application and we're going to extend [TS]

00:19:30 ◼   ► the file format to support our new [TS]

00:19:31 ◼   ► features and yeah it's going to save in [TS]

00:19:33 ◼   ► that form of my default like that's the [TS]

00:19:34 ◼   ► way it works and if you don't like that [TS]

00:19:36 ◼   ► it don't blame us for making a fancy new [TS]

00:19:38 ◼   ► version of the program blame all your [TS]

00:19:40 ◼   ► friends it's a social lock-in and the [TS]

00:19:42 ◼   ► people you should be blaming are like [TS]

00:19:43 ◼   ► everyone you're collaborating with if [TS]

00:19:44 ◼   ► everyone you're collaborating with [TS]

00:19:45 ◼   ► always upgrades from cs5 to cs6 to [TS]

00:19:48 ◼   ► whatever every time adobe comes out with [TS]

00:19:50 ◼   ► a new version well it that's the circle [TS]

00:19:52 ◼   ► of people you're working with and you [TS]

00:19:53 ◼   ► find it unacceptable working out with [TS]

00:19:55 ◼   ► them because if you guys all agree we're [TS]

00:19:57 ◼   ► going to stick to in cs4 and until cs8 [TS]

00:19:59 ◼   ► comes out and that's a feasible strategy [TS]

00:20:01 ◼   ► for you then you guys don't have to give [TS]

00:20:02 ◼   ► you [TS]

00:20:03 ◼   ► it's it's deciding amongst yourselves [TS]

00:20:04 ◼   ► you know and if you're in a business if [TS]

00:20:07 ◼   ► you're in a business we're all like the [TS]

00:20:08 ◼   ► the service bureaus that you work with [TS]

00:20:10 ◼   ► keep changing formats that's just what [TS]

00:20:13 ◼   ► you got to keep up with but I don't [TS]

00:20:14 ◼   ► think you can blame the software [TS]

00:20:16 ◼   ► developer for that particular thing it's [TS]

00:20:18 ◼   ► they're not the one forcing everyone to [TS]

00:20:20 ◼   ► upgrade I mean yes they're encouraging [TS]

00:20:21 ◼   ► them to buy new versions of the software [TS]

00:20:22 ◼   ► but there's nothing stopping everyone in [TS]

00:20:25 ◼   ► a particular circle of interrelated [TS]

00:20:26 ◼   ► businesses to decide they're not going [TS]

00:20:29 ◼   ► to push every update this happens within [TS]

00:20:31 ◼   ► the single corporation all the time IT [TS]

00:20:33 ◼   ► will often say well yeah well there's a [TS]

00:20:35 ◼   ► lot of companies skip the Windows Vista [TS]

00:20:36 ◼   ► so we'll stick with XP and we'll wait [TS]

00:20:39 ◼   ► for Windows 7 to come out and they just [TS]

00:20:41 ◼   ► all decided that within a company in [TS]

00:20:42 ◼   ► that and that's how it worked for them [TS]

00:20:44 ◼   ► there's no reason that a service bureaus [TS]

00:20:46 ◼   ► can do the same thing now eventually you [TS]

00:20:48 ◼   ► may be forced upgrade because like maybe [TS]

00:20:49 ◼   ► this your service bureau or the people [TS]

00:20:51 ◼   ► you talk to say you need at least cs5 so [TS]

00:20:54 ◼   ► you don't need to have the latest latest [TS]

00:20:55 ◼   ► but if you're still using cs2 then [TS]

00:20:59 ◼   ► you're kind of out of luck so is the [TS]

00:21:01 ◼   ► it's you are eventually if you're going [TS]

00:21:04 ◼   ► to interact with other people forced to [TS]

00:21:06 ◼   ► keep up to date in some way but you're [TS]

00:21:07 ◼   ► not forced to do it by the people making [TS]

00:21:09 ◼   ► the new versions of the software you're [TS]

00:21:10 ◼   ► forced by your peers who you are [TS]

00:21:12 ◼   ► interoperating with now for the cloud [TS]

00:21:14 ◼   ► services that's where you can blame the [TS]

00:21:16 ◼   ► vendor because they're the one deciding [TS]

00:21:18 ◼   ► that it's no longer financially feasible [TS]

00:21:21 ◼   ► to keep his cloud service up and that's [TS]

00:21:22 ◼   ► kind of that's something I'll have to [TS]

00:21:24 ◼   ► work out the danger of buying an [TS]

00:21:25 ◼   ► application with an associated cloud [TS]

00:21:27 ◼   ► service you're necessarily getting [TS]

00:21:29 ◼   ► something that is dependent on the [TS]

00:21:32 ◼   ► software developers continued goodwill [TS]

00:21:36 ◼   ► towards that particular version and so [TS]

00:21:38 ◼   ► yeah they if they sunset this particular [TS]

00:21:40 ◼   ► cloud service or this particular version [TS]

00:21:42 ◼   ► of this cloud service you're they have [TS]

00:21:44 ◼   ► shortened the pot they have shortened [TS]

00:21:45 ◼   ► the lifetime of your application versus [TS]

00:21:47 ◼   ► what it would have been if it was just a [TS]

00:21:48 ◼   ► standalone app but that just may be the [TS]

00:21:50 ◼   ► way things go in the future like it used [TS]

00:21:52 ◼   ► to be applications or software lost [TS]

00:21:54 ◼   ► hardware and other software Prasad ware [TS]

00:21:55 ◼   ► for services and that's what you're [TS]

00:21:57 ◼   ► buying into and I don't think it's [TS]

00:22:00 ◼   ► economically feasible for these services [TS]

00:22:02 ◼   ► to have the same kind of lifetime that [TS]

00:22:04 ◼   ► the software plus the hardware good [TS]

00:22:05 ◼   ► because the solver and hardware was sort [TS]

00:22:06 ◼   ► of unchanging but the service does like [TS]

00:22:08 ◼   ► an ongoing cost about hosting that and [TS]

00:22:10 ◼   ► bandwidth and whatever depending on the [TS]

00:22:11 ◼   ► service like if you really want to make [TS]

00:22:13 ◼   ► friends out of your customers and really [TS]

00:22:15 ◼   ► be awesome to them you can [TS]

00:22:16 ◼   ► every old version of your API up forever [TS]

00:22:19 ◼   ► but very few companies do like they just [TS]

00:22:21 ◼   ► they just read the new API and said [TS]

00:22:22 ◼   ► about clients or client software or even [TS]

00:22:24 ◼   ► our version you upgrade to new version [TS]

00:22:26 ◼   ► of our client you'll be fine [TS]

00:22:27 ◼   ► Twitter how many times is Twitter [TS]

00:22:28 ◼   ► changes API if you were using like [TS]

00:22:31 ◼   ► original Twitter clients or like Twitter [TS]

00:22:33 ◼   ► if it for like version one it probably [TS]

00:22:35 ◼   ► wouldn't work at all with the current [TS]

00:22:36 ◼   ► Twitter and they change the cloud [TS]

00:22:39 ◼   ► service neat and you have to download a [TS]

00:22:41 ◼   ► new version of that application I mean I [TS]

00:22:43 ◼   ► contactors good in those of all [TS]

00:22:44 ◼   ► basically been free except for major [TS]

00:22:45 ◼   ► upgrades but I think we'll see more of [TS]

00:22:48 ◼   ► that type of problem that the cloud [TS]

00:22:50 ◼   ► service problem and the social problem [TS]

00:22:53 ◼   ► has been with us forever and that's true [TS]

00:22:54 ◼   ► but again I don't blame the vendors for [TS]

00:22:55 ◼   ► that can we do a sponsor break quick [TS]

00:23:00 ◼   ► sponsor break [TS]

00:23:01 ◼   ► you can't FreshBooks calm painless [TS]

00:23:04 ◼   ► billing it's the fastest way to track [TS]

00:23:06 ◼   ► time organize expenses invoice your [TS]

00:23:08 ◼   ► clients I use them have been for a long [TS]

00:23:11 ◼   ► time and I think you should try it out [TS]

00:23:13 ◼   ► to the guys that work with me they use [TS]

00:23:17 ◼   ► it when they send their invoices shows [TS]

00:23:19 ◼   ► up right there in on in my fresh books I [TS]

00:23:22 ◼   ► can pay them from there it's great [TS]

00:23:25 ◼   ► because when people come to pay you they [TS]

00:23:28 ◼   ► can use things like PayPal they can use [TS]

00:23:30 ◼   ► your favorite authorized.net effete [TS]

00:23:31 ◼   ► store they can just cut you a check [TS]

00:23:32 ◼   ► because they get a really [TS]

00:23:34 ◼   ► professional-looking invoice it's got [TS]

00:23:36 ◼   ► your logo on it and you know when [TS]

00:23:38 ◼   ► they've checked your email I think they [TS]

00:23:40 ◼   ► know when they've checked your invoice [TS]

00:23:41 ◼   ► because you see it you see the day or [TS]

00:23:43 ◼   ► email has been sent to them then when [TS]

00:23:45 ◼   ► they click that link that they get an [TS]

00:23:46 ◼   ► email it registers it on the website and [TS]

00:23:48 ◼   ► then you know oh they've seen my invoice [TS]

00:23:50 ◼   ► they can automatically send them a [TS]

00:23:53 ◼   ► reminder one thing I haven't talked [TS]

00:23:54 ◼   ► about a lot is recurring invoices so if [TS]

00:23:56 ◼   ► you do regular work for somebody or [TS]

00:23:58 ◼   ► let's say somebody's advertising on your [TS]

00:24:00 ◼   ► website and you want to send them an [TS]

00:24:02 ◼   ► invoice on the first of every month you [TS]

00:24:04 ◼   ► can customize it it will do that just [TS]

00:24:06 ◼   ► set up a recurring invoice boom [TS]

00:24:08 ◼   ► automatically invoices them they pay it [TS]

00:24:10 ◼   ► late to give them a notification tons [TS]

00:24:12 ◼   ► and tons of really great add-ons are [TS]

00:24:14 ◼   ► available for your favorite websites [TS]

00:24:15 ◼   ► whether it's Zendesk or Basecamp or [TS]

00:24:18 ◼   ► really anything I mean all of these [TS]

00:24:20 ◼   ► sites exist out there they have a very [TS]

00:24:22 ◼   ► open API as they really encourage people [TS]

00:24:24 ◼   ► to connect to it their blog always has [TS]

00:24:26 ◼   ► really great tips on how you can [TS]

00:24:30 ◼   ► use their services they have a really [TS]

00:24:32 ◼   ► cool newsletter that has tons of tips [TS]

00:24:33 ◼   ► I'm speaking of newsletters it'll plug [TS]

00:24:35 ◼   ► into a handfull newsletter platform so [TS]

00:24:37 ◼   ► if you have a customer you want them to [TS]

00:24:39 ◼   ► automatically get your newsletter you [TS]

00:24:41 ◼   ► can do that tons of really great stuff [TS]

00:24:42 ◼   ► here I love these guys they make billing [TS]

00:24:45 ◼   ► and invoicing and getting paid really [TS]

00:24:47 ◼   ► really easy and straightforward try it [TS]

00:24:49 ◼   ► free for 30 days full access at fresh [TS]

00:24:53 ◼   ► books calm I was going to move on to my [TS]

00:24:58 ◼   ► next bit of follow-up here with high end [TS]

00:24:59 ◼   ► you in the chatroom said something I [TS]

00:25:00 ◼   ► want to respond to he says it's kind of [TS]

00:25:02 ◼   ► disingenuous to imply that a piece of [TS]

00:25:03 ◼   ► software having new features implies [TS]

00:25:05 ◼   ► that they have to change the file format [TS]

00:25:07 ◼   ► each time the implication being I guess [TS]

00:25:09 ◼   ► that software makers are maliciously [TS]

00:25:12 ◼   ► changing the file format to force [TS]

00:25:13 ◼   ► upgrade you know like oh we didn't have [TS]

00:25:16 ◼   ► to change the file format an [TS]

00:25:17 ◼   ► incompatible way but we're doing it [TS]

00:25:18 ◼   ► anyway just to make you all the more [TS]

00:25:20 ◼   ► motivated because we know about the [TS]

00:25:21 ◼   ► social locking thing we know that [TS]

00:25:22 ◼   ► certain people are on contracts and [TS]

00:25:23 ◼   ► they're going to get the new version [TS]

00:25:24 ◼   ► word 97 and we're going to change the [TS]

00:25:27 ◼   ► format because we know the pressure that [TS]

00:25:29 ◼   ► will apply to everyone else to upgrade [TS]

00:25:30 ◼   ► I'm not sure if that's ever happened [TS]

00:25:32 ◼   ► like if if for absolutely no technical [TS]

00:25:35 ◼   ► reason the format was Rev just to make [TS]

00:25:37 ◼   ► people upgrade I'm sure someone did it [TS]

00:25:39 ◼   ► somewhere but I don't think it's as [TS]

00:25:40 ◼   ► widespread as people think is the end [TS]

00:25:42 ◼   ► user frustration is like oh you know I [TS]

00:25:44 ◼   ► got upgrade I know these people are [TS]

00:25:46 ◼   ► doing this on purpose this kind of just [TS]

00:25:47 ◼   ► the how do you vent your frustration you [TS]

00:25:49 ◼   ► assume malicious intent on the part of [TS]

00:25:51 ◼   ► the software maker because it makes you [TS]

00:25:52 ◼   ► feel better and you know lets you vent [TS]

00:25:55 ◼   ► your frustration but there are tons of [TS]

00:25:57 ◼   ► legitimate reasons to change the file [TS]

00:25:58 ◼   ► format when when you add features or not [TS]

00:26:01 ◼   ► even if you added 0 features for an [TS]

00:26:02 ◼   ► application anyone's ever written a [TS]

00:26:03 ◼   ► program knows that like by the time you [TS]

00:26:05 ◼   ► get to breathe and look at the next [TS]

00:26:06 ◼   ► version you could say man this file [TS]

00:26:08 ◼   ► format every time we have to modify this [TS]

00:26:10 ◼   ► type of entity or ABS of entry we have [TS]

00:26:13 ◼   ► to extend the file by this number of [TS]

00:26:14 ◼   ► bytes and it's really inefficient and if [TS]

00:26:17 ◼   ► we tried to recom packed it sometimes [TS]

00:26:18 ◼   ► it's hard to hook things back up when [TS]

00:26:20 ◼   ► you don't have the code to reattach all [TS]

00:26:21 ◼   ► the entities come you know and so if I [TS]

00:26:23 ◼   ► just if I just rearrange this file [TS]

00:26:24 ◼   ► format and put things in a different way [TS]

00:26:26 ◼   ► or made a better extensible system they [TS]

00:26:28 ◼   ► would make us have less of a chance of [TS]

00:26:30 ◼   ► creating a corrupt file if you use [TS]

00:26:31 ◼   ► certain features it would make our file [TS]

00:26:32 ◼   ► smaller like this tons of programmer [TS]

00:26:35 ◼   ► erased reasons to rev your file format [TS]

00:26:37 ◼   ► into a format that's not readable even [TS]

00:26:40 ◼   ► to add 0 features but major versions of [TS]

00:26:42 ◼   ► products always add features [TS]

00:26:44 ◼   ► and those features presumably are some [TS]

00:26:46 ◼   ► way of adding entities to to a file and [TS]

00:26:50 ◼   ► that's going to manifest itself in a [TS]

00:26:51 ◼   ► change in the file format even if it's [TS]

00:26:53 ◼   ► just a new different entity type or [TS]

00:26:54 ◼   ► whatever use it well they should have [TS]

00:26:55 ◼   ► forethought and make a completely [TS]

00:26:56 ◼   ► extensible file format that can always [TS]

00:26:58 ◼   ► be read in a backward compatible way and [TS]

00:27:00 ◼   ► old version just ignore the new things [TS]

00:27:01 ◼   ► and like this is all hard stuff I being [TS]

00:27:05 ◼   ► a programmer I come down the side of [TS]

00:27:06 ◼   ► thinking that pretty much all the time [TS]

00:27:09 ◼   ► you know except for like some very rare [TS]

00:27:11 ◼   ► exceptions when a file format is ripped [TS]

00:27:13 ◼   ► it's done for technical reasons not for [TS]

00:27:15 ◼   ► business reasons not to for health [TS]

00:27:16 ◼   ► grades because almost anything you do to [TS]

00:27:19 ◼   ► an applications whose job it is to make [TS]

00:27:21 ◼   ► documents almost anything you do to add [TS]

00:27:24 ◼   ► features to that application will result [TS]

00:27:26 ◼   ► in the file format having to be tweaked [TS]

00:27:28 ◼   ► distant right now by the time these [TS]

00:27:29 ◼   ► programs mature personally they've [TS]

00:27:31 ◼   ► worked out some sort of generic [TS]

00:27:32 ◼   ► container format with typed entities in [TS]

00:27:34 ◼   ► which they can add new things without [TS]

00:27:36 ◼   ► having to read the file file but even [TS]

00:27:37 ◼   ► that just getting to that point it takes [TS]

00:27:40 ◼   ► many years and many tries and sometimes [TS]

00:27:42 ◼   ► this false starts where you think you're [TS]

00:27:43 ◼   ► in the middle it's like all right we've [TS]

00:27:44 ◼   ► got a generic format now it's you know [TS]

00:27:47 ◼   ► it this will be fine forever will never [TS]

00:27:49 ◼   ► have to wrap the format and just new [TS]

00:27:50 ◼   ► versions of the program all versions the [TS]

00:27:51 ◼   ► program will just ignore entities they [TS]

00:27:52 ◼   ► don't understand and then you realize [TS]

00:27:54 ◼   ► you kind of screw that up and that's not [TS]

00:27:55 ◼   ► technically true because here's a new [TS]

00:27:56 ◼   ► kind of entity that is so essential that [TS]

00:27:58 ◼   ► if it's ignored the program is not sent [TS]

00:27:59 ◼   ► the file is nonsensical and you know so [TS]

00:28:03 ◼   ► I don't I don't assign malicious intent [TS]

00:28:05 ◼   ► to we're having file forms even I'm [TS]

00:28:07 ◼   ► though I'm probably it sure is happened [TS]

00:28:09 ◼   ► once or twice most of the time I think [TS]

00:28:10 ◼   ► it's for real tactical reasons all right [TS]

00:28:15 ◼   ► Joe Fiorini writes in to say that he [TS]

00:28:19 ◼   ► listened to our episode about the Apple [TS]

00:28:20 ◼   ► TV and the HDMI output settings in like [TS]

00:28:22 ◼   ► RGB high RGB low and my conclusion was [TS]

00:28:27 ◼   ► that after discussing this that you [TS]

00:28:29 ◼   ► probably just leave it on auto because [TS]

00:28:30 ◼   ► it's probably doing the right thing and [TS]

00:28:31 ◼   ► if you mess with it it could screw stuff [TS]

00:28:32 ◼   ► up well he was in a situation where the [TS]

00:28:34 ◼   ► picture coming out of his Apple TV on to [TS]

00:28:36 ◼   ► his CRT television didn't look good and [TS]

00:28:38 ◼   ► they were trying to like look at the [TS]

00:28:39 ◼   ► Netflix things they had a real difficult [TS]

00:28:42 ◼   ► time reading the titles under the cover [TS]

00:28:43 ◼   ► art and things didn't look right to them [TS]

00:28:46 ◼   ► so this is a little follow up to say if [TS]

00:28:49 ◼   ► you if you're having issues with the [TS]

00:28:52 ◼   ► image on your Apple TV like even though [TS]

00:28:53 ◼   ► you should just leave it in auto if [TS]

00:28:54 ◼   ► you're actually having visual problems [TS]

00:28:56 ◼   ► like the screen doesn't look [TS]

00:28:57 ◼   ► right to you that's the time when you [TS]

00:28:58 ◼   ► should go into the settings and fiddle [TS]

00:29:01 ◼   ► with it he says he turned it on RGB [TS]

00:29:02 ◼   ► lower now his titles are completely [TS]

00:29:04 ◼   ► readable Netflix and blacks look better [TS]

00:29:05 ◼   ► so his situation where someone solved a [TS]

00:29:08 ◼   ► problem by going to that menu so when I [TS]

00:29:10 ◼   ► was railing against before was like my [TS]

00:29:12 ◼   ► idea of if you're a nerd you like [TS]

00:29:13 ◼   ► everything looks fine but couldn't make [TS]

00:29:15 ◼   ► it look better if I went into the [TS]

00:29:16 ◼   ► settings that you shouldn't do but if [TS]

00:29:18 ◼   ► you're having problems I would suggest [TS]

00:29:19 ◼   ► visiting that menu and trying the three [TS]

00:29:21 ◼   ► different settings there and seeing if [TS]

00:29:23 ◼   ► any of them help you make your things [TS]

00:29:26 ◼   ► look better so I'm glad we were able to [TS]

00:29:27 ◼   ► help somebody ah David wheeler Road and [TS]

00:29:33 ◼   ► this was a no fault about the [TS]

00:29:35 ◼   ► readability middleman thing and he the [TS]

00:29:37 ◼   ► contrast he was drawing was that that [TS]

00:29:40 ◼   ► for a lot of the other middlemen like [TS]

00:29:43 ◼   ► App Store in some the App Store the [TS]

00:29:45 ◼   ► apples the middleman for selling [TS]

00:29:47 ◼   ► software developers have to opt in to [TS]

00:29:49 ◼   ► that and the distinction readability is [TS]

00:29:52 ◼   ► whether you're allowed if there's a way [TS]

00:29:53 ◼   ► to opt in or opt out and in readability [TS]

00:29:55 ◼   ► there's you don't have to opt in and [TS]

00:29:58 ◼   ► even opting out seems like it might be [TS]

00:29:59 ◼   ► complicated do I contact them and say [TS]

00:30:03 ◼   ► please stop collecting money on behalf [TS]

00:30:04 ◼   ► and hope that they respond and do what [TS]

00:30:05 ◼   ► you ask and the reason I bring this up [TS]

00:30:07 ◼   ► it's because the most recent back to [TS]

00:30:09 ◼   ► park episode bold with scissors bold [TS]

00:30:10 ◼   ► with the scissors episode 63 Merlyn [TS]

00:30:13 ◼   ► talked a lot about this particular [TS]

00:30:14 ◼   ► aspect of middlemen and on the topic of [TS]

00:30:18 ◼   ► agency where his big peep was when [TS]

00:30:22 ◼   ► people claim to be representing you or [TS]

00:30:25 ◼   ► claim to be your business partner when [TS]

00:30:28 ◼   ► they have no actual prior relationship [TS]

00:30:30 ◼   ► with you and he expanded this not just [TS]

00:30:31 ◼   ► from readability from all sorts of [TS]

00:30:33 ◼   ► things that go on on the web involving [TS]

00:30:35 ◼   ► him and his experiences as a speaker for [TS]

00:30:38 ◼   ► example with speaking bureaus you have [TS]

00:30:39 ◼   ► you know who just contacted you and say [TS]

00:30:41 ◼   ► hey I'm trying to get you a speaking gig [TS]

00:30:42 ◼   ► like I don't I don't have any [TS]

00:30:43 ◼   ► relationship with you what you don't oh [TS]

00:30:45 ◼   ► we've already agreed on a price for you [TS]

00:30:46 ◼   ► so I encourage everyone to listen to [TS]

00:30:50 ◼   ► that episode of back to work I put in [TS]

00:30:51 ◼   ► the shownotes episode 63 because it does [TS]

00:30:54 ◼   ► relate to the readability stuff that we [TS]

00:30:56 ◼   ► talked about the last show and David [TS]

00:30:57 ◼   ► wheelers comment about opt in versus opt [TS]

00:30:59 ◼   ► out can you choose to participate with [TS]

00:31:01 ◼   ► this middleman or is this middleman [TS]

00:31:02 ◼   ► choosing to be part of the relationship [TS]

00:31:05 ◼   ► whether you like it or not so that's [TS]

00:31:08 ◼   ► what that's it for the follow up [TS]

00:31:10 ◼   ► not so bad yeah I could have done more [TS]

00:31:14 ◼   ► readability follow-up but I really I so [TS]

00:31:17 ◼   ► many other things to get to your two [TS]

00:31:19 ◼   ► topics today okay two topics and change [TS]

00:31:21 ◼   ► but I'll skip the change I want to talk [TS]

00:31:25 ◼   ► a little bit about possible future [TS]

00:31:26 ◼   ► iPhone screen sizes a topic that was [TS]

00:31:29 ◼   ► also discussed on other shows this past [TS]

00:31:32 ◼   ► week and then I want to talk a little [TS]

00:31:33 ◼   ► bit about gaming or probably a lot about [TS]

00:31:34 ◼   ► gaming so I'll try to get through the [TS]

00:31:36 ◼   ► iPhone stuff quickly so I think the talk [TS]

00:31:40 ◼   ► show talked about iPhone screen sizes [TS]

00:31:42 ◼   ► the most value talked about in the [TS]

00:31:43 ◼   ► buildin analyzed - this is based on some [TS]

00:31:47 ◼   ► rumors that are floating around that I [TS]

00:31:48 ◼   ► first saw linked from Derrick fireball [TS]

00:31:51 ◼   ► about a new iPhone having a different [TS]

00:31:56 ◼   ► sized screen than the current one [TS]

00:31:58 ◼   ► actually I want to build an analyzed but [TS]

00:32:01 ◼   ► Marco said about and build my eyes first [TS]

00:32:02 ◼   ► so the rumor was that the screen would [TS]

00:32:04 ◼   ► be taller but not wider and one of the [TS]

00:32:09 ◼   ► things that Marco addressed was does [TS]

00:32:12 ◼   ► that help like the this story is like oh [TS]

00:32:15 ◼   ► it's going to be taller but not wider [TS]

00:32:16 ◼   ► and that makes it easier for developers [TS]

00:32:17 ◼   ► to deal with because it's the same width [TS]

00:32:19 ◼   ► they just make it taller and you don't [TS]

00:32:21 ◼   ► have to fiddle with your app as much now [TS]

00:32:23 ◼   ► a Marco said was that changing any [TS]

00:32:26 ◼   ► dimension means developers have to [TS]

00:32:27 ◼   ► revisit and possibly revise their app [TS]

00:32:29 ◼   ► layout like there's no free lunch you [TS]

00:32:32 ◼   ► know sell because we only changed the [TS]

00:32:34 ◼   ► height it's like practically nothing you [TS]

00:32:35 ◼   ► have to do if they change the width or [TS]

00:32:36 ◼   ► if they change the height you got to go [TS]

00:32:37 ◼   ► through all your screens and all your [TS]

00:32:39 ◼   ► controls and make sure they you know [TS]

00:32:40 ◼   ► everything works and looks right and [TS]

00:32:42 ◼   ► depending on how much taller they make [TS]

00:32:44 ◼   ► maybe you need to move stuff around [TS]

00:32:45 ◼   ► because now things are out of reach or [TS]

00:32:46 ◼   ► whatever and so his you can correct me [TS]

00:32:49 ◼   ► if I'm misinterpreting it because I [TS]

00:32:51 ◼   ► listened to that show a while ago but it [TS]

00:32:52 ◼   ► seemed like he was saying that changing [TS]

00:32:55 ◼   ► height changing the width six of one [TS]

00:32:57 ◼   ► half a dozen of the other it's not like [TS]

00:32:58 ◼   ► this big like all the genius they've [TS]

00:33:00 ◼   ► changed the height of this will be so [TS]

00:33:02 ◼   ► much easier than if they had for example [TS]

00:33:03 ◼   ► change the width or change the width and [TS]

00:33:04 ◼   ► the height it's worked no matter what [TS]

00:33:07 ◼   ► that your impression of what he was [TS]

00:33:09 ◼   ► saying yeah mostly and yep go on but yes [TS]

00:33:13 ◼   ► so here are my contentions on that issue [TS]

00:33:16 ◼   ► supporting my conclusion that it is [TS]

00:33:17 ◼   ► slightly better to change the height and [TS]

00:33:20 ◼   ► not the width first is that vertical [TS]

00:33:21 ◼   ► scrolling is more common [TS]

00:33:23 ◼   ► horizontal scrolling in iOS applications [TS]

00:33:25 ◼   ► and I don't mean like navigation [TS]

00:33:27 ◼   ► scrolling where one screen replaces the [TS]

00:33:29 ◼   ► other and it appears to slide in from [TS]

00:33:30 ◼   ► left to the right I mean like scrolling [TS]

00:33:32 ◼   ► content where you're staying on the same [TS]

00:33:34 ◼   ► screen but you're moving the content [TS]

00:33:35 ◼   ► around to see more on the top of the [TS]

00:33:37 ◼   ► bottom vertical in my experience is much [TS]

00:33:39 ◼   ► more common than horizontal right and [TS]

00:33:41 ◼   ► what that means I think is that you're [TS]

00:33:45 ◼   ► much more likely for an application to [TS]

00:33:46 ◼   ► have UI elements that are created for a [TS]

00:33:49 ◼   ► fixed width then for a fixed height and [TS]

00:33:51 ◼   ► an example would be like say you have [TS]

00:33:54 ◼   ► made like a static image type header [TS]

00:33:56 ◼   ► it's going to be poised a fixed header [TS]

00:33:59 ◼   ► or fixed hütter they're going to foot [TS]

00:34:00 ◼   ► are they're going to be poised at the [TS]

00:34:01 ◼   ► top or bottom of your scroll bore region [TS]

00:34:02 ◼   ► which is a common type of thing I'm sure [TS]

00:34:06 ◼   ► the controls that apple provides stretch [TS]

00:34:08 ◼   ► nicely to different widths but I also [TS]

00:34:11 ◼   ► think that iOS developers are not beyond [TS]

00:34:13 ◼   ► either using fixed pixel widths for [TS]

00:34:15 ◼   ► things in there such that it doesn't [TS]

00:34:16 ◼   ► look right if they get stretch because [TS]

00:34:17 ◼   ► gaps open up or doing their own custom [TS]

00:34:20 ◼   ► header header and footer toolbars [TS]

00:34:21 ◼   ► especially in stuff like games where [TS]

00:34:22 ◼   ► they have where they basically done a [TS]

00:34:25 ◼   ► custom UI that looks kind of like apples [TS]

00:34:27 ◼   ► UI but really is made up of a bunch of [TS]

00:34:28 ◼   ► interlocking images or maybe just one [TS]

00:34:29 ◼   ► big static image right and those images [TS]

00:34:32 ◼   ► are for a fixed width so if you change [TS]

00:34:35 ◼   ► the width of the screen even by a single [TS]

00:34:36 ◼   ► pixel [TS]

00:34:37 ◼   ► I think developers be more likely to [TS]

00:34:40 ◼   ► have to revise static content pieces to [TS]

00:34:43 ◼   ► fit into width than height because [TS]

00:34:45 ◼   ► height they're already it's a scrolling [TS]

00:34:46 ◼   ► region you're already expecting to [TS]

00:34:47 ◼   ► scroll you know stuff up and down so if [TS]

00:34:49 ◼   ► you can see a little bit more of it [TS]

00:34:50 ◼   ► you've already you know that's that I [TS]

00:34:52 ◼   ► think you would get for free you're more [TS]

00:34:53 ◼   ► likely to get that for free than you [TS]

00:34:54 ◼   ► would for this stuff and again I think [TS]

00:34:55 ◼   ► Apple standard controls probably have no [TS]

00:34:57 ◼   ► problem getting a little bit wider but I [TS]

00:34:59 ◼   ► think that an app is much more likely to [TS]

00:35:02 ◼   ► have some sort of horizontal elements [TS]

00:35:04 ◼   ► that add up to the screen width exactly [TS]

00:35:07 ◼   ► and we need to be revised then they [TS]

00:35:08 ◼   ► would have vertical elements they'd have [TS]

00:35:09 ◼   ► to the screen with exactly simply [TS]

00:35:10 ◼   ► because vertical scrolling is more [TS]

00:35:12 ◼   ► common than horizontal so I give a very [TS]

00:35:14 ◼   ► slight edge to the amount of work [TS]

00:35:16 ◼   ► required to revise your application if [TS]

00:35:17 ◼   ► it only changes and height vertically [TS]

00:35:19 ◼   ► not so much that it's like oh now it's a [TS]

00:35:20 ◼   ► slam dunk and we're sure this is what [TS]

00:35:22 ◼   ► they're definitely going to do when it's [TS]

00:35:23 ◼   ► obvious like doubling the res or [TS]

00:35:24 ◼   ► whatever like that's an obvious huge win [TS]

00:35:26 ◼   ► but I do say it's slightly better just [TS]

00:35:28 ◼   ► to change the height now let's see do I [TS]

00:35:34 ◼   ► have all these links in here I think I [TS]

00:35:35 ◼   ► have the mayor I link to all the stuff [TS]

00:35:36 ◼   ► that [TS]

00:35:37 ◼   ► Gruber linked to from daring fireball [TS]

00:35:39 ◼   ► which are all these blog posts the first [TS]

00:35:41 ◼   ► one I think was on the verge where [TS]

00:35:42 ◼   ► somebody mocked up what they thought it [TS]

00:35:43 ◼   ► would look like is that here's the [TS]

00:35:45 ◼   ► current resolution at three by two [TS]

00:35:46 ◼   ► here's the new size nine by five the [TS]

00:35:49 ◼   ► width is the same the height is just [TS]

00:35:50 ◼   ► increased and they did a bunch of [TS]

00:35:51 ◼   ► mock-ups showing the home screen hey [TS]

00:35:53 ◼   ► look at the home screen you can fit a [TS]

00:35:55 ◼   ► new row of icons on it you know so [TS]

00:35:57 ◼   ► instead of being what I said you got [TS]

00:35:59 ◼   ► four rows now you've got five rows of [TS]

00:36:00 ◼   ► icons and you showed a bunch of typical [TS]

00:36:03 ◼   ► applications like look how much more [TS]

00:36:05 ◼   ► room there is once the keyboard slides [TS]

00:36:06 ◼   ► up you have a bigger viewport that you [TS]

00:36:08 ◼   ► can look through at least in land in [TS]

00:36:09 ◼   ► portrait mode landscape I think it would [TS]

00:36:11 ◼   ► actually get worse and look how much [TS]

00:36:12 ◼   ► nicer the webpage looks like you know [TS]

00:36:14 ◼   ► look how much more you can see on the [TS]

00:36:16 ◼   ► maps all sorts of screenshots basically [TS]

00:36:19 ◼   ► showing how a taller screen would book [TS]

00:36:20 ◼   ► and and I have to make it looks pretty [TS]

00:36:22 ◼   ► good and then there's another one here [TS]

00:36:26 ◼   ► called the Russians used a pencil the [TS]

00:36:29 ◼   ► Gruber also linked to and he linked bank [TS]

00:36:32 ◼   ► to borrow is posting these topics as [TS]

00:36:33 ◼   ► well it's showing what the phone might [TS]

00:36:37 ◼   ► look like so they've taken the existing [TS]

00:36:38 ◼   ► little pictures of the phone and said [TS]

00:36:39 ◼   ► here's an iPhone 4s and here's the [TS]

00:36:41 ◼   ► iPhone with the screen stretch to be [TS]

00:36:42 ◼   ► taller and they just basically took the [TS]

00:36:44 ◼   ► picture of the iPhone 4s cut it in half [TS]

00:36:46 ◼   ► pulled the parts part and add it you [TS]

00:36:48 ◼   ► know and put the larger image in there [TS]

00:36:50 ◼   ► and then he also showed a 3x2 version [TS]

00:36:53 ◼   ► that's also larger where you just make [TS]

00:36:54 ◼   ► the entire screen larger so what this [TS]

00:36:58 ◼   ► all reminded me of was a long time ago [TS]

00:37:03 ◼   ► when I had the original 22 inch Apple [TS]

00:37:08 ◼   ► Cinema Display that I was reviewing did [TS]

00:37:11 ◼   ► I get to keep that I think I bought my [TS]

00:37:14 ◼   ► own eventually yeah I did have the [TS]

00:37:16 ◼   ► original 22 inch Apple center display I [TS]

00:37:18 ◼   ► put a link to in the show notes who's [TS]

00:37:19 ◼   ► most people probably remember what they [TS]

00:37:20 ◼   ► look like but it was the one they had a [TS]

00:37:22 ◼   ► clear feet camera that yeah I had one [TS]

00:37:24 ◼   ► yeah I think it's still in my attic [TS]

00:37:26 ◼   ► somewhere it was and had the DVD not DVI [TS]

00:37:30 ◼   ► connection was a prior to the DVI [TS]

00:37:31 ◼   ► connection it was a a DC a DC chatroom [TS]

00:37:36 ◼   ► yeah that's right it was it was an [TS]

00:37:38 ◼   ► amazing product still not quite equalled [TS]

00:37:41 ◼   ► because when it came out of the box you [TS]

00:37:44 ◼   ► had what seemed for the time a [TS]

00:37:46 ◼   ► ridiculously large screen like 22 inch [TS]

00:37:47 ◼   ► LCDs were not common when this thing was [TS]

00:37:49 ◼   ► released [TS]

00:37:51 ◼   ► and the only thing that came out of this [TS]

00:37:52 ◼   ► thing was one cord there was no power [TS]

00:37:55 ◼   ► cord it was just one cord with a plug on [TS]

00:37:57 ◼   ► the end of it looked kind of like a [TS]

00:37:58 ◼   ► weird exactly connector thing and you [TS]

00:38:01 ◼   ► plugged that cord into the back of your [TS]

00:38:04 ◼   ► Mac and that was it yeah the guy that [TS]

00:38:08 ◼   ► has provided power and video and [TS]

00:38:09 ◼   ► everything was great and USB and I [TS]

00:38:11 ◼   ► didn't firewire to I don't remember I [TS]

00:38:13 ◼   ► think it was a port of some kind I think [TS]

00:38:14 ◼   ► might have had fire work that's I don't [TS]

00:38:16 ◼   ► think it had firewire think of just USB [TS]

00:38:18 ◼   ► I look for this in my and I'm looking [TS]

00:38:21 ◼   ► I'm looking at now at the page finally [TS]

00:38:23 ◼   ► opened and it just lists USB doesn't say [TS]

00:38:26 ◼   ► fire war alright so but anyway like [TS]

00:38:28 ◼   ► there was tons of stuff running over [TS]

00:38:29 ◼   ► that cable that's why everyone hates [TS]

00:38:30 ◼   ► Apple because they make these [TS]

00:38:31 ◼   ► proprietary connectors that nobody else [TS]

00:38:33 ◼   ► has and if you want an extension cable [TS]

00:38:34 ◼   ► it was difficult to find and you know [TS]

00:38:36 ◼   ► there are many reasons why this was bad [TS]

00:38:37 ◼   ► but there were some reasons why it was [TS]

00:38:38 ◼   ► good to so this was an amazing piece of [TS]

00:38:40 ◼   ► technology at the time and I remember I [TS]

00:38:42 ◼   ► reviewed it as and the Power Mac g4 cube [TS]

00:38:46 ◼   ► for Ars Technica that wasn't mine that [TS]

00:38:48 ◼   ► was a loaner that it just got to review [TS]

00:38:50 ◼   ► and it was in the forums or something I [TS]

00:38:53 ◼   ► was looking for this forum post but I [TS]

00:38:54 ◼   ► couldn't find any people were asking me [TS]

00:38:55 ◼   ► to make some predictions about future [TS]

00:38:57 ◼   ► Apple Harbor what do you think they're [TS]

00:38:59 ◼   ► gonna do next they done is crazy cube [TS]

00:39:01 ◼   ► they've done this this weird flat [TS]

00:39:03 ◼   ► monitor thing everything looks all cool [TS]

00:39:04 ◼   ► what is what's the future make a [TS]

00:39:06 ◼   ► prediction about the future of Apple [TS]

00:39:07 ◼   ► hardware and I was trying to think of [TS]

00:39:10 ◼   ► something that I was 100% sure would be [TS]

00:39:12 ◼   ► true like the most sure I could possibly [TS]

00:39:14 ◼   ► be but not but not based on any inside [TS]

00:39:16 ◼   ► info or anything right and my response [TS]

00:39:19 ◼   ► would be that Apple's next line of [TS]

00:39:21 ◼   ► displays will have a thinner frame [TS]

00:39:23 ◼   ► around the display area like so if you [TS]

00:39:25 ◼   ► look at that picture of the Apple Cinema [TS]

00:39:26 ◼   ► Display which think was already posted [TS]

00:39:28 ◼   ► to the chat room there's a there's the [TS]

00:39:29 ◼   ► black of the screen when it's off or [TS]

00:39:30 ◼   ► whatever and then there's this [TS]

00:39:32 ◼   ► surrounding white frame like a picture [TS]

00:39:33 ◼   ► frame right and you know the clear [TS]

00:39:35 ◼   ► little feet and my prediction which was [TS]

00:39:37 ◼   ► completely obvious to me was that as [TS]

00:39:39 ◼   ► awesome as this display looks it looks [TS]

00:39:40 ◼   ► futuristic and amazing and it's huge and [TS]

00:39:42 ◼   ► people would come to my house and go [TS]

00:39:43 ◼   ► whoa what is that I would say then their [TS]

00:39:45 ◼   ► next line displays will have a thinner [TS]

00:39:47 ◼   ► frame around the screen portion and that [TS]

00:39:50 ◼   ► was like the stupidest stupidest person [TS]

00:39:51 ◼   ► ever who cares that's you know oh and or [TS]

00:39:54 ◼   ► people said that's like a 50-50 chance [TS]

00:39:56 ◼   ► that might be why would they make it [TS]

00:39:58 ◼   ► thinner makes no sense well from from an [TS]

00:40:00 ◼   ► aesthetics perspective it was obvious to [TS]

00:40:03 ◼   ► me and I think most people [TS]

00:40:05 ◼   ► also agree that like things with thick [TS]

00:40:08 ◼   ► frames that you're not holding your hand [TS]

00:40:09 ◼   ► like an iPad the the trend and [TS]

00:40:12 ◼   ► technology is to shrink that extra stuff [TS]

00:40:14 ◼   ► so think of like a CRT television where [TS]

00:40:17 ◼   ► has this huge thing behind it [TS]

00:40:18 ◼   ► so they just IV built in two pieces of [TS]

00:40:20 ◼   ► furniture it's like a wooden cabinet and [TS]

00:40:21 ◼   ► then a bunch of stuff and then your TV [TS]

00:40:23 ◼   ► okay and then it was just a plastic TV [TS]

00:40:24 ◼   ► but it was huge like everything getting [TS]

00:40:25 ◼   ► thinner smaller thinner smaller and like [TS]

00:40:27 ◼   ► the screen is the only part that you see [TS]

00:40:29 ◼   ► anything that's not the screen is [TS]

00:40:31 ◼   ► unnecessary so the trend over time if [TS]

00:40:34 ◼   ► you were to look at time-lapse of what [TS]

00:40:35 ◼   ► televisions that look like is the non [TS]

00:40:37 ◼   ► screen portion of the television has [TS]

00:40:39 ◼   ► been rapidly disappearing to the point [TS]

00:40:41 ◼   ► now where like some Samsung models were [TS]

00:40:43 ◼   ► like edgelet backlit displays that [TS]

00:40:45 ◼   ► they're ridiculously thin it's like a [TS]

00:40:46 ◼   ► it's like a 60 inch diagonal thick piece [TS]

00:40:50 ◼   ► of cardboard and everything about it [TS]

00:40:52 ◼   ► same thing you've seen in television [TS]

00:40:53 ◼   ► everything about it is going with [TS]

00:40:54 ◼   ► because what's important about the [TS]

00:40:56 ◼   ► screen is just the screen now the reason [TS]

00:40:59 ◼   ► this comes up in the context of the [TS]

00:41:01 ◼   ► iPhone is that all these mock-ups and [TS]

00:41:02 ◼   ► discussions of like what if you made the [TS]

00:41:04 ◼   ► screen taller they take the existing [TS]

00:41:06 ◼   ► iPhone and they and they just stretch it [TS]

00:41:09 ◼   ► out so it's longer and it's been pretty [TS]

00:41:12 ◼   ► obvious to me starting from iPhone the [TS]

00:41:14 ◼   ► iPhone one that these if you look at the [TS]

00:41:19 ◼   ► front of the device the screen is the [TS]

00:41:20 ◼   ► part that you care about and anything [TS]

00:41:22 ◼   ► that's not the screen is basically waist [TS]

00:41:25 ◼   ► area now it's not wasted because you [TS]

00:41:28 ◼   ► gotta have the microphone you have the [TS]

00:41:29 ◼   ► speaker and you have the home button [TS]

00:41:31 ◼   ► like there's a central components that [TS]

00:41:32 ◼   ► you have to have there but do they need [TS]

00:41:35 ◼   ► all that room does the home button need [TS]

00:41:37 ◼   ► to be that big and have that much space [TS]

00:41:38 ◼   ► around it it seems like there's always [TS]

00:41:41 ◼   ► been room to make them thinner and [TS]

00:41:42 ◼   ► they've been a similar size for the [TS]

00:41:43 ◼   ► entire history of the iPhone through the [TS]

00:41:44 ◼   ► 1 and 3G and the for the there there [TS]

00:41:46 ◼   ► begin a little bit smaller but they're [TS]

00:41:47 ◼   ► pretty big so I look at those things and [TS]

00:41:51 ◼   ► I think that's where you can gain some [TS]

00:41:55 ◼   ► room but not by changing the size of the [TS]

00:41:56 ◼   ► actual phone but by making the screen [TS]

00:41:59 ◼   ► encroach on those blank regions right [TS]

00:42:03 ◼   ► and I was even think of like well you [TS]

00:42:06 ◼   ► know obviously have to have the camera [TS]

00:42:07 ◼   ► you have to have the mic and you have [TS]

00:42:08 ◼   ► the speaker can any of those things be [TS]

00:42:10 ◼   ► buried under the screen maybe both with [TS]

00:42:14 ◼   ► the mic work under a screen or would be [TS]

00:42:15 ◼   ► too muffled but could you use the screen [TS]

00:42:17 ◼   ► the display is a speaker [TS]

00:42:19 ◼   ► can a camera see through the screen or [TS]

00:42:20 ◼   ► was it be too much backlight I don't [TS]

00:42:22 ◼   ► know what the tekmoto shoes are but I [TS]

00:42:23 ◼   ► that's one of the fantastic building [TS]

00:42:25 ◼   ► something of like maybe you just make [TS]

00:42:27 ◼   ► the whole front of the thing a giant [TS]

00:42:28 ◼   ► screen and bury everything underneath [TS]

00:42:29 ◼   ► the door off on the side could Apple [TS]

00:42:31 ◼   ► pull that off and if not then just [TS]

00:42:32 ◼   ► shrink those areas a little bit and [TS]

00:42:33 ◼   ► Gruber said exactly the same thing in [TS]

00:42:35 ◼   ► his post he said that he thinks when [TS]

00:42:37 ◼   ► people keep talking about this and [TS]

00:42:38 ◼   ► saying how it looks silly it looks like [TS]

00:42:39 ◼   ► a long skinny phone they're assuming [TS]

00:42:41 ◼   ► that that you know quote unquote empty [TS]

00:42:43 ◼   ► blank space is going to be exactly the [TS]

00:42:45 ◼   ► same size and they'll merely make the [TS]

00:42:47 ◼   ► screen bigger and he agrees with me that [TS]

00:42:49 ◼   ► he thinks it's more likely that they [TS]

00:42:51 ◼   ► will make the screen bigger and make to [TS]

00:42:53 ◼   ► the extent technically possible make the [TS]

00:42:55 ◼   ► non screen portion smaller and the out [TS]

00:42:57 ◼   ► the most obvious places is probably the [TS]

00:42:59 ◼   ► area around the home button if you make [TS]

00:43:00 ◼   ► the home button squished or make it [TS]

00:43:02 ◼   ► smaller or just you know compress that [TS]

00:43:03 ◼   ► you can get a little bit of room by the [TS]

00:43:04 ◼   ► home button I think you can get a little [TS]

00:43:05 ◼   ► bit room on the top part too if you can [TS]

00:43:07 ◼   ► press up like the camera the microphone [TS]

00:43:08 ◼   ► you know obviously this is a technical [TS]

00:43:11 ◼   ► Patrick packaging consideration and you [TS]

00:43:13 ◼   ► have to rearrange components but that's [TS]

00:43:14 ◼   ► that's what Apple's for the same thing [TS]

00:43:17 ◼   ► with the width I say too I thought that [TS]

00:43:19 ◼   ► if they wanted to they could also shave [TS]

00:43:21 ◼   ► off a little bit of the edges the screen [TS]

00:43:23 ◼   ► has been getting closer to the edges [TS]

00:43:24 ◼   ► probably a little bit more room there so [TS]

00:43:30 ◼   ► this idea of a taller screen iPhone [TS]

00:43:35 ◼   ► would just be another kind of like yeah [TS]

00:43:37 ◼   ► so there's some rumors and people did [TS]

00:43:39 ◼   ► some mock-ups like so what right except [TS]

00:43:41 ◼   ► as you noted on the talk show with [TS]

00:43:43 ◼   ► Gruber what he said after he linked to [TS]

00:43:46 ◼   ► the original thing this was this mock-up [TS]

00:43:47 ◼   ► by Timothy Collins on the verge he said [TS]

00:43:50 ◼   ► he thinks Collins wasn't merely guessing [TS]

00:43:52 ◼   ► or idea idly speculating right his [TS]

00:43:54 ◼   ► Gruber's way of saying that he may or [TS]

00:43:57 ◼   ► may not have some inside info that does [TS]

00:43:59 ◼   ► or does not corroborate what he heard [TS]

00:44:02 ◼   ► cutting cutting through that it kind of [TS]

00:44:04 ◼   ► sounded to me like John was saying he's [TS]

00:44:06 ◼   ► he's on to something [TS]

00:44:07 ◼   ► and maybe John knows something about it [TS]

00:44:09 ◼   ► yeah but and normally he doesn't drop [TS]

00:44:12 ◼   ► hints like that like well normally [TS]

00:44:14 ◼   ► doesn't even link to stuff like that [TS]

00:44:15 ◼   ► there's how many mock-ups are like oh [TS]

00:44:16 ◼   ► here's a mock-up of the possible iPhone [TS]

00:44:17 ◼   ► 5 member all the tapered ones and [TS]

00:44:19 ◼   ► everything like that there were a ton of [TS]

00:44:20 ◼   ► those and to have them linked it's [TS]

00:44:22 ◼   ► either going to be like here is I would [TS]

00:44:24 ◼   ► say from his editorial point of view he [TS]

00:44:26 ◼   ► would link to something to say here's a [TS]

00:44:27 ◼   ► trend that's going on tons of people are [TS]

00:44:28 ◼   ► talking about this wedge-shaped iPhone [TS]

00:44:30 ◼   ► so I'm going to link to what I think is [TS]

00:44:31 ◼   ► represented [TS]

00:44:32 ◼   ► storing comment on the phenomenon but [TS]

00:44:34 ◼   ► linking to an individual speculation and [TS]

00:44:37 ◼   ► then saying that I'm guessing this guy [TS]

00:44:39 ◼   ► just isn't pulling us out of his but I'm [TS]

00:44:41 ◼   ► guessing it's based on some inside [TS]

00:44:42 ◼   ► information because it basically says to [TS]

00:44:44 ◼   ► me that he has heard some of the same [TS]

00:44:46 ◼   ► things from sources that he consider [TS]

00:44:47 ◼   ► reliable not to the part where he's [TS]

00:44:48 ◼   ► going to say definitively this guy's [TS]

00:44:50 ◼   ► exactly right [TS]

00:44:51 ◼   ► or I have heard exactly the same things [TS]

00:44:53 ◼   ► but that's what makes this entire thing [TS]

00:44:55 ◼   ► rise up and make me take notice and he [TS]

00:44:58 ◼   ► made a lot of good points about the the [TS]

00:45:00 ◼   ► manufacturing economies of scale keeping [TS]

00:45:04 ◼   ► exactly the same density of the LCD [TS]

00:45:06 ◼   ► displays because his assumption was that [TS]

00:45:08 ◼   ► you could keep the same fabrication [TS]

00:45:09 ◼   ► things to just sort of cut the displays [TS]

00:45:11 ◼   ► into different sized chunks I don't know [TS]

00:45:12 ◼   ► enough about flat panel manufacturing to [TS]

00:45:14 ◼   ► know if that's true but it seems logical [TS]

00:45:17 ◼   ► to me that making making screens at a [TS]

00:45:21 ◼   ► different pixel density would be [TS]

00:45:22 ◼   ► slightly more expensive than making [TS]

00:45:24 ◼   ► screens of the exactly the same pixel [TS]

00:45:26 ◼   ► density but just a different size but [TS]

00:45:29 ◼   ► that that made me start to give up on my [TS]

00:45:31 ◼   ► idea for a differently sized screen on [TS]

00:45:34 ◼   ► an iPhone which was that the screen [TS]

00:45:36 ◼   ► would the resolution were maintained [TS]

00:45:37 ◼   ► remain the same but the DPI would drop [TS]

00:45:40 ◼   ► in 365 to 300 or whatever is like 364 or [TS]

00:45:42 ◼   ► now something so the dots per inch would [TS]

00:45:44 ◼   ► go down which means the screen would get [TS]

00:45:46 ◼   ► larger and what it would mean is that [TS]

00:45:47 ◼   ► you would have an iPhone with exactly [TS]

00:45:50 ◼   ► the same screen ratio I also think you'd [TS]

00:45:52 ◼   ► get make the regions above and below the [TS]

00:45:54 ◼   ► screen smaller but make the screen wider [TS]

00:45:57 ◼   ► and taller not in terms of resolution [TS]

00:45:58 ◼   ► but in terms of size just a little bit [TS]

00:46:00 ◼   ► bigger because I think you're getting to [TS]

00:46:01 ◼   ► the point now where the iPhone next to [TS]

00:46:03 ◼   ► other phones like these gargantuan giant [TS]

00:46:05 ◼   ► Android things and even some of the [TS]

00:46:06 ◼   ► windows phones the iPhone is looking [TS]

00:46:08 ◼   ► kind of small in fat and I think if you [TS]

00:46:11 ◼   ► made it just slightly taller and [TS]

00:46:13 ◼   ► slightly wider and slightly thinner uh [TS]

00:46:15 ◼   ► it would it would fit in better with the [TS]

00:46:19 ◼   ► current line of phones that are out [TS]

00:46:20 ◼   ► there and I think that's like all you [TS]

00:46:22 ◼   ► just want to look like everyone else's [TS]

00:46:23 ◼   ► phone I think that they've proven that a [TS]

00:46:25 ◼   ► slightly bigger screen could be [TS]

00:46:27 ◼   ► advantageous not a gargantuan screen I [TS]

00:46:30 ◼   ► think they've also proven that making [TS]

00:46:31 ◼   ► the screen too big it's ridiculous but I [TS]

00:46:32 ◼   ► think the iPhone screen can get just a [TS]

00:46:34 ◼   ► little bit bigger especially if you get [TS]

00:46:36 ◼   ► a trade-off in terms of more battery [TS]

00:46:38 ◼   ► life or thinner form factor or both how [TS]

00:46:40 ◼   ► important though do you think it is [TS]

00:46:42 ◼   ► to Apple that their developer is not [TS]

00:46:48 ◼   ► their own developers but iOS developers [TS]

00:46:50 ◼   ► are transitioned well in other words [TS]

00:46:54 ◼   ► would Apple come out with a screen that [TS]

00:46:57 ◼   ► is of a different size whether it's just [TS]

00:46:59 ◼   ► in one dimension or both do you think [TS]

00:47:01 ◼   ► Apple is going to say anything other [TS]

00:47:03 ◼   ► than hey developers this is the new size [TS]

00:47:06 ◼   ► deal with it fix your apps or do you [TS]

00:47:09 ◼   ► think that they would provide a more [TS]

00:47:10 ◼   ► gentle transition to it somehow I think [TS]

00:47:15 ◼   ► Apple is very aware of trying to make a [TS]

00:47:17 ◼   ► good transition for its developers and I [TS]

00:47:19 ◼   ► think there would have to be a pretty [TS]

00:47:21 ◼   ► darn good reason to change the screen [TS]

00:47:24 ◼   ► size and I think that pretty darn good [TS]

00:47:26 ◼   ► reason is that you can see more stuff in [TS]

00:47:29 ◼   ► the screen like that that it makes more [TS]

00:47:33 ◼   ► things possible that phones with larger [TS]

00:47:34 ◼   ► screens are nicer people use even if [TS]

00:47:36 ◼   ► you're just thinking about like the [TS]

00:47:37 ◼   ► majority of the population that's above [TS]

00:47:39 ◼   ► the age of 30 now you know for an aging [TS]

00:47:42 ◼   ► population [TS]

00:47:43 ◼   ► it's easier for them to see things that [TS]

00:47:45 ◼   ► are just a little bit bigger not giant [TS]

00:47:47 ◼   ► not you know the things with a stylus [TS]

00:47:49 ◼   ► and these giant phones that you're [TS]

00:47:50 ◼   ► holding up to your head look ridiculous [TS]

00:47:51 ◼   ► but just like four millimeters bigger [TS]

00:47:53 ◼   ► and with three millimeters bigger in [TS]

00:47:56 ◼   ► height and at the same time like this is [TS]

00:47:58 ◼   ► all implying stretching the screen out [TS]

00:48:00 ◼   ► if they decide the only way we can do [TS]

00:48:02 ◼   ► this so you think this is an important [TS]

00:48:03 ◼   ► product change we need to make the [TS]

00:48:04 ◼   ► screen area slightly bigger and to do [TS]

00:48:06 ◼   ► that we also need to make the case [TS]

00:48:08 ◼   ► slightly bigger too not entirely we're [TS]

00:48:10 ◼   ► going to try to do all that by making [TS]

00:48:12 ◼   ► you know by minimizing the non screen [TS]

00:48:14 ◼   ► area that's mostly how we're going to [TS]

00:48:15 ◼   ► make it bigger but we also have to make [TS]

00:48:17 ◼   ► the case a little bit bigger and we [TS]

00:48:18 ◼   ► decide the only way we can do this is by [TS]

00:48:20 ◼   ► changing the screen resolution then they [TS]

00:48:22 ◼   ► would go to developers and say look this [TS]

00:48:24 ◼   ► is the way it's going to be they would [TS]

00:48:25 ◼   ► not stop doing it because the developers [TS]

00:48:27 ◼   ► would have problems but I think they're [TS]

00:48:29 ◼   ► going to try very very hard either not [TS]

00:48:31 ◼   ► to have to tell developers to have to [TS]

00:48:33 ◼   ► change their apps or to have some sort [TS]

00:48:35 ◼   ► of story for them or yeah you got to [TS]

00:48:36 ◼   ► change your apps but it's not that bad [TS]

00:48:38 ◼   ► and I think only changing the hype and [TS]

00:48:40 ◼   ► not changing the width is a reasonable [TS]

00:48:43 ◼   ► compromise that we want to make the [TS]

00:48:45 ◼   ► thing bigger for a variety of reasons [TS]

00:48:46 ◼   ► you want to see more information we [TS]

00:48:47 ◼   ► think people like bigger screens or [TS]

00:48:49 ◼   ► whatever and we've decided the only way [TS]

00:48:51 ◼   ► to get it to get a meaningful gain in [TS]

00:48:52 ◼   ► that regard like we can't just change [TS]

00:48:54 ◼   ► the size we also have to change the res [TS]

00:48:56 ◼   ► because we really need to get that extra [TS]

00:48:57 ◼   ► information on the screen so our our [TS]

00:48:59 ◼   ► apps don't look cramps compared to [TS]

00:49:00 ◼   ► everybody else's we don't want to go [TS]

00:49:02 ◼   ► gargantuan but we just want a little bit [TS]

00:49:03 ◼   ► more and we're that I think they would [TS]

00:49:05 ◼   ► say to developers uh and to try to make [TS]

00:49:09 ◼   ► this not so bad for you we only change [TS]

00:49:11 ◼   ► the height so I don't think Apple is [TS]

00:49:13 ◼   ► going to not do something say like no [TS]

00:49:16 ◼   ► ideas are getting shot down in Apple's [TS]

00:49:17 ◼   ► meetings because this would hurt [TS]

00:49:19 ◼   ► developers but I totally think that [TS]

00:49:21 ◼   ► everything that comes up there's an okay [TS]

00:49:23 ◼   ► here the benefits can we do this in a [TS]

00:49:25 ◼   ► way that doesn't hurt developers that [TS]

00:49:26 ◼   ► badly so I I put a lot of weight into [TS]

00:49:33 ◼   ► gruber saying that he doesn't think this [TS]

00:49:34 ◼   ► person's idly cycling all that convene [TS]

00:49:36 ◼   ► is that they've done tests with screens [TS]

00:49:38 ◼   ► of the size but it makes sense to me [TS]

00:49:41 ◼   ► from an apples perspective then the [TS]

00:49:42 ◼   ► things that make sense to me are the [TS]

00:49:45 ◼   ► overall idea that the screen on the eye [TS]

00:49:46 ◼   ► on the iPhone is too small both in terms [TS]

00:49:49 ◼   ► of physical size because people have [TS]

00:49:51 ◼   ► hard time seeing that little tiny thing [TS]

00:49:52 ◼   ► and in terms of the amount of [TS]

00:49:55 ◼   ► information that can put on the screen [TS]

00:49:56 ◼   ► so resolution and size I think that is a [TS]

00:49:58 ◼   ► real live problem that Apple's going to [TS]

00:50:00 ◼   ► address and of the ways that I've heard [TS]

00:50:03 ◼   ► of them addressing it the two I liked [TS]

00:50:04 ◼   ► the best are just make it taller or make [TS]

00:50:07 ◼   ► the screen bigger but don't change the [TS]

00:50:09 ◼   ► amount of information on just help [TS]

00:50:10 ◼   ► people with poor poor eyesight and all [TS]

00:50:12 ◼   ► these things I'm talking about are tiny [TS]

00:50:14 ◼   ► changes and most of them are gotten by [TS]

00:50:16 ◼   ► removing the non screen area so it it's [TS]

00:50:20 ◼   ► a delicate balance and that's not that's [TS]

00:50:22 ◼   ► how I see our Apple balancing the [TS]

00:50:24 ◼   ► developers needs and the customers needs [TS]

00:50:25 ◼   ► but overall like the with Apple always [TS]

00:50:27 ◼   ► the overriding factor is Apple's [TS]

00:50:29 ◼   ► decision that I'm also speculating about [TS]

00:50:31 ◼   ► that this screen needs to be bigger on [TS]

00:50:34 ◼   ► the iPhone and that that's driving [TS]

00:50:36 ◼   ► everything it's just as like how can we [TS]

00:50:37 ◼   ► get this done but if they would never do [TS]

00:50:39 ◼   ► it for any other reason then they think [TS]

00:50:42 ◼   ► it will make a better product and [TS]

00:50:43 ◼   ► there's just a matter of how best do we [TS]

00:50:44 ◼   ► bring this to market so we'll see [TS]

00:50:51 ◼   ► eventually if an iPhone 5 ever comes out [TS]

00:50:53 ◼   ► but I'm rooting for I'll make my same [TS]

00:50:55 ◼   ► prediction I do it at cinema display [TS]

00:50:56 ◼   ► less non screen area on the next iPhone [TS]

00:50:58 ◼   ► and I think there is a strong [TS]

00:51:01 ◼   ► possibility that the screen will not be [TS]

00:51:03 ◼   ► exactly the same size as the 4s that it [TS]

00:51:05 ◼   ► will be larger in one or both dimensions [TS]

00:51:11 ◼   ► go to our second spot good idea hover [TS]

00:51:15 ◼   ► calm simplified domain management this [TS]

00:51:18 ◼   ► is thing we all have domains heard me [TS]

00:51:20 ◼   ► talk about these guys all in all week [TS]

00:51:22 ◼   ► long I let let's make the domain [TS]

00:51:25 ◼   ► registration process simple for once [TS]

00:51:27 ◼   ► that's their whole motivation that's [TS]

00:51:29 ◼   ► what these guys are all about you go to [TS]

00:51:30 ◼   ► hover comm there's a search box you type [TS]

00:51:33 ◼   ► in the domain you want you hit search is [TS]

00:51:35 ◼   ► it available great it shows up right [TS]

00:51:37 ◼   ► there it's not available they'll tell [TS]

00:51:38 ◼   ► you that and they'll come up with a [TS]

00:51:39 ◼   ► whole bunch of other suggestions for you [TS]

00:51:41 ◼   ► you pick one you want you click the [TS]

00:51:43 ◼   ► button to register and you're done and [TS]

00:51:45 ◼   ► that's it I mean this is the thing [TS]

00:51:47 ◼   ► everybody wants to have a.com domain or [TS]

00:51:50 ◼   ► dotnet or whatever it is that that you [TS]

00:51:52 ◼   ► like everybody wants and you can think [TS]

00:51:53 ◼   ► of different reasons you get one for [TS]

00:51:54 ◼   ► your family get one for your kid you [TS]

00:51:56 ◼   ► have a business idea you want to make a [TS]

00:51:57 ◼   ► website I got to go get that the dot-com [TS]

00:52:00 ◼   ► register where am I going to go I'm [TS]

00:52:01 ◼   ► saying tri hover because we all have [TS]

00:52:04 ◼   ► more than what you don't buy one domain [TS]

00:52:06 ◼   ► in your life you buy it doesn't probably [TS]

00:52:08 ◼   ► maybe if you're like Merlin he told me [TS]

00:52:09 ◼   ► at a hundred and fifty isn't that what [TS]

00:52:11 ◼   ► he said I mean he's got more domains [TS]

00:52:14 ◼   ► than most people should probably have [TS]

00:52:16 ◼   ► but this is the thing you go here you go [TS]

00:52:19 ◼   ► to hover calm and the process is simple [TS]

00:52:22 ◼   ► it's clean it's straightforward it [TS]

00:52:25 ◼   ► you're not constantly prompted to opt [TS]

00:52:29 ◼   ► out of paying for additional services [TS]

00:52:32 ◼   ► you know what I'm talking about it's [TS]

00:52:34 ◼   ► just the way it should be simple single [TS]

00:52:38 ◼   ► focus and it comes with things like who [TS]

00:52:40 ◼   ► is privacy built-in it has DNS so that [TS]

00:52:44 ◼   ► you can go ahead and redirect the domain [TS]

00:52:47 ◼   ► somewhere else you can have full DNS [TS]

00:52:49 ◼   ► control if you want to manage it there [TS]

00:52:51 ◼   ► they do email to and their transfer [TS]

00:52:54 ◼   ► process is super simple it couldn't be [TS]

00:52:56 ◼   ► easier they even have a valet service [TS]

00:52:58 ◼   ► they'll handle the whole thing for you [TS]

00:53:00 ◼   ► if you don't understand how that works [TS]

00:53:01 ◼   ► because it can be complicated go to [TS]

00:53:04 ◼   ► hover.com slash dan sent me or just use [TS]

00:53:08 ◼   ► the coupon code dan sent me you'll get [TS]

00:53:10 ◼   ► 10% off check these guys out there [TS]

00:53:13 ◼   ► they're really great hover.com I'm [TS]

00:53:17 ◼   ► disappointed in the chat room that no [TS]

00:53:19 ◼   ► one has tried to [TS]

00:53:21 ◼   ► counteract my assertion that the frame [TS]

00:53:24 ◼   ► around the screen gets smaller by citing [TS]

00:53:26 ◼   ► the current line of cinema displays and [TS]

00:53:28 ◼   ► saying how they have actually a larger [TS]

00:53:30 ◼   ► non screen area than the aluminum ones [TS]

00:53:32 ◼   ► they replaced why do they have that I [TS]

00:53:35 ◼   ► had to come back for that but no [TS]

00:53:36 ◼   ► imparted up well but what I would say is [TS]

00:53:38 ◼   ► that the non screen area on the current [TS]

00:53:40 ◼   ► line of displays is almost invisible [TS]

00:53:43 ◼   ► because I count the entire glass as the [TS]

00:53:44 ◼   ► screen even though it's not lit up what [TS]