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Hypercritical

63: Talking to the Bear

 

00:00:00   [Music] [<a href="https://overcast.fm/+IpmZXNSY/0">TS</a>]

00:00:02   this is hypercritical [<a href="https://overcast.fm/+IpmZXNSY/2">TS</a>]

00:00:04   a weekly talkshow ruminating on exactly [<a href="https://overcast.fm/+IpmZXNSY/4">TS</a>]

00:00:06   what is wrong in the world of Apple [<a href="https://overcast.fm/+IpmZXNSY/6">TS</a>]

00:00:09   related technologies and businesses [<a href="https://overcast.fm/+IpmZXNSY/9">TS</a>]

00:00:10   nothing is so perfect that it cannot be [<a href="https://overcast.fm/+IpmZXNSY/10">TS</a>]

00:00:14   complained about by my co-host John [<a href="https://overcast.fm/+IpmZXNSY/14">TS</a>]

00:00:17   siracusa I am Dan Benjamin today is [<a href="https://overcast.fm/+IpmZXNSY/17">TS</a>]

00:00:20   Friday April 13th Friday the 13th this [<a href="https://overcast.fm/+IpmZXNSY/20">TS</a>]

00:00:24   is episode number 63 we have two [<a href="https://overcast.fm/+IpmZXNSY/24">TS</a>]

00:00:28   sponsors we'd like to thank both of them [<a href="https://overcast.fm/+IpmZXNSY/28">TS</a>]

00:00:30   every me.com get harvest calm we will [<a href="https://overcast.fm/+IpmZXNSY/30">TS</a>]

00:00:34   tell you more about them as the show [<a href="https://overcast.fm/+IpmZXNSY/34">TS</a>]

00:00:35   goes on as always we also want to say [<a href="https://overcast.fm/+IpmZXNSY/35">TS</a>]

00:00:37   thank you very very much to join Khan [<a href="https://overcast.fm/+IpmZXNSY/37">TS</a>]

00:00:39   who provides the bandwidth for this and [<a href="https://overcast.fm/+IpmZXNSY/39">TS</a>]

00:00:41   many far episodes we host with them you [<a href="https://overcast.fm/+IpmZXNSY/41">TS</a>]

00:00:44   should too joint come on you live from [<a href="https://overcast.fm/+IpmZXNSY/44">TS</a>]

00:00:49   Skype 5 Skype 5 yes I don't know of them [<a href="https://overcast.fm/+IpmZXNSY/49">TS</a>]

00:00:53   all my settings are right I unchecked [<a href="https://overcast.fm/+IpmZXNSY/53">TS</a>]

00:00:55   the thing that said like automatically [<a href="https://overcast.fm/+IpmZXNSY/55">TS</a>]

00:00:57   adjust microphone something or other [<a href="https://overcast.fm/+IpmZXNSY/57">TS</a>]

00:01:00   good automatically adjust microphone [<a href="https://overcast.fm/+IpmZXNSY/60">TS</a>]

00:01:02   settings I unchecked that good but [<a href="https://overcast.fm/+IpmZXNSY/62">TS</a>]

00:01:04   otherwise I haven't tweaked it coz I [<a href="https://overcast.fm/+IpmZXNSY/64">TS</a>]

00:01:06   just got sick of the other skype so I [<a href="https://overcast.fm/+IpmZXNSY/66">TS</a>]

00:01:08   know I gotta find where the mute button [<a href="https://overcast.fm/+IpmZXNSY/68">TS</a>]

00:01:09   is in this interface it's probably the [<a href="https://overcast.fm/+IpmZXNSY/69">TS</a>]

00:01:11   little microphone thing mute your [<a href="https://overcast.fm/+IpmZXNSY/71">TS</a>]

00:01:13   microphone all right here we go let's [<a href="https://overcast.fm/+IpmZXNSY/73">TS</a>]

00:01:14   see hey it worked and I can actually see [<a href="https://overcast.fm/+IpmZXNSY/74">TS</a>]

00:01:18   when I muted oh wow yeah you were [<a href="https://overcast.fm/+IpmZXNSY/78">TS</a>]

00:01:21   struggling with that other one weren't [<a href="https://overcast.fm/+IpmZXNSY/81">TS</a>]

00:01:22   you yeah as a sec of it not working and [<a href="https://overcast.fm/+IpmZXNSY/82">TS</a>]

00:01:24   so now I'm dealing with this gigantic [<a href="https://overcast.fm/+IpmZXNSY/84">TS</a>]

00:01:26   interface that it I don't know whatever [<a href="https://overcast.fm/+IpmZXNSY/86">TS</a>]

00:01:29   but if it works we'll go with it so I [<a href="https://overcast.fm/+IpmZXNSY/89">TS</a>]

00:01:32   sound the same uh yeah it's a little [<a href="https://overcast.fm/+IpmZXNSY/92">TS</a>]

00:01:34   different and I'm tweaking your audio [<a href="https://overcast.fm/+IpmZXNSY/94">TS</a>]

00:01:36   right now I didn't make any other [<a href="https://overcast.fm/+IpmZXNSY/96">TS</a>]

00:01:38   changes to settings like I just in the [<a href="https://overcast.fm/+IpmZXNSY/98">TS</a>]

00:01:40   school installed Skype live and uncheck [<a href="https://overcast.fm/+IpmZXNSY/100">TS</a>]

00:01:42   that checkbox nothing else I touched [<a href="https://overcast.fm/+IpmZXNSY/102">TS</a>]

00:01:43   yeah but who knows what they're doing [<a href="https://overcast.fm/+IpmZXNSY/103">TS</a>]

00:01:45   different I know I mean that checkbox [<a href="https://overcast.fm/+IpmZXNSY/105">TS</a>]

00:01:47   wasn't even there in the old version so [<a href="https://overcast.fm/+IpmZXNSY/107">TS</a>]

00:01:48   you're right who knows knows new codecs [<a href="https://overcast.fm/+IpmZXNSY/108">TS</a>]

00:01:51   new other things whatever now doesn't [<a href="https://overcast.fm/+IpmZXNSY/111">TS</a>]

00:01:53   matter talking all right do you want [<a href="https://overcast.fm/+IpmZXNSY/113">TS</a>]

00:01:55   that to be part of the show or should we [<a href="https://overcast.fm/+IpmZXNSY/115">TS</a>]

00:01:56   start right now I'll leave it up to you [<a href="https://overcast.fm/+IpmZXNSY/116">TS</a>]

00:01:58   I'll leave it in all right how are you [<a href="https://overcast.fm/+IpmZXNSY/118">TS</a>]

00:02:01   doing fine good [<a href="https://overcast.fm/+IpmZXNSY/121">TS</a>]

00:02:04   sorry we're late getting a getting [<a href="https://overcast.fm/+IpmZXNSY/124">TS</a>]

00:02:06   started thank you for your patience no [<a href="https://overcast.fm/+IpmZXNSY/126">TS</a>]

00:02:08   problem how are things up there in [<a href="https://overcast.fm/+IpmZXNSY/128">TS</a>]

00:02:12   Newton Massachusetts they're just dandy [<a href="https://overcast.fm/+IpmZXNSY/132">TS</a>]

00:02:16   I'm looking at my notes for the show and [<a href="https://overcast.fm/+IpmZXNSY/136">TS</a>]

00:02:18   it looks it like exactly the same as [<a href="https://overcast.fm/+IpmZXNSY/138">TS</a>]

00:02:21   last week's show [<a href="https://overcast.fm/+IpmZXNSY/141">TS</a>]

00:02:22   then that's well knowing knowing full [<a href="https://overcast.fm/+IpmZXNSY/142">TS</a>]

00:02:25   well that last week was the perfect show [<a href="https://overcast.fm/+IpmZXNSY/145">TS</a>]

00:02:27   I expect another perfect show so for [<a href="https://overcast.fm/+IpmZXNSY/147">TS</a>]

00:02:30   people who weren't interested in the [<a href="https://overcast.fm/+IpmZXNSY/150">TS</a>]

00:02:32   topics last week as a reminder we talked [<a href="https://overcast.fm/+IpmZXNSY/152">TS</a>]

00:02:33   about Mac App Store upgrades and [<a href="https://overcast.fm/+IpmZXNSY/153">TS</a>]

00:02:35   readability I expect you also not like [<a href="https://overcast.fm/+IpmZXNSY/155">TS</a>]

00:02:38   this week's topics because it's going to [<a href="https://overcast.fm/+IpmZXNSY/158">TS</a>]

00:02:40   be a lot more stuff on Mac App Store [<a href="https://overcast.fm/+IpmZXNSY/160">TS</a>]

00:02:42   upgrades and readability and then at the [<a href="https://overcast.fm/+IpmZXNSY/162">TS</a>]

00:02:44   very very end I do have s we talked [<a href="https://overcast.fm/+IpmZXNSY/164">TS</a>]

00:02:46   about the flashback thing a little bit [<a href="https://overcast.fm/+IpmZXNSY/166">TS</a>]

00:02:48   maybe Instagram a little bit but who [<a href="https://overcast.fm/+IpmZXNSY/168">TS</a>]

00:02:51   knows if we'll even get to those so [<a href="https://overcast.fm/+IpmZXNSY/171">TS</a>]

00:02:53   that's my plan for today's show I like [<a href="https://overcast.fm/+IpmZXNSY/173">TS</a>]

00:02:55   that sounds good to me and the sums up [<a href="https://overcast.fm/+IpmZXNSY/175">TS</a>]

00:02:58   despite me saying that I didn't want any [<a href="https://overcast.fm/+IpmZXNSY/178">TS</a>]

00:03:00   more car follow-up it continues to [<a href="https://overcast.fm/+IpmZXNSY/180">TS</a>]

00:03:01   stream in I'm cutting most of it all I [<a href="https://overcast.fm/+IpmZXNSY/181">TS</a>]

00:03:04   just put it one or two little items of [<a href="https://overcast.fm/+IpmZXNSY/184">TS</a>]

00:03:07   car follow-up quick ones okay first one [<a href="https://overcast.fm/+IpmZXNSY/187">TS</a>]

00:03:10   is about parking in Paris this is three [<a href="https://overcast.fm/+IpmZXNSY/190">TS</a>]

00:03:15   shows ago talking about the cars not [<a href="https://overcast.fm/+IpmZXNSY/195">TS</a>]

00:03:16   touching right and some people said that [<a href="https://overcast.fm/+IpmZXNSY/196">TS</a>]

00:03:18   they you know they bump bumpers when [<a href="https://overcast.fm/+IpmZXNSY/198">TS</a>]

00:03:20   they're parking cars in Paris and then I [<a href="https://overcast.fm/+IpmZXNSY/200">TS</a>]

00:03:22   invited foolishly French people to [<a href="https://overcast.fm/+IpmZXNSY/202">TS</a>]

00:03:24   respond to me and tell me if this is [<a href="https://overcast.fm/+IpmZXNSY/204">TS</a>]

00:03:26   something that actually happens very [<a href="https://overcast.fm/+IpmZXNSY/206">TS</a>]

00:03:28   large volume of responses from people [<a href="https://overcast.fm/+IpmZXNSY/208">TS</a>]

00:03:30   the aisle these are the two themes that [<a href="https://overcast.fm/+IpmZXNSY/210">TS</a>]

00:03:33   I brought away from this feedback the [<a href="https://overcast.fm/+IpmZXNSY/213">TS</a>]

00:03:34   first theme is that the vast vast vast [<a href="https://overcast.fm/+IpmZXNSY/214">TS</a>]

00:03:37   majority of people who responded said [<a href="https://overcast.fm/+IpmZXNSY/217">TS</a>]

00:03:39   yes they really happens cars really do [<a href="https://overcast.fm/+IpmZXNSY/219">TS</a>]

00:03:41   push the bumpers against each other when [<a href="https://overcast.fm/+IpmZXNSY/221">TS</a>]

00:03:43   they're parking in Paris like I got [<a href="https://overcast.fm/+IpmZXNSY/223">TS</a>]

00:03:46   thing I only can remember one maybe two [<a href="https://overcast.fm/+IpmZXNSY/226">TS</a>]

00:03:48   people who said oh that doesn't happen [<a href="https://overcast.fm/+IpmZXNSY/228">TS</a>]

00:03:50   that person's crazy [<a href="https://overcast.fm/+IpmZXNSY/230">TS</a>]

00:03:50   and they're always sandwich by like [<a href="https://overcast.fm/+IpmZXNSY/230">TS</a>]

00:03:52   three other emails they came within the [<a href="https://overcast.fm/+IpmZXNSY/232">TS</a>]

00:03:54   same minute saying the opposite so I'm [<a href="https://overcast.fm/+IpmZXNSY/234">TS</a>]

00:03:57   assuming all these people who claim to [<a href="https://overcast.fm/+IpmZXNSY/237">TS</a>]

00:03:58   have either visited France or lived in [<a href="https://overcast.fm/+IpmZXNSY/238">TS</a>]

00:04:00   France for years or be French be French [<a href="https://overcast.fm/+IpmZXNSY/240">TS</a>]

00:04:02   citizens I'm trusting them and saying [<a href="https://overcast.fm/+IpmZXNSY/242">TS</a>]

00:04:03   yes this really does happen in France [<a href="https://overcast.fm/+IpmZXNSY/243">TS</a>]

00:04:04   and the other big theme that everybody [<a href="https://overcast.fm/+IpmZXNSY/244">TS</a>]

00:04:07   volunteered that I didn't ask about at [<a href="https://overcast.fm/+IpmZXNSY/247">TS</a>]

00:04:08   all was that the other thing to do in [<a href="https://overcast.fm/+IpmZXNSY/248">TS</a>]

00:04:11   Paris [<a href="https://overcast.fm/+IpmZXNSY/251">TS</a>]

00:04:12   specifically apparently maybe in all of [<a href="https://overcast.fm/+IpmZXNSY/252">TS</a>]

00:04:14   France but they all everyone kept saying [<a href="https://overcast.fm/+IpmZXNSY/254">TS</a>]

00:04:15   Paris is to leave the parking brake off [<a href="https://overcast.fm/+IpmZXNSY/255">TS</a>]

00:04:18   on your car mmm and you do this so that [<a href="https://overcast.fm/+IpmZXNSY/258">TS</a>]

00:04:21   when the cars try to squeeze in the [<a href="https://overcast.fm/+IpmZXNSY/261">TS</a>]

00:04:22   spots that they can like push your car [<a href="https://overcast.fm/+IpmZXNSY/262">TS</a>]

00:04:24   forward a little bit [<a href="https://overcast.fm/+IpmZXNSY/264">TS</a>]

00:04:25   not quite enough room with your parking [<a href="https://overcast.fm/+IpmZXNSY/265">TS</a>]

00:04:26   brake is off they'll just kind of nudge [<a href="https://overcast.fm/+IpmZXNSY/266">TS</a>]

00:04:27   your car forward to make room for [<a href="https://overcast.fm/+IpmZXNSY/267">TS</a>]

00:04:29   himself right and everybody volunteered [<a href="https://overcast.fm/+IpmZXNSY/269">TS</a>]

00:04:31   the spontaneous they don't know about [<a href="https://overcast.fm/+IpmZXNSY/271">TS</a>]

00:04:32   each other you know giving his [<a href="https://overcast.fm/+IpmZXNSY/272">TS</a>]

00:04:34   information we never mentioned it on the [<a href="https://overcast.fm/+IpmZXNSY/274">TS</a>]

00:04:35   show but like a good 60 or 70 percent of [<a href="https://overcast.fm/+IpmZXNSY/275">TS</a>]

00:04:38   the people who said yes cars do touch [<a href="https://overcast.fm/+IpmZXNSY/278">TS</a>]

00:04:40   felt compelled to add this bit about the [<a href="https://overcast.fm/+IpmZXNSY/280">TS</a>]

00:04:41   parking brake and it makes me think like [<a href="https://overcast.fm/+IpmZXNSY/281">TS</a>]

00:04:43   are there no Hills in Paris I've never [<a href="https://overcast.fm/+IpmZXNSY/283">TS</a>]

00:04:46   been to France I don't know maybe it's [<a href="https://overcast.fm/+IpmZXNSY/286">TS</a>]

00:04:48   very flat but it's just it's all it's [<a href="https://overcast.fm/+IpmZXNSY/288">TS</a>]

00:04:49   just like Florida in that way it's [<a href="https://overcast.fm/+IpmZXNSY/289">TS</a>]

00:04:51   totally flat there's no mountains [<a href="https://overcast.fm/+IpmZXNSY/291">TS</a>]

00:04:52   there's no curvature even to the road [<a href="https://overcast.fm/+IpmZXNSY/292">TS</a>]

00:04:55   it's all straight roads well the roads [<a href="https://overcast.fm/+IpmZXNSY/295">TS</a>]

00:04:58   are winding but it's like even if it's a [<a href="https://overcast.fm/+IpmZXNSY/298">TS</a>]

00:04:59   slight slope if you leave your car in [<a href="https://overcast.fm/+IpmZXNSY/299">TS</a>]

00:05:01   gear I guess it won't roll away but if [<a href="https://overcast.fm/+IpmZXNSY/301">TS</a>]

00:05:04   it's in gear can you push it with [<a href="https://overcast.fm/+IpmZXNSY/304">TS</a>]

00:05:06   another car easily to get the parking [<a href="https://overcast.fm/+IpmZXNSY/306">TS</a>]

00:05:07   brake I don't know I'm talking about a [<a href="https://overcast.fm/+IpmZXNSY/307">TS</a>]

00:05:09   stick shift car I don't know anyway [<a href="https://overcast.fm/+IpmZXNSY/309">TS</a>]

00:05:11   this this is apparently a thing so we'll [<a href="https://overcast.fm/+IpmZXNSY/311">TS</a>]

00:05:15   just leave that as it is someday I'll go [<a href="https://overcast.fm/+IpmZXNSY/315">TS</a>]

00:05:16   to France and I will investigate this in [<a href="https://overcast.fm/+IpmZXNSY/316">TS</a>]

00:05:18   person by trying to shove Park cars with [<a href="https://overcast.fm/+IpmZXNSY/318">TS</a>]

00:05:20   my hand and see if they really do roll I [<a href="https://overcast.fm/+IpmZXNSY/320">TS</a>]

00:05:22   can ask I get it my uncle is is French [<a href="https://overcast.fm/+IpmZXNSY/322">TS</a>]

00:05:24   from you know spent many years in Paris [<a href="https://overcast.fm/+IpmZXNSY/324">TS</a>]

00:05:27   and Brittany from there and he and my [<a href="https://overcast.fm/+IpmZXNSY/327">TS</a>]

00:05:31   aunt go back frequently I could ask them [<a href="https://overcast.fm/+IpmZXNSY/331">TS</a>]

00:05:33   if that's true yeah maybe it's changing [<a href="https://overcast.fm/+IpmZXNSY/333">TS</a>]

00:05:36   although some people did provide photo [<a href="https://overcast.fm/+IpmZXNSY/336">TS</a>]

00:05:37   evidence of like minis who have a second [<a href="https://overcast.fm/+IpmZXNSY/337">TS</a>]

00:05:40   bumper mounted higher to better meet [<a href="https://overcast.fm/+IpmZXNSY/340">TS</a>]

00:05:42   with the bumpers of the car because the [<a href="https://overcast.fm/+IpmZXNSY/342">TS</a>]

00:05:44   minis rear bumpers apparently very low [<a href="https://overcast.fm/+IpmZXNSY/344">TS</a>]

00:05:46   and doesn't really meet up well with [<a href="https://overcast.fm/+IpmZXNSY/346">TS</a>]

00:05:47   other cars bumpers so there was one [<a href="https://overcast.fm/+IpmZXNSY/347">TS</a>]

00:05:48   picture of a Mini with a second bumper [<a href="https://overcast.fm/+IpmZXNSY/348">TS</a>]

00:05:50   attached to it so that it had something [<a href="https://overcast.fm/+IpmZXNSY/350">TS</a>]

00:05:52   to properly meet with the other the [<a href="https://overcast.fm/+IpmZXNSY/352">TS</a>]

00:05:53   bumpers of the other cars okay that's [<a href="https://overcast.fm/+IpmZXNSY/353">TS</a>]

00:05:58   when someone sent me a link to a Google [<a href="https://overcast.fm/+IpmZXNSY/358">TS</a>]

00:06:02   Maps thing showing where all the car [<a href="https://overcast.fm/+IpmZXNSY/362">TS</a>]

00:06:03   manufacturing plants are and had and car [<a href="https://overcast.fm/+IpmZXNSY/363">TS</a>]

00:06:05   company headquarters and stuff in [<a href="https://overcast.fm/+IpmZXNSY/365">TS</a>]

00:06:07   Germany with like little pins dropped on [<a href="https://overcast.fm/+IpmZXNSY/367">TS</a>]

00:06:08   all of them neat so I'll put that in the [<a href="https://overcast.fm/+IpmZXNSY/368">TS</a>]

00:06:10   show notes because I figured that person [<a href="https://overcast.fm/+IpmZXNSY/370">TS</a>]

00:06:11   spent a while to make that little map I [<a href="https://overcast.fm/+IpmZXNSY/371">TS</a>]

00:06:13   had also some follow-up I remember we [<a href="https://overcast.fm/+IpmZXNSY/373">TS</a>]

00:06:15   were discussing the that you can go and [<a href="https://overcast.fm/+IpmZXNSY/375">TS</a>]

00:06:17   pick up your BMW and have the BMW [<a href="https://overcast.fm/+IpmZXNSY/377">TS</a>]

00:06:19   experience in North Carolina where they [<a href="https://overcast.fm/+IpmZXNSY/379">TS</a>]

00:06:22   have some kind of special plant it's [<a href="https://overcast.fm/+IpmZXNSY/382">TS</a>]

00:06:24   actually in South Carolina [<a href="https://overcast.fm/+IpmZXNSY/384">TS</a>]

00:06:26   yeah the Carolina people don't like it [<a href="https://overcast.fm/+IpmZXNSY/386">TS</a>]

00:06:28   when you get that mixed up right I lived [<a href="https://overcast.fm/+IpmZXNSY/388">TS</a>]

00:06:29   in North Carolina for a year or so and I [<a href="https://overcast.fm/+IpmZXNSY/389">TS</a>]

00:06:33   love North Carolina and I I did I was [<a href="https://overcast.fm/+IpmZXNSY/393">TS</a>]

00:06:36   aware at one point that it was in South [<a href="https://overcast.fm/+IpmZXNSY/396">TS</a>]

00:06:38   Carolina [<a href="https://overcast.fm/+IpmZXNSY/398">TS</a>]

00:06:40   but I I like North Carolina a little bit [<a href="https://overcast.fm/+IpmZXNSY/400">TS</a>]

00:06:43   better so I'm sorry I'm not a mistake [<a href="https://overcast.fm/+IpmZXNSY/403">TS</a>]

00:06:47   all right yes many people sent that [<a href="https://overcast.fm/+IpmZXNSY/407">TS</a>]

00:06:50   correction it is in South Carolina I [<a href="https://overcast.fm/+IpmZXNSY/410">TS</a>]

00:06:51   should have caught that too but like [<a href="https://overcast.fm/+IpmZXNSY/411">TS</a>]

00:06:52   they do tend to blend in my mind yeah as [<a href="https://overcast.fm/+IpmZXNSY/412">TS</a>]

00:06:55   they should they should all be called [<a href="https://overcast.fm/+IpmZXNSY/415">TS</a>]

00:06:57   North Carolina they just that's you know [<a href="https://overcast.fm/+IpmZXNSY/417">TS</a>]

00:07:00   better basketball I drove through both [<a href="https://overcast.fm/+IpmZXNSY/420">TS</a>]

00:07:02   those states multiple times but never [<a href="https://overcast.fm/+IpmZXNSY/422">TS</a>]

00:07:04   stopped except for gas all right so and [<a href="https://overcast.fm/+IpmZXNSY/424">TS</a>]

00:07:10   this was a follow-up to the after dark [<a href="https://overcast.fm/+IpmZXNSY/430">TS</a>]

00:07:13   to last show for some reason when we're [<a href="https://overcast.fm/+IpmZXNSY/433">TS</a>]

00:07:16   putting the link we in the after dark we [<a href="https://overcast.fm/+IpmZXNSY/436">TS</a>]

00:07:18   talked a little bit about PlayStation [<a href="https://overcast.fm/+IpmZXNSY/438">TS</a>]

00:07:19   games there was a bunch of links to [<a href="https://overcast.fm/+IpmZXNSY/439">TS</a>]

00:07:20   PlayStation bundles and they ended up in [<a href="https://overcast.fm/+IpmZXNSY/440">TS</a>]

00:07:21   the show and not in the after dark and [<a href="https://overcast.fm/+IpmZXNSY/441">TS</a>]

00:07:23   then people said what's with these [<a href="https://overcast.fm/+IpmZXNSY/443">TS</a>]

00:07:24   PlayStation links in the show notes did [<a href="https://overcast.fm/+IpmZXNSY/444">TS</a>]

00:07:25   you even talk about PlayStation on the [<a href="https://overcast.fm/+IpmZXNSY/445">TS</a>]

00:07:27   show so no I apologize for that though [<a href="https://overcast.fm/+IpmZXNSY/447">TS</a>]

00:07:30   that was actually discussed in the after [<a href="https://overcast.fm/+IpmZXNSY/450">TS</a>]

00:07:31   dark which you can find if you're [<a href="https://overcast.fm/+IpmZXNSY/451">TS</a>]

00:07:32   interested but related to that one [<a href="https://overcast.fm/+IpmZXNSY/452">TS</a>]

00:07:35   person sent me some information because [<a href="https://overcast.fm/+IpmZXNSY/455">TS</a>]

00:07:37   I mentioned the after dark that I was [<a href="https://overcast.fm/+IpmZXNSY/457">TS</a>]

00:07:38   reluctant to give Sony my credit card [<a href="https://overcast.fm/+IpmZXNSY/458">TS</a>]

00:07:40   number on the PlayStation Network [<a href="https://overcast.fm/+IpmZXNSY/460">TS</a>]

00:07:41   because of all the security problems [<a href="https://overcast.fm/+IpmZXNSY/461">TS</a>]

00:07:42   they've had and Gabriel pagan wrote in [<a href="https://overcast.fm/+IpmZXNSY/462">TS</a>]

00:07:45   to say that you don't have to give Sony [<a href="https://overcast.fm/+IpmZXNSY/465">TS</a>]

00:07:47   your credit card number you can buy a [<a href="https://overcast.fm/+IpmZXNSY/467">TS</a>]

00:07:49   gift card from Amazon and then enter the [<a href="https://overcast.fm/+IpmZXNSY/469">TS</a>]

00:07:52   gift card number into the PlayStation [<a href="https://overcast.fm/+IpmZXNSY/472">TS</a>]

00:07:53   Network so if you're not spooling to it [<a href="https://overcast.fm/+IpmZXNSY/473">TS</a>]

00:07:56   if you've decided not to spend $400 on a [<a href="https://overcast.fm/+IpmZXNSY/476">TS</a>]

00:07:58   PlayStation so you can play Shadow of [<a href="https://overcast.fm/+IpmZXNSY/478">TS</a>]

00:08:00   the Colossus eco The Last Guardian and [<a href="https://overcast.fm/+IpmZXNSY/480">TS</a>]

00:08:03   journey and the only thing stopping you [<a href="https://overcast.fm/+IpmZXNSY/483">TS</a>]

00:08:06   is that you didn't want to give your [<a href="https://overcast.fm/+IpmZXNSY/486">TS</a>]

00:08:07   credit card number to buy journey on PSN [<a href="https://overcast.fm/+IpmZXNSY/487">TS</a>]

00:08:10   now you don't have that problem you can [<a href="https://overcast.fm/+IpmZXNSY/490">TS</a>]

00:08:11   go to Amazon and buy the gift card and [<a href="https://overcast.fm/+IpmZXNSY/491">TS</a>]

00:08:13   the hilarious thing about this I put the [<a href="https://overcast.fm/+IpmZXNSY/493">TS</a>]

00:08:14   link in the show instead the gift card [<a href="https://overcast.fm/+IpmZXNSY/494">TS</a>]

00:08:16   that link that was provided by Gabriel [<a href="https://overcast.fm/+IpmZXNSY/496">TS</a>]

00:08:18   is that if you go and you buy a $10 gift [<a href="https://overcast.fm/+IpmZXNSY/498">TS</a>]

00:08:21   card it cost you $16.88 really yes it [<a href="https://overcast.fm/+IpmZXNSY/501">TS</a>]

00:08:25   does I'm looking at it right now [<a href="https://overcast.fm/+IpmZXNSY/505">TS</a>]

00:08:26   playstation network card subscription [<a href="https://overcast.fm/+IpmZXNSY/506">TS</a>]

00:08:29   length $10 format card prize 1688 and [<a href="https://overcast.fm/+IpmZXNSY/509">TS</a>]

00:08:33   it's not like Xbox like points or Wii [<a href="https://overcast.fm/+IpmZXNSY/513">TS</a>]

00:08:35   Points with some sort of conversion this [<a href="https://overcast.fm/+IpmZXNSY/515">TS</a>]

00:08:37   is just regular dollars you were only [<a href="https://overcast.fm/+IpmZXNSY/517">TS</a>]

00:08:38   getting $10 a value out of the $16 card [<a href="https://overcast.fm/+IpmZXNSY/518">TS</a>]

00:08:41   that's weird why does it cost more than [<a href="https://overcast.fm/+IpmZXNSY/521">TS</a>]

00:08:42   $10 maybe it's just supply and demand [<a href="https://overcast.fm/+IpmZXNSY/522">TS</a>]

00:08:44   and nobody wants to give their credit [<a href="https://overcast.fm/+IpmZXNSY/524">TS</a>]

00:08:46   card to Playstations [<a href="https://overcast.fm/+IpmZXNSY/526">TS</a>]

00:08:47   we have a captive audience these people [<a href="https://overcast.fm/+IpmZXNSY/527">TS</a>]

00:08:49   are so scared to enter their credit card [<a href="https://overcast.fm/+IpmZXNSY/529">TS</a>]

00:08:51   into the PlayStation Network that we can [<a href="https://overcast.fm/+IpmZXNSY/531">TS</a>]

00:08:53   actually charge them sixteen dollars for [<a href="https://overcast.fm/+IpmZXNSY/533">TS</a>]

00:08:54   a ten dollar card and they'll still do [<a href="https://overcast.fm/+IpmZXNSY/534">TS</a>]

00:08:55   it because that six dollars is worth [<a href="https://overcast.fm/+IpmZXNSY/535">TS</a>]

00:08:57   stir nothing to give Sony credit I [<a href="https://overcast.fm/+IpmZXNSY/537">TS</a>]

00:08:59   already gave Sony my credit card so I'm [<a href="https://overcast.fm/+IpmZXNSY/539">TS</a>]

00:09:01   already doomed but save yourself if you [<a href="https://overcast.fm/+IpmZXNSY/541">TS</a>]

00:09:03   want to send this extra six bucks maybe [<a href="https://overcast.fm/+IpmZXNSY/543">TS</a>]

00:09:05   you could find these cards are cheap you [<a href="https://overcast.fm/+IpmZXNSY/545">TS</a>]

00:09:06   know what you could also do is another [<a href="https://overcast.fm/+IpmZXNSY/546">TS</a>]

00:09:07   idea you could get a credit card that [<a href="https://overcast.fm/+IpmZXNSY/547">TS</a>]

00:09:10   you use exclusively or just the [<a href="https://overcast.fm/+IpmZXNSY/550">TS</a>]

00:09:13   PlayStation and or something you know [<a href="https://overcast.fm/+IpmZXNSY/553">TS</a>]

00:09:15   things that you really don't trust the [<a href="https://overcast.fm/+IpmZXNSY/555">TS</a>]

00:09:17   way that many of us have like a [<a href="https://overcast.fm/+IpmZXNSY/557">TS</a>]

00:09:18   throwaway email address you could have [<a href="https://overcast.fm/+IpmZXNSY/558">TS</a>]

00:09:20   essentially a card that you could watch [<a href="https://overcast.fm/+IpmZXNSY/560">TS</a>]

00:09:22   very very closely and if you see [<a href="https://overcast.fm/+IpmZXNSY/562">TS</a>]

00:09:24   anything strange ease immediately cancel [<a href="https://overcast.fm/+IpmZXNSY/564">TS</a>]

00:09:26   the card or or you know charge back [<a href="https://overcast.fm/+IpmZXNSY/566">TS</a>]

00:09:28   whatever it is I still have bad memories [<a href="https://overcast.fm/+IpmZXNSY/568">TS</a>]

00:09:30   of implementing credit card processing [<a href="https://overcast.fm/+IpmZXNSY/570">TS</a>]

00:09:32   I'm the first ecommerce store that I [<a href="https://overcast.fm/+IpmZXNSY/572">TS</a>]

00:09:34   that I broke myself [<a href="https://overcast.fm/+IpmZXNSY/574">TS</a>]

00:09:36   dealing with single-use credit card [<a href="https://overcast.fm/+IpmZXNSY/576">TS</a>]

00:09:38   numbers that used to be really popular [<a href="https://overcast.fm/+IpmZXNSY/578">TS</a>]

00:09:39   back and like the late 90s early 2000s [<a href="https://overcast.fm/+IpmZXNSY/579">TS</a>]

00:09:42   to remember those not really what were [<a href="https://overcast.fm/+IpmZXNSY/582">TS</a>]

00:09:44   they just like what they saw in [<a href="https://overcast.fm/+IpmZXNSY/584">TS</a>]

00:09:45   single-use yeah they would they would [<a href="https://overcast.fm/+IpmZXNSY/585">TS</a>]

00:09:47   issue you I don't know how it worked [<a href="https://overcast.fm/+IpmZXNSY/587">TS</a>]

00:09:49   like a card or like you went to a [<a href="https://overcast.fm/+IpmZXNSY/589">TS</a>]

00:09:50   website or something and you got a [<a href="https://overcast.fm/+IpmZXNSY/590">TS</a>]

00:09:51   credit card number that can only be used [<a href="https://overcast.fm/+IpmZXNSY/591">TS</a>]

00:09:53   one time and we like to generate you a [<a href="https://overcast.fm/+IpmZXNSY/593">TS</a>]

00:09:54   new credit card number so you wouldn't [<a href="https://overcast.fm/+IpmZXNSY/594">TS</a>]

00:09:55   have to worry about you number being [<a href="https://overcast.fm/+IpmZXNSY/595">TS</a>]

00:09:56   stolen but these one-time use numbers [<a href="https://overcast.fm/+IpmZXNSY/596">TS</a>]

00:09:58   didn't conform to the same standards as [<a href="https://overcast.fm/+IpmZXNSY/598">TS</a>]

00:10:01   the other numbers all your detection [<a href="https://overcast.fm/+IpmZXNSY/601">TS</a>]

00:10:02   algorithms are figuring out if it's a [<a href="https://overcast.fm/+IpmZXNSY/602">TS</a>]

00:10:03   Visa or whatever and they had different [<a href="https://overcast.fm/+IpmZXNSY/603">TS</a>]

00:10:05   processing requirements didn't behave [<a href="https://overcast.fm/+IpmZXNSY/605">TS</a>]

00:10:06   like regular cards and you had to be [<a href="https://overcast.fm/+IpmZXNSY/606">TS</a>]

00:10:08   careful and know if they were single-use [<a href="https://overcast.fm/+IpmZXNSY/608">TS</a>]

00:10:10   was that meant you couldn't charge them [<a href="https://overcast.fm/+IpmZXNSY/610">TS</a>]

00:10:11   a second time if you wanted to you know [<a href="https://overcast.fm/+IpmZXNSY/611">TS</a>]

00:10:13   use the same card number over again you [<a href="https://overcast.fm/+IpmZXNSY/613">TS</a>]

00:10:16   shouldn't store it and it was a big mess [<a href="https://overcast.fm/+IpmZXNSY/616">TS</a>]

00:10:17   but I they don't seem to be that popular [<a href="https://overcast.fm/+IpmZXNSY/617">TS</a>]

00:10:19   anymore I guess they're probably [<a href="https://overcast.fm/+IpmZXNSY/619">TS</a>]

00:10:20   annoying for customers but that would be [<a href="https://overcast.fm/+IpmZXNSY/620">TS</a>]

00:10:21   a similar example if they still have [<a href="https://overcast.fm/+IpmZXNSY/621">TS</a>]

00:10:23   these or if you still have one user the [<a href="https://overcast.fm/+IpmZXNSY/623">TS</a>]

00:10:25   one-time use number for your PSN thing [<a href="https://overcast.fm/+IpmZXNSY/625">TS</a>]

00:10:27   all right enough of that that me nobody [<a href="https://overcast.fm/+IpmZXNSY/627">TS</a>]

00:10:31   see talked about every day we see alerts [<a href="https://overcast.fm/+IpmZXNSY/631">TS</a>]

00:10:34   that service thing sends you a text and [<a href="https://overcast.fm/+IpmZXNSY/634">TS</a>]

00:10:36   we speculated about I said I was [<a href="https://overcast.fm/+IpmZXNSY/636">TS</a>]

00:10:39   wondering what their numbers were like [<a href="https://overcast.fm/+IpmZXNSY/639">TS</a>]

00:10:41   and the reason I was wondering is [<a href="https://overcast.fm/+IpmZXNSY/641">TS</a>]

00:10:42   besides seeing a tweet by Casey lists [<a href="https://overcast.fm/+IpmZXNSY/642">TS</a>]

00:10:44   sometime that day earlier and I couldn't [<a href="https://overcast.fm/+IpmZXNSY/644">TS</a>]

00:10:46   remember the numbers from it so quickly [<a href="https://overcast.fm/+IpmZXNSY/646">TS</a>]

00:10:47   after the show Casey reminded me of what [<a href="https://overcast.fm/+IpmZXNSY/647">TS</a>]

00:10:49   those tweets were and then after that [<a href="https://overcast.fm/+IpmZXNSY/649">TS</a>]

00:10:51   the WWC alerts Twitter account updated [<a href="https://overcast.fm/+IpmZXNSY/651">TS</a>]

00:10:54   tweeted updated numbers so as of [<a href="https://overcast.fm/+IpmZXNSY/654">TS</a>]

00:10:58   sometime around last week [<a href="https://overcast.fm/+IpmZXNSY/658">TS</a>]

00:11:01   Debbi day we see alerts claimed that [<a href="https://overcast.fm/+IpmZXNSY/661">TS</a>]

00:11:02   there are around 5,000 tickets available [<a href="https://overcast.fm/+IpmZXNSY/662">TS</a>]

00:11:04   ho WT we see that's an assumption I [<a href="https://overcast.fm/+IpmZXNSY/664">TS</a>]

00:11:06   guess because nobody knows except for [<a href="https://overcast.fm/+IpmZXNSY/666">TS</a>]

00:11:08   Apple but based on historical sales [<a href="https://overcast.fm/+IpmZXNSY/668">TS</a>]

00:11:10   that's how much they're expected to be [<a href="https://overcast.fm/+IpmZXNSY/670">TS</a>]

00:11:11   and wec alerts has 9000 subscribers so [<a href="https://overcast.fm/+IpmZXNSY/671">TS</a>]

00:11:14   far and that could be you know increased [<a href="https://overcast.fm/+IpmZXNSY/674">TS</a>]

00:11:17   by now so there you have it we also [<a href="https://overcast.fm/+IpmZXNSY/677">TS</a>]

00:11:20   should mention that some rumors about [<a href="https://overcast.fm/+IpmZXNSY/680">TS</a>]

00:11:22   dates had been posted one of them here [<a href="https://overcast.fm/+IpmZXNSY/682">TS</a>]

00:11:26   that I just talked about on amplified [<a href="https://overcast.fm/+IpmZXNSY/686">TS</a>]

00:11:28   show with with with Jim Dalrymple [<a href="https://overcast.fm/+IpmZXNSY/688">TS</a>]

00:11:30   I'll put it listen up oh you it was a [<a href="https://overcast.fm/+IpmZXNSY/690">TS</a>]

00:11:33   good one I'll put this into our show [<a href="https://overcast.fm/+IpmZXNSY/693">TS</a>]

00:11:35   notes as well but it's an article [<a href="https://overcast.fm/+IpmZXNSY/695">TS</a>]

00:11:36   actually came out February 2nd from Mac [<a href="https://overcast.fm/+IpmZXNSY/696">TS</a>]

00:11:39   rumors that simply has a screenshot of [<a href="https://overcast.fm/+IpmZXNSY/699">TS</a>]

00:11:42   the I believe this is the masconi's [<a href="https://overcast.fm/+IpmZXNSY/702">TS</a>]

00:11:46   event calendar and I'll put a link to [<a href="https://overcast.fm/+IpmZXNSY/706">TS</a>]

00:11:49   that if I can yeah there it is that [<a href="https://overcast.fm/+IpmZXNSY/709">TS</a>]

00:11:51   shows there is what is simply called a [<a href="https://overcast.fm/+IpmZXNSY/711">TS</a>]

00:11:53   corporate meeting which is code for WWDC [<a href="https://overcast.fm/+IpmZXNSY/713">TS</a>]

00:11:57   for June 11th through June 15th that's [<a href="https://overcast.fm/+IpmZXNSY/717">TS</a>]

00:12:00   been there forever though that's been [<a href="https://overcast.fm/+IpmZXNSY/720">TS</a>]

00:12:02   there for months right absolutely and [<a href="https://overcast.fm/+IpmZXNSY/722">TS</a>]

00:12:04   that is the only yeah I mean at least [<a href="https://overcast.fm/+IpmZXNSY/724">TS</a>]

00:12:07   since February if not longer but that is [<a href="https://overcast.fm/+IpmZXNSY/727">TS</a>]

00:12:09   the only law you know float levels one [<a href="https://overcast.fm/+IpmZXNSY/729">TS</a>]

00:12:13   through three are blocked off for a [<a href="https://overcast.fm/+IpmZXNSY/733">TS</a>]

00:12:14   convention slash trade show during that [<a href="https://overcast.fm/+IpmZXNSY/734">TS</a>]

00:12:18   time period and and as long as Apple [<a href="https://overcast.fm/+IpmZXNSY/738">TS</a>]

00:12:20   plans to have it at Moscone which why [<a href="https://overcast.fm/+IpmZXNSY/740">TS</a>]

00:12:22   wouldn't they but maybe they're not but [<a href="https://overcast.fm/+IpmZXNSY/742">TS</a>]

00:12:24   if they are that would seem like the [<a href="https://overcast.fm/+IpmZXNSY/744">TS</a>]

00:12:26   only time know that it would possibly do [<a href="https://overcast.fm/+IpmZXNSY/746">TS</a>]

00:12:29   it so I think those are the dates that [<a href="https://overcast.fm/+IpmZXNSY/749">TS</a>]

00:12:30   if you're planning on booking you know [<a href="https://overcast.fm/+IpmZXNSY/750">TS</a>]

00:12:32   on an early hotel or something you could [<a href="https://overcast.fm/+IpmZXNSY/752">TS</a>]

00:12:34   always cancel it but that seems like the [<a href="https://overcast.fm/+IpmZXNSY/754">TS</a>]

00:12:36   right time to do it I've had that in my [<a href="https://overcast.fm/+IpmZXNSY/756">TS</a>]

00:12:38   calendar since yeah I guess the [<a href="https://overcast.fm/+IpmZXNSY/758">TS</a>]

00:12:41   beginning of the year when we first saw [<a href="https://overcast.fm/+IpmZXNSY/761">TS</a>]

00:12:42   that but I'm not willing to make the [<a href="https://overcast.fm/+IpmZXNSY/762">TS</a>]

00:12:44   risk of actually starting to buy stuff I [<a href="https://overcast.fm/+IpmZXNSY/764">TS</a>]

00:12:46   mean even if you like balla stuff and [<a href="https://overcast.fm/+IpmZXNSY/766">TS</a>]

00:12:47   you were right what if you don't get a [<a href="https://overcast.fm/+IpmZXNSY/767">TS</a>]

00:12:48   ticket then well I won't be buying a [<a href="https://overcast.fm/+IpmZXNSY/768">TS</a>]

00:12:51   ticket but for you I think that would be [<a href="https://overcast.fm/+IpmZXNSY/771">TS</a>]

00:12:52   a trouble because you're very you have [<a href="https://overcast.fm/+IpmZXNSY/772">TS</a>]

00:12:54   made it clear on the show that you're [<a href="https://overcast.fm/+IpmZXNSY/774">TS</a>]

00:12:56   very interested in attending the [<a href="https://overcast.fm/+IpmZXNSY/776">TS</a>]

00:12:58   sessions I I have no interest in [<a href="https://overcast.fm/+IpmZXNSY/778">TS</a>]

00:13:00   attending it the sessions but I think I [<a href="https://overcast.fm/+IpmZXNSY/780">TS</a>]

00:13:04   will will likely be there because if for [<a href="https://overcast.fm/+IpmZXNSY/784">TS</a>]

00:13:07   no other reason this is the only time in [<a href="https://overcast.fm/+IpmZXNSY/787">TS</a>]

00:13:09   place where we will be in a city in town [<a href="https://overcast.fm/+IpmZXNSY/789">TS</a>]

00:13:12   where pretty much everybody who has a [<a href="https://overcast.fm/+IpmZXNSY/792">TS</a>]

00:13:14   show [<a href="https://overcast.fm/+IpmZXNSY/794">TS</a>]

00:13:14   on 5x5 or at least the shows if not [<a href="https://overcast.fm/+IpmZXNSY/794">TS</a>]

00:13:17   everybody at least it shows that I [<a href="https://overcast.fm/+IpmZXNSY/797">TS</a>]

00:13:19   co-host people with this the only time [<a href="https://overcast.fm/+IpmZXNSY/799">TS</a>]

00:13:21   we'll all be together so it makes sense [<a href="https://overcast.fm/+IpmZXNSY/801">TS</a>]

00:13:24   to go and I do do a 5x5 thing out there [<a href="https://overcast.fm/+IpmZXNSY/804">TS</a>]

00:13:27   what are you gonna do that we're all [<a href="https://overcast.fm/+IpmZXNSY/807">TS</a>]

00:13:29   going to be in WT received dutifully [<a href="https://overcast.fm/+IpmZXNSY/809">TS</a>]

00:13:31   attending session yeah but the the [<a href="https://overcast.fm/+IpmZXNSY/811">TS</a>]

00:13:32   sessions don't go very late into the [<a href="https://overcast.fm/+IpmZXNSY/812">TS</a>]

00:13:34   evenings they tenderly tend to end [<a href="https://overcast.fm/+IpmZXNSY/814">TS</a>]

00:13:36   before dinner [<a href="https://overcast.fm/+IpmZXNSY/816">TS</a>]

00:13:37   so having a having a dinner would be a [<a href="https://overcast.fm/+IpmZXNSY/817">TS</a>]

00:13:39   wonderful thing yeah we could do that [<a href="https://overcast.fm/+IpmZXNSY/819">TS</a>]

00:13:41   you're treating everybody right of [<a href="https://overcast.fm/+IpmZXNSY/821">TS</a>]

00:13:43   course [<a href="https://overcast.fm/+IpmZXNSY/823">TS</a>]

00:13:43   alright are you that concerned I mean [<a href="https://overcast.fm/+IpmZXNSY/823">TS</a>]

00:13:47   yes I of course I am but are you are you [<a href="https://overcast.fm/+IpmZXNSY/827">TS</a>]

00:13:50   that concerned well you might have to [<a href="https://overcast.fm/+IpmZXNSY/830">TS</a>]

00:13:51   chip 15 bucks into a dinner I mean I'll [<a href="https://overcast.fm/+IpmZXNSY/831">TS</a>]

00:13:53   yes I'm buying your dinner but [<a href="https://overcast.fm/+IpmZXNSY/833">TS</a>]

00:13:54   everybody's dinner but yeah it depends [<a href="https://overcast.fm/+IpmZXNSY/834">TS</a>]

00:13:56   on how much I end up paying for hotel [<a href="https://overcast.fm/+IpmZXNSY/836">TS</a>]

00:13:58   and everything like I managed to get a [<a href="https://overcast.fm/+IpmZXNSY/838">TS</a>]

00:14:00   pretty good deal last time but that's [<a href="https://overcast.fm/+IpmZXNSY/840">TS</a>]

00:14:01   especially you know if you're waiting [<a href="https://overcast.fm/+IpmZXNSY/841">TS</a>]

00:14:04   until after you get tickets to book your [<a href="https://overcast.fm/+IpmZXNSY/844">TS</a>]

00:14:07   hotel you know it's not at that point [<a href="https://overcast.fm/+IpmZXNSY/847">TS</a>]

00:14:11   what if they announce that the tickets [<a href="https://overcast.fm/+IpmZXNSY/851">TS</a>]

00:14:13   to go for sale like two weeks before it [<a href="https://overcast.fm/+IpmZXNSY/853">TS</a>]

00:14:15   happens and these these hotels I'll jack [<a href="https://overcast.fm/+IpmZXNSY/855">TS</a>]

00:14:17   up their prices as soon as they know [<a href="https://overcast.fm/+IpmZXNSY/857">TS</a>]

00:14:19   that there's some big event coming it's [<a href="https://overcast.fm/+IpmZXNSY/859">TS</a>]

00:14:20   just supply and demand of getting people [<a href="https://overcast.fm/+IpmZXNSY/860">TS</a>]

00:14:21   are demanding rooms yeah so I don't know [<a href="https://overcast.fm/+IpmZXNSY/861">TS</a>]

00:14:23   how much it was all going to run me it [<a href="https://overcast.fm/+IpmZXNSY/863">TS</a>]

00:14:24   could be expensive yeah you don't have [<a href="https://overcast.fm/+IpmZXNSY/864">TS</a>]

00:14:27   to worry about so I got an email this is [<a href="https://overcast.fm/+IpmZXNSY/867">TS</a>]

00:14:31   unrelated to anything but falls in the [<a href="https://overcast.fm/+IpmZXNSY/871">TS</a>]

00:14:33   follow up because it's I guess it relate [<a href="https://overcast.fm/+IpmZXNSY/873">TS</a>]

00:14:35   to the Mac App Store NIC Dirk wrote in [<a href="https://overcast.fm/+IpmZXNSY/875">TS</a>]

00:14:37   to tell me that he had this problem on [<a href="https://overcast.fm/+IpmZXNSY/877">TS</a>]

00:14:39   the national Dirk and ek first name dr k [<a href="https://overcast.fm/+IpmZXNSY/879">TS</a>]

00:14:43   last night that sounds like a really [<a href="https://overcast.fm/+IpmZXNSY/883">TS</a>]

00:14:45   cool movie villain name yes and he had [<a href="https://overcast.fm/+IpmZXNSY/885">TS</a>]

00:14:49   this problem that I've thought about a [<a href="https://overcast.fm/+IpmZXNSY/889">TS</a>]

00:14:51   few times when looking at app store [<a href="https://overcast.fm/+IpmZXNSY/891">TS</a>]

00:14:53   pages where he was looking at a game and [<a href="https://overcast.fm/+IpmZXNSY/893">TS</a>]

00:14:55   you know when you're on the App Store I [<a href="https://overcast.fm/+IpmZXNSY/895">TS</a>]

00:14:57   think this is an iOS game but it doesn't [<a href="https://overcast.fm/+IpmZXNSY/897">TS</a>]

00:14:58   matter though the stores look similar [<a href="https://overcast.fm/+IpmZXNSY/898">TS</a>]

00:14:59   and there on the left side is this [<a href="https://overcast.fm/+IpmZXNSY/899">TS</a>]

00:15:02   requirement section that tells you yeah [<a href="https://overcast.fm/+IpmZXNSY/902">TS</a>]

00:15:03   this is an iOS game is a requirement [<a href="https://overcast.fm/+IpmZXNSY/903">TS</a>]

00:15:05   section that tells you what this game [<a href="https://overcast.fm/+IpmZXNSY/905">TS</a>]

00:15:06   runs on and so there's some text there [<a href="https://overcast.fm/+IpmZXNSY/906">TS</a>]

00:15:09   and I assume that text is a good [<a href="https://overcast.fm/+IpmZXNSY/909">TS</a>]

00:15:10   question for Marco but I assume that [<a href="https://overcast.fm/+IpmZXNSY/910">TS</a>]

00:15:12   text is generated from the person who [<a href="https://overcast.fm/+IpmZXNSY/912">TS</a>]

00:15:14   puts up the app like check in a bunch of [<a href="https://overcast.fm/+IpmZXNSY/914">TS</a>]

00:15:16   checkboxes or somehow indicating what [<a href="https://overcast.fm/+IpmZXNSY/916">TS</a>]

00:15:18   devices the thing runs on maybe you can [<a href="https://overcast.fm/+IpmZXNSY/918">TS</a>]

00:15:20   even bake it into your application by [<a href="https://overcast.fm/+IpmZXNSY/920">TS</a>]

00:15:22   setting some things in Xcode or whatever [<a href="https://overcast.fm/+IpmZXNSY/922">TS</a>]

00:15:23   but the example from this game it says [<a href="https://overcast.fm/+IpmZXNSY/923">TS</a>]

00:15:26   requirements [<a href="https://overcast.fm/+IpmZXNSY/926">TS</a>]

00:15:26   compatible compatible with iphone ipod [<a href="https://overcast.fm/+IpmZXNSY/926">TS</a>]

00:15:29   touch and ipad requires iOS 3.1.3 or [<a href="https://overcast.fm/+IpmZXNSY/929">TS</a>]

00:15:32   later so that seems like you know that's [<a href="https://overcast.fm/+IpmZXNSY/932">TS</a>]

00:15:34   not something to develop a rope that's [<a href="https://overcast.fm/+IpmZXNSY/934">TS</a>]

00:15:35   just like the metadata along the left [<a href="https://overcast.fm/+IpmZXNSY/935">TS</a>]

00:15:37   side along with like title and rating [<a href="https://overcast.fm/+IpmZXNSY/937">TS</a>]

00:15:39   and all you know release date and [<a href="https://overcast.fm/+IpmZXNSY/939">TS</a>]

00:15:41   whatever right uh and he bought this [<a href="https://overcast.fm/+IpmZXNSY/941">TS</a>]

00:15:44   game because he has an iphone 3g running [<a href="https://overcast.fm/+IpmZXNSY/944">TS</a>]

00:15:46   iOS 4.2 which seems like it fulfills the [<a href="https://overcast.fm/+IpmZXNSY/946">TS</a>]

00:15:49   requirements do says iphone ipod touch [<a href="https://overcast.fm/+IpmZXNSY/949">TS</a>]

00:15:51   ipad and then the OS version is three [<a href="https://overcast.fm/+IpmZXNSY/951">TS</a>]

00:15:54   point one point three year later and [<a href="https://overcast.fm/+IpmZXNSY/954">TS</a>]

00:15:55   four point two is greater than that and [<a href="https://overcast.fm/+IpmZXNSY/955">TS</a>]

00:15:56   he's got an iphone 3g so it should be [<a href="https://overcast.fm/+IpmZXNSY/956">TS</a>]

00:15:58   fine so he bought it and it didn't run [<a href="https://overcast.fm/+IpmZXNSY/958">TS</a>]

00:15:59   in his phone and he complained about [<a href="https://overcast.fm/+IpmZXNSY/959">TS</a>]

00:16:01   Apple and the Apple refunded his [<a href="https://overcast.fm/+IpmZXNSY/961">TS</a>]

00:16:04   purchase which was nice and then he said [<a href="https://overcast.fm/+IpmZXNSY/964">TS</a>]

00:16:07   well you know why does your store tell [<a href="https://overcast.fm/+IpmZXNSY/967">TS</a>]

00:16:09   me that this should run and but it [<a href="https://overcast.fm/+IpmZXNSY/969">TS</a>]

00:16:11   doesn't and and he complained to the [<a href="https://overcast.fm/+IpmZXNSY/971">TS</a>]

00:16:13   developer tooling developers like oh [<a href="https://overcast.fm/+IpmZXNSY/973">TS</a>]

00:16:14   well if you look at the description for [<a href="https://overcast.fm/+IpmZXNSY/974">TS</a>]

00:16:16   the game this is the thing the developer [<a href="https://overcast.fm/+IpmZXNSY/976">TS</a>]

00:16:17   writes that's collapsed by default you [<a href="https://overcast.fm/+IpmZXNSY/977">TS</a>]

00:16:19   know it's under the click here and then [<a href="https://overcast.fm/+IpmZXNSY/979">TS</a>]

00:16:20   the more link and it expands down the [<a href="https://overcast.fm/+IpmZXNSY/980">TS</a>]

00:16:23   description the developer rights says [<a href="https://overcast.fm/+IpmZXNSY/983">TS</a>]

00:16:24   it's a game for the iPhone for iPad [<a href="https://overcast.fm/+IpmZXNSY/984">TS</a>]

00:16:29   iPhone 3GS and iPod Touch and the [<a href="https://overcast.fm/+IpmZXNSY/989">TS</a>]

00:16:31   developer wrote that and that is [<a href="https://overcast.fm/+IpmZXNSY/991">TS</a>]

00:16:32   accurate but why is that not reflected [<a href="https://overcast.fm/+IpmZXNSY/992">TS</a>]

00:16:34   in the requirements section and so Apple [<a href="https://overcast.fm/+IpmZXNSY/994">TS</a>]

00:16:37   said they would flag this for review and [<a href="https://overcast.fm/+IpmZXNSY/997">TS</a>]

00:16:38   try to figure out what's going on there [<a href="https://overcast.fm/+IpmZXNSY/998">TS</a>]

00:16:40   but I'm always suspicious of those [<a href="https://overcast.fm/+IpmZXNSY/1000">TS</a>]

00:16:42   requirements and that's why I always [<a href="https://overcast.fm/+IpmZXNSY/1002">TS</a>]

00:16:43   expand a little more link to read the [<a href="https://overcast.fm/+IpmZXNSY/1003">TS</a>]

00:16:45   description and read the reviews and I [<a href="https://overcast.fm/+IpmZXNSY/1005">TS</a>]

00:16:47   encourage everybody who's working who's [<a href="https://overcast.fm/+IpmZXNSY/1007">TS</a>]

00:16:49   looking in the App Store to read the [<a href="https://overcast.fm/+IpmZXNSY/1009">TS</a>]

00:16:51   descriptions and read some of the [<a href="https://overcast.fm/+IpmZXNSY/1011">TS</a>]

00:16:54   reviews like sort by most critical or [<a href="https://overcast.fm/+IpmZXNSY/1014">TS</a>]

00:16:55   something to figure out what the thing [<a href="https://overcast.fm/+IpmZXNSY/1015">TS</a>]

00:16:57   this thing is really going to run on [<a href="https://overcast.fm/+IpmZXNSY/1017">TS</a>]

00:16:58   your device or not especially for games [<a href="https://overcast.fm/+IpmZXNSY/1018">TS</a>]

00:16:59   and stuff because sometimes they require [<a href="https://overcast.fm/+IpmZXNSY/1019">TS</a>]

00:17:00   a particular CPU or GPU speed and stuff [<a href="https://overcast.fm/+IpmZXNSY/1020">TS</a>]

00:17:02   like that so this is an area of the [<a href="https://overcast.fm/+IpmZXNSY/1022">TS</a>]

00:17:05   store that Apple could stand to improve [<a href="https://overcast.fm/+IpmZXNSY/1025">TS</a>]

00:17:07   and and I don't know how long ago this [<a href="https://overcast.fm/+IpmZXNSY/1027">TS</a>]

00:17:08   example was but I looked up the game and [<a href="https://overcast.fm/+IpmZXNSY/1028">TS</a>]

00:17:10   it's still like this like the thing on [<a href="https://overcast.fm/+IpmZXNSY/1030">TS</a>]

00:17:11   the left side says something different [<a href="https://overcast.fm/+IpmZXNSY/1031">TS</a>]

00:17:12   than the description which you can't see [<a href="https://overcast.fm/+IpmZXNSY/1032">TS</a>]

00:17:14   because this claps by default so shame [<a href="https://overcast.fm/+IpmZXNSY/1034">TS</a>]

00:17:18   on Apple there all right now finally Mac [<a href="https://overcast.fm/+IpmZXNSY/1038">TS</a>]

00:17:21   App Store upgrades lots and lots of [<a href="https://overcast.fm/+IpmZXNSY/1041">TS</a>]

00:17:24   feedback on oh yeah also lots of [<a href="https://overcast.fm/+IpmZXNSY/1044">TS</a>]

00:17:26   feedback and readability too but we're [<a href="https://overcast.fm/+IpmZXNSY/1046">TS</a>]

00:17:27   going to do a Mac App Store upgrades [<a href="https://overcast.fm/+IpmZXNSY/1047">TS</a>]

00:17:28   first because I think I have more to say [<a href="https://overcast.fm/+IpmZXNSY/1048">TS</a>]

00:17:30   about that [<a href="https://overcast.fm/+IpmZXNSY/1050">TS</a>]

00:17:31   maybe we'll see Oh some of the chat room [<a href="https://overcast.fm/+IpmZXNSY/1051">TS</a>]

00:17:34   said the requirements you're taking from [<a href="https://overcast.fm/+IpmZXNSY/1054">TS</a>]

00:17:35   build settings and input appeal is for [<a href="https://overcast.fm/+IpmZXNSY/1055">TS</a>]

00:17:36   device requirements oh by the way I miss [<a href="https://overcast.fm/+IpmZXNSY/1056">TS</a>]

00:17:38   is great new I think everybody's going [<a href="https://overcast.fm/+IpmZXNSY/1058">TS</a>]

00:17:40   be relieved to hear that in the chat [<a href="https://overcast.fm/+IpmZXNSY/1060">TS</a>]

00:17:41   room I heard that but then I don't say [<a href="https://overcast.fm/+IpmZXNSY/1061">TS</a>]

00:17:43   you're saying I think you're just [<a href="https://overcast.fm/+IpmZXNSY/1063">TS</a>]

00:17:44   lurking I'm reading all right you make [<a href="https://overcast.fm/+IpmZXNSY/1064">TS</a>]

00:17:48   news of a new skd feature what is skd [<a href="https://overcast.fm/+IpmZXNSY/1068">TS</a>]

00:17:54   SDK all right typos anyway I can't [<a href="https://overcast.fm/+IpmZXNSY/1074">TS</a>]

00:17:57   believe that people in the Chairman have [<a href="https://overcast.fm/+IpmZXNSY/1077">TS</a>]

00:17:59   typos and I'm leaving again I don't sit [<a href="https://overcast.fm/+IpmZXNSY/1079">TS</a>]

00:18:00   and yes I yeah yeah now that's it dude [<a href="https://overcast.fm/+IpmZXNSY/1080">TS</a>]

00:18:02   that anyone is over so I tried to sort [<a href="https://overcast.fm/+IpmZXNSY/1082">TS</a>]

00:18:08   the Mac App Store upgrades feedback into [<a href="https://overcast.fm/+IpmZXNSY/1088">TS</a>]

00:18:10   themes I'll see how well I did here one [<a href="https://overcast.fm/+IpmZXNSY/1090">TS</a>]

00:18:13   of the themes and a lot of the email [<a href="https://overcast.fm/+IpmZXNSY/1093">TS</a>]

00:18:15   that I got was the idea that it seems [<a href="https://overcast.fm/+IpmZXNSY/1095">TS</a>]

00:18:18   like Apple is acknowledging the [<a href="https://overcast.fm/+IpmZXNSY/1098">TS</a>]

00:18:21   potential existence of upgrades in their [<a href="https://overcast.fm/+IpmZXNSY/1101">TS</a>]

00:18:24   wording for the user interface and [<a href="https://overcast.fm/+IpmZXNSY/1104">TS</a>]

00:18:27   particularly people point out in the [<a href="https://overcast.fm/+IpmZXNSY/1107">TS</a>]

00:18:29   iTunes application for iOS apps where [<a href="https://overcast.fm/+IpmZXNSY/1109">TS</a>]

00:18:31   the button that lets you update all your [<a href="https://overcast.fm/+IpmZXNSY/1111">TS</a>]

00:18:33   applications it says download all free [<a href="https://overcast.fm/+IpmZXNSY/1113">TS</a>]

00:18:35   updates and the fact that the word free [<a href="https://overcast.fm/+IpmZXNSY/1115">TS</a>]

00:18:38   is there is like its distinguishing [<a href="https://overcast.fm/+IpmZXNSY/1118">TS</a>]

00:18:40   between free updates and non free [<a href="https://overcast.fm/+IpmZXNSY/1120">TS</a>]

00:18:42   updates now iTunes being the typical UI [<a href="https://overcast.fm/+IpmZXNSY/1122">TS</a>]

00:18:44   mess that it is when you click on the [<a href="https://overcast.fm/+IpmZXNSY/1124">TS</a>]

00:18:47   button next to download all free updates [<a href="https://overcast.fm/+IpmZXNSY/1127">TS</a>]

00:18:48   the dialog box that appears that prompts [<a href="https://overcast.fm/+IpmZXNSY/1128">TS</a>]

00:18:50   you for your password the button that [<a href="https://overcast.fm/+IpmZXNSY/1130">TS</a>]

00:18:52   lets you continue doing the thing you [<a href="https://overcast.fm/+IpmZXNSY/1132">TS</a>]

00:18:54   want to do is labeled by so that doesn't [<a href="https://overcast.fm/+IpmZXNSY/1134">TS</a>]

00:18:57   make much sense to me use click the [<a href="https://overcast.fm/+IpmZXNSY/1137">TS</a>]

00:18:58   button says free then you're enter your [<a href="https://overcast.fm/+IpmZXNSY/1138">TS</a>]

00:19:00   pass when you click buy and I know if it [<a href="https://overcast.fm/+IpmZXNSY/1140">TS</a>]

00:19:02   was my parents or something they would [<a href="https://overcast.fm/+IpmZXNSY/1142">TS</a>]

00:19:03   be saying huh is this gonna charge me [<a href="https://overcast.fm/+IpmZXNSY/1143">TS</a>]

00:19:05   more money for something I clicked on [<a href="https://overcast.fm/+IpmZXNSY/1145">TS</a>]

00:19:06   and said free but the button says buy [<a href="https://overcast.fm/+IpmZXNSY/1146">TS</a>]

00:19:08   you have to go yeah it's just hit by I [<a href="https://overcast.fm/+IpmZXNSY/1148">TS</a>]

00:19:10   know it says buy is just the standard [<a href="https://overcast.fm/+IpmZXNSY/1150">TS</a>]

00:19:12   dial at whatever so that's kind of a [<a href="https://overcast.fm/+IpmZXNSY/1152">TS</a>]

00:19:13   mess but I'd notice that as well but I [<a href="https://overcast.fm/+IpmZXNSY/1153">TS</a>]

00:19:17   don't how much you could read into that [<a href="https://overcast.fm/+IpmZXNSY/1157">TS</a>]

00:19:18   maybe they're just trying to reassure [<a href="https://overcast.fm/+IpmZXNSY/1158">TS</a>]

00:19:19   people that they're free and not trying [<a href="https://overcast.fm/+IpmZXNSY/1159">TS</a>]

00:19:22   to distinguish between free updates and [<a href="https://overcast.fm/+IpmZXNSY/1162">TS</a>]

00:19:24   a potential future non free update [<a href="https://overcast.fm/+IpmZXNSY/1164">TS</a>]

00:19:26   I don't know but lots lots of people [<a href="https://overcast.fm/+IpmZXNSY/1166">TS</a>]

00:19:27   latched on to that as their hope that [<a href="https://overcast.fm/+IpmZXNSY/1167">TS</a>]

00:19:30   someday paid upgrades would be coming to [<a href="https://overcast.fm/+IpmZXNSY/1170">TS</a>]

00:19:33   the store sheer a wild wrote in with a [<a href="https://overcast.fm/+IpmZXNSY/1173">TS</a>]

00:19:37   good meta question he says our upgrades [<a href="https://overcast.fm/+IpmZXNSY/1177">TS</a>]

00:19:40   widely understood a widely understood [<a href="https://overcast.fm/+IpmZXNSY/1180">TS</a>]

00:19:41   notion for consumers that's something we [<a href="https://overcast.fm/+IpmZXNSY/1181">TS</a>]

00:19:44   didn't talk about like for non nerds for [<a href="https://overcast.fm/+IpmZXNSY/1184">TS</a>]

00:19:47   people who have never really bought [<a href="https://overcast.fm/+IpmZXNSY/1187">TS</a>]

00:19:48   software before getting an iOS device or [<a href="https://overcast.fm/+IpmZXNSY/1188">TS</a>]

00:19:50   before having a Mac with the Mac App [<a href="https://overcast.fm/+IpmZXNSY/1190">TS</a>]

00:19:51   Store do they even understand [<a href="https://overcast.fm/+IpmZXNSY/1191">TS</a>]

00:19:54   and what a paid upgrade is or an upgrade [<a href="https://overcast.fm/+IpmZXNSY/1194">TS</a>]

00:19:58   at all like maybe their notion maybe the [<a href="https://overcast.fm/+IpmZXNSY/1198">TS</a>]

00:20:01   notion of software actually does match [<a href="https://overcast.fm/+IpmZXNSY/1201">TS</a>]

00:20:03   what Apple has been doing where you pay [<a href="https://overcast.fm/+IpmZXNSY/1203">TS</a>]

00:20:06   some money or not for a thing that makes [<a href="https://overcast.fm/+IpmZXNSY/1206">TS</a>]

00:20:09   an icon appear on your thing right and [<a href="https://overcast.fm/+IpmZXNSY/1209">TS</a>]

00:20:13   if they understand that when the little [<a href="https://overcast.fm/+IpmZXNSY/1213">TS</a>]

00:20:16   other little picture thing has a number [<a href="https://overcast.fm/+IpmZXNSY/1216">TS</a>]

00:20:18   on it that it tells you there's updates [<a href="https://overcast.fm/+IpmZXNSY/1218">TS</a>]

00:20:19   to your applications and you get a newer [<a href="https://overcast.fm/+IpmZXNSY/1219">TS</a>]

00:20:21   version of thing and maybe you notice [<a href="https://overcast.fm/+IpmZXNSY/1221">TS</a>]

00:20:22   like oh it looks a little different now [<a href="https://overcast.fm/+IpmZXNSY/1222">TS</a>]

00:20:23   like they added stuff to work with [<a href="https://overcast.fm/+IpmZXNSY/1223">TS</a>]

00:20:24   friends or there's you know really more [<a href="https://overcast.fm/+IpmZXNSY/1224">TS</a>]

00:20:26   ads all over it or whatever like the [<a href="https://overcast.fm/+IpmZXNSY/1226">TS</a>]

00:20:29   idea that newer versions are available I [<a href="https://overcast.fm/+IpmZXNSY/1229">TS</a>]

00:20:32   think Apple makes that easy enough that [<a href="https://overcast.fm/+IpmZXNSY/1232">TS</a>]

00:20:34   you could figure out how to make that [<a href="https://overcast.fm/+IpmZXNSY/1234">TS</a>]

00:20:35   happen you know on your phone or on your [<a href="https://overcast.fm/+IpmZXNSY/1235">TS</a>]

00:20:38   Mac or whatever but clearly nowhere in [<a href="https://overcast.fm/+IpmZXNSY/1238">TS</a>]

00:20:41   that process is more payment taking [<a href="https://overcast.fm/+IpmZXNSY/1241">TS</a>]

00:20:43   place and like you just get an updated [<a href="https://overcast.fm/+IpmZXNSY/1243">TS</a>]

00:20:45   version of that app I don't even know if [<a href="https://overcast.fm/+IpmZXNSY/1245">TS</a>]

00:20:48   people understand that especially in the [<a href="https://overcast.fm/+IpmZXNSY/1248">TS</a>]

00:20:49   case where like if you do an upgrade and [<a href="https://overcast.fm/+IpmZXNSY/1249">TS</a>]

00:20:50   like oh I like the old version better [<a href="https://overcast.fm/+IpmZXNSY/1250">TS</a>]

00:20:52   they move buttons around or something [<a href="https://overcast.fm/+IpmZXNSY/1252">TS</a>]

00:20:53   you know you do have to pay for it but [<a href="https://overcast.fm/+IpmZXNSY/1253">TS</a>]

00:20:56   you wish you had the old version of [<a href="https://overcast.fm/+IpmZXNSY/1256">TS</a>]

00:20:58   course an apple with the App Store [<a href="https://overcast.fm/+IpmZXNSY/1258">TS</a>]

00:21:00   provides no way for you to say no easy [<a href="https://overcast.fm/+IpmZXNSY/1260">TS</a>]

00:21:02   way our regular consumers say unknown [<a href="https://overcast.fm/+IpmZXNSY/1262">TS</a>]

00:21:04   and I'm bringing me back to the old [<a href="https://overcast.fm/+IpmZXNSY/1264">TS</a>]

00:21:05   version I guess they could restore from [<a href="https://overcast.fm/+IpmZXNSY/1265">TS</a>]

00:21:06   a backup but even that I think it's too [<a href="https://overcast.fm/+IpmZXNSY/1266">TS</a>]

00:21:07   complicated for the average person for [<a href="https://overcast.fm/+IpmZXNSY/1267">TS</a>]

00:21:09   the average person if you figure out the [<a href="https://overcast.fm/+IpmZXNSY/1269">TS</a>]

00:21:11   upgrades thing and get a new version of [<a href="https://overcast.fm/+IpmZXNSY/1271">TS</a>]

00:21:13   the friends and you don't like it and [<a href="https://overcast.fm/+IpmZXNSY/1273">TS</a>]

00:21:14   you wish you had the previous version [<a href="https://overcast.fm/+IpmZXNSY/1274">TS</a>]

00:21:15   back I think you're immediately beyond [<a href="https://overcast.fm/+IpmZXNSY/1275">TS</a>]

00:21:18   your capacity to get that done without [<a href="https://overcast.fm/+IpmZXNSY/1278">TS</a>]

00:21:20   doing a little bit of research or [<a href="https://overcast.fm/+IpmZXNSY/1280">TS</a>]

00:21:21   learning something and that might be [<a href="https://overcast.fm/+IpmZXNSY/1281">TS</a>]

00:21:23   frustrating but certainly no part of [<a href="https://overcast.fm/+IpmZXNSY/1283">TS</a>]

00:21:25   that experiences that you have to pay [<a href="https://overcast.fm/+IpmZXNSY/1285">TS</a>]

00:21:26   again for this application and he points [<a href="https://overcast.fm/+IpmZXNSY/1286">TS</a>]

00:21:33   out that on iOS you have this problem [<a href="https://overcast.fm/+IpmZXNSY/1293">TS</a>]

00:21:34   where if you were to buy a second [<a href="https://overcast.fm/+IpmZXNSY/1294">TS</a>]

00:21:36   version and you had data associated with [<a href="https://overcast.fm/+IpmZXNSY/1296">TS</a>]

00:21:38   the application it's not easy for the [<a href="https://overcast.fm/+IpmZXNSY/1298">TS</a>]

00:21:40   new version of the application to share [<a href="https://overcast.fm/+IpmZXNSY/1300">TS</a>]

00:21:41   the data with the old one because [<a href="https://overcast.fm/+IpmZXNSY/1301">TS</a>]

00:21:42   they're sandbox and everything so that's [<a href="https://overcast.fm/+IpmZXNSY/1302">TS</a>]

00:21:44   a confusing thing as well but like by [<a href="https://overcast.fm/+IpmZXNSY/1304">TS</a>]

00:21:46   not having paid upgrades it you know the [<a href="https://overcast.fm/+IpmZXNSY/1306">TS</a>]

00:21:50   impression that you're giving users on [<a href="https://overcast.fm/+IpmZXNSY/1310">TS</a>]

00:21:52   these platforms is that you buy an app [<a href="https://overcast.fm/+IpmZXNSY/1312">TS</a>]

00:21:54   once and it's yours forever there's a [<a href="https://overcast.fm/+IpmZXNSY/1314">TS</a>]

00:21:57   later feedback that gets that gets more [<a href="https://overcast.fm/+IpmZXNSY/1317">TS</a>]

00:21:59   into this thing but I think that's a [<a href="https://overcast.fm/+IpmZXNSY/1319">TS</a>]

00:22:00   good question of like lose this thing we [<a href="https://overcast.fm/+IpmZXNSY/1320">TS</a>]

00:22:02   keep talking about grades because we're [<a href="https://overcast.fm/+IpmZXNSY/1322">TS</a>]

00:22:03   all Mac users and we know about like [<a href="https://overcast.fm/+IpmZXNSY/1323">TS</a>]

00:22:05   paying paying for a new version of [<a href="https://overcast.fm/+IpmZXNSY/1325">TS</a>]

00:22:07   Photoshop [<a href="https://overcast.fm/+IpmZXNSY/1327">TS</a>]

00:22:08   paying less than you would pay if you're [<a href="https://overcast.fm/+IpmZXNSY/1328">TS</a>]

00:22:09   buying for the first time that upgrade [<a href="https://overcast.fm/+IpmZXNSY/1329">TS</a>]

00:22:10   pricing I don't think that concept [<a href="https://overcast.fm/+IpmZXNSY/1330">TS</a>]

00:22:11   exists in the mind of most consumers who [<a href="https://overcast.fm/+IpmZXNSY/1331">TS</a>]

00:22:14   are like buying iPhones or whatever so [<a href="https://overcast.fm/+IpmZXNSY/1334">TS</a>]

00:22:16   that's a good point [<a href="https://overcast.fm/+IpmZXNSY/1336">TS</a>]

00:22:17   Steve Craig points out that paid [<a href="https://overcast.fm/+IpmZXNSY/1337">TS</a>]

00:22:20   upgrades in the Mac App Store or the iOS [<a href="https://overcast.fm/+IpmZXNSY/1340">TS</a>]

00:22:22   App Store would certainly be a big [<a href="https://overcast.fm/+IpmZXNSY/1342">TS</a>]

00:22:23   crowd-pleaser to announce the WotC I [<a href="https://overcast.fm/+IpmZXNSY/1343">TS</a>]

00:22:25   think it would be but I don't think that [<a href="https://overcast.fm/+IpmZXNSY/1345">TS</a>]

00:22:28   makes it any more or less likely that's [<a href="https://overcast.fm/+IpmZXNSY/1348">TS</a>]

00:22:29   really not how Apple Apple operates and [<a href="https://overcast.fm/+IpmZXNSY/1349">TS</a>]

00:22:31   people like the idea that apples like [<a href="https://overcast.fm/+IpmZXNSY/1351">TS</a>]

00:22:32   carefully planning something and like [<a href="https://overcast.fm/+IpmZXNSY/1352">TS</a>]

00:22:34   all they're intentionally not giving us [<a href="https://overcast.fm/+IpmZXNSY/1354">TS</a>]

00:22:35   paid upgrade because they want to [<a href="https://overcast.fm/+IpmZXNSY/1355">TS</a>]

00:22:36   announce a B C and have it be exciting [<a href="https://overcast.fm/+IpmZXNSY/1356">TS</a>]

00:22:38   it's not really the way they work I mean [<a href="https://overcast.fm/+IpmZXNSY/1358">TS</a>]

00:22:41   they'll hold something back if they have [<a href="https://overcast.fm/+IpmZXNSY/1361">TS</a>]

00:22:43   to of like a week or so or a month or so [<a href="https://overcast.fm/+IpmZXNSY/1363">TS</a>]

00:22:46   and then maybe they'll announce it a [<a href="https://overcast.fm/+IpmZXNSY/1366">TS</a>]

00:22:48   little early if it's landing on an event [<a href="https://overcast.fm/+IpmZXNSY/1368">TS</a>]

00:22:49   like WTC but Apple decides when WotC is [<a href="https://overcast.fm/+IpmZXNSY/1369">TS</a>]

00:22:52   and they certainly haven't been holding [<a href="https://overcast.fm/+IpmZXNSY/1372">TS</a>]

00:22:53   for years this feature so they could [<a href="https://overcast.fm/+IpmZXNSY/1373">TS</a>]

00:22:55   have something to announce at WABC it's [<a href="https://overcast.fm/+IpmZXNSY/1375">TS</a>]

00:22:56   not the way that work once you get a WWC [<a href="https://overcast.fm/+IpmZXNSY/1376">TS</a>]

00:22:59   is a new phone in iOS 6 preview but [<a href="https://overcast.fm/+IpmZXNSY/1379">TS</a>]

00:23:02   probably you know that's not why we [<a href="https://overcast.fm/+IpmZXNSY/1382">TS</a>]

00:23:05   don't hit it's not centered around [<a href="https://overcast.fm/+IpmZXNSY/1385">TS</a>]

00:23:06   events that's not how that works [<a href="https://overcast.fm/+IpmZXNSY/1386">TS</a>]

00:23:08   Chris Clark wrote in to tell me that the [<a href="https://overcast.fm/+IpmZXNSY/1388">TS</a>]

00:23:11   the concept of one low price for [<a href="https://overcast.fm/+IpmZXNSY/1391">TS</a>]

00:23:15   everything and no upgrades his making [<a href="https://overcast.fm/+IpmZXNSY/1395">TS</a>]

00:23:17   him adjust his buying habits so he's an [<a href="https://overcast.fm/+IpmZXNSY/1397">TS</a>]

00:23:19   aperture customer and so aperture used [<a href="https://overcast.fm/+IpmZXNSY/1399">TS</a>]

00:23:21   to be like this $200 app or whatever it [<a href="https://overcast.fm/+IpmZXNSY/1401">TS</a>]

00:23:23   was and then when I went into the App [<a href="https://overcast.fm/+IpmZXNSY/1403">TS</a>]

00:23:24   Store the like hey it's 70 bucks and [<a href="https://overcast.fm/+IpmZXNSY/1404">TS</a>]

00:23:25   there's no more upgrades it's just 70 or [<a href="https://overcast.fm/+IpmZXNSY/1405">TS</a>]

00:23:27   80 bucks for everybody and so that [<a href="https://overcast.fm/+IpmZXNSY/1407">TS</a>]

00:23:31   eliminates this by initially at a high [<a href="https://overcast.fm/+IpmZXNSY/1411">TS</a>]

00:23:33   price and then get the upgrade to the [<a href="https://overcast.fm/+IpmZXNSY/1413">TS</a>]

00:23:34   next version the lower price thing [<a href="https://overcast.fm/+IpmZXNSY/1414">TS</a>]

00:23:35   everything is the lower price so yeah [<a href="https://overcast.fm/+IpmZXNSY/1415">TS</a>]

00:23:37   welcome everybody make more people buy [<a href="https://overcast.fm/+IpmZXNSY/1417">TS</a>]

00:23:38   software but now he's in a situation [<a href="https://overcast.fm/+IpmZXNSY/1418">TS</a>]

00:23:40   where aperture 3 is already pretty old [<a href="https://overcast.fm/+IpmZXNSY/1420">TS</a>]

00:23:42   this is like 2 years old and he's [<a href="https://overcast.fm/+IpmZXNSY/1422">TS</a>]

00:23:45   reluctant to buy it because he knows [<a href="https://overcast.fm/+IpmZXNSY/1425">TS</a>]

00:23:47   that if aperture 4 comes out like you [<a href="https://overcast.fm/+IpmZXNSY/1427">TS</a>]

00:23:49   know in a couple months or something [<a href="https://overcast.fm/+IpmZXNSY/1429">TS</a>]

00:23:50   which he thinks it's soon to be just [<a href="https://overcast.fm/+IpmZXNSY/1430">TS</a>]

00:23:52   around the corner he's gonna have to buy [<a href="https://overcast.fm/+IpmZXNSY/1432">TS</a>]

00:23:54   it all over again whereas if aperture 3 [<a href="https://overcast.fm/+IpmZXNSY/1434">TS</a>]

00:23:57   was you know $200 but he knew he could [<a href="https://overcast.fm/+IpmZXNSY/1437">TS</a>]

00:23:59   get an upgrade to aperture for 420 he [<a href="https://overcast.fm/+IpmZXNSY/1439">TS</a>]

00:24:01   would buy aperture 3 now to get onboard [<a href="https://overcast.fm/+IpmZXNSY/1441">TS</a>]

00:24:03   the upgrade train then paid a lower [<a href="https://overcast.fm/+IpmZXNSY/1443">TS</a>]

00:24:05   price later so now he's kind of like [<a href="https://overcast.fm/+IpmZXNSY/1445">TS</a>]

00:24:07   hesitant to buy because it's like if you [<a href="https://overcast.fm/+IpmZXNSY/1447">TS</a>]

00:24:11   buy the old version the day before the [<a href="https://overcast.fm/+IpmZXNSY/1451">TS</a>]

00:24:12   new version comes out there's you have [<a href="https://overcast.fm/+IpmZXNSY/1452">TS</a>]

00:24:14   no recourse you don't get the new [<a href="https://overcast.fm/+IpmZXNSY/1454">TS</a>]

00:24:16   version for a discounted price or free [<a href="https://overcast.fm/+IpmZXNSY/1456">TS</a>]

00:24:18   or anything like that is like oh well [<a href="https://overcast.fm/+IpmZXNSY/1458">TS</a>]

00:24:19   flex to be you right [<a href="https://overcast.fm/+IpmZXNSY/1459">TS</a>]

00:24:20   whereas in the old model if you buy [<a href="https://overcast.fm/+IpmZXNSY/1460">TS</a>]

00:24:22   Photoshop cs5 the day before CSX comes [<a href="https://overcast.fm/+IpmZXNSY/1462">TS</a>]

00:24:25   out you can upgrade to CSX for a much [<a href="https://overcast.fm/+IpmZXNSY/1465">TS</a>]

00:24:28   reduced price instead of having to pay [<a href="https://overcast.fm/+IpmZXNSY/1468">TS</a>]

00:24:30   the full price for cs6 again and again I [<a href="https://overcast.fm/+IpmZXNSY/1470">TS</a>]

00:24:32   think apples idea is well okay so lower [<a href="https://overcast.fm/+IpmZXNSY/1472">TS</a>]

00:24:34   all your prices so that it's not painful [<a href="https://overcast.fm/+IpmZXNSY/1474">TS</a>]

00:24:35   to get the new version no matter what [<a href="https://overcast.fm/+IpmZXNSY/1475">TS</a>]

00:24:37   like lower your prices so that it's even [<a href="https://overcast.fm/+IpmZXNSY/1477">TS</a>]

00:24:39   lower than the upgrade price would be [<a href="https://overcast.fm/+IpmZXNSY/1479">TS</a>]

00:24:40   and isn't that doesn't make everybody [<a href="https://overcast.fm/+IpmZXNSY/1480">TS</a>]

00:24:42   happy but people used to the old way [<a href="https://overcast.fm/+IpmZXNSY/1482">TS</a>]

00:24:45   have new things to worry about there he [<a href="https://overcast.fm/+IpmZXNSY/1485">TS</a>]

00:24:48   points out that maybe it's because he's [<a href="https://overcast.fm/+IpmZXNSY/1488">TS</a>]

00:24:49   an Apple nerd and watch for upgrades and [<a href="https://overcast.fm/+IpmZXNSY/1489">TS</a>]

00:24:50   things about this type of thing and [<a href="https://overcast.fm/+IpmZXNSY/1490">TS</a>]

00:24:51   maybe it's not relevant at all to a [<a href="https://overcast.fm/+IpmZXNSY/1491">TS</a>]

00:24:53   regular consumer and that's probably [<a href="https://overcast.fm/+IpmZXNSY/1493">TS</a>]

00:24:54   true too but this is another example of [<a href="https://overcast.fm/+IpmZXNSY/1494">TS</a>]

00:24:55   people who are used to one model of [<a href="https://overcast.fm/+IpmZXNSY/1495">TS</a>]

00:24:57   software even just this is a consumer if [<a href="https://overcast.fm/+IpmZXNSY/1497">TS</a>]

00:24:59   not as a developer might have trouble [<a href="https://overcast.fm/+IpmZXNSY/1499">TS</a>]

00:25:01   adjusting to whatever the heck apples [<a href="https://overcast.fm/+IpmZXNSY/1501">TS</a>]

00:25:02   trying to do especially since they seem [<a href="https://overcast.fm/+IpmZXNSY/1502">TS</a>]

00:25:03   so reluctant to fully articulate what it [<a href="https://overcast.fm/+IpmZXNSY/1503">TS</a>]

00:25:06   is they're trying to do had some [<a href="https://overcast.fm/+IpmZXNSY/1506">TS</a>]

00:25:09   questions last time but in-app purchase [<a href="https://overcast.fm/+IpmZXNSY/1509">TS</a>]

00:25:10   and how that relates to the Mac App [<a href="https://overcast.fm/+IpmZXNSY/1510">TS</a>]

00:25:12   Store and I said it you know I didn't [<a href="https://overcast.fm/+IpmZXNSY/1512">TS</a>]

00:25:14   know if it was in that gap store and you [<a href="https://overcast.fm/+IpmZXNSY/1514">TS</a>]

00:25:15   said it was and it isn't in the Mac App [<a href="https://overcast.fm/+IpmZXNSY/1515">TS</a>]

00:25:17   Store but subsequent feedback in me [<a href="https://overcast.fm/+IpmZXNSY/1517">TS</a>]

00:25:18   actually looking at the documentation [<a href="https://overcast.fm/+IpmZXNSY/1518">TS</a>]

00:25:19   afterwards has shown me that in-app [<a href="https://overcast.fm/+IpmZXNSY/1519">TS</a>]

00:25:22   purchase isn't really a way to handle [<a href="https://overcast.fm/+IpmZXNSY/1522">TS</a>]

00:25:25   paid upgrades at all there's two ways [<a href="https://overcast.fm/+IpmZXNSY/1525">TS</a>]

00:25:27   you could do in-app purchase in the Mac [<a href="https://overcast.fm/+IpmZXNSY/1527">TS</a>]

00:25:28   App Store the first one is where you're [<a href="https://overcast.fm/+IpmZXNSY/1528">TS</a>]

00:25:31   unlocking features so you give them an [<a href="https://overcast.fm/+IpmZXNSY/1531">TS</a>]

00:25:34   application and everything that that [<a href="https://overcast.fm/+IpmZXNSY/1534">TS</a>]

00:25:36   application can do is already built into [<a href="https://overcast.fm/+IpmZXNSY/1536">TS</a>]

00:25:38   the application and within in-app [<a href="https://overcast.fm/+IpmZXNSY/1538">TS</a>]

00:25:41   purchase you could unlock functionality [<a href="https://overcast.fm/+IpmZXNSY/1541">TS</a>]

00:25:43   right so you can have like the plain [<a href="https://overcast.fm/+IpmZXNSY/1543">TS</a>]

00:25:45   version and then pay extra and it [<a href="https://overcast.fm/+IpmZXNSY/1545">TS</a>]

00:25:47   unlocks all the pro features for [<a href="https://overcast.fm/+IpmZXNSY/1547">TS</a>]

00:25:49   something isn't that like a paid upgrade [<a href="https://overcast.fm/+IpmZXNSY/1549">TS</a>]

00:25:50   well no not really because the paid [<a href="https://overcast.fm/+IpmZXNSY/1550">TS</a>]

00:25:51   upgrade is like you release a piece of [<a href="https://overcast.fm/+IpmZXNSY/1551">TS</a>]

00:25:53   software and then you work for six more [<a href="https://overcast.fm/+IpmZXNSY/1553">TS</a>]

00:25:55   months on version 2 of that software and [<a href="https://overcast.fm/+IpmZXNSY/1555">TS</a>]

00:25:58   then you want to get some incremental [<a href="https://overcast.fm/+IpmZXNSY/1558">TS</a>]

00:25:59   revenue from the people who've already [<a href="https://overcast.fm/+IpmZXNSY/1559">TS</a>]

00:26:00   bought version 1 and if you're working [<a href="https://overcast.fm/+IpmZXNSY/1560">TS</a>]

00:26:02   for 6 months that means the stuff you [<a href="https://overcast.fm/+IpmZXNSY/1562">TS</a>]

00:26:03   finished at the end of those 6 months [<a href="https://overcast.fm/+IpmZXNSY/1563">TS</a>]

00:26:04   isn't in the executable that the version [<a href="https://overcast.fm/+IpmZXNSY/1564">TS</a>]

00:26:06   1 people have and I suppose you could [<a href="https://overcast.fm/+IpmZXNSY/1566">TS</a>]

00:26:08   release a new version of version 1 and [<a href="https://overcast.fm/+IpmZXNSY/1568">TS</a>]

00:26:10   with all these features locked into it [<a href="https://overcast.fm/+IpmZXNSY/1570">TS</a>]

00:26:11   and then charge them to unlock it ah but [<a href="https://overcast.fm/+IpmZXNSY/1571">TS</a>]

00:26:14   I don't I don't know how that like what [<a href="https://overcast.fm/+IpmZXNSY/1574">TS</a>]

00:26:18   if your application is radically [<a href="https://overcast.fm/+IpmZXNSY/1578">TS</a>]

00:26:19   different right then you give them [<a href="https://overcast.fm/+IpmZXNSY/1579">TS</a>]

00:26:21   version 2 and our city got version 1 and [<a href="https://overcast.fm/+IpmZXNSY/1581">TS</a>]

00:26:25   they've unlocked features in version 1 [<a href="https://overcast.fm/+IpmZXNSY/1585">TS</a>]

00:26:26   then you give them version 2 but you [<a href="https://overcast.fm/+IpmZXNSY/1586">TS</a>]

00:26:28   don't change the name of the application [<a href="https://overcast.fm/+IpmZXNSY/1588">TS</a>]

00:26:29   so you get version 2 but it looks [<a href="https://overcast.fm/+IpmZXNSY/1589">TS</a>]

00:26:30   totally different but now stuff is [<a href="https://overcast.fm/+IpmZXNSY/1590">TS</a>]

00:26:31   locked again it's a strange [<a href="https://overcast.fm/+IpmZXNSY/1591">TS</a>]

00:26:34   I don't think that's what Apple intends [<a href="https://overcast.fm/+IpmZXNSY/1594">TS</a>]

00:26:36   in-app purchases to to be like as a [<a href="https://overcast.fm/+IpmZXNSY/1596">TS</a>]

00:26:40   replacement upgrades and maybe they do [<a href="https://overcast.fm/+IpmZXNSY/1600">TS</a>]

00:26:41   it's hard to tell again they don't [<a href="https://overcast.fm/+IpmZXNSY/1601">TS</a>]

00:26:42   really express their intent with these [<a href="https://overcast.fm/+IpmZXNSY/1602">TS</a>]

00:26:44   features but it's hard to tell like is [<a href="https://overcast.fm/+IpmZXNSY/1604">TS</a>]

00:26:45   this how you expect to stop great or [<a href="https://overcast.fm/+IpmZXNSY/1605">TS</a>]

00:26:46   applications to keep giving people new [<a href="https://overcast.fm/+IpmZXNSY/1606">TS</a>]

00:26:48   executables with successively larger [<a href="https://overcast.fm/+IpmZXNSY/1608">TS</a>]

00:26:51   portions of it hidden as locked away [<a href="https://overcast.fm/+IpmZXNSY/1611">TS</a>]

00:26:55   things and then you pay inside the [<a href="https://overcast.fm/+IpmZXNSY/1615">TS</a>]

00:26:59   application to unlock those new things [<a href="https://overcast.fm/+IpmZXNSY/1619">TS</a>]

00:27:01   and then we give you a new version that [<a href="https://overcast.fm/+IpmZXNSY/1621">TS</a>]

00:27:02   has I guess has even more stuff locked [<a href="https://overcast.fm/+IpmZXNSY/1622">TS</a>]

00:27:04   and then you pay to unlock those things [<a href="https://overcast.fm/+IpmZXNSY/1624">TS</a>]

00:27:06   what about the things you're unlocking [<a href="https://overcast.fm/+IpmZXNSY/1626">TS</a>]

00:27:07   revisions to the current features I'm [<a href="https://overcast.fm/+IpmZXNSY/1627">TS</a>]

00:27:09   just thinking as an app developer like [<a href="https://overcast.fm/+IpmZXNSY/1629">TS</a>]

00:27:10   how would you manage this set of [<a href="https://overcast.fm/+IpmZXNSY/1630">TS</a>]

00:27:12   features that have been progressively [<a href="https://overcast.fm/+IpmZXNSY/1632">TS</a>]

00:27:14   unlocked because you're not always [<a href="https://overcast.fm/+IpmZXNSY/1634">TS</a>]

00:27:15   adding feature sometimes you're refining [<a href="https://overcast.fm/+IpmZXNSY/1635">TS</a>]

00:27:16   the old ones [<a href="https://overcast.fm/+IpmZXNSY/1636">TS</a>]

00:27:17   so I don't quite see how that works and [<a href="https://overcast.fm/+IpmZXNSY/1637">TS</a>]

00:27:20   especially if you're going to radically [<a href="https://overcast.fm/+IpmZXNSY/1640">TS</a>]

00:27:22   alter your product like version 2 is [<a href="https://overcast.fm/+IpmZXNSY/1642">TS</a>]

00:27:23   like a major overhaul from version 1 you [<a href="https://overcast.fm/+IpmZXNSY/1643">TS</a>]

00:27:26   can't keep releasing to the same product [<a href="https://overcast.fm/+IpmZXNSY/1646">TS</a>]

00:27:27   because you're kind of stomping on the [<a href="https://overcast.fm/+IpmZXNSY/1647">TS</a>]

00:27:29   version 1 people's toes you know I'm [<a href="https://overcast.fm/+IpmZXNSY/1649">TS</a>]

00:27:32   talk more about that a little bit too [<a href="https://overcast.fm/+IpmZXNSY/1652">TS</a>]

00:27:34   the whole idea of letting people keep [<a href="https://overcast.fm/+IpmZXNSY/1654">TS</a>]

00:27:36   using what they'd like to use instead of [<a href="https://overcast.fm/+IpmZXNSY/1656">TS</a>]

00:27:37   being forced to upgrade and the second [<a href="https://overcast.fm/+IpmZXNSY/1657">TS</a>]

00:27:39   model is where you for in-app purchase [<a href="https://overcast.fm/+IpmZXNSY/1659">TS</a>]

00:27:42   you just provide content so you can't [<a href="https://overcast.fm/+IpmZXNSY/1662">TS</a>]

00:27:43   provide executables you can't modify [<a href="https://overcast.fm/+IpmZXNSY/1663">TS</a>]

00:27:45   your applications bundle as that book [<a href="https://overcast.fm/+IpmZXNSY/1665">TS</a>]

00:27:47   calls it you can just provide like [<a href="https://overcast.fm/+IpmZXNSY/1667">TS</a>]

00:27:49   levels or data that you can put them a [<a href="https://overcast.fm/+IpmZXNSY/1669">TS</a>]

00:27:51   Documents folder and that obviously [<a href="https://overcast.fm/+IpmZXNSY/1671">TS</a>]

00:27:52   doesn't really apply to doing an upgrade [<a href="https://overcast.fm/+IpmZXNSY/1672">TS</a>]

00:27:53   to an application [<a href="https://overcast.fm/+IpmZXNSY/1673">TS</a>]

00:27:54   I can't alter the executable or any part [<a href="https://overcast.fm/+IpmZXNSY/1674">TS</a>]

00:27:57   of it I can just provide your data for [<a href="https://overcast.fm/+IpmZXNSY/1677">TS</a>]

00:27:58   games and stuff that might work if [<a href="https://overcast.fm/+IpmZXNSY/1678">TS</a>]

00:28:00   you're just giving you levels but for an [<a href="https://overcast.fm/+IpmZXNSY/1680">TS</a>]

00:28:02   application you really need to alter the [<a href="https://overcast.fm/+IpmZXNSY/1682">TS</a>]

00:28:03   executable to provide new features huh [<a href="https://overcast.fm/+IpmZXNSY/1683">TS</a>]

00:28:09   some musings on wilshire please blog [<a href="https://overcast.fm/+IpmZXNSY/1689">TS</a>]

00:28:12   which I have again put in the show notes [<a href="https://overcast.fm/+IpmZXNSY/1692">TS</a>]

00:28:13   is a Mac App Store needs paid upgrades [<a href="https://overcast.fm/+IpmZXNSY/1693">TS</a>]

00:28:16   thinking about it more afterwards and [<a href="https://overcast.fm/+IpmZXNSY/1696">TS</a>]

00:28:17   reading all the feedback it creasing Lee [<a href="https://overcast.fm/+IpmZXNSY/1697">TS</a>]

00:28:20   looks to me kind of like you know about [<a href="https://overcast.fm/+IpmZXNSY/1700">TS</a>]

00:28:22   talking to the bear that sounds like [<a href="https://overcast.fm/+IpmZXNSY/1702">TS</a>]

00:28:24   something you would know about talking [<a href="https://overcast.fm/+IpmZXNSY/1704">TS</a>]

00:28:25   to the bear like smoking the bear thing [<a href="https://overcast.fm/+IpmZXNSY/1705">TS</a>]

00:28:29   or that you never heard of that it's [<a href="https://overcast.fm/+IpmZXNSY/1709">TS</a>]

00:28:32   like when you talk to a stuffed animal [<a href="https://overcast.fm/+IpmZXNSY/1712">TS</a>]

00:28:35   bear yeah to work something out you're [<a href="https://overcast.fm/+IpmZXNSY/1715">TS</a>]

00:28:38   talking to an inanimate object because [<a href="https://overcast.fm/+IpmZXNSY/1718">TS</a>]

00:28:40   the act of explaining it helps you work [<a href="https://overcast.fm/+IpmZXNSY/1720">TS</a>]

00:28:42   out but this is for people who don't [<a href="https://overcast.fm/+IpmZXNSY/1722">TS</a>]

00:28:45   have like radio internet radio shows [<a href="https://overcast.fm/+IpmZXNSY/1725">TS</a>]

00:28:48   yeah okay I haven't done that I don't [<a href="https://overcast.fm/+IpmZXNSY/1728">TS</a>]

00:28:51   know if it's a stuffed bear or even know [<a href="https://overcast.fm/+IpmZXNSY/1731">TS</a>]

00:28:52   if is the right thing but it's it's done [<a href="https://overcast.fm/+IpmZXNSY/1732">TS</a>]

00:28:54   I don't recommend going to talking - [<a href="https://overcast.fm/+IpmZXNSY/1734">TS</a>]

00:28:56   bear calm don't do that all right [<a href="https://overcast.fm/+IpmZXNSY/1736">TS</a>]

00:28:59   actually do it I'll put it into the into [<a href="https://overcast.fm/+IpmZXNSY/1739">TS</a>]

00:29:01   the show notes so getting away from the [<a href="https://overcast.fm/+IpmZXNSY/1741">TS</a>]

00:29:07   well-known saying that I apparently [<a href="https://overcast.fm/+IpmZXNSY/1747">TS</a>]

00:29:08   don't remember very well [<a href="https://overcast.fm/+IpmZXNSY/1748">TS</a>]

00:29:10   looking at the blog it's kind of like [<a href="https://overcast.fm/+IpmZXNSY/1750">TS</a>]

00:29:13   we'll Shipley's having a conversation [<a href="https://overcast.fm/+IpmZXNSY/1753">TS</a>]

00:29:14   with himself about how he has to change [<a href="https://overcast.fm/+IpmZXNSY/1754">TS</a>]

00:29:17   his business right like the act of [<a href="https://overcast.fm/+IpmZXNSY/1757">TS</a>]

00:29:20   writing down it's kind of like when [<a href="https://overcast.fm/+IpmZXNSY/1760">TS</a>]

00:29:22   you're going to complain to somebody [<a href="https://overcast.fm/+IpmZXNSY/1762">TS</a>]

00:29:24   about something or writing a long email [<a href="https://overcast.fm/+IpmZXNSY/1764">TS</a>]

00:29:26   to complain to them and as you write it [<a href="https://overcast.fm/+IpmZXNSY/1766">TS</a>]

00:29:27   as you try to articulate and justify [<a href="https://overcast.fm/+IpmZXNSY/1767">TS</a>]

00:29:31   your position you lead yourself to the [<a href="https://overcast.fm/+IpmZXNSY/1771">TS</a>]

00:29:34   things you can do to get around it [<a href="https://overcast.fm/+IpmZXNSY/1774">TS</a>]

00:29:37   uh and that this thing kind of reads [<a href="https://overcast.fm/+IpmZXNSY/1777">TS</a>]

00:29:39   like that like here's how my business [<a href="https://overcast.fm/+IpmZXNSY/1779">TS</a>]

00:29:41   works here's how the new model makes my [<a href="https://overcast.fm/+IpmZXNSY/1781">TS</a>]

00:29:44   business not work the same way and [<a href="https://overcast.fm/+IpmZXNSY/1784">TS</a>]

00:29:46   here's how I can't make money the same [<a href="https://overcast.fm/+IpmZXNSY/1786">TS</a>]

00:29:48   way I used to he doesn't quite get to [<a href="https://overcast.fm/+IpmZXNSY/1788">TS</a>]

00:29:50   and therefore a call he does a little [<a href="https://overcast.fm/+IpmZXNSY/1790">TS</a>]

00:29:52   bit and therefore I would have to change [<a href="https://overcast.fm/+IpmZXNSY/1792">TS</a>]

00:29:54   my business an x y&z way to continue to [<a href="https://overcast.fm/+IpmZXNSY/1794">TS</a>]

00:29:57   make money I would not be able to [<a href="https://overcast.fm/+IpmZXNSY/1797">TS</a>]

00:29:58   provide upgrades ongoing and have to [<a href="https://overcast.fm/+IpmZXNSY/1798">TS</a>]

00:30:00   make new products because you know he [<a href="https://overcast.fm/+IpmZXNSY/1800">TS</a>]

00:30:02   kind of touches on that a little bit but [<a href="https://overcast.fm/+IpmZXNSY/1802">TS</a>]

00:30:03   that's that's how I'm starting to view [<a href="https://overcast.fm/+IpmZXNSY/1803">TS</a>]

00:30:05   this and that's a lot of the people who [<a href="https://overcast.fm/+IpmZXNSY/1805">TS</a>]

00:30:07   are don't really have much stake and it [<a href="https://overcast.fm/+IpmZXNSY/1807">TS</a>]

00:30:10   developed like they're just consumers [<a href="https://overcast.fm/+IpmZXNSY/1810">TS</a>]

00:30:11   they say well yeah I don't really care [<a href="https://overcast.fm/+IpmZXNSY/1811">TS</a>]

00:30:13   if it's tough for consumers maybe Apple [<a href="https://overcast.fm/+IpmZXNSY/1813">TS</a>]

00:30:14   doesn't either they're just saying not [<a href="https://overcast.fm/+IpmZXNSY/1814">TS</a>]

00:30:15   you know just adjust Apple decides this [<a href="https://overcast.fm/+IpmZXNSY/1815">TS</a>]

00:30:17   is what we're going to do and if [<a href="https://overcast.fm/+IpmZXNSY/1817">TS</a>]

00:30:19   developers who just have to adjust to it [<a href="https://overcast.fm/+IpmZXNSY/1819">TS</a>]

00:30:20   and that big blog post like that from [<a href="https://overcast.fm/+IpmZXNSY/1820">TS</a>]

00:30:24   ville Shipley is kind of like him coming [<a href="https://overcast.fm/+IpmZXNSY/1824">TS</a>]

00:30:26   to terms with how the old model is not [<a href="https://overcast.fm/+IpmZXNSY/1826">TS</a>]

00:30:28   going to work for him and possible ways [<a href="https://overcast.fm/+IpmZXNSY/1828">TS</a>]

00:30:30   that he can adjust to it he's also [<a href="https://overcast.fm/+IpmZXNSY/1830">TS</a>]

00:30:32   complaining and saying look Apple if you [<a href="https://overcast.fm/+IpmZXNSY/1832">TS</a>]

00:30:33   would just provide this feature then I [<a href="https://overcast.fm/+IpmZXNSY/1833">TS</a>]

00:30:35   wouldn't have to adjust in this way and [<a href="https://overcast.fm/+IpmZXNSY/1835">TS</a>]

00:30:36   we could continue to make money the [<a href="https://overcast.fm/+IpmZXNSY/1836">TS</a>]

00:30:37   normal way we did and he also argues for [<a href="https://overcast.fm/+IpmZXNSY/1837">TS</a>]

00:30:39   why he thinks the way he used to make [<a href="https://overcast.fm/+IpmZXNSY/1839">TS</a>]

00:30:41   money is actually good for consumers in [<a href="https://overcast.fm/+IpmZXNSY/1841">TS</a>]

00:30:44   terms of being able to make a major new [<a href="https://overcast.fm/+IpmZXNSY/1844">TS</a>]

00:30:47   versions of a product instead of just [<a href="https://overcast.fm/+IpmZXNSY/1847">TS</a>]

00:30:48   making one product and then quickly [<a href="https://overcast.fm/+IpmZXNSY/1848">TS</a>]

00:30:50   moving on and saying well that's done [<a href="https://overcast.fm/+IpmZXNSY/1850">TS</a>]

00:30:51   I'm never going to look at that product [<a href="https://overcast.fm/+IpmZXNSY/1851">TS</a>]

00:30:52   again I don't care if there's obvious [<a href="https://overcast.fm/+IpmZXNSY/1852">TS</a>]

00:30:53   areas where it can be enhanced you know [<a href="https://overcast.fm/+IpmZXNSY/1853">TS</a>]

00:30:55   and it'll never get any better maybe [<a href="https://overcast.fm/+IpmZXNSY/1855">TS</a>]

00:30:56   I'll just do bug fixes and moving on [<a href="https://overcast.fm/+IpmZXNSY/1856">TS</a>]

00:30:58   because it's the only way I can [<a href="https://overcast.fm/+IpmZXNSY/1858">TS</a>]

00:30:59   Oh another random point from the [<a href="https://overcast.fm/+IpmZXNSY/1859">TS</a>]

00:31:04   interwebs Adam Hyland tweeted that both [<a href="https://overcast.fm/+IpmZXNSY/1864">TS</a>]

00:31:08   me and Mark a lot of people addressing [<a href="https://overcast.fm/+IpmZXNSY/1868">TS</a>]

00:31:10   both of us in a group on this topic are [<a href="https://overcast.fm/+IpmZXNSY/1870">TS</a>]

00:31:12   missing the main distinction between the [<a href="https://overcast.fm/+IpmZXNSY/1872">TS</a>]

00:31:13   iOS and the Mac App Store's volume [<a href="https://overcast.fm/+IpmZXNSY/1873">TS</a>]

00:31:16   growth in the platform and I tweeted [<a href="https://overcast.fm/+IpmZXNSY/1876">TS</a>]

00:31:17   back to him that I thought I understood [<a href="https://overcast.fm/+IpmZXNSY/1877">TS</a>]

00:31:18   what he was getting at but then he made [<a href="https://overcast.fm/+IpmZXNSY/1878">TS</a>]

00:31:19   another tweet that made me think that we [<a href="https://overcast.fm/+IpmZXNSY/1879">TS</a>]

00:31:21   were talking about different things so [<a href="https://overcast.fm/+IpmZXNSY/1881">TS</a>]

00:31:22   I'm still not sure exactly what he was [<a href="https://overcast.fm/+IpmZXNSY/1882">TS</a>]

00:31:23   talking about but here's what I took [<a href="https://overcast.fm/+IpmZXNSY/1883">TS</a>]

00:31:24   from that tweet uh and it's true that we [<a href="https://overcast.fm/+IpmZXNSY/1884">TS</a>]

00:31:27   didn't talk about it when the platform [<a href="https://overcast.fm/+IpmZXNSY/1887">TS</a>]

00:31:29   is growing rapidly new customers can far [<a href="https://overcast.fm/+IpmZXNSY/1889">TS</a>]

00:31:32   outweigh upgrading customers so for [<a href="https://overcast.fm/+IpmZXNSY/1892">TS</a>]

00:31:34   example on iOS who cares if the [<a href="https://overcast.fm/+IpmZXNSY/1894">TS</a>]

00:31:37   customers you sold version one of your [<a href="https://overcast.fm/+IpmZXNSY/1897">TS</a>]

00:31:39   product if you can't get any more money [<a href="https://overcast.fm/+IpmZXNSY/1899">TS</a>]

00:31:40   from them just release a new version of [<a href="https://overcast.fm/+IpmZXNSY/1900">TS</a>]

00:31:42   your product that all the original [<a href="https://overcast.fm/+IpmZXNSY/1902">TS</a>]

00:31:44   pressures get for free that's a massive [<a href="https://overcast.fm/+IpmZXNSY/1904">TS</a>]

00:31:46   you know awesome rewrite because the [<a href="https://overcast.fm/+IpmZXNSY/1906">TS</a>]

00:31:50   amount of new people you're going to [<a href="https://overcast.fm/+IpmZXNSY/1910">TS</a>]

00:31:51   sell to is so much bigger than the [<a href="https://overcast.fm/+IpmZXNSY/1911">TS</a>]

00:31:53   amount of people use because it like a [<a href="https://overcast.fm/+IpmZXNSY/1913">TS</a>]

00:31:54   hockey stick type growth graph so I [<a href="https://overcast.fm/+IpmZXNSY/1914">TS</a>]

00:31:55   don't care if I don't get any money from [<a href="https://overcast.fm/+IpmZXNSY/1915">TS</a>]

00:31:57   any existing customers my new customers [<a href="https://overcast.fm/+IpmZXNSY/1917">TS</a>]

00:31:59   are where it's at is there's so many [<a href="https://overcast.fm/+IpmZXNSY/1919">TS</a>]

00:32:00   more of them and if your platform is [<a href="https://overcast.fm/+IpmZXNSY/1920">TS</a>]

00:32:02   growing with a hockey step hockey stick [<a href="https://overcast.fm/+IpmZXNSY/1922">TS</a>]

00:32:04   type growth curve that works out fine [<a href="https://overcast.fm/+IpmZXNSY/1924">TS</a>]

00:32:06   but the Mac platform even though it's [<a href="https://overcast.fm/+IpmZXNSY/1926">TS</a>]

00:32:09   growing and it's growing faster than the [<a href="https://overcast.fm/+IpmZXNSY/1929">TS</a>]

00:32:10   rest of the PC market is not a hockey [<a href="https://overcast.fm/+IpmZXNSY/1930">TS</a>]

00:32:11   stick quite yet and so now existing [<a href="https://overcast.fm/+IpmZXNSY/1931">TS</a>]

00:32:15   customers are a much more significant [<a href="https://overcast.fm/+IpmZXNSY/1935">TS</a>]

00:32:16   portion of your customer base there [<a href="https://overcast.fm/+IpmZXNSY/1936">TS</a>]

00:32:19   aren't 10 times as many new customers [<a href="https://overcast.fm/+IpmZXNSY/1939">TS</a>]

00:32:21   ready and ready and waiting out there to [<a href="https://overcast.fm/+IpmZXNSY/1941">TS</a>]

00:32:23   buy your product maybe it's only like 50 [<a href="https://overcast.fm/+IpmZXNSY/1943">TS</a>]

00:32:27   percent more or 100 percent more [<a href="https://overcast.fm/+IpmZXNSY/1947">TS</a>]

00:32:28   customers but not a thousand or ten [<a href="https://overcast.fm/+IpmZXNSY/1948">TS</a>]

00:32:31   thousand and so you have to consider [<a href="https://overcast.fm/+IpmZXNSY/1951">TS</a>]

00:32:33   like look I would really like to get [<a href="https://overcast.fm/+IpmZXNSY/1953">TS</a>]

00:32:35   some incremental revenue for this six [<a href="https://overcast.fm/+IpmZXNSY/1955">TS</a>]

00:32:37   months or years worth of work I did in [<a href="https://overcast.fm/+IpmZXNSY/1957">TS</a>]

00:32:38   this application from the people who [<a href="https://overcast.fm/+IpmZXNSY/1958">TS</a>]

00:32:40   already bought version 1 because I'm [<a href="https://overcast.fm/+IpmZXNSY/1960">TS</a>]

00:32:42   delivering lots of value in if I give it [<a href="https://overcast.fm/+IpmZXNSY/1962">TS</a>]

00:32:43   to them for free I'm how do i recoup my [<a href="https://overcast.fm/+IpmZXNSY/1963">TS</a>]

00:32:46   costs are there enough new users to make [<a href="https://overcast.fm/+IpmZXNSY/1966">TS</a>]

00:32:49   my money back and I think that is [<a href="https://overcast.fm/+IpmZXNSY/1969">TS</a>]

00:32:51   important distinction and I don't think [<a href="https://overcast.fm/+IpmZXNSY/1971">TS</a>]

00:32:53   it's lost on Apple but it's a kind of [<a href="https://overcast.fm/+IpmZXNSY/1973">TS</a>]

00:32:55   it's kind of the reason you don't hear [<a href="https://overcast.fm/+IpmZXNSY/1975">TS</a>]

00:32:56   iOS devs complaining quite as much about [<a href="https://overcast.fm/+IpmZXNSY/1976">TS</a>]

00:32:58   this because on iOS especially in the [<a href="https://overcast.fm/+IpmZXNSY/1978">TS</a>]

00:32:59   beginning this really was true so what [<a href="https://overcast.fm/+IpmZXNSY/1979">TS</a>]

00:33:01   if you can't make money off the people [<a href="https://overcast.fm/+IpmZXNSY/1981">TS</a>]

00:33:02   who already bought your app so many more [<a href="https://overcast.fm/+IpmZXNSY/1982">TS</a>]

00:33:04   people buy iPhones every year like [<a href="https://overcast.fm/+IpmZXNSY/1984">TS</a>]

00:33:05   scrolling like crazy that the existing [<a href="https://overcast.fm/+IpmZXNSY/1985">TS</a>]

00:33:08   customers are just lost in the noise [<a href="https://overcast.fm/+IpmZXNSY/1988">TS</a>]

00:33:09   whereas in the Mac platform it's much [<a href="https://overcast.fm/+IpmZXNSY/1989">TS</a>]

00:33:12   more mature and not growing [<a href="https://overcast.fm/+IpmZXNSY/1992">TS</a>]

00:33:13   fast at least so far and the Mac devs [<a href="https://overcast.fm/+IpmZXNSY/1993">TS</a>]

00:33:16   are much harder hit by this type of [<a href="https://overcast.fm/+IpmZXNSY/1996">TS</a>]

00:33:18   phenomenon and that's kind of why I [<a href="https://overcast.fm/+IpmZXNSY/1998">TS</a>]

00:33:19   think you see them complaining about it [<a href="https://overcast.fm/+IpmZXNSY/1999">TS</a>]

00:33:20   more than the iOS devs at this point [<a href="https://overcast.fm/+IpmZXNSY/2000">TS</a>]

00:33:22   the Iowa steps complained like in theory [<a href="https://overcast.fm/+IpmZXNSY/2002">TS</a>]

00:33:24   but in practice it like once they saw [<a href="https://overcast.fm/+IpmZXNSY/2004">TS</a>]

00:33:29   that okay well like the new customers [<a href="https://overcast.fm/+IpmZXNSY/2009">TS</a>]

00:33:31   are dominating anyway so I guess I can [<a href="https://overcast.fm/+IpmZXNSY/2011">TS</a>]

00:33:32   just continue to go along and it'll be [<a href="https://overcast.fm/+IpmZXNSY/2012">TS</a>]

00:33:34   okay on Marco show this week he [<a href="https://overcast.fm/+IpmZXNSY/2014">TS</a>]

00:33:38   mentioned something that I meant to get [<a href="https://overcast.fm/+IpmZXNSY/2018">TS</a>]

00:33:40   to in my discussion which is the Joel [<a href="https://overcast.fm/+IpmZXNSY/2020">TS</a>]

00:33:45   Spolsky strategy letter five Roman [<a href="https://overcast.fm/+IpmZXNSY/2025">TS</a>]

00:33:47   numeral five from way back when he talks [<a href="https://overcast.fm/+IpmZXNSY/2027">TS</a>]

00:33:50   about commoditizing your compliments [<a href="https://overcast.fm/+IpmZXNSY/2030">TS</a>]

00:33:51   which i think is not a concept that he [<a href="https://overcast.fm/+IpmZXNSY/2031">TS</a>]

00:33:52   came up with but in typical Joel fashion [<a href="https://overcast.fm/+IpmZXNSY/2032">TS</a>]

00:33:55   he's just explaining something from [<a href="https://overcast.fm/+IpmZXNSY/2035">TS</a>]

00:33:57   economics or whatever or is a past [<a href="https://overcast.fm/+IpmZXNSY/2037">TS</a>]

00:34:01   experience and sending it out to a wider [<a href="https://overcast.fm/+IpmZXNSY/2041">TS</a>]

00:34:03   audience and Marco talked about this on [<a href="https://overcast.fm/+IpmZXNSY/2043">TS</a>]

00:34:06   his show and I think it's a good point [<a href="https://overcast.fm/+IpmZXNSY/2046">TS</a>]

00:34:07   about one of the things that Apple could [<a href="https://overcast.fm/+IpmZXNSY/2047">TS</a>]

00:34:09   be trying to do I grabbed a few passages [<a href="https://overcast.fm/+IpmZXNSY/2049">TS</a>]

00:34:11   from it so I can read it here because [<a href="https://overcast.fm/+IpmZXNSY/2051">TS</a>]

00:34:13   Marco mentioned it but for people who [<a href="https://overcast.fm/+IpmZXNSY/2053">TS</a>]

00:34:16   haven't read this article this is what [<a href="https://overcast.fm/+IpmZXNSY/2056">TS</a>]

00:34:18   monetizing your confluence is about so [<a href="https://overcast.fm/+IpmZXNSY/2058">TS</a>]

00:34:21   first a compliment is a product that I'm [<a href="https://overcast.fm/+IpmZXNSY/2061">TS</a>]

00:34:23   quoting from Joel's thing here a [<a href="https://overcast.fm/+IpmZXNSY/2063">TS</a>]

00:34:25   compliment is a product that you usually [<a href="https://overcast.fm/+IpmZXNSY/2065">TS</a>]

00:34:26   buy together with another product gas [<a href="https://overcast.fm/+IpmZXNSY/2066">TS</a>]

00:34:28   and cars or complements computer [<a href="https://overcast.fm/+IpmZXNSY/2068">TS</a>]

00:34:29   hardware as a classic complement of [<a href="https://overcast.fm/+IpmZXNSY/2069">TS</a>]

00:34:31   computer operating system babysitter's [<a href="https://overcast.fm/+IpmZXNSY/2071">TS</a>]

00:34:33   are a complement of a dinner at fine [<a href="https://overcast.fm/+IpmZXNSY/2073">TS</a>]

00:34:34   restaurant that's typical Joel humor [<a href="https://overcast.fm/+IpmZXNSY/2074">TS</a>]

00:34:37   there so that's what a compliment is and [<a href="https://overcast.fm/+IpmZXNSY/2077">TS</a>]

00:34:40   he says demand for a product increases [<a href="https://overcast.fm/+IpmZXNSY/2080">TS</a>]

00:34:42   when the prices of prices of its [<a href="https://overcast.fm/+IpmZXNSY/2082">TS</a>]

00:34:43   complements decrease for example flights [<a href="https://overcast.fm/+IpmZXNSY/2083">TS</a>]

00:34:46   to Miami become cheaper demand for hotel [<a href="https://overcast.fm/+IpmZXNSY/2086">TS</a>]

00:34:47   rooms in Miami goes up because more [<a href="https://overcast.fm/+IpmZXNSY/2087">TS</a>]

00:34:49   people are flying to Miami in need of [<a href="https://overcast.fm/+IpmZXNSY/2089">TS</a>]

00:34:51   room so in general a company's strategic [<a href="https://overcast.fm/+IpmZXNSY/2091">TS</a>]

00:34:54   interest is going to be to get the price [<a href="https://overcast.fm/+IpmZXNSY/2094">TS</a>]

00:34:56   of their compliments as low as possible [<a href="https://overcast.fm/+IpmZXNSY/2096">TS</a>]

00:34:58   at the lowest theoretical sustainable [<a href="https://overcast.fm/+IpmZXNSY/2098">TS</a>]

00:35:01   price would be commodity price the price [<a href="https://overcast.fm/+IpmZXNSY/2101">TS</a>]

00:35:03   arises when you have a bunch of [<a href="https://overcast.fm/+IpmZXNSY/2103">TS</a>]

00:35:04   competitors offering indistinguishable [<a href="https://overcast.fm/+IpmZXNSY/2104">TS</a>]

00:35:05   goods so smart companies tried to [<a href="https://overcast.fm/+IpmZXNSY/2105">TS</a>]

00:35:07   commoditize their products complements [<a href="https://overcast.fm/+IpmZXNSY/2107">TS</a>]

00:35:09   right so if you look at Apple's stance [<a href="https://overcast.fm/+IpmZXNSY/2109">TS</a>]

00:35:12   on software with that view and you [<a href="https://overcast.fm/+IpmZXNSY/2112">TS</a>]

00:35:14   realize by just somebody looking Apple's [<a href="https://overcast.fm/+IpmZXNSY/2114">TS</a>]

00:35:16   balance sheet that they make their money [<a href="https://overcast.fm/+IpmZXNSY/2116">TS</a>]

00:35:17   selling hardware the obvious compliment [<a href="https://overcast.fm/+IpmZXNSY/2117">TS</a>]

00:35:19   to hardware is software and according to [<a href="https://overcast.fm/+IpmZXNSY/2119">TS</a>]

00:35:21   this theory it's an apples best interest [<a href="https://overcast.fm/+IpmZXNSY/2121">TS</a>]

00:35:23   to commoditize software to make it as [<a href="https://overcast.fm/+IpmZXNSY/2123">TS</a>]

00:35:25   low cost as [<a href="https://overcast.fm/+IpmZXNSY/2125">TS</a>]

00:35:26   but because the MOR software its [<a href="https://overcast.fm/+IpmZXNSY/2126">TS</a>]

00:35:30   customers can afford to buy and the more [<a href="https://overcast.fm/+IpmZXNSY/2130">TS</a>]

00:35:32   software that's available the more [<a href="https://overcast.fm/+IpmZXNSY/2132">TS</a>]

00:35:33   useful its hardware becomes so they [<a href="https://overcast.fm/+IpmZXNSY/2133">TS</a>]

00:35:36   don't want every software product cost [<a href="https://overcast.fm/+IpmZXNSY/2136">TS</a>]

00:35:38   hundreds of dollars because it makes [<a href="https://overcast.fm/+IpmZXNSY/2138">TS</a>]

00:35:39   their hardware much less useful they [<a href="https://overcast.fm/+IpmZXNSY/2139">TS</a>]

00:35:41   would like their complement software to [<a href="https://overcast.fm/+IpmZXNSY/2141">TS</a>]

00:35:42   be a commodity super cheap really easy [<a href="https://overcast.fm/+IpmZXNSY/2142">TS</a>]

00:35:44   to buy because the cheaper software is [<a href="https://overcast.fm/+IpmZXNSY/2144">TS</a>]

00:35:49   the more useful their hardware products [<a href="https://overcast.fm/+IpmZXNSY/2149">TS</a>]

00:35:51   are and therefore like the bigger profit [<a href="https://overcast.fm/+IpmZXNSY/2151">TS</a>]

00:35:52   margins they can get on their hardware [<a href="https://overcast.fm/+IpmZXNSY/2152">TS</a>]

00:35:53   or the more demand that will be for the [<a href="https://overcast.fm/+IpmZXNSY/2153">TS</a>]

00:35:55   hardware because had to run the software [<a href="https://overcast.fm/+IpmZXNSY/2155">TS</a>]

00:35:56   you need this piece of hardware so they [<a href="https://overcast.fm/+IpmZXNSY/2156">TS</a>]

00:35:57   want to make the big fat profit margins [<a href="https://overcast.fm/+IpmZXNSY/2157">TS</a>]

00:35:59   and they want once you get this piece of [<a href="https://overcast.fm/+IpmZXNSY/2159">TS</a>]

00:36:01   hardware their customers to be able to [<a href="https://overcast.fm/+IpmZXNSY/2161">TS</a>]

00:36:03   get all the compliments this hardware [<a href="https://overcast.fm/+IpmZXNSY/2163">TS</a>]

00:36:05   really cheaply right the same way convoy [<a href="https://overcast.fm/+IpmZXNSY/2165">TS</a>]

00:36:07   manufacturers was gas was like two cents [<a href="https://overcast.fm/+IpmZXNSY/2167">TS</a>]

00:36:09   a gallon because that would make them [<a href="https://overcast.fm/+IpmZXNSY/2169">TS</a>]

00:36:10   sell a hell of a lot more cars right [<a href="https://overcast.fm/+IpmZXNSY/2170">TS</a>]

00:36:11   if the complement to cars was you know [<a href="https://overcast.fm/+IpmZXNSY/2171">TS</a>]

00:36:14   like car insurance or gas was super [<a href="https://overcast.fm/+IpmZXNSY/2174">TS</a>]

00:36:16   duper cheap they can sell a lot more [<a href="https://overcast.fm/+IpmZXNSY/2176">TS</a>]

00:36:17   cars this is the basic economics right [<a href="https://overcast.fm/+IpmZXNSY/2177">TS</a>]

00:36:20   now the the part that joel says at the [<a href="https://overcast.fm/+IpmZXNSY/2180">TS</a>]

00:36:23   end here is that the idea you want the [<a href="https://overcast.fm/+IpmZXNSY/2183">TS</a>]

00:36:25   you want the pricier accomplice to go as [<a href="https://overcast.fm/+IpmZXNSY/2185">TS</a>]

00:36:27   low as possible to become a commodity [<a href="https://overcast.fm/+IpmZXNSY/2187">TS</a>]

00:36:29   price and his definition of a commodity [<a href="https://overcast.fm/+IpmZXNSY/2189">TS</a>]

00:36:31   price is when you have a bunch of [<a href="https://overcast.fm/+IpmZXNSY/2191">TS</a>]

00:36:34   competitors offering indistinguishable [<a href="https://overcast.fm/+IpmZXNSY/2194">TS</a>]

00:36:35   goods like you know oranges or commodity [<a href="https://overcast.fm/+IpmZXNSY/2195">TS</a>]

00:36:37   or the because what's the difference in [<a href="https://overcast.fm/+IpmZXNSY/2197">TS</a>]

00:36:39   one orange and other aren't just [<a href="https://overcast.fm/+IpmZXNSY/2199">TS</a>]

00:36:40   something you're not talking about [<a href="https://overcast.fm/+IpmZXNSY/2200">TS</a>]

00:36:41   artisanal hand massage hippie grown [<a href="https://overcast.fm/+IpmZXNSY/2201">TS</a>]

00:36:44   oranges like for the most part you know [<a href="https://overcast.fm/+IpmZXNSY/2204">TS</a>]

00:36:46   it's a commodity right there you know [<a href="https://overcast.fm/+IpmZXNSY/2206">TS</a>]

00:36:48   that you're not distinguishing based on [<a href="https://overcast.fm/+IpmZXNSY/2208">TS</a>]

00:36:50   and when i read this i think okay so [<a href="https://overcast.fm/+IpmZXNSY/2210">TS</a>]

00:36:53   this can monetize in your competence [<a href="https://overcast.fm/+IpmZXNSY/2213">TS</a>]

00:36:55   thing as an explanation of why apple [<a href="https://overcast.fm/+IpmZXNSY/2215">TS</a>]

00:36:57   wants to drive down software prices and [<a href="https://overcast.fm/+IpmZXNSY/2217">TS</a>]

00:36:58   all this business huh my question is is [<a href="https://overcast.fm/+IpmZXNSY/2218">TS</a>]

00:37:01   this really how Apple sees third-party [<a href="https://overcast.fm/+IpmZXNSY/2221">TS</a>]

00:37:02   developers can software ever be a [<a href="https://overcast.fm/+IpmZXNSY/2222">TS</a>]

00:37:04   commodity because software is not [<a href="https://overcast.fm/+IpmZXNSY/2224">TS</a>]

00:37:06   oranges it's not like oranges at all [<a href="https://overcast.fm/+IpmZXNSY/2226">TS</a>]

00:37:08   that they're the goods are not [<a href="https://overcast.fm/+IpmZXNSY/2228">TS</a>]

00:37:10   indistinguishable in fact I would say [<a href="https://overcast.fm/+IpmZXNSY/2230">TS</a>]

00:37:12   the the range and variability of [<a href="https://overcast.fm/+IpmZXNSY/2232">TS</a>]

00:37:14   software quality you know one [<a href="https://overcast.fm/+IpmZXNSY/2234">TS</a>]

00:37:16   application compare the other is [<a href="https://overcast.fm/+IpmZXNSY/2236">TS</a>]

00:37:17   tremendous it's bigger than perhaps in [<a href="https://overcast.fm/+IpmZXNSY/2237">TS</a>]

00:37:18   any other endeavor like it's certainly [<a href="https://overcast.fm/+IpmZXNSY/2238">TS</a>]

00:37:20   larger than the difference between the [<a href="https://overcast.fm/+IpmZXNSY/2240">TS</a>]

00:37:21   best television you can buy and the [<a href="https://overcast.fm/+IpmZXNSY/2241">TS</a>]

00:37:23   worst television you can buy the [<a href="https://overcast.fm/+IpmZXNSY/2243">TS</a>]

00:37:24   difference between the worst app on the [<a href="https://overcast.fm/+IpmZXNSY/2244">TS</a>]

00:37:26   App Store and the best app on the App [<a href="https://overcast.fm/+IpmZXNSY/2246">TS</a>]

00:37:27   Store is tremendous like orders of [<a href="https://overcast.fm/+IpmZXNSY/2247">TS</a>]

00:37:29   magnitude software is just simply not a [<a href="https://overcast.fm/+IpmZXNSY/2249">TS</a>]

00:37:32   commodity so I don't think you can ever [<a href="https://overcast.fm/+IpmZXNSY/2252">TS</a>]

00:37:33   get it down to commodity pricing and the [<a href="https://overcast.fm/+IpmZXNSY/2253">TS</a>]

00:37:36   danger of driving the price of software [<a href="https://overcast.fm/+IpmZXNSY/2256">TS</a>]

00:37:37   down to get more people to buy apps and [<a href="https://overcast.fm/+IpmZXNSY/2257">TS</a>]

00:37:40   so they can derive more value from Apple [<a href="https://overcast.fm/+IpmZXNSY/2260">TS</a>]

00:37:41   hardware there's lots of dangers in that [<a href="https://overcast.fm/+IpmZXNSY/2261">TS</a>]

00:37:43   like for example if you keep driving the [<a href="https://overcast.fm/+IpmZXNSY/2263">TS</a>]

00:37:46   price down to the point where your best [<a href="https://overcast.fm/+IpmZXNSY/2266">TS</a>]

00:37:47   developers either don't survive or at [<a href="https://overcast.fm/+IpmZXNSY/2267">TS</a>]

00:37:49   least don't thrive like because you're [<a href="https://overcast.fm/+IpmZXNSY/2269">TS</a>]

00:37:51   taking away all their profits by trying [<a href="https://overcast.fm/+IpmZXNSY/2271">TS</a>]

00:37:53   to drive the prices down then you're [<a href="https://overcast.fm/+IpmZXNSY/2273">TS</a>]

00:37:55   lowering the average quality of the [<a href="https://overcast.fm/+IpmZXNSY/2275">TS</a>]

00:37:57   applications available on the App Store [<a href="https://overcast.fm/+IpmZXNSY/2277">TS</a>]

00:37:58   and that's bad for you is a hardware [<a href="https://overcast.fm/+IpmZXNSY/2278">TS</a>]

00:38:00   vendor you want like Apple Rewards like [<a href="https://overcast.fm/+IpmZXNSY/2280">TS</a>]

00:38:02   with the Apple Design Awards and what's [<a href="https://overcast.fm/+IpmZXNSY/2282">TS</a>]

00:38:04   up they're trying to say they highlight [<a href="https://overcast.fm/+IpmZXNSY/2284">TS</a>]

00:38:05   their best apps they've you know they [<a href="https://overcast.fm/+IpmZXNSY/2285">TS</a>]

00:38:07   show like buy our hardware you can use [<a href="https://overcast.fm/+IpmZXNSY/2287">TS</a>]

00:38:09   all these awesome applications well if [<a href="https://overcast.fm/+IpmZXNSY/2289">TS</a>]

00:38:10   the people who make the awesomest of the [<a href="https://overcast.fm/+IpmZXNSY/2290">TS</a>]

00:38:12   awesome applications can't make enough [<a href="https://overcast.fm/+IpmZXNSY/2292">TS</a>]

00:38:15   money to keep making applications that [<a href="https://overcast.fm/+IpmZXNSY/2295">TS</a>]

00:38:17   awesome and they have to like turn [<a href="https://overcast.fm/+IpmZXNSY/2297">TS</a>]

00:38:18   things down and try to make them not [<a href="https://overcast.fm/+IpmZXNSY/2298">TS</a>]

00:38:19   quite as good or make them not quite [<a href="https://overcast.fm/+IpmZXNSY/2299">TS</a>]

00:38:21   have as many features or what that's bad [<a href="https://overcast.fm/+IpmZXNSY/2301">TS</a>]

00:38:22   for Apple I don't think you can ever [<a href="https://overcast.fm/+IpmZXNSY/2302">TS</a>]

00:38:24   software is not gasoline it's that you [<a href="https://overcast.fm/+IpmZXNSY/2304">TS</a>]

00:38:26   know it may be the complement to their [<a href="https://overcast.fm/+IpmZXNSY/2306">TS</a>]

00:38:28   hardware but it's not you can never get [<a href="https://overcast.fm/+IpmZXNSY/2308">TS</a>]

00:38:30   it down to commodity pricing I think [<a href="https://overcast.fm/+IpmZXNSY/2310">TS</a>]

00:38:32   it's really dangerous to even attempt to [<a href="https://overcast.fm/+IpmZXNSY/2312">TS</a>]

00:38:35   get it down to like like there's a line [<a href="https://overcast.fm/+IpmZXNSY/2315">TS</a>]

00:38:38   you can't just keep pushing the price of [<a href="https://overcast.fm/+IpmZXNSY/2318">TS</a>]

00:38:39   that down through competition and so on [<a href="https://overcast.fm/+IpmZXNSY/2319">TS</a>]

00:38:41   and so forth because Apple is trying I [<a href="https://overcast.fm/+IpmZXNSY/2321">TS</a>]

00:38:44   think with Apple that's efforts to [<a href="https://overcast.fm/+IpmZXNSY/2324">TS</a>]

00:38:45   highlight the best software products [<a href="https://overcast.fm/+IpmZXNSY/2325">TS</a>]

00:38:47   that's Apple's effort to highlight the [<a href="https://overcast.fm/+IpmZXNSY/2327">TS</a>]

00:38:49   good and to give the best competitors [<a href="https://overcast.fm/+IpmZXNSY/2329">TS</a>]

00:38:51   ability the best software makers and [<a href="https://overcast.fm/+IpmZXNSY/2331">TS</a>]

00:38:53   ability to make money but the other side [<a href="https://overcast.fm/+IpmZXNSY/2333">TS</a>]

00:38:55   of those coin is all the other things [<a href="https://overcast.fm/+IpmZXNSY/2335">TS</a>]

00:38:56   they seem to be doing to push prices [<a href="https://overcast.fm/+IpmZXNSY/2336">TS</a>]

00:38:57   down and make it more difficult for [<a href="https://overcast.fm/+IpmZXNSY/2337">TS</a>]

00:38:59   software vendors to be to continue to [<a href="https://overcast.fm/+IpmZXNSY/2339">TS</a>]

00:39:01   sustain their businesses without [<a href="https://overcast.fm/+IpmZXNSY/2341">TS</a>]

00:39:03   altering the way they do things to [<a href="https://overcast.fm/+IpmZXNSY/2343">TS</a>]

00:39:05   reduce quality or reduce feature set or [<a href="https://overcast.fm/+IpmZXNSY/2345">TS</a>]

00:39:07   both and as I said last show even if the [<a href="https://overcast.fm/+IpmZXNSY/2347">TS</a>]

00:39:13   developers can survive and learn to [<a href="https://overcast.fm/+IpmZXNSY/2353">TS</a>]

00:39:14   thrive the long-term effect may be the [<a href="https://overcast.fm/+IpmZXNSY/2354">TS</a>]

00:39:17   complex feature-rich applications start [<a href="https://overcast.fm/+IpmZXNSY/2357">TS</a>]

00:39:19   to dwindle replace kind of with like [<a href="https://overcast.fm/+IpmZXNSY/2359">TS</a>]

00:39:21   single serving applications like wimpy [<a href="https://overcast.fm/+IpmZXNSY/2361">TS</a>]

00:39:23   little apps because the developer said [<a href="https://overcast.fm/+IpmZXNSY/2363">TS</a>]

00:39:25   well there's no money in continuing to [<a href="https://overcast.fm/+IpmZXNSY/2365">TS</a>]

00:39:27   iterate on this application to make [<a href="https://overcast.fm/+IpmZXNSY/2367">TS</a>]

00:39:28   version 2 much better and add these [<a href="https://overcast.fm/+IpmZXNSY/2368">TS</a>]

00:39:29   features because we can't get we don't [<a href="https://overcast.fm/+IpmZXNSY/2369">TS</a>]

00:39:31   have a good way to make new revenue yet [<a href="https://overcast.fm/+IpmZXNSY/2371">TS</a>]

00:39:33   so let's just start a new application [<a href="https://overcast.fm/+IpmZXNSY/2373">TS</a>]

00:39:34   there's something entirely different and [<a href="https://overcast.fm/+IpmZXNSY/2374">TS</a>]

00:39:35   you end up with this long trail of kind [<a href="https://overcast.fm/+IpmZXNSY/2375">TS</a>]

00:39:37   of applications that were made in a year [<a href="https://overcast.fm/+IpmZXNSY/2377">TS</a>]

00:39:39   or two and sold for awhile and a bug fix [<a href="https://overcast.fm/+IpmZXNSY/2379">TS</a>]

00:39:41   a little bit but never really got any [<a href="https://overcast.fm/+IpmZXNSY/2381">TS</a>]

00:39:43   better and then you got to move on to [<a href="https://overcast.fm/+IpmZXNSY/2383">TS</a>]

00:39:44   the next one because you can't make any [<a href="https://overcast.fm/+IpmZXNSY/2384">TS</a>]

00:39:45   money off the long term commitment of [<a href="https://overcast.fm/+IpmZXNSY/2385">TS</a>]

00:39:47   that app Marco tweeted today about it's [<a href="https://overcast.fm/+IpmZXNSY/2387">TS</a>]

00:39:51   in a series of tweets and I highlighted [<a href="https://overcast.fm/+IpmZXNSY/2391">TS</a>]

00:39:53   one of them here [<a href="https://overcast.fm/+IpmZXNSY/2393">TS</a>]

00:39:54   I think he was responding to someone [<a href="https://overcast.fm/+IpmZXNSY/2394">TS</a>]

00:39:55   else's said it's not a race to the [<a href="https://overcast.fm/+IpmZXNSY/2395">TS</a>]

00:39:56   bottom talking about the prices you know [<a href="https://overcast.fm/+IpmZXNSY/2396">TS</a>]

00:39:58   like how everyone's price is going down [<a href="https://overcast.fm/+IpmZXNSY/2398">TS</a>]

00:40:00   down down it's a shift towards simpler [<a href="https://overcast.fm/+IpmZXNSY/2400">TS</a>]

00:40:02   apps a la carte so instead of having one [<a href="https://overcast.fm/+IpmZXNSY/2402">TS</a>]

00:40:04   big honkin complicated application has [<a href="https://overcast.fm/+IpmZXNSY/2404">TS</a>]

00:40:06   continually revised which again Elijah [<a href="https://overcast.fm/+IpmZXNSY/2406">TS</a>]

00:40:08   we talked about how Apple may be trying [<a href="https://overcast.fm/+IpmZXNSY/2408">TS</a>]

00:40:09   to discourage the idea of companies [<a href="https://overcast.fm/+IpmZXNSY/2409">TS</a>]

00:40:11   building built around a single app that [<a href="https://overcast.fm/+IpmZXNSY/2411">TS</a>]

00:40:13   an app to just get bigger and more [<a href="https://overcast.fm/+IpmZXNSY/2413">TS</a>]

00:40:14   feature-rich as time goes on Marco says [<a href="https://overcast.fm/+IpmZXNSY/2414">TS</a>]

00:40:17   is to shift toward simpler apps on the [<a href="https://overcast.fm/+IpmZXNSY/2417">TS</a>]

00:40:18   Alucard idea I think is that you buy [<a href="https://overcast.fm/+IpmZXNSY/2418">TS</a>]

00:40:21   multiple smaller apps instead of buying [<a href="https://overcast.fm/+IpmZXNSY/2421">TS</a>]

00:40:23   one thing Hawking app that keeps getting [<a href="https://overcast.fm/+IpmZXNSY/2423">TS</a>]

00:40:25   revised in the UK do keep upgrading that [<a href="https://overcast.fm/+IpmZXNSY/2425">TS</a>]

00:40:28   that's another way of saying the same [<a href="https://overcast.fm/+IpmZXNSY/2428">TS</a>]

00:40:30   thing but I my position is that the [<a href="https://overcast.fm/+IpmZXNSY/2430">TS</a>]

00:40:31   complicated apps is a place for them [<a href="https://overcast.fm/+IpmZXNSY/2431">TS</a>]

00:40:33   shift old simpler is good but especially [<a href="https://overcast.fm/+IpmZXNSY/2433">TS</a>]

00:40:35   on a platform like iOS where if you have [<a href="https://overcast.fm/+IpmZXNSY/2435">TS</a>]

00:40:38   a bunch of small applications getting [<a href="https://overcast.fm/+IpmZXNSY/2438">TS</a>]

00:40:39   them to interoperate and communicate [<a href="https://overcast.fm/+IpmZXNSY/2439">TS</a>]

00:40:41   with each other is not particularly easy [<a href="https://overcast.fm/+IpmZXNSY/2441">TS</a>]

00:40:42   not easy to get things to share data [<a href="https://overcast.fm/+IpmZXNSY/2442">TS</a>]

00:40:44   this is a longtime complaint about iOS [<a href="https://overcast.fm/+IpmZXNSY/2444">TS</a>]

00:40:47   presumably iOS 6 will address this in [<a href="https://overcast.fm/+IpmZXNSY/2447">TS</a>]

00:40:49   some way uh it's not like UNIX where you [<a href="https://overcast.fm/+IpmZXNSY/2449">TS</a>]

00:40:52   have a bunch of single simple single [<a href="https://overcast.fm/+IpmZXNSY/2452">TS</a>]

00:40:53   purpose tools that all work together I [<a href="https://overcast.fm/+IpmZXNSY/2453">TS</a>]

00:40:58   because it's very difficult to make [<a href="https://overcast.fm/+IpmZXNSY/2458">TS</a>]

00:41:00   individual applications work together [<a href="https://overcast.fm/+IpmZXNSY/2460">TS</a>]

00:41:01   because their sandbox that I don't have [<a href="https://overcast.fm/+IpmZXNSY/2461">TS</a>]

00:41:02   a good way to share data there's no [<a href="https://overcast.fm/+IpmZXNSY/2462">TS</a>]

00:41:03   shared location for documents right so [<a href="https://overcast.fm/+IpmZXNSY/2463">TS</a>]

00:41:06   if that's apple's plan they're executing [<a href="https://overcast.fm/+IpmZXNSY/2466">TS</a>]

00:41:07   it poorly they are getting simpler [<a href="https://overcast.fm/+IpmZXNSY/2467">TS</a>]

00:41:10   single serving apps they're not getting [<a href="https://overcast.fm/+IpmZXNSY/2470">TS</a>]

00:41:12   the benefits of them working together [<a href="https://overcast.fm/+IpmZXNSY/2472">TS</a>]

00:41:19   god this goes on forever I have more do [<a href="https://overcast.fm/+IpmZXNSY/2479">TS</a>]

00:41:22   you want to do a sponsor before I go on [<a href="https://overcast.fm/+IpmZXNSY/2482">TS</a>]

00:41:23   done with this yeah you know we probably [<a href="https://overcast.fm/+IpmZXNSY/2483">TS</a>]

00:41:25   should it's about that time forty [<a href="https://overcast.fm/+IpmZXNSY/2485">TS</a>]

00:41:28   minutes in we'll do our 20 minutes [<a href="https://overcast.fm/+IpmZXNSY/2488">TS</a>]

00:41:30   sponsor break now harvest painless time [<a href="https://overcast.fm/+IpmZXNSY/2490">TS</a>]

00:41:35   tracking talked about these guys before [<a href="https://overcast.fm/+IpmZXNSY/2495">TS</a>]

00:41:36   they're back and they're they're just as [<a href="https://overcast.fm/+IpmZXNSY/2496">TS</a>]

00:41:39   awesome we use these guys too for all of [<a href="https://overcast.fm/+IpmZXNSY/2499">TS</a>]

00:41:42   our time tracking stuff and they really [<a href="https://overcast.fm/+IpmZXNSY/2502">TS</a>]

00:41:45   are great and the main thing the main [<a href="https://overcast.fm/+IpmZXNSY/2505">TS</a>]

00:41:46   word I've been emphasizing when you [<a href="https://overcast.fm/+IpmZXNSY/2506">TS</a>]

00:41:48   think of these guys is painless they [<a href="https://overcast.fm/+IpmZXNSY/2508">TS</a>]

00:41:52   make time tracking painless because [<a href="https://overcast.fm/+IpmZXNSY/2512">TS</a>]

00:41:53   nobody likes to do it nobody wants to [<a href="https://overcast.fm/+IpmZXNSY/2513">TS</a>]

00:41:56   track their time but you want to be fair [<a href="https://overcast.fm/+IpmZXNSY/2516">TS</a>]

00:41:58   about it whether you're an employer who [<a href="https://overcast.fm/+IpmZXNSY/2518">TS</a>]

00:42:01   has people reporting time for you or [<a href="https://overcast.fm/+IpmZXNSY/2521">TS</a>]

00:42:03   whether you're an employee or somebody [<a href="https://overcast.fm/+IpmZXNSY/2523">TS</a>]

00:42:06   who has too [<a href="https://overcast.fm/+IpmZXNSY/2526">TS</a>]

00:42:06   bill they're clients this is a great [<a href="https://overcast.fm/+IpmZXNSY/2526">TS</a>]

00:42:09   solution for doing those things and more [<a href="https://overcast.fm/+IpmZXNSY/2529">TS</a>]

00:42:12   a given example and this the angle I [<a href="https://overcast.fm/+IpmZXNSY/2532">TS</a>]

00:42:15   haven't really talked about that much [<a href="https://overcast.fm/+IpmZXNSY/2535">TS</a>]

00:42:16   but I have people who work for me when I [<a href="https://overcast.fm/+IpmZXNSY/2536">TS</a>]

00:42:18   want to track their time I give them an [<a href="https://overcast.fm/+IpmZXNSY/2538">TS</a>]

00:42:21   account on my harvest setup they go in [<a href="https://overcast.fm/+IpmZXNSY/2541">TS</a>]

00:42:23   they track their time I create a project [<a href="https://overcast.fm/+IpmZXNSY/2543">TS</a>]

00:42:25   I create the billable hours I can keep [<a href="https://overcast.fm/+IpmZXNSY/2545">TS</a>]

00:42:27   track of everything and then I know at [<a href="https://overcast.fm/+IpmZXNSY/2547">TS</a>]

00:42:30   any given time exactly what the people [<a href="https://overcast.fm/+IpmZXNSY/2550">TS</a>]

00:42:32   have been working on how much time [<a href="https://overcast.fm/+IpmZXNSY/2552">TS</a>]

00:42:34   they've spent on it and how much that's [<a href="https://overcast.fm/+IpmZXNSY/2554">TS</a>]

00:42:35   going to cost me and from their side [<a href="https://overcast.fm/+IpmZXNSY/2555">TS</a>]

00:42:38   they know what they're billing for and [<a href="https://overcast.fm/+IpmZXNSY/2558">TS</a>]

00:42:40   there are tons of great apps that [<a href="https://overcast.fm/+IpmZXNSY/2560">TS</a>]

00:42:42   harvest has made to make this even [<a href="https://overcast.fm/+IpmZXNSY/2562">TS</a>]

00:42:44   easier [<a href="https://overcast.fm/+IpmZXNSY/2564">TS</a>]

00:42:45   there's the iPhone app you put that on [<a href="https://overcast.fm/+IpmZXNSY/2565">TS</a>]

00:42:46   your iPhone you can track time right [<a href="https://overcast.fm/+IpmZXNSY/2566">TS</a>]

00:42:48   there all connects to the website [<a href="https://overcast.fm/+IpmZXNSY/2568">TS</a>]

00:42:49   Android app for that too sure of course [<a href="https://overcast.fm/+IpmZXNSY/2569">TS</a>]

00:42:51   they have their main interface has [<a href="https://overcast.fm/+IpmZXNSY/2571">TS</a>]

00:42:53   always been via the web now they've got [<a href="https://overcast.fm/+IpmZXNSY/2573">TS</a>]

00:42:54   a new native Mac App harvest format I've [<a href="https://overcast.fm/+IpmZXNSY/2574">TS</a>]

00:42:58   told you about this before but it's [<a href="https://overcast.fm/+IpmZXNSY/2578">TS</a>]

00:43:00   really smart you start working on [<a href="https://overcast.fm/+IpmZXNSY/2580">TS</a>]

00:43:01   something you get interrupted you have [<a href="https://overcast.fm/+IpmZXNSY/2581">TS</a>]

00:43:03   to take a phone call you go downstairs [<a href="https://overcast.fm/+IpmZXNSY/2583">TS</a>]

00:43:04   to lunch whatever it is and you realize [<a href="https://overcast.fm/+IpmZXNSY/2584">TS</a>]

00:43:06   oh I left that thing running I can't [<a href="https://overcast.fm/+IpmZXNSY/2586">TS</a>]

00:43:09   build for that thirty minutes while I [<a href="https://overcast.fm/+IpmZXNSY/2589">TS</a>]

00:43:10   was gone the apps smart it knows you've [<a href="https://overcast.fm/+IpmZXNSY/2590">TS</a>]

00:43:12   been idle same with your eye chat client [<a href="https://overcast.fm/+IpmZXNSY/2592">TS</a>]

00:43:13   knows you've been idle and subtract that [<a href="https://overcast.fm/+IpmZXNSY/2593">TS</a>]

00:43:16   time and not wrongfully bill it to your [<a href="https://overcast.fm/+IpmZXNSY/2596">TS</a>]

00:43:18   customer tons of great stuff like that [<a href="https://overcast.fm/+IpmZXNSY/2598">TS</a>]

00:43:19   they've thought of everything so all of [<a href="https://overcast.fm/+IpmZXNSY/2599">TS</a>]

00:43:22   this is you get a free 30-day trial with [<a href="https://overcast.fm/+IpmZXNSY/2602">TS</a>]

00:43:24   it so go to get harvest comm slash 5x5 [<a href="https://overcast.fm/+IpmZXNSY/2604">TS</a>]

00:43:28   that's where you go to sign up after [<a href="https://overcast.fm/+IpmZXNSY/2608">TS</a>]

00:43:31   your trial periods up thirty days later [<a href="https://overcast.fm/+IpmZXNSY/2611">TS</a>]

00:43:33   you want to keep using it you want to [<a href="https://overcast.fm/+IpmZXNSY/2613">TS</a>]

00:43:34   sign up excellent do it use a code five [<a href="https://overcast.fm/+IpmZXNSY/2614">TS</a>]

00:43:36   by five at checkout and you get 50% off [<a href="https://overcast.fm/+IpmZXNSY/2616">TS</a>]

00:43:39   your first month not bad so go check it [<a href="https://overcast.fm/+IpmZXNSY/2619">TS</a>]

00:43:42   out get harvest comm slash 5x5 50% off [<a href="https://overcast.fm/+IpmZXNSY/2622">TS</a>]

00:43:47   50% off the big percent yeah that's [<a href="https://overcast.fm/+IpmZXNSY/2627">TS</a>]

00:43:51   almost half almost continuing this so I [<a href="https://overcast.fm/+IpmZXNSY/2631">TS</a>]

00:43:58   left this one for last this big feedback [<a href="https://overcast.fm/+IpmZXNSY/2638">TS</a>]

00:44:00   because I think it sums up a lot of [<a href="https://overcast.fm/+IpmZXNSY/2640">TS</a>]

00:44:02   issues we just talked about this is from [<a href="https://overcast.fm/+IpmZXNSY/2642">TS</a>]

00:44:03   Adam drew and I think it just came in [<a href="https://overcast.fm/+IpmZXNSY/2643">TS</a>]

00:44:04   just before the show he says the way I [<a href="https://overcast.fm/+IpmZXNSY/2644">TS</a>]

00:44:07   see it Apple is trying to reshape the is [<a href="https://overcast.fm/+IpmZXNSY/2647">TS</a>]

00:44:09   V slash developer world whenever C is V [<a href="https://overcast.fm/+IpmZXNSY/2649">TS</a>]

00:44:11   I think this is a PC guy because that's [<a href="https://overcast.fm/+IpmZXNSY/2651">TS</a>]

00:44:13   what they call and indie developers over [<a href="https://overcast.fm/+IpmZXNSY/2653">TS</a>]

00:44:14   on the PC side independent software [<a href="https://overcast.fm/+IpmZXNSY/2654">TS</a>]

00:44:16   vendor reshaping the is V slash [<a href="https://overcast.fm/+IpmZXNSY/2656">TS</a>]

00:44:19   developer world to be more [<a href="https://overcast.fm/+IpmZXNSY/2659">TS</a>]

00:44:20   the more centric fact is the old system [<a href="https://overcast.fm/+IpmZXNSY/2660">TS</a>]

00:44:22   is very good for developers not but not [<a href="https://overcast.fm/+IpmZXNSY/2662">TS</a>]

00:44:24   very good for customers it leads to [<a href="https://overcast.fm/+IpmZXNSY/2664">TS</a>]

00:44:25   large expensive software projects that [<a href="https://overcast.fm/+IpmZXNSY/2665">TS</a>]

00:44:27   are slow to change slow to evolve and [<a href="https://overcast.fm/+IpmZXNSY/2667">TS</a>]

00:44:28   are hard to use the old model of high [<a href="https://overcast.fm/+IpmZXNSY/2668">TS</a>]

00:44:32   initial price and medium to high upgrade [<a href="https://overcast.fm/+IpmZXNSY/2672">TS</a>]

00:44:33   price encourages developers to write and [<a href="https://overcast.fm/+IpmZXNSY/2673">TS</a>]

00:44:35   curate large decades-old software like [<a href="https://overcast.fm/+IpmZXNSY/2675">TS</a>]

00:44:37   Pro Tools MS Office and Photoshop that's [<a href="https://overcast.fm/+IpmZXNSY/2677">TS</a>]

00:44:40   true uh I'm not quite sure I agree with [<a href="https://overcast.fm/+IpmZXNSY/2680">TS</a>]

00:44:44   his well continued reading here he's [<a href="https://overcast.fm/+IpmZXNSY/2684">TS</a>]

00:44:50   saying their price far too high for [<a href="https://overcast.fm/+IpmZXNSY/2690">TS</a>]

00:44:51   individuals they're slow to innovate [<a href="https://overcast.fm/+IpmZXNSY/2691">TS</a>]

00:44:53   slow to adapt to changes in our [<a href="https://overcast.fm/+IpmZXNSY/2693">TS</a>]

00:44:54   outclassed by smaller more nimble [<a href="https://overcast.fm/+IpmZXNSY/2694">TS</a>]

00:44:55   projects like GarageBand I life--and [<a href="https://overcast.fm/+IpmZXNSY/2695">TS</a>]

00:44:57   Pixelmator they're older than things [<a href="https://overcast.fm/+IpmZXNSY/2697">TS</a>]

00:45:00   like GarageBand iLife and Pixelmator but [<a href="https://overcast.fm/+IpmZXNSY/2700">TS</a>]

00:45:03   when I think about something like [<a href="https://overcast.fm/+IpmZXNSY/2703">TS</a>]

00:45:04   Photoshop in particular here it's old [<a href="https://overcast.fm/+IpmZXNSY/2704">TS</a>]

00:45:09   because it's been around forever but at [<a href="https://overcast.fm/+IpmZXNSY/2709">TS</a>]

00:45:11   one point I was like I don't know in the [<a href="https://overcast.fm/+IpmZXNSY/2711">TS</a>]

00:45:12   early 90s late 80s it's really old [<a href="https://overcast.fm/+IpmZXNSY/2712">TS</a>]

00:45:15   application but compared Photoshop 1.0 [<a href="https://overcast.fm/+IpmZXNSY/2715">TS</a>]

00:45:18   to Photoshop cs6 like you the fact that [<a href="https://overcast.fm/+IpmZXNSY/2718">TS</a>]

00:45:21   they both are called Photoshop and you [<a href="https://overcast.fm/+IpmZXNSY/2721">TS</a>]

00:45:23   might see some common tools in the [<a href="https://overcast.fm/+IpmZXNSY/2723">TS</a>]

00:45:24   palette it's the only thing really [<a href="https://overcast.fm/+IpmZXNSY/2724">TS</a>]

00:45:25   joining those things together [<a href="https://overcast.fm/+IpmZXNSY/2725">TS</a>]

00:45:27   they're worlds apart I don't think the [<a href="https://overcast.fm/+IpmZXNSY/2727">TS</a>]

00:45:30   the idea that like Photoshop can make [<a href="https://overcast.fm/+IpmZXNSY/2730">TS</a>]

00:45:33   the 1.0 and they just have to bribe free [<a href="https://overcast.fm/+IpmZXNSY/2733">TS</a>]

00:45:36   upgrades that for that forever or they [<a href="https://overcast.fm/+IpmZXNSY/2736">TS</a>]

00:45:37   have to produce Photoshop 2.0 and make [<a href="https://overcast.fm/+IpmZXNSY/2737">TS</a>]

00:45:39   people buy it as a separate product and [<a href="https://overcast.fm/+IpmZXNSY/2739">TS</a>]

00:45:41   deal with the confusion that's entailed [<a href="https://overcast.fm/+IpmZXNSY/2741">TS</a>]

00:45:43   with having both those things available [<a href="https://overcast.fm/+IpmZXNSY/2743">TS</a>]

00:45:44   at the same time and so on and so forth [<a href="https://overcast.fm/+IpmZXNSY/2744">TS</a>]

00:45:46   if you can't build a company around like [<a href="https://overcast.fm/+IpmZXNSY/2746">TS</a>]

00:45:49   building up expertise getting the best [<a href="https://overcast.fm/+IpmZXNSY/2749">TS</a>]

00:45:50   image processing software developers [<a href="https://overcast.fm/+IpmZXNSY/2750">TS</a>]

00:45:53   that you can hire and building a company [<a href="https://overcast.fm/+IpmZXNSY/2753">TS</a>]

00:45:56   around making an awesome image [<a href="https://overcast.fm/+IpmZXNSY/2756">TS</a>]

00:45:57   application and providing paid upgrades [<a href="https://overcast.fm/+IpmZXNSY/2757">TS</a>]

00:46:00   to it that's what makes you get from 1.0 [<a href="https://overcast.fm/+IpmZXNSY/2760">TS</a>]

00:46:01   to cs6 I don't know if you can get from [<a href="https://overcast.fm/+IpmZXNSY/2761">TS</a>]

00:46:03   one point over to CSX if every time you [<a href="https://overcast.fm/+IpmZXNSY/2763">TS</a>]

00:46:05   want to add to add a major feature like [<a href="https://overcast.fm/+IpmZXNSY/2765">TS</a>]

00:46:07   oh I don't know adding layers in [<a href="https://overcast.fm/+IpmZXNSY/2767">TS</a>]

00:46:08   Photoshop 3 or something or whatever [<a href="https://overcast.fm/+IpmZXNSY/2768">TS</a>]

00:46:09   version that came out and do you have to [<a href="https://overcast.fm/+IpmZXNSY/2769">TS</a>]

00:46:12   say ok well we're just going to put an [<a href="https://overcast.fm/+IpmZXNSY/2772">TS</a>]

00:46:15   additional product up called Photoshop [<a href="https://overcast.fm/+IpmZXNSY/2775">TS</a>]

00:46:16   three but Photoshop 2 is available when [<a href="https://overcast.fm/+IpmZXNSY/2776">TS</a>]

00:46:19   you search for Photoshop on the shore [<a href="https://overcast.fm/+IpmZXNSY/2779">TS</a>]

00:46:20   store we hope that Apple will sort them [<a href="https://overcast.fm/+IpmZXNSY/2780">TS</a>]

00:46:22   correctly and we hope you won't [<a href="https://overcast.fm/+IpmZXNSY/2782">TS</a>]

00:46:23   accidentally buy Photoshop 2 and then be [<a href="https://overcast.fm/+IpmZXNSY/2783">TS</a>]

00:46:24   upset and demand a refund because we [<a href="https://overcast.fm/+IpmZXNSY/2784">TS</a>]

00:46:27   have to pay for the 30% on the refunds [<a href="https://overcast.fm/+IpmZXNSY/2787">TS</a>]

00:46:29   and you know it's it's kind of a mess [<a href="https://overcast.fm/+IpmZXNSY/2789">TS</a>]

00:46:31   there and it I like the idea [<a href="https://overcast.fm/+IpmZXNSY/2791">TS</a>]

00:46:34   software products evolving over years [<a href="https://overcast.fm/+IpmZXNSY/2794">TS</a>]

00:46:36   and years and decades and decades and [<a href="https://overcast.fm/+IpmZXNSY/2796">TS</a>]

00:46:38   getting better because it allows the [<a href="https://overcast.fm/+IpmZXNSY/2798">TS</a>]

00:46:39   company making them to to specialize and [<a href="https://overcast.fm/+IpmZXNSY/2799">TS</a>]

00:46:42   to hire the best kind of developers for [<a href="https://overcast.fm/+IpmZXNSY/2802">TS</a>]

00:46:43   that kind of application I don't think [<a href="https://overcast.fm/+IpmZXNSY/2803">TS</a>]

00:46:44   you arrive at cs6 you know just by a [<a href="https://overcast.fm/+IpmZXNSY/2804">TS</a>]

00:46:49   company other than Adobe saying we're [<a href="https://overcast.fm/+IpmZXNSY/2809">TS</a>]

00:46:52   going to make something is better than [<a href="https://overcast.fm/+IpmZXNSY/2812">TS</a>]

00:46:53   Photoshop we're going to make something [<a href="https://overcast.fm/+IpmZXNSY/2813">TS</a>]

00:46:54   it's better than Photoshop cs6 and we're [<a href="https://overcast.fm/+IpmZXNSY/2814">TS</a>]

00:46:57   just going to come with it out with it [<a href="https://overcast.fm/+IpmZXNSY/2817">TS</a>]

00:46:58   out of the blue even Pixelmator which [<a href="https://overcast.fm/+IpmZXNSY/2818">TS</a>]

00:47:00   owes a lot to Photoshop didn't come out [<a href="https://overcast.fm/+IpmZXNSY/2820">TS</a>]

00:47:02   of the blue it's has several major [<a href="https://overcast.fm/+IpmZXNSY/2822">TS</a>]

00:47:03   versions it just so happens that the Mac [<a href="https://overcast.fm/+IpmZXNSY/2823">TS</a>]

00:47:06   App Store came along like kind of in the [<a href="https://overcast.fm/+IpmZXNSY/2826">TS</a>]

00:47:07   middle of its life and it just made the [<a href="https://overcast.fm/+IpmZXNSY/2827">TS</a>]

00:47:09   Mac App Store version like a paid [<a href="https://overcast.fm/+IpmZXNSY/2829">TS</a>]

00:47:10   upgrade you know it's not a paid upgrade [<a href="https://overcast.fm/+IpmZXNSY/2830">TS</a>]

00:47:13   it's like well you had the old version [<a href="https://overcast.fm/+IpmZXNSY/2833">TS</a>]

00:47:14   before the Mac App Store existed well [<a href="https://overcast.fm/+IpmZXNSY/2834">TS</a>]

00:47:15   now the Mac App Store exists to buy our [<a href="https://overcast.fm/+IpmZXNSY/2835">TS</a>]

00:47:17   version but Ken Pixelmator continued to [<a href="https://overcast.fm/+IpmZXNSY/2837">TS</a>]

00:47:20   rev its application so that Pixelmator [<a href="https://overcast.fm/+IpmZXNSY/2840">TS</a>]

00:47:23   you know 10 20 years from now is to [<a href="https://overcast.fm/+IpmZXNSY/2843">TS</a>]

00:47:26   Pixelmator 1.0 as photoshop 1.0 is to [<a href="https://overcast.fm/+IpmZXNSY/2846">TS</a>]

00:47:29   Photoshop cs6 I don't know if they can [<a href="https://overcast.fm/+IpmZXNSY/2849">TS</a>]

00:47:31   sustain that kind of development and I [<a href="https://overcast.fm/+IpmZXNSY/2851">TS</a>]

00:47:33   don't think the kind of development is [<a href="https://overcast.fm/+IpmZXNSY/2853">TS</a>]

00:47:34   necessarily bad the idea that it makes [<a href="https://overcast.fm/+IpmZXNSY/2854">TS</a>]

00:47:37   that they're slow to evolve and hard to [<a href="https://overcast.fm/+IpmZXNSY/2857">TS</a>]

00:47:39   use any legacy code base has problems [<a href="https://overcast.fm/+IpmZXNSY/2859">TS</a>]

00:47:42   like it took you know Adobe had those [<a href="https://overcast.fm/+IpmZXNSY/2862">TS</a>]

00:47:43   dark years where it was hadn't gone it [<a href="https://overcast.fm/+IpmZXNSY/2863">TS</a>]

00:47:46   was still carving and they didn't want [<a href="https://overcast.fm/+IpmZXNSY/2866">TS</a>]

00:47:47   to go Coco and they had all these these [<a href="https://overcast.fm/+IpmZXNSY/2867">TS</a>]

00:47:48   problems with it right but you know I [<a href="https://overcast.fm/+IpmZXNSY/2868">TS</a>]

00:47:52   look at the end points and I say I don't [<a href="https://overcast.fm/+IpmZXNSY/2872">TS</a>]

00:47:55   know if there are any slower to evolve [<a href="https://overcast.fm/+IpmZXNSY/2875">TS</a>]

00:47:56   in anybody else's cs6 compared to like [<a href="https://overcast.fm/+IpmZXNSY/2876">TS</a>]

00:47:58   Photoshop CS if you look at any other [<a href="https://overcast.fm/+IpmZXNSY/2878">TS</a>]

00:48:01   application that same time span do you [<a href="https://overcast.fm/+IpmZXNSY/2881">TS</a>]

00:48:03   see a similar amount of improvement [<a href="https://overcast.fm/+IpmZXNSY/2883">TS</a>]

00:48:05   there because maybe people will say that [<a href="https://overcast.fm/+IpmZXNSY/2885">TS</a>]

00:48:08   well Photoshop was so hideous that [<a href="https://overcast.fm/+IpmZXNSY/2888">TS</a>]

00:48:10   that's why we like it so much better now [<a href="https://overcast.fm/+IpmZXNSY/2890">TS</a>]

00:48:12   that it was so slow and had so many bugs [<a href="https://overcast.fm/+IpmZXNSY/2892">TS</a>]

00:48:14   and it was all gross and now they've [<a href="https://overcast.fm/+IpmZXNSY/2894">TS</a>]

00:48:15   gotten rid of those and were just so [<a href="https://overcast.fm/+IpmZXNSY/2895">TS</a>]

00:48:16   happy that it's better but I think that [<a href="https://overcast.fm/+IpmZXNSY/2896">TS</a>]

00:48:19   type of change is funded by the ability [<a href="https://overcast.fm/+IpmZXNSY/2899">TS</a>]

00:48:21   to get upgrade fees from people many [<a href="https://overcast.fm/+IpmZXNSY/2901">TS</a>]

00:48:25   people in chat room are saying that it's [<a href="https://overcast.fm/+IpmZXNSY/2905">TS</a>]

00:48:26   totally possible for a Pixelmator to [<a href="https://overcast.fm/+IpmZXNSY/2906">TS</a>]

00:48:28   follow the same path and do it even [<a href="https://overcast.fm/+IpmZXNSY/2908">TS</a>]

00:48:30   better but they're just a younger [<a href="https://overcast.fm/+IpmZXNSY/2910">TS</a>]

00:48:32   company it's like I mean my life is a [<a href="https://overcast.fm/+IpmZXNSY/2912">TS</a>]

00:48:34   good example I let the current version [<a href="https://overcast.fm/+IpmZXNSY/2914">TS</a>]

00:48:36   of my life compared to the first version [<a href="https://overcast.fm/+IpmZXNSY/2916">TS</a>]

00:48:37   of my life there's a tremendous [<a href="https://overcast.fm/+IpmZXNSY/2917">TS</a>]

00:48:38   difference then obviously Apple is [<a href="https://overcast.fm/+IpmZXNSY/2918">TS</a>]

00:48:39   subsidizing AI life with its hardware [<a href="https://overcast.fm/+IpmZXNSY/2919">TS</a>]

00:48:41   sales and giving it away for free [<a href="https://overcast.fm/+IpmZXNSY/2921">TS</a>]

00:48:43   they don't have upgrade pricing if you [<a href="https://overcast.fm/+IpmZXNSY/2923">TS</a>]

00:48:44   want the new version of my life you buy [<a href="https://overcast.fm/+IpmZXNSY/2924">TS</a>]

00:48:45   it outright so that I think is a bad [<a href="https://overcast.fm/+IpmZXNSY/2925">TS</a>]

00:48:48   example but if they were an independent [<a href="https://overcast.fm/+IpmZXNSY/2928">TS</a>]

00:48:50   software company and had they had to [<a href="https://overcast.fm/+IpmZXNSY/2930">TS</a>]

00:48:51   develop iLife and sell it on its own [<a href="https://overcast.fm/+IpmZXNSY/2931">TS</a>]

00:48:53   they could not sell it for the price [<a href="https://overcast.fm/+IpmZXNSY/2933">TS</a>]

00:48:54   they sell like it's subsidized it's [<a href="https://overcast.fm/+IpmZXNSY/2934">TS</a>]

00:48:55   subsidized software so I don't think [<a href="https://overcast.fm/+IpmZXNSY/2935">TS</a>]

00:48:57   it's fair to compare AI life to [<a href="https://overcast.fm/+IpmZXNSY/2937">TS</a>]

00:48:58   something like Photoshop or word and say [<a href="https://overcast.fm/+IpmZXNSY/2938">TS</a>]

00:49:00   see Apple can go but apples got massive [<a href="https://overcast.fm/+IpmZXNSY/2940">TS</a>]

00:49:03   profits from its hardware to dump into [<a href="https://overcast.fm/+IpmZXNSY/2943">TS</a>]

00:49:05   AI life and GarageBand all that other [<a href="https://overcast.fm/+IpmZXNSY/2945">TS</a>]

00:49:06   stuff that's out there so he continues [<a href="https://overcast.fm/+IpmZXNSY/2946">TS</a>]

00:49:10   instead of coming up with new apps that [<a href="https://overcast.fm/+IpmZXNSY/2950">TS</a>]

00:49:12   are focused and streamlined when a new [<a href="https://overcast.fm/+IpmZXNSY/2952">TS</a>]

00:49:13   use case for rents itself these [<a href="https://overcast.fm/+IpmZXNSY/2953">TS</a>]

00:49:14   developers and many others find a way to [<a href="https://overcast.fm/+IpmZXNSY/2954">TS</a>]

00:49:16   cram features into their flagship [<a href="https://overcast.fm/+IpmZXNSY/2956">TS</a>]

00:49:17   flagship prop this is bad for consumers [<a href="https://overcast.fm/+IpmZXNSY/2957">TS</a>]

00:49:18   because it keeps prices artificially [<a href="https://overcast.fm/+IpmZXNSY/2958">TS</a>]

00:49:20   high and software bloated enough using [<a href="https://overcast.fm/+IpmZXNSY/2960">TS</a>]

00:49:22   many people wanted me to talk about [<a href="https://overcast.fm/+IpmZXNSY/2962">TS</a>]

00:49:24   iTunes but you want to talk about [<a href="https://overcast.fm/+IpmZXNSY/2964">TS</a>]

00:49:25   cramming features into a flagship [<a href="https://overcast.fm/+IpmZXNSY/2965">TS</a>]

00:49:27   product instead of making a new product [<a href="https://overcast.fm/+IpmZXNSY/2967">TS</a>]

00:49:29   iTunes would be a great example there [<a href="https://overcast.fm/+IpmZXNSY/2969">TS</a>]

00:49:30   and that's free for everybody and never [<a href="https://overcast.fm/+IpmZXNSY/2970">TS</a>]

00:49:31   cost any money so I don't think that [<a href="https://overcast.fm/+IpmZXNSY/2971">TS</a>]

00:49:35   practice is solved by a new business [<a href="https://overcast.fm/+IpmZXNSY/2975">TS</a>]

00:49:37   model people do that because that's [<a href="https://overcast.fm/+IpmZXNSY/2977">TS</a>]

00:49:39   something that they like to do and it [<a href="https://overcast.fm/+IpmZXNSY/2979">TS</a>]

00:49:40   upsets us but it happens even in free [<a href="https://overcast.fm/+IpmZXNSY/2980">TS</a>]

00:49:43   software that has nothing to do with [<a href="https://overcast.fm/+IpmZXNSY/2983">TS</a>]

00:49:44   upgrade pricing or anything you know [<a href="https://overcast.fm/+IpmZXNSY/2984">TS</a>]

00:49:46   iTunes is the best example of that but [<a href="https://overcast.fm/+IpmZXNSY/2986">TS</a>]

00:49:48   again this is a real phenomenon a big [<a href="https://overcast.fm/+IpmZXNSY/2988">TS</a>]

00:49:49   applications I mean use the last time [<a href="https://overcast.fm/+IpmZXNSY/2989">TS</a>]

00:49:51   like adding every possible button to the [<a href="https://overcast.fm/+IpmZXNSY/2991">TS</a>]

00:49:52   word toolbar making word this big [<a href="https://overcast.fm/+IpmZXNSY/2992">TS</a>]

00:49:54   monster application every year you got [<a href="https://overcast.fm/+IpmZXNSY/2994">TS</a>]

00:49:55   to think of something else to add to [<a href="https://overcast.fm/+IpmZXNSY/2995">TS</a>]

00:49:56   word and then you come up with the [<a href="https://overcast.fm/+IpmZXNSY/2996">TS</a>]

00:49:57   ribbon you like o has rearranged all the [<a href="https://overcast.fm/+IpmZXNSY/2997">TS</a>]

00:49:59   buttons and make it totally different [<a href="https://overcast.fm/+IpmZXNSY/2999">TS</a>]

00:50:00   then revise it but it becomes like a [<a href="https://overcast.fm/+IpmZXNSY/3000">TS</a>]

00:50:02   treadmill where this is your cash cow [<a href="https://overcast.fm/+IpmZXNSY/3002">TS</a>]

00:50:04   and you have to find some way to make a [<a href="https://overcast.fm/+IpmZXNSY/3004">TS</a>]

00:50:05   new version that is the anti-pattern of [<a href="https://overcast.fm/+IpmZXNSY/3005">TS</a>]

00:50:08   long term software but I think getting [<a href="https://overcast.fm/+IpmZXNSY/3008">TS</a>]

00:50:11   is saying therefore we have to get rid [<a href="https://overcast.fm/+IpmZXNSY/3011">TS</a>]

00:50:13   of that model is throwing out the debut [<a href="https://overcast.fm/+IpmZXNSY/3013">TS</a>]

00:50:15   of the bathwater probably not the best [<a href="https://overcast.fm/+IpmZXNSY/3015">TS</a>]

00:50:17   idea see what else we've got here [<a href="https://overcast.fm/+IpmZXNSY/3017">TS</a>]

00:50:21   Photoshop 1.0 released in 1994 Macintosh [<a href="https://overcast.fm/+IpmZXNSY/3021">TS</a>]

00:50:24   exclusively there you go so andrew says [<a href="https://overcast.fm/+IpmZXNSY/3024">TS</a>]

00:50:28   I find it likely the Apple knows exactly [<a href="https://overcast.fm/+IpmZXNSY/3028">TS</a>]

00:50:30   what they're doing they're telling the [<a href="https://overcast.fm/+IpmZXNSY/3030">TS</a>]

00:50:31   Adobe's Microsoft's and digit designs of [<a href="https://overcast.fm/+IpmZXNSY/3031">TS</a>]

00:50:33   the world that things are different now [<a href="https://overcast.fm/+IpmZXNSY/3033">TS</a>]

00:50:34   price your apps so regular people can [<a href="https://overcast.fm/+IpmZXNSY/3034">TS</a>]

00:50:35   buy them and make them more focused on [<a href="https://overcast.fm/+IpmZXNSY/3035">TS</a>]

00:50:37   coherent or go elsewhere I think that's [<a href="https://overcast.fm/+IpmZXNSY/3037">TS</a>]

00:50:38   a great thing I've never even considered [<a href="https://overcast.fm/+IpmZXNSY/3038">TS</a>]

00:50:40   purchasing Photoshop due to the [<a href="https://overcast.fm/+IpmZXNSY/3040">TS</a>]

00:50:41   obviously over to the top price but I [<a href="https://overcast.fm/+IpmZXNSY/3041">TS</a>]

00:50:43   gladly purchase Pixelmator I'll never [<a href="https://overcast.fm/+IpmZXNSY/3043">TS</a>]

00:50:45   buy Pro Tools but I love GarageBand I'll [<a href="https://overcast.fm/+IpmZXNSY/3045">TS</a>]

00:50:47   never buy microsoft office but I own [<a href="https://overcast.fm/+IpmZXNSY/3047">TS</a>]

00:50:48   Pages and Numbers if you don't need a [<a href="https://overcast.fm/+IpmZXNSY/3048">TS</a>]

00:50:51   big powerful application and you can get [<a href="https://overcast.fm/+IpmZXNSY/3051">TS</a>]

00:50:53   by with a lesser one and of course you [<a href="https://overcast.fm/+IpmZXNSY/3053">TS</a>]

00:50:54   like lower pricing but doesn't mean that [<a href="https://overcast.fm/+IpmZXNSY/3054">TS</a>]

00:50:56   people don't have you told everyone is [<a href="https://overcast.fm/+IpmZXNSY/3056">TS</a>]

00:50:57   using Photoshop now that Photoshop is [<a href="https://overcast.fm/+IpmZXNSY/3057">TS</a>]

00:51:01   gone and for now on you have to use some [<a href="https://overcast.fm/+IpmZXNSY/3061">TS</a>]

00:51:02   alternative that's half the price of [<a href="https://overcast.fm/+IpmZXNSY/3062">TS</a>]

00:51:04   which there are many not these are bad [<a href="https://overcast.fm/+IpmZXNSY/3064">TS</a>]

00:51:06   applications but this kind of a reason [<a href="https://overcast.fm/+IpmZXNSY/3066">TS</a>]

00:51:08   that Photoshop has most of the features [<a href="https://overcast.fm/+IpmZXNSY/3068">TS</a>]

00:51:10   in it that it has and if you told all [<a href="https://overcast.fm/+IpmZXNSY/3070">TS</a>]

00:51:11   the people in the world using Photoshop [<a href="https://overcast.fm/+IpmZXNSY/3071">TS</a>]

00:51:13   right now they have to use Pixelmator [<a href="https://overcast.fm/+IpmZXNSY/3073">TS</a>]

00:51:14   many of them would have extreme [<a href="https://overcast.fm/+IpmZXNSY/3074">TS</a>]

00:51:15   difficulty getting their jobs done and [<a href="https://overcast.fm/+IpmZXNSY/3075">TS</a>]

00:51:17   not just because they don't know how [<a href="https://overcast.fm/+IpmZXNSY/3077">TS</a>]

00:51:18   about exclamative works it just doesn't [<a href="https://overcast.fm/+IpmZXNSY/3078">TS</a>]

00:51:19   have all the features of Photoshop [<a href="https://overcast.fm/+IpmZXNSY/3079">TS</a>]

00:51:21   if Pixelmator had all the features of [<a href="https://overcast.fm/+IpmZXNSY/3081">TS</a>]

00:51:23   Photoshop I don't think it would it [<a href="https://overcast.fm/+IpmZXNSY/3083">TS</a>]

00:51:24   could be the same price things you need [<a href="https://overcast.fm/+IpmZXNSY/3084">TS</a>]

00:51:27   many many more developers even if one of [<a href="https://overcast.fm/+IpmZXNSY/3087">TS</a>]

00:51:29   the features is runs on a platform [<a href="https://overcast.fm/+IpmZXNSY/3089">TS</a>]

00:51:31   rather than Mac OS 10 you know so I [<a href="https://overcast.fm/+IpmZXNSY/3091">TS</a>]

00:51:34   don't think that's an apples to apples [<a href="https://overcast.fm/+IpmZXNSY/3094">TS</a>]

00:51:36   comparison i i think the Pixelmator and [<a href="https://overcast.fm/+IpmZXNSY/3096">TS</a>]

00:51:39   applications like acorn and stuff are [<a href="https://overcast.fm/+IpmZXNSY/3099">TS</a>]

00:51:40   filling a role that wasn't filled by [<a href="https://overcast.fm/+IpmZXNSY/3100">TS</a>]

00:51:42   Photoshop it was never arguably filled [<a href="https://overcast.fm/+IpmZXNSY/3102">TS</a>]

00:51:44   by Photoshop which is an application for [<a href="https://overcast.fm/+IpmZXNSY/3104">TS</a>]

00:51:45   someone who's not a professional graphic [<a href="https://overcast.fm/+IpmZXNSY/3105">TS</a>]

00:51:46   designer who just wants to do some [<a href="https://overcast.fm/+IpmZXNSY/3106">TS</a>]

00:51:47   graphic stuff and that's a good role for [<a href="https://overcast.fm/+IpmZXNSY/3107">TS</a>]

00:51:49   that but it doesn't mean that [<a href="https://overcast.fm/+IpmZXNSY/3109">TS</a>]

00:51:49   applications like Photoshop have no [<a href="https://overcast.fm/+IpmZXNSY/3109">TS</a>]

00:51:52   longer have a purpose in this new world [<a href="https://overcast.fm/+IpmZXNSY/3112">TS</a>]

00:51:53   and therefore we don't care what happens [<a href="https://overcast.fm/+IpmZXNSY/3113">TS</a>]

00:51:55   to them they could just go away for all [<a href="https://overcast.fm/+IpmZXNSY/3115">TS</a>]

00:51:56   we care [<a href="https://overcast.fm/+IpmZXNSY/3116">TS</a>]

00:51:57   and Pixelmator is the new way to go it's [<a href="https://overcast.fm/+IpmZXNSY/3117">TS</a>]

00:51:59   just a different type of application [<a href="https://overcast.fm/+IpmZXNSY/3119">TS</a>]

00:52:01   it's not it's not they're not failing [<a href="https://overcast.fm/+IpmZXNSY/3121">TS</a>]

00:52:04   the same role for the same people so [<a href="https://overcast.fm/+IpmZXNSY/3124">TS</a>]

00:52:08   pricing issues aside oh actually I [<a href="https://overcast.fm/+IpmZXNSY/3128">TS</a>]

00:52:11   should finish up his thing was he has a [<a href="https://overcast.fm/+IpmZXNSY/3131">TS</a>]

00:52:12   conclusion here he says the developers [<a href="https://overcast.fm/+IpmZXNSY/3132">TS</a>]

00:52:16   need to stop thinking about what will [<a href="https://overcast.fm/+IpmZXNSY/3136">TS</a>]

00:52:17   quickly net them the most sales and [<a href="https://overcast.fm/+IpmZXNSY/3137">TS</a>]

00:52:18   start thinking about what will best [<a href="https://overcast.fm/+IpmZXNSY/3138">TS</a>]

00:52:19   serve customers the sales will follow I [<a href="https://overcast.fm/+IpmZXNSY/3139">TS</a>]

00:52:21   think the Apple success has proven that [<a href="https://overcast.fm/+IpmZXNSY/3141">TS</a>]

00:52:22   I don't think their developers are [<a href="https://overcast.fm/+IpmZXNSY/3142">TS</a>]

00:52:25   trying to net a quick profit they were [<a href="https://overcast.fm/+IpmZXNSY/3145">TS</a>]

00:52:26   trying to do that it'd be a totally on [<a href="https://overcast.fm/+IpmZXNSY/3146">TS</a>]

00:52:28   board with making a single serving act [<a href="https://overcast.fm/+IpmZXNSY/3148">TS</a>]

00:52:29   that six months it develops you cash [<a href="https://overcast.fm/+IpmZXNSY/3149">TS</a>]

00:52:31   Anna and you move on to the next thing [<a href="https://overcast.fm/+IpmZXNSY/3151">TS</a>]

00:52:32   you just abandon it it's maybe it'll get [<a href="https://overcast.fm/+IpmZXNSY/3152">TS</a>]

00:52:34   bug fix upgrades that's it it'll never [<a href="https://overcast.fm/+IpmZXNSY/3154">TS</a>]

00:52:36   get significantly better that's it's the [<a href="https://overcast.fm/+IpmZXNSY/3156">TS</a>]

00:52:39   opposite of what you know that's that's [<a href="https://overcast.fm/+IpmZXNSY/3159">TS</a>]

00:52:41   if they just wanted to get a quick buck [<a href="https://overcast.fm/+IpmZXNSY/3161">TS</a>]

00:52:43   they'd be all on board with that but [<a href="https://overcast.fm/+IpmZXNSY/3163">TS</a>]

00:52:44   they don't want to do that they want to [<a href="https://overcast.fm/+IpmZXNSY/3164">TS</a>]

00:52:46   make version one of their app and then [<a href="https://overcast.fm/+IpmZXNSY/3166">TS</a>]

00:52:47   see the obvious features that need to be [<a href="https://overcast.fm/+IpmZXNSY/3167">TS</a>]

00:52:49   added for version two and accept [<a href="https://overcast.fm/+IpmZXNSY/3169">TS</a>]

00:52:50   feedback from people who never make an [<a href="https://overcast.fm/+IpmZXNSY/3170">TS</a>]

00:52:51   awesome version too and they want to [<a href="https://overcast.fm/+IpmZXNSY/3171">TS</a>]

00:52:52   spend like a year or six months making [<a href="https://overcast.fm/+IpmZXNSY/3172">TS</a>]

00:52:54   an awesome version too at the end of [<a href="https://overcast.fm/+IpmZXNSY/3174">TS</a>]

00:52:55   that they don't want to have to rely on [<a href="https://overcast.fm/+IpmZXNSY/3175">TS</a>]

00:52:57   hockey stick growth of the platform to [<a href="https://overcast.fm/+IpmZXNSY/3177">TS</a>]

00:52:59   give them any money they want to be able [<a href="https://overcast.fm/+IpmZXNSY/3179">TS</a>]

00:53:00   to get they don't I should the customers [<a href="https://overcast.fm/+IpmZXNSY/3180">TS</a>]

00:53:03   get that version for free this is [<a href="https://overcast.fm/+IpmZXNSY/3183">TS</a>]

00:53:05   something that lots of people I guess [<a href="https://overcast.fm/+IpmZXNSY/3185">TS</a>]

00:53:07   who aren't nerds or developers [<a href="https://overcast.fm/+IpmZXNSY/3187">TS</a>]

00:53:09   like they think it's the same product [<a href="https://overcast.fm/+IpmZXNSY/3189">TS</a>]

00:53:12   they think well I bought this product [<a href="https://overcast.fm/+IpmZXNSY/3192">TS</a>]

00:53:14   and now people should toil endlessly as [<a href="https://overcast.fm/+IpmZXNSY/3194">TS</a>]

00:53:16   their full-time job to improve this [<a href="https://overcast.fm/+IpmZXNSY/3196">TS</a>]

00:53:19   product for me forever for free that [<a href="https://overcast.fm/+IpmZXNSY/3199">TS</a>]

00:53:21   doesn't make any sense that doesn't work [<a href="https://overcast.fm/+IpmZXNSY/3201">TS</a>]

00:53:22   it like when I buy a 2002 Honda Civic I [<a href="https://overcast.fm/+IpmZXNSY/3202">TS</a>]

00:53:25   don't get the 2003 Honda Civic for free [<a href="https://overcast.fm/+IpmZXNSY/3205">TS</a>]

00:53:26   I don't get to bring my Civic in and [<a href="https://overcast.fm/+IpmZXNSY/3206">TS</a>]

00:53:28   have them retrofit it and upgrade it to [<a href="https://overcast.fm/+IpmZXNSY/3208">TS</a>]

00:53:31   it yeah all but I just bought a 2002 [<a href="https://overcast.fm/+IpmZXNSY/3211">TS</a>]

00:53:33   Civic another 2003 s came out can I get [<a href="https://overcast.fm/+IpmZXNSY/3213">TS</a>]

00:53:34   the 2003 Civic you don't you're not [<a href="https://overcast.fm/+IpmZXNSY/3214">TS</a>]

00:53:36   entitled to free updates forever and [<a href="https://overcast.fm/+IpmZXNSY/3216">TS</a>]

00:53:38   doesn't matter that it's not a physical [<a href="https://overcast.fm/+IpmZXNSY/3218">TS</a>]

00:53:39   product someone is working full-time as [<a href="https://overcast.fm/+IpmZXNSY/3219">TS</a>]

00:53:42   their job to make new versions of this [<a href="https://overcast.fm/+IpmZXNSY/3222">TS</a>]

00:53:44   product how can they work that way if [<a href="https://overcast.fm/+IpmZXNSY/3224">TS</a>]

00:53:47   they can't get any money like you're not [<a href="https://overcast.fm/+IpmZXNSY/3227">TS</a>]

00:53:49   entitled to their future work forever [<a href="https://overcast.fm/+IpmZXNSY/3229">TS</a>]

00:53:51   just because it all is under the [<a href="https://overcast.fm/+IpmZXNSY/3231">TS</a>]

00:53:52   umbrella of a particular name alright [<a href="https://overcast.fm/+IpmZXNSY/3232">TS</a>]

00:53:54   and I think many people think that's the [<a href="https://overcast.fm/+IpmZXNSY/3234">TS</a>]

00:53:58   way it is with applications where you [<a href="https://overcast.fm/+IpmZXNSY/3238">TS</a>]

00:53:59   buy an app on your iPhone and you got a [<a href="https://overcast.fm/+IpmZXNSY/3239">TS</a>]

00:54:01   little icon on there and you should be [<a href="https://overcast.fm/+IpmZXNSY/3241">TS</a>]

00:54:03   entitled to the future work of all [<a href="https://overcast.fm/+IpmZXNSY/3243">TS</a>]

00:54:05   people working on anything that uses [<a href="https://overcast.fm/+IpmZXNSY/3245">TS</a>]

00:54:07   that icon for the rest of your life [<a href="https://overcast.fm/+IpmZXNSY/3247">TS</a>]

00:54:09   that's just not how it works right it's [<a href="https://overcast.fm/+IpmZXNSY/3249">TS</a>]

00:54:14   not a sustainable business model so [<a href="https://overcast.fm/+IpmZXNSY/3254">TS</a>]

00:54:16   unless you're going with the Android [<a href="https://overcast.fm/+IpmZXNSY/3256">TS</a>]

00:54:17   thing where things ahead support it or [<a href="https://overcast.fm/+IpmZXNSY/3257">TS</a>]

00:54:18   whatever so pricing aside even ignoring [<a href="https://overcast.fm/+IpmZXNSY/3258">TS</a>]

00:54:21   the pricing thing of how to get more [<a href="https://overcast.fm/+IpmZXNSY/3261">TS</a>]

00:54:22   money for those people you still have [<a href="https://overcast.fm/+IpmZXNSY/3262">TS</a>]

00:54:23   the confusion issue where if you just [<a href="https://overcast.fm/+IpmZXNSY/3263">TS</a>]

00:54:26   put up a new version you can you have [<a href="https://overcast.fm/+IpmZXNSY/3266">TS</a>]

00:54:27   multiple versions in the store you have [<a href="https://overcast.fm/+IpmZXNSY/3267">TS</a>]

00:54:29   the danger of people finding the wrong [<a href="https://overcast.fm/+IpmZXNSY/3269">TS</a>]

00:54:31   version or you have to rely on an apple [<a href="https://overcast.fm/+IpmZXNSY/3271">TS</a>]

00:54:32   sorting or them being smart and then if [<a href="https://overcast.fm/+IpmZXNSY/3272">TS</a>]

00:54:34   they get refunds you're out the 30% [<a href="https://overcast.fm/+IpmZXNSY/3274">TS</a>]

00:54:35   which you don't get back ah but if you [<a href="https://overcast.fm/+IpmZXNSY/3275">TS</a>]

00:54:38   only have one version on the store you [<a href="https://overcast.fm/+IpmZXNSY/3278">TS</a>]

00:54:40   yank the old version and you can provide [<a href="https://overcast.fm/+IpmZXNSY/3280">TS</a>]

00:54:41   bug fixes and there's many possible [<a href="https://overcast.fm/+IpmZXNSY/3281">TS</a>]

00:54:44   solutions to this many people wrote in [<a href="https://overcast.fm/+IpmZXNSY/3284">TS</a>]

00:54:45   like oh all Apple needs to do is X and [<a href="https://overcast.fm/+IpmZXNSY/3285">TS</a>]

00:54:47   all Apple needs to do is Y and then the [<a href="https://overcast.fm/+IpmZXNSY/3287">TS</a>]

00:54:49   won't be confusion and they won't have [<a href="https://overcast.fm/+IpmZXNSY/3289">TS</a>]

00:54:50   any problems and if they buy the wrong [<a href="https://overcast.fm/+IpmZXNSY/3290">TS</a>]

00:54:51   one this won't help yes there are many [<a href="https://overcast.fm/+IpmZXNSY/3291">TS</a>]

00:54:53   many things Apple to do to fix its many [<a href="https://overcast.fm/+IpmZXNSY/3293">TS</a>]

00:54:55   obvious simple things they can do anyone [<a href="https://overcast.fm/+IpmZXNSY/3295">TS</a>]

00:54:57   can come up with a simple scheme whereby [<a href="https://overcast.fm/+IpmZXNSY/3297">TS</a>]

00:54:58   all these problems are eliminated but [<a href="https://overcast.fm/+IpmZXNSY/3298">TS</a>]

00:55:00   Apple hasn't done any of those things [<a href="https://overcast.fm/+IpmZXNSY/3300">TS</a>]

00:55:02   and the problem for developers and [<a href="https://overcast.fm/+IpmZXNSY/3302">TS</a>]

00:55:04   consumers I think is we don't know which [<a href="https://overcast.fm/+IpmZXNSY/3304">TS</a>]

00:55:05   one of those things Apple is likely to [<a href="https://overcast.fm/+IpmZXNSY/3305">TS</a>]

00:55:06   do so you can't say okay we have to plan [<a href="https://overcast.fm/+IpmZXNSY/3306">TS</a>]

00:55:08   a future development do we make version [<a href="https://overcast.fm/+IpmZXNSY/3308">TS</a>]

00:55:09   2 of this product and spend an entire [<a href="https://overcast.fm/+IpmZXNSY/3309">TS</a>]

00:55:10   you're working on it knowing full well [<a href="https://overcast.fm/+IpmZXNSY/3310">TS</a>]

00:55:12   but the only way we can get any money [<a href="https://overcast.fm/+IpmZXNSY/3312">TS</a>]

00:55:13   for version 2 this product is by selling [<a href="https://overcast.fm/+IpmZXNSY/3313">TS</a>]

00:55:15   it to people who didn't buy version 1 do [<a href="https://overcast.fm/+IpmZXNSY/3315">TS</a>]

00:55:17   we make version 2 and put it on the [<a href="https://overcast.fm/+IpmZXNSY/3317">TS</a>]

00:55:18   store knowing full well that version 1 [<a href="https://overcast.fm/+IpmZXNSY/3318">TS</a>]

00:55:20   could be there alongside it do we yank [<a href="https://overcast.fm/+IpmZXNSY/3320">TS</a>]

00:55:22   version 1 do we assume apples [<a href="https://overcast.fm/+IpmZXNSY/3322">TS</a>]

00:55:23   to provide some way to help us which [<a href="https://overcast.fm/+IpmZXNSY/3323">TS</a>]

00:55:25   ways will they provide will they let it [<a href="https://overcast.fm/+IpmZXNSY/3325">TS</a>]

00:55:26   you know it's all just guesswork [<a href="https://overcast.fm/+IpmZXNSY/3326">TS</a>]

00:55:28   everyone's in the dark how do you plan [<a href="https://overcast.fm/+IpmZXNSY/3328">TS</a>]

00:55:29   your business on that and so it creates [<a href="https://overcast.fm/+IpmZXNSY/3329">TS</a>]

00:55:31   uncertainty and fear and the safest [<a href="https://overcast.fm/+IpmZXNSY/3331">TS</a>]

00:55:34   thing to do is say we're not going to [<a href="https://overcast.fm/+IpmZXNSY/3334">TS</a>]

00:55:36   work on version 2 of this product we're [<a href="https://overcast.fm/+IpmZXNSY/3336">TS</a>]

00:55:38   going to make a brand new product that [<a href="https://overcast.fm/+IpmZXNSY/3338">TS</a>]

00:55:39   no one has bought yet that everyone who [<a href="https://overcast.fm/+IpmZXNSY/3339">TS</a>]

00:55:41   buys will get money from and we'll just [<a href="https://overcast.fm/+IpmZXNSY/3341">TS</a>]

00:55:43   put that other product in maintenance [<a href="https://overcast.fm/+IpmZXNSY/3343">TS</a>]

00:55:45   mode [<a href="https://overcast.fm/+IpmZXNSY/3345">TS</a>]

00:55:45   that's what Apple that's the shape Apple [<a href="https://overcast.fm/+IpmZXNSY/3345">TS</a>]

00:55:48   is turning this business into but [<a href="https://overcast.fm/+IpmZXNSY/3348">TS</a>]

00:55:50   intentionally or not and I think that's [<a href="https://overcast.fm/+IpmZXNSY/3350">TS</a>]

00:55:52   a bad a bad shape I like developers to [<a href="https://overcast.fm/+IpmZXNSY/3352">TS</a>]

00:55:55   provide major upgrades to versions of my [<a href="https://overcast.fm/+IpmZXNSY/3355">TS</a>]

00:55:57   applications because many applications I [<a href="https://overcast.fm/+IpmZXNSY/3357">TS</a>]

00:55:58   buy and I say boy this is a great [<a href="https://overcast.fm/+IpmZXNSY/3358">TS</a>]

00:55:59   version 1 version 2 will be even better [<a href="https://overcast.fm/+IpmZXNSY/3359">TS</a>]

00:56:02   I want the people to be able to make me [<a href="https://overcast.fm/+IpmZXNSY/3362">TS</a>]

00:56:04   a version 2 and I'm willing to pay some [<a href="https://overcast.fm/+IpmZXNSY/3364">TS</a>]

00:56:06   additional money for that version - I [<a href="https://overcast.fm/+IpmZXNSY/3366">TS</a>]

00:56:08   don't feel entitled to it because I got [<a href="https://overcast.fm/+IpmZXNSY/3368">TS</a>]

00:56:09   a version 1 so uncertainty about what [<a href="https://overcast.fm/+IpmZXNSY/3369">TS</a>]

00:56:13   Apple will do here is is bad uncertainty [<a href="https://overcast.fm/+IpmZXNSY/3373">TS</a>]

00:56:16   in most markets is bad one of the [<a href="https://overcast.fm/+IpmZXNSY/3376">TS</a>]

00:56:18   suggestions people come up with was [<a href="https://overcast.fm/+IpmZXNSY/3378">TS</a>]

00:56:20   subscription instead of paying for a [<a href="https://overcast.fm/+IpmZXNSY/3380">TS</a>]

00:56:22   piece of software and quote-unquote [<a href="https://overcast.fm/+IpmZXNSY/3382">TS</a>]

00:56:23   owning it even though you have like a [<a href="https://overcast.fm/+IpmZXNSY/3383">TS</a>]

00:56:24   license to use it or whatever how about [<a href="https://overcast.fm/+IpmZXNSY/3384">TS</a>]

00:56:26   doing a subscription thing where you pay [<a href="https://overcast.fm/+IpmZXNSY/3386">TS</a>]

00:56:30   some fee over some period of time a [<a href="https://overcast.fm/+IpmZXNSY/3390">TS</a>]

00:56:33   monthly fee a weekly fee a yearly fee [<a href="https://overcast.fm/+IpmZXNSY/3393">TS</a>]

00:56:35   which presumably will be cheaper than [<a href="https://overcast.fm/+IpmZXNSY/3395">TS</a>]

00:56:36   the cost of buying the thing out right [<a href="https://overcast.fm/+IpmZXNSY/3396">TS</a>]

00:56:38   and it doesn't that fun future [<a href="https://overcast.fm/+IpmZXNSY/3398">TS</a>]

00:56:40   developments then you could be like on [<a href="https://overcast.fm/+IpmZXNSY/3400">TS</a>]

00:56:41   the train of like as long as I keep [<a href="https://overcast.fm/+IpmZXNSY/3401">TS</a>]

00:56:42   paying as paying a subscription free I [<a href="https://overcast.fm/+IpmZXNSY/3402">TS</a>]

00:56:44   get it every new version of Photoshop [<a href="https://overcast.fm/+IpmZXNSY/3404">TS</a>]

00:56:46   that comes out or whatever [<a href="https://overcast.fm/+IpmZXNSY/3406">TS</a>]

00:56:47   Microsoft tried doing this I think in [<a href="https://overcast.fm/+IpmZXNSY/3407">TS</a>]

00:56:50   late 90s was where they were big on it [<a href="https://overcast.fm/+IpmZXNSY/3410">TS</a>]

00:56:52   like Microsoft Office you won't be able [<a href="https://overcast.fm/+IpmZXNSY/3412">TS</a>]

00:56:54   to buy it it'll be a subscription and [<a href="https://overcast.fm/+IpmZXNSY/3414">TS</a>]

00:56:55   enterprises like subscriptions because [<a href="https://overcast.fm/+IpmZXNSY/3415">TS</a>]

00:56:57   they get really big volume discounts and [<a href="https://overcast.fm/+IpmZXNSY/3417">TS</a>]

00:56:59   it really easy to convince the guy in [<a href="https://overcast.fm/+IpmZXNSY/3419">TS</a>]

00:57:00   charge of enterprise purchasing you know [<a href="https://overcast.fm/+IpmZXNSY/3420">TS</a>]

00:57:02   pass this fee every year and you get [<a href="https://overcast.fm/+IpmZXNSY/3422">TS</a>]

00:57:06   access to and they give you this huge [<a href="https://overcast.fm/+IpmZXNSY/3426">TS</a>]

00:57:07   laundry list of like everything [<a href="https://overcast.fm/+IpmZXNSY/3427">TS</a>]

00:57:08   Microsoft makes and all of our [<a href="https://overcast.fm/+IpmZXNSY/3428">TS</a>]

00:57:10   development tools and all of our [<a href="https://overcast.fm/+IpmZXNSY/3430">TS</a>]

00:57:11   software and our SuperDuper fancy [<a href="https://overcast.fm/+IpmZXNSY/3431">TS</a>]

00:57:13   version of office and unlimited seat [<a href="https://overcast.fm/+IpmZXNSY/3433">TS</a>]

00:57:16   license - Windows NT blah blah blah blah [<a href="https://overcast.fm/+IpmZXNSY/3436">TS</a>]

00:57:18   you know those are really easy to sell [<a href="https://overcast.fm/+IpmZXNSY/3438">TS</a>]

00:57:20   to enterprises because they they think [<a href="https://overcast.fm/+IpmZXNSY/3440">TS</a>]

00:57:22   they're getting a big deal when in [<a href="https://overcast.fm/+IpmZXNSY/3442">TS</a>]

00:57:23   reality the people in their company use [<a href="https://overcast.fm/+IpmZXNSY/3443">TS</a>]

00:57:25   like two applications and three features [<a href="https://overcast.fm/+IpmZXNSY/3445">TS</a>]

00:57:27   and those two applications I would have [<a href="https://overcast.fm/+IpmZXNSY/3447">TS</a>]

00:57:28   been cheaper just buying individual [<a href="https://overcast.fm/+IpmZXNSY/3448">TS</a>]

00:57:29   seats for them but anyway that's coming [<a href="https://overcast.fm/+IpmZXNSY/3449">TS</a>]

00:57:31   into the enterprise issue uh but for [<a href="https://overcast.fm/+IpmZXNSY/3451">TS</a>]

00:57:34   apps with the purchase price that's so [<a href="https://overcast.fm/+IpmZXNSY/3454">TS</a>]

00:57:36   low like already [<a href="https://overcast.fm/+IpmZXNSY/3456">TS</a>]

00:57:37   both stores the purchase prices are [<a href="https://overcast.fm/+IpmZXNSY/3457">TS</a>]

00:57:39   really slow subscriptions don't really [<a href="https://overcast.fm/+IpmZXNSY/3459">TS</a>]

00:57:41   make much sense for an individual user [<a href="https://overcast.fm/+IpmZXNSY/3461">TS</a>]

00:57:43   some companies have them now like I [<a href="https://overcast.fm/+IpmZXNSY/3463">TS</a>]

00:57:46   believe you can rent or whatever you [<a href="https://overcast.fm/+IpmZXNSY/3466">TS</a>]

00:57:48   want to call it Adobe Photoshop for [<a href="https://overcast.fm/+IpmZXNSY/3468">TS</a>]

00:57:49   example Adobe will sell you you know I [<a href="https://overcast.fm/+IpmZXNSY/3469">TS</a>]

00:57:51   don't buy Photoshop outright just pay us [<a href="https://overcast.fm/+IpmZXNSY/3471">TS</a>]

00:57:53   some fee of a certain period of time as [<a href="https://overcast.fm/+IpmZXNSY/3473">TS</a>]

00:57:55   long as you keep paying that fee you can [<a href="https://overcast.fm/+IpmZXNSY/3475">TS</a>]

00:57:57   use a thing then when you stop paying [<a href="https://overcast.fm/+IpmZXNSY/3477">TS</a>]

00:57:58   you don't get to use it anymore but I [<a href="https://overcast.fm/+IpmZXNSY/3478">TS</a>]

00:58:00   think if you if you plan to use [<a href="https://overcast.fm/+IpmZXNSY/3480">TS</a>]

00:58:03   Photoshop like as long as it's useful [<a href="https://overcast.fm/+IpmZXNSY/3483">TS</a>]

00:58:04   like if you buy Photoshop cs6 how long [<a href="https://overcast.fm/+IpmZXNSY/3484">TS</a>]

00:58:07   do you think that application would be [<a href="https://overcast.fm/+IpmZXNSY/3487">TS</a>]

00:58:08   useful like how long will be until max [<a href="https://overcast.fm/+IpmZXNSY/3488">TS</a>]

00:58:10   can't even run that anymore or the Mac [<a href="https://overcast.fm/+IpmZXNSY/3490">TS</a>]

00:58:11   that you're running it on like falls [<a href="https://overcast.fm/+IpmZXNSY/3491">TS</a>]

00:58:12   apart or breaks and you can't get it [<a href="https://overcast.fm/+IpmZXNSY/3492">TS</a>]

00:58:14   fixed like the useful light time a [<a href="https://overcast.fm/+IpmZXNSY/3494">TS</a>]

00:58:16   version of Photoshop is pretty darn long [<a href="https://overcast.fm/+IpmZXNSY/3496">TS</a>]

00:58:18   certainly you just keep using until the [<a href="https://overcast.fm/+IpmZXNSY/3498">TS</a>]

00:58:20   hardware runs on breaks like you talked [<a href="https://overcast.fm/+IpmZXNSY/3500">TS</a>]

00:58:21   about those guys for the Mac SES or [<a href="https://overcast.fm/+IpmZXNSY/3501">TS</a>]

00:58:23   whatever running HyperCard in some [<a href="https://overcast.fm/+IpmZXNSY/3503">TS</a>]

00:58:24   office and you know some desktop [<a href="https://overcast.fm/+IpmZXNSY/3504">TS</a>]

00:58:27   publishing place and if it still works [<a href="https://overcast.fm/+IpmZXNSY/3507">TS</a>]

00:58:28   you know it still works like so you can [<a href="https://overcast.fm/+IpmZXNSY/3508">TS</a>]

00:58:30   just use it on the original hardware as [<a href="https://overcast.fm/+IpmZXNSY/3510">TS</a>]

00:58:31   it was for a long time as a tool but [<a href="https://overcast.fm/+IpmZXNSY/3511">TS</a>]

00:58:34   even if you keep upgrading your hardware [<a href="https://overcast.fm/+IpmZXNSY/3514">TS</a>]

00:58:35   that software has a very long useful [<a href="https://overcast.fm/+IpmZXNSY/3515">TS</a>]

00:58:37   lifetime like right up until I upgraded [<a href="https://overcast.fm/+IpmZXNSY/3517">TS</a>]

00:58:39   to Lion I was using a copy of Photoshop [<a href="https://overcast.fm/+IpmZXNSY/3519">TS</a>]

00:58:41   CS because that's the last one I had and [<a href="https://overcast.fm/+IpmZXNSY/3521">TS</a>]

00:58:43   it was PowerPC but then I used that for [<a href="https://overcast.fm/+IpmZXNSY/3523">TS</a>]

00:58:45   years and years ten years I think I use [<a href="https://overcast.fm/+IpmZXNSY/3525">TS</a>]

00:58:48   Photoshop CS and you know until oh so [<a href="https://overcast.fm/+IpmZXNSY/3528">TS</a>]

00:58:50   you know time moves on I could have kept [<a href="https://overcast.fm/+IpmZXNSY/3530">TS</a>]

00:58:51   my PowerPC Mac out and continued to use [<a href="https://overcast.fm/+IpmZXNSY/3531">TS</a>]

00:58:53   Photoshop CS but now I can no longer use [<a href="https://overcast.fm/+IpmZXNSY/3533">TS</a>]

00:58:55   it because Rosetta is gone and what a [<a href="https://overcast.fm/+IpmZXNSY/3535">TS</a>]

00:58:57   bummer right but I get 10 years of use [<a href="https://overcast.fm/+IpmZXNSY/3537">TS</a>]

00:58:58   out of that well if I had been paying [<a href="https://overcast.fm/+IpmZXNSY/3538">TS</a>]

00:59:00   Adobe subscription rates it would have [<a href="https://overcast.fm/+IpmZXNSY/3540">TS</a>]

00:59:02   been very foolish for me to play those [<a href="https://overcast.fm/+IpmZXNSY/3542">TS</a>]

00:59:03   subscription rates for ten years it [<a href="https://overcast.fm/+IpmZXNSY/3543">TS</a>]

00:59:04   would be much cheaper to buy it upfront [<a href="https://overcast.fm/+IpmZXNSY/3544">TS</a>]

00:59:05   so unless you plan on using Photoshop [<a href="https://overcast.fm/+IpmZXNSY/3545">TS</a>]

00:59:08   for only a year and then never using it [<a href="https://overcast.fm/+IpmZXNSY/3548">TS</a>]

00:59:10   again subscriptions probably don't make [<a href="https://overcast.fm/+IpmZXNSY/3550">TS</a>]

00:59:12   sense at that kind of pricing and for [<a href="https://overcast.fm/+IpmZXNSY/3552">TS</a>]

00:59:14   iOS apps where it's like 99 cents what [<a href="https://overcast.fm/+IpmZXNSY/3554">TS</a>]

00:59:17   is the subscription fee for a $0.99 or [<a href="https://overcast.fm/+IpmZXNSY/3557">TS</a>]

00:59:19   even a five-dollar app well you can buy [<a href="https://overcast.fm/+IpmZXNSY/3559">TS</a>]

00:59:21   the whole app for $5 or give us ten [<a href="https://overcast.fm/+IpmZXNSY/3561">TS</a>]

00:59:23   cents a month you know for five years [<a href="https://overcast.fm/+IpmZXNSY/3563">TS</a>]

00:59:26   like it just it's kind of silly even for [<a href="https://overcast.fm/+IpmZXNSY/3566">TS</a>]

00:59:28   a twenty dollar app it's I could just [<a href="https://overcast.fm/+IpmZXNSY/3568">TS</a>]

00:59:29   just buy the app so I don't see [<a href="https://overcast.fm/+IpmZXNSY/3569">TS</a>]

00:59:31   subscriptions as a way to go I think [<a href="https://overcast.fm/+IpmZXNSY/3571">TS</a>]

00:59:32   people do like buying things and I think [<a href="https://overcast.fm/+IpmZXNSY/3572">TS</a>]

00:59:34   that's how it will have to be sorted out [<a href="https://overcast.fm/+IpmZXNSY/3574">TS</a>]

00:59:36   with the exception obviously like [<a href="https://overcast.fm/+IpmZXNSY/3576">TS</a>]

00:59:37   magazine subscriptions or something [<a href="https://overcast.fm/+IpmZXNSY/3577">TS</a>]

00:59:38   where this content where you're not [<a href="https://overcast.fm/+IpmZXNSY/3578">TS</a>]

00:59:39   really buying an application you're [<a href="https://overcast.fm/+IpmZXNSY/3579">TS</a>]

00:59:40   buying the content and the content is [<a href="https://overcast.fm/+IpmZXNSY/3580">TS</a>]

00:59:42   always new and is a never-ending stream [<a href="https://overcast.fm/+IpmZXNSY/3582">TS</a>]

00:59:44   of it [<a href="https://overcast.fm/+IpmZXNSY/3584">TS</a>]

00:59:49   all right and here is how he gave me a [<a href="https://overcast.fm/+IpmZXNSY/3589">TS</a>]

00:59:51   pronunciation guide so I need to get [<a href="https://overcast.fm/+IpmZXNSY/3591">TS</a>]

00:59:53   this one we always always like that when [<a href="https://overcast.fm/+IpmZXNSY/3593">TS</a>]

00:59:55   we get this I do but now I feel extra [<a href="https://overcast.fm/+IpmZXNSY/3595">TS</a>]

00:59:57   pressure max [<a href="https://overcast.fm/+IpmZXNSY/3597">TS</a>]

00:59:57   pressure max [<a href="https://overcast.fm/+IpmZXNSY/3597">TS</a>]

01:00:00   want to come I'll pick out that right [<a href="https://overcast.fm/+IpmZXNSY/3600">TS</a>]

01:00:03   once again this is like this is the [<a href="https://overcast.fm/+IpmZXNSY/3603">TS</a>]

01:00:05   mandatory prefix for all these emails [<a href="https://overcast.fm/+IpmZXNSY/3605">TS</a>]

01:00:07   one thing that Marco and Syracuse's seem [<a href="https://overcast.fm/+IpmZXNSY/3607">TS</a>]

01:00:08   to be skipping over it's always about me [<a href="https://overcast.fm/+IpmZXNSY/3608">TS</a>]

01:00:10   and Marco missing things why are we in [<a href="https://overcast.fm/+IpmZXNSY/3610">TS</a>]

01:00:11   unit here we have individual shows you [<a href="https://overcast.fm/+IpmZXNSY/3611">TS</a>]

01:00:13   can address us individually anyway is [<a href="https://overcast.fm/+IpmZXNSY/3613">TS</a>]

01:00:17   that the old-school model of buying [<a href="https://overcast.fm/+IpmZXNSY/3617">TS</a>]

01:00:19   software and then paying upgrades has [<a href="https://overcast.fm/+IpmZXNSY/3619">TS</a>]

01:00:21   long been an object of scorn for most [<a href="https://overcast.fm/+IpmZXNSY/3621">TS</a>]

01:00:22   people not involved in software [<a href="https://overcast.fm/+IpmZXNSY/3622">TS</a>]

01:00:23   development it has always been [<a href="https://overcast.fm/+IpmZXNSY/3623">TS</a>]

01:00:25   effectively a subscription model and the [<a href="https://overcast.fm/+IpmZXNSY/3625">TS</a>]

01:00:26   worst kind you pay for software and then [<a href="https://overcast.fm/+IpmZXNSY/3626">TS</a>]

01:00:28   some unknown time down the road you'll [<a href="https://overcast.fm/+IpmZXNSY/3628">TS</a>]

01:00:30   be effectively forced to pay for it [<a href="https://overcast.fm/+IpmZXNSY/3630">TS</a>]

01:00:31   again albeit at a discount if you don't [<a href="https://overcast.fm/+IpmZXNSY/3631">TS</a>]

01:00:33   pay for the upgrade your software will [<a href="https://overcast.fm/+IpmZXNSY/3633">TS</a>]

01:00:34   be held hostage because you know that [<a href="https://overcast.fm/+IpmZXNSY/3634">TS</a>]

01:00:36   very soon your software will be obsolete [<a href="https://overcast.fm/+IpmZXNSY/3636">TS</a>]

01:00:37   and useless if you do pay for the [<a href="https://overcast.fm/+IpmZXNSY/3637">TS</a>]

01:00:39   upgrade regardless of the actual costs [<a href="https://overcast.fm/+IpmZXNSY/3639">TS</a>]

01:00:40   and dollars as a negative experience in [<a href="https://overcast.fm/+IpmZXNSY/3640">TS</a>]

01:00:41   terms of wasted time hassle etc this is [<a href="https://overcast.fm/+IpmZXNSY/3641">TS</a>]

01:00:45   like the opposite of what I just said [<a href="https://overcast.fm/+IpmZXNSY/3645">TS</a>]

01:00:46   like this the reality this person is [<a href="https://overcast.fm/+IpmZXNSY/3646">TS</a>]

01:00:48   describing is the opposite what he's [<a href="https://overcast.fm/+IpmZXNSY/3648">TS</a>]

01:00:49   describing I think is a situation where [<a href="https://overcast.fm/+IpmZXNSY/3649">TS</a>]

01:00:51   if people can't get money from from [<a href="https://overcast.fm/+IpmZXNSY/3651">TS</a>]

01:00:53   upgrades then they will abandon you and [<a href="https://overcast.fm/+IpmZXNSY/3653">TS</a>]

01:00:55   your software will become useless but in [<a href="https://overcast.fm/+IpmZXNSY/3655">TS</a>]

01:00:57   the old model your software does not [<a href="https://overcast.fm/+IpmZXNSY/3657">TS</a>]

01:00:58   become useless first of all you don't [<a href="https://overcast.fm/+IpmZXNSY/3658">TS</a>]

01:01:00   have to upgrade because the old version [<a href="https://overcast.fm/+IpmZXNSY/3660">TS</a>]

01:01:02   of your software should continue to get [<a href="https://overcast.fm/+IpmZXNSY/3662">TS</a>]

01:01:03   bug fixed and you know it and kept up to [<a href="https://overcast.fm/+IpmZXNSY/3663">TS</a>]

01:01:05   date for a reasonable period of time and [<a href="https://overcast.fm/+IpmZXNSY/3665">TS</a>]

01:01:06   why can develop our forward to do that [<a href="https://overcast.fm/+IpmZXNSY/3666">TS</a>]

01:01:08   because they're making their money by [<a href="https://overcast.fm/+IpmZXNSY/3668">TS</a>]

01:01:09   selling upgrade fees to the next version [<a href="https://overcast.fm/+IpmZXNSY/3669">TS</a>]

01:01:11   so they can afford to give you minor bug [<a href="https://overcast.fm/+IpmZXNSY/3671">TS</a>]

01:01:13   fixed version to keep your old version [<a href="https://overcast.fm/+IpmZXNSY/3673">TS</a>]

01:01:14   running second they don't owe you [<a href="https://overcast.fm/+IpmZXNSY/3674">TS</a>]

01:01:16   anything after you buy it like other [<a href="https://overcast.fm/+IpmZXNSY/3676">TS</a>]

01:01:18   than bug fixes on the hardware that's [<a href="https://overcast.fm/+IpmZXNSY/3678">TS</a>]

01:01:20   running on don't upgrade your Mac keep [<a href="https://overcast.fm/+IpmZXNSY/3680">TS</a>]

01:01:22   that version of the operating system [<a href="https://overcast.fm/+IpmZXNSY/3682">TS</a>]

01:01:24   that version of your hardware that [<a href="https://overcast.fm/+IpmZXNSY/3684">TS</a>]

01:01:26   version of the software will continue to [<a href="https://overcast.fm/+IpmZXNSY/3686">TS</a>]

01:01:27   work until it breaks and you can't get [<a href="https://overcast.fm/+IpmZXNSY/3687">TS</a>]

01:01:29   parts to fix it right again with the car [<a href="https://overcast.fm/+IpmZXNSY/3689">TS</a>]

01:01:31   thing when I get a new car and they come [<a href="https://overcast.fm/+IpmZXNSY/3691">TS</a>]

01:01:32   up with a new version of a car that has [<a href="https://overcast.fm/+IpmZXNSY/3692">TS</a>]

01:01:34   like variable valve timing and lift I [<a href="https://overcast.fm/+IpmZXNSY/3694">TS</a>]

01:01:35   don't get that for free I don't get a [<a href="https://overcast.fm/+IpmZXNSY/3695">TS</a>]

01:01:37   backup grade or mic you know I use my [<a href="https://overcast.fm/+IpmZXNSY/3697">TS</a>]

01:01:39   car my car still drives in New York it's [<a href="https://overcast.fm/+IpmZXNSY/3699">TS</a>]

01:01:41   still it's not as good as the new car [<a href="https://overcast.fm/+IpmZXNSY/3701">TS</a>]

01:01:42   but I don't get the new version for free [<a href="https://overcast.fm/+IpmZXNSY/3702">TS</a>]

01:01:44   and they had no responsibility to keep [<a href="https://overcast.fm/+IpmZXNSY/3704">TS</a>]

01:01:45   me going on that train your stuff works [<a href="https://overcast.fm/+IpmZXNSY/3705">TS</a>]

01:01:47   the way it is you know when you pay for [<a href="https://overcast.fm/+IpmZXNSY/3707">TS</a>]

01:01:48   it you're not paying for all future work [<a href="https://overcast.fm/+IpmZXNSY/3708">TS</a>]

01:01:50   or even any future work from that person [<a href="https://overcast.fm/+IpmZXNSY/3710">TS</a>]

01:01:51   in fact it could be argued in the old [<a href="https://overcast.fm/+IpmZXNSY/3711">TS</a>]

01:01:53   days before the internet you didn't even [<a href="https://overcast.fm/+IpmZXNSY/3713">TS</a>]

01:01:55   get bug fixes or you bought it once it [<a href="https://overcast.fm/+IpmZXNSY/3715">TS</a>]

01:01:57   came up floppy just you put on your [<a href="https://overcast.fm/+IpmZXNSY/3717">TS</a>]

01:01:58   computer that's what you've got if you [<a href="https://overcast.fm/+IpmZXNSY/3718">TS</a>]

01:01:59   ever get anything else from a person [<a href="https://overcast.fm/+IpmZXNSY/3719">TS</a>]

01:02:00   without having to pay for it again it [<a href="https://overcast.fm/+IpmZXNSY/3720">TS</a>]

01:02:02   was like a miracle not that I'm saying [<a href="https://overcast.fm/+IpmZXNSY/3722">TS</a>]

01:02:04   that's the best model but if you get [<a href="https://overcast.fm/+IpmZXNSY/3724">TS</a>]

01:02:06   software that works you shouldn't feel [<a href="https://overcast.fm/+IpmZXNSY/3726">TS</a>]

01:02:09   like you you don't need to upgrade and [<a href="https://overcast.fm/+IpmZXNSY/3729">TS</a>]

01:02:11   you're not [<a href="https://overcast.fm/+IpmZXNSY/3731">TS</a>]

01:02:11   owed upgrades but [<a href="https://overcast.fm/+IpmZXNSY/3731">TS</a>]

01:02:13   the model of people being able to get [<a href="https://overcast.fm/+IpmZXNSY/3733">TS</a>]

01:02:15   incremental revenue for upgrades funds [<a href="https://overcast.fm/+IpmZXNSY/3735">TS</a>]

01:02:18   their ability to keep you supported for [<a href="https://overcast.fm/+IpmZXNSY/3738">TS</a>]

01:02:20   a longer period of time and I think if [<a href="https://overcast.fm/+IpmZXNSY/3740">TS</a>]

01:02:21   you take that away you will be abandoned [<a href="https://overcast.fm/+IpmZXNSY/3741">TS</a>]

01:02:23   much sooner your software will become [<a href="https://overcast.fm/+IpmZXNSY/3743">TS</a>]

01:02:25   obsolete and useless much faster because [<a href="https://overcast.fm/+IpmZXNSY/3745">TS</a>]

01:02:27   the developers simply can't afford to [<a href="https://overcast.fm/+IpmZXNSY/3747">TS</a>]

01:02:29   support you for like I said Photoshop CS [<a href="https://overcast.fm/+IpmZXNSY/3749">TS</a>]

01:02:32   I think I used for more than a decade [<a href="https://overcast.fm/+IpmZXNSY/3752">TS</a>]

01:02:34   and the only reason I can't use it now [<a href="https://overcast.fm/+IpmZXNSY/3754">TS</a>]

01:02:36   is because I upgraded the line if I had [<a href="https://overcast.fm/+IpmZXNSY/3756">TS</a>]

01:02:38   still run Snow Leopard I could still use [<a href="https://overcast.fm/+IpmZXNSY/3758">TS</a>]

01:02:39   that piece of software a decade worth [<a href="https://overcast.fm/+IpmZXNSY/3759">TS</a>]

01:02:41   use out of whatever was a couple hundred [<a href="https://overcast.fm/+IpmZXNSY/3761">TS</a>]

01:02:43   dollars and remember how much it cost [<a href="https://overcast.fm/+IpmZXNSY/3763">TS</a>]

01:02:45   back in 1990 something right that is a [<a href="https://overcast.fm/+IpmZXNSY/3765">TS</a>]

01:02:49   long useful life for a piece of software [<a href="https://overcast.fm/+IpmZXNSY/3769">TS</a>]

01:02:50   and I don't think there are even any [<a href="https://overcast.fm/+IpmZXNSY/3770">TS</a>]

01:02:51   point updates to it just you know kept [<a href="https://overcast.fm/+IpmZXNSY/3771">TS</a>]

01:02:53   running that it doesn't become obsolete [<a href="https://overcast.fm/+IpmZXNSY/3773">TS</a>]

01:02:55   in a second you're not held hostage [<a href="https://overcast.fm/+IpmZXNSY/3775">TS</a>]

01:02:57   these are the things that will happen I [<a href="https://overcast.fm/+IpmZXNSY/3777">TS</a>]

01:02:59   think if developers can't make money off [<a href="https://overcast.fm/+IpmZXNSY/3779">TS</a>]

01:03:01   upgrade revenue not the things that [<a href="https://overcast.fm/+IpmZXNSY/3781">TS</a>]

01:03:03   happen now and that's it's such a warped [<a href="https://overcast.fm/+IpmZXNSY/3783">TS</a>]

01:03:04   view of the way software works now that [<a href="https://overcast.fm/+IpmZXNSY/3784">TS</a>]

01:03:06   maybe it feels that way to non-technical [<a href="https://overcast.fm/+IpmZXNSY/3786">TS</a>]

01:03:07   people that you're forced some unknown [<a href="https://overcast.fm/+IpmZXNSY/3787">TS</a>]

01:03:10   time down the road to pay for it again [<a href="https://overcast.fm/+IpmZXNSY/3790">TS</a>]

01:03:12   why would you pay for it again you've [<a href="https://overcast.fm/+IpmZXNSY/3792">TS</a>]

01:03:14   already got it oh you want the new thing [<a href="https://overcast.fm/+IpmZXNSY/3794">TS</a>]

01:03:16   because it's better than what you have [<a href="https://overcast.fm/+IpmZXNSY/3796">TS</a>]

01:03:17   now because they made this awesome new [<a href="https://overcast.fm/+IpmZXNSY/3797">TS</a>]

01:03:19   thing and they worked for a year that [<a href="https://overcast.fm/+IpmZXNSY/3799">TS</a>]

01:03:20   our entire team making this new thing [<a href="https://overcast.fm/+IpmZXNSY/3800">TS</a>]

01:03:22   and you're forced to pay for it to get [<a href="https://overcast.fm/+IpmZXNSY/3802">TS</a>]

01:03:23   that again well you're not forced the [<a href="https://overcast.fm/+IpmZXNSY/3803">TS</a>]

01:03:25   thing you have still works the way it [<a href="https://overcast.fm/+IpmZXNSY/3805">TS</a>]

01:03:26   did you know and if you don't pay if [<a href="https://overcast.fm/+IpmZXNSY/3806">TS</a>]

01:03:28   they offer your software will be held [<a href="https://overcast.fm/+IpmZXNSY/3808">TS</a>]

01:03:29   hostage and soon will be obviously [<a href="https://overcast.fm/+IpmZXNSY/3809">TS</a>]

01:03:31   wasted they're gonna come at your house [<a href="https://overcast.fm/+IpmZXNSY/3811">TS</a>]

01:03:32   and break your computer with a hammer it [<a href="https://overcast.fm/+IpmZXNSY/3812">TS</a>]

01:03:34   still works the way it did before the [<a href="https://overcast.fm/+IpmZXNSY/3814">TS</a>]

01:03:36   new version came out it still works fine [<a href="https://overcast.fm/+IpmZXNSY/3816">TS</a>]

01:03:38   that I'm breaking it I I don't [<a href="https://overcast.fm/+IpmZXNSY/3818">TS</a>]

01:03:41   understand that mindset at all I don't [<a href="https://overcast.fm/+IpmZXNSY/3821">TS</a>]

01:03:43   know if it's an entitlement mindset a [<a href="https://overcast.fm/+IpmZXNSY/3823">TS</a>]

01:03:44   frustration with upgrades because he is [<a href="https://overcast.fm/+IpmZXNSY/3824">TS</a>]

01:03:46   true that upgrading is a hassle in terms [<a href="https://overcast.fm/+IpmZXNSY/3826">TS</a>]

01:03:48   of you know I upgraded all my crap [<a href="https://overcast.fm/+IpmZXNSY/3828">TS</a>]

01:03:50   doesn't work and people get burned by [<a href="https://overcast.fm/+IpmZXNSY/3830">TS</a>]

01:03:52   that but they still feel like I gotta [<a href="https://overcast.fm/+IpmZXNSY/3832">TS</a>]

01:03:54   have the latest thing I gotta upgrade [<a href="https://overcast.fm/+IpmZXNSY/3834">TS</a>]

01:03:55   like maybe that's the sickness the idea [<a href="https://overcast.fm/+IpmZXNSY/3835">TS</a>]

01:03:57   that there's something new or out there [<a href="https://overcast.fm/+IpmZXNSY/3837">TS</a>]

01:03:59   and they're not they're not in on it [<a href="https://overcast.fm/+IpmZXNSY/3839">TS</a>]

01:04:01   yeah you got to have it like and like [<a href="https://overcast.fm/+IpmZXNSY/3841">TS</a>]

01:04:03   even if what they have like you're [<a href="https://overcast.fm/+IpmZXNSY/3843">TS</a>]

01:04:04   saying works perfectly for them for [<a href="https://overcast.fm/+IpmZXNSY/3844">TS</a>]

01:04:06   their needs yeah they have it it's [<a href="https://overcast.fm/+IpmZXNSY/3846">TS</a>]

01:04:08   working there's something new out there [<a href="https://overcast.fm/+IpmZXNSY/3848">TS</a>]

01:04:10   but just because it's new doesn't mean [<a href="https://overcast.fm/+IpmZXNSY/3850">TS</a>]

01:04:13   it's better it's like it's the same [<a href="https://overcast.fm/+IpmZXNSY/3853">TS</a>]

01:04:14   whatever the psychological sickness or [<a href="https://overcast.fm/+IpmZXNSY/3854">TS</a>]

01:04:16   condition is where you like the the man [<a href="https://overcast.fm/+IpmZXNSY/3856">TS</a>]

01:04:18   blames the woman for dressing for [<a href="https://overcast.fm/+IpmZXNSY/3858">TS</a>]

01:04:20   dressing provocatively oh she's [<a href="https://overcast.fm/+IpmZXNSY/3860">TS</a>]

01:04:22   distracting me she's tempting me with [<a href="https://overcast.fm/+IpmZXNSY/3862">TS</a>]

01:04:23   this with her beauty and I can't resist [<a href="https://overcast.fm/+IpmZXNSY/3863">TS</a>]

01:04:26   the [<a href="https://overcast.fm/+IpmZXNSY/3866">TS</a>]

01:04:26   new software I blame them but it's not [<a href="https://overcast.fm/+IpmZXNSY/3866">TS</a>]

01:04:28   you know it's not my fault for choosing [<a href="https://overcast.fm/+IpmZXNSY/3868">TS</a>]

01:04:30   that deciding that I have to upgrade [<a href="https://overcast.fm/+IpmZXNSY/3870">TS</a>]

01:04:31   they made an awesome new version how can [<a href="https://overcast.fm/+IpmZXNSY/3871">TS</a>]

01:04:34   I resist you know that the temptress [<a href="https://overcast.fm/+IpmZXNSY/3874">TS</a>]

01:04:36   brings me over and a half I have to [<a href="https://overcast.fm/+IpmZXNSY/3876">TS</a>]

01:04:38   upgrade you don't have to upgrade if [<a href="https://overcast.fm/+IpmZXNSY/3878">TS</a>]

01:04:40   what you have works fine stick with it [<a href="https://overcast.fm/+IpmZXNSY/3880">TS</a>]

01:04:42   and you can't blame the developers for [<a href="https://overcast.fm/+IpmZXNSY/3882">TS</a>]

01:04:44   making this awesome tempting new thing [<a href="https://overcast.fm/+IpmZXNSY/3884">TS</a>]

01:04:47   so there's a second part of this one it [<a href="https://overcast.fm/+IpmZXNSY/3887">TS</a>]

01:04:49   says here's a couple of alternatives is [<a href="https://overcast.fm/+IpmZXNSY/3889">TS</a>]

01:04:52   use in-app purchase to unlock new new [<a href="https://overcast.fm/+IpmZXNSY/3892">TS</a>]

01:04:54   features or some virtual currency like [<a href="https://overcast.fm/+IpmZXNSY/3894">TS</a>]

01:04:55   coins like many of the free iOS games to [<a href="https://overcast.fm/+IpmZXNSY/3895">TS</a>]

01:04:57   choose from a range of features or break [<a href="https://overcast.fm/+IpmZXNSY/3897">TS</a>]

01:04:59   the app up into smaller pieces and sell [<a href="https://overcast.fm/+IpmZXNSY/3899">TS</a>]

01:05:00   them as components that the customer can [<a href="https://overcast.fm/+IpmZXNSY/3900">TS</a>]

01:05:02   pick and choose from based on their [<a href="https://overcast.fm/+IpmZXNSY/3902">TS</a>]

01:05:04   knees all these are potentially better [<a href="https://overcast.fm/+IpmZXNSY/3904">TS</a>]

01:05:05   than the old school model or at least no [<a href="https://overcast.fm/+IpmZXNSY/3905">TS</a>]

01:05:07   worse I can think of many reasons why [<a href="https://overcast.fm/+IpmZXNSY/3907">TS</a>]

01:05:09   they would be worse never mind that most [<a href="https://overcast.fm/+IpmZXNSY/3909">TS</a>]

01:05:10   of them aren't even possible because [<a href="https://overcast.fm/+IpmZXNSY/3910">TS</a>]

01:05:11   it'll be discussed if you're going to [<a href="https://overcast.fm/+IpmZXNSY/3911">TS</a>]

01:05:13   unlock features that are already there [<a href="https://overcast.fm/+IpmZXNSY/3913">TS</a>]

01:05:15   the pictures have to already be there [<a href="https://overcast.fm/+IpmZXNSY/3915">TS</a>]

01:05:16   and if you you know you have to after [<a href="https://overcast.fm/+IpmZXNSY/3916">TS</a>]

01:05:19   three years of that what does your [<a href="https://overcast.fm/+IpmZXNSY/3919">TS</a>]

01:05:21   application look like does it have is it [<a href="https://overcast.fm/+IpmZXNSY/3921">TS</a>]

01:05:22   three entirely different applications [<a href="https://overcast.fm/+IpmZXNSY/3922">TS</a>]

01:05:24   with different sets of features that get [<a href="https://overcast.fm/+IpmZXNSY/3924">TS</a>]

01:05:26   unlocked to produce what is effectively [<a href="https://overcast.fm/+IpmZXNSY/3926">TS</a>]

01:05:28   the same as photoshop cs2 three and four [<a href="https://overcast.fm/+IpmZXNSY/3928">TS</a>]

01:05:30   all within a single executable that's a [<a href="https://overcast.fm/+IpmZXNSY/3930">TS</a>]

01:05:32   debugging and support nightmare and I [<a href="https://overcast.fm/+IpmZXNSY/3932">TS</a>]

01:05:34   don't think that's a sustainable model [<a href="https://overcast.fm/+IpmZXNSY/3934">TS</a>]

01:05:35   at all and sawing in individual [<a href="https://overcast.fm/+IpmZXNSY/3935">TS</a>]

01:05:37   components that work together again not [<a href="https://overcast.fm/+IpmZXNSY/3937">TS</a>]

01:05:39   particularly easy on iOS or on Mac OS 10 [<a href="https://overcast.fm/+IpmZXNSY/3939">TS</a>]

01:05:41   with the new sandboxing rules and that [<a href="https://overcast.fm/+IpmZXNSY/3941">TS</a>]

01:05:43   model doesn't it's even more confusing [<a href="https://overcast.fm/+IpmZXNSY/3943">TS</a>]

01:05:46   for customers and software developers [<a href="https://overcast.fm/+IpmZXNSY/3946">TS</a>]

01:05:49   have shown that they're not particularly [<a href="https://overcast.fm/+IpmZXNSY/3949">TS</a>]

01:05:50   good at implementing that like the open [<a href="https://overcast.fm/+IpmZXNSY/3950">TS</a>]

01:05:52   doc deco model where you mix and match [<a href="https://overcast.fm/+IpmZXNSY/3952">TS</a>]

01:05:54   these components it's probably also a QA [<a href="https://overcast.fm/+IpmZXNSY/3954">TS</a>]

01:05:56   nightmare so I hope look at max isn't [<a href="https://overcast.fm/+IpmZXNSY/3956">TS</a>]

01:06:00   last name right but I disagree strongly [<a href="https://overcast.fm/+IpmZXNSY/3960">TS</a>]

01:06:02   with his his view of what the what the [<a href="https://overcast.fm/+IpmZXNSY/3962">TS</a>]

01:06:05   existing software model is like I and I [<a href="https://overcast.fm/+IpmZXNSY/3965">TS</a>]

01:06:06   agree on the whole idea that it does [<a href="https://overcast.fm/+IpmZXNSY/3966">TS</a>]

01:06:09   lead to applications like Microsoft Word [<a href="https://overcast.fm/+IpmZXNSY/3969">TS</a>]

01:06:10   and companies built around them where [<a href="https://overcast.fm/+IpmZXNSY/3970">TS</a>]

01:06:12   they're just iterating for the sake of [<a href="https://overcast.fm/+IpmZXNSY/3972">TS</a>]

01:06:13   iterating trying to make money that is [<a href="https://overcast.fm/+IpmZXNSY/3973">TS</a>]

01:06:15   something that needs to be addressed but [<a href="https://overcast.fm/+IpmZXNSY/3975">TS</a>]

01:06:16   I don't think you get rid of it entirely [<a href="https://overcast.fm/+IpmZXNSY/3976">TS</a>]

01:06:19   because it also leads you to the best of [<a href="https://overcast.fm/+IpmZXNSY/3979">TS</a>]

01:06:21   the best applications we have are the [<a href="https://overcast.fm/+IpmZXNSY/3981">TS</a>]

01:06:23   ones that are developed over many many [<a href="https://overcast.fm/+IpmZXNSY/3983">TS</a>]

01:06:24   years and refined and been able to give [<a href="https://overcast.fm/+IpmZXNSY/3984">TS</a>]

01:06:27   a BBEdit is a great example [<a href="https://overcast.fm/+IpmZXNSY/3987">TS</a>]

01:06:28   you know BBEdit even though it kind of [<a href="https://overcast.fm/+IpmZXNSY/3988">TS</a>]

01:06:30   looks like a window full of text just [<a href="https://overcast.fm/+IpmZXNSY/3990">TS</a>]

01:06:31   like it did 1992 it's that I doubt there [<a href="https://overcast.fm/+IpmZXNSY/3991">TS</a>]

01:06:34   are many lines of code that are shared [<a href="https://overcast.fm/+IpmZXNSY/3994">TS</a>]

01:06:35   with the original version of that [<a href="https://overcast.fm/+IpmZXNSY/3995">TS</a>]

01:06:36   application and how were they able to [<a href="https://overcast.fm/+IpmZXNSY/3996">TS</a>]

01:06:38   afford to continuously [<a href="https://overcast.fm/+IpmZXNSY/3998">TS</a>]

01:06:39   develop an application for 20 years it [<a href="https://overcast.fm/+IpmZXNSY/3999">TS</a>]

01:06:40   was their 20th anniversary recently [<a href="https://overcast.fm/+IpmZXNSY/4000">TS</a>]

01:06:42   because every time they made a new [<a href="https://overcast.fm/+IpmZXNSY/4002">TS</a>]

01:06:44   version had worked on a year or two on [<a href="https://overcast.fm/+IpmZXNSY/4004">TS</a>]

01:06:45   it they got money from both existing [<a href="https://overcast.fm/+IpmZXNSY/4005">TS</a>]

01:06:47   customers and new customers if they [<a href="https://overcast.fm/+IpmZXNSY/4007">TS</a>]

01:06:48   didn't they wouldn't be around anymore [<a href="https://overcast.fm/+IpmZXNSY/4008">TS</a>]

01:06:50   and so what would be using inside I [<a href="https://overcast.fm/+IpmZXNSY/4010">TS</a>]

01:06:52   guess we were using Emacs or something [<a href="https://overcast.fm/+IpmZXNSY/4012">TS</a>]

01:06:58   let's do a second sponsor while you [<a href="https://overcast.fm/+IpmZXNSY/4018">TS</a>]

01:07:00   recover good idea second sponsors every [<a href="https://overcast.fm/+IpmZXNSY/4020">TS</a>]

01:07:03   me go to every me comm slash download to [<a href="https://overcast.fm/+IpmZXNSY/4023">TS</a>]

01:07:08   download this while I'm describing it [<a href="https://overcast.fm/+IpmZXNSY/4028">TS</a>]

01:07:10   because it's pretty cool this is the [<a href="https://overcast.fm/+IpmZXNSY/4030">TS</a>]

01:07:12   thing it just launched just came out [<a href="https://overcast.fm/+IpmZXNSY/4032">TS</a>]

01:07:14   Tuesday a couple days ago and they came [<a href="https://overcast.fm/+IpmZXNSY/4034">TS</a>]

01:07:17   up with this app this is an iOS app they [<a href="https://overcast.fm/+IpmZXNSY/4037">TS</a>]

01:07:18   came up with a to address a problem with [<a href="https://overcast.fm/+IpmZXNSY/4038">TS</a>]

01:07:21   friending on social networks and that [<a href="https://overcast.fm/+IpmZXNSY/4041">TS</a>]

01:07:23   the problem that they identified is you [<a href="https://overcast.fm/+IpmZXNSY/4043">TS</a>]

01:07:25   either sharing everything with everybody [<a href="https://overcast.fm/+IpmZXNSY/4045">TS</a>]

01:07:28   or you're sharing nothing and there [<a href="https://overcast.fm/+IpmZXNSY/4048">TS</a>]

01:07:30   really isn't an in-between that's the [<a href="https://overcast.fm/+IpmZXNSY/4050">TS</a>]

01:07:33   problem if you make somebody your friend [<a href="https://overcast.fm/+IpmZXNSY/4053">TS</a>]

01:07:34   on one of these social networks then [<a href="https://overcast.fm/+IpmZXNSY/4054">TS</a>]

01:07:37   they get to pretty much see everything [<a href="https://overcast.fm/+IpmZXNSY/4057">TS</a>]

01:07:38   that you do that doesn't always work [<a href="https://overcast.fm/+IpmZXNSY/4058">TS</a>]

01:07:41   what if it's something personal what if [<a href="https://overcast.fm/+IpmZXNSY/4061">TS</a>]

01:07:43   it's something you don't want your work [<a href="https://overcast.fm/+IpmZXNSY/4063">TS</a>]

01:07:44   people to see or you you don't want your [<a href="https://overcast.fm/+IpmZXNSY/4064">TS</a>]

01:07:46   family to see who knows well they [<a href="https://overcast.fm/+IpmZXNSY/4066">TS</a>]

01:07:49   address this they let you create friends [<a href="https://overcast.fm/+IpmZXNSY/4069">TS</a>]

01:07:52   on social on their social network based [<a href="https://overcast.fm/+IpmZXNSY/4072">TS</a>]

01:07:55   on who they are in real life you create [<a href="https://overcast.fm/+IpmZXNSY/4075">TS</a>]

01:07:58   these circles you create one for your [<a href="https://overcast.fm/+IpmZXNSY/4078">TS</a>]

01:07:59   family create one for your co-workers [<a href="https://overcast.fm/+IpmZXNSY/4079">TS</a>]

01:08:01   one for your best friends one for your [<a href="https://overcast.fm/+IpmZXNSY/4081">TS</a>]

01:08:03   significant other whatever it is you can [<a href="https://overcast.fm/+IpmZXNSY/4083">TS</a>]

01:08:06   propagate these if you choose from your [<a href="https://overcast.fm/+IpmZXNSY/4086">TS</a>]

01:08:08   address book you can enter them in [<a href="https://overcast.fm/+IpmZXNSY/4088">TS</a>]

01:08:10   minute whatever it is that you want to [<a href="https://overcast.fm/+IpmZXNSY/4090">TS</a>]

01:08:11   do you create real life circles and they [<a href="https://overcast.fm/+IpmZXNSY/4091">TS</a>]

01:08:13   mirror the real way that you share [<a href="https://overcast.fm/+IpmZXNSY/4093">TS</a>]

01:08:15   things in the real world and it's very [<a href="https://overcast.fm/+IpmZXNSY/4095">TS</a>]

01:08:19   very easy to use it's an elegant awesome [<a href="https://overcast.fm/+IpmZXNSY/4099">TS</a>]

01:08:21   app and the whole purpose of it again is [<a href="https://overcast.fm/+IpmZXNSY/4101">TS</a>]

01:08:24   to mirror the way that you share things [<a href="https://overcast.fm/+IpmZXNSY/4104">TS</a>]

01:08:26   in real life so they're totally private [<a href="https://overcast.fm/+IpmZXNSY/4106">TS</a>]

01:08:29   you can enjoy the peace of mind that [<a href="https://overcast.fm/+IpmZXNSY/4109">TS</a>]

01:08:31   comes with that and they create these [<a href="https://overcast.fm/+IpmZXNSY/4111">TS</a>]

01:08:34   things called magic circles if you don't [<a href="https://overcast.fm/+IpmZXNSY/4114">TS</a>]

01:08:35   want to go through and do it manually [<a href="https://overcast.fm/+IpmZXNSY/4115">TS</a>]

01:08:37   somebody asking well what if what if I [<a href="https://overcast.fm/+IpmZXNSY/4117">TS</a>]

01:08:38   don't want to like go and create you can [<a href="https://overcast.fm/+IpmZXNSY/4118">TS</a>]

01:08:40   have it'll figure out circles based on [<a href="https://overcast.fm/+IpmZXNSY/4120">TS</a>]

01:08:43   the information that you give it anyway [<a href="https://overcast.fm/+IpmZXNSY/4123">TS</a>]

01:08:44   it's a very cool app it's a very very [<a href="https://overcast.fm/+IpmZXNSY/4124">TS</a>]

01:08:46   new way to think about sharing things in [<a href="https://overcast.fm/+IpmZXNSY/4126">TS</a>]

01:08:48   this new approach I think is going to [<a href="https://overcast.fm/+IpmZXNSY/4128">TS</a>]

01:08:49   catch on because more and more people [<a href="https://overcast.fm/+IpmZXNSY/4129">TS</a>]

01:08:50   are worried about their privacy worried [<a href="https://overcast.fm/+IpmZXNSY/4130">TS</a>]

01:08:52   about who can see [<a href="https://overcast.fm/+IpmZXNSY/4132">TS</a>]

01:08:53   what check this out every me.com slash [<a href="https://overcast.fm/+IpmZXNSY/4133">TS</a>]

01:08:56   download is where you go to get it [<a href="https://overcast.fm/+IpmZXNSY/4136">TS</a>]

01:09:00   I've linked in the show notes also and [<a href="https://overcast.fm/+IpmZXNSY/4140">TS</a>]

01:09:02   check it out I think you'll like it if I [<a href="https://overcast.fm/+IpmZXNSY/4142">TS</a>]

01:09:07   want to get the readability I got to go [<a href="https://overcast.fm/+IpmZXNSY/4147">TS</a>]

01:09:08   to it now so I'm pleased hopefully [<a href="https://overcast.fm/+IpmZXNSY/4148">TS</a>]

01:09:10   they're not gonna leave the Mac upgrade [<a href="https://overcast.fm/+IpmZXNSY/4150">TS</a>]

01:09:11   topic even though there's more and [<a href="https://overcast.fm/+IpmZXNSY/4151">TS</a>]

01:09:12   there's notes and I got the readability [<a href="https://overcast.fm/+IpmZXNSY/4152">TS</a>]

01:09:14   alright let's hear the readability [<a href="https://overcast.fm/+IpmZXNSY/4154">TS</a>]

01:09:16   readability in middle men many people [<a href="https://overcast.fm/+IpmZXNSY/4156">TS</a>]

01:09:18   wanted to write in about this and I [<a href="https://overcast.fm/+IpmZXNSY/4158">TS</a>]

01:09:19   think a lot of people didn't like your [<a href="https://overcast.fm/+IpmZXNSY/4159">TS</a>]

01:09:21   stance on middle men because they felt [<a href="https://overcast.fm/+IpmZXNSY/4161">TS</a>]

01:09:23   it was inconsistent that yeah okay yeah [<a href="https://overcast.fm/+IpmZXNSY/4163">TS</a>]

01:09:26   and then that's I had in my notes a [<a href="https://overcast.fm/+IpmZXNSY/4166">TS</a>]

01:09:30   particular middle man that I want to [<a href="https://overcast.fm/+IpmZXNSY/4170">TS</a>]

01:09:31   talk about which many listeners to their [<a href="https://overcast.fm/+IpmZXNSY/4171">TS</a>]

01:09:33   credit brought up because I pay [<a href="https://overcast.fm/+IpmZXNSY/4173">TS</a>]

01:09:35   attention and that middle man is the app [<a href="https://overcast.fm/+IpmZXNSY/4175">TS</a>]

01:09:37   store which I think I briefly mentioned [<a href="https://overcast.fm/+IpmZXNSY/4177">TS</a>]

01:09:39   but now I want to talk about a bit more [<a href="https://overcast.fm/+IpmZXNSY/4179">TS</a>]

01:09:41   just like in general talking about the [<a href="https://overcast.fm/+IpmZXNSY/4181">TS</a>]

01:09:42   topic of Mittleman so what I said in the [<a href="https://overcast.fm/+IpmZXNSY/4182">TS</a>]

01:09:44   readability episode was I didn't like [<a href="https://overcast.fm/+IpmZXNSY/4184">TS</a>]

01:09:47   the idea of adding a middle man I think [<a href="https://overcast.fm/+IpmZXNSY/4187">TS</a>]

01:09:50   things get better when you either [<a href="https://overcast.fm/+IpmZXNSY/4190">TS</a>]

01:09:51   eliminate middlemen or replace existing [<a href="https://overcast.fm/+IpmZXNSY/4191">TS</a>]

01:09:53   middleman with a better one that's more [<a href="https://overcast.fm/+IpmZXNSY/4193">TS</a>]

01:09:55   efficient or more hungry for more [<a href="https://overcast.fm/+IpmZXNSY/4195">TS</a>]

01:09:57   customer focused or not on monopoly or [<a href="https://overcast.fm/+IpmZXNSY/4197">TS</a>]

01:09:58   whatever and so many people brought up [<a href="https://overcast.fm/+IpmZXNSY/4198">TS</a>]

01:10:00   the App Store so we'll talk about the [<a href="https://overcast.fm/+IpmZXNSY/4200">TS</a>]

01:10:01   App Store's middleman that first Apple [<a href="https://overcast.fm/+IpmZXNSY/4201">TS</a>]

01:10:05   didn't add a middleman the App Store [<a href="https://overcast.fm/+IpmZXNSY/4205">TS</a>]

01:10:07   replaced either one middleman or [<a href="https://overcast.fm/+IpmZXNSY/4207">TS</a>]

01:10:10   sometimes several so examples of [<a href="https://overcast.fm/+IpmZXNSY/4210">TS</a>]

01:10:12   middlemen that it could replaces like if [<a href="https://overcast.fm/+IpmZXNSY/4212">TS</a>]

01:10:14   you were selling your software in a [<a href="https://overcast.fm/+IpmZXNSY/4214">TS</a>]

01:10:15   store like a retail store Apple replace [<a href="https://overcast.fm/+IpmZXNSY/4215">TS</a>]

01:10:18   that middleman so you took away Best Buy [<a href="https://overcast.fm/+IpmZXNSY/4218">TS</a>]

01:10:19   and you put an apple right if you were [<a href="https://overcast.fm/+IpmZXNSY/4219">TS</a>]

01:10:22   selling things through your website the [<a href="https://overcast.fm/+IpmZXNSY/4222">TS</a>]

01:10:26   App Store replace like your payment [<a href="https://overcast.fm/+IpmZXNSY/4226">TS</a>]

01:10:27   processor right and sometimes if you [<a href="https://overcast.fm/+IpmZXNSY/4227">TS</a>]

01:10:29   were selling in both locations the App [<a href="https://overcast.fm/+IpmZXNSY/4229">TS</a>]

01:10:31   Store replace both the retailers that [<a href="https://overcast.fm/+IpmZXNSY/4231">TS</a>]

01:10:32   used to have a relationship with and [<a href="https://overcast.fm/+IpmZXNSY/4232">TS</a>]

01:10:33   your payment processors for your direct [<a href="https://overcast.fm/+IpmZXNSY/4233">TS</a>]

01:10:35   sale so it's possible that the App Store [<a href="https://overcast.fm/+IpmZXNSY/4235">TS</a>]

01:10:36   could replace multiple middlemen for [<a href="https://overcast.fm/+IpmZXNSY/4236">TS</a>]

01:10:37   some people just one middleman for [<a href="https://overcast.fm/+IpmZXNSY/4237">TS</a>]

01:10:38   another but certainly wasn't adding one [<a href="https://overcast.fm/+IpmZXNSY/4238">TS</a>]

01:10:40   like Best Buy and your credit card [<a href="https://overcast.fm/+IpmZXNSY/4240">TS</a>]

01:10:43   payment processor and Apple aren't all [<a href="https://overcast.fm/+IpmZXNSY/4243">TS</a>]

01:10:45   in the loop plight so they didn't add a [<a href="https://overcast.fm/+IpmZXNSY/4245">TS</a>]

01:10:46   middleman now the app stores cut is much [<a href="https://overcast.fm/+IpmZXNSY/4246">TS</a>]

01:10:50   bigger than the cut of many of the [<a href="https://overcast.fm/+IpmZXNSY/4250">TS</a>]

01:10:51   middlemen that it replaced so for [<a href="https://overcast.fm/+IpmZXNSY/4251">TS</a>]

01:10:53   example if you were an independent [<a href="https://overcast.fm/+IpmZXNSY/4253">TS</a>]

01:10:54   active and you're using a payment [<a href="https://overcast.fm/+IpmZXNSY/4254">TS</a>]

01:10:55   processor there's no way your online [<a href="https://overcast.fm/+IpmZXNSY/4255">TS</a>]

01:10:56   payment processor was taking 30% cut of [<a href="https://overcast.fm/+IpmZXNSY/4256">TS</a>]

01:10:59   your revenues like way smaller than that [<a href="https://overcast.fm/+IpmZXNSY/4259">TS</a>]

01:11:01   right so even though Apple may have just [<a href="https://overcast.fm/+IpmZXNSY/4261">TS</a>]

01:11:04   been replacing a middleman they were [<a href="https://overcast.fm/+IpmZXNSY/4264">TS</a>]

01:11:06   drei they were not like better in that [<a href="https://overcast.fm/+IpmZXNSY/4266">TS</a>]

01:11:08   regard to the developer taking a much [<a href="https://overcast.fm/+IpmZXNSY/4268">TS</a>]

01:11:09   bigger cut of your money then then your [<a href="https://overcast.fm/+IpmZXNSY/4269">TS</a>]

01:11:11   existing payment processor was maybe [<a href="https://overcast.fm/+IpmZXNSY/4271">TS</a>]

01:11:13   actually a lesser cut than your retailer [<a href="https://overcast.fm/+IpmZXNSY/4273">TS</a>]

01:11:15   because if you were selling box software [<a href="https://overcast.fm/+IpmZXNSY/4275">TS</a>]

01:11:16   that's just you get shafted on that like [<a href="https://overcast.fm/+IpmZXNSY/4276">TS</a>]

01:11:18   the people who actually sold Box Mac [<a href="https://overcast.fm/+IpmZXNSY/4278">TS</a>]

01:11:20   software by the time that goes through [<a href="https://overcast.fm/+IpmZXNSY/4280">TS</a>]

01:11:23   all the various layers of distributors [<a href="https://overcast.fm/+IpmZXNSY/4283">TS</a>]

01:11:25   and middlemen and becomes a box and they [<a href="https://overcast.fm/+IpmZXNSY/4285">TS</a>]

01:11:26   sell it how much money you get out of [<a href="https://overcast.fm/+IpmZXNSY/4286">TS</a>]

01:11:28   that is way less than 70% so depending [<a href="https://overcast.fm/+IpmZXNSY/4288">TS</a>]

01:11:30   on where you were coming from Apple [<a href="https://overcast.fm/+IpmZXNSY/4290">TS</a>]

01:11:31   could have been a much worse middleman [<a href="https://overcast.fm/+IpmZXNSY/4291">TS</a>]

01:11:33   than the one I replaced for you or a [<a href="https://overcast.fm/+IpmZXNSY/4293">TS</a>]

01:11:34   much better one or somewhere in the [<a href="https://overcast.fm/+IpmZXNSY/4294">TS</a>]

01:11:36   middle up existing middlemen were [<a href="https://overcast.fm/+IpmZXNSY/4296">TS</a>]

01:11:39   usually a lot less draconian about the [<a href="https://overcast.fm/+IpmZXNSY/4299">TS</a>]

01:11:41   product itself so your payment processor [<a href="https://overcast.fm/+IpmZXNSY/4301">TS</a>]

01:11:45   doesn't care what the hell you're [<a href="https://overcast.fm/+IpmZXNSY/4305">TS</a>]

01:11:46   selling unless maybe you're selling porn [<a href="https://overcast.fm/+IpmZXNSY/4306">TS</a>]

01:11:47   or some sort of gambling thing because [<a href="https://overcast.fm/+IpmZXNSY/4307">TS</a>]

01:11:49   yeah they don't like that but your [<a href="https://overcast.fm/+IpmZXNSY/4309">TS</a>]

01:11:51   payment processor doesn't care if your [<a href="https://overcast.fm/+IpmZXNSY/4311">TS</a>]

01:11:53   application is defaming a political [<a href="https://overcast.fm/+IpmZXNSY/4313">TS</a>]

01:11:55   figure you know as your payment [<a href="https://overcast.fm/+IpmZXNSY/4315">TS</a>]

01:11:57   processor doesn't care if what you're [<a href="https://overcast.fm/+IpmZXNSY/4317">TS</a>]

01:11:58   selling duplicates the functionality in [<a href="https://overcast.fm/+IpmZXNSY/4318">TS</a>]

01:12:01   an application that Apple makes all you [<a href="https://overcast.fm/+IpmZXNSY/4321">TS</a>]

01:12:03   know it contains curse words or yeah [<a href="https://overcast.fm/+IpmZXNSY/4323">TS</a>]

01:12:05   that they don't care that and retailers [<a href="https://overcast.fm/+IpmZXNSY/4325">TS</a>]

01:12:07   well again a little might be a little [<a href="https://overcast.fm/+IpmZXNSY/4327">TS</a>]

01:12:09   bit more draconian than just the payment [<a href="https://overcast.fm/+IpmZXNSY/4329">TS</a>]

01:12:11   processor Bozell we don't want to carry [<a href="https://overcast.fm/+IpmZXNSY/4331">TS</a>]

01:12:12   that invest bug this is not part of our [<a href="https://overcast.fm/+IpmZXNSY/4332">TS</a>]

01:12:14   image or whatever but certainly less [<a href="https://overcast.fm/+IpmZXNSY/4334">TS</a>]

01:12:16   picky than Apple or it's like oh we [<a href="https://overcast.fm/+IpmZXNSY/4336">TS</a>]

01:12:17   don't like the api's you're using that's [<a href="https://overcast.fm/+IpmZXNSY/4337">TS</a>]

01:12:19   PI doesn't care what ap as you use so [<a href="https://overcast.fm/+IpmZXNSY/4339">TS</a>]

01:12:21   there's another case where Apple is [<a href="https://overcast.fm/+IpmZXNSY/4341">TS</a>]

01:12:23   probably more restrictive and a worse [<a href="https://overcast.fm/+IpmZXNSY/4343">TS</a>]

01:12:26   experience for the developer than the [<a href="https://overcast.fm/+IpmZXNSY/4346">TS</a>]

01:12:27   middleman it was replacing so other [<a href="https://overcast.fm/+IpmZXNSY/4347">TS</a>]

01:12:32   things that the app stored it took away [<a href="https://overcast.fm/+IpmZXNSY/4352">TS</a>]

01:12:34   the direct relationship between software [<a href="https://overcast.fm/+IpmZXNSY/4354">TS</a>]

01:12:36   vendors and their customers nope those [<a href="https://overcast.fm/+IpmZXNSY/4356">TS</a>]

01:12:37   aren't your customers anymore now those [<a href="https://overcast.fm/+IpmZXNSY/4357">TS</a>]

01:12:39   are apples customers and Expo impose [<a href="https://overcast.fm/+IpmZXNSY/4359">TS</a>]

01:12:42   extremely strict and pretty much [<a href="https://overcast.fm/+IpmZXNSY/4362">TS</a>]

01:12:44   arbitrary rules on the content on the [<a href="https://overcast.fm/+IpmZXNSY/4364">TS</a>]

01:12:45   apps we're going to decide whether your [<a href="https://overcast.fm/+IpmZXNSY/4365">TS</a>]

01:12:48   application can be in the store based on [<a href="https://overcast.fm/+IpmZXNSY/4368">TS</a>]

01:12:49   us looking at it and making a decision [<a href="https://overcast.fm/+IpmZXNSY/4369">TS</a>]

01:12:50   and we'll try to give you a list of [<a href="https://overcast.fm/+IpmZXNSY/4370">TS</a>]

01:12:52   rules and try to give you a hint but [<a href="https://overcast.fm/+IpmZXNSY/4372">TS</a>]

01:12:53   those rules change all the time and God [<a href="https://overcast.fm/+IpmZXNSY/4373">TS</a>]

01:12:54   knows what they're going to be we decide [<a href="https://overcast.fm/+IpmZXNSY/4374">TS</a>]

01:12:56   uh there is a policies in the App Store [<a href="https://overcast.fm/+IpmZXNSY/4376">TS</a>]

01:12:59   that excluded not just individual [<a href="https://overcast.fm/+IpmZXNSY/4379">TS</a>]

01:13:01   applications but entire classes of [<a href="https://overcast.fm/+IpmZXNSY/4381">TS</a>]

01:13:02   applications for example backup software [<a href="https://overcast.fm/+IpmZXNSY/4382">TS</a>]

01:13:04   which needs to read every file on your [<a href="https://overcast.fm/+IpmZXNSY/4384">TS</a>]

01:13:06   desk well you need administrator [<a href="https://overcast.fm/+IpmZXNSY/4386">TS</a>]

01:13:06   privileges for that and the Mac App [<a href="https://overcast.fm/+IpmZXNSY/4386">TS</a>]

01:13:08   Store says no no admin privileges and by [<a href="https://overcast.fm/+IpmZXNSY/4388">TS</a>]

01:13:11   the way you're gonna need to be sandbox [<a href="https://overcast.fm/+IpmZXNSY/4391">TS</a>]

01:13:12   a whole categories of software if that [<a href="https://overcast.fm/+IpmZXNSY/4392">TS</a>]

01:13:14   was this category of software you were [<a href="https://overcast.fm/+IpmZXNSY/4394">TS</a>]

01:13:15   in you can't even participate in this [<a href="https://overcast.fm/+IpmZXNSY/4395">TS</a>]

01:13:17   new middleman because you're not allowed [<a href="https://overcast.fm/+IpmZXNSY/4397">TS</a>]

01:13:18   in at all [<a href="https://overcast.fm/+IpmZXNSY/4398">TS</a>]

01:13:19   and again certainly things like your [<a href="https://overcast.fm/+IpmZXNSY/4399">TS</a>]

01:13:21   payment processor would not eliminate [<a href="https://overcast.fm/+IpmZXNSY/4401">TS</a>]

01:13:23   backup software but because of some [<a href="https://overcast.fm/+IpmZXNSY/4403">TS</a>]

01:13:25   arbitrary decision I just want to cut of [<a href="https://overcast.fm/+IpmZXNSY/4405">TS</a>]

01:13:26   your you know your payment transactions [<a href="https://overcast.fm/+IpmZXNSY/4406">TS</a>]

01:13:28   and perhaps the worst one this new [<a href="https://overcast.fm/+IpmZXNSY/4408">TS</a>]

01:13:32   middleman at the App Store it has its [<a href="https://overcast.fm/+IpmZXNSY/4412">TS</a>]

01:13:34   own software and it favors its own [<a href="https://overcast.fm/+IpmZXNSY/4414">TS</a>]

01:13:36   software over your software so no [<a href="https://overcast.fm/+IpmZXNSY/4416">TS</a>]

01:13:38   competing with anything in Apple makes [<a href="https://overcast.fm/+IpmZXNSY/4418">TS</a>]

01:13:39   if they said no actually we prefer to be [<a href="https://overcast.fm/+IpmZXNSY/4419">TS</a>]

01:13:42   the only application that even looks [<a href="https://overcast.fm/+IpmZXNSY/4422">TS</a>]

01:13:44   vaguely like this on the store so we're [<a href="https://overcast.fm/+IpmZXNSY/4424">TS</a>]

01:13:45   rejecting yours that was one of the [<a href="https://overcast.fm/+IpmZXNSY/4425">TS</a>]

01:13:47   first times that I just totally flipped [<a href="https://overcast.fm/+IpmZXNSY/4427">TS</a>]

01:13:48   the switch on on the App Store's like [<a href="https://overcast.fm/+IpmZXNSY/4428">TS</a>]

01:13:50   years and years ago when like the iOS [<a href="https://overcast.fm/+IpmZXNSY/4430">TS</a>]

01:13:51   App Store when they publicly said that [<a href="https://overcast.fm/+IpmZXNSY/4431">TS</a>]

01:13:53   they rejected an application because it [<a href="https://overcast.fm/+IpmZXNSY/4433">TS</a>]

01:13:55   duplicated some functionality that [<a href="https://overcast.fm/+IpmZXNSY/4435">TS</a>]

01:13:56   provided looks like oh that's it this is [<a href="https://overcast.fm/+IpmZXNSY/4436">TS</a>]

01:13:58   BS this is totally BS this app stores [<a href="https://overcast.fm/+IpmZXNSY/4438">TS</a>]

01:14:00   because it up to that point I was like I [<a href="https://overcast.fm/+IpmZXNSY/4440">TS</a>]

01:14:02   was willing to entertain the idea of the [<a href="https://overcast.fm/+IpmZXNSY/4442">TS</a>]

01:14:03   app store because I thought it could be [<a href="https://overcast.fm/+IpmZXNSY/4443">TS</a>]

01:14:04   okay but you know once they did that [<a href="https://overcast.fm/+IpmZXNSY/4444">TS</a>]

01:14:06   once they've totally been filed up into [<a href="https://overcast.fm/+IpmZXNSY/4446">TS</a>]

01:14:08   the you know so that's the way it's [<a href="https://overcast.fm/+IpmZXNSY/4448">TS</a>]

01:14:10   going to be okay I get it now [<a href="https://overcast.fm/+IpmZXNSY/4450">TS</a>]

01:14:11   that's like you know that's like if Best [<a href="https://overcast.fm/+IpmZXNSY/4451">TS</a>]

01:14:15   Buy also had its own software making [<a href="https://overcast.fm/+IpmZXNSY/4455">TS</a>]

01:14:17   firm and they didn't want to carry [<a href="https://overcast.fm/+IpmZXNSY/4457">TS</a>]

01:14:19   Microsoft Word because they sold their [<a href="https://overcast.fm/+IpmZXNSY/4459">TS</a>]

01:14:20   own word processor so they wouldn't [<a href="https://overcast.fm/+IpmZXNSY/4460">TS</a>]

01:14:21   carry Microsoft Word back in the retail [<a href="https://overcast.fm/+IpmZXNSY/4461">TS</a>]

01:14:23   days or egghead software or whatever you [<a href="https://overcast.fm/+IpmZXNSY/4463">TS</a>]

01:14:24   want to do so and these rules change all [<a href="https://overcast.fm/+IpmZXNSY/4464">TS</a>]

01:14:29   the time like oh can I make something [<a href="https://overcast.fm/+IpmZXNSY/4469">TS</a>]

01:14:30   competes with iTunes can I make an app [<a href="https://overcast.fm/+IpmZXNSY/4470">TS</a>]

01:14:32   that does podcasts well now you can do [<a href="https://overcast.fm/+IpmZXNSY/4472">TS</a>]

01:14:33   that but also don't make something looks [<a href="https://overcast.fm/+IpmZXNSY/4473">TS</a>]

01:14:34   like a dialer but actually that looks [<a href="https://overcast.fm/+IpmZXNSY/4474">TS</a>]

01:14:36   kind of like an interface that looks [<a href="https://overcast.fm/+IpmZXNSY/4476">TS</a>]

01:14:38   like the program switcher that's [<a href="https://overcast.fm/+IpmZXNSY/4478">TS</a>]

01:14:39   included in Mac OS 10 even though we [<a href="https://overcast.fm/+IpmZXNSY/4479">TS</a>]

01:14:41   copied it from your app originally we [<a href="https://overcast.fm/+IpmZXNSY/4481">TS</a>]

01:14:42   now are not going to allow your app in [<a href="https://overcast.fm/+IpmZXNSY/4482">TS</a>]

01:14:43   the store there was a follow up item I [<a href="https://overcast.fm/+IpmZXNSY/4483">TS</a>]

01:14:45   had for ages about that that just pisses [<a href="https://overcast.fm/+IpmZXNSY/4485">TS</a>]

01:14:47   me off to no end what was that one I was [<a href="https://overcast.fm/+IpmZXNSY/4487">TS</a>]

01:14:49   just still had my notes quickster or [<a href="https://overcast.fm/+IpmZXNSY/4489">TS</a>]

01:14:51   quick Swit not quick stir quick switch [<a href="https://overcast.fm/+IpmZXNSY/4491">TS</a>]

01:14:54   or something like that it looked like [<a href="https://overcast.fm/+IpmZXNSY/4494">TS</a>]

01:14:55   the application switcher oh yeah I know [<a href="https://overcast.fm/+IpmZXNSY/4495">TS</a>]

01:14:57   what you mean I'm trying to remember it [<a href="https://overcast.fm/+IpmZXNSY/4497">TS</a>]

01:14:59   to somebody in the chat room I'm sure [<a href="https://overcast.fm/+IpmZXNSY/4499">TS</a>]

01:15:01   remembers what this thing was called [<a href="https://overcast.fm/+IpmZXNSY/4501">TS</a>]

01:15:03   sworn I had that in my notes much like [<a href="https://overcast.fm/+IpmZXNSY/4503">TS</a>]

01:15:05   in the trailer I wanted to do a whole [<a href="https://overcast.fm/+IpmZXNSY/4505">TS</a>]

01:15:06   show on that because that pissed me off [<a href="https://overcast.fm/+IpmZXNSY/4506">TS</a>]

01:15:07   so much it's like the Apple effectively [<a href="https://overcast.fm/+IpmZXNSY/4507">TS</a>]

01:15:09   copied the third-party application with [<a href="https://overcast.fm/+IpmZXNSY/4509">TS</a>]

01:15:11   the look and feel and we don't know if [<a href="https://overcast.fm/+IpmZXNSY/4511">TS</a>]

01:15:12   they even saw this their application but [<a href="https://overcast.fm/+IpmZXNSY/4512">TS</a>]

01:15:13   the bottom line is the application came [<a href="https://overcast.fm/+IpmZXNSY/4513">TS</a>]

01:15:15   out first Apple came out second to look [<a href="https://overcast.fm/+IpmZXNSY/4515">TS</a>]

01:15:17   just like that other one and then when [<a href="https://overcast.fm/+IpmZXNSY/4517">TS</a>]

01:15:18   the mag app store came along they [<a href="https://overcast.fm/+IpmZXNSY/4518">TS</a>]

01:15:20   wouldn't allow that app in the store [<a href="https://overcast.fm/+IpmZXNSY/4520">TS</a>]

01:15:21   because they said it looks too much like [<a href="https://overcast.fm/+IpmZXNSY/4521">TS</a>]

01:15:23   the application that we built into the [<a href="https://overcast.fm/+IpmZXNSY/4523">TS</a>]

01:15:24   offices right there just total BS light [<a href="https://overcast.fm/+IpmZXNSY/4524">TS</a>]

01:15:27   like lights which is that the name of it [<a href="https://overcast.fm/+IpmZXNSY/4527">TS</a>]

01:15:29   scooter computer thinks it's light [<a href="https://overcast.fm/+IpmZXNSY/4529">TS</a>]

01:15:31   switch quick pick [<a href="https://overcast.fm/+IpmZXNSY/4531">TS</a>]

01:15:32   pulled from the AppStore yeah this is a [<a href="https://overcast.fm/+IpmZXNSY/4532">TS</a>]

01:15:37   post from august 2011 i led to the [<a href="https://overcast.fm/+IpmZXNSY/4537">TS</a>]

01:15:42   shownotes yeah so that that is total BS [<a href="https://overcast.fm/+IpmZXNSY/4542">TS</a>]

01:15:47   and terrible terrible terrible so this [<a href="https://overcast.fm/+IpmZXNSY/4547">TS</a>]

01:15:49   you know that this is what the AppStore [<a href="https://overcast.fm/+IpmZXNSY/4549">TS</a>]

01:15:51   middleman is doing even though it was [<a href="https://overcast.fm/+IpmZXNSY/4551">TS</a>]

01:15:53   not adding the middleman it was [<a href="https://overcast.fm/+IpmZXNSY/4553">TS</a>]

01:15:55   replacing the middleman but replacing [<a href="https://overcast.fm/+IpmZXNSY/4555">TS</a>]

01:15:56   them in ways that had many disadvantages [<a href="https://overcast.fm/+IpmZXNSY/4556">TS</a>]

01:15:59   compared to the middlemen who was [<a href="https://overcast.fm/+IpmZXNSY/4559">TS</a>]

01:16:00   replacing right and yet and yet the [<a href="https://overcast.fm/+IpmZXNSY/4560">TS</a>]

01:16:03   AppStore are both in iOS and on the Mac [<a href="https://overcast.fm/+IpmZXNSY/4563">TS</a>]

01:16:05   side is grudgingly tolerated by the same [<a href="https://overcast.fm/+IpmZXNSY/4565">TS</a>]

01:16:08   developers who getting shafted by all [<a href="https://overcast.fm/+IpmZXNSY/4568">TS</a>]

01:16:09   the things that I just listed there all [<a href="https://overcast.fm/+IpmZXNSY/4569">TS</a>]

01:16:11   right never mind by the way taking 30 [<a href="https://overcast.fm/+IpmZXNSY/4571">TS</a>]

01:16:12   percent of their money you know what why [<a href="https://overcast.fm/+IpmZXNSY/4572">TS</a>]

01:16:15   is that how why is the App Store [<a href="https://overcast.fm/+IpmZXNSY/4575">TS</a>]

01:16:17   tolerated this was the main like thing [<a href="https://overcast.fm/+IpmZXNSY/4577">TS</a>]

01:16:19   oh so you don't like middlemen but [<a href="https://overcast.fm/+IpmZXNSY/4579">TS</a>]

01:16:20   everyone seems to be okay with the App [<a href="https://overcast.fm/+IpmZXNSY/4580">TS</a>]

01:16:21   Store or I don't hear you complaining [<a href="https://overcast.fm/+IpmZXNSY/4581">TS</a>]

01:16:22   about the App Store Oh first if you've [<a href="https://overcast.fm/+IpmZXNSY/4582">TS</a>]

01:16:24   been listening to show for I think you [<a href="https://overcast.fm/+IpmZXNSY/4584">TS</a>]

01:16:25   have heard me complain about the App [<a href="https://overcast.fm/+IpmZXNSY/4585">TS</a>]

01:16:27   Store but it's true about developers [<a href="https://overcast.fm/+IpmZXNSY/4587">TS</a>]

01:16:29   like there's lots of complaining about [<a href="https://overcast.fm/+IpmZXNSY/4589">TS</a>]

01:16:31   the App Store and there still is lots of [<a href="https://overcast.fm/+IpmZXNSY/4591">TS</a>]

01:16:33   complaining about the App Store but [<a href="https://overcast.fm/+IpmZXNSY/4593">TS</a>]

01:16:34   people put their apps in it don't they [<a href="https://overcast.fm/+IpmZXNSY/4594">TS</a>]

01:16:36   why why is the App Store accepted better [<a href="https://overcast.fm/+IpmZXNSY/4596">TS</a>]

01:16:40   than readability why aren't like the [<a href="https://overcast.fm/+IpmZXNSY/4600">TS</a>]

01:16:42   same people are complaining our [<a href="https://overcast.fm/+IpmZXNSY/4602">TS</a>]

01:16:43   readability it would be as if people [<a href="https://overcast.fm/+IpmZXNSY/4603">TS</a>]

01:16:45   complain about readability but all the [<a href="https://overcast.fm/+IpmZXNSY/4605">TS</a>]

01:16:48   people complaining about it were [<a href="https://overcast.fm/+IpmZXNSY/4608">TS</a>]

01:16:49   subscribers to readability and giving it [<a href="https://overcast.fm/+IpmZXNSY/4609">TS</a>]

01:16:51   money every month and all the websites [<a href="https://overcast.fm/+IpmZXNSY/4611">TS</a>]

01:16:53   complaining about readability [<a href="https://overcast.fm/+IpmZXNSY/4613">TS</a>]

01:16:54   we're nevertheless signing up with [<a href="https://overcast.fm/+IpmZXNSY/4614">TS</a>]

01:16:55   rehabilitating that's not happening [<a href="https://overcast.fm/+IpmZXNSY/4615">TS</a>]

01:16:57   people are complaining and as far as I [<a href="https://overcast.fm/+IpmZXNSY/4617">TS</a>]

01:16:59   can tell [<a href="https://overcast.fm/+IpmZXNSY/4619">TS</a>]

01:17:00   very few people customers or readers are [<a href="https://overcast.fm/+IpmZXNSY/4620">TS</a>]

01:17:02   signed up with readability like it's not [<a href="https://overcast.fm/+IpmZXNSY/4622">TS</a>]

01:17:03   they don't have millions of users and [<a href="https://overcast.fm/+IpmZXNSY/4623">TS</a>]

01:17:05   they're not like on a hockey stick [<a href="https://overcast.fm/+IpmZXNSY/4625">TS</a>]

01:17:06   growth type of thing as far as I know [<a href="https://overcast.fm/+IpmZXNSY/4626">TS</a>]

01:17:09   and certainly the publishers are not [<a href="https://overcast.fm/+IpmZXNSY/4629">TS</a>]

01:17:10   clamoring to sign up with readability [<a href="https://overcast.fm/+IpmZXNSY/4630">TS</a>]

01:17:12   and just think everyone has to sign up [<a href="https://overcast.fm/+IpmZXNSY/4632">TS</a>]

01:17:14   with a wall at the same time complaining [<a href="https://overcast.fm/+IpmZXNSY/4634">TS</a>]

01:17:15   that's what happened on the App Store [<a href="https://overcast.fm/+IpmZXNSY/4635">TS</a>]

01:17:17   everybody complained about it but every [<a href="https://overcast.fm/+IpmZXNSY/4637">TS</a>]

01:17:19   developer if they could get in the store [<a href="https://overcast.fm/+IpmZXNSY/4639">TS</a>]

01:17:20   or got in and some people would complain [<a href="https://overcast.fm/+IpmZXNSY/4640">TS</a>]

01:17:22   about the App Store and then also [<a href="https://overcast.fm/+IpmZXNSY/4642">TS</a>]

01:17:23   complain that they couldn't get into [<a href="https://overcast.fm/+IpmZXNSY/4643">TS</a>]

01:17:24   this thing that they hate you know food [<a href="https://overcast.fm/+IpmZXNSY/4644">TS</a>]

01:17:25   here is terrible the portions are so [<a href="https://overcast.fm/+IpmZXNSY/4645">TS</a>]

01:17:27   small like it was that's the way it was [<a href="https://overcast.fm/+IpmZXNSY/4647">TS</a>]

01:17:28   going with the App Store and still is so [<a href="https://overcast.fm/+IpmZXNSY/4648">TS</a>]

01:17:31   why is that what makes readability [<a href="https://overcast.fm/+IpmZXNSY/4651">TS</a>]

01:17:32   different than the App Store well the [<a href="https://overcast.fm/+IpmZXNSY/4652">TS</a>]

01:17:35   App Store the key thing of the App Store [<a href="https://overcast.fm/+IpmZXNSY/4655">TS</a>]

01:17:37   had going I'll start working things well [<a href="https://overcast.fm/+IpmZXNSY/4657">TS</a>]

01:17:39   one is that replaced many many separate [<a href="https://overcast.fm/+IpmZXNSY/4659">TS</a>]

01:17:42   middlemen with a single very popular one [<a href="https://overcast.fm/+IpmZXNSY/4662">TS</a>]

01:17:44   so even though it's like okay for this [<a href="https://overcast.fm/+IpmZXNSY/4664">TS</a>]

01:17:46   person we replace [<a href="https://overcast.fm/+IpmZXNSY/4666">TS</a>]

01:17:47   your payment processor and this person [<a href="https://overcast.fm/+IpmZXNSY/4667">TS</a>]

01:17:48   we replace your retailer and for this [<a href="https://overcast.fm/+IpmZXNSY/4668">TS</a>]

01:17:49   person replace your different payment [<a href="https://overcast.fm/+IpmZXNSY/4669">TS</a>]

01:17:50   processor even though for any individual [<a href="https://overcast.fm/+IpmZXNSY/4670">TS</a>]

01:17:53   developer or customer for that matter it [<a href="https://overcast.fm/+IpmZXNSY/4673">TS</a>]

01:17:55   only replaced one or two middlemen [<a href="https://overcast.fm/+IpmZXNSY/4675">TS</a>]

01:17:57   collectively it said all those different [<a href="https://overcast.fm/+IpmZXNSY/4677">TS</a>]

01:18:00   middle members there are many payment [<a href="https://overcast.fm/+IpmZXNSY/4680">TS</a>]

01:18:02   processors many retailers many different [<a href="https://overcast.fm/+IpmZXNSY/4682">TS</a>]

01:18:04   websites to go through and buy stuff it [<a href="https://overcast.fm/+IpmZXNSY/4684">TS</a>]

01:18:06   replaced all of them with one extremely [<a href="https://overcast.fm/+IpmZXNSY/4686">TS</a>]

01:18:08   popular visible middleman so from the [<a href="https://overcast.fm/+IpmZXNSY/4688">TS</a>]

01:18:10   consumers perspective that's good but [<a href="https://overcast.fm/+IpmZXNSY/4690">TS</a>]

01:18:11   you don't have to look at 20 different [<a href="https://overcast.fm/+IpmZXNSY/4691">TS</a>]

01:18:12   places to find it is there any cool new [<a href="https://overcast.fm/+IpmZXNSY/4692">TS</a>]

01:18:13   software I can buy like you just go to [<a href="https://overcast.fm/+IpmZXNSY/4693">TS</a>]

01:18:16   this one place that everyone knows about [<a href="https://overcast.fm/+IpmZXNSY/4696">TS</a>]

01:18:17   because it's very popular because [<a href="https://overcast.fm/+IpmZXNSY/4697">TS</a>]

01:18:18   they're a big company and everything [<a href="https://overcast.fm/+IpmZXNSY/4698">TS</a>]

01:18:20   right and for the developers it replaced [<a href="https://overcast.fm/+IpmZXNSY/4700">TS</a>]

01:18:22   each individual developers need to deal [<a href="https://overcast.fm/+IpmZXNSY/4702">TS</a>]

01:18:24   with a payment processor to deal with a [<a href="https://overcast.fm/+IpmZXNSY/4704">TS</a>]

01:18:26   retailer to deal with whatever they're [<a href="https://overcast.fm/+IpmZXNSY/4706">TS</a>]

01:18:27   dealing with now everybody's dealing [<a href="https://overcast.fm/+IpmZXNSY/4707">TS</a>]

01:18:29   with the same middle person and it takes [<a href="https://overcast.fm/+IpmZXNSY/4709">TS</a>]

01:18:32   some of the guesswork out of all do I [<a href="https://overcast.fm/+IpmZXNSY/4712">TS</a>]

01:18:33   have the best payment processor this [<a href="https://overcast.fm/+IpmZXNSY/4713">TS</a>]

01:18:34   payment processor annoying do I need to [<a href="https://overcast.fm/+IpmZXNSY/4714">TS</a>]

01:18:36   change your different one you know so it [<a href="https://overcast.fm/+IpmZXNSY/4716">TS</a>]

01:18:38   coalesced many different middlemen I [<a href="https://overcast.fm/+IpmZXNSY/4718">TS</a>]

01:18:40   don't think readability does that [<a href="https://overcast.fm/+IpmZXNSY/4720">TS</a>]

01:18:41   because they're kind of trying to be a [<a href="https://overcast.fm/+IpmZXNSY/4721">TS</a>]

01:18:43   new thing and they're just not as [<a href="https://overcast.fm/+IpmZXNSY/4723">TS</a>]

01:18:45   popular as either not as visible as [<a href="https://overcast.fm/+IpmZXNSY/4725">TS</a>]

01:18:48   Apple is and their service is not as [<a href="https://overcast.fm/+IpmZXNSY/4728">TS</a>]

01:18:50   popular as the App Store became because [<a href="https://overcast.fm/+IpmZXNSY/4730">TS</a>]

01:18:51   they don't have the kind of visibility [<a href="https://overcast.fm/+IpmZXNSY/4731">TS</a>]

01:18:52   they don't have the time to say [<a href="https://overcast.fm/+IpmZXNSY/4732">TS</a>]

01:18:53   everybody who's reading the web first of [<a href="https://overcast.fm/+IpmZXNSY/4733">TS</a>]

01:18:55   all everybody doesn't even use the old [<a href="https://overcast.fm/+IpmZXNSY/4735">TS</a>]

01:18:56   version to readability that just [<a href="https://overcast.fm/+IpmZXNSY/4736">TS</a>]

01:18:57   reformats the thing it's tends to be gig [<a href="https://overcast.fm/+IpmZXNSY/4737">TS</a>]

01:18:58   geek type of feature it's not like their [<a href="https://overcast.fm/+IpmZXNSY/4738">TS</a>]

01:19:00   Microsoft or Google or someone with the [<a href="https://overcast.fm/+IpmZXNSY/4740">TS</a>]

01:19:02   leverage to say everybody who reads the [<a href="https://overcast.fm/+IpmZXNSY/4742">TS</a>]

01:19:04   web you're all going to be readability [<a href="https://overcast.fm/+IpmZXNSY/4744">TS</a>]

01:19:06   customers and are most of you are going [<a href="https://overcast.fm/+IpmZXNSY/4746">TS</a>]

01:19:08   to be in the less you know about [<a href="https://overcast.fm/+IpmZXNSY/4748">TS</a>]

01:19:09   computers the more likely you are to be [<a href="https://overcast.fm/+IpmZXNSY/4749">TS</a>]

01:19:10   a readability customer we're going to [<a href="https://overcast.fm/+IpmZXNSY/4750">TS</a>]

01:19:11   unify the world of getting payment for [<a href="https://overcast.fm/+IpmZXNSY/4751">TS</a>]

01:19:14   reading things on the web by [<a href="https://overcast.fm/+IpmZXNSY/4754">TS</a>]

01:19:16   reformatting pages they haven't done [<a href="https://overcast.fm/+IpmZXNSY/4756">TS</a>]

01:19:18   that iTunes also greatly reduce the [<a href="https://overcast.fm/+IpmZXNSY/4758">TS</a>]

01:19:22   friction to buying things because they [<a href="https://overcast.fm/+IpmZXNSY/4762">TS</a>]

01:19:24   had existing iTunes accounts from that [<a href="https://overcast.fm/+IpmZXNSY/4764">TS</a>]

01:19:25   little music thing they did a couple [<a href="https://overcast.fm/+IpmZXNSY/4765">TS</a>]

01:19:26   years ago with credit cards with people [<a href="https://overcast.fm/+IpmZXNSY/4766">TS</a>]

01:19:28   who already are shown that they're [<a href="https://overcast.fm/+IpmZXNSY/4768">TS</a>]

01:19:30   completely willing and able to click a [<a href="https://overcast.fm/+IpmZXNSY/4770">TS</a>]

01:19:31   button and buy stuff so apples bring [<a href="https://overcast.fm/+IpmZXNSY/4771">TS</a>]

01:19:34   with it literally millions of customers [<a href="https://overcast.fm/+IpmZXNSY/4774">TS</a>]

01:19:36   ready to buy with a single click [<a href="https://overcast.fm/+IpmZXNSY/4776">TS</a>]

01:19:37   readability is not bringing in that they [<a href="https://overcast.fm/+IpmZXNSY/4777">TS</a>]

01:19:39   don't have an existing database the size [<a href="https://overcast.fm/+IpmZXNSY/4779">TS</a>]

01:19:40   of the iTunes music store coming over to [<a href="https://overcast.fm/+IpmZXNSY/4780">TS</a>]

01:19:43   okay we've already got all these people [<a href="https://overcast.fm/+IpmZXNSY/4783">TS</a>]

01:19:44   all their credit cards in an application [<a href="https://overcast.fm/+IpmZXNSY/4784">TS</a>]

01:19:45   that they all have installed and they've [<a href="https://overcast.fm/+IpmZXNSY/4785">TS</a>]

01:19:47   shown that they're willing to click on [<a href="https://overcast.fm/+IpmZXNSY/4787">TS</a>]

01:19:48   and buy stuff we're bringing that to [<a href="https://overcast.fm/+IpmZXNSY/4788">TS</a>]

01:19:49   bear on reading websites they're not [<a href="https://overcast.fm/+IpmZXNSY/4789">TS</a>]

01:19:51   they're not bringing that Apple also [<a href="https://overcast.fm/+IpmZXNSY/4791">TS</a>]

01:19:54   brought national TV adds tremendous [<a href="https://overcast.fm/+IpmZXNSY/4794">TS</a>]

01:19:56   exposure featured placement in this [<a href="https://overcast.fm/+IpmZXNSY/4796">TS</a>]

01:19:59   store that everyone's going to [<a href="https://overcast.fm/+IpmZXNSY/4799">TS</a>]

01:20:00   get featured placement in the operating [<a href="https://overcast.fm/+IpmZXNSY/4800">TS</a>]

01:20:02   system that millions of people use you [<a href="https://overcast.fm/+IpmZXNSY/4802">TS</a>]

01:20:03   know featured placement on the phones [<a href="https://overcast.fm/+IpmZXNSY/4803">TS</a>]

01:20:05   that millions of people are going to buy [<a href="https://overcast.fm/+IpmZXNSY/4805">TS</a>]

01:20:06   Apple is bringing with it big big big [<a href="https://overcast.fm/+IpmZXNSY/4806">TS</a>]

01:20:09   guns to counteract all the crap that I [<a href="https://overcast.fm/+IpmZXNSY/4809">TS</a>]

01:20:12   just listed that's terrible than the App [<a href="https://overcast.fm/+IpmZXNSY/4812">TS</a>]

01:20:13   Store does all this this good stuff is [<a href="https://overcast.fm/+IpmZXNSY/4813">TS</a>]

01:20:16   counterbalancing good stuff leads to [<a href="https://overcast.fm/+IpmZXNSY/4816">TS</a>]

01:20:18   increased sales both potential increased [<a href="https://overcast.fm/+IpmZXNSY/4818">TS</a>]

01:20:21   sales like look all the people I could [<a href="https://overcast.fm/+IpmZXNSY/4821">TS</a>]

01:20:22   sell to an actual increase sale and all [<a href="https://overcast.fm/+IpmZXNSY/4822">TS</a>]

01:20:25   that bad stuff you choke it down once [<a href="https://overcast.fm/+IpmZXNSY/4825">TS</a>]

01:20:27   those checks start coming in right if [<a href="https://overcast.fm/+IpmZXNSY/4827">TS</a>]

01:20:29   this was the deal with readability if [<a href="https://overcast.fm/+IpmZXNSY/4829">TS</a>]

01:20:31   it's like like this readability like [<a href="https://overcast.fm/+IpmZXNSY/4831">TS</a>]

01:20:33   they're taking money on people's behalf [<a href="https://overcast.fm/+IpmZXNSY/4833">TS</a>]

01:20:34   and I don't like it and I like it [<a href="https://overcast.fm/+IpmZXNSY/4834">TS</a>]

01:20:35   they're heading this middleman layer but [<a href="https://overcast.fm/+IpmZXNSY/4835">TS</a>]

01:20:37   man I signed up for readability and now [<a href="https://overcast.fm/+IpmZXNSY/4837">TS</a>]

01:20:39   the income from readability is dwarfing [<a href="https://overcast.fm/+IpmZXNSY/4839">TS</a>]

01:20:41   my income from advertisers that they [<a href="https://overcast.fm/+IpmZXNSY/4841">TS</a>]

01:20:44   would be comparable to the App Store of [<a href="https://overcast.fm/+IpmZXNSY/4844">TS</a>]

01:20:46   that happened people would still be [<a href="https://overcast.fm/+IpmZXNSY/4846">TS</a>]

01:20:47   complaining about them but suddenly [<a href="https://overcast.fm/+IpmZXNSY/4847">TS</a>]

01:20:48   you've got something they're like well [<a href="https://overcast.fm/+IpmZXNSY/4848">TS</a>]

01:20:50   yeah everything I said about them is bad [<a href="https://overcast.fm/+IpmZXNSY/4850">TS</a>]

01:20:52   is still bad but man look at the size of [<a href="https://overcast.fm/+IpmZXNSY/4852">TS</a>]

01:20:54   this check look at what they're bringing [<a href="https://overcast.fm/+IpmZXNSY/4854">TS</a>]

01:20:56   to bear look at what they've brought to [<a href="https://overcast.fm/+IpmZXNSY/4856">TS</a>]

01:20:57   my site they bring in the customers that [<a href="https://overcast.fm/+IpmZXNSY/4857">TS</a>]

01:20:59   bring in the money they're bringing the [<a href="https://overcast.fm/+IpmZXNSY/4859">TS</a>]

01:21:00   audience that's what the App Store has [<a href="https://overcast.fm/+IpmZXNSY/4860">TS</a>]

01:21:02   brought and that's why iOS developers [<a href="https://overcast.fm/+IpmZXNSY/4862">TS</a>]

01:21:04   and Mac developers in general probably [<a href="https://overcast.fm/+IpmZXNSY/4864">TS</a>]

01:21:07   have a net positive attitude about the [<a href="https://overcast.fm/+IpmZXNSY/4867">TS</a>]

01:21:09   App Store despite their complaints [<a href="https://overcast.fm/+IpmZXNSY/4869">TS</a>]

01:21:10   because they're bringing the customers [<a href="https://overcast.fm/+IpmZXNSY/4870">TS</a>]

01:21:12   that bring in the money readability is [<a href="https://overcast.fm/+IpmZXNSY/4872">TS</a>]

01:21:14   not bringing this all we're left with is [<a href="https://overcast.fm/+IpmZXNSY/4874">TS</a>]

01:21:16   a situation where they want to insert [<a href="https://overcast.fm/+IpmZXNSY/4876">TS</a>]

01:21:18   themselves as a middleman and they're [<a href="https://overcast.fm/+IpmZXNSY/4878">TS</a>]

01:21:19   not bringing those benefits to the App [<a href="https://overcast.fm/+IpmZXNSY/4879">TS</a>]

01:21:22   Store which i think is a much worse [<a href="https://overcast.fm/+IpmZXNSY/4882">TS</a>]

01:21:23   middleman brought along to [<a href="https://overcast.fm/+IpmZXNSY/4883">TS</a>]

01:21:25   counterbalance all the bad things that [<a href="https://overcast.fm/+IpmZXNSY/4885">TS</a>]

01:21:26   it does the biggest one from consumers [<a href="https://overcast.fm/+IpmZXNSY/4886">TS</a>]

01:21:28   perspective is they're not bringing a [<a href="https://overcast.fm/+IpmZXNSY/4888">TS</a>]

01:21:29   unifying thing I think unification is [<a href="https://overcast.fm/+IpmZXNSY/4889">TS</a>]

01:21:31   really really important I think that's [<a href="https://overcast.fm/+IpmZXNSY/4891">TS</a>]

01:21:33   the biggest advantage of the App Store [<a href="https://overcast.fm/+IpmZXNSY/4893">TS</a>]

01:21:35   that it's this one well-known place to [<a href="https://overcast.fm/+IpmZXNSY/4895">TS</a>]

01:21:37   go to find software and that was such a [<a href="https://overcast.fm/+IpmZXNSY/4897">TS</a>]

01:21:39   an icebreaker such a bottleneck in the [<a href="https://overcast.fm/+IpmZXNSY/4899">TS</a>]

01:21:42   old world of like how do you find [<a href="https://overcast.fm/+IpmZXNSY/4902">TS</a>]

01:21:44   software you're not a nerd how to help [<a href="https://overcast.fm/+IpmZXNSY/4904">TS</a>]

01:21:45   you know where to find software just [<a href="https://overcast.fm/+IpmZXNSY/4905">TS</a>]

01:21:46   like I'm just on the internet and I type [<a href="https://overcast.fm/+IpmZXNSY/4906">TS</a>]

01:21:48   into Google software Mac's something I [<a href="https://overcast.fm/+IpmZXNSY/4908">TS</a>]

01:21:50   ends up in a site that gives me a virus [<a href="https://overcast.fm/+IpmZXNSY/4910">TS</a>]

01:21:51   you know you go to the App Store it's a [<a href="https://overcast.fm/+IpmZXNSY/4911">TS</a>]

01:21:53   top item in there one of the top items [<a href="https://overcast.fm/+IpmZXNSY/4913">TS</a>]

01:21:54   in the Apple menu you know on your phone [<a href="https://overcast.fm/+IpmZXNSY/4914">TS</a>]

01:21:56   it's right there on your phone on the [<a href="https://overcast.fm/+IpmZXNSY/4916">TS</a>]

01:21:57   home screen you just press it with your [<a href="https://overcast.fm/+IpmZXNSY/4917">TS</a>]

01:21:58   thumb and you can buy stuff that was [<a href="https://overcast.fm/+IpmZXNSY/4918">TS</a>]

01:22:01   tremendous and readability has nothing [<a href="https://overcast.fm/+IpmZXNSY/4921">TS</a>]

01:22:02   compared to that and then there's the [<a href="https://overcast.fm/+IpmZXNSY/4922">TS</a>]

01:22:03   customers so that I think is the major [<a href="https://overcast.fm/+IpmZXNSY/4923">TS</a>]

01:22:06   major difference in the App Store and in [<a href="https://overcast.fm/+IpmZXNSY/4926">TS</a>]

01:22:07   case you haven't noticed I am NOT a fan [<a href="https://overcast.fm/+IpmZXNSY/4927">TS</a>]

01:22:09   of the App Store or its policies or any [<a href="https://overcast.fm/+IpmZXNSY/4929">TS</a>]

01:22:11   of those things but I recognize the vast [<a href="https://overcast.fm/+IpmZXNSY/4931">TS</a>]

01:22:13   that it does spring I am a fan of making [<a href="https://overcast.fm/+IpmZXNSY/4933">TS</a>]

01:22:16   it easier to buy software making it [<a href="https://overcast.fm/+IpmZXNSY/4936">TS</a>]

01:22:17   easier to install and uninstall software [<a href="https://overcast.fm/+IpmZXNSY/4937">TS</a>]

01:22:19   because I think that leads to more [<a href="https://overcast.fm/+IpmZXNSY/4939">TS</a>]

01:22:21   people buying software more software [<a href="https://overcast.fm/+IpmZXNSY/4941">TS</a>]

01:22:22   developers being able to develop [<a href="https://overcast.fm/+IpmZXNSY/4942">TS</a>]

01:22:24   software as just once they become that [<a href="https://overcast.fm/+IpmZXNSY/4944">TS</a>]

01:22:26   linchpin in the business all the bad [<a href="https://overcast.fm/+IpmZXNSY/4946">TS</a>]

01:22:28   things that you become way worse that's [<a href="https://overcast.fm/+IpmZXNSY/4948">TS</a>]

01:22:30   why I'm complaining about them reshaping [<a href="https://overcast.fm/+IpmZXNSY/4950">TS</a>]

01:22:31   the business in a way I think there's [<a href="https://overcast.fm/+IpmZXNSY/4951">TS</a>]

01:22:32   not advantageous to certain kinds of [<a href="https://overcast.fm/+IpmZXNSY/4952">TS</a>]

01:22:34   applications because they're so powerful [<a href="https://overcast.fm/+IpmZXNSY/4954">TS</a>]

01:22:36   because of those other things you know [<a href="https://overcast.fm/+IpmZXNSY/4956">TS</a>]

01:22:37   with great power comes great [<a href="https://overcast.fm/+IpmZXNSY/4957">TS</a>]

01:22:38   responsibility [<a href="https://overcast.fm/+IpmZXNSY/4958">TS</a>]

01:22:42   allows to happen this my four-year-old [<a href="https://overcast.fm/+IpmZXNSY/4962">TS</a>]

01:22:47   says that a lot yeah so I said that [<a href="https://overcast.fm/+IpmZXNSY/4967">TS</a>]

01:22:51   really is not bringing vastly increased [<a href="https://overcast.fm/+IpmZXNSY/4971">TS</a>]

01:22:52   exposure this is all setting aside I'm [<a href="https://overcast.fm/+IpmZXNSY/4972">TS</a>]

01:22:54   still setting aside the issue of taking [<a href="https://overcast.fm/+IpmZXNSY/4974">TS</a>]

01:22:56   money other people's behalf and [<a href="https://overcast.fm/+IpmZXNSY/4976">TS</a>]

01:22:57   everything less friction and receiving [<a href="https://overcast.fm/+IpmZXNSY/4977">TS</a>]

01:23:00   money maybe there's less friction [<a href="https://overcast.fm/+IpmZXNSY/4980">TS</a>]

01:23:02   because you could say this this infinite [<a href="https://overcast.fm/+IpmZXNSY/4982">TS</a>]

01:23:04   friction now because most sites don't [<a href="https://overcast.fm/+IpmZXNSY/4984">TS</a>]

01:23:05   take money directly from customers and [<a href="https://overcast.fm/+IpmZXNSY/4985">TS</a>]

01:23:06   so there if readability can get you some [<a href="https://overcast.fm/+IpmZXNSY/4986">TS</a>]

01:23:08   money that's that's better than not [<a href="https://overcast.fm/+IpmZXNSY/4988">TS</a>]

01:23:10   getting it all but again they don't have [<a href="https://overcast.fm/+IpmZXNSY/4990">TS</a>]

01:23:11   the millions of users with credit cards [<a href="https://overcast.fm/+IpmZXNSY/4991">TS</a>]

01:23:12   they're kind of starting from zero and [<a href="https://overcast.fm/+IpmZXNSY/4992">TS</a>]

01:23:13   trying to build up most sites don't get [<a href="https://overcast.fm/+IpmZXNSY/4993">TS</a>]

01:23:17   money from readers they get it from [<a href="https://overcast.fm/+IpmZXNSY/4997">TS</a>]

01:23:18   advertisers and so if readability was [<a href="https://overcast.fm/+IpmZXNSY/4998">TS</a>]

01:23:22   going to like the App Store reduced [<a href="https://overcast.fm/+IpmZXNSY/5002">TS</a>]

01:23:25   friction between two existing parties [<a href="https://overcast.fm/+IpmZXNSY/5005">TS</a>]

01:23:27   there were people who wanted software [<a href="https://overcast.fm/+IpmZXNSY/5007">TS</a>]

01:23:28   and people who sold software and the App [<a href="https://overcast.fm/+IpmZXNSY/5008">TS</a>]

01:23:30   Store reduce friction between those [<a href="https://overcast.fm/+IpmZXNSY/5010">TS</a>]

01:23:31   parties to transfer the money while [<a href="https://overcast.fm/+IpmZXNSY/5011">TS</a>]

01:23:32   taking a cut if readability wanted to do [<a href="https://overcast.fm/+IpmZXNSY/5012">TS</a>]

01:23:36   the same thing that the App Store did [<a href="https://overcast.fm/+IpmZXNSY/5016">TS</a>]

01:23:38   but do it in the world of websites [<a href="https://overcast.fm/+IpmZXNSY/5018">TS</a>]

01:23:40   readability would be reducing friction [<a href="https://overcast.fm/+IpmZXNSY/5020">TS</a>]

01:23:42   between advertisers and websites because [<a href="https://overcast.fm/+IpmZXNSY/5022">TS</a>]

01:23:44   that's the current flow of money that's [<a href="https://overcast.fm/+IpmZXNSY/5024">TS</a>]

01:23:45   how things get made on the web money [<a href="https://overcast.fm/+IpmZXNSY/5025">TS</a>]

01:23:47   flows from advertisers to the websites [<a href="https://overcast.fm/+IpmZXNSY/5027">TS</a>]

01:23:49   and the websites produce content with [<a href="https://overcast.fm/+IpmZXNSY/5029">TS</a>]

01:23:51   the money the advertisers give them so [<a href="https://overcast.fm/+IpmZXNSY/5031">TS</a>]

01:23:52   if readability had swooped in and said [<a href="https://overcast.fm/+IpmZXNSY/5032">TS</a>]

01:23:54   what we're doing is reducing friction [<a href="https://overcast.fm/+IpmZXNSY/5034">TS</a>]

01:23:57   between those two parties and making it [<a href="https://overcast.fm/+IpmZXNSY/5037">TS</a>]

01:23:58   easier for them to transfer money maybe [<a href="https://overcast.fm/+IpmZXNSY/5038">TS</a>]

01:24:00   they would have you know they're not [<a href="https://overcast.fm/+IpmZXNSY/5040">TS</a>]

01:24:01   doing that they're saying there's a [<a href="https://overcast.fm/+IpmZXNSY/5041">TS</a>]

01:24:02   party here that you're not even getting [<a href="https://overcast.fm/+IpmZXNSY/5042">TS</a>]

01:24:03   money from it would be kind of as if the [<a href="https://overcast.fm/+IpmZXNSY/5043">TS</a>]

01:24:07   app store came in and said we're going [<a href="https://overcast.fm/+IpmZXNSY/5047">TS</a>]

01:24:09   to make it really easy for advertisers [<a href="https://overcast.fm/+IpmZXNSY/5049">TS</a>]

01:24:12   to put their ads in applications and [<a href="https://overcast.fm/+IpmZXNSY/5052">TS</a>]

01:24:14   give money to application vendors and [<a href="https://overcast.fm/+IpmZXNSY/5054">TS</a>]

01:24:15   application vendors would say well we [<a href="https://overcast.fm/+IpmZXNSY/5055">TS</a>]

01:24:17   write software and we sell it we don't [<a href="https://overcast.fm/+IpmZXNSY/5057">TS</a>]

01:24:19   like our software isn't ad supported but [<a href="https://overcast.fm/+IpmZXNSY/5059">TS</a>]

01:24:21   it wouldn't be much better if your [<a href="https://overcast.fm/+IpmZXNSY/5061">TS</a>]

01:24:22   software is supported by advertisers and [<a href="https://overcast.fm/+IpmZXNSY/5062">TS</a>]

01:24:24   customers didn't have to buy it [<a href="https://overcast.fm/+IpmZXNSY/5064">TS</a>]

01:24:26   we're gonna make that easier in fact [<a href="https://overcast.fm/+IpmZXNSY/5066">TS</a>]

01:24:27   we're collecting money right now from [<a href="https://overcast.fm/+IpmZXNSY/5067">TS</a>]

01:24:28   advertisers and we'll give it to you and [<a href="https://overcast.fm/+IpmZXNSY/5068">TS</a>]

01:24:29   then your ads will go you know it's to [<a href="https://overcast.fm/+IpmZXNSY/5069">TS</a>]

01:24:31   parties that weren't that you know it's [<a href="https://overcast.fm/+IpmZXNSY/5071">TS</a>]

01:24:33   different us obviously on the web but [<a href="https://overcast.fm/+IpmZXNSY/5073">TS</a>]

01:24:35   they say well don't you think readers [<a href="https://overcast.fm/+IpmZXNSY/5075">TS</a>]

01:24:36   should be giving you money wouldn't that [<a href="https://overcast.fm/+IpmZXNSY/5076">TS</a>]

01:24:37   be a better relationship directly [<a href="https://overcast.fm/+IpmZXNSY/5077">TS</a>]

01:24:38   between readers and sites without these [<a href="https://overcast.fm/+IpmZXNSY/5078">TS</a>]

01:24:39   advertisers in the middle I kind of [<a href="https://overcast.fm/+IpmZXNSY/5079">TS</a>]

01:24:41   agree with that but the fact is that's [<a href="https://overcast.fm/+IpmZXNSY/5081">TS</a>]

01:24:42   not how the relationship works right now [<a href="https://overcast.fm/+IpmZXNSY/5082">TS</a>]

01:24:43   maybe maybe sites shouldn't get money [<a href="https://overcast.fm/+IpmZXNSY/5083">TS</a>]

01:24:45   from readers instead but as it had last [<a href="https://overcast.fm/+IpmZXNSY/5085">TS</a>]

01:24:47   show the advertisers are out bidding the [<a href="https://overcast.fm/+IpmZXNSY/5087">TS</a>]

01:24:49   readers so far readers are not willing [<a href="https://overcast.fm/+IpmZXNSY/5089">TS</a>]

01:24:51   to pay as much as advertisers and often [<a href="https://overcast.fm/+IpmZXNSY/5091">TS</a>]

01:24:54   not willing to pay anything at all even [<a href="https://overcast.fm/+IpmZXNSY/5094">TS</a>]

01:24:56   the New York Times do you think anybody [<a href="https://overcast.fm/+IpmZXNSY/5096">TS</a>]

01:24:57   could get money from people it'd be the [<a href="https://overcast.fm/+IpmZXNSY/5097">TS</a>]

01:24:58   New York Times even the New York Times [<a href="https://overcast.fm/+IpmZXNSY/5098">TS</a>]

01:25:00   is having trouble figuring out jeez how [<a href="https://overcast.fm/+IpmZXNSY/5100">TS</a>]

01:25:01   can we get even a fraction of the money [<a href="https://overcast.fm/+IpmZXNSY/5101">TS</a>]

01:25:03   we need to to sustain our business [<a href="https://overcast.fm/+IpmZXNSY/5103">TS</a>]

01:25:05   directly from readers even though the [<a href="https://overcast.fm/+IpmZXNSY/5105">TS</a>]

01:25:07   New York Times has always been getting [<a href="https://overcast.fm/+IpmZXNSY/5107">TS</a>]

01:25:08   some money like with the newspaper [<a href="https://overcast.fm/+IpmZXNSY/5108">TS</a>]

01:25:09   subscriptions on the web they're finding [<a href="https://overcast.fm/+IpmZXNSY/5109">TS</a>]

01:25:10   it difficult they're trying to figure [<a href="https://overcast.fm/+IpmZXNSY/5110">TS</a>]

01:25:11   out how do we pay how do we adjust like [<a href="https://overcast.fm/+IpmZXNSY/5111">TS</a>]

01:25:13   how many articles you get for free and [<a href="https://overcast.fm/+IpmZXNSY/5113">TS</a>]

01:25:15   how much should it cost then even then [<a href="https://overcast.fm/+IpmZXNSY/5115">TS</a>]

01:25:17   when you pay the New York Times I [<a href="https://overcast.fm/+IpmZXNSY/5117">TS</a>]

01:25:18   believe you still get a filled with ads [<a href="https://overcast.fm/+IpmZXNSY/5118">TS</a>]

01:25:20   so they still going with the advertisers [<a href="https://overcast.fm/+IpmZXNSY/5120">TS</a>]

01:25:21   so readability is fighting an uphill [<a href="https://overcast.fm/+IpmZXNSY/5121">TS</a>]

01:25:24   battle here and they are not doing [<a href="https://overcast.fm/+IpmZXNSY/5124">TS</a>]

01:25:27   things the way the AppStore did they are [<a href="https://overcast.fm/+IpmZXNSY/5127">TS</a>]

01:25:28   not bringing the advantages the AppStore [<a href="https://overcast.fm/+IpmZXNSY/5128">TS</a>]

01:25:30   brought to their credit like they're [<a href="https://overcast.fm/+IpmZXNSY/5130">TS</a>]

01:25:32   also not bringing the massive [<a href="https://overcast.fm/+IpmZXNSY/5132">TS</a>]

01:25:33   disadvantages that the AppStore brought [<a href="https://overcast.fm/+IpmZXNSY/5133">TS</a>]

01:25:35   but it doesn't really matter if you're [<a href="https://overcast.fm/+IpmZXNSY/5135">TS</a>]

01:25:36   not it readability is not able to pay to [<a href="https://overcast.fm/+IpmZXNSY/5136">TS</a>]

01:25:39   pay these content providers enough to [<a href="https://overcast.fm/+IpmZXNSY/5139">TS</a>]

01:25:42   sustain their business they're just not [<a href="https://overcast.fm/+IpmZXNSY/5142">TS</a>]

01:25:44   interested like are you wake me up [<a href="https://overcast.fm/+IpmZXNSY/5144">TS</a>]

01:25:46   readability when you can pay the kind of [<a href="https://overcast.fm/+IpmZXNSY/5146">TS</a>]

01:25:48   money that the advertisers are paying [<a href="https://overcast.fm/+IpmZXNSY/5148">TS</a>]

01:25:50   and so it's kind of a chicken egg [<a href="https://overcast.fm/+IpmZXNSY/5150">TS</a>]

01:25:51   situation where well we can't do that [<a href="https://overcast.fm/+IpmZXNSY/5151">TS</a>]

01:25:54   until we get lots of readers but readers [<a href="https://overcast.fm/+IpmZXNSY/5154">TS</a>]

01:25:55   don't want to sign on if there's not a [<a href="https://overcast.fm/+IpmZXNSY/5155">TS</a>]

01:25:56   lot of sites signed on and then if we [<a href="https://overcast.fm/+IpmZXNSY/5156">TS</a>]

01:25:57   collect money without the site signing [<a href="https://overcast.fm/+IpmZXNSY/5157">TS</a>]

01:25:58   on they complain and they're in a tough [<a href="https://overcast.fm/+IpmZXNSY/5158">TS</a>]

01:26:00   spot I think here's someone the final [<a href="https://overcast.fm/+IpmZXNSY/5160">TS</a>]

01:26:07   thing about open readability is a email [<a href="https://overcast.fm/+IpmZXNSY/5167">TS</a>]

01:26:09   from Brad Fortin who is a loyal [<a href="https://overcast.fm/+IpmZXNSY/5169">TS</a>]

01:26:11   readability customer I think it's good [<a href="https://overcast.fm/+IpmZXNSY/5171">TS</a>]

01:26:13   to have the view of someone who likes [<a href="https://overcast.fm/+IpmZXNSY/5173">TS</a>]

01:26:16   your readability what do they like about [<a href="https://overcast.fm/+IpmZXNSY/5176">TS</a>]

01:26:17   it and why do they like it so he says [<a href="https://overcast.fm/+IpmZXNSY/5177">TS</a>]

01:26:20   the way I see readability business [<a href="https://overcast.fm/+IpmZXNSY/5180">TS</a>]

01:26:23   models that I voluntarily give them $10 [<a href="https://overcast.fm/+IpmZXNSY/5183">TS</a>]

01:26:25   a month in the hopes that they'll be [<a href="https://overcast.fm/+IpmZXNSY/5185">TS</a>]

01:26:26   able to contact these content providers [<a href="https://overcast.fm/+IpmZXNSY/5186">TS</a>]

01:26:27   and distribute my money to them in [<a href="https://overcast.fm/+IpmZXNSY/5187">TS</a>]

01:26:29   proportion to how much of their content [<a href="https://overcast.fm/+IpmZXNSY/5189">TS</a>]

01:26:30   I read and enjoy periodically I'll go [<a href="https://overcast.fm/+IpmZXNSY/5190">TS</a>]

01:26:32   through the list of sites I've tried to [<a href="https://overcast.fm/+IpmZXNSY/5192">TS</a>]

01:26:33   contribute to see who isn't signed up [<a href="https://overcast.fm/+IpmZXNSY/5193">TS</a>]

01:26:34   with the service yet and try to contact [<a href="https://overcast.fm/+IpmZXNSY/5194">TS</a>]

01:26:36   them in the hopes they'll sign up and [<a href="https://overcast.fm/+IpmZXNSY/5196">TS</a>]

01:26:37   take my money [<a href="https://overcast.fm/+IpmZXNSY/5197">TS</a>]

01:26:39   I'm considering raising my amount of $20 [<a href="https://overcast.fm/+IpmZXNSY/5199">TS</a>]

01:26:40   and if more content providers hop on I'm [<a href="https://overcast.fm/+IpmZXNSY/5200">TS</a>]

01:26:42   willing to go as high as 60 roughly what [<a href="https://overcast.fm/+IpmZXNSY/5202">TS</a>]

01:26:44   I'm paying my ISP this is the money I [<a href="https://overcast.fm/+IpmZXNSY/5204">TS</a>]

01:26:46   think the sites deserve and I think [<a href="https://overcast.fm/+IpmZXNSY/5206">TS</a>]

01:26:47   readability proportionally distributing [<a href="https://overcast.fm/+IpmZXNSY/5207">TS</a>]

01:26:48   that money to sites for me is a [<a href="https://overcast.fm/+IpmZXNSY/5208">TS</a>]

01:26:49   wonderful idea and I wish more sites [<a href="https://overcast.fm/+IpmZXNSY/5209">TS</a>]

01:26:51   were willing to sign up for it that's [<a href="https://overcast.fm/+IpmZXNSY/5211">TS</a>]

01:26:54   Noble and I think that's what [<a href="https://overcast.fm/+IpmZXNSY/5214">TS</a>]

01:26:55   breathability wants but how many people [<a href="https://overcast.fm/+IpmZXNSY/5215">TS</a>]

01:26:57   do you think in the world are like Brad [<a href="https://overcast.fm/+IpmZXNSY/5217">TS</a>]

01:26:58   Fortin who are willing to pay $60 a [<a href="https://overcast.fm/+IpmZXNSY/5218">TS</a>]

01:27:00   month and if you divide that $60 a month [<a href="https://overcast.fm/+IpmZXNSY/5220">TS</a>]

01:27:01   amongst all the web pages that all the [<a href="https://overcast.fm/+IpmZXNSY/5221">TS</a>]

01:27:03   websites that someone reads over the [<a href="https://overcast.fm/+IpmZXNSY/5223">TS</a>]

01:27:05   course of the month how much is that a [<a href="https://overcast.fm/+IpmZXNSY/5225">TS</a>]

01:27:06   month and multiply that by the number of [<a href="https://overcast.fm/+IpmZXNSY/5226">TS</a>]

01:27:08   users who are willing to pay that and [<a href="https://overcast.fm/+IpmZXNSY/5228">TS</a>]

01:27:09   see how much money exactly these [<a href="https://overcast.fm/+IpmZXNSY/5229">TS</a>]

01:27:10   websites you're going to get and then [<a href="https://overcast.fm/+IpmZXNSY/5230">TS</a>]

01:27:11   compare it to how much money advertisers [<a href="https://overcast.fm/+IpmZXNSY/5231">TS</a>]

01:27:12   are paying these websites and again I [<a href="https://overcast.fm/+IpmZXNSY/5232">TS</a>]

01:27:14   think people find that the advertisers [<a href="https://overcast.fm/+IpmZXNSY/5234">TS</a>]

01:27:16   are massively out bidding the readers [<a href="https://overcast.fm/+IpmZXNSY/5236">TS</a>]

01:27:17   and you know if you're running a website [<a href="https://overcast.fm/+IpmZXNSY/5237">TS</a>]

01:27:20   and you have to find a way to sustain it [<a href="https://overcast.fm/+IpmZXNSY/5240">TS</a>]

01:27:22   like it's similar for this for this [<a href="https://overcast.fm/+IpmZXNSY/5242">TS</a>]

01:27:23   podcast if every reader was willing to [<a href="https://overcast.fm/+IpmZXNSY/5243">TS</a>]

01:27:26   pay $10 an episode for this podcast you [<a href="https://overcast.fm/+IpmZXNSY/5246">TS</a>]

01:27:27   would not need advertisement no probably [<a href="https://overcast.fm/+IpmZXNSY/5247">TS</a>]

01:27:29   not [<a href="https://overcast.fm/+IpmZXNSY/5249">TS</a>]

01:27:30   so everyone listening right now if you [<a href="https://overcast.fm/+IpmZXNSY/5250">TS</a>]

01:27:32   you can like start a separate website [<a href="https://overcast.fm/+IpmZXNSY/5252">TS</a>]

01:27:34   and say okay I'm willing to pay $10 an [<a href="https://overcast.fm/+IpmZXNSY/5254">TS</a>]

01:27:36   episode or $1 an episode for [<a href="https://overcast.fm/+IpmZXNSY/5256">TS</a>]

01:27:37   hypercritical go ahead and get money [<a href="https://overcast.fm/+IpmZXNSY/5257">TS</a>]

01:27:39   like Dan is not going to turn down your [<a href="https://overcast.fm/+IpmZXNSY/5259">TS</a>]

01:27:41   money for the number you know to me but [<a href="https://overcast.fm/+IpmZXNSY/5261">TS</a>]

01:27:43   I think you're gonna be outbid by the [<a href="https://overcast.fm/+IpmZXNSY/5263">TS</a>]

01:27:44   advertisers and I think people like it [<a href="https://overcast.fm/+IpmZXNSY/5264">TS</a>]

01:27:46   this way they like getting the free [<a href="https://overcast.fm/+IpmZXNSY/5266">TS</a>]

01:27:47   content like you're being advertiser [<a href="https://overcast.fm/+IpmZXNSY/5267">TS</a>]

01:27:49   supported if there was a third party [<a href="https://overcast.fm/+IpmZXNSY/5269">TS</a>]

01:27:50   trying to swoop in and say we can get [<a href="https://overcast.fm/+IpmZXNSY/5270">TS</a>]

01:27:51   you money directly from readers dan [<a href="https://overcast.fm/+IpmZXNSY/5271">TS</a>]

01:27:53   would say well that's great no but if [<a href="https://overcast.fm/+IpmZXNSY/5273">TS</a>]

01:27:54   you don't give me enough money don't [<a href="https://overcast.fm/+IpmZXNSY/5274">TS</a>]

01:27:56   give you as much money as the [<a href="https://overcast.fm/+IpmZXNSY/5276">TS</a>]

01:27:56   advertisers I can't get rid of the [<a href="https://overcast.fm/+IpmZXNSY/5276">TS</a>]

01:27:59   advertisers you know what I mean and and [<a href="https://overcast.fm/+IpmZXNSY/5279">TS</a>]

01:28:01   if you didn't talk to Dan about that and [<a href="https://overcast.fm/+IpmZXNSY/5281">TS</a>]

01:28:02   started taking money on behalf of Dan to [<a href="https://overcast.fm/+IpmZXNSY/5282">TS</a>]

01:28:04   listen to hypercritical I think you'd be [<a href="https://overcast.fm/+IpmZXNSY/5284">TS</a>]

01:28:05   pissed about it and rightfully so so [<a href="https://overcast.fm/+IpmZXNSY/5285">TS</a>]

01:28:07   this is the situation readability finds [<a href="https://overcast.fm/+IpmZXNSY/5287">TS</a>]

01:28:08   itself in ah and I think it's a [<a href="https://overcast.fm/+IpmZXNSY/5288">TS</a>]

01:28:11   difficult situation but the reality is [<a href="https://overcast.fm/+IpmZXNSY/5291">TS</a>]

01:28:13   what the reality is if readability [<a href="https://overcast.fm/+IpmZXNSY/5293">TS</a>]

01:28:15   through force of will or advertising or [<a href="https://overcast.fm/+IpmZXNSY/5295">TS</a>]

01:28:17   whatever was able to convince more [<a href="https://overcast.fm/+IpmZXNSY/5297">TS</a>]

01:28:19   people that they should pay for content [<a href="https://overcast.fm/+IpmZXNSY/5299">TS</a>]

01:28:21   than they will have been able to do [<a href="https://overcast.fm/+IpmZXNSY/5301">TS</a>]

01:28:22   something that many other people have [<a href="https://overcast.fm/+IpmZXNSY/5302">TS</a>]

01:28:24   not been able to do and you know I think [<a href="https://overcast.fm/+IpmZXNSY/5304">TS</a>]

01:28:27   we would all thank them for it but I [<a href="https://overcast.fm/+IpmZXNSY/5307">TS</a>]

01:28:28   just don't think it's going to happen [<a href="https://overcast.fm/+IpmZXNSY/5308">TS</a>]

01:28:30   now so that's readability didn't take [<a href="https://overcast.fm/+IpmZXNSY/5310">TS</a>]

01:28:37   too long no not at all [<a href="https://overcast.fm/+IpmZXNSY/5317">TS</a>]

01:28:42   got time for a little tiny bit on [<a href="https://overcast.fm/+IpmZXNSY/5322">TS</a>]

01:28:43   flashback I think what do you think well [<a href="https://overcast.fm/+IpmZXNSY/5323">TS</a>]

01:28:46   I think it's important to talk about it [<a href="https://overcast.fm/+IpmZXNSY/5326">TS</a>]

01:28:48   and you know get your take on now for [<a href="https://overcast.fm/+IpmZXNSY/5328">TS</a>]

01:28:52   those who don't know flashback is the [<a href="https://overcast.fm/+IpmZXNSY/5332">TS</a>]

01:28:53   name for this I should have looked this [<a href="https://overcast.fm/+IpmZXNSY/5333">TS</a>]

01:28:54   up is it a virus is it a Trojan horse [<a href="https://overcast.fm/+IpmZXNSY/5334">TS</a>]

01:28:56   what is the technical classification of [<a href="https://overcast.fm/+IpmZXNSY/5336">TS</a>]

01:28:58   this piece of malware affecting the Mac [<a href="https://overcast.fm/+IpmZXNSY/5338">TS</a>]

01:29:00   well I guess they are calling it malware [<a href="https://overcast.fm/+IpmZXNSY/5340">TS</a>]

01:29:05   that's the umbrella term that is the [<a href="https://overcast.fm/+IpmZXNSY/5345">TS</a>]

01:29:08   umbrella term I think that's probably [<a href="https://overcast.fm/+IpmZXNSY/5348">TS</a>]

01:29:12   fine dry is it is it a drive-by attack [<a href="https://overcast.fm/+IpmZXNSY/5352">TS</a>]

01:29:15   is that the official something like I [<a href="https://overcast.fm/+IpmZXNSY/5355">TS</a>]

01:29:18   think drive-by attack is the now because [<a href="https://overcast.fm/+IpmZXNSY/5358">TS</a>]

01:29:22   it's not a Trojan horse so this is a [<a href="https://overcast.fm/+IpmZXNSY/5362">TS</a>]

01:29:25   piece of malware that is reportedly [<a href="https://overcast.fm/+IpmZXNSY/5365">TS</a>]

01:29:27   affecting like something that people [<a href="https://overcast.fm/+IpmZXNSY/5367">TS</a>]

01:29:29   things like 1% of all Mac's yes like [<a href="https://overcast.fm/+IpmZXNSY/5369">TS</a>]

01:29:32   600,000 Mac's or something like that [<a href="https://overcast.fm/+IpmZXNSY/5372">TS</a>]

01:29:34   right and Gruber talked about in his [<a href="https://overcast.fm/+IpmZXNSY/5374">TS</a>]

01:29:38   show a little bit and what he said I [<a href="https://overcast.fm/+IpmZXNSY/5378">TS</a>]

01:29:41   thought was a good point for those of us [<a href="https://overcast.fm/+IpmZXNSY/5381">TS</a>]

01:29:43   were old it's remap we remember a time [<a href="https://overcast.fm/+IpmZXNSY/5383">TS</a>]

01:29:45   back when viruses did exist on the Mac [<a href="https://overcast.fm/+IpmZXNSY/5385">TS</a>]

01:29:48   back in the classic Mac days I had [<a href="https://overcast.fm/+IpmZXNSY/5388">TS</a>]

01:29:51   viruses I believe with the popular one [<a href="https://overcast.fm/+IpmZXNSY/5391">TS</a>]

01:29:53   that I kept getting was the invar virus [<a href="https://overcast.fm/+IpmZXNSY/5393">TS</a>]

01:29:55   lowercase n capital vir and I would [<a href="https://overcast.fm/+IpmZXNSY/5395">TS</a>]

01:29:58   disinfect myself from the Enver virus [<a href="https://overcast.fm/+IpmZXNSY/5398">TS</a>]

01:29:59   using Reza and the Delete key so that's [<a href="https://overcast.fm/+IpmZXNSY/5399">TS</a>]

01:30:02   that's old-school uh some viruses [<a href="https://overcast.fm/+IpmZXNSY/5402">TS</a>]

01:30:05   existed back way back in the old days [<a href="https://overcast.fm/+IpmZXNSY/5405">TS</a>]

01:30:07   when max were black and white and had [<a href="https://overcast.fm/+IpmZXNSY/5407">TS</a>]

01:30:09   monarch you know monochrome tiny 9 inch [<a href="https://overcast.fm/+IpmZXNSY/5409">TS</a>]

01:30:10   screens and stuff like that and as [<a href="https://overcast.fm/+IpmZXNSY/5410">TS</a>]

01:30:12   Gruber pointed out the virus is spread [<a href="https://overcast.fm/+IpmZXNSY/5412">TS</a>]

01:30:15   back then through floppy disk because [<a href="https://overcast.fm/+IpmZXNSY/5415">TS</a>]

01:30:17   there there was no internet kids you [<a href="https://overcast.fm/+IpmZXNSY/5417">TS</a>]

01:30:19   know there were BBS's and there are [<a href="https://overcast.fm/+IpmZXNSY/5419">TS</a>]

01:30:20   modems if you were lucky but even the [<a href="https://overcast.fm/+IpmZXNSY/5420">TS</a>]

01:30:23   Mac had not great support for those but [<a href="https://overcast.fm/+IpmZXNSY/5423">TS</a>]

01:30:25   generally they you got a virus because [<a href="https://overcast.fm/+IpmZXNSY/5425">TS</a>]

01:30:27   you went to a Mac user group meeting [<a href="https://overcast.fm/+IpmZXNSY/5427">TS</a>]

01:30:29   that was a mug that's what we called [<a href="https://overcast.fm/+IpmZXNSY/5429">TS</a>]

01:30:30   them back in the day they don't stick on [<a href="https://overcast.fm/+IpmZXNSY/5430">TS</a>]

01:30:32   mugs that's what they were called I [<a href="https://overcast.fm/+IpmZXNSY/5432">TS</a>]

01:30:34   don't know they don't still call them [<a href="https://overcast.fm/+IpmZXNSY/5434">TS</a>]

01:30:35   mugs I don't think they exist anymore [<a href="https://overcast.fm/+IpmZXNSY/5435">TS</a>]

01:30:37   because we have the internet now but [<a href="https://overcast.fm/+IpmZXNSY/5437">TS</a>]

01:30:38   you'd go to a meeting with a bunch of [<a href="https://overcast.fm/+IpmZXNSY/5438">TS</a>]

01:30:39   old cranky people and you would exchange [<a href="https://overcast.fm/+IpmZXNSY/5439">TS</a>]

01:30:41   floppy disks and you would bring the [<a href="https://overcast.fm/+IpmZXNSY/5441">TS</a>]

01:30:43   floppy disk film usually filled with she [<a href="https://overcast.fm/+IpmZXNSY/5443">TS</a>]

01:30:45   the shareware software or pirated [<a href="https://overcast.fm/+IpmZXNSY/5445">TS</a>]

01:30:47   commercial software or something and [<a href="https://overcast.fm/+IpmZXNSY/5447">TS</a>]

01:30:48   half of them had viruses on them and [<a href="https://overcast.fm/+IpmZXNSY/5448">TS</a>]

01:30:49   when you put them into your computer [<a href="https://overcast.fm/+IpmZXNSY/5449">TS</a>]

01:30:51   they would infect it you know and and so [<a href="https://overcast.fm/+IpmZXNSY/5451">TS</a>]

01:30:55   that's how viruses spread now [<a href="https://overcast.fm/+IpmZXNSY/5455">TS</a>]

01:30:56   analogy to the way virus is spread these [<a href="https://overcast.fm/+IpmZXNSY/5456">TS</a>]

01:30:57   days is the difference between a [<a href="https://overcast.fm/+IpmZXNSY/5457">TS</a>]

01:30:59   sexually transmitted disease and an [<a href="https://overcast.fm/+IpmZXNSY/5459">TS</a>]

01:31:01   airborne virus type of disease sexually [<a href="https://overcast.fm/+IpmZXNSY/5461">TS</a>]

01:31:04   transmitted diseases as bad as they are [<a href="https://overcast.fm/+IpmZXNSY/5464">TS</a>]

01:31:06   like AIDS and everything spread much [<a href="https://overcast.fm/+IpmZXNSY/5466">TS</a>]

01:31:08   more slowly than something that's [<a href="https://overcast.fm/+IpmZXNSY/5468">TS</a>]

01:31:09   airborne where you see in all the [<a href="https://overcast.fm/+IpmZXNSY/5469">TS</a>]

01:31:10   outbreak movies or contagion was a [<a href="https://overcast.fm/+IpmZXNSY/5470">TS</a>]

01:31:12   recent one if you have to take a floppy [<a href="https://overcast.fm/+IpmZXNSY/5472">TS</a>]

01:31:14   disk and stick it into a computer to [<a href="https://overcast.fm/+IpmZXNSY/5474">TS</a>]

01:31:16   spread a virus that's going to spread [<a href="https://overcast.fm/+IpmZXNSY/5476">TS</a>]

01:31:17   much more slowly especially when every [<a href="https://overcast.fm/+IpmZXNSY/5477">TS</a>]

01:31:19   computer in the world isn't connected to [<a href="https://overcast.fm/+IpmZXNSY/5479">TS</a>]

01:31:21   each other nowadays viruses can spread [<a href="https://overcast.fm/+IpmZXNSY/5481">TS</a>]

01:31:23   because all of our computers were [<a href="https://overcast.fm/+IpmZXNSY/5483">TS</a>]

01:31:24   connected to the Internet and if the [<a href="https://overcast.fm/+IpmZXNSY/5484">TS</a>]

01:31:26   Internet is the vector for this [<a href="https://overcast.fm/+IpmZXNSY/5486">TS</a>]

01:31:27   infection if it's on webpages a virus [<a href="https://overcast.fm/+IpmZXNSY/5487">TS</a>]

01:31:29   can spread much much more quickly now [<a href="https://overcast.fm/+IpmZXNSY/5489">TS</a>]

01:31:31   today than it used to be able to spread [<a href="https://overcast.fm/+IpmZXNSY/5491">TS</a>]

01:31:33   but despite the fact that back when Mac [<a href="https://overcast.fm/+IpmZXNSY/5493">TS</a>]

01:31:36   viruses were sexually transmitted so to [<a href="https://overcast.fm/+IpmZXNSY/5496">TS</a>]

01:31:38   speak they were still widespread enough [<a href="https://overcast.fm/+IpmZXNSY/5498">TS</a>]

01:31:40   for me to have gotten and for every [<a href="https://overcast.fm/+IpmZXNSY/5500">TS</a>]

01:31:42   classic Mac user I know to have gotten [<a href="https://overcast.fm/+IpmZXNSY/5502">TS</a>]

01:31:44   them because they would spread more [<a href="https://overcast.fm/+IpmZXNSY/5504">TS</a>]

01:31:45   slowly but they would spread just [<a href="https://overcast.fm/+IpmZXNSY/5505">TS</a>]

01:31:47   through this little beans of floppy [<a href="https://overcast.fm/+IpmZXNSY/5507">TS</a>]

01:31:48   disks going from one place to the other [<a href="https://overcast.fm/+IpmZXNSY/5508">TS</a>]

01:31:49   right now [<a href="https://overcast.fm/+IpmZXNSY/5509">TS</a>]

01:31:51   so that was the old days of no name [<a href="https://overcast.fm/+IpmZXNSY/5511">TS</a>]

01:31:53   remembers because nobody used Mac's [<a href="https://overcast.fm/+IpmZXNSY/5513">TS</a>]

01:31:55   because there were tor computers and [<a href="https://overcast.fm/+IpmZXNSY/5515">TS</a>]

01:31:56   they had mice and only two high [<a href="https://overcast.fm/+IpmZXNSY/5516">TS</a>]

01:31:57   computers have mice right and then Apple [<a href="https://overcast.fm/+IpmZXNSY/5517">TS</a>]

01:31:59   almost went out of business then they [<a href="https://overcast.fm/+IpmZXNSY/5519">TS</a>]

01:32:00   came back and then a few people more [<a href="https://overcast.fm/+IpmZXNSY/5520">TS</a>]

01:32:01   started buying Mac's and you had Mac OS [<a href="https://overcast.fm/+IpmZXNSY/5521">TS</a>]

01:32:02   10 and there's this period of time where [<a href="https://overcast.fm/+IpmZXNSY/5522">TS</a>]

01:32:05   the Mac's really didn't have a problem [<a href="https://overcast.fm/+IpmZXNSY/5525">TS</a>]

01:32:06   with malware at all and there was lots [<a href="https://overcast.fm/+IpmZXNSY/5526">TS</a>]

01:32:09   of debates about this and and you know [<a href="https://overcast.fm/+IpmZXNSY/5529">TS</a>]

01:32:10   the the PC had tremendous problems with [<a href="https://overcast.fm/+IpmZXNSY/5530">TS</a>]

01:32:13   the viruses because they were the [<a href="https://overcast.fm/+IpmZXNSY/5533">TS</a>]

01:32:16   massively dominant platform at the time [<a href="https://overcast.fm/+IpmZXNSY/5536">TS</a>]

01:32:18   all of our computers got connected to [<a href="https://overcast.fm/+IpmZXNSY/5538">TS</a>]

01:32:19   each other and so it's exploited and [<a href="https://overcast.fm/+IpmZXNSY/5539">TS</a>]

01:32:21   Microsoft spent years trying to pin down [<a href="https://overcast.fm/+IpmZXNSY/5541">TS</a>]

01:32:23   Windows XP and then you had the Vista [<a href="https://overcast.fm/+IpmZXNSY/5543">TS</a>]

01:32:24   disaster because they spent all this [<a href="https://overcast.fm/+IpmZXNSY/5544">TS</a>]

01:32:26   time trying to make the security better [<a href="https://overcast.fm/+IpmZXNSY/5546">TS</a>]

01:32:28   and all that stuff during this time the [<a href="https://overcast.fm/+IpmZXNSY/5548">TS</a>]

01:32:30   Mac was basically malware free you [<a href="https://overcast.fm/+IpmZXNSY/5550">TS</a>]

01:32:31   didn't have to think about malware you [<a href="https://overcast.fm/+IpmZXNSY/5551">TS</a>]

01:32:33   didn't have to do anything Mac user [<a href="https://overcast.fm/+IpmZXNSY/5553">TS</a>]

01:32:34   still did they would always ask what [<a href="https://overcast.fm/+IpmZXNSY/5554">TS</a>]

01:32:35   should I do about viruses what should I [<a href="https://overcast.fm/+IpmZXNSY/5555">TS</a>]

01:32:36   do about malware and my question was do [<a href="https://overcast.fm/+IpmZXNSY/5556">TS</a>]

01:32:38   nothing because there's nothing to [<a href="https://overcast.fm/+IpmZXNSY/5558">TS</a>]

01:32:39   protect yourself from that won't always [<a href="https://overcast.fm/+IpmZXNSY/5559">TS</a>]

01:32:41   be the case but right now it's no point [<a href="https://overcast.fm/+IpmZXNSY/5561">TS</a>]

01:32:43   in killing yourself trying to protect [<a href="https://overcast.fm/+IpmZXNSY/5563">TS</a>]

01:32:45   yourself from threats that don't exist [<a href="https://overcast.fm/+IpmZXNSY/5565">TS</a>]

01:32:46   right this was the time during which [<a href="https://overcast.fm/+IpmZXNSY/5566">TS</a>]

01:32:49   Apple and needed to be working its butt [<a href="https://overcast.fm/+IpmZXNSY/5569">TS</a>]

01:32:52   off and I think it was trying to because [<a href="https://overcast.fm/+IpmZXNSY/5572">TS</a>]

01:32:56   this was the honeymoon period now where [<a href="https://overcast.fm/+IpmZXNSY/5576">TS</a>]

01:32:58   it's not a problem of the Mac platform [<a href="https://overcast.fm/+IpmZXNSY/5578">TS</a>]

01:32:59   Apple now you should be spending this [<a href="https://overcast.fm/+IpmZXNSY/5579">TS</a>]

01:33:01   time to make sure that when inevitably [<a href="https://overcast.fm/+IpmZXNSY/5581">TS</a>]

01:33:03   if you're successful malware does become [<a href="https://overcast.fm/+IpmZXNSY/5583">TS</a>]

01:33:06   a problem on the Mac platform which we [<a href="https://overcast.fm/+IpmZXNSY/5586">TS</a>]

01:33:07   all know is coming it's just a certain [<a href="https://overcast.fm/+IpmZXNSY/5587">TS</a>]

01:33:08   just a matter of [<a href="https://overcast.fm/+IpmZXNSY/5588">TS</a>]

01:33:10   like you know there wasn't like the Mac [<a href="https://overcast.fm/+IpmZXNSY/5590">TS</a>]

01:33:11   wasn't vulnerable you get you can right [<a href="https://overcast.fm/+IpmZXNSY/5591">TS</a>]

01:33:12   now for it really easily it was arguably [<a href="https://overcast.fm/+IpmZXNSY/5592">TS</a>]

01:33:15   more vulnerable than Windows but nobody [<a href="https://overcast.fm/+IpmZXNSY/5595">TS</a>]

01:33:17   cared the market share was too small or [<a href="https://overcast.fm/+IpmZXNSY/5597">TS</a>]

01:33:19   whatever eventually if you're successful [<a href="https://overcast.fm/+IpmZXNSY/5599">TS</a>]

01:33:21   Apple that's going to change and you're [<a href="https://overcast.fm/+IpmZXNSY/5601">TS</a>]

01:33:22   going to be vulnerable so you better [<a href="https://overcast.fm/+IpmZXNSY/5602">TS</a>]

01:33:23   spend time nailing stuff down and that's [<a href="https://overcast.fm/+IpmZXNSY/5603">TS</a>]

01:33:26   kind of what Apple's been trying to do [<a href="https://overcast.fm/+IpmZXNSY/5606">TS</a>]

01:33:27   it like sandboxing this is all to [<a href="https://overcast.fm/+IpmZXNSY/5607">TS</a>]

01:33:29   prevent malware Tyvek supplies get flash [<a href="https://overcast.fm/+IpmZXNSY/5609">TS</a>]

01:33:31   off the system by default don't install [<a href="https://overcast.fm/+IpmZXNSY/5611">TS</a>]

01:33:33   java by default like just try to pin it [<a href="https://overcast.fm/+IpmZXNSY/5613">TS</a>]

01:33:34   down pin it down pin it down because [<a href="https://overcast.fm/+IpmZXNSY/5614">TS</a>]

01:33:36   this is the period of time during which [<a href="https://overcast.fm/+IpmZXNSY/5616">TS</a>]

01:33:38   you know you you have you have this [<a href="https://overcast.fm/+IpmZXNSY/5618">TS</a>]

01:33:40   window to try to try to get your house [<a href="https://overcast.fm/+IpmZXNSY/5620">TS</a>]

01:33:42   in order before the inevitable malware [<a href="https://overcast.fm/+IpmZXNSY/5622">TS</a>]

01:33:44   comes the windows didn't have that [<a href="https://overcast.fm/+IpmZXNSY/5624">TS</a>]

01:33:46   luxury they had to do it like under live [<a href="https://overcast.fm/+IpmZXNSY/5626">TS</a>]

01:33:47   fire they had to swap the engine of the [<a href="https://overcast.fm/+IpmZXNSY/5627">TS</a>]

01:33:49   car while it was running and just pin [<a href="https://overcast.fm/+IpmZXNSY/5629">TS</a>]

01:33:51   their operating system down while it's [<a href="https://overcast.fm/+IpmZXNSY/5631">TS</a>]

01:33:52   under constant attack constantly [<a href="https://overcast.fm/+IpmZXNSY/5632">TS</a>]

01:33:53   reacting things a patch of the week to [<a href="https://overcast.fm/+IpmZXNSY/5633">TS</a>]

01:33:55   patch a smaller ability and everyone [<a href="https://overcast.fm/+IpmZXNSY/5635">TS</a>]

01:33:56   species being infected with viruses that [<a href="https://overcast.fm/+IpmZXNSY/5636">TS</a>]

01:33:59   was a mess for them Apple had a window [<a href="https://overcast.fm/+IpmZXNSY/5639">TS</a>]

01:34:01   of time to really turn the screws down [<a href="https://overcast.fm/+IpmZXNSY/5641">TS</a>]

01:34:04   on his operating system and also to its [<a href="https://overcast.fm/+IpmZXNSY/5644">TS</a>]

01:34:05   credit when Apple made a new platform it [<a href="https://overcast.fm/+IpmZXNSY/5645">TS</a>]

01:34:07   came up with iOS it did a really good [<a href="https://overcast.fm/+IpmZXNSY/5647">TS</a>]

01:34:09   job of locking this thing down so far [<a href="https://overcast.fm/+IpmZXNSY/5649">TS</a>]

01:34:11   malware has not been a problem in iOS [<a href="https://overcast.fm/+IpmZXNSY/5651">TS</a>]

01:34:13   and I think it is much much much much [<a href="https://overcast.fm/+IpmZXNSY/5653">TS</a>]

01:34:16   much less vulnerable than the Mac to [<a href="https://overcast.fm/+IpmZXNSY/5656">TS</a>]

01:34:18   malware simply because there are few [<a href="https://overcast.fm/+IpmZXNSY/5658">TS</a>]

01:34:20   moving parts and just everything is much [<a href="https://overcast.fm/+IpmZXNSY/5660">TS</a>]

01:34:22   more nailed down in iOS everything is [<a href="https://overcast.fm/+IpmZXNSY/5662">TS</a>]

01:34:24   confined and limited in its authority to [<a href="https://overcast.fm/+IpmZXNSY/5664">TS</a>]

01:34:27   do stuff the Mac is not like that and [<a href="https://overcast.fm/+IpmZXNSY/5667">TS</a>]

01:34:29   the Mac is an older codebase and so on [<a href="https://overcast.fm/+IpmZXNSY/5669">TS</a>]

01:34:30   and so forth right well it looks like [<a href="https://overcast.fm/+IpmZXNSY/5670">TS</a>]

01:34:32   time has run out for Apple and you know [<a href="https://overcast.fm/+IpmZXNSY/5672">TS</a>]

01:34:35   the buzzer has rung Apple is not done [<a href="https://overcast.fm/+IpmZXNSY/5675">TS</a>]

01:34:38   it's like pencils down no more working [<a href="https://overcast.fm/+IpmZXNSY/5678">TS</a>]

01:34:40   and apples in the middle of its essay it [<a href="https://overcast.fm/+IpmZXNSY/5680">TS</a>]

01:34:42   didn't get done doing everything that it [<a href="https://overcast.fm/+IpmZXNSY/5682">TS</a>]

01:34:44   wanted to do I think Apple would have [<a href="https://overcast.fm/+IpmZXNSY/5684">TS</a>]

01:34:45   liked it if it had a few more years of [<a href="https://overcast.fm/+IpmZXNSY/5685">TS</a>]

01:34:47   grace to say can we just get sandboxing [<a href="https://overcast.fm/+IpmZXNSY/5687">TS</a>]

01:34:49   sorted out and get everybody into [<a href="https://overcast.fm/+IpmZXNSY/5689">TS</a>]

01:34:51   sandboxing which is difficult because [<a href="https://overcast.fm/+IpmZXNSY/5691">TS</a>]

01:34:53   Sam boxing you know there's a whole [<a href="https://overcast.fm/+IpmZXNSY/5693">TS</a>]

01:34:54   issues with existing applications having [<a href="https://overcast.fm/+IpmZXNSY/5694">TS</a>]

01:34:57   to change or limited functionality to [<a href="https://overcast.fm/+IpmZXNSY/5697">TS</a>]

01:34:58   fit in sandboxing and Apple trying to [<a href="https://overcast.fm/+IpmZXNSY/5698">TS</a>]

01:35:00   negotiate with the developers all right [<a href="https://overcast.fm/+IpmZXNSY/5700">TS</a>]

01:35:01   we really want you to be sandbox but we [<a href="https://overcast.fm/+IpmZXNSY/5701">TS</a>]

01:35:03   do understandably we want your [<a href="https://overcast.fm/+IpmZXNSY/5703">TS</a>]

01:35:04   applications still to work and not be [<a href="https://overcast.fm/+IpmZXNSY/5704">TS</a>]

01:35:05   frustrating to users and this is dance [<a href="https://overcast.fm/+IpmZXNSY/5705">TS</a>]

01:35:08   that's still going on and the first [<a href="https://overcast.fm/+IpmZXNSY/5708">TS</a>]

01:35:09   significant malware in the Mac OS 10 era [<a href="https://overcast.fm/+IpmZXNSY/5709">TS</a>]

01:35:12   has hit and infected 1% of the computers [<a href="https://overcast.fm/+IpmZXNSY/5712">TS</a>]

01:35:15   so time is up for Apple and it's kind of [<a href="https://overcast.fm/+IpmZXNSY/5715">TS</a>]

01:35:18   sad they didn't get done everything they [<a href="https://overcast.fm/+IpmZXNSY/5718">TS</a>]

01:35:20   wanted to do arguably they didn't move [<a href="https://overcast.fm/+IpmZXNSY/5720">TS</a>]

01:35:22   fast enough they were [<a href="https://overcast.fm/+IpmZXNSY/5722">TS</a>]

01:35:23   had other priorities in the early days [<a href="https://overcast.fm/+IpmZXNSY/5723">TS</a>]

01:35:25   of Mac os10 one of those other [<a href="https://overcast.fm/+IpmZXNSY/5725">TS</a>]

01:35:27   priorities was you know making iOS which [<a href="https://overcast.fm/+IpmZXNSY/5727">TS</a>]

01:35:29   I think was this important for them to [<a href="https://overcast.fm/+IpmZXNSY/5729">TS</a>]

01:35:31   concentrate on that priority because it [<a href="https://overcast.fm/+IpmZXNSY/5731">TS</a>]

01:35:33   turns out to be the majority of their [<a href="https://overcast.fm/+IpmZXNSY/5733">TS</a>]

01:35:35   business at this point and is probably [<a href="https://overcast.fm/+IpmZXNSY/5735">TS</a>]

01:35:36   the future of the or of the company but [<a href="https://overcast.fm/+IpmZXNSY/5736">TS</a>]

01:35:39   it is kind of a shame that they didn't [<a href="https://overcast.fm/+IpmZXNSY/5739">TS</a>]

01:35:42   get farther along and the one particular [<a href="https://overcast.fm/+IpmZXNSY/5742">TS</a>]

01:35:43   thing I'm going to ding them for is not [<a href="https://overcast.fm/+IpmZXNSY/5743">TS</a>]

01:35:46   so much technologically that they [<a href="https://overcast.fm/+IpmZXNSY/5746">TS</a>]

01:35:47   couldn't screw down the Mac platform to [<a href="https://overcast.fm/+IpmZXNSY/5747">TS</a>]

01:35:49   be tighter in any amount of time that [<a href="https://overcast.fm/+IpmZXNSY/5749">TS</a>]

01:35:50   they had because I think it's probably [<a href="https://overcast.fm/+IpmZXNSY/5750">TS</a>]

01:35:52   more important to concentrate on iOS [<a href="https://overcast.fm/+IpmZXNSY/5752">TS</a>]

01:35:54   which is the obviously the platform of [<a href="https://overcast.fm/+IpmZXNSY/5754">TS</a>]

01:35:55   the future kick-boxing support of the [<a href="https://overcast.fm/+IpmZXNSY/5755">TS</a>]

01:35:57   future but their policies yeah no one [<a href="https://overcast.fm/+IpmZXNSY/5757">TS</a>]

01:36:02   came to that one and no they want their [<a href="https://overcast.fm/+IpmZXNSY/5762">TS</a>]

01:36:03   policies like that the way your company [<a href="https://overcast.fm/+IpmZXNSY/5763">TS</a>]

01:36:06   reacts to threats that's like a [<a href="https://overcast.fm/+IpmZXNSY/5766">TS</a>]

01:36:08   corporate policy decision and some [<a href="https://overcast.fm/+IpmZXNSY/5768">TS</a>]

01:36:11   rejiggering your organization to react [<a href="https://overcast.fm/+IpmZXNSY/5771">TS</a>]

01:36:12   to that and Apple has always been bad [<a href="https://overcast.fm/+IpmZXNSY/5772">TS</a>]

01:36:14   that has not been changing it like what [<a href="https://overcast.fm/+IpmZXNSY/5774">TS</a>]

01:36:17   you want to see is like for example this [<a href="https://overcast.fm/+IpmZXNSY/5777">TS</a>]

01:36:18   Java exploit that flashback exploits [<a href="https://overcast.fm/+IpmZXNSY/5778">TS</a>]

01:36:20   it's been around like it's been patched [<a href="https://overcast.fm/+IpmZXNSY/5780">TS</a>]

01:36:22   since February and the rest of the [<a href="https://overcast.fm/+IpmZXNSY/5782">TS</a>]

01:36:24   civilized world [<a href="https://overcast.fm/+IpmZXNSY/5784">TS</a>]

01:36:24   but because apples like man wouldn't [<a href="https://overcast.fm/+IpmZXNSY/5784">TS</a>]

01:36:27   really use Java it's not installed by [<a href="https://overcast.fm/+IpmZXNSY/5787">TS</a>]

01:36:29   default who cares about this like [<a href="https://overcast.fm/+IpmZXNSY/5789">TS</a>]

01:36:30   they're not on top of their game in [<a href="https://overcast.fm/+IpmZXNSY/5790">TS</a>]

01:36:32   terms of getting about patches they in [<a href="https://overcast.fm/+IpmZXNSY/5792">TS</a>]

01:36:34   effect did this to them stuff like I [<a href="https://overcast.fm/+IpmZXNSY/5794">TS</a>]

01:36:36   don't know how long it took flashback to [<a href="https://overcast.fm/+IpmZXNSY/5796">TS</a>]

01:36:37   go from zero infections to 1% of the [<a href="https://overcast.fm/+IpmZXNSY/5797">TS</a>]

01:36:39   installed Mac installed base but it [<a href="https://overcast.fm/+IpmZXNSY/5799">TS</a>]

01:36:41   might have been over a long period of [<a href="https://overcast.fm/+IpmZXNSY/5801">TS</a>]

01:36:42   time and you know if Apple had patched [<a href="https://overcast.fm/+IpmZXNSY/5802">TS</a>]

01:36:45   this exploit as soon as the patch was [<a href="https://overcast.fm/+IpmZXNSY/5805">TS</a>]

01:36:47   available this might not have been an [<a href="https://overcast.fm/+IpmZXNSY/5807">TS</a>]

01:36:49   issue at all but they're so damn slow [<a href="https://overcast.fm/+IpmZXNSY/5809">TS</a>]

01:36:51   and so damn stingy about rolling out [<a href="https://overcast.fm/+IpmZXNSY/5811">TS</a>]

01:36:53   changes now some of that is like what we [<a href="https://overcast.fm/+IpmZXNSY/5813">TS</a>]

01:36:55   don't want to have a patch every single [<a href="https://overcast.fm/+IpmZXNSY/5815">TS</a>]

01:36:56   week and we you know the but they're not [<a href="https://overcast.fm/+IpmZXNSY/5816">TS</a>]

01:36:58   they're not fast enough and then coming [<a href="https://overcast.fm/+IpmZXNSY/5818">TS</a>]

01:37:00   out now like oh here's three job updates [<a href="https://overcast.fm/+IpmZXNSY/5820">TS</a>]

01:37:02   in a week I did I put a link to the [<a href="https://overcast.fm/+IpmZXNSY/5822">TS</a>]

01:37:03   current job update and a link to an [<a href="https://overcast.fm/+IpmZXNSY/5823">TS</a>]

01:37:04   hour's technical story about this they [<a href="https://overcast.fm/+IpmZXNSY/5824">TS</a>]

01:37:06   did three Java updates in a week that's [<a href="https://overcast.fm/+IpmZXNSY/5826">TS</a>]

01:37:08   being reactive after 1% of your install [<a href="https://overcast.fm/+IpmZXNSY/5828">TS</a>]

01:37:10   base is infected these are just policy [<a href="https://overcast.fm/+IpmZXNSY/5830">TS</a>]

01:37:12   decisions get a mechanism for dealing [<a href="https://overcast.fm/+IpmZXNSY/5832">TS</a>]

01:37:14   with hot fixes take them seriously if [<a href="https://overcast.fm/+IpmZXNSY/5834">TS</a>]

01:37:16   you some Java exploit and it's patched [<a href="https://overcast.fm/+IpmZXNSY/5836">TS</a>]

01:37:18   and the rest of the world's has the [<a href="https://overcast.fm/+IpmZXNSY/5838">TS</a>]

01:37:19   patch Mac users should have that patch [<a href="https://overcast.fm/+IpmZXNSY/5839">TS</a>]

01:37:21   don't wait six freaking months because [<a href="https://overcast.fm/+IpmZXNSY/5841">TS</a>]

01:37:23   like I will roll it into the ten point [<a href="https://overcast.fm/+IpmZXNSY/5843">TS</a>]

01:37:25   seven point four update or whatever like [<a href="https://overcast.fm/+IpmZXNSY/5845">TS</a>]

01:37:26   patch it out they need a culture and a [<a href="https://overcast.fm/+IpmZXNSY/5846">TS</a>]

01:37:29   procedure of acknowledging exploits and [<a href="https://overcast.fm/+IpmZXNSY/5849">TS</a>]

01:37:31   acting on them quickly and if you don't [<a href="https://overcast.fm/+IpmZXNSY/5851">TS</a>]

01:37:33   want to disrupt users by potentially [<a href="https://overcast.fm/+IpmZXNSY/5853">TS</a>]

01:37:34   screwing up their operating system like [<a href="https://overcast.fm/+IpmZXNSY/5854">TS</a>]

01:37:36   that's on you to figure out the [<a href="https://overcast.fm/+IpmZXNSY/5856">TS</a>]

01:37:37   technical [<a href="https://overcast.fm/+IpmZXNSY/5857">TS</a>]

01:37:37   illusion to push out like mandatory push [<a href="https://overcast.fm/+IpmZXNSY/5857">TS</a>]

01:37:39   out of patches to people of software [<a href="https://overcast.fm/+IpmZXNSY/5859">TS</a>]

01:37:42   fixes without breaking their crap that's [<a href="https://overcast.fm/+IpmZXNSY/5862">TS</a>]

01:37:43   part of being reactive to software [<a href="https://overcast.fm/+IpmZXNSY/5863">TS</a>]

01:37:45   threats and it has it's pretty much a [<a href="https://overcast.fm/+IpmZXNSY/5865">TS</a>]

01:37:47   sideshow to Oh sandbox everything [<a href="https://overcast.fm/+IpmZXNSY/5867">TS</a>]

01:37:49   lockdown RS and get rid of exports these [<a href="https://overcast.fm/+IpmZXNSY/5869">TS</a>]

01:37:51   are is industry-wide things flash is not [<a href="https://overcast.fm/+IpmZXNSY/5871">TS</a>]

01:37:55   really their responsibility and I think [<a href="https://overcast.fm/+IpmZXNSY/5875">TS</a>]

01:37:57   by not shipping it they're basically [<a href="https://overcast.fm/+IpmZXNSY/5877">TS</a>]

01:37:58   abdicating that responsibility but Java [<a href="https://overcast.fm/+IpmZXNSY/5878">TS</a>]

01:38:00   even though they don't ship it as you [<a href="https://overcast.fm/+IpmZXNSY/5880">TS</a>]

01:38:01   showed when you're experimenting a last [<a href="https://overcast.fm/+IpmZXNSY/5881">TS</a>]

01:38:02   show it gets installed automatically by [<a href="https://overcast.fm/+IpmZXNSY/5882">TS</a>]

01:38:04   Apple the second you do anything that [<a href="https://overcast.fm/+IpmZXNSY/5884">TS</a>]

01:38:05   involves Java so it's on them to fix [<a href="https://overcast.fm/+IpmZXNSY/5885">TS</a>]

01:38:08   that and I bet they're a bunch of these [<a href="https://overcast.fm/+IpmZXNSY/5888">TS</a>]

01:38:10   you know security things that have been [<a href="https://overcast.fm/+IpmZXNSY/5890">TS</a>]

01:38:11   known for a long time that fixes are [<a href="https://overcast.fm/+IpmZXNSY/5891">TS</a>]

01:38:13   available for that Apple simply has not [<a href="https://overcast.fm/+IpmZXNSY/5893">TS</a>]

01:38:15   distributed not integrated into the [<a href="https://overcast.fm/+IpmZXNSY/5895">TS</a>]

01:38:17   codebase because they don't consider it [<a href="https://overcast.fm/+IpmZXNSY/5897">TS</a>]

01:38:18   a priority that's something they should [<a href="https://overcast.fm/+IpmZXNSY/5898">TS</a>]

01:38:20   have changed a long time ago and it's [<a href="https://overcast.fm/+IpmZXNSY/5900">TS</a>]

01:38:22   really embarrassing that now they've [<a href="https://overcast.fm/+IpmZXNSY/5902">TS</a>]

01:38:23   been caught with their pants down that [<a href="https://overcast.fm/+IpmZXNSY/5903">TS</a>]

01:38:24   so not like this is a zero day exploit [<a href="https://overcast.fm/+IpmZXNSY/5904">TS</a>]

01:38:27   where no one even knew about this [<a href="https://overcast.fm/+IpmZXNSY/5907">TS</a>]

01:38:28   exploit and now it's infected all these [<a href="https://overcast.fm/+IpmZXNSY/5908">TS</a>]

01:38:29   Mac's it's a you know nine oh how many [<a href="https://overcast.fm/+IpmZXNSY/5909">TS</a>]

01:38:32   days is that 100-day exploit or however [<a href="https://overcast.fm/+IpmZXNSY/5912">TS</a>]

01:38:34   long it's been since February there's no [<a href="https://overcast.fm/+IpmZXNSY/5914">TS</a>]

01:38:37   excuse for that so at this point the [<a href="https://overcast.fm/+IpmZXNSY/5917">TS</a>]

01:38:40   time has run out it's very disappointing [<a href="https://overcast.fm/+IpmZXNSY/5920">TS</a>]

01:38:42   that Apple has not reorganized itself as [<a href="https://overcast.fm/+IpmZXNSY/5922">TS</a>]

01:38:46   a company to be the type of machine that [<a href="https://overcast.fm/+IpmZXNSY/5926">TS</a>]

01:38:49   I imagine Microsoft is at this point [<a href="https://overcast.fm/+IpmZXNSY/5929">TS</a>]

01:38:51   having been proved that you know in a [<a href="https://overcast.fm/+IpmZXNSY/5931">TS</a>]

01:38:53   crucible of fire viruses that Microsoft [<a href="https://overcast.fm/+IpmZXNSY/5933">TS</a>]

01:38:56   is ready at a moment's notice to hotfix [<a href="https://overcast.fm/+IpmZXNSY/5936">TS</a>]

01:38:58   everybody who is on their latest [<a href="https://overcast.fm/+IpmZXNSY/5938">TS</a>]

01:38:59   platform providing fixes as soon as [<a href="https://overcast.fm/+IpmZXNSY/5939">TS</a>]

01:39:02   possible to the latest exploits as soon [<a href="https://overcast.fm/+IpmZXNSY/5942">TS</a>]

01:39:04   as they're available Microsoft is not [<a href="https://overcast.fm/+IpmZXNSY/5944">TS</a>]

01:39:06   sitting on patches for things that have [<a href="https://overcast.fm/+IpmZXNSY/5946">TS</a>]

01:39:08   impact since February they're just not [<a href="https://overcast.fm/+IpmZXNSY/5948">TS</a>]

01:39:10   there they are more proactive than that [<a href="https://overcast.fm/+IpmZXNSY/5950">TS</a>]

01:39:13   and their organization is basically [<a href="https://overcast.fm/+IpmZXNSY/5953">TS</a>]

01:39:15   structured better to deal with security [<a href="https://overcast.fm/+IpmZXNSY/5955">TS</a>]

01:39:16   threats and apples it's and I think [<a href="https://overcast.fm/+IpmZXNSY/5956">TS</a>]

01:39:17   that's a shame so I'll give Apple a [<a href="https://overcast.fm/+IpmZXNSY/5957">TS</a>]

01:39:21   d-minus on reactiveness two security [<a href="https://overcast.fm/+IpmZXNSY/5961">TS</a>]

01:39:24   threats and like a b-minus on its [<a href="https://overcast.fm/+IpmZXNSY/5964">TS</a>]

01:39:26   ability to revise its platform to be [<a href="https://overcast.fm/+IpmZXNSY/5966">TS</a>]

01:39:30   more secure because they're doing that [<a href="https://overcast.fm/+IpmZXNSY/5970">TS</a>]

01:39:31   then it's taking them a while and I [<a href="https://overcast.fm/+IpmZXNSY/5971">TS</a>]

01:39:32   can't really fault them for [<a href="https://overcast.fm/+IpmZXNSY/5972">TS</a>]

01:39:33   concentrating more on iOS because from [<a href="https://overcast.fm/+IpmZXNSY/5973">TS</a>]

01:39:35   business perspective that makes sense [<a href="https://overcast.fm/+IpmZXNSY/5975">TS</a>]

01:39:37   but the organizational stuff bad job [<a href="https://overcast.fm/+IpmZXNSY/5977">TS</a>]

01:39:41   there and by the way I still have not [<a href="https://overcast.fm/+IpmZXNSY/5981">TS</a>]

01:39:43   found a single Mac in real life infected [<a href="https://overcast.fm/+IpmZXNSY/5983">TS</a>]

01:39:46   with this none of my Mac's at home work [<a href="https://overcast.fm/+IpmZXNSY/5986">TS</a>]

01:39:47   and I haven't [<a href="https://overcast.fm/+IpmZXNSY/5987">TS</a>]

01:39:49   talk to anybody I don't know anybody [<a href="https://overcast.fm/+IpmZXNSY/5989">TS</a>]

01:39:51   that has either [<a href="https://overcast.fm/+IpmZXNSY/5991">TS</a>]

01:39:53   that doesn't make course that it has not [<a href="https://overcast.fm/+IpmZXNSY/5993">TS</a>]

01:39:55   going to make sense because if I roll my [<a href="https://overcast.fm/+IpmZXNSY/5995">TS</a>]

01:39:56   hundred sided die right and I say if I [<a href="https://overcast.fm/+IpmZXNSY/5996">TS</a>]

01:40:00   get a one that means I'm gonna find a [<a href="https://overcast.fm/+IpmZXNSY/6000">TS</a>]

01:40:01   virus that would be 1% so it makes you [<a href="https://overcast.fm/+IpmZXNSY/6001">TS</a>]

01:40:04   know I have a 99% and not a chance of [<a href="https://overcast.fm/+IpmZXNSY/6004">TS</a>]

01:40:06   not finding that virus in any computers [<a href="https://overcast.fm/+IpmZXNSY/6006">TS</a>]

01:40:08   that I encounter and I think I've rolled [<a href="https://overcast.fm/+IpmZXNSY/6008">TS</a>]

01:40:10   that hundred sided die in front of each [<a href="https://overcast.fm/+IpmZXNSY/6010">TS</a>]

01:40:11   computer and it has not come up on the [<a href="https://overcast.fm/+IpmZXNSY/6011">TS</a>]

01:40:13   one number that I select and so this [<a href="https://overcast.fm/+IpmZXNSY/6013">TS</a>]

01:40:15   fits I you know but one percent is still [<a href="https://overcast.fm/+IpmZXNSY/6015">TS</a>]

01:40:17   a large number of people and it's such [<a href="https://overcast.fm/+IpmZXNSY/6017">TS</a>]

01:40:20   it's just so lame that this this [<a href="https://overcast.fm/+IpmZXNSY/6020">TS</a>]

01:40:21   happened at all because it's like it's [<a href="https://overcast.fm/+IpmZXNSY/6021">TS</a>]

01:40:23   not a zero day exploit something Apple [<a href="https://overcast.fm/+IpmZXNSY/6023">TS</a>]

01:40:26   code Apache long ago and just didn't and [<a href="https://overcast.fm/+IpmZXNSY/6026">TS</a>]

01:40:27   sing them panic with three patches in a [<a href="https://overcast.fm/+IpmZXNSY/6027">TS</a>]

01:40:30   single week first two of which didn't [<a href="https://overcast.fm/+IpmZXNSY/6030">TS</a>]

01:40:31   even have a thing to remove it and even [<a href="https://overcast.fm/+IpmZXNSY/6031">TS</a>]

01:40:33   the current one says it removes some [<a href="https://overcast.fm/+IpmZXNSY/6033">TS</a>]

01:40:34   variants of this virus well thanks a lot [<a href="https://overcast.fm/+IpmZXNSY/6034">TS</a>]

01:40:36   Apple pretty lame you know if Apple had [<a href="https://overcast.fm/+IpmZXNSY/6036">TS</a>]

01:40:42   been really smart as as you say you know [<a href="https://overcast.fm/+IpmZXNSY/6042">TS</a>]

01:40:45   all this time that Apple has been nicely [<a href="https://overcast.fm/+IpmZXNSY/6045">TS</a>]

01:40:48   impervious but just not affected for the [<a href="https://overcast.fm/+IpmZXNSY/6048">TS</a>]

01:40:51   most part by any kind of virus you would [<a href="https://overcast.fm/+IpmZXNSY/6051">TS</a>]

01:40:53   have thought that Apple would have been [<a href="https://overcast.fm/+IpmZXNSY/6053">TS</a>]

01:40:55   building up a really aggressive team [<a href="https://overcast.fm/+IpmZXNSY/6055">TS</a>]

01:40:58   behind the scenes just sitting there [<a href="https://overcast.fm/+IpmZXNSY/6058">TS</a>]

01:41:00   ready to pounce at the future the first [<a href="https://overcast.fm/+IpmZXNSY/6060">TS</a>]

01:41:03   sign oh there's a problem that's alright [<a href="https://overcast.fm/+IpmZXNSY/6063">TS</a>]

01:41:06   we got 20 guys who have all they've been [<a href="https://overcast.fm/+IpmZXNSY/6066">TS</a>]

01:41:09   doing is waiting for this day and now [<a href="https://overcast.fm/+IpmZXNSY/6069">TS</a>]

01:41:12   let them loose and like they have that [<a href="https://overcast.fm/+IpmZXNSY/6072">TS</a>]

01:41:15   thing that the text malware like they [<a href="https://overcast.fm/+IpmZXNSY/6075">TS</a>]

01:41:17   integrated that and like Snow Leopard [<a href="https://overcast.fm/+IpmZXNSY/6077">TS</a>]

01:41:18   like they've been adding stuff to the [<a href="https://overcast.fm/+IpmZXNSY/6078">TS</a>]

01:41:19   operating system to try to be reactive [<a href="https://overcast.fm/+IpmZXNSY/6079">TS</a>]

01:41:21   to this and stuff but the policies not [<a href="https://overcast.fm/+IpmZXNSY/6081">TS</a>]

01:41:23   the mechanisms like they have the way [<a href="https://overcast.fm/+IpmZXNSY/6083">TS</a>]

01:41:24   they have that signatures of malware [<a href="https://overcast.fm/+IpmZXNSY/6084">TS</a>]

01:41:26   thing and you know that's automatically [<a href="https://overcast.fm/+IpmZXNSY/6086">TS</a>]

01:41:28   downloaded to you and you don't even [<a href="https://overcast.fm/+IpmZXNSY/6088">TS</a>]

01:41:29   have a choice and it's happening in the [<a href="https://overcast.fm/+IpmZXNSY/6089">TS</a>]

01:41:30   background there's no you know that [<a href="https://overcast.fm/+IpmZXNSY/6090">TS</a>]

01:41:31   thing like they built that thing but [<a href="https://overcast.fm/+IpmZXNSY/6091">TS</a>]

01:41:34   their reaction to like things like known [<a href="https://overcast.fm/+IpmZXNSY/6094">TS</a>]

01:41:37   exploits with existing patches that they [<a href="https://overcast.fm/+IpmZXNSY/6097">TS</a>]

01:41:40   just need to integrate it into their [<a href="https://overcast.fm/+IpmZXNSY/6100">TS</a>]

01:41:41   codebase and release like they're [<a href="https://overcast.fm/+IpmZXNSY/6101">TS</a>]

01:41:43   they're dropping the ball on the on the [<a href="https://overcast.fm/+IpmZXNSY/6103">TS</a>]

01:41:46   stupid corporate policy stuff not on the [<a href="https://overcast.fm/+IpmZXNSY/6106">TS</a>]

01:41:48   technology stuff like just release the [<a href="https://overcast.fm/+IpmZXNSY/6108">TS</a>]

01:41:49   patch like all you needed was some guy [<a href="https://overcast.fm/+IpmZXNSY/6109">TS</a>]

01:41:51   to say our new policy is whenever a [<a href="https://overcast.fm/+IpmZXNSY/6111">TS</a>]

01:41:53   security vulnerability is found in [<a href="https://overcast.fm/+IpmZXNSY/6113">TS</a>]

01:41:55   insert software or technology or Apache [<a href="https://overcast.fm/+IpmZXNSY/6115">TS</a>]

01:41:58   PHP Java any of the millions of things [<a href="https://overcast.fm/+IpmZXNSY/6118">TS</a>]

01:42:00   that Apple integrates and ships [<a href="https://overcast.fm/+IpmZXNSY/6120">TS</a>]

01:42:02   we will integrate that patch and release [<a href="https://overcast.fm/+IpmZXNSY/6122">TS</a>]

01:42:04   it to our customers within X number of [<a href="https://overcast.fm/+IpmZXNSY/6124">TS</a>]

01:42:06   days and X should not be 97 right that's [<a href="https://overcast.fm/+IpmZXNSY/6126">TS</a>]

01:42:10   you just have to lay down that policy [<a href="https://overcast.fm/+IpmZXNSY/6130">TS</a>]

01:42:12   and build the organization around that [<a href="https://overcast.fm/+IpmZXNSY/6132">TS</a>]

01:42:13   but just the sense of urgency wasn't [<a href="https://overcast.fm/+IpmZXNSY/6133">TS</a>]

01:42:15   there I guess the like they felt good [<a href="https://overcast.fm/+IpmZXNSY/6135">TS</a>]

01:42:17   about like oh we got this malware [<a href="https://overcast.fm/+IpmZXNSY/6137">TS</a>]

01:42:18   detection and we can push out new [<a href="https://overcast.fm/+IpmZXNSY/6138">TS</a>]

01:42:19   definitions to find stuff and it's like [<a href="https://overcast.fm/+IpmZXNSY/6139">TS</a>]

01:42:22   how I oh this is what I keep asking I [<a href="https://overcast.fm/+IpmZXNSY/6142">TS</a>]

01:42:24   haven't found a story tell me how long [<a href="https://overcast.fm/+IpmZXNSY/6144">TS</a>]

01:42:25   did it take to go from 0% of Mac users [<a href="https://overcast.fm/+IpmZXNSY/6145">TS</a>]

01:42:27   to 1% did that happen overnight [<a href="https://overcast.fm/+IpmZXNSY/6147">TS</a>]

01:42:28   over a week over a month over 6 months [<a href="https://overcast.fm/+IpmZXNSY/6148">TS</a>]

01:42:31   how long did it take for this thing to [<a href="https://overcast.fm/+IpmZXNSY/6151">TS</a>]

01:42:33   spread how long did Apple have as this [<a href="https://overcast.fm/+IpmZXNSY/6153">TS</a>]

01:42:35   infection slowly spread and they did [<a href="https://overcast.fm/+IpmZXNSY/6155">TS</a>]

01:42:36   nothing right maybe it was really fast I [<a href="https://overcast.fm/+IpmZXNSY/6156">TS</a>]

01:42:39   don't know but the exploit has been [<a href="https://overcast.fm/+IpmZXNSY/6159">TS</a>]

01:42:40   known for a long time and the patch has [<a href="https://overcast.fm/+IpmZXNSY/6160">TS</a>]

01:42:42   been available for a long time it's just [<a href="https://overcast.fm/+IpmZXNSY/6162">TS</a>]

01:42:44   it's inexcusable [<a href="https://overcast.fm/+IpmZXNSY/6164">TS</a>]

01:42:46   so yeah the honeymoon period is over for [<a href="https://overcast.fm/+IpmZXNSY/6166">TS</a>]

01:42:49   Apple now they really need to get on the [<a href="https://overcast.fm/+IpmZXNSY/6169">TS</a>]

01:42:52   ball I think this infection is not that [<a href="https://overcast.fm/+IpmZXNSY/6172">TS</a>]

01:42:54   bad it's not like it's the [<a href="https://overcast.fm/+IpmZXNSY/6174">TS</a>]

01:42:56   percentage-wise but like what the thing [<a href="https://overcast.fm/+IpmZXNSY/6176">TS</a>]

01:42:58   does there Apple's lucky that this one [<a href="https://overcast.fm/+IpmZXNSY/6178">TS</a>]

01:43:01   wasn't like one that waits on people's [<a href="https://overcast.fm/+IpmZXNSY/6181">TS</a>]

01:43:04   computers and then then simultaneously [<a href="https://overcast.fm/+IpmZXNSY/6184">TS</a>]

01:43:05   erases all their hard drives on a [<a href="https://overcast.fm/+IpmZXNSY/6185">TS</a>]

01:43:06   particular date six months from now like [<a href="https://overcast.fm/+IpmZXNSY/6186">TS</a>]

01:43:08   that would be nasty and that would give [<a href="https://overcast.fm/+IpmZXNSY/6188">TS</a>]

01:43:10   Apple a huge black eye but it could have [<a href="https://overcast.fm/+IpmZXNSY/6190">TS</a>]

01:43:11   been Apple's actions have not done [<a href="https://overcast.fm/+IpmZXNSY/6191">TS</a>]

01:43:14   anything to prevent that from happening [<a href="https://overcast.fm/+IpmZXNSY/6194">TS</a>]

01:43:15   they're just lucky that this particular [<a href="https://overcast.fm/+IpmZXNSY/6195">TS</a>]

01:43:16   virus seems to be a boring botnet type [<a href="https://overcast.fm/+IpmZXNSY/6196">TS</a>]

01:43:19   of controlling thing and now apples [<a href="https://overcast.fm/+IpmZXNSY/6199">TS</a>]

01:43:21   counteracting it but blah as I'll save [<a href="https://overcast.fm/+IpmZXNSY/6201">TS</a>]

01:43:27   Instagram for another show yeah I think [<a href="https://overcast.fm/+IpmZXNSY/6207">TS</a>]

01:43:29   you have we have to redo is that it then [<a href="https://overcast.fm/+IpmZXNSY/6209">TS</a>]

01:43:36   that's it one hundred and hundred two [<a href="https://overcast.fm/+IpmZXNSY/6216">TS</a>]

01:43:38   minutes I think I got one none non-stop [<a href="https://overcast.fm/+IpmZXNSY/6218">TS</a>]

01:43:42   siracusa yeah 143 here on my fancy word [<a href="https://overcast.fm/+IpmZXNSY/6222">TS</a>]

01:43:45   skype 143 yeah one hour 43 minutes 15 [<a href="https://overcast.fm/+IpmZXNSY/6225">TS</a>]

01:43:49   seconds activities on my thing in [<a href="https://overcast.fm/+IpmZXNSY/6229">TS</a>]

01:43:51   elapsed time 103 I don't know I did you [<a href="https://overcast.fm/+IpmZXNSY/6231">TS</a>]

01:43:54   go through a wormhole has it really been [<a href="https://overcast.fm/+IpmZXNSY/6234">TS</a>]

01:43:57   143 minutes now one hour 43 minutes one [<a href="https://overcast.fm/+IpmZXNSY/6237">TS</a>]

01:44:00   hour four yeah hundred but I of 103 [<a href="https://overcast.fm/+IpmZXNSY/6240">TS</a>]

01:44:03   minutes we will know when we get the 60 [<a href="https://overcast.fm/+IpmZXNSY/6243">TS</a>]

01:44:06   minutes we change units and I don't know [<a href="https://overcast.fm/+IpmZXNSY/6246">TS</a>]

01:44:08   what an hour [<a href="https://overcast.fm/+IpmZXNSY/6248">TS</a>]

01:44:08   well logic logic doesn't logic doesn't [<a href="https://overcast.fm/+IpmZXNSY/6248">TS</a>]

01:44:11   yeah yeah you oh you mean the the [<a href="https://overcast.fm/+IpmZXNSY/6251">TS</a>]

01:44:15   application software and out the car [<a href="https://overcast.fm/+IpmZXNSY/6255">TS</a>]

01:44:16   something that's cured that is our exxor [<a href="https://overcast.fm/+IpmZXNSY/6256">TS</a>]

01:44:19   all right all right so we'll wrap this [<a href="https://overcast.fm/+IpmZXNSY/6259">TS</a>]

01:44:21   thing up if you have thoughts and [<a href="https://overcast.fm/+IpmZXNSY/6261">TS</a>]

01:44:23   comments for John siracusa the best way [<a href="https://overcast.fm/+IpmZXNSY/6263">TS</a>]

01:44:25   to get them to him is to go to five by [<a href="https://overcast.fm/+IpmZXNSY/6265">TS</a>]

01:44:28   five dot TV slash contact pick [<a href="https://overcast.fm/+IpmZXNSY/6268">TS</a>]

01:44:30   hypercritical from that list and type [<a href="https://overcast.fm/+IpmZXNSY/6270">TS</a>]

01:44:34   with you what you have people some [<a href="https://overcast.fm/+IpmZXNSY/6274">TS</a>]

01:44:35   people John they will send us email just [<a href="https://overcast.fm/+IpmZXNSY/6275">TS</a>]

01:44:39   to like like they'll they'll figure out [<a href="https://overcast.fm/+IpmZXNSY/6279">TS</a>]

01:44:41   your email address or mine and they'll [<a href="https://overcast.fm/+IpmZXNSY/6281">TS</a>]

01:44:44   email it to us that way outside there [<a href="https://overcast.fm/+IpmZXNSY/6284">TS</a>]

01:44:46   it's like they're going to you know [<a href="https://overcast.fm/+IpmZXNSY/6286">TS</a>]

01:44:48   above my head behind my back and I don't [<a href="https://overcast.fm/+IpmZXNSY/6288">TS</a>]

01:44:52   reply to those emails I don't read them [<a href="https://overcast.fm/+IpmZXNSY/6292">TS</a>]

01:44:54   either the only way to email about this [<a href="https://overcast.fm/+IpmZXNSY/6294">TS</a>]

01:44:56   show is to go through the proper channel [<a href="https://overcast.fm/+IpmZXNSY/6296">TS</a>]

01:44:58   which is use that form so do that and of [<a href="https://overcast.fm/+IpmZXNSY/6298">TS</a>]

01:45:03   course you know I rate the show go to [<a href="https://overcast.fm/+IpmZXNSY/6303">TS</a>]

01:45:05   iTunes go in there rate the show if you [<a href="https://overcast.fm/+IpmZXNSY/6305">TS</a>]

01:45:08   want to make John really happy review [<a href="https://overcast.fm/+IpmZXNSY/6308">TS</a>]

01:45:10   the show you can follow him on Twitter [<a href="https://overcast.fm/+IpmZXNSY/6310">TS</a>]

01:45:12   Syracuse s IRA there's no Z in here s [<a href="https://overcast.fm/+IpmZXNSY/6312">TS</a>]

01:45:15   IRA see us a nosy I'm Dan Benjamin on [<a href="https://overcast.fm/+IpmZXNSY/6315">TS</a>]

01:45:19   Twitter we appreciate your listening [<a href="https://overcast.fm/+IpmZXNSY/6319">TS</a>]

01:45:21   we'll be back again next week thank you [<a href="https://overcast.fm/+IpmZXNSY/6321">TS</a>]

01:45:23   John thank you [<a href="https://overcast.fm/+IpmZXNSY/6323">TS</a>]

01:45:35   you [<a href="https://overcast.fm/+IpmZXNSY/6335">TS</a>]