Hypercritical

00:00:00 ◼   ► [Music] [TS]

00:00:02 ◼   ► this is hypercritical [TS]

00:00:04 ◼   ► a weekly talkshow ruminating on exactly [TS]

00:00:06 ◼   ► what is wrong in the world of Apple [TS]

00:00:09 ◼   ► related technologies and businesses [TS]

00:00:10 ◼   ► nothing is so perfect that it cannot be [TS]

00:00:14 ◼   ► complained about by my co-host John [TS]

00:00:17 ◼   ► siracusa I am Dan Benjamin today is [TS]

00:00:20 ◼   ► Friday April 13th Friday the 13th this [TS]

00:00:24 ◼   ► is episode number 63 we have two [TS]

00:00:28 ◼   ► sponsors we'd like to thank both of them [TS]

00:00:30 ◼   ► every me.com get harvest calm we will [TS]

00:00:34 ◼   ► tell you more about them as the show [TS]

00:00:35 ◼   ► goes on as always we also want to say [TS]

00:00:37 ◼   ► thank you very very much to join Khan [TS]

00:00:39 ◼   ► who provides the bandwidth for this and [TS]

00:00:41 ◼   ► many far episodes we host with them you [TS]

00:00:44 ◼   ► should too joint come on you live from [TS]

00:00:49 ◼   ► Skype 5 Skype 5 yes I don't know of them [TS]

00:00:53 ◼   ► all my settings are right I unchecked [TS]

00:00:55 ◼   ► the thing that said like automatically [TS]

00:00:57 ◼   ► adjust microphone something or other [TS]

00:01:00 ◼   ► good automatically adjust microphone [TS]

00:01:02 ◼   ► settings I unchecked that good but [TS]

00:01:04 ◼   ► otherwise I haven't tweaked it coz I [TS]

00:01:06 ◼   ► just got sick of the other skype so I [TS]

00:01:08 ◼   ► know I gotta find where the mute button [TS]

00:01:09 ◼   ► is in this interface it's probably the [TS]

00:01:11 ◼   ► little microphone thing mute your [TS]

00:01:13 ◼   ► microphone all right here we go let's [TS]

00:01:14 ◼   ► see hey it worked and I can actually see [TS]

00:01:18 ◼   ► when I muted oh wow yeah you were [TS]

00:01:21 ◼   ► struggling with that other one weren't [TS]

00:01:22 ◼   ► you yeah as a sec of it not working and [TS]

00:01:24 ◼   ► so now I'm dealing with this gigantic [TS]

00:01:26 ◼   ► interface that it I don't know whatever [TS]

00:01:29 ◼   ► but if it works we'll go with it so I [TS]

00:01:32 ◼   ► sound the same uh yeah it's a little [TS]

00:01:34 ◼   ► different and I'm tweaking your audio [TS]

00:01:36 ◼   ► right now I didn't make any other [TS]

00:01:38 ◼   ► changes to settings like I just in the [TS]

00:01:40 ◼   ► school installed Skype live and uncheck [TS]

00:01:42 ◼   ► that checkbox nothing else I touched [TS]

00:01:43 ◼   ► yeah but who knows what they're doing [TS]

00:01:45 ◼   ► different I know I mean that checkbox [TS]

00:01:47 ◼   ► wasn't even there in the old version so [TS]

00:01:48 ◼   ► you're right who knows knows new codecs [TS]

00:01:51 ◼   ► new other things whatever now doesn't [TS]

00:01:53 ◼   ► matter talking all right do you want [TS]

00:01:55 ◼   ► that to be part of the show or should we [TS]

00:01:56 ◼   ► start right now I'll leave it up to you [TS]

00:01:58 ◼   ► I'll leave it in all right how are you [TS]

00:02:01 ◼   ► doing fine good [TS]

00:02:04 ◼   ► sorry we're late getting a getting [TS]

00:02:06 ◼   ► started thank you for your patience no [TS]

00:02:08 ◼   ► problem how are things up there in [TS]

00:02:12 ◼   ► Newton Massachusetts they're just dandy [TS]

00:02:16 ◼   ► I'm looking at my notes for the show and [TS]

00:02:18 ◼   ► it looks it like exactly the same as [TS]

00:02:21 ◼   ► last week's show [TS]

00:02:22 ◼   ► then that's well knowing knowing full [TS]

00:02:25 ◼   ► well that last week was the perfect show [TS]

00:02:27 ◼   ► I expect another perfect show so for [TS]

00:02:30 ◼   ► people who weren't interested in the [TS]

00:02:32 ◼   ► topics last week as a reminder we talked [TS]

00:02:33 ◼   ► about Mac App Store upgrades and [TS]

00:02:35 ◼   ► readability I expect you also not like [TS]

00:02:38 ◼   ► this week's topics because it's going to [TS]

00:02:40 ◼   ► be a lot more stuff on Mac App Store [TS]

00:02:42 ◼   ► upgrades and readability and then at the [TS]

00:02:44 ◼   ► very very end I do have s we talked [TS]

00:02:46 ◼   ► about the flashback thing a little bit [TS]

00:02:48 ◼   ► maybe Instagram a little bit but who [TS]

00:02:51 ◼   ► knows if we'll even get to those so [TS]

00:02:53 ◼   ► that's my plan for today's show I like [TS]

00:02:55 ◼   ► that sounds good to me and the sums up [TS]

00:02:58 ◼   ► despite me saying that I didn't want any [TS]

00:03:00 ◼   ► more car follow-up it continues to [TS]

00:03:01 ◼   ► stream in I'm cutting most of it all I [TS]

00:03:04 ◼   ► just put it one or two little items of [TS]

00:03:07 ◼   ► car follow-up quick ones okay first one [TS]

00:03:10 ◼   ► is about parking in Paris this is three [TS]

00:03:15 ◼   ► shows ago talking about the cars not [TS]

00:03:16 ◼   ► touching right and some people said that [TS]

00:03:18 ◼   ► they you know they bump bumpers when [TS]

00:03:20 ◼   ► they're parking cars in Paris and then I [TS]

00:03:22 ◼   ► invited foolishly French people to [TS]

00:03:24 ◼   ► respond to me and tell me if this is [TS]

00:03:26 ◼   ► something that actually happens very [TS]

00:03:28 ◼   ► large volume of responses from people [TS]

00:03:30 ◼   ► the aisle these are the two themes that [TS]

00:03:33 ◼   ► I brought away from this feedback the [TS]

00:03:34 ◼   ► first theme is that the vast vast vast [TS]

00:03:37 ◼   ► majority of people who responded said [TS]

00:03:39 ◼   ► yes they really happens cars really do [TS]

00:03:41 ◼   ► push the bumpers against each other when [TS]

00:03:43 ◼   ► they're parking in Paris like I got [TS]

00:03:46 ◼   ► thing I only can remember one maybe two [TS]

00:03:48 ◼   ► people who said oh that doesn't happen [TS]

00:03:50 ◼   ► that person's crazy [TS]

00:03:50 ◼   ► and they're always sandwich by like [TS]

00:03:52 ◼   ► three other emails they came within the [TS]

00:03:54 ◼   ► same minute saying the opposite so I'm [TS]

00:03:57 ◼   ► assuming all these people who claim to [TS]

00:03:58 ◼   ► have either visited France or lived in [TS]

00:04:00 ◼   ► France for years or be French be French [TS]

00:04:02 ◼   ► citizens I'm trusting them and saying [TS]

00:04:03 ◼   ► yes this really does happen in France [TS]

00:04:04 ◼   ► and the other big theme that everybody [TS]

00:04:07 ◼   ► volunteered that I didn't ask about at [TS]

00:04:08 ◼   ► all was that the other thing to do in [TS]

00:04:11 ◼   ► Paris [TS]

00:04:12 ◼   ► specifically apparently maybe in all of [TS]

00:04:14 ◼   ► France but they all everyone kept saying [TS]

00:04:15 ◼   ► Paris is to leave the parking brake off [TS]

00:04:18 ◼   ► on your car mmm and you do this so that [TS]

00:04:21 ◼   ► when the cars try to squeeze in the [TS]

00:04:22 ◼   ► spots that they can like push your car [TS]

00:04:24 ◼   ► forward a little bit [TS]

00:04:25 ◼   ► not quite enough room with your parking [TS]

00:04:26 ◼   ► brake is off they'll just kind of nudge [TS]

00:04:27 ◼   ► your car forward to make room for [TS]

00:04:29 ◼   ► himself right and everybody volunteered [TS]

00:04:31 ◼   ► the spontaneous they don't know about [TS]

00:04:32 ◼   ► each other you know giving his [TS]

00:04:34 ◼   ► information we never mentioned it on the [TS]

00:04:35 ◼   ► show but like a good 60 or 70 percent of [TS]

00:04:38 ◼   ► the people who said yes cars do touch [TS]

00:04:40 ◼   ► felt compelled to add this bit about the [TS]

00:04:41 ◼   ► parking brake and it makes me think like [TS]

00:04:43 ◼   ► are there no Hills in Paris I've never [TS]

00:04:46 ◼   ► been to France I don't know maybe it's [TS]

00:04:48 ◼   ► very flat but it's just it's all it's [TS]

00:04:49 ◼   ► just like Florida in that way it's [TS]

00:04:51 ◼   ► totally flat there's no mountains [TS]

00:04:52 ◼   ► there's no curvature even to the road [TS]

00:04:55 ◼   ► it's all straight roads well the roads [TS]

00:04:58 ◼   ► are winding but it's like even if it's a [TS]

00:04:59 ◼   ► slight slope if you leave your car in [TS]

00:05:01 ◼   ► gear I guess it won't roll away but if [TS]

00:05:04 ◼   ► it's in gear can you push it with [TS]

00:05:06 ◼   ► another car easily to get the parking [TS]

00:05:07 ◼   ► brake I don't know I'm talking about a [TS]

00:05:09 ◼   ► stick shift car I don't know anyway [TS]

00:05:11 ◼   ► this this is apparently a thing so we'll [TS]

00:05:15 ◼   ► just leave that as it is someday I'll go [TS]

00:05:16 ◼   ► to France and I will investigate this in [TS]

00:05:18 ◼   ► person by trying to shove Park cars with [TS]

00:05:20 ◼   ► my hand and see if they really do roll I [TS]

00:05:22 ◼   ► can ask I get it my uncle is is French [TS]

00:05:24 ◼   ► from you know spent many years in Paris [TS]

00:05:27 ◼   ► and Brittany from there and he and my [TS]

00:05:31 ◼   ► aunt go back frequently I could ask them [TS]

00:05:33 ◼   ► if that's true yeah maybe it's changing [TS]

00:05:36 ◼   ► although some people did provide photo [TS]

00:05:37 ◼   ► evidence of like minis who have a second [TS]

00:05:40 ◼   ► bumper mounted higher to better meet [TS]

00:05:42 ◼   ► with the bumpers of the car because the [TS]

00:05:44 ◼   ► minis rear bumpers apparently very low [TS]

00:05:46 ◼   ► and doesn't really meet up well with [TS]

00:05:47 ◼   ► other cars bumpers so there was one [TS]

00:05:48 ◼   ► picture of a Mini with a second bumper [TS]

00:05:50 ◼   ► attached to it so that it had something [TS]

00:05:52 ◼   ► to properly meet with the other the [TS]

00:05:53 ◼   ► bumpers of the other cars okay that's [TS]

00:05:58 ◼   ► when someone sent me a link to a Google [TS]

00:06:02 ◼   ► Maps thing showing where all the car [TS]

00:06:03 ◼   ► manufacturing plants are and had and car [TS]

00:06:05 ◼   ► company headquarters and stuff in [TS]

00:06:07 ◼   ► Germany with like little pins dropped on [TS]

00:06:08 ◼   ► all of them neat so I'll put that in the [TS]

00:06:10 ◼   ► show notes because I figured that person [TS]

00:06:11 ◼   ► spent a while to make that little map I [TS]

00:06:13 ◼   ► had also some follow-up I remember we [TS]

00:06:15 ◼   ► were discussing the that you can go and [TS]

00:06:17 ◼   ► pick up your BMW and have the BMW [TS]

00:06:19 ◼   ► experience in North Carolina where they [TS]

00:06:22 ◼   ► have some kind of special plant it's [TS]

00:06:24 ◼   ► actually in South Carolina [TS]

00:06:26 ◼   ► yeah the Carolina people don't like it [TS]

00:06:28 ◼   ► when you get that mixed up right I lived [TS]

00:06:29 ◼   ► in North Carolina for a year or so and I [TS]

00:06:33 ◼   ► love North Carolina and I I did I was [TS]

00:06:36 ◼   ► aware at one point that it was in South [TS]

00:06:38 ◼   ► Carolina [TS]

00:06:40 ◼   ► but I I like North Carolina a little bit [TS]

00:06:43 ◼   ► better so I'm sorry I'm not a mistake [TS]

00:06:47 ◼   ► all right yes many people sent that [TS]

00:06:50 ◼   ► correction it is in South Carolina I [TS]

00:06:51 ◼   ► should have caught that too but like [TS]

00:06:52 ◼   ► they do tend to blend in my mind yeah as [TS]

00:06:55 ◼   ► they should they should all be called [TS]

00:06:57 ◼   ► North Carolina they just that's you know [TS]

00:07:00 ◼   ► better basketball I drove through both [TS]

00:07:02 ◼   ► those states multiple times but never [TS]

00:07:04 ◼   ► stopped except for gas all right so and [TS]

00:07:10 ◼   ► this was a follow-up to the after dark [TS]

00:07:13 ◼   ► to last show for some reason when we're [TS]

00:07:16 ◼   ► putting the link we in the after dark we [TS]

00:07:18 ◼   ► talked a little bit about PlayStation [TS]

00:07:19 ◼   ► games there was a bunch of links to [TS]

00:07:20 ◼   ► PlayStation bundles and they ended up in [TS]

00:07:21 ◼   ► the show and not in the after dark and [TS]

00:07:23 ◼   ► then people said what's with these [TS]

00:07:24 ◼   ► PlayStation links in the show notes did [TS]

00:07:25 ◼   ► you even talk about PlayStation on the [TS]

00:07:27 ◼   ► show so no I apologize for that though [TS]

00:07:30 ◼   ► that was actually discussed in the after [TS]

00:07:31 ◼   ► dark which you can find if you're [TS]

00:07:32 ◼   ► interested but related to that one [TS]

00:07:35 ◼   ► person sent me some information because [TS]

00:07:37 ◼   ► I mentioned the after dark that I was [TS]

00:07:38 ◼   ► reluctant to give Sony my credit card [TS]

00:07:40 ◼   ► number on the PlayStation Network [TS]

00:07:41 ◼   ► because of all the security problems [TS]

00:07:42 ◼   ► they've had and Gabriel pagan wrote in [TS]

00:07:45 ◼   ► to say that you don't have to give Sony [TS]

00:07:47 ◼   ► your credit card number you can buy a [TS]

00:07:49 ◼   ► gift card from Amazon and then enter the [TS]

00:07:52 ◼   ► gift card number into the PlayStation [TS]

00:07:53 ◼   ► Network so if you're not spooling to it [TS]

00:07:56 ◼   ► if you've decided not to spend $400 on a [TS]

00:07:58 ◼   ► PlayStation so you can play Shadow of [TS]

00:08:00 ◼   ► the Colossus eco The Last Guardian and [TS]

00:08:03 ◼   ► journey and the only thing stopping you [TS]

00:08:06 ◼   ► is that you didn't want to give your [TS]

00:08:07 ◼   ► credit card number to buy journey on PSN [TS]

00:08:10 ◼   ► now you don't have that problem you can [TS]

00:08:11 ◼   ► go to Amazon and buy the gift card and [TS]

00:08:13 ◼   ► the hilarious thing about this I put the [TS]

00:08:14 ◼   ► link in the show instead the gift card [TS]

00:08:16 ◼   ► that link that was provided by Gabriel [TS]

00:08:18 ◼   ► is that if you go and you buy a $10 gift [TS]

00:08:21 ◼   ► card it cost you $16.88 really yes it [TS]

00:08:25 ◼   ► does I'm looking at it right now [TS]

00:08:26 ◼   ► playstation network card subscription [TS]

00:08:29 ◼   ► length $10 format card prize 1688 and [TS]

00:08:33 ◼   ► it's not like Xbox like points or Wii [TS]

00:08:35 ◼   ► Points with some sort of conversion this [TS]

00:08:37 ◼   ► is just regular dollars you were only [TS]

00:08:38 ◼   ► getting $10 a value out of the $16 card [TS]

00:08:41 ◼   ► that's weird why does it cost more than [TS]

00:08:42 ◼   ► $10 maybe it's just supply and demand [TS]

00:08:44 ◼   ► and nobody wants to give their credit [TS]

00:08:46 ◼   ► card to Playstations [TS]

00:08:47 ◼   ► we have a captive audience these people [TS]

00:08:49 ◼   ► are so scared to enter their credit card [TS]

00:08:51 ◼   ► into the PlayStation Network that we can [TS]

00:08:53 ◼   ► actually charge them sixteen dollars for [TS]

00:08:54 ◼   ► a ten dollar card and they'll still do [TS]

00:08:55 ◼   ► it because that six dollars is worth [TS]

00:08:57 ◼   ► stir nothing to give Sony credit I [TS]

00:08:59 ◼   ► already gave Sony my credit card so I'm [TS]

00:09:01 ◼   ► already doomed but save yourself if you [TS]

00:09:03 ◼   ► want to send this extra six bucks maybe [TS]

00:09:05 ◼   ► you could find these cards are cheap you [TS]

00:09:06 ◼   ► know what you could also do is another [TS]

00:09:07 ◼   ► idea you could get a credit card that [TS]

00:09:10 ◼   ► you use exclusively or just the [TS]

00:09:13 ◼   ► PlayStation and or something you know [TS]

00:09:15 ◼   ► things that you really don't trust the [TS]

00:09:17 ◼   ► way that many of us have like a [TS]

00:09:18 ◼   ► throwaway email address you could have [TS]

00:09:20 ◼   ► essentially a card that you could watch [TS]

00:09:22 ◼   ► very very closely and if you see [TS]

00:09:24 ◼   ► anything strange ease immediately cancel [TS]

00:09:26 ◼   ► the card or or you know charge back [TS]

00:09:28 ◼   ► whatever it is I still have bad memories [TS]

00:09:30 ◼   ► of implementing credit card processing [TS]

00:09:32 ◼   ► I'm the first ecommerce store that I [TS]

00:09:34 ◼   ► that I broke myself [TS]

00:09:36 ◼   ► dealing with single-use credit card [TS]

00:09:38 ◼   ► numbers that used to be really popular [TS]

00:09:39 ◼   ► back and like the late 90s early 2000s [TS]

00:09:42 ◼   ► to remember those not really what were [TS]

00:09:44 ◼   ► they just like what they saw in [TS]

00:09:45 ◼   ► single-use yeah they would they would [TS]

00:09:47 ◼   ► issue you I don't know how it worked [TS]

00:09:49 ◼   ► like a card or like you went to a [TS]

00:09:50 ◼   ► website or something and you got a [TS]

00:09:51 ◼   ► credit card number that can only be used [TS]

00:09:53 ◼   ► one time and we like to generate you a [TS]

00:09:54 ◼   ► new credit card number so you wouldn't [TS]

00:09:55 ◼   ► have to worry about you number being [TS]

00:09:56 ◼   ► stolen but these one-time use numbers [TS]

00:09:58 ◼   ► didn't conform to the same standards as [TS]

00:10:01 ◼   ► the other numbers all your detection [TS]

00:10:02 ◼   ► algorithms are figuring out if it's a [TS]

00:10:03 ◼   ► Visa or whatever and they had different [TS]

00:10:05 ◼   ► processing requirements didn't behave [TS]

00:10:06 ◼   ► like regular cards and you had to be [TS]

00:10:08 ◼   ► careful and know if they were single-use [TS]

00:10:10 ◼   ► was that meant you couldn't charge them [TS]

00:10:11 ◼   ► a second time if you wanted to you know [TS]

00:10:13 ◼   ► use the same card number over again you [TS]

00:10:16 ◼   ► shouldn't store it and it was a big mess [TS]

00:10:17 ◼   ► but I they don't seem to be that popular [TS]

00:10:19 ◼   ► anymore I guess they're probably [TS]

00:10:20 ◼   ► annoying for customers but that would be [TS]

00:10:21 ◼   ► a similar example if they still have [TS]

00:10:23 ◼   ► these or if you still have one user the [TS]

00:10:25 ◼   ► one-time use number for your PSN thing [TS]

00:10:27 ◼   ► all right enough of that that me nobody [TS]

00:10:31 ◼   ► see talked about every day we see alerts [TS]

00:10:34 ◼   ► that service thing sends you a text and [TS]

00:10:36 ◼   ► we speculated about I said I was [TS]

00:10:39 ◼   ► wondering what their numbers were like [TS]

00:10:41 ◼   ► and the reason I was wondering is [TS]

00:10:42 ◼   ► besides seeing a tweet by Casey lists [TS]

00:10:44 ◼   ► sometime that day earlier and I couldn't [TS]

00:10:46 ◼   ► remember the numbers from it so quickly [TS]

00:10:47 ◼   ► after the show Casey reminded me of what [TS]

00:10:49 ◼   ► those tweets were and then after that [TS]

00:10:51 ◼   ► the WWC alerts Twitter account updated [TS]

00:10:54 ◼   ► tweeted updated numbers so as of [TS]

00:10:58 ◼   ► sometime around last week [TS]

00:11:01 ◼   ► Debbi day we see alerts claimed that [TS]

00:11:02 ◼   ► there are around 5,000 tickets available [TS]

00:11:04 ◼   ► ho WT we see that's an assumption I [TS]

00:11:06 ◼   ► guess because nobody knows except for [TS]

00:11:08 ◼   ► Apple but based on historical sales [TS]

00:11:10 ◼   ► that's how much they're expected to be [TS]

00:11:11 ◼   ► and wec alerts has 9000 subscribers so [TS]

00:11:14 ◼   ► far and that could be you know increased [TS]

00:11:17 ◼   ► by now so there you have it we also [TS]

00:11:20 ◼   ► should mention that some rumors about [TS]

00:11:22 ◼   ► dates had been posted one of them here [TS]

00:11:26 ◼   ► that I just talked about on amplified [TS]

00:11:28 ◼   ► show with with with Jim Dalrymple [TS]

00:11:30 ◼   ► I'll put it listen up oh you it was a [TS]

00:11:33 ◼   ► good one I'll put this into our show [TS]

00:11:35 ◼   ► notes as well but it's an article [TS]

00:11:36 ◼   ► actually came out February 2nd from Mac [TS]

00:11:39 ◼   ► rumors that simply has a screenshot of [TS]

00:11:42 ◼   ► the I believe this is the masconi's [TS]

00:11:46 ◼   ► event calendar and I'll put a link to [TS]

00:11:49 ◼   ► that if I can yeah there it is that [TS]

00:11:51 ◼   ► shows there is what is simply called a [TS]

00:11:53 ◼   ► corporate meeting which is code for WWDC [TS]

00:11:57 ◼   ► for June 11th through June 15th that's [TS]

00:12:00 ◼   ► been there forever though that's been [TS]

00:12:02 ◼   ► there for months right absolutely and [TS]

00:12:04 ◼   ► that is the only yeah I mean at least [TS]

00:12:07 ◼   ► since February if not longer but that is [TS]

00:12:09 ◼   ► the only law you know float levels one [TS]

00:12:13 ◼   ► through three are blocked off for a [TS]

00:12:14 ◼   ► convention slash trade show during that [TS]

00:12:18 ◼   ► time period and and as long as Apple [TS]

00:12:20 ◼   ► plans to have it at Moscone which why [TS]

00:12:22 ◼   ► wouldn't they but maybe they're not but [TS]

00:12:24 ◼   ► if they are that would seem like the [TS]

00:12:26 ◼   ► only time know that it would possibly do [TS]

00:12:29 ◼   ► it so I think those are the dates that [TS]

00:12:30 ◼   ► if you're planning on booking you know [TS]

00:12:32 ◼   ► on an early hotel or something you could [TS]

00:12:34 ◼   ► always cancel it but that seems like the [TS]

00:12:36 ◼   ► right time to do it I've had that in my [TS]

00:12:38 ◼   ► calendar since yeah I guess the [TS]

00:12:41 ◼   ► beginning of the year when we first saw [TS]

00:12:42 ◼   ► that but I'm not willing to make the [TS]

00:12:44 ◼   ► risk of actually starting to buy stuff I [TS]

00:12:46 ◼   ► mean even if you like balla stuff and [TS]

00:12:47 ◼   ► you were right what if you don't get a [TS]

00:12:48 ◼   ► ticket then well I won't be buying a [TS]

00:12:51 ◼   ► ticket but for you I think that would be [TS]

00:12:52 ◼   ► a trouble because you're very you have [TS]

00:12:54 ◼   ► made it clear on the show that you're [TS]

00:12:56 ◼   ► very interested in attending the [TS]

00:12:58 ◼   ► sessions I I have no interest in [TS]

00:13:00 ◼   ► attending it the sessions but I think I [TS]

00:13:04 ◼   ► will will likely be there because if for [TS]

00:13:07 ◼   ► no other reason this is the only time in [TS]

00:13:09 ◼   ► place where we will be in a city in town [TS]

00:13:12 ◼   ► where pretty much everybody who has a [TS]

00:13:14 ◼   ► show [TS]

00:13:14 ◼   ► on 5x5 or at least the shows if not [TS]

00:13:17 ◼   ► everybody at least it shows that I [TS]

00:13:19 ◼   ► co-host people with this the only time [TS]

00:13:21 ◼   ► we'll all be together so it makes sense [TS]

00:13:24 ◼   ► to go and I do do a 5x5 thing out there [TS]

00:13:27 ◼   ► what are you gonna do that we're all [TS]

00:13:29 ◼   ► going to be in WT received dutifully [TS]

00:13:31 ◼   ► attending session yeah but the the [TS]

00:13:32 ◼   ► sessions don't go very late into the [TS]

00:13:34 ◼   ► evenings they tenderly tend to end [TS]

00:13:36 ◼   ► before dinner [TS]

00:13:37 ◼   ► so having a having a dinner would be a [TS]

00:13:39 ◼   ► wonderful thing yeah we could do that [TS]

00:13:41 ◼   ► you're treating everybody right of [TS]

00:13:43 ◼   ► course [TS]

00:13:43 ◼   ► alright are you that concerned I mean [TS]

00:13:47 ◼   ► yes I of course I am but are you are you [TS]

00:13:50 ◼   ► that concerned well you might have to [TS]

00:13:51 ◼   ► chip 15 bucks into a dinner I mean I'll [TS]

00:13:53 ◼   ► yes I'm buying your dinner but [TS]

00:13:54 ◼   ► everybody's dinner but yeah it depends [TS]

00:13:56 ◼   ► on how much I end up paying for hotel [TS]

00:13:58 ◼   ► and everything like I managed to get a [TS]

00:14:00 ◼   ► pretty good deal last time but that's [TS]

00:14:01 ◼   ► especially you know if you're waiting [TS]

00:14:04 ◼   ► until after you get tickets to book your [TS]

00:14:07 ◼   ► hotel you know it's not at that point [TS]

00:14:11 ◼   ► what if they announce that the tickets [TS]

00:14:13 ◼   ► to go for sale like two weeks before it [TS]

00:14:15 ◼   ► happens and these these hotels I'll jack [TS]

00:14:17 ◼   ► up their prices as soon as they know [TS]

00:14:19 ◼   ► that there's some big event coming it's [TS]

00:14:20 ◼   ► just supply and demand of getting people [TS]

00:14:21 ◼   ► are demanding rooms yeah so I don't know [TS]

00:14:23 ◼   ► how much it was all going to run me it [TS]

00:14:24 ◼   ► could be expensive yeah you don't have [TS]

00:14:27 ◼   ► to worry about so I got an email this is [TS]

00:14:31 ◼   ► unrelated to anything but falls in the [TS]

00:14:33 ◼   ► follow up because it's I guess it relate [TS]

00:14:35 ◼   ► to the Mac App Store NIC Dirk wrote in [TS]

00:14:37 ◼   ► to tell me that he had this problem on [TS]

00:14:39 ◼   ► the national Dirk and ek first name dr k [TS]

00:14:43 ◼   ► last night that sounds like a really [TS]

00:14:45 ◼   ► cool movie villain name yes and he had [TS]

00:14:49 ◼   ► this problem that I've thought about a [TS]

00:14:51 ◼   ► few times when looking at app store [TS]

00:14:53 ◼   ► pages where he was looking at a game and [TS]

00:14:55 ◼   ► you know when you're on the App Store I [TS]

00:14:57 ◼   ► think this is an iOS game but it doesn't [TS]

00:14:58 ◼   ► matter though the stores look similar [TS]

00:14:59 ◼   ► and there on the left side is this [TS]

00:15:02 ◼   ► requirement section that tells you yeah [TS]

00:15:03 ◼   ► this is an iOS game is a requirement [TS]

00:15:05 ◼   ► section that tells you what this game [TS]

00:15:06 ◼   ► runs on and so there's some text there [TS]

00:15:09 ◼   ► and I assume that text is a good [TS]

00:15:10 ◼   ► question for Marco but I assume that [TS]

00:15:12 ◼   ► text is generated from the person who [TS]

00:15:14 ◼   ► puts up the app like check in a bunch of [TS]

00:15:16 ◼   ► checkboxes or somehow indicating what [TS]

00:15:18 ◼   ► devices the thing runs on maybe you can [TS]

00:15:20 ◼   ► even bake it into your application by [TS]

00:15:22 ◼   ► setting some things in Xcode or whatever [TS]

00:15:23 ◼   ► but the example from this game it says [TS]

00:15:26 ◼   ► requirements [TS]

00:15:26 ◼   ► compatible compatible with iphone ipod [TS]

00:15:29 ◼   ► touch and ipad requires iOS 3.1.3 or [TS]

00:15:32 ◼   ► later so that seems like you know that's [TS]

00:15:34 ◼   ► not something to develop a rope that's [TS]

00:15:35 ◼   ► just like the metadata along the left [TS]

00:15:37 ◼   ► side along with like title and rating [TS]

00:15:39 ◼   ► and all you know release date and [TS]

00:15:41 ◼   ► whatever right uh and he bought this [TS]

00:15:44 ◼   ► game because he has an iphone 3g running [TS]

00:15:46 ◼   ► iOS 4.2 which seems like it fulfills the [TS]

00:15:49 ◼   ► requirements do says iphone ipod touch [TS]

00:15:51 ◼   ► ipad and then the OS version is three [TS]

00:15:54 ◼   ► point one point three year later and [TS]

00:15:55 ◼   ► four point two is greater than that and [TS]

00:15:56 ◼   ► he's got an iphone 3g so it should be [TS]

00:15:58 ◼   ► fine so he bought it and it didn't run [TS]

00:15:59 ◼   ► in his phone and he complained about [TS]

00:16:01 ◼   ► Apple and the Apple refunded his [TS]

00:16:04 ◼   ► purchase which was nice and then he said [TS]

00:16:07 ◼   ► well you know why does your store tell [TS]

00:16:09 ◼   ► me that this should run and but it [TS]

00:16:11 ◼   ► doesn't and and he complained to the [TS]

00:16:13 ◼   ► developer tooling developers like oh [TS]

00:16:14 ◼   ► well if you look at the description for [TS]

00:16:16 ◼   ► the game this is the thing the developer [TS]

00:16:17 ◼   ► writes that's collapsed by default you [TS]

00:16:19 ◼   ► know it's under the click here and then [TS]

00:16:20 ◼   ► the more link and it expands down the [TS]

00:16:23 ◼   ► description the developer rights says [TS]

00:16:24 ◼   ► it's a game for the iPhone for iPad [TS]

00:16:29 ◼   ► iPhone 3GS and iPod Touch and the [TS]

00:16:31 ◼   ► developer wrote that and that is [TS]

00:16:32 ◼   ► accurate but why is that not reflected [TS]

00:16:34 ◼   ► in the requirements section and so Apple [TS]

00:16:37 ◼   ► said they would flag this for review and [TS]

00:16:38 ◼   ► try to figure out what's going on there [TS]

00:16:40 ◼   ► but I'm always suspicious of those [TS]

00:16:42 ◼   ► requirements and that's why I always [TS]

00:16:43 ◼   ► expand a little more link to read the [TS]

00:16:45 ◼   ► description and read the reviews and I [TS]

00:16:47 ◼   ► encourage everybody who's working who's [TS]

00:16:49 ◼   ► looking in the App Store to read the [TS]

00:16:51 ◼   ► descriptions and read some of the [TS]

00:16:54 ◼   ► reviews like sort by most critical or [TS]

00:16:55 ◼   ► something to figure out what the thing [TS]

00:16:57 ◼   ► this thing is really going to run on [TS]

00:16:58 ◼   ► your device or not especially for games [TS]

00:16:59 ◼   ► and stuff because sometimes they require [TS]

00:17:00 ◼   ► a particular CPU or GPU speed and stuff [TS]

00:17:02 ◼   ► like that so this is an area of the [TS]

00:17:05 ◼   ► store that Apple could stand to improve [TS]

00:17:07 ◼   ► and and I don't know how long ago this [TS]

00:17:08 ◼   ► example was but I looked up the game and [TS]

00:17:10 ◼   ► it's still like this like the thing on [TS]

00:17:11 ◼   ► the left side says something different [TS]

00:17:12 ◼   ► than the description which you can't see [TS]

00:17:14 ◼   ► because this claps by default so shame [TS]

00:17:18 ◼   ► on Apple there all right now finally Mac [TS]

00:17:21 ◼   ► App Store upgrades lots and lots of [TS]

00:17:24 ◼   ► feedback on oh yeah also lots of [TS]

00:17:26 ◼   ► feedback and readability too but we're [TS]

00:17:27 ◼   ► going to do a Mac App Store upgrades [TS]

00:17:28 ◼   ► first because I think I have more to say [TS]

00:17:30 ◼   ► about that [TS]

00:17:31 ◼   ► maybe we'll see Oh some of the chat room [TS]

00:17:34 ◼   ► said the requirements you're taking from [TS]

00:17:35 ◼   ► build settings and input appeal is for [TS]

00:17:36 ◼   ► device requirements oh by the way I miss [TS]

00:17:38 ◼   ► is great new I think everybody's going [TS]

00:17:40 ◼   ► be relieved to hear that in the chat [TS]

00:17:41 ◼   ► room I heard that but then I don't say [TS]

00:17:43 ◼   ► you're saying I think you're just [TS]

00:17:44 ◼   ► lurking I'm reading all right you make [TS]

00:17:48 ◼   ► news of a new skd feature what is skd [TS]

00:17:54 ◼   ► SDK all right typos anyway I can't [TS]

00:17:57 ◼   ► believe that people in the Chairman have [TS]

00:17:59 ◼   ► typos and I'm leaving again I don't sit [TS]

00:18:00 ◼   ► and yes I yeah yeah now that's it dude [TS]

00:18:02 ◼   ► that anyone is over so I tried to sort [TS]

00:18:08 ◼   ► the Mac App Store upgrades feedback into [TS]

00:18:10 ◼   ► themes I'll see how well I did here one [TS]

00:18:13 ◼   ► of the themes and a lot of the email [TS]

00:18:15 ◼   ► that I got was the idea that it seems [TS]

00:18:18 ◼   ► like Apple is acknowledging the [TS]

00:18:21 ◼   ► potential existence of upgrades in their [TS]

00:18:24 ◼   ► wording for the user interface and [TS]

00:18:27 ◼   ► particularly people point out in the [TS]

00:18:29 ◼   ► iTunes application for iOS apps where [TS]

00:18:31 ◼   ► the button that lets you update all your [TS]

00:18:33 ◼   ► applications it says download all free [TS]

00:18:35 ◼   ► updates and the fact that the word free [TS]

00:18:38 ◼   ► is there is like its distinguishing [TS]

00:18:40 ◼   ► between free updates and non free [TS]

00:18:42 ◼   ► updates now iTunes being the typical UI [TS]

00:18:44 ◼   ► mess that it is when you click on the [TS]

00:18:47 ◼   ► button next to download all free updates [TS]

00:18:48 ◼   ► the dialog box that appears that prompts [TS]

00:18:50 ◼   ► you for your password the button that [TS]

00:18:52 ◼   ► lets you continue doing the thing you [TS]

00:18:54 ◼   ► want to do is labeled by so that doesn't [TS]

00:18:57 ◼   ► make much sense to me use click the [TS]

00:18:58 ◼   ► button says free then you're enter your [TS]

00:19:00 ◼   ► pass when you click buy and I know if it [TS]

00:19:02 ◼   ► was my parents or something they would [TS]

00:19:03 ◼   ► be saying huh is this gonna charge me [TS]

00:19:05 ◼   ► more money for something I clicked on [TS]

00:19:06 ◼   ► and said free but the button says buy [TS]

00:19:08 ◼   ► you have to go yeah it's just hit by I [TS]

00:19:10 ◼   ► know it says buy is just the standard [TS]

00:19:12 ◼   ► dial at whatever so that's kind of a [TS]

00:19:13 ◼   ► mess but I'd notice that as well but I [TS]

00:19:17 ◼   ► don't how much you could read into that [TS]

00:19:18 ◼   ► maybe they're just trying to reassure [TS]

00:19:19 ◼   ► people that they're free and not trying [TS]

00:19:22 ◼   ► to distinguish between free updates and [TS]

00:19:24 ◼   ► a potential future non free update [TS]

00:19:26 ◼   ► I don't know but lots lots of people [TS]

00:19:27 ◼   ► latched on to that as their hope that [TS]

00:19:30 ◼   ► someday paid upgrades would be coming to [TS]

00:19:33 ◼   ► the store sheer a wild wrote in with a [TS]

00:19:37 ◼   ► good meta question he says our upgrades [TS]

00:19:40 ◼   ► widely understood a widely understood [TS]

00:19:41 ◼   ► notion for consumers that's something we [TS]

00:19:44 ◼   ► didn't talk about like for non nerds for [TS]

00:19:47 ◼   ► people who have never really bought [TS]

00:19:48 ◼   ► software before getting an iOS device or [TS]

00:19:50 ◼   ► before having a Mac with the Mac App [TS]

00:19:51 ◼   ► Store do they even understand [TS]

00:19:54 ◼   ► and what a paid upgrade is or an upgrade [TS]

00:19:58 ◼   ► at all like maybe their notion maybe the [TS]

00:20:01 ◼   ► notion of software actually does match [TS]

00:20:03 ◼   ► what Apple has been doing where you pay [TS]

00:20:06 ◼   ► some money or not for a thing that makes [TS]

00:20:09 ◼   ► an icon appear on your thing right and [TS]

00:20:13 ◼   ► if they understand that when the little [TS]

00:20:16 ◼   ► other little picture thing has a number [TS]

00:20:18 ◼   ► on it that it tells you there's updates [TS]

00:20:19 ◼   ► to your applications and you get a newer [TS]

00:20:21 ◼   ► version of thing and maybe you notice [TS]

00:20:22 ◼   ► like oh it looks a little different now [TS]

00:20:23 ◼   ► like they added stuff to work with [TS]

00:20:24 ◼   ► friends or there's you know really more [TS]

00:20:26 ◼   ► ads all over it or whatever like the [TS]

00:20:29 ◼   ► idea that newer versions are available I [TS]

00:20:32 ◼   ► think Apple makes that easy enough that [TS]

00:20:34 ◼   ► you could figure out how to make that [TS]

00:20:35 ◼   ► happen you know on your phone or on your [TS]

00:20:38 ◼   ► Mac or whatever but clearly nowhere in [TS]

00:20:41 ◼   ► that process is more payment taking [TS]

00:20:43 ◼   ► place and like you just get an updated [TS]

00:20:45 ◼   ► version of that app I don't even know if [TS]

00:20:48 ◼   ► people understand that especially in the [TS]

00:20:49 ◼   ► case where like if you do an upgrade and [TS]

00:20:50 ◼   ► like oh I like the old version better [TS]

00:20:52 ◼   ► they move buttons around or something [TS]

00:20:53 ◼   ► you know you do have to pay for it but [TS]

00:20:56 ◼   ► you wish you had the old version of [TS]

00:20:58 ◼   ► course an apple with the App Store [TS]

00:21:00 ◼   ► provides no way for you to say no easy [TS]

00:21:02 ◼   ► way our regular consumers say unknown [TS]

00:21:04 ◼   ► and I'm bringing me back to the old [TS]

00:21:05 ◼   ► version I guess they could restore from [TS]

00:21:06 ◼   ► a backup but even that I think it's too [TS]

00:21:07 ◼   ► complicated for the average person for [TS]

00:21:09 ◼   ► the average person if you figure out the [TS]

00:21:11 ◼   ► upgrades thing and get a new version of [TS]

00:21:13 ◼   ► the friends and you don't like it and [TS]

00:21:14 ◼   ► you wish you had the previous version [TS]

00:21:15 ◼   ► back I think you're immediately beyond [TS]

00:21:18 ◼   ► your capacity to get that done without [TS]

00:21:20 ◼   ► doing a little bit of research or [TS]

00:21:21 ◼   ► learning something and that might be [TS]

00:21:23 ◼   ► frustrating but certainly no part of [TS]

00:21:25 ◼   ► that experiences that you have to pay [TS]

00:21:26 ◼   ► again for this application and he points [TS]

00:21:33 ◼   ► out that on iOS you have this problem [TS]

00:21:34 ◼   ► where if you were to buy a second [TS]

00:21:36 ◼   ► version and you had data associated with [TS]

00:21:38 ◼   ► the application it's not easy for the [TS]

00:21:40 ◼   ► new version of the application to share [TS]

00:21:41 ◼   ► the data with the old one because [TS]

00:21:42 ◼   ► they're sandbox and everything so that's [TS]

00:21:44 ◼   ► a confusing thing as well but like by [TS]

00:21:46 ◼   ► not having paid upgrades it you know the [TS]

00:21:50 ◼   ► impression that you're giving users on [TS]

00:21:52 ◼   ► these platforms is that you buy an app [TS]

00:21:54 ◼   ► once and it's yours forever there's a [TS]

00:21:57 ◼   ► later feedback that gets that gets more [TS]

00:21:59 ◼   ► into this thing but I think that's a [TS]

00:22:00 ◼   ► good question of like lose this thing we [TS]

00:22:02 ◼   ► keep talking about grades because we're [TS]

00:22:03 ◼   ► all Mac users and we know about like [TS]

00:22:05 ◼   ► paying paying for a new version of [TS]

00:22:07 ◼   ► Photoshop [TS]

00:22:08 ◼   ► paying less than you would pay if you're [TS]

00:22:09 ◼   ► buying for the first time that upgrade [TS]

00:22:10 ◼   ► pricing I don't think that concept [TS]

00:22:11 ◼   ► exists in the mind of most consumers who [TS]

00:22:14 ◼   ► are like buying iPhones or whatever so [TS]

00:22:16 ◼   ► that's a good point [TS]

00:22:17 ◼   ► Steve Craig points out that paid [TS]

00:22:20 ◼   ► upgrades in the Mac App Store or the iOS [TS]

00:22:22 ◼   ► App Store would certainly be a big [TS]

00:22:23 ◼   ► crowd-pleaser to announce the WotC I [TS]

00:22:25 ◼   ► think it would be but I don't think that [TS]

00:22:28 ◼   ► makes it any more or less likely that's [TS]

00:22:29 ◼   ► really not how Apple Apple operates and [TS]

00:22:31 ◼   ► people like the idea that apples like [TS]

00:22:32 ◼   ► carefully planning something and like [TS]

00:22:34 ◼   ► all they're intentionally not giving us [TS]

00:22:35 ◼   ► paid upgrade because they want to [TS]

00:22:36 ◼   ► announce a B C and have it be exciting [TS]

00:22:38 ◼   ► it's not really the way they work I mean [TS]

00:22:41 ◼   ► they'll hold something back if they have [TS]

00:22:43 ◼   ► to of like a week or so or a month or so [TS]

00:22:46 ◼   ► and then maybe they'll announce it a [TS]

00:22:48 ◼   ► little early if it's landing on an event [TS]

00:22:49 ◼   ► like WTC but Apple decides when WotC is [TS]

00:22:52 ◼   ► and they certainly haven't been holding [TS]

00:22:53 ◼   ► for years this feature so they could [TS]

00:22:55 ◼   ► have something to announce at WABC it's [TS]

00:22:56 ◼   ► not the way that work once you get a WWC [TS]

00:22:59 ◼   ► is a new phone in iOS 6 preview but [TS]

00:23:02 ◼   ► probably you know that's not why we [TS]

00:23:05 ◼   ► don't hit it's not centered around [TS]

00:23:06 ◼   ► events that's not how that works [TS]

00:23:08 ◼   ► Chris Clark wrote in to tell me that the [TS]

00:23:11 ◼   ► the concept of one low price for [TS]

00:23:15 ◼   ► everything and no upgrades his making [TS]

00:23:17 ◼   ► him adjust his buying habits so he's an [TS]

00:23:19 ◼   ► aperture customer and so aperture used [TS]

00:23:21 ◼   ► to be like this $200 app or whatever it [TS]

00:23:23 ◼   ► was and then when I went into the App [TS]

00:23:24 ◼   ► Store the like hey it's 70 bucks and [TS]

00:23:25 ◼   ► there's no more upgrades it's just 70 or [TS]

00:23:27 ◼   ► 80 bucks for everybody and so that [TS]

00:23:31 ◼   ► eliminates this by initially at a high [TS]

00:23:33 ◼   ► price and then get the upgrade to the [TS]

00:23:34 ◼   ► next version the lower price thing [TS]

00:23:35 ◼   ► everything is the lower price so yeah [TS]

00:23:37 ◼   ► welcome everybody make more people buy [TS]

00:23:38 ◼   ► software but now he's in a situation [TS]

00:23:40 ◼   ► where aperture 3 is already pretty old [TS]

00:23:42 ◼   ► this is like 2 years old and he's [TS]

00:23:45 ◼   ► reluctant to buy it because he knows [TS]

00:23:47 ◼   ► that if aperture 4 comes out like you [TS]

00:23:49 ◼   ► know in a couple months or something [TS]

00:23:50 ◼   ► which he thinks it's soon to be just [TS]

00:23:52 ◼   ► around the corner he's gonna have to buy [TS]

00:23:54 ◼   ► it all over again whereas if aperture 3 [TS]

00:23:57 ◼   ► was you know $200 but he knew he could [TS]

00:23:59 ◼   ► get an upgrade to aperture for 420 he [TS]

00:24:01 ◼   ► would buy aperture 3 now to get onboard [TS]

00:24:03 ◼   ► the upgrade train then paid a lower [TS]

00:24:05 ◼   ► price later so now he's kind of like [TS]

00:24:07 ◼   ► hesitant to buy because it's like if you [TS]

00:24:11 ◼   ► buy the old version the day before the [TS]

00:24:12 ◼   ► new version comes out there's you have [TS]

00:24:14 ◼   ► no recourse you don't get the new [TS]

00:24:16 ◼   ► version for a discounted price or free [TS]

00:24:18 ◼   ► or anything like that is like oh well [TS]

00:24:19 ◼   ► flex to be you right [TS]

00:24:20 ◼   ► whereas in the old model if you buy [TS]

00:24:22 ◼   ► Photoshop cs5 the day before CSX comes [TS]

00:24:25 ◼   ► out you can upgrade to CSX for a much [TS]

00:24:28 ◼   ► reduced price instead of having to pay [TS]

00:24:30 ◼   ► the full price for cs6 again and again I [TS]

00:24:32 ◼   ► think apples idea is well okay so lower [TS]

00:24:34 ◼   ► all your prices so that it's not painful [TS]

00:24:35 ◼   ► to get the new version no matter what [TS]

00:24:37 ◼   ► like lower your prices so that it's even [TS]

00:24:39 ◼   ► lower than the upgrade price would be [TS]

00:24:40 ◼   ► and isn't that doesn't make everybody [TS]

00:24:42 ◼   ► happy but people used to the old way [TS]

00:24:45 ◼   ► have new things to worry about there he [TS]

00:24:48 ◼   ► points out that maybe it's because he's [TS]

00:24:49 ◼   ► an Apple nerd and watch for upgrades and [TS]

00:24:50 ◼   ► things about this type of thing and [TS]

00:24:51 ◼   ► maybe it's not relevant at all to a [TS]

00:24:53 ◼   ► regular consumer and that's probably [TS]

00:24:54 ◼   ► true too but this is another example of [TS]

00:24:55 ◼   ► people who are used to one model of [TS]

00:24:57 ◼   ► software even just this is a consumer if [TS]

00:24:59 ◼   ► not as a developer might have trouble [TS]

00:25:01 ◼   ► adjusting to whatever the heck apples [TS]

00:25:02 ◼   ► trying to do especially since they seem [TS]

00:25:03 ◼   ► so reluctant to fully articulate what it [TS]

00:25:06 ◼   ► is they're trying to do had some [TS]

00:25:09 ◼   ► questions last time but in-app purchase [TS]

00:25:10 ◼   ► and how that relates to the Mac App [TS]

00:25:12 ◼   ► Store and I said it you know I didn't [TS]

00:25:14 ◼   ► know if it was in that gap store and you [TS]

00:25:15 ◼   ► said it was and it isn't in the Mac App [TS]

00:25:17 ◼   ► Store but subsequent feedback in me [TS]

00:25:18 ◼   ► actually looking at the documentation [TS]

00:25:19 ◼   ► afterwards has shown me that in-app [TS]

00:25:22 ◼   ► purchase isn't really a way to handle [TS]

00:25:25 ◼   ► paid upgrades at all there's two ways [TS]

00:25:27 ◼   ► you could do in-app purchase in the Mac [TS]

00:25:28 ◼   ► App Store the first one is where you're [TS]

00:25:31 ◼   ► unlocking features so you give them an [TS]

00:25:34 ◼   ► application and everything that that [TS]

00:25:36 ◼   ► application can do is already built into [TS]

00:25:38 ◼   ► the application and within in-app [TS]

00:25:41 ◼   ► purchase you could unlock functionality [TS]

00:25:43 ◼   ► right so you can have like the plain [TS]

00:25:45 ◼   ► version and then pay extra and it [TS]

00:25:47 ◼   ► unlocks all the pro features for [TS]

00:25:49 ◼   ► something isn't that like a paid upgrade [TS]

00:25:50 ◼   ► well no not really because the paid [TS]

00:25:51 ◼   ► upgrade is like you release a piece of [TS]

00:25:53 ◼   ► software and then you work for six more [TS]

00:25:55 ◼   ► months on version 2 of that software and [TS]

00:25:58 ◼   ► then you want to get some incremental [TS]

00:25:59 ◼   ► revenue from the people who've already [TS]

00:26:00 ◼   ► bought version 1 and if you're working [TS]

00:26:02 ◼   ► for 6 months that means the stuff you [TS]

00:26:03 ◼   ► finished at the end of those 6 months [TS]

00:26:04 ◼   ► isn't in the executable that the version [TS]

00:26:06 ◼   ► 1 people have and I suppose you could [TS]

00:26:08 ◼   ► release a new version of version 1 and [TS]

00:26:10 ◼   ► with all these features locked into it [TS]

00:26:11 ◼   ► and then charge them to unlock it ah but [TS]

00:26:14 ◼   ► I don't I don't know how that like what [TS]

00:26:18 ◼   ► if your application is radically [TS]

00:26:19 ◼   ► different right then you give them [TS]

00:26:21 ◼   ► version 2 and our city got version 1 and [TS]

00:26:25 ◼   ► they've unlocked features in version 1 [TS]

00:26:26 ◼   ► then you give them version 2 but you [TS]

00:26:28 ◼   ► don't change the name of the application [TS]

00:26:29 ◼   ► so you get version 2 but it looks [TS]

00:26:30 ◼   ► totally different but now stuff is [TS]

00:26:31 ◼   ► locked again it's a strange [TS]

00:26:34 ◼   ► I don't think that's what Apple intends [TS]

00:26:36 ◼   ► in-app purchases to to be like as a [TS]

00:26:40 ◼   ► replacement upgrades and maybe they do [TS]

00:26:41 ◼   ► it's hard to tell again they don't [TS]

00:26:42 ◼   ► really express their intent with these [TS]

00:26:44 ◼   ► features but it's hard to tell like is [TS]

00:26:45 ◼   ► this how you expect to stop great or [TS]

00:26:46 ◼   ► applications to keep giving people new [TS]

00:26:48 ◼   ► executables with successively larger [TS]

00:26:51 ◼   ► portions of it hidden as locked away [TS]

00:26:55 ◼   ► things and then you pay inside the [TS]

00:26:59 ◼   ► application to unlock those new things [TS]

00:27:01 ◼   ► and then we give you a new version that [TS]

00:27:02 ◼   ► has I guess has even more stuff locked [TS]

00:27:04 ◼   ► and then you pay to unlock those things [TS]

00:27:06 ◼   ► what about the things you're unlocking [TS]

00:27:07 ◼   ► revisions to the current features I'm [TS]

00:27:09 ◼   ► just thinking as an app developer like [TS]

00:27:10 ◼   ► how would you manage this set of [TS]

00:27:12 ◼   ► features that have been progressively [TS]

00:27:14 ◼   ► unlocked because you're not always [TS]

00:27:15 ◼   ► adding feature sometimes you're refining [TS]

00:27:16 ◼   ► the old ones [TS]

00:27:17 ◼   ► so I don't quite see how that works and [TS]

00:27:20 ◼   ► especially if you're going to radically [TS]

00:27:22 ◼   ► alter your product like version 2 is [TS]

00:27:23 ◼   ► like a major overhaul from version 1 you [TS]

00:27:26 ◼   ► can't keep releasing to the same product [TS]

00:27:27 ◼   ► because you're kind of stomping on the [TS]

00:27:29 ◼   ► version 1 people's toes you know I'm [TS]

00:27:32 ◼   ► talk more about that a little bit too [TS]

00:27:34 ◼   ► the whole idea of letting people keep [TS]

00:27:36 ◼   ► using what they'd like to use instead of [TS]

00:27:37 ◼   ► being forced to upgrade and the second [TS]

00:27:39 ◼   ► model is where you for in-app purchase [TS]

00:27:42 ◼   ► you just provide content so you can't [TS]

00:27:43 ◼   ► provide executables you can't modify [TS]

00:27:45 ◼   ► your applications bundle as that book [TS]

00:27:47 ◼   ► calls it you can just provide like [TS]

00:27:49 ◼   ► levels or data that you can put them a [TS]

00:27:51 ◼   ► Documents folder and that obviously [TS]

00:27:52 ◼   ► doesn't really apply to doing an upgrade [TS]

00:27:53 ◼   ► to an application [TS]

00:27:54 ◼   ► I can't alter the executable or any part [TS]

00:27:57 ◼   ► of it I can just provide your data for [TS]

00:27:58 ◼   ► games and stuff that might work if [TS]

00:28:00 ◼   ► you're just giving you levels but for an [TS]

00:28:02 ◼   ► application you really need to alter the [TS]

00:28:03 ◼   ► executable to provide new features huh [TS]

00:28:09 ◼   ► some musings on wilshire please blog [TS]

00:28:12 ◼   ► which I have again put in the show notes [TS]

00:28:13 ◼   ► is a Mac App Store needs paid upgrades [TS]

00:28:16 ◼   ► thinking about it more afterwards and [TS]

00:28:17 ◼   ► reading all the feedback it creasing Lee [TS]

00:28:20 ◼   ► looks to me kind of like you know about [TS]

00:28:22 ◼   ► talking to the bear that sounds like [TS]

00:28:24 ◼   ► something you would know about talking [TS]

00:28:25 ◼   ► to the bear like smoking the bear thing [TS]

00:28:29 ◼   ► or that you never heard of that it's [TS]

00:28:32 ◼   ► like when you talk to a stuffed animal [TS]

00:28:35 ◼   ► bear yeah to work something out you're [TS]

00:28:38 ◼   ► talking to an inanimate object because [TS]

00:28:40 ◼   ► the act of explaining it helps you work [TS]

00:28:42 ◼   ► out but this is for people who don't [TS]

00:28:45 ◼   ► have like radio internet radio shows [TS]

00:28:48 ◼   ► yeah okay I haven't done that I don't [TS]

00:28:51 ◼   ► know if it's a stuffed bear or even know [TS]

00:28:52 ◼   ► if is the right thing but it's it's done [TS]

00:28:54 ◼   ► I don't recommend going to talking - [TS]

00:28:56 ◼   ► bear calm don't do that all right [TS]

00:28:59 ◼   ► actually do it I'll put it into the into [TS]

00:29:01 ◼   ► the show notes so getting away from the [TS]

00:29:07 ◼   ► well-known saying that I apparently [TS]

00:29:08 ◼   ► don't remember very well [TS]

00:29:10 ◼   ► looking at the blog it's kind of like [TS]

00:29:13 ◼   ► we'll Shipley's having a conversation [TS]

00:29:14 ◼   ► with himself about how he has to change [TS]

00:29:17 ◼   ► his business right like the act of [TS]

00:29:20 ◼   ► writing down it's kind of like when [TS]

00:29:22 ◼   ► you're going to complain to somebody [TS]

00:29:24 ◼   ► about something or writing a long email [TS]

00:29:26 ◼   ► to complain to them and as you write it [TS]

00:29:27 ◼   ► as you try to articulate and justify [TS]

00:29:31 ◼   ► your position you lead yourself to the [TS]

00:29:34 ◼   ► things you can do to get around it [TS]

00:29:37 ◼   ► uh and that this thing kind of reads [TS]

00:29:39 ◼   ► like that like here's how my business [TS]

00:29:41 ◼   ► works here's how the new model makes my [TS]

00:29:44 ◼   ► business not work the same way and [TS]

00:29:46 ◼   ► here's how I can't make money the same [TS]

00:29:48 ◼   ► way I used to he doesn't quite get to [TS]

00:29:50 ◼   ► and therefore a call he does a little [TS]

00:29:52 ◼   ► bit and therefore I would have to change [TS]

00:29:54 ◼   ► my business an x y&z way to continue to [TS]

00:29:57 ◼   ► make money I would not be able to [TS]

00:29:58 ◼   ► provide upgrades ongoing and have to [TS]

00:30:00 ◼   ► make new products because you know he [TS]

00:30:02 ◼   ► kind of touches on that a little bit but [TS]

00:30:03 ◼   ► that's that's how I'm starting to view [TS]

00:30:05 ◼   ► this and that's a lot of the people who [TS]

00:30:07 ◼   ► are don't really have much stake and it [TS]

00:30:10 ◼   ► developed like they're just consumers [TS]

00:30:11 ◼   ► they say well yeah I don't really care [TS]

00:30:13 ◼   ► if it's tough for consumers maybe Apple [TS]

00:30:14 ◼   ► doesn't either they're just saying not [TS]

00:30:15 ◼   ► you know just adjust Apple decides this [TS]

00:30:17 ◼   ► is what we're going to do and if [TS]

00:30:19 ◼   ► developers who just have to adjust to it [TS]

00:30:20 ◼   ► and that big blog post like that from [TS]

00:30:24 ◼   ► ville Shipley is kind of like him coming [TS]

00:30:26 ◼   ► to terms with how the old model is not [TS]

00:30:28 ◼   ► going to work for him and possible ways [TS]

00:30:30 ◼   ► that he can adjust to it he's also [TS]

00:30:32 ◼   ► complaining and saying look Apple if you [TS]

00:30:33 ◼   ► would just provide this feature then I [TS]

00:30:35 ◼   ► wouldn't have to adjust in this way and [TS]

00:30:36 ◼   ► we could continue to make money the [TS]

00:30:37 ◼   ► normal way we did and he also argues for [TS]

00:30:39 ◼   ► why he thinks the way he used to make [TS]

00:30:41 ◼   ► money is actually good for consumers in [TS]

00:30:44 ◼   ► terms of being able to make a major new [TS]

00:30:47 ◼   ► versions of a product instead of just [TS]

00:30:48 ◼   ► making one product and then quickly [TS]

00:30:50 ◼   ► moving on and saying well that's done [TS]

00:30:51 ◼   ► I'm never going to look at that product [TS]

00:30:52 ◼   ► again I don't care if there's obvious [TS]

00:30:53 ◼   ► areas where it can be enhanced you know [TS]

00:30:55 ◼   ► and it'll never get any better maybe [TS]

00:30:56 ◼   ► I'll just do bug fixes and moving on [TS]

00:30:58 ◼   ► because it's the only way I can [TS]

00:30:59 ◼   ► Oh another random point from the [TS]

00:31:04 ◼   ► interwebs Adam Hyland tweeted that both [TS]

00:31:08 ◼   ► me and Mark a lot of people addressing [TS]

00:31:10 ◼   ► both of us in a group on this topic are [TS]

00:31:12 ◼   ► missing the main distinction between the [TS]

00:31:13 ◼   ► iOS and the Mac App Store's volume [TS]

00:31:16 ◼   ► growth in the platform and I tweeted [TS]

00:31:17 ◼   ► back to him that I thought I understood [TS]

00:31:18 ◼   ► what he was getting at but then he made [TS]

00:31:19 ◼   ► another tweet that made me think that we [TS]

00:31:21 ◼   ► were talking about different things so [TS]

00:31:22 ◼   ► I'm still not sure exactly what he was [TS]

00:31:23 ◼   ► talking about but here's what I took [TS]

00:31:24 ◼   ► from that tweet uh and it's true that we [TS]

00:31:27 ◼   ► didn't talk about it when the platform [TS]

00:31:29 ◼   ► is growing rapidly new customers can far [TS]

00:31:32 ◼   ► outweigh upgrading customers so for [TS]

00:31:34 ◼   ► example on iOS who cares if the [TS]

00:31:37 ◼   ► customers you sold version one of your [TS]

00:31:39 ◼   ► product if you can't get any more money [TS]

00:31:40 ◼   ► from them just release a new version of [TS]

00:31:42 ◼   ► your product that all the original [TS]

00:31:44 ◼   ► pressures get for free that's a massive [TS]

00:31:46 ◼   ► you know awesome rewrite because the [TS]

00:31:50 ◼   ► amount of new people you're going to [TS]

00:31:51 ◼   ► sell to is so much bigger than the [TS]

00:31:53 ◼   ► amount of people use because it like a [TS]

00:31:54 ◼   ► hockey stick type growth graph so I [TS]

00:31:55 ◼   ► don't care if I don't get any money from [TS]

00:31:57 ◼   ► any existing customers my new customers [TS]

00:31:59 ◼   ► are where it's at is there's so many [TS]

00:32:00 ◼   ► more of them and if your platform is [TS]

00:32:02 ◼   ► growing with a hockey step hockey stick [TS]

00:32:04 ◼   ► type growth curve that works out fine [TS]

00:32:06 ◼   ► but the Mac platform even though it's [TS]

00:32:09 ◼   ► growing and it's growing faster than the [TS]

00:32:10 ◼   ► rest of the PC market is not a hockey [TS]

00:32:11 ◼   ► stick quite yet and so now existing [TS]

00:32:15 ◼   ► customers are a much more significant [TS]

00:32:16 ◼   ► portion of your customer base there [TS]

00:32:19 ◼   ► aren't 10 times as many new customers [TS]

00:32:21 ◼   ► ready and ready and waiting out there to [TS]

00:32:23 ◼   ► buy your product maybe it's only like 50 [TS]

00:32:27 ◼   ► percent more or 100 percent more [TS]

00:32:28 ◼   ► customers but not a thousand or ten [TS]

00:32:31 ◼   ► thousand and so you have to consider [TS]

00:32:33 ◼   ► like look I would really like to get [TS]

00:32:35 ◼   ► some incremental revenue for this six [TS]

00:32:37 ◼   ► months or years worth of work I did in [TS]

00:32:38 ◼   ► this application from the people who [TS]

00:32:40 ◼   ► already bought version 1 because I'm [TS]

00:32:42 ◼   ► delivering lots of value in if I give it [TS]

00:32:43 ◼   ► to them for free I'm how do i recoup my [TS]

00:32:46 ◼   ► costs are there enough new users to make [TS]

00:32:49 ◼   ► my money back and I think that is [TS]

00:32:51 ◼   ► important distinction and I don't think [TS]

00:32:53 ◼   ► it's lost on Apple but it's a kind of [TS]

00:32:55 ◼   ► it's kind of the reason you don't hear [TS]

00:32:56 ◼   ► iOS devs complaining quite as much about [TS]

00:32:58 ◼   ► this because on iOS especially in the [TS]

00:32:59 ◼   ► beginning this really was true so what [TS]

00:33:01 ◼   ► if you can't make money off the people [TS]

00:33:02 ◼   ► who already bought your app so many more [TS]

00:33:04 ◼   ► people buy iPhones every year like [TS]

00:33:05 ◼   ► scrolling like crazy that the existing [TS]

00:33:08 ◼   ► customers are just lost in the noise [TS]

00:33:09 ◼   ► whereas in the Mac platform it's much [TS]

00:33:12 ◼   ► more mature and not growing [TS]

00:33:13 ◼   ► fast at least so far and the Mac devs [TS]

00:33:16 ◼   ► are much harder hit by this type of [TS]

00:33:18 ◼   ► phenomenon and that's kind of why I [TS]

00:33:19 ◼   ► think you see them complaining about it [TS]

00:33:20 ◼   ► more than the iOS devs at this point [TS]

00:33:22 ◼   ► the Iowa steps complained like in theory [TS]

00:33:24 ◼   ► but in practice it like once they saw [TS]

00:33:29 ◼   ► that okay well like the new customers [TS]

00:33:31 ◼   ► are dominating anyway so I guess I can [TS]

00:33:32 ◼   ► just continue to go along and it'll be [TS]

00:33:34 ◼   ► okay on Marco show this week he [TS]

00:33:38 ◼   ► mentioned something that I meant to get [TS]

00:33:40 ◼   ► to in my discussion which is the Joel [TS]

00:33:45 ◼   ► Spolsky strategy letter five Roman [TS]

00:33:47 ◼   ► numeral five from way back when he talks [TS]

00:33:50 ◼   ► about commoditizing your compliments [TS]

00:33:51 ◼   ► which i think is not a concept that he [TS]

00:33:52 ◼   ► came up with but in typical Joel fashion [TS]

00:33:55 ◼   ► he's just explaining something from [TS]

00:33:57 ◼   ► economics or whatever or is a past [TS]

00:34:01 ◼   ► experience and sending it out to a wider [TS]

00:34:03 ◼   ► audience and Marco talked about this on [TS]

00:34:06 ◼   ► his show and I think it's a good point [TS]

00:34:07 ◼   ► about one of the things that Apple could [TS]

00:34:09 ◼   ► be trying to do I grabbed a few passages [TS]

00:34:11 ◼   ► from it so I can read it here because [TS]

00:34:13 ◼   ► Marco mentioned it but for people who [TS]

00:34:16 ◼   ► haven't read this article this is what [TS]

00:34:18 ◼   ► monetizing your confluence is about so [TS]

00:34:21 ◼   ► first a compliment is a product that I'm [TS]

00:34:23 ◼   ► quoting from Joel's thing here a [TS]

00:34:25 ◼   ► compliment is a product that you usually [TS]

00:34:26 ◼   ► buy together with another product gas [TS]

00:34:28 ◼   ► and cars or complements computer [TS]

00:34:29 ◼   ► hardware as a classic complement of [TS]

00:34:31 ◼   ► computer operating system babysitter's [TS]

00:34:33 ◼   ► are a complement of a dinner at fine [TS]

00:34:34 ◼   ► restaurant that's typical Joel humor [TS]

00:34:37 ◼   ► there so that's what a compliment is and [TS]

00:34:40 ◼   ► he says demand for a product increases [TS]

00:34:42 ◼   ► when the prices of prices of its [TS]

00:34:43 ◼   ► complements decrease for example flights [TS]

00:34:46 ◼   ► to Miami become cheaper demand for hotel [TS]

00:34:47 ◼   ► rooms in Miami goes up because more [TS]

00:34:49 ◼   ► people are flying to Miami in need of [TS]

00:34:51 ◼   ► room so in general a company's strategic [TS]

00:34:54 ◼   ► interest is going to be to get the price [TS]

00:34:56 ◼   ► of their compliments as low as possible [TS]

00:34:58 ◼   ► at the lowest theoretical sustainable [TS]

00:35:01 ◼   ► price would be commodity price the price [TS]

00:35:03 ◼   ► arises when you have a bunch of [TS]

00:35:04 ◼   ► competitors offering indistinguishable [TS]

00:35:05 ◼   ► goods so smart companies tried to [TS]

00:35:07 ◼   ► commoditize their products complements [TS]

00:35:09 ◼   ► right so if you look at Apple's stance [TS]

00:35:12 ◼   ► on software with that view and you [TS]

00:35:14 ◼   ► realize by just somebody looking Apple's [TS]

00:35:16 ◼   ► balance sheet that they make their money [TS]

00:35:17 ◼   ► selling hardware the obvious compliment [TS]

00:35:19 ◼   ► to hardware is software and according to [TS]

00:35:21 ◼   ► this theory it's an apples best interest [TS]

00:35:23 ◼   ► to commoditize software to make it as [TS]

00:35:25 ◼   ► low cost as [TS]

00:35:26 ◼   ► but because the MOR software its [TS]

00:35:30 ◼   ► customers can afford to buy and the more [TS]

00:35:32 ◼   ► software that's available the more [TS]

00:35:33 ◼   ► useful its hardware becomes so they [TS]

00:35:36 ◼   ► don't want every software product cost [TS]

00:35:38 ◼   ► hundreds of dollars because it makes [TS]

00:35:39 ◼   ► their hardware much less useful they [TS]

00:35:41 ◼   ► would like their complement software to [TS]

00:35:42 ◼   ► be a commodity super cheap really easy [TS]

00:35:44 ◼   ► to buy because the cheaper software is [TS]

00:35:49 ◼   ► the more useful their hardware products [TS]

00:35:51 ◼   ► are and therefore like the bigger profit [TS]

00:35:52 ◼   ► margins they can get on their hardware [TS]

00:35:53 ◼   ► or the more demand that will be for the [TS]

00:35:55 ◼   ► hardware because had to run the software [TS]

00:35:56 ◼   ► you need this piece of hardware so they [TS]

00:35:57 ◼   ► want to make the big fat profit margins [TS]

00:35:59 ◼   ► and they want once you get this piece of [TS]

00:36:01 ◼   ► hardware their customers to be able to [TS]

00:36:03 ◼   ► get all the compliments this hardware [TS]

00:36:05 ◼   ► really cheaply right the same way convoy [TS]

00:36:07 ◼   ► manufacturers was gas was like two cents [TS]

00:36:09 ◼   ► a gallon because that would make them [TS]

00:36:10 ◼   ► sell a hell of a lot more cars right [TS]

00:36:11 ◼   ► if the complement to cars was you know [TS]

00:36:14 ◼   ► like car insurance or gas was super [TS]

00:36:16 ◼   ► duper cheap they can sell a lot more [TS]

00:36:17 ◼   ► cars this is the basic economics right [TS]

00:36:20 ◼   ► now the the part that joel says at the [TS]

00:36:23 ◼   ► end here is that the idea you want the [TS]

00:36:25 ◼   ► you want the pricier accomplice to go as [TS]

00:36:27 ◼   ► low as possible to become a commodity [TS]

00:36:29 ◼   ► price and his definition of a commodity [TS]

00:36:31 ◼   ► price is when you have a bunch of [TS]

00:36:34 ◼   ► competitors offering indistinguishable [TS]

00:36:35 ◼   ► goods like you know oranges or commodity [TS]

00:36:37 ◼   ► or the because what's the difference in [TS]

00:36:39 ◼   ► one orange and other aren't just [TS]

00:36:40 ◼   ► something you're not talking about [TS]

00:36:41 ◼   ► artisanal hand massage hippie grown [TS]

00:36:44 ◼   ► oranges like for the most part you know [TS]

00:36:46 ◼   ► it's a commodity right there you know [TS]

00:36:48 ◼   ► that you're not distinguishing based on [TS]

00:36:50 ◼   ► and when i read this i think okay so [TS]

00:36:53 ◼   ► this can monetize in your competence [TS]

00:36:55 ◼   ► thing as an explanation of why apple [TS]

00:36:57 ◼   ► wants to drive down software prices and [TS]

00:36:58 ◼   ► all this business huh my question is is [TS]

00:37:01 ◼   ► this really how Apple sees third-party [TS]

00:37:02 ◼   ► developers can software ever be a [TS]

00:37:04 ◼   ► commodity because software is not [TS]

00:37:06 ◼   ► oranges it's not like oranges at all [TS]

00:37:08 ◼   ► that they're the goods are not [TS]

00:37:10 ◼   ► indistinguishable in fact I would say [TS]

00:37:12 ◼   ► the the range and variability of [TS]

00:37:14 ◼   ► software quality you know one [TS]

00:37:16 ◼   ► application compare the other is [TS]

00:37:17 ◼   ► tremendous it's bigger than perhaps in [TS]

00:37:18 ◼   ► any other endeavor like it's certainly [TS]

00:37:20 ◼   ► larger than the difference between the [TS]

00:37:21 ◼   ► best television you can buy and the [TS]

00:37:23 ◼   ► worst television you can buy the [TS]

00:37:24 ◼   ► difference between the worst app on the [TS]

00:37:26 ◼   ► App Store and the best app on the App [TS]

00:37:27 ◼   ► Store is tremendous like orders of [TS]

00:37:29 ◼   ► magnitude software is just simply not a [TS]

00:37:32 ◼   ► commodity so I don't think you can ever [TS]

00:37:33 ◼   ► get it down to commodity pricing and the [TS]

00:37:36 ◼   ► danger of driving the price of software [TS]

00:37:37 ◼   ► down to get more people to buy apps and [TS]

00:37:40 ◼   ► so they can derive more value from Apple [TS]

00:37:41 ◼   ► hardware there's lots of dangers in that [TS]

00:37:43 ◼   ► like for example if you keep driving the [TS]

00:37:46 ◼   ► price down to the point where your best [TS]

00:37:47 ◼   ► developers either don't survive or at [TS]

00:37:49 ◼   ► least don't thrive like because you're [TS]

00:37:51 ◼   ► taking away all their profits by trying [TS]

00:37:53 ◼   ► to drive the prices down then you're [TS]

00:37:55 ◼   ► lowering the average quality of the [TS]

00:37:57 ◼   ► applications available on the App Store [TS]

00:37:58 ◼   ► and that's bad for you is a hardware [TS]

00:38:00 ◼   ► vendor you want like Apple Rewards like [TS]

00:38:02 ◼   ► with the Apple Design Awards and what's [TS]

00:38:04 ◼   ► up they're trying to say they highlight [TS]

00:38:05 ◼   ► their best apps they've you know they [TS]

00:38:07 ◼   ► show like buy our hardware you can use [TS]

00:38:09 ◼   ► all these awesome applications well if [TS]

00:38:10 ◼   ► the people who make the awesomest of the [TS]

00:38:12 ◼   ► awesome applications can't make enough [TS]

00:38:15 ◼   ► money to keep making applications that [TS]

00:38:17 ◼   ► awesome and they have to like turn [TS]

00:38:18 ◼   ► things down and try to make them not [TS]

00:38:19 ◼   ► quite as good or make them not quite [TS]

00:38:21 ◼   ► have as many features or what that's bad [TS]

00:38:22 ◼   ► for Apple I don't think you can ever [TS]

00:38:24 ◼   ► software is not gasoline it's that you [TS]

00:38:26 ◼   ► know it may be the complement to their [TS]

00:38:28 ◼   ► hardware but it's not you can never get [TS]

00:38:30 ◼   ► it down to commodity pricing I think [TS]

00:38:32 ◼   ► it's really dangerous to even attempt to [TS]

00:38:35 ◼   ► get it down to like like there's a line [TS]

00:38:38 ◼   ► you can't just keep pushing the price of [TS]

00:38:39 ◼   ► that down through competition and so on [TS]

00:38:41 ◼   ► and so forth because Apple is trying I [TS]

00:38:44 ◼   ► think with Apple that's efforts to [TS]

00:38:45 ◼   ► highlight the best software products [TS]

00:38:47 ◼   ► that's Apple's effort to highlight the [TS]

00:38:49 ◼   ► good and to give the best competitors [TS]

00:38:51 ◼   ► ability the best software makers and [TS]

00:38:53 ◼   ► ability to make money but the other side [TS]

00:38:55 ◼   ► of those coin is all the other things [TS]

00:38:56 ◼   ► they seem to be doing to push prices [TS]

00:38:57 ◼   ► down and make it more difficult for [TS]

00:38:59 ◼   ► software vendors to be to continue to [TS]

00:39:01 ◼   ► sustain their businesses without [TS]

00:39:03 ◼   ► altering the way they do things to [TS]

00:39:05 ◼   ► reduce quality or reduce feature set or [TS]

00:39:07 ◼   ► both and as I said last show even if the [TS]

00:39:13 ◼   ► developers can survive and learn to [TS]

00:39:14 ◼   ► thrive the long-term effect may be the [TS]

00:39:17 ◼   ► complex feature-rich applications start [TS]

00:39:19 ◼   ► to dwindle replace kind of with like [TS]

00:39:21 ◼   ► single serving applications like wimpy [TS]

00:39:23 ◼   ► little apps because the developer said [TS]

00:39:25 ◼   ► well there's no money in continuing to [TS]

00:39:27 ◼   ► iterate on this application to make [TS]

00:39:28 ◼   ► version 2 much better and add these [TS]

00:39:29 ◼   ► features because we can't get we don't [TS]

00:39:31 ◼   ► have a good way to make new revenue yet [TS]

00:39:33 ◼   ► so let's just start a new application [TS]

00:39:34 ◼   ► there's something entirely different and [TS]

00:39:35 ◼   ► you end up with this long trail of kind [TS]

00:39:37 ◼   ► of applications that were made in a year [TS]

00:39:39 ◼   ► or two and sold for awhile and a bug fix [TS]

00:39:41 ◼   ► a little bit but never really got any [TS]

00:39:43 ◼   ► better and then you got to move on to [TS]

00:39:44 ◼   ► the next one because you can't make any [TS]

00:39:45 ◼   ► money off the long term commitment of [TS]

00:39:47 ◼   ► that app Marco tweeted today about it's [TS]

00:39:51 ◼   ► in a series of tweets and I highlighted [TS]

00:39:53 ◼   ► one of them here [TS]

00:39:54 ◼   ► I think he was responding to someone [TS]

00:39:55 ◼   ► else's said it's not a race to the [TS]

00:39:56 ◼   ► bottom talking about the prices you know [TS]

00:39:58 ◼   ► like how everyone's price is going down [TS]

00:40:00 ◼   ► down down it's a shift towards simpler [TS]

00:40:02 ◼   ► apps a la carte so instead of having one [TS]

00:40:04 ◼   ► big honkin complicated application has [TS]

00:40:06 ◼   ► continually revised which again Elijah [TS]

00:40:08 ◼   ► we talked about how Apple may be trying [TS]

00:40:09 ◼   ► to discourage the idea of companies [TS]

00:40:11 ◼   ► building built around a single app that [TS]

00:40:13 ◼   ► an app to just get bigger and more [TS]

00:40:14 ◼   ► feature-rich as time goes on Marco says [TS]

00:40:17 ◼   ► is to shift toward simpler apps on the [TS]

00:40:18 ◼   ► Alucard idea I think is that you buy [TS]

00:40:21 ◼   ► multiple smaller apps instead of buying [TS]

00:40:23 ◼   ► one thing Hawking app that keeps getting [TS]

00:40:25 ◼   ► revised in the UK do keep upgrading that [TS]

00:40:28 ◼   ► that's another way of saying the same [TS]

00:40:30 ◼   ► thing but I my position is that the [TS]

00:40:31 ◼   ► complicated apps is a place for them [TS]

00:40:33 ◼   ► shift old simpler is good but especially [TS]

00:40:35 ◼   ► on a platform like iOS where if you have [TS]

00:40:38 ◼   ► a bunch of small applications getting [TS]

00:40:39 ◼   ► them to interoperate and communicate [TS]

00:40:41 ◼   ► with each other is not particularly easy [TS]

00:40:42 ◼   ► not easy to get things to share data [TS]

00:40:44 ◼   ► this is a longtime complaint about iOS [TS]

00:40:47 ◼   ► presumably iOS 6 will address this in [TS]

00:40:49 ◼   ► some way uh it's not like UNIX where you [TS]

00:40:52 ◼   ► have a bunch of single simple single [TS]

00:40:53 ◼   ► purpose tools that all work together I [TS]

00:40:58 ◼   ► because it's very difficult to make [TS]

00:41:00 ◼   ► individual applications work together [TS]

00:41:01 ◼   ► because their sandbox that I don't have [TS]

00:41:02 ◼   ► a good way to share data there's no [TS]

00:41:03 ◼   ► shared location for documents right so [TS]

00:41:06 ◼   ► if that's apple's plan they're executing [TS]

00:41:07 ◼   ► it poorly they are getting simpler [TS]

00:41:10 ◼   ► single serving apps they're not getting [TS]

00:41:12 ◼   ► the benefits of them working together [TS]

00:41:19 ◼   ► god this goes on forever I have more do [TS]

00:41:22 ◼   ► you want to do a sponsor before I go on [TS]

00:41:23 ◼   ► done with this yeah you know we probably [TS]

00:41:25 ◼   ► should it's about that time forty [TS]

00:41:28 ◼   ► minutes in we'll do our 20 minutes [TS]

00:41:30 ◼   ► sponsor break now harvest painless time [TS]

00:41:35 ◼   ► tracking talked about these guys before [TS]

00:41:36 ◼   ► they're back and they're they're just as [TS]

00:41:39 ◼   ► awesome we use these guys too for all of [TS]

00:41:42 ◼   ► our time tracking stuff and they really [TS]

00:41:45 ◼   ► are great and the main thing the main [TS]

00:41:46 ◼   ► word I've been emphasizing when you [TS]

00:41:48 ◼   ► think of these guys is painless they [TS]

00:41:52 ◼   ► make time tracking painless because [TS]

00:41:53 ◼   ► nobody likes to do it nobody wants to [TS]

00:41:56 ◼   ► track their time but you want to be fair [TS]

00:41:58 ◼   ► about it whether you're an employer who [TS]

00:42:01 ◼   ► has people reporting time for you or [TS]

00:42:03 ◼   ► whether you're an employee or somebody [TS]

00:42:06 ◼   ► who has too [TS]

00:42:06 ◼   ► bill they're clients this is a great [TS]

00:42:09 ◼   ► solution for doing those things and more [TS]

00:42:12 ◼   ► a given example and this the angle I [TS]

00:42:15 ◼   ► haven't really talked about that much [TS]

00:42:16 ◼   ► but I have people who work for me when I [TS]

00:42:18 ◼   ► want to track their time I give them an [TS]

00:42:21 ◼   ► account on my harvest setup they go in [TS]

00:42:23 ◼   ► they track their time I create a project [TS]

00:42:25 ◼   ► I create the billable hours I can keep [TS]

00:42:27 ◼   ► track of everything and then I know at [TS]

00:42:30 ◼   ► any given time exactly what the people [TS]

00:42:32 ◼   ► have been working on how much time [TS]

00:42:34 ◼   ► they've spent on it and how much that's [TS]

00:42:35 ◼   ► going to cost me and from their side [TS]

00:42:38 ◼   ► they know what they're billing for and [TS]

00:42:40 ◼   ► there are tons of great apps that [TS]

00:42:42 ◼   ► harvest has made to make this even [TS]

00:42:44 ◼   ► easier [TS]

00:42:45 ◼   ► there's the iPhone app you put that on [TS]

00:42:46 ◼   ► your iPhone you can track time right [TS]

00:42:48 ◼   ► there all connects to the website [TS]

00:42:49 ◼   ► Android app for that too sure of course [TS]

00:42:51 ◼   ► they have their main interface has [TS]

00:42:53 ◼   ► always been via the web now they've got [TS]

00:42:54 ◼   ► a new native Mac App harvest format I've [TS]

00:42:58 ◼   ► told you about this before but it's [TS]

00:43:00 ◼   ► really smart you start working on [TS]

00:43:01 ◼   ► something you get interrupted you have [TS]

00:43:03 ◼   ► to take a phone call you go downstairs [TS]

00:43:04 ◼   ► to lunch whatever it is and you realize [TS]

00:43:06 ◼   ► oh I left that thing running I can't [TS]

00:43:09 ◼   ► build for that thirty minutes while I [TS]

00:43:10 ◼   ► was gone the apps smart it knows you've [TS]

00:43:12 ◼   ► been idle same with your eye chat client [TS]

00:43:13 ◼   ► knows you've been idle and subtract that [TS]

00:43:16 ◼   ► time and not wrongfully bill it to your [TS]

00:43:18 ◼   ► customer tons of great stuff like that [TS]

00:43:19 ◼   ► they've thought of everything so all of [TS]

00:43:22 ◼   ► this is you get a free 30-day trial with [TS]

00:43:24 ◼   ► it so go to get harvest comm slash 5x5 [TS]

00:43:28 ◼   ► that's where you go to sign up after [TS]

00:43:31 ◼   ► your trial periods up thirty days later [TS]

00:43:33 ◼   ► you want to keep using it you want to [TS]

00:43:34 ◼   ► sign up excellent do it use a code five [TS]

00:43:36 ◼   ► by five at checkout and you get 50% off [TS]

00:43:39 ◼   ► your first month not bad so go check it [TS]

00:43:42 ◼   ► out get harvest comm slash 5x5 50% off [TS]

00:43:47 ◼   ► 50% off the big percent yeah that's [TS]

00:43:51 ◼   ► almost half almost continuing this so I [TS]

00:43:58 ◼   ► left this one for last this big feedback [TS]

00:44:00 ◼   ► because I think it sums up a lot of [TS]

00:44:02 ◼   ► issues we just talked about this is from [TS]

00:44:03 ◼   ► Adam drew and I think it just came in [TS]

00:44:04 ◼   ► just before the show he says the way I [TS]

00:44:07 ◼   ► see it Apple is trying to reshape the is [TS]

00:44:09 ◼   ► V slash developer world whenever C is V [TS]

00:44:11 ◼   ► I think this is a PC guy because that's [TS]

00:44:13 ◼   ► what they call and indie developers over [TS]

00:44:14 ◼   ► on the PC side independent software [TS]

00:44:16 ◼   ► vendor reshaping the is V slash [TS]

00:44:19 ◼   ► developer world to be more [TS]

00:44:20 ◼   ► the more centric fact is the old system [TS]

00:44:22 ◼   ► is very good for developers not but not [TS]

00:44:24 ◼   ► very good for customers it leads to [TS]

00:44:25 ◼   ► large expensive software projects that [TS]

00:44:27 ◼   ► are slow to change slow to evolve and [TS]

00:44:28 ◼   ► are hard to use the old model of high [TS]

00:44:32 ◼   ► initial price and medium to high upgrade [TS]

00:44:33 ◼   ► price encourages developers to write and [TS]

00:44:35 ◼   ► curate large decades-old software like [TS]

00:44:37 ◼   ► Pro Tools MS Office and Photoshop that's [TS]

00:44:40 ◼   ► true uh I'm not quite sure I agree with [TS]

00:44:44 ◼   ► his well continued reading here he's [TS]

00:44:50 ◼   ► saying their price far too high for [TS]

00:44:51 ◼   ► individuals they're slow to innovate [TS]

00:44:53 ◼   ► slow to adapt to changes in our [TS]

00:44:54 ◼   ► outclassed by smaller more nimble [TS]

00:44:55 ◼   ► projects like GarageBand I life--and [TS]

00:44:57 ◼   ► Pixelmator they're older than things [TS]

00:45:00 ◼   ► like GarageBand iLife and Pixelmator but [TS]

00:45:03 ◼   ► when I think about something like [TS]

00:45:04 ◼   ► Photoshop in particular here it's old [TS]

00:45:09 ◼   ► because it's been around forever but at [TS]

00:45:11 ◼   ► one point I was like I don't know in the [TS]

00:45:12 ◼   ► early 90s late 80s it's really old [TS]

00:45:15 ◼   ► application but compared Photoshop 1.0 [TS]

00:45:18 ◼   ► to Photoshop cs6 like you the fact that [TS]

00:45:21 ◼   ► they both are called Photoshop and you [TS]

00:45:23 ◼   ► might see some common tools in the [TS]

00:45:24 ◼   ► palette it's the only thing really [TS]

00:45:25 ◼   ► joining those things together [TS]

00:45:27 ◼   ► they're worlds apart I don't think the [TS]

00:45:30 ◼   ► the idea that like Photoshop can make [TS]

00:45:33 ◼   ► the 1.0 and they just have to bribe free [TS]

00:45:36 ◼   ► upgrades that for that forever or they [TS]

00:45:37 ◼   ► have to produce Photoshop 2.0 and make [TS]

00:45:39 ◼   ► people buy it as a separate product and [TS]

00:45:41 ◼   ► deal with the confusion that's entailed [TS]

00:45:43 ◼   ► with having both those things available [TS]

00:45:44 ◼   ► at the same time and so on and so forth [TS]

00:45:46 ◼   ► if you can't build a company around like [TS]

00:45:49 ◼   ► building up expertise getting the best [TS]

00:45:50 ◼   ► image processing software developers [TS]

00:45:53 ◼   ► that you can hire and building a company [TS]

00:45:56 ◼   ► around making an awesome image [TS]

00:45:57 ◼   ► application and providing paid upgrades [TS]

00:46:00 ◼   ► to it that's what makes you get from 1.0 [TS]

00:46:01 ◼   ► to cs6 I don't know if you can get from [TS]

00:46:03 ◼   ► one point over to CSX if every time you [TS]

00:46:05 ◼   ► want to add to add a major feature like [TS]

00:46:07 ◼   ► oh I don't know adding layers in [TS]

00:46:08 ◼   ► Photoshop 3 or something or whatever [TS]

00:46:09 ◼   ► version that came out and do you have to [TS]

00:46:12 ◼   ► say ok well we're just going to put an [TS]

00:46:15 ◼   ► additional product up called Photoshop [TS]

00:46:16 ◼   ► three but Photoshop 2 is available when [TS]

00:46:19 ◼   ► you search for Photoshop on the shore [TS]

00:46:20 ◼   ► store we hope that Apple will sort them [TS]

00:46:22 ◼   ► correctly and we hope you won't [TS]

00:46:23 ◼   ► accidentally buy Photoshop 2 and then be [TS]

00:46:24 ◼   ► upset and demand a refund because we [TS]

00:46:27 ◼   ► have to pay for the 30% on the refunds [TS]

00:46:29 ◼   ► and you know it's it's kind of a mess [TS]

00:46:31 ◼   ► there and it I like the idea [TS]

00:46:34 ◼   ► software products evolving over years [TS]

00:46:36 ◼   ► and years and decades and decades and [TS]

00:46:38 ◼   ► getting better because it allows the [TS]

00:46:39 ◼   ► company making them to to specialize and [TS]

00:46:42 ◼   ► to hire the best kind of developers for [TS]

00:46:43 ◼   ► that kind of application I don't think [TS]

00:46:44 ◼   ► you arrive at cs6 you know just by a [TS]

00:46:49 ◼   ► company other than Adobe saying we're [TS]

00:46:52 ◼   ► going to make something is better than [TS]

00:46:53 ◼   ► Photoshop we're going to make something [TS]

00:46:54 ◼   ► it's better than Photoshop cs6 and we're [TS]

00:46:57 ◼   ► just going to come with it out with it [TS]

00:46:58 ◼   ► out of the blue even Pixelmator which [TS]

00:47:00 ◼   ► owes a lot to Photoshop didn't come out [TS]

00:47:02 ◼   ► of the blue it's has several major [TS]

00:47:03 ◼   ► versions it just so happens that the Mac [TS]

00:47:06 ◼   ► App Store came along like kind of in the [TS]

00:47:07 ◼   ► middle of its life and it just made the [TS]

00:47:09 ◼   ► Mac App Store version like a paid [TS]

00:47:10 ◼   ► upgrade you know it's not a paid upgrade [TS]

00:47:13 ◼   ► it's like well you had the old version [TS]

00:47:14 ◼   ► before the Mac App Store existed well [TS]

00:47:15 ◼   ► now the Mac App Store exists to buy our [TS]

00:47:17 ◼   ► version but Ken Pixelmator continued to [TS]

00:47:20 ◼   ► rev its application so that Pixelmator [TS]

00:47:23 ◼   ► you know 10 20 years from now is to [TS]

00:47:26 ◼   ► Pixelmator 1.0 as photoshop 1.0 is to [TS]

00:47:29 ◼   ► Photoshop cs6 I don't know if they can [TS]

00:47:31 ◼   ► sustain that kind of development and I [TS]

00:47:33 ◼   ► don't think the kind of development is [TS]

00:47:34 ◼   ► necessarily bad the idea that it makes [TS]

00:47:37 ◼   ► that they're slow to evolve and hard to [TS]

00:47:39 ◼   ► use any legacy code base has problems [TS]

00:47:42 ◼   ► like it took you know Adobe had those [TS]

00:47:43 ◼   ► dark years where it was hadn't gone it [TS]

00:47:46 ◼   ► was still carving and they didn't want [TS]

00:47:47 ◼   ► to go Coco and they had all these these [TS]

00:47:48 ◼   ► problems with it right but you know I [TS]

00:47:52 ◼   ► look at the end points and I say I don't [TS]

00:47:55 ◼   ► know if there are any slower to evolve [TS]

00:47:56 ◼   ► in anybody else's cs6 compared to like [TS]

00:47:58 ◼   ► Photoshop CS if you look at any other [TS]

00:48:01 ◼   ► application that same time span do you [TS]

00:48:03 ◼   ► see a similar amount of improvement [TS]

00:48:05 ◼   ► there because maybe people will say that [TS]

00:48:08 ◼   ► well Photoshop was so hideous that [TS]

00:48:10 ◼   ► that's why we like it so much better now [TS]

00:48:12 ◼   ► that it was so slow and had so many bugs [TS]

00:48:14 ◼   ► and it was all gross and now they've [TS]

00:48:15 ◼   ► gotten rid of those and were just so [TS]

00:48:16 ◼   ► happy that it's better but I think that [TS]

00:48:19 ◼   ► type of change is funded by the ability [TS]

00:48:21 ◼   ► to get upgrade fees from people many [TS]

00:48:25 ◼   ► people in chat room are saying that it's [TS]

00:48:26 ◼   ► totally possible for a Pixelmator to [TS]

00:48:28 ◼   ► follow the same path and do it even [TS]

00:48:30 ◼   ► better but they're just a younger [TS]

00:48:32 ◼   ► company it's like I mean my life is a [TS]

00:48:34 ◼   ► good example I let the current version [TS]

00:48:36 ◼   ► of my life compared to the first version [TS]

00:48:37 ◼   ► of my life there's a tremendous [TS]

00:48:38 ◼   ► difference then obviously Apple is [TS]

00:48:39 ◼   ► subsidizing AI life with its hardware [TS]

00:48:41 ◼   ► sales and giving it away for free [TS]

00:48:43 ◼   ► they don't have upgrade pricing if you [TS]

00:48:44 ◼   ► want the new version of my life you buy [TS]

00:48:45 ◼   ► it outright so that I think is a bad [TS]

00:48:48 ◼   ► example but if they were an independent [TS]

00:48:50 ◼   ► software company and had they had to [TS]

00:48:51 ◼   ► develop iLife and sell it on its own [TS]

00:48:53 ◼   ► they could not sell it for the price [TS]

00:48:54 ◼   ► they sell like it's subsidized it's [TS]

00:48:55 ◼   ► subsidized software so I don't think [TS]

00:48:57 ◼   ► it's fair to compare AI life to [TS]

00:48:58 ◼   ► something like Photoshop or word and say [TS]

00:49:00 ◼   ► see Apple can go but apples got massive [TS]

00:49:03 ◼   ► profits from its hardware to dump into [TS]

00:49:05 ◼   ► AI life and GarageBand all that other [TS]

00:49:06 ◼   ► stuff that's out there so he continues [TS]

00:49:10 ◼   ► instead of coming up with new apps that [TS]

00:49:12 ◼   ► are focused and streamlined when a new [TS]

00:49:13 ◼   ► use case for rents itself these [TS]

00:49:14 ◼   ► developers and many others find a way to [TS]

00:49:16 ◼   ► cram features into their flagship [TS]

00:49:17 ◼   ► flagship prop this is bad for consumers [TS]

00:49:18 ◼   ► because it keeps prices artificially [TS]

00:49:20 ◼   ► high and software bloated enough using [TS]

00:49:22 ◼   ► many people wanted me to talk about [TS]

00:49:24 ◼   ► iTunes but you want to talk about [TS]

00:49:25 ◼   ► cramming features into a flagship [TS]

00:49:27 ◼   ► product instead of making a new product [TS]

00:49:29 ◼   ► iTunes would be a great example there [TS]

00:49:30 ◼   ► and that's free for everybody and never [TS]

00:49:31 ◼   ► cost any money so I don't think that [TS]

00:49:35 ◼   ► practice is solved by a new business [TS]

00:49:37 ◼   ► model people do that because that's [TS]

00:49:39 ◼   ► something that they like to do and it [TS]

00:49:40 ◼   ► upsets us but it happens even in free [TS]

00:49:43 ◼   ► software that has nothing to do with [TS]

00:49:44 ◼   ► upgrade pricing or anything you know [TS]

00:49:46 ◼   ► iTunes is the best example of that but [TS]

00:49:48 ◼   ► again this is a real phenomenon a big [TS]

00:49:49 ◼   ► applications I mean use the last time [TS]

00:49:51 ◼   ► like adding every possible button to the [TS]

00:49:52 ◼   ► word toolbar making word this big [TS]

00:49:54 ◼   ► monster application every year you got [TS]

00:49:55 ◼   ► to think of something else to add to [TS]

00:49:56 ◼   ► word and then you come up with the [TS]

00:49:57 ◼   ► ribbon you like o has rearranged all the [TS]

00:49:59 ◼   ► buttons and make it totally different [TS]

00:50:00 ◼   ► then revise it but it becomes like a [TS]

00:50:02 ◼   ► treadmill where this is your cash cow [TS]

00:50:04 ◼   ► and you have to find some way to make a [TS]

00:50:05 ◼   ► new version that is the anti-pattern of [TS]

00:50:08 ◼   ► long term software but I think getting [TS]

00:50:11 ◼   ► is saying therefore we have to get rid [TS]

00:50:13 ◼   ► of that model is throwing out the debut [TS]

00:50:15 ◼   ► of the bathwater probably not the best [TS]

00:50:17 ◼   ► idea see what else we've got here [TS]

00:50:21 ◼   ► Photoshop 1.0 released in 1994 Macintosh [TS]

00:50:24 ◼   ► exclusively there you go so andrew says [TS]

00:50:28 ◼   ► I find it likely the Apple knows exactly [TS]

00:50:30 ◼   ► what they're doing they're telling the [TS]

00:50:31 ◼   ► Adobe's Microsoft's and digit designs of [TS]

00:50:33 ◼   ► the world that things are different now [TS]

00:50:34 ◼   ► price your apps so regular people can [TS]

00:50:35 ◼   ► buy them and make them more focused on [TS]

00:50:37 ◼   ► coherent or go elsewhere I think that's [TS]

00:50:38 ◼   ► a great thing I've never even considered [TS]

00:50:40 ◼   ► purchasing Photoshop due to the [TS]

00:50:41 ◼   ► obviously over to the top price but I [TS]

00:50:43 ◼   ► gladly purchase Pixelmator I'll never [TS]

00:50:45 ◼   ► buy Pro Tools but I love GarageBand I'll [TS]

00:50:47 ◼   ► never buy microsoft office but I own [TS]

00:50:48 ◼   ► Pages and Numbers if you don't need a [TS]

00:50:51 ◼   ► big powerful application and you can get [TS]

00:50:53 ◼   ► by with a lesser one and of course you [TS]

00:50:54 ◼   ► like lower pricing but doesn't mean that [TS]

00:50:56 ◼   ► people don't have you told everyone is [TS]

00:50:57 ◼   ► using Photoshop now that Photoshop is [TS]

00:51:01 ◼   ► gone and for now on you have to use some [TS]

00:51:02 ◼   ► alternative that's half the price of [TS]

00:51:04 ◼   ► which there are many not these are bad [TS]

00:51:06 ◼   ► applications but this kind of a reason [TS]

00:51:08 ◼   ► that Photoshop has most of the features [TS]

00:51:10 ◼   ► in it that it has and if you told all [TS]

00:51:11 ◼   ► the people in the world using Photoshop [TS]

00:51:13 ◼   ► right now they have to use Pixelmator [TS]

00:51:14 ◼   ► many of them would have extreme [TS]

00:51:15 ◼   ► difficulty getting their jobs done and [TS]

00:51:17 ◼   ► not just because they don't know how [TS]

00:51:18 ◼   ► about exclamative works it just doesn't [TS]

00:51:19 ◼   ► have all the features of Photoshop [TS]

00:51:21 ◼   ► if Pixelmator had all the features of [TS]

00:51:23 ◼   ► Photoshop I don't think it would it [TS]

00:51:24 ◼   ► could be the same price things you need [TS]

00:51:27 ◼   ► many many more developers even if one of [TS]

00:51:29 ◼   ► the features is runs on a platform [TS]

00:51:31 ◼   ► rather than Mac OS 10 you know so I [TS]

00:51:34 ◼   ► don't think that's an apples to apples [TS]

00:51:36 ◼   ► comparison i i think the Pixelmator and [TS]

00:51:39 ◼   ► applications like acorn and stuff are [TS]

00:51:40 ◼   ► filling a role that wasn't filled by [TS]

00:51:42 ◼   ► Photoshop it was never arguably filled [TS]

00:51:44 ◼   ► by Photoshop which is an application for [TS]

00:51:45 ◼   ► someone who's not a professional graphic [TS]

00:51:46 ◼   ► designer who just wants to do some [TS]

00:51:47 ◼   ► graphic stuff and that's a good role for [TS]

00:51:49 ◼   ► that but it doesn't mean that [TS]

00:51:49 ◼   ► applications like Photoshop have no [TS]

00:51:52 ◼   ► longer have a purpose in this new world [TS]

00:51:53 ◼   ► and therefore we don't care what happens [TS]

00:51:55 ◼   ► to them they could just go away for all [TS]

00:51:56 ◼   ► we care [TS]

00:51:57 ◼   ► and Pixelmator is the new way to go it's [TS]

00:51:59 ◼   ► just a different type of application [TS]

00:52:01 ◼   ► it's not it's not they're not failing [TS]

00:52:04 ◼   ► the same role for the same people so [TS]

00:52:08 ◼   ► pricing issues aside oh actually I [TS]

00:52:11 ◼   ► should finish up his thing was he has a [TS]

00:52:12 ◼   ► conclusion here he says the developers [TS]

00:52:16 ◼   ► need to stop thinking about what will [TS]

00:52:17 ◼   ► quickly net them the most sales and [TS]

00:52:18 ◼   ► start thinking about what will best [TS]

00:52:19 ◼   ► serve customers the sales will follow I [TS]

00:52:21 ◼   ► think the Apple success has proven that [TS]

00:52:22 ◼   ► I don't think their developers are [TS]

00:52:25 ◼   ► trying to net a quick profit they were [TS]

00:52:26 ◼   ► trying to do that it'd be a totally on [TS]

00:52:28 ◼   ► board with making a single serving act [TS]

00:52:29 ◼   ► that six months it develops you cash [TS]

00:52:31 ◼   ► Anna and you move on to the next thing [TS]

00:52:32 ◼   ► you just abandon it it's maybe it'll get [TS]

00:52:34 ◼   ► bug fix upgrades that's it it'll never [TS]

00:52:36 ◼   ► get significantly better that's it's the [TS]

00:52:39 ◼   ► opposite of what you know that's that's [TS]

00:52:41 ◼   ► if they just wanted to get a quick buck [TS]

00:52:43 ◼   ► they'd be all on board with that but [TS]

00:52:44 ◼   ► they don't want to do that they want to [TS]

00:52:46 ◼   ► make version one of their app and then [TS]

00:52:47 ◼   ► see the obvious features that need to be [TS]

00:52:49 ◼   ► added for version two and accept [TS]

00:52:50 ◼   ► feedback from people who never make an [TS]

00:52:51 ◼   ► awesome version too and they want to [TS]

00:52:52 ◼   ► spend like a year or six months making [TS]

00:52:54 ◼   ► an awesome version too at the end of [TS]

00:52:55 ◼   ► that they don't want to have to rely on [TS]

00:52:57 ◼   ► hockey stick growth of the platform to [TS]

00:52:59 ◼   ► give them any money they want to be able [TS]

00:53:00 ◼   ► to get they don't I should the customers [TS]

00:53:03 ◼   ► get that version for free this is [TS]

00:53:05 ◼   ► something that lots of people I guess [TS]

00:53:07 ◼   ► who aren't nerds or developers [TS]

00:53:09 ◼   ► like they think it's the same product [TS]

00:53:12 ◼   ► they think well I bought this product [TS]

00:53:14 ◼   ► and now people should toil endlessly as [TS]

00:53:16 ◼   ► their full-time job to improve this [TS]

00:53:19 ◼   ► product for me forever for free that [TS]

00:53:21 ◼   ► doesn't make any sense that doesn't work [TS]

00:53:22 ◼   ► it like when I buy a 2002 Honda Civic I [TS]

00:53:25 ◼   ► don't get the 2003 Honda Civic for free [TS]

00:53:26 ◼   ► I don't get to bring my Civic in and [TS]

00:53:28 ◼   ► have them retrofit it and upgrade it to [TS]

00:53:31 ◼   ► it yeah all but I just bought a 2002 [TS]

00:53:33 ◼   ► Civic another 2003 s came out can I get [TS]

00:53:34 ◼   ► the 2003 Civic you don't you're not [TS]

00:53:36 ◼   ► entitled to free updates forever and [TS]

00:53:38 ◼   ► doesn't matter that it's not a physical [TS]

00:53:39 ◼   ► product someone is working full-time as [TS]

00:53:42 ◼   ► their job to make new versions of this [TS]

00:53:44 ◼   ► product how can they work that way if [TS]

00:53:47 ◼   ► they can't get any money like you're not [TS]

00:53:49 ◼   ► entitled to their future work forever [TS]

00:53:51 ◼   ► just because it all is under the [TS]

00:53:52 ◼   ► umbrella of a particular name alright [TS]

00:53:54 ◼   ► and I think many people think that's the [TS]

00:53:58 ◼   ► way it is with applications where you [TS]

00:53:59 ◼   ► buy an app on your iPhone and you got a [TS]