Hypercritical

00:00:00 ◼   ► par par par are Purita this is [TS]

00:00:07 ◼   ► hypercritical a weekly talkshow [TS]

00:00:09 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:11 ◼   ► the world of Apple related technologies [TS]

00:00:13 ◼   ► and businesses nothing is so perfect [TS]

00:00:16 ◼   ► that it can't be complained about by my [TS]

00:00:18 ◼   ► co-host John siracusa I'm Dan benjamin [TS]

00:00:22 ◼   ► this is episode number 61 it's March [TS]

00:00:25 ◼   ► 30th 2012 we have two sponsors we would [TS]

00:00:31 ◼   ► like to thank very much for making this [TS]

00:00:33 ◼   ► show possible the first one the little [TS]

00:00:36 ◼   ► studio studio neat dot-com these are the [TS]

00:00:39 ◼   ► guys who make frame Agra fur cosmonaut [TS]

00:00:42 ◼   ► the glyph tell me more about them as the [TS]

00:00:44 ◼   ► show goes on I also want to make sure [TS]

00:00:46 ◼   ► that we thank our second sponsor apps [TS]

00:00:48 ◼   ► feiyr.com these guys make it possible [TS]

00:00:51 ◼   ► for iOS developers to get their apps [TS]

00:00:55 ◼   ► discovered it's true we also want to say [TS]

00:00:58 ◼   ► thank you very very much to joint comm [TS]

00:01:01 ◼   ► these guys are making the bandwidth for [TS]

00:01:03 ◼   ► this show possible cloud software the [TS]

00:01:07 ◼   ► only complete carrier-grade cloud [TS]

00:01:09 ◼   ► software stack you don't know what that [TS]

00:01:10 ◼   ► means you should go to joint comm check [TS]

00:01:13 ◼   ► him out hello Jon siracusa I didn't even [TS]

00:01:17 ◼   ► hear the ringing sound this time sorry [TS]

00:01:19 ◼   ► about that [TS]

00:01:20 ◼   ► that does not bode well for Skype [TS]

00:01:23 ◼   ► stealth ring I didn't think I was gonna [TS]

00:01:25 ◼   ► hear you I saw the dialog appear and [TS]

00:01:28 ◼   ► then is it all nice working again [TS]

00:01:29 ◼   ► clicks answer but then Eric and is that [TS]

00:01:32 ◼   ► why you were completely silent instead [TS]

00:01:34 ◼   ► of yeah cuz I was playing up the [TS]

00:01:36 ◼   ► Preferences window and making sure I had [TS]

00:01:37 ◼   ► the rings at the right audio thing I [TS]

00:01:41 ◼   ► don't like Skype y'all right now i root [TS]

00:01:44 ◼   ► every week it's something new that [TS]

00:01:46 ◼   ► doesn't work it's a good theme for the [TS]

00:01:53 ◼   ► show every week it's something new mm-hm [TS]

00:01:56 ◼   ► that doesn't alright are you ready I'm [TS]

00:02:00 ◼   ► already recording that's great this is [TS]

00:02:04 ◼   ► all part of the show all edited out this [TS]

00:02:06 ◼   ► is the show follow up a little bit of [TS]

00:02:12 ◼   ► follow up today [TS]

00:02:13 ◼   ► and then collection of small topics one [TS]

00:02:17 ◼   ► or more which may metastasize into [TS]

00:02:19 ◼   ► something larger we'll see all right [TS]

00:02:23 ◼   ► first one I have my list here is we [TS]

00:02:25 ◼   ► talked a little bit about the Apple TV [TS]

00:02:26 ◼   ► remote and now I didn't like it and then [TS]

00:02:30 ◼   ► last week that guy wrote in sorry I [TS]

00:02:32 ◼   ► don't have the notes in for me to see [TS]

00:02:33 ◼   ► whose name was the defending it saying [TS]

00:02:35 ◼   ► how it was a constructed and interesting [TS]

00:02:38 ◼   ► manner [TS]

00:02:39 ◼   ► solid piece of aluminum with no seams [TS]

00:02:41 ◼   ► and I pondered when reading that yeah [TS]

00:02:44 ◼   ► where are the seams on this thing and [TS]

00:02:46 ◼   ► then you know like maybe it's one of [TS]

00:02:48 ◼   ► those if the seam is so small you can't [TS]

00:02:50 ◼   ► even see it because otherwise how would [TS]

00:02:53 ◼   ► they get the stuff inside and a whole [TS]

00:02:55 ◼   ► bunch is like it's like a Twinkie how do [TS]

00:02:56 ◼   ► they get this stuff inside the toy about [TS]

00:02:58 ◼   ► you got the hole in the bottom Twinkie [TS]

00:02:59 ◼   ► only if you look really close so I'm [TS]

00:03:01 ◼   ► assuming you look really close at this [TS]

00:03:03 ◼   ► thing [TS]

00:03:03 ◼   ► well summon a bunch of people send me [TS]

00:03:05 ◼   ► the URL of some person who disassembled [TS]

00:03:07 ◼   ► the Apple remote and basically it's kind [TS]

00:03:11 ◼   ► of like mummification I guess where they [TS]

00:03:13 ◼   ► pull the brains out the nose like [TS]

00:03:14 ◼   ► everything inside this this remote comes [TS]

00:03:17 ◼   ► through the circular battery door on the [TS]

00:03:20 ◼   ► bottom so the little motherboard inside [TS]

00:03:23 ◼   ► there is round so it fits just barely [TS]

00:03:25 ◼   ► fits through that hole and all the other [TS]

00:03:26 ◼   ► parts are like shoved in there and it [TS]

00:03:27 ◼   ► really is basically a solid piece of [TS]

00:03:29 ◼   ► aluminum that's been hollowed out and [TS]

00:03:30 ◼   ► all the parts are shoved in through the [TS]

00:03:32 ◼   ► hole at the bottom so that is very [TS]

00:03:34 ◼   ► clever very clever interesting way to [TS]

00:03:36 ◼   ► make a very solidly built remote that is [TS]

00:03:37 ◼   ► terrible in all ways the term remote [TS]

00:03:40 ◼   ► could be terrible but as a piece of [TS]

00:03:42 ◼   ► sculpture and a curiosity that's very [TS]

00:03:43 ◼   ► interesting [TS]

00:03:45 ◼   ► so put that link in the shows Paul [TS]

00:03:48 ◼   ► Springer's was the first person who [TS]

00:03:50 ◼   ► write in to tell me that Apple actually [TS]

00:03:54 ◼   ► sold two generations the iPod Touch the [TS]

00:03:56 ◼   ► iPod second generation and third [TS]

00:03:57 ◼   ► generation at the same time for an [TS]

00:03:59 ◼   ► entire year I vaguely remember this when [TS]

00:04:02 ◼   ► when he brought it up but I looked it up [TS]

00:04:03 ◼   ► in Wikipedia as well you remember like [TS]

00:04:04 ◼   ► when the new third generation iPod Touch [TS]

00:04:06 ◼   ► came out they kept the the 8 gigabyte [TS]

00:04:10 ◼   ► model around and it was the second [TS]

00:04:11 ◼   ► generation so you had to be careful like [TS]

00:04:13 ◼   ► oh when you buy one don't buy the a [TS]

00:04:14 ◼   ► gigabyte because you're getting last [TS]

00:04:15 ◼   ► generation thing that was like going [TS]

00:04:17 ◼   ► around nerd circles but I bet lots of [TS]

00:04:19 ◼   ► people bought the 8 gigabyte one and [TS]

00:04:21 ◼   ► didn't know they were getting last [TS]

00:04:21 ◼   ► generation and still don't know and [TS]

00:04:23 ◼   ► don't care so once again with you the I [TS]

00:04:27 ◼   ► numbering issue they just won't die [TS]

00:04:28 ◼   ► somehow we all survived selling to iPod [TS]

00:04:31 ◼   ► Touches to different generations for an [TS]

00:04:33 ◼   ► entire year and I bet most people didn't [TS]

00:04:35 ◼   ► even notice [TS]

00:04:36 ◼   ► including the Nerds listening to this [TS]

00:04:40 ◼   ► Josh Bader was the first person to write [TS]

00:04:42 ◼   ► in to tell me that [TS]

00:04:43 ◼   ► GarageBand has those same giant pop-up [TS]

00:04:46 ◼   ► tooltip things we talked about for the [TS]

00:04:48 ◼   ► iPhoto for iOS where the interface [TS]

00:04:51 ◼   ► Apple's decided the user interface is [TS]

00:04:54 ◼   ► sufficiently incomprehensible to [TS]

00:04:56 ◼   ► first-time users that they wanted [TS]

00:04:58 ◼   ► something you know a question mark [TS]

00:04:59 ◼   ► button they can tap and then tooltips [TS]

00:05:01 ◼   ► appear all over everything saying click [TS]

00:05:03 ◼   ► this to do this thing and this thing [TS]

00:05:04 ◼   ► does that and if you want these things [TS]

00:05:05 ◼   ► they're over here and sweat you know and [TS]

00:05:07 ◼   ► I haven't played with GarageBand so I [TS]

00:05:08 ◼   ► didn't know that [TS]

00:05:09 ◼   ► iPhoto for iOS was the first application [TS]

00:05:11 ◼   ► where I found myself looking for that [TS]

00:05:14 ◼   ► question mark pressing it and then [TS]

00:05:15 ◼   ► actually reading all the tooltips but [TS]

00:05:17 ◼   ► apparently it's been a thing for a while [TS]

00:05:18 ◼   ► I think it's pretty reasonable way to [TS]

00:05:20 ◼   ► have an interface it's not gummed up [TS]

00:05:24 ◼   ► with a bunch of instructions and stuff [TS]

00:05:26 ◼   ► that you're only going to need the first [TS]

00:05:27 ◼   ► time but also providing an obvious way [TS]

00:05:30 ◼   ► for people who have no idea what they're [TS]

00:05:31 ◼   ► looking at to to figure it out like [TS]

00:05:34 ◼   ► they're not going to read documentation [TS]

00:05:35 ◼   ► you're not going to send them off to [TS]

00:05:36 ◼   ► like a webpage or where they're going to [TS]

00:05:39 ◼   ► read about the thing or a paper manual [TS]

00:05:41 ◼   ► or anything that this is right in the [TS]

00:05:42 ◼   ► screen in the moment showing you exactly [TS]

00:05:44 ◼   ► what they're talking about if you're [TS]

00:05:45 ◼   ► only interested in this one button you [TS]

00:05:46 ◼   ► just look at the one yellow thing that's [TS]

00:05:47 ◼   ► pointing to it I think it's a reasonable [TS]

00:05:48 ◼   ► approach but I also think if it was [TS]

00:05:51 ◼   ► possible to get all the benefits of that [TS]

00:05:53 ◼   ► UI without requiring that thing that [TS]

00:05:55 ◼   ► would be good too that may just be a [TS]

00:05:57 ◼   ► matter of building up traditions and [TS]

00:06:00 ◼   ► what would you call them idioms where we [TS]

00:06:03 ◼   ► all sort of become familiar with like we [TS]

00:06:04 ◼   ► know now we all know well now when we [TS]

00:06:06 ◼   ► see that gear icon the little circular [TS]

00:06:07 ◼   ► gear that it's going to be some sort of [TS]

00:06:09 ◼   ► like settings or menu or something not [TS]

00:06:11 ◼   ► that it's very well defined but when [TS]

00:06:13 ◼   ► that gear first came around like where [TS]

00:06:15 ◼   ► was the first person to use that gear [TS]

00:06:16 ◼   ► like what the heck does a gear have to [TS]

00:06:18 ◼   ► do with anything that's lurking under [TS]

00:06:19 ◼   ► that menu but eventually we come to [TS]

00:06:22 ◼   ► associate certain symbols with certain [TS]

00:06:24 ◼   ► things so that may happen on iOS if all [TS]

00:06:27 ◼   ► these different UIs can converge on a [TS]

00:06:29 ◼   ► few idioms besides the basic ones that [TS]

00:06:32 ◼   ► apples already done with like on/off [TS]

00:06:33 ◼   ► switches and buttons and scroll regions [TS]

00:06:35 ◼   ► and stuff on the topic of the continuing [TS]

00:06:40 ◼   ► mystery about RGB hi RGB low and Auto [TS]

00:06:42 ◼   ► these settings in the HDMI output menu [TS]

00:06:45 ◼   ► for the Apple TV dance term who wrote in [TS]

00:06:49 ◼   ► last week clarified wrote in again one [TS]

00:06:53 ◼   ► particular scenario that can happen if [TS]

00:06:56 ◼   ► you decide to go with RGB hi-nrg below [TS]

00:06:59 ◼   ► and you guessed wrong we talked last [TS]

00:07:01 ◼   ► week about that that's you know sending [TS]

00:07:02 ◼   ► a certain signal to the television and [TS]

00:07:04 ◼   ► there's two different families of signal [TS]

00:07:05 ◼   ► one uses the entire 8-bit range from 0 [TS]

00:07:07 ◼   ► to 255 to map from black to white or 0% [TS]

00:07:11 ◼   ► red to 100% red or whatever and the [TS]

00:07:13 ◼   ► other video format which at which 16 is [TS]

00:07:16 ◼   ► black and 235 is white and the extremes [TS]

00:07:18 ◼   ► are just chopped off well if you force [TS]

00:07:21 ◼   ► the Apple TV to send whichever we still [TS]

00:07:23 ◼   ► don't know by the way whichever one of [TS]

00:07:24 ◼   ► those things is the 0 to 255 if you [TS]

00:07:26 ◼   ► force it to send that one and your [TS]

00:07:28 ◼   ► televisions not expecting it it could do [TS]

00:07:30 ◼   ► the wrong thing but even if it does the [TS]

00:07:34 ◼   ► right thing like say you send a 16 to [TS]

00:07:36 ◼   ► 235 and your televisions is all getting [TS]

00:07:38 ◼   ► 16 - 2 to 35 but really I want the 0 to [TS]

00:07:41 ◼   ► 255 so let me expand that out so it [TS]

00:07:42 ◼   ► takes the range and stretches it but [TS]

00:07:44 ◼   ► then it goes through another device the [TS]

00:07:46 ◼   ► that takes the range and so I need to [TS]

00:07:48 ◼   ► shrink this and it shrinks it and if you [TS]

00:07:50 ◼   ► have these things like expanding and [TS]

00:07:51 ◼   ► shrinking taking a limited range and [TS]

00:07:53 ◼   ► doing it longer or some of them like are [TS]

00:07:54 ◼   ► chopping off the ends of the range as [TS]

00:07:56 ◼   ► you go through more and more devices if [TS]

00:07:57 ◼   ► any one of those devices makes a wrong [TS]

00:07:59 ◼   ► decision you're sort of accumulating [TS]

00:08:00 ◼   ► errors and degrading your video signal [TS]

00:08:03 ◼   ► quality not at an analogue way but in a [TS]

00:08:05 ◼   ► digital way where like if any device in [TS]

00:08:07 ◼   ► your chain [TS]

00:08:07 ◼   ► discards everything under 16 and it [TS]

00:08:09 ◼   ► shouldn't have you've lost that data and [TS]

00:08:11 ◼   ► then if the next device in the chain [TS]

00:08:12 ◼   ► gets the 16 to 235 and expands it to 0 [TS]

00:08:16 ◼   ► to 255 now not only have you lost that [TS]

00:08:18 ◼   ► data but you've taken the remaining data [TS]

00:08:19 ◼   ► and stretch it over a long range you [TS]

00:08:21 ◼   ► start to get banding stuff like that so [TS]

00:08:23 ◼   ► once again reinforcing the idea that [TS]

00:08:26 ◼   ► Auto is probably the correct setting for [TS]

00:08:28 ◼   ► most people and Tom goossens wrote in to [TS]

00:08:32 ◼   ► tell me why he thinks that those menu [TS]

00:08:33 ◼   ► items were added apparently they were [TS]

00:08:35 ◼   ► added in version 4.3 be - I don't know [TS]

00:08:37 ◼   ► if that's true or not of the Apple TV [TS]

00:08:39 ◼   ► software uh and they he thinks it was [TS]

00:08:42 ◼   ► added because some European televisions [TS]

00:08:45 ◼   ► suffered from some bug that caused the [TS]

00:08:47 ◼   ► colors to invert after like five minutes [TS]

00:08:48 ◼   ► of watching and it was a suspected [TS]

00:08:52 ◼   ► problem with the HDMI H [TS]

00:08:54 ◼   ► BCP like handshaking thing that goes on [TS]

00:08:56 ◼   ► there and one of the workarounds [TS]

00:08:59 ◼   ► according to this theory is that Apple [TS]

00:09:01 ◼   ► puts in menu items that say look if your [TS]

00:09:03 ◼   ► television like gets confused and starts [TS]

00:09:05 ◼   ► guessing wrong about the input its [TS]

00:09:06 ◼   ► receiving you can force it you know the [TS]

00:09:08 ◼   ► are autonegotiation thing turn it off [TS]

00:09:09 ◼   ► and just force it though we send [TS]

00:09:10 ◼   ► whatever the heck RGB high nerd to be [TS]

00:09:12 ◼   ► low correspond to so if you never [TS]

00:09:15 ◼   ► experience that bug he's saying you [TS]

00:09:16 ◼   ► probably don't ever need to force it to [TS]

00:09:18 ◼   ► do that but that may be the explanation [TS]

00:09:19 ◼   ► of why those settings are in there to [TS]

00:09:21 ◼   ► help those people for whom order [TS]

00:09:23 ◼   ► negotiation is not working for whatever [TS]

00:09:24 ◼   ► reason whether it's the fault of the [TS]

00:09:25 ◼   ► Apple TV or these Sony television sets [TS]

00:09:28 ◼   ► in Europe or whatever I should have put [TS]

00:09:33 ◼   ► sup in the iPad section still people [TS]

00:09:35 ◼   ► talking about products being having [TS]

00:09:38 ◼   ► having awareness of product generations [TS]

00:09:40 ◼   ► and products being sold at the same time [TS]

00:09:43 ◼   ► as their previous generation [TS]

00:09:44 ◼   ► counterparts and I was mentioning how [TS]

00:09:46 ◼   ► like it than the BMW product line and [TS]

00:09:48 ◼   ► most luxury cars when they developed a [TS]

00:09:50 ◼   ► new platform they don't immediately push [TS]

00:09:53 ◼   ► that platform across their entire range [TS]

00:09:54 ◼   ► so the example he gave was like the [TS]

00:09:55 ◼   ► convertible usually isn't on the new [TS]

00:09:57 ◼   ► platform until like the very end that's [TS]

00:09:58 ◼   ► the last one they put on and someone who [TS]

00:10:02 ◼   ► has a Twitter handle but no long name [TS]

00:10:04 ◼   ► associated with it so I'm going to say [TS]

00:10:05 ◼   ► Andy Norman CX his name is probably and [TS]

00:10:08 ◼   ► a Norman I'm guessing says that in the [TS]

00:10:11 ◼   ► past Volkswagen sold a convertible Golf [TS]

00:10:14 ◼   ► there was two generations behind the [TS]

00:10:16 ◼   ► rest of the range [TS]

00:10:17 ◼   ► can you imagine Apple doing that like [TS]

00:10:19 ◼   ► that would basically be they would still [TS]

00:10:20 ◼   ► be selling ipad ones right now as like [TS]

00:10:23 ◼   ► the $99 iPad or something crazy like [TS]

00:10:25 ◼   ► that although they don't really drop the [TS]

00:10:26 ◼   ► prices that much on the the convertibles [TS]

00:10:29 ◼   ► because they're still considered a [TS]

00:10:30 ◼   ► luxury car so this thing happens in [TS]

00:10:32 ◼   ► other markets I'd never heard of a car [TS]

00:10:35 ◼   ► being sold it was two generations behind [TS]

00:10:37 ◼   ► but apparently that happens as well [TS]

00:10:41 ◼   ► david mcintosh it's not spelled like the [TS]

00:10:44 ◼   ► computer but it's spelled like the Apple [TS]

00:10:45 ◼   ► is going way back to what episode with [TS]

00:10:48 ◼   ► episode 48 and he gives the exact [TS]

00:10:50 ◼   ► timestamp except asad 48 at one hour 36 [TS]

00:10:54 ◼   ► minutes and two seconds where apparently [TS]

00:10:56 ◼   ► we begin discussion of what the next [TS]

00:11:01 ◼   ► word that parents use to refer to video [TS]

00:11:05 ◼   ► game systems will be and went through [TS]

00:11:07 ◼   ► like you know you [TS]

00:11:07 ◼   ► the kids are on the Atari in the 70s and [TS]

00:11:09 ◼   ► then I guess that the next one would be [TS]

00:11:13 ◼   ► like they're playing the Nintendo and [TS]

00:11:16 ◼   ► then they're on the PlayStation all the [TS]

00:11:18 ◼   ► kids are always playing with the [TS]

00:11:19 ◼   ► PlayStation and now they're all in the [TS]

00:11:20 ◼   ► Xbox and this is regardless of whether [TS]

00:11:22 ◼   ► you actually had an Xbox of PlayStation [TS]

00:11:24 ◼   ► and Nintendo or when I was just a name [TS]

00:11:26 ◼   ► that people used as the catch-all phrase [TS]

00:11:28 ◼   ► for that infernal videogame box that my [TS]

00:11:30 ◼   ► kids seem to be spending all their time [TS]

00:11:31 ◼   ► with even if it was a you know a Sega [TS]

00:11:33 ◼   ► Genesis instead of calling the Tendo so [TS]

00:11:36 ◼   ► I was I was pondering what will the next [TS]

00:11:37 ◼   ► word be because Xbox surprisingly [TS]

00:11:41 ◼   ► supplanted PlayStation after two [TS]

00:11:43 ◼   ► generations of dominance from [TS]

00:11:44 ◼   ► Playstation [TS]

00:11:45 ◼   ► even though Xbox is isn't the dominant [TS]

00:11:47 ◼   ► console this generation it's basically [TS]

00:11:49 ◼   ► the Wii it sold more than both the Xbox [TS]

00:11:51 ◼   ► and the PlayStation so I was thinking [TS]

00:11:54 ◼   ► what what is it what is going to be the [TS]

00:11:55 ◼   ► next name we're going to go back to [TS]

00:11:56 ◼   ► PlayStation is it going to stay on Xbox [TS]

00:11:59 ◼   ► for two generations is we finally going [TS]

00:12:01 ◼   ► to become to prominence with the new [TS]

00:12:03 ◼   ► high-definition Wii and David has a [TS]

00:12:05 ◼   ► suggestion that I think is very smart [TS]

00:12:08 ◼   ► and may actually be true he says that [TS]

00:12:11 ◼   ► the next name the pants were member [TS]

00:12:12 ◼   ► alene game consoles is ipad and that may [TS]

00:12:16 ◼   ► be the case like if you think about you [TS]

00:12:18 ◼   ► know think about how much your son plays [TS]

00:12:19 ◼   ► with his iPad now and you know you're [TS]

00:12:23 ◼   ► gonna be accurate but you're gonna be [TS]

00:12:24 ◼   ► telling I'm like it's always on the iPad [TS]

00:12:26 ◼   ► thank you telling people that now right [TS]

00:12:27 ◼   ► that's the thing that we're complaining [TS]

00:12:28 ◼   ► about that our kids are always on like [TS]

00:12:30 ◼   ► as soon as I get in the room he's taking [TS]

00:12:31 ◼   ► the iPad from either kids are always on [TS]

00:12:32 ◼   ► that iPad and it's true my son - he [TS]

00:12:34 ◼   ► plays with the iPad as well maybe we are [TS]

00:12:36 ◼   ► the parents and the thing that we're [TS]

00:12:37 ◼   ► complaining about that our kids are [TS]

00:12:39 ◼   ► always on playing games it could very [TS]

00:12:40 ◼   ► well be the iPad uh when people what [TS]

00:12:44 ◼   ► when I would say that to people I think [TS]

00:12:46 ◼   ► the idea they get is that whole so we [TS]

00:12:48 ◼   ► can have iPads hooked up to our TV and [TS]

00:12:50 ◼   ► that's gonna be the game console and [TS]

00:12:51 ◼   ► that's not powerful enough and there's [TS]

00:12:52 ◼   ► no optical drive and like they're [TS]

00:12:54 ◼   ► thinking in the old school but that's [TS]

00:12:55 ◼   ► that's the way it always is the next [TS]

00:12:57 ◼   ► generation is not the same as the [TS]

00:12:58 ◼   ► previous one so well we'll see how that [TS]

00:13:01 ◼   ► turns out but I you know this I've got [TS]

00:13:04 ◼   ► it had a show stewing in my mind about [TS]

00:13:06 ◼   ► Apple and gaming but I don't it's still [TS]

00:13:08 ◼   ► nebulous at this point but I think [TS]

00:13:09 ◼   ► that's a topic worth discussing at some [TS]

00:13:11 ◼   ► point in the future to figure out if [TS]

00:13:13 ◼   ► that becomes the case in evapo really [TS]

00:13:15 ◼   ► does come to dominate all of gaming not [TS]

00:13:17 ◼   ► just portable gaming like they're [TS]

00:13:18 ◼   ► dominating now what does it mean to have [TS]

00:13:21 ◼   ► the dominant company in gaming be [TS]

00:13:23 ◼   ► seemingly so disinterested in gaming is [TS]

00:13:25 ◼   ► that when using the right word [TS]

00:13:26 ◼   ► uninterested in gaming I was good those [TS]

00:13:27 ◼   ► nice well here but but take a step back [TS]

00:13:30 ◼   ► for one moment you as a highly technical [TS]

00:13:33 ◼   ► person you're not going to refer to your [TS]

00:13:36 ◼   ► kid if your kids are playing a device [TS]

00:13:38 ◼   ► that isn't an iPad you're not going to [TS]

00:13:40 ◼   ► refer to as an iPad no that's true but [TS]

00:13:43 ◼   ► like the reason one name comes to sort [TS]

00:13:46 ◼   ► of dominate that realm is because it's [TS]

00:13:49 ◼   ► like overwhelmingly popular in the [TS]

00:13:51 ◼   ► culture if and usually also in reality [TS]

00:13:54 ◼   ► like the tons of people bought Nintendo [TS]

00:13:56 ◼   ► Entertainment System so all the kids [TS]

00:13:57 ◼   ► were on the Nintendo and yeah lots of [TS]

00:13:59 ◼   ► Sega Genesis sold and some parents did [TS]

00:14:00 ◼   ► say Sega but I was my contention this [TS]

00:14:03 ◼   ► whole entire theory is that there's one [TS]

00:14:04 ◼   ► word that comes to be the cultural [TS]

00:14:06 ◼   ► touchstone for video gaming and it's [TS]

00:14:08 ◼   ► usually the console that sells the most [TS]

00:14:10 ◼   ► copies but not necessarily as in the [TS]

00:14:13 ◼   ► case of the Xbox where Xbox became the [TS]

00:14:15 ◼   ► name in my opinion that everyone [TS]

00:14:16 ◼   ► associates with get always their kids [TS]

00:14:17 ◼   ► are on the Xbox even when it's not an [TS]

00:14:20 ◼   ► Xbox even his PlayStation simply because [TS]

00:14:21 ◼   ► it was a new name and people had done [TS]

00:14:23 ◼   ► PlayStation for two generations so even [TS]

00:14:25 ◼   ► though technically savvy parents would [TS]

00:14:27 ◼   ► be technically accurate it could be that [TS]

00:14:30 ◼   ► the place this current generation of [TS]

00:14:32 ◼   ► kids who are now like it's still in [TS]

00:14:34 ◼   ► single-digit ages the place where they [TS]

00:14:36 ◼   ► will play most of their games may turn [TS]

00:14:38 ◼   ► out to be on an iOS device and probably [TS]

00:14:39 ◼   ► an iPad you know seems likely I mean if [TS]

00:14:46 ◼   ► only certainly in volume I would imagine [TS]

00:14:48 ◼   ► just because like casual games has [TS]

00:14:50 ◼   ► become a thing in the we already won the [TS]

00:14:52 ◼   ► last console generation which was more [TS]

00:14:53 ◼   ► or less still you know they were the [TS]

00:14:55 ◼   ► stronghold of gaming uh [TS]

00:14:58 ◼   ► and Nintendo for years dominated the [TS]

00:15:00 ◼   ► portable game space with its gameboy [TS]

00:15:02 ◼   ► line of products but this is you know [TS]

00:15:06 ◼   ► the iPad is just broadens the base even [TS]

00:15:07 ◼   ► farther so it could be that there's a [TS]

00:15:09 ◼   ► split here and that the iPad comes to [TS]

00:15:11 ◼   ► dominate gaming but the hardcore gamers [TS]

00:15:13 ◼   ► like retrench in their little world with [TS]

00:15:15 ◼   ► the PlayStation 4 and the Wii U you me [TS]

00:15:19 ◼   ► also whatever the heck they call the [TS]

00:15:20 ◼   ► next the next next generation of thing [TS]

00:15:23 ◼   ► and the Xbox 720 Xbox 960 or whatever [TS]

00:15:26 ◼   ► right but it credits a david mcintosh [TS]

00:15:31 ◼   ► channel he made that up himself but I [TS]

00:15:32 ◼   ► think it was a good insight that [TS]

00:15:34 ◼   ► the word I was may have been looking for [TS]

00:15:36 ◼   ► that episode was iPad so we're talking [TS]

00:15:42 ◼   ► to the end of the last show about these [TS]

00:15:43 ◼   ► weird limits in iOS for displaying JPEGs [TS]

00:15:46 ◼   ► like super high resolution JPEGs within [TS]

00:15:48 ◼   ► webpages in WebKit saying if you if you [TS]

00:15:52 ◼   ► put this mostly for photographers is [TS]

00:15:54 ◼   ► that what's-his-name [TS]

00:15:56 ◼   ► Duncan Davidson mm-hmm was put up a blog [TS]

00:15:59 ◼   ► post like I'm trying to show my awesome [TS]

00:16:01 ◼   ► super high-resolution photos that I take [TS]

00:16:02 ◼   ► sees a professional photographer right I [TS]

00:16:04 ◼   ► don't want them to show on a web page [TS]

00:16:05 ◼   ► you can show them off and it seems when [TS]

00:16:06 ◼   ► I put up images of that are like too big [TS]

00:16:08 ◼   ► or whatever that they start to get [TS]

00:16:10 ◼   ► subsampled and it's not showing the full [TS]

00:16:12 ◼   ► resolution on my new Retina right you [TS]

00:16:14 ◼   ► would think if you send out the highest [TS]

00:16:16 ◼   ► resolution thing possible that it it's [TS]

00:16:18 ◼   ► going to display on that device at the [TS]

00:16:20 ◼   ► highest possible resolution the device [TS]

00:16:22 ◼   ► can display but in fact there's some [TS]

00:16:24 ◼   ► kind of threshold there that where if [TS]

00:16:26 ◼   ► you send it too big than it does [TS]

00:16:27 ◼   ► something completely unexpected and [TS]

00:16:29 ◼   ► wrong yeah and this was a breaking story [TS]

00:16:31 ◼   ► at least for me at the time of last [TS]

00:16:33 ◼   ► recording and I said ahead and read up [TS]

00:16:34 ◼   ► too much on it right so we talked about [TS]

00:16:35 ◼   ► it a little bit and people have written [TS]

00:16:37 ◼   ► me in and I've done my research and the [TS]

00:16:39 ◼   ► most pertinent piece I think and I put [TS]

00:16:41 ◼   ► in the show notes is a link to Apple's [TS]

00:16:42 ◼   ► developer documentation that says [TS]

00:16:44 ◼   ► outright JPEG image is larger than 2 [TS]

00:16:46 ◼   ► megapixels are subsampled that is [TS]

00:16:48 ◼   ► decoded to a reduced size JPEG [TS]

00:16:50 ◼   ► subsampling allows the user to view [TS]

00:16:52 ◼   ► images from the latest digital cameras [TS]

00:16:54 ◼   ► that's a nice way to spin it so this is [TS]

00:16:56 ◼   ► built right into you know it's a [TS]

00:16:57 ◼   ► documented feature that basically to the [TS]

00:17:01 ◼   ► device may not have the resources to [TS]

00:17:03 ◼   ► display your humongous 55 megabyte you [TS]

00:17:07 ◼   ► know what is the thing of the Canon 5d [TS]

00:17:10 ◼   ► Mark 3 images or whatever uh because we [TS]

00:17:13 ◼   ► just don't have the capacity to do that [TS]

00:17:14 ◼   ► so anything that's beyond our threshold [TS]

00:17:17 ◼   ► and I'm assuming these thresholds were [TS]

00:17:18 ◼   ► set based on memory or decoding CPU [TS]

00:17:20 ◼   ► power required to decode them or [TS]

00:17:21 ◼   ► whatever they're going to subsample it [TS]

00:17:23 ◼   ► and show a smaller version and so the [TS]

00:17:26 ◼   ► spin on is that this allows the user to [TS]

00:17:27 ◼   ► view images from latest digital camera [TS]

00:17:29 ◼   ► the implication being that if we didn't [TS]

00:17:31 ◼   ► do this the machine would not simply not [TS]

00:17:33 ◼   ► be capable of displaying images of this [TS]

00:17:35 ◼   ► resolution because it would be a RAM [TS]

00:17:36 ◼   ► issue or CPU issue for decoding or [TS]

00:17:38 ◼   ► whatever autodidact spelled in a very [TS]

00:17:41 ◼   ► strange way on Twitter tells me that he [TS]

00:17:42 ◼   ► thinks it might be because uh and by the [TS]

00:17:46 ◼   ► way this limitation doesn't apply to [TS]

00:17:48 ◼   ► Energy's only applies to JPEGs he thinks [TS]

00:17:49 ◼   ► might be because PNG compression has [TS]

00:17:52 ◼   ► gotten faster on the the newer iPad [TS]

00:17:54 ◼   ► hardware but JPEG compression has not [TS]

00:17:56 ◼   ► advanced at the same rate so it could be [TS]

00:17:58 ◼   ► that they have some sort of CPU or GPU [TS]

00:18:00 ◼   ► feature that helps them decode JPEGs [TS]

00:18:03 ◼   ► like four times faster than they used to [TS]

00:18:05 ◼   ► be able to you know on this new hardware [TS]

00:18:06 ◼   ► but the JPEG decompression has not been [TS]

00:18:08 ◼   ► keeping pace with that and if they you [TS]

00:18:10 ◼   ► know if they just let you use these [TS]

00:18:12 ◼   ► giant JPEGs even who wasn't a RAM issue [TS]

00:18:13 ◼   ► that the decoding time would start [TS]

00:18:15 ◼   ► becoming an issue so that's an [TS]

00:18:17 ◼   ► interesting theory as well but anyway [TS]

00:18:19 ◼   ► the mystery of whether this is a bug or [TS]

00:18:20 ◼   ► a feature it is apparently a feature and [TS]

00:18:22 ◼   ► presumably one that will be loosened up [TS]

00:18:24 ◼   ► as either as Apple figures out a better [TS]

00:18:27 ◼   ► way to do it or as the devices get more [TS]

00:18:29 ◼   ► or you know RAM and CPU power or [TS]

00:18:32 ◼   ► whatever and related to that Mihai [TS]

00:18:36 ◼   ► I'll get rise par par par are pirate [TS]

00:18:40 ◼   ► that I don't know sorry I did I think I [TS]

00:18:43 ◼   ► got me high right I look that one up [TS]

00:18:44 ◼   ► before the show writes in to point me to [TS]

00:18:47 ◼   ► a post from someone an apple to the [TS]

00:18:52 ◼   ► triple W style mailing list which is the [TS]

00:18:55 ◼   ► the w3.org mailing list for people [TS]

00:18:57 ◼   ► discussing CSS basically all the people [TS]

00:18:59 ◼   ► who are members of the I don't know [TS]

00:19:00 ◼   ► which call it consortium of companies [TS]

00:19:02 ◼   ► that are members of this committee that [TS]

00:19:04 ◼   ► makes the cascading stylesheets [TS]

00:19:06 ◼   ► specifications and on an ongoing basis [TS]

00:19:08 ◼   ► Apple loves to do this and has done in [TS]

00:19:11 ◼   ► the past they'll have their [TS]

00:19:12 ◼   ► representative who is on those lists and [TS]

00:19:14 ◼   ► participating in this process right the [TS]

00:19:16 ◼   ► list with the proposal and say here's [TS]

00:19:18 ◼   ► what we're thinking we're thinking of [TS]

00:19:19 ◼   ► doing something like this what do you [TS]

00:19:20 ◼   ► guys think of that to try to open the [TS]

00:19:21 ◼   ► discussion and usually what happens is [TS]

00:19:23 ◼   ► the discussion on the notice happens and [TS]

00:19:25 ◼   ► people debate the pros and cons but then [TS]

00:19:26 ◼   ► Apple just goes off in implements it's [TS]

00:19:27 ◼   ► sometimes the Apple people will emailed [TS]

00:19:30 ◼   ► list after they've already implemented [TS]

00:19:32 ◼   ► and say here's what we're thinking about [TS]

00:19:33 ◼   ► the way we already edited WebKit so what [TS]

00:19:35 ◼   ► do you guys think [TS]

00:19:35 ◼   ► which probably annoys the people like [TS]

00:19:38 ◼   ► isn't it supposed to be collaborative [TS]

00:19:39 ◼   ► and we have a consensus or whatever but [TS]

00:19:40 ◼   ► as we've talked about in past shows [TS]

00:19:42 ◼   ► Apple really does not want to wait for [TS]

00:19:44 ◼   ► any sort of consensus to form it thinks [TS]

00:19:46 ◼   ► it has an idea it will implement that if [TS]

00:19:48 ◼   ► the standards body comes up with an [TS]

00:19:49 ◼   ► equivalent or better standard then that [TS]

00:19:51 ◼   ► Apple will adopt that as well but in the [TS]

00:19:53 ◼   ► meantime Apple just wants to get stuff [TS]

00:19:54 ◼   ► done and so that is relevant to the [TS]

00:19:57 ◼   ► press discussion because what they were [TS]

00:19:58 ◼   ► proposing here is a new CSS thing called [TS]

00:20:01 ◼   ► image [TS]

00:20:02 ◼   ► image - set that lets you specify in a [TS]

00:20:05 ◼   ► you know CSS rule instead of just saying [TS]

00:20:08 ◼   ► you know like background image whatever [TS]

00:20:09 ◼   ► or just giving you the URL to an image [TS]

00:20:11 ◼   ► you can give you can set the background [TS]

00:20:15 ◼   ► image to something that is a set of [TS]

00:20:17 ◼   ► image so you can say here is the one X [TS]

00:20:20 ◼   ► version of this image and here's the - X [TS]

00:20:21 ◼   ► here's the three X or whatever and [TS]

00:20:23 ◼   ► you're trying to express the idea that [TS]

00:20:26 ◼   ► these are all the same images but [TS]

00:20:27 ◼   ► they're all in different resolutions [TS]

00:20:29 ◼   ► this is a as opposed to using a media [TS]

00:20:32 ◼   ► query or something where you say okay [TS]

00:20:33 ◼   ► well if the device has a device pixel [TS]

00:20:35 ◼   ► ratio of two use this style sheet or if [TS]

00:20:37 ◼   ► it has a device pixel ratio of three use [TS]

00:20:38 ◼   ► this rule so you can say okay well on [TS]

00:20:40 ◼   ► the device pixel ratio of two devices [TS]

00:20:42 ◼   ► show the two X version of this image [TS]

00:20:45 ◼   ► versus the other one so media queries [TS]

00:20:47 ◼   ► applied to the entire page and in the [TS]

00:20:50 ◼   ► post of the man list which is linked in [TS]

00:20:51 ◼   ► the show notes there's a little FAQ at [TS]

00:20:53 ◼   ► the bottom and say why do it this way [TS]

00:20:55 ◼   ► why not use a media query and the answer [TS]

00:20:58 ◼   ► is that media queries are claim about [TS]

00:20:59 ◼   ► the state of the user agent whereas [TS]

00:21:01 ◼   ► they're trying to make a claim about the [TS]

00:21:02 ◼   ► relationship between image assets [TS]

00:21:04 ◼   ► themselves so they're not trying to say [TS]

00:21:07 ◼   ► anything about oh this is a device for [TS]

00:21:09 ◼   ► the device pixel ratio of two therefore [TS]

00:21:11 ◼   ► all these new things apply this is [TS]

00:21:13 ◼   ► saying that here is associated set of [TS]

00:21:15 ◼   ► images in various resolutions and what [TS]

00:21:17 ◼   ► that allows is for the user agent - for [TS]

00:21:19 ◼   ► example in this example to give read on [TS]

00:21:20 ◼   ► document you use a lower res version of [TS]

00:21:22 ◼   ► that asset if the page loads into view [TS]

00:21:25 ◼   ► where they're way zoomed out right so [TS]

00:21:27 ◼   ► even though you're on a retina iPad if [TS]

00:21:29 ◼   ► you're seeing a big a big web page that [TS]

00:21:31 ◼   ► zoomed all the way out don't load the [TS]

00:21:32 ◼   ► two X version of that image until they [TS]

00:21:34 ◼   ► zoom in to save bandwidth for example [TS]

00:21:36 ◼   ► and if you did a media query that would [TS]

00:21:37 ◼   ► work with the media queries a solid [TS]

00:21:38 ◼   ► device pixel ratio is 2 therefore unload [TS]

00:21:40 ◼   ► the two X versions of all these images [TS]

00:21:41 ◼   ► and it will take a year in a day eat up [TS]

00:21:43 ◼   ► your bandwidth cap and all that other [TS]

00:21:44 ◼   ► stuff and this also keeps the rules [TS]

00:21:47 ◼   ► about the images together so you don't [TS]

00:21:50 ◼   ► have like a media query you know it's [TS]

00:21:53 ◼   ► vise pixel ratio - and then a bunch of [TS]

00:21:54 ◼   ► CSS and then somewhere else in the [TS]

00:21:56 ◼   ► document the same same rules repeated [TS]

00:21:59 ◼   ► but with a different media query prefix [TS]

00:22:01 ◼   ► this keeps the related images together [TS]

00:22:03 ◼   ► on a single line here's an image set [TS]

00:22:04 ◼   ► this low res version the high resolution [TS]

00:22:06 ◼   ► or whatever so I like this proposal I [TS]

00:22:09 ◼   ► think it's a good idea and I what I also [TS]

00:22:10 ◼   ► like to and that me I also sent me the [TS]

00:22:13 ◼   ► link to as well I'm printing the show [TS]

00:22:15 ◼   ► notes [TS]

00:22:15 ◼   ► is the change set in track for the [TS]

00:22:18 ◼   ► WebKit nightly builds where of this [TS]

00:22:20 ◼   ► changes added to WebKit so I don't look [TS]

00:22:22 ◼   ► at the date on that and think that the [TS]

00:22:24 ◼   ► mailing list post was in February of [TS]

00:22:26 ◼   ► this year and the check in fro to WebKit [TS]

00:22:30 ◼   ► was from March 21st so maybe they [TS]

00:22:34 ◼   ► proposed it and then implement it and [TS]

00:22:35 ◼   ► now it landed there so if you get the [TS]

00:22:37 ◼   ► WebKit nightlies I suspect by now you [TS]

00:22:39 ◼   ► can try out this rule and it seems like [TS]

00:22:41 ◼   ► really good idea to me and it seems like [TS]

00:22:42 ◼   ► it solves a lot of the problems that web [TS]

00:22:45 ◼   ► developers are having with how to [TS]

00:22:46 ◼   ► correctly serve images to iPad threes so [TS]

00:22:50 ◼   ► I would expect it to be adopted out of [TS]

00:22:52 ◼   ► pragmatism and if the CSS working group [TS]

00:22:54 ◼   ► wants something better they should get [TS]

00:22:56 ◼   ► moving fast because people are just [TS]

00:22:58 ◼   ► going to end up implementing this just [TS]

00:23:00 ◼   ► to get their webpages to look nice in [TS]

00:23:02 ◼   ► the meantime you get cranky about Apple [TS]

00:23:08 ◼   ► doing its own thing with web stuff right [TS]

00:23:11 ◼   ► and you're trying to get out of the web [TS]

00:23:12 ◼   ► games Mazin effect it was trying to get [TS]

00:23:14 ◼   ► out of it I just think it did you know [TS]

00:23:16 ◼   ► there's a the reason why I feel people [TS]

00:23:19 ◼   ► get upset about this kind of thing is [TS]

00:23:22 ◼   ► because the companies especially the [TS]

00:23:26 ◼   ► larger ones [TS]

00:23:27 ◼   ► Microsoft in particular who've done and [TS]

00:23:30 ◼   ► I guess you could look at Adobe in flat [TS]

00:23:31 ◼   ► but companies that come out and do their [TS]

00:23:33 ◼   ► own thing historically have a history of [TS]

00:23:38 ◼   ► not executing it very well and or doing [TS]

00:23:42 ◼   ► it in such a way that it's closed and [TS]

00:23:44 ◼   ► that right rightly bothers a lot of [TS]

00:23:48 ◼   ► people and I think that's the concern it [TS]

00:23:51 ◼   ► was Joe when I when I redid this 5x5 [TS]

00:23:54 ◼   ► site I had this as this scrolling div [TS]

00:23:57 ◼   ► that contained the the artwork for the [TS]

00:24:01 ◼   ► most recent shows up at the top I still [TS]

00:24:03 ◼   ► have it but I was getting contacted by [TS]

00:24:06 ◼   ► people and they were saying well [TS]

00:24:08 ◼   ► sluggish on an iOS device and I saw that [TS]

00:24:11 ◼   ► and indeed it was a little bit sluggish [TS]

00:24:13 ◼   ► it shouldn't be it was just a scrolling [TS]

00:24:15 ◼   ► div but it turns out there's this [TS]

00:24:16 ◼   ► special funny little WebKit declaration [TS]

00:24:20 ◼   ► just for iOS devices that you knew about [TS]

00:24:22 ◼   ► that you told me about that fixed it and [TS]

00:24:24 ◼   ► made it beautiful works beautifully and [TS]

00:24:26 ◼   ► it's that kind of thing of course that's [TS]

00:24:29 ◼   ► never going to [TS]

00:24:29 ◼   ► supported universally Mozilla isn't [TS]

00:24:32 ◼   ► going to add that chrome isn't going to [TS]

00:24:34 ◼   ► add that declaration because obviously [TS]

00:24:37 ◼   ► for one reason [TS]

00:24:38 ◼   ► there is no Mozilla or Chrome for an iOS [TS]

00:24:40 ◼   ► device so they don't need to think about [TS]

00:24:42 ◼   ► that kind of thing really they don't [TS]

00:24:44 ◼   ► care [TS]

00:24:45 ◼   ► but if Apple builds this culture of [TS]

00:24:50 ◼   ► people who are developing and learning [TS]

00:24:53 ◼   ► all these special things why isn't that [TS]

00:24:55 ◼   ► the same as what people had to do for [TS]

00:24:57 ◼   ► years for Internet Explorer that's the [TS]

00:24:58 ◼   ► concern is that the more that they go [TS]

00:25:00 ◼   ► off and do their own thing the more they [TS]

00:25:02 ◼   ► make special cases special rules [TS]

00:25:04 ◼   ► different things like that and another's [TS]

00:25:05 ◼   ► kind of veering in a different direction [TS]

00:25:07 ◼   ► where you were going that's the concern [TS]

00:25:09 ◼   ► dude do I worry about that to answer [TS]

00:25:11 ◼   ► your question and no and it's not [TS]

00:25:13 ◼   ► because I'm moving away from the web [TS]

00:25:15 ◼   ► design stuff I still do a lot of it but [TS]

00:25:18 ◼   ► it's that I feel that building building [TS]

00:25:24 ◼   ► something that targets a certain device [TS]

00:25:26 ◼   ► or platform if you want to build [TS]

00:25:29 ◼   ► something custom you know you're doing [TS]

00:25:31 ◼   ► it if you want to look up that WebKit [TS]

00:25:33 ◼   ► declaration to make the iOS browsing [TS]

00:25:35 ◼   ► experience better you're doing this in a [TS]

00:25:37 ◼   ► conscious way and it's not like doing it [TS]

00:25:39 ◼   ► for a browser that a certain percentage [TS]

00:25:41 ◼   ► of people are going to have on a [TS]

00:25:43 ◼   ► platform that's shared by everybody [TS]

00:25:45 ◼   ► you're building something that's custom [TS]

00:25:47 ◼   ► and unique just for a device for a [TS]

00:25:49 ◼   ► specific device that you may be [TS]

00:25:51 ◼   ► targeting and if you've chosen to do [TS]

00:25:53 ◼   ► that and said this is something extra [TS]

00:25:55 ◼   ► that I'm going to put in that rides on [TS]

00:25:57 ◼   ► top of what is already a decent [TS]

00:25:59 ◼   ► experience then I think it's OK and as [TS]

00:26:02 ◼   ► long as that's kind of the direction [TS]

00:26:03 ◼   ► that Apple heads in or that the [TS]

00:26:05 ◼   ► company's head and in particular saying [TS]

00:26:06 ◼   ► hey you want to make this better for iOS [TS]

00:26:08 ◼   ► users do this then I'm alright with it [TS]

00:26:11 ◼   ► anything that kind of infringes and goes [TS]

00:26:13 ◼   ► to the next step and says this is the [TS]

00:26:14 ◼   ► way it should be across the board and [TS]

00:26:16 ◼   ► that makes me a little uh a little leery [TS]

00:26:19 ◼   ► yeah I think web developers are usually [TS]

00:26:21 ◼   ► of two minds about this there's the one [TS]

00:26:23 ◼   ► level that that you were just talking [TS]

00:26:25 ◼   ► about it on it's like look you've got a [TS]

00:26:26 ◼   ► site there's something that makes it [TS]

00:26:29 ◼   ► perform better like it's not you didn't [TS]

00:26:30 ◼   ► spend time agonizing over whether you [TS]

00:26:32 ◼   ► should add that rule once once if it saw [TS]

00:26:33 ◼   ► that it worked yeah of course you're [TS]

00:26:35 ◼   ► gonna head not gonna go oh well yeah [TS]

00:26:36 ◼   ► that fixes my problem for my customers [TS]

00:26:38 ◼   ► but I really don't want to do that [TS]

00:26:40 ◼   ► because it could hurt the future of the [TS]

00:26:41 ◼   ► blah blah blah know you add it like cuz [TS]

00:26:43 ◼   ► that's [TS]

00:26:43 ◼   ► that's the one level of operating the [TS]

00:26:45 ◼   ► second level operating is people who do [TS]

00:26:47 ◼   ► this for a living and constantly have to [TS]

00:26:49 ◼   ► do these pragmatic things that make [TS]

00:26:51 ◼   ► their websites better for customers [TS]

00:26:52 ◼   ► start to think at a level higher and say [TS]

00:26:54 ◼   ► oh that's well well and good but what am [TS]

00:26:56 ◼   ► i doing [TS]

00:26:56 ◼   ► by what kind of environments is creating [TS]

00:26:59 ◼   ► and if I extrapolate from this does it [TS]

00:27:01 ◼   ► make things worse down the road and [TS]

00:27:04 ◼   ► that's kind of the zelban level of [TS]

00:27:05 ◼   ► thinking about the web as a larger thing [TS]

00:27:08 ◼   ► at the same exact time again I'm at you [TS]

00:27:09 ◼   ► know Sheldon himself is was using all [TS]

00:27:12 ◼   ► these crazy tricks to get stuff to work [TS]

00:27:13 ◼   ► for customers but at the same time [TS]

00:27:15 ◼   ► saying I would really not like to use I [TS]

00:27:17 ◼   ► would like not to have to use these [TS]

00:27:18 ◼   ► tricks at all and it would be good to [TS]

00:27:19 ◼   ► make something standard yeah I pulled [TS]

00:27:21 ◼   ► for the most part with it's stuff like [TS]

00:27:23 ◼   ► this I I feel pretty good about what it [TS]

00:27:26 ◼   ► does mostly because for now I truly [TS]

00:27:29 ◼   ► believe that it's not its intention to [TS]

00:27:31 ◼   ► embrace extend and extinguish because [TS]

00:27:33 ◼   ► it's so much it'd be much more logical [TS]

00:27:36 ◼   ► explanation as far as I'm concerned is [TS]

00:27:37 ◼   ► that they simply want to move faster [TS]

00:27:39 ◼   ► than the w3c process moves you know even [TS]

00:27:43 ◼   ► even setting aside whether they think [TS]

00:27:45 ◼   ► their proposal is better than the w3 [TS]

00:27:47 ◼   ► comes up with as a group or whatever it [TS]

00:27:49 ◼   ► like they're good they want to ship an [TS]

00:27:50 ◼   ► iPad 3 they want people to be able to [TS]

00:27:52 ◼   ► make web pages and absolute look great [TS]

00:27:53 ◼   ► on it and stuff and so they need [TS]

00:27:55 ◼   ► something they need something at ASAP [TS]

00:27:57 ◼   ► they simply can't wait for the process [TS]

00:27:59 ◼   ► and I think a lot of people think it's [TS]

00:28:00 ◼   ► rude to like oh well why don't you you [TS]

00:28:02 ◼   ► know do your proposal let's talk about [TS]

00:28:03 ◼   ► it'll just implement don't land the [TS]

00:28:05 ◼   ► commit into the WebKit thing two months [TS]

00:28:06 ◼   ► later and say well you guys took too [TS]

00:28:07 ◼   ► long like apples got products to sell [TS]

00:28:09 ◼   ► and customers to satisfy and I think [TS]

00:28:12 ◼   ► most of its proposals are reasonable and [TS]

00:28:13 ◼   ► aren't crazy and don't involve like oh [TS]

00:28:15 ◼   ► well this extension you know will only [TS]

00:28:18 ◼   ► work if you have a specific GPU [TS]

00:28:20 ◼   ► installed and only Apple has access to [TS]

00:28:21 ◼   ► that GPU like some sort of weird locking [TS]

00:28:23 ◼   ► type thing I think they just want stuff [TS]

00:28:24 ◼   ► that works and this is the case where [TS]

00:28:27 ◼   ► there's no like - WebKit on the front of [TS]

00:28:29 ◼   ► it so clearly they're there it's a [TS]

00:28:31 ◼   ► little bit more bold and they usually [TS]

00:28:32 ◼   ► are what like the WebKit touch whatever [TS]

00:28:33 ◼   ► scroll like I never remember these names [TS]

00:28:35 ◼   ► but the little hack to use that edit [TS]

00:28:37 ◼   ► there when you when you add this to your [TS]

00:28:39 ◼   ► thing it's not clear that it's a WebKit [TS]

00:28:40 ◼   ► only thing or maybe I should look at the [TS]

00:28:42 ◼   ► check in I didn't look at the disk to [TS]

00:28:43 ◼   ► see maybe they edit it with a - WebKit [TS]

00:28:45 ◼   ► to begin with even though the proposal [TS]

00:28:46 ◼   ► edit without but I think Apple is pretty [TS]

00:28:49 ◼   ► good about backfilling in it you know [TS]

00:28:50 ◼   ► when there's a standardized version a [TS]

00:28:52 ◼   ► way to do this they will backfill and [TS]

00:28:54 ◼   ► say we'll support that eventually as [TS]

00:28:56 ◼   ► well I think the [TS]

00:28:57 ◼   ► three people are unsatisfied with the [TS]

00:28:59 ◼   ► speed at which that happens like WebKit [TS]

00:29:01 ◼   ► will continue to support the WebKit [TS]

00:29:02 ◼   ► border-radius whatever it's like we'll [TS]

00:29:03 ◼   ► come on WebKit when are you going to [TS]

00:29:04 ◼   ► support our official border-radius money [TS]

00:29:06 ◼   ► you know there's always that lag where [TS]

00:29:08 ◼   ► it's the second something as [TS]

00:29:10 ◼   ► standardized everyone wants to see all [TS]

00:29:12 ◼   ► the browsers that have vendor specific [TS]

00:29:14 ◼   ► extensions to immediately roll out [TS]

00:29:17 ◼   ► support for the standardized version and [TS]

00:29:19 ◼   ► deprecated the old one but that happens [TS]

00:29:20 ◼   ► more slowly than people would like to [TS]

00:29:22 ◼   ► but let's just say you know I feel okay [TS]

00:29:25 ◼   ► with it but I'm keeping my eye on I keep [TS]

00:29:28 ◼   ► my eye on you Apple I don't think [TS]

00:29:30 ◼   ► everybody is everyone is so wary of that [TS]

00:29:31 ◼   ► and they're held to a very high standard [TS]

00:29:32 ◼   ► so I think I think it's wise to keep [TS]

00:29:35 ◼   ► your eye on extensions like that hey [TS]

00:29:38 ◼   ► let's do our let's do our first sponsor [TS]

00:29:40 ◼   ► good idea you ready for that yeah all [TS]

00:29:43 ◼   ► right it's what I love to tell you about [TS]

00:29:45 ◼   ► studio neat calm have you got your [TS]

00:29:49 ◼   ► cosmonaut yet no I wish I had it because [TS]

00:29:52 ◼   ► I'm using lesser reportedly lesser [TS]

00:29:55 ◼   ► styluses or I really like this by lesser [TS]

00:29:57 ◼   ► stylist is do you mean your finger my [TS]

00:30:00 ◼   ► finger no we do have two styluses in the [TS]

00:30:02 ◼   ► house I don't even know the brands in [TS]

00:30:03 ◼   ► them I just know I'm not satisfied both [TS]

00:30:05 ◼   ► them at everybody raves about the [TS]

00:30:06 ◼   ► cosmonaut gotta get it okay so these [TS]

00:30:07 ◼   ► guys the studio neat calm guys is two [TS]

00:30:10 ◼   ► guys that founders of the company [TS]

00:30:13 ◼   ► they're the ones that came up with the [TS]

00:30:15 ◼   ► glyph do you remember the glyph this is [TS]

00:30:16 ◼   ► the little stand slash tripod mount for [TS]

00:30:20 ◼   ► the iPhone 4 and 4s and this thing [TS]

00:30:23 ◼   ► sparked and created what what I have [TS]

00:30:26 ◼   ► dubbed the the indie hardware revolution [TS]

00:30:29 ◼   ► that is come up with a cool idea for [TS]

00:30:31 ◼   ► some cool piece of hardware get it [TS]

00:30:33 ◼   ► started on Kickstarter and and make it [TS]

00:30:36 ◼   ► and make millions of people happy they [TS]

00:30:38 ◼   ► invented that well they didn't invent it [TS]

00:30:40 ◼   ► but they were the first to do it so in a [TS]

00:30:41 ◼   ► way they did invent it and they also [TS]

00:30:44 ◼   ► came out with his cosmonaut same concept [TS]

00:30:46 ◼   ► this is the coolest stylus it's like [TS]

00:30:48 ◼   ► it's like an adult crayon for an iPad I [TS]

00:30:51 ◼   ► guess you could use an iPhone to love [TS]

00:30:53 ◼   ► this thing this thing is is awesome this [TS]

00:30:56 ◼   ► is why I'm doing so much better than you [TS]

00:30:58 ◼   ► by the way Jon and draw something and [TS]

00:31:00 ◼   ► they they have a new product out it's [TS]

00:31:03 ◼   ► called frame agra fur and this lets you [TS]

00:31:05 ◼   ► do stop motion picture stop motion [TS]

00:31:08 ◼   ► picture with your iPhone [TS]

00:31:10 ◼   ► when you were kid didn't you always want [TS]

00:31:11 ◼   ► to get some Legos together or some clay [TS]

00:31:14 ◼   ► and like make a stop-motion movie and [TS]

00:31:15 ◼   ► you realize that you would need several [TS]

00:31:17 ◼   ► thousand dollars of equipment and [TS]

00:31:19 ◼   ► experience as a photographer to even be [TS]

00:31:22 ◼   ► you don't need that anymore you go get [TS]

00:31:23 ◼   ► your iPhone you and you get free MOG [TS]

00:31:26 ◼   ► refer on it and now you're making some [TS]

00:31:28 ◼   ► motion picture movies and they show you [TS]

00:31:29 ◼   ► how easy this is it's great you go to [TS]

00:31:32 ◼   ► studio neat calm and you enter five by [TS]

00:31:36 ◼   ► five coupon code five by five at the [TS]

00:31:38 ◼   ► checkout 20% off 20% off so go check [TS]

00:31:43 ◼   ► them out studio need calm love them they [TS]

00:31:45 ◼   ► should because they should become a [TS]

00:31:46 ◼   ► longtime sponsor I'm just going to say [TS]

00:31:47 ◼   ► that shame on them if they don't I had [TS]

00:31:51 ◼   ► no idea that the cosmonaut was from the [TS]

00:31:53 ◼   ► company that made the glyph or you know [TS]

00:31:55 ◼   ► I thought it was a product from an [TS]

00:31:57 ◼   ► established big company I had no idea [TS]

00:31:59 ◼   ► they were kicker I miss this frame Agra [TS]

00:32:01 ◼   ► think I'm gonna buy this head to the [TS]

00:32:02 ◼   ► show for my son because it looks awesome [TS]

00:32:04 ◼   ► in July did I did try to do that many [TS]

00:32:06 ◼   ► times it's a child and failed miserably [TS]

00:32:08 ◼   ► because was it 16 millimeter film yeah [TS]

00:32:12 ◼   ► what was that the film format used when [TS]

00:32:13 ◼   ► we were kids does not lend it 35 600 it [TS]

00:32:17 ◼   ► 16 went in the little the little cameras [TS]

00:32:18 ◼   ► that we could have right no no this [TS]

00:32:20 ◼   ► video video thing instead of still [TS]

00:32:22 ◼   ► cameras it is it eight millimeter 16 [TS]

00:32:24 ◼   ► only the really skinny film that would [TS]

00:32:26 ◼   ► fit it's like the equivalent of a home [TS]

00:32:28 ◼   ► camcorder exactly needed that gigantic [TS]

00:32:30 ◼   ► light that would like burn people's [TS]

00:32:33 ◼   ► eyeballs out the bad thing it was so [TS]

00:32:35 ◼   ► light insensitive eight millimeter [TS]

00:32:37 ◼   ► people are saying in the chat room I [TS]

00:32:38 ◼   ► don't know how many millimeters elevator [TS]

00:32:40 ◼   ► yeah my my parents are actually [TS]

00:32:41 ◼   ► converting all that old 8 millimeter [TS]

00:32:43 ◼   ► film to two DVDs it doesn't look good [TS]

00:32:45 ◼   ► when you convert it but it's nice nice [TS]

00:32:47 ◼   ► to try to preserve digitally all our old [TS]

00:32:49 ◼   ► movies of us when we were kids yeah so [TS]

00:32:53 ◼   ► go get that I'm sure I'm sure that the [TS]

00:32:55 ◼   ► I'm sure that the the they would send on [TS]

00:32:58 ◼   ► here's the coolest thing about the I [TS]

00:32:59 ◼   ► don't know if I should spoil it I won't [TS]

00:33:01 ◼   ► in fact I won't I won't spoil it I was [TS]

00:33:03 ◼   ► going to describe the cosmonaut [TS]

00:33:05 ◼   ► packaging but I won't wait see for [TS]

00:33:08 ◼   ► yourself when you get this thing you're [TS]

00:33:09 ◼   ► gonna love it the way that it's packaged [TS]

00:33:11 ◼   ► up I'm not gonna ruin it for it because [TS]

00:33:13 ◼   ► it's very cool packaging these guys are [TS]

00:33:15 ◼   ► great shame on them for not if they [TS]

00:33:17 ◼   ► don't sponsor again alright let's get [TS]

00:33:20 ◼   ► back to the show I'm actually going to [TS]

00:33:22 ◼   ► get to draw something [TS]

00:33:23 ◼   ► eventually that's in my list of stuff [TS]

00:33:25 ◼   ► stock today yesterday oh great so the [TS]

00:33:30 ◼   ► user-agent stuff and all the image set [TS]

00:33:32 ◼   ► that was last the follow-up and now [TS]

00:33:33 ◼   ► we're into my three small topics that I [TS]

00:33:35 ◼   ► have today [TS]

00:33:37 ◼   ► start with a late-breaking topic which [TS]

00:33:39 ◼   ► is seem to have a lot of love like as [TS]

00:33:41 ◼   ► I'm getting ready to record stories fly [TS]

00:33:44 ◼   ► through on Twitter or whatever that [TS]

00:33:45 ◼   ► piqued my interest and I said that's [TS]

00:33:46 ◼   ► worth talking about so this also [TS]

00:33:48 ◼   ► happened earlier this morning did you [TS]

00:33:50 ◼   ► see these stories moving around a Gruber [TS]

00:33:52 ◼   ► link to it and Horace had a story on it [TS]

00:33:56 ◼   ► about rim focusing on the enterprise yes [TS]

00:34:00 ◼   ► this is and this is something that well [TS]

00:34:04 ◼   ► the way John grew relates it he its [TS]

00:34:07 ◼   ► title is rim to give up that is his [TS]

00:34:11 ◼   ► title and he links to Horace's article [TS]

00:34:13 ◼   ► and yeah it's it's interesting what are [TS]

00:34:20 ◼   ► your thoughts on this so this is a quote [TS]

00:34:22 ◼   ► that Horace has at the top of his [TS]

00:34:25 ◼   ► article and it says quoting from rims [TS]

00:34:28 ◼   ► new CEO now they've got rid of the [TS]

00:34:30 ◼   ► co-ceos nigga this new job out for how [TS]

00:34:32 ◼   ► long did we give that did it last longer [TS]

00:34:35 ◼   ► than we thought it would last I don't [TS]

00:34:37 ◼   ► mean yeah not a good idea [TS]

00:34:40 ◼   ► so Thorsten Heins is name i think says [TS]

00:34:42 ◼   ► we plan to really thirst and howl I [TS]

00:34:44 ◼   ► think you're thinking of very similar [TS]

00:34:45 ◼   ► yes we plan to refocus on the enterprise [TS]

00:34:49 ◼   ► business and capitalize on our leading [TS]

00:34:50 ◼   ► position in this segment we believe the [TS]

00:34:52 ◼   ► BlackBerry cannot succeed if we try to [TS]

00:34:53 ◼   ► be everybody's darling and all things to [TS]

00:34:55 ◼   ► all people [TS]

00:34:55 ◼   ► therefore we plan to build on our [TS]

00:34:57 ◼   ► strengths I like the fact that you [TS]

00:34:59 ◼   ► strength Sigma singular there is one [TS]

00:35:01 ◼   ► over so they got more than one strength [TS]

00:35:04 ◼   ► right you that are Horace miss the s [TS]

00:35:07 ◼   ► money copied him now there's a peridot [TS]

00:35:09 ◼   ► all right so what Horace says in in the [TS]

00:35:15 ◼   ► in his article is that at one point he [TS]

00:35:16 ◼   ► says you know focus is a good idea [TS]

00:35:17 ◼   ► that's great and all but you only [TS]

00:35:19 ◼   ► succeed if you focus on the right thing [TS]

00:35:21 ◼   ► and horse says that enterprise is not [TS]

00:35:22 ◼   ► the right thing right [TS]

00:35:23 ◼   ► he's an enterprise support is a feature [TS]

00:35:25 ◼   ► not a product he's channeling his Steve [TS]

00:35:27 ◼   ► Jobs dismissal of Dropbox there and the [TS]

00:35:32 ◼   ► thing I wanted to focus on about this a [TS]

00:35:33 ◼   ► Garba says you know rim gives up [TS]

00:35:37 ◼   ► that's apt I think I've talked about the [TS]

00:35:41 ◼   ► enterprise before with scarecrow [TS]

00:35:43 ◼   ► surround it about what what [TS]

00:35:44 ◼   ► distinguishes that from the other [TS]

00:35:47 ◼   ► markets what makes what makes Enterprise [TS]

00:35:49 ◼   ► different what is enterprise what does [TS]

00:35:50 ◼   ► that mean and a distinction I drew and [TS]

00:35:52 ◼   ► whatever show this was I could find it [TS]

00:35:53 ◼   ► you know people should transcribe all of [TS]

00:35:55 ◼   ► our shows so I can do a text search that [TS]

00:35:57 ◼   ► would be nice to everyone do that yeah [TS]

00:35:59 ◼   ► that's tough job but anyway when I [TS]

00:36:01 ◼   ► talked about last time I think the [TS]

00:36:02 ◼   ► distinction I was making is that [TS]

00:36:04 ◼   ► enterprise means the people who use your [TS]

00:36:07 ◼   ► products or not the people who buy your [TS]

00:36:09 ◼   ► products and that separation of [TS]

00:36:13 ◼   ► incentives is poison because if you [TS]

00:36:18 ◼   ► don't have to make the people who use [TS]

00:36:20 ◼   ► your products happy you get you know you [TS]

00:36:22 ◼   ► end up making your products optimized [TS]

00:36:24 ◼   ► for the wrong things and BlackBerry had [TS]

00:36:29 ◼   ► had both going for a while when it was [TS]

00:36:31 ◼   ► like the king of people love their [TS]

00:36:32 ◼   ► BlackBerry's the CrackBerry thing and IT [TS]

00:36:34 ◼   ► departments loved them too because they [TS]

00:36:36 ◼   ► gave IT departments all the power they [TS]

00:36:37 ◼   ► need to you know control people's [TS]

00:36:39 ◼   ► devices and provision them and like they [TS]

00:36:40 ◼   ► were they were serving their cut their [TS]

00:36:42 ◼   ► enterprise customers well but the people [TS]

00:36:44 ◼   ► who use them also liked them as well [TS]

00:36:45 ◼   ► because RIM wasn't just a company that [TS]

00:36:47 ◼   ► sold to the enterprise it sold to [TS]

00:36:48 ◼   ► customers if we go into the year Verizon [TS]

00:36:51 ◼   ► store whatever new to come with the [TS]

00:36:52 ◼   ► Blackberry and also work would give you [TS]

00:36:54 ◼   ► one right so this is like kind of the [TS]

00:36:58 ◼   ► last fashion of rims success [TS]

00:37:01 ◼   ► mostly because as customers abandon [TS]

00:37:03 ◼   ► BlackBerry's because they want iPhones [TS]

00:37:05 ◼   ► or Android phones or whatever because [TS]

00:37:06 ◼   ► they're just not keeping up IT [TS]

00:37:08 ◼   ► departments don't abandon it as quickly [TS]

00:37:10 ◼   ► because IP departments have different [TS]

00:37:11 ◼   ► requirements that IT departments don't [TS]

00:37:13 ◼   ► care as much that newer phones are nicer [TS]

00:37:17 ◼   ► to use they like the idea that they have [TS]

00:37:19 ◼   ► all their you know infrastructure and [TS]

00:37:22 ◼   ► command and control setup for [TS]

00:37:24 ◼   ► BlackBerry's and changing anything in IT [TS]

00:37:26 ◼   ► takes a long time and they don't like [TS]

00:37:28 ◼   ► change so the last bastion of rim [TS]

00:37:30 ◼   ► strength is in the enterprise because [TS]

00:37:32 ◼   ► that it's harder for them to change [TS]

00:37:34 ◼   ► there's a customer just like when their [TS]

00:37:36 ◼   ► contract comes up they don't get a phone [TS]

00:37:37 ◼   ► but enterprise big companies don't [TS]

00:37:39 ◼   ► overnight say well blackberry stinks now [TS]

00:37:41 ◼   ► let's not use them next time then you [TS]

00:37:43 ◼   ► get everybody new phones you got to [TS]

00:37:44 ◼   ► figure out all new infrastructure and [TS]

00:37:46 ◼   ► forget how your vendors going to be and [TS]

00:37:47 ◼   ► goals of the stuff so they stick with it [TS]

00:37:50 ◼   ► I think it's the wrong place to go [TS]

00:37:52 ◼   ► because if you focus soley unsatisfying [TS]

00:37:56 ◼   ► the enterprise you're basically saying [TS]

00:37:58 ◼   ► we don't care how much people like our [TS]

00:38:00 ◼   ► products we're not even going to try to [TS]

00:38:01 ◼   ► make a product that people like dudes we [TS]

00:38:03 ◼   ► just want to make a product the [TS]

00:38:04 ◼   ► enterprise likes to use we're going to [TS]

00:38:05 ◼   ► give up selling you know forget it we're [TS]

00:38:07 ◼   ► never going to convince individual [TS]

00:38:08 ◼   ► people that this is that our products [TS]

00:38:10 ◼   ► are good our only shot is to convince IT [TS]

00:38:13 ◼   ► departments that they should to continue [TS]

00:38:14 ◼   ► selling with us and is absolutely the [TS]

00:38:16 ◼   ► worst thing to focus on because you are [TS]

00:38:19 ◼   ► shooting your own products in the head [TS]

00:38:21 ◼   ► it's saying that if we're not even going [TS]

00:38:24 ◼   ► to put it as a goal in our efforts to [TS]

00:38:26 ◼   ► make people like our products we just [TS]

00:38:28 ◼   ► cared the IT department likes our [TS]

00:38:29 ◼   ► products and Horace points out is his [TS]

00:38:33 ◼   ► thing and who else poses a danger jacket [TS]

00:38:35 ◼   ► talked about it on Twitter that flies in [TS]

00:38:38 ◼   ► the face of the trend which I think else [TS]

00:38:39 ◼   ► talked about in the last show that the [TS]

00:38:41 ◼   ► eye deep IP departments power is waning [TS]

00:38:43 ◼   ► and that the new trend is to empower the [TS]

00:38:47 ◼   ► individual employees of companies more [TS]

00:38:49 ◼   ► to say you pick what kind of device that [TS]

00:38:51 ◼   ► you want and we will support for your [TS]

00:38:53 ◼   ► versus we dictate what everybody uses in [TS]

00:38:55 ◼   ► the company and the example I gave last [TS]

00:38:56 ◼   ► time is like companies dictating what [TS]

00:39:00 ◼   ► kind of cell phone you have to have [TS]

00:39:01 ◼   ► because they support it but they tend [TS]

00:39:02 ◼   ► not to dictate what kind of pen you can [TS]

00:39:03 ◼   ► use because pens don't require support [TS]

00:39:05 ◼   ► it's like well if you want a pen just [TS]

00:39:06 ◼   ► tell us you want BIC rollerball blah [TS]

00:39:08 ◼   ► blah blah model and give it to the [TS]

00:39:11 ◼   ► office manager person and he'll order it [TS]

00:39:13 ◼   ► from the stable catalog and you'll have [TS]

00:39:14 ◼   ► it we don't really care about that but [TS]

00:39:15 ◼   ► if you say had like an iPhone like whoa [TS]

00:39:17 ◼   ► whoa well you can't have this strange [TS]

00:39:18 ◼   ► device on our network and you've heard [TS]

00:39:20 ◼   ► all these things before the companies [TS]

00:39:21 ◼   ► that trend is sliding because you know [TS]

00:39:24 ◼   ► the important top level executives say [TS]

00:39:26 ◼   ► well I want an iPhone and I'm an [TS]

00:39:27 ◼   ► important person so I'm getting one and [TS]

00:39:28 ◼   ► you IT department you work for me so [TS]

00:39:29 ◼   ► support it and that trend away from [TS]

00:39:32 ◼   ► centralized control and towards [TS]

00:39:34 ◼   ► individual choice about computing [TS]

00:39:37 ◼   ► Hardware all the way down to the stuff [TS]

00:39:38 ◼   ► they have in their desk and everything [TS]

00:39:38 ◼   ► all these things that used to be [TS]

00:39:39 ◼   ► exclusively the realm of the IT [TS]

00:39:41 ◼   ► department that's that's not helping [TS]

00:39:44 ◼   ► that train is not helping rim because [TS]

00:39:45 ◼   ► even if room 100% satisfies the [TS]

00:39:47 ◼   ► enterprise that makes those guys who [TS]

00:39:48 ◼   ► work in those jobs are clearly happy [TS]

00:39:49 ◼   ► even though all their users hate their [TS]

00:39:51 ◼   ► phones in which they could use iPhones [TS]

00:39:53 ◼   ► that the power of that group the power [TS]

00:39:55 ◼   ► of their customer that they're aiming [TS]

00:39:57 ◼   ► for the enterprise ID people their power [TS]

00:39:58 ◼   ► is waning too so this is not a good [TS]

00:40:02 ◼   ► scenario like I said [TS]

00:40:03 ◼   ► several shows ago talking about who else [TS]

00:40:05 ◼   ► could challenge I remember when I was [TS]

00:40:08 ◼   ► talking about was saying who were the [TS]

00:40:10 ◼   ► mobile space challenge we've got like [TS]

00:40:11 ◼   ► Android and you've got palm but they're [TS]

00:40:13 ◼   ► dead and then I said rim and I said dead [TS]

00:40:15 ◼   ► soon well they continue along that path [TS]

00:40:19 ◼   ► to death and also I think someone said [TS]

00:40:21 ◼   ► that wasn't the CEO or someone important [TS]

00:40:23 ◼   ► in rim when asked is the company for [TS]

00:40:25 ◼   ► sale he said like we wouldn't you know [TS]

00:40:28 ◼   ► we're open to that which is basically [TS]

00:40:29 ◼   ► yes something please buy us please buy [TS]

00:40:32 ◼   ► us now save us from ourselves bias and [TS]

00:40:34 ◼   ► bias for our patents and fire all our [TS]

00:40:37 ◼   ► employees but please give me a golden [TS]

00:40:38 ◼   ► parachute you know so things not look [TS]

00:40:41 ◼   ► good for rim and I think this plan is [TS]

00:40:43 ◼   ► terrible and no one should ever focus on [TS]

00:40:47 ◼   ► the enterprise for anything you know [TS]

00:40:50 ◼   ► you're right and less and less these [TS]

00:40:52 ◼   ► days is there an enterprise more than [TS]

00:40:55 ◼   ► ever [TS]

00:40:55 ◼   ► there are startups there are freelancers [TS]

00:40:57 ◼   ► there companies I mean look at the [TS]

00:40:59 ◼   ► studio you get two guys that's that's [TS]

00:41:02 ◼   ► what it takes their IT department is [TS]

00:41:03 ◼   ► like them and more and more with the [TS]

00:41:07 ◼   ► smaller and smaller companies it's today [TS]

00:41:09 ◼   ► it's a great it is a great environment [TS]

00:41:11 ◼   ► to create a small company and do a [TS]

00:41:13 ◼   ► start-up and I don't even want to use [TS]

00:41:15 ◼   ► the term startup scratch that it's it's [TS]

00:41:17 ◼   ► a great time to start a company and work [TS]

00:41:21 ◼   ► for yourself and have that kind of [TS]

00:41:24 ◼   ► independence [TS]

00:41:25 ◼   ► more so than it's ever has been the [TS]

00:41:28 ◼   ► infrastructure that we have just as a [TS]

00:41:30 ◼   ► person using the internet today [TS]

00:41:32 ◼   ► it's amazing compared to what we had [TS]

00:41:33 ◼   ► five years ago and I saying that you're [TS]

00:41:37 ◼   ► going to focus on IT on enterprise [TS]

00:41:40 ◼   ► rather and those IT departments those IT [TS]

00:41:42 ◼   ► groups it's just it it's crazy like [TS]

00:41:45 ◼   ► they're I sure there are still big [TS]

00:41:47 ◼   ► companies but those companies really [TS]

00:41:50 ◼   ► from inside out want to make the changes [TS]

00:41:52 ◼   ► that you're describing they want to say [TS]

00:41:55 ◼   ► yeah our employees get to pick what kind [TS]

00:41:57 ◼   ► of device they want or because our [TS]

00:41:58 ◼   ► employees are going to do what they want [TS]

00:41:59 ◼   ► anyway outside a government contracting [TS]

00:42:02 ◼   ► I mentioned this before I have a friend [TS]

00:42:03 ◼   ► who until very very recently had to use [TS]

00:42:06 ◼   ► a blackberry because it was it was the [TS]

00:42:09 ◼   ► only one we think we've talked about [TS]

00:42:10 ◼   ► this on other shows they make versions [TS]

00:42:12 ◼   ► of them that don't have cameras on them [TS]

00:42:14 ◼   ► that the where they can go in and he [TS]

00:42:16 ◼   ► got you know some kind of secret clear [TS]

00:42:18 ◼   ► literally some kind of secret clearance [TS]

00:42:20 ◼   ► that he he cannot have a phone on him [TS]

00:42:23 ◼   ► that has a camera in it he can't have a [TS]

00:42:25 ◼   ► phone on him that doesn't support a [TS]

00:42:27 ◼   ► certain kind of encryption because of [TS]

00:42:30 ◼   ► the work that he was doing so he had to [TS]

00:42:32 ◼   ► use a different kind of device well [TS]

00:42:34 ◼   ► other than that I mean who who wants to [TS]

00:42:38 ◼   ► use you know who's for I know I actually [TS]

00:42:39 ◼   ► know somebody who has it as a as a [TS]

00:42:42 ◼   ► client has room as a client had to [TS]

00:42:44 ◼   ► switch that phone what do you think [TS]

00:42:48 ◼   ► about that yeah I see the people at I [TS]

00:42:50 ◼   ► see people still to this day in [TS]

00:42:52 ◼   ► companies carrying their black way for [TS]

00:42:54 ◼   ► work and carrying their iPhone for [TS]

00:42:56 ◼   ► personal yeah I gave an even in my [TS]

00:42:57 ◼   ► actual current job when you come into [TS]

00:42:59 ◼   ► meeting someone puts down their laptop [TS]

00:43:00 ◼   ► and they put two phones on top of it put [TS]

00:43:02 ◼   ► the BlackBerry on top but then put their [TS]

00:43:03 ◼   ► iPhone the top and one is the personal [TS]

00:43:05 ◼   ► phone and and to my company's credit [TS]

00:43:07 ◼   ► they realized this is an issue and don't [TS]

00:43:08 ◼   ► want this to happen they don't want you [TS]

00:43:10 ◼   ► to have your work self in your personal [TS]

00:43:11 ◼   ► self and carrying them ORM biz but like [TS]

00:43:13 ◼   ► it's you know and we're difficult for [TS]

00:43:15 ◼   ► companies to change the government is [TS]

00:43:17 ◼   ► like the last bastion of that because [TS]

00:43:18 ◼   ► talk about difficult to change and like [TS]

00:43:19 ◼   ► in so many cases as you point out [TS]

00:43:21 ◼   ► they're actual legitimate reasons like [TS]

00:43:22 ◼   ► the military is not particularly hasty [TS]

00:43:25 ◼   ► about qualifying new devices to be you [TS]

00:43:27 ◼   ► know allowed to be used or whatever so [TS]

00:43:29 ◼   ► but all these things where there's and [TS]

00:43:33 ◼   ► you're talking about starting up new [TS]

00:43:34 ◼   ► companies and stuff like that any place [TS]

00:43:36 ◼   ► where there's like a barrier to entry [TS]

00:43:38 ◼   ► you end up with aa drama I don't know [TS]

00:43:41 ◼   ► the economic terms you end up with [TS]

00:43:42 ◼   ► imperfect competition where things that [TS]

00:43:45 ◼   ► actually kind of stink end up being the [TS]

00:43:47 ◼   ► quote unquote winner in the market [TS]

00:43:49 ◼   ► because of these barriers and as the [TS]

00:43:51 ◼   ► barriers fall things are judged more on [TS]

00:43:54 ◼   ► the merits of what job they're supposed [TS]

00:43:55 ◼   ► to do you know like it do people [TS]

00:43:57 ◼   ► actually like the black barrier we're [TS]

00:43:58 ◼   ► just picking it because they're the [TS]

00:44:00 ◼   ► winners in the enterprise space and it's [TS]

00:44:01 ◼   ► hard to start a company or whatever and [TS]

00:44:02 ◼   ► now is we got all these you know the [TS]

00:44:04 ◼   ► barrier to creating your own company [TS]

00:44:05 ◼   ► even for anything that the Kickstarter [TS]

00:44:06 ◼   ► great thing about Kickstarter I think [TS]

00:44:07 ◼   ► has been and the interesting thing to me [TS]

00:44:09 ◼   ► is that suddenly now there was a way for [TS]

00:44:14 ◼   ► comfort for projects that had big [TS]

00:44:17 ◼   ► capital investment and that actually [TS]

00:44:19 ◼   ► affected the physical world like I'm [TS]

00:44:20 ◼   ► going to make the glyph I'm going to [TS]

00:44:22 ◼   ► make a thing that attaches you know it's [TS]

00:44:24 ◼   ► a metal thing I'm not making software [TS]

00:44:26 ◼   ► I'm not doing something I can do in my [TS]

00:44:27 ◼   ► basement just upload bits over the wires [TS]

00:44:29 ◼   ► my house and that's how I do my business [TS]

00:44:31 ◼   ► I now I have to have like people [TS]

00:44:33 ◼   ► fabricate things for me in a certain [TS]

00:44:35 ◼   ► volume for the physical world I'm going [TS]

00:44:37 ◼   ► to make like I'm going to sell you a [TS]

00:44:38 ◼   ► thing and that was much harder to do [TS]

00:44:40 ◼   ► without initial funding whereas the guy [TS]

00:44:42 ◼   ► in his part in his spare time and his [TS]

00:44:44 ◼   ► basement can start working on his cool [TS]

00:44:45 ◼   ► iOS app and Kickstarter funds those type [TS]

00:44:47 ◼   ► of things as well but once you start [TS]

00:44:49 ◼   ► making physical things it's like well [TS]

00:44:50 ◼   ► geez that's the realm of the old school [TS]

00:44:52 ◼   ► business like now you need you know you [TS]

00:44:54 ◼   ► can't just make two or three of those [TS]

00:44:55 ◼   ► widgets you need a capital investment [TS]

00:44:56 ◼   ► like a real business you need a business [TS]

00:44:58 ◼   ► loan or something or whatever in the [TS]

00:44:59 ◼   ► internet says well we've got a way to do [TS]

00:45:01 ◼   ► that too how about we just show people [TS]

00:45:02 ◼   ► the thing and if they think it's cool [TS]

00:45:03 ◼   ► they pledge money for it so all of this [TS]

00:45:07 ◼   ► makes the things that used to determine [TS]

00:45:11 ◼   ► our choices for devices or whatever less [TS]

00:45:14 ◼   ► relevant it's also also kind of a [TS]

00:45:16 ◼   ► disintermediation thing because where's [TS]

00:45:17 ◼   ► the bank in this in the Kickstarter [TS]

00:45:19 ◼   ► thing where is the bank or going man or [TS]

00:45:20 ◼   ► no I don't know about to look at you I [TS]

00:45:22 ◼   ► don't know if I can trust you with [TS]

00:45:23 ◼   ► $10,000 you're gonna make a what for [TS]

00:45:25 ◼   ► what you're gonna you're gonna make a [TS]

00:45:26 ◼   ► pin but it doesn't right you pointed it [TS]

00:45:29 ◼   ► you put it on a metal screen where you [TS]

00:45:30 ◼   ► don't but the pen has to act like a [TS]

00:45:32 ◼   ► finger that doesn't sound like you know [TS]

00:45:34 ◼   ► loan denied and you know you're just out [TS]

00:45:36 ◼   ► of college and you've never had a job [TS]

00:45:37 ◼   ► and you don't own a house and you have [TS]

00:45:39 ◼   ► no credit that's type of stuff it [TS]

00:45:44 ◼   ► becomes less relevant and so you get [TS]

00:45:45 ◼   ► better better competition for things [TS]

00:45:47 ◼   ► versus you know instead of saying all [TS]

00:45:48 ◼   ► the Pens that are made or only pens by [TS]

00:45:49 ◼   ► Belkin or other big companies not that [TS]

00:45:51 ◼   ► they make bad pens or anything like but [TS]

00:45:52 ◼   ► like the only people who can play in [TS]

00:45:53 ◼   ► that game are the people who are [TS]

00:45:54 ◼   ► established businesses who have gone [TS]

00:45:57 ◼   ► through all the hoops who have filled [TS]

00:45:58 ◼   ► out all the paperwork who have leases on [TS]

00:46:00 ◼   ► office space who have employees and all [TS]

00:46:02 ◼   ► you know you wouldn't get the guy hey [TS]

00:46:05 ◼   ► I've got a good idea for a pen well [TS]

00:46:07 ◼   ► that's great you have an idea maybe you [TS]

00:46:08 ◼   ► go work for Belk increments gonna do it [TS]

00:46:10 ◼   ► no i'ma try to do it myself and I'm [TS]

00:46:11 ◼   ► gonna find a way to get money for so I [TS]

00:46:13 ◼   ► don't how we got to this from rim but [TS]

00:46:16 ◼   ► it's a how it's all kind of of a piece I [TS]

00:46:17 ◼   ► think I think you're right that focusing [TS]

00:46:20 ◼   ► on the enterprise makes bad products and [TS]

00:46:24 ◼   ► the enterprise the power of enterprise [TS]

00:46:27 ◼   ► IT is waning and the number of things [TS]

00:46:28 ◼   ► you could even call an enterprise see it [TS]

00:46:30 ◼   ► seems at least I don't know if we could [TS]

00:46:31 ◼   ► say this definitively in our world and [TS]

00:46:33 ◼   ► the circles we travel and it seems like [TS]

00:46:35 ◼   ► the more exciting interesting things are [TS]

00:46:37 ◼   ► coming from companies that didn't exist [TS]

00:46:39 ◼   ► or people just getting the wherewithal [TS]

00:46:41 ◼   ► to do something [TS]

00:46:43 ◼   ► on their own and figuring out how to do [TS]

00:46:44 ◼   ► it and us collaboratively figure out how [TS]

00:46:46 ◼   ► to do it you know it really does it it [TS]

00:46:48 ◼   ► seems like the support infrastructure is [TS]

00:46:52 ◼   ► finally where it needs to be and that [TS]

00:46:54 ◼   ► was the big change as I remember when we [TS]

00:46:56 ◼   ► all experience this amazing joy in [TS]

00:46:59 ◼   ► wonderment that a couple people or even [TS]

00:47:02 ◼   ► one person could create this website or [TS]

00:47:06 ◼   ► web application and you always would [TS]

00:47:08 ◼   ► hear these stories and you'd see the the [TS]

00:47:10 ◼   ► older generation the shaking our home [TS]

00:47:12 ◼   ► add one one guy did that or five people [TS]

00:47:14 ◼   ► did that and now they're millionaires [TS]

00:47:15 ◼   ► and they sold - that's normal this uh [TS]

00:47:18 ◼   ► this oMG pop draws something which I [TS]

00:47:21 ◼   ► don't know if this is perhaps a segue [TS]

00:47:22 ◼   ► into your next topic but those guys sold [TS]

00:47:25 ◼   ► - it was Zynga right for like 200 [TS]

00:47:28 ◼   ► million bucks and it's like you know a [TS]

00:47:30 ◼   ► couple few people handful of people [TS]

00:47:32 ◼   ► that's not a that's the numbers a big [TS]

00:47:34 ◼   ► deal but the idea that a few people can [TS]

00:47:37 ◼   ► get together with a few computers build [TS]

00:47:39 ◼   ► something and get acquired and become [TS]

00:47:42 ◼   ► instant millionaires that's a brand new [TS]

00:47:46 ◼   ► idea but we're so used to it by now you [TS]

00:47:48 ◼   ► know the old the old way to do it was [TS]

00:47:50 ◼   ► you get a startup you get tons and tons [TS]

00:47:52 ◼   ► of investment money and you try to go [TS]

00:47:54 ◼   ► IPO that was the big thing a number of [TS]

00:47:56 ◼   ► years ago and before that it was this [TS]

00:47:58 ◼   ► this old-school way of you know look at [TS]

00:48:01 ◼   ► look at the way that Steve Jobs and was [TS]

00:48:03 ◼   ► started out they had ideas well they had [TS]

00:48:05 ◼   ► to go work for company to get those [TS]

00:48:07 ◼   ► ideas done they couldn't the idea that [TS]

00:48:09 ◼   ► they were going to go and build a [TS]

00:48:10 ◼   ► computer out of their garage it was like [TS]

00:48:12 ◼   ► you'll never that'll never take off I [TS]

00:48:14 ◼   ► mean everybody knows that's everybody [TS]

00:48:16 ◼   ► listening to this show knows that story [TS]

00:48:18 ◼   ► that they had to work at Hewlett Packard [TS]

00:48:20 ◼   ► they had to work at Atari they had to [TS]

00:48:22 ◼   ► work at these other places to get stuff [TS]

00:48:23 ◼   ► done and back then they would take their [TS]

00:48:26 ◼   ► idea to their boss hey we've got an idea [TS]

00:48:29 ◼   ► to build a computer do you think you [TS]

00:48:31 ◼   ► would take this idea can I may I please [TS]

00:48:34 ◼   ► work on this no nervous I'm gonna be [TS]

00:48:37 ◼   ► anything and move along I guess I guess [TS]

00:48:40 ◼   ► we have to try this ourselves we have no [TS]

00:48:42 ◼   ► choice now it's like screw the company [TS]

00:48:45 ◼   ► we're not giving them any of our ideas [TS]

00:48:46 ◼   ► they get eight hours in my day and [TS]

00:48:48 ◼   ► that's too much you know and they're out [TS]

00:48:51 ◼   ► there trying to start their own thing in [TS]

00:48:53 ◼   ► their spare time and of course that's [TS]

00:48:54 ◼   ► how you would do it and now you can [TS]

00:48:56 ◼   ► Birkett some device in some physical [TS]

00:48:59 ◼   ► thing and that's the next generation you [TS]

00:49:01 ◼   ► know we've had applications web [TS]

00:49:03 ◼   ► applications then we had iOS [TS]

00:49:06 ◼   ► applications even the companies that [TS]

00:49:08 ◼   ► don't want to open their infrastructure [TS]

00:49:10 ◼   ► and allow developers like Xbox you can [TS]

00:49:13 ◼   ► write a game for the Xbox I guarantee [TS]

00:49:15 ◼   ► that the Xbox doesn't like that they [TS]

00:49:18 ◼   ► don't want they are allowing you to do [TS]

00:49:20 ◼   ► it but they would prefer to control [TS]

00:49:22 ◼   ► everything because that's the mindset [TS]

00:49:23 ◼   ► maybe they're coming around maybe [TS]

00:49:25 ◼   ► they're seeing further we're doing this [TS]

00:49:26 ◼   ► that this is a great way to do it but [TS]

00:49:28 ◼   ► when they started out you could tell it [TS]

00:49:30 ◼   ► was with great hesitation now it's out [TS]

00:49:32 ◼   ► there great you build your cool stuff [TS]

00:49:34 ◼   ► with the Xbox but the next generation is [TS]

00:49:36 ◼   ► being able to build and fabricate those [TS]

00:49:38 ◼   ► physical things Kickstarter makes that [TS]

00:49:40 ◼   ► possible a couple guys show up we have a [TS]

00:49:43 ◼   ► neat idea here's the prototype do you [TS]

00:49:45 ◼   ► like it if you like it [TS]

00:49:47 ◼   ► hey donate we get enough donations well [TS]

00:49:50 ◼   ► we're going to do this thing and then [TS]

00:49:52 ◼   ► they do it and it's it's um it's amazing [TS]

00:49:54 ◼   ► it's absolutely the next generation of [TS]

00:49:57 ◼   ► things is it that instead of just [TS]

00:49:59 ◼   ► building something that's really cool [TS]

00:50:00 ◼   ► and neat that you can see on your [TS]

00:50:01 ◼   ► computer screen or on your iOS device [TS]

00:50:04 ◼   ► build something that's real that's [TS]

00:50:06 ◼   ► physical that people can use pretty soon [TS]

00:50:08 ◼   ► everybody will have what do they call [TS]

00:50:09 ◼   ► those dye-sublimation but though those [TS]

00:50:12 ◼   ► printers that 3d printers yeah [TS]

00:50:14 ◼   ► three-deep everyone will have one of [TS]

00:50:15 ◼   ► those you'll be able to create your own [TS]

00:50:18 ◼   ► gizmo right there your own houses [TS]

00:50:20 ◼   ► the thing about iOS apps and the reason [TS]

00:50:23 ◼   ► that goldrush made sense is that like [TS]

00:50:25 ◼   ► you in your basement in your spare time [TS]

00:50:27 ◼   ► or whatever you write you not to be in [TS]

00:50:29 ◼   ► your basement I guess you write you know [TS]

00:50:31 ◼   ► you write into the paper to help you on [TS]

00:50:32 ◼   ► your commute to work but you still have [TS]

00:50:34 ◼   ► your regular job and if it takes off [TS]

00:50:35 ◼   ► like a I can switch over this is a [TS]

00:50:37 ◼   ► viable business now no no neither the [TS]

00:50:39 ◼   ► job now this is my job right and what [TS]

00:50:41 ◼   ► did you what did you put at risk there [TS]

00:50:43 ◼   ► did you quit your job first no did you [TS]

00:50:45 ◼   ► take out a big bank loan no did you have [TS]

00:50:46 ◼   ► higher employees and get venture capital [TS]

00:50:49 ◼   ► it was like you can transition into it [TS]

00:50:50 ◼   ► without the big capital investment [TS]

00:50:51 ◼   ► physical things that I said are more [TS]

00:50:53 ◼   ► difficult to do that with but the the [TS]

00:50:57 ◼   ► strange thing that's happening here is [TS]

00:51:01 ◼   ► it now you can do how should i phrase [TS]

00:51:05 ◼   ► this I I want to get back to your idea [TS]

00:51:09 ◼   ► of [TS]

00:51:10 ◼   ► the getting acquired it versus doing [TS]

00:51:15 ◼   ► doing an IPO because I think that that [TS]

00:51:17 ◼   ► is an anti-pattern that exists and that [TS]

00:51:19 ◼   ► some people get upset about that you do [TS]

00:51:22 ◼   ► this cool thing and you don't have to do [TS]

00:51:24 ◼   ► a big initial investment and then you [TS]

00:51:27 ◼   ► get then you get acquired and you cash [TS]

00:51:28 ◼   ► out but then at the end of that what did [TS]

00:51:30 ◼   ► you really what did you really do you [TS]

00:51:32 ◼   ► succeeded in making yourself rich right [TS]

00:51:34 ◼   ► like this is this get some losing I [TS]

00:51:36 ◼   ► think because everyone hit single for [TS]

00:51:37 ◼   ► various reasons you succeeded in making [TS]

00:51:39 ◼   ► yourself rich but then what did you what [TS]

00:51:42 ◼   ► did you really accomplish how did you [TS]

00:51:43 ◼   ► change the world versus something like [TS]

00:51:44 ◼   ► Facebook which is the other great [TS]

00:51:46 ◼   ► example of Mark Zuckerberg making this [TS]

00:51:48 ◼   ► thing and steadfastly refusing to sell [TS]

00:51:52 ◼   ► out right he didn't say what are in [TS]

00:51:53 ◼   ► Yahoo or Microsoft won like a billion [TS]

00:51:55 ◼   ► dollar you know it so many offers he [TS]

00:51:57 ◼   ► said no no I'm not going to sell this he [TS]

00:51:59 ◼   ► could have he could have cashed out it [TS]

00:52:00 ◼   ► many times and been extremely rich and [TS]

00:52:02 ◼   ► been just fine but he kept it to himself [TS]

00:52:05 ◼   ► because he was trying to model himself [TS]

00:52:07 ◼   ► after like Steve Jobs Steve Wozniak Bill [TS]

00:52:09 ◼   ► Gates where you don't sell because for [TS]

00:52:11 ◼   ► them it wasn't you know no one was [TS]

00:52:12 ◼   ► rushing to buy Apple as soon as they got [TS]

00:52:14 ◼   ► a successful Apple to where as in this [TS]

00:52:15 ◼   ► day and age if you were in your garage [TS]

00:52:17 ◼   ► and made the Apple 2 so the equivalent [TS]

00:52:18 ◼   ► successful people would be clamoring to [TS]

00:52:21 ◼   ► buy you Google would want to buy you [TS]

00:52:22 ◼   ► Microsoft want everyone want to buy you [TS]

00:52:23 ◼   ► doesn't happen back then so they made [TS]

00:52:26 ◼   ► their big companies they became Apple [TS]

00:52:27 ◼   ► they became Microsoft and that's the [TS]

00:52:31 ◼   ► other model where you you want to make a [TS]

00:52:33 ◼   ► thing of lasting value and being [TS]

00:52:34 ◼   ► controlled and you don't want to cash [TS]

00:52:36 ◼   ► out so I think the the fact that you can [TS]

00:52:41 ◼   ► get off the ground and beat and make a [TS]

00:52:43 ◼   ► company that people want to acquire is [TS]

00:52:45 ◼   ► good and I don't think there's anything [TS]

00:52:47 ◼   ► wrong with that I'm people like all you [TS]

00:52:48 ◼   ► cash out that like that's perfectly [TS]

00:52:49 ◼   ► valid you know [TS]

00:52:50 ◼   ► Who am I to complain about it that's [TS]

00:52:52 ◼   ► what they want to do and that's you know [TS]

00:52:53 ◼   ► they made the thing they want to sell it [TS]

00:52:54 ◼   ► bully for them isn't that you know [TS]

00:52:56 ◼   ► reward for hard work but some people [TS]

00:52:59 ◼   ► think that's not a girly as someone [TS]

00:53:00 ◼   ► posted a link to will Shipley's success [TS]

00:53:02 ◼   ► and farming versus mining thing from [TS]

00:53:05 ◼   ► 2011 right I should put that in the show [TS]

00:53:07 ◼   ► notes that's a good example this one [TS]

00:53:10 ◼   ► other thing I want to talk about is the [TS]

00:53:12 ◼   ► idea that for iOS apps and even physical [TS]

00:53:14 ◼   ► products for iOS apps you just write it [TS]

00:53:16 ◼   ► you send it to Apple they take care a [TS]

00:53:18 ◼   ► lot of details again removing barriers [TS]

00:53:19 ◼   ► to entry and her physical products [TS]

00:53:22 ◼   ► Kickstarter [TS]

00:53:24 ◼   ► with funding then you can you know [TS]

00:53:26 ◼   ► contract out someone to to manufacture [TS]

00:53:29 ◼   ► these things for you and work out all [TS]

00:53:31 ◼   ► the details they are not saying that's [TS]

00:53:32 ◼   ► easy but it's a thing I think the final [TS]

00:53:34 ◼   ► barrier to entry and I think it's a [TS]

00:53:36 ◼   ► really really important one they exist [TS]

00:53:38 ◼   ► for everybody is say your goal is not to [TS]

00:53:41 ◼   ► make an iOS app or and not to make a [TS]

00:53:44 ◼   ► small physical product or an iPad case [TS]

00:53:47 ◼   ► or something like that what you want to [TS]

00:53:49 ◼   ► do is make something that's closer to [TS]

00:53:51 ◼   ► Facebook like a internet scale [TS]

00:53:54 ◼   ► application for everybody to use like [TS]

00:53:56 ◼   ► you want to be the next Twitter or the [TS]

00:53:57 ◼   ► next Facebook and that's you know so [TS]

00:54:01 ◼   ► that that's your goal so that path is [TS]

00:54:03 ◼   ► not as clear because the barriers to [TS]

00:54:06 ◼   ► entry like there's no there's no [TS]

00:54:07 ◼   ► commoditized way for you to do that [TS]

00:54:10 ◼   ► there's ec2 and stuff like that but [TS]

00:54:12 ◼   ► they're still feeling that if you want [TS]

00:54:14 ◼   ► to be the next Google you're not going [TS]

00:54:16 ◼   ► to become the next Google building on [TS]

00:54:17 ◼   ► top of ec2 right because it's not easy [TS]

00:54:21 ◼   ► for with any amount of money even with [TS]

00:54:23 ◼   ► venture capital even with just like you [TS]

00:54:25 ◼   ► know even with unlimited funds how do I [TS]

00:54:27 ◼   ► make an internet scale application I [TS]

00:54:29 ◼   ► think that's still more mysterious art [TS]

00:54:31 ◼   ► then for example making an iOS app or [TS]

00:54:34 ◼   ► doing physical manufacturing something [TS]

00:54:35 ◼   ► like that and that's a barrier to entry [TS]

00:54:37 ◼   ► to the incumbents how do you I become [TS]

00:54:39 ◼   ► the next Google how do I become the next [TS]

00:54:41 ◼   ► Facebook even if you get everything else [TS]

00:54:43 ◼   ► right it's like well then how are you [TS]

00:54:44 ◼   ► going to make a quote-unquote web-scale [TS]

00:54:46 ◼   ► application can you can you you know how [TS]

00:54:48 ◼   ► to write an application that 500 million [TS]

00:54:50 ◼   ► people can use it once nobody knows how [TS]

00:54:53 ◼   ► to do that basically everybody who's [TS]

00:54:56 ◼   ► sort of like you know they stumble [TS]

00:54:57 ◼   ► through Facebook just figures out like [TS]

00:54:59 ◼   ► you know they've got a problem solve it [TS]

00:55:00 ◼   ► got a problem solved but in the end they [TS]

00:55:01 ◼   ► end up with this weird crazy customized [TS]

00:55:04 ◼   ► conglomeration of stuff that's not [TS]

00:55:06 ◼   ► really repeatable anyone else if you ask [TS]

00:55:08 ◼   ► the people at Facebook like I'm I want [TS]

00:55:09 ◼   ► to make the next Facebook should I model [TS]

00:55:11 ◼   ► my infrastructure exactly on yours [TS]

00:55:12 ◼   ► they'd be like well ours looks like this [TS]

00:55:14 ◼   ► for reasons XY and Z and if we have to [TS]

00:55:16 ◼   ► do it all over again starting today we [TS]

00:55:17 ◼   ► wouldn't do it this way but blah blah [TS]

00:55:18 ◼   ► blah and the commoditized approach of [TS]

00:55:20 ◼   ► ec2 and stuff like that it exists but I [TS]

00:55:22 ◼   ► don't think it's not to the point like [TS]

00:55:24 ◼   ► where we're like iOS app development is [TS]

00:55:28 ◼   ► where you can say I'm gonna make an iOS [TS]

00:55:29 ◼   ► app and Apple's gonna sell it for me and [TS]

00:55:31 ◼   ► I'm not going to lose sleep over how [TS]

00:55:33 ◼   ► they sell it like they know how to take [TS]

00:55:35 ◼   ► credit card money they know how to do [TS]

00:55:36 ◼   ► all this stuff you know it works [TS]

00:55:37 ◼   ► if you're making a web scale gigantic [TS]

00:55:40 ◼   ► internet application [TS]

00:55:41 ◼   ► you better be losing sleep over geez how [TS]

00:55:43 ◼   ► do we deal with success how do we end up [TS]