59: Safari is Apple's Google


00:00:02   this is hypercritical weekly talkshow [TS]

00:00:04   ruminating on exactly what is wrong in [TS]

00:00:06   the world of Apple and related [TS]

00:00:08   technologies and businesses [TS]

00:00:09   nothing is so perfect that it cannot be [TS]

00:00:12   eradicated liquidated and exterminated [TS]

00:00:16   by my co-host John siracusa i'm dan [TS]

00:00:19   benjamin today is Friday March 16th this [TS]

00:00:24   is episode number 59 we'd like to thank [TS]

00:00:27   our three sponsors today hover.com [TS]

00:00:31   squarespace.com and source bits dot-com [TS]

00:00:35   tell you more about them as the show [TS]

00:00:37   progresses hello Jon siracusa load and [TS]

00:00:42   Benjamin big day for you today iPad day [TS]

00:00:45   everybody in your family new iPad [TS]

00:00:48   arrives today no new iPads in this house [TS]

00:00:50   yesterday I got my new Apple TV though [TS]

00:00:52   oh cool so well I'm sure you'll have a [TS]

00:00:55   lot to say about that [TS]

00:00:56   yes we will talk about the excellent but [TS]

00:00:59   first oh okay good crop this week I [TS]

00:01:05   should practice my name pronunciations [TS]

00:01:08   for the show the first one right off the [TS]

00:01:10   bat I'm in trouble [TS]

00:01:12   cereal goat Froy oppa did a good job but [TS]

00:01:15   that has pointed me to a ZFS time [TS]

00:01:19   machine implementation so it's a bunch [TS]

00:01:21   of command line scripts that leverage [TS]

00:01:24   the FS to do something like what Time [TS]

00:01:26   Machine does so you're sending backup [TS]

00:01:29   from one ZFS pool to another using that [TS]

00:01:31   incremental block differences that I [TS]

00:01:33   talked about in one of the past shows [TS]

00:01:35   and deleting old backups as you go so [TS]

00:01:39   people are building their own time [TS]

00:01:40   machine Apple using tens complement ZFS [TS]

00:01:42   on Mac OS 10 and their own meager Perl [TS]

00:01:45   skills to slap together some scripts to [TS]

00:01:47   try to do something better than what [TS]

00:01:49   happens with time machine so it's good [TS]

00:01:51   to see the geeks taking the ball and [TS]

00:01:54   running within there Jonathan Sutter was [TS]

00:01:57   the first person to write in to tell us [TS]

00:01:58   that the always show tab bar preference [TS]

00:02:01   that we were looking for in vain on the [TS]

00:02:03   last podcasting Safari is actually in [TS]

00:02:05   the view menu and so far as probably [TS]

00:02:07   where it always was is I just miss [TS]

00:02:08   remembering and maybe it was Firefox [TS]

00:02:09   that idea we showed to have bar [TS]

00:02:10   checkmarks and preferences but if you go [TS]

00:02:13   to [TS]

00:02:13   the view menu there is a item called [TS]

00:02:15   show tab bar and sure enough if you [TS]

00:02:18   activate that on Safari five point two [TS]

00:02:20   one big giant honking tab comes down [TS]

00:02:22   yeah be activated on Safari five point [TS]

00:02:25   one one small tab comes down ah I still [TS]

00:02:27   don't know anyone who runs with that on [TS]

00:02:29   like who wants to see the tab bar all [TS]

00:02:30   the time I just want to see it when [TS]

00:02:32   there's more than one tab so maybe the [TS]

00:02:34   effect is somewhat jarring for people if [TS]

00:02:36   to see it shift slightly I don't I have [TS]

00:02:39   no idea I have no idea what anybody [TS]

00:02:40   would run that it might change your [TS]

00:02:42   window size either I don't know people [TS]

00:02:45   have different purposes but anyway [TS]

00:02:46   that's where it is and it's off by [TS]

00:02:48   default I think so yes [TS]

00:02:51   Justin Scholes so plans like a wonderful [TS]

00:02:55   vacation place Justin Scholes yeah [TS]

00:02:58   pointed me to a 1080p version of the [TS]

00:03:02   Apple Keynote podcast scream did I talk [TS]

00:03:05   about this already some my podcast and [TS]

00:03:07   tweets are blending together I'm pretty [TS]

00:03:08   sure I tweeted about this but I didn't [TS]

00:03:10   mention this on the past podcast right I [TS]

00:03:11   don't recall it but it's probably worth [TS]

00:03:14   mentioning again because there's a lot [TS]

00:03:15   of people who would like this yeah so [TS]

00:03:17   I'm always looking for the the [TS]

00:03:18   highest-quality version of whatever [TS]

00:03:20   Apple's event video video whatever event [TS]

00:03:24   Apple just did so in this case it would [TS]

00:03:25   be the introduction of the new iPad they [TS]

00:03:27   had that video event which we couldn't [TS]

00:03:28   see live but we could see the live blogs [TS]

00:03:30   and then shortly after the event Apple [TS]

00:03:32   puts a video of it they put it on their [TS]

00:03:34   website but if you want a downloadable [TS]

00:03:36   copy of it you can subscribe in iTunes [TS]

00:03:37   to apples podcast feed I think it's just [TS]

00:03:41   called Apple events and there are three [TS]

00:03:43   versions of it this the plain one [TS]

00:03:44   there's one called HD and now there's [TS]

00:03:46   one called 1080p and 1080p one has just [TS]

00:03:49   what it says a big gigantic 1080p [TS]

00:03:51   version some people on Twitter asking me [TS]

00:03:53   why why do I want the 1080p version of [TS]

00:03:56   this why do I want this thing at all why [TS]

00:03:57   do I care about the quality didn't I [TS]

00:03:59   just watch this keynote I'd like to have [TS]

00:04:03   sort of backup copies of this stuff [TS]

00:04:05   because I refer back to them sometimes [TS]

00:04:06   years later so I try to save all of the [TS]

00:04:08   videos of all of the Apple events [TS]

00:04:10   because I'm writing something three [TS]

00:04:11   years from now on I see hey well what [TS]

00:04:13   did what they actually say at the iPad [TS]

00:04:15   introduction and trying to go by your [TS]

00:04:18   memory or by googling for stories on it [TS]

00:04:20   is difficult I like to have the original [TS]

00:04:22   source material there and why do I need [TS]

00:04:23   the big giant highest quality source [TS]

00:04:25   material like well I'm going to be [TS]

00:04:26   saving something any [TS]

00:04:27   why why don't I save the ice quality [TS]

00:04:29   version now because sometimes you want [TS]

00:04:31   to read something on a screen in a [TS]

00:04:32   screenshot now at this point the 1080p [TS]

00:04:34   may actually be like a stretched version [TS]

00:04:36   and it was only recorded in 720 it's [TS]

00:04:39   hard to tell like the 1080 does look a [TS]

00:04:41   little soft in areas and so it's like [TS]

00:04:44   how much more information are you really [TS]

00:04:45   getting over the regular HD one would [TS]

00:04:47   just closer to 720 I think I just like [TS]

00:04:49   having the best quality version [TS]

00:04:51   available so I figure it can't hurt and [TS]

00:04:52   yet it's humongous and it's like 5 [TS]

00:04:54   gigabytes to download this video but I'm [TS]

00:04:57   going a lot of hard drive space and when [TS]

00:04:58   I run out of space then I'll worry about [TS]

00:04:59   it but what are we up next smoke [TS]

00:05:04   detector my smoke detector so it left [TS]

00:05:07   less last podcast we talked a lot about [TS]

00:05:10   this talking smoke detector I got and [TS]

00:05:12   the problems I had with it activating [TS]

00:05:14   itself which was eventually tracked to [TS]

00:05:17   the IR sensor and some possible source [TS]

00:05:20   of IR many people questioned my [TS]

00:05:21   hypothesis that something in the [TS]

00:05:24   neighbor's house was triggering it I [TS]

00:05:26   don't have proof of that all I know is [TS]

00:05:28   there is line-of-sight right into like a [TS]

00:05:30   room that I know people are going to see [TS]

00:05:32   the lights going on and off so through [TS]

00:05:34   glass with no drapes or anything there [TS]

00:05:36   is actually a line of sight from the [TS]

00:05:37   smoke detector to that window but there [TS]

00:05:39   are many other sources of IR within the [TS]

00:05:40   house ok people are saying that [TS]

00:05:43   fluorescent lights can sometimes give [TS]

00:05:44   off high hours of all sorts of things [TS]

00:05:46   like that I know it's not in line of [TS]

00:05:48   sight of any of my television remotes [TS]

00:05:50   and none of my television remotes are [TS]

00:05:51   even pointed towards it but [TS]

00:05:54   experimentation determined that yes [TS]

00:05:55   really really does activate by IR I can [TS]

00:05:58   take my own remote pointed the thing and [TS]

00:05:59   hit it and watch it go on so I know that [TS]

00:06:01   does it and I know it was going on by [TS]

00:06:03   itself when there was no smoke or co2 [TS]

00:06:04   available so that's the best theory I [TS]

00:06:06   have now many people rode in and we did [TS]

00:06:10   and told me why don't you just tape over [TS]

00:06:11   the IR sensor that's why I would have [TS]

00:06:14   liked to do that but the IR sensor it's [TS]

00:06:15   buried too deep within this thing and [TS]

00:06:17   it's got vents and slats all around it [TS]

00:06:19   so since I don't know where the IR is [TS]

00:06:22   coming from or what it's bouncing off of [TS]

00:06:23   I would have to cover all of the vents [TS]

00:06:25   and slats with tape and then at that [TS]

00:06:26   point I've disabled the smoke detector [TS]

00:06:28   because I'm pretty sure those vents are [TS]

00:06:29   important for the smoke to get in to be [TS]

00:06:32   detected so I didn't want to mess with [TS]

00:06:33   it it's not probably not a good idea to [TS]

00:06:35   mess with your smoke detector in that [TS]

00:06:36   way but shortly after the show Matthew [TS]

00:06:40   Copsey [TS]

00:06:41   we did to me that he knows how to [TS]

00:06:44   disable the IR sensor and he sent me in [TS]

00:06:48   the tweet there's like a picture of a [TS]

00:06:51   webform or something with someone [TS]

00:06:52   quoting from the user manual so I looked [TS]

00:06:54   at my user manual and I said ah because [TS]

00:06:55   I had looked in there I said this got to [TS]

00:06:56   be way too disabled as IR sensor and I [TS]

00:06:58   couldn't find it and then I'm like maybe [TS]

00:06:59   I'm just not finding it because my [TS]

00:07:01   visual grep is not good you ever find [TS]

00:07:03   yourself staring at a piece of paper and [TS]

00:07:05   reaching for the /ki like you're looking [TS]

00:07:07   at something less than you want to do a [TS]

00:07:08   search nearly always oh yeah there's no [TS]

00:07:10   search in real life so I pulled up a PDF [TS]

00:07:13   of the manual by the way this is one of [TS]

00:07:14   the great uses of the internet / nerds [TS]

00:07:16   who may be listening to this and you [TS]

00:07:17   don't know about this you can find [TS]

00:07:19   pretty easily a PDF version of the paper [TS]

00:07:22   manual for almost any home appliance you [TS]

00:07:24   would think ah who's going to have a PDF [TS]

00:07:25   of my of my smoke detector online that [TS]

00:07:28   that's you know all you need is like the [TS]

00:07:30   model number you just got to write the [TS]

00:07:32   exact model number maybe they make and [TS]

00:07:33   then manual then do in your Elko and PDF [TS]

00:07:36   or just type PDF you will find believe [TS]

00:07:38   it or not PDF versions of the manual for [TS]

00:07:40   all your appliances almost all I don't [TS]

00:07:42   know where they come from I don't know [TS]

00:07:43   if there's one particular site to look [TS]

00:07:44   forward just type it into Google you'll [TS]

00:07:45   find it and sure enough I found a PDF [TS]

00:07:47   version of my exact smoke detector I [TS]

00:07:49   open that in preview and did a search [TS]

00:07:51   and it was um it was actual text it's [TS]

00:07:53   not one of those PDFs it's just like a [TS]

00:07:55   giant TIFF image of the thing you've [TS]

00:08:00   seen those ones those you can't search [TS]

00:08:01   on but this was actual searchable text [TS]

00:08:02   and I searched again for the text that [TS]

00:08:04   was there anything haven't do the [TS]

00:08:05   disable or IR or the exact text or the [TS]

00:08:07   thing so I couldn't find it so somehow I [TS]

00:08:08   have a smoke detector whose manual does [TS]

00:08:12   not tell you how to disable the IR [TS]

00:08:14   sensor but the instructions that Matthew [TS]

00:08:18   Copsey posted to me actually did work [TS]

00:08:19   and for the people who might happen to [TS]

00:08:21   have this smoke detector or another one [TS]

00:08:22   the secret was take out the batteries [TS]

00:08:24   they're in like the sliding battery [TS]

00:08:25   compartment where you snap the things [TS]

00:08:27   into the battering apartment you sort of [TS]

00:08:28   slide shut like a drawer so pull out the [TS]

00:08:30   little battery drawer hold down the one [TS]

00:08:33   button that's on this thing which is the [TS]

00:08:35   silence test whatever a combination [TS]

00:08:37   Luber button hold down the button and [TS]

00:08:40   then shove the drawer in while you're [TS]

00:08:42   holding down the button and it will make [TS]

00:08:43   a little trip like Boop and and then it [TS]

00:08:46   doesn't say anything to say I are [TS]

00:08:47   disabled or anything but then I tested [TS]

00:08:49   it by taking my remote and shooting it [TS]

00:08:51   all over the thing and I could not make [TS]

00:08:52   it go up so now the [TS]

00:08:55   talking smoke detector is in its the [TS]

00:08:57   place where we've planned to put it we [TS]

00:08:59   have not had many false alarm since last [TS]

00:09:01   week and I'm pretty confident that this [TS]

00:09:02   way of disabling the IR sensor actually [TS]

00:09:04   works so thank you Matthew for that and [TS]

00:09:07   for other people worried about smoking [TS]

00:09:09   talk to us smoke detectors talking smoke [TS]

00:09:11   detectors there is hope even if you have [TS]

00:09:13   an IR sensor to safely disable it [TS]

00:09:15   oh and Kelly in New Zealand are brought [TS]

00:09:19   to tell me that they have smoke [TS]

00:09:21   detectors there that allow you to [TS]

00:09:23   trigger it by shining a strong light at [TS]

00:09:25   the alarm as he says this is crazy [TS]

00:09:27   making as there doesn't seem to be any [TS]

00:09:28   predictability about what Delta and [TS]

00:09:30   light level triggers it it's always a [TS]

00:09:31   good time when it goes off when [TS]

00:09:33   half-asleep you turn on the bathroom [TS]

00:09:34   light first thing in the morning [TS]

00:09:35   so that's even worse than IR something [TS]

00:09:37   that goes out just from from shining a [TS]

00:09:39   light on it that seems like a terrible [TS]

00:09:40   idea [TS]

00:09:41   I don't know if that's like New Zealand [TS]

00:09:46   mandated or just something someone came [TS]

00:09:48   up with Greg burns the own wrote in to [TS]

00:09:53   give me suggestions on how to solve my [TS]

00:09:55   issues with the smart cover I said that [TS]

00:09:58   if I get a new iPad which I probably [TS]

00:09:59   will eventually I will probably get the [TS]

00:10:02   smart cover for it I have complaints [TS]

00:10:03   about it but overall I like it and one [TS]

00:10:05   of my complaints was that one of the [TS]

00:10:06   smart cover is open when I flap it [TS]

00:10:08   around to the back it doesn't sort of [TS]

00:10:10   stick to the back that well and it's [TS]

00:10:11   like how do what do you do with this [TS]

00:10:13   thing that's on the back I said I didn't [TS]

00:10:15   like folding it up but when it's flat a [TS]

00:10:16   little last thing flaps down it's kind [TS]

00:10:19   of annoying so he says when I just take [TS]

00:10:20   it off take it off entirely when you're [TS]

00:10:22   not using I have a couple of problems [TS]

00:10:25   with that the first one is or where do I [TS]

00:10:27   put it when I take it off I don't like [TS]

00:10:28   now I have two things that to keep track [TS]

00:10:30   of and remember not to leave behind and [TS]

00:10:33   just finding some place to set it down [TS]

00:10:34   you know it's just it's inconvenient I'm [TS]

00:10:36   thinking of the time when I use the iPad [TS]

00:10:39   the most was the WWC last year I used it [TS]

00:10:41   like you know hours a day everyday and [TS]

00:10:43   you just want to have that iPad on your [TS]

00:10:44   lap and you want to be I was typing on [TS]

00:10:45   it believe it or not taking notes and I [TS]

00:10:48   don't want to have to find somewhere in [TS]

00:10:49   the little chairs they give you to sit [TS]

00:10:50   of WotC sessions a show of my thing [TS]

00:10:52   Allah put it back in my backpack but [TS]

00:10:54   then I go take it out of my backpack and [TS]

00:10:55   put it back on and slowly thoughts oh I [TS]

00:10:56   don't want to deal with that the second [TS]

00:10:58   problem is that the little hinge thing [TS]

00:10:59   is the little magnet hinge thingies that [TS]

00:11:01   clip on to your iPad those are made of [TS]

00:11:04   metal they have pretty sharp edges and [TS]

00:11:06   you have to be pretty careful when you [TS]

00:11:07   put that on not to like [TS]

00:11:08   you see people do where they they take [TS]

00:11:10   off the smart cover comes off and they [TS]

00:11:12   try to put it back on it flaps under the [TS]

00:11:13   screen those metal things clack against [TS]

00:11:15   the grille glass in the front of your [TS]

00:11:16   iPad maybe they're not going to scratch [TS]

00:11:17   it but I know they can scratch the [TS]

00:11:19   aluminum back on it and you know the one [TS]

00:11:22   back will someone who cares of a scratch [TS]

00:11:23   I don't like the idea of those metal [TS]

00:11:24   things clacking around and I don't have [TS]

00:11:25   to be so careful to make sure that I [TS]

00:11:27   take it off peel it off carefully and [TS]

00:11:29   then put it back on I don't like that [TS]

00:11:31   process of taking it off putting Drive [TS]

00:11:32   it makes me uncomfortable to have metal [TS]

00:11:34   clacking against metal or metal clacking [TS]

00:11:35   against glass or to have to worry about [TS]

00:11:37   that and then he says when you're [TS]

00:11:40   holding that when you use the iPad while [TS]

00:11:42   holding it in your hand the Smart Cover [TS]

00:11:43   has no purpose and should be removed I [TS]

00:11:45   think it does have a purpose I think the [TS]

00:11:47   very important purpose and one of the [TS]

00:11:49   reasons I like the Smart Cover is that [TS]

00:11:50   when it's flapped around to the back [TS]

00:11:51   like that it vastly increases the the [TS]

00:11:53   coefficient of friction of the iPad and [TS]

00:11:56   your leg or whatever thing that you're [TS]

00:11:58   on so if you have that smooth luminal [TS]

00:12:01   glass back resting on your knees it's [TS]

00:12:03   very easy for it sort of skitter off or [TS]

00:12:05   if you're just you're laying down with [TS]

00:12:06   your knees up or whatever doesn't stay [TS]

00:12:07   up there but the microfiber back of that [TS]

00:12:10   of the Smart Cover that's normally on [TS]

00:12:13   the screen is very very grippy so you [TS]

00:12:15   put that on any sort of fabric or [TS]

00:12:17   whatever [TS]

00:12:17   it gives sort of a it keeps the iPad [TS]

00:12:20   from sliding around and makes it feel [TS]

00:12:22   much more secure especially when you're [TS]

00:12:23   typing so you don't your leg muscles [TS]

00:12:25   aren't tensed as you're trying to keep [TS]

00:12:26   this thing poised on your lap exactly [TS]

00:12:28   that the friction really helps so I'll [TS]

00:12:31   still be getting a Smart Cover and I [TS]

00:12:34   still don't have a great solution for [TS]

00:12:35   these few annoyances [TS]

00:12:36   what I guess the best solution would [TS]

00:12:38   probably be for Apple to put [TS]

00:12:40   super-strong magnets in the back of the [TS]

00:12:43   iPad to pair up with the ones in the in [TS]

00:12:45   the cover when it flaps backwards the [TS]

00:12:47   main they do have magnets there now is [TS]

00:12:48   just that they're not quite up to the [TS]

00:12:49   task of keeping it stuck the light [TS]

00:12:52   especially that last flap stuck to the [TS]

00:12:53   thing but I'm sure there's not a lot of [TS]

00:12:56   room to spare on the iPad and this is [TS]

00:12:57   probably not high in their list of [TS]

00:12:59   tweaks to make the real tweak they [TS]

00:13:02   should make that smart cover I didn't [TS]

00:13:03   mention this last time is that that [TS]

00:13:04   microfiber stuff that they have inside [TS]

00:13:06   the screen where you you know you put it [TS]

00:13:07   on your screen and it cleans your screen [TS]

00:13:09   automatically that actually does clean [TS]

00:13:10   your screen but it only cleans your [TS]

00:13:12   screen where it makes contact and since [TS]

00:13:13   the Smart Cover is like foldable until [TS]

00:13:15   origami shapes with the little triangle [TS]

00:13:16   and stuff there are thin regions and [TS]

00:13:19   those thin regions don't touch the [TS]

00:13:20   screen so it cleans the Smart Cover [TS]

00:13:22   it cleans your screen except for these [TS]

00:13:24   little stripes you've probably seen this [TS]

00:13:25   on your iPad anyone who has a Smart [TS]

00:13:27   Cover you can tell just by looking at [TS]

00:13:28   their iPad because their screen is [TS]

00:13:29   unevenly clean this clean area and a [TS]

00:13:32   dirty stripe a clean area than dirty [TS]

00:13:34   stripe and clean area than dirty stripe [TS]

00:13:35   I always thought that the whole cleaning [TS]

00:13:36   thing was a little bit of propaganda I [TS]

00:13:38   never feel like it's cleaning the screen [TS]

00:13:40   at all do you have a Smart Cover on your [TS]

00:13:42   iPad course so to go grab your iPad open [TS]

00:13:46   the Smart Cover now and then hold it in [TS]

00:13:47   the light so you can see you know the [TS]

00:13:48   differences in textures or whatever you [TS]

00:13:51   will see that it's clean it actually is [TS]

00:13:52   cleaning or at the very least it's like [TS]

00:13:54   like lawn mowing pushing the blades all [TS]

00:13:56   in one direction in a particular pattern [TS]

00:13:58   such that you can see stripes you can [TS]

00:14:00   see here's with a big pad where the [TS]

00:14:02   Smart Cover pad went down and here's the [TS]

00:14:03   joint and the Smart Cover where it [TS]

00:14:04   hinges if you happen it a readily [TS]

00:14:07   accessible take a look now I think [TS]

00:14:08   you'll see this and this is a common [TS]

00:14:10   thing when people first got Smart Covers [TS]

00:14:12   they said oh it leaves weird stripes it [TS]

00:14:13   does I guess it's better than not [TS]

00:14:15   cleaning it at all uh what if you were [TS]

00:14:17   just slide instead of most people lift [TS]

00:14:19   the smart cover off what if you need to [TS]

00:14:22   slide it across while applying pressure [TS]

00:14:23   to the bottom yeah I've tried various as [TS]

00:14:26   an obsessive compulsive person I've [TS]

00:14:27   tried various techniques it like maybe I [TS]

00:14:28   just shift it back and forth with my [TS]

00:14:30   fingers like back again you don't you [TS]

00:14:31   never quite make it all the way to clear [TS]

00:14:33   off those areas I also I'm also [TS]

00:14:35   concerned that like so this microfiber [TS]

00:14:37   thing is cleaning the screen and it's [TS]

00:14:39   obviously what's on the screen is oils [TS]

00:14:41   from your fingers and stuff well those [TS]

00:14:43   all from your fingers have to go [TS]

00:14:45   somewhere the cleaning thing doesn't [TS]

00:14:46   make it disappear so that means the oil [TS]

00:14:47   is going from the screen into the little [TS]

00:14:50   microfiber cover and long-term I don't [TS]

00:14:52   like the end game of that that's [TS]

00:14:54   Americans having a finger oil soaked [TS]

00:14:57   Smart Cover attached I guess then you [TS]

00:14:59   just buy a new one for 30 bucks or [TS]

00:15:01   whatever uh-huh so yes humans are filthy [TS]

00:15:04   disgusting creatures that exude oils [TS]

00:15:07   soiling these beautiful Apple products [TS]

00:15:09   sound like the holiday insane [TS]

00:15:11   holographic doctor from that episode of [TS]

00:15:13   Star Trek there are so many sci-fi shows [TS]

00:15:16   that have assemblers but it's true it's [TS]

00:15:18   true I mean it can can you imagine if [TS]

00:15:20   you were if you were like a species from [TS]

00:15:22   another planet or some sort of [TS]

00:15:25   artificial intelligence looking down at [TS]

00:15:27   the earth and seeing that we were these [TS]

00:15:29   these creatures that as far as they're [TS]

00:15:31   concerned you're just constantly [TS]

00:15:32   emitting vapors and liquids and that [TS]

00:15:34   we've created these devices to help us [TS]

00:15:36   enter [TS]

00:15:36   act with digital data but we we shove [TS]

00:15:38   our like meaty greasy paws against them [TS]

00:15:40   to get ugly bags of mostly water as [TS]

00:15:43   you're famous for saying or meet the [TS]

00:15:46   great internet yeah baby [TS]

00:15:49   they're made of your no W they're made [TS]

00:15:51   of me that's a classic I did I should [TS]

00:15:53   find that with the show notes it's a [TS]

00:15:54   good one yeah okay what do we have next [TS]

00:16:01   Jasper teal is my guinea pig for the [TS]

00:16:07   continuing aggravation with the iPad not [TS]

00:16:09   having a number [TS]

00:16:10   he wrote a pretty long email sort of [TS]

00:16:14   capturing all the issues people out with [TS]

00:16:16   it and in a nice succinct form so you [TS]

00:16:20   know how our friends supposed to tell [TS]

00:16:22   each other which device they have how I [TS]

00:16:23   supposed people supposed to identify the [TS]

00:16:25   device on ebay he points out that owning [TS]

00:16:27   a particular model number as a matter of [TS]

00:16:29   pride this reminded me of as many things [TS]

00:16:33   do the car world which I'm also which [TS]

00:16:37   are also far followed very closely and [TS]

00:16:39   have I guess have a whole car were [TS]

00:16:40   longer than now not longer than max [TS]

00:16:42   probably bad at I so in the world of [TS]

00:16:46   luxury cars this this whole problem of [TS]

00:16:51   how do I tell what model I have or do I [TS]

00:16:54   take pride in having a new or better [TS]

00:16:56   version of a car than someone else this [TS]

00:16:59   has always been something they've [TS]

00:16:59   struggled with I'm not talking about [TS]

00:17:01   across brands like oh I have a Honda and [TS]

00:17:04   you have a Buick and I feel superior for [TS]

00:17:05   whatever reason I'm saying within a [TS]

00:17:07   brand one one commonly referred to [TS]

00:17:11   example this is when Honda made the [TS]

00:17:13   Acura brand Acura is the luxury marque [TS]

00:17:17   of the Honda car company they didn't [TS]

00:17:19   want to call it Honda because people [TS]

00:17:21   don't want to spend fifty thousand [TS]

00:17:22   dollars for Honda but if you get a [TS]

00:17:24   different name than then they'll buy it [TS]

00:17:26   so when the when the Acura line was [TS]

00:17:28   first launched one of its I think its [TS]

00:17:31   its main flagship car was called the [TS]

00:17:32   legend the Acura Legend do you remember [TS]

00:17:34   that car mm not really [TS]

00:17:36   well you know the car person anyway him [TS]

00:17:38   like it was just a Honda car but is very [TS]

00:17:40   fancy and had fancy interior but that [TS]

00:17:42   was their top of the line car and they [TS]

00:17:44   sold a lot of Acura legends because the [TS]

00:17:46   Acura was a good idea Honda had good the [TS]

00:17:47   reliability and people liked Honda's [TS]

00:17:50   and luxury cars have better margins so [TS]

00:17:52   make this Acura brand and sell this car [TS]

00:17:54   called the legend which is our [TS]

00:17:55   top-of-the-line four-door sedan and [TS]

00:17:58   people really like that but the problem [TS]

00:18:01   was that people really liked the Acura [TS]

00:18:03   Legend and so people would say I've got [TS]

00:18:06   a legend oh yeah let's go let's go take [TS]

00:18:07   my legend it was a good name but nobody [TS]

00:18:09   was saying Acura no one would ever say I [TS]

00:18:11   have an Acura and when you're trying to [TS]

00:18:13   launch a car brand like Acura that was [TS]

00:18:16   sort of manufactured out of thin air [TS]

00:18:17   from an existing car company you really [TS]

00:18:19   want to establish accurate means luxury [TS]

00:18:21   know so this is why they came out with [TS]

00:18:23   like the TL and yeah so uh so eventually [TS]

00:18:26   Acura said we can't keep giving our cars [TS]

00:18:27   catchy names the acura integra you never [TS]

00:18:30   heard of that oh yeah the acura legend [TS]

00:18:32   the Integra was later but did you know [TS]

00:18:34   the legend name was the first one they [TS]

00:18:36   would say we really have a problem here [TS]

00:18:38   because no one is like I do surveys and [TS]

00:18:39   say do you associate these names with [TS]

00:18:41   luxury they'd say like Mercedes and [TS]

00:18:42   rolls-royce but you'd say Acura and it [TS]

00:18:44   wouldn't wouldn't get a good Association [TS]

00:18:45   even though people love their Acura [TS]

00:18:47   legends and it was the top-of-the-line [TS]

00:18:48   cars was their flagship so they said we [TS]

00:18:50   got to stop naming our cars don't give [TS]

00:18:53   them names like integrin legend give [TS]

00:18:55   them things that are not as memorable [TS]

00:18:57   so the Acura Integra becomes the Acura [TS]

00:19:00   RSX you've got the TL and the what are [TS]

00:19:03   they called now they went with with [TS]

00:19:05   numbers but oh go to the current Acura [TS]

00:19:07   lines and it's 6 RS x TL Louganis X was [TS]

00:19:11   actually the vanguard of that was always [TS]

00:19:13   called the NSX and what they're trying [TS]

00:19:15   to make you do is go more towards the [TS]

00:19:18   name accurate because the alphabet soup [TS]

00:19:20   of letters is not that catchy now I [TS]

00:19:22   think enough that soup of letters is [TS]

00:19:23   still kind of catchy because when you [TS]

00:19:24   say NSX people know what you're talking [TS]

00:19:26   about our car people do anyway but TL is [TS]

00:19:29   kind of boring so people sell you know [TS]

00:19:30   which cars euros mine's the Acura you're [TS]

00:19:32   not going to tell someone who's looking [TS]

00:19:33   for your car in a parking lot what [TS]

00:19:35   particular letters are on the badge [TS]

00:19:37   you're just going to say accurate and [TS]

00:19:39   that gives more brand awareness to Acura [TS]

00:19:40   Mercedes in my life too many way he's [TS]

00:19:43   always done this Mercedes were always [TS]

00:19:45   maybe a letter and then just a bunch of [TS]

00:19:47   numbers and the numbers used to be [TS]

00:19:48   really very obscure same with BMW so [TS]

00:19:50   Mercedes had a letter and then 580 320 [TS]

00:19:54   whatever and BMW had 325 335 people want [TS]

00:20:00   some sort of classification though so [TS]

00:20:01   Mercedes has the C Class C Class S Class [TS]

00:20:03   SSL you know on up to to to sort of [TS]

00:20:07   segment their line but if you say I have [TS]

00:20:10   a Mercedes they'll probably find it biz [TS]

00:20:12   that look for the big Mercedes thing and [TS]

00:20:14   when you say I have a Mercedes c-class [TS]

00:20:15   maybe they'll look for the C at the [TS]

00:20:17   beginning but most non car nerds don't [TS]

00:20:19   know what those numbers mean after the [TS]

00:20:21   you know the letters in a Mercedes and [TS]

00:20:23   it various times they've meant either [TS]

00:20:25   nothing or there's supposed to be an [TS]

00:20:26   engine displacement or they're supposed [TS]

00:20:29   to mean engine displacement but they're [TS]

00:20:30   actually not accurate because the engine [TS]

00:20:32   displacement is actually you know 298 [TS]

00:20:33   but they put a 300 on it because it [TS]

00:20:34   looks like a nice round number [TS]

00:20:36   it's a but it's forces people to say [TS]

00:20:39   I've got a BMW or I've got a Mercedes or [TS]

00:20:41   I've got a BMW 3-series or I've got a [TS]

00:20:43   video mw5 series they're not going to [TS]

00:20:45   say I have a BMW 535i xqp J you know [TS]

00:20:48   that they're pushing people away from [TS]

00:20:50   using that as an identifier ah one [TS]

00:20:54   interesting side effect of this in the [TS]

00:20:56   in the 80s I don't know this still goes [TS]

00:20:58   on is that Mercedes had has s-class [TS]

00:21:01   which is business top-of-the-line [TS]

00:21:02   four-door sedan and they had the the 600 [TS]

00:21:04   series which were the ones with v12 she [TS]

00:21:06   had the SL 600 and the S 600 and if you [TS]

00:21:09   bought a Mercedes especially if you were [TS]

00:21:10   shopping in that type of price range you [TS]

00:21:12   would want people to think you had the [TS]

00:21:14   fancy one because externally this is [TS]

00:21:16   another thing Mercedes did especially [TS]

00:21:17   back then externally all the Mercedes [TS]

00:21:18   would look the same the only difference [TS]

00:21:20   would be a badge on the back or what [TS]

00:21:22   number it says so this is you know s 350 [TS]

00:21:24   which was a quarter or half the price of [TS]

00:21:27   the the S 600 so there was an [TS]

00:21:29   aftermarket for buying badges that said [TS]

00:21:31   s 600 and they would scrape off your s [TS]

00:21:33   350 badge and put on your s 600 badge [TS]

00:21:37   wouldn't change your car at all but when [TS]

00:21:38   people saw it parked somewhere they [TS]

00:21:39   liked this gun can afford a $90,000 [TS]

00:21:42   Mercedes v12 versus merely a $50,000 [TS]

00:21:46   you know b6 I don't know if they ever [TS]

00:21:47   made a v6 S Class probably a v8 or [TS]

00:21:49   whatever it was and those prices [TS]

00:21:51   probably are treks this was in the 80s [TS]

00:21:54   so that's a struggle they have they want [TS]

00:21:56   brand awareness they want to segment it [TS]

00:21:58   but they don't want people obsessing [TS]

00:21:59   over the little things so apples going [TS]

00:22:01   through the struggle now I think where [TS]

00:22:02   they want people to want the new iPad or [TS]

00:22:04   whatever but they don't want people to [TS]

00:22:06   be comparing on specs and saying I've [TS]

00:22:09   got up a former 7 750 and you've got a [TS]

00:22:11   performer 6 100 CD so mine is the that's [TS]

00:22:15   that's too much [TS]

00:22:16   and with the iMac some people say that's [TS]

00:22:19   too little because they just say iMac [TS]

00:22:20   and known as any idea what's in them and [TS]

00:22:22   you just you just measuring it by screen [TS]

00:22:23   size or something like that so jasper [TS]

00:22:27   goes on to say the question of why [TS]

00:22:31   computing devices like max and power [TS]

00:22:33   books he says power books must be [TS]

00:22:34   old-school don't need a model numbers so [TS]

00:22:36   the first the first part of his answer [TS]

00:22:37   is he thinks they should have model [TS]

00:22:39   numbers for exactly the same reasons [TS]

00:22:41   that you can't tell what you have you [TS]

00:22:42   can't compare them it's very confusing [TS]

00:22:45   but then he goes on to say well why why [TS]

00:22:47   did they have been able to get away with [TS]

00:22:49   not having part numbers for so long for [TS]

00:22:53   the iMac or whatever and he thinks [TS]

00:22:56   that's because desktops and laptops [TS]

00:22:57   years ago got to the point of being fast [TS]

00:23:00   enough he's got fast enough in quotes [TS]

00:23:01   and longtime listeners of the show [TS]

00:23:03   should know what I'm going to say about [TS]

00:23:04   that there's no such thing as fast [TS]

00:23:06   enough not even close that never will be [TS]

00:23:09   in the lifetime of anyone listening to [TS]

00:23:10   this thing there is such a thing as [TS]

00:23:14   feeling faster than a previous version [TS]

00:23:17   and there is such a thing is not being [TS]

00:23:19   so slow that it's unusable but there's [TS]

00:23:21   no such thing as fast enough and the [TS]

00:23:22   idea that somehow desktop computing is [TS]

00:23:24   like wow does it really need to be any [TS]

00:23:26   faster [TS]

00:23:26   oh yeah needs to be faster it needs to [TS]

00:23:28   be way away with as there and if you [TS]

00:23:31   don't think it needs to be faster I [TS]

00:23:32   invite you 10 years from now you know [TS]

00:23:35   save your computer that you have now put [TS]

00:23:36   it aside hermetically seal and then 10 [TS]

00:23:38   years from now go back and use that one [TS]

00:23:40   that you thought was fast enough and see [TS]

00:23:41   if it feels like you can get through the [TS]

00:23:42   day using this device man feels fast [TS]

00:23:44   enough at that point your phone will [TS]

00:23:45   probably be a hundred times faster than [TS]

00:23:47   this thing but you will say this so this [TS]

00:23:49   is the computer you said was fast enough [TS]

00:23:50   there's no reason for you to use a [TS]

00:23:51   faster computer right just use this one [TS]

00:23:53   it's fine no that's not how that's not [TS]

00:23:56   how the world works so I don't think [TS]

00:23:58   that's why they get away with not having [TS]

00:23:59   part numbers that somehow people like [TS]

00:24:00   iMac and iMac is an imac is an imac if [TS]

00:24:03   an imac was an imac was an imac the imac [TS]

00:24:06   that you buy now you would have no [TS]

00:24:08   reason to replace in five years but i [TS]

00:24:09   guarantee you in five years you a hot [TS]

00:24:11   reason to replace that you might sell it [TS]

00:24:13   just because of the screen or whatever [TS]

00:24:14   but i'm using fast as I catch all here [TS]

00:24:17   the idea is though the hardware is not [TS]

00:24:19   that important yeah it's hardware is [TS]

00:24:20   currently sufficient so they're not [TS]

00:24:22   trying to sell you new iMac because the [TS]

00:24:23   hardware is better I think they are [TS]

00:24:24   trying to sell you an IMAP is the [TS]

00:24:26   hardware is better but it'll be faster [TS]

00:24:27   it will have a better screen it will [TS]

00:24:28   have more [TS]

00:24:29   it'll have more sensors that's that's [TS]

00:24:30   hardware but if Apple has moved to what [TS]

00:24:33   is essentially now about a yearly [TS]

00:24:34   schedule for updates let's say they do [TS]

00:24:36   that across the line we do this with [TS]

00:24:39   cars you say oh you have a 2008 you know [TS]

00:24:41   BMW whatever and that's it wouldn't [TS]

00:24:44   wouldn't Apple be just as successful [TS]

00:24:46   doing that saying well I have a 2012 [TS]

00:24:48   iPad or a 2013 I pad and long ago car [TS]

00:24:52   company settled on the model year thing [TS]

00:24:54   but model years have almost nothing to [TS]

00:24:56   do with the calendar year almost [TS]

00:24:58   entirely nothing to do with calendar [TS]

00:24:59   year as people who follow the car market [TS]

00:25:01   know because you could be ordering right [TS]

00:25:05   now a 2013 model uh and you could have [TS]

00:25:09   gotten 2012 models you know sometimes [TS]

00:25:11   they're a year or sometimes more off of [TS]

00:25:13   what that when you actually buy the car [TS]

00:25:15   you could go to a card store right now [TS]

00:25:18   and buy and for some makes a 2013 model [TS]

00:25:22   and walk off the drive off the lot and [TS]

00:25:23   it's not 2013 so what that means is that [TS]

00:25:26   your app that's just the way they've [TS]

00:25:27   chosen to you know this is the next [TS]

00:25:29   iteration of this car and cars have the [TS]

00:25:31   same to everything well a new Honda [TS]

00:25:32   Accord will come out and they will [TS]

00:25:34   iterate on that and Accord that same [TS]

00:25:35   platform and body style maybe tweaking [TS]

00:25:37   the bumpers tweaking the interior [TS]

00:25:38   tweaking the options for several years [TS]

00:25:39   and then a new one will come out but [TS]

00:25:42   there's nothing differentiating those [TS]

00:25:43   Honda Accords as far as the buyer is [TS]

00:25:45   concerned except this one looks [TS]

00:25:46   different than that one they don't say [TS]

00:25:47   this is the fifth generation Accord even [TS]

00:25:50   though car nerds know what generation [TS]

00:25:51   Accord it is or car nerds know what [TS]

00:25:53   generation the new BMW 3-series is but [TS]

00:25:55   the branding is not here's the new [TS]

00:26:00   platform for the BMW 3-series and the [TS]

00:26:02   platform's have names but non car nerds [TS]

00:26:05   don't know those names they just know I [TS]

00:26:06   go into the BMW dealer and like here's [TS]

00:26:08   the Sirius model here's last year's [TS]

00:26:09   model that's the only thing the car [TS]

00:26:11   dealer is probably going to talk to you [TS]

00:26:12   about and if you're not a car nerd maybe [TS]

00:26:15   you can say well why does that one look [TS]

00:26:16   different than this one but they change [TS]

00:26:17   the body styles from year two you really [TS]

00:26:19   have to be a real car energy note so is [TS]

00:26:24   this a different platform that one did [TS]

00:26:25   they change the drivetrain is this the [TS]

00:26:26   new generation of engine you know is [TS]

00:26:28   this is this the someone in the chat [TS]

00:26:31   room tell me what the current BMW [TS]

00:26:33   platform is is it f34 the new 3-series [TS]

00:26:35   this is the f30 or is this the whatever [TS]

00:26:38   the past wasn't remember that one either [TS]

00:26:40   he 96 or something like that those are [TS]

00:26:42   those [TS]

00:26:42   terms that only have those are like the [TS]

00:26:44   the exact they're not is not really a [TS]

00:26:47   good equivalent in the computer world [TS]

00:26:48   but those terms aren't known but regular [TS]

00:26:50   customers and it's not a problem in the [TS]

00:26:52   showroom it's just basically this year's [TS]

00:26:53   car or last year cars is the newest one [TS]

00:26:55   I get and if it's not and sometimes they [TS]

00:26:57   change the body styles radically on the [TS]

00:26:59   same platform with the same powertrain [TS]

00:27:00   so you could say wow this car looks [TS]

00:27:01   totally different than that and they [TS]

00:27:02   must be completely different no maybe [TS]

00:27:04   it's exactly the same platform exactly [TS]

00:27:06   the same drivetrain they just put a [TS]

00:27:07   different body on it and maybe change a [TS]

00:27:09   little bit the interior and you can't [TS]

00:27:10   tell so somehow the car market continues [TS]

00:27:13   to function without massive consumer [TS]

00:27:15   confusion and with everybody being happy [TS]

00:27:17   with model years as you pointed out as [TS]

00:27:20   the only way of saying is this a 2011 [TS]

00:27:23   BMW is this 2012 BMW with no indication [TS]

00:27:27   in the public facing advertising that [TS]

00:27:30   the 2012 BMW 3-series is an entirely [TS]

00:27:33   different car more or less than the 2011 [TS]

00:27:36   even though they look very similar on [TS]

00:27:37   the outside and only a car note nerd [TS]

00:27:39   would know that difference they don't [TS]

00:27:40   call them new generation version one new [TS]

00:27:43   generation version two and then then the [TS]

00:27:45   third generation version 1 version 2 [TS]

00:27:46   version 3 they just go with years it's [TS]

00:27:48   really just arbitrary what you go with [TS]

00:27:49   then for IMAX they don't go with years [TS]

00:27:52   either because going with years as [TS]

00:27:53   Microsoft found off is really dangerous [TS]

00:27:54   because or as quicken is finding out now [TS]

00:27:56   because it can very quickly make your [TS]

00:27:58   product seem outdated when you're [TS]

00:28:01   selling the same when you don't upgrade [TS]

00:28:02   it every single year so recently quicken [TS]

00:28:04   came out with quicken 2007 for Lyon [TS]

00:28:06   which is kind of crappy well look as all [TS]

00:28:10   don't you feel crappy buying a product [TS]

00:28:12   with 2007 in the name obviously it's [TS]

00:28:15   very at the very least it's confusing [TS]

00:28:18   yeah like do you have the latest quicken [TS]

00:28:20   I don't know I have 2007 like if you [TS]

00:28:22   miss a model year if you miss a year or [TS]

00:28:25   or you put out the one for the next year [TS]

00:28:28   in the current year it just people get [TS]

00:28:30   upset especially with computer software [TS]

00:28:31   if they feel if they're using outdated [TS]

00:28:33   stuff because there was paranoid about [TS]

00:28:34   being left behind by progress so he [TS]

00:28:41   Gasper concludes his letter of saying to [TS]

00:28:44   not honor them meaning the products with [TS]

00:28:46   an actual model name is really [TS]

00:28:47   dim-witted of Apple and hugely annoying [TS]

00:28:48   well the annoyance I can't comment on if [TS]

00:28:50   you're annoyed buying it then you're [TS]

00:28:51   annoyed by it dim-witted of Apple makes [TS]

00:28:53   me say well what do you mean by that [TS]

00:28:56   dim-witted because it's a mistake it [TS]

00:28:58   shows they're not they're not smart well [TS]

00:28:59   as far as Apple's concerned how could [TS]

00:29:02   this choice not to give the new iPad a [TS]

00:29:05   prominent model number affect them my [TS]

00:29:08   question is you know to assess whether [TS]

00:29:10   apples really dim-witted whether they're [TS]

00:29:12   making a mistake will it decrease sales [TS]

00:29:15   I'm going to say no on that people know [TS]

00:29:18   people know there's a new iPad people [TS]

00:29:20   lining up the store at them Apple is [TS]

00:29:21   going to sell ton of them I really don't [TS]

00:29:24   see how I can I can't formulate an [TS]

00:29:26   argument to say that if they had used [TS]

00:29:28   model numbers it would have increased [TS]

00:29:29   their sales I think their sales will be [TS]

00:29:31   the same with or without a model number [TS]

00:29:32   and if people have an iPad they know [TS]

00:29:38   whether they bought that before they saw [TS]

00:29:40   that ad on TV about the new iPad like I [TS]

00:29:42   think people know whether they have the [TS]

00:29:44   new iPad or not because if you bought [TS]

00:29:47   your iPad sometime in the past and then [TS]

00:29:48   you see a TV ad it says hey the new iPad [TS]

00:29:50   you know yours isn't it and if three [TS]

00:29:53   months from now you see an ad says hey [TS]

00:29:55   the new iPads the first time you ever [TS]

00:29:56   seen it if you bought an iPad in the [TS]

00:29:59   last three months I think you probably [TS]

00:30:00   know that you got the new one because [TS]

00:30:01   you're going to buy it you're going to [TS]

00:30:02   go to the store you're going to talk to [TS]

00:30:03   salespeople who will ask you is that the [TS]

00:30:05   new one like I don't think there will be [TS]

00:30:07   any customer confusion causing decreased [TS]

00:30:09   sales or people accidentally buying the [TS]

00:30:11   iPad - because I think it's the latest [TS]

00:30:13   one I just don't see that especially [TS]

00:30:14   with Apple's retail presence where I [TS]

00:30:17   think most non nerds [TS]

00:30:18   think they have to go to buy Apple [TS]

00:30:20   products even though nerds now you can [TS]

00:30:22   order them online I don't think it will [TS]

00:30:24   hurt their sales at all will decrease [TS]

00:30:26   customer satisfaction because I could [TS]

00:30:28   hurt Apple to like will people not be as [TS]

00:30:31   happy with the iPad because it doesn't [TS]

00:30:33   have a model number I think the lack of [TS]

00:30:36   model numbers sort of like a well it's [TS]

00:30:40   not the same as the car model numbers I [TS]

00:30:42   think lack of model numbers makes people [TS]

00:30:44   feel less bad about the iPad they have [TS]

00:30:46   because if you have a two and you know [TS]

00:30:49   it's a two and people have a three and [TS]

00:30:51   that three is so prominent you know two [TS]

00:30:52   is less than three and you feel bad in [TS]

00:30:54   the same way that I think iPhone 4 [TS]

00:30:56   owners felt less bad when the iPhone 4s [TS]

00:30:58   came out because all just they just [TS]

00:31:01   added an S to mine so my iPhone 4 isn't [TS]

00:31:03   that bad even though like you know the [TS]

00:31:06   entire guts were changed just a new CPU [TS]

00:31:07   new GPU [TS]

00:31:09   a new camera new everything it was [TS]

00:31:11   basically there was nothing the same [TS]

00:31:13   about that except for like the case even [TS]

00:31:15   the antenna was different maybe the [TS]

00:31:16   pieces of glass and the screen were the [TS]

00:31:18   same on the iPhone 4 versus the forest [TS]

00:31:20   but because they deform the name it [TS]

00:31:22   would help the iPhones for owners not [TS]

00:31:24   feel like they're being left that far [TS]

00:31:25   behind but on the other hand of course [TS]

00:31:29   the 4s made pundits grumpy grumpy [TS]

00:31:31   because they said always we expect an [TS]

00:31:32   iPhone 5 we just kind of said to the for [TS]

00:31:34   and apples falling behind and stuff like [TS]

00:31:36   that so I think the lack of numbers in [TS]

00:31:38   the iPad 3 has kind of stumped both [TS]

00:31:40   camps the people who were like well I [TS]

00:31:43   have a - I don't you know if someone [TS]

00:31:46   came up with 3 I'd feel bad but they and [TS]

00:31:48   if they came out with a 2s I would feel [TS]

00:31:49   like oh my - was still kind of hanging [TS]

00:31:51   in there but they just came out with [TS]

00:31:52   something called the iPad how do I feel [TS]

00:31:54   about that and the pundits we're totally [TS]

00:31:55   thrown off their game because they can't [TS]

00:31:57   say oh my god iPad to us instead of [TS]

00:31:59   three we expected a three they've [TS]

00:32:01   shifted all their attention to [TS]

00:32:02   complaining about the lack of numbers [TS]

00:32:03   not complaining about the product which [TS]

00:32:05   I guess is a win for Apple so I think it [TS]

00:32:08   won't decrease customer satisfaction or [TS]

00:32:10   anything it might increase customer [TS]

00:32:11   satisfaction with previous models and it [TS]

00:32:14   gives the press something to talk about [TS]

00:32:16   other than the specs of the device and [TS]

00:32:19   whether because they just don't know [TS]

00:32:20   what to say they have nothing to grab [TS]

00:32:21   onto they have to actually look at it [TS]

00:32:22   and and judge it as a product instead of [TS]

00:32:24   just falling back on the numbering thing [TS]

00:32:26   so I don't think this move was [TS]

00:32:28   dim-witted of Apple I don't think that [TS]

00:32:29   will materially affect them they may go [TS]

00:32:32   back the numbers at some point I don't [TS]

00:32:33   know but I think this is a worthwhile [TS]

00:32:34   experiment they're engaging it though [TS]

00:32:37   that was longer than I expected I did a [TS]

00:32:39   sponsor before I continue the follow up [TS]

00:32:41   yeah we can definitely do a sponsor I [TS]

00:32:44   like your follow-up though it's very [TS]

00:32:46   organized a lot of notes when we tell [TS]

00:32:49   you about our first sponsor it's hover [TS]

00:32:50   calm however it's as simple they make [TS]

00:32:53   domain names simple that's he can [TS]

00:32:55   remember them their breath of fresh air [TS]

00:32:57   for domain names everybody is used to [TS]

00:33:00   this incredibly difficult process of [TS]

00:33:03   registering it's a domain name how [TS]

00:33:05   complicated can it be you type the name [TS]

00:33:09   of the domain you want you click Submit [TS]

00:33:12   is it available yes buy it is it not [TS]

00:33:14   available no you can't buy it that's it [TS]

00:33:17   that's the whole pro how come this whole [TS]

00:33:19   checkout procedure you ever gone to [TS]

00:33:21   Fry's or one of these other things where [TS]

00:33:22   they make [TS]

00:33:23   walk through the little hamster maze of [TS]

00:33:25   all of these different other little [TS]

00:33:26   last-minute impulse-buy that's the way [TS]

00:33:29   that these domain name registrars are [TS]

00:33:32   although I won't name any of the other [TS]

00:33:33   ones but do this you can't just go and [TS]

00:33:36   buy a domain and check out and be done [TS]

00:33:38   with it it shouldn't be this hard you [TS]

00:33:40   should be able to just type in the thing [TS]

00:33:42   buy it done oh you want to transfer a [TS]

00:33:43   domain they have the cool thing the same [TS]

00:33:46   thing you see when you order your iPad [TS]

00:33:47   and FedEx shows you where is it on the [TS]

00:33:49   truck is it at the local processing that [TS]

00:33:51   a little progress bar these guys [TS]

00:33:53   hover.com they have the same kind of [TS]

00:33:55   progress bar for when you do domain name [TS]

00:33:57   transfer everything is simple everything [TS]

00:33:58   is elegant they get a great help section [TS]

00:34:01   if you need help you can email them you [TS]

00:34:03   can call them a human being will answer [TS]

00:34:05   and help you and for listeners a 5x5 in [TS]

00:34:10   the show there's a coupon so the first [TS]

00:34:12   thing that you do is you go to hover.com [TS]

00:34:13   slash dan sent me one word dan sent me [TS]

00:34:18   and you can also go and when you're [TS]

00:34:21   there and you're ready to buy something [TS]

00:34:22   and you want to get lamb why not 10% off [TS]

00:34:25   use a code dan sent me and you will [TS]

00:34:30   benefit 10% whatever it is you're buying [TS]

00:34:34   check them out [TS]

00:34:35   hover.com slash dan sent me a surprising [TS]

00:34:41   amount of email from people looking for [TS]

00:34:42   a domain registrar's and they can never [TS]

00:34:43   remember the one that we talked about on [TS]

00:34:46   the show so all you people are saying [TS]

00:34:48   it's hover I don't know how you want to [TS]

00:34:49   get a mnemonic to remember it hover calm [TS]

00:34:51   a floating thing think of a hovercraft [TS]

00:34:53   that's the one that we're always talking [TS]

00:34:54   about on the show and you can you can go [TS]

00:34:57   to five by five TV slash hypercritical [TS]

00:34:59   slash 59 which is the episode that [TS]

00:35:02   you're listening to and it will be right [TS]

00:35:04   there above the player in show notes [TS]

00:35:06   area it will have the links and the [TS]

00:35:08   promo code information and everything it [TS]

00:35:10   will be right there and a lot of [TS]

00:35:12   confidence [TS]

00:35:13   what's it asking I love the confidence [TS]

00:35:15   you have in our listeners that you're [TS]

00:35:17   able to read the URL on the air it's a [TS]

00:35:19   five by five TV slash hypercritical [TS]

00:35:21   slash 59 you can't do that with an other [TS]

00:35:23   audiences you can't read URLs like that [TS]

00:35:25   you're like if you can read you know my [TS]

00:35:27   name comm for some domain name you read [TS]

00:35:30   an actual full URL with complete [TS]

00:35:31   confidence that people will not be [TS]

00:35:33   confused by the slashes a backslash is [TS]

00:35:35   that this is your [TS]

00:35:36   it's mana for sometimes I know what URL [TS]

00:35:38   so that's right I would say for the [TS]

00:35:40   people who didn't catch that entire URL [TS]

00:35:41   knowing tomorrow you just go to the [TS]

00:35:43   website you can just go to a website and [TS]

00:35:44   remember episode 59 that's enough you'll [TS]

00:35:46   find it and by the way with the show [TS]

00:35:48   notes all of these notes that John [TS]

00:35:50   meticulously collects and organizes he [TS]

00:35:53   complains when the drag and drop didn't [TS]

00:35:54   work its back it works again all of that [TS]

00:35:57   stuff you can see that in the show notes [TS]

00:36:00   all of his hard work and we want to say [TS]

00:36:02   thanks to the help spot.com guys the the [TS]

00:36:04   tallest men in the help desk software [TS]

00:36:07   business help help spot calm this is [TS]

00:36:11   another instance of a show where I [TS]

00:36:13   thought I wouldn't have enough material [TS]

00:36:14   and I realized I have enough for three [TS]

00:36:15   shows my people pick and choose well [TS]

00:36:17   we're having out we're half an hour into [TS]

00:36:18   it I know I got a lot I photo for iOS I [TS]

00:36:22   think this is actually in the notes last [TS]

00:36:23   week but didn't get to talk about [TS]

00:36:24   have you tried iPhoto for iOS sir I have [TS]

00:36:26   not tried iPhoto for iOS yet and it is [TS]

00:36:29   something that I wanted to experience on [TS]

00:36:32   the new iPad this was a conscious [TS]

00:36:34   decision I didn't want to try it on the [TS]

00:36:36   old one I wanted to have this be part of [TS]

00:36:38   my new experience unveiling an [TS]

00:36:41   experience in the new iPad what about [TS]

00:36:42   you I'm assuming no new iPad there so [TS]

00:36:44   yes you've tried it yeah I tried it I [TS]

00:36:47   tried it before I actually even seen the [TS]

00:36:49   keynote because you know the as soon as [TS]

00:36:52   I got home I just loaded on my wife's [TS]

00:36:54   iPad before I had time to sit down and [TS]

00:36:55   watch the thing so I had never even seen [TS]

00:36:57   anyone demonstrate this program I'd only [TS]

00:36:58   heard typed transcripts of what was [TS]

00:37:01   going on it so I launched the app and [TS]

00:37:03   all and I'd seen a few Twitter gripes [TS]

00:37:06   about the app so I launched it and tried [TS]

00:37:08   to figure out how to use it that's that [TS]

00:37:09   UI is not obvious on there not obvious [TS]

00:37:11   at all which doesn't necessarily mean [TS]

00:37:13   that it's bad and if we get to this [TS]

00:37:14   other topic later in the show I'll talk [TS]

00:37:15   about that please define what you mean [TS]

00:37:18   when you say not obvious well I'm so [TS]

00:37:20   I've been using computers for a little [TS]

00:37:21   while and I've been using iOS for a [TS]

00:37:23   little while I think I'm pretty familiar [TS]

00:37:24   with it but you launched this app and [TS]

00:37:26   there's a lot of stuff on the screen [TS]

00:37:27   that you're not sure what it does or how [TS]

00:37:29   to use it and after I watch the [TS]

00:37:31   demonstration video I realized that [TS]

00:37:33   during the demo it probably [TS]

00:37:36   Randy you bellows or whatever his name [TS]

00:37:38   is he did stuff in that demo that I had [TS]

00:37:41   not discovered on my own which very [TS]

00:37:43   rarely happy to the patents of the [TS]

00:37:44   program he was like oh there's going to [TS]

00:37:45   demo the basic features he was showing [TS]

00:37:47   things that you notice if there's no [TS]

00:37:48   visual indication that you can like [TS]

00:37:49   swap the tiles from one side of the [TS]

00:37:52   other by swiping across the whole thing [TS]

00:37:54   you might not know that that happens in [TS]

00:37:56   all sorts of things that he was using [TS]

00:37:57   where is that house where did that come [TS]

00:37:59   from an apple I think knows this about [TS]

00:38:00   this application because prominently in [TS]

00:38:02   the application is the thing you can hit [TS]

00:38:03   for help I think it's like a question [TS]

00:38:04   mark or something that suddenly makes [TS]

00:38:06   tooltips appear pointing to all the [TS]

00:38:08   different UI elements appear to do this [TS]

00:38:10   tap here do that use this tool for this [TS]

00:38:12   without that help and I was using that [TS]

00:38:15   how by the way even with that help it [TS]

00:38:16   was difficult to know the different [TS]

00:38:18   gestures you could do but without that [TS]

00:38:20   help out like what the heck is this icon [TS]

00:38:21   what does that mean a lot of the [TS]

00:38:22   controls like they have picture controls [TS]

00:38:25   for a size this is adjusting hue is the [TS]

00:38:27   saturation it's very difficult to [TS]

00:38:28   express concepts like that with icons so [TS]

00:38:31   it's very I don't know it's a puzzling [TS]

00:38:36   UI I think once you figure it out and [TS]

00:38:39   once you know where everything is it's [TS]

00:38:40   very efficient of the things that it [TS]

00:38:41   does are are pretty amazing but if you [TS]

00:38:44   give iPhoto to someone who has never [TS]

00:38:47   used it before yeah good luck to them [TS]

00:38:50   it's not going to fall readily under [TS]

00:38:53   hand will not say oh because I've used [TS]

00:38:54   photo editing applications you are know [TS]

00:38:56   exactly how this works because I've used [TS]

00:38:57   iPhoto on the Mac I know that how this [TS]

00:38:59   works or even because I'm used ton's of [TS]

00:39:01   other iOS apps looking at this one I'll [TS]

00:39:03   know exactly how it works it is very [TS]

00:39:05   different than any other application [TS]

00:39:06   that I've used on iOS ah and Lucas [TS]

00:39:10   Matthysse has a blog post about this [TS]

00:39:12   he calls it eye photos mystery meat [TS]

00:39:15   gestures mystery meat navigation is a [TS]

00:39:17   term that's familiar to people who are [TS]

00:39:19   web nerds back in the 90s mr. mee [TS]

00:39:21   navigation he provides a link to it but [TS]

00:39:23   my understanding of the term has always [TS]

00:39:24   been those web UIs in the 90s very it [TS]

00:39:27   would look really cool and have these [TS]

00:39:28   cool graphics and stuff but to figure [TS]

00:39:29   out what anything did you'd have to [TS]

00:39:30   hover your mouse over it and then like [TS]

00:39:32   some mouth would open and it would say [TS]

00:39:33   this is where you can go to see the [TS]

00:39:34   trailers for this movie in the mouth [TS]

00:39:36   with closing you put your mouse over the [TS]

00:39:37   next little piece of mystery meat [TS]

00:39:38   navigation it would say fine showtimes [TS]

00:39:40   here instead of just saying trailers and [TS]

00:39:42   Showtime seat you know you'd have to [TS]

00:39:43   hover over things to figure what they [TS]

00:39:44   were sometimes you hover it over nothing [TS]

00:39:46   happened you said to click them what [TS]

00:39:47   happens when I click the clown's nose oh [TS]

00:39:49   I guess that takes me to the customer [TS]

00:39:50   service page well how was I supposed to [TS]

00:39:51   know that [TS]

00:39:52   well I photos mystery meat gestures is [TS]

00:39:54   another place where there's no visual [TS]

00:39:56   indication what this thing does until [TS]

00:39:58   you stab it to find out and the gestures [TS]

00:40:01   there's no visual indication or anything [TS]

00:40:03   how am I [TS]

00:40:03   supposed to know that I can swipe like [TS]

00:40:05   just across the whole screen to make [TS]

00:40:06   this thing move how is that discoverable [TS]

00:40:08   at all or us once you discover it you [TS]

00:40:11   know it's there but it's not obvious [TS]

00:40:12   what it is so I put this link in the [TS]

00:40:14   show notes and I'm going to recite the [TS]

00:40:15   whole article but for people who are [TS]

00:40:17   wondering what my issues are with the [TS]

00:40:19   iPhoto for iOS is UI you can read that [TS]

00:40:23   you agree wholeheartedly with the [TS]

00:40:25   article pretty much although I don't [TS]

00:40:28   necessarily think that something being [TS]

00:40:31   undiscoverable means that the [TS]

00:40:32   application is bad it just means that [TS]

00:40:34   it's not easily discoverable last show [TS]

00:40:38   which I gave a dual title which I'm now [TS]

00:40:40   regretting doesn't think it's too long I [TS]

00:40:42   mentioned it was the one of the titles [TS]

00:40:44   was the for tuners which was a reference [TS]

00:40:46   to my new for tuner TiVo that can record [TS]

00:40:49   for programs at once and I listed the [TS]

00:40:51   four tuners in the good section but I [TS]

00:40:54   had one negative about the foreigners [TS]

00:40:55   that I forgot to get two of them when I [TS]

00:40:57   point out now so I don't know if it's a [TS]

00:40:59   negative it's kind of might just be [TS]

00:41:00   neutral oh you can decide this thing has [TS]

00:41:04   four tuners right and tebow has a [TS]

00:41:05   feature where based on what you've told [TS]

00:41:07   it to record and what you've given [TS]

00:41:09   thumbs up or thumbs down to or whatever [TS]

00:41:11   it will try to record suggestions for [TS]

00:41:13   you so say hey you know I'm not [TS]

00:41:16   recording anything right now but there's [TS]

00:41:17   a show on there based on all the shows [TS]

00:41:18   that you recorded it seems like you [TS]

00:41:20   might like so I'll record this for you [TS]

00:41:21   and I actually like that feature because [TS]

00:41:23   the cajon any suggestions do pick up [TS]

00:41:24   things that I'm interested in and if [TS]

00:41:25   they don't pick it up so what they get [TS]

00:41:26   they get to leave it off the end they [TS]

00:41:27   don't take up any space you know the [TS]

00:41:28   suggestions are the first things to go [TS]

00:41:30   with the TiVo whatever needs space [TS]

00:41:31   now this for tuner TiVo though will use [TS]

00:41:36   all four tuners to record suggestions so [TS]

00:41:39   often I'll see you all for a little [TS]

00:41:40   recording lights I'm like it's recording [TS]

00:41:42   four things at once what the heck is it [TS]

00:41:43   recording and I'll go look it up it's [TS]

00:41:44   for suggestions that seems like a little [TS]

00:41:47   overkill to me and say what you know if [TS]

00:41:51   you're not it's kind of if you're not [TS]

00:41:52   using those Turner tuners in what do you [TS]

00:41:53   care if you it's not conflicting what [TS]

00:41:55   anything you want to record or something [TS]

00:41:56   you want to record conflic scible just [TS]

00:41:57   stop one I just worry that recording for [TS]

00:42:00   suggestions at once a is going to fill [TS]

00:42:02   up my heart out with suggestions and B [TS]

00:42:03   is going to it's not so much feeling the [TS]

00:42:06   hardware is going or delete it but like [TS]

00:42:07   this is a mechanical device and using it [TS]

00:42:12   wears it down because it has a spinning [TS]

00:42:14   hard drive in there [TS]

00:42:15   so the [TS]

00:42:17   amount of extra i/o going through [TS]

00:42:18   suggestions that are probably just going [TS]

00:42:19   to be turned off the end before I ever [TS]

00:42:21   delete them think maybe maybe giving an [TS]

00:42:23   option to say are just used to Turner's [TS]

00:42:25   for suggestions so just use one tuner [TS]

00:42:27   for suggestions I don't need to use for [TS]

00:42:28   tuners for suggestions because otherwise [TS]

00:42:30   then it's like constantly going at full [TS]

00:42:32   steam recording for programs at once I [TS]

00:42:35   don't want my hard drive to die and I [TS]

00:42:37   have so little faith in the software [TS]

00:42:38   that like if there's any sort of bug or [TS]

00:42:40   race condition it's more likely to be [TS]

00:42:41   triggered when the thing is like maxed [TS]

00:42:43   out recording four shows at once so I [TS]

00:42:44   don't know how I feel about recording [TS]

00:42:46   for suggestions and once it just [TS]

00:42:47   initially struck me as perhaps not a [TS]

00:42:50   great idea and if I could tell it to use [TS]

00:42:51   fewer tuners I would alright and Westen [TS]

00:42:59   Lloyd presumably living in the UK tells [TS]

00:43:01   me oh yes yes he says I feel really [TS]

00:43:03   lucky to be in the UK and have great [TS]

00:43:04   DVRs from TV onyx and Hugh Mac's UK [TS]

00:43:08   these are two companies that I've never [TS]

00:43:10   heard of that apparently make digital [TS]

00:43:11   video recorders it in the UK or maybe an [TS]

00:43:14   elsewhere because Hugh Mac's is called [TS]

00:43:16   he makes UK so I looked at their [TS]

00:43:18   websites and some demo videos of these [TS]

00:43:19   DVRs being used they were not that [TS]

00:43:23   impressive to me they didn't seem super [TS]

00:43:25   slow though they didn't look [TS]

00:43:27   particularly pretty and their features [TS]

00:43:30   that like I didn't see one and say oh [TS]

00:43:32   I'll definitely use that over a TiVo but [TS]

00:43:33   it is interesting to me that there are [TS]

00:43:35   these whole and you know as ugly [TS]

00:43:36   American we don't know what's going on [TS]

00:43:37   the rest of the world this whole all the [TS]

00:43:38   companies that I've never heard of [TS]

00:43:40   making products that apparently people [TS]

00:43:41   love in places even as small as the UK [TS]

00:43:44   which is probably you know 1/8 the size [TS]

00:43:47   of Texas and that's about the same [TS]

00:43:49   number of people also think that TV onyx [TS]

00:43:54   is an awful name but then again I'm [TS]

00:43:56   always surprised at what how things are [TS]

00:43:58   named in England TV onyx no TiVo is not [TS]

00:44:01   a good name either I guess Hugh Max is [TS]

00:44:03   like I don't know magazine maximum [TS]

00:44:06   humans yes some sort of company that [TS]

00:44:09   sells food for cannibals did you ever [TS]

00:44:12   hear that one was on The Daily Show [TS]

00:44:14   episode where they had a marketer like a [TS]

00:44:16   great marketer or some some guy who was [TS]

00:44:18   great about manipulating words - I think [TS]

00:44:20   maybe the guy who came up with USA [TS]

00:44:22   PATRIOT Act or or came up with death tax [TS]

00:44:25   maybe it was the same guy I might be [TS]

00:44:26   getting shows confused and they gave him [TS]

00:44:28   a challenge it's comedy program for evil [TS]

00:44:30   don't know so it's [TS]

00:44:30   gonna be serious saying the challenge [TS]

00:44:32   was uh the product is hoof ooh which was [TS]

00:44:37   tofu made to look and feel like human [TS]

00:44:40   flesh for people who are interested in [TS]

00:44:42   cannibalism but don't want to act eat [TS]

00:44:44   actual people can we make tofu that [TS]

00:44:46   looks and feels like human flesh and [TS]

00:44:47   it's called hoof ooh and so they said I [TS]

00:44:49   challenge you to come up with a [TS]

00:44:50   marketing slogan for hoof ooh which is [TS]

00:44:52   you know obviously a pretty big [TS]

00:44:54   challenge and this guy I think it was on [TS]

00:44:56   the spot [TS]

00:44:57   this guy really impressed me this maybe [TS]

00:44:58   he had time to think about it maybe they [TS]

00:44:59   gave him that the question ahead of time [TS]

00:45:00   ah this is what he came up with he said [TS]

00:45:03   who foo the taste of good friends which [TS]

00:45:07   I thought was excellent for on the spot [TS]

00:45:09   so who max makes me think that it's [TS]

00:45:12   Sophie cannibal related tofu product our [TS]

00:45:16   TiVo representative in the chat room [TS]

00:45:18   tells me that there's no difference in [TS]

00:45:20   i/o from recording four channels because [TS]

00:45:21   it's always buffering all four channels [TS]

00:45:24   for 30 minutes and he would know so I [TS]

00:45:27   guess that isn't saying there's no [TS]

00:45:28   significant extra IO overhead of saving [TS]

00:45:31   that recording rather than letting it [TS]

00:45:32   fall at the end because when you're when [TS]

00:45:33   you're watching a television show it's [TS]

00:45:35   constantly buffering and recording [TS]

00:45:36   that's why you can go back in time for [TS]

00:45:37   up to 30 minutes I didn't know there was [TS]

00:45:39   also doing that for all four tuners so [TS]

00:45:40   maybe it's not wearing out my hardware [TS]

00:45:43   any more than I thought it would be Lola [TS]

00:45:44   now I'm worried that it's buffering all [TS]

00:45:45   four tuners for 30 minutes and I wish I [TS]

00:45:46   could stop her from doing that but I [TS]

00:45:48   don't know it maybe he's just discomfort [TS]

00:45:52   with seeing those four lights on [TS]

00:45:53   constantly just seems like it's doing [TS]

00:45:55   more work than no remind me John have [TS]

00:45:57   you ever expanded your TiVo with one of [TS]

00:45:59   those external no I always just buy the [TS]

00:46:01   biggest one and I haven't ran out of [TS]

00:46:03   space like these things hold tons of I [TS]

00:46:05   don't like archive shows they're that [TS]

00:46:08   much so it's really just a I just need a [TS]

00:46:10   window of stuff that turns over well I [TS]

00:46:12   had an anecdote to share with you about [TS]

00:46:14   that and then the listeners if you're [TS]

00:46:16   interested alright cool part I did not [TS]

00:46:20   buy the largest TiVo when I bought the [TS]

00:46:21   one that I bought few years ago and it [TS]

00:46:24   did want to expand it and I bought an [TS]

00:46:27   external eSATA SATA Drive connected it [TS]

00:46:32   you know it formatted that it used it [TS]

00:46:34   fine a number of months went by then we [TS]

00:46:37   moved here and I went to reconnect it [TS]

00:46:39   and boot it up the TiVo and clearly [TS]

00:46:42   something terrible happened to this [TS]

00:46:43   drive now I move [TS]

00:46:44   with a ton of drives and I won't even go [TS]

00:46:48   into how I moved with them and to ensure [TS]

00:46:50   that they were safe and what I used [TS]

00:46:53   multiple shipping methods to send them I [TS]

00:46:55   kept some with me physically on my [TS]

00:46:58   person at all times [TS]

00:47:00   you know taped taped to my body as if [TS]

00:47:02   they were plastic explosive and a [TS]

00:47:04   variety of other message methods to [TS]

00:47:06   ensure that the data would not be hurt [TS]

00:47:08   but I didn't I said you know I don't [TS]

00:47:09   care about this drive this one can go in [TS]

00:47:10   the moving truck and it died in the [TS]

00:47:12   moving truck but when it was plugged in [TS]

00:47:14   the TiVo you were you're familiar with [TS]

00:47:16   the older TiVo is I don't know about the [TS]

00:47:17   new ones but you know how they have that [TS]

00:47:18   incredibly long boot up sequence that [TS]

00:47:20   shows a video of the little TiVo guide [TS]

00:47:22   like spending time with a family and [TS]

00:47:24   playing with the kids in the fact you [TS]

00:47:26   know that video the the boot up sequence [TS]

00:47:27   is still incredibly long what you're [TS]

00:47:29   talking about is the video that plays [TS]

00:47:30   after it's done booting yes I'm familiar [TS]

00:47:32   with that video so this whole process [TS]

00:47:35   would repeat over and over and over and [TS]

00:47:37   it would it never stopped it went on [TS]

00:47:39   like this for several hours because [TS]

00:47:42   apparently if you have at least this [TS]

00:47:44   generation of TiVo I don't even know [TS]

00:47:46   what it is had that problem where it [TS]

00:47:48   would continuously reboot itself it [TS]

00:47:50   would hit some kind of a problem or [TS]

00:47:51   initializing the drive and it would [TS]

00:47:53   reboot and after about an hour or so of [TS]

00:47:55   this I unplugged the drive and it booted [TS]

00:47:57   just fine and of course it complained [TS]

00:47:59   that the drive was there and you'd lose [TS]

00:48:00   your your stuff so I don't recommend [TS]

00:48:03   that [TS]

00:48:03   yeah that's why I've always been worried [TS]

00:48:05   about the external things that forget [TS]

00:48:07   better to just get the biggest one [TS]

00:48:08   internal that I can even though they [TS]

00:48:09   have eSATA connections off the back and [TS]

00:48:11   everything it just always struck me as [TS]

00:48:13   weird and plus they always want you to [TS]

00:48:14   buy the there's like the TiVo approved [TS]

00:48:16   he's had a thing I'm gonna find out by [TS]

00:48:18   different one and get it to work that's [TS]

00:48:20   always I'd rather just have it all in [TS]

00:48:21   one why wanted to I wanted to hear if [TS]

00:48:23   you knew about this because my [TS]

00:48:24   understanding is that it will store the [TS]

00:48:27   way that it stores the data it splits it [TS]

00:48:30   up on to the different drives but my [TS]

00:48:31   understanding is it doesn't just fill up [TS]

00:48:33   the first drive and then start filling [TS]

00:48:34   up the second drive that it somehow uses [TS]

00:48:37   them in tandem and might even I don't [TS]

00:48:39   know if it's striping the data or doing [TS]

00:48:40   something but it seems like they very [TS]

00:48:43   much don't ever want you to disconnect [TS]

00:48:45   this and I always wondered if the [TS]

00:48:46   reasoning was something that you thought [TS]

00:48:48   might be a a problem that they wanted to [TS]

00:48:52   circumvent or if they were doing it [TS]

00:48:53   simply as a countermeasure to prevent [TS]

00:48:55   users from maybe trying to do [TS]

00:48:58   something else with that data I think [TS]

00:49:00   your first theory sounds reasonable to [TS]

00:49:02   me that it once it has two spindles that [TS]

00:49:04   it would actually try to use them to get [TS]

00:49:06   more IO right instead of just like you [TS]

00:49:09   know filling one and then filling the [TS]

00:49:10   other okay but I don't know for sure but [TS]

00:49:13   don't do it anyway if you're thinking [TS]

00:49:14   about one more TiVo thing that I meant [TS]

00:49:17   to mention Tebow has this thing like [TS]

00:49:22   many products that when you start using [TS]

00:49:23   it it will tell you about the features [TS]

00:49:26   in the product in some sort of time [TS]

00:49:28   metered way usually we're product you're [TS]

00:49:32   buying store it's like they'll send you [TS]

00:49:33   an email say hey I see you got a new [TS]

00:49:35   blah blah did you know that you can do [TS]

00:49:36   this with it well within Tebow there's a [TS]

00:49:37   messages thing that's sort of like email [TS]

00:49:39   within the TiVo application itself and [TS]

00:49:41   you'll see messages like oh your channel [TS]

00:49:42   lineup has changed or there's a software [TS]

00:49:44   update available for you or someone used [TS]

00:49:47   our website to set up a season pass [TS]

00:49:49   little messages on the TiVo itself and [TS]

00:49:52   it makes a little mail a little envelope [TS]

00:49:56   icon appear next to the menus and by the [TS]

00:49:58   way how long is it before kids don't [TS]

00:49:59   know what that icon represents sort of [TS]

00:50:01   like the telephone 18 key telephone [TS]

00:50:02   handset for kids who've never seen what [TS]

00:50:04   is that banana shaped thing with the [TS]

00:50:05   barbells on the handset eventually [TS]

00:50:07   people know that but if you're obsessive [TS]

00:50:10   like me or a lot of people have this [TS]

00:50:11   problem or you don't like to see like [TS]

00:50:13   that unread count badge there you want [TS]

00:50:14   to clear it so even though the messages [TS]

00:50:16   usually aren't interesting to me I [TS]

00:50:17   always want to go in there and clear it [TS]

00:50:18   and it's annoying give me a little [TS]

00:50:19   envelope go into message to see what it [TS]

00:50:21   is read it or delete it or just clear [TS]

00:50:22   that little things what I have to see [TS]

00:50:23   that staring at me so when I got my Tivo [TS]

00:50:27   I got it all set up about a day later I [TS]

00:50:29   get a little message that says did you [TS]

00:50:32   know that something called a season pass [TS]

00:50:33   you can use it to record shows instead [TS]

00:50:36   of telling you to record every single [TS]

00:50:37   time it can record the entire run of the [TS]

00:50:39   show for you go into this menu and bla [TS]

00:50:41   bla season pass bla bla bla I would [TS]

00:50:44   think that TiVo has sufficient knowledge [TS]

00:50:48   considering the TiVo is basically an [TS]

00:50:50   internet-connected computer to know that [TS]

00:50:51   I have over 100 season passes and maybe [TS]

00:50:54   don't send the email telling the person [TS]

00:50:55   with over 100 season passes that season [TS]

00:50:57   passes exist and repeat this for every [TS]

00:51:00   feature that I already know exists and [TS]

00:51:01   I'm using extensively [TS]

00:51:02   I don't need did you know that you can [TS]

00:51:04   switch tuners with the vibe you've seen [TS]

00:51:05   me switch to don't send me that email [TS]

00:51:07   the season pass on really just bothered [TS]

00:51:10   me though is thing you know [TS]

00:51:11   I have season pay you know it there on [TS]

00:51:13   your website you have this data it's [TS]

00:51:14   been transferred to your servers you [TS]

00:51:16   absolutely positively know that I have [TS]

00:51:17   over 100 season passes don't send me the [TS]

00:51:20   little message about how season passes [TS]

00:51:22   work they're just it's just good manners [TS]

00:51:26   alright that's it for the follow-up pie [TS]

00:51:29   that was long [TS]

00:51:30   that was long I got two topics that I [TS]

00:51:32   got Apple TV Chris Parrillo is dead oh [TS]

00:51:35   that's a good that's a good one Wow can [TS]

00:51:37   we do both we have to do both no way [TS]

00:51:40   yeah we must if you have time we must [TS]

00:51:42   I'll try to go through Apple TV fast [TS]

00:51:44   because I think I just have minor things [TS]

00:51:46   about this so well how about this I'll [TS]

00:51:47   do a sponsor before each of the topics [TS]

00:51:49   all right well feel very organized for [TS]

00:51:52   people there you go the first one is [TS]

00:51:55   going to be Squarespace calm are you [TS]

00:51:58   familiar with this I am okay this is [TS]

00:52:00   this I love these guys they've been very [TS]

00:52:03   very supportive of us here and everybody [TS]

00:52:05   that I know who has switched to [TS]

00:52:07   Squarespace as I've done for a number of [TS]

00:52:09   sites absolutely loves it very simple [TS]

00:52:12   it's a fully hosted managed environment [TS]

00:52:15   that lets you go in there you can create [TS]

00:52:17   a beautiful website blog Shore portfolio [TS]

00:52:19   absolutely all of these things that you [TS]

00:52:22   might want to do if you're thinking [TS]

00:52:23   about creating a website of any kind you [TS]

00:52:26   want to host podcasts your own whatever [TS]

00:52:28   it is Squarespace comm is the place to [TS]

00:52:31   go for this stuff and I've been talking [TS]

00:52:34   about features and things and this week [TS]

00:52:36   I said you know what did they're they're [TS]

00:52:37   doing a new run I call it I talked to [TS]

00:52:39   Ryan over there said listen I'm not [TS]

00:52:40   going to do that I'm not going to talk [TS]

00:52:42   about features anymore people can go to [TS]

00:52:43   Squarespace outcoming can see the [TS]

00:52:44   features I like that's fine why would [TS]

00:52:47   they want to use this because it's going [TS]

00:52:49   to save them time it's going to make [TS]

00:52:50   their life easier this is what we're all [TS]

00:52:53   about right this is what the essence a [TS]

00:52:55   lot of what you talked about here John [TS]

00:52:56   is you you want things to be better you [TS]

00:52:59   want things to work the way they're [TS]

00:53:00   supposed to work Squarespace will make [TS]

00:53:02   this sounds like contrived it's true it [TS]

00:53:05   will make your life better because [TS]

00:53:06   you'll worry about fewer things whereas [TS]

00:53:09   your site hosted doesn't matter well [TS]

00:53:11   what if I get linked by a big website [TS]

00:53:13   what if John Gruber linked similar fits [TS]

00:53:14   on ours technically doesn't matter you [TS]

00:53:16   have to worry about scaling and after [TS]

00:53:18   worried about performance they do all of [TS]

00:53:19   that stuff you don't have to configure [TS]

00:53:21   the blog yourself and make sure the [TS]

00:53:24   security patches are they [TS]

00:53:25   there isn't a new hole discovered in [TS]

00:53:27   nginx web server none of that matters [TS]

00:53:29   they do all of that your life will be [TS]

00:53:32   easier and if you're deploying this to a [TS]

00:53:33   client if you actually like are building [TS]

00:53:35   something for a client you want them to [TS]

00:53:37   be able to take over it you don't want [TS]

00:53:39   to be called at 3:00 a.m. to fix their [TS]

00:53:41   problem Squarespace com [TS]

00:53:44   it's good a special deal 30% off for [TS]

00:53:47   three months you must use this special [TS]

00:53:50   code dan sent me three the number three [TS]

00:53:53   why because this is March its third [TS]

00:53:55   month dan sent me three very important [TS]

00:53:58   you use that code it shows support for [TS]

00:54:01   for us and what we're doing here and it [TS]

00:54:04   lets those guys know that's where you [TS]

00:54:05   came from so go check it out Squarespace [TS]

00:54:07   calm Marlon Living Squarespace go there [TS]

00:54:10   isn't he sure is almost shocked at how [TS]

00:54:13   quickly he puts up a new website I don't [TS]

00:54:15   know how many websites he has it's also [TS]

00:54:17   it's because he uses squares because [TS]

00:54:19   you'll have an idea and five minutes [TS]

00:54:21   later there's an entire website [TS]

00:54:22   dedicated to that idea that's a secret [TS]

00:54:23   that he'll somehow continuously update [TS]

00:54:26   he's gonna he's got one for toilet paper [TS]

00:54:27   writing he's got other podcasts outside [TS]

00:54:30   the 5x5 ever he's got random pictures of [TS]

00:54:32   things he's got his official blog he [TS]

00:54:34   puts up websites like other people tweet [TS]

00:54:38   that's a true all right I I'm going to [TS]

00:54:42   try to close one of my redundant skype [TS]

00:54:45   windows here and this might disconnect [TS]

00:54:46   me all right hang on I did the art [TS]

00:54:51   didn't disconnect me I did that to try [TS]

00:54:52   to get my ability to mute back I still [TS]

00:54:54   don't have my ability to mute because [TS]

00:54:55   Skype hates me alright and also listen [TS]

00:54:57   but um I'm gonna send you a link [TS]

00:54:58   actually just go to big week dot CEO [TS]

00:55:01   I'll put this into the show notes but [TS]

00:55:05   the first link there if you see that is [TS]

00:55:08   a picture to photograph I just figured [TS]

00:55:11   while we were talking to other hosts you [TS]

00:55:13   might do you see that hang on yes I see [TS]

00:55:21   that that is like that is more garments [TS]

00:55:24   desk I saw that's not earlier today oh [TS]

00:55:26   yeah yeah I wanted to see if you would [TS]

00:55:28   care to comment on it I can relate to it [TS]

00:55:31   does now imagine your desk it I I would [TS]

00:55:35   not be able to tolerate that level of [TS]

00:55:37   clutter I haven't I have my limits [TS]

00:55:39   I try to keep my desk very clutter-free [TS]

00:55:42   I just I'm not successful many times but [TS]

00:55:44   that's way over my limit wale do you [TS]

00:55:47   leave at a shop just sitting out like [TS]

00:55:48   that his house is under control he's got [TS]

00:55:51   so much cash you know I can't find [TS]

00:55:52   places to put it on exactly like he uses [TS]

00:55:54   somebody on Twitter said I like that you [TS]

00:55:56   use cash as tissue paper yeah that's [TS]

00:56:00   like a coaster puts his drinks on right [TS]

00:56:01   I think I have one one drink on a map [TS]

00:56:04   now but his house is under construction [TS]

00:56:05   and no I I couldn't understand a mine [TS]

00:56:08   my wife's desk on the other hand is a [TS]

00:56:10   big giant mess but mine is usually [TS]

00:56:13   cleaner than that [TS]

00:56:16   alright appletv yes - you ordered you [TS]

00:56:19   ordered this the day it was announced at [TS]

00:56:21   1080p the brand new Apple TV it's here [TS]

00:56:24   let's hear about this I've never had an [TS]

00:56:27   Apple TV before so many of the things [TS]

00:56:28   I'm going to say were probably equally [TS]

00:56:31   applicable to the previous generation [TS]

00:56:32   black little square thing which I think [TS]

00:56:36   people refer to there's another thing [TS]

00:56:37   what is that one called at [TS]

00:56:38   second-generation Apple TV there was the [TS]

00:56:40   silver one that was big and then there [TS]

00:56:42   was the small one that was black and [TS]

00:56:43   this is the second small and it was [TS]

00:56:44   black and somehow we continued to be [TS]

00:56:46   able to figure out what we're buying an [TS]

00:56:48   Apple continues to be able to sell this [TS]

00:56:50   product despite the fact that it's not [TS]

00:56:51   called Apple TV 3 or 4 or 7 or anything [TS]

00:56:54   like that the only real difference [TS]

00:56:55   between yours and the previous black one [TS]

00:56:57   my understanding is the 1080p support [TS]

00:57:00   because we had the the new I have two of [TS]

00:57:02   the previous black ones and one of the [TS]

00:57:05   originals but the previous black ones [TS]

00:57:07   they all received the update that you [TS]

00:57:10   have as well yeah the software update [TS]

00:57:12   this hardware is different it has a mind [TS]

00:57:14   of things it has a single core a5 and [TS]

00:57:16   the previous one had the a4 in there so [TS]

00:57:17   there's a big difference in the hardware [TS]

00:57:19   internally I bet this thing is all [TS]

00:57:21   different than the previous one but [TS]

00:57:22   externally it looks the same and the [TS]

00:57:23   only difference from the users [TS]

00:57:24   perspective especially since Apple is [TS]

00:57:27   not like TiVo and actually provides [TS]

00:57:28   software updates for owners of earlier [TS]

00:57:31   generations of its product if you have [TS]

00:57:34   any the older Apple TV black box thing [TS]

00:57:38   your software looks the same as mine [TS]

00:57:39   though which is nice that always annoy [TS]

00:57:42   me about getting the the TiVo HD when [TS]

00:57:44   the premier's came out and they had a [TS]

00:57:45   new HD interface or partially HD or [TS]

00:57:47   whatever they didn't backport it it [TS]

00:57:49   never back port it's like well tough [TS]

00:57:50   luck you needed buy a home to TiVo if [TS]

00:57:52   you want the new software update [TS]

00:57:53   but not Teemo complaining so this is [TS]

00:57:56   1080p Apple TV I was holding off buying [TS]

00:57:58   it because I wanted 1080p not because I [TS]

00:58:01   thought the other product was bad [TS]

00:58:02   because I liked the fact that there's no [TS]

00:58:03   fan and want to be able to watch Netflix [TS]

00:58:05   with the device that has no fan so I'll [TS]

00:58:08   start off with the biggest problem with [TS]

00:58:10   the Apple TV you do you have this Apple [TS]

00:58:13   TV I have to but not the 1080p one the [TS]

00:58:16   brand brand brand you want to have two [TS]

00:58:18   previous black ones so this problem is [TS]

00:58:21   not related to 1080p and would probably [TS]

00:58:22   apply equally to the previous generation [TS]

00:58:24   what do you think am i what do you think [TS]

00:58:27   my biggest complaint is ah gosh john i [TS]

00:58:30   how am i gonna guess you don't like the [TS]

00:58:32   remote you don't like the work you've [TS]

00:58:34   got you've got on guest number one the [TS]

00:58:37   remotes how are you gonna guess that odd [TS]

00:58:39   the shows that you know there's I'm not [TS]

00:58:42   completely offline this the remote oh my [TS]

00:58:45   goodness what a terrible terrible remote [TS]

00:58:47   no good so first the thing is too small [TS]

00:58:51   to hold comfortably there's there's a [TS]

00:58:54   balance between being big enough to hold [TS]

00:58:55   comfortably and not being some gigantic [TS]

00:58:58   thing this I mean it looks cute in the [TS]

00:59:00   picture it fits in the box [TS]

00:59:01   way too small to comfortably hold with [TS]

00:59:04   adult size hands what's bad about it [TS]

00:59:06   being small makes it easier to lose it's [TS]

00:59:09   made out of aluminum which or some other [TS]

00:59:12   kind of metal which fits well with [TS]

00:59:14   apples aesthetic but it has sharp edges [TS]

00:59:17   sharp edges so not fun the cold sharp [TS]

00:59:19   edges scratch my beautiful wooden end [TS]

00:59:21   table when children chuck the thing on [TS]

00:59:24   it or scrape the thing off it's not even [TS]

00:59:26   it's so small it's not even easy to pick [TS]

00:59:28   up without scraping it along on [TS]

00:59:29   something this is not a good remote [TS]

00:59:31   design the 5 way control the main thing [TS]

00:59:34   you're using up-down left-right and a [TS]

00:59:35   select button in the middle way too [TS]

00:59:38   easily to accidentally hit that middle [TS]

00:59:39   select button when I was painfully and [TS]

00:59:41   laborious ly entering my you know [TS]

00:59:44   passwords for various services and stuff [TS]

00:59:46   to getting the thing set up which [TS]

00:59:47   granted you only have to do once well [TS]

00:59:50   with money stuff let me stop you there [TS]

00:59:51   now did you consider using the remote [TS]

00:59:55   app on any of your iOS devices I use [TS]

00:59:59   that after I had [TS]

00:59:59   that after I had [TS]

01:00:00   got it setup but it does that have a [TS]

01:00:01   keyboard yeah baby anytime you go into a [TS]

01:00:03   text field it will pop up a little [TS]

01:00:05   keyboard so if you're searching if [TS]

01:00:06   you're searching on Netflix if you're [TS]

01:00:08   entering in now obviously you would need [TS]

01:00:10   to have entered in the Wi-Fi password [TS]

01:00:12   into the Apple TV before you can access [TS]

01:00:14   it with the remote app but after doing [TS]

01:00:16   so any keyboard entry you can do it all [TS]

01:00:20   right from the right from that remote [TS]

01:00:21   app Wi-Fi what is this no Wi-Fi here [TS]

01:00:25   connect to a Gigabit Ethernet switch so [TS]

01:00:28   then then you have then you could have [TS]

01:00:29   used it immediately but wait a minute [TS]

01:00:31   how do you how do you get your iOS [TS]

01:00:33   devices on the network [TS]

01:00:35   yeah they I have Wi-Fi modems for this [TS]

01:00:37   it mean it's a stationary device the [TS]

01:00:39   Apple TV doesn't move it's connected [TS]

01:00:40   with Ethernet good so yeah I should have [TS]

01:00:43   I should have gone to the remote app I [TS]

01:00:44   actually forgot completely about the [TS]

01:00:45   remote app until after I'd got it set up [TS]

01:00:47   but be entering the little text input is [TS]

01:00:49   not I'm not saying it's bad that you [TS]

01:00:50   have to enter text with the remote all [TS]

01:00:52   that is bad but you know they have an [TS]

01:00:53   alternative it's that's a good test of [TS]

01:00:55   how easy it is to use the four-way [TS]

01:00:57   switch tonight I didn't think you ever [TS]

01:00:59   need to be tested because having used [TS]

01:01:01   the TiVo and I don't have the little [TS]

01:01:02   QWERTY slider Bluetooth TiVo remote I'm [TS]

01:01:04   very used to entering text with little [TS]

01:01:07   file were controlling yeah it's annoying [TS]

01:01:08   but I do a plenty this is the first time [TS]

01:01:10   in all my years of using a little five [TS]

01:01:12   way control with the remote with a [TS]

01:01:14   television that I accidentally input [TS]

01:01:16   characters when trying to put things [TS]

01:01:18   because I was trying to move down down [TS]

01:01:19   right left down and I would accidentally [TS]

01:01:21   hit the middle select button that's it's [TS]

01:01:24   the thing it's shaped kind of like a [TS]

01:01:26   donut and there's no real positive [TS]

01:01:30   feedback for the four different [TS]

01:01:31   directions so you're right away you're [TS]

01:01:33   kind of unsure which if you're getting [TS]

01:01:35   exactly up and exactly left yeah you can [TS]

01:01:36   use the straight edges of the route to [TS]

01:01:38   help you with that but the T will ring [TS]

01:01:40   control like tries to eject your finger [TS]

01:01:43   from it the curve doesn't want your [TS]

01:01:44   finger on it it tries to push your [TS]

01:01:45   finger away so you're trying to get your [TS]

01:01:47   finger poised on the hump of the curve [TS]

01:01:49   to just press that and not accidentally [TS]

01:01:50   press the middle thing the TiVo remote [TS]

01:01:53   is a leaf shaped kind of like a cone and [TS]

01:01:54   then the middle slack button is raised [TS]

01:01:56   so it's very easy to see whether you're [TS]

01:01:58   on the middle select butt or not because [TS]

01:01:59   it's a raised little pedestal there I've [TS]

01:02:01   never accidentally hit the middle select [TS]

01:02:03   button on the TiVo I do still have the [TS]

01:02:04   same problem with the TiVo with it's got [TS]

01:02:06   a keep one continuous ring and there's [TS]

01:02:09   not as much physical feedback by okay [TS]

01:02:10   this is up this is down in this left [TS]

01:02:12   this is right because you can press it [TS]

01:02:13   for [TS]

01:02:13   five degrees angle between you you can [TS]

01:02:16   press southeast northwest and which one [TS]

01:02:18   gets hit is just a question of how lucky [TS]

01:02:21   you are that particular time the curved [TS]

01:02:23   thing makes all that much harder and [TS]

01:02:26   practically speaking I accidentally [TS]

01:02:28   input letters I'm going you know going [TS]

01:02:30   around doing it then I wasn't looking at [TS]

01:02:32   what was being but I look over at the [TS]

01:02:33   thing into some extra characters there [TS]

01:02:34   because I accidentally hit the middle [TS]

01:02:36   button in one of my transitions and I [TS]

01:02:38   don't know why all these people Tebow [TS]

01:02:39   and Apple included don't just make it [TS]

01:02:41   four separate buttons up-down left-right [TS]

01:02:44   make them separate buttons but you could [TS]

01:02:46   feel with the difference you know I [TS]

01:02:48   guess I just want to make a ring because [TS]

01:02:49   it looks nice or maybe it's cheaper I [TS]

01:02:50   don't even know why I obviously there's [TS]

01:02:52   four separate activation things [TS]

01:02:53   underneath there it's not like a [TS]

01:02:54   continuous scroll wheel that they're [TS]

01:02:55   making they're just make it separate [TS]

01:02:57   buttons so that remote is by far the [TS]

01:03:00   worst part of this product because right [TS]

01:03:03   now excluding the remote app which I [TS]

01:03:06   don't think Apple can guarantee that [TS]

01:03:08   everyone who buys an Apple TV even has [TS]

01:03:09   an iOS device they can run their own [TS]

01:03:11   Aven you use that little remote to [TS]

01:03:13   interact with this device and it really [TS]

01:03:15   influences how you feel about that [TS]

01:03:16   device it's what what does this thing [TS]

01:03:17   feel like in your hand when you're using [TS]

01:03:19   it the TiVo for all my complaints that [TS]

01:03:20   evil remote is actually very nice I [TS]

01:03:23   really like the TiVo remote design most [TS]

01:03:25   of the controls you want to use your [TS]

01:03:26   inconvenient places they're different [TS]

01:03:27   shapes at different sizes based on the [TS]

01:03:29   prominence the only I mean there are [TS]

01:03:31   things I can complain about the table [TS]

01:03:32   remote about like say the prominence and [TS]

01:03:33   size of the 30-second skip button and [TS]

01:03:35   how now there's the colored buttons that [TS]

01:03:37   are the same size next to us I have [TS]

01:03:38   complaints about everything but in [TS]

01:03:40   general the TiVo remote is a very [TS]

01:03:42   interesting and very fun innovative [TS]

01:03:45   design that does most things right the [TS]

01:03:47   Apple TV remote is just terrible and [TS]

01:03:49   it's not bluetooth of course UI sounds [TS]

01:03:55   that is probably in the is in the [TS]

01:03:58   problem category I don't know I don't [TS]

01:04:00   like any UI that makes sound at least [TS]

01:04:01   the sounds are more subtle than the TiVo [TS]

01:04:04   sounds TiVo ships out of the box but [TS]

01:04:05   it's crazy popcorn popping sound [TS]

01:04:07   whenever you move anything on the screen [TS]

01:04:10   that's too much it's really loud people [TS]

01:04:13   like that sound I think they come to [TS]

01:04:16   associate with TiVo which they have [TS]

01:04:17   positive feelings about but I need that [TS]

01:04:18   sound to be off the Apple TV sounds are [TS]

01:04:21   much more subtle very quiet little [TS]

01:04:24   tinkling things but they are there and I [TS]

01:04:26   was glad [TS]

01:04:28   the light on the front of the device the [TS]

01:04:30   Apple TV thing looks like just a little [TS]

01:04:32   featureless black rounded corner [TS]

01:04:35   monolith but it does actually have a [TS]

01:04:38   light on it and the light is tiny tiny [TS]

01:04:41   pinpoint of white light now I'm not one [TS]

01:04:44   of those people who needs to have every [TS]

01:04:45   single light turned off on their [TS]

01:04:46   television although interestingly almost [TS]

01:04:48   all of my products do have an option to [TS]

01:04:49   turn it off I think even my TV as an [TS]

01:04:51   option in somewhere in the menus it says [TS]

01:04:53   turn off the power light but certainly [TS]

01:04:55   the TiVo have always had an option to [TS]

01:04:57   say turn everything off turn off all [TS]

01:05:00   those lights which are you or your Crona [TS]

01:05:02   I leave them on because I like to see [TS]

01:05:03   hey what's recording or you know what's [TS]

01:05:05   going it they don't bother me even [TS]

01:05:06   though they're pretty darn big they're [TS]

01:05:07   like this red circles for recordings you [TS]

01:05:09   cannot possibly for red circles that are [TS]

01:05:11   a little bit smaller than a dime uh then [TS]

01:05:14   that circles their rings they're pretty [TS]

01:05:16   prominent there's a blue one for one is [TS]

01:05:17   transferring there's a green one from [TS]

01:05:18   the powers on lots of lights of staring [TS]

01:05:20   at me and I don't find them distracting [TS]

01:05:21   at all so I had one device to my AV [TS]

01:05:24   stack here this little Apple TV and I [TS]

01:05:25   put it sort of you know towards the [TS]

01:05:27   bottom off in a corner it's got this [TS]

01:05:29   tiny pinprick white light and somehow [TS]

01:05:32   that one piercing white light bothers me [TS]

01:05:36   when I'm watching TV all these other red [TS]

01:05:37   and green and blue giant much larger [TS]

01:05:40   lights money much more numerous much [TS]

01:05:41   closer to the screen don't draw my eye [TS]

01:05:43   but this tiny white star is just [TS]

01:05:45   piercing my eye from the corner there so [TS]

01:05:48   I started looking for an option to turn [TS]

01:05:51   off that little white light thing and [TS]

01:05:52   couldn't find it I haven't maybe it [TS]

01:05:54   still buried in there but I'm maybe [TS]

01:05:55   going for the black electrical tape [TS]

01:05:57   that's probably the way to go some [TS]

01:05:59   people in the chat rooms saying you can [TS]

01:06:00   put the Apple TV behind in television [TS]

01:06:02   just bounce the IR off the wall I could [TS]

01:06:04   probably do that too I I but I like [TS]

01:06:07   having direct line of sight on the thing [TS]

01:06:09   I'll just cover up the little electrical [TS]

01:06:10   or gaffers tape black gaffers tape I [TS]

01:06:12   don't have gaffers tape so we go with [TS]

01:06:14   electrical okay I think that will do the [TS]

01:06:17   job sure the UI itself I don't know I [TS]

01:06:20   don't have them not familiar with the [TS]

01:06:21   past Apple TV UI so I can't say how this [TS]

01:06:23   one is better or different the other [TS]

01:06:25   ones considering what I plan to use this [TS]

01:06:26   for it's like how longs it take me get [TS]

01:06:28   to Netflix it's a big red squares has [TS]

01:06:30   Netflix it's right on the screen you [TS]

01:06:31   know no no big problems there the [TS]

01:06:34   screens change quickly there's no weird [TS]

01:06:35   animation between the screens there's no [TS]

01:06:37   flickering resolution changing all the [TS]

01:06:39   UI is in HD [TS]

01:06:41   uh cover art and stuff for movies load [TS]

01:06:43   quickly I've been the Ethernet [TS]

01:06:44   connection probably helps their overall [TS]

01:06:47   the UI isn't doesn't Wow me but I don't [TS]

01:06:51   have any significant complaints about it [TS]

01:06:53   it pretty much does what it's supposed [TS]

01:06:54   to do this is my first time using [TS]

01:06:58   airplay as well airplay is Apple's brand [TS]

01:07:00   name for I don't know what is it's their [TS]

01:07:02   brand name for wirelessly sending video [TS]

01:07:04   from one place to the other somehow it's [TS]

01:07:06   not really sending video wirelessly but [TS]

01:07:07   that's the word they use for it I can't [TS]

01:07:10   even remember what I did to set up [TS]

01:07:12   airplay I remember connecting to the [TS]

01:07:14   thing entering my Apple ID for some [TS]

01:07:15   purpose or another probably just with [TS]

01:07:16   the iTunes Store god honestly cannot [TS]

01:07:22   remember if I did anything in particular [TS]

01:07:23   to set up airplay but suddenly every [TS]

01:07:26   single Apple device in my house of which [TS]

01:07:27   there are many many could send video to [TS]

01:07:29   anywhere else it was the most it just [TS]

01:07:33   works experience I've had from Apple in [TS]

01:07:35   a long time suddenly just everything is [TS]

01:07:37   sent I could see all the video on my Mac [TS]

01:07:38   it's the only one in my wife's Mac I saw [TS]

01:07:40   all the video on my iPods and on the [TS]

01:07:42   iPhones and they could send videos TV [TS]

01:07:44   and I could see pictures from from the [TS]

01:07:45   iPods on the TV no setup no passwords no [TS]

01:07:48   nothing unbelievably easy seamless [TS]

01:07:53   experience in fact it was so easy this [TS]

01:07:55   is the only drawback that after I had [TS]

01:07:58   exploded with it and said wow this is [TS]

01:07:59   neat check this out blah blah I'd gone [TS]

01:08:01   back to what I was doing and I was you [TS]

01:08:03   know television was turned off at this [TS]

01:08:04   point and I was on the couch and I fired [TS]

01:08:06   up draw something which is the latest [TS]

01:08:07   fad social game which I have many many [TS]

01:08:10   complaints about but that's a different [TS]

01:08:11   show and when you launch Draw Something [TS]

01:08:13   it shows a start-up screen animation it [TS]

01:08:16   shows like a pencil and some rays of [TS]

01:08:18   light coming from behind and the logo [TS]

01:08:19   comes dropping down or something and [TS]

01:08:21   apparently that startup screen splash [TS]

01:08:25   animation thing is a movie because when [TS]

01:08:27   I launch draw something from springboard [TS]

01:08:29   it brought a big thing that says this [TS]

01:08:31   movie playing on your television so I [TS]

01:08:32   played these the launch the startup [TS]

01:08:35   screen movie through my Apple TV on my [TS]

01:08:37   television which was turned off and all [TS]

01:08:39   I got to see on the iPad iPod in front [TS]

01:08:41   of me was this little picture telling me [TS]

01:08:43   that that's what I was doing I said well [TS]

01:08:45   you know I don't that's I don't stop [TS]

01:08:46   using stop playing your video to the [TS]

01:08:48   television I'm looking at you now the [TS]

01:08:50   television is off obviously the Apple TV [TS]

01:08:51   was still on but I had to try to [TS]

01:08:54   Vince my iOS device to stop displaying [TS]

01:08:57   video on the Apple TV you know how to do [TS]

01:09:00   that easily right well at the time I [TS]

01:09:02   didn't and when I think to think of what [TS]

01:09:04   I had just done I just launched like [TS]

01:09:06   Draw Something just an application and [TS]

01:09:07   it doesn't show a player control in [TS]

01:09:09   showing that movie because it's not [TS]

01:09:10   using the player interface like it's [TS]

01:09:12   just calling an API to play a QuickTime [TS]

01:09:13   movie right so there was no way from the [TS]

01:09:16   screen that I was looking at to say no [TS]

01:09:17   no show that over here and if you don't [TS]

01:09:20   know as I didn't I had to Google this I [TS]

01:09:21   completely forgotten about those things [TS]

01:09:23   that are hiding in the iOS multitasking [TS]

01:09:25   menu it if you said if you double tap [TS]

01:09:27   the home key with a little multitasking [TS]

01:09:28   bar that shows you the applications you [TS]

01:09:30   launched recently if you slide the other [TS]

01:09:31   way on it you've got like the volume [TS]

01:09:32   control and a bunch of settings and [TS]

01:09:34   stuff like that and one of them is [TS]

01:09:35   little airplay button and then you could [TS]

01:09:36   tell it use the iPad use you know but I [TS]

01:09:38   totally forgot those things exist I went [TS]

01:09:41   to settings to look for it didn't find [TS]

01:09:42   it eventually what I ended up doing [TS]

01:09:44   before I Google just to solve this when [TS]

01:09:46   I was sitting there was go to the video [TS]

01:09:48   player which I knew showed a player [TS]

01:09:49   control which had the airplay icon tap [TS]

01:09:51   the airplay icon and turned it off it's [TS]

01:09:53   it I can see so many people going [TS]

01:09:55   through this exact experience but not [TS]

01:09:57   being able to figure out what they were [TS]

01:09:59   doing wrong and saying I don't [TS]

01:10:01   understand why my iPhone plays videos [TS]

01:10:03   when I'm out but not when I'm at home or [TS]

01:10:05   something you know what I say I mean I [TS]

01:10:07   it's very for people to experience this [TS]

01:10:11   I think that you're in the minority of [TS]

01:10:14   people who were able to figure it out so [TS]

01:10:15   quickly if you know it's called airplay [TS]

01:10:17   just Google it yeah I mean it's not but [TS]

01:10:19   still yes I guess when do some basis in [TS]

01:10:21   knowledge because as soon as I saw the [TS]

01:10:22   Google result that said multitasking and [TS]

01:10:25   double tap like those only words I had [TS]

01:10:26   to read in the capital [TS]

01:10:28   oh it's hiding over there like because I [TS]

01:10:29   never go to that section of the the [TS]

01:10:32   multitasking thing but at least I knew [TS]

01:10:33   it existed so maybe it's too easy for a [TS]

01:10:36   device is to promiscuously share their [TS]

01:10:38   video and information everywhere but on [TS]

01:10:40   the whole I was very impressed with [TS]

01:10:41   airplay the only downsides to airplay [TS]

01:10:43   are not air place fault but or the fault [TS]

01:10:45   of Apple but it's continuing separating [TS]

01:10:49   of people into Islands so for example [TS]

01:10:51   photo stream photo stream to get photo [TS]

01:10:55   stream stuff you have to sign in with an [TS]

01:10:56   Apple ID but then right away I'm I have [TS]

01:10:59   a problem because well I want to see our [TS]

01:11:01   family pictures well whose Apple ID is [TS]

01:11:03   being used for the family pictures of my [TS]

01:11:05   wife's iPhone when she takes pictures of [TS]

01:11:06   the kids that goes to her photo stream [TS]

01:11:08   and [TS]

01:11:08   she's using iPhoto and her iPhoto [TS]

01:11:10   collection is connected to her photo [TS]

01:11:12   screen was connected to her Apple ID but [TS]

01:11:14   I'm using a different Apple ID and I [TS]

01:11:16   want my picture I want everything to be [TS]

01:11:17   used you know I'm going to take my iOS 5 [TS]

01:11:19   device and connect it to my Apple ID not [TS]

01:11:21   hers but when I take pictures of my iOS [TS]

01:11:23   device they go to my photo stream and [TS]

01:11:25   now I have to I can't see both of them [TS]

01:11:27   on the Apple TV I got a pic which photo [TS]

01:11:28   stream I want it's that division of [TS]

01:11:31   things in two different islands of [TS]

01:11:33   content is not the fault of airplay but [TS]

01:11:35   it does manifest itself in that for [TS]

01:11:38   example if you want to make the [TS]

01:11:39   screensaver use your photo stream you [TS]

01:11:40   have to pick which one you can't do it [TS]

01:11:42   from like the pool of both of them are [TS]

01:11:44   collected all together so I thought that [TS]

01:11:47   was a very airplay it gets big thumbs up [TS]

01:11:49   despite a few confusing points and [TS]

01:11:52   speaking of confusion as all nerds would [TS]

01:11:54   do I immediately go to the settings menu [TS]

01:11:56   in the Apple TV and mine yeah well [TS]

01:11:58   normal people don't do this I found the [TS]

01:12:00   if it works and it plays video they [TS]

01:12:02   don't touch it there's I want to mess it [TS]

01:12:03   up but geeks say ok it works it plays [TS]

01:12:06   video fine everything works but can I [TS]

01:12:07   screw it up some house let me find the [TS]

01:12:09   settings menu so I meet they go home to [TS]

01:12:10   the settings menu and it hears some say [TS]

01:12:12   audio and video let me go in there one [TS]

01:12:14   of them said television resolution and [TS]

01:12:17   was on auto and I said no we can't have [TS]

01:12:18   that because who knows this is thing for [TS]

01:12:22   auto settings geeks want to know what [TS]

01:12:24   does that mean what does Auto mean is [TS]

01:12:26   that a different than the other choices [TS]

01:12:27   or does that just mean the device is [TS]

01:12:28   going to pick one of the choices for me [TS]

01:12:30   and if it picks which one is it [TS]

01:12:31   currently picking so Auto had a bunch of [TS]

01:12:34   choices of resolution and refresh rates [TS]

01:12:35   and the top one was 1080p 60 Hertz and I [TS]

01:12:38   just selected that I said that you [TS]

01:12:39   probably automatically selected that [TS]

01:12:40   anyway because my television probably [TS]

01:12:42   told you that it can handle that but [TS]

01:12:43   just in case you didn't I will force you [TS]

01:12:44   to be 1080p 60 Hertz which was the the [TS]

01:12:47   highest resolution of the highest [TS]

01:12:48   refresh rate in the menu and then they [TS]

01:12:50   went into a menu called HDMI output [TS]

01:12:52   which I thought was going to have [TS]

01:12:53   something like what I see in the ps3s [TS]

01:12:55   output where you can choose if you want [TS]

01:12:57   to use extended color spaces technically [TS]

01:12:58   outside the gamut of normal broadcasting [TS]

01:13:00   but if your television supports that you [TS]

01:13:02   can display you know also the technical [TS]

01:13:04   stuff like that the choices in this menu [TS]

01:13:06   were Auto which was currently selected [TS]

01:13:08   YC y cbcr [TS]

01:13:11   which I had to look up and Wikipedia and [TS]

01:13:14   I put the link in the show notes this is [TS]

01:13:17   a thing where it takes the the luminance [TS]

01:13:19   signal or the luma signal Y and stores [TS]

01:13:22   that [TS]

01:13:22   transmits it at you know with high [TS]

01:13:25   quality and high resolution and then it [TS]

01:13:27   takes to chroma components the color and [TS]

01:13:30   puts them in a bend with reduced channel [TS]

01:13:34   so it's kind of like a form of [TS]

01:13:36   compression where like we were going to [TS]

01:13:38   separate the important from the less [TS]

01:13:39   important stuff and one of these one of [TS]

01:13:41   these things survives compression better [TS]

01:13:42   than the other so we'll divvy up we'll [TS]

01:13:44   divide up the picture that the image [TS]

01:13:45   space into two separate color channels [TS]

01:13:48   CR is the red difference and CB is the [TS]

01:13:52   blue difference and that doesn't have to [TS]

01:13:54   be doesn't have to use as much man [TS]

01:13:56   bandwidth but we'll keep the luminance [TS]

01:13:57   values on a separate higher bandwidth [TS]

01:13:59   channel so that struck me as something [TS]

01:14:00   that's probably done for like CRTs or [TS]

01:14:02   older tube things with lower bandwidth [TS]

01:14:05   so that's not for me then the next [TS]

01:14:07   choice is RGB high and then the one [TS]

01:14:09   below that is RGB low and I was guessing [TS]

01:14:12   that RGB high was the thing where it [TS]

01:14:14   will output a an expanded color space to [TS]

01:14:16   technically respect doesn't support but [TS]

01:14:18   your television might support but then I [TS]

01:14:19   was like what was RGB low means I [TS]

01:14:21   googled for it all I found in my brief [TS]

01:14:23   googling was people saying try the [TS]

01:14:25   different outputs which everyone looks [TS]

01:14:27   better on your TV you should use which [TS]

01:14:28   sounds silly but in the end is probably [TS]

01:14:30   good advice but unfortunately it's not [TS]

01:14:33   easy to tell because when you're in the [TS]

01:14:34   menu you're just looking at the menu [TS]

01:14:36   which is mostly black and has a little [TS]

01:14:37   bit of blue and like a picture of an [TS]

01:14:38   Apple TV so I'd have to change the [TS]

01:14:41   setting watch some video go back change [TS]

01:14:43   a setting watch the video go back change [TS]

01:14:44   a setting in the end I just left it on [TS]

01:14:45   auto which is sort of like admitting [TS]

01:14:47   defeat to me because I don't like I had [TS]

01:14:49   watched a program by this point I put it [TS]

01:14:51   in the show notes actually because I had [TS]

01:14:52   been saving this the the television [TS]

01:14:54   series awake had its pilot program [TS]

01:14:57   available for free on iTunes maybe like [TS]

01:15:00   a week or two ago I think this is a good [TS]

01:15:02   idea but you want to get someone hooked [TS]

01:15:03   on a program be like oh I missed the [TS]

01:15:04   first episode like my DVR didn't catch a [TS]

01:15:06   visit and tell it to record it so I set [TS]

01:15:07   up a season pass for awake if it started [TS]

01:15:09   on Episode two which I'm not gonna watch [TS]

01:15:10   until I've seen episode 1 then I said Oh [TS]

01:15:12   episode 1 is available free on iTunes so [TS]

01:15:15   I got it off iTunes but then I couldn't [TS]

01:15:17   watch it on my TV because I didn't have [TS]

01:15:19   an Apple TV yeah that's the wonders of [TS]

01:15:20   DRM for you so here I am with this high [TS]

01:15:23   definition video that I could watch on [TS]

01:15:24   my computer if I wanted to but if we [TS]

01:15:26   wanted to sit together on the couch and [TS]

01:15:27   watch it we can't even though I have a [TS]

01:15:28   million devices on my television that [TS]

01:15:29   can display video none of them [TS]

01:15:31   understand apples DRM and I had no way [TS]

01:15:34   to show a PCS image on my television [TS]

01:15:36   that's the remaining thing I don't have [TS]

01:15:37   my TV set up a way to show a max video [TS]

01:15:40   output on the television so anyway I'd [TS]

01:15:44   watch that entire program and it looked [TS]

01:15:46   fine to me and I was perfectly happy [TS]

01:15:47   with it and then after that I started [TS]

01:15:50   screwing with the settings and in the [TS]

01:15:51   end I just left HDMI output on auto so [TS]

01:15:53   if anyone knows what any of that stuff [TS]

01:15:55   actually means RGB high RGB low feel [TS]

01:15:58   free to tell me so overall I give the [TS]

01:16:02   Apple to be a pretty big thumbs up it [TS]

01:16:03   does exactly what I thought I was going [TS]

01:16:05   to do it did it without problem the [TS]

01:16:08   airplay features were fun to use they [TS]

01:16:10   did everything that I thought they [TS]

01:16:11   should do the Netflix streaming worked [TS]

01:16:13   well again it probably helps that I have [TS]

01:16:15   an Ethernet connection directly to [TS]

01:16:16   things so no networking problems no [TS]

01:16:20   crashes everything was pretty responsive [TS]

01:16:22   the only bit downside is that terrible [TS]

01:16:25   little razor blade of a remote [TS]

01:16:31   surprisingly positive review I thought I [TS]

01:16:35   was gonna like it like I the only reason [TS]

01:16:36   I held off getting it was because I knew [TS]

01:16:38   and another one was undoubtedly coming [TS]

01:16:40   with higher resolution I didn't want to [TS]

01:16:41   buy something of a 720 some people [TS]

01:16:48   argued with me about that on Twitter [TS]

01:16:49   saying what do you need 1080p for I [TS]

01:16:51   should have put this in the show notes [TS]

01:16:52   but our stack thing I did an article [TS]

01:16:54   comparing iTunes 1080p per content with [TS]

01:16:58   its 720p content and the person on [TS]

01:17:00   Twitter was saying and this is true [TS]

01:17:02   especially as as compared if you're [TS]

01:17:05   doing 720p or 1080i a lot of televisions [TS]

01:17:07   do 1080i but actually 720p has more [TS]

01:17:09   information if you do the math on it but [TS]

01:17:11   the stuff Apple is selling is compressed [TS]

01:17:12   and he was saying if you if Apple would [TS]

01:17:14   didn't so heavily compress at 720p [TS]

01:17:17   content there would be no reason to have [TS]

01:17:19   1080p or that the 1080p was so heavily [TS]

01:17:22   compressed that they would you'd be [TS]

01:17:23   better off getting a 720p one that was [TS]

01:17:26   not as heavily compressed as 1080 all [TS]

01:17:29   that is true but the proof isn't like if [TS]

01:17:33   you're interested in iTunes content the [TS]

01:17:34   proof is in well so downloaded is 1080p [TS]

01:17:36   version of this thing on iTunes and [TS]

01:17:38   download a 720p which one looks better [TS]

01:17:39   and it may be way still an Apple you [TS]

01:17:42   could say they would be better off [TS]

01:17:43   offering a higher-quality 720p and not [TS]

01:17:46   bottling with a 1080i because you'd have [TS]

01:17:47   less to download the quality would be [TS]

01:17:48   just as good [TS]

01:17:50   but I do just got to go with that what [TS]

01:17:51   Apple offers and if the 1080p content [TS]

01:17:53   that apple offers looks better than the [TS]

01:17:55   720 and you know you get them both of [TS]

01:17:57   the same price er usually you do you get [TS]

01:17:58   you know you're offered the program in [TS]

01:18:00   HD you get both of those choices I'm [TS]

01:18:03   going to pick the 1080p one as like oh [TS]

01:18:05   you're taking apples extra room on your [TS]

01:18:06   hard drive my question on Twitter is [TS]

01:18:07   well what am i saving that hard drive [TS]

01:18:08   space for I just gotta have spare hard [TS]

01:18:11   drive space hanging around I got a lot [TS]

01:18:12   hard drive space so I'll download the [TS]

01:18:15   1080p one I'll watch it I'll delete it [TS]

01:18:16   when I'm done because through the magic [TS]

01:18:18   of iCloud I don't have to worry about [TS]

01:18:19   keeping it around and I certainly don't [TS]

01:18:20   need to store it on my Apple TV so ah [TS]

01:18:23   the ARS technica article did screen [TS]

01:18:25   grabs of 1080p content and compared with [TS]

01:18:27   screen grabs of 720 you can see some [TS]

01:18:29   pretty significant differences like [TS]

01:18:31   we're in the 720p content you see that [TS]

01:18:32   sort of banding where there's a gradient [TS]

01:18:34   from dark gray to light gray you see it [TS]

01:18:36   as a band of like gray number one and a [TS]

01:18:38   little bit darker gray number two versus [TS]

01:18:40   a smooth gradient on the 1080p as a [TS]

01:18:42   typical compression artifact so the [TS]

01:18:45   program I watched was still 720 and look [TS]

01:18:47   fine to me [TS]

01:18:48   but if 1080p is available I will get [TS]

01:18:51   that so look that's all I've got an [TS]

01:18:54   Apple TV so what is this a device that [TS]

01:18:59   you'd recommend yeah I recommended the [TS]

01:19:01   previous one even though I hadn't bought [TS]

01:19:03   it I wouldn't I would tell people if you [TS]

01:19:05   want something to plays Netflix get an [TS]

01:19:07   Apple TV and you'll go on record right [TS]

01:19:10   now and say that the best Netflix [TS]

01:19:12   experience you've ever seen by far hands [TS]

01:19:14   down Apple TV now the PlayStation 3 the [TS]

01:19:18   client is better it's the PlayStation 3 [TS]

01:19:21   in general is way more responsive and [TS]

01:19:22   faster and it has a Bluetooth remote and [TS]

01:19:24   that thing like it's a gaming system it [TS]

01:19:26   responds as soon as you hit the button [TS]

01:19:28   but the PlayStation 3 has a fan in it [TS]

01:19:30   and it's much noisier than something [TS]

01:19:32   with no fan so that's why I prefer the [TS]

01:19:34   Apple TV but I still think the [TS]

01:19:35   PlayStation 3 Netflix client is superior [TS]

01:19:38   and the remote is definitely superior [TS]

01:19:42   should we do our third sponsor and then [TS]

01:19:44   talk about the video of Chris polos dad [TS]

01:19:46   sure all right [TS]

01:19:48   our third sponsor final sponsor for this [TS]

01:19:50   week source bits these guys are really [TS]

01:19:55   great they develop all kinds of software [TS]

01:19:59   but they have some specific areas that [TS]

01:20:01   they focus on the first one iOS software [TS]

01:20:03   to file [TS]

01:20:04   they'll do Android they'll do you know [TS]

01:20:07   what if you if you need to do black bear [TS]

01:20:08   there are people out there need this [TS]

01:20:09   they'll do that too they can come out [TS]

01:20:11   with a client for any mobile platform [TS]

01:20:13   that you have they do web development [TS]

01:20:14   they'll build a web application you can [TS]

01:20:17   tie into these are an independent [TS]

01:20:18   standalone I had somebody say well do [TS]

01:20:20   these guys just what if you just want a [TS]

01:20:22   web app what if you don't care about [TS]

01:20:23   mobile course they do that they do user [TS]

01:20:25   interface design course they do Mac [TS]

01:20:28   development and they also do face book [TS]

01:20:29   development maybe you have an idea for a [TS]

01:20:31   Facebook game they do that all of this [TS]

01:20:34   and they do it and they save you time [TS]

01:20:36   and they save you money because they get [TS]

01:20:39   it done right the first time that's the [TS]

01:20:41   key with these guys they have they have [TS]

01:20:43   a proven track record they've got an [TS]

01:20:44   amazing portfolio you're not going to [TS]

01:20:47   waste time going back and forth with a [TS]

01:20:48   developer who's still figuring things [TS]

01:20:50   out there's nothing wrong with that but [TS]

01:20:52   if you want to hit a homerun you want to [TS]

01:20:54   walk up to bat you want to hit a homerun [TS]

01:20:56   you call these guys sore spits calm [TS]

01:20:58   longtime support of the shows great [TS]

01:21:01   bunch of people to work with sore spits [TS]

01:21:03   calm the person who is complaining to me [TS]

01:21:06   on Twitter about the 1080p person 720 is [TS]

01:21:09   actually in the chat room now and he's [TS]

01:21:10   trying to clarify he says I wasn't [TS]

01:21:12   saying takes more room on your hard [TS]

01:21:13   drive I was complaining that 1080p uses [TS]

01:21:15   more resources in general and those [TS]

01:21:16   resources would be much better used for [TS]

01:21:18   less compressed 720p signal I'm asking [TS]

01:21:20   him what resources he's talking about I [TS]

01:21:22   kind of and your argument is this if [TS]

01:21:25   there are resources to be used use 100% [TS]

01:21:28   of them all the time to improve your [TS]

01:21:30   enjoyment unless they're mechanical and [TS]

01:21:32   wear out and it's doing something you [TS]

01:21:33   didn't ask it to do but have we've [TS]

01:21:35   already gone over that with a TiVo it's [TS]

01:21:37   already recording on all four tuners [TS]

01:21:39   anyway so it's not actually next to work [TS]

01:21:41   but yeah that's for it when it's in [TS]

01:21:43   terms of RAM and hard drive space [TS]

01:21:45   he points to bandwidth bandwidth is only [TS]

01:21:47   concerned if you have a cap I don't [TS]

01:21:49   maybe that's a luxury I you know mother [TS]

01:21:52   people don't have so if you have a [TS]

01:21:53   bandwidth captain yeah that's a good [TS]

01:21:54   argument for taking the 720p version [TS]

01:21:56   instead CPU I don't care about because I [TS]

01:21:59   don't think they wear out like things [TS]

01:22:02   with moving parts though I should do a [TS]

01:22:04   whole show about the idea of hardware [TS]

01:22:05   versus software and moving parts versus [TS]

01:22:07   non moving parts although unfortunately [TS]

01:22:08   that gets into the realm of physics very [TS]

01:22:10   quickly and then we're not supposed to [TS]

01:22:11   talk about that but that's one of my pet [TS]

01:22:14   peeves but yeah like I said this is all [TS]

01:22:17   a key [TS]

01:22:17   when it just comes down to like look at [TS]

01:22:19   the content apple offers 1080p one look [TS]

01:22:21   better can you tell that it looks better [TS]

01:22:23   then it's up to you to decide whether [TS]

01:22:24   you think the bandwidth is worse well I [TS]

01:22:26   don't really care that my $9 Apple TV [TS]

01:22:28   CPU is working harder or GP or whatever [TS]

01:22:30   h.264 decoder is going you know so Chris [TS]

01:22:36   burrows dad Chris Parrillo I didn't know [TS]

01:22:39   Chris Parrillo was before this did you [TS]

01:22:41   know he was yeah of course [TS]

01:22:43   no no he's he's a founder maintainer of [TS]

01:22:46   Locker gnome which is a network of blogs [TS]

01:22:49   which I've heard of Locker gnome I've [TS]

01:22:51   seen the name Locker gnome but I have [TS]

01:22:53   not gone to that site and not really [TS]

01:22:55   familiar with it he apparently was on [TS]

01:22:57   television on tech TV which I never [TS]

01:22:58   really watched true hosting a program [TS]

01:23:01   called call for help which I assume is [TS]

01:23:03   some sort of helping you with technology [TS]

01:23:05   television show he's about my age [TS]

01:23:09   somewhat similar age and one of the [TS]

01:23:12   things he did in this past week was sit [TS]

01:23:14   his dad down his dad is named Joe [TS]

01:23:16   Perillo sit him down in front of a [TS]

01:23:19   Windows 8 computer and a Mac OS 10 [TS]

01:23:21   computer both of which he'd never seen [TS]

01:23:23   before he'd never seen Windows 8 before [TS]

01:23:24   and he'd never used a Mac before I never [TS]

01:23:26   used a Mac with Mac OS 10 before and [TS]

01:23:28   well one thing we should also mention is [TS]

01:23:29   that chris has been doing some kind of [TS]

01:23:32   like live streaming thing I think he's [TS]

01:23:36   still doing it but if you want to you [TS]

01:23:40   could go and you could see him sitting [TS]

01:23:43   at his desk where he has multiple [TS]

01:23:45   screens and machines you could go there [TS]

01:23:48   you could see him sitting there at his [TS]

01:23:50   desk and watch him working not sure why [TS]

01:23:56   it's not it's not like a show really [TS]

01:23:58   it's just him like they're working and [TS]

01:24:00   he's been doing this for a long time [TS]

01:24:02   so his dad was sitting it if you're [TS]

01:24:03   familiar with his setup his dad was just [TS]

01:24:05   sitting right there at this setup now [TS]

01:24:08   I'm not familiar with in people the chat [TS]

01:24:10   room her give her giving me flack for [TS]

01:24:11   not knowing who he is I'm not surprised [TS]

01:24:13   that you're not like a fan I'm just I'm [TS]

01:24:15   surprised it you don't know who he is [TS]

01:24:17   but that's on now I've heard a blocker [TS]

01:24:19   no no but that's it okay [TS]

01:24:21   so he just filmed his dad trying these [TS]

01:24:26   two things out his dad is I don't know [TS]

01:24:28   his dad's probably same age as my ADD [TS]

01:24:29   dad [TS]

01:24:30   50 60 something like that first of all [TS]

01:24:32   his dad is adorable he's very like [TS]

01:24:34   Hawaiian shirt into baseball hat with a [TS]

01:24:36   propeller on it and for people who are [TS]

01:24:38   similar age to Chris he reminds us all [TS]

01:24:41   of our dads the second thing I want to [TS]

01:24:43   say about this is we shouldn't you [TS]

01:24:47   should always be careful when you see [TS]

01:24:48   them like this not to extrapolate too [TS]

01:24:49   much from one person this is just one [TS]

01:24:50   person doing something one person with [TS]

01:24:52   his own background and experiences and [TS]

01:24:55   and education and computers and just [TS]

01:24:58   like it's very tempting to say look at [TS]

01:25:02   this guy either successful using or [TS]

01:25:05   unsuccessful using this technology [TS]

01:25:06   product therefore this product is doomed [TS]

01:25:08   to failure is not user friendly or is [TS]

01:25:10   awesome and anyone be able to use it [TS]

01:25:13   this is one data point one person but on [TS]

01:25:18   the other hand people who have similar [TS]

01:25:20   experiences with people of similar ages [TS]

01:25:22   this is a nice thing to point you to say [TS]

01:25:23   like I do tech support for a big company [TS]

01:25:25   or I help all my relatives with their [TS]

01:25:27   computers and all them exhibit these [TS]

01:25:30   particular problems if you want to see [TS]

01:25:31   these problems demonstrated look at this [TS]

01:25:33   one guy's video because a lot of the [TS]

01:25:34   things that he has trouble with I've [TS]

01:25:36   seen other people have trouble with and [TS]

01:25:37   then very quickly you know humans are a [TS]

01:25:39   pattern recognition machine and start to [TS]

01:25:41   say oh this this is not just one [TS]

01:25:43   person's problem this is another data [TS]

01:25:45   point in the long series of data points [TS]

01:25:47   about people using computers and I'm [TS]

01:25:48   noticing a trend and that trend is [TS]

01:25:49   whatever so I'm going to talk about the [TS]

01:25:52   things I saw in this video I'm no doubt [TS]

01:25:55   will generalize and extrapolate from [TS]

01:25:57   this video into more general concepts [TS]

01:26:00   most of the time I'm not basing those [TS]

01:26:02   conclusions on this one video but simply [TS]

01:26:04   using it as an illustration of something [TS]

01:26:06   that I've seen elsewhere but yeah no [TS]

01:26:10   matter what all even if you added up all [TS]

01:26:11   my experiences with helping people with [TS]

01:26:13   computers that's probably still not [TS]

01:26:14   statistically significant but I think [TS]

01:26:16   some of it will ring true for people who [TS]

01:26:18   have done similar things now his dad is [TS]

01:26:22   not a technology geek but I would say [TS]

01:26:24   he's definitely I don't know what you [TS]

01:26:26   call him he's a computer user he's a [TS]

01:26:27   regular user of computers he talks very [TS]

01:26:30   fondly about Windows XP which he has [TS]

01:26:32   seems to have a lot of experience in [TS]

01:26:33   comfort with that he likes to use he's [TS]

01:26:35   got an iPhone he's got an iPad both of [TS]

01:26:37   which he likes to use he must have been [TS]

01:26:38   using these things for years XP in [TS]

01:26:40   particular he knows how to use them [TS]

01:26:42   enough to be productive [TS]

01:26:44   I'm not going to say this is someone [TS]

01:26:45   who's never seen a computer who are [TS]

01:26:46   computer novice I would say that he's [TS]

01:26:48   not a computer expert but he's a [TS]

01:26:50   computer user he's you have to call you [TS]

01:26:53   know if you use a computer every single [TS]

01:26:55   day and enjoy it and have some sort of [TS]

01:26:56   level of confidence and experience with [TS]

01:26:58   it that's in the upper end of customers [TS]

01:27:02   of technology products I think [TS]

01:27:03   especially for someone his age where you [TS]

01:27:06   didn't grow up with these type of [TS]

01:27:07   computers so he he's you know he's been [TS]

01:27:09   pre-qualified he's competent yeah like I [TS]

01:27:13   think a lot of people look in this and [TS]

01:27:14   said let's look how someone who had no [TS]

01:27:16   idea about computers uses this and see [TS]

01:27:17   how bad there he doesn't have no idea [TS]

01:27:19   computers he's he's a pretty darn good [TS]

01:27:21   computer user the way he talks about how [TS]

01:27:23   Windows XP and like yet he has a [TS]

01:27:24   fondness for Windows XP and who has a [TS]

01:27:27   fondness for an operating system less [TS]

01:27:28   here you know it and he's got an iPhone [TS]

01:27:31   and an iPad that's he's got a leg up on [TS]

01:27:35   most people his age I think so I think [TS]

01:27:36   that right away I would not say that [TS]

01:27:39   this is anything you've seen this video [TS]

01:27:41   only applies to SuperDuper novices [TS]

01:27:43   because this guy is about as [TS]

01:27:44   knowledgeable as you can expect from the [TS]

01:27:46   average computer consumer about [TS]

01:27:48   computers so I'm going to talk briefly [TS]

01:27:51   about the Windows 8 video which I'm not [TS]

01:27:54   going to focus on too much he put him in [TS]

01:27:55   front of Windows 8 which as we know has [TS]

01:27:57   this split experience between the Metro [TS]

01:27:58   UI in the plane desktop and lo and [TS]

01:28:02   behold he's used he switches back to the [TS]

01:28:04   plane desktop feels slightly more [TS]

01:28:05   comfortable but then is not able to find [TS]

01:28:07   the Start menu and he spends a lot of [TS]

01:28:09   time looking for screen edge activation [TS]

01:28:11   triggers and stuff and this is what I [TS]

01:28:13   wanted to get to before what's [TS]

01:28:14   discoverability versus ease of use he [TS]

01:28:16   spends a long time just not knowing what [TS]

01:28:19   to do because there's nothing on screen [TS]

01:28:20   to let him know what to do he wants the [TS]

01:28:24   button to press a word that he can see [TS]

01:28:26   or read or something and things like Oh [TS]

01:28:28   slam your mouse cursor to the right edge [TS]

01:28:29   of the screen that's not obvious that's [TS]

01:28:31   like a gesture with the mouse especially [TS]

01:28:33   if he hasn't used another operating [TS]

01:28:34   system it does things like that or it [TS]

01:28:36   hasn't used other programs that it [TS]

01:28:37   doesn't occur to him that Mouse gestures [TS]

01:28:39   are putting the mouse in the corner or [TS]

01:28:41   clicking on a screen edge or anything [TS]

01:28:43   like that and I forget about keyboard [TS]

01:28:44   commands ring like that and as [TS]

01:28:46   ridiculous as this might sound people [TS]

01:28:47   today one of the reasons that Windows 95 [TS]

01:28:50   was so successful is because they had a [TS]

01:28:52   little menu at the bottom that said [TS]

01:28:54   start and we laugh about the Start menu [TS]

01:28:57   Oh a ninja but there were people who had [TS]

01:29:00   no experience with the graphical user [TS]

01:29:02   interface are very little they were [TS]

01:29:03   coming from a different place that well [TS]

01:29:05   where do I start [TS]

01:29:06   oh right here yeah I mean the joke oh [TS]

01:29:08   you shut down from the Start menu is [TS]

01:29:10   numb that's not why it said started to [TS]

01:29:12   start because people people are going to [TS]

01:29:14   scan with especially if they don't have [TS]

01:29:15   experience with computers they see an [TS]

01:29:17   image in front of them and they want to [TS]

01:29:18   look at it and figure out something to [TS]

01:29:19   do and so things like screen edges are [TS]

01:29:21   not discoverable similarly I would say [TS]

01:29:24   swiping through iOS springboard screens [TS]

01:29:27   you know that the thing where you launch [TS]

01:29:28   all your applications that's not [TS]

01:29:29   discoverable to someone who has never [TS]

01:29:30   used a capacitive touchscreen which to [TS]

01:29:33   first approximation before the iPhone [TS]

01:29:35   was nobody nobody had used a capacitive [TS]

01:29:38   touchscreen we'd use pressure-sensitive [TS]

01:29:39   touchscreens maybe where you press on [TS]

01:29:41   them like on a palm and maybe would use [TS]

01:29:43   those ones on ATMs where people think [TS]

01:29:46   you have to press but you really don't [TS]

01:29:48   need jam their fingers as hard as they [TS]

01:29:49   can to a CRT but capacitive touchscreens [TS]

01:29:53   I tracked your finger and let you do [TS]

01:29:55   gestures and stuff if you're staring at [TS]

01:29:56   that iOS screen it's very clear that [TS]

01:29:57   these are little squares that you [TS]

01:29:58   probably have to hit with your finger [TS]

01:30:00   what's not clear is if you take your [TS]

01:30:01   finger and swipe across the whole thing [TS]

01:30:03   you go to the next screen that I've [TS]

01:30:05   never seen anyone who has never seen an [TS]

01:30:08   iOS device derive that on their own but [TS]

01:30:10   once you show people that that's it you [TS]

01:30:12   show them once like oh and for they [TS]

01:30:14   never they never forget it it's [TS]

01:30:16   completely natural so that people get [TS]

01:30:18   harp on discoverability and this gets [TS]

01:30:21   back to the iPhoto for iOS [TS]

01:30:22   discoverability I think is much less [TS]

01:30:25   important than most people think it is [TS]

01:30:27   it's important that people if they hit a [TS]

01:30:30   dead end [TS]

01:30:30   they can't discover anything and they [TS]

01:30:32   stop but I think if they continue to use [TS]

01:30:34   it or if there's a way for them to learn [TS]

01:30:36   what's much more important is how [TS]

01:30:38   efficient is this thing to use on a day [TS]

01:30:39   to day basis right so putting the word [TS]

01:30:42   start on the Start menu did not impair [TS]

01:30:44   day-to-day usability but it was a good a [TS]

01:30:46   discoverability so you want to do that [TS]

01:30:48   make it as discoverable as possible but [TS]

01:30:50   don't favor discoverability over [TS]

01:30:53   efficiency or easy use after the fact a [TS]

01:30:55   lot of the complaints about Mac OS 10 [TS]

01:30:56   for me and other people is that it's [TS]

01:30:58   been tailored too much to make sure [TS]

01:30:59   things are discoverable even if once you [TS]

01:31:02   discover it it's annoying from about 100 [TS]

01:31:04   of the times you use it after that so [TS]

01:31:07   swiping on iOS like there's not a little [TS]

01:31:09   paper clip that comes out and says hey [TS]

01:31:10   but you've been [TS]

01:31:11   groaning screen and swipe it slide ways [TS]

01:31:12   to go to the next screen there's nothing [TS]

01:31:14   really helping you discover screen [TS]

01:31:15   swiping in iOS and I don't think Apple [TS]

01:31:18   frets about that it's like you'll find [TS]

01:31:20   out like you you'll see an ad on TV or [TS]

01:31:22   someone swipes their finger or your [TS]

01:31:23   friend will show you were like it once [TS]

01:31:25   once you want something else tells you [TS]

01:31:27   hey you can swipe the screen on your [TS]

01:31:28   iPhone like it's very difficult to get [TS]

01:31:30   out of an Apple Store without knowing [TS]

01:31:31   that and it's probably difficult not to [TS]

01:31:33   see a TV ad that shows people swiping [TS]

01:31:34   all over the place right but for the [TS]

01:31:36   very first one you know if you didn't [TS]

01:31:38   see the keynote didn't know what the [TS]

01:31:39   iPhone was there's nothing in the OS [TS]

01:31:41   itself have you gave us to someone who [TS]

01:31:43   was on a tropical island the Pacific who [TS]

01:31:44   had never seen technology and gave him [TS]

01:31:46   this phone it it wouldn't be obvious for [TS]

01:31:49   him to figure out swiping right but once [TS]

01:31:51   you discover it it's awesome perfect and [TS]

01:31:53   you're glad there's not some sort of [TS]

01:31:54   handle to grab to swipe to the next [TS]

01:31:56   screen or some sort of word that says [TS]

01:31:57   swipe to go to next screen that's there [TS]

01:31:59   that stupid word saying swipe to go to [TS]

01:32:00   next to mean for the rest of your damn [TS]

01:32:02   life [TS]

01:32:02   so iPhoto for iOS and Windows 8 both I [TS]

01:32:06   think when you discover how to use these [TS]

01:32:09   tools then you can judge them you know [TS]

01:32:10   based on the merits of how they work so [TS]

01:32:12   there's a two finger loop zooming tool [TS]

01:32:15   in an iPhoto which I totally did not [TS]

01:32:17   discover but I don't slam it because I [TS]

01:32:19   didn't discover it I slam it because [TS]

01:32:21   once I've discovered it I find it [TS]

01:32:22   awkward to use and similarly the screen [TS]

01:32:24   edge stuff for getting back to the Metro [TS]

01:32:26   UI and not having a smart menu I think [TS]

01:32:28   once you know about the screen edge [TS]

01:32:30   activation then you should forget that [TS]

01:32:32   you couldn't find it mostly and say well [TS]

01:32:34   they could have helped discoverability a [TS]

01:32:35   little bit but once I find it is it [TS]

01:32:36   efficient to use now I personally find [TS]

01:32:38   screen edges and screen corners very [TS]

01:32:39   efficient because they're really easy [TS]

01:32:40   targets to hit and I find it a natural [TS]

01:32:42   sort of gesture with a mouse or whatever [TS]

01:32:43   but that may not be true for the general [TS]

01:32:45   population but that's the one point I [TS]

01:32:47   wanted to make on the Windows 8 video is [TS]

01:32:49   that the joke quote-unquote of watching [TS]

01:32:52   him flail there by staring at the screen [TS]

01:32:54   he's you know he's trying to look [TS]

01:32:55   through the bottom part of his bifocals [TS]

01:32:57   try to read every single piece of text [TS]

01:32:58   on the screen say where can I possibly [TS]

01:32:59   click the fact that he doesn't know [TS]

01:33:01   about screen edges or Mouse gestures or [TS]

01:33:03   anything like that or you know keyboard [TS]

01:33:05   equivalents or other things don't have a [TS]

01:33:06   visual representation I don't fault [TS]

01:33:08   Windows 8 for that but you know I think [TS]

01:33:10   if when is it becomes popular people [TS]

01:33:12   will learn this gesture just as like [TS]

01:33:14   once you learn swiping on the [TS]

01:33:15   springboard screen then you don't have [TS]

01:33:17   to relearn it for 50 other apps now part [TS]

01:33:19   of your vocabulary when trying to figure [TS]

01:33:21   out how to use an iOS app is to be [TS]

01:33:22   swiping stuff around [TS]

01:33:24   why didn't I discover how to change the [TS]

01:33:26   palette from one side of the other [TS]

01:33:27   iPhoto for iOS because that wasn't [TS]

01:33:29   swiping to change screens that was like [TS]

01:33:30   grabbing an on screen element and moving [TS]

01:33:32   it and not by a grab handle by some [TS]

01:33:34   grand gesture and I had never used in an [TS]

01:33:36   application that had done it before and [TS]

01:33:37   in general I think that's not as [TS]

01:33:39   successful because it's not obvious [TS]

01:33:42   where you can start to grab and where [TS]

01:33:43   you can stop and if you just do a swipe [TS]

01:33:44   anywhere and iPhoto doesn't doesn't do [TS]

01:33:46   it all the time you have to do it in a [TS]

01:33:47   certain way with a certain pattern so [TS]

01:33:49   even if after you discover it like now I [TS]

01:33:51   know how to move the the thumbnail [TS]

01:33:54   pictures from one side to the other and [TS]

01:33:55   iPhoto for iOS I still can't pull it off [TS]

01:33:58   successfully most of the time it doesn't [TS]

01:33:59   feel good that's that's a bad gesture [TS]

01:34:02   but not because I didn't discover until [TS]

01:34:03   I watch the video so the much more [TS]

01:34:05   interesting one to me anyway [TS]

01:34:07   sorry Windows people is that he CRISPR [TS]

01:34:11   will put his dad in front of Mac OS 10 [TS]

01:34:12   and as we said he's a big windows XP [TS]

01:34:14   user big PC user but on the other hand [TS]

01:34:16   the owns an iPad and iPhone and likes [TS]

01:34:18   them right but he's never never used a [TS]

01:34:21   Mac by the way there's YouTube videos [TS]

01:34:24   for these and they're both on the show [TS]

01:34:25   notes but if you just search for Chris [TS]

01:34:27   Parrillo as dad you'll probably find uh [TS]

01:34:30   so here he is in front of Mac os10 now [TS]

01:34:35   we've gone through saying that he's [TS]

01:34:37   definitely a productive computer user [TS]

01:34:39   surely he hasn't been using Windows XP [TS]

01:34:41   for all these years and liking it and [TS]

01:34:43   still not been getting anything done and [TS]

01:34:45   we presume that he's using the iPhone [TS]

01:34:47   and he's able to make phone calls and [TS]

01:34:48   use it the way it's supposed to be used [TS]

01:34:49   and he uses the iPad and likes it [TS]

01:34:50   presumably he's being productive right [TS]

01:34:52   I think this Mac OS 10 video more than [TS]

01:34:56   the Windows one shows that to use a [TS]

01:34:59   computer and be productive with it is [TS]

01:35:01   not the same thing as understanding it [TS]

01:35:03   far from it people just assume like oh [TS]

01:35:05   can you read email can you use the web [TS]

01:35:07   can you do all that stuff like out well [TS]

01:35:08   you know about computers no that just [TS]

01:35:10   means you know how to read an email use [TS]

01:35:12   the web and get that stuff done which is [TS]

01:35:14   fine but making the leap as a software [TS]

01:35:18   developer someone designing software [TS]

01:35:19   that oh the people who are productive [TS]

01:35:21   with computers understand them is it's [TS]

01:35:26   not a good idea and I'm not even talking [TS]

01:35:27   about the techy details like they [TS]

01:35:28   understand to the PN Junction [TS]

01:35:30   transistors or they understand the data [TS]

01:35:32   buses or anything like not even [TS]

01:35:34   technical stuff I'm saying they don't [TS]

01:35:36   understand [TS]

01:35:37   Brod really big conceptual things about [TS]

01:35:41   the computer that you would assume they [TS]

01:35:43   understand because they're so successful [TS]

01:35:44   using a computer to send email and share [TS]

01:35:47   pictures of kids and do do things do [TS]

01:35:48   complicated tests with the computer [TS]

01:35:50   they're missing foundational concepts [TS]

01:35:54   that underlie the entire computer and [TS]

01:35:56   you notice they're missing when you put [TS]

01:35:58   something in front of them that's not [TS]

01:35:59   familiar the best example from this [TS]

01:36:01   video is so he's put in front of Mac OS [TS]

01:36:04   10 which he's never seen before but he [TS]

01:36:05   has lots of experience with with Windows [TS]

01:36:08   XP and with iOS devices what he's [TS]

01:36:12   looking for he's looking around this [TS]

01:36:13   computer one of his main concerns is he [TS]

01:36:17   wants to get to the Google homepage [TS]

01:36:18   right and we'll get to that long sad [TS]

01:36:22   path try to get to the Google home and [TS]

01:36:24   first homepage first but what he doesn't [TS]

01:36:28   understand what's clear that he doesn't [TS]

01:36:30   understand is if he doesn't know what a [TS]

01:36:32   web browser is or what Google is or what [TS]

01:36:34   a search engine is like conceptually not [TS]

01:36:36   specifically what a specific web browser [TS]

01:36:39   he doesn't know what a web browser is as [TS]

01:36:41   a concept right and he's not alone in [TS]

01:36:44   that I remember a couple years ago and I [TS]

01:36:45   found this link for the shownotes [TS]

01:36:46   google when it was launched in chrome [TS]

01:36:48   did a kind of a man on the street video [TS]

01:36:50   where they're around two people and says [TS]

01:36:52   what's a browser or what's a web browser [TS]

01:36:53   and I put this link in the shown on a [TS]

01:36:57   long series of going to people on the [TS]

01:36:58   street and asking them what a web [TS]

01:36:59   browser is and obviously this video is [TS]

01:37:02   going to be biases they're only going to [TS]

01:37:03   show the people who don't know but for [TS]

01:37:05   people listening to this program who [TS]

01:37:07   probably assume okay so maybe you don't [TS]

01:37:09   know how to use a web browser maybe you [TS]

01:37:10   don't know that Safari is the web [TS]

01:37:11   browser on the Mac but surely you [TS]

01:37:13   understand the concept of a thing called [TS]

01:37:14   a web browser [TS]

01:37:15   no no most people do not understand what [TS]

01:37:18   a web browser is conceptually and I [TS]

01:37:21   think this video will demonstrate that [TS]

01:37:23   it's not hard to find [TS]

01:37:24   tons and tons of people who have no idea [TS]

01:37:26   what it is so when when Joe Perillo was [TS]

01:37:29   looking around he sees Safari which he's [TS]

01:37:32   familiar with because the icon and the [TS]

01:37:34   name are the same as they are on iOS [TS]

01:37:36   devices right but he still doesn't know [TS]

01:37:39   what it is he says ah Safari he's [TS]

01:37:42   talking to the camera and it's sometimes [TS]

01:37:43   he's talking with confidence because he [TS]

01:37:44   has so much experience with his iOS [TS]

01:37:46   devices so I'll confidently say things [TS]

01:37:47   like uh Safari is just another kind of [TS]

01:37:49   Google and Isis on a safari that [TS]

01:37:51   he says safari is Apple's Google trying [TS]

01:37:54   to parse that one if you're if you're a [TS]

01:37:55   tech nerd that shows just a complete [TS]

01:37:57   complete lack of conceptual [TS]

01:37:59   understanding what these things are ah [TS]

01:38:01   because you don't need to know what's a [TS]

01:38:03   web browser what's an operating system [TS]

01:38:05   what is a search engine [TS]

01:38:07   how does the web work where does the [TS]

01:38:09   software that make Google Google stuff [TS]

01:38:11   run work we don't just you don't need to [TS]

01:38:14   know that to be productive and use it [TS]

01:38:15   but we just all assume that people who [TS]

01:38:17   are able to use this stuff do know this [TS]

01:38:18   stuff they don't they don't know what an [TS]

01:38:20   application is what a search engine is [TS]

01:38:22   what the web is what a web server is [TS]

01:38:24   what a web browser is so Google did as [TS]

01:38:28   part of the same PR push they have an [TS]

01:38:30   entire website that explains the Google [TS]

01:38:32   tries to explain what a web browser is [TS]

01:38:34   and of course they promote chrome it's [TS]

01:38:36   all about promoting their web browser so [TS]

01:38:38   the video starts that one explains is [TS]

01:38:40   the most important program on your [TS]

01:38:42   computer is your web browser which a [TS]

01:38:44   well surprised that Google would say [TS]

01:38:46   that the most important program is your [TS]

01:38:48   web browser because they're a web [TS]

01:38:49   company and B I love that their very [TS]

01:38:51   first sentence assumes you know what a [TS]

01:38:52   program is which I wouldn't inhabit is [TS]

01:38:55   how most important program they don't [TS]

01:38:56   say application they say program but who [TS]

01:38:58   the hell knows what a program is I bet [TS]

01:39:00   if you ask people what's a computer [TS]

01:39:02   program they it would be just as [TS]

01:39:03   depressing as a video about what's a [TS]

01:39:04   browser yeah yeah and even in the video [TS]

01:39:09   they say things like you get to your web [TS]

01:39:11   browser by clicking on its icon I just [TS]

01:39:14   shaking my head at that like that's [TS]

01:39:15   assumes assumes facts not in evidence [TS]

01:39:18   yeah there are icons there's clicking [TS]

01:39:20   there's what I don't you know so I and [TS]

01:39:23   again again listen I mean we talk about [TS]

01:39:25   our kids and and how they used iOS [TS]

01:39:27   devices so easily compared to computer [TS]

01:39:29   devices like my son understands that [TS]

01:39:32   you've got to put your fingers on the [TS]

01:39:34   trackpad and then moving them on the [TS]

01:39:36   trackpad makes the cursor move on the [TS]

01:39:39   screen and that you have to you have to [TS]

01:39:42   but for him it's it's clearly a bunch of [TS]

01:39:46   he what he asked me the other day well [TS]

01:39:47   why can't you just touch the screen yeah [TS]

01:39:50   I said well that's the way the computer [TS]

01:39:51   works oh why that that why does it work [TS]

01:39:53   like that you know like this was you [TS]

01:39:56   know clearly I'm like using it like even [TS]

01:39:58   in his mind he understands that there's [TS]

01:40:02   a different mode of working there [TS]

01:40:04   and it's it's just fundamentally [TS]

01:40:08   interesting I've told this story before [TS]

01:40:09   I don't know if we've talked about it a [TS]

01:40:11   friend of mine he's a software developer [TS]

01:40:13   he's like a CTO and his wife the way [TS]

01:40:16   that she worked on her computer when she [TS]

01:40:19   would use it everything would happen in [TS]

01:40:22   Google she'd launch Firefox Firefox was [TS]

01:40:25   set to have Google as the page for her [TS]

01:40:27   to go to a website she would search for [TS]

01:40:30   it in Google this is how she function [TS]

01:40:32   she Google homepage would come up in the [TS]

01:40:34   little search box she would type even if [TS]

01:40:36   frequently typing the domain that she [TS]

01:40:38   wanted so let's just she wanted to do [TS]

01:40:39   some shopping at Pottery Barn she'd go [TS]

01:40:41   fire up Firefox it would come up in the [TS]

01:40:44   Google search bar she would type Pottery [TS]

01:40:46   Barn maybe she would type [TS]

01:40:47   potterybarn.com [TS]

01:40:48   and the search results would come back [TS]

01:40:50   and she would read them find Pottery [TS]

01:40:52   Barn click Pottery Barn and although he [TS]

01:40:54   had explained to her that she could just [TS]

01:40:56   type it in the menu bar this was more [TS]

01:40:58   comfortable for her and that's how she [TS]

01:41:00   and I've seen so many people do this [TS]

01:41:02   that it really just shows you that for [TS]

01:41:06   them the the web browser is a way to get [TS]

01:41:09   to content but that's entire you search [TS]

01:41:14   for things you find things and at the [TS]

01:41:16   end of the day it's about getting [TS]

01:41:17   information it almost sounds like what [TS]

01:41:18   this guy when he was Chris Perlas dad [TS]

01:41:20   when he when he was saying that Safari [TS]

01:41:23   is Apple's Google that for him it that [TS]

01:41:26   that means it's a presentation layer for [TS]

01:41:28   how you find things yeah I believe at [TS]

01:41:30   one point in the video he typed the word [TS]

01:41:32   Google into the Google search box to get [TS]

01:41:34   to Google and we've all seen people do [TS]

01:41:35   the static to get to Google they typed [TS]

01:41:38   Google in the Google search box as part [TS]

01:41:40   of their browsers UI or like the Omni [TS]

01:41:42   bar the address bar right at kg Hill in [TS]

01:41:45   chat room says he sees college students [TS]

01:41:46   do this all the time very smart educated [TS]

01:41:48   people who use computers all the time so [TS]

01:41:52   this is a very complex issue so he his [TS]

01:41:55   goal is to get to something familiar so [TS]

01:41:57   he wants to get to Google or the Google [TS]

01:41:59   as he calls it which is awesome it's [TS]

01:42:00   like the MT and I love it so he's [TS]

01:42:03   looking for something familiar as [TS]

01:42:05   interface and since he has such vast [TS]

01:42:07   experience with iOS a lot of the icons [TS]

01:42:10   that are in the default dock I think I [TS]

01:42:11   think it was just a default [TS]

01:42:12   configuration for the most part of this [TS]

01:42:14   Mac so it wasn't all customized a lot of [TS]

01:42:16   those icons and the names are familiar [TS]

01:42:19   to him and by the way he figures out [TS]

01:42:21   that that's a doc probably because he's [TS]

01:42:22   heard the name doc before and it's the [TS]

01:42:24   only thing on the screen looks vaguely [TS]

01:42:25   doc like right so he sees that sometimes [TS]

01:42:29   without even launching them he assumes [TS]

01:42:30   they're just like the iOS thinks I was [TS]

01:42:32   like one of them one of the times he [TS]

01:42:33   said I know what that one is so I loaded [TS]

01:42:35   it on that's that's iPhoto that's new [TS]

01:42:38   because they're just been the [TS]

01:42:39   announcement of the new iPads and they [TS]

01:42:41   did the demo the iPod of you so he's so [TS]

01:42:42   plugged into tech that he knew that [TS]

01:42:43   there was an apple then he knew the new [TS]

01:42:45   version were Iowa iPhoto for iOS was out [TS]

01:42:48   he didn't doesn't know what iOS is [TS]

01:42:49   probably and doesn't know that iPhoto [TS]

01:42:51   for iOS is you know or any of those [TS]

01:42:53   details but he knows that this is new so [TS]

01:42:54   when he sees iPhoto in the Mac stock [TS]

01:42:56   he's like that's new he doesn't know [TS]

01:42:58   that that iPhoto program has almost no [TS]

01:43:01   relation to the one that was [TS]

01:43:02   demonstrated and just really she doesn't [TS]

01:43:03   know that program iPhoto has been around [TS]

01:43:04   for years right and he just moves on to [TS]

01:43:06   the next one photo booth he goes yeah I [TS]

01:43:08   got that app a lot of these are direct [TS]

01:43:10   quotes him yeah I got that app he says [TS]

01:43:12   about photo booth because photo booth is [TS]

01:43:14   in iOS devices [TS]

01:43:15   photo booth on the Mac it looks and [TS]

01:43:17   works a bit kind of the same as photo [TS]

01:43:18   booth on thing but he's he's not making [TS]

01:43:21   a distinction between these applications [TS]

01:43:24   and iOS in these applications in the Mac [TS]

01:43:25   he'll actually launches the calendar app [TS]

01:43:27   and the calendar app actually does look [TS]

01:43:29   like the iOS version he says yeah this [TS]

01:43:30   is just kind of an expanded version of [TS]

01:43:32   the calendar I guess it's bigger here [TS]

01:43:33   when you're on the computer instead of [TS]

01:43:34   on iOS again not really drawing a [TS]

01:43:36   distinction between the two things and [TS]

01:43:38   seeing these familiar names an icon [TS]

01:43:39   sometimes familiar UIs [TS]

01:43:41   boost his confidence so when he gets to [TS]

01:43:43   address book he says there's a quote [TS]

01:43:44   from address books that's probably all [TS]

01:43:46   your contacts [TS]

01:43:47   well not probably that is all your [TS]

01:43:49   contacts I'm sure he's totally sure [TS]

01:43:51   without even launching this program on a [TS]

01:43:52   computer he's never seen before the [TS]

01:43:54   address book applications where his [TS]

01:43:55   contacts are he's the icon looks the [TS]

01:43:56   same because the name looked the same [TS]

01:43:57   and I bet when he launches it he [TS]

01:43:59   expected it to look like what it looks [TS]

01:44:01   like on the Iowa's thing and lo and [TS]

01:44:02   behold he was online if he had launched [TS]

01:44:04   it would have looked a heck of a lot [TS]

01:44:05   like the one on iOS this is a good [TS]

01:44:08   example of the the halo effect in action [TS]

01:44:11   here because he's never used the Mac [TS]

01:44:14   born his life but already he sees finds [TS]

01:44:16   things that make him comfortable in the [TS]

01:44:18   environment even if it's just a name or [TS]

01:44:19   an icon or the look of an apple gate and [TS]

01:44:21   despite the fact that him figuring out [TS]

01:44:23   how to add an event to the calendar you [TS]

01:44:25   know would probably be very different [TS]

01:44:27   than doing it in iOS it's it's just [TS]

01:44:31   level of comfort that he gets from [TS]

01:44:32   seeing these familiar items and what he [TS]

01:44:36   says this is great another instance of [TS]

01:44:38   him he says Apple or Mac or whoever did [TS]

01:44:41   a good job of training me as he's saying [TS]

01:44:43   basically because he'd use iOS devices [TS]

01:44:44   he's saying that whatever that company [TS]

01:44:46   is that makes these devices if that [TS]

01:44:47   company's called Apple or Mac and I just [TS]

01:44:49   love it when people call Apple Mac it [TS]

01:44:52   blows my mind that even after all these [TS]

01:44:54   years the depressants of Mac is a [TS]

01:44:56   product and apples the company is still [TS]

01:44:57   completely unclear in the minds of most [TS]

01:44:59   people that you know the Apple is a [TS]

01:45:01   company and Mac is a product especially [TS]

01:45:03   with the iPhone and the iPod iPod is [TS]

01:45:05   clearly a product I don't think people [TS]

01:45:06   say iPod made that but they always say [TS]

01:45:08   Mac made that and you know what's [TS]

01:45:09   interesting John is that I don't care [TS]

01:45:11   people making this mistake outside of [TS]

01:45:13   computers quite as often yeah it seems [TS]

01:45:17   to be a specific specific to computers [TS]

01:45:19   kind of a problem yeah like where thee [TS]

01:45:22   is probably for people who are old [TS]

01:45:24   enough like he definitely is to remember [TS]

01:45:26   the Mac PC Wars that was always Mac [TS]

01:45:29   versus PC it wasn't Apple versus PC yeah [TS]

01:45:31   or even Apple versus Microsoft so Mac [TS]

01:45:33   becomes a company but but he notes he [TS]

01:45:35   has a moment of self realization that [TS]

01:45:37   all this time he spent using iOS devices [TS]

01:45:40   has trained him to understand the visual [TS]

01:45:42   language of of Mac OS 10 and he says [TS]

01:45:46   it's kind of the same thing on the [TS]

01:45:47   desktop as on this thing consistency he [TS]

01:45:50   notes the consistencies is something [TS]

01:45:52   that he's noticing between his [TS]

01:45:53   interfaces even though Mac OS 10 looks [TS]

01:45:55   almost nothing like I always got windows [TS]

01:45:57   and a menu bar for crying out loud and [TS]

01:45:59   the dock and all that stuff it's not [TS]

01:46:01   that it looks it doesn't look the same [TS]

01:46:03   doesn't pay obscene uses different user [TS]

01:46:05   input but it's the visual design [TS]

01:46:06   language of Apple's products even if [TS]

01:46:08   it's just bound like the style the icons [TS]

01:46:10   are there photorealistic are they [TS]

01:46:11   cartoony how is that dock drawn is it [TS]

01:46:13   like a shiny thing or is it like you [TS]

01:46:15   know does it look like plain and flat [TS]

01:46:17   like Metro UI does that visual language [TS]

01:46:21   makes gives him something to anchor on [TS]

01:46:24   to even if the details are different he [TS]

01:46:29   says looking at the dock it didn't have [TS]

01:46:30   to search for the stuff in the dock [TS]

01:46:31   saying he did have to search for it was [TS]

01:46:33   just right there in front of them this [TS]

01:46:34   this reinforces the idea that if it's [TS]

01:46:37   not on the dock it doesn't exist because [TS]

01:46:38   he spends a long time maybe 15 minutes [TS]

01:46:40   pondering what's in the dock never [TS]

01:46:42   thinking because he's got no finder [TS]

01:46:43   windows open right it's just the dock [TS]

01:46:45   and [TS]

01:46:45   the screen with the desktop background [TS]

01:46:46   never pondering the fact that there [TS]

01:46:48   could be things on his computer that are [TS]

01:46:49   not in the dock because how the heck [TS]

01:46:50   would you get to them you think he's [TS]

01:46:51   going to go like the hard drives aren't [TS]

01:46:53   mounted a desktop by the fall you think [TS]

01:46:54   he's going to go the go menu and go to [TS]

01:46:55   computer and find the Applications [TS]

01:46:57   folder and open it and open no he has no [TS]

01:46:59   idea that exists he never finds it in [TS]

01:47:00   this program he just looks at the dock [TS]

01:47:02   and that's why before lying there was [TS]

01:47:05   such a steep drop-off because we like if [TS]

01:47:07   it's not in the dock then what do you do [TS]

01:47:08   then you got to understand the finder [TS]

01:47:10   and forget about that we've already [TS]

01:47:11   talked about understanding the file [TS]

01:47:12   system quote/unquote understanding the [TS]

01:47:13   the file hierarchy nothing that's not on [TS]

01:47:16   the dock doesn't exist but eventually [TS]

01:47:18   eventually he finds Launchpad which is [TS]

01:47:21   in the dock by default and that as I [TS]

01:47:22   said in my lion review tries to bridge [TS]

01:47:25   this gap between things that are in the [TS]

01:47:27   dock and things that are on your [TS]

01:47:30   computer but not in the dock and if you [TS]

01:47:32   told people that well once it's not in [TS]

01:47:36   the dock you have to navigate the finder [TS]

01:47:39   to find your applications all so much [TS]

01:47:41   stuff might be in the utilities folder [TS]

01:47:42   and it's just that's way too much so he [TS]

01:47:45   clicks on launch pad he doesn't know [TS]

01:47:47   what it's gonna do but he says his [TS]

01:47:48   called launch pads got a rock out and he [TS]

01:47:49   thinks it'll have to do with launching [TS]

01:47:50   applications he's right what appears on [TS]

01:47:52   the screen is tons of application [TS]

01:47:55   sneaked in he pretty much correctly [TS]

01:47:57   surmises this must these must be all the [TS]

01:47:59   applications that are on this computer [TS]

01:48:00   here and here's iMovie this is another [TS]

01:48:02   one that he recognizes or does he [TS]

01:48:03   recognize it from from from PR [TS]

01:48:05   literature or from iMovie and iOS so [TS]

01:48:09   this I think was a demonstration of the [TS]

01:48:11   success of launchpad that there was just [TS]

01:48:12   no way this guy was going to discover on [TS]

01:48:14   his own [TS]

01:48:15   how to navigate to the finder to get the [TS]

01:48:16   Applications folder and even if he did I [TS]

01:48:18   think he would find it confusing but [TS]

01:48:20   something called Launchpad in the thing [TS]

01:48:21   by default which I and my set in my line [TS]

01:48:23   review none of us are ever going to use [TS]

01:48:24   it we're all gonna use Quicksilver or [TS]

01:48:26   however we already have existing methods [TS]

01:48:27   of launching stuff but for novice people [TS]

01:48:29   Launchpad is a very very important [TS]

01:48:30   feature this is by John Gruber who's [TS]

01:48:32   always saying that he thought that Apple [TS]

01:48:33   would like Launchpad to be the default [TS]

01:48:34   interface and not had the finder at all [TS]

01:48:36   and there's definitely something behind [TS]

01:48:38   that because imagine this guy didn't [TS]

01:48:40   have to find Launchpad but the whole [TS]

01:48:41   screen was like springboard he would [TS]

01:48:43   have had a lot you know it would have [TS]

01:48:45   been more welcoming for him because just [TS]

01:48:46   because he's still familiar with it from [TS]

01:48:47   iOS as long as they didn't actually take [TS]

01:48:49   away the finder than the rest of us [TS]

01:48:50   wouldn't scream bloody murder is [TS]

01:48:54   interesting also when he saw launch pay [TS]

01:48:56   says these must be all the applications [TS]

01:48:58   that are on [TS]

01:48:59   computer here and then he kind of back [TS]

01:49:01   bells and says all this stuff is not [TS]

01:49:03   only here but probably on his MacBook [TS]

01:49:05   and iPad too like he was talking about [TS]

01:49:08   his son stuff like his idea was that [TS]

01:49:10   these icons he were seeing weren't [TS]

01:49:12   necessarily represented what was on this [TS]

01:49:13   physical computer but there were [TS]

01:49:14   probably applications that were on all [TS]

01:49:15   of his son's stuff so he was probably [TS]

01:49:17   seeing every application installed on [TS]

01:49:20   his iPad on his macbook pro and all [TS]

01:49:22   these other computers that he knew by [TS]

01:49:23   name that his son owns such amazing [TS]

01:49:26   faith in the cloud that somehow we had [TS]

01:49:27   you know that there now we're back into [TS]

01:49:29   the world of X Windows network [TS]

01:49:30   transparency sorry I should not call it [TS]

01:49:32   X Windows you know people who are [TS]

01:49:34   listening this program don't tell me I [TS]

01:49:35   shouldn't call the X Window System [TS]

01:49:36   that's right please I think x11 is as [TS]

01:49:39   x11 acceptable text eleven rc3 would [TS]

01:49:43   acceptable next Windows is yes but he [TS]

01:49:45   this cloud stuff has got him so confused [TS]

01:49:48   that now he's jumped he's jumping the [TS]

01:49:50   gun and he's saying there are no [TS]

01:49:51   barriers I'm looking at I'm looking at [TS]

01:49:53   applications across CPU architecture he [TS]

01:49:56   doesn't know any of this across cross [TS]

01:49:57   CPU architectures across physical [TS]

01:49:58   machines all transparently accessible to [TS]

01:50:00   me but the most important thing to this [TS]

01:50:03   and this whole demo video demonstrates [TS]

01:50:05   he continues to make no differentiation [TS]

01:50:07   whatsoever between Mac and iOS [TS]

01:50:09   applications Apple is basically iOS to [TS]

01:50:12   this person because that's how he and I [TS]

01:50:13   think the most people that many more [TS]

01:50:15   people use iOS devices then use Mac's [TS]

01:50:18   Apple basically is the iOS company no [TS]

01:50:20   differentiation is made between a Mac [TS]

01:50:22   application and iOS application he just [TS]

01:50:24   assumes his iPad applications could [TS]

01:50:25   appear on this screen and it would be [TS]

01:50:27   available launch app like he doesn't [TS]

01:50:28   give the thought of like well how the [TS]

01:50:29   hell would that work when I stab the [TS]

01:50:30   screen with my finger I mean I've got a [TS]

01:50:32   mouse here it's totally different so [TS]

01:50:36   that was definitely an eye-opener that [TS]

01:50:38   that distinction was just so clear to us [TS]

01:50:41   it was not important to him and so that [TS]

01:50:45   someday if the Apple ever does merge [TS]

01:50:48   these things together or not merge them [TS]

01:50:51   but like it's been moving towards the [TS]

01:50:53   point where all the applications are [TS]

01:50:54   transparent and iOS applications Mac [TS]

01:50:58   applications start looking more like iOS [TS]

01:50:59   applications and you can you know have a [TS]

01:51:01   device that can run both of them [TS]

01:51:02   whatever this guy is already there he's [TS]

01:51:03   way ahead of Apple and he's like well [TS]

01:51:04   what why do I care the difference in a [TS]

01:51:06   Mac app and an iOS app I just want to [TS]

01:51:08   use the application [TS]

01:51:11   oh and I see double clicks and the [TS]

01:51:15   Evernote application to watch it you [TS]

01:51:17   know they he'll if you have a mouse in [TS]

01:51:19   your hand [TS]

01:51:20   double click everything I think we've [TS]

01:51:21   all seen this one as well ah but the [TS]

01:51:25   thing is to think about double clicking [TS]

01:51:26   the reason it doesn't go away people [TS]

01:51:27   double clip links in their web browser [TS]

01:51:28   people double clip things in the doc [TS]

01:51:30   double click things Launchpad is because [TS]

01:51:32   it works like the first click registers [TS]

01:51:34   a second click does nothing and their [TS]

01:51:35   application launches and they say now my [TS]

01:51:37   my choice has been reinforced I double [TS]

01:51:39   clicked it opened the end and that's [TS]

01:51:41   from people who've been around the block [TS]

01:51:42   a while but C's used computers long [TS]

01:51:44   before our iOS or anything came along [TS]

01:51:45   and you had to double clicked open that [TS]

01:51:46   was the whole language of the Mac [TS]

01:51:48   double-click glogster application [TS]

01:51:49   windows adopted it exactly the same [TS]

01:51:51   double-click open a folder double-click [TS]

01:51:53   to launch application right so if you [TS]

01:51:56   see it double click it if you got a [TS]

01:51:57   mouse in your hand double click it it's [TS]

01:51:59   like put a burden on it for computers [TS]

01:52:02   you know about put a bird on it everyone [TS]

01:52:04   knows about that right in lightness when [TS]

01:52:08   you don't know about put a bird on it [TS]

01:52:09   I'm not gonna explain it to you alright [TS]

01:52:10   then I'm a nice man I'm Talia spies from [TS]

01:52:12   the television show Portlandia just [TS]

01:52:14   Google for Portlandia put a bird on it [TS]

01:52:16   you'll find it I've never seen that show [TS]

01:52:19   I've just watched a few episodes so [TS]

01:52:23   eventually he does find the Google he [TS]

01:52:26   ends up in Safari which recognizes a web [TS]

01:52:28   browser he gets stuck in like Google [TS]

01:52:31   Plus for a while I think he tries to [TS]

01:52:32   click the Google logo a few times but [TS]

01:52:33   doesn't take you to the Google search [TS]

01:52:34   page uh but he want he wants to get to [TS]

01:52:37   you know the Google homepage just [TS]

01:52:38   imagine though imagine for a minute John [TS]

01:52:40   imagine for a minute and for all of [TS]

01:52:43   those who are listening if you didn't [TS]

01:52:46   have the tool that we all take for [TS]

01:52:47   granted the address bar if that was gone [TS]

01:52:50   and you didn't know it was there like [TS]

01:52:52   maybe you saw it but that wasn't for you [TS]

01:52:56   imagine how would you get around if you [TS]

01:52:58   couldn't get to that Google page if you [TS]

01:53:01   couldn't make the how do you get that [TS]

01:53:03   thing up on the screen I don't know it's [TS]

01:53:05   like that game where you try to go from [TS]

01:53:06   one Wikipedia page to the other and a [TS]

01:53:08   fewest number of clicks right all right [TS]

01:53:09   you just had to build this chain and [TS]

01:53:11   unfortunately with the internet the only [TS]

01:53:13   thing that's easily changeable to and a [TS]

01:53:15   few number of links is porn if you want [TS]

01:53:17   to get through some specific site it's a [TS]

01:53:19   little bit more difficult cuz yah-hoo [TS]

01:53:20   links to google.com how many links are [TS]

01:53:22   there that [TS]

01:53:23   not many but he eventually gets there [TS]

01:53:25   and I think the great thing about him [TS]

01:53:26   getting there as soon as that pagelet is [TS]

01:53:28   like ah there it is [TS]

01:53:29   what was actually on that page was one [TS]

01:53:31   of those crazy Google logos because they [TS]

01:53:32   changed her logo for holidays and stuff [TS]

01:53:34   like that it didn't say Google and the [TS]

01:53:35   Google font with the colors and [TS]

01:53:36   everything it was some other crazy logo [TS]

01:53:38   but he had no trouble recognizing that [TS]

01:53:40   was the Google homepage despite the fact [TS]

01:53:42   that if you were give like an image [