Hypercritical

00:00:00 ◼   ► [Music] [TS]

00:00:02 ◼   ► this is hypercritical a weekly talkshow [TS]

00:00:04 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:06 ◼   ► the world of Apple related technologies [TS]

00:00:09 ◼   ► and businesses nothing is so perfect [TS]

00:00:10 ◼   ► that it can't be complained about by my [TS]

00:00:15 ◼   ► co-host John siracusa i'm dan benjamin [TS]

00:00:17 ◼   ► today is Friday February 17th 2012 this [TS]

00:00:21 ◼   ► is episode number 55 we would like to [TS]

00:00:23 ◼   ► thank our sponsors Rackspace comm [TS]

00:00:27 ◼   ► squarespace.com hover.com I'll tell you [TS]

00:00:32 ◼   ► more about them as the show progresses [TS]

00:00:34 ◼   ► we also mentioned that bandwidth for [TS]

00:00:36 ◼   ► this episodes is provided by Mac Mini [TS]

00:00:38 ◼   ► Cola cost high-performance the perfect [TS]

00:00:41 ◼   ► mac server check out Mac Mini : @ / 5x5 [TS]

00:00:46 ◼   ► for very special deals happy Friday to [TS]

00:00:49 ◼   ► you mr. John siracusa happy Friday to [TS]

00:00:53 ◼   ► you Dan why thank you [TS]

00:00:56 ◼   ► have you already begun writing your [TS]

00:00:58 ◼   ► review of mountain lion didn't we talk [TS]

00:01:02 ◼   ► about my writing process once I don't [TS]

00:01:04 ◼   ► begin writing writing but I've begun [TS]

00:01:05 ◼   ► working towards it because now they have [TS]

00:01:08 ◼   ► announced they're going to be on a [TS]

00:01:10 ◼   ► yearly release cycle and what this means [TS]

00:01:13 ◼   ► is that you are going to be writing 24 [TS]

00:01:16 ◼   ► hours a day seven days a week [TS]

00:01:17 ◼   ► non-stop and your reviews will will have [TS]

00:01:20 ◼   ► to because it takes you there to power [TS]

00:01:22 ◼   ► over a year to write one yeah like that [TS]

00:01:24 ◼   ► it's not the writing though it's it [TS]

00:01:26 ◼   ► really begins when I create a note and a [TS]

00:01:29 ◼   ► tag collection in your Jimbo for the [TS]

00:01:32 ◼   ► operating system and traditionally I [TS]

00:01:33 ◼   ► don't do that until I know the the name [TS]

00:01:37 ◼   ► of the operating system the name of the [TS]

00:01:38 ◼   ► cat no yes I have I have my mountain [TS]

00:01:40 ◼   ► lion note it has text in it and yes the [TS]

00:01:43 ◼   ► process has begun so speaking of the [TS]

00:01:47 ◼   ► name of the cat you whatever you know [TS]

00:01:52 ◼   ► you don't even let me do follow-up which [TS]

00:01:53 ◼   ► I just want to jump right into it but we [TS]

00:01:55 ◼   ► can do your follow-up of course I just [TS]

00:01:57 ◼   ► want to but this is the one thing that's [TS]

00:01:58 ◼   ► it it all comes out of this you had [TS]

00:02:02 ◼   ► prophesized that lie I heard you say [TS]

00:02:06 ◼   ► that a Marco show I dis are you not oh [TS]

00:02:08 ◼   ► no not everybody it listens to Marco [TS]

00:02:10 ◼   ► show alright god I'm just telling [TS]

00:02:11 ◼   ► right away already degree you have [TS]

00:02:13 ◼   ► prophesized that lion being the king of [TS]

00:02:18 ◼   ► the jungle this this should signify the [TS]

00:02:22 ◼   ► end of the big cat names because they [TS]

00:02:25 ◼   ► have reached the biggest of the cats [TS]

00:02:27 ◼   ► with lion the king of the jungle it's [TS]

00:02:30 ◼   ► not actually the biggest but yeah the [TS]

00:02:31 ◼   ► king of the jungle [TS]

00:02:32 ◼   ► yeah metaphorically speaking the biggest [TS]

00:02:34 ◼   ► but you're right there is the Thai is [TS]

00:02:35 ◼   ► the liger biggest I don't know there's [TS]

00:02:39 ◼   ► some other cat the way is more I think [TS]

00:02:41 ◼   ► the liger is the biggest anyway you you [TS]

00:02:45 ◼   ► you believe that this should indicate [TS]

00:02:47 ◼   ► the end of the cat names we should move [TS]

00:02:51 ◼   ► on to something else I believe your [TS]

00:02:52 ◼   ► suggestion was the rodents no that [TS]

00:02:55 ◼   ► wasn't it [TS]

00:02:56 ◼   ► or what you know wombat or something but [TS]

00:02:59 ◼   ► we didn't good didn't mountain lion yeah [TS]

00:03:01 ◼   ► you want you know that I said it's last [TS]

00:03:03 ◼   ► time one of the reasons that I actually [TS]

00:03:04 ◼   ► wished they would get off the cat names [TS]

00:03:06 ◼   ► ah is that it would be a nice stopping [TS]

00:03:10 ◼   ► point for me writing his reviews because [TS]

00:03:12 ◼   ► you would have done all that's like what [TS]

00:03:14 ◼   ► all the big cats you know now someone [TS]

00:03:16 ◼   ► else has to take it from here yeah that [TS]

00:03:17 ◼   ► makes sense [TS]

00:03:18 ◼   ► room in a natural stopping point all [TS]

00:03:20 ◼   ► right well anyway I just wanted to [TS]

00:03:21 ◼   ► mention that and plant that seed in case [TS]

00:03:23 ◼   ► it was not on your list yeah I didn't I [TS]

00:03:26 ◼   ► didn't predict that they would I said [TS]

00:03:27 ◼   ► that they should I don't think they [TS]

00:03:28 ◼   ► should have but they didn't yeah I guess [TS]

00:03:31 ◼   ► they don't listen to you and in this [TS]

00:03:32 ◼   ► show yes shocking one small piece of [TS]

00:03:35 ◼   ► follow up and then we can get to it okay [TS]

00:03:37 ◼   ► my apologies for interrupting your [TS]

00:03:39 ◼   ► planned format but I rant breaker [TS]

00:03:43 ◼   ► I'm Apollo I apologize had been [TS]

00:03:45 ◼   ► submitted I have to put this one [TS]

00:03:48 ◼   ► follow-up in because the this is a link [TS]

00:03:52 ◼   ► that more listeners sent me than any [TS]

00:03:54 ◼   ► other link in history of this show [TS]

00:03:56 ◼   ► it's the link to an article by Timothy [TS]

00:03:59 ◼   ► Messer Cruz called the undue weight of [TS]

00:04:03 ◼   ► truth on Wikipedia that I'm used [TS]

00:04:05 ◼   ► I think people see see you on the tweets [TS]

00:04:07 ◼   ► too didn't you see this this link about [TS]

00:04:09 ◼   ► a thousand times yes [TS]

00:04:10 ◼   ► yeah maybe it seems even longer because [TS]

00:04:13 ◼   ► we didn't to the show last week so it's [TS]

00:04:14 ◼   ► got two weeks of people sending this [TS]

00:04:15 ◼   ► link so I felt compelled that I must put [TS]

00:04:18 ◼   ► this link in the show notes and briefly [TS]

00:04:19 ◼   ► discuss it okay this is an article from [TS]

00:04:22 ◼   ► someone who [TS]

00:04:24 ◼   ► has a particular interest in a [TS]

00:04:25 ◼   ► historical event and writes academic [TS]

00:04:28 ◼   ► papers on it and was in the process of [TS]

00:04:29 ◼   ► writing a book about it and happened to [TS]

00:04:31 ◼   ► go to the wikipedia page and saw that [TS]

00:04:33 ◼   ► there was some information that was not [TS]

00:04:34 ◼   ► correct on there the main thing he kept [TS]

00:04:37 ◼   ► found objection with is that the page [TS]

00:04:39 ◼   ► said that the prosecution didn't offer [TS]

00:04:42 ◼   ► any evidence connecting the defendants [TS]

00:04:44 ◼   ► with this this crime that had been [TS]

00:04:45 ◼   ► committed and he said oh no they totally [TS]

00:04:47 ◼   ► did and it was it was a long trial they [TS]

00:04:48 ◼   ► presented lots of evidence and you know [TS]

00:04:50 ◼   ► I've studied all about it I've written [TS]

00:04:51 ◼   ► papers about it and I'm writing a book [TS]

00:04:53 ◼   ► about it now so we corrected it and it [TS]

00:04:56 ◼   ► got reverted and they said you had to [TS]

00:04:59 ◼   ► provide reliable sources blah blah blah [TS]

00:05:01 ◼   ► the whole nine yards Amy says well I I [TS]

00:05:02 ◼   ► had cited things I cited the Library of [TS]

00:05:05 ◼   ► Congress and cited some of his own [TS]

00:05:08 ◼   ► peer-reviewed articles on the topic but [TS]

00:05:09 ◼   ► they didn't like it and so that was his [TS]

00:05:11 ◼   ► first encounter with Wikipedia not [TS]

00:05:12 ◼   ► fulfilling their their citation [TS]

00:05:14 ◼   ► requirements and the other thing that [TS]

00:05:20 ◼   ► where the title comes from is that one [TS]

00:05:22 ◼   ► of the Wikipedians cited the undue [TS]

00:05:24 ◼   ► weight policy which states and this is a [TS]

00:05:26 ◼   ► quote from the article although I don't [TS]

00:05:27 ◼   ► know if it's quote from the policy [TS]

00:05:29 ◼   ► articles should not give minority views [TS]

00:05:32 ◼   ► as much or as detailed the description [TS]

00:05:33 ◼   ► as more popular views so the Wikipedian [TS]

00:05:37 ◼   ► said you should not delete information [TS]

00:05:38 ◼   ► supported by the majority of sources to [TS]

00:05:40 ◼   ► replace it with a minority view so his [TS]

00:05:42 ◼   ► view that evidence was presented was a [TS]

00:05:44 ◼   ► minority view because they had tons of [TS]

00:05:45 ◼   ► sources citing the fact that evidence [TS]

00:05:47 ◼   ► wasn't presented and the undue weight [TS]

00:05:49 ◼   ► thing is I mean he's adding the truth [TS]

00:05:51 ◼   ► part the undo way of truth it's like if [TS]

00:05:52 ◼   ► every historian says X and you say Y you [TS]

00:05:58 ◼   ► you can't just delete X and put in your [TS]

00:06:00 ◼   ► Y even if it's actually true so this guy [TS]

00:06:03 ◼   ► waited two years until his book on this [TS]

00:06:06 ◼   ► historical event was published and he [TS]

00:06:08 ◼   ► said now a-ha now I have a proper [TS]

00:06:10 ◼   ► Wikipedia leg to stand on because he [TS]

00:06:12 ◼   ► could cite see his book was published [TS]

00:06:13 ◼   ► write a book on the topic of his event [TS]

00:06:16 ◼   ► now he can cite that and so he did a big [TS]

00:06:19 ◼   ► update citing his own book on the topic [TS]

00:06:21 ◼   ► and it got reverted again pretty quickly [TS]

00:06:24 ◼   ► and the Wikipedian says as a by way of [TS]

00:06:27 ◼   ► explaining why this is reverted if all [TS]

00:06:29 ◼   ► historians save one say that the sky was [TS]

00:06:31 ◼   ► green in 1888 our policies require that [TS]

00:06:34 ◼   ► we write most historians write that the [TS]

00:06:35 ◼   ► sky was green but one says the sky was [TS]

00:06:37 ◼   ► blue [TS]

00:06:38 ◼   ► as individual editors we are not in the [TS]

00:06:40 ◼   ► business of weighing claims just [TS]

00:06:41 ◼   ► reporting what reliable sources right [TS]

00:06:42 ◼   ► and so you should follow the link in the [TS]

00:06:45 ◼   ► show notes if you want to read this [TS]

00:06:46 ◼   ► entire article it is a pretty close echo [TS]

00:06:49 ◼   ► of my experience albeit but much more [TS]

00:06:51 ◼   ► academic rigor and importance than you [TS]

00:06:53 ◼   ► know some little thing about the finder [TS]

00:06:55 ◼   ► and many people sent it to me because [TS]

00:06:57 ◼   ► it's such a echo what we talked about so [TS]

00:06:58 ◼   ► so there you go that's my only follow up [TS]

00:07:00 ◼   ► and I had to say that because the sheer [TS]

00:07:02 ◼   ► weight of pointers to that article is [TS]

00:07:05 ◼   ► overwhelming you were you were [TS]

00:07:07 ◼   ► overwhelmed yes okay that's a nice your [TS]

00:07:12 ◼   ► only follow that's it and I have one [TS]

00:07:15 ◼   ► topic right before we get the mountain [TS]

00:07:17 ◼   ► line which is mountain lion related it [TS]

00:07:18 ◼   ► actually is a mountain lion topic so [TS]

00:07:21 ◼   ► someone named Kenneth REITs REI TZ [TS]

00:07:25 ◼   ► apparently involved in the homebrew [TS]

00:07:28 ◼   ► project the thing lets you compile UNIX [TS]

00:07:29 ◼   ► software mac OS 10 without having to [TS]

00:07:31 ◼   ► deal with all that make files and [TS]

00:07:32 ◼   ► everything right very handy it's way [TS]

00:07:34 ◼   ► better than other attempts like Mac [TS]

00:07:36 ◼   ► ports were at putting this together you [TS]

00:07:38 ◼   ► install homebrew you type brew space [TS]

00:07:40 ◼   ► install space and the name of the [TS]

00:07:43 ◼   ► utility that you want installed it just [TS]

00:07:45 ◼   ► does it it's genius it's perfect it [TS]

00:07:47 ◼   ► obfuscates all of the tutorials that I [TS]

00:07:50 ◼   ► wrote over the many many years on high [TS]

00:07:52 ◼   ► villages it's a genius I wish they [TS]

00:07:54 ◼   ► called it something else but it's grown [TS]

00:07:55 ◼   ► on me and I just edit it obfuscates your [TS]

00:07:58 ◼   ► articles doesn't obfuscate [TS]

00:08:00 ◼   ► well mother obviates the need for yeah [TS]

00:08:04 ◼   ► that's a better way to say it thank you [TS]

00:08:05 ◼   ► anyway yeah so he was annoyed and [TS]

00:08:09 ◼   ► several people I can imagine being [TS]

00:08:10 ◼   ► annoyed by the fact that if you want if [TS]

00:08:11 ◼   ► you want to do any of this stuff you [TS]

00:08:13 ◼   ► want to compile software for Mac OS 10 [TS]

00:08:15 ◼   ► you need to have the compiler the Empire [TS]

00:08:18 ◼   ► is installed by default and the [TS]

00:08:20 ◼   ► traditional way to install the compiler [TS]

00:08:21 ◼   ► according to Apple is I'll just install [TS]

00:08:22 ◼   ► the development right which is like a [TS]

00:08:24 ◼   ► terabytes of stuff it's like you know [TS]

00:08:27 ◼   ► 1.3 gigs worth of Xcode and all the [TS]

00:08:30 ◼   ► stuff that comes with it and just as [TS]

00:08:31 ◼   ► huge amount of stuff like geez I just [TS]

00:08:32 ◼   ► want like GCC in the headers and and [TS]

00:08:34 ◼   ► though you know it's like you have to [TS]

00:08:37 ◼   ► download the entire Internet onto your [TS]

00:08:38 ◼   ► back just to be able to compile you know [TS]

00:08:41 ◼   ► W get and I mean personally I I found it [TS]

00:08:45 ◼   ► a little absurd to but I tend to want to [TS]

00:08:47 ◼   ► have the dev tools because I like being [TS]

00:08:48 ◼   ► able to just fire up a project or open [TS]

00:08:50 ◼   ► someone else's source code or whatever [TS]

00:08:51 ◼   ► for people who aren't into that I can [TS]

00:08:52 ◼   ► see how it's annoying so he made his own [TS]

00:08:54 ◼   ► little OS ten GCC installer which was [TS]

00:08:57 ◼   ► just like let me just rip out the [TS]

00:08:59 ◼   ► command line parts and wrap that up into [TS]

00:09:01 ◼   ► an easy to install package so say oh if [TS]

00:09:03 ◼   ► you just want to use homebrew to like [TS]

00:09:04 ◼   ► install some little open-source piece of [TS]

00:09:07 ◼   ► software right you don't need all of [TS]

00:09:09 ◼   ► xcode just get my little installer was [TS]

00:09:10 ◼   ► like you know 100 Meg's or something and [TS]

00:09:12 ◼   ► it will put all that stuff in there and [TS]

00:09:13 ◼   ► it was a little bit sketchy because [TS]

00:09:14 ◼   ► there's some files that he couldn't [TS]

00:09:16 ◼   ► distribute that were part of xcode [TS]

00:09:18 ◼   ► because because of licensing [TS]

00:09:21 ◼   ► restrictions you know they weren't GPL [TS]

00:09:22 ◼   ► then he was mixing with GPL all that [TS]

00:09:23 ◼   ► stuff so as part of mountain lion [TS]

00:09:26 ◼   ► actually Apple contacted him and talked [TS]

00:09:28 ◼   ► to him about that tool and then didn't [TS]

00:09:30 ◼   ► say anything well and as part of [TS]

00:09:31 ◼   ► mountain line suddenly Apple has an [TS]

00:09:32 ◼   ► official command-line tools for Xcode [TS]

00:09:35 ◼   ► download which is 171 megabytes it's [TS]

00:09:37 ◼   ► officially from Apple totally supported [TS]

00:09:38 ◼   ► and if you just want to use homebrew to [TS]

00:09:40 ◼   ► install some UNIX software you no longer [TS]

00:09:42 ◼   ► have to download gigabytes of Xcode just [TS]

00:09:44 ◼   ► go get this free download link is in the [TS]

00:09:46 ◼   ► show notes and it's directly from Apple [TS]

00:09:48 ◼   ► and great there's even there's even a [TS]

00:09:50 ◼   ► supported way now to uninstall the [TS]

00:09:52 ◼   ► developer tools I'm not sure if this was [TS]

00:09:54 ◼   ► around before but he's suggesting in the [TS]

00:09:57 ◼   ► link that in the story that he wrote [TS]

00:09:59 ◼   ► that you link to that you can and [TS]

00:10:02 ◼   ► potentially should uninstall the [TS]

00:10:05 ◼   ► developer tools I'll tell you what I'll [TS]

00:10:06 ◼   ► tell you where this is this is really [TS]

00:10:07 ◼   ► useful or I'll tell you who this is [TS]

00:10:08 ◼   ► useful for and and and why I really am [TS]

00:10:11 ◼   ► thrilled about this is we use a number [TS]

00:10:13 ◼   ► of Mac minis behind the scenes for for [TS]

00:10:16 ◼   ► 5x5 and I host them over at Mac Mini [TS]

00:10:18 ◼   ► Colo net and what a pain it is to have [TS]

00:10:21 ◼   ► to go and install Xcode you know remote [TS]

00:10:24 ◼   ► to the machine visually install Xcode [TS]

00:10:27 ◼   ► wait for it to download and all of that [TS]

00:10:29 ◼   ► stuff when I'm never gonna launch Xcode [TS]

00:10:32 ◼   ► on a remote Mac Mini I just but I do [TS]

00:10:34 ◼   ► need it to build a do need to build some [TS]

00:10:38 ◼   ► of these tools that's a great thing and [TS]

00:10:39 ◼   ► again for people who have no interest in [TS]

00:10:42 ◼   ► running Xcode ever maybe their rails [TS]

00:10:44 ◼   ► developers but they need to install [TS]

00:10:46 ◼   ► things locally or they wanted you know [TS]

00:10:47 ◼   ► who knows this is so great and it's so [TS]

00:10:50 ◼   ► great to see that Apple reached out to [TS]

00:10:52 ◼   ► the guy and integrated it instead of [TS]

00:10:56 ◼   ► just doing something like it and you [TS]

00:10:59 ◼   ► know they involved them it was nice [TS]

00:11:04 ◼   ► my mute key isn't working in Skype [TS]

00:11:06 ◼   ► anymore it started like two weeks ago [TS]

00:11:07 ◼   ► you and Marco both wanting to mute [TS]

00:11:09 ◼   ► constantly what's going on you have to [TS]

00:11:11 ◼   ► me asking about the shuttle I have a [TS]

00:11:13 ◼   ► cold now I'm blowing my nose that just [TS]

00:11:14 ◼   ► blew my nose hope you didn't hear it no [TS]

00:11:16 ◼   ► I did menu and do it all right on this [TS]

00:11:19 ◼   ► line uninstalling the dev tools with [TS]

00:11:21 ◼   ► that tool from Apple that makes me feel [TS]

00:11:22 ◼   ► good when they provided tool for because [TS]

00:11:24 ◼   ► then you expect it to work very hot and [TS]

00:11:26 ◼   ► there's an interesting reason why you [TS]

00:11:27 ◼   ► might want to uninstall them because the [TS]

00:11:29 ◼   ► new way Xcode works which we might get [TS]

00:11:31 ◼   ► to depending on how we go all right so [TS]

00:11:33 ◼   ► that's that's Mountain Lion related [TS]

00:11:35 ◼   ► because that was released at the same [TS]

00:11:36 ◼   ► time as Mountain Lion so now now I'm [TS]

00:11:37 ◼   ► lion feels like I just did our Maximus [TS]

00:11:41 ◼   ► then review doesn't it feel like that it [TS]

00:11:43 ◼   ► feels like I didn't I just do this I'm [TS]

00:11:44 ◼   ► still almost recovering yeah some people [TS]

00:11:48 ◼   ► haven't finished reading it yet it just [TS]

00:11:51 ◼   ► shows they got to the boring part it's [TS]

00:11:53 ◼   ► true couldn't recover I got people [TS]

00:11:55 ◼   ► tweeted me this they must have like you [TS]

00:11:56 ◼   ► know got to a boring part and stopped [TS]

00:11:57 ◼   ► reading and just that all go back to [TS]

00:11:59 ◼   ► some other time and now there's another [TS]

00:12:00 ◼   ► OS announced yeah where do you want to [TS]

00:12:04 ◼   ► start with this there's so much ready [TS]

00:12:06 ◼   ► want to start I have the only thing I [TS]

00:12:07 ◼   ► definitely do want to talk about is [TS]

00:12:08 ◼   ► gatekeeper but we can start any place [TS]

00:12:11 ◼   ► you want ah gatekeeper is probably an [TS]

00:12:14 ◼   ► excellent place to start if that's where [TS]

00:12:16 ◼   ► you'd like one thing I would like to ask [TS]

00:12:18 ◼   ► before that [TS]

00:12:19 ◼   ► have you tried out messages in in place [TS]

00:12:23 ◼   ► of iChat I have oh I installed it and [TS]

00:12:26 ◼   ► played with it a little bit I didn't I [TS]

00:12:27 ◼   ► haven't been using it using it for I am [TS]

00:12:28 ◼   ► did you uninstall it no not yet I used [TS]

00:12:32 ◼   ► it for a day and I uninstalled it and [TS]

00:12:34 ◼   ► I'll tell you the only reason that I did [TS]

00:12:37 ◼   ► this I loved the functionality that it [TS]

00:12:39 ◼   ► brought but there is something that was [TS]

00:12:40 ◼   ► going on with it there's a little bit a [TS]

00:12:42 ◼   ► little bit jarring and I'm curious to [TS]

00:12:45 ◼   ► know if you experienced this because I [TS]

00:12:47 ◼   ► know you have complained about similar [TS]

00:12:51 ◼   ► things there's a little there's a little [TS]

00:12:53 ◼   ► sidebar or if you want to call it a [TS]

00:12:54 ◼   ► left-hand pane that has a list of the [TS]

00:12:57 ◼   ► people that you are chatting with if you [TS]

00:12:59 ◼   ► have multiple chats to three at a time [TS]

00:13:02 ◼   ► and when you send or receive a new [TS]

00:13:05 ◼   ► message the person for whom you have [TS]

00:13:07 ◼   ► communicated just then with that their [TS]

00:13:10 ◼   ► name which is actually it's relatively [TS]

00:13:13 ◼   ► tall kind of kind of block on the left [TS]

00:13:16 ◼   ► hand pane will [TS]

00:13:17 ◼   ► Lyde up above the other ones and if you [TS]

00:13:20 ◼   ► happen to be receiving multiple messages [TS]

00:13:22 ◼   ► at one time or within closed time to [TS]

00:13:26 ◼   ► each other the this this left-hand pane [TS]

00:13:28 ◼   ► is constantly shifting and sliding up [TS]

00:13:31 ◼   ► and up and down and other things moving [TS]

00:13:32 ◼   ► around and you're like why is this thing [TS]

00:13:34 ◼   ► moving constantly your click target to [TS]

00:13:37 ◼   ► pick the person is constantly changing [TS]

00:13:40 ◼   ► and it's a sort of jarring activity that [TS]

00:13:43 ◼   ► seems to be happening by itself in a [TS]

00:13:46 ◼   ► slightly disturbing way at now people [TS]

00:13:50 ◼   ► have been quick to point out well this [TS]

00:13:52 ◼   ► is exactly the way that it works on the [TS]

00:13:53 ◼   ► iPad this is the same way the iMessage [TS]

00:13:55 ◼   ► app works on the iPad and that's exactly [TS]

00:13:58 ◼   ► why I don't use it on the iPad because I [TS]

00:14:00 ◼   ► don't like seeing now it's a little less [TS]

00:14:02 ◼   ► jarring because of course with [TS]

00:14:03 ◼   ► everything on iOS it's a full screen app [TS]

00:14:05 ◼   ► using this in the full screen didn't [TS]

00:14:08 ◼   ► really solve it it just kind of seemed [TS]

00:14:09 ◼   ► silly [TS]

00:14:09 ◼   ► so wondering if you notice that there's [TS]

00:14:12 ◼   ► no way to turn it off apparently you [TS]

00:14:14 ◼   ► should I think there's a prep because I [TS]

00:14:16 ◼   ► recall seeing a preference for reorder [TS]

00:14:19 ◼   ► the sidebar thing I'm not don't have the [TS]

00:14:22 ◼   ► messages happen from me now so I can't [TS]

00:14:23 ◼   ► like were you sure there's not a [TS]

00:14:24 ◼   ► preference for that I it's certainly [TS]

00:14:26 ◼   ► possible that I missed it of course I [TS]

00:14:28 ◼   ► could have missed there you uninstalled [TS]

00:14:29 ◼   ► it by now see again well it's easy to [TS]

00:14:31 ◼   ► put it back but I don't have it on the [TS]

00:14:33 ◼   ► computer anymore because it was going [TS]

00:14:35 ◼   ► crazy but here's here's the thing I [TS]

00:14:37 ◼   ► thought that you it was when that [TS]

00:14:40 ◼   ► sorting menu when I had the thing [TS]

00:14:42 ◼   ► selected and went to the View menu went [TS]

00:14:43 ◼   ► to the sort I thought it was for the [TS]

00:14:45 ◼   ► regular buddy list there wasn't anything [TS]

00:14:47 ◼   ► in there that I assignment well I should [TS]

00:14:49 ◼   ► join the chatroom I then see if they're [TS]

00:14:51 ◼   ► shouting in there of course you can [TS]

00:14:53 ◼   ► change it they're not he's I don't know [TS]

00:14:54 ◼   ► how many people have used iMessage but I [TS]

00:14:55 ◼   ► could swear there was an option in there [TS]

00:14:56 ◼   ► I'd oh yeah animation like that I don't [TS]

00:14:59 ◼   ► like seeing things move out of the [TS]

00:15:00 ◼   ► corner of my eye yeah I don't use I [TS]

00:15:02 ◼   ► don't use iChat I use a diem for my I am [TS]

00:15:05 ◼   ► so that's that's why having installed is [TS]

00:15:07 ◼   ► not going to bother me because I'd never [TS]

00:15:09 ◼   ► use that but I don't like the UI so far [TS]

00:15:11 ◼   ► and I know I don't like things [TS]

00:15:12 ◼   ► integrated into one window I like [TS]

00:15:14 ◼   ► separate windows for people I like but [TS]

00:15:15 ◼   ► Adium remembers the size and position of [TS]

00:15:17 ◼   ► my separate windows yeah you know so I [TS]

00:15:20 ◼   ► don't think I'll be using that I really [TS]

00:15:21 ◼   ► what I was really hoping for is that [TS]

00:15:22 ◼   ► they would break out FaceTime from it [TS]

00:15:25 ◼   ► they're like oh now finally they're [TS]

00:15:27 ◼   ► gonna have messages which will just be [TS]

00:15:29 ◼   ► for text-based things that folds in SM [TS]

00:15:31 ◼   ► SN aim and jabber and all that other [TS]

00:15:33 ◼   ► stuff right and then they'll have [TS]

00:15:34 ◼   ► FaceTime which is clearly the video [TS]

00:15:35 ◼   ► beside chat was weird because it was [TS]

00:15:36 ◼   ► like you did video there too but you [TS]

00:15:38 ◼   ► also have the FaceTime application so [TS]

00:15:40 ◼   ► you know is this big consolidation of [TS]

00:15:41 ◼   ► applications that they're doing a [TS]

00:15:43 ◼   ► mountain line like finally they'll [TS]

00:15:44 ◼   ► they'll separate stuff out but no it's [TS]

00:15:46 ◼   ► still this video so I'm confused how [TS]

00:15:47 ◼   ► messages has anything to do with video [TS]

00:15:49 ◼   ► or screen sharing but you know baby [TS]

00:15:52 ◼   ► steps I guess actually before we get to [TS]

00:15:55 ◼   ► gate keeper I'll talk about two minor [TS]

00:15:57 ◼   ► topics one is the super weird release [TS]

00:16:02 ◼   ► experience or at least weird for Apple [TS]

00:16:05 ◼   ► the idea that there's no no invitation [TS]

00:16:08 ◼   ► that goes out in the mail with a little [TS]

00:16:09 ◼   ► picture and some words and press doesn't [TS]

00:16:11 ◼   ► fly to California and stand in front of [TS]

00:16:12 ◼   ► people and they get presented instead [TS]

00:16:14 ◼   ► they call individual people in the media [TS]

00:16:16 ◼   ► have them come in secret and give them a [TS]

00:16:19 ◼   ► keynote for one where they do the [TS]

00:16:22 ◼   ► keynote presentation and you're the only [TS]

00:16:24 ◼   ► one in the audience yeah I guess I [TS]

00:16:25 ◼   ► wonder if you feel like you have to [TS]

00:16:26 ◼   ► applaud like yeah hey good good chop [TS]

00:16:28 ◼   ► fill but he needs the feedback or just [TS]

00:16:30 ◼   ► sit there stone-faced with your arms [TS]

00:16:32 ◼   ► folded [TS]

00:16:32 ◼   ► but Gruber had a great post about his [TS]

00:16:34 ◼   ► experience doing that and as far as I [TS]

00:16:37 ◼   ► know he's the only one who's posted [TS]

00:16:38 ◼   ► about his experiences doing that and [TS]

00:16:40 ◼   ► that this is just it's just weird for [TS]

00:16:42 ◼   ► Apple this is a change in the way that [TS]

00:16:44 ◼   ► they release things and as Gruber [TS]

00:16:46 ◼   ► alluded to the obvious question which [TS]

00:16:48 ◼   ► she was too uncomfortable to ask is you [TS]

00:16:51 ◼   ► know we're doing things differently now [TS]

00:16:53 ◼   ► now being like after Steve has gone you [TS]

00:16:56 ◼   ► don't want to bring that up obviously [TS]

00:16:57 ◼   ► it's a little insensitive but it it's [TS]

00:17:00 ◼   ► hard not to make that connection that [TS]

00:17:01 ◼   ► now apple's decided to do things [TS]

00:17:03 ◼   ► differently and you know how many years [TS]

00:17:06 ◼   ► have Steve did we have from 1997 until [TS]

00:17:09 ◼   ► 2011 and then he leaves and suddenly the [TS]

00:17:11 ◼   ► way they do things changes it could just [TS]

00:17:12 ◼   ► be a natural evolution this was going to [TS]

00:17:13 ◼   ► happen anyway [TS]

00:17:14 ◼   ► and it also could just be an experiment [TS]

00:17:16 ◼   ► that Apple's trying but that totally [TS]

00:17:18 ◼   ► caught me by surprise that they would [TS]

00:17:20 ◼   ► not actually have an event for this you [TS]

00:17:23 ◼   ► know it didn't even get the homepage I [TS]

00:17:25 ◼   ► didn't even get the Apple comm homepage [TS]

00:17:27 ◼   ► the iPhone 4 I stayed there the whole [TS]

00:17:28 ◼   ► time mountain lion just got like one of [TS]

00:17:29 ◼   ► the three boxes and the bottom so that [TS]

00:17:33 ◼   ► was very surprising to me a mountain [TS]

00:17:37 ◼   ► lion itself I think has too many [TS]

00:17:40 ◼   ► syllables too many syllables too many [TS]

00:17:43 ◼   ► syllables it is the is there [TS]

00:17:45 ◼   ► record-holder for the largest number of [TS]

00:17:46 ◼   ► syllables a big cat name right the [TS]

00:17:48 ◼   ► previous record-holder was snow leopard [TS]

00:17:50 ◼   ► with just three mountain minus 4 you [TS]

00:17:53 ◼   ► could slur together if you want uh but [TS]

00:17:56 ◼   ► it does doesn't roll off the tongue by [TS]

00:17:57 ◼   ► but they dropped mac from mac OS so and [TS]

00:18:00 ◼   ► maybe they have a quote they bought it [TS]

00:18:01 ◼   ► yeah they had to they have to keep it [TS]

00:18:03 ◼   ► they had to keep it up [TS]

00:18:04 ◼   ► it had a limit rather a limit on [TS]

00:18:06 ◼   ► syllables they were we afford speak over [TS]

00:18:08 ◼   ► three syllables in the cat name we got a [TS]

00:18:09 ◼   ► cut one off or I drop the Mac but they [TS]

00:18:11 ◼   ► were doing that the last time with lion [TS]

00:18:12 ◼   ► they were doing OS 10 lion all over the [TS]

00:18:14 ◼   ► place but they were inconsistent some [TS]

00:18:15 ◼   ► things that Mac some things as I was ten [TS]

00:18:17 ◼   ► seems like like the marketing department [TS]

00:18:20 ◼   ► really wanted always ten lion but a lot [TS]

00:18:23 ◼   ► of the code and the developers you know [TS]

00:18:25 ◼   ► all over the all over the actual OS [TS]

00:18:27 ◼   ► itself you could see Mac os10 [TS]

00:18:28 ◼   ► I'll be interesting see a mountain lion [TS]

00:18:30 ◼   ► if the marketing department puts its [TS]

00:18:32 ◼   ► foot down with the developers and says [TS]

00:18:35 ◼   ► every place that this operating system [TS]

00:18:37 ◼   ► name appears in the operating system [TS]

00:18:39 ◼   ► itself get rid of the Mac part well they [TS]

00:18:40 ◼   ► have it is it is official it's been [TS]

00:18:42 ◼   ► covered in some different places but [TS]

00:18:43 ◼   ► Nilay Patel friend of mine over at the [TS]

00:18:45 ◼   ► verge has a little article which I will [TS]

00:18:48 ◼   ► put into the show notes that he actually [TS]

00:18:52 ◼   ► here here's what he says there's an [TS]

00:18:54 ◼   ► equally big change quietly afoot in the [TS]

00:18:56 ◼   ► Mac the Mac in Mac OS 10 is no more [TS]

00:18:59 ◼   ► instead Apple's desktop operating system [TS]

00:19:01 ◼   ► is now simply called OS 10 we confirm [TS]

00:19:03 ◼   ► the official name change with Apple who [TS]

00:19:05 ◼   ► told us that the preferred full name is [TS]

00:19:08 ◼   ► OS 10 mountain lion and a quick look [TS]

00:19:11 ◼   ► around the company's new mountain lion [TS]

00:19:12 ◼   ► pages reveals that the tweak is already [TS]

00:19:14 ◼   ► well in effect that's not to say that [TS]

00:19:16 ◼   ► the Mac brand has been demoted as it's [TS]

00:19:18 ◼   ► still used throughout Apple site it [TS]

00:19:20 ◼   ► appears that Mac is being used to [TS]

00:19:21 ◼   ► identify hardware products while OS 10 [TS]

00:19:23 ◼   ► refers to the software as with [TS]

00:19:25 ◼   ► everything else about mountain lion that [TS]

00:19:27 ◼   ► matches the iOS naming scheme of calling [TS]

00:19:28 ◼   ► the iPhone and iPad by separate names [TS]

00:19:31 ◼   ► than the other than the OS etc etc so [TS]

00:19:33 ◼   ► yeah and that was probably the real [TS]

00:19:37 ◼   ► policy in line I don't know of anyone [TS]

00:19:39 ◼   ► who's never asked that but having the [TS]

00:19:40 ◼   ► policy and actually expunging all the [TS]

00:19:42 ◼   ► instances of the capital m.a.c from the [TS]

00:19:45 ◼   ► strings that are part of the operating [TS]

00:19:47 ◼   ► system are two separate things so we'll [TS]

00:19:49 ◼   ► see if they get that consistent I [TS]

00:19:50 ◼   ► seriously speaking what like why did [TS]

00:19:52 ◼   ► they leave Mac off the is did he say [TS]

00:19:56 ◼   ► that Apple said that they're trying to [TS]

00:19:58 ◼   ► leave Mac on [TS]

00:19:59 ◼   ► for hardware is he just deriving that [TS]

00:20:00 ◼   ► from the fact that it's still attached [TS]

00:20:02 ◼   ► to the hardware but not attached to the [TS]

00:20:03 ◼   ► software I think the latter I think he [TS]

00:20:05 ◼   ► is that is his what is he reading [TS]

00:20:09 ◼   ► yeah he's inferring that from what [TS]

00:20:10 ◼   ► they're saying I think he's probably [TS]

00:20:12 ◼   ► right and it would make sense but yeah [TS]

00:20:16 ◼   ► he did I don't think that they told him [TS]

00:20:17 ◼   ► that yeah I could ask him I think [TS]

00:20:20 ◼   ► leaving off the Mac oh I'm just [TS]

00:20:25 ◼   ► speculating just like he was but it [TS]

00:20:26 ◼   ► strikes me as a recognition that like it [TS]

00:20:32 ◼   ► or not having a Mac even in this day and [TS]

00:20:35 ◼   ► age is still there's like a stigma [TS]

00:20:37 ◼   ► attached like you're not like you don't [TS]

00:20:39 ◼   ► have a PC you have a Mac and they want [TS]

00:20:44 ◼   ► the brand of the operating system not to [TS]

00:20:46 ◼   ► be tied to any of the baggage that might [TS]

00:20:50 ◼   ► be the bad baggage that comes along with [TS]

00:20:52 ◼   ► Mac as far as mass market penetration [TS]

00:20:54 ◼   ► goes like I see it as trying to crank up [TS]

00:20:59 ◼   ► the glass ceiling on possible Mac [TS]

00:21:01 ◼   ► ownership because you know iPhone is [TS]

00:21:03 ◼   ► sound like gangbusters and everything [TS]

00:21:04 ◼   ► like that but it's like vote my one of [TS]

00:21:06 ◼   ► my favorite things to think about is [TS]

00:21:07 ◼   ► what is the glass ceiling on Mac market [TS]

00:21:10 ◼   ► share in the PC market now it could be [TS]

00:21:12 ◼   ► just the PC market become so unimportant [TS]

00:21:13 ◼   ► that who that cares but still now even [TS]

00:21:15 ◼   ► the Mac growing like crazy and [TS]

00:21:17 ◼   ► outgrowing the market for you know six [TS]

00:21:18 ◼   ► years running [TS]

00:21:20 ◼   ► what are they at like now single-digit [TS]

00:21:23 ◼   ► percentage is still the PC market maybe [TS]

00:21:25 ◼   ► double depending on where you're [TS]

00:21:26 ◼   ► measuring it from I think it's still [TS]

00:21:28 ◼   ► single but yeah and and you end so maybe [TS]

00:21:32 ◼   ► they're like look we need some Headroom [TS]

00:21:33 ◼   ► here now that the PC market is that [TS]

00:21:36 ◼   ► important clearly the future is in iOS [TS]

00:21:37 ◼   ► and all that stuff but what geez [TS]

00:21:39 ◼   ► wouldn't it be nice to have everyone [TS]

00:21:41 ◼   ► using a Mac and maybe they think one of [TS]

00:21:43 ◼   ► the barriers there is the Mac name I [TS]

00:21:46 ◼   ► don't know this is the type of thing [TS]

00:21:48 ◼   ► that they're not going to talk about [TS]

00:21:49 ◼   ► they're going to tell you what they're [TS]

00:21:49 ◼   ► doing and maybe give you a picture I [TS]

00:21:53 ◼   ► think you'll believe but I'm not sure [TS]

00:21:54 ◼   ► what the real reason is but the fact [TS]

00:21:56 ◼   ► that there's lots of extra syllables is [TS]

00:21:58 ◼   ► just as a good enough reason as far as [TS]

00:21:59 ◼   ► I'm concerned so the short one that [TS]

00:22:01 ◼   ► everyone is using is mul oh you're down [TS]

00:22:03 ◼   ► with that Molo molo from mountain lion [TS]

00:22:06 ◼   ► No [TS]

00:22:07 ◼   ► I haven't even turned yet I think with [TS]

00:22:09 ◼   ► JLo the first one to do is horrible [TS]

00:22:12 ◼   ► JLo Joe como lo it's terrible [TS]

00:22:15 ◼   ► you know like Malo people doing in [TS]

00:22:17 ◼   ► tweets busy I don't have room and you [TS]

00:22:19 ◼   ► know why not this 10.8 I mean you need a [TS]

00:22:23 ◼   ► text expander shortcut if you're writing [TS]

00:22:24 ◼   ► an article about it just you can type [TS]

00:22:26 ◼   ► molo and then it's panda mole oh yeah [TS]

00:22:31 ◼   ► terrible yeah so we continue it and so [TS]

00:22:35 ◼   ► as for the yearly thing no more yeah [TS]

00:22:38 ◼   ► yeah for everyone so for people who [TS]

00:22:41 ◼   ► don't know what this is apple also [TS]

00:22:42 ◼   ► announced that they are on now a yearly [TS]

00:22:45 ◼   ► schedule for OS 10 releases so the 10.8 [TS]

00:22:50 ◼   ► will be coming out and from from the [TS]

00:22:52 ◼   ► release of 10.8 every year we're going [TS]

00:22:55 ◼   ► to have a new version of the of the [TS]

00:23:00 ◼   ► operating system they were not clear [TS]

00:23:02 ◼   ► whether that was going to be a version [TS]

00:23:08 ◼   ► in other words like we had lion which [TS]

00:23:10 ◼   ► was big now we have mountain lion which [TS]

00:23:12 ◼   ► even though it has the sub cat name the [TS]

00:23:16 ◼   ► way that leopard had Snow Leopard if we [TS]

00:23:19 ◼   ► remember back to snow leopard Snow [TS]

00:23:21 ◼   ► Leopard they really didn't introduce new [TS]

00:23:23 ◼   ► features they just made everything [TS]

00:23:24 ◼   ► better faster and more stable and as [TS]

00:23:27 ◼   ► I've mentioned on the other shows in my [TS]

00:23:29 ◼   ► experience and most experience of people [TS]

00:23:31 ◼   ► i've talked with it has been one of the [TS]

00:23:33 ◼   ► most if not the most stable bug-free [TS]

00:23:35 ◼   ► release of OS 10 in history Snow Leopard [TS]

00:23:39 ◼   ► now mountain lion is not - Snow Leopard [TS]

00:23:44 ◼   ► what you know it's not an acquits not [TS]

00:23:46 ◼   ► bug fixes more stable I mean maybe we'll [TS]

00:23:49 ◼   ► get that but it's plenty of new features [TS]

00:23:51 ◼   ► it's a lot of redesign it's a bunch of [TS]

00:23:53 ◼   ► new stuff and the implication is that [TS]

00:23:56 ◼   ► they're moving forward they're plowing [TS]

00:23:57 ◼   ► ahead does that concern you at all [TS]

00:23:59 ◼   ► because I know you've expressed what [TS]

00:24:01 ◼   ► what I have expressed also which is that [TS]

00:24:03 ◼   ► lion is not always maybe as reliable and [TS]

00:24:06 ◼   ► stable as we'd like it to be well the [TS]

00:24:09 ◼   ► first concern is about uh writing [TS]

00:24:12 ◼   ► schedules can I write something as long [TS]

00:24:14 ◼   ► as I've used them in writing every year [TS]

00:24:16 ◼   ► and that's exacerbated by the fact that [TS]

00:24:20 ◼   ► that if they stick the summer releases [TS]

00:24:22 ◼   ► you know quote-unquote coming out in [TS]

00:24:24 ◼   ► summer whatever that that means and [TS]

00:24:26 ◼   ► guess when WWDC is it's also summer none [TS]

00:24:30 ◼   ► of them neither one of those things have [TS]

00:24:32 ◼   ► actual dates and I do rely on the [TS]

00:24:34 ◼   ► information disseminated at WABC [TS]

00:24:38 ◼   ► and a tremendous amount when writing my [TS]

00:24:41 ◼   ► reviews so it's it's the same place we [TS]

00:24:43 ◼   ► were with line like oh geez are they [TS]

00:24:44 ◼   ► going to release it before the show in [TS]

00:24:45 ◼   ► which case that I'm screwed either way [TS]

00:24:47 ◼   ► are they going to release it at the show [TS]

00:24:50 ◼   ► I'm still kind of screwed if they [TS]

00:24:51 ◼   ► release it two weeks after the show then [TS]

00:24:53 ◼   ► I'd still like to go because maybe if I [TS]

00:24:55 ◼   ► don't go to the W everybody see they [TS]

00:24:58 ◼   ► talk about it and then two weeks later [TS]

00:25:00 ◼   ► released the OS and then release the [TS]

00:25:02 ◼   ► videos and so I won't have no time to [TS]

00:25:03 ◼   ► watch the stuff or say they release the [TS]

00:25:05 ◼   ► videos right the day after watc and then [TS]

00:25:07 ◼   ► I have to watch them all you know in [TS]

00:25:10 ◼   ► time to beat the release date so it adds [TS]

00:25:14 ◼   ► a lot of uncertainty for me about what [TS]

00:25:17 ◼   ► kind of volume I can produce and how [TS]

00:25:19 ◼   ► much detail I can go into and whether I [TS]

00:25:21 ◼   ► can get the information I need because [TS]

00:25:23 ◼   ► it really depends on when WWC Falls and [TS]

00:25:25 ◼   ► when the releases so I'm very nervous [TS]

00:25:26 ◼   ► about that I now as for the content of [TS]

00:25:29 ◼   ► the release you would assume that if [TS]

00:25:33 ◼   ► they're going to go yearly they can't [TS]

00:25:34 ◼   ► put as much stuff in maybe that's not [TS]

00:25:37 ◼   ► true I obviously you said you know snow [TS]

00:25:41 ◼   ► leopards and you know no new features ah [TS]

00:25:43 ◼   ► but they spent a long time on it it's [TS]

00:25:46 ◼   ► not it when people think about did they [TS]

00:25:48 ◼   ► put lots of why should I buy it did the [TS]

00:25:49 ◼   ► plots of stuff and it's like they want [TS]

00:25:51 ◼   ► to see stuff they can seen screenshots [TS]

00:25:52 ◼   ► so I measured in that regard [TS]

00:25:54 ◼   ► Mountain Lion has all much new stuff has [TS]

00:25:57 ◼   ► got tirely new applications new [TS]

00:25:59 ◼   ► interfaces for old applications you know [TS]

00:26:01 ◼   ► if you were just a look at screenshot [TS]

00:26:03 ◼   ► you see that look you say that looks [TS]

00:26:04 ◼   ► nothing like line I don't have that on [TS]

00:26:05 ◼   ► line and that Sun you know but does that [TS]

00:26:08 ◼   ► take longer that take more time and [TS]

00:26:10 ◼   ► effort than Snow Leopard and do they [TS]

00:26:12 ◼   ► have as much time for internal changes [TS]

00:26:15 ◼   ► which I usually have a whole section [TS]

00:26:16 ◼   ► dedicated to internal changes maybe [TS]

00:26:17 ◼   ► there won't be a lot of internal changes [TS]

00:26:19 ◼   ► so I don't know how I'm going to play [TS]

00:26:21 ◼   ► this in terms of getting the review done [TS]

00:26:23 ◼   ► and how much how much is there actually [TS]

00:26:24 ◼   ► to write about in one year every single [TS]

00:26:26 ◼   ► year maybe maybe they still will do kind [TS]

00:26:31 ◼   ► of a tick-tock model in the Intel model [TS]

00:26:33 ◼   ► where [TS]

00:26:34 ◼   ► they'll do lots of core OS changes and [TS]

00:26:36 ◼   ► then they'll add a bunch of fancy apps [TS]

00:26:38 ◼   ► and then Correll has changed since bunch [TS]

00:26:39 ◼   ► of fancy apps the line would be like the [TS]

00:26:41 ◼   ► core OS changes and to fancy apps like [TS]

00:26:44 ◼   ► they redid the address book and some [TS]

00:26:46 ◼   ► other stuff and they mangled Safari and [TS]

00:26:48 ◼   ► you know but it wasn't like this this is [TS]

00:26:50 ◼   ► like you know all those apps you know [TS]

00:26:51 ◼   ► and love that use all the time well [TS]

00:26:53 ◼   ► we're just we're redoing them all and [TS]

00:26:55 ◼   ► yeah some of them we already redid in [TS]

00:26:56 ◼   ► line so you already got the new mail and [TS]

00:26:57 ◼   ► we're not really going crazy with that [TS]

00:26:58 ◼   ► and the new address book will trying to [TS]

00:27:00 ◼   ► tweak a little bit but I chat is gone [TS]

00:27:03 ◼   ► iCal is renamed we're adding you know [TS]

00:27:06 ◼   ► Notification Center and a new notes [TS]

00:27:08 ◼   ► application and just you know that's a [TS]

00:27:11 ◼   ► lot of stuff but I don't know if that [TS]

00:27:13 ◼   ► stuff takes longer than creating a Grand [TS]

00:27:17 ◼   ► Central Dispatch or you know core image [TS]

00:27:20 ◼   ► or something like that or one of those [TS]

00:27:21 ◼   ► core features that came along and the [TS]

00:27:23 ◼   ► other big releases so we're in uncharted [TS]

00:27:27 ◼   ► territory here I don't quite know how [TS]

00:27:29 ◼   ► it's going to go and I don't know what [TS]

00:27:32 ◼   ► kind of beast mountain line is really [TS]

00:27:34 ◼   ► going to be in terms of writing review [TS]

00:27:37 ◼   ► and actually what content is in the OS I [TS]

00:27:41 ◼   ► was very surprised that they released [TS]

00:27:43 ◼   ► the the Developer Preview to at the same [TS]

00:27:45 ◼   ► time although Velma stuff that stuff's [TS]

00:27:48 ◼   ► under NDA right like they have videos in [TS]

00:27:50 ◼   ► their site and any reporter who wrote [TS]

00:27:52 ◼   ► about stuff based on their press [TS]

00:27:53 ◼   ► briefing oh that's fair game but I still [TS]

00:27:56 ◼   ► can't talk about like the stuff that's [TS]

00:27:58 ◼   ► on the developer side right I don't I [TS]

00:28:01 ◼   ► don't know what the rule is on it I [TS]

00:28:02 ◼   ► think so I obviously I can't talk about [TS]

00:28:06 ◼   ► that but there are some internal changes [TS]

00:28:07 ◼   ► they've just started looking at them but [TS]

00:28:09 ◼   ► what's interesting though into that [TS]

00:28:12 ◼   ► point is gosh we get to do our first [TS]

00:28:14 ◼   ► sponsor too but to your point there it [TS]

00:28:17 ◼   ► seems like a lot of the attendees of WDC [TS]

00:28:21 ◼   ► for example there was a really big [TS]

00:28:23 ◼   ► article on panics blog yesterday we all [TS]

00:28:26 ◼   ► know and love panic that they seem to [TS]

00:28:30 ◼   ► have some deep familiarity with a lot of [TS]

00:28:32 ◼   ► the things that were going on in in [TS]

00:28:33 ◼   ► mountain lion I didn't attend WWDC but [TS]

00:28:37 ◼   ► how much of this was common knowledge I [TS]

00:28:39 ◼   ► mean it sound it sure did sound like I [TS]

00:28:41 ◼   ► mean maybe they went to the to the press [TS]

00:28:44 ◼   ► thing they were brought out there I [TS]

00:28:45 ◼   ► don't know they got briefed [TS]

00:28:46 ◼   ► they got briefed that's a [TS]

00:28:47 ◼   ► in brief I think I think one of the [TS]

00:28:49 ◼   ► reasons they got briefed is because they [TS]

00:28:50 ◼   ► made a lot of noise about sandboxing and [TS]

00:28:52 ◼   ► they're a prominent Mac developer and so [TS]

00:28:54 ◼   ► on and so forth [TS]

00:28:56 ◼   ► ah that's incidentally what when the [TS]

00:28:58 ◼   ► announcement came I knew that there was [TS]

00:29:00 ◼   ► something coming but I didn't know the [TS]

00:29:02 ◼   ► details and I also knew about mountain [TS]

00:29:05 ◼   ► lion but I didn't put two and two [TS]

00:29:06 ◼   ► together I'm like well it's not gonna be [TS]

00:29:07 ◼   ► a mountain lion cuz they always send out [TS]

00:29:08 ◼   ► invitations for that so it's got to be [TS]

00:29:10 ◼   ► something else so I was sure it was [TS]

00:29:11 ◼   ► going to be a sandboxing thing because [TS]

00:29:12 ◼   ► developers have a wing for sandboxing [TS]

00:29:14 ◼   ► like a decision from Apple and what to [TS]

00:29:15 ◼   ► do about the whole sandboxing thing like [TS]

00:29:16 ◼   ► keep moving the deadline for enforcing [TS]

00:29:18 ◼   ► sandboxing on all Mac App Store apps and [TS]

00:29:21 ◼   ► that's the type of thing they could do [TS]

00:29:22 ◼   ► without a press thing or announcement so [TS]

00:29:24 ◼   ► I was very surprised when the next day [TS]

00:29:26 ◼   ► Mountain Lion is is here but still no [TS]

00:29:30 ◼   ► announcement on sandboxing and so I [TS]

00:29:32 ◼   ► think panic was brought in because that [TS]

00:29:34 ◼   ► you know there are company that has [TS]

00:29:36 ◼   ► expressed a lot of opinions about both [TS]

00:29:38 ◼   ► of these issues and I think Apple wanted [TS]

00:29:40 ◼   ► to sort of I don't know why I really [TS]

00:29:41 ◼   ► don't know the rhyme reason how Apple [TS]

00:29:43 ◼   ► chooses who to brief like for example I [TS]

00:29:45 ◼   ► think mg Siegler got briefed because [TS]

00:29:48 ◼   ► Jason Snell said he saw him on Apple's [TS]

00:29:50 ◼   ► campus of the day he was getting briefed [TS]

00:29:51 ◼   ► mm-hmm but Ars Technica did not get [TS]

00:29:54 ◼   ► briefed against mg Siegler but why does [TS]

00:29:57 ◼   ► he rate getting briefed but ours doesn't [TS]

00:29:59 ◼   ► like he's one he's one granted a [TS]

00:30:02 ◼   ► prominent blogger but I don't know I [TS]

00:30:06 ◼   ► don't I don't understand how a boy like [TS]

00:30:08 ◼   ► you would think all Apple just wants to [TS]

00:30:10 ◼   ► be people who always say nice things [TS]

00:30:11 ◼   ► about them well mg says he's not a you [TS]

00:30:13 ◼   ► know uncritical of Apple well will we [TS]

00:30:17 ◼   ► ever know will we ever understand I have [TS]

00:30:19 ◼   ► more questions for John Gruber today [TS]

00:30:21 ◼   ► when when we do his show after this one [TS]

00:30:24 ◼   ► as far as how the sort of logistics of [TS]

00:30:26 ◼   ► that work were they all gathered in a [TS]

00:30:28 ◼   ► big room ahead of time where they [TS]

00:30:30 ◼   ► brought up in separate shuttles [TS]

00:30:31 ◼   ► independently with a you know us a [TS]

00:30:34 ◼   ► burlap sack over there hey you know how [TS]

00:30:36 ◼   ► do they do how did they do it [TS]

00:30:37 ◼   ► Gruber points out that that uh Andy NACO [TS]

00:30:39 ◼   ► didn't get briefed either I mean that's [TS]

00:30:42 ◼   ► weird the PR people will call you day of [TS]

00:30:44 ◼   ► but who gets early access how do they [TS]

00:30:46 ◼   ► decide not that I begrudge the people [TS]

00:30:48 ◼   ► who got early access their their access [TS]

00:30:50 ◼   ► but it just seems weird like it's not [TS]

00:30:53 ◼   ► like they're blacklisting people it's [TS]

00:30:55 ◼   ► like look we just got a pic maybe they [TS]

00:30:56 ◼   ► take like one of each like we own one of [TS]

00:30:57 ◼   ► this type of thing one of this type of [TS]

00:30:58 ◼   ► thing and obviously you know the New [TS]

00:31:00 ◼   ► York Times The Wall Street Journal and [TS]

00:31:01 ◼   ► stuff [TS]

00:31:02 ◼   ► that that probably is still frustration [TS]

00:31:04 ◼   ► to people who are in this business it's [TS]

00:31:06 ◼   ► like what we feel like we're doing good [TS]

00:31:07 ◼   ► reporting on Apple and they if they're [TS]

00:31:10 ◼   ► going to be doing this thing where some [TS]

00:31:11 ◼   ► people get early access why don't we get [TS]

00:31:14 ◼   ► it and you don't want to get into the [TS]

00:31:15 ◼   ► game of like oh they only give it to the [TS]

00:31:17 ◼   ► people who write nice things I don't [TS]

00:31:18 ◼   ► think that's true I just think they have [TS]

00:31:20 ◼   ► people they like and have people they [TS]

00:31:21 ◼   ► don't like and that's totally their [TS]

00:31:23 ◼   ► right but it's got to be frustrating if [TS]

00:31:24 ◼   ► you're in this bit because it seems like [TS]

00:31:29 ◼   ► they are well man I understand where [TS]

00:31:33 ◼   ► Apple's coming from right and that you [TS]

00:31:34 ◼   ► don't necessarily want to tell everybody [TS]

00:31:36 ◼   ► but how why not Andy why not have all [TS]

00:31:41 ◼   ► people like you got in you got a brief [TS]

00:31:45 ◼   ► Andy I mean it's not he writes for the [TS]

00:31:47 ◼   ► Chicago sun-times it's not your [TS]

00:31:49 ◼   ► publication and and he's got a really [TS]

00:31:52 ◼   ► big show macbreak weekly I mean it seems [TS]

00:31:54 ◼   ► like he would be the right person now [TS]

00:31:57 ◼   ► anyway yeah and the whole idea like the [TS]

00:32:01 ◼   ► reason you get early access in the [TS]

00:32:02 ◼   ► regular non Apple world is because they [TS]

00:32:04 ◼   ► want to give people who are in the press [TS]

00:32:06 ◼   ► lead time to actually write about [TS]

00:32:08 ◼   ► something so the day of all of a sudden [TS]

00:32:10 ◼   ► a bunch of articles appear about the [TS]

00:32:11 ◼   ► topic about and in the rest of in any [TS]

00:32:13 ◼   ► other industry that's normal like you [TS]

00:32:15 ◼   ► give the car magazines an early look at [TS]

00:32:17 ◼   ► your car so they come to your Center and [TS]

00:32:20 ◼   ► do test drives and I go the whole nine [TS]

00:32:22 ◼   ► yards right and get and then they go [TS]

00:32:24 ◼   ► back and I write their big long article [TS]

00:32:26 ◼   ► about the preview of the new car and [TS]

00:32:27 ◼   ► then like a month later it appears on [TS]

00:32:29 ◼   ► newsstands all at the same time like you [TS]

00:32:30 ◼   ► know the embargo was lifted that's [TS]

00:32:31 ◼   ► that's how regular products always work [TS]

00:32:33 ◼   ► apples has not been like that ever in [TS]

00:32:35 ◼   ► the jobs to era and now they're starting [TS]

00:32:37 ◼   ► to be like that but they're they're [TS]

00:32:39 ◼   ► doing it weirdly like car companies for [TS]

00:32:41 ◼   ► example invite everybody you know if you [TS]

00:32:43 ◼   ► have a car magazine you're invited to [TS]

00:32:44 ◼   ► come out and then it seems that they [TS]

00:32:47 ◼   ► would do it based on like prominence [TS]

00:32:48 ◼   ► like who has a big audience so I don't I [TS]

00:32:51 ◼   ► don't know it's it's strange this is I [TS]

00:32:54 ◼   ► said it's uncharted territory for [TS]

00:32:55 ◼   ► everybody and I'm not sure how they can [TS]

00:32:58 ◼   ► do it and as I think you pointed out [TS]

00:33:00 ◼   ► because it you want on a on a Marcos [TS]

00:33:02 ◼   ► thing why not just invite all the press [TS]

00:33:03 ◼   ► at once why do the keynote for one why [TS]

00:33:06 ◼   ► have all the press in the same room do [TS]

00:33:08 ◼   ► presentation once you know that each [TS]

00:33:10 ◼   ► Coast you know or whatever you want to [TS]

00:33:12 ◼   ► do but individually seems like boy [TS]

00:33:14 ◼   ► Phil's got to be [TS]

00:33:15 ◼   ► prior to given that present right and [TS]

00:33:17 ◼   ► that's that's the John Gruber points out [TS]

00:33:19 ◼   ► he says oh man you know this thing was [TS]

00:33:20 ◼   ► rehearsed and prepared and it was well [TS]

00:33:22 ◼   ► he probably gave it 20 times already you [TS]

00:33:25 ◼   ► know that's why it was so prepared of [TS]

00:33:27 ◼   ► her is not saying I mean not to take [TS]

00:33:29 ◼   ► anything away from the guy clearly they [TS]

00:33:31 ◼   ► took it seriously and I bet you anything [TS]

00:33:33 ◼   ► that the first time was as good as the [TS]

00:33:34 ◼   ► 20th time he did it but I mean it just [TS]

00:33:37 ◼   ► seems it seems very interesting and [TS]

00:33:42 ◼   ► weird to do it that way and it it I [TS]

00:33:45 ◼   ► think it's pretty cool in some ways I [TS]

00:33:48 ◼   ► mean it's gotta me and maybe that's why [TS]

00:33:50 ◼   ► they did it maybe they did it so that [TS]

00:33:52 ◼   ► each individual person who is being [TS]

00:33:53 ◼   ► brought in and briefed felt like it was [TS]

00:33:56 ◼   ► very very special and unique and just [TS]

00:34:00 ◼   ► for them and that's why they did it so [TS]

00:34:02 ◼   ► that each person felt like Apple was [TS]

00:34:05 ◼   ► saying to them we like you we trust you [TS]

00:34:08 ◼   ► be our emissary be our PR department and [TS]

00:34:11 ◼   ► we'll keep doing these really cool [TS]

00:34:12 ◼   ► things for you it's like when you [TS]

00:34:14 ◼   ► separate prisoners when you interrogate [TS]

00:34:15 ◼   ► them that's what it is you know I give [TS]

00:34:19 ◼   ► like after the keynotes they would pull [TS]

00:34:21 ◼   ► in the press to give like you know each [TS]

00:34:23 ◼   ► one goes individually talks to whoever [TS]

00:34:25 ◼   ► Apple represented they don't let they [TS]

00:34:26 ◼   ► don't do the thing where there's a guy [TS]

00:34:27 ◼   ► up there and a mic and a bunch of press [TS]

00:34:29 ◼   ► waving their notepads but they're 40 [TS]

00:34:33 ◼   ► style hats on saying mr. jobs mr. jobs I [TS]

00:34:36 ◼   ► wouldn't you know they don't want that [TS]

00:34:37 ◼   ► environment where the press becomes a [TS]

00:34:38 ◼   ► mob and they're there they're beholden [TS]

00:34:40 ◼   ► to the press times you know like the [TS]

00:34:41 ◼   ► briefing room in the White House that's [TS]

00:34:43 ◼   ► exactly the environment Apple never [TS]

00:34:45 ◼   ► wants to subject itself to they like a [TS]

00:34:47 ◼   ► controlled environment and if it's a [TS]

00:34:49 ◼   ► bunch of Apple guys and one reporter [TS]

00:34:51 ◼   ► that one reporter is clearly not the one [TS]

00:34:54 ◼   ► in control the situation but if you get [TS]

00:34:55 ◼   ► 17 reporters and you get you give the [TS]

00:34:58 ◼   ► presentation fine give it to 17 you know [TS]

00:35:00 ◼   ► they do that all time they come to [TS]

00:35:01 ◼   ► California for press event all the press [TS]

00:35:02 ◼   ► it's in there they get the presentation [TS]

00:35:04 ◼   ► they're done but after that you [TS]

00:35:05 ◼   ► individually get pulled in to talk to [TS]

00:35:07 ◼   ► people about it it's not like they go [TS]

00:35:08 ◼   ► and now we will take questions because [TS]

00:35:10 ◼   ► that's a totally different dynamic yeah [TS]

00:35:12 ◼   ► and Apple clearly favors the dynamic [TS]

00:35:14 ◼   ► where they are the one in control we are [TS]

00:35:16 ◼   ► now presenting you listen no talking no [TS]

00:35:17 ◼   ► questions afterwards you will [TS]

00:35:19 ◼   ► individually come to a bunch of Apple [TS]

00:35:21 ◼   ► people and talk to them with the PR [TS]

00:35:23 ◼   ► person present and there'll be more [TS]

00:35:24 ◼   ► Apple people there than you and there's [TS]

00:35:26 ◼   ► no you will not be able to get [TS]

00:35:28 ◼   ► encouragement from [TS]

00:35:29 ◼   ► other reporters in the room and sort of [TS]

00:35:31 ◼   ► start getting that you know start [TS]

00:35:33 ◼   ► getting your reporter hat on and say [TS]

00:35:35 ◼   ► we're gonna ask about this what about [TS]

00:35:37 ◼   ► this yeah and what about you know they [TS]

00:35:38 ◼   ► don't like that but and it's kind of [TS]

00:35:40 ◼   ► silly like for the briefings up I guess [TS]

00:35:43 ◼   ► it's better to be brief than not to be [TS]

00:35:45 ◼   ► brief but the real issue is early access [TS]

00:35:47 ◼   ► like it's not so much the questions you [TS]

00:35:48 ◼   ► get to ask them because they're never [TS]

00:35:50 ◼   ► gonna it's not like well if I had been [TS]

00:35:52 ◼   ► briefed I could have asked this question [TS]

00:35:53 ◼   ► they would have answered it no they're [TS]

00:35:54 ◼   ► gonna do if they don't want to talk [TS]

00:35:55 ◼   ► about they're going to deflect the other [TS]

00:35:56 ◼   ► professionals here they're not going to [TS]

00:35:57 ◼   ► say hey when's the release date it's [TS]

00:35:59 ◼   ► like oh darn no one thought to ask that [TS]

00:36:00 ◼   ► yeah I asked it then they told me [TS]

00:36:02 ◼   ► they're not going to tell you the [TS]

00:36:02 ◼   ► release date if they decide they're not [TS]

00:36:04 ◼   ► going to tell you the release date but [TS]

00:36:05 ◼   ► it's the fact that you get to take the [TS]

00:36:07 ◼   ► thing home and use it for a week and [TS]

00:36:10 ◼   ► write about it while no one even knows [TS]

00:36:11 ◼   ► it exists so then the day comes out you [TS]

00:36:13 ◼   ► are there deign date with your review [TS]

00:36:16 ◼   ► which must have been this is gonna be a [TS]

00:36:18 ◼   ► strange change for Gruber too because he [TS]

00:36:20 ◼   ► just posted his review of the Steve Jobs [TS]

00:36:21 ◼   ► bio so he's used to being able to have a [TS]

00:36:23 ◼   ► leisurely pace if he's not ready to talk [TS]

00:36:25 ◼   ► about it he's not ready that'll be [TS]

00:36:26 ◼   ► interesting to give him an early look [TS]

00:36:27 ◼   ► and then he doesn't post anything yeah [TS]

00:36:29 ◼   ► all of a sudden no that's a really good [TS]

00:36:31 ◼   ► point and that that's something and he [TS]

00:36:33 ◼   ► said many times is that he likes to take [TS]

00:36:35 ◼   ► his time with stuff and I feel like [TS]

00:36:39 ◼   ► there's the expectation from Apple that [TS]

00:36:41 ◼   ► hey we're gonna give you a private [TS]

00:36:43 ◼   ► keynote and we're gonna send you away [TS]

00:36:45 ◼   ► with a MacBook Air they do have an [TS]

00:36:48 ◼   ► expectation there well there's a [TS]

00:36:51 ◼   ► difference between like I think the [TS]

00:36:52 ◼   ► reason Gruber doesn't want to feel rush [TS]

00:36:55 ◼   ► is because if if you found out about at [TS]

00:36:58 ◼   ► the same time as the rest of the general [TS]

00:36:59 ◼   ► populace the worst thing is to have to [TS]

00:37:01 ◼   ► go and now like get something up that [TS]

00:37:03 ◼   ► day because it's going to be sloppy and [TS]

00:37:05 ◼   ► not to a depth at it like that's not his [TS]

00:37:06 ◼   ► style and that's not the type of [TS]

00:37:07 ◼   ► publication he has yeah but if you give [TS]

00:37:10 ◼   ► if you give you a week with it that's [TS]

00:37:11 ◼   ► that's probably like enough time to to [TS]

00:37:14 ◼   ► get something significant like I think [TS]

00:37:15 ◼   ► mostly he's trying to avoid and I would [TS]

00:37:17 ◼   ► try to avoid too and I do try to avoid [TS]

00:37:19 ◼   ► with my reviews I don't want to like [TS]

00:37:21 ◼   ► have to come up with something day of [TS]

00:37:23 ◼   ► when I've just found out about it and [TS]

00:37:25 ◼   ► because it's just I don't I don't have [TS]

00:37:28 ◼   ► it all settled in my mind at that point [TS]

00:37:29 ◼   ► I don't want to have to write something [TS]

00:37:31 ◼   ► just because that's the kind of [TS]

00:37:32 ◼   ► publication we are we got to have [TS]

00:37:33 ◼   ► something up like this plenty places [TS]

00:37:34 ◼   ► that have to have something up report [TS]

00:37:35 ◼   ► the news give a little bit of commentary [TS]

00:37:37 ◼   ► but on that's not my style [TS]

00:37:39 ◼   ► so a week maybe more than enough time [TS]

00:37:42 ◼   ► to get something out Plus this isn't [TS]

00:37:44 ◼   ► review this is like a preview type of [TS]

00:37:46 ◼   ► thing I mean you saw this with line when [TS]

00:37:49 ◼   ► I never wanted to talk about it because [TS]

00:37:51 ◼   ► I want to save it all for my review I [TS]

00:37:53 ◼   ► still kind of feel that but if they're [TS]

00:37:54 ◼   ► going to go with yearly maybe that [TS]

00:37:56 ◼   ► doesn't fly anymore and maybe it's got [TS]

00:37:58 ◼   ► to be I still just don't want to do one [TS]

00:38:01 ◼   ► review I don't to do seven articles [TS]

00:38:02 ◼   ► about I just want to say look here's my [TS]

00:38:03 ◼   ► review here it is but before leading up [TS]

00:38:05 ◼   ► to it I can discuss it a little bit and [TS]

00:38:08 ◼   ► hash out I guess yeah alright usually [TS]

00:38:10 ◼   ► good at yeah we got to do our four way [TS]

00:38:12 ◼   ► behind way behind John yeah we had a [TS]

00:38:15 ◼   ► really good sponsor a new one I'm going [TS]

00:38:17 ◼   ► to tell you guys all about hover okay [TS]

00:38:20 ◼   ► however makes domain names symbol this [TS]

00:38:21 ◼   ► is what they do okay [TS]

00:38:23 ◼   ► this is like it's like a breath of fresh [TS]

00:38:24 ◼   ► air for domain names that's how I want [TS]

00:38:26 ◼   ► you to frame this in your mind when you [TS]

00:38:28 ◼   ► think about it so I'll tell you what [TS]

00:38:30 ◼   ► some let me tell you first with some [TS]

00:38:31 ◼   ► customers of theirs are saying I went on [TS]

00:38:33 ◼   ► this you heard of Twitter these that I [TS]

00:38:36 ◼   ► have but I muted alright I went I went [TS]

00:38:39 ◼   ► on there use the Twitter here's what [TS]

00:38:41 ◼   ► people saying moving to hover is like [TS]

00:38:43 ◼   ► walking through a dirty closet and [TS]

00:38:46 ◼   ► finding domain Narnia clean simple no [TS]

00:38:49 ◼   ► tricks no upselling and that's the thing [TS]

00:38:51 ◼   ► these guys they do not they do not [TS]

00:38:53 ◼   ► upsell and that's how you'll go around [TS]

00:38:55 ◼   ► you I don't want to name them the ones [TS]

00:38:56 ◼   ► that do this but you know who I'm [TS]

00:38:57 ◼   ► talking about they have it's it's [TS]

00:39:00 ◼   ► garbage you try to get in there you try [TS]

00:39:02 ◼   ► to register domain your ups are a [TS]

00:39:03 ◼   ► million different things oh you wanted [TS]

00:39:05 ◼   ► this you want to sign up for this click [TS]

00:39:07 ◼   ► here to not sign up for these 20 service [TS]

00:39:11 ◼   ► that's it's that's garbage [TS]

00:39:12 ◼   ► however com does not do that here's idea [TS]

00:39:15 ◼   ► they have smart simple tools their goal [TS]

00:39:17 ◼   ► is to make every function from a [TS]

00:39:19 ◼   ► renewing a domain name to changing your [TS]

00:39:20 ◼   ► password whatever it is is intuitive and [TS]

00:39:23 ◼   ► as easy could possibly be [TS]

00:39:25 ◼   ► they have like a FedEx style tracking [TS]

00:39:28 ◼   ► system so when you're doing your domain [TS]

00:39:30 ◼   ► name transfer it like it shows you where [TS]

00:39:32 ◼   ► it is visually in the process I mean [TS]

00:39:34 ◼   ► they're all about making this simple [TS]

00:39:38 ◼   ► they've got tons of helps and tutorials [TS]

00:39:41 ◼   ► they've got a wonderful team that takes [TS]

00:39:44 ◼   ► pride in solving problems if you call [TS]

00:39:46 ◼   ► them from 9 a.m. to 8 p.m. the phone [TS]

00:39:50 ◼   ► rings a human being answers right away [TS]

00:39:52 ◼   ► and they know they get it they'll help [TS]

00:39:54 ◼   ► you now [TS]

00:39:56 ◼   ► thing fancy just good intentions and a [TS]

00:39:57 ◼   ► really great execution so here's what [TS]

00:40:01 ◼   ► you do you go to hover.com slash dan [TS]

00:40:03 ◼   ► sent me and there's a special deal there [TS]

00:40:06 ◼   ► use a coupon code dan sent me just for [TS]

00:40:09 ◼   ► you guys ten percent off so go check it [TS]

00:40:12 ◼   ► out hover calm and if you're still in [TS]

00:40:15 ◼   ► GoDaddy and didn't manage to get all her [TS]

00:40:17 ◼   ► during the last big fit of everyone [TS]

00:40:19 ◼   ► getting off GoDaddy yeah I was just as [TS]

00:40:20 ◼   ► good a time as any why not yeah why wait [TS]

00:40:23 ◼   ► I think I still have one that I couldn't [TS]

00:40:26 ◼   ► get off GoDaddy I think I have like a [TS]

00:40:27 ◼   ► dot name that I couldn't find somebody [TS]

00:40:28 ◼   ► to take just see if Harper takes though [TS]

00:40:30 ◼   ► get off of there man yeah no I got I got [TS]

00:40:33 ◼   ► stuff off when he died and instead of [TS]

00:40:36 ◼   ► like consolidating I spread the love [TS]

00:40:37 ◼   ► around like all right take stuff off [TS]

00:40:39 ◼   ► just put this one up as I didn't like [TS]

00:40:41 ◼   ► everyone says try this one try that one [TS]

00:40:42 ◼   ► so I try mall what do I care [TS]

00:40:44 ◼   ► yeah put a button now my domains are [TS]

00:40:46 ◼   ► spread out across many providers and [TS]

00:40:48 ◼   ► they're all better than GoDaddy though [TS]

00:40:49 ◼   ► all the ones that were recommended to me [TS]

00:40:51 ◼   ► Oh daddy I assume we'll never be a [TS]

00:40:53 ◼   ► sponsor of the show I I have to be [TS]

00:40:56 ◼   ► honest um we do have some standards here [TS]

00:40:59 ◼   ► and if they were to contact me with what [TS]

00:41:02 ◼   ► they are currently offering with what's [TS]

00:41:05 ◼   ► out there right now and godaddy.com if [TS]

00:41:07 ◼   ► they were to inquire and say we'd like I [TS]

00:41:09 ◼   ► would say I'm sorry I don't think that's [TS]

00:41:11 ◼   ► a fit with with the audience if they [TS]

00:41:12 ◼   ► were to redo things change things up [TS]

00:41:14 ◼   ► stop killing elephants whatever I would [TS]

00:41:17 ◼   ► I would definitely talk to him about it [TS]

00:41:19 ◼   ► if they wanted to make a change [TS]

00:41:20 ◼   ► everybody can change Sean I've got open [TS]

00:41:22 ◼   ► like a true businessman kind of is not [TS]

00:41:24 ◼   ► closed the door and going right ship [TS]

00:41:25 ◼   ► they can change you believe they can [TS]

00:41:27 ◼   ► change I believe everybody can change [TS]

00:41:29 ◼   ► its that if I believe in one thing [TS]

00:41:32 ◼   ► fundamentally is that people everybody [TS]

00:41:35 ◼   ► everybody can change and if they sent [TS]

00:41:37 ◼   ► Danica Patrick over [TS]

00:41:38 ◼   ► that's her name maybe that would help it [TS]

00:41:41 ◼   ► wouldn't hurt all right so gatekeeper [TS]

00:41:44 ◼   ► gatekeeper yeah three modes well this is [TS]

00:41:49 ◼   ► interesting because my understanding [TS]

00:41:51 ◼   ► from my my frenzied reading since [TS]

00:41:53 ◼   ► yesterday is that this is another case [TS]

00:41:57 ◼   ► where a third-party developer a [TS]

00:41:59 ◼   ► prominent third-party developer [TS]

00:42:01 ◼   ► apparently had a large amount of [TS]

00:42:03 ◼   ► influence over apples Directioners area [TS]

00:42:05 ◼   ► so will Shipley in November [TS]

00:42:06 ◼   ► of 2011 wrote an article called real [TS]

00:42:09 ◼   ► security Mac os10 requires Apple signed [TS]

00:42:11 ◼   ► certificates it was a blog post right [TS]

00:42:12 ◼   ► discussing sandboxing which is big thing [TS]

00:42:16 ◼   ► that developers are worried about [TS]

00:42:17 ◼   ► because many things that you would [TS]

00:42:19 ◼   ► expect to be able to do are not allowed [TS]

00:42:20 ◼   ► at your sandbox and he looked at it and [TS]

00:42:24 ◼   ► saying what what does sandboxing [TS]

00:42:25 ◼   ► supposed to do in the entitlements and [TS]

00:42:27 ◼   ► the you know you can do you're allowed [TS]

00:42:29 ◼   ► to write files to disk but only in this [TS]

00:42:32 ◼   ► directory every single thing you do you [TS]

00:42:33 ◼   ► have to have an entitlement for doing [TS]

00:42:34 ◼   ► and and the second level is auditing [TS]

00:42:36 ◼   ► where okay you have to submit your [TS]

00:42:37 ◼   ► application to the Mac App Store and [TS]

00:42:38 ◼   ► presumably they look to make sure it's [TS]

00:42:39 ◼   ► not harmful and the Wills point was that [TS]

00:42:43 ◼   ► entitlements and auditing are fine as [TS]

00:42:47 ◼   ► far as the extent but they not really [TS]

00:42:48 ◼   ► are going to help you with malware [TS]

00:42:50 ◼   ► because first of all entitlements like [TS]

00:42:53 ◼   ► if your application needs to do [TS]

00:42:54 ◼   ► something like needs to read from the [TS]

00:42:56 ◼   ► address book because it's an address [TS]

00:42:57 ◼   ► book application if it's malware of [TS]

00:42:58 ◼   ► course it's going to masquerade as an [TS]

00:43:00 ◼   ► address book application and you're [TS]

00:43:01 ◼   ► going to tell the Mac App Store people [TS]

00:43:03 ◼   ► hey I need the read from address book [TS]

00:43:05 ◼   ► entitlement I don't even know if it's [TS]

00:43:06 ◼   ► real entitlement by the way but I need [TS]

00:43:07 ◼   ► whatever entitlement because that's what [TS]

00:43:08 ◼   ► my app does and they go yeah that's fine [TS]

00:43:10 ◼   ► yeah you should have that entitlement [TS]

00:43:11 ◼   ► you are an address book app or whatever [TS]

00:43:12 ◼   ► uh and auditing is you know you can't [TS]

00:43:16 ◼   ► tell from a program whether it's going [TS]

00:43:18 ◼   ► to do something harmful even if you have [TS]

00:43:20 ◼   ► the source code it's very difficult it's [TS]

00:43:21 ◼   ► so both of those things can't possibly [TS]

00:43:24 ◼   ► actually stop malware all they can do is [TS]

00:43:27 ◼   ► make it a little bit harder to sneak [TS]

00:43:29 ◼   ► malware past and so oh well shepley's [TS]

00:43:33 ◼   ► suggestion was that each developer be [TS]

00:43:37 ◼   ► given an individual certificate such [TS]

00:43:38 ◼   ► that when you load their application it [TS]

00:43:42 ◼   ► is inextricably and cryptographically [TS]

00:43:44 ◼   ► linked to their identity that's on file [TS]

00:43:46 ◼   ► with Apple and if it turns out that you [TS]

00:43:49 ◼   ► have mount that you know you've done [TS]

00:43:50 ◼   ► something bad or you're a naughty [TS]

00:43:51 ◼   ► developer it turns out that malware or [TS]

00:43:53 ◼   ► whatever Apple can revoke the [TS]

00:43:55 ◼   ► certificate for that application [TS]

00:43:57 ◼   ► rendering in inert cross all Macs so [TS]

00:44:00 ◼   ► this was bullshit please suggestion and [TS]

00:44:01 ◼   ► you're saying like that sandboxing [TS]

00:44:03 ◼   ► doesn't do this that the approval [TS]

00:44:05 ◼   ► process doesn't do this what you need to [TS]

00:44:06 ◼   ► have is to tie the person to the [TS]

00:44:09 ◼   ► application and have [TS]

00:44:11 ◼   ► a certificate authority controlled by [TS]

00:44:13 ◼   ► Apple that can nuke this app remotely [TS]

00:44:15 ◼   ► and say we found this app is bad kill it [TS]

00:44:18 ◼   ► because all the other things means like [TS]

00:44:20 ◼   ► if you you know if your entitlements and [TS]

00:44:22 ◼   ► auditing stuff let's the malware get [TS]

00:44:24 ◼   ► past then what do you do and like oh my [TS]

00:44:27 ◼   ► god one got passed you have no recourse [TS]

00:44:29 ◼   ► you and and really same like like all [TS]

00:44:30 ◼   ► you actually need is the identity thing [TS]

00:44:33 ◼   ► because once something is malware will [TS]

00:44:34 ◼   ► find out quickly because this is the [TS]

00:44:36 ◼   ► internet and switch it off and then [TS]

00:44:37 ◼   ► problem solved so gatekeeper is [TS]

00:44:41 ◼   ► different less severe and actually a [TS]

00:44:43 ◼   ► little bit simpler than what he [TS]

00:44:44 ◼   ► suggested but it does hinge on the idea [TS]

00:44:46 ◼   ► of connecting developers identities with [TS]

00:44:49 ◼   ► applications that you can prove I am [TS]

00:44:51 ◼   ► company X or person X this is my [TS]

00:44:53 ◼   ► application it is connected to me and [TS]

00:44:56 ◼   ► then it Apple requires you know a name [TS]

00:44:58 ◼   ► and email address a real address like [TS]

00:45:00 ◼   ► whatever they wanted that whatever they [TS]

00:45:02 ◼   ► do for their developer program so I can [TS]

00:45:03 ◼   ► connect this back to a person all the [TS]

00:45:05 ◼   ► way to the point where you can say if [TS]

00:45:06 ◼   ► you did something illegal the people who [TS]

00:45:08 ◼   ► take legal action against you because I [TS]

00:45:09 ◼   ► look this I this is not a mysterious [TS]

00:45:11 ◼   ► application we know the person who made [TS]

00:45:13 ◼   ► this we can find them we have you know [TS]

00:45:15 ◼   ► tax records for them because you know [TS]

00:45:17 ◼   ► like that is not some sort of anonymous [TS]

00:45:21 ◼   ► thing that we don't know where it came [TS]

00:45:22 ◼   ► from [TS]

00:45:23 ◼   ► right but the key difference with [TS]

00:45:25 ◼   ► gatekeeper versus what will Shipley [TS]

00:45:28 ◼   ► suggest it is the gatekeeper doesn't [TS]

00:45:29 ◼   ► have that remote kill switch doesn't [TS]

00:45:31 ◼   ► have the thing the nooks the app [TS]

00:45:33 ◼   ► everywhere and it sounds like well it [TS]

00:45:34 ◼   ► wasn't that the whole point the whole [TS]

00:45:35 ◼   ► point was if malware slips through you [TS]

00:45:37 ◼   ► need this remote kill switch it's it's [TS]

00:45:39 ◼   ► interesting they didn't do that because [TS]

00:45:40 ◼   ► they could have you know it's a similar [TS]

00:45:41 ◼   ► type of thing like all this will nuclei [TS]

00:45:43 ◼   ► but I think they actually have that for [TS]

00:45:44 ◼   ► the app store I'm not sure but all [TS]

00:45:47 ◼   ► gatekeeper does is block the the install [TS]

00:45:50 ◼   ► or launch process there's no kill switch [TS]

00:45:52 ◼   ► to kill the application you already got [TS]

00:45:54 ◼   ► it so when they revoke the certificate [TS]

00:45:58 ◼   ► of bad company bla application bla that [TS]

00:46:00 ◼   ► turns out to be malware it will only [TS]

00:46:02 ◼   ► stop new people from installing it if [TS]

00:46:04 ◼   ► you already have that application and [TS]

00:46:06 ◼   ► have already launched it you are not [TS]

00:46:08 ◼   ► cured of them al where now they have a [TS]

00:46:10 ◼   ► separate process for detecting malware [TS]

00:46:12 ◼   ► and they know the thing that didn't Snow [TS]

00:46:13 ◼   ► Leopard in line where it will say this [TS]

00:46:15 ◼   ► is malware because you recognize the [TS]

00:46:16 ◼   ► signature of Allah ah that seems worse [TS]

00:46:20 ◼   ► is like what if I'm already infected I'm [TS]

00:46:21 ◼   ► not being helped well look once you know [TS]

00:46:23 ◼   ► it's malware from reading the internet [TS]

00:46:24 ◼   ► read [TS]

00:46:24 ◼   ► you don't know like you've already been [TS]

00:46:26 ◼   ► infected by that point so apples not [TS]

00:46:28 ◼   ► taking it on itself to kill that [TS]

00:46:30 ◼   ► application everywhere and it is kind of [TS]

00:46:33 ◼   ► like heavy-handed of like this is an [TS]

00:46:35 ◼   ► application that somebody has and [TS]

00:46:36 ◼   ► they've launched it and run it for [TS]

00:46:37 ◼   ► awhile then all of a sudden the next day [TS]

00:46:38 ◼   ► it doesn't work it's kind of like that [TS]

00:46:40 ◼   ► thing Amazon did with the 1984 book [TS]

00:46:41 ◼   ► where they change the version of it or [TS]

00:46:43 ◼   ► revoked it or whatever people like that [TS]

00:46:44 ◼   ► it's creepy where something you were [TS]

00:46:47 ◼   ► using is fine and then they the next day [TS]

00:46:51 ◼   ► it doesn't work people are pointing out [TS]

00:46:53 ◼   ► in the chat room that I guess maybe they [TS]

00:46:55 ◼   ► don't have a for iOS it's not for [TS]

00:46:56 ◼   ► malware but things like I'm my copy of I [TS]

00:46:58 ◼   ► mean still works just fine you know one [TS]

00:46:59 ◼   ► works fine too and my understanding is [TS]

00:47:01 ◼   ► that if you have if you bought it and or [TS]

00:47:04 ◼   ► I mean if it's free but they still [TS]

00:47:06 ◼   ► consider free like purchasing if you [TS]

00:47:08 ◼   ► have purchased an app even if it is [TS]

00:47:10 ◼   ► later subsequently removed from the [TS]

00:47:12 ◼   ► store you can still get it like I can [TS]

00:47:14 ◼   ► put my name on any of my iOS devices [TS]

00:47:17 ◼   ► that I buy until they change this rule [TS]

00:47:20 ◼   ► forever if I get a new I a new iPad [TS]

00:47:22 ◼   ► today or when the new iPad three comes [TS]

00:47:24 ◼   ► out in March I go get it I can put on a [TS]

00:47:26 ◼   ► Mon that because I already got it [TS]

00:47:27 ◼   ► that's not malware that's just like oh [TS]

00:47:29 ◼   ► we don't approve there right but it's [TS]

00:47:31 ◼   ► something that was that was in the store [TS]

00:47:32 ◼   ► and then got rejected later a remove [TS]

00:47:34 ◼   ► polled later so they can do something [TS]

00:47:36 ◼   ► different with them on a malware all [TS]

00:47:37 ◼   ► right but so the the point of gatekeeper [TS]

00:47:40 ◼   ► is it seems like it leaves people in the [TS]

00:47:43 ◼   ► lurch but the analogy that we'll simply [TS]

00:47:46 ◼   ► made on Twitter what's great is that [TS]

00:47:47 ◼   ► it's like it's like a virus like a real [TS]

00:47:49 ◼   ► virus you don't need to cure people the [TS]

00:47:51 ◼   ► virus you just need to stop its spread [TS]

00:47:53 ◼   ► and that's what gatekeeper does like the [TS]

00:47:55 ◼   ► second they flip that switch you have [TS]

00:47:57 ◼   ► quarantined it that will no longer [TS]

00:47:59 ◼   ► spread anymore because anybody who has [TS]

00:48:00 ◼   ► not already downloaded and launched this [TS]

00:48:02 ◼   ► application will not be able to do so [TS]

00:48:05 ◼   ► because were they to do so they'll see [TS]

00:48:06 ◼   ► the certificates revoked involved and [TS]

00:48:08 ◼   ► they'll get the warning and stuff like [TS]

00:48:09 ◼   ► that right ah now the three the three [TS]

00:48:11 ◼   ► radio buttons you were talking about are [TS]

00:48:12 ◼   ► the different modes that you can run [TS]

00:48:14 ◼   ► your Mac in right one mode is exactly [TS]

00:48:16 ◼   ► like Lion [TS]

00:48:17 ◼   ► you just run whatever the heck you want [TS]

00:48:19 ◼   ► and this you know it's it's exactly the [TS]

00:48:22 ◼   ► same is in line you know when you in [TS]

00:48:23 ◼   ► Safari or something you download an [TS]

00:48:24 ◼   ► application the first time you launch it [TS]

00:48:26 ◼   ► it says this application was downloaded [TS]

00:48:27 ◼   ► infinitely sure yeah yeah so there [TS]

00:48:29 ◼   ► already is like that Barry's been there [TS]

00:48:31 ◼   ► since I think just nut up Snow Leopard [TS]

00:48:32 ◼   ► maybe yeah [TS]

00:48:34 ◼   ► but that's the that's one mode that's [TS]

00:48:36 ◼   ► not the default hub [TS]

00:48:38 ◼   ► the opposite end of the spectrum Oh tis [TS]

00:48:40 ◼   ► only run things from the Mac App Store [TS]

00:48:41 ◼   ► and that's straightforward to understand [TS]

00:48:43 ◼   ► it's like look anything is not from the [TS]

00:48:44 ◼   ► Mac App Store sorry not going to happen [TS]

00:48:45 ◼   ► and many people were afraid this would [TS]

00:48:47 ◼   ► happen because it would really kill the [TS]

00:48:48 ◼   ► third-party market for applications [TS]

00:48:51 ◼   ► outside the Mac App Store and it is an [TS]

00:48:53 ◼   ► option on mountain line but that is also [TS]

00:48:55 ◼   ► not the default the default is only [TS]

00:49:00 ◼   ► allow Mac App Store applications and [TS]

00:49:03 ◼   ► applications that are signed for the [TS]

00:49:05 ◼   ► certificate like in other words [TS]

00:49:06 ◼   ► applications that we can trace back to a [TS]

00:49:07 ◼   ► person according to apples [TS]

00:49:08 ◼   ► record-keeping and that we can revoke [TS]

00:49:10 ◼   ► those certificates for it's different in [TS]

00:49:13 ◼   ► that right now individual developers [TS]

00:49:16 ◼   ► don't have a way to sign applications I [TS]

00:49:17 ◼   ► mean you can you can do it with a code [TS]

00:49:19 ◼   ► signature yourself and just sign it to [TS]

00:49:20 ◼   ► make sure the application hasn't been [TS]

00:49:22 ◼   ► tampered with and it's lets you do [TS]

00:49:23 ◼   ► things like provide an update to your [TS]

00:49:25 ◼   ► application that doesn't ask you for the [TS]

00:49:26 ◼   ► keychain warnings again because you can [TS]

00:49:28 ◼   ► prove that it's a set from the same [TS]

00:49:29 ◼   ► developer as before but really you could [TS]

00:49:31 ◼   ► just be a fly-by-night thing and make [TS]

00:49:32 ◼   ► your own little certificate and the fact [TS]

00:49:34 ◼   ► that you know it all does is help you [TS]

00:49:36 ◼   ► prove that your application hasn't been [TS]

00:49:38 ◼   ► tampered with somebody else it doesn't [TS]

00:49:39 ◼   ► protect you against malware because they [TS]

00:49:40 ◼   ► have no way to find you and hunt you [TS]

00:49:41 ◼   ► down and hold you accountable certainly [TS]

00:49:44 ◼   ► in a way to revoke that certificate and [TS]

00:49:46 ◼   ► disable that application but the under [TS]

00:49:49 ◼   ► mountain line the certificate would be [TS]

00:49:50 ◼   ► an Apple issued certificate they would [TS]

00:49:52 ◼   ► say ok you have proven to Apple that you [TS]

00:49:54 ◼   ► or this person here is a certificate [TS]

00:49:55 ◼   ► please use this design your applications [TS]

00:49:57 ◼   ► instead of like that your you know your [TS]

00:49:59 ◼   ► own sort of self signed certificate Lee [TS]

00:50:01 ◼   ► as they guess the equivalent of you know [TS]

00:50:03 ◼   ► if you know about SSL self-signed [TS]

00:50:04 ◼   ► certificates there's a third-party [TS]

00:50:06 ◼   ► vouching for you saying you are who you [TS]

00:50:07 ◼   ► are sign your apps with this and that's [TS]

00:50:09 ◼   ► the default mode the default mode is [TS]

00:50:11 ◼   ► anything for the Mac App Store is fine [TS]

00:50:12 ◼   ► and anything you download off any place [TS]

00:50:14 ◼   ► on the Internet as long as it's signed [TS]

00:50:15 ◼   ► by an official Apple developer [TS]

00:50:17 ◼   ► certificate will let that go through - [TS]

00:50:19 ◼   ► ah and again the idea is that if it [TS]

00:50:23 ◼   ► turns out to be malware Apple rogue so [TS]

00:50:25 ◼   ► should you forget the people who are [TS]

00:50:26 ◼   ► infected or infected but we stopped the [TS]

00:50:27 ◼   ► spread so it's very deferential to [TS]

00:50:30 ◼   ► almost to a fault to not stepping on [TS]

00:50:34 ◼   ► people's toes because you would assume [TS]

00:50:37 ◼   ► that every single reputable developer is [TS]

00:50:39 ◼   ► going to I mean they're already signed [TS]

00:50:40 ◼   ► up for the developer program probably [TS]

00:50:41 ◼   ► you know some than pirating of [TS]

00:50:43 ◼   ► development tools or anything they're [TS]

00:50:45 ◼   ► not going to submit to the Mac App Store [TS]

00:50:46 ◼   ► say they're not into that they're just [TS]

00:50:48 ◼   ► going to put it up on their own website [TS]

00:50:49 ◼   ► up there there [TS]

00:50:51 ◼   ► they're going to sign it with the Apple [TS]

00:50:53 ◼   ► certificate so they can show that [TS]

00:50:54 ◼   ► they're up and up you know what I mean [TS]

00:50:55 ◼   ► and that being the default all it stops [TS]

00:50:58 ◼   ► people from running are things that [TS]

00:51:00 ◼   ► aren't signed up what wouldn't be signed [TS]

00:51:01 ◼   ► weird open-source stuff which probably [TS]

00:51:03 ◼   ► people shouldn't be playing with anyway [TS]

00:51:04 ◼   ► freeware and other stuff is not [TS]

00:51:06 ◼   ► maintained like and that you know that [TS]

00:51:09 ◼   ► may be unfair to them was like a hug now [TS]

00:51:11 ◼   ► I got to get a tip again I gotta sign [TS]

00:51:13 ◼   ► this ID just like having this free app [TS]

00:51:14 ◼   ► there's lots of apps that run fine but [TS]

00:51:16 ◼   ► they're not maintained for you know I [TS]

00:51:18 ◼   ► haven't updated this version because it [TS]

00:51:19 ◼   ► runs fine it does some simple thing or [TS]

00:51:21 ◼   ► it's made by developers who are not [TS]

00:51:23 ◼   ► really Mac developers primarily this may [TS]

00:51:27 ◼   ► sound still like a grim scenario but [TS]

00:51:29 ◼   ► realize that all this that I'm talking [TS]

00:51:31 ◼   ► about is just a series of dialog boxes [TS]

00:51:33 ◼   ► on the first launch that say something [TS]

00:51:36 ◼   ► about do you want to run this or not ah [TS]

00:51:38 ◼   ► and there's even a bypass where if you [TS]

00:51:42 ◼   ► right-click and select open which nobody [TS]

00:51:44 ◼   ► ever does if you ever don't do an [TS]

00:51:45 ◼   ► application and doesn't never yeah if [TS]

00:51:47 ◼   ► you right-click an application icon in [TS]

00:51:49 ◼   ► the finder and select open it's the same [TS]

00:51:51 ◼   ► as doing a double click but it's not the [TS]

00:51:53 ◼   ► same on mountain lion in one particular [TS]

00:51:55 ◼   ► way if you do that it doesn't even put [TS]

00:51:56 ◼   ► up the dialog box and says hey this [TS]

00:51:58 ◼   ► thing hasn't been signed or blah blah [TS]

00:52:01 ◼   ► blah like in other words people power [TS]

00:52:04 ◼   ► users and people just want to run stuff [TS]

00:52:05 ◼   ► will not be prevented from doing so all [TS]

00:52:07 ◼   ► this this is a series of dialog boxes [TS]

00:52:09 ◼   ► that are making sure that you want to do [TS]

00:52:12 ◼   ► this and the reason requiring explicit [TS]

00:52:14 ◼   ► action like that that's important [TS]

00:52:15 ◼   ► because malware you can imagine wanting [TS]

00:52:17 ◼   ► to like auto launch or run itself by [TS]

00:52:20 ◼   ► putting in your login items or do some [TS]

00:52:22 ◼   ► other thing that's not initiated by you [TS]

00:52:24 ◼   ► back that's like an extra level of [TS]

00:52:26 ◼   ► malware on top of like it just doing [TS]

00:52:28 ◼   ► something bad when it runs so if you [TS]

00:52:29 ◼   ► know what you're doing even in the [TS]

00:52:30 ◼   ► default mode I mean I might actually [TS]

00:52:32 ◼   ► leave it in the default mode depending [TS]

00:52:33 ◼   ► on how well all this works even the [TS]

00:52:35 ◼   ► default mode where it says I only accept [TS]

00:52:36 ◼   ► Mac App Store applications and things [TS]

00:52:39 ◼   ► that have been signed by an Apple [TS]

00:52:40 ◼   ► certificate you can still run all your [TS]

00:52:41 ◼   ► other stuff you just the first time you [TS]

00:52:43 ◼   ► run it right-click and select open and [TS]

00:52:46 ◼   ► it off it goes some of the chatroom says [TS]

00:52:48 ◼   ► you sure that's not a bug no I'm not [TS]

00:52:50 ◼   ► sure that's not a bug but uh like it I'm [TS]

00:52:53 ◼   ► pretty confident that power users and [TS]

00:52:56 ◼   ► people who just want to run stuff aren't [TS]

00:52:58 ◼   ► going to be impaired by the system [TS]

00:53:00 ◼   ► amount in line but that it will do [TS]

00:53:01 ◼   ► almost everything that will should we [TS]

00:53:03 ◼   ► was suggesting in terms of [TS]

00:53:05 ◼   ► stopping malware not by nuking it all [TS]

00:53:07 ◼   ► remotely but by simply stopping its [TS]

00:53:09 ◼   ► spread if there ever is any kind of app [TS]

00:53:11 ◼   ► alright I'm brick nuke it from orbit the [TS]

00:53:13 ◼   ► only way I'd be sure so this is a very [TS]

00:53:16 ◼   ► nice compromising I think everybody's [TS]

00:53:17 ◼   ► pretty happy was compromised most [TS]

00:53:18 ◼   ► developers I've seen and you know talked [TS]

00:53:20 ◼   ► to personally or read interviews with [TS]

00:53:23 ◼   ► like you know the nightmare scenario was [TS]

00:53:25 ◼   ► Mac App Store only and that didn't [TS]

00:53:26 ◼   ► happen and this is a pretty nice [TS]

00:53:29 ◼   ► compromise incorporating a concept that [TS]

00:53:32 ◼   ► was not really present in line and [TS]

00:53:33 ◼   ► earlier which is the idea of a trusted [TS]

00:53:36 ◼   ► apple developer being able to stake [TS]

00:53:40 ◼   ► their reputation on you know their [TS]

00:53:42 ◼   ► application like good good developers [TS]

00:53:43 ◼   ► want this good developers want to be [TS]

00:53:46 ◼   ► able to say look I'm willing to say I'm [TS]

00:53:48 ◼   ► willing to stand behind what I produce [TS]

00:53:49 ◼   ► let my my inherent goodness and my good [TS]

00:53:53 ◼   ► intentions be worth something and don't [TS]

00:53:55 ◼   ► treat me the same way you treat you [TS]

00:53:56 ◼   ► would treat someone who is just trying [TS]

00:53:57 ◼   ► to scam people or produce malware or [TS]

00:53:59 ◼   ► whatever that must be incredibly [TS]

00:54:01 ◼   ► frustrating for people who are longtime [TS]

00:54:03 ◼   ► reputable solid Mac developers being [TS]

00:54:06 ◼   ► subjected to the same rules as people [TS]

00:54:07 ◼   ► who are keyword spamming the App Store [TS]

00:54:09 ◼   ► and putting a bunch of crap apps that [TS]

00:54:11 ◼   ► have malware hidden in them and stuff [TS]

00:54:12 ◼   ► like that that some way to connect your [TS]

00:54:15 ◼   ► reputation with your application and in [TS]

00:54:17 ◼   ► exchange for that connection to receive [TS]

00:54:19 ◼   ► benefits and the benefits here are that [TS]

00:54:21 ◼   ► you continue to sell your application [TS]

00:54:23 ◼   ► outside the Mac App Store there's no [TS]

00:54:24 ◼   ► approval process that Apple does not [TS]

00:54:25 ◼   ► take cut but nevertheless your [TS]

00:54:28 ◼   ► application has given higher standing in [TS]

00:54:31 ◼   ► the default configuration of the [TS]

00:54:32 ◼   ► operating system then some random things [TS]

00:54:34 ◼   ► someone compiled into name and sign now [TS]

00:54:39 ◼   ► on the issue of those dialog boxes that [TS]

00:54:41 ◼   ► come up Dustin Curtis had a blog post [TS]

00:54:44 ◼   ► complaining about the particulars of [TS]

00:54:46 ◼   ► those dialog boxes and I kind of don't [TS]

00:54:47 ◼   ► blame him so once we do that we better [TS]

00:54:51 ◼   ► we better do our second sponsor just [TS]

00:54:53 ◼   ► because other you know I don't wanna [TS]

00:54:55 ◼   ► slam them altogether and here's where [TS]

00:54:57 ◼   ► you can go blow your nose good idea [TS]

00:54:59 ◼   ► second sponsor Rackspace comm a longtime [TS]

00:55:03 ◼   ► sponsor but they've got some new stuff I [TS]

00:55:04 ◼   ► want to tell you about here's I want you [TS]

00:55:07 ◼   ► to think about them they do they do [TS]

00:55:09 ◼   ► three things a cloud hosting to a [TS]

00:55:14 ◼   ► managed hosting and that [TS]

00:55:16 ◼   ► hybrid hosting those are the three [TS]

00:55:19 ◼   ► things that they do and they do them [TS]

00:55:21 ◼   ► better than anybody else so let's say [TS]

00:55:23 ◼   ► that you'd go and you just want a little [TS]

00:55:24 ◼   ► VPS you just that's all you want right [TS]

00:55:26 ◼   ► now that's it that's all that you need [TS]

00:55:28 ◼   ► you can go you can get that they give [TS]

00:55:31 ◼   ► you that instantaneously boom [TS]

00:55:33 ◼   ► there's your server ready to go then [TS]

00:55:35 ◼   ► later on you get a client a client says [TS]

00:55:37 ◼   ► oh man you know we want our own server [TS]

00:55:38 ◼   ► we want two dedicated but we want it [TS]

00:55:40 ◼   ► managed we want to we want an IT [TS]

00:55:41 ◼   ► department to surround this server and [TS]

00:55:44 ◼   ► just make sure that it's running we want [TS]