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Hypercritical

51: Unjustified Confidence

 

00:00:00   [Music] [<a href="https://overcast.fm/+IpkR9K98/0">TS</a>]

00:00:02   this is hypercritical weekly talkshow [<a href="https://overcast.fm/+IpkR9K98/2">TS</a>]

00:00:04   ruminating on exactly what is wrong in [<a href="https://overcast.fm/+IpkR9K98/4">TS</a>]

00:00:07   the world of Apple and related [<a href="https://overcast.fm/+IpkR9K98/7">TS</a>]

00:00:08   technologies and businesses nothing is [<a href="https://overcast.fm/+IpkR9K98/8">TS</a>]

00:00:10   so perfect that cannot be imploded by my [<a href="https://overcast.fm/+IpkR9K98/10">TS</a>]

00:00:14   co-host John siracusa I'm Dan Benjamin [<a href="https://overcast.fm/+IpkR9K98/14">TS</a>]

00:00:17   today is January 20th 2012 this is [<a href="https://overcast.fm/+IpkR9K98/17">TS</a>]

00:00:21   episode number 51 just like area 51 [<a href="https://overcast.fm/+IpkR9K98/21">TS</a>]

00:00:24   we've got two sponsors we want to thank [<a href="https://overcast.fm/+IpkR9K98/24">TS</a>]

00:00:26   now and later while the program is going [<a href="https://overcast.fm/+IpkR9K98/26">TS</a>]

00:00:28   vid me up calm the cool new video [<a href="https://overcast.fm/+IpkR9K98/28">TS</a>]

00:00:33   publishing platform and stripe comm [<a href="https://overcast.fm/+IpkR9K98/33">TS</a>]

00:00:35   full-stack payments tell more about them [<a href="https://overcast.fm/+IpkR9K98/35">TS</a>]

00:00:38   again as we continue are you John [<a href="https://overcast.fm/+IpkR9K98/38">TS</a>]

00:00:42   siracusa I'm doing just fine dan [<a href="https://overcast.fm/+IpkR9K98/42">TS</a>]

00:00:44   Benjamin you're still in recovery from [<a href="https://overcast.fm/+IpkR9K98/44">TS</a>]

00:00:46   our epic Goodfellas 5x5 at the movie [<a href="https://overcast.fm/+IpkR9K98/46">TS</a>]

00:00:52   show that we recorded on Monday of this [<a href="https://overcast.fm/+IpkR9K98/52">TS</a>]

00:00:56   week that didn't take too much out of me [<a href="https://overcast.fm/+IpkR9K98/56">TS</a>]

00:00:58   it's not like the Empire Strikes Back [<a href="https://overcast.fm/+IpkR9K98/58">TS</a>]

00:00:59   episode where ended at 3 a.m. so but we [<a href="https://overcast.fm/+IpkR9K98/59">TS</a>]

00:01:02   didn't start I mean it there was no way [<a href="https://overcast.fm/+IpkR9K98/62">TS</a>]

00:01:04   could've ended at 3 a.m. we started at [<a href="https://overcast.fm/+IpkR9K98/64">TS</a>]

00:01:05   noon it could have really when do you [<a href="https://overcast.fm/+IpkR9K98/65">TS</a>]

00:01:10   want to go frame-by-frame and there were [<a href="https://overcast.fm/+IpkR9K98/70">TS</a>]

00:01:13   we were talking to each other on Twitter [<a href="https://overcast.fm/+IpkR9K98/73">TS</a>]

00:01:16   saying oh man we forgot to talk about [<a href="https://overcast.fm/+IpkR9K98/76">TS</a>]

00:01:18   this one scene we get to talk about this [<a href="https://overcast.fm/+IpkR9K98/78">TS</a>]

00:01:20   other scene and it you know it was it [<a href="https://overcast.fm/+IpkR9K98/80">TS</a>]

00:01:23   wound up being like a three-hour [<a href="https://overcast.fm/+IpkR9K98/83">TS</a>]

00:01:26   15-minute show and and somehow we still [<a href="https://overcast.fm/+IpkR9K98/86">TS</a>]

00:01:33   managed to miss a lot of stuff yeah and [<a href="https://overcast.fm/+IpkR9K98/93">TS</a>]

00:01:36   then people would tell us about things [<a href="https://overcast.fm/+IpkR9K98/96">TS</a>]

00:01:37   that we didn't know at least I didn't [<a href="https://overcast.fm/+IpkR9K98/97">TS</a>]

00:01:39   even know about as I imagine if we had [<a href="https://overcast.fm/+IpkR9K98/99">TS</a>]

00:01:40   more knowledge than we would have gone [<a href="https://overcast.fm/+IpkR9K98/100">TS</a>]

00:01:42   on even longer yeah Heather it's still [<a href="https://overcast.fm/+IpkR9K98/102">TS</a>]

00:01:45   still so much that we didn't cover [<a href="https://overcast.fm/+IpkR9K98/105">TS</a>]

00:01:47   I don't think we'll do a follow up I [<a href="https://overcast.fm/+IpkR9K98/107">TS</a>]

00:01:49   don't think I mean I'm not saying we [<a href="https://overcast.fm/+IpkR9K98/109">TS</a>]

00:01:50   won't have follow up I'm saying it's [<a href="https://overcast.fm/+IpkR9K98/110">TS</a>]

00:01:52   likely we won't we'll never do a follow [<a href="https://overcast.fm/+IpkR9K98/112">TS</a>]

00:01:55   up type of show but no but that one's [<a href="https://overcast.fm/+IpkR9K98/115">TS</a>]

00:01:58   got to stand on its own yeah but if [<a href="https://overcast.fm/+IpkR9K98/118">TS</a>]

00:02:01   you're wondering what we're talking [<a href="https://overcast.fm/+IpkR9K98/121">TS</a>]

00:02:02   about you can go and listen I highly [<a href="https://overcast.fm/+IpkR9K98/122">TS</a>]

00:02:04   recommend you do go and listen to this [<a href="https://overcast.fm/+IpkR9K98/124">TS</a>]

00:02:06   movie show and that that is in the show [<a href="https://overcast.fm/+IpkR9K98/126">TS</a>]

00:02:09   notes you can go to five by five dot TV [<a href="https://overcast.fm/+IpkR9K98/129">TS</a>]

00:02:11   slash hypercritical slash 51 [<a href="https://overcast.fm/+IpkR9K98/131">TS</a>]

00:02:13   and all of the links that we mentioned [<a href="https://overcast.fm/+IpkR9K98/133">TS</a>]

00:02:16   during the course of this program [<a href="https://overcast.fm/+IpkR9K98/136">TS</a>]

00:02:17   including self referential links such as [<a href="https://overcast.fm/+IpkR9K98/137">TS</a>]

00:02:21   go listen to our Goodfellas episode [<a href="https://overcast.fm/+IpkR9K98/141">TS</a>]

00:02:22   they're all going to be there in the [<a href="https://overcast.fm/+IpkR9K98/142">TS</a>]

00:02:24   show notes and we want to say thanks to [<a href="https://overcast.fm/+IpkR9K98/144">TS</a>]

00:02:26   help spot calm guys for making that [<a href="https://overcast.fm/+IpkR9K98/146">TS</a>]

00:02:30   possible [<a href="https://overcast.fm/+IpkR9K98/150">TS</a>]

00:02:30   best help desk software in the business [<a href="https://overcast.fm/+IpkR9K98/150">TS</a>]

00:02:33   so this this show though was so much fun [<a href="https://overcast.fm/+IpkR9K98/153">TS</a>]

00:02:36   to record it was great to see you not [<a href="https://overcast.fm/+IpkR9K98/156">TS</a>]

00:02:37   bashing something for a change it's [<a href="https://overcast.fm/+IpkR9K98/157">TS</a>]

00:02:40   thrilling well you know I had a little [<a href="https://overcast.fm/+IpkR9K98/160">TS</a>]

00:02:42   Star Wars episodes in the Pixar bus I [<a href="https://overcast.fm/+IpkR9K98/162">TS</a>]

00:02:44   was on the incomparable I'm not always [<a href="https://overcast.fm/+IpkR9K98/164">TS</a>]

00:02:45   bashing things the audio was out there [<a href="https://overcast.fm/+IpkR9K98/165">TS</a>]

00:02:49   that's what you're looking for and the [<a href="https://overcast.fm/+IpkR9K98/169">TS</a>]

00:02:51   audience is listening yeah so what are [<a href="https://overcast.fm/+IpkR9K98/171">TS</a>]

00:02:54   our topics gonna be for today what are [<a href="https://overcast.fm/+IpkR9K98/174">TS</a>]

00:02:55   we talking about follow up you know I [<a href="https://overcast.fm/+IpkR9K98/175">TS</a>]

00:02:57   was planning last week I was planning to [<a href="https://overcast.fm/+IpkR9K98/177">TS</a>]

00:03:00   make this a shorter show I think these [<a href="https://overcast.fm/+IpkR9K98/180">TS</a>]

00:03:03   shows are just getting out of control [<a href="https://overcast.fm/+IpkR9K98/183">TS</a>]

00:03:04   and we need to I need to tighten it up [<a href="https://overcast.fm/+IpkR9K98/184">TS</a>]

00:03:05   my personal goal that I wanted to try [<a href="https://overcast.fm/+IpkR9K98/185">TS</a>]

00:03:07   for something shorter and okay it's kind [<a href="https://overcast.fm/+IpkR9K98/187">TS</a>]

00:03:09   of like one of those would you say this [<a href="https://overcast.fm/+IpkR9K98/189">TS</a>]

00:03:11   is a New Year's New Year's resolution no [<a href="https://overcast.fm/+IpkR9K98/191">TS</a>]

00:03:13   no it's more like my analogies like a [<a href="https://overcast.fm/+IpkR9K98/193">TS</a>]

00:03:16   sports analogy one of the I played [<a href="https://overcast.fm/+IpkR9K98/196">TS</a>]

00:03:18   tennis as a younger man and in tennis or [<a href="https://overcast.fm/+IpkR9K98/198">TS</a>]

00:03:21   any sport really funny sight say you're [<a href="https://overcast.fm/+IpkR9K98/201">TS</a>]

00:03:22   like hitting the ball a little bit late [<a href="https://overcast.fm/+IpkR9K98/202">TS</a>]

00:03:25   right right I think you drive like I [<a href="https://overcast.fm/+IpkR9K98/205">TS</a>]

00:03:26   can't I can't stop hitting the ball late [<a href="https://overcast.fm/+IpkR9K98/206">TS</a>]

00:03:27   like on my back and I keep it I keep [<a href="https://overcast.fm/+IpkR9K98/207">TS</a>]

00:03:28   hitting the ball late well the way you [<a href="https://overcast.fm/+IpkR9K98/208">TS</a>]

00:03:30   try to do that is you say alright we'll [<a href="https://overcast.fm/+IpkR9K98/210">TS</a>]

00:03:32   try hitting it too early don't try to [<a href="https://overcast.fm/+IpkR9K98/212">TS</a>]

00:03:34   hit it the right way because that's not [<a href="https://overcast.fm/+IpkR9K98/214">TS</a>]

00:03:35   working try hitting it like way way way [<a href="https://overcast.fm/+IpkR9K98/215">TS</a>]

00:03:37   too early make a mistake in the other [<a href="https://overcast.fm/+IpkR9K98/217">TS</a>]

00:03:38   direction and sometimes it's even hard [<a href="https://overcast.fm/+IpkR9K98/218">TS</a>]

00:03:41   to do that you like I'll show there's no [<a href="https://overcast.fm/+IpkR9K98/221">TS</a>]

00:03:42   problem I'll fly now I'll now [<a href="https://overcast.fm/+IpkR9K98/222">TS</a>]

00:03:43   intentionally hit it too early it'll go [<a href="https://overcast.fm/+IpkR9K98/223">TS</a>]

00:03:44   way off to the right it'll just be a big [<a href="https://overcast.fm/+IpkR9K98/224">TS</a>]

00:03:46   mess and you find you can't even do that [<a href="https://overcast.fm/+IpkR9K98/226">TS</a>]

00:03:48   or maybe when you try to hit it way way [<a href="https://overcast.fm/+IpkR9K98/228">TS</a>]

00:03:50   too early it you hit it exactly right [<a href="https://overcast.fm/+IpkR9K98/230">TS</a>]

00:03:52   you know what I mean you got to [<a href="https://overcast.fm/+IpkR9K98/232">TS</a>]

00:03:53   overcompensate so I said okay next show [<a href="https://overcast.fm/+IpkR9K98/233">TS</a>]

00:03:56   I'm going to try to end the show like [<a href="https://overcast.fm/+IpkR9K98/236">TS</a>]

00:03:58   way too early people gonna be like [<a href="https://overcast.fm/+IpkR9K98/238">TS</a>]

00:03:59   that's it you're done that's all you [<a href="https://overcast.fm/+IpkR9K98/239">TS</a>]

00:04:01   know just like very little follow-up one [<a href="https://overcast.fm/+IpkR9K98/241">TS</a>]

00:04:03   short topic that I think will ask me [<a href="https://overcast.fm/+IpkR9K98/243">TS</a>]

00:04:05   five minutes I'm going to in show early [<a href="https://overcast.fm/+IpkR9K98/245">TS</a>]

00:04:06   and then with the hopes that then that [<a href="https://overcast.fm/+IpkR9K98/246">TS</a>]

00:04:08   would would produce the shows on time [<a href="https://overcast.fm/+IpkR9K98/248">TS</a>]

00:04:10   but of course I had forgotten about the [<a href="https://overcast.fm/+IpkR9K98/250">TS</a>]

00:04:12   Apple event turning this week and so [<a href="https://overcast.fm/+IpkR9K98/252">TS</a>]

00:04:15   that's kind of out the window but I [<a href="https://overcast.fm/+IpkR9K98/255">TS</a>]

00:04:17   still I'm still going to try to tighten [<a href="https://overcast.fm/+IpkR9K98/257">TS</a>]

00:04:20   things up going for because I do want I [<a href="https://overcast.fm/+IpkR9K98/260">TS</a>]

00:04:22   do want to actually eventually have a [<a href="https://overcast.fm/+IpkR9K98/262">TS</a>]

00:04:24   show where we go okay so that's all [<a href="https://overcast.fm/+IpkR9K98/264">TS</a>]

00:04:26   you've got cheese [<a href="https://overcast.fm/+IpkR9K98/266">TS</a>]

00:04:27   not even an hour like I want I want that [<a href="https://overcast.fm/+IpkR9K98/267">TS</a>]

00:04:28   you're looking for that's your goal [<a href="https://overcast.fm/+IpkR9K98/268">TS</a>]

00:04:30   that's your new year's resolution is to [<a href="https://overcast.fm/+IpkR9K98/270">TS</a>]

00:04:31   have not a new year's resolution show [<a href="https://overcast.fm/+IpkR9K98/271">TS</a>]

00:04:33   just because the past few shows this [<a href="https://overcast.fm/+IpkR9K98/273">TS</a>]

00:04:35   year have been a little bit long and I [<a href="https://overcast.fm/+IpkR9K98/275">TS</a>]

00:04:37   want to want to tighten up but [<a href="https://overcast.fm/+IpkR9K98/277">TS</a>]

00:04:38   unfortunately with the news this week [<a href="https://overcast.fm/+IpkR9K98/278">TS</a>]

00:04:39   that's not going to happen but we've got [<a href="https://overcast.fm/+IpkR9K98/279">TS</a>]

00:04:41   plain old follow up to to go through [<a href="https://overcast.fm/+IpkR9K98/281">TS</a>]

00:04:44   you're just a little guy can't remember [<a href="https://overcast.fm/+IpkR9K98/284">TS</a>]

00:04:47   what show this was I think it was we [<a href="https://overcast.fm/+IpkR9K98/287">TS</a>]

00:04:48   were talking about controllers and we [<a href="https://overcast.fm/+IpkR9K98/288">TS</a>]

00:04:49   got off on his tangent about maths and [<a href="https://overcast.fm/+IpkR9K98/289">TS</a>]

00:04:51   one of the follow-ups mm-hmm yeah I [<a href="https://overcast.fm/+IpkR9K98/291">TS</a>]

00:04:52   think the last the last two episodes [<a href="https://overcast.fm/+IpkR9K98/292">TS</a>]

00:04:55   have in one form or another we've talked [<a href="https://overcast.fm/+IpkR9K98/295">TS</a>]

00:04:59   about maths yeah and I was trying to [<a href="https://overcast.fm/+IpkR9K98/299">TS</a>]

00:05:02   come up with a word that encompasses all [<a href="https://overcast.fm/+IpkR9K98/302">TS</a>]

00:05:04   of the english-speaking people who say [<a href="https://overcast.fm/+IpkR9K98/304">TS</a>]

00:05:05   maths and I kind of narrowed it down to [<a href="https://overcast.fm/+IpkR9K98/305">TS</a>]

00:05:08   saying that the people who live on those [<a href="https://overcast.fm/+IpkR9K98/308">TS</a>]

00:05:09   islands to the north actually the [<a href="https://overcast.fm/+IpkR9K98/309">TS</a>]

00:05:11   Northwest we were corrected by some [<a href="https://overcast.fm/+IpkR9K98/311">TS</a>]

00:05:12   people of France what's the what's the [<a href="https://overcast.fm/+IpkR9K98/312">TS</a>]

00:05:14   word for all those people and many many [<a href="https://overcast.fm/+IpkR9K98/314">TS</a>]

00:05:16   many many people send me this Khan [<a href="https://overcast.fm/+IpkR9K98/316">TS</a>]

00:05:19   Gregory Palmer gray cgp grey comm has a [<a href="https://overcast.fm/+IpkR9K98/319">TS</a>]

00:05:23   video explaining all the different parts [<a href="https://overcast.fm/+IpkR9K98/323">TS</a>]

00:05:26   United Kingdom and Ireland and England [<a href="https://overcast.fm/+IpkR9K98/326">TS</a>]

00:05:29   and Scotland and the crown and all these [<a href="https://overcast.fm/+IpkR9K98/329">TS</a>]

00:05:33   things and I had seen that video when it [<a href="https://overcast.fm/+IpkR9K98/333">TS</a>]

00:05:36   was originally put out was at the [<a href="https://overcast.fm/+IpkR9K98/336">TS</a>]

00:05:37   beginning of 2011 so I knew that video [<a href="https://overcast.fm/+IpkR9K98/337">TS</a>]

00:05:39   existed but once you watch that video [<a href="https://overcast.fm/+IpkR9K98/339">TS</a>]

00:05:41   you'll you I think you'll understand why [<a href="https://overcast.fm/+IpkR9K98/341">TS</a>]

00:05:43   I didn't retain all the knowledge [<a href="https://overcast.fm/+IpkR9K98/343">TS</a>]

00:05:45   contained in it because it is quite [<a href="https://overcast.fm/+IpkR9K98/345">TS</a>]

00:05:47   dizzying and confusing and once you know [<a href="https://overcast.fm/+IpkR9K98/347">TS</a>]

00:05:49   for the many people who sent me this [<a href="https://overcast.fm/+IpkR9K98/349">TS</a>]

00:05:51   video in fact the man himself who made [<a href="https://overcast.fm/+IpkR9K98/351">TS</a>]

00:05:52   this video sent it to me on Twitter [<a href="https://overcast.fm/+IpkR9K98/352">TS</a>]

00:05:54   along with many other people and [<a href="https://overcast.fm/+IpkR9K98/354">TS</a>]

00:05:56   immediately I saw someone respond to him [<a href="https://overcast.fm/+IpkR9K98/356">TS</a>]

00:05:57   and say you know he got some wrong in [<a href="https://overcast.fm/+IpkR9K98/357">TS</a>]

00:05:58   that video of yours so it's very [<a href="https://overcast.fm/+IpkR9K98/358">TS</a>]

00:06:00   difficult no matter who you are even if [<a href="https://overcast.fm/+IpkR9K98/360">TS</a>]

00:06:03   you've made what many people consider to [<a href="https://overcast.fm/+IpkR9K98/363">TS</a>]

00:06:04   be the definitive humorous entertaining [<a href="https://overcast.fm/+IpkR9K98/364">TS</a>]

00:06:07   comprehensive video and Venn diagram [<a href="https://overcast.fm/+IpkR9K98/367">TS</a>]

00:06:10   explaining all these terms to people who [<a href="https://overcast.fm/+IpkR9K98/370">TS</a>]

00:06:11   don't know them someone's always going [<a href="https://overcast.fm/+IpkR9K98/371">TS</a>]

00:06:13   to complain about so I put them both in [<a href="https://overcast.fm/+IpkR9K98/373">TS</a>]

00:06:15   the show notes if people want to learn [<a href="https://overcast.fm/+IpkR9K98/375">TS</a>]

00:06:18   how confusing the different terminology [<a href="https://overcast.fm/+IpkR9K98/378">TS</a>]

00:06:21   is they can go for it and the upshot was [<a href="https://overcast.fm/+IpkR9K98/381">TS</a>]

00:06:23   that the only thing the consensus was [<a href="https://overcast.fm/+IpkR9K98/383">TS</a>]

00:06:25   that if you're going to call those [<a href="https://overcast.fm/+IpkR9K98/385">TS</a>]

00:06:26   people anything go with like British [<a href="https://overcast.fm/+IpkR9K98/386">TS</a>]

00:06:29   British see anything in here I would [<a href="https://overcast.fm/+IpkR9K98/389">TS</a>]

00:06:32   have thought that British would have [<a href="https://overcast.fm/+IpkR9K98/392">TS</a>]

00:06:33   been like the wrong term that would have [<a href="https://overcast.fm/+IpkR9K98/393">TS</a>]

00:06:35   been it is the wrong term in many cases [<a href="https://overcast.fm/+IpkR9K98/395">TS</a>]

00:06:37   and people and a vocal minority did [<a href="https://overcast.fm/+IpkR9K98/397">TS</a>]

00:06:39   complain about that but this [<a href="https://overcast.fm/+IpkR9K98/399">TS</a>]

00:06:40   there's no perfect term and people [<a href="https://overcast.fm/+IpkR9K98/400">TS</a>]

00:06:43   generally Wow that that was like the [<a href="https://overcast.fm/+IpkR9K98/403">TS</a>]

00:06:45   least objectionable thing for foreigners [<a href="https://overcast.fm/+IpkR9K98/405">TS</a>]

00:06:48   to do you will you will offend some [<a href="https://overcast.fm/+IpkR9K98/408">TS</a>]

00:06:51   people apparent so I'm just gonna stay [<a href="https://overcast.fm/+IpkR9K98/411">TS</a>]

00:06:54   away from that whole region of the world [<a href="https://overcast.fm/+IpkR9K98/414">TS</a>]

00:06:55   this looks like a big mess oh yeah that [<a href="https://overcast.fm/+IpkR9K98/415">TS</a>]

00:06:58   won't that doesn't offend anybody no I [<a href="https://overcast.fm/+IpkR9K98/418">TS</a>]

00:07:01   love it when I watch a lot of like a [<a href="https://overcast.fm/+IpkR9K98/421">TS</a>]

00:07:03   travel programs that I love it when they [<a href="https://overcast.fm/+IpkR9K98/423">TS</a>]

00:07:04   have travel programs and they're in that [<a href="https://overcast.fm/+IpkR9K98/424">TS</a>]

00:07:06   region of the world and they subtitle [<a href="https://overcast.fm/+IpkR9K98/426">TS</a>]

00:07:07   people were speaking English that's when [<a href="https://overcast.fm/+IpkR9K98/427">TS</a>]

00:07:10   you know you get into the good stuff [<a href="https://overcast.fm/+IpkR9K98/430">TS</a>]

00:07:11   right then you know that even even [<a href="https://overcast.fm/+IpkR9K98/431">TS</a>]

00:07:13   though we all share this common language [<a href="https://overcast.fm/+IpkR9K98/433">TS</a>]

00:07:14   you'll never understand it this isn't [<a href="https://overcast.fm/+IpkR9K98/434">TS</a>]

00:07:17   version of I feel insulted when they do [<a href="https://overcast.fm/+IpkR9K98/437">TS</a>]

00:07:19   that I'm like come on I can follow this [<a href="https://overcast.fm/+IpkR9K98/439">TS</a>]

00:07:20   accent you know I think it's not so much [<a href="https://overcast.fm/+IpkR9K98/440">TS</a>]

00:07:22   accents like when some of their talking [<a href="https://overcast.fm/+IpkR9K98/442">TS</a>]

00:07:24   like cockney rhyming slang or slumping [<a href="https://overcast.fm/+IpkR9K98/444">TS</a>]

00:07:25   were I understand all the individual [<a href="https://overcast.fm/+IpkR9K98/445">TS</a>]

00:07:27   words but I still have no idea what [<a href="https://overcast.fm/+IpkR9K98/447">TS</a>]

00:07:28   they're saying oh yeah [<a href="https://overcast.fm/+IpkR9K98/448">TS</a>]

00:07:33   a gaming follow up I mentioned something [<a href="https://overcast.fm/+IpkR9K98/453">TS</a>]

00:07:35   about some vague memories I had from [<a href="https://overcast.fm/+IpkR9K98/455">TS</a>]

00:07:37   gaming magazines kumusta read years ago [<a href="https://overcast.fm/+IpkR9K98/457">TS</a>]

00:07:39   about the Dreamcast Microsoft being [<a href="https://overcast.fm/+IpkR9K98/459">TS</a>]

00:07:41   involved with Sega for the Dreamcast [<a href="https://overcast.fm/+IpkR9K98/461">TS</a>]

00:07:43   effort and then I said I thought they [<a href="https://overcast.fm/+IpkR9K98/463">TS</a>]

00:07:45   wanted to run some version of Windows [<a href="https://overcast.fm/+IpkR9K98/465">TS</a>]

00:07:46   and I don't know if it ever did so I'm [<a href="https://overcast.fm/+IpkR9K98/466">TS</a>]

00:07:50   kinda shoulda got this person's first [<a href="https://overcast.fm/+IpkR9K98/470">TS</a>]

00:07:51   name I always get the Twitter he'll II [<a href="https://overcast.fm/+IpkR9K98/471">TS</a>]

00:07:54   macray am eh RKA why Twitter to tell me [<a href="https://overcast.fm/+IpkR9K98/474">TS</a>]

00:08:00   that the Dreamcast did run Windows CE II [<a href="https://overcast.fm/+IpkR9K98/480">TS</a>]

00:08:02   see was consumer electronics I think it [<a href="https://overcast.fm/+IpkR9K98/482">TS</a>]

00:08:04   said before and the idea was that you [<a href="https://overcast.fm/+IpkR9K98/484">TS</a>]

00:08:07   could run Windows that you can run [<a href="https://overcast.fm/+IpkR9K98/487">TS</a>]

00:08:09   Sega's OS for your game and very very [<a href="https://overcast.fm/+IpkR9K98/489">TS</a>]

00:08:12   very few people opted to run Windows I'm [<a href="https://overcast.fm/+IpkR9K98/492">TS</a>]

00:08:14   assuming because it added extra overhead [<a href="https://overcast.fm/+IpkR9K98/494">TS</a>]

00:08:16   and it wasn't what console developers [<a href="https://overcast.fm/+IpkR9K98/496">TS</a>]

00:08:18   were used to this was long ago right so [<a href="https://overcast.fm/+IpkR9K98/498">TS</a>]

00:08:21   yes the windows a version of Windows [<a href="https://overcast.fm/+IpkR9K98/501">TS</a>]

00:08:22   actually did run on the Dreamcast and [<a href="https://overcast.fm/+IpkR9K98/502">TS</a>]

00:08:24   there was a Microsoft collaboration [<a href="https://overcast.fm/+IpkR9K98/504">TS</a>]

00:08:26   there wasn't just a pipe dream I talked [<a href="https://overcast.fm/+IpkR9K98/506">TS</a>]

00:08:29   about the classic controller the [<a href="https://overcast.fm/+IpkR9K98/509">TS</a>]

00:08:30   Nintendo classic controller which is the [<a href="https://overcast.fm/+IpkR9K98/510">TS</a>]

00:08:32   alternate controller used to play [<a href="https://overcast.fm/+IpkR9K98/512">TS</a>]

00:08:34   Virtual Console games on the Wii like [<a href="https://overcast.fm/+IpkR9K98/514">TS</a>]

00:08:37   the NES games and SNES games and I [<a href="https://overcast.fm/+IpkR9K98/517">TS</a>]

00:08:39   talked about how not be suitable for [<a href="https://overcast.fm/+IpkR9K98/519">TS</a>]

00:08:41   GameCube games well not only is it not [<a href="https://overcast.fm/+IpkR9K98/521">TS</a>]

00:08:44   suitable it's not even possible to play [<a href="https://overcast.fm/+IpkR9K98/524">TS</a>]

00:08:46   GameCube games by the controller I don't [<a href="https://overcast.fm/+IpkR9K98/526">TS</a>]

00:08:48   have a classic controller which but I [<a href="https://overcast.fm/+IpkR9K98/528">TS</a>]

00:08:49   didn't know this I thought like well I [<a href="https://overcast.fm/+IpkR9K98/529">TS</a>]

00:08:51   have those analog sticks in there it's [<a href="https://overcast.fm/+IpkR9K98/531">TS</a>]

00:08:52   supposed to you know if there [<a href="https://overcast.fm/+IpkR9K98/532">TS</a>]

00:08:54   that would be for GameCube games like [<a href="https://overcast.fm/+IpkR9K98/534">TS</a>]

00:08:55   boy I would never play GameCube game [<a href="https://overcast.fm/+IpkR9K98/535">TS</a>]

00:08:57   with the with those analog sticks but [<a href="https://overcast.fm/+IpkR9K98/537">TS</a>]

00:08:59   not to worry about that because you have [<a href="https://overcast.fm/+IpkR9K98/539">TS</a>]

00:09:00   to plug in the actual GameCube [<a href="https://overcast.fm/+IpkR9K98/540">TS</a>]

00:09:01   controller to play GameCube games you [<a href="https://overcast.fm/+IpkR9K98/541">TS</a>]

00:09:04   can't use the classic controller which [<a href="https://overcast.fm/+IpkR9K98/544">TS</a>]

00:09:06   kind of makes sense when you think about [<a href="https://overcast.fm/+IpkR9K98/546">TS</a>]

00:09:06   it because the when you're playing [<a href="https://overcast.fm/+IpkR9K98/546">TS</a>]

00:09:08   GameCube games that thing turns into a [<a href="https://overcast.fm/+IpkR9K98/548">TS</a>]

00:09:09   GameCube it ignores everything ignores [<a href="https://overcast.fm/+IpkR9K98/549">TS</a>]

00:09:11   the Wii mode ignores that's why it's [<a href="https://overcast.fm/+IpkR9K98/551">TS</a>]

00:09:12   stopped playing a gamecube game you like [<a href="https://overcast.fm/+IpkR9K98/552">TS</a>]

00:09:14   turn the thing off you can't use you [<a href="https://overcast.fm/+IpkR9K98/554">TS</a>]

00:09:16   know you can't have the Wii Remote home [<a href="https://overcast.fm/+IpkR9K98/556">TS</a>]

00:09:17   button and then you come up running you [<a href="https://overcast.fm/+IpkR9K98/557">TS</a>]

00:09:19   just basically transformed your Wii into [<a href="https://overcast.fm/+IpkR9K98/559">TS</a>]

00:09:21   a Gamecube so yes the classic controller [<a href="https://overcast.fm/+IpkR9K98/561">TS</a>]

00:09:23   won't work uh and that's how the follow [<a href="https://overcast.fm/+IpkR9K98/563">TS</a>]

00:09:27   up I have I didn't I didn't go trolling [<a href="https://overcast.fm/+IpkR9K98/567">TS</a>]

00:09:28   through my email I'm sorry if you sent [<a href="https://overcast.fm/+IpkR9K98/568">TS</a>]

00:09:30   in some email I will try to put that all [<a href="https://overcast.fm/+IpkR9K98/570">TS</a>]

00:09:32   into the next week's show if I can is [<a href="https://overcast.fm/+IpkR9K98/572">TS</a>]

00:09:36   there any particular feedback email you [<a href="https://overcast.fm/+IpkR9K98/576">TS</a>]

00:09:37   wanted me to address did you see most of [<a href="https://overcast.fm/+IpkR9K98/577">TS</a>]

00:09:39   it no I mean I think you know I think [<a href="https://overcast.fm/+IpkR9K98/579">TS</a>]

00:09:41   you do a good job of identifying calling [<a href="https://overcast.fm/+IpkR9K98/581">TS</a>]

00:09:43   out the critically important ones but we [<a href="https://overcast.fm/+IpkR9K98/583">TS</a>]

00:09:47   did I think since I'm just looking at [<a href="https://overcast.fm/+IpkR9K98/587">TS</a>]

00:09:49   this in the last what's today today is [<a href="https://overcast.fm/+IpkR9K98/589">TS</a>]

00:09:52   the 20th I think since the last show I [<a href="https://overcast.fm/+IpkR9K98/592">TS</a>]

00:09:54   mean there's been there has been a lot [<a href="https://overcast.fm/+IpkR9K98/594">TS</a>]

00:09:56   of feedback coming in about this show a [<a href="https://overcast.fm/+IpkR9K98/596">TS</a>]

00:09:58   lot which one the good fellow show or [<a href="https://overcast.fm/+IpkR9K98/598">TS</a>]

00:10:01   the this show this particular show the [<a href="https://overcast.fm/+IpkR9K98/601">TS</a>]

00:10:03   hypercritical oh yeah yeah another [<a href="https://overcast.fm/+IpkR9K98/603">TS</a>]

00:10:05   control people are still going on about [<a href="https://overcast.fm/+IpkR9K98/605">TS</a>]

00:10:07   that was that everyone's got a [<a href="https://overcast.fm/+IpkR9K98/607">TS</a>]

00:10:08   controller that they think has been [<a href="https://overcast.fm/+IpkR9K98/608">TS</a>]

00:10:10   slighted by history and is much more [<a href="https://overcast.fm/+IpkR9K98/610">TS</a>]

00:10:12   significant than it gets credit for me [<a href="https://overcast.fm/+IpkR9K98/612">TS</a>]

00:10:13   just today someone came in about the [<a href="https://overcast.fm/+IpkR9K98/613">TS</a>]

00:10:15   sidewinder uh Microsoft Sidewinder that [<a href="https://overcast.fm/+IpkR9K98/615">TS</a>]

00:10:17   accelerometer is in it uh it was like a [<a href="https://overcast.fm/+IpkR9K98/617">TS</a>]

00:10:20   PC controller I mean I all these people [<a href="https://overcast.fm/+IpkR9K98/620">TS</a>]

00:10:22   are basically right like they're every [<a href="https://overcast.fm/+IpkR9K98/622">TS</a>]

00:10:24   one of these things has some place in [<a href="https://overcast.fm/+IpkR9K98/624">TS</a>]

00:10:25   history and has some interesting [<a href="https://overcast.fm/+IpkR9K98/625">TS</a>]

00:10:26   innovation I think people get a little [<a href="https://overcast.fm/+IpkR9K98/626">TS</a>]

00:10:28   bit to hunt including me get a little [<a href="https://overcast.fm/+IpkR9K98/628">TS</a>]

00:10:30   bit too hung up on who did what first [<a href="https://overcast.fm/+IpkR9K98/630">TS</a>]

00:10:32   and who is the real leader and stuff [<a href="https://overcast.fm/+IpkR9K98/632">TS</a>]

00:10:34   like that even even though we know it's [<a href="https://overcast.fm/+IpkR9K98/634">TS</a>]

00:10:35   silly not important we all especially if [<a href="https://overcast.fm/+IpkR9K98/635">TS</a>]

00:10:37   you grew up during the console wars yeah [<a href="https://overcast.fm/+IpkR9K98/637">TS</a>]

00:10:39   like I was always saying I look at Sony [<a href="https://overcast.fm/+IpkR9K98/639">TS</a>]

00:10:41   at stealing its innovation from Nintendo [<a href="https://overcast.fm/+IpkR9K98/641">TS</a>]

00:10:44   right it's just as bad as the people [<a href="https://overcast.fm/+IpkR9K98/644">TS</a>]

00:10:45   were saying well Nintendo's stealing [<a href="https://overcast.fm/+IpkR9K98/645">TS</a>]

00:10:46   your innovation from Microsoft because [<a href="https://overcast.fm/+IpkR9K98/646">TS</a>]

00:10:48   the sidewinder had accelerometers in the [<a href="https://overcast.fm/+IpkR9K98/648">TS</a>]

00:10:49   controller long before it was a glimmer [<a href="https://overcast.fm/+IpkR9K98/649">TS</a>]

00:10:50   in Nintendo's eye so Microsoft is the [<a href="https://overcast.fm/+IpkR9K98/650">TS</a>]

00:10:52   real invader we're all a but you know [<a href="https://overcast.fm/+IpkR9K98/652">TS</a>]

00:10:55   our younger selves were all console [<a href="https://overcast.fm/+IpkR9K98/655">TS</a>]

00:10:58   fanboys and it's hard to snap by that in [<a href="https://overcast.fm/+IpkR9K98/658">TS</a>]

00:11:00   case this isn't clear I'm doing most of [<a href="https://overcast.fm/+IpkR9K98/660">TS</a>]

00:11:01   all this stuff in fun like I don't have [<a href="https://overcast.fm/+IpkR9K98/661">TS</a>]

00:11:03   I'm not serious a lot of people think [<a href="https://overcast.fm/+IpkR9K98/663">TS</a>]

00:11:05   it's deadly serious and [<a href="https://overcast.fm/+IpkR9K98/665">TS</a>]

00:11:07   you should not be so insulting to [<a href="https://overcast.fm/+IpkR9K98/667">TS</a>]

00:11:08   PlayStation players and the people who [<a href="https://overcast.fm/+IpkR9K98/668">TS</a>]

00:11:10   love that it's all in fun from the cent [<a href="https://overcast.fm/+IpkR9K98/670">TS</a>]

00:11:12   I'm sorry here if you continue to take [<a href="https://overcast.fm/+IpkR9K98/672">TS</a>]

00:11:14   this very seriously it may seem like I'm [<a href="https://overcast.fm/+IpkR9K98/674">TS</a>]

00:11:18   taking it equally seriously but I'm not [<a href="https://overcast.fm/+IpkR9K98/678">TS</a>]

00:11:23   cherub says can't we just can't we all [<a href="https://overcast.fm/+IpkR9K98/683">TS</a>]

00:11:26   just get reals ruined everything [<a href="https://overcast.fm/+IpkR9K98/686">TS</a>]

00:11:27   no we can't even agree on that we can't [<a href="https://overcast.fm/+IpkR9K98/687">TS</a>]

00:11:30   even agree [<a href="https://overcast.fm/+IpkR9K98/690">TS</a>]

00:11:31   all right so topics for today inevitably [<a href="https://overcast.fm/+IpkR9K98/691">TS</a>]

00:11:35   I will have a tiny tiny brief maybe say [<a href="https://overcast.fm/+IpkR9K98/695">TS</a>]

00:11:40   about the iPhone mute switch okay brief [<a href="https://overcast.fm/+IpkR9K98/700">TS</a>]

00:11:44   by who is nathan if i do speed summarize [<a href="https://overcast.fm/+IpkR9K98/704">TS</a>]

00:11:47   this or would you like to try to speed [<a href="https://overcast.fm/+IpkR9K98/707">TS</a>]

00:11:48   summarize it because i know you like to [<a href="https://overcast.fm/+IpkR9K98/708">TS</a>]

00:11:50   give people context like suppose what if [<a href="https://overcast.fm/+IpkR9K98/710">TS</a>]

00:11:51   they don't listen to all the other shows [<a href="https://overcast.fm/+IpkR9K98/711">TS</a>]

00:11:52   well I I and I have to tell you that I [<a href="https://overcast.fm/+IpkR9K98/712">TS</a>]

00:11:54   said that on on the last show that I did [<a href="https://overcast.fm/+IpkR9K98/714">TS</a>]

00:11:56   with Marco we do a show called build and [<a href="https://overcast.fm/+IpkR9K98/716">TS</a>]

00:11:59   analyze Marco Arment and I used to guy [<a href="https://overcast.fm/+IpkR9K98/719">TS</a>]

00:12:01   who does Instapaper and we do weekly [<a href="https://overcast.fm/+IpkR9K98/721">TS</a>]

00:12:03   show over there and we were talking [<a href="https://overcast.fm/+IpkR9K98/723">TS</a>]

00:12:07   about the mute switch and he said I he [<a href="https://overcast.fm/+IpkR9K98/727">TS</a>]

00:12:08   said something along paraphrasing I [<a href="https://overcast.fm/+IpkR9K98/728">TS</a>]

00:12:10   can't believe there's anybody in our [<a href="https://overcast.fm/+IpkR9K98/730">TS</a>]

00:12:13   audience who doesn't not not only [<a href="https://overcast.fm/+IpkR9K98/733">TS</a>]

00:12:15   doesn't know about the mute switch issue [<a href="https://overcast.fm/+IpkR9K98/735">TS</a>]

00:12:17   but who isn't almost probably already [<a href="https://overcast.fm/+IpkR9K98/737">TS</a>]

00:12:19   bored of it and then we proceeded to [<a href="https://overcast.fm/+IpkR9K98/739">TS</a>]

00:12:21   talk about it anyway for an hour but [<a href="https://overcast.fm/+IpkR9K98/741">TS</a>]

00:12:25   this is the issue just in case and by [<a href="https://overcast.fm/+IpkR9K98/745">TS</a>]

00:12:27   the way I will add that I I got probably [<a href="https://overcast.fm/+IpkR9K98/747">TS</a>]

00:12:30   a dozen emails from people saying thank [<a href="https://overcast.fm/+IpkR9K98/750">TS</a>]

00:12:32   you for providing the context I didn't [<a href="https://overcast.fm/+IpkR9K98/752">TS</a>]

00:12:36   know about it I do live under a rock and [<a href="https://overcast.fm/+IpkR9K98/756">TS</a>]

00:12:39   I appreciate you shining some light [<a href="https://overcast.fm/+IpkR9K98/759">TS</a>]

00:12:42   under that rock for me so the speed [<a href="https://overcast.fm/+IpkR9K98/762">TS</a>]

00:12:43   summary of this is on the side of and [<a href="https://overcast.fm/+IpkR9K98/763">TS</a>]

00:12:47   we're talking specifically these days [<a href="https://overcast.fm/+IpkR9K98/767">TS</a>]

00:12:49   about the iPhone 4 and 4s just just to [<a href="https://overcast.fm/+IpkR9K98/769">TS</a>]

00:12:52   kind of limit the discussion right [<a href="https://overcast.fm/+IpkR9K98/772">TS</a>]

00:12:56   there's a switch on the side of that and [<a href="https://overcast.fm/+IpkR9K98/776">TS</a>]

00:12:59   it is it is by Apple it is called the [<a href="https://overcast.fm/+IpkR9K98/779">TS</a>]

00:13:02   ringer / silent switch and by everybody [<a href="https://overcast.fm/+IpkR9K98/782">TS</a>]

00:13:05   else and probably a lot of people at [<a href="https://overcast.fm/+IpkR9K98/785">TS</a>]

00:13:07   Apple it is called the mute switch and [<a href="https://overcast.fm/+IpkR9K98/787">TS</a>]

00:13:10   if you flip the mute switch to mute they [<a href="https://overcast.fm/+IpkR9K98/790">TS</a>]

00:13:14   the phone will vibrate and the phone [<a href="https://overcast.fm/+IpkR9K98/794">TS</a>]

00:13:17   won't ring if you get a call and most of [<a href="https://overcast.fm/+IpkR9K98/797">TS</a>]

00:13:19   the other applications [<a href="https://overcast.fm/+IpkR9K98/799">TS</a>]

00:13:20   won't make any sound some still do [<a href="https://overcast.fm/+IpkR9K98/800">TS</a>]

00:13:22   including the alarm and apparently there [<a href="https://overcast.fm/+IpkR9K98/802">TS</a>]

00:13:25   was a gentleman who was in the front row [<a href="https://overcast.fm/+IpkR9K98/805">TS</a>]

00:13:27   at a philharmonic performance had been [<a href="https://overcast.fm/+IpkR9K98/807">TS</a>]

00:13:31   handed a brand-new iPhone right before [<a href="https://overcast.fm/+IpkR9K98/811">TS</a>]

00:13:32   the show someone had either he or [<a href="https://overcast.fm/+IpkR9K98/812">TS</a>]

00:13:36   somebody else had set it up for him an [<a href="https://overcast.fm/+IpkR9K98/816">TS</a>]

00:13:38   alarm had been set for some reason the [<a href="https://overcast.fm/+IpkR9K98/818">TS</a>]

00:13:41   alarm then went off marimba went off [<a href="https://overcast.fm/+IpkR9K98/821">TS</a>]

00:13:44   during the performance and apparently he [<a href="https://overcast.fm/+IpkR9K98/824">TS</a>]

00:13:47   was unaware that it was his phone that [<a href="https://overcast.fm/+IpkR9K98/827">TS</a>]

00:13:49   had been going off for several minutes [<a href="https://overcast.fm/+IpkR9K98/829">TS</a>]

00:13:51   you know just continuously going and [<a href="https://overcast.fm/+IpkR9K98/831">TS</a>]

00:13:53   going and going to the point where the [<a href="https://overcast.fm/+IpkR9K98/833">TS</a>]

00:13:56   four monic conductor stopped the [<a href="https://overcast.fm/+IpkR9K98/836">TS</a>]

00:13:58   performance and waited for the person [<a href="https://overcast.fm/+IpkR9K98/838">TS</a>]

00:14:02   which was this guy to actually turn off [<a href="https://overcast.fm/+IpkR9K98/842">TS</a>]

00:14:04   their ringer so that's this that's the [<a href="https://overcast.fm/+IpkR9K98/844">TS</a>]

00:14:07   story and the debate the discussion the [<a href="https://overcast.fm/+IpkR9K98/847">TS</a>]

00:14:09   thoughts on this are well if it's a mute [<a href="https://overcast.fm/+IpkR9K98/849">TS</a>]

00:14:12   switch should it also mute the alarm or [<a href="https://overcast.fm/+IpkR9K98/852">TS</a>]

00:14:16   not and of course there is no right [<a href="https://overcast.fm/+IpkR9K98/856">TS</a>]

00:14:18   answer everybody has their own opinion [<a href="https://overcast.fm/+IpkR9K98/858">TS</a>]

00:14:20   it's a great discussion John Gruber is [<a href="https://overcast.fm/+IpkR9K98/860">TS</a>]

00:14:24   in the opinion that Apple's is of the [<a href="https://overcast.fm/+IpkR9K98/864">TS</a>]

00:14:26   opinion that Apple's solution which is [<a href="https://overcast.fm/+IpkR9K98/866">TS</a>]

00:14:28   the alarm still makes a sound even if [<a href="https://overcast.fm/+IpkR9K98/868">TS</a>]

00:14:30   you flipped the mute switch to mute is [<a href="https://overcast.fm/+IpkR9K98/870">TS</a>]

00:14:32   the best implementation for the largest [<a href="https://overcast.fm/+IpkR9K98/872">TS</a>]

00:14:34   number of people ante not Co not [<a href="https://overcast.fm/+IpkR9K98/874">TS</a>]

00:14:38   speaking for him but he wrote two pieces [<a href="https://overcast.fm/+IpkR9K98/878">TS</a>]

00:14:40   on it and I tend to agree with him and [<a href="https://overcast.fm/+IpkR9K98/880">TS</a>]

00:14:42   that mute should be mute that it should [<a href="https://overcast.fm/+IpkR9K98/882">TS</a>]

00:14:45   work the way most of the other mute [<a href="https://overcast.fm/+IpkR9K98/885">TS</a>]

00:14:46   switches in the world work which is if [<a href="https://overcast.fm/+IpkR9K98/886">TS</a>]

00:14:48   you muted it should mute everything it [<a href="https://overcast.fm/+IpkR9K98/888">TS</a>]

00:14:50   actually should silence the whole device [<a href="https://overcast.fm/+IpkR9K98/890">TS</a>]

00:14:52   and there's lots of people who disagree [<a href="https://overcast.fm/+IpkR9K98/892">TS</a>]

00:14:54   in green various reasons why that's as [<a href="https://overcast.fm/+IpkR9K98/894">TS</a>]

00:14:57   fast as I could probably summarize that [<a href="https://overcast.fm/+IpkR9K98/897">TS</a>]

00:14:58   if you that was like when I say [<a href="https://overcast.fm/+IpkR9K98/898">TS</a>]

00:15:00   something's gonna be brief and then I [<a href="https://overcast.fm/+IpkR9K98/900">TS</a>]

00:15:01   talk for it yes it's it stops the packet [<a href="https://overcast.fm/+IpkR9K98/901">TS</a>]

00:15:04   on so if you want to actually hear long [<a href="https://overcast.fm/+IpkR9K98/904">TS</a>]

00:15:05   drawn-out discussions of this issue [<a href="https://overcast.fm/+IpkR9K98/905">TS</a>]

00:15:07   check out this week's talk show this [<a href="https://overcast.fm/+IpkR9K98/907">TS</a>]

00:15:11   week's build and analyze the I don't and [<a href="https://overcast.fm/+IpkR9K98/911">TS</a>]

00:15:14   you didn't talk about in his show right [<a href="https://overcast.fm/+IpkR9K98/914">TS</a>]

00:15:15   uh we did not discuss that we delay show [<a href="https://overcast.fm/+IpkR9K98/915">TS</a>]

00:15:19   we did we talk to mainly about the new [<a href="https://overcast.fm/+IpkR9K98/919">TS</a>]

00:15:20   Apple Education iBooks authoring thing [<a href="https://overcast.fm/+IpkR9K98/920">TS</a>]

00:15:23   though these links are in the show notes [<a href="https://overcast.fm/+IpkR9K98/923">TS</a>]

00:15:24   if you want to hear about them I'm not [<a href="https://overcast.fm/+IpkR9K98/924">TS</a>]

00:15:26   going to rehash them all here I have one [<a href="https://overcast.fm/+IpkR9K98/926">TS</a>]

00:15:29   meta point and one additional point so [<a href="https://overcast.fm/+IpkR9K98/929">TS</a>]

00:15:31   that the meta point I want to make is [<a href="https://overcast.fm/+IpkR9K98/931">TS</a>]

00:15:33   we like to think when when we're all you [<a href="https://overcast.fm/+IpkR9K98/933">TS</a>]

00:15:36   know blogging about this stuff or [<a href="https://overcast.fm/+IpkR9K98/936">TS</a>]

00:15:38   anybody's complaining about it or [<a href="https://overcast.fm/+IpkR9K98/938">TS</a>]

00:15:39   whatever even the deep thinkers the [<a href="https://overcast.fm/+IpkR9K98/939">TS</a>]

00:15:41   people who blogged about this we're [<a href="https://overcast.fm/+IpkR9K98/941">TS</a>]

00:15:42   trying to like we're trying to figure it [<a href="https://overcast.fm/+IpkR9K98/942">TS</a>]

00:15:43   out what trying to figure out is there [<a href="https://overcast.fm/+IpkR9K98/943">TS</a>]

00:15:44   is there a way that's clearly better [<a href="https://overcast.fm/+IpkR9K98/944">TS</a>]

00:15:46   than the other ways has that ball got it [<a href="https://overcast.fm/+IpkR9K98/946">TS</a>]

00:15:50   right or got it wrong and we're not just [<a href="https://overcast.fm/+IpkR9K98/950">TS</a>]

00:15:51   doing like knee-jerk I don't like Apple [<a href="https://overcast.fm/+IpkR9K98/951">TS</a>]

00:15:54   therefore Apple did it wrong or I do [<a href="https://overcast.fm/+IpkR9K98/954">TS</a>]

00:15:56   like Apple therefore Apple did it right [<a href="https://overcast.fm/+IpkR9K98/956">TS</a>]

00:15:57   well many people will accuse all of us [<a href="https://overcast.fm/+IpkR9K98/957">TS</a>]

00:16:00   of that I think we're really trying to [<a href="https://overcast.fm/+IpkR9K98/960">TS</a>]

00:16:02   think about it everybody involved and I [<a href="https://overcast.fm/+IpkR9K98/962">TS</a>]

00:16:04   think everybody involved had you know I [<a href="https://overcast.fm/+IpkR9K98/964">TS</a>]

00:16:05   forget who posted what first but like [<a href="https://overcast.fm/+IpkR9K98/965">TS</a>]

00:16:07   then someone else will post something [<a href="https://overcast.fm/+IpkR9K98/967">TS</a>]

00:16:09   that'll prompt more thoughts and someone [<a href="https://overcast.fm/+IpkR9K98/969">TS</a>]

00:16:10   else is hitting us at them they'll say [<a href="https://overcast.fm/+IpkR9K98/970">TS</a>]

00:16:11   you know I hadn't thought of that so and [<a href="https://overcast.fm/+IpkR9K98/971">TS</a>]

00:16:12   then they'll build on it and they'll see [<a href="https://overcast.fm/+IpkR9K98/972">TS</a>]

00:16:14   if that changes their opinion like when [<a href="https://overcast.fm/+IpkR9K98/974">TS</a>]

00:16:15   you Gruber brought up that he hadn't [<a href="https://overcast.fm/+IpkR9K98/975">TS</a>]

00:16:16   thought about the hardware overriding [<a href="https://overcast.fm/+IpkR9K98/976">TS</a>]

00:16:19   the software and that triggers more [<a href="https://overcast.fm/+IpkR9K98/979">TS</a>]

00:16:20   thinking and is that and he's really so [<a href="https://overcast.fm/+IpkR9K98/980">TS</a>]

00:16:21   I think we are all definitely being [<a href="https://overcast.fm/+IpkR9K98/981">TS</a>]

00:16:23   honest about this and the last time [<a href="https://overcast.fm/+IpkR9K98/983">TS</a>]

00:16:25   intellectually honest that is the last [<a href="https://overcast.fm/+IpkR9K98/985">TS</a>]

00:16:27   time I think this happened was with the [<a href="https://overcast.fm/+IpkR9K98/987">TS</a>]

00:16:29   Safari tabs the top e tabs remember [<a href="https://overcast.fm/+IpkR9K98/989">TS</a>]

00:16:31   those yes where the Apple breeds the [<a href="https://overcast.fm/+IpkR9K98/991">TS</a>]

00:16:35   beta of Safari that had the tabs like [<a href="https://overcast.fm/+IpkR9K98/995">TS</a>]

00:16:36   Chrome's tabs right there even more so [<a href="https://overcast.fm/+IpkR9K98/996">TS</a>]

00:16:38   yeah they were they were very different [<a href="https://overcast.fm/+IpkR9K98/998">TS</a>]

00:16:40   from well we had people there was this [<a href="https://overcast.fm/+IpkR9K98/1000">TS</a>]

00:16:43   was a huge this was a very big deal when [<a href="https://overcast.fm/+IpkR9K98/1003">TS</a>]

00:16:46   that happened yeah and it was a similar [<a href="https://overcast.fm/+IpkR9K98/1006">TS</a>]

00:16:48   type of thing where was a bunch of blogs [<a href="https://overcast.fm/+IpkR9K98/1008">TS</a>]

00:16:49   all trying to figure out like so what's [<a href="https://overcast.fm/+IpkR9K98/1009">TS</a>]

00:16:51   the deal is it good is it bad is it [<a href="https://overcast.fm/+IpkR9K98/1011">TS</a>]

00:16:52   indifferent what are the pluses and [<a href="https://overcast.fm/+IpkR9K98/1012">TS</a>]

00:16:54   minuses you know a couple they were the [<a href="https://overcast.fm/+IpkR9K98/1014">TS</a>]

00:16:56   first ones from you jerk like oh my god [<a href="https://overcast.fm/+IpkR9K98/1016">TS</a>]

00:16:57   this is very different this is horrible [<a href="https://overcast.fm/+IpkR9K98/1017">TS</a>]

00:16:59   they need to revert it back to the old [<a href="https://overcast.fm/+IpkR9K98/1019">TS</a>]

00:17:00   way but we all tried to figure it out so [<a href="https://overcast.fm/+IpkR9K98/1020">TS</a>]

00:17:02   this was a similar scenario but during [<a href="https://overcast.fm/+IpkR9K98/1022">TS</a>]

00:17:05   all these activities [<a href="https://overcast.fm/+IpkR9K98/1025">TS</a>]

00:17:06   I think everyone the readers and the [<a href="https://overcast.fm/+IpkR9K98/1026">TS</a>]

00:17:09   writers alike like to think that that we [<a href="https://overcast.fm/+IpkR9K98/1029">TS</a>]

00:17:12   are assessing an objective reality like [<a href="https://overcast.fm/+IpkR9K98/1032">TS</a>]

00:17:15   this is the way the phone operates which [<a href="https://overcast.fm/+IpkR9K98/1035">TS</a>]

00:17:17   we fear we figure out how it operates [<a href="https://overcast.fm/+IpkR9K98/1037">TS</a>]

00:17:19   you know through trial and error before [<a href="https://overcast.fm/+IpkR9K98/1039">TS</a>]

00:17:20   people freaking out this is this is how [<a href="https://overcast.fm/+IpkR9K98/1040">TS</a>]

00:17:22   it operates and let's consider that [<a href="https://overcast.fm/+IpkR9K98/1042">TS</a>]

00:17:24   reality and see what the pluses and [<a href="https://overcast.fm/+IpkR9K98/1044">TS</a>]

00:17:26   minuses are and the same thing for [<a href="https://overcast.fm/+IpkR9K98/1046">TS</a>]

00:17:28   alternate status well what if we work [<a href="https://overcast.fm/+IpkR9K98/1048">TS</a>]

00:17:29   like this how would we feel about that [<a href="https://overcast.fm/+IpkR9K98/1049">TS</a>]

00:17:31   and the assumption is that that you know [<a href="https://overcast.fm/+IpkR9K98/1051">TS</a>]

00:17:36   a set of set of features and a behavior [<a href="https://overcast.fm/+IpkR9K98/1056">TS</a>]

00:17:38   and then our opinion of it are you know [<a href="https://overcast.fm/+IpkR9K98/1058">TS</a>]

00:17:42   are tied together like this is the set [<a href="https://overcast.fm/+IpkR9K98/1062">TS</a>]

00:17:43   of behavior I'm going to think about it [<a href="https://overcast.fm/+IpkR9K98/1063">TS</a>]

00:17:45   and here's my opinion on it there's also [<a href="https://overcast.fm/+IpkR9K98/1065">TS</a>]

00:17:46   said a beer I'm going to think about it [<a href="https://overcast.fm/+IpkR9K98/1066">TS</a>]

00:17:47   here's my opinion on and we all believe [<a href="https://overcast.fm/+IpkR9K98/1067">TS</a>]

00:17:49   that you can move those around in time [<a href="https://overcast.fm/+IpkR9K98/1069">TS</a>]

00:17:51   and doesn't matter because we're all [<a href="https://overcast.fm/+IpkR9K98/1071">TS</a>]

00:17:53   we're assessing is the state of affairs [<a href="https://overcast.fm/+IpkR9K98/1073">TS</a>]

00:17:55   or a potential state of affairs we're [<a href="https://overcast.fm/+IpkR9K98/1075">TS</a>]

00:17:57   not assessing anything else in reality I [<a href="https://overcast.fm/+IpkR9K98/1077">TS</a>]

00:18:00   think it's that's not quite true [<a href="https://overcast.fm/+IpkR9K98/1080">TS</a>]

00:18:02   we the history the steps that brought us [<a href="https://overcast.fm/+IpkR9K98/1082">TS</a>]

00:18:06   to that state are just as almost as [<a href="https://overcast.fm/+IpkR9K98/1086">TS</a>]

00:18:09   important as the state itself you know [<a href="https://overcast.fm/+IpkR9K98/1089">TS</a>]

00:18:11   what I mean so the the thing I was [<a href="https://overcast.fm/+IpkR9K98/1091">TS</a>]

00:18:13   thinking about is if if the iPhone from [<a href="https://overcast.fm/+IpkR9K98/1093">TS</a>]

00:18:17   day one came with that little switch on [<a href="https://overcast.fm/+IpkR9K98/1097">TS</a>]

00:18:19   the side ah an apple called it a mute [<a href="https://overcast.fm/+IpkR9K98/1099">TS</a>]

00:18:21   switch it was a hardware switch that [<a href="https://overcast.fm/+IpkR9K98/1101">TS</a>]

00:18:23   like literally disconnected the speaker [<a href="https://overcast.fm/+IpkR9K98/1103">TS</a>]

00:18:24   from the wires right say that was their [<a href="https://overcast.fm/+IpkR9K98/1104">TS</a>]

00:18:27   their design from from day one okay and [<a href="https://overcast.fm/+IpkR9K98/1107">TS</a>]

00:18:29   that at some point it changed to the [<a href="https://overcast.fm/+IpkR9K98/1109">TS</a>]

00:18:34   current behavior I think that would make [<a href="https://overcast.fm/+IpkR9K98/1114">TS</a>]

00:18:37   us feel different about the current [<a href="https://overcast.fm/+IpkR9K98/1117">TS</a>]

00:18:39   behavior despite the fact that the [<a href="https://overcast.fm/+IpkR9K98/1119">TS</a>]

00:18:41   current behavior in both both places is [<a href="https://overcast.fm/+IpkR9K98/1121">TS</a>]

00:18:43   the same only thing that changes is like [<a href="https://overcast.fm/+IpkR9K98/1123">TS</a>]

00:18:44   how did we get here or what is the [<a href="https://overcast.fm/+IpkR9K98/1124">TS</a>]

00:18:46   history like what you know what I mean [<a href="https://overcast.fm/+IpkR9K98/1126">TS</a>]

00:18:47   whereas all the discussion about this is [<a href="https://overcast.fm/+IpkR9K98/1127">TS</a>]

00:18:49   like let's let's think about these [<a href="https://overcast.fm/+IpkR9K98/1129">TS</a>]

00:18:53   features and no one says well do I feel [<a href="https://overcast.fm/+IpkR9K98/1133">TS</a>]

00:18:55   this way about these features because of [<a href="https://overcast.fm/+IpkR9K98/1135">TS</a>]

00:18:56   the the the behaviors that preceded it [<a href="https://overcast.fm/+IpkR9K98/1136">TS</a>]

00:19:00   is that is that influencing my opinion [<a href="https://overcast.fm/+IpkR9K98/1140">TS</a>]

00:19:02   anyway I think it is a big influence [<a href="https://overcast.fm/+IpkR9K98/1142">TS</a>]

00:19:04   because had that switch always worked as [<a href="https://overcast.fm/+IpkR9K98/1144">TS</a>]

00:19:06   a mute for it just to give one example [<a href="https://overcast.fm/+IpkR9K98/1146">TS</a>]

00:19:08   there would be a sizable contingent of [<a href="https://overcast.fm/+IpkR9K98/1148">TS</a>]

00:19:10   people and a overwhelmingly strong [<a href="https://overcast.fm/+IpkR9K98/1150">TS</a>]

00:19:12   feeling that although the you know we [<a href="https://overcast.fm/+IpkR9K98/1152">TS</a>]

00:19:16   would assess the current behavior on its [<a href="https://overcast.fm/+IpkR9K98/1156">TS</a>]

00:19:19   merits we would say but the mute switch [<a href="https://overcast.fm/+IpkR9K98/1159">TS</a>]

00:19:21   on the iPhone has always meant turn [<a href="https://overcast.fm/+IpkR9K98/1161">TS</a>]

00:19:22   everything off therefore this change in [<a href="https://overcast.fm/+IpkR9K98/1162">TS</a>]

00:19:24   behavior is a big change of what we're [<a href="https://overcast.fm/+IpkR9K98/1164">TS</a>]

00:19:25   used to therefore it's not better you [<a href="https://overcast.fm/+IpkR9K98/1165">TS</a>]

00:19:28   know what I mean like even though the [<a href="https://overcast.fm/+IpkR9K98/1168">TS</a>]

00:19:30   actual be hit current behavior would be [<a href="https://overcast.fm/+IpkR9K98/1170">TS</a>]

00:19:31   the same we would say but we had all [<a href="https://overcast.fm/+IpkR9K98/1171">TS</a>]

00:19:32   these years but with the iPhone mute [<a href="https://overcast.fm/+IpkR9K98/1172">TS</a>]

00:19:34   switch that always it was cuts call the [<a href="https://overcast.fm/+IpkR9K98/1174">TS</a>]

00:19:35   mute switch it turns everything off and [<a href="https://overcast.fm/+IpkR9K98/1175">TS</a>]

00:19:37   even though that's not convenient even [<a href="https://overcast.fm/+IpkR9K98/1177">TS</a>]

00:19:39   though people like oh I really want to [<a href="https://overcast.fm/+IpkR9K98/1179">TS</a>]

00:19:40   use it as an alarm clock that's great [<a href="https://overcast.fm/+IpkR9K98/1180">TS</a>]

00:19:42   that you want to use it as an alarm [<a href="https://overcast.fm/+IpkR9K98/1182">TS</a>]

00:19:43   clock but but man that's always meant [<a href="https://overcast.fm/+IpkR9K98/1183">TS</a>]

00:19:44   mute and you know there would be like a [<a href="https://overcast.fm/+IpkR9K98/1184">TS</a>]

00:19:48   more of a rallying cry for keep it to be [<a href="https://overcast.fm/+IpkR9K98/1188">TS</a>]

00:19:49   you know a true mute switch right and [<a href="https://overcast.fm/+IpkR9K98/1189">TS</a>]

00:19:51   that it doesn't make sense and if you [<a href="https://overcast.fm/+IpkR9K98/1191">TS</a>]

00:19:53   think about it in terms of oh we're just [<a href="https://overcast.fm/+IpkR9K98/1193">TS</a>]

00:19:56   looking at the current feature set and [<a href="https://overcast.fm/+IpkR9K98/1196">TS</a>]

00:19:57   considering how it fits people's needs [<a href="https://overcast.fm/+IpkR9K98/1197">TS</a>]

00:19:59   because suddenly people [<a href="https://overcast.fm/+IpkR9K98/1199">TS</a>]

00:20:00   neither are you know all wrapped up and [<a href="https://overcast.fm/+IpkR9K98/1200">TS</a>]

00:20:01   how it has always worked or tradition [<a href="https://overcast.fm/+IpkR9K98/1201">TS</a>]

00:20:03   you know all right I think that is a big [<a href="https://overcast.fm/+IpkR9K98/1203">TS</a>]

00:20:06   big factor both in the top e-tabs in [<a href="https://overcast.fm/+IpkR9K98/1206">TS</a>]

00:20:08   Safari and in this mute switch is the [<a href="https://overcast.fm/+IpkR9K98/1208">TS</a>]

00:20:11   history stretching out behind it and the [<a href="https://overcast.fm/+IpkR9K98/1211">TS</a>]

00:20:14   potential history stretching out in [<a href="https://overcast.fm/+IpkR9K98/1214">TS</a>]

00:20:15   front of it so that's the only [<a href="https://overcast.fm/+IpkR9K98/1215">TS</a>]

00:20:16   definitely meta point I have to make [<a href="https://overcast.fm/+IpkR9K98/1216">TS</a>]

00:20:18   about this entire debate at the next [<a href="https://overcast.fm/+IpkR9K98/1218">TS</a>]

00:20:20   time one of these issues comes up I hope [<a href="https://overcast.fm/+IpkR9K98/1220">TS</a>]

00:20:22   someone brings that up and goes through [<a href="https://overcast.fm/+IpkR9K98/1222">TS</a>]

00:20:24   different scenarios we feel different if [<a href="https://overcast.fm/+IpkR9K98/1224">TS</a>]

00:20:25   it did behave like this would be feel [<a href="https://overcast.fm/+IpkR9K98/1225">TS</a>]

00:20:26   different if it had always behaved like [<a href="https://overcast.fm/+IpkR9K98/1226">TS</a>]

00:20:28   that you know what I mean would if it [<a href="https://overcast.fm/+IpkR9K98/1228">TS</a>]

00:20:29   had always been a mute switch what [<a href="https://overcast.fm/+IpkR9K98/1229">TS</a>]

00:20:31   people have been screaming and yelling [<a href="https://overcast.fm/+IpkR9K98/1231">TS</a>]

00:20:32   that they're they're missing their [<a href="https://overcast.fm/+IpkR9K98/1232">TS</a>]

00:20:33   flights because it doesn't operate as an [<a href="https://overcast.fm/+IpkR9K98/1233">TS</a>]

00:20:35   alarm or would they accept that that's [<a href="https://overcast.fm/+IpkR9K98/1235">TS</a>]

00:20:36   how this thing works you know that kind [<a href="https://overcast.fm/+IpkR9K98/1236">TS</a>]

00:20:37   of thought experiment is very useful [<a href="https://overcast.fm/+IpkR9K98/1237">TS</a>]

00:20:40   when considering features like this now [<a href="https://overcast.fm/+IpkR9K98/1240">TS</a>]

00:20:42   on to the actual topic itself briefly I [<a href="https://overcast.fm/+IpkR9K98/1242">TS</a>]

00:20:46   was trying to come up with a criteria by [<a href="https://overcast.fm/+IpkR9K98/1246">TS</a>]

00:20:49   which to judge the behavior and a lot of [<a href="https://overcast.fm/+IpkR9K98/1249">TS</a>]

00:20:52   people were talking about how do we [<a href="https://overcast.fm/+IpkR9K98/1252">TS</a>]

00:20:53   decide whether this is good and a result [<a href="https://overcast.fm/+IpkR9K98/1253">TS</a>]

00:20:55   lot it's easy to once you've decided [<a href="https://overcast.fm/+IpkR9K98/1255">TS</a>]

00:20:58   what you think is the best behavior for [<a href="https://overcast.fm/+IpkR9K98/1258">TS</a>]

00:20:59   whatever reasons it's easy for a lot of [<a href="https://overcast.fm/+IpkR9K98/1259">TS</a>]

00:21:01   people to say and that's even though you [<a href="https://overcast.fm/+IpkR9K98/1261">TS</a>]

00:21:04   can't satisfy everybody this is the [<a href="https://overcast.fm/+IpkR9K98/1264">TS</a>]

00:21:06   common case so this is satisfying most [<a href="https://overcast.fm/+IpkR9K98/1266">TS</a>]

00:21:08   people and people perhaps with evidence [<a href="https://overcast.fm/+IpkR9K98/1268">TS</a>]

00:21:10   like oh there's been millions of iPhone [<a href="https://overcast.fm/+IpkR9K98/1270">TS</a>]

00:21:11   users and this only happened to this one [<a href="https://overcast.fm/+IpkR9K98/1271">TS</a>]

00:21:13   guy the symphony it's a rare scenario [<a href="https://overcast.fm/+IpkR9K98/1273">TS</a>]

00:21:14   and it's optimized for the common cases [<a href="https://overcast.fm/+IpkR9K98/1274">TS</a>]

00:21:16   and this is an exception and everybody [<a href="https://overcast.fm/+IpkR9K98/1276">TS</a>]

00:21:18   did that to some degree and you have to [<a href="https://overcast.fm/+IpkR9K98/1278">TS</a>]

00:21:20   do that that's the way you have to think [<a href="https://overcast.fm/+IpkR9K98/1280">TS</a>]

00:21:21   about it I think but I wanted a better a [<a href="https://overcast.fm/+IpkR9K98/1281">TS</a>]

00:21:25   better criteria in that because we just [<a href="https://overcast.fm/+IpkR9K98/1285">TS</a>]

00:21:28   don't have enough information to be able [<a href="https://overcast.fm/+IpkR9K98/1288">TS</a>]

00:21:29   to make judgments editable is this the [<a href="https://overcast.fm/+IpkR9K98/1289">TS</a>]

00:21:31   common case we don't have a survey of [<a href="https://overcast.fm/+IpkR9K98/1291">TS</a>]

00:21:33   all iPhone users you know one story in a [<a href="https://overcast.fm/+IpkR9K98/1293">TS</a>]

00:21:36   newspaper is sensational it was the New [<a href="https://overcast.fm/+IpkR9K98/1296">TS</a>]

00:21:37   York Times or whatever and gets a lot of [<a href="https://overcast.fm/+IpkR9K98/1297">TS</a>]

00:21:39   exposure but we have no idea what the [<a href="https://overcast.fm/+IpkR9K98/1299">TS</a>]

00:21:41   real frequencies of the use of these [<a href="https://overcast.fm/+IpkR9K98/1301">TS</a>]

00:21:42   things are and they the measure I [<a href="https://overcast.fm/+IpkR9K98/1302">TS</a>]

00:21:46   thought was most applicable to the [<a href="https://overcast.fm/+IpkR9K98/1306">TS</a>]

00:21:48   scenario is frequency of tasks the ratio [<a href="https://overcast.fm/+IpkR9K98/1308">TS</a>]

00:21:52   the frequency of the task versus the [<a href="https://overcast.fm/+IpkR9K98/1312">TS</a>]

00:21:53   complexity of accomplishing it and you [<a href="https://overcast.fm/+IpkR9K98/1313">TS</a>]

00:21:55   want to do sort of in the Larry wall [<a href="https://overcast.fm/+IpkR9K98/1315">TS</a>]

00:21:58   slash Perl language design parlance you [<a href="https://overcast.fm/+IpkR9K98/1318">TS</a>]

00:22:00   want to do Huffman coding which is where [<a href="https://overcast.fm/+IpkR9K98/1320">TS</a>]

00:22:02   you make the most frequently occurring [<a href="https://overcast.fm/+IpkR9K98/1322">TS</a>]

00:22:03   tasks the simplest have the smallest [<a href="https://overcast.fm/+IpkR9K98/1323">TS</a>]

00:22:06   number of steps and I think that is [<a href="https://overcast.fm/+IpkR9K98/1326">TS</a>]

00:22:08   easier to get a handle on because and [<a href="https://overcast.fm/+IpkR9K98/1328">TS</a>]

00:22:12   that's what a lot of people were getting [<a href="https://overcast.fm/+IpkR9K98/1332">TS</a>]

00:22:13   out in [<a href="https://overcast.fm/+IpkR9K98/1333">TS</a>]

00:22:14   roundabout way but they were just going [<a href="https://overcast.fm/+IpkR9K98/1334">TS</a>]

00:22:15   to say it by by Fiat you know people [<a href="https://overcast.fm/+IpkR9K98/1335">TS</a>]

00:22:17   don't go to the symphony that often [<a href="https://overcast.fm/+IpkR9K98/1337">TS</a>]

00:22:20   therefore this is not a big deal and be [<a href="https://overcast.fm/+IpkR9K98/1340">TS</a>]

00:22:24   the test I was thinking of are how often [<a href="https://overcast.fm/+IpkR9K98/1344">TS</a>]

00:22:27   do you have to change are you in are you [<a href="https://overcast.fm/+IpkR9K98/1347">TS</a>]

00:22:31   in a venue where the normal behavior of [<a href="https://overcast.fm/+IpkR9K98/1351">TS</a>]

00:22:33   your phone is inappropriate movie [<a href="https://overcast.fm/+IpkR9K98/1353">TS</a>]

00:22:35   theater Symphony Church you know [<a href="https://overcast.fm/+IpkR9K98/1355">TS</a>]

00:22:38   whatever you know whatever thing it is [<a href="https://overcast.fm/+IpkR9K98/1358">TS</a>]

00:22:40   that you that you do that's out of the [<a href="https://overcast.fm/+IpkR9K98/1360">TS</a>]

00:22:42   norm that you have to a lot it's the [<a href="https://overcast.fm/+IpkR9K98/1362">TS</a>]

00:22:43   time when you go oh I remember my phone [<a href="https://overcast.fm/+IpkR9K98/1363">TS</a>]

00:22:45   any time they have an announcement about [<a href="https://overcast.fm/+IpkR9K98/1365">TS</a>]

00:22:46   phones something up on a screen about [<a href="https://overcast.fm/+IpkR9K98/1366">TS</a>]

00:22:47   foam someone over loudspeaker talking [<a href="https://overcast.fm/+IpkR9K98/1367">TS</a>]

00:22:49   about your phones [<a href="https://overcast.fm/+IpkR9K98/1369">TS</a>]

00:22:50   how frequently see does that happen [<a href="https://overcast.fm/+IpkR9K98/1370">TS</a>]

00:22:52   versus you know the complexity of when [<a href="https://overcast.fm/+IpkR9K98/1372">TS</a>]

00:22:54   you get that tickler oh I got to do [<a href="https://overcast.fm/+IpkR9K98/1374">TS</a>]

00:22:56   something with my phone that's out of [<a href="https://overcast.fm/+IpkR9K98/1376">TS</a>]

00:22:57   the ordinary how long does it take you [<a href="https://overcast.fm/+IpkR9K98/1377">TS</a>]

00:22:59   to accomplish that thing how confident [<a href="https://overcast.fm/+IpkR9K98/1379">TS</a>]

00:23:00   are you that you've successfully done it [<a href="https://overcast.fm/+IpkR9K98/1380">TS</a>]

00:23:01   and the other one on the other side of [<a href="https://overcast.fm/+IpkR9K98/1381">TS</a>]

00:23:03   this given the current behavior of the [<a href="https://overcast.fm/+IpkR9K98/1383">TS</a>]

00:23:05   phone is the people who use it as an [<a href="https://overcast.fm/+IpkR9K98/1385">TS</a>]

00:23:07   alarm clock how how many people use it [<a href="https://overcast.fm/+IpkR9K98/1387">TS</a>]

00:23:10   as an alarm clock and if but the more [<a href="https://overcast.fm/+IpkR9K98/1390">TS</a>]

00:23:12   important thing is if you do use it in [<a href="https://overcast.fm/+IpkR9K98/1392">TS</a>]

00:23:13   an alarm clock how often does do you [<a href="https://overcast.fm/+IpkR9K98/1393">TS</a>]

00:23:17   does that happen how often you interact [<a href="https://overcast.fm/+IpkR9K98/1397">TS</a>]

00:23:19   with it and the thing about alarms [<a href="https://overcast.fm/+IpkR9K98/1399">TS</a>]

00:23:20   especially if use it to wake up in the [<a href="https://overcast.fm/+IpkR9K98/1400">TS</a>]

00:23:22   morning or something is they tend to be [<a href="https://overcast.fm/+IpkR9K98/1402">TS</a>]

00:23:23   pretty darn frequent like every morning [<a href="https://overcast.fm/+IpkR9K98/1403">TS</a>]

00:23:24   right you know what I mean and so I [<a href="https://overcast.fm/+IpkR9K98/1404">TS</a>]

00:23:27   think where I come down on this not that [<a href="https://overcast.fm/+IpkR9K98/1407">TS</a>]

00:23:29   really matters in my particular opinion [<a href="https://overcast.fm/+IpkR9K98/1409">TS</a>]

00:23:30   I'm because what you said before is [<a href="https://overcast.fm/+IpkR9K98/1410">TS</a>]

00:23:31   right that it really is a difficult [<a href="https://overcast.fm/+IpkR9K98/1411">TS</a>]

00:23:32   problem there's no perfect solution but [<a href="https://overcast.fm/+IpkR9K98/1412">TS</a>]

00:23:33   I think where I come down this is that I [<a href="https://overcast.fm/+IpkR9K98/1413">TS</a>]

00:23:35   started off pretty strongly with you and [<a href="https://overcast.fm/+IpkR9K98/1415">TS</a>]

00:23:38   Andy but I started to shift as I thought [<a href="https://overcast.fm/+IpkR9K98/1418">TS</a>]

00:23:40   about people who do use it an alarm [<a href="https://overcast.fm/+IpkR9K98/1420">TS</a>]

00:23:42   those special scenarios where you need [<a href="https://overcast.fm/+IpkR9K98/1422">TS</a>]

00:23:44   to change the behavior earphone you're [<a href="https://overcast.fm/+IpkR9K98/1424">TS</a>]

00:23:46   on an airplane you're in a movie you're [<a href="https://overcast.fm/+IpkR9K98/1426">TS</a>]

00:23:47   in a symphony or whatever uh I think the [<a href="https://overcast.fm/+IpkR9K98/1427">TS</a>]

00:23:50   ideal scenario would be make make it [<a href="https://overcast.fm/+IpkR9K98/1430">TS</a>]

00:23:54   possible to make the phone behave the [<a href="https://overcast.fm/+IpkR9K98/1434">TS</a>]

00:23:56   way you want in those situations whether [<a href="https://overcast.fm/+IpkR9K98/1436">TS</a>]

00:23:57   that's everything silent or whatever and [<a href="https://overcast.fm/+IpkR9K98/1437">TS</a>]

00:23:59   I don't care if it takes four or five [<a href="https://overcast.fm/+IpkR9K98/1439">TS</a>]

00:24:00   taps because already airplane motors [<a href="https://overcast.fm/+IpkR9K98/1440">TS</a>]

00:24:02   like home settings the airplane mode [<a href="https://overcast.fm/+IpkR9K98/1442">TS</a>]

00:24:04   thing on right we're all kind of okay [<a href="https://overcast.fm/+IpkR9K98/1444">TS</a>]

00:24:07   with that because unless you're like a [<a href="https://overcast.fm/+IpkR9K98/1447">TS</a>]

00:24:09   business travel who flies every single [<a href="https://overcast.fm/+IpkR9K98/1449">TS</a>]

00:24:10   day you're okay that it takes a couple [<a href="https://overcast.fm/+IpkR9K98/1450">TS</a>]

00:24:12   taps and swipes and launching an app and [<a href="https://overcast.fm/+IpkR9K98/1452">TS</a>]

00:24:14   stuff to engage airplane mode I think we [<a href="https://overcast.fm/+IpkR9K98/1454">TS</a>]

00:24:16   would also be okay if there was a [<a href="https://overcast.fm/+IpkR9K98/1456">TS</a>]

00:24:19   similar thing or engage some mode that [<a href="https://overcast.fm/+IpkR9K98/1459">TS</a>]

00:24:21   has the appropriate behavior for you and [<a href="https://overcast.fm/+IpkR9K98/1461">TS</a>]

00:24:23   you're confident is really going to have [<a href="https://overcast.fm/+IpkR9K98/1463">TS</a>]

00:24:24   the appropriate behavior for you for in [<a href="https://overcast.fm/+IpkR9K98/1464">TS</a>]

00:24:25   your movie theater and it's [<a href="https://overcast.fm/+IpkR9K98/1465">TS</a>]

00:24:27   or whatever it is even if totally on the [<a href="https://overcast.fm/+IpkR9K98/1467">TS</a>]

00:24:28   power button for five seconds and doing [<a href="https://overcast.fm/+IpkR9K98/1468">TS</a>]

00:24:30   the swipe to shut the thing down [<a href="https://overcast.fm/+IpkR9K98/1470">TS</a>]

00:24:31   whatever it is as long as as long as [<a href="https://overcast.fm/+IpkR9K98/1471">TS</a>]

00:24:33   there's some way to with a series of [<a href="https://overcast.fm/+IpkR9K98/1473">TS</a>]

00:24:35   taps that may be pretty complicated get [<a href="https://overcast.fm/+IpkR9K98/1475">TS</a>]

00:24:37   the phone into a state where we're all [<a href="https://overcast.fm/+IpkR9K98/1477">TS</a>]

00:24:38   happy with it for each of these settings [<a href="https://overcast.fm/+IpkR9K98/1478">TS</a>]

00:24:41   it's okay for that to be complicated and [<a href="https://overcast.fm/+IpkR9K98/1481">TS</a>]

00:24:43   that leaves the the much more frequent [<a href="https://overcast.fm/+IpkR9K98/1483">TS</a>]

00:24:45   occurrence I think of the the alarm [<a href="https://overcast.fm/+IpkR9K98/1485">TS</a>]

00:24:48   scenario to be sort of the default [<a href="https://overcast.fm/+IpkR9K98/1488">TS</a>]

00:24:51   behavior the I'm going to use an alarm [<a href="https://overcast.fm/+IpkR9K98/1491">TS</a>]

00:24:53   clock every single day and every single [<a href="https://overcast.fm/+IpkR9K98/1493">TS</a>]

00:24:54   day I don't want to have to right before [<a href="https://overcast.fm/+IpkR9K98/1494">TS</a>]

00:24:55   I go to bed remember to do 17 swipes [<a href="https://overcast.fm/+IpkR9K98/1495">TS</a>]

00:24:57   like you're putting in an airplane mode [<a href="https://overcast.fm/+IpkR9K98/1497">TS</a>]

00:24:58   when you go to bed right too much you [<a href="https://overcast.fm/+IpkR9K98/1498">TS</a>]

00:25:00   shouldn't have to go through that number [<a href="https://overcast.fm/+IpkR9K98/1500">TS</a>]

00:25:01   of swipes every single day before bed [<a href="https://overcast.fm/+IpkR9K98/1501">TS</a>]

00:25:03   right it should be it should be simpler [<a href="https://overcast.fm/+IpkR9K98/1503">TS</a>]

00:25:05   this still leaves an open question of [<a href="https://overcast.fm/+IpkR9K98/1505">TS</a>]

00:25:08   how many people used our thing as an [<a href="https://overcast.fm/+IpkR9K98/1508">TS</a>]

00:25:09   alarm is this actually a common case or [<a href="https://overcast.fm/+IpkR9K98/1509">TS</a>]

00:25:10   so just local minority we have a dearth [<a href="https://overcast.fm/+IpkR9K98/1510">TS</a>]

00:25:12   of information here we don't know the [<a href="https://overcast.fm/+IpkR9K98/1512">TS</a>]

00:25:14   frequencies of these things I just think [<a href="https://overcast.fm/+IpkR9K98/1514">TS</a>]

00:25:15   that's in this case that is the correct [<a href="https://overcast.fm/+IpkR9K98/1515">TS</a>]

00:25:17   criteria to use when figuring out how to [<a href="https://overcast.fm/+IpkR9K98/1517">TS</a>]

00:25:21   design these features I think it's a [<a href="https://overcast.fm/+IpkR9K98/1521">TS</a>]

00:25:23   criteria that Apple does use to be fair [<a href="https://overcast.fm/+IpkR9K98/1523">TS</a>]

00:25:25   it's not like this is some great new [<a href="https://overcast.fm/+IpkR9K98/1525">TS</a>]

00:25:26   insight but that's that's what I landed [<a href="https://overcast.fm/+IpkR9K98/1526">TS</a>]

00:25:28   on as how do we decide what's good [<a href="https://overcast.fm/+IpkR9K98/1528">TS</a>]

00:25:30   frequency of use and complexity of [<a href="https://overcast.fm/+IpkR9K98/1530">TS</a>]

00:25:32   accomplishing the task so that's it ha I [<a href="https://overcast.fm/+IpkR9K98/1532">TS</a>]

00:25:35   got through the mute switch pretty fast [<a href="https://overcast.fm/+IpkR9K98/1535">TS</a>]

00:25:36   Wow [<a href="https://overcast.fm/+IpkR9K98/1536">TS</a>]

00:25:38   because really was exhaustively covered [<a href="https://overcast.fm/+IpkR9K98/1538">TS</a>]

00:25:40   elsewhere and they just had this two bit [<a href="https://overcast.fm/+IpkR9K98/1540">TS</a>]

00:25:44   stand and I will also add that your [<a href="https://overcast.fm/+IpkR9K98/1544">TS</a>]

00:25:48   Hardware overriding software thing that [<a href="https://overcast.fm/+IpkR9K98/1548">TS</a>]

00:25:50   was totally in the front of my mind that [<a href="https://overcast.fm/+IpkR9K98/1550">TS</a>]

00:25:51   I'm glad you posted that about I'm glad [<a href="https://overcast.fm/+IpkR9K98/1551">TS</a>]

00:25:52   you're you're blogging again look at [<a href="https://overcast.fm/+IpkR9K98/1552">TS</a>]

00:25:53   that you write in a little blog post [<a href="https://overcast.fm/+IpkR9K98/1553">TS</a>]

00:25:55   well I didn't know where else to put it [<a href="https://overcast.fm/+IpkR9K98/1555">TS</a>]

00:25:56   you know yeah I wanted to I wanted to [<a href="https://overcast.fm/+IpkR9K98/1556">TS</a>]

00:25:59   put it out there before the show started [<a href="https://overcast.fm/+IpkR9K98/1559">TS</a>]

00:26:02   this week so that I could get a sense [<a href="https://overcast.fm/+IpkR9K98/1562">TS</a>]

00:26:05   from the audience what what their [<a href="https://overcast.fm/+IpkR9K98/1565">TS</a>]

00:26:08   thoughts were you know you can ask [<a href="https://overcast.fm/+IpkR9K98/1568">TS</a>]

00:26:10   somebody something on Twitter but it's [<a href="https://overcast.fm/+IpkR9K98/1570">TS</a>]

00:26:11   very hard to communicate it's not like [<a href="https://overcast.fm/+IpkR9K98/1571">TS</a>]

00:26:13   this is that complicated of a concept [<a href="https://overcast.fm/+IpkR9K98/1573">TS</a>]

00:26:15   right but you you would struggle to [<a href="https://overcast.fm/+IpkR9K98/1575">TS</a>]

00:26:18   communicate your thoughts on this in 140 [<a href="https://overcast.fm/+IpkR9K98/1578">TS</a>]

00:26:20   or few characters so I figured okay I'll [<a href="https://overcast.fm/+IpkR9K98/1580">TS</a>]

00:26:23   try I'll put this thing out there [<a href="https://overcast.fm/+IpkR9K98/1583">TS</a>]

00:26:24   I'll see what people on Twitter say and [<a href="https://overcast.fm/+IpkR9K98/1584">TS</a>]

00:26:27   it'll also give my co-hosts an [<a href="https://overcast.fm/+IpkR9K98/1587">TS</a>]

00:26:29   opportunity to see what I think just so [<a href="https://overcast.fm/+IpkR9K98/1589">TS</a>]

00:26:31   that we can you know talk about a little [<a href="https://overcast.fm/+IpkR9K98/1591">TS</a>]

00:26:32   bit more but I wouldn't hold your breath [<a href="https://overcast.fm/+IpkR9K98/1592">TS</a>]

00:26:34   that they'll be more in them and movie [<a href="https://overcast.fm/+IpkR9K98/1594">TS</a>]

00:26:37   is that I got love to give I just don't [<a href="https://overcast.fm/+IpkR9K98/1597">TS</a>]

00:26:39   know where to put it what movie is [<a href="https://overcast.fm/+IpkR9K98/1599">TS</a>]

00:26:40   I thought it was Fargo but when I looked [<a href="https://overcast.fm/+IpkR9K98/1600">TS</a>]

00:26:42   for it once it wasn't Fargo chat room [<a href="https://overcast.fm/+IpkR9K98/1602">TS</a>]

00:26:44   can look that up I I don't all right are [<a href="https://overcast.fm/+IpkR9K98/1604">TS</a>]

00:26:50   you saying it the way because it sounds [<a href="https://overcast.fm/+IpkR9K98/1610">TS</a>]

00:26:52   like something about saying only if [<a href="https://overcast.fm/+IpkR9K98/1612">TS</a>]

00:26:53   someone like he's on the verge of a [<a href="https://overcast.fm/+IpkR9K98/1613">TS</a>]

00:26:55   breakdown Magnolia is that what yeah [<a href="https://overcast.fm/+IpkR9K98/1615">TS</a>]

00:26:57   that's what I'm thinking it is yeah I [<a href="https://overcast.fm/+IpkR9K98/1617">TS</a>]

00:27:00   don't remember which character was it [<a href="https://overcast.fm/+IpkR9K98/1620">TS</a>]

00:27:01   was it the same guy from Fargo what's [<a href="https://overcast.fm/+IpkR9K98/1621">TS</a>]

00:27:03   his name made uh Maisie what's his name [<a href="https://overcast.fm/+IpkR9K98/1623">TS</a>]

00:27:07   the main character the car dealer from [<a href="https://overcast.fm/+IpkR9K98/1627">TS</a>]

00:27:09   Fargo I spent a long time since I've [<a href="https://overcast.fm/+IpkR9K98/1629">TS</a>]

00:27:13   seen it but that's on the list of movies [<a href="https://overcast.fm/+IpkR9K98/1633">TS</a>]

00:27:15   that I want to do for the movie show [<a href="https://overcast.fm/+IpkR9K98/1635">TS</a>]

00:27:17   William H may see some people say his [<a href="https://overcast.fm/+IpkR9K98/1637">TS</a>]

00:27:21   room punch-drunk wrote love now it's [<a href="https://overcast.fm/+IpkR9K98/1641">TS</a>]

00:27:23   some people one person says Rock III so [<a href="https://overcast.fm/+IpkR9K98/1643">TS</a>]

00:27:25   we're off the it's quiz kid Donnie Smith [<a href="https://overcast.fm/+IpkR9K98/1645">TS</a>]

00:27:29   the quiz kid all right let's not turn [<a href="https://overcast.fm/+IpkR9K98/1649">TS</a>]

00:27:33   this into the movie line trivia show so [<a href="https://overcast.fm/+IpkR9K98/1653">TS</a>]

00:27:35   we now inevitably we must talk about [<a href="https://overcast.fm/+IpkR9K98/1655">TS</a>]

00:27:37   iBooks Author okay I was it's kind of a [<a href="https://overcast.fm/+IpkR9K98/1657">TS</a>]

00:27:42   crash course in getting a specific just [<a href="https://overcast.fm/+IpkR9K98/1662">TS</a>]

00:27:43   yesterday and the two are let's do our [<a href="https://overcast.fm/+IpkR9K98/1663">TS</a>]

00:27:45   first sponsor before you do it that's [<a href="https://overcast.fm/+IpkR9K98/1665">TS</a>]

00:27:47   good can we do that you need to unplug [<a href="https://overcast.fm/+IpkR9K98/1667">TS</a>]

00:27:48   anyway right yeah go for it let me tell [<a href="https://overcast.fm/+IpkR9K98/1668">TS</a>]

00:27:51   you about stripe really awesome sponsor [<a href="https://overcast.fm/+IpkR9K98/1671">TS</a>]

00:27:54   I'm really excited about these guys full [<a href="https://overcast.fm/+IpkR9K98/1674">TS</a>]

00:27:56   stack payments stripe makes it easy for [<a href="https://overcast.fm/+IpkR9K98/1676">TS</a>]

00:27:58   you to start accepting credit cards on [<a href="https://overcast.fm/+IpkR9K98/1678">TS</a>]

00:28:00   the web it's primarily geared toward [<a href="https://overcast.fm/+IpkR9K98/1680">TS</a>]

00:28:03   somebody who's doing development [<a href="https://overcast.fm/+IpkR9K98/1683">TS</a>]

00:28:05   software development creating an [<a href="https://overcast.fm/+IpkR9K98/1685">TS</a>]

00:28:06   application doing something like that [<a href="https://overcast.fm/+IpkR9K98/1686">TS</a>]

00:28:08   you always get to the point where you [<a href="https://overcast.fm/+IpkR9K98/1688">TS</a>]

00:28:09   say man I really want to charge for this [<a href="https://overcast.fm/+IpkR9K98/1689">TS</a>]

00:28:11   and I really want to I want [<a href="https://overcast.fm/+IpkR9K98/1691">TS</a>]

00:28:12   subscriptions or I want people to come [<a href="https://overcast.fm/+IpkR9K98/1692">TS</a>]

00:28:14   in and and buy this thing that I'm [<a href="https://overcast.fm/+IpkR9K98/1694">TS</a>]

00:28:16   selling how do you do it well the stripe [<a href="https://overcast.fm/+IpkR9K98/1696">TS</a>]

00:28:19   is the fastest way in the world to get [<a href="https://overcast.fm/+IpkR9K98/1699">TS</a>]

00:28:20   set up so that you can accept payments [<a href="https://overcast.fm/+IpkR9K98/1700">TS</a>]

00:28:22   you don't need a merchant account you [<a href="https://overcast.fm/+IpkR9K98/1702">TS</a>]

00:28:24   just put it in your bank account in a [<a href="https://overcast.fm/+IpkR9K98/1704">TS</a>]

00:28:25   couple of other details and that's it [<a href="https://overcast.fm/+IpkR9K98/1705">TS</a>]

00:28:27   they have a REST API you can also use [<a href="https://overcast.fm/+IpkR9K98/1707">TS</a>]

00:28:30   native bindings you're off that's it [<a href="https://overcast.fm/+IpkR9K98/1710">TS</a>]

00:28:31   you're ready to go it is that the [<a href="https://overcast.fm/+IpkR9K98/1711">TS</a>]

00:28:34   cleanest most simple API for this that I [<a href="https://overcast.fm/+IpkR9K98/1714">TS</a>]

00:28:36   have ever seen and I've been doing stuff [<a href="https://overcast.fm/+IpkR9K98/1716">TS</a>]

00:28:39   for a long time they have a completely [<a href="https://overcast.fm/+IpkR9K98/1719">TS</a>]

00:28:41   secure environment data never hits your [<a href="https://overcast.fm/+IpkR9K98/1721">TS</a>]

00:28:44   servers your your you don't have to deal [<a href="https://overcast.fm/+IpkR9K98/1724">TS</a>]

00:28:46   with a cumbersome third-party page when [<a href="https://overcast.fm/+IpkR9K98/1726">TS</a>]

00:28:48   you want somebody to check out and know [<a href="https://overcast.fm/+IpkR9K98/1728">TS</a>]

00:28:50   this is the main thing you totally avoid [<a href="https://overcast.fm/+IpkR9K98/1730">TS</a>]

00:28:53   PC [<a href="https://overcast.fm/+IpkR9K98/1733">TS</a>]

00:28:54   details because no credit card data even [<a href="https://overcast.fm/+IpkR9K98/1734">TS</a>]

00:28:56   passes through your server at all at any [<a href="https://overcast.fm/+IpkR9K98/1736">TS</a>]

00:28:58   point you have questions about this you [<a href="https://overcast.fm/+IpkR9K98/1738">TS</a>]

00:29:01   don't know how it works you can call [<a href="https://overcast.fm/+IpkR9K98/1741">TS</a>]

00:29:02   them you can email them you can join in [<a href="https://overcast.fm/+IpkR9K98/1742">TS</a>]

00:29:05   their campfire and hang out with them [<a href="https://overcast.fm/+IpkR9K98/1745">TS</a>]

00:29:07   and like ask the people in the company [<a href="https://overcast.fm/+IpkR9K98/1747">TS</a>]

00:29:09   how something works if you need out but [<a href="https://overcast.fm/+IpkR9K98/1749">TS</a>]

00:29:11   and they've cracked this they've got [<a href="https://overcast.fm/+IpkR9K98/1751">TS</a>]

00:29:12   recurring billing they've got native [<a href="https://overcast.fm/+IpkR9K98/1752">TS</a>]

00:29:14   support for plans that get prorated [<a href="https://overcast.fm/+IpkR9K98/1754">TS</a>]

00:29:15   charges I mean every metered billing [<a href="https://overcast.fm/+IpkR9K98/1755">TS</a>]

00:29:18   everything you want to do it's all in [<a href="https://overcast.fm/+IpkR9K98/1758">TS</a>]

00:29:20   there [<a href="https://overcast.fm/+IpkR9K98/1760">TS</a>]

00:29:20   visit stripe comm for more information [<a href="https://overcast.fm/+IpkR9K98/1760">TS</a>]

00:29:23   you've got to try this if you're doing [<a href="https://overcast.fm/+IpkR9K98/1763">TS</a>]

00:29:24   any kind of development if you're [<a href="https://overcast.fm/+IpkR9K98/1764">TS</a>]

00:29:26   building websites whatever it is you're [<a href="https://overcast.fm/+IpkR9K98/1766">TS</a>]

00:29:27   doing is a piece of cake stripe comm [<a href="https://overcast.fm/+IpkR9K98/1767">TS</a>]

00:29:29   check them out like I talked about in a [<a href="https://overcast.fm/+IpkR9K98/1769">TS</a>]

00:29:33   past show how PCI what I thought about [<a href="https://overcast.fm/+IpkR9K98/1773">TS</a>]

00:29:34   PCI compliance I think you shared a [<a href="https://overcast.fm/+IpkR9K98/1774">TS</a>]

00:29:37   little bit of that yeah all right I [<a href="https://overcast.fm/+IpkR9K98/1777">TS</a>]

00:29:39   don't cover it again you don't cover it [<a href="https://overcast.fm/+IpkR9K98/1779">TS</a>]

00:29:41   you know just having someone else do it [<a href="https://overcast.fm/+IpkR9K98/1781">TS</a>]

00:29:44   for you is good let's leave it at that [<a href="https://overcast.fm/+IpkR9K98/1784">TS</a>]

00:29:48   iBooks Author someone just posted in the [<a href="https://overcast.fm/+IpkR9K98/1788">TS</a>]

00:29:52   in the chat room KJ Healy's take on this [<a href="https://overcast.fm/+IpkR9K98/1792">TS</a>]

00:29:54   stuff which unfortunately I don't [<a href="https://overcast.fm/+IpkR9K98/1794">TS</a>]

00:29:56   haven't had time to read because I'm [<a href="https://overcast.fm/+IpkR9K98/1796">TS</a>]

00:29:57   pressing the link now which is [<a href="https://overcast.fm/+IpkR9K98/1797">TS</a>]

00:29:58   unfortunate because it's always [<a href="https://overcast.fm/+IpkR9K98/1798">TS</a>]

00:30:00   insightful but I do have some other [<a href="https://overcast.fm/+IpkR9K98/1800">TS</a>]

00:30:03   notes on it I did listen to your show [<a href="https://overcast.fm/+IpkR9K98/1803">TS</a>]

00:30:05   where you talked about it with Andy but [<a href="https://overcast.fm/+IpkR9K98/1805">TS</a>]

00:30:07   what I didn't do is actually watch the [<a href="https://overcast.fm/+IpkR9K98/1807">TS</a>]

00:30:09   presentation yet I watched a little bits [<a href="https://overcast.fm/+IpkR9K98/1809">TS</a>]

00:30:13   and pieces of it I didn't watch it all [<a href="https://overcast.fm/+IpkR9K98/1813">TS</a>]

00:30:14   the way through I did watch the live [<a href="https://overcast.fm/+IpkR9K98/1814">TS</a>]

00:30:15   blogs of it when it was going on so I [<a href="https://overcast.fm/+IpkR9K98/1815">TS</a>]

00:30:17   feel like I have a handle on the right [<a href="https://overcast.fm/+IpkR9K98/1817">TS</a>]

00:30:19   the nature of the announcement so I [<a href="https://overcast.fm/+IpkR9K98/1819">TS</a>]

00:30:23   don't know which way to come with those [<a href="https://overcast.fm/+IpkR9K98/1823">TS</a>]

00:30:25   I guess we'll start with this [<a href="https://overcast.fm/+IpkR9K98/1825">TS</a>]

00:30:27   application that they put out iBooks [<a href="https://overcast.fm/+IpkR9K98/1827">TS</a>]

00:30:29   Author a free application for your Mac [<a href="https://overcast.fm/+IpkR9K98/1829">TS</a>]

00:30:31   what does this thing do I did download [<a href="https://overcast.fm/+IpkR9K98/1831">TS</a>]

00:30:35   it and played with it a little bit I [<a href="https://overcast.fm/+IpkR9K98/1835">TS</a>]

00:30:36   actually also downloaded it on Snow [<a href="https://overcast.fm/+IpkR9K98/1836">TS</a>]

00:30:39   Leopard because I was impatient to get [<a href="https://overcast.fm/+IpkR9K98/1839">TS</a>]

00:30:41   home on and run on a line machine and [<a href="https://overcast.fm/+IpkR9K98/1841">TS</a>]

00:30:44   kind of get it it does work I was gonna [<a href="https://overcast.fm/+IpkR9K98/1844">TS</a>]

00:30:46   say that it didn't work at all [<a href="https://overcast.fm/+IpkR9K98/1846">TS</a>]

00:30:47   now it launches I mean you got to change [<a href="https://overcast.fm/+IpkR9K98/1847">TS</a>]

00:30:49   the you know the pls things around and [<a href="https://overcast.fm/+IpkR9K98/1849">TS</a>]

00:30:51   to convince it to do but it it runs but [<a href="https://overcast.fm/+IpkR9K98/1851">TS</a>]

00:30:54   it's interesting that it runs at all you [<a href="https://overcast.fm/+IpkR9K98/1854">TS</a>]

00:30:56   would think that it would just [<a href="https://overcast.fm/+IpkR9K98/1856">TS</a>]

00:30:56   immediately crash because it would be [<a href="https://overcast.fm/+IpkR9K98/1856">TS</a>]

00:30:57   referencing some library that doesn't [<a href="https://overcast.fm/+IpkR9K98/1857">TS</a>]

00:30:59   exist or some API but I think they did [<a href="https://overcast.fm/+IpkR9K98/1859">TS</a>]

00:31:00   weak linking or whatever the other might [<a href="https://overcast.fm/+IpkR9K98/1860">TS</a>]

00:31:04   have just been capability probing [<a href="https://overcast.fm/+IpkR9K98/1864">TS</a>]

00:31:07   whatever [<a href="https://overcast.fm/+IpkR9K98/1867">TS</a>]

00:31:07   that they do to make something run on [<a href="https://overcast.fm/+IpkR9K98/1867">TS</a>]

00:31:10   ten six and ten seven I think it's [<a href="https://overcast.fm/+IpkR9K98/1870">TS</a>]

00:31:11   probably just to be weak linking because [<a href="https://overcast.fm/+IpkR9K98/1871">TS</a>]

00:31:13   when you run on ten six and you like [<a href="https://overcast.fm/+IpkR9K98/1873">TS</a>]

00:31:14   select the toolbar item which I think [<a href="https://overcast.fm/+IpkR9K98/1874">TS</a>]

00:31:18   maybe is supposed to produce a popover [<a href="https://overcast.fm/+IpkR9K98/1878">TS</a>]

00:31:19   or something online but doesn't on Snow [<a href="https://overcast.fm/+IpkR9K98/1879">TS</a>]

00:31:22   Leopard because the popover API isn't [<a href="https://overcast.fm/+IpkR9K98/1882">TS</a>]

00:31:24   there the program doesn't crash it just [<a href="https://overcast.fm/+IpkR9K98/1884">TS</a>]

00:31:25   does nothing so the interesting I wonder [<a href="https://overcast.fm/+IpkR9K98/1885">TS</a>]

00:31:28   if they were considering having it run [<a href="https://overcast.fm/+IpkR9K98/1888">TS</a>]

00:31:29   on 10.6 or is this it just falls out of [<a href="https://overcast.fm/+IpkR9K98/1889">TS</a>]

00:31:31   the the technologies they use for weak [<a href="https://overcast.fm/+IpkR9K98/1891">TS</a>]

00:31:34   linking to libraries they may not exist [<a href="https://overcast.fm/+IpkR9K98/1894">TS</a>]

00:31:36   yeah but anyway don't run it on Snow [<a href="https://overcast.fm/+IpkR9K98/1896">TS</a>]

00:31:37   Leopard right online it even though it [<a href="https://overcast.fm/+IpkR9K98/1897">TS</a>]

00:31:40   quote-unquote works on Snow Leopard you [<a href="https://overcast.fm/+IpkR9K98/1900">TS</a>]

00:31:42   don't I do that so most of the talk has [<a href="https://overcast.fm/+IpkR9K98/1902">TS</a>]

00:31:46   been about what this thing produces at [<a href="https://overcast.fm/+IpkR9K98/1906">TS</a>]

00:31:48   the end you use the application what [<a href="https://overcast.fm/+IpkR9K98/1908">TS</a>]

00:31:50   features are there or not as it could is [<a href="https://overcast.fm/+IpkR9K98/1910">TS</a>]

00:31:51   in design is it better than pages you [<a href="https://overcast.fm/+IpkR9K98/1911">TS</a>]

00:31:53   know where you could drag a keynote [<a href="https://overcast.fm/+IpkR9K98/1913">TS</a>]

00:31:54   presentation into it can go as busy [<a href="https://overcast.fm/+IpkR9K98/1914">TS</a>]

00:31:56   stuff so on and so forth [<a href="https://overcast.fm/+IpkR9K98/1916">TS</a>]

00:31:57   in the end once you've done all that and [<a href="https://overcast.fm/+IpkR9K98/1917">TS</a>]

00:31:59   you're happy with what you've produced [<a href="https://overcast.fm/+IpkR9K98/1919">TS</a>]

00:32:00   and you've conquered the program and [<a href="https://overcast.fm/+IpkR9K98/1920">TS</a>]

00:32:02   figure out how to use it you get out of [<a href="https://overcast.fm/+IpkR9K98/1922">TS</a>]

00:32:05   it a dot iBooks files it I don't have a [<a href="https://overcast.fm/+IpkR9K98/1925">TS</a>]

00:32:09   singular or plural and you you get this [<a href="https://overcast.fm/+IpkR9K98/1929">TS</a>]

00:32:11   thing that doesn't look like any other [<a href="https://overcast.fm/+IpkR9K98/1931">TS</a>]

00:32:12   format if you were just to glance at it [<a href="https://overcast.fm/+IpkR9K98/1932">TS</a>]

00:32:14   what can I do with this dot iBooks well [<a href="https://overcast.fm/+IpkR9K98/1934">TS</a>]

00:32:17   you can you know throw our nine Tunes [<a href="https://overcast.fm/+IpkR9K98/1937">TS</a>]

00:32:19   and put it on your iPad and people can [<a href="https://overcast.fm/+IpkR9K98/1939">TS</a>]

00:32:20   read they're on their iPads they can't [<a href="https://overcast.fm/+IpkR9K98/1940">TS</a>]

00:32:22   read in an iPhone just on an iPad and [<a href="https://overcast.fm/+IpkR9K98/1942">TS</a>]

00:32:25   you can sell it through the iBook store [<a href="https://overcast.fm/+IpkR9K98/1945">TS</a>]

00:32:26   in theory or give it away for free [<a href="https://overcast.fm/+IpkR9K98/1946">TS</a>]

00:32:28   through the abacus tour but that's about [<a href="https://overcast.fm/+IpkR9K98/1948">TS</a>]

00:32:30   it and that was the first thing that [<a href="https://overcast.fm/+IpkR9K98/1950">TS</a>]

00:32:33   everyone was kind of upset about was [<a href="https://overcast.fm/+IpkR9K98/1953">TS</a>]

00:32:34   that they were hoping Apple would make [<a href="https://overcast.fm/+IpkR9K98/1954">TS</a>]

00:32:36   an authoring tool for e-books and Apple [<a href="https://overcast.fm/+IpkR9K98/1956">TS</a>]

00:32:40   has not done that they have made an [<a href="https://overcast.fm/+IpkR9K98/1960">TS</a>]

00:32:42   authoring tool for the iBook store which [<a href="https://overcast.fm/+IpkR9K98/1962">TS</a>]

00:32:44   is different you know and then even [<a href="https://overcast.fm/+IpkR9K98/1964">TS</a>]

00:32:47   above and beyond that they've made an [<a href="https://overcast.fm/+IpkR9K98/1967">TS</a>]

00:32:48   authoring tool that's geared towards [<a href="https://overcast.fm/+IpkR9K98/1968">TS</a>]

00:32:50   making a particular kind of book or [<a href="https://overcast.fm/+IpkR9K98/1970">TS</a>]

00:32:51   whatever [<a href="https://overcast.fm/+IpkR9K98/1971">TS</a>]

00:32:53   now the iBook store prior to this [<a href="https://overcast.fm/+IpkR9K98/1973">TS</a>]

00:32:55   announcement is like well the iBook [<a href="https://overcast.fm/+IpkR9K98/1975">TS</a>]

00:32:56   store uses epubs right so everyone knows [<a href="https://overcast.fm/+IpkR9K98/1976">TS</a>]

00:32:58   they you know you can take those epubs [<a href="https://overcast.fm/+IpkR9K98/1978">TS</a>]

00:33:01   and you know you can take an ePub and [<a href="https://overcast.fm/+IpkR9K98/1981">TS</a>]

00:33:04   send it out to the world however like [<a href="https://overcast.fm/+IpkR9K98/1984">TS</a>]

00:33:06   for example the my high line article was [<a href="https://overcast.fm/+IpkR9K98/1986">TS</a>]

00:33:08   available as an ePub and you could read [<a href="https://overcast.fm/+IpkR9K98/1988">TS</a>]

00:33:10   that epub in the iBooks read but you [<a href="https://overcast.fm/+IpkR9K98/1990">TS</a>]

00:33:12   could also read that epub than anything [<a href="https://overcast.fm/+IpkR9K98/1992">TS</a>]

00:33:13   that could read epubs as online readers [<a href="https://overcast.fm/+IpkR9K98/1993">TS</a>]

00:33:15   Repub there's a some I think this other [<a href="https://overcast.fm/+IpkR9K98/1995">TS</a>]

00:33:18   application to stands the reading public [<a href="https://overcast.fm/+IpkR9K98/1998">TS</a>]

00:33:20   standards [<a href="https://overcast.fm/+IpkR9K98/2000">TS</a>]

00:33:21   does the other ebook reading of it's an [<a href="https://overcast.fm/+IpkR9K98/2001">TS</a>]

00:33:23   open standard so this is a source kind [<a href="https://overcast.fm/+IpkR9K98/2003">TS</a>]

00:33:25   of like a w3c but for e-books that [<a href="https://overcast.fm/+IpkR9K98/2005">TS</a>]

00:33:27   defines these standards for for epub and [<a href="https://overcast.fm/+IpkR9K98/2007">TS</a>]

00:33:30   a whole bunch of different vendors can [<a href="https://overcast.fm/+IpkR9K98/2010">TS</a>]

00:33:33   write to it so what what the apples [<a href="https://overcast.fm/+IpkR9K98/2013">TS</a>]

00:33:37   thing puts out is a dot iBooks thing [<a href="https://overcast.fm/+IpkR9K98/2017">TS</a>]

00:33:40   which I think just like epub is like a [<a href="https://overcast.fm/+IpkR9K98/2020">TS</a>]

00:33:41   zip files or whatever you or it's a [<a href="https://overcast.fm/+IpkR9K98/2021">TS</a>]

00:33:45   container format with a bunch of stuff [<a href="https://overcast.fm/+IpkR9K98/2025">TS</a>]

00:33:46   inside it right if you change the [<a href="https://overcast.fm/+IpkR9K98/2026">TS</a>]

00:33:47   extension to pub or even if you don't [<a href="https://overcast.fm/+IpkR9K98/2027">TS</a>]

00:33:50   change and just check on an application [<a href="https://overcast.fm/+IpkR9K98/2030">TS</a>]

00:33:51   then your Stanzi pubs they will you'll [<a href="https://overcast.fm/+IpkR9K98/2031">TS</a>]

00:33:54   see that inside there is something looks [<a href="https://overcast.fm/+IpkR9K98/2034">TS</a>]

00:33:56   a lot like an ePub it basically is it's [<a href="https://overcast.fm/+IpkR9K98/2036">TS</a>]

00:34:01   kind of like an ePub in an all but name [<a href="https://overcast.fm/+IpkR9K98/2041">TS</a>]

00:34:04   and the current the latest version of [<a href="https://overcast.fm/+IpkR9K98/2044">TS</a>]

00:34:08   ePub is the epub 3 the latest version of [<a href="https://overcast.fm/+IpkR9K98/2048">TS</a>]

00:34:10   specification I don't know if it's a [<a href="https://overcast.fm/+IpkR9K98/2050">TS</a>]

00:34:11   completely ratified or done or whatever [<a href="https://overcast.fm/+IpkR9K98/2051">TS</a>]

00:34:12   but that's the latest one this new [<a href="https://overcast.fm/+IpkR9K98/2052">TS</a>]

00:34:14   format is is mostly epub 3 if you look [<a href="https://overcast.fm/+IpkR9K98/2054">TS</a>]

00:34:17   inside it and you know an ePub version 3 [<a href="https://overcast.fm/+IpkR9K98/2057">TS</a>]

00:34:19   file looks like you'll recognize lots of [<a href="https://overcast.fm/+IpkR9K98/2059">TS</a>]

00:34:20   stuff there so it's a bunch of HTML [<a href="https://overcast.fm/+IpkR9K98/2060">TS</a>]

00:34:22   files actually XHTML is actually XHTML 5 [<a href="https://overcast.fm/+IpkR9K98/2062">TS</a>]

00:34:26   which is the XML dialogue at HTML 5 but [<a href="https://overcast.fm/+IpkR9K98/2066">TS</a>]

00:34:31   and you know and you're like oh well [<a href="https://overcast.fm/+IpkR9K98/2071">TS</a>]

00:34:33   this is this is great this is you know [<a href="https://overcast.fm/+IpkR9K98/2073">TS</a>]

00:34:35   Apple made this proprietary thing but [<a href="https://overcast.fm/+IpkR9K98/2075">TS</a>]

00:34:36   it's kind of built on the standards [<a href="https://overcast.fm/+IpkR9K98/2076">TS</a>]

00:34:38   basing so it's not completely crazy it's [<a href="https://overcast.fm/+IpkR9K98/2078">TS</a>]

00:34:39   not like a binary format or it's not you [<a href="https://overcast.fm/+IpkR9K98/2079">TS</a>]

00:34:41   know something completely proprietary [<a href="https://overcast.fm/+IpkR9K98/2081">TS</a>]

00:34:43   then that no one has any chance of [<a href="https://overcast.fm/+IpkR9K98/2083">TS</a>]

00:34:45   understanding and you know they made [<a href="https://overcast.fm/+IpkR9K98/2085">TS</a>]

00:34:49   their own mime type for it which is kind [<a href="https://overcast.fm/+IpkR9K98/2089">TS</a>]

00:34:50   of weird but once you see that you know [<a href="https://overcast.fm/+IpkR9K98/2090">TS</a>]

00:34:52   the Lion temp is like application slash [<a href="https://overcast.fm/+IpkR9K98/2092">TS</a>]

00:34:54   X iBooks plus zip you know I [<a href="https://overcast.fm/+IpkR9K98/2094">TS</a>]

00:34:57   why wouldn't they use the ePub mine form [<a href="https://overcast.fm/+IpkR9K98/2097">TS</a>]

00:35:00   because I look at this container and it [<a href="https://overcast.fm/+IpkR9K98/2100">TS</a>]

00:35:01   looks like any pub file well they make [<a href="https://overcast.fm/+IpkR9K98/2101">TS</a>]

00:35:04   their own line format it's it's kind of [<a href="https://overcast.fm/+IpkR9K98/2104">TS</a>]

00:35:05   a signal to the rest of the world it [<a href="https://overcast.fm/+IpkR9K98/2105">TS</a>]

00:35:06   says I know this looks a lot like an [<a href="https://overcast.fm/+IpkR9K98/2106">TS</a>]

00:35:08   ePub but it's not it's an iBook thing [<a href="https://overcast.fm/+IpkR9K98/2108">TS</a>]

00:35:10   and it kind of absolves Apple from the [<a href="https://overcast.fm/+IpkR9K98/2110">TS</a>]

00:35:15   responsibility of making sure that what [<a href="https://overcast.fm/+IpkR9K98/2115">TS</a>]

00:35:17   iBooks Author outputs is readable by any [<a href="https://overcast.fm/+IpkR9K98/2117">TS</a>]

00:35:20   other system that understands epubs [<a href="https://overcast.fm/+IpkR9K98/2120">TS</a>]

00:35:22   because you can say well why were you [<a href="https://overcast.fm/+IpkR9K98/2122">TS</a>]

00:35:23   trying to read that in insert [<a href="https://overcast.fm/+IpkR9K98/2123">TS</a>]

00:35:25   application X it's not an ePub but but [<a href="https://overcast.fm/+IpkR9K98/2125">TS</a>]

00:35:29   it looks like a no it's not an e public [<a href="https://overcast.fm/+IpkR9K98/2129">TS</a>]

00:35:31   in the mind side look at the filename [<a href="https://overcast.fm/+IpkR9K98/2131">TS</a>]

00:35:32   extension it's not an ePub it's a our [<a href="https://overcast.fm/+IpkR9K98/2132">TS</a>]

00:35:34   own [<a href="https://overcast.fm/+IpkR9K98/2134">TS</a>]

00:35:35   type that happens to look very similar [<a href="https://overcast.fm/+IpkR9K98/2135">TS</a>]

00:35:36   he published a teapot right so there's [<a href="https://overcast.fm/+IpkR9K98/2136">TS</a>]

00:35:38   it's a very clear signal it Apple saying [<a href="https://overcast.fm/+IpkR9K98/2138">TS</a>]

00:35:40   this application is just for making [<a href="https://overcast.fm/+IpkR9K98/2140">TS</a>]

00:35:42   things for our store and the fact that [<a href="https://overcast.fm/+IpkR9K98/2142">TS</a>]

00:35:44   we happen to use a lot of things that [<a href="https://overcast.fm/+IpkR9K98/2144">TS</a>]

00:35:47   look like another format is like just [<a href="https://overcast.fm/+IpkR9K98/2147">TS</a>]

00:35:48   you know don't look at the man behind [<a href="https://overcast.fm/+IpkR9K98/2148">TS</a>]

00:35:49   the curtain who cares and if you look at [<a href="https://overcast.fm/+IpkR9K98/2149">TS</a>]

00:35:52   the contents of the thing even though [<a href="https://overcast.fm/+IpkR9K98/2152">TS</a>]

00:35:53   the format like a ePub defines like what [<a href="https://overcast.fm/+IpkR9K98/2153">TS</a>]

00:35:55   the directory structure is what the file [<a href="https://overcast.fm/+IpkR9K98/2155">TS</a>]

00:35:56   should be called or they should contain [<a href="https://overcast.fm/+IpkR9K98/2156">TS</a>]

00:35:58   what things you can use it looks like [<a href="https://overcast.fm/+IpkR9K98/2158">TS</a>]

00:36:00   any problem so you start delving into [<a href="https://overcast.fm/+IpkR9K98/2160">TS</a>]

00:36:02   the contents of them like for example if [<a href="https://overcast.fm/+IpkR9K98/2162">TS</a>]

00:36:03   you look into one of the CSS files you [<a href="https://overcast.fm/+IpkR9K98/2163">TS</a>]

00:36:05   will see tons of you know you should [<a href="https://overcast.fm/+IpkR9K98/2165">TS</a>]

00:36:08   sing vendor-specific extensions like - [<a href="https://overcast.fm/+IpkR9K98/2168">TS</a>]

00:36:10   Moz whatever [<a href="https://overcast.fm/+IpkR9K98/2170">TS</a>]

00:36:11   what is the Safari one is it - WebKit I [<a href="https://overcast.fm/+IpkR9K98/2171">TS</a>]

00:36:13   think this on the CSS properties you do [<a href="https://overcast.fm/+IpkR9K98/2173">TS</a>]

00:36:17   - and then some other word that's like [<a href="https://overcast.fm/+IpkR9K98/2177">TS</a>]

00:36:18   expressing a vendor specific grief it's [<a href="https://overcast.fm/+IpkR9K98/2178">TS</a>]

00:36:21   usually - WebKit so like a box shadow [<a href="https://overcast.fm/+IpkR9K98/2181">TS</a>]

00:36:23   would be like - WebKit - box - shadow or [<a href="https://overcast.fm/+IpkR9K98/2183">TS</a>]

00:36:27   yeah and there's a great there was a [<a href="https://overcast.fm/+IpkR9K98/2187">TS</a>]

00:36:29   great presentation and earlier I think [<a href="https://overcast.fm/+IpkR9K98/2189">TS</a>]

00:36:32   last year or two years ago at an event [<a href="https://overcast.fm/+IpkR9K98/2192">TS</a>]

00:36:34   depart someone gave great presentation [<a href="https://overcast.fm/+IpkR9K98/2194">TS</a>]

00:36:36   which I should have put in the show [<a href="https://overcast.fm/+IpkR9K98/2196">TS</a>]

00:36:37   notes but I just thought of now about [<a href="https://overcast.fm/+IpkR9K98/2197">TS</a>]

00:36:38   how these vendor specific extensions to [<a href="https://overcast.fm/+IpkR9K98/2198">TS</a>]

00:36:40   CSS are a great thing because that [<a href="https://overcast.fm/+IpkR9K98/2200">TS</a>]

00:36:42   allows browser vendors to experiment [<a href="https://overcast.fm/+IpkR9K98/2202">TS</a>]

00:36:44   with features features that are part of [<a href="https://overcast.fm/+IpkR9K98/2204">TS</a>]

00:36:46   a standard but haven't been ratified yet [<a href="https://overcast.fm/+IpkR9K98/2206">TS</a>]

00:36:47   or experimental features or whatever it [<a href="https://overcast.fm/+IpkR9K98/2207">TS</a>]

00:36:50   allows them to experiment with them in a [<a href="https://overcast.fm/+IpkR9K98/2210">TS</a>]

00:36:51   way that when they whatever the outcome [<a href="https://overcast.fm/+IpkR9K98/2211">TS</a>]

00:36:54   whether they come to be ratified and [<a href="https://overcast.fm/+IpkR9K98/2214">TS</a>]

00:36:55   become part of the standard or whether [<a href="https://overcast.fm/+IpkR9K98/2215">TS</a>]

00:36:56   they go away entirely [<a href="https://overcast.fm/+IpkR9K98/2216">TS</a>]

00:36:57   you haven't produced the you know it's [<a href="https://overcast.fm/+IpkR9K98/2217">TS</a>]

00:36:59   clear to both the browser vendor and the [<a href="https://overcast.fm/+IpkR9K98/2219">TS</a>]

00:37:02   people authoring - targeted that what [<a href="https://overcast.fm/+IpkR9K98/2222">TS</a>]

00:37:03   you're messing with here is an [<a href="https://overcast.fm/+IpkR9K98/2223">TS</a>]

00:37:04   experimental feature that you shouldn't [<a href="https://overcast.fm/+IpkR9K98/2224">TS</a>]

00:37:07   rely on it so they don't call it you [<a href="https://overcast.fm/+IpkR9K98/2227">TS</a>]

00:37:08   know text shadow they call it - WebKit [<a href="https://overcast.fm/+IpkR9K98/2228">TS</a>]

00:37:11   you know text shadow so it's clear that [<a href="https://overcast.fm/+IpkR9K98/2231">TS</a>]

00:37:14   it's yeah you know it's so clear that [<a href="https://overcast.fm/+IpkR9K98/2234">TS</a>]

00:37:17   you're targeting just one browser and [<a href="https://overcast.fm/+IpkR9K98/2237">TS</a>]

00:37:19   that this is obviously not an open [<a href="https://overcast.fm/+IpkR9K98/2239">TS</a>]

00:37:21   standard that you can expect to work [<a href="https://overcast.fm/+IpkR9K98/2241">TS</a>]

00:37:22   everywhere and does make for strangeness [<a href="https://overcast.fm/+IpkR9K98/2242">TS</a>]

00:37:25   because if you wanted to do tech shadow [<a href="https://overcast.fm/+IpkR9K98/2245">TS</a>]

00:37:27   before it's like fully ratified you have [<a href="https://overcast.fm/+IpkR9K98/2247">TS</a>]

00:37:28   to do - Moz blahblah tech shadow mais [<a href="https://overcast.fm/+IpkR9K98/2248">TS</a>]

00:37:31   WebKit bla bla text shadow whatever the [<a href="https://overcast.fm/+IpkR9K98/2251">TS</a>]

00:37:32   hell the IE ISM protects out and you'd [<a href="https://overcast.fm/+IpkR9K98/2252">TS</a>]

00:37:34   have four different declaration four [<a href="https://overcast.fm/+IpkR9K98/2254">TS</a>]

00:37:35   different rules and you know the CSS [<a href="https://overcast.fm/+IpkR9K98/2255">TS</a>]

00:37:37   spec says just ignore any property you [<a href="https://overcast.fm/+IpkR9K98/2257">TS</a>]

00:37:39   don't understand so all the other [<a href="https://overcast.fm/+IpkR9K98/2259">TS</a>]

00:37:40   browsers will ignore all the rows except [<a href="https://overcast.fm/+IpkR9K98/2260">TS</a>]

00:37:42   for the one that apply to them so [<a href="https://overcast.fm/+IpkR9K98/2262">TS</a>]

00:37:43   sometimes you'd have to repeat yourself [<a href="https://overcast.fm/+IpkR9K98/2263">TS</a>]

00:37:44   15 different times to say something so [<a href="https://overcast.fm/+IpkR9K98/2264">TS</a>]

00:37:47   these [<a href="https://overcast.fm/+IpkR9K98/2267">TS</a>]

00:37:49   uh these sort of looking like epub3 type [<a href="https://overcast.fm/+IpkR9K98/2269">TS</a>]

00:37:52   files that iBooks produces are filled [<a href="https://overcast.fm/+IpkR9K98/2272">TS</a>]

00:37:55   with tons and tons of stuff most of [<a href="https://overcast.fm/+IpkR9K98/2275">TS</a>]

00:37:58   which is not in any CSS standard current [<a href="https://overcast.fm/+IpkR9K98/2278">TS</a>]

00:38:01   or speculative - iBooks you know iBooks [<a href="https://overcast.fm/+IpkR9K98/2281">TS</a>]

00:38:05   layout hint iBooks strikethrough type [<a href="https://overcast.fm/+IpkR9K98/2285">TS</a>]

00:38:08   iBooks gutter margin-left iBooks got our [<a href="https://overcast.fm/+IpkR9K98/2288">TS</a>]

00:38:10   margin right iBooks head height tons and [<a href="https://overcast.fm/+IpkR9K98/2290">TS</a>]

00:38:13   tons of rules uh in some cases and ended [<a href="https://overcast.fm/+IpkR9K98/2293">TS</a>]

00:38:17   by the way there's no standards [<a href="https://overcast.fm/+IpkR9K98/2297">TS</a>]

00:38:18   compliant fallback like with the vendor [<a href="https://overcast.fm/+IpkR9K98/2298">TS</a>]

00:38:20   specific ones like tech shadow now I [<a href="https://overcast.fm/+IpkR9K98/2300">TS</a>]

00:38:21   believe text shadow is in some ratified [<a href="https://overcast.fm/+IpkR9K98/2301">TS</a>]

00:38:23   things so you're supposed to do all the [<a href="https://overcast.fm/+IpkR9K98/2303">TS</a>]

00:38:24   vendor specific ones and then the [<a href="https://overcast.fm/+IpkR9K98/2304">TS</a>]

00:38:25   fallback for the standard compliance one [<a href="https://overcast.fm/+IpkR9K98/2305">TS</a>]

00:38:27   these are all just a bunch of properties [<a href="https://overcast.fm/+IpkR9K98/2307">TS</a>]

00:38:28   some of which seem to have no analogue [<a href="https://overcast.fm/+IpkR9K98/2308">TS</a>]

00:38:30   in any spec anywhere and there's no [<a href="https://overcast.fm/+IpkR9K98/2310">TS</a>]

00:38:32   standards compliant fallback one of the [<a href="https://overcast.fm/+IpkR9K98/2312">TS</a>]

00:38:35   one of the good ones is iBooks line [<a href="https://overcast.fm/+IpkR9K98/2315">TS</a>]

00:38:38   hints and then you give it a bunch of [<a href="https://overcast.fm/+IpkR9K98/2318">TS</a>]

00:38:40   things and then you can give it a URL to [<a href="https://overcast.fm/+IpkR9K98/2320">TS</a>]

00:38:42   a plist file and then a bunch more [<a href="https://overcast.fm/+IpkR9K98/2322">TS</a>]

00:38:44   arguments so this is like completely off [<a href="https://overcast.fm/+IpkR9K98/2324">TS</a>]

00:38:45   the reservation like a CSS hint that [<a href="https://overcast.fm/+IpkR9K98/2325">TS</a>]

00:38:48   takes as argument a plist file you know [<a href="https://overcast.fm/+IpkR9K98/2328">TS</a>]

00:38:50   propyl property the spouses XML files [<a href="https://overcast.fm/+IpkR9K98/2330">TS</a>]

00:38:52   filled with arbitrary you know [<a href="https://overcast.fm/+IpkR9K98/2332">TS</a>]

00:38:54   arbitrarily deep tree of name value [<a href="https://overcast.fm/+IpkR9K98/2334">TS</a>]

00:38:55   pairs and arrays and I can't even [<a href="https://overcast.fm/+IpkR9K98/2335">TS</a>]

00:38:58   imagine what they're doing so it's like [<a href="https://overcast.fm/+IpkR9K98/2338">TS</a>]

00:39:00   you know they're using the the trappings [<a href="https://overcast.fm/+IpkR9K98/2340">TS</a>]

00:39:02   of epub but the things that actually [<a href="https://overcast.fm/+IpkR9K98/2342">TS</a>]

00:39:04   control what these books look like might [<a href="https://overcast.fm/+IpkR9K98/2344">TS</a>]

00:39:06   as well just be completely custom code [<a href="https://overcast.fm/+IpkR9K98/2346">TS</a>]

00:39:08   because there's no other web browser [<a href="https://overcast.fm/+IpkR9K98/2348">TS</a>]

00:39:12   epub read or anything is going to be [<a href="https://overcast.fm/+IpkR9K98/2352">TS</a>]

00:39:13   able to make heads or tails of this [<a href="https://overcast.fm/+IpkR9K98/2353">TS</a>]

00:39:15   stuff it is completely off the [<a href="https://overcast.fm/+IpkR9K98/2355">TS</a>]

00:39:16   reservation especially the layout stuff [<a href="https://overcast.fm/+IpkR9K98/2356">TS</a>]

00:39:18   they have a strange language in the [<a href="https://overcast.fm/+IpkR9K98/2358">TS</a>]

00:39:19   layout with like double colons prefixing [<a href="https://overcast.fm/+IpkR9K98/2359">TS</a>]

00:39:21   everything where they're trying to [<a href="https://overcast.fm/+IpkR9K98/2361">TS</a>]

00:39:22   define like boxes and stuff flowing [<a href="https://overcast.fm/+IpkR9K98/2362">TS</a>]

00:39:23   around and everything it's like if you [<a href="https://overcast.fm/+IpkR9K98/2363">TS</a>]

00:39:26   were asked to take like a you know a [<a href="https://overcast.fm/+IpkR9K98/2366">TS</a>]

00:39:29   page maker document from way back when [<a href="https://overcast.fm/+IpkR9K98/2369">TS</a>]

00:39:31   with like in a limited ability to lay [<a href="https://overcast.fm/+IpkR9K98/2371">TS</a>]

00:39:33   stuff out and say okay well redesign [<a href="https://overcast.fm/+IpkR9K98/2373">TS</a>]

00:39:37   that format but you can only use CSS but [<a href="https://overcast.fm/+IpkR9K98/2377">TS</a>]

00:39:39   you can make up any rules you want right [<a href="https://overcast.fm/+IpkR9K98/2379">TS</a>]

00:39:41   they they made up this entire language a [<a href="https://overcast.fm/+IpkR9K98/2381">TS</a>]

00:39:44   page layout that has almost nothing to [<a href="https://overcast.fm/+IpkR9K98/2384">TS</a>]

00:39:46   do with any existing standard and that's [<a href="https://overcast.fm/+IpkR9K98/2386">TS</a>]

00:39:49   what they used to lay out all their [<a href="https://overcast.fm/+IpkR9K98/2389">TS</a>]

00:39:50   books so if you take one of these things [<a href="https://overcast.fm/+IpkR9K98/2390">TS</a>]

00:39:51   that's beautifully laid out and and [<a href="https://overcast.fm/+IpkR9K98/2391">TS</a>]

00:39:53   looks great in the new version of the [<a href="https://overcast.fm/+IpkR9K98/2393">TS</a>]

00:39:54   the iBooks reader application and throw [<a href="https://overcast.fm/+IpkR9K98/2394">TS</a>]

00:39:55   it in an ePub reader and you know can do [<a href="https://overcast.fm/+IpkR9K98/2395">TS</a>]

00:39:58   the conversions to make it choke it down [<a href="https://overcast.fm/+IpkR9K98/2398">TS</a>]

00:39:59   change the filename extension maybe [<a href="https://overcast.fm/+IpkR9K98/2399">TS</a>]

00:40:01   move the metadata about the cover image [<a href="https://overcast.fm/+IpkR9K98/2401">TS</a>]

00:40:03   someplace else and do some other stuff [<a href="https://overcast.fm/+IpkR9K98/2403">TS</a>]

00:40:04   it'll say how great I can open this then [<a href="https://overcast.fm/+IpkR9K98/2404">TS</a>]

00:40:06   it would look like scrambled garbage [<a href="https://overcast.fm/+IpkR9K98/2406">TS</a>]

00:40:07   because there's no way it can understand [<a href="https://overcast.fm/+IpkR9K98/2407">TS</a>]

00:40:09   all these rules so they've basically [<a href="https://overcast.fm/+IpkR9K98/2409">TS</a>]

00:40:10   made a completely custom file format [<a href="https://overcast.fm/+IpkR9K98/2410">TS</a>]

00:40:12   using the D languages and the sort of [<a href="https://overcast.fm/+IpkR9K98/2412">TS</a>]

00:40:19   traditions let's say of epub format but [<a href="https://overcast.fm/+IpkR9K98/2419">TS</a>]

00:40:22   not the details up and I put a link in [<a href="https://overcast.fm/+IpkR9K98/2422">TS</a>]

00:40:24   the show notes to a good article [<a href="https://overcast.fm/+IpkR9K98/2424">TS</a>]

00:40:25   explaining some that some of these [<a href="https://overcast.fm/+IpkR9K98/2425">TS</a>]

00:40:27   things and also that same article linked [<a href="https://overcast.fm/+IpkR9K98/2427">TS</a>]

00:40:29   to a mailing list message to one of the [<a href="https://overcast.fm/+IpkR9K98/2429">TS</a>]

00:40:31   CSS working group mailing lists from I [<a href="https://overcast.fm/+IpkR9K98/2431">TS</a>]

00:40:33   think it was March of 2011 saying hey [<a href="https://overcast.fm/+IpkR9K98/2433">TS</a>]

00:40:38   here at Apple here's what we're thinking [<a href="https://overcast.fm/+IpkR9K98/2438">TS</a>]

00:40:39   of doing for laying out like custom [<a href="https://overcast.fm/+IpkR9K98/2439">TS</a>]

00:40:41   flows of text around arbitrarily shaped [<a href="https://overcast.fm/+IpkR9K98/2441">TS</a>]

00:40:43   objects and stuff like that [<a href="https://overcast.fm/+IpkR9K98/2443">TS</a>]

00:40:45   so you know what do you guys think of [<a href="https://overcast.fm/+IpkR9K98/2445">TS</a>]

00:40:47   that as kind of Apple saying you know [<a href="https://overcast.fm/+IpkR9K98/2447">TS</a>]

00:40:50   we're doing this it heads up like that [<a href="https://overcast.fm/+IpkR9K98/2450">TS</a>]

00:40:53   there is actually a CSS proposal in the [<a href="https://overcast.fm/+IpkR9K98/2453">TS</a>]

00:40:55   work center in the the official process [<a href="https://overcast.fm/+IpkR9K98/2455">TS</a>]

00:40:57   of making a way to have text flow around [<a href="https://overcast.fm/+IpkR9K98/2457">TS</a>]

00:41:01   arbitrary objects and stuff like that [<a href="https://overcast.fm/+IpkR9K98/2461">TS</a>]

00:41:02   but apples not going to wait for that [<a href="https://overcast.fm/+IpkR9K98/2462">TS</a>]

00:41:05   process to conclude or you know they [<a href="https://overcast.fm/+IpkR9K98/2465">TS</a>]

00:41:08   can't wait they're going to say well we [<a href="https://overcast.fm/+IpkR9K98/2468">TS</a>]

00:41:09   we would love to put out this iBook [<a href="https://overcast.fm/+IpkR9K98/2469">TS</a>]

00:41:10   authoring tool but geez we really need [<a href="https://overcast.fm/+IpkR9K98/2470">TS</a>]

00:41:11   to wait for the the standards forward [<a href="https://overcast.fm/+IpkR9K98/2471">TS</a>]

00:41:14   for a CSS text flow about arbitrary [<a href="https://overcast.fm/+IpkR9K98/2474">TS</a>]

00:41:15   objects to be nailed down then apples [<a href="https://overcast.fm/+IpkR9K98/2475">TS</a>]

00:41:18   not going to wait on that and so they [<a href="https://overcast.fm/+IpkR9K98/2478">TS</a>]

00:41:19   didn't they just gave it heads up that [<a href="https://overcast.fm/+IpkR9K98/2479">TS</a>]

00:41:20   said we're thinking of doing this here's [<a href="https://overcast.fm/+IpkR9K98/2480">TS</a>]

00:41:21   here's what we're thinking of doing from [<a href="https://overcast.fm/+IpkR9K98/2481">TS</a>]

00:41:23   a technical perspective what do you guys [<a href="https://overcast.fm/+IpkR9K98/2483">TS</a>]

00:41:24   think and meanwhile I bet they were just [<a href="https://overcast.fm/+IpkR9K98/2484">TS</a>]

00:41:25   say oh we're just doing this and they [<a href="https://overcast.fm/+IpkR9K98/2485">TS</a>]

00:41:28   just did it you know I mean but is they [<a href="https://overcast.fm/+IpkR9K98/2488">TS</a>]

00:41:30   are you saying this the whole thing is [<a href="https://overcast.fm/+IpkR9K98/2490">TS</a>]

00:41:31   bad I mean the way you're talking about [<a href="https://overcast.fm/+IpkR9K98/2491">TS</a>]

00:41:33   I can't tell do you think it's bad you [<a href="https://overcast.fm/+IpkR9K98/2493">TS</a>]

00:41:35   think it's good if it doesn't matter I'm [<a href="https://overcast.fm/+IpkR9K98/2495">TS</a>]

00:41:36   explaining what it is so people don't [<a href="https://overcast.fm/+IpkR9K98/2496">TS</a>]

00:41:38   think that these are just epubs and I'll [<a href="https://overcast.fm/+IpkR9K98/2498">TS</a>]

00:41:40   be able to easily easily convert these [<a href="https://overcast.fm/+IpkR9K98/2500">TS</a>]

00:41:42   to eat people say I want to convert it [<a href="https://overcast.fm/+IpkR9K98/2502">TS</a>]

00:41:43   to ePub that's kind of a meaningless [<a href="https://overcast.fm/+IpkR9K98/2503">TS</a>]

00:41:45   state do you mean get it to the point [<a href="https://overcast.fm/+IpkR9K98/2505">TS</a>]

00:41:46   where according to the spec it's is [<a href="https://overcast.fm/+IpkR9K98/2506">TS</a>]

00:41:48   exactly compliant I don't know if the [<a href="https://overcast.fm/+IpkR9K98/2508">TS</a>]

00:41:50   spec specifies that you can't use vendor [<a href="https://overcast.fm/+IpkR9K98/2510">TS</a>]

00:41:52   specific extensions in the CSS file and [<a href="https://overcast.fm/+IpkR9K98/2512">TS</a>]

00:41:53   of a CSS but if those are used to layout [<a href="https://overcast.fm/+IpkR9K98/2513">TS</a>]

00:41:57   to make your book look the way it looks [<a href="https://overcast.fm/+IpkR9K98/2517">TS</a>]

00:41:59   the fact that you can get it to open an [<a href="https://overcast.fm/+IpkR9K98/2519">TS</a>]

00:42:01   ePub reader means nothing so what I'm [<a href="https://overcast.fm/+IpkR9K98/2521">TS</a>]

00:42:03   trying to express with the people to [<a href="https://overcast.fm/+IpkR9K98/2523">TS</a>]

00:42:04   understand that this thing is the phrase [<a href="https://overcast.fm/+IpkR9K98/2524">TS</a>]

00:42:08   converting to ePub makes little sense [<a href="https://overcast.fm/+IpkR9K98/2528">TS</a>]

00:42:09   and if you have if I had to nail down [<a href="https://overcast.fm/+IpkR9K98/2529">TS</a>]

00:42:12   and answer that question can I convert [<a href="https://overcast.fm/+IpkR9K98/2532">TS</a>]

00:42:14   to the Steve pub I would say the answer [<a href="https://overcast.fm/+IpkR9K98/2534">TS</a>]

00:42:15   no because if you take a complex ibooks [<a href="https://overcast.fm/+IpkR9K98/2535">TS</a>]

00:42:19   thing that uses all the features i looks [<a href="https://overcast.fm/+IpkR9K98/2539">TS</a>]

00:42:21   like and what's the point otherwise it [<a href="https://overcast.fm/+IpkR9K98/2541">TS</a>]

00:42:24   will be scrambled miss elsewhere there's [<a href="https://overcast.fm/+IpkR9K98/2544">TS</a>]

00:42:26   no mechanical process for you to [<a href="https://overcast.fm/+IpkR9K98/2546">TS</a>]

00:42:27   translate this is you can't even you can [<a href="https://overcast.fm/+IpkR9K98/2547">TS</a>]

00:42:29   you can see of a mechanical process [<a href="https://overcast.fm/+IpkR9K98/2549">TS</a>]

00:42:31   because some of the things that it does [<a href="https://overcast.fm/+IpkR9K98/2551">TS</a>]

00:42:32   simply aren't possible using existing [<a href="https://overcast.fm/+IpkR9K98/2552">TS</a>]

00:42:34   standards in css3 or the parts of css3 [<a href="https://overcast.fm/+IpkR9K98/2554">TS</a>]

00:42:38   that are supported by current browsers [<a href="https://overcast.fm/+IpkR9K98/2558">TS</a>]

00:42:40   right it is basically a custom format [<a href="https://overcast.fm/+IpkR9K98/2560">TS</a>]

00:42:42   and I'm saying the reason they did this [<a href="https://overcast.fm/+IpkR9K98/2562">TS</a>]

00:42:44   is because if they didn't they would be [<a href="https://overcast.fm/+IpkR9K98/2564">TS</a>]

00:42:45   waiting on an external entity before [<a href="https://overcast.fm/+IpkR9K98/2565">TS</a>]

00:42:47   they could you know deliver the thing [<a href="https://overcast.fm/+IpkR9K98/2567">TS</a>]

00:42:50   that they wanted to deliver and you know [<a href="https://overcast.fm/+IpkR9K98/2570">TS</a>]

00:42:52   Apple doesn't like to do that good or [<a href="https://overcast.fm/+IpkR9K98/2572">TS</a>]

00:42:55   bad [<a href="https://overcast.fm/+IpkR9K98/2575">TS</a>]

00:42:55   um I think it is well let me see was [<a href="https://overcast.fm/+IpkR9K98/2575">TS</a>]

00:43:02   anything else in the forum before I talk [<a href="https://overcast.fm/+IpkR9K98/2582">TS</a>]

00:43:03   about whether this is good or bad the [<a href="https://overcast.fm/+IpkR9K98/2583">TS</a>]

00:43:10   other thing I'll say is I think that if [<a href="https://overcast.fm/+IpkR9K98/2590">TS</a>]

00:43:11   you made it like so what if I make a [<a href="https://overcast.fm/+IpkR9K98/2591">TS</a>]

00:43:13   simple document it's just text it's like [<a href="https://overcast.fm/+IpkR9K98/2593">TS</a>]

00:43:14   it's got a title and it's got a stream [<a href="https://overcast.fm/+IpkR9K98/2594">TS</a>]

00:43:16   of text and it breaks up into pages what [<a href="https://overcast.fm/+IpkR9K98/2596">TS</a>]

00:43:19   if I export that then surely that I can [<a href="https://overcast.fm/+IpkR9K98/2599">TS</a>]

00:43:21   really transform into an ePub that works [<a href="https://overcast.fm/+IpkR9K98/2601">TS</a>]

00:43:23   I think it would be easier but I it's [<a href="https://overcast.fm/+IpkR9K98/2603">TS</a>]

00:43:25   kind of like when you would say about [<a href="https://overcast.fm/+IpkR9K98/2605">TS</a>]

00:43:27   something from Word as HTML and you'd be [<a href="https://overcast.fm/+IpkR9K98/2607">TS</a>]

00:43:29   shocked about that you look at the HTML [<a href="https://overcast.fm/+IpkR9K98/2609">TS</a>]

00:43:31   like what the heck is is doing this was [<a href="https://overcast.fm/+IpkR9K98/2611">TS</a>]

00:43:33   just like I just started typing with the [<a href="https://overcast.fm/+IpkR9K98/2613">TS</a>]

00:43:34   defaults and I hit save and they're like [<a href="https://overcast.fm/+IpkR9K98/2614">TS</a>]

00:43:36   three paragraphs of text and when I [<a href="https://overcast.fm/+IpkR9K98/2616">TS</a>]

00:43:38   export HTML it's it's big hairy mess [<a href="https://overcast.fm/+IpkR9K98/2618">TS</a>]

00:43:40   kind of the same way and that it's going [<a href="https://overcast.fm/+IpkR9K98/2620">TS</a>]

00:43:43   to put all that weird custom format and [<a href="https://overcast.fm/+IpkR9K98/2623">TS</a>]

00:43:45   layout stuff in there with old custom [<a href="https://overcast.fm/+IpkR9K98/2625">TS</a>]

00:43:47   rules right just for the defaults just [<a href="https://overcast.fm/+IpkR9K98/2627">TS</a>]

00:43:49   to say oh this is just a plain big [<a href="https://overcast.fm/+IpkR9K98/2629">TS</a>]

00:43:51   column of text so I would say don't [<a href="https://overcast.fm/+IpkR9K98/2631">TS</a>]

00:43:56   think of this as an ePub authoring tool [<a href="https://overcast.fm/+IpkR9K98/2636">TS</a>]

00:43:57   Apple doesn't think of it as that [<a href="https://overcast.fm/+IpkR9K98/2637">TS</a>]

00:43:59   they're not promoting it as that but [<a href="https://overcast.fm/+IpkR9K98/2639">TS</a>]

00:44:00   people won't say content details like [<a href="https://overcast.fm/+IpkR9K98/2640">TS</a>]

00:44:01   all this is almost any puppets not uh [<a href="https://overcast.fm/+IpkR9K98/2641">TS</a>]

00:44:03   that's not going to happen [<a href="https://overcast.fm/+IpkR9K98/2643">TS</a>]

00:44:05   now the confusing thing about this from [<a href="https://overcast.fm/+IpkR9K98/2645">TS</a>]

00:44:10   the perspective of people who wanted a [<a href="https://overcast.fm/+IpkR9K98/2650">TS</a>]

00:44:14   generic epub authoring tool is that in [<a href="https://overcast.fm/+IpkR9K98/2654">TS</a>]

00:44:17   this market for for e-books Apple is not [<a href="https://overcast.fm/+IpkR9K98/2657">TS</a>]

00:44:20   the leader I think we can all agree on [<a href="https://overcast.fm/+IpkR9K98/2660">TS</a>]

00:44:21   that old every time I say that I get a [<a href="https://overcast.fm/+IpkR9K98/2661">TS</a>]

00:44:23   whole bunch of iBooks fans emailing me [<a href="https://overcast.fm/+IpkR9K98/2663">TS</a>]

00:44:24   and telling me how much they love live [<a href="https://overcast.fm/+IpkR9K98/2664">TS</a>]

00:44:26   books and do all the reading books and I [<a href="https://overcast.fm/+IpkR9K98/2666">TS</a>]

00:44:27   buy everything they had [<a href="https://overcast.fm/+IpkR9K98/2667">TS</a>]

00:44:28   door but I think we can all agree that [<a href="https://overcast.fm/+IpkR9K98/2668">TS</a>]

00:44:29   Amazon is the current leader in the [<a href="https://overcast.fm/+IpkR9K98/2669">TS</a>]

00:44:32   fields of e-books do you agree with that [<a href="https://overcast.fm/+IpkR9K98/2672">TS</a>]

00:44:34   I think that's probably true and I mean [<a href="https://overcast.fm/+IpkR9K98/2674">TS</a>]

00:44:39   I would need to I don't know the numbers [<a href="https://overcast.fm/+IpkR9K98/2679">TS</a>]

00:44:40   how do you define what Allegiant it's [<a href="https://overcast.fm/+IpkR9K98/2680">TS</a>]

00:44:41   difficult because I think apples not for [<a href="https://overcast.fm/+IpkR9K98/2681">TS</a>]

00:44:43   particularly forthcoming and Amazon for [<a href="https://overcast.fm/+IpkR9K98/2683">TS</a>]

00:44:45   that matter isn't particularly [<a href="https://overcast.fm/+IpkR9K98/2685">TS</a>]

00:44:46   forthcoming with exact numbers like [<a href="https://overcast.fm/+IpkR9K98/2686">TS</a>]

00:44:47   Amazon won't even tell you exactly how [<a href="https://overcast.fm/+IpkR9K98/2687">TS</a>]

00:44:49   many Kindles it sold but it'll give you [<a href="https://overcast.fm/+IpkR9K98/2689">TS</a>]

00:44:50   ballpark and apples not too big about [<a href="https://overcast.fm/+IpkR9K98/2690">TS</a>]

00:44:52   giving you individual breakdowns of like [<a href="https://overcast.fm/+IpkR9K98/2692">TS</a>]

00:44:55   iBook sales versus free ebooks right [<a href="https://overcast.fm/+IpkR9K98/2695">TS</a>]

00:44:57   it all ends up getting lumped into like [<a href="https://overcast.fm/+IpkR9K98/2697">TS</a>]

00:44:59   this software services line item which [<a href="https://overcast.fm/+IpkR9K98/2699">TS</a>]

00:45:01   is a drop in the bucket compared to like [<a href="https://overcast.fm/+IpkR9K98/2701">TS</a>]

00:45:02   how much money make up if it's not if [<a href="https://overcast.fm/+IpkR9K98/2702">TS</a>]

00:45:04   it's not Apple John who is it it's not [<a href="https://overcast.fm/+IpkR9K98/2704">TS</a>]

00:45:07   Amazon you mean yeah yeah and I don't [<a href="https://overcast.fm/+IpkR9K98/2707">TS</a>]

00:45:09   think I don't know I'm just gonna say I [<a href="https://overcast.fm/+IpkR9K98/2709">TS</a>]

00:45:11   can just say for the sake of argument [<a href="https://overcast.fm/+IpkR9K98/2711">TS</a>]

00:45:13   but see pretend we all agree that Amazon [<a href="https://overcast.fm/+IpkR9K98/2713">TS</a>]

00:45:15   is the leader in in terms of sales [<a href="https://overcast.fm/+IpkR9K98/2715">TS</a>]

00:45:18   volume because it's a it's not Apple is [<a href="https://overcast.fm/+IpkR9K98/2718">TS</a>]

00:45:20   it no and I don't know how the iBooks [<a href="https://overcast.fm/+IpkR9K98/2720">TS</a>]

00:45:23   store is going is doing financially but [<a href="https://overcast.fm/+IpkR9K98/2723">TS</a>]

00:45:26   I don't it doesn't seem like it's as big [<a href="https://overcast.fm/+IpkR9K98/2726">TS</a>]

00:45:28   a success as it could have been so given [<a href="https://overcast.fm/+IpkR9K98/2728">TS</a>]

00:45:30   that if you agree that Amazon is the [<a href="https://overcast.fm/+IpkR9K98/2730">TS</a>]

00:45:32   market leader then you have a situation [<a href="https://overcast.fm/+IpkR9K98/2732">TS</a>]

00:45:33   where when you have a market where there [<a href="https://overcast.fm/+IpkR9K98/2733">TS</a>]

00:45:36   is there is a strong leader and I think [<a href="https://overcast.fm/+IpkR9K98/2736">TS</a>]

00:45:37   Amazon is a pretty strong leader the [<a href="https://overcast.fm/+IpkR9K98/2737">TS</a>]

00:45:38   Kindle brand and you know certainly [<a href="https://overcast.fm/+IpkR9K98/2738">TS</a>]

00:45:40   Amazon is leading in book sales because [<a href="https://overcast.fm/+IpkR9K98/2740">TS</a>]

00:45:42   they still sell physical books too so [<a href="https://overcast.fm/+IpkR9K98/2742">TS</a>]

00:45:44   that's one of the reasons why Amazon has [<a href="https://overcast.fm/+IpkR9K98/2744">TS</a>]

00:45:45   such a big share someone else brings up [<a href="https://overcast.fm/+IpkR9K98/2745">TS</a>]

00:45:47   Barnes & Noble I think we would all [<a href="https://overcast.fm/+IpkR9K98/2747">TS</a>]

00:45:48   agree the Barnes & Nobles also behind [<a href="https://overcast.fm/+IpkR9K98/2748">TS</a>]

00:45:50   Amazon oh you have this this leader in [<a href="https://overcast.fm/+IpkR9K98/2750">TS</a>]

00:45:52   the market for e-books usually the the [<a href="https://overcast.fm/+IpkR9K98/2752">TS</a>]

00:45:56   strategy that Apple's use successfully [<a href="https://overcast.fm/+IpkR9K98/2756">TS</a>]

00:45:58   in the past and that I've seen a lot of [<a href="https://overcast.fm/+IpkR9K98/2758">TS</a>]

00:45:59   other people use successfully is if [<a href="https://overcast.fm/+IpkR9K98/2759">TS</a>]

00:46:01   you're not the market leader what you do [<a href="https://overcast.fm/+IpkR9K98/2761">TS</a>]

00:46:03   is you come in especially in a new [<a href="https://overcast.fm/+IpkR9K98/2763">TS</a>]

00:46:06   market like this you come in and you [<a href="https://overcast.fm/+IpkR9K98/2766">TS</a>]

00:46:07   start pushing open standards and you say [<a href="https://overcast.fm/+IpkR9K98/2767">TS</a>]

00:46:11   well Amazon is a leader with their [<a href="https://overcast.fm/+IpkR9K98/2771">TS</a>]

00:46:13   proprietary format they're trying to [<a href="https://overcast.fm/+IpkR9K98/2773">TS</a>]

00:46:14   lock you in with but we here in the [<a href="https://overcast.fm/+IpkR9K98/2774">TS</a>]

00:46:16   everybody been Amazon camp are strongly [<a href="https://overcast.fm/+IpkR9K98/2776">TS</a>]

00:46:18   behind epub because it's an open [<a href="https://overcast.fm/+IpkR9K98/2778">TS</a>]

00:46:20   standard and we believe interoperability [<a href="https://overcast.fm/+IpkR9K98/2780">TS</a>]

00:46:22   is the blob of all you mean you know all [<a href="https://overcast.fm/+IpkR9K98/2782">TS</a>]

00:46:24   the stuff whether they're honest about [<a href="https://overcast.fm/+IpkR9K98/2784">TS</a>]

00:46:25   it or not this happens a lot if you're [<a href="https://overcast.fm/+IpkR9K98/2785">TS</a>]

00:46:27   not the market leader you don't compete [<a href="https://overcast.fm/+IpkR9K98/2787">TS</a>]

00:46:29   by trying to introduce your own [<a href="https://overcast.fm/+IpkR9K98/2789">TS</a>]

00:46:30   proprietary format you compete by [<a href="https://overcast.fm/+IpkR9K98/2790">TS</a>]

00:46:33   getting behind a standard because you [<a href="https://overcast.fm/+IpkR9K98/2793">TS</a>]

00:46:35   know on your own you can't compute you [<a href="https://overcast.fm/+IpkR9K98/2795">TS</a>]

00:46:37   you can't compete but together everybody [<a href="https://overcast.fm/+IpkR9K98/2797">TS</a>]

00:46:40   except for the market leader [<a href="https://overcast.fm/+IpkR9K98/2800">TS</a>]

00:46:41   we band together and we all agree on [<a href="https://overcast.fm/+IpkR9K98/2801">TS</a>]

00:46:42   epub and it's all interoperable in [<a href="https://overcast.fm/+IpkR9K98/2802">TS</a>]

00:46:45   aggregate we may be bigger than Amazon [<a href="https://overcast.fm/+IpkR9K98/2805">TS</a>]

00:46:48   that's the way you over for overthrow [<a href="https://overcast.fm/+IpkR9K98/2808">TS</a>]

00:46:49   the market leader and the example the [<a href="https://overcast.fm/+IpkR9K98/2809">TS</a>]

00:46:51   Apple I would give for Apple doing this [<a href="https://overcast.fm/+IpkR9K98/2811">TS</a>]

00:46:53   is when Internet Explorer was the market [<a href="https://overcast.fm/+IpkR9K98/2813">TS</a>]

00:46:55   leader in browsers and they had all [<a href="https://overcast.fm/+IpkR9K98/2815">TS</a>]

00:46:57   their ie specific extensions and ActiveX [<a href="https://overcast.fm/+IpkR9K98/2817">TS</a>]

00:46:59   and all sorts of horrible things that [<a href="https://overcast.fm/+IpkR9K98/2819">TS</a>]

00:47:01   were still recovering from in terms of [<a href="https://overcast.fm/+IpkR9K98/2821">TS</a>]

00:47:04   IE isms and javascript people that's [<a href="https://overcast.fm/+IpkR9K98/2824">TS</a>]

00:47:06   right just the way the Dom API works now [<a href="https://overcast.fm/+IpkR9K98/2826">TS</a>]

00:47:08   that's just tonight the rest of the [<a href="https://overcast.fm/+IpkR9K98/2828">TS</a>]

00:47:12   market said our reaction to this is not [<a href="https://overcast.fm/+IpkR9K98/2832">TS</a>]

00:47:14   to field our own browser with their own [<a href="https://overcast.fm/+IpkR9K98/2834">TS</a>]

00:47:16   very specific vendor specific extensions [<a href="https://overcast.fm/+IpkR9K98/2836">TS</a>]

00:47:20   and proprietary things a proprietary you [<a href="https://overcast.fm/+IpkR9K98/2840">TS</a>]

00:47:22   know equivalent to ActiveX and our own [<a href="https://overcast.fm/+IpkR9K98/2842">TS</a>]

00:47:24   crazy changes to the Dom API so you have [<a href="https://overcast.fm/+IpkR9K98/2844">TS</a>]

00:47:26   to do you know that the industry's [<a href="https://overcast.fm/+IpkR9K98/2846">TS</a>]

00:47:28   reaction was to get behind standards and [<a href="https://overcast.fm/+IpkR9K98/2848">TS</a>]

00:47:30   Apple did that as well with WebKit when [<a href="https://overcast.fm/+IpkR9K98/2850">TS</a>]

00:47:32   they when Apple made its own browser it [<a href="https://overcast.fm/+IpkR9K98/2852">TS</a>]

00:47:34   didn't try to beat Microsoft at its own [<a href="https://overcast.fm/+IpkR9K98/2854">TS</a>]

00:47:36   game it said we're gonna make a [<a href="https://overcast.fm/+IpkR9K98/2856">TS</a>]

00:47:38   standards compliant browser and look at [<a href="https://overcast.fm/+IpkR9K98/2858">TS</a>]

00:47:39   us passing the acid test and the acid to [<a href="https://overcast.fm/+IpkR9K98/2859">TS</a>]

00:47:42   test and whatever the different you know [<a href="https://overcast.fm/+IpkR9K98/2862">TS</a>]

00:47:43   yeah that was a big part of their their [<a href="https://overcast.fm/+IpkR9K98/2863">TS</a>]

00:47:46   PR push and and it's not wasn't just [<a href="https://overcast.fm/+IpkR9K98/2866">TS</a>]

00:47:48   yeah posturing WebKit is now everywhere [<a href="https://overcast.fm/+IpkR9K98/2868">TS</a>]

00:47:51   you know even apples sworn enemy Google [<a href="https://overcast.fm/+IpkR9K98/2871">TS</a>]

00:47:56   it was chrome engine is using WebKit [<a href="https://overcast.fm/+IpkR9K98/2876">TS</a>]

00:47:58   ability to do their own JavaScript [<a href="https://overcast.fm/+IpkR9K98/2878">TS</a>]

00:47:59   engine but the Apple pushed open [<a href="https://overcast.fm/+IpkR9K98/2879">TS</a>]

00:48:01   standards in the web market because they [<a href="https://overcast.fm/+IpkR9K98/2881">TS</a>]

00:48:02   thought that was the way and everyone [<a href="https://overcast.fm/+IpkR9K98/2882">TS</a>]

00:48:03   felt that's the only way we're going to [<a href="https://overcast.fm/+IpkR9K98/2883">TS</a>]

00:48:05   overthrow the the dominance of ie which [<a href="https://overcast.fm/+IpkR9K98/2885">TS</a>]

00:48:08   has this great advantage of shipping [<a href="https://overcast.fm/+IpkR9K98/2888">TS</a>]

00:48:09   with Windows we have to all get behind [<a href="https://overcast.fm/+IpkR9K98/2889">TS</a>]

00:48:11   standards I have expected the Apple was [<a href="https://overcast.fm/+IpkR9K98/2891">TS</a>]

00:48:16   going to deploy that same strategy with [<a href="https://overcast.fm/+IpkR9K98/2896">TS</a>]

00:48:19   electronic books and when they came out [<a href="https://overcast.fm/+IpkR9K98/2899">TS</a>]

00:48:20   with the original ebooks and they kind [<a href="https://overcast.fm/+IpkR9K98/2900">TS</a>]

00:48:22   of used epub like I remember I wrote a [<a href="https://overcast.fm/+IpkR9K98/2902">TS</a>]

00:48:24   wrote something about what I expected [<a href="https://overcast.fm/+IpkR9K98/2904">TS</a>]

00:48:26   out of the iPad I thought that Apple [<a href="https://overcast.fm/+IpkR9K98/2906">TS</a>]

00:48:28   would produce a format that is uses HTML [<a href="https://overcast.fm/+IpkR9K98/2908">TS</a>]

00:48:33   and CSS and stuff like that but [<a href="https://overcast.fm/+IpkR9K98/2913">TS</a>]

00:48:35   basically was its own thing and I was [<a href="https://overcast.fm/+IpkR9K98/2915">TS</a>]

00:48:36   kind of pleasantly surprised when they [<a href="https://overcast.fm/+IpkR9K98/2916">TS</a>]

00:48:37   said oh and the first version of the [<a href="https://overcast.fm/+IpkR9K98/2917">TS</a>]

00:48:39   iBook store you know uses epub of course [<a href="https://overcast.fm/+IpkR9K98/2919">TS</a>]

00:48:41   once I got to know that format and [<a href="https://overcast.fm/+IpkR9K98/2921">TS</a>]

00:48:43   talked to people to actually use it to [<a href="https://overcast.fm/+IpkR9K98/2923">TS</a>]

00:48:44   like yeah it's epub but it's got lots of [<a href="https://overcast.fm/+IpkR9K98/2924">TS</a>]

00:48:49   that Apple specific extensions and what [<a href="https://overcast.fm/+IpkR9K98/2929">TS</a>]

00:48:51   it comes down to is like look if you [<a href="https://overcast.fm/+IpkR9K98/2931">TS</a>]

00:48:53   want to do something fancier you want it [<a href="https://overcast.fm/+IpkR9K98/2933">TS</a>]

00:48:54   to look just so [<a href="https://overcast.fm/+IpkR9K98/2934">TS</a>]

00:48:55   you you code for the iBooks application [<a href="https://overcast.fm/+IpkR9K98/2935">TS</a>]

00:48:58   on the iPad and you don't worry about [<a href="https://overcast.fm/+IpkR9K98/2938">TS</a>]

00:49:00   how that's going to look when you throw [<a href="https://overcast.fm/+IpkR9K98/2940">TS</a>]

00:49:02   it into a generic ePub reader and to [<a href="https://overcast.fm/+IpkR9K98/2942">TS</a>]

00:49:04   some degree you can understand this [<a href="https://overcast.fm/+IpkR9K98/2944">TS</a>]

00:49:05   because in the dawning of epub there was [<a href="https://overcast.fm/+IpkR9K98/2945">TS</a>]

00:49:08   no reference implementation like oh well [<a href="https://overcast.fm/+IpkR9K98/2948">TS</a>]

00:49:10   you should be doing it this way because [<a href="https://overcast.fm/+IpkR9K98/2950">TS</a>]

00:49:12   in a real standard to apply any proper [<a href="https://overcast.fm/+IpkR9K98/2952">TS</a>]

00:49:14   reader look like X all the readers have [<a href="https://overcast.fm/+IpkR9K98/2954">TS</a>]

00:49:16   their own weird quirks and it was kind [<a href="https://overcast.fm/+IpkR9K98/2956">TS</a>]

00:49:17   of like the early days of web browsers [<a href="https://overcast.fm/+IpkR9K98/2957">TS</a>]

00:49:18   where yourself you had a [<a href="https://overcast.fm/+IpkR9K98/2958">TS</a>]

00:49:20   standards-compliant web browser there [<a href="https://overcast.fm/+IpkR9K98/2960">TS</a>]

00:49:21   was none you know there was a E's weird [<a href="https://overcast.fm/+IpkR9K98/2961">TS</a>]

00:49:24   way of working and netscape's weird way [<a href="https://overcast.fm/+IpkR9K98/2964">TS</a>]

00:49:26   of working and maybe like arena for [<a href="https://overcast.fm/+IpkR9K98/2966">TS</a>]

00:49:28   Emacs or whatever was LS the real [<a href="https://overcast.fm/+IpkR9K98/2968">TS</a>]

00:49:30   standards compliant one there was no [<a href="https://overcast.fm/+IpkR9K98/2970">TS</a>]

00:49:31   that's one of the problems with w3c I [<a href="https://overcast.fm/+IpkR9K98/2971">TS</a>]

00:49:34   think is they never righted a reference [<a href="https://overcast.fm/+IpkR9K98/2974">TS</a>]

00:49:35   implementation of anything that's a [<a href="https://overcast.fm/+IpkR9K98/2975">TS</a>]

00:49:38   better way it was you couldn't say you [<a href="https://overcast.fm/+IpkR9K98/2978">TS</a>]

00:49:40   should make it standards compliant say [<a href="https://overcast.fm/+IpkR9K98/2980">TS</a>]

00:49:41   why nothing renders it in that way I [<a href="https://overcast.fm/+IpkR9K98/2981">TS</a>]

00:49:43   just need to know how it works in IE how [<a href="https://overcast.fm/+IpkR9K98/2983">TS</a>]

00:49:44   it works in that scape and that as that [<a href="https://overcast.fm/+IpkR9K98/2984">TS</a>]

00:49:46   ballooned we realized what the problem [<a href="https://overcast.fm/+IpkR9K98/2986">TS</a>]

00:49:47   was and we wanted standards compliant [<a href="https://overcast.fm/+IpkR9K98/2987">TS</a>]

00:49:49   and so then gecko and WebKit and those [<a href="https://overcast.fm/+IpkR9K98/2989">TS</a>]

00:49:51   things tried to be standards compliant [<a href="https://overcast.fm/+IpkR9K98/2991">TS</a>]

00:49:53   the acid tests and examples like that is [<a href="https://overcast.fm/+IpkR9K98/2993">TS</a>]

00:49:55   like look we're going to say this is how [<a href="https://overcast.fm/+IpkR9K98/2995">TS</a>]

00:49:57   it should look [<a href="https://overcast.fm/+IpkR9K98/2997">TS</a>]

00:49:58   does your browser make it work like that [<a href="https://overcast.fm/+IpkR9K98/2998">TS</a>]

00:50:00   ah um you know that's how web browsers [<a href="https://overcast.fm/+IpkR9K98/3000">TS</a>]

00:50:03   have become better but in the early days [<a href="https://overcast.fm/+IpkR9K98/3003">TS</a>]

00:50:04   of epub there was nothing that rendered [<a href="https://overcast.fm/+IpkR9K98/3004">TS</a>]

00:50:06   things quote-unquote correctly according [<a href="https://overcast.fm/+IpkR9K98/3006">TS</a>]

00:50:07   to the purity of the be developing epub [<a href="https://overcast.fm/+IpkR9K98/3007">TS</a>]

00:50:10   spec right so I thought well you know [<a href="https://overcast.fm/+IpkR9K98/3010">TS</a>]

00:50:13   apples got to use this proprietary stuff [<a href="https://overcast.fm/+IpkR9K98/3013">TS</a>]

00:50:15   a little bit like its own little [<a href="https://overcast.fm/+IpkR9K98/3015">TS</a>]

00:50:16   extensions new pub because there is no [<a href="https://overcast.fm/+IpkR9K98/3016">TS</a>]

00:50:18   reference implementation and they just [<a href="https://overcast.fm/+IpkR9K98/3018">TS</a>]

00:50:19   want their stuff to look good but hey [<a href="https://overcast.fm/+IpkR9K98/3019">TS</a>]

00:50:20   they used epub they called the D pub [<a href="https://overcast.fm/+IpkR9K98/3020">TS</a>]

00:50:22   they didn't they didn't change the you [<a href="https://overcast.fm/+IpkR9K98/3022">TS</a>]

00:50:24   know they say oh it's our special they [<a href="https://overcast.fm/+IpkR9K98/3024">TS</a>]

00:50:25   said hey we're using epub this is an [<a href="https://overcast.fm/+IpkR9K98/3025">TS</a>]

00:50:27   industry standard right now they've gone [<a href="https://overcast.fm/+IpkR9K98/3027">TS</a>]

00:50:29   back on that and they started going the [<a href="https://overcast.fm/+IpkR9K98/3029">TS</a>]

00:50:31   other direction I thought they would [<a href="https://overcast.fm/+IpkR9K98/3031">TS</a>]

00:50:32   start go whole hog like this is epub 3 [<a href="https://overcast.fm/+IpkR9K98/3032">TS</a>]

00:50:34   and we were the first full [<a href="https://overcast.fm/+IpkR9K98/3034">TS</a>]

00:50:36   implementation of all the pub 3 [<a href="https://overcast.fm/+IpkR9K98/3036">TS</a>]

00:50:38   including the speculative parts and [<a href="https://overcast.fm/+IpkR9K98/3038">TS</a>]

00:50:40   we're part of that process and blah blah [<a href="https://overcast.fm/+IpkR9K98/3040">TS</a>]

00:50:42   instead they just said you know what [<a href="https://overcast.fm/+IpkR9K98/3042">TS</a>]

00:50:44   we'll leverage that technology and our [<a href="https://overcast.fm/+IpkR9K98/3044">TS</a>]

00:50:47   you know our css3 extensions we have in [<a href="https://overcast.fm/+IpkR9K98/3047">TS</a>]

00:50:49   WebKit and everything but really we're [<a href="https://overcast.fm/+IpkR9K98/3049">TS</a>]

00:50:51   making a run format here and that's [<a href="https://overcast.fm/+IpkR9K98/3051">TS</a>]

00:50:52   disappointing to me and I think it will [<a href="https://overcast.fm/+IpkR9K98/3052">TS</a>]

00:50:54   be a it's not unsuccessful that's [<a href="https://overcast.fm/+IpkR9K98/3054">TS</a>]

00:50:56   successful then it could have been to go [<a href="https://overcast.fm/+IpkR9K98/3056">TS</a>]

00:50:58   the other direction and say it's going [<a href="https://overcast.fm/+IpkR9K98/3058">TS</a>]

00:50:59   to be everybody versus Amazon because [<a href="https://overcast.fm/+IpkR9K98/3059">TS</a>]

00:51:00   Amazon does have its proprietary format [<a href="https://overcast.fm/+IpkR9K98/3060">TS</a>]

00:51:03   it's like mobi which they acquired from [<a href="https://overcast.fm/+IpkR9K98/3063">TS</a>]

00:51:05   mobile pocket [<a href="https://overcast.fm/+IpkR9K98/3065">TS</a>]

00:51:07   everyone's got their own dear Rams [<a href="https://overcast.fm/+IpkR9K98/3067">TS</a>]

00:51:09   we don't even discuss that we're just [<a href="https://overcast.fm/+IpkR9K98/3069">TS</a>]

00:51:10   like yeah you're going to put your own [<a href="https://overcast.fm/+IpkR9K98/3070">TS</a>]

00:51:11   DRM on top of stuff or whatever but in [<a href="https://overcast.fm/+IpkR9K98/3071">TS</a>]

00:51:12   terms of book production if you're if [<a href="https://overcast.fm/+IpkR9K98/3072">TS</a>]

00:51:14   you're making something for sale [<a href="https://overcast.fm/+IpkR9K98/3074">TS</a>]

00:51:16   everyone is behind epub not because this [<a href="https://overcast.fm/+IpkR9K98/3076">TS</a>]

00:51:19   is great format or anything but just [<a href="https://overcast.fm/+IpkR9K98/3079">TS</a>]

00:51:20   because it's like geez we don't all want [<a href="https://overcast.fm/+IpkR9K98/3080">TS</a>]

00:51:21   to make I could make one thing for [<a href="https://overcast.fm/+IpkR9K98/3081">TS</a>]

00:51:23   Amazon and I got a totally different [<a href="https://overcast.fm/+IpkR9K98/3083">TS</a>]

00:51:24   totally different workflow and [<a href="https://overcast.fm/+IpkR9K98/3084">TS</a>]

00:51:25   application to make it for the iBook [<a href="https://overcast.fm/+IpkR9K98/3085">TS</a>]

00:51:27   store and the totally different thing if [<a href="https://overcast.fm/+IpkR9K98/3087">TS</a>]

00:51:28   I want to download as a PDF we wanted [<a href="https://overcast.fm/+IpkR9K98/3088">TS</a>]

00:51:30   like you know let's hook it behind epub [<a href="https://overcast.fm/+IpkR9K98/3090">TS</a>]

00:51:32   and then we can have this healthy [<a href="https://overcast.fm/+IpkR9K98/3092">TS</a>]

00:51:34   ecosystem of epub generation tools and [<a href="https://overcast.fm/+IpkR9K98/3094">TS</a>]

00:51:37   epub readers kind of like we have this [<a href="https://overcast.fm/+IpkR9K98/3097">TS</a>]

00:51:40   healthy ecosystem of tools that generate [<a href="https://overcast.fm/+IpkR9K98/3100">TS</a>]

00:51:41   a content for the web and then we have [<a href="https://overcast.fm/+IpkR9K98/3101">TS</a>]

00:51:44   standards-compliant web browsers right [<a href="https://overcast.fm/+IpkR9K98/3104">TS</a>]

00:51:46   apples kind of closing the door on that [<a href="https://overcast.fm/+IpkR9K98/3106">TS</a>]

00:51:48   I don't know if they think you know we [<a href="https://overcast.fm/+IpkR9K98/3108">TS</a>]

00:51:51   have the clout to go it on their own [<a href="https://overcast.fm/+IpkR9K98/3111">TS</a>]

00:51:54   with their own proprietary format [<a href="https://overcast.fm/+IpkR9K98/3114">TS</a>]

00:51:55   because our thing is so cool that people [<a href="https://overcast.fm/+IpkR9K98/3115">TS</a>]

00:51:59   are going to want to use I see how [<a href="https://overcast.fm/+IpkR9K98/3119">TS</a>]

00:52:03   awesome these books look and we have the [<a href="https://overcast.fm/+IpkR9K98/3123">TS</a>]

00:52:04   hardware to back it up hardware is [<a href="https://overcast.fm/+IpkR9K98/3124">TS</a>]

00:52:05   really awesome it's really fast and we [<a href="https://overcast.fm/+IpkR9K98/3125">TS</a>]

00:52:07   can do some really cool things a boy [<a href="https://overcast.fm/+IpkR9K98/3127">TS</a>]

00:52:08   aren't they amazing people say I don't [<a href="https://overcast.fm/+IpkR9K98/3128">TS</a>]

00:52:11   really care that I have to do this [<a href="https://overcast.fm/+IpkR9K98/3131">TS</a>]

00:52:12   entire workflow just for an iPad because [<a href="https://overcast.fm/+IpkR9K98/3132">TS</a>]

00:52:14   really the iPad isn't the only tablet [<a href="https://overcast.fm/+IpkR9K98/3134">TS</a>]

00:52:16   that matters because it sells so much [<a href="https://overcast.fm/+IpkR9K98/3136">TS</a>]

00:52:17   and if we agree that books are going to [<a href="https://overcast.fm/+IpkR9K98/3137">TS</a>]

00:52:20   be on tablets then who cares that this [<a href="https://overcast.fm/+IpkR9K98/3140">TS</a>]

00:52:23   is an entirely separate workflow who [<a href="https://overcast.fm/+IpkR9K98/3143">TS</a>]

00:52:24   cares that I can't have an ePub [<a href="https://overcast.fm/+IpkR9K98/3144">TS</a>]

00:52:26   authoring app that lets me deploy to all [<a href="https://overcast.fm/+IpkR9K98/3146">TS</a>]

00:52:28   the stores Amazon isn't really helping [<a href="https://overcast.fm/+IpkR9K98/3148">TS</a>]

00:52:31   with this either because they're like [<a href="https://overcast.fm/+IpkR9K98/3151">TS</a>]

00:52:32   what were the market leader was sticking [<a href="https://overcast.fm/+IpkR9K98/3152">TS</a>]

00:52:33   their own proprietary thing I don't know [<a href="https://overcast.fm/+IpkR9K98/3153">TS</a>]

00:52:34   what Amazon's plans are but it wouldn't [<a href="https://overcast.fm/+IpkR9K98/3154">TS</a>]

00:52:35   be an interesting move for Amazon to [<a href="https://overcast.fm/+IpkR9K98/3155">TS</a>]

00:52:37   suddenly turn around and fully embrace [<a href="https://overcast.fm/+IpkR9K98/3157">TS</a>]

00:52:38   epub you know what I mean because then [<a href="https://overcast.fm/+IpkR9K98/3158">TS</a>]

00:52:40   Apple would really be screwed seems like [<a href="https://overcast.fm/+IpkR9K98/3160">TS</a>]

00:52:42   they're the market leader and look [<a href="https://overcast.fm/+IpkR9K98/3162">TS</a>]

00:52:44   they're being all open and everything [<a href="https://overcast.fm/+IpkR9K98/3164">TS</a>]

00:52:45   you know what I mean yeah so this is a [<a href="https://overcast.fm/+IpkR9K98/3165">TS</a>]

00:52:48   curious move to me and I think it's [<a href="https://overcast.fm/+IpkR9K98/3168">TS</a>]

00:52:50   probably a mistake it's probably going [<a href="https://overcast.fm/+IpkR9K98/3170">TS</a>]

00:52:53   to dampen the the chances of success of [<a href="https://overcast.fm/+IpkR9K98/3173">TS</a>]

00:52:55   this initiative and it reminds me a lot [<a href="https://overcast.fm/+IpkR9K98/3175">TS</a>]

00:52:59   of a lot of people brought like ping and [<a href="https://overcast.fm/+IpkR9K98/3179">TS</a>]

00:53:00   stuff like that I don't think it's as [<a href="https://overcast.fm/+IpkR9K98/3180">TS</a>]

00:53:01   bad as ping but it reminds me of the [<a href="https://overcast.fm/+IpkR9K98/3181">TS</a>]

00:53:03   iBook store in general that I don't know [<a href="https://overcast.fm/+IpkR9K98/3183">TS</a>]

00:53:07   Apple has this strange unjustified [<a href="https://overcast.fm/+IpkR9K98/3187">TS</a>]

00:53:11   confidence in its abilities when it does [<a href="https://overcast.fm/+IpkR9K98/3191">TS</a>]

00:53:13   stuff like this it has justified [<a href="https://overcast.fm/+IpkR9K98/3193">TS</a>]

00:53:15   competence in terms of disrupting like [<a href="https://overcast.fm/+IpkR9K98/3195">TS</a>]

00:53:17   that the media distribution and software [<a href="https://overcast.fm/+IpkR9K98/3197">TS</a>]

00:53:19   distribution because it's done though [<a href="https://overcast.fm/+IpkR9K98/3199">TS</a>]

00:53:20   successfully on many different fronts [<a href="https://overcast.fm/+IpkR9K98/3200">TS</a>]

00:53:21   Mac's off [<a href="https://overcast.fm/+IpkR9K98/3201">TS</a>]

00:53:22   our mobile software television movies [<a href="https://overcast.fm/+IpkR9K98/3202">TS</a>]

00:53:25   music like it that's kind of all of a [<a href="https://overcast.fm/+IpkR9K98/3205">TS</a>]

00:53:27   piece and it's done that well but if for [<a href="https://overcast.fm/+IpkR9K98/3207">TS</a>]

00:53:31   some reason in this industry I think [<a href="https://overcast.fm/+IpkR9K98/3211">TS</a>]

00:53:35   it's making the wrong moves and I think [<a href="https://overcast.fm/+IpkR9K98/3215">TS</a>]

00:53:36   that this initiative you're not going to [<a href="https://overcast.fm/+IpkR9K98/3216">TS</a>]

00:53:38   suddenly see in ten years like boy [<a href="https://overcast.fm/+IpkR9K98/3218">TS</a>]

00:53:39   remember when when iBooks Author came [<a href="https://overcast.fm/+IpkR9K98/3219">TS</a>]

00:53:41   out and we thought it wasn't gonna do it [<a href="https://overcast.fm/+IpkR9K98/3221">TS</a>]

00:53:42   well but now everyone I know when they [<a href="https://overcast.fm/+IpkR9K98/3222">TS</a>]

00:53:44   go to school they get all their [<a href="https://overcast.fm/+IpkR9K98/3224">TS</a>]

00:53:45   textbooks and iBooks Author I don't [<a href="https://overcast.fm/+IpkR9K98/3225">TS</a>]

00:53:47   think it's going to happen and I think [<a href="https://overcast.fm/+IpkR9K98/3227">TS</a>]

00:53:48   Apple does think that's a possibility [<a href="https://overcast.fm/+IpkR9K98/3228">TS</a>]

00:53:51   which is just I don't know if it's [<a href="https://overcast.fm/+IpkR9K98/3231">TS</a>]

00:53:53   foolish or just false confidence or [<a href="https://overcast.fm/+IpkR9K98/3233">TS</a>]

00:53:54   they're just trying to protect a good [<a href="https://overcast.fm/+IpkR9K98/3234">TS</a>]

00:53:56   face but if they had it braced an open [<a href="https://overcast.fm/+IpkR9K98/3236">TS</a>]

00:53:57   format and gone with a more open more [<a href="https://overcast.fm/+IpkR9K98/3237">TS</a>]

00:54:01   capable authoring tool I think they'd [<a href="https://overcast.fm/+IpkR9K98/3241">TS</a>]

00:54:02   have a shot at it would still be [<a href="https://overcast.fm/+IpkR9K98/3242">TS</a>]

00:54:03   difficult but as it stands now they've [<a href="https://overcast.fm/+IpkR9K98/3243">TS</a>]

00:54:05   just narrowed themselves to a much [<a href="https://overcast.fm/+IpkR9K98/3245">TS</a>]

00:54:08   smaller market with because this is how [<a href="https://overcast.fm/+IpkR9K98/3248">TS</a>]

00:54:10   they want it the way they wanted to go [<a href="https://overcast.fm/+IpkR9K98/3250">TS</a>]

00:54:11   and this is before I even get to many [<a href="https://overcast.fm/+IpkR9K98/3251">TS</a>]

00:54:14   other objections of why this this [<a href="https://overcast.fm/+IpkR9K98/3254">TS</a>]

00:54:16   initiative could possibly be a failure [<a href="https://overcast.fm/+IpkR9K98/3256">TS</a>]

00:54:19   the best one I've seen expressed online [<a href="https://overcast.fm/+IpkR9K98/3259">TS</a>]

00:54:23   although it wasn't a series of tweets in [<a href="https://overcast.fm/+IpkR9K98/3263">TS</a>]

00:54:24   on a blog post so I'm sure there are [<a href="https://overcast.fm/+IpkR9K98/3264">TS</a>]

00:54:25   blog posts out there that talk about [<a href="https://overcast.fm/+IpkR9K98/3265">TS</a>]

00:54:27   this maybe Katie Lee's blog post talks [<a href="https://overcast.fm/+IpkR9K98/3267">TS</a>]

00:54:28   about this I'm ready yet are the [<a href="https://overcast.fm/+IpkR9K98/3268">TS</a>]

00:54:31   existing I'm knocking all the myths the [<a href="https://overcast.fm/+IpkR9K98/3271">TS</a>]

00:54:35   existing tropes of computers in school [<a href="https://overcast.fm/+IpkR9K98/3275">TS</a>]

00:54:38   which you've all seen for our whole life [<a href="https://overcast.fm/+IpkR9K98/3278">TS</a>]

00:54:40   it's like I wish I could remember [<a href="https://overcast.fm/+IpkR9K98/3280">TS</a>]

00:54:43   someone I was like kids are bored in [<a href="https://overcast.fm/+IpkR9K98/3283">TS</a>]

00:54:45   school therefore we have to dazzle them [<a href="https://overcast.fm/+IpkR9K98/3285">TS</a>]

00:54:46   with an audio-visual fireworks light [<a href="https://overcast.fm/+IpkR9K98/3286">TS</a>]

00:54:48   show right kids aren't interested in [<a href="https://overcast.fm/+IpkR9K98/3288">TS</a>]

00:54:51   math but boy if it's if we could to have [<a href="https://overcast.fm/+IpkR9K98/3291">TS</a>]

00:54:52   animated math an animated turtle on our [<a href="https://overcast.fm/+IpkR9K98/3292">TS</a>]

00:54:56   Apple 2 that blinks and beeps that will [<a href="https://overcast.fm/+IpkR9K98/3296">TS</a>]

00:54:57   make them interested in math [<a href="https://overcast.fm/+IpkR9K98/3297">TS</a>]

00:54:58   entertaining the kids right we've seen [<a href="https://overcast.fm/+IpkR9K98/3298">TS</a>]

00:55:00   that our whole life the education will [<a href="https://overcast.fm/+IpkR9K98/3300">TS</a>]

00:55:02   be turned around by because the kids are [<a href="https://overcast.fm/+IpkR9K98/3302">TS</a>]

00:55:05   bored now we'll be show them something [<a href="https://overcast.fm/+IpkR9K98/3305">TS</a>]

00:55:06   flashy they'll be entertained not new [<a href="https://overcast.fm/+IpkR9K98/3306">TS</a>]

00:55:07   with the with the iPad it's been [<a href="https://overcast.fm/+IpkR9K98/3307">TS</a>]

00:55:10   happening in our life technology will [<a href="https://overcast.fm/+IpkR9K98/3310">TS</a>]

00:55:13   solve everything like a book is just a [<a href="https://overcast.fm/+IpkR9K98/3313">TS</a>]

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00:55:53   besides the ones you've named now yeah [<a href="https://overcast.fm/+IpkR9K98/3353">TS</a>]

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00:56:07   week that's going to change everything [<a href="https://overcast.fm/+IpkR9K98/3367">TS</a>]

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00:56:14   of given Apple twos to schools and [<a href="https://overcast.fm/+IpkR9K98/3374">TS</a>]

00:56:16   everything I really believe that in the [<a href="https://overcast.fm/+IpkR9K98/3376">TS</a>]

00:56:18   dawning of the PCH people really thought [<a href="https://overcast.fm/+IpkR9K98/3378">TS</a>]

00:56:20   the computers were going to [<a href="https://overcast.fm/+IpkR9K98/3380">TS</a>]

00:56:22   revolutionize education and they [<a href="https://overcast.fm/+IpkR9K98/3382">TS</a>]

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00:56:26   some aspects of it and I also believe [<a href="https://overcast.fm/+IpkR9K98/3386">TS</a>]

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00:56:31   able to drag your little finger on the [<a href="https://overcast.fm/+IpkR9K98/3391">TS</a>]

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00:56:34   like that that is is good is better but [<a href="https://overcast.fm/+IpkR9K98/3394">TS</a>]

00:56:36   it always gets oversold it always gets [<a href="https://overcast.fm/+IpkR9K98/3396">TS</a>]

00:56:38   oversold and it's difficult thing I [<a href="https://overcast.fm/+IpkR9K98/3398">TS</a>]

00:56:40   didn't like about this presentation just [<a href="https://overcast.fm/+IpkR9K98/3400">TS</a>]

00:56:41   seeing a live blog of it and scrubbing [<a href="https://overcast.fm/+IpkR9K98/3401">TS</a>]

00:56:43   through it a little bit is that it was [<a href="https://overcast.fm/+IpkR9K98/3403">TS</a>]

00:56:45   just trotting out the same old things we [<a href="https://overcast.fm/+IpkR9K98/3405">TS</a>]

00:56:46   always see instead of kind of I would [<a href="https://overcast.fm/+IpkR9K98/3406">TS</a>]

00:56:49   have liked to seeing them come out and [<a href="https://overcast.fm/+IpkR9K98/3409">TS</a>]

00:56:50   acknowledge that here's what all past [<a href="https://overcast.fm/+IpkR9K98/3410">TS</a>]

00:56:52   efforts to introduce technology in the [<a href="https://overcast.fm/+IpkR9K98/3412">TS</a>]

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00:57:01   again that somehow because of the [<a href="https://overcast.fm/+IpkR9K98/3421">TS</a>]

00:57:04   incredible and presumably expensive high [<a href="https://overcast.fm/+IpkR9K98/3424">TS</a>]

00:57:06   production values of this textbook with [<a href="https://overcast.fm/+IpkR9K98/3426">TS</a>]

00:57:07   the movies and all the stuff for the [<a href="https://overcast.fm/+IpkR9K98/3427">TS</a>]

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00:57:18   are the more prosaic ones in terms of [<a href="https://overcast.fm/+IpkR9K98/3438">TS</a>]

00:57:20   like first this business model which [<a href="https://overcast.fm/+IpkR9K98/3440">TS</a>]

00:57:22   talked it out a little bit we they could [<a href="https://overcast.fm/+IpkR9K98/3442">TS</a>]

00:57:23   say we have a different or better [<a href="https://overcast.fm/+IpkR9K98/3443">TS</a>]

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00:57:28   would be one way to come out and the [<a href="https://overcast.fm/+IpkR9K98/3448">TS</a>]

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00:57:31   centrally manage the curriculum keep [<a href="https://overcast.fm/+IpkR9K98/3451">TS</a>]

00:57:33   track of who's doing what assignments [<a href="https://overcast.fm/+IpkR9K98/3453">TS</a>]

00:57:35   like the really boring stuff like I [<a href="https://overcast.fm/+IpkR9K98/3455">TS</a>]

00:57:36   think to actually revolutionize [<a href="https://overcast.fm/+IpkR9K98/3456">TS</a>]

00:57:38   education with an iPads it could be done [<a href="https://overcast.fm/+IpkR9K98/3458">TS</a>]

00:57:39   and nothing would be seen on the screen [<a href="https://overcast.fm/+IpkR9K98/3459">TS</a>]

00:57:41   the entire time except for black text on [<a href="https://overcast.fm/+IpkR9K98/3461">TS</a>]

00:57:43   a white background that's it and yeah [<a href="https://overcast.fm/+IpkR9K98/3463">TS</a>]

00:57:46   and you tap things to jump around and [<a href="https://overcast.fm/+IpkR9K98/3466">TS</a>]

00:57:47   stuff like that text wouldn't even have [<a href="https://overcast.fm/+IpkR9K98/3467">TS</a>]

00:57:49   to move no [<a href="https://overcast.fm/+IpkR9K98/3469">TS</a>]

00:57:49   graphics no movies no audio-visual [<a href="https://overcast.fm/+IpkR9K98/3469">TS</a>]

00:57:52   anything no peer-to-peer a social [<a href="https://overcast.fm/+IpkR9K98/3472">TS</a>]

00:57:55   network nothing just there's so many [<a href="https://overcast.fm/+IpkR9K98/3475">TS</a>]

00:57:58   advantages in not having to use paper [<a href="https://overcast.fm/+IpkR9K98/3478">TS</a>]

00:58:01   and to be able to manage curriculums and [<a href="https://overcast.fm/+IpkR9K98/3481">TS</a>]

00:58:04   courses in education the traditional way [<a href="https://overcast.fm/+IpkR9K98/3484">TS</a>]

00:58:06   but taking advantages of the abilities [<a href="https://overcast.fm/+IpkR9K98/3486">TS</a>]

00:58:08   of technology simply the advantages they [<a href="https://overcast.fm/+IpkR9K98/3488">TS</a>]

00:58:11   have over paper that doesn't make for a [<a href="https://overcast.fm/+IpkR9K98/3491">TS</a>]

00:58:13   good presentation I guess but I would [<a href="https://overcast.fm/+IpkR9K98/3493">TS</a>]

00:58:14   have liked it at sea Apple do that pitch [<a href="https://overcast.fm/+IpkR9K98/3494">TS</a>]

00:58:16   I guess a yeah we hand do all these [<a href="https://overcast.fm/+IpkR9K98/3496">TS</a>]

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00:58:18   important is it about it is that is it [<a href="https://overcast.fm/+IpkR9K98/3498">TS</a>]

00:58:23   you know it's not the flashy stuff the [<a href="https://overcast.fm/+IpkR9K98/3503">TS</a>]

00:58:24   flashy stuff is neat and everything but [<a href="https://overcast.fm/+IpkR9K98/3504">TS</a>]

00:58:26   we think we we are providing advantages [<a href="https://overcast.fm/+IpkR9K98/3506">TS</a>]

00:58:28   to teachers and students for these [<a href="https://overcast.fm/+IpkR9K98/3508">TS</a>]

00:58:31   concrete reasons price convenience and [<a href="https://overcast.fm/+IpkR9K98/3511">TS</a>]

00:58:34   new abilities to manage things that had [<a href="https://overcast.fm/+IpkR9K98/3514">TS</a>]

00:58:36   to be managed manually before I don't [<a href="https://overcast.fm/+IpkR9K98/3516">TS</a>]

00:58:38   like seeing all the flashy stuff so that [<a href="https://overcast.fm/+IpkR9K98/3518">TS</a>]

00:58:40   totally fires all the triggers of my [<a href="https://overcast.fm/+IpkR9K98/3520">TS</a>]

00:58:41   minds of all of the the false [<a href="https://overcast.fm/+IpkR9K98/3521">TS</a>]

00:58:44   presentations someone in the chatroom is [<a href="https://overcast.fm/+IpkR9K98/3524">TS</a>]

00:58:45   saying the last 10 minutes of the [<a href="https://overcast.fm/+IpkR9K98/3525">TS</a>]

00:58:46   presentation we're trying to to hammer [<a href="https://overcast.fm/+IpkR9K98/3526">TS</a>]

00:58:50   on so I would look at the presentation [<a href="https://overcast.fm/+IpkR9K98/3530">TS</a>]

00:58:52   I'll follow up next week to see if I'm [<a href="https://overcast.fm/+IpkR9K98/3532">TS</a>]

00:58:54   wrong about the pitch but the parts that [<a href="https://overcast.fm/+IpkR9K98/3534">TS</a>]

00:58:55   I've seen and the complaints that I've [<a href="https://overcast.fm/+IpkR9K98/3535">TS</a>]

00:58:57   seen from people who did watch all [<a href="https://overcast.fm/+IpkR9K98/3537">TS</a>]

00:58:58   presentation leave me to believe that [<a href="https://overcast.fm/+IpkR9K98/3538">TS</a>]

00:58:59   they are trotting out some pretty tired [<a href="https://overcast.fm/+IpkR9K98/3539">TS</a>]

00:59:02   arguments I think that's another reason [<a href="https://overcast.fm/+IpkR9K98/3542">TS</a>]

00:59:03   that they will not be as successful as [<a href="https://overcast.fm/+IpkR9K98/3543">TS</a>]

00:59:05   they think because the people that [<a href="https://overcast.fm/+IpkR9K98/3545">TS</a>]

00:59:06   selling to have been around the block a [<a href="https://overcast.fm/+IpkR9K98/3546">TS</a>]

00:59:08   few times ah and aside from a few [<a href="https://overcast.fm/+IpkR9K98/3548">TS</a>]

00:59:10   flagship schools full of rich people who [<a href="https://overcast.fm/+IpkR9K98/3550">TS</a>]

00:59:12   can buy iPads for everybody and can [<a href="https://overcast.fm/+IpkR9K98/3552">TS</a>]

00:59:14   afford to spend $15 on a textbook for [<a href="https://overcast.fm/+IpkR9K98/3554">TS</a>]

00:59:17   each student every single year I'm sure [<a href="https://overcast.fm/+IpkR9K98/3557">TS</a>]

00:59:20   the textbook sellers love that but I [<a href="https://overcast.fm/+IpkR9K98/3560">TS</a>]

00:59:22   don't it's not going to if their goal is [<a href="https://overcast.fm/+IpkR9K98/3562">TS</a>]

00:59:26   to really revolutionize education this [<a href="https://overcast.fm/+IpkR9K98/3566">TS</a>]

00:59:27   is not the way to do it to be fair to [<a href="https://overcast.fm/+IpkR9K98/3567">TS</a>]

00:59:30   Apple who else is doing it better they [<a href="https://overcast.fm/+IpkR9K98/3570">TS</a>]

00:59:33   get corralled the textbook vendors to [<a href="https://overcast.fm/+IpkR9K98/3573">TS</a>]

00:59:35   have the current monopoly and are not [<a href="https://overcast.fm/+IpkR9K98/3575">TS</a>]

00:59:36   particularly motivated to change not a [<a href="https://overcast.fm/+IpkR9K98/3576">TS</a>]

00:59:38   monopoly but they I don't know they have [<a href="https://overcast.fm/+IpkR9K98/3578">TS</a>]

00:59:40   they have the string gold in the market [<a href="https://overcast.fm/+IpkR9K98/3580">TS</a>]

00:59:42   now Palin mondo in the chatroom says [<a href="https://overcast.fm/+IpkR9K98/3582">TS</a>]

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00:59:46   table instead of using Xcode a layman [<a href="https://overcast.fm/+IpkR9K98/3586">TS</a>]

00:59:48   can instead of using Xcode layman can [<a href="https://overcast.fm/+IpkR9K98/3588">TS</a>]

00:59:51   create that caliber of books and that's [<a href="https://overcast.fm/+IpkR9K98/3591">TS</a>]

00:59:52   what's revolutionary about it they said [<a href="https://overcast.fm/+IpkR9K98/3592">TS</a>]

00:59:55   caliber which is a dirty word in this [<a href="https://overcast.fm/+IpkR9K98/3595">TS</a>]

00:59:56   discussion the a one of the existing [<a href="https://overcast.fm/+IpkR9K98/3596">TS</a>]

00:59:56   discussion the a one of the existing [<a href="https://overcast.fm/+IpkR9K98/3596">TS</a>]

01:00:00   tools for doing epubs and everyone hates [<a href="https://overcast.fm/+IpkR9K98/3600">TS</a>]

01:00:01   it because it's good so let's talk about [<a href="https://overcast.fm/+IpkR9K98/3601">TS</a>]

01:00:07   that a little bit B let's do our second [<a href="https://overcast.fm/+IpkR9K98/3607">TS</a>]

01:00:09   spawns and then we'll talk about that [<a href="https://overcast.fm/+IpkR9K98/3609">TS</a>]

01:00:10   more okay I'm assuming this is your only [<a href="https://overcast.fm/+IpkR9K98/3610">TS</a>]

01:00:12   topic for it today you assumed wrong but [<a href="https://overcast.fm/+IpkR9K98/3612">TS</a>]

01:00:15   it can be if you would like well no I [<a href="https://overcast.fm/+IpkR9K98/3615">TS</a>]

01:00:16   mean you said you wouldn't do a shorter [<a href="https://overcast.fm/+IpkR9K98/3616">TS</a>]

01:00:18   show it's where I'm coming up on 60 [<a href="https://overcast.fm/+IpkR9K98/3618">TS</a>]

01:00:19   minutes [<a href="https://overcast.fm/+IpkR9K98/3619">TS</a>]

01:00:20   I'm a trim trim out I'm fine with [<a href="https://overcast.fm/+IpkR9K98/3620">TS</a>]

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01:00:24   comm John let me ask you this what's [<a href="https://overcast.fm/+IpkR9K98/3624">TS</a>]

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01:00:40   know what screencasts are that that guy [<a href="https://overcast.fm/+IpkR9K98/3640">TS</a>]

01:00:42   did the the comedy video thing I mean [<a href="https://overcast.fm/+IpkR9K98/3642">TS</a>]

01:00:44   that you people want to sell this [<a href="https://overcast.fm/+IpkR9K98/3644">TS</a>]

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01:01:14   site and your site is the sharing [<a href="https://overcast.fm/+IpkR9K98/3674">TS</a>]

01:01:17   platform [<a href="https://overcast.fm/+IpkR9K98/3677">TS</a>]

01:01:18   it's your videos it's your branding and [<a href="https://overcast.fm/+IpkR9K98/3678">TS</a>]

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01:01:22   can take submissions from other people [<a href="https://overcast.fm/+IpkR9K98/3682">TS</a>]

01:01:24   give them the ability to upload their [<a href="https://overcast.fm/+IpkR9K98/3684">TS</a>]

01:01:26   videos just like you might do on YouTube [<a href="https://overcast.fm/+IpkR9K98/3686">TS</a>]

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01:01:32   tell you a little bit about this even at [<a href="https://overcast.fm/+IpkR9K98/3692">TS</a>]

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01:01:37   support for your iPhones or iPads [<a href="https://overcast.fm/+IpkR9K98/3697">TS</a>]

01:01:39   whatever they've let cloud-based video [<a href="https://overcast.fm/+IpkR9K98/3699">TS</a>]

01:01:41   hosting they've got streaming they've [<a href="https://overcast.fm/+IpkR9K98/3701">TS</a>]

01:01:42   got built in SEO [<a href="https://overcast.fm/+IpkR9K98/3702">TS</a>]

01:01:43   they've got social network sharing [<a href="https://overcast.fm/+IpkR9K98/3703">TS</a>]

01:01:46   buttons they've got private climene you [<a href="https://overcast.fm/+IpkR9K98/3706">TS</a>]

01:01:47   name it they've thought of it they've [<a href="https://overcast.fm/+IpkR9K98/3707">TS</a>]

01:01:49   built it in so it doesn't matter if your [<a href="https://overcast.fm/+IpkR9K98/3709">TS</a>]

01:01:51   filmmaker if your web publisher if you [<a href="https://overcast.fm/+IpkR9K98/3711">TS</a>]

01:01:52   just want to get a video that you think [<a href="https://overcast.fm/+IpkR9K98/3712">TS</a>]

01:01:54   is cool out there to the world this is [<a href="https://overcast.fm/+IpkR9K98/3714">TS</a>]

01:01:56   what you do too you go to vid me up com [<a href="https://overcast.fm/+IpkR9K98/3716">TS</a>]

01:01:58   vid me up calm and you use the promo [<a href="https://overcast.fm/+IpkR9K98/3718">TS</a>]

01:02:01   code 5x5 within the first 30 days of [<a href="https://overcast.fm/+IpkR9K98/3721">TS</a>]

01:02:03   signing up you get 20% off the lifetime [<a href="https://overcast.fm/+IpkR9K98/3723">TS</a>]

01:02:06   of your paid account so I check them out [<a href="https://overcast.fm/+IpkR9K98/3726">TS</a>]

01:02:10   vid me up calm [<a href="https://overcast.fm/+IpkR9K98/3730">TS</a>]

01:02:12   very cool sign i used a video site whose [<a href="https://overcast.fm/+IpkR9K98/3732">TS</a>]

01:02:16   name I won't mention to put up videos [<a href="https://overcast.fm/+IpkR9K98/3736">TS</a>]

01:02:18   for my Mac I was 10 reviews the most [<a href="https://overcast.fm/+IpkR9K98/3738">TS</a>]

01:02:19   disappoint to see that years later when [<a href="https://overcast.fm/+IpkR9K98/3739">TS</a>]

01:02:21   I go back to view it it says this video [<a href="https://overcast.fm/+IpkR9K98/3741">TS</a>]

01:02:22   has been removed Oh from the you know [<a href="https://overcast.fm/+IpkR9K98/3742">TS</a>]

01:02:25   it's like it's kind of like the implied [<a href="https://overcast.fm/+IpkR9K98/3745">TS</a>]

01:02:27   social contract of if there's some [<a href="https://overcast.fm/+IpkR9K98/3747">TS</a>]

01:02:29   established video site that doesn't go [<a href="https://overcast.fm/+IpkR9K98/3749">TS</a>]

01:02:30   out of business you assume any video you [<a href="https://overcast.fm/+IpkR9K98/3750">TS</a>]

01:02:31   put up there just say that forever [<a href="https://overcast.fm/+IpkR9K98/3751">TS</a>]

01:02:34   yeah those lots of weird rules about and [<a href="https://overcast.fm/+IpkR9K98/3754">TS</a>]

01:02:36   the rules change about we don't want [<a href="https://overcast.fm/+IpkR9K98/3756">TS</a>]

01:02:38   this kind of video on our site anymore [<a href="https://overcast.fm/+IpkR9K98/3758">TS</a>]

01:02:39   so by removing it I mean mine in my case [<a href="https://overcast.fm/+IpkR9K98/3759">TS</a>]

01:02:42   was either one of them might have been a [<a href="https://overcast.fm/+IpkR9K98/3762">TS</a>]

01:02:44   screencast type thing and the other one [<a href="https://overcast.fm/+IpkR9K98/3764">TS</a>]

01:02:45   was I think just like a keynote [<a href="https://overcast.fm/+IpkR9K98/3765">TS</a>]

01:02:47   animation turned into a QuickTime movie [<a href="https://overcast.fm/+IpkR9K98/3767">TS</a>]

01:02:48   and they just slide out we don't want [<a href="https://overcast.fm/+IpkR9K98/3768">TS</a>]

01:02:50   screencast in our site so that's like a [<a href="https://overcast.fm/+IpkR9K98/3770">TS</a>]

01:02:52   new rule and suddenly it goes away yeah [<a href="https://overcast.fm/+IpkR9K98/3772">TS</a>]

01:02:54   annoys me so uh add iBooks as a tool [<a href="https://overcast.fm/+IpkR9K98/3774">TS</a>]

01:03:01   empowering people to be able to make [<a href="https://overcast.fm/+IpkR9K98/3781">TS</a>]

01:03:03   books like they couldn't be for it this [<a href="https://overcast.fm/+IpkR9K98/3783">TS</a>]

01:03:05   is this is strange I heard Andy talking [<a href="https://overcast.fm/+IpkR9K98/3785">TS</a>]

01:03:07   about this too it's not as if in the [<a href="https://overcast.fm/+IpkR9K98/3787">TS</a>]

01:03:09   past there were no tools for people to [<a href="https://overcast.fm/+IpkR9K98/3789">TS</a>]

01:03:12   make like page layout programs exist [<a href="https://overcast.fm/+IpkR9K98/3792">TS</a>]

01:03:14   that's not publishing since existed for [<a href="https://overcast.fm/+IpkR9K98/3794">TS</a>]

01:03:16   a long time all right [<a href="https://overcast.fm/+IpkR9K98/3796">TS</a>]

01:03:17   and so well but now they can make an [<a href="https://overcast.fm/+IpkR9K98/3797">TS</a>]

01:03:19   e-book but what good is that eBook if it [<a href="https://overcast.fm/+IpkR9K98/3799">TS</a>]

01:03:21   only runs on the iPad right I would much [<a href="https://overcast.fm/+IpkR9K98/3801">TS</a>]

01:03:24   rather make a web page have a tool there [<a href="https://overcast.fm/+IpkR9K98/3804">TS</a>]

01:03:26   are lots of good tools for this for [<a href="https://overcast.fm/+IpkR9K98/3806">TS</a>]

01:03:27   making a cool looking web page because [<a href="https://overcast.fm/+IpkR9K98/3807">TS</a>]

01:03:28   then you say like I'm making an HTML [<a href="https://overcast.fm/+IpkR9K98/3808">TS</a>]

01:03:29   page this is going to be viewable for a [<a href="https://overcast.fm/+IpkR9K98/3809">TS</a>]

01:03:30   long time I would not someone my [<a href="https://overcast.fm/+IpkR9K98/3810">TS</a>]

01:03:33   dimensioned on one of the shows or [<a href="https://overcast.fm/+IpkR9K98/3813">TS</a>]

01:03:34   somewhere I saw something saying this [<a href="https://overcast.fm/+IpkR9K98/3814">TS</a>]

01:03:35   would be great to of a scrapbooking like [<a href="https://overcast.fm/+IpkR9K98/3815">TS</a>]

01:03:37   I'll be able to make a scrapbook of like [<a href="https://overcast.fm/+IpkR9K98/3817">TS</a>]

01:03:39   family events or like memories or [<a href="https://overcast.fm/+IpkR9K98/3819">TS</a>]

01:03:40   whatever a Christmas memory or holiday [<a href="https://overcast.fm/+IpkR9K98/3820">TS</a>]

01:03:42   thing or a yearly thing and I'll put my [<a href="https://overcast.fm/+IpkR9K98/3822">TS</a>]

01:03:45   family memories don't put your family [<a href="https://overcast.fm/+IpkR9K98/3825">TS</a>]

01:03:46   memories in in an adult books file that [<a href="https://overcast.fm/+IpkR9K98/3826">TS</a>]

01:03:48   file is probably not going to be [<a href="https://overcast.fm/+IpkR9K98/3828">TS</a>]

01:03:50   readable and you know when you want to [<a href="https://overcast.fm/+IpkR9K98/3830">TS</a>]

01:03:51   see it when you're old and gray right if [<a href="https://overcast.fm/+IpkR9K98/3831">TS</a>]

01:03:54   you put it in HTML file with some tool [<a href="https://overcast.fm/+IpkR9K98/3834">TS</a>]

01:03:56   that do you know standard compliant HTML [<a href="https://overcast.fm/+IpkR9K98/3836">TS</a>]

01:03:58   with like images and text we'd really [<a href="https://overcast.fm/+IpkR9K98/3838">TS</a>]

01:03:59   all you want to do is images in text and [<a href="https://overcast.fm/+IpkR9K98/3839">TS</a>]

01:04:01   maybe a movie you can do all that in [<a href="https://overcast.fm/+IpkR9K98/3841">TS</a>]

01:04:02   HTML that is a much safer place for your [<a href="https://overcast.fm/+IpkR9K98/3842">TS</a>]

01:04:04   memories than in iBooks file or the [<a href="https://overcast.fm/+IpkR9K98/3844">TS</a>]

01:04:06   other alternative is make a paper book [<a href="https://overcast.fm/+IpkR9K98/3846">TS</a>]

01:04:08   and you can do that from iPhoto and have [<a href="https://overcast.fm/+IpkR9K98/3848">TS</a>]

01:04:09   the thing print it out and then put it [<a href="https://overcast.fm/+IpkR9K98/3849">TS</a>]

01:04:10   on your shelf you know uh so I'm not [<a href="https://overcast.fm/+IpkR9K98/3850">TS</a>]

01:04:13   particularly enthusiastic about this [<a href="https://overcast.fm/+IpkR9K98/3853">TS</a>]

01:04:15   being like an amazing new tool that [<a href="https://overcast.fm/+IpkR9K98/3855">TS</a>]

01:04:16   allows people to make real live books [<a href="https://overcast.fm/+IpkR9K98/3856">TS</a>]

01:04:18   real live text books is you can't print [<a href="https://overcast.fm/+IpkR9K98/3858">TS</a>]

01:04:21   these two paper and what you're making [<a href="https://overcast.fm/+IpkR9K98/3861">TS</a>]

01:04:23   them is just a particular format for a [<a href="https://overcast.fm/+IpkR9K98/3863">TS</a>]

01:04:24   particular store on up [<a href="https://overcast.fm/+IpkR9K98/3864">TS</a>]

01:04:25   device it's so narrowly defined uh not [<a href="https://overcast.fm/+IpkR9K98/3865">TS</a>]

01:04:29   that I you know it's almost better you [<a href="https://overcast.fm/+IpkR9K98/3869">TS</a>]

01:04:31   make a PDF so at least you can print it [<a href="https://overcast.fm/+IpkR9K98/3871">TS</a>]

01:04:33   or something or or you know it'll be [<a href="https://overcast.fm/+IpkR9K98/3873">TS</a>]

01:04:35   viewable forever I'd that's why I think [<a href="https://overcast.fm/+IpkR9K98/3875">TS</a>]

01:04:37   this this initiative is I think they're [<a href="https://overcast.fm/+IpkR9K98/3877">TS</a>]

01:04:41   just going about this the wrong way uh I [<a href="https://overcast.fm/+IpkR9K98/3881">TS</a>]

01:04:43   kind of feel for them in the end that [<a href="https://overcast.fm/+IpkR9K98/3883">TS</a>]

01:04:44   they have to they have to come up with [<a href="https://overcast.fm/+IpkR9K98/3884">TS</a>]

01:04:46   an arrangement that's amenable to the [<a href="https://overcast.fm/+IpkR9K98/3886">TS</a>]

01:04:47   people who own this market now they [<a href="https://overcast.fm/+IpkR9K98/3887">TS</a>]

01:04:49   can't just go in as it was discussed in [<a href="https://overcast.fm/+IpkR9K98/3889">TS</a>]

01:04:52   previous shows in the Steve Jobs [<a href="https://overcast.fm/+IpkR9K98/3892">TS</a>]

01:04:53   biography the Isaacson biography they [<a href="https://overcast.fm/+IpkR9K98/3893">TS</a>]

01:04:55   have that section was Steve Jobs saying [<a href="https://overcast.fm/+IpkR9K98/3895">TS</a>]

01:04:56   he wants to disrupt the textbook [<a href="https://overcast.fm/+IpkR9K98/3896">TS</a>]

01:04:59   industry and that's right for disruption [<a href="https://overcast.fm/+IpkR9K98/3899">TS</a>]

01:05:01   and he wants to give away free books uh [<a href="https://overcast.fm/+IpkR9K98/3901">TS</a>]

01:05:04   you know ya have the books written and [<a href="https://overcast.fm/+IpkR9K98/3904">TS</a>]

01:05:07   have them free as long as you buy iPads [<a href="https://overcast.fm/+IpkR9K98/3907">TS</a>]

01:05:09   and a lot of people complained about [<a href="https://overcast.fm/+IpkR9K98/3909">TS</a>]

01:05:12   that when I referenced it on Twitter [<a href="https://overcast.fm/+IpkR9K98/3912">TS</a>]

01:05:14   like oh yeah like those books are gonna [<a href="https://overcast.fm/+IpkR9K98/3914">TS</a>]

01:05:15   write themselves like they're free like [<a href="https://overcast.fm/+IpkR9K98/3915">TS</a>]

01:05:16   content is worth nothing I think they're [<a href="https://overcast.fm/+IpkR9K98/3916">TS</a>]

01:05:19   missing the point the idea would be that [<a href="https://overcast.fm/+IpkR9K98/3919">TS</a>]

01:05:20   Apple would take the tremendous profits [<a href="https://overcast.fm/+IpkR9K98/3920">TS</a>]

01:05:23   from selling iPads tremendous profits [<a href="https://overcast.fm/+IpkR9K98/3923">TS</a>]

01:05:25   look at their earning statements there's [<a href="https://overcast.fm/+IpkR9K98/3925">TS</a>]

01:05:26   a lot of money okay I know it's [<a href="https://overcast.fm/+IpkR9K98/3926">TS</a>]

01:05:28   expensive to produce textbook but they [<a href="https://overcast.fm/+IpkR9K98/3928">TS</a>]

01:05:30   have like billions of dollars prof okay [<a href="https://overcast.fm/+IpkR9K98/3930">TS</a>]

01:05:33   trust me they got no money to textbook [<a href="https://overcast.fm/+IpkR9K98/3933">TS</a>]

01:05:35   take some of that money pay for the best [<a href="https://overcast.fm/+IpkR9K98/3935">TS</a>]

01:05:37   textbook you could possibly imagine to [<a href="https://overcast.fm/+IpkR9K98/3937">TS</a>]

01:05:39   be created and then say hey school if [<a href="https://overcast.fm/+IpkR9K98/3939">TS</a>]

01:05:41   you buy you know ten thousand iPads [<a href="https://overcast.fm/+IpkR9K98/3941">TS</a>]

01:05:44   we'll give you an entire curriculums [<a href="https://overcast.fm/+IpkR9K98/3944">TS</a>]

01:05:45   worth of worth of material for free like [<a href="https://overcast.fm/+IpkR9K98/3945">TS</a>]

01:05:49   there we just want to sell you the iPads [<a href="https://overcast.fm/+IpkR9K98/3949">TS</a>]

01:05:51   and we were going to subsidize the cost [<a href="https://overcast.fm/+IpkR9K98/3951">TS</a>]

01:05:53   of all the super high quality content [<a href="https://overcast.fm/+IpkR9K98/3953">TS</a>]

01:05:54   we'll get the best textbook writers in [<a href="https://overcast.fm/+IpkR9K98/3954">TS</a>]

01:05:56   the world and everything to write our [<a href="https://overcast.fm/+IpkR9K98/3956">TS</a>]

01:05:58   stuff so and that was what Steve Jobs [<a href="https://overcast.fm/+IpkR9K98/3958">TS</a>]

01:06:00   presented in the book and that sounds [<a href="https://overcast.fm/+IpkR9K98/3960">TS</a>]

01:06:03   like you know an interesting idea [<a href="https://overcast.fm/+IpkR9K98/3963">TS</a>]

01:06:06   now remember something else that you [<a href="https://overcast.fm/+IpkR9K98/3966">TS</a>]

01:06:07   also mentioned on Twitter that he that [<a href="https://overcast.fm/+IpkR9K98/3967">TS</a>]

01:06:09   he mentioned in the book was that when [<a href="https://overcast.fm/+IpkR9K98/3969">TS</a>]

01:06:10   they redid I made the iPhone he said [<a href="https://overcast.fm/+IpkR9K98/3970">TS</a>]

01:06:11   he's phone carriers I hate these guys [<a href="https://overcast.fm/+IpkR9K98/3971">TS</a>]

01:06:13   they're bozos can we do an iPhone and [<a href="https://overcast.fm/+IpkR9K98/3973">TS</a>]

01:06:16   not have to deal with cell network right [<a href="https://overcast.fm/+IpkR9K98/3976">TS</a>]

01:06:18   can we and he's just it's like I'm just [<a href="https://overcast.fm/+IpkR9K98/3978">TS</a>]

01:06:21   spitballing here but can we like do a [<a href="https://overcast.fm/+IpkR9K98/3981">TS</a>]

01:06:22   Wi-Fi phone or something or whatever [<a href="https://overcast.fm/+IpkR9K98/3982">TS</a>]

01:06:24   like we all want a cell phone where you [<a href="https://overcast.fm/+IpkR9K98/3984">TS</a>]

01:06:26   don't have to deal with a cell carrier [<a href="https://overcast.fm/+IpkR9K98/3986">TS</a>]

01:06:27   because we all hate the cell carriers [<a href="https://overcast.fm/+IpkR9K98/3987">TS</a>]

01:06:28   and this is Steve's original idea [<a href="https://overcast.fm/+IpkR9K98/3988">TS</a>]

01:06:30   let's we're going to do a phone and AB [<a href="https://overcast.fm/+IpkR9K98/3990">TS</a>]

01:06:32   phone is not going to suck so we [<a href="https://overcast.fm/+IpkR9K98/3992">TS</a>]

01:06:33   certainly can't get involved with these [<a href="https://overcast.fm/+IpkR9K98/3993">TS</a>]

01:06:34   stupid cell carriers that everybody [<a href="https://overcast.fm/+IpkR9K98/3994">TS</a>]

01:06:36   hates and thought the engineers had to [<a href="https://overcast.fm/+IpkR9K98/3996">TS</a>]

01:06:37   come back so it's a non-starter you [<a href="https://overcast.fm/+IpkR9K98/3997">TS</a>]

01:06:39   can't [<a href="https://overcast.fm/+IpkR9K98/3999">TS</a>]

01:06:39   you can't have a cellphone that just [<a href="https://overcast.fm/+IpkR9K98/3999">TS</a>]

01:06:41   uses Wi-Fi people need to be able to [<a href="https://overcast.fm/+IpkR9K98/4001">TS</a>]

01:06:42   call from when their car breaks down on [<a href="https://overcast.fm/+IpkR9K98/4002">TS</a>]

01:06:44   the side of the road you know and so see [<a href="https://overcast.fm/+IpkR9K98/4004">TS</a>]

01:06:46   you had to go alright I guess we can't [<a href="https://overcast.fm/+IpkR9K98/4006">TS</a>]

01:06:48   you know go to singular and you know [<a href="https://overcast.fm/+IpkR9K98/4008">TS</a>]

01:06:50   like so I would imagine that Steve's [<a href="https://overcast.fm/+IpkR9K98/4010">TS</a>]

01:06:52   first idea for the textbooks energy [<a href="https://overcast.fm/+IpkR9K98/4012">TS</a>]

01:06:53   industry is these guys are all bozos [<a href="https://overcast.fm/+IpkR9K98/4013">TS</a>]

01:06:55   they get a lock on this market it's all [<a href="https://overcast.fm/+IpkR9K98/4015">TS</a>]

01:06:56   tied up local politics and corruption [<a href="https://overcast.fm/+IpkR9K98/4016">TS</a>]

01:06:58   and BS and they're doing a crappy job [<a href="https://overcast.fm/+IpkR9K98/4018">TS</a>]

01:07:00   and they don't understand technology we [<a href="https://overcast.fm/+IpkR9K98/4020">TS</a>]

01:07:01   don't want to deal with them at all [<a href="https://overcast.fm/+IpkR9K98/4021">TS</a>]

01:07:02   let's just make let's just hire our own [<a href="https://overcast.fm/+IpkR9K98/4022">TS</a>]

01:07:03   people and pay them tons of money to [<a href="https://overcast.fm/+IpkR9K98/4023">TS</a>]

01:07:05   make awesome textbooks and given it [<a href="https://overcast.fm/+IpkR9K98/4025">TS</a>]

01:07:07   because that'll be such a drop in the [<a href="https://overcast.fm/+IpkR9K98/4027">TS</a>]

01:07:08   bucket compared to how much money we [<a href="https://overcast.fm/+IpkR9K98/4028">TS</a>]

01:07:09   make off iPads and it totally is [<a href="https://overcast.fm/+IpkR9K98/4029">TS</a>]

01:07:11   you know let's set aside 1 billion [<a href="https://overcast.fm/+IpkR9K98/4031">TS</a>]

01:07:12   dollars a year for textbooks if you [<a href="https://overcast.fm/+IpkR9K98/4032">TS</a>]

01:07:14   think that's enough to make some good [<a href="https://overcast.fm/+IpkR9K98/4034">TS</a>]

01:07:14   textbooks I think it is right and let [<a href="https://overcast.fm/+IpkR9K98/4034">TS</a>]

01:07:17   let that have a sell a tremendous number [<a href="https://overcast.fm/+IpkR9K98/4037">TS</a>]

01:07:20   of additional iPads like just every [<a href="https://overcast.fm/+IpkR9K98/4040">TS</a>]

01:07:22   school in the world will be buying iPads [<a href="https://overcast.fm/+IpkR9K98/4042">TS</a>]

01:07:23   because they'll just do the math and say [<a href="https://overcast.fm/+IpkR9K98/4043">TS</a>]

01:07:25   if we buy it once - you know we spend [<a href="https://overcast.fm/+IpkR9K98/4045">TS</a>]

01:07:28   some of the saying they spent like $600 [<a href="https://overcast.fm/+IpkR9K98/4048">TS</a>]

01:07:30   per student but that that's like spread [<a href="https://overcast.fm/+IpkR9K98/4050">TS</a>]

01:07:33   out over you know you buy a set of books [<a href="https://overcast.fm/+IpkR9K98/4053">TS</a>]

01:07:35   in the last five years but when you do [<a href="https://overcast.fm/+IpkR9K98/4055">TS</a>]

01:07:36   the math is still on something like $600 [<a href="https://overcast.fm/+IpkR9K98/4056">TS</a>]

01:07:38   a student well say you spend $300 a [<a href="https://overcast.fm/+IpkR9K98/4058">TS</a>]

01:07:40   student because that's the education [<a href="https://overcast.fm/+IpkR9K98/4060">TS</a>]

01:07:40   discount of the iPads free you know or [<a href="https://overcast.fm/+IpkR9K98/4060">TS</a>]

01:07:42   something like that and you got to think [<a href="https://overcast.fm/+IpkR9K98/4062">TS</a>]

01:07:44   Apple is going to drive down the price [<a href="https://overcast.fm/+IpkR9K98/4064">TS</a>]

01:07:45   of iPads right 300 dollars per student [<a href="https://overcast.fm/+IpkR9K98/4065">TS</a>]

01:07:47   per year at the end of the the kids get [<a href="https://overcast.fm/+IpkR9K98/4067">TS</a>]

01:07:49   to keep them like we give them the iPads [<a href="https://overcast.fm/+IpkR9K98/4069">TS</a>]

01:07:50   like we don't even try to reuse them and [<a href="https://overcast.fm/+IpkR9K98/4070">TS</a>]

01:07:52   we get all the textbook content for free [<a href="https://overcast.fm/+IpkR9K98/4072">TS</a>]

01:07:54   and it's awesome content schools would [<a href="https://overcast.fm/+IpkR9K98/4074">TS</a>]

01:07:55   be like sign me up we're saving [<a href="https://overcast.fm/+IpkR9K98/4075">TS</a>]

01:07:57   tremendous amount of money and we get to [<a href="https://overcast.fm/+IpkR9K98/4077">TS</a>]

01:07:58   be all cool and with Z&M iPads right but [<a href="https://overcast.fm/+IpkR9K98/4078">TS</a>]

01:08:01   the barrier to that is kind of like the [<a href="https://overcast.fm/+IpkR9K98/4081">TS</a>]

01:08:02   barrier to the carrier list iPhone well [<a href="https://overcast.fm/+IpkR9K98/4082">TS</a>]

01:08:05   reality is not you know reality has [<a href="https://overcast.fm/+IpkR9K98/4085">TS</a>]

01:08:08   something to say about that and in [<a href="https://overcast.fm/+IpkR9K98/4088">TS</a>]

01:08:10   reality I imagine is all the same [<a href="https://overcast.fm/+IpkR9K98/4090">TS</a>]

01:08:11   hurdles to textbook sales and the Texas [<a href="https://overcast.fm/+IpkR9K98/4091">TS</a>]

01:08:15   school board and the people who [<a href="https://overcast.fm/+IpkR9K98/4095">TS</a>]

01:08:17   currently control this and the current [<a href="https://overcast.fm/+IpkR9K98/4097">TS</a>]

01:08:19   interests of you know the people that [<a href="https://overcast.fm/+IpkR9K98/4099">TS</a>]

01:08:20   the Bowl the people they had up on the [<a href="https://overcast.fm/+IpkR9K98/4100">TS</a>]

01:08:21   stage in this presentation Pearson and [<a href="https://overcast.fm/+IpkR9K98/4101">TS</a>]

01:08:23   Macmillan and stuff like that those guys [<a href="https://overcast.fm/+IpkR9K98/4103">TS</a>]

01:08:24   aren't just going to roll over and let [<a href="https://overcast.fm/+IpkR9K98/4104">TS</a>]

01:08:25   you do this so the reality is they had [<a href="https://overcast.fm/+IpkR9K98/4105">TS</a>]

01:08:28   to deal with these guys and this is the [<a href="https://overcast.fm/+IpkR9K98/4108">TS</a>]

01:08:30   the deal they came up with it I don't [<a href="https://overcast.fm/+IpkR9K98/4110">TS</a>]

01:08:31   think it's an attractive enough deal to [<a href="https://overcast.fm/+IpkR9K98/4111">TS</a>]

01:08:34   anyone involved that it's going to be a [<a href="https://overcast.fm/+IpkR9K98/4114">TS</a>]

01:08:36   smashing success it's not particularly [<a href="https://overcast.fm/+IpkR9K98/4116">TS</a>]

01:08:38   attractive to the schools because [<a href="https://overcast.fm/+IpkR9K98/4118">TS</a>]

01:08:39   they're not saving tons of money [<a href="https://overcast.fm/+IpkR9K98/4119">TS</a>]

01:08:40   I guess it's attractive to the people [<a href="https://overcast.fm/+IpkR9K98/4120">TS</a>]

01:08:42   who they're partnering with because I [<a href="https://overcast.fm/+IpkR9K98/4122">TS</a>]

01:08:43   think they will be make more money up my [<a href="https://overcast.fm/+IpkR9K98/4123">TS</a>]

01:08:45   understanding is that there there is a [<a href="https://overcast.fm/+IpkR9K98/4125">TS</a>]

01:08:47   much more potential for recurring [<a href="https://overcast.fm/+IpkR9K98/4127">TS</a>]

01:08:48   revenue the textbook Enders really hated [<a href="https://overcast.fm/+IpkR9K98/4128">TS</a>]

01:08:50   the fact they sell to you these books [<a href="https://overcast.fm/+IpkR9K98/4130">TS</a>]

01:08:52   and the books last [<a href="https://overcast.fm/+IpkR9K98/4132">TS</a>]

01:08:53   a long time and then they're sitting [<a href="https://overcast.fm/+IpkR9K98/4133">TS</a>]

01:08:54   there tapping the fingers going so when [<a href="https://overcast.fm/+IpkR9K98/4134">TS</a>]

01:08:56   you gonna buy some new books like ah [<a href="https://overcast.fm/+IpkR9K98/4136">TS</a>]

01:08:57   these ones we have a working fine you [<a href="https://overcast.fm/+IpkR9K98/4137">TS</a>]

01:08:59   sure about that I mean I'm surprised [<a href="https://overcast.fm/+IpkR9K98/4139">TS</a>]

01:09:01   they don't have plants in the school [<a href="https://overcast.fm/+IpkR9K98/4141">TS</a>]

01:09:02   encouraging kids to destroy books they [<a href="https://overcast.fm/+IpkR9K98/4142">TS</a>]

01:09:04   would like the electronic version and [<a href="https://overcast.fm/+IpkR9K98/4144">TS</a>]

01:09:06   say oh it's each student every year you [<a href="https://overcast.fm/+IpkR9K98/4146">TS</a>]

01:09:08   just pay five bucks or 10 bucks or 15 [<a href="https://overcast.fm/+IpkR9K98/4148">TS</a>]

01:09:09   bucks but you got to pay that every year [<a href="https://overcast.fm/+IpkR9K98/4149">TS</a>]

01:09:11   recurring revenue we love it you know uh [<a href="https://overcast.fm/+IpkR9K98/4151">TS</a>]

01:09:13   but we don't who cares if it's good for [<a href="https://overcast.fm/+IpkR9K98/4153">TS</a>]

01:09:16   those guys house like saying oh the [<a href="https://overcast.fm/+IpkR9K98/4156">TS</a>]

01:09:17   iPhone is good for carriers because it [<a href="https://overcast.fm/+IpkR9K98/4157">TS</a>]

01:09:18   uh it gave them more money per customer [<a href="https://overcast.fm/+IpkR9K98/4158">TS</a>]

01:09:21   because the iPhone users all had data [<a href="https://overcast.fm/+IpkR9K98/4161">TS</a>]

01:09:23   plans and stuff like that that's true [<a href="https://overcast.fm/+IpkR9K98/4163">TS</a>]

01:09:24   but we didn't really care about that [<a href="https://overcast.fm/+IpkR9K98/4164">TS</a>]

01:09:25   it's not particularly good for those of [<a href="https://overcast.fm/+IpkR9K98/4165">TS</a>]

01:09:28   us who are into electronic publishing [<a href="https://overcast.fm/+IpkR9K98/4168">TS</a>]

01:09:30   and stuff is now it's just one more [<a href="https://overcast.fm/+IpkR9K98/4170">TS</a>]

01:09:31   format to to target and you can do some [<a href="https://overcast.fm/+IpkR9K98/4171">TS</a>]

01:09:33   interesting things with that but it's [<a href="https://overcast.fm/+IpkR9K98/4173">TS</a>]

01:09:34   not the eBook authoring suite that [<a href="https://overcast.fm/+IpkR9K98/4174">TS</a>]

01:09:38   everyone wanted the the only party I [<a href="https://overcast.fm/+IpkR9K98/4178">TS</a>]

01:09:40   think that is coming out of this head I [<a href="https://overcast.fm/+IpkR9K98/4180">TS</a>]

01:09:42   saw from a couple of independent [<a href="https://overcast.fm/+IpkR9K98/4182">TS</a>]

01:09:44   developers around the net that they were [<a href="https://overcast.fm/+IpkR9K98/4184">TS</a>]

01:09:46   thinking of making a GUI application to [<a href="https://overcast.fm/+IpkR9K98/4186">TS</a>]

01:09:50   make epubs after that but no one wanted [<a href="https://overcast.fm/+IpkR9K98/4190">TS</a>]

01:09:52   to go near that because they knew Apple [<a href="https://overcast.fm/+IpkR9K98/4192">TS</a>]

01:09:53   was was doing something this area but [<a href="https://overcast.fm/+IpkR9K98/4193">TS</a>]

01:09:55   now that Apple has announced what [<a href="https://overcast.fm/+IpkR9K98/4195">TS</a>]

01:09:56   they've done those indie developers like [<a href="https://overcast.fm/+IpkR9K98/4196">TS</a>]

01:09:58   hey we can actually do this because it [<a href="https://overcast.fm/+IpkR9K98/4198">TS</a>]

01:09:59   looks like Apple doesn't have any [<a href="https://overcast.fm/+IpkR9K98/4199">TS</a>]

01:10:00   interest whatsoever in this market so if [<a href="https://overcast.fm/+IpkR9K98/4200">TS</a>]

01:10:02   some independent Mac person makes a [<a href="https://overcast.fm/+IpkR9K98/4202">TS</a>]

01:10:05   truly good standards-compliant ePub [<a href="https://overcast.fm/+IpkR9K98/4205">TS</a>]

01:10:08   generating application where you can [<a href="https://overcast.fm/+IpkR9K98/4208">TS</a>]

01:10:10   take an ePub a standing standard [<a href="https://overcast.fm/+IpkR9K98/4210">TS</a>]

01:10:12   compliant epub throw it on there edit it [<a href="https://overcast.fm/+IpkR9K98/4212">TS</a>]

01:10:14   and you know edit it in place and save [<a href="https://overcast.fm/+IpkR9K98/4214">TS</a>]

01:10:15   it out so it's not just you know export [<a href="https://overcast.fm/+IpkR9K98/4215">TS</a>]

01:10:17   only and it's all standards compliant it [<a href="https://overcast.fm/+IpkR9K98/4217">TS</a>]

01:10:18   tries to be viewable in as many [<a href="https://overcast.fm/+IpkR9K98/4218">TS</a>]

01:10:20   different places as possible I know many [<a href="https://overcast.fm/+IpkR9K98/4220">TS</a>]

01:10:23   people in that industry who would snap [<a href="https://overcast.fm/+IpkR9K98/4223">TS</a>]

01:10:24   that up and it's not the type of thing [<a href="https://overcast.fm/+IpkR9K98/4224">TS</a>]

01:10:26   where it's like oh it's Microsoft Word [<a href="https://overcast.fm/+IpkR9K98/4226">TS</a>]

01:10:27   every worker in the United States going [<a href="https://overcast.fm/+IpkR9K98/4227">TS</a>]

01:10:29   to buy a copy but it is something where [<a href="https://overcast.fm/+IpkR9K98/4229">TS</a>]

01:10:31   an indie Mac developer or small Mac [<a href="https://overcast.fm/+IpkR9K98/4231">TS</a>]

01:10:33   developer company with a few employees [<a href="https://overcast.fm/+IpkR9K98/4233">TS</a>]

01:10:34   that's a big business for them you know [<a href="https://overcast.fm/+IpkR9K98/4234">TS</a>]

01:10:36   what I mean so that's the only the only [<a href="https://overcast.fm/+IpkR9K98/4236">TS</a>]

01:10:39   silver lining here is that I think the [<a href="https://overcast.fm/+IpkR9K98/4239">TS</a>]

01:10:40   field is now wide open for independent [<a href="https://overcast.fm/+IpkR9K98/4240">TS</a>]

01:10:42   Mac developers to make a kick-ass epub [<a href="https://overcast.fm/+IpkR9K98/4242">TS</a>]

01:10:44   development environment and platform [<a href="https://overcast.fm/+IpkR9K98/4244">TS</a>]

01:10:46   because certainly calibre is not [<a href="https://overcast.fm/+IpkR9K98/4246">TS</a>]

01:10:47   satisfying the people who are in the [<a href="https://overcast.fm/+IpkR9K98/4247">TS</a>]

01:10:49   industry and we have the tools that are [<a href="https://overcast.fm/+IpkR9K98/4249">TS</a>]

01:10:51   available and like I said Amazon Amazon [<a href="https://overcast.fm/+IpkR9K98/4251">TS</a>]

01:10:54   has some place here emma's I can stick [<a href="https://overcast.fm/+IpkR9K98/4254">TS</a>]

01:10:56   to what it's got it could have I figure [<a href="https://overcast.fm/+IpkR9K98/4256">TS</a>]

01:10:58   what the Kindle format is the Kindle [<a href="https://overcast.fm/+IpkR9K98/4258">TS</a>]

01:10:59   format based on the the Kindle Fire [<a href="https://overcast.fm/+IpkR9K98/4259">TS</a>]

01:11:02   format that they have some new format [<a href="https://overcast.fm/+IpkR9K98/4262">TS</a>]

01:11:04   that you're able to do fancier stuff [<a href="https://overcast.fm/+IpkR9K98/4264">TS</a>]

01:11:05   with I don't know [<a href="https://overcast.fm/+IpkR9K98/4265">TS</a>]

01:11:06   there Moby's format is ancient that like [<a href="https://overcast.fm/+IpkR9K98/4266">TS</a>]

01:11:09   the the candle can read PRC files which [<a href="https://overcast.fm/+IpkR9K98/4269">TS</a>]

01:11:11   is like a palm the thing from you know [<a href="https://overcast.fm/+IpkR9K98/4271">TS</a>]

01:11:13   and and text files and can view PDFs a [<a href="https://overcast.fm/+IpkR9K98/4273">TS</a>]

01:11:16   little bit but well the Kindle the Kin I [<a href="https://overcast.fm/+IpkR9K98/4276">TS</a>]

01:11:18   think you're talking about kf8 or kindle [<a href="https://overcast.fm/+IpkR9K98/4278">TS</a>]

01:11:20   format yeah [<a href="https://overcast.fm/+IpkR9K98/4280">TS</a>]

01:11:21   and I'm I know I know that it does a lot [<a href="https://overcast.fm/+IpkR9K98/4281">TS</a>]

01:11:25   of other things that you know because it [<a href="https://overcast.fm/+IpkR9K98/4285">TS</a>]

01:11:27   supports html5 and css3 and fixed [<a href="https://overcast.fm/+IpkR9K98/4287">TS</a>]

01:11:29   layouts and embedded fonts all that [<a href="https://overcast.fm/+IpkR9K98/4289">TS</a>]

01:11:31   stuff but it's not Ipoh no it's not Ipoh [<a href="https://overcast.fm/+IpkR9K98/4291">TS</a>]

01:11:34   yeah no I it's interesting that all all [<a href="https://overcast.fm/+IpkR9K98/4294">TS</a>]

01:11:37   these book technologies are like look [<a href="https://overcast.fm/+IpkR9K98/4297">TS</a>]

01:11:39   they don't want to reinvent the wheel [<a href="https://overcast.fm/+IpkR9K98/4299">TS</a>]

01:11:40   they all once HTML became standardized [<a href="https://overcast.fm/+IpkR9K98/4300">TS</a>]

01:11:44   and powerful especially CSS they all [<a href="https://overcast.fm/+IpkR9K98/4304">TS</a>]

01:11:46   leverage that to build their formats on [<a href="https://overcast.fm/+IpkR9K98/4306">TS</a>]

01:11:48   top oh right and then it's just kind of [<a href="https://overcast.fm/+IpkR9K98/4308">TS</a>]

01:11:50   arguing about the details like what are [<a href="https://overcast.fm/+IpkR9K98/4310">TS</a>]

01:11:52   the files called and right at the cover [<a href="https://overcast.fm/+IpkR9K98/4312">TS</a>]

01:11:53   image where do you put the metadata and [<a href="https://overcast.fm/+IpkR9K98/4313">TS</a>]

01:11:55   what formats you put the metadata and [<a href="https://overcast.fm/+IpkR9K98/4315">TS</a>]

01:11:56   how do you give him sit up you know if I [<a href="https://overcast.fm/+IpkR9K98/4316">TS</a>]

01:11:58   found a link for the kindle format [<a href="https://overcast.fm/+IpkR9K98/4318">TS</a>]

01:12:00   described I'll throw it into the into [<a href="https://overcast.fm/+IpkR9K98/4320">TS</a>]

01:12:02   the show notes yeah for those who are [<a href="https://overcast.fm/+IpkR9K98/4322">TS</a>]

01:12:05   curious about the end the ins and outs [<a href="https://overcast.fm/+IpkR9K98/4325">TS</a>]

01:12:07   of how this thing works someone in the [<a href="https://overcast.fm/+IpkR9K98/4327">TS</a>]

01:12:09   chat one also brought up the through [<a href="https://overcast.fm/+IpkR9K98/4329">TS</a>]

01:12:10   member push pop press remember those [<a href="https://overcast.fm/+IpkR9K98/4330">TS</a>]

01:12:13   guys oh yeah so I made a book of in Al [<a href="https://overcast.fm/+IpkR9K98/4333">TS</a>]

01:12:16   Gore's book our choice which I'm [<a href="https://overcast.fm/+IpkR9K98/4336">TS</a>]

01:12:18   assuming with some environment don't [<a href="https://overcast.fm/+IpkR9K98/4338">TS</a>]

01:12:19   think I never actually looked at it it [<a href="https://overcast.fm/+IpkR9K98/4339">TS</a>]

01:12:21   was in it is it is they build themselves [<a href="https://overcast.fm/+IpkR9K98/4341">TS</a>]

01:12:23   as Al Gore's choice yeah and it was an [<a href="https://overcast.fm/+IpkR9K98/4343">TS</a>]

01:12:27   iPad app a native app yeah and it did [<a href="https://overcast.fm/+IpkR9K98/4347">TS</a>]

01:12:30   amazing stuff with interactivity and it [<a href="https://overcast.fm/+IpkR9K98/4350">TS</a>]

01:12:32   was kind of like an interactive [<a href="https://overcast.fm/+IpkR9K98/4352">TS</a>]

01:12:33   experience more than a book it was very [<a href="https://overcast.fm/+IpkR9K98/4353">TS</a>]

01:12:35   interesting this was a company that uh [<a href="https://overcast.fm/+IpkR9K98/4355">TS</a>]

01:12:36   Mike mattis I don't know if I'm [<a href="https://overcast.fm/+IpkR9K98/4356">TS</a>]

01:12:38   pronouncing his name correctly he was a [<a href="https://overcast.fm/+IpkR9K98/4358">TS</a>]

01:12:39   he was a designer for work will Shipley [<a href="https://overcast.fm/+IpkR9K98/4359">TS</a>]

01:12:42   at delicious monster and then he went to [<a href="https://overcast.fm/+IpkR9K98/4362">TS</a>]

01:12:44   work for Apple designing many of the [<a href="https://overcast.fm/+IpkR9K98/4364">TS</a>]

01:12:46   graphics that we see every day on our [<a href="https://overcast.fm/+IpkR9K98/4366">TS</a>]

01:12:47   iPhones and in other contexts and then [<a href="https://overcast.fm/+IpkR9K98/4367">TS</a>]

01:12:50   he left Apple to go on his own and did [<a href="https://overcast.fm/+IpkR9K98/4370">TS</a>]

01:12:51   this press thing and then Facebook [<a href="https://overcast.fm/+IpkR9K98/4371">TS</a>]

01:12:52   brought out push pop press he had a [<a href="https://overcast.fm/+IpkR9K98/4372">TS</a>]

01:12:55   tweet today saying that I forget what it [<a href="https://overcast.fm/+IpkR9K98/4375">TS</a>]

01:12:59   was it was some sort of kind of snarky [<a href="https://overcast.fm/+IpkR9K98/4379">TS</a>]

01:13:00   tweet about how even though he doesn't [<a href="https://overcast.fm/+IpkR9K98/4380">TS</a>]

01:13:01   work at Apple looks like his design is [<a href="https://overcast.fm/+IpkR9K98/4381">TS</a>]

01:13:03   still influencing the company because a [<a href="https://overcast.fm/+IpkR9K98/4383">TS</a>]

01:13:05   lot of the demos for apples textbooks [<a href="https://overcast.fm/+IpkR9K98/4385">TS</a>]

01:13:07   look a lot like the demos they had for [<a href="https://overcast.fm/+IpkR9K98/4387">TS</a>]

01:13:09   push pop press stuff which is true but [<a href="https://overcast.fm/+IpkR9K98/4389">TS</a>]

01:13:13   you know I don't think I don't know I [<a href="https://overcast.fm/+IpkR9K98/4393">TS</a>]

01:13:16   don't feel bad that Apple like stolen [<a href="https://overcast.fm/+IpkR9K98/4396">TS</a>]

01:13:18   his idea of something because hey he's [<a href="https://overcast.fm/+IpkR9K98/4398">TS</a>]

01:13:19   already moved on [<a href="https://overcast.fm/+IpkR9K98/4399">TS</a>]

01:13:20   Facebook has bought them out and he's [<a href="https://overcast.fm/+IpkR9K98/4400">TS</a>]

01:13:21   doing something entirely different to [<a href="https://overcast.fm/+IpkR9K98/4401">TS</a>]

01:13:22   Facebook I assume and be it's not the [<a href="https://overcast.fm/+IpkR9K98/4402">TS</a>]

01:13:25   first time we've seen interactive books [<a href="https://overcast.fm/+IpkR9K98/4405">TS</a>]

01:13:26   where you can like do stuff and he did a [<a href="https://overcast.fm/+IpkR9K98/4406">TS</a>]

01:13:28   particularly nice one that's true but [<a href="https://overcast.fm/+IpkR9K98/4408">TS</a>]

01:13:29   apples using HTML and he was using [<a href="https://overcast.fm/+IpkR9K98/4409">TS</a>]

01:13:32   native apps and it's all very different [<a href="https://overcast.fm/+IpkR9K98/4412">TS</a>]

01:13:33   so I don't think he has any reason to be [<a href="https://overcast.fm/+IpkR9K98/4413">TS</a>]

01:13:35   bitter but he might have just been [<a href="https://overcast.fm/+IpkR9K98/4415">TS</a>]

01:13:36   kidding so I think that's all I have to [<a href="https://overcast.fm/+IpkR9K98/4416">TS</a>]

01:13:42   say on this iBooks Author thing I'm [<a href="https://overcast.fm/+IpkR9K98/4422">TS</a>]

01:13:45   generally disappointed in it I think [<a href="https://overcast.fm/+IpkR9K98/4425">TS</a>]

01:13:49   they went the wrong way here and I [<a href="https://overcast.fm/+IpkR9K98/4429">TS</a>]

01:13:51   really think Amazon could shock the [<a href="https://overcast.fm/+IpkR9K98/4431">TS</a>]

01:13:53   world if they fully embraced ePub epub [<a href="https://overcast.fm/+IpkR9K98/4433">TS</a>]

01:13:57   three uh to like cement their lead [<a href="https://overcast.fm/+IpkR9K98/4437">TS</a>]

01:14:00   because Apple has Apple is stumbling [<a href="https://overcast.fm/+IpkR9K98/4440">TS</a>]

01:14:01   here and they can go in for the kill by [<a href="https://overcast.fm/+IpkR9K98/4441">TS</a>]

01:14:03   going the other direction and say you [<a href="https://overcast.fm/+IpkR9K98/4443">TS</a>]

01:14:04   know what we're going to support her old [<a href="https://overcast.fm/+IpkR9K98/4444">TS</a>]

01:14:06   Kindle format so we're always going to [<a href="https://overcast.fm/+IpkR9K98/4446">TS</a>]

01:14:07   have her own DRM and everything but we [<a href="https://overcast.fm/+IpkR9K98/4447">TS</a>]

01:14:08   are fully supporting going forward epub [<a href="https://overcast.fm/+IpkR9K98/4448">TS</a>]

01:14:10   three and they just need a partner or [<a href="https://overcast.fm/+IpkR9K98/4450">TS</a>]

01:14:12   maybe you'll do themselves God knows [<a href="https://overcast.fm/+IpkR9K98/4452">TS</a>]

01:14:14   Amazon is not afraid to enter markets to [<a href="https://overcast.fm/+IpkR9K98/4454">TS</a>]

01:14:16   make really great authoring tools for a [<a href="https://overcast.fm/+IpkR9K98/4456">TS</a>]

01:14:19   standard format you know everyone is [<a href="https://overcast.fm/+IpkR9K98/4459">TS</a>]

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01:14:24   music business took off so big is [<a href="https://overcast.fm/+IpkR9K98/4464">TS</a>]

01:14:26   because we had mp3 or even AAC [<a href="https://overcast.fm/+IpkR9K98/4466">TS</a>]

01:14:29   we had formats that preceded the [<a href="https://overcast.fm/+IpkR9K98/4469">TS</a>]

01:14:31   explosion of the market so there wasn't [<a href="https://overcast.fm/+IpkR9K98/4471">TS</a>]

01:14:33   like you know Sony tried to do with a [<a href="https://overcast.fm/+IpkR9K98/4473">TS</a>]

01:14:35   track a TR AC or something making a [<a href="https://overcast.fm/+IpkR9K98/4475">TS</a>]

01:14:38   proprietary formats the fact that [<a href="https://overcast.fm/+IpkR9K98/4478">TS</a>]

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01:14:41   everywhere their mp3 players every even [<a href="https://overcast.fm/+IpkR9K98/4481">TS</a>]

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01:14:44   in AAC which is also an open standard [<a href="https://overcast.fm/+IpkR9K98/4484">TS</a>]

01:14:46   and b3 works everywhere so there's no [<a href="https://overcast.fm/+IpkR9K98/4486">TS</a>]

01:14:47   arguing or formats and epub world has [<a href="https://overcast.fm/+IpkR9K98/4487">TS</a>]

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01:14:52   been hindered by the million different [<a href="https://overcast.fm/+IpkR9K98/4492">TS</a>]

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01:14:58   we could just not keep arguing about the [<a href="https://overcast.fm/+IpkR9K98/4498">TS</a>]

01:15:02   stupidity of different formats and stuff [<a href="https://overcast.fm/+IpkR9K98/4502">TS</a>]

01:15:04   and switch to arguing about the [<a href="https://overcast.fm/+IpkR9K98/4504">TS</a>]

01:15:05   stupidity of different dear Rams I guess [<a href="https://overcast.fm/+IpkR9K98/4505">TS</a>]

01:15:06   but that's still an improvement so [<a href="https://overcast.fm/+IpkR9K98/4506">TS</a>]

01:15:08   Amazon can make as the market leader [<a href="https://overcast.fm/+IpkR9K98/4508">TS</a>]

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01:15:14   not not going to there so I predict [<a href="https://overcast.fm/+IpkR9K98/4514">TS</a>]

01:15:16   boring mediocre things for apples I book [<a href="https://overcast.fm/+IpkR9K98/4516">TS</a>]

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01:15:28   we going to see a new version of this [<a href="https://overcast.fm/+IpkR9K98/4528">TS</a>]

01:15:31   that is better and makes [<a href="https://overcast.fm/+IpkR9K98/4531">TS</a>]

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01:15:41   something you can view on the iPhone [<a href="https://overcast.fm/+IpkR9K98/4541">TS</a>]

01:15:42   obviously they're going to improve the [<a href="https://overcast.fm/+IpkR9K98/4542">TS</a>]

01:15:43   authoring app and they're going to [<a href="https://overcast.fm/+IpkR9K98/4543">TS</a>]

01:15:44   improve the capabilities and they're [<a href="https://overcast.fm/+IpkR9K98/4544">TS</a>]

01:15:46   going to remove bug bugs and everything [<a href="https://overcast.fm/+IpkR9K98/4546">TS</a>]

01:15:47   and maybe the alter the pricing [<a href="https://overcast.fm/+IpkR9K98/4547">TS</a>]

01:15:49   structure and stuff like that but I [<a href="https://overcast.fm/+IpkR9K98/4549">TS</a>]

01:15:52   don't this is going to be at best the [<a href="https://overcast.fm/+IpkR9K98/4552">TS</a>]

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01:16:30   the license agreement on the software [<a href="https://overcast.fm/+IpkR9K98/4590">TS</a>]

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01:17:00   yourself subscriptions and part of the [<a href="https://overcast.fm/+IpkR9K98/4620">TS</a>]

01:17:02   benefits of the descriptions you would [<a href="https://overcast.fm/+IpkR9K98/4622">TS</a>]

01:17:03   downloadable versions of many of the [<a href="https://overcast.fm/+IpkR9K98/4623">TS</a>]

01:17:04   articles you write in a PDF format an [<a href="https://overcast.fm/+IpkR9K98/4624">TS</a>]

01:17:06   ePub so say you pay our stacking of our [<a href="https://overcast.fm/+IpkR9K98/4626">TS</a>]

01:17:09   subscription and can then as part of [<a href="https://overcast.fm/+IpkR9K98/4629">TS</a>]

01:17:12   your subscription should you be able to [<a href="https://overcast.fm/+IpkR9K98/4632">TS</a>]

01:17:14   download iBooks format versions of [<a href="https://overcast.fm/+IpkR9K98/4634">TS</a>]

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01:17:27   ours and not you have to go through us [<a href="https://overcast.fm/+IpkR9K98/4647">TS</a>]

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01:17:32   implications of that whether it is legal [<a href="https://overcast.fm/+IpkR9K98/4652">TS</a>]

01:17:34   I don't know about the enforcement [<a href="https://overcast.fm/+IpkR9K98/4654">TS</a>]

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01:17:37   enforce this out well actually I do know [<a href="https://overcast.fm/+IpkR9K98/4657">TS</a>]

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01:17:47   that's what they've done they basically [<a href="https://overcast.fm/+IpkR9K98/4667">TS</a>]

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01:17:50   if you want to make money off it we need [<a href="https://overcast.fm/+IpkR9K98/4670">TS</a>]

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01:17:57   just think it's dumb you know it was [<a href="https://overcast.fm/+IpkR9K98/4677">TS</a>]

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01:18:08   written in Microsoft Word and Microsoft [<a href="https://overcast.fm/+IpkR9K98/4688">TS</a>]

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01:18:19   can copy and paste that text add it to [<a href="https://overcast.fm/+IpkR9K98/4699">TS</a>]

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01:18:22   editor and have them print it up or make [<a href="https://overcast.fm/+IpkR9K98/4702">TS</a>]

01:18:24   an ePub or whatever but use our app you [<a href="https://overcast.fm/+IpkR9K98/4704">TS</a>]

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01:18:29   art format we need to cut really dumb [<a href="https://overcast.fm/+IpkR9K98/4709">TS</a>]

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01:18:35   screwed up so badly but by making you [<a href="https://overcast.fm/+IpkR9K98/4715">TS</a>]

01:18:37   only be able to make things for their [<a href="https://overcast.fm/+IpkR9K98/4717">TS</a>]

01:18:38   store this is just icing on the cake it [<a href="https://overcast.fm/+IpkR9K98/4718">TS</a>]

01:18:41   doesn't I guess doesn't really limit you [<a href="https://overcast.fm/+IpkR9K98/4721">TS</a>]

01:18:42   anymore because we realistically what [<a href="https://overcast.fm/+IpkR9K98/4722">TS</a>]

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01:18:47   and say you need to I paid for it I [<a href="https://overcast.fm/+IpkR9K98/4727">TS</a>]

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01:18:58   make cooler looking books when you're [<a href="https://overcast.fm/+IpkR9K98/4738">TS</a>]

01:19:00   not constrained by being standards [<a href="https://overcast.fm/+IpkR9K98/4740">TS</a>]

01:19:01   compliant but it's not like they're [<a href="https://overcast.fm/+IpkR9K98/4741">TS</a>]

01:19:04   saying what we really wanted to do it [<a href="https://overcast.fm/+IpkR9K98/4744">TS</a>]

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01:19:08   just do it slightly in a different way [<a href="https://overcast.fm/+IpkR9K98/4748">TS</a>]

01:19:09   but we're trying to converge on on an [<a href="https://overcast.fm/+IpkR9K98/4749">TS</a>]

01:19:14   open environment we're trying to [<a href="https://overcast.fm/+IpkR9K98/4754">TS</a>]

01:19:15   converge on that you know Amazon's the [<a href="https://overcast.fm/+IpkR9K98/4755">TS</a>]

01:19:16   proprietary bad guy and we're going the [<a href="https://overcast.fm/+IpkR9K98/4756">TS</a>]

01:19:18   rest of the industry is going to [<a href="https://overcast.fm/+IpkR9K98/4758">TS</a>]

01:19:19   standardize an ePub and we're going to [<a href="https://overcast.fm/+IpkR9K98/4759">TS</a>]

01:19:20   make a gravy pop authoring suite and by [<a href="https://overcast.fm/+IpkR9K98/4760">TS</a>]

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01:19:26   too but really you can make generic [<a href="https://overcast.fm/+IpkR9K98/4766">TS</a>]

01:19:27   epubs out of that they're not doing that [<a href="https://overcast.fm/+IpkR9K98/4767">TS</a>]

01:19:28   it's clear that are doing that I think [<a href="https://overcast.fm/+IpkR9K98/4768">TS</a>]

01:19:29   that's a mistake [<a href="https://overcast.fm/+IpkR9K98/4769">TS</a>]

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01:19:41   just said or the entire issue or what I [<a href="https://overcast.fm/+IpkR9K98/4781">TS</a>]

01:19:43   think about this as far as the show but [<a href="https://overcast.fm/+IpkR9K98/4783">TS</a>]

01:19:46   all that wrapped in one I mean I do have [<a href="https://overcast.fm/+IpkR9K98/4786">TS</a>]

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01:19:52   to do get a show that's not too long [<a href="https://overcast.fm/+IpkR9K98/4792">TS</a>]

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01:20:13   impediment [<a href="https://overcast.fm/+IpkR9K98/4813">TS</a>]

01:20:13   this is reliable on disk file system [<a href="https://overcast.fm/+IpkR9K98/4813">TS</a>]

01:20:18   unto structures right resilient files [<a href="https://overcast.fm/+IpkR9K98/4818">TS</a>]

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01:21:07   perhaps a better way if you just want to [<a href="https://overcast.fm/+IpkR9K98/4867">TS</a>]

01:21:09   flow some text and get it into an [<a href="https://overcast.fm/+IpkR9K98/4869">TS</a>]

01:21:11   e-reader use pages pages is not a great [<a href="https://overcast.fm/+IpkR9K98/4871">TS</a>]

01:21:14   ebook development platform either I can [<a href="https://overcast.fm/+IpkR9K98/4874">TS</a>]

01:21:17   tell you that no I said I know it's not [<a href="https://overcast.fm/+IpkR9K98/4877">TS</a>]

01:21:19   yeah but maybe this is more simply [<a href="https://overcast.fm/+IpkR9K98/4879">TS</a>]

01:21:22   saying pages is the preferable [<a href="https://overcast.fm/+IpkR9K98/4882">TS</a>]

01:21:24   alternative for certain people than the [<a href="https://overcast.fm/+IpkR9K98/4884">TS</a>]

01:21:26   awesome new application they give right [<a href="https://overcast.fm/+IpkR9K98/4886">TS</a>]

01:21:28   yeah so open to the chat room asked [<a href="https://overcast.fm/+IpkR9K98/4888">TS</a>]

01:21:32   about SOPA the reason none of us and [<a href="https://overcast.fm/+IpkR9K98/4892">TS</a>]

01:21:34   does anyone talked about SOPA we're all [<a href="https://overcast.fm/+IpkR9K98/4894">TS</a>]

01:21:36   against it yeah that's a simple that's [<a href="https://overcast.fm/+IpkR9K98/4896">TS</a>]

01:21:39   why we never talk about this there's [<a href="https://overcast.fm/+IpkR9K98/4899">TS</a>]

01:21:40   nothing to discuss it's stupid and yeah [<a href="https://overcast.fm/+IpkR9K98/4900">TS</a>]

01:21:43   yeah we just did the SOPA discussion [<a href="https://overcast.fm/+IpkR9K98/4903">TS</a>]

01:21:45   yeah we have [<a href="https://overcast.fm/+IpkR9K98/4905">TS</a>]

01:21:47   all right so that's it yeah all right [<a href="https://overcast.fm/+IpkR9K98/4907">TS</a>]

01:21:51   you sure it's we sure I feel it feels [<a href="https://overcast.fm/+IpkR9K98/4911">TS</a>]

01:21:54   feels a little weird I know it's a good [<a href="https://overcast.fm/+IpkR9K98/4914">TS</a>]

01:21:57   feeling no it's exciting all right have [<a href="https://overcast.fm/+IpkR9K98/4917">TS</a>]

01:22:00   a good week John you do [<a href="https://overcast.fm/+IpkR9K98/4920">TS</a>]

01:22:02   [Music] [<a href="https://overcast.fm/+IpkR9K98/4922">TS</a>]