Hypercritical

00:00:02 ◼   ► this is hypercritical weekly talkshow [TS]

00:00:05 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:07 ◼   ► the world of Apple and related [TS]

00:00:08 ◼   ► technologies and businesses nothing is [TS]

00:00:10 ◼   ► so perfect that it can't be complained [TS]

00:00:12 ◼   ► about by my co-host John siracusa I'm [TS]

00:00:17 ◼   ► Dan Benjamin today is December 9th 2011 [TS]

00:00:19 ◼   ► this is episode number 45 we would like [TS]

00:00:22 ◼   ► to say thanks to our sponsors smile [TS]

00:00:24 ◼   ► software and Squarespace we'd also like [TS]

00:00:29 ◼   ► to mention that this episode is brought [TS]

00:00:31 ◼   ► to you [TS]

00:00:32 ◼   ► bandwidth for it by stitcher smart radio [TS]

00:00:34 ◼   ► you can hear all the shows from five by [TS]

00:00:36 ◼   ► five thousand other great podcasts on [TS]

00:00:38 ◼   ► demand and on the go the stitchers free [TS]

00:00:41 ◼   ► mobile app I love this app here's goto [TS]

00:00:43 ◼   ► stitcher dot-com / 5 fi ve download it [TS]

00:00:47 ◼   ► today and you might even win a hundred [TS]

00:00:49 ◼   ► bucks John sir is a Jonathan or John [TS]

00:00:54 ◼   ► siracusa just John just don't wait and [TS]

00:00:57 ◼   ► so if I were to if we were to go pull [TS]

00:00:59 ◼   ► out your birth certificate jail it's [TS]

00:01:01 ◼   ► alright it's what you would see on it [TS]

00:01:02 ◼   ► not jail win that's right I'm a fan of [TS]

00:01:06 ◼   ► the jail in spelling not me no need the [TS]

00:01:10 ◼   ► age just English hmm so I'm not a back [TS]

00:01:16 ◼   ► to 100% today do I sound ok oh you sound [TS]

00:01:18 ◼   ► great yeah oh this is this is me with [TS]

00:01:20 ◼   ► the stuffy nose and I still have a cough [TS]

00:01:21 ◼   ► too so I will try to I'll try to be [TS]

00:01:23 ◼   ► muting what I COFF unlike certain other [TS]

00:01:25 ◼   ► John's with an H instead he had his hand [TS]

00:01:28 ◼   ► on the finger on the mute button and in [TS]

00:01:29 ◼   ► cough the whole time yeah something you [TS]

00:01:32 ◼   ► know if York office too bad sometimes [TS]

00:01:33 ◼   ► you just can't just can't make through [TS]

00:01:35 ◼   ► the button you're just coughing all the [TS]

00:01:36 ◼   ► time but I'll do my best [TS]

00:01:38 ◼   ► alright I trust you yeah you ready for [TS]

00:01:41 ◼   ► some follow-up I'm always ready for [TS]

00:01:44 ◼   ► follow-up John all right we'll start [TS]

00:01:47 ◼   ► with though I think this whole episode [TS]

00:01:48 ◼   ► actually is going to be follow up I have [TS]

00:01:50 ◼   ► some wow new topics here and there but [TS]

00:01:54 ◼   ► they're really kind of follow up type [TS]

00:01:55 ◼   ► things [TS]

00:01:55 ◼   ► oh come on by the way my friend is [TS]

00:01:57 ◼   ► telling me that Jo n is short for [TS]

00:01:59 ◼   ► Jonathan it's not an alternate spelling [TS]

00:02:02 ◼   ► of Jo HN so if you see John jo n that is [TS]

00:02:07 ◼   ► an abbreviation for Jonathan if you see [TS]

00:02:09 ◼   ► John Jo HN it's likely not an [TS]

00:02:11 ◼   ► abbreviation for anything this is what [TS]

00:02:13 ◼   ► my friend says do you trust him he's [TS]

00:02:17 ◼   ► pretty book smart Wow coming from you [TS]

00:02:22 ◼   ► man who reads a lot well I'm saying that [TS]

00:02:27 ◼   ► as a backhanded compliment to say that [TS]

00:02:28 ◼   ► he's not very street smart oh all right [TS]

00:02:33 ◼   ► all right [TS]

00:02:34 ◼   ► some presuming so as I was saying this [TS]

00:02:35 ◼   ► this is mostly going to be follow up but [TS]

00:02:38 ◼   ► they're gonna be long follow-up so I [TS]

00:02:39 ◼   ► didn't even bother trying to put [TS]

00:02:40 ◼   ► anything at the tail end of this because [TS]

00:02:41 ◼   ► I know we're just going to go to the end [TS]

00:02:42 ◼   ► these things that I have sure we'll [TS]

00:02:45 ◼   ► start with the the bite-size follow-up [TS]

00:02:50 ◼   ► we got one more pronunciation follow-up [TS]

00:02:52 ◼   ► and it's game related just love the the [TS]

00:02:55 ◼   ► pronunciation fault it's the the [TS]

00:02:56 ◼   ► PlayStation handheld game console that [TS]

00:03:00 ◼   ► Sony makes called the PlayStation VI ta [TS]

00:03:03 ◼   ► and I've talked about this [TS]

00:03:04 ◼   ► several different times and several [TS]

00:03:06 ◼   ► different shows and always waffled about [TS]

00:03:08 ◼   ► how you're supposed to pronounce it well [TS]

00:03:10 ◼   ► Chris Moore writes to tell me that it's [TS]

00:03:11 ◼   ► Vita the ITA is Brown's Vita and how do [TS]

00:03:18 ◼   ► I know he's right how do we know he's we [TS]

00:03:20 ◼   ► don't we wait what you do is you say [TS]

00:03:21 ◼   ► this on the show and then if someone if [TS]

00:03:23 ◼   ► we're wrong 50 people write in and say [TS]

00:03:25 ◼   ► that Chris Moore does nobody's talking [TS]

00:03:26 ◼   ► about and it's not actually betta it's [TS]

00:03:28 ◼   ► vitae or something else no it really [TS]

00:03:31 ◼   ► bugs people like if we if we are [TS]

00:03:33 ◼   ► typically it's me but if we say [TS]

00:03:34 ◼   ► something incorrectly not I'm not [TS]

00:03:36 ◼   ► talking about factually which naturally [TS]

00:03:38 ◼   ► would bug somebody but if we Eve you if [TS]

00:03:39 ◼   ► there's a slight mispronunciation even [TS]

00:03:42 ◼   ► slight ah people just oh they lose it [TS]

00:03:46 ◼   ► they come apart at the seams well you [TS]

00:03:49 ◼   ► know with proper nouns it's tough [TS]

00:03:51 ◼   ► because the author just made up words [TS]

00:03:52 ◼   ► and you're not sure how to pronounce [TS]

00:03:54 ◼   ► stuff like that with regular English [TS]

00:03:57 ◼   ► words I think that's that's more valid [TS]

00:04:00 ◼   ► to call people on that sure but I we [TS]

00:04:03 ◼   ► want we strive for accuracy here and [TS]

00:04:05 ◼   ► actually going back to the other one [TS]

00:04:06 ◼   ► that I had the pronunciation thing for [TS]

00:04:08 ◼   ► the PlayStation game spelled ICO that I [TS]

00:04:12 ◼   ► always call ICO but the apparently [TS]

00:04:14 ◼   ► correct pronunciation in Japanese is eco [TS]

00:04:16 ◼   ► I wondering like was it just me I just [TS]

00:04:20 ◼   ► happened to pick the wrong pronunciation [TS]

00:04:21 ◼   ► for this game and never had occasion to [TS]

00:04:23 ◼   ► say the name of the game you know as is [TS]

00:04:24 ◼   ► with many of these proper nouns that you [TS]

00:04:26 ◼   ► read it online [TS]

00:04:27 ◼   ► you write it online you write it at IMS [TS]

00:04:29 ◼   ► and emails but you never actually say it [TS]

00:04:31 ◼   ► or if you do say it you know no one [TS]

00:04:33 ◼   ► cares you just use your pronunciation it [TS]

00:04:35 ◼   ► just sails by well I was thinking back [TS]

00:04:37 ◼   ► to where I might have gotten ICO from or [TS]

00:04:40 ◼   ► whether the pronunciation in the u.s. is [TS]

00:04:42 ◼   ► supposed to be different or where the [TS]

00:04:44 ◼   ► world is wrong together and so I started [TS]

00:04:45 ◼   ► doing some Google searches for the game [TS]

00:04:47 ◼   ► you know putting a quiz like ICO [TS]

00:04:49 ◼   ► pronounciation and stuffing to see lots [TS]

00:04:50 ◼   ► of people having different theories and [TS]

00:04:52 ◼   ► a couple different people coming up with [TS]

00:04:53 ◼   ► I go here's the Japanese characters and [TS]

00:04:54 ◼   ► it's unambiguous in Japanese but one of [TS]

00:04:57 ◼   ► the things you find doing searches are a [TS]

00:04:59 ◼   ► lot of walkthroughs on YouTube where you [TS]

00:05:01 ◼   ► see people playing the game and a lot of [TS]

00:05:02 ◼   ► times the walkthroughs have a narrator [TS]

00:05:04 ◼   ► describing what he's doing and or at the [TS]

00:05:07 ◼   ► beginning of the walkthrough they say [TS]

00:05:08 ◼   ► Here I am and I'm playing all those all [TS]

00:05:10 ◼   ► those walkthrough say ICO doesn't mean [TS]

00:05:11 ◼   ► it's right it's just strange that the I [TS]

00:05:14 ◼   ► guess the American default pronunciation [TS]

00:05:17 ◼   ► when they see ICO is ICO instead of Eco [TS]

00:05:22 ◼   ► alright moving on from pronunciation I [TS]

00:05:25 ◼   ► shoved in this follow up just is a [TS]

00:05:26 ◼   ► little tiny thing that I want to cover [TS]

00:05:31 ◼   ► before I get to the other stuff add in [TS]

00:05:32 ◼   ► there I think you talked about it on the [TS]

00:05:34 ◼   ► talk show the new iBooks UI yes John was [TS]

00:05:38 ◼   ► talking about that which now there is an [TS]

00:05:40 ◼   ► option to remove the Chrome and and you [TS]

00:05:44 ◼   ► just the entire expanse of the screen is [TS]

00:05:47 ◼   ► now taken up just by the the page so you [TS]

00:05:49 ◼   ► don't have the extra chrome around there [TS]

00:05:50 ◼   ► yeah it's an option it's not a default I [TS]

00:05:53 ◼   ► don't remember if I complained about the [TS]

00:05:55 ◼   ► iBooks UI at any point or if I felt like [TS]

00:05:57 ◼   ► it was so so terrible that it wasn't [TS]

00:06:00 ◼   ► worth even talking about but but yeah [TS]

00:06:02 ◼   ► I've always hated that stupid image of a [TS]

00:06:05 ◼   ► book inside an iPad it's it's an Akron [TS]

00:06:08 ◼   ► is thick it's skeuomorphic it's just it [TS]

00:06:11 ◼   ► doesn't serve a purpose and they didn't [TS]

00:06:13 ◼   ► even go whole hog with like changing the [TS]

00:06:15 ◼   ► thickness of the pages that you go [TS]

00:06:16 ◼   ► through the book it's just it's just [TS]

00:06:17 ◼   ► horrible it's taking up space right and [TS]

00:06:19 ◼   ► it's not you know but on the other hand [TS]

00:06:22 ◼   ► but the same same thing I said in my [TS]

00:06:23 ◼   ► line review so why does Apple do this [TS]

00:06:25 ◼   ► well it's whimsical and fun and reminds [TS]

00:06:27 ◼   ► people a book so if you're demoing an [TS]

00:06:29 ◼   ► iPad in the store you want to go to that [TS]

00:06:30 ◼   ► thing lets you read books online you're [TS]

00:06:32 ◼   ► like oh wow looks like a book and like [TS]

00:06:33 ◼   ► it makes you comfortable with the idea [TS]

00:06:36 ◼   ► that what you're doing is reading a book [TS]

00:06:37 ◼   ► quiz it looks just like the books you're [TS]

00:06:38 ◼   ► used to [TS]

00:06:39 ◼   ► in that respects the same reason I hate [TS]

00:06:41 ◼   ► it of course that this is not supposed [TS]

00:06:43 ◼   ► to be the old medium is suppose to be [TS]

00:06:44 ◼   ► the new medium but that smooth kind of [TS]

00:06:46 ◼   ► entry ramp and comforting feeling of [TS]

00:06:49 ◼   ► familiarity [TS]

00:06:50 ◼   ► I bet sells a lot of iPads you know when [TS]

00:06:52 ◼   ► you see on the ads on TV if you just [TS]

00:06:54 ◼   ► showed a page with a bunch of text on it [TS]

00:06:55 ◼   ► that means nothing to anybody before you [TS]

00:06:57 ◼   ► show something that looks like a book [TS]

00:06:58 ◼   ► and with some text on today see the book [TS]

00:07:00 ◼   ► part like oh I can read books on this [TS]

00:07:02 ◼   ► thing ah okay right hang on hang on a [TS]

00:07:04 ◼   ► second that might make sense for the [TS]

00:07:06 ◼   ► iPad but what about for Mac os10 what's [TS]

00:07:09 ◼   ► what's the reason behind doing that with [TS]

00:07:12 ◼   ► iCal or address book then oh yeah well I [TS]

00:07:15 ◼   ► like I said it's the same the same ideas [TS]

00:07:17 ◼   ► that uh well it's two separate things [TS]

00:07:20 ◼   ► one is why did this come to pass and I [TS]

00:07:23 ◼   ► think the answer to that we all assume [TS]

00:07:25 ◼   ► is because that's how Steve Jobs wanted [TS]

00:07:27 ◼   ► it right but that that doesn't say like [TS]

00:07:29 ◼   ► what is the value of this feature [TS]

00:07:30 ◼   ► independent of how it got to be this way [TS]

00:07:32 ◼   ► does this way have any value and I think [TS]

00:07:35 ◼   ► on the Mac it has the same type of value [TS]

00:07:37 ◼   ► in that oh this is the nadar's book it [TS]

00:07:40 ◼   ► looks like the address book I'm familiar [TS]

00:07:41 ◼   ► with the calendar thing less so because [TS]

00:07:44 ◼   ► you know it looks like a tear-off [TS]

00:07:45 ◼   ► calendar kind of but it's got buttons [TS]

00:07:47 ◼   ► all over it or whatever on the opposite [TS]

00:07:50 ◼   ► side of that or all the things that are [TS]

00:07:51 ◼   ► bad about it and I think it's a net [TS]

00:07:53 ◼   ► negative in both places a pretty big net [TS]

00:07:55 ◼   ► negative in both cases but there is [TS]

00:07:59 ◼   ► there are reasons there are rational [TS]

00:08:02 ◼   ► reasons in the Pro column for this type [TS]

00:08:04 ◼   ► of look but it for reading it's just [TS]

00:08:06 ◼   ► it's just hideous because after the [TS]

00:08:09 ◼   ► first five minutes that you sort of [TS]

00:08:11 ◼   ► realize that yeah this is where you go [TS]

00:08:12 ◼   ► to read your books that's just all [TS]

00:08:14 ◼   ► visual noise you don't ever look at the [TS]

00:08:16 ◼   ► edges they provide you know information [TS]

00:08:17 ◼   ► they take up room that could be filled [TS]

00:08:19 ◼   ► with content or just just empty space to [TS]

00:08:22 ◼   ► be you know visually more calming it's [TS]

00:08:24 ◼   ► just not you read books it's thousands [TS]

00:08:27 ◼   ► and thousands of screens full of text [TS]

00:08:28 ◼   ► and that other stuff is just in the way [TS]

00:08:31 ◼   ► so calling it calling it full screen [TS]

00:08:34 ◼   ► mode is kind of one of those I don't [TS]

00:08:38 ◼   ► know how they came up with it though [TS]

00:08:39 ◼   ► it's already full screen iBooks always [TS]

00:08:41 ◼   ► took up the entire screen they just had [TS]

00:08:43 ◼   ► to come up with a name for it that's not [TS]

00:08:44 ◼   ► like stop showing the ugly crap mode or [TS]

00:08:48 ◼   ► non skeuomorphic mode or like [TS]

00:08:52 ◼   ► expert mode or after the first five [TS]

00:08:54 ◼   ► minutes mode or you know it's almost [TS]

00:08:57 ◼   ► like you should have call the other mode [TS]

00:08:58 ◼   ► demo mode like they have demo mode for [TS]

00:09:00 ◼   ► the TVs where they crank up the [TS]

00:09:01 ◼   ► brightness and saturation right so [TS]

00:09:03 ◼   ► everything looks like a funhouse but [TS]

00:09:04 ◼   ► that draws people to the things in the [TS]

00:09:05 ◼   ► store they don't ship the TVs in that [TS]

00:09:07 ◼   ► mode and once you get at home [TS]

00:09:09 ◼   ► you hope it's not in that mode and if it [TS]

00:09:11 ◼   ► is I would hope that you change it [TS]

00:09:12 ◼   ► represent in the store they go into like [TS]

00:09:14 ◼   ► display mode or demo mode so that's like [TS]

00:09:16 ◼   ► what iBooks is now the question is [TS]

00:09:18 ◼   ► should they change the default obviously [TS]

00:09:21 ◼   ► on the in-store displays I think it's in [TS]

00:09:22 ◼   ► everyone's interest to keep the the [TS]

00:09:24 ◼   ► crazy book look because I mean draws [TS]

00:09:27 ◼   ► people over to it and it makes it [TS]

00:09:28 ◼   ► understandable to people who have no [TS]

00:09:29 ◼   ► idea that you can read books on this [TS]

00:09:30 ◼   ► flat screen thing that this is the place [TS]

00:09:33 ◼   ► where you go to read books and here's a [TS]

00:09:34 ◼   ► book and isn't it cute and it's Winnie [TS]

00:09:35 ◼   ► the Pooh it's a little image the same [TS]

00:09:37 ◼   ► reason they wish your demos with books [TS]

00:09:38 ◼   ► with images and stuff like that you're [TS]

00:09:40 ◼   ► going to read a novel they're most [TS]

00:09:41 ◼   ► likely if you're going to read something [TS]

00:09:42 ◼   ► but they want to show them we need the [TS]

00:09:43 ◼   ► Pooh thing because all look it's got the [TS]

00:09:44 ◼   ► little title header and the drop cap and [TS]

00:09:46 ◼   ► the picture we need the Pooh and it's [TS]

00:09:47 ◼   ► cute and looks like a little book really [TS]

00:09:51 ◼   ► I don't get expert users I don't think [TS]

00:09:53 ◼   ► should get too upset about the faults [TS]

00:09:55 ◼   ► because we know how to change the [TS]

00:09:57 ◼   ► defaults it may be a disservice to [TS]

00:10:00 ◼   ► regular users who will never know that [TS]

00:10:02 ◼   ► there's a way to change it that they're [TS]

00:10:04 ◼   ► going to be staring at that weird book [TS]

00:10:06 ◼   ► thing but in the grand scheme of things [TS]

00:10:07 ◼   ► up they'll probably get over it but it [TS]

00:10:11 ◼   ► is the fact they called it full screen [TS]

00:10:14 ◼   ► mode I would never have guessed they [TS]

00:10:15 ◼   ► would have used that sort of language [TS]

00:10:17 ◼   ► jiu-jitsu to try to give it a name [TS]

00:10:21 ◼   ► they'd like you know admit no fault a [TS]

00:10:23 ◼   ► but provide a feature that obviously it [TS]

00:10:27 ◼   ► you know they need and also iBooks I [TS]

00:10:29 ◼   ► continue to get the impression that [TS]

00:10:30 ◼   ► iBooks is not doing great like Amazon is [TS]

00:10:34 ◼   ► just eating their lunch now amazon seems [TS]

00:10:36 ◼   ► to have a better selection sometimes [TS]

00:10:37 ◼   ► better pricing the Kindle app is [TS]

00:10:40 ◼   ► everywhere if you ask anyone what should [TS]

00:10:42 ◼   ► I get from my e-reader thing they say [TS]

00:10:43 ◼   ► Kindles got the mind share in terms of [TS]

00:10:45 ◼   ► books and it's like apples thing isn't [TS]

00:10:46 ◼   ► also-ran which is not the position [TS]

00:10:48 ◼   ► apples used to being in with this [TS]

00:10:50 ◼   ► digital sales where iTunes is not an [TS]

00:10:51 ◼   ► also-ran alright they're they're the [TS]

00:10:54 ◼   ► dominant player in music and I don't [TS]

00:10:57 ◼   ► know how they're doing in video but [TS]

00:10:58 ◼   ► because it's tied to the iTunes name [TS]

00:11:00 ◼   ► like they feel like yeah we're the big [TS]

00:11:01 ◼   ► dog where iTunes but iBooks is not the [TS]

00:11:03 ◼   ► big dog I don't know [TS]

00:11:04 ◼   ► whatever will and so having this having [TS]

00:11:08 ◼   ► the weird book looking thing is a great [TS]

00:11:10 ◼   ► way to sell iPads and I think that's why [TS]

00:11:12 ◼   ► it's serving apples interest but it's [TS]

00:11:15 ◼   ► not a great way to become the dominant [TS]

00:11:16 ◼   ► power or even a big player in the book [TS]

00:11:19 ◼   ► market and I think the full-screen mode [TS]

00:11:22 ◼   ► is a recognition that we were you know [TS]

00:11:24 ◼   ► apples behind on readers they're doing [TS]

00:11:27 ◼   ► this silly thing which is good way to [TS]

00:11:28 ◼   ► sell iPads but it's not really a good [TS]

00:11:29 ◼   ► way to attract the readers the readers [TS]

00:11:31 ◼   ► know like the serious ebook reader [TS]

00:11:33 ◼   ► things I don't know any serious ebook [TS]

00:11:34 ◼   ► reader person who intentionally buys an [TS]

00:11:36 ◼   ► iBook version rather than a kindle [TS]

00:11:38 ◼   ► version or series ebook reader people [TS]

00:11:39 ◼   ► are heavily invested in the Kindle [TS]

00:11:41 ◼   ► infrastructure and iBooks is like [TS]

00:11:43 ◼   ► curiosity I can't remember less than [TS]

00:11:45 ◼   ► I've launched iBooks to do anything [TS]

00:11:46 ◼   ► other than perhaps look at a PDF because [TS]

00:11:48 ◼   ► the thing prompts me and it wants open [TS]

00:11:50 ◼   ► it in books and I say fine all right [TS]

00:11:55 ◼   ► know that well they're not you know [TS]

00:11:56 ◼   ► there are a lot of people who very much [TS]

00:11:58 ◼   ► like that that effect you're describing [TS]

00:12:01 ◼   ► when they're in store and to them like [TS]

00:12:02 ◼   ► flipping the page and seeing it stay [TS]

00:12:04 ◼   ► right under your finger as you turn the [TS]

00:12:06 ◼   ► page that's that's like the selling [TS]

00:12:07 ◼   ► point for them that makes you buy an [TS]

00:12:09 ◼   ► iPad but it doesn't like they'll know [TS]

00:12:11 ◼   ► they'll never read a book on it anyway [TS]

00:12:13 ◼   ► yeah well if you were to become an [TS]

00:12:15 ◼   ► e-book reader like you know you would [TS]

00:12:16 ◼   ► never read books on the thing but you [TS]

00:12:18 ◼   ► decide you're going to give it a try and [TS]

00:12:19 ◼   ► you find that you like the advantage the [TS]

00:12:20 ◼   ► review will very quickly find yourself [TS]

00:12:21 ◼   ► sliding into the Kindle world or the [TS]

00:12:23 ◼   ► Kindle ecosystem I imagine because you [TS]

00:12:24 ◼   ► will start connecting with other heavy [TS]

00:12:27 ◼   ► eBook readers and they will suggest to [TS]

00:12:29 ◼   ► you that you are using iBooks so you [TS]

00:12:30 ◼   ► should try Kindle or you know just try [TS]

00:12:32 ◼   ► the Kindle Regency which is if you like [TS]

00:12:34 ◼   ► it and it's connected to your Amazon [TS]

00:12:35 ◼   ► account and you can put stuff on your [TS]

00:12:37 ◼   ► you know well you'll get sucked into [TS]

00:12:39 ◼   ► that ecosystem usually and I'm not a big [TS]

00:12:40 ◼   ► fan of the Kindle reader either I've I [TS]

00:12:42 ◼   ► was a big fan of an e-reader which was [TS]

00:12:44 ◼   ► the reader made by friends of mine back [TS]

00:12:46 ◼   ► at the e-book company that I worked for [TS]

00:12:49 ◼   ► years ago because it had all the [TS]

00:12:51 ◼   ► features that kindled is slowly [TS]

00:12:52 ◼   ► grudgingly added when the Kindle reader [TS]

00:12:54 ◼   ► first came out for iOS so like this is [TS]

00:12:56 ◼   ► their reader it's got one-eighth of the [TS]

00:12:57 ◼   ► features you know across we're used to [TS]

00:12:59 ◼   ► this is a reader they've been developed [TS]

00:13:00 ◼   ► over many many years and it had a [TS]

00:13:02 ◼   ► different fonts and it just customizable [TS]

00:13:04 ◼   ► color schemes and different schemes [TS]

00:13:06 ◼   ► returning pages and all sorts of [TS]

00:13:07 ◼   ► customization that we were all used to [TS]

00:13:08 ◼   ► you know if you're an expert user you [TS]

00:13:10 ◼   ► want what I want it to be tap left and [TS]

00:13:11 ◼   ► right turn pages I wanted to be top and [TS]

00:13:13 ◼   ► bottom I want to be swipe to turn pages [TS]

00:13:14 ◼   ► I like this fun I have a custom color [TS]

00:13:16 ◼   ► scheme I know [TS]

00:13:17 ◼   ► I have my sets of highlights and stuff [TS]

00:13:19 ◼   ► and I want those house to be preserved [TS]

00:13:20 ◼   ► when I updated you know all the things [TS]

00:13:22 ◼   ► that Amazon is slowly gradually been [TS]

00:13:24 ◼   ► adding but the first Kindle app they [TS]

00:13:26 ◼   ► came out was like you know barely enough [TS]

00:13:30 ◼   ► to okay I can read books on that I guess [TS]

00:13:32 ◼   ► but this doesn't have one eighth of the [TS]

00:13:33 ◼   ► features so it took me a while to come [TS]

00:13:35 ◼   ► over to Kindle but inevitably as they've [TS]

00:13:37 ◼   ► come to dominate content distribution I [TS]

00:13:39 ◼   ► buy Kindle e-books I read them in the [TS]

00:13:41 ◼   ► Kindle reader and I suffer through the [TS]

00:13:43 ◼   ► ways in which the Kindle reader is not [TS]

00:13:44 ◼   ► up to the umpteen features that I liked [TS]

00:13:47 ◼   ► an e-reader but now basically all in the [TS]

00:13:49 ◼   ► Kindle reader alright what ails [TS]

00:13:54 ◼   ► Microsoft we talked about that a couple [TS]

00:13:56 ◼   ► shows ago I got some follow up on that [TS]

00:13:59 ◼   ► Michael Anderson wrote something called [TS]

00:14:01 ◼   ► in defense of Microsoft and in [TS]

00:14:03 ◼   ► parentheses or you cannot have your cake [TS]

00:14:04 ◼   ► and eat it too [TS]

00:14:05 ◼   ► and I let the length of that will be the [TS]

00:14:09 ◼   ► show notes it's a nice blog post and he [TS]

00:14:11 ◼   ► brings up a good point that I missed in [TS]

00:14:12 ◼   ► my whole discussion which was that [TS]

00:14:16 ◼   ► Microsoft's fear then and now may not [TS]

00:14:21 ◼   ► have in addition to I think it's in [TS]

00:14:23 ◼   ► addition to being afraid that someone [TS]

00:14:25 ◼   ► would eat their lunch that someone would [TS]

00:14:26 ◼   ► take all their customers that they [TS]

00:14:27 ◼   ► didn't serve them someone else would [TS]

00:14:29 ◼   ► that the idea that Microsoft's biggest [TS]

00:14:32 ◼   ► competitor is not another company but [TS]

00:14:34 ◼   ► previous versions of Microsoft's own [TS]

00:14:36 ◼   ► products so that the enterprise will not [TS]

00:14:40 ◼   ► go to a different vendor they'll simply [TS]

00:14:42 ◼   ► stick with whatever version of Windows [TS]

00:14:43 ◼   ► they have and that's bad for Microsoft [TS]

00:14:44 ◼   ► because Microsoft wants recurring [TS]

00:14:45 ◼   ► revenues they don't want people to use [TS]

00:14:47 ◼   ► for example Windows XP for five years [TS]

00:14:49 ◼   ► running they want you know upgrade [TS]

00:14:50 ◼   ► please upgrade you know so Microsoft [TS]

00:14:53 ◼   ► kind of painted itself in this corner by [TS]

00:14:56 ◼   ► not providing an upgrade to xp for so [TS]

00:14:58 ◼   ► long they had sort of regroup and do all [TS]

00:15:00 ◼   ► those big security patches to XP and [TS]

00:15:02 ◼   ► then they put out Vista which was not a [TS]

00:15:03 ◼   ► big hit so it wasn't until seven before [TS]

00:15:05 ◼   ► Microsoft had a had a good answer for [TS]

00:15:08 ◼   ► why enterprises should upgrade but that [TS]

00:15:11 ◼   ► idea longer upgrade cycles that's [TS]

00:15:14 ◼   ► something that Microsoft also fears and [TS]

00:15:16 ◼   ► you can understand why because it's just [TS]

00:15:17 ◼   ► it's it's pinching off their their [TS]

00:15:20 ◼   ► revenue hose and so the point in this [TS]

00:15:23 ◼   ► article one the points in his article is [TS]

00:15:24 ◼   ► that if Microsoft had focused on the [TS]

00:15:26 ◼   ► consumers instead of the enterprise [TS]

00:15:28 ◼   ► regardless of whether it was the right [TS]

00:15:30 ◼   ► strategy it would have come [TS]

00:15:31 ◼   ► a big cost because even if no one took [TS]

00:15:33 ◼   ► as I said I think their hand was strong [TS]

00:15:35 ◼   ► if no one else was going to take those [TS]

00:15:36 ◼   ► customers someone else could take them [TS]

00:15:38 ◼   ► or wanted to take them it would still [TS]

00:15:39 ◼   ► hurt Microsoft because if they didn't [TS]

00:15:42 ◼   ► serve the customers the customers in be [TS]

00:15:43 ◼   ► even less motivated to upgrade so that [TS]

00:15:45 ◼   ► was a good point longer upgrade cycles [TS]

00:15:49 ◼   ► are actually worse too into Microsoft [TS]

00:15:52 ◼   ► than someone else stealing their [TS]

00:15:54 ◼   ► customers which is it you know I was [TS]

00:15:57 ◼   ► trying to make that point by saying that [TS]

00:15:59 ◼   ► they had such a strong hand those [TS]

00:16:00 ◼   ► customers more weren't going to go [TS]

00:16:01 ◼   ► somewhere else but even they did go to [TS]

00:16:03 ◼   ► someone else that would have been the [TS]

00:16:04 ◼   ► other scenario I described which is [TS]

00:16:05 ◼   ► Microsoft really needs to slim down [TS]

00:16:08 ◼   ► before it can rise from the ashes as a [TS]

00:16:10 ◼   ► more consumer focused company long [TS]

00:16:12 ◼   ► upgrade cycles are the worst of both [TS]

00:16:13 ◼   ► worlds because you have you have most of [TS]

00:16:16 ◼   ► the drawbacks of someone else taking [TS]

00:16:17 ◼   ► their customers but none of the benefits [TS]

00:16:19 ◼   ► you're still on the hook you're still [TS]

00:16:20 ◼   ► like trying to get those customers [TS]

00:16:22 ◼   ► you're still tied into the enterprise [TS]

00:16:24 ◼   ► and trying to serve you just doing a bad [TS]

00:16:25 ◼   ► job of it so you don't get the freedom [TS]

00:16:26 ◼   ► of saying oh well someone else took [TS]

00:16:28 ◼   ► those guys we can go off and focus on [TS]

00:16:29 ◼   ► something else right and I still think [TS]

00:16:32 ◼   ► even with longer upgrade cycles [TS]

00:16:34 ◼   ► Microsoft still had a good hand there [TS]

00:16:36 ◼   ► you know they can't stay on Windows 95 [TS]

00:16:38 ◼   ► or 98 or NT right they can't stay on [TS]

00:16:40 ◼   ► that forever right they were always [TS]

00:16:41 ◼   ► going to upgrade you never had that if [TS]

00:16:43 ◼   ► no one was going to take them yes the [TS]

00:16:45 ◼   ► upgrade cycles would be longer but you [TS]

00:16:46 ◼   ► should just you know there you get them [TS]

00:16:49 ◼   ► eventually and Windows 7 you know you [TS]

00:16:51 ◼   ► can have a big delay to shore up your [TS]

00:16:53 ◼   ► existing operating system then you can [TS]

00:16:55 ◼   ► have a complete flop like like Vista but [TS]

00:16:57 ◼   ► eventually you know people upgrade to [TS]

00:16:59 ◼   ► Windows 7 so Microsoft's continuing to [TS]

00:17:08 ◼   ► commitment to IT it has kind of [TS]

00:17:11 ◼   ► prevented the big disruption that could [TS]

00:17:13 ◼   ► have sped this process along so they [TS]

00:17:16 ◼   ► didn't leave those customers behind they [TS]

00:17:19 ◼   ► continued to serve them they did suffer [TS]

00:17:21 ◼   ► through some lock upgrade cycles that [TS]

00:17:22 ◼   ► was really of their own doing no one [TS]

00:17:24 ◼   ► else was interested in oh so customers [TS]

00:17:25 ◼   ► no one else took them right but is this [TS]

00:17:29 ◼   ► the the meta point I want to get to here [TS]

00:17:31 ◼   ► is that this workers in IT the trend is [TS]

00:17:37 ◼   ► away from 80 as gatekeepers and towards [TS]

00:17:43 ◼   ► more independence [TS]

00:17:45 ◼   ► so even today you have workers kind of [TS]

00:17:47 ◼   ► want to use what they want to use it [TS]

00:17:48 ◼   ► that that let's start with the iPhone [TS]

00:17:50 ◼   ► where iPhone wasn't supported the [TS]

00:17:52 ◼   ► enterprise you're supposed to use a [TS]

00:17:53 ◼   ► blackberry but people like the iPhone it [TS]

00:17:56 ◼   ► you know especially you know rich top [TS]

00:17:58 ◼   ► level executive to get that first iPhone [TS]

00:17:59 ◼   ► for six hundred bucks not and they say [TS]

00:18:01 ◼   ► well these things in great I want to use [TS]

00:18:03 ◼   ► this at work in the IT department now [TS]

00:18:04 ◼   ► you got to use blackberry we are all we [TS]

00:18:06 ◼   ► are heavily tied into that with [TS]

00:18:06 ◼   ► contracts blah blah now like well I'm [TS]

00:18:08 ◼   ► getting the iPhone anyway I'll try to [TS]

00:18:09 ◼   ► figure it out of your in the network and [TS]

00:18:10 ◼   ► at the exact is high enough they say I [TS]

00:18:12 ◼   ► don't care what our policy is I don't [TS]

00:18:14 ◼   ► care what you tell the other employees [TS]

00:18:15 ◼   ► do you're going to get my iPhone the [TS]

00:18:16 ◼   ► network which I like playing with [TS]

00:18:17 ◼   ► iPhones and it's a fun little toy and [TS]

00:18:19 ◼   ► I'm in charge and you also see that with [TS]

00:18:23 ◼   ► Max is harder but but if an executive on [TS]

00:18:25 ◼   ► a Mac laptop or iPads and all that stuff [TS]

00:18:27 ◼   ► right so regular computers like pcs used [TS]

00:18:31 ◼   ► to have gatekeepers to used to have to [TS]

00:18:33 ◼   ► bring your stack of punch cards and no [TS]

00:18:35 ◼   ► I'm not actually [TS]

00:18:36 ◼   ► old enough to have done this but my [TS]

00:18:37 ◼   ► father is to bring your stack of punch [TS]

00:18:40 ◼   ► cards to the man with the pocket [TS]

00:18:41 ◼   ► protector and the lab coat and you hand [TS]

00:18:42 ◼   ► him the cards and then he takes your [TS]

00:18:44 ◼   ► cards and feeds them into a machine and [TS]

00:18:45 ◼   ► then you come back and you get a [TS]

00:18:46 ◼   ► printout of how your thing ran and if [TS]

00:18:48 ◼   ► you had a bug or whatever right then [TS]

00:18:49 ◼   ► there was men to be like priests of the [TS]

00:18:52 ◼   ► computer world and you would go to them [TS]

00:18:53 ◼   ► with your offering and they controlled [TS]

00:18:55 ◼   ► the computer filled the room with you [TS]

00:18:57 ◼   ► know false floors on it it was just [TS]

00:18:58 ◼   ► there's not something that you had in [TS]

00:18:59 ◼   ► front of you and eventually a computer [TS]

00:19:02 ◼   ► came to be on your desk now octi a [TS]

00:19:04 ◼   ► corporate IT is still stuck in that [TS]

00:19:06 ◼   ► gatekeeper mode the computer is on your [TS]

00:19:07 ◼   ► desk but it's not your computer you IT [TS]

00:19:09 ◼   ► controls it they want to control whether [TS]

00:19:12 ◼   ► you're large install any software on [TS]

00:19:13 ◼   ► there they are pushing updates to you [TS]

00:19:15 ◼   ► without you know you having any say in [TS]

00:19:17 ◼   ► it they're running virus scanners on [TS]

00:19:19 ◼   ► your stuff they're they're upgrading [TS]

00:19:21 ◼   ► your operating system when they say it's [TS]

00:19:22 ◼   ► time to upgrade you know no there is a [TS]

00:19:25 ◼   ► continuum between a guy with lab coat [TS]

00:19:27 ◼   ► accepting punch cards and complete [TS]

00:19:29 ◼   ► anarchy right but IT is way over into [TS]

00:19:32 ◼   ► the gatekeeper side of the spectrum [TS]

00:19:34 ◼   ► especially as compared to how we use [TS]

00:19:36 ◼   ► computing in our in our daily life so as [TS]

00:19:39 ◼   ► computers become more like appliances [TS]

00:19:42 ◼   ► like a toaster you know the post PC era [TS]

00:19:44 ◼   ► or even the Mac was suppose to be of a [TS]

00:19:46 ◼   ► second appliance it's not like a regular [TS]

00:19:47 ◼   ► PC things I think will loosen up you [TS]

00:19:51 ◼   ► know like a corporation's [TS]

00:19:52 ◼   ► corporate IT or just that the [TS]

00:19:53 ◼   ► corporation's general they don't dictate [TS]

00:19:55 ◼   ► for the most part what kinds of like [TS]

00:19:57 ◼   ► pens and paper you can use you can just [TS]

00:20:00 ◼   ► go to the staples catalog and bring it [TS]

00:20:01 ◼   ► to the office manager and say I need a [TS]

00:20:02 ◼   ► couple of black markers and a sparkly [TS]

00:20:05 ◼   ► silver marker because I want to do some [TS]

00:20:06 ◼   ► stuff on the whiteboard or whatever and [TS]

00:20:08 ◼   ► they'll order this stuff for you right [TS]

00:20:09 ◼   ► the the office manager in most cases is [TS]

00:20:12 ◼   ► not the gatekeeper of pens and papers I [TS]

00:20:15 ◼   ► know sorry you can't buy that paper we [TS]

00:20:16 ◼   ► only buy this kind of paper and and the [TS]

00:20:18 ◼   ► reason that's different from IT is [TS]

00:20:19 ◼   ► because like whatever it's a pen so it's [TS]

00:20:21 ◼   ► a piece of paper you know you're not [TS]

00:20:24 ◼   ► going to need any support we all we [TS]

00:20:25 ◼   ► don't support that kind of pen in this [TS]

00:20:27 ◼   ► company you're going to take off the cap [TS]

00:20:28 ◼   ► and you're going to use it right so the [TS]

00:20:30 ◼   ► more something is like an appliance like [TS]

00:20:33 ◼   ► a pen or paper or dishwasher or [TS]

00:20:36 ◼   ► something we assume that anybody can use [TS]

00:20:37 ◼   ► and you don't need support and it's not [TS]

00:20:39 ◼   ► this complicated thing the more [TS]

00:20:40 ◼   ► computers get like that the less [TS]

00:20:42 ◼   ► there'll be this centralized corporate [TS]

00:20:44 ◼   ► control of things now there will be [TS]

00:20:46 ◼   ► still legal and financial implications [TS]

00:20:48 ◼   ► like the same reason that corporations [TS]

00:20:50 ◼   ► generally don't want you to buy your own [TS]

00:20:52 ◼   ► equipment and use it because they want [TS]

00:20:54 ◼   ► you know well we will supply we will [TS]

00:20:57 ◼   ► purchase and own the equipment and it [TS]

00:20:58 ◼   ► will be part of the company whatever but [TS]

00:21:00 ◼   ► well let you pick whatever you want so [TS]

00:21:01 ◼   ► they'll buy the pens for you they don't [TS]

00:21:03 ◼   ► want you to go out and spend your own [TS]

00:21:04 ◼   ► money on pens and then use them and [TS]

00:21:05 ◼   ► getting some lawsuits that will I bought [TS]

00:21:07 ◼   ► all the pens this project so I don't [TS]

00:21:08 ◼   ► know the legal implications of this I'm [TS]

00:21:10 ◼   ► not a lawyer but in general they want to [TS]

00:21:11 ◼   ► be the ones to buy the supplies but [TS]

00:21:13 ◼   ► they're not going to dictate right so [TS]

00:21:16 ◼   ► all this is say is that regardless of [TS]

00:21:18 ◼   ► whether someone took Microsoft's [TS]

00:21:20 ◼   ► customers or their upgrade cycles got [TS]

00:21:21 ◼   ► longer or whatever Microsoft in long [TS]

00:21:24 ◼   ► term is going to need to change to focus [TS]

00:21:27 ◼   ► on making the users happy and not the IT [TS]

00:21:29 ◼   ► department happy because increasingly [TS]

00:21:30 ◼   ► the users are going to be the ones [TS]

00:21:31 ◼   ► making decisions about what gets used as [TS]

00:21:33 ◼   ► computers become more like appliances [TS]

00:21:35 ◼   ► you know iPads are certainly way more [TS]

00:21:36 ◼   ► like appliances than PCs work [TS]

00:21:39 ◼   ► you don't need centralized control that [TS]

00:21:41 ◼   ► you know the the app store is locked [TS]

00:21:43 ◼   ► down and you know this they can have a [TS]

00:21:44 ◼   ► corporate app store that pushes their [TS]

00:21:46 ◼   ► applications so that say I bet and stuff [TS]

00:21:48 ◼   ► like that but it's much less of a you [TS]

00:21:50 ◼   ► know I I have got a virus on my iPad I [TS]

00:21:52 ◼   ► accidentally clicked on a link and now [TS]

00:21:54 ◼   ► my iPad is really slow and you know all [TS]

00:21:57 ◼   ► those things that don't happen on iPads [TS]

00:21:58 ◼   ► do happen on PCs we're moving more [TS]

00:22:00 ◼   ► towards the appliance model so [TS]

00:22:02 ◼   ► inevitably this is the direction the [TS]

00:22:04 ◼   ► trend is going Microsoft will have to [TS]

00:22:05 ◼   ► change its focus it will have to change [TS]

00:22:08 ◼   ► who it's making happy and if it weights [TS]

00:22:10 ◼   ► a really long time to do that [TS]

00:22:11 ◼   ► someone else's can either lunch because [TS]

00:22:12 ◼   ► Apple for example is already so so [TS]

00:22:14 ◼   ► heavily focused or the past 10 years or [TS]

00:22:17 ◼   ► whatever on making the user happy not [TS]

00:22:19 ◼   ► making that tea department happy so it [TS]

00:22:22 ◼   ► could be the marketing oh this one's [TS]

00:22:23 ◼   ► like my girls can get the lunch eaten [TS]

00:22:24 ◼   ► because they're going to say oh we're [TS]

00:22:27 ◼   ► making the IT department happy [TS]

00:22:28 ◼   ► eventually you have to make the customer [TS]

00:22:30 ◼   ► happy and if you don't Apple will and [TS]

00:22:32 ◼   ► they're going to lose out not because [TS]

00:22:34 ◼   ► they didn't serve the IT customers but [TS]

00:22:36 ◼   ► because they did serve the ID customer [TS]

00:22:37 ◼   ► it's like the opposite reason that [TS]

00:22:39 ◼   ► someone's going to take all their their [TS]

00:22:40 ◼   ► sales away they thought well if we don't [TS]

00:22:42 ◼   ► if we don't do exactly what I tease [TS]

00:22:43 ◼   ► we're going to lose that market you're [TS]

00:22:45 ◼   ► going to lose that market if you do [TS]

00:22:46 ◼   ► exactly what I do says Keefe Selby had [TS]

00:22:50 ◼   ► another point on here is complaining [TS]

00:22:54 ◼   ► that I'm saying that everyone should be [TS]

00:22:56 ◼   ► like Apple I'll read a couple of short [TS]

00:22:58 ◼   ► passages from his email to look at [TS]

00:23:00 ◼   ► Microsoft and say they should be more [TS]

00:23:01 ◼   ► like Apple's little short-sighted not [TS]

00:23:02 ◼   ► very creative they meaning Microsoft has [TS]

00:23:05 ◼   ► never been an idea company they've never [TS]

00:23:06 ◼   ► been innovative they serve the corporate [TS]

00:23:08 ◼   ► sector and are good at that would you [TS]

00:23:10 ◼   ► suggest that IBM Oracle should be more [TS]

00:23:12 ◼   ► like Apple and Apple is unique and by [TS]

00:23:15 ◼   ► that comparison one should look in [TS]

00:23:16 ◼   ► nearly every company out there and say [TS]

00:23:17 ◼   ► they should be more like app this is a [TS]

00:23:19 ◼   ► tendency they know because we like Apple [TS]

00:23:21 ◼   ► and we say like why why can't the [TS]

00:23:22 ◼   ► company that makes my tires be more like [TS]

00:23:24 ◼   ► Apple like in my car account even more [TS]

00:23:25 ◼   ► like Apple blah blah but it's not just [TS]

00:23:28 ◼   ► sort of fanboy ism and saying I like [TS]

00:23:30 ◼   ► Apple I don't like this company [TS]

00:23:31 ◼   ► therefore this company should be more [TS]

00:23:32 ◼   ► like Apple in the specific case of [TS]

00:23:34 ◼   ► Microsoft that trend and I tea away from [TS]

00:23:37 ◼   ► centralized control is that's an actual [TS]

00:23:40 ◼   ► factor in the potential future success [TS]

00:23:43 ◼   ► of Microsoft and that there's a reason [TS]

00:23:45 ◼   ► that they should be more consumer [TS]

00:23:46 ◼   ► focused not just bigger just because [TS]

00:23:47 ◼   ► apples more consumer focus but that's [TS]

00:23:49 ◼   ► that's the way the wind is blowing right [TS]

00:23:50 ◼   ► so it's not an arbitrary Microsoft [TS]

00:23:53 ◼   ► should be like Apple there are you know [TS]

00:23:55 ◼   ► there's reasons for that in this [TS]

00:23:57 ◼   ► specific case as for IBM and Oracle and [TS]

00:24:00 ◼   ► companies that you know Oracle is mostly [TS]

00:24:02 ◼   ► serving the enterprise individual [TS]

00:24:03 ◼   ► customers are not choosing to use Oracle [TS]

00:24:05 ◼   ► and have all their column names in all [TS]

00:24:07 ◼   ► caps with 32 character limits sir yeah [TS]

00:24:09 ◼   ► the Oracle Oracle is a very enterprise [TS]

00:24:13 ◼   ► focused company but any of these [TS]

00:24:15 ◼   ► companies there's always something you [TS]

00:24:17 ◼   ► can learn from another successful [TS]

00:24:20 ◼   ► company so I wouldn't say that I [TS]

00:24:23 ◼   ► Oracle should be just like Apple just as [TS]

00:24:25 ◼   ► I wouldn't say Microsoft should be just [TS]

00:24:26 ◼   ► like Apple but the lessons of Apple [TS]

00:24:28 ◼   ► success should be taken and incorporated [TS]

00:24:31 ◼   ► into the way you do businesses and the [TS]

00:24:32 ◼   ► closer your business is to Apple I would [TS]

00:24:34 ◼   ► say Microsoft's business is much closer [TS]

00:24:35 ◼   ► to apples than Oracle's is for example [TS]

00:24:37 ◼   ► the more lessons you should take from [TS]

00:24:39 ◼   ► Apple I think that's it for the what [TS]

00:24:45 ◼   ► ails Microsoft follow up and say I mean [TS]

00:24:47 ◼   ► that was a that was a very controversial [TS]

00:24:48 ◼   ► show that divided divided the audience I [TS]

00:24:52 ◼   ► don't know I got it did not really did [TS]

00:24:56 ◼   ► the feedback was pretty fair like the [TS]

00:24:58 ◼   ► the people who disagreed ii thought i [TS]

00:25:00 ◼   ► miss points were mostly like for example [TS]

00:25:02 ◼   ► the point about vaanga bread that was a [TS]

00:25:03 ◼   ► point that I missed that was valid but I [TS]

00:25:05 ◼   ► don't think there was a lot of really [TS]

00:25:08 ◼   ► negative feedback it was just kind of it [TS]

00:25:09 ◼   ► mostly what I saw was a lot of people [TS]

00:25:12 ◼   ► saying here's what else is wrong with [TS]

00:25:14 ◼   ► Microsoft a lot of people had their own [TS]

00:25:16 ◼   ► uh you know John listed what he thought [TS]

00:25:19 ◼   ► was wrong with my croissant what they [TS]

00:25:20 ◼   ► did wrong I think they did this wrong [TS]

00:25:21 ◼   ► and I think that a lot of times they [TS]

00:25:22 ◼   ► were right yeah you write all the things [TS]

00:25:23 ◼   ► you listed they also did wrong at the [TS]

00:25:25 ◼   ► one I chose to talk about was a [TS]

00:25:27 ◼   ► particular moment in time when I think [TS]

00:25:29 ◼   ► they could have done things differently [TS]

00:25:31 ◼   ► and and it was a long time ago and not [TS]

00:25:33 ◼   ► fairly recently so people did like the [TS]

00:25:35 ◼   ► vent about Microsoft and what they [TS]

00:25:37 ◼   ► disliked about it now I have a question [TS]

00:25:39 ◼   ► I I know you probably have an order for [TS]

00:25:41 ◼   ► your follow-up and you're probably you [TS]

00:25:42 ◼   ► know there's an arc and a story but I I [TS]

00:25:45 ◼   ► there was an email that we got that I [TS]

00:25:47 ◼   ► wanted to read to you this may even be [TS]

00:25:50 ◼   ► part of your follow-up why did you tell [TS]

00:25:52 ◼   ► me the topic so I can tell you whether [TS]

00:25:53 ◼   ► I'm actually going to call this the TiVo [TS]

00:25:54 ◼   ► question Jay I don't remember this okay [TS]

00:25:57 ◼   ► so well before we do let's do our first [TS]

00:26:00 ◼   ► sponsor on smile' software I love these [TS]

00:26:02 ◼   ► guys you know do you know these guys [TS]

00:26:04 ◼   ► they do PDF pen they do text expander [TS]

00:26:08 ◼   ► today we're talking about PDF pen though [TS]

00:26:10 ◼   ► it's it's I love this app I'm talking [TS]

00:26:12 ◼   ► about it all week it is the application [TS]

00:26:14 ◼   ► to use when you have to do something [TS]

00:26:17 ◼   ► other than just view a PDF that's how I [TS]

00:26:20 ◼   ► think of it does somebody sent you [TS]

00:26:22 ◼   ► something and you need to sign it this [TS]

00:26:25 ◼   ► lets you do that somebody sent you [TS]

00:26:27 ◼   ► something and you need to sign it and [TS]

00:26:29 ◼   ► modify it or maybe you want to go [TS]

00:26:31 ◼   ► paperless and you want to OCR something [TS]

00:26:33 ◼   ► or maybe you just got a fax that you [TS]

00:26:35 ◼   ► want to share it doesn't matter [TS]

00:26:36 ◼   ► this is the the multi tool for PDFs [TS]

00:26:39 ◼   ► today you can add signatures you can [TS]

00:26:41 ◼   ► modify the PDFs without having to print [TS]

00:26:44 ◼   ► and scan and fax and all that garbage [TS]

00:26:46 ◼   ► that said it's so old-school [TS]

00:26:48 ◼   ► if you go the pro version you can even [TS]

00:26:51 ◼   ► create cross-platform PDF forms and you [TS]

00:26:54 ◼   ► can do other cool things I could build a [TS]

00:26:56 ◼   ► table of contents for longer PDF so you [TS]

00:26:58 ◼   ► can merge you can do all this is a great [TS]

00:26:59 ◼   ► stuff so how do you do this you go to [TS]

00:27:02 ◼   ► smile software comm slash hypercritical [TS]

00:27:06 ◼   ► you got that smile software comm slash [TS]

00:27:08 ◼   ► hypercritical you can download a fully [TS]

00:27:10 ◼   ► functional demo they're not the type [TS]

00:27:12 ◼   ► that oh well you can't do this you can't [TS]

00:27:13 ◼   ► do that no you can do that and then you [TS]

00:27:16 ◼   ► figure out it's going to work for you it [TS]

00:27:19 ◼   ► will but you go try it out now it's [TS]

00:27:21 ◼   ► normally 59.95 or in 99.95 for pro and i [TS]

00:27:25 ◼   ► recommend it pro but hypercritical [TS]

00:27:27 ◼   ► listeners get 20% off you go to smile [TS]

00:27:30 ◼   ► software calm slash hypercritical [TS]

00:27:31 ◼   ► or you can just use the coupon code [TS]

00:27:33 ◼   ► hypercritical 11 the number 11 and [TS]

00:27:37 ◼   ► thanks very much to smile software for [TS]

00:27:41 ◼   ► sponsoring this show in five by five you [TS]

00:27:45 ◼   ► know I I don't know how old PDF pen is I [TS]

00:27:47 ◼   ► think it's a pretty old application [TS]

00:27:48 ◼   ► because I remember just a long time ago [TS]

00:27:50 ◼   ► probably years where I'd have a PDF and [TS]

00:27:53 ◼   ► it would be like that type of thing we [TS]

00:27:54 ◼   ► have to put a signature on or something [TS]

00:27:55 ◼   ► like that and I don't have a commercial [TS]

00:27:57 ◼   ► version of Acrobat and preview couldn't [TS]

00:28:00 ◼   ► do this anything about this back then so [TS]

00:28:02 ◼   ► you do Google search for like Mac OS 10 [TS]

00:28:04 ◼   ► modified PDF you know you're just trying [TS]

00:28:06 ◼   ► to figure in some apps that you just you [TS]

00:28:08 ◼   ► just wanna get something done like [TS]

00:28:09 ◼   ► faxing some stupid thing that they sent [TS]

00:28:12 ◼   ► you as a PDF that you have to sign and [TS]

00:28:13 ◼   ► print and put you don't want to use a [TS]

00:28:15 ◼   ► real fax machine right so I would always [TS]

00:28:16 ◼   ► come up with PDF pen and then I would [TS]

00:28:18 ◼   ► downloaded I don't know if they had a [TS]

00:28:19 ◼   ► time-limited demo or feature limited [TS]

00:28:21 ◼   ► demo or I would just you know I kept [TS]

00:28:23 ◼   ► coming back to PDF and every time I [TS]

00:28:25 ◼   ► needed to do this and I always be like I [TS]

00:28:26 ◼   ► just want to do is one thing I don't [TS]

00:28:28 ◼   ► want to buy this application right but [TS]

00:28:31 ◼   ► just eventually use it like the third [TS]

00:28:34 ◼   ► time that happens to like look this is [TS]

00:28:35 ◼   ► obviously an application I need for my [TS]

00:28:37 ◼   ► work and I should just buy this thing so [TS]

00:28:41 ◼   ► I would I would encourage people to not [TS]

00:28:42 ◼   ► look at it as if you encounter the [TS]

00:28:45 ◼   ► application in that context you will [TS]

00:28:48 ◼   ► keep saying oh I don't think I should [TS]

00:28:49 ◼   ► buy it but [TS]

00:28:50 ◼   ► that's eventually you should buy the [TS]

00:28:52 ◼   ► thing once the third or fourth time this [TS]

00:28:54 ◼   ► application saves your bacon you should [TS]

00:28:56 ◼   ► start to realize if I want this [TS]

00:28:58 ◼   ► application to still be around [TS]

00:28:59 ◼   ► I should pay them money for it otherwise [TS]

00:29:01 ◼   ► the next time I wants application to be [TS]

00:29:03 ◼   ► Larry said oh sorry we can't sell pdsn [TS]

00:29:04 ◼   ► anymore or or we can only sell to the [TS]

00:29:06 ◼   ► enterprise and it's $3,000 per copy of [TS]

00:29:08 ◼   ► PDF yeah you this application has uses [TS]

00:29:11 ◼   ► and when you need it you will know you [TS]

00:29:14 ◼   ► need it and you should buy it because [TS]

00:29:16 ◼   ► it's great there you go [TS]

00:29:18 ◼   ► hey God someone on Twitter says that his [TS]

00:29:21 ◼   ► middle name is John J land and it's not [TS]

00:29:23 ◼   ► short for anything yeah but that's a [TS]

00:29:24 ◼   ► middle name they screw around with this [TS]

00:29:26 ◼   ► well the point with names I think is [TS]

00:29:28 ◼   ► that your parents can name you whatever [TS]

00:29:29 ◼   ► the heck they want so whatever rules [TS]

00:29:31 ◼   ► there are historically for what Jo HN [TS]

00:29:33 ◼   ► and Jo Ann is short for and stuff like [TS]

00:29:35 ◼   ► that there is a historical president and [TS]

00:29:38 ◼   ► tradition but all bets are off of things [TS]

00:29:40 ◼   ► people can do whatever that day yeah no [TS]

00:29:41 ◼   ► that's very well sad all right so you [TS]

00:29:44 ◼   ► had some Tebow thing you want to talk [TS]

00:29:45 ◼   ► about well it's it's just an interesting [TS]

00:29:47 ◼   ► topic and I feel like I saw more emails [TS]

00:29:49 ◼   ► than just this one uh and and I think [TS]

00:29:53 ◼   ► there were people maybe even in the chat [TS]

00:29:54 ◼   ► room discussing this over the last few [TS]

00:29:56 ◼   ► weeks this email is from Chris corner [TS]

00:30:02 ◼   ► and he asks why doesn't Apple buy TiVo I [TS]

00:30:07 ◼   ► can imagine all kinds of great outcomes [TS]

00:30:09 ◼   ► from that what is holding them back from [TS]

00:30:12 ◼   ► what appears to be a no-brainer [TS]

00:30:13 ◼   ► acquisition I know that ah John Gruber [TS]

00:30:17 ◼   ► mentioned on the last talk show episode [TS]

00:30:18 ◼   ► number 70 I believe I he he was talking [TS]

00:30:23 ◼   ► about what the Apple TV could become and [TS]

00:30:28 ◼   ► said if Apple wanted to create a DVR in [TS]

00:30:33 ◼   ► other words if they were going to make a [TS]

00:30:35 ◼   ► television that had DVR functionality [TS]

00:30:38 ◼   ► integrated into it he would say well [TS]

00:30:40 ◼   ► then they would just buy TiVo and so I'm [TS]

00:30:42 ◼   ► not sure if Chris is referring to that [TS]

00:30:44 ◼   ► but he did direct this at you so it you [TS]

00:30:49 ◼   ► know it's it's something I've heard [TS]

00:30:51 ◼   ► other people ask and mention why would [TS]

00:30:53 ◼   ► an apple just buy TiVo and then they [TS]

00:30:55 ◼   ► could kind of step in and own that space [TS]

00:30:59 ◼   ► gonna run long today you know so hope [TS]

00:31:01 ◼   ► you're prepared for that well I think [TS]

00:31:02 ◼   ► that that's alright [TS]

00:31:03 ◼   ► because we had no yeah you know we had [TS]

00:31:06 ◼   ► no show last week for a variety of [TS]

00:31:08 ◼   ► reasons including the fact that you had [TS]

00:31:11 ◼   ► no voice and now you know but that we we [TS]

00:31:14 ◼   ► owe it I think to listeners to go a [TS]

00:31:16 ◼   ► little bit long [TS]

00:31:16 ◼   ► alright we're only thirty minutes in no [TS]

00:31:18 ◼   ► I know I'm just I'm just giving you [TS]

00:31:20 ◼   ► prepared so on the TiVo thing well first [TS]

00:31:22 ◼   ► as people in the chatroom are moaning [TS]

00:31:24 ◼   ► about yes we have discussed this before [TS]

00:31:25 ◼   ► and as far as Apple is concerned when [TS]

00:31:28 ◼   ► Steve Jobs was at the helm he basically [TS]

00:31:30 ◼   ► said in public we don't want to do [TS]

00:31:32 ◼   ► anything like Tebow Tebow was a [TS]

00:31:33 ◼   ► cautionary tale yeah but he also said [TS]

00:31:35 ◼   ► and he also said nobody wants to read [TS]

00:31:37 ◼   ► you know I know Wow but like but he was [TS]

00:31:40 ◼   ► more specifically just saying that a [TS]

00:31:42 ◼   ► deep he didn't say the DVR is a dumb [TS]

00:31:43 ◼   ► thing to have like kind of like no one [TS]

00:31:45 ◼   ► wants to watch a video on a little [TS]

00:31:46 ◼   ► handheld right what he said was that [TS]

00:31:48 ◼   ► there's no way to make money doing it [TS]

00:31:51 ◼   ► which is a different thing it's not it's [TS]

00:31:54 ◼   ► not saying that customers wouldn't like [TS]

00:31:55 ◼   ► this product it's saying that it sounded [TS]

00:31:57 ◼   ► like what are you saying was that we've [TS]

00:31:59 ◼   ► looked into to creating something like [TS]

00:32:00 ◼   ► this because we agreed that the device [TS]

00:32:02 ◼   ► like this has value to consumers but [TS]

00:32:03 ◼   ► there's just no there's no go to market [TS]

00:32:05 ◼   ► strategy as he said because of the cable [TS]

00:32:07 ◼   ► companies and how the box is supposed to [TS]

00:32:10 ◼   ► be subsidized and it just that many [TS]

00:32:13 ◼   ► different reasons why they didn't think [TS]

00:32:15 ◼   ► they can make a product like that and [TS]

00:32:16 ◼   ► what he basically said was that Apple [TS]

00:32:17 ◼   ► was not interested in making a product [TS]

00:32:20 ◼   ► like that until he could figure out the [TS]

00:32:22 ◼   ► go-to-market strategy and I don't think [TS]

00:32:23 ◼   ► enough has changed in the world of [TS]

00:32:25 ◼   ► television that Apple has a better way [TS]

00:32:30 ◼   ► to make money than they did in 2008 or [TS]

00:32:33 ◼   ► whatever he said this all right so [TS]

00:32:34 ◼   ► number one while Apple isn't by TiVo is [TS]

00:32:36 ◼   ► that Apple does not want to make a DVR [TS]

00:32:38 ◼   ► Apple doesn't want to make a box it [TS]

00:32:40 ◼   ► doesn't want to make the box that I [TS]

00:32:41 ◼   ► always want them to make which is this [TS]

00:32:43 ◼   ► omnivorous box that it consumes all your [TS]

00:32:45 ◼   ► input provides unified basically what [TS]

00:32:47 ◼   ► Google TV says it's supposed to be but [TS]

00:32:49 ◼   ► if Apple made it it would actually work [TS]

00:32:51 ◼   ► and be user-friendly and right yeah not [TS]

00:32:53 ◼   ► just this horrible thing that loses [TS]

00:32:55 ◼   ► millions of dollars where the company is [TS]

00:32:56 ◼   ► like the first Google TV did you know [TS]

00:32:59 ◼   ► but Apple just doesn't to make this as a [TS]

00:33:01 ◼   ► reason number one why they don't bite [TS]

00:33:02 ◼   ► evil if that ever changes say they a [TS]

00:33:05 ◼   ► politicized Evo mix which I don't think [TS]

00:33:08 ◼   ► will ever happen I think they want to [TS]

00:33:09 ◼   ► leapfrog that whole thing and just get [TS]

00:33:11 ◼   ► out of that you know not be consuming [TS]

00:33:13 ◼   ► content through a cable card not [TS]

00:33:15 ◼   ► being consuming network television [TS]

00:33:17 ◼   ► they're recording it in time shifting it [TS]

00:33:19 ◼   ► that's like a hack but I don't think I [TS]

00:33:20 ◼   ► think they want to leapfrog dad to go to [TS]

00:33:21 ◼   ► something else all right but if they [TS]

00:33:23 ◼   ► decide they did want to make a DVR the [TS]

00:33:25 ◼   ► only reason they would have to buy TiVo [TS]

00:33:27 ◼   ► is for the customers and for the patents [TS]

00:33:29 ◼   ► because their software and hardware is [TS]

00:33:30 ◼   ► crap even though it's still the best I [TS]

00:33:33 ◼   ► still think it's the best available out [TS]

00:33:34 ◼   ► there Apple I think apples crew could [TS]

00:33:38 ◼   ► whip up an iOS based Tebow like [TS]

00:33:40 ◼   ► interface for television that the only [TS]

00:33:44 ◼   ► thing stopping them from doing a [TS]

00:33:45 ◼   ► massively better job than TiVo does in [TS]

00:33:47 ◼   ► terms of performance features ease of [TS]

00:33:49 ◼   ► use everything is patents the TiVo might [TS]

00:33:52 ◼   ► hold on stuff like that the hardware [TS]

00:33:55 ◼   ► forget it Apple has so much more [TS]

00:33:57 ◼   ► experience making better faster good [TS]

00:33:59 ◼   ► performing small I look at the size of [TS]

00:34:01 ◼   ► the Apple TV box compared to the size of [TS]

00:34:03 ◼   ► the TiVo box and you know the tebow has [TS]

00:34:05 ◼   ► no expertise there the Apple wants the [TS]

00:34:07 ◼   ► people there might be good people at [TS]

00:34:09 ◼   ► TiVo who have experience in this area [TS]

00:34:10 ◼   ► and they would probably make good Apple [TS]

00:34:12 ◼   ► employees but I think Apple I mean that [TS]

00:34:15 ◼   ► that actually I'm going to say the [TS]

00:34:17 ◼   ► customers the patents and maybe the [TS]

00:34:20 ◼   ► employees because it is really hard to [TS]

00:34:21 ◼   ► get good employees with experience in [TS]

00:34:24 ◼   ► technology although I think t-bo's [TS]

00:34:26 ◼   ► engineers probably have little or no [TS]

00:34:28 ◼   ► experience with apples technology stack [TS]

00:34:29 ◼   ► maybe there would be some good ones [TS]

00:34:31 ◼   ► there you'll get them up to speed but [TS]

00:34:33 ◼   ► it's not like they would buy TiVo and [TS]

00:34:35 ◼   ► then put an Apple logo on to you was [TS]

00:34:36 ◼   ► interfacing ship a product that's not [TS]

00:34:37 ◼   ► what Apple does right you know it I mean [TS]

00:34:40 ◼   ► at least they don't do that with [TS]

00:34:41 ◼   ► hardware products anyway with software [TS]

00:34:43 ◼   ► like they'll buy logic and sort of [TS]

00:34:45 ◼   ► massage it and put out logic you know I [TS]

00:34:47 ◼   ► mean but even in those cases they're [TS]

00:34:50 ◼   ► buying a product that I did logic look [TS]

00:34:51 ◼   ► Apple like before Apple bought it you're [TS]

00:34:55 ◼   ► supposed to know trying to I didn't use [TS]

00:34:57 ◼   ► logic back down use Pro Tools but I [TS]

00:35:00 ◼   ► would say I would say no I would say [TS]

00:35:02 ◼   ► that uh just based on what they've done [TS]

00:35:06 ◼   ► when you know they created this strange [TS]

00:35:08 ◼   ► Pro app look they have their their pro [TS]

00:35:13 ◼   ► look for things that that they change so [TS]

00:35:16 ◼   ► I'm gonna guess they probably didn't [TS]

00:35:17 ◼   ► probably didn't but who knows I mean [TS]

00:35:19 ◼   ► same thing with like shake and other [TS]

00:35:21 ◼   ► things they acquired from elsewhere at [TS]

00:35:23 ◼   ► the software they're more inclined to [TS]

00:35:24 ◼   ► slap a coat of paint on and the first [TS]

00:35:26 ◼   ► version is just kind of like the old [TS]

00:35:27 ◼   ► version but maybe there's no windows [TS]

00:35:29 ◼   ► version and it looks kind of a plea but [TS]

00:35:31 ◼   ► for hardware and software combos like a [TS]

00:35:33 ◼   ► device I just don't see that happening [TS]

00:35:35 ◼   ► so so yeah so that's why I don't think [TS]

00:35:38 ◼   ► they're going to buy TiVo and I don't [TS]

00:35:40 ◼   ► really think there's any reason for them [TS]

00:35:42 ◼   ► to buy Tebow except for reasons that had [TS]

00:35:44 ◼   ► nothing to do with the quality of the [TS]

00:35:45 ◼   ► TiVo product everything to do with our [TS]

00:35:47 ◼   ► stupid legal system and perhaps possibly [TS]

00:35:50 ◼   ► to do with the difficulty of finding [TS]

00:35:51 ◼   ► talent on the west coast these days [TS]

00:35:54 ◼   ► because of competitors so my next topic [TS]

00:35:59 ◼   ► which I think you'll enjoy this is going [TS]

00:36:03 ◼   ► way back maybe three shows ago on the [TS]

00:36:05 ◼   ► anak ko Almanac mmm or shows ago okay [TS]

00:36:07 ◼   ► Antonakos show he was talking about the [TS]

00:36:10 ◼   ► people vs. George Lucas yes which I also [TS]

00:36:13 ◼   ► saw I think I mentioned that show many [TS]

00:36:15 ◼   ► many episodes ago that I was I wanted to [TS]

00:36:17 ◼   ► see it and I couldn't I couldn't see it [TS]

00:36:19 ◼   ► because it was only showing in in film [TS]

00:36:21 ◼   ► festivals and it wasn't available online [TS]

00:36:22 ◼   ► and you couldn't get into Netflix and [TS]

00:36:24 ◼   ► you couldn't buy a DVD it was just not [TS]

00:36:26 ◼   ► available well finally it is available I [TS]

00:36:28 ◼   ► think I how did I see I think I got it [TS]

00:36:29 ◼   ► on Netflix maybe disc only I don't know [TS]

00:36:33 ◼   ► if it's streaming it but I did watch it [TS]

00:36:35 ◼   ► as I mentioned when we were discussing [TS]

00:36:38 ◼   ► this this movie with some other people [TS]

00:36:40 ◼   ► that the title the people versus George [TS]

00:36:43 ◼   ► Lucas if you tell somebody you should [TS]

00:36:46 ◼   ► see this documentary called the people [TS]

00:36:48 ◼   ► vs. George Lucas if you have to explain [TS]

00:36:50 ◼   ► to them what that movies about the movie [TS]

00:36:51 ◼   ► is not for them because the title should [TS]

00:36:53 ◼   ► be self-explanatory and people who are [TS]

00:36:56 ◼   ► going to like this movie the title will [TS]

00:36:58 ◼   ► be self-explanatory if people hear that [TS]

00:36:59 ◼   ► title I have no idea what that a [TS]

00:37:01 ◼   ► documentary with that title could be [TS]

00:37:02 ◼   ► about they probably shouldn't watch it [TS]

00:37:04 ◼   ► so as Andy discussed that the movie is [TS]

00:37:07 ◼   ► about people's experience with Star Wars [TS]

00:37:09 ◼   ► and how they the fans became [TS]

00:37:12 ◼   ► increasingly at odds with the creative [TS]

00:37:13 ◼   ► decisions made by George Lucas and that [TS]

00:37:15 ◼   ► whole grudge match about the prequels [TS]

00:37:17 ◼   ► and stuff blah blah so Andy on his show [TS]

00:37:20 ◼   ► I shouldn't have waited so long before [TS]

00:37:21 ◼   ► discussing this but I can't remember [TS]

00:37:23 ◼   ► every detail of what he said but one of [TS]

00:37:25 ◼   ► the points he was making is sort of [TS]

00:37:27 ◼   ► against the people who are complaining [TS]

00:37:30 ◼   ► that George Lucas changed Star Wars in [TS]

00:37:32 ◼   ► any way I don't want to pin down exactly [TS]

00:37:37 ◼   ► what he said or try to quote him or do [TS]

00:37:39 ◼   ► with my imitation of Andy not cause boys [TS]

00:37:40 ◼   ► because I really don't remember a [TS]

00:37:41 ◼   ► specific point so I will move on [TS]

00:37:43 ◼   ► more the more general the the idea that [TS]

00:37:47 ◼   ► the fanboy idea that the star war should [TS]

00:37:50 ◼   ► not be changed at all and anything Lucas [TS]

00:37:52 ◼   ► does is bad and he has no the most [TS]

00:37:55 ◼   ► extreme he has no right to change that [TS]

00:37:56 ◼   ► you know those kind of complaints [TS]

00:38:01 ◼   ► specifically I think and II did bring [TS]

00:38:03 ◼   ► this up a lot of people quote the 1988 [TS]

00:38:06 ◼   ► address of Congress by George Lucas [TS]

00:38:08 ◼   ► where he was complaining about I don't [TS]

00:38:11 ◼   ► know if it was a Turner is a ssin and [TS]

00:38:13 ◼   ► movies Ted Turner colorizing old movies [TS]

00:38:14 ◼   ► or was just in general protections or [TS]

00:38:17 ◼   ► artist protections for their works [TS]

00:38:19 ◼   ► against future modification so George [TS]

00:38:21 ◼   ► Lucas gave his big speech in Congress [TS]

00:38:22 ◼   ► and many people who don't like what [TS]

00:38:23 ◼   ► George Lucas did the Star Wars movies [TS]

00:38:25 ◼   ► will quote this speech to show how [TS]

00:38:27 ◼   ► hypocritical George Lucas is or perhaps [TS]

00:38:29 ◼   ► not not a credible perhaps like here's [TS]

00:38:31 ◼   ► what George Lucas says he used to think [TS]

00:38:32 ◼   ► but here's what he actually has done [TS]

00:38:33 ◼   ► later in his life obviously he's changed [TS]

00:38:35 ◼   ► old George Lucas wouldn't like new [TS]

00:38:37 ◼   ► George Lucas that type of thing I [TS]

00:38:40 ◼   ► believe and II kind of poo-pooed that as [TS]

00:38:42 ◼   ► well saying that it's it's not you know [TS]

00:38:47 ◼   ► that there's no inconsistency that what [TS]

00:38:50 ◼   ► George Lucas was arguing for to Congress [TS]

00:38:51 ◼   ► in 1998 was an artist's right to not [TS]

00:38:54 ◼   ► have his work modified by somebody else [TS]

00:38:56 ◼   ► but the Lucas is the creator of this [TS]

00:38:59 ◼   ► work and he did I remember this part I [TS]

00:39:02 ◼   ► did bring up people will say though [TS]

00:39:03 ◼   ► Lucas didn't write or direct the Empire [TS]

00:39:07 ◼   ► Strikes Back so how can you say it's his [TS]

00:39:08 ◼   ► but really he's the creator of Star Wars [TS]

00:39:10 ◼   ► as Andy pointed out you know there was a [TS]

00:39:12 ◼   ► time before Star Wars and then he made [TS]

00:39:13 ◼   ► it you know wouldn't exist without him [TS]

00:39:15 ◼   ► he is the creator he should have [TS]

00:39:16 ◼   ► artistic control over his work even if [TS]

00:39:17 ◼   ► he wasn't the one who actually sat in [TS]

00:39:19 ◼   ► the director's chair for Empire who [TS]

00:39:20 ◼   ► actually wrote every word of the script [TS]

00:39:22 ◼   ► or whatever and so that it there's no [TS]

00:39:26 ◼   ► inconsistency with the speech that he [TS]

00:39:28 ◼   ► had he is the artist and he maintains [TS]

00:39:30 ◼   ► artistic control and that's what he was [TS]

00:39:31 ◼   ► arguing for he was arguing against other [TS]

00:39:33 ◼   ► people modifying an artist's work and [TS]

00:39:37 ◼   ► altering that artistic vision but when [TS]

00:39:38 ◼   ► the artist himself does it it's [TS]

00:39:39 ◼   ► perfectly within the bounds what he was [TS]

00:39:41 ◼   ► complaining that ah [TS]

00:39:42 ◼   ► so after hearing all this most of the [TS]

00:39:44 ◼   ► things that Andy said I agreed with the [TS]

00:39:47 ◼   ► main that the main thing I disagreed [TS]

00:39:49 ◼   ► with was that all these things therefore [TS]

00:39:52 ◼   ► invalidate the anger that people have [TS]

00:39:55 ◼   ► against what George Lucas has done [TS]

00:39:56 ◼   ► to Star Wars because I think he missed [TS]

00:39:58 ◼   ► the thing that I'm most upset ago maybe [TS]

00:40:01 ◼   ► there are people who are upset about the [TS]

00:40:03 ◼   ► things he was talking about but the [TS]

00:40:05 ◼   ► thing that I'm upset about was not [TS]

00:40:06 ◼   ► addressed by handy and I'd like to dress [TS]

00:40:09 ◼   ► that now by quoting yes from the 1988 [TS]

00:40:13 ◼   ► speech to George Lucas Congress I'll [TS]

00:40:15 ◼   ► read a couple passages here this is [TS]

00:40:18 ◼   ► George Lucas in 1980 the destruction of [TS]

00:40:20 ◼   ► our film heritage which is the focus of [TS]

00:40:21 ◼   ► concern today is only the tip of the [TS]

00:40:23 ◼   ► iceberg American law does not protect [TS]

00:40:24 ◼   ► our painters sculptors recording artists [TS]

00:40:26 ◼   ► authors or filmmakers from having their [TS]

00:40:28 ◼   ► life work distorted in their reputation [TS]

00:40:29 ◼   ► ruined so this is getting back to what I [TS]

00:40:31 ◼   ► was saying he he doesn't you know the [TS]

00:40:33 ◼   ► artist can change his work but say the [TS]

00:40:36 ◼   ► artist produces something and someone [TS]

00:40:37 ◼   ► else changes it but his name is still [TS]

00:40:40 ◼   ► attached to it he wouldn't want his [TS]

00:40:41 ◼   ► reputation ruined by someone else making [TS]

00:40:44 ◼   ► some crappy version of Star Wars but [TS]

00:40:46 ◼   ► it's still you know it's got its [TS]

00:40:47 ◼   ► associated with George Lucas he's the [TS]

00:40:48 ◼   ► creator of Star Wars right so that's [TS]

00:40:50 ◼   ► that's that point I was getting out [TS]

00:40:51 ◼   ► there later on a copyright is held in [TS]

00:40:55 ◼   ► trust by its owner until it ultimately [TS]

00:40:57 ◼   ► reverts to the public domain American [TS]

00:40:59 ◼   ► works of art belong to the American [TS]

00:41:00 ◼   ► public they are part of our cultural [TS]

00:41:01 ◼   ► history so this is the point I've made [TS]

00:41:03 ◼   ► several times about Star Wars that was [TS]

00:41:04 ◼   ► made in the people versus George Lucas [TS]

00:41:07 ◼   ► that a work of art belongs to the artist [TS]

00:41:10 ◼   ► but then it eventually reverts to the [TS]

00:41:12 ◼   ► public but when he was he had a naive [TS]

00:41:14 ◼   ► view of copyright well the idea the [TS]

00:41:15 ◼   ► copyright would ever actually expire [TS]

00:41:17 ◼   ► because copyright as the is in the [TS]

00:41:19 ◼   ► Constitution some part of our maybe it's [TS]

00:41:22 ◼   ► an amendment or maybe just copyright law [TS]

00:41:23 ◼   ► says for a limited time right so [TS]

00:41:25 ◼   ► copyright is for a limited time I forget [TS]

00:41:26 ◼   ► what it is anyone in the chat room know [TS]

00:41:28 ◼   ► with the term of copyright now is 75 [TS]

00:41:30 ◼   ► years 97 I think it is looking at the [TS]

00:41:35 ◼   ► Wikipedia page which is always right and [TS]

00:41:37 ◼   ► to find out how many how many years it [TS]

00:41:41 ◼   ► is let's see if the chat room can beat [TS]

00:41:43 ◼   ► me to it [TS]

00:41:44 ◼   ► 75 they're guessing dad's death plus 70 [TS]

00:41:47 ◼   ► people yeah after the death of the [TS]

00:41:49 ◼   ► artist plus some number of years [TS]

00:41:50 ◼   ► whatever uh the sunny boat Sonny Bono [TS]

00:41:53 ◼   ► copyright extension cover it is now life [TS]

00:41:54 ◼   ► plus 90 Horatio B says in the net robot [TS]

00:41:56 ◼   ► Ernie right so in the copyright law of [TS]

00:41:59 ◼   ► the United States it says for a limited [TS]

00:42:00 ◼   ► time and there was this big case several [TS]

00:42:02 ◼   ► years ago where maybe was lawrence [TS]

00:42:04 ◼   ► lessig argued this but anyway he was [TS]

00:42:06 ◼   ► always associated with this fight where [TS]

00:42:07 ◼   ► well I think would always do the Supreme [TS]

00:42:08 ◼   ► Court and they said it's supposed to be [TS]

00:42:10 ◼   ► for a limited [TS]

00:42:10 ◼   ► but every time the limit comes up on the [TS]

00:42:12 ◼   ► game house basically right they extend [TS]

00:42:14 ◼   ► it so if they keep extending it is not [TS]

00:42:16 ◼   ► really limited and these you don't [TS]

00:42:18 ◼   ► almost argue it's not limited at all [TS]

00:42:20 ◼   ► yeah so Supreme Court a true to form [TS]

00:42:23 ◼   ► being pigheaded literalist idiots many [TS]

00:42:26 ◼   ► times they are said well they said [TS]

00:42:28 ◼   ► limited and there's a limit it's limited [TS]

00:42:29 ◼   ► you lose your case you know not seeing [TS]

00:42:32 ◼   ► that like great with they found the [TS]

00:42:34 ◼   ► loophole all we got to do is extend it [TS]

00:42:35 ◼   ► by 10 years every time the limit comes [TS]

00:42:37 ◼   ► up on Mickey Mouse and it will be [TS]

00:42:39 ◼   ► perpetual copyright even though the term [TS]

00:42:41 ◼   ► is technically limited we just keep [TS]

00:42:42 ◼   ► changing a limit every time we hit the [TS]

00:42:44 ◼   ► limit and why Mickey Mouse because you [TS]

00:42:47 ◼   ► know Mickey Mouse owned by Disney which [TS]

00:42:48 ◼   ► is a big company and they have a lot of [TS]

00:42:49 ◼   ► lobbyists and money and pay for [TS]

00:42:51 ◼   ► political campaigns and our political [TS]

00:42:52 ◼   ► system is entirely corrupt and blah blah [TS]

00:42:53 ◼   ► blah right [TS]

00:42:54 ◼   ► that's for petrol copyright but in [TS]

00:42:56 ◼   ► theory the the spirit of the law if not [TS]

00:42:59 ◼   ► the letter is that the ownership is [TS]

00:43:02 ◼   ► supposed to revert to the public alright [TS]

00:43:04 ◼   ► so here's another passage from George to [TS]

00:43:07 ◼   ► Congress people who alter or destroy [TS]

00:43:09 ◼   ► works of art and our cultural heritage [TS]

00:43:10 ◼   ► for profit or as an exercise of power [TS]

00:43:12 ◼   ► are barbarians and if the laws of the [TS]

00:43:14 ◼   ► United States continue to condone this [TS]

00:43:15 ◼   ► behavior history but surely classify us [TS]

00:43:17 ◼   ► as a barbaric Society so he's getting [TS]

00:43:20 ◼   ► all high and mighty on we just can't let [TS]

00:43:22 ◼   ► people be you know defacing an artist's [TS]

00:43:26 ◼   ► work right now we start getting closer [TS]

00:43:30 ◼   ► to closer to the metal in Merlin man [TS]

00:43:34 ◼   ► parlance of his misinterpretation with [TS]

00:43:36 ◼   ► my discussion of Copeland 2010 okay it [TS]

00:43:40 ◼   ► will soon be possible to create new [TS]

00:43:42 ◼   ► original and scare quotes negative he [TS]

00:43:44 ◼   ► means and they FL negative kids with [TS]

00:43:46 ◼   ► whatever changes or alterations the [TS]

00:43:48 ◼   ► copyright holder of the moment desires [TS]

00:43:50 ◼   ► the copyright holder so far have not [TS]

00:43:51 ◼   ► been completely diligent and preserving [TS]

00:43:53 ◼   ► the original negatives of films they [TS]

00:43:54 ◼   ► control in order to create reconstruct [TS]

00:43:56 ◼   ► old negatives many archivists have had [TS]

00:43:58 ◼   ► to go to Eastern Bloc countries where [TS]

00:43:59 ◼   ► American films have been better [TS]

00:44:00 ◼   ► preserved so what is complaining about [TS]

00:44:02 ◼   ► here is that even though an artist [TS]

00:44:04 ◼   ► creates the work the artist may not be [TS]

00:44:06 ◼   ► the copyright holder because the studio [TS]

00:44:07 ◼   ► owns it or whatever right and those [TS]

00:44:09 ◼   ► those copyright holders although within [TS]

00:44:11 ◼   ► the letter of the law to be able to [TS]

00:44:13 ◼   ► change it because they are the copyright [TS]

00:44:14 ◼   ► holds they're not the original artists [TS]

00:44:15 ◼   ► so they may alter a work to make money [TS]

00:44:18 ◼   ► or whatever and not be concerned about [TS]

00:44:21 ◼   ► preserving the original work any saying [TS]

00:44:23 ◼   ► how it [TS]

00:44:24 ◼   ► you know people reconstructing negatives [TS]

00:44:26 ◼   ► of old movies have had to go to other [TS]

00:44:27 ◼   ► countries where they just found like a [TS]

00:44:29 ◼   ► negative and a can somewhere in the back [TS]

00:44:30 ◼   ► of some you know theater in Yugoslavia [TS]

00:44:32 ◼   ► this is definitely you know unaltered [TS]

00:44:34 ◼   ► copy of this thing so we need to [TS]

00:44:35 ◼   ► preserve it Lucas again in the future [TS]

00:44:38 ◼   ► will become even easier for all [TS]

00:44:39 ◼   ► negatives to become lost and and be [TS]

00:44:41 ◼   ► replaced in scare quotes again by new [TS]

00:44:43 ◼   ► altered negatives this would be a great [TS]

00:44:45 ◼   ► loss to our society our culture history [TS]

00:44:47 ◼   ► must not be allowed to be rewritten [TS]

00:44:49 ◼   ► later on he says the public's interest [TS]

00:44:52 ◼   ► is ultimate ultimately dominant over all [TS]

00:44:54 ◼   ► other interests so what he's saying is [TS]

00:44:56 ◼   ► that regardless of whether the copyright [TS]

00:44:58 ◼   ► holder feels it has the right to do [TS]

00:44:59 ◼   ► these alterations the public's interest [TS]

00:45:01 ◼   ► in the original version of this is [TS]

00:45:03 ◼   ► dominant over all other interests and [TS]

00:45:06 ◼   ► here's some summation of what he said to [TS]

00:45:08 ◼   ► Congress talking to the AP I'm very [TS]

00:45:11 ◼   ► concerned about our national heritage [TS]

00:45:12 ◼   ► and I'm very concerned that the films [TS]

00:45:13 ◼   ► that I watched when I was young and the [TS]

00:45:15 ◼   ► films that I watched throughout my life [TS]

00:45:16 ◼   ► are preserved so that my children can [TS]

00:45:17 ◼   ► see them this everything I've read has [TS]

00:45:21 ◼   ► gotten increasingly to the heart of my [TS]

00:45:24 ◼   ► objection to what George Lucas has done [TS]

00:45:26 ◼   ► to Star Wars and I think the the core [TS]

00:45:28 ◼   ► objection of the non fanboy right thing [TS]

00:45:31 ◼   ► people it's this that if you create a [TS]

00:45:34 ◼   ► work of art you and you are the [TS]

00:45:38 ◼   ► copyright holder and the artist you have [TS]

00:45:39 ◼   ► some responsibilities until the rights [TS]

00:45:41 ◼   ► of that thing turn over to the public to [TS]

00:45:45 ◼   ► preserve that work as it existed this [TS]

00:45:48 ◼   ► does not mean that you can't make [TS]

00:45:49 ◼   ► derivative works you want to make [TS]

00:45:51 ◼   ► special editions you want to recast the [TS]

00:45:53 ◼   ► entire movie with puppets you want to [TS]

00:45:55 ◼   ► dub over it with with gangster rap [TS]

00:45:58 ◼   ► whatever you want to do is fine but the [TS]

00:46:01 ◼   ► original thing that you made that stops [TS]

00:46:03 ◼   ► becoming yours and becomes the cultures [TS]

00:46:06 ◼   ► almost as soon as it comes out and [TS]

00:46:08 ◼   ► becomes just a cultural phenomenon Star [TS]

00:46:10 ◼   ► Wars was a cultural phenomenon in 1978 [TS]

00:46:12 ◼   ► Eunos comes out in 77 78 it's a cultural [TS]

00:46:15 ◼   ► phenomena [TS]

00:46:16 ◼   ► George Lucas has the right to make a [TS]

00:46:17 ◼   ► million different versions of Star Wars [TS]

00:46:19 ◼   ► changing everything about it making [TS]

00:46:21 ◼   ► grito shirt first you know second third [TS]

00:46:24 ◼   ► fourth whatever he wants to do but the [TS]

00:46:26 ◼   ► one that he released in 1977 culturally [TS]

00:46:29 ◼   ► speaking that's no longer his he owns it [TS]

00:46:33 ◼   ► and can make it make money from it and [TS]

00:46:35 ◼   ► derive work from it and do whatever he [TS]

00:46:36 ◼   ► wants but [TS]

00:46:37 ◼   ► the main argument of in the People vs [TS]

00:46:39 ◼   ► George Lucas who don't like what Lucas [TS]

00:46:40 ◼   ► is done is that do whatever you want we [TS]

00:46:43 ◼   ► want the 1977 version the OVA version we [TS]

00:46:46 ◼   ► we want I disagree with that whole [TS]

00:46:48 ◼   ► description of anime but I don't again [TS]

00:46:50 ◼   ► after that we want the the original [TS]

00:46:53 ◼   ► version it happened it was released and [TS]

00:46:55 ◼   ► it's it's your responsibility as the [TS]

00:46:57 ◼   ► artist to your responsibilities to the [TS]

00:46:59 ◼   ► culture to preserve that which means do [TS]

00:47:01 ◼   ► not destroy all negatives of the [TS]

00:47:03 ◼   ► originals 1977 Star Wars do not claim as [TS]

00:47:05 ◼   ► Lucas has at all the original negative [TS]

00:47:07 ◼   ► is gone we can't get that back with [TS]

00:47:08 ◼   ► justice special editions there's no [TS]

00:47:10 ◼   ► history eraser button this is the big [TS]

00:47:12 ◼   ► thing you'll hate Lucas for it yeah we [TS]

00:47:14 ◼   ► hate him that he made some crappy Star [TS]

00:47:16 ◼   ► Wars movies later the prequels are [TS]

00:47:17 ◼   ► crappy movies it was a shame right but [TS]

00:47:19 ◼   ► the main thing is like you know you have [TS]

00:47:22 ◼   ► to keep that old stuff that you made [TS]

00:47:24 ◼   ► that existed that happened and that's [TS]

00:47:26 ◼   ► what we want to see and it needs to be [TS]

00:47:28 ◼   ► preserved now someone could say well so [TS]

00:47:30 ◼   ► he's not going out there and destroying [TS]

00:47:32 ◼   ► all the negatives right despite his [TS]

00:47:33 ◼   ► claims that there's no copy of the [TS]

00:47:35 ◼   ► original negatives he will actually [TS]

00:47:36 ◼   ► remember some theaters would find like [TS]

00:47:38 ◼   ► an old negative the original Star Wars [TS]

00:47:39 ◼   ► and try to show it and Lucas doesn't [TS]

00:47:41 ◼   ► like that and would try to stop them [TS]

00:47:42 ◼   ► from showing it that's that's kind of [TS]

00:47:43 ◼   ► the this stuff that I'm getting into [TS]

00:47:45 ◼   ► where people hate him right but the [TS]

00:47:47 ◼   ► other responsibility I think is that it [TS]

00:47:50 ◼   ► old movies like this like say movies [TS]

00:47:51 ◼   ► were shot in the 20s or whatever that [TS]

00:47:53 ◼   ► are classics right and the artists are [TS]

00:47:55 ◼   ► long dead and stuff like that but [TS]

00:47:56 ◼   ► someone still owns them it's the [TS]

00:47:57 ◼   ► responsibility of the people who own [TS]

00:47:59 ◼   ► those things to bring that content to [TS]

00:48:02 ◼   ► preserve it in the same way like old [TS]

00:48:04 ◼   ► books be preserved in the library and [TS]

00:48:05 ◼   ► put into like a you know a nitrogen [TS]

00:48:07 ◼   ► filled tank so they don't rot or [TS]

00:48:08 ◼   ► whatever but just to preserve the words [TS]

00:48:10 ◼   ► you know it transcribed them into [TS]

00:48:13 ◼   ► another form it's it's the owners and [TS]

00:48:16 ◼   ► the artists and everyone involved Nets [TS]

00:48:18 ◼   ► responsibility to the culture to [TS]

00:48:20 ◼   ► preserve that content in the best way [TS]

00:48:23 ◼   ► possible and in the case of film that [TS]

00:48:24 ◼   ► means at a certain point like those [TS]

00:48:26 ◼   ► negatives are going to go bad negatives [TS]

00:48:28 ◼   ► rest really long time depending on the [TS]

00:48:29 ◼   ► film stock and there was a bad batch of [TS]

00:48:31 ◼   ► film stock that the the process I think [TS]

00:48:33 ◼   ► used in maybe was the 70s was not great [TS]

00:48:36 ◼   ► so actually some of the films they're [TS]

00:48:37 ◼   ► worse off than films that were made in [TS]

00:48:38 ◼   ► the 20s or 30s right at some point you [TS]

00:48:40 ◼   ► have to scan that negative get it in [TS]

00:48:43 ◼   ► digital form preserve it that and that [TS]

00:48:45 ◼   ► this is going a bit beyond the letter of [TS]

00:48:48 ◼   ► the law but I think culturally speaking [TS]

00:48:49 ◼   ► it's your responsibility if you [TS]

00:48:51 ◼   ► where the guy who made and owns and [TS]

00:48:53 ◼   ► control Star Wars to ensure that there [TS]

00:48:55 ◼   ► is now a pristine digital non decaying [TS]

00:49:00 ◼   ► version of the original 1977 Star Wars [TS]

00:49:02 ◼   ► as it released is it your responsibility [TS]

00:49:04 ◼   ► to you know make sure that's available [TS]

00:49:07 ◼   ► for sale at reasonable prices or [TS]

00:49:09 ◼   ► something no you know you can sit on [TS]

00:49:11 ◼   ► that or you can sell it for a thousand [TS]

00:49:13 ◼   ► bucks or you know but it's your [TS]

00:49:14 ◼   ► responsibility to preserve it all right [TS]

00:49:18 ◼   ► someone in the chat room thinks I'm off [TS]

00:49:19 ◼   ► in this and it's not Lucas's [TS]

00:49:21 ◼   ► responsibility solely to preserve it but [TS]

00:49:24 ◼   ► the copyright support shall out others [TS]

00:49:25 ◼   ► to do it as well he's going farther than [TS]

00:49:26 ◼   ► I have and saying that having him have [TS]

00:49:30 ◼   ► complete control this movie is not [TS]

00:49:31 ◼   ► really fair and that it should be a [TS]

00:49:34 ◼   ► someone else who has this concern should [TS]

00:49:36 ◼   ► be able to preserve that content even [TS]

00:49:38 ◼   ► though they're not the owners all right [TS]

00:49:40 ◼   ► and Aaron Pressman says library Congress [TS]

00:49:42 ◼   ► is doing this right but the main thing [TS]

00:49:44 ◼   ► we're so pissed off about Lucas is that [TS]

00:49:46 ◼   ► he wants to everything he says and does [TS]

00:49:48 ◼   ► makes us think that he wants to pretend [TS]

00:49:49 ◼   ► that that stuff never happened mmm that [TS]

00:49:52 ◼   ► no you can't show the original stories [TS]

00:49:54 ◼   ► of you if you want to that stuff doesn't [TS]

00:49:56 ◼   ► exist and all of his statements many of [TS]

00:49:57 ◼   ► which have been maybe people think [TS]

00:49:59 ◼   ► they're are bogus saying actually the [TS]

00:50:01 ◼   ► original negative n'existe NIEM or which [TS]

00:50:03 ◼   ► if true would just be a complete [TS]

00:50:04 ◼   ► abdication of artistic and cultural [TS]

00:50:06 ◼   ► responsibility to say yes I physically [TS]

00:50:08 ◼   ► damaged the only one actual original [TS]

00:50:11 ◼   ► negative Star Wars and you can never [TS]

00:50:12 ◼   ► reconstruct it I think that's not true I [TS]

00:50:14 ◼   ► think it could be done but at a certain [TS]

00:50:16 ◼   ► point if we you know if we wait until 90 [TS]

00:50:19 ◼   ► years after Lucas is dead maybe all the [TS]

00:50:21 ◼   ► negatives will be gone then and he will [TS]

00:50:22 ◼   ► have succeeded in making it seem like [TS]

00:50:23 ◼   ► those original Star Wars versions never [TS]

00:50:25 ◼   ► existed this is the core complaint and I [TS]

00:50:29 ◼   ► think that core complaint is well voiced [TS]

00:50:31 ◼   ► by George Lucas 1988 not that he [TS]

00:50:33 ◼   ► shouldn't be allowed to make special [TS]

00:50:35 ◼   ► editions not that altering any of these [TS]

00:50:36 ◼   ► movies in any ways sacrilege and all [TS]

00:50:38 ◼   ► that other stuff simply that the [TS]

00:50:41 ◼   ► original versions are part of history [TS]

00:50:43 ◼   ► and should be preserved and he's not [TS]

00:50:44 ◼   ► doing that I don't know I don't know if [TS]

00:50:49 ◼   ► Andy would disagree that but he didn't [TS]

00:50:50 ◼   ► address it but maybe he would agree and [TS]

00:50:54 ◼   ► say but that's not what I hear most [TS]

00:50:57 ◼   ► people complain about most people [TS]

00:50:58 ◼   ► complaining that he made a version that [TS]

00:50:59 ◼   ► Greedo shoots first right mm-hmm I guess [TS]

00:51:02 ◼   ► that's kind of true but like at the root [TS]

00:51:04 ◼   ► all those P [TS]

00:51:04 ◼   ► people they're whining would be just [TS]

00:51:07 ◼   ► kind of like they'd get over it's kind [TS]

00:51:08 ◼   ► of like the defaults and I booked early [TS]

00:51:09 ◼   ► talking about earlier in the episode [TS]

00:51:10 ◼   ► right you don't like the stupid book [TS]

00:51:13 ◼   ► thing as soon as you find the feature to [TS]

00:51:14 ◼   ► turn it off you stop complaining about [TS]

00:51:15 ◼   ► it if nobody liked the special editions [TS]

00:51:17 ◼   ► they'd say well I'll just buy the [TS]

00:51:18 ◼   ► blu-ray version of the originals or I'll [TS]

00:51:20 ◼   ► just get the digital copy of the [TS]

00:51:22 ◼   ► original or whatever it is that you stop [TS]

00:51:25 ◼   ► complaining you're like fine it's not [TS]

00:51:26 ◼   ► for me I just want to see the ones that [TS]

00:51:27 ◼   ► I saw I was when I was a kid other [TS]

00:51:29 ◼   ► people like the other ones let them [TS]

00:51:30 ◼   ► decide whatever as long as you could get [TS]

00:51:32 ◼   ► the originals or as long as we had the [TS]

00:51:34 ◼   ► very least we had faith that the [TS]

00:51:36 ◼   ► originals would would be there for us [TS]

00:51:39 ◼   ► someday like that they were had there [TS]

00:51:41 ◼   ► was a good steward taking care of the [TS]

00:51:43 ◼   ► originals right the same way that people [TS]

00:51:45 ◼   ► would be upset if like the original Gone [TS]

00:51:46 ◼   ► with the Wind negatives gone and the [TS]

00:51:48 ◼   ► only one was left was the one that had [TS]

00:51:49 ◼   ► CG added all right people would be upset [TS]

00:51:51 ◼   ► by that people assume that someone is [TS]

00:51:53 ◼   ► taking care of Gone with the Wind that [TS]

00:51:55 ◼   ► someone is making sure that our kids [TS]

00:51:57 ◼   ► will be able to see our grandchildren [TS]

00:51:58 ◼   ► will be able to see Gone with the Wind [TS]

00:51:59 ◼   ► in the version that was originally [TS]

00:52:02 ◼   ► released into the guard 'less of how [TS]

00:52:03 ◼   ► many remakes or drew two versions exist [TS]

00:52:05 ◼   ► right and we just take that for granted [TS]

00:52:08 ◼   ► over Star Wars many people who highly [TS]

00:52:12 ◼   ► prized those versions of the movies [TS]

00:52:14 ◼   ► aren't sure that's happening and are [TS]

00:52:16 ◼   ► scared that actually the opposite is [TS]

00:52:18 ◼   ► happening the George Lucas is doing [TS]

00:52:19 ◼   ► everything is powered to make those [TS]

00:52:20 ◼   ► words disappear despite the fact that [TS]

00:52:23 ◼   ► for example he released like here's the [TS]

00:52:25 ◼   ► theatrical releases as a hidden extra [TS]

00:52:26 ◼   ► heavily compressed on the DVD version of [TS]

00:52:28 ◼   ► Star Wars which she did do that's not [TS]

00:52:29 ◼   ► what we want we want it to be preserved [TS]

00:52:31 ◼   ► with the same love and attention that he [TS]

00:52:33 ◼   ► seems to be preserving like the prequels [TS]

00:52:36 ◼   ► for example you know as they were [TS]

00:52:39 ◼   ► originally released it just it seems it [TS]

00:52:43 ◼   ► seems weird because when you think about [TS]

00:52:45 ◼   ► the way that most I probably shouldn't [TS]

00:52:49 ◼   ► say that because I've never made a movie [TS]

00:52:51 ◼   ► but you would think the way that most [TS]

00:52:52 ◼   ► people who are out there making movies [TS]

00:52:55 ◼   ► is that they're they're so focused on [TS]

00:52:57 ◼   ► making the movie right now that they're [TS]

00:52:59 ◼   ► not necessarily thinking well when this [TS]

00:53:01 ◼   ► becomes a huge cult phenomenon in in 20 [TS]

00:53:04 ◼   ► 30 years from now we'll have to make [TS]

00:53:06 ◼   ► sure that everything we're doing is [TS]

00:53:08 ◼   ► preserved I mean I understand what [TS]

00:53:12 ◼   ► you're saying understand what Andy was [TS]

00:53:13 ◼   ► saying I think that it seems like the [TS]

00:53:16 ◼   ► nicest thing [TS]

00:53:18 ◼   ► that somebody could do in this situation [TS]

00:53:22 ◼   ► as a as a movie director producer [TS]

00:53:24 ◼   ► whatever it is would be to say we felt [TS]

00:53:27 ◼   ► there were some things wrong here's an [TS]

00:53:29 ◼   ► updated version yeah you can you can [TS]

00:53:31 ◼   ► still get this older version we're not [TS]

00:53:32 ◼   ► gonna we're not going to update it [TS]

00:53:34 ◼   ► anymore it's the same thing that happens [TS]

00:53:35 ◼   ► like this this app that that I have here [TS]

00:53:38 ◼   ► if I don't want to pay for the upgraded [TS]

00:53:41 ◼   ► version the the manufacturer the guy who [TS]

00:53:44 ◼   ► makes these apps I won't name the amp [TS]

00:53:46 ◼   ► he's nice enough to say well you can [TS]

00:53:48 ◼   ► still you paid for the old version you [TS]

00:53:50 ◼   ► can have version three you can have [TS]

00:53:51 ◼   ► version three up to the very last point [TS]

00:53:53 ◼   ► release we're not going to be doing any [TS]

00:53:55 ◼   ► updates to it anymore if there are bugs [TS]

00:53:56 ◼   ► then then you've got upgrade version for [TS]

00:53:59 ◼   ► that that will fix those bugs but we've [TS]

00:54:02 ◼   ► supported version three now for a couple [TS]

00:54:04 ◼   ► of years and you bought it you've used [TS]

00:54:07 ◼   ► it you can continue to use it forever we [TS]

00:54:09 ◼   ► will not update it anymore we're going [TS]

00:54:10 ◼   ► to be updating version four so come on [TS]

00:54:12 ◼   ► and download version four and you know [TS]

00:54:14 ◼   ► what for you special upgrade price you [TS]

00:54:17 ◼   ► know apps are kind of a weird example [TS]

00:54:18 ◼   ► and that's actually a hole there shows [TS]

00:54:20 ◼   ► where the topics at because like so say [TS]

00:54:24 ◼   ► someone wants to see you know mosaic the [TS]

00:54:30 ◼   ► original version of mosaic the ran on [TS]

00:54:31 ◼   ► the Mac you can find a copy of mosaic [TS]

00:54:34 ◼   ► the problem it you know you can find [TS]

00:54:36 ◼   ► those binaries the main problem is like [TS]

00:54:38 ◼   ► all right so how do I run it alright so [TS]

00:54:39 ◼   ► say you want to use the old version of [TS]

00:54:41 ◼   ► some app on your iPhone forever well if [TS]

00:54:43 ◼   ► you never upgrade your iPhone you can do [TS]

00:54:44 ◼   ► that but eventually your iPhone is going [TS]

00:54:45 ◼   ► to break and the new versions and [TS]

00:54:47 ◼   ► eventually that that's not going to run [TS]

00:54:49 ◼   ► the new version the operating system we [TS]

00:54:50 ◼   ► don't have finding a way to preserve [TS]

00:54:53 ◼   ► pieces of software that may be equally [TS]

00:54:55 ◼   ► part of the culture like the version the [TS]

00:54:57 ◼   ► Netscape or whatever or you know the [TS]

00:54:59 ◼   ► first version the Mac operating system [TS]

00:55:01 ◼   ► we haven't really got that figured out [TS]

00:55:03 ◼   ► yet I'm sure it has eventually we'll be [TS]

00:55:05 ◼   ► you know VMware and stuff from the many [TS]

00:55:06 ◼   ► generations from now the idea that [TS]