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Hypercritical

44: A Little Bit More Sad

 

00:00:00   [Music] [<a href="https://overcast.fm/+IpnLNbSg/0">TS</a>]

00:00:02   you're listening to hypercritical a [<a href="https://overcast.fm/+IpnLNbSg/2">TS</a>]

00:00:04   weekly talkshow ruminating on exactly [<a href="https://overcast.fm/+IpnLNbSg/4">TS</a>]

00:00:06   what is wrong in the world of Apple and [<a href="https://overcast.fm/+IpnLNbSg/6">TS</a>]

00:00:08   related technologies and businesses [<a href="https://overcast.fm/+IpnLNbSg/8">TS</a>]

00:00:10   nothing is so perfect that it can't be [<a href="https://overcast.fm/+IpnLNbSg/10">TS</a>]

00:00:12   complained about by my co-host John [<a href="https://overcast.fm/+IpnLNbSg/12">TS</a>]

00:00:14   siracusa I'm Dan benjamin today is [<a href="https://overcast.fm/+IpnLNbSg/14">TS</a>]

00:00:17   november 25th 2011 this is episode [<a href="https://overcast.fm/+IpnLNbSg/17">TS</a>]

00:00:20   number 44 we want to say thanks to [<a href="https://overcast.fm/+IpnLNbSg/20">TS</a>]

00:00:22   united pixel workers calm mailchimp.com [<a href="https://overcast.fm/+IpnLNbSg/22">TS</a>]

00:00:26   and reinvigorate reinvigorate by the way [<a href="https://overcast.fm/+IpnLNbSg/26">TS</a>]

00:00:29   is providing our bandwidth for this [<a href="https://overcast.fm/+IpnLNbSg/29">TS</a>]

00:00:31   episode simple affordable heat maps and [<a href="https://overcast.fm/+IpnLNbSg/31">TS</a>]

00:00:34   web stats check them out at reinvigorate [<a href="https://overcast.fm/+IpnLNbSg/34">TS</a>]

00:00:36   net use coupon code 5x5 and you had 10% [<a href="https://overcast.fm/+IpnLNbSg/36">TS</a>]

00:00:39   off life of your order how you been [<a href="https://overcast.fm/+IpnLNbSg/39">TS</a>]

00:00:43   just dandy dandy huh how was your [<a href="https://overcast.fm/+IpnLNbSg/43">TS</a>]

00:00:46   Thanksgiving this is the day after [<a href="https://overcast.fm/+IpnLNbSg/46">TS</a>]

00:00:48   Thanksgiving 2011 it's November 25th [<a href="https://overcast.fm/+IpnLNbSg/48">TS</a>]

00:00:51   mm-hmm [<a href="https://overcast.fm/+IpnLNbSg/51">TS</a>]

00:00:52   special days going for a run four people [<a href="https://overcast.fm/+IpnLNbSg/52">TS</a>]

00:00:54   here in the united states america they [<a href="https://overcast.fm/+IpnLNbSg/54">TS</a>]

00:00:57   abreast are you are you resting yeah i'm [<a href="https://overcast.fm/+IpnLNbSg/57">TS</a>]

00:01:01   not going to work well that's good yeah [<a href="https://overcast.fm/+IpnLNbSg/61">TS</a>]

00:01:05   I mean that's something mm-hmm is [<a href="https://overcast.fm/+IpnLNbSg/65">TS</a>]

00:01:08   usually what I don't know people know [<a href="https://overcast.fm/+IpnLNbSg/68">TS</a>]

00:01:09   this or not but you are you're [<a href="https://overcast.fm/+IpnLNbSg/69">TS</a>]

00:01:12   frequently taking you know your lunch [<a href="https://overcast.fm/+IpnLNbSg/72">TS</a>]

00:01:15   break here you're away from work and [<a href="https://overcast.fm/+IpnLNbSg/75">TS</a>]

00:01:18   you're here to record and that's usually [<a href="https://overcast.fm/+IpnLNbSg/78">TS</a>]

00:01:21   that's your mo that's right run the [<a href="https://overcast.fm/+IpnLNbSg/81">TS</a>]

00:01:25   middle of a workday crazy would you do [<a href="https://overcast.fm/+IpnLNbSg/85">TS</a>]

00:01:31   for Thanksgiving anything exciting [<a href="https://overcast.fm/+IpnLNbSg/91">TS</a>]

00:01:33   anything special no just the usual what [<a href="https://overcast.fm/+IpnLNbSg/93">TS</a>]

00:01:36   is the usual stuffing mashed potatoes oh [<a href="https://overcast.fm/+IpnLNbSg/96">TS</a>]

00:01:41   sweet potatoes pies you know whole nine [<a href="https://overcast.fm/+IpnLNbSg/101">TS</a>]

00:01:44   yards [<a href="https://overcast.fm/+IpnLNbSg/104">TS</a>]

00:01:44   I didn't host it myself this year Oh [<a href="https://overcast.fm/+IpnLNbSg/104">TS</a>]

00:01:48   where'd you go kind of just went to a [<a href="https://overcast.fm/+IpnLNbSg/108">TS</a>]

00:01:50   friend's house it's kind of a relief not [<a href="https://overcast.fm/+IpnLNbSg/110">TS</a>]

00:01:52   that at all that cooking but the [<a href="https://overcast.fm/+IpnLNbSg/112">TS</a>]

00:01:53   downside is that you don't have all the [<a href="https://overcast.fm/+IpnLNbSg/113">TS</a>]

00:01:56   leftovers also you're you you've got [<a href="https://overcast.fm/+IpnLNbSg/116">TS</a>]

00:01:59   nothing to eat today nothing special [<a href="https://overcast.fm/+IpnLNbSg/119">TS</a>]

00:02:00   other than I guess I got some month or [<a href="https://overcast.fm/+IpnLNbSg/120">TS</a>]

00:02:02   is like you know that the shared here's [<a href="https://overcast.fm/+IpnLNbSg/122">TS</a>]

00:02:04   some leftovers here to take home kind of [<a href="https://overcast.fm/+IpnLNbSg/124">TS</a>]

00:02:06   leftovers but it's not the same as when [<a href="https://overcast.fm/+IpnLNbSg/126">TS</a>]

00:02:07   you make it yourself and you have all [<a href="https://overcast.fm/+IpnLNbSg/127">TS</a>]

00:02:08   the leftovers are the majority of the [<a href="https://overcast.fm/+IpnLNbSg/128">TS</a>]

00:02:10   leftovers [<a href="https://overcast.fm/+IpnLNbSg/130">TS</a>]

00:02:13   what did you guys do uh we we had out of [<a href="https://overcast.fm/+IpnLNbSg/133">TS</a>]

00:02:17   here [<a href="https://overcast.fm/+IpnLNbSg/137">TS</a>]

00:02:18   we had one guest my brother-in-law was a [<a href="https://overcast.fm/+IpnLNbSg/138">TS</a>]

00:02:20   guest and of course we've got the the [<a href="https://overcast.fm/+IpnLNbSg/140">TS</a>]

00:02:22   two kids one of whom is not you know [<a href="https://overcast.fm/+IpnLNbSg/142">TS</a>]

00:02:25   eating solid food because she's a little [<a href="https://overcast.fm/+IpnLNbSg/145">TS</a>]

00:02:27   tiny baby but they was still quite you [<a href="https://overcast.fm/+IpnLNbSg/147">TS</a>]

00:02:30   know quite equating quite an ordeal [<a href="https://overcast.fm/+IpnLNbSg/150">TS</a>]

00:02:31   trying to you know because you've got [<a href="https://overcast.fm/+IpnLNbSg/151">TS</a>]

00:02:33   you've got a kid you get a guest you've [<a href="https://overcast.fm/+IpnLNbSg/153">TS</a>]

00:02:36   got lots of different items to prepare [<a href="https://overcast.fm/+IpnLNbSg/156">TS</a>]

00:02:39   it was a production it's enough you know [<a href="https://overcast.fm/+IpnLNbSg/159">TS</a>]

00:02:44   once a year or doing that but then you [<a href="https://overcast.fm/+IpnLNbSg/164">TS</a>]

00:02:48   kind of got to do it again at Christmas [<a href="https://overcast.fm/+IpnLNbSg/168">TS</a>]

00:02:52   right yeah not as bad as the turkey [<a href="https://overcast.fm/+IpnLNbSg/172">TS</a>]

00:02:56   though the turkeys always a big thing [<a href="https://overcast.fm/+IpnLNbSg/176">TS</a>]

00:02:58   because you have more options for [<a href="https://overcast.fm/+IpnLNbSg/178">TS</a>]

00:02:59   Christmas dinner like you could do a ham [<a href="https://overcast.fm/+IpnLNbSg/179">TS</a>]

00:03:02   I guess yeah much easier no to cook the [<a href="https://overcast.fm/+IpnLNbSg/182">TS</a>]

00:03:04   turkey what do you do with a hand how [<a href="https://overcast.fm/+IpnLNbSg/184">TS</a>]

00:03:06   does that work usually you buy the ones [<a href="https://overcast.fm/+IpnLNbSg/186">TS</a>]

00:03:08   that already cooked in you just [<a href="https://overcast.fm/+IpnLNbSg/188">TS</a>]

00:03:08   basically heating it up nothing you can [<a href="https://overcast.fm/+IpnLNbSg/188">TS</a>]

00:03:11   do that with a turkey no come on now you [<a href="https://overcast.fm/+IpnLNbSg/191">TS</a>]

00:03:14   go to Whole Foods you get there they're [<a href="https://overcast.fm/+IpnLNbSg/194">TS</a>]

00:03:16   you know free-range pasture turkey and [<a href="https://overcast.fm/+IpnLNbSg/196">TS</a>]

00:03:19   that's all or anything it's already [<a href="https://overcast.fm/+IpnLNbSg/199">TS</a>]

00:03:21   cooked well it's it's what they call [<a href="https://overcast.fm/+IpnLNbSg/201">TS</a>]

00:03:23   pre-roasted so it's not like it's it's [<a href="https://overcast.fm/+IpnLNbSg/203">TS</a>]

00:03:24   like you're getting it in a you know [<a href="https://overcast.fm/+IpnLNbSg/204">TS</a>]

00:03:26   like a heated thing like a take at it [<a href="https://overcast.fm/+IpnLNbSg/206">TS</a>]

00:03:29   you know a drive-thru or something you [<a href="https://overcast.fm/+IpnLNbSg/209">TS</a>]

00:03:30   still have to heat it up and that's not [<a href="https://overcast.fm/+IpnLNbSg/210">TS</a>]

00:03:32   good oh it's very good big thumbs down [<a href="https://overcast.fm/+IpnLNbSg/212">TS</a>]

00:03:34   on that take my word for a big huge [<a href="https://overcast.fm/+IpnLNbSg/214">TS</a>]

00:03:36   thumbs up in fact the thumb that is [<a href="https://overcast.fm/+IpnLNbSg/216">TS</a>]

00:03:38   doing the thumbs up is so supreme that [<a href="https://overcast.fm/+IpnLNbSg/218">TS</a>]

00:03:42   it just destroyed your entire thumb [<a href="https://overcast.fm/+IpnLNbSg/222">TS</a>]

00:03:44   that's how that's how much of a thumbs [<a href="https://overcast.fm/+IpnLNbSg/224">TS</a>]

00:03:46   up that I'm giving this you go to Whole [<a href="https://overcast.fm/+IpnLNbSg/226">TS</a>]

00:03:49   Foods and you get one of their [<a href="https://overcast.fm/+IpnLNbSg/229">TS</a>]

00:03:50   pre-roasted turkeys it will be the best [<a href="https://overcast.fm/+IpnLNbSg/230">TS</a>]

00:03:52   turkey you've ever had how do you feel [<a href="https://overcast.fm/+IpnLNbSg/232">TS</a>]

00:03:54   about tofurkey I don't even get me [<a href="https://overcast.fm/+IpnLNbSg/234">TS</a>]

00:03:57   started [<a href="https://overcast.fm/+IpnLNbSg/237">TS</a>]

00:03:58   all right and keep in mind keep in mind [<a href="https://overcast.fm/+IpnLNbSg/238">TS</a>]

00:04:01   that was Leo I was of no it's not that [<a href="https://overcast.fm/+IpnLNbSg/241">TS</a>]

00:04:03   because it's made from tofu which is [<a href="https://overcast.fm/+IpnLNbSg/243">TS</a>]

00:04:06   made from soy which is not paleo that's [<a href="https://overcast.fm/+IpnLNbSg/246">TS</a>]

00:04:07   not paleo no soy is the antithesis of [<a href="https://overcast.fm/+IpnLNbSg/247">TS</a>]

00:04:10   paleo maybe second to gluten and sugar [<a href="https://overcast.fm/+IpnLNbSg/250">TS</a>]

00:04:12   um but no and keep in mind I was a [<a href="https://overcast.fm/+IpnLNbSg/252">TS</a>]

00:04:15   vegetarian for many years and I would I [<a href="https://overcast.fm/+IpnLNbSg/255">TS</a>]

00:04:17   still never ate a Tofurky alright me [<a href="https://overcast.fm/+IpnLNbSg/257">TS</a>]

00:04:20   neither but alright just trying to put [<a href="https://overcast.fm/+IpnLNbSg/260">TS</a>]

00:04:23   some boundaries on your mm-hmm food [<a href="https://overcast.fm/+IpnLNbSg/263">TS</a>]

00:04:26   tastes good free [<a href="https://overcast.fm/+IpnLNbSg/266">TS</a>]

00:04:27   so you're ready to start I thought we [<a href="https://overcast.fm/+IpnLNbSg/267">TS</a>]

00:04:29   had well you know start start yeah so [<a href="https://overcast.fm/+IpnLNbSg/269">TS</a>]

00:04:33   well I'm definitely ready then all right [<a href="https://overcast.fm/+IpnLNbSg/273">TS</a>]

00:04:35   considering I thought that we had [<a href="https://overcast.fm/+IpnLNbSg/275">TS</a>]

00:04:36   started and in fact we had not started [<a href="https://overcast.fm/+IpnLNbSg/276">TS</a>]

00:04:38   then I would definitely say Murray this [<a href="https://overcast.fm/+IpnLNbSg/278">TS</a>]

00:04:40   this ain't no back to work [<a href="https://overcast.fm/+IpnLNbSg/280">TS</a>]

00:04:41   it's not like we start and then we [<a href="https://overcast.fm/+IpnLNbSg/281">TS</a>]

00:04:42   started and we really start the show [<a href="https://overcast.fm/+IpnLNbSg/282">TS</a>]

00:04:44   gets better as that show goes on and we [<a href="https://overcast.fm/+IpnLNbSg/284">TS</a>]

00:04:46   need the problem is you get a warm [<a href="https://overcast.fm/+IpnLNbSg/286">TS</a>]

00:04:47   Merlin up he ki he starts cold and he [<a href="https://overcast.fm/+IpnLNbSg/287">TS</a>]

00:04:49   thinks he's doing you know he thinks [<a href="https://overcast.fm/+IpnLNbSg/289">TS</a>]

00:04:51   he's doing all right and then you [<a href="https://overcast.fm/+IpnLNbSg/291">TS</a>]

00:04:53   compare that to 20 minutes later he's on [<a href="https://overcast.fm/+IpnLNbSg/293">TS</a>]

00:04:55   fire you start out and you're pretty [<a href="https://overcast.fm/+IpnLNbSg/295">TS</a>]

00:04:58   much level-headed the whole way through [<a href="https://overcast.fm/+IpnLNbSg/298">TS</a>]

00:04:59   or whatever the equivalent of that is [<a href="https://overcast.fm/+IpnLNbSg/299">TS</a>]

00:05:01   for you all right [<a href="https://overcast.fm/+IpnLNbSg/301">TS</a>]

00:05:03   then we have two small items that follow [<a href="https://overcast.fm/+IpnLNbSg/303">TS</a>]

00:05:06   up the best and worst kind of follow up [<a href="https://overcast.fm/+IpnLNbSg/306">TS</a>]

00:05:09   what is the best numbers kind of follow [<a href="https://overcast.fm/+IpnLNbSg/309">TS</a>]

00:05:10   it was the best of follow ups it was the [<a href="https://overcast.fm/+IpnLNbSg/310">TS</a>]

00:05:12   worst of follow ups yeah [<a href="https://overcast.fm/+IpnLNbSg/312">TS</a>]

00:05:14   it's pronunciation follow up oh it is [<a href="https://overcast.fm/+IpnLNbSg/314">TS</a>]

00:05:17   the worst probably it's always the worst [<a href="https://overcast.fm/+IpnLNbSg/317">TS</a>]

00:05:19   if you don't care about these things but [<a href="https://overcast.fm/+IpnLNbSg/319">TS</a>]

00:05:20   it's also the best okay all right so I [<a href="https://overcast.fm/+IpnLNbSg/320">TS</a>]

00:05:24   don't even know why this is in my notes [<a href="https://overcast.fm/+IpnLNbSg/324">TS</a>]

00:05:25   here but it is so I assume I said the [<a href="https://overcast.fm/+IpnLNbSg/325">TS</a>]

00:05:27   name of a burner VI ng e the science [<a href="https://overcast.fm/+IpnLNbSg/327">TS</a>]

00:05:32   fiction author that I say that on the [<a href="https://overcast.fm/+IpnLNbSg/332">TS</a>]

00:05:33   show at any point hmm it seems like the [<a href="https://overcast.fm/+IpnLNbSg/333">TS</a>]

00:05:39   only reason I can imagine it would be in [<a href="https://overcast.fm/+IpnLNbSg/339">TS</a>]

00:05:41   my notes is that I settled on this show [<a href="https://overcast.fm/+IpnLNbSg/341">TS</a>]

00:05:43   well anyway it's in my notes so I'm [<a href="https://overcast.fm/+IpnLNbSg/343">TS</a>]

00:05:45   going to go to so that science fiction [<a href="https://overcast.fm/+IpnLNbSg/345">TS</a>]

00:05:47   author girl in a fan of his last name [<a href="https://overcast.fm/+IpnLNbSg/347">TS</a>]

00:05:49   spelled VI ng E is apparently pronounced [<a href="https://overcast.fm/+IpnLNbSg/349">TS</a>]

00:05:52   vinji and not Vinge Blanche said in my [<a href="https://overcast.fm/+IpnLNbSg/352">TS</a>]

00:05:58   head through my entire life and many [<a href="https://overcast.fm/+IpnLNbSg/358">TS</a>]

00:06:00   times out loud VI ng is VIN G I've got [<a href="https://overcast.fm/+IpnLNbSg/360">TS</a>]

00:06:04   that like secondhand from people who [<a href="https://overcast.fm/+IpnLNbSg/364">TS</a>]

00:06:07   have talked to the man himself and [<a href="https://overcast.fm/+IpnLNbSg/367">TS</a>]

00:06:09   millions all the people who are also [<a href="https://overcast.fm/+IpnLNbSg/369">TS</a>]

00:06:11   convinced that's the way you say his [<a href="https://overcast.fm/+IpnLNbSg/371">TS</a>]

00:06:12   name because they probably heard him [<a href="https://overcast.fm/+IpnLNbSg/372">TS</a>]

00:06:13   talk or seen a pronunciation guide or [<a href="https://overcast.fm/+IpnLNbSg/373">TS</a>]

00:06:15   read it on Wikipedia but ever vinji that [<a href="https://overcast.fm/+IpnLNbSg/375">TS</a>]

00:06:17   kind of blew my mind because it was a [<a href="https://overcast.fm/+IpnLNbSg/377">TS</a>]

00:06:19   one name I didn't think I was [<a href="https://overcast.fm/+IpnLNbSg/379">TS</a>]

00:06:20   mispronouncing but apparently I was and [<a href="https://overcast.fm/+IpnLNbSg/380">TS</a>]

00:06:23   the next one that I know I did mention [<a href="https://overcast.fm/+IpnLNbSg/383">TS</a>]

00:06:25   on this show a couple of times and [<a href="https://overcast.fm/+IpnLNbSg/385">TS</a>]

00:06:27   someone I felt compelled to write in [<a href="https://overcast.fm/+IpnLNbSg/387">TS</a>]

00:06:30   after hearing it on multiple shows marry [<a href="https://overcast.fm/+IpnLNbSg/390">TS</a>]

00:06:31   me mangle it is the video game [<a href="https://overcast.fm/+IpnLNbSg/391">TS</a>]

00:06:33   originally a PlayStation 2 video game [<a href="https://overcast.fm/+IpnLNbSg/393">TS</a>]

00:06:35   and now remastered for the PlayStation 3 [<a href="https://overcast.fm/+IpnLNbSg/395">TS</a>]

00:06:37   the name of the game is spelled ICO [<a href="https://overcast.fm/+IpnLNbSg/397">TS</a>]

00:06:40   and I've always been pronouncing that as [<a href="https://overcast.fm/+IpnLNbSg/400">TS</a>]

00:06:43   ICO I don't know why I've chosen to [<a href="https://overcast.fm/+IpnLNbSg/403">TS</a>]

00:06:46   pronounce it that way but that's just [<a href="https://overcast.fm/+IpnLNbSg/406">TS</a>]

00:06:47   the way keep No [<a href="https://overcast.fm/+IpnLNbSg/407">TS</a>]

00:06:50   I've been saying it apparently that's [<a href="https://overcast.fm/+IpnLNbSg/410">TS</a>]

00:06:51   wrong well this is from Alex montine I'm [<a href="https://overcast.fm/+IpnLNbSg/411">TS</a>]

00:06:56   sorry Alex if I'm mispronouncing your [<a href="https://overcast.fm/+IpnLNbSg/416">TS</a>]

00:06:57   name mu n tean and he didn't really [<a href="https://overcast.fm/+IpnLNbSg/417">TS</a>]

00:07:01   clarify if he lives in Japan speaks [<a href="https://overcast.fm/+IpnLNbSg/421">TS</a>]

00:07:04   Japanese or just learned it or whatever [<a href="https://overcast.fm/+IpnLNbSg/424">TS</a>]

00:07:06   but apparently the name in on the [<a href="https://overcast.fm/+IpnLNbSg/426">TS</a>]

00:07:10   Japanese game is two characters and [<a href="https://overcast.fm/+IpnLNbSg/430">TS</a>]

00:07:11   first character is pronounced like a [<a href="https://overcast.fm/+IpnLNbSg/431">TS</a>]

00:07:14   like the letter e like E and the second [<a href="https://overcast.fm/+IpnLNbSg/434">TS</a>]

00:07:16   character is pronounced ko so it should [<a href="https://overcast.fm/+IpnLNbSg/436">TS</a>]

00:07:18   be eco not Aiko and what he says about [<a href="https://overcast.fm/+IpnLNbSg/438">TS</a>]

00:07:22   it is uh in Japanese it's a made-up word [<a href="https://overcast.fm/+IpnLNbSg/442">TS</a>]

00:07:24   as far as he knows it says it doesn't [<a href="https://overcast.fm/+IpnLNbSg/444">TS</a>]

00:07:26   have any meaning that's why it's written [<a href="https://overcast.fm/+IpnLNbSg/446">TS</a>]

00:07:27   in katakana which is the sole very used [<a href="https://overcast.fm/+IpnLNbSg/447">TS</a>]

00:07:30   for most foreign names or loan words and [<a href="https://overcast.fm/+IpnLNbSg/450">TS</a>]

00:07:33   Japanese this I think is a couple of [<a href="https://overcast.fm/+IpnLNbSg/453">TS</a>]

00:07:34   phonetic alphabets but katakana is one [<a href="https://overcast.fm/+IpnLNbSg/454">TS</a>]

00:07:36   of them and there's one pronunciation [<a href="https://overcast.fm/+IpnLNbSg/456">TS</a>]

00:07:37   for each symbol no matter what the [<a href="https://overcast.fm/+IpnLNbSg/457">TS</a>]

00:07:39   context so it's not like English where [<a href="https://overcast.fm/+IpnLNbSg/459">TS</a>]

00:07:41   the same letters can be pronounced [<a href="https://overcast.fm/+IpnLNbSg/461">TS</a>]

00:07:42   twenty different ways depending on where [<a href="https://overcast.fm/+IpnLNbSg/462">TS</a>]

00:07:44   they are completely silent or whatever [<a href="https://overcast.fm/+IpnLNbSg/464">TS</a>]

00:07:45   it's so it's very clear in Japanese [<a href="https://overcast.fm/+IpnLNbSg/465">TS</a>]

00:07:47   these doing ours it's eco instead of [<a href="https://overcast.fm/+IpnLNbSg/467">TS</a>]

00:07:48   Eiko now I still am unsure what the game [<a href="https://overcast.fm/+IpnLNbSg/468">TS</a>]

00:07:54   manufacturer Sony or whatever intends [<a href="https://overcast.fm/+IpnLNbSg/474">TS</a>]

00:07:56   for the American pronunciation of this [<a href="https://overcast.fm/+IpnLNbSg/476">TS</a>]

00:07:58   game today clearly this is what the game [<a href="https://overcast.fm/+IpnLNbSg/478">TS</a>]

00:07:59   should be called in Japanese but there [<a href="https://overcast.fm/+IpnLNbSg/479">TS</a>]

00:08:00   are many cases where words in English [<a href="https://overcast.fm/+IpnLNbSg/480">TS</a>]

00:08:04   eventually have different pronunciations [<a href="https://overcast.fm/+IpnLNbSg/484">TS</a>]

00:08:06   in the words and other languages and [<a href="https://overcast.fm/+IpnLNbSg/486">TS</a>]

00:08:07   even for products they they will say [<a href="https://overcast.fm/+IpnLNbSg/487">TS</a>]

00:08:09   well you know even though this is how [<a href="https://overcast.fm/+IpnLNbSg/489">TS</a>]

00:08:11   you pronounce it if you're pronouncing [<a href="https://overcast.fm/+IpnLNbSg/491">TS</a>]

00:08:12   your name correctly in French or in [<a href="https://overcast.fm/+IpnLNbSg/492">TS</a>]

00:08:14   Japanese or whatever in English the [<a href="https://overcast.fm/+IpnLNbSg/494">TS</a>]

00:08:15   pronunciation is different [<a href="https://overcast.fm/+IpnLNbSg/495">TS</a>]

00:08:16   ah but it's really difficult to find an [<a href="https://overcast.fm/+IpnLNbSg/496">TS</a>]

00:08:19   authoritative source it like who'd you [<a href="https://overcast.fm/+IpnLNbSg/499">TS</a>]

00:08:20   ask would you ask the game developers [<a href="https://overcast.fm/+IpnLNbSg/500">TS</a>]

00:08:22   well they're all Japanese they don't [<a href="https://overcast.fm/+IpnLNbSg/502">TS</a>]

00:08:24   really care how the game is pronounced [<a href="https://overcast.fm/+IpnLNbSg/504">TS</a>]

00:08:25   in their country would you ask Sony [<a href="https://overcast.fm/+IpnLNbSg/505">TS</a>]

00:08:27   itself maybe they have an official [<a href="https://overcast.fm/+IpnLNbSg/507">TS</a>]

00:08:29   pronunciation I don't know uh so anyway [<a href="https://overcast.fm/+IpnLNbSg/509">TS</a>]

00:08:32   I I will assume that Eco is the correct [<a href="https://overcast.fm/+IpnLNbSg/512">TS</a>]

00:08:35   pronunciation I'm not sure I will be [<a href="https://overcast.fm/+IpnLNbSg/515">TS</a>]

00:08:37   able to stop myself from saying Aiko ah [<a href="https://overcast.fm/+IpnLNbSg/517">TS</a>]

00:08:39   I'll have to help to sleep on that for a [<a href="https://overcast.fm/+IpnLNbSg/519">TS</a>]

00:08:41   while and decide we're going to go [<a href="https://overcast.fm/+IpnLNbSg/521">TS</a>]

00:08:44   that's it for my follow-up to [<a href="https://overcast.fm/+IpnLNbSg/524">TS</a>]

00:08:47   pronunciation topics yeah I really [<a href="https://overcast.fm/+IpnLNbSg/527">TS</a>]

00:08:52   looked through them like this is really [<a href="https://overcast.fm/+IpnLNbSg/532">TS</a>]

00:08:53   all to follow up I have I [<a href="https://overcast.fm/+IpnLNbSg/533">TS</a>]

00:08:54   really have I think these thieves AUB's [<a href="https://overcast.fm/+IpnLNbSg/534">TS</a>]

00:08:56   bio life discussion expunged a lot of [<a href="https://overcast.fm/+IpnLNbSg/536">TS</a>]

00:09:00   fault I think maybe I have a few other [<a href="https://overcast.fm/+IpnLNbSg/540">TS</a>]

00:09:03   items that are related that aren't [<a href="https://overcast.fm/+IpnLNbSg/543">TS</a>]

00:09:04   really follow up but they're just like [<a href="https://overcast.fm/+IpnLNbSg/544">TS</a>]

00:09:05   reader mail or reader questions that I [<a href="https://overcast.fm/+IpnLNbSg/545">TS</a>]

00:09:07   could use to spawn other topics but [<a href="https://overcast.fm/+IpnLNbSg/547">TS</a>]

00:09:10   that's not gonna be today today do [<a href="https://overcast.fm/+IpnLNbSg/550">TS</a>]

00:09:12   remember what our topic is going to be [<a href="https://overcast.fm/+IpnLNbSg/552">TS</a>]

00:09:13   today can you have any guesses hmm nope [<a href="https://overcast.fm/+IpnLNbSg/553">TS</a>]

00:09:19   from a long time ago Microsoft again [<a href="https://overcast.fm/+IpnLNbSg/559">TS</a>]

00:09:24   yeah I'll talk about what else Microsoft [<a href="https://overcast.fm/+IpnLNbSg/564">TS</a>]

00:09:26   those how did we get off of that I think [<a href="https://overcast.fm/+IpnLNbSg/566">TS</a>]

00:09:29   the bio came a bio cannon I was there [<a href="https://overcast.fm/+IpnLNbSg/569">TS</a>]

00:09:31   was two episodes honey before that we [<a href="https://overcast.fm/+IpnLNbSg/571">TS</a>]

00:09:34   were off track on something anyway we're [<a href="https://overcast.fm/+IpnLNbSg/574">TS</a>]

00:09:38   finally wrapping around to it my notes [<a href="https://overcast.fm/+IpnLNbSg/578">TS</a>]

00:09:39   from a month ago are still here uh and [<a href="https://overcast.fm/+IpnLNbSg/579">TS</a>]

00:09:43   interestingly when I was gathering stuff [<a href="https://overcast.fm/+IpnLNbSg/583">TS</a>]

00:09:46   up for it I was reading an article [<a href="https://overcast.fm/+IpnLNbSg/586">TS</a>]

00:09:47   yesterday there was a article that was [<a href="https://overcast.fm/+IpnLNbSg/587">TS</a>]

00:09:50   published on the 19th that is a good way [<a href="https://overcast.fm/+IpnLNbSg/590">TS</a>]

00:09:53   to sort of enter in on this topic an [<a href="https://overcast.fm/+IpnLNbSg/593">TS</a>]

00:09:56   article didn't exist when I originally [<a href="https://overcast.fm/+IpnLNbSg/596">TS</a>]

00:09:57   made my notes but I just add to them so [<a href="https://overcast.fm/+IpnLNbSg/597">TS</a>]

00:09:59   this is an article in Forbes magazine by [<a href="https://overcast.fm/+IpnLNbSg/599">TS</a>]

00:10:01   Steve Denning and it's an article about [<a href="https://overcast.fm/+IpnLNbSg/601">TS</a>]

00:10:05   why companies die and it yeah it's a [<a href="https://overcast.fm/+IpnLNbSg/605">TS</a>]

00:10:09   quote it's quoting from Peggy Noonan who [<a href="https://overcast.fm/+IpnLNbSg/609">TS</a>]

00:10:12   I don't know but uh and then she's [<a href="https://overcast.fm/+IpnLNbSg/612">TS</a>]

00:10:15   quoting from the jobs bio and then Steve [<a href="https://overcast.fm/+IpnLNbSg/615">TS</a>]

00:10:17   Denning the author of this article is [<a href="https://overcast.fm/+IpnLNbSg/617">TS</a>]

00:10:19   talking about both of those things and I [<a href="https://overcast.fm/+IpnLNbSg/619">TS</a>]

00:10:21   assume also promoting his book which is [<a href="https://overcast.fm/+IpnLNbSg/621">TS</a>]

00:10:24   called radical management which I'm [<a href="https://overcast.fm/+IpnLNbSg/624">TS</a>]

00:10:26   missioning ties into all this so the [<a href="https://overcast.fm/+IpnLNbSg/626">TS</a>]

00:10:29   quote from jobs this is from the bio I [<a href="https://overcast.fm/+IpnLNbSg/629">TS</a>]

00:10:32   know I know I said I'm a Microsoft we'll [<a href="https://overcast.fm/+IpnLNbSg/632">TS</a>]

00:10:33   get into the jobs bio but trust me as [<a href="https://overcast.fm/+IpnLNbSg/633">TS</a>]

00:10:35   well as we'll go somewhere this is a [<a href="https://overcast.fm/+IpnLNbSg/635">TS</a>]

00:10:38   quote from jobs from the bio it says how [<a href="https://overcast.fm/+IpnLNbSg/638">TS</a>]

00:10:40   companies die or how they decline or [<a href="https://overcast.fm/+IpnLNbSg/640">TS</a>]

00:10:42   whatever the company does a great job [<a href="https://overcast.fm/+IpnLNbSg/642">TS</a>]

00:10:44   innovates and becomes a monopoly or [<a href="https://overcast.fm/+IpnLNbSg/644">TS</a>]

00:10:45   close to it in some field and then the [<a href="https://overcast.fm/+IpnLNbSg/645">TS</a>]

00:10:47   quality of the product becomes less [<a href="https://overcast.fm/+IpnLNbSg/647">TS</a>]

00:10:48   important the company starts valuing [<a href="https://overcast.fm/+IpnLNbSg/648">TS</a>]

00:10:50   great salesmen because they're the ones [<a href="https://overcast.fm/+IpnLNbSg/650">TS</a>]

00:10:52   who can move the needle on revenues and [<a href="https://overcast.fm/+IpnLNbSg/652">TS</a>]

00:10:53   move the needle is CEO speak for you [<a href="https://overcast.fm/+IpnLNbSg/653">TS</a>]

00:10:58   know you say you've got a monopoly in [<a href="https://overcast.fm/+IpnLNbSg/658">TS</a>]

00:11:00   your field and what companies and wall [<a href="https://overcast.fm/+IpnLNbSg/660">TS</a>]

00:11:03   street want to see is you need to be [<a href="https://overcast.fm/+IpnLNbSg/663">TS</a>]

00:11:05   constantly growing so once you're [<a href="https://overcast.fm/+IpnLNbSg/665">TS</a>]

00:11:06   selling like 90 [<a href="https://overcast.fm/+IpnLNbSg/666">TS</a>]

00:11:07   five percent of the customers it's much [<a href="https://overcast.fm/+IpnLNbSg/667">TS</a>]

00:11:09   more difficult to have the next quarter [<a href="https://overcast.fm/+IpnLNbSg/669">TS</a>]

00:11:11   be like double this quarter or ten [<a href="https://overcast.fm/+IpnLNbSg/671">TS</a>]

00:11:13   percent of audience moving the needle is [<a href="https://overcast.fm/+IpnLNbSg/673">TS</a>]

00:11:14   like how can you how can you show an [<a href="https://overcast.fm/+IpnLNbSg/674">TS</a>]

00:11:17   improvement in our financial results how [<a href="https://overcast.fm/+IpnLNbSg/677">TS</a>]

00:11:19   can you show that our company is doing [<a href="https://overcast.fm/+IpnLNbSg/679">TS</a>]

00:11:20   better than it did last quarter once [<a href="https://overcast.fm/+IpnLNbSg/680">TS</a>]

00:11:22   you've saturated the market the way you [<a href="https://overcast.fm/+IpnLNbSg/682">TS</a>]

00:11:24   can get those last percent is you know [<a href="https://overcast.fm/+IpnLNbSg/684">TS</a>]

00:11:26   is the the company starts hinging on [<a href="https://overcast.fm/+IpnLNbSg/686">TS</a>]

00:11:29   sales people because then you need like [<a href="https://overcast.fm/+IpnLNbSg/689">TS</a>]

00:11:30   salesmen to sell those last percentages [<a href="https://overcast.fm/+IpnLNbSg/690">TS</a>]

00:11:32   you really just make sure you keep [<a href="https://overcast.fm/+IpnLNbSg/692">TS</a>]

00:11:33   reselling and re upping those contracts [<a href="https://overcast.fm/+IpnLNbSg/693">TS</a>]

00:11:35   for whatever it is that your company has [<a href="https://overcast.fm/+IpnLNbSg/695">TS</a>]

00:11:37   a monopoly for and Steve Denning [<a href="https://overcast.fm/+IpnLNbSg/697">TS</a>]

00:11:41   commenting on this he says in the [<a href="https://overcast.fm/+IpnLNbSg/701">TS</a>]

00:11:42   article it's not just the salesmen it's [<a href="https://overcast.fm/+IpnLNbSg/702">TS</a>]

00:11:44   also the accountants in the money men [<a href="https://overcast.fm/+IpnLNbSg/704">TS</a>]

00:11:45   who who searched the firm high and low [<a href="https://overcast.fm/+IpnLNbSg/705">TS</a>]

00:11:47   to find new and ingenious ways to cut [<a href="https://overcast.fm/+IpnLNbSg/707">TS</a>]

00:11:48   costs or even eliminate paying taxes the [<a href="https://overcast.fm/+IpnLNbSg/708">TS</a>]

00:11:51   activities of these people further [<a href="https://overcast.fm/+IpnLNbSg/711">TS</a>]

00:11:52   dispute the creators the product [<a href="https://overcast.fm/+IpnLNbSg/712">TS</a>]

00:11:54   engineers and designers and also crimps [<a href="https://overcast.fm/+IpnLNbSg/714">TS</a>]

00:11:55   the firm's ability to add value to its [<a href="https://overcast.fm/+IpnLNbSg/715">TS</a>]

00:11:57   customers but because the accountants [<a href="https://overcast.fm/+IpnLNbSg/717">TS</a>]

00:11:59   appear to be adding to the firm's short [<a href="https://overcast.fm/+IpnLNbSg/719">TS</a>]

00:12:00   term profitability as a class they're [<a href="https://overcast.fm/+IpnLNbSg/720">TS</a>]

00:12:02   also celebrated and well rewarded even [<a href="https://overcast.fm/+IpnLNbSg/722">TS</a>]

00:12:04   as their activities systematically kill [<a href="https://overcast.fm/+IpnLNbSg/724">TS</a>]

00:12:06   the firm's future so this is same the [<a href="https://overcast.fm/+IpnLNbSg/726">TS</a>]

00:12:07   money men like how can how can we show [<a href="https://overcast.fm/+IpnLNbSg/727">TS</a>]

00:12:09   better results well we're already [<a href="https://overcast.fm/+IpnLNbSg/729">TS</a>]

00:12:11   selling everybody we can possibly sell [<a href="https://overcast.fm/+IpnLNbSg/731">TS</a>]

00:12:12   to let CEO in cut costs let's say we can [<a href="https://overcast.fm/+IpnLNbSg/732">TS</a>]

00:12:14   cut corners on our manufacturing let's [<a href="https://overcast.fm/+IpnLNbSg/734">TS</a>]

00:12:16   see how we can find a way you know two [<a href="https://overcast.fm/+IpnLNbSg/736">TS</a>]

00:12:17   tax shelters for our income and the [<a href="https://overcast.fm/+IpnLNbSg/737">TS</a>]

00:12:19   people who do this end up being rewarded [<a href="https://overcast.fm/+IpnLNbSg/739">TS</a>]

00:12:22   if it's like oh you know the salesman [<a href="https://overcast.fm/+IpnLNbSg/742">TS</a>]

00:12:23   the guys who are you know increasing our [<a href="https://overcast.fm/+IpnLNbSg/743">TS</a>]

00:12:26   revenues each quarter and these money [<a href="https://overcast.fm/+IpnLNbSg/746">TS</a>]

00:12:29   guys and the accountants are finding [<a href="https://overcast.fm/+IpnLNbSg/749">TS</a>]

00:12:30   ways to increase our profits by lowering [<a href="https://overcast.fm/+IpnLNbSg/750">TS</a>]

00:12:31   our cost right so becomes like this [<a href="https://overcast.fm/+IpnLNbSg/751">TS</a>]

00:12:34   weird numbers game uh and Denning calls [<a href="https://overcast.fm/+IpnLNbSg/754">TS</a>]

00:12:36   this playing defense instead of playing [<a href="https://overcast.fm/+IpnLNbSg/756">TS</a>]

00:12:39   offense um and because he's saying any [<a href="https://overcast.fm/+IpnLNbSg/759">TS</a>]

00:12:42   article it's easier to milk the cash cow [<a href="https://overcast.fm/+IpnLNbSg/762">TS</a>]

00:12:43   than to add new value so you're saying [<a href="https://overcast.fm/+IpnLNbSg/763">TS</a>]

00:12:45   well why don't you know so say you get a [<a href="https://overcast.fm/+IpnLNbSg/765">TS</a>]

00:12:47   monopoly in one market why is the [<a href="https://overcast.fm/+IpnLNbSg/767">TS</a>]

00:12:48   strategy then to do all this stuff to [<a href="https://overcast.fm/+IpnLNbSg/768">TS</a>]

00:12:52   you know uh find get the sales people [<a href="https://overcast.fm/+IpnLNbSg/772">TS</a>]

00:12:55   really cranking to make sure you don't [<a href="https://overcast.fm/+IpnLNbSg/775">TS</a>]

00:12:56   lose any of the ground you have and [<a href="https://overcast.fm/+IpnLNbSg/776">TS</a>]

00:12:57   renew those contracts and try to get a [<a href="https://overcast.fm/+IpnLNbSg/777">TS</a>]

00:12:59   little bit more money out of each person [<a href="https://overcast.fm/+IpnLNbSg/779">TS</a>]

00:13:00   each contract and have the accountants [<a href="https://overcast.fm/+IpnLNbSg/780">TS</a>]

00:13:02   figure out how to lower your cost [<a href="https://overcast.fm/+IpnLNbSg/782">TS</a>]

00:13:03   because that'll increase your profit [<a href="https://overcast.fm/+IpnLNbSg/783">TS</a>]

00:13:04   margins just little by little and then [<a href="https://overcast.fm/+IpnLNbSg/784">TS</a>]

00:13:05   reward those people for doing it but [<a href="https://overcast.fm/+IpnLNbSg/785">TS</a>]

00:13:06   that's defense it saying you know oh we [<a href="https://overcast.fm/+IpnLNbSg/786">TS</a>]

00:13:08   got this we've got this thing we've got [<a href="https://overcast.fm/+IpnLNbSg/788">TS</a>]

00:13:09   a good thing going here we've got it a [<a href="https://overcast.fm/+IpnLNbSg/789">TS</a>]

00:13:10   near-monopoly in this market we just got [<a href="https://overcast.fm/+IpnLNbSg/790">TS</a>]

00:13:12   to hold on to it that's playing defense [<a href="https://overcast.fm/+IpnLNbSg/792">TS</a>]

00:13:14   instead of playing offense which is [<a href="https://overcast.fm/+IpnLNbSg/794">TS</a>]

00:13:15   alright that's great we did this thing [<a href="https://overcast.fm/+IpnLNbSg/795">TS</a>]

00:13:17   we're dominant and whatever what are we [<a href="https://overcast.fm/+IpnLNbSg/797">TS</a>]

00:13:18   gonna do next and that's much harder and [<a href="https://overcast.fm/+IpnLNbSg/798">TS</a>]

00:13:21   or scary I've talked about this before [<a href="https://overcast.fm/+IpnLNbSg/801">TS</a>]

00:13:22   as the most important lesson of Steve [<a href="https://overcast.fm/+IpnLNbSg/802">TS</a>]

00:13:24   Jobs that you know he showed the large [<a href="https://overcast.fm/+IpnLNbSg/804">TS</a>]

00:13:26   companies don't have to be you know [<a href="https://overcast.fm/+IpnLNbSg/806">TS</a>]

00:13:29   don't have to play defense don't have to [<a href="https://overcast.fm/+IpnLNbSg/809">TS</a>]

00:13:31   be beholding to shareholders in Wall [<a href="https://overcast.fm/+IpnLNbSg/811">TS</a>]

00:13:33   Street and just do the the defensive [<a href="https://overcast.fm/+IpnLNbSg/813">TS</a>]

00:13:35   things and at the very end of this thing [<a href="https://overcast.fm/+IpnLNbSg/815">TS</a>]

00:13:40   they were talking about why it's easier [<a href="https://overcast.fm/+IpnLNbSg/820">TS</a>]

00:13:42   to it's more difficult to add value than [<a href="https://overcast.fm/+IpnLNbSg/822">TS</a>]

00:13:44   to have cost another reason he lists is [<a href="https://overcast.fm/+IpnLNbSg/824">TS</a>]

00:13:47   that these executives have found ways to [<a href="https://overcast.fm/+IpnLNbSg/827">TS</a>]

00:13:49   reward themselves lavishly as Upton [<a href="https://overcast.fm/+IpnLNbSg/829">TS</a>]

00:13:52   Sinclair noted it's difficult to get a [<a href="https://overcast.fm/+IpnLNbSg/832">TS</a>]

00:13:53   man to understand something when his [<a href="https://overcast.fm/+IpnLNbSg/833">TS</a>]

00:13:54   salary depends on his not understanding [<a href="https://overcast.fm/+IpnLNbSg/834">TS</a>]

00:13:56   it so this is just the worst of the [<a href="https://overcast.fm/+IpnLNbSg/836">TS</a>]

00:13:58   worst where the company starts playing [<a href="https://overcast.fm/+IpnLNbSg/838">TS</a>]

00:14:00   defense the people who get rewarded our [<a href="https://overcast.fm/+IpnLNbSg/840">TS</a>]

00:14:02   salespeople and accountants and all the [<a href="https://overcast.fm/+IpnLNbSg/842">TS</a>]

00:14:05   rewards they reap instead of being [<a href="https://overcast.fm/+IpnLNbSg/845">TS</a>]

00:14:07   folded back into the company because I [<a href="https://overcast.fm/+IpnLNbSg/847">TS</a>]

00:14:08   wouldn't you know what if the company [<a href="https://overcast.fm/+IpnLNbSg/848">TS</a>]

00:14:09   need money for we already know we're [<a href="https://overcast.fm/+IpnLNbSg/849">TS</a>]

00:14:10   doing we have a monopoly in this market [<a href="https://overcast.fm/+IpnLNbSg/850">TS</a>]

00:14:11   or whatever we don't need any money on [<a href="https://overcast.fm/+IpnLNbSg/851">TS</a>]

00:14:13   R&D or to make new products or whatever [<a href="https://overcast.fm/+IpnLNbSg/853">TS</a>]

00:14:15   let's just reward ourselves big bonuses [<a href="https://overcast.fm/+IpnLNbSg/855">TS</a>]

00:14:17   pay off the salespeople you know it [<a href="https://overcast.fm/+IpnLNbSg/857">TS</a>]

00:14:19   becomes a little Club where this company [<a href="https://overcast.fm/+IpnLNbSg/859">TS</a>]

00:14:22   with a monopoly in a field becomes a way [<a href="https://overcast.fm/+IpnLNbSg/862">TS</a>]

00:14:23   to make a small number of people very [<a href="https://overcast.fm/+IpnLNbSg/863">TS</a>]

00:14:25   rich for simply maintaining that [<a href="https://overcast.fm/+IpnLNbSg/865">TS</a>]

00:14:27   monopoly but that's really the worst of [<a href="https://overcast.fm/+IpnLNbSg/867">TS</a>]

00:14:28   the worst [<a href="https://overcast.fm/+IpnLNbSg/868">TS</a>]

00:14:29   that's the ultimate sickness of a [<a href="https://overcast.fm/+IpnLNbSg/869">TS</a>]

00:14:31   corporation right so we're going to talk [<a href="https://overcast.fm/+IpnLNbSg/871">TS</a>]

00:14:34   about what what ails Microsoft obviously [<a href="https://overcast.fm/+IpnLNbSg/874">TS</a>]

00:14:39   I'm leading into this because I think [<a href="https://overcast.fm/+IpnLNbSg/879">TS</a>]

00:14:41   the what ails Microsoft is they well [<a href="https://overcast.fm/+IpnLNbSg/881">TS</a>]

00:14:44   it's not as simple as saying they start [<a href="https://overcast.fm/+IpnLNbSg/884">TS</a>]

00:14:45   playing defense but the similarities to [<a href="https://overcast.fm/+IpnLNbSg/885">TS</a>]

00:14:47   this article this article which by the [<a href="https://overcast.fm/+IpnLNbSg/887">TS</a>]

00:14:49   way I don't think even mentions [<a href="https://overcast.fm/+IpnLNbSg/889">TS</a>]

00:14:50   Microsoft it mentioned like Xerox and [<a href="https://overcast.fm/+IpnLNbSg/890">TS</a>]

00:14:52   IBM and other companies that as the [<a href="https://overcast.fm/+IpnLNbSg/892">TS</a>]

00:14:53   example set of companies this so [<a href="https://overcast.fm/+IpnLNbSg/893">TS</a>]

00:14:56   Microsoft did get a near monopoly on a [<a href="https://overcast.fm/+IpnLNbSg/896">TS</a>]

00:14:59   market or a government certified [<a href="https://overcast.fm/+IpnLNbSg/899">TS</a>]

00:15:00   monopoly if you want to put it that way [<a href="https://overcast.fm/+IpnLNbSg/900">TS</a>]

00:15:02   in the United States on the desktop [<a href="https://overcast.fm/+IpnLNbSg/902">TS</a>]

00:15:04   computing market but did they start [<a href="https://overcast.fm/+IpnLNbSg/904">TS</a>]

00:15:08   playing defense I it can be argued that [<a href="https://overcast.fm/+IpnLNbSg/908">TS</a>]

00:15:11   Microsoft has Microsoft could have [<a href="https://overcast.fm/+IpnLNbSg/911">TS</a>]

00:15:14   written this article and say yes we're [<a href="https://overcast.fm/+IpnLNbSg/914">TS</a>]

00:15:15   aware of all these things we know that [<a href="https://overcast.fm/+IpnLNbSg/915">TS</a>]

00:15:17   we can't just defend we have to play [<a href="https://overcast.fm/+IpnLNbSg/917">TS</a>]

00:15:19   offense we have to try to enter new [<a href="https://overcast.fm/+IpnLNbSg/919">TS</a>]

00:15:20   markets we have to do all these things [<a href="https://overcast.fm/+IpnLNbSg/920">TS</a>]

00:15:21   right so the internet tidal wave memo [<a href="https://overcast.fm/+IpnLNbSg/921">TS</a>]

00:15:25   where Gates it was it came to realize [<a href="https://overcast.fm/+IpnLNbSg/925">TS</a>]

00:15:30   through the input of his subordinates [<a href="https://overcast.fm/+IpnLNbSg/930">TS</a>]

00:15:32   and stuff and just looking around that [<a href="https://overcast.fm/+IpnLNbSg/932">TS</a>]

00:15:33   the internet was a big deal [<a href="https://overcast.fm/+IpnLNbSg/933">TS</a>]

00:15:34   we just really need to turn this whole [<a href="https://overcast.fm/+IpnLNbSg/934">TS</a>]

00:15:35   company around and and get on this [<a href="https://overcast.fm/+IpnLNbSg/935">TS</a>]

00:15:37   internet thing everything has to be [<a href="https://overcast.fm/+IpnLNbSg/937">TS</a>]

00:15:38   about the internet and just you know [<a href="https://overcast.fm/+IpnLNbSg/938">TS</a>]

00:15:40   let's take this big company and turn it [<a href="https://overcast.fm/+IpnLNbSg/940">TS</a>]

00:15:41   and he was the big CEO and he made it [<a href="https://overcast.fm/+IpnLNbSg/941">TS</a>]

00:15:43   happen and he crushed Netscape which I'm [<a href="https://overcast.fm/+IpnLNbSg/943">TS</a>]

00:15:45   assuming he considered a victory not [<a href="https://overcast.fm/+IpnLNbSg/945">TS</a>]

00:15:46   perhaps not understanding a crushing [<a href="https://overcast.fm/+IpnLNbSg/946">TS</a>]

00:15:48   Netscape is not the same as defeating [<a href="https://overcast.fm/+IpnLNbSg/948">TS</a>]

00:15:51   the internet or becoming savvy on the [<a href="https://overcast.fm/+IpnLNbSg/951">TS</a>]

00:15:53   internet they created msn which the [<a href="https://overcast.fm/+IpnLNbSg/953">TS</a>]

00:15:55   money-loser for years because i thought [<a href="https://overcast.fm/+IpnLNbSg/955">TS</a>]

00:15:56   they were fighting AOL AOL wasn't a real [<a href="https://overcast.fm/+IpnLNbSg/956">TS</a>]

00:15:58   enemy to fight like Microsoft has been [<a href="https://overcast.fm/+IpnLNbSg/958">TS</a>]

00:15:59   trying to it hasn't said oh we're not [<a href="https://overcast.fm/+IpnLNbSg/959">TS</a>]

00:16:02   going to endure the Internet we're not [<a href="https://overcast.fm/+IpnLNbSg/962">TS</a>]

00:16:04   going to try to have an online service [<a href="https://overcast.fm/+IpnLNbSg/964">TS</a>]

00:16:05   and we're not going to be into web [<a href="https://overcast.fm/+IpnLNbSg/965">TS</a>]

00:16:06   browsers they've been trying to not be [<a href="https://overcast.fm/+IpnLNbSg/966">TS</a>]

00:16:08   defensive so you can't pin the the [<a href="https://overcast.fm/+IpnLNbSg/968">TS</a>]

00:16:12   sickness describe nazar I'll go exactly [<a href="https://overcast.fm/+IpnLNbSg/972">TS</a>]

00:16:14   on them in that regard and the Xbox and [<a href="https://overcast.fm/+IpnLNbSg/974">TS</a>]

00:16:17   stuff like that someone inside the [<a href="https://overcast.fm/+IpnLNbSg/977">TS</a>]

00:16:18   company says hey I think we should make [<a href="https://overcast.fm/+IpnLNbSg/978">TS</a>]

00:16:19   game consoles because that might be the [<a href="https://overcast.fm/+IpnLNbSg/979">TS</a>]

00:16:20   future of computing because it's all [<a href="https://overcast.fm/+IpnLNbSg/980">TS</a>]

00:16:22   about owning the living room and we have [<a href="https://overcast.fm/+IpnLNbSg/982">TS</a>]

00:16:24   the technology to get into that business [<a href="https://overcast.fm/+IpnLNbSg/984">TS</a>]

00:16:26   and we have PC games let's see if we can [<a href="https://overcast.fm/+IpnLNbSg/986">TS</a>]

00:16:27   adapt that to the Xbox and they lost [<a href="https://overcast.fm/+IpnLNbSg/987">TS</a>]

00:16:29   billions of billions of dollars over [<a href="https://overcast.fm/+IpnLNbSg/989">TS</a>]

00:16:31   many years but certainly you can't say [<a href="https://overcast.fm/+IpnLNbSg/991">TS</a>]

00:16:32   the Xbox is the case of them playing [<a href="https://overcast.fm/+IpnLNbSg/992">TS</a>]

00:16:34   defense right they are playing offense [<a href="https://overcast.fm/+IpnLNbSg/994">TS</a>]

00:16:36   this is just not doing a good job of it [<a href="https://overcast.fm/+IpnLNbSg/996">TS</a>]

00:16:39   all right the in many cases they chose [<a href="https://overcast.fm/+IpnLNbSg/999">TS</a>]

00:16:42   the wrong enemy or they spent a lot of [<a href="https://overcast.fm/+IpnLNbSg/1002">TS</a>]

00:16:44   money and were never successful in the [<a href="https://overcast.fm/+IpnLNbSg/1004">TS</a>]

00:16:45   case of msn like that's combination they [<a href="https://overcast.fm/+IpnLNbSg/1005">TS</a>]

00:16:48   all they chose the wrong enemy and they [<a href="https://overcast.fm/+IpnLNbSg/1008">TS</a>]

00:16:49   never really defeated enemy the enemy [<a href="https://overcast.fm/+IpnLNbSg/1009">TS</a>]

00:16:50   died of its own natural causes all the [<a href="https://overcast.fm/+IpnLNbSg/1010">TS</a>]

00:16:53   while they just lost money trying to [<a href="https://overcast.fm/+IpnLNbSg/1013">TS</a>]

00:16:55   attack it so how do I think this relates [<a href="https://overcast.fm/+IpnLNbSg/1015">TS</a>]

00:16:59   to what what I think Microsoft problem [<a href="https://overcast.fm/+IpnLNbSg/1019">TS</a>]

00:17:02   is the problem is not so much that they [<a href="https://overcast.fm/+IpnLNbSg/1022">TS</a>]

00:17:06   were going to be on defense all the time [<a href="https://overcast.fm/+IpnLNbSg/1026">TS</a>]

00:17:09   but guys just defend everything we have [<a href="https://overcast.fm/+IpnLNbSg/1029">TS</a>]

00:17:11   the problem is that all their offensive [<a href="https://overcast.fm/+IpnLNbSg/1031">TS</a>]

00:17:16   strategies in terms of like how we're [<a href="https://overcast.fm/+IpnLNbSg/1036">TS</a>]

00:17:19   going to break into a new market how we [<a href="https://overcast.fm/+IpnLNbSg/1039">TS</a>]

00:17:20   have to react to a threat so on and so [<a href="https://overcast.fm/+IpnLNbSg/1040">TS</a>]

00:17:21   forth that was all well and good but [<a href="https://overcast.fm/+IpnLNbSg/1041">TS</a>]

00:17:24   they were a big enough company they said [<a href="https://overcast.fm/+IpnLNbSg/1044">TS</a>]

00:17:26   while we do these offensive things oh [<a href="https://overcast.fm/+IpnLNbSg/1046">TS</a>]

00:17:28   and by the way we certainly can't do [<a href="https://overcast.fm/+IpnLNbSg/1048">TS</a>]

00:17:30   anything to lose what we've built right [<a href="https://overcast.fm/+IpnLNbSg/1050">TS</a>]

00:17:32   so they did all this offensive stuff but [<a href="https://overcast.fm/+IpnLNbSg/1052">TS</a>]

00:17:35   it was just a given that we must also [<a href="https://overcast.fm/+IpnLNbSg/1055">TS</a>]

00:17:37   protect windows in office which are [<a href="https://overcast.fm/+IpnLNbSg/1057">TS</a>]

00:17:38   their two big moneymakers obviously we [<a href="https://overcast.fm/+IpnLNbSg/1058">TS</a>]

00:17:41   will continue to protect them and we [<a href="https://overcast.fm/+IpnLNbSg/1061">TS</a>]

00:17:42   will you know go off on these new [<a href="https://overcast.fm/+IpnLNbSg/1062">TS</a>]

00:17:43   initiatives and try to do you know all [<a href="https://overcast.fm/+IpnLNbSg/1063">TS</a>]

00:17:45   these different things and try to work [<a href="https://overcast.fm/+IpnLNbSg/1065">TS</a>]

00:17:46   on a tablet computer and [<a href="https://overcast.fm/+IpnLNbSg/1066">TS</a>]

00:17:47   you know get into the gaming market in [<a href="https://overcast.fm/+IpnLNbSg/1067">TS</a>]

00:17:49   the online market and make a web browser [<a href="https://overcast.fm/+IpnLNbSg/1069">TS</a>]

00:17:50   you know but of course you know windows [<a href="https://overcast.fm/+IpnLNbSg/1070">TS</a>]

00:17:52   and office movie protected at all cost [<a href="https://overcast.fm/+IpnLNbSg/1072">TS</a>]

00:17:55   and so that's that's different than the [<a href="https://overcast.fm/+IpnLNbSg/1075">TS</a>]

00:18:00   Apple strategy which is go off and do [<a href="https://overcast.fm/+IpnLNbSg/1080">TS</a>]

00:18:02   the new thing and if the new thing [<a href="https://overcast.fm/+IpnLNbSg/1082">TS</a>]

00:18:04   totally destroys the old thing so be it [<a href="https://overcast.fm/+IpnLNbSg/1084">TS</a>]

00:18:06   so the example that would be the iPhone [<a href="https://overcast.fm/+IpnLNbSg/1086">TS</a>]

00:18:09   where the iPhone and iOS initiatives [<a href="https://overcast.fm/+IpnLNbSg/1089">TS</a>]

00:18:13   were launched at a time when the iPod [<a href="https://overcast.fm/+IpnLNbSg/1093">TS</a>]

00:18:16   was a huge percentage of Apple's [<a href="https://overcast.fm/+IpnLNbSg/1096">TS</a>]

00:18:17   revenues and they were dominant in the [<a href="https://overcast.fm/+IpnLNbSg/1097">TS</a>]

00:18:19   music player market and they didn't say [<a href="https://overcast.fm/+IpnLNbSg/1099">TS</a>]

00:18:21   well we're going to make this new iOS [<a href="https://overcast.fm/+IpnLNbSg/1101">TS</a>]

00:18:22   thing but of course we have to do [<a href="https://overcast.fm/+IpnLNbSg/1102">TS</a>]

00:18:24   everything we can to defend our 70% or [<a href="https://overcast.fm/+IpnLNbSg/1104">TS</a>]

00:18:26   whatever it was market share in the [<a href="https://overcast.fm/+IpnLNbSg/1106">TS</a>]

00:18:28   music player market of course we need to [<a href="https://overcast.fm/+IpnLNbSg/1108">TS</a>]

00:18:30   defend that they said look the our iPod [<a href="https://overcast.fm/+IpnLNbSg/1110">TS</a>]

00:18:33   market share revenues profit everything [<a href="https://overcast.fm/+IpnLNbSg/1113">TS</a>]

00:18:35   about it is going to start going down [<a href="https://overcast.fm/+IpnLNbSg/1115">TS</a>]

00:18:36   and that's okay as long as we're the one [<a href="https://overcast.fm/+IpnLNbSg/1116">TS</a>]

00:18:39   cannibalizing ourselves so they didn't [<a href="https://overcast.fm/+IpnLNbSg/1119">TS</a>]

00:18:41   do all sorts of bending over backwards [<a href="https://overcast.fm/+IpnLNbSg/1121">TS</a>]

00:18:43   and shenanigans to make sure their iPod [<a href="https://overcast.fm/+IpnLNbSg/1123">TS</a>]

00:18:45   you know revenues and sales and market [<a href="https://overcast.fm/+IpnLNbSg/1125">TS</a>]

00:18:47   share to stay exactly as it was and [<a href="https://overcast.fm/+IpnLNbSg/1127">TS</a>]

00:18:49   tried to grow and just defend it to [<a href="https://overcast.fm/+IpnLNbSg/1129">TS</a>]

00:18:50   death they said like if it dies dies of [<a href="https://overcast.fm/+IpnLNbSg/1130">TS</a>]

00:18:52   natural causes so be it the world has [<a href="https://overcast.fm/+IpnLNbSg/1132">TS</a>]

00:18:53   moved on it used to be the music players [<a href="https://overcast.fm/+IpnLNbSg/1133">TS</a>]

00:18:56   where where it was at now that a lot of [<a href="https://overcast.fm/+IpnLNbSg/1136">TS</a>]

00:18:57   that stuff is being subsumed into cell [<a href="https://overcast.fm/+IpnLNbSg/1137">TS</a>]

00:18:59   phones and that's what we're going to be [<a href="https://overcast.fm/+IpnLNbSg/1139">TS</a>]

00:19:00   next [<a href="https://overcast.fm/+IpnLNbSg/1140">TS</a>]

00:19:01   Microsoft has never done that Microsoft [<a href="https://overcast.fm/+IpnLNbSg/1141">TS</a>]

00:19:03   has never said we are going to do this [<a href="https://overcast.fm/+IpnLNbSg/1143">TS</a>]

00:19:05   game console initiative and we think [<a href="https://overcast.fm/+IpnLNbSg/1145">TS</a>]

00:19:09   that the game console is going to be the [<a href="https://overcast.fm/+IpnLNbSg/1149">TS</a>]

00:19:11   platform of the future and the PC is not [<a href="https://overcast.fm/+IpnLNbSg/1151">TS</a>]

00:19:13   so we expect game console revenue and [<a href="https://overcast.fm/+IpnLNbSg/1153">TS</a>]

00:19:16   profits and sales and everything to go [<a href="https://overcast.fm/+IpnLNbSg/1156">TS</a>]

00:19:18   up and we expect PC sales to go down so [<a href="https://overcast.fm/+IpnLNbSg/1158">TS</a>]

00:19:21   we're going to start we're going to [<a href="https://overcast.fm/+IpnLNbSg/1161">TS</a>]

00:19:22   start cannibalizing our own PC business [<a href="https://overcast.fm/+IpnLNbSg/1162">TS</a>]

00:19:23   by like selling people Microsoft Word [<a href="https://overcast.fm/+IpnLNbSg/1163">TS</a>]

00:19:25   and Xbox it's now this is a silly [<a href="https://overcast.fm/+IpnLNbSg/1165">TS</a>]

00:19:26   example obviously but I'm just saying [<a href="https://overcast.fm/+IpnLNbSg/1166">TS</a>]

00:19:27   like giving an example of a product that [<a href="https://overcast.fm/+IpnLNbSg/1167">TS</a>]

00:19:29   that Microsoft did produce they would [<a href="https://overcast.fm/+IpnLNbSg/1169">TS</a>]

00:19:33   never allow it to do things that hurt [<a href="https://overcast.fm/+IpnLNbSg/1173">TS</a>]

00:19:36   its other businesses so that's what [<a href="https://overcast.fm/+IpnLNbSg/1176">TS</a>]

00:19:39   that's the thing I have my notes here is [<a href="https://overcast.fm/+IpnLNbSg/1179">TS</a>]

00:19:41   that Microsoft has been defined by the [<a href="https://overcast.fm/+IpnLNbSg/1181">TS</a>]

00:19:42   fear of losing what it's built all right [<a href="https://overcast.fm/+IpnLNbSg/1182">TS</a>]

00:19:45   they they are afraid of losing that big [<a href="https://overcast.fm/+IpnLNbSg/1185">TS</a>]

00:19:49   thing they built which is dominant to [<a href="https://overcast.fm/+IpnLNbSg/1189">TS</a>]

00:19:51   the desktop operating system ah [<a href="https://overcast.fm/+IpnLNbSg/1191">TS</a>]

00:19:54   either that or they've never they've [<a href="https://overcast.fm/+IpnLNbSg/1194">TS</a>]

00:19:56   never produced anything they thought [<a href="https://overcast.fm/+IpnLNbSg/1196">TS</a>]

00:19:58   potentially could cannibalize their [<a href="https://overcast.fm/+IpnLNbSg/1198">TS</a>]

00:20:00   existing [<a href="https://overcast.fm/+IpnLNbSg/1200">TS</a>]

00:20:01   business-like you say well the Xbox's is [<a href="https://overcast.fm/+IpnLNbSg/1201">TS</a>]

00:20:03   an example what do they make that could [<a href="https://overcast.fm/+IpnLNbSg/1203">TS</a>]

00:20:05   possibly cannibalize their existing [<a href="https://overcast.fm/+IpnLNbSg/1205">TS</a>]

00:20:07   business maybe they've only introduced [<a href="https://overcast.fm/+IpnLNbSg/1207">TS</a>]

00:20:08   products which were not natural [<a href="https://overcast.fm/+IpnLNbSg/1208">TS</a>]

00:20:09   replacements for this top pcs of course [<a href="https://overcast.fm/+IpnLNbSg/1209">TS</a>]

00:20:11   the desktop PC has been defended because [<a href="https://overcast.fm/+IpnLNbSg/1211">TS</a>]

00:20:13   they're defending against other [<a href="https://overcast.fm/+IpnLNbSg/1213">TS</a>]

00:20:14   competitors not against themselves some [<a href="https://overcast.fm/+IpnLNbSg/1214">TS</a>]

00:20:16   of the chatroom said that the Xbox [<a href="https://overcast.fm/+IpnLNbSg/1216">TS</a>]

00:20:19   cannibalize the gaming PC Microsoft [<a href="https://overcast.fm/+IpnLNbSg/1219">TS</a>]

00:20:23   never makes money on the gaming PC ATI [<a href="https://overcast.fm/+IpnLNbSg/1223">TS</a>]

00:20:26   and NVIDIA perhaps made their money on [<a href="https://overcast.fm/+IpnLNbSg/1226">TS</a>]

00:20:27   the gaming PC by selling high-end video [<a href="https://overcast.fm/+IpnLNbSg/1227">TS</a>]

00:20:29   cards at large profit involvement [<a href="https://overcast.fm/+IpnLNbSg/1229">TS</a>]

00:20:30   margins but that wasn't making Microsoft [<a href="https://overcast.fm/+IpnLNbSg/1230">TS</a>]

00:20:32   any money if you played games on your PC [<a href="https://overcast.fm/+IpnLNbSg/1232">TS</a>]

00:20:35   which you can continue to do so [<a href="https://overcast.fm/+IpnLNbSg/1235">TS</a>]

00:20:36   Microsoft makes money on its windows [<a href="https://overcast.fm/+IpnLNbSg/1236">TS</a>]

00:20:37   licenses and the next part I'm going to [<a href="https://overcast.fm/+IpnLNbSg/1237">TS</a>]

00:20:39   get to is what Microsoft mostly makes [<a href="https://overcast.fm/+IpnLNbSg/1239">TS</a>]

00:20:40   aware though I read no coming from it's [<a href="https://overcast.fm/+IpnLNbSg/1240">TS</a>]

00:20:42   not coming from individual PC gamers [<a href="https://overcast.fm/+IpnLNbSg/1242">TS</a>]

00:20:44   buying Windows computers for their house [<a href="https://overcast.fm/+IpnLNbSg/1244">TS</a>]

00:20:47   Microsoft's cash cows very quickly got [<a href="https://overcast.fm/+IpnLNbSg/1247">TS</a>]

00:20:49   tied up into what I call Enterprise [<a href="https://overcast.fm/+IpnLNbSg/1249">TS</a>]

00:20:51   entanglements where you sign large [<a href="https://overcast.fm/+IpnLNbSg/1251">TS</a>]

00:20:52   numbers of computers to corporations you [<a href="https://overcast.fm/+IpnLNbSg/1252">TS</a>]

00:20:55   want to sell them licenses for exchange [<a href="https://overcast.fm/+IpnLNbSg/1255">TS</a>]

00:20:57   server for sequel server you want to [<a href="https://overcast.fm/+IpnLNbSg/1257">TS</a>]

00:20:58   sell them the dev tools over the making [<a href="https://overcast.fm/+IpnLNbSg/1258">TS</a>]

00:20:59   stuff and you want to sell them a [<a href="https://overcast.fm/+IpnLNbSg/1259">TS</a>]

00:21:00   license for Windows for every single [<a href="https://overcast.fm/+IpnLNbSg/1260">TS</a>]

00:21:02   desktop in this huge thousand two [<a href="https://overcast.fm/+IpnLNbSg/1262">TS</a>]

00:21:04   thousand three thousand person huge [<a href="https://overcast.fm/+IpnLNbSg/1264">TS</a>]

00:21:06   company they thought they sold Windows [<a href="https://overcast.fm/+IpnLNbSg/1266">TS</a>]

00:21:08   in office to corporations and yes home [<a href="https://overcast.fm/+IpnLNbSg/1268">TS</a>]

00:21:11   users buy Windows in office too but [<a href="https://overcast.fm/+IpnLNbSg/1271">TS</a>]

00:21:12   that's not really a regular recurring [<a href="https://overcast.fm/+IpnLNbSg/1272">TS</a>]

00:21:15   revenue where you get subscriptions and [<a href="https://overcast.fm/+IpnLNbSg/1275">TS</a>]

00:21:16   really like that server software with [<a href="https://overcast.fm/+IpnLNbSg/1276">TS</a>]

00:21:18   the exchange licensing it used to be [<a href="https://overcast.fm/+IpnLNbSg/1278">TS</a>]

00:21:19   Pursey licensing for like you know the [<a href="https://overcast.fm/+IpnLNbSg/1279">TS</a>]

00:21:21   Windows NT server and the desktops and [<a href="https://overcast.fm/+IpnLNbSg/1281">TS</a>]

00:21:23   all that stuff that's where the big [<a href="https://overcast.fm/+IpnLNbSg/1283">TS</a>]

00:21:24   money is because then you get you know [<a href="https://overcast.fm/+IpnLNbSg/1284">TS</a>]

00:21:26   that you you can't get that kind of [<a href="https://overcast.fm/+IpnLNbSg/1286">TS</a>]

00:21:28   money out of interval consumers yes they [<a href="https://overcast.fm/+IpnLNbSg/1288">TS</a>]

00:21:29   have that the scale for consumers and [<a href="https://overcast.fm/+IpnLNbSg/1289">TS</a>]

00:21:32   they get this you know whatever they get [<a href="https://overcast.fm/+IpnLNbSg/1292">TS</a>]

00:21:33   10 20 30 bucks for each Windows license [<a href="https://overcast.fm/+IpnLNbSg/1293">TS</a>]

00:21:36   attached to a PC that's sold but they [<a href="https://overcast.fm/+IpnLNbSg/1296">TS</a>]

00:21:38   really want that that enterprise income [<a href="https://overcast.fm/+IpnLNbSg/1298">TS</a>]

00:21:40   in that tight relationship between [<a href="https://overcast.fm/+IpnLNbSg/1300">TS</a>]

00:21:42   Microsoft and the enterprise created the [<a href="https://overcast.fm/+IpnLNbSg/1302">TS</a>]

00:21:45   situation where Microsoft was willing to [<a href="https://overcast.fm/+IpnLNbSg/1305">TS</a>]

00:21:49   listen to what the enterprise wanted [<a href="https://overcast.fm/+IpnLNbSg/1309">TS</a>]

00:21:50   that's why enterprise love them [<a href="https://overcast.fm/+IpnLNbSg/1310">TS</a>]

00:21:51   enterprise love the fact that they could [<a href="https://overcast.fm/+IpnLNbSg/1311">TS</a>]

00:21:52   buy soft hardware from different vendors [<a href="https://overcast.fm/+IpnLNbSg/1312">TS</a>]

00:21:54   and pit them against each other and and [<a href="https://overcast.fm/+IpnLNbSg/1314">TS</a>]

00:21:55   they would talk to microphone and say we [<a href="https://overcast.fm/+IpnLNbSg/1315">TS</a>]

00:21:57   really want to know we really want this [<a href="https://overcast.fm/+IpnLNbSg/1317">TS</a>]

00:21:59   feature and that feature and we want to [<a href="https://overcast.fm/+IpnLNbSg/1319">TS</a>]

00:22:01   be able to do remote deployments is the [<a href="https://overcast.fm/+IpnLNbSg/1321">TS</a>]

00:22:02   IT department talking to Microsoft not [<a href="https://overcast.fm/+IpnLNbSg/1322">TS</a>]

00:22:04   the individual people using computers [<a href="https://overcast.fm/+IpnLNbSg/1324">TS</a>]

00:22:06   and corporations obviously ID Department [<a href="https://overcast.fm/+IpnLNbSg/1326">TS</a>]

00:22:08   we want centralized control of you know [<a href="https://overcast.fm/+IpnLNbSg/1328">TS</a>]

00:22:11   software installation we want to be able [<a href="https://overcast.fm/+IpnLNbSg/1331">TS</a>]

00:22:12   to control [<a href="https://overcast.fm/+IpnLNbSg/1332">TS</a>]

00:22:14   the internet explorer installations and [<a href="https://overcast.fm/+IpnLNbSg/1334">TS</a>]

00:22:16   say but this set the security policies [<a href="https://overcast.fm/+IpnLNbSg/1336">TS</a>]

00:22:18   for them then we want to be able to [<a href="https://overcast.fm/+IpnLNbSg/1338">TS</a>]

00:22:20   remote update them to new versions and [<a href="https://overcast.fm/+IpnLNbSg/1340">TS</a>]

00:22:23   just everything the enterprise wanted [<a href="https://overcast.fm/+IpnLNbSg/1343">TS</a>]

00:22:25   for them we want an exchange server with [<a href="https://overcast.fm/+IpnLNbSg/1345">TS</a>]

00:22:26   centralized control over the the all the [<a href="https://overcast.fm/+IpnLNbSg/1346">TS</a>]

00:22:28   phones we put out so that if someone [<a href="https://overcast.fm/+IpnLNbSg/1348">TS</a>]

00:22:31   connects to an exchange server with [<a href="https://overcast.fm/+IpnLNbSg/1351">TS</a>]

00:22:32   their mobile phone we want to force them [<a href="https://overcast.fm/+IpnLNbSg/1352">TS</a>]

00:22:33   to have a keypad entry coded on their [<a href="https://overcast.fm/+IpnLNbSg/1353">TS</a>]

00:22:36   phone so their phone is locked and all [<a href="https://overcast.fm/+IpnLNbSg/1356">TS</a>]

00:22:37   that business that relationship between [<a href="https://overcast.fm/+IpnLNbSg/1357">TS</a>]

00:22:40   Microsoft and the enterprise made it so [<a href="https://overcast.fm/+IpnLNbSg/1360">TS</a>]

00:22:44   that the thing driving the development [<a href="https://overcast.fm/+IpnLNbSg/1364">TS</a>]

00:22:47   of Windows wasn't individual consumers [<a href="https://overcast.fm/+IpnLNbSg/1367">TS</a>]

00:22:50   at home and it wasn't even people [<a href="https://overcast.fm/+IpnLNbSg/1370">TS</a>]

00:22:53   working in their desks and businesses [<a href="https://overcast.fm/+IpnLNbSg/1373">TS</a>]

00:22:54   it was the IT department at the large [<a href="https://overcast.fm/+IpnLNbSg/1374">TS</a>]

00:23:00   corporations right and so this is a [<a href="https://overcast.fm/+IpnLNbSg/1380">TS</a>]

00:23:05   situation that Microsoft got itself into [<a href="https://overcast.fm/+IpnLNbSg/1385">TS</a>]

00:23:06   its its most important cash cow is a [<a href="https://overcast.fm/+IpnLNbSg/1386">TS</a>]

00:23:09   product being driven by someone other [<a href="https://overcast.fm/+IpnLNbSg/1389">TS</a>]

00:23:13   than the end users and that that is [<a href="https://overcast.fm/+IpnLNbSg/1393">TS</a>]

00:23:15   always death for your product quality if [<a href="https://overcast.fm/+IpnLNbSg/1395">TS</a>]

00:23:18   your product is it you know what is [<a href="https://overcast.fm/+IpnLNbSg/1398">TS</a>]

00:23:21   motivating your product development is [<a href="https://overcast.fm/+IpnLNbSg/1401">TS</a>]

00:23:22   not the end users like what would the [<a href="https://overcast.fm/+IpnLNbSg/1402">TS</a>]

00:23:24   end user like then right away you've got [<a href="https://overcast.fm/+IpnLNbSg/1404">TS</a>]

00:23:26   a conflict of interest because you're [<a href="https://overcast.fm/+IpnLNbSg/1406">TS</a>]

00:23:27   making things that people aren't going [<a href="https://overcast.fm/+IpnLNbSg/1407">TS</a>]

00:23:28   to like but they're forced being forced [<a href="https://overcast.fm/+IpnLNbSg/1408">TS</a>]

00:23:30   to use by the our IT department and now [<a href="https://overcast.fm/+IpnLNbSg/1410">TS</a>]

00:23:34   Microsoft probably knew it was in this [<a href="https://overcast.fm/+IpnLNbSg/1414">TS</a>]

00:23:37   situation what what the thing I want to [<a href="https://overcast.fm/+IpnLNbSg/1417">TS</a>]

00:23:40   get into this the heart of what I'm [<a href="https://overcast.fm/+IpnLNbSg/1420">TS</a>]

00:23:41   trying to get into in this podcast is [<a href="https://overcast.fm/+IpnLNbSg/1421">TS</a>]

00:23:42   not so much where do they go wrong what [<a href="https://overcast.fm/+IpnLNbSg/1422">TS</a>]

00:23:44   lessons do we can take for but like sort [<a href="https://overcast.fm/+IpnLNbSg/1424">TS</a>]

00:23:47   of an alternate history [<a href="https://overcast.fm/+IpnLNbSg/1427">TS</a>]

00:23:49   what could Microsoft's had done [<a href="https://overcast.fm/+IpnLNbSg/1429">TS</a>]

00:23:50   differently what if you could go back in [<a href="https://overcast.fm/+IpnLNbSg/1430">TS</a>]

00:23:53   time and explain to Microsoft how the [<a href="https://overcast.fm/+IpnLNbSg/1433">TS</a>]

00:23:55   future is going to play out and they [<a href="https://overcast.fm/+IpnLNbSg/1435">TS</a>]

00:23:58   believed you is all right well so what [<a href="https://overcast.fm/+IpnLNbSg/1438">TS</a>]

00:24:00   do we do what do we do what could we do [<a href="https://overcast.fm/+IpnLNbSg/1440">TS</a>]

00:24:02   that will prevent the present state of [<a href="https://overcast.fm/+IpnLNbSg/1442">TS</a>]

00:24:05   Microsoft Word they've been knocked off [<a href="https://overcast.fm/+IpnLNbSg/1445">TS</a>]

00:24:07   their perch is the biggest technology [<a href="https://overcast.fm/+IpnLNbSg/1447">TS</a>]

00:24:08   company they say they're seemingly [<a href="https://overcast.fm/+IpnLNbSg/1448">TS</a>]

00:24:10   irrelevant in so many businesses they're [<a href="https://overcast.fm/+IpnLNbSg/1450">TS</a>]

00:24:12   the struggling to get into nubes you [<a href="https://overcast.fm/+IpnLNbSg/1452">TS</a>]

00:24:14   know what can we do to prevent that from [<a href="https://overcast.fm/+IpnLNbSg/1454">TS</a>]

00:24:16   happening and the thing I think about is [<a href="https://overcast.fm/+IpnLNbSg/1456">TS</a>]

00:24:19   like well well how did Apple sort of [<a href="https://overcast.fm/+IpnLNbSg/1459">TS</a>]

00:24:22   turn things around and it's not it's [<a href="https://overcast.fm/+IpnLNbSg/1462">TS</a>]

00:24:25   nothing it's not a good scenario to [<a href="https://overcast.fm/+IpnLNbSg/1465">TS</a>]

00:24:26   present to the market [<a href="https://overcast.fm/+IpnLNbSg/1466">TS</a>]

00:24:27   I go back in time talk to the Microsoft [<a href="https://overcast.fm/+IpnLNbSg/1467">TS</a>]

00:24:28   people and say well so here's what Apple [<a href="https://overcast.fm/+IpnLNbSg/1468">TS</a>]

00:24:31   did Apple almost went out of business [<a href="https://overcast.fm/+IpnLNbSg/1471">TS</a>]

00:24:34   laid off thousands of people lost tons [<a href="https://overcast.fm/+IpnLNbSg/1474">TS</a>]

00:24:37   of money went through multiple CP o CEOs [<a href="https://overcast.fm/+IpnLNbSg/1477">TS</a>]

00:24:40   uh em was supposedly 90 days from [<a href="https://overcast.fm/+IpnLNbSg/1480">TS</a>]

00:24:43   bankruptcy all right and then they [<a href="https://overcast.fm/+IpnLNbSg/1483">TS</a>]

00:24:46   brought back their old CEO or they [<a href="https://overcast.fm/+IpnLNbSg/1486">TS</a>]

00:24:48   brought in this great guy Steve Jobs and [<a href="https://overcast.fm/+IpnLNbSg/1488">TS</a>]

00:24:51   he fired more people and cut more [<a href="https://overcast.fm/+IpnLNbSg/1491">TS</a>]

00:24:54   projects and and basically tore the [<a href="https://overcast.fm/+IpnLNbSg/1494">TS</a>]

00:24:59   company down it's sort of like the [<a href="https://overcast.fm/+IpnLNbSg/1499">TS</a>]

00:25:00   equivalent of an alcoholic hitting [<a href="https://overcast.fm/+IpnLNbSg/1500">TS</a>]

00:25:01   bottom right and then he made it picked [<a href="https://overcast.fm/+IpnLNbSg/1501">TS</a>]

00:25:05   like one or two you know simplified [<a href="https://overcast.fm/+IpnLNbSg/1505">TS</a>]

00:25:07   everything removed tons of products [<a href="https://overcast.fm/+IpnLNbSg/1507">TS</a>]

00:25:09   abandoned customers killed entire [<a href="https://overcast.fm/+IpnLNbSg/1509">TS</a>]

00:25:11   platforms and then just picked one or [<a href="https://overcast.fm/+IpnLNbSg/1511">TS</a>]

00:25:14   two special products he was going to pay [<a href="https://overcast.fm/+IpnLNbSg/1514">TS</a>]

00:25:15   attention to like when sched with the [<a href="https://overcast.fm/+IpnLNbSg/1515">TS</a>]

00:25:16   iMac and then I mentioned the iPod and [<a href="https://overcast.fm/+IpnLNbSg/1516">TS</a>]

00:25:18   put all his is you know weight behind [<a href="https://overcast.fm/+IpnLNbSg/1518">TS</a>]

00:25:20   those ah that doesn't sound like [<a href="https://overcast.fm/+IpnLNbSg/1520">TS</a>]

00:25:23   something you could sell to Microsoft in [<a href="https://overcast.fm/+IpnLNbSg/1523">TS</a>]

00:25:25   1995 you know so but I think that was a [<a href="https://overcast.fm/+IpnLNbSg/1525">TS</a>]

00:25:30   key to Apple success like Apple had the [<a href="https://overcast.fm/+IpnLNbSg/1530">TS</a>]

00:25:32   luxury of slimming down to near death [<a href="https://overcast.fm/+IpnLNbSg/1532">TS</a>]

00:25:35   sizes before Jobs came back and saved it [<a href="https://overcast.fm/+IpnLNbSg/1535">TS</a>]

00:25:37   and he saved it by cutting even further [<a href="https://overcast.fm/+IpnLNbSg/1537">TS</a>]

00:25:39   you can't tell Microsoft in 1995 what [<a href="https://overcast.fm/+IpnLNbSg/1539">TS</a>]

00:25:44   you know what you have to do is destroy [<a href="https://overcast.fm/+IpnLNbSg/1544">TS</a>]

00:25:46   your business and make it and make [<a href="https://overcast.fm/+IpnLNbSg/1546">TS</a>]

00:25:49   yourself almost go bankrupt and destroy [<a href="https://overcast.fm/+IpnLNbSg/1549">TS</a>]

00:25:51   all shareholder value and become like [<a href="https://overcast.fm/+IpnLNbSg/1551">TS</a>]

00:25:53   falling off of the fortune 500 maybe [<a href="https://overcast.fm/+IpnLNbSg/1553">TS</a>]

00:25:55   falling off the Fortune 1000 and then [<a href="https://overcast.fm/+IpnLNbSg/1555">TS</a>]

00:25:57   finally you can you can get yourself in [<a href="https://overcast.fm/+IpnLNbSg/1557">TS</a>]

00:25:59   position to be a success in a future [<a href="https://overcast.fm/+IpnLNbSg/1559">TS</a>]

00:26:00   that's sort of a non-starter right ah [<a href="https://overcast.fm/+IpnLNbSg/1560">TS</a>]

00:26:03   and I think I really do think that if [<a href="https://overcast.fm/+IpnLNbSg/1563">TS</a>]

00:26:06   Jobs had come back to an Apple in like [<a href="https://overcast.fm/+IpnLNbSg/1566">TS</a>]

00:26:11   1990 or something where they were still [<a href="https://overcast.fm/+IpnLNbSg/1571">TS</a>]

00:26:14   making lots of profits selling really [<a href="https://overcast.fm/+IpnLNbSg/1574">TS</a>]

00:26:15   expensive Macintoshes it would have been [<a href="https://overcast.fm/+IpnLNbSg/1575">TS</a>]

00:26:18   harder for him to have the success that [<a href="https://overcast.fm/+IpnLNbSg/1578">TS</a>]

00:26:20   he had because you would have to then [<a href="https://overcast.fm/+IpnLNbSg/1580">TS</a>]

00:26:21   convince everybody that we should stop [<a href="https://overcast.fm/+IpnLNbSg/1581">TS</a>]

00:26:23   making all this money it's not hard to [<a href="https://overcast.fm/+IpnLNbSg/1583">TS</a>]

00:26:24   convince everybody that we should stop [<a href="https://overcast.fm/+IpnLNbSg/1584">TS</a>]

00:26:25   doing what we're doing because we're [<a href="https://overcast.fm/+IpnLNbSg/1585">TS</a>]

00:26:26   having massive lawsuits if you come in [<a href="https://overcast.fm/+IpnLNbSg/1586">TS</a>]

00:26:28   when the company's going down the tubes [<a href="https://overcast.fm/+IpnLNbSg/1588">TS</a>]

00:26:29   and you're losing money left and right [<a href="https://overcast.fm/+IpnLNbSg/1589">TS</a>]

00:26:31   if you have a strong idea what you [<a href="https://overcast.fm/+IpnLNbSg/1591">TS</a>]

00:26:33   should do they'll be willing to do it [<a href="https://overcast.fm/+IpnLNbSg/1593">TS</a>]

00:26:34   but if you're coming into a company [<a href="https://overcast.fm/+IpnLNbSg/1594">TS</a>]

00:26:35   that's successful like a an apple in the [<a href="https://overcast.fm/+IpnLNbSg/1595">TS</a>]

00:26:38   90s or like a Microsoft in the mid-90s [<a href="https://overcast.fm/+IpnLNbSg/1598">TS</a>]

00:26:41   still making tons of money you have to [<a href="https://overcast.fm/+IpnLNbSg/1601">TS</a>]

00:26:43   be really convincing to come to to make [<a href="https://overcast.fm/+IpnLNbSg/1603">TS</a>]

00:26:45   the company say I don't want to make [<a href="https://overcast.fm/+IpnLNbSg/1605">TS</a>]

00:26:47   money that way I want to make money a [<a href="https://overcast.fm/+IpnLNbSg/1607">TS</a>]

00:26:48   different way uh so here's here's the [<a href="https://overcast.fm/+IpnLNbSg/1608">TS</a>]

00:26:54   key lack of will that I think Microsoft [<a href="https://overcast.fm/+IpnLNbSg/1614">TS</a>]

00:26:57   the the key McKee mistaken reasoning [<a href="https://overcast.fm/+IpnLNbSg/1617">TS</a>]

00:26:59   that Microsoft had no before before you [<a href="https://overcast.fm/+IpnLNbSg/1619">TS</a>]

00:27:01   reveal that we get it I know I don't [<a href="https://overcast.fm/+IpnLNbSg/1621">TS</a>]

00:27:03   like to interrupt you when you're on you [<a href="https://overcast.fm/+IpnLNbSg/1623">TS</a>]

00:27:05   know you're on fire all right and if [<a href="https://overcast.fm/+IpnLNbSg/1625">TS</a>]

00:27:06   we've got a do we get a pay some bills [<a href="https://overcast.fm/+IpnLNbSg/1626">TS</a>]

00:27:08   are gonna do a sponsor but there's a [<a href="https://overcast.fm/+IpnLNbSg/1628">TS</a>]

00:27:09   good one United pixel workers calm you [<a href="https://overcast.fm/+IpnLNbSg/1629">TS</a>]

00:27:12   heard about this I have but I'm you need [<a href="https://overcast.fm/+IpnLNbSg/1632">TS</a>]

00:27:15   to explain it to me because I don't know [<a href="https://overcast.fm/+IpnLNbSg/1635">TS</a>]

00:27:16   what it is yet big name everywhere then [<a href="https://overcast.fm/+IpnLNbSg/1636">TS</a>]

00:27:18   the name is everywhere and what these [<a href="https://overcast.fm/+IpnLNbSg/1638">TS</a>]

00:27:20   guys do is periodically they come out [<a href="https://overcast.fm/+IpnLNbSg/1640">TS</a>]

00:27:21   with some really cool t-shirts will get [<a href="https://overcast.fm/+IpnLNbSg/1641">TS</a>]

00:27:23   you one I believe that they consider [<a href="https://overcast.fm/+IpnLNbSg/1643">TS</a>]

00:27:26   Massachusetts to be a full-blown State [<a href="https://overcast.fm/+IpnLNbSg/1646">TS</a>]

00:27:28   these days so they will they will make [<a href="https://overcast.fm/+IpnLNbSg/1648">TS</a>]

00:27:31   one for this what it is is they have a [<a href="https://overcast.fm/+IpnLNbSg/1651">TS</a>]

00:27:32   50 states sale very very cool t-shirts [<a href="https://overcast.fm/+IpnLNbSg/1652">TS</a>]

00:27:35   there they've done a special run all 50 [<a href="https://overcast.fm/+IpnLNbSg/1655">TS</a>]

00:27:38   states and Washington DC and these are [<a href="https://overcast.fm/+IpnLNbSg/1658">TS</a>]

00:27:41   really cool t-shirts that have the state [<a href="https://overcast.fm/+IpnLNbSg/1661">TS</a>]

00:27:44   printed on them there are American [<a href="https://overcast.fm/+IpnLNbSg/1664">TS</a>]

00:27:46   Apparel very high quality and they were [<a href="https://overcast.fm/+IpnLNbSg/1666">TS</a>]

00:27:49   originally going to only do it through [<a href="https://overcast.fm/+IpnLNbSg/1669">TS</a>]

00:27:51   this week and I said let's let's do a [<a href="https://overcast.fm/+IpnLNbSg/1671">TS</a>]

00:27:53   special thing we'll do a discount for [<a href="https://overcast.fm/+IpnLNbSg/1673">TS</a>]

00:27:56   5x5 listeners and we'll extend the sale [<a href="https://overcast.fm/+IpnLNbSg/1676">TS</a>]

00:28:00   for one more week they said well if we [<a href="https://overcast.fm/+IpnLNbSg/1680">TS</a>]

00:28:01   do that we'll it'll be really stressful [<a href="https://overcast.fm/+IpnLNbSg/1681">TS</a>]

00:28:03   for us to get it out for the holidays I [<a href="https://overcast.fm/+IpnLNbSg/1683">TS</a>]

00:28:06   said well do you want to sell some [<a href="https://overcast.fm/+IpnLNbSg/1686">TS</a>]

00:28:08   shirts or not and they said okay let's [<a href="https://overcast.fm/+IpnLNbSg/1688">TS</a>]

00:28:09   do it so they're giving 10% off your [<a href="https://overcast.fm/+IpnLNbSg/1689">TS</a>]

00:28:11   entire order use coupon code five by [<a href="https://overcast.fm/+IpnLNbSg/1691">TS</a>]

00:28:13   five United pixel workers calm they also [<a href="https://overcast.fm/+IpnLNbSg/1693">TS</a>]

00:28:16   have a hoodie but all these are printed [<a href="https://overcast.fm/+IpnLNbSg/1696">TS</a>]

00:28:18   on the super soft American Apparel [<a href="https://overcast.fm/+IpnLNbSg/1698">TS</a>]

00:28:20   things whatever your state is you go [<a href="https://overcast.fm/+IpnLNbSg/1700">TS</a>]

00:28:22   there you pick Massachusetts and you [<a href="https://overcast.fm/+IpnLNbSg/1702">TS</a>]

00:28:25   will get a Massachusetts shirt so that's [<a href="https://overcast.fm/+IpnLNbSg/1705">TS</a>]

00:28:29   what it is United pixel workers calm 10% [<a href="https://overcast.fm/+IpnLNbSg/1709">TS</a>]

00:28:31   off your order code five by five [<a href="https://overcast.fm/+IpnLNbSg/1711">TS</a>]

00:28:33   don't be also have something where [<a href="https://overcast.fm/+IpnLNbSg/1713">TS</a>]

00:28:36   internet celebrities like Mike Montero [<a href="https://overcast.fm/+IpnLNbSg/1716">TS</a>]

00:28:39   do design their own shirts and yes yes [<a href="https://overcast.fm/+IpnLNbSg/1719">TS</a>]

00:28:41   absolutely Mike Montero has done one I [<a href="https://overcast.fm/+IpnLNbSg/1721">TS</a>]

00:28:44   think Zelda Minh has done one so people [<a href="https://overcast.fm/+IpnLNbSg/1724">TS</a>]

00:28:45   like that [<a href="https://overcast.fm/+IpnLNbSg/1725">TS</a>]

00:28:47   can can be recognized by their for their [<a href="https://overcast.fm/+IpnLNbSg/1727">TS</a>]

00:28:50   talents and they will do special shirt [<a href="https://overcast.fm/+IpnLNbSg/1730">TS</a>]

00:28:54   but right now they're on this bed but [<a href="https://overcast.fm/+IpnLNbSg/1734">TS</a>]

00:28:55   here's the thing I should mention this [<a href="https://overcast.fm/+IpnLNbSg/1735">TS</a>]

00:28:56   after this run the 50 states out there [<a href="https://overcast.fm/+IpnLNbSg/1736">TS</a>]

00:28:59   gone that's what I was gonna say like if [<a href="https://overcast.fm/+IpnLNbSg/1739">TS</a>]

00:29:00   you wanted to get the mic when Tara one [<a href="https://overcast.fm/+IpnLNbSg/1740">TS</a>]

00:29:02   tough like that's gone right yeah that's [<a href="https://overcast.fm/+IpnLNbSg/1742">TS</a>]

00:29:04   too bad so if you want if you want a 58 [<a href="https://overcast.fm/+IpnLNbSg/1744">TS</a>]

00:29:07   shirt move now [<a href="https://overcast.fm/+IpnLNbSg/1747">TS</a>]

00:29:08   it's not like they just have a stock of [<a href="https://overcast.fm/+IpnLNbSg/1748">TS</a>]

00:29:10   these things and keep them around [<a href="https://overcast.fm/+IpnLNbSg/1750">TS</a>]

00:29:11   forever right it is going to end [<a href="https://overcast.fm/+IpnLNbSg/1751">TS</a>]

00:29:12   November 29 2011 that's a mere four days [<a href="https://overcast.fm/+IpnLNbSg/1752">TS</a>]

00:29:15   from now at 11:00 a.m. is when it ends I [<a href="https://overcast.fm/+IpnLNbSg/1755">TS</a>]

00:29:18   don't know why it it's 11:00 a.m. [<a href="https://overcast.fm/+IpnLNbSg/1758">TS</a>]

00:29:19   Eastern Time but that's when it's over [<a href="https://overcast.fm/+IpnLNbSg/1759">TS</a>]

00:29:21   so go get you go pick out your state and [<a href="https://overcast.fm/+IpnLNbSg/1761">TS</a>]

00:29:23   if you want you can get all 50 states [<a href="https://overcast.fm/+IpnLNbSg/1763">TS</a>]

00:29:26   and Washington DC and you'll still get [<a href="https://overcast.fm/+IpnLNbSg/1766">TS</a>]

00:29:28   10% a lot of t-shirts do you wear [<a href="https://overcast.fm/+IpnLNbSg/1768">TS</a>]

00:29:32   t-shirts up there [<a href="https://overcast.fm/+IpnLNbSg/1772">TS</a>]

00:29:33   I do we gotta get them to send you a [<a href="https://overcast.fm/+IpnLNbSg/1773">TS</a>]

00:29:37   Massachusetts now here's the real [<a href="https://overcast.fm/+IpnLNbSg/1777">TS</a>]

00:29:38   question I've asked everybody this this [<a href="https://overcast.fm/+IpnLNbSg/1778">TS</a>]

00:29:39   this week but I want to ask you where [<a href="https://overcast.fm/+IpnLNbSg/1779">TS</a>]

00:29:41   you were born and raised in is it Rhode [<a href="https://overcast.fm/+IpnLNbSg/1781">TS</a>]

00:29:44   Island try again [<a href="https://overcast.fm/+IpnLNbSg/1784">TS</a>]

00:29:46   not Massachusetts no it's not New York [<a href="https://overcast.fm/+IpnLNbSg/1786">TS</a>]

00:29:50   State somewhere yes okay so would you [<a href="https://overcast.fm/+IpnLNbSg/1790">TS</a>]

00:29:52   get New York State or would you get [<a href="https://overcast.fm/+IpnLNbSg/1792">TS</a>]

00:29:54   Massachusetts or both if they had a Long [<a href="https://overcast.fm/+IpnLNbSg/1794">TS</a>]

00:29:58   Island sure to get that just Long Island [<a href="https://overcast.fm/+IpnLNbSg/1798">TS</a>]

00:30:00   you know the important part of New York [<a href="https://overcast.fm/+IpnLNbSg/1800">TS</a>]

00:30:01   State but assuming they don't I mean I [<a href="https://overcast.fm/+IpnLNbSg/1801">TS</a>]

00:30:03   had to get Massachusetts like that's [<a href="https://overcast.fm/+IpnLNbSg/1803">TS</a>]

00:30:05   where I'm spending my adult life right [<a href="https://overcast.fm/+IpnLNbSg/1805">TS</a>]

00:30:07   so even though I grew up in Long Island [<a href="https://overcast.fm/+IpnLNbSg/1807">TS</a>]

00:30:09   in New York I would go with [<a href="https://overcast.fm/+IpnLNbSg/1809">TS</a>]

00:30:11   Massachusetts shirt I think although [<a href="https://overcast.fm/+IpnLNbSg/1811">TS</a>]

00:30:13   again having both wouldn't be bad either [<a href="https://overcast.fm/+IpnLNbSg/1813">TS</a>]

00:30:14   well there is tempers enough but I'm [<a href="https://overcast.fm/+IpnLNbSg/1814">TS</a>]

00:30:17   looking at the Massachusetts one it's [<a href="https://overcast.fm/+IpnLNbSg/1817">TS</a>]

00:30:18   not bad [<a href="https://overcast.fm/+IpnLNbSg/1818">TS</a>]

00:30:20   everybody loves pixels all right because [<a href="https://overcast.fm/+IpnLNbSg/1820">TS</a>]

00:30:24   Marco was talking about something in his [<a href="https://overcast.fm/+IpnLNbSg/1824">TS</a>]

00:30:25   show saying what upstate was and right [<a href="https://overcast.fm/+IpnLNbSg/1825">TS</a>]

00:30:28   and he was saying that anything is north [<a href="https://overcast.fm/+IpnLNbSg/1828">TS</a>]

00:30:31   of where you are in New York that's kind [<a href="https://overcast.fm/+IpnLNbSg/1831">TS</a>]

00:30:33   of a a humorous way to describe it but I [<a href="https://overcast.fm/+IpnLNbSg/1833">TS</a>]

00:30:37   think there's an actual definition of [<a href="https://overcast.fm/+IpnLNbSg/1837">TS</a>]

00:30:38   what upstate is it does get fuzzy around [<a href="https://overcast.fm/+IpnLNbSg/1838">TS</a>]

00:30:41   where he lives but basically it's easy [<a href="https://overcast.fm/+IpnLNbSg/1841">TS</a>]

00:30:43   to find what upstate is not upstate is [<a href="https://overcast.fm/+IpnLNbSg/1843">TS</a>]

00:30:45   not Long Island or the New York metro [<a href="https://overcast.fm/+IpnLNbSg/1845">TS</a>]

00:30:47   area and where you draw the line at New [<a href="https://overcast.fm/+IpnLNbSg/1847">TS</a>]

00:30:49   York metro area like how far north along [<a href="https://overcast.fm/+IpnLNbSg/1849">TS</a>]

00:30:51   the Hudson do you go before you say okay [<a href="https://overcast.fm/+IpnLNbSg/1851">TS</a>]

00:30:53   you're out of the New York metro area [<a href="https://overcast.fm/+IpnLNbSg/1853">TS</a>]

00:30:54   there is some fuzz around there but it's [<a href="https://overcast.fm/+IpnLNbSg/1854">TS</a>]

00:30:57   not that it's not that big of a fuzz [<a href="https://overcast.fm/+IpnLNbSg/1857">TS</a>]

00:30:58   strip like [<a href="https://overcast.fm/+IpnLNbSg/1858">TS</a>]

00:31:00   somewhere above Westchester around there [<a href="https://overcast.fm/+IpnLNbSg/1860">TS</a>]

00:31:02   certain point that there's a lot the [<a href="https://overcast.fm/+IpnLNbSg/1862">TS</a>]

00:31:04   line is somewhere in that fuzzy region [<a href="https://overcast.fm/+IpnLNbSg/1864">TS</a>]

00:31:06   right but there's the whole rest of New [<a href="https://overcast.fm/+IpnLNbSg/1866">TS</a>]

00:31:07   York and that's all upstate except for [<a href="https://overcast.fm/+IpnLNbSg/1867">TS</a>]

00:31:10   Long Island and New York metro area so [<a href="https://overcast.fm/+IpnLNbSg/1870">TS</a>]

00:31:13   here in Albany who says they're not [<a href="https://overcast.fm/+IpnLNbSg/1873">TS</a>]

00:31:14   upstate that bed nation they're upstate [<a href="https://overcast.fm/+IpnLNbSg/1874">TS</a>]

00:31:17   why is it bad to be upstate why's there [<a href="https://overcast.fm/+IpnLNbSg/1877">TS</a>]

00:31:20   it's not bad it's just like you know [<a href="https://overcast.fm/+IpnLNbSg/1880">TS</a>]

00:31:21   there is where is upstate upstate New [<a href="https://overcast.fm/+IpnLNbSg/1881">TS</a>]

00:31:24   York or just saying upstate that's [<a href="https://overcast.fm/+IpnLNbSg/1884">TS</a>]

00:31:26   that's where it is it seems like where [<a href="https://overcast.fm/+IpnLNbSg/1886">TS</a>]

00:31:27   do you live I live in upstate New York [<a href="https://overcast.fm/+IpnLNbSg/1887">TS</a>]

00:31:29   well we most people should know where [<a href="https://overcast.fm/+IpnLNbSg/1889">TS</a>]

00:31:31   that is with some sort of fuzz around [<a href="https://overcast.fm/+IpnLNbSg/1891">TS</a>]

00:31:33   you know where does the New York metro [<a href="https://overcast.fm/+IpnLNbSg/1893">TS</a>]

00:31:35   area end as you go north Mountain Hudson [<a href="https://overcast.fm/+IpnLNbSg/1895">TS</a>]

00:31:37   but certainly no one's going to think [<a href="https://overcast.fm/+IpnLNbSg/1897">TS</a>]

00:31:39   you live in you know Staten Island Bronx [<a href="https://overcast.fm/+IpnLNbSg/1899">TS</a>]

00:31:42   or Long Island if you live in upstate [<a href="https://overcast.fm/+IpnLNbSg/1902">TS</a>]

00:31:44   New York but Albany is no ambiguity none [<a href="https://overcast.fm/+IpnLNbSg/1904">TS</a>]

00:31:47   you know Buffalo anything like that's [<a href="https://overcast.fm/+IpnLNbSg/1907">TS</a>]

00:31:49   upstate all right so where was I oh I [<a href="https://overcast.fm/+IpnLNbSg/1909">TS</a>]

00:31:58   actually totally lost my train of [<a href="https://overcast.fm/+IpnLNbSg/1918">TS</a>]

00:32:00   thought [<a href="https://overcast.fm/+IpnLNbSg/1920">TS</a>]

00:32:00   I can even know where I wasn't a note [<a href="https://overcast.fm/+IpnLNbSg/1920">TS</a>]

00:32:01   suppose what was I gonna say before the [<a href="https://overcast.fm/+IpnLNbSg/1921">TS</a>]

00:32:03   break I was got so interested in these [<a href="https://overcast.fm/+IpnLNbSg/1923">TS</a>]

00:32:05   t-shirts I did that's right nothing [<a href="https://overcast.fm/+IpnLNbSg/1925">TS</a>]

00:32:07   they're distracted they're very [<a href="https://overcast.fm/+IpnLNbSg/1927">TS</a>]

00:32:08   distracting uh well you were taught you [<a href="https://overcast.fm/+IpnLNbSg/1928">TS</a>]

00:32:11   were about to reveal it was a big reveal [<a href="https://overcast.fm/+IpnLNbSg/1931">TS</a>]

00:32:13   I remember that much there's a big [<a href="https://overcast.fm/+IpnLNbSg/1933">TS</a>]

00:32:15   reveal you were gonna give it all away [<a href="https://overcast.fm/+IpnLNbSg/1935">TS</a>]

00:32:16   this is the what you've been leading up [<a href="https://overcast.fm/+IpnLNbSg/1936">TS</a>]

00:32:18   to for 25 minutes no pressure no [<a href="https://overcast.fm/+IpnLNbSg/1938">TS</a>]

00:32:22   pressure all right so I think what what [<a href="https://overcast.fm/+IpnLNbSg/1942">TS</a>]

00:32:26   I was getting at with it but the [<a href="https://overcast.fm/+IpnLNbSg/1946">TS</a>]

00:32:29   slimming down to near-death sizes right [<a href="https://overcast.fm/+IpnLNbSg/1949">TS</a>]

00:32:31   because you had just talked about Steve [<a href="https://overcast.fm/+IpnLNbSg/1951">TS</a>]

00:32:32   Jobs coming in and completely beating [<a href="https://overcast.fm/+IpnLNbSg/1952">TS</a>]

00:32:34   the beating your company into a [<a href="https://overcast.fm/+IpnLNbSg/1954">TS</a>]

00:32:37   different shape than it was in before [<a href="https://overcast.fm/+IpnLNbSg/1957">TS</a>]

00:32:38   but it was like almost dead at that [<a href="https://overcast.fm/+IpnLNbSg/1958">TS</a>]

00:32:40   point right so the whole thing that room [<a href="https://overcast.fm/+IpnLNbSg/1960">TS</a>]

00:32:43   is saying what what could Microsoft do [<a href="https://overcast.fm/+IpnLNbSg/1963">TS</a>]

00:32:45   if you went back in Jesse yes that's on [<a href="https://overcast.fm/+IpnLNbSg/1965">TS</a>]

00:32:46   another the overall thing with like the [<a href="https://overcast.fm/+IpnLNbSg/1966">TS</a>]

00:32:47   individual part miles here so no one [<a href="https://overcast.fm/+IpnLNbSg/1967">TS</a>]

00:32:51   wants to go into a company that's making [<a href="https://overcast.fm/+IpnLNbSg/1971">TS</a>]

00:32:52   money like gangbusters and change the [<a href="https://overcast.fm/+IpnLNbSg/1972">TS</a>]

00:32:54   way they do things but also here does [<a href="https://overcast.fm/+IpnLNbSg/1974">TS</a>]

00:32:56   that for remember this the key decision [<a href="https://overcast.fm/+IpnLNbSg/1976">TS</a>]

00:33:01   decision in Microsoft's mind like the [<a href="https://overcast.fm/+IpnLNbSg/1981">TS</a>]

00:33:03   one thing that you need to change in [<a href="https://overcast.fm/+IpnLNbSg/1983">TS</a>]

00:33:05   Microsoft's mind is the idea that then [<a href="https://overcast.fm/+IpnLNbSg/1985">TS</a>]

00:33:11   not serving the enterprise IT market or [<a href="https://overcast.fm/+IpnLNbSg/1991">TS</a>]

00:33:14   like home PC users or hardware [<a href="https://overcast.fm/+IpnLNbSg/1994">TS</a>]

00:33:17   manufacturers everything like that being [<a href="https://overcast.fm/+IpnLNbSg/1997">TS</a>]

00:33:19   being so afraid to do things differently [<a href="https://overcast.fm/+IpnLNbSg/1999">TS</a>]

00:33:23   than the thing that brought them that [<a href="https://overcast.fm/+IpnLNbSg/2003">TS</a>]

00:33:25   big monopoly and the thing that they [<a href="https://overcast.fm/+IpnLNbSg/2005">TS</a>]

00:33:27   were afraid of and probably still are [<a href="https://overcast.fm/+IpnLNbSg/2007">TS</a>]

00:33:30   afraid of was that if they didn't do [<a href="https://overcast.fm/+IpnLNbSg/2010">TS</a>]

00:33:32   that if they didn't if they didn't talk [<a href="https://overcast.fm/+IpnLNbSg/2012">TS</a>]

00:33:34   to those IT managers say what do you [<a href="https://overcast.fm/+IpnLNbSg/2014">TS</a>]

00:33:35   guys want we'll work with you for the [<a href="https://overcast.fm/+IpnLNbSg/2015">TS</a>]

00:33:36   next revision of Windows and you know [<a href="https://overcast.fm/+IpnLNbSg/2016">TS</a>]

00:33:38   work with the PC manufacturers and the [<a href="https://overcast.fm/+IpnLNbSg/2018">TS</a>]

00:33:40   hardware vendors and everybody you know [<a href="https://overcast.fm/+IpnLNbSg/2020">TS</a>]

00:33:42   and Intel and AMD and just like beat [<a href="https://overcast.fm/+IpnLNbSg/2022">TS</a>]

00:33:44   serve be the software component of the [<a href="https://overcast.fm/+IpnLNbSg/2024">TS</a>]

00:33:48   PC platform and like work with those [<a href="https://overcast.fm/+IpnLNbSg/2028">TS</a>]

00:33:49   guys the fear is if that they didn't do [<a href="https://overcast.fm/+IpnLNbSg/2029">TS</a>]

00:33:52   that someone else would come and take [<a href="https://overcast.fm/+IpnLNbSg/2032">TS</a>]

00:33:54   that and take that business away from [<a href="https://overcast.fm/+IpnLNbSg/2034">TS</a>]

00:33:55   them remember when they were super [<a href="https://overcast.fm/+IpnLNbSg/2035">TS</a>]

00:33:57   afraid of Linux like oh my god you know [<a href="https://overcast.fm/+IpnLNbSg/2037">TS</a>]

00:33:59   we were making these money off Windows [<a href="https://overcast.fm/+IpnLNbSg/2039">TS</a>]

00:34:00   license is what Linux is free [<a href="https://overcast.fm/+IpnLNbSg/2040">TS</a>]

00:34:02   what if Dell or HP or something suddenly [<a href="https://overcast.fm/+IpnLNbSg/2042">TS</a>]

00:34:05   start selling Linux machines and then [<a href="https://overcast.fm/+IpnLNbSg/2045">TS</a>]

00:34:06   donate P would do these little dance [<a href="https://overcast.fm/+IpnLNbSg/2046">TS</a>]

00:34:08   moves over to the Linux side of things [<a href="https://overcast.fm/+IpnLNbSg/2048">TS</a>]

00:34:10   and be all oh yeah we're thinking of [<a href="https://overcast.fm/+IpnLNbSg/2050">TS</a>]

00:34:13   making Linux pcs and Microsoft forget [<a href="https://overcast.fm/+IpnLNbSg/2053">TS</a>]

00:34:14   all scared okay okay we'll give you a [<a href="https://overcast.fm/+IpnLNbSg/2054">TS</a>]

00:34:16   break on one you know that's all this [<a href="https://overcast.fm/+IpnLNbSg/2056">TS</a>]

00:34:17   break up the windows licenses this whole [<a href="https://overcast.fm/+IpnLNbSg/2057">TS</a>]

00:34:19   dance around like they're always afraid [<a href="https://overcast.fm/+IpnLNbSg/2059">TS</a>]

00:34:22   that someone else was going to take that [<a href="https://overcast.fm/+IpnLNbSg/2062">TS</a>]

00:34:24   business from and that that fear that [<a href="https://overcast.fm/+IpnLNbSg/2064">TS</a>]

00:34:27   fear that if we look if we need to keep [<a href="https://overcast.fm/+IpnLNbSg/2067">TS</a>]

00:34:29   doing this Windows an office thing we [<a href="https://overcast.fm/+IpnLNbSg/2069">TS</a>]

00:34:31   know what it takes we know what we had [<a href="https://overcast.fm/+IpnLNbSg/2071">TS</a>]

00:34:32   to do to win this market we know what it [<a href="https://overcast.fm/+IpnLNbSg/2072">TS</a>]

00:34:34   takes to keep this market we need to [<a href="https://overcast.fm/+IpnLNbSg/2074">TS</a>]

00:34:36   continue to do what all the all the [<a href="https://overcast.fm/+IpnLNbSg/2076">TS</a>]

00:34:37   people all our stakeholders in this [<a href="https://overcast.fm/+IpnLNbSg/2077">TS</a>]

00:34:39   market want of us because if we let this [<a href="https://overcast.fm/+IpnLNbSg/2079">TS</a>]

00:34:41   go someone else is going to get it and [<a href="https://overcast.fm/+IpnLNbSg/2081">TS</a>]

00:34:43   someone else gets it them they're going [<a href="https://overcast.fm/+IpnLNbSg/2083">TS</a>]

00:34:44   to be the new Microsoft and they're [<a href="https://overcast.fm/+IpnLNbSg/2084">TS</a>]

00:34:45   going to have billions of dollars [<a href="https://overcast.fm/+IpnLNbSg/2085">TS</a>]

00:34:47   they're going to have the windows and [<a href="https://overcast.fm/+IpnLNbSg/2087">TS</a>]

00:34:48   office cash cows and we'll be nothing [<a href="https://overcast.fm/+IpnLNbSg/2088">TS</a>]

00:34:51   right and that's that that fear that [<a href="https://overcast.fm/+IpnLNbSg/2091">TS</a>]

00:34:56   that someone else was going to come and [<a href="https://overcast.fm/+IpnLNbSg/2096">TS</a>]

00:34:57   eat their their lunch who is the thing [<a href="https://overcast.fm/+IpnLNbSg/2097">TS</a>]

00:35:00   that most handicapped the company and [<a href="https://overcast.fm/+IpnLNbSg/2100">TS</a>]

00:35:03   probably still continues to have [<a href="https://overcast.fm/+IpnLNbSg/2103">TS</a>]

00:35:04   accounts company enough I was back at [<a href="https://overcast.fm/+IpnLNbSg/2104">TS</a>]

00:35:06   Microsoft in those days I would have [<a href="https://overcast.fm/+IpnLNbSg/2106">TS</a>]

00:35:07   tried to play this out a little bit and [<a href="https://overcast.fm/+IpnLNbSg/2107">TS</a>]

00:35:09   say ah so if you don't do this you don't [<a href="https://overcast.fm/+IpnLNbSg/2109">TS</a>]

00:35:12   do what this idea vendors want if you [<a href="https://overcast.fm/+IpnLNbSg/2112">TS</a>]

00:35:14   don't make these hardware manufacturers [<a href="https://overcast.fm/+IpnLNbSg/2114">TS</a>]

00:35:15   happy if you don't if you don't mold [<a href="https://overcast.fm/+IpnLNbSg/2115">TS</a>]

00:35:17   your your company and your strategy and [<a href="https://overcast.fm/+IpnLNbSg/2117">TS</a>]

00:35:19   all your products around these [<a href="https://overcast.fm/+IpnLNbSg/2119">TS</a>]

00:35:21   stakeholders you're not your end [<a href="https://overcast.fm/+IpnLNbSg/2121">TS</a>]

00:35:22   consumers [<a href="https://overcast.fm/+IpnLNbSg/2122">TS</a>]

00:35:24   if you break we're backward [<a href="https://overcast.fm/+IpnLNbSg/2124">TS</a>]

00:35:25   compatibility but the app vendors like [<a href="https://overcast.fm/+IpnLNbSg/2125">TS</a>]

00:35:27   all the people who are how to stake in [<a href="https://overcast.fm/+IpnLNbSg/2127">TS</a>]

00:35:29   Windows who you currently serve with [<a href="https://overcast.fm/+IpnLNbSg/2129">TS</a>]

00:35:30   your things what are you afraid is going [<a href="https://overcast.fm/+IpnLNbSg/2130">TS</a>]

00:35:32   to happen who is going to come and take [<a href="https://overcast.fm/+IpnLNbSg/2132">TS</a>]

00:35:33   that market from you Linux if they said [<a href="https://overcast.fm/+IpnLNbSg/2133">TS</a>]

00:35:37   well what about Linux is this new thing [<a href="https://overcast.fm/+IpnLNbSg/2137">TS</a>]

00:35:38   maybe they didn't know or whatever I [<a href="https://overcast.fm/+IpnLNbSg/2138">TS</a>]

00:35:39   guess I look I've seen the future Linux [<a href="https://overcast.fm/+IpnLNbSg/2139">TS</a>]

00:35:40   is not a threat to you [<a href="https://overcast.fm/+IpnLNbSg/2140">TS</a>]

00:35:41   Linux is not going to come in and steal [<a href="https://overcast.fm/+IpnLNbSg/2141">TS</a>]

00:35:43   that marker from you because they are [<a href="https://overcast.fm/+IpnLNbSg/2143">TS</a>]

00:35:44   just it Linux is not a company it is an [<a href="https://overcast.fm/+IpnLNbSg/2144">TS</a>]

00:35:47   amorphous open-source thing yeah they're [<a href="https://overcast.fm/+IpnLNbSg/2147">TS</a>]

00:35:49   going to eat your lunch in the server [<a href="https://overcast.fm/+IpnLNbSg/2149">TS</a>]

00:35:50   space you're right to be afraid of that [<a href="https://overcast.fm/+IpnLNbSg/2150">TS</a>]

00:35:52   but like the desktop where you one you [<a href="https://overcast.fm/+IpnLNbSg/2152">TS</a>]

00:35:54   know we we own the desktop and corporate [<a href="https://overcast.fm/+IpnLNbSg/2154">TS</a>]

00:35:56   IT and the mail servers know stuff like [<a href="https://overcast.fm/+IpnLNbSg/2156">TS</a>]

00:35:58   that I'm actually amazed at how well [<a href="https://overcast.fm/+IpnLNbSg/2158">TS</a>]

00:36:00   exchange is held up against the Linux [<a href="https://overcast.fm/+IpnLNbSg/2160">TS</a>]

00:36:02   Mail service and for the same reason is [<a href="https://overcast.fm/+IpnLNbSg/2162">TS</a>]

00:36:04   that you know it's that's not another [<a href="https://overcast.fm/+IpnLNbSg/2164">TS</a>]

00:36:06   company with the strategies is an [<a href="https://overcast.fm/+IpnLNbSg/2166">TS</a>]

00:36:08   amorphous group of people working on an [<a href="https://overcast.fm/+IpnLNbSg/2168">TS</a>]

00:36:09   open-source product it has its place and [<a href="https://overcast.fm/+IpnLNbSg/2169">TS</a>]

00:36:11   it's going to hurt you in business but [<a href="https://overcast.fm/+IpnLNbSg/2171">TS</a>]

00:36:12   they're not going to come and take the [<a href="https://overcast.fm/+IpnLNbSg/2172">TS</a>]

00:36:13   PC desktop from you they're just not [<a href="https://overcast.fm/+IpnLNbSg/2173">TS</a>]

00:36:15   Linux on the desktop is the reason it [<a href="https://overcast.fm/+IpnLNbSg/2175">TS</a>]

00:36:17   hasn't happened they are even less [<a href="https://overcast.fm/+IpnLNbSg/2177">TS</a>]

00:36:19   capable than you are of doing what [<a href="https://overcast.fm/+IpnLNbSg/2179">TS</a>]

00:36:22   customers want and they're also not as [<a href="https://overcast.fm/+IpnLNbSg/2182">TS</a>]

00:36:24   capable of doing what the IT people want [<a href="https://overcast.fm/+IpnLNbSg/2184">TS</a>]

00:36:25   so the IT bill like who the IT people [<a href="https://overcast.fm/+IpnLNbSg/2185">TS</a>]

00:36:27   going to go to Red Hat like an [<a href="https://overcast.fm/+IpnLNbSg/2187">TS</a>]

00:36:28   individual Linux company you know Linux [<a href="https://overcast.fm/+IpnLNbSg/2188">TS</a>]

00:36:31   is bigger than Red Hat you can't just go [<a href="https://overcast.fm/+IpnLNbSg/2191">TS</a>]

00:36:32   to Red Hat and say we're done with [<a href="https://overcast.fm/+IpnLNbSg/2192">TS</a>]

00:36:35   Microsoft Microsoft has betrayed us [<a href="https://overcast.fm/+IpnLNbSg/2195">TS</a>]

00:36:36   Linux you are our Savior and then just [<a href="https://overcast.fm/+IpnLNbSg/2196">TS</a>]

00:36:38   talk to Red Hat and ran a bit like well [<a href="https://overcast.fm/+IpnLNbSg/2198">TS</a>]

00:36:40   it's great and all but we don't write [<a href="https://overcast.fm/+IpnLNbSg/2200">TS</a>]

00:36:41   Linux you know there's a lot of people [<a href="https://overcast.fm/+IpnLNbSg/2201">TS</a>]

00:36:43   who contribute to Linux so like we like [<a href="https://overcast.fm/+IpnLNbSg/2203">TS</a>]

00:36:45   to sell you something but you're not [<a href="https://overcast.fm/+IpnLNbSg/2205">TS</a>]

00:36:46   talking to Linux now you're talking to [<a href="https://overcast.fm/+IpnLNbSg/2206">TS</a>]

00:36:48   red hat and you know it's it so Linux is [<a href="https://overcast.fm/+IpnLNbSg/2208">TS</a>]

00:36:51   not going to looks just cannot take that [<a href="https://overcast.fm/+IpnLNbSg/2211">TS</a>]

00:36:55   market from you just constitutionally is [<a href="https://overcast.fm/+IpnLNbSg/2215">TS</a>]

00:36:56   unable to take the the PC desktop and ID [<a href="https://overcast.fm/+IpnLNbSg/2216">TS</a>]

00:36:59   market as you know it away from you [<a href="https://overcast.fm/+IpnLNbSg/2219">TS</a>]

00:37:01   Apple Apple doesn't even want those [<a href="https://overcast.fm/+IpnLNbSg/2221">TS</a>]

00:37:04   markets this I think is the killer one [<a href="https://overcast.fm/+IpnLNbSg/2224">TS</a>]

00:37:06   they're like be OS or Apple or whatever [<a href="https://overcast.fm/+IpnLNbSg/2226">TS</a>]

00:37:07   like oh they're going to take Apple [<a href="https://overcast.fm/+IpnLNbSg/2227">TS</a>]

00:37:09   spent after Steve Jasper they don't even [<a href="https://overcast.fm/+IpnLNbSg/2229">TS</a>]

00:37:11   want that market you keeping that market [<a href="https://overcast.fm/+IpnLNbSg/2231">TS</a>]

00:37:13   is helping Apple because I would be [<a href="https://overcast.fm/+IpnLNbSg/2233">TS</a>]

00:37:15   afraid if I was at Apple that Microsoft [<a href="https://overcast.fm/+IpnLNbSg/2235">TS</a>]

00:37:17   would do moves that took it away from [<a href="https://overcast.fm/+IpnLNbSg/2237">TS</a>]

00:37:20   the interests of that market and that [<a href="https://overcast.fm/+IpnLNbSg/2240">TS</a>]

00:37:21   market would come to Apple and say where [<a href="https://overcast.fm/+IpnLNbSg/2241">TS</a>]

00:37:23   Microsoft is doing things we don't like [<a href="https://overcast.fm/+IpnLNbSg/2243">TS</a>]

00:37:25   they're not listening to us anymore [<a href="https://overcast.fm/+IpnLNbSg/2245">TS</a>]

00:37:26   they're breaking compatibility they're [<a href="https://overcast.fm/+IpnLNbSg/2246">TS</a>]

00:37:28   making our lives more difficult we're [<a href="https://overcast.fm/+IpnLNbSg/2248">TS</a>]

00:37:30   looking around for alternatives can you [<a href="https://overcast.fm/+IpnLNbSg/2250">TS</a>]

00:37:32   help us and I would be terribly afraid [<a href="https://overcast.fm/+IpnLNbSg/2252">TS</a>]

00:37:34   that if Microsoft had been a polite bad [<a href="https://overcast.fm/+IpnLNbSg/2254">TS</a>]

00:37:36   leadership the leadership would go [<a href="https://overcast.fm/+IpnLNbSg/2256">TS</a>]

00:37:38   I don't know we haven't really been in [<a href="https://overcast.fm/+IpnLNbSg/2258">TS</a>]

00:37:39   that market but cheese that's a whole [<a href="https://overcast.fm/+IpnLNbSg/2259">TS</a>]

00:37:40   lot of money over there you know how [<a href="https://overcast.fm/+IpnLNbSg/2260">TS</a>]

00:37:41   many units uh [<a href="https://overcast.fm/+IpnLNbSg/2261">TS</a>]

00:37:42   you know Microsoft sells for software [<a href="https://overcast.fm/+IpnLNbSg/2262">TS</a>]

00:37:44   licenses for that you know much they [<a href="https://overcast.fm/+IpnLNbSg/2264">TS</a>]

00:37:45   make them at exchanged up you know how [<a href="https://overcast.fm/+IpnLNbSg/2265">TS</a>]

00:37:47   many seats they have Windows PCs game I [<a href="https://overcast.fm/+IpnLNbSg/2267">TS</a>]

00:37:49   know we're not really into that I know [<a href="https://overcast.fm/+IpnLNbSg/2269">TS</a>]

00:37:51   we're doing this consumer digital hub [<a href="https://overcast.fm/+IpnLNbSg/2271">TS</a>]

00:37:53   thing with the iMac but but geez we [<a href="https://overcast.fm/+IpnLNbSg/2273">TS</a>]

00:37:55   can't we can't leave that money over [<a href="https://overcast.fm/+IpnLNbSg/2275">TS</a>]

00:37:56   there we gotta go look at that now that [<a href="https://overcast.fm/+IpnLNbSg/2276">TS</a>]

00:37:58   would happen if Steve Jobs was there [<a href="https://overcast.fm/+IpnLNbSg/2278">TS</a>]

00:37:59   Steve Jobs oh that he would just tell [<a href="https://overcast.fm/+IpnLNbSg/2279">TS</a>]

00:38:01   them look if you want to use your [<a href="https://overcast.fm/+IpnLNbSg/2281">TS</a>]

00:38:02   computers fine here they are we'll do [<a href="https://overcast.fm/+IpnLNbSg/2282">TS</a>]

00:38:04   some stuff to help you if you want but [<a href="https://overcast.fm/+IpnLNbSg/2284">TS</a>]

00:38:05   we're not going to change the way we [<a href="https://overcast.fm/+IpnLNbSg/2285">TS</a>]

00:38:06   make our products for your stupid needs [<a href="https://overcast.fm/+IpnLNbSg/2286">TS</a>]

00:38:08   we're trying to make the best products [<a href="https://overcast.fm/+IpnLNbSg/2288">TS</a>]

00:38:09   possible you know so they'll add all [<a href="https://overcast.fm/+IpnLNbSg/2289">TS</a>]

00:38:11   that exchange stuff to iOS so you could [<a href="https://overcast.fm/+IpnLNbSg/2291">TS</a>]

00:38:14   use your corporate email with it and [<a href="https://overcast.fm/+IpnLNbSg/2294">TS</a>]

00:38:15   they'll do you know they'll do the [<a href="https://overcast.fm/+IpnLNbSg/2295">TS</a>]

00:38:17   enterprise deployment for the App Store [<a href="https://overcast.fm/+IpnLNbSg/2297">TS</a>]

00:38:19   and stuff but they're not gonna slap on [<a href="https://overcast.fm/+IpnLNbSg/2299">TS</a>]

00:38:21   a hardware keyboard because you think [<a href="https://overcast.fm/+IpnLNbSg/2301">TS</a>]

00:38:22   that's what all your you know your [<a href="https://overcast.fm/+IpnLNbSg/2302">TS</a>]

00:38:24   corporate customers want they're not [<a href="https://overcast.fm/+IpnLNbSg/2304">TS</a>]

00:38:26   going to make $200 desktop PCs that are [<a href="https://overcast.fm/+IpnLNbSg/2306">TS</a>]

00:38:28   pieces of crap because that's what the [<a href="https://overcast.fm/+IpnLNbSg/2308">TS</a>]

00:38:30   enterprise wants cuz they want like the [<a href="https://overcast.fm/+IpnLNbSg/2310">TS</a>]

00:38:31   volume just count Dell black pizza box [<a href="https://overcast.fm/+IpnLNbSg/2311">TS</a>]

00:38:33   thing to put all their people's desk [<a href="https://overcast.fm/+IpnLNbSg/2313">TS</a>]

00:38:35   sitting up there is not going to do that [<a href="https://overcast.fm/+IpnLNbSg/2315">TS</a>]

00:38:36   apples it was under Steve Jobs that said [<a href="https://overcast.fm/+IpnLNbSg/2316">TS</a>]

00:38:38   this is what we make will meet you know [<a href="https://overcast.fm/+IpnLNbSg/2318">TS</a>]

00:38:40   will help you a little bit but we're not [<a href="https://overcast.fm/+IpnLNbSg/2320">TS</a>]

00:38:42   going to be like Microsoft so who who [<a href="https://overcast.fm/+IpnLNbSg/2322">TS</a>]

00:38:46   was it that was going to take this [<a href="https://overcast.fm/+IpnLNbSg/2326">TS</a>]

00:38:47   market from Microsoft nobody was going [<a href="https://overcast.fm/+IpnLNbSg/2327">TS</a>]

00:38:50   to take it and the reason nobody was [<a href="https://overcast.fm/+IpnLNbSg/2330">TS</a>]

00:38:51   going to take it is because either [<a href="https://overcast.fm/+IpnLNbSg/2331">TS</a>]

00:38:52   they're incapable of it or in Apple's [<a href="https://overcast.fm/+IpnLNbSg/2332">TS</a>]

00:38:54   case they don't they realize that like [<a href="https://overcast.fm/+IpnLNbSg/2334">TS</a>]

00:38:56   who wants to be the king that's like [<a href="https://overcast.fm/+IpnLNbSg/2336">TS</a>]

00:38:58   fighting the old war Microsoft won that [<a href="https://overcast.fm/+IpnLNbSg/2338">TS</a>]

00:38:59   war he they are that King getting that [<a href="https://overcast.fm/+IpnLNbSg/2339">TS</a>]

00:39:02   going back there and say huh we're king [<a href="https://overcast.fm/+IpnLNbSg/2342">TS</a>]

00:39:03   of the desktop now that would hurt Apple [<a href="https://overcast.fm/+IpnLNbSg/2343">TS</a>]

00:39:06   because suddenly Apple would be beholden [<a href="https://overcast.fm/+IpnLNbSg/2346">TS</a>]

00:39:08   to all those different markets and that [<a href="https://overcast.fm/+IpnLNbSg/2348">TS</a>]

00:39:11   that's the thing like a race Microsoft [<a href="https://overcast.fm/+IpnLNbSg/2351">TS</a>]

00:39:13   from history right now like a the [<a href="https://overcast.fm/+IpnLNbSg/2353">TS</a>]

00:39:15   company blips out of existence including [<a href="https://overcast.fm/+IpnLNbSg/2355">TS</a>]

00:39:16   all their products and everyone is [<a href="https://overcast.fm/+IpnLNbSg/2356">TS</a>]

00:39:17   scrambling oh my god I have a computer [<a href="https://overcast.fm/+IpnLNbSg/2357">TS</a>]

00:39:19   at Microsoft flipped out of existence so [<a href="https://overcast.fm/+IpnLNbSg/2359">TS</a>]

00:39:20   I need another computer are they all [<a href="https://overcast.fm/+IpnLNbSg/2360">TS</a>]

00:39:22   gonna go out and buy Macs financially [<a href="https://overcast.fm/+IpnLNbSg/2362">TS</a>]

00:39:24   they can't most of the time because like [<a href="https://overcast.fm/+IpnLNbSg/2364">TS</a>]

00:39:25   I have to my I'm allowed $300 per seat [<a href="https://overcast.fm/+IpnLNbSg/2365">TS</a>]

00:39:28   in my ten thousand person company for [<a href="https://overcast.fm/+IpnLNbSg/2368">TS</a>]

00:39:30   PCs and I can't even get iPads of that [<a href="https://overcast.fm/+IpnLNbSg/2370">TS</a>]

00:39:33   price and Apple just doesn't do that [<a href="https://overcast.fm/+IpnLNbSg/2373">TS</a>]

00:39:35   kind of volume business they're just [<a href="https://overcast.fm/+IpnLNbSg/2375">TS</a>]

00:39:36   there did not they're not a capable of [<a href="https://overcast.fm/+IpnLNbSg/2376">TS</a>]

00:39:38   doing that it would bankrupt me to do [<a href="https://overcast.fm/+IpnLNbSg/2378">TS</a>]

00:39:40   that and if you did buy all those things [<a href="https://overcast.fm/+IpnLNbSg/2380">TS</a>]

00:39:42   that's just Apple doesn't have products [<a href="https://overcast.fm/+IpnLNbSg/2382">TS</a>]

00:39:44   or services that serve that market and [<a href="https://overcast.fm/+IpnLNbSg/2384">TS</a>]

00:39:46   they simply don't want it which is part [<a href="https://overcast.fm/+IpnLNbSg/2386">TS</a>]

00:39:47   of the big reason why Apple's products [<a href="https://overcast.fm/+IpnLNbSg/2387">TS</a>]

00:39:49   are so much better than Microsoft's is [<a href="https://overcast.fm/+IpnLNbSg/2389">TS</a>]

00:39:50   because they are there [<a href="https://overcast.fm/+IpnLNbSg/2390">TS</a>]

00:39:51   for consumers to satisfy the needs of [<a href="https://overcast.fm/+IpnLNbSg/2391">TS</a>]

00:39:53   individual people first and corporate IT [<a href="https://overcast.fm/+IpnLNbSg/2393">TS</a>]

00:39:56   departments xx if at all right so this [<a href="https://overcast.fm/+IpnLNbSg/2396">TS</a>]

00:40:01   big fear that Microsoft had that they do [<a href="https://overcast.fm/+IpnLNbSg/2401">TS</a>]

00:40:03   something to anger their constituents [<a href="https://overcast.fm/+IpnLNbSg/2403">TS</a>]

00:40:06   someone else will eat their lunch uh was [<a href="https://overcast.fm/+IpnLNbSg/2406">TS</a>]

00:40:09   unfounded there was no one no one who [<a href="https://overcast.fm/+IpnLNbSg/2409">TS</a>]

00:40:12   could or wanted to take that market from [<a href="https://overcast.fm/+IpnLNbSg/2412">TS</a>]

00:40:14   them so that's why I said if I was going [<a href="https://overcast.fm/+IpnLNbSg/2414">TS</a>]

00:40:16   to tell Microsoft that some of the [<a href="https://overcast.fm/+IpnLNbSg/2416">TS</a>]

00:40:19   chatter Briggs opposed to warp that's [<a href="https://overcast.fm/+IpnLNbSg/2419">TS</a>]

00:40:21   that's another example of like you're a [<a href="https://overcast.fm/+IpnLNbSg/2421">TS</a>]

00:40:23   pig war Peter no so IBM was going to [<a href="https://overcast.fm/+IpnLNbSg/2423">TS</a>]

00:40:26   take that marker from you like this that [<a href="https://overcast.fm/+IpnLNbSg/2426">TS</a>]

00:40:28   Microsoft didn't quite understand how [<a href="https://overcast.fm/+IpnLNbSg/2428">TS</a>]

00:40:32   strong their position was which is [<a href="https://overcast.fm/+IpnLNbSg/2432">TS</a>]

00:40:33   strange to think like always to warp was [<a href="https://overcast.fm/+IpnLNbSg/2433">TS</a>]

00:40:36   gonna come and take their market IBM was [<a href="https://overcast.fm/+IpnLNbSg/2436">TS</a>]

00:40:39   was even older King than Microsoft no [<a href="https://overcast.fm/+IpnLNbSg/2439">TS</a>]

00:40:41   one was going to say well Microsoft is [<a href="https://overcast.fm/+IpnLNbSg/2441">TS</a>]

00:40:42   gone let's go back to IBM they'll serve [<a href="https://overcast.fm/+IpnLNbSg/2442">TS</a>]

00:40:44   our needs IBM wants to sell you its own [<a href="https://overcast.fm/+IpnLNbSg/2444">TS</a>]

00:40:47   Hardware wanted to back then and that's [<a href="https://overcast.fm/+IpnLNbSg/2447">TS</a>]

00:40:49   corporate he doesn't like that they'd [<a href="https://overcast.fm/+IpnLNbSg/2449">TS</a>]

00:40:50   rather buy from Dell or Gateway Rover [<a href="https://overcast.fm/+IpnLNbSg/2450">TS</a>]

00:40:52   that crap boxes they're buying right uh [<a href="https://overcast.fm/+IpnLNbSg/2452">TS</a>]

00:40:55   and they wanted windows compatibility [<a href="https://overcast.fm/+IpnLNbSg/2455">TS</a>]

00:40:57   with all your software and always to had [<a href="https://overcast.fm/+IpnLNbSg/2457">TS</a>]

00:40:59   did have windows compatibility but it [<a href="https://overcast.fm/+IpnLNbSg/2459">TS</a>]

00:41:00   was still you know tied to Microsoft on [<a href="https://overcast.fm/+IpnLNbSg/2460">TS</a>]

00:41:02   that and Microsoft could slowly change [<a href="https://overcast.fm/+IpnLNbSg/2462">TS</a>]

00:41:03   things to make you know os/2 is you know [<a href="https://overcast.fm/+IpnLNbSg/2463">TS</a>]

00:41:06   that the whole has two windows thing [<a href="https://overcast.fm/+IpnLNbSg/2466">TS</a>]

00:41:07   like that that battle was done and [<a href="https://overcast.fm/+IpnLNbSg/2467">TS</a>]

00:41:08   settled so this what I'm talking about [<a href="https://overcast.fm/+IpnLNbSg/2468">TS</a>]

00:41:10   is the point after that where Microsoft [<a href="https://overcast.fm/+IpnLNbSg/2470">TS</a>]

00:41:12   which is clearly dominant os/2 was [<a href="https://overcast.fm/+IpnLNbSg/2472">TS</a>]

00:41:13   basically dead and it was not coming [<a href="https://overcast.fm/+IpnLNbSg/2473">TS</a>]

00:41:15   back and people had settled into the [<a href="https://overcast.fm/+IpnLNbSg/2475">TS</a>]

00:41:18   routine of Microsoft gives us the [<a href="https://overcast.fm/+IpnLNbSg/2478">TS</a>]

00:41:19   software licenses and we could buy [<a href="https://overcast.fm/+IpnLNbSg/2479">TS</a>]

00:41:20   Hardware from whoever we want right so [<a href="https://overcast.fm/+IpnLNbSg/2480">TS</a>]

00:41:24   what I would tell Microsoft to do during [<a href="https://overcast.fm/+IpnLNbSg/2484">TS</a>]

00:41:27   this phase is look at your products and [<a href="https://overcast.fm/+IpnLNbSg/2487">TS</a>]

00:41:30   decide what about them people don't like [<a href="https://overcast.fm/+IpnLNbSg/2490">TS</a>]

00:41:32   they're too complicated they've got lots [<a href="https://overcast.fm/+IpnLNbSg/2492">TS</a>]

00:41:35   of all legacy crap that's in there from [<a href="https://overcast.fm/+IpnLNbSg/2495">TS</a>]

00:41:37   before that you were afraid you couldn't [<a href="https://overcast.fm/+IpnLNbSg/2497">TS</a>]

00:41:38   take out these we take this out of a [<a href="https://overcast.fm/+IpnLNbSg/2498">TS</a>]

00:41:40   break a bunch of stuff all the things [<a href="https://overcast.fm/+IpnLNbSg/2500">TS</a>]

00:41:41   that Apple did like abandon legacy ports [<a href="https://overcast.fm/+IpnLNbSg/2501">TS</a>]

00:41:43   break backwards compatibility radically [<a href="https://overcast.fm/+IpnLNbSg/2503">TS</a>]

00:41:46   simplify your operating system sort of [<a href="https://overcast.fm/+IpnLNbSg/2506">TS</a>]

00:41:49   kind of like what they're doing with [<a href="https://overcast.fm/+IpnLNbSg/2509">TS</a>]

00:41:50   Metro where you know just throw [<a href="https://overcast.fm/+IpnLNbSg/2510">TS</a>]

00:41:52   everything out and anytime anyone [<a href="https://overcast.fm/+IpnLNbSg/2512">TS</a>]

00:41:55   proposed that a Microsoft during like [<a href="https://overcast.fm/+IpnLNbSg/2515">TS</a>]

00:41:57   the mid 90s and late 90s when they were [<a href="https://overcast.fm/+IpnLNbSg/2517">TS</a>]

00:41:59   so down people's hell we can't do that [<a href="https://overcast.fm/+IpnLNbSg/2519">TS</a>]

00:42:00   will you know we will lose it if we tell [<a href="https://overcast.fm/+IpnLNbSg/2520">TS</a>]

00:42:03   the corporate IT [<a href="https://overcast.fm/+IpnLNbSg/2523">TS</a>]

00:42:04   but yeah the next version will break a [<a href="https://overcast.fm/+IpnLNbSg/2524">TS</a>]

00:42:07   bunch of your applications but and [<a href="https://overcast.fm/+IpnLNbSg/2527">TS</a>]

00:42:09   change where everything is and radically [<a href="https://overcast.fm/+IpnLNbSg/2529">TS</a>]

00:42:11   simplify the operating system but just [<a href="https://overcast.fm/+IpnLNbSg/2531">TS</a>]

00:42:12   gonna have to deal with it because we [<a href="https://overcast.fm/+IpnLNbSg/2532">TS</a>]

00:42:13   think this is better in a long term for [<a href="https://overcast.fm/+IpnLNbSg/2533">TS</a>]

00:42:14   everybody involved [<a href="https://overcast.fm/+IpnLNbSg/2534">TS</a>]

00:42:16   then there's oh no they'll they'll go to [<a href="https://overcast.fm/+IpnLNbSg/2536">TS</a>]

00:42:18   someone else they'll all deploy Linux [<a href="https://overcast.fm/+IpnLNbSg/2538">TS</a>]

00:42:20   they'll they'll just play max instead [<a href="https://overcast.fm/+IpnLNbSg/2540">TS</a>]

00:42:22   they wouldn't or couldn't you Microsoft [<a href="https://overcast.fm/+IpnLNbSg/2542">TS</a>]

00:42:24   didn't understand the power in the [<a href="https://overcast.fm/+IpnLNbSg/2544">TS</a>]

00:42:26   position that it had there was no [<a href="https://overcast.fm/+IpnLNbSg/2546">TS</a>]

00:42:28   alternative to them they had enough [<a href="https://overcast.fm/+IpnLNbSg/2548">TS</a>]

00:42:29   power to that they had to be confident [<a href="https://overcast.fm/+IpnLNbSg/2549">TS</a>]

00:42:32   enough in their position to say at the [<a href="https://overcast.fm/+IpnLNbSg/2552">TS</a>]

00:42:35   peak of our power now is the time when [<a href="https://overcast.fm/+IpnLNbSg/2555">TS</a>]

00:42:37   we can make radical changes to our [<a href="https://overcast.fm/+IpnLNbSg/2557">TS</a>]

00:42:38   operating system that make it more [<a href="https://overcast.fm/+IpnLNbSg/2558">TS</a>]

00:42:41   attractive to the people who have to use [<a href="https://overcast.fm/+IpnLNbSg/2561">TS</a>]

00:42:43   it to prevent you know Mac OS 10 or iOS [<a href="https://overcast.fm/+IpnLNbSg/2563">TS</a>]

00:42:47   from coming and looking like such a [<a href="https://overcast.fm/+IpnLNbSg/2567">TS</a>]

00:42:48   breath of fresh air compared to the [<a href="https://overcast.fm/+IpnLNbSg/2568">TS</a>]

00:42:49   ridiculously complicated windows [<a href="https://overcast.fm/+IpnLNbSg/2569">TS</a>]

00:42:51   everything microsoft did with windows so [<a href="https://overcast.fm/+IpnLNbSg/2571">TS</a>]

00:42:54   it's like well we'll try to make a [<a href="https://overcast.fm/+IpnLNbSg/2574">TS</a>]

00:42:55   simple I diversion but if you want the [<a href="https://overcast.fm/+IpnLNbSg/2575">TS</a>]

00:42:56   classic view you can get that back and [<a href="https://overcast.fm/+IpnLNbSg/2576">TS</a>]

00:42:57   if you want see the classic control [<a href="https://overcast.fm/+IpnLNbSg/2577">TS</a>]

00:42:58   panel you can see that again you know [<a href="https://overcast.fm/+IpnLNbSg/2578">TS</a>]

00:43:00   all those kind of hedging your bets and [<a href="https://overcast.fm/+IpnLNbSg/2580">TS</a>]

00:43:03   all that stuff even Metro you can say [<a href="https://overcast.fm/+IpnLNbSg/2583">TS</a>]

00:43:05   like well Windows 8 it's totally nude [<a href="https://overcast.fm/+IpnLNbSg/2585">TS</a>]

00:43:07   unrelated but if you want to go back to [<a href="https://overcast.fm/+IpnLNbSg/2587">TS</a>]

00:43:09   the old desktop it's back there to [<a href="https://overcast.fm/+IpnLNbSg/2589">TS</a>]

00:43:10   switch to the other you know they never [<a href="https://overcast.fm/+IpnLNbSg/2590">TS</a>]

00:43:12   did the any transition there was [<a href="https://overcast.fm/+IpnLNbSg/2592">TS</a>]

00:43:15   equivalent to Mac OS 10 as compared to [<a href="https://overcast.fm/+IpnLNbSg/2595">TS</a>]

00:43:18   classic Mac OS they did it with the core [<a href="https://overcast.fm/+IpnLNbSg/2598">TS</a>]

00:43:19   OS the Windows NT core that eventually [<a href="https://overcast.fm/+IpnLNbSg/2599">TS</a>]

00:43:21   became quote-unquote mainstream in [<a href="https://overcast.fm/+IpnLNbSg/2601">TS</a>]

00:43:24   Windows 2000 ish that was a big internal [<a href="https://overcast.fm/+IpnLNbSg/2604">TS</a>]

00:43:26   reshuffle albeit with maintaining as [<a href="https://overcast.fm/+IpnLNbSg/2606">TS</a>]

00:43:29   much backward compatibility as they [<a href="https://overcast.fm/+IpnLNbSg/2609">TS</a>]

00:43:30   could possibly keep but I think they [<a href="https://overcast.fm/+IpnLNbSg/2610">TS</a>]

00:43:31   abandon like old 16-bit apps and some [<a href="https://overcast.fm/+IpnLNbSg/2611">TS</a>]

00:43:35   old da stuff that had to run in a VM or [<a href="https://overcast.fm/+IpnLNbSg/2615">TS</a>]

00:43:37   whatever but they never made that hard [<a href="https://overcast.fm/+IpnLNbSg/2617">TS</a>]

00:43:40   split that Mac OS end and they certainly [<a href="https://overcast.fm/+IpnLNbSg/2620">TS</a>]

00:43:42   never made the hard jump that that iOS [<a href="https://overcast.fm/+IpnLNbSg/2622">TS</a>]

00:43:44   is there's no no Mac apps whatever no [<a href="https://overcast.fm/+IpnLNbSg/2624">TS</a>]

00:43:46   backward compatibility completely new [<a href="https://overcast.fm/+IpnLNbSg/2626">TS</a>]

00:43:47   platform because they were afraid and [<a href="https://overcast.fm/+IpnLNbSg/2627">TS</a>]

00:43:49   they didn't think they could do it and [<a href="https://overcast.fm/+IpnLNbSg/2629">TS</a>]

00:43:50   what the time that they could have done [<a href="https://overcast.fm/+IpnLNbSg/2630">TS</a>]

00:43:52   that was one that they were at the peak [<a href="https://overcast.fm/+IpnLNbSg/2632">TS</a>]

00:43:53   of their power because nobody was [<a href="https://overcast.fm/+IpnLNbSg/2633">TS</a>]

00:43:54   willing or able to take that market from [<a href="https://overcast.fm/+IpnLNbSg/2634">TS</a>]

00:43:56   so even though everyone would have [<a href="https://overcast.fm/+IpnLNbSg/2636">TS</a>]

00:43:57   screamed and complained and people to [<a href="https://overcast.fm/+IpnLNbSg/2637">TS</a>]

00:43:59   say their stock value would have been [<a href="https://overcast.fm/+IpnLNbSg/2639">TS</a>]

00:44:02   punished and their profits wouldn't gone [<a href="https://overcast.fm/+IpnLNbSg/2642">TS</a>]

00:44:04   down or whatever it's not like that [<a href="https://overcast.fm/+IpnLNbSg/2644">TS</a>]

00:44:06   business would have gone elsewhere and [<a href="https://overcast.fm/+IpnLNbSg/2646">TS</a>]

00:44:07   eventually they could have fielded a [<a href="https://overcast.fm/+IpnLNbSg/2647">TS</a>]

00:44:09   product it was so much better than the [<a href="https://overcast.fm/+IpnLNbSg/2649">TS</a>]

00:44:11   ones that they had you know killed and [<a href="https://overcast.fm/+IpnLNbSg/2651">TS</a>]

00:44:13   those corporate IT people had probably [<a href="https://overcast.fm/+IpnLNbSg/2653">TS</a>]

00:44:16   maybe had some bad experiences trying to [<a href="https://overcast.fm/+IpnLNbSg/2656">TS</a>]

00:44:17   deploy Linux and [<a href="https://overcast.fm/+IpnLNbSg/2657">TS</a>]

00:44:18   and fault with a bond realized Apple is [<a href="https://overcast.fm/+IpnLNbSg/2658">TS</a>]

00:44:20   just not interested in them and want to [<a href="https://overcast.fm/+IpnLNbSg/2660">TS</a>]

00:44:22   come back to Microsoft and but they [<a href="https://overcast.fm/+IpnLNbSg/2662">TS</a>]

00:44:23   would have eventually come out of winter [<a href="https://overcast.fm/+IpnLNbSg/2663">TS</a>]

00:44:24   so this I think it is the main thing [<a href="https://overcast.fm/+IpnLNbSg/2664">TS</a>]

00:44:29   that that Microsoft did wrong in the [<a href="https://overcast.fm/+IpnLNbSg/2669">TS</a>]

00:44:32   past few decades the idea that it had to [<a href="https://overcast.fm/+IpnLNbSg/2672">TS</a>]

00:44:36   maintain this market because if it [<a href="https://overcast.fm/+IpnLNbSg/2676">TS</a>]

00:44:38   didn't someone else would take it they [<a href="https://overcast.fm/+IpnLNbSg/2678">TS</a>]

00:44:39   under played their hand their hand was [<a href="https://overcast.fm/+IpnLNbSg/2679">TS</a>]

00:44:41   much stronger than they thought it would [<a href="https://overcast.fm/+IpnLNbSg/2681">TS</a>]

00:44:43   may be an obviously it's easy with [<a href="https://overcast.fm/+IpnLNbSg/2683">TS</a>]

00:44:44   hindsight to say well how do they know [<a href="https://overcast.fm/+IpnLNbSg/2684">TS</a>]

00:44:46   Linux wouldn't take it how do they know [<a href="https://overcast.fm/+IpnLNbSg/2686">TS</a>]

00:44:47   Apple wasn't doing that if if your [<a href="https://overcast.fm/+IpnLNbSg/2687">TS</a>]

00:44:50   Microsoft you think everybody thinks [<a href="https://overcast.fm/+IpnLNbSg/2690">TS</a>]

00:44:51   like Microsoft you said if we if we [<a href="https://overcast.fm/+IpnLNbSg/2691">TS</a>]

00:44:53   abandon this market by betraying those [<a href="https://overcast.fm/+IpnLNbSg/2693">TS</a>]

00:44:55   people and doing something that we think [<a href="https://overcast.fm/+IpnLNbSg/2695">TS</a>]

00:44:56   is better for the long-term health of [<a href="https://overcast.fm/+IpnLNbSg/2696">TS</a>]

00:44:57   our product but worse for for our [<a href="https://overcast.fm/+IpnLNbSg/2697">TS</a>]

00:44:59   constituents who want our products to be [<a href="https://overcast.fm/+IpnLNbSg/2699">TS</a>]

00:45:00   a certain way apples going to eat our [<a href="https://overcast.fm/+IpnLNbSg/2700">TS</a>]

00:45:03   lunch because if I was at Apple that's [<a href="https://overcast.fm/+IpnLNbSg/2703">TS</a>]

00:45:05   what I would do that's the Microsoft [<a href="https://overcast.fm/+IpnLNbSg/2705">TS</a>]

00:45:06   philosophy all of our competitors [<a href="https://overcast.fm/+IpnLNbSg/2706">TS</a>]

00:45:07   stumble we swoop right in and say [<a href="https://overcast.fm/+IpnLNbSg/2707">TS</a>]

00:45:09   whatever that competitor is no longer [<a href="https://overcast.fm/+IpnLNbSg/2709">TS</a>]

00:45:11   willing to do for you we will do that [<a href="https://overcast.fm/+IpnLNbSg/2711">TS</a>]

00:45:12   for you we're ready to to be your [<a href="https://overcast.fm/+IpnLNbSg/2712">TS</a>]

00:45:14   servant in this need to be your partner [<a href="https://overcast.fm/+IpnLNbSg/2714">TS</a>]

00:45:16   and figuring out what kind of products [<a href="https://overcast.fm/+IpnLNbSg/2716">TS</a>]

00:45:18   you need maybe maybe they thought that [<a href="https://overcast.fm/+IpnLNbSg/2718">TS</a>]

00:45:21   Apple would think like them you know and [<a href="https://overcast.fm/+IpnLNbSg/2721">TS</a>]

00:45:24   again it hindsight is easy to is easy to [<a href="https://overcast.fm/+IpnLNbSg/2724">TS</a>]

00:45:26   see oh sure you know they didn't know [<a href="https://overcast.fm/+IpnLNbSg/2726">TS</a>]

00:45:28   everything that we know now that Steve [<a href="https://overcast.fm/+IpnLNbSg/2728">TS</a>]

00:45:30   Jobs in his attitude and they they [<a href="https://overcast.fm/+IpnLNbSg/2730">TS</a>]

00:45:32   couldn't have predicted you know was too [<a href="https://overcast.fm/+IpnLNbSg/2732">TS</a>]

00:45:33   dangerous to move this is I admit [<a href="https://overcast.fm/+IpnLNbSg/2733">TS</a>]

00:45:35   hindsight you know I'm just saying like [<a href="https://overcast.fm/+IpnLNbSg/2735">TS</a>]

00:45:37   if you could go back in time with full [<a href="https://overcast.fm/+IpnLNbSg/2737">TS</a>]

00:45:38   knowledge what would be the correct move [<a href="https://overcast.fm/+IpnLNbSg/2738">TS</a>]

00:45:40   and I think that's it that it turns out [<a href="https://overcast.fm/+IpnLNbSg/2740">TS</a>]

00:45:43   they had a lot stronger hand they [<a href="https://overcast.fm/+IpnLNbSg/2743">TS</a>]

00:45:44   thought they did and they didn't play [<a href="https://overcast.fm/+IpnLNbSg/2744">TS</a>]

00:45:45   now they're kind of playing it out with [<a href="https://overcast.fm/+IpnLNbSg/2745">TS</a>]

00:45:48   Metro as I alluded to we would did old [<a href="https://overcast.fm/+IpnLNbSg/2748">TS</a>]

00:45:50   several episodes in Metro where it [<a href="https://overcast.fm/+IpnLNbSg/2750">TS</a>]

00:45:52   really is a clean break except for the [<a href="https://overcast.fm/+IpnLNbSg/2752">TS</a>]

00:45:54   fact that you can still see the windows [<a href="https://overcast.fm/+IpnLNbSg/2754">TS</a>]

00:45:55   that's not but on the tablets and [<a href="https://overcast.fm/+IpnLNbSg/2755">TS</a>]

00:45:56   everything like the apps don't look like [<a href="https://overcast.fm/+IpnLNbSg/2756">TS</a>]

00:45:58   they do this entirely new UI paradigm [<a href="https://overcast.fm/+IpnLNbSg/2758">TS</a>]

00:46:00   you know new API is the whole nine yards [<a href="https://overcast.fm/+IpnLNbSg/2760">TS</a>]

00:46:03   with the hedge of the desktop hiding [<a href="https://overcast.fm/+IpnLNbSg/2763">TS</a>]

00:46:05   underneath but I actually think that [<a href="https://overcast.fm/+IpnLNbSg/2765">TS</a>]

00:46:08   from Microsoft really to turn itself [<a href="https://overcast.fm/+IpnLNbSg/2768">TS</a>]

00:46:11   around maybe the best thing that could [<a href="https://overcast.fm/+IpnLNbSg/2771">TS</a>]

00:46:13   happen to them is for Metro to fail [<a href="https://overcast.fm/+IpnLNbSg/2773">TS</a>]

00:46:14   miserably and you know like at this [<a href="https://overcast.fm/+IpnLNbSg/2774">TS</a>]

00:46:16   point the only option maybe the 90 days [<a href="https://overcast.fm/+IpnLNbSg/2776">TS</a>]

00:46:19   from bankruptcy option or you just [<a href="https://overcast.fm/+IpnLNbSg/2779">TS</a>]

00:46:21   everything goes to crap the desktop [<a href="https://overcast.fm/+IpnLNbSg/2781">TS</a>]

00:46:24   starts falling apart not because the [<a href="https://overcast.fm/+IpnLNbSg/2784">TS</a>]

00:46:26   competitors taking your place but [<a href="https://overcast.fm/+IpnLNbSg/2786">TS</a>]

00:46:27   because everyone starts using iPads or [<a href="https://overcast.fm/+IpnLNbSg/2787">TS</a>]

00:46:28   god knows what like some other some [<a href="https://overcast.fm/+IpnLNbSg/2788">TS</a>]

00:46:31   other horrible thing starts happening [<a href="https://overcast.fm/+IpnLNbSg/2791">TS</a>]

00:46:32   too [<a href="https://overcast.fm/+IpnLNbSg/2792">TS</a>]

00:46:33   business and you're just the company [<a href="https://overcast.fm/+IpnLNbSg/2793">TS</a>]

00:46:34   declined sales declined your cash cow [<a href="https://overcast.fm/+IpnLNbSg/2794">TS</a>]

00:46:35   stops being a cash cow your new next [<a href="https://overcast.fm/+IpnLNbSg/2795">TS</a>]

00:46:38   generation product Metro just fails [<a href="https://overcast.fm/+IpnLNbSg/2798">TS</a>]

00:46:40   miserably in the market Windows 7 [<a href="https://overcast.fm/+IpnLNbSg/2800">TS</a>]

00:46:41   doesn't take off when the company [<a href="https://overcast.fm/+IpnLNbSg/2801">TS</a>]

00:46:42   shrinks to some tiny sad little [<a href="https://overcast.fm/+IpnLNbSg/2802">TS</a>]

00:46:45   shriveled ball of what it used to be [<a href="https://overcast.fm/+IpnLNbSg/2805">TS</a>]

00:46:47   like Apple in 1996-97 right and then [<a href="https://overcast.fm/+IpnLNbSg/2807">TS</a>]

00:46:50   someone comes in with a clearer vision [<a href="https://overcast.fm/+IpnLNbSg/2810">TS</a>]

00:46:52   in terms of turns the thing around you [<a href="https://overcast.fm/+IpnLNbSg/2812">TS</a>]

00:46:55   know that that maybe uh that's probably [<a href="https://overcast.fm/+IpnLNbSg/2815">TS</a>]

00:46:58   not the scenario than anybody who's a [<a href="https://overcast.fm/+IpnLNbSg/2818">TS</a>]

00:47:00   Microsoft fan or shareholder an employee [<a href="https://overcast.fm/+IpnLNbSg/2820">TS</a>]

00:47:02   wants to happen [<a href="https://overcast.fm/+IpnLNbSg/2822">TS</a>]

00:47:03   but that may be the most likely dramatic [<a href="https://overcast.fm/+IpnLNbSg/2823">TS</a>]

00:47:06   turnaround scenario at this point so [<a href="https://overcast.fm/+IpnLNbSg/2826">TS</a>]

00:47:07   because they didn't back when they had [<a href="https://overcast.fm/+IpnLNbSg/2827">TS</a>]

00:47:09   the strongest hand they didn't use that [<a href="https://overcast.fm/+IpnLNbSg/2829">TS</a>]

00:47:12   hand to force you know to force their [<a href="https://overcast.fm/+IpnLNbSg/2832">TS</a>]

00:47:15   customers and constituents to accept a [<a href="https://overcast.fm/+IpnLNbSg/2835">TS</a>]

00:47:17   more radical change in their ready [<a href="https://overcast.fm/+IpnLNbSg/2837">TS</a>]

00:47:18   forwards that's been Apple's MO from day [<a href="https://overcast.fm/+IpnLNbSg/2838">TS</a>]

00:47:22   one of jobs has returned forcing Apple [<a href="https://overcast.fm/+IpnLNbSg/2842">TS</a>]

00:47:25   customers Apple developers everybody who [<a href="https://overcast.fm/+IpnLNbSg/2845">TS</a>]

00:47:28   has a stake in an Apple hardware [<a href="https://overcast.fm/+IpnLNbSg/2848">TS</a>]

00:47:29   software to to choke down more than they [<a href="https://overcast.fm/+IpnLNbSg/2849">TS</a>]

00:47:33   were willing to choke down it's always [<a href="https://overcast.fm/+IpnLNbSg/2853">TS</a>]

00:47:35   been their mo well you're taking all our [<a href="https://overcast.fm/+IpnLNbSg/2855">TS</a>]

00:47:37   ports away it's just us beyond this iMac [<a href="https://overcast.fm/+IpnLNbSg/2857">TS</a>]

00:47:39   peripheral manufacturers like grumble [<a href="https://overcast.fm/+IpnLNbSg/2859">TS</a>]

00:47:40   grumble grumble Kay fine we'll make [<a href="https://overcast.fm/+IpnLNbSg/2860">TS</a>]

00:47:41   bunch of USB stuff with teal plastic all [<a href="https://overcast.fm/+IpnLNbSg/2861">TS</a>]

00:47:43   over and for your iMac you know that it [<a href="https://overcast.fm/+IpnLNbSg/2863">TS</a>]

00:47:46   you're making an entirely new operating [<a href="https://overcast.fm/+IpnLNbSg/2866">TS</a>]

00:47:48   system it's objective-c with a new [<a href="https://overcast.fm/+IpnLNbSg/2868">TS</a>]

00:47:49   language and a new API and you're [<a href="https://overcast.fm/+IpnLNbSg/2869">TS</a>]

00:47:51   telling me this this backward [<a href="https://overcast.fm/+IpnLNbSg/2871">TS</a>]

00:47:52   compatibility layer I still have to [<a href="https://overcast.fm/+IpnLNbSg/2872">TS</a>]

00:47:54   modify my apps and by the way you're [<a href="https://overcast.fm/+IpnLNbSg/2874">TS</a>]

00:47:56   taking that away too it's always been [<a href="https://overcast.fm/+IpnLNbSg/2876">TS</a>]

00:47:57   whatever you think you can handle my [<a href="https://overcast.fm/+IpnLNbSg/2877">TS</a>]

00:47:59   crapples is taking away a little bit [<a href="https://overcast.fm/+IpnLNbSg/2879">TS</a>]

00:48:01   more uh ask for a little bit more right [<a href="https://overcast.fm/+IpnLNbSg/2881">TS</a>]

00:48:03   the App Store we have full approval in [<a href="https://overcast.fm/+IpnLNbSg/2883">TS</a>]

00:48:06   your applications the customers aren't [<a href="https://overcast.fm/+IpnLNbSg/2886">TS</a>]

00:48:08   even ours that's just too much but just [<a href="https://overcast.fm/+IpnLNbSg/2888">TS</a>]

00:48:10   always Apple is always asking for more [<a href="https://overcast.fm/+IpnLNbSg/2890">TS</a>]

00:48:12   whereas Microsoft has just been so shy [<a href="https://overcast.fm/+IpnLNbSg/2892">TS</a>]

00:48:14   about that not wanting to anger the [<a href="https://overcast.fm/+IpnLNbSg/2894">TS</a>]

00:48:16   people who it serves not don't anger [<a href="https://overcast.fm/+IpnLNbSg/2896">TS</a>]

00:48:19   them too much right and I think that's [<a href="https://overcast.fm/+IpnLNbSg/2899">TS</a>]

00:48:21   just the wrong strategy for having a [<a href="https://overcast.fm/+IpnLNbSg/2901">TS</a>]

00:48:23   long term success I think that's the end [<a href="https://overcast.fm/+IpnLNbSg/2903">TS</a>]

00:48:28   of my Microsoft notes hmm it's a topic [<a href="https://overcast.fm/+IpnLNbSg/2908">TS</a>]

00:48:32   that I don't see discussed a lot is [<a href="https://overcast.fm/+IpnLNbSg/2912">TS</a>]

00:48:33   everyone's talking about like what [<a href="https://overcast.fm/+IpnLNbSg/2913">TS</a>]

00:48:34   Microsoft should do now but whenever [<a href="https://overcast.fm/+IpnLNbSg/2914">TS</a>]

00:48:36   anyone talks about Microsoft did in the [<a href="https://overcast.fm/+IpnLNbSg/2916">TS</a>]

00:48:38   past it's always about how great they [<a href="https://overcast.fm/+IpnLNbSg/2918">TS</a>]

00:48:41   did look at how Microsoft won the [<a href="https://overcast.fm/+IpnLNbSg/2921">TS</a>]

00:48:42   desktop market look at all these great [<a href="https://overcast.fm/+IpnLNbSg/2922">TS</a>]

00:48:43   moves that I make [<a href="https://overcast.fm/+IpnLNbSg/2923">TS</a>]

00:48:44   I mean there's a lot of things that [<a href="https://overcast.fm/+IpnLNbSg/2924">TS</a>]

00:48:46   Microsoft did though that helped Apple [<a href="https://overcast.fm/+IpnLNbSg/2926">TS</a>]

00:48:49   yeah unintentionally unintentionally not [<a href="https://overcast.fm/+IpnLNbSg/2929">TS</a>]

00:48:52   on purpose or because they didn't think [<a href="https://overcast.fm/+IpnLNbSg/2932">TS</a>]

00:48:54   Apple was a threat but it was you know [<a href="https://overcast.fm/+IpnLNbSg/2934">TS</a>]

00:48:56   that the thing I think it's most [<a href="https://overcast.fm/+IpnLNbSg/2936">TS</a>]

00:48:58   important of our history is back when [<a href="https://overcast.fm/+IpnLNbSg/2938">TS</a>]

00:49:00   everyone thought it was doing so great [<a href="https://overcast.fm/+IpnLNbSg/2940">TS</a>]

00:49:01   back were all the stories about [<a href="https://overcast.fm/+IpnLNbSg/2941">TS</a>]

00:49:02   Microsoft were about how savvy it was in [<a href="https://overcast.fm/+IpnLNbSg/2942">TS</a>]

00:49:05   business and how it crushed Apple that [<a href="https://overcast.fm/+IpnLNbSg/2945">TS</a>]

00:49:07   was the point where it made its worst [<a href="https://overcast.fm/+IpnLNbSg/2947">TS</a>]

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00:49:14   bluffing or what but it would be like [<a href="https://overcast.fm/+IpnLNbSg/2954">TS</a>]

00:49:16   taking all the ports away from the iMac [<a href="https://overcast.fm/+IpnLNbSg/2956">TS</a>]

00:49:17   they were an imposition of strengths [<a href="https://overcast.fm/+IpnLNbSg/2957">TS</a>]

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00:49:23   they rightly Jobs rightly I don't know [<a href="https://overcast.fm/+IpnLNbSg/2963">TS</a>]

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00:49:33   take away the floppy drive to look trust [<a href="https://overcast.fm/+IpnLNbSg/2973">TS</a>]

00:49:34   me I know it seem crazy but I have the [<a href="https://overcast.fm/+IpnLNbSg/2974">TS</a>]

00:49:37   people who like Apple I think they'll go [<a href="https://overcast.fm/+IpnLNbSg/2977">TS</a>]

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00:49:48   customers your loyal customers who love [<a href="https://overcast.fm/+IpnLNbSg/2988">TS</a>]

00:49:50   you the only people who are buying your [<a href="https://overcast.fm/+IpnLNbSg/2990">TS</a>]

00:49:51   stuff anymore but he did it so imagine [<a href="https://overcast.fm/+IpnLNbSg/2991">TS</a>]

00:49:54   how strong Microsoft's hand was if they [<a href="https://overcast.fm/+IpnLNbSg/2994">TS</a>]

00:49:56   had done Apple like moves back when they [<a href="https://overcast.fm/+IpnLNbSg/2996">TS</a>]

00:49:59   were so dominant they just think that [<a href="https://overcast.fm/+IpnLNbSg/2999">TS</a>]

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00:51:32   blog a lot of work to write then you [<a href="https://overcast.fm/+IpnLNbSg/3092">TS</a>]

00:51:35   would have to write it yeah so looking [<a href="https://overcast.fm/+IpnLNbSg/3095">TS</a>]

00:51:39   at this this situation what do you feel [<a href="https://overcast.fm/+IpnLNbSg/3099">TS</a>]

00:51:43   looking forward five years from now not [<a href="https://overcast.fm/+IpnLNbSg/3103">TS</a>]

00:51:46   at Apple which is what we're all fond of [<a href="https://overcast.fm/+IpnLNbSg/3106">TS</a>]

00:51:48   doing but at Microsoft what what kind of [<a href="https://overcast.fm/+IpnLNbSg/3108">TS</a>]

00:51:52   company is Microsoft five years from now [<a href="https://overcast.fm/+IpnLNbSg/3112">TS</a>]

00:51:54   in 2000 a 2015 that's not quite five [<a href="https://overcast.fm/+IpnLNbSg/3114">TS</a>]

00:51:58   years from now what what is what in 2015 [<a href="https://overcast.fm/+IpnLNbSg/3118">TS</a>]

00:52:01   what is Microsoft is it the same thing [<a href="https://overcast.fm/+IpnLNbSg/3121">TS</a>]

00:52:03   are they still struggling have they come [<a href="https://overcast.fm/+IpnLNbSg/3123">TS</a>]

00:52:05   out with something amazing are they [<a href="https://overcast.fm/+IpnLNbSg/3125">TS</a>]

00:52:07   I mean what's what's the story the [<a href="https://overcast.fm/+IpnLNbSg/3127">TS</a>]

00:52:11   problem I have with predicting any kind [<a href="https://overcast.fm/+IpnLNbSg/3131">TS</a>]

00:52:12   of non boring future for Microsoft is [<a href="https://overcast.fm/+IpnLNbSg/3132">TS</a>]

00:52:15   the boring future is like well they kind [<a href="https://overcast.fm/+IpnLNbSg/3135">TS</a>]

00:52:17   of like they are now but like their [<a href="https://overcast.fm/+IpnLNbSg/3137">TS</a>]

00:52:18   desktop business is making less money [<a href="https://overcast.fm/+IpnLNbSg/3138">TS</a>]

00:52:20   than you used to and they're kind of [<a href="https://overcast.fm/+IpnLNbSg/3140">TS</a>]

00:52:22   trying to be more successful Windows [<a href="https://overcast.fm/+IpnLNbSg/3142">TS</a>]

00:52:24   Phone 7 Metro is kind of out there like [<a href="https://overcast.fm/+IpnLNbSg/3144">TS</a>]

00:52:26   but that's boring though that's not like [<a href="https://overcast.fm/+IpnLNbSg/3146">TS</a>]

00:52:28   a they're going to be dead because they [<a href="https://overcast.fm/+IpnLNbSg/3148">TS</a>]

00:52:30   won't and it's not like they're going to [<a href="https://overcast.fm/+IpnLNbSg/3150">TS</a>]

00:52:32   be 20 times the size they are now or [<a href="https://overcast.fm/+IpnLNbSg/3152">TS</a>]

00:52:33   massively successful because I don't [<a href="https://overcast.fm/+IpnLNbSg/3153">TS</a>]

00:52:35   think they will and the reason for that [<a href="https://overcast.fm/+IpnLNbSg/3155">TS</a>]

00:52:37   is that when I look at all Microsoft's [<a href="https://overcast.fm/+IpnLNbSg/3157">TS</a>]

00:52:39   efforts even in cases where I think [<a href="https://overcast.fm/+IpnLNbSg/3159">TS</a>]

00:52:41   they're kind of doing the right thing [<a href="https://overcast.fm/+IpnLNbSg/3161">TS</a>]

00:52:42   albeit too late everything they're doing [<a href="https://overcast.fm/+IpnLNbSg/3162">TS</a>]

00:52:44   is a reaction to something somebody else [<a href="https://overcast.fm/+IpnLNbSg/3164">TS</a>]

00:52:46   did that's what it seems like to me and [<a href="https://overcast.fm/+IpnLNbSg/3166">TS</a>]

00:52:48   the things they're not doing that are [<a href="https://overcast.fm/+IpnLNbSg/3168">TS</a>]

00:52:50   reactions I just never get out the door [<a href="https://overcast.fm/+IpnLNbSg/3170">TS</a>]

00:52:51   so just look at all their product lines [<a href="https://overcast.fm/+IpnLNbSg/3171">TS</a>]

00:52:54   Windows Phone 7 it's a reaction to iOS [<a href="https://overcast.fm/+IpnLNbSg/3174">TS</a>]

00:52:56   the like MIT like pretty much every [<a href="https://overcast.fm/+IpnLNbSg/3176">TS</a>]

00:52:57   mobile thing in the entire market since [<a href="https://overcast.fm/+IpnLNbSg/3177">TS</a>]

00:53:01   2007 has been a reaction to the iPhone [<a href="https://overcast.fm/+IpnLNbSg/3181">TS</a>]

00:53:02   right because they Microsoft had a [<a href="https://overcast.fm/+IpnLNbSg/3182">TS</a>]

00:53:05   window uh windows you know what was it [<a href="https://overcast.fm/+IpnLNbSg/3185">TS</a>]

00:53:07   called Windows Mobile and then was [<a href="https://overcast.fm/+IpnLNbSg/3187">TS</a>]

00:53:09   called [<a href="https://overcast.fm/+IpnLNbSg/3189">TS</a>]

00:53:09   see before that's great that they name [<a href="https://overcast.fm/+IpnLNbSg/3189">TS</a>]

00:53:10   the product whose if you pronounce this [<a href="https://overcast.fm/+IpnLNbSg/3190">TS</a>]

00:53:12   acronym is wince yeah does that was [<a href="https://overcast.fm/+IpnLNbSg/3192">TS</a>]

00:53:14   pretty much for people dip in Houston [<a href="https://overcast.fm/+IpnLNbSg/3194">TS</a>]

00:53:15   and they had a mobile operating system [<a href="https://overcast.fm/+IpnLNbSg/3195">TS</a>]

00:53:18   for a long time right so it's like oh [<a href="https://overcast.fm/+IpnLNbSg/3198">TS</a>]

00:53:20   they weren't we weren't reacting to [<a href="https://overcast.fm/+IpnLNbSg/3200">TS</a>]

00:53:21   iPhone we've been doing this mobile [<a href="https://overcast.fm/+IpnLNbSg/3201">TS</a>]

00:53:21   thing forever clearly iPhone came out [<a href="https://overcast.fm/+IpnLNbSg/3201">TS</a>]

00:53:23   and they said all that mobile stuff [<a href="https://overcast.fm/+IpnLNbSg/3203">TS</a>]

00:53:24   we've been doing is crap when you start [<a href="https://overcast.fm/+IpnLNbSg/3204">TS</a>]

00:53:26   over Windows Phone 7 and I actually got [<a href="https://overcast.fm/+IpnLNbSg/3206">TS</a>]

00:53:28   a chance to use Windows Phone 7 for the [<a href="https://overcast.fm/+IpnLNbSg/3208">TS</a>]

00:53:29   first time for like you know three and a [<a href="https://overcast.fm/+IpnLNbSg/3209">TS</a>]

00:53:32   half minutes I was very impressed by it [<a href="https://overcast.fm/+IpnLNbSg/3212">TS</a>]

00:53:33   much more impressed than I've ever been [<a href="https://overcast.fm/+IpnLNbSg/3213">TS</a>]

00:53:35   with my three minutes spent with a [<a href="https://overcast.fm/+IpnLNbSg/3215">TS</a>]

00:53:36   variety of Android or palm phones were [<a href="https://overcast.fm/+IpnLNbSg/3216">TS</a>]

00:53:38   you able to try out the Siri like [<a href="https://overcast.fm/+IpnLNbSg/3218">TS</a>]

00:53:40   functionality that Windows has had on [<a href="https://overcast.fm/+IpnLNbSg/3220">TS</a>]

00:53:43   the phone for decades or whatever the no [<a href="https://overcast.fm/+IpnLNbSg/3223">TS</a>]

00:53:45   no I did not I did not try that out I [<a href="https://overcast.fm/+IpnLNbSg/3225">TS</a>]

00:53:49   was just flipping around looking at you [<a href="https://overcast.fm/+IpnLNbSg/3229">TS</a>]

00:53:51   know the applications a scrolling [<a href="https://overcast.fm/+IpnLNbSg/3231">TS</a>]

00:53:53   responsiveness how they've got stuff [<a href="https://overcast.fm/+IpnLNbSg/3233">TS</a>]

00:53:54   organized is definitely different than [<a href="https://overcast.fm/+IpnLNbSg/3234">TS</a>]

00:53:56   the iPhone which I think is good and [<a href="https://overcast.fm/+IpnLNbSg/3236">TS</a>]

00:53:57   actually maybe that's a counter example [<a href="https://overcast.fm/+IpnLNbSg/3237">TS</a>]

00:53:58   to what I'm saying how everything to do [<a href="https://overcast.fm/+IpnLNbSg/3238">TS</a>]

00:54:00   is a reaction Windows Phone 7 interface [<a href="https://overcast.fm/+IpnLNbSg/3240">TS</a>]

00:54:01   and Metro interface it's very least is [<a href="https://overcast.fm/+IpnLNbSg/3241">TS</a>]

00:54:03   not directly derivative of things other [<a href="https://overcast.fm/+IpnLNbSg/3243">TS</a>]

00:54:08   people doing but I think the the effort [<a href="https://overcast.fm/+IpnLNbSg/3248">TS</a>]

00:54:10   itself that effort we need to make next [<a href="https://overcast.fm/+IpnLNbSg/3250">TS</a>]

00:54:12   generation mobile platform because all [<a href="https://overcast.fm/+IpnLNbSg/3252">TS</a>]

00:54:13   the ones we've had so far are not good [<a href="https://overcast.fm/+IpnLNbSg/3253">TS</a>]

00:54:15   enough because of the iPhone that's a [<a href="https://overcast.fm/+IpnLNbSg/3255">TS</a>]

00:54:16   reaction and the Xbox is a reaction [<a href="https://overcast.fm/+IpnLNbSg/3256">TS</a>]

00:54:19   basically to the game console market [<a href="https://overcast.fm/+IpnLNbSg/3259">TS</a>]

00:54:22   starting to grip up its PC power like [<a href="https://overcast.fm/+IpnLNbSg/3262">TS</a>]

00:54:23   the PlayStation 2 being so massively [<a href="https://overcast.fm/+IpnLNbSg/3263">TS</a>]

00:54:25   dominant and starting to be a powerful [<a href="https://overcast.fm/+IpnLNbSg/3265">TS</a>]

00:54:26   enough thing that you know it's got a [<a href="https://overcast.fm/+IpnLNbSg/3266">TS</a>]

00:54:27   net it's got networking on it uh and [<a href="https://overcast.fm/+IpnLNbSg/3267">TS</a>]

00:54:29   it's got a powerful CPU and lots of [<a href="https://overcast.fm/+IpnLNbSg/3269">TS</a>]

00:54:31   memory it's like boy you know to be that [<a href="https://overcast.fm/+IpnLNbSg/3271">TS</a>]

00:54:35   starting to look like pcs we need to be [<a href="https://overcast.fm/+IpnLNbSg/3275">TS</a>]

00:54:36   in that market so the Xbox Xbox is a [<a href="https://overcast.fm/+IpnLNbSg/3276">TS</a>]

00:54:37   reaction to the console market that [<a href="https://overcast.fm/+IpnLNbSg/3277">TS</a>]

00:54:39   existed before them and and they they [<a href="https://overcast.fm/+IpnLNbSg/3279">TS</a>]

00:54:42   did sort of the same things that the [<a href="https://overcast.fm/+IpnLNbSg/3282">TS</a>]

00:54:44   rest of the console market did same [<a href="https://overcast.fm/+IpnLNbSg/3284">TS</a>]

00:54:46   thing on the phone that you know it's [<a href="https://overcast.fm/+IpnLNbSg/3286">TS</a>]

00:54:47   got to be all screen it's got to be all [<a href="https://overcast.fm/+IpnLNbSg/3287">TS</a>]

00:54:48   touchscreen yeah we'll do it from UI [<a href="https://overcast.fm/+IpnLNbSg/3288">TS</a>]

00:54:49   buts react into the iPhone whatever set [<a href="https://overcast.fm/+IpnLNbSg/3289">TS</a>]

00:54:52   MSN is your action data well windows [<a href="https://overcast.fm/+IpnLNbSg/3292">TS</a>]

00:54:55   your reaction to the Mac one other [<a href="https://overcast.fm/+IpnLNbSg/3295">TS</a>]

00:54:58   efforts might forgetting something the [<a href="https://overcast.fm/+IpnLNbSg/3298">TS</a>]

00:54:59   Microsoft's doing now that one of their [<a href="https://overcast.fm/+IpnLNbSg/3299">TS</a>]

00:55:01   important things Kinect is a great [<a href="https://overcast.fm/+IpnLNbSg/3301">TS</a>]

00:55:03   example Kinect is a reaction to we you [<a href="https://overcast.fm/+IpnLNbSg/3303">TS</a>]

00:55:06   know the the we was the innovator [<a href="https://overcast.fm/+IpnLNbSg/3306">TS</a>]

00:55:07   they're saying we're going to change the [<a href="https://overcast.fm/+IpnLNbSg/3307">TS</a>]

00:55:09   input for consoles from this little [<a href="https://overcast.fm/+IpnLNbSg/3309">TS</a>]

00:55:11   thing you hold your hand through thumbs [<a href="https://overcast.fm/+IpnLNbSg/3311">TS</a>]

00:55:12   to something different [<a href="https://overcast.fm/+IpnLNbSg/3312">TS</a>]

00:55:13   Kinect is more innovative than [<a href="https://overcast.fm/+IpnLNbSg/3313">TS</a>]

00:55:15   PlayStation Move because it's like oh no [<a href="https://overcast.fm/+IpnLNbSg/3315">TS</a>]

00:55:17   control at all like but it's still a [<a href="https://overcast.fm/+IpnLNbSg/3317">TS</a>]

00:55:18   reaction to what's something that [<a href="https://overcast.fm/+IpnLNbSg/3318">TS</a>]

00:55:19   competitor did but I don't see from [<a href="https://overcast.fm/+IpnLNbSg/3319">TS</a>]

00:55:20   Microsoft is them [<a href="https://overcast.fm/+IpnLNbSg/3320">TS</a>]

00:55:22   doing something where they're the first [<a href="https://overcast.fm/+IpnLNbSg/3322">TS</a>]

00:55:25   one to do this thing and everyone's [<a href="https://overcast.fm/+IpnLNbSg/3325">TS</a>]

00:55:26   going to be reacting to them I'll Bing [<a href="https://overcast.fm/+IpnLNbSg/3326">TS</a>]

00:55:28   is another example Bing does reaction to [<a href="https://overcast.fm/+IpnLNbSg/3328">TS</a>]

00:55:29   Google right they weren't the ones [<a href="https://overcast.fm/+IpnLNbSg/3329">TS</a>]

00:55:32   spearheading that effort so if [<a href="https://overcast.fm/+IpnLNbSg/3332">TS</a>]

00:55:34   everything they do is your reaction to [<a href="https://overcast.fm/+IpnLNbSg/3334">TS</a>]

00:55:36   somebody else no matter how good they [<a href="https://overcast.fm/+IpnLNbSg/3336">TS</a>]

00:55:38   are even have to execute like ten times [<a href="https://overcast.fm/+IpnLNbSg/3338">TS</a>]

00:55:40   better than the other guy they'll never [<a href="https://overcast.fm/+IpnLNbSg/3340">TS</a>]

00:55:42   be the one who defined that market the [<a href="https://overcast.fm/+IpnLNbSg/3342">TS</a>]

00:55:44   Zune the reaction of the iPod there [<a href="https://overcast.fm/+IpnLNbSg/3344">TS</a>]

00:55:46   they'll always be playing catch-up [<a href="https://overcast.fm/+IpnLNbSg/3346">TS</a>]

00:55:49   they'll always be behind they'll [<a href="https://overcast.fm/+IpnLNbSg/3349">TS</a>]

00:55:50   especially behind for people like Apple [<a href="https://overcast.fm/+IpnLNbSg/3350">TS</a>]

00:55:52   who are super secretive who's we have no [<a href="https://overcast.fm/+IpnLNbSg/3352">TS</a>]

00:55:53   idea what the hell a polygamist Evy [<a href="https://overcast.fm/+IpnLNbSg/3353">TS</a>]

00:55:55   product so if they do something that [<a href="https://overcast.fm/+IpnLNbSg/3355">TS</a>]

00:55:56   turns out to be successful Microsoft [<a href="https://overcast.fm/+IpnLNbSg/3356">TS</a>]

00:55:59   gets a start like unannounced and a [<a href="https://overcast.fm/+IpnLNbSg/3359">TS</a>]

00:56:00   scrambling to make their competitor [<a href="https://overcast.fm/+IpnLNbSg/3360">TS</a>]

00:56:02   product they don't get you know they [<a href="https://overcast.fm/+IpnLNbSg/3362">TS</a>]

00:56:04   don't get the two years of R&D that are [<a href="https://overcast.fm/+IpnLNbSg/3364">TS</a>]

00:56:05   already gone into the Apple thing or do [<a href="https://overcast.fm/+IpnLNbSg/3365">TS</a>]

00:56:07   you think that's a big part of the Apple [<a href="https://overcast.fm/+IpnLNbSg/3367">TS</a>]

00:56:08   secrecy targeted specifically at the big [<a href="https://overcast.fm/+IpnLNbSg/3368">TS</a>]

00:56:11   companies like Microsoft that if they [<a href="https://overcast.fm/+IpnLNbSg/3371">TS</a>]

00:56:13   really had and I mean a lot a lot of [<a href="https://overcast.fm/+IpnLNbSg/3373">TS</a>]

00:56:16   people are speculating that the secrecy [<a href="https://overcast.fm/+IpnLNbSg/3376">TS</a>]

00:56:18   behind Apple ism is as much for you know [<a href="https://overcast.fm/+IpnLNbSg/3378">TS</a>]

00:56:22   it's more about like people they want to [<a href="https://overcast.fm/+IpnLNbSg/3382">TS</a>]

00:56:24   surprise people and they don't want [<a href="https://overcast.fm/+IpnLNbSg/3384">TS</a>]

00:56:26   people to not buy the things that [<a href="https://overcast.fm/+IpnLNbSg/3386">TS</a>]

00:56:28   they're offering out of their inventory [<a href="https://overcast.fm/+IpnLNbSg/3388">TS</a>]

00:56:30   but maybe it sounds like you're saying [<a href="https://overcast.fm/+IpnLNbSg/3390">TS</a>]

00:56:32   that it sure it's those things but maybe [<a href="https://overcast.fm/+IpnLNbSg/3392">TS</a>]

00:56:35   it's more directed at their big big [<a href="https://overcast.fm/+IpnLNbSg/3395">TS</a>]

00:56:37   competitors like Microsoft I think the [<a href="https://overcast.fm/+IpnLNbSg/3397">TS</a>]

00:56:40   most important for the reason a police [<a href="https://overcast.fm/+IpnLNbSg/3400">TS</a>]

00:56:43   OC croteau I think mostly ties in with [<a href="https://overcast.fm/+IpnLNbSg/3403">TS</a>]

00:56:45   Steve Jobs is personality but ignoring [<a href="https://overcast.fm/+IpnLNbSg/3405">TS</a>]

00:56:46   like the origins of a wire secret if I [<a href="https://overcast.fm/+IpnLNbSg/3406">TS</a>]

00:56:48   had to rank the benefits of being [<a href="https://overcast.fm/+IpnLNbSg/3408">TS</a>]

00:56:50   secretive ignoring why what it motivated [<a href="https://overcast.fm/+IpnLNbSg/3410">TS</a>]

00:56:53   in the first place what what is the [<a href="https://overcast.fm/+IpnLNbSg/3413">TS</a>]

00:56:54   actual result of this what are the [<a href="https://overcast.fm/+IpnLNbSg/3414">TS</a>]

00:56:55   benefits the number one benefit I would [<a href="https://overcast.fm/+IpnLNbSg/3415">TS</a>]

00:56:57   say is how how the market reacts to [<a href="https://overcast.fm/+IpnLNbSg/3417">TS</a>]

00:57:02   stuff and how do consumers react it sort [<a href="https://overcast.fm/+IpnLNbSg/3422">TS</a>]

00:57:04   of under-promise over-deliver thing [<a href="https://overcast.fm/+IpnLNbSg/3424">TS</a>]

00:57:05   where they don't do the thing where they [<a href="https://overcast.fm/+IpnLNbSg/3425">TS</a>]

00:57:07   show you what they're going to give you [<a href="https://overcast.fm/+IpnLNbSg/3427">TS</a>]

00:57:08   in a year because that is just poison [<a href="https://overcast.fm/+IpnLNbSg/3428">TS</a>]

00:57:10   because no matter what you show them [<a href="https://overcast.fm/+IpnLNbSg/3430">TS</a>]

00:57:12   either like they want it right now and [<a href="https://overcast.fm/+IpnLNbSg/3432">TS</a>]

00:57:14   they start thinking your existing [<a href="https://overcast.fm/+IpnLNbSg/3434">TS</a>]

00:57:15   products are crappy or they bill look [<a href="https://overcast.fm/+IpnLNbSg/3435">TS</a>]

00:57:16   fantasies in their head about what it's [<a href="https://overcast.fm/+IpnLNbSg/3436">TS</a>]

00:57:18   going to be about or you don't exactly [<a href="https://overcast.fm/+IpnLNbSg/3438">TS</a>]

00:57:19   meet what you showed in the demo like [<a href="https://overcast.fm/+IpnLNbSg/3439">TS</a>]

00:57:21   that the whole knowledge navigator thing [<a href="https://overcast.fm/+IpnLNbSg/3441">TS</a>]

00:57:22   where they made like a fantasy video [<a href="https://overcast.fm/+IpnLNbSg/3442">TS</a>]

00:57:24   like this is what Apple computers are [<a href="https://overcast.fm/+IpnLNbSg/3444">TS</a>]

00:57:25   going to be like in the future and then [<a href="https://overcast.fm/+IpnLNbSg/3445">TS</a>]

00:57:26   I'm gonna not ever own a set don't don't [<a href="https://overcast.fm/+IpnLNbSg/3446">TS</a>]

00:57:29   show anything if you've got something to [<a href="https://overcast.fm/+IpnLNbSg/3449">TS</a>]

00:57:31   show that is the number one benefit of [<a href="https://overcast.fm/+IpnLNbSg/3451">TS</a>]

00:57:33   that what that does to the market is not [<a href="https://overcast.fm/+IpnLNbSg/3453">TS</a>]

00:57:35   benefit from Apple secrecy that it frees [<a href="https://overcast.fm/+IpnLNbSg/3455">TS</a>]

00:57:38   them from all sorts of BS in terms of [<a href="https://overcast.fm/+IpnLNbSg/3458">TS</a>]

00:57:40   public relations consumers everything is [<a href="https://overcast.fm/+IpnLNbSg/3460">TS</a>]

00:57:42   like there is nothing but rumors until [<a href="https://overcast.fm/+IpnLNbSg/3462">TS</a>]

00:57:44   we show you the thing and rumors is like [<a href="https://overcast.fm/+IpnLNbSg/3464">TS</a>]

00:57:46   you know lucky those crazy rumors about [<a href="https://overcast.fm/+IpnLNbSg/3466">TS</a>]

00:57:48   everything like that's not affecting [<a href="https://overcast.fm/+IpnLNbSg/3468">TS</a>]

00:57:49   their market there's there's nothing [<a href="https://overcast.fm/+IpnLNbSg/3469">TS</a>]

00:57:51   this this holiday season are people you [<a href="https://overcast.fm/+IpnLNbSg/3471">TS</a>]

00:57:53   know I don't want to buy an iPad because [<a href="https://overcast.fm/+IpnLNbSg/3473">TS</a>]

00:57:55   the iPad 3 is coming out and it's got a [<a href="https://overcast.fm/+IpnLNbSg/3475">TS</a>]

00:57:56   double resolution display maybe as Apple [<a href="https://overcast.fm/+IpnLNbSg/3476">TS</a>]

00:57:59   said that no you know you can't if Apple [<a href="https://overcast.fm/+IpnLNbSg/3479">TS</a>]

00:58:02   has shown like the last WotC and we're [<a href="https://overcast.fm/+IpnLNbSg/3482">TS</a>]

00:58:05   cons great new iPad and look it's got a [<a href="https://overcast.fm/+IpnLNbSg/3485">TS</a>]

00:58:07   double resolution spray is going to be [<a href="https://overcast.fm/+IpnLNbSg/3487">TS</a>]

00:58:08   awesome people that dampens the [<a href="https://overcast.fm/+IpnLNbSg/3488">TS</a>]

00:58:10   enthusiasm of people buying an iPad for [<a href="https://overcast.fm/+IpnLNbSg/3490">TS</a>]

00:58:11   their you know families this Christmas [<a href="https://overcast.fm/+IpnLNbSg/3491">TS</a>]

00:58:13   right nothing they say nothing until [<a href="https://overcast.fm/+IpnLNbSg/3493">TS</a>]

00:58:15   they're ready with the thing and the [<a href="https://overcast.fm/+IpnLNbSg/3495">TS</a>]

00:58:17   environment that creates our own Apple [<a href="https://overcast.fm/+IpnLNbSg/3497">TS</a>]

00:58:19   products from a consumers perspective [<a href="https://overcast.fm/+IpnLNbSg/3499">TS</a>]

00:58:21   and for retail and very that is the most [<a href="https://overcast.fm/+IpnLNbSg/3501">TS</a>]

00:58:24   important result of secrecy and also by [<a href="https://overcast.fm/+IpnLNbSg/3504">TS</a>]

00:58:26   the way yet another reason why they are [<a href="https://overcast.fm/+IpnLNbSg/3506">TS</a>]

00:58:28   totally incompatible with corporate IT [<a href="https://overcast.fm/+IpnLNbSg/3508">TS</a>]

00:58:30   because that's not what corporate IT [<a href="https://overcast.fm/+IpnLNbSg/3510">TS</a>]

00:58:31   wants they want a roadmap and Apple [<a href="https://overcast.fm/+IpnLNbSg/3511">TS</a>]

00:58:34   doesn't want that so that the second [<a href="https://overcast.fm/+IpnLNbSg/3514">TS</a>]

00:58:36   biggest reason probably is not honestly [<a href="https://overcast.fm/+IpnLNbSg/3516">TS</a>]

00:58:42   like not tipping your hand to [<a href="https://overcast.fm/+IpnLNbSg/3522">TS</a>]

00:58:44   competitors that's what you were getting [<a href="https://overcast.fm/+IpnLNbSg/3524">TS</a>]

00:58:45   at like you don't let people know that [<a href="https://overcast.fm/+IpnLNbSg/3525">TS</a>]

00:58:46   you're you know you see all these these [<a href="https://overcast.fm/+IpnLNbSg/3526">TS</a>]

00:58:48   this footage of you know that the brand [<a href="https://overcast.fm/+IpnLNbSg/3528">TS</a>]

00:58:51   new version of whatever new car is [<a href="https://overcast.fm/+IpnLNbSg/3531">TS</a>]

00:58:54   coming out and how they'll have it all [<a href="https://overcast.fm/+IpnLNbSg/3534">TS</a>]

00:58:55   disguised when they're doing the the [<a href="https://overcast.fm/+IpnLNbSg/3535">TS</a>]

00:58:57   test runs in you know wonder if you're [<a href="https://overcast.fm/+IpnLNbSg/3537">TS</a>]

00:59:00   up if you're fan of any kind of sports [<a href="https://overcast.fm/+IpnLNbSg/3540">TS</a>]

00:59:02   whenever they're doing their practice [<a href="https://overcast.fm/+IpnLNbSg/3542">TS</a>]

00:59:03   they're very very careful about who can [<a href="https://overcast.fm/+IpnLNbSg/3543">TS</a>]

00:59:06   go and see them running their drills and [<a href="https://overcast.fm/+IpnLNbSg/3546">TS</a>]

00:59:08   and you know that that's a known thing [<a href="https://overcast.fm/+IpnLNbSg/3548">TS</a>]

00:59:11   so there's part of that is there for the [<a href="https://overcast.fm/+IpnLNbSg/3551">TS</a>]

00:59:13   competitors but I guess I'm just curious [<a href="https://overcast.fm/+IpnLNbSg/3553">TS</a>]

00:59:15   what where them the main concern is as a [<a href="https://overcast.fm/+IpnLNbSg/3555">TS</a>]

00:59:18   competitors or is it I bet secondary [<a href="https://overcast.fm/+IpnLNbSg/3558">TS</a>]

00:59:20   concern is competitors because the thing [<a href="https://overcast.fm/+IpnLNbSg/3560">TS</a>]

00:59:21   about competitors is you can't do what [<a href="https://overcast.fm/+IpnLNbSg/3561">TS</a>]

00:59:23   you do to consumers to them consumers [<a href="https://overcast.fm/+IpnLNbSg/3563">TS</a>]

00:59:25   like literally do not know if an iPad 3 [<a href="https://overcast.fm/+IpnLNbSg/3565">TS</a>]

00:59:28   exists with the double resolution [<a href="https://overcast.fm/+IpnLNbSg/3568">TS</a>]

00:59:29   display or when it's coming out or like [<a href="https://overcast.fm/+IpnLNbSg/3569">TS</a>]

00:59:30   all we have just vague rumors like we [<a href="https://overcast.fm/+IpnLNbSg/3570">TS</a>]

00:59:33   get nothing solid [<a href="https://overcast.fm/+IpnLNbSg/3573">TS</a>]

00:59:34   but competitors usually have pretty [<a href="https://overcast.fm/+IpnLNbSg/3574">TS</a>]

00:59:37   solid leads like for example if Apple is [<a href="https://overcast.fm/+IpnLNbSg/3577">TS</a>]

00:59:39   talking to every single television [<a href="https://overcast.fm/+IpnLNbSg/3579">TS</a>]

00:59:42   network there's just no way you can hide [<a href="https://overcast.fm/+IpnLNbSg/3582">TS</a>]

00:59:45   that from competitors who's also talking [<a href="https://overcast.fm/+IpnLNbSg/3585">TS</a>]

00:59:46   to the same guys I know apples going to [<a href="https://overcast.fm/+IpnLNbSg/3586">TS</a>]

00:59:47   say as part of this legal [<a href="https://overcast.fm/+IpnLNbSg/3587">TS</a>]

00:59:49   you can't say you ever met with us bla [<a href="https://overcast.fm/+IpnLNbSg/3589">TS</a>]

00:59:50   bla bla but when it's when it's like [<a href="https://overcast.fm/+IpnLNbSg/3590">TS</a>]

00:59:52   when you're in the room with the guy [<a href="https://overcast.fm/+IpnLNbSg/3592">TS</a>]

00:59:54   running CBS and Apple guys we're just [<a href="https://overcast.fm/+IpnLNbSg/3594">TS</a>]

00:59:55   there that week you can tell whether [<a href="https://overcast.fm/+IpnLNbSg/3595">TS</a>]

00:59:58   Apple's been there or not [<a href="https://overcast.fm/+IpnLNbSg/3598">TS</a>]

00:59:59   even if they [<a href="https://overcast.fm/+IpnLNbSg/3599">TS</a>]

00:59:59   even if they [<a href="https://overcast.fm/+IpnLNbSg/3599">TS</a>]

01:00:00   never said like it's just especially [<a href="https://overcast.fm/+IpnLNbSg/3600">TS</a>]

01:00:01   when you're doing deals with people for [<a href="https://overcast.fm/+IpnLNbSg/3601">TS</a>]

01:00:03   content which is increasing what the [<a href="https://overcast.fm/+IpnLNbSg/3603">TS</a>]

01:00:04   stuff is about other people can get wind [<a href="https://overcast.fm/+IpnLNbSg/3604">TS</a>]

01:00:07   of the big moves that Apple's make me [<a href="https://overcast.fm/+IpnLNbSg/3607">TS</a>]

01:00:09   more like manufacturers oh I'm sorry we [<a href="https://overcast.fm/+IpnLNbSg/3609">TS</a>]

01:00:10   don't have manufacturing capacity for [<a href="https://overcast.fm/+IpnLNbSg/3610">TS</a>]

01:00:12   those LCDs why well we just don't like [<a href="https://overcast.fm/+IpnLNbSg/3612">TS</a>]

01:00:14   another you know we can't tell you who [<a href="https://overcast.fm/+IpnLNbSg/3614">TS</a>]

01:00:16   is taking that manufacturing capacity or [<a href="https://overcast.fm/+IpnLNbSg/3616">TS</a>]

01:00:18   yeah you can figure it out because you [<a href="https://overcast.fm/+IpnLNbSg/3618">TS</a>]

01:00:20   are talking directly to the same people [<a href="https://overcast.fm/+IpnLNbSg/3620">TS</a>]

01:00:22   that Apple talked their consumers were [<a href="https://overcast.fm/+IpnLNbSg/3622">TS</a>]

01:00:23   just talking to people who talked to [<a href="https://overcast.fm/+IpnLNbSg/3623">TS</a>]

01:00:24   people or the rumored from this guy you [<a href="https://overcast.fm/+IpnLNbSg/3624">TS</a>]

01:00:26   know it's really hard to hide your [<a href="https://overcast.fm/+IpnLNbSg/3626">TS</a>]

01:00:28   strategic moves as in Apple's making a [<a href="https://overcast.fm/+IpnLNbSg/3628">TS</a>]

01:00:31   TV from your competitors because they're [<a href="https://overcast.fm/+IpnLNbSg/3631">TS</a>]

01:00:33   talking to all the same people you are [<a href="https://overcast.fm/+IpnLNbSg/3633">TS</a>]

01:00:35   all the people you need to do your [<a href="https://overcast.fm/+IpnLNbSg/3635">TS</a>]

01:00:36   manufacturing to your business deal city [<a href="https://overcast.fm/+IpnLNbSg/3636">TS</a>]

01:00:38   you're shipping to do everything but [<a href="https://overcast.fm/+IpnLNbSg/3638">TS</a>]

01:00:41   what you can hide from them is what [<a href="https://overcast.fm/+IpnLNbSg/3641">TS</a>]

01:00:43   exactly are you doing like they can try [<a href="https://overcast.fm/+IpnLNbSg/3643">TS</a>]

01:00:45   to piece together they have much more [<a href="https://overcast.fm/+IpnLNbSg/3645">TS</a>]

01:00:46   solid information than consumers do [<a href="https://overcast.fm/+IpnLNbSg/3646">TS</a>]

01:00:48   about what you're doing but they don't [<a href="https://overcast.fm/+IpnLNbSg/3648">TS</a>]

01:00:50   know exactly what the new Apple TV think [<a href="https://overcast.fm/+IpnLNbSg/3650">TS</a>]

01:00:52   is going to be like they just can't so [<a href="https://overcast.fm/+IpnLNbSg/3652">TS</a>]

01:00:54   they'll be alerted they'll be on alert [<a href="https://overcast.fm/+IpnLNbSg/3654">TS</a>]

01:00:57   like geez Apple students until we gotta [<a href="https://overcast.fm/+IpnLNbSg/3657">TS</a>]

01:00:58   do some TV thing but they can't make [<a href="https://overcast.fm/+IpnLNbSg/3658">TS</a>]

01:01:01   their reaction product until they see [<a href="https://overcast.fm/+IpnLNbSg/3661">TS</a>]

01:01:03   what the heck you you've made an Apple [<a href="https://overcast.fm/+IpnLNbSg/3663">TS</a>]

01:01:04   is good enough with secrecy to prevent [<a href="https://overcast.fm/+IpnLNbSg/3664">TS</a>]

01:01:06   them from know exactly we're going to [<a href="https://overcast.fm/+IpnLNbSg/3666">TS</a>]

01:01:07   make sure they scramble go oh my god we [<a href="https://overcast.fm/+IpnLNbSg/3667">TS</a>]

01:01:08   got to make a Microsoft TV and then make [<a href="https://overcast.fm/+IpnLNbSg/3668">TS</a>]

01:01:10   a whole big TV set with a Microsoft logo [<a href="https://overcast.fm/+IpnLNbSg/3670">TS</a>]

01:01:11   on it with like an Xbox strapped to the [<a href="https://overcast.fm/+IpnLNbSg/3671">TS</a>]

01:01:13   back or something and turns out Apple [<a href="https://overcast.fm/+IpnLNbSg/3673">TS</a>]

01:01:14   ships another little black box and not a [<a href="https://overcast.fm/+IpnLNbSg/3674">TS</a>]

01:01:16   television set they goofed they didn't [<a href="https://overcast.fm/+IpnLNbSg/3676">TS</a>]

01:01:19   react to the right thing they knew there [<a href="https://overcast.fm/+IpnLNbSg/3679">TS</a>]

01:01:21   was something going on TV they could [<a href="https://overcast.fm/+IpnLNbSg/3681">TS</a>]

01:01:23   kind of say sometime next year there's [<a href="https://overcast.fm/+IpnLNbSg/3683">TS</a>]

01:01:25   got to be something going on the TV we [<a href="https://overcast.fm/+IpnLNbSg/3685">TS</a>]

01:01:26   should do something to you they don't [<a href="https://overcast.fm/+IpnLNbSg/3686">TS</a>]

01:01:27   know what to do exactly so that's I [<a href="https://overcast.fm/+IpnLNbSg/3687">TS</a>]

01:01:30   think that's a secondary benefit to [<a href="https://overcast.fm/+IpnLNbSg/3690">TS</a>]

01:01:32   their secrecy it'll be gone to the [<a href="https://overcast.fm/+IpnLNbSg/3692">TS</a>]

01:01:37   secrecy topic again it's a good topic [<a href="https://overcast.fm/+IpnLNbSg/3697">TS</a>]

01:01:39   we're talking about what you are [<a href="https://overcast.fm/+IpnLNbSg/3699">TS</a>]

01:01:41   refusing to predict what Microsoft will [<a href="https://overcast.fm/+IpnLNbSg/3701">TS</a>]

01:01:43   call you anyway ourself would be [<a href="https://overcast.fm/+IpnLNbSg/3703">TS</a>]

01:01:45   infighting so so I was saying that the [<a href="https://overcast.fm/+IpnLNbSg/3705">TS</a>]

01:01:47   thing that's keeping them back is that [<a href="https://overcast.fm/+IpnLNbSg/3707">TS</a>]

01:01:48   everything you're doing is a reaction to [<a href="https://overcast.fm/+IpnLNbSg/3708">TS</a>]

01:01:50   somebody else [<a href="https://overcast.fm/+IpnLNbSg/3710">TS</a>]

01:01:51   ah and that's they have to stop that [<a href="https://overcast.fm/+IpnLNbSg/3711">TS</a>]

01:01:55   they have to do something that is their [<a href="https://overcast.fm/+IpnLNbSg/3715">TS</a>]

01:01:58   own there they are [<a href="https://overcast.fm/+IpnLNbSg/3718">TS</a>]

01:02:01   if you want to be a big player in this [<a href="https://overcast.fm/+IpnLNbSg/3721">TS</a>]

01:02:03   market you have to be the first one to [<a href="https://overcast.fm/+IpnLNbSg/3723">TS</a>]

01:02:05   do this thing or the first one that you [<a href="https://overcast.fm/+IpnLNbSg/3725">TS</a>]

01:02:06   know the first one to do but the first [<a href="https://overcast.fm/+IpnLNbSg/3726">TS</a>]

01:02:07   one to do it well like for example in [<a href="https://overcast.fm/+IpnLNbSg/3727">TS</a>]

01:02:09   Gmail Gmail was a pretty big [<a href="https://overcast.fm/+IpnLNbSg/3729">TS</a>]

01:02:11   game-changer for Google obviously Google [<a href="https://overcast.fm/+IpnLNbSg/3731">TS</a>]

01:02:13   search [<a href="https://overcast.fm/+IpnLNbSg/3733">TS</a>]

01:02:13   like they did search better than [<a href="https://overcast.fm/+IpnLNbSg/3733">TS</a>]

01:02:15   everybody else they're not the first one [<a href="https://overcast.fm/+IpnLNbSg/3735">TS</a>]

01:02:16   to make search but the first one to just [<a href="https://overcast.fm/+IpnLNbSg/3736">TS</a>]

01:02:17   make search much much better and just [<a href="https://overcast.fm/+IpnLNbSg/3737">TS</a>]

01:02:19   you know really defined search right so [<a href="https://overcast.fm/+IpnLNbSg/3739">TS</a>]

01:02:21   that was Google's big thing but Gmail [<a href="https://overcast.fm/+IpnLNbSg/3741">TS</a>]

01:02:23   was another example they're not the [<a href="https://overcast.fm/+IpnLNbSg/3743">TS</a>]

01:02:25   first ones do webmail hotmail was out [<a href="https://overcast.fm/+IpnLNbSg/3745">TS</a>]

01:02:26   and all those other things were out [<a href="https://overcast.fm/+IpnLNbSg/3746">TS</a>]

01:02:27   there whatever but Gmail changed the [<a href="https://overcast.fm/+IpnLNbSg/3747">TS</a>]

01:02:30   game just same way the iPhone changed [<a href="https://overcast.fm/+IpnLNbSg/3750">TS</a>]

01:02:32   the game where there was plenty of smart [<a href="https://overcast.fm/+IpnLNbSg/3752">TS</a>]

01:02:33   phones before the iPhone but the iPhone [<a href="https://overcast.fm/+IpnLNbSg/3753">TS</a>]

01:02:35   had a new way to do it that was so much [<a href="https://overcast.fm/+IpnLNbSg/3755">TS</a>]

01:02:38   more compelling the other ways that it [<a href="https://overcast.fm/+IpnLNbSg/3758">TS</a>]

01:02:39   came to define the smartphone so Gmail [<a href="https://overcast.fm/+IpnLNbSg/3759">TS</a>]

01:02:41   just stomped on its competitors because [<a href="https://overcast.fm/+IpnLNbSg/3761">TS</a>]

01:02:43   of what I figure what it was like two [<a href="https://overcast.fm/+IpnLNbSg/3763">TS</a>]

01:02:45   gigabytes of space and it's free and [<a href="https://overcast.fm/+IpnLNbSg/3765">TS</a>]

01:02:46   it's fast and it's reliable and this [<a href="https://overcast.fm/+IpnLNbSg/3766">TS</a>]

01:02:49   little text ads on the side instead of [<a href="https://overcast.fm/+IpnLNbSg/3769">TS</a>]

01:02:50   giant viagra banners in line denied you [<a href="https://overcast.fm/+IpnLNbSg/3770">TS</a>]

01:02:52   know it was just it you know that [<a href="https://overcast.fm/+IpnLNbSg/3772">TS</a>]

01:02:55   defined webmail for that point I was [<a href="https://overcast.fm/+IpnLNbSg/3775">TS</a>]

01:02:57   like you want to do web mail well you [<a href="https://overcast.fm/+IpnLNbSg/3777">TS</a>]

01:02:58   you get you gotta compete with Gmail now [<a href="https://overcast.fm/+IpnLNbSg/3778">TS</a>]

01:03:00   like that's you know you want to make a [<a href="https://overcast.fm/+IpnLNbSg/3780">TS</a>]

01:03:01   smart phone look at the iPhone because [<a href="https://overcast.fm/+IpnLNbSg/3781">TS</a>]

01:03:03   that's what you got to deal with all [<a href="https://overcast.fm/+IpnLNbSg/3783">TS</a>]

01:03:04   right so they they Google did something [<a href="https://overcast.fm/+IpnLNbSg/3784">TS</a>]

01:03:06   granted and you know I don't know how [<a href="https://overcast.fm/+IpnLNbSg/3786">TS</a>]

01:03:08   much money they still just token all [<a href="https://overcast.fm/+IpnLNbSg/3788">TS</a>]

01:03:09   their money from advertising but it was [<a href="https://overcast.fm/+IpnLNbSg/3789">TS</a>]

01:03:10   sort of a defining product that wasn't [<a href="https://overcast.fm/+IpnLNbSg/3790">TS</a>]

01:03:12   following what everybody else did in [<a href="https://overcast.fm/+IpnLNbSg/3792">TS</a>]

01:03:14   that space this gets back to what Gruber [<a href="https://overcast.fm/+IpnLNbSg/3794">TS</a>]

01:03:16   was talking before every time I said is [<a href="https://overcast.fm/+IpnLNbSg/3796">TS</a>]

01:03:17   people are gonna say what do you mean [<a href="https://overcast.fm/+IpnLNbSg/3797">TS</a>]

01:03:19   you know not following everything's [<a href="https://overcast.fm/+IpnLNbSg/3799">TS</a>]

01:03:20   apples done has been a following of [<a href="https://overcast.fm/+IpnLNbSg/3800">TS</a>]

01:03:22   somebody else they weren't the first [<a href="https://overcast.fm/+IpnLNbSg/3802">TS</a>]

01:03:23   ones to make the GUI about the whole [<a href="https://overcast.fm/+IpnLNbSg/3803">TS</a>]

01:03:24   idea that innovation means you had the [<a href="https://overcast.fm/+IpnLNbSg/3804">TS</a>]

01:03:26   very first one to ever do this that's [<a href="https://overcast.fm/+IpnLNbSg/3806">TS</a>]

01:03:27   not what it means that think about the [<a href="https://overcast.fm/+IpnLNbSg/3807">TS</a>]

01:03:29   iPhone it sort of saying there's so many [<a href="https://overcast.fm/+IpnLNbSg/3809">TS</a>]

01:03:31   mobile phones for the iPhone so many [<a href="https://overcast.fm/+IpnLNbSg/3811">TS</a>]

01:03:32   smart phones so many applications on [<a href="https://overcast.fm/+IpnLNbSg/3812">TS</a>]

01:03:34   phones before the iPhone yet clearly the [<a href="https://overcast.fm/+IpnLNbSg/3814">TS</a>]

01:03:36   iPhone is this discontinuity and then [<a href="https://overcast.fm/+IpnLNbSg/3816">TS</a>]

01:03:38   everything after the iPhone was changed [<a href="https://overcast.fm/+IpnLNbSg/3818">TS</a>]

01:03:40   that type of move is with Microsoft that [<a href="https://overcast.fm/+IpnLNbSg/3820">TS</a>]

01:03:42   does it has to do maybe metros I don't [<a href="https://overcast.fm/+IpnLNbSg/3822">TS</a>]

01:03:46   know a metro I still see metro and [<a href="https://overcast.fm/+IpnLNbSg/3826">TS</a>]

01:03:48   Windows 8 as reaction to iOS is hard not [<a href="https://overcast.fm/+IpnLNbSg/3828">TS</a>]

01:03:50   to see it that way [<a href="https://overcast.fm/+IpnLNbSg/3830">TS</a>]

01:03:51   even though the software is so different [<a href="https://overcast.fm/+IpnLNbSg/3831">TS</a>]

01:03:53   but if margosa wants to be someplace [<a href="https://overcast.fm/+IpnLNbSg/3833">TS</a>]

01:03:55   other than someplace boring in 10 or 15 [<a href="https://overcast.fm/+IpnLNbSg/3835">TS</a>]

01:03:59   years they need to do some I don't know [<a href="https://overcast.fm/+IpnLNbSg/3839">TS</a>]

01:04:00   what that is that's up to them to decide [<a href="https://overcast.fm/+IpnLNbSg/3840">TS</a>]

01:04:02   what a disk whatever whatever they [<a href="https://overcast.fm/+IpnLNbSg/3842">TS</a>]

01:04:03   decide that is you know Microsoft could [<a href="https://overcast.fm/+IpnLNbSg/3843">TS</a>]

01:04:06   leverage its entire company to try to [<a href="https://overcast.fm/+IpnLNbSg/3846">TS</a>]

01:04:09   become the future of TV you know ditch [<a href="https://overcast.fm/+IpnLNbSg/3849">TS</a>]

01:04:12   everything else like allow it to be [<a href="https://overcast.fm/+IpnLNbSg/3852">TS</a>]

01:04:13   cannibalized say we are going to be the [<a href="https://overcast.fm/+IpnLNbSg/3853">TS</a>]

01:04:15   future television whatever they have to [<a href="https://overcast.fm/+IpnLNbSg/3855">TS</a>]

01:04:16   do like buy up all the content with the [<a href="https://overcast.fm/+IpnLNbSg/3856">TS</a>]

01:04:18   huge cash reserves to buy their own [<a href="https://overcast.fm/+IpnLNbSg/3858">TS</a>]

01:04:20   network for delivery loader they could [<a href="https://overcast.fm/+IpnLNbSg/3860">TS</a>]

01:04:22   be the future television and that could [<a href="https://overcast.fm/+IpnLNbSg/3862">TS</a>]

01:04:24   be their future in 15 years if they [<a href="https://overcast.fm/+IpnLNbSg/3864">TS</a>]

01:04:26   decided the [<a href="https://overcast.fm/+IpnLNbSg/3866">TS</a>]

01:04:27   point of Microsoft has become to become [<a href="https://overcast.fm/+IpnLNbSg/3867">TS</a>]

01:04:28   the future of television and all those [<a href="https://overcast.fm/+IpnLNbSg/3868">TS</a>]

01:04:30   people who have been using our existing [<a href="https://overcast.fm/+IpnLNbSg/3870">TS</a>]

01:04:31   products tough luck they'll have to [<a href="https://overcast.fm/+IpnLNbSg/3871">TS</a>]

01:04:33   figure something out if they all go to [<a href="https://overcast.fm/+IpnLNbSg/3873">TS</a>]

01:04:35   Apple that we think will actually weigh [<a href="https://overcast.fm/+IpnLNbSg/3875">TS</a>]

01:04:37   Apple down like a like a boat anchor and [<a href="https://overcast.fm/+IpnLNbSg/3877">TS</a>]

01:04:39   will help us zoom ahead to become the [<a href="https://overcast.fm/+IpnLNbSg/3879">TS</a>]

01:04:41   future of television not I'm saying this [<a href="https://overcast.fm/+IpnLNbSg/3881">TS</a>]

01:04:42   is what Microsoft should do in [<a href="https://overcast.fm/+IpnLNbSg/3882">TS</a>]

01:04:43   television is probably not the future of [<a href="https://overcast.fm/+IpnLNbSg/3883">TS</a>]

01:04:44   anything anyway but I'm just saying like [<a href="https://overcast.fm/+IpnLNbSg/3884">TS</a>]

01:04:46   that type of that type of move that that [<a href="https://overcast.fm/+IpnLNbSg/3886">TS</a>]

01:04:49   Apple did in each little endeavor with [<a href="https://overcast.fm/+IpnLNbSg/3889">TS</a>]

01:04:51   the iMac with the iPhone with the iPad [<a href="https://overcast.fm/+IpnLNbSg/3891">TS</a>]

01:04:53   each one of those things Apple was [<a href="https://overcast.fm/+IpnLNbSg/3893">TS</a>]

01:04:55   willing to say if Apple in 20 years is [<a href="https://overcast.fm/+IpnLNbSg/3895">TS</a>]

01:04:58   just the company that makes the iPad and [<a href="https://overcast.fm/+IpnLNbSg/3898">TS</a>]

01:04:59   although the products are dead we're [<a href="https://overcast.fm/+IpnLNbSg/3899">TS</a>]

01:05:00   fine with that [<a href="https://overcast.fm/+IpnLNbSg/3900">TS</a>]

01:05:01   because we'll just keep making new [<a href="https://overcast.fm/+IpnLNbSg/3901">TS</a>]

01:05:02   products and new products you know like [<a href="https://overcast.fm/+IpnLNbSg/3902">TS</a>]

01:05:03   their each new product it they're ok [<a href="https://overcast.fm/+IpnLNbSg/3903">TS</a>]

01:05:07   with that being the the cornerstone of [<a href="https://overcast.fm/+IpnLNbSg/3907">TS</a>]

01:05:09   their business in fact they hope it does [<a href="https://overcast.fm/+IpnLNbSg/3909">TS</a>]

01:05:10   eat all their other business like when [<a href="https://overcast.fm/+IpnLNbSg/3910">TS</a>]

01:05:12   the iPhone comes out as it came to [<a href="https://overcast.fm/+IpnLNbSg/3912">TS</a>]

01:05:13   dominate the Mac you know even the iPod [<a href="https://overcast.fm/+IpnLNbSg/3913">TS</a>]

01:05:15   the iPod came and suddenly Apple makes [<a href="https://overcast.fm/+IpnLNbSg/3915">TS</a>]

01:05:17   more money for my pods and Macs Apple [<a href="https://overcast.fm/+IpnLNbSg/3917">TS</a>]

01:05:18   isn't freaking about that so no we're [<a href="https://overcast.fm/+IpnLNbSg/3918">TS</a>]

01:05:20   the Mac company we can't have a product [<a href="https://overcast.fm/+IpnLNbSg/3920">TS</a>]

01:05:22   makes more money than Mac and the iPhone [<a href="https://overcast.fm/+IpnLNbSg/3922">TS</a>]

01:05:23   came out and made more on the iPad [<a href="https://overcast.fm/+IpnLNbSg/3923">TS</a>]

01:05:25   they're ok with that and our iPhone made [<a href="https://overcast.fm/+IpnLNbSg/3925">TS</a>]

01:05:27   more money than the iMac or the iPod [<a href="https://overcast.fm/+IpnLNbSg/3927">TS</a>]

01:05:29   they were ok with that too and the [<a href="https://overcast.fm/+IpnLNbSg/3929">TS</a>]

01:05:31   iPhone if you look at the chart Horace's [<a href="https://overcast.fm/+IpnLNbSg/3931">TS</a>]

01:05:33   great charts you can see the iPad [<a href="https://overcast.fm/+IpnLNbSg/3933">TS</a>]

01:05:34   starting to grow in the percentage of [<a href="https://overcast.fm/+IpnLNbSg/3934">TS</a>]

01:05:36   revenues and profits and everything [<a href="https://overcast.fm/+IpnLNbSg/3936">TS</a>]

01:05:38   Apple's ok with that too Margaret has no [<a href="https://overcast.fm/+IpnLNbSg/3938">TS</a>]

01:05:40   charts like that no charts where Zune [<a href="https://overcast.fm/+IpnLNbSg/3940">TS</a>]

01:05:43   comes out and starts slowly getting to [<a href="https://overcast.fm/+IpnLNbSg/3943">TS</a>]

01:05:45   be as big as Windows in office and then [<a href="https://overcast.fm/+IpnLNbSg/3945">TS</a>]

01:05:46   you know the metro comes out and tablets [<a href="https://overcast.fm/+IpnLNbSg/3946">TS</a>]

01:05:49   start to become as big as the Zune they [<a href="https://overcast.fm/+IpnLNbSg/3949">TS</a>]

01:05:51   they just don't have that model so where [<a href="https://overcast.fm/+IpnLNbSg/3951">TS</a>]

01:05:53   does that microphone going to be in 15 [<a href="https://overcast.fm/+IpnLNbSg/3953">TS</a>]

01:05:54   years without a product is not a [<a href="https://overcast.fm/+IpnLNbSg/3954">TS</a>]

01:05:56   follower product following someone [<a href="https://overcast.fm/+IpnLNbSg/3956">TS</a>]

01:05:58   else's innovation they're gonna be like [<a href="https://overcast.fm/+IpnLNbSg/3958">TS</a>]

01:05:59   they are now but even a little bit more [<a href="https://overcast.fm/+IpnLNbSg/3959">TS</a>]

01:06:01   set like they are now but more sad a [<a href="https://overcast.fm/+IpnLNbSg/3961">TS</a>]

01:06:06   little bit more sad okay and I mean a [<a href="https://overcast.fm/+IpnLNbSg/3966">TS</a>]

01:06:09   thing that's I'm not predicting and I'm [<a href="https://overcast.fm/+IpnLNbSg/3969">TS</a>]

01:06:11   saying if they don't do that [<a href="https://overcast.fm/+IpnLNbSg/3971">TS</a>]

01:06:12   there's no they have so much money and [<a href="https://overcast.fm/+IpnLNbSg/3972">TS</a>]

01:06:14   so much talent in so many brains it's [<a href="https://overcast.fm/+IpnLNbSg/3974">TS</a>]

01:06:15   just a matter of like will and [<a href="https://overcast.fm/+IpnLNbSg/3975">TS</a>]

01:06:17   priorities and I guess making the right [<a href="https://overcast.fm/+IpnLNbSg/3977">TS</a>]

01:06:20   bet on what it is that you want to do I [<a href="https://overcast.fm/+IpnLNbSg/3980">TS</a>]

01:06:21   think television probably be the wrong [<a href="https://overcast.fm/+IpnLNbSg/3981">TS</a>]

01:06:23   bet kind of like game consoles were the [<a href="https://overcast.fm/+IpnLNbSg/3983">TS</a>]

01:06:24   wrong bet in hindsight like they made a [<a href="https://overcast.fm/+IpnLNbSg/3984">TS</a>]

01:06:26   great game console that's not where the [<a href="https://overcast.fm/+IpnLNbSg/3986">TS</a>]

01:06:28   future of the industry was and so now [<a href="https://overcast.fm/+IpnLNbSg/3988">TS</a>]

01:06:32   they're kind of like second place game [<a href="https://overcast.fm/+IpnLNbSg/3992">TS</a>]

01:06:33   console but even like the first league [<a href="https://overcast.fm/+IpnLNbSg/3993">TS</a>]

01:06:35   game consoles terrified of iOS like [<a href="https://overcast.fm/+IpnLNbSg/3995">TS</a>]

01:06:37   Nintendo's out there you know getting [<a href="https://overcast.fm/+IpnLNbSg/3997">TS</a>]

01:06:38   its lunch eaten by iOS so obviously the [<a href="https://overcast.fm/+IpnLNbSg/3998">TS</a>]

01:06:40   future was in [<a href="https://overcast.fm/+IpnLNbSg/4000">TS</a>]

01:06:41   they accept my croissant bet on mobile [<a href="https://overcast.fm/+IpnLNbSg/4001">TS</a>]

01:06:44   they just been whoo good job right yeah [<a href="https://overcast.fm/+IpnLNbSg/4004">TS</a>]

01:06:46   we haven't talked about games and gaming [<a href="https://overcast.fm/+IpnLNbSg/4006">TS</a>]

01:06:48   consoles on this show like like that [<a href="https://overcast.fm/+IpnLNbSg/4008">TS</a>]

01:06:50   industry have we not enough that'd be a [<a href="https://overcast.fm/+IpnLNbSg/4010">TS</a>]

01:06:54   good topic for future show I would like [<a href="https://overcast.fm/+IpnLNbSg/4014">TS</a>]

01:06:56   that to be a topic for you to show I'm [<a href="https://overcast.fm/+IpnLNbSg/4016">TS</a>]

01:06:57   not sure how to focus it it's you know [<a href="https://overcast.fm/+IpnLNbSg/4017">TS</a>]

01:07:01   it's kind of an amorphous concept I [<a href="https://overcast.fm/+IpnLNbSg/4021">TS</a>]

01:07:05   don't know what I don't know thing I [<a href="https://overcast.fm/+IpnLNbSg/4025">TS</a>]

01:07:07   think I've actually have this in my [<a href="https://overcast.fm/+IpnLNbSg/4027">TS</a>]

01:07:08   notes for this show is talking about [<a href="https://overcast.fm/+IpnLNbSg/4028">TS</a>]

01:07:10   Nintendo does Nintendo I think is a very [<a href="https://overcast.fm/+IpnLNbSg/4030">TS</a>]

01:07:14   interesting analog to Apple and it's [<a href="https://overcast.fm/+IpnLNbSg/4034">TS</a>]

01:07:16   also a company at the crossroads so [<a href="https://overcast.fm/+IpnLNbSg/4036">TS</a>]

01:07:17   maybe I'll just do a whole show on on [<a href="https://overcast.fm/+IpnLNbSg/4037">TS</a>]

01:07:19   Nintendo or on the aspects of Nintendo [<a href="https://overcast.fm/+IpnLNbSg/4039">TS</a>]

01:07:22   that remind me of Apple and they relate [<a href="https://overcast.fm/+IpnLNbSg/4042">TS</a>]

01:07:25   to Apple so I'll tuck that away for for [<a href="https://overcast.fm/+IpnLNbSg/4045">TS</a>]

01:07:29   the future probably in the show then [<a href="https://overcast.fm/+IpnLNbSg/4049">TS</a>]

01:07:34   yeah we also never talked about patents [<a href="https://overcast.fm/+IpnLNbSg/4054">TS</a>]

01:07:37   somehow we managed remember that whole [<a href="https://overcast.fm/+IpnLNbSg/4057">TS</a>]

01:07:38   pile yeah everybody everybody was [<a href="https://overcast.fm/+IpnLNbSg/4058">TS</a>]

01:07:40   talking about patents and I never I'm [<a href="https://overcast.fm/+IpnLNbSg/4060">TS</a>]

01:07:43   not that I have a particular unique [<a href="https://overcast.fm/+IpnLNbSg/4063">TS</a>]

01:07:44   injures or interesting take on patents [<a href="https://overcast.fm/+IpnLNbSg/4064">TS</a>]

01:07:45   but it will be worth throwing into some [<a href="https://overcast.fm/+IpnLNbSg/4065">TS</a>]

01:07:48   show he kept quiet no everyone else was [<a href="https://overcast.fm/+IpnLNbSg/4068">TS</a>]

01:07:51   doing you know people had more of a [<a href="https://overcast.fm/+IpnLNbSg/4071">TS</a>]

01:07:52   connection like Marco had a more direct [<a href="https://overcast.fm/+IpnLNbSg/4072">TS</a>]

01:07:53   connection with the with the whole lot [<a href="https://overcast.fm/+IpnLNbSg/4073">TS</a>]

01:07:55   sis things and stuff like that so it's [<a href="https://overcast.fm/+IpnLNbSg/4075">TS</a>]

01:07:57   better to leave that to them and I [<a href="https://overcast.fm/+IpnLNbSg/4077">TS</a>]

01:07:59   forget what I was talking about at the [<a href="https://overcast.fm/+IpnLNbSg/4079">TS</a>]

01:08:00   time probably something completely [<a href="https://overcast.fm/+IpnLNbSg/4080">TS</a>]

01:08:02   unrelated so it didn't quite fit in but [<a href="https://overcast.fm/+IpnLNbSg/4082">TS</a>]

01:08:04   maybe I'll circle back to it eventually [<a href="https://overcast.fm/+IpnLNbSg/4084">TS</a>]

01:08:05   because it you know it doesn't leave the [<a href="https://overcast.fm/+IpnLNbSg/4085">TS</a>]

01:08:07   news stays in there we should end it [<a href="https://overcast.fm/+IpnLNbSg/4087">TS</a>]

01:08:13   then I think so too bad you don't have [<a href="https://overcast.fm/+IpnLNbSg/4093">TS</a>]

01:08:15   any turkey sitting there waiting for you [<a href="https://overcast.fm/+IpnLNbSg/4095">TS</a>]

01:08:18   to go eat for late late lunch [<a href="https://overcast.fm/+IpnLNbSg/4098">TS</a>]

01:08:20   no I what I did bring to Thanksgiving [<a href="https://overcast.fm/+IpnLNbSg/4100">TS</a>]

01:08:22   was the dessert so I got a lot I got a [<a href="https://overcast.fm/+IpnLNbSg/4102">TS</a>]

01:08:25   lot of desserts in the house that's kind [<a href="https://overcast.fm/+IpnLNbSg/4105">TS</a>]

01:08:28   of bad though big it's like yeah say [<a href="https://overcast.fm/+IpnLNbSg/4108">TS</a>]

01:08:29   that don't you say that like it's a good [<a href="https://overcast.fm/+IpnLNbSg/4109">TS</a>]

01:08:30   thing [<a href="https://overcast.fm/+IpnLNbSg/4110">TS</a>]

01:08:31   yeah just well I know you yeah but [<a href="https://overcast.fm/+IpnLNbSg/4111">TS</a>]

01:08:34   generally you don't want to load up on [<a href="https://overcast.fm/+IpnLNbSg/4114">TS</a>]

01:08:35   that stuff no matter even if even if you [<a href="https://overcast.fm/+IpnLNbSg/4115">TS</a>]

01:08:37   loved it even if you love desserts you [<a href="https://overcast.fm/+IpnLNbSg/4117">TS</a>]

01:08:39   can have too much of your favorite [<a href="https://overcast.fm/+IpnLNbSg/4119">TS</a>]

01:08:41   dessert and then you just don't want to [<a href="https://overcast.fm/+IpnLNbSg/4121">TS</a>]

01:08:42   have it anymore [<a href="https://overcast.fm/+IpnLNbSg/4122">TS</a>]

01:08:43   mmm that never happened to me instead it [<a href="https://overcast.fm/+IpnLNbSg/4123">TS</a>]

01:08:46   happens to me it's not true of like your [<a href="https://overcast.fm/+IpnLNbSg/4126">TS</a>]

01:08:48   favorite savory food I think mostly not [<a href="https://overcast.fm/+IpnLNbSg/4128">TS</a>]

01:08:50   true like it's like not like your your [<a href="https://overcast.fm/+IpnLNbSg/4130">TS</a>]

01:08:55   on steaks you know like I just can't I [<a href="https://overcast.fm/+IpnLNbSg/4135">TS</a>]

01:08:57   can't have another steak I had steak [<a href="https://overcast.fm/+IpnLNbSg/4137">TS</a>]

01:08:58   three times this week [<a href="https://overcast.fm/+IpnLNbSg/4138">TS</a>]

01:08:59   you still like steak you have have you [<a href="https://overcast.fm/+IpnLNbSg/4139">TS</a>]

01:09:00   had apple pie three times last week and [<a href="https://overcast.fm/+IpnLNbSg/4140">TS</a>]

01:09:02   came time for dessert you wouldn't be up [<a href="https://overcast.fm/+IpnLNbSg/4142">TS</a>]

01:09:04   for the Apple no not me maybe for [<a href="https://overcast.fm/+IpnLNbSg/4144">TS</a>]

01:09:06   dessert anyway reset for the after dark [<a href="https://overcast.fm/+IpnLNbSg/4146">TS</a>]

01:09:07   but I'll save it for the after dark [<a href="https://overcast.fm/+IpnLNbSg/4147">TS</a>]

01:09:09   alright so listen up people who were [<a href="https://overcast.fm/+IpnLNbSg/4149">TS</a>]

01:09:12   enjoying this episode we don't have a [<a href="https://overcast.fm/+IpnLNbSg/4152">TS</a>]

01:09:13   lot of show notes but I've actually been [<a href="https://overcast.fm/+IpnLNbSg/4153">TS</a>]

01:09:17   making some tweaks to the show notes a [<a href="https://overcast.fm/+IpnLNbSg/4157">TS</a>]

01:09:19   little bit of feedback somebody emailed [<a href="https://overcast.fm/+IpnLNbSg/4159">TS</a>]

01:09:21   to say Dan you refer to the show notes [<a href="https://overcast.fm/+IpnLNbSg/4161">TS</a>]

01:09:25   and then when I actually go to the show [<a href="https://overcast.fm/+IpnLNbSg/4165">TS</a>]

01:09:28   notes page it says episode links what [<a href="https://overcast.fm/+IpnLNbSg/4168">TS</a>]

01:09:31   are you trying to do to me so I've [<a href="https://overcast.fm/+IpnLNbSg/4171">TS</a>]

01:09:33   actually fixed that and a number of [<a href="https://overcast.fm/+IpnLNbSg/4173">TS</a>]

01:09:35   other things and I did something just [<a href="https://overcast.fm/+IpnLNbSg/4175">TS</a>]

01:09:37   for you John I haven't deployed this yet [<a href="https://overcast.fm/+IpnLNbSg/4177">TS</a>]

01:09:40   but in my early morning coding efforts [<a href="https://overcast.fm/+IpnLNbSg/4180">TS</a>]

01:09:43   over the last week or so I've been doing [<a href="https://overcast.fm/+IpnLNbSg/4183">TS</a>]

01:09:46   making little enhancements and one of [<a href="https://overcast.fm/+IpnLNbSg/4186">TS</a>]

01:09:48   them is something I think you might or [<a href="https://overcast.fm/+IpnLNbSg/4188">TS</a>]

01:09:49   might not care about you your friends at [<a href="https://overcast.fm/+IpnLNbSg/4189">TS</a>]

01:09:52   the incomparable podcast on 5x5 probably [<a href="https://overcast.fm/+IpnLNbSg/4192">TS</a>]

01:09:55   would or will care about this but I've [<a href="https://overcast.fm/+IpnLNbSg/4195">TS</a>]

01:09:57   made a place for there to be extended [<a href="https://overcast.fm/+IpnLNbSg/4197">TS</a>]

01:10:00   notes which can include embedded links [<a href="https://overcast.fm/+IpnLNbSg/4200">TS</a>]

01:10:02   and things like that so if you want to [<a href="https://overcast.fm/+IpnLNbSg/4202">TS</a>]

01:10:03   do like a mini blog post along with an [<a href="https://overcast.fm/+IpnLNbSg/4203">TS</a>]

01:10:06   episode you can now do there's a place [<a href="https://overcast.fm/+IpnLNbSg/4206">TS</a>]

01:10:09   for you to do that and people may be [<a href="https://overcast.fm/+IpnLNbSg/4209">TS</a>]

01:10:12   listening to this wondering what it is [<a href="https://overcast.fm/+IpnLNbSg/4212">TS</a>]

01:10:13   we have show notes the show notes by the [<a href="https://overcast.fm/+IpnLNbSg/4213">TS</a>]

01:10:15   way are sponsored by help spot comm [<a href="https://overcast.fm/+IpnLNbSg/4215">TS</a>]

01:10:18   which is great check them out but you [<a href="https://overcast.fm/+IpnLNbSg/4218">TS</a>]

01:10:20   can go to 5x5 that TV slash [<a href="https://overcast.fm/+IpnLNbSg/4220">TS</a>]

01:10:22   hypercritical slash 44 and all of the [<a href="https://overcast.fm/+IpnLNbSg/4222">TS</a>]

01:10:25   links and things that the John and [<a href="https://overcast.fm/+IpnLNbSg/4225">TS</a>]

01:10:26   sometimes me have found they will be [<a href="https://overcast.fm/+IpnLNbSg/4226">TS</a>]

01:10:29   there right there and you can follow [<a href="https://overcast.fm/+IpnLNbSg/4229">TS</a>]

01:10:32   John on Twitter head siracusa I'm Dan [<a href="https://overcast.fm/+IpnLNbSg/4232">TS</a>]

01:10:35   benjamin on twitter and rate the show in [<a href="https://overcast.fm/+IpnLNbSg/4235">TS</a>]

01:10:38   itunes there was somebody emailed to say [<a href="https://overcast.fm/+IpnLNbSg/4238">TS</a>]

01:10:40   that there were 666 reviews of this show [<a href="https://overcast.fm/+IpnLNbSg/4240">TS</a>]

01:10:46   or ratings of the show was a different [<a href="https://overcast.fm/+IpnLNbSg/4246">TS</a>]

01:10:48   show was are you sure that was this one [<a href="https://overcast.fm/+IpnLNbSg/4248">TS</a>]

01:10:49   we've got reviews or ratings ratings now [<a href="https://overcast.fm/+IpnLNbSg/4249">TS</a>]

01:10:52   this there were way over that number of [<a href="https://overcast.fm/+IpnLNbSg/4252">TS</a>]

01:10:54   ratings okay although we should be [<a href="https://overcast.fm/+IpnLNbSg/4254">TS</a>]

01:10:55   higher everybody just go and click [<a href="https://overcast.fm/+IpnLNbSg/4255">TS</a>]

01:10:57   little stars we're stuck we're stuck [<a href="https://overcast.fm/+IpnLNbSg/4257">TS</a>]

01:10:59   around a thousand [<a href="https://overcast.fm/+IpnLNbSg/4259">TS</a>]

01:11:01   I just noted power through that yeah but [<a href="https://overcast.fm/+IpnLNbSg/4261">TS</a>]

01:11:05   that's it so glad you had a good [<a href="https://overcast.fm/+IpnLNbSg/4265">TS</a>]

01:11:07   Thanksgiving and everybody thanks for [<a href="https://overcast.fm/+IpnLNbSg/4267">TS</a>]

01:11:09   tuning in we'll be back next week same [<a href="https://overcast.fm/+IpnLNbSg/4269">TS</a>]

01:11:12   time same station thanks John yep [<a href="https://overcast.fm/+IpnLNbSg/4272">TS</a>]

01:11:28   you [<a href="https://overcast.fm/+IpnLNbSg/4288">TS</a>]