Hypercritical

00:00:02 ◼   ► this is hypercritical [TS]

00:00:04 ◼   ► a weekly talkshow ruminating on exactly [TS]

00:00:06 ◼   ► what is wrong in the world of Apple [TS]

00:00:07 ◼   ► related technologies and businesses [TS]

00:00:09 ◼   ► nothing is so perfect that it can't be [TS]

00:00:12 ◼   ► complained about show is hosted by John [TS]

00:00:15 ◼   ► siracusa and by me I'm Dan benjamin [TS]

00:00:18 ◼   ► today is october 28th 2011 this is [TS]

00:00:21 ◼   ► episode number 40 we would like to say [TS]

00:00:25 ◼   ► thanks to our two sponsors today tiny [TS]

00:00:28 ◼   ► letter dot-com and squarespace.com will [TS]

00:00:32 ◼   ► tell you more about those as the show [TS]

00:00:34 ◼   ► goes on hey John how you doing this week [TS]

00:00:38 ◼   ► pretty good I'm bummed that our guest [TS]

00:00:42 ◼   ► isn't here yeah we you had do we even [TS]

00:00:45 ◼   ► want to talk do we want to talk about it [TS]

00:00:46 ◼   ► or no II just I we were supposed to have [TS]

00:00:49 ◼   ► a guest we're gonna have a spent very [TS]

00:00:50 ◼   ► special very special guest very special [TS]

00:00:53 ◼   ► he's not here we waited we waited a [TS]

00:00:57 ◼   ► little while and he didn't he didn't [TS]

00:00:59 ◼   ► show up yeah maybe he got timezones [TS]

00:01:02 ◼   ► confused to me [TS]

00:01:03 ◼   ► who knows how hopefully you know now I'm [TS]

00:01:06 ◼   ► so now I'm starting to worry now I'm [TS]

00:01:07 ◼   ► just now I just hope he's all right [TS]

00:01:09 ◼   ► that's all sleep well if that's all it [TS]

00:01:12 ◼   ► is then that's uh that's merely rude and [TS]

00:01:15 ◼   ► then being injured or something would [TS]

00:01:16 ◼   ► not be good we'll see anyway I had [TS]

00:01:19 ◼   ► prepared to do a show with guest today [TS]

00:01:22 ◼   ► so all my notes that I'm looking at are [TS]

00:01:24 ◼   ► all about things that we would have [TS]

00:01:25 ◼   ► discussed with the guests but I've got [TS]

00:01:28 ◼   ► enough be sure in the back of my mind [TS]

00:01:30 ◼   ► yeah guy added I added links all week [TS]

00:01:32 ◼   ► long gonna add links to the to the note [TS]

00:01:34 ◼   ► I know I moved a bunch of them out [TS]

00:01:36 ◼   ► before the show because I thought they [TS]

00:01:38 ◼   ► were the ones that weren't relevant to [TS]

00:01:40 ◼   ► the guests but as your hero c-3po says [TS]

00:01:42 ◼   ► how rude I saved them I non-tech delete [TS]

00:01:46 ◼   ► move them out on my own little file and [TS]

00:01:48 ◼   ► move them out you know I don't know what [TS]

00:01:51 ◼   ► that means well you know I don't I don't [TS]

00:01:53 ◼   ► want to lose the the urls right so I [TS]

00:01:55 ◼   ► just copy and paste them into another [TS]

00:01:57 ◼   ► document so I can add them back next [TS]

00:01:58 ◼   ► week okay but no you know what I was [TS]

00:02:02 ◼   ► listening to the other shows this week I [TS]

00:02:03 ◼   ► was thinking more there's a lot of stuff [TS]

00:02:04 ◼   ► I want to talk about but we've got the [TS]

00:02:06 ◼   ► guest I was like I'll just save it for [TS]

00:02:07 ◼   ► next week but now I guess we have a [TS]

00:02:08 ◼   ► chance to talk about it yeah [TS]

00:02:11 ◼   ► so the ones I wanted to talk about were [TS]

00:02:15 ◼   ► and you can pick we can talk about Apple [TS]

00:02:17 ◼   ► and TV stuff for the umpteenth time or [TS]

00:02:18 ◼   ► we can talk about the Steve Jobs bio I I [TS]

00:02:26 ◼   ► have not completed reading the Bible and [TS]

00:02:29 ◼   ► neither of I so I and John Gruber on his [TS]

00:02:33 ◼   ► show on the talk show has essentially [TS]

00:02:37 ◼   ► said that he would like to you know not [TS]

00:02:40 ◼   ► he doesn't want to talk about until he's [TS]

00:02:41 ◼   ► completed it I kind of feel the same way [TS]

00:02:44 ◼   ► I feel like unless and until we've read [TS]

00:02:48 ◼   ► it and maybe given the audience a chance [TS]

00:02:49 ◼   ► to read it also because the book is for [TS]

00:02:52 ◼   ► most people especially if you ordered [TS]

00:02:54 ◼   ► the hardcover book which of course I did [TS]

00:02:56 ◼   ► and I haven't I haven't I know some [TS]

00:02:59 ◼   ► people like our mutual friend Jason [TS]

00:03:02 ◼   ► Snell you know he got the Kindle edition [TS]

00:03:05 ◼   ► so he could start reading it [TS]

00:03:06 ◼   ► instantaneously that the moment it was [TS]

00:03:08 ◼   ► released on the 24th which was Wednesday [TS]

00:03:10 ◼   ► and and and then of course ordered the [TS]

00:03:13 ◼   ► hardcover so he could switch to that I [TS]

00:03:15 ◼   ► did not do that is that what you did or [TS]

00:03:16 ◼   ► do you have the hardcover just the [TS]

00:03:18 ◼   ► digital I haven't been reading paper [TS]

00:03:19 ◼   ► books since like 2002 sorry I'm the [TS]

00:03:22 ◼   ► digital version so you want to wait [TS]

00:03:26 ◼   ► until everybody has finished it [TS]

00:03:28 ◼   ► that's all I feel like I feel like we [TS]

00:03:30 ◼   ► have to I feel like we need to get least [TS]

00:03:32 ◼   ► give him a chance you know and then and [TS]

00:03:34 ◼   ► then even after they're done even if [TS]

00:03:35 ◼   ► their people are like I don't need a [TS]

00:03:37 ◼   ► chance I'm ready right now well it's [TS]

00:03:38 ◼   ► fine let it gel in your mind then [TS]

00:03:40 ◼   ► consider this to be an incubation period [TS]

00:03:42 ◼   ► for you to form your opinions of course [TS]

00:03:46 ◼   ► by then like all the other shows may [TS]

00:03:47 ◼   ► have talked about the book and everyone [TS]

00:03:49 ◼   ► is bored of it by the time we get the [TS]

00:03:50 ◼   ► next Friday but I will have my say-so [TS]

00:03:52 ◼   ► well perhaps what I could do is I could [TS]

00:03:53 ◼   ► have I and I I've you know I have to run [TS]

00:03:56 ◼   ► this by the other guys but maybe I could [TS]

00:03:58 ◼   ► do a show where we all talk about it [TS]

00:04:00 ◼   ► where it's just a a special show we can [TS]

00:04:02 ◼   ► all come together talk about it be [TS]

00:04:05 ◼   ► scheduling logistics of that are easy we [TS]

00:04:07 ◼   ► just do it on Friday when you're sitting [TS]

00:04:09 ◼   ► sitting at home [TS]

00:04:10 ◼   ► well if they all want to do that [TS]

00:04:12 ◼   ► although there could be a lot of people [TS]

00:04:13 ◼   ► talking about it anyway so that that [TS]

00:04:14 ◼   ► means you want to talk about Apple TV [TS]

00:04:16 ◼   ► today instead I think we have two all [TS]

00:04:18 ◼   ► right well actually I should go back to [TS]

00:04:19 ◼   ► only pull up my my larger notes file and [TS]

00:04:22 ◼   ► look to see if we have any follow-up [TS]

00:04:23 ◼   ► because I had excised all the follow-up [TS]

00:04:24 ◼   ► to because we're gonna [TS]

00:04:25 ◼   ► that I wanna you know waste time doing [TS]

00:04:27 ◼   ► yeah follow up mm-hmm we have and follow [TS]

00:04:32 ◼   ► up not much stuff actually I had [TS]

00:04:39 ◼   ► something that I didn't investigate much [TS]

00:04:41 ◼   ► but someone sent along I'll put in the [TS]

00:04:44 ◼   ► show notes was a remember we talked [TS]

00:04:46 ◼   ► about iCloud a couple weeks ago when I [TS]

00:04:48 ◼   ► was talking about the philosophy that I [TS]

00:04:49 ◼   ► was surmising that I kept my cloud [TS]

00:04:52 ◼   ► philosophy that I was sort of inferring [TS]

00:04:54 ◼   ► from the things I knew about it a things [TS]

00:04:56 ◼   ► said at WWDC it's not like a stated goal [TS]

00:04:59 ◼   ► of Apple as far as I know but just [TS]

00:05:01 ◼   ► looking at how the API works and how [TS]

00:05:02 ◼   ► differs from MobileMe I was saying how [TS]

00:05:04 ◼   ► they don't want it to be like the [TS]

00:05:07 ◼   ► MobileMe syncing where you have like [TS]

00:05:08 ◼   ► resolving conflicts and that whole [TS]

00:05:11 ◼   ► infrastructure they just want to not [TS]

00:05:13 ◼   ► bother you with as many questions as [TS]

00:05:14 ◼   ► possible and just keep multiple versions [TS]

00:05:17 ◼   ► and if they make the wrong choice on [TS]

00:05:19 ◼   ► your behalf at least you can rewind and [TS]

00:05:21 ◼   ► go back to the previous version so [TS]

00:05:22 ◼   ► someone sent me a screenshot of pages [TS]

00:05:26 ◼   ► running on the iPad and unfortunately [TS]

00:05:28 ◼   ► it's French so I don't know exactly what [TS]

00:05:31 ◼   ► the dialogues say but it shows the I [TS]

00:05:35 ◼   ► guess it's the Pages document screen I [TS]

00:05:36 ◼   ► haven't tried pages on the iPads I don't [TS]

00:05:38 ◼   ► know what screen this is and it's the [TS]

00:05:41 ◼   ► the screen behind it shows a bunch of [TS]

00:05:43 ◼   ► pages documents and a bunch of pages [TS]

00:05:44 ◼   ► folders where it shows like a bunch of [TS]

00:05:45 ◼   ► little squares inside of a bigger square [TS]

00:05:48 ◼   ► kind of like the folders on the [TS]

00:05:49 ◼   ► springboard screen in front of it is a [TS]

00:05:51 ◼   ► modal dialog box that's asking you to [TS]

00:05:53 ◼   ► resolve a conflict and it shows two [TS]

00:05:56 ◼   ► choices with like dates under them and [TS]

00:06:00 ◼   ► it says something about the [TS]

00:06:03 ◼   ► modifications are not synchronized [TS]

00:06:04 ◼   ► choose the document that you want to [TS]

00:06:07 ◼   ► save this is me translating from my high [TS]

00:06:09 ◼   ► school French right you know share [TS]

00:06:10 ◼   ► someone else going to look at the [TS]

00:06:11 ◼   ► screenshot now I'll paste into the chat [TS]

00:06:13 ◼   ► room so people can take a look for [TS]

00:06:15 ◼   ► themselves so here is an actual dialogue [TS]

00:06:17 ◼   ► box prompting you to you know which one [TS]

00:06:20 ◼   ► of these documents do you want to save [TS]

00:06:21 ◼   ► now I don't know how this thing occurred [TS]

00:06:24 ◼   ► and it seems like it's a dialogue [TS]

00:06:28 ◼   ► produced by the pages application unlike [TS]

00:06:30 ◼   ► say MobileMe where there was a [TS]

00:06:31 ◼   ► system-wide conflict resolution thing [TS]

00:06:35 ◼   ► that would be launched by the the sync [TS]

00:06:36 ◼   ► services process so presumably this is [TS]

00:06:39 ◼   ► something [TS]

00:06:39 ◼   ► it individual applications can provide [TS]

00:06:42 ◼   ► like if they call the cloud api's and [TS]

00:06:44 ◼   ► they find their about the pull document [TS]

00:06:46 ◼   ► that's newer than the one you have but [TS]

00:06:48 ◼   ► the one that you have has been modified [TS]

00:06:49 ◼   ► since it was last synchronized maybe [TS]

00:06:51 ◼   ► it'll pop up this document so I can't [TS]

00:06:53 ◼   ► tell if that's like you know the an [TS]

00:06:56 ◼   ► expected part of an iCloud application [TS]

00:06:58 ◼   ► or just an individual choice that the [TS]

00:07:00 ◼   ► pages developers made regarding iCloud [TS]

00:07:02 ◼   ► but anyway it's the first time I have [TS]

00:07:03 ◼   ► seen in practice or in screenshot a [TS]

00:07:07 ◼   ► conflict resolution dialog for iCloud so [TS]

00:07:09 ◼   ► apparently they are not totally gone see [TS]

00:07:15 ◼   ► what else we have for follow up I do [TS]

00:07:19 ◼   ► actually have follow up on Apple TV but [TS]

00:07:20 ◼   ► that's going to be our topic tonight so [TS]

00:07:21 ◼   ► we won't need to talk about that mmm [TS]

00:07:28 ◼   ► yeah I don't want to talk more about flu [TS]

00:07:30 ◼   ► stuff and then we did that we continue [TS]

00:07:34 ◼   ► to get a lot of commentary out through [TS]

00:07:36 ◼   ► stuff right out of flu it is the problem [TS]

00:07:38 ◼   ► with it with the flu stuff that be met a [TS]

00:07:40 ◼   ► problem I think there there are so many [TS]

00:07:45 ◼   ► what I and many other people would [TS]

00:07:47 ◼   ► consider crazy opinions about vaccines [TS]

00:07:51 ◼   ► in particular and medicine out there on [TS]

00:07:53 ◼   ► the net right I mean we've all read all [TS]

00:07:55 ◼   ► sorts of things but I even just you know [TS]

00:07:57 ◼   ► for people follow us politics with the [TS]

00:07:59 ◼   ► Michelle Bachman and the HPV vaccine all [TS]

00:08:01 ◼   ► that business and then there's the the [TS]

00:08:03 ◼   ► vaccine I don't know what you call them [TS]

00:08:05 ◼   ► other people like Jenny McCarthy and [TS]

00:08:06 ◼   ► stuff I think the vaccines are harmful [TS]

00:08:07 ◼   ► to our children and the government [TS]

00:08:09 ◼   ► shouldn't be forcing us to have let that [TS]

00:08:10 ◼   ► that whole thing right and everything [TS]

00:08:13 ◼   ► you know in between and in the extremes [TS]

00:08:15 ◼   ► of that on the internet so now I think [TS]

00:08:16 ◼   ► whenever anyone discusses anything that [TS]

00:08:19 ◼   ► touches on one of those issues it's easy [TS]

00:08:23 ◼   ► for the people listening to imagine that [TS]

00:08:26 ◼   ► what they're hearing is one of those [TS]

00:08:27 ◼   ► crazy opinions because those crazy pains [TS]

00:08:29 ◼   ► do you know they get people worked up [TS]

00:08:31 ◼   ► right yeah and so if you talk about [TS]

00:08:34 ◼   ► something else like you're just talking [TS]

00:08:35 ◼   ► about shoes people and say you say [TS]

00:08:38 ◼   ► something that could conceivably be [TS]

00:08:41 ◼   ► misinterpreted to mean that you think [TS]

00:08:42 ◼   ► shoes are magic and help you levitate if [TS]

00:08:45 ◼   ► they're brown but only if you wear them [TS]

00:08:47 ◼   ► on Wednesdays no one is going to make [TS]

00:08:49 ◼   ► that jump to that conclusion because [TS]

00:08:50 ◼   ► it's ridiculous right huh but if [TS]

00:08:52 ◼   ► it was a big meme on the internet about [TS]

00:08:54 ◼   ► brown shoes letting you levitate on [TS]

00:08:55 ◼   ► Wednesdays and it was just everywhere [TS]

00:08:57 ◼   ► and you kept telling people look brown [TS]

00:08:59 ◼   ► shoes don't let you levitate on [TS]

00:09:00 ◼   ► Wednesdays people your your hunk you [TS]

00:09:02 ◼   ► know this makes no sense they don't make [TS]

00:09:05 ◼   ► you levitate like oh it's a government [TS]

00:09:06 ◼   ► conspiracy they do let you levitate [TS]

00:09:08 ◼   ► that's why they won't let you wear brown [TS]

00:09:09 ◼   ► shoes you know if that was a big thing [TS]

00:09:11 ◼   ► on the internet it would be very [TS]

00:09:12 ◼   ► difficult to discuss shoes without [TS]

00:09:14 ◼   ► somebody saying wait are you saying the [TS]

00:09:15 ◼   ► brown shoes help you levitate on [TS]

00:09:16 ◼   ► Wednesdays because it's a thing they've [TS]

00:09:18 ◼   ► heard elsewhere right so I think the [TS]

00:09:21 ◼   ► problem with talking about the flu stuff [TS]

00:09:23 ◼   ► is that no matter what we say on the [TS]

00:09:26 ◼   ► topic someone will assume that what [TS]

00:09:29 ◼   ► they're hearing is one of those crazy [TS]

00:09:31 ◼   ► things that they've heard uh and now the [TS]

00:09:34 ◼   ► reverse is also true if I was actually [TS]

00:09:36 ◼   ► talk about vaccines which I won't uh [TS]

00:09:38 ◼   ► other than the flu shot apparently uh [TS]

00:09:41 ◼   ► people who are like you know in the [TS]

00:09:45 ◼   ► Jenny McCarthy anti vaccine camp would [TS]

00:09:49 ◼   ► probably jump on me and tell me I'm [TS]

00:09:50 ◼   ► crazy in blah blah blah because I don't [TS]

00:09:52 ◼   ► agree with them right and if that [TS]

00:09:53 ◼   ► happened if we got a bunch of reader [TS]

00:09:55 ◼   ► mail from people who are like anti [TS]

00:09:57 ◼   ► vaccine I'll be ok with that I'd be like [TS]

00:09:59 ◼   ► you know I feel like yeah that's what I [TS]

00:10:02 ◼   ► expect to get because I actually do [TS]

00:10:03 ◼   ► disagree with their position and you [TS]

00:10:05 ◼   ► know so I would just accept that but [TS]

00:10:07 ◼   ► instead what we getting in the flu shot [TS]

00:10:09 ◼   ► stuff are angry emails from people who I [TS]

00:10:13 ◼   ► agree with who think what I'm saying is [TS]

00:10:16 ◼   ► something they don't agree with I don't [TS]

00:10:17 ◼   ► think it's a possible for me to resolve [TS]

00:10:19 ◼   ► that so I'm gonna say to all you people [TS]

00:10:21 ◼   ► out there who believe in science and [TS]

00:10:23 ◼   ► medicine I agree with you so you can [TS]

00:10:28 ◼   ► stop in telling me and and and thinking [TS]

00:10:31 ◼   ► that I might if I accidentally implied [TS]

00:10:34 ◼   ► we said something that made you think I [TS]

00:10:35 ◼   ► don't that was a mistake I'm sorry that [TS]

00:10:38 ◼   ► I implied that I'm if I'm if I misspoke [TS]

00:10:40 ◼   ► if I said something I do think that I [TS]

00:10:42 ◼   ► don't I agree with you for the people [TS]

00:10:44 ◼   ► who are on the opposite side I really do [TS]

00:10:47 ◼   ► disagree with you and you continue to [TS]

00:10:49 ◼   ► send me angry email if you want but we [TS]

00:10:50 ◼   ► really have been getting that so that's [TS]

00:10:51 ◼   ► that's what that's the I'm not gonna [TS]

00:10:52 ◼   ► discuss the substance I don't think with [TS]

00:10:53 ◼   ► two shows words enough would be the meta [TS]

00:10:55 ◼   ► issue here is once some topic gets [TS]

00:11:00 ◼   ► enough extreme opinions on both sides of [TS]

00:11:04 ◼   ► it [TS]

00:11:05 ◼   ► even the people you agree with will be [TS]

00:11:08 ◼   ► inclined to jump on you if they if it [TS]

00:11:12 ◼   ► seems like you are not very accurately [TS]

00:11:17 ◼   ► and adamantly and completely denying the [TS]

00:11:20 ◼   ► extreme points of view so I think that's [TS]

00:11:22 ◼   ► what's been happening with the flu issue [TS]

00:11:23 ◼   ► flu shot thing which I don't want to [TS]

00:11:25 ◼   ► discuss further but I just wanted to [TS]

00:11:26 ◼   ► discuss this larger issue I'm just glad [TS]

00:11:30 ◼   ► you got your flu shot I have still [TS]

00:11:33 ◼   ► haven't got mine I bet usually I get [TS]

00:11:34 ◼   ► mine through work and they send out a [TS]

00:11:35 ◼   ► little thing as hey we're going to have [TS]

00:11:36 ◼   ► flu shots sign up Bob and they haven't [TS]

00:11:38 ◼   ► sent out their thing yet this year I [TS]

00:11:39 ◼   ► looked through the past years like what [TS]

00:11:41 ◼   ► have they done this they've done it [TS]

00:11:42 ◼   ► pretty late and past year so maybe they [TS]

00:11:43 ◼   ► just haven't gotten to it yet but the [TS]

00:11:45 ◼   ► family's gotten them I'm just glad you [TS]

00:11:48 ◼   ► haven't got your flu shots relieved [TS]

00:11:51 ◼   ► that's a bummer sent now you should get [TS]

00:11:53 ◼   ► the angry email all right Apple TV Apple [TS]

00:11:59 ◼   ► TV so recently in the news as a result [TS]

00:12:04 ◼   ► of this book coming out you have a Steve [TS]

00:12:08 ◼   ► Jobs quote that I read we read this on [TS]

00:12:11 ◼   ► one of the other shows the interview was [TS]

00:12:15 ◼   ► talking to Steve Jobs about television [TS]

00:12:19 ◼   ► DTV and the quote was something like I [TS]

00:12:23 ◼   ► finally cracked it in reference to how [TS]

00:12:27 ◼   ► to create the ultimate Apple TV [TS]

00:12:30 ◼   ► experience that yeah Steve Jobs has done [TS]

00:12:33 ◼   ► it he has cracked it and of course this [TS]

00:12:36 ◼   ► I don't know when the date of that [TS]

00:12:38 ◼   ► particular interview where he said that [TS]

00:12:40 ◼   ► was because this book is a collection of [TS]

00:12:42 ◼   ► something like 30 40 interviews over [TS]

00:12:44 ◼   ► years so we don't I personally I don't [TS]

00:12:47 ◼   ► know do you know when that quote [TS]

00:12:48 ◼   ► actually was like dated whether that was [TS]

00:12:51 ◼   ► it a month before he passed or or a year [TS]

00:12:55 ◼   ► do we know [TS]

00:12:55 ◼   ► no and that's another complaint I would [TS]

00:12:57 ◼   ► have about the book if we were [TS]

00:12:58 ◼   ► discussing the book which or not but no [TS]

00:12:59 ◼   ► there was not not good footnotes and not [TS]

00:13:02 ◼   ► good citations to be able to he [TS]

00:13:04 ◼   ► obviously didn't back so I did not use [TS]

00:13:05 ◼   ► markdown either as I probably know my [TS]

00:13:08 ◼   ► footnotes very easy yeah so the quote I [TS]

00:13:13 ◼   ► actually pulled out I just pulled this [TS]

00:13:16 ◼   ► from our webpage not from the book [TS]

00:13:17 ◼   ► itself but I assume it is accurate I [TS]

00:13:19 ◼   ► don't know why P [TS]

00:13:19 ◼   ► miscalled the book this is a steve job [TS]

00:13:21 ◼   ► speaking it says i'd like to create an [TS]

00:13:24 ◼   ► integrated television set that is [TS]

00:13:25 ◼   ► completely easy to use it would be [TS]

00:13:27 ◼   ► seamlessly synced with all of your [TS]

00:13:28 ◼   ► devices and with iCloud so presumably [TS]

00:13:31 ◼   ► that quote comes from after the point [TS]

00:13:33 ◼   ► when iCloud was public I guess because [TS]

00:13:35 ◼   ► why would he tell his biographer maybe [TS]

00:13:36 ◼   ► he would tell his biographer if iCloud [TS]

00:13:38 ◼   ► was uh still in the work you know I [TS]

00:13:42 ◼   ► hadn't been announced yet [TS]

00:13:43 ◼   ► what he told his biographer guy what he [TS]

00:13:45 ◼   ► mentioned I got but so that Steve Jobs [TS]

00:13:47 ◼   ► saying that they won't approaches so [TS]

00:13:53 ◼   ► Marco talked about it a lot and then [TS]

00:13:54 ◼   ► Gruber sort of replied to what market [TS]

00:13:56 ◼   ► was saying and a lot of the issue this [TS]

00:14:00 ◼   ► two parts the issue one it's been [TS]

00:14:01 ◼   ► discussing is Apple going to make a [TS]

00:14:04 ◼   ► television set which is what the current [TS]

00:14:06 ◼   ► hot rumor stuff for the past month or [TS]

00:14:08 ◼   ► two has been like an actual TV set or [TS]

00:14:10 ◼   ► are they going to continue to make a [TS]

00:14:12 ◼   ► thing that you attach to the television [TS]

00:14:14 ◼   ► and the second issue is regardless of [TS]

00:14:17 ◼   ► which one of those things they do what's [TS]

00:14:19 ◼   ► the point like what does this thing do [TS]

00:14:21 ◼   ► for you ah how they going to deal with [TS]

00:14:23 ◼   ► content like why how is it going to be [TS]

00:14:25 ◼   ► different than right presumably Apple's [TS]

00:14:26 ◼   ► not going to make a television that's [TS]

00:14:27 ◼   ► exactly like you know Samsung or [TS]

00:14:31 ◼   ► Panasonic television so they're going to [TS]

00:14:32 ◼   ► do something with it right and also [TS]

00:14:35 ◼   ► presumably something different in some [TS]

00:14:38 ◼   ► way than the current Apple TV they're [TS]

00:14:40 ◼   ► going to be applications is just going [TS]

00:14:41 ◼   ► to be like the current Apple TV but [TS]

00:14:43 ◼   ► faster with more content deals and all [TS]

00:14:45 ◼   ► you know all sorts of speculation like [TS]

00:14:46 ◼   ► that and I don't know if I ever discuss [TS]

00:14:49 ◼   ► this but Marco went over most of the [TS]

00:14:50 ◼   ► points about why Apple would probably [TS]

00:14:53 ◼   ► not be interested in making a television [TS]

00:14:55 ◼   ► set let's summarize what he said is like [TS]

00:14:57 ◼   ► you know people don't buy Dell vision [TS]

00:14:59 ◼   ► sets that often because they're big [TS]

00:15:00 ◼   ► expensive purchases a lot of people had [TS]

00:15:02 ◼   ► just bought a television set because you [TS]

00:15:05 ◼   ► know that converting from non HD HD [TS]

00:15:07 ◼   ► television sets and the Apple TV didn't [TS]

00:15:10 ◼   ► have a lot of penetration when it was [TS]

00:15:11 ◼   ► like 400 bucks probably dropped it to 99 [TS]

00:15:14 ◼   ► it really started to take off so like [TS]

00:15:16 ◼   ► Apple seems to be on the hey you know we [TS]

00:15:17 ◼   ► can get some traction if we make this [TS]

00:15:18 ◼   ► thing cheap all those are reasons why [TS]

00:15:21 ◼   ► they wouldn't wanna make an actual [TS]

00:15:22 ◼   ► television set though and to that I [TS]

00:15:25 ◼   ► would add that Apple [TS]

00:15:29 ◼   ► really doesn't have much to add to the [TS]

00:15:31 ◼   ► set television set part anyway they [TS]

00:15:33 ◼   ► would be like well you know they're not [TS]

00:15:35 ◼   ► they don't make this stuff anyway they [TS]

00:15:37 ◼   ► license all this all the screens are [TS]

00:15:38 ◼   ► licensed or some other manufacturer [TS]

00:15:39 ◼   ► presumably they'd have to license their [TS]

00:15:41 ◼   ► television innards from you know who are [TS]

00:15:43 ◼   ► like they buy the iPad screens from I [TS]

00:15:45 ◼   ► think LG or you know I don't know who I [TS]

00:15:47 ◼   ► don't know makes their screens for all [TS]

00:15:48 ◼   ► their stuff but someone else make Apple [TS]

00:15:49 ◼   ► doesn't make these the Apple design you [TS]

00:15:50 ◼   ► design them they design the cases and [TS]

00:15:53 ◼   ► often oftentimes they design the circuit [TS]

00:15:54 ◼   ► boards and even perhaps the analog [TS]

00:15:56 ◼   ► circuitry that goes inside them but the [TS]

00:15:58 ◼   ► actual LCD panels are plasma or whatever [TS]

00:16:02 ◼   ► they were use for a TV come from another [TS]

00:16:03 ◼   ► company and most of those companies make [TS]

00:16:06 ◼   ► television set so LG makes television [TS]

00:16:08 ◼   ► sets I don't know if LG makes pcs maybe [TS]

00:16:11 ◼   ► they do but it's kind of all those [TS]

00:16:12 ◼   ► relationships where if you're buying [TS]

00:16:13 ◼   ► from Sam so they have the same image [TS]

00:16:15 ◼   ► situation with Samsung they buy you know [TS]

00:16:18 ◼   ► the systems on chips from Samsung that [TS]

00:16:19 ◼   ► used to buy memory from Samsung you know [TS]

00:16:22 ◼   ► flash memory and RAM chips and all sorts [TS]

00:16:24 ◼   ► and stuff like that but Samsung will [TS]

00:16:25 ◼   ► also makes phones that compete with [TS]

00:16:27 ◼   ► Apple's phones but it's the same [TS]

00:16:29 ◼   ► situation with television you'd be like [TS]

00:16:30 ◼   ► well you know you weren't you got to buy [TS]

00:16:32 ◼   ► your panels from somebody and then you [TS]

00:16:34 ◼   ► package them up and you sell them as [TS]

00:16:35 ◼   ► televisions but really Samsung is going [TS]

00:16:39 ◼   ► to be making more money by selling the [TS]

00:16:40 ◼   ► television set itself than Apple [TS]

00:16:43 ◼   ► presumably if they were just competing [TS]

00:16:44 ◼   ► on like just like making actual plain [TS]

00:16:46 ◼   ► old television set with a tuner and you [TS]

00:16:48 ◼   ► know special sauce or anything like that [TS]

00:16:49 ◼   ► because Samsung is going to give Apple a [TS]

00:16:51 ◼   ► higher price than it gives itself when [TS]

00:16:53 ◼   ► it makes its own television sets so it [TS]

00:16:56 ◼   ► seems like that would be something that [TS]

00:16:59 ◼   ► Apple but only add if they thought you [TS]

00:17:00 ◼   ► couldn't do the product without like [TS]

00:17:02 ◼   ► there was some compelling reason for [TS]

00:17:03 ◼   ► them to do it because it's not like [TS]

00:17:04 ◼   ► they're without by making the television [TS]

00:17:06 ◼   ► set will make so much more money rather [TS]

00:17:08 ◼   ► than just making the box because you can [TS]

00:17:10 ◼   ► you can get more margins on the box [TS]

00:17:11 ◼   ► putting that big expensive item in there [TS]

00:17:14 ◼   ► the big expensive item that you were [TS]

00:17:16 ◼   ► going to have lower margins on then the [TS]

00:17:19 ◼   ► Samsung talked about the panel itself [TS]

00:17:20 ◼   ► Samsung will have lower margins on its [TS]

00:17:22 ◼   ► panels higher margins in its panels then [TS]

00:17:24 ◼   ► you will because Samsung is going to [TS]

00:17:25 ◼   ► charge you more and then it charges its [TS]

00:17:27 ◼   ► own TV makers so there have to be some [TS]

00:17:29 ◼   ► reason to put it in there and finally [TS]

00:17:31 ◼   ► what's this person's name I could say [TS]

00:17:33 ◼   ► its splat F com splat is Z glad F the [TS]

00:17:36 ◼   ► the slang [TS]

00:17:38 ◼   ► this person's slang name for the command [TS]

00:17:40 ◼   ► key symbol I was used to call it [TS]

00:17:42 ◼   ► squiggly when I was [TS]

00:17:44 ◼   ► but splat squiggly except Thomas we're [TS]

00:17:47 ◼   ► all different were amenable to [TS]

00:17:49 ◼   ► everything yes so this is Dan Romer from [TS]

00:17:51 ◼   ► ER who has recently gone off on his own [TS]

00:17:54 ◼   ► and made his own site and this is SPLA [TS]

00:17:56 ◼   ► TF comm he did an article that I was I [TS]

00:18:00 ◼   ► had been thinking about for a long time [TS]

00:18:01 ◼   ► like you know well people keep talking [TS]

00:18:04 ◼   ► about a television set but no one has [TS]

00:18:05 ◼   ► done no one has done an article that [TS]

00:18:07 ◼   ► says why would they make a TV instead of [TS]

00:18:09 ◼   ► a little box we did an entire article [TS]

00:18:10 ◼   ► it's just about oh the reasons that [TS]

00:18:13 ◼   ► Apple might make a actual television set [TS]

00:18:16 ◼   ► instead of just a box I don't think he's [TS]

00:18:18 ◼   ► trying to say this is what they're going [TS]

00:18:19 ◼   ► to do or these reasons are so compelling [TS]

00:18:22 ◼   ► that they're they're certain to do it [TS]

00:18:23 ◼   ► but the rumors the rumors are like hey [TS]

00:18:24 ◼   ► we have a rumors of an Apple television [TS]

00:18:26 ◼   ► and you know kind of like we got all [TS]

00:18:27 ◼   ► those rumors about the the wedge-shaped [TS]

00:18:29 ◼   ► larger iPhone there's just so many of [TS]

00:18:32 ◼   ► those at a certain point I was like [TS]

00:18:33 ◼   ► what's going to happen because [TS]

00:18:34 ◼   ► everybody's saying it they're making [TS]

00:18:35 ◼   ► case it's going to be a wedge-shaped [TS]

00:18:36 ◼   ► iPhone and you know not so much right [TS]

00:18:38 ◼   ► well the Apple television set rumors [TS]

00:18:40 ◼   ► have been around got in a couple years [TS]

00:18:42 ◼   ► cycles I think last year year before [TS]

00:18:45 ◼   ► that it these these Apple television set [TS]

00:18:47 ◼   ► things come around some you'll see one [TS]

00:18:48 ◼   ► pundit will put something up and say [TS]

00:18:50 ◼   ► I've got inside info and I'm absolutely [TS]

00:18:51 ◼   ► certain that Apple's making the TV and [TS]

00:18:53 ◼   ► then maybe it'll get a little momentum [TS]

00:18:54 ◼   ► and then the event will come and go and [TS]

00:18:56 ◼   ► there's no TV and people forget about it [TS]

00:18:57 ◼   ► and that recycles every couple years so [TS]

00:18:59 ◼   ► we're in another one of those upswing [TS]

00:19:00 ◼   ► cycles where people are reporting that [TS]

00:19:01 ◼   ► they have inside information that Apple [TS]

00:19:03 ◼   ► is going to make a television this is [TS]

00:19:04 ◼   ► compounded by the quotes we just talked [TS]

00:19:07 ◼   ► about from the the biography where he's [TS]

00:19:08 ◼   ► like I finally cracked it I figured out [TS]

00:19:10 ◼   ► this TV thing you know and the quote [TS]

00:19:13 ◼   ► that I just read which was like an [TS]

00:19:15 ◼   ► integrated television set this is Steve [TS]

00:19:17 ◼   ► Jobs words when he says television said [TS]

00:19:19 ◼   ► he was an older person he means an [TS]

00:19:22 ◼   ► actual TV he doesn't if you meant a [TS]

00:19:23 ◼   ► little box like Apple TV you would have [TS]

00:19:25 ◼   ► said that he's using language that says [TS]

00:19:27 ◼   ► an actual television so Dan farmers set [TS]

00:19:31 ◼   ► of reasons why they might actually make [TS]

00:19:33 ◼   ► a whole TV and and they're more or less [TS]

00:19:36 ◼   ► the reasons I was thinking I was just [TS]

00:19:37 ◼   ► nice to have someone lay them out I like [TS]

00:19:39 ◼   ► the fact that he laid them out not as a [TS]

00:19:41 ◼   ► not trying to convince anybody he's just [TS]

00:19:44 ◼   ► like you know let's put two columns here [TS]

00:19:45 ◼   ► reasons they would make a TV reasons [TS]

00:19:47 ◼   ► they wouldn't and he's filling in the [TS]

00:19:48 ◼   ► column of reasons they would and all of [TS]

00:19:49 ◼   ► his reasons I think are good so the [TS]

00:19:52 ◼   ► first one is that I'll just read the [TS]

00:19:54 ◼   ► headings and summarizes that Apple sells [TS]

00:19:56 ◼   ► complete experiences not [TS]

00:19:57 ◼   ► Isis right now this is kind of a weak [TS]

00:20:02 ◼   ► reason because everything he's got in [TS]

00:20:03 ◼   ► there you can say well that build and [TS]

00:20:05 ◼   ► why did they ever sell the Apple to [TS]

00:20:06 ◼   ► you've it you know you want to just have [TS]

00:20:07 ◼   ► one one thing one widget not a bunch of [TS]

00:20:09 ◼   ► things that you plug together and [TS]

00:20:11 ◼   ► something that attaches to something [TS]

00:20:12 ◼   ► else that's not made by them a parolee [TS]

00:20:14 ◼   ► wants to have the entire experience of [TS]

00:20:17 ◼   ► watching television you know be seamless [TS]

00:20:21 ◼   ► and having to attach something to your [TS]

00:20:22 ◼   ► existing thing through some cable make [TS]

00:20:24 ◼   ► sure you have the adapter and find a [TS]

00:20:25 ◼   ► place to plug it in now you got a second [TS]

00:20:26 ◼   ► remote and stuff that's not the Apple [TS]

00:20:29 ◼   ► but you know on the foot on the other [TS]

00:20:30 ◼   ► column of that you know they've got the [TS]

00:20:32 ◼   ► Apple TV which is exactly like that so [TS]

00:20:34 ◼   ► clearly they're not going to not to do [TS]

00:20:35 ◼   ► that they've shown that they'll do the [TS]

00:20:38 ◼   ► other way the next one is that Apple [TS]

00:20:41 ◼   ► wants to be the primary interface so [TS]

00:20:43 ◼   ► he's going through you know the current [TS]

00:20:45 ◼   ► Apple TV is like input to on your [TS]

00:20:47 ◼   ► television you know to to make it work [TS]

00:20:48 ◼   ► you've got to hit the input button on [TS]

00:20:50 ◼   ► your television remote and your [TS]

00:20:51 ◼   ► television remote did not come to you [TS]

00:20:52 ◼   ► from Apple it's from whatever company [TS]

00:20:53 ◼   ► makes your television or maybe the [TS]

00:20:55 ◼   ► universe or remote that you bought [TS]

00:20:56 ◼   ► yourself and you switch the input to [TS]

00:20:57 ◼   ► tell your big monitor TV screen things I [TS]

00:20:59 ◼   ► switch to this input and this input is [TS]

00:21:01 ◼   ► the Apple TV an Apple TV with apples [TS]

00:21:03 ◼   ► eyes they want that to be input too [TS]

00:21:05 ◼   ► because right now most people for input [TS]

00:21:07 ◼   ► one it's your cable box or satellite box [TS]

00:21:10 ◼   ► or whatever your quote-unquote normal [TS]

00:21:11 ◼   ► television is assuming you still have a [TS]

00:21:15 ◼   ► cable or satellite subscription which [TS]

00:21:16 ◼   ► most people do the vast majority of [TS]

00:21:18 ◼   ► people when they turn on their [TS]

00:21:19 ◼   ► television the default the input number [TS]

00:21:21 ◼   ► one is their satellite box and if it's [TS]

00:21:23 ◼   ► on some other input that's like you know [TS]

00:21:25 ◼   ► it says I left it on the blu-ray player [TS]

00:21:27 ◼   ► input so switch it back to normal TV and [TS]

00:21:29 ◼   ► that's what they mean by that well Apple [TS]

00:21:30 ◼   ► wants you to turn on the thing and have [TS]

00:21:33 ◼   ► it be the Apple interface right away [TS]

00:21:37 ◼   ► right so that's you know one remote is [TS]

00:21:39 ◼   ► just the Apple remote and you can say [TS]

00:21:40 ◼   ► well what if I just took my Apple TV on [TS]

00:21:42 ◼   ► input one isn't that the same thing well [TS]

00:21:43 ◼   ► no they want they want to change what [TS]

00:21:45 ◼   ► the default is where when you watch TV [TS]

00:21:48 ◼   ► quote-unquote you're watching at you're [TS]

00:21:50 ◼   ► in an Apple experience and only the [TS]

00:21:51 ◼   ► other things like oh now I wanna watch a [TS]

00:21:53 ◼   ► blueberry I'll switch it to that and [TS]

00:21:54 ◼   ► they would hope that you would I guess [TS]

00:21:55 ◼   ► it get rid of your cable or subscription [TS]

00:21:57 ◼   ► or have it as an alternate thing or [TS]

00:21:58 ◼   ► whatever and you can only really do that [TS]

00:22:01 ◼   ► like B or eat what he calls input 0 if [TS]

00:22:04 ◼   ► you make the television set because then [TS]

00:22:07 ◼   ► all that stuff is built in it's not [TS]

00:22:09 ◼   ► something else plugged in right so you [TS]

00:22:10 ◼   ► can just sort of [TS]

00:22:11 ◼   ► are coded as you know input zero and [TS]

00:22:13 ◼   ► your thing because I guess Ethernet will [TS]

00:22:15 ◼   ► go into the back or whatever but that's [TS]

00:22:17 ◼   ► not an input like HDMI so you know other [TS]

00:22:19 ◼   ► you could have another HDMI input maybe [TS]

00:22:21 ◼   ► for your cable box and stuff but the [TS]

00:22:22 ◼   ► Apple TV would be in the TV and when you [TS]

00:22:24 ◼   ► turn on that's what you get [TS]

00:22:26 ◼   ► Apple cells tightly integrated hardware [TS]

00:22:28 ◼   ► software and services so this goes into [TS]

00:22:33 ◼   ► talks a little bit about Siri thing [TS]

00:22:35 ◼   ► which has been another rumor and we [TS]

00:22:36 ◼   ► talked about many many shows ago but [TS]

00:22:37 ◼   ► that's been picking up speed [TS]

00:22:38 ◼   ► where people are talking and thinking [TS]

00:22:40 ◼   ► about how Syria might work with the [TS]

00:22:41 ◼   ► television and getting to some of the [TS]

00:22:43 ◼   ► same issues we discussed about alright [TS]

00:22:44 ◼   ► well how do i how do i make myself heard [TS]

00:22:47 ◼   ► well i'm sitting on the couch to the tvs [TS]

00:22:49 ◼   ► way across they are talking to a [TS]

00:22:50 ◼   ► microphone and what about like FaceTime [TS]

00:22:53 ◼   ► is there going to be a camera am i going [TS]

00:22:54 ◼   ► to take a little eyesight type camera [TS]

00:22:56 ◼   ► and plug it into the back of a TV and [TS]

00:22:58 ◼   ► put it on top and then have a little [TS]

00:22:59 ◼   ► microphone or another wire that's all [TS]

00:23:00 ◼   ► very on Apple like what's Apple like is [TS]

00:23:02 ◼   ► you know like an iMac or Apple Cinema [TS]

00:23:04 ◼   ► Display with mics built-in the cameras [TS]

00:23:07 ◼   ► built-in it's an HD camera you know you [TS]

00:23:08 ◼   ► that's what you would expect from an [TS]

00:23:10 ◼   ► Apple television experience all that [TS]

00:23:11 ◼   ► stuff would be built in you'd be able to [TS]

00:23:13 ◼   ► sit on your couch with your Apple remote [TS]

00:23:15 ◼   ► and do whatever it is you need to do and [TS]

00:23:17 ◼   ► be able to like FaceTime chat with [TS]

00:23:18 ◼   ► people however they have to have that [TS]

00:23:19 ◼   ► work is it a Bluetooth mic that you [TS]

00:23:21 ◼   ► stick somewhere in the room is it a [TS]

00:23:22 ◼   ► directional mic that points that you and [TS]

00:23:24 ◼   ► follows you wherever you are does the [TS]

00:23:26 ◼   ► camera move is camera build it you know [TS]

00:23:28 ◼   ► but it's integrated experience like [TS]

00:23:30 ◼   ► their monitors and like the IMAX are not [TS]

00:23:32 ◼   ► a bunch of dongles because you do start [TS]

00:23:35 ◼   ► to have to have a bunch of dongles like [TS]

00:23:36 ◼   ► kind of like the Wii with the sensor bar [TS]

00:23:37 ◼   ► on top and or the connect with another [TS]

00:23:39 ◼   ► box that you put a lot of wires and [TS]

00:23:41 ◼   ► boxes and sensors to try to make what we [TS]

00:23:44 ◼   ► imagine to be the potential Siri Apple's [TS]

00:23:47 ◼   ► evey experience to get out to work and [TS]

00:23:52 ◼   ► that the next bit is that despite what I [TS]

00:23:55 ◼   ► said about Apple not getting having the [TS]

00:23:59 ◼   ► big panel added to your television set [TS]

00:24:02 ◼   ► having that not add to your your margins [TS]

00:24:06 ◼   ► in itself because once you add the panel [TS]

00:24:08 ◼   ► you have to pay for the panel from a [TS]

00:24:10 ◼   ► vendor and you can only put you know a [TS]

00:24:12 ◼   ► certain amount of margin on top of that [TS]

00:24:13 ◼   ► panel to make up the money that you lost [TS]

00:24:16 ◼   ► by giving Samsung or LG or whatever the [TS]

00:24:18 ◼   ► profit they got right but the other side [TS]

00:24:20 ◼   ► of that coin is that by making the [TS]

00:24:22 ◼   ► device much more expensive obviously an [TS]

00:24:25 ◼   ► apple [TS]

00:24:25 ◼   ► television set is not going to cost $99 [TS]

00:24:27 ◼   ► it's going to be a thousand two thousand [TS]

00:24:29 ◼   ► you know it's going to cost what a big [TS]

00:24:30 ◼   ► television set costs but what then once [TS]

00:24:32 ◼   ► you get up into the higher price range [TS]

00:24:35 ◼   ► sort of a magical thing happens you can [TS]

00:24:36 ◼   ► see this when you go to buy a car like [TS]

00:24:38 ◼   ► when you go into the car dealership [TS]

00:24:39 ◼   ► you're haggling over price and you will [TS]

00:24:43 ◼   ► find yourself dismissing a difference in [TS]

00:24:46 ◼   ► price that an absolute values you would [TS]

00:24:49 ◼   ► care very much about the item itself was [TS]

00:24:51 ◼   ► a lower price just because it's a lower [TS]

00:24:53 ◼   ► percentage so you'll be like you know [TS]

00:24:55 ◼   ► five hundred here five hundred there not [TS]

00:24:56 ◼   ► a big deal right when you're buying a [TS]

00:24:58 ◼   ► car but if you're buying a computer they [TS]

00:25:01 ◼   ► say do you mind if we add five hundred [TS]

00:25:02 ◼   ► dollars of this price assume computers [TS]

00:25:03 ◼   ► or something you could haggle with like [TS]

00:25:04 ◼   ► cars you'd like what not you can add [TS]

00:25:06 ◼   ► five hunting about becomes a larger and [TS]

00:25:09 ◼   ► larger percentage of the whole purchase [TS]

00:25:11 ◼   ► it starts to make you object to it more [TS]

00:25:13 ◼   ► so by increasing the price massively [TS]

00:25:16 ◼   ► from $99 Apple can get away with [TS]

00:25:20 ◼   ► increasing its margin somebody by [TS]

00:25:22 ◼   ► charging more so you know say they're [TS]

00:25:24 ◼   ► Mart or you know even if it's the same [TS]

00:25:25 ◼   ► amount say it's margin is is 25-30 [TS]

00:25:28 ◼   ► percent thirty percent of two thousand [TS]

00:25:29 ◼   ► it's way more than thirty percent of a [TS]

00:25:30 ◼   ► $99 box and I think they can get away [TS]

00:25:33 ◼   ► even more than that I think they can [TS]

00:25:34 ◼   ► actually boost their margin simply by [TS]

00:25:35 ◼   ► increasing the margins on the more [TS]

00:25:37 ◼   ► expensive product like they do with the [TS]

00:25:38 ◼   ► Mac Pros because people's minds work [TS]

00:25:40 ◼   ► that way they'll say well it's already a [TS]

00:25:42 ◼   ► two thousand dollar TV set and it was a [TS]

00:25:44 ◼   ► hundred dollars here there where if you [TS]

00:25:45 ◼   ► what's a hundred dollars here they're a [TS]

00:25:47 ◼   ► $99 Apple TV it's doubling the price and [TS]

00:25:49 ◼   ► people flip out even though it's the [TS]

00:25:50 ◼   ► same exact $100 it's just not how [TS]

00:25:52 ◼   ► pricing psychology works with people so [TS]

00:25:54 ◼   ► not only can they get bigger margins [TS]

00:25:58 ◼   ► just simply because 30% of mm is more [TS]

00:26:00 ◼   ► than 30% of 99 I think they can get 31 [TS]

00:26:02 ◼   ► 32 % because people don't notice that [TS]

00:26:04 ◼   ► difference on a you know on a larger [TS]

00:26:07 ◼   ► purchase and as I've pointed on the show [TS]

00:26:09 ◼   ► many times the whole notion of is Apple [TS]

00:26:12 ◼   ► a hardware company or is Apple software [TS]

00:26:13 ◼   ► company its meaning a statement but what [TS]

00:26:15 ◼   ► we can do is look at their their balance [TS]

00:26:17 ◼   ► sheet and say how does Apple make its [TS]

00:26:18 ◼   ► money it makes its money by selling [TS]

00:26:20 ◼   ► hardware the software business the media [TS]

00:26:23 ◼   ► business selling apps selling songs [TS]

00:26:25 ◼   ► selling movies renting things all of [TS]

00:26:28 ◼   ► that makes a little tiny bit of money [TS]

00:26:31 ◼   ► some of it is kind of like break even a [TS]

00:26:32 ◼   ► little bit of profit but their meat and [TS]

00:26:35 ◼   ► potatoes is the margins they make by [TS]

00:26:37 ◼   ► selling your hardware [TS]

00:26:38 ◼   ► so if they can find a way to sell people [TS]

00:26:41 ◼   ► another set of $2,000 products with [TS]

00:26:44 ◼   ► their usual margins or possibly higher [TS]

00:26:46 ◼   ► that's that's great for them I think [TS]

00:26:49 ◼   ► that Apple even though it likes the fact [TS]

00:26:51 ◼   ► that it's selling more Apple TVs for 99 [TS]

00:26:53 ◼   ► bucks it doesn't want to sell you know [TS]

00:26:57 ◼   ► much rather sell you thousands and [TS]

00:27:01 ◼   ► thousands of 500 iPads than an equal [TS]

00:27:03 ◼   ► number of $99 Apple TVs it wants to sell [TS]

00:27:07 ◼   ► you expensive items of a Canon and [TS]

00:27:08 ◼   ► recently it's this has been a problem [TS]

00:27:11 ◼   ► with all vendors like the PC makers have [TS]

00:27:13 ◼   ► been really screwed because I used to [TS]

00:27:14 ◼   ► sell you computers for $1000 and then [TS]

00:27:17 ◼   ► just the race to the bottom is now like [TS]

00:27:19 ◼   ► the average selling price for a PC [TS]

00:27:21 ◼   ► laptop is well below a thousand dollars [TS]

00:27:24 ◼   ► whereas Apple's average selling price [TS]

00:27:25 ◼   ► for its laptops is usually above $1000 [TS]

00:27:27 ◼   ► so they've been holding the line there [TS]

00:27:29 ◼   ► but everyone has been dropping alright [TS]

00:27:31 ◼   ► but people are still going to Best Buy [TS]

00:27:33 ◼   ► and spending eight hundred nine hundred [TS]

00:27:35 ◼   ► thousand dollars for a TV right so [TS]

00:27:37 ◼   ► here's here's a product that has not [TS]

00:27:39 ◼   ► come people aren't going at the Best Buy [TS]

00:27:40 ◼   ► and buying 50 inch televisions for three [TS]

00:27:42 ◼   ► hundred dollars it's just not happening [TS]

00:27:44 ◼   ► televisions are simply a more expensive [TS]

00:27:45 ◼   ► product and people are buying them [TS]

00:27:47 ◼   ► because they're upgrading their old TVs [TS]

00:27:48 ◼   ► to HD TVs and they want a big TV set [TS]

00:27:50 ◼   ► right so no matter how cheap you know if [TS]

00:27:51 ◼   ► you go to the Vizio you know bottom of [TS]

00:27:53 ◼   ► the lines cheap is you could possibly [TS]

00:27:55 ◼   ► get it really horrible looking LCD [TS]

00:27:58 ◼   ► television set [TS]

00:27:58 ◼   ► people still want 50 inches and that's [TS]

00:28:00 ◼   ► going to cost you close to a thousand [TS]

00:28:03 ◼   ► dollars six hundred seven hundred [TS]

00:28:04 ◼   ► dollars like the cheapest one you could [TS]

00:28:05 ◼   ► possibly get and once you go up to like [TS]

00:28:06 ◼   ► 60 inch or 70 inch or the people want to [TS]

00:28:08 ◼   ► see the football in the big screen you [TS]

00:28:10 ◼   ► just you're over a thousand there's no [TS]

00:28:11 ◼   ► way to avoid it this you can't sell them [TS]

00:28:13 ◼   ► for less than that right now so [TS]

00:28:14 ◼   ► televisions are potentially a way for [TS]

00:28:17 ◼   ► app for Apple to increase the average [TS]

00:28:19 ◼   ► selling price of the products that it [TS]

00:28:21 ◼   ► sells and if it maintains margins or [TS]

00:28:23 ◼   ► increases them which I think it can they [TS]

00:28:28 ◼   ► that will be a big boon to their [TS]

00:28:30 ◼   ► business now so that's the these are all [TS]

00:28:32 ◼   ► the cases for why you might might want a [TS]

00:28:34 ◼   ► television set the case is against our [TS]

00:28:36 ◼   ► our you know Marco covered them pretty [TS]

00:28:38 ◼   ► well and I think they're pretty strong [TS]

00:28:39 ◼   ► it's like people people don't turn over [TS]

00:28:41 ◼   ► the TVs like they turn over their cell [TS]

00:28:43 ◼   ► phones or you know or like to turn over [TS]

00:28:45 ◼   ► their Mac's or anything like that people [TS]

00:28:47 ◼   ► just it's like it was like a piece of [TS]

00:28:48 ◼   ► furniture and people still treat it that [TS]

00:28:49 ◼   ► way you know they buy [TS]

00:28:52 ◼   ► it it's it's in their house you don't [TS]

00:28:54 ◼   ► get a new one unless you're unhappy with [TS]

00:28:55 ◼   ► the one you have because it's too small [TS]

00:28:57 ◼   ► because it's not HD because it breaks [TS]

00:29:00 ◼   ► but these things tend to last a long [TS]

00:29:02 ◼   ► time now [TS]

00:29:03 ◼   ► cell phones used to be cell phones were [TS]

00:29:05 ◼   ► never that bad cell phones used to be [TS]

00:29:07 ◼   ► you buy it you wait for your contract to [TS]

00:29:08 ◼   ► be up and you get a new phone in the [TS]

00:29:09 ◼   ► contracts for like two years but that's [TS]

00:29:10 ◼   ► still way more frequent than people were [TS]

00:29:12 ◼   ► placed at helpin it's like how many [TS]

00:29:13 ◼   ► televisions have you owned in your life [TS]

00:29:16 ◼   ► trying to think I mean half dozen really [TS]

00:29:22 ◼   ► that's why I than mine you see you're [TS]

00:29:24 ◼   ► going six televisions in my whole life [TS]

00:29:26 ◼   ► including the ones my mind not when [TS]

00:29:28 ◼   ► you're a kid like you yourself like when [TS]

00:29:29 ◼   ► you move out of your parents house and [TS]

00:29:31 ◼   ► your first TV is yeah I would say maybe [TS]

00:29:34 ◼   ► three or four and so and how many Macs [TS]

00:29:37 ◼   ► have you owned during our camera time I [TS]

00:29:39 ◼   ► got twelve in here now I thirteen I have [TS]

00:29:41 ◼   ► no idea [TS]

00:29:41 ◼   ► Hyundai not hundreds but dozens and how [TS]

00:29:45 ◼   ► many cell phones see now you're making [TS]

00:29:49 ◼   ► me try and remember things I can't try [TS]

00:29:51 ◼   ► to block out like well did you did you [TS]

00:29:53 ◼   ► did you change your cell phone every [TS]

00:29:55 ◼   ► time your oh you didn't you're a [TS]

00:29:56 ◼   ► non-contract person so I don't know [TS]

00:29:58 ◼   ► maybe you're different but I used to [TS]

00:30:00 ◼   ► back in the days when I used to do [TS]

00:30:01 ◼   ► contracts at the minute that contract is [TS]

00:30:03 ◼   ► up I was out of that old phone been [TS]

00:30:07 ◼   ► during that time the phones have gotten [TS]

00:30:08 ◼   ► that's so much better [TS]

00:30:10 ◼   ► yeah but so I know lots and lots and [TS]

00:30:12 ◼   ► lots of cell phones and of course Apple [TS]

00:30:14 ◼   ► has changed that habit among super nerds [TS]

00:30:16 ◼   ► by you know every tenth they come up [TS]

00:30:18 ◼   ► with the new iPhone super nerds want one [TS]

00:30:19 ◼   ► and even if even if you're being [TS]

00:30:20 ◼   ► responsible and you say okay well I'll [TS]

00:30:22 ◼   ► hold off and I'll just wait till my [TS]

00:30:23 ◼   ► contract it up as soon as your contract [TS]

00:30:25 ◼   ► is up you're changing from you know your [TS]

00:30:26 ◼   ► 3GS to a 4s because that's a huge [TS]

00:30:28 ◼   ► upgrade so eyeballs actually accelerated [TS]

00:30:30 ◼   ► that right the televisions for me [TS]

00:30:33 ◼   ► I bought one television when I was you [TS]

00:30:35 ◼   ► know I graduated college got married and [TS]

00:30:37 ◼   ► got a television set for myself and [TS]

00:30:39 ◼   ► they're like $600 back in the late 90s [TS]

00:30:42 ◼   ► right [TS]

00:30:43 ◼   ► I used that television I'm until maybe [TS]

00:30:49 ◼   ► four years ago when I bought a friend's [TS]

00:30:53 ◼   ► television yeah from a used television [TS]

00:30:55 ◼   ► for a hundred bucks so I was my second [TS]

00:30:57 ◼   ► television both those were standard def [TS]

00:30:59 ◼   ► Posehn the more Sony Trinitron and then [TS]

00:31:02 ◼   ► I had been planning HD upgrade for a [TS]

00:31:04 ◼   ► long time and then I finally pulled the [TS]

00:31:05 ◼   ► trigger [TS]

00:31:06 ◼   ► by HD television so I've owned three [TS]

00:31:07 ◼   ► televisions in my independent adult life [TS]

00:31:10 ◼   ► and the number of Mac's during that time [TS]

00:31:12 ◼   ► again destino seven eight nine I don't [TS]

00:31:14 ◼   ► know if I even wanna count like my [TS]

00:31:15 ◼   ► wife's max then I'm not even counting [TS]

00:31:17 ◼   ► used Mac's that I bought at the MIT swap [TS]

00:31:20 ◼   ► and stuff even funded with that how [TS]

00:31:23 ◼   ► about the MIT swap I am a big MIT swap [TS]

00:31:25 ◼   ► fan I I've gone there for years I used [TS]

00:31:27 ◼   ► to go there and I used to see him there [TS]

00:31:28 ◼   ► before I actually knew him because he'd [TS]

00:31:31 ◼   ► have the hat on and stuff or whatever I [TS]

00:31:32 ◼   ► never actually said hi to him but now [TS]

00:31:34 ◼   ► that we know each other we have not [TS]

00:31:35 ◼   ► actually seen each other this well I had [TS]

00:31:37 ◼   ► to stop going because I had I mean kind [TS]

00:31:40 ◼   ► of the same reason he found a way to did [TS]

00:31:44 ◼   ► D he found a coping mechanism but there [TS]

00:31:46 ◼   ► was people just take photographs of the [TS]

00:31:47 ◼   ► items but a certain point I had to stop [TS]

00:31:50 ◼   ► because every time I went I would come [TS]

00:31:51 ◼   ► home with car loads of stuff and my [TS]

00:31:53 ◼   ► attic just started to fill up and so I [TS]

00:31:54 ◼   ► had to cut myself off so I only went [TS]

00:31:56 ◼   ► like once or twice this season I usually [TS]

00:31:59 ◼   ► I go and my friend is selling something [TS]

00:32:00 ◼   ► doesn't even get in early with the [TS]

00:32:01 ◼   ► sellers that's a secret that he may that [TS]

00:32:03 ◼   ► he didn't mention but you really want to [TS]

00:32:04 ◼   ► get something they either pay to sell [TS]

00:32:06 ◼   ► something it becomes friends with [TS]

00:32:07 ◼   ► someone who's selling but the sellers [TS]

00:32:09 ◼   ► get in really early and then just go in [TS]

00:32:11 ◼   ► with the seller as their helper person [TS]

00:32:12 ◼   ► then you can browse well everybody's [TS]

00:32:14 ◼   ► setting up but anyway yeah I've got a [TS]

00:32:16 ◼   ► lot of hardware from that so the the [TS]

00:32:20 ◼   ► television turnover rate is not the [TS]

00:32:25 ◼   ► habits people have for buying new [TS]

00:32:26 ◼   ► televisions is not great for Apple [TS]

00:32:28 ◼   ► because when Apple comes out with a new [TS]

00:32:30 ◼   ► cell phone there's certain number people [TS]

00:32:34 ◼   ► turning over every two years just by [TS]

00:32:36 ◼   ► even before they start to try to induce [TS]

00:32:37 ◼   ► this 18-month one-year cycle there are a [TS]

00:32:41 ◼   ► lot of people whose contract is up so [TS]

00:32:44 ◼   ► when they introduce the first iPhone [TS]

00:32:45 ◼   ► maybe people didn't break their [TS]

00:32:46 ◼   ► contracts to get it they took a [TS]

00:32:47 ◼   ► wait-and-see but the people whose [TS]

00:32:48 ◼   ► contracts were up there like oh maybe [TS]

00:32:50 ◼   ► I'll try this iPhone thing right but [TS]

00:32:51 ◼   ► there's no contract for your television [TS]

00:32:52 ◼   ► so they introduced a television set [TS]

00:32:53 ◼   ► there's not people there's not a [TS]

00:32:55 ◼   ► two-year interval of people coming into [TS]

00:32:57 ◼   ► the market for a new television right [TS]

00:32:59 ◼   ► there is a mark of people buying a new [TS]

00:33:01 ◼   ► television switching from HD from non HD [TS]

00:33:03 ◼   ► to HD but I don't know where we are in [TS]

00:33:04 ◼   ► that transition certainly among Apple's [TS]

00:33:08 ◼   ► best consumers like the the early [TS]

00:33:10 ◼   ► adopters and the people who want the [TS]

00:33:12 ◼   ► best Apple stuff and you know people own [TS]

00:33:14 ◼   ► Apple stuff I would imagine they either [TS]

00:33:16 ◼   ► don't watch television at all or they [TS]

00:33:19 ◼   ► already have HD [TS]

00:33:20 ◼   ► television so I don't think they can [TS]

00:33:22 ◼   ► introduce a television set and and [TS]

00:33:24 ◼   ► expect that there will be a big market [TS]

00:33:26 ◼   ► of people who are like well I was [TS]

00:33:28 ◼   ► looking for a TV anyway so I'll check [TS]

00:33:29 ◼   ► out this Apple thing because among their [TS]

00:33:31 ◼   ► customers we've already got HD TVs and [TS]

00:33:33 ◼   ► among regular people there's just not [TS]

00:33:34 ◼   ► that kind of turnover right so for a [TS]

00:33:37 ◼   ► television set but - for Apple to [TS]

00:33:40 ◼   ► release one and for it to get any [TS]

00:33:43 ◼   ► traction at all in the market it has to [TS]

00:33:45 ◼   ► be something different than a plain [TS]

00:33:47 ◼   ► television set and I think it also has [TS]

00:33:49 ◼   ► to be something different than the [TS]

00:33:51 ◼   ► equivalent of taking the current Apple [TS]

00:33:52 ◼   ► TV and jamming up inside the television [TS]

00:33:54 ◼   ► set [TS]

00:33:54 ◼   ► there's no matter how cool you make the [TS]

00:33:55 ◼   ► television set and this is the thing [TS]

00:33:57 ◼   ► that burns maybe like we've did all the [TS]

00:33:58 ◼   ► shows about television I'm such a [TS]

00:33:59 ◼   ► stickler for these little details of [TS]

00:34:03 ◼   ► image quality and I don't want any fans [TS]

00:34:04 ◼   ► with Oh Steve was with me on the Oh fan [TS]

00:34:07 ◼   ► thing so I have high hopes for an Apple [TS]

00:34:08 ◼   ► TV there but it's very specific about [TS]

00:34:12 ◼   ► all the the image and input options and [TS]

00:34:15 ◼   ► all that stuff right but Apple [TS]

00:34:17 ◼   ► historically has or at least in the past [TS]

00:34:20 ◼   ► decade has not been like the old Apple [TS]

00:34:22 ◼   ► the old Apple would say what is the best [TS]

00:34:23 ◼   ► color display technology current of [TS]

00:34:26 ◼   ► currently available in the entire world [TS]

00:34:28 ◼   ► that's what we're going to use to build [TS]

00:34:29 ◼   ► our Apple monitors or even the first [TS]

00:34:31 ◼   ► laptop we're going to make a laptop with [TS]

00:34:33 ◼   ► a flat screen where is the best flat [TS]

00:34:36 ◼   ► screen available prices no objects [TS]

00:34:38 ◼   ► that's how you get the Mac portable [TS]

00:34:39 ◼   ► which is the the first quote-unquote [TS]

00:34:42 ◼   ► portable Macintosh was like 16 pounds [TS]

00:34:44 ◼   ► with lead-acid battery in it I actually [TS]

00:34:45 ◼   ► have one of those in my attic by the way [TS]

00:34:47 ◼   ► they are monsters and they put an [TS]

00:34:49 ◼   ► active-matrix display in it which no one [TS]

00:34:51 ◼   ► even heard of what active nature but [TS]

00:34:52 ◼   ► basically meant that the cursor and [TS]

00:34:54 ◼   ► everything on it what didn't have [TS]

00:34:55 ◼   ► humongous ghost trails behind it and it [TS]

00:34:56 ◼   ► cost an arm and a leg and the Mac [TS]

00:34:58 ◼   ► portable I forget what the price rotor [TS]

00:34:59 ◼   ► core was but it's just astronomically [TS]

00:35:01 ◼   ► more expensive because that's the way [TS]

00:35:02 ◼   ► they used to do things Apple hardware [TS]

00:35:04 ◼   ► used to be what's the best we can buy [TS]

00:35:05 ◼   ► and still be able to sell it for less [TS]

00:35:07 ◼   ► than the price of a house I guess and [TS]

00:35:09 ◼   ► we'll put that in but the later Apple [TS]

00:35:12 ◼   ► has been but we want good displays right [TS]

00:35:14 ◼   ► but if there's a slightly better panel [TS]

00:35:17 ◼   ► out right now that maybe Dell is selling [TS]

00:35:19 ◼   ► or HP is selling or you know NEC or [TS]

00:35:22 ◼   ► whoever those like high-end graphic [TS]

00:35:24 ◼   ► artists color calibrated really [TS]

00:35:27 ◼   ► expensive displays like well we're not [TS]

00:35:28 ◼   ► going to buy one of those because we [TS]

00:35:29 ◼   ► think that's overkill and if we did that [TS]

00:35:30 ◼   ► we have to sell our monitors for like [TS]

00:35:32 ◼   ► four grand kind of like a or who's [TS]

00:35:34 ◼   ► company does the really expensive ones [TS]

00:35:35 ◼   ► is it is it NEC NEC I used to I don't [TS]

00:35:38 ◼   ► know how they compare price-wise anymore [TS]

00:35:40 ◼   ► if they're still making them yeah oh [TS]

00:35:41 ◼   ► they sell consumer stuff but they also [TS]

00:35:43 ◼   ► sell like you are graphics RS here's a [TS]

00:35:45 ◼   ► super expensive one oh yeah like that [TS]

00:35:46 ◼   ► like photographers who must have perfect [TS]

00:35:48 ◼   ► color matching and yeah they I think the [TS]

00:35:50 ◼   ► NEC we could ask Duncan but I think the [TS]

00:35:52 ◼   ► NEC is still the kid the king in that [TS]

00:35:54 ◼   ► space and they come with they would come [TS]

00:35:56 ◼   ► with the optical calibrator that you [TS]

00:35:57 ◼   ► clamp on to the thing like the highest [TS]

00:35:59 ◼   ► end display you can get but apples like [TS]

00:36:00 ◼   ► that's not appropriate for our business [TS]

00:36:02 ◼   ► we want to sell to consumers so they [TS]

00:36:03 ◼   ► will Apple want to get the IPS displays [TS]

00:36:06 ◼   ► and I should put a Wikipedia page with [TS]

00:36:07 ◼   ► their IPs and PVA and all these other [TS]

00:36:09 ◼   ► different technologies used to make LCDs [TS]

00:36:12 ◼   ► and they'll use the LED backlighting [TS]

00:36:14 ◼   ► right so but try to they'll try to be [TS]

00:36:16 ◼   ► like the 80 or 90% solution because I [TS]

00:36:18 ◼   ► don't want to be the highest of the high [TS]

00:36:19 ◼   ► end is that just that prices them out of [TS]

00:36:20 ◼   ► the market they want to have their [TS]

00:36:21 ◼   ► monitors be in range so the Apple [TS]

00:36:23 ◼   ► 27-inch displays a thousand bucks it [TS]

00:36:26 ◼   ► looks really nice but it is definitely [TS]

00:36:28 ◼   ► not the best display panel you can buy [TS]

00:36:30 ◼   ► you want to say I want the best 27-inch [TS]

00:36:32 ◼   ► or round abouts display panel I can buy [TS]

00:36:34 ◼   ► Apple doesn't sell it to you so if that [TS]

00:36:36 ◼   ► makes television set [TS]

00:36:37 ◼   ► you're not gonna whatever they make [TS]

00:36:39 ◼   ► first of all I would imagine they would [TS]

00:36:40 ◼   ► make it LCD just because that's what [TS]

00:36:41 ◼   ► they're familiar with they wouldn't go [TS]

00:36:42 ◼   ► with plasma or something but as [TS]

00:36:44 ◼   ► discussed in previous shows if you want [TS]

00:36:46 ◼   ► the absolute best image quality in a non [TS]

00:36:48 ◼   ► projector television set I get an actual [TS]

00:36:50 ◼   ► direct view television set plasma is [TS]

00:36:53 ◼   ► still the way to go and I don't think [TS]

00:36:55 ◼   ► Apple would go with the plasma because [TS]

00:36:58 ◼   ► the power concerns because of all you [TS]

00:37:01 ◼   ► know the the fact that it might need [TS]

00:37:04 ◼   ► fans the fact that their entire business [TS]

00:37:06 ◼   ► and all their contracts have to do with [TS]

00:37:07 ◼   ► LCDs I would imagine they would go with [TS]

00:37:09 ◼   ► an LCD television set and maybe LED [TS]

00:37:11 ◼   ► backlighting but I imagine it would be [TS]

00:37:12 ◼   ► edge lit because they like the thinness [TS]

00:37:15 ◼   ► there wouldn't be that the backlight [TS]

00:37:17 ◼   ► wouldn't be directly behind it would be [TS]

00:37:18 ◼   ► on the edges and reflected with mirrors [TS]

00:37:20 ◼   ► and that does make this hats thinner [TS]

00:37:21 ◼   ► which Apple likes but it's not as good [TS]

00:37:23 ◼   ► as direct backlighting and there's the [TS]

00:37:25 ◼   ► whole local dimming thing we discussed [TS]

00:37:26 ◼   ► so go back to listen to whatever episode [TS]

00:37:28 ◼   ► that was when we discussed television [TS]

00:37:29 ◼   ► technology [TS]

00:37:32 ◼   ► what I'm getting at is that if Apple [TS]

00:37:34 ◼   ► came out with television set I ignore [TS]

00:37:37 ◼   ► everything else that has to do with this [TS]

00:37:39 ◼   ► television set I would say I would look [TS]

00:37:41 ◼   ► at it and say that the picture quality [TS]

00:37:43 ◼   ► of that television is not as good as [TS]

00:37:45 ◼   ► other televisions I can buy for less [TS]

00:37:47 ◼   ► money or even possibly my current [TS]

00:37:49 ◼   ► television set uh and that's probably [TS]

00:37:53 ◼   ► not a problem for most people I just [TS]

00:37:55 ◼   ► bring it up because it's an issue for [TS]

00:37:57 ◼   ► people who are real sticklers about [TS]

00:37:58 ◼   ► their television is that you think all [TS]

00:38:00 ◼   ► Apple TV is going to come on it's going [TS]

00:38:02 ◼   ► it's going to be awesome it's going to [TS]

00:38:03 ◼   ► Apple television set it's not going to [TS]

00:38:04 ◼   ► be the best television set in terms of [TS]

00:38:06 ◼   ► just picture quality that you can buy in [TS]

00:38:07 ◼   ► the market either at the same price or [TS]

00:38:09 ◼   ► even a lesser price you can get a better [TS]

00:38:11 ◼   ► looking television set alright so there [TS]

00:38:15 ◼   ► has to be something his television set [TS]

00:38:16 ◼   ► that's going to make people who aren't [TS]

00:38:17 ◼   ► in the market for television to buy it [TS]

00:38:18 ◼   ► it's not going to be because the image [TS]

00:38:20 ◼   ► quality is so much better something [TS]

00:38:22 ◼   ► we've made a breakthrough in this [TS]

00:38:23 ◼   ► television looks better than every [TS]

00:38:24 ◼   ► television ever sold that's not going to [TS]

00:38:26 ◼   ► be the case 100% guaranteed it will not [TS]

00:38:28 ◼   ► right it may look good it'll be fine [TS]

00:38:30 ◼   ► we'll be better than most people's [TS]

00:38:31 ◼   ► televisions [TS]

00:38:32 ◼   ► it'll also be more expensive most [TS]

00:38:34 ◼   ► people's televisions for the high-end TV [TS]

00:38:35 ◼   ► people aren't going to be on it so what [TS]

00:38:36 ◼   ► is it that's gonna make me go out and [TS]

00:38:37 ◼   ► buy this television set why why do I [TS]

00:38:39 ◼   ► need this thing in my life do you feel [TS]

00:38:41 ◼   ► like do you feel like you know the [TS]

00:38:42 ◼   ► answer well well because any deals if [TS]

00:38:46 ◼   ► you do we ought to do the sponsor first [TS]

00:38:50 ◼   ► all right governor [TS]

00:38:51 ◼   ► you've been on a roll for 38 minutes now [TS]

00:38:54 ◼   ► squarespace.com [TS]

00:38:55 ◼   ► they've been on a roll for for about 7 [TS]

00:38:57 ◼   ► years 7 years of creating content [TS]

00:39:00 ◼   ► management systems they just came out [TS]

00:39:02 ◼   ► with a new version of Squarespace that's [TS]

00:39:04 ◼   ► not available to everybody they're [TS]

00:39:06 ◼   ► releasing releasing I guess the invites [TS]

00:39:12 ◼   ► daily though but they've been working on [TS]

00:39:14 ◼   ► this update for like a year and a half [TS]

00:39:16 ◼   ► what is Squarespace it's a fully hosted [TS]

00:39:19 ◼   ► completely managed environment for [TS]

00:39:21 ◼   ► quickly creating a beautiful website [TS]

00:39:23 ◼   ► managed from an interface it's like [TS]

00:39:25 ◼   ► nothing else you've ever seen they've [TS]

00:39:29 ◼   ► opened up this beta are you going to [TS]

00:39:30 ◼   ► check this out even if you don't care [TS]

00:39:31 ◼   ► about the beta don't worry about it [TS]

00:39:32 ◼   ► because what they've already been [TS]

00:39:33 ◼   ► building is pretty amazing this is for [TS]

00:39:35 ◼   ► anybody who wants to make an amazing [TS]

00:39:37 ◼   ► website bloggers businesses [TS]

00:39:39 ◼   ► photographers it doesn't matter their [TS]

00:39:41 ◼   ► platform powers every site it doesn't [TS]

00:39:43 ◼   ► matter who links to you [TS]

00:39:46 ◼   ► whether it's John Gruber or anybody else [TS]

00:39:48 ◼   ► they scale there's nothing that you have [TS]

00:39:51 ◼   ► to worry about it's it is just it's kind [TS]

00:39:54 ◼   ► of amazing [TS]

00:39:56 ◼   ► they have social integration so you can [TS]

00:39:57 ◼   ► connect to Twitter or Facebook if you [TS]

00:39:59 ◼   ► must they have built-in customizable [TS]

00:40:01 ◼   ► photo galleries they have an iPhone iPad [TS]

00:40:04 ◼   ► app they're going to Android app now if [TS]

00:40:06 ◼   ► you go that way and you can do every [TS]

00:40:09 ◼   ► anything you can check your site you can [TS]

00:40:10 ◼   ► post to your blog you can manage the [TS]

00:40:11 ◼   ► comments you can see the details stats [TS]

00:40:13 ◼   ► all while you're on the go it really is [TS]

00:40:16 ◼   ► amazing [TS]

00:40:16 ◼   ► so you can try this you can try it for [TS]

00:40:20 ◼   ► 14 days two weeks [TS]

00:40:21 ◼   ► takes you 30 seconds they'll import your [TS]

00:40:23 ◼   ► old blog don't even have to pay them for [TS]

00:40:26 ◼   ► anything but we have a special coupon [TS]

00:40:29 ◼   ► code for you you use it you get 20% off [TS]

00:40:32 ◼   ► for six months go to Squarespace comm / [TS]

00:40:35 ◼   ► 5x5 that's step one step two and it asks [TS]

00:40:38 ◼   ► you for the coupon code it's emotion [TS]

00:40:40 ◼   ► chip all one word emotion chip 20% six [TS]

00:40:46 ◼   ► months Squarespace calm / 5x5 just go [TS]

00:40:50 ◼   ► there you'll be supporting the show sign [TS]

00:40:52 ◼   ► up you'll be doing yourself a favor [TS]

00:40:53 ◼   ► that's my little slogan for them my LD [TS]

00:40:58 ◼   ► go for that course as well or is that [TS]

00:41:00 ◼   ► someone who is actually on the show you [TS]

00:41:02 ◼   ► know like it and not that I'm an [TS]

00:41:03 ◼   ► employee but employees of the company [TS]

00:41:04 ◼   ► can't participant it you're not an [TS]

00:41:06 ◼   ► employee alright uh you know go checking [TS]

00:41:09 ◼   ► I'm still looking for something that [TS]

00:41:11 ◼   ► replace my iWeb look no further this [TS]

00:41:13 ◼   ► this is the thing to do and and and if [TS]

00:41:16 ◼   ► anybody needs an emotion chip it's you [TS]

00:41:18 ◼   ► all right no absolutely [TS]

00:41:22 ◼   ► they might even be able to do something [TS]

00:41:23 ◼   ► more for you but at the very least [TS]

00:41:24 ◼   ► you'll get that that isn't and it is a [TS]

00:41:26 ◼   ► good discount all right so where was [TS]

00:41:31 ◼   ► that you were about to tell us Oh [TS]

00:41:33 ◼   ► during the know during the when you're [TS]

00:41:35 ◼   ► doing the sponsor I get to look at the [TS]

00:41:36 ◼   ► chat room a little bit and a couple of [TS]

00:41:38 ◼   ► people bring up 4k which is a resolution [TS]

00:41:42 ◼   ► for I think it's just for filming now [TS]

00:41:45 ◼   ► but anyway you can you can film it you [TS]

00:41:47 ◼   ► know he's got HD so 1080p HD right [TS]

00:41:50 ◼   ► that's the highest level the television [TS]

00:41:51 ◼   ► sets go now and finally pretty much any [TS]

00:41:53 ◼   ► televisions that you can buy unless it's [TS]

00:41:55 ◼   ► very small hmm it can do native 1080p [TS]

00:41:58 ◼   ► but for [TS]

00:41:59 ◼   ► is the next resolution step up it's like [TS]

00:42:01 ◼   ► four times a times as many pixels four [TS]

00:42:05 ◼   ► times as wide four times as high [TS]

00:42:07 ◼   ► I hope forget what 1080 is 1080 the the [TS]

00:42:09 ◼   ► height or the width resolution cat room [TS]

00:42:11 ◼   ► we'll know this in a second [TS]

00:42:14 ◼   ► so anyway 4k is I think the height goes [TS]

00:42:19 ◼   ► to 4k someone posted a link to the [TS]

00:42:20 ◼   ► Wikipedia page it says several different [TS]

00:42:22 ◼   ► resolutions actually qualifies [TS]

00:42:23 ◼   ► quote-unquote 4k so it's one of those [TS]

00:42:25 ◼   ► terms that's not entirely you know [TS]

00:42:28 ◼   ► nailed down but it's like for 4000 [TS]

00:42:32 ◼   ► actually what 4k seems to be the width [TS]

00:42:34 ◼   ► it's 4096 by 3112 and or by 4096 by 1714 [TS]

00:42:43 ◼   ► there's all sorts of different aspect [TS]

00:42:45 ◼   ► ratios and resolutions for 4k but the [TS]

00:42:47 ◼   ► point is it's many many more pixels than [TS]

00:42:49 ◼   ► 1080p and people doing digital [TS]

00:42:52 ◼   ► filmmaking like making movies have been [TS]

00:42:54 ◼   ► moving to 4k just because 1080p is kind [TS]

00:42:57 ◼   ► of a low resolution if you're going to [TS]

00:42:58 ◼   ► blow it up onto a 60-foot screen you [TS]

00:43:01 ◼   ► know or like a even just a regular large [TS]

00:43:04 ◼   ► not imax or anything but just a large [TS]

00:43:05 ◼   ► rectangular regular movie screen 1080p [TS]

00:43:08 ◼   ► is kind of Dadi if you think about it [TS]

00:43:10 ◼   ► because we're all looking at monitors if [TS]

00:43:12 ◼   ► you have a 24-inch monitor or larger you [TS]

00:43:14 ◼   ► know you're looking at more than 1080p [TS]

00:43:16 ◼   ► or at least exactly 1080p now imagine [TS]

00:43:19 ◼   ► taking that monitor and putting it up in [TS]

00:43:21 ◼   ► a giant movie screen it starts to get a [TS]

00:43:22 ◼   ► little bit you know so they want [TS]

00:43:23 ◼   ► something that has high resident so 4k [TS]

00:43:25 ◼   ► is the next standard that varies camera [TS]

00:43:27 ◼   ► shooting and there have been television [TS]

00:43:28 ◼   ► sets demoed that's how we can display 4k [TS]

00:43:30 ◼   ► natively and something was saying that [TS]

00:43:32 ◼   ► if Apple wants to do some sort of [TS]

00:43:35 ◼   ► display technology that is that's enough [TS]

00:43:39 ◼   ► to make people say all I'm going to buy [TS]

00:43:40 ◼   ► this maybe they would be the first one [TS]

00:43:41 ◼   ► with a mass-market consumer 4k [TS]

00:43:43 ◼   ► television that I think it's something [TS]

00:43:44 ◼   ► the old Apple would do the old Apple [TS]

00:43:46 ◼   ► would say you know we're not just coming [TS]

00:43:47 ◼   ► out with a laptop or a kind of laptop [TS]

00:43:48 ◼   ► whose screen is amazing a look at you [TS]

00:43:50 ◼   ► know you're sick of all that ghosting on [TS]

00:43:52 ◼   ► your PC laptop look at this no ghosting [TS]

00:43:53 ◼   ► it's called active matrix people be [TS]

00:43:55 ◼   ► blown away and willing to pay huge sums [TS]

00:43:57 ◼   ► of money for it I don't think at Apple [TS]

00:44:00 ◼   ► today wants to sell millions and [TS]

00:44:01 ◼   ► millions of items there's no way they [TS]

00:44:02 ◼   ► can sell millions and millions of 4k [TS]

00:44:04 ◼   ► television sets and an Apple doesn't [TS]

00:44:08 ◼   ► even seem willing to offer that as a [TS]

00:44:09 ◼   ► product I wrote you know the there's no [TS]

00:44:11 ◼   ► reason that they couldn't have [TS]

00:44:12 ◼   ► fielded more models of iPod for example [TS]

00:44:15 ◼   ► like by this point they could say well [TS]

00:44:17 ◼   ► you know we'll introduce a new ipod that [TS]

00:44:19 ◼   ► has a Retina display or iPod iPad that [TS]

00:44:21 ◼   ► has a Retina display but it's going to [TS]

00:44:23 ◼   ► be hugely expensive and just the [TS]

00:44:24 ◼   ► high-end product Apple this doesn't seem [TS]

00:44:26 ◼   ► into that market these days there's [TS]

00:44:29 ◼   ► gonna be this one iPad everyone can buy [TS]

00:44:31 ◼   ► it and yes we could make a more [TS]

00:44:32 ◼   ► expensive version they'd much rather [TS]

00:44:33 ◼   ► push down they must rather make a [TS]

00:44:35 ◼   ► cheaper version and much about us say [TS]

00:44:36 ◼   ► how cheap can we make the 16 gig model [TS]

00:44:38 ◼   ► how cheap you know without compromising [TS]

00:44:40 ◼   ► quality without making it crappy without [TS]

00:44:42 ◼   ► putting on a worse screen or stuff like [TS]

00:44:43 ◼   ► that but they want to drive the price [TS]

00:44:45 ◼   ► down they don't want to say oh and for [TS]

00:44:47 ◼   ► the people who have disposable income [TS]

00:44:49 ◼   ► for your tiny percentage here is a [TS]

00:44:51 ◼   ► super-duper iPad the most they'll do is [TS]

00:44:53 ◼   ► you know here's a 64 gig model but even [TS]

00:44:55 ◼   ► that they could have fielded a 64 gig [TS]

00:44:57 ◼   ► model you know or 120 they could put a [TS]

00:44:59 ◼   ► 128 gig most plenty of room in that iPad [TS]

00:45:00 ◼   ► to put in more memory chips but they're [TS]

00:45:01 ◼   ► just not interested in that so I don't [TS]

00:45:03 ◼   ► think they will come up with a 4k [TS]

00:45:04 ◼   ► television set so I don't think that [TS]

00:45:06 ◼   ► will be their selling proposition now [TS]

00:45:09 ◼   ► the selling proposition is getting to [TS]

00:45:12 ◼   ► before the break what what is it it's [TS]

00:45:14 ◼   ► going to make anyone buy this thing it [TS]

00:45:16 ◼   ► has to be about content it just has to [TS]

00:45:20 ◼   ► be and whether that content is [TS]

00:45:22 ◼   ► applications which is a valid [TS]

00:45:24 ◼   ► differentiator or just viewing content [TS]

00:45:27 ◼   ► it has to be a different or better deal [TS]

00:45:30 ◼   ► that you get with any of the existing [TS]

00:45:32 ◼   ► solutions including the current Apple TV [TS]

00:45:34 ◼   ► so first let start with applications [TS]

00:45:38 ◼   ► applications were were a big [TS]

00:45:40 ◼   ► differentiator for phones like people [TS]

00:45:41 ◼   ► bought why would you buy an iPhone even [TS]

00:45:43 ◼   ► obviously the first time I wasn't even [TS]

00:45:44 ◼   ► have apps for it right but once that app [TS]

00:45:46 ◼   ► thing came around I only started to get [TS]

00:45:48 ◼   ► rolling you know that there's an app for [TS]

00:45:50 ◼   ► that thing you'd see you know people who [TS]

00:45:52 ◼   ► don't know anything about Apple didn't [TS]

00:45:53 ◼   ► even know the first iPhone came out by [TS]

00:45:55 ◼   ► the time the App Store came out for the [TS]

00:45:57 ◼   ► iPhone their friends would be shown and [TS]

00:45:59 ◼   ► check out as appliques fart app look at [TS]

00:46:00 ◼   ► this thing looks like I'm drinking a cup [TS]

00:46:01 ◼   ► of beer when I tilt my iPhone isn't that [TS]

00:46:03 ◼   ► awesome like that as stupid as it is [TS]

00:46:05 ◼   ► that really got the ball rolling on the [TS]

00:46:07 ◼   ► iPhone it wasn't like oh it's a [TS]

00:46:09 ◼   ► touchscreen interface and it's magical [TS]

00:46:11 ◼   ► involved like if that's harder sell than [TS]

00:46:13 ◼   ► your friends seeing some cool app that [TS]

00:46:15 ◼   ► you have or a dumb app that you have [TS]

00:46:16 ◼   ► just a fart app anything right that gets [TS]

00:46:19 ◼   ► the ball rolling right so if Apple could [TS]

00:46:21 ◼   ► find some way to put applications on a [TS]

00:46:24 ◼   ► television set [TS]

00:46:26 ◼   ► you went over your friend's house and [TS]

00:46:27 ◼   ► instead of just watching TV you had the [TS]

00:46:29 ◼   ► ability to do app like stuff on there [TS]

00:46:30 ◼   ► that could be a differentiator the big [TS]

00:46:32 ◼   ► problem I think is that nobody knows and [TS]

00:46:34 ◼   ► I think including Apple how how do you [TS]

00:46:37 ◼   ► make apps work on a television senton [TS]

00:46:39 ◼   ► you keep your not going to be putting [TS]

00:46:41 ◼   ► your fingers on it I can tell you that [TS]

00:46:42 ◼   ► anybody stand in front of it swiping at [TS]

00:46:44 ◼   ► your televisions that not getting over [TS]

00:46:45 ◼   ► behind the entertainment center getting [TS]

00:46:47 ◼   ► fingerprints all over right so how does [TS]

00:46:49 ◼   ► that even work [TS]

00:46:50 ◼   ► and and Apple has not been so far a fan [TS]

00:46:55 ◼   ► of older input methods like there's no [TS]

00:47:00 ◼   ► reason the Apple couldn't have released [TS]

00:47:02 ◼   ► a official Bluetooth type device or [TS]

00:47:06 ◼   ► something that plugged into the iPod did [TS]

00:47:08 ◼   ► you know something probably plug into [TS]

00:47:10 ◼   ► the dock connector that gave you an [TS]

00:47:11 ◼   ► analog stick and buttons for gaming like [TS]

00:47:13 ◼   ► basically turns it into like a DS or PSP [TS]

00:47:16 ◼   ► right because that would make a lot of [TS]

00:47:19 ◼   ► games much easier oh you don't touch the [TS]

00:47:21 ◼   ► screen for this game this is a [TS]

00:47:22 ◼   ► traditional game here's a little d-pad [TS]

00:47:24 ◼   ► who's a little analog stick here's some [TS]

00:47:25 ◼   ► buttons and now suddenly we've opened up [TS]

00:47:27 ◼   ► the world of game is had No [TS]

00:47:28 ◼   ► it's touch screen we touch screen games [TS]

00:47:30 ◼   ► if a third party wants to try to sell [TS]

00:47:32 ◼   ► that stuff finally we'll open up the you [TS]

00:47:33 ◼   ► know you can you can third parties can [TS]

00:47:35 ◼   ► now make this product I think several of [TS]

00:47:36 ◼   ► them do actually exist but Apple is not [TS]

00:47:39 ◼   ► endorsing it and since it's such a small [TS]

00:47:41 ◼   ► percentage of people with iOS devices [TS]

00:47:43 ◼   ► who will ever buy that little d-pad [TS]

00:47:45 ◼   ► think people aren't designing games or [TS]

00:47:46 ◼   ► the games are designed for touch so I [TS]

00:47:48 ◼   ► don't think Apple would say well we [TS]

00:47:51 ◼   ► can't figure out how to way do apps on [TS]

00:47:53 ◼   ► this thing so we'll just have a [TS]

00:47:55 ◼   ► peripheral and it's like a directional [TS]

00:47:57 ◼   ► pad or it's like the Wii mode and we'll [TS]

00:47:58 ◼   ► build on the IR sensors or it's like the [TS]

00:48:00 ◼   ► PlayStation Move and it's you know [TS]

00:48:03 ◼   ► they'll track some sort of ball with the [TS]

00:48:04 ◼   ► camera that we build in or some way to [TS]

00:48:06 ◼   ► do stuff on that screen without touching [TS]

00:48:08 ◼   ► it or or just a regular controller like [TS]

00:48:10 ◼   ► an Xbox controller like a Pippin or [TS]

00:48:12 ◼   ► whatever because games are a big [TS]

00:48:13 ◼   ► application but if you can't touch a [TS]

00:48:15 ◼   ► screen and you don't have a mouse and [TS]

00:48:16 ◼   ► you don't have a keyboard [TS]

00:48:17 ◼   ► your choices are basically you know what [TS]

00:48:21 ◼   ► does everyone else done before in terms [TS]

00:48:22 ◼   ► of how do you interact with a television [TS]

00:48:23 ◼   ► without using one of those methods and [TS]

00:48:25 ◼   ► there's a whole menagerie of choices and [TS]

00:48:26 ◼   ► they've been getting better but I don't [TS]

00:48:27 ◼   ► think any of them are up to Apple [TS]

00:48:30 ◼   ► standards I don't think any of them [TS]

00:48:31 ◼   ► would be so compelling that they would [TS]

00:48:32 ◼   ► make applications great that you know [TS]

00:48:34 ◼   ► that you'd want to use absent because a [TS]

00:48:37 ◼   ► lot of people have apps on TVs mine [TS]

00:48:38 ◼   ► comes with some set of credi app [TS]

00:48:40 ◼   ► since Samsung televisions have their own [TS]

00:48:41 ◼   ► apps yeah some people have app stores [TS]

00:48:43 ◼   ► but it's like what do I do with this [TS]

00:48:44 ◼   ► what can I just play games like is it [TS]

00:48:48 ◼   ► just like an Xbox or a Wii or PS you [TS]

00:48:50 ◼   ► know a PlayStation no that's kind of [TS]

00:48:52 ◼   ► been done it's not revolutionary it's [TS]

00:48:54 ◼   ► Apple want to enter that market do they [TS]

00:48:55 ◼   ► want to make a game console that's a [TS]

00:48:57 ◼   ► whole other ball of wax and if you did [TS]

00:48:58 ◼   ► want to make one are you going to build [TS]

00:48:59 ◼   ► into the TV you know apps on the phone [TS]

00:49:02 ◼   ► work because because of the range of [TS]

00:49:04 ◼   ► things you can do with them it Maps [TS]

00:49:05 ◼   ► application is the fart app that silly [TS]

00:49:07 ◼   ► games new kinds of games Angry Birds [TS]

00:49:09 ◼   ► flicking little birds over right you can [TS]

00:49:11 ◼   ► do Angry Birds with the remote control [TS]

00:49:12 ◼   ► up up down pull back let you know that's [TS]

00:49:15 ◼   ► not as fun though it's not if the Angry [TS]

00:49:17 ◼   ► Birds doesn't take off because that you [TS]

00:49:18 ◼   ► don't want to sit down in front of TV [TS]

00:49:19 ◼   ► and do it if you can sit down in front [TS]

00:49:20 ◼   ► of TV and play a game you want it to be [TS]

00:49:23 ◼   ► either fun for the whole family like the [TS]

00:49:25 ◼   ► Wii wherever I can get a kick out of it [TS]

00:49:26 ◼   ► and it you know it's it's something new [TS]

00:49:28 ◼   ► and novel but we've kind of already done [TS]

00:49:30 ◼   ► that with the Wii and all the other [TS]

00:49:31 ◼   ► stuff or you want it to be like a game [TS]

00:49:34 ◼   ► game for like the hardcore gamers and [TS]

00:49:36 ◼   ► apples [TS]

00:49:37 ◼   ► I don't think interested in entering [TS]

00:49:38 ◼   ► that market because that market seems to [TS]

00:49:39 ◼   ► be on it on the decline mostly because [TS]

00:49:40 ◼   ► of Apple's touch games so I don't quite [TS]

00:49:42 ◼   ► see how apps are going to be the big [TS]

00:49:45 ◼   ► selling point of the television unless [TS]

00:49:46 ◼   ► they figure out the input issue and we [TS]

00:49:48 ◼   ► talked about Siri with Apple TV and [TS]

00:49:50 ◼   ► stuff that was an interface for watching [TS]

00:49:53 ◼   ► television shows and though that is a [TS]

00:49:55 ◼   ► much more limited world of things you [TS]

00:49:56 ◼   ► not it's not like a game or an [TS]

00:49:58 ◼   ► application or anything that you would [TS]

00:49:59 ◼   ► use on an iOS device where you need like [TS]

00:50:01 ◼   ► the full range of input and being able [TS]

00:50:03 ◼   ► to tap on things and drag them and swipe [TS]

00:50:05 ◼   ► them and enter texts and stuff like that [TS]

00:50:07 ◼   ► Siri for apple TV would only work [TS]

00:50:09 ◼   ► because mostly what you want to do is [TS]

00:50:11 ◼   ► tell it to put a show on and you sit [TS]

00:50:13 ◼   ► there and watch it [TS]

00:50:14 ◼   ► tell it to pause tell it to resume [TS]

00:50:15 ◼   ► whatever the world of things you want to [TS]

00:50:16 ◼   ► do they'd be emptied the numbers of [TS]

00:50:18 ◼   ► interactions are much smaller not like [TS]

00:50:21 ◼   ► using an app where you're constantly [TS]

00:50:22 ◼   ► using it right and any kind of apps [TS]

00:50:25 ◼   ► where you're not constantly use it like [TS]

00:50:26 ◼   ► book readers you're not going to read a [TS]

00:50:27 ◼   ► book on your television right so I think [TS]

00:50:30 ◼   ► apps are a good idea but not the kind of [TS]

00:50:33 ◼   ► apps that we talk about when we talk [TS]

00:50:36 ◼   ► about what made the the iPhone so great [TS]

00:50:38 ◼   ► not not games not you know there would [TS]

00:50:41 ◼   ► be games not fard apps because this is [TS]

00:50:43 ◼   ► not interesting not word processors GPS [TS]

00:50:46 ◼   ► map things I don't know what you know [TS]

00:50:48 ◼   ► all the kinds of apps that people use [TS]

00:50:49 ◼   ► every day on their iPhone so it has to [TS]

00:50:51 ◼   ► be a different kind of [TS]

00:50:52 ◼   ► so the content side the content mostly [TS]

00:50:57 ◼   ► what we're talking about is so you want [TS]

00:50:58 ◼   ► me to buy this thing and presumably [TS]

00:51:01 ◼   ► apples proposition would be buy this [TS]

00:51:04 ◼   ► thing and stop paying for one of those [TS]

00:51:06 ◼   ► things you're currently paying for stop [TS]

00:51:09 ◼   ► paying for cable stop paying for [TS]

00:51:10 ◼   ► satellite because we're going to offer [TS]

00:51:13 ◼   ► you the same stuff but in a more [TS]

00:51:14 ◼   ► attractive package and this gets the [TS]

00:51:17 ◼   ► stuff that John was talking about Gruber [TS]

00:51:18 ◼   ► was begging up the whole model of [TS]

00:51:20 ◼   ► there's a big stream of content coming [TS]

00:51:23 ◼   ► to your house and you have to sit down [TS]

00:51:26 ◼   ► in front of it and we decide when it's [TS]

00:51:28 ◼   ► on and if you want to subvert that you [TS]

00:51:29 ◼   ► can add another layer this that next [TS]

00:51:31 ◼   ► layer is a Google TV or a TiVo or DVR [TS]

00:51:33 ◼   ► where game comes into the house and you [TS]

00:51:36 ◼   ► buy this other device in this other [TS]

00:51:37 ◼   ► service that watches that stream [TS]

00:51:38 ◼   ► constantly and picks out the things that [TS]

00:51:40 ◼   ► you want so that you can come up to it [TS]

00:51:42 ◼   ► at a later point and watch stuff that [TS]

00:51:44 ◼   ► has aired when you weren't there time [TS]

00:51:46 ◼   ► shifting right changing it from a big [TS]

00:51:49 ◼   ► stream that you have to sit in front of [TS]

00:51:51 ◼   ► a certain times to be an experience more [TS]

00:51:53 ◼   ► like you picking and choosing what you [TS]

00:51:54 ◼   ► want to watch but it's it's another [TS]

00:51:56 ◼   ► layer on top of the existing service and [TS]

00:51:58 ◼   ► this is we recall episode number one [TS]

00:51:59 ◼   ► hypercritical this is what I so [TS]

00:52:01 ◼   ► desperately wanted Apple to build I [TS]

00:52:02 ◼   ► still want them to go I still want [TS]

00:52:03 ◼   ► someone to build is a really awesome [TS]

00:52:05 ◼   ► device that sits on top of all the [TS]

00:52:07 ◼   ► content that I'm already paying for and [TS]

00:52:09 ◼   ► changes it in a way that it will make me [TS]

00:52:13 ◼   ► like it better I can watch it whenever I [TS]

00:52:15 ◼   ► want I can record two things at once I [TS]

00:52:17 ◼   ► can't watch two shows at the same time [TS]

00:52:19 ◼   ► record four things at once with the TiVo [TS]

00:52:20 ◼   ► Oly premiere or whatever I want to have [TS]

00:52:22 ◼   ► a nice interface I want it to be smart I [TS]

00:52:24 ◼   ► wanted to say hey the US Open is on I [TS]

00:52:25 ◼   ► want to see every match of that record [TS]

00:52:27 ◼   ► the US Open I don't care what channel [TS]

00:52:29 ◼   ► it's on I don't care it's on espn2 at [TS]

00:52:30 ◼   ► night but then it switches CBS and then [TS]

00:52:32 ◼   ► the highlight show just record the US [TS]

00:52:33 ◼   ► Open you know all the Super Bowls coming [TS]

00:52:35 ◼   ► up record the Super Bowl I want to tell [TS]

00:52:37 ◼   ► that to Siri and have a record Super [TS]

00:52:38 ◼   ► Bowl as opposed to what I do now which [TS]

00:52:40 ◼   ► is go to TiVo and search for n:f no it's [TS]

00:52:45 ◼   ► not NFL su-yong is you never know what [TS]

00:52:49 ◼   ► the hell they're gonna tell the show and [TS]

00:52:50 ◼   ► the listings it's like it's the Super [TS]

00:52:52 ◼   ► Bowl is one show in the United States [TS]

00:52:54 ◼   ► that you'd have a big shiny red button [TS]

00:52:56 ◼   ► in the menu it should be record the [TS]

00:52:57 ◼   ► Super Bowl I don't know I want to get [TS]

00:53:00 ◼   ► into a Tebow rant again but like there [TS]

00:53:02 ◼   ► was a huge potential for people to do [TS]

00:53:06 ◼   ► like that better but then there was the [TS]

00:53:07 ◼   ► d8 conference that I talked about an [TS]

00:53:08 ◼   ► episode more of the show in the 2008 or [TS]

00:53:10 ◼   ► something like that when when Steve Jobs [TS]

00:53:14 ◼   ► onstage he basically said no we're not [TS]

00:53:15 ◼   ► gonna make a box like that just came [TS]

00:53:17 ◼   ► right out and said it so I don't things [TS]

00:53:18 ◼   ► I need to speculate about I don't think [TS]

00:53:19 ◼   ► Apple would make one of those devices he [TS]

00:53:21 ◼   ► just came out and said it no we don't [TS]

00:53:23 ◼   ► want to make one of those no again that [TS]

00:53:24 ◼   ► was years ago and he's not with the [TS]

00:53:25 ◼   ► company anymore so they could change [TS]

00:53:27 ◼   ► their mind I desperately want someone to [TS]

00:53:30 ◼   ► make one of those because I'm unhappy [TS]

00:53:31 ◼   ► with the progress t-bo's were making or [TS]

00:53:33 ◼   ► lack of progress all right but Apple [TS]

00:53:35 ◼   ► does not seem interested they don't want [TS]

00:53:37 ◼   ► to be a thing on top of the other stuff [TS]

00:53:39 ◼   ► it's kind of like if instead of the [TS]

00:53:41 ◼   ► iTunes Music Store they made something [TS]

00:53:43 ◼   ► like Radio shift where it was like a PVR [TS]

00:53:46 ◼   ► for radio where you attach it to analog [TS]

00:53:48 ◼   ► or your hybrid digital radio or even [TS]

00:53:51 ◼   ► like internet streaming radio and it [TS]

00:53:52 ◼   ► would watch the stream and record the [TS]

00:53:53 ◼   ► song as you wanted and then you can you [TS]

00:53:55 ◼   ► know that's not what they made they made [TS]

00:53:56 ◼   ► the iTunes Music Store it said don't go [TS]

00:53:58 ◼   ► to the music store anymore we're not [TS]

00:53:59 ◼   ► going to record the stream of music [TS]

00:54:01 ◼   ► coming out of the radio we are going to [TS]

00:54:03 ◼   ► replace those things with something we [TS]

00:54:04 ◼   ► think is better whenever you want come [TS]

00:54:06 ◼   ► you can sample the songs you know by an [TS]

00:54:08 ◼   ► individual songs that are buying an [TS]

00:54:09 ◼   ► album and it comes right from us and [TS]

00:54:11 ◼   ► we're not we're not a front end for Sam [TS]

00:54:13 ◼   ► Goody we're not a front end for Tower [TS]

00:54:14 ◼   ► Records we are not we're not buying from [TS]

00:54:16 ◼   ► Tower Records and selling it through to [TS]

00:54:18 ◼   ► you right and that's what you know [TS]

00:54:21 ◼   ► that's what Tebow is doing that's what [TS]

00:54:23 ◼   ► Google TV is trying to do all the things [TS]

00:54:25 ◼   ► it's a layer on top and I just really [TS]

00:54:27 ◼   ► want one of those for the reason we [TS]

00:54:28 ◼   ► discussed before is that I want to see [TS]

00:54:30 ◼   ► all those shows that are coming out of [TS]

00:54:31 ◼   ► the stream that I baibe subscribe to [TS]

00:54:33 ◼   ► files that's television over you know [TS]