Hypercritical

00:00:02 ◼   ► you're listening to hypercritical [TS]

00:00:04 ◼   ► a weekly talkshow ruminating on exactly [TS]

00:00:06 ◼   ► what is wrong in the world of Apple and [TS]

00:00:08 ◼   ► related technologies and businesses [TS]

00:00:09 ◼   ► nothing is so perfect that it can't be [TS]

00:00:11 ◼   ► complained about by the host of this [TS]

00:00:14 ◼   ► show john siracusa I'm the co-host dan [TS]

00:00:16 ◼   ► Benjamin this is episode number 37 [TS]

00:00:20 ◼   ► today is October 7th 2011 and we would [TS]

00:00:24 ◼   ► like to briefly mention our sponsors [TS]

00:00:26 ◼   ► before we tell you more about them later [TS]

00:00:27 ◼   ► the first sponsor is MailChimp comm the [TS]

00:00:31 ◼   ► second sponsor is a new one [TS]

00:00:32 ◼   ► squarespace.com mu and we will tell you [TS]

00:00:35 ◼   ► more about them later hi John how are [TS]

00:00:37 ◼   ► you okay [TS]

00:00:41 ◼   ► sad week it is sad very sad week yeah I [TS]

00:00:45 ◼   ► think that's what we're going to talk [TS]

00:00:47 ◼   ► about yeah because even before follow up [TS]

00:00:51 ◼   ► breaking the format probably was a good [TS]

00:00:54 ◼   ► occasion to break with the format yeah [TS]

00:00:56 ◼   ► because the cuz the follow-up is tends [TS]

00:00:58 ◼   ► to be kind of flip and this is not flip [TS]

00:00:59 ◼   ► so right so this first everybody who is [TS]

00:01:03 ◼   ► everybody who's listening to this live [TS]

00:01:06 ◼   ► or with in recent days knows that this [TS]

00:01:08 ◼   ► is the week that earlier this week [TS]

00:01:10 ◼   ► Wednesday Steve Jobs passed away ah [TS]

00:01:13 ◼   ► but in case somebody's listening to this [TS]

00:01:15 ◼   ► down the road they may not know you know [TS]

00:01:19 ◼   ► with the time frame so is worth [TS]

00:01:22 ◼   ► mentioning that and we actually got did [TS]

00:01:26 ◼   ► a little 5x5 special we're different [TS]

00:01:27 ◼   ► people some of them hosts some of them [TS]

00:01:29 ◼   ► just friends the network we did a little [TS]

00:01:33 ◼   ► a little I guess you call to thank you a [TS]

00:01:35 ◼   ► tribute and John you didn't you didn't [TS]

00:01:38 ◼   ► participate in that and you said you [TS]

00:01:41 ◼   ► wanted to talk about it here today so I [TS]

00:01:42 ◼   ► knew this was going to be a heavy heavy [TS]

00:01:44 ◼   ► show I tried to participate I recorded a [TS]

00:01:47 ◼   ► whole bunch of stuff first I tried just [TS]

00:01:49 ◼   ► reading stuff that I had written ahead [TS]

00:01:50 ◼   ► of time and then I tried uh just talking [TS]

00:01:54 ◼   ► extemporaneously and it and then I [TS]

00:01:56 ◼   ► listened to it I actually edited some [TS]

00:01:58 ◼   ► food see if although I can edit this [TS]

00:01:59 ◼   ► into shape but just never I'm just not [TS]

00:02:01 ◼   ► good at talking to nobody I guess it's a [TS]

00:02:03 ◼   ► it's a skill I don't have but Natalia so [TS]

00:02:09 ◼   ► we did a show about stay like it wasn't [TS]

00:02:12 ◼   ► a whole show about Steve Jobs I think [TS]

00:02:13 ◼   ► when he retired [TS]

00:02:14 ◼   ► I was just trying to look up the episode [TS]

00:02:15 ◼   ► number but I remember what it was but do [TS]

00:02:18 ◼   ► you remember that one yeah I do I'm [TS]

00:02:20 ◼   ► trying to think about when that when [TS]

00:02:22 ◼   ► that actually was well we'll find it and [TS]

00:02:25 ◼   ► put it in the show notes but that was [TS]

00:02:27 ◼   ► when he retired and I think I did a [TS]

00:02:29 ◼   ► whole show on it just because as I said [TS]

00:02:31 ◼   ► in that show I didn't know Steve Jobs [TS]

00:02:34 ◼   ► the man I just knew Steve Jobs the CEO [TS]

00:02:37 ◼   ► of Apple was that was that the next big [TS]

00:02:38 ◼   ► move could that have been it the future [TS]

00:02:40 ◼   ► of Apple without Steve Jobs which is [TS]

00:02:42 ◼   ► that sounds that's a choice to era I'll [TS]

00:02:44 ◼   ► put them to show not all right uh and [TS]

00:02:47 ◼   ► since I did I only knew the CEO when he [TS]

00:02:50 ◼   ► retired as CEO [TS]

00:02:51 ◼   ► that's like him disappearing from my [TS]

00:02:54 ◼   ► life because the personal Steve Jobs is [TS]

00:02:56 ◼   ► not part of my life just be the [TS]

00:02:57 ◼   ► corporate Steve Jobs was so we talked a [TS]

00:02:59 ◼   ► lot about the corporate Steve Jobs in [TS]

00:03:01 ◼   ► that show and the future of Apple and [TS]

00:03:03 ◼   ► what he did at Apple and all that stuff [TS]

00:03:06 ◼   ► and I said at the time that I thought it [TS]

00:03:07 ◼   ► was really sad and I remember I also [TS]

00:03:09 ◼   ► said that I wanted to write something [TS]

00:03:11 ◼   ► because when he retired everyone was [TS]

00:03:12 ◼   ► writing stuff like you know the same [TS]

00:03:15 ◼   ► similar things that you're seeing now [TS]

00:03:16 ◼   ► people want to write like what he meant [TS]

00:03:18 ◼   ► to the company and his legacy and how [TS]

00:03:20 ◼   ► Apple would be without him then [TS]

00:03:22 ◼   ► everything I could think of to write [TS]

00:03:23 ◼   ► sounded like a eulogy but he wasn't dead [TS]

00:03:25 ◼   ► so it was kind of inappropriate right [TS]

00:03:27 ◼   ► I'd be writing something like oh you [TS]

00:03:28 ◼   ► know as if he's gone but he's not gone [TS]

00:03:30 ◼   ► and we didn't know how long he would be [TS]

00:03:32 ◼   ► around right like so I couldn't write [TS]

00:03:35 ◼   ► something that sounded like a eulogy [TS]

00:03:36 ◼   ► then having lived for another five years [TS]

00:03:38 ◼   ► and so I figured well I'll do that thing [TS]

00:03:41 ◼   ► that the quote unquote real journalists [TS]

00:03:44 ◼   ► do is you write a eulogy or the obituary [TS]

00:03:46 ◼   ► ahead of time and so that's that's [TS]

00:03:49 ◼   ► actually when you're saying you wrote [TS]

00:03:50 ◼   ► you wrote your pieces just put out on [TS]

00:03:53 ◼   ► arstechnica no because I that's what I [TS]

00:03:55 ◼   ► said I maybe I should do that but we [TS]

00:03:57 ◼   ► didn't I didn't bring myself to do it I [TS]

00:03:59 ◼   ► couldn't I a couple times I sat down I'm [TS]

00:04:01 ◼   ► like I'm gonna write that Steve Jobs [TS]

00:04:02 ◼   ► thing that I wanted to write that [TS]

00:04:03 ◼   ► sounded like you will Jose have it in [TS]

00:04:05 ◼   ► reserve I'll have it ready but I just I [TS]

00:04:07 ◼   ► just couldn't do it I don't know it just [TS]

00:04:09 ◼   ► wasn't [TS]

00:04:09 ◼   ► I just wasn't motivated to do it and the [TS]

00:04:11 ◼   ► retirement thing had come and gone I [TS]

00:04:13 ◼   ► read a whole bunch of stuff that other [TS]

00:04:14 ◼   ► people did and that always demotivates [TS]

00:04:15 ◼   ► me reading what other people do I'm like [TS]

00:04:17 ◼   ► yeah they said everything I was going to [TS]

00:04:18 ◼   ► say anyway I really have nothing to add [TS]

00:04:19 ◼   ► so when the you know on the news that he [TS]

00:04:24 ◼   ► had died came along I think I saw it on [TS]

00:04:26 ◼   ► Twitter first but it was pretty instant [TS]

00:04:27 ◼   ► blanketing all possible media that I [TS]

00:04:30 ◼   ► have access to right as you can imagine [TS]

00:04:32 ◼   ► all my news feeds email Twitter feeds I [TS]

00:04:34 ◼   ► am everything then I had to kind of [TS]

00:04:38 ◼   ► scramble to write something but at least [TS]

00:04:40 ◼   ► at that point I felt like it was easier [TS]

00:04:42 ◼   ► and as had been in the this should the [TS]

00:04:45 ◼   ► next big move show I thought that I had [TS]

00:04:47 ◼   ► resigned myself to him being gone when I [TS]

00:04:50 ◼   ► wrote this thing for Macworld ages ago [TS]

00:04:52 ◼   ► there was like maybe even years ago and [TS]

00:04:53 ◼   ► then again when he retired like I guess [TS]

00:04:56 ◼   ► there was more there just emotional and [TS]

00:04:57 ◼   ► sad and I was like all right I'll I'll [TS]

00:04:59 ◼   ► talk we did a whole show on his [TS]

00:05:00 ◼   ► retirement I'm like right that's it it's [TS]

00:05:02 ◼   ► all it's out of my system I've I've come [TS]

00:05:05 ◼   ► to terms with it but then nobody died [TS]

00:05:06 ◼   ► apparently I had not come to terms with [TS]

00:05:08 ◼   ► it because it was just like it was it [TS]

00:05:10 ◼   ► was like even worse is every time that [TS]

00:05:11 ◼   ► some event has happened it's been even [TS]

00:05:14 ◼   ► worse thankfully this is the last one [TS]

00:05:15 ◼   ► but it was just it was really bad I [TS]

00:05:17 ◼   ► don't know how you felt about it but I [TS]

00:05:19 ◼   ► was surprised by how much it affected me [TS]

00:05:21 ◼   ► especially since like well somewhat if [TS]

00:05:23 ◼   ► he's still alive but he's not at the [TS]

00:05:24 ◼   ► company but I guess I guess the did the [TS]

00:05:26 ◼   ► thing about it was that even if he's not [TS]

00:05:28 ◼   ► the CEO of Apple if he's still around [TS]

00:05:30 ◼   ► then you could always be like when Apple [TS]

00:05:33 ◼   ► does something like boy I wonder what [TS]

00:05:34 ◼   ► Steve thinks of this and maybe someone [TS]

00:05:35 ◼   ► will call him and get and get a line [TS]

00:05:37 ◼   ► from him or he would be it like [TS]

00:05:39 ◼   ► anniversary ceremonies like you wouldn't [TS]

00:05:41 ◼   ► you always want to know what does Steve [TS]

00:05:42 ◼   ► Jobs think of this even if he's not the [TS]

00:05:43 ◼   ► CEO or the company's still a person in [TS]

00:05:45 ◼   ► the world and is still famous and and [TS]

00:05:47 ◼   ► maybe he'd be doing more press now that [TS]

00:05:49 ◼   ► he was retired you know maybe he would [TS]

00:05:50 ◼   ► not feel as constrained about it yeah so [TS]

00:05:54 ◼   ► anyway I wrote something for ours it was [TS]

00:05:58 ◼   ► fairly short by my standards and when I [TS]

00:06:02 ◼   ► was trying to figure out both times when [TS]

00:06:05 ◼   ► I was trying to figure what to write you [TS]

00:06:06 ◼   ► don't good thing I know one thing I [TS]

00:06:07 ◼   ► could think of was that it's hard to [TS]

00:06:09 ◼   ► write anything about Steve Jobs the [TS]

00:06:12 ◼   ► phenomenon or that like his his [TS]

00:06:16 ◼   ► corporate legacy his accomplishments [TS]

00:06:18 ◼   ► that's just too big [TS]

00:06:19 ◼   ► um you need to be you know like Walter [TS]

00:06:21 ◼   ► Isaacson who's writing the authorized [TS]

00:06:23 ◼   ► biography that's going to be a thick [TS]

00:06:24 ◼   ► book I imagine or the big articles in [TS]

00:06:26 ◼   ► The New York Times or Time magazine [TS]

00:06:28 ◼   ► special issue or whatever that's too big [TS]

00:06:31 ◼   ► I'm not it's too big for me to address [TS]

00:06:33 ◼   ► so I figured the only way I could talk [TS]

00:06:35 ◼   ► about the topic was to make it to go the [TS]

00:06:36 ◼   ► other way and make it as small as [TS]

00:06:37 ◼   ► possible that's what I did I wrote about [TS]

00:06:39 ◼   ► my personal yeah Steve Jobs effect in my [TS]

00:06:44 ◼   ► personal life which which is what a lot [TS]

00:06:46 ◼   ► of people did online they didn't a few [TS]

00:06:48 ◼   ► people try to reward generalities about [TS]

00:06:50 ◼   ► what Steve Jobs meant to the industry or [TS]

00:06:53 ◼   ► they ended on that point or whatever [TS]

00:06:54 ◼   ► most people said here's what Steve Jobs [TS]

00:06:55 ◼   ► meant to me personally and that's what I [TS]

00:06:57 ◼   ► think has been touching to read on the [TS]

00:07:00 ◼   ► web at all these little personal stories [TS]

00:07:01 ◼   ► of how Steve Jobs and his company [TS]

00:07:04 ◼   ► affected the lives of so many other [TS]

00:07:05 ◼   ► people friend the biggest obviously the [TS]

00:07:07 ◼   ► ones who were like I'm a developer I [TS]

00:07:09 ◼   ► write Apple software everything I do in [TS]

00:07:11 ◼   ► my professional life and my livelihood [TS]

00:07:12 ◼   ► wouldn't exist if Steve Jobs hadn't [TS]

00:07:14 ◼   ► started Apple so those people have the [TS]

00:07:16 ◼   ► the most of it even even the people like [TS]

00:07:17 ◼   ► me who are kind of tangentially touched [TS]

00:07:20 ◼   ► like it's not it's not our livelihood so [TS]

00:07:22 ◼   ► much but they affect this in more [TS]

00:07:24 ◼   ► personal way so that that's what I wrote [TS]

00:07:25 ◼   ► in my in the thing at ours I'll put the [TS]

00:07:28 ◼   ► link in the show notes and people can [TS]

00:07:29 ◼   ► read it these are gone it's really great [TS]

00:07:31 ◼   ► piece I got a lot of compliments on it [TS]

00:07:34 ◼   ► and I I considered trying to put links [TS]

00:07:38 ◼   ► to all the other great things that I've [TS]

00:07:40 ◼   ► read but as I started collecting the [TS]

00:07:41 ◼   ► links is just too many of like it [TS]

00:07:43 ◼   ► there's not a single person whose blog I [TS]

00:07:46 ◼   ► read or whose site I go on frequently [TS]

00:07:48 ◼   ► who doesn't have something up about [TS]

00:07:49 ◼   ► Steve Jobs probably multiple ones so I [TS]

00:07:52 ◼   ► don't think you're hurting for things to [TS]

00:07:55 ◼   ► read on the web about the this topic and [TS]

00:07:57 ◼   ► there's a lot of good ones out there [TS]

00:08:01 ◼   ► know what I tried to do when I was [TS]

00:08:04 ◼   ► recording stuff last night it was like [TS]

00:08:05 ◼   ► maybe I'll try just summarizing what I [TS]

00:08:08 ◼   ► wrote about that didn't work that well [TS]

00:08:12 ◼   ► but I'm actually gonna take another run [TS]

00:08:13 ◼   ► out of here did you read my thing [TS]

00:08:14 ◼   ► I did so one of the problems I have with [TS]

00:08:20 ◼   ► that thing was I was trying to come up [TS]

00:08:20 ◼   ► with a title and I did in my little [TS]

00:08:23 ◼   ► scratch file I just called it Steve Jobs [TS]

00:08:25 ◼   ► and it was great in the days when I had [TS]

00:08:27 ◼   ► my little staff blog on our stack nigger [TS]

00:08:30 ◼   ► and then the fat bit section that was [TS]

00:08:33 ◼   ► the name of my little corner of the site [TS]

00:08:35 ◼   ► and I could use those super obscure [TS]

00:08:37 ◼   ► titles you know we're just Steve Jobs [TS]

00:08:39 ◼   ► right but it was like last year maybe [TS]

00:08:42 ◼   ► the year before that ours changes site [TS]

00:08:43 ◼   ► design so that everything shows up on [TS]

00:08:45 ◼   ► the front page you know right at which [TS]

00:08:47 ◼   ► section it originates from it's just [TS]

00:08:48 ◼   ► like a big linear stream of articles [TS]

00:08:49 ◼   ► which is great as a reader of the site I [TS]

00:08:51 ◼   ► like that much better [TS]

00:08:52 ◼   ► but as a writer on the site who often [TS]

00:08:53 ◼   ► wants to write obscure weird things [TS]

00:08:56 ◼   ► there's pressure to have something show [TS]

00:08:59 ◼   ► up on the homepage of our second to go [TS]

00:09:00 ◼   ► with a headline that makes sense because [TS]

00:09:02 ◼   ► the last thing you want is millions of [TS]

00:09:04 ◼   ► people clicking through on it and saying [TS]

00:09:06 ◼   ► this is not what I thought it was going [TS]

00:09:07 ◼   ► to be or whatever so I had to obviously [TS]

00:09:11 ◼   ► dumb down but clarify it make less nice [TS]

00:09:15 ◼   ► the title and I called it Steve Jobs a [TS]

00:09:18 ◼   ► personal remembrance or something like [TS]

00:09:19 ◼   ► that just because as if you don't want [TS]

00:09:21 ◼   ► to read someone's personal account of [TS]

00:09:23 ◼   ► what Steve Jobs meant to then don't [TS]

00:09:24 ◼   ► click through we just called Steve Jobs [TS]

00:09:25 ◼   ► is like what what is this everyone's [TS]

00:09:26 ◼   ► unique like that it could be a 17 page [TS]

00:09:28 ◼   ► biography it could could be anything if [TS]

00:09:31 ◼   ► you have like an individual blog like [TS]

00:09:33 ◼   ► Gruber can get away with the title that [TS]

00:09:34 ◼   ► just says Steve Jobs because people [TS]

00:09:35 ◼   ► would understand in context what it is [TS]

00:09:37 ◼   ► but the front page of our stack they [TS]

00:09:38 ◼   ► have stories about gaming about law or [TS]

00:09:41 ◼   ► science and lots of other stuff so you [TS]

00:09:43 ◼   ► have to sort of point out what you want [TS]

00:09:45 ◼   ► to be but another title I was thinking [TS]

00:09:48 ◼   ► of like when I was trying to think of [TS]

00:09:49 ◼   ► titles I got to make this more clear is [TS]

00:09:50 ◼   ► like something like my two lessons from [TS]

00:09:53 ◼   ► Steve Jobs which I definitely didn't [TS]

00:09:54 ◼   ► want to do because I did not want anyone [TS]

00:09:55 ◼   ► to think this was going to be one of [TS]

00:09:57 ◼   ► those top five best ways to supercharge [TS]

00:09:59 ◼   ► your X Y you know those things with the [TS]

00:10:01 ◼   ► lists yeah those are bad and you know [TS]

00:10:04 ◼   ► but really I had two things that I [TS]

00:10:06 ◼   ► wanted to talk about and the first one [TS]

00:10:08 ◼   ► was my childhood remembrance of what [TS]

00:10:11 ◼   ► Steve Jobs it how Steve Jobs influenced [TS]

00:10:15 ◼   ► my coming-of-age sort of and and I [TS]

00:10:17 ◼   ► mentioned that had this picture on the [TS]

00:10:19 ◼   ► wall that had cut out a Mac World [TS]

00:10:20 ◼   ► magazine that had the Macintosh team on [TS]

00:10:22 ◼   ► it and it was basically the realization [TS]

00:10:24 ◼   ► that a small group of really smart [TS]

00:10:27 ◼   ► dedicated people can do some amazing [TS]

00:10:28 ◼   ► thing and change the world and even [TS]

00:10:31 ◼   ► before that bit the idea that the world [TS]

00:10:32 ◼   ► was a changeable place that when you're [TS]

00:10:34 ◼   ► a little kid you think like well this is [TS]

00:10:36 ◼   ► the world and this is what it is and [TS]

00:10:36 ◼   ► it's always been this way and even if [TS]

00:10:38 ◼   ► they tell you about history and about [TS]

00:10:39 ◼   ► sailing ships and you're like yeah but [TS]

00:10:41 ◼   ► this is you know this is the world and [TS]

00:10:42 ◼   ► then the Mac came out and was like you [TS]

00:10:45 ◼   ► remember before the Mac what computers [TS]

00:10:47 ◼   ► were like and how you now you see what [TS]

00:10:48 ◼   ► the Mac is like and it's clear this is [TS]

00:10:50 ◼   ► going to change the world and it some [TS]

00:10:52 ◼   ► people actually made this thing they [TS]

00:10:55 ◼   ► there wasn't a Mac they came up with the [TS]

00:10:57 ◼   ► idea and they created it and all those [TS]

00:10:58 ◼   ► people could fit in this little picture [TS]

00:11:00 ◼   ► that I had on my wall so I'd cut it out [TS]

00:11:01 ◼   ► I taped that up there and stayed there I [TS]

00:11:03 ◼   ► think until I left for college [TS]

00:11:05 ◼   ► and so that was my childhood realization [TS]

00:11:07 ◼   ► that uh you know particularly engineers [TS]

00:11:09 ◼   ► nerds my kind of people the people who [TS]

00:11:11 ◼   ► are as relating to could change the [TS]

00:11:13 ◼   ► world and I would just stare at that [TS]

00:11:16 ◼   ► picture of our ages now I hadn't looked [TS]

00:11:17 ◼   ► at that picture probably maybe probably [TS]

00:11:19 ◼   ► since like my my room got cleaned out [TS]

00:11:22 ◼   ► when I left for college and my parents [TS]

00:11:24 ◼   ► converted into a spare bedroom and [TS]

00:11:27 ◼   ► removed all the millions of posters and [TS]

00:11:29 ◼   ► comics and other things I had taped to [TS]

00:11:31 ◼   ► my wall with scotch tape which they [TS]

00:11:34 ◼   ► cursed me for us they had to scrape all [TS]

00:11:35 ◼   ► the scotch tape off and repaint [TS]

00:11:36 ◼   ► everything but when I look at the I'm [TS]

00:11:39 ◼   ► going to try to pull up the web page [TS]

00:11:40 ◼   ► when I look at this web page now I put [TS]

00:11:42 ◼   ► the picture at the very top of the web [TS]

00:11:43 ◼   ► page I actually scanned it out of a mag [TS]

00:11:45 ◼   ► out of the magazine that it came in this [TS]

00:11:48 ◼   ► is from a Macworld issue number one the [TS]

00:11:50 ◼   ► premiere of Macworld which was actually [TS]

00:11:51 ◼   ► released with the original back and I [TS]

00:11:54 ◼   ► have multiple copies of it and one of [TS]

00:11:56 ◼   ► the copies I sacrificed to cut out the [TS]

00:11:57 ◼   ► picture and that sort of died as it [TS]

00:11:59 ◼   ► faded on my wall and hang wrinkled into [TS]

00:12:00 ◼   ► nothingness but the other one is still [TS]

00:12:01 ◼   ► in the magazine so I put my magazine on [TS]

00:12:03 ◼   ► the scanner and scanned it and that's [TS]

00:12:04 ◼   ► the picture up there and I look at this [TS]

00:12:05 ◼   ► picture it's just amazing the feelings [TS]

00:12:09 ◼   ► that it triggers inside me just because [TS]

00:12:11 ◼   ► that image is burned on my brain that I [TS]

00:12:14 ◼   ► had realized it until I looked at it [TS]

00:12:15 ◼   ► again like if you were trying to program [TS]

00:12:16 ◼   ► me to like kill the president or [TS]

00:12:18 ◼   ► something you could use one of these [TS]

00:12:19 ◼   ► pictures I did I didn't realize that it [TS]

00:12:22 ◼   ► had such deep hooks and I stared I'm [TS]

00:12:23 ◼   ► like what is it about that picture I [TS]

00:12:25 ◼   ► keep looking back in it and it's because [TS]

00:12:27 ◼   ► it was on my wall for my entire time [TS]

00:12:28 ◼   ► growing up and you just it's just [TS]

00:12:30 ◼   ► imprinted on me uh but anyway that was [TS]

00:12:34 ◼   ► my my lesson number one you know from [TS]

00:12:37 ◼   ► growing up and it's not particularly [TS]

00:12:39 ◼   ► profound or interesting everybody when [TS]

00:12:41 ◼   ► you're kid you learn all sorts of things [TS]

00:12:43 ◼   ► about life and about the way it works in [TS]

00:12:44 ◼   ► its only it's only important to you [TS]

00:12:46 ◼   ► because this was the thing that taught [TS]

00:12:48 ◼   ► you that lesson when you were growing up [TS]

00:12:49 ◼   ► and the grand scheme of things adults [TS]

00:12:51 ◼   ► will it say it intellectually they [TS]

00:12:53 ◼   ► understand that yes people can invent [TS]

00:12:54 ◼   ► things and change the world but then the [TS]

00:12:57 ◼   ► larger point ahead and the one thing [TS]

00:12:58 ◼   ► this is what I was trying to get it with [TS]

00:12:59 ◼   ► the big with the big point I want to [TS]

00:13:01 ◼   ► make up in my story small but my my big [TS]

00:13:03 ◼   ► thing was like what is it about Steve [TS]

00:13:06 ◼   ► Jobs that's special [TS]

00:13:08 ◼   ► what is his most the most important [TS]

00:13:11 ◼   ► thing that he's done and I in true to [TS]

00:13:14 ◼   ► form I always want to think of the thing [TS]

00:13:15 ◼   ► that other people aren't thinking else [TS]

00:13:16 ◼   ► I'm not going to say oh you know he made [TS]

00:13:18 ◼   ► the eye [TS]

00:13:18 ◼   ► i phone or you made technology [TS]

00:13:20 ◼   ► accessible to people or someone and so [TS]

00:13:22 ◼   ► forth I think maybe this is not the most [TS]

00:13:24 ◼   ► important thing that he did but it's the [TS]

00:13:27 ◼   ► it's the most profound I think the most [TS]

00:13:29 ◼   ► the most unique because lots of people [TS]

00:13:31 ◼   ► have made amazing products in different [TS]

00:13:34 ◼   ► genres not in technology but you know in [TS]

00:13:36 ◼   ► other in other areas or in medicine or [TS]

00:13:38 ◼   ► any other field [TS]

00:13:39 ◼   ► so certainly jobs is the top of the [TS]

00:13:42 ◼   ► technology field and doing that but [TS]

00:13:43 ◼   ► other people have done great things like [TS]

00:13:44 ◼   ► that in other fields but the unique [TS]

00:13:45 ◼   ► thing that I think Jobs did across all [TS]

00:13:48 ◼   ► fields was he proved that the grim [TS]

00:13:53 ◼   ► Dilbert future that we all know about [TS]

00:13:56 ◼   ► yeah doesn't have to be a reality and [TS]

00:13:59 ◼   ► doesn't have to be that way and in my [TS]

00:14:01 ◼   ► adult life this is the first time I can [TS]

00:14:04 ◼   ► think of that this happened because I [TS]

00:14:06 ◼   ► think of all other large organizations [TS]

00:14:09 ◼   ► or large groups of people that I've [TS]

00:14:11 ◼   ► dealt with from the government to big [TS]

00:14:13 ◼   ► universities to working in corporate [TS]

00:14:16 ◼   ► America or even something like science [TS]

00:14:19 ◼   ► you know they say for scientists that [TS]

00:14:21 ◼   ► you should do that best work before [TS]

00:14:22 ◼   ► they're like 30 years old I forget how [TS]

00:14:24 ◼   ► old is Tyne was when he did all of his [TS]

00:14:27 ◼   ► work on relatively in everything but he [TS]

00:14:29 ◼   ► was shockingly young and certainly for [TS]

00:14:31 ◼   ► athletes just simply because they age [TS]

00:14:32 ◼   ► they you know they're their best years [TS]

00:14:34 ◼   ► or when they're younger and same thing [TS]

00:14:36 ◼   ► with organizations like yeah [TS]

00:14:37 ◼   ► the company does some amazing thing to [TS]

00:14:39 ◼   ► guys in a garage or whatever and and it [TS]

00:14:42 ◼   ► grows like gangbusters then it gets to [TS]

00:14:44 ◼   ► be a big company and it's like you don't [TS]

00:14:45 ◼   ► expect that from any them anymore and in [TS]

00:14:48 ◼   ► the worst case they become just a [TS]

00:14:49 ◼   ► horrible horrible place to work and a [TS]

00:14:52 ◼   ► horrible company to deal with and they [TS]

00:14:54 ◼   ► get filled with middle middle managers [TS]

00:14:56 ◼   ► and employees whose motivation no longer [TS]

00:15:00 ◼   ► aligns in any way with the supposed [TS]

00:15:02 ◼   ► mission of the corporation I don't know [TS]

00:15:04 ◼   ► how much you've worked in corporate [TS]

00:15:05 ◼   ► America as you did contracting but nice [TS]

00:15:07 ◼   ► but it wasn't every company has seen [TS]

00:15:09 ◼   ► this right for a decade or more like in [TS]

00:15:12 ◼   ► in the cube yeah although I don't see [TS]

00:15:15 ◼   ► Merlin didn't I don't think Merlin ever [TS]

00:15:16 ◼   ► worked in big corporations but he had it [TS]

00:15:18 ◼   ► he has a keen sense of this and even in [TS]

00:15:20 ◼   ► this little company that he worked out [TS]

00:15:21 ◼   ► with Dave and I know is that he makes me [TS]

00:15:23 ◼   ► for he says the word Dave that I can't [TS]

00:15:24 ◼   ► do some people have a keener sense of [TS]

00:15:28 ◼   ► this and others and nerds tend to have a [TS]

00:15:30 ◼   ► pretty keen sense of it but [TS]

00:15:32 ◼   ► just think of any endeavor involving [TS]

00:15:33 ◼   ► large numbers of people we just assumed [TS]

00:15:35 ◼   ► that [TS]

00:15:36 ◼   ► oh yeah once you get a lot of people in [TS]

00:15:37 ◼   ► there its bozo time all right [TS]

00:15:39 ◼   ► an apple is the first example I can [TS]

00:15:41 ◼   ► think of where a humungous corporation [TS]

00:15:45 ◼   ► didn't it didn't act like one acted it [TS]

00:15:49 ◼   ► was better than the startups acted [TS]

00:15:50 ◼   ► better than the smoker people and the [TS]

00:15:52 ◼   ► most amazing thing about this is that [TS]

00:15:54 ◼   ► the original Apple was like two guys in [TS]

00:15:56 ◼   ► a garage they make the Apple one and [TS]

00:15:57 ◼   ► they make the Apple two in the company [TS]

00:15:58 ◼   ► he goes IPO everybody's rich everybody [TS]

00:16:01 ◼   ► you know it's an amazing success story [TS]

00:16:03 ◼   ► Steve Jobs on the cover of Time magazine [TS]

00:16:04 ◼   ► in 1982 Premack right but look at these [TS]

00:16:07 ◼   ► whiz kids they are the kings of the [TS]

00:16:09 ◼   ► world right and then the company gets [TS]

00:16:12 ◼   ► big it's just too big that's like 83 [TS]

00:16:14 ◼   ► it's like well you know Apple was great [TS]

00:16:15 ◼   ► when it was little did that Apple too [TS]

00:16:17 ◼   ► but now it's a big company right and [TS]

00:16:18 ◼   ► people like a big company the magazine's [TS]

00:16:19 ◼   ► say now it's a serious company it's a [TS]

00:16:21 ◼   ► competitor to IBM which is also a very [TS]

00:16:23 ◼   ► serious company very important very big [TS]

00:16:24 ◼   ► and to do the Mac project Jobs had to [TS]

00:16:30 ◼   ► well steal a project from Jef Raskin [TS]

00:16:32 ◼   ► internal politics but he was cultivating [TS]

00:16:36 ◼   ► the idea that the Mac team were rebels [TS]

00:16:38 ◼   ► so he's got the pirate flag on top of [TS]

00:16:40 ◼   ► the band lieth rebuilding right this is [TS]

00:16:42 ◼   ► within the big behemoth corporate [TS]

00:16:44 ◼   ► monster that is 1982-83 Apple right so [TS]

00:16:48 ◼   ► even then a knight a2 a3 job is like the [TS]

00:16:50 ◼   ► apples too big we need to get the small [TS]

00:16:52 ◼   ► team here this going to get back to our [TS]

00:16:54 ◼   ► roots and really do this great project [TS]

00:16:56 ◼   ► uh [TS]

00:16:58 ◼   ► and the Mac came out of that a little [TS]

00:17:00 ◼   ► did he know how big Apple would actually [TS]

00:17:01 ◼   ► grow of course the year after the Mac [TS]

00:17:02 ◼   ► comes out he gets kicked out of the [TS]

00:17:04 ◼   ► company which what I would say is proof [TS]

00:17:05 ◼   ► of the you know the the culmination of [TS]

00:17:07 ◼   ► the grim Dilbert future is that a [TS]

00:17:09 ◼   ► company gets big enough and dumb enough [TS]

00:17:11 ◼   ► to eject Steve Jobs so admittedly was a [TS]

00:17:13 ◼   ► bit of a nut job back in those days but [TS]

00:17:17 ◼   ► I don't know how someone could produce [TS]

00:17:19 ◼   ► the Macintosh and say we gotta get that [TS]

00:17:21 ◼   ► guy out of this company because we don't [TS]

00:17:22 ◼   ► like those types of things uh so then he [TS]

00:17:25 ◼   ► comes back and Apple now is just [TS]

00:17:27 ◼   ► humongous it's almost a bit it's the [TS]

00:17:30 ◼   ► second biggest the second biggest [TS]

00:17:32 ◼   ► company in the u.s. next to Exxon Mobil [TS]

00:17:33 ◼   ► I think I think they trade places [TS]

00:17:34 ◼   ► actually but yeah idly right now today I [TS]

00:17:37 ◼   ► think it is a second and and this next [TS]

00:17:40 ◼   ► gen oils company an oil company you know [TS]

00:17:43 ◼   ► yeah exactly [TS]

00:17:45 ◼   ► look at you look at what role oil plays [TS]

00:17:47 ◼   ► and has played in a global economy and [TS]

00:17:50 ◼   ► that's that that's the number one [TS]

00:17:51 ◼   ► company and number two is Apple and this [TS]

00:17:55 ◼   ► this giant behemoth which is just so [TS]

00:17:57 ◼   ► comically larger than the Apple of 1982 [TS]

00:18:00 ◼   ► that Steve Jobs thought was just too big [TS]

00:18:02 ◼   ► and too corporate and COO full of bozos [TS]

00:18:04 ◼   ► this is the company that is producing [TS]

00:18:07 ◼   ► even more amazing things than the Apple [TS]

00:18:08 ◼   ► - you know things as amazing as the Mac [TS]

00:18:11 ◼   ► and not just one of them but multiple [TS]

00:18:13 ◼   ► ones I saw Scott Adams the guy actually [TS]

00:18:16 ◼   ► writes Dilbert speaking of Dilbert on [TS]

00:18:17 ◼   ► his blog it's gotta hands a little bit [TS]

00:18:20 ◼   ► of a nut job - but he's funny and he had [TS]

00:18:22 ◼   ► a little post about Steve Jobs or he [TS]

00:18:25 ◼   ► said that he originally thought the [TS]

00:18:27 ◼   ► Steve Jobs was just like in the right [TS]

00:18:29 ◼   ► place at the right time er it was luck [TS]

00:18:30 ◼   ► at when he you know had these many [TS]

00:18:32 ◼   ► successes but then he did it again and [TS]

00:18:33 ◼   ► again and again once you do like the [TS]

00:18:35 ◼   ► fifth great thing okay this is not luck [TS]

00:18:37 ◼   ► right and so this is I think is the most [TS]

00:18:40 ◼   ► profound thing Steve Jobs did it's [TS]

00:18:43 ◼   ► proving that Hume of humans can still do [TS]

00:18:47 ◼   ► amazing things now also part of the [TS]

00:18:50 ◼   ► lesson is that to make that happen there [TS]

00:18:54 ◼   ► are going to be some things that aren't [TS]

00:18:55 ◼   ► so nice some people don't like apples [TS]

00:18:58 ◼   ► corporate policies some people who work [TS]

00:19:00 ◼   ► there say for for all the admiration [TS]

00:19:02 ◼   ► that company gets on the outside on the [TS]

00:19:03 ◼   ► inside it's a little bit more like [TS]

00:19:05 ◼   ► corporate America than they thought it [TS]

00:19:06 ◼   ► would be but the things that Apple does [TS]

00:19:10 ◼   ► as an organization are amazing things [TS]

00:19:13 ◼   ► and are unlike the things that the [TS]

00:19:15 ◼   ► government's do that companies like IBM [TS]

00:19:17 ◼   ► and Microsoft do we see it all around us [TS]

00:19:19 ◼   ► we will eventually do the showing what's [TS]

00:19:21 ◼   ► wrong with Microsoft but that's just [TS]

00:19:22 ◼   ► typical giant corporate maladies you get [TS]

00:19:24 ◼   ► too big [TS]

00:19:25 ◼   ► everything gets ossified you get twelve [TS]

00:19:27 ◼   ► layers of management in between [TS]

00:19:28 ◼   ► everything you can't make big dramatic [TS]

00:19:30 ◼   ► moves even with a strong leader like [TS]

00:19:32 ◼   ► Bill Gates and we got turned the whole [TS]

00:19:33 ◼   ► ship we've got to be the Internet [TS]

00:19:34 ◼   ► company the internet tidal wave is [TS]

00:19:36 ◼   ► coming that's just like barely enough to [TS]

00:19:37 ◼   ► keep you alive it's not enough to make [TS]

00:19:39 ◼   ► that's not your iPod that's not your [TS]

00:19:41 ◼   ► iPad or your iPhone so that's what I [TS]

00:19:45 ◼   ► think if not the most important thing [TS]

00:19:47 ◼   ► that Steve Jobs did at least the thing [TS]

00:19:48 ◼   ► that the least the most important thing [TS]

00:19:50 ◼   ► that people aren't talking about and it [TS]

00:19:52 ◼   ► gives me hope for things like government [TS]

00:19:54 ◼   ► visit especially with a government [TS]

00:19:55 ◼   ► wanted make us into a government show [TS]

00:19:56 ◼   ► where Nate's politics another one [TS]

00:19:58 ◼   ► but either but the idea that government [TS]

00:20:00 ◼   ► is fundamentally broken a large number [TS]

00:20:02 ◼   ► of large groups of people just can't do [TS]

00:20:05 ◼   ► anything smart they're just inherently [TS]

00:20:06 ◼   ► dumb they they they sink to the level [TS]

00:20:08 ◼   ► the dumbest person involved I think [TS]

00:20:10 ◼   ► Apple shows that large groups of people [TS]

00:20:13 ◼   ► really can do things and and you have to [TS]

00:20:15 ◼   ► ascribe that to Steve Jobs because when [TS]

00:20:16 ◼   ► he wasn't there [TS]

00:20:17 ◼   ► Apple was big and was just screwing up [TS]

00:20:19 ◼   ► left and right and when he got there [TS]

00:20:20 ◼   ► Apple got even bigger ended things even [TS]

00:20:22 ◼   ► better so that's that's what knows [TS]

00:20:26 ◼   ► that's much longer than reading the nine [TS]

00:20:28 ◼   ► hundred words I read about Steve Jobs [TS]

00:20:29 ◼   ► but those are my two points one was the [TS]

00:20:31 ◼   ► personal story about the picture on my [TS]

00:20:33 ◼   ► wall and what Steve Jobs meant to me the [TS]

00:20:35 ◼   ► other one was that the Oh Steve Jobs [TS]

00:20:36 ◼   ► being to humanity I think that that [TS]

00:20:38 ◼   ► sounds highfalutin and everything and [TS]

00:20:39 ◼   ► maybe you overwrought but if you think [TS]

00:20:42 ◼   ► about it maybe someone can give me a [TS]

00:20:44 ◼   ► better example of another large [TS]

00:20:49 ◼   ► organization that's acted as well as [TS]

00:20:52 ◼   ► Apple has but it's the first thing that [TS]

00:20:53 ◼   ► I've ever seen in my adult life in my [TS]

00:20:55 ◼   ► jaded cynical adult life where I'm not [TS]

00:20:57 ◼   ► the naive kid who was just realizing the [TS]

00:20:59 ◼   ► world can be changed first thing I've [TS]

00:21:00 ◼   ► seen where a large group of people [TS]

00:21:02 ◼   ► really do something amazing over and [TS]

00:21:05 ◼   ► over and over again it and and the thing [TS]

00:21:07 ◼   ► about it is the streak is so long at [TS]

00:21:08 ◼   ► that point you're like if he lived if [TS]

00:21:11 ◼   ► you live forever he was immortal I think [TS]

00:21:14 ◼   ► Apple continued to execute like that [TS]

00:21:16 ◼   ► forever and ever like it was it was a [TS]

00:21:18 ◼   ► sustainable thing it wasn't a fluke it [TS]

00:21:20 ◼   ► wasn't a surprise one-time thing you got [TS]

00:21:23 ◼   ► lucky right place right time and then [TS]

00:21:25 ◼   ► you're coasting on your your previous [TS]

00:21:27 ◼   ► victory it's just amazing it someone [TS]

00:21:31 ◼   ► someone points out Pixar but I think [TS]

00:21:32 ◼   ► we've already done some in the chat room [TS]

00:21:33 ◼   ► but I think we've already done Pixar I [TS]

00:21:35 ◼   ► would say that they have a system for [TS]

00:21:37 ◼   ► making great movies or rather they have [TS]

00:21:41 ◼   ► a system for not making bad movies again [TS]

00:21:43 ◼   ► I've still never seen cars had not seen [TS]

00:21:44 ◼   ► cars too yet and I apologize for that [TS]

00:21:46 ◼   ► but it's close but then everything at [TS]

00:21:50 ◼   ► Pixar is also related to save jobs so [TS]

00:21:51 ◼   ► you know I would describe that to him as [TS]

00:21:54 ◼   ► well if you want to do smart see what [TS]

00:21:58 ◼   ► kind of thing I maybe one more thing to [TS]

00:22:00 ◼   ► do about Steve Jobs but this is all I [TS]

00:22:02 ◼   ► have to say about my thing that I wrote [TS]

00:22:03 ◼   ► most a good piece I really do recommend [TS]

00:22:05 ◼   ► everybody everybody read it it's a it's [TS]

00:22:08 ◼   ► always it's always very interesting to [TS]

00:22:10 ◼   ► me [TS]

00:22:11 ◼   ► to see what people like you will will [TS]

00:22:15 ◼   ► say or write about it and it's always [TS]

00:22:17 ◼   ► almost always very different from what [TS]

00:22:22 ◼   ► I'm expecting does that make any sense [TS]

00:22:24 ◼   ► like this that wasn't exactly what I [TS]

00:22:26 ◼   ► thought you would you would write but I [TS]

00:22:30 ◼   ► was like when do you think I would write [TS]

00:22:31 ◼   ► you know I'm not really sure I'm not [TS]

00:22:33 ◼   ► sure I can put my finger on it exactly [TS]

00:22:35 ◼   ► um it was it was more personal maybe [TS]

00:22:39 ◼   ► maybe then I was expecting not like I [TS]

00:22:41 ◼   ► didn't expect it to reflect on your life [TS]

00:22:43 ◼   ► in some way but it you know you're [TS]

00:22:47 ◼   ► talking about your childhood and things [TS]

00:22:49 ◼   ► like that I thought that was great [TS]

00:22:50 ◼   ► different I have to rein myself in and [TS]

00:22:52 ◼   ► not make it even more personal realize [TS]

00:22:55 ◼   ► that's why but I thought I was the anglo [TS]

00:22:59 ◼   ► I didn't want to do you know I don't [TS]

00:23:01 ◼   ► want to write what I've seen other [TS]

00:23:02 ◼   ► people write I knew everyone was going [TS]

00:23:03 ◼   ► to write here is the list of Steve Jobs [TS]

00:23:05 ◼   ► greatest accomplishment and those are [TS]

00:23:07 ◼   ► I'm not saying it's bad to write those [TS]

00:23:08 ◼   ► things someone needs to write them but I [TS]

00:23:09 ◼   ► just feel like other people are writing [TS]

00:23:10 ◼   ► that are going to write that better than [TS]

00:23:12 ◼   ► I do [TS]

00:23:13 ◼   ► and the obvious things a Steve Jobs is [TS]

00:23:15 ◼   ► about about you know technology serving [TS]

00:23:18 ◼   ► people and not the other way around and [TS]

00:23:19 ◼   ► it just and you know that the [TS]

00:23:21 ◼   ► perfectionism the elegance and bringing [TS]

00:23:23 ◼   ► design to I knew everyone was going to [TS]

00:23:25 ◼   ► talk about that and I didn't want to be [TS]

00:23:27 ◼   ► the person doing that same thing but [TS]

00:23:29 ◼   ► worse which I know it would be so I had [TS]

00:23:30 ◼   ► to come at a different angle and my [TS]

00:23:32 ◼   ► different angle is the personal story [TS]

00:23:33 ◼   ► which you can't fault people for doing [TS]

00:23:35 ◼   ► that I see lots of personal stories [TS]

00:23:36 ◼   ► that's their personal story they're [TS]

00:23:37 ◼   ► going to say what they have to say what [TS]

00:23:39 ◼   ► it meant to them and I find that [TS]

00:23:40 ◼   ► touching to read and I think people [TS]

00:23:42 ◼   ► relate to that and then I also wanted to [TS]

00:23:45 ◼   ► find the the one larger thing that I [TS]

00:23:48 ◼   ► didn't think was going to be talked [TS]

00:23:50 ◼   ► about as much in the other articles [TS]

00:23:51 ◼   ► because you'll be spending too much time [TS]

00:23:52 ◼   ► on the more obvious thing so what I was [TS]

00:23:55 ◼   ► resisting when I was recording stuff [TS]

00:23:57 ◼   ► last night I I found myself like I lose [TS]

00:24:03 ◼   ► this in the buzz recording like what are [TS]

00:24:04 ◼   ► you telling your life story like don't [TS]

00:24:06 ◼   ► turn it into biography yeah I am [TS]

00:24:09 ◼   ► I hear that right and I did you know and [TS]

00:24:11 ◼   ► then I was this age and then I got this [TS]

00:24:12 ◼   ► thing and then are you talking about [TS]

00:24:14 ◼   ► Steve Jobs anymore you just talking [TS]

00:24:15 ◼   ► about yourself so I really wanted to [TS]

00:24:16 ◼   ► rein it in a little bit and I think [TS]

00:24:20 ◼   ► other people feel the same inclination [TS]

00:24:21 ◼   ► like a Gruber [TS]

00:24:23 ◼   ► a mental doppelganger over there look [TS]

00:24:26 ◼   ► what he wrote about jobs it was not [TS]

00:24:27 ◼   ► about how all a job it was not a list of [TS]

00:24:30 ◼   ► accomplishments because I don't think he [TS]

00:24:31 ◼   ► wanted to write that either it was it [TS]

00:24:34 ◼   ► was kind of a personal story but was [TS]

00:24:36 ◼   ► kind of a personal story about Steve [TS]

00:24:37 ◼   ► Jobs but it was not perhaps what people [TS]

00:24:39 ◼   ► were expecting if they expected just the [TS]

00:24:40 ◼   ► run of the mill you know I am the the [TS]

00:24:43 ◼   ► obituary writer for New York Times I got [TS]

00:24:44 ◼   ► to write about Steve Jobs because the [TS]

00:24:46 ◼   ► people who are doing that are going to [TS]

00:24:48 ◼   ► do a great job at it and it's important [TS]

00:24:50 ◼   ► to have that I read and enjoyed those [TS]

00:24:51 ◼   ► articles but that's not how individuals [TS]

00:24:55 ◼   ► relate to Steve Jobs so Gruber writes [TS]

00:24:57 ◼   ► during fire ball a lot more like an [TS]

00:24:59 ◼   ► individual author a lot more like a [TS]

00:25:01 ◼   ► diary really or a journal then like he's [TS]

00:25:04 ◼   ► a reporter on assignment for a magazine [TS]

00:25:07 ◼   ► all right anyway you're gonna do a [TS]

00:25:09 ◼   ► sponsor so yeah okay sure first sponsor [TS]

00:25:11 ◼   ► this week is Squarespace Squarespace is [TS]

00:25:15 ◼   ► a brand new sponsor for us and I were [TS]

00:25:17 ◼   ► real excited about them and hopefully [TS]

00:25:19 ◼   ► you guys will be too they're [TS]

00:25:21 ◼   ► squarespace.com secret behind [TS]

00:25:23 ◼   ► exceptional websites Squarespace is what [TS]

00:25:26 ◼   ► is it it's a fully hosted completely [TS]

00:25:27 ◼   ► managed environment for creating and [TS]

00:25:29 ◼   ► maintaining a beautiful website blog or [TS]

00:25:32 ◼   ► portfolio it's really for anybody it [TS]

00:25:34 ◼   ► doesn't matter how big or small your [TS]

00:25:35 ◼   ► website is and these guys are really [TS]

00:25:38 ◼   ► really great people who listen to this [TS]

00:25:40 ◼   ► show they tend to to be detail-oriented [TS]

00:25:43 ◼   ► what's great about Squarespace is it [TS]

00:25:46 ◼   ► lets you control every single detail of [TS]

00:25:48 ◼   ► your entire site and you can do it and [TS]

00:25:50 ◼   ► you know many of us are programmers [TS]

00:25:51 ◼   ► listening to this but that doesn't mean [TS]

00:25:53 ◼   ► that we're good designers that we even [TS]

00:25:54 ◼   ► want to bother with design and [TS]

00:25:56 ◼   ► Squarespace makes it really really [TS]

00:25:58 ◼   ► simple to create something that's [TS]

00:25:59 ◼   ► beautiful completely customizable but [TS]

00:26:02 ◼   ► you can do it all just by pointing and [TS]

00:26:04 ◼   ► clicking you don't need to master [TS]

00:26:06 ◼   ► Photoshop and CSS in order to make [TS]

00:26:08 ◼   ► something amazing and they have an app [TS]

00:26:10 ◼   ► that's out for iPhone and iPad and [TS]

00:26:13 ◼   ► there's a brand new Android app as well [TS]

00:26:15 ◼   ► and these are hand built custom apps [TS]

00:26:18 ◼   ► they let you check your site they'll let [TS]

00:26:19 ◼   ► you post they let you manage comments [TS]

00:26:21 ◼   ► and you can see very very detailed [TS]

00:26:23 ◼   ► statistics all while on the go all in [TS]

00:26:25 ◼   ► real time so they have a 14 day trial [TS]

00:26:28 ◼   ► and you can get started in only 30 [TS]

00:26:31 ◼   ► seconds [TS]

00:26:31 ◼   ► you go to squarespace.com slash 5x5 and [TS]

00:26:37 ◼   ► you can go there and you'll get special [TS]

00:26:39 ◼   ► deals and there's something that you can [TS]

00:26:42 ◼   ► use when you go there if you want to you [TS]

00:26:46 ◼   ► can you can use a coupon code it is the [TS]

00:26:48 ◼   ► special coupon code just for this show [TS]

00:26:52 ◼   ► emotion chip emotion chip one word and [TS]

00:26:57 ◼   ► what that will do is that will give you [TS]

00:26:59 ◼   ► 20% off for your first six months [TS]

00:27:01 ◼   ► Squarespace comm Sasha 5x5 emotion chip [TS]

00:27:07 ◼   ► you in the Star Trek so by the ever [TS]

00:27:11 ◼   ► thoughtful Kieran Haley in the chatroom [TS]

00:27:13 ◼   ► posted a link to Wikipedia that's a it's [TS]

00:27:17 ◼   ► like a formal description of the Dilbert [TS]

00:27:19 ◼   ► ization of the world that I was talking [TS]

00:27:21 ◼   ► about noncom try to pronounce its [TS]

00:27:23 ◼   ► routine izing charisma that's got to be [TS]

00:27:26 ◼   ► how it's pronounced I'll read from the [TS]

00:27:28 ◼   ► page a routine eyes incredible is the [TS]

00:27:29 ◼   ► process by which charismatic Authority [TS]

00:27:31 ◼   ► is succeeded by bureaucratic bureaucracy [TS]

00:27:33 ◼   ► controlled by a rationally established [TS]

00:27:35 ◼   ► Authority or by a combination of [TS]

00:27:37 ◼   ► traditional and bureaucratic authority [TS]

00:27:38 ◼   ► so is the idea that you have a [TS]

00:27:41 ◼   ► charismatic leader and his spirit goes [TS]

00:27:44 ◼   ► into the organization and then it's [TS]

00:27:46 ◼   ► eventually replaced by what seemed like [TS]

00:27:51 ◼   ► good solid business practices like when [TS]

00:27:54 ◼   ► you were a small company it's great to [TS]

00:27:55 ◼   ► go on this one dudes whims but now the [TS]

00:27:57 ◼   ► adults have to come in that's what they [TS]

00:27:59 ◼   ► called it when they brought in the [TS]

00:28:01 ◼   ► people to run Apple because Jobs wasn't [TS]

00:28:02 ◼   ► CEO back then it was like president or [TS]

00:28:04 ◼   ► whatever you know you need adult [TS]

00:28:06 ◼   ► supervision so the real business people [TS]

00:28:07 ◼   ► need to come in and this I show you how [TS]

00:28:09 ◼   ► you run a real company and that's what [TS]

00:28:11 ◼   ► kills big companies so I put that link [TS]

00:28:14 ◼   ► in the show notes people can read the [TS]

00:28:15 ◼   ► entire Wikipedia page on routine izing [TS]

00:28:16 ◼   ► charisma oh I have one more tangent on [TS]

00:28:22 ◼   ► Steve Jobs or we can go on to follow up [TS]

00:28:24 ◼   ► and now let's hear it so tangent that I [TS]

00:28:28 ◼   ► couldn't work into the article I was a [TS]

00:28:32 ◼   ► lot of the things I saw that people [TS]

00:28:34 ◼   ► linked up stuff you know here's a great [TS]

00:28:35 ◼   ► Steve Jobs Greatest Hits though here's [TS]

00:28:37 ◼   ► him introducing the iPhone stuff like [TS]

00:28:39 ◼   ► that and one of them is all linked [TS]

00:28:42 ◼   ► around a lot was one that I think I put [TS]

00:28:44 ◼   ► in the show notes a while back was Steve [TS]

00:28:46 ◼   ► Jobs at WWDC and it was someone he'd [TS]

00:28:49 ◼   ► come back to app [TS]

00:28:50 ◼   ► after a politico yeah maybe he was icy [TS]

00:28:55 ◼   ► remember that like interim CEO yeah but [TS]

00:28:57 ◼   ► this might have been even before that I [TS]

00:28:58 ◼   ► think this before he was even ICO he had [TS]

00:29:00 ◼   ► not yet kicked out what's his name who's [TS]

00:29:05 ◼   ► the guy he kicked that is uh Emilio yeah [TS]

00:29:07 ◼   ► add to be Emilio and so he had a session [TS]

00:29:11 ◼   ► WWC which like Steve Jobs I'll just go [TS]

00:29:13 ◼   ► up in the stays and you know you'll ask [TS]

00:29:15 ◼   ► some questions some will just chat and [TS]

00:29:16 ◼   ► that's what happened for like 45 minutes [TS]

00:29:18 ◼   ► people from the stage as and this was [TS]

00:29:19 ◼   ► Apple in 1997 which wasn't doing so hot [TS]

00:29:22 ◼   ► so you can imagine some of the questions [TS]

00:29:23 ◼   ► were kind of contentious and there I [TS]

00:29:25 ◼   ► have clone the clone stuff going on [TS]

00:29:26 ◼   ► stuff like that but if you listen to [TS]

00:29:28 ◼   ► that and I would highly recommend that I [TS]

00:29:29 ◼   ► should find that input in the show notes [TS]

00:29:30 ◼   ► it's actually a YouTube video I had a [TS]

00:29:34 ◼   ► long youtube video but I would recommend [TS]

00:29:36 ◼   ► watching it and the sound quality is not [TS]

00:29:37 ◼   ► great but what he does is he lays out [TS]

00:29:40 ◼   ► his vision of the future of computing [TS]

00:29:44 ◼   ► and with the exception of some of the [TS]

00:29:45 ◼   ► weird stuff around the clones that [TS]

00:29:46 ◼   ► didn't quite come out the way he [TS]

00:29:47 ◼   ► described a lot of it it sounds crazy [TS]

00:29:52 ◼   ► like that Apple could branch out into a [TS]

00:29:56 ◼   ► network connected electronics and and [TS]

00:29:58 ◼   ► how what computing would be like in the [TS]

00:30:00 ◼   ► future and you know if you're back at [TS]

00:30:02 ◼   ► Apple this time with Apple compare lis [TS]

00:30:03 ◼   ► stay in business and it's in the PC [TS]

00:30:05 ◼   ► business oh and there's the Newton thing [TS]

00:30:08 ◼   ► which I think had just been canned and [TS]

00:30:09 ◼   ► he's laying up as this grand vision of [TS]

00:30:12 ◼   ► what the future would be like it sounds [TS]

00:30:13 ◼   ► ridiculous like yeah whatever Joker get [TS]

00:30:14 ◼   ► off the stage what have you done for me [TS]

00:30:16 ◼   ► lately but people look at it now and [TS]

00:30:18 ◼   ► Richards back hoe my god you know I [TS]

00:30:20 ◼   ► would a visionary he predicted the [TS]

00:30:23 ◼   ► future he would what a visionary you [TS]

00:30:24 ◼   ► know he could see farther than we could [TS]

00:30:26 ◼   ► uh and this like I like listening to [TS]

00:30:31 ◼   ► that and I like watching the older [TS]

00:30:34 ◼   ► videos like that but I don't like is the [TS]

00:30:35 ◼   ► idea that Steve Jobs has some sort of [TS]

00:30:39 ◼   ► supernatural power that people who say [TS]

00:30:41 ◼   ► like he he could see the future we [TS]

00:30:44 ◼   ► couldn't he he's special and magical [TS]

00:30:45 ◼   ► it's almost like it's an excuse for why [TS]

00:30:48 ◼   ► you are not Steve Jobs because well [TS]

00:30:50 ◼   ► Steve Jobs is special and magical and [TS]

00:30:51 ◼   ► obviously I can't be that uh that's I [TS]

00:30:55 ◼   ► don't like that I don't like ascribing [TS]

00:30:57 ◼   ► but once you invoke the supernatural you [TS]

00:30:59 ◼   ► are checking out of reality so as far as [TS]

00:31:01 ◼   ► I'm concerned so they it's like like I [TS]

00:31:04 ◼   ► said it's an excuse [TS]

00:31:04 ◼   ► for Yui you can't do that you stop [TS]

00:31:06 ◼   ► thinking about it quickly you stop [TS]

00:31:08 ◼   ► thinking about how he actually did it uh [TS]

00:31:10 ◼   ► in reality I think this is the old alan [TS]

00:31:13 ◼   ► kay saying the the best way to predict [TS]

00:31:14 ◼   ► the future is to invent it and that's [TS]

00:31:16 ◼   ► what he did he didn't predict what the [TS]

00:31:18 ◼   ► future would be like because he's a [TS]

00:31:19 ◼   ► Nostradamus he said what he would like [TS]

00:31:22 ◼   ► the future to be like and then he made [TS]

00:31:24 ◼   ► it that way that's why it matches what [TS]

00:31:25 ◼   ► he said because he made it that way he [TS]

00:31:28 ◼   ► was the one he was the one who did it he [TS]

00:31:30 ◼   ► didn't predict a future like a visionary [TS]

00:31:32 ◼   ► I will predict the future and then you [TS]

00:31:34 ◼   ► just sit back and cross your arms and [TS]

00:31:35 ◼   ► you wait and it turns out way different [TS]

00:31:36 ◼   ► than your predicted well it won't turn [TS]

00:31:38 ◼   ► out different if you are the guy who [TS]

00:31:39 ◼   ► makes all that stuff you know and [TS]

00:31:41 ◼   ► obviously not with his own little hands [TS]

00:31:42 ◼   ► but like he kicked out the other CEO [TS]

00:31:44 ◼   ► took over the company and just set to [TS]

00:31:46 ◼   ► work doing all the things that he [TS]

00:31:48 ◼   ► thought should be done and so it's no [TS]

00:31:49 ◼   ► coincidence that he said that the future [TS]

00:31:51 ◼   ► matched what he said because it was his [TS]

00:31:53 ◼   ► plan and the that's I think what people [TS]

00:31:58 ◼   ► who are close to Apple ever know about [TS]

00:32:00 ◼   ► Apple admire the most about Steve Jobs [TS]

00:32:01 ◼   ► people who don't know anything about him [TS]

00:32:03 ◼   ► like you know just random people who saw [TS]

00:32:05 ◼   ► that he died in the moon news or like [TS]

00:32:06 ◼   ► that's that guy he must have been so [TS]

00:32:07 ◼   ► smart he made those iPods and those [TS]

00:32:09 ◼   ► iPads boy what a smart guy he's magical [TS]

00:32:11 ◼   ► it's like Einstein or Edison you just [TS]

00:32:13 ◼   ► they become a character in history and [TS]

00:32:16 ◼   ► not a real person but the people who [TS]

00:32:19 ◼   ► follow Apple and who have been with him [TS]

00:32:21 ◼   ► and have known him for his entire career [TS]

00:32:24 ◼   ► well I think we admire about him is the [TS]

00:32:28 ◼   ► same thing we admire about like like the [TS]

00:32:32 ◼   ► only other place I can imagine is [TS]

00:32:33 ◼   ► happening or this happens frequently is [TS]

00:32:35 ◼   ► athletics where people admire Michael [TS]

00:32:39 ◼   ► Jordan for example because he sent it a [TS]

00:32:43 ◼   ► clearly setting audacious goal he was [TS]

00:32:45 ◼   ► going to be the best basketball player [TS]

00:32:46 ◼   ► rather he was going to bin every single [TS]

00:32:48 ◼   ► championship he was going to spoil the [TS]

00:32:50 ◼   ► most points in every single game and [TS]

00:32:51 ◼   ► then he then he actually did that it's [TS]

00:32:54 ◼   ► setting in a bit ambitious goal and [TS]

00:32:56 ◼   ► executing and accomplishing it and [TS]

00:32:58 ◼   ► that's what Steve Jobs did do and that's [TS]

00:32:59 ◼   ► what we admire about him stick the idea [TS]

00:33:01 ◼   ► that he he dreamed these dreams that [TS]

00:33:03 ◼   ► many people had like I imagine computing [TS]

00:33:05 ◼   ► could be this way and then he actually [TS]

00:33:06 ◼   ► made it happen and it's that the [TS]

00:33:09 ◼   ► goal-setting and then the execution and [TS]

00:33:12 ◼   ► the accomplishment of the goals that [TS]

00:33:13 ◼   ► triumph that his personal triumph of [TS]

00:33:15 ◼   ► accomplishing what he wanted to do is an [TS]

00:33:18 ◼   ► inspiration [TS]

00:33:19 ◼   ► was not because we think he's magical [TS]

00:33:20 ◼   ► because it's like no matter what you're [TS]

00:33:21 ◼   ► thinking of if your goal is to or [TS]

00:33:24 ◼   ► whatever your goal happens to be to run [TS]

00:33:26 ◼   ► a marathon and then you and then you [TS]

00:33:27 ◼   ► accomplish that that feels great and we [TS]

00:33:29 ◼   ► like seeing movies about people who do [TS]

00:33:31 ◼   ► that they set some really ambitious goal [TS]

00:33:34 ◼   ► and then they achieve it that's what we [TS]

00:33:35 ◼   ► want to see and Steve Jobs had perhaps [TS]

00:33:38 ◼   ► grander dreams than any of us and [TS]

00:33:40 ◼   ► actually accomplished them and like that [TS]

00:33:42 ◼   ► you see that in sports a Michael Jordan [TS]

00:33:43 ◼   ► Lance Armstrong Michael Phelps the [TS]

00:33:45 ◼   ► people who had big dreams and then and [TS]

00:33:47 ◼   ► then actually did them right that is a [TS]

00:33:52 ◼   ► that's a better lesson to take away from [TS]

00:33:55 ◼   ► Steve Jobs then he's special and an [TS]

00:33:58 ◼   ► outlier and and we no one else can do [TS]

00:34:01 ◼   ► what he did everybody can do what he did [TS]

00:34:03 ◼   ► on a different scale or in a different [TS]

00:34:05 ◼   ► context you shouldn't check out from [TS]

00:34:09 ◼   ► thinking that that's a different reality [TS]

00:34:11 ◼   ► and that he's magical or supernatural [TS]

00:34:13 ◼   ► he's just a person like we are he just [TS]

00:34:15 ◼   ► it's hard work and you have to make [TS]

00:34:18 ◼   ► sacrifices and it's not always pretty [TS]

00:34:21 ◼   ► and there's going to be stumbles along [TS]

00:34:23 ◼   ► the way but but he had that crazy goal [TS]

00:34:25 ◼   ► that he's you know his whole life he's [TS]

00:34:26 ◼   ► had these crazy goals that Mac was a [TS]

00:34:28 ◼   ► crazy goal that the iPod everything I [TS]

00:34:31 ◼   ► but he actually did it that that I [TS]

00:34:35 ◼   ► couldn't find a way to work into what I [TS]

00:34:36 ◼   ► wanted to write about but I just wanted [TS]

00:34:38 ◼   ► to buy that I don't like I don't like [TS]

00:34:40 ◼   ► the deification of Steve Jobs I like it [TS]

00:34:44 ◼   ► better too I liked it better when when [TS]

00:34:46 ◼   ► you recognized him as a person and what [TS]

00:34:50 ◼   ► he has and take the lesson away that [TS]

00:34:54 ◼   ► it's a it's a story of triumph just like [TS]

00:34:57 ◼   ► any other possibly smaller story of [TS]

00:34:59 ◼   ► triumph it's just the things he did are [TS]

00:35:01 ◼   ► different still a great guy yeah that [TS]

00:35:09 ◼   ► that's the the celebrity angle something [TS]

00:35:12 ◼   ► I could have talked about but didn't for [TS]

00:35:15 ◼   ► people who are celebrities and he was [TS]

00:35:17 ◼   ► kind of a celebrity this happens more [TS]

00:35:20 ◼   ► with actors and singers and stuff but [TS]

00:35:21 ◼   ► you see all the interviews with them you [TS]

00:35:24 ◼   ► listen to all their music you watch all [TS]

00:35:25 ◼   ► their movies you buy all their products [TS]

00:35:27 ◼   ► whatever it is and you start to think [TS]

00:35:29 ◼   ► that you know the person right and [TS]

00:35:31 ◼   ► that's that's [TS]

00:35:32 ◼   ► a celebrity thing when you see the [TS]

00:35:34 ◼   ► millet use if you see your favorite [TS]

00:35:35 ◼   ► celebrity like God I know everything [TS]

00:35:37 ◼   ► about this person I know the biography I [TS]

00:35:39 ◼   ► read their life story I've seen a [TS]

00:35:40 ◼   ► million injuries with them it feels like [TS]

00:35:42 ◼   ► they're your friend but they don't know [TS]

00:35:43 ◼   ► you because they've never seen you or [TS]

00:35:44 ◼   ► met you and so you have this you have [TS]

00:35:48 ◼   ► this weird desire to be like I know you [TS]

00:35:50 ◼   ► so much I bet we could be great friends [TS]

00:35:52 ◼   ► if you only knew me which is almost [TS]

00:35:53 ◼   ► certainly not the case well in many [TS]

00:35:54 ◼   ► cases they they feel like you are [TS]

00:35:57 ◼   ► already their friend I bet that there [TS]

00:35:59 ◼   ► are people who are listening to you who [TS]

00:36:00 ◼   ► listen to every single episode of the [TS]

00:36:02 ◼   ► show and they've listened to have over [TS]

00:36:04 ◼   ► 30 40 of these and if they were to meet [TS]

00:36:07 ◼   ► you in an elevator [TS]

00:36:09 ◼   ► they'd be like God you know remember [TS]

00:36:11 ◼   ► that time we were talking about and [TS]

00:36:12 ◼   ► you're like well I was I wasn't talking [TS]

00:36:14 ◼   ► to you about that and I was talking to [TS]

00:36:16 ◼   ► to Dan about that but you know they [TS]

00:36:19 ◼   ► they're part of this conversation [TS]

00:36:20 ◼   ► because they're listening to it they're [TS]

00:36:22 ◼   ► in an intimate way and for somebody like [TS]

00:36:23 ◼   ► Steve Jobs you've been using things that [TS]

00:36:27 ◼   ► that person has inspired or created and [TS]

00:36:29 ◼   ► you've been paying attention to things [TS]

00:36:31 ◼   ► that they've said for for decades so you [TS]

00:36:34 ◼   ► feel like you have a connection to that [TS]

00:36:36 ◼   ► person even though in from that person [TS]

00:36:38 ◼   ► standpoint they haven't like you're [TS]

00:36:40 ◼   ► saying they have no clue who you are I [TS]

00:36:42 ◼   ► had the same experience when I was on [TS]

00:36:44 ◼   ► guesting on the Stack Exchange podcast [TS]

00:36:48 ◼   ► recently uh Joel Spolsky [TS]

00:36:49 ◼   ► are we gonna end the show that was great [TS]

00:36:52 ◼   ► yeah so those guys I've listened I've [TS]

00:36:55 ◼   ► ever been reading with Joel and writing [TS]

00:36:56 ◼   ► on the web since you know for a decade [TS]

00:36:58 ◼   ► and I've listened to all their podcasts [TS]

00:37:00 ◼   ► and I felt like I and you even this like [TS]

00:37:02 ◼   ► you communicate with them on Twitter [TS]

00:37:03 ◼   ► occasionally or whatever I felt like I [TS]

00:37:04 ◼   ► knew them it felt like hey we're buddy [TS]

00:37:05 ◼   ► pals but they didn't know me from a [TS]

00:37:07 ◼   ► whole wall it's just it's the easy trap [TS]

00:37:08 ◼   ► to to fall into I'm gonna hook this in [TS]

00:37:11 ◼   ► the this is a day Stack Exchange podcast [TS]

00:37:14 ◼   ► number 20 I'll put this in the show [TS]

00:37:15 ◼   ► notes great listen yeah and so I find [TS]

00:37:20 ◼   ► myself with this inclination to because [TS]

00:37:21 ◼   ► when somebody dies the people who are [TS]

00:37:23 ◼   ► most affected by are the people who [TS]

00:37:24 ◼   ► personally knew him and to a first [TS]

00:37:27 ◼   ► approximation [TS]

00:37:27 ◼   ► nobody personally knew him you know only [TS]

00:37:30 ◼   ► it's a very small compared to the number [TS]

00:37:32 ◼   ► of people who think they know Steve Jobs [TS]

00:37:33 ◼   ► because they buy all these Apple [TS]

00:37:34 ◼   ► products and have read all about him and [TS]

00:37:36 ◼   ► stuff like that so you find yourself [TS]

00:37:37 ◼   ► wanting wishing wishing you had been [TS]

00:37:41 ◼   ► personal friends with Steve Jobs he's [TS]

00:37:42 ◼   ► like and now he's gone and now we can [TS]

00:37:44 ◼   ► never be friends which is pretty [TS]

00:37:46 ◼   ► the irrational no busy we're never gonna [TS]

00:37:48 ◼   ► be friends with him anyway right he [TS]

00:37:49 ◼   ► can't be friends with the whole world I [TS]

00:37:50 ◼   ► even you know I saw some stories they [TS]

00:37:52 ◼   ► even the people who did know him we're [TS]

00:37:54 ◼   ► all trying to see him before he died and [TS]

00:37:56 ◼   ► he was very particular right even the [TS]

00:37:57 ◼   ► set of people he was you know going to [TS]

00:37:59 ◼   ► talk to and write I made it to he made [TS]

00:38:01 ◼   ► choices that you would say well why [TS]

00:38:02 ◼   ► would you make that like one of the [TS]

00:38:03 ◼   ► piece of people who he talked to was I [TS]

00:38:04 ◼   ► don't know how to pronounce his last [TS]

00:38:06 ◼   ► name but John Doerr do eerr was a [TS]

00:38:09 ◼   ► venture capitalist for the early Apple [TS]

00:38:11 ◼   ► and I don't know what their relationship [TS]

00:38:12 ◼   ► was but I can imagine like the reason he [TS]

00:38:14 ◼   ► might have talked with him was that your [TS]

00:38:15 ◼   ► back when I was starting capital a [TS]

00:38:17 ◼   ► starting Apple I needed somebody who [TS]

00:38:18 ◼   ► believed in me and who would give me [TS]

00:38:20 ◼   ► money to do my thing and this was the [TS]

00:38:21 ◼   ► guy who this was the venture capitalist [TS]

00:38:23 ◼   ► who believed in me [TS]

00:38:23 ◼   ► right that's the guy who steve job wants [TS]

00:38:26 ◼   ► to talk to he doesn't want to talk to [TS]

00:38:27 ◼   ► his adoring fans who bought like and not [TS]

00:38:29 ◼   ► that he doesn't like you or anything but [TS]

00:38:31 ◼   ► that that feeling that that sense of [TS]

00:38:34 ◼   ► loss that now I can never be friends [TS]

00:38:36 ◼   ► with Steve Jobs makes no sense on a [TS]

00:38:37 ◼   ► rational basis but I think a lot of us [TS]

00:38:39 ◼   ► feel it simply because we felt like he [TS]

00:38:40 ◼   ► either already was our friend or could [TS]

00:38:42 ◼   ► have been our friend or we would have a [TS]

00:38:43 ◼   ► lot to talk about or you know I mean [TS]

00:38:45 ◼   ► that that that's a weird that's a weird [TS]

00:38:48 ◼   ► feeling and I think I think we're all [TS]

00:38:50 ◼   ► feeling it yeah that's all I think I [TS]

00:38:56 ◼   ► have to say about jobs unless you have [TS]

00:38:57 ◼   ► any anything you want to add or any [TS]

00:38:59 ◼   ► questions or any other things gonna [TS]

00:39:00 ◼   ► bring up what do you what do you think I [TS]

00:39:04 ◼   ► mean without getting too much into [TS]

00:39:06 ◼   ► speculating on the future what do you [TS]

00:39:08 ◼   ► think that immediate challenges are [TS]

00:39:11 ◼   ► going to be not for Apple as a business [TS]

00:39:13 ◼   ► but for the people at Apple I mean I've [TS]

00:39:15 ◼   ► got a few friends who work at Apple you [TS]

00:39:17 ◼   ► probably do too I talked to a couple of [TS]

00:39:19 ◼   ► them and and and for them they were you [TS]

00:39:22 ◼   ► know like there were people who are [TS]

00:39:23 ◼   ► telling me oh you know that you might [TS]

00:39:26 ◼   ► you know you might imagine well people [TS]

00:39:28 ◼   ► would just be down or they would just be [TS]

00:39:29 ◼   ► depressed and obviously people are sad [TS]

00:39:31 ◼   ► but if anything the people that I know [TS]

00:39:33 ◼   ► what they've told me being at Apple is [TS]

00:39:36 ◼   ► it is that they're actually inspired [TS]

00:39:38 ◼   ► they're trying you know they're trying [TS]

00:39:39 ◼   ► to write better code they're working [TS]

00:39:40 ◼   ► later you know they're they're staying [TS]

00:39:42 ◼   ► longer they're they're you know they're [TS]

00:39:45 ◼   ► they're doing more yeah this this is [TS]

00:39:48 ◼   ► when the the danger starts for Apple as [TS]

00:39:50 ◼   ► a company where it's obviously there's [TS]

00:39:53 ◼   ► obviously are going to have the speed of [TS]

00:39:54 ◼   ► just eve jobs will sort of imbue [TS]

00:39:57 ◼   ► everything that they do [TS]

00:39:59 ◼   ► and that's good but you it is the danger [TS]

00:40:03 ◼   ► when the guy is not there when he's not [TS]

00:40:05 ◼   ► alive anymore but that he becomes like [TS]

00:40:08 ◼   ► like a martyr and like yeah it you can't [TS]

00:40:12 ◼   ► I was saying is you don't want to DF I [TS]

00:40:14 ◼   ► Steve Jobs like everyone there wants to [TS]

00:40:17 ◼   ► respect him and say what would Steve [TS]

00:40:18 ◼   ► think of this and we should do something [TS]

00:40:19 ◼   ► like Steve proud but when Steve is not [TS]

00:40:21 ◼   ► actually there to tell you what the heck [TS]

00:40:22 ◼   ► he actually likes and what actually does [TS]

00:40:23 ◼   ► make him proud other people can coop [TS]

00:40:25 ◼   ► that intentionally or unintentionally [TS]

00:40:27 ◼   ► and you know people start doing things [TS]

00:40:31 ◼   ► in his name or saying well this is what [TS]

00:40:33 ◼   ► Steve would have wanted and when the [TS]

00:40:35 ◼   ► actual person is there and when he's so [TS]

00:40:37 ◼   ► like down-to-earth and always cutting [TS]

00:40:39 ◼   ► straight to the bone and just like from [TS]

00:40:40 ◼   ► everything I read of all his [TS]

00:40:41 ◼   ► interactions he was the first one to [TS]

00:40:44 ◼   ► like would be the first one to cut the [TS]

00:40:46 ◼   ► wind out of the sails of this legend of [TS]

00:40:47 ◼   ► Steve Jobs he comes in he tells you what [TS]

00:40:49 ◼   ► he wants tells you what's good tells you [TS]

00:40:50 ◼   ► what's not uh and it's not always what [TS]

00:40:53 ◼   ► you want to hear and doesn't always make [TS]

00:40:54 ◼   ► you happy and sometimes he's you know a [TS]

00:40:57 ◼   ► hard-ass and when he's not there and [TS]

00:41:00 ◼   ► he's just like Lee we should do [TS]

00:41:01 ◼   ► something to make Steve Jobs proud you [TS]

00:41:02 ◼   ► have to be very careful that it doesn't [TS]

00:41:04 ◼   ► drift that you don't start to have a [TS]

00:41:05 ◼   ► little bit of you know it doesn't take [TS]

00:41:08 ◼   ► on a new meaning slowly over time or [TS]

00:41:11 ◼   ► other people don't [TS]

00:41:12 ◼   ► everyone's gonna try to claim him like [TS]

00:41:14 ◼   ► I'm doing what Steve Jobs won no [TS]

00:41:15 ◼   ► actually Steve Jobs want this and he's [TS]

00:41:16 ◼   ► not there anymore he can't tell you so [TS]

00:41:18 ◼   ► so that's that's the long-term danger in [TS]

00:41:21 ◼   ► short term I think that phenomenon I was [TS]

00:41:23 ◼   ► talking about where like we all think [TS]

00:41:24 ◼   ► we're Steve Jobs friend and we want to [TS]

00:41:26 ◼   ► hang out with him stuff like that that's [TS]

00:41:27 ◼   ► magnified eight billion fold when you [TS]

00:41:29 ◼   ► routinely see him in the hallway and [TS]

00:41:30 ◼   ► occasionally he does come over to your [TS]

00:41:31 ◼   ► desk and looks at something and it's [TS]

00:41:32 ◼   ► like the highlight of your year right uh [TS]

00:41:34 ◼   ► now imagine what lost their feeling [TS]

00:41:37 ◼   ► because they weren't his friends either [TS]

00:41:38 ◼   ► right they were just his co-workers but [TS]

00:41:39 ◼   ► that's so much closer relationship than [TS]

00:41:41 ◼   ► guy who buys ipods a lot so I bet [TS]

00:41:44 ◼   ► they're feeling that even more acutely [TS]

00:41:46 ◼   ► because then that really is a real loss [TS]

00:41:48 ◼   ► he was you know he was there either [TS]

00:41:51 ◼   ► directly or indirectly shaping them as [TS]

00:41:53 ◼   ► individuals and commenting on their work [TS]

00:41:55 ◼   ► and judging it and if they if that's [TS]

00:41:57 ◼   ► something they wanted which I imagine [TS]

00:41:59 ◼   ► they what if they work at Apple that [TS]

00:42:00 ◼   ► they respect his opinion that that [TS]

00:42:03 ◼   ► feedback is gone now so that's got to be [TS]

00:42:05 ◼   ► a really big loss for them what you got [TS]

00:42:10 ◼   ► I think we can go to follow up now okay [TS]

00:42:14 ◼   ► follow the heavy stuff with the lightest [TS]

00:42:17 ◼   ► possible stuff I'm not which I should [TS]

00:42:23 ◼   ► start with you rob before well this is [TS]

00:42:24 ◼   ► kind of all but the last bit of Steve [TS]

00:42:26 ◼   ► Jobs thing is that I wanted to mention [TS]

00:42:27 ◼   ► my mother called me at work when Steve [TS]

00:42:30 ◼   ► Jobs said the day after Steve don't want [TS]

00:42:32 ◼   ► to on top of the news cycle to to offer [TS]

00:42:34 ◼   ► her condolences and were they the funny [TS]

00:42:39 ◼   ► thing that she said maybe we'll get to [TS]

00:42:40 ◼   ► if we have time for stuff later is that [TS]

00:42:42 ◼   ► uh she was mentioning it's just so soon [TS]

00:42:44 ◼   ► after you left she doesn't have a [TS]

00:42:46 ◼   ► timeline exactly now but yeah it was [TS]

00:42:47 ◼   ► like how many months was at one month [TS]

00:42:48 ◼   ► two months yeah it was not all it was [TS]

00:42:50 ◼   ► not long yeah and she mentioned it was [TS]

00:42:53 ◼   ► just after that that new announcement [TS]

00:42:55 ◼   ► thing because that was covered in the [TS]

00:42:57 ◼   ► mainstream you know the iPhone 4s [TS]

00:42:58 ◼   ► announcement and one of the things you [TS]

00:43:00 ◼   ► mentioned is but but people were kind of [TS]

00:43:02 ◼   ► disappointed in that announcement [TS]

00:43:03 ◼   ► weren't they [TS]

00:43:03 ◼   ► so there there you go that is outside [TS]

00:43:07 ◼   ► the echo chamber in the mainstream world [TS]

00:43:09 ◼   ► of news coverage the impression from mom [TS]

00:43:12 ◼   ► is that the iPhone 4s announcement was [TS]

00:43:14 ◼   ► this point yeah [TS]

00:43:15 ◼   ► we'll discuss that what if we start [TS]

00:43:17 ◼   ► discussing the iPhone snap we should and [TS]

00:43:19 ◼   ► and I actually had you know it's funny [TS]

00:43:22 ◼   ► you mentioned getting that call my [TS]

00:43:23 ◼   ► brother-in-law who is probably as far [TS]

00:43:25 ◼   ► outside of the geek range as your mom uh [TS]

00:43:28 ◼   ► he is a you know a regular guy he texted [TS]

00:43:33 ◼   ► me to you know offer his condolences so [TS]

00:43:35 ◼   ► I mean it's it's clear that that people [TS]

00:43:38 ◼   ► are aware of that but he didn't see you [TS]

00:43:40 ◼   ► know this was before the um this was [TS]

00:43:45 ◼   ► before I think he was you know it was [TS]

00:43:47 ◼   ► really really really in news and it was [TS]

00:43:51 ◼   ► just it's interesting how it reads it [TS]

00:43:52 ◼   ► it's so widely known who Steve Jobs is [TS]

00:43:56 ◼   ► as some people have said to me recently [TS]

00:43:58 ◼   ► they said you know what I didn't know [TS]

00:44:00 ◼   ► until I was reading his obituary that [TS]

00:44:02 ◼   ► that he was involved with Pixar you know [TS]

00:44:04 ◼   ► people have said that to me and I think [TS]

00:44:06 ◼   ► all everybody makes the association with [TS]

00:44:08 ◼   ► Apple but maybe not necessarily with the [TS]

00:44:10 ◼   ► Pixar he actually owned more of his [TS]

00:44:15 ◼   ► fortune came from Pixar than from Apple [TS]

00:44:17 ◼   ► maybe twice double well Disney but yeah [TS]

00:44:20 ◼   ► Disney sure [TS]

00:44:22 ◼   ► it's all finally what leave it's good [TS]

00:44:24 ◼   ► actually well let's go to fall so I [TS]

00:44:27 ◼   ► talked about many shows ago the the [TS]

00:44:32 ◼   ► Netflix queue management thing the [TS]

00:44:34 ◼   ► Gruber had mentioned when you get the [TS]

00:44:35 ◼   ► movie stuck at the top of the queue and [TS]

00:44:37 ◼   ► I had said that it would be best for you [TS]

00:44:42 ◼   ► to just return that movie because it's [TS]

00:44:44 ◼   ► just blocking up your queue and you're [TS]

00:44:45 ◼   ► never going to watch it but it feels bad [TS]

00:44:47 ◼   ► to return without watching it and I was [TS]

00:44:48 ◼   ► I said it was something like the sunk [TS]

00:44:50 ◼   ► cost fallacy where you've already you've [TS]

00:44:52 ◼   ► already incurred that loss best to just [TS]

00:44:53 ◼   ► you know move on someone sent me I got a [TS]

00:44:57 ◼   ► mangas name again Jonathan Llodra folder [TS]

00:45:01 ◼   ► sorry P oo udre sent a link to a better [TS]

00:45:05 ◼   ► mapping of that it's a cognitive bias [TS]

00:45:08 ◼   ► called hyperbolic discounting this [TS]

00:45:11 ◼   ► rating curve is male here this is where [TS]

00:45:13 ◼   ► we all think that our future selves are [TS]

00:45:15 ◼   ► more trustworthy than than we currently [TS]

00:45:16 ◼   ► are so it's sort of like saying some day [TS]

00:45:19 ◼   ► I'll watch this movie but tonight I'm [TS]

00:45:21 ◼   ► going to watch something [TS]

00:45:22 ◼   ► it's like sloppier right so I think some [TS]

00:45:26 ◼   ► day I'll watch Saving Private Ryan but [TS]

00:45:27 ◼   ► tonight I'm going to watch Iron Man [TS]

00:45:28 ◼   ► right you just always assume that you of [TS]

00:45:31 ◼   ► the future will live up to the ideals [TS]

00:45:32 ◼   ► that you set for yourself not like the [TS]

00:45:34 ◼   ► you of the present who just wants to eat [TS]

00:45:36 ◼   ► pizza and watch some cruddy B movie so I [TS]

00:45:38 ◼   ► put the show link in the show notes to [TS]

00:45:40 ◼   ► hyperbolic discounting which is much [TS]

00:45:42 ◼   ► better I think so we have some [TS]

00:45:44 ◼   ► complaints about things we say in the [TS]

00:45:45 ◼   ► show this is Jonathan Jonathan not John [TS]

00:45:48 ◼   ► top Lee so could you please stop saying [TS]

00:45:50 ◼   ► that you could care less I did this [TS]

00:45:52 ◼   ► myself in a recent show and I heard [TS]

00:45:53 ◼   ► myself saying it and I wondered if [TS]

00:45:55 ◼   ► someone's saying but he says that you [TS]

00:45:56 ◼   ► say it more than I do I hadn't noticed [TS]

00:45:57 ◼   ► you saying but this is one of those [TS]

00:45:59 ◼   ► things well first of all miss speaking [TS]

00:46:03 ◼   ► on podcasts I do it all the time and I'm [TS]

00:46:05 ◼   ► amazed that people don't call me like [TS]

00:46:06 ◼   ► I'm on a show three shows ago I said [TS]

00:46:08 ◼   ► Microsoft PSP not a single person called [TS]

00:46:10 ◼   ► me on that probably because I've never [TS]

00:46:11 ◼   ► been shown on PSP [TS]

00:46:13 ◼   ► yeah I immediately followed it up by [TS]

00:46:15 ◼   ► talking extensively about how Sony did [TS]

00:46:17 ◼   ► XY and Z with the PSP so it was clear [TS]

00:46:19 ◼   ► from context of the rest of the show [TS]

00:46:22 ◼   ► that I understood that the PSP came from [TS]

00:46:23 ◼   ► stony you know I'll tell you in your [TS]

00:46:25 ◼   ► case what it is is that you're clearly [TS]

00:46:28 ◼   ► intelligent and in fact you're you speak [TS]

00:46:30 ◼   ► with such authority that you could say [TS]

00:46:34 ◼   ► something for example like [TS]

00:46:36 ◼   ► Apple's new version of Windows is [TS]

00:46:39 ◼   ► horrible and people would actually [TS]

00:46:42 ◼   ► before they would correct you they would [TS]

00:46:43 ◼   ► question their own concept of reality [TS]

00:46:46 ◼   ► and I get I guess Apple is the one [TS]

00:46:48 ◼   ► behind Windows they would or maybe I [TS]

00:46:50 ◼   ► just talk really fast I think it's the [TS]

00:46:53 ◼   ► former but you do put it at any rate [TS]

00:46:55 ◼   ► yeah so that's miss speaking but the [TS]

00:46:58 ◼   ► could care less thing that's one of the [TS]

00:47:00 ◼   ► situations where the the nonsensical [TS]

00:47:03 ◼   ► version of that I don't know what you [TS]

00:47:05 ◼   ► would call that colloquialism I'm not [TS]

00:47:07 ◼   ► sure they correct word for that would be [TS]

00:47:09 ◼   ► but we all say that so much we all know [TS]

00:47:13 ◼   ► what you mean they're the one that I [TS]

00:47:14 ◼   ► find most annoying every all have our [TS]

00:47:17 ◼   ► pet peeves is a lowest common [TS]

00:47:19 ◼   ► denominator which makes no sense [TS]

00:47:20 ◼   ► mathematically mmm-hmm it's not it's not [TS]

00:47:22 ◼   ► even the mathematical reality of that [TS]

00:47:24 ◼   ► phrase is not what's meant by the by the [TS]

00:47:26 ◼   ► you know but when someone says lowest [TS]

00:47:28 ◼   ► common denominator we all know what [TS]

00:47:29 ◼   ► they're talking about I'm going to get [TS]

00:47:31 ◼   ► back to what I talked about in that [TS]

00:47:32 ◼   ► writing show is that all this stuff we [TS]

00:47:35 ◼   ► all have our peeves and it's better to [TS]

00:47:37 ◼   ► be correct and it's better to say [TS]

00:47:39 ◼   ► couldn't care less instead of could care [TS]

00:47:40 ◼   ► less but let's not forget that the [TS]

00:47:43 ◼   ► purpose of speech and writing is to [TS]

00:47:45 ◼   ► communicate uh [TS]

00:47:46 ◼   ► and if we're successfully communicating [TS]

00:47:49 ◼   ► like even even this guy complaining [TS]

00:47:51 ◼   ► about it he knows what we meant he [TS]

00:47:52 ◼   ► doesn't like the fact the phrase doesn't [TS]

00:47:54 ◼   ► actually mean that because it it's you [TS]

00:47:56 ◼   ► know the same way I don't like lowest [TS]

00:47:57 ◼   ► common denominator but we have [TS]

00:47:59 ◼   ► successfully communicated right I mean [TS]

00:48:02 ◼   ► people understand what we mean yeah and [TS]

00:48:04 ◼   ► and sometimes saying it the wrong way [TS]

00:48:06 ◼   ► has better success at communicating and [TS]

00:48:09 ◼   ► saying it the right way like it's [TS]

00:48:10 ◼   ► something if I didn't say lowest common [TS]

00:48:12 ◼   ► denominator but I said greatest common [TS]

00:48:14 ◼   ► denominator people will think for like [TS]

00:48:16 ◼   ► does he mean the opposite of what I know [TS]

00:48:18 ◼   ► to be the traditional meaning of lowest [TS]

00:48:21 ◼   ► common denominator and they get confused [TS]

00:48:22 ◼   ► and it's yeah English the English [TS]

00:48:25 ◼   ► language is weird grammars weird usage [TS]

00:48:27 ◼   ► is weird and even in phrases that make [TS]

00:48:29 ◼   ► no logical sense eventually just take on [TS]

00:48:32 ◼   ► these weird meanings so uh I think we [TS]

00:48:35 ◼   ► should say couldn't care less but when [TS]

00:48:36 ◼   ► we say could care less I don't think [TS]

00:48:38 ◼   ► that they're I think it's still [TS]

00:48:40 ◼   ► successful communication so that's why I [TS]

00:48:42 ◼   ► want to save John Copley who was very [TS]

00:48:43 ◼   ► nice who gave pronunciation of his name [TS]

00:48:44 ◼   ► t.o.p - le e top Li but I think about it [TS]

00:48:47 ◼   ► got them one without his help but I [TS]

00:48:49 ◼   ► ensured other [TS]

00:48:49 ◼   ► like Jonathan Blow drew - please pride [TS]

00:48:52 ◼   ► pronunciation love your neighbor unless [TS]

00:48:54 ◼   ► you want me to mangle it yeah loader [TS]

00:48:57 ◼   ► yeah he's written in before was I think [TS]

00:48:59 ◼   ► you've made that same noise memories [TS]

00:49:00 ◼   ► that's how I pronounce his name and [TS]

00:49:02 ◼   ► people know what I mean yeah to further [TS]

00:49:05 ◼   ► your point [TS]

00:49:06 ◼   ► so another one you know you do the nosy [TS]

00:49:09 ◼   ► and siracusa and you always you always [TS]

00:49:11 ◼   ► say that voice it's something solid and [TS]

00:49:13 ◼   ► what you say nosy and nos why yeah like [TS]

00:49:16 ◼   ► like butting in or having a big nose [TS]

00:49:19 ◼   ► which I do but that's exactly the main [TS]

00:49:22 ◼   ► reason you say nosey is because back [TS]

00:49:25 ◼   ► when we first chatted on podcast you [TS]

00:49:26 ◼   ► have trouble pronouncing my name and you [TS]

00:49:27 ◼   ► would always put the Z in it and you [TS]

00:49:28 ◼   ► still do you backslide a lot you will [TS]

00:49:30 ◼   ► you people hear it because it sounds [TS]

00:49:32 ◼   ► better it's an upgrade yeah I know but [TS]

00:49:34 ◼   ► you you slide back in a little bit but [TS]

00:49:36 ◼   ► the one I've seen more recently is in [TS]

00:49:39 ◼   ► the reviews which thank you for everyone [TS]

00:49:41 ◼   ► has written a review but recently [TS]

00:49:42 ◼   ► there's been a rash of reviews with why [TS]

00:49:44 ◼   ► like the sy RAC USA because the the city [TS]

00:49:48 ◼   ► in New York Syracuse is sy ha ha and [TS]

00:49:50 ◼   ► that's sort of the the Americanization [TS]

00:49:52 ◼   ► of the Italian city which is actually [TS]

00:49:54 ◼   ► spelled by like my last name my name [TS]

00:49:56 ◼   ► does not have a Y in it and I think it's [TS]

00:49:58 ◼   ► cargo cult thing because people were [TS]

00:49:59 ◼   ► seeing the most recent review oh and [TS]

00:50:01 ◼   ► then they around you it they dodge this [TS]

00:50:03 ◼   ► ah they just copy and paste the name [TS]

00:50:05 ◼   ► they're like oh that the previous [TS]

00:50:07 ◼   ► reviewer must have done had a spout [TS]

00:50:08 ◼   ► there is no y in my name so if you want [TS]

00:50:10 ◼   ► to mix it up then you can do Syracuse in [TS]

00:50:12 ◼   ► to Y but I think you should keep doing [TS]

00:50:14 ◼   ► nosey because that will help you [TS]

00:50:15 ◼   ► remember it's not circ use' si RAC you [TS]

00:50:22 ◼   ► si yeah we've done the mnemonic before [TS]

00:50:26 ◼   ► right people want to remember how to [TS]

00:50:27 ◼   ► spell it it's sir si R because we've got [TS]

00:50:28 ◼   ► three letters there then you've got AC [TS]

00:50:30 ◼   ► in the middle which is the only part you [TS]

00:50:31 ◼   ► have to remember and then USA which easy [TS]

00:50:33 ◼   ► for Americans to remember oh no no Z [TS]

00:50:40 ◼   ► yeah Star Wars blu-rays we talked about [TS]

00:50:45 ◼   ► Star Wars and the blu-rays and all that [TS]

00:50:47 ◼   ► business a couple of shows ago and I [TS]

00:50:51 ◼   ► mentioned how I thought I might end up [TS]

00:50:54 ◼   ► buying the original trilogy thing simply [TS]

00:50:57 ◼   ► because the Empire Strikes Back is one [TS]

00:50:58 ◼   ► of my favorite movies of all time and [TS]

00:51:00 ◼   ► the Empire Strikes Back is the least [TS]

00:51:01 ◼   ► adulterated by special edition [TS]

00:51:03 ◼   ► stuff there are no character destroying [TS]

00:51:06 ◼   ► moments like griot shooting first there [TS]

00:51:09 ◼   ► are no copy-and-paste in people from the [TS]

00:51:12 ◼   ► prequels like the ghosts and Return of [TS]

00:51:13 ◼   ► the Jedi there's certainly no additional [TS]

00:51:15 ◼   ► Darth Vader no business when he's [TS]

00:51:18 ◼   ► chucking the emperor down yeah yeah [TS]

00:51:20 ◼   ► that's Empire Empire is the least [TS]

00:51:22 ◼   ► touched and it is my favorites I figured [TS]

00:51:24 ◼   ► well I would really like a [TS]

00:51:26 ◼   ► high-definition version of that movie so [TS]

00:51:28 ◼   ► I was going to buy it but before I did I [TS]

00:51:30 ◼   ► said let me just do a little more [TS]

00:51:31 ◼   ► research and I asked around on Twitter [TS]

00:51:32 ◼   ► and I said for people who have bought it [TS]

00:51:34 ◼   ► or people who know there's a bunch of [TS]

00:51:37 ◼   ► special features that come with the Star [TS]

00:51:38 ◼   ► Wars blu-rays like making of movies and [TS]

00:51:40 ◼   ► never-before-seen interviews and next [TS]

00:51:42 ◼   ► one you know all that business and I [TS]

00:51:45 ◼   ► wanted those and I said do those special [TS]

00:51:47 ◼   ► features only come with the big set that [TS]

00:51:49 ◼   ► includes all the movies are they also [TS]

00:51:51 ◼   ► included with the with the original [TS]

00:51:54 ◼   ► trilogy box set which just includes [TS]

00:51:56 ◼   ► those three movies and the answer I got [TS]

00:51:58 ◼   ► was that the special features are only [TS]

00:52:00 ◼   ► on the big set and then I asked if I get [TS]

00:52:03 ◼   ► the big set are the special features are [TS]

00:52:06 ◼   ► the original trilogy special features [TS]

00:52:08 ◼   ► mixed in with the prequel special [TS]

00:52:10 ◼   ► features like you know are they touching [TS]

00:52:11 ◼   ► each other and the answer is no there [TS]

00:52:13 ◼   ► are separate discs one disc for special [TS]

00:52:15 ◼   ► features for the prequels and one disc [TS]

00:52:17 ◼   ► for special features for the real Star [TS]

00:52:18 ◼   ► Wars movies and so I actually did end up [TS]

00:52:22 ◼   ► buying the full Star Wars blu-ray boxset [TS]

00:52:27 ◼   ► which includes the prequels and I would [TS]

00:52:29 ◼   ► just simply never open those boxes just [TS]

00:52:31 ◼   ► so I could get a high definition of [TS]

00:52:33 ◼   ► empire with minimal delt eration [TS]

00:52:35 ◼   ► even though the lightsabers are pink and [TS]

00:52:36 ◼   ► there are some changes that make no [TS]

00:52:38 ◼   ► sense like the additional seamless Vader [TS]

00:52:42 ◼   ► going back to his starters drawer but I [TS]

00:52:45 ◼   ► get to see the special features a bit [TS]

00:52:48 ◼   ► Lucas always finds a way to get me so I [TS]

00:52:50 ◼   ► put in the special features discs and [TS]

00:52:51 ◼   ► I'm like I'm going to see these special [TS]

00:52:52 ◼   ► features about these movies that I love [TS]

00:52:53 ◼   ► and some of them are really neat but [TS]

00:52:55 ◼   ► they all seem to play in this weird [TS]

00:52:57 ◼   ► player window it's like like a computer [TS]

00:53:00 ◼   ► desktop where there's a background and a [TS]

00:53:01 ◼   ► little viewer screen and then the [TS]

00:53:03 ◼   ► picture appears in the viewer screen so [TS]

00:53:04 ◼   ► a I'm concerned about burning on my [TS]

00:53:06 ◼   ► plasma not going to be watching this [TS]

00:53:07 ◼   ► movie that's filling up 80% of the [TS]

00:53:09 ◼   ► screen but there's this border around it [TS]

00:53:11 ◼   ► and be make the thing fill the screen we [TS]

00:53:13 ◼   ► want to see the video I don't care about [TS]

00:53:14 ◼   ► the frame or the surroundings [TS]

00:53:16 ◼   ► or want to see Tatooine in the [TS]

00:53:18 ◼   ► background while I'm watching the video [TS]

00:53:19 ◼   ► fill the screen with the video it's [TS]

00:53:21 ◼   ► supposed to be it's not hi-def just [TS]

00:53:22 ◼   ► stretch it that yeah Lucas not a friend [TS]

00:53:32 ◼   ► not a friend [TS]

00:53:34 ◼   ► yeah it gets all the fault we have to do [TS]

00:53:38 ◼   ► I want to talk briefly about Syrian a [TS]

00:53:41 ◼   ► little bit of the time we have left we [TS]

00:53:42 ◼   ► don't have time to go through the whole [TS]

00:53:44 ◼   ► announcement well maybe we just wanna [TS]

00:53:46 ◼   ► clear up you have not bought an iPhone [TS]

00:53:48 ◼   ► 4s you know and you and you will not be [TS]

00:53:52 ◼   ► buying one I think it's a great phone no [TS]

00:53:54 ◼   ► no I won't be long and apparently [TS]

00:53:57 ◼   ► there's some people who've been emailing [TS]

00:53:58 ◼   ► me there's a guy who started up he [TS]

00:54:02 ◼   ► started a web site and he started taking [TS]

00:54:05 ◼   ► donations uh for people who would like [TS]

00:54:10 ◼   ► for you to have an iPhone of any kind [TS]

00:54:13 ◼   ► and iPhone 4s or otherwise and he [TS]

00:54:17 ◼   ► started taking up donations he hasn't [TS]

00:54:19 ◼   ► raised a lot of money yet and he's asked [TS]

00:54:21 ◼   ► me if I would get behind this [TS]

00:54:23 ◼   ► fundraising process to help you get an [TS]

00:54:26 ◼   ► iPhone 4s and as you've said on other [TS]

00:54:29 ◼   ► shows including a special we did on the [TS]

00:54:31 ◼   ► day of the event you said something like [TS]

00:54:35 ◼   ► you will you didn't want it because [TS]

00:54:37 ◼   ► there's a data plan associated with it [TS]

00:54:39 ◼   ► and this guy is actually trying to raise [TS]

00:54:41 ◼   ► enough money that would cover both the [TS]

00:54:43 ◼   ► cost of the phone and the full cost of [TS]

00:54:47 ◼   ► the data plan for the two-year contract [TS]

00:54:48 ◼   ► uh and I did not get back to him I've [TS]

00:54:53 ◼   ► not yet said yes I'll get behind this or [TS]

00:54:55 ◼   ► not because I pinged you about this and [TS]

00:54:57 ◼   ► I said that what are you doing and you [TS]

00:55:00 ◼   ► were still you still said no you still [TS]

00:55:02 ◼   ► said no now I'm sure if you know Merlin [TS]

00:55:04 ◼   ► and Marko had asked if you wanted a [TS]

00:55:06 ◼   ► toaster you would have said no and by [TS]

00:55:09 ◼   ► the way we have received emails about [TS]

00:55:11 ◼   ► toasters saying in insert country name [TS]

00:55:14 ◼   ► here a toaster is the slot toaster and [TS]

00:55:17 ◼   ► what you have is a toaster oven well [TS]

00:55:18 ◼   ► that's the same here [TS]

00:55:20 ◼   ► but we just call it a toaster but that's [TS]

00:55:22 ◼   ► beside the point the point is it seems [TS]

00:55:25 ◼   ► like you really just don't want one of [TS]

00:55:26 ◼   ► these so I would like a phone what I [TS]

00:55:29 ◼   ► don't want is people collecting money [TS]

00:55:30 ◼   ► to buy me a phone that's just messed up [TS]

00:55:32 ◼   ► I especially messed up because as far as [TS]

00:55:34 ◼   ► I can tell the people who like PayPal [TS]

00:55:35 ◼   ► donated the person who's organizing us [TS]

00:55:37 ◼   ► now has your money he should give it [TS]

00:55:38 ◼   ► back to you [TS]

00:55:39 ◼   ► I can afford to buy myself an iPhone if [TS]

00:55:41 ◼   ► I buy an iPhone I won't [TS]

00:55:43 ◼   ► I won't default online mortgage and my [TS]

00:55:45 ◼   ► kids won't starve I can I can buy myself [TS]

00:55:46 ◼   ► an iPhone it's just what I choose to [TS]

00:55:49 ◼   ► spend my money on and right now I don't [TS]

00:55:50 ◼   ► use a cellular phone [TS]

00:55:52 ◼   ► I'm not away from Wi-Fi enough to [TS]

00:55:55 ◼   ► justify $70 a month bill it doesn't mean [TS]

00:55:58 ◼   ► I can't afford a $70 month bill I can't [TS]

00:56:00 ◼   ► afford one I could buy my whole family [TS]

00:56:02 ◼   ► iPhones if I wanted to I thought that [TS]

00:56:04 ◼   ► would be an effective use of my money [TS]

00:56:06 ◼   ► but I would rather spend that money on [TS]

00:56:08 ◼   ► other things other fun things or [TS]

00:56:10 ◼   ► whatever just put it in the kids bank [TS]

00:56:11 ◼   ► accounts for college whatever so please [TS]

00:56:13 ◼   ► do not collect money to buy me and I buy [TS]

00:56:15 ◼   ► gift is one thing like Marco and Merlin [TS]

00:56:17 ◼   ► you know well Marco Elise had met me at [TS]

00:56:20 ◼   ► that point and knew me and they both [TS]

00:56:22 ◼   ► know me from the podcast and like when [TS]

00:56:24 ◼   ► your friends buy you a gift it's rude [TS]

00:56:27 ◼   ► not to accept it but when strangers try [TS]

00:56:28 ◼   ► to give you a gift like don't don't [TS]

00:56:30 ◼   ► collect money for me please give those [TS]

00:56:31 ◼   ► money back to those people I appreciate [TS]

00:56:33 ◼   ► the idea that they would like for me to [TS]