Hypercritical

00:00:03 ◼   ► this is hypercritical weekly talkshow [TS]

00:00:05 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:07 ◼   ► the world of Apple and related [TS]

00:00:09 ◼   ► technologies and businesses nothing is [TS]

00:00:11 ◼   ► so perfect that it cannot be utterly [TS]

00:00:14 ◼   ► obliterated by my co-host John siracusa [TS]

00:00:18 ◼   ► I'm damned Benjamin this is episode [TS]

00:00:20 ◼   ► number 35 and we'd like to say thanks to [TS]

00:00:23 ◼   ► our two sponsors help spot.com [TS]

00:00:25 ◼   ► and Rackspace we'll tell you more about [TS]

00:00:28 ◼   ► them as we go on we also want to mention [TS]

00:00:30 ◼   ► that bandwidth for this show is provided [TS]

00:00:33 ◼   ► by - Green Tech Virtual Private servers [TS]

00:00:35 ◼   ► submerged in oil if free bandwidth today [TS]

00:00:38 ◼   ► - green tech comm / 5x5 how are you John [TS]

00:00:44 ◼   ► siracusa you keep changing a tagline [TS]

00:00:47 ◼   ► it's it's nothing so perfect that it [TS]

00:00:49 ◼   ► can't be complained about the planning [TS]

00:00:51 ◼   ► aspect is supposed to emphasize the [TS]

00:00:53 ◼   ► pettiness and ridiculousness oh you know [TS]

00:00:55 ◼   ► but you will iterate to know that that [TS]

00:00:57 ◼   ► makes it sound like I'm taking down this [TS]

00:00:59 ◼   ► thing you are but I am totally not I am [TS]

00:01:02 ◼   ► mostly just whining and complaining [TS]

00:01:03 ◼   ► that's why the word complaining is so [TS]

00:01:05 ◼   ► essential miss tagline otherwise I [TS]

00:01:07 ◼   ► realize it sounds too earnest no no I I [TS]

00:01:09 ◼   ► mean it you can do that occasionally as [TS]

00:01:12 ◼   ► long as it's clear that what you're [TS]

00:01:13 ◼   ► doing is further compounding the [TS]

00:01:16 ◼   ► ridiculousness of the statement but if [TS]

00:01:18 ◼   ► it's repeated show after show sources [TS]

00:01:20 ◼   ► like that is that the tagline I've only [TS]

00:01:21 ◼   ► listened to three episodes and they [TS]

00:01:22 ◼   ► always say obliterated so you got to [TS]

00:01:24 ◼   ► like get a balance it have I said [TS]

00:01:25 ◼   ► obliterated ever before oh I don't know [TS]

00:01:28 ◼   ► a lot lots of synonyms for that but I [TS]

00:01:30 ◼   ► think you have said it obliterated a few [TS]

00:01:32 ◼   ► times before I don't know you point is [TS]

00:01:34 ◼   ► mixing complaint mixing the the verbatim [TS]

00:01:36 ◼   ► I was loci Paul I apologize I'm sorry [TS]

00:01:39 ◼   ► it's not you know I guess the show's [TS]

00:01:41 ◼   ► over now yeah well this is the follow-up [TS]

00:01:43 ◼   ► segment so that's where we issue [TS]

00:01:46 ◼   ► Corrections and and react before - I [TS]

00:01:49 ◼   ► have follow-up for the show that hasn't [TS]

00:01:50 ◼   ► really even happened yet oh it's [TS]

00:01:52 ◼   ► happening now you're soaking in it [TS]

00:01:54 ◼   ► alright next up the number one the [TS]

00:01:57 ◼   ► number one follow-up Wow [TS]

00:01:59 ◼   ► you're on fire today John the number one [TS]

00:02:01 ◼   ► follow-up I have is for you it's not [TS]

00:02:02 ◼   ► even for me did you read this one I [TS]

00:02:04 ◼   ► maybe it was about something you talked [TS]

00:02:08 ◼   ► about that I didn't comment on beside [TS]

00:02:10 ◼   ► didn't know anything about it but we [TS]

00:02:12 ◼   ► were talking about Lucas [TS]

00:02:13 ◼   ► is stuff that he does to Star Wars God [TS]

00:02:17 ◼   ► and you brought up an analogy by way of [TS]

00:02:22 ◼   ► explaining that what Lucas was doing was [TS]

00:02:24 ◼   ► not put this other person was doing I [TS]

00:02:25 ◼   ► think that was the point up but it was [TS]

00:02:27 ◼   ► about the Clockwork Orange novel yes [TS]

00:02:30 ◼   ► Anthony Burgess yes and you got a couple [TS]

00:02:32 ◼   ► of Corrections from people pointing out [TS]

00:02:35 ◼   ► that final chapter yeah do you want to [TS]

00:02:37 ◼   ► do this correction but you know more [TS]

00:02:38 ◼   ► about them no I tell me tell me that the [TS]

00:02:40 ◼   ► complaint is and then I will I'll [TS]

00:02:42 ◼   ► respond so I think what you said was [TS]

00:02:44 ◼   ► that he added these chapters they added [TS]

00:02:47 ◼   ► a final chapter to the novel after the [TS]

00:02:49 ◼   ► fact and that either was or wasn't like [TS]

00:02:52 ◼   ► what George Lucas was doing but in fact [TS]

00:02:54 ◼   ► the couple people who wrote in said that [TS]

00:02:57 ◼   ► that final chapter was in the original [TS]

00:02:59 ◼   ► and then it was taken out it was removed [TS]

00:03:00 ◼   ► from the versions that were sent to [TS]

00:03:02 ◼   ► certain countries and then put back in [TS]

00:03:03 ◼   ► right [TS]

00:03:04 ◼   ► that's correct I don't like that version [TS]

00:03:06 ◼   ► of history and I tell it my own life all [TS]

00:03:09 ◼   ► right well I just wanted to point that [TS]

00:03:10 ◼   ► you did actually get a book I did and [TS]

00:03:12 ◼   ► that is true and and the story goes that [TS]

00:03:14 ◼   ► he did write the chapter and as you [TS]

00:03:18 ◼   ► mentioned it was included and this is [TS]

00:03:19 ◼   ► something I knew a lot about it was [TS]

00:03:22 ◼   ► included as you mentioned to have [TS]

00:03:24 ◼   ► depending on where so I'm pretty sure [TS]

00:03:26 ◼   ► that American audiences never saw that [TS]

00:03:29 ◼   ► chapter until a rerelease of the book [TS]

00:03:31 ◼   ► later and perhaps the UK audiences did [TS]

00:03:35 ◼   ► see it or it may be I have that [TS]

00:03:36 ◼   ► backwards anyway the point is like you [TS]

00:03:38 ◼   ► said different different publishers and [TS]

00:03:41 ◼   ► different countries saw different [TS]

00:03:42 ◼   ► versions of that some where I'm sorry if [TS]

00:03:45 ◼   ► I'm Luke where Alex is it ends with the [TS]

00:03:52 ◼   ► statement I was cured all right and then [TS]

00:03:56 ◼   ► in other ones there's a whole additional [TS]

00:03:59 ◼   ► chapter that shows Alex coming back home [TS]

00:04:01 ◼   ► and seeing Pete Georgie and dim doing [TS]

00:04:03 ◼   ► different things and anyway and maybe [TS]

00:04:09 ◼   ► him starting over with a new crew with [TS]

00:04:10 ◼   ► that kind of anyway I having having a I [TS]

00:04:14 ◼   ► saw the movie first and I read the book [TS]

00:04:17 ◼   ► after and I did both of those things at [TS]

00:04:19 ◼   ► about age 16 or 17 and and I remember [TS]

00:04:25 ◼   ► reading the last chapter [TS]

00:04:27 ◼   ► and at first I thought all that was that [TS]

00:04:29 ◼   ► was kind of neat and then later on [TS]

00:04:30 ◼   ► thinking you know it's it is a little [TS]

00:04:34 ◼   ► bit more interesting if you leave that [TS]

00:04:35 ◼   ► off it doesn't quite tie things up as [TS]

00:04:37 ◼   ► well and that's more like life so in my [TS]

00:04:39 ◼   ► mind it's almost like as you as as [TS]

00:04:42 ◼   ► you're fond are saying and we can [TS]

00:04:43 ◼   ► pretend we never there was no Godfather [TS]

00:04:45 ◼   ► 3i to me that that last chapter is the [TS]

00:04:49 ◼   ► more like the Godfather 3 than it is [TS]

00:04:52 ◼   ► like George Lucas coming back in and [TS]

00:04:54 ◼   ► tweaking things that should have been [TS]

00:04:56 ◼   ► tweaked because in fact it was not [TS]

00:04:57 ◼   ► written later it was written originally [TS]

00:04:58 ◼   ► and just without so there you go alright [TS]

00:05:02 ◼   ► I think that clarifies your intent a [TS]

00:05:04 ◼   ► little bit okay just right before we get [TS]

00:05:07 ◼   ► off the Star Wars topic there was one [TS]

00:05:08 ◼   ► more reader letter from Aaron Pressman [TS]

00:05:11 ◼   ► he said that he heard me say that no one [TS]

00:05:14 ◼   ► should ever have the prequels in their [TS]

00:05:15 ◼   ► house if they can help it Brian I agree [TS]

00:05:16 ◼   ► and he says so I'm guessing you don't [TS]

00:05:18 ◼   ► have a son aged 6 to 12 well in fact I [TS]

00:05:20 ◼   ► do have a son aged 6 to 12 and he's he's [TS]

00:05:24 ◼   ► pointing out that his son watches the [TS]

00:05:26 ◼   ► prequels and likes them and he can't [TS]

00:05:27 ◼   ► dissuade him from the idea that the [TS]

00:05:30 ◼   ► prequels are good yeah and can't get [TS]

00:05:32 ◼   ► them to like the older movie so on and [TS]

00:05:34 ◼   ► so forth [TS]

00:05:34 ◼   ► he made a very important mistake which [TS]

00:05:38 ◼   ► was first acknowledging the existence of [TS]

00:05:41 ◼   ► the prequels that was bad but eventually [TS]

00:05:43 ◼   ► you can't help that because your kids [TS]

00:05:44 ◼   ► talk to their friends but never show [TS]

00:05:47 ◼   ► your children the prequels like if you [TS]

00:05:49 ◼   ► even if you have them in the house do [TS]

00:05:50 ◼   ► not show them to your children my kids [TS]

00:05:52 ◼   ► have never seen the prequels and you [TS]

00:05:55 ◼   ► know it just solves that problem [TS]

00:05:57 ◼   ► entirely they watch they watch the [TS]

00:05:59 ◼   ► original three Star Wars movies when [TS]

00:06:00 ◼   ► they want to watch Star Wars and that is [TS]

00:06:01 ◼   ► Star Wars to them I do let my son watch [TS]

00:06:03 ◼   ► the Clone Wars cartoon on TV because [TS]

00:06:05 ◼   ► it's computer animated a cartoon you [TS]

00:06:08 ◼   ► know it's kind of like a spinoff right [TS]

00:06:09 ◼   ► type series and it is vaguely related to [TS]

00:06:12 ◼   ► the prints prequels and it does have [TS]

00:06:13 ◼   ► Gungans and stuff but first of all that [TS]

00:06:15 ◼   ► cartoon is better than any of the [TS]

00:06:16 ◼   ► prequels movies which is a low bar I [TS]

00:06:17 ◼   ► admit but you know it's a kid show where [TS]

00:06:20 ◼   ► I although some adults seem to like the [TS]

00:06:22 ◼   ► the things and second it satisfies his [TS]

00:06:24 ◼   ► need to have common ground with his [TS]

00:06:26 ◼   ► friends to talk about clone troopers and [TS]

00:06:28 ◼   ► stuff like that because they exist in [TS]

00:06:29 ◼   ► the cartoon thing but no never show you [TS]

00:06:31 ◼   ► children the prequels it's just it's not [TS]

00:06:33 ◼   ► right so I have not shown it to them I [TS]

00:06:35 ◼   ► don't I'm assuming eventually when he's [TS]

00:06:37 ◼   ► an adult he will see them or something [TS]

00:06:38 ◼   ► but it'll be too late by that I will [TS]

00:06:40 ◼   ► what I'm trying to do is imprint him [TS]

00:06:41 ◼   ► like baby birds are imprinted with their [TS]

00:06:42 ◼   ► mother birds you know face imprint him [TS]

00:06:45 ◼   ► with the correct Star Wars movies [TS]

00:06:47 ◼   ► I believe I've already done that but [TS]

00:06:49 ◼   ► still has not seen a prequel so that [TS]

00:06:51 ◼   ► that's my advice do not show your [TS]

00:06:53 ◼   ► children the prequels ever so in the in [TS]

00:06:55 ◼   ► the siracusa house there are two rules [TS]

00:06:58 ◼   ► it seems like three rules and maybe only [TS]

00:07:01 ◼   ► three rules the first rule is no [TS]

00:07:03 ◼   ► prequels the second rule is no Godfather [TS]

00:07:05 ◼   ► three and the third one is no [TS]

00:07:06 ◼   ► commercials I could live there there are [TS]

00:07:10 ◼   ► many more rules but you've got some good [TS]

00:07:12 ◼   ► ones there keep your office fastidious [TS]

00:07:14 ◼   ► my four-year-old knows how to skip [TS]

00:07:16 ◼   ► commercials the t-bone now it's [TS]

00:07:20 ◼   ► excellent and they have no desire to see [TS]

00:07:23 ◼   ► them you would think sometimes like [TS]

00:07:24 ◼   ► they'd be like oh I want to see that [TS]

00:07:25 ◼   ► that commercial looks fun interesting no [TS]

00:07:27 ◼   ► they just want to get back to the show I [TS]

00:07:29 ◼   ► have not taught them select place like [TS]

00:07:32 ◼   ► 30 select yet people can google that if [TS]

00:07:35 ◼   ► they care one more I actually have seven [TS]

00:07:40 ◼   ► more things follow up so this is one [TS]

00:07:41 ◼   ► more reader feedback thing Andrew Martin [TS]

00:07:43 ◼   ► wrote in to talk about when we were [TS]

00:07:47 ◼   ► discussing the home screen on the iPad [TS]

00:07:51 ◼   ► remember that like how it's a big grid [TS]

00:07:53 ◼   ► of icons and I was disappointed that [TS]

00:07:54 ◼   ► they didn't do something more [TS]

00:07:55 ◼   ► interesting with it yes and I imagined [TS]

00:07:57 ◼   ► in my fictional Steve Jobs universe that [TS]

00:08:01 ◼   ► he was the one who saw a bunch of [TS]

00:08:03 ◼   ► alternatives and said let me just do a [TS]

00:08:04 ◼   ► grid of icon that works fine on the [TS]

00:08:05 ◼   ► phone well blah he wrote in to remind me [TS]

00:08:08 ◼   ► that the tablet project was first which [TS]

00:08:10 ◼   ► I knew and he extends that information [TS]

00:08:14 ◼   ► to say therefore the interface it was on [TS]

00:08:17 ◼   ► the iPhone actually came from the iPad [TS]

00:08:19 ◼   ► and I don't think we can conclude that [TS]

00:08:21 ◼   ► we know that the tablet came first [TS]

00:08:23 ◼   ► because Steve Jobs has said so and [TS]

00:08:24 ◼   ► because it was a Safari pad rumors way [TS]

00:08:26 ◼   ► back when that gets acknowledged from [TS]

00:08:29 ◼   ► official sources that they were working [TS]

00:08:30 ◼   ► on a tablet first even though the phone [TS]

00:08:31 ◼   ► ship first we don't know what that habit [TS]

00:08:34 ◼   ► looked like and whether it had [TS]

00:08:35 ◼   ► springboard on or whether the home [TS]

00:08:36 ◼   ► screen was exactly the same so on and so [TS]

00:08:38 ◼   ► forth so I don't think just because the [TS]

00:08:41 ◼   ► tab was developed first we can assume [TS]

00:08:43 ◼   ► that the iPhones grid of icons was [TS]

00:08:45 ◼   ► derived from the iPad and even if it was [TS]

00:08:48 ◼   ► it doesn't matter what path the grid of [TS]

00:08:53 ◼   ► icons took to get [TS]

00:08:53 ◼   ► to the iPhone when it came time to the [TS]

00:08:55 ◼   ► iPad like there's a reason they didn't [TS]

00:08:56 ◼   ► release the Safari pad or the things [TS]

00:08:58 ◼   ► they had before and I don't think all [TS]

00:09:00 ◼   ► the reasons are 100% hardware that you [TS]

00:09:02 ◼   ► know they didn't think it was ready for [TS]

00:09:03 ◼   ► primetime after the phone came out and [TS]

00:09:05 ◼   ► they read that OS few times and got it [TS]

00:09:07 ◼   ► all nailed down and everything then he [TS]

00:09:08 ◼   ► said okay now we know how to do a tablet [TS]

00:09:10 ◼   ► right at that point you know it's not as [TS]

00:09:12 ◼   ► long as if you're beholden to what you [TS]

00:09:14 ◼   ► did before and say oh now we have to [TS]

00:09:16 ◼   ► release like say the iPad did have a big [TS]

00:09:18 ◼   ► ray of icons bareback one and not now [TS]

00:09:19 ◼   ► you don't have to release it with the [TS]

00:09:21 ◼   ► same grid of icons because you've [TS]

00:09:22 ◼   ► learned so much more from the phone you [TS]

00:09:23 ◼   ► could do something different so that was [TS]

00:09:28 ◼   ► worth mentioning when we were discussing [TS]

00:09:29 ◼   ► that but I did want to say that I knew [TS]

00:09:32 ◼   ► about that and didn't doesn't change how [TS]

00:09:33 ◼   ► I look at that situation right [TS]

00:09:37 ◼   ► being never never any markdown follow-up [TS]

00:09:39 ◼   ► this is my own fault because I have like [TS]

00:09:41 ◼   ► a little paragraph here and on markdown [TS]

00:09:43 ◼   ► file but I keep skipping parts of its [TS]

00:09:44 ◼   ► life and last one John Gruber apparently [TS]

00:09:46 ◼   ► did he even did he even we don't know [TS]

00:09:50 ◼   ► did even if you didn't listen he's a [TS]

00:09:52 ◼   ► very very busy man yeah you know he [TS]

00:09:54 ◼   ► needs a lot of sleep I don't I don't [TS]

00:09:59 ◼   ► know if you guys don't think it's [TS]

00:10:01 ◼   ► interesting enough for him to bring up [TS]

00:10:02 ◼   ► on your show I agree with that [TS]

00:10:04 ◼   ► assessment but of course I do think he [TS]

00:10:06 ◼   ► should listen to every episode of my [TS]

00:10:07 ◼   ► shock fourth so I already did [TS]

00:10:11 ◼   ► Corrections about how I misspoke about [TS]

00:10:13 ◼   ► what turns things bold and italic and [TS]

00:10:15 ◼   ► the main the main point I had in this [TS]

00:10:17 ◼   ► thing which I keep skipping over was [TS]

00:10:18 ◼   ► that markdown doesn't put out B in ITEX [TS]

00:10:21 ◼   ► it does M and strong tags for emphasis [TS]

00:10:23 ◼   ► and strong you know it's it's using the [TS]

00:10:26 ◼   ► old style everyone everyone hated being [TS]

00:10:28 ◼   ► I tags is more a thing for the big web [TS]

00:10:31 ◼   ► show we could talk about was Elton but [TS]

00:10:33 ◼   ► no one like being ID extra zero [TS]

00:10:35 ◼   ► presentation tags they were saying [TS]

00:10:36 ◼   ► you're telling the thing to make the [TS]

00:10:38 ◼   ► text bold but you're supposed to use [TS]

00:10:39 ◼   ► semantic markup that says what does it [TS]

00:10:40 ◼   ► mean don't tell me what it's supposed to [TS]

00:10:41 ◼   ► look like I use I thought about that [TS]

00:10:43 ◼   ► while you were talking yeah yeah and I [TS]

00:10:45 ◼   ► said you know what it nobody cares it's [TS]

00:10:48 ◼   ► not worth it well no one cares anymore [TS]

00:10:49 ◼   ► but remember as as Merlin so he's the [TS]

00:10:52 ◼   ► great worthy chosen the Talmudic debates [TS]

00:10:54 ◼   ► about beating the i-x man yes wrong I [TS]

00:10:56 ◼   ► remember those days uh yeah markdown is [TS]

00:11:00 ◼   ► definitely of that era and so is John [TS]

00:11:02 ◼   ► Gruber for that matter I know and and [TS]

00:11:05 ◼   ► and I and I assume you were you know cut [TS]

00:11:06 ◼   ► our web teeth during [TS]

00:11:07 ◼   ► the wasp web standards you know and the [TS]

00:11:11 ◼   ► people who know who zelma good all day [TS]

00:11:12 ◼   ► yeah so yeah it's still him it's a man [TS]

00:11:15 ◼   ► strong instead of being I and me saying [TS]

00:11:17 ◼   ► that it admits be and I it was just [TS]

00:11:18 ◼   ► sacrilegious [TS]

00:11:22 ◼   ► what else to be and I don't see God so [TS]

00:11:24 ◼   ► that's it for the follow-up I'm gonna [TS]

00:11:26 ◼   ► have a mini topic before we dive back [TS]

00:11:29 ◼   ► into the Windows 8 stuff which I'm not [TS]

00:11:31 ◼   ► sure people liked or didn't like we [TS]

00:11:32 ◼   ► didn't get a lot of good we had almost [TS]

00:11:33 ◼   ► no feedback really yeah I think that is [TS]

00:11:35 ◼   ► a good sign because when people like [TS]

00:11:37 ◼   ► I'll stop talking about you know [TS]

00:11:38 ◼   ► whatever programming aware they don't [TS]

00:11:39 ◼   ► like but if known says anything I think [TS]

00:11:42 ◼   ► it's a thumbs up silence means consent [TS]

00:11:46 ◼   ► but before we do that I want to talk a [TS]

00:11:49 ◼   ► little bit about Netflix and Qwikster so [TS]

00:11:52 ◼   ► this is a case where the news when did [TS]

00:11:55 ◼   ► that happen on Monday or Sunday maybe [TS]

00:11:57 ◼   ► Friday but the dinners came in every [TS]

00:11:59 ◼   ► other show gets a chance to talk about [TS]

00:12:00 ◼   ► it before I do because I happen to be on [TS]

00:12:01 ◼   ► a Friday sometimes it works in my favor [TS]

00:12:03 ◼   ► like I'm the first one to get it if [TS]

00:12:04 ◼   ► something happens on the Thursday but in [TS]

00:12:06 ◼   ► this case it happened early in the week [TS]

00:12:08 ◼   ► so I figured by the time I got to talk [TS]

00:12:09 ◼   ► about it everyone else would have [TS]

00:12:10 ◼   ► covered everything in it and they pretty [TS]

00:12:12 ◼   ► much did I was also looking around the [TS]

00:12:15 ◼   ► web to see if I could find like you know [TS]

00:12:18 ◼   ► that everyone has editorials on the [TS]

00:12:20 ◼   ► topic I here's what I think about a [TS]

00:12:21 ◼   ► paulblatt [TS]

00:12:21 ◼   ► eventually I assume one of those [TS]

00:12:24 ◼   ► editorials will contain pretty much my [TS]

00:12:25 ◼   ► opinion 100% they I think most of them [TS]

00:12:30 ◼   ► covered a lot of the bases that I want [TS]

00:12:33 ◼   ► to talk about but there was one theory [TS]

00:12:34 ◼   ► that didn't see expressed explicitly in [TS]

00:12:37 ◼   ► a lot of places now it was the idea of [TS]

00:12:41 ◼   ► like what [TS]

00:12:41 ◼   ► why does two things why one that my main [TS]

00:12:46 ◼   ► complaint about this entire PR apology [TS]

00:12:48 ◼   ► thing that the Netflix put out was what [TS]

00:12:50 ◼   ► I would I always hate about corporate [TS]

00:12:51 ◼   ► communications when when I feel like [TS]

00:12:53 ◼   ► even though if it uses plain language [TS]

00:12:54 ◼   ► and everything which Gruber seems like [TS]

00:12:56 ◼   ► when I think what they're what they're [TS]

00:12:59 ◼   ► writing in there PR does not reflect the [TS]

00:13:02 ◼   ► real motivations for the action or only [TS]

00:13:04 ◼   ► partially reflects them that that's what [TS]

00:13:06 ◼   ► I don't like or you know intentionally [TS]

00:13:09 ◼   ► ignores an obvious point you know [TS]

00:13:11 ◼   ► something like that so when they wrote [TS]

00:13:13 ◼   ► this P odd like here's what we're doing [TS]

00:13:14 ◼   ► here's why we're doing it I didn't [TS]

00:13:15 ◼   ► believe I didn't find it believable the [TS]

00:13:17 ◼   ► reasons they stated for why they were [TS]

00:13:18 ◼   ► doing it were the reasons not 100% [TS]

00:13:21 ◼   ► now I do believe that they're afraid [TS]

00:13:23 ◼   ► that screaming was going to be that [TS]

00:13:26 ◼   ► there were there wouldn't be blindsided [TS]

00:13:28 ◼   ► they were going to be stuck as those [TS]

00:13:29 ◼   ► DVDs by mail guys and they wouldn't they [TS]

00:13:31 ◼   ► would not write a hundred percent [TS]

00:13:32 ◼   ► believe that but then it's like alright [TS]

00:13:34 ◼   ► so then what do you do about it we [TS]

00:13:35 ◼   ► decided to do this about it and that's [TS]

00:13:37 ◼   ► where I feel like there was a gap in [TS]

00:13:39 ◼   ► them explaining the motivations like you [TS]

00:13:40 ◼   ► okay so you decided you this and you're [TS]

00:13:42 ◼   ► not stupid you must realize you know [TS]

00:13:45 ◼   ► you're not that's if you must realize [TS]

00:13:47 ◼   ► how that makes experience worse for your [TS]

00:13:49 ◼   ► customers so there has to be some [TS]

00:13:51 ◼   ► counterbalance to that the [TS]

00:13:52 ◼   ► counterbalance isn't I can say we're [TS]

00:13:54 ◼   ► afraid of of being pigeon-holed [TS]

00:13:57 ◼   ► therefore we're going to do this thing [TS]

00:13:58 ◼   ► to make our customer experience worse no [TS]

00:14:00 ◼   ► they were afraid of being vegetable [TS]

00:14:02 ◼   ► therefore we do this thing which helps [TS]

00:14:04 ◼   ► us in unsaid way X that we're not going [TS]

00:14:06 ◼   ► to tell you and hurts you in this other [TS]

00:14:08 ◼   ► way they will try to shut it down play [TS]

00:14:11 ◼   ► right all right [TS]

00:14:12 ◼   ► I really hate corporate communications [TS]

00:14:14 ◼   ► where they don't tell you or they'll you [TS]

00:14:16 ◼   ► know it's not like they're lying to you [TS]

00:14:17 ◼   ► about the motivate this is an error of [TS]

00:14:18 ◼   ► omission you know the worst ones are [TS]

00:14:20 ◼   ► where they just outright lies they we're [TS]

00:14:22 ◼   ► doing this because we think it provides [TS]

00:14:23 ◼   ► the best experience for customers so I [TS]

00:14:24 ◼   ► don't think they said that you know they [TS]

00:14:26 ◼   ► didn't explain why they were doing this [TS]

00:14:28 ◼   ► bad thing but they didn't try to dress [TS]

00:14:30 ◼   ► it up and say this is going to be [TS]

00:14:31 ◼   ► awesome for customers you know so I'm [TS]

00:14:34 ◼   ► trying to think about and a lot of the [TS]

00:14:35 ◼   ► people trying to go what you know why [TS]

00:14:36 ◼   ► are they doing this they must see the [TS]

00:14:38 ◼   ► downside there must be some upside that [TS]

00:14:40 ◼   ► helps them towards their stated goal of [TS]

00:14:42 ◼   ► not you know of being around in the [TS]

00:14:44 ◼   ► future I saw a couple of good theories [TS]

00:14:47 ◼   ► about my one theory that didn't see is [TS]

00:14:50 ◼   ► kind of vague that's probably why I [TS]

00:14:51 ◼   ► didn't see a busy if you can't support [TS]

00:14:52 ◼   ► it very well no use writing it up was [TS]

00:14:56 ◼   ► that having the DVD business I've [TS]

00:14:58 ◼   ► actually seen the opposite of this [TS]

00:14:59 ◼   ► theory ah but alright having the DVD [TS]

00:15:03 ◼   ► business is an impediment to them [TS]

00:15:05 ◼   ► negotiating their streaming contracts [TS]

00:15:07 ◼   ► I've heard people say that it's an [TS]

00:15:08 ◼   ► advantage they can use it as a stick to [TS]

00:15:10 ◼   ► say you know well fine if you don't give [TS]

00:15:12 ◼   ► a stream we're just going to buy your [TS]

00:15:13 ◼   ► DVDs and you can't stop us from that [TS]

00:15:14 ◼   ► because of the first sale doctrine so [TS]

00:15:16 ◼   ► tough luck I think having a DVD business [TS]

00:15:18 ◼   ► tied to them was hurting them in [TS]

00:15:21 ◼   ► negotiations like it it's a distraction [TS]

00:15:25 ◼   ► it was it was something that the other [TS]

00:15:27 ◼   ► companies didn't like they did and that [TS]

00:15:30 ◼   ► you know that this is the bumpy ride [TS]

00:15:32 ◼   ► agrees that the streaming people would [TS]

00:15:34 ◼   ► say well look at all this DVD [TS]

00:15:35 ◼   ► only subscribers you have we want to [TS]

00:15:36 ◼   ► count them in your per user usage fees [TS]

00:15:39 ◼   ► or whatever for streaming they say but [TS]

00:15:40 ◼   ► don't count them because I never stream [TS]

00:15:42 ◼   ► all this so they separate them off and [TS]

00:15:43 ◼   ► on together but I just like having that [TS]

00:15:44 ◼   ► they're like having you guy going to [TS]

00:15:46 ◼   ► negotiate streaming and having the other [TS]

00:15:48 ◼   ► person the other side at table [TS]

00:15:49 ◼   ► constantly asking you about and telling [TS]

00:15:51 ◼   ► you you know asking you questions about [TS]

00:15:52 ◼   ► and throwing back in your faces DVD [TS]

00:15:54 ◼   ► thing it's just separate it so we are a [TS]

00:15:56 ◼   ► streaming only company we're only going [TS]

00:15:58 ◼   ► to go she ate streaming and I think [TS]

00:15:59 ◼   ► their long-term goal is to get a [TS]

00:16:01 ◼   ► situation in which legally practically [TS]

00:16:04 ◼   ► in all possible ways they got no side [TS]

00:16:07 ◼   ► table can't say anything about the DVD [TS]

00:16:09 ◼   ► business it's a well what about the no [TS]

00:16:11 ◼   ► that's not even us you know even if we [TS]

00:16:13 ◼   ► want to do we loved we would love to do [TS]

00:16:15 ◼   ► exactly what you say about the DVD visit [TS]

00:16:17 ◼   ► but we can't because legally we have no [TS]

00:16:18 ◼   ► control over them they're a separate [TS]

00:16:19 ◼   ► entity there's no you know spin them off [TS]

00:16:22 ◼   ► basically cut cut ties do it new a [TS]

00:16:24 ◼   ► complete separation so that when they [TS]

00:16:26 ◼   ► negotiate they negotiate only in terms [TS]

00:16:28 ◼   ► of streaming the DVD DVD stuff is not is [TS]

00:16:30 ◼   ► it is not a distraction and if that's [TS]

00:16:33 ◼   ► the case I find it weird they didn't [TS]

00:16:35 ◼   ► just say that you know I might just say [TS]

00:16:37 ◼   ► we that's that's the way these things [TS]

00:16:39 ◼   ► they're so Paikin obtuse that you you [TS]

00:16:41 ◼   ► just you never get there the real deal [TS]

00:16:43 ◼   ► isn't it [TS]

00:16:45 ◼   ► corporate culture is such that you would [TS]

00:16:47 ◼   ► never explain that like that's a that's [TS]

00:16:49 ◼   ► an internal strategy that you'd only [TS]

00:16:51 ◼   ► discuss internally you would never tell [TS]

00:16:52 ◼   ► customers like we have to get rid of the [TS]

00:16:55 ◼   ► DVD thing because it's impairing our [TS]

00:16:56 ◼   ► ability to de gauche e84 streaming [TS]

00:16:58 ◼   ► contracts for reasons XY and Z because [TS]

00:17:00 ◼   ► that you'd be showing your hand to the [TS]

00:17:02 ◼   ► people you're negotiating with and B [TS]

00:17:03 ◼   ► that's like that's like internal stuff [TS]

00:17:06 ◼   ► right but it still bothers me when like [TS]

00:17:08 ◼   ► you have to make a public relations [TS]

00:17:10 ◼   ► announcement and you can't tell them the [TS]

00:17:11 ◼   ► real reason you're doing it of course [TS]

00:17:14 ◼   ► there's always the the really cynical [TS]

00:17:16 ◼   ► thing which is they're just really dumb [TS]

00:17:17 ◼   ► and make horrible steaks like HP don't [TS]

00:17:21 ◼   ► spend too long thinking about the [TS]

00:17:22 ◼   ► motivation and some secret reason really [TS]

00:17:24 ◼   ► they're just really dumb and making [TS]

00:17:25 ◼   ► horrible mistakes yeah because when [TS]

00:17:27 ◼   ► you're afraid you can't make horrible [TS]

00:17:28 ◼   ► mistakes it's they're kind of admitting [TS]

00:17:29 ◼   ► they're afraid like we are afraid of [TS]

00:17:30 ◼   ► being you know marginalized and look [TS]

00:17:33 ◼   ► here's a horrible mistake in response to [TS]

00:17:34 ◼   ► that fear all right I don't [TS]

00:17:40 ◼   ► oh and the other thing a quick start [TS]

00:17:42 ◼   ► since everyone gave their little [TS]

00:17:43 ◼   ► personal like what they're doing with [TS]

00:17:45 ◼   ► Netflix in quick store I think you said [TS]

00:17:46 ◼   ► that you are still getting both right [TS]

00:17:49 ◼   ► I know I I am only getting the Netflix [TS]

00:17:53 ◼   ► streaming we switched to that a while [TS]

00:17:55 ◼   ► ago before the price range oh well [TS]

00:17:57 ◼   ► before the price change huh well before [TS]

00:18:00 ◼   ► the price change as soon as to be on you [TS]

00:18:02 ◼   ► know what you know what I think I [TS]

00:18:03 ◼   ► switched over to it was probably about [TS]

00:18:07 ◼   ► when did they start offering about three [TS]

00:18:10 ◼   ► years ago I think we switched about it [TS]

00:18:12 ◼   ► they within the last within the last two [TS]

00:18:15 ◼   ► years we didn't I'm trying to remember [TS]

00:18:17 ◼   ► when they actually made the switch but [TS]

00:18:19 ◼   ► it was um you know we we were just the [TS]

00:18:23 ◼   ► boy was about I guess he was about to [TS]

00:18:25 ◼   ► and I just we just didn't have time to [TS]

00:18:28 ◼   ► watch the movies and it was like [TS]

00:18:29 ◼   ► everyone else we had a couple of these [TS]

00:18:30 ◼   ► DVDs sitting here and and I said you [TS]

00:18:33 ◼   ► know it I probably be much easier [TS]

00:18:34 ◼   ► especially when the Apple TV support for [TS]

00:18:36 ◼   ► it became so great that it was just a [TS]

00:18:40 ◼   ► no-brainer and especially with all the [TS]

00:18:42 ◼   ► the kids stuff that's there there were [TS]

00:18:44 ◼   ► tons of shows that we liked that we [TS]

00:18:47 ◼   ► thought he would like and he did like [TS]

00:18:48 ◼   ► that it and you know it's so easy with [TS]

00:18:51 ◼   ► the Apple in if I have to Apple TVs [TS]

00:18:53 ◼   ► three actually if you include the old [TS]

00:18:55 ◼   ► generation model but two of the little [TS]

00:18:58 ◼   ► black ones I go one in here and the on [TS]

00:18:59 ◼   ► in the office studio and got another one [TS]

00:19:01 ◼   ► out in the family room and it's great [TS]

00:19:04 ◼   ► and you can watch netflix on all of them [TS]

00:19:06 ◼   ► at the same time yeah so I haven't I [TS]

00:19:08 ◼   ► haven't received a Netflix DVD in a long [TS]

00:19:10 ◼   ► time I think you remember who is Gruber [TS]

00:19:14 ◼   ► Oh Merlin who was who pinpointed the [TS]

00:19:16 ◼   ► Netflix disc anti-pattern where if you [TS]

00:19:19 ◼   ► don't have careful queue management the [TS]

00:19:21 ◼   ► things that end up at the top of your [TS]

00:19:22 ◼   ► queue are the movies that you think you [TS]

00:19:24 ◼   ► ought to see but you aren't ever [TS]

00:19:26 ◼   ► actually motivated to see how is Johnnie [TS]

00:19:28 ◼   ► installs the queue that is definitely [TS]

00:19:30 ◼   ► that's part of their that's part of they [TS]

00:19:32 ◼   ► rely on that yeah that lot no they rely [TS]

00:19:35 ◼   ► on or not I mean but it happens you know [TS]

00:19:37 ◼   ► because you get you get a nice good flow [TS]

00:19:39 ◼   ► through the queue and then like you just [TS]

00:19:42 ◼   ► mismanagement leads to and the bunch of [TS]

00:19:44 ◼   ► movies that the real the psychology at [TS]

00:19:46 ◼   ► work there is that I find this and I [TS]

00:19:48 ◼   ► think other people find this too you [TS]

00:19:49 ◼   ► don't want to return a movie you haven't [TS]

00:19:51 ◼   ► seen because then you think you wasted [TS]

00:19:52 ◼   ► your time it's the the fallacy of sunk [TS]

00:19:53 ◼   ► costs there in reality what you should [TS]

00:19:55 ◼   ► just do is return the thing and get your [TS]

00:19:56 ◼   ► cue moving again but you're like I'm but [TS]

00:19:58 ◼   ► but I'm going to get it again like you [TS]

00:20:00 ◼   ► feel obligated to not return until you [TS]

00:20:01 ◼   ► watch it which is stupid but [TS]

00:20:03 ◼   ► that's what people do I'm in that [TS]

00:20:04 ◼   ► situation right now I have I'm on the [TS]

00:20:06 ◼   ► one disk and then screaming plan and [TS]

00:20:08 ◼   ► that one disk has been up there for four [TS]

00:20:10 ◼   ► weeks because it was an unmatched top of [TS]

00:20:13 ◼   ► the queue thing where I didn't realize [TS]

00:20:14 ◼   ► that was the top of the queue and yeah I [TS]

00:20:16 ◼   ► think it was like put there by my wife [TS]

00:20:18 ◼   ► and she's not watching and I'm not [TS]

00:20:19 ◼   ► watching itself but yeah I am still a [TS]

00:20:23 ◼   ► disc and streaming thing this this this [TS]

00:20:25 ◼   ► is why people are pissed about people [TS]

00:20:28 ◼   ► who are still dissing streaming they're [TS]

00:20:29 ◼   ► pissed about this thing is that as I [TS]

00:20:31 ◼   ► think a group are now as well the [TS]

00:20:33 ◼   ► streaming stuffs just not there yet like [TS]

00:20:34 ◼   ► my movie-watching as a person with kids [TS]

00:20:37 ◼   ► in a job and everything is that I watch [TS]

00:20:39 ◼   ► movie review shows to read movie reviews [TS]

00:20:40 ◼   ► online and when I see a current movie [TS]

00:20:42 ◼   ► that that looks like it has good reviews [TS]

00:20:43 ◼   ► I think I might want to see rather than [TS]

00:20:45 ◼   ► going to the movie theater to see it I [TS]

00:20:46 ◼   ► throw it on my Netflix queue because [TS]

00:20:47 ◼   ► Netflix nicely lets you add movies to [TS]

00:20:50 ◼   ► your queue even when there's still no [TS]

00:20:51 ◼   ► theater so you just save it and then [TS]

00:20:53 ◼   ► when it becomes available we'll go there [TS]

00:20:54 ◼   ► right there and then you know a couple [TS]

00:20:56 ◼   ► months later when it's available on [TS]

00:20:58 ◼   ► blu-ray or DVD blu-ray most of the time [TS]

00:21:01 ◼   ► for me now it comes to your house you [TS]

00:21:03 ◼   ► get to watch it the alternative is edit [TS]

00:21:06 ◼   ► your Netflix queue when it's in theater [TS]

00:21:07 ◼   ► and then wait four and a half years [TS]

00:21:08 ◼   ► maybe if you're lucky you get to CNN [TS]

00:21:11 ◼   ► streaming maybe six years or ten years [TS]

00:21:13 ◼   ► or God knows how it may never appear on [TS]

00:21:15 ◼   ► screaming and by the time it does you [TS]

00:21:16 ◼   ► you're not participating in the culture [TS]

00:21:18 ◼   ► like right everyone else is watching [TS]

00:21:20 ◼   ► this great movie that you really want to [TS]

00:21:22 ◼   ► see like the latest Coen Brothers movie [TS]

00:21:23 ◼   ► and you can't get to the theater to see [TS]

00:21:24 ◼   ► it so you're gonna wait for the comments [TS]

00:21:26 ◼   ► screaming you'll be waiting a long time [TS]

00:21:27 ◼   ► like you know a decade later like I [TS]

00:21:30 ◼   ► finally saw a serious man great are you [TS]

00:21:32 ◼   ► describing my life right now yeah so [TS]

00:21:34 ◼   ► that that's why I'm never leaving the [TS]

00:21:37 ◼   ► disc stop until the streaming has a [TS]

00:21:39 ◼   ► chance to come closer I also like the [TS]

00:21:42 ◼   ► fact that you can get blu-ray which is [TS]

00:21:43 ◼   ► the highest quality thing you can [TS]

00:21:44 ◼   ► usually download if you're downloading [TS]

00:21:45 ◼   ► illegally you can get blu-ray rips but [TS]

00:21:47 ◼   ► that's just you know a disembodied [TS]

00:21:48 ◼   ► version of a blu-ray so so yeah [TS]

00:21:53 ◼   ► hybl continue to get the discs because I [TS]

00:21:55 ◼   ► want to see first-run movies in its [TS]

00:21:56 ◼   ► somewhat reasonable timely fashion and I [TS]

00:21:58 ◼   ► don't really blame Netflix for the fact [TS]

00:22:02 ◼   ► that they can't get the people to agree [TS]

00:22:03 ◼   ► to the screaming contract is the media [TS]

00:22:05 ◼   ► company so that's my final point on the [TS]

00:22:06 ◼   ► Netflix I almost wrote a little thing [TS]

00:22:08 ◼   ► about it because I haven't written [TS]

00:22:09 ◼   ► anything for the web ages so I thought [TS]

00:22:11 ◼   ► maybe I should write this but it seemed [TS]

00:22:12 ◼   ► too obvious so I'll just chuck it out [TS]

00:22:14 ◼   ► here and a couple sentences ah [TS]

00:22:17 ◼   ► this Netflix quickster thing is like [TS]

00:22:19 ◼   ► another example of within the TV [TS]

00:22:23 ◼   ► industry business companies that people [TS]

00:22:26 ◼   ► love can't seem to stay in business TiVo [TS]

00:22:29 ◼   ► and Netflix for two examples people [TS]

00:22:31 ◼   ► loved TiVo people love Netflix like well [TS]

00:22:34 ◼   ► great you given the customers what they [TS]

00:22:35 ◼   ► want these are the shining stars as far [TS]

00:22:37 ◼   ► as the consumers are concerned of this [TS]

00:22:40 ◼   ► industry right and these companies that [TS]

00:22:43 ◼   ► people love just can't seem to get it [TS]

00:22:45 ◼   ► together they're in financial trouble [TS]

00:22:46 ◼   ► all the time they're forced to do things [TS]

00:22:47 ◼   ► that are bad for customers they start [TS]

00:22:49 ◼   ► TiVo's putting their ads all over the [TS]

00:22:50 ◼   ► things or devices getting slower Netflix [TS]

00:22:52 ◼   ► is constantly you know doing things that [TS]

00:22:54 ◼   ► people don't like and splitting their [TS]

00:22:56 ◼   ► business and you know and when companies [TS]

00:22:59 ◼   ► that people love can't stay in you know [TS]

00:23:01 ◼   ► can't stay in business or can't can't [TS]

00:23:03 ◼   ► thrive and grow the way we think they [TS]

00:23:05 ◼   ► should based on how much consumers like [TS]

00:23:07 ◼   ► their products that's a sign of an [TS]

00:23:09 ◼   ► unhealthy market that's a sign of too [TS]

00:23:11 ◼   ► much power concentrated seafood too few [TS]

00:23:13 ◼   ► places the content owners the cable [TS]

00:23:15 ◼   ► companies all the powers that are [TS]

00:23:16 ◼   ► aligned against TiVo and Netflix are [TS]

00:23:18 ◼   ► aligned against them because they're [TS]

00:23:19 ◼   ► incumbents with a you know a huge amount [TS]

00:23:22 ◼   ► of power over the pipes to your house [TS]

00:23:24 ◼   ► over ownership of the content or you [TS]

00:23:26 ◼   ► know relationships with the congeners [TS]

00:23:27 ◼   ► and they are leveraging that advantage [TS]

00:23:30 ◼   ► is the same way Microsoft leveraged [TS]

00:23:31 ◼   ► their ownership of the desktop to make [TS]

00:23:33 ◼   ► things worse for consumers but better [TS]

00:23:35 ◼   ► for them so this I would say the [TS]

00:23:36 ◼   ► television industry seems to be the most [TS]

00:23:38 ◼   ► sick the most you know industry that it [TS]

00:23:41 ◼   ► has the most problems movies television [TS]

00:23:42 ◼   ► you know combined you know music had a [TS]

00:23:45 ◼   ► similar problem but was sort of forced [TS]

00:23:47 ◼   ► into the future by Apple and here's an [TS]

00:23:50 ◼   ► example like this would be as if iTunes [TS]

00:23:52 ◼   ► came along and people loved it but [TS]

00:23:53 ◼   ► iTunes was crushed under the thumb of [TS]

00:23:54 ◼   ► big music lucky the music company's work [TS]

00:23:56 ◼   ► didn't have as much power as the TV and [TS]

00:23:59 ◼   ► movie industry seemed to and you know [TS]

00:24:02 ◼   ► the industry got crushed by enjoins [TS]

00:24:03 ◼   ► instead but this is an example where the [TS]

00:24:06 ◼   ► structure of the market is so horribly [TS]

00:24:08 ◼   ► lopsided that these great companies just [TS]

00:24:11 ◼   ► can't just can't get out you know TiVo [TS]

00:24:13 ◼   ► is being crushed by the stupid set-top [TS]

00:24:15 ◼   ► boxes that they're that are all worse [TS]

00:24:16 ◼   ► than Tebow and meanwhile TiVo's boxes [TS]

00:24:18 ◼   ► are getting worse on top of them [TS]

00:24:20 ◼   ► meeting in the middle you know our TiVo [TS]

00:24:23 ◼   ► will get really bad it also get kind of [TS]

00:24:24 ◼   ► mediocre and then everyone'll have [TS]

00:24:25 ◼   ► mediocre boxes and Netflix we all want [TS]

00:24:27 ◼   ► we know what we all want Netflix give me [TS]

00:24:29 ◼   ► the movies like if they could come out [TS]

00:24:30 ◼   ► exactly [TS]

00:24:30 ◼   ► the same time that's what consumers have [TS]

00:24:32 ◼   ► you ask them hey would you like it if [TS]

00:24:33 ◼   ► you could get a high-definition [TS]

00:24:35 ◼   ► streaming version of first-run movie for [TS]

00:24:37 ◼   ► a subscription price and maybe will be [TS]

00:24:39 ◼   ► more expensive than it is now would you [TS]

00:24:40 ◼   ► like that people say yeah every movie [TS]

00:24:42 ◼   ► that comes out yes every TV show that [TS]

00:24:43 ◼   ► comes out yes I don't I don't want to [TS]

00:24:45 ◼   ► have to know when something is airing on [TS]

00:24:47 ◼   ► a channel I don't want to have to [TS]

00:24:48 ◼   ► subscribe to a giant package of channels [TS]

00:24:50 ◼   ► I want you know maybe that can be [TS]

00:24:53 ◼   ► available but I would rather see them a [TS]

00:24:55 ◼   ► rather have more of an ala carte [TS]

00:24:57 ◼   ► selection and I would like to in real [TS]

00:24:58 ◼   ► time like we know what consumers want [TS]

00:24:59 ◼   ► but the industry is just not set up to [TS]

00:25:01 ◼   ► allow that some degree as I think I've [TS]

00:25:03 ◼   ► pointed out before the cost structure [TS]

00:25:05 ◼   ► the way it is now is the thing that [TS]

00:25:09 ◼   ► funds the shows of minority interest so [TS]

00:25:11 ◼   ► you wouldn't get to see all these cool [TS]

00:25:12 ◼   ► shows that you like if they weren't [TS]

00:25:13 ◼   ► subsidized by all the people paying for [TS]

00:25:14 ◼   ► like local sports or you know whatever [TS]

00:25:16 ◼   ► other channels they get but there has to [TS]

00:25:19 ◼   ► be a balance and right now the balance [TS]

00:25:21 ◼   ► is way on the side of the content owners [TS]

00:25:23 ◼   ► and the cable companies and you know the [TS]

00:25:25 ◼   ► movie industry and it's against [TS]

00:25:26 ◼   ► consumers and it's crushing or mutating [TS]

00:25:29 ◼   ► or damaging the companies that we all [TS]

00:25:31 ◼   ► love in this industry so that's my [TS]

00:25:36 ◼   ► further depressing take on the world of [TS]

00:25:40 ◼   ► television this reminds you the early [TS]

00:25:41 ◼   ► episodes were whenever we were done I [TS]

00:25:43 ◼   ► feel like I'm just crying take a nap [TS]

00:25:47 ◼   ► yeah I can't think of an industry that's [TS]

00:25:49 ◼   ► worse than this in this Dan Rowe music [TS]

00:25:51 ◼   ► seems to be getting better we even [TS]

00:25:53 ◼   ► gotten to the point where got rid of DRM [TS]

00:25:54 ◼   ► books books is not great but it's better [TS]

00:25:57 ◼   ► like nowadays when a new book comes out [TS]

00:25:59 ◼   ► I can be pretty sure I can get a Kindle [TS]

00:26:01 ◼   ► version of it you know [TS]

00:26:02 ◼   ► whereas now in a movie comes out I just [TS]

00:26:05 ◼   ► assumed there's I will not see streaming [TS]

00:26:07 ◼   ► versions i movie in my lifetime you know [TS]

00:26:09 ◼   ► maybe if you're lucky you know a couple [TS]

00:26:11 ◼   ► years and now it'll come out but it [TS]

00:26:12 ◼   ► depends on what deals and maybe it'll be [TS]

00:26:13 ◼   ► on streaming for a little while but then [TS]

00:26:14 ◼   ► won't be in the back of forget about the [TS]

00:26:16 ◼   ► back catalog you can't find that either [TS]

00:26:17 ◼   ► will I be able to even buy an HD version [TS]

00:26:20 ◼   ► why have to pirate it is just you know [TS]

00:26:23 ◼   ► it's ridiculous do you do you have do [TS]

00:26:25 ◼   ► you have the Apple TV I'm waiting for a [TS]

00:26:28 ◼   ► version 3 version 1 no way in hell I was [TS]

00:26:29 ◼   ► going to buy version 2 I took a [TS]

00:26:31 ◼   ► wait-and-see and then I came around to [TS]

00:26:32 ◼   ► on version 2 or thinking that's better [TS]

00:26:35 ◼   ► than my current Netflix box because [TS]

00:26:37 ◼   ► Netflix on TiVo so horrendous is almost [TS]

00:26:38 ◼   ► unusable even though as I said before I [TS]

00:26:40 ◼   ► used to do TiVo through Netflix just [TS]

00:26:42 ◼   ► because it was device that was on all [TS]

00:26:43 ◼   ► the time [TS]

00:26:44 ◼   ► and I didn't need to turn on another [TS]

00:26:46 ◼   ► device to do it because my ps3 as much [TS]

00:26:49 ◼   ► louder as the loudest thing in my [TS]

00:26:50 ◼   ► entertainment stack but lately I've been [TS]

00:26:52 ◼   ► watching TiVo on the PS the TiVo or [TS]

00:26:54 ◼   ► watching Netflix on the ps3 just because [TS]

00:26:56 ◼   ► the ps3 Netflix client actually works [TS]

00:26:59 ◼   ► and the wait a year in a day for my cue [TS]

00:27:01 ◼   ► to come up so I what I would like [TS]

00:27:04 ◼   ► probably is when the Apple TV 3 comes [TS]

00:27:06 ◼   ► out I will get it I'm hoping it will [TS]

00:27:08 ◼   ► still have no fan and then I will have a [TS]

00:27:09 ◼   ► completely silent device through which I [TS]

00:27:11 ◼   ► can watch Netflix I don't think I'll [TS]

00:27:13 ◼   ► ever buy I don't buy iTunes movies or [TS]

00:27:15 ◼   ► anything like that the only time we [TS]

00:27:17 ◼   ► bought any ones like that is for use on [TS]

00:27:18 ◼   ► the plane we put them on the iPods and [TS]

00:27:19 ◼   ► let the kids watch movies on the plane [TS]

00:27:21 ◼   ► so that's our only use of iTunes buying [TS]

00:27:24 ◼   ► the digital versions most of the time [TS]

00:27:25 ◼   ► I'm recording stuff from TV and HD or [TS]

00:27:28 ◼   ► I'm watching Netflix streaming I have a [TS]

00:27:31 ◼   ► question for you about gaming consoles [TS]

00:27:35 ◼   ► that's a whole - oh but yeah go ahead [TS]

00:27:37 ◼   ► but before there some I actually wanted [TS]

00:27:40 ◼   ► to tell you about right it's our first [TS]

00:27:42 ◼   ► sponsor it's help spot com seem most [TS]

00:27:47 ◼   ► hosted helpdesk solutions they started [TS]

00:27:49 ◼   ► 49 bucks a month per user that doesn't [TS]

00:27:52 ◼   ► seem like a lot but add that up 600 [TS]

00:27:54 ◼   ► bucks a year for a limited plan help [TS]

00:27:57 ◼   ► spot it they're different this is a [TS]

00:28:00 ◼   ► helpdesk application it has an owned [TS]

00:28:02 ◼   ► license model you buy it once you own it [TS]

00:28:04 ◼   ► forever and a single user license starts [TS]

00:28:07 ◼   ► at just 199 bucks [TS]

00:28:08 ◼   ► this allows for unlimited tickets per [TS]

00:28:10 ◼   ► agent it's flexible you download it you [TS]

00:28:12 ◼   ► run it yourself you host it yourself or [TS]

00:28:14 ◼   ► you have it hosted but you know some [TS]

00:28:17 ◼   ► people say well then 100 I know help so [TS]

00:28:19 ◼   ► what do I need here's the thing if you [TS]

00:28:21 ◼   ► have a business if you're doing any kind [TS]

00:28:23 ◼   ► of interaction with customers whether [TS]

00:28:24 ◼   ► you're you know a lot of web hosting [TS]

00:28:26 ◼   ► companies use this but any kind of [TS]

00:28:29 ◼   ► business that you have if you're an iOS [TS]

00:28:31 ◼   ► developer and you want to catch bugs if [TS]

00:28:32 ◼   ► you're have a website and you want to [TS]

00:28:34 ◼   ► wait for people to give you feedback if [TS]

00:28:35 ◼   ► you have a team of people who you all [TS]

00:28:37 ◼   ► want to respond you need something like [TS]

00:28:39 ◼   ► this and people would say well 100 99 [TS]

00:28:41 ◼   ► bucks you know and so I said to these [TS]

00:28:44 ◼   ► guys that said that you got to do some [TS]

00:28:45 ◼   ► awesome for listeners and even the guy [TS]

00:28:47 ◼   ► who runs the scene Landsman small [TS]

00:28:48 ◼   ► business runs it himself he says I've [TS]

00:28:50 ◼   ► got this crazy deal I'm going to do and [TS]

00:28:51 ◼   ► he did it I shock me shock me [TS]

00:28:53 ◼   ► help spot.com slash 5 by 5 you get a [TS]

00:28:56 ◼   ► hundred bucks off [TS]

00:28:57 ◼   ► your initial purchase it's a 99 bucks [TS]

00:29:00 ◼   ► for single user license that you own is [TS]

00:29:02 ◼   ► an amazing deal help spot calm such [TS]

00:29:04 ◼   ► five-by-five this will not last so if [TS]

00:29:07 ◼   ► you if you care at all about your [TS]

00:29:09 ◼   ► customers or your employees or yourself [TS]

00:29:11 ◼   ► do yourself a favor and go check this [TS]

00:29:13 ◼   ► out help spot.com slash 5 go check [TS]

00:29:21 ◼   ► are you there right now Johnny Reed hi [TS]

00:29:24 ◼   ► I'm waiting for you to ask me my game [TS]

00:29:26 ◼   ► console question it's 2011 it's [TS]

00:29:28 ◼   ► September 23rd of 2011 and I have not [TS]

00:29:33 ◼   ► owned a game console okay [TS]

00:29:36 ◼   ► the last game console that we do have a [TS]

00:29:38 ◼   ► Wii somewhere we played it a little bit [TS]

00:29:41 ◼   ► and we got that we fit thing and then [TS]

00:29:43 ◼   ► immediately but packed the whole thing [TS]

00:29:44 ◼   ► um put away so we didn't you know we [TS]

00:29:47 ◼   ► played a few games is fun [TS]

00:29:48 ◼   ► neat a neat thing but what would you [TS]

00:29:50 ◼   ► recommend to somebody get if they wanted [TS]

00:29:52 ◼   ► to get a game console in 2011 September [TS]

00:29:55 ◼   ► 23rd what would you recommend what [TS]

00:29:56 ◼   ► should they go and get you they wait for [TS]

00:29:57 ◼   ► the the new Xbox thing to come out so [TS]

00:30:00 ◼   ► you get an old ones they get a ps3 what [TS]

00:30:02 ◼   ► do you what do you what do you think [TS]

00:30:03 ◼   ► about this I'd have to do like an [TS]

00:30:05 ◼   ► extensive take a history sort of Anna [TS]

00:30:08 ◼   ► the doctor sense and figure I like what [TS]

00:30:11 ◼   ► what is their history with games and [TS]

00:30:13 ◼   ► what do they want to do with this new [TS]

00:30:14 ◼   ► one because the answer changes based on [TS]

00:30:16 ◼   ► their needs in their history with gaming [TS]

00:30:18 ◼   ► I see not it's not like a question where [TS]

00:30:21 ◼   ► you say why I want to get a personal [TS]

00:30:23 ◼   ► computer why should I get you should get [TS]

00:30:24 ◼   ► a Mac like it's not that simple it's not [TS]

00:30:25 ◼   ► that easy no so if you want me to [TS]

00:30:29 ◼   ► actually give you advice you can tell me [TS]

00:30:31 ◼   ► about your history and I can give you a [TS]

00:30:32 ◼   ► recommendation but I would say that game [TS]

00:30:34 ◼   ► consoles the three game consoles the [TS]

00:30:36 ◼   ► three traditional game consoles are [TS]

00:30:37 ◼   ► different enough now that what you pick [TS]

00:30:41 ◼   ► really depends on your history with [TS]

00:30:43 ◼   ► gaming and what you want out of the [TS]

00:30:44 ◼   ► device and I think you'd have to throw [TS]

00:30:45 ◼   ► in the iPad and other iOS gaming devices [TS]

00:30:48 ◼   ► in that mix as one of the possible [TS]

00:30:49 ◼   ► recommendations based on whatever this [TS]

00:30:51 ◼   ► person says about the gaming okay [TS]

00:30:53 ◼   ► what would you say is your favorite [TS]

00:30:56 ◼   ► right now I I don't have a favorite [TS]

00:31:00 ◼   ► console I've been a big console fan for [TS]

00:31:03 ◼   ► a long long time my my emotional [TS]

00:31:07 ◼   ► favorite like I have to pick you know [TS]

00:31:10 ◼   ► people people have their favorites for [TS]

00:31:11 ◼   ► generation it was whether you were Sega [TS]

00:31:13 ◼   ► Nintendo because that was the battle [TS]

00:31:14 ◼   ► battle not obviously new tennis a lot of [TS]

00:31:16 ◼   ► money mr. right [TS]

00:31:17 ◼   ► Nintendo obviously yeah and then later [TS]

00:31:20 ◼   ► it was PlayStation versus Nintendo and [TS]

00:31:23 ◼   ► then there was Xbox versus PlayStation [TS]

00:31:24 ◼   ► and so on and so forth so my allegiance [TS]

00:31:27 ◼   ► has always been within Tendo and [TS]

00:31:29 ◼   ► continues to be emotionally speaking it [TS]

00:31:30 ◼   ► doesn't mean I think they've had the [TS]

00:31:31 ◼   ► best product all the time and I [TS]

00:31:33 ◼   ► certainly doesn't mean that I agree with [TS]

00:31:34 ◼   ► all their business decisions because [TS]

00:31:35 ◼   ► they really screwed the pooch many times [TS]

00:31:37 ◼   ► in these various console wars but I like [TS]

00:31:40 ◼   ► I'm a big fan of their first party games [TS]

00:31:43 ◼   ► and with the exception of the team that [TS]

00:31:46 ◼   ► made ICO and Shadow of the Colossus on [TS]

00:31:47 ◼   ► the PlayStation no other team from any [TS]

00:31:51 ◼   ► other vendor including Bungie and halo [TS]

00:31:52 ◼   ► has the same loyalty in my heart as I [TS]

00:31:57 ◼   ► have to Miyamoto and all those people [TS]

00:31:59 ◼   ► who made the the first part Nintendo [TS]

00:32:01 ◼   ► games so I'm a Nintendo guy but I have a [TS]

00:32:04 ◼   ► PlayStation of PlayStation 3 PlayStation [TS]

00:32:06 ◼   ► 2 we and a Gamecube and I've never had [TS]

00:32:10 ◼   ► any of the Xbox things for reasons [TS]

00:32:12 ◼   ► related to something that I mentioned it [TS]

00:32:16 ◼   ► done and I was like show number three [TS]

00:32:17 ◼   ► and it was the first negative review [TS]

00:32:19 ◼   ► that we got people didn't like the fact [TS]

00:32:20 ◼   ► that was bringing up Hitler so we'll [TS]

00:32:22 ◼   ► bring it up again you can go back and [TS]

00:32:23 ◼   ► listen to that show for the my [TS]

00:32:25 ◼   ► ridiculous and now actually about why I [TS]

00:32:27 ◼   ► don't have Xbox my house so reddit or [TS]

00:32:32 ◼   ► Windows 8 yeah I think I think we should [TS]

00:32:35 ◼   ► is there more to say there is I just [TS]

00:32:37 ◼   ► want to mean what I was doing last time [TS]

00:32:39 ◼   ► was just going through my sort of [TS]

00:32:41 ◼   ► stream-of-consciousness notes that I [TS]

00:32:42 ◼   ► took while watching the video it was the [TS]

00:32:45 ◼   ► 8 great traits of Metro apps the poorly [TS]

00:32:47 ◼   ► named poorly titled video that really [TS]

00:32:50 ◼   ► just explains the philosophy behind [TS]

00:32:51 ◼   ► Metro I didn't get through all them so I [TS]

00:32:53 ◼   ► just want to finish them up then I [TS]

00:32:54 ◼   ► really organized in any way except for a [TS]

00:32:56 ◼   ► sort of chronologically as we go along [TS]

00:32:59 ◼   ► with the presentation super so in build [TS]

00:33:03 ◼   ► and analyze Marco had some good points [TS]

00:33:06 ◼   ► and I have these in the beginning here [TS]

00:33:08 ◼   ► first of all I loved I loved how Metro [TS]

00:33:11 ◼   ► and the Windows 8 thing is getting like [TS]

00:33:13 ◼   ► other 5x5 host riled up about this [TS]

00:33:16 ◼   ► because it show I mean when when have [TS]

00:33:17 ◼   ► you seen any kind of excitement about [TS]

00:33:19 ◼   ► the content of something that Microsoft [TS]

00:33:22 ◼   ► is doing not like the business strategy [TS]

00:33:23 ◼   ► or the implications for the industry [TS]

00:33:25 ◼   ► like a product they made that's [TS]

00:33:26 ◼   ► interesting enough for us to want to [TS]

00:33:27 ◼   ► talk about it right right that that's [TS]

00:33:30 ◼   ► that should be heartening for Microsoft [TS]

00:33:32 ◼   ► like the Alan Kay thing I think it was [TS]

00:33:34 ◼   ► him who said the Macintosh is the first [TS]

00:33:35 ◼   ► computer good enough to criticize and [TS]

00:33:37 ◼   ► people always ask me why don't you [TS]

00:33:39 ◼   ► review windows or talk about Windows [TS]

00:33:41 ◼   ► stuff and stuff like that most of the [TS]

00:33:42 ◼   ► time it's because I think it's not even [TS]

00:33:44 ◼   ► worth criticizing but Windows 8 is [TS]

00:33:46 ◼   ► definitely worth criticizing Mike and I [TS]

00:33:48 ◼   ► have been or talking about criticizing [TS]

00:33:50 ◼   ► is just like why all right it's worth [TS]

00:33:52 ◼   ► thinking about analytically interesting [TS]

00:33:55 ◼   ► enough to engage your attention and his [TS]

00:33:59 ◼   ► the more the points in he had I really [TS]

00:34:01 ◼   ► like was how the metro UI scales to a [TS]

00:34:03 ◼   ► complicated application because they [TS]

00:34:06 ◼   ► didn't didn't show that much they showed [TS]

00:34:07 ◼   ► like here's the world's simplest you [TS]

00:34:09 ◼   ► know demo newsreader application you [TS]

00:34:11 ◼   ► know it's as if used you only saw cocoa [TS]

00:34:14 ◼   ► app that showed you like the Currency [TS]

00:34:15 ◼   ► Converter example from way back one you [TS]

00:34:17 ◼   ► say well so how do I use cocoa to make [TS]

00:34:18 ◼   ► like a complicated application like you [TS]

00:34:20 ◼   ► know Photoshop person could I even do [TS]

00:34:21 ◼   ► that right with Metro they I think a lot [TS]

00:34:25 ◼   ► of the question comes from the fact that [TS]

00:34:27 ◼   ► the demo apps they showed you were [TS]

00:34:29 ◼   ► intentionally simple and they do want it [TS]

00:34:30 ◼   ► to be simple like an iOS app but you can [TS]

00:34:32 ◼   ► see like a sophisticated iPad app even [TS]

00:34:35 ◼   ► something like the iPad Twitter app like [TS]

00:34:36 ◼   ► that's a pretty complicated application [TS]

00:34:38 ◼   ► in terms of the things you can do with [TS]

00:34:39 ◼   ► it and the different UI controls and the [TS]

00:34:41 ◼   ► gesture is like you can build up iOS UI [TS]

00:34:44 ◼   ► to be pretty complicated that may be [TS]

00:34:45 ◼   ► true of Metro true but it's hard to tell [TS]

00:34:47 ◼   ► from the demos because the demos are [TS]

00:34:49 ◼   ► necessarily simple and if you just look [TS]

00:34:51 ◼   ► at those squares with little text and a [TS]

00:34:52 ◼   ► picture and um you're like yeah but how [TS]

00:34:54 ◼   ► do I make like a real like a big honkin [TS]

00:34:57 ◼   ► application on that and so that's an [TS]

00:34:59 ◼   ► open question huh I think it's I don't I [TS]

00:35:04 ◼   ► don't condemn it for that because the [TS]

00:35:06 ◼   ► demos have to be simple you have to show [TS]

00:35:07 ◼   ► here's how you make a central [TS]

00:35:09 ◼   ► application that shows a list of items [TS]

00:35:10 ◼   ► or here's how you show a bunch of photos [TS]

00:35:11 ◼   ► being displayed or a really simple email [TS]

00:35:13 ◼   ► app it's not their job to build a solid [TS]

00:35:15 ◼   ► I've yet to build a complicated [TS]

00:35:17 ◼   ► application now the question is it's [TS]

00:35:18 ◼   ► always Microsoft gonna make you know the [TS]

00:35:20 ◼   ► equivalent of pages on on the iPad you [TS]

00:35:22 ◼   ► know leading to word for metro and show [TS]

00:35:25 ◼   ► us show us the way how do you take a [TS]

00:35:28 ◼   ► full-featured [TS]

00:35:29 ◼   ► desktop caliber application and adapt it [TS]

00:35:32 ◼   ► to this context taking advantage of the [TS]

00:35:34 ◼   ► things you know yeah obviously not going [TS]

00:35:35 ◼   ► to Porter wholesale bring all the [TS]

00:35:36 ◼   ► features but how do you fit that in [TS]

00:35:38 ◼   ► that's kind of [TS]

00:35:38 ◼   ► to Microsoft to show everybody right now [TS]

00:35:40 ◼   ► that was kind of saying here are the [TS]

00:35:42 ◼   ► rules of this new universe and here is [TS]

00:35:43 ◼   ► some simple examples within it let me [TS]

00:35:49 ◼   ► dig about dashboards the the risk of [TS]

00:35:51 ◼   ► Metro is that it ends up being like [TS]

00:35:52 ◼   ► dashboard like I think it was mostly [TS]

00:35:54 ◼   ► thinking like on PCs on Windows and PC [TS]

00:35:56 ◼   ► it's like well I've got my Windows 8 [TS]

00:35:58 ◼   ► thing here which looks like Windows 7 [TS]

00:35:59 ◼   ► but with a few other little thingies and [TS]

00:36:01 ◼   ► then if I hit this little thing this [TS]

00:36:03 ◼   ► other thing comes up it looks like Metro [TS]

00:36:05 ◼   ► and yeah I looked at it a few times and [TS]

00:36:06 ◼   ► let it stop going there like dashboard [TS]

00:36:08 ◼   ► yeah although I I have a dashboard fan I [TS]

00:36:11 ◼   ► use it constantly but I can understand [TS]

00:36:12 ◼   ► how people if they don't ever find a use [TS]

00:36:14 ◼   ► for it it's out of sight and out of mind [TS]

00:36:16 ◼   ► what do you use on dashboard at my home [TS]

00:36:19 ◼   ► Mac I have let's look uh Oh Mac I just [TS]

00:36:21 ◼   ► have a bunch of clocks stock ticker [TS]

00:36:23 ◼   ► calculator weather calendar and [TS]

00:36:26 ◼   ► dictionary dictionary I use the most and [TS]

00:36:27 ◼   ► I don't look aboard figure out how it's [TS]

00:36:30 ◼   ► spelled or whatever little dictionary [TS]

00:36:31 ◼   ► like Google is better than the [TS]

00:36:32 ◼   ► dictionary for you if you want know how [TS]

00:36:33 ◼   ► to word is spelled put it into google [TS]

00:36:35 ◼   ► visible say did you mean I'd love that [TS]

00:36:36 ◼   ► lied if you want to know the definition [TS]

00:36:39 ◼   ► put it into the little dictionary app [TS]

00:36:41 ◼   ► and when it work I actually use it as a [TS]

00:36:44 ◼   ► dashboard so this is a feature that I [TS]

00:36:46 ◼   ► didn't think I would ever use remember [TS]

00:36:47 ◼   ► like and I was in with a 10-5 I think [TS]

00:36:50 ◼   ► maybe was just a Safari release with a [TS]

00:36:52 ◼   ► web clips thing yes you could sort of [TS]

00:36:54 ◼   ► rubber band around my section of a web [TS]

00:36:56 ◼   ► page is later like a dashboard widget [TS]

00:36:58 ◼   ► out of it and show like okay I'm rubber [TS]

00:36:59 ◼   ► band around Garfield and now every day [TS]

00:37:00 ◼   ► when I go to this thing I go see [TS]

00:37:02 ◼   ► Garfield strip right like it's dumb and [TS]

00:37:06 ◼   ► later they refined it to not to not just [TS]

00:37:08 ◼   ► rubber banding around stuff but you it [TS]

00:37:09 ◼   ► would just do like the block region [TS]

00:37:11 ◼   ► selection you know here's this content [TS]

00:37:12 ◼   ► block well I finally started using that [TS]

00:37:15 ◼   ► at work because at work we have tons of [TS]

00:37:17 ◼   ► graphs and people care about server-side [TS]

00:37:20 ◼   ► stuff a ganglia graphing cacti just [TS]

00:37:22 ◼   ► similar things and graphite there's [TS]

00:37:24 ◼   ► another graphing app and they're spread [TS]

00:37:26 ◼   ► all over a whole bunch of different [TS]

00:37:27 ◼   ► servers and whole bunch different web [TS]

00:37:28 ◼   ► pages and we have lots and lots of [TS]

00:37:30 ◼   ► graphs ah now I could you know have all [TS]

00:37:34 ◼   ► those web pages open in tabs permanently [TS]

00:37:36 ◼   ► and shuffle through them but like a lot [TS]

00:37:38 ◼   ► of them Auto refresh and when they Auto [TS]

00:37:39 ◼   ► refresh especially gangly it doesn't [TS]

00:37:41 ◼   ► always scroll to the same position so [TS]

00:37:42 ◼   ► now you're at the top of the big screen [TS]

00:37:44 ◼   ► full of 100 graphs and like I just want [TS]

00:37:46 ◼   ► these seven graphs at this size and [TS]

00:37:47 ◼   ► that's what I want to see so what I do [TS]

00:37:49 ◼   ► is make a local HTML file [TS]

00:37:51 ◼   ► and put in just the three or four graphs [TS]

00:37:53 ◼   ► that they want and rather than arranging [TS]

00:37:55 ◼   ► those graphs in an HTML file keeping a [TS]

00:37:57 ◼   ► giant browser window open I just do the [TS]

00:37:58 ◼   ► open and dashboard thing it's like to [TS]

00:38:01 ◼   ► each one of those graphs and then I [TS]

00:38:02 ◼   ► arrange the graphs on my little [TS]

00:38:03 ◼   ► dashboard so when I put my cursor into [TS]

00:38:05 ◼   ► the corner I see all the graphs that are [TS]

00:38:07 ◼   ► relevant may at the current time in the [TS]

00:38:09 ◼   ► sizes that I want arranged the way I [TS]

00:38:10 ◼   ► want Auto refreshing because they're [TS]

00:38:11 ◼   ► derived from local HTML files with like [TS]

00:38:13 ◼   ► a meta refresh header in them that [TS]

00:38:14 ◼   ► cycles through them it's great it's way [TS]

00:38:16 ◼   ► better than any solution that I've ever [TS]

00:38:19 ◼   ► had for let me quickly look at how these [TS]

00:38:21 ◼   ► servers are doing in these aspects and [TS]

00:38:22 ◼   ► then get it at them away you know [TS]

00:38:24 ◼   ► because if you put it in a browser tab [TS]

00:38:26 ◼   ► it gets buried underneath other stuff [TS]

00:38:28 ◼   ► where it gets closed or you have to [TS]

00:38:29 ◼   ► scroll around it's just a mess but [TS]

00:38:30 ◼   ► dashboard is so much it's it is like a [TS]

00:38:32 ◼   ► dashboard of you know they have these [TS]

00:38:33 ◼   ► for like Knox and other you know control [TS]

00:38:38 ◼   ► centers where you need to see a bunch of [TS]

00:38:39 ◼   ► stuff at once but this is this is one [TS]

00:38:40 ◼   ► that's on your computer you know so [TS]

00:38:41 ◼   ► obviously this is not a common problem [TS]

00:38:44 ◼   ► that people have but if you work in [TS]

00:38:45 ◼   ► server-side software I highly recommend [TS]

00:38:48 ◼   ► giving that a try all right we're still [TS]

00:38:53 ◼   ► go back to news-8 so Microsoft Microsoft [TS]

00:38:57 ◼   ► Windows 8 yes [TS]

00:38:59 ◼   ► so resuming I know it's one of the [TS]

00:39:00 ◼   ► things they said on the on the stage [TS]

00:39:01 ◼   ► this is the middle presentation sorry [TS]

00:39:03 ◼   ► lesson listened to the last episode and [TS]

00:39:04 ◼   ► pretend it ends in the start right here [TS]

00:39:06 ◼   ► they said every single pixel is for your [TS]

00:39:09 ◼   ► app it's like every single pixel on the [TS]

00:39:12 ◼   ► screen of I guess they're using a tablet [TS]

00:39:13 ◼   ► in this example write this for your app [TS]

00:39:15 ◼   ► there's no status bar and chrome ish [TS]

00:39:16 ◼   ► stuff there's no other other things on [TS]

00:39:19 ◼   ► the screen like you literally have from [TS]

00:39:21 ◼   ► the upper or left to the bottom right [TS]

00:39:22 ◼   ► and just draw whatever you want on that [TS]

00:39:24 ◼   ► thing we will not mess with you right [TS]

00:39:25 ◼   ► and that is as many other things that [TS]

00:39:28 ◼   ► they've done in this presentation is the [TS]

00:39:29 ◼   ► antithesis of what Microsoft has ever [TS]

00:39:31 ◼   ► done before because their entire history [TS]

00:39:33 ◼   ► with both our applications and their [TS]

00:39:35 ◼   ► operating system has been the addition [TS]

00:39:37 ◼   ► of panes and windows and toolbars and [TS]

00:39:40 ◼   ► widgets and just they are constantly [TS]

00:39:42 ◼   ► adding crap like you've seen the [TS]

00:39:43 ◼   ► humorous screenshots where they show [TS]

00:39:44 ◼   ► like Microsoft Word with every single [TS]

00:39:45 ◼   ► toolbar enabled me was like I'll enough [TS]

00:39:47 ◼   ► room for four characters of text and the [TS]

00:39:49 ◼   ► rest of the thing is just a giant UI and [TS]

00:39:50 ◼   ► the ribbon thing was trying to address [TS]

00:39:52 ◼   ► that so they've got a bunch of tabs on [TS]

00:39:53 ◼   ► their thing rearrange the toolbars like [TS]

00:39:55 ◼   ► a fancy or different toolbar but you [TS]

00:39:58 ◼   ► know a window where the Vista had that [TS]

00:40:00 ◼   ► sidebar thing and they have the quick [TS]

00:40:02 ◼   ► bar and the task [TS]

00:40:03 ◼   ► and has marking go to levels in Windows [TS]

00:40:05 ◼   ► 95 then they rearranged it in Windows 7 [TS]

00:40:07 ◼   ► they were constantly a like that's how [TS]

00:40:09 ◼   ► you measured progress in your operating [TS]

00:40:12 ◼   ► system what geegaw did they add to this [TS]

00:40:14 ◼   ► application or to this operating system [TS]

00:40:15 ◼   ► that kind of gets back to my point at [TS]

00:40:17 ◼   ► the end of the line review is that reach [TS]

00:40:19 ◼   ► the point where desktop operating [TS]

00:40:21 ◼   ► systems aren't judged based on how many [TS]

00:40:23 ◼   ► geegaws and panes and new things on the [TS]

00:40:26 ◼   ► screen you can click they add now we're [TS]

00:40:27 ◼   ► judging them by how much stuff do you [TS]

00:40:28 ◼   ► remove not not removing the interface [TS]

00:40:30 ◼   ► only but also removing concepts that [TS]

00:40:34 ◼   ► were rooted in technology decisions that [TS]

00:40:37 ◼   ► were decades old and now can be [TS]

00:40:39 ◼   ► revisited so like mental clutter and [TS]

00:40:41 ◼   ► concepts you don't have to deal with [TS]

00:40:42 ◼   ► anymore remove them sober judge it's [TS]

00:40:44 ◼   ► like reversing the sequence iOS [TS]

00:40:46 ◼   ► obviously is the you know a huge [TS]

00:40:48 ◼   ► reversal an epoch you got to start fresh [TS]

00:40:49 ◼   ► it didn't have to chop everything down [TS]

00:40:50 ◼   ► one at a time but I think Microsoft is [TS]

00:40:53 ◼   ► now at that point with Windows 2 where [TS]

00:40:54 ◼   ► they're saying let's not add let's stop [TS]

00:40:57 ◼   ► adding crap let's take things away and [TS]

00:40:59 ◼   ► they've sort of done the iOS things [TS]

00:41:00 ◼   ► let's take everything away it's no menu [TS]

00:41:02 ◼   ► bar there's no menus there's no scroll [TS]

00:41:03 ◼   ► buzz there's no you know just remove [TS]

00:41:04 ◼   ► everything start fresh and you get the [TS]

00:41:06 ◼   ► entire screen right now it was kind of [TS]

00:41:09 ◼   ► funny that Microsoft still couldn't [TS]

00:41:12 ◼   ► resist adding crap like this this is the [TS]

00:41:14 ◼   ► new philosophy right and well obviously [TS]

00:41:17 ◼   ► the Windows desktop hiding underneath it [TS]

00:41:19 ◼   ► so that's their big out like you know oh [TS]

00:41:21 ◼   ► yeah you can click this thing you're [TS]

00:41:22 ◼   ► back to the Windows well no wait wait a [TS]

00:41:23 ◼   ► minute I've read some things that have [TS]

00:41:25 ◼   ► come out since our last show did where [TS]

00:41:29 ◼   ► we talked about this that have actually [TS]

00:41:31 ◼   ► said that the Windows desktop what we [TS]

00:41:34 ◼   ► think of as you know all of what we [TS]

00:41:37 ◼   ► would see if you used a currently [TS]

00:41:39 ◼   ► released version of Windows and probably [TS]

00:41:41 ◼   ► everything prior that that what we think [TS]

00:41:44 ◼   ► of as Windows today prior to Metro that [TS]

00:41:47 ◼   ► is actually not loaded and none of that [TS]

00:41:50 ◼   ► code is loaded or exists or runs until [TS]

00:41:53 ◼   ► or unless you launch that Windows [TS]

00:41:56 ◼   ► desktop the aside from Metro in other [TS]

00:41:59 ◼   ► words Metro is truly its own separate [TS]

00:42:01 ◼   ► thing and and even the code isn't loaded [TS]

00:42:04 ◼   ► for the traditional Windows desktop and [TS]

00:42:07 ◼   ► unless you launch that the Metro is not [TS]

00:42:11 ◼   ► really as well so Metro isn't like a [TS]

00:42:13 ◼   ► shell on top of it or another an edition [TS]

00:42:15 ◼   ► players by saying last show like they're [TS]

00:42:17 ◼   ► more like siblings okay and which one [TS]

00:42:19 ◼   ► gets launched first you know the other [TS]

00:42:21 ◼   ► one isn't running but but I'm saying [TS]

00:42:22 ◼   ► it's there well hazel didn't so they [TS]

00:42:24 ◼   ► couldn't do what I always did which is [TS]

00:42:25 ◼   ► there's no way to get Mac os10 on your [TS]

00:42:27 ◼   ► iPad like we don't have a button there [TS]

00:42:28 ◼   ► you set a fine [TS]

00:42:29 ◼   ► right so that in typical Microsoft [TS]

00:42:31 ◼   ► action they couldn't abandon but even [TS]

00:42:32 ◼   ► within metro they could not resist [TS]

00:42:34 ◼   ► adding a little widget II thing and in [TS]

00:42:37 ◼   ► fact the fact that they edited on the [TS]

00:42:38 ◼   ► side like so [TS]

00:42:39 ◼   ► the the top and the bottom or for the [TS]

00:42:42 ◼   ► application and the the left in the [TS]

00:42:44 ◼   ► right side or for the system I make if [TS]

00:42:45 ◼   ► you're looking at a tablet screen so on [TS]

00:42:48 ◼   ► the right side they have this thing [TS]

00:42:49 ◼   ► called charms or if you swipe in from [TS]

00:42:51 ◼   ► the right side this little slide view [TS]

00:42:53 ◼   ► looks kind of like the Vista sidebar [TS]

00:42:54 ◼   ► comes out with a buncha icons and that's [TS]

00:42:55 ◼   ► what's that that's a gigawatts a pain [TS]

00:42:57 ◼   ► with a bunch of stuff in it with little [TS]

00:42:59 ◼   ► things you know even though every single [TS]

00:43:01 ◼   ► pixel is for your app they they love to [TS]

00:43:04 ◼   ► add stuff like that yeah and if you [TS]

00:43:06 ◼   ► think about Apple Apple didn't do that [TS]

00:43:08 ◼   ► like they resisted that as long as they [TS]

00:43:09 ◼   ► could they had to add something for [TS]

00:43:11 ◼   ► multi application switching so now you [TS]

00:43:13 ◼   ► know double tap on home a thing slides [TS]

00:43:14 ◼   ► up but they didn't do that in version 1 [TS]

00:43:16 ◼   ► version 1 that just like is it tapping [TS]

00:43:18 ◼   ► the icon something launches when you [TS]

00:43:19 ◼   ► close it it goes back you have a bunch [TS]

00:43:20 ◼   ► of icons this no folders there's no [TS]

00:43:22 ◼   ► things popping out of the side there's [TS]

00:43:24 ◼   ► no shelf there's no tray there's no [TS]

00:43:26 ◼   ► notifications there's no multi you know [TS]

00:43:27 ◼   ► they really stripped it down the edit [TS]

00:43:29 ◼   ► back slowly now from day one [TS]

00:43:31 ◼   ► Microsoft is coming out with well you [TS]

00:43:33 ◼   ► got your charms on the right hand side [TS]

00:43:34 ◼   ► right that's a horrible name by the way [TS]

00:43:36 ◼   ► charms I forget what's on the left side [TS]

00:43:42 ◼   ► but but they did try to give the entire [TS]

00:43:45 ◼   ► screen to the app but that means they [TS]

00:43:46 ◼   ► needs to be if you're given the whole [TS]

00:43:47 ◼   ► screen to the app it needs to be some [TS]

00:43:49 ◼   ► way to activate these things right and [TS]

00:43:52 ◼   ► when they were showing the demos at [TS]

00:43:53 ◼   ► first they were doing the you just swipe [TS]

00:43:55 ◼   ► in from the right side this is again on [TS]

00:43:56 ◼   ► a tablet so swiping from the right side [TS]

00:43:58 ◼   ► and there's your charms or whatever you [TS]

00:44:00 ◼   ► know other things you can get from the [TS]

00:44:01 ◼   ► swiping upper left right and so I said [TS]

00:44:03 ◼   ► oh they must have touch sensors in the [TS]

00:44:06 ◼   ► wait for it everybody should I say it [TS]

00:44:08 ◼   ► the right way the wrong way I like it [TS]

00:44:10 ◼   ► when you say it the wrong way I can try [TS]

00:44:14 ◼   ► to think about it a new way comebacks [TS]

00:44:15 ◼   ► another person as though I come with the [TS]

00:44:18 ◼   ► new way every week yeah that's what I [TS]

00:44:21 ◼   ► was thinking that they were adding touch [TS]

00:44:22 ◼   ► sensors you know beneath the plastic [TS]

00:44:24 ◼   ► trim of the the tablet I like although [TS]

00:44:26 ◼   ► if you make a Windows 8 tab [TS]

00:44:27 ◼   ► you must have they had those censors who [TS]

00:44:29 ◼   ► had that the touchpad have that somebody [TS]

00:44:31 ◼   ► the pre certainly had that little swipe [TS]

00:44:33 ◼   ► area yeah on bottom and I think I don't [TS]

00:44:36 ◼   ► know the touch I didn't I didn't buy a [TS]

00:44:38 ◼   ► touch pad for 99 bucks oh I don't know [TS]

00:44:39 ◼   ► the touch but I had one but I thought [TS]

00:44:41 ◼   ► that was interesting they were [TS]

00:44:42 ◼   ► committing to like at an OS level you [TS]

00:44:46 ◼   ► had to have this touch area on the edge [TS]

00:44:47 ◼   ► but my understanding that is not the [TS]

00:44:49 ◼   ► case that they do not require you to [TS]

00:44:51 ◼   ► have any touch sensors anywhere except [TS]

00:44:54 ◼   ► for on the screen and in fact what [TS]

00:44:56 ◼   ► they're doing is taking a one pixel [TS]

00:44:58 ◼   ► border of the entire screen and saying [TS]

00:45:01 ◼   ► if you swipe across that border or [TS]

00:45:04 ◼   ► something if you they're basically using [TS]

00:45:06 ◼   ► the screen to figure out when you're [TS]

00:45:08 ◼   ► swiping in from the top bottom left and [TS]

00:45:10 ◼   ► right someone the chatroom can correct [TS]

00:45:12 ◼   ► me I don't think that's the case but my [TS]

00:45:14 ◼   ► understanding from watching this demo is [TS]

00:45:15 ◼   ► they are not required to put touches [TS]

00:45:18 ◼   ► anywhere except for the screen and [TS]

00:45:19 ◼   ► Windows 8 will figure out that you [TS]

00:45:21 ◼   ► swiped in from the left or even from the [TS]

00:45:24 ◼   ► top ran from the bottom to activate [TS]

00:45:25 ◼   ► things which is a little bit touchy [TS]

00:45:27 ◼   ► because that you're wasting all the [TS]

00:45:28 ◼   ► finger movement until you hit screen and [TS]

00:45:30 ◼   ► then it's got a sense that you're [TS]

00:45:31 ◼   ► swiping in versus I simply placed my [TS]

00:45:34 ◼   ► finger on the far edge of the screen and [TS]

00:45:36 ◼   ► moved like what if you want to move [TS]

00:45:37 ◼   ► something that's touching the edge of [TS]

00:45:38 ◼   ► the screen and you happen to stick your [TS]

00:45:40 ◼   ► finger on the edge of the screen trying [TS]

00:45:43 ◼   ► to move the thing of the things you [TS]

00:45:44 ◼   ► swiped in from the right maril I don't [TS]

00:45:46 ◼   ► know I have to try but my my being down [TS]

00:45:51 ◼   ► on this technique comes from watching a [TS]

00:45:54 ◼   ► represent who's who we had to do Windows [TS]

00:45:56 ◼   ► 8 demos constantly trying to swipe in [TS]

00:45:58 ◼   ► from left swipe it like they're trying [TS]

00:45:59 ◼   ► to look casual but they have to keep [TS]

00:46:01 ◼   ► calling it the thing because it's not [TS]

00:46:02 ◼   ► it's not taking their first activation [TS]

00:46:04 ◼   ► and that doesn't look good like when the [TS]

00:46:05 ◼   ► iPhone was first demoed there was less [TS]

00:46:08 ◼   ► of that fumbling like the person who was [TS]

00:46:10 ◼   ► demoing it I think it was Steve Jobs [TS]

00:46:11 ◼   ► might have been somebody else it was not [TS]

00:46:14 ◼   ► unsuccessful with with a gesture and [TS]

00:46:15 ◼   ► these are not rare obscured gestures [TS]

00:46:17 ◼   ► like pinch and twist or any other weird [TS]

00:46:19 ◼   ► thing like that this is supposed to be [TS]

00:46:20 ◼   ► the most calm its equivalent of hitting [TS]

00:46:21 ◼   ► the cone the HOME key on an iOS device [TS]

00:46:23 ◼   ► bring up the system UI swipe in from the [TS]

00:46:26 ◼   ► left or right side and that's an [TS]

00:46:28 ◼   ► essential feature for task switching and [TS]

00:46:29 ◼   ► for other things that we get to in a [TS]

00:46:30 ◼   ► little bit so on a really common gesture [TS]

00:46:34 ◼   ► like that being awkward enough to the [TS]

00:46:35 ◼   ► people who invented this thing are [TS]

00:46:37 ◼   ► fumbling a stage a demo does not bode [TS]

00:46:38 ◼   ► well for the decision to not require [TS]

00:46:41 ◼   ► hardware [TS]

00:46:41 ◼   ► and not require touch sensors anywhere [TS]

00:46:43 ◼   ► but the screen you know so that was that [TS]

00:46:48 ◼   ► was disheartening to me I liked their [TS]

00:46:50 ◼   ► idea of system UI and the sight like [TS]

00:46:51 ◼   ► having having a system it's good for [TS]

00:46:53 ◼   ► Microsoft like we come up with the [TS]

00:46:54 ◼   ► system and this is what it is and it's [TS]

00:46:55 ◼   ► sensible and we think it will work but [TS]

00:46:57 ◼   ► their chosen implementation for those [TS]

00:47:00 ◼   ► activation gestures I think is highly [TS]

00:47:02 ◼   ► suspect sure what else do we have [TS]

00:47:09 ◼   ► oh this was already brought up I think [TS]

00:47:11 ◼   ► in a previous show but I had that I had [TS]

00:47:13 ◼   ► another note for it I mean notes here of [TS]

00:47:14 ◼   ► their constant avoiding of mentioning [TS]

00:47:16 ◼   ► iOS should be iPad windows-based you [TS]

00:47:19 ◼   ► know etc tablets how many of you have [TS]

00:47:22 ◼   ► rearranged icons on some system like it [TS]

00:47:26 ◼   ► must have taken months of training for [TS]

00:47:28 ◼   ► them to you know electric shock collars [TS]

00:47:30 ◼   ► for them to not say iOS iPad or iPhone [TS]

00:47:32 ◼   ► but they managed to do it so next one is [TS]

00:47:37 ◼   ► the landscape orientation they decided [TS]

00:47:41 ◼   ► did landscape orientation is the sort of [TS]

00:47:44 ◼   ► the default and I did all the testing [TS]

00:47:46 ◼   ► based on people gripping a like a [TS]

00:47:47 ◼   ► steering wheel you know like you're [TS]

00:47:49 ◼   ► gripping it on the sides yeah thumbs [TS]

00:47:50 ◼   ► poised over the thing mm-hmm like [TS]

00:47:52 ◼   ► holding holding it is if you would a way [TS]

00:47:54 ◼   ► I'd like you say a steering wheel or or [TS]

00:47:56 ◼   ► a Wii with the weird attachment on yeah [TS]

00:47:58 ◼   ► and this is the way they think well [TS]

00:48:00 ◼   ► people will use the thing and so they [TS]

00:48:01 ◼   ► did all this they were showing all these [TS]

00:48:03 ◼   ► heat maps like we had people with [TS]

00:48:04 ◼   ► different sized hands show where their [TS]

00:48:05 ◼   ► thumbs could reach we may heat maps [TS]

00:48:07 ◼   ► based on okay everybody can reach here [TS]

00:48:08 ◼   ► and then a few people can reach there [TS]

00:48:09 ◼   ► and they tried to cluster their control [TS]

00:48:11 ◼   ► so people could reach them with their [TS]

00:48:12 ◼   ► thumbs while they were doing the thumb [TS]

00:48:14 ◼   ► keyboard which of course the iOS has as [TS]

00:48:16 ◼   ► well in iOS 5 with the split thing with [TS]

00:48:18 ◼   ► the thumbs on the side I have it that's [TS]

00:48:21 ◼   ► interesting to me because I don't I [TS]

00:48:24 ◼   ► don't see people using iPads like that [TS]

00:48:27 ◼   ► maybe because iPads aren't designed like [TS]

00:48:29 ◼   ► that and so there's no reason for you to [TS]

00:48:31 ◼   ► hold it in that manner and use your [TS]

00:48:32 ◼   ► thumbs because the keyboard doesn't [TS]

00:48:34 ◼   ► split yet then iOS for the controls are [TS]

00:48:38 ◼   ► on a range like that people right i io s [TS]

00:48:40 ◼   ► apps on the iPad not with the controls [TS]

00:48:43 ◼   ► clustered around where your thumbs would [TS]

00:48:45 ◼   ► be in landscape mode so it's hard to [TS]

00:48:47 ◼   ► tell what comes first you know but it'd [TS]

00:48:50 ◼   ► be interesting to see when Windows 8 [TS]

00:48:52 ◼   ► tablets come out look when you see [TS]

00:48:54 ◼   ► people I'm assuming some day you will [TS]

00:48:55 ◼   ► see the [TS]

00:48:55 ◼   ► blend public with Windows 8 tablets [TS]

00:48:57 ◼   ► Microsoft really helps you will someday [TS]

00:48:58 ◼   ► and when you see them look to see if [TS]

00:49:01 ◼   ► they are using it in landscape and if [TS]

00:49:03 ◼   ► they're doing the thumb thing I think [TS]

00:49:05 ◼   ► that's not a very natural or comfortable [TS]

00:49:07 ◼   ► way to use a tablet for a long period of [TS]

00:49:09 ◼   ► time and I think the two hand engagement [TS]

00:49:11 ◼   ► or even just one hand engagement like [TS]

00:49:12 ◼   ► that it's more of a commit like it's [TS]

00:49:15 ◼   ► more of a commitment people more of a [TS]

00:49:17 ◼   ► physical commitment to use it like that [TS]

00:49:19 ◼   ► I think unless you're playing a game [TS]

00:49:20 ◼   ► when I see people using iPads it's like [TS]

00:49:22 ◼   ► relax like you're leaning back like they [TS]

00:49:24 ◼   ► have a couches on the stage for the [TS]

00:49:25 ◼   ► Apple Keynote demos with a demo the iPad [TS]

00:49:28 ◼   ► when you sit down on the couch I'll put [TS]

00:49:30 ◼   ► this on my lap and then it sits on [TS]

00:49:31 ◼   ► something it rests on your lap rests on [TS]

00:49:33 ◼   ► a pillow or it's propped up in something [TS]

00:49:34 ◼   ► and then you just you tap it with one [TS]

00:49:36 ◼   ► hand and then maybe you read and then [TS]

00:49:37 ◼   ► you move stuff around like it's not grip [TS]

00:49:40 ◼   ► it with two hands like you're wrestling [TS]

00:49:41 ◼   ► an alligator and constantly hope they [TS]

00:49:43 ◼   ► would do it like you're really like [TS]

00:49:44 ◼   ► you're playing Mario Kart with the Wii [TS]

00:49:46 ◼   ► we get the steering crazy open it with [TS]

00:49:48 ◼   ► two like that's not the type of [TS]

00:49:49 ◼   ► engagement I think about for a tablet so [TS]

00:49:51 ◼   ► I don't know that's going to fly for [TS]

00:49:53 ◼   ► them but I mean the proofs gonna be in [TS]

00:49:54 ◼   ► the put it was when you see people in [TS]

00:49:55 ◼   ► public using Windows tablet see if [TS]

00:49:57 ◼   ► they're using like if it's if they're [TS]

00:49:58 ◼   ► not all that concentration of Apple of [TS]

00:50:01 ◼   ► Apple of Microsoft doing all that [TS]

00:50:03 ◼   ► testing and trying to design the OS and [TS]

00:50:05 ◼   ► their apps around the idea of people [TS]

00:50:06 ◼   ► using with their thumbs will have been [TS]

00:50:08 ◼   ► misspent if people aren't using it that [TS]

00:50:10 ◼   ► way and taking advantage of the work [TS]

00:50:12 ◼   ► they've done I think of all the shows [TS]

00:50:16 ◼   ► already talked about the the trying to [TS]

00:50:18 ◼   ► reduce modes but they did want to have [TS]

00:50:19 ◼   ► like press and hold and it changes into [TS]

00:50:21 ◼   ► a mode they want to have that you know [TS]

00:50:22 ◼   ► dragging the icons around you drag it [TS]

00:50:23 ◼   ► down and you know I think was Margo [TS]

00:50:26 ◼   ► already went up and talked about how [TS]

00:50:27 ◼   ► that's kind of BS because it depends on [TS]

00:50:29 ◼   ► how you define mode kind of start it are [TS]

00:50:31 ◼   ► in a mode once you enter the swipe down [TS]

00:50:33 ◼   ► phase and as you pointed out that is a [TS]

00:50:36 ◼   ► very poor way it's not discoverable and [TS]

00:50:39 ◼   ► it's complicated for what should be a [TS]

00:50:41 ◼   ► simple operation right it's awkward and [TS]

00:50:43 ◼   ► even that's an example of the people on [TS]

00:50:45 ◼   ► stage on stage there was low I'll show [TS]

00:50:46 ◼   ► you how you can rearrange tiles so you [TS]

00:50:48 ◼   ► tap on the tile and pull down slightly [TS]

00:50:50 ◼   ► and then it becomes sort of unseated and [TS]

00:50:52 ◼   ► then you can drag it where you want [TS]

00:50:54 ◼   ► right they can't just have it if you [TS]

00:50:56 ◼   ► just apps absent mindedly swipe in your [TS]

00:50:58 ◼   ► tile is flying so they have to have some [TS]

00:50:59 ◼   ► you know [TS]

00:51:00 ◼   ► method to do it so on iOS it's tap and [TS]

00:51:03 ◼   ► hold and then they start doing the [TS]

00:51:04 ◼   ► wiggle and then once they do in the [TS]

00:51:06 ◼   ► wiggle you're clearly in you're in the [TS]

00:51:07 ◼   ► wiggle mode right and you can [TS]

00:51:09 ◼   ► I was then I move it around and it's [TS]

00:51:11 ◼   ► frustrating and annoying and we hate [TS]

00:51:12 ◼   ► dragging the littlewiggle things to the [TS]

00:51:13 ◼   ► edge and stuff like that we'll get to [TS]

00:51:15 ◼   ► that in a second but but it's a mode all [TS]

00:51:17 ◼   ► right Microsoft Tseng see we don't want [TS]

00:51:18 ◼   ► to have modes we want to have this [TS]

00:51:20 ◼   ► awkward gesture that you have to do to [TS]

00:51:22 ◼   ► move something rather than have modes [TS]

00:51:23 ◼   ► and I don't know if that's the best move [TS]

00:51:27 ◼   ► and I saw people in during the demos [TS]

00:51:30 ◼   ► repeatedly have trouble rearranging [TS]

00:51:32 ◼   ► tiles maybe it's because they're nervous [TS]

00:51:33 ◼   ► and they're rushed and they want to they [TS]

00:51:34 ◼   ► want to start moving the tile right away [TS]

00:51:36 ◼   ► but I think that's representative users [TS]

00:51:37 ◼   ► they're like they want to move this here [TS]

00:51:38 ◼   ► move that there and at each time they [TS]

00:51:40 ◼   ► have to initiate a move they have to do [TS]

00:51:41 ◼   ► some awkward gesture that's not natural [TS]

00:51:42 ◼   ► to them they keep misfiring on they're [TS]

00:51:45 ◼   ► going to be annoyed it's going to be [TS]

00:51:46 ◼   ► frustrating but the one neat thing they [TS]

00:51:49 ◼   ► did have there was they showed they were [TS]

00:51:55 ◼   ► there making fun of when you're in [TS]

00:51:56 ◼   ► wiggle mode on iOS and you want to bring [TS]

00:51:57 ◼   ► an application from screen 5 on your [TS]

00:51:58 ◼   ► phone to screen 1 you drag it to the [TS]

00:52:01 ◼   ► edge and then you wait and then it [TS]

00:52:02 ◼   ► shuffles a screen and then 2 pauses and [TS]

00:52:04 ◼   ► then it shuffles a screen then it pauses [TS]

00:52:06 ◼   ► then it goes and finally you get to [TS]

00:52:07 ◼   ► screen 1 you try to place it and God [TS]

00:52:08 ◼   ► forbid you missed that drag or lands in [TS]

00:52:10 ◼   ► some intermediate screen and all your [TS]

00:52:11 ◼   ► icons get pushed off and rearranging [TS]

00:52:13 ◼   ► icons on iOS is annoying for that reason [TS]

00:52:16 ◼   ► so they said let's you know we don't [TS]

00:52:19 ◼   ► have that problem we're going to take [TS]

00:52:20 ◼   ► advantage of multi-touch so once you [TS]

00:52:22 ◼   ► initiate the little pull down drag [TS]

00:52:24 ◼   ► maneuver and you've got the thing under [TS]

00:52:26 ◼   ► your finger and it's unseated from its [TS]

00:52:27 ◼   ► spot you can take your other finger and [TS]

00:52:30 ◼   ► flick flick flick the background along [TS]

00:52:32 ◼   ► to get to the first screen which is way [TS]

00:52:35 ◼   ► more natural and make sense on a big pad [TS]

00:52:37 ◼   ► obvious doesn't make sense that much [TS]

00:52:38 ◼   ► once on a phone where you can't fill [TS]

00:52:39 ◼   ► those fingers on screen but a button on [TS]

00:52:41 ◼   ► tablet you want to be able to use two [TS]

00:52:43 ◼   ► hands like all right I'll hold the icon [TS]

00:52:44 ◼   ► with this and flick flick flick the [TS]

00:52:45 ◼   ► background moves underneath it and once [TS]

00:52:47 ◼   ► we get to the screen I want then I can [TS]

00:52:48 ◼   ► drag it to where I want the thing to go [TS]

00:52:49 ◼   ► rather than this is a good we first [TS]

00:52:52 ◼   ► person shooter analogy for people who [TS]

00:52:53 ◼   ► already understand it I'm not kind of [TS]

00:52:55 ◼   ► explained it further but rather than [TS]

00:52:56 ◼   ► drag your thing to the edge to change [TS]

00:52:58 ◼   ► your viewpoint have independent control [TS]

00:52:59 ◼   ► of the thing that you're controlling you [TS]

00:53:03 ◼   ► know the thing that you're manipulating [TS]

00:53:04 ◼   ► and the where you're looking where the [TS]

00:53:07 ◼   ► background goes you know has a drag to [TS]

00:53:09 ◼   ► the edge to make the thing turn is that [TS]

00:53:11 ◼   ► we analogy there so I think that's very [TS]

00:53:14 ◼   ► interesting I think Apple should [TS]

00:53:15 ◼   ► immediately copy that if they haven't [TS]

00:53:17 ◼   ► already like put that in iOS 5 and iPad [TS]

00:53:19 ◼   ► because just just steal it because it's [TS]

00:53:20 ◼   ► a better idea than what they're doing [TS]

00:53:21 ◼   ► now [TS]

00:53:24 ◼   ► they also showed what they called [TS]

00:53:26 ◼   ► semantic zoom which is another example [TS]

00:53:27 ◼   ► of them trying to make up a term for [TS]

00:53:30 ◼   ► something I think it's not that [TS]

00:53:31 ◼   ► interesting they were showing the tiles [TS]

00:53:33 ◼   ► and they were saying if you zoom way out [TS]

00:53:35 ◼   ► you can see your clusters of tiles as [TS]

00:53:37 ◼   ► just icons but as you zoom in more [TS]

00:53:39 ◼   ► detail comes like it doesn't just shrink [TS]

00:53:40 ◼   ► the tile so that the text is unreadable [TS]

00:53:42 ◼   ► it has a a more abstracted [TS]

00:53:44 ◼   ► representation it's basically level of [TS]

00:53:46 ◼   ► detail this game this this podcast is [TS]

00:53:48 ◼   ► full of gaming analogies they reduce the [TS]

00:53:50 ◼   ► level of detail on the item when you [TS]

00:53:52 ◼   ► zoom out and so they say look we're [TS]

00:53:54 ◼   ► changing the semantics because now like [TS]

00:53:56 ◼   ► for example the calendar app when you [TS]

00:53:58 ◼   ► zoom in you can see like the entire week [TS]

00:54:00 ◼   ► in your current day and your next thing [TS]

00:54:01 ◼   ► but when you zoom out you just maybe see [TS]

00:54:02 ◼   ► a calendar thing that shows you what the [TS]

00:54:04 ◼   ► current day is and you know whatever [TS]