Hypercritical

00:00:00 ◼   ► [Music] [TS]

00:00:02 ◼   ► you are listening to hypercritical [TS]

00:00:04 ◼   ► weekly talkshow ruminating on exactly [TS]

00:00:06 ◼   ► what is wrong in the world of Apple [TS]

00:00:07 ◼   ► related technologies and businesses [TS]

00:00:09 ◼   ► nothing is so perfect it cannot be [TS]

00:00:12 ◼   ► dissected by my co-host John siracusa [TS]

00:00:15 ◼   ► i'm dan benjamin this is episode number [TS]

00:00:17 ◼   ► 32 it's been sponsored by audible.com as [TS]

00:00:21 ◼   ► well as our friends over at field notes [TS]

00:00:23 ◼   ► brand.com we will tell you about as the [TS]

00:00:26 ◼   ► program continues we also want to say [TS]

00:00:28 ◼   ► that bandwidth for this episode of [TS]

00:00:30 ◼   ► hypercritical it has been brought to you [TS]

00:00:32 ◼   ► by - green tech comm virtual private [TS]

00:00:36 ◼   ► servers [TS]

00:00:37 ◼   ► submerged in oil gets a free bandwidth [TS]

00:00:40 ◼   ► over there - green tech John siracusa [TS]

00:00:45 ◼   ► that's me we live in direct from an [TS]

00:00:47 ◼   ► undisclosed location [TS]

00:00:50 ◼   ► muddy undisclosed location is my [TS]

00:00:52 ◼   ► brother-in-law's house well disclosed [TS]

00:00:53 ◼   ► now it is indeed it is indeed with a not [TS]

00:00:59 ◼   ► so good internet connection right you [TS]

00:01:02 ◼   ► seem okay we'll see how it worked one [TS]

00:01:04 ◼   ► point four megabits up max it's enough [TS]

00:01:08 ◼   ► to carry your dulcet tones to Austin [TS]

00:01:11 ◼   ► Texas where we record these shows every [TS]

00:01:14 ◼   ► week it's good to be back with you John [TS]

00:01:17 ◼   ► and I just I would like to thank you I'd [TS]

00:01:19 ◼   ► like to thank you on the air I haven't [TS]

00:01:20 ◼   ► shown this to faith yet but I'd like to [TS]

00:01:22 ◼   ► thank you on the air for the lovely gift [TS]

00:01:24 ◼   ► that you sent my my new baby daughter [TS]

00:01:26 ◼   ► may I share what it is is it differe go [TS]

00:01:29 ◼   ► for it uh this is very cool and by the [TS]

00:01:32 ◼   ► way I just want to add shame on all of [TS]

00:01:34 ◼   ► the other co-hosts nobody else has sent [TS]

00:01:37 ◼   ► any any kind of gift you don't know that [TS]

00:01:39 ◼   ► they might not gotten there yet [TS]

00:01:41 ◼   ► really you're right it might not have [TS]

00:01:43 ◼   ► gotten there two weeks later still [TS]

00:01:44 ◼   ► hasn't gotten here well you know it [TS]

00:01:46 ◼   ► takes time to find something pick [TS]

00:01:48 ◼   ► something out you know yeah of all the [TS]

00:01:50 ◼   ► people that I thought wouldn't send [TS]

00:01:51 ◼   ► something I was surprised from you maybe [TS]

00:01:53 ◼   ► your wife is rubbing off on you lovely [TS]

00:01:56 ◼   ► wife mrs. Epps why you get married so [TS]

00:01:58 ◼   ► you can have someone to tell you what [TS]

00:02:00 ◼   ► the social norms are for so this doing [TS]

00:02:02 ◼   ► this is what this is what mrs. circular [TS]

00:02:04 ◼   ► sent the the care package we received [TS]

00:02:09 ◼   ► included a onesie that [TS]

00:02:12 ◼   ► is a first level human onesie it's a D&D [TS]

00:02:17 ◼   ► reference level one human charisma of [TS]

00:02:20 ◼   ► eighteen strength I think was two or [TS]

00:02:23 ◼   ► something like that so that's accurate [TS]

00:02:24 ◼   ► very cute I appreciate the LARPing [TS]

00:02:26 ◼   ► reference there and also an adorable now [TS]

00:02:30 ◼   ► this thing looked handmade I'm not I'm [TS]

00:02:32 ◼   ► not sure if it was I'm going don't tell [TS]

00:02:33 ◼   ► me if it wasn't far in my mind missus [TS]

00:02:35 ◼   ► Syracuse and knitted this thing herself [TS]

00:02:37 ◼   ► she did I picked out the onesie though [TS]

00:02:39 ◼   ► don't we of course you picked out the [TS]

00:02:41 ◼   ► ones that loved it loved it by the way [TS]

00:02:42 ◼   ► my wife out enjoyed it in the way that [TS]

00:02:45 ◼   ► she appreciated something that she knows [TS]

00:02:46 ◼   ► only I would appreciate uh but this is a [TS]

00:02:50 ◼   ► beautiful it's a little it's a little [TS]

00:02:51 ◼   ► faith you're gonna love this winning so [TS]

00:02:52 ◼   ► yeah it's a little cap it's a little [TS]

00:02:54 ◼   ► pumpkin and then it's hand knitted it [TS]

00:02:57 ◼   ► looks like you put on a little kid's [TS]

00:02:58 ◼   ► head is a little it's a little pumpkin a [TS]

00:03:01 ◼   ► little pumpkin it's a cutest little [TS]

00:03:02 ◼   ► thing a nice little card and here's the [TS]

00:03:06 ◼   ► here's the thing this is how you know [TS]

00:03:07 ◼   ► John is a dad because not only does he [TS]

00:03:10 ◼   ► send something for for Marla he sent [TS]

00:03:13 ◼   ► something for the boy too and yet more [TS]

00:03:17 ◼   ► than one thing he sent and these two [TS]

00:03:20 ◼   ► cars you know from the movie Pixar movie [TS]

00:03:22 ◼   ► car course at Pixar from the movie Cars [TS]

00:03:24 ◼   ► 2 that he didn't have oh he flipped out [TS]

00:03:27 ◼   ► he loved it Joel could be and Joel got a [TS]

00:03:28 ◼   ► card he's carrying around this card he [TS]

00:03:30 ◼   ► it's a dinosaur card he's carrying that [TS]

00:03:31 ◼   ► around [TS]

00:03:32 ◼   ► very thoughtful John thank you thank you [TS]

00:03:34 ◼   ► to mrs. siracusa well you're very [TS]

00:03:36 ◼   ► welcoming yes they hat is handmade very [TS]

00:03:38 ◼   ► nice it looked and it really looked [TS]

00:03:40 ◼   ► handmade it looked very special and the [TS]

00:03:41 ◼   ► little top part a little pumpkin is just [TS]

00:03:44 ◼   ► it looks like a little you know the [TS]

00:03:45 ◼   ► little what do they call that on the top [TS]

00:03:47 ◼   ► that's stem and / beautiful really nice [TS]

00:03:50 ◼   ► really thoughtful yeah you got to get [TS]

00:03:53 ◼   ► something the other kid you learn that [TS]

00:03:55 ◼   ► when you have two kids of your own [TS]

00:03:56 ◼   ► because right at the beginning of the [TS]

00:03:58 ◼   ► end of his life at the center of your [TS]

00:04:00 ◼   ► universe that's right so how are you [TS]

00:04:05 ◼   ► you're on vacation man you take a lot of [TS]

00:04:06 ◼   ► vacations it's the same amount every [TS]

00:04:09 ◼   ► year you know I go to Long Island for a [TS]

00:04:12 ◼   ► little while with my family then we [TS]

00:04:13 ◼   ► usually visit my wife's family around [TS]

00:04:15 ◼   ► Labor Day around that week I had an [TS]

00:04:18 ◼   ► extra one this year because I went to [TS]

00:04:20 ◼   ► WWC so that was my extra vacation this [TS]

00:04:23 ◼   ► year those were all vacation days [TS]

00:04:24 ◼   ► carried over from last year [TS]

00:04:26 ◼   ► are you gonna be it South by this year [TS]

00:04:28 ◼   ► no what if I what if I flew you out here [TS]

00:04:30 ◼   ► because it this is the end of my [TS]

00:04:32 ◼   ► vacation days I mean I have a one or two [TS]

00:04:34 ◼   ► left for the Christmas vacation but [TS]

00:04:36 ◼   ► that's it what if I fly out what for all [TS]

00:04:38 ◼   ► expenses paid I bring out the South by [TS]

00:04:40 ◼   ► you coming not that it doesn't make me [TS]

00:04:43 ◼   ► not have to go to work what if I pay you [TS]

00:04:45 ◼   ► the lost time in salary you have to if [TS]

00:04:49 ◼   ► you can clear it with my boss he's not [TS]

00:04:51 ◼   ► going to be there and we're gonna pay a [TS]

00:04:52 ◼   ► salary what's going on is how high are [TS]

00:04:54 ◼   ► you doing anything their idea if you get [TS]

00:04:57 ◼   ► here I am no I don't have the extra time [TS]

00:05:00 ◼   ► off and I heard that a lot of people [TS]

00:05:01 ◼   ► aren't going to that this year anyway [TS]

00:05:02 ◼   ► yeah and like they're disillusioned with [TS]

00:05:04 ◼   ► the when they hear about what we're [TS]

00:05:07 ◼   ► doing they'll be changing their mind I [TS]

00:05:08 ◼   ► don't know I was hearing everybody [TS]

00:05:10 ◼   ► wasn't going because they're now it's [TS]

00:05:12 ◼   ► too big for them I haven't heard any [TS]

00:05:13 ◼   ► know they say that every year and every [TS]

00:05:15 ◼   ► year the people go every never meeting [TS]

00:05:17 ◼   ► so I can't tell you whether it's getting [TS]

00:05:20 ◼   ► worse sir [TS]

00:05:21 ◼   ► what if I want to have my what if I want [TS]

00:05:22 ◼   ► to have my own 5x5 all-stars conference [TS]

00:05:25 ◼   ► and I bring over all up the host sound [TS]

00:05:27 ◼   ► would you go to that I'd still need to [TS]

00:05:29 ◼   ► clear with your boss yeah I mean and I [TS]

00:05:31 ◼   ► can't manufacture vacation days out of [TS]

00:05:33 ◼   ► thin air okay we'll talk about it later [TS]

00:05:40 ◼   ► all right so how are things they're fine [TS]

00:05:44 ◼   ► lot has been going on yeah yeah we must [TS]

00:05:48 ◼   ► do when you're in your absence how was [TS]

00:05:49 ◼   ► your daddy days you know it was great [TS]

00:05:52 ◼   ► great great being here for the birth [TS]

00:05:54 ◼   ► grade being able to spend time with the [TS]

00:05:56 ◼   ► boy when the baby came home and all that [TS]

00:05:58 ◼   ► stuff great time off I was telling Marco [TS]

00:06:01 ◼   ► yesterday it's not like it's a vacation [TS]

00:06:02 ◼   ► when you're home like you know with your [TS]

00:06:04 ◼   ► three and a half year old and your wife [TS]

00:06:06 ◼   ► who just give birth and a new baby it's [TS]

00:06:08 ◼   ► not it's not a vacation but it was great [TS]

00:06:11 ◼   ► I'm feel like I'm on vacation how come [TS]

00:06:14 ◼   ► comparatively to the amount of work that [TS]

00:06:15 ◼   ► was doing but I have to act like it's a [TS]

00:06:18 ◼   ► lot of like I'm really exhausted at the [TS]

00:06:20 ◼   ► end of the day I mean I am but I have to [TS]

00:06:22 ◼   ► because otherwise then I wind up having [TS]

00:06:23 ◼   ► to do the dishes to you taking advantage [TS]

00:06:25 ◼   ► of the fact that your wife doesn't [TS]

00:06:26 ◼   ► listen to the show - yeah she doesn't [TS]

00:06:28 ◼   ► ever listen openly complain and she'll [TS]

00:06:30 ◼   ► never ever see duties of fatherhood yeah [TS]

00:06:32 ◼   ► she'll never listen because she knows we [TS]

00:06:34 ◼   ► talked about the Indian stuff yeah so [TS]

00:06:37 ◼   ► right away she turns out [TS]

00:06:39 ◼   ► she listens the Palio show I don't know [TS]

00:06:41 ◼   ► if she doesn't see any others this is [TS]

00:06:43 ◼   ► the Paleo show of all the shows that [TS]

00:06:44 ◼   ► listen to Joe she's she's actually [TS]

00:06:46 ◼   ► responsible for getting that one on the [TS]

00:06:48 ◼   ► network that because she introduced me [TS]

00:06:49 ◼   ► to Angelo who does it and we I started [TS]

00:06:53 ◼   ► became a fan of the show and got it [TS]

00:06:54 ◼   ► again that's her thing [TS]

00:06:56 ◼   ► paleo baby it's our baby now [TS]

00:07:00 ◼   ► paleo baby all right enough of this [TS]

00:07:03 ◼   ► what's going on in the world Everson [TS]

00:07:05 ◼   ► follow-up yes [TS]

00:07:06 ◼   ► suppose is this follow-up to stuff that [TS]

00:07:07 ◼   ► you did with Ryan that's right okay [TS]

00:07:10 ◼   ► let's hear it so out of the loop did you [TS]

00:07:12 ◼   ► did you even listen to those episodes I [TS]

00:07:13 ◼   ► have listened to I'm catching up slowly [TS]

00:07:15 ◼   ► and I'm done with the first week I'm [TS]

00:07:17 ◼   ► catching up the second week all right [TS]

00:07:19 ◼   ► well then maybe you don't know what were [TS]

00:07:20 ◼   ► following up about but it's not I don't [TS]

00:07:21 ◼   ► have a lot so the first follow-up item [TS]

00:07:24 ◼   ► is uh on last week's show I was talking [TS]

00:07:26 ◼   ► about Apple's new Thunderbolt Display [TS]

00:07:31 ◼   ► and then I was going over this cringe Li [TS]

00:07:34 ◼   ► article where he talks about the [TS]

00:07:36 ◼   ► possibility of video cards being built [TS]

00:07:39 ◼   ► into the display and all sorts of other [TS]

00:07:40 ◼   ► strange pipe dreams but throughout the [TS]

00:07:43 ◼   ► episode apparently I kept calling it the [TS]

00:07:44 ◼   ► 30 inch display screen just wishful [TS]

00:07:47 ◼   ► thinking it is not a 30 inch display as [TS]

00:07:48 ◼   ► people pointed out to me its 27-inch it [TS]

00:07:51 ◼   ► replaces the old 30 inch which is kind [TS]

00:07:52 ◼   ► of a shame because the old 30 inch had a [TS]

00:07:54 ◼   ► higher res than the new one hmm [TS]

00:07:56 ◼   ► but they made the 27 inches their new [TS]

00:07:58 ◼   ► biggest display and it's got a [TS]

00:08:00 ◼   ► thunderbolt bists and so on and so forth [TS]

00:08:01 ◼   ► so yes it is a 27 inch display I was not [TS]

00:08:04 ◼   ► referring to a new 30 inch display that [TS]

00:08:06 ◼   ► nobody knows about but me I was just [TS]

00:08:07 ◼   ► miss misspoke right all right good and [TS]

00:08:13 ◼   ► you know it's kind of interesting that [TS]

00:08:14 ◼   ► the I was looking up the URL for that [TS]

00:08:16 ◼   ► thing it's like Apple comm slash [TS]

00:08:17 ◼   ► displays its plural but there's only one [TS]

00:08:20 ◼   ► display now like there's no more 24-inch [TS]

00:08:22 ◼   ► there's no smaller sizes it's just the [TS]

00:08:25 ◼   ► one the 27-inch Apple Thunderbolt [TS]

00:08:27 ◼   ► Display is the only display that Apple [TS]

00:08:29 ◼   ► sells right now and if you don't like it [TS]

00:08:31 ◼   ► that big you don't want thunderbolt [TS]

00:08:32 ◼   ► tough luck I guess maybe someday they'll [TS]

00:08:35 ◼   ► add more but the URL still is plural and [TS]

00:08:38 ◼   ► also I was looking at that thing that we [TS]

00:08:41 ◼   ► didn't talk about this because I think [TS]

00:08:43 ◼   ► it happened after you were gone but I [TS]

00:08:44 ◼   ► actually have one of those displays on [TS]

00:08:45 ◼   ► order and it's not shipping until like [TS]

00:08:47 ◼   ► September 2000 year in for the new [TS]

00:08:49 ◼   ► display yeah yeah [TS]

00:08:52 ◼   ► I was surprised that there was a [TS]

00:08:53 ◼   ► shipping delighted you have you heard [TS]

00:08:54 ◼   ► people complaining about it I figured oh [TS]

00:08:56 ◼   ► yeah you know they'll come in a couple [TS]

00:08:58 ◼   ► days and I looked at the expected ship [TS]

00:09:00 ◼   ► date and it was September 20th hmm so I [TS]

00:09:02 ◼   ► guess I guess nobody has them I've never [TS]

00:09:04 ◼   ► heard of anyone having one now that I [TS]

00:09:05 ◼   ► thought about so maybe they're just back [TS]

00:09:07 ◼   ► ordered whatever but anyway looking at [TS]

00:09:09 ◼   ► the picture I was worried about remember [TS]

00:09:11 ◼   ► with heat when the 24 inch came out it [TS]

00:09:13 ◼   ► was the first one with the little rat [TS]

00:09:14 ◼   ► tail thing with the power connector for [TS]

00:09:16 ◼   ► your laptop yes the and the didn't have [TS]

00:09:19 ◼   ► Thunderbolt I don't had some other [TS]

00:09:20 ◼   ► connector but on the on the sides of the [TS]

00:09:24 ◼   ► laptop some models have the power thing [TS]

00:09:27 ◼   ► and USB or whatever on the same side and [TS]

00:09:29 ◼   ► some of them have it on the opposite [TS]

00:09:31 ◼   ► side so on the air is for instance the [TS]

00:09:33 ◼   ► Thunderbolt Display is on one side of [TS]

00:09:35 ◼   ► the laptop but the power connector is on [TS]

00:09:37 ◼   ► the other so the rat tail has to kind of [TS]

00:09:38 ◼   ► spread into a Y shape and I believe the [TS]

00:09:40 ◼   ► rat tail on the 24 inch was just barely [TS]

00:09:43 ◼   ► long enough if you stretched out the [TS]

00:09:45 ◼   ► cable to plug in the power on one side [TS]

00:09:46 ◼   ► and the USB thing Ollie on the other now [TS]

00:09:49 ◼   ► if you look on their website they have [TS]

00:09:50 ◼   ► pictures of it connected to an air and [TS]

00:09:52 ◼   ► you kinda can't see if the cables are [TS]

00:09:54 ◼   ► stretched or not they don't look like [TS]

00:09:55 ◼   ► they're stretched but I'm a little bit [TS]

00:09:57 ◼   ► concerned that when I get the thing I'm [TS]

00:09:59 ◼   ► not sure it will how well the cable will [TS]

00:10:02 ◼   ► reach from one side or an air to another [TS]

00:10:04 ◼   ► I ordered an air for my wife by the way [TS]

00:10:06 ◼   ► that's that's what this thing is going [TS]

00:10:07 ◼   ► to be connected to uh so she's replacing [TS]

00:10:09 ◼   ► her her MacBook Pro with what I hope [TS]

00:10:12 ◼   ► will be the best of both worlds is you [TS]

00:10:14 ◼   ► know 13-inch air all maxed out for [TS]

00:10:16 ◼   ► portability but then when she hooks it [TS]

00:10:18 ◼   ► up to the big display the big display [TS]

00:10:20 ◼   ► will have Ethernet connected to it and [TS]

00:10:22 ◼   ► an external hard drive and all this [TS]

00:10:23 ◼   ► other good stuff you know our hard drive [TS]

00:10:25 ◼   ► so when she's at the desktop it should [TS]

00:10:27 ◼   ► behave like a pretty good iMac and then [TS]

00:10:30 ◼   ► when she's portable it should behave [TS]

00:10:32 ◼   ► like a really light laptop so we'll see [TS]

00:10:34 ◼   ► how this goes no pardon me for not not [TS]

00:10:36 ◼   ► you know if I'm going to repeat [TS]

00:10:37 ◼   ► something that you did discuss with Ryan [TS]

00:10:39 ◼   ► that I either missed or I haven't heard [TS]

00:10:41 ◼   ► in the episode yet but Todd talked about [TS]

00:10:44 ◼   ► the Ethernet port on the back of this [TS]

00:10:45 ◼   ► thing so I'm I'm kind of interested in [TS]

00:10:49 ◼   ► how this is going to work to thee from [TS]

00:10:51 ◼   ► the Apple's website it's you connect the [TS]

00:10:53 ◼   ► thunderbolt connector from the display [TS]

00:10:55 ◼   ► to your Mac and then it's as if your Mac [TS]

00:10:57 ◼   ► has those ports on it knob right here [TS]

00:10:59 ◼   ► doesn't have an Ethernet port doesn't [TS]

00:11:00 ◼   ► have a FireWire port but under bolt is [TS]

00:11:02 ◼   ► basically PCI Express over a wire so [TS]

00:11:04 ◼   ► this is as if [TS]

00:11:06 ◼   ► those devices were connected to the PCI [TS]

00:11:08 ◼   ► Express bus inside your computer the [TS]

00:11:10 ◼   ► thing I wonder about is like what's the [TS]

00:11:12 ◼   ► connect/disconnect procedure if I just [TS]

00:11:14 ◼   ► like yank that cable out that's exactly [TS]

00:11:16 ◼   ► what I was thinking [TS]

00:11:17 ◼   ► does the Mac suddenly think it doesn't [TS]

00:11:19 ◼   ► have an Ethernet port like the support [TS]

00:11:20 ◼   ► the interface appear and go away and [TS]

00:11:22 ◼   ► everything is cool with that or or for [TS]

00:11:25 ◼   ► example if I have I'm going to have a [TS]

00:11:26 ◼   ► firewire hard drive connected to the [TS]

00:11:28 ◼   ► monitor right so when I connect the Mac [TS]

00:11:30 ◼   ► with a thunderbolt port that firewall [TS]

00:11:31 ◼   ► harv will mount I'm assuming I have to [TS]

00:11:33 ◼   ► unmount that hard drive on the macbook [TS]

00:11:36 ◼   ► air before yank out that Thunderbolt [TS]

00:11:37 ◼   ► cable so this will all be an interesting [TS]

00:11:40 ◼   ► experiment because I really don't know [TS]

00:11:41 ◼   ► how this will behave with the operating [TS]

00:11:44 ◼   ► system and all the other things but I'm [TS]

00:11:45 ◼   ► hoping able it will really be the best [TS]

00:11:47 ◼   ► of both worlds but because she was [TS]

00:11:49 ◼   ► thinking of getting an iMac but I wanted [TS]

00:11:50 ◼   ► to have at least one portable in the [TS]

00:11:51 ◼   ► house and I like the air you know it's [TS]

00:11:53 ◼   ► great for ya [TS]

00:11:54 ◼   ► portability more than that 50 inch thing [TS]

00:11:56 ◼   ► we've been lugging her what else you got [TS]

00:11:58 ◼   ► Oh a little bit of follow up on Mac Ruby [TS]

00:12:03 ◼   ► the Mac Ruby people keep emailing me I [TS]

00:12:06 ◼   ► thought last time we talked about Mac [TS]

00:12:08 ◼   ► Ruby I forget when it was we're talking [TS]

00:12:10 ◼   ► about lion I think it was in the Ark [TS]

00:12:11 ◼   ► episode I was mentioning Mac Ruby as the [TS]

00:12:17 ◼   ► one of the contenders for Apple's new [TS]

00:12:20 ◼   ► memory managed language but I went [TS]

00:12:24 ◼   ► through my whole thing about how I don't [TS]

00:12:25 ◼   ► like bridges and so on and any time I [TS]

00:12:26 ◼   ► mention that the Macra people email me [TS]

00:12:28 ◼   ► and tell me the Mac Ruby is in a bridge [TS]

00:12:30 ◼   ► you despite the fact that I thought I [TS]

00:12:31 ◼   ► accurately represented what Mac Ruby [TS]

00:12:34 ◼   ► does the fact that Ruby objects are [TS]

00:12:35 ◼   ► objective-c objects that all the strings [TS]

00:12:38 ◼   ► are NS strings that the Ruby associative [TS]

00:12:41 ◼   ► arrays or hashes or whatever they're [TS]

00:12:42 ◼   ► called are you know NS mutable [TS]

00:12:44 ◼   ► dictionaries under the covers like that [TS]

00:12:45 ◼   ► it's not the same as Ruby cocoa or [TS]

00:12:49 ◼   ► whatever the thing that was really like [TS]

00:12:51 ◼   ► taking the Ruby runtime and also having [TS]

00:12:53 ◼   ► the objective-c runtime then bridging [TS]

00:12:54 ◼   ► between them what it comes down to I [TS]

00:12:57 ◼   ► think is semantics of what each party [TS]

00:12:59 ◼   ► considers a bridge I was actually trying [TS]

00:13:02 ◼   ► to look up like the technical computer [TS]

00:13:04 ◼   ► science definition of a bridge but [TS]

00:13:06 ◼   ► apparently it's a vague enough term that [TS]

00:13:07 ◼   ► it's not you know there's no [TS]

00:13:11 ◼   ► hard-and-fast definition for a bridge [TS]

00:13:12 ◼   ► I'm sure everybody thinks their [TS]

00:13:14 ◼   ► definition is the hard and fast there's [TS]

00:13:15 ◼   ► no definition of a bridge but I found so [TS]

00:13:17 ◼   ► many different definitions online [TS]

00:13:18 ◼   ► what's that's the sort of predominant [TS]

00:13:20 ◼   ► one well one reasonably good definition [TS]

00:13:24 ◼   ► is that you are spanning from one [TS]

00:13:28 ◼   ► runtime to another Ruby is like you know [TS]

00:13:31 ◼   ► you've got your Ruby executable like I [TS]

00:13:33 ◼   ► don't know with the plain old one is [TS]

00:13:35 ◼   ► called but though not the Rubinius not [TS]

00:13:37 ◼   ► maglev not Ruby on JVM but like the [TS]

00:13:39 ◼   ► default you know what that one is called [TS]

00:13:40 ◼   ► your Ruby guy like the C program written [TS]

00:13:43 ◼   ► by Matz that runs Ruby I think they just [TS]

00:13:46 ◼   ► call it the interpreter to compile or [TS]

00:13:48 ◼   ► whatever I mean we don't talk in the [TS]

00:13:50 ◼   ► Ruby world we don't talk about such [TS]

00:13:51 ◼   ► things you do there's a name for just [TS]

00:13:53 ◼   ► type code and it will just works and it [TS]

00:13:54 ◼   ► looks great uh-huh anyway so there's [TS]

00:13:57 ◼   ► that there's a big sea program coffee [TS]

00:13:59 ◼   ► that runs Ruby code in that you can be [TS]

00:14:02 ◼   ► considered one runtime because it [TS]

00:14:03 ◼   ► executes your Ruby code inside there [TS]

00:14:05 ◼   ► it's got little structures that it moves [TS]

00:14:06 ◼   ► around and blah blah and then you've got [TS]

00:14:08 ◼   ► Objective C which has its own runtime [TS]

00:14:09 ◼   ► that does all the message dispatching [TS]

00:14:11 ◼   ► and the tracking of objects and classes [TS]

00:14:12 ◼   ► and all that stuff and if you are [TS]

00:14:15 ◼   ► running both those runtimes at the same [TS]

00:14:18 ◼   ► time you're certainly running a bridge [TS]

00:14:19 ◼   ► because you have to span these two [TS]

00:14:21 ◼   ► worlds you're running the Ruby [TS]

00:14:22 ◼   ► interpreter and then you're running this [TS]

00:14:23 ◼   ► objective-c thing and you're somehow [TS]

00:14:25 ◼   ► making them communicate so that's [TS]

00:14:26 ◼   ► clearly a bridge okay now I consider Mac [TS]

00:14:29 ◼   ► Ruby still to be a bridge or at least [TS]

00:14:31 ◼   ► bridge II because you're writing in one [TS]

00:14:34 ◼   ► language and talking to an API that was [TS]

00:14:38 ◼   ► designed for a different language so [TS]

00:14:40 ◼   ► even though you're writing Ruby code [TS]

00:14:41 ◼   ► it's eventually calling Objective C [TS]

00:14:42 ◼   ► functions that had that when they were [TS]

00:14:44 ◼   ► written had no idea they were going to [TS]

00:14:45 ◼   ► be called by something else and it's not [TS]

00:14:46 ◼   ► like you know they're just being called [TS]

00:14:48 ◼   ► distantly or remotely it's it's a very [TS]

00:14:50 ◼   ► close mapping where you I can make you [TS]

00:14:52 ◼   ► know I can look up in the cocoa [TS]

00:14:53 ◼   ► documentation here's this API here the [TS]

00:14:55 ◼   ► parameter names here's what they expect [TS]

00:14:57 ◼   ► so on and so forth and then I can make a [TS]

00:14:59 ◼   ► Mac Ruby call it looks vaguely like that [TS]

00:15:02 ◼   ► you know and there's other kind of I'm a [TS]

00:15:05 ◼   ► mouthful and it's a bridging arrow like [TS]

00:15:07 ◼   ► well like I said the boy when you have a [TS]

00:15:08 ◼   ► Ruby string is really an objective-c [TS]

00:15:10 ◼   ► string when you have a ruby object [TS]

00:15:11 ◼   ► freely in Objective C object what [TS]

00:15:12 ◼   ► they've done in Mac Ruby's try to take [TS]

00:15:15 ◼   ► the Ruby runtime out of the equation [TS]

00:15:16 ◼   ► it's just no it's just the objective-c [TS]

00:15:18 ◼   ► runtime [TS]

00:15:18 ◼   ► you just get to write to it with a [TS]

00:15:20 ◼   ► different language I still consider that [TS]

00:15:22 ◼   ► a bridge just because I imagine if Apple [TS]

00:15:24 ◼   ► did try to say this is the new way we're [TS]

00:15:25 ◼   ► writing Mac programs then someone the [TS]

00:15:29 ◼   ► chat room came up with the name for the [TS]

00:15:31 ◼   ► thing I was just talking [TS]

00:15:32 ◼   ► it's MRI Matz's Ruby implementation yeah [TS]

00:15:35 ◼   ► yeah so anyway I consider a bridge [TS]

00:15:37 ◼   ► because if you were to say this is the [TS]

00:15:38 ◼   ► way that you're going to make cocoa [TS]

00:15:40 ◼   ► applications from now on all the [TS]

00:15:41 ◼   ► objective-c guys would be like well [TS]

00:15:43 ◼   ► objective-c is still the quote/unquote [TS]

00:15:45 ◼   ► native way to write applications and [TS]

00:15:47 ◼   ► yeah you could use this Ruby thing but [TS]

00:15:49 ◼   ► if I want to do XY and Z I still need to [TS]

00:15:51 ◼   ► have my little pointers and do my stuff [TS]

00:15:53 ◼   ► and what if I want to connect to C code [TS]

00:15:54 ◼   ► and have it mixed in and what if I want [TS]

00:15:56 ◼   ► to do stuff in CG or CF and stuff like [TS]

00:15:59 ◼   ► other API is that our plane C those are [TS]

00:16:01 ◼   ► even more weirdly bridge that's what I [TS]

00:16:04 ◼   ► mean by bridge that there would be that [TS]

00:16:07 ◼   ► it seems like some other thing that [TS]

00:16:08 ◼   ► you're talking to the old thing but [TS]

00:16:10 ◼   ► you're using this completely other [TS]

00:16:11 ◼   ► language that came from elsewhere that [TS]

00:16:13 ◼   ► Apple didn't invent that isn't tailored [TS]

00:16:15 ◼   ► to this purpose but it's been molded to [TS]

00:16:16 ◼   ► it and that I get the impression that [TS]

00:16:18 ◼   ► programmers would consider that not to [TS]

00:16:21 ◼   ► be native like there would be this [TS]

00:16:22 ◼   ► dichotomy between the people saying I [TS]

00:16:24 ◼   ► write native objective-c applications [TS]

00:16:25 ◼   ► and you're doing it with your little [TS]

00:16:27 ◼   ► bridge language versus what I was [TS]

00:16:29 ◼   ► talking about where they slowly change [TS]

00:16:31 ◼   ► slowly take their existing Objective C [TS]

00:16:34 ◼   ► language and keep adding strictures to [TS]

00:16:36 ◼   ► it until you're not allowed to do the [TS]

00:16:38 ◼   ► dangerous stuff anymore you know and [TS]

00:16:40 ◼   ► then maybe eventually have some you know [TS]

00:16:43 ◼   ► slowly change the syntax adding your [TS]

00:16:45 ◼   ► directives saying okay now you don't [TS]

00:16:46 ◼   ► have to have that h files okay now you [TS]

00:16:48 ◼   ► have memory safety but you can't do X Y [TS]

00:16:50 ◼   ► it like approach this new language by [TS]

00:16:52 ◼   ► taking what you have and shaving off the [TS]

00:16:54 ◼   ► sharp parts and eventually giving the [TS]

00:16:57 ◼   ► new thing a new name I felt like that [TS]

00:16:58 ◼   ► would maybe in the end the [TS]

00:17:00 ◼   ► implementation wise it would look very [TS]

00:17:01 ◼   ► similar to what Mac Ruby does in terms [TS]

00:17:03 ◼   ► of talking to the objective-c runtime by [TS]

00:17:06 ◼   ► writing code that's not strictly [TS]

00:17:07 ◼   ► objective-c but anyway the Mac Ruby [TS]

00:17:11 ◼   ► people are still very upset that I call [TS]

00:17:13 ◼   ► it a bridge and I've said many times Mac [TS]

00:17:15 ◼   ► Ruby is the only reasonable contender I [TS]

00:17:18 ◼   ► can see out there if Apple was going to [TS]

00:17:19 ◼   ► go with let's take a language not [TS]

00:17:21 ◼   ► invented by us and use that as a new [TS]

00:17:23 ◼   ► programming language and many people say [TS]

00:17:24 ◼   ► you know apples supporting Mac Ruby [TS]

00:17:26 ◼   ► their Apple developers to contribute to [TS]

00:17:27 ◼   ► it it's been getting better so on and so [TS]

00:17:29 ◼   ► forth I just don't see the Apple push [TS]

00:17:33 ◼   ► behind that language yet maybe they're [TS]

00:17:35 ◼   ► being super-secret and they're just [TS]

00:17:36 ◼   ► going to fool me and come out next WBC [TS]

00:17:38 ◼   ► and say ah haha Mac Ruby it's all [TS]

00:17:39 ◼   ► awesome now that's our new language it [TS]

00:17:41 ◼   ► could be I just don't see it yet so the [TS]

00:17:43 ◼   ► people who are very enthusiastic about [TS]

00:17:44 ◼   ► Mac Ruby and [TS]

00:17:46 ◼   ► it's going to be the next big thing they [TS]

00:17:47 ◼   ► could be right but I don't think their [TS]

00:17:49 ◼   ► enthusiasm is based on substantial [TS]

00:17:51 ◼   ► evidence at this point other than the [TS]

00:17:53 ◼   ► fact that is the only real contender and [TS]

00:17:54 ◼   ► that it does have some Apple support I [TS]

00:17:56 ◼   ► mean in the past many other things have [TS]

00:17:57 ◼   ► had some Apple support like PI [TS]

00:17:59 ◼   ► objective-c has had some apple sport in [TS]

00:18:01 ◼   ► the past and I figure with the other [TS]

00:18:03 ◼   ► bridges new did Ruby cocoa have any [TS]

00:18:04 ◼   ► Apple support anyway a lot lots of [TS]

00:18:05 ◼   ► things have had the support of Apple [TS]

00:18:07 ◼   ► programmers or apples a company at [TS]

00:18:09 ◼   ► various times and if still not actually [TS]

00:18:12 ◼   ► gone anywhere ZFS is another good [TS]

00:18:14 ◼   ► example so you never know until an [TS]

00:18:15 ◼   ► announcement is made but I did want to [TS]

00:18:17 ◼   ► address the Mac where we people [TS]

00:18:18 ◼   ► hopefully this will keep them from [TS]

00:18:20 ◼   ► yelling at me you guys do have the best [TS]

00:18:23 ◼   ► vaguely bridge like thing that's not [TS]

00:18:26 ◼   ► technically a bridge if you want to say [TS]

00:18:28 ◼   ► that but I still think that the other [TS]

00:18:32 ◼   ► alternatives have more support behind [TS]

00:18:35 ◼   ► them in terms of what Apple is actually [TS]

00:18:37 ◼   ► officially announced and done I still [TS]

00:18:39 ◼   ► are you still would you still say you're [TS]

00:18:40 ◼   ► completely diametrically opposed to all [TS]

00:18:43 ◼   ► bridges of all kinds yeah I mean a thing [TS]

00:18:48 ◼   ► about Mac Ruby is if Apple decided to [TS]

00:18:50 ◼   ► support it and they just shoved it [TS]

00:18:52 ◼   ► through it's not it's not terrible it [TS]

00:18:54 ◼   ► wouldn't wouldn't be bad but I what I'm [TS]

00:18:57 ◼   ► not in support of is the idea that that [TS]

00:19:01 ◼   ► can come to pass without humongous Apple [TS]

00:19:05 ◼   ► support that just somehow by this thing [TS]

00:19:06 ◼   ► being developed in the background kind [TS]

00:19:07 ◼   ► of with these people it's going to be [TS]

00:19:09 ◼   ► the future right you need full Apple [TS]

00:19:11 ◼   ► support for whatever the solution is [TS]

00:19:12 ◼   ► going to be and thus far certainly app I [TS]

00:19:14 ◼   ► mean I don't think Apple has ever [TS]

00:19:14 ◼   ► mentioned the words Mac Ruby on a stage [TS]

00:19:17 ◼   ► no WWDC you know so it's so far from [TS]

00:19:21 ◼   ► being the thing where's Apple has many [TS]

00:19:25 ◼   ► many times take an objective seat and [TS]

00:19:27 ◼   ► started adding stuff to it changing the [TS]

00:19:29 ◼   ► language chopping off sharp edges and [TS]

00:19:30 ◼   ► arc is a really big step in that [TS]

00:19:31 ◼   ► direction so I think there's much more [TS]

00:19:32 ◼   ► evidence for Apple going in the [TS]

00:19:35 ◼   ► direction of modifying objective-c by [TS]

00:19:38 ◼   ► bits and pieces than there is for it [TS]

00:19:39 ◼   ► going with one of the bridges sure or [TS]

00:19:41 ◼   ► non bridges alright that's it for my [TS]

00:19:43 ◼   ► follow-up it's all you got huh yeah I do [TS]

00:19:46 ◼   ► have other miscellaneous file but I want [TS]

00:19:48 ◼   ► to get to our main topic for the day can [TS]

00:19:51 ◼   ► you guess what that is the HP tablet [TS]

00:19:59 ◼   ► coming back and having a fire sale on it [TS]

00:20:02 ◼   ► no oh that is that's a good dumb story [TS]

00:20:06 ◼   ► this week but I don't think this [TS]

00:20:08 ◼   ► anything to say about that hmm no even [TS]

00:20:11 ◼   ► though he talked about it in all your [TS]

00:20:12 ◼   ► other shows I didn't get a chance to [TS]

00:20:13 ◼   ► talk about I don't want to talk about [TS]

00:20:14 ◼   ► Steve Jobs of course it happened while [TS]

00:20:17 ◼   ► you were gone it did I actually came [TS]

00:20:19 ◼   ► back to talk about that yeah you know [TS]

00:20:24 ◼   ► you talked about with Gruber talked [TS]

00:20:25 ◼   ► about with Marco you're gonna talk about [TS]

00:20:26 ◼   ► with me it's you know I would love to [TS]

00:20:28 ◼   ► talk about it with you especially [TS]

00:20:31 ◼   ► because I anticipate your opinion to be [TS]

00:20:36 ◼   ► somewhat different maybe from well those [TS]

00:20:41 ◼   ► two guys did cover a lot of stuff that I [TS]

00:20:43 ◼   ► wanted to say but I have some extra [TS]

00:20:44 ◼   ► stuff dad so no show dude should we get [TS]

00:20:46 ◼   ► rich should we clear out the one of the [TS]

00:20:48 ◼   ► sponsorships to sort of clear clear the [TS]

00:20:49 ◼   ► pipes a little bit that's a good idea [TS]

00:20:51 ◼   ► see if with the connection walled up for [TS]

00:20:52 ◼   ► this it's a well you know we added that [TS]

00:20:55 ◼   ► stuff out but for the people who weren't [TS]

00:20:57 ◼   ► listening live connection issues have [TS]

00:21:01 ◼   ► been happening so we'll just cross our [TS]

00:21:04 ◼   ► fingers because as soon as I soon as [TS]

00:21:06 ◼   ► that we change topics for any reason the [TS]

00:21:09 ◼   ► connection drop so we'll just cross our [TS]

00:21:11 ◼   ► fingers right all right [TS]

00:21:12 ◼   ► audible audible calm leading provider [TS]

00:21:14 ◼   ► spoken audio information entertainment [TS]

00:21:16 ◼   ► listen audiobooks whenever and wherever [TS]

00:21:19 ◼   ► you want and this is great if you have a [TS]

00:21:21 ◼   ► new baby and you want something to [TS]

00:21:23 ◼   ► listen to it at 2:00 a.m. and the baby [TS]

00:21:25 ◼   ► is awake because if you want to listen [TS]

00:21:27 ◼   ► to it audible has it they've got over 85 [TS]

00:21:29 ◼   ► thousand titles virtually every genre [TS]

00:21:31 ◼   ► you will find what you're looking for [TS]

00:21:33 ◼   ► and you can get a free audiobook in a [TS]

00:21:36 ◼   ► 14-day trial this how they do it they [TS]

00:21:37 ◼   ► have they have a subscription service [TS]

00:21:39 ◼   ► and you sign up in basically you you [TS]

00:21:41 ◼   ► determine what you want to consume how [TS]

00:21:42 ◼   ► much you want again and you can get it [TS]

00:21:45 ◼   ► is great it's not like you have to buy [TS]

00:21:47 ◼   ► it oh I want this book I'm going to go [TS]

00:21:49 ◼   ► buy this book it's a totally different [TS]

00:21:50 ◼   ► way of thinking and it's great I really [TS]

00:21:52 ◼   ► recommend it they have a special URL [TS]

00:21:53 ◼   ► just for listeners of this show audible [TS]

00:21:56 ◼   ► podcast.com slash hypercritical you go [TS]

00:21:59 ◼   ► there you get a free book you get a [TS]

00:22:02 ◼   ► 14-day trial I can't promise but they [TS]

00:22:05 ◼   ► may send you a teddy bear is that this [TS]

00:22:06 ◼   ► faith or they still maybe not doing [TS]

00:22:08 ◼   ► tests she says no no teddy bears but I [TS]

00:22:11 ◼   ► may send e one you never know [TS]

00:22:12 ◼   ► and one of the things I'd like to do is [TS]

00:22:14 ◼   ► I say what do you what are you listening [TS]

00:22:15 ◼   ► to they want to know what we're [TS]

00:22:16 ◼   ► listening to so what I have queued up [TS]

00:22:19 ◼   ► here is at you know apropos of the Steve [TS]

00:22:23 ◼   ► Jobs topic in general there was another [TS]

00:22:25 ◼   ► Steve Jobs book that did come out a [TS]

00:22:26 ◼   ► while ago but the one that I have queued [TS]

00:22:28 ◼   ► up the one I'm starting is it-it's [TS]

00:22:29 ◼   ► called I love this title John icon Steve [TS]

00:22:33 ◼   ► Jobs I don't love this but I do I do [TS]

00:22:36 ◼   ► really think I'm going to draw this book [TS]

00:22:37 ◼   ► it's called the greatest second act in [TS]

00:22:39 ◼   ► the history of business we have this in [TS]

00:22:41 ◼   ► the show notes so this is what I have [TS]

00:22:43 ◼   ► queued up I haven't listened to it yet [TS]

00:22:44 ◼   ► I'm about to start listening to this one [TS]

00:22:45 ◼   ► when I'm done with the previous one very [TS]

00:22:48 ◼   ► excited about this because really it is [TS]

00:22:50 ◼   ► the greatest second act I'm hoping [TS]

00:22:51 ◼   ► you'll we'll talk about that but what do [TS]

00:22:53 ◼   ► you what do you listening to so my pick [TS]

00:22:56 ◼   ► I actually had original pick I've had a [TS]

00:22:58 ◼   ► tech related pick but then I was [TS]

00:23:00 ◼   ► persuaded to change my pick for for [TS]

00:23:02 ◼   ► people who might not be audiobook [TS]

00:23:04 ◼   ► listeners yeah there might not be big [TS]

00:23:07 ◼   ► radio guys or whatever my pick is like a [TS]

00:23:10 ◼   ► starter course and why you would ever [TS]

00:23:12 ◼   ► want to listen to audiobooks oh so it [TS]

00:23:16 ◼   ► for people who are familiar with this [TS]

00:23:18 ◼   ► person's work this is kind of boring [TS]

00:23:20 ◼   ► it's like me recommending you should go [TS]

00:23:22 ◼   ► see these movies called Star Wars [TS]

00:23:23 ◼   ► they're great you know but if you [TS]

00:23:24 ◼   ► haven't heard of Star Wars that would be [TS]

00:23:25 ◼   ► good advice so if you're not an NPR [TS]

00:23:28 ◼   ► listener you you may not have ever heard [TS]

00:23:30 ◼   ► of David Sedaris or know who he is and [TS]

00:23:32 ◼   ► if you haven't ever heard of and have no [TS]

00:23:34 ◼   ► idea who he is i envy you because [TS]

00:23:35 ◼   ► learning who david sedaris it is and [TS]

00:23:38 ◼   ► what he's about is a very interesting [TS]

00:23:39 ◼   ► experience and my my pick is one of his [TS]

00:23:42 ◼   ► older books I don't know Phocis first it [TS]

00:23:44 ◼   ► was the first one that I ever listened [TS]

00:23:45 ◼   ► to is called me talk pretty one day yeah [TS]

00:23:47 ◼   ► uh and this is like I don't want to say [TS]

00:23:52 ◼   ► too much about it because you don't know [TS]

00:23:53 ◼   ► anything about David Sedaris you should [TS]

00:23:55 ◼   ► just get this as your free audible book [TS]

00:23:57 ◼   ► and listen to it because this is [TS]

00:23:58 ◼   ► something that he narrates as himself [TS]

00:24:01 ◼   ► right and his books are good if you want [TS]

00:24:03 ◼   ► to read them but listening to them is [TS]

00:24:05 ◼   ► way way different like he's he is a [TS]

00:24:07 ◼   ► radio guy he does his on books on the [TS]

00:24:10 ◼   ► radio and whenever he's in town I go see [TS]

00:24:12 ◼   ► him live this is a case where you want [TS]

00:24:14 ◼   ► the author to read you their book it is [TS]

00:24:17 ◼   ► very very different than reading it [TS]

00:24:18 ◼   ► yourself so I recommend not reading this [TS]

00:24:21 ◼   ► book in a print version you must get the [TS]

00:24:24 ◼   ► audio version of this book even though [TS]

00:24:25 ◼   ► this is an abridge [TS]

00:24:26 ◼   ► version you must get the audio version [TS]

00:24:28 ◼   ► because staggering him hearing him read [TS]

00:24:30 ◼   ► his stuff is way different than reading [TS]

00:24:33 ◼   ► it yourself so never heard of this guy [TS]

00:24:35 ◼   ► just just trust me on this go honk at me [TS]

00:24:38 ◼   ► talk party one day is free audible book [TS]

00:24:40 ◼   ► David Sedaris narrates it and it's a [TS]

00:24:43 ◼   ► bunch of nonfiction stories about his [TS]

00:24:46 ◼   ► life which sounds boring but his life is [TS]

00:24:49 ◼   ► anything but boring just put it in if a [TS]

00:24:53 ◼   ► long car trip is great this you're going [TS]

00:24:54 ◼   ► a long car trip or anywhere and just [TS]

00:24:56 ◼   ► listen and the you will be horrified [TS]

00:25:00 ◼   ► disturbed amazed you will cry you will [TS]

00:25:03 ◼   ► laugh I don't know what you'll do I [TS]

00:25:05 ◼   ► really don't know what to do but if you [TS]

00:25:06 ◼   ► don't know who even if you do know who [TS]

00:25:07 ◼   ► David Sedaris is and you haven't [TS]

00:25:09 ◼   ► listened in a long time it's good to [TS]

00:25:10 ◼   ► just pick that up hates free and listen [TS]

00:25:13 ◼   ► to it again because it's just as funny [TS]

00:25:15 ◼   ► the second time around I love David [TS]

00:25:16 ◼   ► Sedaris and I've listened to almost all [TS]

00:25:19 ◼   ► of his stuff I don't think I've ever [TS]

00:25:21 ◼   ► actually read one of his books I've [TS]

00:25:22 ◼   ► listened to it all in audio form he's [TS]

00:25:25 ◼   ► very interesting character recommended [TS]

00:25:27 ◼   ► all right [TS]

00:25:30 ◼   ► so now Steve Jobs Steve Jobs I don't [TS]

00:25:34 ◼   ► know how how can you be listening to [TS]

00:25:35 ◼   ► this show and not know this it's not [TS]

00:25:38 ◼   ► news anymore it's already happened [TS]

00:25:40 ◼   ► Steve Jobs has uh has retired is [TS]

00:25:44 ◼   ► resigned really resigning CEO he's [TS]

00:25:49 ◼   ► resigned to CEO isn't relieved I mean [TS]

00:25:51 ◼   ► but that is a retirement and he was [TS]

00:25:53 ◼   ► instantly reinstated as chairman right [TS]

00:25:55 ◼   ► of the board or whatever right so it's [TS]

00:25:57 ◼   ► you mentioned and I was like I am or [TS]

00:25:59 ◼   ► something that I hadn't said anything [TS]

00:26:01 ◼   ► about it right which is true like I [TS]

00:26:04 ◼   ► didn't I didn't write anything about it [TS]

00:26:06 ◼   ► I didn't really tweet about it repeated [TS]

00:26:08 ◼   ► some other people's things didn't really [TS]

00:26:09 ◼   ► tweet much about it now back in the [TS]

00:26:13 ◼   ► summer of 2007 I wrote something from [TS]

00:26:16 ◼   ► Mac world called a day without Steve hmm [TS]

00:26:18 ◼   ► which was like a Mac world you're very [TS]

00:26:21 ◼   ► limited at least I'm limited to how long [TS]

00:26:23 ◼   ► right because if you get one page and [TS]

00:26:24 ◼   ► it's not like writing for ours or other [TS]

00:26:26 ◼   ► online thing where or even Mac WorldCom [TS]

00:26:28 ◼   ► where you can go as long as you want to [TS]

00:26:30 ◼   ► go so I tried to fit into this one page [TS]

00:26:33 ◼   ► article a summary of my thoughts about [TS]

00:26:37 ◼   ► you know some day Steve is not going to [TS]

00:26:40 ◼   ► be run [TS]

00:26:40 ◼   ► Apple and what will that be like and and [TS]

00:26:43 ◼   ► again this was 2007 I forget when it was [TS]

00:26:45 ◼   ► in the timeline but this this was me [TS]

00:26:47 ◼   ► trying to square myself with the idea [TS]

00:26:51 ◼   ► that Steve Jobs would not be running [TS]

00:26:53 ◼   ► Apple forever I think maybe this was his [TS]

00:26:55 ◼   ► first medical absence or was that I [TS]

00:26:57 ◼   ► don't even remember but at some point it [TS]

00:26:59 ◼   ► was it was the point in in my life when [TS]

00:27:01 ◼   ► I said you know what I really have to [TS]

00:27:02 ◼   ► start thinking about this and make [TS]

00:27:05 ◼   ► myself okay with it and say yeah and the [TS]

00:27:07 ◼   ► process of making myself okay with it [TS]

00:27:09 ◼   ► was like oh let me just think it through [TS]

00:27:10 ◼   ► and write something out and so I ended [TS]

00:27:14 ◼   ► IND this thing with sort of a summary of [TS]

00:27:18 ◼   ► what I thought the post Jobs Apple would [TS]

00:27:21 ◼   ► be like and I mentioned that you know [TS]

00:27:24 ◼   ► this is a phrase that I don't think I [TS]

00:27:26 ◼   ► made it up I've heard a million places [TS]

00:27:27 ◼   ► before with it the whole idea that if [TS]

00:27:29 ◼   ► the mantra of the Apple company without [TS]

00:27:33 ◼   ► him is the idea of what would Steve do [TS]

00:27:36 ◼   ► right so even though he's not there have [TS]

00:27:39 ◼   ► his philosophy and view everything so as [TS]

00:27:41 ◼   ► long as everybody has that in mind [TS]

00:27:43 ◼   ► they'll be okay and I followed up by [TS]

00:27:46 ◼   ► saying that the thing that Jobs has [TS]

00:27:48 ◼   ► always wanted to do was make the best [TS]

00:27:50 ◼   ► products possible and I have a [TS]

00:27:54 ◼   ► paraphrase of of a Socrates quote here [TS]

00:27:57 ◼   ► is actually it's a 3-way Apple thing [TS]

00:28:00 ◼   ► alright so so original quote from [TS]

00:28:01 ◼   ► Socrates as far as I know [TS]

00:28:02 ◼   ► and then the Mac software company [TS]

00:28:05 ◼   ► ambrosia software do you remember them [TS]

00:28:06 ◼   ► in Turku Vale Maelstrom and all sorts of [TS]

00:28:09 ◼   ► other programs sneza Pro X or something [TS]

00:28:12 ◼   ► I mean yes naps Pro tons of they still [TS]

00:28:14 ◼   ► make some software and they but their [TS]

00:28:16 ◼   ► most famous for their Mac shareware [TS]

00:28:18 ◼   ► games back in the day and that this was [TS]

00:28:19 ◼   ► the motto of their company this Socrates [TS]

00:28:22 ◼   ► quote word for worse and I have modified [TS]

00:28:23 ◼   ► adhere in this article and the quote is [TS]

00:28:27 ◼   ► virtue does not come from market share [TS]

00:28:29 ◼   ► rather from market share rather from [TS]

00:28:32 ◼   ► virtue comes market share and all other [TS]

00:28:34 ◼   ► good things yes I managed to mangle the [TS]

00:28:35 ◼   ► quote the idea is that you don't go [TS]

00:28:39 ◼   ► after the thing that's your goal we want [TS]

00:28:42 ◼   ► to be the biggest company in the world [TS]

00:28:43 ◼   ► we want to you know have a strategy that [TS]

00:28:45 ◼   ► makes us the most successful maker of [TS]

00:28:47 ◼   ► gadgets or whatever instead you do the [TS]

00:28:50 ◼   ► virtuous thing and from the virtuous [TS]

00:28:52 ◼   ► thing comes all the other [TS]

00:28:53 ◼   ► goals that you wanted so the idea is [TS]

00:28:55 ◼   ► make the best product and if you make [TS]

00:28:57 ◼   ► the best product you will become the [TS]

00:28:59 ◼   ► biggest company in the world the most [TS]

00:29:00 ◼   ► successful company the most profitable [TS]

00:29:02 ◼   ► company you will dominate your industry [TS]

00:29:04 ◼   ► you'll sell more your thing than the [TS]

00:29:05 ◼   ► other guy you'll you'll have a better [TS]

00:29:06 ◼   ► brand recognition all the good things [TS]

00:29:08 ◼   ► that a company wants that a CEO is in [TS]

00:29:09 ◼   ► charge of your share price will go up [TS]

00:29:11 ◼   ► all that stuff if you try to do that [TS]

00:29:12 ◼   ► stuff I want to try to make the most [TS]

00:29:15 ◼   ► profit I want to try to sell the most [TS]

00:29:17 ◼   ► widgets I want to have the highest share [TS]

00:29:18 ◼   ► price you will fail don't try to you [TS]

00:29:23 ◼   ► know instead aim for the virtuous thing [TS]

00:29:25 ◼   ► which is making the best product and if [TS]

00:29:26 ◼   ► you look at what Steve has done over his [TS]

00:29:28 ◼   ► entire career that's always what he's [TS]

00:29:31 ◼   ► concentrated on he's not been chasing [TS]

00:29:34 ◼   ► the ancillary rewards he's not been [TS]

00:29:36 ◼   ► chasing profits or market share or stock [TS]

00:29:40 ◼   ► price he's gotten those things by [TS]

00:29:42 ◼   ► chasing the one thing that he actually [TS]

00:29:43 ◼   ► cares about is making great stuff and [TS]

00:29:45 ◼   ► this sounds like a stupid trite flat [TS]

00:29:48 ◼   ► level of course you're going to make the [TS]

00:29:49 ◼   ► best product Lee everybody knows that [TS]

00:29:50 ◼   ► right but if you look at what other [TS]

00:29:51 ◼   ► companies do and I would imagine if you [TS]

00:29:53 ◼   ► were in their boardrooms listening to [TS]

00:29:55 ◼   ► their discussions they're not talking [TS]

00:29:56 ◼   ► about how do we make the best product [TS]

00:29:58 ◼   ► they're talking about how do we succeed [TS]

00:29:59 ◼   ► in the market how do we defeat our [TS]

00:30:01 ◼   ► competitor so on and that strategy can [TS]

00:30:02 ◼   ► work like Microsoft is built on that [TS]

00:30:04 ◼   ► strategy certainly you can't say [TS]

00:30:05 ◼   ► Microsoft strategy was let's always make [TS]

00:30:07 ◼   ► the best product it was let's crush our [TS]

00:30:09 ◼   ► competitors what kind of you know [TS]

00:30:11 ◼   ► innovative business model or strategy [TS]

00:30:13 ◼   ► can be used to become the dominant [TS]

00:30:15 ◼   ► player in the PC space and it worked for [TS]

00:30:16 ◼   ► them and they won right so it's not to [TS]

00:30:18 ◼   ► say other strategies can't work but this [TS]

00:30:20 ◼   ► has not been what Apple has done Apple [TS]

00:30:22 ◼   ► has always said we are going to make the [TS]

00:30:24 ◼   ► best product and sometimes that [TS]

00:30:25 ◼   ► strategy's not worked for them like they [TS]

00:30:27 ◼   ► had the best product with the Mac way [TS]

00:30:29 ◼   ► back when they didn't do enough of the [TS]

00:30:31 ◼   ► other things like it wasn't enough they [TS]

00:30:33 ◼   ► had too many demerits against them on [TS]

00:30:34 ◼   ► top of then you know Steve Jobs was [TS]

00:30:36 ◼   ► kicked out 1985 so you can't really [TS]

00:30:38 ◼   ► blame him for all those dark years when [TS]

00:30:40 ◼   ► Apple wasn't concentrating on that all [TS]

00:30:42 ◼   ► right so oh and then I finished up the [TS]

00:30:47 ◼   ► thing is saying Steve Jobs obviously [TS]

00:30:49 ◼   ► will never be equalled by any other [TS]

00:30:50 ◼   ► single person but he could be actually [TS]

00:30:52 ◼   ► be bettered by an entire tire [TS]

00:30:54 ◼   ► organization that stays true to those [TS]

00:30:55 ◼   ► ideals I'm gonna get to the bettering [TS]

00:30:59 ◼   ► part in a little bit so so I felt like I [TS]

00:31:02 ◼   ► had put that to bed within myself as far [TS]

00:31:06 ◼   ► as [TS]

00:31:07 ◼   ► him leaving goes and I was not four [TS]

00:31:10 ◼   ► years ago now did we just jump back did [TS]

00:31:13 ◼   ► you did you anticipate that this would [TS]

00:31:15 ◼   ► that the the timing of this were you [TS]

00:31:18 ◼   ► expecting this was just like oh this is [TS]

00:31:19 ◼   ► going to happen any day kind of thing or [TS]

00:31:21 ◼   ► I thought he would be gone sooner really [TS]

00:31:23 ◼   ► that's why I wrote this in 2007 I was [TS]

00:31:25 ◼   ► afraid with the lead time of the print [TS]

00:31:26 ◼   ► magazine that I would be too late like [TS]

00:31:27 ◼   ► that this would go in and he would [TS]

00:31:28 ◼   ► already be gone by the time the went up [TS]

00:31:30 ◼   ► I was like I have to meet it was I [TS]

00:31:32 ◼   ► thought you know how long could he [TS]

00:31:33 ◼   ► possibly stay in this right you know but [TS]

00:31:36 ◼   ► the different out like none of us know [TS]

00:31:37 ◼   ► any details of the health situation I [TS]

00:31:39 ◼   ► don't really care about the details I [TS]

00:31:41 ◼   ► don't think it's anybody's business but [TS]

00:31:42 ◼   ► that also means that I you know I had [TS]

00:31:45 ◼   ► uncertainty I didn't know it could be [TS]

00:31:46 ◼   ► any day now right but I thought I was [TS]

00:31:48 ◼   ► just like you know I put it to bed I'm [TS]

00:31:50 ◼   ► like well when he eventually does leave [TS]

00:31:51 ◼   ► I feel like I don't need to write [TS]

00:31:53 ◼   ► anything else because I already [TS]

00:31:54 ◼   ► addressed this many years ago I said [TS]

00:31:56 ◼   ► what I had to say and that's it but when [TS]

00:31:57 ◼   ► he actually left I felt I found out that [TS]

00:31:59 ◼   ► I wasn't as prepared as I thought [TS]

00:32:01 ◼   ► because it wasn't like oh yeah I saw [TS]

00:32:02 ◼   ► this coming it's no big deal I didn't [TS]

00:32:04 ◼   ► feel that way at all I felt like this is [TS]

00:32:06 ◼   ► a big deal and despite all my [TS]

00:32:07 ◼   ► preparations that I was still kind of [TS]

00:32:09 ◼   ► you know I was sad I was disappointed I [TS]

00:32:11 ◼   ► was kind of a drift out to see it and [TS]

00:32:14 ◼   ► didn't really know what to think I wrote [TS]

00:32:15 ◼   ► down some notes and like maybe I will [TS]

00:32:16 ◼   ► write something about it I wrote down a [TS]

00:32:17 ◼   ► lot of notes about the issue and I was [TS]

00:32:20 ◼   ► like well this sound what I am what I [TS]

00:32:23 ◼   ► have these notes on sounds more like a [TS]

00:32:24 ◼   ► eulogy but he's not he's not dead he's [TS]

00:32:26 ◼   ► just left the company right and and I [TS]

00:32:29 ◼   ► was thinking about why that was the case [TS]

00:32:30 ◼   ► and that was another point I jotted down [TS]

00:32:32 ◼   ► and then Daniel John could made the [TS]

00:32:35 ◼   ► exact point on Twitter like the reason [TS]

00:32:39 ◼   ► everybody's acting like Steve Jobs died [TS]

00:32:40 ◼   ► is because the aspect of him we get [TS]

00:32:42 ◼   ► access to his public leadership role is [TS]

00:32:44 ◼   ► gone [TS]

00:32:45 ◼   ► and that none of us are friends with [TS]

00:32:48 ◼   ► Steve Jobs so when he leaves his role as [TS]

00:32:52 ◼   ► CEO of Apple it's like he's gone for us [TS]

00:32:54 ◼   ► because we don't know the other part yes [TS]

00:32:55 ◼   ► he continues to live on and have a [TS]

00:32:57 ◼   ► family and a life and friends and stuff [TS]

00:32:59 ◼   ► like that and he continues to be [TS]

00:33:00 ◼   ► chairman of the board I guess but how [TS]

00:33:02 ◼   ► much how much do we have any interaction [TS]

00:33:04 ◼   ► with any of the people on Apple's board [TS]

00:33:05 ◼   ► we don't see them know about them hear [TS]

00:33:07 ◼   ► anything about them really so once Steve [TS]

00:33:10 ◼   ► Jobs leaves a CEO it's like he's gone [TS]

00:33:12 ◼   ► for us not dead but like he's gone for [TS]

00:33:14 ◼   ► us which is why when I was making notes [TS]

00:33:16 ◼   ► about what my feelings are about him [TS]

00:33:19 ◼   ► leaving it was like a eulogy because [TS]

00:33:21 ◼   ► Steve Jobs that I know the Steve Jobs [TS]

00:33:23 ◼   ► than any of us know the guy whose CEO of [TS]

00:33:25 ◼   ► Apple has gone right so he might did not [TS]

00:33:28 ◼   ► think he might as well be dead but he we [TS]

00:33:29 ◼   ► don't we don't see him here we don't get [TS]

00:33:30 ◼   ► to hear him talk we don't get to hear [TS]

00:33:31 ◼   ► what he has to say he's not in direct [TS]

00:33:34 ◼   ► leadership and control of the company [TS]

00:33:35 ◼   ► although that was you know been true for [TS]

00:33:37 ◼   ► a while since he's been a medical leave [TS]

00:33:38 ◼   ► ring so that's why I feels like he's [TS]

00:33:40 ◼   ► gone uh and I was that my future notes [TS]

00:33:45 ◼   ► were about like so what was his role [TS]

00:33:48 ◼   ► when he was there I know you mentioned [TS]

00:33:49 ◼   ► on preview shows like would you consider [TS]

00:33:51 ◼   ► this to errors in the company's [TS]

00:33:53 ◼   ► histories and I Gruber said yes of [TS]

00:33:54 ◼   ► course and I agree in it there's [TS]

00:33:55 ◼   ► actually a phrase but that I don't know [TS]

00:33:58 ◼   ► who invented this phrase but it just [TS]

00:33:59 ◼   ► seems to come out of the ether when Jobs [TS]

00:34:01 ◼   ► returned in 97 or whatever and I saw it [TS]

00:34:04 ◼   ► I've seen it everywhere and I've always [TS]

00:34:05 ◼   ► used it and I don't know who invented it [TS]

00:34:07 ◼   ► but it's the jobs two ERA jobs Roman [TS]

00:34:09 ◼   ► numeral two you know to capitalize error [TS]

00:34:11 ◼   ► in the jobs to error of Apple you know [TS]

00:34:13 ◼   ► since the jobs to era you seen it in [TS]

00:34:15 ◼   ► stories for years and years and years [TS]

00:34:17 ◼   ► and it's just the natural thing that [TS]

00:34:18 ◼   ► like he had the first error of jobs that [TS]

00:34:21 ◼   ► aptly found with the company with his [TS]

00:34:22 ◼   ► friend Steve Wozniak and blah blah blah [TS]

00:34:24 ◼   ► made the personal computers became rich [TS]

00:34:25 ◼   ► blah blah but then this is the jobs to [TS]

00:34:27 ◼   ► error alright so this is the end of the [TS]

00:34:29 ◼   ► jobs to era alright and trying to think [TS]

00:34:33 ◼   ► about what is what is the legacy of the [TS]

00:34:35 ◼   ► jobs to error how's it different the [TS]

00:34:36 ◼   ► jobs when I may still write this I don't [TS]

00:34:38 ◼   ► know I didn't I didn't write it because [TS]

00:34:39 ◼   ► like I said it felt like a eulogy [TS]

00:34:41 ◼   ► so eventually some day when he does pass [TS]

00:34:44 ◼   ► on maybe I will write this up and put it [TS]

00:34:48 ◼   ► down but for now I'm trying to mostly [TS]

00:34:49 ◼   ► just think about is what he did in his [TS]

00:34:51 ◼   ► job as CEO and that's what other people [TS]

00:34:53 ◼   ► been talking about on your other shows [TS]

00:34:55 ◼   ► with mark on group I like what is it [TS]

00:34:57 ◼   ► that he brought to the company during [TS]

00:34:58 ◼   ► this second phase of his career and what [TS]

00:35:01 ◼   ► does it mean that he's gone and [TS]

00:35:02 ◼   ► someone's over with it and after [TS]

00:35:03 ◼   ► listening to all those shows and [TS]

00:35:04 ◼   ► thinking about it myself [TS]

00:35:05 ◼   ► I think the key difficulty I have in [TS]

00:35:07 ◼   ► talking about this topic is that we [TS]

00:35:09 ◼   ► don't know what jobs did so Gruber link [TS]

00:35:12 ◼   ► this article the title was ideas not [TS]

00:35:15 ◼   ► hierarchy on Steve Jobs supposedly [TS]

00:35:17 ◼   ► making all Apple decisions and it's at [TS]

00:35:19 ◼   ► the small wave calm by Tim Tom Reiss [TS]

00:35:24 ◼   ► teaming and he talks about the notion [TS]

00:35:29 ◼   ► that you know that Steve Jobs is the [TS]

00:35:31 ◼   ► personification of the company and that [TS]

00:35:33 ◼   ► everything Apple does [TS]

00:35:35 ◼   ► because of him so we're all familiar [TS]

00:35:36 ◼   ► with this phenomenon I've Apple does [TS]

00:35:38 ◼   ► anything it's shorthand instead of [TS]

00:35:40 ◼   ► saying that Apple did XY and Z we say oh [TS]

00:35:43 ◼   ► well Steve job wants X so Steve Jobs [TS]

00:35:44 ◼   ► once this and the reason that's like [TS]

00:35:47 ◼   ► that is because that's what Steve Jobs [TS]

00:35:48 ◼   ► wants like that he somehow makes every [TS]

00:35:50 ◼   ► single decision and does every single [TS]

00:35:52 ◼   ► thing the company does and it's just a [TS]

00:35:53 ◼   ► shorthand way of expressing the idea [TS]

00:35:56 ◼   ► that he's a dominant personality and at [TS]

00:35:59 ◼   ► the company and he's more hands-on than [TS]

00:36:02 ◼   ► most other CEOs are he's he's willing to [TS]

00:36:04 ◼   ► be involved in the details but there's [TS]

00:36:07 ◼   ► no way that one person does all this [TS]

00:36:09 ◼   ► stuff right so in this article there was [TS]

00:36:12 ◼   ► an excerpt from the the d8 conference [TS]

00:36:14 ◼   ► which I don't remember what year was [TS]

00:36:15 ◼   ► with a couple years ago where they were [TS]

00:36:16 ◼   ► interviewing Steve Jobs onstage and the [TS]

00:36:18 ◼   ► person asked him what do you do all day [TS]

00:36:20 ◼   ► Steve and what he said was basically the [TS]

00:36:22 ◼   ► team meets with teams of people and [TS]

00:36:23 ◼   ► works on ideas and solves problems makes [TS]

00:36:25 ◼   ► products blah blah blah like he just [TS]

00:36:26 ◼   ► gave a vague answer and this was [TS]

00:36:29 ◼   ► Mossberg interviewing them he says what [TS]

00:36:30 ◼   ► are people willing to tell you that [TS]

00:36:31 ◼   ► you're wrong yes and job says yeah and [TS]

00:36:34 ◼   ► he says it must progress do you win all [TS]

00:36:38 ◼   ► of your arguments with your employees [TS]

00:36:39 ◼   ► and he said no of course not you can't [TS]

00:36:40 ◼   ► win all your arguments with your [TS]

00:36:41 ◼   ► employees because you're not going to [TS]

00:36:43 ◼   ► get great employees at your company if [TS]

00:36:45 ◼   ► every time they come up with an idea [TS]

00:36:46 ◼   ► that you disagree with you override them [TS]

00:36:48 ◼   ► because you're the boss right so the [TS]

00:36:50 ◼   ► idea is that you know he's basically [TS]

00:36:52 ◼   ► saying that they come to me with ideas [TS]

00:36:54 ◼   ► and yes I'm sure he says that's good [TS]

00:36:56 ◼   ► that's bad or whatever but when he has [TS]

00:36:58 ◼   ► arguments with them which apparently [TS]

00:36:59 ◼   ► happens all the time like his [TS]

00:37:01 ◼   ► subordinate will say I think we should [TS]

00:37:02 ◼   ► do XY and Z and Steve will say I think [TS]

00:37:04 ◼   ► we should do P Q&R he doesn't just pull [TS]

00:37:06 ◼   ► rank and say well I'm Steve Jobs and I [TS]

00:37:08 ◼   ► get to do it they have arguments and [TS]

00:37:09 ◼   ► sometimes he loses and he has to because [TS]

00:37:12 ◼   ► if you were some super smart designer or [TS]

00:37:15 ◼   ► something or you know Johnny I've or [TS]

00:37:16 ◼   ► anybody you know Tim Cook or you know [TS]

00:37:19 ◼   ► Phil Schiller and every time you came up [TS]

00:37:21 ◼   ► with an idea and your boss disagreed [TS]

00:37:22 ◼   ► your boss just said well I'm the boss [TS]

00:37:23 ◼   ► and we get to do it that way you would [TS]

00:37:25 ◼   ► be disheartened you wouldn't want to [TS]

00:37:27 ◼   ► stay at this company like you can't have [TS]

00:37:28 ◼   ► smart people is the direct quote from [TS]

00:37:32 ◼   ► from Steve Jobs he says the Mossberg s [TS]

00:37:35 ◼   ► did you win all the arguments he says no [TS]

00:37:37 ◼   ► you see you can't if you want to hire [TS]

00:37:39 ◼   ► great people and have them stay working [TS]

00:37:40 ◼   ► for you you have to let them make a lot [TS]

00:37:41 ◼   ► of decisions and you have to be it mmm [TS]

00:37:44 ◼   ► he's the stutters here [TS]

00:37:46 ◼   ► and you have to be run by ideas not [TS]

00:37:48 ◼   ► hierarchy the best ideas have to win [TS]

00:37:50 ◼   ► otherwise good people don't stay hmm and [TS]

00:37:52 ◼   ► the best idea is he's saying and are not [TS]

00:37:54 ◼   ► necessarily my ideas right now so this [TS]

00:37:58 ◼   ► is Steve Jobs himself saying every one [TS]

00:38:00 ◼   ► of these ideas was not my idea and they [TS]

00:38:03 ◼   ► can't be so that's just not how you run [TS]

00:38:05 ◼   ► a company so they think the smell [TS]

00:38:06 ◼   ► dispelling this myth that he does [TS]

00:38:07 ◼   ► everything now we can kind of know what [TS]

00:38:11 ◼   ► he did in general like we can say he [TS]

00:38:13 ◼   ► came back to the company and broad [TS]

00:38:15 ◼   ► strokes what happened [TS]

00:38:16 ◼   ► well broad strokes the first thing that [TS]

00:38:18 ◼   ► happened was that he said we need fewer [TS]

00:38:20 ◼   ► products so he killed a bunch of stuff [TS]

00:38:21 ◼   ► he got rid of the the clones got rid of [TS]

00:38:23 ◼   ► the Newton cut their product line down [TS]

00:38:25 ◼   ► to the level four before a grid or so [TS]

00:38:27 ◼   ► and so forth now does that mean it was [TS]

00:38:29 ◼   ► his idea to do every single one of the [TS]

00:38:30 ◼   ► things no not necessarily but it's clear [TS]

00:38:32 ◼   ► that as soon as he came in what his team [TS]

00:38:36 ◼   ► did was simplify the product line and [TS]

00:38:38 ◼   ► since the CEO was in charge it's not the [TS]

00:38:40 ◼   ► type of move where you know a [TS]

00:38:42 ◼   ► subordinate said I think we should sell [TS]

00:38:44 ◼   ► pizzas and Steve Jobs said well I [TS]

00:38:46 ◼   ► disagree but you're the subordinate [TS]

00:38:47 ◼   ► you're real smart so I guess we should [TS]

00:38:48 ◼   ► make pizzas these are company changing [TS]

00:38:51 ◼   ► decisions to cancel the Newton to kill [TS]

00:38:53 ◼   ► cloning to cut half your products are [TS]

00:38:55 ◼   ► more than happier products down to this [TS]

00:38:57 ◼   ► very simplified thing these are big big [TS]

00:38:59 ◼   ► moves that have to have the approval of [TS]

00:39:01 ◼   ► the guy in charge so you can put that on [TS]

00:39:02 ◼   ► Steve Jobs and say yeah he did this he [TS]

00:39:04 ◼   ► decided this is the path back to this [TS]

00:39:06 ◼   ► company first get rid of all this crap [TS]

00:39:07 ◼   ► concentrate on these few things he's the [TS]

00:39:10 ◼   ► one who you know we don't know who came [TS]

00:39:12 ◼   ► with the idea of an iMac or anything [TS]

00:39:13 ◼   ► like that but he's the one who said [TS]

00:39:14 ◼   ► that's the thing that we're going to go [TS]

00:39:15 ◼   ► with we're going to cut everything out [TS]

00:39:16 ◼   ► out you guys work on the iMac we're [TS]

00:39:18 ◼   ► going to do that I'm going to work very [TS]

00:39:19 ◼   ► closely with you on the iMac we're gonna [TS]

00:39:21 ◼   ► work together on and that's going to be [TS]

00:39:22 ◼   ► our first big you know comeback thing so [TS]

00:39:25 ◼   ► you can put big broad decisions like [TS]

00:39:27 ◼   ► that on top of job like the idea is like [TS]

00:39:29 ◼   ► should we make a phone yes No ah does [TS]

00:39:31 ◼   ► that mean Steve Jobs came up with the [TS]

00:39:33 ◼   ► idea of the iPhone thought we should [TS]

00:39:34 ◼   ► make a phone camel design no but in the [TS]

00:39:36 ◼   ► end of the day someone came up with the [TS]

00:39:39 ◼   ► idea to make a bone he's the one who [TS]

00:39:40 ◼   ► gave it the thumbs up or thumbs down so [TS]

00:39:42 ◼   ► it's easy to put the big decisions on [TS]

00:39:44 ◼   ► him but the thing about the thing about [TS]

00:39:48 ◼   ► the jobs to air is that say if you don't [TS]

00:39:51 ◼   ► like Apple or your anti Apple or anti [TS]

00:39:54 ◼   ► Jobs or whatever you're inclined to [TS]

00:39:55 ◼   ► believe that Steve Jobs was the one [TS]

00:39:57 ◼   ► stopping whatever it is that you want [TS]

00:40:00 ◼   ► that you didn't get in the job store so [TS]

00:40:02 ◼   ► if you don't like the App Store Policies [TS]

00:40:04 ◼   ► feel like oh it's because Steve Jobs did [TS]

00:40:05 ◼   ► we have these things I don't like if you [TS]

00:40:06 ◼   ► wanted an X Mac like well the reason we [TS]

00:40:08 ◼   ► didn't have an X Mac which we talked [TS]

00:40:10 ◼   ► about in past shows to say you know [TS]

00:40:11 ◼   ► configurable Mac that has only exactly [TS]

00:40:12 ◼   ► what you want and nothing else and is [TS]

00:40:14 ◼   ► you know cheap enough that you can [TS]

00:40:16 ◼   ► afford it and so on and so forth the [TS]

00:40:18 ◼   ► reason we don't have that is cuz Steve [TS]

00:40:19 ◼   ► Jobs doesn't want write or a licensing [TS]

00:40:22 ◼   ► Mac os10 for generic PC hardware it's [TS]

00:40:24 ◼   ► like oh we would have that except if it [TS]

00:40:25 ◼   ► wasn't for Steve Jobs like whatever your [TS]

00:40:26 ◼   ► thing is that you didn't get in the jobs [TS]

00:40:29 ◼   ► - error and you don't like Apple you're [TS]

00:40:31 ◼   ► gonna say oh it's because of Steve Jobs [TS]

00:40:32 ◼   ► that we didn't get those things right [TS]

00:40:34 ◼   ► and on the other side of the coin if you [TS]

00:40:36 ◼   ► like Apple products and quality and all [TS]

00:40:37 ◼   ► that stuff you assume that things can [TS]

00:40:40 ◼   ► only get worse without him there because [TS]

00:40:42 ◼   ► all the things that you like you say [TS]

00:40:43 ◼   ► well the reason we had the thing I [TS]

00:40:45 ◼   ► really like was because of Steve Jobs a [TS]

00:40:46 ◼   ► Mac os10 look really cool that's just [TS]

00:40:48 ◼   ► because of Steve Jobs like on the [TS]

00:40:49 ◼   ► MacBook Air is awesome and we wouldn't [TS]

00:40:50 ◼   ► have that without Steve Jobs the iPhone [TS]

00:40:52 ◼   ► is awesome and the iPod is awesome and [TS]

00:40:53 ◼   ► if it wasn't a Steve Jobs we wouldn't [TS]

00:40:54 ◼   ► have those so there's a tendency for [TS]

00:40:56 ◼   ► both sides of the Pro and anti Apple [TS]

00:40:59 ◼   ► camp so just assign two jobs all the the [TS]

00:41:03 ◼   ► things that they liked or didn't like [TS]

00:41:04 ◼   ► and that can't all possibly be true like [TS]

00:41:06 ◼   ► all those things that the people didn't [TS]

00:41:08 ◼   ► get they sell it's because of Steve Jobs [TS]

00:41:10 ◼   ► you don't get that you don't know that [TS]

00:41:11 ◼   ► that's that's why we didn't get a thing [TS]

00:41:13 ◼   ► like only thing you can say is that [TS]

00:41:15 ◼   ► probably that Steve Jobs eventually gave [TS]

00:41:18 ◼   ► it the okay that you know like there's [TS]

00:41:20 ◼   ► no that the App Store Policies whoever [TS]

00:41:22 ◼   ► came up with the idea of the App Store [TS]

00:41:23 ◼   ► Policies maybe it was Steve maybe it [TS]

00:41:24 ◼   ► wasn't but he gave it the thumbs up like [TS]

00:41:26 ◼   ► right side you know okay we're going to [TS]

00:41:28 ◼   ► go with that strategy and we're gonna [TS]

00:41:29 ◼   ► stick to it because clearly apples had [TS]

00:41:30 ◼   ► spoken with one voice on the App Store [TS]

00:41:32 ◼   ► and you know they modified it a little [TS]

00:41:34 ◼   ► bit or whatever but it's clear that he [TS]

00:41:36 ◼   ► agreed to that but doesn't mean he came [TS]

00:41:37 ◼   ► up with it or that even he was the [TS]

00:41:38 ◼   ► biggest proponent from it for all you [TS]

00:41:39 ◼   ► know he leaves and he was actually the [TS]

00:41:42 ◼   ► one at every meeting saying you know [TS]

00:41:43 ◼   ► these App Store policy should we could [TS]

00:41:44 ◼   ► reconsider these and one of his [TS]

00:41:45 ◼   ► subordinates was saying no no we got to [TS]

00:41:47 ◼   ► stick with this and he was eventually [TS]

00:41:49 ◼   ► convinced by a smart subordinate for all [TS]

00:41:51 ◼   ► you know for example Scott Forstall [TS]

00:41:53 ◼   ► or Tim Cook were the biggest proponents [TS]

00:41:55 ◼   ► of the close app store wasn't Steve Jobs [TS]

00:41:57 ◼   ► it was keeping you from having whatever [TS]

00:41:58 ◼   ► it is that you wanted it was one of his [TS]

00:41:59 ◼   ► the other people who works for him and [TS]

00:42:01 ◼   ► he was just convinced by them that it [TS]

00:42:03 ◼   ► was the right thing to do [TS]

00:42:05 ◼   ► this is why it's so difficult to figure [TS]

00:42:07 ◼   ► out what is post jobs Apple going to be [TS]

00:42:10 ◼   ► like because you can't know which one of [TS]

00:42:13 ◼   ► these things [TS]

00:42:14 ◼   ► was primarily motivated by him or which [TS]

00:42:17 ◼   ► one of these things like he was actually [TS]

00:42:18 ◼   ► an opposition to because Apple speaks [TS]

00:42:20 ◼   ► with one voice under under Steve Jobs in [TS]

00:42:22 ◼   ► the jobs to air it speaks with one voice [TS]

00:42:24 ◼   ► but that doesn't mean that in all of the [TS]

00:42:26 ◼   ► debates that one voice was Steve Jobs [TS]

00:42:28 ◼   ► idea or that he was the most [TS]

00:42:30 ◼   ► enthusiastic for it and you don't need [TS]

00:42:32 ◼   ► you don't need to look any further than [TS]

00:42:33 ◼   ► like you know Steve Jobs flops that [TS]

00:42:35 ◼   ► people have been talking about like it's [TS]

00:42:36 ◼   ► clear the Steve Jobs love the g4 cube [TS]

00:42:38 ◼   ► whether it was his idea or not right he [TS]

00:42:40 ◼   ► when he was up there on stage he was [TS]

00:42:42 ◼   ► enthusiastic about this brought he [TS]

00:42:43 ◼   ► thought it was awesome now let me just [TS]

00:42:45 ◼   ► jump back a sec here John do you do you [TS]

00:42:47 ◼   ► anticipate that that one voice is going [TS]

00:42:50 ◼   ► to change do you think we might have the [TS]

00:42:52 ◼   ► voice of Schiller and the voice of cook [TS]

00:42:54 ◼   ► or do you think do you think they'll [TS]

00:42:56 ◼   ► somehow or will we sort of lose it's [TS]

00:43:00 ◼   ► interesting it I just want to touch on [TS]

00:43:02 ◼   ► this point for a second because if you [TS]

00:43:03 ◼   ► if you think about that whether it's a [TS]

00:43:05 ◼   ► press release or what sometimes it feels [TS]

00:43:08 ◼   ► like there is the voice of Apple that we [TS]

00:43:10 ◼   ► hear through the press release then we [TS]

00:43:12 ◼   ► think of Apple embodied it is Steve Jobs [TS]

00:43:15 ◼   ► and then we have other people who can [TS]

00:43:19 ◼   ► speak on Apple's behalf whether it's the [TS]

00:43:20 ◼   ► PR or whatever do you think that's going [TS]

00:43:23 ◼   ► to change is that going to splinter are [TS]

00:43:25 ◼   ► we going to have not different people [TS]

00:43:26 ◼   ► saying different things but a few [TS]

00:43:29 ◼   ► different people to think about from [TS]

00:43:31 ◼   ► from Steve you know from Steve Jobs now [TS]

00:43:34 ◼   ► it's passed down to these two or three [TS]

00:43:37 ◼   ► or four or five people or well we have [TS]

00:43:39 ◼   ► more of the faceless Apple just the [TS]

00:43:40 ◼   ► generic Apple PR you know because you [TS]

00:43:43 ◼   ► can't you can't just go and replace [TS]

00:43:45 ◼   ► Steve Jobs and say oh this is our new [TS]

00:43:46 ◼   ► CEO therefore this is going to be the [TS]

00:43:48 ◼   ► new or can you well yeah that was kind [TS]

00:43:51 ◼   ► of getting out with the flops like or [TS]

00:43:52 ◼   ► the hockey puck mouse another thing [TS]

00:43:53 ◼   ► which jobs seems to be enthusiastic [TS]

00:43:55 ◼   ► about right those are the with the flops [TS]

00:43:57 ◼   ► you can kind of start to pinpoint like [TS]

00:44:00 ◼   ► all right so when we saw this guy on [TS]

00:44:03 ◼   ► stage we were all convinced by his [TS]

00:44:05 ◼   ► enthusiasm for these things right and [TS]

00:44:07 ◼   ► when they didn't succeed in the [TS]

00:44:09 ◼   ► marketplace or the mark you know the [TS]

00:44:10 ◼   ► hockey puck Mouse like they eventually [TS]

00:44:12 ◼   ► changed it to an oblong one the g4 cube [TS]

00:44:14 ◼   ► got canned that's an example where again [TS]

00:44:18 ◼   ► we're still just speculating but we're [TS]

00:44:20 ◼   ► going to say Steve Jobs wanted this [TS]

00:44:21 ◼   ► probably someone at Apple was like you [TS]

00:44:24 ◼   ► can't make the mouse around dude people [TS]

00:44:25 ◼   ► can't tell which way is up and he's like [TS]

00:44:26 ◼   ► now trust me people will love it [TS]

00:44:28 ◼   ► and he stuck with as long as you could [TS]

00:44:29 ◼   ► but eventually when they made the next [TS]

00:44:30 ◼   ► Mouse someone said Steve come on we did [TS]

00:44:32 ◼   ► this round thing nobody likes it we put [TS]

00:44:33 ◼   ► a little dent in the front of the mouse [TS]

00:44:34 ◼   ► so people could tell that didn't help [TS]

00:44:35 ◼   ► can we change it and Steve Jobs said [TS]

00:44:37 ◼   ► yeah okay you can change then the g4q [TS]

00:44:38 ◼   ► but wasn't selling the numbers guys said [TS]

00:44:40 ◼   ► I know you love this computer Steve but [TS]

00:44:42 ◼   ► the consumers don't and as great as you [TS]

00:44:44 ◼   ► think it is they're just not ready for [TS]

00:44:45 ◼   ► it they don't want it we have to can it [TS]

00:44:47 ◼   ► right and so they backslide on that [TS]

00:44:49 ◼   ► right now that doesn't mean they're not [TS]

00:44:51 ◼   ► speaking with one voice but it does mean [TS]

00:44:53 ◼   ► that that one voice that Apple had [TS]

00:44:57 ◼   ► wasn't necessarily right now the fear [TS]

00:44:59 ◼   ► that you were talking about I think this [TS]

00:45:00 ◼   ► is a legitimate fear is that regardless [TS]

00:45:03 ◼   ► of which way Steve individually was on [TS]

00:45:05 ◼   ► any of these things they care about we [TS]

00:45:06 ◼   ► see the most Pro was he's the most [TS]

00:45:07 ◼   ► against was you know oh what what [TS]

00:45:10 ◼   ► happened who was the one really behind [TS]

00:45:13 ◼   ► this despite the fact that Jobs is the [TS]

00:45:14 ◼   ► one out of the state she was the one [TS]

00:45:15 ◼   ► really behind it legitimate fear is that [TS]

00:45:17 ◼   ► nobody else at the company will have the [TS]

00:45:20 ◼   ► unassailable political capital within [TS]

00:45:22 ◼   ► Apple that Steve had like at the end of [TS]

00:45:26 ◼   ► the day when it came time to make some [TS]

00:45:28 ◼   ► hard decisions he could always say all [TS]

00:45:30 ◼   ► right I've heard all the arguments I've [TS]

00:45:31 ◼   ► gone one way the other and I'm gonna go [TS]

00:45:33 ◼   ► with campaig or can't beat whether [TS]

00:45:34 ◼   ► that's camp a is his idea or not his [TS]

00:45:37 ◼   ► idea he can make the decision and when [TS]

00:45:39 ◼   ► he makes that decision dissents within [TS]

00:45:42 ◼   ► the company [TS]

00:45:44 ◼   ► like isn't there's not isn't that it's [TS]

00:45:46 ◼   ► not making people angry like there's not [TS]

00:45:49 ◼   ► some disgruntled section of the company [TS]

00:45:50 ◼   ► like oh I really like he's got such [TS]

00:45:52 ◼   ► political capital there that's like [TS]

00:45:54 ◼   ► that's what Steve wants to do like Steve [TS]

00:45:55 ◼   ► came down decision you know it doesn't [TS]

00:45:57 ◼   ► mean that that's his thing like maybe [TS]

00:45:59 ◼   ► say Forrestal is arguing for one thing [TS]

00:46:00 ◼   ► and you know Bertrand was arguing for [TS]

00:46:04 ◼   ► something else and he picks Forrestal [TS]

00:46:05 ◼   ► right or whoever you know when he makes [TS]

00:46:09 ◼   ► that decision that's it because he has [TS]

00:46:12 ◼   ► that kind of political capital on Apple [TS]

00:46:14 ◼   ► he's he's he's Steve Jobs right the fear [TS]

00:46:16 ◼   ► is now that even though Tim Cook is in [TS]

00:46:18 ◼   ► charge when Tim Cook makes that same [TS]

00:46:20 ◼   ► call that the people who didn't get [TS]

00:46:23 ◼   ► picked feel a little bit more grumbling [TS]

00:46:24 ◼   ► like that he doesn't have he has [TS]

00:46:27 ◼   ► tremendous political capital people [TS]

00:46:28 ◼   ► trust him and I think he's great and [TS]

00:46:29 ◼   ► everything but he's not Steve Jobs and [TS]

00:46:31 ◼   ► that that little tiny thing will make it [TS]

00:46:36 ◼   ► so that perhaps Apple doesn't speak as [TS]

00:46:38 ◼   ► well with one voice on the long haul [TS]

00:46:40 ◼   ► time I think yes they will continue to [TS]

00:46:41 ◼   ► speak clearly one voice and probably you [TS]

00:46:44 ◼   ► know going forward for many many years [TS]

00:46:45 ◼   ► but if you don't have that guy who [TS]

00:46:47 ◼   ► everyone believes in even when they rule [TS]

00:46:49 ◼   ► against you even steve job ruled against [TS]

00:46:51 ◼   ► you you still can like get yourself [TS]

00:46:53 ◼   ► right with it and continue to work hard [TS]

00:46:55 ◼   ► for what Steve wants right and the [TS]

00:46:58 ◼   ► reasons TV news by the way game by two [TS]

00:46:59 ◼   ► the hockey puck interview for Cuba is [TS]

00:47:00 ◼   ► that when he was wrong or when he [TS]

00:47:02 ◼   ► appears that the thing that he wanted [TS]

00:47:03 ◼   ► turned out he wrong he's not like he [TS]

00:47:04 ◼   ► stuck with it forever something he kept [TS]

00:47:05 ◼   ► the g4 cube around and kept trying to [TS]

00:47:07 ◼   ► sell him oh nobody wanted them he's like [TS]

00:47:09 ◼   ► I guess that you know he's willing to [TS]

00:47:10 ◼   ► admit that he's wrong and backslide and [TS]

00:47:13 ◼   ► and you know changing his back so they [TS]

00:47:16 ◼   ► didn't feel like he was an unfair [TS]

00:47:17 ◼   ► dictator but they just just all believed [TS]

00:47:19 ◼   ► in him so much now think about some of [TS]

00:47:22 ◼   ► these other issues that have been inside [TS]

00:47:25 ◼   ► Apple I guarantee every single one of [TS]

00:47:26 ◼   ► these had opposing camps within Apple [TS]

00:47:28 ◼   ► like even though we see one voice [TS]

00:47:29 ◼   ► externally internally not the same cell [TS]

00:47:31 ◼   ► cloning or no cloning guaranteed they [TS]

00:47:33 ◼   ► like the company was probably split [TS]

00:47:34 ◼   ► 50/50 pro or against cloning yeah you [TS]

00:47:37 ◼   ► know it's stupid cancel the Newton or [TS]

00:47:38 ◼   ► keep it - but the Newton team didn't [TS]

00:47:40 ◼   ► want you to cancel and if it's a lot of [TS]

00:47:41 ◼   ► people at Apple who really liked the [TS]

00:47:43 ◼   ► Newton you know and didn't want to see [TS]

00:47:45 ◼   ► it go away the big one that I can think [TS]

00:47:48 ◼   ► of in recent memory is Linux on the [TS]

00:47:50 ◼   ► iPhone or Mac OS 10 derivative and this [TS]

00:47:52 ◼   ► was a real debate with an Apple like [TS]

00:47:54 ◼   ► we're gonna make a phone or portable [TS]

00:47:56 ◼   ► thing like when they did the iPod they [TS]

00:47:58 ◼   ► did that what is it called picks picks [TS]

00:48:00 ◼   ► Oh pixie picks something with you they [TS]

00:48:01 ◼   ► outsource the OS for the original little [TS]

00:48:03 ◼   ► you know five gigabyte scrollwheel ipod [TS]

00:48:07 ◼   ► gen one thing like they didn't make the [TS]

00:48:08 ◼   ► OS word so when it came time to make a [TS]

00:48:10 ◼   ► phone there was a legitimate debate [TS]

00:48:11 ◼   ► within the company do we do we run Linux [TS]

00:48:14 ◼   ► or some embedded OS on this phone or do [TS]

00:48:16 ◼   ► we try to put Mac OS 10 on it and I [TS]

00:48:18 ◼   ► think Forrestal was the Big Mac OS 10 [TS]

00:48:20 ◼   ► guy which is why he's in in charge of [TS]

00:48:22 ◼   ► iOS now but there are two camps like [TS]

00:48:24 ◼   ► some some people saying we can't fit Mac [TS]

00:48:27 ◼   ► OS 10 of the phones ridiculous it thing [TS]

00:48:28 ◼   ► takes you know umpteen megabytes of [TS]

00:48:31 ◼   ► memory it takes this much CPU we see how [TS]

00:48:33 ◼   ► slow it is on Macs you want to put this [TS]

00:48:35 ◼   ► on a phone that's crazy we got to go [TS]

00:48:36 ◼   ► with Linux everybody's doing embedded [TS]

00:48:38 ◼   ► Linux and the other camp was saying no [TS]

00:48:39 ◼   ► no you don't understand we're building a [TS]

00:48:41 ◼   ► platform we need to own it we need to [TS]

00:48:43 ◼   ► use Mac OS 10 we all know how that [TS]

00:48:44 ◼   ► turned out you know that on the phone is [TS]

00:48:46 ◼   ► iOS which is the derivative of Mac OS 10 [TS]

00:48:47 ◼   ► but there was a legitimate debate with [TS]

00:48:49 ◼   ► an apple whether that should be done and [TS]

00:48:52 ◼   ► someone has to make the call on that [TS]

00:48:54 ◼   ► and the people who really wanted Linux [TS]

00:48:56 ◼   ► on the phone perhaps you know were [TS]

00:49:00 ◼   ► annoyed that the decision came down that [TS]

00:49:01 ◼   ► we're gonna go with Mac was sound like [TS]

00:49:02 ◼   ► who knows we've made that decision I can [TS]

00:49:04 ◼   ► imagine that decision was made even [TS]

00:49:05 ◼   ► before I got to level Steve Jobs that [TS]

00:49:06 ◼   ► you know whoever was in charge of that [TS]

00:49:08 ◼   ► thing maybe was Bertrand who was in [TS]

00:49:09 ◼   ► charge then said no we gotta go with Mac [TS]

00:49:10 ◼   ► os10 [TS]

00:49:11 ◼   ► and it just got presented to Steve as [TS]

00:49:12 ◼   ► this was were doing Steve said it's okay [TS]

00:49:14 ◼   ► maybe he doesn't you know you never know [TS]

00:49:16 ◼   ► what what part he had in that debate [TS]

00:49:18 ◼   ► right so now in the future without him [TS]

00:49:21 ◼   ► say he wasn't there when the iPad was [TS]

00:49:23 ◼   ► made and I guarantee there's some people [TS]

00:49:26 ◼   ► inside out but we're like we should put [TS]

00:49:27 ◼   ► a USB port on the iPad and there were [TS]

00:49:30 ◼   ► some people said no we can't put a USB [TS]

00:49:31 ◼   ► port in the iPad and this is the type of [TS]

00:49:33 ◼   ► decision where from what we all know of [TS]

00:49:35 ◼   ► Steve Jobs personality like he had to be [TS]

00:49:37 ◼   ► the anti USB port guy because he's [TS]

00:49:39 ◼   ► always trying to remove stuff he's [TS]

00:49:40 ◼   ► trying to take away things and again [TS]

00:49:42 ◼   ► we're personifying apples like remember [TS]

00:49:43 ◼   ► when they removed the floppy jaw but I [TS]

00:49:44 ◼   ► but that was Steve is he like [TS]

00:49:46 ◼   ► simplification I remember when that you [TS]

00:49:48 ◼   ► know if it's the cube that he seemed to [TS]

00:49:49 ◼   ► love it had lots of stuff removed from [TS]

00:49:50 ◼   ► what I bet that was Steve that's [TS]

00:49:51 ◼   ► probably a safe bet right uh and when [TS]

00:49:54 ◼   ► the decision came down no USB port right [TS]

00:49:56 ◼   ► so say the iPad didn't sell like [TS]

00:49:59 ◼   ► gangbusters like say it started up more [TS]

00:50:00 ◼   ► like the iPod because when the iPod [TS]

00:50:02 ◼   ► first sold it wasn't just a smash it [TS]

00:50:04 ◼   ► like the iPad was it was a slow slow [TS]

00:50:05 ◼   ► burn that built up to this big critical [TS]

00:50:07 ◼   ► mass so say the iPad was like that [TS]

00:50:09 ◼   ► if that happens post Steve Jobs and then [TS]

00:50:11 ◼   ► the anti the pro USB port camp says see [TS]

00:50:14 ◼   ► this thing we put out there like it's [TS]

00:50:16 ◼   ► not selling that well it's probably [TS]

00:50:17 ◼   ► biggest doesn't have a USB port which is [TS]

00:50:19 ◼   ► what everyone in the press has been [TS]

00:50:20 ◼   ► complaining about hey no USB port [TS]

00:50:22 ◼   ► without Steve Jobs there to like to have [TS]

00:50:25 ◼   ► his mojo behind the no USB port decision [TS]

00:50:28 ◼   ► even if it wasn't his decision like does [TS]

00:50:31 ◼   ► the pro USB port camp become emboldened [TS]

00:50:33 ◼   ► by his absence to petition harder for it [TS]

00:50:37 ◼   ► to appear because the iPad isn't selling [TS]

00:50:39 ◼   ► well or something like that's the that's [TS]

00:50:42 ◼   ► the little thin edge of the wedge that [TS]

00:50:44 ◼   ► could happen in the jobless future where [TS]

00:50:47 ◼   ► things that just wouldn't have flown in [TS]

00:50:49 ◼   ► the past that people wouldn't have even [TS]

00:50:50 ◼   ► considered bringing that up again [TS]

00:50:51 ◼   ► because the decision had been made and [TS]

00:50:52 ◼   ► it's clear that that's what Steve wanted [TS]

00:50:54 ◼   ► and you know regardless of whose [TS]

00:50:56 ◼   ► decision it was don't don't bring it up [TS]

00:50:57 ◼   ► again that debate is settled we just [TS]

00:50:59 ◼   ► gotta let it you know let it ride out [TS]

00:51:00 ◼   ► that those guys come back and start you [TS]

00:51:03 ◼   ► know saying well you know maybe we [TS]

00:51:05 ◼   ► should rehab us have that debate again [TS]

00:51:06 ◼   ► maybe we were wrong about [TS]

00:51:07 ◼   ► USB port and maybe it'll you know and [TS]

00:51:10 ◼   ► maybe the guy in charge like Tim Cook [TS]

00:51:12 ◼   ► says um you know maybe they're right [TS]

00:51:13 ◼   ► maybe we should try it with the USB port [TS]

00:51:15 ◼   ► that's the danger of like not speaking [TS]

00:51:17 ◼   ► with one voice not having the guts to [TS]

00:51:20 ◼   ► stick with your decision when it's [TS]

00:51:22 ◼   ► uncertain that coming back to the [TS]

00:51:24 ◼   ► touchpad thing with HP is good the HP [TS]

00:51:25 ◼   ► didn't have the guts to stick for even [TS]

00:51:27 ◼   ► two seconds and Jobs has the guts to [TS]

00:51:29 ◼   ► stick tremendously now he's not dumb he [TS]

00:51:31 ◼   ► didn't stick with the g4 cube when it [TS]

00:51:32 ◼   ► wasn't selling at all he didn't stick [TS]

00:51:33 ◼   ► with the hockey puck Mouse forever he [TS]

00:51:35 ◼   ► stuck with it for a long time you know [TS]

00:51:37 ◼   ► he's stubborn but he's not stupid so the [TS]

00:51:39 ◼   ► fine line between having the courage of [TS]

00:51:41 ◼   ► your convictions and being foolhardy [TS]

00:51:43 ◼   ► Apple has walked that line really well [TS]

00:51:45 ◼   ► were afraid without jobs is that because [TS]

00:51:48 ◼   ► he's not there [TS]

00:51:49 ◼   ► even if people are trying to do exactly [TS]

00:51:51 ◼   ► what he would do that they'll be more [TS]

00:51:53 ◼   ► that the dissent within the organization [TS]

00:51:55 ◼   ► could possibly cause the guy the top to [TS]

00:52:00 ◼   ► make different decisions than Steve [TS]

00:52:02 ◼   ► would just because he doesn't feel like [TS]

00:52:03 ◼   ► he has the wherewithal to you know to [TS]

00:52:06 ◼   ► stick to his guns the way Jobs would the [TS]

00:52:08 ◼   ► same way when Jobs backslides abut he [TS]

00:52:10 ◼   ► was four completely convinced that he [TS]

00:52:11 ◼   ► was right about that too it was like [TS]

00:52:12 ◼   ► well it's time to can-can the g4 he was [TS]

00:52:14 ◼   ► as as convinced that caning a g4 was the [TS]

00:52:18 ◼   ► right thing to do g4 cube rather caning [TS]

00:52:20 ◼   ► the cube is the right thing to do he was [TS]

00:52:21 ◼   ► as convinced of that as he was that it [TS]

00:52:23 ◼   ► was the right thing to do to ship it in [TS]

00:52:25 ◼   ► to begin with like he will turn that [TS]

00:52:26 ◼   ► corner very well I don't know if Tim [TS]

00:52:29 ◼   ► Cook can do that so so that's what I'm [TS]

00:52:34 ◼   ► thinking of with this will Apple have [TS]

00:52:37 ◼   ► less of a unified friend the short term [TS]

00:52:38 ◼   ► I don't think so in the long term this [TS]

00:52:42 ◼   ► is we are going to be watching for four [TS]

00:52:44 ◼   ► reversals made too soon or product [TS]

00:52:47 ◼   ► compromises that that seemed [TS]

00:52:51 ◼   ► inappropriate that was really hard to [TS]

00:52:52 ◼   ► pick these out because think about your [TS]

00:52:54 ◼   ► cruddy MacBook that you hate the one [TS]

00:52:56 ◼   ► with the no firewire port you have that [TS]

00:52:57 ◼   ► thing yes it enough sitting in and I [TS]

00:52:59 ◼   ► don't I'm not using it right now cuz I [TS]

00:53:01 ◼   ► just it offends me right so it's like if [TS]

00:53:04 ◼   ► we look at that and we say you know oh [TS]

00:53:06 ◼   ► well we everyone decides that Steve Jobs [TS]

00:53:08 ◼   ► is mister Simplification he's the guy [TS]

00:53:09 ◼   ► who kills the floppy he's the guy who [TS]

00:53:11 ◼   ► gets rid of the optical drive and [TS]

00:53:12 ◼   ► certainly he's the guy gets rid of the [TS]

00:53:14 ◼   ► firewire progress that's just his mojo [TS]

00:53:15 ◼   ► we don't even know if that again we [TS]

00:53:16 ◼   ► don't know if that was him but that's [TS]

00:53:18 ◼   ► what Apple did they got rid of the [TS]

00:53:19 ◼   ► firewire port [TS]

00:53:20 ◼   ► and they turned around on they said [TS]

00:53:23 ◼   ► actually I guess that was a bad decision [TS]

00:53:25 ◼   ► customers have told us that you know for [TS]

00:53:27 ◼   ► the two cents that we save on having [TS]

00:53:29 ◼   ► this firewire chipset they're not ready [TS]

00:53:31 ◼   ► for this port to be gone like and they [TS]

00:53:33 ◼   ► put it back [TS]

00:53:33 ◼   ► all right near the next MacBooks had to [TS]

00:53:36 ◼   ► have the final report back on yeah going [TS]

00:53:38 ◼   ► forward you know thunderbolt we all [TS]

00:53:40 ◼   ► assume will eventually wipe out all [TS]

00:53:41 ◼   ► other ports and it would just be [TS]

00:53:43 ◼   ► thunderbolt but it wasn't it wasn't time [TS]

00:53:45 ◼   ► yet right so now say that same move [TS]

00:53:47 ◼   ► happens with jobs not there everyone's [TS]

00:53:48 ◼   ► gonna be like oh well Steve Jobs was [TS]

00:53:50 ◼   ► here they never would have done that or [TS]

00:53:51 ◼   ► or Steve Jobs here they would have done [TS]

00:53:53 ◼   ► it and stuck to it well Steve Jobs was [TS]

00:53:55 ◼   ► there they did it it was wrong they [TS]

00:53:56 ◼   ► reversed it so how we it's gonna be [TS]

00:53:58 ◼   ► really hard to distinguish between [TS]

00:54:00 ◼   ► things all that things that are [TS]

00:54:02 ◼   ► happening that looked like they wouldn't [TS]

00:54:04 ◼   ► it happened under Steve Jobs every time [TS]

00:54:05 ◼   ► one of those things happens I think we [TS]

00:54:07 ◼   ► should think back to things that happen [TS]

00:54:08 ◼   ► when he was there and say is this so [TS]

00:54:09 ◼   ► different you know so say the Tim Cook [TS]

00:54:11 ◼   ► Apple ships all of their Mac laptops [TS]

00:54:14 ◼   ► with no obstacles like we all assume [TS]