24: Sometimes It Hurts


00:00:00   [Music] [TS]

00:00:02   you're listening to hypercritical a [TS]

00:00:04   weekly talkshow ruminating on exactly [TS]

00:00:06   what is wrong in the world of Apple [TS]

00:00:07   related technologies and businesses [TS]

00:00:09   nobody's safe from my co-host John [TS]

00:00:12   siracusa i'm dan benjamin this is [TS]

00:00:15   episode number 24 and we would just like [TS]

00:00:18   to quickly thank field notes brand.com [TS]

00:00:20   as well as istockphoto.com for making [TS]

00:00:25   this show possible more on them as we [TS]

00:00:29   continue let's get started so what's up [TS]

00:00:33   how are you doing this week I'm tired [TS]

00:00:35   busy you're very busy you're working [TS]

00:00:38   very hard on your lion extravaganza [TS]

00:00:43   which when does that come out you just [TS]

00:00:44   you have to be ready for that so if [TS]

00:00:46   Apple says it's out in the 12th you have [TS]

00:00:47   to get it out on the 12th they say it's [TS]

00:00:49   on 19 it's a 19th I heard last night [TS]

00:00:51   14th is a new day they're throwing [TS]

00:00:53   around yep I I mean I'm just trying to [TS]

00:00:56   get it done ASAP I'm not really worried [TS]

00:00:59   about the date because the date is not [TS]

00:01:00   going to make me do it any faster it's [TS]

00:01:03   got to get done just as soon as it's [TS]

00:01:05   done it'll be done yeah and I hope I'm [TS]

00:01:08   done before the release date [TS]

00:01:10   but if I'm not I'm not now you've got to [TS]

00:01:14   get done you can't you can't be like [TS]

00:01:16   that I'm working every possible way to [TS]

00:01:18   get done waking moment be done yeah [TS]

00:01:23   and traditionally I haven't always been [TS]

00:01:25   ready yet day and date sometimes for the [TS]

00:01:28   older reviews I was a week or two behind [TS]

00:01:30   it was only recently that I started [TS]

00:01:33   having the review ready on a day of the [TS]

00:01:35   release so it seemed unthinkable to me [TS]

00:01:37   that you would you would be late on this [TS]

00:01:39   yeah well we'll go on sometimes that we [TS]

00:01:43   were really late like because they it [TS]

00:01:45   was actually kind of good to be really [TS]

00:01:46   late because all the other reviews would [TS]

00:01:48   be out and then people will be [TS]

00:01:49   anticipating mine you know he's like I [TS]

00:01:51   wouldn't get run over by the press of [TS]

00:01:54   all the other reviews it would die down [TS]

00:01:56   and mine would sort of stand alone that [TS]

00:01:58   was the way it was done in the old days [TS]

00:02:00   or is that what you used to tell [TS]

00:02:01   yourself in any case yeah pretty much [TS]

00:02:05   all right so even though we don't have a [TS]

00:02:07   main topic today I do have a whole bunch [TS]

00:02:08   of random tidbit follow-up e things okay [TS]

00:02:12   and while waiting for you to get your [TS]

00:02:14   rhetoric recording stuff ready I've [TS]

00:02:15   collected some semblance of notes so [TS]

00:02:18   let's get on here let's do it [TS]

00:02:20   so the first one is a rusty Moyer [TS]

00:02:24   emailed and asked what speech [TS]

00:02:26   recognition software I use because he [TS]

00:02:28   was having trouble with RSI I don't [TS]

00:02:31   remember if we talked about this before [TS]

00:02:32   but I figure it's worth putting out [TS]

00:02:33   there because I have a little story [TS]

00:02:34   about it I use Dragon Dictate for the [TS]

00:02:38   Mac formerly known as Mac speech or [TS]

00:02:41   Mac's speech dictate I don't remember [TS]

00:02:43   what the old product name was but a Mac [TS]

00:02:45   speech was this group of people who got [TS]

00:02:47   together to create speech recognition [TS]

00:02:49   software for the Mac back in the time [TS]

00:02:51   when there wasn't a lot or possibly any [TS]

00:02:53   good software that does that available [TS]

00:02:55   of course the hard part of doing speech [TS]

00:02:58   recognition software is the recognition [TS]

00:03:00   engine itself and I don't know what they [TS]

00:03:03   did originally maybe they had their own [TS]

00:03:04   recognition engine but shortly after the [TS]

00:03:08   company was formed and start having a [TS]

00:03:10   product they licensed the speech [TS]

00:03:12   recognition engine from Dragon which is [TS]

00:03:14   the big speech recognition company on [TS]

00:03:17   the PC side of the world and that was a [TS]

00:03:19   big improvement and then subsequent to [TS]

00:03:21   that the company that owns Dragon nuance [TS]

00:03:25   bought Mac's speech so now nuance owns [TS]

00:03:28   Dragon Dictate for the PC and they owned [TS]

00:03:30   Dragon Dictate for the Mac and Dragon [TS]

00:03:31   Dictate for the night because basically [TS]

00:03:32   Mac's speeches product rebranded and you [TS]

00:03:36   know improved in small ways so that [TS]

00:03:39   that's what I use okay I think it's [TS]

00:03:40   pretty much the only choice on the Mac [TS]

00:03:43   for series speech recognition and I've [TS]

00:03:44   been writing the vast majority of my [TS]

00:03:46   line review with this product otherwise [TS]

00:03:49   my wrist would be fried it it's I don't [TS]

00:03:55   know whether it's worth me recommending [TS]

00:03:57   and not recommending because the bottom [TS]

00:03:58   line is if I say don't use Dragon [TS]

00:04:00   Dictate as a terrible product what are [TS]

00:04:02   your alternatives really so but it's not [TS]

00:04:04   it's not terrible the recognition is [TS]

00:04:06   actually really good it's shockingly [TS]

00:04:08   good in some cases but the product [TS]

00:04:11   itself could use some improvement first [TS]

00:04:13   of all it's slow you have this little [TS]

00:04:14   slider where you can pick between [TS]

00:04:17   accuracy and speed [TS]

00:04:19   maybe it's because I'd like to have it [TS]

00:04:20   pushed more towards the accuracy side [TS]

00:04:22   but I don't understand what the benefit [TS]

00:04:23   of speed would be if it's going to miss [TS]

00:04:25   transcribe what I'm saying so it's kind [TS]

00:04:28   of like programming correctness first [TS]

00:04:30   and then speed second so it can lag [TS]

00:04:33   behind your speech you may have to pause [TS]

00:04:35   for it to catch up every once in a while [TS]

00:04:38   and the other thing is that it's very [TS]

00:04:40   bad at handling manual editing [TS]

00:04:43   inevitably you have to manually edit [TS]

00:04:45   stuff that you say because it's very [TS]

00:04:46   difficult especially when you're writing [TS]

00:04:47   that technology to say things that the [TS]

00:04:50   speech recognition software doesn't [TS]

00:04:51   understand like acronyms or technology [TS]

00:04:53   words and you can teach it technical [TS]

00:04:55   tasks if you can so you can give it you [TS]

00:04:57   can give it some words and it'll [TS]

00:04:58   remember like the way you teach a [TS]

00:05:00   spelling dictionary how to remember [TS]

00:05:02   things in fact you can feed it entire [TS]

00:05:04   text documents and say learn everything [TS]

00:05:06   in here but it's still dependent on its [TS]

00:05:08   understanding of how those words are [TS]

00:05:09   supposed to sound so you can go to an [TS]

00:05:10   individual word that's not spelled like [TS]

00:05:12   it sounds and train it manually by [TS]

00:05:14   saying the word three times and it will [TS]

00:05:15   learn the word [TS]

00:05:16   but and I've done that and it helps a [TS]

00:05:18   lot but inevitably they'll be things you [TS]

00:05:21   do have to manually add it one example [TS]

00:05:22   is as you can imagine I've been saying [TS]

00:05:23   the word lion a lot and it is just [TS]

00:05:26   impossible to get this piece of software [TS]

00:05:27   to transcribe lion as a as the word line [TS]

00:05:30   like the big cat and be capitalized it's [TS]

00:05:33   always always lowercase and it always [TS]

00:05:35   does it as line Li ne or Li en or [TS]

00:05:40   sometimes ly o N and once in a blue moon [TS]

00:05:44   it does Li Owen and then maybe even more [TS]

00:05:47   rare than that it does capital Li Owen [TS]

00:05:49   and I tried to train it so many times [TS]

00:05:50   it's just I just give up so I mean I'm [TS]

00:05:52   constantly going back with the cursor [TS]

00:05:54   and editing sentences that way or the [TS]

00:05:56   other thing is it does curly quotes that [TS]

00:05:57   I haven't figured out how to stop it [TS]

00:05:58   from doing curly quotes someone to do [TS]

00:05:59   straight ones don't send me email about [TS]

00:06:02   that it's just the way I work they can [TS]

00:06:05   if I was acting wanted to change into [TS]

00:06:07   curly to do public publication I [TS]

00:06:09   wouldn't object but I don't think they [TS]

00:06:10   even do it I think they just stick to [TS]

00:06:11   straight but anyway since I'm writing in [TS]

00:06:13   Monaco 9 point the straight code notes [TS]

00:06:15   straight quotes look better than the [TS]

00:06:16   curly one so I like them to be straight [TS]

00:06:17   so I will go back and fix them but when [TS]

00:06:20   you go back and edit things unless [TS]

00:06:22   you're very very careful to correctly [TS]

00:06:24   interleave manual editing with speaking [TS]

00:06:26   the program gets confused and doesn't [TS]

00:06:28   know where it's typing and can [TS]

00:06:29   accidentally select a bunch of text and [TS]

00:06:31   delete it or move the curve [TS]

00:06:32   around or stop responding so that that [TS]

00:06:35   I'm told this process of being able to [TS]

00:06:37   use the mouse and the keyboard combined [TS]

00:06:39   with speaking is much much better on [TS]

00:06:40   Windows and it is on the Mac I don't [TS]

00:06:42   know that to be true but that's what [TS]

00:06:43   I've always heard but I can tell you [TS]

00:06:44   that it's pretty annoying on the Mac [TS]

00:06:46   occasionally I have to switch away from [TS]

00:06:48   the application I'm in go-to dragon [TS]

00:06:49   dictates a little notepad save the words [TS]

00:06:51   testing one two three to sort of reset [TS]

00:06:53   the system and say ok you're listening [TS]

00:06:54   to me again then go back to my document [TS]

00:06:56   put the insertion point at the end and [TS]

00:06:58   start talking and my little story about [TS]

00:07:00   Dragon Dictate is when I was using it as [TS]

00:07:03   Mac's speech there's a dialogue in the [TS]

00:07:05   thing that lets you pick the button you [TS]

00:07:07   want to use to toggle the microphone on [TS]

00:07:08   and off which I use frequently because [TS]

00:07:10   you don't want it to be hearing you call [TS]

00:07:11   or talk to other people in the room or [TS]

00:07:13   whatever and the key I picked for that [TS]

00:07:15   is the upper right hand corner of the [TS]

00:07:16   Apple aluminum extended keyboard which [TS]

00:07:19   is the f19 key just because it's easy to [TS]

00:07:21   hear without looking like you just feel [TS]

00:07:22   for the top right corner of the keyboard [TS]

00:07:24   and hit that key to toggle the [TS]

00:07:25   microphone very easily and that's what I [TS]

00:07:30   had in Mac speech and when they upgrade [TS]

00:07:31   to Dragon Dictate that my configuration [TS]

00:07:34   got changed I guess they updated the [TS]

00:07:35   preference file or whatever and I went [TS]

00:07:36   into the Preferences to set it to f19 [TS]

00:07:39   again and I couldn't get to accept f19 [TS]

00:07:42   as the key that I wanted to use it would [TS]

00:07:43   just not register and it wasn't one of [TS]

00:07:45   the preset options so I wrote in to [TS]

00:07:47   support and I said hey I was using Mac [TS]

00:07:49   speech now I've upgraded Dragon Dictate [TS]

00:07:50   I used to use f19 but now I can't [TS]

00:07:53   anymore this was one was this September [TS]

00:07:56   of 2010 so I got the little automated [TS]

00:07:58   email that says you're in the support [TS]

00:08:00   queue and then a couple days later I got [TS]

00:08:01   a response from dictate support at Mac's [TS]

00:08:04   beach comm and they said there is no F [TS]

00:08:06   19 key on keyboards that was the extent [TS]

00:08:10   of their reply so me being the email [TS]

00:08:14   jerk that I am cropped up a picture from [TS]

00:08:17   Apple's website of Apple's keyboard [TS]

00:08:19   showing the F 19 key and send it back to [TS]

00:08:21   them and then there was a couple more [TS]

00:08:24   days and then they replied eventually [TS]

00:08:26   and said we are trying to locate a [TS]

00:08:27   keyboard with F 19 in order to test no [TS]

00:08:30   apology no like oops that was done with [TS]

00:08:32   us to say we should have yeah and I [TS]

00:08:36   waited and waited and didn't hear back [TS]

00:08:38   and eventually I took it upon myself to [TS]

00:08:41   get F 19 in every set like I can set it [TS]

00:08:43   to like F 11 or 12 or 13 but not [TS]

00:08:46   19 so I had to figure out what the key [TS]

00:08:48   code emitted by Apple's keyboard was 4f [TS]

00:08:51   19 and then go and edit this binary [TS]

00:08:53   plist file and jam in the value I wanted [TS]

00:08:56   I have in the show notes a link to a [TS]

00:08:59   support forum thread on their website [TS]

00:09:01   where I eventually posted my solution [TS]

00:09:03   basically involved making a binary pea [TS]

00:09:06   list containing you a correct key code [TS]

00:09:08   value and then basics before encoding it [TS]

00:09:10   and then sticking that value inside a [TS]

00:09:11   pea list and so anyone anyone who's [TS]

00:09:16   googly on the web for toggle microphone [TS]

00:09:18   f19 should find this result and they can [TS]

00:09:20   manually fix it but still no reply over [TS]

00:09:22   a year later from from the dragon people [TS]

00:09:25   saying oh we're going to upgrade the [TS]

00:09:26   next version let's use that 19 or [TS]

00:09:28   anything like that [TS]

00:09:29   the things that geeks will do to get [TS]

00:09:31   their keyboard combos well yeah but you [TS]

00:09:34   know it's this is bad support you [TS]

00:09:37   shouldn't expose it again if they close [TS]

00:09:39   the ticket based on me finding a [TS]

00:09:41   solution like that's not that the [TS]

00:09:42   solution is get your programmers to [TS]

00:09:43   allow f19 to be used it's not rocket [TS]

00:09:45   science it used to work I'm not asking [TS]

00:09:47   for the moon you know [TS]

00:09:48   don't close the ticket because I solved [TS]

00:09:50   my I don't even know if they closed I [TS]

00:09:51   never get any reply it was just you know [TS]

00:09:52   they stopped responding so that's a [TS]

00:09:55   speech recognition ah what I've got next [TS]

00:09:59   here is I've got John Rubinstein's [TS]

00:10:02   letter to the Troops about webOS apples [TS]

00:10:06   $50 Thunderbolt cable and then a whole [TS]

00:10:08   bunch of stuff on Google+ any preference [TS]

00:10:11   well I I think we do it right in that [TS]

00:10:13   order [TS]

00:10:13   all right and I would love to hear if [TS]

00:10:16   you have any comments about Final Cut [TS]

00:10:18   Pro 10 or X as people are calling and [TS]

00:10:21   I'd love to hear that [TS]

00:10:22   I will say if we get to it okay um so [TS]

00:10:26   this happened just while I was getting [TS]

00:10:28   ready for the show I saw a tweet go by [TS]

00:10:30   John Romo Steen is the former head of [TS]

00:10:33   hardware for Apple who left Apple to [TS]

00:10:36   become the CEO of pom I guess he was but [TS]

00:10:39   uh now he's that the head of all things [TS]

00:10:40   palm inside of HP and he wrote a letter [TS]

00:10:44   to does that seem is that seemed like a [TS]

00:10:46   good move now to you [TS]

00:10:48   oh sure for him yeah definitely good [TS]

00:10:51   it's a good bet still better move for [TS]

00:10:52   him yeah but first of all I'm assuming [TS]

00:10:55   that money is no longer an issue with [TS]

00:10:57   him so you can say well you could have [TS]

00:10:58   been a more money inside Apple you know [TS]

00:11:00   now he doesn't care about money though [TS]

00:11:02   so money is not as your second and it [TS]

00:11:04   works on I remember how before you told [TS]

00:11:06   me that if you all of a sudden had a lot [TS]

00:11:07   of money you wouldn't want to work [TS]

00:11:09   anymore how much is that figure what [TS]

00:11:11   would you need to have John siracusa uh [TS]

00:11:14   maybe ten million ten million my wife [TS]

00:11:16   said I was talking to my wife about she [TS]

00:11:17   said it's more than that so maybe she [TS]

00:11:19   has plans that I don't know about but [TS]

00:11:20   yeah ten million would probably do it [TS]

00:11:22   right ten million and you would feel [TS]

00:11:23   like you'd never have to work again yeah [TS]

00:11:25   yeah I think we're gonna get you there [TS]

00:11:27   alright oh I'll watch my mail for the [TS]

00:11:31   check and work on we'll work on it so uh [TS]

00:11:34   so yeah I think it was a good movement [TS]

00:11:36   because he'd pretty much done what he [TS]

00:11:37   was tasked to do an apple he was the [TS]

00:11:40   head of hardware hardware became very [TS]

00:11:41   successful Apple became very successful [TS]

00:11:43   he reaped the rewards but he wanted to [TS]

00:11:44   try something different he wanted to be [TS]

00:11:45   the guy in charge for once and you know [TS]

00:11:48   so off he went I don't know if if the [TS]

00:11:51   executive team at Apple felt betrayed by [TS]

00:11:53   him leaving but I don't think they [TS]

00:11:54   should he just wanted to do something [TS]

00:11:56   different and he wanted to be the guy in [TS]

00:11:58   charge for lunch and he wanted to give [TS]

00:11:59   it a shot so anyway he's reading all the [TS]

00:12:03   reviews of the new touchpad that came [TS]

00:12:04   out recently palms tablet or HP's tablet [TS]

00:12:07   and sent an email an internal email [TS]

00:12:10   which I assume was meant to be leaked [TS]

00:12:12   it's hard to tell with these things so [TS]

00:12:14   usually when these things leak it's [TS]

00:12:15   because the people who wrote them know [TS]

00:12:17   they're going to leak so it's kind of [TS]

00:12:18   written to the internal audience it also [TS]

00:12:20   did the press and I he compared the [TS]

00:12:24   reviews that the touchpad and webOS are [TS]

00:12:26   getting to the early reviews that Mac [TS]

00:12:29   os10 got he has some quotes from reviews [TS]

00:12:31   I'm assuming they're from like high [TS]

00:12:32   profile reviews like The Wall Street [TS]

00:12:34   Journal New York Times but the quotes [TS]

00:12:35   are over all the software is sluggish [TS]

00:12:37   there was no quality there are no [TS]

00:12:39   quality apps to use so it won't last [TS]

00:12:41   it's just not making sense and then he [TS]

00:12:44   provides them but with no context and he [TS]

00:12:47   says it's hard to believe these quotes [TS]

00:12:48   were actually about Mac OS 10 now it's [TS]

00:12:50   not hard to believe him it makes plenty [TS]

00:12:53   of sense in fact I wrote similar things [TS]

00:12:55   in my early reviews it was just in [TS]

00:12:57   remember when Mac was 10 was like in the [TS]

00:12:58   early days and he says our situations [TS]

00:13:02   are very similar and just as Mac OS 10 [TS]

00:13:06   overcame these obstacles to become as [TS]

00:13:08   great things so will we and Glenn flying [TS]

00:13:11   on Twitter who [TS]

00:13:12   one who led me to this story tweeted [TS]

00:13:16   that his comparison ignores the fact [TS]

00:13:18   that other desktop os's were crappy ten [TS]

00:13:21   years ago - whereas now webOS is [TS]

00:13:23   competing with iOS which is decidedly [TS]

00:13:24   not crappy so it's a different is [TS]

00:13:26   different playing field that that's [TS]

00:13:28   that's Glen's assertion that basically [TS]

00:13:29   Mac OS 10 was bad but everything was bad [TS]

00:13:32   and Mac OS 10 was clear the next step it [TS]

00:13:35   just wasn't ready yet versus I can kind [TS]

00:13:37   of see a versatile webOS now is not the [TS]

00:13:39   first next-generation mobile platform [TS]

00:13:43   iOS filled that role and webOS is coming [TS]

00:13:46   in late to a market that iOS created and [TS]

00:13:48   then that iOS dominates in terms of [TS]

00:13:50   product quality at least if not sales [TS]

00:13:52   numbers so it's a little bit of spin but [TS]

00:13:56   there is some truth to that and the [TS]

00:13:57   thing with webOS is that it does have [TS]

00:14:01   that Mac os10 feel and that it's like [TS]

00:14:03   boy it would be so great if only and [TS]

00:14:05   then you list two or three things and [TS]

00:14:06   the two or three things are always it's [TS]

00:14:07   it's too sluggish doesn't quite feel [TS]

00:14:09   right some things don't quite work yet [TS]

00:14:11   right if you look at the screenshots or [TS]

00:14:14   demonstrations you say yes everything [TS]

00:14:16   about that is awesome in fact it does [TS]

00:14:17   many things better than iOS but when you [TS]

00:14:19   actually use it it just doesn't feel [TS]

00:14:20   like they use to say but Mac OS 10 just [TS]

00:14:23   doesn't feel snappy doesn't have the [TS]

00:14:25   snap the snap with the spelled teh or [TS]

00:14:29   the snappy and that's true but Mac OS 10 [TS]

00:14:33   improved a lot in the first couple years [TS]

00:14:35   and webOS like every time a new device [TS]

00:14:36   comes out like this will this will be [TS]

00:14:38   the one where webOS won't feel slower [TS]

00:14:39   than like the touchpad comes out surely [TS]

00:14:41   they'll have a good CPU in there and [TS]

00:14:43   webOS will feel fast and this will make [TS]

00:14:45   the difference but apparently no still [TS]

00:14:47   feel sluggish so why now why is that I [TS]

00:14:49   don't know like I used to wonder the [TS]

00:14:51   same thing about Mac OS 10 because it [TS]

00:14:52   seemed like a long time we were going [TS]

00:14:54   through why why I can't get it fast [TS]

00:14:55   there was all these fantasies with Mac I [TS]

00:14:56   was kind of like well they're gonna [TS]

00:14:57   they're gonna include a dedicated chip [TS]

00:14:59   in the next line of Mac's that will make [TS]

00:15:00   aqua faster it's going to be a special [TS]

00:15:03   embedded GPU or a special support from [TS]

00:15:06   video card vendors or that'll make [TS]

00:15:07   eventually a combination of factors made [TS]

00:15:10   Mac OS 10 feel faster GPU support was [TS]

00:15:13   one of them but there was never any [TS]

00:15:14   dedicated chip and there was you know [TS]

00:15:15   faster CPUs improving their code many [TS]

00:15:19   things combined to make it faster and [TS]

00:15:21   what was the turning point for you John [TS]

00:15:23   were you where you went from saying [TS]

00:15:26   this should feel faster - this feels [TS]

00:15:28   fast this is good is the way it should [TS]

00:15:29   feel it was kind of a frog boiling [TS]

00:15:31   situation where you don't notice while [TS]

00:15:33   you're in it that uh that it's happening [TS]

00:15:35   but then you just wake up one day and [TS]

00:15:36   you realize if you're a frog that you're [TS]

00:15:38   boiled and if you're using that goest [TS]

00:15:39   end that you know hey it's not not so [TS]

00:15:41   bad anymore like there wasn't a big [TS]

00:15:44   giant change every release took a [TS]

00:15:46   significant chunk off of it I think ten [TS]

00:15:49   point one was probably the biggest jump [TS]

00:15:50   because ten point oh it was just dog [TS]

00:15:51   slow and ten point one was such a big [TS]

00:15:53   jump it was still unacceptably slow but [TS]

00:15:57   it was probably the biggest gap because [TS]

00:15:59   ten point I was rushed out or it seemed [TS]

00:16:01   like it was rushed out it was just you [TS]

00:16:02   know not optimized correctness first [TS]

00:16:04   speed later so but they slowly added [TS]

00:16:07   that GPU support with the GPU based [TS]

00:16:10   compositing was it was another big jump [TS]

00:16:11   and then finally the quartz 2d or [TS]

00:16:14   whatever we called quartz to the extreme [TS]

00:16:16   quartz GL the thing that does a little [TS]

00:16:18   bit of drawing on the GPU as well but by [TS]

00:16:21   that point max themselves had gotten [TS]

00:16:22   faster Intel the Intel transition really [TS]

00:16:25   helped things because that was a big [TS]

00:16:27   bump in speed just from changing the [TS]

00:16:30   Intel chips because the power pcs had [TS]

00:16:32   stagnated for a while so I think by the [TS]

00:16:35   time you got GPU based compositing some [TS]

00:16:38   ability to GPU paste drawing and fast [TS]

00:16:40   Intel CPUs when you had all three of [TS]

00:16:43   those and it was like now it's [TS]

00:16:44   acceptable fast and I remember what [TS]

00:16:45   release that was maybe it was like ten [TS]

00:16:46   five ish probably somewhere around there [TS]

00:16:48   why can't webOS get its act together [TS]

00:16:50   well it's not quite as easy on the [TS]

00:16:52   mobile platform because you can't just [TS]

00:16:54   keep getting bigger hotter faster CPUs [TS]

00:16:56   you have power constraints and battery [TS]

00:16:58   life and stuff like that so it's not as [TS]

00:17:00   easy to make the big jumps CPU speed as [TS]

00:17:03   it was on the desktop uh and maybe just [TS]

00:17:06   hasn't had enough time yet I don't know [TS]

00:17:08   I don't know enough about their [TS]

00:17:09   technology stack to know where the [TS]

00:17:12   hang-up is like are they doing GPU [TS]

00:17:13   accelerated drawing there must be [TS]

00:17:14   because you couldn't possibly do all the [TS]

00:17:16   compositing they're doing on us on a [TS]

00:17:17   mobile CPU wouldn't work maybe the lag [TS]

00:17:20   has to do with I don't know some sort of [TS]

00:17:23   memory allocation issue maybe it's just [TS]

00:17:25   a too many layers on the layer cake that [TS]

00:17:28   makes up their stack where you have [TS]

00:17:30   WebKit well they have that their API [TS]

00:17:33   frame their GU iframe we're running on [TS]

00:17:35   top of WebKit which runs the top of [TS]

00:17:36   their operating system which runs not [TS]

00:17:37   with the CPU you know [TS]

00:17:39   I don't know why it's slow but every [TS]

00:17:41   review I read is that it's still [TS]

00:17:43   sluggish and maybe it's the same [TS]

00:17:44   situation I haven't owned the devices so [TS]

00:17:46   I can't say that even though it's still [TS]

00:17:48   slow is the touchpad faster than the pre [TS]

00:17:51   - which is faster than the pre like is [TS]

00:17:53   there is it making progress I have to [TS]

00:17:56   assume that it is making progress it [TS]

00:17:57   just doesn't cross the threshold of [TS]

00:17:59   acceptability yet but I'm rooting for [TS]

00:18:03   them a lot of people are rooting for [TS]

00:18:04   them because they have the most [TS]

00:18:06   interesting looking most sort of [TS]

00:18:09   cohesive UI of all the iOS competitors [TS]

00:18:11   it's just a shame they can't get their [TS]

00:18:13   hardware and software or act together [TS]

00:18:14   you know do you think they'll ever be a [TS]

00:18:16   real competitor to Apple iOS I think the [TS]

00:18:22   the Adriel real competitor real [TS]

00:18:24   competitor like people people market [TS]

00:18:26   analysts will write how well HP is doing [TS]

00:18:30   as a result of this and Apple is feeling [TS]

00:18:33   threatened finally and I mean I do [TS]

00:18:35   that's what I mean by success do you [TS]

00:18:37   anticipate that it's tough to say [TS]

00:18:39   because they may be at the point now [TS]

00:18:41   where they're never going to get [TS]

00:18:42   critical mass just because they're so [TS]

00:18:44   far behind the eight-ball but I think if [TS]

00:18:46   HP is patient with them and HP continues [TS]

00:18:50   to be successful enough to support them [TS]

00:18:52   like having a sugar daddy like that HP [TS]

00:18:56   the biggest PC vendor assuming they can [TS]

00:18:58   continue to sell their crappy printers [TS]

00:19:00   and PCs for enough profit to keep palm [TS]

00:19:05   going and assuming they don't give up if [TS]

00:19:08   they play the long game palm could [TS]

00:19:10   emerge as the third viable competitor to [TS]

00:19:15   to iOS you know so you've got is Android [TS]

00:19:19   Windows Mobile and palm and if they [TS]

00:19:21   stick in there I think there's no reason [TS]

00:19:22   that palm can't be right in there and [TS]

00:19:25   start getting good reviews now whether [TS]

00:19:26   that I will be able to overcome the [TS]

00:19:28   Android Market surely the same question [TS]

00:19:30   about Windows Mobile or Windows Phone 7 [TS]

00:19:33   Series whatever the hell they're calling [TS]

00:19:34   it is everyone thinks they have an [TS]

00:19:37   interesting product but can they [TS]

00:19:38   overcome the lead that the their [TS]

00:19:41   competitors have so they're kind of in [TS]

00:19:43   the same boat as Microsoft Microsoft [TS]

00:19:44   obviously has deep pockets and is [TS]

00:19:47   dedicated to Windows Phone if HP is [TS]

00:19:49   equally dedicated I see no reason that [TS]

00:19:51   it can't be compete [TS]

00:19:53   with Windows Phone for third place many [TS]

00:19:56   years down the line and who knows [TS]

00:19:57   Android could stumble the fragmentation [TS]

00:19:59   thing could become an issue who knows [TS]

00:20:00   what's going on over there so if the [TS]

00:20:06   story have his apples no I don't know [TS]

00:20:08   what I have a note here I wanted to ask [TS]

00:20:10   you a question before we jump the next [TS]

00:20:11   story back to your your discussion of [TS]

00:20:16   using voice recognition software and you [TS]

00:20:20   said you know you people should know [TS]

00:20:22   that your operating system reviews [TS]

00:20:26   generally tend to be many many many many [TS]

00:20:29   pages they're incredibly detailed very [TS]

00:20:32   long and you mentioned that if you had [TS]

00:20:35   been typing this yourself you'd be fried [TS]

00:20:37   you would be unable to use your hands [TS]

00:20:38   you have Klaus France sort of like what [TS]

00:20:41   they have when they're out on the crab [TS]

00:20:44   fishing boats when the greenhorns go out [TS]

00:20:47   there like on Deadliest Catch and after [TS]

00:20:48   the first few days or whatever they're [TS]

00:20:50   their hands are just like claws that [TS]

00:20:53   would be you yep but you write code for [TS]

00:20:56   a living you're at a desk writing code [TS]

00:20:58   all day long right you're not using [TS]

00:20:59   voice recognition to write the code are [TS]

00:21:01   you now I would definitely annoy my [TS]

00:21:03   neighbors never work I will be weird [TS]

00:21:05   that would be really weird especially in [TS]

00:21:08   Perl right you could do it if the if [TS]

00:21:11   there was a piece of software a [TS]

00:21:12   dedicated to that and actually the [TS]

00:21:14   speech recognition is pretty good about [TS]

00:21:16   doing punctuation like when you say [TS]

00:21:18   comma period stuff like that although I [TS]

00:21:19   did have a problem at one point in the [TS]

00:21:22   review where I was trying to say the [TS]

00:21:23   word period and if there's some sort of [TS]

00:21:25   verbal escape sequence to let the [TS]

00:21:28   software know that I'm going to say [TS]

00:21:29   period but I need I mean PRI OD not [TS]

00:21:32   insert the piece of punctuation I don't [TS]

00:21:36   know what that escape is so I just type [TS]

00:21:37   the word period but yeah similarly you [TS]

00:21:38   know open curly-brace newline tab tab [TS]

00:21:43   you know you could say that I suppose so [TS]

00:21:46   you are typing in your office you're [TS]

00:21:48   just typing but I guess you're typing [TS]

00:21:50   much less when you're writing code then [TS]

00:21:52   you would be if you're writing a long [TS]

00:21:54   article now it's a similar amount just [TS]

00:21:56   that I have a certain number of words in [TS]

00:21:59   me per day that I can maintain while [TS]

00:22:02   still being healthy and [TS]

00:22:04   prior doing doing the article in [TS]

00:22:06   addition would push you well beyond it [TS]

00:22:08   pushes me over the limit so yeah but if [TS]

00:22:10   you've taken off work for example maybe [TS]

00:22:12   then you could type it maybe although [TS]

00:22:14   the volume is so high and for so long [TS]

00:22:16   because like working as a programmer [TS]

00:22:17   especially with server-side stuff your [TS]

00:22:19   your time is split between writing code [TS]

00:22:21   and like deploying code or debugging [TS]

00:22:23   problems in production and stuff like [TS]

00:22:25   that where you're not always just [TS]

00:22:26   banging out code a lot of your time is [TS]

00:22:28   spent you know it's still typing because [TS]

00:22:31   you're at a command line but it's not [TS]

00:22:32   the same it's like do something then [TS]

00:22:34   watch a result then do something else [TS]

00:22:36   and watch a result or an investigative [TS]

00:22:38   typing at a command prompt is different [TS]

00:22:39   than straight programming and even [TS]

00:22:42   programming you're you know going to the [TS]

00:22:43   web browser to look up some thing in a [TS]

00:22:46   reference or something like that whereas [TS]

00:22:48   when you're typing prose if you're on a [TS]

00:22:50   roll you can just be going straight type [TS]

00:22:52   type type type you know so I think even [TS]

00:22:54   if I took all I would still want to use [TS]

00:22:55   to bead recognition it's just it's I'm [TS]

00:22:57   not that great of a typist so I can [TS]

00:22:59   speak in speech recognition faster than [TS]

00:23:01   I can type and it's just more [TS]

00:23:03   comfortable you know you just you talk [TS]

00:23:06   and words appear on the screen your [TS]

00:23:07   hands don't have to do anything it's [TS]

00:23:08   beautiful thing all right continue with [TS]

00:23:11   your next topic please write so this is [TS]

00:23:13   Apple's $50 Thunderbolt cable [TS]

00:23:14   Thunderbolt we talked about a few shows [TS]

00:23:17   back it's now shipping on Apple's [TS]

00:23:18   products and then everyone was like okay [TS]

00:23:20   so where are the things that I can plug [TS]

00:23:22   into my Thunder right big deal yeah and [TS]

00:23:26   finally there are products like their [TS]

00:23:28   raid arrays available for people and [TS]

00:23:31   maybe just some regular hard drives too [TS]

00:23:32   and they're getting well reviewed this a [TS]

00:23:35   mac world review of the some raid [TS]

00:23:36   products showing that it was like [TS]

00:23:37   ridiculously faster than the firewire [TS]

00:23:39   800 predecessor product or a comparable [TS]

00:23:42   product so you know that's great [TS]

00:23:45   Thunderbolt living up to its reputation [TS]

00:23:46   it seems great but the the product in [TS]

00:23:49   question I believe did not even ship [TS]

00:23:51   with a Thunderbolt cable and they just [TS]

00:23:53   said if you want a Thunderbolt cable buy [TS]

00:23:55   it from Apple for 50 bucks and that's [TS]

00:23:57   what Apple offers a $50 cable which is [TS]

00:23:58   not unprecedented because if for example [TS]

00:24:00   you wanted to hook up a second [TS]

00:24:01   generation iPod Touch to your television [TS]

00:24:03   through component video cables the the [TS]

00:24:07   four connectors with like the blue green [TS]

00:24:08   I figure what the calls are but it's not [TS]

00:24:10   not composite which is the crappy one [TS]

00:24:12   component was the good one before HDMI [TS]

00:24:14   came along so if you wanted to do that [TS]

00:24:16   you had to pay them $50 for okay [TS]

00:24:18   which seemed obscene but that's what [TS]

00:24:21   they charge so now thunderbolt they [TS]

00:24:22   won't hood you dollars for this cable - [TS]

00:24:23   not unprecedented but as the Ars [TS]

00:24:26   Technica story i put in the show notes [TS]

00:24:27   shows this $50 cable lease has something [TS]

00:24:31   to justify the fact that it costs more [TS]

00:24:34   than five bucks I don't know if it [TS]

00:24:36   justifies fifty dollars probably [TS]

00:24:37   certainly doesn't but at least you could [TS]

00:24:39   say well I can see why this cable costs [TS]

00:24:41   more than a USB cable why what about it [TS]

00:24:43   this is my Japan it's because they have [TS]

00:24:45   firmware in there there's little chip in [TS]

00:24:47   the cable in the cable and the connector [TS]

00:24:50   I don't know if there's two of them both [TS]

00:24:51   ends that I fix it tore it apart there's [TS]

00:24:52   some pictures in the earth technical [TS]

00:24:53   article of the of the teardown I'm [TS]

00:24:56   assuming there's a chip like this in [TS]

00:24:57   both ends but it's a tiny little chip [TS]

00:24:59   you know but it's its active components [TS]

00:25:01   inside these cables it's not just a [TS]

00:25:03   piece of metal wrapped in rubber with [TS]

00:25:06   connectors at the end and supposedly [TS]

00:25:09   that's this is called active cabling [TS]

00:25:11   where the cable doesn't just lay there [TS]

00:25:12   it does it participates in the process [TS]

00:25:17   so what is it doing what is the firmware [TS]

00:25:19   doing so apparently active cabling is [TS]

00:25:23   commonly used when the data rate is [TS]

00:25:24   really high and these type of chips are [TS]

00:25:27   there to sort of calibrate the the [TS]

00:25:29   signals of you know detect how much [TS]

00:25:32   noise and attenuation there is over the [TS]

00:25:34   cable run and calibrate the the [TS]

00:25:36   signalling - for maximum clarity [TS]

00:25:39   basically you know I don't think those [TS]

00:25:42   chips cost more than $0.50 each or [TS]

00:25:46   something but it makes that it does make [TS]

00:25:50   the cables more complicated to put [TS]

00:25:51   together there is some tiny little board [TS]

00:25:52   that the chip is on and everything has [TS]

00:25:54   to be all correctly integrated John do [TS]

00:25:56   you do you need that kind of [TS]

00:25:58   intelligence do you need an active cable [TS]

00:25:59   for Thunderbolt or can you just get a [TS]

00:26:01   regular old cable according to Intel [TS]

00:26:03   Thunderbolt connections can only be used [TS]

00:26:05   with a Thunderbolt cable and Thunderbolt [TS]

00:26:07   cables have these things all have them [TS]

00:26:09   yeah so I well we the only is the only [TS]

00:26:12   table available for purchase so yes [TS]

00:26:13   currently they all have them in no I [TS]

00:26:15   mean is are we gonna are we going to [TS]

00:26:17   start seeing cables coming out that are [TS]

00:26:19   less money that don't have this and will [TS]

00:26:21   they work as well or will will will [TS]

00:26:23   everybody be spending 50 bucks on a [TS]

00:26:24   cable forever for eventually it'll be 35 [TS]

00:26:27   bucks or something my impression is that [TS]

00:26:29   all Thunderbolt cables will have a chip [TS]

00:26:31   in it I also [TS]

00:26:32   assume that all Thunderball cables will [TS]

00:26:34   not cost $50 forever because once [TS]

00:26:35   monoprice and the the Asian [TS]

00:26:39   manufacturing machine gets their hands [TS]

00:26:41   on the technology to make these cables [TS]

00:26:43   which I assume they will the price will [TS]

00:26:44   come down down down but I think all of [TS]

00:26:46   them will have this chip inside them my [TS]

00:26:48   understanding is that if you don't have [TS]

00:26:50   this chip you're basically a mini [TS]

00:26:52   DisplayPort cable and it won't work you [TS]

00:26:53   can't use a mini DisplayPort even look [TS]

00:26:55   at the connectors are the same you can't [TS]

00:26:56   use a me DisplayPort cable to connect [TS]

00:26:58   your Thunderbolt raid that you got or [TS]

00:27:00   whatever now what's the scoop on [TS]

00:27:01   adapters are we seeing any like [TS]

00:27:02   Thunderbolt 2 firewire adapters yet I [TS]

00:27:05   haven't seen any again well in theory [TS]

00:27:08   all these things are possible and I [TS]

00:27:09   think as soon as it's kind of like [TS]

00:27:11   firewire cables where as soon as the the [TS]

00:27:14   the rest of the world gets their hands [TS]

00:27:16   these things you'll see a flurry of [TS]

00:27:18   products coming out a lot of them crappy [TS]

00:27:19   I'm sure but the prices will go down and [TS]

00:27:21   the diversity will appear and like just [TS]

00:27:23   like today it's a lot easier to find a [TS]

00:27:25   fire work it you can go into like Best [TS]

00:27:27   Buy probably and find a fire wire cable [TS]

00:27:28   whereas that was not true for maybe a [TS]

00:27:30   year after fire wire was introduced [TS]

00:27:32   probably you can get them in a drugstore [TS]

00:27:33   now right so if Thunderbolt will take a [TS]

00:27:37   while to be adopted and spread in that [TS]

00:27:40   way it probably won't be like USB which [TS]

00:27:42   spread much faster because you a beat [TS]

00:27:43   USB was super cheaper to produce these [TS]

00:27:45   obviously are not super cheap you need [TS]

00:27:46   you can chip see me to make chips so [TS]

00:27:49   John explained to me the why wouldn't [TS]

00:27:51   mana price or a company like that that's [TS]

00:27:53   already Belkin whoever who's already [TS]

00:27:55   good at making cables come out and say [TS]

00:27:58   you know what we're going to we are [TS]

00:28:00   going to take the lead in this we're [TS]

00:28:01   going to be the first ones to come out [TS]

00:28:03   with high-quality affordable Thunderbolt [TS]

00:28:06   cables here they are they're cheaper [TS]

00:28:09   than Apple we've got them all anything [TS]

00:28:11   you want we got all the debt why isn't [TS]

00:28:13   there a company that's like stepping out [TS]

00:28:14   doing that why are we here hoping Apple [TS]

00:28:17   real think you Apple for giving us a 50 [TS]

00:28:19   to honking well they can't do that on [TS]

00:28:22   their own because they they just have to [TS]

00:28:23   license it from Intel though right well [TS]

00:28:25   they have to have a license something [TS]

00:28:27   from somebody I don't know who owns the [TS]

00:28:28   rights to what but the bottom line is [TS]

00:28:29   sending a letter we'd like to start [TS]

00:28:31   doing it and what I guarantee you there [TS]

00:28:33   have been many many inquiries made to [TS]

00:28:35   all the parties who control the [TS]

00:28:37   licensing for this but doesn't mean that [TS]

00:28:40   you're going to get a prompt response I [TS]

00:28:42   also don't know what the lead times are [TS]

00:28:43   on doing this type of thing they could [TS]

00:28:45   do a thing we're in [TS]

00:28:46   else's or whoever whoever's [TS]

00:28:47   manufacturing these little chips could [TS]

00:28:49   have the exclusive contract and [TS]

00:28:50   manufacture them and you have to buy [TS]

00:28:51   through them for some short period of [TS]

00:28:53   time you never know what the deals are [TS]

00:28:54   the business deals are about this so [TS]

00:28:56   it's not for lack of trying I guarantee [TS]

00:28:58   you that everybody involved in the [TS]

00:28:59   industry who makes cables is trying to [TS]

00:29:02   make cables for thunderbolt and will [TS]

00:29:05   probably will also try to sell them for [TS]

00:29:07   you know $40 instead of 50 because the [TS]

00:29:09   profit margin still got to be huge so [TS]

00:29:11   everyone wants in on this gold rush of [TS]

00:29:13   new fancy cables and every wants to get [TS]

00:29:15   in early as possible before the prices [TS]

00:29:17   go down before the race to the bottom so [TS]

00:29:19   they can sell them for 40 or 30 bucks [TS]

00:29:20   even when that you know which is still a [TS]

00:29:23   huge profit margin when the thing [TS]

00:29:24   probably cost 5 bucks to make or [TS]

00:29:26   something I think Thunderbolt was the [TS]

00:29:27   name of tantos horse wasn't for my time [TS]

00:29:32   it's for your goal something like that [TS]

00:29:34   some cartoon about TV about a dog named [TS]

00:29:38   Thunderbolt where he is he thinks he's a [TS]

00:29:41   superhero he's really not a super he [TS]

00:29:43   plays one on TV or something like that [TS]

00:29:44   you see that Hong Kong Phooey [TS]

00:29:47   number one super guy no this is uh this [TS]

00:29:49   is new there's some kind of Disney CGI [TS]

00:29:52   um I don't want a white dog something to [TS]

00:29:57   think about [TS]

00:29:58   yeah maybe our first sponsor today is [TS]

00:30:01   field notes brand made in the USA memo [TS]

00:30:04   books and more now featuring the [TS]

00:30:06   American tradesmen Edition a limited [TS]

00:30:08   release for summer that's sturdy and [TS]

00:30:10   reliable and comes with a carpenter [TS]

00:30:12   pencil so get one and then build [TS]

00:30:15   something that will last a hundred years [TS]

00:30:18   these things are available individually [TS]

00:30:19   and as part of a yearly subscription [TS]

00:30:22   they're the official notebooks a 5 by 5 [TS]

00:30:25   of course and being such there is a [TS]

00:30:27   coupon code heard it from Dan all one [TS]

00:30:31   word use that and you'll save 25 bucks [TS]

00:30:34   on a subscription which I highly [TS]

00:30:36   recommend field notes brand I'm not [TS]

00:30:38   writing it down to remember it later [TS]

00:30:40   writing it down to remember it now [TS]

00:30:43   alright and so the final thing I've got [TS]

00:30:45   is Google+ are you on the Google+ I am I [TS]

00:30:49   was invited to forget who invited me but [TS]

00:30:52   thank you whoever it was I mean I should [TS]

00:30:54   remember that [TS]

00:30:55   but who ever was thank you I'm on there [TS]

00:30:57   got signed up and [TS]

00:30:59   I I think I kind of know what to do with [TS]

00:31:03   it yeah I put you in circles yeah I put [TS]

00:31:06   you in there right yeah we put each [TS]

00:31:08   other in circles [TS]

00:31:09   you're like rats in a pack the two of us [TS]

00:31:10   yeah what does that do for us what are [TS]

00:31:13   we doing next so the way I want to talk [TS]

00:31:15   about Google+ is start by talking about [TS]

00:31:17   Facebook which is the obvious comparison [TS]

00:31:20   product and I was thinking about why [TS]

00:31:23   Facebook is so popular and secondarily [TS]

00:31:26   why I don't use it I have a Facebook [TS]

00:31:29   account I just don't use it at all I was [TS]

00:31:31   thinking that Facebook is popular for [TS]

00:31:33   the same reasons that Apple's best [TS]

00:31:36   products are popular it's because [TS]

00:31:39   Facebook helps people be successful [TS]

00:31:42   doing something that before Facebook was [TS]

00:31:45   too complicated for non-geeks to do with [TS]

00:31:48   computers and you can you can help [TS]

00:31:51   people be successful with technology in [TS]

00:31:53   two different ways one is the the app [TS]

00:31:56   approach which is to be really easy to [TS]

00:31:58   understand and use like the iPod just [TS]

00:32:00   had one big wheel and a button not a lot [TS]

00:32:03   of controls not a lot of options [TS]

00:32:05   completely integrated software like it [TS]

00:32:07   was easy enough to use it was a big step [TS]

00:32:08   up from these little mp3 players made by [TS]

00:32:11   whatever Samsung or whatever with tiny [TS]

00:32:13   little buttons and complicated software [TS]

00:32:15   and little LCD screen little cursor keys [TS]

00:32:17   and stuff like that so the iPod [TS]

00:32:21   succeeded in that way the other way you [TS]

00:32:23   can you can help people be successful [TS]

00:32:24   with technology products is to be so [TS]

00:32:26   incredibly popular that helped to work [TS]

00:32:29   this thing is readily available and [TS]

00:32:31   Facebook had the kind of like pressure [TS]

00:32:33   help where not only was help available [TS]

00:32:35   you were forced to use it because they [TS]

00:32:36   would say you've got to get on Facebook [TS]

00:32:37   because your whole family is on Facebook [TS]

00:32:39   if you can't figure it out I'll show you [TS]

00:32:40   how to do it but just get on Facebook [TS]

00:32:41   get on Facebook I'll get on the phone [TS]

00:32:42   with you I'll tell you how to use it or [TS]

00:32:44   for the older people if you want to see [TS]

00:32:46   pictures of your grandkids they're on [TS]

00:32:47   Facebook so there's some great [TS]

00:32:48   motivation for you to figure out this [TS]

00:32:49   Facebook thing how'd you get down there [TS]

00:32:51   and figure out how to see those pictures [TS]

00:32:52   right now Facebook also had a [TS]

00:32:54   combination of being easy to use or [TS]

00:32:56   easier to use than the alternatives and [TS]

00:32:58   that if you are non-technical and you [TS]

00:33:00   want to put pictures of your grandkids [TS]

00:33:01   online and you're not a Mac user your [TS]

00:33:03   options are kind of scary whereas [TS]

00:33:05   Facebook was like a one-stop shop sign [TS]

00:33:07   up will suck you into our world and it [TS]

00:33:10   may not be the greatest UI in the world [TS]

00:33:11   but eventually you'll figure out how [TS]

00:33:12   to get your pictures online whereas [TS]

00:33:14   before you were like well do I want to [TS]

00:33:16   get you the web hosting company or some [TS]

00:33:18   software product to put pictures up or [TS]

00:33:21   Microsoft's picture you were right [TS]

00:33:23   you know it's just a confusing world [TS]

00:33:24   stuff Facebook was a unifying force in [TS]

00:33:27   saying here do your stuff at this place [TS]

00:33:30   now think about the reasons I don't like [TS]

00:33:33   Facebook and don't use it well one of [TS]

00:33:35   the reasons as silly as it might be but [TS]

00:33:38   it's valid is that everyone else is [TS]

00:33:40   using Facebook like the non geeks it [TS]

00:33:42   doesn't feel like a place for people [TS]

00:33:44   like me it feels like a place for [TS]

00:33:45   everybody else so in the US and then [TS]

00:33:47   world of technology geek them it [TS]

00:33:50   Facebook feels like the other ah [TS]

00:33:53   and the reason modern I don't know why [TS]

00:33:57   technical people aren't all on Facebook [TS]

00:33:58   I know some of them are but one of the [TS]

00:34:00   reasons I think it didn't catch on is [TS]

00:34:01   because especially if you're if you work [TS]

00:34:03   in the web is that Facebook doesn't feel [TS]

00:34:05   like part of the web I was trying to [TS]

00:34:07   think about why it doesn't feel like [TS]

00:34:08   part of the web but because it certainly [TS]

00:34:10   doesn't and I think if you talk to most [TS]

00:34:13   web developers or designers that they [TS]

00:34:15   will they will agree one of the things [TS]

00:34:17   is that there's no obvious URLs for most [TS]

00:34:19   things so the the fundamental part of [TS]

00:34:21   the web is if you can see something in a [TS]

00:34:23   web page you should have a URL you [TS]

00:34:24   should be able to send that URL to [TS]

00:34:25   somebody else and anything that breaks [TS]

00:34:26   that doesn't feel like the web like if [TS]

00:34:29   someone goes to that URL and they have [TS]

00:34:31   to sign up for something to see it that [TS]

00:34:34   doesn't feel like the web or if there's [TS]

00:34:36   no URL at all for an individual comment [TS]

00:34:38   you can go just go to the page or if the [TS]

00:34:39   URL is just for the top level of your [TS]

00:34:43   comment stream but not to a particular [TS]

00:34:45   post or even if there are URLs available [TS]

00:34:47   but it's not obvious how to get them you [TS]

00:34:49   know if that that doesn't feel like the [TS]

00:34:51   web that feels more like an application [TS]

00:34:52   that's fine for something like email [TS]

00:34:53   like Gmail application if there's no [TS]

00:34:56   obvious URL for message number 55 you're [TS]

00:34:58   not going to be sending people URLs to [TS]

00:35:00   your own email that's that's supposed to [TS]

00:35:02   feel like an application and not like a [TS]

00:35:04   place or a site on the web but Facebook [TS]

00:35:07   is supposed to be so you're putting your [TS]

00:35:08   pictures up there you're talking with [TS]

00:35:10   people all that stuff it just doesn't [TS]

00:35:12   feel like part of the web and it's also [TS]

00:35:14   it doesn't feel like this ownership of [TS]

00:35:16   the content it's like you give your [TS]

00:35:18   stuff to Facebook and then Facebook does [TS]

00:35:20   whatever the hell it wants with it like [TS]

00:35:22   if they rearrange it it appears in [TS]

00:35:23   different places that they change their [TS]

00:35:25   UI [TS]

00:35:27   if you want your old content it's not [TS]

00:35:29   always easy to go figure out how to dig [TS]

00:35:31   it back out you're never sure if the [TS]

00:35:34   URLs that you are using are going to be [TS]

00:35:36   stable from version to version of the [TS]

00:35:37   software it just it just feels like [TS]

00:35:40   you're giving up on the ships for the [TS]

00:35:42   privilege of being in this Facebook [TS]

00:35:44   place with everybody else [TS]

00:35:45   now how Google+ feels different I don't [TS]

00:35:51   know if it's better but different it [TS]

00:35:53   feels different to me because it is a [TS]

00:35:57   little bit better in some of these areas [TS]

00:35:59   so that it feels like slightly more part [TS]

00:36:01   of the web they are better about [TS]

00:36:03   providing URLs for everything they still [TS]

00:36:06   have the problem where if you have a URL [TS]

00:36:07   with something it's only shared with [TS]

00:36:09   circles a and B and you send it to [TS]

00:36:10   somebody in the not in those circles [TS]

00:36:11   they have to sign in to see if they're [TS]

00:36:12   in those circles and they can see it or [TS]

00:36:14   not but at least they're trying they and [TS]

00:36:16   Google does have on day one which is [TS]

00:36:18   impressive complete data export for [TS]

00:36:20   everything you put into Google Plus so [TS]

00:36:21   you can go there and I think they call [TS]

00:36:23   the data Liberation something-or-other [TS]

00:36:24   where you can export all your data [TS]

00:36:26   immediately your data is not trapped in [TS]

00:36:28   Google Plus if you want it to come out [TS]

00:36:30   you can get it out and it integrates [TS]

00:36:33   with other Google services that we all [TS]

00:36:35   consider part of the web already like it [TS]

00:36:37   integrates with Google search and Google [TS]

00:36:38   search is clearly part of the web you [TS]

00:36:40   can pass those URLs around everybody [TS]

00:36:42   uses it it's not a little walled garden [TS]

00:36:44   it's part of the web and it integrates [TS]

00:36:46   with their mail product too which is [TS]

00:36:47   more like an application but it's still [TS]

00:36:50   something that people use every day so [TS]

00:36:52   it feels like something we accept and [TS]

00:36:54   someone was pointing out one of the [TS]

00:36:56   clever things that Google did with [TS]

00:36:58   Google Plus is provide invites to tech [TS]

00:37:02   journalists because the tech journalists [TS]

00:37:04   now feel like they're an exclusive club [TS]

00:37:05   that does include them so it feels like [TS]

00:37:07   it's mostly geeks at this point it's a [TS]

00:37:08   bunch of tech nerds and other people who [TS]

00:37:10   were invited to join and they give [TS]

00:37:12   invites to their tech nerds friends and [TS]

00:37:13   so lo and behold where we all weren't [TS]

00:37:15   using Facebook suddenly we're all on [TS]

00:37:17   Google+ just because we feel like it's [TS]

00:37:18   just us here obviously if Google is [TS]

00:37:20   successful the Google+ that will change [TS]

00:37:22   but they've got their foot in the door [TS]

00:37:24   of geekdom you know where it's kind of [TS]

00:37:26   like Twitter Twitter did the same thing [TS]

00:37:27   and a lot of other services Twitter it [TS]

00:37:28   was just it was made by geeks and the [TS]

00:37:30   first people to use it were geeks and we [TS]

00:37:31   felt like it was our place and even [TS]

00:37:33   though now you know celebrities are [TS]

00:37:35   there and everyone else that the general [TS]

00:37:37   public has come and taken over we still [TS]

00:37:38   feel like [TS]

00:37:40   I think geeks still feel like Twitter is [TS]

00:37:42   our place because we were there first uh [TS]

00:37:44   you know what I mean [TS]

00:37:46   yeah and it also feels in a way Twitter [TS]

00:37:47   feels big enough that it can be our [TS]

00:37:49   place and you can enjoy it you can use [TS]

00:37:52   it essentially the same way that you [TS]

00:37:53   could before [TS]

00:37:55   even though Ashton Kutcher is using it [TS]

00:37:57   you know that like that doesn't that [TS]

00:37:59   doesn't influence it but that is [TS]

00:38:02   starting to change I think and I think [TS]

00:38:03   Twitter is responding much more now to [TS]

00:38:06   what the masses want or the way that [TS]

00:38:09   yeah and that that actually goes back I [TS]

00:38:11   think to your to your point about [TS]

00:38:12   Google+ which is there's almost a sense [TS]

00:38:16   that because Google is Google it might [TS]

00:38:19   appeal to the masses but it'll always [TS]

00:38:21   have that sort of engineering geeky [TS]

00:38:23   Flair like everybody that I know has a [TS]

00:38:25   gmail account pretty much and probably [TS]

00:38:27   most of them unlike Facebook everybody I [TS]

00:38:30   know has a Facebook account only some of [TS]

00:38:32   them use it I have one I rarely use it [TS]

00:38:36   you you have one you never use it but [TS]

00:38:39   everybody that I know pretty much has [TS]

00:38:41   one whereas I think with something like [TS]

00:38:44   like Google+ I think there's this hope [TS]

00:38:48   that it'll always be this engineer style [TS]

00:38:51   thing by the geeks and and I think that [TS]

00:38:53   might hurt Google in the long run but I [TS]

00:38:55   think the geeks will like it for that [TS]

00:38:57   reason [TS]

00:38:57   whereas Twitter has changed it's changed [TS]

00:38:59   a lot because the mass market appeal of [TS]

00:39:01   it Lady Gaga's on Twitter now yeah I [TS]

00:39:04   heard somebody say this was outside the [TS]

00:39:07   realm of what I think is reasonable at [TS]

00:39:08   this point but someone was mentioning [TS]

00:39:10   that since they seen all their tech geek [TS]

00:39:13   friends storm on to Google+ and during [TS]

00:39:16   the launch to give it a spin the same [TS]

00:39:18   thing happened with Google Wave by the [TS]

00:39:19   way everyone went to try it out but the [TS]

00:39:20   difference with the wave is they try it [TS]

00:39:21   out and said I don't get it and quickly [TS]

00:39:23   left but with Google+ that didn't happen [TS]

00:39:24   so with all the geeks storming to it [TS]

00:39:27   someone said well at least a twitter [TS]

00:39:28   continues to be annoying to us geeks we [TS]

00:39:31   have an alternative now I don't see [TS]

00:39:33   Google+ as a remotely an alternative to [TS]

00:39:34   Twitter but it just shows the [TS]

00:39:36   disaffection being sown among tech geeks [TS]

00:39:39   but the recent Twitter moves in there [TS]

00:39:42   and they change ously and maybe people [TS]

00:39:43   are feeling Twitter isn't the place that [TS]

00:39:45   it once was and looking for alternatives [TS]

00:39:47   I don't think Google+ is it and I don't [TS]

00:39:48   really feel that way about Twitter but [TS]

00:39:50   some other people do apparently it makes [TS]

00:39:52   some sense the other thing about Google+ [TS]

00:39:54   compared to Facebook from a geek [TS]

00:39:55   perspective is it's not crapped up with [TS]

00:39:57   ugly ads like the stupid get a flatter [TS]

00:39:59   belly things we got to see some person's [TS]

00:40:00   flabby belly or those dumb drawings or [TS]

00:40:02   everyone knows those annoying ads if you [TS]

00:40:04   don't run an ad blocker you see them [TS]

00:40:06   everywhere and even if you do run ad [TS]

00:40:07   blocker one sneaks through every once in [TS]

00:40:09   a while and Facebook has those kind of [TS]

00:40:11   ads on it and geeks don't like that we [TS]

00:40:13   we just don't want to be bothered by [TS]

00:40:15   that type of stuff we don't want to see [TS]

00:40:16   sexy women who are waiting in your area [TS]

00:40:18   call Matt you know that's not what we [TS]

00:40:20   want to see it's just it's it's [TS]

00:40:22   degrading it's insulting and you know [TS]

00:40:24   what else our intelligence [TS]

00:40:25   I don't wanna Deeks are much more [TS]

00:40:27   willing John than then let's say the [TS]

00:40:29   masses the non geek masses I think geeks [TS]

00:40:32   are much more willing to pay to not have [TS]

00:40:34   to see that kind of thing [TS]

00:40:35   yeah pay or seek you know do other [TS]

00:40:38   trade-offs right let's write offs that [TS]

00:40:39   are not is it significant to geeks [TS]

00:40:41   because it's more complicated to you as [TS]

00:40:42   well geeks have no problem with that [TS]

00:40:44   regular people do all right um [TS]

00:40:45   but so far I mean it's not Google is an [TS]

00:40:48   ad company they want ads to be [TS]

00:40:49   everywhere and there probably are if [TS]

00:40:51   they're ads in Google Plus I haven't [TS]

00:40:52   seen them because I have such incredible [TS]

00:40:53   ad banner blindness that I just simply [TS]

00:40:55   don't see them but all I know is they're [TS]

00:40:56   definitely not ugly image ads like you [TS]

00:40:58   see on Facebook right so I there are ads [TS]

00:41:01   in Gmail but if you ask me where the ads [TS]

00:41:02   are in Gmail I could not tell you I [TS]

00:41:04   literally do not see them right and they [TS]

00:41:06   don't interfere with the use of the [TS]

00:41:07   product they're not being shoved in the [TS]

00:41:08   middle of my email threads or anything [TS]

00:41:09   like that [TS]

00:41:10   wherever the ads are they're not [TS]

00:41:11   bothering me so geeks have that ability [TS]

00:41:13   to ignore Google's text ads and it's [TS]

00:41:15   harder to ignore Facebook's things and [TS]

00:41:17   there's no so far again so far there's [TS]

00:41:19   no application API in Google+ there's no [TS]

00:41:21   super poking no farmville no mafia wars [TS]

00:41:24   no trading fruit with people none of [TS]

00:41:25   that BS that all our family and friends [TS]

00:41:27   are doing that we find in Ain and stupid [TS]

00:41:29   that is not in Google+ yet maybe someday [TS]

00:41:33   they have something planned for that [TS]

00:41:34   certainly they had an API for wave were [TS]

00:41:36   you supposed to write these little [TS]

00:41:36   things that work in wave these little [TS]

00:41:38   BOTS and all those other so maybe that [TS]

00:41:40   technology will come over to us but for [TS]

00:41:42   now it's not there it's kind of like one [TS]

00:41:45   of the reasons that people flock to [TS]

00:41:46   Google to begin with especially geeks [TS]

00:41:47   was that they just had a really spare [TS]

00:41:49   homepage it didn't look like AltaVista [TS]

00:41:50   Yahoo wasn't crapped up with all this [TS]

00:41:52   stuff it was just a search field their [TS]

00:41:54   logo and a button or two [TS]

00:41:55   Google+ feels like that and Google+ is [TS]

00:41:59   integrated with the stuff the geeks [TS]

00:42:00   already use like you said everyone you [TS]

00:42:02   know has a gmail account or every geek [TS]

00:42:03   you know it integrates with Gmail which [TS]

00:42:05   I already use integrates with Google [TS]

00:42:06   search which everybody used [TS]

00:42:08   it integrates Google Calendar which I [TS]

00:42:09   happen to use so I'm like Facebook where [TS]

00:42:12   it's like leave the web and come to [TS]

00:42:13   Facebook and do all your crap here like [TS]

00:42:15   Facebook is like a trap I think a [TS]

00:42:17   Facebook is you know I don't I don't [TS]

00:42:20   know that the correct analogy but it's [TS]

00:42:22   it's a people check in but they don't [TS]

00:42:23   check out it's like leave the wits kinda [TS]

00:42:25   like AOL don't go to the web go to a [TS]

00:42:27   well it's a separate place and we have [TS]

00:42:29   our own little microcosmic that's out on [TS]

00:42:30   the web we have our equivalent over here [TS]

00:42:32   don't ever leave just stay forever it's [TS]

00:42:34   wonderful sit down and I don't like that [TS]

00:42:38   and most geeks don't like that whereas [TS]

00:42:40   Google+ feels like it's just one more [TS]

00:42:42   thing being add to integrated with all [TS]

00:42:44   these other things that we already used [TS]

00:42:45   it we were already except this part of [TS]

00:42:47   the web you know that did it's not a [TS]

00:42:48   trap it's not a place where you just go [TS]

00:42:50   and check in and don't check out again [TS]

00:42:51   and one of it one example this is that [TS]

00:42:55   you can add people to your circles and [TS]

00:42:56   all there are little things they have in [TS]

00:42:57   Google Plus even if they're not members [TS]

00:42:59   of Google Plus because you can add them [TS]

00:43:01   just by their email address and how does [TS]

00:43:03   it know the email addresses of people [TS]

00:43:05   you might be interested in well because [TS]

00:43:06   you email them a Gmail and I can say [TS]

00:43:08   well here here's a list of all the [TS]

00:43:09   people that you email the Gmail and we [TS]

00:43:10   think based on whatever that these might [TS]

00:43:13   be people that you want to add to your [TS]

00:43:14   circles and don't worry about if they [TS]

00:43:15   don't have a Google+ invite or anything [TS]

00:43:17   you can still add up the circle when [TS]

00:43:18   they get a Google+ invite presumably [TS]

00:43:19   we'll connect the dots and you know put [TS]

00:43:22   plug in all the wires so that it becomes [TS]

00:43:24   the person who actually joined Google [TS]

00:43:27   Plus it's nice and like a like the rest [TS]

00:43:33   of Google stuff Google's infrastructure [TS]

00:43:35   advantage comes into play here and that [TS]

00:43:36   performance has been great even though [TS]

00:43:39   we've had the rush of people and now [TS]

00:43:40   they did stop giving out invites saying [TS]

00:43:42   they had to try to be careful about you [TS]

00:43:44   know this is the first release maybe [TS]

00:43:46   they don't want to have people storming [TS]

00:43:47   it or over maybe it the performance is [TS]

00:43:49   great because they stop giving out [TS]

00:43:50   invites but whatever they're doing as [TS]

00:43:52   usual the server's didn't go down they [TS]

00:43:54   didn't become slow I didn't stop using [TS]

00:43:56   it because I click something nothing [TS]

00:43:57   would happen that happened a lot with [TS]

00:43:58   wave in the early days another reason [TS]

00:44:00   the wave failed was that it didn't have [TS]

00:44:02   the usual Google snap Google Ghul [TS]

00:44:04   strengths big strength is their scale [TS]

00:44:05   building the infrastructure and despite [TS]

00:44:07   all these tech geeks clicking madly and [TS]

00:44:09   adding people to circles and throwing [TS]

00:44:10   things around and getting invites and [TS]

00:44:12   you know all this stuff over the past [TS]

00:44:12   few days no performance problems [TS]

00:44:14   everything is snappy and their client [TS]

00:44:16   side stuff is really fancy and [TS]

00:44:17   impressive with all these nice effects [TS]

00:44:19   they have all the stops time being done [TS]

00:44:20   client-side so it doesn't do it there [TS]

00:44:22   structure but it shows they know what [TS]

00:44:23   they're doing programming wise on the [TS]

00:44:25   web one of the coolest thing was the [TS]

00:44:27   feedback button they have I don't know [TS]

00:44:28   if you tried this but there's a little [TS]

00:44:29   feedback thing in the lower right corner [TS]

00:44:31   of the page where you can send them [TS]

00:44:33   complaints or whatever so I clicked it [TS]

00:44:34   with no expectations figuring is going [TS]

00:44:35   to bring up a mail form and I could [TS]

00:44:37   complain about something what it [TS]

00:44:39   actually brings up is a UI where you can [TS]

00:44:40   it dims the whole page and then you can [TS]

00:44:42   highlight regions of the page by undoing [TS]

00:44:44   them with a little draggable rectangle [TS]

00:44:45   so you can highlight regions of the page [TS]

00:44:48   and then it has another tool the [TS]

00:44:49   blackout tool where you can put sort of [TS]

00:44:50   black redaction lines over over the [TS]

00:44:53   parts that you don't want to see because [TS]

00:44:54   if you look it could be personal [TS]

00:44:55   information it could be like a thread [TS]

00:44:56   with people you're talking about your [TS]

00:44:57   family members and you don't want to [TS]

00:44:59   send that to Google so you basically [TS]

00:45:00   mark up the current thing you see in [TS]

00:45:02   your web browser in the web browser with [TS]

00:45:04   web-based tools and then it gives you a [TS]

00:45:07   preview and says this is what we're [TS]

00:45:08   going to send we're going to send in [TS]

00:45:09   this graphic and now write your text and [TS]

00:45:10   you write your text say the thing that I [TS]

00:45:11   highlighted annoys me because bla bla [TS]

00:45:13   bla bla bla and then you send it out and [TS]

00:45:14   it sends the image that you just created [TS]

00:45:16   with their web this tool along with your [TS]

00:45:17   description which is a pretty darn [TS]

00:45:19   impressive feedback tool like if you [TS]

00:45:21   think about the comparatively [TS]

00:45:23   caveman-like feedback tools that Apple [TS]

00:45:26   has and they have complete control of [TS]

00:45:27   the of the platform they can make [TS]

00:45:28   client-side software for developer [TS]

00:45:30   estimate you know instead we just get a [TS]

00:45:31   bunch of text fields with a format we're [TS]

00:45:33   supposed to use and then we have to go [TS]

00:45:34   to the separate application to get a [TS]

00:45:36   system profile report and shove it in [TS]

00:45:37   there you know this is a richer [TS]

00:45:39   experience than available with native on [TS]

00:45:41   the native desktop from people like [TS]

00:45:44   Apple and they're doing it in a web [TS]

00:45:45   browser so Apple should be embarrassed [TS]

00:45:47   by this and everyone else should be [TS]

00:45:48   impressed and this is just a stupid [TS]

00:45:49   feedback tool the rest of the UI is you [TS]

00:45:51   know completely higher level than most [TS]

00:45:55   of the things you see on the web these [TS]

00:45:56   days [TS]

00:45:56   our second sponsor by no means a [TS]

00:45:59   second-place sponsor is istockphoto.com [TS]

00:46:01   the world's original source for [TS]

00:46:03   affordable user-generated royalty free [TS]

00:46:06   stock images media and design elements [TS]

00:46:08   these guys have got it all no matter [TS]

00:46:11   what you're looking for no matter who [TS]

00:46:12   you are I've over 8 million high-quality [TS]

00:46:15   photos illustrations and clips it'll let [TS]

00:46:17   you tell your story they also have the [TS]

00:46:20   most robust search tool in the business [TS]

00:46:23   these guys the real deal they have the [TS]

00:46:25   highest quality independent content [TS]

00:46:26   they've got two premium collections get [TS]

00:46:28   a new editorial collection I mean [TS]

00:46:30   seriously if you need an image if you [TS]

00:46:31   need media whatever it is you need an [TS]

00:46:33   illustration doesn't matter [TS]

00:46:35   istockphoto.com go there and if you sign [TS]

00:46:38   up for for a free account you get a 10% [TS]

00:46:41   discount on 50 or more I stock credits [TS]

00:46:43   all you do is go to istockphoto.com [TS]

00:46:45   slash 5x5 for details offer expires July [TS]

00:46:49   30th 2011 say anything with I stock now [TS]

00:46:54   as for the circles business adding [TS]

00:46:55   people the circle circles are basically [TS]

00:46:57   just groups I'm not really sold on the [TS]

00:46:58   idea of circles I guess you need some [TS]

00:47:00   kind of branding hook and it probably [TS]

00:47:03   sounded good in a meeting house have [TS]

00:47:04   circles they're not groups they're [TS]

00:47:06   circles but how are they different than [TS]

00:47:08   groups are how are they different than [TS]

00:47:09   tagging they're not really different the [TS]

00:47:12   only difference is that little circle UI [TS]

00:47:13   and the circle you why does it seem to [TS]

00:47:14   scale beyond like 13 or so people [TS]

00:47:16   because once you get 13 little heads in [TS]

00:47:18   that little circle on the screen then [TS]

00:47:21   it's like these are the people in your [TS]

00:47:23   circle plus more that we can't show you [TS]

00:47:24   because they don't fit in a little [TS]

00:47:25   circle and it's maybe people don't have [TS]

00:47:28   more than 13 people in each circle or [TS]

00:47:30   maybe when you have one 13 you shouldn't [TS]

00:47:32   be putting them in a single circle but [TS]

00:47:34   again tech geeks are outliers we're [TS]

00:47:35   going to have some sort of group for [TS]

00:47:37   like I have an Apple nerds group and [TS]

00:47:38   that is has many many people in it [TS]

00:47:40   because many people I know are Apple [TS]

00:47:42   nerds we tend to network with more [TS]

00:47:45   people than maybe on Facebook well [TS]

00:47:48   people have a lot of Facebook friends [TS]

00:47:49   too but you know if you're staying with [TS]

00:47:52   friends and family members you could be [TS]

00:47:53   limited but if you're trying to network [TS]

00:47:55   professionally for example or pseudo [TS]

00:47:58   professionally where you're networking [TS]

00:48:00   with people who are interested in the [TS]

00:48:01   same topic as you your groups can get [TS]

00:48:03   pretty big but I don't think that's a [TS]

00:48:04   problem I think they just had to have [TS]

00:48:05   some kind of hook and circles was it you [TS]

00:48:08   know one of the commitments I see John a [TS]

00:48:11   lot on on Twitter and elsewhere is that [TS]

00:48:14   people who are I guess so popular or [TS]

00:48:18   well followed well-liked by others their [TS]

00:48:22   comment and notes on Google+ will rise [TS]

00:48:26   to the top because they're being [TS]

00:48:27   essentially liked a lot or plussed a lot [TS]

00:48:29   and that that will essentially dominate [TS]

00:48:33   people's streams yeah I made the mistake [TS]

00:48:37   of adding some people to circles who are [TS]

00:48:39   really famous and post a lot and it's [TS]

00:48:42   the same effect on Facebook where if you [TS]

00:48:44   accidentally friend somebody who is [TS]

00:48:46   prolific your entire Facebook [TS]

00:48:49   whatever they call that thing where you [TS]

00:48:50   see people post it will be dominated by [TS]

00:48:51   them because so verbose so if you follow [TS]

00:48:55   someone like that a Facebook has a thing [TS]

00:48:56   where just says stop showing me updates [TS]

00:48:58   from this person if that's in GUI [TS]

00:48:59   thought I saw that in Google+ but then I [TS]

00:49:01   look when you're looking for it I didn't [TS]

00:49:02   find it so maybe it's just not I just [TS]

00:49:04   don't know where it is but they need a [TS]

00:49:06   feature like that but yeah the products [TS]

00:49:09   like this yours you're always worried [TS]

00:49:11   about who knew I targeted with it and [TS]

00:49:13   famous people are people with a lot of [TS]

00:49:15   for example people with a lot of Twitter [TS]

00:49:17   followers use the product differently [TS]

00:49:20   than people with fewer and I think [TS]

00:49:23   Google+ is exacerbating a lot of these [TS]

00:49:26   problems like my biggest annoyance with [TS]

00:49:27   Google+ is that well this is not [TS]

00:49:31   annoyance this is actually something [TS]

00:49:32   interesting that it adds it adds a new [TS]

00:49:33   toolbar to the top of every Google [TS]

00:49:34   property they used your Google Calendar [TS]

00:49:36   your your Gmail it all has this big [TS]

00:49:38   toolbar that integrates all these [TS]

00:49:39   products together which is great great [TS]

00:49:40   idea a good integration cross product [TS]

00:49:42   you can share things from one to the [TS]

00:49:43   other stuff like that but it also has a [TS]

00:49:46   little square it's like a notification [TS]

00:49:48   square and the square turns red with a [TS]

00:49:50   number in it every time something new [TS]

00:49:52   happens on Google+ pretty much anything [TS]

00:49:55   new someone as you do a circle turns red [TS]

00:49:57   someone adds a comment to a post that [TS]

00:49:58   you comment on turns red someone you [TS]

00:50:00   follow post something turns red and if [TS]

00:50:03   you I don't think I don't have that many [TS]

00:50:05   people in circles I got maybe 20 30 [TS]

00:50:07   people in circles but I guess enough [TS]

00:50:10   people know of me and know my email [TS]

00:50:12   address to look me up and follow me so [TS]

00:50:14   every time someone in the world adds me [TS]

00:50:16   to a circle that thing turns red and [TS]

00:50:17   that means the thing is constantly red [TS]

00:50:18   it's constantly red and it's like it's [TS]

00:50:20   like the unread badges on Doc icons some [TS]

00:50:22   people just don't like having those [TS]

00:50:24   badges I don't like having them you know [TS]

00:50:25   I turn off badges if I can keep them off [TS]

00:50:27   because there's this compulsion to to I [TS]

00:50:31   don't have to serve the badge to make [TS]

00:50:33   the badge go away whatever the badge is [TS]

00:50:35   telling you to unread read them so it's [TS]

00:50:36   always goes back to zero it's like a [TS]

00:50:38   to-do list it's like in your face saying [TS]

00:50:40   here's something you have to do here's [TS]

00:50:41   something have to do don't forget about [TS]

00:50:42   this I don't know what psychological [TS]

00:50:44   ailment causes people to have anxiety [TS]

00:50:46   when when badges like that appear or [TS]

00:50:49   what family of them but I definitely [TS]

00:50:50   have it so I would and it's constantly [TS]

00:50:53   red for me because I'm popular enough [TS]

00:50:54   that every few minutes someone is adding [TS]

00:50:57   me to a circle at least and at least in [TS]

00:50:58   the initial run up of everyone [TS]

00:50:59   registering if that continues you know [TS]

00:51:02   that [TS]

00:51:02   my complaint I use the feedback tool to [TS]

00:51:03   circle that red thing and said do not [TS]

00:51:05   want show the badge show a number on it [TS]

00:51:08   but don't make it bright red because [TS]

00:51:09   it's but when it's gray I don't care [TS]

00:51:11   then the number is there enough inter [TS]

00:51:12   second look and the worst thing is it's [TS]

00:51:13   red across all my property so I have a [TS]

00:51:14   gmail tab a calendar tab and a plus tab [TS]

00:51:17   and all three of them have already have [TS]

00:51:18   a red thing in it and if I click on the [TS]

00:51:20   red thing and one of them doesn't become [TS]

00:51:21   unread immediately and the other ones [TS]

00:51:22   it's still red over there it's just it's [TS]

00:51:25   a little bit I mean this is kind of a [TS]

00:51:27   personal problem and not a problem with [TS]

00:51:28   our product but I think it's true of a [TS]

00:51:31   lot of geeks that they don't like those [TS]

00:51:32   badges that it feels like they're being [TS]

00:51:34   put upon by the product and being given [TS]

00:51:37   work to do [TS]

00:51:39   and the other thing is the email [TS]

00:51:40   notifications are turned on for [TS]

00:51:41   everything by default [TS]

00:51:42   thankfully they could all be turned off [TS]

00:51:44   but that's a weird default the Halleck [TS]

00:51:45   anytime anything happens in the plus [TS]

00:51:47   world someone comments on posts someone [TS]

00:51:49   signs up someone changes a profile [TS]

00:51:50   picture someone mentions you someone [TS]

00:51:52   tags you all these million things that [TS]

00:51:53   could possibly happen you get an email [TS]

00:51:55   about it which feels like last century [TS]

00:51:57   it's like it doesn't it also ain't shown [TS]

00:51:58   it seemed like the options that they [TS]

00:52:00   give you to control that aren't exactly [TS]

00:52:03   what you want them to be like granular [TS]

00:52:06   but they're not quite giving you the [TS]

00:52:09   options you really want yeah you want to [TS]

00:52:11   like if something is important you want [TS]

00:52:13   to be notified of it but importance [TS]

00:52:15   doesn't depend on the medium or you know [TS]

00:52:19   what I mean yeah exactly well it sounds [TS]

00:52:22   like the person like I don't want to see [TS]

00:52:24   updates from this famous person because [TS]

00:52:25   they're very prolific and they're [TS]

00:52:26   constantly doing updates that's not [TS]

00:52:27   important to me but if my idol Andy [TS]

00:52:30   Hertzfeld ooh I put into a circle ever [TS]

00:52:32   says anything to me I immediately want [TS]

00:52:34   to be emailed about that you know that's [TS]

00:52:36   that's tough to do at least they just [TS]

00:52:38   have switches turn them all off so I [TS]

00:52:40   turned them all off but enough getting [TS]

00:52:41   an email in a product that's already [TS]

00:52:43   like it's worse when you're in Gmail I [TS]

00:52:44   go I get an email in Gmail telling me [TS]

00:52:46   about something that happened go go but [TS]

00:52:49   I also have a red badge telling me [TS]

00:52:50   exactly the same thing because I'm using [TS]

00:52:52   Gmail which is integrated yeah it's it's [TS]

00:52:54   silly it should it should detect does [TS]

00:52:56   this press and use Gmail then don't send [TS]

00:52:58   them an email for anything because if [TS]

00:52:59   they're in Gmail they're going to see [TS]

00:53:00   the little red thing and know that [TS]

00:53:02   something happened and the great thing [TS]

00:53:03   is when you click that red thing it [TS]

00:53:04   doesn't just take you off to another [TS]

00:53:05   site it brings down a reasonable UI from [TS]

00:53:09   which you can see exactly what happened [TS]

00:53:10   and take actions on it from this [TS]

00:53:13   drop-down thing it's really nice [TS]

00:53:15   integration [TS]

00:53:16   it could be improved in that you do have [TS]

00:53:20   actually had to leave that to go to the [TS]

00:53:21   real plus URL to do more things [TS]

00:53:23   especially with me like it'll say a [TS]

00:53:24   notification is it 15 more people add [TS]

00:53:26   you to circles but this that the menu [TS]

00:53:28   only displays 10 so you don't know if [TS]

00:53:29   number 11 12 13 14 and 15 are Steve Jobs [TS]

00:53:32   you know John Rubin seen all these [TS]

00:53:34   famous people vo what you want to know [TS]

00:53:35   if a famous person adds you to the [TS]

00:53:36   circle but people who you have no idea [TS]

00:53:38   who they are you're not as interested in [TS]

00:53:41   so I'm doing to do a mutual follows like [TS]

00:53:43   when I want to see who has joined up [TS]

00:53:46   like when you added me to a circle I [TS]

00:53:47   think you were off that list so I had to [TS]

00:53:49   go to the full list of people who just [TS]

00:53:51   added me the circle scroll down and I [TS]

00:53:53   saw your name then I could add you back [TS]

00:53:54   to one of my circles you know so that [TS]

00:53:57   process is a little bit clunky but this [TS]

00:53:59   is all in the run-up phase where we're [TS]

00:54:00   all just getting settled in the product [TS]

00:54:02   and adding people to circles and [TS]

00:54:06   changing our profile pictures it'll be [TS]

00:54:08   interesting once all this settles down [TS]

00:54:09   once we've sort of arranged the room the [TS]

00:54:11   way we want it metaphorically speaking [TS]

00:54:13   if we all keep using it or adjusting on [TS]

00:54:16   this board actually I should mention [TS]

00:54:18   this I still haven't tried this but I [TS]

00:54:20   think they're killer feature is this [TS]

00:54:22   hangout thing there's this some I forget [TS]

00:54:25   but they have a hangout and chats that [TS]

00:54:27   they have different terms for things so [TS]

00:54:29   the bottom line is one of the features [TS]

00:54:30   lets you declare that you're about to [TS]

00:54:33   hangout people hang out with you and [TS]

00:54:35   there's a live video component [TS]

00:54:38   optionally to it so there's a live chat [TS]

00:54:40   and video amongst other people it's [TS]

00:54:41   ad-hoc it's not just like I'm gonna hang [TS]

00:54:42   out who wants to hang out with me hey [TS]

00:54:43   this other person is hanging out with me [TS]

00:54:45   and I'm hanging out with you this is a [TS]

00:54:46   technological representation of what [TS]

00:54:50   teenagers and young people already do [TS]

00:54:52   with like I am like they sit at their [TS]

00:54:53   house and they're basically hanging out [TS]

00:54:55   with each other using an IM client and [TS]

00:54:57   maybe an email client and maybe Skype [TS]

00:54:58   this happens all the time now anyway the [TS]

00:55:00   fact that Google realize that and [TS]

00:55:02   integrate it into their product and [TS]

00:55:04   called it hangout when the regular [TS]

00:55:06   people get a hold of this this may be [TS]

00:55:08   something that Facebook doesn't have an [TS]

00:55:09   answer for because I can imagine if if [TS]

00:55:11   teenagers are able to overcome the [TS]

00:55:14   geekiness barrier and if they they are [TS]

00:55:17   tempted away from Facebook long enough [TS]

00:55:19   to try out this hangout feature I think [TS]

00:55:20   they would like it this if it is [TS]

00:55:23   anything they could pull anybody away [TS]

00:55:25   from Facebook it's this type of this [TS]

00:55:27   type of thing it's not the circles or [TS]

00:55:29   a bowl of things I described because [TS]

00:55:31   regular people care nothing about that [TS]

00:55:32   stuff but the Hangout feature as far as [TS]

00:55:34   you know has no technological or [TS]

00:55:37   semantic equivalent in the Facebook [TS]

00:55:39   world and I think people will love it [TS]

00:55:41   apparently the the I read a rumor I [TS]

00:55:43   don't know I don't have the link handy [TS]

00:55:45   so probably won't be in the show notes [TS]

00:55:46   but I just read that Facebook has [TS]

00:55:50   partnered with Skype to do essentially a [TS]

00:55:52   similar I don't say the same thing but [TS]

00:55:55   that that you'll be able to do something [TS]

00:55:57   just like that within Facebook like next [TS]

00:56:00   week yeah I'm sure you know the [TS]

00:56:02   competitor competitors are you know [TS]

00:56:04   they're not standing still but I think [TS]

00:56:06   the advantage that Google has is that [TS]

00:56:07   you don't have to be technically savvy [TS]

00:56:11   to pull up a web page but you do have to [TS]

00:56:14   be more technically savvy to know what [TS]

00:56:15   Skype is to download or to get whatever [TS]

00:56:17   plug like the fact that it all happens [TS]

00:56:19   in a web browser lowers the barrier to [TS]

00:56:21   entry huh and it's very difficult to do [TS]

00:56:24   video in a web browser so Google has its [TS]

00:56:26   own web browser or it can make that [TS]

00:56:28   happen in an efficient manner so I would [TS]

00:56:31   imagine Google has an advantage first [TS]

00:56:32   mover advantage certainly but also an [TS]

00:56:34   advantage in that it's easier for people [TS]

00:56:37   to try this out maybe the barrier is you [TS]

00:56:39   have to have Google Chrome I don't know [TS]

00:56:40   if it works in IE or whatever most [TS]

00:56:42   people are using but even just [TS]

00:56:43   downloading a new browser that's a [TS]

00:56:44   one-time thing and it's probably easier [TS]

00:56:47   to get Chrome installed than it is to [TS]

00:56:49   get Skype set up you know again this [TS]

00:56:51   leans towards geeks who already have [TS]

00:56:52   Macs and every Mac has a microphone and [TS]

00:56:54   a camera in it and PCs don't [TS]

00:56:56   so maybe I'm overestimating the value of [TS]

00:56:58   this among regular people who just don't [TS]

00:57:01   have the hardware for it but ah of all [TS]

00:57:05   the features they have that is the one [TS]

00:57:07   that stands out to me as the one that [TS]

00:57:10   could be popular with the non geeks but [TS]

00:57:13   we'll see how it turns out so that's all [TS]

00:57:15   I've got on Google+ actually I do have [TS]

00:57:18   more but that's that's the the meat of [TS]

00:57:20   it for now do we have time or do you [TS]

00:57:22   need to go I probably need to go unless [TS]

00:57:25   you have to make short you want to get [TS]

00:57:26   to before well I just wanted to hear [TS]

00:57:28   your general take on the Final Cut Pro [TS]

00:57:30   10 thing I did listen to you I'm Way [TS]

00:57:33   behind in podcast because I've been too [TS]

00:57:34   busy writing but I did listen to the [TS]

00:57:36   talk show with Sandy [TS]

00:57:37   yeah and heard his take on it I [TS]

00:57:40   you have a different thing that struck [TS]

00:57:42   me the thing destructing and listening [TS]

00:57:44   to it is everybody everybody's so [TS]

00:57:49   indignant when the application that they [TS]

00:57:50   like changes you know I mean like I was [TS]

00:57:53   I'm all indignant about the finder [TS]

00:57:55   changing because I like the old one but [TS]

00:57:56   everyone else is like who cares I don't [TS]

00:57:58   know what the finder is right right [TS]

00:58:01   and when and when there's when there's a [TS]

00:58:04   big group of people like the video [TS]

00:58:06   editors are just like just so upset and [TS]

00:58:10   it's I feel like saying oh so you know [TS]

00:58:12   when is your favorite application gets [TS]

00:58:13   changed now it's a big problem but when [TS]

00:58:15   anybody else has a problem you like ah [TS]

00:58:17   your big babies right everyone thinks [TS]

00:58:20   that yeah I guess its head up and finder [TS]

00:58:22   doesn't affect how you lives these [TS]

00:58:23   people the video editors may not be tech [TS]

00:58:25   people they invest a considerable amount [TS]

00:58:27   of effort in learning how to use a [TS]

00:58:28   particular product and if it becomes [TS]

00:58:30   clear that that product is no longer [TS]

00:58:32   useful to them or they're scared that [TS]

00:58:34   it's no longer abuse for them they're [TS]

00:58:36   faced with the prospect of learning a [TS]

00:58:37   different product like the skills that [TS]

00:58:39   make them valuable have been devalued by [TS]

00:58:41   Apple's actions and that pisses people [TS]

00:58:43   off and that's that's where all the [TS]

00:58:45   upsetedness comes from sandy said it [TS]

00:58:48   himself and the things like he doesn't [TS]

00:58:49   have time to learn something new but if [TS]

00:58:51   this is going to be the long-term thing [TS]

00:58:53   now he's got to learn something new [TS]

00:58:54   because if they don't if they don't they [TS]

00:58:56   decided they don't want to serve his [TS]

00:58:59   needs that's you know that's something [TS]

00:59:02   that's on Apple that's what they want to [TS]

00:59:03   do fine but that means that he's now has [TS]

00:59:05   to do something so it's like I trusted [TS]

00:59:07   Apple enough to learn their products [TS]

00:59:10   thinking I would build my career on it [TS]

00:59:11   and now it's pulling the rug out from [TS]

00:59:13   under me now that's the perception the [TS]

00:59:15   reality I think is that all these people [TS]

00:59:18   complaining will eventually come around [TS]

00:59:21   and the reason I think they'll come [TS]

00:59:23   around is because Apple's competitors [TS]

00:59:25   are so incompetent you know people who [TS]

00:59:28   love avid love Abbott and say that's [TS]

00:59:29   great but avid versus Apple I would take [TS]

00:59:32   it one tenth of Apple's attention is [TS]

00:59:35   probably worth 100 percent of Avid's [TS]

00:59:37   attention in terms of product quality [TS]

00:59:39   and you know future proofing and as many [TS]

00:59:43   people pointed out if you are big avid [TS]

00:59:45   fan you kind of got screwed by them when [TS]

00:59:47   they more or less abandon the Mac so [TS]

00:59:48   it's not like avid is is the wonderful [TS]

00:59:50   daddy who will always take care [TS]

00:59:53   you know everybody every vendor will [TS]

00:59:56   eventually screw you on long press [TS]

00:59:58   because they're yeah [TS]

00:59:58   because they're yeah [TS]

01:00:00   world changes business has changed the [TS]

01:00:02   top dog and in the industry changes over [TS]

01:00:04   time so you're not gonna be able to [TS]

01:00:05   stick with something forever you're [TS]

01:00:07   always gonna have to learn something new [TS]

01:00:08   just ask the people who learned the [TS]

01:00:10   pre-digital nonlinear editing systems [TS]

01:00:13   the many ones of those from different [TS]

01:00:14   vendors they all had to learn something [TS]

01:00:15   new in fact Final Cut Pro was the new [TS]

01:00:17   thing to learn for a lot of people it's [TS]

01:00:18   like oh come on it's Final Cut Pro think [TS]

01:00:20   I already know avid or I didn't already [TS]

01:00:22   know the movie Ola or whatever the hell [TS]

01:00:24   it was in the 60s technology changes [TS]

01:00:27   right so as you're reading into what [TS]

01:00:29   Apple thinks about like also they are [TS]

01:00:31   they leaving the pearl market or they're [TS]

01:00:33   not interested because it doesn't have [TS]

01:00:34   enough customers or I don't try to [TS]

01:00:38   psychoanalyze them too much about that I [TS]

01:00:41   think the the obvious answer is the [TS]

01:00:45   correct one in it [TS]

01:00:46   basically they think the new ways are [TS]

01:00:49   better than the old ways and they're [TS]

01:00:50   they are willing as a company to take [TS]

01:00:52   whatever hit they're going to take by [TS]

01:00:55   saying we are not going to support as [TS]

01:00:57   many of the old ways as we can possibly [TS]

01:00:58   get away with now you may scream and [TS]

01:01:00   yell and say oh we need this particular [TS]

01:01:01   XML export and we need that features X Y [TS]

01:01:04   & Z and we will add them back grudgingly [TS]

01:01:06   but we're trying to move forward and [TS]

01:01:09   their bet is that they can move the [TS]

01:01:13   industry forward without losing their [TS]

01:01:15   entire customer base how much of it are [TS]

01:01:17   they can lose what's an acceptable loss [TS]

01:01:19   will it be balanced out by gains in the [TS]

01:01:21   prosumer space you know but this is the [TS]

01:01:23   that's the gambit they're doing they do [TS]

01:01:24   it all the time they did but you know a [TS]

01:01:26   floppy disk USB ports it's a bet on [TS]

01:01:28   their part saying we're going to move [TS]

01:01:29   forward we're going to make progress [TS]

01:01:30   we're going to do what we think is the [TS]

01:01:32   future of the way this entry should work [TS]

01:01:34   and we're going to bet that our losses [TS]

01:01:38   will not be so bad that it will make it [TS]

01:01:41   turn out to be an overall bad move well [TS]

01:01:43   that that's somewhat like the I put an [TS]

01:01:45   article in the show links that somebody [TS]

01:01:48   I guess the guy he went on to is it [TS]

01:01:50   posters I don't know how to pronounce [TS]

01:01:53   that you know that the sign I know what [TS]

01:01:55   you're talking about I guess the guy [TS]

01:01:56   that works on that or founded that used [TS]

01:01:58   to be at Apple and he worked on he [TS]

01:02:01   worked on Final Cut Pro for a number of [TS]

01:02:03   years a number of years ago maybe back [TS]

01:02:05   at the time that Final Cut Pro 10 was [TS]

01:02:08   maybe being thought about and conceived [TS]

01:02:09   of and in this article he writes that [TS]

01:02:12   essentially [TS]

01:02:13   Apple just doesn't care about pro users [TS]

01:02:16   you sort of alluded to that or mention [TS]

01:02:18   that is you know hey care about the [TS]

01:02:21   people who are running around with [TS]

01:02:22   high-definition cameras who want to go [TS]

01:02:24   and make something that sort of semi pro [TS]

01:02:26   but not quite pro and they're a consumer [TS]

01:02:29   much more consumer facing company today [TS]

01:02:32   in 2011 than they were in 2008 for [TS]

01:02:34   example and I don't I read that article [TS]

01:02:37   and I don't buy his argument I don't [TS]

01:02:38   think so [TS]

01:02:39   I don't the one who's saying Apple [TS]

01:02:40   doesn't care about the pros it when you [TS]

01:02:42   do the math and say like pros is such a [TS]

01:02:44   small percentage there's many more [TS]

01:02:46   regular consumers the pros aren't [TS]

01:02:48   important financially Apple doesn't work [TS]

01:02:49   like that Apple does not work it's true [TS]

01:02:52   that Apple does want something that they [TS]

01:02:53   can sell to millions and millions of [TS]

01:02:54   people's they only want hit products but [TS]

01:02:56   if that was their overriding number-one [TS]

01:02:59   directive they would never have created [TS]

01:03:01   Final Cut Pro in the first place yeah [TS]

01:03:02   but maybe the apple of today is saying [TS]

01:03:04   you know we never should have created it [TS]

01:03:06   in the first pinch the Apple that bought [TS]

01:03:07   and fostered Final Cut Pro was the one [TS]

01:03:09   that was introducing the iMac and the [TS]

01:03:11   iPod the most consumer of consumerist [TS]

01:03:13   products that they've ever created all [TS]

01:03:14   right that Apple is the thing that Apple [TS]

01:03:17   you know Apple doesn't care about the [TS]

01:03:18   pros that's the hurt feelings of the [TS]

01:03:20   people who now are put upon to learn [TS]

01:03:21   something new our feeling and that's [TS]

01:03:23   their manifestation oh they don't care [TS]

01:03:25   about us and people saying inside yeah [TS]

01:03:26   Apple doesn't care about you not that [TS]

01:03:28   Apple doesn't care about professionals [TS]

01:03:29   they want to change the way [TS]

01:03:30   professionals work they think this way [TS]

01:03:32   of doing video editing is better than [TS]

01:03:34   the old way and professional video [TS]

01:03:36   editors disagree because refresh [TS]

01:03:37   initiators just want to do their job and [TS]

01:03:39   a lot of them they don't care about the [TS]

01:03:43   future of video wedding they care about [TS]

01:03:44   getting their project done on time and [TS]

01:03:45   on budget you know what I mean and if [TS]

01:03:48   they can't use your products because [TS]

01:03:49   it's missing what they consider [TS]

01:03:50   essential features then they're they're [TS]

01:03:52   pissed off and so that translates who [TS]

01:03:53   they don't care [TS]

01:03:54   Apple cares so much about professional [TS]

01:03:56   video editing that it wants to make [TS]

01:03:58   professional video editing better more [TS]

01:04:00   simple fewer legacy formats fewer [TS]

01:04:02   integrating with dumb products that [TS]

01:04:04   Apple probably thinks are too [TS]

01:04:05   complicated and crappy they want to [TS]

01:04:07   simplify make it better make it and as a [TS]

01:04:10   side effect yes that does make it more [TS]

01:04:11   accessible for prosumers and as a side [TS]

01:04:13   effect yes that does make it opens up a [TS]

01:04:15   much bigger market to them that's what I [TS]

01:04:17   wants to do with everything they don't [TS]

01:04:18   like the idea that there's some thing [TS]

01:04:20   that you do that is so complicated to do [TS]

01:04:23   that only a small number of people can [TS]

01:04:24   do it and think about their development [TS]

01:04:26   environment [TS]

01:04:27   like they want to make it developing [TS]

01:04:29   easier they want to make interface [TS]

01:04:30   builder better easier to layout gooeys [TS]

01:04:32   you know there's guidelines you know [TS]

01:04:34   first you don't have to to program in [TS]

01:04:36   lines of code to layer your GUI next has [TS]

01:04:38   an interface builder that's GUI right so [TS]

01:04:39   that's that's lowering the bar then [TS]

01:04:41   there you know we'll have snaps and [TS]

01:04:43   guides to show you exactly how aqua [TS]

01:04:45   layout has to be because it's too much [TS]

01:04:46   to ask for people to read the guidelines [TS]

01:04:47   and exactly space things you know and [TS]

01:04:50   they're just everything they're always [TS]

01:04:52   trying to make it anything that's [TS]

01:04:54   complicated easier and this applies [TS]

01:04:55   everywhere and it applies to industries [TS]

01:04:57   where people are comfortable with the [TS]

01:04:58   way things work now and they just wish [TS]

01:04:59   they had a version of Final Cut Pro 7 [TS]

01:05:01   that was faster better-looking and add [TS]

01:05:04   more features and Apple wants to [TS]

01:05:06   eliminate complexities and make the [TS]

01:05:08   process of video editing better and [TS]

01:05:11   their bet is that as Cranky's people [TS]

01:05:14   will be the net win of making the [TS]

01:05:16   process of professional video editing [TS]

01:05:17   simpler will pay off in the long run [TS]

01:05:20   it's very difficult to tell whether they [TS]

01:05:21   succeed but the don't care part that I [TS]

01:05:24   do agree with is that if Apple lost all [TS]

01:05:26   the professional video editors all the [TS]

01:05:27   hardcore ones making Hollywood movies [TS]

01:05:29   they would probably not do a big giant [TS]

01:05:34   reversal it's obvious they're doing of [TS]

01:05:36   smaller browsers to try to try not to [TS]

01:05:38   lose all those pros but they think at [TS]

01:05:41   this point they think they're right they [TS]

01:05:42   think this our way of doing video [TS]

01:05:44   editing is better than the Final Cut Pro [TS]

01:05:45   7 way was and they're going to stick to [TS]

01:05:48   it as much as they possibly can and if [TS]

01:05:50   they shed pros fine [TS]

01:05:51   at a certain point if no professional is [TS]

01:05:54   usable then that just becomes the next [TS]

01:05:56   version of iMovie or something and that [TS]

01:05:59   would be probably considered a failure [TS]

01:06:01   Apple lost the probe IDEO editing market [TS]

01:06:03   because they didn't bend over backwards [TS]

01:06:04   enough to support the legacy stuff [TS]

01:06:06   through the transition the same thing [TS]

01:06:08   with Mac OS 10 if they didn't bend over [TS]

01:06:10   backwards enough with carbon and [TS]

01:06:12   everything to support Microsoft Office [TS]

01:06:13   in Photoshop that would have killed the [TS]

01:06:16   platform but this is the reverse where [TS]

01:06:18   they're bending over backwards for the [TS]

01:06:20   small minority of people so they don't [TS]

01:06:23   lose that market and they're trying to [TS]

01:06:24   gain the larger one but really I think [TS]

01:06:25   Apple's goal Final Cut Pro is to make [TS]

01:06:28   professional video editing not as [TS]

01:06:30   complicated and simpler and they're [TS]

01:06:32   trying to do it single-handedly based on [TS]

01:06:34   the cloud they have with the success of [TS]

01:06:35   Final Cut and they're trying to do it at [TS]

01:06:39   the same time as not completely losing [TS]

01:06:40   the [TS]

01:06:41   market the key thing to notice here will [TS]

01:06:42   be when schools that teach people video [TS]

01:06:45   start using the new version of Final Cut [TS]

01:06:46   because that's why a lot of people in [TS]

01:06:48   industry know it now because they [TS]

01:06:49   learned it in school because Final Cut [TS]

01:06:50   was cheaper than avid and you could run [TS]

01:06:53   it on the Mac and so if you were [TS]

01:06:54   learning video editing everyone learned [TS]

01:06:56   on Final Cut and I went into the [TS]

01:06:57   industry they kept using Final Cut once [TS]

01:06:59   they start teaching the previous version [TS]

01:07:02   if they start teaching with the previous [TS]

01:07:03   version then those people come in the [TS]

01:07:05   industry they won't be pissed about how [TS]

01:07:07   the new version of Final Cut is [TS]

01:07:08   different because they never use seven [TS]

01:07:10   right maybe they weren't born when seven [TS]

01:07:12   was introduced ah if if they have Apple [TS]

01:07:16   hangs in there long enough and gets [TS]

01:07:18   their product into schools this will [TS]

01:07:20   eventually turn over in their favor just [TS]

01:07:22   the way the final cup did because [TS]

01:07:23   they've lowered the price again lowered [TS]

01:07:25   the barrier entry again digital download [TS]

01:07:27   300 bucks instead of a thousand simpler [TS]

01:07:29   to use easier for more people to get [TS]

01:07:30   into video editing if they don't [TS]

01:07:33   completely lose the pro market and they [TS]

01:07:34   can still keep this as a teaching tool [TS]

01:07:36   they will be successful with this gambit [TS]

01:07:39   to simplify video editing despite all [TS]

01:07:41   the the crankiness that's that's where I [TS]

01:07:44   think this is going and I do feel for [TS]

01:07:47   the pro video editors I have sympathy [TS]

01:07:49   for them I've had applications that I [TS]

01:07:50   love changed in ways that I don't like [TS]

01:07:53   to simplify it for the other people and [TS]

01:07:55   I didn't need it simplified I like the [TS]

01:07:57   way it worked I just wanted you to be [TS]

01:07:58   faster but that's that's called they [TS]

01:08:01   call that progress sometimes it hurts [TS]

01:08:05   okay you're gonna get some email all [TS]

01:08:10   right now there's no professional video [TS]

01:08:12   editors listening to this now you're [TS]

01:08:14   definitely gonna get some email I mean [TS]

01:08:16   what about what if I said they're gonna [TS]

01:08:16   disagree with my psyche we'll have to [TS]

01:08:18   see we'll wait for the emails all right [TS]

01:08:20   be a fun week yeah and have a good week [TS]

01:08:24   John you to people to more think to two [TS]

01:08:28   little notes I want to make here all [TS]

01:08:30   right one of them is that we get e we [TS]

01:08:32   get for some reason on this show more [TS]

01:08:33   than the others maybe because we refer [TS]

01:08:35   to them more people are frequently [TS]

01:08:38   emailing to ask what the show notes are [TS]

01:08:40   when we talk about show notes and I feel [TS]

01:08:42   like we've addressed this a few times [TS]

01:08:44   but maybe it's worth repeating odd when [TS]

01:08:47   we say the show notes maybe it would be [TS]

01:08:48   more correct to say to show links then [TS]

01:08:51   notes because when we say notes who [TS]

01:08:53   really mean links [TS]

01:08:54   and every week usually it's John [TS]

01:08:57   sometimes I'll add a couple we will find [TS]

01:09:00   links for the stories articles and [TS]

01:09:03   points that we talk about if John [TS]

01:09:05   mentioned some kind of obscure [TS]

01:09:06   engineering fact he'll find the [TS]

01:09:08   Wikipedia entry for it and put it into [TS]

01:09:10   the links so if you want to if you want [TS]

01:09:12   to find those if you want to see those [TS]

01:09:14   you can go to 5x5 TV slash hypercritical [TS]

01:09:17   and find the episode there on that page [TS]

01:09:20   that you were just listening to if you [TS]

01:09:22   weren't playing it from the website [TS]

01:09:23   already and you'll see a whole bunch of [TS]

01:09:25   lists of links on that page a little [TS]

01:09:27   summary and everything else that you [TS]

01:09:28   need to follow along you put them in [TS]

01:09:32   order John I do I try to keep them the [TS]

01:09:34   order that they were mentioned in the [TS]

01:09:35   show [TS]

01:09:36   there's drag and drop for that yes [TS]

01:09:39   there's and below they'd be background [TS]

01:09:41   colors don't I know the background that [TS]

01:09:42   they're alternating row colors I'm not [TS]

01:09:44   you know they don't change you should [TS]

01:09:46   have it fade from one color to the other [TS]

01:09:47   as it slides into its new position get [TS]

01:09:49   right on that [TS]

01:09:50   yep and or I'll just remove all the [TS]

01:09:52   colors altogether you could do that too [TS]

01:09:56   okay it would be less wrong if I did [TS]

01:09:58   that it's true and people can go there [TS]

01:10:02   and they can follow along with us as we [TS]

01:10:03   go so that's what I mean when we say [TS]

01:10:05   show notes you really should say show [TS]

01:10:06   links but that's how you do it you find [TS]

01:10:09   the episode number and dig right in now [TS]

01:10:12   if you wanted to you could subscribe to [TS]

01:10:15   the show in an RSS reader and in that [TS]

01:10:18   case you'll see all the links right [TS]

01:10:19   there in addition that's your choice you [TS]

01:10:22   can do it either way it won't it won't [TS]

01:10:24   download the enclosure by default so [TS]

01:10:25   you'd be fine and that the second thing [TS]

01:10:28   was a lot of the time we will will be [TS]

01:10:32   let you know what maybe maybe we don't [TS]

01:10:33   even need to mention that one is enough [TS]

01:10:36   I think that's enough I was going to say [TS]

01:10:38   that if you subscribe to the feed I [TS]

01:10:41   frequently adding and correcting links [TS]

01:10:44   after the show is all right put out so [TS]

01:10:47   if there's some show notes link that you [TS]

01:10:50   that I mentioned it's not there check [TS]

01:10:53   the website because I will occasionally [TS]

01:10:54   so I forgot to put that link in or [TS]

01:10:56   someone will send me a note that I [TS]

01:10:57   forgot to put a link and I will add it [TS]

01:10:58   this is the living web John so live [TS]

01:11:00   that's right [TS]

01:11:01   whereas RSS if you just get the feed and [TS]

01:11:03   your feed reader doesn't pull it again [TS]

01:11:04   you won't [TS]

01:11:05   new links outside by 5 dot TV / [TS]

01:11:07   hypercritical that's why you need to [TS]

01:11:08   know so again that's it that's it for [TS]

01:11:12   this week we'll be back next week [TS]

01:11:13   you know have a good week John you're [TS]

01:11:16   doing so thanks again to our sponsors [TS]

01:11:20   field notes brand.com and [TS]

01:11:23   istockphoto.com for making the show [TS]

01:11:25   possible thanks so much as always to you [TS]

01:11:27   guys for listening those of you who've [TS]

01:11:29   rated the show on iTunes thank you [TS]

01:11:33   it really really helps people find out [TS]

01:11:34   about the show those of you who have [TS]

01:11:37   donated at five-by-five TV / donate [TS]

01:11:41   thank you [TS]

01:11:43   really really thank you so much for [TS]

01:11:45   doing that it really makes it a lot [TS]

01:11:47   easier for us to keep doing these shows [TS]

01:11:49   for you we will be back next week if you [TS]

01:11:53   listen to this before you celebrate the [TS]

01:11:55   4th of July have a good one if you're [TS]

01:11:58   listening to this afterwards I hope you [TS]

01:11:59   had a good one and we'll see y'all again [TS]

01:12:01   soon thanks [TS]

01:12:12   you [TS]