24: Sometimes It Hurts
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you're listening to hypercritical a
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weekly talkshow ruminating on exactly
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what is wrong in the world of Apple
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related technologies and businesses
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nobody's safe from my co-host John
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siracusa i'm dan benjamin this is
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episode number 24 and we would just like
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to quickly thank field notes brand.com
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as well as istockphoto.com for making
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this show possible more on them as we
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continue let's get started so what's up
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how are you doing this week I'm tired
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busy you're very busy you're working
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very hard on your lion extravaganza
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which when does that come out you just
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you have to be ready for that so if
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Apple says it's out in the 12th you have
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to get it out on the 12th they say it's
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on 19 it's a 19th I heard last night
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14th is a new day they're throwing
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around yep I I mean I'm just trying to
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get it done ASAP I'm not really worried
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about the date because the date is not
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going to make me do it any faster it's
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got to get done just as soon as it's
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done it'll be done yeah and I hope I'm
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done before the release date
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but if I'm not I'm not now you've got to
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get done you can't you can't be like
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that I'm working every possible way to
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get done waking moment be done yeah
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and traditionally I haven't always been
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ready yet day and date sometimes for the
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older reviews I was a week or two behind
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it was only recently that I started
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having the review ready on a day of the
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release so it seemed unthinkable to me
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that you would you would be late on this
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yeah well we'll go on sometimes that we
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were really late like because they it
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was actually kind of good to be really
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late because all the other reviews would
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be out and then people will be
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anticipating mine you know he's like I
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wouldn't get run over by the press of
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all the other reviews it would die down
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and mine would sort of stand alone that
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was the way it was done in the old days
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or is that what you used to tell
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yourself in any case yeah pretty much
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all right so even though we don't have a
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main topic today I do have a whole bunch
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of random tidbit follow-up e things okay
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and while waiting for you to get your
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rhetoric recording stuff ready I've
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collected some semblance of notes so
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let's get on here let's do it
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so the first one is a rusty Moyer
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emailed and asked what speech
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recognition software I use because he
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was having trouble with RSI I don't
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remember if we talked about this before
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but I figure it's worth putting out
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there because I have a little story
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about it I use Dragon Dictate for the
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Mac formerly known as Mac speech or
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Mac's speech dictate I don't remember
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what the old product name was but a Mac
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speech was this group of people who got
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together to create speech recognition
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software for the Mac back in the time
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when there wasn't a lot or possibly any
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good software that does that available
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of course the hard part of doing speech
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recognition software is the recognition
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engine itself and I don't know what they
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did originally maybe they had their own
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recognition engine but shortly after the
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company was formed and start having a
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product they licensed the speech
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recognition engine from Dragon which is
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the big speech recognition company on
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the PC side of the world and that was a
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big improvement and then subsequent to
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that the company that owns Dragon nuance
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bought Mac's speech so now nuance owns
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Dragon Dictate for the PC and they owned
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Dragon Dictate for the Mac and Dragon
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Dictate for the night because basically
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Mac's speeches product rebranded and you
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know improved in small ways so that
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that's what I use okay I think it's
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pretty much the only choice on the Mac
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for series speech recognition and I've
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been writing the vast majority of my
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line review with this product otherwise
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my wrist would be fried it it's I don't
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know whether it's worth me recommending
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and not recommending because the bottom
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line is if I say don't use Dragon
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Dictate as a terrible product what are
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your alternatives really so but it's not
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it's not terrible the recognition is
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actually really good it's shockingly
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good in some cases but the product
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itself could use some improvement first
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of all it's slow you have this little
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slider where you can pick between
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accuracy and speed
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maybe it's because I'd like to have it
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pushed more towards the accuracy side
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but I don't understand what the benefit
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of speed would be if it's going to miss
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transcribe what I'm saying so it's kind
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of like programming correctness first
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and then speed second so it can lag
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behind your speech you may have to pause
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for it to catch up every once in a while
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and the other thing is that it's very
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bad at handling manual editing
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inevitably you have to manually edit
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stuff that you say because it's very
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difficult especially when you're writing
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that technology to say things that the
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speech recognition software doesn't
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understand like acronyms or technology
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words and you can teach it technical
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tasks if you can so you can give it you
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can give it some words and it'll
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remember like the way you teach a
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spelling dictionary how to remember
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things in fact you can feed it entire
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text documents and say learn everything
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in here but it's still dependent on its
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understanding of how those words are
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supposed to sound so you can go to an
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individual word that's not spelled like
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it sounds and train it manually by
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saying the word three times and it will
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learn the word
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but and I've done that and it helps a
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lot but inevitably they'll be things you
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do have to manually add it one example
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is as you can imagine I've been saying
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the word lion a lot and it is just
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impossible to get this piece of software
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to transcribe lion as a as the word line
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like the big cat and be capitalized it's
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always always lowercase and it always
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does it as line Li ne or Li en or
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sometimes ly o N and once in a blue moon
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it does Li Owen and then maybe even more
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rare than that it does capital Li Owen
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and I tried to train it so many times
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it's just I just give up so I mean I'm
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constantly going back with the cursor
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and editing sentences that way or the
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other thing is it does curly quotes that
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I haven't figured out how to stop it
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from doing curly quotes someone to do
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straight ones don't send me email about
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that it's just the way I work they can
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if I was acting wanted to change into
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curly to do public publication I
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wouldn't object but I don't think they
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even do it I think they just stick to
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straight but anyway since I'm writing in
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Monaco 9 point the straight code notes
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straight quotes look better than the
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curly one so I like them to be straight
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so I will go back and fix them but when
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you go back and edit things unless
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you're very very careful to correctly
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interleave manual editing with speaking
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the program gets confused and doesn't
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know where it's typing and can
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accidentally select a bunch of text and
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delete it or move the curve
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around or stop responding so that that
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I'm told this process of being able to
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use the mouse and the keyboard combined
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with speaking is much much better on
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Windows and it is on the Mac I don't
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know that to be true but that's what
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I've always heard but I can tell you
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that it's pretty annoying on the Mac
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occasionally I have to switch away from
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the application I'm in go-to dragon
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dictates a little notepad save the words
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testing one two three to sort of reset
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the system and say ok you're listening
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to me again then go back to my document
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put the insertion point at the end and
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start talking and my little story about
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Dragon Dictate is when I was using it as
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Mac's speech there's a dialogue in the
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thing that lets you pick the button you
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want to use to toggle the microphone on
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and off which I use frequently because
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you don't want it to be hearing you call
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or talk to other people in the room or
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whatever and the key I picked for that
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is the upper right hand corner of the
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Apple aluminum extended keyboard which
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is the f19 key just because it's easy to
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hear without looking like you just feel
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for the top right corner of the keyboard
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and hit that key to toggle the
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microphone very easily and that's what I
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had in Mac speech and when they upgrade
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to Dragon Dictate that my configuration
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got changed I guess they updated the
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preference file or whatever and I went
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into the Preferences to set it to f19
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again and I couldn't get to accept f19
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as the key that I wanted to use it would
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just not register and it wasn't one of
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the preset options so I wrote in to
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support and I said hey I was using Mac
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speech now I've upgraded Dragon Dictate
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I used to use f19 but now I can't
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anymore this was one was this September
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of 2010 so I got the little automated
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email that says you're in the support
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queue and then a couple days later I got
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a response from dictate support at Mac's
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beach comm and they said there is no F
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19 key on keyboards that was the extent
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of their reply so me being the email
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jerk that I am cropped up a picture from
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Apple's website of Apple's keyboard
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showing the F 19 key and send it back to
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them and then there was a couple more
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days and then they replied eventually
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and said we are trying to locate a
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keyboard with F 19 in order to test no
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apology no like oops that was done with
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us to say we should have yeah and I
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waited and waited and didn't hear back
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and eventually I took it upon myself to
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get F 19 in every set like I can set it
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to like F 11 or 12 or 13 but not
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19 so I had to figure out what the key
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code emitted by Apple's keyboard was 4f
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19 and then go and edit this binary
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plist file and jam in the value I wanted
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I have in the show notes a link to a
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support forum thread on their website
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where I eventually posted my solution
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basically involved making a binary pea
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list containing you a correct key code
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value and then basics before encoding it
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and then sticking that value inside a
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pea list and so anyone anyone who's
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googly on the web for toggle microphone
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f19 should find this result and they can
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manually fix it but still no reply over
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a year later from from the dragon people
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saying oh we're going to upgrade the
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next version let's use that 19 or
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anything like that
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the things that geeks will do to get
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their keyboard combos well yeah but you
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know it's this is bad support you
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shouldn't expose it again if they close
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the ticket based on me finding a
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solution like that's not that the
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solution is get your programmers to
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allow f19 to be used it's not rocket
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science it used to work I'm not asking
[TS]
00:09:47
◼
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for the moon you know
[TS]
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◼
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don't close the ticket because I solved
[TS]
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◼
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my I don't even know if they closed I
[TS]
00:09:51
◼
►
never get any reply it was just you know
[TS]
00:09:52
◼
►
they stopped responding so that's a
[TS]
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◼
►
speech recognition ah what I've got next
[TS]
00:09:59
◼
►
here is I've got John Rubinstein's
[TS]
00:10:02
◼
►
letter to the Troops about webOS apples
[TS]
00:10:06
◼
►
$50 Thunderbolt cable and then a whole
[TS]
00:10:08
◼
►
bunch of stuff on Google+ any preference
[TS]
00:10:11
◼
►
well I I think we do it right in that
[TS]
00:10:13
◼
►
all right and I would love to hear if
[TS]
00:10:16
◼
►
you have any comments about Final Cut
[TS]
00:10:18
◼
►
Pro 10 or X as people are calling and
[TS]
00:10:21
◼
►
I'd love to hear that
[TS]
00:10:22
◼
►
I will say if we get to it okay um so
[TS]
00:10:26
◼
►
this happened just while I was getting
[TS]
00:10:28
◼
►
ready for the show I saw a tweet go by
[TS]
00:10:30
◼
►
John Romo Steen is the former head of
[TS]
00:10:33
◼
►
hardware for Apple who left Apple to
[TS]
00:10:36
◼
►
become the CEO of pom I guess he was but
[TS]
00:10:39
◼
►
uh now he's that the head of all things
[TS]
00:10:40
◼
►
palm inside of HP and he wrote a letter
[TS]
00:10:44
◼
►
to does that seem is that seemed like a
[TS]
00:10:46
◼
►
good move now to you
[TS]
00:10:48
◼
►
oh sure for him yeah definitely good
[TS]
00:10:51
◼
►
it's a good bet still better move for
[TS]
00:10:52
◼
►
him yeah but first of all I'm assuming
[TS]
00:10:55
◼
►
that money is no longer an issue with
[TS]
00:10:57
◼
►
him so you can say well you could have
[TS]
00:10:58
◼
►
been a more money inside Apple you know
[TS]
00:11:00
◼
►
now he doesn't care about money though
[TS]
00:11:02
◼
►
so money is not as your second and it
[TS]
00:11:04
◼
►
works on I remember how before you told
[TS]
00:11:06
◼
►
me that if you all of a sudden had a lot
[TS]
00:11:07
◼
►
of money you wouldn't want to work
[TS]
00:11:09
◼
►
anymore how much is that figure what
[TS]
00:11:11
◼
►
would you need to have John siracusa uh
[TS]
00:11:14
◼
►
maybe ten million ten million my wife
[TS]
00:11:16
◼
►
said I was talking to my wife about she
[TS]
00:11:17
◼
►
said it's more than that so maybe she
[TS]
00:11:19
◼
►
has plans that I don't know about but
[TS]
00:11:20
◼
►
yeah ten million would probably do it
[TS]
00:11:22
◼
►
right ten million and you would feel
[TS]
00:11:23
◼
►
like you'd never have to work again yeah
[TS]
00:11:25
◼
►
yeah I think we're gonna get you there
[TS]
00:11:27
◼
►
alright oh I'll watch my mail for the
[TS]
00:11:31
◼
►
check and work on we'll work on it so uh
[TS]
00:11:34
◼
►
so yeah I think it was a good movement
[TS]
00:11:36
◼
►
because he'd pretty much done what he
[TS]
00:11:37
◼
►
was tasked to do an apple he was the
[TS]
00:11:40
◼
►
head of hardware hardware became very
[TS]
00:11:41
◼
►
successful Apple became very successful
[TS]
00:11:43
◼
►
he reaped the rewards but he wanted to
[TS]
00:11:44
◼
►
try something different he wanted to be
[TS]
00:11:45
◼
►
the guy in charge for once and you know
[TS]
00:11:48
◼
►
so off he went I don't know if if the
[TS]
00:11:51
◼
►
executive team at Apple felt betrayed by
[TS]
00:11:53
◼
►
him leaving but I don't think they
[TS]
00:11:54
◼
►
should he just wanted to do something
[TS]
00:11:56
◼
►
different and he wanted to be the guy in
[TS]
00:11:58
◼
►
charge for lunch and he wanted to give
[TS]
00:11:59
◼
►
it a shot so anyway he's reading all the
[TS]
00:12:03
◼
►
reviews of the new touchpad that came
[TS]
00:12:04
◼
►
out recently palms tablet or HP's tablet
[TS]
00:12:07
◼
►
and sent an email an internal email
[TS]
00:12:10
◼
►
which I assume was meant to be leaked
[TS]
00:12:12
◼
►
it's hard to tell with these things so
[TS]
00:12:14
◼
►
usually when these things leak it's
[TS]
00:12:15
◼
►
because the people who wrote them know
[TS]
00:12:17
◼
►
they're going to leak so it's kind of
[TS]
00:12:18
◼
►
written to the internal audience it also
[TS]
00:12:20
◼
►
did the press and I he compared the
[TS]
00:12:24
◼
►
reviews that the touchpad and webOS are
[TS]
00:12:26
◼
►
getting to the early reviews that Mac
[TS]
00:12:29
◼
►
os10 got he has some quotes from reviews
[TS]
00:12:31
◼
►
I'm assuming they're from like high
[TS]
00:12:32
◼
►
profile reviews like The Wall Street
[TS]
00:12:34
◼
►
Journal New York Times but the quotes
[TS]
00:12:35
◼
►
are over all the software is sluggish
[TS]
00:12:37
◼
►
there was no quality there are no
[TS]
00:12:39
◼
►
quality apps to use so it won't last
[TS]
00:12:41
◼
►
it's just not making sense and then he
[TS]
00:12:44
◼
►
provides them but with no context and he
[TS]
00:12:47
◼
►
says it's hard to believe these quotes
[TS]
00:12:48
◼
►
were actually about Mac OS 10 now it's
[TS]
00:12:50
◼
►
not hard to believe him it makes plenty
[TS]
00:12:53
◼
►
of sense in fact I wrote similar things
[TS]
00:12:55
◼
►
in my early reviews it was just in
[TS]
00:12:57
◼
►
remember when Mac was 10 was like in the
[TS]
00:12:58
◼
►
early days and he says our situations
[TS]
00:13:02
◼
►
are very similar and just as Mac OS 10
[TS]
00:13:06
◼
►
overcame these obstacles to become as
[TS]
00:13:08
◼
►
great things so will we and Glenn flying
[TS]
00:13:11
◼
►
on Twitter who
[TS]
00:13:12
◼
►
one who led me to this story tweeted
[TS]
00:13:16
◼
►
that his comparison ignores the fact
[TS]
00:13:18
◼
►
that other desktop os's were crappy ten
[TS]
00:13:21
◼
►
years ago - whereas now webOS is
[TS]
00:13:23
◼
►
competing with iOS which is decidedly
[TS]
00:13:24
◼
►
not crappy so it's a different is
[TS]
00:13:26
◼
►
different playing field that that's
[TS]
00:13:28
◼
►
that's Glen's assertion that basically
[TS]
00:13:29
◼
►
Mac OS 10 was bad but everything was bad
[TS]
00:13:32
◼
►
and Mac OS 10 was clear the next step it
[TS]
00:13:35
◼
►
just wasn't ready yet versus I can kind
[TS]
00:13:37
◼
►
of see a versatile webOS now is not the
[TS]
00:13:39
◼
►
first next-generation mobile platform
[TS]
00:13:43
◼
►
iOS filled that role and webOS is coming
[TS]
00:13:46
◼
►
in late to a market that iOS created and
[TS]
00:13:48
◼
►
then that iOS dominates in terms of
[TS]
00:13:50
◼
►
product quality at least if not sales
[TS]
00:13:52
◼
►
numbers so it's a little bit of spin but
[TS]
00:13:56
◼
►
there is some truth to that and the
[TS]
00:13:57
◼
►
thing with webOS is that it does have
[TS]
00:14:01
◼
►
that Mac os10 feel and that it's like
[TS]
00:14:03
◼
►
boy it would be so great if only and
[TS]
00:14:05
◼
►
then you list two or three things and
[TS]
00:14:06
◼
►
the two or three things are always it's
[TS]
00:14:07
◼
►
it's too sluggish doesn't quite feel
[TS]
00:14:09
◼
►
right some things don't quite work yet
[TS]
00:14:11
◼
►
right if you look at the screenshots or
[TS]
00:14:14
◼
►
demonstrations you say yes everything
[TS]
00:14:16
◼
►
about that is awesome in fact it does
[TS]
00:14:17
◼
►
many things better than iOS but when you
[TS]
00:14:19
◼
►
actually use it it just doesn't feel
[TS]
00:14:20
◼
►
like they use to say but Mac OS 10 just
[TS]
00:14:23
◼
►
doesn't feel snappy doesn't have the
[TS]
00:14:25
◼
►
snap the snap with the spelled teh or
[TS]
00:14:29
◼
►
the snappy and that's true but Mac OS 10
[TS]
00:14:33
◼
►
improved a lot in the first couple years
[TS]
00:14:35
◼
►
and webOS like every time a new device
[TS]
00:14:36
◼
►
comes out like this will this will be
[TS]
00:14:38
◼
►
the one where webOS won't feel slower
[TS]
00:14:39
◼
►
than like the touchpad comes out surely
[TS]
00:14:41
◼
►
they'll have a good CPU in there and
[TS]
00:14:43
◼
►
webOS will feel fast and this will make
[TS]
00:14:45
◼
►
the difference but apparently no still
[TS]
00:14:47
◼
►
feel sluggish so why now why is that I
[TS]
00:14:49
◼
►
don't know like I used to wonder the
[TS]
00:14:51
◼
►
same thing about Mac OS 10 because it
[TS]
00:14:52
◼
►
seemed like a long time we were going
[TS]
00:14:54
◼
►
through why why I can't get it fast
[TS]
00:14:55
◼
►
there was all these fantasies with Mac I
[TS]
00:14:56
◼
►
was kind of like well they're gonna
[TS]
00:14:57
◼
►
they're gonna include a dedicated chip
[TS]
00:14:59
◼
►
in the next line of Mac's that will make
[TS]
00:15:00
◼
►
aqua faster it's going to be a special
[TS]
00:15:03
◼
►
embedded GPU or a special support from
[TS]
00:15:06
◼
►
video card vendors or that'll make
[TS]
00:15:07
◼
►
eventually a combination of factors made
[TS]
00:15:10
◼
►
Mac OS 10 feel faster GPU support was
[TS]
00:15:13
◼
►
one of them but there was never any
[TS]
00:15:14
◼
►
dedicated chip and there was you know
[TS]
00:15:15
◼
►
faster CPUs improving their code many
[TS]
00:15:19
◼
►
things combined to make it faster and
[TS]
00:15:21
◼
►
what was the turning point for you John
[TS]
00:15:23
◼
►
were you where you went from saying
[TS]
00:15:26
◼
►
this should feel faster - this feels
[TS]
00:15:28
◼
►
fast this is good is the way it should
[TS]
00:15:29
◼
►
feel it was kind of a frog boiling
[TS]
00:15:31
◼
►
situation where you don't notice while
[TS]
00:15:33
◼
►
you're in it that uh that it's happening
[TS]
00:15:35
◼
►
but then you just wake up one day and
[TS]
00:15:36
◼
►
you realize if you're a frog that you're
[TS]
00:15:38
◼
►
boiled and if you're using that goest
[TS]
00:15:39
◼
►
end that you know hey it's not not so
[TS]
00:15:41
◼
►
bad anymore like there wasn't a big
[TS]
00:15:44
◼
►
giant change every release took a
[TS]
00:15:46
◼
►
significant chunk off of it I think ten
[TS]
00:15:49
◼
►
point one was probably the biggest jump
[TS]
00:15:50
◼
►
because ten point oh it was just dog
[TS]
00:15:51
◼
►
slow and ten point one was such a big
[TS]
00:15:53
◼
►
jump it was still unacceptably slow but
[TS]
00:15:57
◼
►
it was probably the biggest gap because
[TS]
00:15:59
◼
►
ten point I was rushed out or it seemed
[TS]
00:16:01
◼
►
like it was rushed out it was just you
[TS]
00:16:02
◼
►
know not optimized correctness first
[TS]
00:16:04
◼
►
speed later so but they slowly added
[TS]
00:16:07
◼
►
that GPU support with the GPU based
[TS]
00:16:10
◼
►
compositing was it was another big jump
[TS]
00:16:11
◼
►
and then finally the quartz 2d or
[TS]
00:16:14
◼
►
whatever we called quartz to the extreme
[TS]
00:16:16
◼
►
quartz GL the thing that does a little
[TS]
00:16:18
◼
►
bit of drawing on the GPU as well but by
[TS]
00:16:21
◼
►
that point max themselves had gotten
[TS]
00:16:22
◼
►
faster Intel the Intel transition really
[TS]
00:16:25
◼
►
helped things because that was a big
[TS]
00:16:27
◼
►
bump in speed just from changing the
[TS]
00:16:30
◼
►
Intel chips because the power pcs had
[TS]
00:16:32
◼
►
stagnated for a while so I think by the
[TS]
00:16:35
◼
►
time you got GPU based compositing some
[TS]
00:16:38
◼
►
ability to GPU paste drawing and fast
[TS]
00:16:40
◼
►
Intel CPUs when you had all three of
[TS]
00:16:43
◼
►
those and it was like now it's
[TS]
00:16:44
◼
►
acceptable fast and I remember what
[TS]
00:16:45
◼
►
release that was maybe it was like ten
[TS]
00:16:46
◼
►
five ish probably somewhere around there
[TS]
00:16:48
◼
►
why can't webOS get its act together
[TS]
00:16:50
◼
►
well it's not quite as easy on the
[TS]
00:16:52
◼
►
mobile platform because you can't just
[TS]
00:16:54
◼
►
keep getting bigger hotter faster CPUs
[TS]
00:16:56
◼
►
you have power constraints and battery
[TS]
00:16:58
◼
►
life and stuff like that so it's not as
[TS]
00:17:00
◼
►
easy to make the big jumps CPU speed as
[TS]
00:17:03
◼
►
it was on the desktop uh and maybe just
[TS]
00:17:06
◼
►
hasn't had enough time yet I don't know
[TS]
00:17:08
◼
►
I don't know enough about their
[TS]
00:17:09
◼
►
technology stack to know where the
[TS]
00:17:12
◼
►
hang-up is like are they doing GPU
[TS]
00:17:13
◼
►
accelerated drawing there must be
[TS]
00:17:14
◼
►
because you couldn't possibly do all the
[TS]
00:17:16
◼
►
compositing they're doing on us on a
[TS]
00:17:17
◼
►
mobile CPU wouldn't work maybe the lag
[TS]
00:17:20
◼
►
has to do with I don't know some sort of
[TS]
00:17:23
◼
►
memory allocation issue maybe it's just
[TS]
00:17:25
◼
►
a too many layers on the layer cake that
[TS]
00:17:28
◼
►
makes up their stack where you have
[TS]
00:17:30
◼
►
WebKit well they have that their API
[TS]
00:17:33
◼
►
frame their GU iframe we're running on
[TS]
00:17:35
◼
►
top of WebKit which runs the top of
[TS]
00:17:36
◼
►
their operating system which runs not
[TS]
00:17:37
◼
►
with the CPU you know
[TS]
00:17:39
◼
►
I don't know why it's slow but every
[TS]
00:17:41
◼
►
review I read is that it's still
[TS]
00:17:43
◼
►
sluggish and maybe it's the same
[TS]
00:17:44
◼
►
situation I haven't owned the devices so
[TS]
00:17:46
◼
►
I can't say that even though it's still
[TS]
00:17:48
◼
►
slow is the touchpad faster than the pre
[TS]
00:17:51
◼
►
- which is faster than the pre like is
[TS]
00:17:53
◼
►
there is it making progress I have to
[TS]
00:17:56
◼
►
assume that it is making progress it
[TS]
00:17:57
◼
►
just doesn't cross the threshold of
[TS]
00:17:59
◼
►
acceptability yet but I'm rooting for
[TS]
00:18:03
◼
►
them a lot of people are rooting for
[TS]
00:18:04
◼
►
them because they have the most
[TS]
00:18:06
◼
►
interesting looking most sort of
[TS]
00:18:09
◼
►
cohesive UI of all the iOS competitors
[TS]
00:18:11
◼
►
it's just a shame they can't get their
[TS]
00:18:13
◼
►
hardware and software or act together
[TS]
00:18:14
◼
►
you know do you think they'll ever be a
[TS]
00:18:16
◼
►
real competitor to Apple iOS I think the
[TS]
00:18:22
◼
►
the Adriel real competitor real
[TS]
00:18:24
◼
►
competitor like people people market
[TS]
00:18:26
◼
►
analysts will write how well HP is doing
[TS]
00:18:30
◼
►
as a result of this and Apple is feeling
[TS]
00:18:33
◼
►
threatened finally and I mean I do
[TS]
00:18:35
◼
►
that's what I mean by success do you
[TS]
00:18:37
◼
►
anticipate that it's tough to say
[TS]
00:18:39
◼
►
because they may be at the point now
[TS]
00:18:41
◼
►
where they're never going to get
[TS]
00:18:42
◼
►
critical mass just because they're so
[TS]
00:18:44
◼
►
far behind the eight-ball but I think if
[TS]
00:18:46
◼
►
HP is patient with them and HP continues
[TS]
00:18:50
◼
►
to be successful enough to support them
[TS]
00:18:52
◼
►
like having a sugar daddy like that HP
[TS]
00:18:56
◼
►
the biggest PC vendor assuming they can
[TS]
00:18:58
◼
►
continue to sell their crappy printers
[TS]
00:19:00
◼
►
and PCs for enough profit to keep palm
[TS]
00:19:05
◼
►
going and assuming they don't give up if
[TS]
00:19:08
◼
►
they play the long game palm could
[TS]
00:19:10
◼
►
emerge as the third viable competitor to
[TS]
00:19:15
◼
►
to iOS you know so you've got is Android
[TS]
00:19:19
◼
►
Windows Mobile and palm and if they
[TS]
00:19:21
◼
►
stick in there I think there's no reason
[TS]
00:19:22
◼
►
that palm can't be right in there and
[TS]
00:19:25
◼
►
start getting good reviews now whether
[TS]
00:19:26
◼
►
that I will be able to overcome the
[TS]
00:19:28
◼
►
Android Market surely the same question
[TS]
00:19:30
◼
►
about Windows Mobile or Windows Phone 7
[TS]
00:19:33
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Series whatever the hell they're calling
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it is everyone thinks they have an
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interesting product but can they
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00:19:38
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overcome the lead that the their
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competitors have so they're kind of in
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00:19:43
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the same boat as Microsoft Microsoft
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00:19:44
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obviously has deep pockets and is
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00:19:47
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dedicated to Windows Phone if HP is
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equally dedicated I see no reason that
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it can't be compete
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with Windows Phone for third place many
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years down the line and who knows
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Android could stumble the fragmentation
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00:19:59
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thing could become an issue who knows
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what's going on over there so if the
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story have his apples no I don't know
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00:20:08
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what I have a note here I wanted to ask
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00:20:10
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you a question before we jump the next
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story back to your your discussion of
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00:20:16
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using voice recognition software and you
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00:20:20
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said you know you people should know
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00:20:22
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that your operating system reviews
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00:20:26
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generally tend to be many many many many
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00:20:29
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pages they're incredibly detailed very
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00:20:32
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long and you mentioned that if you had
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00:20:35
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been typing this yourself you'd be fried
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00:20:37
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you would be unable to use your hands
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00:20:38
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you have Klaus France sort of like what
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00:20:41
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they have when they're out on the crab
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00:20:44
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fishing boats when the greenhorns go out
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00:20:47
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there like on Deadliest Catch and after
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00:20:48
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the first few days or whatever they're
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00:20:50
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their hands are just like claws that
[TS]
00:20:53
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would be you yep but you write code for
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00:20:56
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a living you're at a desk writing code
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00:20:58
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all day long right you're not using
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00:20:59
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voice recognition to write the code are
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00:21:01
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you now I would definitely annoy my
[TS]
00:21:03
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neighbors never work I will be weird
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00:21:05
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that would be really weird especially in
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00:21:08
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Perl right you could do it if the if
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00:21:11
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there was a piece of software a
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00:21:12
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dedicated to that and actually the
[TS]
00:21:14
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speech recognition is pretty good about
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00:21:16
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doing punctuation like when you say
[TS]
00:21:18
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comma period stuff like that although I
[TS]
00:21:19
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did have a problem at one point in the
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00:21:22
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review where I was trying to say the
[TS]
00:21:23
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word period and if there's some sort of
[TS]
00:21:25
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verbal escape sequence to let the
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00:21:28
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software know that I'm going to say
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00:21:29
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period but I need I mean PRI OD not
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00:21:32
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insert the piece of punctuation I don't
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00:21:36
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know what that escape is so I just type
[TS]
00:21:37
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the word period but yeah similarly you
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00:21:38
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know open curly-brace newline tab tab
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00:21:43
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you know you could say that I suppose so
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00:21:46
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you are typing in your office you're
[TS]
00:21:48
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just typing but I guess you're typing
[TS]
00:21:50
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much less when you're writing code then
[TS]
00:21:52
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you would be if you're writing a long
[TS]
00:21:54
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article now it's a similar amount just
[TS]
00:21:56
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that I have a certain number of words in
[TS]
00:21:59
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me per day that I can maintain while
[TS]
00:22:02
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still being healthy and
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00:22:04
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prior doing doing the article in
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00:22:06
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addition would push you well beyond it
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00:22:08
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pushes me over the limit so yeah but if
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00:22:10
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you've taken off work for example maybe
[TS]
00:22:12
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then you could type it maybe although
[TS]
00:22:14
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the volume is so high and for so long
[TS]
00:22:16
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because like working as a programmer
[TS]
00:22:17
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especially with server-side stuff your
[TS]
00:22:19
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your time is split between writing code
[TS]
00:22:21
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and like deploying code or debugging
[TS]
00:22:23
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problems in production and stuff like
[TS]
00:22:25
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that where you're not always just
[TS]
00:22:26
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banging out code a lot of your time is
[TS]
00:22:28
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spent you know it's still typing because
[TS]
00:22:31
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you're at a command line but it's not
[TS]
00:22:32
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the same it's like do something then
[TS]
00:22:34
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watch a result then do something else
[TS]
00:22:36
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and watch a result or an investigative
[TS]
00:22:38
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typing at a command prompt is different
[TS]
00:22:39
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than straight programming and even
[TS]
00:22:42
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programming you're you know going to the
[TS]
00:22:43
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web browser to look up some thing in a
[TS]
00:22:46
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reference or something like that whereas
[TS]
00:22:48
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when you're typing prose if you're on a
[TS]
00:22:50
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roll you can just be going straight type
[TS]
00:22:52
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type type type you know so I think even
[TS]
00:22:54
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if I took all I would still want to use
[TS]
00:22:55
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to bead recognition it's just it's I'm
[TS]
00:22:57
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not that great of a typist so I can
[TS]
00:22:59
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speak in speech recognition faster than
[TS]
00:23:01
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I can type and it's just more
[TS]
00:23:03
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comfortable you know you just you talk
[TS]
00:23:06
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and words appear on the screen your
[TS]
00:23:07
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hands don't have to do anything it's
[TS]
00:23:08
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beautiful thing all right continue with
[TS]
00:23:11
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your next topic please write so this is
[TS]
00:23:13
◼
►
Apple's $50 Thunderbolt cable
[TS]
00:23:14
◼
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Thunderbolt we talked about a few shows
[TS]
00:23:17
◼
►
back it's now shipping on Apple's
[TS]
00:23:18
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products and then everyone was like okay
[TS]
00:23:20
◼
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so where are the things that I can plug
[TS]
00:23:22
◼
►
into my Thunder right big deal yeah and
[TS]
00:23:26
◼
►
finally there are products like their
[TS]
00:23:28
◼
►
raid arrays available for people and
[TS]
00:23:31
◼
►
maybe just some regular hard drives too
[TS]
00:23:32
◼
►
and they're getting well reviewed this a
[TS]
00:23:35
◼
►
mac world review of the some raid
[TS]
00:23:36
◼
►
products showing that it was like
[TS]
00:23:37
◼
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ridiculously faster than the firewire
[TS]
00:23:39
◼
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800 predecessor product or a comparable
[TS]
00:23:42
◼
►
product so you know that's great
[TS]
00:23:45
◼
►
Thunderbolt living up to its reputation
[TS]
00:23:46
◼
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it seems great but the the product in
[TS]
00:23:49
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question I believe did not even ship
[TS]
00:23:51
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with a Thunderbolt cable and they just
[TS]
00:23:53
◼
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said if you want a Thunderbolt cable buy
[TS]
00:23:55
◼
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it from Apple for 50 bucks and that's
[TS]
00:23:57
◼
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what Apple offers a $50 cable which is
[TS]
00:23:58
◼
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not unprecedented because if for example
[TS]
00:24:00
◼
►
you wanted to hook up a second
[TS]
00:24:01
◼
►
generation iPod Touch to your television
[TS]
00:24:03
◼
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through component video cables the the
[TS]
00:24:07
◼
►
four connectors with like the blue green
[TS]
00:24:08
◼
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I figure what the calls are but it's not
[TS]
00:24:10
◼
►
not composite which is the crappy one
[TS]
00:24:12
◼
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component was the good one before HDMI
[TS]
00:24:14
◼
►
came along so if you wanted to do that
[TS]
00:24:16
◼
►
you had to pay them $50 for okay
[TS]
00:24:18
◼
►
which seemed obscene but that's what
[TS]
00:24:21
◼
►
they charge so now thunderbolt they
[TS]
00:24:22
◼
►
won't hood you dollars for this cable -
[TS]
00:24:23
◼
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not unprecedented but as the Ars
[TS]
00:24:26
◼
►
Technica story i put in the show notes
[TS]
00:24:27
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shows this $50 cable lease has something
[TS]
00:24:31
◼
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to justify the fact that it costs more
[TS]
00:24:34
◼
►
than five bucks I don't know if it
[TS]
00:24:36
◼
►
justifies fifty dollars probably
[TS]
00:24:37
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certainly doesn't but at least you could
[TS]
00:24:39
◼
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say well I can see why this cable costs
[TS]
00:24:41
◼
►
more than a USB cable why what about it
[TS]
00:24:43
◼
►
this is my Japan it's because they have
[TS]
00:24:45
◼
►
firmware in there there's little chip in
[TS]
00:24:47
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the cable in the cable and the connector
[TS]
00:24:50
◼
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I don't know if there's two of them both
[TS]
00:24:51
◼
►
ends that I fix it tore it apart there's
[TS]
00:24:52
◼
►
some pictures in the earth technical
[TS]
00:24:53
◼
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article of the of the teardown I'm
[TS]
00:24:56
◼
►
assuming there's a chip like this in
[TS]
00:24:57
◼
►
both ends but it's a tiny little chip
[TS]
00:24:59
◼
►
you know but it's its active components
[TS]
00:25:01
◼
►
inside these cables it's not just a
[TS]
00:25:03
◼
►
piece of metal wrapped in rubber with
[TS]
00:25:06
◼
►
connectors at the end and supposedly
[TS]
00:25:09
◼
►
that's this is called active cabling
[TS]
00:25:11
◼
►
where the cable doesn't just lay there
[TS]
00:25:12
◼
►
it does it participates in the process
[TS]
00:25:17
◼
►
so what is it doing what is the firmware
[TS]
00:25:19
◼
►
doing so apparently active cabling is
[TS]
00:25:23
◼
►
commonly used when the data rate is
[TS]
00:25:24
◼
►
really high and these type of chips are
[TS]
00:25:27
◼
►
there to sort of calibrate the the
[TS]
00:25:29
◼
►
signals of you know detect how much
[TS]
00:25:32
◼
►
noise and attenuation there is over the
[TS]
00:25:34
◼
►
cable run and calibrate the the
[TS]
00:25:36
◼
►
signalling - for maximum clarity
[TS]
00:25:39
◼
►
basically you know I don't think those
[TS]
00:25:42
◼
►
chips cost more than $0.50 each or
[TS]
00:25:46
◼
►
something but it makes that it does make
[TS]
00:25:50
◼
►
the cables more complicated to put
[TS]
00:25:51
◼
►
together there is some tiny little board
[TS]
00:25:52
◼
►
that the chip is on and everything has
[TS]
00:25:54
◼
►
to be all correctly integrated John do
[TS]
00:25:56
◼
►
you do you need that kind of
[TS]
00:25:58
◼
►
intelligence do you need an active cable
[TS]
00:25:59
◼
►
for Thunderbolt or can you just get a
[TS]
00:26:01
◼
►
regular old cable according to Intel
[TS]
00:26:03
◼
►
Thunderbolt connections can only be used
[TS]
00:26:05
◼
►
with a Thunderbolt cable and Thunderbolt
[TS]
00:26:07
◼
►
cables have these things all have them
[TS]
00:26:09
◼
►
yeah so I well we the only is the only
[TS]
00:26:12
◼
►
table available for purchase so yes
[TS]
00:26:13
◼
►
currently they all have them in no I
[TS]
00:26:15
◼
►
mean is are we gonna are we going to
[TS]
00:26:17
◼
►
start seeing cables coming out that are
[TS]
00:26:19
◼
►
less money that don't have this and will
[TS]
00:26:21
◼
►
they work as well or will will will
[TS]
00:26:23
◼
►
everybody be spending 50 bucks on a
[TS]
00:26:24
◼
►
cable forever for eventually it'll be 35
[TS]
00:26:27
◼
►
bucks or something my impression is that
[TS]
00:26:29
◼
►
all Thunderbolt cables will have a chip
[TS]
00:26:31
◼
►
in it I also
[TS]
00:26:32
◼
►
assume that all Thunderball cables will
[TS]
00:26:34
◼
►
not cost $50 forever because once
[TS]
00:26:35
◼
►
monoprice and the the Asian
[TS]
00:26:39
◼
►
manufacturing machine gets their hands
[TS]
00:26:41
◼
►
on the technology to make these cables
[TS]
00:26:43
◼
►
which I assume they will the price will
[TS]
00:26:44
◼
►
come down down down but I think all of
[TS]
00:26:46
◼
►
them will have this chip inside them my
[TS]
00:26:48
◼
►
understanding is that if you don't have
[TS]
00:26:50
◼
►
this chip you're basically a mini
[TS]
00:26:52
◼
►
DisplayPort cable and it won't work you
[TS]
00:26:53
◼
►
can't use a mini DisplayPort even look
[TS]
00:26:55
◼
►
at the connectors are the same you can't
[TS]
00:26:56
◼
►
use a me DisplayPort cable to connect
[TS]
00:26:58
◼
►
your Thunderbolt raid that you got or
[TS]
00:27:00
◼
►
whatever now what's the scoop on
[TS]
00:27:01
◼
►
adapters are we seeing any like
[TS]
00:27:02
◼
►
Thunderbolt 2 firewire adapters yet I
[TS]
00:27:05
◼
►
haven't seen any again well in theory
[TS]
00:27:08
◼
►
all these things are possible and I
[TS]
00:27:09
◼
►
think as soon as it's kind of like
[TS]
00:27:11
◼
►
firewire cables where as soon as the the
[TS]
00:27:14
◼
►
the rest of the world gets their hands
[TS]
00:27:16
◼
►
these things you'll see a flurry of
[TS]
00:27:18
◼
►
products coming out a lot of them crappy
[TS]
00:27:19
◼
►
I'm sure but the prices will go down and
[TS]
00:27:21
◼
►
the diversity will appear and like just
[TS]
00:27:23
◼
►
like today it's a lot easier to find a
[TS]
00:27:25
◼
►
fire work it you can go into like Best
[TS]
00:27:27
◼
►
Buy probably and find a fire wire cable
[TS]
00:27:28
◼
►
whereas that was not true for maybe a
[TS]
00:27:30
◼
►
year after fire wire was introduced
[TS]
00:27:32
◼
►
probably you can get them in a drugstore
[TS]
00:27:33
◼
►
now right so if Thunderbolt will take a
[TS]
00:27:37
◼
►
while to be adopted and spread in that
[TS]
00:27:40
◼
►
way it probably won't be like USB which
[TS]
00:27:42
◼
►
spread much faster because you a beat
[TS]
00:27:43
◼
►
USB was super cheaper to produce these
[TS]
00:27:45
◼
►
obviously are not super cheap you need
[TS]
00:27:46
◼
►
you can chip see me to make chips so
[TS]
00:27:49
◼
►
John explained to me the why wouldn't
[TS]
00:27:51
◼
►
mana price or a company like that that's
[TS]
00:27:53
◼
►
already Belkin whoever who's already
[TS]
00:27:55
◼
►
good at making cables come out and say
[TS]
00:27:58
◼
►
you know what we're going to we are
[TS]
00:28:00
◼
►
going to take the lead in this we're
[TS]
00:28:01
◼
►
going to be the first ones to come out
[TS]
00:28:03
◼
►
with high-quality affordable Thunderbolt
[TS]
00:28:06
◼
►
cables here they are they're cheaper
[TS]
00:28:09
◼
►
than Apple we've got them all anything
[TS]
00:28:11
◼
►
you want we got all the debt why isn't
[TS]
00:28:13
◼
►
there a company that's like stepping out
[TS]
00:28:14
◼
►
doing that why are we here hoping Apple
[TS]
00:28:17
◼
►
real think you Apple for giving us a 50
[TS]
00:28:19
◼
►
to honking well they can't do that on
[TS]
00:28:22
◼
►
their own because they they just have to
[TS]
00:28:23
◼
►
license it from Intel though right well
[TS]
00:28:25
◼
►
they have to have a license something
[TS]
00:28:27
◼
►
from somebody I don't know who owns the
[TS]
00:28:28
◼
►
rights to what but the bottom line is
[TS]
00:28:29
◼
►
sending a letter we'd like to start
[TS]
00:28:31
◼
►
doing it and what I guarantee you there
[TS]
00:28:33
◼
►
have been many many inquiries made to
[TS]
00:28:35
◼
►
all the parties who control the
[TS]
00:28:37
◼
►
licensing for this but doesn't mean that
[TS]
00:28:40
◼
►
you're going to get a prompt response I
[TS]
00:28:42
◼
►
also don't know what the lead times are
[TS]
00:28:43
◼
►
on doing this type of thing they could
[TS]
00:28:45
◼
►
do a thing we're in
[TS]
00:28:46
◼
►
else's or whoever whoever's
[TS]
00:28:47
◼
►
manufacturing these little chips could
[TS]
00:28:49
◼
►
have the exclusive contract and
[TS]
00:28:50
◼
►
manufacture them and you have to buy
[TS]
00:28:51
◼
►
through them for some short period of
[TS]
00:28:53
◼
►
time you never know what the deals are
[TS]
00:28:54
◼
►
the business deals are about this so
[TS]
00:28:56
◼
►
it's not for lack of trying I guarantee
[TS]
00:28:58
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you that everybody involved in the
[TS]
00:28:59
◼
►
industry who makes cables is trying to
[TS]
00:29:02
◼
►
make cables for thunderbolt and will
[TS]
00:29:05
◼
►
probably will also try to sell them for
[TS]
00:29:07
◼
►
you know $40 instead of 50 because the
[TS]
00:29:09
◼
►
profit margin still got to be huge so
[TS]
00:29:11
◼
►
everyone wants in on this gold rush of
[TS]
00:29:13
◼
►
new fancy cables and every wants to get
[TS]
00:29:15
◼
►
in early as possible before the prices
[TS]
00:29:17
◼
►
go down before the race to the bottom so
[TS]
00:29:19
◼
►
they can sell them for 40 or 30 bucks
[TS]
00:29:20
◼
►
even when that you know which is still a
[TS]
00:29:23
◼
►
huge profit margin when the thing
[TS]
00:29:24
◼
►
probably cost 5 bucks to make or
[TS]
00:29:26
◼
►
something I think Thunderbolt was the
[TS]
00:29:27
◼
►
name of tantos horse wasn't for my time
[TS]
00:29:32
◼
►
it's for your goal something like that
[TS]
00:29:34
◼
►
some cartoon about TV about a dog named
[TS]
00:29:38
◼
►
Thunderbolt where he is he thinks he's a
[TS]
00:29:41
◼
►
superhero he's really not a super he
[TS]
00:29:43
◼
►
plays one on TV or something like that
[TS]
00:29:44
◼
►
you see that Hong Kong Phooey
[TS]
00:29:47
◼
►
number one super guy no this is uh this
[TS]
00:29:49
◼
►
is new there's some kind of Disney CGI
[TS]
00:29:52
◼
►
um I don't want a white dog something to
[TS]
00:29:57
◼
►
think about
[TS]
00:29:58
◼
►
yeah maybe our first sponsor today is
[TS]
00:30:01
◼
►
field notes brand made in the USA memo
[TS]
00:30:04
◼
►
books and more now featuring the
[TS]
00:30:06
◼
►
American tradesmen Edition a limited
[TS]
00:30:08
◼
►
release for summer that's sturdy and
[TS]
00:30:10
◼
►
reliable and comes with a carpenter
[TS]
00:30:12
◼
►
pencil so get one and then build
[TS]
00:30:15
◼
►
something that will last a hundred years
[TS]
00:30:18
◼
►
these things are available individually
[TS]
00:30:19
◼
►
and as part of a yearly subscription
[TS]
00:30:22
◼
►
they're the official notebooks a 5 by 5
[TS]
00:30:25
◼
►
of course and being such there is a
[TS]
00:30:27
◼
►
coupon code heard it from Dan all one
[TS]
00:30:31
◼
►
word use that and you'll save 25 bucks
[TS]
00:30:34
◼
►
on a subscription which I highly
[TS]
00:30:36
◼
►
recommend field notes brand I'm not
[TS]
00:30:38
◼
►
writing it down to remember it later
[TS]
00:30:40
◼
►
writing it down to remember it now
[TS]
00:30:43
◼
►
alright and so the final thing I've got
[TS]
00:30:45
◼
►
is Google+ are you on the Google+ I am I
[TS]
00:30:49
◼
►
was invited to forget who invited me but
[TS]
00:30:52
◼
►
thank you whoever it was I mean I should
[TS]
00:30:54
◼
►
remember that
[TS]
00:30:55
◼
►
but who ever was thank you I'm on there
[TS]
00:30:57
◼
►
got signed up and
[TS]
00:30:59
◼
►
I I think I kind of know what to do with
[TS]
00:31:03
◼
►
it yeah I put you in circles yeah I put
[TS]
00:31:06
◼
►
you in there right yeah we put each
[TS]
00:31:08
◼
►
other in circles
[TS]
00:31:09
◼
►
you're like rats in a pack the two of us
[TS]
00:31:10
◼
►
yeah what does that do for us what are
[TS]
00:31:13
◼
►
we doing next so the way I want to talk
[TS]
00:31:15
◼
►
about Google+ is start by talking about
[TS]
00:31:17
◼
►
Facebook which is the obvious comparison
[TS]
00:31:20
◼
►
product and I was thinking about why
[TS]
00:31:23
◼
►
Facebook is so popular and secondarily
[TS]
00:31:26
◼
►
why I don't use it I have a Facebook
[TS]
00:31:29
◼
►
account I just don't use it at all I was
[TS]
00:31:31
◼
►
thinking that Facebook is popular for
[TS]
00:31:33
◼
►
the same reasons that Apple's best
[TS]
00:31:36
◼
►
products are popular it's because
[TS]
00:31:39
◼
►
Facebook helps people be successful
[TS]
00:31:42
◼
►
doing something that before Facebook was
[TS]
00:31:45
◼
►
too complicated for non-geeks to do with
[TS]
00:31:48
◼
►
computers and you can you can help
[TS]
00:31:51
◼
►
people be successful with technology in
[TS]
00:31:53
◼
►
two different ways one is the the app
[TS]
00:31:56
◼
►
approach which is to be really easy to
[TS]
00:31:58
◼
►
understand and use like the iPod just
[TS]
00:32:00
◼
►
had one big wheel and a button not a lot
[TS]
00:32:03
◼
►
of controls not a lot of options
[TS]
00:32:05
◼
►
completely integrated software like it
[TS]
00:32:07
◼
►
was easy enough to use it was a big step
[TS]
00:32:08
◼
►
up from these little mp3 players made by
[TS]
00:32:11
◼
►
whatever Samsung or whatever with tiny
[TS]
00:32:13
◼
►
little buttons and complicated software
[TS]
00:32:15
◼
►
and little LCD screen little cursor keys
[TS]
00:32:17
◼
►
and stuff like that so the iPod
[TS]
00:32:21
◼
►
succeeded in that way the other way you
[TS]
00:32:23
◼
►
can you can help people be successful
[TS]
00:32:24
◼
►
with technology products is to be so
[TS]
00:32:26
◼
►
incredibly popular that helped to work
[TS]
00:32:29
◼
►
this thing is readily available and
[TS]
00:32:31
◼
►
Facebook had the kind of like pressure
[TS]
00:32:33
◼
►
help where not only was help available
[TS]
00:32:35
◼
►
you were forced to use it because they
[TS]
00:32:36
◼
►
would say you've got to get on Facebook
[TS]
00:32:37
◼
►
because your whole family is on Facebook
[TS]
00:32:39
◼
►
if you can't figure it out I'll show you
[TS]
00:32:40
◼
►
how to do it but just get on Facebook
[TS]
00:32:41
◼
►
get on Facebook I'll get on the phone
[TS]
00:32:42
◼
►
with you I'll tell you how to use it or
[TS]
00:32:44
◼
►
for the older people if you want to see
[TS]
00:32:46
◼
►
pictures of your grandkids they're on
[TS]
00:32:47
◼
►
Facebook so there's some great
[TS]
00:32:48
◼
►
motivation for you to figure out this
[TS]
00:32:49
◼
►
Facebook thing how'd you get down there
[TS]
00:32:51
◼
►
and figure out how to see those pictures
[TS]
00:32:52
◼
►
right now Facebook also had a
[TS]
00:32:54
◼
►
combination of being easy to use or
[TS]
00:32:56
◼
►
easier to use than the alternatives and
[TS]
00:32:58
◼
►
that if you are non-technical and you
[TS]
00:33:00
◼
►
want to put pictures of your grandkids
[TS]
00:33:01
◼
►
online and you're not a Mac user your
[TS]
00:33:03
◼
►
options are kind of scary whereas
[TS]
00:33:05
◼
►
Facebook was like a one-stop shop sign
[TS]
00:33:07
◼
►
up will suck you into our world and it
[TS]
00:33:10
◼
►
may not be the greatest UI in the world
[TS]
00:33:11
◼
►
but eventually you'll figure out how
[TS]
00:33:12
◼
►
to get your pictures online whereas
[TS]
00:33:14
◼
►
before you were like well do I want to
[TS]
00:33:16
◼
►
get you the web hosting company or some
[TS]
00:33:18
◼
►
software product to put pictures up or
[TS]
00:33:21
◼
►
Microsoft's picture you were right
[TS]
00:33:23
◼
►
you know it's just a confusing world
[TS]
00:33:24
◼
►
stuff Facebook was a unifying force in
[TS]
00:33:27
◼
►
saying here do your stuff at this place
[TS]
00:33:30
◼
►
now think about the reasons I don't like
[TS]
00:33:33
◼
►
Facebook and don't use it well one of
[TS]
00:33:35
◼
►
the reasons as silly as it might be but
[TS]
00:33:38
◼
►
it's valid is that everyone else is
[TS]
00:33:40
◼
►
using Facebook like the non geeks it
[TS]
00:33:42
◼
►
doesn't feel like a place for people
[TS]
00:33:44
◼
►
like me it feels like a place for
[TS]
00:33:45
◼
►
everybody else so in the US and then
[TS]
00:33:47
◼
►
world of technology geek them it
[TS]
00:33:50
◼
►
Facebook feels like the other ah
[TS]
00:33:53
◼
►
and the reason modern I don't know why
[TS]
00:33:57
◼
►
technical people aren't all on Facebook
[TS]
00:33:58
◼
►
I know some of them are but one of the
[TS]
00:34:00
◼
►
reasons I think it didn't catch on is
[TS]
00:34:01
◼
►
because especially if you're if you work
[TS]
00:34:03
◼
►
in the web is that Facebook doesn't feel
[TS]
00:34:05
◼
►
like part of the web I was trying to
[TS]
00:34:07
◼
►
think about why it doesn't feel like
[TS]
00:34:08
◼
►
part of the web but because it certainly
[TS]
00:34:10
◼
►
doesn't and I think if you talk to most
[TS]
00:34:13
◼
►
web developers or designers that they
[TS]
00:34:15
◼
►
will they will agree one of the things
[TS]
00:34:17
◼
►
is that there's no obvious URLs for most
[TS]
00:34:19
◼
►
things so the the fundamental part of
[TS]
00:34:21
◼
►
the web is if you can see something in a
[TS]
00:34:23
◼
►
web page you should have a URL you
[TS]
00:34:24
◼
►
should be able to send that URL to
[TS]
00:34:25
◼
►
somebody else and anything that breaks
[TS]
00:34:26
◼
►
that doesn't feel like the web like if
[TS]
00:34:29
◼
►
someone goes to that URL and they have
[TS]
00:34:31
◼
►
to sign up for something to see it that
[TS]
00:34:34
◼
►
doesn't feel like the web or if there's
[TS]
00:34:36
◼
►
no URL at all for an individual comment
[TS]
00:34:38
◼
►
you can go just go to the page or if the
[TS]
00:34:39
◼
►
URL is just for the top level of your
[TS]
00:34:43
◼
►
comment stream but not to a particular
[TS]
00:34:45
◼
►
post or even if there are URLs available
[TS]
00:34:47
◼
►
but it's not obvious how to get them you
[TS]
00:34:49
◼
►
know if that that doesn't feel like the
[TS]
00:34:51
◼
►
web that feels more like an application
[TS]
00:34:52
◼
►
that's fine for something like email
[TS]
00:34:53
◼
►
like Gmail application if there's no
[TS]
00:34:56
◼
►
obvious URL for message number 55 you're
[TS]
00:34:58
◼
►
not going to be sending people URLs to
[TS]
00:35:00
◼
►
your own email that's that's supposed to
[TS]
00:35:02
◼
►
feel like an application and not like a
[TS]
00:35:04
◼
►
place or a site on the web but Facebook
[TS]
00:35:07
◼
►
is supposed to be so you're putting your
[TS]
00:35:08
◼
►
pictures up there you're talking with
[TS]
00:35:10
◼
►
people all that stuff it just doesn't
[TS]
00:35:12
◼
►
feel like part of the web and it's also
[TS]
00:35:14
◼
►
it doesn't feel like this ownership of
[TS]
00:35:16
◼
►
the content it's like you give your
[TS]
00:35:18
◼
►
stuff to Facebook and then Facebook does
[TS]
00:35:20
◼
►
whatever the hell it wants with it like
[TS]
00:35:22
◼
►
if they rearrange it it appears in
[TS]
00:35:23
◼
►
different places that they change their
[TS]
00:35:27
◼
►
if you want your old content it's not
[TS]
00:35:29
◼
►
always easy to go figure out how to dig
[TS]
00:35:31
◼
►
it back out you're never sure if the
[TS]
00:35:34
◼
►
URLs that you are using are going to be
[TS]
00:35:36
◼
►
stable from version to version of the
[TS]
00:35:37
◼
►
software it just it just feels like
[TS]
00:35:40
◼
►
you're giving up on the ships for the
[TS]
00:35:42
◼
►
privilege of being in this Facebook
[TS]
00:35:44
◼
►
place with everybody else
[TS]
00:35:45
◼
►
now how Google+ feels different I don't
[TS]
00:35:51
◼
►
know if it's better but different it
[TS]
00:35:53
◼
►
feels different to me because it is a
[TS]
00:35:57
◼
►
little bit better in some of these areas
[TS]
00:35:59
◼
►
so that it feels like slightly more part
[TS]
00:36:01
◼
►
of the web they are better about
[TS]
00:36:03
◼
►
providing URLs for everything they still
[TS]
00:36:06
◼
►
have the problem where if you have a URL
[TS]
00:36:07
◼
►
with something it's only shared with
[TS]
00:36:09
◼
►
circles a and B and you send it to
[TS]
00:36:10
◼
►
somebody in the not in those circles
[TS]
00:36:11
◼
►
they have to sign in to see if they're
[TS]
00:36:12
◼
►
in those circles and they can see it or
[TS]
00:36:14
◼
►
not but at least they're trying they and
[TS]
00:36:16
◼
►
Google does have on day one which is
[TS]
00:36:18
◼
►
impressive complete data export for
[TS]
00:36:20
◼
►
everything you put into Google Plus so
[TS]
00:36:21
◼
►
you can go there and I think they call
[TS]
00:36:23
◼
►
the data Liberation something-or-other
[TS]
00:36:24
◼
►
where you can export all your data
[TS]
00:36:26
◼
►
immediately your data is not trapped in
[TS]
00:36:28
◼
►
Google Plus if you want it to come out
[TS]
00:36:30
◼
►
you can get it out and it integrates
[TS]
00:36:33
◼
►
with other Google services that we all
[TS]
00:36:35
◼
►
consider part of the web already like it
[TS]
00:36:37
◼
►
integrates with Google search and Google
[TS]
00:36:38
◼
►
search is clearly part of the web you
[TS]
00:36:40
◼
►
can pass those URLs around everybody
[TS]
00:36:42
◼
►
uses it it's not a little walled garden
[TS]
00:36:44
◼
►
it's part of the web and it integrates
[TS]
00:36:46
◼
►
with their mail product too which is
[TS]
00:36:47
◼
►
more like an application but it's still
[TS]
00:36:50
◼
►
something that people use every day so
[TS]
00:36:52
◼
►
it feels like something we accept and
[TS]
00:36:54
◼
►
someone was pointing out one of the
[TS]
00:36:56
◼
►
clever things that Google did with
[TS]
00:36:58
◼
►
Google Plus is provide invites to tech
[TS]
00:37:02
◼
►
journalists because the tech journalists
[TS]
00:37:04
◼
►
now feel like they're an exclusive club
[TS]
00:37:05
◼
►
that does include them so it feels like
[TS]
00:37:07
◼
►
it's mostly geeks at this point it's a
[TS]
00:37:08
◼
►
bunch of tech nerds and other people who
[TS]
00:37:10
◼
►
were invited to join and they give
[TS]
00:37:12
◼
►
invites to their tech nerds friends and
[TS]
00:37:13
◼
►
so lo and behold where we all weren't
[TS]
00:37:15
◼
►
using Facebook suddenly we're all on
[TS]
00:37:17
◼
►
Google+ just because we feel like it's
[TS]
00:37:18
◼
►
just us here obviously if Google is
[TS]
00:37:20
◼
►
successful the Google+ that will change
[TS]
00:37:22
◼
►
but they've got their foot in the door
[TS]
00:37:24
◼
►
of geekdom you know where it's kind of
[TS]
00:37:26
◼
►
like Twitter Twitter did the same thing
[TS]
00:37:27
◼
►
and a lot of other services Twitter it
[TS]
00:37:28
◼
►
was just it was made by geeks and the
[TS]
00:37:30
◼
►
first people to use it were geeks and we
[TS]
00:37:31
◼
►
felt like it was our place and even
[TS]
00:37:33
◼
►
though now you know celebrities are
[TS]
00:37:35
◼
►
there and everyone else that the general
[TS]
00:37:37
◼
►
public has come and taken over we still
[TS]
00:37:38
◼
►
feel like
[TS]
00:37:40
◼
►
I think geeks still feel like Twitter is
[TS]
00:37:42
◼
►
our place because we were there first uh
[TS]
00:37:44
◼
►
you know what I mean
[TS]
00:37:46
◼
►
yeah and it also feels in a way Twitter
[TS]
00:37:47
◼
►
feels big enough that it can be our
[TS]
00:37:49
◼
►
place and you can enjoy it you can use
[TS]
00:37:52
◼
►
it essentially the same way that you
[TS]
00:37:53
◼
►
could before
[TS]
00:37:55
◼
►
even though Ashton Kutcher is using it
[TS]
00:37:57
◼
►
you know that like that doesn't that
[TS]
00:37:59
◼
►
doesn't influence it but that is
[TS]
00:38:02
◼
►
starting to change I think and I think
[TS]
00:38:03
◼
►
Twitter is responding much more now to
[TS]
00:38:06
◼
►
what the masses want or the way that
[TS]
00:38:09
◼
►
yeah and that that actually goes back I
[TS]
00:38:11
◼
►
think to your to your point about
[TS]
00:38:12
◼
►
Google+ which is there's almost a sense
[TS]
00:38:16
◼
►
that because Google is Google it might
[TS]
00:38:19
◼
►
appeal to the masses but it'll always
[TS]
00:38:21
◼
►
have that sort of engineering geeky
[TS]
00:38:23
◼
►
Flair like everybody that I know has a
[TS]
00:38:25
◼
►
gmail account pretty much and probably
[TS]
00:38:27
◼
►
most of them unlike Facebook everybody I
[TS]
00:38:30
◼
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know has a Facebook account only some of
[TS]
00:38:32
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them use it I have one I rarely use it
[TS]
00:38:36
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you you have one you never use it but
[TS]
00:38:39
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everybody that I know pretty much has
[TS]
00:38:41
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one whereas I think with something like
[TS]
00:38:44
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like Google+ I think there's this hope
[TS]
00:38:48
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that it'll always be this engineer style
[TS]
00:38:51
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thing by the geeks and and I think that
[TS]
00:38:53
◼
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might hurt Google in the long run but I
[TS]
00:38:55
◼
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think the geeks will like it for that
[TS]
00:38:57
◼
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whereas Twitter has changed it's changed
[TS]
00:38:59
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a lot because the mass market appeal of
[TS]
00:39:01
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it Lady Gaga's on Twitter now yeah I
[TS]
00:39:04
◼
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heard somebody say this was outside the
[TS]
00:39:07
◼
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realm of what I think is reasonable at
[TS]
00:39:08
◼
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this point but someone was mentioning
[TS]
00:39:10
◼
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that since they seen all their tech geek
[TS]
00:39:13
◼
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friends storm on to Google+ and during
[TS]
00:39:16
◼
►
the launch to give it a spin the same
[TS]
00:39:18
◼
►
thing happened with Google Wave by the
[TS]
00:39:19
◼
►
way everyone went to try it out but the
[TS]
00:39:20
◼
►
difference with the wave is they try it
[TS]
00:39:21
◼
►
out and said I don't get it and quickly
[TS]
00:39:23
◼
►
left but with Google+ that didn't happen
[TS]
00:39:24
◼
►
so with all the geeks storming to it
[TS]
00:39:27
◼
►
someone said well at least a twitter
[TS]
00:39:28
◼
►
continues to be annoying to us geeks we
[TS]
00:39:31
◼
►
have an alternative now I don't see
[TS]
00:39:33
◼
►
Google+ as a remotely an alternative to
[TS]
00:39:34
◼
►
Twitter but it just shows the
[TS]
00:39:36
◼
►
disaffection being sown among tech geeks
[TS]
00:39:39
◼
►
but the recent Twitter moves in there
[TS]
00:39:42
◼
►
and they change ously and maybe people
[TS]
00:39:43
◼
►
are feeling Twitter isn't the place that
[TS]
00:39:45
◼
►
it once was and looking for alternatives
[TS]
00:39:47
◼
►
I don't think Google+ is it and I don't
[TS]
00:39:48
◼
►
really feel that way about Twitter but
[TS]
00:39:50
◼
►
some other people do apparently it makes
[TS]
00:39:52
◼
►
some sense the other thing about Google+
[TS]
00:39:54
◼
►
compared to Facebook from a geek
[TS]
00:39:55
◼
►
perspective is it's not crapped up with
[TS]
00:39:57
◼
►
ugly ads like the stupid get a flatter
[TS]
00:39:59
◼
►
belly things we got to see some person's
[TS]
00:40:00
◼
►
flabby belly or those dumb drawings or
[TS]
00:40:02
◼
►
everyone knows those annoying ads if you
[TS]
00:40:04
◼
►
don't run an ad blocker you see them
[TS]
00:40:06
◼
►
everywhere and even if you do run ad
[TS]
00:40:07
◼
►
blocker one sneaks through every once in
[TS]
00:40:09
◼
►
a while and Facebook has those kind of
[TS]
00:40:11
◼
►
ads on it and geeks don't like that we
[TS]
00:40:13
◼
►
we just don't want to be bothered by
[TS]
00:40:15
◼
►
that type of stuff we don't want to see
[TS]
00:40:16
◼
►
sexy women who are waiting in your area
[TS]
00:40:18
◼
►
call Matt you know that's not what we
[TS]
00:40:20
◼
►
want to see it's just it's it's
[TS]
00:40:22
◼
►
degrading it's insulting and you know
[TS]
00:40:24
◼
►
what else our intelligence
[TS]
00:40:25
◼
►
I don't wanna Deeks are much more
[TS]
00:40:27
◼
►
willing John than then let's say the
[TS]
00:40:29
◼
►
masses the non geek masses I think geeks
[TS]
00:40:32
◼
►
are much more willing to pay to not have
[TS]
00:40:34
◼
►
to see that kind of thing
[TS]
00:40:35
◼
►
yeah pay or seek you know do other
[TS]
00:40:38
◼
►
trade-offs right let's write offs that
[TS]
00:40:39
◼
►
are not is it significant to geeks
[TS]
00:40:41
◼
►
because it's more complicated to you as
[TS]
00:40:42
◼
►
well geeks have no problem with that
[TS]
00:40:44
◼
►
regular people do all right um
[TS]
00:40:45
◼
►
but so far I mean it's not Google is an
[TS]
00:40:48
◼
►
ad company they want ads to be
[TS]
00:40:49
◼
►
everywhere and there probably are if
[TS]
00:40:51
◼
►
they're ads in Google Plus I haven't
[TS]
00:40:52
◼
►
seen them because I have such incredible
[TS]
00:40:53
◼
►
ad banner blindness that I just simply
[TS]
00:40:55
◼
►
don't see them but all I know is they're
[TS]
00:40:56
◼
►
definitely not ugly image ads like you
[TS]
00:40:58
◼
►
see on Facebook right so I there are ads
[TS]
00:41:01
◼
►
in Gmail but if you ask me where the ads
[TS]
00:41:02
◼
►
are in Gmail I could not tell you I
[TS]
00:41:04
◼
►
literally do not see them right and they
[TS]
00:41:06
◼
►
don't interfere with the use of the
[TS]
00:41:07
◼
►
product they're not being shoved in the
[TS]
00:41:08
◼
►
middle of my email threads or anything
[TS]
00:41:09
◼
►
like that
[TS]
00:41:10
◼
►
wherever the ads are they're not
[TS]
00:41:11
◼
►
bothering me so geeks have that ability
[TS]
00:41:13
◼
►
to ignore Google's text ads and it's
[TS]
00:41:15
◼
►
harder to ignore Facebook's things and
[TS]
00:41:17
◼
►
there's no so far again so far there's
[TS]
00:41:19
◼
►
no application API in Google+ there's no
[TS]
00:41:21
◼
►
super poking no farmville no mafia wars
[TS]
00:41:24
◼
►
no trading fruit with people none of
[TS]
00:41:25
◼
►
that BS that all our family and friends
[TS]
00:41:27
◼
►
are doing that we find in Ain and stupid
[TS]
00:41:29
◼
►
that is not in Google+ yet maybe someday
[TS]
00:41:33
◼
►
they have something planned for that
[TS]
00:41:34
◼
►
certainly they had an API for wave were
[TS]
00:41:36
◼
►
you supposed to write these little
[TS]
00:41:36
◼
►
things that work in wave these little
[TS]
00:41:38
◼
►
BOTS and all those other so maybe that
[TS]
00:41:40
◼
►
technology will come over to us but for
[TS]
00:41:42
◼
►
now it's not there it's kind of like one
[TS]
00:41:45
◼
►
of the reasons that people flock to
[TS]
00:41:46
◼
►
Google to begin with especially geeks
[TS]
00:41:47
◼
►
was that they just had a really spare
[TS]
00:41:49
◼
►
homepage it didn't look like AltaVista
[TS]
00:41:50
◼
►
Yahoo wasn't crapped up with all this
[TS]
00:41:52
◼
►
stuff it was just a search field their
[TS]
00:41:54
◼
►
logo and a button or two
[TS]
00:41:55
◼
►
Google+ feels like that and Google+ is
[TS]
00:41:59
◼
►
integrated with the stuff the geeks
[TS]
00:42:00
◼
►
already use like you said everyone you
[TS]
00:42:02
◼
►
know has a gmail account or every geek
[TS]
00:42:03
◼
►
you know it integrates with Gmail which
[TS]
00:42:05
◼
►
I already use integrates with Google
[TS]
00:42:06
◼
►
search which everybody used
[TS]
00:42:08
◼
►
it integrates Google Calendar which I
[TS]
00:42:09
◼
►
happen to use so I'm like Facebook where
[TS]
00:42:12
◼
►
it's like leave the web and come to
[TS]
00:42:13
◼
►
Facebook and do all your crap here like
[TS]
00:42:15
◼
►
Facebook is like a trap I think a
[TS]
00:42:17
◼
►
Facebook is you know I don't I don't
[TS]
00:42:20
◼
►
know that the correct analogy but it's
[TS]
00:42:22
◼
►
it's a people check in but they don't
[TS]
00:42:23
◼
►
check out it's like leave the wits kinda
[TS]
00:42:25
◼
►
like AOL don't go to the web go to a
[TS]
00:42:27
◼
►
well it's a separate place and we have
[TS]
00:42:29
◼
►
our own little microcosmic that's out on
[TS]
00:42:30
◼
►
the web we have our equivalent over here
[TS]
00:42:32
◼
►
don't ever leave just stay forever it's
[TS]
00:42:34
◼
►
wonderful sit down and I don't like that
[TS]
00:42:38
◼
►
and most geeks don't like that whereas
[TS]
00:42:40
◼
►
Google+ feels like it's just one more
[TS]
00:42:42
◼
►
thing being add to integrated with all
[TS]
00:42:44
◼
►
these other things that we already used
[TS]
00:42:45
◼
►
it we were already except this part of
[TS]
00:42:47
◼
►
the web you know that did it's not a
[TS]
00:42:48
◼
►
trap it's not a place where you just go
[TS]
00:42:50
◼
►
and check in and don't check out again
[TS]
00:42:51
◼
►
and one of it one example this is that
[TS]
00:42:55
◼
►
you can add people to your circles and
[TS]
00:42:56
◼
►
all there are little things they have in
[TS]
00:42:57
◼
►
Google Plus even if they're not members
[TS]
00:42:59
◼
►
of Google Plus because you can add them
[TS]
00:43:01
◼
►
just by their email address and how does
[TS]
00:43:03
◼
►
it know the email addresses of people
[TS]
00:43:05
◼
►
you might be interested in well because
[TS]
00:43:06
◼
►
you email them a Gmail and I can say
[TS]
00:43:08
◼
►
well here here's a list of all the
[TS]
00:43:09
◼
►
people that you email the Gmail and we
[TS]
00:43:10
◼
►
think based on whatever that these might
[TS]
00:43:13
◼
►
be people that you want to add to your
[TS]
00:43:14
◼
►
circles and don't worry about if they
[TS]
00:43:15
◼
►
don't have a Google+ invite or anything
[TS]
00:43:17
◼
►
you can still add up the circle when
[TS]
00:43:18
◼
►
they get a Google+ invite presumably
[TS]
00:43:19
◼
►
we'll connect the dots and you know put
[TS]
00:43:22
◼
►
plug in all the wires so that it becomes
[TS]
00:43:24
◼
►
the person who actually joined Google
[TS]
00:43:27
◼
►
Plus it's nice and like a like the rest
[TS]
00:43:33
◼
►
of Google stuff Google's infrastructure
[TS]
00:43:35
◼
►
advantage comes into play here and that
[TS]
00:43:36
◼
►
performance has been great even though
[TS]
00:43:39
◼
►
we've had the rush of people and now
[TS]
00:43:40
◼
►
they did stop giving out invites saying
[TS]
00:43:42
◼
►
they had to try to be careful about you
[TS]
00:43:44
◼
►
know this is the first release maybe
[TS]
00:43:46
◼
►
they don't want to have people storming
[TS]
00:43:47
◼
►
it or over maybe it the performance is
[TS]
00:43:49
◼
►
great because they stop giving out
[TS]
00:43:50
◼
►
invites but whatever they're doing as
[TS]
00:43:52
◼
►
usual the server's didn't go down they
[TS]
00:43:54
◼
►
didn't become slow I didn't stop using
[TS]
00:43:56
◼
►
it because I click something nothing
[TS]
00:43:57
◼
►
would happen that happened a lot with
[TS]
00:43:58
◼
►
wave in the early days another reason
[TS]
00:44:00
◼
►
the wave failed was that it didn't have
[TS]
00:44:02
◼
►
the usual Google snap Google Ghul
[TS]
00:44:04
◼
►
strengths big strength is their scale
[TS]
00:44:05
◼
►
building the infrastructure and despite
[TS]
00:44:07
◼
►
all these tech geeks clicking madly and
[TS]
00:44:09
◼
►
adding people to circles and throwing
[TS]
00:44:10
◼
►
things around and getting invites and
[TS]
00:44:12
◼
►
you know all this stuff over the past
[TS]
00:44:12
◼
►
few days no performance problems
[TS]
00:44:14
◼
►
everything is snappy and their client
[TS]
00:44:16
◼
►
side stuff is really fancy and
[TS]
00:44:17
◼
►
impressive with all these nice effects
[TS]
00:44:19
◼
►
they have all the stops time being done
[TS]
00:44:20
◼
►
client-side so it doesn't do it there
[TS]
00:44:22
◼
►
structure but it shows they know what
[TS]
00:44:23
◼
►
they're doing programming wise on the
[TS]
00:44:25
◼
►
web one of the coolest thing was the
[TS]
00:44:27
◼
►
feedback button they have I don't know
[TS]
00:44:28
◼
►
if you tried this but there's a little
[TS]
00:44:29
◼
►
feedback thing in the lower right corner
[TS]
00:44:31
◼
►
of the page where you can send them
[TS]
00:44:33
◼
►
complaints or whatever so I clicked it
[TS]
00:44:34
◼
►
with no expectations figuring is going
[TS]
00:44:35
◼
►
to bring up a mail form and I could
[TS]
00:44:37
◼
►
complain about something what it
[TS]
00:44:39
◼
►
actually brings up is a UI where you can
[TS]
00:44:40
◼
►
it dims the whole page and then you can
[TS]
00:44:42
◼
►
highlight regions of the page by undoing
[TS]
00:44:44
◼
►
them with a little draggable rectangle
[TS]
00:44:45
◼
►
so you can highlight regions of the page
[TS]
00:44:48
◼
►
and then it has another tool the
[TS]
00:44:49
◼
►
blackout tool where you can put sort of
[TS]
00:44:50
◼
►
black redaction lines over over the
[TS]
00:44:53
◼
►
parts that you don't want to see because
[TS]
00:44:54
◼
►
if you look it could be personal
[TS]
00:44:55
◼
►
information it could be like a thread
[TS]
00:44:56
◼
►
with people you're talking about your
[TS]
00:44:57
◼
►
family members and you don't want to
[TS]
00:44:59
◼
►
send that to Google so you basically
[TS]
00:45:00
◼
►
mark up the current thing you see in
[TS]
00:45:02
◼
►
your web browser in the web browser with
[TS]
00:45:04
◼
►
web-based tools and then it gives you a
[TS]
00:45:07
◼
►
preview and says this is what we're
[TS]
00:45:08
◼
►
going to send we're going to send in
[TS]
00:45:09
◼
►
this graphic and now write your text and
[TS]
00:45:10
◼
►
you write your text say the thing that I
[TS]
00:45:11
◼
►
highlighted annoys me because bla bla
[TS]
00:45:13
◼
►
bla bla bla and then you send it out and
[TS]
00:45:14
◼
►
it sends the image that you just created
[TS]
00:45:16
◼
►
with their web this tool along with your
[TS]
00:45:17
◼
►
description which is a pretty darn
[TS]
00:45:19
◼
►
impressive feedback tool like if you
[TS]
00:45:21
◼
►
think about the comparatively
[TS]
00:45:23
◼
►
caveman-like feedback tools that Apple
[TS]
00:45:26
◼
►
has and they have complete control of
[TS]
00:45:27
◼
►
the of the platform they can make
[TS]
00:45:28
◼
►
client-side software for developer
[TS]
00:45:30
◼
►
estimate you know instead we just get a
[TS]
00:45:31
◼
►
bunch of text fields with a format we're
[TS]
00:45:33
◼
►
supposed to use and then we have to go
[TS]
00:45:34
◼
►
to the separate application to get a
[TS]
00:45:36
◼
►
system profile report and shove it in
[TS]
00:45:37
◼
►
there you know this is a richer
[TS]
00:45:39
◼
►
experience than available with native on
[TS]
00:45:41
◼
►
the native desktop from people like
[TS]
00:45:44
◼
►
Apple and they're doing it in a web
[TS]
00:45:45
◼
►
browser so Apple should be embarrassed
[TS]
00:45:47
◼
►
by this and everyone else should be
[TS]
00:45:48
◼
►
impressed and this is just a stupid
[TS]
00:45:49
◼
►
feedback tool the rest of the UI is you
[TS]
00:45:51
◼
►
know completely higher level than most
[TS]
00:45:55
◼
►
of the things you see on the web these
[TS]
00:45:56
◼
►
our second sponsor by no means a
[TS]
00:45:59
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second-place sponsor is istockphoto.com
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they've got two premium collections get
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◼
►
slash 5x5 for details offer expires July
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00:46:49
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30th 2011 say anything with I stock now
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00:46:54
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as for the circles business adding
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people the circle circles are basically
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just groups I'm not really sold on the
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idea of circles I guess you need some
[TS]
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kind of branding hook and it probably
[TS]
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sounded good in a meeting house have
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circles they're not groups they're
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circles but how are they different than
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groups are how are they different than
[TS]
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tagging they're not really different the
[TS]
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only difference is that little circle UI
[TS]
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and the circle you why does it seem to
[TS]
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scale beyond like 13 or so people
[TS]
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because once you get 13 little heads in
[TS]
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that little circle on the screen then
[TS]
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it's like these are the people in your
[TS]
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circle plus more that we can't show you
[TS]
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because they don't fit in a little
[TS]
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circle and it's maybe people don't have
[TS]
00:47:28
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more than 13 people in each circle or
[TS]
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maybe when you have one 13 you shouldn't
[TS]
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be putting them in a single circle but
[TS]
00:47:34
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again tech geeks are outliers we're
[TS]
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going to have some sort of group for
[TS]
00:47:37
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like I have an Apple nerds group and
[TS]
00:47:38
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that is has many many people in it
[TS]
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because many people I know are Apple
[TS]
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nerds we tend to network with more
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people than maybe on Facebook well
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people have a lot of Facebook friends
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too but you know if you're staying with
[TS]
00:47:52
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friends and family members you could be
[TS]
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limited but if you're trying to network
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professionally for example or pseudo
[TS]
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professionally where you're networking
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with people who are interested in the
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same topic as you your groups can get
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pretty big but I don't think that's a
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problem I think they just had to have
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some kind of hook and circles was it you
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know one of the commitments I see John a
[TS]
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lot on on Twitter and elsewhere is that
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people who are I guess so popular or
[TS]
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well followed well-liked by others their
[TS]
00:48:22
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comment and notes on Google+ will rise
[TS]
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to the top because they're being
[TS]
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essentially liked a lot or plussed a lot
[TS]
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and that that will essentially dominate
[TS]
00:48:33
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people's streams yeah I made the mistake
[TS]
00:48:37
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of adding some people to circles who are
[TS]
00:48:39
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really famous and post a lot and it's
[TS]
00:48:42
◼
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the same effect on Facebook where if you
[TS]
00:48:44
◼
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accidentally friend somebody who is
[TS]
00:48:46
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prolific your entire Facebook
[TS]
00:48:49
◼
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whatever they call that thing where you
[TS]
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see people post it will be dominated by
[TS]
00:48:51
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them because so verbose so if you follow
[TS]
00:48:55
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someone like that a Facebook has a thing
[TS]
00:48:56
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where just says stop showing me updates
[TS]
00:48:58
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from this person if that's in GUI
[TS]
00:48:59
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thought I saw that in Google+ but then I
[TS]
00:49:01
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look when you're looking for it I didn't
[TS]
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find it so maybe it's just not I just
[TS]
00:49:04
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don't know where it is but they need a
[TS]
00:49:06
◼
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feature like that but yeah the products
[TS]
00:49:09
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like this yours you're always worried
[TS]
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about who knew I targeted with it and
[TS]
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famous people are people with a lot of
[TS]
00:49:15
◼
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for example people with a lot of Twitter
[TS]
00:49:17
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followers use the product differently
[TS]
00:49:20
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than people with fewer and I think
[TS]
00:49:23
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Google+ is exacerbating a lot of these
[TS]
00:49:26
◼
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problems like my biggest annoyance with
[TS]
00:49:27
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Google+ is that well this is not
[TS]
00:49:31
◼
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annoyance this is actually something
[TS]
00:49:32
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interesting that it adds it adds a new
[TS]
00:49:33
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toolbar to the top of every Google
[TS]
00:49:34
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property they used your Google Calendar
[TS]
00:49:36
◼
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your your Gmail it all has this big
[TS]
00:49:38
◼
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toolbar that integrates all these
[TS]
00:49:39
◼
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products together which is great great
[TS]
00:49:40
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idea a good integration cross product
[TS]
00:49:42
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you can share things from one to the
[TS]
00:49:43
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other stuff like that but it also has a
[TS]
00:49:46
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little square it's like a notification
[TS]
00:49:48
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square and the square turns red with a
[TS]
00:49:50
◼
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number in it every time something new
[TS]
00:49:52
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happens on Google+ pretty much anything
[TS]
00:49:55
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new someone as you do a circle turns red
[TS]
00:49:57
◼
►
someone adds a comment to a post that
[TS]
00:49:58
◼
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you comment on turns red someone you
[TS]
00:50:00
◼
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follow post something turns red and if
[TS]
00:50:03
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you I don't think I don't have that many
[TS]
00:50:05
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people in circles I got maybe 20 30
[TS]
00:50:07
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people in circles but I guess enough
[TS]
00:50:10
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people know of me and know my email
[TS]
00:50:12
◼
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address to look me up and follow me so
[TS]
00:50:14
◼
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every time someone in the world adds me
[TS]
00:50:16
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to a circle that thing turns red and
[TS]
00:50:17
◼
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that means the thing is constantly red
[TS]
00:50:18
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it's constantly red and it's like it's
[TS]
00:50:20
◼
►
like the unread badges on Doc icons some
[TS]
00:50:22
◼
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people just don't like having those
[TS]
00:50:24
◼
►
badges I don't like having them you know
[TS]
00:50:25
◼
►
I turn off badges if I can keep them off
[TS]
00:50:27
◼
►
because there's this compulsion to to I
[TS]
00:50:31
◼
►
don't have to serve the badge to make
[TS]
00:50:33
◼
►
the badge go away whatever the badge is
[TS]
00:50:35
◼
►
telling you to unread read them so it's
[TS]
00:50:36
◼
►
always goes back to zero it's like a
[TS]
00:50:38
◼
►
to-do list it's like in your face saying
[TS]
00:50:40
◼
►
here's something you have to do here's
[TS]
00:50:41
◼
►
something have to do don't forget about
[TS]
00:50:42
◼
►
this I don't know what psychological
[TS]
00:50:44
◼
►
ailment causes people to have anxiety
[TS]
00:50:46
◼
►
when when badges like that appear or
[TS]
00:50:49
◼
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what family of them but I definitely
[TS]
00:50:50
◼
►
have it so I would and it's constantly
[TS]
00:50:53
◼
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red for me because I'm popular enough
[TS]
00:50:54
◼
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that every few minutes someone is adding
[TS]
00:50:57
◼
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me to a circle at least and at least in
[TS]
00:50:58
◼
►
the initial run up of everyone
[TS]
00:50:59
◼
►
registering if that continues you know
[TS]
00:51:02
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►
my complaint I use the feedback tool to
[TS]
00:51:03
◼
►
circle that red thing and said do not
[TS]
00:51:05
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►
want show the badge show a number on it
[TS]
00:51:08
◼
►
but don't make it bright red because
[TS]
00:51:09
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►
it's but when it's gray I don't care
[TS]
00:51:11
◼
►
then the number is there enough inter
[TS]
00:51:12
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►
second look and the worst thing is it's
[TS]
00:51:13
◼
►
red across all my property so I have a
[TS]
00:51:14
◼
►
gmail tab a calendar tab and a plus tab
[TS]
00:51:17
◼
►
and all three of them have already have
[TS]
00:51:18
◼
►
a red thing in it and if I click on the
[TS]
00:51:20
◼
►
red thing and one of them doesn't become
[TS]
00:51:21
◼
►
unread immediately and the other ones
[TS]
00:51:22
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►
it's still red over there it's just it's
[TS]
00:51:25
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a little bit I mean this is kind of a
[TS]
00:51:27
◼
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personal problem and not a problem with
[TS]
00:51:28
◼
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our product but I think it's true of a
[TS]
00:51:31
◼
►
lot of geeks that they don't like those
[TS]
00:51:32
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badges that it feels like they're being
[TS]
00:51:34
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put upon by the product and being given
[TS]
00:51:37
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work to do
[TS]
00:51:39
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and the other thing is the email
[TS]
00:51:40
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notifications are turned on for
[TS]
00:51:41
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everything by default
[TS]
00:51:42
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thankfully they could all be turned off
[TS]
00:51:44
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►
but that's a weird default the Halleck
[TS]
00:51:45
◼
►
anytime anything happens in the plus
[TS]
00:51:47
◼
►
world someone comments on posts someone
[TS]
00:51:49
◼
►
signs up someone changes a profile
[TS]
00:51:50
◼
►
picture someone mentions you someone
[TS]
00:51:52
◼
►
tags you all these million things that
[TS]
00:51:53
◼
►
could possibly happen you get an email
[TS]
00:51:55
◼
►
about it which feels like last century
[TS]
00:51:57
◼
►
it's like it doesn't it also ain't shown
[TS]
00:51:58
◼
►
it seemed like the options that they
[TS]
00:52:00
◼
►
give you to control that aren't exactly
[TS]
00:52:03
◼
►
what you want them to be like granular
[TS]
00:52:06
◼
►
but they're not quite giving you the
[TS]
00:52:09
◼
►
options you really want yeah you want to
[TS]
00:52:11
◼
►
like if something is important you want
[TS]
00:52:13
◼
►
to be notified of it but importance
[TS]
00:52:15
◼
►
doesn't depend on the medium or you know
[TS]
00:52:19
◼
►
what I mean yeah exactly well it sounds
[TS]
00:52:22
◼
►
like the person like I don't want to see
[TS]
00:52:24
◼
►
updates from this famous person because
[TS]
00:52:25
◼
►
they're very prolific and they're
[TS]
00:52:26
◼
►
constantly doing updates that's not
[TS]
00:52:27
◼
►
important to me but if my idol Andy
[TS]
00:52:30
◼
►
Hertzfeld ooh I put into a circle ever
[TS]
00:52:32
◼
►
says anything to me I immediately want
[TS]
00:52:34
◼
►
to be emailed about that you know that's
[TS]
00:52:36
◼
►
that's tough to do at least they just
[TS]
00:52:38
◼
►
have switches turn them all off so I
[TS]
00:52:40
◼
►
turned them all off but enough getting
[TS]
00:52:41
◼
►
an email in a product that's already
[TS]
00:52:43
◼
►
like it's worse when you're in Gmail I
[TS]
00:52:44
◼
►
go I get an email in Gmail telling me
[TS]
00:52:46
◼
►
about something that happened go go but
[TS]
00:52:49
◼
►
I also have a red badge telling me
[TS]
00:52:50
◼
►
exactly the same thing because I'm using
[TS]
00:52:52
◼
►
Gmail which is integrated yeah it's it's
[TS]
00:52:54
◼
►
silly it should it should detect does
[TS]
00:52:56
◼
►
this press and use Gmail then don't send
[TS]
00:52:58
◼
►
them an email for anything because if
[TS]
00:52:59
◼
►
they're in Gmail they're going to see
[TS]
00:53:00
◼
►
the little red thing and know that
[TS]
00:53:02
◼
►
something happened and the great thing
[TS]
00:53:03
◼
►
is when you click that red thing it
[TS]
00:53:04
◼
►
doesn't just take you off to another
[TS]
00:53:05
◼
►
site it brings down a reasonable UI from
[TS]
00:53:09
◼
►
which you can see exactly what happened
[TS]
00:53:10
◼
►
and take actions on it from this
[TS]
00:53:13
◼
►
drop-down thing it's really nice
[TS]
00:53:15
◼
►
integration
[TS]
00:53:16
◼
►
it could be improved in that you do have
[TS]
00:53:20
◼
►
actually had to leave that to go to the
[TS]
00:53:21
◼
►
real plus URL to do more things
[TS]
00:53:23
◼
►
especially with me like it'll say a
[TS]
00:53:24
◼
►
notification is it 15 more people add
[TS]
00:53:26
◼
►
you to circles but this that the menu
[TS]
00:53:28
◼
►
only displays 10 so you don't know if
[TS]
00:53:29
◼
►
number 11 12 13 14 and 15 are Steve Jobs
[TS]
00:53:32
◼
►
you know John Rubin seen all these
[TS]
00:53:34
◼
►
famous people vo what you want to know
[TS]
00:53:35
◼
►
if a famous person adds you to the
[TS]
00:53:36
◼
►
circle but people who you have no idea
[TS]
00:53:38
◼
►
who they are you're not as interested in
[TS]
00:53:41
◼
►
so I'm doing to do a mutual follows like
[TS]
00:53:43
◼
►
when I want to see who has joined up
[TS]
00:53:46
◼
►
like when you added me to a circle I
[TS]
00:53:47
◼
►
think you were off that list so I had to
[TS]
00:53:49
◼
►
go to the full list of people who just
[TS]
00:53:51
◼
►
added me the circle scroll down and I
[TS]
00:53:53
◼
►
saw your name then I could add you back
[TS]
00:53:54
◼
►
to one of my circles you know so that
[TS]
00:53:57
◼
►
process is a little bit clunky but this
[TS]
00:53:59
◼
►
is all in the run-up phase where we're
[TS]
00:54:00
◼
►
all just getting settled in the product
[TS]
00:54:02
◼
►
and adding people to circles and
[TS]
00:54:06
◼
►
changing our profile pictures it'll be
[TS]
00:54:08
◼
►
interesting once all this settles down
[TS]
00:54:09
◼
►
once we've sort of arranged the room the
[TS]
00:54:11
◼
►
way we want it metaphorically speaking
[TS]
00:54:13
◼
►
if we all keep using it or adjusting on
[TS]
00:54:16
◼
►
this board actually I should mention
[TS]
00:54:18
◼
►
this I still haven't tried this but I
[TS]
00:54:20
◼
►
think they're killer feature is this
[TS]
00:54:22
◼
►
hangout thing there's this some I forget
[TS]
00:54:25
◼
►
but they have a hangout and chats that
[TS]
00:54:27
◼
►
they have different terms for things so
[TS]
00:54:29
◼
►
the bottom line is one of the features
[TS]
00:54:30
◼
►
lets you declare that you're about to
[TS]
00:54:33
◼
►
hangout people hang out with you and
[TS]
00:54:35
◼
►
there's a live video component
[TS]
00:54:38
◼
►
optionally to it so there's a live chat
[TS]
00:54:40
◼
►
and video amongst other people it's
[TS]
00:54:41
◼
►
ad-hoc it's not just like I'm gonna hang
[TS]
00:54:42
◼
►
out who wants to hang out with me hey
[TS]
00:54:43
◼
►
this other person is hanging out with me
[TS]
00:54:45
◼
►
and I'm hanging out with you this is a
[TS]
00:54:46
◼
►
technological representation of what
[TS]
00:54:50
◼
►
teenagers and young people already do
[TS]
00:54:52
◼
►
with like I am like they sit at their
[TS]
00:54:53
◼
►
house and they're basically hanging out
[TS]
00:54:55
◼
►
with each other using an IM client and
[TS]
00:54:57
◼
►
maybe an email client and maybe Skype
[TS]
00:54:58
◼
►
this happens all the time now anyway the
[TS]
00:55:00
◼
►
fact that Google realize that and
[TS]
00:55:02
◼
►
integrate it into their product and
[TS]
00:55:04
◼
►
called it hangout when the regular
[TS]
00:55:06
◼
►
people get a hold of this this may be
[TS]
00:55:08
◼
►
something that Facebook doesn't have an
[TS]
00:55:09
◼
►
answer for because I can imagine if if
[TS]
00:55:11
◼
►
teenagers are able to overcome the
[TS]
00:55:14
◼
►
geekiness barrier and if they they are
[TS]
00:55:17
◼
►
tempted away from Facebook long enough
[TS]
00:55:19
◼
►
to try out this hangout feature I think
[TS]
00:55:20
◼
►
they would like it this if it is
[TS]
00:55:23
◼
►
anything they could pull anybody away
[TS]
00:55:25
◼
►
from Facebook it's this type of this
[TS]
00:55:27
◼
►
type of thing it's not the circles or
[TS]
00:55:29
◼
►
a bowl of things I described because
[TS]
00:55:31
◼
►
regular people care nothing about that
[TS]
00:55:32
◼
►
stuff but the Hangout feature as far as
[TS]
00:55:34
◼
►
you know has no technological or
[TS]
00:55:37
◼
►
semantic equivalent in the Facebook
[TS]
00:55:39
◼
►
world and I think people will love it
[TS]
00:55:41
◼
►
apparently the the I read a rumor I
[TS]
00:55:43
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don't know I don't have the link handy
[TS]
00:55:45
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so probably won't be in the show notes
[TS]
00:55:46
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but I just read that Facebook has
[TS]
00:55:50
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partnered with Skype to do essentially a
[TS]
00:55:52
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similar I don't say the same thing but
[TS]
00:55:55
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that that you'll be able to do something
[TS]
00:55:57
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just like that within Facebook like next
[TS]
00:56:00
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week yeah I'm sure you know the
[TS]
00:56:02
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competitor competitors are you know
[TS]
00:56:04
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they're not standing still but I think
[TS]
00:56:06
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the advantage that Google has is that
[TS]
00:56:07
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you don't have to be technically savvy
[TS]
00:56:11
◼
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to pull up a web page but you do have to
[TS]
00:56:14
◼
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be more technically savvy to know what
[TS]
00:56:15
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Skype is to download or to get whatever
[TS]
00:56:17
◼
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plug like the fact that it all happens
[TS]
00:56:19
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in a web browser lowers the barrier to
[TS]
00:56:21
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entry huh and it's very difficult to do
[TS]
00:56:24
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video in a web browser so Google has its
[TS]
00:56:26
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own web browser or it can make that
[TS]
00:56:28
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happen in an efficient manner so I would
[TS]
00:56:31
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imagine Google has an advantage first
[TS]
00:56:32
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mover advantage certainly but also an
[TS]
00:56:34
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advantage in that it's easier for people
[TS]
00:56:37
◼
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to try this out maybe the barrier is you
[TS]
00:56:39
◼
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have to have Google Chrome I don't know
[TS]
00:56:40
◼
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if it works in IE or whatever most
[TS]
00:56:42
◼
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people are using but even just
[TS]
00:56:43
◼
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downloading a new browser that's a
[TS]
00:56:44
◼
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one-time thing and it's probably easier
[TS]
00:56:47
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to get Chrome installed than it is to
[TS]
00:56:49
◼
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get Skype set up you know again this
[TS]
00:56:51
◼
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leans towards geeks who already have
[TS]
00:56:52
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Macs and every Mac has a microphone and
[TS]
00:56:54
◼
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a camera in it and PCs don't
[TS]
00:56:56
◼
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so maybe I'm overestimating the value of
[TS]
00:56:58
◼
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this among regular people who just don't
[TS]
00:57:01
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have the hardware for it but ah of all
[TS]
00:57:05
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the features they have that is the one
[TS]
00:57:07
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that stands out to me as the one that
[TS]
00:57:10
◼
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could be popular with the non geeks but
[TS]
00:57:13
◼
►
we'll see how it turns out so that's all
[TS]
00:57:15
◼
►
I've got on Google+ actually I do have
[TS]
00:57:18
◼
►
more but that's that's the the meat of
[TS]
00:57:20
◼
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it for now do we have time or do you
[TS]
00:57:22
◼
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need to go I probably need to go unless
[TS]
00:57:25
◼
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you have to make short you want to get
[TS]
00:57:26
◼
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to before well I just wanted to hear
[TS]
00:57:28
◼
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your general take on the Final Cut Pro
[TS]
00:57:30
◼
►
10 thing I did listen to you I'm Way
[TS]
00:57:33
◼
►
behind in podcast because I've been too
[TS]
00:57:34
◼
►
busy writing but I did listen to the
[TS]
00:57:36
◼
►
talk show with Sandy
[TS]
00:57:37
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►
yeah and heard his take on it I
[TS]
00:57:40
◼
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you have a different thing that struck
[TS]
00:57:42
◼
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me the thing destructing and listening
[TS]
00:57:44
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to it is everybody everybody's so
[TS]
00:57:49
◼
►
indignant when the application that they
[TS]
00:57:50
◼
►
like changes you know I mean like I was
[TS]
00:57:53
◼
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I'm all indignant about the finder
[TS]
00:57:55
◼
►
changing because I like the old one but
[TS]
00:57:56
◼
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everyone else is like who cares I don't
[TS]
00:57:58
◼
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know what the finder is right right
[TS]
00:58:01
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and when and when there's when there's a
[TS]
00:58:04
◼
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big group of people like the video
[TS]
00:58:06
◼
►
editors are just like just so upset and
[TS]
00:58:10
◼
►
it's I feel like saying oh so you know
[TS]
00:58:12
◼
►
when is your favorite application gets
[TS]
00:58:13
◼
►
changed now it's a big problem but when
[TS]
00:58:15
◼
►
anybody else has a problem you like ah
[TS]
00:58:17
◼
►
your big babies right everyone thinks
[TS]
00:58:20
◼
►
that yeah I guess its head up and finder
[TS]
00:58:22
◼
►
doesn't affect how you lives these
[TS]
00:58:23
◼
►
people the video editors may not be tech
[TS]
00:58:25
◼
►
people they invest a considerable amount
[TS]
00:58:27
◼
►
of effort in learning how to use a
[TS]
00:58:28
◼
►
particular product and if it becomes
[TS]
00:58:30
◼
►
clear that that product is no longer
[TS]
00:58:32
◼
►
useful to them or they're scared that
[TS]
00:58:34
◼
►
it's no longer abuse for them they're
[TS]
00:58:36
◼
►
faced with the prospect of learning a
[TS]
00:58:37
◼
►
different product like the skills that
[TS]
00:58:39
◼
►
make them valuable have been devalued by
[TS]
00:58:41
◼
►
Apple's actions and that pisses people
[TS]
00:58:43
◼
►
off and that's that's where all the
[TS]
00:58:45
◼
►
upsetedness comes from sandy said it
[TS]
00:58:48
◼
►
himself and the things like he doesn't
[TS]
00:58:49
◼
►
have time to learn something new but if
[TS]
00:58:51
◼
►
this is going to be the long-term thing
[TS]
00:58:53
◼
►
now he's got to learn something new
[TS]
00:58:54
◼
►
because if they don't if they don't they
[TS]
00:58:56
◼
►
decided they don't want to serve his
[TS]
00:58:59
◼
►
needs that's you know that's something
[TS]
00:59:02
◼
►
that's on Apple that's what they want to
[TS]
00:59:03
◼
►
do fine but that means that he's now has
[TS]
00:59:05
◼
►
to do something so it's like I trusted
[TS]
00:59:07
◼
►
Apple enough to learn their products
[TS]
00:59:10
◼
►
thinking I would build my career on it
[TS]
00:59:11
◼
►
and now it's pulling the rug out from
[TS]
00:59:13
◼
►
under me now that's the perception the
[TS]
00:59:15
◼
►
reality I think is that all these people
[TS]
00:59:18
◼
►
complaining will eventually come around
[TS]
00:59:21
◼
►
and the reason I think they'll come
[TS]
00:59:23
◼
►
around is because Apple's competitors
[TS]
00:59:25
◼
►
are so incompetent you know people who
[TS]
00:59:28
◼
►
love avid love Abbott and say that's
[TS]
00:59:29
◼
►
great but avid versus Apple I would take
[TS]
00:59:32
◼
►
it one tenth of Apple's attention is
[TS]
00:59:35
◼
►
probably worth 100 percent of Avid's
[TS]
00:59:37
◼
►
attention in terms of product quality
[TS]
00:59:39
◼
►
and you know future proofing and as many
[TS]
00:59:43
◼
►
people pointed out if you are big avid
[TS]
00:59:45
◼
►
fan you kind of got screwed by them when
[TS]
00:59:47
◼
►
they more or less abandon the Mac so
[TS]
00:59:48
◼
►
it's not like avid is is the wonderful
[TS]
00:59:50
◼
►
daddy who will always take care
[TS]
00:59:53
◼
►
you know everybody every vendor will
[TS]
00:59:56
◼
►
eventually screw you on long press
[TS]
00:59:58
◼
►
because they're yeah
[TS]
00:59:58
◼
►
because they're yeah
[TS]
01:00:00
◼
►
world changes business has changed the
[TS]
01:00:02
◼
►
top dog and in the industry changes over
[TS]
01:00:04
◼
►
time so you're not gonna be able to
[TS]
01:00:05
◼
►
stick with something forever you're
[TS]
01:00:07
◼
►
always gonna have to learn something new
[TS]
01:00:08
◼
►
just ask the people who learned the
[TS]
01:00:10
◼
►
pre-digital nonlinear editing systems
[TS]
01:00:13
◼
►
the many ones of those from different
[TS]
01:00:14
◼
►
vendors they all had to learn something
[TS]
01:00:15
◼
►
new in fact Final Cut Pro was the new
[TS]
01:00:17
◼
►
thing to learn for a lot of people it's
[TS]
01:00:18
◼
►
like oh come on it's Final Cut Pro think
[TS]
01:00:20
◼
►
I already know avid or I didn't already
[TS]
01:00:22
◼
►
know the movie Ola or whatever the hell
[TS]
01:00:24
◼
►
it was in the 60s technology changes
[TS]
01:00:27
◼
►
right so as you're reading into what
[TS]
01:00:29
◼
►
Apple thinks about like also they are
[TS]
01:00:31
◼
►
they leaving the pearl market or they're
[TS]
01:00:33
◼
►
not interested because it doesn't have
[TS]
01:00:34
◼
►
enough customers or I don't try to
[TS]
01:00:38
◼
►
psychoanalyze them too much about that I
[TS]
01:00:41
◼
►
think the the obvious answer is the
[TS]
01:00:45
◼
►
correct one in it
[TS]
01:00:46
◼
►
basically they think the new ways are
[TS]
01:00:49
◼
►
better than the old ways and they're
[TS]
01:00:50
◼
►
they are willing as a company to take
[TS]
01:00:52
◼
►
whatever hit they're going to take by
[TS]
01:00:55
◼
►
saying we are not going to support as
[TS]
01:00:57
◼
►
many of the old ways as we can possibly
[TS]
01:00:58
◼
►
get away with now you may scream and
[TS]
01:01:00
◼
►
yell and say oh we need this particular
[TS]
01:01:01
◼
►
XML export and we need that features X Y
[TS]
01:01:04
◼
►
& Z and we will add them back grudgingly
[TS]
01:01:06
◼
►
but we're trying to move forward and
[TS]
01:01:09
◼
►
their bet is that they can move the
[TS]
01:01:13
◼
►
industry forward without losing their
[TS]
01:01:15
◼
►
entire customer base how much of it are
[TS]
01:01:17
◼
►
they can lose what's an acceptable loss
[TS]
01:01:19
◼
►
will it be balanced out by gains in the
[TS]
01:01:21
◼
►
prosumer space you know but this is the
[TS]
01:01:23
◼
►
that's the gambit they're doing they do
[TS]
01:01:24
◼
►
it all the time they did but you know a
[TS]
01:01:26
◼
►
floppy disk USB ports it's a bet on
[TS]
01:01:28
◼
►
their part saying we're going to move
[TS]
01:01:29
◼
►
forward we're going to make progress
[TS]
01:01:30
◼
►
we're going to do what we think is the
[TS]
01:01:32
◼
►
future of the way this entry should work
[TS]
01:01:34
◼
►
and we're going to bet that our losses
[TS]
01:01:38
◼
►
will not be so bad that it will make it
[TS]
01:01:41
◼
►
turn out to be an overall bad move well
[TS]
01:01:43
◼
►
that that's somewhat like the I put an
[TS]
01:01:45
◼
►
article in the show links that somebody
[TS]
01:01:48
◼
►
I guess the guy he went on to is it
[TS]
01:01:50
◼
►
posters I don't know how to pronounce
[TS]
01:01:53
◼
►
that you know that the sign I know what
[TS]
01:01:55
◼
►
you're talking about I guess the guy
[TS]
01:01:56
◼
►
that works on that or founded that used
[TS]
01:01:58
◼
►
to be at Apple and he worked on he
[TS]
01:02:01
◼
►
worked on Final Cut Pro for a number of
[TS]
01:02:03
◼
►
years a number of years ago maybe back
[TS]
01:02:05
◼
►
at the time that Final Cut Pro 10 was
[TS]
01:02:08
◼
►
maybe being thought about and conceived
[TS]
01:02:09
◼
►
of and in this article he writes that
[TS]
01:02:12
◼
►
essentially
[TS]
01:02:13
◼
►
Apple just doesn't care about pro users
[TS]
01:02:16
◼
►
you sort of alluded to that or mention
[TS]
01:02:18
◼
►
that is you know hey care about the
[TS]
01:02:21
◼
►
people who are running around with
[TS]
01:02:22
◼
►
high-definition cameras who want to go
[TS]
01:02:24
◼
►
and make something that sort of semi pro
[TS]
01:02:26
◼
►
but not quite pro and they're a consumer
[TS]
01:02:29
◼
►
much more consumer facing company today
[TS]
01:02:32
◼
►
in 2011 than they were in 2008 for
[TS]
01:02:34
◼
►
example and I don't I read that article
[TS]
01:02:37
◼
►
and I don't buy his argument I don't
[TS]
01:02:38
◼
►
think so
[TS]
01:02:39
◼
►
I don't the one who's saying Apple
[TS]
01:02:40
◼
►
doesn't care about the pros it when you
[TS]
01:02:42
◼
►
do the math and say like pros is such a
[TS]
01:02:44
◼
►
small percentage there's many more
[TS]
01:02:46
◼
►
regular consumers the pros aren't
[TS]
01:02:48
◼
►
important financially Apple doesn't work
[TS]
01:02:49
◼
►
like that Apple does not work it's true
[TS]
01:02:52
◼
►
that Apple does want something that they
[TS]
01:02:53
◼
►
can sell to millions and millions of
[TS]
01:02:54
◼
►
people's they only want hit products but
[TS]
01:02:56
◼
►
if that was their overriding number-one
[TS]
01:02:59
◼
►
directive they would never have created
[TS]
01:03:01
◼
►
Final Cut Pro in the first place yeah
[TS]
01:03:02
◼
►
but maybe the apple of today is saying
[TS]
01:03:04
◼
►
you know we never should have created it
[TS]
01:03:06
◼
►
in the first pinch the Apple that bought
[TS]
01:03:07
◼
►
and fostered Final Cut Pro was the one
[TS]
01:03:09
◼
►
that was introducing the iMac and the
[TS]
01:03:11
◼
►
iPod the most consumer of consumerist
[TS]
01:03:13
◼
►
products that they've ever created all
[TS]
01:03:14
◼
►
right that Apple is the thing that Apple
[TS]
01:03:17
◼
►
you know Apple doesn't care about the
[TS]
01:03:18
◼
►
pros that's the hurt feelings of the
[TS]
01:03:20
◼
►
people who now are put upon to learn
[TS]
01:03:21
◼
►
something new our feeling and that's
[TS]
01:03:23
◼
►
their manifestation oh they don't care
[TS]
01:03:25
◼
►
about us and people saying inside yeah
[TS]
01:03:26
◼
►
Apple doesn't care about you not that
[TS]
01:03:28
◼
►
Apple doesn't care about professionals
[TS]
01:03:29
◼
►
they want to change the way
[TS]
01:03:30
◼
►
professionals work they think this way
[TS]
01:03:32
◼
►
of doing video editing is better than
[TS]
01:03:34
◼
►
the old way and professional video
[TS]
01:03:36
◼
►
editors disagree because refresh
[TS]
01:03:37
◼
►
initiators just want to do their job and
[TS]
01:03:39
◼
►
a lot of them they don't care about the
[TS]
01:03:43
◼
►
future of video wedding they care about
[TS]
01:03:44
◼
►
getting their project done on time and
[TS]
01:03:45
◼
►
on budget you know what I mean and if
[TS]
01:03:48
◼
►
they can't use your products because
[TS]
01:03:49
◼
►
it's missing what they consider
[TS]
01:03:50
◼
►
essential features then they're they're
[TS]
01:03:52
◼
►
pissed off and so that translates who
[TS]
01:03:53
◼
►
they don't care
[TS]
01:03:54
◼
►
Apple cares so much about professional
[TS]
01:03:56
◼
►
video editing that it wants to make
[TS]
01:03:58
◼
►
professional video editing better more
[TS]
01:04:00
◼
►
simple fewer legacy formats fewer
[TS]
01:04:02
◼
►
integrating with dumb products that
[TS]
01:04:04
◼
►
Apple probably thinks are too
[TS]
01:04:05
◼
►
complicated and crappy they want to
[TS]
01:04:07
◼
►
simplify make it better make it and as a
[TS]
01:04:10
◼
►
side effect yes that does make it more
[TS]
01:04:11
◼
►
accessible for prosumers and as a side
[TS]
01:04:13
◼
►
effect yes that does make it opens up a
[TS]
01:04:15
◼
►
much bigger market to them that's what I
[TS]
01:04:17
◼
►
wants to do with everything they don't
[TS]
01:04:18
◼
►
like the idea that there's some thing
[TS]
01:04:20
◼
►
that you do that is so complicated to do
[TS]
01:04:23
◼
►
that only a small number of people can
[TS]
01:04:24
◼
►
do it and think about their development
[TS]
01:04:26
◼
►
environment
[TS]
01:04:27
◼
►
like they want to make it developing
[TS]
01:04:29
◼
►
easier they want to make interface
[TS]
01:04:30
◼
►
builder better easier to layout gooeys
[TS]
01:04:32
◼
►
you know there's guidelines you know
[TS]
01:04:34
◼
►
first you don't have to to program in
[TS]
01:04:36
◼
►
lines of code to layer your GUI next has
[TS]
01:04:38
◼
►
an interface builder that's GUI right so
[TS]
01:04:39
◼
►
that's that's lowering the bar then
[TS]
01:04:41
◼
►
there you know we'll have snaps and
[TS]
01:04:43
◼
►
guides to show you exactly how aqua
[TS]
01:04:45
◼
►
layout has to be because it's too much
[TS]
01:04:46
◼
►
to ask for people to read the guidelines
[TS]
01:04:47
◼
►
and exactly space things you know and
[TS]
01:04:50
◼
►
they're just everything they're always
[TS]
01:04:52
◼
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trying to make it anything that's
[TS]
01:04:54
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complicated easier and this applies
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everywhere and it applies to industries
[TS]
01:04:57
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where people are comfortable with the
[TS]
01:04:58
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way things work now and they just wish
[TS]
01:04:59
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they had a version of Final Cut Pro 7
[TS]
01:05:01
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that was faster better-looking and add
[TS]
01:05:04
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more features and Apple wants to
[TS]
01:05:06
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eliminate complexities and make the
[TS]
01:05:08
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process of video editing better and
[TS]
01:05:11
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their bet is that as Cranky's people
[TS]
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will be the net win of making the
[TS]
01:05:16
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process of professional video editing
[TS]
01:05:17
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simpler will pay off in the long run
[TS]
01:05:20
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it's very difficult to tell whether they
[TS]
01:05:21
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succeed but the don't care part that I
[TS]
01:05:24
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do agree with is that if Apple lost all
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01:05:26
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the professional video editors all the
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01:05:27
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hardcore ones making Hollywood movies
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01:05:29
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they would probably not do a big giant
[TS]
01:05:34
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reversal it's obvious they're doing of
[TS]
01:05:36
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smaller browsers to try to try not to
[TS]
01:05:38
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lose all those pros but they think at
[TS]
01:05:41
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this point they think they're right they
[TS]
01:05:42
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think this our way of doing video
[TS]
01:05:44
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editing is better than the Final Cut Pro
[TS]
01:05:45
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7 way was and they're going to stick to
[TS]
01:05:48
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it as much as they possibly can and if
[TS]
01:05:50
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they shed pros fine
[TS]
01:05:51
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at a certain point if no professional is
[TS]
01:05:54
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usable then that just becomes the next
[TS]
01:05:56
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version of iMovie or something and that
[TS]
01:05:59
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would be probably considered a failure
[TS]
01:06:01
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Apple lost the probe IDEO editing market
[TS]
01:06:03
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because they didn't bend over backwards
[TS]
01:06:04
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enough to support the legacy stuff
[TS]
01:06:06
◼
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through the transition the same thing
[TS]
01:06:08
◼
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with Mac OS 10 if they didn't bend over
[TS]
01:06:10
◼
►
backwards enough with carbon and
[TS]
01:06:12
◼
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everything to support Microsoft Office
[TS]
01:06:13
◼
►
in Photoshop that would have killed the
[TS]
01:06:16
◼
►
platform but this is the reverse where
[TS]
01:06:18
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they're bending over backwards for the
[TS]
01:06:20
◼
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small minority of people so they don't
[TS]
01:06:23
◼
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lose that market and they're trying to
[TS]
01:06:24
◼
►
gain the larger one but really I think
[TS]
01:06:25
◼
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Apple's goal Final Cut Pro is to make
[TS]
01:06:28
◼
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professional video editing not as
[TS]
01:06:30
◼
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complicated and simpler and they're
[TS]
01:06:32
◼
►
trying to do it single-handedly based on
[TS]
01:06:34
◼
►
the cloud they have with the success of
[TS]
01:06:35
◼
►
Final Cut and they're trying to do it at
[TS]
01:06:39
◼
►
the same time as not completely losing
[TS]
01:06:41
◼
►
market the key thing to notice here will
[TS]
01:06:42
◼
►
be when schools that teach people video
[TS]
01:06:45
◼
►
start using the new version of Final Cut
[TS]
01:06:46
◼
►
because that's why a lot of people in
[TS]
01:06:48
◼
►
industry know it now because they
[TS]
01:06:49
◼
►
learned it in school because Final Cut
[TS]
01:06:50
◼
►
was cheaper than avid and you could run
[TS]
01:06:53
◼
►
it on the Mac and so if you were
[TS]
01:06:54
◼
►
learning video editing everyone learned
[TS]
01:06:56
◼
►
on Final Cut and I went into the
[TS]
01:06:57
◼
►
industry they kept using Final Cut once
[TS]
01:06:59
◼
►
they start teaching the previous version
[TS]
01:07:02
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►
if they start teaching with the previous
[TS]
01:07:03
◼
►
version then those people come in the
[TS]
01:07:05
◼
►
industry they won't be pissed about how
[TS]
01:07:07
◼
►
the new version of Final Cut is
[TS]
01:07:08
◼
►
different because they never use seven
[TS]
01:07:10
◼
►
right maybe they weren't born when seven
[TS]
01:07:12
◼
►
was introduced ah if if they have Apple
[TS]
01:07:16
◼
►
hangs in there long enough and gets
[TS]
01:07:18
◼
►
their product into schools this will
[TS]
01:07:20
◼
►
eventually turn over in their favor just
[TS]
01:07:22
◼
►
the way the final cup did because
[TS]
01:07:23
◼
►
they've lowered the price again lowered
[TS]
01:07:25
◼
►
the barrier entry again digital download
[TS]
01:07:27
◼
►
300 bucks instead of a thousand simpler
[TS]
01:07:29
◼
►
to use easier for more people to get
[TS]
01:07:30
◼
►
into video editing if they don't
[TS]
01:07:33
◼
►
completely lose the pro market and they
[TS]
01:07:34
◼
►
can still keep this as a teaching tool
[TS]
01:07:36
◼
►
they will be successful with this gambit
[TS]
01:07:39
◼
►
to simplify video editing despite all
[TS]
01:07:41
◼
►
the the crankiness that's that's where I
[TS]
01:07:44
◼
►
think this is going and I do feel for
[TS]
01:07:47
◼
►
the pro video editors I have sympathy
[TS]
01:07:49
◼
►
for them I've had applications that I
[TS]
01:07:50
◼
►
love changed in ways that I don't like
[TS]
01:07:53
◼
►
to simplify it for the other people and
[TS]
01:07:55
◼
►
I didn't need it simplified I like the
[TS]
01:07:57
◼
►
way it worked I just wanted you to be
[TS]
01:07:58
◼
►
faster but that's that's called they
[TS]
01:08:01
◼
►
call that progress sometimes it hurts
[TS]
01:08:05
◼
►
okay you're gonna get some email all
[TS]
01:08:10
◼
►
right now there's no professional video
[TS]
01:08:12
◼
►
editors listening to this now you're
[TS]
01:08:14
◼
►
definitely gonna get some email I mean
[TS]
01:08:16
◼
►
what about what if I said they're gonna
[TS]
01:08:16
◼
►
disagree with my psyche we'll have to
[TS]
01:08:18
◼
►
see we'll wait for the emails all right
[TS]
01:08:20
◼
►
be a fun week yeah and have a good week
[TS]
01:08:24
◼
►
John you to people to more think to two
[TS]
01:08:28
◼
►
little notes I want to make here all
[TS]
01:08:30
◼
►
right one of them is that we get e we
[TS]
01:08:32
◼
►
get for some reason on this show more
[TS]
01:08:33
◼
►
than the others maybe because we refer
[TS]
01:08:35
◼
►
to them more people are frequently
[TS]
01:08:38
◼
►
emailing to ask what the show notes are
[TS]
01:08:40
◼
►
when we talk about show notes and I feel
[TS]
01:08:42
◼
►
like we've addressed this a few times
[TS]
01:08:44
◼
►
but maybe it's worth repeating odd when
[TS]
01:08:47
◼
►
we say the show notes maybe it would be
[TS]
01:08:48
◼
►
more correct to say to show links then
[TS]
01:08:51
◼
►
notes because when we say notes who
[TS]
01:08:53
◼
►
really mean links
[TS]
01:08:54
◼
►
and every week usually it's John
[TS]
01:08:57
◼
►
sometimes I'll add a couple we will find
[TS]
01:09:00
◼
►
links for the stories articles and
[TS]
01:09:03
◼
►
points that we talk about if John
[TS]
01:09:05
◼
►
mentioned some kind of obscure
[TS]
01:09:06
◼
►
engineering fact he'll find the
[TS]
01:09:08
◼
►
Wikipedia entry for it and put it into
[TS]
01:09:10
◼
►
the links so if you want to if you want
[TS]
01:09:12
◼
►
to find those if you want to see those
[TS]
01:09:14
◼
►
you can go to 5x5 TV slash hypercritical
[TS]
01:09:17
◼
►
and find the episode there on that page
[TS]
01:09:20
◼
►
that you were just listening to if you
[TS]
01:09:22
◼
►
weren't playing it from the website
[TS]
01:09:23
◼
►
already and you'll see a whole bunch of
[TS]
01:09:25
◼
►
lists of links on that page a little
[TS]
01:09:27
◼
►
summary and everything else that you
[TS]
01:09:28
◼
►
need to follow along you put them in
[TS]
01:09:32
◼
►
order John I do I try to keep them the
[TS]
01:09:34
◼
►
order that they were mentioned in the
[TS]
01:09:36
◼
►
there's drag and drop for that yes
[TS]
01:09:39
◼
►
there's and below they'd be background
[TS]
01:09:41
◼
►
colors don't I know the background that
[TS]
01:09:42
◼
►
they're alternating row colors I'm not
[TS]
01:09:44
◼
►
you know they don't change you should
[TS]
01:09:46
◼
►
have it fade from one color to the other
[TS]
01:09:47
◼
►
as it slides into its new position get
[TS]
01:09:49
◼
►
right on that
[TS]
01:09:50
◼
►
yep and or I'll just remove all the
[TS]
01:09:52
◼
►
colors altogether you could do that too
[TS]
01:09:56
◼
►
okay it would be less wrong if I did
[TS]
01:09:58
◼
►
that it's true and people can go there
[TS]
01:10:02
◼
►
and they can follow along with us as we
[TS]
01:10:03
◼
►
go so that's what I mean when we say
[TS]
01:10:05
◼
►
show notes you really should say show
[TS]
01:10:06
◼
►
links but that's how you do it you find
[TS]
01:10:09
◼
►
the episode number and dig right in now
[TS]
01:10:12
◼
►
if you wanted to you could subscribe to
[TS]
01:10:15
◼
►
the show in an RSS reader and in that
[TS]
01:10:18
◼
►
case you'll see all the links right
[TS]
01:10:19
◼
►
there in addition that's your choice you
[TS]
01:10:22
◼
►
can do it either way it won't it won't
[TS]
01:10:24
◼
►
download the enclosure by default so
[TS]
01:10:25
◼
►
you'd be fine and that the second thing
[TS]
01:10:28
◼
►
was a lot of the time we will will be
[TS]
01:10:32
◼
►
let you know what maybe maybe we don't
[TS]
01:10:33
◼
►
even need to mention that one is enough
[TS]
01:10:36
◼
►
I think that's enough I was going to say
[TS]
01:10:38
◼
►
that if you subscribe to the feed I
[TS]
01:10:41
◼
►
frequently adding and correcting links
[TS]
01:10:44
◼
►
after the show is all right put out so
[TS]
01:10:47
◼
►
if there's some show notes link that you
[TS]
01:10:50
◼
►
that I mentioned it's not there check
[TS]
01:10:53
◼
►
the website because I will occasionally
[TS]
01:10:54
◼
►
so I forgot to put that link in or
[TS]
01:10:56
◼
►
someone will send me a note that I
[TS]
01:10:57
◼
►
forgot to put a link and I will add it
[TS]
01:10:58
◼
►
this is the living web John so live
[TS]
01:11:00
◼
►
that's right
[TS]
01:11:01
◼
►
whereas RSS if you just get the feed and
[TS]
01:11:03
◼
►
your feed reader doesn't pull it again
[TS]
01:11:04
◼
►
you won't
[TS]
01:11:05
◼
►
new links outside by 5 dot TV /
[TS]
01:11:07
◼
►
hypercritical that's why you need to
[TS]
01:11:08
◼
►
know so again that's it that's it for
[TS]
01:11:12
◼
►
this week we'll be back next week
[TS]
01:11:13
◼
►
you know have a good week John you're
[TS]
01:11:16
◼
►
doing so thanks again to our sponsors
[TS]
01:11:20
◼
►
field notes brand.com and
[TS]
01:11:23
◼
►
istockphoto.com for making the show
[TS]
01:11:25
◼
►
possible thanks so much as always to you
[TS]
01:11:27
◼
►
guys for listening those of you who've
[TS]
01:11:29
◼
►
rated the show on iTunes thank you
[TS]
01:11:33
◼
►
it really really helps people find out
[TS]
01:11:34
◼
►
about the show those of you who have
[TS]
01:11:37
◼
►
donated at five-by-five TV / donate
[TS]
01:11:41
◼
►
thank you
[TS]
01:11:43
◼
►
really really thank you so much for
[TS]
01:11:45
◼
►
doing that it really makes it a lot
[TS]
01:11:47
◼
►
easier for us to keep doing these shows
[TS]
01:11:49
◼
►
for you we will be back next week if you
[TS]
01:11:53
◼
►
listen to this before you celebrate the
[TS]
01:11:55
◼
►
4th of July have a good one if you're
[TS]
01:11:58
◼
►
listening to this afterwards I hope you
[TS]
01:11:59
◼
►
had a good one and we'll see y'all again
[TS]
01:12:01
◼
►
soon thanks
[TS]