00:00:06 ◼ ► talkshow ruminating on exactly what is [<a href="https://overcast.fm/+Ipn5WusM/6">TS</a>]
00:00:10 ◼ ► technologies and businesses you see [<a href="https://overcast.fm/+Ipn5WusM/10">TS</a>]
00:00:12 ◼ ► nothing is so perfect that it can't be [<a href="https://overcast.fm/+Ipn5WusM/12">TS</a>]
00:00:15 ◼ ► complained about bhaijaan siracusa I'm [<a href="https://overcast.fm/+Ipn5WusM/15">TS</a>]
00:00:19 ◼ ► Dan benjamin we would like to say thanks [<a href="https://overcast.fm/+Ipn5WusM/19">TS</a>]
00:00:21 ◼ ► to fresh books calm and felt-tip calm [<a href="https://overcast.fm/+Ipn5WusM/21">TS</a>]
00:00:25 ◼ ► makers of sound studio for for making [<a href="https://overcast.fm/+Ipn5WusM/25">TS</a>]
00:00:27 ◼ ► this show possible we'll tell you more [<a href="https://overcast.fm/+Ipn5WusM/27">TS</a>]
00:00:29 ◼ ► about them as a show goes on hey John [<a href="https://overcast.fm/+Ipn5WusM/29">TS</a>]
00:00:32 ◼ ► hey Dan so you're back from WWDC big [<a href="https://overcast.fm/+Ipn5WusM/32">TS</a>]
00:00:36 ◼ ► week for you first WWDC finally have [<a href="https://overcast.fm/+Ipn5WusM/36">TS</a>]
00:00:43 ◼ ► expose I've been trying to waiting for [<a href="https://overcast.fm/+Ipn5WusM/43">TS</a>]
00:00:47 ◼ ► them to change things again they keep [<a href="https://overcast.fm/+Ipn5WusM/47">TS</a>]
00:00:49 ◼ ► changing things there was there was an [<a href="https://overcast.fm/+Ipn5WusM/49">TS</a>]
00:00:51 ◼ ► update what two days ago or something [<a href="https://overcast.fm/+Ipn5WusM/51">TS</a>]
00:00:53 ◼ ► yeah changed a bunch of stuff at this [<a href="https://overcast.fm/+Ipn5WusM/53">TS</a>]
00:01:00 ◼ ► screenshots like adding and removing [<a href="https://overcast.fm/+Ipn5WusM/60">TS</a>]
00:01:01 ◼ ► features it's just stuff but yeah I'm [<a href="https://overcast.fm/+Ipn5WusM/61">TS</a>]
00:01:05 ◼ ► writing slowly and it's a slog and I [<a href="https://overcast.fm/+Ipn5WusM/65">TS</a>]
00:01:08 ◼ ► don't know if I'm gonna make it well you [<a href="https://overcast.fm/+Ipn5WusM/68">TS</a>]
00:01:11 ◼ ► and you need it typically you release [<a href="https://overcast.fm/+Ipn5WusM/71">TS</a>]
00:01:13 ◼ ► your right up your big write-up your 50 [<a href="https://overcast.fm/+Ipn5WusM/73">TS</a>]
00:01:20 ◼ ► you usually release that the same day [<a href="https://overcast.fm/+Ipn5WusM/80">TS</a>]
00:01:23 ◼ ► that line actually hits the streets [<a href="https://overcast.fm/+Ipn5WusM/83">TS</a>]
00:01:26 ◼ ► right or that do a so general the past [<a href="https://overcast.fm/+Ipn5WusM/86">TS</a>]
00:01:29 ◼ ► two or three releases I've had my review [<a href="https://overcast.fm/+Ipn5WusM/89">TS</a>]
00:01:31 ◼ ► ready on the day that it releases but [<a href="https://overcast.fm/+Ipn5WusM/91">TS</a>]
00:01:35 ◼ ► occasionally ours holds it back for [<a href="https://overcast.fm/+Ipn5WusM/95">TS</a>]
00:01:38 ◼ ► traffic reasons so again again I'll say [<a href="https://overcast.fm/+Ipn5WusM/98">TS</a>]
00:01:41 ◼ ► what you can't and shame on them well I [<a href="https://overcast.fm/+Ipn5WusM/101">TS</a>]
00:01:44 ◼ ► mean that they they have a point with [<a href="https://overcast.fm/+Ipn5WusM/104">TS</a>]
00:01:46 ◼ ► the numbers if you really something on a [<a href="https://overcast.fm/+Ipn5WusM/106">TS</a>]
00:01:48 ◼ ► Friday or Saturday forget it it just [<a href="https://overcast.fm/+Ipn5WusM/108">TS</a>]
00:01:50 ◼ ► dies no matter what it is yeah except [<a href="https://overcast.fm/+Ipn5WusM/110">TS</a>]
00:01:54 ◼ ► well yeah it's you know podcasts are [<a href="https://overcast.fm/+Ipn5WusM/114">TS</a>]
00:01:56 ◼ ► different it then then websites as [<a href="https://overcast.fm/+Ipn5WusM/116">TS</a>]
00:01:59 ◼ ► people I guess people read it work or [<a href="https://overcast.fm/+Ipn5WusM/119">TS</a>]
00:02:01 ◼ ► something I'm trying to figure out why [<a href="https://overcast.fm/+Ipn5WusM/121">TS</a>]
00:02:02 ◼ ► it is that the numbers are so skewed but [<a href="https://overcast.fm/+Ipn5WusM/122">TS</a>]
00:02:05 ◼ ► they really are skewed like you do not [<a href="https://overcast.fm/+Ipn5WusM/125">TS</a>]
00:02:06 ◼ ► want to release something on the eve of [<a href="https://overcast.fm/+Ipn5WusM/126">TS</a>]
00:02:08 ◼ ► a weekend because it will not get read [<a href="https://overcast.fm/+Ipn5WusM/128">TS</a>]
00:02:11 ◼ ► Tuesday gets read like crazy I guess [<a href="https://overcast.fm/+Ipn5WusM/131">TS</a>]
00:02:13 ◼ ► at work because you know once once [<a href="https://overcast.fm/+Ipn5WusM/133">TS</a>]
00:02:15 ◼ ► they're not at work they're not sitting [<a href="https://overcast.fm/+Ipn5WusM/135">TS</a>]
00:02:16 ◼ ► in front of the computer all day they do [<a href="https://overcast.fm/+Ipn5WusM/136">TS</a>]
00:02:17 ◼ ► fun stuff on the weekends they don't [<a href="https://overcast.fm/+Ipn5WusM/137">TS</a>]
00:02:19 ◼ ► read but podcasts are some of that fun [<a href="https://overcast.fm/+Ipn5WusM/139">TS</a>]
00:02:21 ◼ ► stuff I think so people like to listen [<a href="https://overcast.fm/+Ipn5WusM/141">TS</a>]
00:02:23 ◼ ► to podcasts on weekends when I clean the [<a href="https://overcast.fm/+Ipn5WusM/143">TS</a>]
00:02:25 ◼ ► house or go for a run or whatever I [<a href="https://overcast.fm/+Ipn5WusM/145">TS</a>]
00:02:27 ◼ ► guess I guess I don't I'm like I'm one [<a href="https://overcast.fm/+Ipn5WusM/147">TS</a>]
00:02:29 ◼ ► of those people that my although I might [<a href="https://overcast.fm/+Ipn5WusM/149">TS</a>]
00:02:32 ◼ ► not be recording on the weekends my [<a href="https://overcast.fm/+Ipn5WusM/152">TS</a>]
00:02:33 ◼ ► habits don't change that much I mean you [<a href="https://overcast.fm/+Ipn5WusM/153">TS</a>]
00:02:35 ◼ ► know you do more with family but I'll [<a href="https://overcast.fm/+Ipn5WusM/155">TS</a>]
00:02:38 ◼ ► still read stuff on the weekend in fact [<a href="https://overcast.fm/+Ipn5WusM/158">TS</a>]
00:02:39 ◼ ► the weekend is sometimes that's the only [<a href="https://overcast.fm/+Ipn5WusM/159">TS</a>]
00:02:40 ◼ ► chance I get to read stuff yeah well [<a href="https://overcast.fm/+Ipn5WusM/160">TS</a>]
00:02:43 ◼ ► we're not average people in that regard [<a href="https://overcast.fm/+Ipn5WusM/163">TS</a>]
00:02:45 ◼ ► David have you ever looked at your [<a href="https://overcast.fm/+Ipn5WusM/165">TS</a>]
00:02:46 ◼ ► numbers and see any of this well I guess [<a href="https://overcast.fm/+Ipn5WusM/166">TS</a>]
00:02:48 ◼ ► it's weird because like iTunes downloads [<a href="https://overcast.fm/+Ipn5WusM/168">TS</a>]
00:02:49 ◼ ► them and that and that's the only tick [<a href="https://overcast.fm/+Ipn5WusM/169">TS</a>]
00:02:51 ◼ ► that you get on your servers and then [<a href="https://overcast.fm/+Ipn5WusM/171">TS</a>]
00:02:53 ◼ ► God knows when people actually listen to [<a href="https://overcast.fm/+Ipn5WusM/173">TS</a>]
00:02:54 ◼ ► it so yeah that's that's the thing you [<a href="https://overcast.fm/+Ipn5WusM/174">TS</a>]
00:02:56 ◼ ► can see when people download it and [<a href="https://overcast.fm/+Ipn5WusM/176">TS</a>]
00:02:58 ◼ ► typically most of the downloads happen [<a href="https://overcast.fm/+Ipn5WusM/178">TS</a>]
00:03:00 ◼ ► in the first 12 hours after the show [<a href="https://overcast.fm/+Ipn5WusM/180">TS</a>]
00:03:02 ◼ ► comes out although certain shows that [<a href="https://overcast.fm/+Ipn5WusM/182">TS</a>]
00:03:04 ◼ ► they can have like a resurgence or [<a href="https://overcast.fm/+Ipn5WusM/184">TS</a>]
00:03:07 ◼ ► something but typically most of the [<a href="https://overcast.fm/+Ipn5WusM/187">TS</a>]
00:03:09 ◼ ► downloads regardless of the day that [<a href="https://overcast.fm/+Ipn5WusM/189">TS</a>]
00:03:11 ◼ ► they happen within first 12 or 24 hours [<a href="https://overcast.fm/+Ipn5WusM/191">TS</a>]
00:03:13 ◼ ► and like you said I have no idea when [<a href="https://overcast.fm/+Ipn5WusM/193">TS</a>]
00:03:15 ◼ ► people are listening and sometimes it's [<a href="https://overcast.fm/+Ipn5WusM/195">TS</a>]
00:03:17 ◼ ► the same day but it seems to follow a [<a href="https://overcast.fm/+Ipn5WusM/197">TS</a>]
00:03:19 ◼ ► pattern if we release something like in [<a href="https://overcast.fm/+Ipn5WusM/199">TS</a>]
00:03:21 ◼ ► later in the day people are getting it [<a href="https://overcast.fm/+Ipn5WusM/201">TS</a>]
00:03:23 ◼ ► they're usually listening to it next day [<a href="https://overcast.fm/+Ipn5WusM/203">TS</a>]
00:03:24 ◼ ► because the next day I'll see all these [<a href="https://overcast.fm/+Ipn5WusM/204">TS</a>]
00:03:29 ◼ ► siracusa said this but it's a date you [<a href="https://overcast.fm/+Ipn5WusM/209">TS</a>]
00:03:30 ◼ ► know they're hearing it the next day [<a href="https://overcast.fm/+Ipn5WusM/210">TS</a>]
00:03:31 ◼ ► typically which is okay yeah that's [<a href="https://overcast.fm/+Ipn5WusM/211">TS</a>]
00:03:34 ◼ ► alright as long as they're not listening [<a href="https://overcast.fm/+Ipn5WusM/214">TS</a>]
00:03:35 ◼ ► to the double-speed yeah I see the delay [<a href="https://overcast.fm/+Ipn5WusM/215">TS</a>]
00:03:38 ◼ ► to like after we've done the show and [<a href="https://overcast.fm/+Ipn5WusM/218">TS</a>]
00:03:40 ◼ ► I've you know forgotten about it two [<a href="https://overcast.fm/+Ipn5WusM/220">TS</a>]
00:03:43 ◼ ► days later it'll be this big flood of [<a href="https://overcast.fm/+Ipn5WusM/223">TS</a>]
00:03:44 ◼ ► feedback and tweets and stuff like that [<a href="https://overcast.fm/+Ipn5WusM/224">TS</a>]
00:03:46 ◼ ► so people are on the lack like how [<a href="https://overcast.fm/+Ipn5WusM/226">TS</a>]
00:03:48 ◼ ► people are still talking about that that [<a href="https://overcast.fm/+Ipn5WusM/228">TS</a>]
00:03:49 ◼ ► was a year ago yeah so you're trying to [<a href="https://overcast.fm/+Ipn5WusM/229">TS</a>]
00:03:52 ◼ ► break my format here although I really [<a href="https://overcast.fm/+Ipn5WusM/232">TS</a>]
00:03:54 ◼ ► don't have any follow up we should have [<a href="https://overcast.fm/+Ipn5WusM/234">TS</a>]
00:03:55 ◼ ► done that at the beginning I don't they [<a href="https://overcast.fm/+Ipn5WusM/235">TS</a>]
00:03:57 ◼ ► I don't have anything from past shows [<a href="https://overcast.fm/+Ipn5WusM/237">TS</a>]
00:03:59 ◼ ► well I guess my main topic today is [<a href="https://overcast.fm/+Ipn5WusM/239">TS</a>]
00:04:01 ◼ ► follow up because it's WWDC announcement [<a href="https://overcast.fm/+Ipn5WusM/241">TS</a>]
00:04:03 ◼ ► related hmm I do have a small topic to [<a href="https://overcast.fm/+Ipn5WusM/243">TS</a>]
00:04:09 ◼ ► complain about before we get to the main [<a href="https://overcast.fm/+Ipn5WusM/249">TS</a>]
00:04:10 ◼ ► topic which is really only related to [<a href="https://overcast.fm/+Ipn5WusM/250">TS</a>]
00:04:14 ◼ ► complaining and not so much related to [<a href="https://overcast.fm/+Ipn5WusM/254">TS</a>]
00:04:16 ◼ ► technology or Apple but since when has [<a href="https://overcast.fm/+Ipn5WusM/256">TS</a>]
00:04:18 ◼ ► that ever stopped me so the other day I [<a href="https://overcast.fm/+Ipn5WusM/258">TS</a>]
00:04:21 ◼ ► was searching for something on Google [<a href="https://overcast.fm/+Ipn5WusM/261">TS</a>]
00:04:27 ◼ ► was searching for basically an audio [<a href="https://overcast.fm/+Ipn5WusM/267">TS</a>]
00:04:32 ◼ ► clip from an episode of The Simpsons [<a href="https://overcast.fm/+Ipn5WusM/272">TS</a>]
00:04:33 ◼ ► many of which are stored neatly into my [<a href="https://overcast.fm/+Ipn5WusM/273">TS</a>]
00:04:36 ◼ ► brain and can be recalled at a moment's [<a href="https://overcast.fm/+Ipn5WusM/276">TS</a>]
00:04:38 ◼ ► notice but I wanted the actual audio you [<a href="https://overcast.fm/+Ipn5WusM/278">TS</a>]
00:04:41 ◼ ► know and so other other people besides [<a href="https://overcast.fm/+Ipn5WusM/281">TS</a>]
00:04:46 ◼ ► estimation that's fair use right like if [<a href="https://overcast.fm/+Ipn5WusM/286">TS</a>]
00:04:48 ◼ ► you want a two-second clip from The [<a href="https://overcast.fm/+Ipn5WusM/288">TS</a>]
00:04:50 ◼ ► Simpsons to use where we want to go oh [<a href="https://overcast.fm/+Ipn5WusM/290">TS</a>]
00:04:52 ◼ ► you're using it in an article actually [<a href="https://overcast.fm/+Ipn5WusM/292">TS</a>]
00:04:53 ◼ ► yeah I always have sounds linked to [<a href="https://overcast.fm/+Ipn5WusM/293">TS</a>]
00:04:56 ◼ ► stuff in an article it amuses me to do [<a href="https://overcast.fm/+Ipn5WusM/296">TS</a>]
00:04:58 ◼ ► it and it doesn't bother most other [<a href="https://overcast.fm/+Ipn5WusM/298">TS</a>]
00:05:00 ◼ ► people like there's a blue underlined [<a href="https://overcast.fm/+Ipn5WusM/300">TS</a>]
00:05:01 ◼ ► word that if you were to click on it [<a href="https://overcast.fm/+Ipn5WusM/301">TS</a>]
00:05:02 ◼ ► would play a sound from The Simpsons [<a href="https://overcast.fm/+Ipn5WusM/302">TS</a>]
00:05:04 ◼ ► does that add to the article I don't [<a href="https://overcast.fm/+Ipn5WusM/304">TS</a>]
00:05:06 ◼ ► know it makes it more enjoyable for me [<a href="https://overcast.fm/+Ipn5WusM/306">TS</a>]
00:05:08 ◼ ► to write it certainly so yeah I've [<a href="https://overcast.fm/+Ipn5WusM/308">TS</a>]
00:05:10 ◼ ► always had those in my reviews and I [<a href="https://overcast.fm/+Ipn5WusM/310">TS</a>]
00:05:13 ◼ ► just thought oh I'd like to get that one [<a href="https://overcast.fm/+Ipn5WusM/313">TS</a>]
00:05:14 ◼ ► now we have the internet which seems [<a href="https://overcast.fm/+Ipn5WusM/314">TS</a>]
00:05:17 ◼ ► like a great match for the Simpsons [<a href="https://overcast.fm/+Ipn5WusM/317">TS</a>]
00:05:18 ◼ ► obsessive nerds computers surely I can [<a href="https://overcast.fm/+Ipn5WusM/318">TS</a>]
00:05:21 ◼ ► find the exact quote that I want but [<a href="https://overcast.fm/+Ipn5WusM/321">TS</a>]
00:05:24 ◼ ► which if I remember it is probably a [<a href="https://overcast.fm/+Ipn5WusM/324">TS</a>]
00:05:26 ◼ ► fairly famous quote and not just some [<a href="https://overcast.fm/+Ipn5WusM/326">TS</a>]
00:05:28 ◼ ► random line from an episode and extract [<a href="https://overcast.fm/+Ipn5WusM/328">TS</a>]
00:05:30 ◼ ► that a little bit of audio and to find [<a href="https://overcast.fm/+Ipn5WusM/330">TS</a>]
00:05:33 ◼ ► the audio usually what you're looking [<a href="https://overcast.fm/+Ipn5WusM/333">TS</a>]
00:05:34 ◼ ► for is video but it's hard to find audio [<a href="https://overcast.fm/+Ipn5WusM/334">TS</a>]
00:05:36 ◼ ► only so I do a quick Google search [<a href="https://overcast.fm/+Ipn5WusM/336">TS</a>]
00:05:38 ◼ ► usually just have to type Simpsons and [<a href="https://overcast.fm/+Ipn5WusM/338">TS</a>]
00:05:41 ◼ ► then in quotes whatever the line is [<a href="https://overcast.fm/+Ipn5WusM/341">TS</a>]
00:05:43 ◼ ► assuming you remember it exactly and [<a href="https://overcast.fm/+Ipn5WusM/343">TS</a>]
00:05:44 ◼ ► then do google video shirt search for it [<a href="https://overcast.fm/+Ipn5WusM/344">TS</a>]
00:05:49 ◼ ► now what you'll find if you've ever done [<a href="https://overcast.fm/+Ipn5WusM/349">TS</a>]
00:05:51 ◼ ► that is that you get tons and tons of [<a href="https://overcast.fm/+Ipn5WusM/351">TS</a>]
00:05:54 ◼ ► hits but no matter how obscure the quote [<a href="https://overcast.fm/+Ipn5WusM/354">TS</a>]
00:05:56 ◼ ► is just make up make up anything that [<a href="https://overcast.fm/+Ipn5WusM/356">TS</a>]
00:05:58 ◼ ► you can think of from Simpsons ever and [<a href="https://overcast.fm/+Ipn5WusM/358">TS</a>]
00:06:01 ◼ ► correctly type Simpsons that phrase hit [<a href="https://overcast.fm/+Ipn5WusM/361">TS</a>]
00:06:03 ◼ ► Search click the video you will see a [<a href="https://overcast.fm/+Ipn5WusM/363">TS</a>]
00:06:05 ◼ ► big scrolling list of screenshots of the [<a href="https://overcast.fm/+Ipn5WusM/365">TS</a>]
00:06:09 ◼ ► episode that it was from and was going [<a href="https://overcast.fm/+Ipn5WusM/369">TS</a>]
00:06:11 ◼ ► on for pages and pages and that would [<a href="https://overcast.fm/+Ipn5WusM/371">TS</a>]
00:06:14 ◼ ► make you think all that the internet is [<a href="https://overcast.fm/+Ipn5WusM/374">TS</a>]
00:06:15 ◼ ► working Google is working I can find [<a href="https://overcast.fm/+Ipn5WusM/375">TS</a>]
00:06:17 ◼ ► anything I want any piece of pop-culture [<a href="https://overcast.fm/+Ipn5WusM/377">TS</a>]
00:06:18 ◼ ► in a moment's notice you know again it's [<a href="https://overcast.fm/+Ipn5WusM/378">TS</a>]
00:06:20 ◼ ► not like I'm looking to pirate The [<a href="https://overcast.fm/+Ipn5WusM/380">TS</a>]
00:06:22 ◼ ► Simpsons is using a small excerpt as [<a href="https://overcast.fm/+Ipn5WusM/382">TS</a>]
00:06:25 ◼ ► part of some larger paper it's it's the [<a href="https://overcast.fm/+Ipn5WusM/385">TS</a>]
00:06:27 ◼ ► the textbook example of fair use but if [<a href="https://overcast.fm/+Ipn5WusM/387">TS</a>]
00:06:30 ◼ ► you look closer at those results are [<a href="https://overcast.fm/+Ipn5WusM/390">TS</a>]
00:06:32 ◼ ► perhaps click on one of them what you'll [<a href="https://overcast.fm/+Ipn5WusM/392">TS</a>]
00:06:33 ◼ ► find is that every single one of them is [<a href="https://overcast.fm/+Ipn5WusM/393">TS</a>]
00:06:35 ◼ ► a link to a site and maybe a reputable [<a href="https://overcast.fm/+Ipn5WusM/395">TS</a>]
00:06:39 ◼ ► site like say YouTube so YouTube is [<a href="https://overcast.fm/+Ipn5WusM/399">TS</a>]
00:06:41 ◼ ► one hit Simpsons episode I recognize [<a href="https://overcast.fm/+Ipn5WusM/401">TS</a>]
00:06:43 ◼ ► that scene it's the exact same that I [<a href="https://overcast.fm/+Ipn5WusM/403">TS</a>]
00:06:44 ◼ ► wanted because I can see the thumbnail [<a href="https://overcast.fm/+Ipn5WusM/404">TS</a>]
00:06:45 ◼ ► Google I click on the YouTube result and [<a href="https://overcast.fm/+Ipn5WusM/405">TS</a>]
00:06:47 ◼ ► what you get is a fake video like it's a [<a href="https://overcast.fm/+Ipn5WusM/407">TS</a>]
00:06:50 ◼ ► video that has no content other than [<a href="https://overcast.fm/+Ipn5WusM/410">TS</a>]
00:06:51 ◼ ► other than a static image of text and [<a href="https://overcast.fm/+Ipn5WusM/411">TS</a>]
00:06:53 ◼ ► the text has arrows pointing downwards [<a href="https://overcast.fm/+Ipn5WusM/413">TS</a>]
00:06:56 ◼ ► to the description saying click that [<a href="https://overcast.fm/+Ipn5WusM/416">TS</a>]
00:07:01 ◼ ► description and in the description is a [<a href="https://overcast.fm/+Ipn5WusM/421">TS</a>]
00:07:03 ◼ ► link to some shady Russian or other [<a href="https://overcast.fm/+Ipn5WusM/423">TS</a>]
00:07:06 ◼ ► foreign site that you know God knows [<a href="https://overcast.fm/+Ipn5WusM/426">TS</a>]
00:07:11 ◼ ► where it is and if you want if you were [<a href="https://overcast.fm/+Ipn5WusM/431">TS</a>]
00:07:12 ◼ ► to click on that you will enter the the [<a href="https://overcast.fm/+Ipn5WusM/432">TS</a>]
00:07:15 ◼ ► rathole of porn scam viagra ads viruses [<a href="https://overcast.fm/+Ipn5WusM/435">TS</a>]
00:07:21 ◼ ► god knows online gambling is yeah you [<a href="https://overcast.fm/+Ipn5WusM/441">TS</a>]
00:07:24 ◼ ► will not find your video or if you do [<a href="https://overcast.fm/+Ipn5WusM/444">TS</a>]
00:07:26 ◼ ► find it who knows what you've done to [<a href="https://overcast.fm/+Ipn5WusM/446">TS</a>]
00:07:28 ◼ ► your computer and so you like alright [<a href="https://overcast.fm/+Ipn5WusM/448">TS</a>]
00:07:30 ◼ ► well that willing to the scan let me go [<a href="https://overcast.fm/+Ipn5WusM/450">TS</a>]
00:07:31 ◼ ► back to the surgery let's try the next [<a href="https://overcast.fm/+Ipn5WusM/451">TS</a>]
00:07:32 ◼ ► one they're all like that dot pol dot [<a href="https://overcast.fm/+Ipn5WusM/452">TS</a>]
00:07:34 ◼ ► are you even tons and tons of things on [<a href="https://overcast.fm/+Ipn5WusM/454">TS</a>]
00:07:36 ◼ ► YouTube it kills me that they're on [<a href="https://overcast.fm/+Ipn5WusM/456">TS</a>]
00:07:37 ◼ ► YouTube can YouTube not tell hey if [<a href="https://overcast.fm/+Ipn5WusM/457">TS</a>]
00:07:39 ◼ ► someone uploads a video that's three [<a href="https://overcast.fm/+Ipn5WusM/459">TS</a>]
00:07:41 ◼ ► minutes long it all it ever shows is [<a href="https://overcast.fm/+Ipn5WusM/461">TS</a>]
00:07:42 ◼ ► some text telling everybody to click the [<a href="https://overcast.fm/+Ipn5WusM/462">TS</a>]
00:07:43 ◼ ► thing below the video which takes you to [<a href="https://overcast.fm/+Ipn5WusM/463">TS</a>]
00:07:45 ◼ ► a scam porn virus site you remove that [<a href="https://overcast.fm/+Ipn5WusM/465">TS</a>]
00:07:49 ◼ ► video and I don't quite know how they do [<a href="https://overcast.fm/+Ipn5WusM/469">TS</a>]
00:07:51 ◼ ► it I'm sure there's some that I probably [<a href="https://overcast.fm/+Ipn5WusM/471">TS</a>]
00:07:53 ◼ ► have a single frame in exactly the [<a href="https://overcast.fm/+Ipn5WusM/473">TS</a>]
00:07:55 ◼ ► center of the video that shows the frame [<a href="https://overcast.fm/+Ipn5WusM/475">TS</a>]
00:07:58 ◼ ► from The Simpsons episode but they don't [<a href="https://overcast.fm/+Ipn5WusM/478">TS</a>]
00:07:59 ◼ ► get taken down on copyright violations [<a href="https://overcast.fm/+Ipn5WusM/479">TS</a>]
00:08:01 ◼ ► because it's not the Simpsons episode [<a href="https://overcast.fm/+Ipn5WusM/481">TS</a>]
00:08:02 ◼ ► even though there's one frame at exactly [<a href="https://overcast.fm/+Ipn5WusM/482">TS</a>]
00:08:05 ◼ ► 50 percent mark or whatever whatever [<a href="https://overcast.fm/+Ipn5WusM/485">TS</a>]
00:08:07 ◼ ► YouTube uses for the poster frame right [<a href="https://overcast.fm/+Ipn5WusM/487">TS</a>]
00:08:08 ◼ ► so that's why you get thumbnails of all [<a href="https://overcast.fm/+Ipn5WusM/488">TS</a>]
00:08:10 ◼ ► the episodes and it's just a wasteland [<a href="https://overcast.fm/+Ipn5WusM/490">TS</a>]
00:08:12 ◼ ► of pages upon pages of essentially fake [<a href="https://overcast.fm/+Ipn5WusM/492">TS</a>]
00:08:14 ◼ ► versions of Simpsons videos right now if [<a href="https://overcast.fm/+Ipn5WusM/494">TS</a>]
00:08:19 ◼ ► I really wanted to get this like if if I [<a href="https://overcast.fm/+Ipn5WusM/499">TS</a>]
00:08:21 ◼ ► was determined I would just you know [<a href="https://overcast.fm/+Ipn5WusM/501">TS</a>]
00:08:23 ◼ ► fire up the the bit torrents and find [<a href="https://overcast.fm/+Ipn5WusM/503">TS</a>]
00:08:25 ◼ ► the actual episode and download and [<a href="https://overcast.fm/+Ipn5WusM/505">TS</a>]
00:08:26 ◼ ► extract the piece I want it's not like I [<a href="https://overcast.fm/+Ipn5WusM/506">TS</a>]
00:08:28 ◼ ► can't get this stuff but what kills me [<a href="https://overcast.fm/+Ipn5WusM/508">TS</a>]
00:08:30 ◼ ► about this is that Fox or whoever owns [<a href="https://overcast.fm/+Ipn5WusM/510">TS</a>]
00:08:33 ◼ ► the Simpsons I'm assuming it's Fox they [<a href="https://overcast.fm/+Ipn5WusM/513">TS</a>]
00:08:35 ◼ ► have a brand people want to know about [<a href="https://overcast.fm/+Ipn5WusM/515">TS</a>]
00:08:39 ◼ ► anything related to that brand they get [<a href="https://overcast.fm/+Ipn5WusM/519">TS</a>]
00:08:42 ◼ ► tons of scam results wouldn't it serve [<a href="https://overcast.fm/+Ipn5WusM/522">TS</a>]
00:08:44 ◼ ► Fox better to put the entire archive of [<a href="https://overcast.fm/+Ipn5WusM/524">TS</a>]
00:08:47 ◼ ► The Simpsons up in a way that they are [<a href="https://overcast.fm/+Ipn5WusM/527">TS</a>]
00:08:50 ◼ ► the number one search result and that if [<a href="https://overcast.fm/+Ipn5WusM/530">TS</a>]
00:08:53 ◼ ► they don't if they don't to lose money [<a href="https://overcast.fm/+Ipn5WusM/533">TS</a>]
00:08:55 ◼ ► they want to make their money on don't [<a href="https://overcast.fm/+Ipn5WusM/535">TS</a>]
00:08:56 ◼ ► let people watch the whole episode but [<a href="https://overcast.fm/+Ipn5WusM/536">TS</a>]
00:08:58 ◼ ► let people say how I remember this quote [<a href="https://overcast.fm/+Ipn5WusM/538">TS</a>]
00:09:00 ◼ ► from this particular episode find that [<a href="https://overcast.fm/+Ipn5WusM/540">TS</a>]
00:09:02 ◼ ► episode let them scrub through it and [<a href="https://overcast.fm/+Ipn5WusM/542">TS</a>]
00:09:03 ◼ ► let them watch like three seconds before [<a href="https://overcast.fm/+Ipn5WusM/543">TS</a>]
00:09:04 ◼ ► you know stops letting them watch and [<a href="https://overcast.fm/+Ipn5WusM/544">TS</a>]
00:09:06 ◼ ► says you've exceeded your fair use [<a href="https://overcast.fm/+Ipn5WusM/546">TS</a>]
00:09:08 ◼ ► viewing of this or if you want to buy [<a href="https://overcast.fm/+Ipn5WusM/548">TS</a>]
00:09:09 ◼ ► the episode click here you know what I [<a href="https://overcast.fm/+Ipn5WusM/549">TS</a>]
00:09:12 ◼ ► customer at that point or show ads or do [<a href="https://overcast.fm/+Ipn5WusM/552">TS</a>]
00:09:14 ◼ ► something but make you have a property [<a href="https://overcast.fm/+Ipn5WusM/554">TS</a>]
00:09:18 ◼ ► that you are abandoning and leaving to [<a href="https://overcast.fm/+Ipn5WusM/558">TS</a>]
00:09:20 ◼ ► the scammers and the scammers are all [<a href="https://overcast.fm/+Ipn5WusM/560">TS</a>]
00:09:22 ◼ ► over this there may be things like the [<a href="https://overcast.fm/+Ipn5WusM/562">TS</a>]
00:09:24 ◼ ► Simpsons that are that are worse but [<a href="https://overcast.fm/+Ipn5WusM/564">TS</a>]
00:09:25 ◼ ► this the worst sense is the worsen that [<a href="https://overcast.fm/+Ipn5WusM/565">TS</a>]
00:09:26 ◼ ► I've seen is just 100% scam links and [<a href="https://overcast.fm/+Ipn5WusM/566">TS</a>]
00:09:29 ◼ ► they totally wipe out any possibility of [<a href="https://overcast.fm/+Ipn5WusM/569">TS</a>]
00:09:31 ◼ ► finding the content you want so this is [<a href="https://overcast.fm/+Ipn5WusM/571">TS</a>]
00:09:34 ◼ ► just a sickness on the internet that [<a href="https://overcast.fm/+Ipn5WusM/574">TS</a>]
00:09:36 ◼ ► it's like people who don't understand [<a href="https://overcast.fm/+Ipn5WusM/576">TS</a>]
00:09:38 ◼ ► how the internet works and fear it [<a href="https://overcast.fm/+Ipn5WusM/578">TS</a>]
00:09:40 ◼ ► retreat from it leaving their reputation [<a href="https://overcast.fm/+Ipn5WusM/580">TS</a>]
00:09:43 ◼ ► and their property to be defined by [<a href="https://overcast.fm/+Ipn5WusM/583">TS</a>]
00:09:45 ◼ ► criminal scam artists and other unsavory [<a href="https://overcast.fm/+Ipn5WusM/585">TS</a>]
00:09:48 ◼ ► individuals just depressing and this is [<a href="https://overcast.fm/+Ipn5WusM/588">TS</a>]
00:09:55 ◼ ► that was part of the follow up somehow [<a href="https://overcast.fm/+Ipn5WusM/595">TS</a>]
00:09:56 ◼ ► no it was it was after the follow up but [<a href="https://overcast.fm/+Ipn5WusM/596">TS</a>]
00:09:59 ◼ ► before that was a tie that was this [<a href="https://overcast.fm/+Ipn5WusM/599">TS</a>]
00:10:01 ◼ ► secondary level topic if you want to [<a href="https://overcast.fm/+Ipn5WusM/601">TS</a>]
00:10:03 ◼ ► link it to follow up you could say this [<a href="https://overcast.fm/+Ipn5WusM/603">TS</a>]
00:10:04 ◼ ► well it happened when I was writing my [<a href="https://overcast.fm/+Ipn5WusM/604">TS</a>]
00:10:06 ◼ ► article on the articles about Mac os10 [<a href="https://overcast.fm/+Ipn5WusM/606">TS</a>]
00:10:07 ◼ ► based on things I saw wuc and we talked [<a href="https://overcast.fm/+Ipn5WusM/607">TS</a>]
00:10:09 ◼ ► about WC on the last show there you go [<a href="https://overcast.fm/+Ipn5WusM/609">TS</a>]
00:10:13 ◼ ► calling it OS 10 now more than Mac OS 10 [<a href="https://overcast.fm/+Ipn5WusM/613">TS</a>]
00:10:15 ◼ ► yeah I saw that on the posters of WTC [<a href="https://overcast.fm/+Ipn5WusM/615">TS</a>]
00:10:18 ◼ ► but it didn't think too much of it [<a href="https://overcast.fm/+Ipn5WusM/618">TS</a>]
00:10:19 ◼ ► because we've seen before Apple sort of [<a href="https://overcast.fm/+Ipn5WusM/619">TS</a>]
00:10:24 ◼ ► remember when I forget when I was it was [<a href="https://overcast.fm/+Ipn5WusM/624">TS</a>]
00:10:26 ◼ ► a couple years ago when they said the [<a href="https://overcast.fm/+Ipn5WusM/626">TS</a>]
00:10:30 ◼ ► iPhone runs OS 10 and they would say had [<a href="https://overcast.fm/+Ipn5WusM/630">TS</a>]
00:10:35 ◼ ► it in all the slides as OS space and [<a href="https://overcast.fm/+Ipn5WusM/635">TS</a>]
00:10:38 ◼ ► then a capital letter X and the Mac runs [<a href="https://overcast.fm/+Ipn5WusM/638">TS</a>]
00:10:42 ◼ ► Mac OS 10 and for like four days in the [<a href="https://overcast.fm/+Ipn5WusM/642">TS</a>]
00:10:45 ◼ ► media all the Apple press was like well [<a href="https://overcast.fm/+Ipn5WusM/645">TS</a>]
00:10:47 ◼ ► okay so this is this is what Apple says [<a href="https://overcast.fm/+Ipn5WusM/647">TS</a>]
00:10:49 ◼ ► this is our new distinction this Mac OS [<a href="https://overcast.fm/+Ipn5WusM/649">TS</a>]
00:10:51 ◼ ► 10 which runs on Macs and there's OS 10 [<a href="https://overcast.fm/+Ipn5WusM/651">TS</a>]
00:10:53 ◼ ► which runs on iPhones right but they [<a href="https://overcast.fm/+Ipn5WusM/653">TS</a>]
00:10:55 ◼ ► retreated from that really quickly maybe [<a href="https://overcast.fm/+Ipn5WusM/655">TS</a>]
00:10:57 ◼ ► it was less than a week and eventually [<a href="https://overcast.fm/+Ipn5WusM/657">TS</a>]
00:10:59 ◼ ► the thing that runs on iPhones was named [<a href="https://overcast.fm/+Ipn5WusM/659">TS</a>]
00:11:02 ◼ ► iPhone OS and that name stuck with us [<a href="https://overcast.fm/+Ipn5WusM/662">TS</a>]
00:11:04 ◼ ► until it was ridiculous because they had [<a href="https://overcast.fm/+Ipn5WusM/664">TS</a>]
00:11:06 ◼ ► iPod Touch running it and iPad and [<a href="https://overcast.fm/+Ipn5WusM/666">TS</a>]
00:11:09 ◼ ► then they renamed it to iOS because [<a href="https://overcast.fm/+Ipn5WusM/669">TS</a>]
00:11:11 ◼ ► obviously it's not just iPhone OS so [<a href="https://overcast.fm/+Ipn5WusM/671">TS</a>]
00:11:13 ◼ ► when I saw the OS 10 posters I'm like is [<a href="https://overcast.fm/+Ipn5WusM/673">TS</a>]
00:11:17 ◼ ► typographically are they going to change [<a href="https://overcast.fm/+Ipn5WusM/677">TS</a>]
00:11:19 ◼ ► their mind in this again I didn't really [<a href="https://overcast.fm/+Ipn5WusM/679">TS</a>]
00:11:20 ◼ ► think anything of it but after WWC when [<a href="https://overcast.fm/+Ipn5WusM/680">TS</a>]
00:11:22 ◼ ► they updated their the apple.com website [<a href="https://overcast.fm/+Ipn5WusM/682">TS</a>]
00:11:24 ◼ ► if you go to apple.com slash Mac OS 10 [<a href="https://overcast.fm/+Ipn5WusM/684">TS</a>]
00:11:26 ◼ ► it now instead of showing Snow Leopard [<a href="https://overcast.fm/+Ipn5WusM/686">TS</a>]
00:11:29 ◼ ► it now shows Lion even though long it's [<a href="https://overcast.fm/+Ipn5WusM/689">TS</a>]
00:11:31 ◼ ► not out there like here's this upcoming [<a href="https://overcast.fm/+Ipn5WusM/691">TS</a>]
00:11:32 ◼ ► OS for you and all over that site its OS [<a href="https://overcast.fm/+Ipn5WusM/692">TS</a>]
00:11:37 ◼ ► sticking to their guns in this case what [<a href="https://overcast.fm/+Ipn5WusM/697">TS</a>]
00:11:40 ◼ ► why are they doing this it doesn't [<a href="https://overcast.fm/+Ipn5WusM/700">TS</a>]
00:11:42 ◼ ► really make that much sense to me I've [<a href="https://overcast.fm/+Ipn5WusM/702">TS</a>]
00:11:45 ◼ ► been trying to think about like what the [<a href="https://overcast.fm/+Ipn5WusM/705">TS</a>]
00:11:46 ◼ ► end game is if you are they going to try [<a href="https://overcast.fm/+Ipn5WusM/706">TS</a>]
00:11:49 ◼ ► to umbrella brand the software the [<a href="https://overcast.fm/+Ipn5WusM/709">TS</a>]
00:11:52 ◼ ► operating system that runs on their [<a href="https://overcast.fm/+Ipn5WusM/712">TS</a>]
00:11:54 ◼ ► mobile devices and on Macs and this is [<a href="https://overcast.fm/+Ipn5WusM/714">TS</a>]
00:11:57 ◼ ► independent of the thing that everyone [<a href="https://overcast.fm/+Ipn5WusM/717">TS</a>]
00:11:59 ◼ ► was are we talking about with like are [<a href="https://overcast.fm/+Ipn5WusM/719">TS</a>]
00:12:01 ◼ ► they going to merge the OS is is it can [<a href="https://overcast.fm/+Ipn5WusM/721">TS</a>]
00:12:02 ◼ ► be one OS or you know that is Mac OS 10 [<a href="https://overcast.fm/+Ipn5WusM/722">TS</a>]
00:12:05 ◼ ► going away and there will only be iOS [<a href="https://overcast.fm/+Ipn5WusM/725">TS</a>]
00:12:07 ◼ ► all those technical concerns about what [<a href="https://overcast.fm/+Ipn5WusM/727">TS</a>]
00:12:09 ◼ ► happens to the actual lines of code put [<a href="https://overcast.fm/+Ipn5WusM/729">TS</a>]
00:12:10 ◼ ► those aside and let's just talk about [<a href="https://overcast.fm/+Ipn5WusM/730">TS</a>]
00:12:11 ◼ ► branding because you can brand stuff [<a href="https://overcast.fm/+Ipn5WusM/731">TS</a>]
00:12:13 ◼ ► however that you want they can come up [<a href="https://overcast.fm/+Ipn5WusM/733">TS</a>]
00:12:14 ◼ ► with one name they could call it you [<a href="https://overcast.fm/+Ipn5WusM/734">TS</a>]
00:12:16 ◼ ► know Barney or something and say this is [<a href="https://overcast.fm/+Ipn5WusM/736">TS</a>]
00:12:19 ◼ ► the name for our operating system and it [<a href="https://overcast.fm/+Ipn5WusM/739">TS</a>]
00:12:20 ◼ ► runs on our devices and on Macs and it [<a href="https://overcast.fm/+Ipn5WusM/740">TS</a>]
00:12:22 ◼ ► will be a total lie because the code [<a href="https://overcast.fm/+Ipn5WusM/742">TS</a>]
00:12:23 ◼ ► bases are entirely you know not entirely [<a href="https://overcast.fm/+Ipn5WusM/743">TS</a>]
00:12:26 ◼ ► separate for you don't I mean they're [<a href="https://overcast.fm/+Ipn5WusM/746">TS</a>]
00:12:27 ◼ ► they're entirely different products and [<a href="https://overcast.fm/+Ipn5WusM/747">TS</a>]
00:12:29 ◼ ► they share the core OS but they've [<a href="https://overcast.fm/+Ipn5WusM/749">TS</a>]
00:12:31 ◼ ► always shared the core rest they can [<a href="https://overcast.fm/+Ipn5WusM/751">TS</a>]
00:12:32 ◼ ► just decide one time to brand it in that [<a href="https://overcast.fm/+Ipn5WusM/752">TS</a>]
00:12:35 ◼ ► way um that I was thinking about this [<a href="https://overcast.fm/+Ipn5WusM/755">TS</a>]
00:12:37 ◼ ► and first I was that I got stuck on [<a href="https://overcast.fm/+Ipn5WusM/757">TS</a>]
00:12:39 ◼ ► thinking so what do you call that thing [<a href="https://overcast.fm/+Ipn5WusM/759">TS</a>]
00:12:40 ◼ ► what do you call if they wanted to [<a href="https://overcast.fm/+Ipn5WusM/760">TS</a>]
00:12:42 ◼ ► umbrella brand their operating system to [<a href="https://overcast.fm/+Ipn5WusM/762">TS</a>]
00:12:44 ◼ ► emphasize the fact that unlike some [<a href="https://overcast.fm/+Ipn5WusM/764">TS</a>]
00:12:47 ◼ ► operating system like like Microsoft has [<a href="https://overcast.fm/+Ipn5WusM/767">TS</a>]
00:12:48 ◼ ► Windows on the desktop and then they [<a href="https://overcast.fm/+Ipn5WusM/768">TS</a>]
00:12:50 ◼ ► have the Windows Phone which are truly [<a href="https://overcast.fm/+Ipn5WusM/770">TS</a>]
00:12:51 ◼ ► two distinct operating systems probably [<a href="https://overcast.fm/+Ipn5WusM/771">TS</a>]
00:12:53 ◼ ► share much much less than iOS and Mac OS [<a href="https://overcast.fm/+Ipn5WusM/773">TS</a>]
00:12:55 ◼ ► 10 do so if Apple wanted to stress that [<a href="https://overcast.fm/+Ipn5WusM/775">TS</a>]
00:12:57 ◼ ► it has the same core OS you know the [<a href="https://overcast.fm/+Ipn5WusM/777">TS</a>]
00:12:59 ◼ ► same underlying layers almost all the [<a href="https://overcast.fm/+Ipn5WusM/779">TS</a>]
00:13:01 ◼ ► way to the top between the two OS is [<a href="https://overcast.fm/+Ipn5WusM/781">TS</a>]
00:13:02 ◼ ► they would come with a single name over [<a href="https://overcast.fm/+Ipn5WusM/782">TS</a>]
00:13:04 ◼ ► that name B OS 10 doesn't make sense [<a href="https://overcast.fm/+Ipn5WusM/784">TS</a>]
00:13:07 ◼ ► especially now that they've chosen to [<a href="https://overcast.fm/+Ipn5WusM/787">TS</a>]
00:13:09 ◼ ► because that is not distinguishing [<a href="https://overcast.fm/+Ipn5WusM/789">TS</a>]
00:13:12 ◼ ► enough they're already used iOS which [<a href="https://overcast.fm/+Ipn5WusM/792">TS</a>]
00:13:15 ◼ ► would be the obvious umbrella name [<a href="https://overcast.fm/+Ipn5WusM/795">TS</a>]
00:13:16 ◼ ► choice because the Apple Apple's naming [<a href="https://overcast.fm/+Ipn5WusM/796">TS</a>]
00:13:18 ◼ ► lately seems to be take the obvious word [<a href="https://overcast.fm/+Ipn5WusM/798">TS</a>]
00:13:20 ◼ ► for the thing you're thinking of and [<a href="https://overcast.fm/+Ipn5WusM/800">TS</a>]
00:13:23 ◼ ► message iPhone I guess FaceTime breaks [<a href="https://overcast.fm/+Ipn5WusM/803">TS</a>]
00:13:26 ◼ ► that trend but there's a lot of AI [<a href="https://overcast.fm/+Ipn5WusM/806">TS</a>]
00:13:28 ◼ ► obvious word names coming out of Apple [<a href="https://overcast.fm/+Ipn5WusM/808">TS</a>]
00:13:33 ◼ ► released that's not and I but iOS is [<a href="https://overcast.fm/+Ipn5WusM/813">TS</a>]
00:13:37 ◼ ► already taken its for the to the mobile [<a href="https://overcast.fm/+Ipn5WusM/817">TS</a>]
00:13:39 ◼ ► only they could say well that's going to [<a href="https://overcast.fm/+Ipn5WusM/819">TS</a>]
00:13:41 ◼ ► be our new umbrella aim and we're going [<a href="https://overcast.fm/+Ipn5WusM/821">TS</a>]
00:13:42 ◼ ► to absorb Mac os10 into that but the [<a href="https://overcast.fm/+Ipn5WusM/822">TS</a>]
00:13:45 ◼ ► more I thought about it the more I [<a href="https://overcast.fm/+Ipn5WusM/825">TS</a>]
00:13:46 ◼ ► thought that if you umbrella brand these [<a href="https://overcast.fm/+Ipn5WusM/826">TS</a>]
00:13:48 ◼ ► things then there'll be an expectation [<a href="https://overcast.fm/+Ipn5WusM/828">TS</a>]
00:13:51 ◼ ► that applications for whatever the name [<a href="https://overcast.fm/+Ipn5WusM/831">TS</a>]
00:13:55 ◼ ► is will run any place that runs whatever [<a href="https://overcast.fm/+Ipn5WusM/835">TS</a>]
00:13:57 ◼ ► the name is and that's easy to make true [<a href="https://overcast.fm/+Ipn5WusM/837">TS</a>]
00:14:00 ◼ ► for on Macs because max can run iOS apps [<a href="https://overcast.fm/+Ipn5WusM/840">TS</a>]
00:14:02 ◼ ► no problem they're doing the simulator [<a href="https://overcast.fm/+Ipn5WusM/842">TS</a>]
00:14:04 ◼ ► all the time Apple could make that [<a href="https://overcast.fm/+Ipn5WusM/844">TS</a>]
00:14:05 ◼ ► official anytime it wants no technical [<a href="https://overcast.fm/+Ipn5WusM/845">TS</a>]
00:14:06 ◼ ► hurdles the code is pretty much all the [<a href="https://overcast.fm/+Ipn5WusM/846">TS</a>]
00:14:08 ◼ ► way done it would work fine but you [<a href="https://overcast.fm/+Ipn5WusM/848">TS</a>]
00:14:12 ◼ ► certainly can't run Mac apps on your [<a href="https://overcast.fm/+Ipn5WusM/852">TS</a>]
00:14:13 ◼ ► iPhone or your iPad or anything like [<a href="https://overcast.fm/+Ipn5WusM/853">TS</a>]
00:14:16 ◼ ► so I the more I think about it the more [<a href="https://overcast.fm/+Ipn5WusM/856">TS</a>]
00:14:17 ◼ ► I think I'm Brella branding of the OS [<a href="https://overcast.fm/+Ipn5WusM/857">TS</a>]
00:14:19 ◼ ► will never come to pass as long as there [<a href="https://overcast.fm/+Ipn5WusM/859">TS</a>]
00:14:23 ◼ ► are what we think of as Mac applications [<a href="https://overcast.fm/+Ipn5WusM/863">TS</a>]
00:14:25 ◼ ► that are not designed for touch and I [<a href="https://overcast.fm/+Ipn5WusM/865">TS</a>]
00:14:28 ◼ ► don't see that changing anytime soon [<a href="https://overcast.fm/+Ipn5WusM/868">TS</a>]
00:14:29 ◼ ► because certainly lion is not saying hey [<a href="https://overcast.fm/+Ipn5WusM/869">TS</a>]
00:14:31 ◼ ► all line developers are Mac developers [<a href="https://overcast.fm/+Ipn5WusM/871">TS</a>]
00:14:33 ◼ ► make all your apps usable through touch [<a href="https://overcast.fm/+Ipn5WusM/873">TS</a>]
00:14:34 ◼ ► no it's not what line is about at all so [<a href="https://overcast.fm/+Ipn5WusM/874">TS</a>]
00:14:37 ◼ ► I'm thinking no umbrella branding for a [<a href="https://overcast.fm/+Ipn5WusM/877">TS</a>]
00:14:39 ◼ ► while and I really have no idea why they [<a href="https://overcast.fm/+Ipn5WusM/879">TS</a>]
00:14:41 ◼ ► took out the 10 the only conspiracy [<a href="https://overcast.fm/+Ipn5WusM/881">TS</a>]
00:14:43 ◼ ► theory I can come up or took out the Mac [<a href="https://overcast.fm/+Ipn5WusM/883">TS</a>]
00:14:45 ◼ ► the only conspiracy theory I can come up [<a href="https://overcast.fm/+Ipn5WusM/885">TS</a>]
00:14:46 ◼ ► with is the old one this is from way [<a href="https://overcast.fm/+Ipn5WusM/886">TS</a>]
00:14:48 ◼ ► back of any time I will did anything [<a href="https://overcast.fm/+Ipn5WusM/888">TS</a>]
00:14:49 ◼ ► remotely in this direction people would [<a href="https://overcast.fm/+Ipn5WusM/889">TS</a>]
00:14:51 ◼ ► say oh my god they're going to let you [<a href="https://overcast.fm/+Ipn5WusM/891">TS</a>]
00:14:53 ◼ ► run a Mac OS 10 on non-apple hardware [<a href="https://overcast.fm/+Ipn5WusM/893">TS</a>]
00:14:55 ◼ ► and that's why they want to take the Mac [<a href="https://overcast.fm/+Ipn5WusM/895">TS</a>]
00:14:56 ◼ ► out because now it's OS 10 and you can [<a href="https://overcast.fm/+Ipn5WusM/896">TS</a>]
00:14:58 ◼ ► run on Dells and compacts to that old [<a href="https://overcast.fm/+Ipn5WusM/898">TS</a>]
00:15:01 ◼ ► you know again technically possible the [<a href="https://overcast.fm/+Ipn5WusM/901">TS</a>]
00:15:03 ◼ ► whole yellow box thing running it on it [<a href="https://overcast.fm/+Ipn5WusM/903">TS</a>]
00:15:06 ◼ ► was the old one where you're gonna run [<a href="https://overcast.fm/+Ipn5WusM/906">TS</a>]
00:15:08 ◼ ► applications on top of Windows on top of [<a href="https://overcast.fm/+Ipn5WusM/908">TS</a>]
00:15:11 ◼ ► the yellow box and then the change was [<a href="https://overcast.fm/+Ipn5WusM/911">TS</a>]
00:15:13 ◼ ► let's just let people run Mac OS 10 on [<a href="https://overcast.fm/+Ipn5WusM/913">TS</a>]
00:15:14 ◼ ► any hardware they can buy out of the box [<a href="https://overcast.fm/+Ipn5WusM/914">TS</a>]
00:15:16 ◼ ► hackintosh stuff I don't think any of [<a href="https://overcast.fm/+Ipn5WusM/916">TS</a>]
00:15:18 ◼ ► that's happening well John Gruber our [<a href="https://overcast.fm/+Ipn5WusM/918">TS</a>]
00:15:20 ◼ ► friend John Gruber of daring fireball co [<a href="https://overcast.fm/+Ipn5WusM/920">TS</a>]
00:15:22 ◼ ► host of another show we do here called [<a href="https://overcast.fm/+Ipn5WusM/922">TS</a>]
00:15:24 ◼ ► talk show wrote related to what you were [<a href="https://overcast.fm/+Ipn5WusM/924">TS</a>]
00:15:28 ◼ ► he says I'm pretty sure the only reason [<a href="https://overcast.fm/+Ipn5WusM/928">TS</a>]
00:15:29 ◼ ► Mac was ever put into the name of the OS [<a href="https://overcast.fm/+Ipn5WusM/929">TS</a>]
00:15:32 ◼ ► was for the ill-considered cloning era [<a href="https://overcast.fm/+Ipn5WusM/932">TS</a>]
00:15:36 ◼ ► loans it was just called system seven [<a href="https://overcast.fm/+Ipn5WusM/936">TS</a>]
00:15:37 ◼ ► system six they renamed it to Mac OS so [<a href="https://overcast.fm/+Ipn5WusM/937">TS</a>]
00:15:40 ◼ ► there'd be some sort of Mac involved on [<a href="https://overcast.fm/+Ipn5WusM/940">TS</a>]
00:15:42 ◼ ► machines that themselves could not be [<a href="https://overcast.fm/+Ipn5WusM/942">TS</a>]
00:15:44 ◼ ► called Mac's so it's almost like the [<a href="https://overcast.fm/+Ipn5WusM/944">TS</a>]
00:15:46 ◼ ► inverse of what you're saying instead of [<a href="https://overcast.fm/+Ipn5WusM/946">TS</a>]
00:15:49 ◼ ► this being some kind of implication that [<a href="https://overcast.fm/+Ipn5WusM/949">TS</a>]
00:15:50 ◼ ► Apple's going to do that again it's [<a href="https://overcast.fm/+Ipn5WusM/950">TS</a>]
00:15:52 ◼ ► going back to that time period and [<a href="https://overcast.fm/+Ipn5WusM/952">TS</a>]
00:15:53 ◼ ► saying that was the only reason they put [<a href="https://overcast.fm/+Ipn5WusM/953">TS</a>]
00:15:55 ◼ ► the word Mac in there anyway because [<a href="https://overcast.fm/+Ipn5WusM/955">TS</a>]
00:15:57 ◼ ► these essentially what we're essentially [<a href="https://overcast.fm/+Ipn5WusM/957">TS</a>]
00:15:59 ◼ ► PC vendors selling machines that could [<a href="https://overcast.fm/+Ipn5WusM/959">TS</a>]
00:16:02 ◼ ► run the you know previously system seven [<a href="https://overcast.fm/+Ipn5WusM/962">TS</a>]
00:16:06 ◼ ► they could have called it system eight [<a href="https://overcast.fm/+Ipn5WusM/966">TS</a>]
00:16:07 ◼ ► but instead it was Mac OS yeah I buy [<a href="https://overcast.fm/+Ipn5WusM/967">TS</a>]
00:16:10 ◼ ► that although whatever the original [<a href="https://overcast.fm/+Ipn5WusM/970">TS</a>]
00:16:12 ◼ ► motivation was it became a branding tool [<a href="https://overcast.fm/+Ipn5WusM/972">TS</a>]
00:16:16 ◼ ► you know max run Mac OS it was a way of [<a href="https://overcast.fm/+Ipn5WusM/976">TS</a>]
00:16:20 ◼ ► describing the thing that runs on Macs [<a href="https://overcast.fm/+Ipn5WusM/980">TS</a>]
00:16:22 ◼ ► if it was just called system when people [<a href="https://overcast.fm/+Ipn5WusM/982">TS</a>]
00:16:24 ◼ ► talked about it you know do you have [<a href="https://overcast.fm/+Ipn5WusM/984">TS</a>]
00:16:25 ◼ ► system eight system seven system twelve [<a href="https://overcast.fm/+Ipn5WusM/985">TS</a>]
00:16:27 ◼ ► whatever there would be no context and [<a href="https://overcast.fm/+Ipn5WusM/987">TS</a>]
00:16:30 ◼ ► Macintosh brand that's kind of why I [<a href="https://overcast.fm/+Ipn5WusM/990">TS</a>]
00:16:33 ◼ ► like the Mac books you know they're they [<a href="https://overcast.fm/+Ipn5WusM/993">TS</a>]
00:16:36 ◼ ► chose to put Mac in front of that they [<a href="https://overcast.fm/+Ipn5WusM/996">TS</a>]
00:16:37 ◼ ► ditched power and put Mac in front of it [<a href="https://overcast.fm/+Ipn5WusM/997">TS</a>]
00:16:39 ◼ ► you know the same thing with the iBook [<a href="https://overcast.fm/+Ipn5WusM/999">TS</a>]
00:16:40 ◼ ► they chose to put Mac in there because [<a href="https://overcast.fm/+Ipn5WusM/1000">TS</a>]
00:16:42 ◼ ► they wanted to work on the Mac brand and [<a href="https://overcast.fm/+Ipn5WusM/1002">TS</a>]
00:16:45 ◼ ► maybe that was that gets back to the [<a href="https://overcast.fm/+Ipn5WusM/1005">TS</a>]
00:16:46 ◼ ► conspiracy theory it's like oh that's a [<a href="https://overcast.fm/+Ipn5WusM/1006">TS</a>]
00:16:47 ◼ ► piece of hardware you know sir certainly [<a href="https://overcast.fm/+Ipn5WusM/1007">TS</a>]
00:16:49 ◼ ► they weren't calling it Mac Book to [<a href="https://overcast.fm/+Ipn5WusM/1009">TS</a>]
00:16:50 ◼ ► differentiate it from other books that [<a href="https://overcast.fm/+Ipn5WusM/1010">TS</a>]
00:16:51 ◼ ► also run their operating systems because [<a href="https://overcast.fm/+Ipn5WusM/1011">TS</a>]
00:16:53 ◼ ► that was not happening that they put the [<a href="https://overcast.fm/+Ipn5WusM/1013">TS</a>]
00:16:56 ◼ ► Mac on the hardware but they don't put [<a href="https://overcast.fm/+Ipn5WusM/1016">TS</a>]
00:16:57 ◼ ► the Mac on the software does that mean [<a href="https://overcast.fm/+Ipn5WusM/1017">TS</a>]
00:16:58 ◼ ► the software can run on something other [<a href="https://overcast.fm/+Ipn5WusM/1018">TS</a>]
00:17:00 ◼ ► than max I don't know it's so hard to [<a href="https://overcast.fm/+Ipn5WusM/1020">TS</a>]
00:17:01 ◼ ► tell with marketing and branding it's so [<a href="https://overcast.fm/+Ipn5WusM/1021">TS</a>]
00:17:04 ◼ ► much of it is just taste and whim so I'm [<a href="https://overcast.fm/+Ipn5WusM/1024">TS</a>]
00:17:07 ◼ ► I wouldn't even know what to read into [<a href="https://overcast.fm/+Ipn5WusM/1027">TS</a>]
00:17:09 ◼ ► it and I'm just trying not to read [<a href="https://overcast.fm/+Ipn5WusM/1029">TS</a>]
00:17:10 ◼ ► anything to it what what bothered me the [<a href="https://overcast.fm/+Ipn5WusM/1030">TS</a>]
00:17:12 ◼ ► most is that now like do I have to go [<a href="https://overcast.fm/+Ipn5WusM/1032">TS</a>]
00:17:13 ◼ ► back and search and replace in my review [<a href="https://overcast.fm/+Ipn5WusM/1033">TS</a>]
00:17:16 ◼ ► Mac os10 with OS 10 it just looks weird [<a href="https://overcast.fm/+Ipn5WusM/1036">TS</a>]
00:17:18 ◼ ► to me looks kind of naked and I'm not [<a href="https://overcast.fm/+Ipn5WusM/1038">TS</a>]
00:17:19 ◼ ► used to it plus and then I can't do a [<a href="https://overcast.fm/+Ipn5WusM/1039">TS</a>]
00:17:21 ◼ ► global search in replace because anytime [<a href="https://overcast.fm/+Ipn5WusM/1041">TS</a>]
00:17:22 ◼ ► I refer to Snow Leopard that was called [<a href="https://overcast.fm/+Ipn5WusM/1042">TS</a>]
00:17:24 ◼ ► Mac OS 10 so I can't call that OS 10 ten [<a href="https://overcast.fm/+Ipn5WusM/1044">TS</a>]
00:17:27 ◼ ► point six absolute Mac OS 10 pin point [<a href="https://overcast.fm/+Ipn5WusM/1047">TS</a>]
00:17:29 ◼ ► six wish I could just make up their mind [<a href="https://overcast.fm/+Ipn5WusM/1049">TS</a>]
00:17:31 ◼ ► as I'm saying do you remember at what [<a href="https://overcast.fm/+Ipn5WusM/1051">TS</a>]
00:17:34 ◼ ► point will not interrupt you do you [<a href="https://overcast.fm/+Ipn5WusM/1054">TS</a>]
00:17:36 ◼ ► remember at what point they stopped [<a href="https://overcast.fm/+Ipn5WusM/1056">TS</a>]
00:17:42 ◼ ► calling them Macintosh and just really [<a href="https://overcast.fm/+Ipn5WusM/1062">TS</a>]
00:17:45 ◼ ► called them Mac's I mean was that from [<a href="https://overcast.fm/+Ipn5WusM/1065">TS</a>]
00:17:47 ◼ ► the very beginning I seem to remember [<a href="https://overcast.fm/+Ipn5WusM/1067">TS</a>]
00:17:49 ◼ ► always just call him Mac but at what [<a href="https://overcast.fm/+Ipn5WusM/1069">TS</a>]
00:17:52 ◼ ► point what point were they not really [<a href="https://overcast.fm/+Ipn5WusM/1072">TS</a>]
00:17:54 ◼ ► pushing that as much at what point did [<a href="https://overcast.fm/+Ipn5WusM/1074">TS</a>]
00:17:56 ◼ ► they start using it on their product I [<a href="https://overcast.fm/+Ipn5WusM/1076">TS</a>]
00:17:58 ◼ ► think the beginning of the end of that [<a href="https://overcast.fm/+Ipn5WusM/1078">TS</a>]
00:18:01 ◼ ► was when the iMac was introduced but for [<a href="https://overcast.fm/+Ipn5WusM/1081">TS</a>]
00:18:04 ◼ ► a long time it was power Macintosh g3 [<a href="https://overcast.fm/+Ipn5WusM/1084">TS</a>]
00:18:06 ◼ ► right power Macintosh g4 I believe it [<a href="https://overcast.fm/+Ipn5WusM/1086">TS</a>]
00:18:09 ◼ ► was also power Macintosh g5 some were a [<a href="https://overcast.fm/+Ipn5WusM/1089">TS</a>]
00:18:12 ◼ ► little bit after that the word Macintosh [<a href="https://overcast.fm/+Ipn5WusM/1092">TS</a>]
00:18:15 ◼ ► spelled out the long way that Apple does [<a href="https://overcast.fm/+Ipn5WusM/1095">TS</a>]
00:18:18 ◼ ► pretty much disappeared and now it's not [<a href="https://overcast.fm/+Ipn5WusM/1098">TS</a>]
00:18:23 ◼ ► certainly and it's hard to even find it [<a href="https://overcast.fm/+Ipn5WusM/1103">TS</a>]
00:18:25 ◼ ► on their website unless you're looking [<a href="https://overcast.fm/+Ipn5WusM/1105">TS</a>]
00:18:26 ◼ ► at an old product so that faded out [<a href="https://overcast.fm/+Ipn5WusM/1106">TS</a>]
00:18:28 ◼ ► fairly recently yeah well I'm wondering [<a href="https://overcast.fm/+Ipn5WusM/1108">TS</a>]
00:18:29 ◼ ► when what was the last machine maybe [<a href="https://overcast.fm/+Ipn5WusM/1109">TS</a>]
00:18:32 ◼ ► somebody can tell us on Twitter what was [<a href="https://overcast.fm/+Ipn5WusM/1112">TS</a>]
00:18:37 ◼ ► chairman today what was the very last [<a href="https://overcast.fm/+Ipn5WusM/1117">TS</a>]
00:18:40 ◼ ► Mac that said Macintosh on it now [<a href="https://overcast.fm/+Ipn5WusM/1120">TS</a>]
00:18:43 ◼ ► actually on the hardware or on the [<a href="https://overcast.fm/+Ipn5WusM/1123">TS</a>]
00:18:46 ◼ ► product materials I can find that out [<a href="https://overcast.fm/+Ipn5WusM/1126">TS</a>]
00:18:48 ◼ ► for you in a couple seconds here so [<a href="https://overcast.fm/+Ipn5WusM/1128">TS</a>]
00:18:50 ◼ ► because I don't want to I don't in the [<a href="https://overcast.fm/+Ipn5WusM/1130">TS</a>]
00:18:52 ◼ ► show not knowing this yeah let's see all [<a href="https://overcast.fm/+Ipn5WusM/1132">TS</a>]
00:18:56 ◼ ► models let's look until the Macintosh [<a href="https://overcast.fm/+Ipn5WusM/1136">TS</a>]
00:18:58 ◼ ► name disappears all the iPods are all [<a href="https://overcast.fm/+Ipn5WusM/1138">TS</a>]
00:19:01 ◼ ► mixed in IMAX IMAX so much for two signs [<a href="https://overcast.fm/+Ipn5WusM/1141">TS</a>]
00:19:10 ◼ ► and there's a sound of somebody else [<a href="https://overcast.fm/+Ipn5WusM/1150">TS</a>]
00:19:12 ◼ ► searching is not the best way to fill [<a href="https://overcast.fm/+Ipn5WusM/1152">TS</a>]
00:19:14 ◼ ► time and I think all right well I'll [<a href="https://overcast.fm/+Ipn5WusM/1154">TS</a>]
00:19:16 ◼ ► look it up and so we do we don't we [<a href="https://overcast.fm/+Ipn5WusM/1156">TS</a>]
00:19:20 ◼ ► don't need Twitter responses is what [<a href="https://overcast.fm/+Ipn5WusM/1160">TS</a>]
00:19:22 ◼ ► you're saying yeah although the chat [<a href="https://overcast.fm/+Ipn5WusM/1162">TS</a>]
00:19:24 ◼ ► room you know that's what the chat room [<a href="https://overcast.fm/+Ipn5WusM/1164">TS</a>]
00:19:25 ◼ ► is for they should I can't look at this [<a href="https://overcast.fm/+Ipn5WusM/1165">TS</a>]
00:19:26 ◼ ► I can't look at in two seconds I know [<a href="https://overcast.fm/+Ipn5WusM/1166">TS</a>]
00:19:27 ◼ ► I'm in it though you're so getting back [<a href="https://overcast.fm/+Ipn5WusM/1167">TS</a>]
00:19:31 ◼ ► to what uh what Gruber was saying about [<a href="https://overcast.fm/+Ipn5WusM/1171">TS</a>]
00:19:36 ◼ ► everything right finally got a chance to [<a href="https://overcast.fm/+Ipn5WusM/1176">TS</a>]
00:19:37 ◼ ► listen to that thing that went around [<a href="https://overcast.fm/+Ipn5WusM/1177">TS</a>]
00:19:41 ◼ ► which was showing Steve Jobs closing [<a href="https://overcast.fm/+Ipn5WusM/1181">TS</a>]
00:19:44 ◼ ► keynote at WWNT 97 yeah did you listen [<a href="https://overcast.fm/+Ipn5WusM/1184">TS</a>]
00:19:47 ◼ ► to that yeah watch them so that was [<a href="https://overcast.fm/+Ipn5WusM/1187">TS</a>]
00:19:52 ◼ ► great to watch and it's great to be [<a href="https://overcast.fm/+Ipn5WusM/1192">TS</a>]
00:19:55 ◼ ► reminded of how different things were [<a href="https://overcast.fm/+Ipn5WusM/1195">TS</a>]
00:19:56 ◼ ► back then like people were listening to [<a href="https://overcast.fm/+Ipn5WusM/1196">TS</a>]
00:19:58 ◼ ► it because they wanted to hear let's [<a href="https://overcast.fm/+Ipn5WusM/1198">TS</a>]
00:20:00 ◼ ► hear how well Steve predicted the future [<a href="https://overcast.fm/+Ipn5WusM/1200">TS</a>]
00:20:03 ◼ ► he was gonna do all these great things [<a href="https://overcast.fm/+Ipn5WusM/1203">TS</a>]
00:20:04 ◼ ► and people laughed at him to look that [<a href="https://overcast.fm/+Ipn5WusM/1204">TS</a>]
00:20:05 ◼ ► he did them and there's a lot of that in [<a href="https://overcast.fm/+Ipn5WusM/1205">TS</a>]
00:20:07 ◼ ► there he outlined a strategy and some [<a href="https://overcast.fm/+Ipn5WusM/1207">TS</a>]
00:20:09 ◼ ► broad strokes of what Apple should do [<a href="https://overcast.fm/+Ipn5WusM/1209">TS</a>]
00:20:11 ◼ ► that sounded ridiculous in the context [<a href="https://overcast.fm/+Ipn5WusM/1211">TS</a>]
00:20:14 ◼ ► of him saying it sounded like who's this [<a href="https://overcast.fm/+Ipn5WusM/1214">TS</a>]
00:20:15 ◼ ► guy who was this blowhard like yeah sure [<a href="https://overcast.fm/+Ipn5WusM/1215">TS</a>]
00:20:17 ◼ ► make that happen and he did it he did it [<a href="https://overcast.fm/+Ipn5WusM/1217">TS</a>]
00:20:19 ◼ ► like beyond even his own expectations [<a href="https://overcast.fm/+Ipn5WusM/1219">TS</a>]
00:20:21 ◼ ► all right but there are other aspects of [<a href="https://overcast.fm/+Ipn5WusM/1221">TS</a>]
00:20:23 ◼ ► it that are so unlike the Steve Jobs an [<a href="https://overcast.fm/+Ipn5WusM/1223">TS</a>]
00:20:25 ◼ ► Apple that we know today in particular I [<a href="https://overcast.fm/+Ipn5WusM/1225">TS</a>]
00:20:27 ◼ ► was thinking about related to the [<a href="https://overcast.fm/+Ipn5WusM/1227">TS</a>]
00:20:29 ◼ ► cloning thing his position on a cloning [<a href="https://overcast.fm/+Ipn5WusM/1229">TS</a>]
00:20:32 ◼ ► like you were if you were to ask any [<a href="https://overcast.fm/+Ipn5WusM/1232">TS</a>]
00:20:33 ◼ ► modern Apple hater you know I have video [<a href="https://overcast.fm/+Ipn5WusM/1233">TS</a>]
00:20:37 ◼ ► Steve Jobs 1997 someone asked about [<a href="https://overcast.fm/+Ipn5WusM/1237">TS</a>]
00:20:39 ◼ ► clones what do you think he said I bet [<a href="https://overcast.fm/+Ipn5WusM/1239">TS</a>]
00:20:41 ◼ ► he said that you're not allowed to clone [<a href="https://overcast.fm/+Ipn5WusM/1241">TS</a>]
00:20:42 ◼ ► at all there'll be no clones and it has [<a href="https://overcast.fm/+Ipn5WusM/1242">TS</a>]
00:20:44 ◼ ► to be closed box and you're going to use [<a href="https://overcast.fm/+Ipn5WusM/1244">TS</a>]
00:20:46 ◼ ► super special screws you can't even open [<a href="https://overcast.fm/+Ipn5WusM/1246">TS</a>]
00:20:48 ◼ ► it up and if anything breaks yet to [<a href="https://overcast.fm/+Ipn5WusM/1248">TS</a>]
00:20:50 ◼ ► throw it in the garbage and buy another [<a href="https://overcast.fm/+Ipn5WusM/1250">TS</a>]
00:20:51 ◼ ► one that was my PC user impression it [<a href="https://overcast.fm/+Ipn5WusM/1251">TS</a>]
00:20:54 ◼ ► was great but if you if you look at what [<a href="https://overcast.fm/+Ipn5WusM/1254">TS</a>]
00:20:57 ◼ ► he actually says what he says it is that [<a href="https://overcast.fm/+Ipn5WusM/1257">TS</a>]
00:20:59 ◼ ► he thinks the cloners at that point that [<a href="https://overcast.fm/+Ipn5WusM/1259">TS</a>]
00:21:03 ◼ ► the clone makers were being given [<a href="https://overcast.fm/+Ipn5WusM/1263">TS</a>]
00:21:04 ◼ ► reference hardware designs from Apple he [<a href="https://overcast.fm/+Ipn5WusM/1264">TS</a>]
00:21:08 ◼ ► reference hardware designs let them [<a href="https://overcast.fm/+Ipn5WusM/1268">TS</a>]
00:21:09 ◼ ► build whatever the heck Hardware they [<a href="https://overcast.fm/+Ipn5WusM/1269">TS</a>]
00:21:10 ◼ ► want they don't need any help from us we [<a href="https://overcast.fm/+Ipn5WusM/1270">TS</a>]
00:21:12 ◼ ► will license them the OS at a price that [<a href="https://overcast.fm/+Ipn5WusM/1272">TS</a>]
00:21:15 ◼ ► we decide is fair and they can build any [<a href="https://overcast.fm/+Ipn5WusM/1275">TS</a>]
00:21:16 ◼ ► hardware they want you know they don't [<a href="https://overcast.fm/+Ipn5WusM/1276">TS</a>]
00:21:18 ◼ ► have to copy our where they can make it [<a href="https://overcast.fm/+Ipn5WusM/1278">TS</a>]
00:21:21 ◼ ► whatever you know but some lets him go [<a href="https://overcast.fm/+Ipn5WusM/1281">TS</a>]
00:21:23 ◼ ► nuts he was not a single Brett the thing [<a href="https://overcast.fm/+Ipn5WusM/1283">TS</a>]
00:21:25 ◼ ► that he said in that thing that was anti [<a href="https://overcast.fm/+Ipn5WusM/1285">TS</a>]
00:21:27 ◼ ► cloning if anything he was more sort of [<a href="https://overcast.fm/+Ipn5WusM/1287">TS</a>]
00:21:29 ◼ ► laissez faire I've just let those guys [<a href="https://overcast.fm/+Ipn5WusM/1289">TS</a>]
00:21:31 ◼ ► do what they want now he was definitely [<a href="https://overcast.fm/+Ipn5WusM/1291">TS</a>]
00:21:32 ◼ ► uh down on Apple losing money what his [<a href="https://overcast.fm/+Ipn5WusM/1292">TS</a>]
00:21:36 ◼ ► big thrust was we're going to charge you [<a href="https://overcast.fm/+Ipn5WusM/1296">TS</a>]
00:21:38 ◼ ► a lot to lies in the Mac OS and in fact [<a href="https://overcast.fm/+Ipn5WusM/1298">TS</a>]
00:21:40 ◼ ► if you only make really expensive [<a href="https://overcast.fm/+Ipn5WusM/1300">TS</a>]
00:21:42 ◼ ► computers we're going to charge you even [<a href="https://overcast.fm/+Ipn5WusM/1302">TS</a>]
00:21:43 ◼ ► more because if you just make really [<a href="https://overcast.fm/+Ipn5WusM/1303">TS</a>]
00:21:45 ◼ ► expensive computers as a high margin [<a href="https://overcast.fm/+Ipn5WusM/1305">TS</a>]
00:21:46 ◼ ► products and you know we have to give [<a href="https://overcast.fm/+Ipn5WusM/1306">TS</a>]
00:21:49 ◼ ► you some motivation to make low margin [<a href="https://overcast.fm/+Ipn5WusM/1309">TS</a>]
00:21:50 ◼ ► products you know we're not going to [<a href="https://overcast.fm/+Ipn5WusM/1310">TS</a>]
00:21:51 ◼ ► just have all the low margin products [<a href="https://overcast.fm/+Ipn5WusM/1311">TS</a>]
00:21:53 ◼ ► and you take all the big high margin [<a href="https://overcast.fm/+Ipn5WusM/1313">TS</a>]
00:21:54 ◼ ► product products and we're going to [<a href="https://overcast.fm/+Ipn5WusM/1314">TS</a>]
00:21:55 ◼ ► structure our licensing to make that [<a href="https://overcast.fm/+Ipn5WusM/1315">TS</a>]
00:21:57 ◼ ► so he was definitely looking out for [<a href="https://overcast.fm/+Ipn5WusM/1317">TS</a>]
00:21:58 ◼ ► number one but he was a hundred percent [<a href="https://overcast.fm/+Ipn5WusM/1318">TS</a>]
00:22:00 ◼ ► on board with the cloning thing and he [<a href="https://overcast.fm/+Ipn5WusM/1320">TS</a>]
00:22:02 ◼ ► was also a hundred percent on board with [<a href="https://overcast.fm/+Ipn5WusM/1322">TS</a>]
00:22:03 ◼ ► Intel it's like if someone wants to make [<a href="https://overcast.fm/+Ipn5WusM/1323">TS</a>]
00:22:08 ◼ ► Rhapsody on Intel I know it was the [<a href="https://overcast.fm/+Ipn5WusM/1328">TS</a>]
00:22:09 ◼ ► wrapper to the arrow too so that's [<a href="https://overcast.fm/+Ipn5WusM/1329">TS</a>]
00:22:11 ◼ ► another that's another strange vestige [<a href="https://overcast.fm/+Ipn5WusM/1331">TS</a>]
00:22:15 ◼ ► of the past most people don't remember [<a href="https://overcast.fm/+Ipn5WusM/1335">TS</a>]
00:22:17 ◼ ► the plan was to take next step and port [<a href="https://overcast.fm/+Ipn5WusM/1337">TS</a>]
00:22:20 ◼ ► it to the Mac pretty much wholesale and [<a href="https://overcast.fm/+Ipn5WusM/1340">TS</a>]
00:22:23 ◼ ► continue to distribute the yellow box [<a href="https://overcast.fm/+Ipn5WusM/1343">TS</a>]
00:22:26 ◼ ► for Windows and other ways of running [<a href="https://overcast.fm/+Ipn5WusM/1346">TS</a>]
00:22:27 ◼ ► your applications on things that weren't [<a href="https://overcast.fm/+Ipn5WusM/1347">TS</a>]
00:22:29 ◼ ► Max and Steve Jobs was 100% down with [<a href="https://overcast.fm/+Ipn5WusM/1349">TS</a>]
00:22:32 ◼ ► that he was like yep go for that that'll [<a href="https://overcast.fm/+Ipn5WusM/1352">TS</a>]
00:22:33 ◼ ► be great didn't happen obviously he made [<a href="https://overcast.fm/+Ipn5WusM/1353">TS</a>]
00:22:37 ◼ ► mention in in the actual QA he said you [<a href="https://overcast.fm/+Ipn5WusM/1357">TS</a>]
00:22:41 ◼ ► know some developer asked about holes in [<a href="https://overcast.fm/+Ipn5WusM/1361">TS</a>]
00:22:45 ◼ ► the product line up that that Steve [<a href="https://overcast.fm/+Ipn5WusM/1365">TS</a>]
00:22:47 ◼ ► thought developers could fill and he [<a href="https://overcast.fm/+Ipn5WusM/1367">TS</a>]
00:22:48 ◼ ► said well you know Adobe and Microsoft [<a href="https://overcast.fm/+Ipn5WusM/1368">TS</a>]
00:22:50 ◼ ► as far as I know haven't signed up to to [<a href="https://overcast.fm/+Ipn5WusM/1370">TS</a>]
00:22:53 ◼ ► port their applications to Rhapsody so [<a href="https://overcast.fm/+Ipn5WusM/1373">TS</a>]
00:22:55 ◼ ► what are you guys waiting for you know [<a href="https://overcast.fm/+Ipn5WusM/1375">TS</a>]
00:22:56 ◼ ► there's no Photoshop on Rhapsody is any [<a href="https://overcast.fm/+Ipn5WusM/1376">TS</a>]
00:22:59 ◼ ► office huge openings for you to become [<a href="https://overcast.fm/+Ipn5WusM/1379">TS</a>]
00:23:02 ◼ ► the next office or Photoshop which is [<a href="https://overcast.fm/+Ipn5WusM/1382">TS</a>]
00:23:04 ◼ ► kind of ridiculous on its face and we [<a href="https://overcast.fm/+Ipn5WusM/1384">TS</a>]
00:23:06 ◼ ► all know how that actually turned out [<a href="https://overcast.fm/+Ipn5WusM/1386">TS</a>]
00:23:07 ◼ ► the Wow it turned out was that Adobe [<a href="https://overcast.fm/+Ipn5WusM/1387">TS</a>]
00:23:10 ◼ ► Microsoft say yeah we're not pouring to [<a href="https://overcast.fm/+Ipn5WusM/1390">TS</a>]
00:23:12 ◼ ► that and apple says okay we'll change [<a href="https://overcast.fm/+Ipn5WusM/1392">TS</a>]
00:23:14 ◼ ► our OS strategy so you so will get your [<a href="https://overcast.fm/+Ipn5WusM/1394">TS</a>]
00:23:16 ◼ ► application so the next year or the year [<a href="https://overcast.fm/+Ipn5WusM/1396">TS</a>]
00:23:18 ◼ ► after he's on stage saying look he's a [<a href="https://overcast.fm/+Ipn5WusM/1398">TS</a>]
00:23:19 ◼ ► version of Photoshop running on carbon [<a href="https://overcast.fm/+Ipn5WusM/1399">TS</a>]
00:23:21 ◼ ► isn't it great so I hope no developers [<a href="https://overcast.fm/+Ipn5WusM/1401">TS</a>]
00:23:23 ◼ ► took his advice and decided to work on [<a href="https://overcast.fm/+Ipn5WusM/1403">TS</a>]
00:23:25 ◼ ► the next Photoshop killer only to have [<a href="https://overcast.fm/+Ipn5WusM/1405">TS</a>]
00:23:27 ◼ ► that entire OS strategy scrapped but but [<a href="https://overcast.fm/+Ipn5WusM/1407">TS</a>]
00:23:29 ◼ ► at least you can say that the next OS [<a href="https://overcast.fm/+Ipn5WusM/1409">TS</a>]
00:23:31 ◼ ► strategy was the last in the long [<a href="https://overcast.fm/+Ipn5WusM/1411">TS</a>]
00:23:33 ◼ ► distinguished line of next-generation [<a href="https://overcast.fm/+Ipn5WusM/1413">TS</a>]
00:23:35 ◼ ► Apple operating system strategies and by [<a href="https://overcast.fm/+Ipn5WusM/1415">TS</a>]
00:23:38 ◼ ► the way I've been told on Twitter by [<a href="https://overcast.fm/+Ipn5WusM/1418">TS</a>]
00:23:40 ◼ ► Dwayne Sibley sabili valve onus is his a [<a href="https://overcast.fm/+Ipn5WusM/1420">TS</a>]
00:23:50 ◼ ► Macintosh g5 was the last model to have [<a href="https://overcast.fm/+Ipn5WusM/1430">TS</a>]
00:23:52 ◼ ► Macintosh in the name as there you go I [<a href="https://overcast.fm/+Ipn5WusM/1432">TS</a>]
00:23:56 ◼ ► was close but I had that that might be [<a href="https://overcast.fm/+Ipn5WusM/1436">TS</a>]
00:23:58 ◼ ► in there Proctor what was the lab be I [<a href="https://overcast.fm/+Ipn5WusM/1438">TS</a>]
00:23:59 ◼ ► don't think does does the does the the [<a href="https://overcast.fm/+Ipn5WusM/1439">TS</a>]
00:24:03 ◼ ► power Mac or the Mac Pros did they [<a href="https://overcast.fm/+Ipn5WusM/1443">TS</a>]
00:24:05 ◼ ► actually have anything printed on them [<a href="https://overcast.fm/+Ipn5WusM/1445">TS</a>]
00:24:07 ◼ ► or the LD where is it print g3 had the [<a href="https://overcast.fm/+Ipn5WusM/1447">TS</a>]
00:24:10 ◼ ► g3 had power Macintosh somewhere on it [<a href="https://overcast.fm/+Ipn5WusM/1450">TS</a>]
00:24:15 ◼ ► certainly the Box did I don't think the [<a href="https://overcast.fm/+Ipn5WusM/1455">TS</a>]
00:24:17 ◼ ► name was printed on the g5 and here [<a href="https://overcast.fm/+Ipn5WusM/1457">TS</a>]
00:24:20 ◼ ► there was a g5 on it maybe it was there [<a href="https://overcast.fm/+Ipn5WusM/1460">TS</a>]
00:24:21 ◼ ► g5 know when they went to the aluminum [<a href="https://overcast.fm/+Ipn5WusM/1461">TS</a>]
00:24:24 ◼ ► chassis though I think I don't think [<a href="https://overcast.fm/+Ipn5WusM/1464">TS</a>]
00:24:26 ◼ ► there was any of that yeah you tell me [<a href="https://overcast.fm/+Ipn5WusM/1466">TS</a>]
00:24:29 ◼ ► someone's printed on the aluminum the [<a href="https://overcast.fm/+Ipn5WusM/1469">TS</a>]
00:24:31 ◼ ► I have the Apple logo on both sides I [<a href="https://overcast.fm/+Ipn5WusM/1471">TS</a>]
00:24:33 ◼ ► think that sets the g3 had a G and a [<a href="https://overcast.fm/+Ipn5WusM/1473">TS</a>]
00:24:35 ◼ ► three underneath the little plexiglass [<a href="https://overcast.fm/+Ipn5WusM/1475">TS</a>]
00:24:37 ◼ ► did you ever have one of those oh this [<a href="https://overcast.fm/+Ipn5WusM/1477">TS</a>]
00:24:40 ◼ ► could be a good segue did you ever have [<a href="https://overcast.fm/+Ipn5WusM/1480">TS</a>]
00:24:42 ◼ ► one of those Windtunnel max the g5 with [<a href="https://overcast.fm/+Ipn5WusM/1482">TS</a>]
00:24:45 ◼ ► no I yeah 35 the wind tunnels were ready [<a href="https://overcast.fm/+Ipn5WusM/1485">TS</a>]
00:24:48 ◼ ► for Round four yeah I had one of those I [<a href="https://overcast.fm/+Ipn5WusM/1488">TS</a>]
00:24:51 ◼ ► had the blue and white g3 which was a [<a href="https://overcast.fm/+Ipn5WusM/1491">TS</a>]
00:24:53 ◼ ► great love that that's my favorite Mac [<a href="https://overcast.fm/+Ipn5WusM/1493">TS</a>]
00:24:55 ◼ ► of all time that lasted me a really long [<a href="https://overcast.fm/+Ipn5WusM/1495">TS</a>]
00:24:57 ◼ ► time and then I skipped the entire g4 [<a href="https://overcast.fm/+Ipn5WusM/1497">TS</a>]
00:25:00 ◼ ► series which was kind of a blessing [<a href="https://overcast.fm/+Ipn5WusM/1500">TS</a>]
00:25:01 ◼ ► because that was just a like the first [<a href="https://overcast.fm/+Ipn5WusM/1501">TS</a>]
00:25:03 ◼ ► g4 us were okay but then they got weird [<a href="https://overcast.fm/+Ipn5WusM/1503">TS</a>]
00:25:05 ◼ ► and evil and jumped right from the g3 [<a href="https://overcast.fm/+Ipn5WusM/1505">TS</a>]
00:25:08 ◼ ► the g5 which was a big upgrade and well [<a href="https://overcast.fm/+Ipn5WusM/1508">TS</a>]
00:25:11 ◼ ► worth it and use that g5 for a long time [<a href="https://overcast.fm/+Ipn5WusM/1511">TS</a>]
00:25:12 ◼ ► but I gotta say this Mac Pro that I have [<a href="https://overcast.fm/+Ipn5WusM/1512">TS</a>]
00:25:14 ◼ ► now is the best tower Mac that I've [<a href="https://overcast.fm/+Ipn5WusM/1514">TS</a>]
00:25:17 ◼ ► owned in terms of just like the things [<a href="https://overcast.fm/+Ipn5WusM/1517">TS</a>]
00:25:20 ◼ ► that I care about you know expandability [<a href="https://overcast.fm/+Ipn5WusM/1520">TS</a>]
00:25:23 ◼ ► noise so far reliability fingers-crossed [<a href="https://overcast.fm/+Ipn5WusM/1523">TS</a>]
00:25:26 ◼ ► ease of getting into and out of it all [<a href="https://overcast.fm/+Ipn5WusM/1526">TS</a>]
00:25:29 ◼ ► that good stuff it's so much quieter [<a href="https://overcast.fm/+Ipn5WusM/1529">TS</a>]
00:25:31 ◼ ► than my Power Mac g5 was has so fewer [<a href="https://overcast.fm/+Ipn5WusM/1531">TS</a>]
00:25:34 ◼ ► many fewer annoying things like that [<a href="https://overcast.fm/+Ipn5WusM/1534">TS</a>]
00:25:37 ◼ ► chirping power supply and you know video [<a href="https://overcast.fm/+Ipn5WusM/1537">TS</a>]
00:25:40 ◼ ► card dying and excessive heat and stuff [<a href="https://overcast.fm/+Ipn5WusM/1540">TS</a>]
00:25:42 ◼ ► like that so I'm really happy with this [<a href="https://overcast.fm/+Ipn5WusM/1542">TS</a>]
00:25:44 ◼ ► one so happy in fact that I'm wondering [<a href="https://overcast.fm/+Ipn5WusM/1544">TS</a>]
00:25:46 ◼ ► like what's going to make me buy another [<a href="https://overcast.fm/+Ipn5WusM/1546">TS</a>]
00:25:47 ◼ ► Mac Pro again we could probably wait [<a href="https://overcast.fm/+Ipn5WusM/1547">TS</a>]
00:25:49 ◼ ► another year or two years before I get [<a href="https://overcast.fm/+Ipn5WusM/1549">TS</a>]
00:25:51 ◼ ► it on a Mac Pro well there's actually [<a href="https://overcast.fm/+Ipn5WusM/1551">TS</a>]
00:25:53 ◼ ► well this could be a segue John into [<a href="https://overcast.fm/+Ipn5WusM/1553">TS</a>]
00:25:55 ◼ ► into this discussion unless you have [<a href="https://overcast.fm/+Ipn5WusM/1555">TS</a>]
00:25:57 ◼ ► more follow-up or anything well no [<a href="https://overcast.fm/+Ipn5WusM/1557">TS</a>]
00:25:59 ◼ ► actually I do have a main topic today if [<a href="https://overcast.fm/+Ipn5WusM/1559">TS</a>]
00:26:01 ◼ ► I can no we can't go into the topic that [<a href="https://overcast.fm/+Ipn5WusM/1561">TS</a>]
00:26:03 ◼ ► I wanted to do go ahead you know no no [<a href="https://overcast.fm/+Ipn5WusM/1563">TS</a>]
00:26:06 ◼ ► hey I usually give you a list of topics [<a href="https://overcast.fm/+Ipn5WusM/1566">TS</a>]
00:26:08 ◼ ► than you pick so I don't you know no I [<a href="https://overcast.fm/+Ipn5WusM/1568">TS</a>]
00:26:09 ◼ ► want your topic that's what the people [<a href="https://overcast.fm/+Ipn5WusM/1569">TS</a>]
00:26:12 ◼ ► want this is your show but what you're [<a href="https://overcast.fm/+Ipn5WusM/1572">TS</a>]
00:26:13 ◼ ► talking it won't be long with me I know [<a href="https://overcast.fm/+Ipn5WusM/1573">TS</a>]
00:26:16 ◼ ► what how long do you have to do you have [<a href="https://overcast.fm/+Ipn5WusM/1576">TS</a>]
00:26:18 ◼ ► a timeline really we got time all right [<a href="https://overcast.fm/+Ipn5WusM/1578">TS</a>]
00:26:22 ◼ ► well they actually will keep me in [<a href="https://overcast.fm/+Ipn5WusM/1582">TS</a>]
00:26:23 ◼ ► suspense before we say it we'd like to [<a href="https://overcast.fm/+Ipn5WusM/1583">TS</a>]
00:26:26 ◼ ► for sponsoring today's episode you know [<a href="https://overcast.fm/+Ipn5WusM/1586">TS</a>]
00:26:28 ◼ ► I love doing this stuff I don't love [<a href="https://overcast.fm/+Ipn5WusM/1588">TS</a>]
00:26:29 ◼ ► invoicing I don't love the accounting [<a href="https://overcast.fm/+Ipn5WusM/1589">TS</a>]
00:26:32 ◼ ► side of the business and freshbooks [<a href="https://overcast.fm/+Ipn5WusM/1592">TS</a>]
00:26:33 ◼ ► makes this incredibly easy what they are [<a href="https://overcast.fm/+Ipn5WusM/1593">TS</a>]
00:26:36 ◼ ► is they're in online invoicing service [<a href="https://overcast.fm/+Ipn5WusM/1596">TS</a>]
00:26:38 ◼ ► it just they save you time they get you [<a href="https://overcast.fm/+Ipn5WusM/1598">TS</a>]
00:26:40 ◼ ► paid faster and they make you look like [<a href="https://overcast.fm/+Ipn5WusM/1600">TS</a>]
00:26:41 ◼ ► a pro it's that simple and getting [<a href="https://overcast.fm/+Ipn5WusM/1601">TS</a>]
00:26:45 ◼ ► do any any kind of invoice and they've [<a href="https://overcast.fm/+Ipn5WusM/1605">TS</a>]
00:26:47 ◼ ► got the workflows down you can do it [<a href="https://overcast.fm/+Ipn5WusM/1607">TS</a>]
00:26:49 ◼ ► recurring invoices you can create new [<a href="https://overcast.fm/+Ipn5WusM/1609">TS</a>]
00:26:51 ◼ ► clients on the fly while you're making a [<a href="https://overcast.fm/+Ipn5WusM/1611">TS</a>]
00:26:53 ◼ ► new invoice all these little things that [<a href="https://overcast.fm/+Ipn5WusM/1613">TS</a>]
00:26:55 ◼ ► are hard to do in every other system are [<a href="https://overcast.fm/+Ipn5WusM/1615">TS</a>]
00:26:58 ◼ ► just simple to do here and you should [<a href="https://overcast.fm/+Ipn5WusM/1618">TS</a>]
00:27:01 ◼ ► really go check it out and here's [<a href="https://overcast.fm/+Ipn5WusM/1621">TS</a>]
00:27:02 ◼ ► another cool thing that they're going to [<a href="https://overcast.fm/+Ipn5WusM/1622">TS</a>]
00:27:03 ◼ ► do for 5x5 letters for listeners of [<a href="https://overcast.fm/+Ipn5WusM/1623">TS</a>]
00:27:05 ◼ ► hypercritical every week they're going [<a href="https://overcast.fm/+Ipn5WusM/1625">TS</a>]
00:27:07 ◼ ► to give away a birthday cake now I've [<a href="https://overcast.fm/+Ipn5WusM/1627">TS</a>]
00:27:08 ◼ ► heard from people who have received [<a href="https://overcast.fm/+Ipn5WusM/1628">TS</a>]
00:27:10 ◼ ► these cakes and they claim that they're [<a href="https://overcast.fm/+Ipn5WusM/1630">TS</a>]
00:27:12 ◼ ► amazing cakes and you could win one just [<a href="https://overcast.fm/+Ipn5WusM/1632">TS</a>]
00:27:14 ◼ ► by when you go there and you sign up for [<a href="https://overcast.fm/+Ipn5WusM/1634">TS</a>]
00:27:16 ◼ ► your free account well it starts free I [<a href="https://overcast.fm/+Ipn5WusM/1636">TS</a>]
00:27:18 ◼ ► think at some point that went you got to [<a href="https://overcast.fm/+Ipn5WusM/1638">TS</a>]
00:27:19 ◼ ► pay something but it's free for a while [<a href="https://overcast.fm/+Ipn5WusM/1639">TS</a>]
00:27:22 ◼ ► when you're signing up there's a place [<a href="https://overcast.fm/+Ipn5WusM/1642">TS</a>]
00:27:25 ◼ ► where it says how'd you hear about us [<a href="https://overcast.fm/+Ipn5WusM/1645">TS</a>]
00:27:26 ◼ ► you type in there hypercritical and/or I [<a href="https://overcast.fm/+Ipn5WusM/1646">TS</a>]
00:27:29 ◼ ► love John siracusa either one of those [<a href="https://overcast.fm/+Ipn5WusM/1649">TS</a>]
00:27:30 ◼ ► will work and they will pick somebody [<a href="https://overcast.fm/+Ipn5WusM/1650">TS</a>]
00:27:33 ◼ ► every week and send them a birthday cake [<a href="https://overcast.fm/+Ipn5WusM/1653">TS</a>]
00:27:36 ◼ ► should go do that at FreshBooks comm ok [<a href="https://overcast.fm/+Ipn5WusM/1656">TS</a>]
00:27:39 ◼ ► now what now what's your topic you know [<a href="https://overcast.fm/+Ipn5WusM/1659">TS</a>]
00:27:42 ◼ ► the key part of that promo is that it's [<a href="https://overcast.fm/+Ipn5WusM/1662">TS</a>]
00:27:44 ◼ ► a birthday cake it's not just a cake [<a href="https://overcast.fm/+Ipn5WusM/1664">TS</a>]
00:27:46 ◼ ► yeah it is a birthless decorated as if [<a href="https://overcast.fm/+Ipn5WusM/1666">TS</a>]
00:27:48 ◼ ► it was a for a birthday but it doesn't [<a href="https://overcast.fm/+Ipn5WusM/1668">TS</a>]
00:27:50 ◼ ► have to be a birthday you don't have to [<a href="https://overcast.fm/+Ipn5WusM/1670">TS</a>]
00:27:51 ◼ ► have it but that's the that's the key [<a href="https://overcast.fm/+Ipn5WusM/1671">TS</a>]
00:27:53 ◼ ► part of that promotion you just had the [<a href="https://overcast.fm/+Ipn5WusM/1673">TS</a>]
00:27:54 ◼ ► cake that's not good you have a birthday [<a href="https://overcast.fm/+Ipn5WusM/1674">TS</a>]
00:27:56 ◼ ► cake now you've got something you're [<a href="https://overcast.fm/+Ipn5WusM/1676">TS</a>]
00:28:03 ◼ ► carryover from WOD Sivas we did a really [<a href="https://overcast.fm/+Ipn5WusM/1683">TS</a>]
00:28:05 ◼ ► long show about WWDC but still so many [<a href="https://overcast.fm/+Ipn5WusM/1685">TS</a>]
00:28:09 ◼ ► things in my mind and never mind all the [<a href="https://overcast.fm/+Ipn5WusM/1689">TS</a>]
00:28:11 ◼ ► stuff that I can't talk about because of [<a href="https://overcast.fm/+Ipn5WusM/1691">TS</a>]
00:28:12 ◼ ► NDA this this is about iCloud which I [<a href="https://overcast.fm/+Ipn5WusM/1692">TS</a>]
00:28:17 ◼ ► know I talked about a lot of the other [<a href="https://overcast.fm/+Ipn5WusM/1697">TS</a>]
00:28:18 ◼ ► thing but that really was the big [<a href="https://overcast.fm/+Ipn5WusM/1698">TS</a>]
00:28:19 ◼ ► announcement it's still and everything [<a href="https://overcast.fm/+Ipn5WusM/1699">TS</a>]
00:28:21 ◼ ► about iCloud is still like stewing in my [<a href="https://overcast.fm/+Ipn5WusM/1701">TS</a>]
00:28:23 ◼ ► mind especially since it's not likely [<a href="https://overcast.fm/+Ipn5WusM/1703">TS</a>]
00:28:24 ◼ ► released in a day and everyone could go [<a href="https://overcast.fm/+Ipn5WusM/1704">TS</a>]
00:28:26 ◼ ► download it it's still like here's what [<a href="https://overcast.fm/+Ipn5WusM/1706">TS</a>]
00:28:28 ◼ ► we're planning on doing and you know [<a href="https://overcast.fm/+Ipn5WusM/1708">TS</a>]
00:28:30 ◼ ► there's some sort of beta access and [<a href="https://overcast.fm/+Ipn5WusM/1710">TS</a>]
00:28:31 ◼ ► there are some API is but we don't know [<a href="https://overcast.fm/+Ipn5WusM/1711">TS</a>]
00:28:33 ◼ ► like in practice what it's like to use [<a href="https://overcast.fm/+Ipn5WusM/1713">TS</a>]
00:28:35 ◼ ► iCloud even developers don't because the [<a href="https://overcast.fm/+Ipn5WusM/1715">TS</a>]
00:28:37 ◼ ► developer stuff they have for you is not [<a href="https://overcast.fm/+Ipn5WusM/1717">TS</a>]
00:28:38 ◼ ► representative what the experience will [<a href="https://overcast.fm/+Ipn5WusM/1718">TS</a>]
00:28:40 ◼ ► when the product is introduced so I'm [<a href="https://overcast.fm/+Ipn5WusM/1720">TS</a>]
00:28:42 ◼ ► still in the mode where I'm thinking [<a href="https://overcast.fm/+Ipn5WusM/1722">TS</a>]
00:28:44 ◼ ► about I'm trying to handicap Apple's [<a href="https://overcast.fm/+Ipn5WusM/1724">TS</a>]
00:28:46 ◼ ► odds like yours again we've talked we've [<a href="https://overcast.fm/+Ipn5WusM/1726">TS</a>]
00:28:48 ◼ ► done past shows about how bad they are [<a href="https://overcast.fm/+Ipn5WusM/1728">TS</a>]
00:28:50 ◼ ► there's online service stuff and iCloud [<a href="https://overcast.fm/+Ipn5WusM/1730">TS</a>]
00:28:53 ◼ ► they said most of the right things but [<a href="https://overcast.fm/+Ipn5WusM/1733">TS</a>]
00:28:58 ◼ ► so one thing I was thinking about is the [<a href="https://overcast.fm/+Ipn5WusM/1738">TS</a>]
00:29:02 ◼ ► nuts and bolts of like I also we've got [<a href="https://overcast.fm/+Ipn5WusM/1742">TS</a>]
00:29:04 ◼ ► of the show so we talked about how I [<a href="https://overcast.fm/+Ipn5WusM/1744">TS</a>]
00:29:05 ◼ ► thought Google's biggest advantage was [<a href="https://overcast.fm/+Ipn5WusM/1745">TS</a>]
00:29:07 ◼ ► their data center operations so I was [<a href="https://overcast.fm/+Ipn5WusM/1747">TS</a>]
00:29:08 ◼ ► thinking about what do the best online [<a href="https://overcast.fm/+Ipn5WusM/1748">TS</a>]
00:29:11 ◼ ► companies do on the server side how do [<a href="https://overcast.fm/+Ipn5WusM/1751">TS</a>]
00:29:15 ◼ ► they operate we're in broad strokes and [<a href="https://overcast.fm/+Ipn5WusM/1755">TS</a>]
00:29:16 ◼ ► specifically how do they make their [<a href="https://overcast.fm/+Ipn5WusM/1756">TS</a>]
00:29:18 ◼ ► online services you know make them work [<a href="https://overcast.fm/+Ipn5WusM/1758">TS</a>]
00:29:21 ◼ ► and so the three ones I picked to to [<a href="https://overcast.fm/+Ipn5WusM/1761">TS</a>]
00:29:23 ◼ ► talk to talk about our Google Facebook [<a href="https://overcast.fm/+Ipn5WusM/1763">TS</a>]
00:29:26 ◼ ► and Amazon and I would say if you had to [<a href="https://overcast.fm/+Ipn5WusM/1766">TS</a>]
00:29:29 ◼ ► pick three of the best online service [<a href="https://overcast.fm/+Ipn5WusM/1769">TS</a>]
00:29:32 ◼ ► companies those would be right up the [<a href="https://overcast.fm/+Ipn5WusM/1772">TS</a>]
00:29:33 ◼ ► top of most people's lists no one's [<a href="https://overcast.fm/+Ipn5WusM/1773">TS</a>]
00:29:34 ◼ ► going to argue you can argue about how [<a href="https://overcast.fm/+Ipn5WusM/1774">TS</a>]
00:29:36 ◼ ► much you like the companies or their [<a href="https://overcast.fm/+Ipn5WusM/1776">TS</a>]
00:29:37 ◼ ► products but if you talk about someone [<a href="https://overcast.fm/+Ipn5WusM/1777">TS</a>]
00:29:38 ◼ ► who has built a business online and has [<a href="https://overcast.fm/+Ipn5WusM/1778">TS</a>]
00:29:41 ◼ ► been successful at scale that's really [<a href="https://overcast.fm/+Ipn5WusM/1781">TS</a>]
00:29:43 ◼ ► what I'm talking about it's a scale [<a href="https://overcast.fm/+Ipn5WusM/1783">TS</a>]
00:29:44 ◼ ► because Google scale Facebook scale [<a href="https://overcast.fm/+Ipn5WusM/1784">TS</a>]
00:29:46 ◼ ► Amazon scale that's the scale that it [<a href="https://overcast.fm/+Ipn5WusM/1786">TS</a>]
00:29:48 ◼ ► seems like Apple wants to work on and [<a href="https://overcast.fm/+Ipn5WusM/1788">TS</a>]
00:29:49 ◼ ► especially if since iCloud is free and [<a href="https://overcast.fm/+Ipn5WusM/1789">TS</a>]
00:29:51 ◼ ► it's going to be integral part of every [<a href="https://overcast.fm/+Ipn5WusM/1791">TS</a>]
00:29:52 ◼ ► device it sells I do you know how many [<a href="https://overcast.fm/+Ipn5WusM/1792">TS</a>]
00:29:54 ◼ ► iPhones are out there tab just like a [<a href="https://overcast.fm/+Ipn5WusM/1794">TS</a>]
00:29:56 ◼ ► hundred million or something but it's [<a href="https://overcast.fm/+Ipn5WusM/1796">TS</a>]
00:29:58 ◼ ► big it's a big number and I would bet [<a href="https://overcast.fm/+Ipn5WusM/1798">TS</a>]
00:30:00 ◼ ► the number of MobileMe subscribers is [<a href="https://overcast.fm/+Ipn5WusM/1800">TS</a>]
00:30:03 ◼ ► you know 1/100 of the number of people [<a href="https://overcast.fm/+Ipn5WusM/1803">TS</a>]
00:30:08 ◼ ► eventually all iOS devices that are [<a href="https://overcast.fm/+Ipn5WusM/1808">TS</a>]
00:30:11 ◼ ► still functioning will be iOS 5 running [<a href="https://overcast.fm/+Ipn5WusM/1811">TS</a>]
00:30:13 ◼ ► iCloud because it's free I'm assuming [<a href="https://overcast.fm/+Ipn5WusM/1813">TS</a>]
00:30:15 ◼ ► everyone will opt into it because why [<a href="https://overcast.fm/+Ipn5WusM/1815">TS</a>]
00:30:16 ◼ ► wouldn't you get all these features [<a href="https://overcast.fm/+Ipn5WusM/1816">TS</a>]
00:30:17 ◼ ► unless you're super paranoid about [<a href="https://overcast.fm/+Ipn5WusM/1817">TS</a>]
00:30:19 ◼ ► privacy which believe me people are not [<a href="https://overcast.fm/+Ipn5WusM/1819">TS</a>]
00:30:20 ◼ ► as evidenced by the popularity of [<a href="https://overcast.fm/+Ipn5WusM/1820">TS</a>]
00:30:23 ◼ ► Facebook so iCloud is going to have to [<a href="https://overcast.fm/+Ipn5WusM/1823">TS</a>]
00:30:26 ◼ ► scale at you know much higher than [<a href="https://overcast.fm/+Ipn5WusM/1826">TS</a>]
00:30:29 ◼ ► anything Apple has ever done with the [<a href="https://overcast.fm/+Ipn5WusM/1829">TS</a>]
00:30:31 ◼ ► possible exception of the iTunes Store [<a href="https://overcast.fm/+Ipn5WusM/1831">TS</a>]
00:30:32 ◼ ► but and everyone throws the iTunes Store [<a href="https://overcast.fm/+Ipn5WusM/1832">TS</a>]
00:30:34 ◼ ► my face when I complained about Apple [<a href="https://overcast.fm/+Ipn5WusM/1834">TS</a>]
00:30:35 ◼ ► being bad at online but the iTunes Store [<a href="https://overcast.fm/+Ipn5WusM/1835">TS</a>]
00:30:38 ◼ ► is perhaps the simplest possible online [<a href="https://overcast.fm/+Ipn5WusM/1838">TS</a>]
00:30:41 ◼ ► service when compared to the things that [<a href="https://overcast.fm/+Ipn5WusM/1841">TS</a>]
00:30:43 ◼ ► like you know Amazon Google and Facebook [<a href="https://overcast.fm/+Ipn5WusM/1843">TS</a>]
00:30:44 ◼ ► do it's almost entirely reads where [<a href="https://overcast.fm/+Ipn5WusM/1844">TS</a>]
00:30:49 ◼ ► catalogue downloading stuff that doesn't [<a href="https://overcast.fm/+Ipn5WusM/1849">TS</a>]
00:30:55 ◼ ► distribution and the only thing you [<a href="https://overcast.fm/+Ipn5WusM/1855">TS</a>]
00:30:57 ◼ ► write are the transactions when you you [<a href="https://overcast.fm/+Ipn5WusM/1857">TS</a>]
00:30:59 ◼ ► know do something that when you purchase [<a href="https://overcast.fm/+Ipn5WusM/1859">TS</a>]
00:31:00 ◼ ► something so it's the simplest possible [<a href="https://overcast.fm/+Ipn5WusM/1860">TS</a>]
00:31:04 ◼ ► complicated with all the CD ends and how [<a href="https://overcast.fm/+Ipn5WusM/1864">TS</a>]
00:31:06 ◼ ► they get this the stuff distributed and [<a href="https://overcast.fm/+Ipn5WusM/1866">TS</a>]
00:31:08 ◼ ► they have the client software I'm not [<a href="https://overcast.fm/+Ipn5WusM/1868">TS</a>]
00:31:09 ◼ ► saying it's easy but compared to an [<a href="https://overcast.fm/+Ipn5WusM/1869">TS</a>]
00:31:12 ◼ ► significant portion of Rights it's much [<a href="https://overcast.fm/+Ipn5WusM/1872">TS</a>]
00:31:15 ◼ ► tougher like think about Facebook where [<a href="https://overcast.fm/+Ipn5WusM/1875">TS</a>]
00:31:16 ◼ ► most people are just browsing Facebook [<a href="https://overcast.fm/+Ipn5WusM/1876">TS</a>]
00:31:18 ◼ ► but it is the expectation that when you [<a href="https://overcast.fm/+Ipn5WusM/1878">TS</a>]
00:31:20 ◼ ► post a little comment or something and [<a href="https://overcast.fm/+Ipn5WusM/1880">TS</a>]
00:31:22 ◼ ► you and you click the button to submit [<a href="https://overcast.fm/+Ipn5WusM/1882">TS</a>]
00:31:24 ◼ ► it when the page loads again you see [<a href="https://overcast.fm/+Ipn5WusM/1884">TS</a>]
00:31:25 ◼ ► your comment and not only do you see it [<a href="https://overcast.fm/+Ipn5WusM/1885">TS</a>]
00:31:26 ◼ ► but other people see it too wouldn't be [<a href="https://overcast.fm/+Ipn5WusM/1886">TS</a>]
00:31:28 ◼ ► acceptable for you to submit the comment [<a href="https://overcast.fm/+Ipn5WusM/1888">TS</a>]
00:31:29 ◼ ► and then they bring you back to the page [<a href="https://overcast.fm/+Ipn5WusM/1889">TS</a>]
00:31:31 ◼ ► and you don't see your comment and then [<a href="https://overcast.fm/+Ipn5WusM/1891">TS</a>]
00:31:32 ◼ ► you reload and you see it but then you [<a href="https://overcast.fm/+Ipn5WusM/1892">TS</a>]
00:31:34 ◼ ► reload again and you don't see it but [<a href="https://overcast.fm/+Ipn5WusM/1894">TS</a>]
00:31:35 ◼ ► then you reload and you know that's the [<a href="https://overcast.fm/+Ipn5WusM/1895">TS</a>]
00:31:36 ◼ ► type of eventual consistency that you [<a href="https://overcast.fm/+Ipn5WusM/1896">TS</a>]
00:31:38 ◼ ► can get away with on things like the [<a href="https://overcast.fm/+Ipn5WusM/1898">TS</a>]
00:31:40 ◼ ► iTunes Store it's like now if not [<a href="https://overcast.fm/+Ipn5WusM/1900">TS</a>]
00:31:42 ◼ ► everyone sees this new album that I [<a href="https://overcast.fm/+Ipn5WusM/1902">TS</a>]
00:31:43 ◼ ► added they'll see it in 5-10 minutes [<a href="https://overcast.fm/+Ipn5WusM/1903">TS</a>]
00:31:45 ◼ ► they'll be fine with a readwrite service [<a href="https://overcast.fm/+Ipn5WusM/1905">TS</a>]
00:31:47 ◼ ► you need to be responsive to changes [<a href="https://overcast.fm/+Ipn5WusM/1907">TS</a>]
00:31:49 ◼ ► immediately and there's no margin for [<a href="https://overcast.fm/+Ipn5WusM/1909">TS</a>]
00:31:52 ◼ ► now you'll see your comment eventually [<a href="https://overcast.fm/+Ipn5WusM/1912">TS</a>]
00:31:54 ◼ ► like once you give them a message and [<a href="https://overcast.fm/+Ipn5WusM/1914">TS</a>]
00:31:56 ◼ ► say you can't appear in ten minutes [<a href="https://overcast.fm/+Ipn5WusM/1916">TS</a>]
00:31:57 ◼ ► you'll be like what the heck when I [<a href="https://overcast.fm/+Ipn5WusM/1917">TS</a>]
00:31:58 ◼ ► submit my comment I want to see it [<a href="https://overcast.fm/+Ipn5WusM/1918">TS</a>]
00:32:00 ◼ ► immediately you know the readwrite [<a href="https://overcast.fm/+Ipn5WusM/1920">TS</a>]
00:32:02 ◼ ► services are much harder especially with [<a href="https://overcast.fm/+Ipn5WusM/1922">TS</a>]
00:32:03 ◼ ► multiple users and concurrency and [<a href="https://overcast.fm/+Ipn5WusM/1923">TS</a>]
00:32:05 ◼ ► making updates appear everywhere doing [<a href="https://overcast.fm/+Ipn5WusM/1925">TS</a>]
00:32:07 ◼ ► minimal updates to two things instead of [<a href="https://overcast.fm/+Ipn5WusM/1927">TS</a>]
00:32:09 ◼ ► updating you know more than you have to [<a href="https://overcast.fm/+Ipn5WusM/1929">TS</a>]
00:32:11 ◼ ► so anyway here's how these companies do [<a href="https://overcast.fm/+Ipn5WusM/1931">TS</a>]
00:32:16 ◼ ► their server-side stuff I'll start with [<a href="https://overcast.fm/+Ipn5WusM/1936">TS</a>]
00:32:17 ◼ ► Google so the first thing that Google [<a href="https://overcast.fm/+Ipn5WusM/1937">TS</a>]
00:32:19 ◼ ► has is they do their own hardware which [<a href="https://overcast.fm/+Ipn5WusM/1939">TS</a>]
00:32:22 ◼ ► sounds crazy but probably won't in in a [<a href="https://overcast.fm/+Ipn5WusM/1942">TS</a>]
00:32:25 ◼ ► few minutes they do that because one of [<a href="https://overcast.fm/+Ipn5WusM/1945">TS</a>]
00:32:28 ◼ ► the significant costs is the electricity [<a href="https://overcast.fm/+Ipn5WusM/1948">TS</a>]
00:32:31 ◼ ► to power the data centers the power the [<a href="https://overcast.fm/+Ipn5WusM/1951">TS</a>]
00:32:32 ◼ ► cooling and everything like that so they [<a href="https://overcast.fm/+Ipn5WusM/1952">TS</a>]
00:32:33 ◼ ► can reduce the power consumption of [<a href="https://overcast.fm/+Ipn5WusM/1953">TS</a>]
00:32:35 ◼ ► their computers and/or the density of [<a href="https://overcast.fm/+Ipn5WusM/1955">TS</a>]
00:32:36 ◼ ► their computers they have to pay less [<a href="https://overcast.fm/+Ipn5WusM/1956">TS</a>]
00:32:38 ◼ ► for cooling to pay less for electricity [<a href="https://overcast.fm/+Ipn5WusM/1958">TS</a>]
00:32:40 ◼ ► and it makes a big dent in the budget [<a href="https://overcast.fm/+Ipn5WusM/1960">TS</a>]
00:32:41 ◼ ► and they just feel like they can design [<a href="https://overcast.fm/+Ipn5WusM/1961">TS</a>]
00:32:44 ◼ ► a custom piece of hardware that is [<a href="https://overcast.fm/+Ipn5WusM/1964">TS</a>]
00:32:46 ◼ ► cheaper and more efficient than they [<a href="https://overcast.fm/+Ipn5WusM/1966">TS</a>]
00:32:50 ◼ ► could get something off the shelf and [<a href="https://overcast.fm/+Ipn5WusM/1970">TS</a>]
00:32:52 ◼ ► Google's big thing also with their [<a href="https://overcast.fm/+Ipn5WusM/1972">TS</a>]
00:32:54 ◼ ► hardware but it's not custom fancy [<a href="https://overcast.fm/+Ipn5WusM/1974">TS</a>]
00:32:56 ◼ ► hardware it's custom crappy hardware [<a href="https://overcast.fm/+Ipn5WusM/1976">TS</a>]
00:32:58 ◼ ► they're all their stuff is built with [<a href="https://overcast.fm/+Ipn5WusM/1978">TS</a>]
00:32:59 ◼ ► the expectation that the hardware will [<a href="https://overcast.fm/+Ipn5WusM/1979">TS</a>]
00:33:01 ◼ ► fail they use crappy commodity discs [<a href="https://overcast.fm/+Ipn5WusM/1981">TS</a>]
00:33:03 ◼ ► off-the-shelf you know pieces for the [<a href="https://overcast.fm/+Ipn5WusM/1983">TS</a>]
00:33:06 ◼ ► CPUs it's not like a really fancy you [<a href="https://overcast.fm/+Ipn5WusM/1986">TS</a>]
00:33:08 ◼ ► know the Sun boxes they used to be the [<a href="https://overcast.fm/+Ipn5WusM/1988">TS</a>]
00:33:09 ◼ ► size of refrigerators and they're across [<a href="https://overcast.fm/+Ipn5WusM/1989">TS</a>]
00:33:11 ◼ ► tens of thousands of dollars and they [<a href="https://overcast.fm/+Ipn5WusM/1991">TS</a>]
00:33:12 ◼ ► were all purple and to cool lights and [<a href="https://overcast.fm/+Ipn5WusM/1992">TS</a>]
00:33:14 ◼ ► um and stuff and there was you know a [<a href="https://overcast.fm/+Ipn5WusM/1994">TS</a>]
00:33:15 ◼ ► custom backplane switching Network [<a href="https://overcast.fm/+Ipn5WusM/1995">TS</a>]
00:33:17 ◼ ► inside connecting the CPUs and all you [<a href="https://overcast.fm/+Ipn5WusM/1997">TS</a>]
00:33:20 ◼ ► know that's not what Google is about [<a href="https://overcast.fm/+Ipn5WusM/2000">TS</a>]
00:33:21 ◼ ► they're about cheap simple commodity [<a href="https://overcast.fm/+Ipn5WusM/2001">TS</a>]
00:33:24 ◼ ► pieces that they assemble maybe they [<a href="https://overcast.fm/+Ipn5WusM/2004">TS</a>]
00:33:26 ◼ ► wanted to you know maybe have a custom [<a href="https://overcast.fm/+Ipn5WusM/2006">TS</a>]
00:33:27 ◼ ► motherboard that they commissioned [<a href="https://overcast.fm/+Ipn5WusM/2007">TS</a>]
00:33:29 ◼ ► someone else to make or whatever but [<a href="https://overcast.fm/+Ipn5WusM/2009">TS</a>]
00:33:30 ◼ ► it's not it's not because it's fancies [<a href="https://overcast.fm/+Ipn5WusM/2010">TS</a>]
00:33:32 ◼ ► because they just want the components [<a href="https://overcast.fm/+Ipn5WusM/2012">TS</a>]
00:33:33 ◼ ► they want everything else it and if they [<a href="https://overcast.fm/+Ipn5WusM/2013">TS</a>]
00:33:34 ◼ ► don't need is removed there's no 5.1 [<a href="https://overcast.fm/+Ipn5WusM/2014">TS</a>]
00:33:36 ◼ ► stereo dolby chip on google's right [<a href="https://overcast.fm/+Ipn5WusM/2016">TS</a>]
00:33:40 ◼ ► off-the-rack dale who knows what's on [<a href="https://overcast.fm/+Ipn5WusM/2020">TS</a>]
00:33:41 ◼ ► that motherboard that you're not going [<a href="https://overcast.fm/+Ipn5WusM/2021">TS</a>]
00:33:42 ◼ ► to be interested in using right so [<a href="https://overcast.fm/+Ipn5WusM/2022">TS</a>]
00:33:45 ◼ ► that's their that's the hardware and [<a href="https://overcast.fm/+Ipn5WusM/2025">TS</a>]
00:33:47 ◼ ► then what they run on top of it is [<a href="https://overcast.fm/+Ipn5WusM/2027">TS</a>]
00:33:49 ◼ ► basically a suite of almost entirely [<a href="https://overcast.fm/+Ipn5WusM/2029">TS</a>]
00:33:50 ◼ ► custom software now they run Linux which [<a href="https://overcast.fm/+Ipn5WusM/2030">TS</a>]
00:33:52 ◼ ► is the basis of all their stuff so [<a href="https://overcast.fm/+Ipn5WusM/2032">TS</a>]
00:33:54 ◼ ► that's not custom that's that's their [<a href="https://overcast.fm/+Ipn5WusM/2034">TS</a>]
00:33:55 ◼ ► commodity operating system but on top of [<a href="https://overcast.fm/+Ipn5WusM/2035">TS</a>]
00:33:57 ◼ ► Linux they run their software that [<a href="https://overcast.fm/+Ipn5WusM/2037">TS</a>]
00:33:59 ◼ ► creates an infrastructure like Linux is [<a href="https://overcast.fm/+Ipn5WusM/2039">TS</a>]
00:34:01 ◼ ► practically the firmware for their stuff [<a href="https://overcast.fm/+Ipn5WusM/2041">TS</a>]
00:34:02 ◼ ► so the big one that everyone's heard of [<a href="https://overcast.fm/+Ipn5WusM/2042">TS</a>]
00:34:04 ◼ ► probably is MapReduce which is a way of [<a href="https://overcast.fm/+Ipn5WusM/2044">TS</a>]
00:34:07 ◼ ► well that MapReduce as a concept is a [<a href="https://overcast.fm/+Ipn5WusM/2047">TS</a>]
00:34:10 ◼ ► way of taking a task and splitting it up [<a href="https://overcast.fm/+Ipn5WusM/2050">TS</a>]
00:34:12 ◼ ► into pieces that can be done in parallel [<a href="https://overcast.fm/+Ipn5WusM/2052">TS</a>]
00:34:13 ◼ ► and MapReduce it within Google is a [<a href="https://overcast.fm/+Ipn5WusM/2053">TS</a>]
00:34:16 ◼ ► framework for doing that across many [<a href="https://overcast.fm/+Ipn5WusM/2056">TS</a>]
00:34:18 ◼ ► computers so you structure your job as a [<a href="https://overcast.fm/+Ipn5WusM/2058">TS</a>]
00:34:20 ◼ ► series of steps that you map step in the [<a href="https://overcast.fm/+Ipn5WusM/2060">TS</a>]
00:34:22 ◼ ► reduce step where you take a bunch of [<a href="https://overcast.fm/+Ipn5WusM/2062">TS</a>]
00:34:24 ◼ ► data and map it to one thing and then [<a href="https://overcast.fm/+Ipn5WusM/2064">TS</a>]
00:34:26 ◼ ► coalesce and so on you can follow the [<a href="https://overcast.fm/+Ipn5WusM/2066">TS</a>]
00:34:27 ◼ ► links in the show notes to see exactly [<a href="https://overcast.fm/+Ipn5WusM/2067">TS</a>]
00:34:29 ◼ ► what Map Reduce this but the bottom line [<a href="https://overcast.fm/+Ipn5WusM/2069">TS</a>]
00:34:34 ◼ ► quote-unquote rephrase your task in [<a href="https://overcast.fm/+Ipn5WusM/2074">TS</a>]
00:34:38 ◼ ► framework will execute your tasks on a [<a href="https://overcast.fm/+Ipn5WusM/2078">TS</a>]
00:34:40 ◼ ► huge amount of data in a short period of [<a href="https://overcast.fm/+Ipn5WusM/2080">TS</a>]
00:34:42 ◼ ► time by spreading it over lots of [<a href="https://overcast.fm/+Ipn5WusM/2082">TS</a>]
00:34:43 ◼ ► computers and it will handle all the [<a href="https://overcast.fm/+Ipn5WusM/2083">TS</a>]
00:34:44 ◼ ► details for you and when an underlying [<a href="https://overcast.fm/+Ipn5WusM/2084">TS</a>]
00:34:48 ◼ ► piece of that is GFS good the Google [<a href="https://overcast.fm/+Ipn5WusM/2088">TS</a>]
00:34:50 ◼ ► file system it's a file system that they [<a href="https://overcast.fm/+Ipn5WusM/2090">TS</a>]
00:34:52 ◼ ► wrote it's a distributed file system [<a href="https://overcast.fm/+Ipn5WusM/2092">TS</a>]
00:34:54 ◼ ► where it's tailored for the needs of [<a href="https://overcast.fm/+Ipn5WusM/2094">TS</a>]
00:34:56 ◼ ► Google where they work with huge huge [<a href="https://overcast.fm/+Ipn5WusM/2096">TS</a>]
00:34:58 ◼ ► files and so like I think the minimum [<a href="https://overcast.fm/+Ipn5WusM/2098">TS</a>]
00:35:00 ◼ ► allocation block in GFS is like 64 [<a href="https://overcast.fm/+Ipn5WusM/2100">TS</a>]
00:35:03 ◼ ► megabytes or something gigantic like [<a href="https://overcast.fm/+Ipn5WusM/2103">TS</a>]
00:35:04 ◼ ► that like you can if you want to make a [<a href="https://overcast.fm/+Ipn5WusM/2104">TS</a>]
00:35:05 ◼ ► file with the letter A and it would be [<a href="https://overcast.fm/+Ipn5WusM/2105">TS</a>]
00:35:06 ◼ ► 64 megabytes or you know actually that [<a href="https://overcast.fm/+Ipn5WusM/2106">TS</a>]
00:35:10 ◼ ► might just be that chunk size and they [<a href="https://overcast.fm/+Ipn5WusM/2110">TS</a>]
00:35:11 ◼ ► have a small thing with it but the point [<a href="https://overcast.fm/+Ipn5WusM/2111">TS</a>]
00:35:12 ◼ ► is it's not like a file system on your [<a href="https://overcast.fm/+Ipn5WusM/2112">TS</a>]
00:35:14 ◼ ► personal computer it's a distributed [<a href="https://overcast.fm/+Ipn5WusM/2114">TS</a>]
00:35:16 ◼ ► file system made for dealing with huge [<a href="https://overcast.fm/+Ipn5WusM/2116">TS</a>]
00:35:17 ◼ ► files across many machines there that [<a href="https://overcast.fm/+Ipn5WusM/2117">TS</a>]
00:35:19 ◼ ► are spread through other data centers [<a href="https://overcast.fm/+Ipn5WusM/2119">TS</a>]
00:35:21 ◼ ► you know and all around the world and [<a href="https://overcast.fm/+Ipn5WusM/2121">TS</a>]
00:35:24 ◼ ► that's what they use to get that to get [<a href="https://overcast.fm/+Ipn5WusM/2124">TS</a>]
00:35:26 ◼ ► and store their data and then on top of [<a href="https://overcast.fm/+Ipn5WusM/2126">TS</a>]
00:35:28 ◼ ► all that they have BigTable which is [<a href="https://overcast.fm/+Ipn5WusM/2128">TS</a>]
00:35:30 ◼ ► kind of like you're going to get kind of [<a href="https://overcast.fm/+Ipn5WusM/2130">TS</a>]
00:35:32 ◼ ► like how you would build a database on [<a href="https://overcast.fm/+Ipn5WusM/2132">TS</a>]
00:35:36 ◼ ► top of those other technologies where [<a href="https://overcast.fm/+Ipn5WusM/2136">TS</a>]
00:35:38 ◼ ► it's kind of like a sequel database I [<a href="https://overcast.fm/+Ipn5WusM/2138">TS</a>]
00:35:40 ◼ ► sequel but it's a way to have structured [<a href="https://overcast.fm/+Ipn5WusM/2140">TS</a>]
00:35:43 ◼ ► data like you instead of just having a [<a href="https://overcast.fm/+Ipn5WusM/2143">TS</a>]
00:35:46 ◼ ► bunch of files that have data in them [<a href="https://overcast.fm/+Ipn5WusM/2146">TS</a>]
00:35:48 ◼ ► this is structured dating you can ask [<a href="https://overcast.fm/+Ipn5WusM/2148">TS</a>]
00:35:50 ◼ ► database type questions like it give me [<a href="https://overcast.fm/+Ipn5WusM/2150">TS</a>]
00:35:51 ◼ ► the record for this person and it will [<a href="https://overcast.fm/+Ipn5WusM/2151">TS</a>]
00:35:53 ◼ ► have the person's name and email address [<a href="https://overcast.fm/+Ipn5WusM/2153">TS</a>]
00:35:55 ◼ ► or whatever that's their database [<a href="https://overcast.fm/+Ipn5WusM/2155">TS</a>]
00:35:58 ◼ ► solution and none of those things [<a href="https://overcast.fm/+Ipn5WusM/2158">TS</a>]
00:36:01 ◼ ► incidentally are available for sale and [<a href="https://overcast.fm/+Ipn5WusM/2161">TS</a>]
00:36:04 ◼ ► none of those things are as far as I [<a href="https://overcast.fm/+Ipn5WusM/2164">TS</a>]
00:36:06 ◼ ► know open source at this point the [<a href="https://overcast.fm/+Ipn5WusM/2166">TS</a>]
00:36:08 ◼ ► amount of time and money and you know [<a href="https://overcast.fm/+Ipn5WusM/2168">TS</a>]
00:36:11 ◼ ► expertise that Google has spent building [<a href="https://overcast.fm/+Ipn5WusM/2171">TS</a>]
00:36:14 ◼ ► this infrastructure it's basically the [<a href="https://overcast.fm/+Ipn5WusM/2174">TS</a>]
00:36:15 ◼ ► largest and most important expanded [<a href="https://overcast.fm/+Ipn5WusM/2175">TS</a>]
00:36:17 ◼ ► technology expenditure the company has [<a href="https://overcast.fm/+Ipn5WusM/2177">TS</a>]
00:36:19 ◼ ► ever made in terms of what they got out [<a href="https://overcast.fm/+Ipn5WusM/2179">TS</a>]
00:36:22 ◼ ► of it because they run their business on [<a href="https://overcast.fm/+Ipn5WusM/2182">TS</a>]
00:36:23 ◼ ► these services and more this probably [<a href="https://overcast.fm/+Ipn5WusM/2183">TS</a>]
00:36:25 ◼ ► ones that we haven't even heard of that [<a href="https://overcast.fm/+Ipn5WusM/2185">TS</a>]
00:36:26 ◼ ► there are probably ones that I haven't [<a href="https://overcast.fm/+Ipn5WusM/2186">TS</a>]
00:36:27 ◼ ► listed and all of them are being revised [<a href="https://overcast.fm/+Ipn5WusM/2187">TS</a>]
00:36:29 ◼ ► GFS I think is still coming up on [<a href="https://overcast.fm/+Ipn5WusM/2189">TS</a>]
00:36:31 ◼ ► version 2 BigTable was a successor to [<a href="https://overcast.fm/+Ipn5WusM/2191">TS</a>]
00:36:34 ◼ ► something else I think and they're [<a href="https://overcast.fm/+Ipn5WusM/2194">TS</a>]
00:36:35 ◼ ► always trying to go beyond that so [<a href="https://overcast.fm/+Ipn5WusM/2195">TS</a>]
00:36:37 ◼ ► they're not they didn't just make these [<a href="https://overcast.fm/+Ipn5WusM/2197">TS</a>]
00:36:38 ◼ ► and then they build their business on [<a href="https://overcast.fm/+Ipn5WusM/2198">TS</a>]
00:36:39 ◼ ► and forget about they're constantly [<a href="https://overcast.fm/+Ipn5WusM/2199">TS</a>]
00:36:40 ◼ ► being revaluated revised and improved [<a href="https://overcast.fm/+Ipn5WusM/2200">TS</a>]
00:36:42 ◼ ► it's kind of a shame they don't share [<a href="https://overcast.fm/+Ipn5WusM/2202">TS</a>]
00:36:44 ◼ ► them but on the other hand like I said I [<a href="https://overcast.fm/+Ipn5WusM/2204">TS</a>]
00:36:47 ◼ ► advantage now Facebook next one another [<a href="https://overcast.fm/+Ipn5WusM/2207">TS</a>]
00:36:51 ◼ ► gigantic company with probably more [<a href="https://overcast.fm/+Ipn5WusM/2211">TS</a>]
00:36:54 ◼ ► users than any other online service but [<a href="https://overcast.fm/+Ipn5WusM/2214">TS</a>]
00:36:56 ◼ ► I think they're up to like I don't wanna [<a href="https://overcast.fm/+Ipn5WusM/2216">TS</a>]
00:36:57 ◼ ► know what they're up to are they into [<a href="https://overcast.fm/+Ipn5WusM/2217">TS</a>]
00:36:58 ◼ ► the billions yet gosh I don't think it's [<a href="https://overcast.fm/+Ipn5WusM/2218">TS</a>]
00:37:01 ◼ ► billions but who knows you know what if [<a href="https://overcast.fm/+Ipn5WusM/2221">TS</a>]
00:37:02 ◼ ► we say it's not a bill if it's not [<a href="https://overcast.fm/+Ipn5WusM/2222">TS</a>]
00:37:04 ◼ ► billions then and yeah the show will be [<a href="https://overcast.fm/+Ipn5WusM/2224">TS</a>]
00:37:06 ◼ ► maybe like five hundred million or [<a href="https://overcast.fm/+Ipn5WusM/2226">TS</a>]
00:37:07 ◼ ► something like that but it's it it's big [<a href="https://overcast.fm/+Ipn5WusM/2227">TS</a>]
00:37:09 ◼ ► right really ah and so what they do in [<a href="https://overcast.fm/+Ipn5WusM/2229">TS</a>]
00:37:12 ◼ ► their data centers is they have custom [<a href="https://overcast.fm/+Ipn5WusM/2232">TS</a>]
00:37:14 ◼ ► hardware to and and unlike Google [<a href="https://overcast.fm/+Ipn5WusM/2234">TS</a>]
00:37:17 ◼ ► they've decided to create this Open [<a href="https://overcast.fm/+Ipn5WusM/2237">TS</a>]
00:37:19 ◼ ► Compute Project which I think we talked [<a href="https://overcast.fm/+Ipn5WusM/2239">TS</a>]
00:37:20 ◼ ► about in the past where they want to [<a href="https://overcast.fm/+Ipn5WusM/2240">TS</a>]
00:37:23 ◼ ► share their design for their custom [<a href="https://overcast.fm/+Ipn5WusM/2243">TS</a>]
00:37:24 ◼ ► hardware in open-source kind of manner [<a href="https://overcast.fm/+Ipn5WusM/2244">TS</a>]
00:37:27 ◼ ► hoping to take advantage of the fact [<a href="https://overcast.fm/+Ipn5WusM/2247">TS</a>]
00:37:31 ◼ ► that they're not Google and so we all [<a href="https://overcast.fm/+Ipn5WusM/2251">TS</a>]
00:37:32 ◼ ► collaborate and work on this open [<a href="https://overcast.fm/+Ipn5WusM/2252">TS</a>]
00:37:34 ◼ ► computing platform hardware design thing [<a href="https://overcast.fm/+Ipn5WusM/2254">TS</a>]
00:37:36 ◼ ► maybe we can compete with Google's [<a href="https://overcast.fm/+Ipn5WusM/2256">TS</a>]
00:37:38 ◼ ► expertise because they kind of got there [<a href="https://overcast.fm/+Ipn5WusM/2258">TS</a>]
00:37:40 ◼ ► first and they have the most experience [<a href="https://overcast.fm/+Ipn5WusM/2260">TS</a>]
00:37:41 ◼ ► they probably have the best people but [<a href="https://overcast.fm/+Ipn5WusM/2261">TS</a>]
00:37:42 ◼ ► we won't have custom hardware to and for [<a href="https://overcast.fm/+Ipn5WusM/2262">TS</a>]
00:37:44 ◼ ► the same exact reasons as Google data [<a href="https://overcast.fm/+Ipn5WusM/2264">TS</a>]
00:37:45 ◼ ► centers are a big part of their cost [<a href="https://overcast.fm/+Ipn5WusM/2265">TS</a>]
00:37:48 ◼ ► possible as small as possible but they [<a href="https://overcast.fm/+Ipn5WusM/2268">TS</a>]
00:37:51 ◼ ► also want to use two cheapest possible [<a href="https://overcast.fm/+Ipn5WusM/2271">TS</a>]
00:37:53 ◼ ► expectation of the harbor is going to [<a href="https://overcast.fm/+Ipn5WusM/2273">TS</a>]
00:37:55 ◼ ► fail so they're not buying super duper [<a href="https://overcast.fm/+Ipn5WusM/2275">TS</a>]
00:37:56 ◼ ► fancy computers that are impossible to [<a href="https://overcast.fm/+Ipn5WusM/2276">TS</a>]
00:37:59 ◼ ► perturb you can yank CPUs out of them [<a href="https://overcast.fm/+Ipn5WusM/2279">TS</a>]
00:38:01 ◼ ► all that running and they don't blink an [<a href="https://overcast.fm/+Ipn5WusM/2281">TS</a>]
00:38:02 ◼ ► eye now they're buying cheap commodity [<a href="https://overcast.fm/+Ipn5WusM/2282">TS</a>]
00:38:03 ◼ ► hardware and building cheap commodity [<a href="https://overcast.fm/+Ipn5WusM/2283">TS</a>]
00:38:05 ◼ ► hardware that just has the features they [<a href="https://overcast.fm/+Ipn5WusM/2285">TS</a>]
00:38:06 ◼ ► need and that it uses the minimal amount [<a href="https://overcast.fm/+Ipn5WusM/2286">TS</a>]
00:38:09 ◼ ► electricity I think Facebook was one [<a href="https://overcast.fm/+Ipn5WusM/2289">TS</a>]
00:38:11 ◼ ► also was looking into using arm CPUs in [<a href="https://overcast.fm/+Ipn5WusM/2291">TS</a>]
00:38:13 ◼ ► the day designer instead of Intel simply [<a href="https://overcast.fm/+Ipn5WusM/2293">TS</a>]
00:38:15 ◼ ► because they use less power everyone's [<a href="https://overcast.fm/+Ipn5WusM/2295">TS</a>]
00:38:17 ◼ ► always making faints in that direction [<a href="https://overcast.fm/+Ipn5WusM/2297">TS</a>]
00:38:18 ◼ ► or it could just be to try to get better [<a href="https://overcast.fm/+Ipn5WusM/2298">TS</a>]
00:38:19 ◼ ► pricing from Intel but I will say and [<a href="https://overcast.fm/+Ipn5WusM/2299">TS</a>]
00:38:23 ◼ ► then on top of that they mostly use PHP [<a href="https://overcast.fm/+Ipn5WusM/2303">TS</a>]
00:38:27 ◼ ► to run their site which is sounds the [<a href="https://overcast.fm/+Ipn5WusM/2307">TS</a>]
00:38:30 ◼ ► same to most people but that's what it [<a href="https://overcast.fm/+Ipn5WusM/2310">TS</a>]
00:38:32 ◼ ► was originally built on and they just [<a href="https://overcast.fm/+Ipn5WusM/2312">TS</a>]
00:38:33 ◼ ► scaled up they just kept it they just [<a href="https://overcast.fm/+Ipn5WusM/2313">TS</a>]
00:38:34 ◼ ► kept it there yeah well they didn't just [<a href="https://overcast.fm/+Ipn5WusM/2314">TS</a>]
00:38:36 ◼ ► keep it as is they what they did is they [<a href="https://overcast.fm/+Ipn5WusM/2316">TS</a>]
00:38:39 ◼ ► built a PHP compiler or it takes PHP and [<a href="https://overcast.fm/+Ipn5WusM/2319">TS</a>]
00:38:42 ◼ ► transforms into C++ and then compiles it [<a href="https://overcast.fm/+Ipn5WusM/2322">TS</a>]
00:38:44 ◼ ► which is a tremendous boost in speed and [<a href="https://overcast.fm/+Ipn5WusM/2324">TS</a>]
00:38:47 ◼ ► is sort of the cornerstone of what makes [<a href="https://overcast.fm/+Ipn5WusM/2327">TS</a>]
00:38:49 ◼ ► Facebook actually work there's some good [<a href="https://overcast.fm/+Ipn5WusM/2329">TS</a>]
00:38:51 ◼ ► presentations on this in the web I [<a href="https://overcast.fm/+Ipn5WusM/2331">TS</a>]
00:38:52 ◼ ► should have found something for the show [<a href="https://overcast.fm/+Ipn5WusM/2332">TS</a>]
00:38:53 ◼ ► notes I'm not sure I'll be able to again [<a href="https://overcast.fm/+Ipn5WusM/2333">TS</a>]
00:38:54 ◼ ► but one of them was talking about how [<a href="https://overcast.fm/+Ipn5WusM/2334">TS</a>]
00:38:56 ◼ ► all of Facebook basically ends up being [<a href="https://overcast.fm/+Ipn5WusM/2336">TS</a>]
00:38:59 ◼ ► one compiled executable like that's [<a href="https://overcast.fm/+Ipn5WusM/2339">TS</a>]
00:39:02 ◼ ► Facebook that like they take all the the [<a href="https://overcast.fm/+Ipn5WusM/2342">TS</a>]
00:39:04 ◼ ► reams and reams of PHP code and all that [<a href="https://overcast.fm/+Ipn5WusM/2344">TS</a>]
00:39:06 ◼ ► stuff and they hate what they get out of [<a href="https://overcast.fm/+Ipn5WusM/2346">TS</a>]
00:39:07 ◼ ► it is an executable that is Facebook and [<a href="https://overcast.fm/+Ipn5WusM/2347">TS</a>]
00:39:09 ◼ ► you know it's recompiled and rebuilt [<a href="https://overcast.fm/+Ipn5WusM/2349">TS</a>]
00:39:11 ◼ ► like every night or whenever they do [<a href="https://overcast.fm/+Ipn5WusM/2351">TS</a>]
00:39:12 ◼ ► release and stuff but it's strange to [<a href="https://overcast.fm/+Ipn5WusM/2352">TS</a>]
00:39:14 ◼ ► think of one of the biggest sites if not [<a href="https://overcast.fm/+Ipn5WusM/2354">TS</a>]
00:39:15 ◼ ► the biggest website of the internet [<a href="https://overcast.fm/+Ipn5WusM/2355">TS</a>]
00:39:16 ◼ ► being a compiled c++ executable so [<a href="https://overcast.fm/+Ipn5WusM/2356">TS</a>]
00:39:20 ◼ ► usually you're saying that when people [<a href="https://overcast.fm/+Ipn5WusM/2360">TS</a>]
00:39:21 ◼ ► want to go and create a you know a [<a href="https://overcast.fm/+Ipn5WusM/2361">TS</a>]
00:39:24 ◼ ► designers engineers whoever sitting [<a href="https://overcast.fm/+Ipn5WusM/2364">TS</a>]
00:39:26 ◼ ► inside Facebook they want to go and sit [<a href="https://overcast.fm/+Ipn5WusM/2366">TS</a>]
00:39:28 ◼ ► down and say oh I'm adding a new feature [<a href="https://overcast.fm/+Ipn5WusM/2368">TS</a>]
00:39:29 ◼ ► they're writing it in PHP and then it [<a href="https://overcast.fm/+Ipn5WusM/2369">TS</a>]
00:39:32 ◼ ► compiles down to c plus plus or to c or [<a href="https://overcast.fm/+Ipn5WusM/2372">TS</a>]
00:39:35 ◼ ► whatever from that yeah why not just why [<a href="https://overcast.fm/+Ipn5WusM/2375">TS</a>]
00:39:39 ◼ ► not just hire seed of programmers [<a href="https://overcast.fm/+Ipn5WusM/2379">TS</a>]
00:39:41 ◼ ► because that would just take too long to [<a href="https://overcast.fm/+Ipn5WusM/2381">TS</a>]
00:39:43 ◼ ► write I mean the same reason you want to [<a href="https://overcast.fm/+Ipn5WusM/2383">TS</a>]
00:39:45 ◼ ► write a high level language they're [<a href="https://overcast.fm/+Ipn5WusM/2385">TS</a>]
00:39:46 ◼ ► writing in PHP they don't want to worry [<a href="https://overcast.fm/+Ipn5WusM/2386">TS</a>]
00:39:47 ◼ ► about pointers and allocations and you [<a href="https://overcast.fm/+Ipn5WusM/2387">TS</a>]
00:39:49 ◼ ► know unicode strings and stuff like that [<a href="https://overcast.fm/+Ipn5WusM/2389">TS</a>]
00:39:52 ◼ ► THP handles that for them marco should [<a href="https://overcast.fm/+Ipn5WusM/2392">TS</a>]
00:39:56 ◼ ► you know that it's not a secret if you [<a href="https://overcast.fm/+Ipn5WusM/2396">TS</a>]
00:39:58 ◼ ► google for this will be in the show [<a href="https://overcast.fm/+Ipn5WusM/2398">TS</a>]
00:39:59 ◼ ► notes but hip hop for PHP it's a source [<a href="https://overcast.fm/+Ipn5WusM/2399">TS</a>]
00:40:02 ◼ ► code transformer for PHP but it's they [<a href="https://overcast.fm/+Ipn5WusM/2402">TS</a>]
00:40:04 ◼ ► did they open source that is that out [<a href="https://overcast.fm/+Ipn5WusM/2404">TS</a>]
00:40:07 ◼ ► it is open source yeah it is it's under [<a href="https://overcast.fm/+Ipn5WusM/2407">TS</a>]
00:40:10 ◼ ► the PHP license now how useful this is [<a href="https://overcast.fm/+Ipn5WusM/2410">TS</a>]
00:40:13 ◼ ► to anyone else but like this is this is [<a href="https://overcast.fm/+Ipn5WusM/2413">TS</a>]
00:40:15 ◼ ► was done years ago and it's kind of what [<a href="https://overcast.fm/+Ipn5WusM/2415">TS</a>]
00:40:16 ◼ ► allows them to scale up like that so so [<a href="https://overcast.fm/+Ipn5WusM/2416">TS</a>]
00:40:20 ◼ ► something that period that existed [<a href="https://overcast.fm/+Ipn5WusM/2420">TS</a>]
00:40:21 ◼ ► before but they've you know moved beyond [<a href="https://overcast.fm/+Ipn5WusM/2421">TS</a>]
00:40:24 ◼ ► with it they've gone beyond just the [<a href="https://overcast.fm/+Ipn5WusM/2424">TS</a>]
00:40:25 ◼ ► user PHP now they're doing something [<a href="https://overcast.fm/+Ipn5WusM/2425">TS</a>]
00:40:26 ◼ ► very different with it they also have [<a href="https://overcast.fm/+Ipn5WusM/2426">TS</a>]
00:40:28 ◼ ► something called thrift which is a sort [<a href="https://overcast.fm/+Ipn5WusM/2428">TS</a>]
00:40:33 ◼ ► procedural crawl interfaces basically [<a href="https://overcast.fm/+Ipn5WusM/2433">TS</a>]
00:40:36 ◼ ► sending messages from one machine to [<a href="https://overcast.fm/+Ipn5WusM/2436">TS</a>]
00:40:40 ◼ ► type of thing again because of they're [<a href="https://overcast.fm/+Ipn5WusM/2440">TS</a>]
00:40:42 ◼ ► in data center spread all over the place [<a href="https://overcast.fm/+Ipn5WusM/2442">TS</a>]
00:40:47 ◼ ► actually use at work which is really [<a href="https://overcast.fm/+Ipn5WusM/2447">TS</a>]
00:40:48 ◼ ► neat it's a distributed logging service [<a href="https://overcast.fm/+Ipn5WusM/2448">TS</a>]
00:40:50 ◼ ► so that you can have all the machines [<a href="https://overcast.fm/+Ipn5WusM/2450">TS</a>]
00:40:53 ◼ ► log through scribe and the results of [<a href="https://overcast.fm/+Ipn5WusM/2453">TS</a>]
00:40:57 ◼ ► that logging are collected and routed [<a href="https://overcast.fm/+Ipn5WusM/2457">TS</a>]
00:40:59 ◼ ► according to you know series of traffic [<a href="https://overcast.fm/+Ipn5WusM/2459">TS</a>]
00:41:01 ◼ ► Direction rules eventually landing in a [<a href="https://overcast.fm/+Ipn5WusM/2461">TS</a>]
00:41:03 ◼ ► few repositories and it's much better [<a href="https://overcast.fm/+Ipn5WusM/2463">TS</a>]
00:41:06 ◼ ► than having each individual machine log [<a href="https://overcast.fm/+Ipn5WusM/2466">TS</a>]
00:41:07 ◼ ► locally because then you're worried [<a href="https://overcast.fm/+Ipn5WusM/2467">TS</a>]
00:41:09 ◼ ► about running out disk space for logs [<a href="https://overcast.fm/+Ipn5WusM/2469">TS</a>]
00:41:10 ◼ ► and get us Emily rotating the logs or [<a href="https://overcast.fm/+Ipn5WusM/2470">TS</a>]
00:41:11 ◼ ► you have to have something going from [<a href="https://overcast.fm/+Ipn5WusM/2471">TS</a>]
00:41:12 ◼ ► each machine and collecting logs and [<a href="https://overcast.fm/+Ipn5WusM/2472">TS</a>]
00:41:14 ◼ ► then truncating them and it's just a [<a href="https://overcast.fm/+Ipn5WusM/2474">TS</a>]
00:41:16 ◼ ► pain but if you have network logging [<a href="https://overcast.fm/+Ipn5WusM/2476">TS</a>]
00:41:18 ◼ ► then what happens with it is a network [<a href="https://overcast.fm/+Ipn5WusM/2478">TS</a>]
00:41:20 ◼ ► glitch or you know you get disconnected [<a href="https://overcast.fm/+Ipn5WusM/2480">TS</a>]
00:41:22 ◼ ► or the network partitions at some point [<a href="https://overcast.fm/+Ipn5WusM/2482">TS</a>]
00:41:24 ◼ ► you lose all those logging things [<a href="https://overcast.fm/+Ipn5WusM/2484">TS</a>]
00:41:25 ◼ ► subscribe is neat because it will do it [<a href="https://overcast.fm/+Ipn5WusM/2485">TS</a>]
00:41:27 ◼ ► will do store-and-forward if it can't [<a href="https://overcast.fm/+Ipn5WusM/2487">TS</a>]
00:41:28 ◼ ► talk to the network service that it [<a href="https://overcast.fm/+Ipn5WusM/2488">TS</a>]
00:41:29 ◼ ► wants to log to it will start logging [<a href="https://overcast.fm/+Ipn5WusM/2489">TS</a>]
00:41:31 ◼ ► locally and when the network thing comes [<a href="https://overcast.fm/+Ipn5WusM/2491">TS</a>]
00:41:33 ◼ ► back up it will take what it's pulled [<a href="https://overcast.fm/+Ipn5WusM/2493">TS</a>]
00:41:34 ◼ ► locally and shove it back out very neat [<a href="https://overcast.fm/+Ipn5WusM/2494">TS</a>]
00:41:37 ◼ ► and then you can imagine why that would [<a href="https://overcast.fm/+Ipn5WusM/2497">TS</a>]
00:41:38 ◼ ► be useful for a company like Facebook [<a href="https://overcast.fm/+Ipn5WusM/2498">TS</a>]
00:41:40 ◼ ► with tons of servers all over the place [<a href="https://overcast.fm/+Ipn5WusM/2500">TS</a>]
00:41:41 ◼ ► and that's released as open source as [<a href="https://overcast.fm/+Ipn5WusM/2501">TS</a>]
00:41:43 ◼ ► well so custom hardware and a bunch of [<a href="https://overcast.fm/+Ipn5WusM/2503">TS</a>]
00:41:46 ◼ ► custom infrastructure and now finally [<a href="https://overcast.fm/+Ipn5WusM/2506">TS</a>]
00:41:48 ◼ ► Amazon I tried to Google this and I [<a href="https://overcast.fm/+Ipn5WusM/2508">TS</a>]
00:41:51 ◼ ► couldn't tell as far as I can tell [<a href="https://overcast.fm/+Ipn5WusM/2511">TS</a>]
00:41:52 ◼ ► Amazon may be using stock hardware or if [<a href="https://overcast.fm/+Ipn5WusM/2512">TS</a>]
00:41:55 ◼ ► they're using custom hardware they [<a href="https://overcast.fm/+Ipn5WusM/2515">TS</a>]
00:41:56 ◼ ► aren't talking about it but Amazon has [<a href="https://overcast.fm/+Ipn5WusM/2516">TS</a>]
00:42:00 ◼ ► its own set of web services this s3 for [<a href="https://overcast.fm/+Ipn5WusM/2520">TS</a>]
00:42:03 ◼ ► storage which is a generic content [<a href="https://overcast.fm/+Ipn5WusM/2523">TS</a>]
00:42:08 ◼ ► you know massively distributed a lots of [<a href="https://overcast.fm/+Ipn5WusM/2528">TS</a>]
00:42:10 ◼ ► other services are built in history [<a href="https://overcast.fm/+Ipn5WusM/2530">TS</a>]
00:42:11 ◼ ► because they sell it this is this is [<a href="https://overcast.fm/+Ipn5WusM/2531">TS</a>]
00:42:13 ◼ ► Amazon's thing that Amazon said look we [<a href="https://overcast.fm/+Ipn5WusM/2533">TS</a>]
00:42:15 ◼ ► have to build these services to have the [<a href="https://overcast.fm/+Ipn5WusM/2535">TS</a>]
00:42:16 ◼ ► world's biggest e-commerce site to [<a href="https://overcast.fm/+Ipn5WusM/2536">TS</a>]
00:42:19 ◼ ► recoup the cost of building the services [<a href="https://overcast.fm/+Ipn5WusM/2539">TS</a>]
00:42:21 ◼ ► resell them because you know we think [<a href="https://overcast.fm/+Ipn5WusM/2541">TS</a>]
00:42:22 ◼ ► they're great I think that was a great [<a href="https://overcast.fm/+Ipn5WusM/2542">TS</a>]
00:42:23 ◼ ► plan because when you make something for [<a href="https://overcast.fm/+Ipn5WusM/2543">TS</a>]
00:42:25 ◼ ► sale as a product you will make it [<a href="https://overcast.fm/+Ipn5WusM/2545">TS</a>]
00:42:28 ◼ ► better than if it's internal only anyone [<a href="https://overcast.fm/+Ipn5WusM/2548">TS</a>]
00:42:30 ◼ ► who's ever worked at a company writing [<a href="https://overcast.fm/+Ipn5WusM/2550">TS</a>]
00:42:31 ◼ ► software knows that the tool is written [<a href="https://overcast.fm/+Ipn5WusM/2551">TS</a>]
00:42:34 ◼ ► for only for internal use by the company [<a href="https://overcast.fm/+Ipn5WusM/2554">TS</a>]
00:42:36 ◼ ► are the worst tools ever well you know [<a href="https://overcast.fm/+Ipn5WusM/2556">TS</a>]
00:42:39 ◼ ► customers you can't get away with the [<a href="https://overcast.fm/+Ipn5WusM/2559">TS</a>]
00:42:40 ◼ ► crap you can get away with with an [<a href="https://overcast.fm/+Ipn5WusM/2560">TS</a>]
00:42:41 ◼ ► internal customer because of a guy down [<a href="https://overcast.fm/+Ipn5WusM/2561">TS</a>]
00:42:42 ◼ ► you know on the other row complains [<a href="https://overcast.fm/+Ipn5WusM/2562">TS</a>]
00:42:44 ◼ ► about something you just go over there [<a href="https://overcast.fm/+Ipn5WusM/2564">TS</a>]
00:42:45 ◼ ► and say oh here's a workaround for you [<a href="https://overcast.fm/+Ipn5WusM/2565">TS</a>]
00:42:47 ◼ ► or just be quiet I'll get to it when I [<a href="https://overcast.fm/+Ipn5WusM/2567">TS</a>]
00:42:48 ◼ ► can but the customer complains you know [<a href="https://overcast.fm/+Ipn5WusM/2568">TS</a>]
00:42:50 ◼ ► you change your software so they made [<a href="https://overcast.fm/+Ipn5WusM/2570">TS</a>]
00:42:52 ◼ ► all their internal tools available or [<a href="https://overcast.fm/+Ipn5WusM/2572">TS</a>]
00:42:55 ◼ ► most of the internal tools available as [<a href="https://overcast.fm/+Ipn5WusM/2575">TS</a>]
00:42:57 ◼ ► external products and I'm sure that made [<a href="https://overcast.fm/+Ipn5WusM/2577">TS</a>]
00:42:58 ◼ ► those products way way better than they [<a href="https://overcast.fm/+Ipn5WusM/2578">TS</a>]
00:43:00 ◼ ► would have possibly been so Amazon uses [<a href="https://overcast.fm/+Ipn5WusM/2580">TS</a>]
00:43:03 ◼ ► s3 internally but s3 is also a service [<a href="https://overcast.fm/+Ipn5WusM/2583">TS</a>]
00:43:05 ◼ ► that they sell to you and they make [<a href="https://overcast.fm/+Ipn5WusM/2585">TS</a>]
00:43:06 ◼ ► money out and I'm sure like for example [<a href="https://overcast.fm/+Ipn5WusM/2586">TS</a>]
00:43:07 ◼ ► Dropbox is based on s3 drop buck doesn't [<a href="https://overcast.fm/+Ipn5WusM/2587">TS</a>]
00:43:09 ◼ ► do its own storage it uses s3 for [<a href="https://overcast.fm/+Ipn5WusM/2589">TS</a>]
00:43:11 ◼ ► storage and then Amazon also has ec2 [<a href="https://overcast.fm/+Ipn5WusM/2591">TS</a>]
00:43:14 ◼ ► which is their Amazon Elastic Compute [<a href="https://overcast.fm/+Ipn5WusM/2594">TS</a>]
00:43:16 ◼ ► cloud where it's sort of like dynamic [<a href="https://overcast.fm/+Ipn5WusM/2596">TS</a>]
00:43:19 ◼ ► provisioning of hardware based on your [<a href="https://overcast.fm/+Ipn5WusM/2599">TS</a>]
00:43:20 ◼ ► needs so you you can design sort of a VM [<a href="https://overcast.fm/+Ipn5WusM/2600">TS</a>]
00:43:23 ◼ ► or you know a machine image and said [<a href="https://overcast.fm/+Ipn5WusM/2603">TS</a>]
00:43:27 ◼ ► machines to run my products and as your [<a href="https://overcast.fm/+Ipn5WusM/2607">TS</a>]
00:43:29 ◼ ► traffic increases for example you can [<a href="https://overcast.fm/+Ipn5WusM/2609">TS</a>]
00:43:31 ◼ ► expand out to have okay now you have a [<a href="https://overcast.fm/+Ipn5WusM/2611">TS</a>]
00:43:33 ◼ ► bunch more servers and when your traffic [<a href="https://overcast.fm/+Ipn5WusM/2613">TS</a>]
00:43:34 ◼ ► decreases we will take those servers [<a href="https://overcast.fm/+Ipn5WusM/2614">TS</a>]
00:43:35 ◼ ► away and use the hardware for somebody [<a href="https://overcast.fm/+Ipn5WusM/2615">TS</a>]
00:43:37 ◼ ► that's what's elastic about it it's [<a href="https://overcast.fm/+Ipn5WusM/2617">TS</a>]
00:43:38 ◼ ► growing and shrinking I guess here you [<a href="https://overcast.fm/+Ipn5WusM/2618">TS</a>]
00:43:40 ◼ ► know so that let's Amazon make effective [<a href="https://overcast.fm/+Ipn5WusM/2620">TS</a>]
00:43:43 ◼ ► customer not pay for hardware they're [<a href="https://overcast.fm/+Ipn5WusM/2623">TS</a>]
00:43:45 ◼ ► not using in theory and I thought I read [<a href="https://overcast.fm/+Ipn5WusM/2625">TS</a>]
00:43:49 ◼ ► it again could not find this on Google I [<a href="https://overcast.fm/+Ipn5WusM/2629">TS</a>]
00:43:51 ◼ ► thought I read that very recently [<a href="https://overcast.fm/+Ipn5WusM/2631">TS</a>]
00:43:56 ◼ ► decommissioned the last non ec2 server [<a href="https://overcast.fm/+Ipn5WusM/2636">TS</a>]
00:43:58 ◼ ► running the actual amazon.com website in [<a href="https://overcast.fm/+Ipn5WusM/2638">TS</a>]
00:44:01 ◼ ► other words amazon.com I know before ec2 [<a href="https://overcast.fm/+Ipn5WusM/2641">TS</a>]
00:44:03 ◼ ► existed it was running on these custom [<a href="https://overcast.fm/+Ipn5WusM/2643">TS</a>]
00:44:05 ◼ ► servers and stuff and they made ec2 when [<a href="https://overcast.fm/+Ipn5WusM/2645">TS</a>]
00:44:07 ◼ ► they've been migrating Amazon icon bit [<a href="https://overcast.fm/+Ipn5WusM/2647">TS</a>]
00:44:09 ◼ ► by bit to ease too and supposedly [<a href="https://overcast.fm/+Ipn5WusM/2649">TS</a>]
00:44:12 ◼ ► amazon.com the actual flagship product [<a href="https://overcast.fm/+Ipn5WusM/2652">TS</a>]
00:44:14 ◼ ► is running on ec2 Amazon's web service [<a href="https://overcast.fm/+Ipn5WusM/2654">TS</a>]
00:44:17 ◼ ► you know computing things they sell so [<a href="https://overcast.fm/+Ipn5WusM/2657">TS</a>]
00:44:20 ◼ ► they've done different they've all these [<a href="https://overcast.fm/+Ipn5WusM/2660">TS</a>]
00:44:22 ◼ ► threes companies taking different paths [<a href="https://overcast.fm/+Ipn5WusM/2662">TS</a>]
00:44:23 ◼ ► but Amazon has built its infrastructure [<a href="https://overcast.fm/+Ipn5WusM/2663">TS</a>]
00:44:26 ◼ ► and also decided to sell it Google has [<a href="https://overcast.fm/+Ipn5WusM/2666">TS</a>]
00:44:28 ◼ ► built its infrastructure and jealously [<a href="https://overcast.fm/+Ipn5WusM/2668">TS</a>]
00:44:29 ◼ ► guards it and Facebook is kind of in the [<a href="https://overcast.fm/+Ipn5WusM/2669">TS</a>]
00:44:31 ◼ ► middle where they took stuff that other [<a href="https://overcast.fm/+Ipn5WusM/2671">TS</a>]
00:44:35 ◼ ► use but they've also built some stuff [<a href="https://overcast.fm/+Ipn5WusM/2675">TS</a>]
00:44:36 ◼ ► internally and released it as open [<a href="https://overcast.fm/+Ipn5WusM/2676">TS</a>]
00:44:37 ◼ ► source and two of them are confirmed to [<a href="https://overcast.fm/+Ipn5WusM/2677">TS</a>]
00:44:40 ◼ ► be using completely custom hardware and [<a href="https://overcast.fm/+Ipn5WusM/2680">TS</a>]
00:44:42 ◼ ► Amazon we don't know now this little [<a href="https://overcast.fm/+Ipn5WusM/2682">TS</a>]
00:44:45 ◼ ► tour of online services that that are [<a href="https://overcast.fm/+Ipn5WusM/2685">TS</a>]
00:44:48 ◼ ► successful at scale is meant to be in [<a href="https://overcast.fm/+Ipn5WusM/2688">TS</a>]
00:44:51 ◼ ► contrast to what we know of the iCloud [<a href="https://overcast.fm/+Ipn5WusM/2691">TS</a>]
00:44:53 ◼ ► strategy and the iCloud data centers and [<a href="https://overcast.fm/+Ipn5WusM/2693">TS</a>]
00:44:55 ◼ ► what we know about the alcohol dynastars [<a href="https://overcast.fm/+Ipn5WusM/2695">TS</a>]
00:44:56 ◼ ► is very little you know about the [<a href="https://overcast.fm/+Ipn5WusM/2696">TS</a>]
00:44:57 ◼ ► building in North Carolina which is [<a href="https://overcast.fm/+Ipn5WusM/2697">TS</a>]
00:44:59 ◼ ► fancy and wonderful and we know about [<a href="https://overcast.fm/+Ipn5WusM/2699">TS</a>]
00:45:01 ◼ ► their tax breaks and whatever else [<a href="https://overcast.fm/+Ipn5WusM/2701">TS</a>]
00:45:02 ◼ ► people wanted to report on about I think [<a href="https://overcast.fm/+Ipn5WusM/2702">TS</a>]
00:45:03 ◼ ► they showed just one picture of it [<a href="https://overcast.fm/+Ipn5WusM/2703">TS</a>]
00:45:05 ◼ ► during the keynote yeah they should all [<a href="https://overcast.fm/+Ipn5WusM/2705">TS</a>]
00:45:07 ◼ ► right so in the keynote and other times [<a href="https://overcast.fm/+Ipn5WusM/2707">TS</a>]
00:45:08 ◼ ► I think even before that they showed PR [<a href="https://overcast.fm/+Ipn5WusM/2708">TS</a>]
00:45:11 ◼ ► photos obviously professionally taken by [<a href="https://overcast.fm/+Ipn5WusM/2711">TS</a>]
00:45:13 ◼ ► apples photography people from inside [<a href="https://overcast.fm/+Ipn5WusM/2713">TS</a>]
00:45:16 ◼ ► the data center saying look at this this [<a href="https://overcast.fm/+Ipn5WusM/2716">TS</a>]
00:45:19 ◼ ► is miss fancy in future e this is what's [<a href="https://overcast.fm/+Ipn5WusM/2719">TS</a>]
00:45:20 ◼ ► inside our datacenter isn't it cool [<a href="https://overcast.fm/+Ipn5WusM/2720">TS</a>]
00:45:21 ◼ ► right here's here's a picture of a whole [<a href="https://overcast.fm/+Ipn5WusM/2721">TS</a>]
00:45:23 ◼ ► bunch of rack so you can't see what's in [<a href="https://overcast.fm/+Ipn5WusM/2723">TS</a>]
00:45:26 ◼ ► right well cool in in the information [<a href="https://overcast.fm/+Ipn5WusM/2726">TS</a>]
00:45:29 ◼ ► vacuum created by Apple absolutely never [<a href="https://overcast.fm/+Ipn5WusM/2729">TS</a>]
00:45:31 ◼ ► talking about what they use in their [<a href="https://overcast.fm/+Ipn5WusM/2731">TS</a>]
00:45:32 ◼ ► data centers unlike all the other [<a href="https://overcast.fm/+Ipn5WusM/2732">TS</a>]
00:45:34 ◼ ► companies that I listed who have you [<a href="https://overcast.fm/+Ipn5WusM/2734">TS</a>]
00:45:35 ◼ ► know seminars about what the app my [<a href="https://overcast.fm/+Ipn5WusM/2735">TS</a>]
00:45:37 ◼ ► business even Google will talk about it [<a href="https://overcast.fm/+Ipn5WusM/2737">TS</a>]
00:45:39 ◼ ► in vague terms and you know they just [<a href="https://overcast.fm/+Ipn5WusM/2739">TS</a>]
00:45:41 ◼ ► show these pictures so that's all people [<a href="https://overcast.fm/+Ipn5WusM/2741">TS</a>]
00:45:43 ◼ ► have to go on and the Apple vans quickly [<a href="https://overcast.fm/+Ipn5WusM/2743">TS</a>]
00:45:45 ◼ ► latched onto that and said hey looking [<a href="https://overcast.fm/+Ipn5WusM/2745">TS</a>]
00:45:46 ◼ ► at these pictures can anyone tell me [<a href="https://overcast.fm/+Ipn5WusM/2746">TS</a>]
00:45:48 ◼ ► what's in all those racks and so a bunch [<a href="https://overcast.fm/+Ipn5WusM/2748">TS</a>]
00:45:50 ◼ ► of people gave it a shot this one guy [<a href="https://overcast.fm/+Ipn5WusM/2750">TS</a>]
00:45:51 ◼ ► Steven Foskett did the best job that I [<a href="https://overcast.fm/+Ipn5WusM/2751">TS</a>]
00:45:55 ◼ ► computers obviously if you work with [<a href="https://overcast.fm/+Ipn5WusM/2755">TS</a>]
00:45:56 ◼ ► these things as part of your job you [<a href="https://overcast.fm/+Ipn5WusM/2756">TS</a>]
00:45:58 ◼ ► could probably identify the products [<a href="https://overcast.fm/+Ipn5WusM/2758">TS</a>]
00:45:59 ◼ ► just by what the cases look like because [<a href="https://overcast.fm/+Ipn5WusM/2759">TS</a>]
00:46:01 ◼ ► they have distinctive looks they have [<a href="https://overcast.fm/+Ipn5WusM/2761">TS</a>]
00:46:02 ◼ ► you know plastic bezels on the front of [<a href="https://overcast.fm/+Ipn5WusM/2762">TS</a>]
00:46:04 ◼ ► them and and they're different colors [<a href="https://overcast.fm/+Ipn5WusM/2764">TS</a>]
00:46:06 ◼ ► and different positions of lights and [<a href="https://overcast.fm/+Ipn5WusM/2766">TS</a>]
00:46:07 ◼ ► stuff so well he thinks he sees in there [<a href="https://overcast.fm/+Ipn5WusM/2767">TS</a>]
00:46:10 ◼ ► as he sees I'm going to read these names [<a href="https://overcast.fm/+Ipn5WusM/2770">TS</a>]
00:46:12 ◼ ► I don't know what half of these things [<a href="https://overcast.fm/+Ipn5WusM/2772">TS</a>]
00:46:13 ◼ ► are I know the companies but I don't [<a href="https://overcast.fm/+Ipn5WusM/2773">TS</a>]
00:46:15 ◼ ► know the pic of the products but you can [<a href="https://overcast.fm/+Ipn5WusM/2775">TS</a>]
00:46:18 ◼ ► follow the link in the show notes and [<a href="https://overcast.fm/+Ipn5WusM/2778">TS</a>]
00:46:19 ◼ ► then follow the links from his read up [<a href="https://overcast.fm/+Ipn5WusM/2779">TS</a>]
00:46:21 ◼ ► his right up to the product pages for [<a href="https://overcast.fm/+Ipn5WusM/2781">TS</a>]
00:46:23 ◼ ► these products to see what they are [<a href="https://overcast.fm/+Ipn5WusM/2783">TS</a>]
00:46:26 ◼ ► appliance I'm assuming as a storage [<a href="https://overcast.fm/+Ipn5WusM/2786">TS</a>]
00:46:28 ◼ ► array a bunch of HP ProLiant servers [<a href="https://overcast.fm/+Ipn5WusM/2788">TS</a>]
00:46:31 ◼ ► several NetApp devices which I am [<a href="https://overcast.fm/+Ipn5WusM/2791">TS</a>]
00:46:34 ◼ ► familiar with ISIL ISIL on yeah ISIL on [<a href="https://overcast.fm/+Ipn5WusM/2794">TS</a>]
00:46:38 ◼ ► storage which was a storage company [<a href="https://overcast.fm/+Ipn5WusM/2798">TS</a>]
00:46:40 ◼ ► purchased by EMC earlier this year and a [<a href="https://overcast.fm/+Ipn5WusM/2800">TS</a>]
00:46:43 ◼ ► bunch of actually a bunch of filler [<a href="https://overcast.fm/+Ipn5WusM/2803">TS</a>]
00:46:44 ◼ ► panels which are filled to fill the gaps [<a href="https://overcast.fm/+Ipn5WusM/2804">TS</a>]
00:46:46 ◼ ► and improve airflow I think in the Iraq [<a href="https://overcast.fm/+Ipn5WusM/2806">TS</a>]
00:46:49 ◼ ► someone in this cat room is complaining [<a href="https://overcast.fm/+Ipn5WusM/2809">TS</a>]
00:46:51 ◼ ► about how I pronounce the word be easiiy [<a href="https://overcast.fm/+Ipn5WusM/2811">TS</a>]
00:46:53 ◼ ► L writes press the correct pronunciation [<a href="https://overcast.fm/+Ipn5WusM/2813">TS</a>]
00:46:57 ◼ ► Bozell bezel bezel all right not like [<a href="https://overcast.fm/+Ipn5WusM/2817">TS</a>]
00:47:00 ◼ ► gazelle bezel but I don't I don't [<a href="https://overcast.fm/+Ipn5WusM/2820">TS</a>]
00:47:03 ◼ ► correct you and people know what you're [<a href="https://overcast.fm/+Ipn5WusM/2823">TS</a>]
00:47:06 ◼ ► correct me because I can't stand when [<a href="https://overcast.fm/+Ipn5WusM/2826">TS</a>]
00:47:07 ◼ ► people say the first wrong way so yeah [<a href="https://overcast.fm/+Ipn5WusM/2827">TS</a>]
00:47:09 ◼ ► it's best the word I've never had to say [<a href="https://overcast.fm/+Ipn5WusM/2829">TS</a>]
00:47:11 ◼ ► before do you believe it not only I've [<a href="https://overcast.fm/+Ipn5WusM/2831">TS</a>]
00:47:13 ◼ ► seen it in descriptions of computers so [<a href="https://overcast.fm/+Ipn5WusM/2833">TS</a>]
00:47:17 ◼ ► running right the key point about this [<a href="https://overcast.fm/+Ipn5WusM/2837">TS</a>]
00:47:18 ◼ ► hardware that's been identified is that [<a href="https://overcast.fm/+Ipn5WusM/2838">TS</a>]
00:47:20 ◼ ► this person could identify it because [<a href="https://overcast.fm/+Ipn5WusM/2840">TS</a>]
00:47:21 ◼ ► those are all things that you can buy if [<a href="https://overcast.fm/+Ipn5WusM/2841">TS</a>]
00:47:23 ◼ ► you have money and you go to net up they [<a href="https://overcast.fm/+Ipn5WusM/2843">TS</a>]
00:47:25 ◼ ► will show you one of those NetApp things [<a href="https://overcast.fm/+Ipn5WusM/2845">TS</a>]
00:47:26 ◼ ► if you have money you go to Teradata [<a href="https://overcast.fm/+Ipn5WusM/2846">TS</a>]
00:47:28 ◼ ► that will sell you that refrigerator [<a href="https://overcast.fm/+Ipn5WusM/2848">TS</a>]
00:47:29 ◼ ► you're looking saying for your data [<a href="https://overcast.fm/+Ipn5WusM/2849">TS</a>]
00:47:31 ◼ ► center same thing with all the HP rack [<a href="https://overcast.fm/+Ipn5WusM/2851">TS</a>]
00:47:34 ◼ ► servers and the Isilon storage these are [<a href="https://overcast.fm/+Ipn5WusM/2854">TS</a>]
00:47:37 ◼ ► all off the sell off-the-shelf products [<a href="https://overcast.fm/+Ipn5WusM/2857">TS</a>]
00:47:42 ◼ ► Apple is in conflict with everybody but [<a href="https://overcast.fm/+Ipn5WusM/2862">TS</a>]
00:47:48 ◼ ► the possible examples on Amazon and that [<a href="https://overcast.fm/+Ipn5WusM/2868">TS</a>]
00:47:49 ◼ ► they're not doing custom hardware all [<a href="https://overcast.fm/+Ipn5WusM/2869">TS</a>]
00:47:51 ◼ ► right now everything else after this is [<a href="https://overcast.fm/+Ipn5WusM/2871">TS</a>]
00:47:54 ◼ ► hearsay you this might be hearsay to pcs [<a href="https://overcast.fm/+Ipn5WusM/2874">TS</a>]
00:47:56 ◼ ► just looking at a picture and guessing [<a href="https://overcast.fm/+Ipn5WusM/2876">TS</a>]
00:47:57 ◼ ► but probably no those are those are [<a href="https://overcast.fm/+Ipn5WusM/2877">TS</a>]
00:47:59 ◼ ► pictures taken of not even the data [<a href="https://overcast.fm/+Ipn5WusM/2879">TS</a>]
00:48:01 ◼ ► center that Apple use in their stock [<a href="https://overcast.fm/+Ipn5WusM/2881">TS</a>]
00:48:02 ◼ ► photos we have no idea where those came [<a href="https://overcast.fm/+Ipn5WusM/2882">TS</a>]
00:48:04 ◼ ► from but the thing that I hear about [<a href="https://overcast.fm/+Ipn5WusM/2884">TS</a>]
00:48:07 ◼ ► what Apple is running on this hardware [<a href="https://overcast.fm/+Ipn5WusM/2887">TS</a>]
00:48:09 ◼ ► is a bunch of off-the-shelf software so [<a href="https://overcast.fm/+Ipn5WusM/2889">TS</a>]
00:48:14 ◼ ► for example I've heard from several [<a href="https://overcast.fm/+Ipn5WusM/2894">TS</a>]
00:48:16 ◼ ► different places that Apple is running [<a href="https://overcast.fm/+Ipn5WusM/2896">TS</a>]
00:48:17 ◼ ► Oracle which is the the bigwig in the [<a href="https://overcast.fm/+Ipn5WusM/2897">TS</a>]
00:48:21 ◼ ► definitely not what the cool kids use [<a href="https://overcast.fm/+Ipn5WusM/2901">TS</a>]
00:48:24 ◼ ► these days because there's the no sequel [<a href="https://overcast.fm/+Ipn5WusM/2904">TS</a>]
00:48:26 ◼ ► databases and stuff like that or you [<a href="https://overcast.fm/+Ipn5WusM/2906">TS</a>]
00:48:27 ◼ ► know things like BigTable the Google [<a href="https://overcast.fm/+Ipn5WusM/2907">TS</a>]
00:48:29 ◼ ► built themselves if Amazon is running [<a href="https://overcast.fm/+Ipn5WusM/2909">TS</a>]
00:48:31 ◼ ► Oracle maybe they are because it does [<a href="https://overcast.fm/+Ipn5WusM/2911">TS</a>]
00:48:34 ◼ ► e-commerce sites but actually I didn't [<a href="https://overcast.fm/+Ipn5WusM/2914">TS</a>]
00:48:36 ◼ ► Amazon do Cassandra or something like [<a href="https://overcast.fm/+Ipn5WusM/2916">TS</a>]
00:48:37 ◼ ► that they have one of those in all SQL [<a href="https://overcast.fm/+Ipn5WusM/2917">TS</a>]
00:48:38 ◼ ► databases don't they I dunno dynamo [<a href="https://overcast.fm/+Ipn5WusM/2918">TS</a>]
00:48:42 ◼ ► dynamo Amazon did but any right we're [<a href="https://overcast.fm/+Ipn5WusM/2922">TS</a>]
00:48:44 ◼ ► not quite sure of there but the big one [<a href="https://overcast.fm/+Ipn5WusM/2924">TS</a>]
00:48:47 ◼ ► that blew me away and the reason this [<a href="https://overcast.fm/+Ipn5WusM/2927">TS</a>]
00:48:48 ◼ ► topic came up is that somebody was [<a href="https://overcast.fm/+Ipn5WusM/2928">TS</a>]
00:48:51 ◼ ► playing with the iCloud betas or maybe [<a href="https://overcast.fm/+Ipn5WusM/2931">TS</a>]
00:48:54 ◼ ► they were yeah must be maybe they're [<a href="https://overcast.fm/+Ipn5WusM/2934">TS</a>]
00:48:55 ◼ ► playing with iTunes beta they're playing [<a href="https://overcast.fm/+Ipn5WusM/2935">TS</a>]
00:48:56 ◼ ► with some some iCloud stuff and looking [<a href="https://overcast.fm/+Ipn5WusM/2936">TS</a>]
00:48:59 ◼ ► at the network packets going back and [<a href="https://overcast.fm/+Ipn5WusM/2939">TS</a>]
00:49:02 ◼ ► infinite Apple net and what they saw do [<a href="https://overcast.fm/+Ipn5WusM/2942">TS</a>]
00:49:05 ◼ ► you know the story that I'm talking [<a href="https://overcast.fm/+Ipn5WusM/2945">TS</a>]
00:49:06 ◼ ► about though I don't because you would [<a href="https://overcast.fm/+Ipn5WusM/2946">TS</a>]
00:49:08 ◼ ► have brought it up because it's it's a [<a href="https://overcast.fm/+Ipn5WusM/2948">TS</a>]
00:49:10 ◼ ► it's a kicker so what they saw going [<a href="https://overcast.fm/+Ipn5WusM/2950">TS</a>]
00:49:12 ◼ ► over the wire indicated to them and it [<a href="https://overcast.fm/+Ipn5WusM/2952">TS</a>]
00:49:15 ◼ ► seems pretty conclusive for me from [<a href="https://overcast.fm/+Ipn5WusM/2955">TS</a>]
00:49:17 ◼ ► looking at it that Apple is using a [<a href="https://overcast.fm/+Ipn5WusM/2957">TS</a>]
00:49:19 ◼ ► Microsoft Azure az ure if I'm not [<a href="https://overcast.fm/+Ipn5WusM/2959">TS</a>]
00:49:22 ◼ ► pronouncing that right Asher Asher [<a href="https://overcast.fm/+Ipn5WusM/2962">TS</a>]
00:49:25 ◼ ► lynchin yeah ed do you know what that is [<a href="https://overcast.fm/+Ipn5WusM/2965">TS</a>]
00:49:28 ◼ ► don't rest it's a Microsoft product but [<a href="https://overcast.fm/+Ipn5WusM/2968">TS</a>]
00:49:32 ◼ ► it's Microsoft's like it's Microsoft's [<a href="https://overcast.fm/+Ipn5WusM/2972">TS</a>]
00:49:35 ◼ ► equivalent of I guess Google App Engine [<a href="https://overcast.fm/+Ipn5WusM/2975">TS</a>]
00:49:38 ◼ ► Google App Engine is a service where you [<a href="https://overcast.fm/+Ipn5WusM/2978">TS</a>]
00:49:40 ◼ ► write an application designed in a [<a href="https://overcast.fm/+Ipn5WusM/2980">TS</a>]
00:49:43 ◼ ► particular way and Google runs it for [<a href="https://overcast.fm/+Ipn5WusM/2983">TS</a>]
00:49:47 ◼ ► infrastructure well if you were to write [<a href="https://overcast.fm/+Ipn5WusM/2987">TS</a>]
00:49:49 ◼ ► a Microsoft Azure application you write [<a href="https://overcast.fm/+Ipn5WusM/2989">TS</a>]
00:49:52 ◼ ► it in a particular way and it will run [<a href="https://overcast.fm/+Ipn5WusM/2992">TS</a>]
00:49:53 ◼ ► on Microsoft's data centers across their [<a href="https://overcast.fm/+Ipn5WusM/2993">TS</a>]
00:49:57 ◼ ► distributed sort of architecture right [<a href="https://overcast.fm/+Ipn5WusM/2997">TS</a>]
00:49:59 ◼ ► now the two things that blow me away [<a href="https://overcast.fm/+Ipn5WusM/2999">TS</a>]
00:50:01 ◼ ► about this is that a Apple is using a [<a href="https://overcast.fm/+Ipn5WusM/3001">TS</a>]
00:50:04 ◼ ► Microsoft product in a service which is [<a href="https://overcast.fm/+Ipn5WusM/3004">TS</a>]
00:50:05 ◼ ► pretty unheard of because all the other [<a href="https://overcast.fm/+Ipn5WusM/3005">TS</a>]
00:50:07 ◼ ► guys I listed are all running Linux for [<a href="https://overcast.fm/+Ipn5WusM/3007">TS</a>]
00:50:08 ◼ ► the most part and UNIX has been the king [<a href="https://overcast.fm/+Ipn5WusM/3008">TS</a>]
00:50:10 ◼ ► of the you know the only person who was [<a href="https://overcast.fm/+Ipn5WusM/3010">TS</a>]
00:50:12 ◼ ► bucking the UNIX trend for decades has [<a href="https://overcast.fm/+Ipn5WusM/3012">TS</a>]
00:50:14 ◼ ► been Microsoft with their thing like [<a href="https://overcast.fm/+Ipn5WusM/3014">TS</a>]
00:50:15 ◼ ► Windows NT and all that stuff you know [<a href="https://overcast.fm/+Ipn5WusM/3015">TS</a>]
00:50:16 ◼ ► and the serious server people were all [<a href="https://overcast.fm/+Ipn5WusM/3016">TS</a>]
00:50:19 ◼ ► oh we would never run Windows in the [<a href="https://overcast.fm/+Ipn5WusM/3019">TS</a>]
00:50:21 ◼ ► datacenter that's crazy talk you know I [<a href="https://overcast.fm/+Ipn5WusM/3021">TS</a>]
00:50:23 ◼ ► use Windows NT once when it was version [<a href="https://overcast.fm/+Ipn5WusM/3023">TS</a>]
00:50:25 ◼ ► 3.1 and the video card driver crashed my [<a href="https://overcast.fm/+Ipn5WusM/3025">TS</a>]
00:50:27 ◼ ► machine I'm never using that again right [<a href="https://overcast.fm/+Ipn5WusM/3027">TS</a>]
00:50:28 ◼ ► so I'm sure I'm sure that Microsoft [<a href="https://overcast.fm/+Ipn5WusM/3028">TS</a>]
00:50:33 ◼ ► server technology has vastly improved [<a href="https://overcast.fm/+Ipn5WusM/3033">TS</a>]
00:50:36 ◼ ► reputation of not being like top caliber [<a href="https://overcast.fm/+Ipn5WusM/3036">TS</a>]
00:50:40 ◼ ► mostly because all the big guys don't [<a href="https://overcast.fm/+Ipn5WusM/3040">TS</a>]
00:50:42 ◼ ► use it and now they're usually they're [<a href="https://overcast.fm/+Ipn5WusM/3042">TS</a>]
00:50:44 ◼ ► obvious reasons for big guys not using [<a href="https://overcast.fm/+Ipn5WusM/3044">TS</a>]
00:50:45 ◼ ► it are competing with Microsoft like [<a href="https://overcast.fm/+Ipn5WusM/3045">TS</a>]
00:50:47 ◼ ► Google's sure as heck not going to use [<a href="https://overcast.fm/+Ipn5WusM/3047">TS</a>]
00:50:48 ◼ ► Microsoft software in its days and as if [<a href="https://overcast.fm/+Ipn5WusM/3048">TS</a>]
00:50:50 ◼ ► we could help it in fact if Google [<a href="https://overcast.fm/+Ipn5WusM/3050">TS</a>]
00:50:51 ◼ ► doesn't want to use it on the desktop if [<a href="https://overcast.fm/+Ipn5WusM/3051">TS</a>]
00:50:54 ◼ ► but you know everyone else Amazon [<a href="https://overcast.fm/+Ipn5WusM/3054">TS</a>]
00:50:56 ◼ ► Facebook they are not Windows Server [<a href="https://overcast.fm/+Ipn5WusM/3056">TS</a>]
00:50:59 ◼ ► shops Windows Server stuff is more [<a href="https://overcast.fm/+Ipn5WusM/3059">TS</a>]
00:51:02 ◼ ► expensive than Linux obviously Linux is [<a href="https://overcast.fm/+Ipn5WusM/3062">TS</a>]
00:51:05 ◼ ► free these companies are in conflict [<a href="https://overcast.fm/+Ipn5WusM/3065">TS</a>]
00:51:07 ◼ ► with Microsoft in several different ways [<a href="https://overcast.fm/+Ipn5WusM/3067">TS</a>]
00:51:09 ◼ ► and in general the Microsoft doesn't [<a href="https://overcast.fm/+Ipn5WusM/3069">TS</a>]
00:51:11 ◼ ► have a good stuff doesn't have a good [<a href="https://overcast.fm/+Ipn5WusM/3071">TS</a>]
00:51:12 ◼ ► rep so here's Apple which was the sworn [<a href="https://overcast.fm/+Ipn5WusM/3072">TS</a>]
00:51:15 ◼ ► decades ago choosing to use Microsoft's [<a href="https://overcast.fm/+Ipn5WusM/3075">TS</a>]
00:51:19 ◼ ► data center infrastructure in its [<a href="https://overcast.fm/+Ipn5WusM/3079">TS</a>]
00:51:22 ◼ ► flagship product now all this off the [<a href="https://overcast.fm/+Ipn5WusM/3082">TS</a>]
00:51:28 ◼ ► shelves hardware and off-the-shelf [<a href="https://overcast.fm/+Ipn5WusM/3088">TS</a>]
00:51:30 ◼ ► software makes me think that this [<a href="https://overcast.fm/+Ipn5WusM/3090">TS</a>]
00:51:32 ◼ ► deployment if it scales to the level [<a href="https://overcast.fm/+Ipn5WusM/3092">TS</a>]
00:51:34 ◼ ► that Apple hopes that it will scale like [<a href="https://overcast.fm/+Ipn5WusM/3094">TS</a>]
00:51:37 ◼ ► if I cloud is as big as it as it seems [<a href="https://overcast.fm/+Ipn5WusM/3097">TS</a>]
00:51:39 ◼ ► to be and as it could be and is Apple [<a href="https://overcast.fm/+Ipn5WusM/3099">TS</a>]
00:51:41 ◼ ► hopes it will be this seems to me that [<a href="https://overcast.fm/+Ipn5WusM/3101">TS</a>]
00:51:44 ◼ ► it will be the largest ever deployment [<a href="https://overcast.fm/+Ipn5WusM/3104">TS</a>]
00:51:46 ◼ ► of off-the-shelf hardware and software [<a href="https://overcast.fm/+Ipn5WusM/3106">TS</a>]
00:51:49 ◼ ► our products working together this will [<a href="https://overcast.fm/+Ipn5WusM/3109">TS</a>]
00:51:51 ◼ ► be like a litmus test for all these [<a href="https://overcast.fm/+Ipn5WusM/3111">TS</a>]
00:51:54 ◼ ► product like Oracle will say we we can [<a href="https://overcast.fm/+Ipn5WusM/3114">TS</a>]
00:51:56 ◼ ► run the biggest data centers in the [<a href="https://overcast.fm/+Ipn5WusM/3116">TS</a>]
00:51:57 ◼ ► world they're gonna say well why doesn't [<a href="https://overcast.fm/+Ipn5WusM/3117">TS</a>]
00:51:58 ◼ ► Google you you to run their search [<a href="https://overcast.fm/+Ipn5WusM/3118">TS</a>]
00:52:01 ◼ ► engine room they have custom stuff well [<a href="https://overcast.fm/+Ipn5WusM/3121">TS</a>]
00:52:02 ◼ ► they could run Google and Oracle right [<a href="https://overcast.fm/+Ipn5WusM/3122">TS</a>]
00:52:04 ◼ ► you know same thing with EMC and I salon [<a href="https://overcast.fm/+Ipn5WusM/3124">TS</a>]
00:52:06 ◼ ► you know we can do scalable storage up [<a href="https://overcast.fm/+Ipn5WusM/3126">TS</a>]
00:52:08 ◼ ► to petabytes and we have no problem and [<a href="https://overcast.fm/+Ipn5WusM/3128">TS</a>]
00:52:10 ◼ ► and Microsoft Azure we are the data [<a href="https://overcast.fm/+Ipn5WusM/3130">TS</a>]
00:52:13 ◼ ► center infrastructure for any of your [<a href="https://overcast.fm/+Ipn5WusM/3133">TS</a>]
00:52:15 ◼ ► applications will be distributed evenly [<a href="https://overcast.fm/+Ipn5WusM/3135">TS</a>]
00:52:17 ◼ ► will scale beautifully you'll love it I [<a href="https://overcast.fm/+Ipn5WusM/3137">TS</a>]
00:52:19 ◼ ► guarantee you none of those guys have [<a href="https://overcast.fm/+Ipn5WusM/3139">TS</a>]
00:52:21 ◼ ► been put into a situation where they're [<a href="https://overcast.fm/+Ipn5WusM/3141">TS</a>]
00:52:23 ◼ ► expected to have 100 200 300 million [<a href="https://overcast.fm/+Ipn5WusM/3143">TS</a>]
00:52:26 ◼ ► users because there are very very few [<a href="https://overcast.fm/+Ipn5WusM/3146">TS</a>]
00:52:28 ◼ ► services that have that kind of level of [<a href="https://overcast.fm/+Ipn5WusM/3148">TS</a>]
00:52:29 ◼ ► usage there's Google has Amazon this [<a href="https://overcast.fm/+Ipn5WusM/3149">TS</a>]
00:52:31 ◼ ► Facebook and maybe one or two others [<a href="https://overcast.fm/+Ipn5WusM/3151">TS</a>]
00:52:32 ◼ ► that I'm forgetting and those guys don't [<a href="https://overcast.fm/+Ipn5WusM/3152">TS</a>]
00:52:34 ◼ ► use that off-the-shelf software so here [<a href="https://overcast.fm/+Ipn5WusM/3154">TS</a>]
00:52:36 ◼ ► is Apple completely bucking the trend of [<a href="https://overcast.fm/+Ipn5WusM/3156">TS</a>]
00:52:38 ◼ ► all other successful online services and [<a href="https://overcast.fm/+Ipn5WusM/3158">TS</a>]
00:52:40 ◼ ► choosing for reasons that are mysterious [<a href="https://overcast.fm/+Ipn5WusM/3160">TS</a>]
00:52:43 ◼ ► to me to use it seems based on what [<a href="https://overcast.fm/+Ipn5WusM/3163">TS</a>]
00:52:47 ◼ ► off-the-shelf harbor off-the-shelf [<a href="https://overcast.fm/+Ipn5WusM/3167">TS</a>]
00:52:51 ◼ ► infrastructure now on one respect you [<a href="https://overcast.fm/+Ipn5WusM/3171">TS</a>]
00:52:54 ◼ ► can say well they're doing that because [<a href="https://overcast.fm/+Ipn5WusM/3174">TS</a>]
00:52:56 ◼ ► they realize this is not the this is the [<a href="https://overcast.fm/+Ipn5WusM/3176">TS</a>]
00:53:00 ◼ ► I think I've said this plight raised [<a href="https://overcast.fm/+Ipn5WusM/3180">TS</a>]
00:53:03 ◼ ► expertise lies elsewhere as a polite way [<a href="https://overcast.fm/+Ipn5WusM/3183">TS</a>]
00:53:05 ◼ ► of saying they suck at this they don't [<a href="https://overcast.fm/+Ipn5WusM/3185">TS</a>]
00:53:07 ◼ ► they don't have the people or the talent [<a href="https://overcast.fm/+Ipn5WusM/3187">TS</a>]
00:53:10 ◼ ► or the time to create an infrastructure [<a href="https://overcast.fm/+Ipn5WusM/3190">TS</a>]
00:53:12 ◼ ► to rival the infrastructure that amazon [<a href="https://overcast.fm/+Ipn5WusM/3192">TS</a>]
00:53:15 ◼ ► has created in its entire history that [<a href="https://overcast.fm/+Ipn5WusM/3195">TS</a>]
00:53:16 ◼ ► Google is created in the Steyr history [<a href="https://overcast.fm/+Ipn5WusM/3196">TS</a>]
00:53:18 ◼ ► even the the ability to do what Facebook [<a href="https://overcast.fm/+Ipn5WusM/3198">TS</a>]
00:53:21 ◼ ► is done and start from humble beginnings [<a href="https://overcast.fm/+Ipn5WusM/3201">TS</a>]
00:53:22 ◼ ► and just like tack stuff on and build up [<a href="https://overcast.fm/+Ipn5WusM/3202">TS</a>]
00:53:24 ◼ ► something that can run your incredibly [<a href="https://overcast.fm/+Ipn5WusM/3204">TS</a>]
00:53:26 ◼ ► big complicated service on top of it [<a href="https://overcast.fm/+Ipn5WusM/3206">TS</a>]
00:53:29 ◼ ► we'll and I'm sure lots of money uh [<a href="https://overcast.fm/+Ipn5WusM/3209">TS</a>]
00:53:31 ◼ ► maybe they didn't have time for that [<a href="https://overcast.fm/+Ipn5WusM/3211">TS</a>]
00:53:33 ◼ ► because mold me you know blew up fairly [<a href="https://overcast.fm/+Ipn5WusM/3213">TS</a>]
00:53:36 ◼ ► recently or had it's bad had it's bad [<a href="https://overcast.fm/+Ipn5WusM/3216">TS</a>]
00:53:39 ◼ ► spell fairly recently so they're not [<a href="https://overcast.fm/+Ipn5WusM/3219">TS</a>]
00:53:40 ◼ ► time to do that so maybe this was their [<a href="https://overcast.fm/+Ipn5WusM/3220">TS</a>]
00:53:42 ◼ ► only choice can't build themselves you [<a href="https://overcast.fm/+Ipn5WusM/3222">TS</a>]
00:53:44 ◼ ► can't build it your Apple you got a [<a href="https://overcast.fm/+Ipn5WusM/3224">TS</a>]
00:53:46 ◼ ► bazillion dollars can't build let's buy [<a href="https://overcast.fm/+Ipn5WusM/3226">TS</a>]
00:53:48 ◼ ► ah but my question is like who's the guy [<a href="https://overcast.fm/+Ipn5WusM/3228">TS</a>]
00:53:52 ◼ ► who is responsible for making iCloud [<a href="https://overcast.fm/+Ipn5WusM/3232">TS</a>]
00:53:55 ◼ ► work and he has to do it by assembling [<a href="https://overcast.fm/+Ipn5WusM/3235">TS</a>]
00:53:59 ◼ ► hardware and software from other vendors [<a href="https://overcast.fm/+Ipn5WusM/3239">TS</a>]
00:54:01 ◼ ► and if you ever work with other vendors [<a href="https://overcast.fm/+Ipn5WusM/3241">TS</a>]
00:54:02 ◼ ► you know that no matter what their sales [<a href="https://overcast.fm/+Ipn5WusM/3242">TS</a>]
00:54:04 ◼ ► people say you care much more about your [<a href="https://overcast.fm/+Ipn5WusM/3244">TS</a>]
00:54:07 ◼ ► success than they do especially once [<a href="https://overcast.fm/+Ipn5WusM/3247">TS</a>]
00:54:09 ◼ ► they get your money you know and and [<a href="https://overcast.fm/+Ipn5WusM/3249">TS</a>]
00:54:11 ◼ ► your support contracts signed it's a [<a href="https://overcast.fm/+Ipn5WusM/3251">TS</a>]
00:54:14 ◼ ► struggle it's a struggle with one vendor [<a href="https://overcast.fm/+Ipn5WusM/3254">TS</a>]
00:54:15 ◼ ► and it I can imagine if you were taking [<a href="https://overcast.fm/+Ipn5WusM/3255">TS</a>]
00:54:18 ◼ ► several vendors products and stretching [<a href="https://overcast.fm/+Ipn5WusM/3258">TS</a>]
00:54:20 ◼ ► them beyond the limits that they've ever [<a href="https://overcast.fm/+Ipn5WusM/3260">TS</a>]
00:54:21 ◼ ► been stretched before trying to get them [<a href="https://overcast.fm/+Ipn5WusM/3261">TS</a>]
00:54:24 ◼ ► all to work in concert if you have some [<a href="https://overcast.fm/+Ipn5WusM/3264">TS</a>]
00:54:25 ◼ ► sort of problem you can't figure out [<a href="https://overcast.fm/+Ipn5WusM/3265">TS</a>]
00:54:27 ◼ ► which vendor to call there's no one you [<a href="https://overcast.fm/+Ipn5WusM/3267">TS</a>]
00:54:28 ◼ ► can call who's going to figure out your [<a href="https://overcast.fm/+Ipn5WusM/3268">TS</a>]
00:54:29 ◼ ► problem for you you just have to go [<a href="https://overcast.fm/+Ipn5WusM/3269">TS</a>]
00:54:31 ◼ ► round-robin around them as they blame [<a href="https://overcast.fm/+Ipn5WusM/3271">TS</a>]
00:54:33 ◼ ► each other for whatever your problem [<a href="https://overcast.fm/+Ipn5WusM/3273">TS</a>]
00:54:34 ◼ ► just was so I'm I'm happy to be proven [<a href="https://overcast.fm/+Ipn5WusM/3274">TS</a>]
00:54:38 ◼ ► wrong by this I would like this stuff to [<a href="https://overcast.fm/+Ipn5WusM/3278">TS</a>]
00:54:40 ◼ ► all work beautifully I would like Apple [<a href="https://overcast.fm/+Ipn5WusM/3280">TS</a>]
00:54:42 ◼ ► to have the most talented data center [<a href="https://overcast.fm/+Ipn5WusM/3282">TS</a>]
00:54:44 ◼ ► engineer it's working to put this [<a href="https://overcast.fm/+Ipn5WusM/3284">TS</a>]
00:54:45 ◼ ► together I would like all these vendors [<a href="https://overcast.fm/+Ipn5WusM/3285">TS</a>]
00:54:46 ◼ ► claims about the supposed scalability [<a href="https://overcast.fm/+Ipn5WusM/3286">TS</a>]
00:54:48 ◼ ► reliability of their products to be 100% [<a href="https://overcast.fm/+Ipn5WusM/3288">TS</a>]
00:54:50 ◼ ► true at this point I'm just not just not [<a href="https://overcast.fm/+Ipn5WusM/3290">TS</a>]
00:54:55 ◼ ► seeing it I'm I'm not confident so we'll [<a href="https://overcast.fm/+Ipn5WusM/3295">TS</a>]
00:54:59 ◼ ► see we'll see when this launches we'll [<a href="https://overcast.fm/+Ipn5WusM/3299">TS</a>]
00:55:01 ◼ ► see how it performs especially the [<a href="https://overcast.fm/+Ipn5WusM/3301">TS</a>]
00:55:03 ◼ ► beginning maybe their traffic won't be [<a href="https://overcast.fm/+Ipn5WusM/3303">TS</a>]
00:55:05 ◼ ► that bad maybe they'll do what Facebook [<a href="https://overcast.fm/+Ipn5WusM/3305">TS</a>]
00:55:07 ◼ ► did for example start with off-the-shelf [<a href="https://overcast.fm/+Ipn5WusM/3307">TS</a>]
00:55:08 ◼ ► things some dude writing something in [<a href="https://overcast.fm/+Ipn5WusM/3308">TS</a>]
00:55:10 ◼ ► PHP and just apply knowledge and money [<a href="https://overcast.fm/+Ipn5WusM/3310">TS</a>]
00:55:13 ◼ ► to it from that point to modify it until [<a href="https://overcast.fm/+Ipn5WusM/3313">TS</a>]
00:55:16 ◼ ► nah Apple doesn't like to talk about the [<a href="https://overcast.fm/+Ipn5WusM/3316">TS</a>]
00:55:20 ◼ ► server-side stuff at all they don't like [<a href="https://overcast.fm/+Ipn5WusM/3320">TS</a>]
00:55:22 ◼ ► to talk about any other met internal [<a href="https://overcast.fm/+Ipn5WusM/3322">TS</a>]
00:55:23 ◼ ► magic like we do stuff behind the scenes [<a href="https://overcast.fm/+Ipn5WusM/3323">TS</a>]
00:55:25 ◼ ► that you don't want to know about and we [<a href="https://overcast.fm/+Ipn5WusM/3325">TS</a>]
00:55:27 ◼ ► present you with the finished product [<a href="https://overcast.fm/+Ipn5WusM/3327">TS</a>]
00:55:29 ◼ ► which is beautiful and you give us money [<a href="https://overcast.fm/+Ipn5WusM/3329">TS</a>]
00:55:30 ◼ ► for but they do know that that's true [<a href="https://overcast.fm/+Ipn5WusM/3330">TS</a>]
00:55:33 ◼ ► with all their stuff they don't you know [<a href="https://overcast.fm/+Ipn5WusM/3333">TS</a>]
00:55:34 ◼ ► would for the longest time it was I just [<a href="https://overcast.fm/+Ipn5WusM/3334">TS</a>]
00:55:38 ◼ ► think it's a natural evolution for them [<a href="https://overcast.fm/+Ipn5WusM/3338">TS</a>]
00:55:42 ◼ ► keep this stuff you know don't don't [<a href="https://overcast.fm/+Ipn5WusM/3342">TS</a>]
00:55:45 ◼ ► worry about it we're taking care of it [<a href="https://overcast.fm/+Ipn5WusM/3345">TS</a>]
00:55:47 ◼ ► they don't tell you how they do their [<a href="https://overcast.fm/+Ipn5WusM/3347">TS</a>]
00:55:48 ◼ ► industrial design how they design [<a href="https://overcast.fm/+Ipn5WusM/3348">TS</a>]
00:55:50 ◼ ► anything so it makes sense yes that they [<a href="https://overcast.fm/+Ipn5WusM/3350">TS</a>]
00:55:52 ◼ ► wouldn't tell you about the data centers [<a href="https://overcast.fm/+Ipn5WusM/3352">TS</a>]
00:55:53 ◼ ► but again it is at odds with all the [<a href="https://overcast.fm/+Ipn5WusM/3353">TS</a>]
00:55:56 ◼ ► other people who do data center stuff [<a href="https://overcast.fm/+Ipn5WusM/3356">TS</a>]
00:55:58 ◼ ► even Google who completely jealously [<a href="https://overcast.fm/+Ipn5WusM/3358">TS</a>]
00:56:00 ◼ ► hoards the details of how to do it like [<a href="https://overcast.fm/+Ipn5WusM/3360">TS</a>]
00:56:02 ◼ ► you can't by going to these Google [<a href="https://overcast.fm/+Ipn5WusM/3362">TS</a>]
00:56:03 ◼ ► seminars and reading their white papers [<a href="https://overcast.fm/+Ipn5WusM/3363">TS</a>]
00:56:05 ◼ ► you cannot do what Google did you can [<a href="https://overcast.fm/+Ipn5WusM/3365">TS</a>]
00:56:06 ◼ ► know what they did and try to reproduce [<a href="https://overcast.fm/+Ipn5WusM/3366">TS</a>]
00:56:09 ◼ ► it but they don't give you you know like [<a href="https://overcast.fm/+Ipn5WusM/3369">TS</a>]
00:56:11 ◼ ► here's the blueprint if you want to make [<a href="https://overcast.fm/+Ipn5WusM/3371">TS</a>]
00:56:12 ◼ ► a data center just like Google's do [<a href="https://overcast.fm/+Ipn5WusM/3372">TS</a>]
00:56:13 ◼ ► exactly this that and the other thing ah [<a href="https://overcast.fm/+Ipn5WusM/3373">TS</a>]
00:56:15 ◼ ► but you know why so why is there the [<a href="https://overcast.fm/+Ipn5WusM/3375">TS</a>]
00:56:17 ◼ ► expectation then then Apple would do [<a href="https://overcast.fm/+Ipn5WusM/3377">TS</a>]
00:56:21 ◼ ► that when clearly they don't have to [<a href="https://overcast.fm/+Ipn5WusM/3381">TS</a>]
00:56:23 ◼ ► it's not expectations well one of these [<a href="https://overcast.fm/+Ipn5WusM/3383">TS</a>]
00:56:26 ◼ ► things is not like the other Apple wants [<a href="https://overcast.fm/+Ipn5WusM/3386">TS</a>]
00:56:28 ◼ ► to play with these big boys but is doing [<a href="https://overcast.fm/+Ipn5WusM/3388">TS</a>]
00:56:29 ◼ ► everything differently now that's not to [<a href="https://overcast.fm/+Ipn5WusM/3389">TS</a>]
00:56:31 ◼ ► say they're going to fail because you [<a href="https://overcast.fm/+Ipn5WusM/3391">TS</a>]
00:56:32 ◼ ► could say that almost about anything [<a href="https://overcast.fm/+Ipn5WusM/3392">TS</a>]
00:56:33 ◼ ► like when Apple makes their handheld [<a href="https://overcast.fm/+Ipn5WusM/3393">TS</a>]
00:56:34 ◼ ► devices everybody else was doing one [<a href="https://overcast.fm/+Ipn5WusM/3394">TS</a>]
00:56:36 ◼ ► thing and Apple did something else with [<a href="https://overcast.fm/+Ipn5WusM/3396">TS</a>]
00:56:37 ◼ ► iOS and the iPhone right and everybody [<a href="https://overcast.fm/+Ipn5WusM/3397">TS</a>]
00:56:39 ◼ ► else was doing one thing and Apple did [<a href="https://overcast.fm/+Ipn5WusM/3399">TS</a>]
00:56:41 ◼ ► something different with the iPod fewer [<a href="https://overcast.fm/+Ipn5WusM/3401">TS</a>]
00:56:43 ◼ ► features you know no hardware keyboard [<a href="https://overcast.fm/+Ipn5WusM/3403">TS</a>]
00:56:46 ◼ ► closed App Store not licensing the [<a href="https://overcast.fm/+Ipn5WusM/3406">TS</a>]
00:56:49 ◼ ► operating system not open sourcing it [<a href="https://overcast.fm/+Ipn5WusM/3409">TS</a>]
00:56:52 ◼ ► they've been on the contrary side of [<a href="https://overcast.fm/+Ipn5WusM/3412">TS</a>]
00:56:55 ◼ ► several industry trends many many times [<a href="https://overcast.fm/+Ipn5WusM/3415">TS</a>]
00:56:58 ◼ ► the difference I think in this case [<a href="https://overcast.fm/+Ipn5WusM/3418">TS</a>]
00:57:00 ◼ ► maybe is that they're not at odds with [<a href="https://overcast.fm/+Ipn5WusM/3420">TS</a>]
00:57:03 ◼ ► other things that are failures or are [<a href="https://overcast.fm/+Ipn5WusM/3423">TS</a>]
00:57:06 ◼ ► unproven you know like the Apple was at [<a href="https://overcast.fm/+Ipn5WusM/3426">TS</a>]
00:57:08 ◼ ► odds with all the smart phones but [<a href="https://overcast.fm/+Ipn5WusM/3428">TS</a>]
00:57:11 ◼ ► before Apple came along let's be honest [<a href="https://overcast.fm/+Ipn5WusM/3431">TS</a>]
00:57:12 ◼ ► all their smart phones sucked nobody how [<a href="https://overcast.fm/+Ipn5WusM/3432">TS</a>]
00:57:15 ◼ ► many people had smart phones they were [<a href="https://overcast.fm/+Ipn5WusM/3435">TS</a>]
00:57:17 ◼ ► punishment and those things had horrible [<a href="https://overcast.fm/+Ipn5WusM/3437">TS</a>]
00:57:19 ◼ ► interfaces and even the people who owned [<a href="https://overcast.fm/+Ipn5WusM/3439">TS</a>]
00:57:20 ◼ ► them could not be convinced that they [<a href="https://overcast.fm/+Ipn5WusM/3440">TS</a>]
00:57:22 ◼ ► loved these things you know so it's not [<a href="https://overcast.fm/+Ipn5WusM/3442">TS</a>]
00:57:24 ◼ ► like Apple was coming into a market [<a href="https://overcast.fm/+Ipn5WusM/3444">TS</a>]
00:57:27 ◼ ► where people love their smartphones they [<a href="https://overcast.fm/+Ipn5WusM/3447">TS</a>]
00:57:28 ◼ ► couldn't they couldn't get their fingers [<a href="https://overcast.fm/+Ipn5WusM/3448">TS</a>]
00:57:30 ◼ ► off and they were downloading apps left [<a href="https://overcast.fm/+Ipn5WusM/3450">TS</a>]
00:57:31 ◼ ► and right and they were just loving it [<a href="https://overcast.fm/+Ipn5WusM/3451">TS</a>]
00:57:32 ◼ ► you an Apple came along completely [<a href="https://overcast.fm/+Ipn5WusM/3452">TS</a>]
00:57:33 ◼ ► contrary to them and stop them no they [<a href="https://overcast.fm/+Ipn5WusM/3453">TS</a>]
00:57:35 ◼ ► came into a market where nobody had [<a href="https://overcast.fm/+Ipn5WusM/3455">TS</a>]
00:57:36 ◼ ► figured out how to make a decent smart [<a href="https://overcast.fm/+Ipn5WusM/3456">TS</a>]
00:57:38 ◼ ► phone nobody was using apps on their [<a href="https://overcast.fm/+Ipn5WusM/3458">TS</a>]
00:57:39 ◼ ► phone except for like a Java bejeweled [<a href="https://overcast.fm/+Ipn5WusM/3459">TS</a>]
00:57:41 ◼ ► app and you know the SMS app maybe ain't [<a href="https://overcast.fm/+Ipn5WusM/3461">TS</a>]
00:57:43 ◼ ► no right and they came in and said we [<a href="https://overcast.fm/+Ipn5WusM/3463">TS</a>]
00:57:46 ◼ ► have a better way to do this now here [<a href="https://overcast.fm/+Ipn5WusM/3466">TS</a>]
00:57:47 ◼ ► apples coming into a scenario where [<a href="https://overcast.fm/+Ipn5WusM/3467">TS</a>]
00:57:49 ◼ ► several very large very successful [<a href="https://overcast.fm/+Ipn5WusM/3469">TS</a>]
00:57:51 ◼ ► companies have more or less figured out [<a href="https://overcast.fm/+Ipn5WusM/3471">TS</a>]
00:57:53 ◼ ► what it takes to build successful online [<a href="https://overcast.fm/+Ipn5WusM/3473">TS</a>]
00:57:56 ◼ ► services that are way more successful [<a href="https://overcast.fm/+Ipn5WusM/3476">TS</a>]
00:57:57 ◼ ► than anything online Apple has ever done [<a href="https://overcast.fm/+Ipn5WusM/3477">TS</a>]
00:57:59 ◼ ► and this is not a young market in terms [<a href="https://overcast.fm/+Ipn5WusM/3479">TS</a>]
00:58:02 ◼ ► of who the leaders are these companies [<a href="https://overcast.fm/+Ipn5WusM/3482">TS</a>]
00:58:04 ◼ ► are the second or third generation of [<a href="https://overcast.fm/+Ipn5WusM/3484">TS</a>]
00:58:07 ◼ ► kings of the internet this is where [<a href="https://overcast.fm/+Ipn5WusM/3487">TS</a>]
00:58:09 ◼ ► Apple's coming in and doing things [<a href="https://overcast.fm/+Ipn5WusM/3489">TS</a>]
00:58:11 ◼ ► differently and and the other difference [<a href="https://overcast.fm/+Ipn5WusM/3491">TS</a>]
00:58:13 ◼ ► is they're doing things differently in [<a href="https://overcast.fm/+Ipn5WusM/3493">TS</a>]
00:58:15 ◼ ► sort of a secret way like when they [<a href="https://overcast.fm/+Ipn5WusM/3495">TS</a>]
00:58:18 ◼ ► different than establishment it's clear [<a href="https://overcast.fm/+Ipn5WusM/3498">TS</a>]
00:58:20 ◼ ► that to everybody that Apple is doing [<a href="https://overcast.fm/+Ipn5WusM/3500">TS</a>]
00:58:23 ◼ ► something different it's you know it's [<a href="https://overcast.fm/+Ipn5WusM/3503">TS</a>]
00:58:24 ◼ ► like whoa here's here's a product that's [<a href="https://overcast.fm/+Ipn5WusM/3504">TS</a>]
00:58:26 ◼ ► very different from everybody else and [<a href="https://overcast.fm/+Ipn5WusM/3506">TS</a>]
00:58:27 ◼ ► like it's a differentiator right but [<a href="https://overcast.fm/+Ipn5WusM/3507">TS</a>]
00:58:30 ◼ ► when they're doing the data scent [<a href="https://overcast.fm/+Ipn5WusM/3510">TS</a>]
00:58:32 ◼ ► they're not talking about how their data [<a href="https://overcast.fm/+Ipn5WusM/3512">TS</a>]
00:58:33 ◼ ► centers are different and the only [<a href="https://overcast.fm/+Ipn5WusM/3513">TS</a>]
00:58:34 ◼ ► reason we're discovering this is people [<a href="https://overcast.fm/+Ipn5WusM/3514">TS</a>]
00:58:35 ◼ ► are you know digging around in there and [<a href="https://overcast.fm/+Ipn5WusM/3515">TS</a>]
00:58:37 ◼ ► trying to see how they are different [<a href="https://overcast.fm/+Ipn5WusM/3517">TS</a>]
00:58:38 ◼ ► it's it's behind-the-scenes different [<a href="https://overcast.fm/+Ipn5WusM/3518">TS</a>]
00:58:40 ◼ ► it's not different in a way that helps [<a href="https://overcast.fm/+Ipn5WusM/3520">TS</a>]
00:58:42 ◼ ► them in terms of marketing and or [<a href="https://overcast.fm/+Ipn5WusM/3522">TS</a>]
00:58:43 ◼ ► differentiation I don't know if that [<a href="https://overcast.fm/+Ipn5WusM/3523">TS</a>]
00:58:47 ◼ ► makes the difference or not but this [<a href="https://overcast.fm/+Ipn5WusM/3527">TS</a>]
00:58:48 ◼ ► this intrigues me this battle of how you [<a href="https://overcast.fm/+Ipn5WusM/3528">TS</a>]
00:58:51 ◼ ► build data centers because the ability [<a href="https://overcast.fm/+Ipn5WusM/3531">TS</a>]
00:58:53 ◼ ► to build that skill building data [<a href="https://overcast.fm/+Ipn5WusM/3533">TS</a>]
00:58:55 ◼ ► centers is clearly a skill of the future [<a href="https://overcast.fm/+Ipn5WusM/3535">TS</a>]
00:58:58 ◼ ► if you want to describe it in the say [<a href="https://overcast.fm/+Ipn5WusM/3538">TS</a>]
00:59:00 ◼ ► anything way no one's gonna get that [<a href="https://overcast.fm/+Ipn5WusM/3540">TS</a>]
00:59:02 ◼ ► reference huh kickboxing sport of the [<a href="https://overcast.fm/+Ipn5WusM/3542">TS</a>]
00:59:04 ◼ ► future anybody I've seen about mine yeah [<a href="https://overcast.fm/+Ipn5WusM/3544">TS</a>]
00:59:07 ◼ ► I have alright john cusack yeah so data [<a href="https://overcast.fm/+Ipn5WusM/3547">TS</a>]
00:59:11 ◼ ► centers skill the future because it's [<a href="https://overcast.fm/+Ipn5WusM/3551">TS</a>]
00:59:14 ◼ ► hard to imagine the most successful [<a href="https://overcast.fm/+Ipn5WusM/3554">TS</a>]
00:59:16 ◼ ► company in the world in 20 85 not having [<a href="https://overcast.fm/+Ipn5WusM/3556">TS</a>]
00:59:21 ◼ ► a gigantic data center full of something [<a href="https://overcast.fm/+Ipn5WusM/3561">TS</a>]
00:59:22 ◼ ► you know what I mean so this will [<a href="https://overcast.fm/+Ipn5WusM/3562">TS</a>]
00:59:26 ◼ ► definitely be a skill that if Apple [<a href="https://overcast.fm/+Ipn5WusM/3566">TS</a>]
00:59:31 ◼ ► grandchildren and be significant and [<a href="https://overcast.fm/+Ipn5WusM/3571">TS</a>]
00:59:32 ◼ ► important which I'm sure if you ask [<a href="https://overcast.fm/+Ipn5WusM/3572">TS</a>]
00:59:34 ◼ ► Steve Jobs he wants them to they gotta [<a href="https://overcast.fm/+Ipn5WusM/3574">TS</a>]
00:59:36 ◼ ► figure this out maybe they have figured [<a href="https://overcast.fm/+Ipn5WusM/3576">TS</a>]
00:59:39 ◼ ► out maybe they're going to get a leg up [<a href="https://overcast.fm/+Ipn5WusM/3579">TS</a>]
00:59:43 ◼ ► it's the final thing I wanna say about [<a href="https://overcast.fm/+Ipn5WusM/3583">TS</a>]
00:59:45 ◼ ► this is that it is out of character for [<a href="https://overcast.fm/+Ipn5WusM/3585">TS</a>]
00:59:47 ◼ ► Apple to rely so much on other vendors [<a href="https://overcast.fm/+Ipn5WusM/3587">TS</a>]
00:59:49 ◼ ► don't you think that they still want to [<a href="https://overcast.fm/+Ipn5WusM/3589">TS</a>]
00:59:52 ◼ ► own every single thing that they do they [<a href="https://overcast.fm/+Ipn5WusM/3592">TS</a>]
00:59:53 ◼ ► want they want to have contracts locked [<a href="https://overcast.fm/+Ipn5WusM/3593">TS</a>]
00:59:55 ◼ ► up for their suppliers they want to be [<a href="https://overcast.fm/+Ipn5WusM/3595">TS</a>]
00:59:56 ◼ ► able to have multiple sources for [<a href="https://overcast.fm/+Ipn5WusM/3596">TS</a>]
00:59:57 ◼ ► everything they want to divide design [<a href="https://overcast.fm/+Ipn5WusM/3597">TS</a>]
00:59:57 ◼ ► everything they want to divide design [<a href="https://overcast.fm/+Ipn5WusM/3597">TS</a>]
01:00:00 ◼ ► and their own system-on-a-chip they want [<a href="https://overcast.fm/+Ipn5WusM/3600">TS</a>]
01:00:02 ◼ ► to design all their own software and [<a href="https://overcast.fm/+Ipn5WusM/3602">TS</a>]
01:00:04 ◼ ► have control of just everything along [<a href="https://overcast.fm/+Ipn5WusM/3604">TS</a>]
01:00:06 ◼ ► the pipeline do not want to rely on any [<a href="https://overcast.fm/+Ipn5WusM/3606">TS</a>]
01:00:07 ◼ ► other parties especially competitors but [<a href="https://overcast.fm/+Ipn5WusM/3607">TS</a>]
01:00:09 ◼ ► here they are filling their data science [<a href="https://overcast.fm/+Ipn5WusM/3609">TS</a>]
01:00:11 ◼ ► with stuff many of which are made by [<a href="https://overcast.fm/+Ipn5WusM/3611">TS</a>]
01:00:13 ◼ ► competitors HP is making you know webOS [<a href="https://overcast.fm/+Ipn5WusM/3613">TS</a>]
01:00:15 ◼ ► and the touchpad clearly a competitor [<a href="https://overcast.fm/+Ipn5WusM/3615">TS</a>]
01:00:17 ◼ ► Oracle I guess not really a competitor [<a href="https://overcast.fm/+Ipn5WusM/3617">TS</a>]
01:00:19 ◼ ► the storage one the storage people are [<a href="https://overcast.fm/+Ipn5WusM/3619">TS</a>]
01:00:21 ◼ ► probably not competitors but Microsoft I [<a href="https://overcast.fm/+Ipn5WusM/3621">TS</a>]
01:00:23 ◼ ► would say so you have to say they're [<a href="https://overcast.fm/+Ipn5WusM/3623">TS</a>]
01:00:24 ◼ ► still a competitor and that's like the [<a href="https://overcast.fm/+Ipn5WusM/3624">TS</a>]
01:00:26 ◼ ► backbone of their operating system [<a href="https://overcast.fm/+Ipn5WusM/3626">TS</a>]
01:00:27 ◼ ► whatever what if it's just something as [<a href="https://overcast.fm/+Ipn5WusM/3627">TS</a>]
01:00:29 ◼ ► simple as saying John that the right [<a href="https://overcast.fm/+Ipn5WusM/3629">TS</a>]
01:00:31 ◼ ► tool for the right job and it just so [<a href="https://overcast.fm/+Ipn5WusM/3631">TS</a>]
01:00:33 ◼ ► happens that this is for whatever [<a href="https://overcast.fm/+Ipn5WusM/3633">TS</a>]
01:00:35 ◼ ► Apple's thinking is that this tool made [<a href="https://overcast.fm/+Ipn5WusM/3635">TS</a>]
01:00:38 ◼ ► by sure one of our competitors is this [<a href="https://overcast.fm/+Ipn5WusM/3638">TS</a>]
01:00:40 ◼ ► is the right tool for this job until we [<a href="https://overcast.fm/+Ipn5WusM/3640">TS</a>]
01:00:42 ◼ ► have our own solution or until there's a [<a href="https://overcast.fm/+Ipn5WusM/3642">TS</a>]
01:00:43 ◼ ► better tool we're going to use this [<a href="https://overcast.fm/+Ipn5WusM/3643">TS</a>]
01:00:45 ◼ ► because this does what we need and it's [<a href="https://overcast.fm/+Ipn5WusM/3645">TS</a>]
01:00:47 ◼ ► the best tool it could it be that simple [<a href="https://overcast.fm/+Ipn5WusM/3647">TS</a>]
01:00:50 ◼ ► the Apple mo on stuff like hardware is [<a href="https://overcast.fm/+Ipn5WusM/3650">TS</a>]
01:00:53 ◼ ► not to say let me look at the market and [<a href="https://overcast.fm/+Ipn5WusM/3653">TS</a>]
01:00:55 ◼ ► find the best system on the chip for [<a href="https://overcast.fm/+Ipn5WusM/3655">TS</a>]
01:00:57 ◼ ► smartphones there mo is to say we looked [<a href="https://overcast.fm/+Ipn5WusM/3657">TS</a>]
01:01:00 ◼ ► at all of the system on chips that are [<a href="https://overcast.fm/+Ipn5WusM/3660">TS</a>]
01:01:02 ◼ ► available and none of them is exactly [<a href="https://overcast.fm/+Ipn5WusM/3662">TS</a>]
01:01:04 ◼ ► tailored to our needs they all have some [<a href="https://overcast.fm/+Ipn5WusM/3664">TS</a>]
01:01:06 ◼ ► subsystem that we're not interested in [<a href="https://overcast.fm/+Ipn5WusM/3666">TS</a>]
01:01:07 ◼ ► or they take too much power or they're [<a href="https://overcast.fm/+Ipn5WusM/3667">TS</a>]
01:01:09 ◼ ► too slow so we're going to Commission [<a href="https://overcast.fm/+Ipn5WusM/3669">TS</a>]
01:01:12 ◼ ► the design of our own system on a chip [<a href="https://overcast.fm/+Ipn5WusM/3672">TS</a>]
01:01:13 ◼ ► does exactly what we needed to do like [<a href="https://overcast.fm/+Ipn5WusM/3673">TS</a>]
01:01:16 ◼ ► that's that's been their the way they [<a href="https://overcast.fm/+Ipn5WusM/3676">TS</a>]
01:01:19 ◼ ► operate with almost anything they have [<a href="https://overcast.fm/+Ipn5WusM/3679">TS</a>]
01:01:21 ◼ ► to do externally is to not accept what [<a href="https://overcast.fm/+Ipn5WusM/3681">TS</a>]
01:01:23 ◼ ► is being offered to them but to ask for [<a href="https://overcast.fm/+Ipn5WusM/3683">TS</a>]
01:01:25 ◼ ► more take take the CPU in the MacBook [<a href="https://overcast.fm/+Ipn5WusM/3685">TS</a>]
01:01:27 ◼ ► Air they didn't go to Intel and said [<a href="https://overcast.fm/+Ipn5WusM/3687">TS</a>]
01:01:28 ◼ ► what's the best chip you've got that we [<a href="https://overcast.fm/+Ipn5WusM/3688">TS</a>]
01:01:29 ◼ ► can fit in this awesome skinny little [<a href="https://overcast.fm/+Ipn5WusM/3689">TS</a>]
01:01:31 ◼ ► notebook they went to in town said we've [<a href="https://overcast.fm/+Ipn5WusM/3691">TS</a>]
01:01:33 ◼ ► got this awesome skinny little notebook [<a href="https://overcast.fm/+Ipn5WusM/3693">TS</a>]
01:01:34 ◼ ► and nothing you're offering us fits in [<a href="https://overcast.fm/+Ipn5WusM/3694">TS</a>]
01:01:36 ◼ ► there can you make us a new chip only [<a href="https://overcast.fm/+Ipn5WusM/3696">TS</a>]
01:01:38 ◼ ► for us that has the requirements that we [<a href="https://overcast.fm/+Ipn5WusM/3698">TS</a>]
01:01:41 ◼ ► need of it to fit inside this little [<a href="https://overcast.fm/+Ipn5WusM/3701">TS</a>]
01:01:42 ◼ ► thing and Intel did it that's how they [<a href="https://overcast.fm/+Ipn5WusM/3702">TS</a>]
01:01:45 ◼ ► work so in this case I mean maybe they [<a href="https://overcast.fm/+Ipn5WusM/3705">TS</a>]
01:01:48 ◼ ► do that with these vendors I don't know [<a href="https://overcast.fm/+Ipn5WusM/3708">TS</a>]
01:01:49 ◼ ► maybe they went to the vendors and said [<a href="https://overcast.fm/+Ipn5WusM/3709">TS</a>]
01:01:50 ◼ ► nothing you have satisfies our needs at [<a href="https://overcast.fm/+Ipn5WusM/3710">TS</a>]
01:01:52 ◼ ► will you build us this custom thing [<a href="https://overcast.fm/+Ipn5WusM/3712">TS</a>]
01:01:53 ◼ ► because we'll buy a bazillion of them [<a href="https://overcast.fm/+Ipn5WusM/3713">TS</a>]
01:01:55 ◼ ► and fill our data center in North [<a href="https://overcast.fm/+Ipn5WusM/3715">TS</a>]
01:01:57 ◼ ► Carolina with them right mm-hmm I don't [<a href="https://overcast.fm/+Ipn5WusM/3717">TS</a>]
01:02:01 ◼ ► know again without the details we can't [<a href="https://overcast.fm/+Ipn5WusM/3721">TS</a>]
01:02:03 ◼ ► know how that's working but it it just [<a href="https://overcast.fm/+Ipn5WusM/3723">TS</a>]
01:02:04 ◼ ► seems out of character now I guess one [<a href="https://overcast.fm/+Ipn5WusM/3724">TS</a>]
01:02:08 ◼ ► part of it doesn't make sense is Apple [<a href="https://overcast.fm/+Ipn5WusM/3728">TS</a>]
01:02:09 ◼ ► pulling out of that market like stopping [<a href="https://overcast.fm/+Ipn5WusM/3729">TS</a>]
01:02:11 ◼ ► the Xserve line and everything that [<a href="https://overcast.fm/+Ipn5WusM/3731">TS</a>]
01:02:13 ◼ ► fits with this because apple it's Apple [<a href="https://overcast.fm/+Ipn5WusM/3733">TS</a>]
01:02:15 ◼ ► saying look we're not going to do data [<a href="https://overcast.fm/+Ipn5WusM/3735">TS</a>]
01:02:17 ◼ ► center stuffs because it's embarrassing [<a href="https://overcast.fm/+Ipn5WusM/3737">TS</a>]
01:02:19 ◼ ► for us to make a server but then not be [<a href="https://overcast.fm/+Ipn5WusM/3739">TS</a>]
01:02:20 ◼ ► able to use it in our own stuff because [<a href="https://overcast.fm/+Ipn5WusM/3740">TS</a>]
01:02:22 ◼ ► it's not good enough or cheap enough or [<a href="https://overcast.fm/+Ipn5WusM/3742">TS</a>]
01:02:23 ◼ ► whatever so it's clear that this is not [<a href="https://overcast.fm/+Ipn5WusM/3743">TS</a>]
01:02:25 ◼ ► our Forte let's stop making server [<a href="https://overcast.fm/+Ipn5WusM/3745">TS</a>]
01:02:27 ◼ ► hardware like this let's not making rack [<a href="https://overcast.fm/+Ipn5WusM/3747">TS</a>]
01:02:28 ◼ ► mount server hardware we're not we're [<a href="https://overcast.fm/+Ipn5WusM/3748">TS</a>]
01:02:29 ◼ ► just not in that business and then when [<a href="https://overcast.fm/+Ipn5WusM/3749">TS</a>]
01:02:32 ◼ ► they go to vendors they can say say like [<a href="https://overcast.fm/+Ipn5WusM/3752">TS</a>]
01:02:33 ◼ ► we stopped our server line we're totally [<a href="https://overcast.fm/+Ipn5WusM/3753">TS</a>]
01:02:34 ◼ ► not competing with you guys but now we [<a href="https://overcast.fm/+Ipn5WusM/3754">TS</a>]
01:02:36 ◼ ► mean to buy your 1u servers and your [<a href="https://overcast.fm/+Ipn5WusM/3756">TS</a>]
01:02:38 ◼ ► storage and stuff like that even though [<a href="https://overcast.fm/+Ipn5WusM/3758">TS</a>]
01:02:40 ◼ ► our professional people love their extra [<a href="https://overcast.fm/+Ipn5WusM/3760">TS</a>]
01:02:41 ◼ ► raids and they love doing all that stuff [<a href="https://overcast.fm/+Ipn5WusM/3761">TS</a>]
01:02:43 ◼ ► and it was so easy to manage we just got [<a href="https://overcast.fm/+Ipn5WusM/3763">TS</a>]
01:02:45 ◼ ► to get out of that business so all our [<a href="https://overcast.fm/+Ipn5WusM/3765">TS</a>]
01:02:46 ◼ ► customers will now be buying your stuff [<a href="https://overcast.fm/+Ipn5WusM/3766">TS</a>]
01:02:48 ◼ ► or something so we're buddies right [<a href="https://overcast.fm/+Ipn5WusM/3768">TS</a>]
01:02:50 ◼ ► let's buy some of your server hardware [<a href="https://overcast.fm/+Ipn5WusM/3770">TS</a>]
01:02:51 ◼ ► even though these companies do compete [<a href="https://overcast.fm/+Ipn5WusM/3771">TS</a>]
01:02:53 ◼ ► with them HP is obviously competing them [<a href="https://overcast.fm/+Ipn5WusM/3773">TS</a>]
01:02:54 ◼ ► with the touchpad and webOS phones and [<a href="https://overcast.fm/+Ipn5WusM/3774">TS</a>]
01:02:56 ◼ ► stuff like that the this server hardware [<a href="https://overcast.fm/+Ipn5WusM/3776">TS</a>]
01:02:59 ◼ ► people don't view Apple as a competitor [<a href="https://overcast.fm/+Ipn5WusM/3779">TS</a>]
01:03:01 ◼ ► because they're not and in big companies [<a href="https://overcast.fm/+Ipn5WusM/3781">TS</a>]
01:03:03 ◼ ► segments of the company especially big [<a href="https://overcast.fm/+Ipn5WusM/3783">TS</a>]
01:03:06 ◼ ► companies that are not Apple segments of [<a href="https://overcast.fm/+Ipn5WusM/3786">TS</a>]
01:03:09 ◼ ► independent entities where the guy who's [<a href="https://overcast.fm/+Ipn5WusM/3789">TS</a>]
01:03:12 ◼ ► in charge of server is rubbing his hands [<a href="https://overcast.fm/+Ipn5WusM/3792">TS</a>]
01:03:14 ◼ ► to this contract to fill this data [<a href="https://overcast.fm/+Ipn5WusM/3794">TS</a>]
01:03:15 ◼ ► center with hardware and he doesn't care [<a href="https://overcast.fm/+Ipn5WusM/3795">TS</a>]
01:03:17 ◼ ► whether or not it's in the strategic [<a href="https://overcast.fm/+Ipn5WusM/3797">TS</a>]
01:03:18 ◼ ► best interest of HP versus a company [<a href="https://overcast.fm/+Ipn5WusM/3798">TS</a>]
01:03:20 ◼ ► like Apple where if you're talking to [<a href="https://overcast.fm/+Ipn5WusM/3800">TS</a>]
01:03:22 ◼ ► some even like a VP of some department [<a href="https://overcast.fm/+Ipn5WusM/3802">TS</a>]
01:03:24 ◼ ► and trying to do a deal with him he sure [<a href="https://overcast.fm/+Ipn5WusM/3804">TS</a>]
01:03:26 ◼ ► as hell not doing anything that's not in [<a href="https://overcast.fm/+Ipn5WusM/3806">TS</a>]
01:03:27 ◼ ► the best interest of Apple even if it's [<a href="https://overcast.fm/+Ipn5WusM/3807">TS</a>]
01:03:29 ◼ ► good for his department because all that [<a href="https://overcast.fm/+Ipn5WusM/3809">TS</a>]
01:03:31 ◼ ► stuff's got to go through the chain of [<a href="https://overcast.fm/+Ipn5WusM/3811">TS</a>]
01:03:33 ◼ ► command and it's never going to get [<a href="https://overcast.fm/+Ipn5WusM/3813">TS</a>]
01:03:34 ◼ ► approved if it doesn't if it's not in [<a href="https://overcast.fm/+Ipn5WusM/3814">TS</a>]
01:03:35 ◼ ► any strategic interest of the company [<a href="https://overcast.fm/+Ipn5WusM/3815">TS</a>]
01:03:37 ◼ ► Apple is very good about operating a [<a href="https://overcast.fm/+Ipn5WusM/3817">TS</a>]
01:03:40 ◼ ► being of one mind about the company [<a href="https://overcast.fm/+Ipn5WusM/3820">TS</a>]
01:03:43 ◼ ► versus other companies which have little [<a href="https://overcast.fm/+Ipn5WusM/3823">TS</a>]
01:03:46 ◼ ► kingdoms in them that can operate more [<a href="https://overcast.fm/+Ipn5WusM/3826">TS</a>]
01:03:48 ◼ ► independently it seems so that's all [<a href="https://overcast.fm/+Ipn5WusM/3828">TS</a>]
01:03:54 ◼ ► I've got on my that was my main topic [<a href="https://overcast.fm/+Ipn5WusM/3834">TS</a>]
01:03:56 ◼ ► for the day what was a good topic way [<a href="https://overcast.fm/+Ipn5WusM/3836">TS</a>]
01:03:58 ◼ ► better than the one I was thinking of we [<a href="https://overcast.fm/+Ipn5WusM/3838">TS</a>]
01:04:01 ◼ ► still have time for mine because I think [<a href="https://overcast.fm/+Ipn5WusM/3841">TS</a>]
01:04:02 ◼ ► it's a relatively short one all right [<a href="https://overcast.fm/+Ipn5WusM/3842">TS</a>]
01:04:04 ◼ ► let's go for it well we also just want [<a href="https://overcast.fm/+Ipn5WusM/3844">TS</a>]
01:04:06 ◼ ► to say thanks to felt-tip comm makers of [<a href="https://overcast.fm/+Ipn5WusM/3846">TS</a>]
01:04:10 ◼ ► sound studio for this is Jon Syracuse's [<a href="https://overcast.fm/+Ipn5WusM/3850">TS</a>]
01:04:12 ◼ ► go-to app when it comes to recording [<a href="https://overcast.fm/+Ipn5WusM/3852">TS</a>]
01:04:15 ◼ ► editing and producing audio this is what [<a href="https://overcast.fm/+Ipn5WusM/3855">TS</a>]
01:04:17 ◼ ► he uses it's what he's always used and [<a href="https://overcast.fm/+Ipn5WusM/3857">TS</a>]
01:04:19 ◼ ► same for me my go-to app and to Mac OS [<a href="https://overcast.fm/+Ipn5WusM/3859">TS</a>]
01:04:25 ◼ ► and for recording edit editing and [<a href="https://overcast.fm/+Ipn5WusM/3865">TS</a>]
01:04:28 ◼ ► creating digital audio on your computer [<a href="https://overcast.fm/+Ipn5WusM/3868">TS</a>]
01:04:30 ◼ ► it doesn't matter whether it's a podcast [<a href="https://overcast.fm/+Ipn5WusM/3870">TS</a>]
01:04:31 ◼ ► spoken word or music and from this [<a href="https://overcast.fm/+Ipn5WusM/3871">TS</a>]
01:04:34 ◼ ► high-quality master you can save in all [<a href="https://overcast.fm/+Ipn5WusM/3874">TS</a>]
01:04:36 ◼ ► of the major formats WAV AAC mp3 and [<a href="https://overcast.fm/+Ipn5WusM/3876">TS</a>]
01:04:39 ◼ ► John Syracuse's very favorite format of [<a href="https://overcast.fm/+Ipn5WusM/3879">TS</a>]
01:04:42 ◼ ► all time OGG Vorbis and that you can get [<a href="https://overcast.fm/+Ipn5WusM/3882">TS</a>]
01:04:45 ◼ ► sound studio for on the Mac App Store [<a href="https://overcast.fm/+Ipn5WusM/3885">TS</a>]
01:04:47 ◼ ► just search for sound studio or go to [<a href="https://overcast.fm/+Ipn5WusM/3887">TS</a>]
01:04:50 ◼ ► felt-tip comm /ss and seriously people [<a href="https://overcast.fm/+Ipn5WusM/3890">TS</a>]
01:04:53 ◼ ► always ask me Dan what app do you use to [<a href="https://overcast.fm/+Ipn5WusM/3893">TS</a>]
01:04:55 ◼ ► record what I want to record something [<a href="https://overcast.fm/+Ipn5WusM/3895">TS</a>]
01:04:56 ◼ ► which ladies use this this is what you [<a href="https://overcast.fm/+Ipn5WusM/3896">TS</a>]
01:04:59 ◼ ► should use so thanks to felt-tip comm [<a href="https://overcast.fm/+Ipn5WusM/3899">TS</a>]
01:05:03 ◼ ► OGG Vorbis you know speaking of audio [<a href="https://overcast.fm/+Ipn5WusM/3903">TS</a>]
01:05:06 ◼ ► formats that ever tell you my my one and [<a href="https://overcast.fm/+Ipn5WusM/3906">TS</a>]
01:05:08 ◼ ► only communicating with you Steve Jobs [<a href="https://overcast.fm/+Ipn5WusM/3908">TS</a>]
01:05:11 ◼ ► story yeah never heard that maybe this [<a href="https://overcast.fm/+Ipn5WusM/3911">TS</a>]
01:05:13 ◼ ► can be our second thought this is great [<a href="https://overcast.fm/+Ipn5WusM/3913">TS</a>]
01:05:14 ◼ ► you've been holding out on me it's a [<a href="https://overcast.fm/+Ipn5WusM/3914">TS</a>]
01:05:17 ◼ ► short one no it's not you know so [<a href="https://overcast.fm/+Ipn5WusM/3917">TS</a>]
01:05:18 ◼ ► everyone everyone email Steve Jobs at [<a href="https://overcast.fm/+Ipn5WusM/3918">TS</a>]
01:05:21 ◼ ► have you ever emailed him no I would [<a href="https://overcast.fm/+Ipn5WusM/3921">TS</a>]
01:05:24 ◼ ► you've never emailed nah do of course [<a href="https://overcast.fm/+Ipn5WusM/3924">TS</a>]
01:05:26 ◼ ► not know why you know why you didn't [<a href="https://overcast.fm/+Ipn5WusM/3926">TS</a>]
01:05:27 ◼ ► email him because when you were young [<a href="https://overcast.fm/+Ipn5WusM/3927">TS</a>]
01:05:28 ◼ ► enough to eat to think that you should [<a href="https://overcast.fm/+Ipn5WusM/3928">TS</a>]
01:05:30 ◼ ► email Steve Jobs you were PC weenie not [<a href="https://overcast.fm/+Ipn5WusM/3930">TS</a>]
01:05:32 ◼ ► not not true at all totally true you're [<a href="https://overcast.fm/+Ipn5WusM/3932">TS</a>]
01:05:34 ◼ ► building your own PC easier yeah but I [<a href="https://overcast.fm/+Ipn5WusM/3934">TS</a>]
01:05:36 ◼ ► might become the computer I used was a [<a href="https://overcast.fm/+Ipn5WusM/3936">TS</a>]
01:05:39 ◼ ► Mac what I did for a living was P sound [<a href="https://overcast.fm/+Ipn5WusM/3939">TS</a>]
01:05:42 ◼ ► you half PC me alright but at any rate I [<a href="https://overcast.fm/+Ipn5WusM/3942">TS</a>]
01:05:46 ◼ ► was young and foolish and and Steve was [<a href="https://overcast.fm/+Ipn5WusM/3946">TS</a>]
01:05:49 ◼ ► back at Apple and I sent him a couple of [<a href="https://overcast.fm/+Ipn5WusM/3949">TS</a>]
01:05:52 ◼ ► emails of the course of my life I even [<a href="https://overcast.fm/+Ipn5WusM/3952">TS</a>]
01:05:55 ◼ ► even when I was younger I knew enough [<a href="https://overcast.fm/+Ipn5WusM/3955">TS</a>]
01:05:56 ◼ ► like not to write him a dissertation I [<a href="https://overcast.fm/+Ipn5WusM/3956">TS</a>]
01:05:59 ◼ ► would keep my emails like the equivalent [<a href="https://overcast.fm/+Ipn5WusM/3959">TS</a>]
01:06:02 ◼ ► of being a bartender at a college bar [<a href="https://overcast.fm/+Ipn5WusM/3962">TS</a>]
01:06:04 ◼ ► okay and and and all you do is pour [<a href="https://overcast.fm/+Ipn5WusM/3964">TS</a>]
01:06:07 ◼ ► Coors Light for people when you get home [<a href="https://overcast.fm/+Ipn5WusM/3967">TS</a>]
01:06:09 ◼ ► does that mean you should drink Coors [<a href="https://overcast.fm/+Ipn5WusM/3969">TS</a>]
01:06:10 ◼ ► Light now you're still suckin on huh I [<a href="https://overcast.fm/+Ipn5WusM/3970">TS</a>]
01:06:13 ◼ ► just wanna be clear about it don't be [<a href="https://overcast.fm/+Ipn5WusM/3973">TS</a>]
01:06:14 ◼ ► offended yeah no I understand the [<a href="https://overcast.fm/+Ipn5WusM/3974">TS</a>]
01:06:16 ◼ ► analogy under saying it's as you say if [<a href="https://overcast.fm/+Ipn5WusM/3976">TS</a>]
01:06:18 ◼ ► you want if you want to insult me for [<a href="https://overcast.fm/+Ipn5WusM/3978">TS</a>]
01:06:20 ◼ ► being a geek dance only than the right [<a href="https://overcast.fm/+Ipn5WusM/3980">TS</a>]
01:06:21 ◼ ► way alright well you know that's it's [<a href="https://overcast.fm/+Ipn5WusM/3981">TS</a>]
01:06:23 ◼ ► guilt by association I I'll live I can [<a href="https://overcast.fm/+Ipn5WusM/3983">TS</a>]
01:06:25 ◼ ► live with then alright so anyway I would [<a href="https://overcast.fm/+Ipn5WusM/3985">TS</a>]
01:06:29 ◼ ► always try to keep them short because [<a href="https://overcast.fm/+Ipn5WusM/3989">TS</a>]
01:06:30 ◼ ► this guy's if you want your email to [<a href="https://overcast.fm/+Ipn5WusM/3990">TS</a>]
01:06:31 ◼ ► have any impact you just have to figure [<a href="https://overcast.fm/+Ipn5WusM/3991">TS</a>]
01:06:33 ◼ ► out what it is that you want to say and [<a href="https://overcast.fm/+Ipn5WusM/3993">TS</a>]
01:06:34 ◼ ► you know like when you see those emails [<a href="https://overcast.fm/+Ipn5WusM/3994">TS</a>]
01:06:35 ◼ ► that have like an executive summary at [<a href="https://overcast.fm/+Ipn5WusM/3995">TS</a>]
01:06:36 ◼ ► the top that's got to be the whole email [<a href="https://overcast.fm/+Ipn5WusM/3996">TS</a>]
01:06:38 ◼ ► I had the whole email just one one just [<a href="https://overcast.fm/+Ipn5WusM/3998">TS</a>]
01:06:42 ◼ ► executive in you're summarizing forum [<a href="https://overcast.fm/+Ipn5WusM/4002">TS</a>]
01:06:44 ◼ ► this was before like this is 1997-98 [<a href="https://overcast.fm/+Ipn5WusM/4004">TS</a>]
01:06:46 ◼ ► when he just came back so maybe actually [<a href="https://overcast.fm/+Ipn5WusM/4006">TS</a>]
01:06:48 ◼ ► write Edina so I would send him stuff [<a href="https://overcast.fm/+Ipn5WusM/4008">TS</a>]
01:06:50 ◼ ► I'm at one point I sent him a mail like [<a href="https://overcast.fm/+Ipn5WusM/4010">TS</a>]
01:06:53 ◼ ► I think it iTunes music store I'd just [<a href="https://overcast.fm/+Ipn5WusM/4013">TS</a>]
01:06:55 ◼ ► been introduced and I and I was pissed [<a href="https://overcast.fm/+Ipn5WusM/4015">TS</a>]
01:06:56 ◼ ► off that they're producing lossy music [<a href="https://overcast.fm/+Ipn5WusM/4016">TS</a>]
01:06:58 ◼ ► we've talked about this on past shows I [<a href="https://overcast.fm/+Ipn5WusM/4018">TS</a>]
01:06:59 ◼ ► don't like you know it was music quality [<a href="https://overcast.fm/+Ipn5WusM/4019">TS</a>]
01:07:01 ◼ ► that was lower quality than CD it seemed [<a href="https://overcast.fm/+Ipn5WusM/4021">TS</a>]
01:07:04 ◼ ► downloading good crappy compression bad [<a href="https://overcast.fm/+Ipn5WusM/4024">TS</a>]
01:07:08 ◼ ► so I said basically that I thought that [<a href="https://overcast.fm/+Ipn5WusM/4028">TS</a>]
01:07:11 ◼ ► when you bought a song you should buy [<a href="https://overcast.fm/+Ipn5WusM/4031">TS</a>]
01:07:12 ◼ ► the rights to the best quality version [<a href="https://overcast.fm/+Ipn5WusM/4032">TS</a>]
01:07:14 ◼ ► of that song and even if they send you [<a href="https://overcast.fm/+Ipn5WusM/4034">TS</a>]
01:07:16 ◼ ► the crappy mp3 you should have the [<a href="https://overcast.fm/+Ipn5WusM/4036">TS</a>]
01:07:17 ◼ ► rights to the higher quality version as [<a href="https://overcast.fm/+Ipn5WusM/4037">TS</a>]
01:07:19 ◼ ► well so if you were a masochist you [<a href="https://overcast.fm/+Ipn5WusM/4039">TS</a>]
01:07:20 ◼ ► could download the big twenty-two [<a href="https://overcast.fm/+Ipn5WusM/4040">TS</a>]
01:07:24 ◼ ► uncompressed quote-unquote the CD [<a href="https://overcast.fm/+Ipn5WusM/4044">TS</a>]
01:07:26 ◼ ► quality version at the very least don't [<a href="https://overcast.fm/+Ipn5WusM/4046">TS</a>]
01:07:27 ◼ ► make it worse right and I said that [<a href="https://overcast.fm/+Ipn5WusM/4047">TS</a>]
01:07:30 ◼ ► Microsoft had a lossless audio format [<a href="https://overcast.fm/+Ipn5WusM/4050">TS</a>]
01:07:33 ◼ ► that they were using for this or could [<a href="https://overcast.fm/+Ipn5WusM/4053">TS</a>]
01:07:35 ◼ ► potentially useful I think they were [<a href="https://overcast.fm/+Ipn5WusM/4055">TS</a>]
01:07:36 ◼ ► using like plays for sure or whatever [<a href="https://overcast.fm/+Ipn5WusM/4056">TS</a>]
01:07:38 ◼ ► Microsoft's failed music initiative was [<a href="https://overcast.fm/+Ipn5WusM/4058">TS</a>]
01:07:40 ◼ ► at this particular time I think I [<a href="https://overcast.fm/+Ipn5WusM/4060">TS</a>]
01:07:41 ◼ ► referenced it and noted that they had a [<a href="https://overcast.fm/+Ipn5WusM/4061">TS</a>]
01:07:43 ◼ ► compressed but not lossy audio format I [<a href="https://overcast.fm/+Ipn5WusM/4063">TS</a>]
01:07:48 ◼ ► and the reason I remember this email [<a href="https://overcast.fm/+Ipn5WusM/4068">TS</a>]
01:07:52 ◼ ► among the five or six I've ever sent in [<a href="https://overcast.fm/+Ipn5WusM/4072">TS</a>]
01:07:54 ◼ ► my life is that he actually replied to [<a href="https://overcast.fm/+Ipn5WusM/4074">TS</a>]
01:07:55 ◼ ► it in his typical one sentence reply [<a href="https://overcast.fm/+Ipn5WusM/4075">TS</a>]
01:08:00 ◼ ► he asked hee hee I figured what the pie [<a href="https://overcast.fm/+Ipn5WusM/4080">TS</a>]
01:08:03 ◼ ► was it basically was one sentence it [<a href="https://overcast.fm/+Ipn5WusM/4083">TS</a>]
01:08:04 ◼ ► said he was referencing the Microsoft [<a href="https://overcast.fm/+Ipn5WusM/4084">TS</a>]
01:08:06 ◼ ► lossless compression formats and it said [<a href="https://overcast.fm/+Ipn5WusM/4086">TS</a>]
01:08:10 ◼ ► what are these we are not aware of them [<a href="https://overcast.fm/+Ipn5WusM/4090">TS</a>]
01:08:13 ◼ ► right so now when you get when you get a [<a href="https://overcast.fm/+Ipn5WusM/4093">TS</a>]
01:08:16 ◼ ► response like that first of all it's not [<a href="https://overcast.fm/+Ipn5WusM/4096">TS</a>]
01:08:19 ◼ ► just like him saying yes or no it's a [<a href="https://overcast.fm/+Ipn5WusM/4099">TS</a>]
01:08:20 ◼ ► questions question you've got a result [<a href="https://overcast.fm/+Ipn5WusM/4100">TS</a>]
01:08:22 ◼ ► like wants to reply but on the other [<a href="https://overcast.fm/+Ipn5WusM/4102">TS</a>]
01:08:24 ◼ ► hand if this was for example one of my [<a href="https://overcast.fm/+Ipn5WusM/4104">TS</a>]
01:08:26 ◼ ► parents sending that reply but like take [<a href="https://overcast.fm/+Ipn5WusM/4106">TS</a>]
01:08:28 ◼ ► the words you just put in that sentence [<a href="https://overcast.fm/+Ipn5WusM/4108">TS</a>]
01:08:30 ◼ ► and paste them into Google and hit [<a href="https://overcast.fm/+Ipn5WusM/4110">TS</a>]
01:08:31 ◼ ► return you're feeling lucky like it's [<a href="https://overcast.fm/+Ipn5WusM/4111">TS</a>]
01:08:33 ◼ ► not rocket science but he's a busy man I [<a href="https://overcast.fm/+Ipn5WusM/4113">TS</a>]
01:08:35 ◼ ► feel like it would have taken less time [<a href="https://overcast.fm/+Ipn5WusM/4115">TS</a>]
01:08:37 ◼ ► then into you know and also he said we [<a href="https://overcast.fm/+Ipn5WusM/4117">TS</a>]
01:08:42 ◼ ► are not aware he's not not just I am not [<a href="https://overcast.fm/+Ipn5WusM/4122">TS</a>]
01:08:43 ◼ ► aware of these as an individual as a CEO [<a href="https://overcast.fm/+Ipn5WusM/4123">TS</a>]
01:08:45 ◼ ► but it seems like he you know had a [<a href="https://overcast.fm/+Ipn5WusM/4125">TS</a>]
01:08:48 ◼ ► conversation about it talk to somebody [<a href="https://overcast.fm/+Ipn5WusM/4128">TS</a>]
01:08:50 ◼ ► and said what is this Microsoft losses [<a href="https://overcast.fm/+Ipn5WusM/4130">TS</a>]
01:08:52 ◼ ► iq things you're thinking about someone [<a href="https://overcast.fm/+Ipn5WusM/4132">TS</a>]
01:08:54 ◼ ► mentioned doing have you heard of that [<a href="https://overcast.fm/+Ipn5WusM/4134">TS</a>]
01:08:55 ◼ ► and I guess like no we are not aware of [<a href="https://overcast.fm/+Ipn5WusM/4135">TS</a>]
01:08:56 ◼ ► so what I did I always google it and [<a href="https://overcast.fm/+Ipn5WusM/4136">TS</a>]
01:09:00 ◼ ► write a one sentence reply of this is [<a href="https://overcast.fm/+Ipn5WusM/4140">TS</a>]
01:09:02 ◼ ► what it is but then underneath it [<a href="https://overcast.fm/+Ipn5WusM/4142">TS</a>]
01:09:04 ◼ ► provide in a passive aggressive manner [<a href="https://overcast.fm/+Ipn5WusM/4144">TS</a>]
01:09:06 ◼ ► the link to the Google search should [<a href="https://overcast.fm/+Ipn5WusM/4146">TS</a>]
01:09:08 ◼ ► what related you to the same information [<a href="https://overcast.fm/+Ipn5WusM/4148">TS</a>]
01:09:10 ◼ ► and of course you know they didn't reply [<a href="https://overcast.fm/+Ipn5WusM/4150">TS</a>]
01:09:12 ◼ ► to that Wow so I can't help being the [<a href="https://overcast.fm/+Ipn5WusM/4152">TS</a>]
01:09:14 ◼ ► jerk I guess so fast forward about six [<a href="https://overcast.fm/+Ipn5WusM/4154">TS</a>]
01:09:20 ◼ ► to eight months yeah and an Apple is I [<a href="https://overcast.fm/+Ipn5WusM/4160">TS</a>]
01:09:24 ◼ ► think they're on stage during one of [<a href="https://overcast.fm/+Ipn5WusM/4164">TS</a>]
01:09:25 ◼ ► their or maybe vision on stage maybe [<a href="https://overcast.fm/+Ipn5WusM/4165">TS</a>]
01:09:27 ◼ ► just on a site on their site but they [<a href="https://overcast.fm/+Ipn5WusM/4167">TS</a>]
01:09:28 ◼ ► released some iTunes update and as part [<a href="https://overcast.fm/+Ipn5WusM/4168">TS</a>]
01:09:30 ◼ ► of it was anything iTunes update a [<a href="https://overcast.fm/+Ipn5WusM/4170">TS</a>]
01:09:32 ◼ ► QuickTime update and as part of they [<a href="https://overcast.fm/+Ipn5WusM/4172">TS</a>]
01:09:33 ◼ ► released a new thing called the apple [<a href="https://overcast.fm/+Ipn5WusM/4173">TS</a>]
01:09:35 ◼ ► lossless audio codec which exists to [<a href="https://overcast.fm/+Ipn5WusM/4175">TS</a>]
01:09:37 ◼ ► this day you can encode audio in it now [<a href="https://overcast.fm/+Ipn5WusM/4177">TS</a>]
01:09:42 ◼ ► I don't know if you can connect those [<a href="https://overcast.fm/+Ipn5WusM/4182">TS</a>]
01:09:43 ◼ ► dots and say because I whined about [<a href="https://overcast.fm/+Ipn5WusM/4183">TS</a>]
01:09:46 ◼ ► anything you take credit for that I [<a href="https://overcast.fm/+Ipn5WusM/4186">TS</a>]
01:09:48 ◼ ► don't know if I take credit for it but [<a href="https://overcast.fm/+Ipn5WusM/4188">TS</a>]
01:09:50 ◼ ► the timing seems strange like first of [<a href="https://overcast.fm/+Ipn5WusM/4190">TS</a>]
01:09:52 ◼ ► all who in their right mind makes their [<a href="https://overcast.fm/+Ipn5WusM/4192">TS</a>]
01:09:54 ◼ ► own lossless audio compression format I [<a href="https://overcast.fm/+Ipn5WusM/4194">TS</a>]
01:09:57 ◼ ► don't think Apple Lossless is SuperDuper [<a href="https://overcast.fm/+Ipn5WusM/4197">TS</a>]
01:09:59 ◼ ► awesome I'm sure it has some kind of [<a href="https://overcast.fm/+Ipn5WusM/4199">TS</a>]
01:10:01 ◼ ► compression in it it's not just an [<a href="https://overcast.fm/+Ipn5WusM/4201">TS</a>]
01:10:03 ◼ ► uncompressed audio scream but I don't [<a href="https://overcast.fm/+Ipn5WusM/4203">TS</a>]
01:10:06 ◼ ► know I don't know how much technical [<a href="https://overcast.fm/+Ipn5WusM/4206">TS</a>]
01:10:07 ◼ ► underpinning there is to Apple Lossless [<a href="https://overcast.fm/+Ipn5WusM/4207">TS</a>]
01:10:09 ◼ ► is to just run-of-the-mill is it not [<a href="https://overcast.fm/+Ipn5WusM/4209">TS</a>]
01:10:11 ◼ ► even as good as flack I don't know but [<a href="https://overcast.fm/+Ipn5WusM/4211">TS</a>]
01:10:13 ◼ ► the fact is that when I wrote the email [<a href="https://overcast.fm/+Ipn5WusM/4213">TS</a>]
01:10:16 ◼ ► steve job claims to have no knowledge of [<a href="https://overcast.fm/+Ipn5WusM/4216">TS</a>]
01:10:19 ◼ ► microsoft's lossless audio formance [<a href="https://overcast.fm/+Ipn5WusM/4219">TS</a>]
01:10:20 ◼ ► maybe apple's already working on theirs [<a href="https://overcast.fm/+Ipn5WusM/4220">TS</a>]
01:10:22 ◼ ► but the bottom line is that some some [<a href="https://overcast.fm/+Ipn5WusM/4222">TS</a>]
01:10:25 ◼ ► results seem to happen from my email now [<a href="https://overcast.fm/+Ipn5WusM/4225">TS</a>]
01:10:31 ◼ ► basically ignored but I always found it [<a href="https://overcast.fm/+Ipn5WusM/4231">TS</a>]
01:10:37 ◼ ► happened and that you know in my mind I [<a href="https://overcast.fm/+Ipn5WusM/4237">TS</a>]
01:10:39 ◼ ► like to think that that had some some [<a href="https://overcast.fm/+Ipn5WusM/4239">TS</a>]
01:10:40 ◼ ► you know effect towards them making that [<a href="https://overcast.fm/+Ipn5WusM/4240">TS</a>]
01:10:42 ◼ ► format you're gonna be one of those old [<a href="https://overcast.fm/+Ipn5WusM/4242">TS</a>]
01:10:44 ◼ ► you're gonna be one of these old guys [<a href="https://overcast.fm/+Ipn5WusM/4244">TS</a>]
01:10:45 ◼ ► who sits out in front of the the barber [<a href="https://overcast.fm/+Ipn5WusM/4245">TS</a>]
01:10:48 ◼ ► shop or the drugstore some that zipper I [<a href="https://overcast.fm/+Ipn5WusM/4248">TS</a>]
01:10:50 ◼ ► invented that and you know 78 I have [<a href="https://overcast.fm/+Ipn5WusM/4250">TS</a>]
01:10:53 ◼ ► other stories that I can't share uh-huh [<a href="https://overcast.fm/+Ipn5WusM/4253">TS</a>]
01:10:55 ◼ ► that have much tighter connections [<a href="https://overcast.fm/+Ipn5WusM/4255">TS</a>]
01:10:57 ◼ ► because did you share them with me [<a href="https://overcast.fm/+Ipn5WusM/4257">TS</a>]
01:11:00 ◼ ► between my complaints and Apple doing [<a href="https://overcast.fm/+Ipn5WusM/4260">TS</a>]
01:11:02 ◼ ► things but they are must much less [<a href="https://overcast.fm/+Ipn5WusM/4262">TS</a>]
01:11:05 ◼ ► involve Steve Jobs at all hmm so that's [<a href="https://overcast.fm/+Ipn5WusM/4265">TS</a>]
01:11:08 ◼ ► my one interaction with Steve Jobs by [<a href="https://overcast.fm/+Ipn5WusM/4268">TS</a>]
01:11:13 ◼ ► occasionally sent things and there's [<a href="https://overcast.fm/+Ipn5WusM/4273">TS</a>]
01:11:14 ◼ ► been a one line reply that's just a yes [<a href="https://overcast.fm/+Ipn5WusM/4274">TS</a>]
01:11:16 ◼ ► or no type of thing but do you think he [<a href="https://overcast.fm/+Ipn5WusM/4276">TS</a>]
01:11:18 ◼ ► knows who you are by name no no hey I [<a href="https://overcast.fm/+Ipn5WusM/4278">TS</a>]
01:11:22 ◼ ► was speaking of Steve Jobs were on this [<a href="https://overcast.fm/+Ipn5WusM/4282">TS</a>]
01:11:24 ◼ ► topic I was did you see a Gruber's [<a href="https://overcast.fm/+Ipn5WusM/4284">TS</a>]
01:11:26 ◼ ► wife's tweet during WTC I only stopped [<a href="https://overcast.fm/+Ipn5WusM/4286">TS</a>]
01:11:29 ◼ ► because he retweeted it Amy Amy Jean yes [<a href="https://overcast.fm/+Ipn5WusM/4289">TS</a>]
01:11:32 ◼ ► and I hate her thing was I was it was [<a href="https://overcast.fm/+Ipn5WusM/4292">TS</a>]
01:11:34 ◼ ► too quoted sequences which I assumed to [<a href="https://overcast.fm/+Ipn5WusM/4294">TS</a>]
01:11:37 ◼ ► be communications between one of the [<a href="https://overcast.fm/+Ipn5WusM/4297">TS</a>]
01:11:39 ◼ ► parents and their and their son was a [<a href="https://overcast.fm/+Ipn5WusM/4299">TS</a>]
01:11:42 ◼ ► daddy got to talk to Steve Jobs and the [<a href="https://overcast.fm/+Ipn5WusM/4302">TS</a>]
01:11:45 ◼ ► kids reply was he gets talk to Hodgins [<a href="https://overcast.fm/+Ipn5WusM/4305">TS</a>]
01:11:47 ◼ ► that would be cool something so that was [<a href="https://overcast.fm/+Ipn5WusM/4307">TS</a>]
01:11:50 ◼ ► that was the tweet all right and of [<a href="https://overcast.fm/+Ipn5WusM/4310">TS</a>]
01:11:52 ◼ ► course then I had to meet last wait did [<a href="https://overcast.fm/+Ipn5WusM/4312">TS</a>]
01:11:54 ◼ ► you talk to Steve Jobs when you were [<a href="https://overcast.fm/+Ipn5WusM/4314">TS</a>]
01:11:55 ◼ ► done see and he told me he did not uh [<a href="https://overcast.fm/+Ipn5WusM/4315">TS</a>]
01:12:00 ◼ ► but uh but the reason I thought he might [<a href="https://overcast.fm/+Ipn5WusM/4320">TS</a>]
01:12:02 ◼ ► have is like now after Jobs gives the [<a href="https://overcast.fm/+Ipn5WusM/4322">TS</a>]
01:12:04 ◼ ► keynote he comes down like into the [<a href="https://overcast.fm/+Ipn5WusM/4324">TS</a>]
01:12:05 ◼ ► audience and you're like I'm angles I [<a href="https://overcast.fm/+Ipn5WusM/4325">TS</a>]
01:12:07 ◼ ► guess right now obviously you know you [<a href="https://overcast.fm/+Ipn5WusM/4327">TS</a>]
01:12:10 ◼ ► can't the odds of you getting close to [<a href="https://overcast.fm/+Ipn5WusM/4330">TS</a>]
01:12:12 ◼ ► him are slim because he's surrounded by [<a href="https://overcast.fm/+Ipn5WusM/4332">TS</a>]
01:12:13 ◼ ► senior Apple people possibly also by [<a href="https://overcast.fm/+Ipn5WusM/4333">TS</a>]
01:12:16 ◼ ► bodyguards or other PR bounces that are [<a href="https://overcast.fm/+Ipn5WusM/4336">TS</a>]
01:12:19 ◼ ► keeping out the rabble Gruber noted that [<a href="https://overcast.fm/+Ipn5WusM/4339">TS</a>]
01:12:22 ◼ ► uh Dan Bricklin got to talk to Steve [<a href="https://overcast.fm/+Ipn5WusM/4342">TS</a>]
01:12:25 ◼ ► Jobs after the keynote so apparently it [<a href="https://overcast.fm/+Ipn5WusM/4345">TS</a>]
01:12:26 ◼ ► is possible to go from the audience [<a href="https://overcast.fm/+Ipn5WusM/4346">TS</a>]
01:12:28 ◼ ► wander over and say hey Steve Aquino de [<a href="https://overcast.fm/+Ipn5WusM/4348">TS</a>]
01:12:30 ◼ ► like that you know whatever dumb thing [<a href="https://overcast.fm/+Ipn5WusM/4350">TS</a>]
01:12:32 ◼ ► you're gonna say but on the other hand [<a href="https://overcast.fm/+Ipn5WusM/4352">TS</a>]
01:12:34 ◼ ► in Brooklyn invented visicalc which was [<a href="https://overcast.fm/+Ipn5WusM/4354">TS</a>]
01:12:36 ◼ ► a big part of what made the Apple to [<a href="https://overcast.fm/+Ipn5WusM/4356">TS</a>]
01:12:38 ◼ ► successful so I think he probably has a [<a href="https://overcast.fm/+Ipn5WusM/4358">TS</a>]
01:12:40 ◼ ► little bit more chance of getting past [<a href="https://overcast.fm/+Ipn5WusM/4360">TS</a>]
01:12:41 ◼ ► the outer perimeter of going to talk to [<a href="https://overcast.fm/+Ipn5WusM/4361">TS</a>]
01:12:44 ◼ ► Steve Jobs in anybody else and the other [<a href="https://overcast.fm/+Ipn5WusM/4364">TS</a>]
01:12:46 ◼ ► thing is that if you're gonna go talk to [<a href="https://overcast.fm/+Ipn5WusM/4366">TS</a>]
01:12:47 ◼ ► Steve Jobs into the keynote you're not [<a href="https://overcast.fm/+Ipn5WusM/4367">TS</a>]
01:12:49 ◼ ► going to have a meaningful exchange [<a href="https://overcast.fm/+Ipn5WusM/4369">TS</a>]
01:12:49 ◼ ► about anything assuming he acknowledges [<a href="https://overcast.fm/+Ipn5WusM/4369">TS</a>]
01:12:51 ◼ ► you what the heck you gonna say to him I [<a href="https://overcast.fm/+Ipn5WusM/4371">TS</a>]
01:12:53 ◼ ► really love you Steve we love your [<a href="https://overcast.fm/+Ipn5WusM/4373">TS</a>]
01:12:54 ◼ ► products been using them for years and [<a href="https://overcast.fm/+Ipn5WusM/4374">TS</a>]
01:12:55 ◼ ► you say thank you and you're going to [<a href="https://overcast.fm/+Ipn5WusM/4375">TS</a>]
01:12:57 ◼ ► shake his hand if you're lucky then [<a href="https://overcast.fm/+Ipn5WusM/4377">TS</a>]
01:12:58 ◼ ► you're gonna move on so it's not like [<a href="https://overcast.fm/+Ipn5WusM/4378">TS</a>]
01:12:59 ◼ ► you're really getting anything out of [<a href="https://overcast.fm/+Ipn5WusM/4379">TS</a>]
01:13:01 ◼ ► that you know I mean I'm sure as hell [<a href="https://overcast.fm/+Ipn5WusM/4381">TS</a>]
01:13:02 ◼ ► not signing autographs I don't try to [<a href="https://overcast.fm/+Ipn5WusM/4382">TS</a>]
01:13:04 ◼ ► make ups on your MacBook right but I [<a href="https://overcast.fm/+Ipn5WusM/4384">TS</a>]
01:13:06 ◼ ► would still have been very jealous if [<a href="https://overcast.fm/+Ipn5WusM/4386">TS</a>]
01:13:07 ◼ ► Gruber had talked to him and so he [<a href="https://overcast.fm/+Ipn5WusM/4387">TS</a>]
01:13:10 ◼ ► didn't isn't telling me or didn't but [<a href="https://overcast.fm/+Ipn5WusM/4390">TS</a>]
01:13:13 ◼ ► next time you're at a keynote you want [<a href="https://overcast.fm/+Ipn5WusM/4393">TS</a>]
01:13:15 ◼ ► to be that guy give it a shot III [<a href="https://overcast.fm/+Ipn5WusM/4395">TS</a>]
01:13:19 ◼ ► did talk to Steve Jobs he might have he [<a href="https://overcast.fm/+Ipn5WusM/4399">TS</a>]
01:13:22 ◼ ► might have told his wife but he wouldn't [<a href="https://overcast.fm/+Ipn5WusM/4402">TS</a>]
01:13:23 ◼ ► tell us I don't know I don't think you'd [<a href="https://overcast.fm/+Ipn5WusM/4403">TS</a>]
01:13:26 ◼ ► be able to keep that himself out trust [<a href="https://overcast.fm/+Ipn5WusM/4406">TS</a>]
01:13:28 ◼ ► me trust me he has no problem that lying [<a href="https://overcast.fm/+Ipn5WusM/4408">TS</a>]
01:13:31 ◼ ► yeah I don't know he likes the lie to [<a href="https://overcast.fm/+Ipn5WusM/4411">TS</a>]
01:13:33 ◼ ► you that's a long thing that's a given [<a href="https://overcast.fm/+Ipn5WusM/4413">TS</a>]
01:13:35 ◼ ► yeah yeah but you like it that's the [<a href="https://overcast.fm/+Ipn5WusM/4415">TS</a>]
01:13:38 ◼ ► thing though Steve Jobs would know who [<a href="https://overcast.fm/+Ipn5WusM/4418">TS</a>]
01:13:40 ◼ ► John Gruber is he quoted him yeah he [<a href="https://overcast.fm/+Ipn5WusM/4420">TS</a>]
01:13:41 ◼ ► would know he liked it I'm sure he knows [<a href="https://overcast.fm/+Ipn5WusM/4421">TS</a>]
01:13:43 ◼ ► he is not I mean so it could totally [<a href="https://overcast.fm/+Ipn5WusM/4423">TS</a>]
01:13:45 ◼ ► happen right so if you were going to be [<a href="https://overcast.fm/+Ipn5WusM/4425">TS</a>]
01:13:50 ◼ ► a CEO of a large company who would you [<a href="https://overcast.fm/+Ipn5WusM/4430">TS</a>]
01:13:52 ◼ ► model yourself after the guy who retired [<a href="https://overcast.fm/+Ipn5WusM/4432">TS</a>]
01:13:56 ◼ ► with his millions and doesn't work [<a href="https://overcast.fm/+Ipn5WusM/4436">TS</a>]
01:13:58 ◼ ► because I would be the worst not like [<a href="https://overcast.fm/+Ipn5WusM/4438">TS</a>]
01:14:00 ◼ ► these guys who are CEOs successful [<a href="https://overcast.fm/+Ipn5WusM/4440">TS</a>]
01:14:05 ◼ ► independently wealthy I would never work [<a href="https://overcast.fm/+Ipn5WusM/4445">TS</a>]
01:14:06 ◼ ► again say I was gonna say Paul Newman [<a href="https://overcast.fm/+Ipn5WusM/4446">TS</a>]
01:14:09 ◼ ► does he I guess he kind of like didn't [<a href="https://overcast.fm/+Ipn5WusM/4449">TS</a>]
01:14:11 ◼ ► do anything like eats salad dressing and [<a href="https://overcast.fm/+Ipn5WusM/4451">TS</a>]
01:14:13 ◼ ► well he'd you know like I give a lot of [<a href="https://overcast.fm/+Ipn5WusM/4453">TS</a>]
01:14:15 ◼ ► it didn't seem hands-on in that company [<a href="https://overcast.fm/+Ipn5WusM/4455">TS</a>]
01:14:17 ◼ ► he instilled some values set the thing [<a href="https://overcast.fm/+Ipn5WusM/4457">TS</a>]
01:14:20 ◼ ► up and and then you just just walk away [<a href="https://overcast.fm/+Ipn5WusM/4460">TS</a>]
01:14:23 ◼ ► you show up on Letterman once in a while [<a href="https://overcast.fm/+Ipn5WusM/4463">TS</a>]
01:14:24 ◼ ► skiing in the Aspen in Aspen in Colorado [<a href="https://overcast.fm/+Ipn5WusM/4464">TS</a>]
01:14:27 ◼ ► and just you know riding horses are [<a href="https://overcast.fm/+Ipn5WusM/4467">TS</a>]
01:14:29 ◼ ► doing whatever it is racing cars doing [<a href="https://overcast.fm/+Ipn5WusM/4469">TS</a>]
01:14:30 ◼ ► whatever Paul Newman does that's I would [<a href="https://overcast.fm/+Ipn5WusM/4470">TS</a>]
01:14:32 ◼ ► not be like here's that here's the weird [<a href="https://overcast.fm/+Ipn5WusM/4472">TS</a>]
01:14:34 ◼ ► thing if I became independently wealthy [<a href="https://overcast.fm/+Ipn5WusM/4474">TS</a>]
01:14:36 ◼ ► I would never work again but what I [<a href="https://overcast.fm/+Ipn5WusM/4476">TS</a>]
01:14:38 ◼ ► would do with my wealth and free time [<a href="https://overcast.fm/+Ipn5WusM/4478">TS</a>]
01:14:39 ◼ ► would closely resemble what people do in [<a href="https://overcast.fm/+Ipn5WusM/4479">TS</a>]
01:14:41 ◼ ► start-up companies I would just probably [<a href="https://overcast.fm/+Ipn5WusM/4481">TS</a>]
01:14:44 ◼ ► not be successful at all at it but [<a href="https://overcast.fm/+Ipn5WusM/4484">TS</a>]
01:14:45 ◼ ► that's that would be my hobby you know [<a href="https://overcast.fm/+Ipn5WusM/4485">TS</a>]
01:14:47 ◼ ► what I mean but I would not model myself [<a href="https://overcast.fm/+Ipn5WusM/4487">TS</a>]
01:14:49 ◼ ► after any of the CEOs so successful [<a href="https://overcast.fm/+Ipn5WusM/4489">TS</a>]
01:14:53 ◼ ► companies who were still working even [<a href="https://overcast.fm/+Ipn5WusM/4493">TS</a>]
01:14:53 ◼ ► Bill Gates stayed in it way longer and I [<a href="https://overcast.fm/+Ipn5WusM/4493">TS</a>]
01:14:55 ◼ ► would because he's a bazillionaire many [<a href="https://overcast.fm/+Ipn5WusM/4495">TS</a>]
01:14:57 ◼ ► times over like they have they're [<a href="https://overcast.fm/+Ipn5WusM/4497">TS</a>]
01:14:58 ◼ ► workaholics they have the drive to [<a href="https://overcast.fm/+Ipn5WusM/4498">TS</a>]
01:14:59 ◼ ► succeed they have the drive to build [<a href="https://overcast.fm/+Ipn5WusM/4499">TS</a>]
01:15:00 ◼ ► great things beyond themselves I have [<a href="https://overcast.fm/+Ipn5WusM/4500">TS</a>]
01:15:03 ◼ ► the drive to never have to work again [<a href="https://overcast.fm/+Ipn5WusM/4503">TS</a>]
01:15:04 ◼ ► you would just sort of build a fortress [<a href="https://overcast.fm/+Ipn5WusM/4504">TS</a>]
01:15:06 ◼ ► of solitude and retreat to that oh yeah [<a href="https://overcast.fm/+Ipn5WusM/4506">TS</a>]
01:15:08 ◼ ► not yeah if you if you gave me like Bill [<a href="https://overcast.fm/+Ipn5WusM/4508">TS</a>]
01:15:10 ◼ ► Gates tile money it would just be yeah [<a href="https://overcast.fm/+Ipn5WusM/4510">TS</a>]
01:15:12 ◼ ► would you would you build underground I [<a href="https://overcast.fm/+Ipn5WusM/4512">TS</a>]
01:15:17 ◼ ► definitely not you wouldn't have like a [<a href="https://overcast.fm/+Ipn5WusM/4517">TS</a>]
01:15:18 ◼ ► shelter oh no I wouldn't do the thing [<a href="https://overcast.fm/+Ipn5WusM/4518">TS</a>]
01:15:22 ◼ ► where like you'd make yourself a bomb [<a href="https://overcast.fm/+Ipn5WusM/4522">TS</a>]
01:15:23 ◼ ► shelter or stuff like that I bet you [<a href="https://overcast.fm/+Ipn5WusM/4523">TS</a>]
01:15:25 ◼ ► and I would and the reason you're not [<a href="https://overcast.fm/+Ipn5WusM/4525">TS</a>]
01:15:27 ◼ ► admitting to it is because you don't [<a href="https://overcast.fm/+Ipn5WusM/4527">TS</a>]
01:15:29 ◼ ► want me to know about it know about my [<a href="https://overcast.fm/+Ipn5WusM/4529">TS</a>]
01:15:30 ◼ ► secret lair yes no but what I would do [<a href="https://overcast.fm/+Ipn5WusM/4530">TS</a>]
01:15:33 ◼ ► software and like hire people to build a [<a href="https://overcast.fm/+Ipn5WusM/4533">TS</a>]
01:15:35 ◼ ► song like it would be if I'm telling you [<a href="https://overcast.fm/+Ipn5WusM/4535">TS</a>]
01:15:38 ◼ ► if anybody wants to give me several [<a href="https://overcast.fm/+Ipn5WusM/4538">TS</a>]
01:15:39 ◼ ► billion dollars it will be the biggest [<a href="https://overcast.fm/+Ipn5WusM/4539">TS</a>]
01:15:41 ◼ ► boon to the Mac and iOS independent [<a href="https://overcast.fm/+Ipn5WusM/4541">TS</a>]
01:15:43 ◼ ► software market than you've ever seen [<a href="https://overcast.fm/+Ipn5WusM/4543">TS</a>]
01:15:46 ◼ ► because I would distribute that money to [<a href="https://overcast.fm/+Ipn5WusM/4546">TS</a>]
01:15:48 ◼ ► every great developer I would like make [<a href="https://overcast.fm/+Ipn5WusM/4548">TS</a>]
01:15:49 ◼ ► them offers they can't refuse you know [<a href="https://overcast.fm/+Ipn5WusM/4549">TS</a>]
01:15:51 ◼ ► like higher amount of Marco Arment [<a href="https://overcast.fm/+Ipn5WusM/4551">TS</a>]
01:15:52 ◼ ► here's a million dollars is what I want [<a href="https://overcast.fm/+Ipn5WusM/4552">TS</a>]
01:15:54 ◼ ► you to write you know what I mean or [<a href="https://overcast.fm/+Ipn5WusM/4554">TS</a>]
01:15:55 ◼ ► whatever you want to write well just it [<a href="https://overcast.fm/+Ipn5WusM/4555">TS</a>]
01:15:57 ◼ ► would be completely a commune of like [<a href="https://overcast.fm/+Ipn5WusM/4557">TS</a>]
01:15:58 ◼ ► writing cool software and making cool [<a href="https://overcast.fm/+Ipn5WusM/4558">TS</a>]
01:16:00 ◼ ► hardware and just yeah so it's probably [<a href="https://overcast.fm/+Ipn5WusM/4560">TS</a>]
01:16:04 ◼ ► a good thing they don't have billions [<a href="https://overcast.fm/+Ipn5WusM/4564">TS</a>]
01:16:05 ◼ ► dollars because that seems like a huge [<a href="https://overcast.fm/+Ipn5WusM/4565">TS</a>]
01:16:06 ◼ ► waste of money but that's what I would [<a href="https://overcast.fm/+Ipn5WusM/4566">TS</a>]
01:16:07 ◼ ► do with my money but I sure as hell [<a href="https://overcast.fm/+Ipn5WusM/4567">TS</a>]
01:16:09 ◼ ► would not continue to go to a job and [<a href="https://overcast.fm/+Ipn5WusM/4569">TS</a>]
01:16:11 ◼ ► you know fight and compete with other [<a href="https://overcast.fm/+Ipn5WusM/4571">TS</a>]
01:16:13 ◼ ► people well on that positive note we'll [<a href="https://overcast.fm/+Ipn5WusM/4573">TS</a>]
01:16:15 ◼ ► end but we will be back next week on on [<a href="https://overcast.fm/+Ipn5WusM/4575">TS</a>]
01:16:19 ◼ ► Friday to talk you can follow John [<a href="https://overcast.fm/+Ipn5WusM/4579">TS</a>]
01:16:21 ◼ ► siracusa on Twitter s IRAC us a nosy in [<a href="https://overcast.fm/+Ipn5WusM/4581">TS</a>]
01:16:26 ◼ ► circ user I'm Dan benjamin also on [<a href="https://overcast.fm/+Ipn5WusM/4586">TS</a>]
01:16:32 ◼ ► thanks to fresh books Colin felt-tip [<a href="https://overcast.fm/+Ipn5WusM/4592">TS</a>]
01:16:35 ◼ ► calm and those people who've been [<a href="https://overcast.fm/+Ipn5WusM/4595">TS</a>]
01:16:38 ◼ ► raiding the show in iTunes thank you [<a href="https://overcast.fm/+Ipn5WusM/4598">TS</a>]
01:16:40 ◼ ► people who have been donating to help [<a href="https://overcast.fm/+Ipn5WusM/4600">TS</a>]
01:16:42 ◼ ► 5x5 thank you people who have been [<a href="https://overcast.fm/+Ipn5WusM/4602">TS</a>]
01:16:44 ◼ ► eagerly anticipating John's write up [<a href="https://overcast.fm/+Ipn5WusM/4604">TS</a>]