Hypercritical

00:00:00 ◼   ► [Music] [TS]

00:00:02 ◼   ► this is hypercritical weekly talkshow [TS]

00:00:04 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:07 ◼   ► the world of Apple and related [TS]

00:00:08 ◼   ► technologies and businesses nothing is [TS]

00:00:11 ◼   ► so perfect that it cannot be complained [TS]

00:00:13 ◼   ► about or criticized by my co-host John [TS]

00:00:16 ◼   ► siracusa i'm dan benjamin this is a [TS]

00:00:18 ◼   ► special episode John is at WWDC [TS]

00:00:22 ◼   ► reporting live and direct from his hotel [TS]

00:00:25 ◼   ► room we'll be talking a lot about that [TS]

00:00:28 ◼   ► and other things of course but first we [TS]

00:00:30 ◼   ► want to say thanks to our two sponsors [TS]

00:00:31 ◼   ► Rackspace calm and Shopify calm which [TS]

00:00:35 ◼   ► we'll tell you about as the program goes [TS]

00:00:37 ◼   ► on so how's WWDC so you know I actually [TS]

00:00:40 ◼   ► have follow-up listed on the sheet but [TS]

00:00:42 ◼   ► do you want to skip it all now let's do [TS]

00:00:44 ◼   ► some of it and we got to talk about your [TS]

00:00:46 ◼   ► toaster so let's do the following oh and [TS]

00:00:48 ◼   ► before you know what I even have some [TS]

00:00:49 ◼   ► follow-up so let me do mine first [TS]

00:00:51 ◼   ► because I almost never have an ambition [TS]

00:00:53 ◼   ► okay go for it ah last episode I was on [TS]

00:00:56 ◼   ► a crappy USB mic a lot of people seem to [TS]

00:00:59 ◼   ► think that that was my new and I'm doing [TS]

00:01:01 ◼   ► air quotes my new mobile studio or [TS]

00:01:04 ◼   ► something and that they were going to [TS]

00:01:04 ◼   ► have to endure that kind of quality and [TS]

00:01:06 ◼   ► I had an inordinate amount of people [TS]

00:01:08 ◼   ► emailing me tweeting me or I am a man [TS]

00:01:10 ◼   ► with great concern that this was the new [TS]

00:01:13 ◼   ► quality of the setup but you explained [TS]

00:01:15 ◼   ► the situation people don't listen [TS]

00:01:17 ◼   ► alright I'm not saying you don't listen [TS]

00:01:19 ◼   ► you do but other some people were [TS]

00:01:22 ◼   ► concerned about that and that was a very [TS]

00:01:24 ◼   ► unique one-off situation I had only one [TS]

00:01:26 ◼   ► computer I only had a USB headset with [TS]

00:01:29 ◼   ► me it was a unique situation it was not [TS]

00:01:33 ◼   ► reflective of anything we should ever [TS]

00:01:34 ◼   ► let happen again and Johnse recusant was [TS]

00:01:37 ◼   ► the one that recorded that I didn't even [TS]

00:01:38 ◼   ► record it that's how weird of a [TS]

00:01:40 ◼   ► situation it was so that did clearly [TS]

00:01:43 ◼   ► it's not a problem this time and in fact [TS]

00:01:44 ◼   ► we should we have someone to thank we [TS]

00:01:47 ◼   ► would like to thank Jason Snell the [TS]

00:01:51 ◼   ► grand pooh-bah of mac world for [TS]

00:01:54 ◼   ► providing you with the you're in a [TS]

00:01:56 ◼   ► full-fledged studio right now you're [TS]

00:01:58 ◼   ► you're wired up you're miked up that's [TS]

00:02:00 ◼   ► right [TS]

00:02:00 ◼   ► headset mic whatever this pop guard [TS]

00:02:03 ◼   ► whatever they call that thing so we'd [TS]

00:02:05 ◼   ► like to thank them very very much for [TS]

00:02:08 ◼   ► giving you such a great situation we [TS]

00:02:11 ◼   ► tried to record yesterday and the [TS]

00:02:13 ◼   ► Hotel internet with even though you were [TS]

00:02:15 ◼   ► wired up there it was a subpar was [TS]

00:02:19 ◼   ► unusable so we had to reschedule and [TS]

00:02:21 ◼   ► Jason Snell came to the rescue and said [TS]

00:02:22 ◼   ► I have just the place for Jon Circus he [TS]

00:02:26 ◼   ► is a king among men so thanks to him and [TS]

00:02:28 ◼   ► his whole organization that he has built [TS]

00:02:31 ◼   ► from the ground up [TS]

00:02:32 ◼   ► yeah self-made man mm-hmm all right now [TS]

00:02:36 ◼   ► your your fu all right uh I think it was [TS]

00:02:41 ◼   ► like two shows ago or something sometime [TS]

00:02:44 ◼   ► we mentioned tweet marks which was [TS]

00:02:45 ◼   ► Manresa service for keeping track of [TS]

00:02:47 ◼   ► what position you are in the the Twitter [TS]

00:02:49 ◼   ► timeline all right and I complained [TS]

00:02:51 ◼   ► about the fact that like that's [TS]

00:02:53 ◼   ► something that Twitter should be doing [TS]

00:02:54 ◼   ► seems like something that Twitter should [TS]

00:02:56 ◼   ► be doing why would they why would they [TS]

00:02:58 ◼   ► leave that to a third party to to keep [TS]

00:03:00 ◼   ► track of what your last read tweet was [TS]

00:03:02 ◼   ► and somebody got my memory so bad was [TS]

00:03:05 ◼   ► somebody explained why that would be [TS]

00:03:08 ◼   ► maybe it was Marco maybe it was Gruber [TS]

00:03:10 ◼   ► maybe who's Manton maybe it was in [TS]

00:03:12 ◼   ► person maybe it was on a podcast yep I'm [TS]

00:03:14 ◼   ► pretty fried after a week but somebody [TS]

00:03:17 ◼   ► had an explanation for why in the world [TS]

00:03:18 ◼   ► Twitter wouldn't uh you know keep track [TS]

00:03:21 ◼   ► of where your last retreat was and the [TS]

00:03:23 ◼   ► idea was that they don't want you to [TS]

00:03:25 ◼   ► read every single tweet which is what I [TS]

00:03:27 ◼   ► do but they don't want you to feel like [TS]

00:03:29 ◼   ► you're behind and to like try to keep up [TS]

00:03:31 ◼   ► with Twitter stream they they want you [TS]

00:03:33 ◼   ► to just you know turn on your device and [TS]

00:03:35 ◼   ► whatever tweets happen to be flying by [TS]

00:03:37 ◼   ► that moment look at them because it's [TS]

00:03:39 ◼   ► not email it's not a news group it's not [TS]

00:03:41 ◼   ► important to realize just about now it's [TS]

00:03:43 ◼   ► about right now they're they're trying [TS]

00:03:45 ◼   ► to they're trying to influence the way [TS]

00:03:46 ◼   ► people use it now that's not the way I [TS]

00:03:48 ◼   ► use the product which explains why I'm [TS]

00:03:49 ◼   ► so frustrated about you know not having [TS]

00:03:51 ◼   ► this type of thing or you know and I and [TS]

00:03:53 ◼   ► I guess I'm not the only one because [TS]

00:03:54 ◼   ► mantains making this service you know [TS]

00:03:55 ◼   ► there are other people who treat it more [TS]

00:03:57 ◼   ► like kind of like a mailing list or like [TS]

00:04:01 ◼   ► a bulletin board but just you and like [TS]

00:04:03 ◼   ► you know 50 of your friends around [TS]

00:04:04 ◼   ► because it's like a self-selected little [TS]

00:04:06 ◼   ► mailing list with a couple of your [TS]

00:04:07 ◼   ► friends it's the way a lot of people use [TS]

00:04:08 ◼   ► it where you follow 10 or 20 people who [TS]

00:04:10 ◼   ► you know you only see their things and [TS]

00:04:12 ◼   ► it seems like all 10 or 20 of you are in [TS]

00:04:14 ◼   ► a room it's like IRC without being in a [TS]

00:04:15 ◼   ► room and without having to you know have [TS]

00:04:17 ◼   ► a client and all that and so they want [TS]

00:04:19 ◼   ► to see everything that they're 10 or 20 [TS]

00:04:21 ◼   ► people say as if you were all hanging [TS]

00:04:23 ◼   ► out in the same room just not just [TS]

00:04:24 ◼   ► temporarily separated you know I mean [TS]

00:04:27 ◼   ► and that's the way I use Twitter and so [TS]

00:04:28 ◼   ► a lot of used people use Twitter but [TS]

00:04:30 ◼   ► that's not the way trigger wants people [TS]

00:04:31 ◼   ► to use it and may not even be the way [TS]

00:04:33 ◼   ► majority people use it I really couldn't [TS]

00:04:35 ◼   ► say how most people use Twitter but at [TS]

00:04:37 ◼   ► least there's some and I don't know if [TS]

00:04:39 ◼   ► this was an explanation from Twitter [TS]

00:04:40 ◼   ► itself or just someone you know [TS]

00:04:41 ◼   ► speculating based on things that they've [TS]

00:04:43 ◼   ► heard or just giving a rationalization [TS]

00:04:44 ◼   ► but I bought it that sounded to me like [TS]

00:04:47 ◼   ► it was plausible so maybe someday [TS]

00:04:50 ◼   ► someone from Twitter will confirm that [TS]

00:04:52 ◼   ► for you for me they're very they're very [TS]

00:04:54 ◼   ► uh you know tight-lipped over there [TS]

00:04:56 ◼   ► hello cards very close to their chest [TS]

00:04:59 ◼   ► yeah I talked to Lauren Bricker actually [TS]

00:05:03 ◼   ► met him for the first time and one of [TS]

00:05:04 ◼   ► the one of the eight bazillion people I [TS]

00:05:06 ◼   ► met at WABC but nice as Peter says the [TS]

00:05:08 ◼   ► client stuff it really has no nothing [TS]

00:05:10 ◼   ► particularly to say about the grand [TS]

00:05:12 ◼   ► vision of Twitter you know it's not [TS]

00:05:14 ◼   ► really involved in that all right on [TS]

00:05:18 ◼   ► that's all I have for follow up that's [TS]

00:05:21 ◼   ► actually followed you said you had a [TS]

00:05:22 ◼   ► list on paper that was like one thing [TS]

00:05:24 ◼   ► well you know it's indented there are a [TS]

00:05:27 ◼   ► couple different levels all right well [TS]

00:05:31 ◼   ► actually this is in the follow up too [TS]

00:05:32 ◼   ► but I thought you would bring it up but [TS]

00:05:34 ◼   ► you didn't but I'm loathe to bring it up [TS]

00:05:35 ◼   ► so I'm just gonna skip it the toaster no [TS]

00:05:39 ◼   ► that's not falled you want to talk about [TS]

00:05:41 ◼   ► a toaster well I want to hear what this [TS]

00:05:42 ◼   ► is if you're especially if you're loathe [TS]

00:05:44 ◼   ► to bring it up I must know what it is Oh [TS]

00:05:46 ◼   ► none I'm not gonna if you think of it on [TS]

00:05:48 ◼   ► your own we'll discuss oh let's talk [TS]

00:05:50 ◼   ► about the toaster toaster you know we'll [TS]

00:05:52 ◼   ► get it out of the way before we talk [TS]

00:05:53 ◼   ► about WBZ all right so III have sketchy [TS]

00:05:55 ◼   ► details on how this whole toaster thing [TS]

00:05:57 ◼   ► rolled out but perhaps you can tell the [TS]

00:05:59 ◼   ► story all right well you know anyone who [TS]

00:06:02 ◼   ► listens to the show knows the whole [TS]

00:06:03 ◼   ► toaster back story if you don't go back [TS]

00:06:05 ◼   ► a couple episodes and listen to the one [TS]

00:06:07 ◼   ► where I complained about the quality of [TS]

00:06:08 ◼   ► toasters and toaster ovens and then of [TS]

00:06:10 ◼   ► course on the next show we had follow-up [TS]

00:06:12 ◼   ► from people who wrote in about slot [TS]

00:06:13 ◼   ► toasters versus toaster ovens and the [TS]

00:06:15 ◼   ► different kinds of heating elements and [TS]

00:06:16 ◼   ► and like any good network sometimes [TS]

00:06:20 ◼   ► characters from one show appear on [TS]

00:06:22 ◼   ► another show and right and backwards and [TS]

00:06:24 ◼   ► forwards you know like you know you [TS]

00:06:26 ◼   ► would you would have Fonzie showing up [TS]

00:06:28 ◼   ► on Laverne and Shirley or whatever was [TS]

00:06:30 ◼   ► so it's the same thing in this case [TS]

00:06:32 ◼   ► Fonzie was Marco and you were Laverne [TS]

00:06:35 ◼   ► and Shirley bunny I'm Marco got to talk [TS]

00:06:38 ◼   ► about toasters before I did because I [TS]

00:06:39 ◼   ► had mentioned [TS]

00:06:40 ◼   ► I was going to talk about toaster but he [TS]

00:06:41 ◼   ► caught on that yeah he recorded an [TS]

00:06:43 ◼   ► episode before I even recorded my [TS]

00:06:44 ◼   ► toaster episode where he talked about [TS]

00:06:45 ◼   ► his toaster so going in we already heard [TS]

00:06:47 ◼   ► about his toaster and then in my episode [TS]

00:06:48 ◼   ► I talked about mine you talked about [TS]

00:06:50 ◼   ► your toaster we linked all three [TS]

00:06:51 ◼   ► toasters and in the show notes and we [TS]

00:06:53 ◼   ► discussed their relative merits and you [TS]

00:06:55 ◼   ► know I forget what the other things we [TS]

00:06:57 ◼   ► discussed in that show but that was one [TS]

00:06:59 ◼   ► of the topics that was the same show his [TS]

00:07:00 ◼   ► Twitter but any right that's been you [TS]

00:07:02 ◼   ► know out there in the network in you [TS]

00:07:05 ◼   ► know in the 5x5 network this discussion [TS]

00:07:07 ◼   ► of toasters but obviously I was the [TS]

00:07:08 ◼   ► genesis of the toaster thing because I [TS]

00:07:10 ◼   ► had originally said that I was going to [TS]

00:07:11 ◼   ► complain about toasters and eventually [TS]

00:07:12 ◼   ► did so was this two days ago you know [TS]

00:07:16 ◼   ► movies yesterday I losing track the days [TS]

00:07:18 ◼   ► here I was sitting down to a session at [TS]

00:07:20 ◼   ► WWC and got a message on my Twitter DM [TS]

00:07:24 ◼   ► from Marco saying hey can you come meet [TS]

00:07:28 ◼   ► me and Merlin down on the first floor [TS]

00:07:30 ◼   ► for a second and I hadn't yet met Merlin [TS]

00:07:33 ◼   ► at the show who's in a few days in and I [TS]

00:07:34 ◼   ► hadn't run into him he didn't attend the [TS]

00:07:36 ◼   ► show but you know I know he lived here [TS]

00:07:37 ◼   ► and I had heard that a couple other [TS]

00:07:38 ◼   ► people to him so I hope Merlin's there I [TS]

00:07:39 ◼   ► should go down and meet him otherwise I [TS]

00:07:41 ◼   ► might have said I'll meet you after the [TS]

00:07:42 ◼   ► session or something cuz it was the [TS]

00:07:43 ◼   ► session I wanted to see but you know [TS]

00:07:45 ◼   ► Merlin having Merlin's name in there and [TS]

00:07:46 ◼   ► all right yeah I better go down there [TS]

00:07:47 ◼   ► because it's may be my only chance to [TS]

00:07:49 ◼   ► talk to him and I went down there and [TS]

00:07:51 ◼   ► there's Merlin and Marko a couple the [TS]

00:07:54 ◼   ► people standing around like hey how you [TS]

00:07:55 ◼   ► doing and then I see they have this [TS]

00:07:57 ◼   ► gigantic box for me and it's the very [TS]

00:08:01 ◼   ► large surprisingly large box containing [TS]

00:08:02 ◼   ► your toaster your exact make and model [TS]

00:08:04 ◼   ► of toaster right which I had you know [TS]

00:08:06 ◼   ► looked at and said that you know I liked [TS]

00:08:08 ◼   ► what I saw and I had you know I had [TS]

00:08:11 ◼   ► downloaded the PDF manual when you told [TS]

00:08:13 ◼   ► me about it just to get the measurements [TS]

00:08:15 ◼   ► of it to see that it would fit and stuff [TS]

00:08:16 ◼   ► like that I'm like you know maybe I'll [TS]

00:08:18 ◼   ► think if I can tell they you would you [TS]

00:08:19 ◼   ► had gone so far as to put it on your [TS]

00:08:21 ◼   ► Amazon wish list which is Paulo so it so [TS]

00:08:23 ◼   ► I wouldn't yes I wouldn't lose track of [TS]

00:08:24 ◼   ► it you know because this exact model [TS]

00:08:26 ◼   ► number and maybe I would remember which [TS]

00:08:27 ◼   ► episode that was on and on the show and [TS]

00:08:29 ◼   ► stuff like that so I'm yeah I'm not sure [TS]

00:08:31 ◼   ► I think Marco said he went to the show [TS]

00:08:33 ◼   ► notes and got that but anyway Marco [TS]

00:08:34 ◼   ► Merlin a bunch of other people had been [TS]

00:08:36 ◼   ► at lunch together just you know hanging [TS]

00:08:39 ◼   ► out or whatever and at some point they [TS]

00:08:40 ◼   ► they came up with a toaster idea I think [TS]

00:08:42 ◼   ► Marlon was we should get him a toaster [TS]

00:08:44 ◼   ► and you know that type of enthusiasm can [TS]

00:08:46 ◼   ► be infectious and that grew but if [TS]

00:08:48 ◼   ► you're a little slap happy at that point [TS]

00:08:49 ◼   ► so what they do they ran out to [TS]

00:08:51 ◼   ► Bloomingdale's [TS]

00:08:52 ◼   ► look for the toaster [TS]

00:08:54 ◼   ► held it was like four models and tell [TS]

00:08:55 ◼   ► suits they had there and one of the four [TS]

00:08:56 ◼   ► models in toasters was your exact half [TS]

00:08:58 ◼   ► love toaster and you just you just got [TS]

00:09:00 ◼   ► the biggest upgrade of your whole life [TS]

00:09:02 ◼   ► yeah yes I was I was uh very touched and [TS]

00:09:06 ◼   ► and flattered and amused and then of [TS]

00:09:08 ◼   ► course at that point they have to have [TS]

00:09:09 ◼   ► me I had like a pink ribbon on too they [TS]

00:09:11 ◼   ► had to have me posing with the toaster [TS]

00:09:12 ◼   ► carrying it and of course I'm now you [TS]

00:09:15 ◼   ► know socially obligated to do whatever [TS]

00:09:16 ◼   ► heck whatever that embarrassing thing [TS]

00:09:18 ◼   ► it's in the middle WWC mind you so here [TS]

00:09:20 ◼   ► I am in this room full of nerds with the [TS]

00:09:22 ◼   ► big huge banners but lying in the iCloud [TS]

00:09:24 ◼   ► thing hanging overhead carrying a huge [TS]

00:09:26 ◼   ► toaster box standing in the middle of [TS]

00:09:27 ◼   ► this floor with 20 people taking [TS]

00:09:28 ◼   ► pictures of me with iPhones celebrity [TS]

00:09:32 ◼   ► yeah so you can see those online if [TS]

00:09:34 ◼   ► you're really interested we'll try and [TS]

00:09:35 ◼   ► get the did you add them to the show [TS]

00:09:36 ◼   ► nuts yeah I have not added anything to [TS]

00:09:39 ◼   ► the show notes because yeah the Wi-Fi at [TS]

00:09:42 ◼   ► the hotel is like $15 a day and only [TS]

00:09:44 ◼   ► paid for the two days that I used it one [TS]

00:09:46 ◼   ► sided video chat home to my kids and [TS]

00:09:47 ◼   ► once I tried to do the thing with you so [TS]

00:09:50 ◼   ► that's got my little show notes [TS]

00:09:52 ◼   ► bookmarklet and talk about blah blah [TS]

00:09:53 ◼   ► blah so I haven't done any show notes I [TS]

00:09:55 ◼   ► have to do them retro actively but yeah [TS]

00:09:56 ◼   ► well there's a new guy added a new [TS]

00:09:58 ◼   ► bookmarklet to the CMS son [TS]

00:10:00 ◼   ► I saw it yeah the one that the live show [TS]

00:10:02 ◼   ► yeah yeah so you can do it before now or [TS]

00:10:05 ◼   ► after it goes live [TS]

00:10:06 ◼   ► yes I'll get show notes up they will [TS]

00:10:08 ◼   ► have these pictures in it I was debating [TS]

00:10:10 ◼   ► whether it may depending on how much [TS]

00:10:12 ◼   ► time I have to do this stuff maybe I'll [TS]

00:10:13 ◼   ► do like a video unboxing of a toaster [TS]

00:10:16 ◼   ► ball you've got two more likely I will [TS]

00:10:19 ◼   ► once I get back home it's gonna be back [TS]

00:10:21 ◼   ► into the swing of things and you know [TS]

00:10:22 ◼   ► won't have time for plus I have to get [TS]

00:10:24 ◼   ► my review written so maybe I will just [TS]

00:10:26 ◼   ► be able to use it on it certainly on a [TS]

00:10:28 ◼   ► future show I will give my analysis of [TS]

00:10:31 ◼   ► the toast I've already discussed with [TS]

00:10:32 ◼   ► the people who were responsible for [TS]

00:10:33 ◼   ► giving to me that uh if there's [TS]

00:10:37 ◼   ► something bad about the toaster I'm [TS]

00:10:38 ◼   ► still gonna say it but don't feel bad [TS]

00:10:39 ◼   ► isn't like I don't appreciate the gift [TS]

00:10:40 ◼   ► but it's you know it's my way right so I [TS]

00:10:42 ◼   ► will give up I will give a review of the [TS]

00:10:45 ◼   ► toaster I did say that no matter how [TS]

00:10:46 ◼   ► much I hated it I would never ever [TS]

00:10:47 ◼   ► return it because it now has sentimental [TS]

00:10:49 ◼   ► value you know what I mean yeah that's [TS]

00:10:52 ◼   ► it's the witc toasters alright that was [TS]

00:10:54 ◼   ► a very nice gesture by it by Marko and [TS]

00:10:56 ◼   ► Merlin and I really appreciated it was [TS]

00:10:59 ◼   ► touching from people I had just met you [TS]

00:11:01 ◼   ► know what I mean you actually [TS]

00:11:02 ◼   ► experienced a human emotion for one of [TS]

00:11:04 ◼   ► the first times besides anger I do it [TS]

00:11:07 ◼   ► all the time [TS]

00:11:07 ◼   ► but you know wz i really have been [TS]

00:11:09 ◼   ► overwhelmed with how how nice everybody [TS]

00:11:12 ◼   ► has been to me in particular so ready to [TS]

00:11:17 ◼   ► talk WT saying yeah I'd love to hear [TS]

00:11:19 ◼   ► your take on it is if you have you heard [TS]

00:11:21 ◼   ► any of the other shows or if you've been [TS]

00:11:22 ◼   ► sequestered enough to intentionally not [TS]

00:11:25 ◼   ► listen to Marco girl respond cast [TS]

00:11:26 ◼   ► because I'm sure they're gonna say [TS]

00:11:27 ◼   ► exactly the same things that I did so if [TS]

00:11:29 ◼   ► you already listen to mark on Gruber's [TS]

00:11:30 ◼   ► podcast I'm sorry if I repeat stuff that [TS]

00:11:32 ◼   ► they said but it's it's just a [TS]

00:11:34 ◼   ► coincidence that we are all saying the [TS]

00:11:36 ◼   ► same thing and of course in this case [TS]

00:11:37 ◼   ► we'll all of us have actually talked you [TS]

00:11:39 ◼   ► know before our podcasts in person about [TS]

00:11:42 ◼   ► the topic which is a change so the odds [TS]

00:11:44 ◼   ► of us saying the same things are very [TS]

00:11:46 ◼   ► very high but we'll say them in [TS]

00:11:47 ◼   ► different voices oh and so as someone in [TS]

00:11:50 ◼   ► the chatroom noted yes I am very hoarse [TS]

00:11:52 ◼   ► today it's been a long week of late [TS]

00:11:54 ◼   ► nights for an old man alright and that's [TS]

00:11:56 ◼   ► allowed music and shouting so yeah you [TS]

00:11:59 ◼   ► know this is a great microphone setup [TS]

00:12:00 ◼   ► but you were hearing my hoarseness in [TS]

00:12:02 ◼   ► all its glory this is such a great mommy [TS]

00:12:04 ◼   ► we got to get you a better mic at your [TS]

00:12:05 ◼   ► house or wherever you record I kind of [TS]

00:12:09 ◼   ► find what you sang dude [TS]

00:12:11 ◼   ► USB mic essing charm to it really [TS]

00:12:13 ◼   ► doesn't it was better than that you [TS]

00:12:15 ◼   ► can't you gotta say it's better than [TS]

00:12:16 ◼   ► whatever you got but fries but well you [TS]

00:12:18 ◼   ► know because I've been using my thing [TS]

00:12:19 ◼   ► the whole run and no one has said hey [TS]

00:12:21 ◼   ► you know John sounds awful you really I [TS]

00:12:22 ◼   ► gotta get him a new mic they said you [TS]

00:12:24 ◼   ► sounded awful immediately because that [TS]

00:12:26 ◼   ► that thing was hard it was horrible I [TS]

00:12:27 ◼   ► won't even I won't even say what brand [TS]

00:12:29 ◼   ► it was but it was horrible and beyond [TS]

00:12:31 ◼   ► that here's the other thing is that you [TS]

00:12:33 ◼   ► were recording it with Skype call [TS]

00:12:35 ◼   ► recorder on your end yes double whammy [TS]

00:12:37 ◼   ► and then that made it even worse maybe [TS]

00:12:40 ◼   ► if I'd recorded it here it might have [TS]

00:12:41 ◼   ► sounded a little better but I doubt it [TS]

00:12:43 ◼   ► but I don't even want to unlike you I [TS]

00:12:45 ◼   ► don't I don't want to throw anybody [TS]

00:12:47 ◼   ► under the bus so I won't even say that [TS]

00:12:50 ◼   ► it was a logitech Oh - oh right yeah not [TS]

00:12:53 ◼   ► too late now yeah all right um so yeah I [TS]

00:13:01 ◼   ► didn't listen to ther up so they did see [TS]

00:13:02 ◼   ► some of the titles of their episodes [TS]

00:13:03 ◼   ► because I download them onto my ipod for [TS]

00:13:05 ◼   ► the flight home so I can listen to what [TS]

00:13:07 ◼   ► they have to say um certain birds yeah [TS]

00:13:12 ◼   ► yeah and I floated by I thought oh yes [TS]

00:13:14 ◼   ► certainly birds I can guess like Marco [TS]

00:13:16 ◼   ► show I probably surprises because I was [TS]

00:13:18 ◼   ► sitting next to him during the keynote [TS]

00:13:19 ◼   ► so [TS]

00:13:21 ◼   ► we kind of shared that experience yeah [TS]

00:13:23 ◼   ► together so as for the s4w we see this [TS]

00:13:27 ◼   ► you know the first day they have the [TS]

00:13:29 ◼   ► keynote right but everything after that [TS]

00:13:31 ◼   ► is under NDA so a lot of people have [TS]

00:13:33 ◼   ► been emailing me and sending me messages [TS]

00:13:35 ◼   ► on Twitter they want me to talk about X [TS]

00:13:36 ◼   ► or Y because they read about it on some [TS]

00:13:38 ◼   ► site but I'm not going to talk about [TS]

00:13:39 ◼   ► anything that wasn't in the keynote [TS]

00:13:40 ◼   ► because that's still under NDA and and [TS]

00:13:42 ◼   ► truthfully most of the stuff you want to [TS]

00:13:44 ◼   ► hear me you know what do you have to say [TS]

00:13:46 ◼   ► about this particular thing if it wasn't [TS]

00:13:48 ◼   ► mentioned in the keynote you're gonna [TS]

00:13:48 ◼   ► read about of the Mac OS 10 review too [TS]

00:13:50 ◼   ► so you'll have to wait until my Mac OS [TS]

00:13:53 ◼   ► 10 review to hear my take on things that [TS]

00:13:55 ◼   ► were not in the keynote but I will [TS]

00:13:57 ◼   ► discuss things that were in the key [TS]

00:13:58 ◼   ► time's running out for you too [TS]

00:13:59 ◼   ► yes I know they said July which is [TS]

00:14:02 ◼   ► killing me like I didn't even get they [TS]

00:14:03 ◼   ► didn't give me you know day but they [TS]

00:14:04 ◼   ► always do that they'll say July what [TS]

00:14:06 ◼   ► that means is the the last day of July I [TS]

00:14:08 ◼   ► really hope it does but I have to assume [TS]

00:14:09 ◼   ► they mean July first I'm gonna be [TS]

00:14:10 ◼   ► working like a madman [TS]

00:14:12 ◼   ► you can try to you know get something [TS]

00:14:14 ◼   ► ready on July 1st then I'll just polish [TS]

00:14:17 ◼   ► it in it you know the thing the thing [TS]

00:14:18 ◼   ► with this thing is it's never done just [TS]

00:14:19 ◼   ► big escapes you know whatever the [TS]

00:14:22 ◼   ► deadline is whatever I've got that point [TS]

00:14:24 ◼   ► that's it but you know with online [TS]

00:14:27 ◼   ► publishing up until like the last second [TS]

00:14:29 ◼   ► that's published I'm adding stuff fixing [TS]

00:14:31 ◼   ► stuff cracking stuff adding those and [TS]

00:14:32 ◼   ► sometimes even like in the first five [TS]

00:14:34 ◼   ► minutes that is published I'll add a [TS]

00:14:35 ◼   ► sentence or two just I cannot stop you [TS]

00:14:37 ◼   ► know like always another tidbit oh [TS]

00:14:38 ◼   ► here's a clarification I got in this you [TS]

00:14:39 ◼   ► know it's like a living document [TS]

00:14:41 ◼   ► eventually just have to let it go so I [TS]

00:14:43 ◼   ► will work that way with this document [TS]

00:14:45 ◼   ► right up until it goes out now as for [TS]

00:14:48 ◼   ► the as for the attending before we talk [TS]

00:14:50 ◼   ► about the keynote ending this stuff yeah [TS]

00:14:52 ◼   ► since this is my first WWC the thing I [TS]

00:14:54 ◼   ► hadn't really given much thought to was [TS]

00:14:56 ◼   ► that when I watched the videos which [TS]

00:14:57 ◼   ► I've done for years and years [TS]

00:14:59 ◼   ► I can watch pretty much all of them but [TS]

00:15:01 ◼   ► when you're there in person it's a [TS]

00:15:02 ◼   ► multitrack conference and you can't you [TS]

00:15:04 ◼   ► literally cannot go to all the sessions [TS]

00:15:05 ◼   ► because you can't be in five places at [TS]

00:15:07 ◼   ► once and it was frustrating to have to [TS]

00:15:09 ◼   ► choose between you know two sometimes [TS]

00:15:11 ◼   ► three sessions all of which I wanted to [TS]

00:15:12 ◼   ► see and the worst part was that if I [TS]

00:15:14 ◼   ► missed one that means I have to wait you [TS]

00:15:17 ◼   ► know a week and a half two weeks for the [TS]

00:15:18 ◼   ► videos to come out and now it's almost [TS]

00:15:20 ◼   ► July 1st already before I can even see [TS]

00:15:21 ◼   ► the session you know even though I went [TS]

00:15:22 ◼   ► to WWC I can't there's a session that I [TS]

00:15:24 ◼   ► cannot see and you know until I get to [TS]

00:15:27 ◼   ► videos and that may be you know days [TS]

00:15:28 ◼   ► before I have to be done so that's a [TS]

00:15:31 ◼   ► little bit tight so [TS]

00:15:33 ◼   ► being there great experience overall I [TS]

00:15:36 ◼   ► mean this is this is your your home turf [TS]

00:15:38 ◼   ► really yeah you know I get the [TS]

00:15:41 ◼   ► impression for being here that like like [TS]

00:15:43 ◼   ► saying you go to WWC for the sessions [TS]

00:15:45 ◼   ► sometimes seems a little bit like saying [TS]

00:15:47 ◼   ► you read playboy for the articles you [TS]

00:15:49 ◼   ► know I mean like and and I was like no [TS]

00:15:52 ◼   ► I'm going you know before I left like [TS]

00:15:53 ◼   ► you know I'm going for the sessions [TS]

00:15:54 ◼   ► totally because I need to learn this [TS]

00:15:56 ◼   ► information to do my review so on and so [TS]

00:15:58 ◼   ► forth but there realistically speaking [TS]

00:16:01 ◼   ► especially for the first time maybe [TS]

00:16:02 ◼   ► would be different in subsequent but for [TS]

00:16:04 ◼   ► the for the first time it's like meeting [TS]

00:16:05 ◼   ► meeting the people and talking with the [TS]

00:16:07 ◼   ► people was so much more important than [TS]

00:16:08 ◼   ► the sessions the sessions were great and [TS]

00:16:11 ◼   ► I loved the videos and everything I do [TS]

00:16:12 ◼   ► need to do my job but the reason it was [TS]

00:16:15 ◼   ► worth all the money and time and [TS]

00:16:16 ◼   ► vacation and you know everything to me [TS]

00:16:18 ◼   ► was was meeting the people so that was [TS]

00:16:20 ◼   ► the most enjoyable thing the most [TS]

00:16:22 ◼   ► gratifying thing and the thing I'm going [TS]

00:16:25 ◼   ► to miss you know assuming I don't go [TS]

00:16:26 ◼   ► next year which I probably won't is you [TS]

00:16:27 ◼   ► know seeing all those people again but [TS]

00:16:29 ◼   ► just meaning from the first time was [TS]

00:16:30 ◼   ► great so you're there you're at WWDC [TS]

00:16:35 ◼   ► you're trying to pick tracks yeah [TS]

00:16:37 ◼   ► but let's talk about the keynote first I [TS]

00:16:40 ◼   ► mean before we get into the who cares [TS]

00:16:41 ◼   ► what session I don't care what says I [TS]

00:16:42 ◼   ► can't talk I can't talk about those [TS]

00:16:44 ◼   ► anyways all right these are the keynote [TS]

00:16:46 ◼   ► uhm first time being in the same room [TS]

00:16:48 ◼   ► with Steve Jobs for you not true not [TS]

00:16:49 ◼   ► true [TS]

00:16:50 ◼   ► electrifying not true was the first time [TS]

00:16:52 ◼   ► I went to Macworld New York 2001 and I [TS]

00:16:54 ◼   ► got a free apology Mouse remember I [TS]

00:16:56 ◼   ► think we discussed this yes yes so I [TS]

00:16:58 ◼   ► have seen him speak before and actually [TS]

00:17:00 ◼   ► I've seen you know I went to the Boston [TS]

00:17:01 ◼   ► tech talks which were free to all [TS]

00:17:02 ◼   ► registered developers remember the tech [TS]

00:17:04 ◼   ► talk things it was like a little mini [TS]

00:17:05 ◼   ► WWC where they'd come to your town and [TS]

00:17:07 ◼   ► some of the guys who gave the same you [TS]

00:17:09 ◼   ► know presentations WABC would do it was [TS]

00:17:11 ◼   ► a one day thing one track in a place in [TS]

00:17:15 ◼   ► Boston you know where so I didn't have [TS]

00:17:17 ◼   ► to take you know of playing anywhere or [TS]

00:17:20 ◼   ► get hotel or anything like that so I [TS]

00:17:21 ◼   ► went to that so I feel like I'd been to [TS]

00:17:22 ◼   ► a mini WWE but this is you know on a big [TS]

00:17:24 ◼   ► scale this place is huge it's really [TS]

00:17:26 ◼   ► nice looking and it's just tons and tons [TS]

00:17:28 ◼   ► of nerds here but anyway I had seen [TS]

00:17:30 ◼   ► Steve speak before so I was you know I [TS]

00:17:33 ◼   ► had asked Marco before like the days in [TS]

00:17:36 ◼   ► the weeks before how early do you have [TS]

00:17:37 ◼   ► to get online to be able to get into the [TS]

00:17:39 ◼   ► keynote you know or asked a bunch of [TS]

00:17:40 ◼   ► people who'd actually been there and [TS]

00:17:41 ◼   ► Marco and a few other people said oh you [TS]

00:17:43 ◼   ► know like 6:00 a.m. something like that [TS]

00:17:45 ◼   ► you should be ok so [TS]

00:17:46 ◼   ► I got in line at 6:00 a.m. and the line [TS]

00:17:48 ◼   ► was like a wrapping around the building [TS]

00:17:49 ◼   ► all the way back to the front door again [TS]

00:17:51 ◼   ► about like an entire city block it's [TS]

00:17:53 ◼   ► crazy but the place is huge so I did [TS]

00:17:55 ◼   ► actually at lining up at 6:00 I did [TS]

00:17:57 ◼   ► actually get in we did a little bit of [TS]

00:17:59 ◼   ► like you know a line rearrangement once [TS]

00:18:03 ◼   ► it became a giant mob so both Marco and [TS]

00:18:05 ◼   ► I advanced from where we remember we [TS]

00:18:06 ◼   ► were waiting in line did you find that [TS]

00:18:09 ◼   ► because of your because of your [TS]

00:18:11 ◼   ► notoriety and fame that people would you [TS]

00:18:14 ◼   ► know let you advance freely oh now once [TS]

00:18:17 ◼   ► you get inside the hall you're not in a [TS]

00:18:19 ◼   ► line anymore you're in like kind of a [TS]

00:18:20 ◼   ► big mob right I have like you know [TS]

00:18:22 ◼   ► tables on the side for you to connect [TS]

00:18:23 ◼   ► your laptop and plug in and I think the [TS]

00:18:25 ◼   ► Ahmet coffee or something like that so [TS]

00:18:26 ◼   ► it became less of a line and more mob at [TS]

00:18:28 ◼   ► once it was a mob we could move forward [TS]

00:18:29 ◼   ► a little bit we were still pretty far [TS]

00:18:30 ◼   ► back but anyway we were far away from [TS]

00:18:32 ◼   ► Steve but we had a good position we [TS]

00:18:33 ◼   ► picked one like where we could see one [TS]

00:18:36 ◼   ► of the big screens but we could also see [TS]

00:18:37 ◼   ► Steve at the same time anyway so he went [TS]

00:18:41 ◼   ► into the keynote um the first thing we [TS]

00:18:43 ◼   ► started with was lion which I really [TS]

00:18:45 ◼   ► don't have anything to say about for the [TS]

00:18:47 ◼   ► podcast not because no you want to keep [TS]

00:18:50 ◼   ► it you've got to get control of your [TS]

00:18:52 ◼   ► brand the other thing is though nothing [TS]

00:18:55 ◼   ► they showed at the keynote was something [TS]

00:18:56 ◼   ► that if you were a developer you didn't [TS]

00:18:58 ◼   ► already know about like the previous [TS]

00:18:59 ◼   ► developer builds which were all under [TS]

00:19:01 ◼   ► NDA or whatever but what they showed on [TS]

00:19:02 ◼   ► stage would only be new to you had you [TS]

00:19:04 ◼   ► not been a developer downloading the [TS]

00:19:06 ◼   ► line built in verse I had been telling [TS]

00:19:08 ◼   ► the lion build so they didn't have [TS]

00:19:09 ◼   ► anything new like remember that lion [TS]

00:19:11 ◼   ► preview they gave way back went yeah [TS]

00:19:14 ◼   ► right there were new stuff that's all [TS]

00:19:16 ◼   ► the last time you saw a lion than you [TS]

00:19:17 ◼   ► saw things that were new but if you have [TS]

00:19:18 ◼   ► been downloading the builds it's like [TS]

00:19:20 ◼   ► yeah I know I've done that the only [TS]

00:19:21 ◼   ► thing it was frustrating to me was that [TS]

00:19:22 ◼   ► every time they pull up the screen you [TS]

00:19:24 ◼   ► know look how they moved that thing [TS]

00:19:25 ◼   ► again and I had to redo all those [TS]

00:19:27 ◼   ► screenshots like hey Kevin they keep [TS]

00:19:29 ◼   ► moving stuff around the UI like trivial [TS]

00:19:30 ◼   ► cosmetic changes but it does mean I have [TS]

00:19:32 ◼   ► to go back and redo these screenshots [TS]

00:19:34 ◼   ► some of which were like carefully [TS]

00:19:35 ◼   ► arranged to have you know just the right [TS]

00:19:36 ◼   ► amount of data in them stuff so [TS]

00:19:38 ◼   ► something that was frustrating but but [TS]

00:19:41 ◼   ► yeah lion was first it was it was the [TS]

00:19:43 ◼   ► least there was no surprises there and [TS]

00:19:45 ◼   ► and then that went off fine and the next [TS]

00:19:48 ◼   ► one I think the next thing was was next [TS]

00:19:52 ◼   ► thing was iCloud I think or maybe it was [TS]

00:19:53 ◼   ► iOS Bob but iCloud was at the end it was [TS]

00:19:55 ◼   ► iOS 5 yeah I'm gonna talk about I caught [TS]

00:19:57 ◼   ► first okay um [TS]

00:20:00 ◼   ► so I mean we are iCloud is weird because [TS]

00:20:03 ◼   ► like they did that press release and [TS]

00:20:04 ◼   ► they said we're gonna talk about iCloud [TS]

00:20:05 ◼   ► it was a Apple's upcoming cloud services [TS]

00:20:08 ◼   ► offering do you remember that yeah and I [TS]

00:20:10 ◼   ► tweeted that's like the most uh Napa [TS]

00:20:12 ◼   ► like phrase I've ever read right so also [TS]

00:20:14 ◼   ► like something Sun would say right so [TS]

00:20:16 ◼   ► the first part is upcoming since when [TS]

00:20:18 ◼   ► does Apple ever tell you anything that's [TS]

00:20:20 ◼   ► up coming up coming right away on Apple [TS]

00:20:22 ◼   ► like they don't you know pre mount stuff [TS]

00:20:23 ◼   ► like that and then cloud services [TS]

00:20:25 ◼   ► offering what the hell does that mean [TS]

00:20:26 ◼   ► that's like a corporate Enterprise [TS]

00:20:28 ◼   ► doublespeak BS that Apple absolutely [TS]

00:20:30 ◼   ► does not do ever and that's what they [TS]

00:20:32 ◼   ► call this thing so that was kind of you [TS]

00:20:34 ◼   ► know a low point I think for Apple PR [TS]

00:20:37 ◼   ► that you know the fact that they had to [TS]

00:20:38 ◼   ► explain it all I agree with Gruber that [TS]

00:20:40 ◼   ► they were just trying to once again set [TS]

00:20:42 ◼   ► expectations that there's not going to [TS]

00:20:43 ◼   ► be an iPhone on the stage right no [TS]

00:20:44 ◼   ► hardware guy seriously this is what [TS]

00:20:46 ◼   ► we're doing [TS]

00:20:46 ◼   ► lion iOS 5 iCloud or I can tell you what [TS]

00:20:49 ◼   ► it is but we're going to tell you the [TS]

00:20:50 ◼   ► name and that's it so I believe they had [TS]

00:20:52 ◼   ► to set expectations but cloud service [TS]

00:20:54 ◼   ► offering is not a great name for [TS]

00:20:56 ◼   ► anything um [TS]

00:20:59 ◼   ► now as for iCloud we all know like if [TS]

00:21:02 ◼   ► you've been following helpful for a long [TS]

00:21:03 ◼   ► time you know there was itools there was [TS]

00:21:05 ◼   ► Mac there was mobile me and no one liked [TS]

00:21:08 ◼   ► any of those things for varying reasons [TS]

00:21:09 ◼   ► you know they weren't that successful [TS]

00:21:10 ◼   ► they had problems they were annoying [TS]

00:21:13 ◼   ► they were expensive iCloud cloud [TS]

00:21:16 ◼   ► services offering brings to my all right [TS]

00:21:17 ◼   ► it's gonna be kind of like what dot Mac [TS]

00:21:21 ◼   ► mobile me all that stuff did but not as [TS]

00:21:23 ◼   ► crappy that was like the going to the [TS]

00:21:26 ◼   ► show you know what it's going to be and [TS]

00:21:28 ◼   ► the thing about these these cloud [TS]

00:21:30 ◼   ► services things is that like the way [TS]

00:21:32 ◼   ► Apple usually does stuff and Gruber had [TS]

00:21:34 ◼   ► a good article about this I think it was [TS]

00:21:35 ◼   ► a back page of Mac world is that they [TS]

00:21:37 ◼   ► create something create something simple [TS]

00:21:40 ◼   ► with like a clear purpose and message [TS]

00:21:42 ◼   ► and then they approve it they iterate [TS]

00:21:43 ◼   ► they polish you know they don't sit on [TS]

00:21:45 ◼   ► their laurels they don't make something [TS]

00:21:46 ◼   ► then try to milk it for profits or ever [TS]

00:21:48 ◼   ► you know they put out version 1 version [TS]

00:21:49 ◼   ► Joe and get better and better and refine [TS]

00:21:51 ◼   ► and just you know and that process leads [TS]

00:21:53 ◼   ► you from like the original iPod to you [TS]

00:21:56 ◼   ► know going up to like the the iPod Touch [TS]

00:21:59 ◼   ► like the gap between those two is [TS]

00:22:00 ◼   ► humongous and it's just you know under [TS]

00:22:02 ◼   ► the same product name iPod and they just [TS]

00:22:03 ◼   ► they just iterated iterated and just at [TS]

00:22:05 ◼   ► every opportunity like going from the [TS]

00:22:07 ◼   ► the mini to the Nano a big leap there [TS]

00:22:09 ◼   ► from the now after that crazy whistle [TS]

00:22:11 ◼   ► wristwatch thing and then on to iOS you [TS]

00:22:12 ◼   ► know [TS]

00:22:13 ◼   ► these products benefit from iterative [TS]

00:22:15 ◼   ► improvement now in the cloud space they [TS]

00:22:17 ◼   ► haven't gotten that benefit because [TS]

00:22:19 ◼   ► they've sort of gone to a bunch of dead [TS]

00:22:20 ◼   ► ends like itools was kind of like [TS]

00:22:22 ◼   ► whatever and then got Mac was like their [TS]

00:22:24 ◼   ► first attempt but people didn't really [TS]

00:22:25 ◼   ► like it and then you know MobileMe was [TS]

00:22:28 ◼   ► like well okay let's try it again how [TS]

00:22:30 ◼   ► about this [TS]

00:22:30 ◼   ► and it's like no that's still kind of [TS]

00:22:32 ◼   ► sucky so it's like a series of false [TS]

00:22:33 ◼   ► starts instead of say eye tools had been [TS]

00:22:36 ◼   ► off it awesome and they ate it on it and [TS]

00:22:38 ◼   ► kept the brand name you know and by now [TS]

00:22:40 ◼   ► we have like I to eye tools version 27 [TS]

00:22:42 ◼   ► it was super awesome [TS]

00:22:43 ◼   ► now we don't get the benefit of apples [TS]

00:22:46 ◼   ► usual iteration on cloud services [TS]

00:22:48 ◼   ► instead we get just a series of failures [TS]

00:22:50 ◼   ► and so no matter how good I cloud is it [TS]

00:22:52 ◼   ► disappoints me that it's not like the [TS]

00:22:54 ◼   ► fifth revision of some service you know [TS]

00:22:55 ◼   ► it's the first revision of some service [TS]

00:22:58 ◼   ► now you know how much underlying stopped [TS]

00:23:00 ◼   ► every user how you know how they [TS]

00:23:01 ◼   ► redesigned it under the covers it's a [TS]

00:23:03 ◼   ► shame that in 2011 we are getting the [TS]

00:23:05 ◼   ► very first you know iteration of this [TS]

00:23:08 ◼   ► product from Apple we have to wait like [TS]

00:23:10 ◼   ► five years for it to get you know really [TS]

00:23:11 ◼   ► good or whatever and it's like we're [TS]

00:23:15 ◼   ► much farther behind today than we would [TS]

00:23:17 ◼   ► be if if they had gotten a clue about [TS]

00:23:20 ◼   ► this cloud stuff so speaking of getting [TS]

00:23:23 ◼   ► a clue the money diagram and the iCloud [TS]

00:23:26 ◼   ► introduction again Gruber wrote about [TS]

00:23:29 ◼   ► this correctly thinking the most [TS]

00:23:30 ◼   ► important thing they showed him that he [TS]

00:23:32 ◼   ► note was the slide where it showed the [TS]

00:23:35 ◼   ► Mac which was previously described as [TS]

00:23:36 ◼   ► the digital hub like the place where you [TS]

00:23:38 ◼   ► connected all your stuff your grammar [TS]

00:23:39 ◼   ► ibutton stuff like that was demoted from [TS]

00:23:42 ◼   ► its place as the hub at the center of [TS]

00:23:44 ◼   ► this diagram lower down to be just [TS]

00:23:46 ◼   ► another device in the bottom they had [TS]

00:23:48 ◼   ► iPods laptops and the Mac right and then [TS]

00:23:51 ◼   ► what they put in its place it at the you [TS]

00:23:53 ◼   ► know the hub thing was you know iCloud a [TS]

00:23:55 ◼   ► big metal cloud looking thing and then [TS]

00:24:01 ◼   ► Jobs if you would listen to it's not any [TS]

00:24:04 ◼   ► of the previous shows where I talked [TS]

00:24:05 ◼   ► about their online services and compared [TS]

00:24:07 ◼   ► to Google where Google's things like [TS]

00:24:08 ◼   ► server canonical where the source of [TS]

00:24:10 ◼   ► truth is on the current is on the server [TS]

00:24:12 ◼   ► Steve Jobs literally said on stage that [TS]

00:24:15 ◼   ► cloud is the source of truth you know [TS]

00:24:16 ◼   ► that source of truth things like [TS]

00:24:18 ◼   ► technical you know a term of art for the [TS]

00:24:20 ◼   ► people influencing this stuff and he's [TS]

00:24:21 ◼   ► probably been embroiled in it enough to [TS]

00:24:23 ◼   ► have picked up that term to start [TS]

00:24:25 ◼   ► talking about it but [TS]

00:24:26 ◼   ► yeah that's what he said was that the [TS]

00:24:27 ◼   ► cloud is the source and everything else [TS]

00:24:29 ◼   ► is you know subordinate to that and it [TS]

00:24:31 ◼   ► sounds like exactly what Google does and [TS]

00:24:32 ◼   ► it sounds exactly like what I have been [TS]

00:24:35 ◼   ► asking for and the other thing that [TS]

00:24:36 ◼   ► again [TS]

00:24:37 ◼   ► I think Gruber noted this first and I [TS]

00:24:39 ◼   ► picked it up as well later sessions was [TS]

00:24:40 ◼   ► that throughout this entire thing where [TS]

00:24:42 ◼   ► he would say here's the cloud here's [TS]

00:24:43 ◼   ► your devices follow blah he did not say [TS]

00:24:45 ◼   ► the S word sync he didn't say and your [TS]

00:24:48 ◼   ► document sync from the cloud down to all [TS]

00:24:50 ◼   ► your devices or and your and you you [TS]

00:24:52 ◼   ► know put something here and it syncs up [TS]

00:24:53 ◼   ► to the cloud to say it's ask anyone [TS]

00:24:55 ◼   ► who's in this industry to talk about [TS]

00:24:57 ◼   ► this cloud stuff they will say the S [TS]

00:24:59 ◼   ► word at some point right and it seemed [TS]

00:25:02 ◼   ► like he was consciously avoiding it [TS]

00:25:05 ◼   ► because all of us were listening waiting [TS]

00:25:06 ◼   ► for him to say that and he wouldn't he [TS]

00:25:07 ◼   ► would pick a different we like it's [TS]

00:25:08 ◼   ► updated from or pushed to or you know [TS]

00:25:10 ◼   ► whatever they was like almost awkward [TS]

00:25:11 ◼   ► like he was working around it and in [TS]

00:25:13 ◼   ► fact many people who he did eventually [TS]

00:25:15 ◼   ► say sync because this is very difficult [TS]

00:25:16 ◼   ► to talk about this without saying sync [TS]

00:25:18 ◼   ► but the way he spoke about it was clear [TS]

00:25:20 ◼   ► he was trying not that we just slipped [TS]

00:25:21 ◼   ► up why why do you think it's important [TS]

00:25:23 ◼   ► not to say that well I'm I'm not sure [TS]

00:25:28 ◼   ► why I did eventually get it confirmed [TS]

00:25:31 ◼   ► from various sources that the Apple [TS]

00:25:34 ◼   ► message is try not to say sync right and [TS]

00:25:38 ◼   ► I think why they're not saying they [TS]

00:25:39 ◼   ► didn't give reasoning they just said [TS]

00:25:40 ◼   ► that yes that is actually a thing it's [TS]

00:25:41 ◼   ► not your imagination you're not going [TS]

00:25:42 ◼   ► crazy across the you know Steve can get [TS]

00:25:45 ◼   ► away with saying is who's going to yell [TS]

00:25:46 ◼   ► it when he slips up but anyway the thing [TS]

00:25:48 ◼   ► about sync is that sync is hard think [TS]

00:25:51 ◼   ► it's difficult to implement and people's [TS]

00:25:53 ◼   ► experience with sync especially on the [TS]

00:25:55 ◼   ► Mac is not good like I sync doesn't have [TS]

00:25:57 ◼   ► a good rep that Mac's sync with that [TS]

00:25:59 ◼   ► stupid conflict dialogue where you got [TS]

00:26:00 ◼   ► to pick something based on you know you [TS]

00:26:02 ◼   ► don't enough information to pick [TS]

00:26:03 ◼   ► sometimes you just see a big hex top of [TS]

00:26:04 ◼   ► the right left side you have to pick [TS]

00:26:06 ◼   ► like that sync you know or you try to [TS]

00:26:07 ◼   ► sync and you like double your contacts [TS]

00:26:09 ◼   ► or screw something up you know it's got [TS]

00:26:12 ◼   ► a bad rap it's a bad word people don't [TS]

00:26:15 ◼   ► like to hear that you know mmm and and [TS]

00:26:17 ◼   ► the thing and the reason and this is not [TS]

00:26:19 ◼   ► like just Apple screwing it up that [TS]

00:26:20 ◼   ► doesn't hurt but you know sync is just [TS]

00:26:23 ◼   ► hard period you know not everyone can [TS]

00:26:26 ◼   ► agree on what the right thing to do in a [TS]

00:26:28 ◼   ► situation where you have multiple [TS]

00:26:29 ◼   ► changes to something that are all [TS]

00:26:31 ◼   ► scattered throughout time like what is [TS]

00:26:32 ◼   ► if you got to ruin people and say what [TS]

00:26:34 ◼   ► should this look like they can't even [TS]

00:26:35 ◼   ► agree so how the hell can you implement [TS]

00:26:36 ◼   ► something in a computer program when [TS]

00:26:38 ◼   ► people can't even agree with [TS]

00:26:39 ◼   ► right thing to do is and this is like a [TS]

00:26:41 ◼   ► formula for bad user experience you know [TS]

00:26:43 ◼   ► one that when the mental model of the [TS]

00:26:45 ◼   ► user does not match the computer model [TS]

00:26:46 ◼   ► the user perceives that is bad user [TS]

00:26:48 ◼   ► interface so if the user thinks X should [TS]

00:26:50 ◼   ► happen and the computer has different [TS]

00:26:52 ◼   ► model it makes Y happen the user is [TS]

00:26:54 ◼   ► pissed off and like I said people are [TS]

00:26:56 ◼   ► going to all have different agreements [TS]

00:26:57 ◼   ► you can never make a computer model of [TS]

00:26:59 ◼   ► sync where everyone will agree with it [TS]

00:27:01 ◼   ► you know everyone will agree with with [TS]

00:27:02 ◼   ► the results and and the thing is like if [TS]

00:27:07 ◼   ► you if you throw this problem at a [TS]

00:27:08 ◼   ► computer scientist or you know cuz those [TS]

00:27:10 ◼   ► are the people implementing it and you [TS]

00:27:11 ◼   ► tell them to do synced like alright well [TS]

00:27:12 ◼   ► you know what they'll do something like [TS]

00:27:14 ◼   ► you know for this version control but in [TS]

00:27:16 ◼   ► software that's that's a you know all [TS]

00:27:18 ◼   ► about sync of taking change from one [TS]

00:27:20 ◼   ► person another person merging them [TS]

00:27:22 ◼   ► together and stuff like that [TS]

00:27:23 ◼   ► but if you were to implement that in a [TS]

00:27:25 ◼   ► straightforward way things that things [TS]

00:27:28 ◼   ► that like are considered clean merges in [TS]

00:27:31 ◼   ► a version control system for example a [TS]

00:27:32 ◼   ► clean the you know three-way merge which [TS]

00:27:34 ◼   ► is software developer can understand and [TS]

00:27:36 ◼   ► understand why I got there and [TS]

00:27:37 ◼   ► implemented and so on and so forth [TS]

00:27:39 ◼   ► regular people have no idea what the [TS]

00:27:41 ◼   ► hell through emerges so you can get [TS]

00:27:43 ◼   ► things like we have a single document [TS]

00:27:44 ◼   ► like a single text file that's updated [TS]

00:27:45 ◼   ► by several different people in several [TS]

00:27:47 ◼   ► different locations across time [TS]

00:27:48 ◼   ► something that is technically speaking a [TS]

00:27:51 ◼   ► clean merge of all those changes will [TS]

00:27:53 ◼   ► result in from the users perspective a [TS]

00:27:56 ◼   ► nonsensical document that never existed [TS]

00:27:58 ◼   ► in that state in any one place so as far [TS]

00:28:00 ◼   ► as they're concerned like what do you [TS]

00:28:01 ◼   ► mean this is a clean merge of my changes [TS]

00:28:02 ◼   ► I never saw this document in front of me [TS]

00:28:04 ◼   ► when I went into this other computer I [TS]

00:28:06 ◼   ► loaded my document up and what I saw [TS]

00:28:08 ◼   ► there was not what I saw on computer a [TS]

00:28:09 ◼   ► not wanting so I've had it but some [TS]

00:28:11 ◼   ► weird conglomerate that I don't like but [TS]

00:28:13 ◼   ► on the other hand things like you know [TS]

00:28:14 ◼   ► not documents with records like a [TS]

00:28:16 ◼   ► contact people want mergers there [TS]

00:28:18 ◼   ► because like I added the guys telephone [TS]

00:28:20 ◼   ► number here and then when I saw them in [TS]

00:28:21 ◼   ► you know in person I added his email [TS]

00:28:23 ◼   ► address on my iPod and then on my Mac I [TS]

00:28:25 ◼   ► want to see those things merged right [TS]

00:28:26 ◼   ► right so it's just it's really hard to [TS]

00:28:29 ◼   ► get to get sync right on this and I [TS]

00:28:33 ◼   ► think that's why they wanted to avoid [TS]

00:28:34 ◼   ► the word and in the implementation of [TS]

00:28:37 ◼   ► octa which they didn't go into and [TS]

00:28:38 ◼   ► unfortunately I can't go into it because [TS]

00:28:39 ◼   ► it was NDA let's just say it operates in [TS]

00:28:44 ◼   ► practice a little bit differently than [TS]

00:28:47 ◼   ► that diagram I guess I can't what kind [TS]

00:28:50 ◼   ► of discuss about that [TS]

00:28:53 ◼   ► yeah I guess I can talk about so in in [TS]

00:28:55 ◼   ► the keynote he was saying that the [TS]

00:28:57 ◼   ► server is a source of truth but all of [TS]

00:28:59 ◼   ► his discussion of I clouds especially [TS]

00:29:01 ◼   ► documents in the cloud and stuff like [TS]

00:29:02 ◼   ► that later in the thing where he's [TS]

00:29:04 ◼   ► showing diagrams with pictures moving [TS]

00:29:06 ◼   ► using the cloud and the devices it was [TS]

00:29:08 ◼   ► all about documents travelling between [TS]

00:29:09 ◼   ► devices he would always say things like [TS]

00:29:11 ◼   ► I think this is a direct quote that have [TS]

00:29:13 ◼   ► my notices iCloud pushes documents to [TS]

00:29:15 ◼   ► users devices automatically so that [TS]

00:29:19 ◼   ► sounds fine everything is like well he's [TS]

00:29:20 ◼   ► avoiding saying the words think he's [TS]

00:29:21 ◼   ► just saying push but let's get back to [TS]

00:29:23 ◼   ► you know my thing where I talk about [TS]

00:29:24 ◼   ► Google's model where the server is [TS]

00:29:25 ◼   ► canonical Google doesn't talk in those [TS]

00:29:29 ◼   ► terms Google doesn't push anything [TS]

00:29:30 ◼   ► anywhere your document never leaves the [TS]

00:29:34 ◼   ► server like your Google Docs thing it's [TS]

00:29:36 ◼   ► your document is in the cloud you see it [TS]

00:29:38 ◼   ► when you view it on an application on [TS]

00:29:40 ◼   ► one of your devices when you bring up a [TS]

00:29:42 ◼   ► web browser on whatever device you have [TS]

00:29:43 ◼   ► you are looking at the one and only copy [TS]

00:29:45 ◼   ► of that document that is in the cloud [TS]

00:29:46 ◼   ► versus the way Apple talks about it [TS]

00:29:49 ◼   ► which is the the cloud pushes the [TS]

00:29:52 ◼   ► document down to all the devices as in [TS]

00:29:54 ◼   ► each document has a copy of that thing [TS]

00:29:56 ◼   ► and your document is made in one place [TS]

00:29:58 ◼   ► goes up to the cloud goes down to that [TS]

00:30:00 ◼   ► device down to that device down to that [TS]

00:30:01 ◼   ► device now it's kind of semantics it's [TS]

00:30:04 ◼   ► like what's the difference between [TS]

00:30:05 ◼   ► pushing the document from where I write [TS]

00:30:07 ◼   ► it up to the cloud and then pushing it [TS]

00:30:08 ◼   ► down to all of the other things versus [TS]

00:30:11 ◼   ► oh it was always in the cloud and you're [TS]

00:30:12 ◼   ► just viewing it there well when you view [TS]

00:30:13 ◼   ► it obviously the bits of the document [TS]

00:30:15 ◼   ► are coming down but like there is a [TS]

00:30:16 ◼   ► technical difference like in theory I [TS]

00:30:19 ◼   ► mean this is not practically speaking [TS]

00:30:20 ◼   ► what goes on but in theory when you pull [TS]

00:30:22 ◼   ► up a document in Google Docs it could [TS]

00:30:24 ◼   ► just show you the first page of the [TS]

00:30:25 ◼   ► document and the only bytes that were [TS]

00:30:26 ◼   ► transferred from Google server to you is [TS]

00:30:27 ◼   ► the first page but the mental model that [TS]

00:30:30 ◼   ► Apple is proposing is that when you make [TS]

00:30:33 ◼   ► a document on your Mac it gets pushed up [TS]

00:30:36 ◼   ► to the cloud and when you pop fire up [TS]

00:30:37 ◼   ► your iPad that document the whole thing [TS]

00:30:39 ◼   ► gets pushed down and you open in a pages [TS]

00:30:41 ◼   ► in your iPad and there's the whole [TS]

00:30:42 ◼   ► document right it's not like you're [TS]

00:30:45 ◼   ► using pages it's not a viewer app for a [TS]

00:30:47 ◼   ► file that lives in the cloud pages is an [TS]

00:30:49 ◼   ► application that opens local files and [TS]

00:30:51 ◼   ► the iCloud magic makes that file you [TS]

00:30:53 ◼   ► created they're also local over here you [TS]

00:30:54 ◼   ► see what I'm saying it's like no it's [TS]

00:30:56 ◼   ► Holly it's a little bit especially when [TS]

00:30:59 ◼   ► you get to down to like the bits and [TS]

00:31:01 ◼   ► bytes it's just the term of semantics [TS]

00:31:03 ◼   ► it's just a question of semantics in [TS]

00:31:04 ◼   ► just the words you use but I really [TS]

00:31:05 ◼   ► think there's something there in term [TS]

00:31:06 ◼   ► of how the two companies think about [TS]

00:31:08 ◼   ► things in terms of like who owns the day [TS]

00:31:10 ◼   ► that I you know and like how the [TS]

00:31:12 ◼   ► importance of the server and stuff like [TS]

00:31:13 ◼   ► that and the thing that occurs to me [TS]

00:31:17 ◼   ► when I look at that diagram that's got [TS]

00:31:18 ◼   ► the cloud at the top and devices on the [TS]

00:31:20 ◼   ► bottom is it the shape of that diagram [TS]

00:31:22 ◼   ► is artificial the cloud top the the [TS]

00:31:25 ◼   ► documents on the bottom like a big [TS]

00:31:27 ◼   ► triangle you know whether the the cloud [TS]

00:31:29 ◼   ► is the source of truth say I think if [TS]

00:31:32 ◼   ► you take all the items in a diagram and [TS]

00:31:34 ◼   ► rearrange them there's nothing about the [TS]

00:31:37 ◼   ► cloud that makes it well there is so [TS]

00:31:39 ◼   ► there are some things but nothing that [TS]

00:31:41 ◼   ► makes it special like it's more of a [TS]

00:31:43 ◼   ► peer-to-peer relationship than it is a [TS]

00:31:45 ◼   ► googles thing where the server has your [TS]

00:31:47 ◼   ► document right it's more of a p2p thing [TS]

00:31:50 ◼   ► and it's especially true because they [TS]

00:31:51 ◼   ► talk about land sink which obviously [TS]

00:31:52 ◼   ► Dropbox does like if you have two [TS]

00:31:54 ◼   ► machines that have Dropbox and you put a [TS]

00:31:56 ◼   ► new file in your Dropbox I you know you [TS]

00:31:59 ◼   ► log on to your Dropbox on one computer [TS]

00:32:01 ◼   ► and another computer has files that this [TS]

00:32:05 ◼   ► one doesn't have this one hadn't been [TS]

00:32:06 ◼   ► turned on in a while instead of copying [TS]

00:32:07 ◼   ► those files down from Dropbox it will [TS]

00:32:09 ◼   ► copy them over your land from your other [TS]

00:32:10 ◼   ► Mac because it's a lot faster to get [TS]

00:32:12 ◼   ► that document from the Mac that has it [TS]

00:32:13 ◼   ► been through all with the Dropbox [TS]

00:32:14 ◼   ► servers you know what I mean now most [TS]

00:32:17 ◼   ► people wouldn't say that Dropbox is [TS]

00:32:18 ◼   ► peer-to-peer but right does that you [TS]

00:32:20 ◼   ► know they call it land syncing right so [TS]

00:32:21 ◼   ► in the relationship in that diagram if [TS]

00:32:25 ◼   ► you turn on your iPad and it hasn't been [TS]

00:32:28 ◼   ► turned on for a while and your Mac in [TS]

00:32:29 ◼   ► the other room has a new version of some [TS]

00:32:31 ◼   ► document your iPad is not going to go to [TS]

00:32:33 ◼   ► iCloud and ask it for that document it's [TS]

00:32:35 ◼   ► going to get it directly from the Mac [TS]

00:32:37 ◼   ► over there over your LAN at least that [TS]

00:32:39 ◼   ► was a sudden thing like it so it seems [TS]

00:32:40 ◼   ► more peer-to-peer than it is server [TS]

00:32:44 ◼   ► canonical Google type thing right and [TS]

00:32:46 ◼   ► technologically speaking there are [TS]

00:32:48 ◼   ► details now that I can't go into whether [TS]

00:32:50 ◼   ► that really is the case but just from [TS]

00:32:52 ◼   ► from the diagram it's you know obviously [TS]

00:32:56 ◼   ► the iCloud is a special peer it's not [TS]

00:32:58 ◼   ► the same as all the other peers but it [TS]

00:32:59 ◼   ► seems almost kind of peer to peer [TS]

00:33:00 ◼   ► especially since the documents always [TS]

00:33:02 ◼   ► moving around it's not like they live [TS]

00:33:03 ◼   ► them on the cloud we look at them [TS]

00:33:05 ◼   ► they're moving around you know and again [TS]

00:33:08 ◼   ► there are more technical details that [TS]

00:33:09 ◼   ► but I'd only go into it our first [TS]

00:33:11 ◼   ► sponsor today is Rackspace comm service [TS]

00:33:13 ◼   ► leader in cloud computing if you're [TS]

00:33:15 ◼   ► building an application chances are [TS]

00:33:17 ◼   ► email is a very important part of it [TS]

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00:33:29 ◼   ► deliverability is something that's hard [TS]

00:33:30 ◼   ► it's a challenge to do this and now with [TS]

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00:33:35 ◼   ► you don't have to manage it anymore you [TS]

00:33:36 ◼   ► can learn more about the Rackspace cloud [TS]

00:33:38 ◼   ► services in general and more about this [TS]

00:33:40 ◼   ► special offer by going to Rackspace comm [TS]

00:33:43 ◼   ► slash five-by-five [TS]

00:33:45 ◼   ► um so mobile me mold me is dead Steve [TS]

00:33:49 ◼   ► Nannes pretty much gone right and it'll [TS]

00:33:52 ◼   ► continue people can continue to use it [TS]

00:33:55 ◼   ► to a certain degree all of the fine my [TS]

00:33:58 ◼   ► Mac or Find My iPhone iPod stuff will [TS]

00:34:02 ◼   ► continue to work but how do you feel for [TS]

00:34:05 ◼   ► the poor people who thought wow in [TS]

00:34:07 ◼   ► advance of iCloud I better sign up for [TS]

00:34:09 ◼   ► that MobileMe account bought one yeah [TS]

00:34:11 ◼   ► they can get refunds through some [TS]

00:34:12 ◼   ► process and everyone's getting extended [TS]

00:34:14 ◼   ► to like 2012 June or something you know [TS]

00:34:18 ◼   ► but the thing about isn't in the keynote [TS]

00:34:20 ◼   ► he put that up on the stage and he [TS]

00:34:23 ◼   ► described iCloud at a high-level term [TS]

00:34:24 ◼   ► and he said you know well how can you [TS]

00:34:27 ◼   ► trust this isn't this from the same [TS]

00:34:28 ◼   ► company that brought us mobile me you [TS]

00:34:31 ◼   ► know which is usually you don't hear [TS]

00:34:32 ◼   ► Apple saying that a product that existed [TS]

00:34:35 ◼   ► 10 seconds ago is a piece of crap but [TS]

00:34:37 ◼   ► that's basically what they do you know [TS]

00:34:38 ◼   ► sometimes they'll crap on their products [TS]

00:34:40 ◼   ► that were from years ago and say bad [TS]

00:34:41 ◼   ► things about them but the old me was [TS]

00:34:42 ◼   ► like right up until that keynote started [TS]

00:34:44 ◼   ► it was their one and only you know it [TS]

00:34:46 ◼   ► online service is offering and then in [TS]

00:34:48 ◼   ► that keynote they just he just threw it [TS]

00:34:49 ◼   ► under the bus right right that was a big [TS]

00:34:51 ◼   ► laugh line in the keynote right because [TS]

00:34:52 ◼   ► you know it's shocking to hear him say [TS]

00:34:54 ◼   ► something like that only Steve Jobs can [TS]

00:34:56 ◼   ► get away was saying something like that [TS]

00:34:57 ◼   ► and we all kind of agree and it's funny [TS]

00:34:59 ◼   ► but then he went on not to really answer [TS]

00:35:03 ◼   ► that question you know how can you trust [TS]

00:35:04 ◼   ► his company brought your mobile me and [TS]

00:35:05 ◼   ► we got the laughs and it's like alright [TS]

00:35:06 ◼   ► so how can we we kind of tried to answer [TS]

00:35:09 ◼   ► but like what boil down to is like trust [TS]

00:35:12 ◼   ► us we got to right this time we you know [TS]

00:35:14 ◼   ► that I guess the answer was we screwed [TS]

00:35:17 ◼   ► up so bad we scribbs so bad the first [TS]

00:35:19 ◼   ► time we won't make that mistake well [TS]

00:35:21 ◼   ► that was the third time charm but like [TS]

00:35:23 ◼   ► by them publicly acknowledging how awful [TS]

00:35:26 ◼   ► MobileMe was it was reassuring us that [TS]

00:35:28 ◼   ► yes we understand that we screwed up [TS]

00:35:30 ◼   ► we're not under the deluge [TS]

00:35:31 ◼   ► that we did just fine before and it's [TS]

00:35:33 ◼   ► just you know your fault for not [TS]

00:35:34 ◼   ► understanding our grand vision and why [TS]

00:35:36 ◼   ► your people whose complaint like so [TS]

00:35:37 ◼   ► showing that they understood like us [TS]

00:35:39 ◼   ► what was wrong with MobileMe was [TS]

00:35:41 ◼   ► supposed to give us the faith that they [TS]

00:35:43 ◼   ► would do something better and it did [TS]

00:35:44 ◼   ► help a little bit but there was no like [TS]

00:35:47 ◼   ► well let me tell you exactly why it's [TS]

00:35:48 ◼   ► going to be different this time so in [TS]

00:35:51 ◼   ► terms of the iCloud stuff you know we'll [TS]

00:35:55 ◼   ► see again maybe fourth time is the charm [TS]

00:35:56 ◼   ► but the questions I have for mobile [TS]

00:35:58 ◼   ► media though aren't answered anywhere [TS]

00:36:00 ◼   ► that I found I've been trying to read on [TS]

00:36:01 ◼   ► it as much as I could in between doing [TS]

00:36:02 ◼   ► stuff but what about stuff like [TS]

00:36:06 ◼   ► galleries that you put up from iPhoto or [TS]

00:36:09 ◼   ► I websites you know what about the iWeb [TS]

00:36:11 ◼   ► application all that business where does [TS]

00:36:14 ◼   ► that stuff go because I have I have [TS]

00:36:15 ◼   ► stuff back from you know dotmac homepage [TS]

00:36:17 ◼   ► and then I have I web pages and I do [TS]

00:36:19 ◼   ► have you know I photo galleries and I [TS]

00:36:21 ◼   ► mean I forgot again to the iPhoto [TS]

00:36:23 ◼   ► application right so what's going to [TS]

00:36:25 ◼   ► happen to that stuff does that stay up [TS]

00:36:26 ◼   ► there forever is it get decommissioned [TS]

00:36:28 ◼   ► after you know June 30th 2012 and Hubble [TS]

00:36:31 ◼   ► me goes away what happens if you tried [TS]

00:36:34 ◼   ► in iPhoto try to say you know upload [TS]

00:36:36 ◼   ► this I you know this MobileMe gallery [TS]

00:36:37 ◼   ► thing does it not work does it say sorry [TS]

00:36:39 ◼   ► even though you have this program and it [TS]

00:36:41 ◼   ► used to do this MobileMe is actually [TS]

00:36:43 ◼   ► gone now so tough luck right and by the [TS]

00:36:45 ◼   ► way if you have pictures there they're [TS]

00:36:46 ◼   ► all gone no answers for that so far [TS]

00:36:48 ◼   ► judging by how they decommissioned Mac [TS]

00:36:50 ◼   ► homepage I'm I don't have great hope [TS]

00:36:52 ◼   ► that they're going to help us preserve [TS]

00:36:53 ◼   ► our stuff in any particular way so it's [TS]

00:36:55 ◼   ► kind of depressing at least iWeb I think [TS]

00:36:56 ◼   ► you can export it to an FTP server and I [TS]

00:36:58 ◼   ► think you're an exporter does local HTML [TS]

00:37:00 ◼   ► or something like that so you won't lose [TS]

00:37:01 ◼   ► your stuff but I don't know we're gonna [TS]

00:37:03 ◼   ► use for the equivalent that because the [TS]

00:37:04 ◼   ► reason I use iWeb which is an awful [TS]

00:37:06 ◼   ► awful program you should never use it by [TS]

00:37:07 ◼   ► the way but the reason I use it is [TS]

00:37:09 ◼   ► because it integrates our my family [TS]

00:37:11 ◼   ► rather use it as integrates with the [TS]

00:37:13 ◼   ► iLife applications and someone who [TS]

00:37:15 ◼   ► doesn't know any HTML can just drag a [TS]

00:37:16 ◼   ► bunch of images out write a little blog [TS]

00:37:18 ◼   ► post and you know and put it on its way [TS]

00:37:20 ◼   ► I think my wife in particular now has [TS]

00:37:23 ◼   ► more than enough skills to be able to [TS]

00:37:25 ◼   ► use like a flash uploader like you do [TS]

00:37:27 ◼   ► when you know Shutterfly or facebook or [TS]

00:37:28 ◼   ► whatever to do the same thing but we're [TS]

00:37:30 ◼   ► back when we started doing this it was [TS]

00:37:31 ◼   ► just easier to say all right you know [TS]

00:37:33 ◼   ► how iPhoto works well here's all your [TS]

00:37:34 ◼   ► iPhoto stuff and just drag it onto the [TS]

00:37:35 ◼   ► page versus using one of those stupid [TS]

00:37:37 ◼   ► uploader things you know so I'll be kind [TS]

00:37:40 ◼   ► of sad to see the idea of an application [TS]

00:37:42 ◼   ► like iWeb go away and I'm just [TS]

00:37:45 ◼   ► is this a guarantee that iWeb is going [TS]

00:37:48 ◼   ► away I mean I just assumed I mean like [TS]

00:37:50 ◼   ► it's hosted on mobile me hosting and no [TS]

00:37:52 ◼   ► part of the iCloud offering was like and [TS]

00:37:54 ◼   ► we'll host web pages for you like they [TS]

00:37:55 ◼   ► never said that at any point you know so [TS]

00:37:58 ◼   ► there were there were a lot and a lot of [TS]

00:38:00 ◼   ► people have emailed us or asked on [TS]

00:38:03 ◼   ► Twitter you know what what is going to [TS]

00:38:04 ◼   ► happen with that I did dug up early on [TS]

00:38:06 ◼   ► that little article from Apple that [TS]

00:38:09 ◼   ► basically said you know this is good for [TS]

00:38:11 ◼   ► another couple months but it doesn't [TS]

00:38:13 ◼   ► doesn't really answer any of those [TS]

00:38:14 ◼   ► questions do you think that the number [TS]

00:38:16 ◼   ► of people that were actually just using [TS]

00:38:18 ◼   ► those services whether it's iWeb or [TS]

00:38:21 ◼   ► whatever kind of hosting that there just [TS]

00:38:23 ◼   ► weren't enough people doing it to matter [TS]

00:38:25 ◼   ► to Apple that that they felt like well [TS]

00:38:28 ◼   ► it you know [TS]

00:38:28 ◼   ► only few people use it so we can get rid [TS]

00:38:30 ◼   ► of it well I think they just want clean [TS]

00:38:32 ◼   ► breaks like their apples always big [TS]

00:38:33 ◼   ► about the clean break and I certainly [TS]

00:38:35 ◼   ► disdain the job show for mobile me he [TS]

00:38:38 ◼   ► wants that out of his sight out of mind [TS]

00:38:40 ◼   ► stops like yeah I firstly yeah you're [TS]

00:38:42 ◼   ► right I don't think there are a lot of [TS]

00:38:43 ◼   ► people using I don't think there are a [TS]

00:38:44 ◼   ► lot of people using mobile me period and [TS]

00:38:45 ◼   ► is even a smaller fraction was using [TS]

00:38:47 ◼   ► these particular services and they've [TS]

00:38:48 ◼   ► already shown with that Mac home page [TS]

00:38:50 ◼   ► when they decommission that they don't [TS]

00:38:51 ◼   ► mind telling people like you got six [TS]

00:38:53 ◼   ► months to get your crap out of there and [TS]

00:38:54 ◼   ► then we're just gonna take it offline we [TS]

00:38:55 ◼   ► don't care where you go but you can't [TS]

00:38:56 ◼   ► stay here you know that they did that [TS]

00:38:59 ◼   ► with that and with moldy homepage or [TS]

00:39:01 ◼   ► with Mac homepage I think they're gonna [TS]

00:39:02 ◼   ► do the same thing with with mobile meat [TS]

00:39:04 ◼   ► but the jury's still out because I [TS]

00:39:05 ◼   ► haven't said anything one way or the [TS]

00:39:06 ◼   ► other and they have you know until June [TS]

00:39:08 ◼   ► 2012 to decide what they're gonna do so [TS]

00:39:10 ◼   ► maybe the most likely they haven't even [TS]

00:39:11 ◼   ► decided yet you know this one the next [TS]

00:39:15 ◼   ► site about iCloud iCloud is free it was [TS]

00:39:18 ◼   ► a phrase used often he was the big [TS]

00:39:20 ◼   ► keynote transition with the big giant [TS]

00:39:21 ◼   ► free word comes down and smashes the $99 [TS]

00:39:24 ◼   ► from mobile mates and you get you know [TS]

00:39:27 ◼   ► email contacts and calendar syncing for [TS]

00:39:28 ◼   ► everybody for free how Lou you because [TS]

00:39:31 ◼   ► Tom Mac and MobileMe were so horrible we [TS]

00:39:33 ◼   ► had to pay $99 a year and you can add an [TS]

00:39:35 ◼   ► additional email address for like 10 [TS]

00:39:37 ◼   ► bucks a year which is insane [TS]

00:39:38 ◼   ► anyway 10 dollars for an email address [TS]

00:39:40 ◼   ► right but then that person wouldn't be [TS]

00:39:42 ◼   ► able to sync their email contacts and [TS]

00:39:44 ◼   ► calendar there would only Stoney be one [TS]

00:39:46 ◼   ► eye disk you know so like well you know [TS]

00:39:47 ◼   ► so I could sink my stuff but my wife [TS]

00:39:49 ◼   ► could unless we bought the family plan [TS]

00:39:50 ◼   ► which is like 150 bucks it was just all [TS]

00:39:52 ◼   ► it was like in a fantasy land [TS]

00:39:54 ◼   ► right but when he said iCloud is free I [TS]

00:39:57 ◼   ► remember thinking [TS]

00:39:58 ◼   ► tweeting at the time like you know uh [TS]

00:40:01 ◼   ► Apple thinks iCloud is so good they're [TS]

00:40:03 ◼   ► gonna make you pay for you know and I [TS]

00:40:04 ◼   ► kept waiting for the other shoe to drop [TS]

00:40:05 ◼   ► and so they went through this whole [TS]

00:40:06 ◼   ► thing of like well there's three other [TS]

00:40:07 ◼   ► apps and then three more apps and [TS]

00:40:08 ◼   ► there's documents in the cloud and also [TS]

00:40:10 ◼   ► stuff but I was like no Apple has to get [TS]

00:40:12 ◼   ► paid right then I couldn't do anything [TS]

00:40:13 ◼   ► out of the goodness of their heart there [TS]

00:40:15 ◼   ► has to you know it's not charity and it [TS]

00:40:17 ◼   ► doesn't do ad supported stuff and at [TS]

00:40:18 ◼   ► some point they explicitly said on by [TS]

00:40:20 ◼   ► the way in our mail there's no ads like [TS]

00:40:22 ◼   ► so sticking it to Google you know now [TS]

00:40:24 ◼   ► it's not ad supported isn't it and we're [TS]

00:40:27 ◼   ► telling you all this stuff is free how [TS]

00:40:29 ◼   ► are they going to get money right and [TS]

00:40:31 ◼   ► finally the very very end and I thought [TS]

00:40:32 ◼   ► it was super clever because I did not [TS]

00:40:34 ◼   ► predict this the way the way they're [TS]

00:40:36 ◼   ► going to get paid to say iCloud is free [TS]

00:40:38 ◼   ► but you know what cost 25 bucks a year [TS]

00:40:40 ◼   ► iTunes Match right and they give it a [TS]

00:40:42 ◼   ► different name and it's like well it's [TS]

00:40:45 ◼   ► it's vaguely related to iCloud but no [TS]

00:40:47 ◼   ► iCloud is free you see iTunes Match is [TS]

00:40:49 ◼   ► $25 but items matches you know it's so [TS]

00:40:51 ◼   ► incredibly attractive because they are [TS]

00:40:52 ◼   ► the only company that did the deals with [TS]

00:40:54 ◼   ► the record companies it's like legal [TS]

00:40:55 ◼   ► free and clear and by the way we'll [TS]

00:40:57 ◼   ► upload all your crazy music that we [TS]

00:40:59 ◼   ► can't match which was my big concern I [TS]

00:41:01 ◼   ► thought there's no way in hell they [TS]

00:41:02 ◼   ► would do that I don't know how they song [TS]

00:41:03 ◼   ► that was I was like how how is iTunes [TS]

00:41:05 ◼   ► Match going to help me because I have [TS]

00:41:07 ◼   ► things like you know anime soundtracks [TS]

00:41:09 ◼   ► are like video game music remixes that [TS]

00:41:12 ◼   ► are never ever ever going to be on the [TS]

00:41:15 ◼   ► iTunes music store and they are never [TS]

00:41:16 ◼   ► gonna Majan that's what I listen to a [TS]

00:41:18 ◼   ► lot of the time these really obscure [TS]

00:41:19 ◼   ► things that you know nobody else likes [TS]

00:41:21 ◼   ► slow you know knows about or has up in a [TS]

00:41:24 ◼   ► store somewhere is it just like a sound [TS]

00:41:26 ◼   ► of modem connecting or something they [TS]

00:41:28 ◼   ► listen to you don't well you're not [TS]

00:41:31 ◼   ► you're not a really a video gamer but if [TS]

00:41:32 ◼   ► you're a gamer you have emotional [TS]

00:41:34 ◼   ► connections to theme songs from video [TS]

00:41:36 ◼   ► games I can count I'm on the same page [TS]

00:41:38 ◼   ► right and so so piece are you listened [TS]

00:41:41 ◼   ► to like the Frogger scene theme song or [TS]

00:41:43 ◼   ► dying or something well you start from [TS]

00:41:45 ◼   ► that premise of like you know the 8-bit [TS]

00:41:46 ◼   ► music with the bleeps and the boobs and [TS]

00:41:47 ◼   ► then people do remixes or orchestral [TS]

00:41:50 ◼   ► arrangements or combinations like that [TS]

00:41:51 ◼   ► leo C remix that I think is org letter [TS]

00:41:54 ◼   ► oh the literacy it stands for [TS]

00:41:56 ◼   ► overclocked remix org is a website [TS]

00:41:58 ◼   ► that's just filled with videogame [TS]

00:41:59 ◼   ► remixes and anime soundtracks like [TS]

00:42:02 ◼   ► you're watching anime that you like [TS]

00:42:03 ◼   ► there you have interesting soundtracks [TS]

00:42:04 ◼   ► in the Mario or even just things like [TS]

00:42:06 ◼   ► movie soundtracks iTunes doesn't have [TS]

00:42:07 ◼   ► everything and they have you know [TS]

00:42:08 ◼   ► whatever 18 million songs they don't [TS]

00:42:09 ◼   ► have everything but if you couldn't [TS]

00:42:11 ◼   ► listen to like say [TS]

00:42:12 ◼   ► that's what you're into this week and [TS]

00:42:14 ◼   ► you listen to you know a new soundtrack [TS]

00:42:15 ◼   ► or new but remix or even like you know [TS]

00:42:16 ◼   ► there's illegal mashups you find online [TS]

00:42:18 ◼   ► from the best of Booty and stuff like [TS]

00:42:19 ◼   ► that they're not going to be on iTunes [TS]

00:42:21 ◼   ► or because they're all completely [TS]

00:42:21 ◼   ► illegal but they're great some weeks [TS]

00:42:23 ◼   ► that's what I'm listening to right so if [TS]

00:42:25 ◼   ► iTunes Match had no solution to that it [TS]

00:42:26 ◼   ► wouldn't be very good well they're gonna [TS]

00:42:28 ◼   ► upload that for you too [TS]

00:42:29 ◼   ► you know so they will not upload the [TS]

00:42:32 ◼   ► stuff they can match that's that was the [TS]

00:42:33 ◼   ► big selling point you don't have to [TS]

00:42:34 ◼   ► spend a week uploading of course [TS]

00:42:35 ◼   ► wouldn't take me a week over FiOS but [TS]

00:42:37 ◼   ► for regular people it's going to take [TS]

00:42:38 ◼   ► them a long time to jam all their [TS]

00:42:39 ◼   ► information online [TS]

00:42:40 ◼   ► they said no Apple will just scan your [TS]

00:42:42 ◼   ► stuff match it and say or I found that [TS]

00:42:44 ◼   ► down there yeah we've got that for you [TS]

00:42:45 ◼   ► in the cloud found that down there [TS]

00:42:46 ◼   ► you've got the 40 on the cloud and the [TS]

00:42:48 ◼   ► stuff they didn't find they'll just [TS]

00:42:49 ◼   ► upload those 10 songs so it is [TS]

00:42:51 ◼   ► incredibly attractive offer to get any [TS]

00:42:52 ◼   ► music you buy anywhere any music you [TS]

00:42:55 ◼   ► ripped from your CDs anything anywhere [TS]

00:42:57 ◼   ► in your iTunes library you can listen to [TS]

00:42:58 ◼   ► everywhere [TS]

00:43:00 ◼   ► and you just give us 25 bucks a year so [TS]

00:43:02 ◼   ► it's recurring revenue I'm sure out of [TS]

00:43:04 ◼   ► that 25 bucks the record companies are [TS]

00:43:06 ◼   ► getting paid Apple's getting paid I [TS]

00:43:08 ◼   ► don't think it's covering their costs [TS]

00:43:10 ◼   ► but I think they finally have have come [TS]

00:43:13 ◼   ► become good come to peace becomes a [TS]

00:43:17 ◼   ► terms with the idea that online is gonna [TS]

00:43:21 ◼   ► be a bit of a cost center for them okay [TS]

00:43:23 ◼   ► I remember talking to somebody that [TS]

00:43:24 ◼   ► mobled me way back when when I wrote [TS]

00:43:25 ◼   ► some some really nasty thing about [TS]

00:43:26 ◼   ► mobile me because it was pissing me off [TS]

00:43:28 ◼   ► and someone from the MobileMe team was [TS]

00:43:30 ◼   ► talking to me and I asked does the [TS]

00:43:33 ◼   ► MobileMe team have to make money like [TS]

00:43:35 ◼   ► are they responsible for you know profit [TS]

00:43:38 ◼   ► and loss or whatever now there was that [TS]

00:43:40 ◼   ► fortune story recently that said that [TS]

00:43:41 ◼   ► people inside Apple are not responsible [TS]

00:43:45 ◼   ► for profit and loss really within the [TS]

00:43:46 ◼   ► departments but it's still an awareness [TS]

00:43:48 ◼   ► of like are you expected to make money [TS]

00:43:50 ◼   ► like at the end of the day like or you [TS]

00:43:52 ◼   ► know and the MobileMe guy said yeah [TS]

00:43:54 ◼   ► we're you know we're expected to like [TS]

00:43:56 ◼   ► cover our costs you know it's not again [TS]

00:43:58 ◼   ► it's not a charity right but that five [TS]

00:44:01 ◼   ► hundred million dollar datacenter and [TS]

00:44:02 ◼   ► all the bandwidth and all the stuff like [TS]

00:44:04 ◼   ► that there's no way I can show this away [TS]

00:44:06 ◼   ► maybe I don't know what their numbers [TS]

00:44:08 ◼   ► are like do they think enough people are [TS]

00:44:10 ◼   ► gonna sign up for iTunes Match at 25 [TS]

00:44:12 ◼   ► bucks a year that's going to pay for [TS]

00:44:13 ◼   ► whatever they have to pay to all the [TS]

00:44:15 ◼   ► record labels plus cover all their [TS]

00:44:16 ◼   ► hosting costs for the free iCloud I [TS]

00:44:18 ◼   ► don't know I haven't done the math on it [TS]

00:44:20 ◼   ► it doesn't it seems to you like it's not [TS]

00:44:22 ◼   ► enough money oh it's definitely oh it's [TS]

00:44:24 ◼   ► definitely not enough [TS]

00:44:25 ◼   ► money but here so here's a question but [TS]

00:44:27 ◼   ► something I just want to address and see [TS]

00:44:29 ◼   ► if you know the answer if you've been [TS]

00:44:31 ◼   ► able to deduce the answer and that is [TS]

00:44:33 ◼   ► let's say you do this iTunes Match right [TS]

00:44:37 ◼   ► you pay your twenty five bucks yep [TS]

00:44:40 ◼   ► let's say you've got I don't know if I [TS]

00:44:43 ◼   ► what's a reasonable amount of gigs of [TS]

00:44:45 ◼   ► music to have five ten I don't know say [TS]

00:44:47 ◼   ► today it stands one twenty twenty yeah [TS]

00:44:50 ◼   ► so you go through and you you you go [TS]

00:44:53 ◼   ► through and it finds data you know it [TS]

00:44:55 ◼   ► finds says oh I I can get 85% of that [TS]

00:44:59 ◼   ► you pay your twenty five bucks now [TS]

00:45:01 ◼   ► you've got you know whatever it is [TS]

00:45:03 ◼   ► fifteen gigs are more in the cloud now [TS]

00:45:06 ◼   ► you can download that to your iPad you [TS]

00:45:08 ◼   ► can download that to your iPhone your [TS]

00:45:09 ◼   ► other Mac's right all from the cloud and [TS]

00:45:11 ◼   ► then you're actually maybe even getting [TS]

00:45:13 ◼   ► higher bitrate higher quality music than [TS]

00:45:16 ◼   ► you might have ripped it yeah I forgot [TS]

00:45:17 ◼   ► to mention that yeah they also you know [TS]

00:45:19 ◼   ► they match the song they're not matching [TS]

00:45:21 ◼   ► the file so if you have a crappy version [TS]

00:45:23 ◼   ► of a song they've got a better one they [TS]

00:45:24 ◼   ► let you listen to that right so you may [TS]

00:45:26 ◼   ► have ripped it at 64 for uh you know who [TS]

00:45:29 ◼   ► knows 128 who knows what you did right [TS]

00:45:31 ◼   ► and they're gonna know we'll give you [TS]

00:45:32 ◼   ► this high-quality one so here's the [TS]

00:45:34 ◼   ► question let's say that the Year comes [TS]

00:45:36 ◼   ► up and you say ah I can't afford it or I [TS]

00:45:38 ◼   ► don't want to renew or I'm not really [TS]

00:45:39 ◼   ► using this you keep those tracks right [TS]

00:45:42 ◼   ► or do they go away do they get taken for [TS]

00:45:45 ◼   ► good you keep which tracks alright with [TS]

00:45:47 ◼   ► 256 is yeah are they still in in the [TS]

00:45:50 ◼   ► iCloud for you are they still in your [TS]

00:45:52 ◼   ► iCloud are they still stand down on your [TS]

00:45:54 ◼   ► devices and they're yours once you get [TS]

00:45:57 ◼   ► them I'll have to try that I haven't [TS]

00:45:59 ◼   ► because I haven't actually tried it yet [TS]

00:46:01 ◼   ► but here's my thing about like the [TS]

00:46:02 ◼   ► previous discussion about what iCloud [TS]

00:46:04 ◼   ► actually does that it's actually making [TS]

00:46:06 ◼   ► a date the data move around between your [TS]

00:46:07 ◼   ► devices versus we've got one copy of [TS]

00:46:10 ◼   ► your data it's in the cloud and you can [TS]

00:46:12 ◼   ► view it or stream it from that location [TS]

00:46:14 ◼   ► now I would imagine that it's going to [TS]

00:46:18 ◼   ► send you like you know the whole 256 [TS]

00:46:21 ◼   ► kilobyte AAC file right like if for [TS]

00:46:24 ◼   ► example if you were to go on to a brand [TS]

00:46:25 ◼   ► new device you just bought an iPhone and [TS]

00:46:27 ◼   ► you you know start listening to music [TS]

00:46:28 ◼   ► and iCloud it's not gonna be streaming [TS]

00:46:30 ◼   ► it from iCloud you know it's kind of [TS]

00:46:31 ◼   ► eventually I would assume copy all those [TS]

00:46:34 ◼   ► songs down to your I'm just again I'm [TS]

00:46:36 ◼   ► just speculating but like based on how [TS]

00:46:38 ◼   ► document [TS]

00:46:39 ◼   ► in the cloud everything else works it [TS]

00:46:40 ◼   ► seems to me that no I wouldn't say that [TS]

00:46:43 ◼   ► like iTunes Match has to be necessarily [TS]

00:46:45 ◼   ► anyway related to documents in the cloud [TS]

00:46:46 ◼   ► but just based on their idea of like [TS]

00:46:48 ◼   ► pushing document between it seems like [TS]

00:46:49 ◼   ► you would have the file and it's DRM [TS]

00:46:51 ◼   ► free and I suppose they could try to [TS]

00:46:53 ◼   ► yank it away from you but I don't think [TS]

00:46:56 ◼   ► so I think everything that happens stays [TS]

00:46:58 ◼   ► and I think if you were to stop paying [TS]

00:47:00 ◼   ► all you would lose is that now when you [TS]

00:47:02 ◼   ► buy a song in your iPhone it doesn't [TS]

00:47:03 ◼   ► suddenly appear on your Mac like that's [TS]

00:47:04 ◼   ► what you're losing right right you're [TS]

00:47:05 ◼   ► losing that synchronization so it's not [TS]

00:47:07 ◼   ► so much about you know because you you [TS]

00:47:10 ◼   ► already had the rights to that one song [TS]

00:47:11 ◼   ► like even if it wasn't something in the [TS]

00:47:13 ◼   ► iTunes Store like assume you you ripped [TS]

00:47:14 ◼   ► something from a CD that Apple doesn't [TS]

00:47:16 ◼   ► own you know that's your song you could [TS]

00:47:18 ◼   ► already put it on your iPhone your iPod [TS]

00:47:19 ◼   ► your iPad you can already do that now [TS]

00:47:21 ◼   ► right so it's not in something new [TS]

00:47:22 ◼   ► you're getting all you're getting is the [TS]

00:47:23 ◼   ► you don't have to do it manually you [TS]

00:47:25 ◼   ► don't have to synchronize all your stuff [TS]

00:47:27 ◼   ► and copy it around and it will go [TS]

00:47:28 ◼   ► through this intermediary point and do [TS]

00:47:30 ◼   ► it for you so I'm assuming you keep all [TS]

00:47:31 ◼   ► that stuff and and if they upgraded you [TS]

00:47:33 ◼   ► I'm assuming you keep the upgrades but [TS]

00:47:35 ◼   ► we're all just guessing it's they'd have [TS]

00:47:38 ◼   ► to be able to keep them it's just it [TS]

00:47:40 ◼   ► just seems like the way Apple does [TS]

00:47:41 ◼   ► things is we copy your stuff around from [TS]

00:47:44 ◼   ► place to place not we have one copy of [TS]

00:47:46 ◼   ► it that you can access sometimes then we [TS]

00:47:47 ◼   ► take away your access right so that that [TS]

00:47:50 ◼   ► transitions nicely into what iCloud is [TS]

00:47:52 ◼   ► not doing and what I Khaled is [TS]

00:47:54 ◼   ► definitely not doing I don't remember [TS]

00:47:55 ◼   ► this is in the keynote it's just in my [TS]

00:47:57 ◼   ► notes but one thing is the only not [TS]

00:47:59 ◼   ► doing is storing all your data so for [TS]

00:48:01 ◼   ► example it is not backing all your stuff [TS]

00:48:05 ◼   ► up right even though they said it'll be [TS]

00:48:07 ◼   ► backups for your iPhone and if you lose [TS]

00:48:08 ◼   ► your phone just go to a new phone typing [TS]

00:48:10 ◼   ► username password and all your stuff is [TS]

00:48:12 ◼   ► there when they say all your stuff like [TS]

00:48:15 ◼   ► if you look at the size of your iTunes [TS]

00:48:16 ◼   ► backup you know your iphones backup in [TS]

00:48:18 ◼   ► itunes like look you know it's in i [TS]

00:48:20 ◼   ► don't know somewhere into like you know [TS]

00:48:22 ◼   ► library application support something or [TS]

00:48:24 ◼   ► other music whatever the backups are [TS]

00:48:26 ◼   ► only a couple hundred Meg's because [TS]

00:48:27 ◼   ► they're not making a separate copy of [TS]

00:48:29 ◼   ► all your music because that's already in [TS]

00:48:30 ◼   ► your iTunes library they're not making a [TS]

00:48:31 ◼   ► separate copy of all the iPhoto stuff [TS]

00:48:33 ◼   ► that sync there but that's already the [TS]

00:48:34 ◼   ► iPhoto library they're only backing out [TS]

00:48:36 ◼   ► basically your apps and whatever [TS]

00:48:37 ◼   ► application specific data you happen to [TS]

00:48:39 ◼   ► have in your phone that's not actually a [TS]

00:48:40 ◼   ► lot so when they say they're backing up [TS]

00:48:42 ◼   ► your phone they're not like they're only [TS]

00:48:46 ◼   ► backing it up enough to restore its [TS]

00:48:48 ◼   ► state to the way it was so I I doubt [TS]

00:48:51 ◼   ► they're you know for example they're not [TS]

00:48:52 ◼   ► backing out [TS]

00:48:52 ◼   ► all the iTunes music that's on your [TS]

00:48:54 ◼   ► phone because that would be gigantic [TS]

00:48:55 ◼   ► because they know they can get that [TS]

00:48:56 ◼   ► again down from you know they can get it [TS]

00:48:58 ◼   ► from synchronizing through your Mac up [TS]

00:49:00 ◼   ► through the cloud down to your other [TS]

00:49:01 ◼   ► thing or through iTunes Match or any [TS]

00:49:03 ◼   ► other type of service alright and for [TS]

00:49:05 ◼   ► the Mac stuff forget it they're [TS]

00:49:06 ◼   ► certainly not letting you shove all your [TS]

00:49:09 ◼   ► iPhoto library up there and I think most [TS]

00:49:11 ◼   ► people's Macs iPhoto library is the [TS]

00:49:12 ◼   ► largest consumer of disk space that's [TS]

00:49:14 ◼   ► certainly true online you know because [TS]

00:49:16 ◼   ► that photo stream thing they have that [TS]

00:49:18 ◼   ► only stores photos for 30 days and the [TS]

00:49:21 ◼   ► synchronizing down stuff then only [TS]

00:49:22 ◼   ► synchronize a thousand of those for the [TS]

00:49:24 ◼   ► latest a thousand photos down to your [TS]

00:49:26 ◼   ► iPad and your iPhone and your Apple TV [TS]

00:49:28 ◼   ► so if your Mac blows up and you didn't [TS]

00:49:31 ◼   ► have a backup [TS]

00:49:32 ◼   ► your crap is not an iCloud it's not [TS]

00:49:34 ◼   ► you're not saved by a Glock you don't [TS]

00:49:35 ◼   ► buy a new Mac plug it and put in your [TS]

00:49:36 ◼   ► iCloud information and get all your [TS]

00:49:37 ◼   ► stuff back you absolutely do not unless [TS]

00:49:39 ◼   ► I guess you have less than thousand [TS]

00:49:41 ◼   ► photos all of which have been taking the [TS]

00:49:42 ◼   ► last 30 days you know what I mean the [TS]

00:49:44 ◼   ► thing that you're really Sol at that [TS]

00:49:46 ◼   ► point yes so that's listening to this [TS]

00:49:48 ◼   ► don't assume iCloud stopped you still [TS]

00:49:50 ◼   ► have to do backups goals do you think [TS]

00:49:52 ◼   ► that will change do you think that will [TS]

00:49:53 ◼   ► change do you think that they'll they'll [TS]

00:49:55 ◼   ► have an add-on whether it's five bucks [TS]

00:49:56 ◼   ► or whatever I mean they'll have [TS]

00:49:58 ◼   ► something that says yeah all you have to [TS]

00:49:59 ◼   ► you have to charge for that I think [TS]

00:50:01 ◼   ► right now they're pushing they want [TS]

00:50:02 ◼   ► adoption and like he was saying we want [TS]

00:50:04 ◼   ► to make it free so everybody will use it [TS]

00:50:05 ◼   ► now there is a five gigabyte limit on [TS]

00:50:07 ◼   ► stuff in the cloud and that only that [TS]

00:50:09 ◼   ► includes things like mail documents and [TS]

00:50:10 ◼   ► and backups but not like again they mean [TS]

00:50:13 ◼   ► your phone backups the backup of just [TS]

00:50:14 ◼   ► the minimum amount of stuff they need to [TS]

00:50:16 ◼   ► restore your phone when they can get the [TS]

00:50:17 ◼   ► other stuff from other locations but [TS]

00:50:19 ◼   ► that five gigabytes does not include [TS]

00:50:21 ◼   ► photo streams so it doesn't include your [TS]

00:50:22 ◼   ► 30 days for the photos it does not [TS]

00:50:24 ◼   ► include purchased music I don't know if [TS]

00:50:26 ◼   ► that extra adjective there means that it [TS]

00:50:29 ◼   ► does include music so you didn't buy [TS]

00:50:30 ◼   ► through the iTunes store does that count [TS]

00:50:32 ◼   ► towards your quota I don't know doesn't [TS]

00:50:33 ◼   ► include it doesn't include purchase [TS]

00:50:35 ◼   ► music apps or books so those all do not [TS]

00:50:37 ◼   ► count towards your quota so maybe [TS]

00:50:39 ◼   ► possibly your unpurchased music counts [TS]

00:50:40 ◼   ► towards your quota but the thing is that [TS]

00:50:42 ◼   ► five gig limit even though they didn't [TS]

00:50:43 ◼   ► say is in the keynote very quickly from [TS]

00:50:45 ◼   ► you know press and various other people [TS]

00:50:46 ◼   ► asking Apple Apple was pretty open and [TS]

00:50:49 ◼   ► saying you will be able to pay for more [TS]

00:50:52 ◼   ► space we just haven't decided and [TS]

00:50:54 ◼   ► pricing it and of course I'll say but [TS]

00:50:56 ◼   ► it'll be very competitive and blah blah [TS]

00:50:57 ◼   ► blah so even the a they're not backing [TS]

00:51:01 ◼   ► up your stuff and B the stuff they are [TS]

00:51:03 ◼   ► letting you put on there has a 5 gig [TS]

00:51:04 ◼   ► limit and you have to pay [TS]

00:51:06 ◼   ► if you want more than that now I don't [TS]

00:51:07 ◼   ► know if it'll be like a monthly thing or [TS]

00:51:09 ◼   ► yearly or what it'll be like but it's [TS]

00:51:10 ◼   ► kind of like Dropbox you know where if [TS]

00:51:12 ◼   ► you can stay under the cap it's free if [TS]

00:51:13 ◼   ► you go over you got to pay and I just [TS]

00:51:16 ◼   ► want to see what their pricing is gonna [TS]

00:51:17 ◼   ► be like on that but let's just reiterate [TS]

00:51:18 ◼   ► this I mean you kind of set it the [TS]

00:51:20 ◼   ► people who I think we're thinking or [TS]

00:51:22 ◼   ► hoping that iCloud was going to be the [TS]