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Hypercritical

12: Nothing Is So Perfect

 

00:00:01   this is hypercritical episode number 12 [<a href="https://overcast.fm/+Ipk4_HYs/1">TS</a>]

00:00:05   this is a weekly talkshow ruminating on [<a href="https://overcast.fm/+Ipk4_HYs/5">TS</a>]

00:00:07   exactly what is wrong in the world of [<a href="https://overcast.fm/+Ipk4_HYs/7">TS</a>]

00:00:09   Apple and related technologies and [<a href="https://overcast.fm/+Ipk4_HYs/9">TS</a>]

00:00:11   businesses my co-host John siracusa of [<a href="https://overcast.fm/+Ipk4_HYs/11">TS</a>]

00:00:14   Ars Technica and elsewhere insists that [<a href="https://overcast.fm/+Ipk4_HYs/14">TS</a>]

00:00:18   nothing is so perfect that he can't [<a href="https://overcast.fm/+Ipk4_HYs/18">TS</a>]

00:00:19   complain about it I tend to agree that [<a href="https://overcast.fm/+Ipk4_HYs/19">TS</a>]

00:00:22   that is true [<a href="https://overcast.fm/+Ipk4_HYs/22">TS</a>]

00:00:22   i'm dan benjamin and john we'd like to [<a href="https://overcast.fm/+Ipk4_HYs/22">TS</a>]

00:00:25   say thanks to to two sponsors very [<a href="https://overcast.fm/+Ipk4_HYs/25">TS</a>]

00:00:27   quickly will tell you more about them [<a href="https://overcast.fm/+Ipk4_HYs/27">TS</a>]

00:00:29   later but the first one is sound studio [<a href="https://overcast.fm/+Ipk4_HYs/29">TS</a>]

00:00:31   for from felt-tip software and the [<a href="https://overcast.fm/+Ipk4_HYs/31">TS</a>]

00:00:34   second is worldview from campaign [<a href="https://overcast.fm/+Ipk4_HYs/34">TS</a>]

00:00:36   monitor we'll get to those during the [<a href="https://overcast.fm/+Ipk4_HYs/36">TS</a>]

00:00:37   show hi John hi Dan how are you just [<a href="https://overcast.fm/+Ipk4_HYs/37">TS</a>]

00:00:41   dandy [<a href="https://overcast.fm/+Ipk4_HYs/41">TS</a>]

00:00:42   great been a long week a lot of lot has [<a href="https://overcast.fm/+Ipk4_HYs/42">TS</a>]

00:00:46   happened yeah I think I've forgotten it [<a href="https://overcast.fm/+Ipk4_HYs/46">TS</a>]

00:00:48   all already but we don't need to talk [<a href="https://overcast.fm/+Ipk4_HYs/48">TS</a>]

00:00:50   about anything that's good [<a href="https://overcast.fm/+Ipk4_HYs/50">TS</a>]

00:00:53   when we need to talk about if people at [<a href="https://overcast.fm/+Ipk4_HYs/53">TS</a>]

00:00:56   last we show a very very speculative [<a href="https://overcast.fm/+Ipk4_HYs/56">TS</a>]

00:00:58   about what the third company is but [<a href="https://overcast.fm/+Ipk4_HYs/58">TS</a>]

00:01:01   before that there's follow-up there's a [<a href="https://overcast.fm/+Ipk4_HYs/61">TS</a>]

00:01:03   lot of follow-up there always is there's [<a href="https://overcast.fm/+Ipk4_HYs/63">TS</a>]

00:01:06   a good two three hours of follow-up well [<a href="https://overcast.fm/+Ipk4_HYs/66">TS</a>]

00:01:09   I'll try to do it fast as usual you [<a href="https://overcast.fm/+Ipk4_HYs/69">TS</a>]

00:01:11   ready yeah I'm ready I'm told I'm so [<a href="https://overcast.fm/+Ipk4_HYs/71">TS</a>]

00:01:13   ready alright so last week we were [<a href="https://overcast.fm/+Ipk4_HYs/73">TS</a>]

00:01:16   talking about criticism online and off [<a href="https://overcast.fm/+Ipk4_HYs/76">TS</a>]

00:01:19   more or less and I thought last week's [<a href="https://overcast.fm/+Ipk4_HYs/79">TS</a>]

00:01:23   show was kind of a microcosm of itself [<a href="https://overcast.fm/+Ipk4_HYs/83">TS</a>]

00:01:25   sort of in an inception kind of way [<a href="https://overcast.fm/+Ipk4_HYs/85">TS</a>]

00:01:28   because I started the show talking about [<a href="https://overcast.fm/+Ipk4_HYs/88">TS</a>]

00:01:29   how I had written this you know this [<a href="https://overcast.fm/+Ipk4_HYs/89">TS</a>]

00:01:32   blog post about criticism and how I [<a href="https://overcast.fm/+Ipk4_HYs/92">TS</a>]

00:01:34   tweeted about it and said something that [<a href="https://overcast.fm/+Ipk4_HYs/94">TS</a>]

00:01:36   I thought was silly and then some people [<a href="https://overcast.fm/+Ipk4_HYs/96">TS</a>]

00:01:39   took it seriously right and that was [<a href="https://overcast.fm/+Ipk4_HYs/99">TS</a>]

00:01:42   kind of like an example with this like a [<a href="https://overcast.fm/+Ipk4_HYs/102">TS</a>]

00:01:43   gap between like the intention of the [<a href="https://overcast.fm/+Ipk4_HYs/103">TS</a>]

00:01:44   person creating something and the [<a href="https://overcast.fm/+Ipk4_HYs/104">TS</a>]

00:01:46   audience's interpretation so that was [<a href="https://overcast.fm/+Ipk4_HYs/106">TS</a>]

00:01:47   just a tweet right well and last week's [<a href="https://overcast.fm/+Ipk4_HYs/107">TS</a>]

00:01:49   show we had one person who took ah you [<a href="https://overcast.fm/+Ipk4_HYs/109">TS</a>]

00:01:54   know interpreted what we said in a [<a href="https://overcast.fm/+Ipk4_HYs/114">TS</a>]

00:01:55   different way that then we definitely [<a href="https://overcast.fm/+Ipk4_HYs/115">TS</a>]

00:01:57   intended to be so I thought we'd address [<a href="https://overcast.fm/+Ipk4_HYs/117">TS</a>]

00:01:59   that now okay let's do it yeah so this [<a href="https://overcast.fm/+Ipk4_HYs/119">TS</a>]

00:02:01   was a I threw out a reference to an old [<a href="https://overcast.fm/+Ipk4_HYs/121">TS</a>]

00:02:05   SNL sketch about sexual harassment [<a href="https://overcast.fm/+Ipk4_HYs/125">TS</a>]

00:02:06   somewhere in the middle of last week's [<a href="https://overcast.fm/+Ipk4_HYs/126">TS</a>]

00:02:08   fun as yeah and see pop-culture [<a href="https://overcast.fm/+Ipk4_HYs/128">TS</a>]

00:02:11   references like that are kind of risky [<a href="https://overcast.fm/+Ipk4_HYs/131">TS</a>]

00:02:12   B's not ever [<a href="https://overcast.fm/+Ipk4_HYs/132">TS</a>]

00:02:13   room we'll get them right so not [<a href="https://overcast.fm/+Ipk4_HYs/133">TS</a>]

00:02:15   everyone has seen all the same TV shows [<a href="https://overcast.fm/+Ipk4_HYs/135">TS</a>]

00:02:16   as you and this was an old SNL clip if I [<a href="https://overcast.fm/+Ipk4_HYs/136">TS</a>]

00:02:18   remember it wasn't in 2005 or something [<a href="https://overcast.fm/+Ipk4_HYs/138">TS</a>]

00:02:21   it wasn't like a recent thing but either [<a href="https://overcast.fm/+Ipk4_HYs/141">TS</a>]

00:02:24   way usually when a pop culture reference [<a href="https://overcast.fm/+Ipk4_HYs/144">TS</a>]

00:02:25   doesn't land because people don't know [<a href="https://overcast.fm/+Ipk4_HYs/145">TS</a>]

00:02:27   what you're talking about that's not a [<a href="https://overcast.fm/+Ipk4_HYs/147">TS</a>]

00:02:28   big deal but in this case if you didn't [<a href="https://overcast.fm/+Ipk4_HYs/148">TS</a>]

00:02:30   catch the reference it sounded like the [<a href="https://overcast.fm/+Ipk4_HYs/150">TS</a>]

00:02:32   point I was making was exactly the [<a href="https://overcast.fm/+Ipk4_HYs/152">TS</a>]

00:02:34   opposite of the point down this way so [<a href="https://overcast.fm/+Ipk4_HYs/154">TS</a>]

00:02:36   in the show notes today I have a link to [<a href="https://overcast.fm/+Ipk4_HYs/156">TS</a>]

00:02:37   the actual Saturday Night Live sketch [<a href="https://overcast.fm/+Ipk4_HYs/157">TS</a>]

00:02:39   that I was referencing it was a joke [<a href="https://overcast.fm/+Ipk4_HYs/159">TS</a>]

00:02:42   corporate seminar film about sexual [<a href="https://overcast.fm/+Ipk4_HYs/162">TS</a>]

00:02:44   harassment um and one reader thought we [<a href="https://overcast.fm/+Ipk4_HYs/164">TS</a>]

00:02:48   were endorsing sexual harassment right [<a href="https://overcast.fm/+Ipk4_HYs/168">TS</a>]

00:02:50   work wait what are you endorsing it [<a href="https://overcast.fm/+Ipk4_HYs/170">TS</a>]

00:02:52   though no that is exactly the opposite [<a href="https://overcast.fm/+Ipk4_HYs/172">TS</a>]

00:02:54   and what I was doing it it's also the [<a href="https://overcast.fm/+Ipk4_HYs/174">TS</a>]

00:02:56   opposite of what this ayat live sketch [<a href="https://overcast.fm/+Ipk4_HYs/176">TS</a>]

00:02:57   is doing so if you go and look at the [<a href="https://overcast.fm/+Ipk4_HYs/177">TS</a>]

00:03:00   YouTube video alright so even now so now [<a href="https://overcast.fm/+Ipk4_HYs/180">TS</a>]

00:03:02   I've given you the context on the side [<a href="https://overcast.fm/+Ipk4_HYs/182">TS</a>]

00:03:03   on a live video and you're saying all [<a href="https://overcast.fm/+Ipk4_HYs/183">TS</a>]

00:03:05   clearly he endorses this video so if you [<a href="https://overcast.fm/+Ipk4_HYs/185">TS</a>]

00:03:07   go to the video and you look at the [<a href="https://overcast.fm/+Ipk4_HYs/187">TS</a>]

00:03:09   YouTube description a guy in the [<a href="https://overcast.fm/+Ipk4_HYs/189">TS</a>]

00:03:11   description also does not agree with me [<a href="https://overcast.fm/+Ipk4_HYs/191">TS</a>]

00:03:14   he's he's taking away from this this [<a href="https://overcast.fm/+Ipk4_HYs/194">TS</a>]

00:03:16   video that he has posted the exact [<a href="https://overcast.fm/+Ipk4_HYs/196">TS</a>]

00:03:19   opposite point that I took away from it [<a href="https://overcast.fm/+Ipk4_HYs/199">TS</a>]

00:03:21   so to further clarify lest you go to [<a href="https://overcast.fm/+Ipk4_HYs/201">TS</a>]

00:03:23   this video and read the description and [<a href="https://overcast.fm/+Ipk4_HYs/203">TS</a>]

00:03:24   say oh my god he agrees with the guy who [<a href="https://overcast.fm/+Ipk4_HYs/204">TS</a>]

00:03:25   posted this video I do not agree with [<a href="https://overcast.fm/+Ipk4_HYs/205">TS</a>]

00:03:27   the guy who posted that video he said [<a href="https://overcast.fm/+Ipk4_HYs/207">TS</a>]

00:03:29   what is that I think I would quote from [<a href="https://overcast.fm/+Ipk4_HYs/209">TS</a>]

00:03:30   in here yeah I'm not gonna quote him but [<a href="https://overcast.fm/+Ipk4_HYs/210">TS</a>]

00:03:33   he basically said that what makes [<a href="https://overcast.fm/+Ipk4_HYs/213">TS</a>]

00:03:36   something sexual harassment is the [<a href="https://overcast.fm/+Ipk4_HYs/216">TS</a>]

00:03:37   response of the person has to and again [<a href="https://overcast.fm/+Ipk4_HYs/217">TS</a>]

00:03:40   I think that is the exact opposite of [<a href="https://overcast.fm/+Ipk4_HYs/220">TS</a>]

00:03:42   the point of the sketch that the writers [<a href="https://overcast.fm/+Ipk4_HYs/222">TS</a>]

00:03:44   intended and certainly what I intended [<a href="https://overcast.fm/+Ipk4_HYs/224">TS</a>]

00:03:46   the point of the sketch as I see it is [<a href="https://overcast.fm/+Ipk4_HYs/226">TS</a>]

00:03:48   that the reception of your actions does [<a href="https://overcast.fm/+Ipk4_HYs/228">TS</a>]

00:03:53   not determine whether something is [<a href="https://overcast.fm/+Ipk4_HYs/233">TS</a>]

00:03:55   sexual harassment or not it's the [<a href="https://overcast.fm/+Ipk4_HYs/235">TS</a>]

00:03:56   actions themselves and I thought this [<a href="https://overcast.fm/+Ipk4_HYs/236">TS</a>]

00:03:58   was pretty clear because like at the end [<a href="https://overcast.fm/+Ipk4_HYs/238">TS</a>]

00:04:00   of the sketch they have the handsome guy [<a href="https://overcast.fm/+Ipk4_HYs/240">TS</a>]

00:04:01   Tom Brady was hosting the show he's the [<a href="https://overcast.fm/+Ipk4_HYs/241">TS</a>]

00:04:03   handsome guy walk up to Homans desk [<a href="https://overcast.fm/+Ipk4_HYs/243">TS</a>]

00:04:05   wearing his underwear and the woman's [<a href="https://overcast.fm/+Ipk4_HYs/245">TS</a>]

00:04:07   like oh hi how you doing she takes it [<a href="https://overcast.fm/+Ipk4_HYs/247">TS</a>]

00:04:09   just fine because he's handsome [<a href="https://overcast.fm/+Ipk4_HYs/249">TS</a>]

00:04:10   that's humors way of trying to tell you [<a href="https://overcast.fm/+Ipk4_HYs/250">TS</a>]

00:04:12   that that's actually not okay [<a href="https://overcast.fm/+Ipk4_HYs/252">TS</a>]

00:04:14   walking up to your desk in your [<a href="https://overcast.fm/+Ipk4_HYs/254">TS</a>]

00:04:15   underwear is not okay even if you're [<a href="https://overcast.fm/+Ipk4_HYs/255">TS</a>]

00:04:17   handsome and the fact that some people [<a href="https://overcast.fm/+Ipk4_HYs/257">TS</a>]

00:04:18   think it's okay that's the joke the joke [<a href="https://overcast.fm/+Ipk4_HYs/258">TS</a>]

00:04:20   is on them [<a href="https://overcast.fm/+Ipk4_HYs/260">TS</a>]

00:04:21   so now that I've sucked every ounce of [<a href="https://overcast.fm/+Ipk4_HYs/261">TS</a>]

00:04:23   humor out of that sketch by trying well [<a href="https://overcast.fm/+Ipk4_HYs/263">TS</a>]

00:04:25   why go watch it anyway go watch it is [<a href="https://overcast.fm/+Ipk4_HYs/265">TS</a>]

00:04:27   funny it's an oldie it's a goodie that's [<a href="https://overcast.fm/+Ipk4_HYs/267">TS</a>]

00:04:29   what I was referring to I'm not pro [<a href="https://overcast.fm/+Ipk4_HYs/269">TS</a>]

00:04:31   sexual harassment all right we got that [<a href="https://overcast.fm/+Ipk4_HYs/271">TS</a>]

00:04:35   out of the way I think I think so yeah I [<a href="https://overcast.fm/+Ipk4_HYs/275">TS</a>]

00:04:38   would get emails about how bad the skit [<a href="https://overcast.fm/+Ipk4_HYs/278">TS</a>]

00:04:40   actually was I thought it was anyway uh [<a href="https://overcast.fm/+Ipk4_HYs/280">TS</a>]

00:04:44   related to that is something I forgot to [<a href="https://overcast.fm/+Ipk4_HYs/284">TS</a>]

00:04:46   bring up and there's a lot of things [<a href="https://overcast.fm/+Ipk4_HYs/286">TS</a>]

00:04:47   that I forgot to bring up in the last [<a href="https://overcast.fm/+Ipk4_HYs/287">TS</a>]

00:04:49   show is that I listen to all of my own [<a href="https://overcast.fm/+Ipk4_HYs/289">TS</a>]

00:04:53   shows I know a lot of people over on [<a href="https://overcast.fm/+Ipk4_HYs/293">TS</a>]

00:04:54   podcast don't listen themselves there [<a href="https://overcast.fm/+Ipk4_HYs/294">TS</a>]

00:04:57   can't list themselves or find it painful [<a href="https://overcast.fm/+Ipk4_HYs/297">TS</a>]

00:04:58   you know but I listen to every single [<a href="https://overcast.fm/+Ipk4_HYs/298">TS</a>]

00:05:01   one the shows that I'm on and yes it is [<a href="https://overcast.fm/+Ipk4_HYs/301">TS</a>]

00:05:04   very painful to do that especially like [<a href="https://overcast.fm/+Ipk4_HYs/304">TS</a>]

00:05:05   in the beginning when you're not used to [<a href="https://overcast.fm/+Ipk4_HYs/305">TS</a>]

00:05:07   hearing your own voice and everything [<a href="https://overcast.fm/+Ipk4_HYs/307">TS</a>]

00:05:08   but eventually you get over that and [<a href="https://overcast.fm/+Ipk4_HYs/308">TS</a>]

00:05:10   just deal with the Kermit factor and [<a href="https://overcast.fm/+Ipk4_HYs/310">TS</a>]

00:05:13   just listen but the reason I'm listening [<a href="https://overcast.fm/+Ipk4_HYs/313">TS</a>]

00:05:15   is the same reason I talked about in [<a href="https://overcast.fm/+Ipk4_HYs/315">TS</a>]

00:05:16   last show that I want to hear what I'm [<a href="https://overcast.fm/+Ipk4_HYs/316">TS</a>]

00:05:17   doing wrong so that I can fix it and it [<a href="https://overcast.fm/+Ipk4_HYs/317">TS</a>]

00:05:20   doesn't mean that I'm fixing it every [<a href="https://overcast.fm/+Ipk4_HYs/320">TS</a>]

00:05:22   single time but it means that I'm gonna [<a href="https://overcast.fm/+Ipk4_HYs/322">TS</a>]

00:05:24   how do I know how I'm doing if I don't [<a href="https://overcast.fm/+Ipk4_HYs/324">TS</a>]

00:05:26   listen to myself you know what I mean [<a href="https://overcast.fm/+Ipk4_HYs/326">TS</a>]

00:05:27   and so in the course of listening to [<a href="https://overcast.fm/+Ipk4_HYs/327">TS</a>]

00:05:29   last week's show I saw that I misspoke [<a href="https://overcast.fm/+Ipk4_HYs/329">TS</a>]

00:05:30   like 50 different times like I called [<a href="https://overcast.fm/+Ipk4_HYs/330">TS</a>]

00:05:32   something Amazon App Engine when App [<a href="https://overcast.fm/+Ipk4_HYs/332">TS</a>]

00:05:33   Engine and obviously belongs to Google I [<a href="https://overcast.fm/+Ipk4_HYs/333">TS</a>]

00:05:35   say PowerBook all the time a lot of [<a href="https://overcast.fm/+Ipk4_HYs/335">TS</a>]

00:05:37   people do this but I mean you know these [<a href="https://overcast.fm/+Ipk4_HYs/337">TS</a>]

00:05:39   are also these are nitpicky things that [<a href="https://overcast.fm/+Ipk4_HYs/339">TS</a>]

00:05:41   aren't really worth right but this but [<a href="https://overcast.fm/+Ipk4_HYs/341">TS</a>]

00:05:43   well I think it's worthwhile because I [<a href="https://overcast.fm/+Ipk4_HYs/343">TS</a>]

00:05:44   want to listen oh you know I'm not gonna [<a href="https://overcast.fm/+Ipk4_HYs/344">TS</a>]

00:05:46   go into all my podcasting flaws but the [<a href="https://overcast.fm/+Ipk4_HYs/346">TS</a>]

00:05:48   only way you're gonna get better is to [<a href="https://overcast.fm/+Ipk4_HYs/348">TS</a>]

00:05:49   it's gonna have it you are right it's [<a href="https://overcast.fm/+Ipk4_HYs/349">TS</a>]

00:05:52   listen to what what it's like to listen [<a href="https://overcast.fm/+Ipk4_HYs/352">TS</a>]

00:05:54   to yourself and I do listen to a lot of [<a href="https://overcast.fm/+Ipk4_HYs/354">TS</a>]

00:05:55   podcast so I feel like I have a baseline [<a href="https://overcast.fm/+Ipk4_HYs/355">TS</a>]

00:05:56   level of you know what I'm supposed to [<a href="https://overcast.fm/+Ipk4_HYs/356">TS</a>]

00:05:59   be doing what I'm not supposed to be [<a href="https://overcast.fm/+Ipk4_HYs/359">TS</a>]

00:06:00   doing right and I guess if you really if [<a href="https://overcast.fm/+Ipk4_HYs/360">TS</a>]

00:06:05   it really bothers you to listen to [<a href="https://overcast.fm/+Ipk4_HYs/365">TS</a>]

00:06:06   yourself then then you know it's better [<a href="https://overcast.fm/+Ipk4_HYs/366">TS</a>]

00:06:08   for your not to but I feel like it's a [<a href="https://overcast.fm/+Ipk4_HYs/368">TS</a>]

00:06:10   big part of being able to improve it's [<a href="https://overcast.fm/+Ipk4_HYs/370">TS</a>]

00:06:12   it's like writing something and refusing [<a href="https://overcast.fm/+Ipk4_HYs/372">TS</a>]

00:06:14   to read what you write because you find [<a href="https://overcast.fm/+Ipk4_HYs/374">TS</a>]

00:06:15   it too embarrassing that's the time line [<a href="https://overcast.fm/+Ipk4_HYs/375">TS</a>]

00:06:17   you should read it now to learn from [<a href="https://overcast.fm/+Ipk4_HYs/377">TS</a>]

00:06:19   your mistakes all right um there's [<a href="https://overcast.fm/+Ipk4_HYs/379">TS</a>]

00:06:24   another whole thread for the criticism [<a href="https://overcast.fm/+Ipk4_HYs/384">TS</a>]

00:06:26   thing that I didn't get into I'll just [<a href="https://overcast.fm/+Ipk4_HYs/386">TS</a>]

00:06:27   try to go through it briefly and skip [<a href="https://overcast.fm/+Ipk4_HYs/387">TS</a>]

00:06:29   the rest of the follow up okay because I [<a href="https://overcast.fm/+Ipk4_HYs/389">TS</a>]

00:06:31   don't want to talk about microwave ovens [<a href="https://overcast.fm/+Ipk4_HYs/391">TS</a>]

00:06:32   you know I actually do oh you do all [<a href="https://overcast.fm/+Ipk4_HYs/392">TS</a>]

00:06:36   right well I'll try to do this fast [<a href="https://overcast.fm/+Ipk4_HYs/396">TS</a>]

00:06:37   enough so we can talk about microwave uh [<a href="https://overcast.fm/+Ipk4_HYs/397">TS</a>]

00:06:39   so [<a href="https://overcast.fm/+Ipk4_HYs/399">TS</a>]

00:06:41   one of the things about blogging online [<a href="https://overcast.fm/+Ipk4_HYs/401">TS</a>]

00:06:43   criticism that I wanted to talk about [<a href="https://overcast.fm/+Ipk4_HYs/403">TS</a>]

00:06:45   was the inclination of the author like [<a href="https://overcast.fm/+Ipk4_HYs/405">TS</a>]

00:06:48   given the same event what what is a [<a href="https://overcast.fm/+Ipk4_HYs/408">TS</a>]

00:06:52   somebody's reaction to it what are they [<a href="https://overcast.fm/+Ipk4_HYs/412">TS</a>]

00:06:54   what are they interested in writing [<a href="https://overcast.fm/+Ipk4_HYs/414">TS</a>]

00:06:55   about on their blog for example and your [<a href="https://overcast.fm/+Ipk4_HYs/415">TS</a>]

00:06:59   inclination your angle on stories will [<a href="https://overcast.fm/+Ipk4_HYs/419">TS</a>]

00:07:02   give you can give you a reputation like [<a href="https://overcast.fm/+Ipk4_HYs/422">TS</a>]

00:07:04   for example Gruber is the most obvious [<a href="https://overcast.fm/+Ipk4_HYs/424">TS</a>]

00:07:06   one where a lot of people label him as a [<a href="https://overcast.fm/+Ipk4_HYs/426">TS</a>]

00:07:07   fanboy mmm you've talked about out of [<a href="https://overcast.fm/+Ipk4_HYs/427">TS</a>]

00:07:10   this on the show with him it because his [<a href="https://overcast.fm/+Ipk4_HYs/430">TS</a>]

00:07:11   inclination is when something happens [<a href="https://overcast.fm/+Ipk4_HYs/431">TS</a>]

00:07:15   it's related to the things that he [<a href="https://overcast.fm/+Ipk4_HYs/435">TS</a>]

00:07:16   writes about he will look for he will [<a href="https://overcast.fm/+Ipk4_HYs/436">TS</a>]

00:07:21   criticize the people who are criticizing [<a href="https://overcast.fm/+Ipk4_HYs/441">TS</a>]

00:07:23   Apple basically so if you think [<a href="https://overcast.fm/+Ipk4_HYs/443">TS</a>]

00:07:24   something Apple is doing is good he will [<a href="https://overcast.fm/+Ipk4_HYs/444">TS</a>]

00:07:27   find the people who think that that same [<a href="https://overcast.fm/+Ipk4_HYs/447">TS</a>]

00:07:28   thing is bad and explain why they're [<a href="https://overcast.fm/+Ipk4_HYs/448">TS</a>]

00:07:30   wrong right I would say that's very [<a href="https://overcast.fm/+Ipk4_HYs/450">TS</a>]

00:07:33   accurate and there yet the Mac elope is [<a href="https://overcast.fm/+Ipk4_HYs/453">TS</a>]

00:07:36   like that to a Mac world the the [<a href="https://overcast.fm/+Ipk4_HYs/456">TS</a>]

00:07:38   ever-elusive Mac elope who has a column [<a href="https://overcast.fm/+Ipk4_HYs/458">TS</a>]

00:07:39   it is 100% like find the most ridiculous [<a href="https://overcast.fm/+Ipk4_HYs/459">TS</a>]

00:07:42   idiotic person who said the stupidest [<a href="https://overcast.fm/+Ipk4_HYs/462">TS</a>]

00:07:44   thing and just tear them apart Gruber's [<a href="https://overcast.fm/+Ipk4_HYs/464">TS</a>]

00:07:46   is less humor based more serious like [<a href="https://overcast.fm/+Ipk4_HYs/466">TS</a>]

00:07:48   he'll he'll talk about this you know [<a href="https://overcast.fm/+Ipk4_HYs/468">TS</a>]

00:07:50   he'll address the serious criticisms for [<a href="https://overcast.fm/+Ipk4_HYs/470">TS</a>]

00:07:51   people who are you know more versed in [<a href="https://overcast.fm/+Ipk4_HYs/471">TS</a>]

00:07:54   the field occasionally he'll pick on the [<a href="https://overcast.fm/+Ipk4_HYs/474">TS</a>]

00:07:56   idiots too um now I come up come at it [<a href="https://overcast.fm/+Ipk4_HYs/476">TS</a>]

00:07:59   from the other way most of the time if [<a href="https://overcast.fm/+Ipk4_HYs/479">TS</a>]

00:08:01   Apple does something I'm looking for [<a href="https://overcast.fm/+Ipk4_HYs/481">TS</a>]

00:08:04   what is it about what they did that's [<a href="https://overcast.fm/+Ipk4_HYs/484">TS</a>]

00:08:05   bad and then I will complain about that [<a href="https://overcast.fm/+Ipk4_HYs/485">TS</a>]

00:08:08   right now you would think this would [<a href="https://overcast.fm/+Ipk4_HYs/488">TS</a>]

00:08:10   this would line min bian Gruber up to be [<a href="https://overcast.fm/+Ipk4_HYs/490">TS</a>]

00:08:13   constantly at odds because if every time [<a href="https://overcast.fm/+Ipk4_HYs/493">TS</a>]

00:08:15   something happens I'm going to say [<a href="https://overcast.fm/+Ipk4_HYs/495">TS</a>]

00:08:16   what's wrong with what Apple did and [<a href="https://overcast.fm/+Ipk4_HYs/496">TS</a>]

00:08:18   he's going to criticize the people who [<a href="https://overcast.fm/+Ipk4_HYs/498">TS</a>]

00:08:19   are saying that Apple did something [<a href="https://overcast.fm/+Ipk4_HYs/499">TS</a>]

00:08:21   wrong but in reality we tend not to [<a href="https://overcast.fm/+Ipk4_HYs/501">TS</a>]

00:08:22   cross paths like that and it's it's know [<a href="https://overcast.fm/+Ipk4_HYs/502">TS</a>]

00:08:24   why is then it's mostly because if you [<a href="https://overcast.fm/+Ipk4_HYs/504">TS</a>]

00:08:28   were to talk to both of us about most [<a href="https://overcast.fm/+Ipk4_HYs/508">TS</a>]

00:08:30   issues I think we would probably agree [<a href="https://overcast.fm/+Ipk4_HYs/510">TS</a>]

00:08:31   it's just that he's concentrating on one [<a href="https://overcast.fm/+Ipk4_HYs/511">TS</a>]

00:08:33   side I'm concentrating on the other in [<a href="https://overcast.fm/+Ipk4_HYs/513">TS</a>]

00:08:34   most cases when he does link to me he'll [<a href="https://overcast.fm/+Ipk4_HYs/514">TS</a>]

00:08:36   agree with my criticism or maybe have [<a href="https://overcast.fm/+Ipk4_HYs/516">TS</a>]

00:08:38   one or two things to say with it say [<a href="https://overcast.fm/+Ipk4_HYs/518">TS</a>]

00:08:40   about it but what the end result for the [<a href="https://overcast.fm/+Ipk4_HYs/520">TS</a>]

00:08:42   reader is like oh Gruber's a fanboy and [<a href="https://overcast.fm/+Ipk4_HYs/522">TS</a>]

00:08:43   then I'm a hater right so everything you [<a href="https://overcast.fm/+Ipk4_HYs/523">TS</a>]

00:08:45   know you hate Apple you must be a PC you [<a href="https://overcast.fm/+Ipk4_HYs/525">TS</a>]

00:08:47   know I used to get that way back on a [<a href="https://overcast.fm/+Ipk4_HYs/527">TS</a>]

00:08:48   date I don't get it that much now I [<a href="https://overcast.fm/+Ipk4_HYs/528">TS</a>]

00:08:49   think people have figured out that I'm [<a href="https://overcast.fm/+Ipk4_HYs/529">TS</a>]

00:08:51   actually a Mac user but big time when I [<a href="https://overcast.fm/+Ipk4_HYs/531">TS</a>]

00:08:53   first started writing is that you've [<a href="https://overcast.fm/+Ipk4_HYs/533">TS</a>]

00:08:54   clearly [<a href="https://overcast.fm/+Ipk4_HYs/534">TS</a>]

00:08:55   never used in Agra for in your life and [<a href="https://overcast.fm/+Ipk4_HYs/535">TS</a>]

00:08:56   you must love ms-dos or and you know but [<a href="https://overcast.fm/+Ipk4_HYs/536">TS</a>]

00:09:01   in reality just two sides of the same [<a href="https://overcast.fm/+Ipk4_HYs/541">TS</a>]

00:09:03   coin you know where I'm you know what we [<a href="https://overcast.fm/+Ipk4_HYs/543">TS</a>]

00:09:08   choose to focus on doesn't mean that if [<a href="https://overcast.fm/+Ipk4_HYs/548">TS</a>]

00:09:10   you took those two pieces together like [<a href="https://overcast.fm/+Ipk4_HYs/550">TS</a>]

00:09:11   the things that he says that the apples [<a href="https://overcast.fm/+Ipk4_HYs/551">TS</a>]

00:09:13   doing good mostly I agree with and the [<a href="https://overcast.fm/+Ipk4_HYs/553">TS</a>]

00:09:15   things that I'm saying that apples doing [<a href="https://overcast.fm/+Ipk4_HYs/555">TS</a>]

00:09:16   is bad mostly he's agree he agrees but [<a href="https://overcast.fm/+Ipk4_HYs/556">TS</a>]

00:09:18   this is just where we decide to focus [<a href="https://overcast.fm/+Ipk4_HYs/558">TS</a>]

00:09:19   you know what I mean [<a href="https://overcast.fm/+Ipk4_HYs/559">TS</a>]

00:09:20   it's a you're almost saying it's it's [<a href="https://overcast.fm/+Ipk4_HYs/560">TS</a>]

00:09:22   sort of the same issues but you focus on [<a href="https://overcast.fm/+Ipk4_HYs/562">TS</a>]

00:09:26   them in a different way [<a href="https://overcast.fm/+Ipk4_HYs/566">TS</a>]

00:09:27   right and isn't you know he's picking on [<a href="https://overcast.fm/+Ipk4_HYs/567">TS</a>]

00:09:31   the criticisms that are stupid and I'm [<a href="https://overcast.fm/+Ipk4_HYs/571">TS</a>]

00:09:32   hoping that I'm given criticisms that [<a href="https://overcast.fm/+Ipk4_HYs/572">TS</a>]

00:09:34   are not stupid and the things that he's [<a href="https://overcast.fm/+Ipk4_HYs/574">TS</a>]

00:09:36   saying that are really good I'm not you [<a href="https://overcast.fm/+Ipk4_HYs/576">TS</a>]

00:09:39   know I'm not counteracting them I'm not [<a href="https://overcast.fm/+Ipk4_HYs/579">TS</a>]

00:09:41   I'm not saying that you know that he's [<a href="https://overcast.fm/+Ipk4_HYs/581">TS</a>]

00:09:43   wrong about that I just am not as [<a href="https://overcast.fm/+Ipk4_HYs/583">TS</a>]

00:09:45   interested in talking about what's good [<a href="https://overcast.fm/+Ipk4_HYs/585">TS</a>]

00:09:46   now occasionally if you look like my Mac [<a href="https://overcast.fm/+Ipk4_HYs/586">TS</a>]

00:09:48   os10 reviews I will go off and you know [<a href="https://overcast.fm/+Ipk4_HYs/588">TS</a>]

00:09:50   a couple paragraphs or page or two about [<a href="https://overcast.fm/+Ipk4_HYs/590">TS</a>]

00:09:51   something that's really good I do tend [<a href="https://overcast.fm/+Ipk4_HYs/591">TS</a>]

00:09:54   to do that it's just not my inclination [<a href="https://overcast.fm/+Ipk4_HYs/594">TS</a>]

00:09:55   you know it's not my inclination to say [<a href="https://overcast.fm/+Ipk4_HYs/595">TS</a>]

00:09:57   you know I guess I'm more into negative [<a href="https://overcast.fm/+Ipk4_HYs/597">TS</a>]

00:09:59   reinforcement than positive [<a href="https://overcast.fm/+Ipk4_HYs/599">TS</a>]

00:10:00   reinforcement and again this doesn't [<a href="https://overcast.fm/+Ipk4_HYs/600">TS</a>]

00:10:01   really apply in to people but the [<a href="https://overcast.fm/+Ipk4_HYs/601">TS</a>]

00:10:03   corporations into analysis of tech [<a href="https://overcast.fm/+Ipk4_HYs/603">TS</a>]

00:10:05   industry I think both approaches are [<a href="https://overcast.fm/+Ipk4_HYs/605">TS</a>]

00:10:07   perfectly valid and I think it's unfair [<a href="https://overcast.fm/+Ipk4_HYs/607">TS</a>]

00:10:09   that either one of us gets the labels [<a href="https://overcast.fm/+Ipk4_HYs/609">TS</a>]

00:10:11   that we tend to get that he gets labeled [<a href="https://overcast.fm/+Ipk4_HYs/611">TS</a>]

00:10:12   as a fanboy that I get labeled as a [<a href="https://overcast.fm/+Ipk4_HYs/612">TS</a>]

00:10:14   hater who just you know complains about [<a href="https://overcast.fm/+Ipk4_HYs/614">TS</a>]

00:10:15   everything right but it really just has [<a href="https://overcast.fm/+Ipk4_HYs/615">TS</a>]

00:10:18   to do with the part of the issue that we [<a href="https://overcast.fm/+Ipk4_HYs/618">TS</a>]

00:10:21   find interesting I like I read all the [<a href="https://overcast.fm/+Ipk4_HYs/621">TS</a>]

00:10:23   same things about people criticizing [<a href="https://overcast.fm/+Ipk4_HYs/623">TS</a>]

00:10:24   Apple and being stupid about it I'm just [<a href="https://overcast.fm/+Ipk4_HYs/624">TS</a>]

00:10:26   not interested as interested in [<a href="https://overcast.fm/+Ipk4_HYs/626">TS</a>]

00:10:28   explaining why they're stupid because [<a href="https://overcast.fm/+Ipk4_HYs/628">TS</a>]

00:10:30   for me it's kind of like well if you [<a href="https://overcast.fm/+Ipk4_HYs/630">TS</a>]

00:10:32   can't see that it's stupid yourself [<a href="https://overcast.fm/+Ipk4_HYs/632">TS</a>]

00:10:33   probably nothing I'm going to say is [<a href="https://overcast.fm/+Ipk4_HYs/633">TS</a>]

00:10:34   going to convince you when it's not [<a href="https://overcast.fm/+Ipk4_HYs/634">TS</a>]

00:10:35   worth my time to try to do so but other [<a href="https://overcast.fm/+Ipk4_HYs/635">TS</a>]

00:10:37   people make different value judgments [<a href="https://overcast.fm/+Ipk4_HYs/637">TS</a>]

00:10:38   about that and or they you know they [<a href="https://overcast.fm/+Ipk4_HYs/638">TS</a>]

00:10:40   find humor value in it or they can they [<a href="https://overcast.fm/+Ipk4_HYs/640">TS</a>]

00:10:42   can be funny while explaining why [<a href="https://overcast.fm/+Ipk4_HYs/642">TS</a>]

00:10:44   somebody is wrong right you know that's [<a href="https://overcast.fm/+Ipk4_HYs/644">TS</a>]

00:10:48   just different ways to look at the world [<a href="https://overcast.fm/+Ipk4_HYs/648">TS</a>]

00:10:51   I guess but but again I think it's [<a href="https://overcast.fm/+Ipk4_HYs/651">TS</a>]

00:10:53   ridiculous that people get put into [<a href="https://overcast.fm/+Ipk4_HYs/653">TS</a>]

00:10:56   little corners and given labels based on [<a href="https://overcast.fm/+Ipk4_HYs/656">TS</a>]

00:10:59   the aspect of issues they decide to look [<a href="https://overcast.fm/+Ipk4_HYs/659">TS</a>]

00:11:00   at and not based on like what their [<a href="https://overcast.fm/+Ipk4_HYs/660">TS</a>]

00:11:02   total opinion is like if you were to if [<a href="https://overcast.fm/+Ipk4_HYs/662">TS</a>]

00:11:03   someone who labels me a hater was to sit [<a href="https://overcast.fm/+Ipk4_HYs/663">TS</a>]

00:11:05   down and talk to me for five minutes [<a href="https://overcast.fm/+Ipk4_HYs/665">TS</a>]

00:11:07   that would realize that I love Apple and [<a href="https://overcast.fm/+Ipk4_HYs/667">TS</a>]

00:11:08   gives them [<a href="https://overcast.fm/+Ipk4_HYs/668">TS</a>]

00:11:09   so dollars and have wonderful things to [<a href="https://overcast.fm/+Ipk4_HYs/669">TS</a>]

00:11:11   say about lots of things that they do [<a href="https://overcast.fm/+Ipk4_HYs/671">TS</a>]

00:11:12   it's just not what I choose to write [<a href="https://overcast.fm/+Ipk4_HYs/672">TS</a>]

00:11:14   about most of the time right ah [<a href="https://overcast.fm/+Ipk4_HYs/674">TS</a>]

00:11:18   microwaves yes we'll skip over the rest [<a href="https://overcast.fm/+Ipk4_HYs/678">TS</a>]

00:11:20   of this and go right to microwaves what [<a href="https://overcast.fm/+Ipk4_HYs/680">TS</a>]

00:11:22   do you want to talk about about [<a href="https://overcast.fm/+Ipk4_HYs/682">TS</a>]

00:11:22   microwaves I have a lot of snippets here [<a href="https://overcast.fm/+Ipk4_HYs/682">TS</a>]

00:11:24   from feedback we've gotten well yeah I [<a href="https://overcast.fm/+Ipk4_HYs/684">TS</a>]

00:11:26   mean we got all that we got a lot of [<a href="https://overcast.fm/+Ipk4_HYs/686">TS</a>]

00:11:27   feedback surprisingly I think we got [<a href="https://overcast.fm/+Ipk4_HYs/687">TS</a>]

00:11:29   more feedback that in in in one way or [<a href="https://overcast.fm/+Ipk4_HYs/689">TS</a>]

00:11:32   another focus is on microwave so we [<a href="https://overcast.fm/+Ipk4_HYs/692">TS</a>]

00:11:35   might get it we might get something [<a href="https://overcast.fm/+Ipk4_HYs/695">TS</a>]

00:11:37   where the someone write in and say Oh [<a href="https://overcast.fm/+Ipk4_HYs/697">TS</a>]

00:11:39   John you're wrong about this but I agree [<a href="https://overcast.fm/+Ipk4_HYs/699">TS</a>]

00:11:41   with you about this and then at the end [<a href="https://overcast.fm/+Ipk4_HYs/701">TS</a>]

00:11:42   PS I live in X country in Europe and we [<a href="https://overcast.fm/+Ipk4_HYs/702">TS</a>]

00:11:48   have everybody I know has a microwave I [<a href="https://overcast.fm/+Ipk4_HYs/708">TS</a>]

00:11:50   have a microwave I've had one since I [<a href="https://overcast.fm/+Ipk4_HYs/710">TS</a>]

00:11:52   was in grad school and then for every [<a href="https://overcast.fm/+Ipk4_HYs/712">TS</a>]

00:11:54   one of those we get we'll get another [<a href="https://overcast.fm/+Ipk4_HYs/714">TS</a>]

00:11:55   one that says not only don't we have [<a href="https://overcast.fm/+Ipk4_HYs/715">TS</a>]

00:11:57   microwaves we don't have central heating [<a href="https://overcast.fm/+Ipk4_HYs/717">TS</a>]

00:11:58   in there that's a fair representation of [<a href="https://overcast.fm/+Ipk4_HYs/718">TS</a>]

00:12:04   it right yeah a lot of people were [<a href="https://overcast.fm/+Ipk4_HYs/724">TS</a>]

00:12:06   trying to gather up stats which I found [<a href="https://overcast.fm/+Ipk4_HYs/726">TS</a>]

00:12:08   useful but I don't really care that much [<a href="https://overcast.fm/+Ipk4_HYs/728">TS</a>]

00:12:11   about who has microwaves or don't you [<a href="https://overcast.fm/+Ipk4_HYs/731">TS</a>]

00:12:14   know especially since these stats are [<a href="https://overcast.fm/+Ipk4_HYs/734">TS</a>]

00:12:16   from different years and not really [<a href="https://overcast.fm/+Ipk4_HYs/736">TS</a>]

00:12:17   comparable to each other and stuff like [<a href="https://overcast.fm/+Ipk4_HYs/737">TS</a>]

00:12:19   that so it some of the information we [<a href="https://overcast.fm/+Ipk4_HYs/739">TS</a>]

00:12:22   got was basically the u.s. really does [<a href="https://overcast.fm/+Ipk4_HYs/742">TS</a>]

00:12:24   have a lot of microwaves per capita [<a href="https://overcast.fm/+Ipk4_HYs/744">TS</a>]

00:12:25   right and other other similar [<a href="https://overcast.fm/+Ipk4_HYs/745">TS</a>]

00:12:28   westernized countries have high [<a href="https://overcast.fm/+Ipk4_HYs/748">TS</a>]

00:12:30   percentages but slightly less yeah and [<a href="https://overcast.fm/+Ipk4_HYs/750">TS</a>]

00:12:33   of course we got you know your people [<a href="https://overcast.fm/+Ipk4_HYs/753">TS</a>]

00:12:35   coming in the people who are going to [<a href="https://overcast.fm/+Ipk4_HYs/755">TS</a>]

00:12:36   tell us that they have a different kind [<a href="https://overcast.fm/+Ipk4_HYs/756">TS</a>]

00:12:38   of eating style and diet plan and that's [<a href="https://overcast.fm/+Ipk4_HYs/758">TS</a>]

00:12:39   but what we do you know I mean we've to [<a href="https://overcast.fm/+Ipk4_HYs/759">TS</a>]

00:12:43   be completely honest we use being being [<a href="https://overcast.fm/+Ipk4_HYs/763">TS</a>]

00:12:46   on the kind of diet that we're on we use [<a href="https://overcast.fm/+Ipk4_HYs/766">TS</a>]

00:12:48   a microwave very in a very limited [<a href="https://overcast.fm/+Ipk4_HYs/768">TS</a>]

00:12:50   capacity and I realize most of what we [<a href="https://overcast.fm/+Ipk4_HYs/770">TS</a>]

00:12:53   use it for these days [<a href="https://overcast.fm/+Ipk4_HYs/773">TS</a>]

00:12:54   could prob we could probably do without [<a href="https://overcast.fm/+Ipk4_HYs/774">TS</a>]

00:12:57   it we could probably have no problem [<a href="https://overcast.fm/+Ipk4_HYs/777">TS</a>]

00:12:58   without a microwave at all these days [<a href="https://overcast.fm/+Ipk4_HYs/778">TS</a>]

00:13:01   the few years ago you know we were [<a href="https://overcast.fm/+Ipk4_HYs/781">TS</a>]

00:13:03   definitely heating up heating up stuff [<a href="https://overcast.fm/+Ipk4_HYs/783">TS</a>]

00:13:05   in there but what happens if you want to [<a href="https://overcast.fm/+Ipk4_HYs/785">TS</a>]

00:13:07   quickly steam some vegetables you just [<a href="https://overcast.fm/+Ipk4_HYs/787">TS</a>]

00:13:09   throw them in there it's convenient you [<a href="https://overcast.fm/+Ipk4_HYs/789">TS</a>]

00:13:10   know something like that but apparently [<a href="https://overcast.fm/+Ipk4_HYs/790">TS</a>]

00:13:12   that a lot of people are at they think [<a href="https://overcast.fm/+Ipk4_HYs/792">TS</a>]

00:13:16   of microwaves as being a distinctly [<a href="https://overcast.fm/+Ipk4_HYs/796">TS</a>]

00:13:18   American phenomenon even though they may [<a href="https://overcast.fm/+Ipk4_HYs/798">TS</a>]

00:13:20   exist [<a href="https://overcast.fm/+Ipk4_HYs/800">TS</a>]

00:13:21   some number in their country or in their [<a href="https://overcast.fm/+Ipk4_HYs/801">TS</a>]

00:13:23   their area or in their circle they think [<a href="https://overcast.fm/+Ipk4_HYs/803">TS</a>]

00:13:27   of it as being a very American thing and [<a href="https://overcast.fm/+Ipk4_HYs/807">TS</a>]

00:13:30   sort of typifies everything that's wrong [<a href="https://overcast.fm/+Ipk4_HYs/810">TS</a>]

00:13:32   with America the instant gratification [<a href="https://overcast.fm/+Ipk4_HYs/812">TS</a>]

00:13:34   the instant you know the ease of use the [<a href="https://overcast.fm/+Ipk4_HYs/814">TS</a>]

00:13:38   disposable philosophy that they perceive [<a href="https://overcast.fm/+Ipk4_HYs/818">TS</a>]

00:13:42   right perhaps correctly from many [<a href="https://overcast.fm/+Ipk4_HYs/822">TS</a>]

00:13:44   Americans to have and the poor quality [<a href="https://overcast.fm/+Ipk4_HYs/824">TS</a>]

00:13:47   of the food like processed for us to [<a href="https://overcast.fm/+Ipk4_HYs/827">TS</a>]

00:13:48   know that usually use what you're [<a href="https://overcast.fm/+Ipk4_HYs/828">TS</a>]

00:13:50   putting the microwave is some horrible [<a href="https://overcast.fm/+Ipk4_HYs/830">TS</a>]

00:13:51   you know not that necessarily has to be [<a href="https://overcast.fm/+Ipk4_HYs/831">TS</a>]

00:13:53   the case but it's associated with those [<a href="https://overcast.fm/+Ipk4_HYs/833">TS</a>]

00:13:54   actions that the worst processed foods [<a href="https://overcast.fm/+Ipk4_HYs/834">TS</a>]

00:13:57   and frozen foods you know you can heat [<a href="https://overcast.fm/+Ipk4_HYs/837">TS</a>]

00:13:59   them up in the microwave right that's [<a href="https://overcast.fm/+Ipk4_HYs/839">TS</a>]

00:14:02   not to say that that's what you know [<a href="https://overcast.fm/+Ipk4_HYs/842">TS</a>]

00:14:03   that's the only thing I microwave is [<a href="https://overcast.fm/+Ipk4_HYs/843">TS</a>]

00:14:04   good for you could use it to boil a cup [<a href="https://overcast.fm/+Ipk4_HYs/844">TS</a>]

00:14:05   of water so you know it's a versatile [<a href="https://overcast.fm/+Ipk4_HYs/845">TS</a>]

00:14:07   device but yeah I like that somebody I [<a href="https://overcast.fm/+Ipk4_HYs/847">TS</a>]

00:14:10   think somebody from hungry or something [<a href="https://overcast.fm/+Ipk4_HYs/850">TS</a>]

00:14:11   had noted that a lot of people in his [<a href="https://overcast.fm/+Ipk4_HYs/851">TS</a>]

00:14:13   country say that using a microwave is [<a href="https://overcast.fm/+Ipk4_HYs/853">TS</a>]

00:14:15   unhealthy because it damages the [<a href="https://overcast.fm/+Ipk4_HYs/855">TS</a>]

00:14:17   molecules and causes cancer right it's [<a href="https://overcast.fm/+Ipk4_HYs/857">TS</a>]

00:14:18   kind of like one of those things you get [<a href="https://overcast.fm/+Ipk4_HYs/858">TS</a>]

00:14:19   when it there's there any kind of new [<a href="https://overcast.fm/+Ipk4_HYs/859">TS</a>]

00:14:21   technology someone somewhere will become [<a href="https://overcast.fm/+Ipk4_HYs/861">TS</a>]

00:14:23   convinced that it's you know [<a href="https://overcast.fm/+Ipk4_HYs/863">TS</a>]

00:14:24   carcinogenic and you know some some [<a href="https://overcast.fm/+Ipk4_HYs/864">TS</a>]

00:14:26   reasonable centage of the time there [<a href="https://overcast.fm/+Ipk4_HYs/866">TS</a>]

00:14:27   right so that sort of reinforces the [<a href="https://overcast.fm/+Ipk4_HYs/867">TS</a>]

00:14:28   idea but yeah what it's interesting that [<a href="https://overcast.fm/+Ipk4_HYs/868">TS</a>]

00:14:32   when that type of thing can take hold in [<a href="https://overcast.fm/+Ipk4_HYs/872">TS</a>]

00:14:34   a widespread manner you know the way he [<a href="https://overcast.fm/+Ipk4_HYs/874">TS</a>]

00:14:39   was trying to express it here that he [<a href="https://overcast.fm/+Ipk4_HYs/879">TS</a>]

00:14:40   that this is you know not just one or [<a href="https://overcast.fm/+Ipk4_HYs/880">TS</a>]

00:14:42   two cooks but a lot of people actually [<a href="https://overcast.fm/+Ipk4_HYs/882">TS</a>]

00:14:44   believe this that damages the molecules [<a href="https://overcast.fm/+Ipk4_HYs/884">TS</a>]

00:14:46   and causes cancer because its uses [<a href="https://overcast.fm/+Ipk4_HYs/886">TS</a>]

00:14:48   radiation or whatever no matter what you [<a href="https://overcast.fm/+Ipk4_HYs/888">TS</a>]

00:14:52   no matter what new technology you have [<a href="https://overcast.fm/+Ipk4_HYs/892">TS</a>]

00:14:54   someone will believe that about it so we [<a href="https://overcast.fm/+Ipk4_HYs/894">TS</a>]

00:14:56   got that and we got some email from [<a href="https://overcast.fm/+Ipk4_HYs/896">TS</a>]

00:14:57   people who was this guy said he doesn't [<a href="https://overcast.fm/+Ipk4_HYs/897">TS</a>]

00:14:59   eat box foods planes' meals and the meal [<a href="https://overcast.fm/+Ipk4_HYs/899">TS</a>]

00:15:01   times are scheduled so that means you [<a href="https://overcast.fm/+Ipk4_HYs/901">TS</a>]

00:15:02   don't you don't need cooking time to be [<a href="https://overcast.fm/+Ipk4_HYs/902">TS</a>]

00:15:04   fast because if you know when you're [<a href="https://overcast.fm/+Ipk4_HYs/904">TS</a>]

00:15:05   gonna eat you just plan ahead of time [<a href="https://overcast.fm/+Ipk4_HYs/905">TS</a>]

00:15:07   and sure put things on the stove in the [<a href="https://overcast.fm/+Ipk4_HYs/907">TS</a>]

00:15:08   oven and a lot of European countries [<a href="https://overcast.fm/+Ipk4_HYs/908">TS</a>]

00:15:10   they get three four hours in the middle [<a href="https://overcast.fm/+Ipk4_HYs/910">TS</a>]

00:15:12   of the day for their lunch they only got [<a href="https://overcast.fm/+Ipk4_HYs/912">TS</a>]

00:15:14   that anymore they get you know three [<a href="https://overcast.fm/+Ipk4_HYs/914">TS</a>]

00:15:16   months vacation they get free health [<a href="https://overcast.fm/+Ipk4_HYs/916">TS</a>]

00:15:19   care it's always sunny it never rains [<a href="https://overcast.fm/+Ipk4_HYs/919">TS</a>]

00:15:22   it's always 72 degrees which is 18 [<a href="https://overcast.fm/+Ipk4_HYs/922">TS</a>]

00:15:25   degrees Celsius or whatever and you know [<a href="https://overcast.fm/+Ipk4_HYs/925">TS</a>]

00:15:29   they live they all drive Lamborghinis [<a href="https://overcast.fm/+Ipk4_HYs/929">TS</a>]

00:15:31   you know that there [<a href="https://overcast.fm/+Ipk4_HYs/931">TS</a>]

00:15:34   their significant others are beautiful [<a href="https://overcast.fm/+Ipk4_HYs/934">TS</a>]

00:15:36   just like they are and there's no crime [<a href="https://overcast.fm/+Ipk4_HYs/936">TS</a>]

00:15:39   I mean that's that's pretty much [<a href="https://overcast.fm/+Ipk4_HYs/939">TS</a>]

00:15:42   everywhere except America is what our [<a href="https://overcast.fm/+Ipk4_HYs/942">TS</a>]

00:15:44   emails tell us and they don't use my [<a href="https://overcast.fm/+Ipk4_HYs/944">TS</a>]

00:15:46   clothes that's kind of one of those ways [<a href="https://overcast.fm/+Ipk4_HYs/946">TS</a>]

00:15:48   but you can hack your own life but if [<a href="https://overcast.fm/+Ipk4_HYs/948">TS</a>]

00:15:50   you get rid of a microwave you're [<a href="https://overcast.fm/+Ipk4_HYs/950">TS</a>]

00:15:51   removing the option for having food sort [<a href="https://overcast.fm/+Ipk4_HYs/951">TS</a>]

00:15:54   of in a rush on the go and that forces [<a href="https://overcast.fm/+Ipk4_HYs/954">TS</a>]

00:15:55   you to plan ahead yeah I could maybe [<a href="https://overcast.fm/+Ipk4_HYs/955">TS</a>]

00:15:57   make you slow your life down or whatever [<a href="https://overcast.fm/+Ipk4_HYs/957">TS</a>]

00:15:59   it's turning into a Marlin tip show but [<a href="https://overcast.fm/+Ipk4_HYs/959">TS</a>]

00:16:01   I would say I can't remember the last [<a href="https://overcast.fm/+Ipk4_HYs/961">TS</a>]

00:16:03   time that I that I heated like that like [<a href="https://overcast.fm/+Ipk4_HYs/963">TS</a>]

00:16:06   I'll put a meal into the microwave it's [<a href="https://overcast.fm/+Ipk4_HYs/966">TS</a>]

00:16:09   probably been years since I've done it [<a href="https://overcast.fm/+Ipk4_HYs/969">TS</a>]

00:16:10   but I'll tell you what it is it feels [<a href="https://overcast.fm/+Ipk4_HYs/970">TS</a>]

00:16:12   broccoli better than anything else I [<a href="https://overcast.fm/+Ipk4_HYs/972">TS</a>]

00:16:14   know of yeah but don't don't use it for [<a href="https://overcast.fm/+Ipk4_HYs/974">TS</a>]

00:16:16   reheating because I have tons of [<a href="https://overcast.fm/+Ipk4_HYs/976">TS</a>]

00:16:17   leftovers and is great for reheat orbit [<a href="https://overcast.fm/+Ipk4_HYs/977">TS</a>]

00:16:20   doll hands it depends like I don't like [<a href="https://overcast.fm/+Ipk4_HYs/980">TS</a>]

00:16:21   to taste a chicken out of a microwave if [<a href="https://overcast.fm/+Ipk4_HYs/981">TS</a>]

00:16:24   it's reheated I'll use a toaster oven we [<a href="https://overcast.fm/+Ipk4_HYs/984">TS</a>]

00:16:26   actually do a heck of a lot of reheating [<a href="https://overcast.fm/+Ipk4_HYs/986">TS</a>]

00:16:29   in a toaster oven it means that I need [<a href="https://overcast.fm/+Ipk4_HYs/989">TS</a>]

00:16:32   to put that on topic list the why I hate [<a href="https://overcast.fm/+Ipk4_HYs/992">TS</a>]

00:16:33   all toasters but yeah toaster for [<a href="https://overcast.fm/+Ipk4_HYs/993">TS</a>]

00:16:35   anything that needs to be crisp all I'd [<a href="https://overcast.fm/+Ipk4_HYs/995">TS</a>]

00:16:36   love to talk to you about a toaster oven [<a href="https://overcast.fm/+Ipk4_HYs/996">TS</a>]

00:16:37   on a show we could do I could do I could [<a href="https://overcast.fm/+Ipk4_HYs/997">TS</a>]

00:16:40   talk hours about toasters that's a whole [<a href="https://overcast.fm/+Ipk4_HYs/1000">TS</a>]

00:16:42   show but I think it will be I think [<a href="https://overcast.fm/+Ipk4_HYs/1002">TS</a>]

00:16:44   it'll be our best show but our best show [<a href="https://overcast.fm/+Ipk4_HYs/1004">TS</a>]

00:16:47   Y all toasters are horrible [<a href="https://overcast.fm/+Ipk4_HYs/1007">TS</a>]

00:16:48   then might have to do a series on then [<a href="https://overcast.fm/+Ipk4_HYs/1008">TS</a>]

00:16:52   it's not some we want to try and squeeze [<a href="https://overcast.fm/+Ipk4_HYs/1012">TS</a>]

00:16:54   into just one show we can be done with [<a href="https://overcast.fm/+Ipk4_HYs/1014">TS</a>]

00:16:56   the follow-up now if you want I will [<a href="https://overcast.fm/+Ipk4_HYs/1016">TS</a>]

00:16:58   have that letter skipped but that's [<a href="https://overcast.fm/+Ipk4_HYs/1018">TS</a>]

00:17:00   weaker cuz we have a really great topic [<a href="https://overcast.fm/+Ipk4_HYs/1020">TS</a>]

00:17:02   yes really excited about this one and by [<a href="https://overcast.fm/+Ipk4_HYs/1022">TS</a>]

00:17:05   the way we just want to mention that it [<a href="https://overcast.fm/+Ipk4_HYs/1025">TS</a>]

00:17:06   is opening day in the major league [<a href="https://overcast.fm/+Ipk4_HYs/1026">TS</a>]

00:17:09   baseball world today you didn't mention [<a href="https://overcast.fm/+Ipk4_HYs/1029">TS</a>]

00:17:12   that I don't care I know your big fan [<a href="https://overcast.fm/+Ipk4_HYs/1032">TS</a>]

00:17:14   not a big fan but insofar as I am a fan [<a href="https://overcast.fm/+Ipk4_HYs/1034">TS</a>]

00:17:17   I am a Yankees fan just to put that out [<a href="https://overcast.fm/+Ipk4_HYs/1037">TS</a>]

00:17:21   there it doesn't let's get some let's [<a href="https://overcast.fm/+Ipk4_HYs/1041">TS</a>]

00:17:22   get some more hey well you will I'm a [<a href="https://overcast.fm/+Ipk4_HYs/1042">TS</a>]

00:17:25   Phillies fan like all all good Americans [<a href="https://overcast.fm/+Ipk4_HYs/1045">TS</a>]

00:17:27   should be mm-hmm all right you ready for [<a href="https://overcast.fm/+Ipk4_HYs/1047">TS</a>]

00:17:32   the main topic ready hit me wait before [<a href="https://overcast.fm/+Ipk4_HYs/1052">TS</a>]

00:17:35   we say it let's do it let's do a sponsor [<a href="https://overcast.fm/+Ipk4_HYs/1055">TS</a>]

00:17:37   all right we actually we have a couple [<a href="https://overcast.fm/+Ipk4_HYs/1057">TS</a>]

00:17:40   great sponsors this the first sponsor [<a href="https://overcast.fm/+Ipk4_HYs/1060">TS</a>]

00:17:42   that we have a sound studio for I've [<a href="https://overcast.fm/+Ipk4_HYs/1062">TS</a>]

00:17:43   talked about them before this is by [<a href="https://overcast.fm/+Ipk4_HYs/1063">TS</a>]

00:17:45   felt-tip software you can record it [<a href="https://overcast.fm/+Ipk4_HYs/1065">TS</a>]

00:17:48   use your audio with sound studio for its [<a href="https://overcast.fm/+Ipk4_HYs/1068">TS</a>]

00:17:49   an easy-to-use mac app we have used this [<a href="https://overcast.fm/+Ipk4_HYs/1069">TS</a>]

00:17:51   app here for years I used to use it [<a href="https://overcast.fm/+Ipk4_HYs/1071">TS</a>]

00:17:55   exclusively to record everything that I [<a href="https://overcast.fm/+Ipk4_HYs/1075">TS</a>]

00:17:57   did and I still use it whenever I'm not [<a href="https://overcast.fm/+Ipk4_HYs/1077">TS</a>]

00:18:00   doing some kind of really super [<a href="https://overcast.fm/+Ipk4_HYs/1080">TS</a>]

00:18:01   intensive multitrack recording it's [<a href="https://overcast.fm/+Ipk4_HYs/1081">TS</a>]

00:18:03   great for for simple straightforward [<a href="https://overcast.fm/+Ipk4_HYs/1083">TS</a>]

00:18:04   recording and and it's really easy to [<a href="https://overcast.fm/+Ipk4_HYs/1084">TS</a>]

00:18:07   edit with and you can export all of your [<a href="https://overcast.fm/+Ipk4_HYs/1087">TS</a>]

00:18:09   favorite formats from WAV AAC mp3 even [<a href="https://overcast.fm/+Ipk4_HYs/1089">TS</a>]

00:18:12   this OGG Vorbis that john siracusa liked [<a href="https://overcast.fm/+Ipk4_HYs/1092">TS</a>]

00:18:15   so much and it's available from the Mac [<a href="https://overcast.fm/+Ipk4_HYs/1095">TS</a>]

00:18:17   App Store you can go check it out today [<a href="https://overcast.fm/+Ipk4_HYs/1097">TS</a>]

00:18:20   you can also go to felt-tip calm /ss and [<a href="https://overcast.fm/+Ipk4_HYs/1100">TS</a>]

00:18:24   it'll take you right to sound studio for [<a href="https://overcast.fm/+Ipk4_HYs/1104">TS</a>]

00:18:27   we love this app there's an app that [<a href="https://overcast.fm/+Ipk4_HYs/1107">TS</a>]

00:18:29   I've used again for years highly [<a href="https://overcast.fm/+Ipk4_HYs/1109">TS</a>]

00:18:30   recommend that if you're thinking about [<a href="https://overcast.fm/+Ipk4_HYs/1110">TS</a>]

00:18:31   recording anything and go check it out [<a href="https://overcast.fm/+Ipk4_HYs/1111">TS</a>]

00:18:33   great Mac app to just it has that Mac [<a href="https://overcast.fm/+Ipk4_HYs/1113">TS</a>]

00:18:36   know works the way you want it to work [<a href="https://overcast.fm/+Ipk4_HYs/1116">TS</a>]

00:18:39   it's the replacement for sound that at [<a href="https://overcast.fm/+Ipk4_HYs/1119">TS</a>]

00:18:41   16 you remember that I do what a great [<a href="https://overcast.fm/+Ipk4_HYs/1121">TS</a>]

00:18:43   burger on that wasn't good years I was [<a href="https://overcast.fm/+Ipk4_HYs/1123">TS</a>]

00:18:45   looking for the you know alright so [<a href="https://overcast.fm/+Ipk4_HYs/1125">TS</a>]

00:18:46   sounded at 16 is old what is it that [<a href="https://overcast.fm/+Ipk4_HYs/1126">TS</a>]

00:18:49   replaces it yeah I want a thing that [<a href="https://overcast.fm/+Ipk4_HYs/1129">TS</a>]

00:18:50   shows me the sound and I chop it up with [<a href="https://overcast.fm/+Ipk4_HYs/1130">TS</a>]

00:18:52   a little cursor and you know like I had [<a href="https://overcast.fm/+Ipk4_HYs/1132">TS</a>]

00:18:54   basic needs and it took a long time on a [<a href="https://overcast.fm/+Ipk4_HYs/1134">TS</a>]

00:18:55   Mac os10 error before I found sound [<a href="https://overcast.fm/+Ipk4_HYs/1135">TS</a>]

00:18:58   studio yeah you don't you don't need to [<a href="https://overcast.fm/+Ipk4_HYs/1138">TS</a>]

00:18:59   be a genius or go to a class at the [<a href="https://overcast.fm/+Ipk4_HYs/1139">TS</a>]

00:19:02   Apple store to figure out how to use it [<a href="https://overcast.fm/+Ipk4_HYs/1142">TS</a>]

00:19:03   you can just launch it and record [<a href="https://overcast.fm/+Ipk4_HYs/1143">TS</a>]

00:19:05   something and edit it and hit delete and [<a href="https://overcast.fm/+Ipk4_HYs/1145">TS</a>]

00:19:08   hit save and it works yep [<a href="https://overcast.fm/+Ipk4_HYs/1148">TS</a>]

00:19:10   and OGG Vorbis I know it's big for you [<a href="https://overcast.fm/+Ipk4_HYs/1150">TS</a>]

00:19:12   you know you're miss categorizing your [<a href="https://overcast.fm/+Ipk4_HYs/1152">TS</a>]

00:19:14   like if you're gonna make fun of me for [<a href="https://overcast.fm/+Ipk4_HYs/1154">TS</a>]

00:19:16   being nerdy you got to figure out what [<a href="https://overcast.fm/+Ipk4_HYs/1156">TS</a>]

00:19:17   I'm nerdy about that's like a sort of a [<a href="https://overcast.fm/+Ipk4_HYs/1157">TS</a>]

00:19:19   you know free software neckbeard kind of [<a href="https://overcast.fm/+Ipk4_HYs/1159">TS</a>]

00:19:21   thing I don't think I've ever even had [<a href="https://overcast.fm/+Ipk4_HYs/1161">TS</a>]

00:19:23   an OGG Vorbis file on my hard drive [<a href="https://overcast.fm/+Ipk4_HYs/1163">TS</a>]

00:19:26   alone let alone playable funny it's [<a href="https://overcast.fm/+Ipk4_HYs/1166">TS</a>]

00:19:28   funnier that way no it would be funnier [<a href="https://overcast.fm/+Ipk4_HYs/1168">TS</a>]

00:19:31   if you did like DRM encrypted AAC files [<a href="https://overcast.fm/+Ipk4_HYs/1171">TS</a>]

00:19:33   like all my audio has fair play and you [<a href="https://overcast.fm/+Ipk4_HYs/1173">TS</a>]

00:19:36   still haven't talked about he's a [<a href="https://overcast.fm/+Ipk4_HYs/1176">TS</a>]

00:19:37   crapple fanboy he's still I haven't [<a href="https://overcast.fm/+Ipk4_HYs/1177">TS</a>]

00:19:39   talked about I encrypt yeah I'm not well [<a href="https://overcast.fm/+Ipk4_HYs/1179">TS</a>]

00:19:42   this they always gets kicked off the [<a href="https://overcast.fm/+Ipk4_HYs/1182">TS</a>]

00:19:43   follow up you know wait until at the [<a href="https://overcast.fm/+Ipk4_HYs/1183">TS</a>]

00:19:46   lines released and we can have a whole [<a href="https://overcast.fm/+Ipk4_HYs/1186">TS</a>]

00:19:47   show on ink written so this show though [<a href="https://overcast.fm/+Ipk4_HYs/1187">TS</a>]

00:19:50   now the big reveal 20 minutes in what [<a href="https://overcast.fm/+Ipk4_HYs/1190">TS</a>]

00:19:53   are we talking about today so last week [<a href="https://overcast.fm/+Ipk4_HYs/1193">TS</a>]

00:19:55   when we were going through the topic [<a href="https://overcast.fm/+Ipk4_HYs/1195">TS</a>]

00:19:57   list in the end the tail end of the show [<a href="https://overcast.fm/+Ipk4_HYs/1197">TS</a>]

00:19:59   you were looking at these three ones [<a href="https://overcast.fm/+Ipk4_HYs/1199">TS</a>]

00:20:01   that I recently [<a href="https://overcast.fm/+Ipk4_HYs/1201">TS</a>]

00:20:02   added that sort of fit the format of [<a href="https://overcast.fm/+Ipk4_HYs/1202">TS</a>]

00:20:04   what's wrong with blank we're blank is [<a href="https://overcast.fm/+Ipk4_HYs/1204">TS</a>]

00:20:05   some well-known company yeah and since I [<a href="https://overcast.fm/+Ipk4_HYs/1205">TS</a>]

00:20:08   didn't think single one of those [<a href="https://overcast.fm/+Ipk4_HYs/1208">TS</a>]

00:20:10   companies I had enough to say about to [<a href="https://overcast.fm/+Ipk4_HYs/1210">TS</a>]

00:20:11   fill I'll show we're going to do three [<a href="https://overcast.fm/+Ipk4_HYs/1211">TS</a>]

00:20:12   of them today and I'll try to get [<a href="https://overcast.fm/+Ipk4_HYs/1212">TS</a>]

00:20:13   through them quickly and what's wrong [<a href="https://overcast.fm/+Ipk4_HYs/1213">TS</a>]

00:20:16   with like exactly there's lots of things [<a href="https://overcast.fm/+Ipk4_HYs/1216">TS</a>]

00:20:17   wrong with everything right so we're [<a href="https://overcast.fm/+Ipk4_HYs/1217">TS</a>]

00:20:18   trying to look for the most significant [<a href="https://overcast.fm/+Ipk4_HYs/1218">TS</a>]

00:20:20   challenge that these companies have and [<a href="https://overcast.fm/+Ipk4_HYs/1220">TS</a>]

00:20:22   I don't think the things I'm going to [<a href="https://overcast.fm/+Ipk4_HYs/1222">TS</a>]

00:20:23   pick are particularly like people going [<a href="https://overcast.fm/+Ipk4_HYs/1223">TS</a>]

00:20:26   to be blown away fry them because no one [<a href="https://overcast.fm/+Ipk4_HYs/1226">TS</a>]

00:20:27   ever thought and they're the obvious [<a href="https://overcast.fm/+Ipk4_HYs/1227">TS</a>]

00:20:29   things that are wrong with these [<a href="https://overcast.fm/+Ipk4_HYs/1229">TS</a>]

00:20:30   companies but I think it's worth talking [<a href="https://overcast.fm/+Ipk4_HYs/1230">TS</a>]

00:20:32   about like the biggest challenges of [<a href="https://overcast.fm/+Ipk4_HYs/1232">TS</a>]

00:20:33   these of these well-known companies [<a href="https://overcast.fm/+Ipk4_HYs/1233">TS</a>]

00:20:35   because the discussion will be [<a href="https://overcast.fm/+Ipk4_HYs/1235">TS</a>]

00:20:36   interesting if not the you know oh my [<a href="https://overcast.fm/+Ipk4_HYs/1236">TS</a>]

00:20:38   god this is amazing inside that this is [<a href="https://overcast.fm/+Ipk4_HYs/1238">TS</a>]

00:20:39   what's wrong with this company and in [<a href="https://overcast.fm/+Ipk4_HYs/1239">TS</a>]

00:20:42   that spirit I'm going to let you as [<a href="https://overcast.fm/+Ipk4_HYs/1242">TS</a>]

00:20:43   usual [<a href="https://overcast.fm/+Ipk4_HYs/1243">TS</a>]

00:20:45   try to guess what you think the most [<a href="https://overcast.fm/+Ipk4_HYs/1245">TS</a>]

00:20:47   significant challenge what I'm going to [<a href="https://overcast.fm/+Ipk4_HYs/1247">TS</a>]

00:20:48   say is the most significant challenge of [<a href="https://overcast.fm/+Ipk4_HYs/1248">TS</a>]

00:20:50   these companies so we're gonna start [<a href="https://overcast.fm/+Ipk4_HYs/1250">TS</a>]

00:20:51   with Google mmm like this is a pretty [<a href="https://overcast.fm/+Ipk4_HYs/1251">TS</a>]

00:20:53   easy one what do you think you can give [<a href="https://overcast.fm/+Ipk4_HYs/1253">TS</a>]

00:20:57   your opinion or you can try to guess [<a href="https://overcast.fm/+Ipk4_HYs/1257">TS</a>]

00:20:58   what I'm going to say what is the most [<a href="https://overcast.fm/+Ipk4_HYs/1258">TS</a>]

00:20:59   significant challenge to to Google as a [<a href="https://overcast.fm/+Ipk4_HYs/1259">TS</a>]

00:21:01   company at this point when you say [<a href="https://overcast.fm/+Ipk4_HYs/1261">TS</a>]

00:21:04   challenge you mean the thing that they [<a href="https://overcast.fm/+Ipk4_HYs/1264">TS</a>]

00:21:05   need to do well it's like what's wrong [<a href="https://overcast.fm/+Ipk4_HYs/1265">TS</a>]

00:21:08   with them like what's wrong with are [<a href="https://overcast.fm/+Ipk4_HYs/1268">TS</a>]

00:21:09   they doing everything perfectly do they [<a href="https://overcast.fm/+Ipk4_HYs/1269">TS</a>]

00:21:11   have some sort of problem what's wrong [<a href="https://overcast.fm/+Ipk4_HYs/1271">TS</a>]

00:21:12   with all these things what's wrong with [<a href="https://overcast.fm/+Ipk4_HYs/1272">TS</a>]

00:21:14   the company if you have to pick one [<a href="https://overcast.fm/+Ipk4_HYs/1274">TS</a>]

00:21:16   thing and get these are all companies [<a href="https://overcast.fm/+Ipk4_HYs/1276">TS</a>]

00:21:17   that are massively successful that are [<a href="https://overcast.fm/+Ipk4_HYs/1277">TS</a>]

00:21:18   really awesome companies that you know [<a href="https://overcast.fm/+Ipk4_HYs/1278">TS</a>]

00:21:20   are by any standard doing almost almost [<a href="https://overcast.fm/+Ipk4_HYs/1280">TS</a>]

00:21:23   everything right and that's why it's [<a href="https://overcast.fm/+Ipk4_HYs/1283">TS</a>]

00:21:24   interesting to find the one or two [<a href="https://overcast.fm/+Ipk4_HYs/1284">TS</a>]

00:21:25   things that they're doing wrong you know [<a href="https://overcast.fm/+Ipk4_HYs/1285">TS</a>]

00:21:27   I don't think it's possible for me to [<a href="https://overcast.fm/+Ipk4_HYs/1287">TS</a>]

00:21:29   guess what you're going to say so I want [<a href="https://overcast.fm/+Ipk4_HYs/1289">TS</a>]

00:21:31   you just give your own opinion I'll give [<a href="https://overcast.fm/+Ipk4_HYs/1291">TS</a>]

00:21:32   my own opinion of what I think it the [<a href="https://overcast.fm/+Ipk4_HYs/1292">TS</a>]

00:21:35   thing that strikes me as being the most [<a href="https://overcast.fm/+Ipk4_HYs/1295">TS</a>]

00:21:38   wrong with Google is that I I don't ever [<a href="https://overcast.fm/+Ipk4_HYs/1298">TS</a>]

00:21:41   feel like they have a single focus or a [<a href="https://overcast.fm/+Ipk4_HYs/1301">TS</a>]

00:21:46   single track that unifies all of the [<a href="https://overcast.fm/+Ipk4_HYs/1306">TS</a>]

00:21:48   different projects products and and [<a href="https://overcast.fm/+Ipk4_HYs/1308">TS</a>]

00:21:50   focuses that they they need a focus if [<a href="https://overcast.fm/+Ipk4_HYs/1310">TS</a>]

00:21:52   you look at what Apple is doing as a [<a href="https://overcast.fm/+Ipk4_HYs/1312">TS</a>]

00:21:55   company that has a supremely sharp focus [<a href="https://overcast.fm/+Ipk4_HYs/1315">TS</a>]

00:21:57   and compare that to what Google is doing [<a href="https://overcast.fm/+Ipk4_HYs/1317">TS</a>]

00:21:59   Google has so many different things [<a href="https://overcast.fm/+Ipk4_HYs/1319">TS</a>]

00:22:02   going on and it seems to me that that [<a href="https://overcast.fm/+Ipk4_HYs/1322">TS</a>]

00:22:05   they suffer because of that they're sort [<a href="https://overcast.fm/+Ipk4_HYs/1325">TS</a>]

00:22:07   of if you ever heard the term monkey [<a href="https://overcast.fm/+Ipk4_HYs/1327">TS</a>]

00:22:09   mind how about that term it's a great we [<a href="https://overcast.fm/+Ipk4_HYs/1329">TS</a>]

00:22:12   could talk about that at some point [<a href="https://overcast.fm/+Ipk4_HYs/1332">TS</a>]

00:22:14   monkey mind is if you mad [<a href="https://overcast.fm/+Ipk4_HYs/1334">TS</a>]

00:22:15   little monkey running around in a jungle [<a href="https://overcast.fm/+Ipk4_HYs/1335">TS</a>]

00:22:19   somewhere he runs over he looks at the [<a href="https://overcast.fm/+Ipk4_HYs/1339">TS</a>]

00:22:21   ants running around then he goes over [<a href="https://overcast.fm/+Ipk4_HYs/1341">TS</a>]

00:22:22   climbed up the tree bounces off the tree [<a href="https://overcast.fm/+Ipk4_HYs/1342">TS</a>]

00:22:24   jumps onto the other tree jumps off his [<a href="https://overcast.fm/+Ipk4_HYs/1344">TS</a>]

00:22:25   brother's back does a backflip rolls [<a href="https://overcast.fm/+Ipk4_HYs/1345">TS</a>]

00:22:27   around on the ground looks at the ants [<a href="https://overcast.fm/+Ipk4_HYs/1347">TS</a>]

00:22:29   again grab some seeds from a tree and [<a href="https://overcast.fm/+Ipk4_HYs/1349">TS</a>]

00:22:31   can't get his hand out of the tree drops [<a href="https://overcast.fm/+Ipk4_HYs/1351">TS</a>]

00:22:32   isn't you know this is that this is the [<a href="https://overcast.fm/+Ipk4_HYs/1352">TS</a>]

00:22:35   thing that a monkey does he's never he's [<a href="https://overcast.fm/+Ipk4_HYs/1355">TS</a>]

00:22:38   never focused and because he's never [<a href="https://overcast.fm/+Ipk4_HYs/1358">TS</a>]

00:22:41   focused these things that they do they [<a href="https://overcast.fm/+Ipk4_HYs/1361">TS</a>]

00:22:43   can they can be successful like Google's [<a href="https://overcast.fm/+Ipk4_HYs/1363">TS</a>]

00:22:45   have been successful but they also have [<a href="https://overcast.fm/+Ipk4_HYs/1365">TS</a>]

00:22:47   these very strange and and in some cases [<a href="https://overcast.fm/+Ipk4_HYs/1367">TS</a>]

00:22:50   huge missteps these huge mistakes that [<a href="https://overcast.fm/+Ipk4_HYs/1370">TS</a>]

00:22:53   they make and it doesn't seem like they [<a href="https://overcast.fm/+Ipk4_HYs/1373">TS</a>]

00:22:55   have a single unified vision so that [<a href="https://overcast.fm/+Ipk4_HYs/1375">TS</a>]

00:22:57   would mean what I say is that what do [<a href="https://overcast.fm/+Ipk4_HYs/1377">TS</a>]

00:22:59   you say so that's it's interesting that [<a href="https://overcast.fm/+Ipk4_HYs/1379">TS</a>]

00:23:01   what you ended up talking about is what [<a href="https://overcast.fm/+Ipk4_HYs/1381">TS</a>]

00:23:04   I'm going to end up talking about too [<a href="https://overcast.fm/+Ipk4_HYs/1384">TS</a>]

00:23:05   but coming at it from entirely different [<a href="https://overcast.fm/+Ipk4_HYs/1385">TS</a>]

00:23:06   directions so I'm going to start with [<a href="https://overcast.fm/+Ipk4_HYs/1386">TS</a>]

00:23:08   what I think most people would say if [<a href="https://overcast.fm/+Ipk4_HYs/1388">TS</a>]

00:23:11   you especially were talking to a [<a href="https://overcast.fm/+Ipk4_HYs/1391">TS</a>]

00:23:12   business analyst on the business side [<a href="https://overcast.fm/+Ipk4_HYs/1392">TS</a>]

00:23:14   would is wrong with Google and it [<a href="https://overcast.fm/+Ipk4_HYs/1394">TS</a>]

00:23:16   actually went around the web you know [<a href="https://overcast.fm/+Ipk4_HYs/1396">TS</a>]

00:23:19   like last week or so it's being passed [<a href="https://overcast.fm/+Ipk4_HYs/1399">TS</a>]

00:23:20   around the blogs and the shownotes link [<a href="https://overcast.fm/+Ipk4_HYs/1400">TS</a>]

00:23:23   that link to Gruber's link to the this [<a href="https://overcast.fm/+Ipk4_HYs/1403">TS</a>]

00:23:25   story in the New York Times and a [<a href="https://overcast.fm/+Ipk4_HYs/1405">TS</a>]

00:23:28   business analyst would say that what's [<a href="https://overcast.fm/+Ipk4_HYs/1408">TS</a>]

00:23:29   wrong with Google is that if you look at [<a href="https://overcast.fm/+Ipk4_HYs/1409">TS</a>]

00:23:30   its balance sheet you'll see that it [<a href="https://overcast.fm/+Ipk4_HYs/1410">TS</a>]

00:23:31   derives 96% of its revenue from [<a href="https://overcast.fm/+Ipk4_HYs/1411">TS</a>]

00:23:33   advertising and just on a plain business [<a href="https://overcast.fm/+Ipk4_HYs/1413">TS</a>]

00:23:36   percentage like oh that's not [<a href="https://overcast.fm/+Ipk4_HYs/1416">TS</a>]

00:23:37   diversified enough like you're putting [<a href="https://overcast.fm/+Ipk4_HYs/1417">TS</a>]

00:23:38   all your eggs in one basket even though [<a href="https://overcast.fm/+Ipk4_HYs/1418">TS</a>]

00:23:40   you have all these different things that [<a href="https://overcast.fm/+Ipk4_HYs/1420">TS</a>]

00:23:41   you do it like so your your a complaint [<a href="https://overcast.fm/+Ipk4_HYs/1421">TS</a>]

00:23:43   was that they're too scattered and not [<a href="https://overcast.fm/+Ipk4_HYs/1423">TS</a>]

00:23:44   focused on anything right and then this [<a href="https://overcast.fm/+Ipk4_HYs/1424">TS</a>]

00:23:46   complaining the other side is on the [<a href="https://overcast.fm/+Ipk4_HYs/1426">TS</a>]

00:23:47   business side that they're too focused [<a href="https://overcast.fm/+Ipk4_HYs/1427">TS</a>]

00:23:48   on one count sheet yeah their balance [<a href="https://overcast.fm/+Ipk4_HYs/1428">TS</a>]

00:23:50   sheet is is not diversified enough [<a href="https://overcast.fm/+Ipk4_HYs/1430">TS</a>]

00:23:52   they're making all their money from one [<a href="https://overcast.fm/+Ipk4_HYs/1432">TS</a>]

00:23:53   thing and that makes them vulnerable [<a href="https://overcast.fm/+Ipk4_HYs/1433">TS</a>]

00:23:54   extremely vulnerable to any sort of [<a href="https://overcast.fm/+Ipk4_HYs/1434">TS</a>]

00:23:56   perturbance in the advertising world [<a href="https://overcast.fm/+Ipk4_HYs/1436">TS</a>]

00:23:58   right but I'm not going to say that's [<a href="https://overcast.fm/+Ipk4_HYs/1438">TS</a>]

00:24:01   the the thing that's not the root [<a href="https://overcast.fm/+Ipk4_HYs/1441">TS</a>]

00:24:03   problem that's like a symptom and the [<a href="https://overcast.fm/+Ipk4_HYs/1443">TS</a>]

00:24:05   reason for that is if you think about [<a href="https://overcast.fm/+Ipk4_HYs/1445">TS</a>]

00:24:06   Apple if you try to apply the same [<a href="https://overcast.fm/+Ipk4_HYs/1446">TS</a>]

00:24:08   yardstick to them they're their income [<a href="https://overcast.fm/+Ipk4_HYs/1448">TS</a>]

00:24:11   looks diversified if you chop it up by [<a href="https://overcast.fm/+Ipk4_HYs/1451">TS</a>]

00:24:12   product fine but if you just look at it [<a href="https://overcast.fm/+Ipk4_HYs/1452">TS</a>]

00:24:14   in terms of like how they make their [<a href="https://overcast.fm/+Ipk4_HYs/1454">TS</a>]

00:24:16   money they make all right similar [<a href="https://overcast.fm/+Ipk4_HYs/1456">TS</a>]

00:24:17   percentage like not as high as 96 but [<a href="https://overcast.fm/+Ipk4_HYs/1457">TS</a>]

00:24:19   like 90 percent they make from hardware [<a href="https://overcast.fm/+Ipk4_HYs/1459">TS</a>]

00:24:21   no one really categorizing hardware and [<a href="https://overcast.fm/+Ipk4_HYs/1461">TS</a>]

00:24:23   then software and other services they [<a href="https://overcast.fm/+Ipk4_HYs/1463">TS</a>]

00:24:24   make about 90 percent of their of their [<a href="https://overcast.fm/+Ipk4_HYs/1464">TS</a>]

00:24:26   revenue from hardware oh they're not [<a href="https://overcast.fm/+Ipk4_HYs/1466">TS</a>]

00:24:27   diversified well you say they have seven [<a href="https://overcast.fm/+Ipk4_HYs/1467">TS</a>]

00:24:28   different hardware [<a href="https://overcast.fm/+Ipk4_HYs/1468">TS</a>]

00:24:29   they're very diversified of iPods iPhone [<a href="https://overcast.fm/+Ipk4_HYs/1469">TS</a>]

00:24:32   even distribution that they can [<a href="https://overcast.fm/+Ipk4_HYs/1472">TS</a>]

00:24:34   introduce new product lines all the time [<a href="https://overcast.fm/+Ipk4_HYs/1474">TS</a>]

00:24:35   and those quickly grow to become [<a href="https://overcast.fm/+Ipk4_HYs/1475">TS</a>]

00:24:36   significant revenue sources so it shows [<a href="https://overcast.fm/+Ipk4_HYs/1476">TS</a>]

00:24:38   they're not vulnerable to for example [<a href="https://overcast.fm/+Ipk4_HYs/1478">TS</a>]

00:24:39   weakness in the mp3 player Margaret if [<a href="https://overcast.fm/+Ipk4_HYs/1479">TS</a>]

00:24:42   they just had the iPod that market has [<a href="https://overcast.fm/+Ipk4_HYs/1482">TS</a>]

00:24:44   sort of gone down in terms of you know [<a href="https://overcast.fm/+Ipk4_HYs/1484">TS</a>]

00:24:46   its importance its growth is as [<a href="https://overcast.fm/+Ipk4_HYs/1486">TS</a>]

00:24:48   stagnated and the margins are not as big [<a href="https://overcast.fm/+Ipk4_HYs/1488">TS</a>]

00:24:51   as they used to be right but they [<a href="https://overcast.fm/+Ipk4_HYs/1491">TS</a>]

00:24:53   diversify but it's still hardware and if [<a href="https://overcast.fm/+Ipk4_HYs/1493">TS</a>]

00:24:55   you said the same thing about Google you [<a href="https://overcast.fm/+Ipk4_HYs/1495">TS</a>]

00:24:56   make 90 percent 96 percent from [<a href="https://overcast.fm/+Ipk4_HYs/1496">TS</a>]

00:24:58   advertising I said well this all sorts [<a href="https://overcast.fm/+Ipk4_HYs/1498">TS</a>]

00:24:59   of ads those mobile ads and people's [<a href="https://overcast.fm/+Ipk4_HYs/1499">TS</a>]

00:25:01   phones there's ads and search results [<a href="https://overcast.fm/+Ipk4_HYs/1501">TS</a>]

00:25:02   there's ads on the products that we have [<a href="https://overcast.fm/+Ipk4_HYs/1502">TS</a>]

00:25:04   you know on the sidebar of all of our [<a href="https://overcast.fm/+Ipk4_HYs/1504">TS</a>]

00:25:06   popular products and stuff like that so [<a href="https://overcast.fm/+Ipk4_HYs/1506">TS</a>]

00:25:07   I think the too much of your revenue [<a href="https://overcast.fm/+Ipk4_HYs/1507">TS</a>]

00:25:10   from one source thing is a red herring [<a href="https://overcast.fm/+Ipk4_HYs/1510">TS</a>]

00:25:12   because Google would just use the same [<a href="https://overcast.fm/+Ipk4_HYs/1512">TS</a>]

00:25:15   argument that Apple does to say that [<a href="https://overcast.fm/+Ipk4_HYs/1515">TS</a>]

00:25:16   actually are reasonably diversified and [<a href="https://overcast.fm/+Ipk4_HYs/1516">TS</a>]

00:25:18   I think advertising and hardware are [<a href="https://overcast.fm/+Ipk4_HYs/1518">TS</a>]

00:25:20   just too vague terms to say that you're [<a href="https://overcast.fm/+Ipk4_HYs/1520">TS</a>]

00:25:21   not diversified without any more details [<a href="https://overcast.fm/+Ipk4_HYs/1521">TS</a>]

00:25:23   but the real problem I think is related [<a href="https://overcast.fm/+Ipk4_HYs/1523">TS</a>]

00:25:25   to not not that they have so much of [<a href="https://overcast.fm/+Ipk4_HYs/1525">TS</a>]

00:25:28   their money coming from one thing but [<a href="https://overcast.fm/+Ipk4_HYs/1528">TS</a>]

00:25:30   what that one thing is and since the one [<a href="https://overcast.fm/+Ipk4_HYs/1530">TS</a>]

00:25:33   thing is advertising I think they're the [<a href="https://overcast.fm/+Ipk4_HYs/1533">TS</a>]

00:25:34   REIT problem the root problem is they [<a href="https://overcast.fm/+Ipk4_HYs/1534">TS</a>]

00:25:36   have too few customers and that sounds [<a href="https://overcast.fm/+Ipk4_HYs/1536">TS</a>]

00:25:40   silly very you know everybody uses [<a href="https://overcast.fm/+Ipk4_HYs/1540">TS</a>]

00:25:41   Google and it seems like they have you [<a href="https://overcast.fm/+Ipk4_HYs/1541">TS</a>]

00:25:43   know so what do you mean qualify matters [<a href="https://overcast.fm/+Ipk4_HYs/1543">TS</a>]

00:25:44   what do you mean to to you but but [<a href="https://overcast.fm/+Ipk4_HYs/1544">TS</a>]

00:25:46   customers you know the people who are [<a href="https://overcast.fm/+Ipk4_HYs/1546">TS</a>]

00:25:47   using search are not the customer to see [<a href="https://overcast.fm/+Ipk4_HYs/1547">TS</a>]

00:25:50   old cliche I have no idea who said this [<a href="https://overcast.fm/+Ipk4_HYs/1550">TS</a>]

00:25:52   and I tried to look it up and could not [<a href="https://overcast.fm/+Ipk4_HYs/1552">TS</a>]

00:25:53   track to the origin but basically if [<a href="https://overcast.fm/+Ipk4_HYs/1553">TS</a>]

00:25:55   you're not paying for it then you're the [<a href="https://overcast.fm/+Ipk4_HYs/1555">TS</a>]

00:25:56   product all right so everyone is using [<a href="https://overcast.fm/+Ipk4_HYs/1556">TS</a>]

00:25:58   Google for search they are not Google's [<a href="https://overcast.fm/+Ipk4_HYs/1558">TS</a>]

00:26:01   customers schools customers are the [<a href="https://overcast.fm/+Ipk4_HYs/1561">TS</a>]

00:26:02   advertisers and there aren't that many [<a href="https://overcast.fm/+Ipk4_HYs/1562">TS</a>]

00:26:04   advertisers in the world compared to the [<a href="https://overcast.fm/+Ipk4_HYs/1564">TS</a>]

00:26:06   number of people in the world that kind [<a href="https://overcast.fm/+Ipk4_HYs/1566">TS</a>]

00:26:07   of makes sense like if there was you [<a href="https://overcast.fm/+Ipk4_HYs/1567">TS</a>]

00:26:08   know 90% of the world where advertisers [<a href="https://overcast.fm/+Ipk4_HYs/1568">TS</a>]

00:26:10   who would they be advertising to there [<a href="https://overcast.fm/+Ipk4_HYs/1570">TS</a>]

00:26:12   is a limited number of people who have [<a href="https://overcast.fm/+Ipk4_HYs/1572">TS</a>]

00:26:13   goods and services to advertise and they [<a href="https://overcast.fm/+Ipk4_HYs/1573">TS</a>]

00:26:15   want to advertise them to millions and [<a href="https://overcast.fm/+Ipk4_HYs/1575">TS</a>]

00:26:17   millions of people so Google's actual [<a href="https://overcast.fm/+Ipk4_HYs/1577">TS</a>]

00:26:19   customers the people who pay Google [<a href="https://overcast.fm/+Ipk4_HYs/1579">TS</a>]

00:26:21   money are advertisers and they're not [<a href="https://overcast.fm/+Ipk4_HYs/1581">TS</a>]

00:26:23   there aren't a lot of them now let's [<a href="https://overcast.fm/+Ipk4_HYs/1583">TS</a>]

00:26:26   compare that the Apple where Apple's [<a href="https://overcast.fm/+Ipk4_HYs/1586">TS</a>]

00:26:28   customers are the customers they want to [<a href="https://overcast.fm/+Ipk4_HYs/1588">TS</a>]

00:26:30   make you know a little hardware widget [<a href="https://overcast.fm/+Ipk4_HYs/1590">TS</a>]

00:26:32   they can sell you and they want to make [<a href="https://overcast.fm/+Ipk4_HYs/1592">TS</a>]

00:26:34   it appealing to the customer and the [<a href="https://overcast.fm/+Ipk4_HYs/1594">TS</a>]

00:26:35   customer gives the money directly it's a [<a href="https://overcast.fm/+Ipk4_HYs/1595">TS</a>]

00:26:36   direct relationship between the person [<a href="https://overcast.fm/+Ipk4_HYs/1596">TS</a>]

00:26:38   with the money gives them gives Apple [<a href="https://overcast.fm/+Ipk4_HYs/1598">TS</a>]

00:26:40   the money and they get the piece of [<a href="https://overcast.fm/+Ipk4_HYs/1600">TS</a>]

00:26:41   hardware and Apple makes you know 90% of [<a href="https://overcast.fm/+Ipk4_HYs/1601">TS</a>]

00:26:42   its money from that hard [<a href="https://overcast.fm/+Ipk4_HYs/1602">TS</a>]

00:26:43   type of thing oh and but Google on the [<a href="https://overcast.fm/+Ipk4_HYs/1603">TS</a>]

00:26:47   other hand is motivated many things the [<a href="https://overcast.fm/+Ipk4_HYs/1607">TS</a>]

00:26:48   advertisers like because what happens to [<a href="https://overcast.fm/+Ipk4_HYs/1608">TS</a>]

00:26:51   them is advertisers hand them money and [<a href="https://overcast.fm/+Ipk4_HYs/1611">TS</a>]

00:26:53   they hand the advertisers an opportunity [<a href="https://overcast.fm/+Ipk4_HYs/1613">TS</a>]

00:26:55   to sell their goods in a way that they [<a href="https://overcast.fm/+Ipk4_HYs/1615">TS</a>]

00:26:56   like now obviously advertisers like lots [<a href="https://overcast.fm/+Ipk4_HYs/1616">TS</a>]

00:26:58   of customers so there's an indirect link [<a href="https://overcast.fm/+Ipk4_HYs/1618">TS</a>]

00:27:00   to making customers happy but it's kind [<a href="https://overcast.fm/+Ipk4_HYs/1620">TS</a>]

00:27:02   of like advertisers give us the money [<a href="https://overcast.fm/+Ipk4_HYs/1622">TS</a>]

00:27:04   and in exchange we give the advertisers [<a href="https://overcast.fm/+Ipk4_HYs/1624">TS</a>]

00:27:06   what they want and what they want is [<a href="https://overcast.fm/+Ipk4_HYs/1626">TS</a>]

00:27:07   access to a lot of customers therefore [<a href="https://overcast.fm/+Ipk4_HYs/1627">TS</a>]

00:27:08   we have to make something that a lot of [<a href="https://overcast.fm/+Ipk4_HYs/1628">TS</a>]

00:27:09   customers will use therefore we make [<a href="https://overcast.fm/+Ipk4_HYs/1629">TS</a>]

00:27:10   something the customers like mmm that is [<a href="https://overcast.fm/+Ipk4_HYs/1630">TS</a>]

00:27:12   a much more indirect link then Apple has [<a href="https://overcast.fm/+Ipk4_HYs/1632">TS</a>]

00:27:15   to make a piece of art where that a [<a href="https://overcast.fm/+Ipk4_HYs/1635">TS</a>]

00:27:16   customer is going to give them money for [<a href="https://overcast.fm/+Ipk4_HYs/1636">TS</a>]

00:27:17   you know and this makes me think that [<a href="https://overcast.fm/+Ipk4_HYs/1637">TS</a>]

00:27:21   has something to do with why so many [<a href="https://overcast.fm/+Ipk4_HYs/1641">TS</a>]

00:27:22   Google products fail this is the monkey [<a href="https://overcast.fm/+Ipk4_HYs/1642">TS</a>]

00:27:24   mind thing I guess where they make you [<a href="https://overcast.fm/+Ipk4_HYs/1644">TS</a>]

00:27:25   know all sorts of little things they [<a href="https://overcast.fm/+Ipk4_HYs/1645">TS</a>]

00:27:27   make wave to make Orkut they make buzz [<a href="https://overcast.fm/+Ipk4_HYs/1647">TS</a>]

00:27:28   Google Google Buzz I mean they're doing [<a href="https://overcast.fm/+Ipk4_HYs/1648">TS</a>]

00:27:31   all sorts of things all over the place [<a href="https://overcast.fm/+Ipk4_HYs/1651">TS</a>]

00:27:33   right you know but their batting average [<a href="https://overcast.fm/+Ipk4_HYs/1653">TS</a>]

00:27:36   is not great when they have hits they [<a href="https://overcast.fm/+Ipk4_HYs/1656">TS</a>]

00:27:38   have hits with it but they're you know [<a href="https://overcast.fm/+Ipk4_HYs/1658">TS</a>]

00:27:39   the bad average is not that good [<a href="https://overcast.fm/+Ipk4_HYs/1659">TS</a>]

00:27:41   certainly not as good as Apple's where [<a href="https://overcast.fm/+Ipk4_HYs/1661">TS</a>]

00:27:43   when Apple comes up with something [<a href="https://overcast.fm/+Ipk4_HYs/1663">TS</a>]

00:27:44   significant it's a big story if it fails [<a href="https://overcast.fm/+Ipk4_HYs/1664">TS</a>]

00:27:45   so Google's just doing you know going in [<a href="https://overcast.fm/+Ipk4_HYs/1665">TS</a>]

00:27:47   a million directions at once I mean just [<a href="https://overcast.fm/+Ipk4_HYs/1667">TS</a>]

00:27:49   I can't even just try think of all the [<a href="https://overcast.fm/+Ipk4_HYs/1669">TS</a>]

00:27:50   things that Google is doing with like [<a href="https://overcast.fm/+Ipk4_HYs/1670">TS</a>]

00:27:51   scanning books and so not every our [<a href="https://overcast.fm/+Ipk4_HYs/1671">TS</a>]

00:27:54   self-driving cars is an example but that [<a href="https://overcast.fm/+Ipk4_HYs/1674">TS</a>]

00:27:56   you know everything that they're doing [<a href="https://overcast.fm/+Ipk4_HYs/1676">TS</a>]

00:27:58   there and you know I mean I understand [<a href="https://overcast.fm/+Ipk4_HYs/1678">TS</a>]

00:28:00   they've got more money than most other [<a href="https://overcast.fm/+Ipk4_HYs/1680">TS</a>]

00:28:01   companies do so why not invest a little [<a href="https://overcast.fm/+Ipk4_HYs/1681">TS</a>]

00:28:04   bit of that into many different areas [<a href="https://overcast.fm/+Ipk4_HYs/1684">TS</a>]

00:28:06   but even in the areas that we know that [<a href="https://overcast.fm/+Ipk4_HYs/1686">TS</a>]

00:28:09   they focus on like for example web [<a href="https://overcast.fm/+Ipk4_HYs/1689">TS</a>]

00:28:11   applications in that in that web [<a href="https://overcast.fm/+Ipk4_HYs/1691">TS</a>]

00:28:13   application space they still have a lot [<a href="https://overcast.fm/+Ipk4_HYs/1693">TS</a>]

00:28:15   of you know they've got a couple big [<a href="https://overcast.fm/+Ipk4_HYs/1695">TS</a>]

00:28:17   home runs [<a href="https://overcast.fm/+Ipk4_HYs/1697">TS</a>]

00:28:18   like for example search and Mail but [<a href="https://overcast.fm/+Ipk4_HYs/1698">TS</a>]

00:28:21   they've had a whole lot of fouls are [<a href="https://overcast.fm/+Ipk4_HYs/1701">TS</a>]

00:28:25   mediocre things like Google Apps and [<a href="https://overcast.fm/+Ipk4_HYs/1705">TS</a>]

00:28:26   stuff like that yeah and the thing is I [<a href="https://overcast.fm/+Ipk4_HYs/1706">TS</a>]

00:28:29   think the reason that comes is because [<a href="https://overcast.fm/+Ipk4_HYs/1709">TS</a>]

00:28:30   Google's expertise is not in building [<a href="https://overcast.fm/+Ipk4_HYs/1710">TS</a>]

00:28:32   products that consumers like Google's [<a href="https://overcast.fm/+Ipk4_HYs/1712">TS</a>]

00:28:34   expertise seems to be in monetizing its [<a href="https://overcast.fm/+Ipk4_HYs/1714">TS</a>]

00:28:38   hits all right so they make tons and [<a href="https://overcast.fm/+Ipk4_HYs/1718">TS</a>]

00:28:40   tons of products for consumers but [<a href="https://overcast.fm/+Ipk4_HYs/1720">TS</a>]

00:28:41   they're not great at it so their average [<a href="https://overcast.fm/+Ipk4_HYs/1721">TS</a>]

00:28:42   is not good but when they get a hit boy [<a href="https://overcast.fm/+Ipk4_HYs/1722">TS</a>]

00:28:44   they really good at monitoring that [<a href="https://overcast.fm/+Ipk4_HYs/1724">TS</a>]

00:28:46   thing and making money off of it by [<a href="https://overcast.fm/+Ipk4_HYs/1726">TS</a>]

00:28:48   selling access to it to advertisers [<a href="https://overcast.fm/+Ipk4_HYs/1728">TS</a>]

00:28:50   right and so [<a href="https://overcast.fm/+Ipk4_HYs/1730">TS</a>]

00:28:54   I think that is that sort of encapsulate [<a href="https://overcast.fm/+Ipk4_HYs/1734">TS</a>]

00:28:58   why Google acts the way it does why they [<a href="https://overcast.fm/+Ipk4_HYs/1738">TS</a>]

00:29:02   seem to be monkey minded why the fact [<a href="https://overcast.fm/+Ipk4_HYs/1742">TS</a>]

00:29:05   that they're driving all the revenue [<a href="https://overcast.fm/+Ipk4_HYs/1745">TS</a>]

00:29:07   from advertising is bad it's not because [<a href="https://overcast.fm/+Ipk4_HYs/1747">TS</a>]

00:29:09   it's it's not diversified it's because [<a href="https://overcast.fm/+Ipk4_HYs/1749">TS</a>]

00:29:10   being in the advertising business is is [<a href="https://overcast.fm/+Ipk4_HYs/1750">TS</a>]

00:29:15   you know it's a bad relationship with [<a href="https://overcast.fm/+Ipk4_HYs/1755">TS</a>]

00:29:18   consumers now obviously it's maybe it's [<a href="https://overcast.fm/+Ipk4_HYs/1758">TS</a>]

00:29:20   a good relationship with advertisers if [<a href="https://overcast.fm/+Ipk4_HYs/1760">TS</a>]

00:29:21   I was an advertiser I'd be say this is [<a href="https://overcast.fm/+Ipk4_HYs/1761">TS</a>]

00:29:23   not a problem for Google and maybe [<a href="https://overcast.fm/+Ipk4_HYs/1763">TS</a>]

00:29:24   someone has to serve the advertising [<a href="https://overcast.fm/+Ipk4_HYs/1764">TS</a>]

00:29:25   community but what it leaves the Google [<a href="https://overcast.fm/+Ipk4_HYs/1765">TS</a>]

00:29:27   vulnerable to is someone who's better at [<a href="https://overcast.fm/+Ipk4_HYs/1767">TS</a>]

00:29:29   making the same kind of services eating [<a href="https://overcast.fm/+Ipk4_HYs/1769">TS</a>]

00:29:31   their lunch by making a service that [<a href="https://overcast.fm/+Ipk4_HYs/1771">TS</a>]

00:29:33   people like better than Gmail for [<a href="https://overcast.fm/+Ipk4_HYs/1773">TS</a>]

00:29:34   example and finding some way to get [<a href="https://overcast.fm/+Ipk4_HYs/1774">TS</a>]

00:29:36   money from customers for it now again [<a href="https://overcast.fm/+Ipk4_HYs/1776">TS</a>]

00:29:38   that's that's a challenge I mean when we [<a href="https://overcast.fm/+Ipk4_HYs/1778">TS</a>]

00:29:40   talk about Apple in the online world we [<a href="https://overcast.fm/+Ipk4_HYs/1780">TS</a>]

00:29:42   talked about how it's really hard to get [<a href="https://overcast.fm/+Ipk4_HYs/1782">TS</a>]

00:29:45   money directly from consumers for things [<a href="https://overcast.fm/+Ipk4_HYs/1785">TS</a>]

00:29:46   that you do online it's possible but [<a href="https://overcast.fm/+Ipk4_HYs/1786">TS</a>]

00:29:48   people haven't really cracked that code [<a href="https://overcast.fm/+Ipk4_HYs/1788">TS</a>]

00:29:49   yet maybe it has to be a cultural change [<a href="https://overcast.fm/+Ipk4_HYs/1789">TS</a>]

00:29:50   or you know a some change in [<a href="https://overcast.fm/+Ipk4_HYs/1790">TS</a>]

00:29:53   expectations of the consumers so for now [<a href="https://overcast.fm/+Ipk4_HYs/1793">TS</a>]

00:29:55   Google is the king but I would say that [<a href="https://overcast.fm/+Ipk4_HYs/1795">TS</a>]

00:29:57   the fact that it has so few actual [<a href="https://overcast.fm/+Ipk4_HYs/1797">TS</a>]

00:29:59   customers leaves it a possibility of [<a href="https://overcast.fm/+Ipk4_HYs/1799">TS</a>]

00:30:03   being held captive by those customers [<a href="https://overcast.fm/+Ipk4_HYs/1803">TS</a>]

00:30:05   that they spend too much time serving [<a href="https://overcast.fm/+Ipk4_HYs/1805">TS</a>]

00:30:07   the advertisers and not enough time [<a href="https://overcast.fm/+Ipk4_HYs/1807">TS</a>]

00:30:08   serving the consumers because that's [<a href="https://overcast.fm/+Ipk4_HYs/1808">TS</a>]

00:30:10   just a second level concern hmm so [<a href="https://overcast.fm/+Ipk4_HYs/1810">TS</a>]

00:30:15   that's Google Facebook yeah I didn't [<a href="https://overcast.fm/+Ipk4_HYs/1815">TS</a>]

00:30:19   Facebook this is an interesting one [<a href="https://overcast.fm/+Ipk4_HYs/1819">TS</a>]

00:30:23   because if you ask people they think is [<a href="https://overcast.fm/+Ipk4_HYs/1823">TS</a>]

00:30:24   wrong with Google maybe they'll come up [<a href="https://overcast.fm/+Ipk4_HYs/1824">TS</a>]

00:30:27   with like the privacy advertising stuff [<a href="https://overcast.fm/+Ipk4_HYs/1827">TS</a>]

00:30:29   maybe if they're in the business I'll [<a href="https://overcast.fm/+Ipk4_HYs/1829">TS</a>]

00:30:31   talk about the revenue but Facebook [<a href="https://overcast.fm/+Ipk4_HYs/1831">TS</a>]

00:30:32   people a lot tons of complaints about oh [<a href="https://overcast.fm/+Ipk4_HYs/1832">TS</a>]

00:30:34   yeah have that have little to do with I [<a href="https://overcast.fm/+Ipk4_HYs/1834">TS</a>]

00:30:36   think the company and more to do with [<a href="https://overcast.fm/+Ipk4_HYs/1836">TS</a>]

00:30:37   when something is popular everyone's got [<a href="https://overcast.fm/+Ipk4_HYs/1837">TS</a>]

00:30:39   some complaint of that no well that what [<a href="https://overcast.fm/+Ipk4_HYs/1839">TS</a>]

00:30:42   would be some of the big complaints [<a href="https://overcast.fm/+Ipk4_HYs/1842">TS</a>]

00:30:44   you'd expect to hear about Facebook [<a href="https://overcast.fm/+Ipk4_HYs/1844">TS</a>]

00:30:45   obviously privacy is one of them I [<a href="https://overcast.fm/+Ipk4_HYs/1845">TS</a>]

00:30:47   wouldn't even go with I said the first [<a href="https://overcast.fm/+Ipk4_HYs/1847">TS</a>]

00:30:49   one would be for like user two off the [<a href="https://overcast.fm/+Ipk4_HYs/1849">TS</a>]

00:30:51   street that that they're annoyed by [<a href="https://overcast.fm/+Ipk4_HYs/1851">TS</a>]

00:30:52   something in Facebook and God knows what [<a href="https://overcast.fm/+Ipk4_HYs/1852">TS</a>]

00:30:54   it would be the like they don't like how [<a href="https://overcast.fm/+Ipk4_HYs/1854">TS</a>]

00:30:55   that you change the redesign they don't [<a href="https://overcast.fm/+Ipk4_HYs/1855">TS</a>]

00:30:57   like how you can't reply to this thing [<a href="https://overcast.fm/+Ipk4_HYs/1857">TS</a>]

00:30:58   or how someone can delete your comments [<a href="https://overcast.fm/+Ipk4_HYs/1858">TS</a>]

00:31:00   or how you can't delete that like little [<a href="https://overcast.fm/+Ipk4_HYs/1860">TS</a>]

00:31:02   petty things that really aren't what's [<a href="https://overcast.fm/+Ipk4_HYs/1862">TS</a>]

00:31:03   wrong with the company but just but from [<a href="https://overcast.fm/+Ipk4_HYs/1863">TS</a>]

00:31:05   the fact that if once you have millions [<a href="https://overcast.fm/+Ipk4_HYs/1865">TS</a>]

00:31:06   and millions of people you [<a href="https://overcast.fm/+Ipk4_HYs/1866">TS</a>]

00:31:07   do something everyone's going to have a [<a href="https://overcast.fm/+Ipk4_HYs/1867">TS</a>]

00:31:08   complaint about it's kind of like back [<a href="https://overcast.fm/+Ipk4_HYs/1868">TS</a>]

00:31:09   in the days of Windows when everyone had [<a href="https://overcast.fm/+Ipk4_HYs/1869">TS</a>]

00:31:11   to complain about Windows because [<a href="https://overcast.fm/+Ipk4_HYs/1871">TS</a>]

00:31:12   everyone had to use Windows and yes [<a href="https://overcast.fm/+Ipk4_HYs/1872">TS</a>]

00:31:13   Windows was you know not great do you [<a href="https://overcast.fm/+Ipk4_HYs/1873">TS</a>]

00:31:15   use Facebook I I signed up for Facebook [<a href="https://overcast.fm/+Ipk4_HYs/1875">TS</a>]

00:31:19   way back when so you have an account you [<a href="https://overcast.fm/+Ipk4_HYs/1879">TS</a>]

00:31:21   just don't use it I just do not use it [<a href="https://overcast.fm/+Ipk4_HYs/1881">TS</a>]

00:31:23   which is bad because a lot of people who [<a href="https://overcast.fm/+Ipk4_HYs/1883">TS</a>]

00:31:24   do use it you know or sending me things [<a href="https://overcast.fm/+Ipk4_HYs/1884">TS</a>]

00:31:26   and then getting upset because I'm not [<a href="https://overcast.fm/+Ipk4_HYs/1886">TS</a>]

00:31:27   replying but I log onto Facebook maybe [<a href="https://overcast.fm/+Ipk4_HYs/1887">TS</a>]

00:31:29   once a month you know quickly retreat so [<a href="https://overcast.fm/+Ipk4_HYs/1889">TS</a>]

00:31:34   the way I think I'm going to come at [<a href="https://overcast.fm/+Ipk4_HYs/1894">TS</a>]

00:31:35   this Facebook thing is to do one of the [<a href="https://overcast.fm/+Ipk4_HYs/1895">TS</a>]

00:31:38   nother one of those let's go back in [<a href="https://overcast.fm/+Ipk4_HYs/1898">TS</a>]

00:31:39   time type of things and try to compare [<a href="https://overcast.fm/+Ipk4_HYs/1899">TS</a>]

00:31:42   Facebook to some similar phenomenon so [<a href="https://overcast.fm/+Ipk4_HYs/1902">TS</a>]

00:31:47   let's talk about the history of PCs very [<a href="https://overcast.fm/+Ipk4_HYs/1907">TS</a>]

00:31:50   briefly so way back when you know nobody [<a href="https://overcast.fm/+Ipk4_HYs/1910">TS</a>]

00:31:53   had no know individuals had computers [<a href="https://overcast.fm/+Ipk4_HYs/1913">TS</a>]

00:31:55   and then the personal computer stuff [<a href="https://overcast.fm/+Ipk4_HYs/1915">TS</a>]

00:31:57   started to happen and very in the in [<a href="https://overcast.fm/+Ipk4_HYs/1917">TS</a>]

00:32:00   those early days you had a lot of [<a href="https://overcast.fm/+Ipk4_HYs/1920">TS</a>]

00:32:01   different competitors sort of jockeying [<a href="https://overcast.fm/+Ipk4_HYs/1921">TS</a>]

00:32:02   for position like you had things that [<a href="https://overcast.fm/+Ipk4_HYs/1922">TS</a>]

00:32:04   probably young people have never heard [<a href="https://overcast.fm/+Ipk4_HYs/1924">TS</a>]

00:32:06   of today but it was the homebrew thing [<a href="https://overcast.fm/+Ipk4_HYs/1926">TS</a>]

00:32:08   where you try to make your own computer [<a href="https://overcast.fm/+Ipk4_HYs/1928">TS</a>]

00:32:09   and there was the Altair and the helmet [<a href="https://overcast.fm/+Ipk4_HYs/1929">TS</a>]

00:32:11   or Texas Instruments Tandy RadioShack [<a href="https://overcast.fm/+Ipk4_HYs/1931">TS</a>]

00:32:14   used to have make computers you know [<a href="https://overcast.fm/+Ipk4_HYs/1934">TS</a>]

00:32:15   there was Atari all sorts of things sort [<a href="https://overcast.fm/+Ipk4_HYs/1935">TS</a>]

00:32:17   of jockeying for position in like you [<a href="https://overcast.fm/+Ipk4_HYs/1937">TS</a>]

00:32:18   know now we're the king well now I hear [<a href="https://overcast.fm/+Ipk4_HYs/1938">TS</a>]

00:32:19   there's a great new you know Commodore [<a href="https://overcast.fm/+Ipk4_HYs/1939">TS</a>]

00:32:21   pet coming out but then the Tandy's is a [<a href="https://overcast.fm/+Ipk4_HYs/1941">TS</a>]

00:32:23   contender to write lots of Trading [<a href="https://overcast.fm/+Ipk4_HYs/1943">TS</a>]

00:32:26   Places lots of you know activity going [<a href="https://overcast.fm/+Ipk4_HYs/1946">TS</a>]

00:32:27   on there but very few people had [<a href="https://overcast.fm/+Ipk4_HYs/1947">TS</a>]

00:32:29   computers that stage and when you were [<a href="https://overcast.fm/+Ipk4_HYs/1949">TS</a>]

00:32:31   like the winner like you had the best [<a href="https://overcast.fm/+Ipk4_HYs/1951">TS</a>]

00:32:33   computer though you know what was it [<a href="https://overcast.fm/+Ipk4_HYs/1953">TS</a>]

00:32:35   called was a context back then whatever [<a href="https://overcast.fm/+Ipk4_HYs/1955">TS</a>]

00:32:37   whatever the you know the west coast [<a href="https://overcast.fm/+Ipk4_HYs/1957">TS</a>]

00:32:38   computer fair with an e at the end you [<a href="https://overcast.fm/+Ipk4_HYs/1958">TS</a>]

00:32:42   you had the best-in-show but you didn't [<a href="https://overcast.fm/+Ipk4_HYs/1962">TS</a>]

00:32:43   really win much like you got you got the [<a href="https://overcast.fm/+Ipk4_HYs/1963">TS</a>]

00:32:45   biggest slice of what was a really [<a href="https://overcast.fm/+Ipk4_HYs/1965">TS</a>]

00:32:46   really tiny pie so there was lots of [<a href="https://overcast.fm/+Ipk4_HYs/1966">TS</a>]

00:32:48   motion back then you know in any sort of [<a href="https://overcast.fm/+Ipk4_HYs/1968">TS</a>]

00:32:50   early industry expected before there's [<a href="https://overcast.fm/+Ipk4_HYs/1970">TS</a>]

00:32:52   any sort of consult consolidation and [<a href="https://overcast.fm/+Ipk4_HYs/1972">TS</a>]

00:32:54   then you had sort of like the maturing [<a href="https://overcast.fm/+Ipk4_HYs/1974">TS</a>]

00:32:56   of the personal computer you had the [<a href="https://overcast.fm/+Ipk4_HYs/1976">TS</a>]

00:32:57   Apple 2 versus the IBM PC eventually the [<a href="https://overcast.fm/+Ipk4_HYs/1977">TS</a>]

00:32:59   the Mac and that was kind of like where [<a href="https://overcast.fm/+Ipk4_HYs/1979">TS</a>]

00:33:02   the bend in the hockey stick was you [<a href="https://overcast.fm/+Ipk4_HYs/1982">TS</a>]

00:33:03   know in the graph where you went from [<a href="https://overcast.fm/+Ipk4_HYs/1983">TS</a>]

00:33:07   really nobody has computers and nobody [<a href="https://overcast.fm/+Ipk4_HYs/1987">TS</a>]

00:33:09   really cares who had the best you know [<a href="https://overcast.fm/+Ipk4_HYs/1989">TS</a>]

00:33:10   computer this year because who the heck [<a href="https://overcast.fm/+Ipk4_HYs/1990">TS</a>]

00:33:12   what kind of person owns a computer in [<a href="https://overcast.fm/+Ipk4_HYs/1992">TS</a>]

00:33:14   their house anyway just you know super [<a href="https://overcast.fm/+Ipk4_HYs/1994">TS</a>]

00:33:15   nerds right to the point where now at [<a href="https://overcast.fm/+Ipk4_HYs/1995">TS</a>]

00:33:18   least people were going to have [<a href="https://overcast.fm/+Ipk4_HYs/1998">TS</a>]

00:33:19   computers at work and they were thinking [<a href="https://overcast.fm/+Ipk4_HYs/1999">TS</a>]

00:33:20   about getting one for the [<a href="https://overcast.fm/+Ipk4_HYs/2000">TS</a>]

00:33:21   home it's it's really you know where [<a href="https://overcast.fm/+Ipk4_HYs/2001">TS</a>]

00:33:23   that where that line kinked and [<a href="https://overcast.fm/+Ipk4_HYs/2003">TS</a>]

00:33:26   unfortunately for many people but [<a href="https://overcast.fm/+Ipk4_HYs/2006">TS</a>]

00:33:28   fortunately for Microsoft they were the [<a href="https://overcast.fm/+Ipk4_HYs/2008">TS</a>]

00:33:30   one who just happened to be on top at [<a href="https://overcast.fm/+Ipk4_HYs/2010">TS</a>]

00:33:31   that crucial point when the line kinked [<a href="https://overcast.fm/+Ipk4_HYs/2011">TS</a>]

00:33:34   right so they didn't just get the [<a href="https://overcast.fm/+Ipk4_HYs/2014">TS</a>]

00:33:35   biggest piece of a tiny pie they got the [<a href="https://overcast.fm/+Ipk4_HYs/2015">TS</a>]

00:33:37   biggest piece of a pie that was growing [<a href="https://overcast.fm/+Ipk4_HYs/2017">TS</a>]

00:33:38   humongously and the network effect [<a href="https://overcast.fm/+Ipk4_HYs/2018">TS</a>]

00:33:40   kicked in for them and you know when [<a href="https://overcast.fm/+Ipk4_HYs/2020">TS</a>]

00:33:43   when you know when everyone you know has [<a href="https://overcast.fm/+Ipk4_HYs/2023">TS</a>]

00:33:45   a IBM pc-compatible thing we're going to [<a href="https://overcast.fm/+Ipk4_HYs/2025">TS</a>]

00:33:47   put aside the part of IBM dropping the [<a href="https://overcast.fm/+Ipk4_HYs/2027">TS</a>]

00:33:50   ball by giving Microsoft the license for [<a href="https://overcast.fm/+Ipk4_HYs/2030">TS</a>]

00:33:52   the software so they realized everyone [<a href="https://overcast.fm/+Ipk4_HYs/2032">TS</a>]

00:33:53   else but we just say Microsoft / IBM bc1 [<a href="https://overcast.fm/+Ipk4_HYs/2033">TS</a>]

00:33:57   because as soon as that network effect [<a href="https://overcast.fm/+Ipk4_HYs/2037">TS</a>]

00:33:59   kicked in [<a href="https://overcast.fm/+Ipk4_HYs/2039">TS</a>]

00:33:59   they were the winner at that particular [<a href="https://overcast.fm/+Ipk4_HYs/2039">TS</a>]

00:34:01   point and then their lead became [<a href="https://overcast.fm/+Ipk4_HYs/2041">TS</a>]

00:34:02   insurmountable simply because of the [<a href="https://overcast.fm/+Ipk4_HYs/2042">TS</a>]

00:34:04   growth of the market now if we look at [<a href="https://overcast.fm/+Ipk4_HYs/2044">TS</a>]

00:34:08   getting closer to Facebook now we'll [<a href="https://overcast.fm/+Ipk4_HYs/2048">TS</a>]

00:34:09   creep up on it social networking type [<a href="https://overcast.fm/+Ipk4_HYs/2049">TS</a>]

00:34:12   services had a similar sort of history [<a href="https://overcast.fm/+Ipk4_HYs/2052">TS</a>]

00:34:16   so in the beginning you had things like [<a href="https://overcast.fm/+Ipk4_HYs/2056">TS</a>]

00:34:17   BBS's that you would dial into and [<a href="https://overcast.fm/+Ipk4_HYs/2057">TS</a>]

00:34:19   connect to a modem when you had Lister [<a href="https://overcast.fm/+Ipk4_HYs/2059">TS</a>]

00:34:21   and then you have stuff like Jeannie and [<a href="https://overcast.fm/+Ipk4_HYs/2061">TS</a>]

00:34:23   CompuServe prodigy like everyone had [<a href="https://overcast.fm/+Ipk4_HYs/2063">TS</a>]

00:34:25   some sort of online thing it wasn't the [<a href="https://overcast.fm/+Ipk4_HYs/2065">TS</a>]

00:34:27   Internet it was this place you connected [<a href="https://overcast.fm/+Ipk4_HYs/2067">TS</a>]

00:34:29   to usually through a phone modem and [<a href="https://overcast.fm/+Ipk4_HYs/2069">TS</a>]

00:34:30   there was but it was a social network [<a href="https://overcast.fm/+Ipk4_HYs/2070">TS</a>]

00:34:31   you could see other people you could [<a href="https://overcast.fm/+Ipk4_HYs/2071">TS</a>]

00:34:33   mail back and forth they had chat rooms [<a href="https://overcast.fm/+Ipk4_HYs/2073">TS</a>]

00:34:34   there were you know topics of interest [<a href="https://overcast.fm/+Ipk4_HYs/2074">TS</a>]

00:34:36   little groups where you could talk about [<a href="https://overcast.fm/+Ipk4_HYs/2076">TS</a>]

00:34:37   things that you know people are [<a href="https://overcast.fm/+Ipk4_HYs/2077">TS</a>]

00:34:39   interested in you know different subject [<a href="https://overcast.fm/+Ipk4_HYs/2079">TS</a>]

00:34:43   matter divisions right but again [<a href="https://overcast.fm/+Ipk4_HYs/2083">TS</a>]

00:34:45   the winners of this these stages didn't [<a href="https://overcast.fm/+Ipk4_HYs/2085">TS</a>]

00:34:47   really win much like just because [<a href="https://overcast.fm/+Ipk4_HYs/2087">TS</a>]

00:34:49   CompuServe at you know trounced prodigy [<a href="https://overcast.fm/+Ipk4_HYs/2089">TS</a>]

00:34:52   and Jeannie they got the biggest slice [<a href="https://overcast.fm/+Ipk4_HYs/2092">TS</a>]

00:34:54   of a very very tiny pie of people who [<a href="https://overcast.fm/+Ipk4_HYs/2094">TS</a>]

00:34:57   had modems in their house and were [<a href="https://overcast.fm/+Ipk4_HYs/2097">TS</a>]

00:34:58   willing to get their loans on that lying [<a href="https://overcast.fm/+Ipk4_HYs/2098">TS</a>]

00:35:00   to it and everything and this is [<a href="https://overcast.fm/+Ipk4_HYs/2100">TS</a>]

00:35:02   interesting partner then AOL came along [<a href="https://overcast.fm/+Ipk4_HYs/2102">TS</a>]

00:35:04   right an AOL came at the time where the [<a href="https://overcast.fm/+Ipk4_HYs/2104">TS</a>]

00:35:09   people online graph was kinking and [<a href="https://overcast.fm/+Ipk4_HYs/2109">TS</a>]

00:35:11   doing that hockey stick thing right and [<a href="https://overcast.fm/+Ipk4_HYs/2111">TS</a>]

00:35:14   then all of a sudden the AOL diss for [<a href="https://overcast.fm/+Ipk4_HYs/2114">TS</a>]

00:35:16   everywhere and now you know your mom is [<a href="https://overcast.fm/+Ipk4_HYs/2116">TS</a>]

00:35:18   online everybody is online it's like [<a href="https://overcast.fm/+Ipk4_HYs/2118">TS</a>]

00:35:20   this is this is that moment when that [<a href="https://overcast.fm/+Ipk4_HYs/2120">TS</a>]

00:35:22   everything takes off you know surely AOL [<a href="https://overcast.fm/+Ipk4_HYs/2122">TS</a>]

00:35:24   will rule forever all right uh but and [<a href="https://overcast.fm/+Ipk4_HYs/2124">TS</a>]

00:35:27   I'm sure IOL thought that too no yeah [<a href="https://overcast.fm/+Ipk4_HYs/2127">TS</a>]

00:35:29   but then the line kinked again because [<a href="https://overcast.fm/+Ipk4_HYs/2129">TS</a>]

00:35:31   people didn't realize exactly how [<a href="https://overcast.fm/+Ipk4_HYs/2131">TS</a>]

00:35:32   vertical the slope of this graphic again [<a href="https://overcast.fm/+Ipk4_HYs/2132">TS</a>]

00:35:35   again with the internet it's like AOL [<a href="https://overcast.fm/+Ipk4_HYs/2135">TS</a>]

00:35:37   that everyone's on AOL yeah but only the [<a href="https://overcast.fm/+Ipk4_HYs/2137">TS</a>]

00:35:38   Nerds are online at all you know there's [<a href="https://overcast.fm/+Ipk4_HYs/2138">TS</a>]

00:35:40   parents that are his relatives and it [<a href="https://overcast.fm/+Ipk4_HYs/2140">TS</a>]

00:35:42   wasn't that you know once the internet [<a href="https://overcast.fm/+Ipk4_HYs/2142">TS</a>]

00:35:43   came then it was like no seriously [<a href="https://overcast.fm/+Ipk4_HYs/2143">TS</a>]

00:35:46   everybody everybody's going to be on and [<a href="https://overcast.fm/+Ipk4_HYs/2146">TS</a>]

00:35:49   AOL wasn't ready for that because they [<a href="https://overcast.fm/+Ipk4_HYs/2149">TS</a>]

00:35:50   had built their empire on the we are our [<a href="https://overcast.fm/+Ipk4_HYs/2150">TS</a>]

00:35:53   own online service and we'll build a [<a href="https://overcast.fm/+Ipk4_HYs/2153">TS</a>]

00:35:55   gateway to the internet for you or [<a href="https://overcast.fm/+Ipk4_HYs/2155">TS</a>]

00:35:56   whatever and they they they got run over [<a href="https://overcast.fm/+Ipk4_HYs/2156">TS</a>]

00:35:58   by by the internet basically and then [<a href="https://overcast.fm/+Ipk4_HYs/2158">TS</a>]

00:36:01   within the realm of the internet was [<a href="https://overcast.fm/+Ipk4_HYs/2161">TS</a>]

00:36:02   like let's start all right start over [<a href="https://overcast.fm/+Ipk4_HYs/2162">TS</a>]

00:36:04   new game new game guys forget about that [<a href="https://overcast.fm/+Ipk4_HYs/2164">TS</a>]

00:36:05   of this stuff AOL just got trounced the [<a href="https://overcast.fm/+Ipk4_HYs/2165">TS</a>]

00:36:07   internet is common run steamrolled [<a href="https://overcast.fm/+Ipk4_HYs/2167">TS</a>]

00:36:08   everybody but now within the internet [<a href="https://overcast.fm/+Ipk4_HYs/2168">TS</a>]

00:36:10   let's see what we can do for this you [<a href="https://overcast.fm/+Ipk4_HYs/2170">TS</a>]

00:36:12   know social networking society thing so [<a href="https://overcast.fm/+Ipk4_HYs/2172">TS</a>]

00:36:14   like geo cities or you could build your [<a href="https://overcast.fm/+Ipk4_HYs/2174">TS</a>]

00:36:16   own page and Friendster and LinkedIn and [<a href="https://overcast.fm/+Ipk4_HYs/2176">TS</a>]

00:36:18   Orkut and all sorts of stuff like that [<a href="https://overcast.fm/+Ipk4_HYs/2178">TS</a>]

00:36:20   where everyone was trying to build the [<a href="https://overcast.fm/+Ipk4_HYs/2180">TS</a>]

00:36:21   new social network on the new playing [<a href="https://overcast.fm/+Ipk4_HYs/2181">TS</a>]

00:36:23   field where there's just where the [<a href="https://overcast.fm/+Ipk4_HYs/2183">TS</a>]

00:36:24   stakes are much much higher because [<a href="https://overcast.fm/+Ipk4_HYs/2184">TS</a>]

00:36:25   everybody is in the internet the entire [<a href="https://overcast.fm/+Ipk4_HYs/2185">TS</a>]

00:36:26   world right so a lot of those were to [<a href="https://overcast.fm/+Ipk4_HYs/2186">TS</a>]

00:36:29   narrow like Flickr and stuff was never [<a href="https://overcast.fm/+Ipk4_HYs/2189">TS</a>]

00:36:31   going to be the dominant social network [<a href="https://overcast.fm/+Ipk4_HYs/2191">TS</a>]

00:36:33   just because it was focused on photos [<a href="https://overcast.fm/+Ipk4_HYs/2193">TS</a>]

00:36:35   sorry and some things like Google's [<a href="https://overcast.fm/+Ipk4_HYs/2195">TS</a>]

00:36:37   Orkut another example of Google kind of [<a href="https://overcast.fm/+Ipk4_HYs/2197">TS</a>]

00:36:39   dropping the ball there they just I [<a href="https://overcast.fm/+Ipk4_HYs/2199">TS</a>]

00:36:40   don't know what happens I wanted just [<a href="https://overcast.fm/+Ipk4_HYs/2200">TS</a>]

00:36:41   spawn off into left field now is just [<a href="https://overcast.fm/+Ipk4_HYs/2201">TS</a>]

00:36:43   all Brazilians on it or something I [<a href="https://overcast.fm/+Ipk4_HYs/2203">TS</a>]

00:36:44   forget right what countries orchid is [<a href="https://overcast.fm/+Ipk4_HYs/2204">TS</a>]

00:36:46   popular in it but it's massively popular [<a href="https://overcast.fm/+Ipk4_HYs/2206">TS</a>]

00:36:47   new countries but worldwide not so by [<a href="https://overcast.fm/+Ipk4_HYs/2207">TS</a>]

00:36:50   prinster that's a sad story you know we [<a href="https://overcast.fm/+Ipk4_HYs/2210">TS</a>]

00:36:52   all know what happened to them LinkedIn [<a href="https://overcast.fm/+Ipk4_HYs/2212">TS</a>]

00:36:53   is still around but it's more focused on [<a href="https://overcast.fm/+Ipk4_HYs/2213">TS</a>]

00:36:55   business you know when myspace came [<a href="https://overcast.fm/+Ipk4_HYs/2215">TS</a>]

00:36:58   along it was kind of the like [<a href="https://overcast.fm/+Ipk4_HYs/2218">TS</a>]

00:37:01   general-purpose social network it was [<a href="https://overcast.fm/+Ipk4_HYs/2221">TS</a>]

00:37:04   just a little tiny bit early right just [<a href="https://overcast.fm/+Ipk4_HYs/2224">TS</a>]

00:37:07   a little little tiny bit early in the [<a href="https://overcast.fm/+Ipk4_HYs/2227">TS</a>]

00:37:09   game so everyone was rushing to MySpace [<a href="https://overcast.fm/+Ipk4_HYs/2229">TS</a>]

00:37:11   and but it had the kind of that music [<a href="https://overcast.fm/+Ipk4_HYs/2231">TS</a>]

00:37:12   focus come look at my band's page and [<a href="https://overcast.fm/+Ipk4_HYs/2232">TS</a>]

00:37:14   stuff like that yeah I spaced pages and [<a href="https://overcast.fm/+Ipk4_HYs/2234">TS</a>]

00:37:16   I think the attraction to all these [<a href="https://overcast.fm/+Ipk4_HYs/2236">TS</a>]

00:37:18   things in the social network was let you [<a href="https://overcast.fm/+Ipk4_HYs/2238">TS</a>]

00:37:19   communicate with people online without [<a href="https://overcast.fm/+Ipk4_HYs/2239">TS</a>]

00:37:21   having technical expertise like that's [<a href="https://overcast.fm/+Ipk4_HYs/2241">TS</a>]

00:37:23   that's the pitch because everyone wants [<a href="https://overcast.fm/+Ipk4_HYs/2243">TS</a>]

00:37:24   to do stuff online they want to show [<a href="https://overcast.fm/+Ipk4_HYs/2244">TS</a>]

00:37:26   people pictures of their kids or talk to [<a href="https://overcast.fm/+Ipk4_HYs/2246">TS</a>]

00:37:27   their friends or whatever it is they [<a href="https://overcast.fm/+Ipk4_HYs/2247">TS</a>]

00:37:28   want to do but they don't have to know [<a href="https://overcast.fm/+Ipk4_HYs/2248">TS</a>]

00:37:31   anything about you know technology to do [<a href="https://overcast.fm/+Ipk4_HYs/2251">TS</a>]

00:37:33   it they just want to click some buttons [<a href="https://overcast.fm/+Ipk4_HYs/2253">TS</a>]

00:37:34   and just share with people the same way [<a href="https://overcast.fm/+Ipk4_HYs/2254">TS</a>]

00:37:35   you have social interactions in real [<a href="https://overcast.fm/+Ipk4_HYs/2255">TS</a>]

00:37:36   life you know so my spikes let people do [<a href="https://overcast.fm/+Ipk4_HYs/2256">TS</a>]

00:37:39   that but Facebook was you know right [<a href="https://overcast.fm/+Ipk4_HYs/2259">TS</a>]

00:37:42   there with them a little bit behind and [<a href="https://overcast.fm/+Ipk4_HYs/2262">TS</a>]

00:37:44   it was Facebook was slightly nicer than [<a href="https://overcast.fm/+Ipk4_HYs/2264">TS</a>]

00:37:46   MySpace like not as ugly not as many [<a href="https://overcast.fm/+Ipk4_HYs/2266">TS</a>]

00:37:48   flash [<a href="https://overcast.fm/+Ipk4_HYs/2268">TS</a>]

00:37:48   GGO city's looking the place add more [<a href="https://overcast.fm/+Ipk4_HYs/2268">TS</a>]

00:37:51   controlled growth because it was like [<a href="https://overcast.fm/+Ipk4_HYs/2271">TS</a>]

00:37:52   confined to college students first and [<a href="https://overcast.fm/+Ipk4_HYs/2272">TS</a>]

00:37:54   like slowly rolled out across the [<a href="https://overcast.fm/+Ipk4_HYs/2274">TS</a>]

00:37:55   country and that that sort of built [<a href="https://overcast.fm/+Ipk4_HYs/2275">TS</a>]

00:37:57   cachet for the service and it was just [<a href="https://overcast.fm/+Ipk4_HYs/2277">TS</a>]

00:38:00   perfectly timed for like the myspace [<a href="https://overcast.fm/+Ipk4_HYs/2280">TS</a>]

00:38:02   backlash when people were kind of sick [<a href="https://overcast.fm/+Ipk4_HYs/2282">TS</a>]

00:38:03   of my space when it's like everyone's [<a href="https://overcast.fm/+Ipk4_HYs/2283">TS</a>]

00:38:05   got a myspace page real Annoying and I [<a href="https://overcast.fm/+Ipk4_HYs/2285">TS</a>]

00:38:07   go there and there's animated stuff in [<a href="https://overcast.fm/+Ipk4_HYs/2287">TS</a>]

00:38:09   the background and I don't care about [<a href="https://overcast.fm/+Ipk4_HYs/2289">TS</a>]

00:38:10   your stupid band and I just want to [<a href="https://overcast.fm/+Ipk4_HYs/2290">TS</a>]

00:38:12   share photos with people and myspace [<a href="https://overcast.fm/+Ipk4_HYs/2292">TS</a>]

00:38:14   doesn't have enough features for yet to [<a href="https://overcast.fm/+Ipk4_HYs/2294">TS</a>]

00:38:16   let me do that and you know and Facebook [<a href="https://overcast.fm/+Ipk4_HYs/2296">TS</a>]

00:38:18   said we're the kind of a gentler [<a href="https://overcast.fm/+Ipk4_HYs/2298">TS</a>]

00:38:20   alternative that come over to us and and [<a href="https://overcast.fm/+Ipk4_HYs/2300">TS</a>]

00:38:22   they were a little bit later and and [<a href="https://overcast.fm/+Ipk4_HYs/2302">TS</a>]

00:38:23   that you know that was the the final [<a href="https://overcast.fm/+Ipk4_HYs/2303">TS</a>]

00:38:26   kink where everyone is online and like I [<a href="https://overcast.fm/+Ipk4_HYs/2306">TS</a>]

00:38:29   mean look at Facebook's numbers nothing [<a href="https://overcast.fm/+Ipk4_HYs/2309">TS</a>]

00:38:30   they like 500 million people [<a href="https://overcast.fm/+Ipk4_HYs/2310">TS</a>]

00:38:33   150 million people in the u.s. that's [<a href="https://overcast.fm/+Ipk4_HYs/2313">TS</a>]

00:38:35   that's about half the u.s. population [<a href="https://overcast.fm/+Ipk4_HYs/2315">TS</a>]

00:38:36   and it's the majority of like the [<a href="https://overcast.fm/+Ipk4_HYs/2316">TS</a>]

00:38:39   eligible population like if you think [<a href="https://overcast.fm/+Ipk4_HYs/2319">TS</a>]

00:38:41   about a baby's heart on Facebook and I [<a href="https://overcast.fm/+Ipk4_HYs/2321">TS</a>]

00:38:42   think you're not assignable if you're [<a href="https://overcast.fm/+Ipk4_HYs/2322">TS</a>]

00:38:44   not thirteen years old or something but [<a href="https://overcast.fm/+Ipk4_HYs/2324">TS</a>]

00:38:46   Facebook's the victory sort of like [<a href="https://overcast.fm/+Ipk4_HYs/2326">TS</a>]

00:38:48   Microsoft's was they got the biggest [<a href="https://overcast.fm/+Ipk4_HYs/2328">TS</a>]

00:38:50   piece of a just humongous pie and the [<a href="https://overcast.fm/+Ipk4_HYs/2330">TS</a>]

00:38:53   pie is not going to get any bigger [<a href="https://overcast.fm/+Ipk4_HYs/2333">TS</a>]

00:38:54   really you know in the u.s. because once [<a href="https://overcast.fm/+Ipk4_HYs/2334">TS</a>]

00:38:56   you've gotten more once you go over more [<a href="https://overcast.fm/+Ipk4_HYs/2336">TS</a>]

00:38:58   than half of the adult population is on [<a href="https://overcast.fm/+Ipk4_HYs/2338">TS</a>]

00:39:00   Facebook everything else is just you [<a href="https://overcast.fm/+Ipk4_HYs/2340">TS</a>]

00:39:02   know icing on top of that you've won [<a href="https://overcast.fm/+Ipk4_HYs/2342">TS</a>]

00:39:04   more or less I don't think they should [<a href="https://overcast.fm/+Ipk4_HYs/2344">TS</a>]

00:39:05   be afraid there's another kink coming [<a href="https://overcast.fm/+Ipk4_HYs/2345">TS</a>]

00:39:08   but the upshot of all these victories [<a href="https://overcast.fm/+Ipk4_HYs/2348">TS</a>]

00:39:10   here is that the bad things about the [<a href="https://overcast.fm/+Ipk4_HYs/2350">TS</a>]

00:39:13   victors become sort of entrenched aren't [<a href="https://overcast.fm/+Ipk4_HYs/2353">TS</a>]

00:39:16   enshrined in the and it businesses [<a href="https://overcast.fm/+Ipk4_HYs/2356">TS</a>]

00:39:18   themselves so if you think about [<a href="https://overcast.fm/+Ipk4_HYs/2358">TS</a>]

00:39:19   Microsoft like they won the battle for [<a href="https://overcast.fm/+Ipk4_HYs/2359">TS</a>]

00:39:22   the desktop they were everywhere right [<a href="https://overcast.fm/+Ipk4_HYs/2362">TS</a>]

00:39:23   but every bad thing about Microsoft was [<a href="https://overcast.fm/+Ipk4_HYs/2363">TS</a>]

00:39:26   now like made official [<a href="https://overcast.fm/+Ipk4_HYs/2366">TS</a>]

00:39:27   so hey so if they have any problems [<a href="https://overcast.fm/+Ipk4_HYs/2367">TS</a>]

00:39:30   their victim of their own success you [<a href="https://overcast.fm/+Ipk4_HYs/2370">TS</a>]

00:39:32   know so the windows everywhere was their [<a href="https://overcast.fm/+Ipk4_HYs/2372">TS</a>]

00:39:34   strategy and then you know serve them so [<a href="https://overcast.fm/+Ipk4_HYs/2374">TS</a>]

00:39:36   well they got windows to go everywhere [<a href="https://overcast.fm/+Ipk4_HYs/2376">TS</a>]

00:39:38   all right but windows everywhere is not [<a href="https://overcast.fm/+Ipk4_HYs/2378">TS</a>]

00:39:41   a good strategy when the internet comes [<a href="https://overcast.fm/+Ipk4_HYs/2381">TS</a>]

00:39:42   along hmm [<a href="https://overcast.fm/+Ipk4_HYs/2382">TS</a>]

00:39:43   we're gonna make the Internet run on [<a href="https://overcast.fm/+Ipk4_HYs/2383">TS</a>]

00:39:44   Windows and we'll use Windows Server as [<a href="https://overcast.fm/+Ipk4_HYs/2384">TS</a>]

00:39:46   well servers haven't really been our [<a href="https://overcast.fm/+Ipk4_HYs/2386">TS</a>]

00:39:47   strengths and I don't know how come the [<a href="https://overcast.fm/+Ipk4_HYs/2387">TS</a>]

00:39:49   internet really doesn't seem to need [<a href="https://overcast.fm/+Ipk4_HYs/2389">TS</a>]

00:39:50   Windows but no no windows everywhere [<a href="https://overcast.fm/+Ipk4_HYs/2390">TS</a>]

00:39:53   kind of mostly miss the the internet [<a href="https://overcast.fm/+Ipk4_HYs/2393">TS</a>]

00:39:55   revolution there hi and the same thing [<a href="https://overcast.fm/+Ipk4_HYs/2395">TS</a>]

00:39:58   with mobile like mobile that I think [<a href="https://overcast.fm/+Ipk4_HYs/2398">TS</a>]

00:39:59   Mobile is a next big thing well can we [<a href="https://overcast.fm/+Ipk4_HYs/2399">TS</a>]

00:40:01   do Windows [<a href="https://overcast.fm/+Ipk4_HYs/2401">TS</a>]

00:40:02   mobile I guess we can make Windows we [<a href="https://overcast.fm/+Ipk4_HYs/2402">TS</a>]

00:40:03   have Windows on tablets we have Windows [<a href="https://overcast.fm/+Ipk4_HYs/2403">TS</a>]

00:40:05   CE II for consumer electronics but you [<a href="https://overcast.fm/+Ipk4_HYs/2405">TS</a>]

00:40:07   know Windows Mobile C it's right in the [<a href="https://overcast.fm/+Ipk4_HYs/2407">TS</a>]

00:40:09   name Windows Mobile how about about [<a href="https://overcast.fm/+Ipk4_HYs/2409">TS</a>]

00:40:11   Windows Phone no they and it does it's [<a href="https://overcast.fm/+Ipk4_HYs/2411">TS</a>]

00:40:14   not even a technology thing it's just a [<a href="https://overcast.fm/+Ipk4_HYs/2414">TS</a>]

00:40:15   mindset where like they're their [<a href="https://overcast.fm/+Ipk4_HYs/2415">TS</a>]

00:40:18   platforms that they built it serve them [<a href="https://overcast.fm/+Ipk4_HYs/2418">TS</a>]

00:40:19   so well the windows API win32 getting [<a href="https://overcast.fm/+Ipk4_HYs/2419">TS</a>]

00:40:22   all those developers and everything like [<a href="https://overcast.fm/+Ipk4_HYs/2422">TS</a>]

00:40:23   that it just they couldn't apply that [<a href="https://overcast.fm/+Ipk4_HYs/2423">TS</a>]

00:40:25   same stuff to the mobile space as well [<a href="https://overcast.fm/+Ipk4_HYs/2425">TS</a>]

00:40:27   and you know they just couldn't get over [<a href="https://overcast.fm/+Ipk4_HYs/2427">TS</a>]

00:40:31   the hump maybe they will in the mobile [<a href="https://overcast.fm/+Ipk4_HYs/2431">TS</a>]

00:40:32   and Windows Phone we'll see how that [<a href="https://overcast.fm/+Ipk4_HYs/2432">TS</a>]

00:40:33   turns out but so far it's not going that [<a href="https://overcast.fm/+Ipk4_HYs/2433">TS</a>]

00:40:35   well and also their enterprise [<a href="https://overcast.fm/+Ipk4_HYs/2435">TS</a>]

00:40:36   entanglements like so I like to call [<a href="https://overcast.fm/+Ipk4_HYs/2436">TS</a>]

00:40:38   when you when you have lots of demanding [<a href="https://overcast.fm/+Ipk4_HYs/2438">TS</a>]

00:40:40   customers like all these companies that [<a href="https://overcast.fm/+Ipk4_HYs/2440">TS</a>]

00:40:41   have Windows PCs on their desks they [<a href="https://overcast.fm/+Ipk4_HYs/2441">TS</a>]

00:40:43   dictate to Microsoft more or less that [<a href="https://overcast.fm/+Ipk4_HYs/2443">TS</a>]

00:40:44   you know you can't change too much too [<a href="https://overcast.fm/+Ipk4_HYs/2444">TS</a>]

00:40:46   fast hmm and sometimes changing too much [<a href="https://overcast.fm/+Ipk4_HYs/2446">TS</a>]

00:40:48   too fast is what you need to do to get [<a href="https://overcast.fm/+Ipk4_HYs/2448">TS</a>]

00:40:50   on to the next big thing so this is a [<a href="https://overcast.fm/+Ipk4_HYs/2450">TS</a>]

00:40:52   fit you know Microsoft became ossified [<a href="https://overcast.fm/+Ipk4_HYs/2452">TS</a>]

00:40:53   and it's in its desktop victory state [<a href="https://overcast.fm/+Ipk4_HYs/2453">TS</a>]

00:40:57   now in Facebook's case this is another [<a href="https://overcast.fm/+Ipk4_HYs/2457">TS</a>]

00:41:02   complaint that you'd hear from nerds [<a href="https://overcast.fm/+Ipk4_HYs/2462">TS</a>]

00:41:03   about Facebook is that is that it's too [<a href="https://overcast.fm/+Ipk4_HYs/2463">TS</a>]

00:41:05   insular that it's not really a [<a href="https://overcast.fm/+Ipk4_HYs/2465">TS</a>]

00:41:06   participant in the web you know what I [<a href="https://overcast.fm/+Ipk4_HYs/2466">TS</a>]

00:41:08   mean it's kind of like an AOL where like [<a href="https://overcast.fm/+Ipk4_HYs/2468">TS</a>]

00:41:09   you go into Facebook and when you're in [<a href="https://overcast.fm/+Ipk4_HYs/2469">TS</a>]

00:41:11   Facebook there's a bunch of stuff in [<a href="https://overcast.fm/+Ipk4_HYs/2471">TS</a>]

00:41:13   that world but the outside web is a [<a href="https://overcast.fm/+Ipk4_HYs/2473">TS</a>]

00:41:16   foreign thing so you don't see lots of [<a href="https://overcast.fm/+Ipk4_HYs/2476">TS</a>]

00:41:17   deep links into Facebook right because [<a href="https://overcast.fm/+Ipk4_HYs/2477">TS</a>]

00:41:19   you can't see this person's page unless [<a href="https://overcast.fm/+Ipk4_HYs/2479">TS</a>]

00:41:20   you're a friend of them so why bother [<a href="https://overcast.fm/+Ipk4_HYs/2480">TS</a>]

00:41:21   giving a link it's like a separate thing [<a href="https://overcast.fm/+Ipk4_HYs/2481">TS</a>]

00:41:24   it's kind of like going into AOL where [<a href="https://overcast.fm/+Ipk4_HYs/2484">TS</a>]

00:41:26   you log in day oh well this is world of [<a href="https://overcast.fm/+Ipk4_HYs/2486">TS</a>]

00:41:27   keywords and these special things and [<a href="https://overcast.fm/+Ipk4_HYs/2487">TS</a>]

00:41:29   whatever they're doing and then there's [<a href="https://overcast.fm/+Ipk4_HYs/2489">TS</a>]

00:41:30   the outside web well in the web itself [<a href="https://overcast.fm/+Ipk4_HYs/2490">TS</a>]

00:41:32   there's the web and then there's [<a href="https://overcast.fm/+Ipk4_HYs/2492">TS</a>]

00:41:33   Facebook which is other little island [<a href="https://overcast.fm/+Ipk4_HYs/2493">TS</a>]

00:41:34   that you're going into all right I don't [<a href="https://overcast.fm/+Ipk4_HYs/2494">TS</a>]

00:41:38   know if that's going to be a long-term [<a href="https://overcast.fm/+Ipk4_HYs/2498">TS</a>]

00:41:40   problem so far it hasn't but it [<a href="https://overcast.fm/+Ipk4_HYs/2500">TS</a>]

00:41:42   definitely sort of defines what they're [<a href="https://overcast.fm/+Ipk4_HYs/2502">TS</a>]

00:41:43   doing you know like that's what Facebook [<a href="https://overcast.fm/+Ipk4_HYs/2503">TS</a>]

00:41:46   is like and if that ever becomes a real [<a href="https://overcast.fm/+Ipk4_HYs/2506">TS</a>]

00:41:48   problem for them I'm not sure they can [<a href="https://overcast.fm/+Ipk4_HYs/2508">TS</a>]

00:41:50   turn turn that ship fast enough to say [<a href="https://overcast.fm/+Ipk4_HYs/2510">TS</a>]

00:41:52   no no seriously we're a good web citizen [<a href="https://overcast.fm/+Ipk4_HYs/2512">TS</a>]

00:41:54   we have you know permanent URLs and [<a href="https://overcast.fm/+Ipk4_HYs/2514">TS</a>]

00:41:56   everything you know your data is not [<a href="https://overcast.fm/+Ipk4_HYs/2516">TS</a>]

00:41:58   just our data it's your data and you can [<a href="https://overcast.fm/+Ipk4_HYs/2518">TS</a>]

00:42:00   see your Facebook comment anywhere for [<a href="https://overcast.fm/+Ipk4_HYs/2520">TS</a>]

00:42:02   forever and you can search on it and so [<a href="https://overcast.fm/+Ipk4_HYs/2522">TS</a>]

00:42:03   on and so forth versus once you're [<a href="https://overcast.fm/+Ipk4_HYs/2523">TS</a>]

00:42:05   inside our walled garden you just do [<a href="https://overcast.fm/+Ipk4_HYs/2525">TS</a>]

00:42:07   whatever you do and we own all your data [<a href="https://overcast.fm/+Ipk4_HYs/2527">TS</a>]

00:42:08   hmm and and you can't get to it from the [<a href="https://overcast.fm/+Ipk4_HYs/2528">TS</a>]

00:42:10   outside and the other thing is that [<a href="https://overcast.fm/+Ipk4_HYs/2530">TS</a>]

00:42:13   they're free so we've got the same [<a href="https://overcast.fm/+Ipk4_HYs/2533">TS</a>]

00:42:14   situation as Google where the users [<a href="https://overcast.fm/+Ipk4_HYs/2534">TS</a>]

00:42:16   the product there and they're selling [<a href="https://overcast.fm/+Ipk4_HYs/2536">TS</a>]

00:42:17   they're making money somehow but it's [<a href="https://overcast.fm/+Ipk4_HYs/2537">TS</a>]

00:42:18   not from the users people aren't paying [<a href="https://overcast.fm/+Ipk4_HYs/2538">TS</a>]

00:42:20   to use Facebook and again so far that [<a href="https://overcast.fm/+Ipk4_HYs/2540">TS</a>]

00:42:21   hasn't been a problem for online things [<a href="https://overcast.fm/+Ipk4_HYs/2541">TS</a>]

00:42:23   in fact that seems to be the only way to [<a href="https://overcast.fm/+Ipk4_HYs/2543">TS</a>]

00:42:24   go from mass-market online things but if [<a href="https://overcast.fm/+Ipk4_HYs/2544">TS</a>]

00:42:26   it does become a problem they're going [<a href="https://overcast.fm/+Ipk4_HYs/2546">TS</a>]

00:42:29   to be in the same situation as Google [<a href="https://overcast.fm/+Ipk4_HYs/2549">TS</a>]

00:42:30   where their their customers are not the [<a href="https://overcast.fm/+Ipk4_HYs/2550">TS</a>]

00:42:33   customers and if someone figures out how [<a href="https://overcast.fm/+Ipk4_HYs/2553">TS</a>]

00:42:35   to make the customers the customers [<a href="https://overcast.fm/+Ipk4_HYs/2555">TS</a>]

00:42:37   they're vulnerable to that now what does [<a href="https://overcast.fm/+Ipk4_HYs/2557">TS</a>]

00:42:40   Facebook vulnerable to they vulnerable [<a href="https://overcast.fm/+Ipk4_HYs/2560">TS</a>]

00:42:42   to a Netscape type of situation like [<a href="https://overcast.fm/+Ipk4_HYs/2562">TS</a>]

00:42:44   Netscape came along and Microsoft [<a href="https://overcast.fm/+Ipk4_HYs/2564">TS</a>]

00:42:45   freaked out and had that internet tidal [<a href="https://overcast.fm/+Ipk4_HYs/2565">TS</a>]

00:42:46   wave memo and all sorts stuff yeah and [<a href="https://overcast.fm/+Ipk4_HYs/2566">TS</a>]

00:42:48   and they put down Netscape you know they [<a href="https://overcast.fm/+Ipk4_HYs/2568">TS</a>]

00:42:50   they think they put it out of its misery [<a href="https://overcast.fm/+Ipk4_HYs/2570">TS</a>]

00:42:52   they rose to that challenge that you [<a href="https://overcast.fm/+Ipk4_HYs/2572">TS</a>]

00:42:54   know panic scrambled and then they got [<a href="https://overcast.fm/+Ipk4_HYs/2574">TS</a>]

00:42:56   rid of Netscape more or less Internet [<a href="https://overcast.fm/+Ipk4_HYs/2576">TS</a>]

00:42:58   Explorer triumph right so maybe Facebook [<a href="https://overcast.fm/+Ipk4_HYs/2578">TS</a>]

00:43:00   and can fight off some challengers like [<a href="https://overcast.fm/+Ipk4_HYs/2580">TS</a>]

00:43:02   that but eventually you know they get [<a href="https://overcast.fm/+Ipk4_HYs/2582">TS</a>]

00:43:05   you right so when Google came along [<a href="https://overcast.fm/+Ipk4_HYs/2585">TS</a>]

00:43:07   Microsoft really had no answer to that [<a href="https://overcast.fm/+Ipk4_HYs/2587">TS</a>]

00:43:09   all right and when Facebook faces it's [<a href="https://overcast.fm/+Ipk4_HYs/2589">TS</a>]

00:43:11   Google maybe when it faces its Netscape [<a href="https://overcast.fm/+Ipk4_HYs/2591">TS</a>]

00:43:14   it might be able to to be nimble about [<a href="https://overcast.fm/+Ipk4_HYs/2594">TS</a>]

00:43:16   it but when it faces its Google perhaps [<a href="https://overcast.fm/+Ipk4_HYs/2596">TS</a>]

00:43:17   not [<a href="https://overcast.fm/+Ipk4_HYs/2597">TS</a>]

00:43:18   and that's basically like I had the boil [<a href="https://overcast.fm/+Ipk4_HYs/2598">TS</a>]

00:43:21   down I would say that Facebook just [<a href="https://overcast.fm/+Ipk4_HYs/2601">TS</a>]

00:43:22   doesn't seem nimble all right it seems [<a href="https://overcast.fm/+Ipk4_HYs/2602">TS</a>]

00:43:25   even less nimble than Microsoft was [<a href="https://overcast.fm/+Ipk4_HYs/2605">TS</a>]

00:43:26   because Microsoft for all of its [<a href="https://overcast.fm/+Ipk4_HYs/2606">TS</a>]

00:43:28   problems was willing to at least try to [<a href="https://overcast.fm/+Ipk4_HYs/2608">TS</a>]

00:43:31   do what it takes when the internet came [<a href="https://overcast.fm/+Ipk4_HYs/2611">TS</a>]

00:43:33   along they tried to turn the whole [<a href="https://overcast.fm/+Ipk4_HYs/2613">TS</a>]

00:43:34   company as fast as they could and again [<a href="https://overcast.fm/+Ipk4_HYs/2614">TS</a>]

00:43:35   a reasonable job of it and the same [<a href="https://overcast.fm/+Ipk4_HYs/2615">TS</a>]

00:43:37   thing with mobile they're trying to do [<a href="https://overcast.fm/+Ipk4_HYs/2617">TS</a>]

00:43:39   that now and I did like Facebook you see [<a href="https://overcast.fm/+Ipk4_HYs/2619">TS</a>]

00:43:42   all these complaints about Facebook but [<a href="https://overcast.fm/+Ipk4_HYs/2622">TS</a>]

00:43:44   they don't seem to change direction in [<a href="https://overcast.fm/+Ipk4_HYs/2624">TS</a>]

00:43:46   response to the complaints maybe the [<a href="https://overcast.fm/+Ipk4_HYs/2626">TS</a>]

00:43:47   thing they don't have - maybe they going [<a href="https://overcast.fm/+Ipk4_HYs/2627">TS</a>]

00:43:48   in the right direction already but they [<a href="https://overcast.fm/+Ipk4_HYs/2628">TS</a>]

00:43:49   just don't seem like if they had any [<a href="https://overcast.fm/+Ipk4_HYs/2629">TS</a>]

00:43:52   sort of serious challenger they would be [<a href="https://overcast.fm/+Ipk4_HYs/2632">TS</a>]

00:43:54   able to change direction now just like [<a href="https://overcast.fm/+Ipk4_HYs/2634">TS</a>]

00:43:55   Microsoft there was no one was going to [<a href="https://overcast.fm/+Ipk4_HYs/2635">TS</a>]

00:43:57   dethrone Microsoft from the desktop [<a href="https://overcast.fm/+Ipk4_HYs/2637">TS</a>]

00:43:58   right but that wasn't the challenge that [<a href="https://overcast.fm/+Ipk4_HYs/2638">TS</a>]

00:44:02   it had to be worded it had to be worried [<a href="https://overcast.fm/+Ipk4_HYs/2642">TS</a>]

00:44:03   about when it didn't matter that you [<a href="https://overcast.fm/+Ipk4_HYs/2643">TS</a>]

00:44:04   owned the desktop and then what do you [<a href="https://overcast.fm/+Ipk4_HYs/2644">TS</a>]

00:44:05   do so eventually this is this this is [<a href="https://overcast.fm/+Ipk4_HYs/2645">TS</a>]

00:44:08   the proper haps the weakest complained [<a href="https://overcast.fm/+Ipk4_HYs/2648">TS</a>]

00:44:10   about any couple maybe until the next [<a href="https://overcast.fm/+Ipk4_HYs/2650">TS</a>]

00:44:11   one eventually Facebook will say we are [<a href="https://overcast.fm/+Ipk4_HYs/2651">TS</a>]

00:44:13   the victors of social networking but [<a href="https://overcast.fm/+Ipk4_HYs/2653">TS</a>]

00:44:14   then social networking won't matter in [<a href="https://overcast.fm/+Ipk4_HYs/2654">TS</a>]

00:44:16   something else will Twitter kind of [<a href="https://overcast.fm/+Ipk4_HYs/2656">TS</a>]

00:44:18   looks a little bit like a Netscape to me [<a href="https://overcast.fm/+Ipk4_HYs/2658">TS</a>]

00:44:20   or there like a challenger to Facebook [<a href="https://overcast.fm/+Ipk4_HYs/2660">TS</a>]

00:44:24   because they're a different thing but [<a href="https://overcast.fm/+Ipk4_HYs/2664">TS</a>]

00:44:25   they're they're not playing the same [<a href="https://overcast.fm/+Ipk4_HYs/2665">TS</a>]

00:44:26   game as Facebook all right [<a href="https://overcast.fm/+Ipk4_HYs/2666">TS</a>]

00:44:28   maybe they are Google too I [<a href="https://overcast.fm/+Ipk4_HYs/2668">TS</a>]

00:44:30   so far I think Facebook tried to buy [<a href="https://overcast.fm/+Ipk4_HYs/2670">TS</a>]

00:44:32   them once but so far twitter hasn't been [<a href="https://overcast.fm/+Ipk4_HYs/2672">TS</a>]

00:44:34   a problem but when when when Facebook's [<a href="https://overcast.fm/+Ipk4_HYs/2674">TS</a>]

00:44:36   Google does come along I have little [<a href="https://overcast.fm/+Ipk4_HYs/2676">TS</a>]

00:44:38   faith that the company is going to be [<a href="https://overcast.fm/+Ipk4_HYs/2678">TS</a>]

00:44:39   nimble enough to turn their little [<a href="https://overcast.fm/+Ipk4_HYs/2679">TS</a>]

00:44:41   walled garden everything is free [<a href="https://overcast.fm/+Ipk4_HYs/2681">TS</a>]

00:44:43   advertisers pay us to get access to our [<a href="https://overcast.fm/+Ipk4_HYs/2683">TS</a>]

00:44:45   users information business model is [<a href="https://overcast.fm/+Ipk4_HYs/2685">TS</a>]

00:44:47   going to survive so that's Facebook [<a href="https://overcast.fm/+Ipk4_HYs/2687">TS</a>]

00:44:53   already problem until how long will that [<a href="https://overcast.fm/+Ipk4_HYs/2693">TS</a>]

00:44:55   take [<a href="https://overcast.fm/+Ipk4_HYs/2695">TS</a>]

00:44:55   I don't know it's like Microsoft had [<a href="https://overcast.fm/+Ipk4_HYs/2695">TS</a>]

00:44:59   quite a rain didn't they it was like you [<a href="https://overcast.fm/+Ipk4_HYs/2699">TS</a>]

00:45:00   know 10 years a long time right so long [<a href="https://overcast.fm/+Ipk4_HYs/2700">TS</a>]

00:45:03   so long that it was almost unimaginable [<a href="https://overcast.fm/+Ipk4_HYs/2703">TS</a>]

00:45:05   that they wouldn't be where they are [<a href="https://overcast.fm/+Ipk4_HYs/2705">TS</a>]

00:45:08   yeah and that's that's the network [<a href="https://overcast.fm/+Ipk4_HYs/2708">TS</a>]

00:45:10   effect like when you build up that many [<a href="https://overcast.fm/+Ipk4_HYs/2710">TS</a>]

00:45:11   people when the majority of eligible [<a href="https://overcast.fm/+Ipk4_HYs/2711">TS</a>]

00:45:13   people in the United States are using [<a href="https://overcast.fm/+Ipk4_HYs/2713">TS</a>]

00:45:15   your service no challenge was going to [<a href="https://overcast.fm/+Ipk4_HYs/2715">TS</a>]

00:45:17   come from behind right it swamp you in [<a href="https://overcast.fm/+Ipk4_HYs/2717">TS</a>]

00:45:20   some massive victory what's going to [<a href="https://overcast.fm/+Ipk4_HYs/2720">TS</a>]

00:45:21   happen is that your victory will not [<a href="https://overcast.fm/+Ipk4_HYs/2721">TS</a>]

00:45:23   will become less important and that the [<a href="https://overcast.fm/+Ipk4_HYs/2723">TS</a>]

00:45:25   game will change and the game will be [<a href="https://overcast.fm/+Ipk4_HYs/2725">TS</a>]

00:45:27   someplace else and no one will care that [<a href="https://overcast.fm/+Ipk4_HYs/2727">TS</a>]

00:45:29   everyone is on Facebook right so I think [<a href="https://overcast.fm/+Ipk4_HYs/2729">TS</a>]

00:45:32   that's what will happen some someone [<a href="https://overcast.fm/+Ipk4_HYs/2732">TS</a>]

00:45:34   will eventually come up with something [<a href="https://overcast.fm/+Ipk4_HYs/2734">TS</a>]

00:45:36   that's better than Facebook enough and [<a href="https://overcast.fm/+Ipk4_HYs/2736">TS</a>]

00:45:38   different enough that people start using [<a href="https://overcast.fm/+Ipk4_HYs/2738">TS</a>]

00:45:40   that and just slowly realize that [<a href="https://overcast.fm/+Ipk4_HYs/2740">TS</a>]

00:45:42   they've stopped using Facebook because [<a href="https://overcast.fm/+Ipk4_HYs/2742">TS</a>]

00:45:43   they're using this new thing but that [<a href="https://overcast.fm/+Ipk4_HYs/2743">TS</a>]

00:45:45   could be a while now the third one you [<a href="https://overcast.fm/+Ipk4_HYs/2745">TS</a>]

00:45:49   didn't say in the last episode what the [<a href="https://overcast.fm/+Ipk4_HYs/2749">TS</a>]

00:45:51   third company was now I know what it is [<a href="https://overcast.fm/+Ipk4_HYs/2751">TS</a>]

00:45:55   because it's in the notes and we sort of [<a href="https://overcast.fm/+Ipk4_HYs/2755">TS</a>]

00:45:57   talked about it but we a bunch of people [<a href="https://overcast.fm/+Ipk4_HYs/2757">TS</a>]

00:46:02   we're trying to guess they were sort of [<a href="https://overcast.fm/+Ipk4_HYs/2762">TS</a>]

00:46:03   guessing and a very few people actually [<a href="https://overcast.fm/+Ipk4_HYs/2763">TS</a>]

00:46:07   identified what it is it's been a [<a href="https://overcast.fm/+Ipk4_HYs/2767">TS</a>]

00:46:09   mystery for at leat for a week if not [<a href="https://overcast.fm/+Ipk4_HYs/2769">TS</a>]

00:46:11   more for people what is the third [<a href="https://overcast.fm/+Ipk4_HYs/2771">TS</a>]

00:46:15   company and before you say it let's say [<a href="https://overcast.fm/+Ipk4_HYs/2775">TS</a>]

00:46:18   thanks to world view this is a new and [<a href="https://overcast.fm/+Ipk4_HYs/2778">TS</a>]

00:46:19   totally addictive take on email [<a href="https://overcast.fm/+Ipk4_HYs/2779">TS</a>]

00:46:21   reporting from campaign monitor [<a href="https://overcast.fm/+Ipk4_HYs/2781">TS</a>]

00:46:23   basically when you send a newsletter [<a href="https://overcast.fm/+Ipk4_HYs/2783">TS</a>]

00:46:25   they will show you on a map in real-time [<a href="https://overcast.fm/+Ipk4_HYs/2785">TS</a>]

00:46:29   whenever somebody opens it when they [<a href="https://overcast.fm/+Ipk4_HYs/2789">TS</a>]

00:46:31   click on a link when they forward it to [<a href="https://overcast.fm/+Ipk4_HYs/2791">TS</a>]

00:46:33   a buddy okay but get this they also show [<a href="https://overcast.fm/+Ipk4_HYs/2793">TS</a>]

00:46:36   you who is liking your email on Facebook [<a href="https://overcast.fm/+Ipk4_HYs/2796">TS</a>]

00:46:39   perfect to mention there but also on [<a href="https://overcast.fm/+Ipk4_HYs/2799">TS</a>]

00:46:41   Twitter [<a href="https://overcast.fm/+Ipk4_HYs/2801">TS</a>]

00:46:42   and again on a map the moment that it [<a href="https://overcast.fm/+Ipk4_HYs/2802">TS</a>]

00:46:45   happens exact moment that it happens a [<a href="https://overcast.fm/+Ipk4_HYs/2805">TS</a>]

00:46:47   moment somebody mentions it clicks it [<a href="https://overcast.fm/+Ipk4_HYs/2807">TS</a>]

00:46:49   links it forwards it whatever you see [<a href="https://overcast.fm/+Ipk4_HYs/2809">TS</a>]

00:46:52   this on a map and here's the best part [<a href="https://overcast.fm/+Ipk4_HYs/2812">TS</a>]

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00:47:03   cool [<a href="https://overcast.fm/+Ipk4_HYs/2823">TS</a>]

00:47:04   all right company number three you know [<a href="https://overcast.fm/+Ipk4_HYs/2824">TS</a>]

00:47:08   I was surprised anybody in the chatroom [<a href="https://overcast.fm/+Ipk4_HYs/2828">TS</a>]

00:47:11   now wanna want to throw out what they [<a href="https://overcast.fm/+Ipk4_HYs/2831">TS</a>]

00:47:13   think it is cuz this is gonna surprise I [<a href="https://overcast.fm/+Ipk4_HYs/2833">TS</a>]

00:47:14   think it's going to surprise a lot of [<a href="https://overcast.fm/+Ipk4_HYs/2834">TS</a>]

00:47:15   people I like seeing people's guesses [<a href="https://overcast.fm/+Ipk4_HYs/2835">TS</a>]

00:47:17   because it gave me new ideas for other [<a href="https://overcast.fm/+Ipk4_HYs/2837">TS</a>]

00:47:19   companies and think about one of my [<a href="https://overcast.fm/+Ipk4_HYs/2839">TS</a>]

00:47:20   favorites was Dropbox like that's that's [<a href="https://overcast.fm/+Ipk4_HYs/2840">TS</a>]

00:47:23   that's the thing that interested me you [<a href="https://overcast.fm/+Ipk4_HYs/2843">TS</a>]

00:47:24   can you throw out a company and then I [<a href="https://overcast.fm/+Ipk4_HYs/2844">TS</a>]

00:47:26   can't think of anything bad about them [<a href="https://overcast.fm/+Ipk4_HYs/2846">TS</a>]

00:47:27   all right Dropbox I had to think a [<a href="https://overcast.fm/+Ipk4_HYs/2847">TS</a>]

00:47:30   little while but we're not taught this [<a href="https://overcast.fm/+Ipk4_HYs/2850">TS</a>]

00:47:31   Dropbox is not the company no a bunch of [<a href="https://overcast.fm/+Ipk4_HYs/2851">TS</a>]

00:47:33   people are saying Amazon and Twitter and [<a href="https://overcast.fm/+Ipk4_HYs/2853">TS</a>]

00:47:35   you know Microsoft's hard to think about [<a href="https://overcast.fm/+Ipk4_HYs/2855">TS</a>]

00:47:37   things that are bad about Microsoft here [<a href="https://overcast.fm/+Ipk4_HYs/2857">TS</a>]

00:47:39   that's not that's not a challenge this [<a href="https://overcast.fm/+Ipk4_HYs/2859">TS</a>]

00:47:42   is this is the kind of thing people who [<a href="https://overcast.fm/+Ipk4_HYs/2862">TS</a>]

00:47:44   hear what you're about to say are likely [<a href="https://overcast.fm/+Ipk4_HYs/2864">TS</a>]

00:47:46   gonna just turn the show off because [<a href="https://overcast.fm/+Ipk4_HYs/2866">TS</a>]

00:47:48   you're hitting you're hitting in it and [<a href="https://overcast.fm/+Ipk4_HYs/2868">TS</a>]

00:47:50   we're never turn the show off because [<a href="https://overcast.fm/+Ipk4_HYs/2870">TS</a>]

00:47:51   they want their ideas challenged this [<a href="https://overcast.fm/+Ipk4_HYs/2871">TS</a>]

00:47:54   company is the sole the very backbone of [<a href="https://overcast.fm/+Ipk4_HYs/2874">TS</a>]

00:47:57   uh of America Zappos out that's a good [<a href="https://overcast.fm/+Ipk4_HYs/2877">TS</a>]

00:48:03   one Zappos is a good guess I'm not in [<a href="https://overcast.fm/+Ipk4_HYs/2883">TS</a>]

00:48:05   Zappos but everyone seems to love it I [<a href="https://overcast.fm/+Ipk4_HYs/2885">TS</a>]

00:48:06   don't think I've ever even bought [<a href="https://overcast.fm/+Ipk4_HYs/2886">TS</a>]

00:48:07   anything from it so far in the chat room [<a href="https://overcast.fm/+Ipk4_HYs/2887">TS</a>]

00:48:08   nobody who's gone to get let's let's [<a href="https://overcast.fm/+Ipk4_HYs/2888">TS</a>]

00:48:10   let's uh let's lower that the hatchet [<a href="https://overcast.fm/+Ipk4_HYs/2890">TS</a>]

00:48:13   let's let him have right so this this is [<a href="https://overcast.fm/+Ipk4_HYs/2893">TS</a>]

00:48:16   the biggest challenge and company that [<a href="https://overcast.fm/+Ipk4_HYs/2896">TS</a>]

00:48:18   you can think of something what what's [<a href="https://overcast.fm/+Ipk4_HYs/2898">TS</a>]

00:48:20   the what's wrong with this company [<a href="https://overcast.fm/+Ipk4_HYs/2900">TS</a>]

00:48:21   nothing just answer me his pics are no [<a href="https://overcast.fm/+Ipk4_HYs/2901">TS</a>]

00:48:25   have you ever heard nothing's wrong with [<a href="https://overcast.fm/+Ipk4_HYs/2905">TS</a>]

00:48:27   Big Show are ever had anyone say [<a href="https://overcast.fm/+Ipk4_HYs/2907">TS</a>]

00:48:29   anything bad about fix on the this [<a href="https://overcast.fm/+Ipk4_HYs/2909">TS</a>]

00:48:31   company is the heart and soul of [<a href="https://overcast.fm/+Ipk4_HYs/2911">TS</a>]

00:48:32   everything that's right with America [<a href="https://overcast.fm/+Ipk4_HYs/2912">TS</a>]

00:48:36   there's nothing wrong with them how dare [<a href="https://overcast.fm/+Ipk4_HYs/2916">TS</a>]

00:48:38   you [<a href="https://overcast.fm/+Ipk4_HYs/2918">TS</a>]

00:48:38   and it's another Steve Jobs company [<a href="https://overcast.fm/+Ipk4_HYs/2918">TS</a>]

00:48:40   right now think about Apple this you [<a href="https://overcast.fm/+Ipk4_HYs/2920">TS</a>]

00:48:42   have no problem finding people who can [<a href="https://overcast.fm/+Ipk4_HYs/2922">TS</a>]

00:48:44   say something that's wrong about Apple [<a href="https://overcast.fm/+Ipk4_HYs/2924">TS</a>]

00:48:45   right it's Steve Jobs baby you know but [<a href="https://overcast.fm/+Ipk4_HYs/2925">TS</a>]

00:48:48   you can find it's too can throw a rock [<a href="https://overcast.fm/+Ipk4_HYs/2928">TS</a>]

00:48:50   on the internet without somebody that [<a href="https://overcast.fm/+Ipk4_HYs/2930">TS</a>]

00:48:51   hates Apple but then look at this other [<a href="https://overcast.fm/+Ipk4_HYs/2931">TS</a>]

00:48:52   company Pixar can you find anybody who [<a href="https://overcast.fm/+Ipk4_HYs/2932">TS</a>]

00:48:54   has ever said anything bad about pixel [<a href="https://overcast.fm/+Ipk4_HYs/2934">TS</a>]

00:48:56   and they're sure it's not because I [<a href="https://overcast.fm/+Ipk4_HYs/2936">TS</a>]

00:48:58   haven't try but here here John I'll tell [<a href="https://overcast.fm/+Ipk4_HYs/2938">TS</a>]

00:49:00   you something bad about Pixar this is [<a href="https://overcast.fm/+Ipk4_HYs/2940">TS</a>]

00:49:01   horrible this is something they should [<a href="https://overcast.fm/+Ipk4_HYs/2941">TS</a>]

00:49:02   be totally ashamed of is that the [<a href="https://overcast.fm/+Ipk4_HYs/2942">TS</a>]

00:49:05   graphics in Toy Story 1 weren't as good [<a href="https://overcast.fm/+Ipk4_HYs/2945">TS</a>]

00:49:07   as they weren't oyster 2 and the ones in [<a href="https://overcast.fm/+Ipk4_HYs/2947">TS</a>]

00:49:09   Toy Story 2 weren't as good as the [<a href="https://overcast.fm/+Ipk4_HYs/2949">TS</a>]

00:49:11   graphics in Toy Story 3 I'm a shame on [<a href="https://overcast.fm/+Ipk4_HYs/2951">TS</a>]

00:49:13   the horrible company can you believe [<a href="https://overcast.fm/+Ipk4_HYs/2953">TS</a>]

00:49:14   that yeah that's the type of stuff you [<a href="https://overcast.fm/+Ipk4_HYs/2954">TS</a>]

00:49:16   can only you can only variables that and [<a href="https://overcast.fm/+Ipk4_HYs/2956">TS</a>]

00:49:19   this this is oh yeah I didn't come at [<a href="https://overcast.fm/+Ipk4_HYs/2959">TS</a>]

00:49:21   this as a I'm trying to think of a [<a href="https://overcast.fm/+Ipk4_HYs/2961">TS</a>]

00:49:23   company that is so good that I can't [<a href="https://overcast.fm/+Ipk4_HYs/2963">TS</a>]

00:49:25   think of anything wrong with it this [<a href="https://overcast.fm/+Ipk4_HYs/2965">TS</a>]

00:49:26   came to me in the opposite direction as [<a href="https://overcast.fm/+Ipk4_HYs/2966">TS</a>]

00:49:27   things always do I was I forget what I [<a href="https://overcast.fm/+Ipk4_HYs/2967">TS</a>]

00:49:29   was thinking about I saw I saw a tweet [<a href="https://overcast.fm/+Ipk4_HYs/2969">TS</a>]

00:49:31   and it made me think about Pixar and it [<a href="https://overcast.fm/+Ipk4_HYs/2971">TS</a>]

00:49:34   made me realize that that they have a [<a href="https://overcast.fm/+Ipk4_HYs/2974">TS</a>]

00:49:36   weakness [<a href="https://overcast.fm/+Ipk4_HYs/2976">TS</a>]

00:49:36   we're just shocking because every other [<a href="https://overcast.fm/+Ipk4_HYs/2976">TS</a>]

00:49:38   thought I've ever had about Pixar was [<a href="https://overcast.fm/+Ipk4_HYs/2978">TS</a>]

00:49:40   the how wonderful they are now perfectly [<a href="https://overcast.fm/+Ipk4_HYs/2980">TS</a>]

00:49:41   alright so again this is not trying to [<a href="https://overcast.fm/+Ipk4_HYs/2981">TS</a>]

00:49:44   say that the Pixar is a horrible company [<a href="https://overcast.fm/+Ipk4_HYs/2984">TS</a>]

00:49:46   Pixar is perhaps the best company in the [<a href="https://overcast.fm/+Ipk4_HYs/2986">TS</a>]

00:49:47   entire universe so would why which is [<a href="https://overcast.fm/+Ipk4_HYs/2987">TS</a>]

00:49:50   why what's wrong with them you think of [<a href="https://overcast.fm/+Ipk4_HYs/2990">TS</a>]

00:49:52   one thing that's wrong trying to think [<a href="https://overcast.fm/+Ipk4_HYs/2992">TS</a>]

00:49:53   of what you're gonna I'm trying to think [<a href="https://overcast.fm/+Ipk4_HYs/2993">TS</a>]

00:49:55   of what you're gonna say yeah it's and [<a href="https://overcast.fm/+Ipk4_HYs/2995">TS</a>]

00:49:57   again like my facebook one was weak it's [<a href="https://overcast.fm/+Ipk4_HYs/2997">TS</a>]

00:49:58   like oh they'll be so dominant it that [<a href="https://overcast.fm/+Ipk4_HYs/2998">TS</a>]

00:50:01   eventually they'll miss the next big [<a href="https://overcast.fm/+Ipk4_HYs/3001">TS</a>]

00:50:02   thing like that's pretty weak already ah [<a href="https://overcast.fm/+Ipk4_HYs/3002">TS</a>]

00:50:04   this may be even weaker and less [<a href="https://overcast.fm/+Ipk4_HYs/3004">TS</a>]

00:50:07   convinced are you going to say that it's [<a href="https://overcast.fm/+Ipk4_HYs/3007">TS</a>]

00:50:08   because they and people in the chat room [<a href="https://overcast.fm/+Ipk4_HYs/3008">TS</a>]

00:50:10   are this wasn't the one thing I had [<a href="https://overcast.fm/+Ipk4_HYs/3010">TS</a>]

00:50:11   thought of and this is what people in [<a href="https://overcast.fm/+Ipk4_HYs/3011">TS</a>]

00:50:13   the chat room are saying is it because [<a href="https://overcast.fm/+Ipk4_HYs/3013">TS</a>]

00:50:15   of their I guess Disney owns them or [<a href="https://overcast.fm/+Ipk4_HYs/3015">TS</a>]

00:50:18   their relationship with Disney is that [<a href="https://overcast.fm/+Ipk4_HYs/3018">TS</a>]

00:50:20   it that's a good guess actually because [<a href="https://overcast.fm/+Ipk4_HYs/3020">TS</a>]

00:50:22   that's the fear of like you know when [<a href="https://overcast.fm/+Ipk4_HYs/3022">TS</a>]

00:50:24   Disney takes over they'll do make bad [<a href="https://overcast.fm/+Ipk4_HYs/3024">TS</a>]

00:50:25   decisions but I think it was kind of a [<a href="https://overcast.fm/+Ipk4_HYs/3025">TS</a>]

00:50:27   reverse takeover where a Pixar Pixar [<a href="https://overcast.fm/+Ipk4_HYs/3027">TS</a>]

00:50:28   took over Disney animation sure does [<a href="https://overcast.fm/+Ipk4_HYs/3028">TS</a>]

00:50:30   seem like it for kind of like next you [<a href="https://overcast.fm/+Ipk4_HYs/3030">TS</a>]

00:50:32   know Apple bought next but you know next [<a href="https://overcast.fm/+Ipk4_HYs/3032">TS</a>]

00:50:34   all right but for now I'm I'm not [<a href="https://overcast.fm/+Ipk4_HYs/3034">TS</a>]

00:50:37   worried about that oh no here's here's [<a href="https://overcast.fm/+Ipk4_HYs/3037">TS</a>]

00:50:39   the tweet this between actually came [<a href="https://overcast.fm/+Ipk4_HYs/3039">TS</a>]

00:50:41   from I wish you would tell us how to [<a href="https://overcast.fm/+Ipk4_HYs/3041">TS</a>]

00:50:43   pronounce his name [<a href="https://overcast.fm/+Ipk4_HYs/3043">TS</a>]

00:50:43   Horus did do a Simcoe a Simcoe calm that [<a href="https://overcast.fm/+Ipk4_HYs/3043">TS</a>]

00:50:47   guy yeah he's great he tweeted this and [<a href="https://overcast.fm/+Ipk4_HYs/3047">TS</a>]

00:50:50   this this triggered this thought process [<a href="https://overcast.fm/+Ipk4_HYs/3050">TS</a>]

00:50:52   his tweet was Pixar developed the [<a href="https://overcast.fm/+Ipk4_HYs/3052">TS</a>]

00:50:54   process to engineer art Apple develop [<a href="https://overcast.fm/+Ipk4_HYs/3054">TS</a>]

00:50:56   the process to make art of engineering [<a href="https://overcast.fm/+Ipk4_HYs/3056">TS</a>]

00:50:58   and that says you know it's a nice tweet [<a href="https://overcast.fm/+Ipk4_HYs/3058">TS</a>]

00:51:00   about to Steve Jobs companies and their [<a href="https://overcast.fm/+Ipk4_HYs/3060">TS</a>]

00:51:02   and their different approaches one is in [<a href="https://overcast.fm/+Ipk4_HYs/3062">TS</a>]

00:51:03   the world of creativity and they brought [<a href="https://overcast.fm/+Ipk4_HYs/3063">TS</a>]

00:51:05   technology to bear and apples in the [<a href="https://overcast.fm/+Ipk4_HYs/3065">TS</a>]

00:51:07   world of technology and they brought [<a href="https://overcast.fm/+Ipk4_HYs/3067">TS</a>]

00:51:08   creativity to bear and it's [<a href="https://overcast.fm/+Ipk4_HYs/3068">TS</a>]

00:51:10   Steve Jobs his thing that he puts up [<a href="https://overcast.fm/+Ipk4_HYs/3070">TS</a>]

00:51:11   that street sign the intersection of [<a href="https://overcast.fm/+Ipk4_HYs/3071">TS</a>]

00:51:12   liberal arts and technology you know [<a href="https://overcast.fm/+Ipk4_HYs/3072">TS</a>]

00:51:14   he's done that for the past couple years [<a href="https://overcast.fm/+Ipk4_HYs/3074">TS</a>]

00:51:16   and this was a little encapsulation of [<a href="https://overcast.fm/+Ipk4_HYs/3076">TS</a>]

00:51:18   that and it reminded me of something [<a href="https://overcast.fm/+Ipk4_HYs/3078">TS</a>]

00:51:21   that I saw it was a talk from Ed Catmull [<a href="https://overcast.fm/+Ipk4_HYs/3081">TS</a>]

00:51:26   in 2007 to the Stanford Graduate School [<a href="https://overcast.fm/+Ipk4_HYs/3086">TS</a>]

00:51:28   of Business I put the link in the show [<a href="https://overcast.fm/+Ipk4_HYs/3088">TS</a>]

00:51:30   notes and I just want to do a sidebar in [<a href="https://overcast.fm/+Ipk4_HYs/3090">TS</a>]

00:51:32   the show notes because I know sometimes [<a href="https://overcast.fm/+Ipk4_HYs/3092">TS</a>]

00:51:33   when I listen to podcasts and they're [<a href="https://overcast.fm/+Ipk4_HYs/3093">TS</a>]

00:51:35   like oh yeah we'll have a link in the [<a href="https://overcast.fm/+Ipk4_HYs/3095">TS</a>]

00:51:36   show notes no one has any idea how the [<a href="https://overcast.fm/+Ipk4_HYs/3096">TS</a>]

00:51:37   heck to get to the show notes because [<a href="https://overcast.fm/+Ipk4_HYs/3097">TS</a>]

00:51:39   you're listening to a podcast and you're [<a href="https://overcast.fm/+Ipk4_HYs/3099">TS</a>]

00:51:41   doing whatever you're jogging you're you [<a href="https://overcast.fm/+Ipk4_HYs/3101">TS</a>]

00:51:43   know you're walking around your [<a href="https://overcast.fm/+Ipk4_HYs/3103">TS</a>]

00:51:44   headphones on you have no idea [<a href="https://overcast.fm/+Ipk4_HYs/3104">TS</a>]

00:51:45   like can I remember that the name of the [<a href="https://overcast.fm/+Ipk4_HYs/3105">TS</a>]

00:51:47   show where is that the URL of the site [<a href="https://overcast.fm/+Ipk4_HYs/3107">TS</a>]

00:51:49   how do I get to the show notes and by [<a href="https://overcast.fm/+Ipk4_HYs/3109">TS</a>]

00:51:51   the time you get back to the computer [<a href="https://overcast.fm/+Ipk4_HYs/3111">TS</a>]

00:51:52   you've forgotten so here for the people [<a href="https://overcast.fm/+Ipk4_HYs/3112">TS</a>]

00:51:54   who keep here as we're hearing us refer [<a href="https://overcast.fm/+Ipk4_HYs/3114">TS</a>]

00:51:55   to show notes and have no idea where [<a href="https://overcast.fm/+Ipk4_HYs/3115">TS</a>]

00:51:57   they are this is where it is it's the [<a href="https://overcast.fm/+Ipk4_HYs/3117">TS</a>]

00:51:59   number five by5 dot TV slash [<a href="https://overcast.fm/+Ipk4_HYs/3119">TS</a>]

00:52:04   hypercritical right [<a href="https://overcast.fm/+Ipk4_HYs/3124">TS</a>]

00:52:05   I've by five dot TV slash hypercritical [<a href="https://overcast.fm/+Ipk4_HYs/3125">TS</a>]

00:52:07   now will list all the episodes you click [<a href="https://overcast.fm/+Ipk4_HYs/3127">TS</a>]

00:52:09   on one of the episodes and you will see [<a href="https://overcast.fm/+Ipk4_HYs/3129">TS</a>]

00:52:10   the show notes yeah I just go to the [<a href="https://overcast.fm/+Ipk4_HYs/3130">TS</a>]

00:52:12   episode that you were listening to if [<a href="https://overcast.fm/+Ipk4_HYs/3132">TS</a>]

00:52:14   you know it and we have descriptions up [<a href="https://overcast.fm/+Ipk4_HYs/3134">TS</a>]

00:52:15   there of each episode so if you weren't [<a href="https://overcast.fm/+Ipk4_HYs/3135">TS</a>]

00:52:17   sure which is the one where John was [<a href="https://overcast.fm/+Ipk4_HYs/3137">TS</a>]

00:52:19   talking about which companies were the [<a href="https://overcast.fm/+Ipk4_HYs/3139">TS</a>]

00:52:21   bad ones that'll be there right in the [<a href="https://overcast.fm/+Ipk4_HYs/3141">TS</a>]

00:52:22   description so some some reading will be [<a href="https://overcast.fm/+Ipk4_HYs/3142">TS</a>]

00:52:24   involved if you're not sure of the [<a href="https://overcast.fm/+Ipk4_HYs/3144">TS</a>]

00:52:26   number but we also do say the number at [<a href="https://overcast.fm/+Ipk4_HYs/3146">TS</a>]

00:52:28   the top of the show I already said the [<a href="https://overcast.fm/+Ipk4_HYs/3148">TS</a>]

00:52:30   distinguish I don't know if people know [<a href="https://overcast.fm/+Ipk4_HYs/3150">TS</a>]

00:52:31   that you have to go to five by five dot [<a href="https://overcast.fm/+Ipk4_HYs/3151">TS</a>]

00:52:33   TV like that you know they go [<a href="https://overcast.fm/+Ipk4_HYs/3153">TS</a>]

00:52:35   hypercritical com or they try to click [<a href="https://overcast.fm/+Ipk4_HYs/3155">TS</a>]

00:52:37   through an iTunes so just there it is [<a href="https://overcast.fm/+Ipk4_HYs/3157">TS</a>]

00:52:38   I'm by five dot TV slash hypercritical [<a href="https://overcast.fm/+Ipk4_HYs/3158">TS</a>]

00:52:40   you will find the show notes and I say [<a href="https://overcast.fm/+Ipk4_HYs/3160">TS</a>]

00:52:42   this because this Ed Catmull speech Ed [<a href="https://overcast.fm/+Ipk4_HYs/3162">TS</a>]

00:52:45   Catmull is one of the founders of Pixar [<a href="https://overcast.fm/+Ipk4_HYs/3165">TS</a>]

00:52:46   uh this talk that he gave it's really [<a href="https://overcast.fm/+Ipk4_HYs/3166">TS</a>]

00:52:49   long he talks slowly and he looks like [<a href="https://overcast.fm/+Ipk4_HYs/3169">TS</a>]

00:52:51   your dad right I take the time out to [<a href="https://overcast.fm/+Ipk4_HYs/3171">TS</a>]

00:52:55   watch this thing I think is like an hour [<a href="https://overcast.fm/+Ipk4_HYs/3175">TS</a>]

00:52:56   long or whatever it is really long and [<a href="https://overcast.fm/+Ipk4_HYs/3176">TS</a>]

00:52:57   you think you're going to be bored but [<a href="https://overcast.fm/+Ipk4_HYs/3177">TS</a>]

00:52:59   if you find this podcast remotely [<a href="https://overcast.fm/+Ipk4_HYs/3179">TS</a>]

00:53:01   interesting I think you'll you will get [<a href="https://overcast.fm/+Ipk4_HYs/3181">TS</a>]

00:53:03   tremendous value out of watching this so [<a href="https://overcast.fm/+Ipk4_HYs/3183">TS</a>]

00:53:04   you should watch this this very long [<a href="https://overcast.fm/+Ipk4_HYs/3184">TS</a>]

00:53:06   video of Ed Catmull talking he talks [<a href="https://overcast.fm/+Ipk4_HYs/3186">TS</a>]

00:53:08   about the founding of Pixar but mostly [<a href="https://overcast.fm/+Ipk4_HYs/3188">TS</a>]

00:53:11   about how Pixar faced its challenges [<a href="https://overcast.fm/+Ipk4_HYs/3191">TS</a>]

00:53:14   like when Pixar had many trials and [<a href="https://overcast.fm/+Ipk4_HYs/3194">TS</a>]

00:53:16   tribulations that from the outside you [<a href="https://overcast.fm/+Ipk4_HYs/3196">TS</a>]

00:53:17   would not imagine that they had because [<a href="https://overcast.fm/+Ipk4_HYs/3197">TS</a>]

00:53:19   we just see the results and the results [<a href="https://overcast.fm/+Ipk4_HYs/3199">TS</a>]

00:53:20   are wonderful these great movies right [<a href="https://overcast.fm/+Ipk4_HYs/3200">TS</a>]

00:53:21   but he talks about how [<a href="https://overcast.fm/+Ipk4_HYs/3201">TS</a>]

00:53:23   how did this happen how did this company [<a href="https://overcast.fm/+Ipk4_HYs/3203">TS</a>]

00:53:25   make these great movies time and time [<a href="https://overcast.fm/+Ipk4_HYs/3205">TS</a>]

00:53:26   again and what are the problems that [<a href="https://overcast.fm/+Ipk4_HYs/3206">TS</a>]

00:53:28   face and how did address them and the [<a href="https://overcast.fm/+Ipk4_HYs/3208">TS</a>]

00:53:30   reason I thought of it is because that [<a href="https://overcast.fm/+Ipk4_HYs/3210">TS</a>]

00:53:32   tweet was saying you know the Pixar [<a href="https://overcast.fm/+Ipk4_HYs/3212">TS</a>]

00:53:33   developed a process to engineer art and [<a href="https://overcast.fm/+Ipk4_HYs/3213">TS</a>]

00:53:35   Edie cat moles talk talks about that [<a href="https://overcast.fm/+Ipk4_HYs/3215">TS</a>]

00:53:37   process he's an engineer he was you know [<a href="https://overcast.fm/+Ipk4_HYs/3217">TS</a>]

00:53:41   a technical guy not a business guy who [<a href="https://overcast.fm/+Ipk4_HYs/3221">TS</a>]

00:53:43   just became a business guy because he [<a href="https://overcast.fm/+Ipk4_HYs/3223">TS</a>]

00:53:46   was the founder of the company and he [<a href="https://overcast.fm/+Ipk4_HYs/3226">TS</a>]

00:53:47   took a technical approach to to doing [<a href="https://overcast.fm/+Ipk4_HYs/3227">TS</a>]

00:53:50   business stuff you know it's like let's [<a href="https://overcast.fm/+Ipk4_HYs/3230">TS</a>]

00:53:54   find something that went wrong think of [<a href="https://overcast.fm/+Ipk4_HYs/3234">TS</a>]

00:53:57   a solution for it and then formalize the [<a href="https://overcast.fm/+Ipk4_HYs/3237">TS</a>]

00:53:59   solution to prevent the problem from [<a href="https://overcast.fm/+Ipk4_HYs/3239">TS</a>]

00:54:00   happening again so you're trying to [<a href="https://overcast.fm/+Ipk4_HYs/3240">TS</a>]

00:54:01   ratchet your company up so every time [<a href="https://overcast.fm/+Ipk4_HYs/3241">TS</a>]

00:54:03   there's a problem address it formalize [<a href="https://overcast.fm/+Ipk4_HYs/3243">TS</a>]

00:54:05   the solution and you know and make that [<a href="https://overcast.fm/+Ipk4_HYs/3245">TS</a>]

00:54:07   part of your process and they want and [<a href="https://overcast.fm/+Ipk4_HYs/3247">TS</a>]

00:54:09   that's what engineers want they want a [<a href="https://overcast.fm/+Ipk4_HYs/3249">TS</a>]

00:54:10   repeatable process all right they don't [<a href="https://overcast.fm/+Ipk4_HYs/3250">TS</a>]

00:54:12   they don't want touchy-feely kind of let [<a href="https://overcast.fm/+Ipk4_HYs/3252">TS</a>]

00:54:15   the artist do his work because that's [<a href="https://overcast.fm/+Ipk4_HYs/3255">TS</a>]

00:54:16   not predictable process is predictable [<a href="https://overcast.fm/+Ipk4_HYs/3256">TS</a>]

00:54:19   and an engineering approach is to say [<a href="https://overcast.fm/+Ipk4_HYs/3259">TS</a>]

00:54:20   look if our process is not producing [<a href="https://overcast.fm/+Ipk4_HYs/3260">TS</a>]

00:54:23   things that we that are creatives find [<a href="https://overcast.fm/+Ipk4_HYs/3263">TS</a>]

00:54:24   are good the process is broken so let's [<a href="https://overcast.fm/+Ipk4_HYs/3264">TS</a>]

00:54:26   adjust the process now see how income [<a href="https://overcast.fm/+Ipk4_HYs/3266">TS</a>]

00:54:32   with this so this approach produces all [<a href="https://overcast.fm/+Ipk4_HYs/3272">TS</a>]

00:54:36   the movies that we've seen these Pixar [<a href="https://overcast.fm/+Ipk4_HYs/3276">TS</a>]

00:54:38   movies and it just it it's kind of a [<a href="https://overcast.fm/+Ipk4_HYs/3278">TS</a>]

00:54:40   triumph of engineering to say that you [<a href="https://overcast.fm/+Ipk4_HYs/3280">TS</a>]

00:54:41   can engineer creativity by taking an [<a href="https://overcast.fm/+Ipk4_HYs/3281">TS</a>]

00:54:45   engineering approach to something that [<a href="https://overcast.fm/+Ipk4_HYs/3285">TS</a>]

00:54:47   used to be purely within the realm of [<a href="https://overcast.fm/+Ipk4_HYs/3287">TS</a>]

00:54:49   emotions that like that like take motion [<a href="https://overcast.fm/+Ipk4_HYs/3289">TS</a>]

00:54:50   out of the equation and this in the Ed [<a href="https://overcast.fm/+Ipk4_HYs/3290">TS</a>]

00:54:52   Catmull speech you'll see lots of [<a href="https://overcast.fm/+Ipk4_HYs/3292">TS</a>]

00:54:53   situations where they threw away a [<a href="https://overcast.fm/+Ipk4_HYs/3293">TS</a>]

00:54:54   tremendous amount of work they had done [<a href="https://overcast.fm/+Ipk4_HYs/3294">TS</a>]

00:54:56   which you know is not what artists will [<a href="https://overcast.fm/+Ipk4_HYs/3296">TS</a>]

00:54:59   want to do they will fight for their [<a href="https://overcast.fm/+Ipk4_HYs/3299">TS</a>]

00:55:00   creation forever and but you know [<a href="https://overcast.fm/+Ipk4_HYs/3300">TS</a>]

00:55:03   they're taking a dispassionate [<a href="https://overcast.fm/+Ipk4_HYs/3303">TS</a>]

00:55:04   engineering approach and saying no we [<a href="https://overcast.fm/+Ipk4_HYs/3304">TS</a>]

00:55:06   have to throw this out it's not good [<a href="https://overcast.fm/+Ipk4_HYs/3306">TS</a>]

00:55:07   enough let's try again all right [<a href="https://overcast.fm/+Ipk4_HYs/3307">TS</a>]

00:55:09   that's a Steve Jobs approach getting [<a href="https://overcast.fm/+Ipk4_HYs/3309">TS</a>]

00:55:10   back to the criticism thing of just not [<a href="https://overcast.fm/+Ipk4_HYs/3310">TS</a>]

00:55:12   letting anything that's not good enough [<a href="https://overcast.fm/+Ipk4_HYs/3312">TS</a>]

00:55:13   out the door the key thing is not that [<a href="https://overcast.fm/+Ipk4_HYs/3313">TS</a>]

00:55:15   Pixar is amazingly wonderful about doing [<a href="https://overcast.fm/+Ipk4_HYs/3315">TS</a>]

00:55:18   everything they're just amazingly [<a href="https://overcast.fm/+Ipk4_HYs/3318">TS</a>]

00:55:19   wonderful about killing anything that's [<a href="https://overcast.fm/+Ipk4_HYs/3319">TS</a>]

00:55:21   not good right it's the opposite [<a href="https://overcast.fm/+Ipk4_HYs/3321">TS</a>]

00:55:23   approach it's that they they have the [<a href="https://overcast.fm/+Ipk4_HYs/3323">TS</a>]

00:55:24   same failures as everybody else they [<a href="https://overcast.fm/+Ipk4_HYs/3324">TS</a>]

00:55:26   just do not let the failures out the [<a href="https://overcast.fm/+Ipk4_HYs/3326">TS</a>]

00:55:27   door so that's that's their approach to [<a href="https://overcast.fm/+Ipk4_HYs/3327">TS</a>]

00:55:30   this but what this approach I think [<a href="https://overcast.fm/+Ipk4_HYs/3330">TS</a>]

00:55:32   gives you is a to do like Pixar which I [<a href="https://overcast.fm/+Ipk4_HYs/3332">TS</a>]

00:55:36   would say that they're over [<a href="https://overcast.fm/+Ipk4_HYs/3336">TS</a>]

00:55:37   average of product is better than anyone [<a href="https://overcast.fm/+Ipk4_HYs/3337">TS</a>]

00:55:40   elses I can't think of another movie [<a href="https://overcast.fm/+Ipk4_HYs/3340">TS</a>]

00:55:42   studio or another another entity that [<a href="https://overcast.fm/+Ipk4_HYs/3342">TS</a>]

00:55:44   has produced a higher average quality [<a href="https://overcast.fm/+Ipk4_HYs/3344">TS</a>]

00:55:46   you know just movie after movie after [<a href="https://overcast.fm/+Ipk4_HYs/3346">TS</a>]

00:55:47   movie to average them together just head [<a href="https://overcast.fm/+Ipk4_HYs/3347">TS</a>]

00:55:51   and shoulders but above everybody else [<a href="https://overcast.fm/+Ipk4_HYs/3351">TS</a>]

00:55:53   but what I was thinking about is John [<a href="https://overcast.fm/+Ipk4_HYs/3353">TS</a>]

00:55:55   Lasseter another was he a founder of [<a href="https://overcast.fm/+Ipk4_HYs/3355">TS</a>]

00:55:57   Pixar he was one of the early creatives [<a href="https://overcast.fm/+Ipk4_HYs/3357">TS</a>]

00:55:59   brought in and how he said he's a bigwig [<a href="https://overcast.fm/+Ipk4_HYs/3359">TS</a>]

00:56:00   at Pixar brain a stylist he's been [<a href="https://overcast.fm/+Ipk4_HYs/3360">TS</a>]

00:56:02   running it for a long time for de-facto [<a href="https://overcast.fm/+Ipk4_HYs/3362">TS</a>]

00:56:04   running in right because you know he's [<a href="https://overcast.fm/+Ipk4_HYs/3364">TS</a>]

00:56:06   jobs isn't there because he's at Apple [<a href="https://overcast.fm/+Ipk4_HYs/3366">TS</a>]

00:56:08   or whatever so Lassiter's running things [<a href="https://overcast.fm/+Ipk4_HYs/3368">TS</a>]

00:56:10   and he's a creative rent and his hero [<a href="https://overcast.fm/+Ipk4_HYs/3370">TS</a>]

00:56:12   that he talks about all the time one of [<a href="https://overcast.fm/+Ipk4_HYs/3372">TS</a>]

00:56:15   his his animation Heroes is a Miyazaki [<a href="https://overcast.fm/+Ipk4_HYs/3375">TS</a>]

00:56:17   Japanese animator and and this and I'm [<a href="https://overcast.fm/+Ipk4_HYs/3377">TS</a>]

00:56:21   also he's active and I thought about [<a href="https://overcast.fm/+Ipk4_HYs/3381">TS</a>]

00:56:22   this I thought if you were to ask John [<a href="https://overcast.fm/+Ipk4_HYs/3382">TS</a>]

00:56:25   Lasseter would he say that any Pixar [<a href="https://overcast.fm/+Ipk4_HYs/3385">TS</a>]

00:56:28   movie is as good or better than his [<a href="https://overcast.fm/+Ipk4_HYs/3388">TS</a>]

00:56:30   favorite Miyazaki and if you think about [<a href="https://overcast.fm/+Ipk4_HYs/3390">TS</a>]

00:56:34   Miyazaki's work the average quality of [<a href="https://overcast.fm/+Ipk4_HYs/3394">TS</a>]

00:56:37   Miyazaki movies I would say is like not [<a href="https://overcast.fm/+Ipk4_HYs/3397">TS</a>]

00:56:41   up to Pixar stands there that you know [<a href="https://overcast.fm/+Ipk4_HYs/3401">TS</a>]

00:56:42   they're like throwaway ones and duds [<a href="https://overcast.fm/+Ipk4_HYs/3402">TS</a>]

00:56:44   here and there yeah I think the peaks of [<a href="https://overcast.fm/+Ipk4_HYs/3404">TS</a>]

00:56:47   Miyazaki's work higher than the peaks of [<a href="https://overcast.fm/+Ipk4_HYs/3407">TS</a>]

00:56:49   any of Pixar's work and I think it's [<a href="https://overcast.fm/+Ipk4_HYs/3409">TS</a>]

00:56:52   because Pixar's approach to engineering [<a href="https://overcast.fm/+Ipk4_HYs/3412">TS</a>]

00:56:55   is preventing them from ever having big [<a href="https://overcast.fm/+Ipk4_HYs/3415">TS</a>]

00:56:57   failures but also preventing them from [<a href="https://overcast.fm/+Ipk4_HYs/3417">TS</a>]

00:56:59   having a transcendent success to the [<a href="https://overcast.fm/+Ipk4_HYs/3419">TS</a>]

00:57:03   heights of the best of Miyazaki hmm and [<a href="https://overcast.fm/+Ipk4_HYs/3423">TS</a>]

00:57:06   I'm wondering if you even if you ask [<a href="https://overcast.fm/+Ipk4_HYs/3426">TS</a>]

00:57:07   John Lasseter the V Pixar guy would he [<a href="https://overcast.fm/+Ipk4_HYs/3427">TS</a>]

00:57:09   would he agree would he say that he has [<a href="https://overcast.fm/+Ipk4_HYs/3429">TS</a>]

00:57:11   matched his hero in any particular way [<a href="https://overcast.fm/+Ipk4_HYs/3431">TS</a>]

00:57:13   in any movie and would do what'd he say [<a href="https://overcast.fm/+Ipk4_HYs/3433">TS</a>]

00:57:16   that he has surpassed his favorite you [<a href="https://overcast.fm/+Ipk4_HYs/3436">TS</a>]

00:57:18   know so I think this this approach to [<a href="https://overcast.fm/+Ipk4_HYs/3438">TS</a>]

00:57:19   engineering art the advantages you get a [<a href="https://overcast.fm/+Ipk4_HYs/3439">TS</a>]

00:57:22   consistently good product the [<a href="https://overcast.fm/+Ipk4_HYs/3442">TS</a>]

00:57:24   disadvantage may be that you can never [<a href="https://overcast.fm/+Ipk4_HYs/3444">TS</a>]

00:57:26   get that highest high because I think to [<a href="https://overcast.fm/+Ipk4_HYs/3446">TS</a>]

00:57:28   get the highest high you have to be [<a href="https://overcast.fm/+Ipk4_HYs/3448">TS</a>]

00:57:29   willing to have big failures you have to [<a href="https://overcast.fm/+Ipk4_HYs/3449">TS</a>]

00:57:32   be willing to have the riskier [<a href="https://overcast.fm/+Ipk4_HYs/3452">TS</a>]

00:57:33   divergences that don't fit within your [<a href="https://overcast.fm/+Ipk4_HYs/3453">TS</a>]

00:57:35   past experience your past experience is [<a href="https://overcast.fm/+Ipk4_HYs/3455">TS</a>]

00:57:36   telling you this is not good do not let [<a href="https://overcast.fm/+Ipk4_HYs/3456">TS</a>]

00:57:38   it out the door everything that is made [<a href="https://overcast.fm/+Ipk4_HYs/3458">TS</a>]

00:57:39   you have series of hit movies one after [<a href="https://overcast.fm/+Ipk4_HYs/3459">TS</a>]

00:57:42   the other all that you know knowledge [<a href="https://overcast.fm/+Ipk4_HYs/3462">TS</a>]

00:57:44   and experience is telling you do not let [<a href="https://overcast.fm/+Ipk4_HYs/3464">TS</a>]

00:57:46   this happen because this will be bad and [<a href="https://overcast.fm/+Ipk4_HYs/3466">TS</a>]

00:57:47   that is killing the more sort of divert [<a href="https://overcast.fm/+Ipk4_HYs/3467">TS</a>]

00:57:51   interesting ideas before they you know [<a href="https://overcast.fm/+Ipk4_HYs/3471">TS</a>]

00:57:54   they get out the door now if you watch [<a href="https://overcast.fm/+Ipk4_HYs/3474">TS</a>]

00:57:56   the Ed Catmull speech he talks about [<a href="https://overcast.fm/+Ipk4_HYs/3476">TS</a>]

00:57:58   this this is obviously the engineering [<a href="https://overcast.fm/+Ipk4_HYs/3478">TS</a>]

00:57:59   approaches to acknowledge this is the [<a href="https://overcast.fm/+Ipk4_HYs/3479">TS</a>]

00:58:01   fact that that a process can stifle [<a href="https://overcast.fm/+Ipk4_HYs/3481">TS</a>]

00:58:02   creativity so we have to let people you [<a href="https://overcast.fm/+Ipk4_HYs/3482">TS</a>]

00:58:04   know bring in new blood bring in fresh [<a href="https://overcast.fm/+Ipk4_HYs/3484">TS</a>]

00:58:06   people don't shoot down a just because [<a href="https://overcast.fm/+Ipk4_HYs/3486">TS</a>]

00:58:07   I'm not what we haven't done before but [<a href="https://overcast.fm/+Ipk4_HYs/3487">TS</a>]

00:58:09   I have to think that that approach that [<a href="https://overcast.fm/+Ipk4_HYs/3489">TS</a>]

00:58:11   that when I see this numb this many [<a href="https://overcast.fm/+Ipk4_HYs/3491">TS</a>]

00:58:14   consistently good movies coming out it [<a href="https://overcast.fm/+Ipk4_HYs/3494">TS</a>]

00:58:16   makes me think there's there's a [<a href="https://overcast.fm/+Ipk4_HYs/3496">TS</a>]

00:58:18   sickness in the company that is not [<a href="https://overcast.fm/+Ipk4_HYs/3498">TS</a>]

00:58:20   going to let them ever have the [<a href="https://overcast.fm/+Ipk4_HYs/3500">TS</a>]

00:58:22   transcendent success because I think [<a href="https://overcast.fm/+Ipk4_HYs/3502">TS</a>]

00:58:23   they have the transcendent success you [<a href="https://overcast.fm/+Ipk4_HYs/3503">TS</a>]

00:58:24   have to be allow for the big failures [<a href="https://overcast.fm/+Ipk4_HYs/3504">TS</a>]

00:58:26   and the fact they haven't had a big [<a href="https://overcast.fm/+Ipk4_HYs/3506">TS</a>]

00:58:27   failure makes me think that that's a [<a href="https://overcast.fm/+Ipk4_HYs/3507">TS</a>]

00:58:29   problem with their process hmm so you [<a href="https://overcast.fm/+Ipk4_HYs/3509">TS</a>]

00:58:32   almost you would almost feel better [<a href="https://overcast.fm/+Ipk4_HYs/3512">TS</a>]

00:58:34   about Pixar if they had had a big [<a href="https://overcast.fm/+Ipk4_HYs/3514">TS</a>]

00:58:37   failure like yeah do something ambitious [<a href="https://overcast.fm/+Ipk4_HYs/3517">TS</a>]

00:58:40   really really ambitious and have it fall [<a href="https://overcast.fm/+Ipk4_HYs/3520">TS</a>]

00:58:42   on its face right and because you would [<a href="https://overcast.fm/+Ipk4_HYs/3522">TS</a>]

00:58:45   think after this period of time it's not [<a href="https://overcast.fm/+Ipk4_HYs/3525">TS</a>]

00:58:47   like you expect their second movie to be [<a href="https://overcast.fm/+Ipk4_HYs/3527">TS</a>]

00:58:48   that but they're this period of time [<a href="https://overcast.fm/+Ipk4_HYs/3528">TS</a>]

00:58:49   surely they're you know you're not [<a href="https://overcast.fm/+Ipk4_HYs/3529">TS</a>]

00:58:51   taking enough risks if you're not if [<a href="https://overcast.fm/+Ipk4_HYs/3531">TS</a>]

00:58:53   you're never failing right and this gets [<a href="https://overcast.fm/+Ipk4_HYs/3533">TS</a>]

00:58:56   back to speech to one of the things he [<a href="https://overcast.fm/+Ipk4_HYs/3536">TS</a>]

00:58:58   talks about in the speeches like like [<a href="https://overcast.fm/+Ipk4_HYs/3538">TS</a>]

00:59:00   what I'm saying is it it's not like I'm [<a href="https://overcast.fm/+Ipk4_HYs/3540">TS</a>]

00:59:03   saying Pixar is horrible or doom drink [<a href="https://overcast.fm/+Ipk4_HYs/3543">TS</a>]

00:59:05   like that is exact opposite of that [<a href="https://overcast.fm/+Ipk4_HYs/3545">TS</a>]

00:59:06   right but it doesn't mean that this one [<a href="https://overcast.fm/+Ipk4_HYs/3546">TS</a>]

00:59:08   thing I had to dig out this tiny little [<a href="https://overcast.fm/+Ipk4_HYs/3548">TS</a>]

00:59:10   nugget I had to dig out of you know so [<a href="https://overcast.fm/+Ipk4_HYs/3550">TS</a>]

00:59:11   hard to think of anything wrong with [<a href="https://overcast.fm/+Ipk4_HYs/3551">TS</a>]

00:59:12   Pixar doesn't mean that this is any less [<a href="https://overcast.fm/+Ipk4_HYs/3552">TS</a>]

00:59:14   dire than any more obvious thing that's [<a href="https://overcast.fm/+Ipk4_HYs/3554">TS</a>]

00:59:16   wrong with other companies and as Edie [<a href="https://overcast.fm/+Ipk4_HYs/3556">TS</a>]

00:59:18   camel says in the speech success hides [<a href="https://overcast.fm/+Ipk4_HYs/3558">TS</a>]

00:59:20   problems and the more successful you are [<a href="https://overcast.fm/+Ipk4_HYs/3560">TS</a>]

00:59:22   the bigger problems you can hide so the [<a href="https://overcast.fm/+Ipk4_HYs/3562">TS</a>]

00:59:24   fact that I that this never occurred to [<a href="https://overcast.fm/+Ipk4_HYs/3564">TS</a>]

00:59:26   me until I got triggered by that [<a href="https://overcast.fm/+Ipk4_HYs/3566">TS</a>]

00:59:28   engineering art phrase nothing doesn't [<a href="https://overcast.fm/+Ipk4_HYs/3568">TS</a>]

00:59:29   mean that this is not a real problem and [<a href="https://overcast.fm/+Ipk4_HYs/3569">TS</a>]

00:59:31   it doesn't mean that this problem [<a href="https://overcast.fm/+Ipk4_HYs/3571">TS</a>]

00:59:32   actually isn't is small it might be a [<a href="https://overcast.fm/+Ipk4_HYs/3572">TS</a>]

00:59:34   big problem because they've had such [<a href="https://overcast.fm/+Ipk4_HYs/3574">TS</a>]

00:59:35   massive success and the more successful [<a href="https://overcast.fm/+Ipk4_HYs/3575">TS</a>]

00:59:37   you are the more it hides problems like [<a href="https://overcast.fm/+Ipk4_HYs/3577">TS</a>]

00:59:39   that you know you can you know you get [<a href="https://overcast.fm/+Ipk4_HYs/3579">TS</a>]

00:59:43   my thing is like how long can Pixar [<a href="https://overcast.fm/+Ipk4_HYs/3583">TS</a>]

00:59:45   continue like this [<a href="https://overcast.fm/+Ipk4_HYs/3585">TS</a>]

00:59:46   how long can Pixar possibly make the [<a href="https://overcast.fm/+Ipk4_HYs/3586">TS</a>]

00:59:51   same great movies over and over again [<a href="https://overcast.fm/+Ipk4_HYs/3591">TS</a>]

00:59:53   like will they ever fail and at a [<a href="https://overcast.fm/+Ipk4_HYs/3593">TS</a>]

00:59:56   certain point the culture of the company [<a href="https://overcast.fm/+Ipk4_HYs/3596">TS</a>]

00:59:57   becomes make sure we [<a href="https://overcast.fm/+Ipk4_HYs/3597">TS</a>]

00:59:57   becomes make sure we [<a href="https://overcast.fm/+Ipk4_HYs/3597">TS</a>]

01:00:00   don't have a failure instead of make [<a href="https://overcast.fm/+Ipk4_HYs/3600">TS</a>]

01:00:02   sure the next movie is just the best [<a href="https://overcast.fm/+Ipk4_HYs/3602">TS</a>]

01:00:04   movie we ever made [<a href="https://overcast.fm/+Ipk4_HYs/3604">TS</a>]

01:00:06   I don't know if there at that point yet [<a href="https://overcast.fm/+Ipk4_HYs/3606">TS</a>]

01:00:08   what I hear from inside you know Pixar [<a href="https://overcast.fm/+Ipk4_HYs/3608">TS</a>]

01:00:11   about their plans and everything sounds [<a href="https://overcast.fm/+Ipk4_HYs/3611">TS</a>]

01:00:12   to me like they know that this is an [<a href="https://overcast.fm/+Ipk4_HYs/3612">TS</a>]

01:00:14   issue and they're actively working to [<a href="https://overcast.fm/+Ipk4_HYs/3614">TS</a>]

01:00:16   fight it like when they brought in Brad [<a href="https://overcast.fm/+Ipk4_HYs/3616">TS</a>]

01:00:17   Bird for The Incredibles for example [<a href="https://overcast.fm/+Ipk4_HYs/3617">TS</a>]

01:00:18   like they know that they need to do this [<a href="https://overcast.fm/+Ipk4_HYs/3618">TS</a>]

01:00:22   they know like make our next movie [<a href="https://overcast.fm/+Ipk4_HYs/3622">TS</a>]

01:00:23   completely unlike any movie we've ever [<a href="https://overcast.fm/+Ipk4_HYs/3623">TS</a>]

01:00:25   made before you know bringing new people [<a href="https://overcast.fm/+Ipk4_HYs/3625">TS</a>]

01:00:28   to do it people who are not constrained [<a href="https://overcast.fm/+Ipk4_HYs/3628">TS</a>]

01:00:30   by the ideas of our previous movies but [<a href="https://overcast.fm/+Ipk4_HYs/3630">TS</a>]

01:00:33   yeah yeah like I said the fact that I [<a href="https://overcast.fm/+Ipk4_HYs/3633">TS</a>]

01:00:35   don't see any big flops the fact that I [<a href="https://overcast.fm/+Ipk4_HYs/3635">TS</a>]

01:00:36   don't see any super ambitious product [<a href="https://overcast.fm/+Ipk4_HYs/3636">TS</a>]

01:00:38   but you know that falls on its face [<a href="https://overcast.fm/+Ipk4_HYs/3638">TS</a>]

01:00:39   makes me think they're not risking [<a href="https://overcast.fm/+Ipk4_HYs/3639">TS</a>]

01:00:41   enough but so but if you look at if you [<a href="https://overcast.fm/+Ipk4_HYs/3641">TS</a>]

01:00:43   look at what they did with Toy Story 1 [<a href="https://overcast.fm/+Ipk4_HYs/3643">TS</a>]

01:00:45   that was that was that risk that moved [<a href="https://overcast.fm/+Ipk4_HYs/3645">TS</a>]

01:00:48   only the first one is you know is the [<a href="https://overcast.fm/+Ipk4_HYs/3648">TS</a>]

01:00:50   big risk you know just registering [<a href="https://overcast.fm/+Ipk4_HYs/3650">TS</a>]

01:00:52   they're not evolving they're not [<a href="https://overcast.fm/+Ipk4_HYs/3652">TS</a>]

01:00:54   continuing to push the envelope in any [<a href="https://overcast.fm/+Ipk4_HYs/3654">TS</a>]

01:00:56   way so what would that look like what [<a href="https://overcast.fm/+Ipk4_HYs/3656">TS</a>]

01:00:57   would a big risk look like well that's [<a href="https://overcast.fm/+Ipk4_HYs/3657">TS</a>]

01:00:59   what I was going to ask I mean would be [<a href="https://overcast.fm/+Ipk4_HYs/3659">TS</a>]

01:01:00   for example again you don't say you have [<a href="https://overcast.fm/+Ipk4_HYs/3660">TS</a>]

01:01:03   to do any of these things I'm just [<a href="https://overcast.fm/+Ipk4_HYs/3663">TS</a>]

01:01:04   trying to think of things that would be [<a href="https://overcast.fm/+Ipk4_HYs/3664">TS</a>]

01:01:05   diverged so a big divergence would be a [<a href="https://overcast.fm/+Ipk4_HYs/3665">TS</a>]

01:01:06   movie that's not for kids obviously I [<a href="https://overcast.fm/+Ipk4_HYs/3666">TS</a>]

01:01:08   think they did The Incredibles that was [<a href="https://overcast.fm/+Ipk4_HYs/3668">TS</a>]

01:01:09   PG but the seriously a movie for adults [<a href="https://overcast.fm/+Ipk4_HYs/3669">TS</a>]

01:01:12   you know another risk would be a movie [<a href="https://overcast.fm/+Ipk4_HYs/3672">TS</a>]

01:01:15   in a genre that they that had they've [<a href="https://overcast.fm/+Ipk4_HYs/3675">TS</a>]

01:01:18   never done before like trying to do [<a href="https://overcast.fm/+Ipk4_HYs/3678">TS</a>]

01:01:20   photo realism not because that that's [<a href="https://overcast.fm/+Ipk4_HYs/3680">TS</a>]

01:01:22   what you should do because animation is [<a href="https://overcast.fm/+Ipk4_HYs/3682">TS</a>]

01:01:23   bad but just because it's the opposite [<a href="https://overcast.fm/+Ipk4_HYs/3683">TS</a>]

01:01:24   of what they've done so far and all [<a href="https://overcast.fm/+Ipk4_HYs/3684">TS</a>]

01:01:27   these may be bad ideas but if some if [<a href="https://overcast.fm/+Ipk4_HYs/3687">TS</a>]

01:01:29   someone has some inspiration to do [<a href="https://overcast.fm/+Ipk4_HYs/3689">TS</a>]

01:01:31   something great based on one of these [<a href="https://overcast.fm/+Ipk4_HYs/3691">TS</a>]

01:01:33   ideas I wouldn't I would like to see [<a href="https://overcast.fm/+Ipk4_HYs/3693">TS</a>]

01:01:36   that idea run with instead of you know [<a href="https://overcast.fm/+Ipk4_HYs/3696">TS</a>]

01:01:39   tried but then you know thrown away [<a href="https://overcast.fm/+Ipk4_HYs/3699">TS</a>]

01:01:41   because it wasn't good enough or or [<a href="https://overcast.fm/+Ipk4_HYs/3701">TS</a>]

01:01:43   reworked or just you know we want to put [<a href="https://overcast.fm/+Ipk4_HYs/3703">TS</a>]

01:01:46   out a solid product but we're not [<a href="https://overcast.fm/+Ipk4_HYs/3706">TS</a>]

01:01:48   willing to risk you on you know it was [<a href="https://overcast.fm/+Ipk4_HYs/3708">TS</a>]

01:01:49   at some point it's gonna be someone who [<a href="https://overcast.fm/+Ipk4_HYs/3709">TS</a>]

01:01:50   has some crazy idea that's so good but [<a href="https://overcast.fm/+Ipk4_HYs/3710">TS</a>]

01:01:52   that everyone at Pixar disagrees with [<a href="https://overcast.fm/+Ipk4_HYs/3712">TS</a>]

01:01:54   right and I would like to see that guy [<a href="https://overcast.fm/+Ipk4_HYs/3714">TS</a>]

01:01:56   given a chance to do what he wants [<a href="https://overcast.fm/+Ipk4_HYs/3716">TS</a>]

01:01:59   despite the fact that everyone thinks is [<a href="https://overcast.fm/+Ipk4_HYs/3719">TS</a>]

01:02:00   going to be a disaster just in case it's [<a href="https://overcast.fm/+Ipk4_HYs/3720">TS</a>]

01:02:02   something amazing when you've got a [<a href="https://overcast.fm/+Ipk4_HYs/3722">TS</a>]

01:02:03   single guy like Miyazaki I think he has [<a href="https://overcast.fm/+Ipk4_HYs/3723">TS</a>]

01:02:05   a higher level of control there and he [<a href="https://overcast.fm/+Ipk4_HYs/3725">TS</a>]

01:02:06   can do his duds where he's like I'm [<a href="https://overcast.fm/+Ipk4_HYs/3726">TS</a>]

01:02:07   really into you know cats and I'm going [<a href="https://overcast.fm/+Ipk4_HYs/3727">TS</a>]

01:02:09   to do a movie about that no it's not [<a href="https://overcast.fm/+Ipk4_HYs/3729">TS</a>]

01:02:10   great you know so he has hits and misses [<a href="https://overcast.fm/+Ipk4_HYs/3730">TS</a>]

01:02:13   that's what [<a href="https://overcast.fm/+Ipk4_HYs/3733">TS</a>]

01:02:13   individuals like but an organization [<a href="https://overcast.fm/+Ipk4_HYs/3733">TS</a>]

01:02:15   sort of smooths out the lumps but I want [<a href="https://overcast.fm/+Ipk4_HYs/3735">TS</a>]

01:02:18   to see those lumps on these lumps stick [<a href="https://overcast.fm/+Ipk4_HYs/3738">TS</a>]

01:02:19   up I'm not so interested in a lot and [<a href="https://overcast.fm/+Ipk4_HYs/3739">TS</a>]

01:02:20   the values that go down the the duds I'm [<a href="https://overcast.fm/+Ipk4_HYs/3740">TS</a>]

01:02:22   not saying I need to have a bad movie [<a href="https://overcast.fm/+Ipk4_HYs/3742">TS</a>]

01:02:24   you know I want to see those Peaks that [<a href="https://overcast.fm/+Ipk4_HYs/3744">TS</a>]

01:02:26   poke out and I think you need to have [<a href="https://overcast.fm/+Ipk4_HYs/3746">TS</a>]

01:02:28   the valleys to get the peaks not dare [<a href="https://overcast.fm/+Ipk4_HYs/3748">TS</a>]

01:02:33   you yeah you know like I would never [<a href="https://overcast.fm/+Ipk4_HYs/3753">TS</a>]

01:02:37   have said this three years ago four [<a href="https://overcast.fm/+Ipk4_HYs/3757">TS</a>]

01:02:38   years ago but Pixar has been around for [<a href="https://overcast.fm/+Ipk4_HYs/3758">TS</a>]

01:02:40   a long time now and it's just something [<a href="https://overcast.fm/+Ipk4_HYs/3760">TS</a>]

01:02:43   beyond the chat room brought cars to I [<a href="https://overcast.fm/+Ipk4_HYs/3763">TS</a>]

01:02:45   know nothing about cars too and I [<a href="https://overcast.fm/+Ipk4_HYs/3765">TS</a>]

01:02:47   suspect that Pixar's magic is that even [<a href="https://overcast.fm/+Ipk4_HYs/3767">TS</a>]

01:02:49   though you think Cars 2 is going to be [<a href="https://overcast.fm/+Ipk4_HYs/3769">TS</a>]

01:02:50   dumb and it's just a sequel it's got to [<a href="https://overcast.fm/+Ipk4_HYs/3770">TS</a>]

01:02:51   in the title they do what no one else [<a href="https://overcast.fm/+Ipk4_HYs/3771">TS</a>]

01:02:54   does and you make a good sequel like Toy [<a href="https://overcast.fm/+Ipk4_HYs/3774">TS</a>]

01:02:55   Story 2 is fantastic Toy Story 3 was [<a href="https://overcast.fm/+Ipk4_HYs/3775">TS</a>]

01:02:57   fantastic and movies with numbers after [<a href="https://overcast.fm/+Ipk4_HYs/3777">TS</a>]

01:02:59   them are supposed to get worse and be [<a href="https://overcast.fm/+Ipk4_HYs/3779">TS</a>]

01:03:00   horrible and they're not because of [<a href="https://overcast.fm/+Ipk4_HYs/3780">TS</a>]

01:03:02   Pixar's process they're not but Cars 2 [<a href="https://overcast.fm/+Ipk4_HYs/3782">TS</a>]

01:03:05   does not make me think this is going to [<a href="https://overcast.fm/+Ipk4_HYs/3785">TS</a>]

01:03:06   be the transcend most amazing movie the [<a href="https://overcast.fm/+Ipk4_HYs/3786">TS</a>]

01:03:08   Lassiter is finally going to agree is [<a href="https://overcast.fm/+Ipk4_HYs/3788">TS</a>]

01:03:10   better than his favorite Miyazaki movie [<a href="https://overcast.fm/+Ipk4_HYs/3790">TS</a>]

01:03:11   you know what I mean yeah no I hear you [<a href="https://overcast.fm/+Ipk4_HYs/3791">TS</a>]

01:03:13   there and I actually haven't I I've seen [<a href="https://overcast.fm/+Ipk4_HYs/3793">TS</a>]

01:03:15   previews of cars too I'm not I'm not in [<a href="https://overcast.fm/+Ipk4_HYs/3795">TS</a>]

01:03:17   love with it but I don't I don't feel [<a href="https://overcast.fm/+Ipk4_HYs/3797">TS</a>]

01:03:21   like that qualifies as being a flop [<a href="https://overcast.fm/+Ipk4_HYs/3801">TS</a>]

01:03:23   because it it doesn't strike me as a [<a href="https://overcast.fm/+Ipk4_HYs/3803">TS</a>]

01:03:24   movie that's taking a risk and we don't [<a href="https://overcast.fm/+Ipk4_HYs/3804">TS</a>]

01:03:28   know I mean I think when they say [<a href="https://overcast.fm/+Ipk4_HYs/3808">TS</a>]

01:03:31   they're making Toy Story 2 it's like oh [<a href="https://overcast.fm/+Ipk4_HYs/3811">TS</a>]

01:03:32   you can't do that man Toy Story 1 was [<a href="https://overcast.fm/+Ipk4_HYs/3812">TS</a>]

01:03:34   just so perfect why do you have to go [<a href="https://overcast.fm/+Ipk4_HYs/3814">TS</a>]

01:03:35   and make a sequel but if they have [<a href="https://overcast.fm/+Ipk4_HYs/3815">TS</a>]

01:03:36   something new and interesting to say you [<a href="https://overcast.fm/+Ipk4_HYs/3816">TS</a>]

01:03:38   can do a sequel well but it's really [<a href="https://overcast.fm/+Ipk4_HYs/3818">TS</a>]

01:03:40   difficult for a sequel to sort of break [<a href="https://overcast.fm/+Ipk4_HYs/3820">TS</a>]

01:03:43   through and reach new heights it's [<a href="https://overcast.fm/+Ipk4_HYs/3823">TS</a>]

01:03:46   sequels can be better than the original [<a href="https://overcast.fm/+Ipk4_HYs/3826">TS</a>]

01:03:47   like I think Toy Story 2 in many ways is [<a href="https://overcast.fm/+Ipk4_HYs/3827">TS</a>]

01:03:49   better than Toy Story 1 and some people [<a href="https://overcast.fm/+Ipk4_HYs/3829">TS</a>]

01:03:51   would make the same argument for three [<a href="https://overcast.fm/+Ipk4_HYs/3831">TS</a>]

01:03:52   but it's not like an order of magnitude [<a href="https://overcast.fm/+Ipk4_HYs/3832">TS</a>]

01:03:54   better whereas if somebody wants to do [<a href="https://overcast.fm/+Ipk4_HYs/3834">TS</a>]

01:03:57   like an adult murder mystery in in CG [<a href="https://overcast.fm/+Ipk4_HYs/3837">TS</a>]

01:04:01   that and it's fantastic and it like it [<a href="https://overcast.fm/+Ipk4_HYs/3841">TS</a>]

01:04:04   wins the Academy Award for Best Picture [<a href="https://overcast.fm/+Ipk4_HYs/3844">TS</a>]

01:04:05   above live-action movies or something [<a href="https://overcast.fm/+Ipk4_HYs/3845">TS</a>]

01:04:07   like that's the type of victory that I'm [<a href="https://overcast.fm/+Ipk4_HYs/3847">TS</a>]

01:04:09   talking about now that is not going to [<a href="https://overcast.fm/+Ipk4_HYs/3849">TS</a>]

01:04:11   happen that if they're not willing to [<a href="https://overcast.fm/+Ipk4_HYs/3851">TS</a>]

01:04:14   take the risk of just falling on their [<a href="https://overcast.fm/+Ipk4_HYs/3854">TS</a>]

01:04:15   face and the rienne again the reason I [<a href="https://overcast.fm/+Ipk4_HYs/3855">TS</a>]

01:04:17   think they're not taking the risk of [<a href="https://overcast.fm/+Ipk4_HYs/3857">TS</a>]

01:04:18   falling on the face is because they [<a href="https://overcast.fm/+Ipk4_HYs/3858">TS</a>]

01:04:19   haven't over such a long period of time [<a href="https://overcast.fm/+Ipk4_HYs/3859">TS</a>]

01:04:21   surely if they were risking falling on [<a href="https://overcast.fm/+Ipk4_HYs/3861">TS</a>]

01:04:23   their face they would have done it by [<a href="https://overcast.fm/+Ipk4_HYs/3863">TS</a>]

01:04:24   now law of averages right [<a href="https://overcast.fm/+Ipk4_HYs/3864">TS</a>]

01:04:28   maybe maybe no become more optimistic [<a href="https://overcast.fm/+Ipk4_HYs/3868">TS</a>]

01:04:32   about them than you are it's not no I [<a href="https://overcast.fm/+Ipk4_HYs/3872">TS</a>]

01:04:35   didn't get I don't think so this is you [<a href="https://overcast.fm/+Ipk4_HYs/3875">TS</a>]

01:04:37   know Pixar is doomed but you know [<a href="https://overcast.fm/+Ipk4_HYs/3877">TS</a>]

01:04:41   nothing is so perfect right that's true [<a href="https://overcast.fm/+Ipk4_HYs/3881">TS</a>]

01:04:45   you really like [<a href="https://overcast.fm/+Ipk4_HYs/3885">TS</a>]

01:04:46   again I would encourage everybody to [<a href="https://overcast.fm/+Ipk4_HYs/3886">TS</a>]

01:04:48   watch that Ed Catmull talk because it is [<a href="https://overcast.fm/+Ipk4_HYs/3888">TS</a>]

01:04:49   just fantastic isn't the show notes it [<a href="https://overcast.fm/+Ipk4_HYs/3889">TS</a>]

01:04:52   is in the show notes well here's you [<a href="https://overcast.fm/+Ipk4_HYs/3892">TS</a>]

01:04:54   here's another thing here's another [<a href="https://overcast.fm/+Ipk4_HYs/3894">TS</a>]

01:04:55   thing you can do if you're a big fan and [<a href="https://overcast.fm/+Ipk4_HYs/3895">TS</a>]

01:04:57   you want show notes and you don't want [<a href="https://overcast.fm/+Ipk4_HYs/3897">TS</a>]

01:04:59   to be bothered to go to the website you [<a href="https://overcast.fm/+Ipk4_HYs/3899">TS</a>]

01:05:02   can subscribe to any one of these feeds [<a href="https://overcast.fm/+Ipk4_HYs/3902">TS</a>]

01:05:05   you have to go to the website once to [<a href="https://overcast.fm/+Ipk4_HYs/3905">TS</a>]

01:05:08   get the URL for them but once you do [<a href="https://overcast.fm/+Ipk4_HYs/3908">TS</a>]

01:05:10   that you can subscribe to them in your [<a href="https://overcast.fm/+Ipk4_HYs/3910">TS</a>]

01:05:11   in your news reader whatever that is [<a href="https://overcast.fm/+Ipk4_HYs/3911">TS</a>]

01:05:13   whatever app or or platform you want to [<a href="https://overcast.fm/+Ipk4_HYs/3913">TS</a>]

01:05:16   use and the show notes are in there and [<a href="https://overcast.fm/+Ipk4_HYs/3916">TS</a>]

01:05:19   your news reader should be smart enough [<a href="https://overcast.fm/+Ipk4_HYs/3919">TS</a>]

01:05:20   not to try to download the the mp3 file [<a href="https://overcast.fm/+Ipk4_HYs/3920">TS</a>]

01:05:23   attachment but it'll just show you the [<a href="https://overcast.fm/+Ipk4_HYs/3923">TS</a>]

01:05:25   notes of full notes with links and text [<a href="https://overcast.fm/+Ipk4_HYs/3925">TS</a>]

01:05:27   and everything right in there so you [<a href="https://overcast.fm/+Ipk4_HYs/3927">TS</a>]

01:05:29   don't even have to go to the website [<a href="https://overcast.fm/+Ipk4_HYs/3929">TS</a>]

01:05:30   well they didn't even know I didn't even [<a href="https://overcast.fm/+Ipk4_HYs/3930">TS</a>]

01:05:32   know this sure we're going to the [<a href="https://overcast.fm/+Ipk4_HYs/3932">TS</a>]

01:05:33   website simple you should go to the [<a href="https://overcast.fm/+Ipk4_HYs/3933">TS</a>]

01:05:35   website but to subscribe and in your [<a href="https://overcast.fm/+Ipk4_HYs/3935">TS</a>]

01:05:39   news reader and you'll see them right [<a href="https://overcast.fm/+Ipk4_HYs/3939">TS</a>]

01:05:40   there that said this is a custom [<a href="https://overcast.fm/+Ipk4_HYs/3940">TS</a>]

01:05:44   solution that I wrote myself that's why [<a href="https://overcast.fm/+Ipk4_HYs/3944">TS</a>]

01:05:46   there's so many options and that's also [<a href="https://overcast.fm/+Ipk4_HYs/3946">TS</a>]

01:05:48   why there's so many little bugs [<a href="https://overcast.fm/+Ipk4_HYs/3948">TS</a>]

01:05:50   well you'll fix those someone in the [<a href="https://overcast.fm/+Ipk4_HYs/3950">TS</a>]

01:05:53   chatroom is saying that up and Wally are [<a href="https://overcast.fm/+Ipk4_HYs/3953">TS</a>]

01:05:55   examples of the big risks and I guess it [<a href="https://overcast.fm/+Ipk4_HYs/3955">TS</a>]

01:05:58   just so happens that they they succeeded [<a href="https://overcast.fm/+Ipk4_HYs/3958">TS</a>]

01:06:01   so if you think about those two movies [<a href="https://overcast.fm/+Ipk4_HYs/3961">TS</a>]

01:06:04   what was risky about Wally [<a href="https://overcast.fm/+Ipk4_HYs/3964">TS</a>]

01:06:06   well everyone cites the beginning part [<a href="https://overcast.fm/+Ipk4_HYs/3966">TS</a>]

01:06:09   where there's no dialogue and everything [<a href="https://overcast.fm/+Ipk4_HYs/3969">TS</a>]

01:06:10   as it's risky I keep kids attention but [<a href="https://overcast.fm/+Ipk4_HYs/3970">TS</a>]

01:06:13   you know kids are entertained by puppet [<a href="https://overcast.fm/+Ipk4_HYs/3973">TS</a>]

01:06:14   shows for the puppets don't talk so I [<a href="https://overcast.fm/+Ipk4_HYs/3974">TS</a>]

01:06:17   don't think it's a risk to do physical [<a href="https://overcast.fm/+Ipk4_HYs/3977">TS</a>]

01:06:19   comedy to kids and keep their attention [<a href="https://overcast.fm/+Ipk4_HYs/3979">TS</a>]

01:06:21   and I would say that the the larger [<a href="https://overcast.fm/+Ipk4_HYs/3981">TS</a>]

01:06:24   story the larger ecological saved the [<a href="https://overcast.fm/+Ipk4_HYs/3984">TS</a>]

01:06:26   planet story on wall-e was kind of [<a href="https://overcast.fm/+Ipk4_HYs/3986">TS</a>]

01:06:28   ham-fisted not that I'm not a fan of [<a href="https://overcast.fm/+Ipk4_HYs/3988">TS</a>]

01:06:30   wall-e but I I'm not as impressed by [<a href="https://overcast.fm/+Ipk4_HYs/3990">TS</a>]

01:06:33   that it wasn't it wasn't as subtle as I [<a href="https://overcast.fm/+Ipk4_HYs/3993">TS</a>]

01:06:37   thought it should have been [<a href="https://overcast.fm/+Ipk4_HYs/3997">TS</a>]

01:06:39   up I guess the risk there is the main [<a href="https://overcast.fm/+Ipk4_HYs/3999">TS</a>]

01:06:42   character is an old guy but then they [<a href="https://overcast.fm/+Ipk4_HYs/4002">TS</a>]

01:06:43   put in the cute kid anyway so there was [<a href="https://overcast.fm/+Ipk4_HYs/4003">TS</a>]

01:06:45   someone for the little kids in the [<a href="https://overcast.fm/+Ipk4_HYs/4005">TS</a>]

01:06:46   audience to relate to yeah and the risk [<a href="https://overcast.fm/+Ipk4_HYs/4006">TS</a>]

01:06:48   is showing that sequence it ends in a [<a href="https://overcast.fm/+Ipk4_HYs/4008">TS</a>]

01:06:49   sad note I'm not sure how devastated [<a href="https://overcast.fm/+Ipk4_HYs/4009">TS</a>]

01:06:53   children were by that opening segment [<a href="https://overcast.fm/+Ipk4_HYs/4013">TS</a>]

01:06:55   our ones going to tell me right into [<a href="https://overcast.fm/+Ipk4_HYs/4015">TS</a>]

01:06:57   their kid cried during that part but it [<a href="https://overcast.fm/+Ipk4_HYs/4017">TS</a>]

01:06:58   was I think it was more devastating to [<a href="https://overcast.fm/+Ipk4_HYs/4018">TS</a>]

01:07:00   people who can relate to the idea of [<a href="https://overcast.fm/+Ipk4_HYs/4020">TS</a>]

01:07:02   being married and you know Ramona little [<a href="https://overcast.fm/+Ipk4_HYs/4022">TS</a>]

01:07:05   kids and stuff like that right so adults [<a href="https://overcast.fm/+Ipk4_HYs/4025">TS</a>]

01:07:07   have more of a line into that thing even [<a href="https://overcast.fm/+Ipk4_HYs/4027">TS</a>]

01:07:09   if the kids cried about it too because [<a href="https://overcast.fm/+Ipk4_HYs/4029">TS</a>]

01:07:10   they didn't like it when they that the [<a href="https://overcast.fm/+Ipk4_HYs/4030">TS</a>]

01:07:11   old lady died but that was that was more [<a href="https://overcast.fm/+Ipk4_HYs/4031">TS</a>]

01:07:14   aimed at the adult so I don't think that [<a href="https://overcast.fm/+Ipk4_HYs/4034">TS</a>]

01:07:15   was a risk to do something like that [<a href="https://overcast.fm/+Ipk4_HYs/4035">TS</a>]

01:07:17   because I didn't think kids were going [<a href="https://overcast.fm/+Ipk4_HYs/4037">TS</a>]

01:07:18   to leave that knot I didn't think was a [<a href="https://overcast.fm/+Ipk4_HYs/4038">TS</a>]

01:07:21   risk obviously was a risk but it wasn't [<a href="https://overcast.fm/+Ipk4_HYs/4041">TS</a>]

01:07:22   the type of we may fall on our face [<a href="https://overcast.fm/+Ipk4_HYs/4042">TS</a>]

01:07:25   completely risk because I think if you [<a href="https://overcast.fm/+Ipk4_HYs/4045">TS</a>]

01:07:27   told anyone you were going to do that [<a href="https://overcast.fm/+Ipk4_HYs/4047">TS</a>]

01:07:28   they would say yeah I can see how that [<a href="https://overcast.fm/+Ipk4_HYs/4048">TS</a>]

01:07:29   can work because the kids you know won't [<a href="https://overcast.fm/+Ipk4_HYs/4049">TS</a>]

01:07:31   be too devastated by they won't leave [<a href="https://overcast.fm/+Ipk4_HYs/4051">TS</a>]

01:07:32   the theater crying and tears but the [<a href="https://overcast.fm/+Ipk4_HYs/4052">TS</a>]

01:07:34   parents will be drawn in and then we've [<a href="https://overcast.fm/+Ipk4_HYs/4054">TS</a>]

01:07:35   got them for the rest of the movie mmm [<a href="https://overcast.fm/+Ipk4_HYs/4055">TS</a>]

01:07:37   it's easy to explain why that's going to [<a href="https://overcast.fm/+Ipk4_HYs/4057">TS</a>]

01:07:39   work it's not as easy to explain why you [<a href="https://overcast.fm/+Ipk4_HYs/4059">TS</a>]

01:07:42   think you know I don't let me think of [<a href="https://overcast.fm/+Ipk4_HYs/4062">TS</a>]

01:07:44   another crazy idea for Pixar I keep [<a href="https://overcast.fm/+Ipk4_HYs/4064">TS</a>]

01:07:46   going about the photorealism simply [<a href="https://overcast.fm/+Ipk4_HYs/4066">TS</a>]

01:07:47   because they haven't done it and [<a href="https://overcast.fm/+Ipk4_HYs/4067">TS</a>]

01:07:48   everyone says it's a horrible idea like [<a href="https://overcast.fm/+Ipk4_HYs/4068">TS</a>]

01:07:50   do not do photo realism there's no point [<a href="https://overcast.fm/+Ipk4_HYs/4070">TS</a>]

01:07:51   in it and the strength of animation is [<a href="https://overcast.fm/+Ipk4_HYs/4071">TS</a>]

01:07:53   that doesn't look like real life just do [<a href="https://overcast.fm/+Ipk4_HYs/4073">TS</a>]

01:07:54   not do it but you know that that's [<a href="https://overcast.fm/+Ipk4_HYs/4074">TS</a>]

01:07:57   that's a pic for you know whatever you [<a href="https://overcast.fm/+Ipk4_HYs/4077">TS</a>]

01:07:58   need to do that and then do an adult [<a href="https://overcast.fm/+Ipk4_HYs/4078">TS</a>]

01:07:59   genre you know - I don't know oh can you [<a href="https://overcast.fm/+Ipk4_HYs/4079">TS</a>]

01:08:04   think of a genre that would be the exact [<a href="https://overcast.fm/+Ipk4_HYs/4084">TS</a>]

01:08:06   opposite of what Pixar has done I think [<a href="https://overcast.fm/+Ipk4_HYs/4086">TS</a>]

01:08:07   murder mystery but that might be too [<a href="https://overcast.fm/+Ipk4_HYs/4087">TS</a>]

01:08:09   close gosh that's a tough question a [<a href="https://overcast.fm/+Ipk4_HYs/4089">TS</a>]

01:08:13   photo realistic CG movie about the [<a href="https://overcast.fm/+Ipk4_HYs/4093">TS</a>]

01:08:15   Holocaust let's bring up the Hoff [<a href="https://overcast.fm/+Ipk4_HYs/4095">TS</a>]

01:08:16   singing cuz listeners love when I like [<a href="https://overcast.fm/+Ipk4_HYs/4096">TS</a>]

01:08:19   Gimli Schindler's List you know it from [<a href="https://overcast.fm/+Ipk4_HYs/4099">TS</a>]

01:08:22   Pixar right I never say this is this is [<a href="https://overcast.fm/+Ipk4_HYs/4102">TS</a>]

01:08:24   the worst idea ever first of all you're [<a href="https://overcast.fm/+Ipk4_HYs/4104">TS</a>]

01:08:25   doing it for realistic what the heck is [<a href="https://overcast.fm/+Ipk4_HYs/4105">TS</a>]

01:08:26   the point why Andrews do with [<a href="https://overcast.fm/+Ipk4_HYs/4106">TS</a>]

01:08:27   live-action hack just a second of all [<a href="https://overcast.fm/+Ipk4_HYs/4107">TS</a>]

01:08:29   doing and doing anything having to with [<a href="https://overcast.fm/+Ipk4_HYs/4109">TS</a>]

01:08:31   the Holocaust in animation is insulting [<a href="https://overcast.fm/+Ipk4_HYs/4111">TS</a>]

01:08:32   to the actual like it is a terrible idea [<a href="https://overcast.fm/+Ipk4_HYs/4112">TS</a>]

01:08:34   and they would never let that idea go [<a href="https://overcast.fm/+Ipk4_HYs/4114">TS</a>]

01:08:36   through and it's exactly opposite of [<a href="https://overcast.fm/+Ipk4_HYs/4116">TS</a>]

01:08:37   what they do and maybe it is a terrible [<a href="https://overcast.fm/+Ipk4_HYs/4117">TS</a>]

01:08:39   idea maybe that idea would fall on its [<a href="https://overcast.fm/+Ipk4_HYs/4119">TS</a>]

01:08:40   face but these the type of I'm trying to [<a href="https://overcast.fm/+Ipk4_HYs/4120">TS</a>]

01:08:41   think of the worst possible idea ever [<a href="https://overcast.fm/+Ipk4_HYs/4121">TS</a>]

01:08:43   these are the type of ideas that someday [<a href="https://overcast.fm/+Ipk4_HYs/4123">TS</a>]

01:08:46   someone's going to happen on the with [<a href="https://overcast.fm/+Ipk4_HYs/4126">TS</a>]

01:08:47   you I don't how about the Godfather yeah [<a href="https://overcast.fm/+Ipk4_HYs/4127">TS</a>]

01:08:51   there you go like organized [<a href="https://overcast.fm/+Ipk4_HYs/4131">TS</a>]

01:08:52   crime drama yeah for adults only rated-r [<a href="https://overcast.fm/+Ipk4_HYs/4132">TS</a>]

01:08:55   more not a Yakuza thing it has to be in [<a href="https://overcast.fm/+Ipk4_HYs/4135">TS</a>]

01:08:58   the American mob yes because has been [<a href="https://overcast.fm/+Ipk4_HYs/4138">TS</a>]

01:09:01   done in animation it's been great yeah [<a href="https://overcast.fm/+Ipk4_HYs/4141">TS</a>]

01:09:06   so maybe that'll come by what is what is [<a href="https://overcast.fm/+Ipk4_HYs/4146">TS</a>]

01:09:07   Pixar's a next project I forget I think [<a href="https://overcast.fm/+Ipk4_HYs/4147">TS</a>]

01:09:09   it's a mob film for adults only no it [<a href="https://overcast.fm/+Ipk4_HYs/4149">TS</a>]

01:09:13   was that every time I hear what the next [<a href="https://overcast.fm/+Ipk4_HYs/4153">TS</a>]

01:09:15   film was going to be I'm surprised so it [<a href="https://overcast.fm/+Ipk4_HYs/4155">TS</a>]

01:09:16   shows that they are innovating but the [<a href="https://overcast.fm/+Ipk4_HYs/4156">TS</a>]

01:09:19   fact that they have never ever failed [<a href="https://overcast.fm/+Ipk4_HYs/4159">TS</a>]

01:09:20   and makes me suspect of this whole [<a href="https://overcast.fm/+Ipk4_HYs/4160">TS</a>]

01:09:22   engineering art thing so what's next [<a href="https://overcast.fm/+Ipk4_HYs/4162">TS</a>]

01:09:26   week's topic gonna be oh I gotta pull [<a href="https://overcast.fm/+Ipk4_HYs/4166">TS</a>]

01:09:30   the page we gotta take your time we're [<a href="https://overcast.fm/+Ipk4_HYs/4170">TS</a>]

01:09:40   getting down to just the ones that you [<a href="https://overcast.fm/+Ipk4_HYs/4180">TS</a>]

01:09:41   don't want to pick then you have to pick [<a href="https://overcast.fm/+Ipk4_HYs/4181">TS</a>]

01:09:44   one oh I know you want the the third one [<a href="https://overcast.fm/+Ipk4_HYs/4184">TS</a>]

01:09:48   because you've picked it many times your [<a href="https://overcast.fm/+Ipk4_HYs/4188">TS</a>]

01:09:50   but I just don't have that much to say [<a href="https://overcast.fm/+Ipk4_HYs/4190">TS</a>]

01:09:51   about well maybe we do that and then we [<a href="https://overcast.fm/+Ipk4_HYs/4191">TS</a>]

01:09:53   talked about we talked about toasters [<a href="https://overcast.fm/+Ipk4_HYs/4193">TS</a>]

01:09:55   the rest the time toasters I feel like I [<a href="https://overcast.fm/+Ipk4_HYs/4195">TS</a>]

01:09:57   have to prep for that's a serious [<a href="https://overcast.fm/+Ipk4_HYs/4197">TS</a>]

01:10:00   serious topic so yeah yeah maybe you [<a href="https://overcast.fm/+Ipk4_HYs/4200">TS</a>]

01:10:03   could put some work into the show and by [<a href="https://overcast.fm/+Ipk4_HYs/4203">TS</a>]

01:10:05   the way for the people who brought this [<a href="https://overcast.fm/+Ipk4_HYs/4205">TS</a>]

01:10:06   up I'm speaking specifically about [<a href="https://overcast.fm/+Ipk4_HYs/4206">TS</a>]

01:10:08   toaster ovens when I just say toasters I [<a href="https://overcast.fm/+Ipk4_HYs/4208">TS</a>]

01:10:10   mean a toaster oven you're not talking [<a href="https://overcast.fm/+Ipk4_HYs/4210">TS</a>]

01:10:11   about the kind where you put not talking [<a href="https://overcast.fm/+Ipk4_HYs/4211">TS</a>]

01:10:13   about slot toasters which may also stink [<a href="https://overcast.fm/+Ipk4_HYs/4213">TS</a>]

01:10:15   too but I just don't use them we can [<a href="https://overcast.fm/+Ipk4_HYs/4215">TS</a>]

01:10:17   tell I could talk about those enough to [<a href="https://overcast.fm/+Ipk4_HYs/4217">TS</a>]

01:10:18   cover for it they all say well I might [<a href="https://overcast.fm/+Ipk4_HYs/4218">TS</a>]

01:10:23   add items to the list okay and we just [<a href="https://overcast.fm/+Ipk4_HYs/4223">TS</a>]

01:10:27   did a non tech show so we're not I can't [<a href="https://overcast.fm/+Ipk4_HYs/4227">TS</a>]

01:10:29   yell at you about your called diets or [<a href="https://overcast.fm/+Ipk4_HYs/4229">TS</a>]

01:10:30   anything like that right well I can but [<a href="https://overcast.fm/+Ipk4_HYs/4230">TS</a>]

01:10:34   I'll do that off the air indeed all [<a href="https://overcast.fm/+Ipk4_HYs/4234">TS</a>]

01:10:38   right so I get I guess that's it for [<a href="https://overcast.fm/+Ipk4_HYs/4238">TS</a>]

01:10:39   this one you don't you don't to say what [<a href="https://overcast.fm/+Ipk4_HYs/4239">TS</a>]

01:10:41   we're doing next week we'll leave it a [<a href="https://overcast.fm/+Ipk4_HYs/4241">TS</a>]

01:10:42   mystery they don't need to know yeah and [<a href="https://overcast.fm/+Ipk4_HYs/4242">TS</a>]

01:10:44   also for this this format of what's [<a href="https://overcast.fm/+Ipk4_HYs/4244">TS</a>]

01:10:46   wrong with X they're all jackals anyway [<a href="https://overcast.fm/+Ipk4_HYs/4246">TS</a>]

01:10:48   those people I may have other we may [<a href="https://overcast.fm/+Ipk4_HYs/4248">TS</a>]

01:10:51   come back to this this may be a regular [<a href="https://overcast.fm/+Ipk4_HYs/4251">TS</a>]

01:10:53   thing you know in a couple weeks if I [<a href="https://overcast.fm/+Ipk4_HYs/4253">TS</a>]

01:10:55   decide what's wrong with you know if I [<a href="https://overcast.fm/+Ipk4_HYs/4255">TS</a>]

01:10:57   decide I want to do what's wrong with [<a href="https://overcast.fm/+Ipk4_HYs/4257">TS</a>]

01:10:58   Dropbox or people have suggestions for [<a href="https://overcast.fm/+Ipk4_HYs/4258">TS</a>]

01:11:00   companies or anything like that because [<a href="https://overcast.fm/+Ipk4_HYs/4260">TS</a>]

01:11:03   I like like thinking about this the more [<a href="https://overcast.fm/+Ipk4_HYs/4263">TS</a>]

01:11:04   popular the company the more beloved the [<a href="https://overcast.fm/+Ipk4_HYs/4264">TS</a>]

01:11:06   more interest [<a href="https://overcast.fm/+Ipk4_HYs/4266">TS</a>]

01:11:06   thing it is Dan and hey we can always do [<a href="https://overcast.fm/+Ipk4_HYs/4266">TS</a>]

01:11:11   encryption oh we got to do that I'm [<a href="https://overcast.fm/+Ipk4_HYs/4271">TS</a>]

01:11:14   gonna do that do it someday [<a href="https://overcast.fm/+Ipk4_HYs/4274">TS</a>]

01:11:20   in the meantime everyone's data will be [<a href="https://overcast.fm/+Ipk4_HYs/4280">TS</a>]

01:11:22   mercifully unencrypted all right so go [<a href="https://overcast.fm/+Ipk4_HYs/4282">TS</a>]

01:11:26   to five by five TV you can hear previous [<a href="https://overcast.fm/+Ipk4_HYs/4286">TS</a>]

01:11:29   episodes of this show you can see the [<a href="https://overcast.fm/+Ipk4_HYs/4289">TS</a>]

01:11:30   show notes and listen to other shows [<a href="https://overcast.fm/+Ipk4_HYs/4290">TS</a>]

01:11:33   that are there love to have you go there [<a href="https://overcast.fm/+Ipk4_HYs/4293">TS</a>]

01:11:36   and of course please rate the show you [<a href="https://overcast.fm/+Ipk4_HYs/4296">TS</a>]

01:11:38   have to rate it and review it for John [<a href="https://overcast.fm/+Ipk4_HYs/4298">TS</a>]

01:11:39   to be happy with you in index no [<a href="https://overcast.fm/+Ipk4_HYs/4299">TS</a>]

01:11:43   comments on it any comments somewhere [<a href="https://overcast.fm/+Ipk4_HYs/4303">TS</a>]

01:11:45   and the siracusa on twitter accent on [<a href="https://overcast.fm/+Ipk4_HYs/4305">TS</a>]

01:11:50   the a well you don't have the accent [<a href="https://overcast.fm/+Ipk4_HYs/4310">TS</a>]

01:11:52   mark we can work on that siracusa on to [<a href="https://overcast.fm/+Ipk4_HYs/4312">TS</a>]

01:11:55   it i'm dan benjamin on twitter we'd like [<a href="https://overcast.fm/+Ipk4_HYs/4315">TS</a>]

01:11:56   to thank you for listening thanks to our [<a href="https://overcast.fm/+Ipk4_HYs/4316">TS</a>]

01:11:58   sponsors felt-tip com [<a href="https://overcast.fm/+Ipk4_HYs/4318">TS</a>]

01:12:01   that's makers of sound studio for and [<a href="https://overcast.fm/+Ipk4_HYs/4321">TS</a>]

01:12:03   campaign monitor comm slash worldview [<a href="https://overcast.fm/+Ipk4_HYs/4323">TS</a>]

01:12:07   thanks very much to them thanks for you [<a href="https://overcast.fm/+Ipk4_HYs/4327">TS</a>]

01:12:08   for listening we'll see y'all again next [<a href="https://overcast.fm/+Ipk4_HYs/4328">TS</a>]

01:12:11   week [<a href="https://overcast.fm/+Ipk4_HYs/4331">TS</a>]

01:12:20   you [<a href="https://overcast.fm/+Ipk4_HYs/4340">TS</a>]