Hypercritical

00:00:01 ◼   ► this is hypercritical episode number 12 [TS]

00:00:05 ◼   ► this is a weekly talkshow ruminating on [TS]

00:00:07 ◼   ► exactly what is wrong in the world of [TS]

00:00:09 ◼   ► Apple and related technologies and [TS]

00:00:11 ◼   ► businesses my co-host John siracusa of [TS]

00:00:14 ◼   ► Ars Technica and elsewhere insists that [TS]

00:00:18 ◼   ► nothing is so perfect that he can't [TS]

00:00:19 ◼   ► complain about it I tend to agree that [TS]

00:00:22 ◼   ► that is true [TS]

00:00:22 ◼   ► i'm dan benjamin and john we'd like to [TS]

00:00:25 ◼   ► say thanks to to two sponsors very [TS]

00:00:27 ◼   ► quickly will tell you more about them [TS]

00:00:29 ◼   ► later but the first one is sound studio [TS]

00:00:31 ◼   ► for from felt-tip software and the [TS]

00:00:34 ◼   ► second is worldview from campaign [TS]

00:00:36 ◼   ► monitor we'll get to those during the [TS]

00:00:37 ◼   ► show hi John hi Dan how are you just [TS]

00:00:41 ◼   ► dandy [TS]

00:00:42 ◼   ► great been a long week a lot of lot has [TS]

00:00:46 ◼   ► happened yeah I think I've forgotten it [TS]

00:00:48 ◼   ► all already but we don't need to talk [TS]

00:00:50 ◼   ► about anything that's good [TS]

00:00:53 ◼   ► when we need to talk about if people at [TS]

00:00:56 ◼   ► last we show a very very speculative [TS]

00:00:58 ◼   ► about what the third company is but [TS]

00:01:01 ◼   ► before that there's follow-up there's a [TS]

00:01:03 ◼   ► lot of follow-up there always is there's [TS]

00:01:06 ◼   ► a good two three hours of follow-up well [TS]

00:01:09 ◼   ► I'll try to do it fast as usual you [TS]

00:01:11 ◼   ► ready yeah I'm ready I'm told I'm so [TS]

00:01:13 ◼   ► ready alright so last week we were [TS]

00:01:16 ◼   ► talking about criticism online and off [TS]

00:01:19 ◼   ► more or less and I thought last week's [TS]

00:01:23 ◼   ► show was kind of a microcosm of itself [TS]

00:01:25 ◼   ► sort of in an inception kind of way [TS]

00:01:28 ◼   ► because I started the show talking about [TS]

00:01:29 ◼   ► how I had written this you know this [TS]

00:01:32 ◼   ► blog post about criticism and how I [TS]

00:01:34 ◼   ► tweeted about it and said something that [TS]

00:01:36 ◼   ► I thought was silly and then some people [TS]

00:01:39 ◼   ► took it seriously right and that was [TS]

00:01:42 ◼   ► kind of like an example with this like a [TS]

00:01:43 ◼   ► gap between like the intention of the [TS]

00:01:44 ◼   ► person creating something and the [TS]

00:01:46 ◼   ► audience's interpretation so that was [TS]

00:01:47 ◼   ► just a tweet right well and last week's [TS]

00:01:49 ◼   ► show we had one person who took ah you [TS]

00:01:54 ◼   ► know interpreted what we said in a [TS]

00:01:55 ◼   ► different way that then we definitely [TS]

00:01:57 ◼   ► intended to be so I thought we'd address [TS]

00:01:59 ◼   ► that now okay let's do it yeah so this [TS]

00:02:01 ◼   ► was a I threw out a reference to an old [TS]

00:02:05 ◼   ► SNL sketch about sexual harassment [TS]

00:02:06 ◼   ► somewhere in the middle of last week's [TS]

00:02:08 ◼   ► fun as yeah and see pop-culture [TS]

00:02:11 ◼   ► references like that are kind of risky [TS]

00:02:12 ◼   ► B's not ever [TS]

00:02:13 ◼   ► room we'll get them right so not [TS]

00:02:15 ◼   ► everyone has seen all the same TV shows [TS]

00:02:16 ◼   ► as you and this was an old SNL clip if I [TS]

00:02:18 ◼   ► remember it wasn't in 2005 or something [TS]

00:02:21 ◼   ► it wasn't like a recent thing but either [TS]

00:02:24 ◼   ► way usually when a pop culture reference [TS]

00:02:25 ◼   ► doesn't land because people don't know [TS]

00:02:27 ◼   ► what you're talking about that's not a [TS]

00:02:28 ◼   ► big deal but in this case if you didn't [TS]

00:02:30 ◼   ► catch the reference it sounded like the [TS]

00:02:32 ◼   ► point I was making was exactly the [TS]

00:02:34 ◼   ► opposite of the point down this way so [TS]

00:02:36 ◼   ► in the show notes today I have a link to [TS]

00:02:37 ◼   ► the actual Saturday Night Live sketch [TS]

00:02:39 ◼   ► that I was referencing it was a joke [TS]

00:02:42 ◼   ► corporate seminar film about sexual [TS]

00:02:44 ◼   ► harassment um and one reader thought we [TS]

00:02:48 ◼   ► were endorsing sexual harassment right [TS]

00:02:50 ◼   ► work wait what are you endorsing it [TS]

00:02:52 ◼   ► though no that is exactly the opposite [TS]

00:02:54 ◼   ► and what I was doing it it's also the [TS]

00:02:56 ◼   ► opposite of what this ayat live sketch [TS]

00:02:57 ◼   ► is doing so if you go and look at the [TS]

00:03:00 ◼   ► YouTube video alright so even now so now [TS]

00:03:02 ◼   ► I've given you the context on the side [TS]

00:03:03 ◼   ► on a live video and you're saying all [TS]

00:03:05 ◼   ► clearly he endorses this video so if you [TS]

00:03:07 ◼   ► go to the video and you look at the [TS]

00:03:09 ◼   ► YouTube description a guy in the [TS]

00:03:11 ◼   ► description also does not agree with me [TS]

00:03:14 ◼   ► he's he's taking away from this this [TS]

00:03:16 ◼   ► video that he has posted the exact [TS]

00:03:19 ◼   ► opposite point that I took away from it [TS]

00:03:21 ◼   ► so to further clarify lest you go to [TS]

00:03:23 ◼   ► this video and read the description and [TS]

00:03:24 ◼   ► say oh my god he agrees with the guy who [TS]

00:03:25 ◼   ► posted this video I do not agree with [TS]

00:03:27 ◼   ► the guy who posted that video he said [TS]

00:03:29 ◼   ► what is that I think I would quote from [TS]

00:03:30 ◼   ► in here yeah I'm not gonna quote him but [TS]

00:03:33 ◼   ► he basically said that what makes [TS]

00:03:36 ◼   ► something sexual harassment is the [TS]

00:03:37 ◼   ► response of the person has to and again [TS]

00:03:40 ◼   ► I think that is the exact opposite of [TS]

00:03:42 ◼   ► the point of the sketch that the writers [TS]

00:03:44 ◼   ► intended and certainly what I intended [TS]

00:03:46 ◼   ► the point of the sketch as I see it is [TS]

00:03:48 ◼   ► that the reception of your actions does [TS]

00:03:53 ◼   ► not determine whether something is [TS]

00:03:55 ◼   ► sexual harassment or not it's the [TS]

00:03:56 ◼   ► actions themselves and I thought this [TS]

00:03:58 ◼   ► was pretty clear because like at the end [TS]

00:04:00 ◼   ► of the sketch they have the handsome guy [TS]

00:04:01 ◼   ► Tom Brady was hosting the show he's the [TS]

00:04:03 ◼   ► handsome guy walk up to Homans desk [TS]

00:04:05 ◼   ► wearing his underwear and the woman's [TS]

00:04:07 ◼   ► like oh hi how you doing she takes it [TS]

00:04:09 ◼   ► just fine because he's handsome [TS]

00:04:10 ◼   ► that's humors way of trying to tell you [TS]

00:04:12 ◼   ► that that's actually not okay [TS]

00:04:14 ◼   ► walking up to your desk in your [TS]

00:04:15 ◼   ► underwear is not okay even if you're [TS]

00:04:17 ◼   ► handsome and the fact that some people [TS]

00:04:18 ◼   ► think it's okay that's the joke the joke [TS]

00:04:20 ◼   ► is on them [TS]

00:04:21 ◼   ► so now that I've sucked every ounce of [TS]

00:04:23 ◼   ► humor out of that sketch by trying well [TS]

00:04:25 ◼   ► why go watch it anyway go watch it is [TS]

00:04:27 ◼   ► funny it's an oldie it's a goodie that's [TS]

00:04:29 ◼   ► what I was referring to I'm not pro [TS]

00:04:31 ◼   ► sexual harassment all right we got that [TS]

00:04:35 ◼   ► out of the way I think I think so yeah I [TS]

00:04:38 ◼   ► would get emails about how bad the skit [TS]

00:04:40 ◼   ► actually was I thought it was anyway uh [TS]

00:04:44 ◼   ► related to that is something I forgot to [TS]

00:04:46 ◼   ► bring up and there's a lot of things [TS]

00:04:47 ◼   ► that I forgot to bring up in the last [TS]

00:04:49 ◼   ► show is that I listen to all of my own [TS]

00:04:53 ◼   ► shows I know a lot of people over on [TS]

00:04:54 ◼   ► podcast don't listen themselves there [TS]

00:04:57 ◼   ► can't list themselves or find it painful [TS]

00:04:58 ◼   ► you know but I listen to every single [TS]

00:05:01 ◼   ► one the shows that I'm on and yes it is [TS]

00:05:04 ◼   ► very painful to do that especially like [TS]

00:05:05 ◼   ► in the beginning when you're not used to [TS]

00:05:07 ◼   ► hearing your own voice and everything [TS]

00:05:08 ◼   ► but eventually you get over that and [TS]

00:05:10 ◼   ► just deal with the Kermit factor and [TS]

00:05:13 ◼   ► just listen but the reason I'm listening [TS]

00:05:15 ◼   ► is the same reason I talked about in [TS]

00:05:16 ◼   ► last show that I want to hear what I'm [TS]

00:05:17 ◼   ► doing wrong so that I can fix it and it [TS]

00:05:20 ◼   ► doesn't mean that I'm fixing it every [TS]

00:05:22 ◼   ► single time but it means that I'm gonna [TS]

00:05:24 ◼   ► how do I know how I'm doing if I don't [TS]

00:05:26 ◼   ► listen to myself you know what I mean [TS]

00:05:27 ◼   ► and so in the course of listening to [TS]

00:05:29 ◼   ► last week's show I saw that I misspoke [TS]

00:05:30 ◼   ► like 50 different times like I called [TS]

00:05:32 ◼   ► something Amazon App Engine when App [TS]

00:05:33 ◼   ► Engine and obviously belongs to Google I [TS]

00:05:35 ◼   ► say PowerBook all the time a lot of [TS]

00:05:37 ◼   ► people do this but I mean you know these [TS]

00:05:39 ◼   ► are also these are nitpicky things that [TS]

00:05:41 ◼   ► aren't really worth right but this but [TS]

00:05:43 ◼   ► well I think it's worthwhile because I [TS]

00:05:44 ◼   ► want to listen oh you know I'm not gonna [TS]

00:05:46 ◼   ► go into all my podcasting flaws but the [TS]

00:05:48 ◼   ► only way you're gonna get better is to [TS]

00:05:49 ◼   ► it's gonna have it you are right it's [TS]

00:05:52 ◼   ► listen to what what it's like to listen [TS]

00:05:54 ◼   ► to yourself and I do listen to a lot of [TS]

00:05:55 ◼   ► podcast so I feel like I have a baseline [TS]

00:05:56 ◼   ► level of you know what I'm supposed to [TS]

00:05:59 ◼   ► be doing what I'm not supposed to be [TS]

00:06:00 ◼   ► doing right and I guess if you really if [TS]

00:06:05 ◼   ► it really bothers you to listen to [TS]

00:06:06 ◼   ► yourself then then you know it's better [TS]

00:06:08 ◼   ► for your not to but I feel like it's a [TS]

00:06:10 ◼   ► big part of being able to improve it's [TS]

00:06:12 ◼   ► it's like writing something and refusing [TS]

00:06:14 ◼   ► to read what you write because you find [TS]

00:06:15 ◼   ► it too embarrassing that's the time line [TS]

00:06:17 ◼   ► you should read it now to learn from [TS]

00:06:19 ◼   ► your mistakes all right um there's [TS]

00:06:24 ◼   ► another whole thread for the criticism [TS]

00:06:26 ◼   ► thing that I didn't get into I'll just [TS]

00:06:27 ◼   ► try to go through it briefly and skip [TS]

00:06:29 ◼   ► the rest of the follow up okay because I [TS]

00:06:31 ◼   ► don't want to talk about microwave ovens [TS]

00:06:32 ◼   ► you know I actually do oh you do all [TS]

00:06:36 ◼   ► right well I'll try to do this fast [TS]

00:06:37 ◼   ► enough so we can talk about microwave uh [TS]

00:06:39 ◼   ► so [TS]

00:06:41 ◼   ► one of the things about blogging online [TS]

00:06:43 ◼   ► criticism that I wanted to talk about [TS]

00:06:45 ◼   ► was the inclination of the author like [TS]

00:06:48 ◼   ► given the same event what what is a [TS]

00:06:52 ◼   ► somebody's reaction to it what are they [TS]

00:06:54 ◼   ► what are they interested in writing [TS]

00:06:55 ◼   ► about on their blog for example and your [TS]

00:06:59 ◼   ► inclination your angle on stories will [TS]

00:07:02 ◼   ► give you can give you a reputation like [TS]

00:07:04 ◼   ► for example Gruber is the most obvious [TS]

00:07:06 ◼   ► one where a lot of people label him as a [TS]

00:07:07 ◼   ► fanboy mmm you've talked about out of [TS]

00:07:10 ◼   ► this on the show with him it because his [TS]

00:07:11 ◼   ► inclination is when something happens [TS]

00:07:15 ◼   ► it's related to the things that he [TS]

00:07:16 ◼   ► writes about he will look for he will [TS]

00:07:21 ◼   ► criticize the people who are criticizing [TS]

00:07:23 ◼   ► Apple basically so if you think [TS]

00:07:24 ◼   ► something Apple is doing is good he will [TS]

00:07:27 ◼   ► find the people who think that that same [TS]

00:07:28 ◼   ► thing is bad and explain why they're [TS]

00:07:30 ◼   ► wrong right I would say that's very [TS]

00:07:33 ◼   ► accurate and there yet the Mac elope is [TS]

00:07:36 ◼   ► like that to a Mac world the the [TS]

00:07:38 ◼   ► ever-elusive Mac elope who has a column [TS]

00:07:39 ◼   ► it is 100% like find the most ridiculous [TS]

00:07:42 ◼   ► idiotic person who said the stupidest [TS]

00:07:44 ◼   ► thing and just tear them apart Gruber's [TS]

00:07:46 ◼   ► is less humor based more serious like [TS]

00:07:48 ◼   ► he'll he'll talk about this you know [TS]

00:07:50 ◼   ► he'll address the serious criticisms for [TS]

00:07:51 ◼   ► people who are you know more versed in [TS]

00:07:54 ◼   ► the field occasionally he'll pick on the [TS]

00:07:56 ◼   ► idiots too um now I come up come at it [TS]

00:07:59 ◼   ► from the other way most of the time if [TS]

00:08:01 ◼   ► Apple does something I'm looking for [TS]

00:08:04 ◼   ► what is it about what they did that's [TS]

00:08:05 ◼   ► bad and then I will complain about that [TS]

00:08:08 ◼   ► right now you would think this would [TS]

00:08:10 ◼   ► this would line min bian Gruber up to be [TS]

00:08:13 ◼   ► constantly at odds because if every time [TS]

00:08:15 ◼   ► something happens I'm going to say [TS]

00:08:16 ◼   ► what's wrong with what Apple did and [TS]

00:08:18 ◼   ► he's going to criticize the people who [TS]

00:08:19 ◼   ► are saying that Apple did something [TS]

00:08:21 ◼   ► wrong but in reality we tend not to [TS]

00:08:22 ◼   ► cross paths like that and it's it's know [TS]

00:08:24 ◼   ► why is then it's mostly because if you [TS]

00:08:28 ◼   ► were to talk to both of us about most [TS]

00:08:30 ◼   ► issues I think we would probably agree [TS]

00:08:31 ◼   ► it's just that he's concentrating on one [TS]

00:08:33 ◼   ► side I'm concentrating on the other in [TS]

00:08:34 ◼   ► most cases when he does link to me he'll [TS]

00:08:36 ◼   ► agree with my criticism or maybe have [TS]

00:08:38 ◼   ► one or two things to say with it say [TS]

00:08:40 ◼   ► about it but what the end result for the [TS]

00:08:42 ◼   ► reader is like oh Gruber's a fanboy and [TS]

00:08:43 ◼   ► then I'm a hater right so everything you [TS]

00:08:45 ◼   ► know you hate Apple you must be a PC you [TS]

00:08:47 ◼   ► know I used to get that way back on a [TS]

00:08:48 ◼   ► date I don't get it that much now I [TS]

00:08:49 ◼   ► think people have figured out that I'm [TS]

00:08:51 ◼   ► actually a Mac user but big time when I [TS]

00:08:53 ◼   ► first started writing is that you've [TS]

00:08:54 ◼   ► clearly [TS]

00:08:55 ◼   ► never used in Agra for in your life and [TS]

00:08:56 ◼   ► you must love ms-dos or and you know but [TS]

00:09:01 ◼   ► in reality just two sides of the same [TS]

00:09:03 ◼   ► coin you know where I'm you know what we [TS]

00:09:08 ◼   ► choose to focus on doesn't mean that if [TS]

00:09:10 ◼   ► you took those two pieces together like [TS]

00:09:11 ◼   ► the things that he says that the apples [TS]

00:09:13 ◼   ► doing good mostly I agree with and the [TS]

00:09:15 ◼   ► things that I'm saying that apples doing [TS]

00:09:16 ◼   ► is bad mostly he's agree he agrees but [TS]

00:09:18 ◼   ► this is just where we decide to focus [TS]

00:09:19 ◼   ► you know what I mean [TS]

00:09:20 ◼   ► it's a you're almost saying it's it's [TS]

00:09:22 ◼   ► sort of the same issues but you focus on [TS]

00:09:26 ◼   ► them in a different way [TS]

00:09:27 ◼   ► right and isn't you know he's picking on [TS]

00:09:31 ◼   ► the criticisms that are stupid and I'm [TS]

00:09:32 ◼   ► hoping that I'm given criticisms that [TS]

00:09:34 ◼   ► are not stupid and the things that he's [TS]

00:09:36 ◼   ► saying that are really good I'm not you [TS]

00:09:39 ◼   ► know I'm not counteracting them I'm not [TS]

00:09:41 ◼   ► I'm not saying that you know that he's [TS]

00:09:43 ◼   ► wrong about that I just am not as [TS]

00:09:45 ◼   ► interested in talking about what's good [TS]

00:09:46 ◼   ► now occasionally if you look like my Mac [TS]

00:09:48 ◼   ► os10 reviews I will go off and you know [TS]

00:09:50 ◼   ► a couple paragraphs or page or two about [TS]

00:09:51 ◼   ► something that's really good I do tend [TS]

00:09:54 ◼   ► to do that it's just not my inclination [TS]

00:09:55 ◼   ► you know it's not my inclination to say [TS]

00:09:57 ◼   ► you know I guess I'm more into negative [TS]

00:09:59 ◼   ► reinforcement than positive [TS]

00:10:00 ◼   ► reinforcement and again this doesn't [TS]

00:10:01 ◼   ► really apply in to people but the [TS]

00:10:03 ◼   ► corporations into analysis of tech [TS]

00:10:05 ◼   ► industry I think both approaches are [TS]

00:10:07 ◼   ► perfectly valid and I think it's unfair [TS]

00:10:09 ◼   ► that either one of us gets the labels [TS]

00:10:11 ◼   ► that we tend to get that he gets labeled [TS]

00:10:12 ◼   ► as a fanboy that I get labeled as a [TS]

00:10:14 ◼   ► hater who just you know complains about [TS]

00:10:15 ◼   ► everything right but it really just has [TS]

00:10:18 ◼   ► to do with the part of the issue that we [TS]

00:10:21 ◼   ► find interesting I like I read all the [TS]

00:10:23 ◼   ► same things about people criticizing [TS]

00:10:24 ◼   ► Apple and being stupid about it I'm just [TS]

00:10:26 ◼   ► not interested as interested in [TS]

00:10:28 ◼   ► explaining why they're stupid because [TS]

00:10:30 ◼   ► for me it's kind of like well if you [TS]

00:10:32 ◼   ► can't see that it's stupid yourself [TS]

00:10:33 ◼   ► probably nothing I'm going to say is [TS]

00:10:34 ◼   ► going to convince you when it's not [TS]

00:10:35 ◼   ► worth my time to try to do so but other [TS]

00:10:37 ◼   ► people make different value judgments [TS]

00:10:38 ◼   ► about that and or they you know they [TS]

00:10:40 ◼   ► find humor value in it or they can they [TS]

00:10:42 ◼   ► can be funny while explaining why [TS]

00:10:44 ◼   ► somebody is wrong right you know that's [TS]

00:10:48 ◼   ► just different ways to look at the world [TS]

00:10:51 ◼   ► I guess but but again I think it's [TS]

00:10:53 ◼   ► ridiculous that people get put into [TS]

00:10:56 ◼   ► little corners and given labels based on [TS]

00:10:59 ◼   ► the aspect of issues they decide to look [TS]

00:11:00 ◼   ► at and not based on like what their [TS]

00:11:02 ◼   ► total opinion is like if you were to if [TS]

00:11:03 ◼   ► someone who labels me a hater was to sit [TS]

00:11:05 ◼   ► down and talk to me for five minutes [TS]

00:11:07 ◼   ► that would realize that I love Apple and [TS]

00:11:08 ◼   ► gives them [TS]

00:11:09 ◼   ► so dollars and have wonderful things to [TS]

00:11:11 ◼   ► say about lots of things that they do [TS]

00:11:12 ◼   ► it's just not what I choose to write [TS]

00:11:14 ◼   ► about most of the time right ah [TS]

00:11:18 ◼   ► microwaves yes we'll skip over the rest [TS]

00:11:20 ◼   ► of this and go right to microwaves what [TS]

00:11:22 ◼   ► do you want to talk about about [TS]

00:11:22 ◼   ► microwaves I have a lot of snippets here [TS]

00:11:24 ◼   ► from feedback we've gotten well yeah I [TS]

00:11:26 ◼   ► mean we got all that we got a lot of [TS]

00:11:27 ◼   ► feedback surprisingly I think we got [TS]

00:11:29 ◼   ► more feedback that in in in one way or [TS]

00:11:32 ◼   ► another focus is on microwave so we [TS]

00:11:35 ◼   ► might get it we might get something [TS]

00:11:37 ◼   ► where the someone write in and say Oh [TS]

00:11:39 ◼   ► John you're wrong about this but I agree [TS]

00:11:41 ◼   ► with you about this and then at the end [TS]

00:11:42 ◼   ► PS I live in X country in Europe and we [TS]

00:11:48 ◼   ► have everybody I know has a microwave I [TS]

00:11:50 ◼   ► have a microwave I've had one since I [TS]

00:11:52 ◼   ► was in grad school and then for every [TS]

00:11:54 ◼   ► one of those we get we'll get another [TS]

00:11:55 ◼   ► one that says not only don't we have [TS]

00:11:57 ◼   ► microwaves we don't have central heating [TS]

00:11:58 ◼   ► in there that's a fair representation of [TS]

00:12:04 ◼   ► it right yeah a lot of people were [TS]

00:12:06 ◼   ► trying to gather up stats which I found [TS]

00:12:08 ◼   ► useful but I don't really care that much [TS]

00:12:11 ◼   ► about who has microwaves or don't you [TS]

00:12:14 ◼   ► know especially since these stats are [TS]

00:12:16 ◼   ► from different years and not really [TS]

00:12:17 ◼   ► comparable to each other and stuff like [TS]

00:12:19 ◼   ► that so it some of the information we [TS]

00:12:22 ◼   ► got was basically the u.s. really does [TS]

00:12:24 ◼   ► have a lot of microwaves per capita [TS]

00:12:25 ◼   ► right and other other similar [TS]

00:12:28 ◼   ► westernized countries have high [TS]

00:12:30 ◼   ► percentages but slightly less yeah and [TS]

00:12:33 ◼   ► of course we got you know your people [TS]

00:12:35 ◼   ► coming in the people who are going to [TS]

00:12:36 ◼   ► tell us that they have a different kind [TS]

00:12:38 ◼   ► of eating style and diet plan and that's [TS]

00:12:39 ◼   ► but what we do you know I mean we've to [TS]

00:12:43 ◼   ► be completely honest we use being being [TS]

00:12:46 ◼   ► on the kind of diet that we're on we use [TS]

00:12:48 ◼   ► a microwave very in a very limited [TS]

00:12:50 ◼   ► capacity and I realize most of what we [TS]

00:12:53 ◼   ► use it for these days [TS]

00:12:54 ◼   ► could prob we could probably do without [TS]

00:12:57 ◼   ► it we could probably have no problem [TS]

00:12:58 ◼   ► without a microwave at all these days [TS]

00:13:01 ◼   ► the few years ago you know we were [TS]

00:13:03 ◼   ► definitely heating up heating up stuff [TS]

00:13:05 ◼   ► in there but what happens if you want to [TS]

00:13:07 ◼   ► quickly steam some vegetables you just [TS]

00:13:09 ◼   ► throw them in there it's convenient you [TS]

00:13:10 ◼   ► know something like that but apparently [TS]

00:13:12 ◼   ► that a lot of people are at they think [TS]

00:13:16 ◼   ► of microwaves as being a distinctly [TS]

00:13:18 ◼   ► American phenomenon even though they may [TS]

00:13:20 ◼   ► exist [TS]

00:13:21 ◼   ► some number in their country or in their [TS]

00:13:23 ◼   ► their area or in their circle they think [TS]

00:13:27 ◼   ► of it as being a very American thing and [TS]

00:13:30 ◼   ► sort of typifies everything that's wrong [TS]

00:13:32 ◼   ► with America the instant gratification [TS]

00:13:34 ◼   ► the instant you know the ease of use the [TS]

00:13:38 ◼   ► disposable philosophy that they perceive [TS]

00:13:42 ◼   ► right perhaps correctly from many [TS]

00:13:44 ◼   ► Americans to have and the poor quality [TS]

00:13:47 ◼   ► of the food like processed for us to [TS]

00:13:48 ◼   ► know that usually use what you're [TS]

00:13:50 ◼   ► putting the microwave is some horrible [TS]

00:13:51 ◼   ► you know not that necessarily has to be [TS]

00:13:53 ◼   ► the case but it's associated with those [TS]

00:13:54 ◼   ► actions that the worst processed foods [TS]

00:13:57 ◼   ► and frozen foods you know you can heat [TS]

00:13:59 ◼   ► them up in the microwave right that's [TS]

00:14:02 ◼   ► not to say that that's what you know [TS]

00:14:03 ◼   ► that's the only thing I microwave is [TS]

00:14:04 ◼   ► good for you could use it to boil a cup [TS]

00:14:05 ◼   ► of water so you know it's a versatile [TS]

00:14:07 ◼   ► device but yeah I like that somebody I [TS]

00:14:10 ◼   ► think somebody from hungry or something [TS]

00:14:11 ◼   ► had noted that a lot of people in his [TS]

00:14:13 ◼   ► country say that using a microwave is [TS]

00:14:15 ◼   ► unhealthy because it damages the [TS]

00:14:17 ◼   ► molecules and causes cancer right it's [TS]

00:14:18 ◼   ► kind of like one of those things you get [TS]

00:14:19 ◼   ► when it there's there any kind of new [TS]

00:14:21 ◼   ► technology someone somewhere will become [TS]

00:14:23 ◼   ► convinced that it's you know [TS]

00:14:24 ◼   ► carcinogenic and you know some some [TS]

00:14:26 ◼   ► reasonable centage of the time there [TS]

00:14:27 ◼   ► right so that sort of reinforces the [TS]

00:14:28 ◼   ► idea but yeah what it's interesting that [TS]

00:14:32 ◼   ► when that type of thing can take hold in [TS]

00:14:34 ◼   ► a widespread manner you know the way he [TS]

00:14:39 ◼   ► was trying to express it here that he [TS]

00:14:40 ◼   ► that this is you know not just one or [TS]

00:14:42 ◼   ► two cooks but a lot of people actually [TS]

00:14:44 ◼   ► believe this that damages the molecules [TS]

00:14:46 ◼   ► and causes cancer because its uses [TS]

00:14:48 ◼   ► radiation or whatever no matter what you [TS]

00:14:52 ◼   ► no matter what new technology you have [TS]

00:14:54 ◼   ► someone will believe that about it so we [TS]

00:14:56 ◼   ► got that and we got some email from [TS]

00:14:57 ◼   ► people who was this guy said he doesn't [TS]

00:14:59 ◼   ► eat box foods planes' meals and the meal [TS]

00:15:01 ◼   ► times are scheduled so that means you [TS]

00:15:02 ◼   ► don't you don't need cooking time to be [TS]

00:15:04 ◼   ► fast because if you know when you're [TS]

00:15:05 ◼   ► gonna eat you just plan ahead of time [TS]

00:15:07 ◼   ► and sure put things on the stove in the [TS]

00:15:08 ◼   ► oven and a lot of European countries [TS]

00:15:10 ◼   ► they get three four hours in the middle [TS]

00:15:12 ◼   ► of the day for their lunch they only got [TS]

00:15:14 ◼   ► that anymore they get you know three [TS]

00:15:16 ◼   ► months vacation they get free health [TS]

00:15:19 ◼   ► care it's always sunny it never rains [TS]

00:15:22 ◼   ► it's always 72 degrees which is 18 [TS]

00:15:25 ◼   ► degrees Celsius or whatever and you know [TS]

00:15:29 ◼   ► they live they all drive Lamborghinis [TS]

00:15:31 ◼   ► you know that there [TS]

00:15:34 ◼   ► their significant others are beautiful [TS]

00:15:36 ◼   ► just like they are and there's no crime [TS]

00:15:39 ◼   ► I mean that's that's pretty much [TS]

00:15:42 ◼   ► everywhere except America is what our [TS]

00:15:44 ◼   ► emails tell us and they don't use my [TS]

00:15:46 ◼   ► clothes that's kind of one of those ways [TS]

00:15:48 ◼   ► but you can hack your own life but if [TS]

00:15:50 ◼   ► you get rid of a microwave you're [TS]

00:15:51 ◼   ► removing the option for having food sort [TS]

00:15:54 ◼   ► of in a rush on the go and that forces [TS]

00:15:55 ◼   ► you to plan ahead yeah I could maybe [TS]

00:15:57 ◼   ► make you slow your life down or whatever [TS]

00:15:59 ◼   ► it's turning into a Marlin tip show but [TS]

00:16:01 ◼   ► I would say I can't remember the last [TS]

00:16:03 ◼   ► time that I that I heated like that like [TS]

00:16:06 ◼   ► I'll put a meal into the microwave it's [TS]

00:16:09 ◼   ► probably been years since I've done it [TS]

00:16:10 ◼   ► but I'll tell you what it is it feels [TS]

00:16:12 ◼   ► broccoli better than anything else I [TS]

00:16:14 ◼   ► know of yeah but don't don't use it for [TS]

00:16:16 ◼   ► reheating because I have tons of [TS]

00:16:17 ◼   ► leftovers and is great for reheat orbit [TS]

00:16:20 ◼   ► doll hands it depends like I don't like [TS]

00:16:21 ◼   ► to taste a chicken out of a microwave if [TS]

00:16:24 ◼   ► it's reheated I'll use a toaster oven we [TS]

00:16:26 ◼   ► actually do a heck of a lot of reheating [TS]

00:16:29 ◼   ► in a toaster oven it means that I need [TS]

00:16:32 ◼   ► to put that on topic list the why I hate [TS]

00:16:33 ◼   ► all toasters but yeah toaster for [TS]

00:16:35 ◼   ► anything that needs to be crisp all I'd [TS]

00:16:36 ◼   ► love to talk to you about a toaster oven [TS]

00:16:37 ◼   ► on a show we could do I could do I could [TS]

00:16:40 ◼   ► talk hours about toasters that's a whole [TS]

00:16:42 ◼   ► show but I think it will be I think [TS]

00:16:44 ◼   ► it'll be our best show but our best show [TS]

00:16:47 ◼   ► Y all toasters are horrible [TS]

00:16:48 ◼   ► then might have to do a series on then [TS]

00:16:52 ◼   ► it's not some we want to try and squeeze [TS]

00:16:54 ◼   ► into just one show we can be done with [TS]

00:16:56 ◼   ► the follow-up now if you want I will [TS]

00:16:58 ◼   ► have that letter skipped but that's [TS]

00:17:00 ◼   ► weaker cuz we have a really great topic [TS]

00:17:02 ◼   ► yes really excited about this one and by [TS]

00:17:05 ◼   ► the way we just want to mention that it [TS]

00:17:06 ◼   ► is opening day in the major league [TS]

00:17:09 ◼   ► baseball world today you didn't mention [TS]

00:17:12 ◼   ► that I don't care I know your big fan [TS]

00:17:14 ◼   ► not a big fan but insofar as I am a fan [TS]

00:17:17 ◼   ► I am a Yankees fan just to put that out [TS]

00:17:21 ◼   ► there it doesn't let's get some let's [TS]

00:17:22 ◼   ► get some more hey well you will I'm a [TS]

00:17:25 ◼   ► Phillies fan like all all good Americans [TS]

00:17:27 ◼   ► should be mm-hmm all right you ready for [TS]

00:17:32 ◼   ► the main topic ready hit me wait before [TS]

00:17:35 ◼   ► we say it let's do it let's do a sponsor [TS]

00:17:37 ◼   ► all right we actually we have a couple [TS]

00:17:40 ◼   ► great sponsors this the first sponsor [TS]

00:17:42 ◼   ► that we have a sound studio for I've [TS]

00:17:43 ◼   ► talked about them before this is by [TS]

00:17:45 ◼   ► felt-tip software you can record it [TS]

00:17:48 ◼   ► use your audio with sound studio for its [TS]

00:17:49 ◼   ► an easy-to-use mac app we have used this [TS]

00:17:51 ◼   ► app here for years I used to use it [TS]

00:17:55 ◼   ► exclusively to record everything that I [TS]

00:17:57 ◼   ► did and I still use it whenever I'm not [TS]

00:18:00 ◼   ► doing some kind of really super [TS]

00:18:01 ◼   ► intensive multitrack recording it's [TS]

00:18:03 ◼   ► great for for simple straightforward [TS]

00:18:04 ◼   ► recording and and it's really easy to [TS]

00:18:07 ◼   ► edit with and you can export all of your [TS]

00:18:09 ◼   ► favorite formats from WAV AAC mp3 even [TS]

00:18:12 ◼   ► this OGG Vorbis that john siracusa liked [TS]

00:18:15 ◼   ► so much and it's available from the Mac [TS]

00:18:17 ◼   ► App Store you can go check it out today [TS]

00:18:20 ◼   ► you can also go to felt-tip calm /ss and [TS]

00:18:24 ◼   ► it'll take you right to sound studio for [TS]

00:18:27 ◼   ► we love this app there's an app that [TS]

00:18:29 ◼   ► I've used again for years highly [TS]

00:18:30 ◼   ► recommend that if you're thinking about [TS]

00:18:31 ◼   ► recording anything and go check it out [TS]

00:18:33 ◼   ► great Mac app to just it has that Mac [TS]

00:18:36 ◼   ► know works the way you want it to work [TS]

00:18:39 ◼   ► it's the replacement for sound that at [TS]

00:18:41 ◼   ► 16 you remember that I do what a great [TS]

00:18:43 ◼   ► burger on that wasn't good years I was [TS]

00:18:45 ◼   ► looking for the you know alright so [TS]

00:18:46 ◼   ► sounded at 16 is old what is it that [TS]

00:18:49 ◼   ► replaces it yeah I want a thing that [TS]

00:18:50 ◼   ► shows me the sound and I chop it up with [TS]

00:18:52 ◼   ► a little cursor and you know like I had [TS]

00:18:54 ◼   ► basic needs and it took a long time on a [TS]

00:18:55 ◼   ► Mac os10 error before I found sound [TS]

00:18:58 ◼   ► studio yeah you don't you don't need to [TS]

00:18:59 ◼   ► be a genius or go to a class at the [TS]

00:19:02 ◼   ► Apple store to figure out how to use it [TS]

00:19:03 ◼   ► you can just launch it and record [TS]

00:19:05 ◼   ► something and edit it and hit delete and [TS]

00:19:08 ◼   ► hit save and it works yep [TS]

00:19:10 ◼   ► and OGG Vorbis I know it's big for you [TS]

00:19:12 ◼   ► you know you're miss categorizing your [TS]

00:19:14 ◼   ► like if you're gonna make fun of me for [TS]

00:19:16 ◼   ► being nerdy you got to figure out what [TS]

00:19:17 ◼   ► I'm nerdy about that's like a sort of a [TS]

00:19:19 ◼   ► you know free software neckbeard kind of [TS]

00:19:21 ◼   ► thing I don't think I've ever even had [TS]

00:19:23 ◼   ► an OGG Vorbis file on my hard drive [TS]

00:19:26 ◼   ► alone let alone playable funny it's [TS]

00:19:28 ◼   ► funnier that way no it would be funnier [TS]

00:19:31 ◼   ► if you did like DRM encrypted AAC files [TS]

00:19:33 ◼   ► like all my audio has fair play and you [TS]

00:19:36 ◼   ► still haven't talked about he's a [TS]

00:19:37 ◼   ► crapple fanboy he's still I haven't [TS]

00:19:39 ◼   ► talked about I encrypt yeah I'm not well [TS]

00:19:42 ◼   ► this they always gets kicked off the [TS]

00:19:43 ◼   ► follow up you know wait until at the [TS]

00:19:46 ◼   ► lines released and we can have a whole [TS]

00:19:47 ◼   ► show on ink written so this show though [TS]

00:19:50 ◼   ► now the big reveal 20 minutes in what [TS]

00:19:53 ◼   ► are we talking about today so last week [TS]

00:19:55 ◼   ► when we were going through the topic [TS]

00:19:57 ◼   ► list in the end the tail end of the show [TS]

00:19:59 ◼   ► you were looking at these three ones [TS]

00:20:01 ◼   ► that I recently [TS]

00:20:02 ◼   ► added that sort of fit the format of [TS]

00:20:04 ◼   ► what's wrong with blank we're blank is [TS]

00:20:05 ◼   ► some well-known company yeah and since I [TS]

00:20:08 ◼   ► didn't think single one of those [TS]

00:20:10 ◼   ► companies I had enough to say about to [TS]

00:20:11 ◼   ► fill I'll show we're going to do three [TS]

00:20:12 ◼   ► of them today and I'll try to get [TS]

00:20:13 ◼   ► through them quickly and what's wrong [TS]

00:20:16 ◼   ► with like exactly there's lots of things [TS]

00:20:17 ◼   ► wrong with everything right so we're [TS]

00:20:18 ◼   ► trying to look for the most significant [TS]

00:20:20 ◼   ► challenge that these companies have and [TS]

00:20:22 ◼   ► I don't think the things I'm going to [TS]

00:20:23 ◼   ► pick are particularly like people going [TS]

00:20:26 ◼   ► to be blown away fry them because no one [TS]

00:20:27 ◼   ► ever thought and they're the obvious [TS]

00:20:29 ◼   ► things that are wrong with these [TS]

00:20:30 ◼   ► companies but I think it's worth talking [TS]

00:20:32 ◼   ► about like the biggest challenges of [TS]

00:20:33 ◼   ► these of these well-known companies [TS]

00:20:35 ◼   ► because the discussion will be [TS]

00:20:36 ◼   ► interesting if not the you know oh my [TS]

00:20:38 ◼   ► god this is amazing inside that this is [TS]

00:20:39 ◼   ► what's wrong with this company and in [TS]

00:20:42 ◼   ► that spirit I'm going to let you as [TS]

00:20:43 ◼   ► usual [TS]

00:20:45 ◼   ► try to guess what you think the most [TS]

00:20:47 ◼   ► significant challenge what I'm going to [TS]

00:20:48 ◼   ► say is the most significant challenge of [TS]

00:20:50 ◼   ► these companies so we're gonna start [TS]

00:20:51 ◼   ► with Google mmm like this is a pretty [TS]

00:20:53 ◼   ► easy one what do you think you can give [TS]

00:20:57 ◼   ► your opinion or you can try to guess [TS]

00:20:58 ◼   ► what I'm going to say what is the most [TS]

00:20:59 ◼   ► significant challenge to to Google as a [TS]

00:21:01 ◼   ► company at this point when you say [TS]

00:21:04 ◼   ► challenge you mean the thing that they [TS]

00:21:05 ◼   ► need to do well it's like what's wrong [TS]

00:21:08 ◼   ► with them like what's wrong with are [TS]

00:21:09 ◼   ► they doing everything perfectly do they [TS]

00:21:11 ◼   ► have some sort of problem what's wrong [TS]

00:21:12 ◼   ► with all these things what's wrong with [TS]

00:21:14 ◼   ► the company if you have to pick one [TS]

00:21:16 ◼   ► thing and get these are all companies [TS]

00:21:17 ◼   ► that are massively successful that are [TS]

00:21:18 ◼   ► really awesome companies that you know [TS]

00:21:20 ◼   ► are by any standard doing almost almost [TS]

00:21:23 ◼   ► everything right and that's why it's [TS]

00:21:24 ◼   ► interesting to find the one or two [TS]

00:21:25 ◼   ► things that they're doing wrong you know [TS]

00:21:27 ◼   ► I don't think it's possible for me to [TS]

00:21:29 ◼   ► guess what you're going to say so I want [TS]

00:21:31 ◼   ► you just give your own opinion I'll give [TS]

00:21:32 ◼   ► my own opinion of what I think it the [TS]

00:21:35 ◼   ► thing that strikes me as being the most [TS]

00:21:38 ◼   ► wrong with Google is that I I don't ever [TS]

00:21:41 ◼   ► feel like they have a single focus or a [TS]

00:21:46 ◼   ► single track that unifies all of the [TS]

00:21:48 ◼   ► different projects products and and [TS]

00:21:50 ◼   ► focuses that they they need a focus if [TS]

00:21:52 ◼   ► you look at what Apple is doing as a [TS]

00:21:55 ◼   ► company that has a supremely sharp focus [TS]

00:21:57 ◼   ► and compare that to what Google is doing [TS]

00:21:59 ◼   ► Google has so many different things [TS]

00:22:02 ◼   ► going on and it seems to me that that [TS]

00:22:05 ◼   ► they suffer because of that they're sort [TS]

00:22:07 ◼   ► of if you ever heard the term monkey [TS]

00:22:09 ◼   ► mind how about that term it's a great we [TS]

00:22:12 ◼   ► could talk about that at some point [TS]

00:22:14 ◼   ► monkey mind is if you mad [TS]

00:22:15 ◼   ► little monkey running around in a jungle [TS]

00:22:19 ◼   ► somewhere he runs over he looks at the [TS]

00:22:21 ◼   ► ants running around then he goes over [TS]

00:22:22 ◼   ► climbed up the tree bounces off the tree [TS]

00:22:24 ◼   ► jumps onto the other tree jumps off his [TS]

00:22:25 ◼   ► brother's back does a backflip rolls [TS]

00:22:27 ◼   ► around on the ground looks at the ants [TS]

00:22:29 ◼   ► again grab some seeds from a tree and [TS]

00:22:31 ◼   ► can't get his hand out of the tree drops [TS]

00:22:32 ◼   ► isn't you know this is that this is the [TS]

00:22:35 ◼   ► thing that a monkey does he's never he's [TS]

00:22:38 ◼   ► never focused and because he's never [TS]

00:22:41 ◼   ► focused these things that they do they [TS]

00:22:43 ◼   ► can they can be successful like Google's [TS]

00:22:45 ◼   ► have been successful but they also have [TS]

00:22:47 ◼   ► these very strange and and in some cases [TS]

00:22:50 ◼   ► huge missteps these huge mistakes that [TS]

00:22:53 ◼   ► they make and it doesn't seem like they [TS]

00:22:55 ◼   ► have a single unified vision so that [TS]

00:22:57 ◼   ► would mean what I say is that what do [TS]

00:22:59 ◼   ► you say so that's it's interesting that [TS]

00:23:01 ◼   ► what you ended up talking about is what [TS]

00:23:04 ◼   ► I'm going to end up talking about too [TS]

00:23:05 ◼   ► but coming at it from entirely different [TS]

00:23:06 ◼   ► directions so I'm going to start with [TS]

00:23:08 ◼   ► what I think most people would say if [TS]

00:23:11 ◼   ► you especially were talking to a [TS]

00:23:12 ◼   ► business analyst on the business side [TS]

00:23:14 ◼   ► would is wrong with Google and it [TS]

00:23:16 ◼   ► actually went around the web you know [TS]

00:23:19 ◼   ► like last week or so it's being passed [TS]

00:23:20 ◼   ► around the blogs and the shownotes link [TS]

00:23:23 ◼   ► that link to Gruber's link to the this [TS]

00:23:25 ◼   ► story in the New York Times and a [TS]

00:23:28 ◼   ► business analyst would say that what's [TS]

00:23:29 ◼   ► wrong with Google is that if you look at [TS]

00:23:30 ◼   ► its balance sheet you'll see that it [TS]

00:23:31 ◼   ► derives 96% of its revenue from [TS]

00:23:33 ◼   ► advertising and just on a plain business [TS]

00:23:36 ◼   ► percentage like oh that's not [TS]

00:23:37 ◼   ► diversified enough like you're putting [TS]

00:23:38 ◼   ► all your eggs in one basket even though [TS]

00:23:40 ◼   ► you have all these different things that [TS]

00:23:41 ◼   ► you do it like so your your a complaint [TS]

00:23:43 ◼   ► was that they're too scattered and not [TS]

00:23:44 ◼   ► focused on anything right and then this [TS]

00:23:46 ◼   ► complaining the other side is on the [TS]

00:23:47 ◼   ► business side that they're too focused [TS]

00:23:48 ◼   ► on one count sheet yeah their balance [TS]

00:23:50 ◼   ► sheet is is not diversified enough [TS]

00:23:52 ◼   ► they're making all their money from one [TS]

00:23:53 ◼   ► thing and that makes them vulnerable [TS]

00:23:54 ◼   ► extremely vulnerable to any sort of [TS]

00:23:56 ◼   ► perturbance in the advertising world [TS]

00:23:58 ◼   ► right but I'm not going to say that's [TS]

00:24:01 ◼   ► the the thing that's not the root [TS]

00:24:03 ◼   ► problem that's like a symptom and the [TS]

00:24:05 ◼   ► reason for that is if you think about [TS]

00:24:06 ◼   ► Apple if you try to apply the same [TS]

00:24:08 ◼   ► yardstick to them they're their income [TS]

00:24:11 ◼   ► looks diversified if you chop it up by [TS]

00:24:12 ◼   ► product fine but if you just look at it [TS]

00:24:14 ◼   ► in terms of like how they make their [TS]

00:24:16 ◼   ► money they make all right similar [TS]

00:24:17 ◼   ► percentage like not as high as 96 but [TS]

00:24:19 ◼   ► like 90 percent they make from hardware [TS]

00:24:21 ◼   ► no one really categorizing hardware and [TS]

00:24:23 ◼   ► then software and other services they [TS]

00:24:24 ◼   ► make about 90 percent of their of their [TS]

00:24:26 ◼   ► revenue from hardware oh they're not [TS]

00:24:27 ◼   ► diversified well you say they have seven [TS]

00:24:28 ◼   ► different hardware [TS]

00:24:29 ◼   ► they're very diversified of iPods iPhone [TS]

00:24:32 ◼   ► even distribution that they can [TS]

00:24:34 ◼   ► introduce new product lines all the time [TS]

00:24:35 ◼   ► and those quickly grow to become [TS]

00:24:36 ◼   ► significant revenue sources so it shows [TS]

00:24:38 ◼   ► they're not vulnerable to for example [TS]

00:24:39 ◼   ► weakness in the mp3 player Margaret if [TS]

00:24:42 ◼   ► they just had the iPod that market has [TS]

00:24:44 ◼   ► sort of gone down in terms of you know [TS]

00:24:46 ◼   ► its importance its growth is as [TS]

00:24:48 ◼   ► stagnated and the margins are not as big [TS]

00:24:51 ◼   ► as they used to be right but they [TS]

00:24:53 ◼   ► diversify but it's still hardware and if [TS]

00:24:55 ◼   ► you said the same thing about Google you [TS]

00:24:56 ◼   ► make 90 percent 96 percent from [TS]

00:24:58 ◼   ► advertising I said well this all sorts [TS]

00:24:59 ◼   ► of ads those mobile ads and people's [TS]

00:25:01 ◼   ► phones there's ads and search results [TS]

00:25:02 ◼   ► there's ads on the products that we have [TS]

00:25:04 ◼   ► you know on the sidebar of all of our [TS]

00:25:06 ◼   ► popular products and stuff like that so [TS]

00:25:07 ◼   ► I think the too much of your revenue [TS]

00:25:10 ◼   ► from one source thing is a red herring [TS]

00:25:12 ◼   ► because Google would just use the same [TS]

00:25:15 ◼   ► argument that Apple does to say that [TS]

00:25:16 ◼   ► actually are reasonably diversified and [TS]

00:25:18 ◼   ► I think advertising and hardware are [TS]

00:25:20 ◼   ► just too vague terms to say that you're [TS]

00:25:21 ◼   ► not diversified without any more details [TS]

00:25:23 ◼   ► but the real problem I think is related [TS]

00:25:25 ◼   ► to not not that they have so much of [TS]

00:25:28 ◼   ► their money coming from one thing but [TS]

00:25:30 ◼   ► what that one thing is and since the one [TS]

00:25:33 ◼   ► thing is advertising I think they're the [TS]

00:25:34 ◼   ► REIT problem the root problem is they [TS]

00:25:36 ◼   ► have too few customers and that sounds [TS]

00:25:40 ◼   ► silly very you know everybody uses [TS]

00:25:41 ◼   ► Google and it seems like they have you [TS]

00:25:43 ◼   ► know so what do you mean qualify matters [TS]

00:25:44 ◼   ► what do you mean to to you but but [TS]

00:25:46 ◼   ► customers you know the people who are [TS]

00:25:47 ◼   ► using search are not the customer to see [TS]

00:25:50 ◼   ► old cliche I have no idea who said this [TS]

00:25:52 ◼   ► and I tried to look it up and could not [TS]

00:25:53 ◼   ► track to the origin but basically if [TS]

00:25:55 ◼   ► you're not paying for it then you're the [TS]

00:25:56 ◼   ► product all right so everyone is using [TS]

00:25:58 ◼   ► Google for search they are not Google's [TS]

00:26:01 ◼   ► customers schools customers are the [TS]

00:26:02 ◼   ► advertisers and there aren't that many [TS]

00:26:04 ◼   ► advertisers in the world compared to the [TS]

00:26:06 ◼   ► number of people in the world that kind [TS]

00:26:07 ◼   ► of makes sense like if there was you [TS]

00:26:08 ◼   ► know 90% of the world where advertisers [TS]

00:26:10 ◼   ► who would they be advertising to there [TS]

00:26:12 ◼   ► is a limited number of people who have [TS]

00:26:13 ◼   ► goods and services to advertise and they [TS]

00:26:15 ◼   ► want to advertise them to millions and [TS]

00:26:17 ◼   ► millions of people so Google's actual [TS]

00:26:19 ◼   ► customers the people who pay Google [TS]

00:26:21 ◼   ► money are advertisers and they're not [TS]

00:26:23 ◼   ► there aren't a lot of them now let's [TS]

00:26:26 ◼   ► compare that the Apple where Apple's [TS]

00:26:28 ◼   ► customers are the customers they want to [TS]

00:26:30 ◼   ► make you know a little hardware widget [TS]

00:26:32 ◼   ► they can sell you and they want to make [TS]

00:26:34 ◼   ► it appealing to the customer and the [TS]

00:26:35 ◼   ► customer gives the money directly it's a [TS]

00:26:36 ◼   ► direct relationship between the person [TS]

00:26:38 ◼   ► with the money gives them gives Apple [TS]

00:26:40 ◼   ► the money and they get the piece of [TS]

00:26:41 ◼   ► hardware and Apple makes you know 90% of [TS]

00:26:42 ◼   ► its money from that hard [TS]

00:26:43 ◼   ► type of thing oh and but Google on the [TS]

00:26:47 ◼   ► other hand is motivated many things the [TS]

00:26:48 ◼   ► advertisers like because what happens to [TS]

00:26:51 ◼   ► them is advertisers hand them money and [TS]

00:26:53 ◼   ► they hand the advertisers an opportunity [TS]

00:26:55 ◼   ► to sell their goods in a way that they [TS]

00:26:56 ◼   ► like now obviously advertisers like lots [TS]

00:26:58 ◼   ► of customers so there's an indirect link [TS]

00:27:00 ◼   ► to making customers happy but it's kind [TS]

00:27:02 ◼   ► of like advertisers give us the money [TS]

00:27:04 ◼   ► and in exchange we give the advertisers [TS]

00:27:06 ◼   ► what they want and what they want is [TS]

00:27:07 ◼   ► access to a lot of customers therefore [TS]

00:27:08 ◼   ► we have to make something that a lot of [TS]

00:27:09 ◼   ► customers will use therefore we make [TS]

00:27:10 ◼   ► something the customers like mmm that is [TS]

00:27:12 ◼   ► a much more indirect link then Apple has [TS]

00:27:15 ◼   ► to make a piece of art where that a [TS]

00:27:16 ◼   ► customer is going to give them money for [TS]

00:27:17 ◼   ► you know and this makes me think that [TS]

00:27:21 ◼   ► has something to do with why so many [TS]

00:27:22 ◼   ► Google products fail this is the monkey [TS]

00:27:24 ◼   ► mind thing I guess where they make you [TS]

00:27:25 ◼   ► know all sorts of little things they [TS]

00:27:27 ◼   ► make wave to make Orkut they make buzz [TS]

00:27:28 ◼   ► Google Google Buzz I mean they're doing [TS]

00:27:31 ◼   ► all sorts of things all over the place [TS]

00:27:33 ◼   ► right you know but their batting average [TS]

00:27:36 ◼   ► is not great when they have hits they [TS]

00:27:38 ◼   ► have hits with it but they're you know [TS]

00:27:39 ◼   ► the bad average is not that good [TS]

00:27:41 ◼   ► certainly not as good as Apple's where [TS]

00:27:43 ◼   ► when Apple comes up with something [TS]

00:27:44 ◼   ► significant it's a big story if it fails [TS]

00:27:45 ◼   ► so Google's just doing you know going in [TS]

00:27:47 ◼   ► a million directions at once I mean just [TS]

00:27:49 ◼   ► I can't even just try think of all the [TS]

00:27:50 ◼   ► things that Google is doing with like [TS]

00:27:51 ◼   ► scanning books and so not every our [TS]

00:27:54 ◼   ► self-driving cars is an example but that [TS]

00:27:56 ◼   ► you know everything that they're doing [TS]

00:27:58 ◼   ► there and you know I mean I understand [TS]

00:28:00 ◼   ► they've got more money than most other [TS]

00:28:01 ◼   ► companies do so why not invest a little [TS]

00:28:04 ◼   ► bit of that into many different areas [TS]

00:28:06 ◼   ► but even in the areas that we know that [TS]

00:28:09 ◼   ► they focus on like for example web [TS]

00:28:11 ◼   ► applications in that in that web [TS]

00:28:13 ◼   ► application space they still have a lot [TS]

00:28:15 ◼   ► of you know they've got a couple big [TS]

00:28:17 ◼   ► home runs [TS]

00:28:18 ◼   ► like for example search and Mail but [TS]

00:28:21 ◼   ► they've had a whole lot of fouls are [TS]

00:28:25 ◼   ► mediocre things like Google Apps and [TS]

00:28:26 ◼   ► stuff like that yeah and the thing is I [TS]

00:28:29 ◼   ► think the reason that comes is because [TS]

00:28:30 ◼   ► Google's expertise is not in building [TS]

00:28:32 ◼   ► products that consumers like Google's [TS]

00:28:34 ◼   ► expertise seems to be in monetizing its [TS]

00:28:38 ◼   ► hits all right so they make tons and [TS]

00:28:40 ◼   ► tons of products for consumers but [TS]

00:28:41 ◼   ► they're not great at it so their average [TS]

00:28:42 ◼   ► is not good but when they get a hit boy [TS]

00:28:44 ◼   ► they really good at monitoring that [TS]

00:28:46 ◼   ► thing and making money off of it by [TS]

00:28:48 ◼   ► selling access to it to advertisers [TS]

00:28:50 ◼   ► right and so [TS]

00:28:54 ◼   ► I think that is that sort of encapsulate [TS]

00:28:58 ◼   ► why Google acts the way it does why they [TS]

00:29:02 ◼   ► seem to be monkey minded why the fact [TS]

00:29:05 ◼   ► that they're driving all the revenue [TS]

00:29:07 ◼   ► from advertising is bad it's not because [TS]

00:29:09 ◼   ► it's it's not diversified it's because [TS]

00:29:10 ◼   ► being in the advertising business is is [TS]

00:29:15 ◼   ► you know it's a bad relationship with [TS]

00:29:18 ◼   ► consumers now obviously it's maybe it's [TS]

00:29:20 ◼   ► a good relationship with advertisers if [TS]

00:29:21 ◼   ► I was an advertiser I'd be say this is [TS]

00:29:23 ◼   ► not a problem for Google and maybe [TS]

00:29:24 ◼   ► someone has to serve the advertising [TS]

00:29:25 ◼   ► community but what it leaves the Google [TS]

00:29:27 ◼   ► vulnerable to is someone who's better at [TS]

00:29:29 ◼   ► making the same kind of services eating [TS]

00:29:31 ◼   ► their lunch by making a service that [TS]

00:29:33 ◼   ► people like better than Gmail for [TS]

00:29:34 ◼   ► example and finding some way to get [TS]

00:29:36 ◼   ► money from customers for it now again [TS]

00:29:38 ◼   ► that's that's a challenge I mean when we [TS]

00:29:40 ◼   ► talk about Apple in the online world we [TS]

00:29:42 ◼   ► talked about how it's really hard to get [TS]

00:29:45 ◼   ► money directly from consumers for things [TS]

00:29:46 ◼   ► that you do online it's possible but [TS]

00:29:48 ◼   ► people haven't really cracked that code [TS]

00:29:49 ◼   ► yet maybe it has to be a cultural change [TS]

00:29:50 ◼   ► or you know a some change in [TS]

00:29:53 ◼   ► expectations of the consumers so for now [TS]

00:29:55 ◼   ► Google is the king but I would say that [TS]

00:29:57 ◼   ► the fact that it has so few actual [TS]

00:29:59 ◼   ► customers leaves it a possibility of [TS]

00:30:03 ◼   ► being held captive by those customers [TS]

00:30:05 ◼   ► that they spend too much time serving [TS]

00:30:07 ◼   ► the advertisers and not enough time [TS]

00:30:08 ◼   ► serving the consumers because that's [TS]

00:30:10 ◼   ► just a second level concern hmm so [TS]

00:30:15 ◼   ► that's Google Facebook yeah I didn't [TS]

00:30:19 ◼   ► Facebook this is an interesting one [TS]

00:30:23 ◼   ► because if you ask people they think is [TS]

00:30:24 ◼   ► wrong with Google maybe they'll come up [TS]

00:30:27 ◼   ► with like the privacy advertising stuff [TS]

00:30:29 ◼   ► maybe if they're in the business I'll [TS]

00:30:31 ◼   ► talk about the revenue but Facebook [TS]

00:30:32 ◼   ► people a lot tons of complaints about oh [TS]

00:30:34 ◼   ► yeah have that have little to do with I [TS]

00:30:36 ◼   ► think the company and more to do with [TS]

00:30:37 ◼   ► when something is popular everyone's got [TS]

00:30:39 ◼   ► some complaint of that no well that what [TS]

00:30:42 ◼   ► would be some of the big complaints [TS]

00:30:44 ◼   ► you'd expect to hear about Facebook [TS]

00:30:45 ◼   ► obviously privacy is one of them I [TS]

00:30:47 ◼   ► wouldn't even go with I said the first [TS]

00:30:49 ◼   ► one would be for like user two off the [TS]

00:30:51 ◼   ► street that that they're annoyed by [TS]

00:30:52 ◼   ► something in Facebook and God knows what [TS]

00:30:54 ◼   ► it would be the like they don't like how [TS]

00:30:55 ◼   ► that you change the redesign they don't [TS]

00:30:57 ◼   ► like how you can't reply to this thing [TS]

00:30:58 ◼   ► or how someone can delete your comments [TS]

00:31:00 ◼   ► or how you can't delete that like little [TS]

00:31:02 ◼   ► petty things that really aren't what's [TS]

00:31:03 ◼   ► wrong with the company but just but from [TS]

00:31:05 ◼   ► the fact that if once you have millions [TS]

00:31:06 ◼   ► and millions of people you [TS]

00:31:07 ◼   ► do something everyone's going to have a [TS]

00:31:08 ◼   ► complaint about it's kind of like back [TS]

00:31:09 ◼   ► in the days of Windows when everyone had [TS]

00:31:11 ◼   ► to complain about Windows because [TS]

00:31:12 ◼   ► everyone had to use Windows and yes [TS]

00:31:13 ◼   ► Windows was you know not great do you [TS]

00:31:15 ◼   ► use Facebook I I signed up for Facebook [TS]

00:31:19 ◼   ► way back when so you have an account you [TS]

00:31:21 ◼   ► just don't use it I just do not use it [TS]

00:31:23 ◼   ► which is bad because a lot of people who [TS]

00:31:24 ◼   ► do use it you know or sending me things [TS]

00:31:26 ◼   ► and then getting upset because I'm not [TS]

00:31:27 ◼   ► replying but I log onto Facebook maybe [TS]

00:31:29 ◼   ► once a month you know quickly retreat so [TS]

00:31:34 ◼   ► the way I think I'm going to come at [TS]

00:31:35 ◼   ► this Facebook thing is to do one of the [TS]

00:31:38 ◼   ► nother one of those let's go back in [TS]

00:31:39 ◼   ► time type of things and try to compare [TS]

00:31:42 ◼   ► Facebook to some similar phenomenon so [TS]

00:31:47 ◼   ► let's talk about the history of PCs very [TS]

00:31:50 ◼   ► briefly so way back when you know nobody [TS]

00:31:53 ◼   ► had no know individuals had computers [TS]

00:31:55 ◼   ► and then the personal computer stuff [TS]

00:31:57 ◼   ► started to happen and very in the in [TS]

00:32:00 ◼   ► those early days you had a lot of [TS]

00:32:01 ◼   ► different competitors sort of jockeying [TS]

00:32:02 ◼   ► for position like you had things that [TS]

00:32:04 ◼   ► probably young people have never heard [TS]

00:32:06 ◼   ► of today but it was the homebrew thing [TS]

00:32:08 ◼   ► where you try to make your own computer [TS]

00:32:09 ◼   ► and there was the Altair and the helmet [TS]

00:32:11 ◼   ► or Texas Instruments Tandy RadioShack [TS]

00:32:14 ◼   ► used to have make computers you know [TS]

00:32:15 ◼   ► there was Atari all sorts of things sort [TS]

00:32:17 ◼   ► of jockeying for position in like you [TS]

00:32:18 ◼   ► know now we're the king well now I hear [TS]

00:32:19 ◼   ► there's a great new you know Commodore [TS]

00:32:21 ◼   ► pet coming out but then the Tandy's is a [TS]

00:32:23 ◼   ► contender to write lots of Trading [TS]

00:32:26 ◼   ► Places lots of you know activity going [TS]

00:32:27 ◼   ► on there but very few people had [TS]

00:32:29 ◼   ► computers that stage and when you were [TS]

00:32:31 ◼   ► like the winner like you had the best [TS]

00:32:33 ◼   ► computer though you know what was it [TS]

00:32:35 ◼   ► called was a context back then whatever [TS]

00:32:37 ◼   ► whatever the you know the west coast [TS]

00:32:38 ◼   ► computer fair with an e at the end you [TS]

00:32:42 ◼   ► you had the best-in-show but you didn't [TS]

00:32:43 ◼   ► really win much like you got you got the [TS]

00:32:45 ◼   ► biggest slice of what was a really [TS]

00:32:46 ◼   ► really tiny pie so there was lots of [TS]

00:32:48 ◼   ► motion back then you know in any sort of [TS]

00:32:50 ◼   ► early industry expected before there's [TS]

00:32:52 ◼   ► any sort of consult consolidation and [TS]

00:32:54 ◼   ► then you had sort of like the maturing [TS]

00:32:56 ◼   ► of the personal computer you had the [TS]

00:32:57 ◼   ► Apple 2 versus the IBM PC eventually the [TS]

00:32:59 ◼   ► the Mac and that was kind of like where [TS]

00:33:02 ◼   ► the bend in the hockey stick was you [TS]

00:33:03 ◼   ► know in the graph where you went from [TS]

00:33:07 ◼   ► really nobody has computers and nobody [TS]

00:33:09 ◼   ► really cares who had the best you know [TS]

00:33:10 ◼   ► computer this year because who the heck [TS]

00:33:12 ◼   ► what kind of person owns a computer in [TS]

00:33:14 ◼   ► their house anyway just you know super [TS]

00:33:15 ◼   ► nerds right to the point where now at [TS]

00:33:18 ◼   ► least people were going to have [TS]

00:33:19 ◼   ► computers at work and they were thinking [TS]

00:33:20 ◼   ► about getting one for the [TS]

00:33:21 ◼   ► home it's it's really you know where [TS]

00:33:23 ◼   ► that where that line kinked and [TS]

00:33:26 ◼   ► unfortunately for many people but [TS]

00:33:28 ◼   ► fortunately for Microsoft they were the [TS]

00:33:30 ◼   ► one who just happened to be on top at [TS]

00:33:31 ◼   ► that crucial point when the line kinked [TS]

00:33:34 ◼   ► right so they didn't just get the [TS]

00:33:35 ◼   ► biggest piece of a tiny pie they got the [TS]

00:33:37 ◼   ► biggest piece of a pie that was growing [TS]

00:33:38 ◼   ► humongously and the network effect [TS]

00:33:40 ◼   ► kicked in for them and you know when [TS]

00:33:43 ◼   ► when you know when everyone you know has [TS]

00:33:45 ◼   ► a IBM pc-compatible thing we're going to [TS]

00:33:47 ◼   ► put aside the part of IBM dropping the [TS]

00:33:50 ◼   ► ball by giving Microsoft the license for [TS]

00:33:52 ◼   ► the software so they realized everyone [TS]

00:33:53 ◼   ► else but we just say Microsoft / IBM bc1 [TS]

00:33:57 ◼   ► because as soon as that network effect [TS]

00:33:59 ◼   ► kicked in [TS]

00:33:59 ◼   ► they were the winner at that particular [TS]

00:34:01 ◼   ► point and then their lead became [TS]

00:34:02 ◼   ► insurmountable simply because of the [TS]

00:34:04 ◼   ► growth of the market now if we look at [TS]

00:34:08 ◼   ► getting closer to Facebook now we'll [TS]

00:34:09 ◼   ► creep up on it social networking type [TS]

00:34:12 ◼   ► services had a similar sort of history [TS]

00:34:16 ◼   ► so in the beginning you had things like [TS]

00:34:17 ◼   ► BBS's that you would dial into and [TS]

00:34:19 ◼   ► connect to a modem when you had Lister [TS]

00:34:21 ◼   ► and then you have stuff like Jeannie and [TS]

00:34:23 ◼   ► CompuServe prodigy like everyone had [TS]

00:34:25 ◼   ► some sort of online thing it wasn't the [TS]

00:34:27 ◼   ► Internet it was this place you connected [TS]

00:34:29 ◼   ► to usually through a phone modem and [TS]

00:34:30 ◼   ► there was but it was a social network [TS]

00:34:31 ◼   ► you could see other people you could [TS]

00:34:33 ◼   ► mail back and forth they had chat rooms [TS]

00:34:34 ◼   ► there were you know topics of interest [TS]

00:34:36 ◼   ► little groups where you could talk about [TS]

00:34:37 ◼   ► things that you know people are [TS]

00:34:39 ◼   ► interested in you know different subject [TS]

00:34:43 ◼   ► matter divisions right but again [TS]

00:34:45 ◼   ► the winners of this these stages didn't [TS]

00:34:47 ◼   ► really win much like just because [TS]

00:34:49 ◼   ► CompuServe at you know trounced prodigy [TS]

00:34:52 ◼   ► and Jeannie they got the biggest slice [TS]

00:34:54 ◼   ► of a very very tiny pie of people who [TS]

00:34:57 ◼   ► had modems in their house and were [TS]

00:34:58 ◼   ► willing to get their loans on that lying [TS]

00:35:00 ◼   ► to it and everything and this is [TS]

00:35:02 ◼   ► interesting partner then AOL came along [TS]

00:35:04 ◼   ► right an AOL came at the time where the [TS]

00:35:09 ◼   ► people online graph was kinking and [TS]

00:35:11 ◼   ► doing that hockey stick thing right and [TS]

00:35:14 ◼   ► then all of a sudden the AOL diss for [TS]

00:35:16 ◼   ► everywhere and now you know your mom is [TS]

00:35:18 ◼   ► online everybody is online it's like [TS]

00:35:20 ◼   ► this is this is that moment when that [TS]

00:35:22 ◼   ► everything takes off you know surely AOL [TS]

00:35:24 ◼   ► will rule forever all right uh but and [TS]

00:35:27 ◼   ► I'm sure IOL thought that too no yeah [TS]

00:35:29 ◼   ► but then the line kinked again because [TS]

00:35:31 ◼   ► people didn't realize exactly how [TS]

00:35:32 ◼   ► vertical the slope of this graphic again [TS]

00:35:35 ◼   ► again with the internet it's like AOL [TS]

00:35:37 ◼   ► that everyone's on AOL yeah but only the [TS]

00:35:38 ◼   ► Nerds are online at all you know there's [TS]

00:35:40 ◼   ► parents that are his relatives and it [TS]

00:35:42 ◼   ► wasn't that you know once the internet [TS]

00:35:43 ◼   ► came then it was like no seriously [TS]

00:35:46 ◼   ► everybody everybody's going to be on and [TS]

00:35:49 ◼   ► AOL wasn't ready for that because they [TS]

00:35:50 ◼   ► had built their empire on the we are our [TS]

00:35:53 ◼   ► own online service and we'll build a [TS]

00:35:55 ◼   ► gateway to the internet for you or [TS]

00:35:56 ◼   ► whatever and they they they got run over [TS]

00:35:58 ◼   ► by by the internet basically and then [TS]

00:36:01 ◼   ► within the realm of the internet was [TS]

00:36:02 ◼   ► like let's start all right start over [TS]

00:36:04 ◼   ► new game new game guys forget about that [TS]

00:36:05 ◼   ► of this stuff AOL just got trounced the [TS]

00:36:07 ◼   ► internet is common run steamrolled [TS]

00:36:08 ◼   ► everybody but now within the internet [TS]

00:36:10 ◼   ► let's see what we can do for this you [TS]

00:36:12 ◼   ► know social networking society thing so [TS]

00:36:14 ◼   ► like geo cities or you could build your [TS]

00:36:16 ◼   ► own page and Friendster and LinkedIn and [TS]

00:36:18 ◼   ► Orkut and all sorts of stuff like that [TS]

00:36:20 ◼   ► where everyone was trying to build the [TS]

00:36:21 ◼   ► new social network on the new playing [TS]

00:36:23 ◼   ► field where there's just where the [TS]

00:36:24 ◼   ► stakes are much much higher because [TS]

00:36:25 ◼   ► everybody is in the internet the entire [TS]

00:36:26 ◼   ► world right so a lot of those were to [TS]

00:36:29 ◼   ► narrow like Flickr and stuff was never [TS]

00:36:31 ◼   ► going to be the dominant social network [TS]

00:36:33 ◼   ► just because it was focused on photos [TS]

00:36:35 ◼   ► sorry and some things like Google's [TS]

00:36:37 ◼   ► Orkut another example of Google kind of [TS]

00:36:39 ◼   ► dropping the ball there they just I [TS]

00:36:40 ◼   ► don't know what happens I wanted just [TS]

00:36:41 ◼   ► spawn off into left field now is just [TS]

00:36:43 ◼   ► all Brazilians on it or something I [TS]

00:36:44 ◼   ► forget right what countries orchid is [TS]

00:36:46 ◼   ► popular in it but it's massively popular [TS]

00:36:47 ◼   ► new countries but worldwide not so by [TS]

00:36:50 ◼   ► prinster that's a sad story you know we [TS]

00:36:52 ◼   ► all know what happened to them LinkedIn [TS]

00:36:53 ◼   ► is still around but it's more focused on [TS]

00:36:55 ◼   ► business you know when myspace came [TS]

00:36:58 ◼   ► along it was kind of the like [TS]

00:37:01 ◼   ► general-purpose social network it was [TS]

00:37:04 ◼   ► just a little tiny bit early right just [TS]

00:37:07 ◼   ► a little little tiny bit early in the [TS]

00:37:09 ◼   ► game so everyone was rushing to MySpace [TS]

00:37:11 ◼   ► and but it had the kind of that music [TS]

00:37:12 ◼   ► focus come look at my band's page and [TS]

00:37:14 ◼   ► stuff like that yeah I spaced pages and [TS]

00:37:16 ◼   ► I think the attraction to all these [TS]

00:37:18 ◼   ► things in the social network was let you [TS]

00:37:19 ◼   ► communicate with people online without [TS]

00:37:21 ◼   ► having technical expertise like that's [TS]

00:37:23 ◼   ► that's the pitch because everyone wants [TS]

00:37:24 ◼   ► to do stuff online they want to show [TS]

00:37:26 ◼   ► people pictures of their kids or talk to [TS]

00:37:27 ◼   ► their friends or whatever it is they [TS]

00:37:28 ◼   ► want to do but they don't have to know [TS]

00:37:31 ◼   ► anything about you know technology to do [TS]

00:37:33 ◼   ► it they just want to click some buttons [TS]

00:37:34 ◼   ► and just share with people the same way [TS]

00:37:35 ◼   ► you have social interactions in real [TS]

00:37:36 ◼   ► life you know so my spikes let people do [TS]

00:37:39 ◼   ► that but Facebook was you know right [TS]

00:37:42 ◼   ► there with them a little bit behind and [TS]

00:37:44 ◼   ► it was Facebook was slightly nicer than [TS]

00:37:46 ◼   ► MySpace like not as ugly not as many [TS]

00:37:48 ◼   ► flash [TS]

00:37:48 ◼   ► GGO city's looking the place add more [TS]

00:37:51 ◼   ► controlled growth because it was like [TS]

00:37:52 ◼   ► confined to college students first and [TS]

00:37:54 ◼   ► like slowly rolled out across the [TS]

00:37:55 ◼   ► country and that that sort of built [TS]

00:37:57 ◼   ► cachet for the service and it was just [TS]

00:38:00 ◼   ► perfectly timed for like the myspace [TS]

00:38:02 ◼   ► backlash when people were kind of sick [TS]

00:38:03 ◼   ► of my space when it's like everyone's [TS]

00:38:05 ◼   ► got a myspace page real Annoying and I [TS]

00:38:07 ◼   ► go there and there's animated stuff in [TS]

00:38:09 ◼   ► the background and I don't care about [TS]

00:38:10 ◼   ► your stupid band and I just want to [TS]

00:38:12 ◼   ► share photos with people and myspace [TS]

00:38:14 ◼   ► doesn't have enough features for yet to [TS]

00:38:16 ◼   ► let me do that and you know and Facebook [TS]

00:38:18 ◼   ► said we're the kind of a gentler [TS]

00:38:20 ◼   ► alternative that come over to us and and [TS]

00:38:22 ◼   ► they were a little bit later and and [TS]

00:38:23 ◼   ► that you know that was the the final [TS]

00:38:26 ◼   ► kink where everyone is online and like I [TS]

00:38:29 ◼   ► mean look at Facebook's numbers nothing [TS]

00:38:30 ◼   ► they like 500 million people [TS]

00:38:33 ◼   ► 150 million people in the u.s. that's [TS]

00:38:35 ◼   ► that's about half the u.s. population [TS]

00:38:36 ◼   ► and it's the majority of like the [TS]

00:38:39 ◼   ► eligible population like if you think [TS]

00:38:41 ◼   ► about a baby's heart on Facebook and I [TS]

00:38:42 ◼   ► think you're not assignable if you're [TS]

00:38:44 ◼   ► not thirteen years old or something but [TS]

00:38:46 ◼   ► Facebook's the victory sort of like [TS]

00:38:48 ◼   ► Microsoft's was they got the biggest [TS]

00:38:50 ◼   ► piece of a just humongous pie and the [TS]

00:38:53 ◼   ► pie is not going to get any bigger [TS]

00:38:54 ◼   ► really you know in the u.s. because once [TS]

00:38:56 ◼   ► you've gotten more once you go over more [TS]

00:38:58 ◼   ► than half of the adult population is on [TS]

00:39:00 ◼   ► Facebook everything else is just you [TS]

00:39:02 ◼   ► know icing on top of that you've won [TS]

00:39:04 ◼   ► more or less I don't think they should [TS]

00:39:05 ◼   ► be afraid there's another kink coming [TS]

00:39:08 ◼   ► but the upshot of all these victories [TS]

00:39:10 ◼   ► here is that the bad things about the [TS]

00:39:13 ◼   ► victors become sort of entrenched aren't [TS]

00:39:16 ◼   ► enshrined in the and it businesses [TS]

00:39:18 ◼   ► themselves so if you think about [TS]

00:39:19 ◼   ► Microsoft like they won the battle for [TS]

00:39:22 ◼   ► the desktop they were everywhere right [TS]

00:39:23 ◼   ► but every bad thing about Microsoft was [TS]

00:39:26 ◼   ► now like made official [TS]

00:39:27 ◼   ► so hey so if they have any problems [TS]

00:39:30 ◼   ► their victim of their own success you [TS]

00:39:32 ◼   ► know so the windows everywhere was their [TS]

00:39:34 ◼   ► strategy and then you know serve them so [TS]

00:39:36 ◼   ► well they got windows to go everywhere [TS]

00:39:38 ◼   ► all right but windows everywhere is not [TS]

00:39:41 ◼   ► a good strategy when the internet comes [TS]

00:39:42 ◼   ► along hmm [TS]

00:39:43 ◼   ► we're gonna make the Internet run on [TS]

00:39:44 ◼   ► Windows and we'll use Windows Server as [TS]

00:39:46 ◼   ► well servers haven't really been our [TS]

00:39:47 ◼   ► strengths and I don't know how come the [TS]

00:39:49 ◼   ► internet really doesn't seem to need [TS]

00:39:50 ◼   ► Windows but no no windows everywhere [TS]

00:39:53 ◼   ► kind of mostly miss the the internet [TS]

00:39:55 ◼   ► revolution there hi and the same thing [TS]

00:39:58 ◼   ► with mobile like mobile that I think [TS]

00:39:59 ◼   ► Mobile is a next big thing well can we [TS]

00:40:01 ◼   ► do Windows [TS]

00:40:02 ◼   ► mobile I guess we can make Windows we [TS]

00:40:03 ◼   ► have Windows on tablets we have Windows [TS]

00:40:05 ◼   ► CE II for consumer electronics but you [TS]

00:40:07 ◼   ► know Windows Mobile C it's right in the [TS]

00:40:09 ◼   ► name Windows Mobile how about about [TS]

00:40:11 ◼   ► Windows Phone no they and it does it's [TS]

00:40:14 ◼   ► not even a technology thing it's just a [TS]

00:40:15 ◼   ► mindset where like they're their [TS]

00:40:18 ◼   ► platforms that they built it serve them [TS]

00:40:19 ◼   ► so well the windows API win32 getting [TS]

00:40:22 ◼   ► all those developers and everything like [TS]

00:40:23 ◼   ► that it just they couldn't apply that [TS]

00:40:25 ◼   ► same stuff to the mobile space as well [TS]

00:40:27 ◼   ► and you know they just couldn't get over [TS]

00:40:31 ◼   ► the hump maybe they will in the mobile [TS]

00:40:32 ◼   ► and Windows Phone we'll see how that [TS]

00:40:33 ◼   ► turns out but so far it's not going that [TS]

00:40:35 ◼   ► well and also their enterprise [TS]

00:40:36 ◼   ► entanglements like so I like to call [TS]

00:40:38 ◼   ► when you when you have lots of demanding [TS]

00:40:40 ◼   ► customers like all these companies that [TS]

00:40:41 ◼   ► have Windows PCs on their desks they [TS]

00:40:43 ◼   ► dictate to Microsoft more or less that [TS]

00:40:44 ◼   ► you know you can't change too much too [TS]

00:40:46 ◼   ► fast hmm and sometimes changing too much [TS]

00:40:48 ◼   ► too fast is what you need to do to get [TS]

00:40:50 ◼   ► on to the next big thing so this is a [TS]

00:40:52 ◼   ► fit you know Microsoft became ossified [TS]

00:40:53 ◼   ► and it's in its desktop victory state [TS]

00:40:57 ◼   ► now in Facebook's case this is another [TS]

00:41:02 ◼   ► complaint that you'd hear from nerds [TS]

00:41:03 ◼   ► about Facebook is that is that it's too [TS]

00:41:05 ◼   ► insular that it's not really a [TS]

00:41:06 ◼   ► participant in the web you know what I [TS]

00:41:08 ◼   ► mean it's kind of like an AOL where like [TS]

00:41:09 ◼   ► you go into Facebook and when you're in [TS]

00:41:11 ◼   ► Facebook there's a bunch of stuff in [TS]

00:41:13 ◼   ► that world but the outside web is a [TS]

00:41:16 ◼   ► foreign thing so you don't see lots of [TS]

00:41:17 ◼   ► deep links into Facebook right because [TS]

00:41:19 ◼   ► you can't see this person's page unless [TS]

00:41:20 ◼   ► you're a friend of them so why bother [TS]

00:41:21 ◼   ► giving a link it's like a separate thing [TS]

00:41:24 ◼   ► it's kind of like going into AOL where [TS]

00:41:26 ◼   ► you log in day oh well this is world of [TS]

00:41:27 ◼   ► keywords and these special things and [TS]

00:41:29 ◼   ► whatever they're doing and then there's [TS]

00:41:30 ◼   ► the outside web well in the web itself [TS]

00:41:32 ◼   ► there's the web and then there's [TS]

00:41:33 ◼   ► Facebook which is other little island [TS]

00:41:34 ◼   ► that you're going into all right I don't [TS]

00:41:38 ◼   ► know if that's going to be a long-term [TS]

00:41:40 ◼   ► problem so far it hasn't but it [TS]

00:41:42 ◼   ► definitely sort of defines what they're [TS]

00:41:43 ◼   ► doing you know like that's what Facebook [TS]

00:41:46 ◼   ► is like and if that ever becomes a real [TS]

00:41:48 ◼   ► problem for them I'm not sure they can [TS]

00:41:50 ◼   ► turn turn that ship fast enough to say [TS]

00:41:52 ◼   ► no no seriously we're a good web citizen [TS]

00:41:54 ◼   ► we have you know permanent URLs and [TS]

00:41:56 ◼   ► everything you know your data is not [TS]

00:41:58 ◼   ► just our data it's your data and you can [TS]

00:42:00 ◼   ► see your Facebook comment anywhere for [TS]

00:42:02 ◼   ► forever and you can search on it and so [TS]

00:42:03 ◼   ► on and so forth versus once you're [TS]

00:42:05 ◼   ► inside our walled garden you just do [TS]

00:42:07 ◼   ► whatever you do and we own all your data [TS]

00:42:08 ◼   ► hmm and and you can't get to it from the [TS]

00:42:10 ◼   ► outside and the other thing is that [TS]

00:42:13 ◼   ► they're free so we've got the same [TS]

00:42:14 ◼   ► situation as Google where the users [TS]

00:42:16 ◼   ► the product there and they're selling [TS]

00:42:17 ◼   ► they're making money somehow but it's [TS]

00:42:18 ◼   ► not from the users people aren't paying [TS]

00:42:20 ◼   ► to use Facebook and again so far that [TS]

00:42:21 ◼   ► hasn't been a problem for online things [TS]

00:42:23 ◼   ► in fact that seems to be the only way to [TS]

00:42:24 ◼   ► go from mass-market online things but if [TS]

00:42:26 ◼   ► it does become a problem they're going [TS]

00:42:29 ◼   ► to be in the same situation as Google [TS]

00:42:30 ◼   ► where their their customers are not the [TS]

00:42:33 ◼   ► customers and if someone figures out how [TS]

00:42:35 ◼   ► to make the customers the customers [TS]

00:42:37 ◼   ► they're vulnerable to that now what does [TS]

00:42:40 ◼   ► Facebook vulnerable to they vulnerable [TS]

00:42:42 ◼   ► to a Netscape type of situation like [TS]

00:42:44 ◼   ► Netscape came along and Microsoft [TS]

00:42:45 ◼   ► freaked out and had that internet tidal [TS]

00:42:46 ◼   ► wave memo and all sorts stuff yeah and [TS]

00:42:48 ◼   ► and they put down Netscape you know they [TS]

00:42:50 ◼   ► they think they put it out of its misery [TS]

00:42:52 ◼   ► they rose to that challenge that you [TS]

00:42:54 ◼   ► know panic scrambled and then they got [TS]

00:42:56 ◼   ► rid of Netscape more or less Internet [TS]

00:42:58 ◼   ► Explorer triumph right so maybe Facebook [TS]

00:43:00 ◼   ► and can fight off some challengers like [TS]

00:43:02 ◼   ► that but eventually you know they get [TS]

00:43:05 ◼   ► you right so when Google came along [TS]

00:43:07 ◼   ► Microsoft really had no answer to that [TS]

00:43:09 ◼   ► all right and when Facebook faces it's [TS]

00:43:11 ◼   ► Google maybe when it faces its Netscape [TS]

00:43:14 ◼   ► it might be able to to be nimble about [TS]

00:43:16 ◼   ► it but when it faces its Google perhaps [TS]

00:43:17 ◼   ► not [TS]

00:43:18 ◼   ► and that's basically like I had the boil [TS]

00:43:21 ◼   ► down I would say that Facebook just [TS]

00:43:22 ◼   ► doesn't seem nimble all right it seems [TS]

00:43:25 ◼   ► even less nimble than Microsoft was [TS]

00:43:26 ◼   ► because Microsoft for all of its [TS]

00:43:28 ◼   ► problems was willing to at least try to [TS]

00:43:31 ◼   ► do what it takes when the internet came [TS]

00:43:33 ◼   ► along they tried to turn the whole [TS]

00:43:34 ◼   ► company as fast as they could and again [TS]

00:43:35 ◼   ► a reasonable job of it and the same [TS]

00:43:37 ◼   ► thing with mobile they're trying to do [TS]

00:43:39 ◼   ► that now and I did like Facebook you see [TS]

00:43:42 ◼   ► all these complaints about Facebook but [TS]

00:43:44 ◼   ► they don't seem to change direction in [TS]

00:43:46 ◼   ► response to the complaints maybe the [TS]

00:43:47 ◼   ► thing they don't have - maybe they going [TS]

00:43:48 ◼   ► in the right direction already but they [TS]

00:43:49 ◼   ► just don't seem like if they had any [TS]

00:43:52 ◼   ► sort of serious challenger they would be [TS]

00:43:54 ◼   ► able to change direction now just like [TS]

00:43:55 ◼   ► Microsoft there was no one was going to [TS]

00:43:57 ◼   ► dethrone Microsoft from the desktop [TS]

00:43:58 ◼   ► right but that wasn't the challenge that [TS]

00:44:02 ◼   ► it had to be worded it had to be worried [TS]

00:44:03 ◼   ► about when it didn't matter that you [TS]

00:44:04 ◼   ► owned the desktop and then what do you [TS]

00:44:05 ◼   ► do so eventually this is this this is [TS]

00:44:08 ◼   ► the proper haps the weakest complained [TS]

00:44:10 ◼   ► about any couple maybe until the next [TS]

00:44:11 ◼   ► one eventually Facebook will say we are [TS]

00:44:13 ◼   ► the victors of social networking but [TS]

00:44:14 ◼   ► then social networking won't matter in [TS]

00:44:16 ◼   ► something else will Twitter kind of [TS]

00:44:18 ◼   ► looks a little bit like a Netscape to me [TS]

00:44:20 ◼   ► or there like a challenger to Facebook [TS]

00:44:24 ◼   ► because they're a different thing but [TS]

00:44:25 ◼   ► they're they're not playing the same [TS]

00:44:26 ◼   ► game as Facebook all right [TS]

00:44:28 ◼   ► maybe they are Google too I [TS]

00:44:30 ◼   ► so far I think Facebook tried to buy [TS]

00:44:32 ◼   ► them once but so far twitter hasn't been [TS]

00:44:34 ◼   ► a problem but when when when Facebook's [TS]

00:44:36 ◼   ► Google does come along I have little [TS]

00:44:38 ◼   ► faith that the company is going to be [TS]

00:44:39 ◼   ► nimble enough to turn their little [TS]

00:44:41 ◼   ► walled garden everything is free [TS]

00:44:43 ◼   ► advertisers pay us to get access to our [TS]

00:44:45 ◼   ► users information business model is [TS]

00:44:47 ◼   ► going to survive so that's Facebook [TS]

00:44:53 ◼   ► already problem until how long will that [TS]

00:44:55 ◼   ► take [TS]

00:44:55 ◼   ► I don't know it's like Microsoft had [TS]

00:44:59 ◼   ► quite a rain didn't they it was like you [TS]

00:45:00 ◼   ► know 10 years a long time right so long [TS]

00:45:03 ◼   ► so long that it was almost unimaginable [TS]

00:45:05 ◼   ► that they wouldn't be where they are [TS]

00:45:08 ◼   ► yeah and that's that's the network [TS]

00:45:10 ◼   ► effect like when you build up that many [TS]

00:45:11 ◼   ► people when the majority of eligible [TS]

00:45:13 ◼   ► people in the United States are using [TS]

00:45:15 ◼   ► your service no challenge was going to [TS]

00:45:17 ◼   ► come from behind right it swamp you in [TS]

00:45:20 ◼   ► some massive victory what's going to [TS]

00:45:21 ◼   ► happen is that your victory will not [TS]

00:45:23 ◼   ► will become less important and that the [TS]

00:45:25 ◼   ► game will change and the game will be [TS]

00:45:27 ◼   ► someplace else and no one will care that [TS]

00:45:29 ◼   ► everyone is on Facebook right so I think [TS]

00:45:32 ◼   ► that's what will happen some someone [TS]

00:45:34 ◼   ► will eventually come up with something [TS]

00:45:36 ◼   ► that's better than Facebook enough and [TS]

00:45:38 ◼   ► different enough that people start using [TS]

00:45:40 ◼   ► that and just slowly realize that [TS]

00:45:42 ◼   ► they've stopped using Facebook because [TS]

00:45:43 ◼   ► they're using this new thing but that [TS]

00:45:45 ◼   ► could be a while now the third one you [TS]

00:45:49 ◼   ► didn't say in the last episode what the [TS]

00:45:51 ◼   ► third company was now I know what it is [TS]

00:45:55 ◼   ► because it's in the notes and we sort of [TS]

00:45:57 ◼   ► talked about it but we a bunch of people [TS]

00:46:02 ◼   ► we're trying to guess they were sort of [TS]

00:46:03 ◼   ► guessing and a very few people actually [TS]

00:46:07 ◼   ► identified what it is it's been a [TS]

00:46:09 ◼   ► mystery for at leat for a week if not [TS]

00:46:11 ◼   ► more for people what is the third [TS]

00:46:15 ◼   ► company and before you say it let's say [TS]

00:46:18 ◼   ► thanks to world view this is a new and [TS]

00:46:19 ◼   ► totally addictive take on email [TS]

00:46:21 ◼   ► reporting from campaign monitor [TS]

00:46:23 ◼   ► basically when you send a newsletter [TS]

00:46:25 ◼   ► they will show you on a map in real-time [TS]

00:46:29 ◼   ► whenever somebody opens it when they [TS]

00:46:31 ◼   ► click on a link when they forward it to [TS]

00:46:33 ◼   ► a buddy okay but get this they also show [TS]

00:46:36 ◼   ► you who is liking your email on Facebook [TS]

00:46:39 ◼   ► perfect to mention there but also on [TS]

00:46:41 ◼   ► Twitter [TS]

00:46:42 ◼   ► and again on a map the moment that it [TS]

00:46:45 ◼   ► happens exact moment that it happens a [TS]

00:46:47 ◼   ► moment somebody mentions it clicks it [TS]

00:46:49 ◼   ► links it forwards it whatever you see [TS]

00:46:52 ◼   ► this on a map and here's the best part [TS]

00:46:53 ◼   ► it's free for every email campaign that [TS]

00:46:55 ◼   ► you send you can check out a demo of [TS]

00:46:57 ◼   ► this at campaign monitor comm slash [TS]

00:47:00 ◼   ► world view one word like that pretty [TS]

00:47:03 ◼   ► cool [TS]

00:47:04 ◼   ► all right company number three you know [TS]

00:47:08 ◼   ► I was surprised anybody in the chatroom [TS]

00:47:11 ◼   ► now wanna want to throw out what they [TS]

00:47:13 ◼   ► think it is cuz this is gonna surprise I [TS]

00:47:14 ◼   ► think it's going to surprise a lot of [TS]

00:47:15 ◼   ► people I like seeing people's guesses [TS]

00:47:17 ◼   ► because it gave me new ideas for other [TS]

00:47:19 ◼   ► companies and think about one of my [TS]

00:47:20 ◼   ► favorites was Dropbox like that's that's [TS]

00:47:23 ◼   ► that's the thing that interested me you [TS]

00:47:24 ◼   ► can you throw out a company and then I [TS]

00:47:26 ◼   ► can't think of anything bad about them [TS]

00:47:27 ◼   ► all right Dropbox I had to think a [TS]

00:47:30 ◼   ► little while but we're not taught this [TS]

00:47:31 ◼   ► Dropbox is not the company no a bunch of [TS]

00:47:33 ◼   ► people are saying Amazon and Twitter and [TS]

00:47:35 ◼   ► you know Microsoft's hard to think about [TS]

00:47:37 ◼   ► things that are bad about Microsoft here [TS]

00:47:39 ◼   ► that's not that's not a challenge this [TS]

00:47:42 ◼   ► is this is the kind of thing people who [TS]

00:47:44 ◼   ► hear what you're about to say are likely [TS]

00:47:46 ◼   ► gonna just turn the show off because [TS]

00:47:48 ◼   ► you're hitting you're hitting in it and [TS]

00:47:50 ◼   ► we're never turn the show off because [TS]

00:47:51 ◼   ► they want their ideas challenged this [TS]

00:47:54 ◼   ► company is the sole the very backbone of [TS]

00:47:57 ◼   ► uh of America Zappos out that's a good [TS]

00:48:03 ◼   ► one Zappos is a good guess I'm not in [TS]

00:48:05 ◼   ► Zappos but everyone seems to love it I [TS]

00:48:06 ◼   ► don't think I've ever even bought [TS]

00:48:07 ◼   ► anything from it so far in the chat room [TS]

00:48:08 ◼   ► nobody who's gone to get let's let's [TS]

00:48:10 ◼   ► let's uh let's lower that the hatchet [TS]

00:48:13 ◼   ► let's let him have right so this this is [TS]

00:48:16 ◼   ► the biggest challenge and company that [TS]

00:48:18 ◼   ► you can think of something what what's [TS]

00:48:20 ◼   ► the what's wrong with this company [TS]

00:48:21 ◼   ► nothing just answer me his pics are no [TS]

00:48:25 ◼   ► have you ever heard nothing's wrong with [TS]

00:48:27 ◼   ► Big Show are ever had anyone say [TS]

00:48:29 ◼   ► anything bad about fix on the this [TS]

00:48:31 ◼   ► company is the heart and soul of [TS]

00:48:32 ◼   ► everything that's right with America [TS]

00:48:36 ◼   ► there's nothing wrong with them how dare [TS]

00:48:38 ◼   ► you [TS]

00:48:38 ◼   ► and it's another Steve Jobs company [TS]

00:48:40 ◼   ► right now think about Apple this you [TS]

00:48:42 ◼   ► have no problem finding people who can [TS]

00:48:44 ◼   ► say something that's wrong about Apple [TS]

00:48:45 ◼   ► right it's Steve Jobs baby you know but [TS]

00:48:48 ◼   ► you can find it's too can throw a rock [TS]

00:48:50 ◼   ► on the internet without somebody that [TS]

00:48:51 ◼   ► hates Apple but then look at this other [TS]

00:48:52 ◼   ► company Pixar can you find anybody who [TS]

00:48:54 ◼   ► has ever said anything bad about pixel [TS]

00:48:56 ◼   ► and they're sure it's not because I [TS]

00:48:58 ◼   ► haven't try but here here John I'll tell [TS]

00:49:00 ◼   ► you something bad about Pixar this is [TS]

00:49:01 ◼   ► horrible this is something they should [TS]

00:49:02 ◼   ► be totally ashamed of is that the [TS]

00:49:05 ◼   ► graphics in Toy Story 1 weren't as good [TS]

00:49:07 ◼   ► as they weren't oyster 2 and the ones in [TS]

00:49:09 ◼   ► Toy Story 2 weren't as good as the [TS]

00:49:11 ◼   ► graphics in Toy Story 3 I'm a shame on [TS]

00:49:13 ◼   ► the horrible company can you believe [TS]

00:49:14 ◼   ► that yeah that's the type of stuff you [TS]

00:49:16 ◼   ► can only you can only variables that and [TS]

00:49:19 ◼   ► this this is oh yeah I didn't come at [TS]

00:49:21 ◼   ► this as a I'm trying to think of a [TS]

00:49:23 ◼   ► company that is so good that I can't [TS]

00:49:25 ◼   ► think of anything wrong with it this [TS]

00:49:26 ◼   ► came to me in the opposite direction as [TS]

00:49:27 ◼   ► things always do I was I forget what I [TS]

00:49:29 ◼   ► was thinking about I saw I saw a tweet [TS]

00:49:31 ◼   ► and it made me think about Pixar and it [TS]

00:49:34 ◼   ► made me realize that that they have a [TS]

00:49:36 ◼   ► weakness [TS]

00:49:36 ◼   ► we're just shocking because every other [TS]

00:49:38 ◼   ► thought I've ever had about Pixar was [TS]

00:49:40 ◼   ► the how wonderful they are now perfectly [TS]

00:49:41 ◼   ► alright so again this is not trying to [TS]

00:49:44 ◼   ► say that the Pixar is a horrible company [TS]

00:49:46 ◼   ► Pixar is perhaps the best company in the [TS]

00:49:47 ◼   ► entire universe so would why which is [TS]

00:49:50 ◼   ► why what's wrong with them you think of [TS]

00:49:52 ◼   ► one thing that's wrong trying to think [TS]

00:49:53 ◼   ► of what you're gonna I'm trying to think [TS]

00:49:55 ◼   ► of what you're gonna say yeah it's and [TS]

00:49:57 ◼   ► again like my facebook one was weak it's [TS]

00:49:58 ◼   ► like oh they'll be so dominant it that [TS]

00:50:01 ◼   ► eventually they'll miss the next big [TS]

00:50:02 ◼   ► thing like that's pretty weak already ah [TS]

00:50:04 ◼   ► this may be even weaker and less [TS]

00:50:07 ◼   ► convinced are you going to say that it's [TS]

00:50:08 ◼   ► because they and people in the chat room [TS]

00:50:10 ◼   ► are this wasn't the one thing I had [TS]

00:50:11 ◼   ► thought of and this is what people in [TS]

00:50:13 ◼   ► the chat room are saying is it because [TS]

00:50:15 ◼   ► of their I guess Disney owns them or [TS]

00:50:18 ◼   ► their relationship with Disney is that [TS]

00:50:20 ◼   ► it that's a good guess actually because [TS]

00:50:22 ◼   ► that's the fear of like you know when [TS]

00:50:24 ◼   ► Disney takes over they'll do make bad [TS]

00:50:25 ◼   ► decisions but I think it was kind of a [TS]

00:50:27 ◼   ► reverse takeover where a Pixar Pixar [TS]

00:50:28 ◼   ► took over Disney animation sure does [TS]

00:50:30 ◼   ► seem like it for kind of like next you [TS]

00:50:32 ◼   ► know Apple bought next but you know next [TS]

00:50:34 ◼   ► all right but for now I'm I'm not [TS]

00:50:37 ◼   ► worried about that oh no here's here's [TS]

00:50:39 ◼   ► the tweet this between actually came [TS]

00:50:41 ◼   ► from I wish you would tell us how to [TS]

00:50:43 ◼   ► pronounce his name [TS]

00:50:43 ◼   ► Horus did do a Simcoe a Simcoe calm that [TS]

00:50:47 ◼   ► guy yeah he's great he tweeted this and [TS]

00:50:50 ◼   ► this this triggered this thought process [TS]

00:50:52 ◼   ► his tweet was Pixar developed the [TS]

00:50:54 ◼   ► process to engineer art Apple develop [TS]

00:50:56 ◼   ► the process to make art of engineering [TS]

00:50:58 ◼   ► and that says you know it's a nice tweet [TS]

00:51:00 ◼   ► about to Steve Jobs companies and their [TS]

00:51:02 ◼   ► and their different approaches one is in [TS]

00:51:03 ◼   ► the world of creativity and they brought [TS]

00:51:05 ◼   ► technology to bear and apples in the [TS]

00:51:07 ◼   ► world of technology and they brought [TS]

00:51:08 ◼   ► creativity to bear and it's [TS]

00:51:10 ◼   ► Steve Jobs his thing that he puts up [TS]

00:51:11 ◼   ► that street sign the intersection of [TS]

00:51:12 ◼   ► liberal arts and technology you know [TS]

00:51:14 ◼   ► he's done that for the past couple years [TS]

00:51:16 ◼   ► and this was a little encapsulation of [TS]

00:51:18 ◼   ► that and it reminded me of something [TS]

00:51:21 ◼   ► that I saw it was a talk from Ed Catmull [TS]

00:51:26 ◼   ► in 2007 to the Stanford Graduate School [TS]

00:51:28 ◼   ► of Business I put the link in the show [TS]

00:51:30 ◼   ► notes and I just want to do a sidebar in [TS]

00:51:32 ◼   ► the show notes because I know sometimes [TS]

00:51:33 ◼   ► when I listen to podcasts and they're [TS]

00:51:35 ◼   ► like oh yeah we'll have a link in the [TS]

00:51:36 ◼   ► show notes no one has any idea how the [TS]

00:51:37 ◼   ► heck to get to the show notes because [TS]

00:51:39 ◼   ► you're listening to a podcast and you're [TS]

00:51:41 ◼   ► doing whatever you're jogging you're you [TS]

00:51:43 ◼   ► know you're walking around your [TS]

00:51:44 ◼   ► headphones on you have no idea [TS]

00:51:45 ◼   ► like can I remember that the name of the [TS]

00:51:47 ◼   ► show where is that the URL of the site [TS]

00:51:49 ◼   ► how do I get to the show notes and by [TS]

00:51:51 ◼   ► the time you get back to the computer [TS]

00:51:52 ◼   ► you've forgotten so here for the people [TS]

00:51:54 ◼   ► who keep here as we're hearing us refer [TS]

00:51:55 ◼   ► to show notes and have no idea where [TS]

00:51:57 ◼   ► they are this is where it is it's the [TS]

00:51:59 ◼   ► number five by5 dot TV slash [TS]

00:52:04 ◼   ► hypercritical right [TS]

00:52:05 ◼   ► I've by five dot TV slash hypercritical [TS]

00:52:07 ◼   ► now will list all the episodes you click [TS]

00:52:09 ◼   ► on one of the episodes and you will see [TS]

00:52:10 ◼   ► the show notes yeah I just go to the [TS]

00:52:12 ◼   ► episode that you were listening to if [TS]

00:52:14 ◼   ► you know it and we have descriptions up [TS]

00:52:15 ◼   ► there of each episode so if you weren't [TS]

00:52:17 ◼   ► sure which is the one where John was [TS]

00:52:19 ◼   ► talking about which companies were the [TS]

00:52:21 ◼   ► bad ones that'll be there right in the [TS]

00:52:22 ◼   ► description so some some reading will be [TS]

00:52:24 ◼   ► involved if you're not sure of the [TS]

00:52:26 ◼   ► number but we also do say the number at [TS]

00:52:28 ◼   ► the top of the show I already said the [TS]

00:52:30 ◼   ► distinguish I don't know if people know [TS]

00:52:31 ◼   ► that you have to go to five by five dot [TS]

00:52:33 ◼   ► TV like that you know they go [TS]

00:52:35 ◼   ► hypercritical com or they try to click [TS]

00:52:37 ◼   ► through an iTunes so just there it is [TS]

00:52:38 ◼   ► I'm by five dot TV slash hypercritical [TS]

00:52:40 ◼   ► you will find the show notes and I say [TS]

00:52:42 ◼   ► this because this Ed Catmull speech Ed [TS]

00:52:45 ◼   ► Catmull is one of the founders of Pixar [TS]

00:52:46 ◼   ► uh this talk that he gave it's really [TS]

00:52:49 ◼   ► long he talks slowly and he looks like [TS]

00:52:51 ◼   ► your dad right I take the time out to [TS]

00:52:55 ◼   ► watch this thing I think is like an hour [TS]

00:52:56 ◼   ► long or whatever it is really long and [TS]

00:52:57 ◼   ► you think you're going to be bored but [TS]

00:52:59 ◼   ► if you find this podcast remotely [TS]

00:53:01 ◼   ► interesting I think you'll you will get [TS]

00:53:03 ◼   ► tremendous value out of watching this so [TS]

00:53:04 ◼   ► you should watch this this very long [TS]

00:53:06 ◼   ► video of Ed Catmull talking he talks [TS]

00:53:08 ◼   ► about the founding of Pixar but mostly [TS]

00:53:11 ◼   ► about how Pixar faced its challenges [TS]

00:53:14 ◼   ► like when Pixar had many trials and [TS]

00:53:16 ◼   ► tribulations that from the outside you [TS]