0:00:02this is hypercritical weekly talkshow
0:00:04ruminating on exactly what is wrong in
0:00:07the world of Apple and related
0:00:09technologies and businesses nothing is
0:00:10so perfect that it cannot be complained
0:00:12or criticized about by John siracusa
0:00:15it's my co-host I'm Dan Benjamin we'd
0:00:18like to thank
0:00:18freshbooks comm online invoicing and
0:00:21Rackspace comm for sponsoring this show
0:00:24and as I mentioned this is episode
0:00:26number 8 9 rather or 8 could be 9 it's 9
0:00:33let's go with 9 it's episode 9 and today
0:00:38we're going to be talking about well
0:00:41first we have follow-up but do we want
0:00:43to announce the topic sure yeah
0:00:45today we're going to do follow-up on
0:00:48both topics from last show the iPad 2
0:00:51and the Apple strategy tax and then our
0:00:53main topic which will squeeze in if
0:00:55there's time is no I life is an island
0:00:58yeah this has been on the list for a
0:01:01long time since the beginning this is
0:01:04one I'm finally glad we with it's just
0:01:05the right time to get to it because
0:01:07everybody's applauding Apple right now
0:01:08as they should be great new stuff coming
0:01:11out I think but this they they might
0:01:14have gotten some of this wrong so we'll
0:01:15talk about that but first we got to do
0:01:17this follow up yep did you agree or did
0:01:20you order your iPad 2 so my wife
0:01:23actually I don't think has officially
0:01:25picked which model she's getting
0:01:26narrowed down but she went to the store
0:01:28today for some reason just to I don't
0:01:31know if she was going to buy it on the
0:01:33spot or she just wanted to see one or
0:01:34whatever but as soon as she saw the
0:01:35lines she just turned around and came
0:01:37back
0:01:37what were the lines like out your way
0:01:39I'm guessing pretty bad yeah and and she
0:01:41was annoyed that they're not selling
0:01:43them or even showing them apparently
0:01:44until 5 p.m. right I don't know there
0:01:46wasn't any but it was just a giant line
0:01:48and she wasn't going to sit there for
0:01:50three hours and waiting it to get in
0:01:52either buy one or look at one at five so
0:01:53I told her not to bother I told her
0:01:55we'll wait until the weekend and see
0:01:56what it's like but she could not resist
0:01:59she was drawn to the store so no I don't
0:02:01have one yet maybe the next time we talk
0:02:04to you what about ordering went to you
0:02:06would you ever consider that no I
0:02:07figured out you know pick one up in
0:02:10person I didn't want to deal with
0:02:11waiting for it to come in the mail
0:02:13plus I've got packs all this weekend so
0:02:15I'm not going to be around right she'll
0:02:16probably get one so by next week I think
0:02:18we'll have one assuming stock holds up
0:02:19right don't know what the inventory
0:02:22situation always a question so a little
0:02:25bit of iPad to follow up from talking
0:02:27about it last week
0:02:28oh one of the things that I meant to
0:02:30mention that I saw on Twitter comment
0:02:32supplement Twitter I wish I could
0:02:33remember who it was because I thought it
0:02:34was very smart but it was during the
0:02:36keynote when they were showing the turn
0:02:38the keynote doing during the press event
0:02:40where they were showing that introducing
0:02:42the iPad 2 and someone tweeted almost
0:02:44immediately when they showed that Smart
0:02:46Cover thing with the magnets yeah that
0:02:47Apple will make more money off selling
0:02:49those covers than any other tablet maker
0:02:51will make off selling their tablets Wow
0:02:53and that is so true because the margins
0:02:55on those covers must be just
0:02:56unbelievable especially that's $70
0:02:57leather one oh yeah all accessories are
0:03:01just you know money factories like it
0:03:03maybe it's not as Extreme as it is like
0:03:05Best Buy where they are Best Buy sells
0:03:07you $2,000 TV they make $20 in profit
0:03:10but they sell you a $40 cable and they
0:03:12make $30 in profit so basically selling
0:03:14that cable is more profit than selling
0:03:16that gigantic TV a better analogy might
0:03:18even be the movie theater popcorn and
0:03:21drinks and snacks which are oh yeah you
0:03:22know nine dollars for a drink it cost
0:03:25them a fraction of a cent so where
0:03:27company I mean but it's different in
0:03:29Apple Apple so they can huge money on
0:03:30both of them but you just look at those
0:03:32accessories man you know like it's
0:03:34unbelievable and and it came up back to
0:03:35me again this week because a friend of
0:03:37mine at work was asking me about I was
0:03:40thinking about getting an HDMI adapter
0:03:43for an iPad or but then you know it's
0:03:46$40 so he get that HDMI adapter for the
0:03:49iPad so we could see his iPads picture
0:03:51on his television like with the MLD APIs
0:03:52or whatever yeah or he'd get an Apple TV
0:03:55for $100 so the HDMI adapter it's not
0:03:59half the price of the Apple TV but it's
0:04:00creeping up on being half the price of
0:04:02an Apple TV or it's half the bicep like
0:04:04a refurb Apple TV mm-hmm that's a that's
0:04:07a strange decision to be making well I
0:04:09could I could buy this piece of plastic
0:04:10and metal with no active components or I
0:04:12could buy an entire Apple TV brand you
0:04:14know it's a toss-up kind of because you
0:04:16know with the cable yeah it's half the
0:04:18price but then you don't get to do
0:04:19things wirelessly with the Apple TV you
0:04:21accomplish what you wanted which is
0:04:22showing your MLB stuff on your
0:04:24big-screen TV but you get a whole Apple
0:04:26TV
0:04:27yeah it shows the absurdity I mean I
0:04:29wonder those things we'll meet in the
0:04:30middle like will the apple TV every 179
0:04:32bucks but then like the new you know
0:04:34fund report adapter for the iPad 3 is
0:04:36gonna be you know 69 I was a $10
0:04:38difference some sort of a singularity
0:04:42happening here all and I think my
0:04:44brother was the one who noted a while
0:04:45back through the new price point for not
0:04:47being able to walk out of the Apple
0:04:48store with it used to be 30 bucks like
0:04:50nothing in the store was less than $30
0:04:52now it seems like it might be increasing
0:04:54because that HDMI adapter is 39 I guess
0:04:57they're still thanks for $30 sure there
0:04:58are like Ana I think the I think the
0:05:00iPad dock is 29 do you know if they
0:05:03still have that you and they came out
0:05:04with a new one they did yeah they came
0:05:06out with with a new iPad to dock so
0:05:09people are our beloved nerds our good
0:05:12friends in chat room are asking if I got
0:05:15one I did I ordered it this morning I
0:05:17got a 32 gig black Wi-Fi only with the
0:05:25gray cover which is a cover it's a
0:05:30leadership ya the cover shipped so I'll
0:05:33have that Monday I think you can just
0:05:34play what I think you just play with
0:05:35that by itself it's almost as good as
0:05:37another pen you just open and close it
0:05:39on top of like I don't know your desk
0:05:41right because it won't work with the
0:05:43existing iPads but I can try alright I
0:05:45also got the HDMI adapter because I the
0:05:49way that we capture video on these shows
0:05:50one of the one of the ways that we do
0:05:52video on the video the video shows that
0:05:54we do is using HDMI capture so it would
0:06:01be very cool to be able to capture the
0:06:03iPad screen directly this way whenever
0:06:07we want to demo an iOS app or talk about
0:06:08something on iOS we'll be able to do it
0:06:10in a very nice way without having to
0:06:13worry about glare or shoulder-mounted
0:06:15cameras or any of that madness so I got
0:06:19you've got out that yeah but otherwise I
0:06:21would mean oh we have
0:06:23as of tomorrow we're gonna have three
0:06:25Apple TV's here one old one and two new
0:06:27ones Big Damn MLB app force my hand
0:06:30there they come free with your cereal
0:06:32now just to get a free Apple TV at the
0:06:34bottom of the box of India first
0:06:36purchases here's the problem I I could
0:06:38watch the MLB I could watch baseball all
0:06:40the time and I needed to you know I
0:06:43needed to be I did a requirement I had
0:06:45to be able to do that and my wife on the
0:06:47other hand although she is actually way
0:06:50better than me when it comes to playing
0:06:53sports she played sports through high
0:06:55school and a little bit in college and
0:06:57liked it a team where she was on a team
0:06:59at her job for a while and I can barely
0:07:02throw straight I mean I don't want to
0:07:04talk about it but even that she does not
0:07:07enjoy watching as much like she could
0:07:10call a game like oh I'll say oh that's
0:07:12this guy just triple sparrow he should
0:07:14have thrown let you know I mean she
0:07:15could do the whole thing but she just
0:07:16doesn't didn't enjoy it the way that I
0:07:17do but so I have to I had to have one
0:07:20Apple TV just for the MLB and then the
0:07:23other one after this net why didn't you
0:07:25tell me Netflix streaming was so good
0:07:28every show my dad ever wanna watch is on
0:07:31this thing I guess it's good for kids I
0:07:33don't know I get most of my kid stuff
0:07:34off the DVR but every time I go on to it
0:07:36like streaming I'm disappointed by the
0:07:38things that I can only get on disc
0:07:39because we have a disc subscription to
0:07:41and whenever there's something I hear
0:07:43about a Michael that's a really old
0:07:43movie in its obscure I'm sure that's an
0:07:45instant and it's not and it's all it's
0:07:47not Netflix as far as all the content
0:07:49owners are there's just so much great
0:07:51stuff though on there and especially for
0:07:53especially for kids that you know they
0:07:55they easy sent me this thing I cancelled
0:07:57the subscription of him years ago
0:07:59and they sent me this thing we you know
0:08:00we'd love for you to come back and try
0:08:02it out here try have another free months
0:08:04so I did the free month and man there's
0:08:07so much great stuff out there and it
0:08:09works so nice on the Apple TVs and now
0:08:11I'm getting get another one else first
0:08:14first world problems we may end up with
0:08:16one of those eventually but um see if I
0:08:18can hold out for the second gen apple TV
0:08:19cuz your TiVo will do it right yeah I
0:08:22TiVo do my PlayStation will do it my we
0:08:25will do it just everything attached to
0:08:27my TV will stream Netflix but not MLB
0:08:31not a big baseball guy so nobody's
0:08:33perfect
0:08:35all right onward yeah so the other iPad
0:08:39thing that I saw snowball this week for
0:08:42some insane reason is this whole CPU
0:08:44issue of what's inside an Apple a5 and a
0:08:49last show we talked about it and what I
0:08:53basically said my recollection is that I
0:08:55was relaying a conversation that I had
0:08:57with some people from ARS technica about
0:08:59some I think it called them dark horse
0:09:01theories about what could be in there
0:09:02right now I guess I didn't express
0:09:06enough that the obvious answer is that
0:09:08it's in 89 like that's what everyone
0:09:09just assumes it is the reason we have
0:09:10this dark aura theory is like well
0:09:12wouldn't it be fun to think about what
0:09:13what else could possibly happen before
0:09:15we know you know and that's when we
0:09:16started talking about well it could be
0:09:18to a eight cores inside there because
0:09:19Apple is conservative and the only
0:09:21information we had was some stats on the
0:09:24performance we didn't even know if you
0:09:26know the battery size was the same it
0:09:28was just mostly just speculation but
0:09:29then during the week I saw a story after
0:09:31story about I don't know they were never
0:09:33attributed to any particular person or
0:09:37source but just more speculation about
0:09:39you know could it be the different core
0:09:41and you know I don't know none of them
0:09:42had any information either so I don't
0:09:44know if we take any blame for that but I
0:09:47certainly got a lot of feedback that
0:09:49either I shouldn't have been speculating
0:09:50without the having enough information or
0:09:53that I was totally wrong and shouldn't
0:09:54have been insisting that it was 2a
0:09:56eights or something this was not my
0:09:58theory to begin with it was it was just
0:10:00something that we were talking about so
0:10:02it took to my knowledge we still don't
0:10:04know for certain what it is it's since
0:10:06then we have learned a few things one
0:10:07thing we learned I think we learned this
0:10:08during the show if I'd been paying more
0:10:10attention to the chat room was that the
0:10:11batteries in the iPad 1 and 2 are the
0:10:13same size not physical dimensions wise
0:10:16but in terms of power they're both 25
0:10:17watt hours and that's really what
0:10:18matters it doesn't really matter how big
0:10:20the battery is you just want the power
0:10:21rating and from listening to people's
0:10:27reviews it seemed like the screens look
0:10:28very similar I don't know if they draw
0:10:30exactly the same power but they seem to
0:10:31be they look the same externally more or
0:10:34less right Gruber was even saying that
0:10:36they're exactly the same size he goes
0:10:38yeah he basically said they are the same
0:10:40screen right and all they did was change
0:10:42the rim to be a little bit narrower so
0:10:43that's why the iPad 2 is smaller so that
0:10:45gets back to the whole thing of like
0:10:47well if the battery is the same size
0:10:49and the screen is the same and
0:10:52everything else inside it seems to be at
0:10:54least as power-hungry or more than it
0:10:56used to be like the GPU is 9x as fast or
0:10:58whatever we don't know what power power
0:11:00is but the bottom is looking for
0:11:01components inside that they could they
0:11:03could account for a CPU taking more
0:11:05energy is harder right so that's what
0:11:10we've learned since last time but that
0:11:11doesn't give us any more answers you
0:11:12still doesn't tell you whether it's an
0:11:14a9 in core and there are two eights
0:11:15because they could be a shrink it could
0:11:17be you know 32 nanometers and the other
0:11:19one was 45 or something like that so you
0:11:20have no idea what the power draw is I
0:11:22fix it hasn't torn one open as far as I
0:11:24know yet so we really don't know what's
0:11:26going on in there but 99.9% chance it's
0:11:29in a nine core as a eight theory was
0:11:31really just an amusing possibility to
0:11:34think about before we had any
0:11:35information it's too bad that we don't
0:11:38have the information now and we get her
0:11:39to settle once we're all I thought it
0:11:40was funny to look at the Wikipedia page
0:11:42because I remember during last show I
0:11:43think I pulled up the Wikipedia page and
0:11:45it said flat out the Apple a5 you know
0:11:48uses the RMA 9 core and in a time
0:11:52between last week's show and now that
0:11:55page has gone through many many many
0:11:57really been watching it random people
0:11:59someone I just looked at it in
0:12:01preparation for this show and I went
0:12:02through the history I'm like wow it's
0:12:03just been like an edit war of like
0:12:04someone said note it's too late of
0:12:06course because I read it on this article
0:12:07it's source the story that they heard
0:12:09from this thing that and then someone
0:12:10changes it back to 89 said no the a
0:12:12can't do SMP which is true by the way I
0:12:14said they would have to add cache
0:12:15coherency you know and apples arm
0:12:17license doesn't allow that and then some
0:12:18will change it back and say you don't
0:12:20know what their license huge edit war at
0:12:22one point the Page said the Apple a5
0:12:24contains an a9 core or 2a eight cores
0:12:28like they're just coming right out and
0:12:30say we have no idea it's either this or
0:12:31it's that or it could be something else
0:12:32really mm-hmm I should have change I
0:12:34feel like editing the page and changing
0:12:36it to say the Apple a5 contains some
0:12:38sort of computing core like we could
0:12:41probably say that's true but at this
0:12:42point I think the last time I checked
0:12:44the Wikipedia page was saying it was in
0:12:46a nine but all these things you know
0:12:48they have the little footnotes on
0:12:49Wikipedia saying where they're cited
0:12:50from they would all cite articles of
0:12:52just people guessing like we were on the
0:12:54last show so I don't see how that's
0:12:55quite a citation but finally is we don't
0:12:57know I apologize for any anything that I
0:13:00may have done
0:13:02to foster this crazy provided
0:13:05speculation on the internet because
0:13:07agents like a game of telephone and
0:13:09eventually you get far enough away from
0:13:11whatever the original source was which I
0:13:13don't think was us but whoever it was
0:13:15eventually the fifth person to report it
0:13:17reports it is fact as if someone knows
0:13:18something or just flat-out states it as
0:13:21if it's you know something that that's
0:13:23true right and then people get angry if
0:13:26the chatroom is saying that is my fault
0:13:28I contend that someone else this it
0:13:30wasn't even my theory to begin with
0:13:31someone else must have I think this is
0:13:33something that people would come up with
0:13:34on their own simply because they say if
0:13:37it's in a nine core how can they be
0:13:38getting ten hours a battery life out of
0:13:39it and then it's not um so I think I
0:13:46said all we had to say for the iPad 2 DM
0:13:49and we'll both have them next week so we
0:13:51can talk more about them but I think
0:13:52that's been covered well in other places
0:13:54the other thing we talked about last
0:13:56week is the the Apple strategy tax this
0:13:59had even more feedback than the iPad 2
0:14:02stuff thankfully because I think it's a
0:14:03lot more media and it was a lot more
0:14:05thoughtful and interesting feedback from
0:14:07a lot of people most of the feedback
0:14:08that I saw said you got it wrong I would
0:14:14say it's tough to when you get feedback
0:14:16at any issue that's like controversial
0:14:18like this or where you're saying
0:14:19something bad or something good about
0:14:20Apple it tends to pull out the people
0:14:23who either are big Apple fans and love
0:14:25everything that Apple does and you say
0:14:26anything that sounds remotely heartful
0:14:27they yell at you or you get the people
0:14:29who just hate Apple with a passion
0:14:30anytime you say anything remotely bad
0:14:32they come out so right on yeah I hate
0:14:33Apple Apple killed my dog
0:14:36so I got both of those types of emails
0:14:37but I think they were in the minority it
0:14:39wasn't that an inflammatory of an issue
0:14:41mostly what I got were things in the
0:14:43middle which were other people being
0:14:44thoughtful about it and bringing up you
0:14:45know interesting points and I was glad
0:14:47to see that so the one point that I
0:14:51think I really should have talked about
0:14:53both in the article and the podcast that
0:14:54didn't get to and it was just because
0:14:56it's kind of like sometimes I assumed
0:14:59too many things like whatever I'm
0:15:01thinking in my head they assume everyone
0:15:03else is starting from that same premise
0:15:04so one thing that I didn't talk about
0:15:06about Apple which I think everybody
0:15:07knows but it would have been a good time
0:15:08to bring it up was the reasons Apple is
0:15:11like this why does Apple enter these
0:15:13businesses why does Apple do what it
0:15:15does
0:15:16why does Apple make iLife why do they
0:15:18why did why did it make Safari why don't
0:15:20they use flash you know why do they
0:15:23start a bookstore why do they do all the
0:15:24stuff and it's rooted in some extremely
0:15:28logical thinking and basically Apple has
0:15:30in the past gotten screwed over when
0:15:34they've relied on other companies to do
0:15:36things for them and that goes way way
0:15:38way way way back in almost every
0:15:39possible important point in Apple's
0:15:42history you can find this phenomenon
0:15:43going on there you know all the way back
0:15:46to I think I wrote something years and
0:15:48years ago about at the Apple Adobe
0:15:51relationship and how Apple really wanted
0:15:52Adobe and Microsoft and others to be on
0:15:54board with them to the change to this
0:15:56new Rhapsody operating system with the
0:15:57new next drive api's and those guys said
0:16:00yeah no thanks and that was sort of when
0:16:03when Apple's power was was at its lowest
0:16:05they really just didn't have any clout
0:16:07no one everyone thought they were going
0:16:09out of business no one want to have
0:16:10anything to do with them
0:16:12and so they just didn't have the pull to
0:16:14talk to these other big companies and
0:16:16say please we'd really like to make a
0:16:17new operating system with an all new API
0:16:18will you please rewrite your all your
0:16:20apps we rewrite office we rewrite
0:16:21Photoshop and they said no and so that's
0:16:24why I have to do the carbon thing with
0:16:25Mac os10 and all that stuff but you know
0:16:29all the way up the line you can think of
0:16:30all they relied on Microsoft to create
0:16:33their web browser side Internet Explorer
0:16:34but that kind of stagnated relying added
0:16:38Adobe to have a Photoshop they basically
0:16:40relied on you know relying on other
0:16:42companies to make great applications for
0:16:43this this iMac that they made you know
0:16:45or you know think about relying on other
0:16:48companies to make applications for
0:16:49digital music players at a certain point
0:16:50Apple said we have to show these people
0:16:52what what we want to happen no one else
0:16:54is going to make the iLife suite for us
0:16:56no one else is going to make the
0:16:57applications that are going to sell our
0:16:59hardware so we're going to do it
0:17:00ourselves and show everybody how it's
0:17:02done so they made the they made itunes
0:17:04they made the iTunes Music Store
0:17:06you know they made iLife and said yeah
0:17:09this these great computers we have with
0:17:10all these features you should make out
0:17:11applications like this is what sells
0:17:13them and so they made that entire suite
0:17:14of stuff I think even started to
0:17:16encroach on Microsoft's territory with
0:17:18making you know the iWork suite and
0:17:20numbers and stuff like that just at this
0:17:22point Apple really believes that if you
0:17:25want something done right do it yourself
0:17:26yeah and you see you see that everywhere
0:17:29so this is what's motivating Apple to do
0:17:33all these things why does Apple need to
0:17:34make a bookstore because they don't want
0:17:36to rely on Amazon to be their bookstore
0:17:38because every time they rely on somebody
0:17:39else that other party lets them down
0:17:41lets them down either by not paying as
0:17:43much attention to the to Apple's
0:17:44platform as Apple thinks it should or by
0:17:47making a cruddy product or just by you
0:17:49know letting their products stagnate and
0:17:51not and just not giving Apple platform
0:17:54all they do that they think it deserves
0:17:56so they don't even want to get in that
0:17:58situation it's the same thing with flash
0:17:59they want they don't want people writing
0:18:02flash applications and that becoming
0:18:04like the platform that they're that is
0:18:06running on all their iPhones and stuff
0:18:07because what if Adobe loses interest and
0:18:09said no really Adobe's make a strategic
0:18:11partnership with Google or with
0:18:13Microsoft or something and yeah the the
0:18:15flash runtime for iOS is going to kind
0:18:17of be left behind and we're not really
0:18:19interested in updating that I think
0:18:20Apple feels like that already happened
0:18:21on the Mac because flash in the Mac for
0:18:23years and years was much worse than
0:18:24flash on Windows in terms of performance
0:18:26this still is yeah and and what could
0:18:29Apple do please Dobby we really like it
0:18:31if you know we don't we don't like it
0:18:33when flash is better in windows makes
0:18:34Mac's feel slow it's draining the
0:18:36batteries down in our lap can you please
0:18:38and did you know Apple doesn't have
0:18:39control they can do is beg and Apple
0:18:41does not want to be in that position and
0:18:42the Apple today is way way way more
0:18:44powerful than they used to be but
0:18:45they're still coming from that place
0:18:46they still have that sort of corporate
0:18:49baggage of thinking if we rely on anyone
0:18:53else we will be let down so we're going
0:18:56to do everything ourselves and so that's
0:18:57why even though the Kindle is is on iOS
0:19:00and is a bookstore Apple say like no
0:19:01we're going to do our own because we
0:19:03think we can make a better book reader
0:19:05and we don't want to rely on those guys
0:19:07and that's I think that's an important
0:19:10if people aren't familiar with that
0:19:11whole psychological factor of the Apple
0:19:16s corporate person it may not make much
0:19:19sense as to why Apple does all the
0:19:20things that it does but that that goes a
0:19:23long way towards explaining why Apple
0:19:24starts into these businesses we'll just
0:19:28remember back before Apple had its own
0:19:30successful web browser for example yeah
0:19:35they didn't have control of something
0:19:38that was so important to their business
0:19:41and the thing about it is that like
0:19:43Internet Explorer I five for Mac was a
0:19:45great web browser it had better CSS
0:19:47support than than any browser on any
0:19:49other platform it's a lot of the reason
0:19:50why web designers flock to the Mac event
0:19:52and so you think oh isn't Apple happy
0:19:56they've got like the most awesome web
0:19:57browser and it's awesome and the things
0:19:58that Apple likes like it makes things
0:20:00look nicer CSS makes fonts look nice
0:20:01it's great you know Apple should be
0:20:03happy no matter how good things are
0:20:05Apple always is of the mind that yeah
0:20:08things are good now like the Kindle app
0:20:10is great now and Amazon is putting all
0:20:12this money into its iOS stuff now but
0:20:14what happens next year the year after
0:20:16that the year after that and true to
0:20:18form Internet Explorer for the Mac kind
0:20:21of started to stagnate and the Mac OS 10
0:20:23version was this ugly Carbon port and it
0:20:25was kind of gross and Firefox was now
0:20:27just getting off the ground it was not
0:20:29really Apple style and so how can you
0:20:31have a modern platform that doesn't have
0:20:32a web browser it's up to your standards
0:20:34these oh this is just another another
0:20:35time that Apple is learning the lesson
0:20:37of you know let's not let other people
0:20:39do is we have to do it ourselves right
0:20:40it's all about controlling your own
0:20:41destiny in a lot of ways yeah now now I
0:20:43still believe everything that I said
0:20:45last time about the Apple strategy tax
0:20:46this this these all these assumptions
0:20:48are in my mind when I was writing it I
0:20:49just should've expressed them better
0:20:50because a lot of people would give
0:20:52feedback and say this is why this is why
0:20:57you're wrong Apple is doing all this
0:20:59stuff it's not painting itself into a
0:21:01corner it has to do this because look
0:21:02what happened last time and I would say
0:21:06that there has to be a limit like you
0:21:09have to know you the situation they're
0:21:11in now is not the situation they were in
0:21:12before and you can't you can't do
0:21:14everything yourself
0:21:15you can't think that everyone is always
0:21:17going to let you down the nature of a
0:21:18platform is that you're building
0:21:19something that other people can build on
0:21:21top of you know everybody needs
0:21:24third-party developers and you can't
0:21:26just say well no one else can do with
0:21:28this as well as we can so if there's any
0:21:30remotely significant business we're
0:21:31going to do it all ourselves and I think
0:21:35that that's why the strategy tax stuff
0:21:38is still valid that they're overstepping
0:21:40that their neuroses about being let down
0:21:42by other partners is causing them to
0:21:46overreach and to just go a step too far
0:21:48on the strategy tax stuff and
0:21:54you feel better yeah I think so I think
0:21:57I actually have some more on this really
0:21:59but full before you do we'd like to
0:22:00thank FreshBooks comm for sponsoring
0:22:02today's episode you know I started 5x5
0:22:05and and I was thrilled to do that but
0:22:07the part of it and this is that I do not
0:22:10enjoy spending time on the
0:22:11administrative stuff this is just I
0:22:13don't especially things like invoicing
0:22:15so this is where fresh books comes in
0:22:17this is an easy-to-use online invoicing
0:22:18service it will save you a lot of time
0:22:20it will get you paid faster and it will
0:22:22make you look professional because it
0:22:24really looks great it's much better than
0:22:25you know coming up with your own thing
0:22:27in you know pages or word or whatever
0:22:29and like you know sending that that
0:22:31looks like garbage this is the real deal
0:22:33and getting started is completely free
0:22:35go to fresh books calm and you sign up
0:22:37for the free account and here's
0:22:39something very cool they're doing just
0:22:40for hypercritical
0:22:41listeners they're going to give away a
0:22:43birthday cake every day to somebody who
0:22:45signs up from the show so all you need
0:22:48to do for chance to win the birthday
0:22:49cake it does not need to be your
0:22:50birthday I've cleared this with them you
0:22:53just show up and now you enter in
0:22:55hypercritical when they ask the question
0:22:57of how you heard about us and and you
0:22:59could win one so do that at fresh books
0:23:01calm when you sign up that's it you need
0:23:05to invoice anybody though jaunty I do
0:23:07need to you know what I use for
0:23:08invoicing people I should use an actual
0:23:11professional service where I actually
0:23:12use is the invoice template in pages
0:23:15yeah that's what I'm saying that that's
0:23:17in there but how do you keep track of
0:23:19that how do you know if they on how do
0:23:20you the official follow through it's a
0:23:22big man I mean obviously it's not as a
0:23:24big problem for me because this is not
0:23:25like you know what there's not my
0:23:27regular gig and I do so few invoices a
0:23:29year but if I had to do more than one or
0:23:31two of these a month I would shoot
0:23:32myself do it that way it's no good
0:23:34well now you can you like birthday cake
0:23:36you here's what you do you go sign up
0:23:38and then you you bring home a cake you
0:23:40tell your kids it's their birthday and
0:23:41they're like that it's not my birthday
0:23:43like it's your birthday when I say it's
0:23:45your birthday eat some cake some one of
0:23:47those things where you can't win if
0:23:48you're an employee of the now you can
0:23:51own this just sign up yeah yeah I feel
0:23:54like that's kind of gauche that's why do
0:23:55I enter in any Ars Technica contest the
0:23:57cake is a lie anyway
0:23:58exactly all right a little portal joke
0:24:02there Apple strategy texts oh god I have
0:24:06somebody still have more on this
0:24:08yeah I do I try I try to get through
0:24:10quickly um so one of the other things
0:24:13that people brought up which I hadn't
0:24:15thought up which is a very good point as
0:24:17to what's the particular motivation in
0:24:20the case of the iBookstore which which i
0:24:22think is an overreach what would make it
0:24:24Apple overreach that way besides the
0:24:26whole we have to do it ourselves because
0:24:27what if Amazon never forsakes us and
0:24:30that's the whole I into a quick sidebar
0:24:35so people love to personify Apple in the
0:24:38form of Steve Jobs as in life as in like
0:24:40you know the corporate person is this
0:24:41actual physical person and they're the
0:24:43one in the same and whatever whim he has
0:24:45if he likes the color blue Apple will
0:24:47change all the buildings to blue because
0:24:48he is Apple and Apple is him and we know
0:24:51where that comes from the some truth to
0:24:53it but it's also kind of ridiculous at a
0:24:54certain point but that's how people
0:24:55think about it I think it's a bad move
0:24:57to think about it like that but it's
0:25:00shorthand for a lot of people and so the
0:25:01shorthand one person gave me your
0:25:03feedback is that Steve Jobs just had to
0:25:06be pissed about the Amazon mp3 store
0:25:09mostly because the record labels used
0:25:13the existence of Amazon as a viable
0:25:15music competitor to gain leverage over
0:25:17Apple because they were afraid that
0:25:19they'd given Apple too much power as the
0:25:20distributor of digital music having
0:25:22whatever was 70% of the digital music
0:25:24distribution market share and they may
0:25:26sell amazon amaz that's a big company
0:25:28they sell lots of stuff they're great at
0:25:30selling things they're a big name and
0:25:31they want to do a music store we need to
0:25:33go and talk to them because we need some
0:25:35sort of leverage against Apple and for a
0:25:37while I remember the ammos mp3 store had
0:25:39better prices then than the Apple store
0:25:42do you remember that yeah and that was
0:25:44basically the music store is giving
0:25:46Apple in the personified form of Steve
0:25:49Jobs two fingers yeah yeah you thought
0:25:51you had the power well we're gonna you
0:25:52know we're gonna take it back or we're
0:25:54gonna have a competitor better deal
0:25:55because we like to play you two off of
0:25:56each other so it's a good business move
0:25:58from the record labels point of view but
0:26:00Jobs had to be pissed man
0:26:01that I bet Amazon was you know I don't
0:26:05know like it's silly to be angry about
0:26:08this because it's just business and how
0:26:10could he be how could you be you know
0:26:12he's an adult he's a business man how
0:26:14could he be really be angry but every
0:26:15cartoonish caricature of Steve Jobs that
0:26:18you see on television or in people
0:26:19telling stories makes you think that
0:26:21he's the type of person
0:26:21that would be all pissy about this well
0:26:23how dare they start a music store don't
0:26:25they know that we you know our music
0:26:26store is better boy I hate them no I
0:26:28don't think he's really like that but
0:26:30this this is the impression that I get
0:26:33from a lot of people who tell me about
0:26:35this boy boy jobs and now I hold as a
0:26:38group that he holds a grudge now Jobs is
0:26:39pissed in Amazon so not only did would
0:26:42Apple not want to rely on Amazon but you
0:26:46know what F Amazon they they took they
0:26:50hurt us in the music negotiations by
0:26:52daring to have a music store so we're
0:26:54gonna do mean things to them men at
0:26:56pupal I don't buy this theory because I
0:26:59think it's silly and childish and silly
0:27:01and childishness jobs may have been in
0:27:02his youth that I feel like he has moved
0:27:05way past that by now but behind all that
0:27:09is the kernel of truth that business
0:27:11relationship wise Amazon finds itself at
0:27:13odds with Apple in at least this one
0:27:15very recent area and it could have moat
0:27:18added to the motivation of saying why
0:27:20should we have a book store when Amazon
0:27:22is so greater and these other things are
0:27:23so great why should we enter that arena
0:27:24there's a little tiny prick you know in
0:27:27the back of your head even though it's
0:27:28not boys to say well they did kind of
0:27:30enter our business when they did that
0:27:32music store thing so I don't feel so bad
0:27:33or it's kind of like this straw maybe
0:27:35that broke the camel's back there it
0:27:37could just even be subconscious could be
0:27:39something they just never even bring up
0:27:40or someone brings up at the end of the
0:27:41meeting and they all laugh about but
0:27:42because like it's not of course that's
0:27:44not the real reason we're doing it you
0:27:45know we had the real meeting about the
0:27:47reasons we're going to do it but you
0:27:48know I thought it was a good point Aaron
0:27:50Pressman brought that up to me another
0:27:53point this is a Rory Berger synthesis
0:27:56was the whole premise that winning is
0:28:01only defined by maximum market share and
0:28:04that was that was definitely a premise
0:28:05of what I was talking about the strategy
0:28:08tacks in that well how can the the
0:28:10iBookstore guy do his job because isn't
0:28:11his job to be the most successful store
0:28:14and success is to find as having the
0:28:15biggest market share hmm
0:28:16and he said well you know Apple Apple
0:28:19has low market share and lots of stuff
0:28:20they just want to have the most profit I
0:28:22I'm not a fan of this theory I think
0:28:25that market share isn't everything and
0:28:27then you can't you know you can't buy a
0:28:28house with market share you want profit
0:28:30you want money but I think Apple wants
0:28:31both I think they want the big fat
0:28:33margins they want the most profit and
0:28:35they all
0:28:35I want to have the most market share
0:28:37because if you don't have those volumes
0:28:38no matter how much profit you're making
0:28:41although you know that the little corner
0:28:43of the market you have without the
0:28:45volumes you lose lots of things you got
0:28:46to have the volume to get to get the
0:28:48good deals to have the power negotiation
0:28:50is to get the good parts prices is on
0:28:52hardware and stuff but even on software
0:28:54on stores to have the leverage against
0:28:56the the publishers you need to have the
0:28:58volume so I can't imagine a scenario in
0:29:01which a big part of that I bookstore
0:29:05guys job is to just to get market share
0:29:07because you just need to have volume you
0:29:09doesn't mean you need to have ninety
0:29:10percent and just like crush everybody
0:29:12else or a hundred percent but if that
0:29:14guy said well we're making tons of
0:29:16profit you know but we only have ten
0:29:18percent market share but the boy we have
0:29:19the most lucrative ten percent I think
0:29:21his bosses would say that's good and all
0:29:23but we really have no negotiating power
0:29:26against the the publishers if we're only
0:29:28ten percent of the market so you need to
0:29:29like step up your game so that's my take
0:29:32on that one more someone brought up yeah
0:29:36this is the last one I think I'll skip
0:29:38over what we have for the rest of the
0:29:39follow up because I have other follow-up
0:29:40we can do it too one more Alex Kay
0:29:44brought this up a past example of a
0:29:47possible strategy tax conflict of
0:29:49interest that that hurt consumers and
0:29:51that would be the lack of blu-ray
0:29:53support on Macs
0:29:55basically saying that the theory there
0:29:57is that Apple didn't want to put blu-ray
0:29:58drives in its max because it didn't want
0:30:00to hurt its digital you know
0:30:02distribution of movies and stuff yeah
0:30:06what do you think about that I don't
0:30:08know if I buy it entirely because it
0:30:10it's a little bit mixing two things
0:30:12there because you could say well they
0:30:13did that big zit in one they wanted
0:30:15people to buy stuff from the iTunes
0:30:16store buy your video from us don't buy
0:30:18blu-ray discs because we don't sell
0:30:20blu-ray discs but on the other hand it's
0:30:22also kind of part of just apples vision
0:30:24of the future the reason we all like
0:30:25apples that they look ahead and see how
0:30:27things should be in the future and they
0:30:29just make that happen as soon you know
0:30:31sooner rather than later
0:30:32and by not putting blu-ray in there they
0:30:33were signaling the digital distribution
0:30:35is the future and whether you buy from
0:30:36us or not we're not doing this out of
0:30:38selfish you know reasons it's mostly
0:30:40just because we think in the future disk
0:30:42putting bits on discs is silly and dumb
0:30:44and it we should make we should hasten
0:30:47its demise as much as possible and I'm
0:30:49fine to say that I don't think first of
0:30:51all I don't think this move actually
0:30:52helped Apple sell more videos on the
0:30:55iTunes Store because if people wanted
0:30:56discs they were going to get discs even
0:30:58if their max wouldn't play them I think
0:30:59that's such a small market of people
0:31:00playing movies on their on their max it
0:31:03hurt apple a little bit in the
0:31:04professional media production market
0:31:06where they wanted blu-ray because they'd
0:31:07have to produce them as part of their
0:31:09work and that max couldn't understand
0:31:10them so they had to buy external drives
0:31:12and stuff but I'm inclined to say that
0:31:15it is not an example of strategy shacks
0:31:17and is more of an example of like Apple
0:31:19ditching the USB ports hmm it's pretty
0:31:22much like that where they said look the
0:31:23future is going to be USB let's forget
0:31:25about all these other interfaces let's
0:31:26drop them from machine to force everyone
0:31:28to move along and that's what they were
0:31:29doing with the lack of blu-ray pay no
0:31:31attention to the blu-ray yeah and also
0:31:34on our already to the next step
0:31:36just ignore we want to want to move the
0:31:37ball down the field there's this I'll go
0:31:39along with that yeah ah that's the best
0:31:43reason I've heard so far we have three
0:31:46more items to follow up and I'll just
0:31:47tell you that the names then we'll skip
0:31:48them okay hey you love the teases the
0:31:51iPhone 5 and antenna design will say
0:31:54that for next week oh that's a good one
0:31:56the MacBook Pro which I'll just do is
0:31:59when I was takes two seconds and I quote
0:32:00pros apparently can be can have 16
0:32:03gigabytes of RAM in there if you put in
0:32:05SuperDuper expensive 8 gigabyte DIMMs
0:32:07right and what will - a gigabyte DIMMs
0:32:10run you apparently about 1600 bucks so
0:32:13the limitation on new sell CPU is
0:32:15apparently that just has two memory
0:32:16channels rings Apple could not add more
0:32:18DIMM slots even if there was room this
0:32:20is my understanding but and you can get
0:32:2316 gigs but you pay through the nose for
0:32:24it so I'm sure someone that's out there
0:32:26needs those 16 gigs and it's good to
0:32:28know that it's possible if you're
0:32:29willing to pay through the nose ah and I
0:32:32got one more but it's too minor so we'll
0:32:33skip it entirely
0:32:34good good riddance today I say do we
0:32:38have any time for the actual show today
0:32:40I think we do why I only got less than
0:32:4230 minutes on this tonight yeah 35 yeah
0:32:45all right
0:32:47no I life is an island and the subtitle
0:32:51what was the subtype I lost the subtitle
0:32:53I'll find it in a second you can edit
0:32:57out this pause no I like it it's very
0:32:59you know it's real shows
0:33:02shows that you're not the you know and
0:33:05all my people think you are I had all my
0:33:07webpages up but then I closed them and
0:33:08discussed when you relate I can reopen
0:33:11your ID all right
0:33:12no I life is an island apples ongoing
0:33:15failure to recognize how its best
0:33:17customers actually use its products
0:33:18mm-hmm just reading that if you were one
0:33:22of the people who shares my complaints
0:33:25you may already know like everything
0:33:26that I'm about to say but if you don't
0:33:28share my complaints that sounds you
0:33:30don't know what I'm going to talk about
0:33:30this doesn't sound like it makes sense
0:33:35so I think this is the way into this
0:33:37topic the way in is to think about how
0:33:40Apple Pictures people using its products
0:33:42and you can go pick any error in Apple's
0:33:45history after Jobs is returned to say
0:33:46like what what do they expect people to
0:33:48do so sort of at the dawning of the new
0:33:52fancier Mac's or the IMAX and basically
0:33:54and the iLife suite in particular is
0:33:56this my impression of how they pictured
0:33:58it and how they would show it in the ads
0:33:59is you your family or whoever go into an
0:34:02Apple store you buy a Mac you get the
0:34:04iLife suite bring it home and you take
0:34:06pictures of your kids you take movies
0:34:08your kids you make music whatever every
0:34:12time you use some device your iPod or
0:34:14your iPhone or your digital camera or
0:34:17your camcorder wherever you hook it up
0:34:18to your Mac it imports the stuff into
0:34:20their great applications it organizes
0:34:22your stuff lets you share them with
0:34:23Grandma lets you video chat with people
0:34:25you know you bring all your stuff
0:34:27together and that's how you integrate
0:34:29Apple's products into your life and they
0:34:31make your life better because now you've
0:34:32got this great place to manage all your
0:34:34memories and all your media and to
0:34:36create things and to do interesting
0:34:37things with iMovie and to share it with
0:34:39everybody over the internet using all
0:34:41Apple software all Apple hardware that
0:34:44seems to be what they want and expect to
0:34:47happen and way back when that was that
0:34:49seem valid especially like in like
0:34:511998-99 when the iMac first came out
0:34:53it's like yeah I'm going to buy this
0:34:54computer it'll be a family computer this
0:34:55is what we'll do with it but what
0:34:57actually happens and especially among
0:34:59the crazy Apple nerds is that they
0:35:01brought home that Mac even if they
0:35:03weren't crazy Apple learns they become
0:35:04crazy app learns they bring home the Mac
0:35:06like oh this is great you know I'm doing
0:35:07things I've never done before making
0:35:08movies I'm cutting things together and
0:35:10use digital media this is on master of
0:35:12the universe I love computers and what
0:35:15is that you know then the mom wants a
0:35:17Mac or then the dad wants one or then
0:35:18the kid wants one or something I said
0:35:20alright well yeah but I love next I have
0:35:22these laptops let's get one of those
0:35:23looks kind of like a toilet seat but
0:35:24whatever we'll get it for you you know
0:35:25and then you can have this in your room
0:35:27and I can have that there and then you
0:35:29know I want to use a separate computer
0:35:30for Bill ping so you know so these these
0:35:32are apples best customers
0:35:33people who just love the products and
0:35:35they get one and they realize how
0:35:37wonderful it is and they want more and
0:35:38so you know every member of the family
0:35:40has one now that may sound crazy even
0:35:42you know in the late 90s or certainly in
0:35:45the 80s that that every member of your
0:35:46family would have a computer that
0:35:47there'd be a husband computer wife
0:35:49computer each kid has a computer that's
0:35:51just Fantasyland you know when we were
0:35:53but and a little bit of apples mindset
0:35:56you know in all their ads was like no
0:35:58there'll be one computer in your house
0:35:59and all gather round and we'll do stuff
0:36:00on and you'll take turns and stuff once
0:36:02everybody has a computer though apples
0:36:05model starts to break down really badly
0:36:07and the best example I think the most
0:36:09common one is that if you're a family
0:36:11and you have to max maybe you just
0:36:14bought a new one and there's like the
0:36:15old one is still floating around but you
0:36:16will eventually end up with two backs
0:36:18you don't even have to be Apple's best
0:36:19customer you just you're just an apple
0:36:20customer eventually you will have to max
0:36:23but you still just have one family and
0:36:26when you go and take pictures on
0:36:27vacation or something you have to
0:36:29connect your camera back to a computer
0:36:31to put those pictures on and you're not
0:36:33going to connect this to computers and
0:36:34put the pictures in both places you just
0:36:37want to do it once but then then you've
0:36:39got what you basically done is
0:36:40designated one computer in your house as
0:36:41the iPhoto computer or the aperture
0:36:44computer or whatever you know you're
0:36:45probably not using aperture but that's
0:36:47the picture computer so what happens
0:36:49when you when someone comes home from
0:36:51taking the kids out on a trip and you
0:36:52want to take the pictures off the camera
0:36:54and organize them but someone else is
0:36:55using the quote-unquote picture computer
0:36:57you can't use I'm doing something on
0:37:00paying bills or I'm writing a paper or
0:37:02whatever you'll just have to wait it's
0:37:04like well you've got to max there but
0:37:07someone is hogging the iPhoto computer
0:37:08and and ditto for every other thing I'm
0:37:10syncing iPods is another example you
0:37:13know you can only this was from way way
0:37:14back you know they said well to combat
0:37:16piracy you can only connect your iPod to
0:37:19one computer and that's like it's
0:37:20computer I'm we did that so that you
0:37:22won't go over your friends house with
0:37:23your five monstrous five gig iPod I'll
0:37:26get into there too right
0:37:28and give them all your music illegally
0:37:29yeah you don't want to that don't steal
0:37:31music guys so they said that what we're
0:37:33going to do your iPod is home up to one
0:37:34computer and what that means basically
0:37:37is that if there's some new song it
0:37:38comes out you want to quickly go onto
0:37:40iTunes and buy it because you're a great
0:37:41Apple customer and you're just the
0:37:42single comes out you want to buy it for
0:37:43$0.99 and someone is using the computer
0:37:46the iTunes computer the computer that
0:37:48your iPod is synced with you have to
0:37:49wait doesn't matter that you have four
0:37:51Macs in your house it you've now tied
0:37:54specific functions to specific Macs and
0:37:56this is what I mean by no iLife is an
0:37:58island realistically families exist and
0:38:01families have many pretty people who
0:38:03produce content and many people who want
0:38:05to manage it even if it's just husband
0:38:06and wife and they wanted you know one
0:38:08the husband wants to organize vacation
0:38:10photos but the wife wants to you know
0:38:11browse the web or do something else you
0:38:13have the shuffle machine so that okay
0:38:15well if you want to do photo
0:38:16organization you have to do it over here
0:38:17right and when when this happened I'm
0:38:20like okay well it's 1998 it's 2000 2001
0:38:23Apple you know still getting used to the
0:38:25idea that they're going to be selling
0:38:26lots of Macs into homes or that this
0:38:28this phenomenon is gonna happen but
0:38:29surely they'll eventually realize how
0:38:31real people use their products surely
0:38:33they'll eventually have some sort of
0:38:34solution for dealing with this and the
0:38:37best they came up with and how many
0:38:38years it's been almost 10 years it has
0:38:40been to make content viewable from other
0:38:43Mac so you know my wife can see the
0:38:46pictures from the iPhoto computer on her
0:38:48Mac but she can't edit them she can't
0:38:50organize them and yeah she can drag them
0:38:52over to copy them but that takes forever
0:38:54and now you got your pictures in two
0:38:56places and you're trying to you know
0:38:57there's no good family-friendly solution
0:39:00to doing this and it's one of those
0:39:03ridiculous issues where Apple is not
0:39:07serving the customers that just want to
0:39:09give it money hand or if it's like we
0:39:10want to buy Macs we want to buy I pause
0:39:12we want to buy everything we want to we
0:39:13want to have a whole house full of your
0:39:15stuff we just want it to work together
0:39:17and you know it still hasn't come and I
0:39:20don't see it anywhere on horizon but
0:39:22every time I do anything with iLife or
0:39:24anything having to do with media my
0:39:25computer it burns me that this mindset
0:39:27of one computer one device still
0:39:29permeates their entire product line the
0:39:32iPods in particular burn because it's
0:39:33not even DRM on the music anymore and
0:39:35yet if you plug your iPod into another
0:39:36computer you can't buy something in that
0:39:38computer and stick it on your iPod
0:39:39because that would be crazy
0:39:41yeah it really it I would much rather
0:39:44have it be an account level thing for
0:39:48the sinking when it comes to the sinking
0:39:51anywhere une Mac you can go on when you
0:39:53sign into your account at a little work
0:39:55with that because right now it's like
0:39:57it's it's like this like we've got you
0:39:59know I've talked about and we have an
0:40:01iPad that's sort of like the family iPad
0:40:03that my wife my little kid will use and
0:40:05really I'm the one that gets all the
0:40:07apps and sets everything up
0:40:09so my wife or my little boy they'll have
0:40:12to Excel well we want this app you know
0:40:14can you get this one and she even though
0:40:16she is you know a college graduate she
0:40:19can not buy an app because it sucked up
0:40:21to my machine you know what I'm saying
0:40:22it it's it's me I'm sorry
0:40:24step up still the apps are at least a
0:40:26step up because at least if you buy an
0:40:27app once now makes you resign yourself
0:40:30to the ridiculous thing of using a
0:40:31single Apple ID for all your devices
0:40:32used ads Apple ID in every single
0:40:34because my Apple ID is the one we use on
0:40:36all our devices then at least when I buy
0:40:38an app
0:40:38my wife put it on her iPod and it is
0:40:41kind of perverse that her iPod is logged
0:40:42into my Apple ID right that's a leap but
0:40:45that's that's still better than at least
0:40:47they're letting it be shared around but
0:40:49what would be the equivalent of the
0:40:50iLife Island scenario would be is that
0:40:52if I bought the app and that she'd have
0:40:54to buy it again a different account to
0:40:55get it on her iPod and she could never
0:40:56you know but what's annoying though is
0:40:58that is that most families this is this
0:41:01is such a common problem this is this is
0:41:03the frustrating way that it is for
0:41:05everybody this isn't this isn't an edge
0:41:07case usually you describe edge cases
0:41:09usually you know it started out as an
0:41:11edge case because who had all these
0:41:12Mac's but like neva tably if you aren't
0:41:14an apple customer vanished any stripe
0:41:16you will buy a new Mac and your old one
0:41:18you probably won't throw in the garbage
0:41:19it'll probably still be in the house in
0:41:21I like the fact they had the migration
0:41:24assistant that was a big problem area
0:41:26that they did address and I what I felt
0:41:27like was a reasonably timely manner in
0:41:28the migration system just keeps getting
0:41:30better and better to the point where I
0:41:31actually started using it which is was a
0:41:33big step for me because I was always a
0:41:35manually bring over your stuff I would
0:41:37like may and we put the prep files in
0:41:39place many wait I would tweak thing at
0:41:41individual file levels I knew where
0:41:42everything went and I finally decided to
0:41:45give the the migration assistant a try I
0:41:48think it was Snow Leopard was the first
0:41:49time I did or maybe was leopard and damn
0:41:52that thing doesn't just work right so
0:41:54that doesn't recognize
0:41:55scenario that your customers have they
0:41:56buy new Mac they don't they don't have
0:41:59the knowledge to to do what I used to do
0:42:01with manually drag files over you know I
0:42:03remember doing that back from the system
0:42:04six days just manually putting files
0:42:05over to create my new hard drive
0:42:08nobody does that you know regular people
0:42:10won't do that so they made this
0:42:11migration assistant they made it really
0:42:12easy use and it works so they recognized
0:42:15that need but well they didn't recognize
0:42:16is that you can't just you know tying
0:42:19iPhoto to a single computer is a
0:42:21non-starter even if you bring the whole
0:42:23library over and hey I got this new Mac
0:42:24and look there's my old photos that's
0:42:25great but now all your old photos was
0:42:27still on your old Mac and I got the
0:42:28photos in two places and I you've got
0:42:29the split-brain scenario where humans
0:42:32aren't good at keeping track of all that
0:42:34vacations in this computer that's what
0:42:35happens to people they end up with stuff
0:42:37on both computers so that's all here but
0:42:38that's over there but when I come home
0:42:40for the park I put the pictures of
0:42:41little Joey on this computer but you can
0:42:44copy them over the air then you lose my
0:42:45ratings but I cropped & rotated them
0:42:47over here too so make sure you get the
0:42:48copies but oh just a gigantic mess and
0:42:51syncing is really hard and Apple sucks
0:42:54at it that's all the show but I don't
0:42:56even think they have to sync I think
0:42:57they just need to I would be happy as a
0:42:59first step to just instead of making one
0:43:01computer the iLife computer or the
0:43:03iPhoto computer make it the iLife server
0:43:06and then at least you know have
0:43:08everything just on the one computer in
0:43:09the requirements now all that computers
0:43:10needs to be on someone else can be
0:43:12logged into it doing something else on
0:43:13it but just that computer needs to be on
0:43:14and then the other the other computers
0:43:16can can possibly painfully over the
0:43:19network at least be able to slowly
0:43:22manipulate things organize photos add
0:43:24ratings put keywords in you know
0:43:26whatever you're going to do do two
0:43:28places in our or the faces thing or what
0:43:31you know there's so much you can do so
0:43:32much metadata that you can provide that
0:43:35you want to be able to write when you're
0:43:36in that sort of I'm organizing my photos
0:43:38make a little album of it you know push
0:43:39the album up to the web I web is the
0:43:41same way iWeb is kind of a train wreck
0:43:43but it's the same type of deal we use
0:43:45iWeb for our family website just because
0:43:47we pay for dot Mac and we want something
0:43:48that's password protected for privacy
0:43:50and Iowa fits the bill but horrible
0:43:53horrible program but we have one
0:43:54computer that you can do iWeb from
0:43:56that's the iWeb computer and if you just
0:43:57want to put in a new little blog post
0:43:59you can't do it from any computer except
0:44:01for that computer and that particular
0:44:02count on that particular computer so
0:44:04it's a double whammy
0:44:05all these island type things are places
0:44:08where apple just doesn't get something
0:44:13that seems to be in Google's DNA the
0:44:14whole you know network computer sinking
0:44:17damn arid I'm that's also another show
0:44:20topic but this this is a minor
0:44:22manifestation of them not getting that
0:44:24and you know I didn't complain about it
0:44:27for years because I figured first the
0:44:29first thing you have to do is make good
0:44:30app that people want to use and then you
0:44:32know refine it and you know go through
0:44:34one two or three versions but I feel
0:44:35like I will do that like they made the
0:44:37iLife suite and they made it better and
0:44:38now it's pretty darn polished at some
0:44:40point you have to address this and I
0:44:41gave them many years before you know I
0:44:43cut them a lot of slack to say they've
0:44:45got more important things to do this is
0:44:47and you said this isn't an edge case but
0:44:49I thought you know this is kind of an
0:44:50edge case especially back in the
0:44:51beginning that you can't you know the
0:44:54Nerds can't go demanding their pet
0:44:56obscure feature in version one or even
0:44:58version 2 or version three but we're on
0:45:00you know the fourth and fifth revisions
0:45:02and some apps like iMovie have been
0:45:03totally rewritten at least once already
0:45:05it's time for them to do something about
0:45:07this what was now suggestin well now we
0:45:10can insert the usual fantasy scenario
0:45:12where we take the North Carolina
0:45:14datacenter once again we hook it up in
0:45:17there and we say well the North Carolina
0:45:18datacenter that will solve this problem
0:45:20because surely Apple is using that to
0:45:22insert whatever it is you want to Apple
0:45:23to do so in this case I won't sir
0:45:25well surely they're using that to make
0:45:26some sort of server-side cloud based
0:45:29synchronized iLife blob they're not
0:45:32actually doing that I would think but
0:45:35yeah they could do a server side
0:45:36component but that's just not in their
0:45:38DNA I think like I said I think a good
0:45:40first step would be make make some sort
0:45:44of iLife server type thing where it's
0:45:47part of the iLife suite you designate
0:45:48one computer is that you don't have to
0:45:50designate as a servic service ounds
0:45:51scary you can make it more like it's
0:45:53like home sharing but it's readwrite you
0:45:54know use some existing paradigm that
0:45:56people are comfortable with in terms of
0:45:57it just appears in your sidebar of your
0:45:59application you can see these other
0:46:00people's libraries or whatever the same
0:46:02way it works now but it's got to be
0:46:04faster because it's dog slow even over a
0:46:05wired Gigabit Ethernet and you know it's
0:46:09got to be it's got to be read/write so I
0:46:13don't care how they mask it and how they
0:46:15put it into the the application and
0:46:18whether they call it a server what
0:46:19they probably don't want to because it's
0:46:20too intimidating whether they just call
0:46:21it Home Sharing version to whatever they
0:46:23want to do marketing wise but we just
0:46:26need to get families out of this
0:46:28struggle of having a bunch of different
0:46:30islands in their house but bunch of
0:46:32different media spread all over the
0:46:33place and by the way while they're in
0:46:34there stop the ridiculous thing where
0:46:36you can only plug the iPod into one
0:46:37computer that drives me nuts like I was
0:46:40in the podcast on the way to and from
0:46:42work and sometimes the podcast will come
0:46:43out when I'm at work and I have my iPod
0:46:45with me and I'm a little stupid USB
0:46:47adapter because the shuffle doesn't have
0:46:48one and I would love to download that
0:46:52podcast on my work Mac plug in my Maya
0:46:56you know a little iPod shuffle put the
0:46:58podcast on it for the ride home but I
0:46:59can't because if I plug my shuffle into
0:47:00my computer at work my options are
0:47:02erased the whole thing or just listen to
0:47:04what's on and if you had an iPhone you'd
0:47:06be able to do that yeah I'm just saying
0:47:10like yeah the iPod what about an iPod
0:47:12Touch on an iPod touch you can do that
0:47:14too right you can download the podcast
0:47:16on the on the iPod touch so yes I was I
0:47:19use the shuffle for commuting just
0:47:20because it's small and you know I don't
0:47:22care if it gets dropped in the ground or
0:47:23whatever
0:47:24sure or Don but or more likely he get
0:47:26mugged and get mugged in the commute but
0:47:29but yeah that that burns me is that uh
0:47:33you know I am the quote-unquote owner of
0:47:35both computers I have the account it's
0:47:37the same Apple ID logged into both ones
0:47:38the music is not even a pay thing it's a
0:47:41free podcast you know on the web and yet
0:47:43I can't stick my ipod into this computer
0:47:45and put a podcast on it and go home
0:47:48without erasing the entire thing and
0:47:50that's just that's like a ridiculous
0:47:51legacy embarrass you think that'll
0:47:54change ever I think the more likely
0:47:59scenario is that the non-touch ipods
0:48:01will just go away yeah and and then you
0:48:04know a problem solve we don't have a
0:48:06limitation anymore because within iOS
0:48:08you could just download it right onto
0:48:09your thing you don't have that problem
0:48:10yeah that's depressing to me though this
0:48:12is a limitation they just can't be
0:48:14bothered to fix because that product
0:48:15line is like well it does what it does
0:48:17it's fading away let's concentrate on
0:48:19iOS I'll be a while we'll have to wait a
0:48:21while for that don't well speaking of
0:48:25speaking of waiting actually that's a
0:48:26good segue we'll do our second sponsor
0:48:29waiting is for chumps can you agree on
0:48:33that John
0:48:34sure so why why wait on on your images
0:48:37your videos JavaScript and CSS to
0:48:39download from traditional origin
0:48:41locations instead John you know you
0:48:42should use a see the end that's right I
0:48:46heard you say that Rackspace is
0:48:48partnered I was taking a drink well I
0:48:50heard I heard CDN like that CDN
0:48:54Rackspace is partnered with Akamai on
0:48:56their global CDN to make waiting forever
0:48:58for file download sitting in the past so
0:49:00if your web developer if you're a
0:49:01designer if you're a programmer and
0:49:04performance of your site actually
0:49:06matters to you you should check out
0:49:07Rackspace cloud files it's affordable
0:49:09and the Akamai CDN is bundled at no
0:49:12additional charge so you can stop
0:49:13waiting you can learn more about this at
0:49:15Rackspace cloud comm and visit visit the
0:49:19site and take a look around and try it
0:49:22out that's it stop waiting you know CD
0:49:29ends I'm always annoyed when people
0:49:32don't you see the ends now aren't you
0:49:33kind of annoyed if you go to a website
0:49:34that you feel like is a big website and
0:49:36you realize that not using a CDN well it
0:49:38doesn't make sense it doesn't make sense
0:49:40because they're setting themselves up to
0:49:41for failure it's not like it spends if
0:49:44it's 2011 it did I sleep it's cheaper
0:49:47but that's why use a CDN because if you
0:49:49have to pay for your own bandwidth and
0:49:50you had even remotely popular site it's
0:49:52ridiculously expensive it's cheaper to
0:49:54put the stuff on the CDN and put it near
0:49:55the edge closer to people but also the
0:49:57existence of CD ends is kind of like
0:49:59it's like a symptom of the of the
0:50:02internet like it's like a failure in the
0:50:04internet itself that CDNs are necessary
0:50:06and they are definitely necessary
0:50:07because they are and it's private
0:50:09businesses making money off Annie that's
0:50:11there which is it would be much better
0:50:13if these read-only files were closer to
0:50:15our customers and the internet by itself
0:50:18can't do that for you so businesses are
0:50:20built on the Internet to do that are
0:50:21called CD ends and they've just become
0:50:22just mandatory for like every business
0:50:25that wants to have anything to do with
0:50:26content and I guess it's a thriving
0:50:28ecosystem of lots of different companies
0:50:30competing and I guess we're seeing
0:50:31competition work but it seems almost
0:50:33like it's and I know you can't call it a
0:50:38flaw on the internet but it's it's
0:50:40almost like if you were building the
0:50:41Internet - or in Vegas they already
0:50:43built that Internet three or four or
0:50:44five you would say well what we've
0:50:47learned now
0:50:47is that there is this class of data that
0:50:50benefits from being closer to the
0:50:52customers and massively distributed so
0:50:54we need to build that into the network
0:50:55itself because it's such a common need
0:50:58and you know yeah just the idea that
0:51:01there are thousands of people
0:51:02downloading the same thing from servers
0:51:06that are not geographically close to
0:51:08them at all and it just it seems so old
0:51:10old-fashioned it yeah and that same
0:51:13data's gotta go twenty hops around the
0:51:15world to that person and then the guy in
0:51:17the house next to him does the same
0:51:18thing and he asked for the same data so
0:51:20all I back across the world and gets it
0:51:21CDN is a way to go so some dupe dooba I
0:51:25don't know how to say this guy Dobie W
0:51:28anyway one of the our friends the Nerds
0:51:31of the chatroom says that wouldn't it be
0:51:35cool I'm paraphrasing it wouldn't be
0:51:38cool if and when Apple does this this
0:51:40stuff in the cloud they would have to
0:51:42have a little Nass box that would sort
0:51:45of cash everything in your in your local
0:51:47on your on your land and people still
0:51:51say land yeah
0:51:53there's no no better word for really
0:51:55people still don't say when regular
0:51:57people don't only IT people do but
0:51:59people do still say land that would be a
0:52:02note product like a little thing all it
0:52:04does is just cache the stuff that you
0:52:06you frequently access well that's
0:52:09actually that's actually it's being in
0:52:10the North Carolina data center I've seen
0:52:12a couple stories floating around about
0:52:13this and I think that they're probably
0:52:14on the money because it I think this is
0:52:17coming uh the idea getting rid of
0:52:20another ridiculous limitation in apples
0:52:21sort of iTunes i life thing which is
0:52:23that if you bought a song from itunes
0:52:26and you've lost it because you
0:52:28accidentally deleted it or whatever
0:52:29Apple was like yeah too bad about that
0:52:31you want to buy it again and that's not
0:52:34true of applications yeah even though
0:52:36Apple you know I remember one night the
0:52:38App Store first came out were like well
0:52:39if I already bought this what should I
0:52:42do I mean it doesn't seem to recognize
0:52:44that I bought it before it just has a
0:52:45Buy button I don't I don't want to buy
0:52:46it again I just want it in the people
0:52:48like no no I just hit the Buy button
0:52:48it'll bring up a dialog that says oh it
0:52:50looks like you've already bought this
0:52:51would you like it for free and that
0:52:52still freaks people out to this day
0:52:54anyone new to iOS if you tell them well
0:52:56I went on this other thing and and even
0:52:58though I bought a ready can I have it
0:52:59all you can't just hit the Buy button
0:53:01you sure
0:53:01you sure I'm not buying again no you're
0:53:02not buying again trust me and they hit
0:53:04the button and they get a little
0:53:05friendly dialogue that says it looks
0:53:06like you already bought this again and
0:53:07they feel relief that's kind of a bad UI
0:53:09for the whole experience maybe is
0:53:11intentionally that way but it's much
0:53:13better than the itunes experience
0:53:15whereas if you lose your song tough luck
0:53:16now coming for someone who did a digital
0:53:21media store or way back in the year 2002
0:53:24in the midst of time I work for an
0:53:26e-book company that was one of the
0:53:28biggest benefits that we would sell to
0:53:29people said yet you buy this digital
0:53:31softness so what if I lose my file what
0:53:33if my hard drive gets corrupted website
0:53:34now don't worry we keep track of
0:53:35everything you bought at digital we have
0:53:37a record we say you bought this that and
0:53:38the other thing if you ever want to
0:53:40redownload your book just come to your
0:53:41bookshelf page big big selling point of
0:53:43the website go to your bookshelf you
0:53:45know you have ownership of these things
0:53:46redownload any book you've ever bought
0:53:48we keep track of everything forever and
0:53:50ever it's your bookshelf it's just like
0:53:52having a bookshelf at home these ebooks
0:53:53are real books you know you can make a
0:53:55collection of them and they say boy
0:53:56that's great I can redownload whatever I
0:53:58want they feel more comfortable about
0:53:59the experience of buying this digital
0:54:01media which is sort of you know
0:54:02ephemeral to them and they're afraid it
0:54:04might go away in a puff of smoke at any
0:54:05moment which is true
0:54:06listen to the back up show so the fact
0:54:11that Apple came out with a music star
0:54:12we're like well I remember I was hearing
0:54:14about the I can start like surely
0:54:15they'll do that same thing because like
0:54:16this the whole point of making a digital
0:54:18media store is you just want the other
0:54:20day why would they not do that why would
0:54:22I not do that now the reason they didn't
0:54:24do that as far as I've been able to
0:54:26glean is that not because Apple is
0:54:29stupid about digital media but because
0:54:31the people that were making a deal with
0:54:32the record labels had crazy notions
0:54:35about everything and one of their crazy
0:54:36notions was all right Apple will give
0:54:38you some music that you can try to do
0:54:40this crazy digital download thing with
0:54:42but but we're only going to let you in
0:54:44the contract let a customer download
0:54:46that song once so they pay you $0.99 you
0:54:49give a 60 cents or whatever and then you
0:54:51let them download that song one time you
0:54:52do not let them download it again
0:54:53because I heard for my grandson the
0:54:56downloading a thing more than one time
0:54:58means more than one person is getting
0:54:59him rent so one download per song and I
0:55:01believe according to all the vague
0:55:03smokey rumors that I've read that that
0:55:05was somewhere either was or still is
0:55:07somewhere in all their music contracts
0:55:08one download per purchase now you can
0:55:11bet Apple has been trying as hard as
0:55:13they possibly can with all their deals
0:55:15if this if it's even true that this was
0:55:16in their contract to say look guys this
0:55:18one download for song thing it's
0:55:19ridiculous
0:55:20we're selling more music than Walmart
0:55:23for you guys we have 70% of the market
0:55:25can we just get that Clause out of there
0:55:26because it's stupid and it just makes
0:55:28people pissed off on their hard drive
0:55:29dive and lose all their music and they
0:55:30come to us and they say you know oh I
0:55:32want my music backs and we have to go
0:55:34you know no backsies because look at the
0:55:36agreement that you clicked on it says if
0:55:37you lose your music tough lock and it
0:55:39does all say that and everything and
0:55:40sometimes they'll say okay well we'll
0:55:42give you I've heard some some people who
0:55:44have been successfully able to tell
0:55:47Apple that they would like some music
0:55:48they already purchased and Apple would
0:55:50like you know sort of give it to them
0:55:51hush-hush okay here you go and I've
0:55:53heard and I did this is I haven't heard
0:55:56this from an Apple person but I've heard
0:55:57this like out there that third hand yeah
0:56:01third hand that one there's like a one
0:56:04time we will give you everything you
0:56:06bought claws like once if you if you if
0:56:10you lose everything and I think this is
0:56:12set up for those cases of catastrophic
0:56:15failure I had a computer it was a some
0:56:18kind of Mac and it crashed I had a
0:56:20problem I don't really understand it but
0:56:22they gave me a new Drive and now all my
0:56:24music is gone and I hate you and they'll
0:56:26say don't hate us you can have it all
0:56:28back everything that you bought from us
0:56:31but only once customer service people
0:56:33want to have something in their back
0:56:34pocket yeah more service that you can
0:56:36pull out in the extreme cases where you
0:56:38can just really make the person happy
0:56:40now how they work that out with the with
0:56:41the labels and this mythical contract
0:56:43clause that may or may not exist I don't
0:56:44know but we both heard of that happening
0:56:46but the rumor going on now also tied to
0:56:49North Carolina data center as all rumor
0:56:51as all apple rumors must be it's like
0:56:54area 51 now the data so you gotta have
0:56:57something to that base you know is a big
0:56:59deal lots of money it's an actual
0:57:01physical building so you can think about
0:57:02it's like it's there man there's a
0:57:03building it's gotta be something in
0:57:05there aliens I don't know the thing is
0:57:08that they're going to say well what
0:57:10Apple is going to do now is not a
0:57:11subscription service like Rhapsody where
0:57:13you got unlimited music for a monthly
0:57:14fee or something like that but what
0:57:15they're going to do is finally say that
0:57:17anything you purchase to us applications
0:57:19music whatever
0:57:21we will now expose the fact that we have
0:57:25a record of that because obviously Apple
0:57:26does have a record of it and lets you
0:57:27redownload that from wherever you are so
0:57:29if you set up a new Mac and you say hey
0:57:30all that stuff that about me I can start
0:57:32put it on this Mac now it will go out to
0:57:34the magical Apple servers and say oh
0:57:35here's all the songs that you bought put
0:57:36them onto that Mac same you know
0:57:38authorization for the Apple ID and fair
0:57:41play and all that business or you know
0:57:43not fair play in the case of music
0:57:44without be around these days but for the
0:57:46movies and everything like that Apple
0:57:48you know the rules will all be the same
0:57:49it'll just simply be that they that your
0:57:52stuff has a server-side incarnation and
0:57:54that the rumors about this data center
0:57:57go all the way up to saying just oh now
0:57:59to let you read down your music to say
0:58:01everything is going to be on the search
0:58:03everything you just look there all your
0:58:05photos all your eye movies like
0:58:07everything uh the probabilities
0:58:08everything plans is that most of the
0:58:10world does not have you know FiOS
0:58:12connections like the privileged few
0:58:15so anything that requires you uploading
0:58:1775 gigabytes of video of your kid is
0:58:20probably untenable for people with a
0:58:22crappy cable modem that only does you
0:58:25know one megabit up or something
0:58:27but that's that's the far end of the
0:58:31rumor the closer ram which i think is
0:58:32much more reasonable as to say that
0:58:34whatever they're going to call this next
0:58:36iteration of itunes is going to have a
0:58:37server side component and at the very
0:58:39least it will let you start finally
0:58:40redownload enough to vol ready purchased
0:58:42I hope it's not more than that I hope
0:58:45they do give some sort of server side
0:58:46solution but I'm always wary when Apple
0:58:48delves into the server side realm
0:58:50because historically they have not
0:58:51there's not been their strengths or is
0:58:54the the euphemism that I heard in my
0:58:56youth was that their expertise lies
0:58:57elsewhere on this whole syncing for but
0:59:01you know the but and and I I that seems
0:59:03to be the case if you look at if you
0:59:04look at mobile me and before it dot Mac
0:59:06anything that had to do with syncing
0:59:08which always really just piss-poor yeah
0:59:12well that that's that's a hard problem
0:59:14and the Google solution just thinking
0:59:15not to do that show now but the Google
0:59:17solution to syncing is there is no
0:59:19syncing there is only the server and
0:59:21yeah obviously Google does syncing but
0:59:23it's a philosophical difference follows
0:59:24all the differences that in Google's
0:59:26case the canonical representation of
0:59:28your data is on the server and your
0:59:30client is if anything just a simple
0:59:32cache yeah whereas apples vision
0:59:34the world rooted in the time before the
0:59:37internet had become as prominent as
0:59:39Anytus is that your stuff is on your
0:59:41computer and the server side component
0:59:43is a way station for us to transfer to
0:59:45other computers her to back it up or
0:59:47whatever right at scenario you have to
0:59:49do syncing because then you've got two
0:59:50Macs and we just said that the Mac is
0:59:53the canonical place so now you have two
0:59:54Macs and they have to sort out who knows
0:59:56what and get it all you know and
0:59:58technically speaking there's
0:59:58technically speaking there's
1:00:00the difference is between these two blur
1:00:02very quickly but philosophically
1:00:04speaking if you come at it from the
1:00:06perspective that the computer is
1:00:07canonical you make different decisions
1:00:09than the Google thing where that where
1:00:11server-side is canonical I think long
1:00:13term server side being canonical is the
1:00:16right decision but lots of people don't
1:00:18feel that way you see a lot of pushback
1:00:20on Google with like I don't know my
1:00:21stuff in the cloud I want to have a
1:00:23local copy I want to feel like I own it
1:00:24and never mind that technically
1:00:25technical difference being the two may
1:00:27blur to the point where there is no
1:00:29distinction and that all your data is in
1:00:30both places on both platforms but people
1:00:33who are afraid of Big Brother or
1:00:35whatever are don't like that about
1:00:38Google going to like the lack of control
1:00:39and and and they have reasons not to
1:00:41like it like that recent thing where up
1:00:43under Gmail users apparently lost all
1:00:45their mail right for at least for a
1:00:46period of time and then they were able
1:00:48to restore some right but you don't know
1:00:50like when that happens like people are
1:00:53still like what am I going to get it
1:00:54back because there are some cases where
1:00:55people don't get their data back and so
1:00:57there's still that barrier to overcome
1:00:59so apples still firmly in the camp of
1:01:01like your computer is yours we sell you
1:01:03the stuff it's on your computer and
1:01:06that's and that's the real
1:01:08representation if we give you services
1:01:10to help with that don't worry we're not
1:01:11stealing all your data and we're
1:01:12certainly not going to say that we're
1:01:13the only place where your data is kept
1:01:17those like it's three topics in one yeah
1:01:21not bad
1:01:22oh and and we're right in an hour too so
1:01:26nobody can shout at us you know good
1:01:29work man and your app acts all weekend
1:01:31so you house house packs been crowded
1:01:34yeah again I feel like you know that
1:01:37that scene in Jerry Maguire where he's
1:01:38in the hotel room by himself at night
1:01:40with like the fever and the blanket
1:01:41around them you know it comes up he
1:01:42comes up with a mission statement with
1:01:44the memo I went I'm a pax I just I sit
1:01:46in that fever and I'm like listen listen
1:01:48listen less money fewer tickets you know
1:01:53that one with it because they can't even
1:01:56look good that's what I want out of pax
1:01:58I wanted to make less money and sell
1:02:01fewer tickets because they moved from
1:02:03the hinds Convention Center which is a
1:02:05sort of a medium sized to small
1:02:06convention center to the big giant I
1:02:09don't know what it's called but the big
1:02:10giant Boston expo convention center
1:02:12which is just massive
1:02:13but then they just sold more tickets and
1:02:15that's not the way you know I said well
1:02:17last year was everyone's complaining his
1:02:18lines were too long and it was crowded
1:02:19it was crazy you couldn't move so don't
1:02:22worry we're going to a bigger Convention
1:02:23Center next year I don't know what the
1:02:24ratios are all I know is that I waited
1:02:25on some monster lines today and the
1:02:28bigger Convention Center I guess helped
1:02:30you feel less crossed aerobic and
1:02:31certainly gave the lines lots of room to
1:02:33stretch out put some just hour-long
1:02:35monster lines wait an hour only to be
1:02:38turned away in the last 600 yards
1:02:40because the closed the door then you got
1:02:42to go to the overflow room then you guys
1:02:43start waiting on the other line and it's
1:02:44just yeah well so but I still enjoy it
1:02:48still enjoy hanging out with the Nerds
1:02:50seeing the Nerds talk seeing what there
1:02:52is to see but I just wish that they
1:02:54would sell fewer like out and of course
1:02:56I would like it if they were just up the
1:02:58price you know you want to sell fewer
1:02:59tickets so if your dick is charged more
1:03:01that was Jerry's theory too you know
1:03:03fewer clients but we'll treat them
1:03:04better and we'll charge them more
1:03:05presumably but you know what happened to
1:03:07him you gotta fire so obviously I don't
1:03:10know how to run a convention I just wish
1:03:12it wasn't quite as crowded but yeah I
1:03:13will be there all week all weekend
1:03:15waiting in lines I'll have fun there and
1:03:19we'll be back for our regular time next
1:03:22week Friday at noon Eastern right I hope
1:03:25so
1:03:25you don't have any more big packs
1:03:28conferences to go to and I I won't
1:03:30injure myself again we'll say okay
1:03:33that's a promise so thanks everybody for
1:03:37tuning in if you liked the show whatever
1:03:39you've been doing for this show on
1:03:41iTunes has been working because as we
1:03:44were mentioning before the show started
1:03:46this shows new and noteworthy again or
1:03:49just noteworthy I guess I think people
1:03:52have been downloading a lot but there
1:03:53have been a lot of reviews coming in so
1:03:54if you liked the show you should leave
1:03:55like a 2 or 3 line review in there I
1:03:57don't know how much that helps but no it
1:03:59helped no it really helps it really kind
1:04:01of bothered that this like you know
1:04:02comment section on because I'm used to
1:04:05everything I do have a comment section
1:04:06hanging off the bottom of which is also
1:04:07another show topic that we'll get to
1:04:08eventually but since there's no comic
1:04:11section comment section on the podcast I
1:04:13read the reviews on the guide to
1:04:15instinct it's my form of feedback on
1:04:17there's nothing there I feel sad yeah
1:04:18when we don't want to said John
1:04:21of course by asking for comments I'm
1:04:23also simply asking for people to
1:04:24increase the number of bad comments
1:04:26which will make me sad too but I like
1:04:27bad comments again that's another show
1:04:29topic I should add to list if you didn't
1:04:30know it was already there the whole
1:04:32online thing and if you can persuade me
1:04:34to do comments cuz I haven't I'm not
1:04:37sold I mean I wouldn't do it on the 5x5
1:04:40site because comments means you have to
1:04:42have moderators it's just how big like
1:04:44you know what the deal is there at least
1:04:45what I would not try to persuade you to
1:04:47do that but I'm just saying that by
1:04:48their nature podcasts are not our medium
1:04:50that happens over audio and it's not a
1:04:52web page somewhere and definitely
1:04:55another day another topic for another
1:04:57day yes so thanks John have a great
1:05:01weekend
1:05:12you