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Hypercritical

4: iOS vs. The World

 

00:00:00   hi I'm Dan benjamin the founder [<a href="https://overcast.fm/+Ipl-ZAEA/0">TS</a>]

00:00:01   five-by-five it has been exactly one [<a href="https://overcast.fm/+Ipl-ZAEA/1">TS</a>]

00:00:04   year since I started 5x5 and I wanted to [<a href="https://overcast.fm/+Ipl-ZAEA/4">TS</a>]

00:00:07   take a moment to say thanks so much to [<a href="https://overcast.fm/+Ipl-ZAEA/7">TS</a>]

00:00:09   you for listening for all of your [<a href="https://overcast.fm/+Ipl-ZAEA/9">TS</a>]

00:00:11   donations for your kind ratings in [<a href="https://overcast.fm/+Ipl-ZAEA/11">TS</a>]

00:00:13   iTunes and for all of the support you've [<a href="https://overcast.fm/+Ipl-ZAEA/13">TS</a>]

00:00:16   given along the way we absolutely [<a href="https://overcast.fm/+Ipl-ZAEA/16">TS</a>]

00:00:18   wouldn't and couldn't be here doing [<a href="https://overcast.fm/+Ipl-ZAEA/18">TS</a>]

00:00:19   these shows without your help here's to [<a href="https://overcast.fm/+Ipl-ZAEA/19">TS</a>]

00:00:22   another great year [<a href="https://overcast.fm/+Ipl-ZAEA/22">TS</a>]

00:00:26   this is hypercritical a weekly talkshow [<a href="https://overcast.fm/+Ipl-ZAEA/26">TS</a>]

00:00:29   ruminating on exactly what is wrong in [<a href="https://overcast.fm/+Ipl-ZAEA/29">TS</a>]

00:00:32   the world of Apple and related [<a href="https://overcast.fm/+Ipl-ZAEA/32">TS</a>]

00:00:33   technologies and businesses nothing is [<a href="https://overcast.fm/+Ipl-ZAEA/33">TS</a>]

00:00:36   so perfect that it can be complained [<a href="https://overcast.fm/+Ipl-ZAEA/36">TS</a>]

00:00:38   about at least not by my co-host John [<a href="https://overcast.fm/+Ipl-ZAEA/38">TS</a>]

00:00:41   siracusa you may know him from his [<a href="https://overcast.fm/+Ipl-ZAEA/41">TS</a>]

00:00:44   writing at ARS technica and elsewhere [<a href="https://overcast.fm/+Ipl-ZAEA/44">TS</a>]

00:00:46   I'm Dan Benjamin and thanks for [<a href="https://overcast.fm/+Ipl-ZAEA/46">TS</a>]

00:00:48   listening this episode is sponsored by [<a href="https://overcast.fm/+Ipl-ZAEA/48">TS</a>]

00:00:50   screens from IDO viacom screens let you [<a href="https://overcast.fm/+Ipl-ZAEA/50">TS</a>]

00:00:53   access your Mac from anywhere using any [<a href="https://overcast.fm/+Ipl-ZAEA/53">TS</a>]

00:00:55   iOS device it's a universal VNC client [<a href="https://overcast.fm/+Ipl-ZAEA/55">TS</a>]

00:00:58   you can use multi-touch gestures [<a href="https://overcast.fm/+Ipl-ZAEA/58">TS</a>]

00:01:00   shortcuts and more and you can even [<a href="https://overcast.fm/+Ipl-ZAEA/60">TS</a>]

00:01:01   connect to Windows and Linux pcs which [<a href="https://overcast.fm/+Ipl-ZAEA/61">TS</a>]

00:01:03   is John circuses favorite thing to do [<a href="https://overcast.fm/+Ipl-ZAEA/63">TS</a>]

00:01:06   when he's out of the house it's VNC made [<a href="https://overcast.fm/+Ipl-ZAEA/66">TS</a>]

00:01:08   simple and it only cost $19.99 check it [<a href="https://overcast.fm/+Ipl-ZAEA/68">TS</a>]

00:01:11   out at at doe Viacom slash screens or on [<a href="https://overcast.fm/+Ipl-ZAEA/71">TS</a>]

00:01:13   the iTunes App Store we'd also like to [<a href="https://overcast.fm/+Ipl-ZAEA/73">TS</a>]

00:01:15   say thanks to campaign monitor email [<a href="https://overcast.fm/+Ipl-ZAEA/75">TS</a>]

00:01:17   marketing software for designers [<a href="https://overcast.fm/+Ipl-ZAEA/77">TS</a>]

00:01:18   developers and their clients you can [<a href="https://overcast.fm/+Ipl-ZAEA/78">TS</a>]

00:01:20   design great-looking emails with your [<a href="https://overcast.fm/+Ipl-ZAEA/80">TS</a>]

00:01:22   own tools track your email related [<a href="https://overcast.fm/+Ipl-ZAEA/82">TS</a>]

00:01:23   conversions and sales and manager [<a href="https://overcast.fm/+Ipl-ZAEA/83">TS</a>]

00:01:25   subscribers with ease and here's some [<a href="https://overcast.fm/+Ipl-ZAEA/85">TS</a>]

00:01:27   news campaign monitor has just released [<a href="https://overcast.fm/+Ipl-ZAEA/87">TS</a>]

00:01:29   a brand new API monthly pricing [<a href="https://overcast.fm/+Ipl-ZAEA/89">TS</a>]

00:01:32   autoresponders and more and you can sign [<a href="https://overcast.fm/+Ipl-ZAEA/92">TS</a>]

00:01:35   up today at campaign monitor calm and [<a href="https://overcast.fm/+Ipl-ZAEA/95">TS</a>]

00:01:37   now that that those things are done I [<a href="https://overcast.fm/+Ipl-ZAEA/97">TS</a>]

00:01:39   can say hello to my very best friend [<a href="https://overcast.fm/+Ipl-ZAEA/99">TS</a>]

00:01:43   ever [<a href="https://overcast.fm/+Ipl-ZAEA/103">TS</a>]

00:01:43   John circus nosey syracusa [<a href="https://overcast.fm/+Ipl-ZAEA/103">TS</a>]

00:01:47   I don't dad doing good thanks for your [<a href="https://overcast.fm/+Ipl-ZAEA/107">TS</a>]

00:01:50   help earlier in the week trying to [<a href="https://overcast.fm/+Ipl-ZAEA/110">TS</a>]

00:01:51   figure out what was wrong with that [<a href="https://overcast.fm/+Ipl-ZAEA/111">TS</a>]

00:01:52   drive should we talk about lack of help [<a href="https://overcast.fm/+Ipl-ZAEA/112">TS</a>]

00:01:55   can what now you kind of helped can we [<a href="https://overcast.fm/+Ipl-ZAEA/115">TS</a>]

00:01:57   can we talk about the drive you can I [<a href="https://overcast.fm/+Ipl-ZAEA/117">TS</a>]

00:01:59   think it's an interesting story it's [<a href="https://overcast.fm/+Ipl-ZAEA/119">TS</a>]

00:02:01   kind of a grayscale yeah oh yeah so I [<a href="https://overcast.fm/+Ipl-ZAEA/121">TS</a>]

00:02:04   got a bata bought an older g5 from a [<a href="https://overcast.fm/+Ipl-ZAEA/124">TS</a>]

00:02:09   friend of mine and had an older hard [<a href="https://overcast.fm/+Ipl-ZAEA/129">TS</a>]

00:02:11   drive sitting around I wanted to use in [<a href="https://overcast.fm/+Ipl-ZAEA/131">TS</a>]

00:02:13   this thing and I I i put the drive in [<a href="https://overcast.fm/+Ipl-ZAEA/133">TS</a>]

00:02:18   and booted up the machine launch you [<a href="https://overcast.fm/+Ipl-ZAEA/138">TS</a>]

00:02:20   know booted up the booted from the [<a href="https://overcast.fm/+Ipl-ZAEA/140">TS</a>]

00:02:23   leopard installer and it saw the drive [<a href="https://overcast.fm/+Ipl-ZAEA/143">TS</a>]

00:02:27   just fine but it wouldn't it wouldn't [<a href="https://overcast.fm/+Ipl-ZAEA/147">TS</a>]

00:02:30   let me format it all of the options to [<a href="https://overcast.fm/+Ipl-ZAEA/150">TS</a>]

00:02:31   format it were grayed out as if it was a [<a href="https://overcast.fm/+Ipl-ZAEA/151">TS</a>]

00:02:33   cd-rom drive and so at first I googled [<a href="https://overcast.fm/+Ipl-ZAEA/153">TS</a>]

00:02:36   and looked up you know reasons why this [<a href="https://overcast.fm/+Ipl-ZAEA/156">TS</a>]

00:02:38   might be see if there's another way to [<a href="https://overcast.fm/+Ipl-ZAEA/158">TS</a>]

00:02:39   do it that kind of thing but the reason [<a href="https://overcast.fm/+Ipl-ZAEA/159">TS</a>]

00:02:41   why is I had used this drive in an [<a href="https://overcast.fm/+Ipl-ZAEA/161">TS</a>]

00:02:44   external chassis too and I had used on [<a href="https://overcast.fm/+Ipl-ZAEA/164">TS</a>]

00:02:47   Linux I had used the DD command to put [<a href="https://overcast.fm/+Ipl-ZAEA/167">TS</a>]

00:02:51   an ubuntu install image on it and and of [<a href="https://overcast.fm/+Ipl-ZAEA/171">TS</a>]

00:02:54   course when it does that it does it in [<a href="https://overcast.fm/+Ipl-ZAEA/174">TS</a>]

00:02:56   the ISO nine six six zero format so it [<a href="https://overcast.fm/+Ipl-ZAEA/176">TS</a>]

00:03:00   it thought the Mac OS 10 system saw it [<a href="https://overcast.fm/+Ipl-ZAEA/180">TS</a>]

00:03:04   as as a cd-rom drive even though clearly [<a href="https://overcast.fm/+Ipl-ZAEA/184">TS</a>]

00:03:08   it was a hard drive and it even showed [<a href="https://overcast.fm/+Ipl-ZAEA/188">TS</a>]

00:03:09   the hard drive icon in Disk Utility and [<a href="https://overcast.fm/+Ipl-ZAEA/189">TS</a>]

00:03:11   the Installer it it refused to let me [<a href="https://overcast.fm/+Ipl-ZAEA/191">TS</a>]

00:03:15   format it it wouldn't even try because [<a href="https://overcast.fm/+Ipl-ZAEA/195">TS</a>]

00:03:16   it saw it as this other it saw it as a [<a href="https://overcast.fm/+Ipl-ZAEA/196">TS</a>]

00:03:19   cd-rom drive which of course is [<a href="https://overcast.fm/+Ipl-ZAEA/199">TS</a>]

00:03:20   read-only the interesting that gave it [<a href="https://overcast.fm/+Ipl-ZAEA/200">TS</a>]

00:03:22   the hard drive icon you would think that [<a href="https://overcast.fm/+Ipl-ZAEA/202">TS</a>]

00:03:23   the operating system or that that [<a href="https://overcast.fm/+Ipl-ZAEA/203">TS</a>]

00:03:26   program would make the decision about [<a href="https://overcast.fm/+Ipl-ZAEA/206">TS</a>]

00:03:27   whether I can reformat this and whether [<a href="https://overcast.fm/+Ipl-ZAEA/207">TS</a>]

00:03:30   it's a hard drive kind of it would be [<a href="https://overcast.fm/+Ipl-ZAEA/210">TS</a>]

00:03:33   the same decision so you think it would [<a href="https://overcast.fm/+Ipl-ZAEA/213">TS</a>]

00:03:34   either show the CD image not like you [<a href="https://overcast.fm/+Ipl-ZAEA/214">TS</a>]

00:03:35   format right or the hard drive image and [<a href="https://overcast.fm/+Ipl-ZAEA/215">TS</a>]

00:03:37   let you format yes weird yeah but it [<a href="https://overcast.fm/+Ipl-ZAEA/217">TS</a>]

00:03:39   didn't and I have to try the same thing [<a href="https://overcast.fm/+Ipl-ZAEA/219">TS</a>]

00:03:41   I want to connect it to a Snow Leopard [<a href="https://overcast.fm/+Ipl-ZAEA/221">TS</a>]

00:03:44   machine to see if it has the same [<a href="https://overcast.fm/+Ipl-ZAEA/224">TS</a>]

00:03:46   problem if not I guess I'm gonna have to [<a href="https://overcast.fm/+Ipl-ZAEA/226">TS</a>]

00:03:49   go into Final Linux machine and and use [<a href="https://overcast.fm/+Ipl-ZAEA/229">TS</a>]

00:03:52   that to change it or something well you [<a href="https://overcast.fm/+Ipl-ZAEA/232">TS</a>]

00:03:54   know Michael Westen has DD command so [<a href="https://overcast.fm/+Ipl-ZAEA/234">TS</a>]

00:03:56   you can just wipe the thing from the [<a href="https://overcast.fm/+Ipl-ZAEA/236">TS</a>]

00:03:57   command line that way if you're really [<a href="https://overcast.fm/+Ipl-ZAEA/237">TS</a>]

00:03:59   really really careful that's it [<a href="https://overcast.fm/+Ipl-ZAEA/239">TS</a>]

00:04:01   have to do but yeah it just struck me as [<a href="https://overcast.fm/+Ipl-ZAEA/241">TS</a>]

00:04:04   being so funny because here here's [<a href="https://overcast.fm/+Ipl-ZAEA/244">TS</a>]

00:04:06   something that clearly it recognizes as [<a href="https://overcast.fm/+Ipl-ZAEA/246">TS</a>]

00:04:08   a hard drive based on the icon but based [<a href="https://overcast.fm/+Ipl-ZAEA/248">TS</a>]

00:04:12   on the file format it's thinking it's a [<a href="https://overcast.fm/+Ipl-ZAEA/252">TS</a>]

00:04:14   cd-rom drive so kind of kind of an edge [<a href="https://overcast.fm/+Ipl-ZAEA/254">TS</a>]

00:04:17   case but don't do that of all the story [<a href="https://overcast.fm/+Ipl-ZAEA/257">TS</a>]

00:04:20   never use Linux right so what's up we [<a href="https://overcast.fm/+Ipl-ZAEA/260">TS</a>]

00:04:25   have we have some follow up john from [<a href="https://overcast.fm/+Ipl-ZAEA/265">TS</a>]

00:04:28   from last week amp as always we have [<a href="https://overcast.fm/+Ipl-ZAEA/268">TS</a>]

00:04:30   follow up it but I made a decision on [<a href="https://overcast.fm/+Ipl-ZAEA/270">TS</a>]

00:04:31   the follow up I've decided not to do any [<a href="https://overcast.fm/+Ipl-ZAEA/271">TS</a>]

00:04:34   backup related follow-up this time [<a href="https://overcast.fm/+Ipl-ZAEA/274">TS</a>]

00:04:36   because we just have so much backup [<a href="https://overcast.fm/+Ipl-ZAEA/276">TS</a>]

00:04:37   related follow-up and I feel like the [<a href="https://overcast.fm/+Ipl-ZAEA/277">TS</a>]

00:04:39   show is becoming the backup show right [<a href="https://overcast.fm/+Ipl-ZAEA/279">TS</a>]

00:04:40   in John siracusa so I want to going to [<a href="https://overcast.fm/+Ipl-ZAEA/280">TS</a>]

00:04:44   save that I'm gonna save the backup [<a href="https://overcast.fm/+Ipl-ZAEA/284">TS</a>]

00:04:45   follow-up maybe will be for next episode [<a href="https://overcast.fm/+Ipl-ZAEA/285">TS</a>]

00:04:47   maybe the episode after but there is a [<a href="https://overcast.fm/+Ipl-ZAEA/287">TS</a>]

00:04:49   huge outpouring you'll outpouring of [<a href="https://overcast.fm/+Ipl-ZAEA/289">TS</a>]

00:04:51   people who have things to add or ask or [<a href="https://overcast.fm/+Ipl-ZAEA/291">TS</a>]

00:04:55   say about backups but skipping that for [<a href="https://overcast.fm/+Ipl-ZAEA/295">TS</a>]

00:04:58   this episode yeah before right when we [<a href="https://overcast.fm/+Ipl-ZAEA/298">TS</a>]

00:05:00   were starting people in the chat room [<a href="https://overcast.fm/+Ipl-ZAEA/300">TS</a>]

00:05:01   we're saying hey I wonder if they'll [<a href="https://overcast.fm/+Ipl-ZAEA/301">TS</a>]

00:05:02   talk about backups today no isn't that's [<a href="https://overcast.fm/+Ipl-ZAEA/302">TS</a>]

00:05:05   just just to tell you that we're not [<a href="https://overcast.fm/+Ipl-ZAEA/305">TS</a>]

00:05:06   going to talk about back right so we'll [<a href="https://overcast.fm/+Ipl-ZAEA/306">TS</a>]

00:05:08   save it okay so I've got those notes for [<a href="https://overcast.fm/+Ipl-ZAEA/308">TS</a>]

00:05:10   another episode okay but last episode we [<a href="https://overcast.fm/+Ipl-ZAEA/310">TS</a>]

00:05:12   talked about a aside from backup stuff [<a href="https://overcast.fm/+Ipl-ZAEA/312">TS</a>]

00:05:15   talk to about Mac OS 10 version to be [<a href="https://overcast.fm/+Ipl-ZAEA/315">TS</a>]

00:05:18   determined Lian and we talked all about [<a href="https://overcast.fm/+Ipl-ZAEA/318">TS</a>]

00:05:21   what Apple thought of that I got a [<a href="https://overcast.fm/+Ipl-ZAEA/321">TS</a>]

00:05:23   little bit of follow up on the the lion [<a href="https://overcast.fm/+Ipl-ZAEA/323">TS</a>]

00:05:25   stuff hopefully not a half an hour's [<a href="https://overcast.fm/+Ipl-ZAEA/325">TS</a>]

00:05:28   worth so we can save room for the actual [<a href="https://overcast.fm/+Ipl-ZAEA/328">TS</a>]

00:05:30   topic of today's show one thing that [<a href="https://overcast.fm/+Ipl-ZAEA/330">TS</a>]

00:05:33   people brought up that I should have [<a href="https://overcast.fm/+Ipl-ZAEA/333">TS</a>]

00:05:34   mentioned but totally didn't think about [<a href="https://overcast.fm/+Ipl-ZAEA/334">TS</a>]

00:05:36   but I have thought about a lot in the [<a href="https://overcast.fm/+Ipl-ZAEA/336">TS</a>]

00:05:38   past is the name of the operating system [<a href="https://overcast.fm/+Ipl-ZAEA/338">TS</a>]

00:05:40   and you know that the big cat names [<a href="https://overcast.fm/+Ipl-ZAEA/340">TS</a>]

00:05:42   really don't leak ahead of time for the [<a href="https://overcast.fm/+Ipl-ZAEA/342">TS</a>]

00:05:44   most part we haven't known the big cat [<a href="https://overcast.fm/+Ipl-ZAEA/344">TS</a>]

00:05:45   names of the various versions of Mac OS [<a href="https://overcast.fm/+Ipl-ZAEA/345">TS</a>]

00:05:47   10 right until Apple says so and that [<a href="https://overcast.fm/+Ipl-ZAEA/347">TS</a>]

00:05:50   always I guess people don't care but I [<a href="https://overcast.fm/+Ipl-ZAEA/350">TS</a>]

00:05:51   always cared I thought is meaningless [<a href="https://overcast.fm/+Ipl-ZAEA/351">TS</a>]

00:05:53   really but I always thought it was [<a href="https://overcast.fm/+Ipl-ZAEA/353">TS</a>]

00:05:54   interesting and I really didn't think [<a href="https://overcast.fm/+Ipl-ZAEA/354">TS</a>]

00:05:56   this time around that they would go with [<a href="https://overcast.fm/+Ipl-ZAEA/356">TS</a>]

00:05:57   lion because you know you save line for [<a href="https://overcast.fm/+Ipl-ZAEA/357">TS</a>]

00:06:01   the end wouldn't you because once you do [<a href="https://overcast.fm/+Ipl-ZAEA/361">TS</a>]

00:06:02   the king of the jungle you know it's the [<a href="https://overcast.fm/+Ipl-ZAEA/362">TS</a>]

00:06:04   biggest big cat or yeah you've got [<a href="https://overcast.fm/+Ipl-ZAEA/364">TS</a>]

00:06:07   nowhere else to go right a lion you [<a href="https://overcast.fm/+Ipl-ZAEA/367">TS</a>]

00:06:09   can't go back to like links or Ocelot or [<a href="https://overcast.fm/+Ipl-ZAEA/369">TS</a>]

00:06:11   something so this one's clearly call [<a href="https://overcast.fm/+Ipl-ZAEA/371">TS</a>]

00:06:14   Lyonne and that's kind of like a strong [<a href="https://overcast.fm/+Ipl-ZAEA/374">TS</a>]

00:06:16   hint that this is either at the end of [<a href="https://overcast.fm/+Ipl-ZAEA/376">TS</a>]

00:06:19   the line for cat branding possibly the [<a href="https://overcast.fm/+Ipl-ZAEA/379">TS</a>]

00:06:21   end of the line for Mac os10 branding [<a href="https://overcast.fm/+Ipl-ZAEA/381">TS</a>]

00:06:23   okay that's that's very interesting and [<a href="https://overcast.fm/+Ipl-ZAEA/383">TS</a>]

00:06:26   you know you bring up a great point I [<a href="https://overcast.fm/+Ipl-ZAEA/386">TS</a>]

00:06:28   remember thinking I don't I don't [<a href="https://overcast.fm/+Ipl-ZAEA/388">TS</a>]

00:06:30   especially like the name lion for for [<a href="https://overcast.fm/+Ipl-ZAEA/390">TS</a>]

00:06:36   this as much as some of the other cats [<a href="https://overcast.fm/+Ipl-ZAEA/396">TS</a>]

00:06:38   that are out there because line it [<a href="https://overcast.fm/+Ipl-ZAEA/398">TS</a>]

00:06:40   sounds like lying you know what I'm [<a href="https://overcast.fm/+Ipl-ZAEA/400">TS</a>]

00:06:42   saying is a little things like that and [<a href="https://overcast.fm/+Ipl-ZAEA/402">TS</a>]

00:06:44   so I was thinking the same thing I was [<a href="https://overcast.fm/+Ipl-ZAEA/404">TS</a>]

00:06:45   thinking I want there has to be a reason [<a href="https://overcast.fm/+Ipl-ZAEA/405">TS</a>]

00:06:47   why they would pick lion and and that [<a href="https://overcast.fm/+Ipl-ZAEA/407">TS</a>]

00:06:50   that has to be the answer which is it [<a href="https://overcast.fm/+Ipl-ZAEA/410">TS</a>]

00:06:52   though which is it is it that it's the [<a href="https://overcast.fm/+Ipl-ZAEA/412">TS</a>]

00:06:54   end of end of the end of the line for OS [<a href="https://overcast.fm/+Ipl-ZAEA/414">TS</a>]

00:06:57   10 or is it cat names are done why would [<a href="https://overcast.fm/+Ipl-ZAEA/417">TS</a>]

00:07:00   they why would they go away from cat [<a href="https://overcast.fm/+Ipl-ZAEA/420">TS</a>]

00:07:02   names when there's so many left the [<a href="https://overcast.fm/+Ipl-ZAEA/422">TS</a>]

00:07:04   first thing I would say is that I think [<a href="https://overcast.fm/+Ipl-ZAEA/424">TS</a>]

00:07:06   all of my all the things that I talked [<a href="https://overcast.fm/+Ipl-ZAEA/426">TS</a>]

00:07:08   about in the last episode still stand in [<a href="https://overcast.fm/+Ipl-ZAEA/428">TS</a>]

00:07:10   terms of what the product will be this [<a href="https://overcast.fm/+Ipl-ZAEA/430">TS</a>]

00:07:12   is entirely about naming and branding is [<a href="https://overcast.fm/+Ipl-ZAEA/432">TS</a>]

00:07:16   nothing about the content of the [<a href="https://overcast.fm/+Ipl-ZAEA/436">TS</a>]

00:07:17   operating system so whether or not they [<a href="https://overcast.fm/+Ipl-ZAEA/437">TS</a>]

00:07:19   go away from big cat branding or they go [<a href="https://overcast.fm/+Ipl-ZAEA/439">TS</a>]

00:07:21   away from the Mac os10 branding I think [<a href="https://overcast.fm/+Ipl-ZAEA/441">TS</a>]

00:07:23   the content of the next version of what [<a href="https://overcast.fm/+Ipl-ZAEA/443">TS</a>]

00:07:25   is now known as Mac OS 10 will be the [<a href="https://overcast.fm/+Ipl-ZAEA/445">TS</a>]

00:07:26   same I don't think that because they [<a href="https://overcast.fm/+Ipl-ZAEA/446">TS</a>]

00:07:29   changed the name suddenly I would revise [<a href="https://overcast.fm/+Ipl-ZAEA/449">TS</a>]

00:07:31   my guesses about the you know whether it [<a href="https://overcast.fm/+Ipl-ZAEA/451">TS</a>]

00:07:34   will be more or less like iOS I think [<a href="https://overcast.fm/+Ipl-ZAEA/454">TS</a>]

00:07:36   they're clearly going on that transition [<a href="https://overcast.fm/+Ipl-ZAEA/456">TS</a>]

00:07:37   to make it more iOS like but the [<a href="https://overcast.fm/+Ipl-ZAEA/457">TS</a>]

00:07:39   transition is not going to go any faster [<a href="https://overcast.fm/+Ipl-ZAEA/459">TS</a>]

00:07:40   if they rename things it would P really [<a href="https://overcast.fm/+Ipl-ZAEA/460">TS</a>]

00:07:42   be a positioning thing and just a [<a href="https://overcast.fm/+Ipl-ZAEA/462">TS</a>]

00:07:45   branding thing and maybe it would help [<a href="https://overcast.fm/+Ipl-ZAEA/465">TS</a>]

00:07:47   people feel more comfortable with it but [<a href="https://overcast.fm/+Ipl-ZAEA/467">TS</a>]

00:07:49   I don't think it would help them [<a href="https://overcast.fm/+Ipl-ZAEA/469">TS</a>]

00:07:50   overcome the technical challenges of [<a href="https://overcast.fm/+Ipl-ZAEA/470">TS</a>]

00:07:53   slowly converting this operating system [<a href="https://overcast.fm/+Ipl-ZAEA/473">TS</a>]

00:07:56   and its applications to be a more iOS [<a href="https://overcast.fm/+Ipl-ZAEA/476">TS</a>]

00:07:58   like model so that's what bothers me [<a href="https://overcast.fm/+Ipl-ZAEA/478">TS</a>]

00:08:00   about this naming stuff is that people [<a href="https://overcast.fm/+Ipl-ZAEA/480">TS</a>]

00:08:01   get hot and bothered about it but I [<a href="https://overcast.fm/+Ipl-ZAEA/481">TS</a>]

00:08:03   really think it is a side issue so with [<a href="https://overcast.fm/+Ipl-ZAEA/483">TS</a>]

00:08:06   that without cheating can you name all [<a href="https://overcast.fm/+Ipl-ZAEA/486">TS</a>]

00:08:08   of the versions by their code names [<a href="https://overcast.fm/+Ipl-ZAEA/488">TS</a>]

00:08:12   starting with with 10.0 all the way up [<a href="https://overcast.fm/+Ipl-ZAEA/492">TS</a>]

00:08:14   to ten not seven obviously and ten zero [<a href="https://overcast.fm/+Ipl-ZAEA/494">TS</a>]

00:08:17   was cheetah ten one Puma ten two Jaguar [<a href="https://overcast.fm/+Ipl-ZAEA/497">TS</a>]

00:08:19   ten three Panther ten four tiger ten [<a href="https://overcast.fm/+Ipl-ZAEA/499">TS</a>]

00:08:21   five leopard ten six Snow Leopard and [<a href="https://overcast.fm/+Ipl-ZAEA/501">TS</a>]

00:08:23   then whatever they're going to call this [<a href="https://overcast.fm/+Ipl-ZAEA/503">TS</a>]

00:08:24   one lion they haven't really talked [<a href="https://overcast.fm/+Ipl-ZAEA/504">TS</a>]

00:08:26   about a version a number as far as an [<a href="https://overcast.fm/+Ipl-ZAEA/506">TS</a>]

00:08:28   however [<a href="https://overcast.fm/+Ipl-ZAEA/508">TS</a>]

00:08:28   assumes it will be ten seven and I think [<a href="https://overcast.fm/+Ipl-ZAEA/508">TS</a>]

00:08:30   that's a good bet too but I don't think [<a href="https://overcast.fm/+Ipl-ZAEA/510">TS</a>]

00:08:32   they've actually talked about it maybe [<a href="https://overcast.fm/+Ipl-ZAEA/512">TS</a>]

00:08:33   it's on their website I don't know I'm [<a href="https://overcast.fm/+Ipl-ZAEA/513">TS</a>]

00:08:34   impressed do you know what the code name [<a href="https://overcast.fm/+Ipl-ZAEA/514">TS</a>]

00:08:36   for the public beta was the code name [<a href="https://overcast.fm/+Ipl-ZAEA/516">TS</a>]

00:08:40   for the public beta yeah geez [<a href="https://overcast.fm/+Ipl-ZAEA/520">TS</a>]

00:08:42   that one I that's very time very [<a href="https://overcast.fm/+Ipl-ZAEA/522">TS</a>]

00:08:44   important matter you did so well [<a href="https://overcast.fm/+Ipl-ZAEA/524">TS</a>]

00:08:46   listing those laughs once you say it [<a href="https://overcast.fm/+Ipl-ZAEA/526">TS</a>]

00:08:48   will probably be reminded of about it on [<a href="https://overcast.fm/+Ipl-ZAEA/528">TS</a>]

00:08:50   Kodiak yeah yeah I would have [<a href="https://overcast.fm/+Ipl-ZAEA/530">TS</a>]

00:08:54   that does sound very familiar we had to [<a href="https://overcast.fm/+Ipl-ZAEA/534">TS</a>]

00:08:55   pay 30 bucks for that too yeah happy to [<a href="https://overcast.fm/+Ipl-ZAEA/535">TS</a>]

00:08:59   do it but they did have wine names to it [<a href="https://overcast.fm/+Ipl-ZAEA/539">TS</a>]

00:09:03   day before you'll get the bit in the [<a href="https://overcast.fm/+Ipl-ZAEA/543">TS</a>]

00:09:05   beginning they were going to have wine [<a href="https://overcast.fm/+Ipl-ZAEA/545">TS</a>]

00:09:06   names I don't remember what the wine [<a href="https://overcast.fm/+Ipl-ZAEA/546">TS</a>]

00:09:07   names were but they were for a while [<a href="https://overcast.fm/+Ipl-ZAEA/547">TS</a>]

00:09:09   there I think around the time of Jaguar [<a href="https://overcast.fm/+Ipl-ZAEA/549">TS</a>]

00:09:12   though it was a rumor that the wine name [<a href="https://overcast.fm/+Ipl-ZAEA/552">TS</a>]

00:09:15   was going around and the rumor was that [<a href="https://overcast.fm/+Ipl-ZAEA/555">TS</a>]

00:09:16   they were going to be the official names [<a href="https://overcast.fm/+Ipl-ZAEA/556">TS</a>]

00:09:18   but I guess that didn't get past [<a href="https://overcast.fm/+Ipl-ZAEA/558">TS</a>]

00:09:19   marketing yeah it's only a retron survey [<a href="https://overcast.fm/+Ipl-ZAEA/559">TS</a>]

00:09:22   or some other wine aficionado trying to [<a href="https://overcast.fm/+Ipl-ZAEA/562">TS</a>]

00:09:24   make that stick and once it bounced up [<a href="https://overcast.fm/+Ipl-ZAEA/564">TS</a>]

00:09:26   the mark and they're like yeah no we're [<a href="https://overcast.fm/+Ipl-ZAEA/566">TS</a>]

00:09:27   not gonna do that so so what do you [<a href="https://overcast.fm/+Ipl-ZAEA/567">TS</a>]

00:09:29   think this means though I mean does it [<a href="https://overcast.fm/+Ipl-ZAEA/569">TS</a>]

00:09:30   doesn't mean the end of the big cat [<a href="https://overcast.fm/+Ipl-ZAEA/570">TS</a>]

00:09:31   names here's what I think III think it [<a href="https://overcast.fm/+Ipl-ZAEA/571">TS</a>]

00:09:34   will they will abandon cat names when [<a href="https://overcast.fm/+Ipl-ZAEA/574">TS</a>]

00:09:38   they abandon when they abandoned the Mac [<a href="https://overcast.fm/+Ipl-ZAEA/578">TS</a>]

00:09:42   os10 [<a href="https://overcast.fm/+Ipl-ZAEA/582">TS</a>]

00:09:43   OS as a whole I don't you really think [<a href="https://overcast.fm/+Ipl-ZAEA/583">TS</a>]

00:09:47   that they do a Mac OS 10 dot whatever [<a href="https://overcast.fm/+Ipl-ZAEA/587">TS</a>]

00:09:51   eight and not do a cat name I think lion [<a href="https://overcast.fm/+Ipl-ZAEA/591">TS</a>]

00:09:55   has to be the end of the cabinet as it [<a href="https://overcast.fm/+Ipl-ZAEA/595">TS</a>]

00:09:57   just makes no sense to do another cat [<a href="https://overcast.fm/+Ipl-ZAEA/597">TS</a>]

00:09:59   after lion unless now it makes no sense [<a href="https://overcast.fm/+Ipl-ZAEA/599">TS</a>]

00:10:01   they're very impressive reading but [<a href="https://overcast.fm/+Ipl-ZAEA/601">TS</a>]

00:10:03   reading that subtle hint from from Apple [<a href="https://overcast.fm/+Ipl-ZAEA/603">TS</a>]

00:10:05   do you think anyone else has picked up [<a href="https://overcast.fm/+Ipl-ZAEA/605">TS</a>]

00:10:06   on this yeah I've talked about it like [<a href="https://overcast.fm/+Ipl-ZAEA/606">TS</a>]

00:10:08   crazy as soon as it was called ly even [<a href="https://overcast.fm/+Ipl-ZAEA/608">TS</a>]

00:10:11   before it was called lion there were [<a href="https://overcast.fm/+Ipl-ZAEA/611">TS</a>]

00:10:12   speculation is always speculation what [<a href="https://overcast.fm/+Ipl-ZAEA/612">TS</a>]

00:10:14   does the big cat gain I'm going to be [<a href="https://overcast.fm/+Ipl-ZAEA/614">TS</a>]

00:10:15   and someone always suggests lion and [<a href="https://overcast.fm/+Ipl-ZAEA/615">TS</a>]

00:10:16   then everyone else says no they're [<a href="https://overcast.fm/+Ipl-ZAEA/616">TS</a>]

00:10:17   saving that for the end that won't be [<a href="https://overcast.fm/+Ipl-ZAEA/617">TS</a>]

00:10:19   until XYZ so so it's clearly it is the [<a href="https://overcast.fm/+Ipl-ZAEA/619">TS</a>]

00:10:22   end and it's the end of big cat branding [<a href="https://overcast.fm/+Ipl-ZAEA/622">TS</a>]

00:10:25   I would say pretty certainly and if [<a href="https://overcast.fm/+Ipl-ZAEA/625">TS</a>]

00:10:27   they're going to get rid of big cat [<a href="https://overcast.fm/+Ipl-ZAEA/627">TS</a>]

00:10:28   branding you they could just say well [<a href="https://overcast.fm/+Ipl-ZAEA/628">TS</a>]

00:10:30   we're done with that silly thing where [<a href="https://overcast.fm/+Ipl-ZAEA/630">TS</a>]

00:10:31   they were we put a cat in a fair we're [<a href="https://overcast.fm/+Ipl-ZAEA/631">TS</a>]

00:10:32   just going to call it Mac os10 [<a href="https://overcast.fm/+Ipl-ZAEA/632">TS</a>]

00:10:33   another option is they could just drop [<a href="https://overcast.fm/+Ipl-ZAEA/633">TS</a>]

00:10:35   the Mac and just call it OS 10 so it [<a href="https://overcast.fm/+Ipl-ZAEA/635">TS</a>]

00:10:38   sort of matches better with iOS I don't [<a href="https://overcast.fm/+Ipl-ZAEA/638">TS</a>]

00:10:40   know remember when they did that for a [<a href="https://overcast.fm/+Ipl-ZAEA/640">TS</a>]

00:10:41   brief period of time [<a href="https://overcast.fm/+Ipl-ZAEA/641">TS</a>]

00:10:42   there was this tiny window where yeah [<a href="https://overcast.fm/+Ipl-ZAEA/642">TS</a>]

00:10:44   they were trying to call the operating [<a href="https://overcast.fm/+Ipl-ZAEA/644">TS</a>]

00:10:45   system that ran on the iPod Touch and [<a href="https://overcast.fm/+Ipl-ZAEA/645">TS</a>]

00:10:48   iPhone OS 10 by itself without the Mac [<a href="https://overcast.fm/+Ipl-ZAEA/648">TS</a>]

00:10:50   prefix yeah and then they changed their [<a href="https://overcast.fm/+Ipl-ZAEA/650">TS</a>]

00:10:52   mind and decided to call it iOS because [<a href="https://overcast.fm/+Ipl-ZAEA/652">TS</a>]

00:10:54   for a long time I was called iPhone OS [<a href="https://overcast.fm/+Ipl-ZAEA/654">TS</a>]

00:10:56   running on devices that were an iPhone [<a href="https://overcast.fm/+Ipl-ZAEA/656">TS</a>]

00:10:57   right that makes sense [<a href="https://overcast.fm/+Ipl-ZAEA/657">TS</a>]

00:10:59   yeah where they called it we're gonna [<a href="https://overcast.fm/+Ipl-ZAEA/659">TS</a>]

00:11:01   call it OS 10 which made a little bit [<a href="https://overcast.fm/+Ipl-ZAEA/661">TS</a>]

00:11:02   more than key it's not Mac OS 10 its OS [<a href="https://overcast.fm/+Ipl-ZAEA/662">TS</a>]

00:11:05   10 but then the final decision from [<a href="https://overcast.fm/+Ipl-ZAEA/665">TS</a>]

00:11:06   marketing was apparently iOS which I [<a href="https://overcast.fm/+Ipl-ZAEA/666">TS</a>]

00:11:09   don't know that doesn't get better it's [<a href="https://overcast.fm/+Ipl-ZAEA/669">TS</a>]

00:11:10   not really very ie so so cute well [<a href="https://overcast.fm/+Ipl-ZAEA/670">TS</a>]

00:11:13   here's here's the question then if if [<a href="https://overcast.fm/+Ipl-ZAEA/673">TS</a>]

00:11:15   that's I Oh s do you think we would see [<a href="https://overcast.fm/+Ipl-ZAEA/675">TS</a>]

00:11:18   X OS now because the I prefix is the [<a href="https://overcast.fm/+Ipl-ZAEA/678">TS</a>]

00:11:22   whole iMac Apple's always done this Alex [<a href="https://overcast.fm/+Ipl-ZAEA/682">TS</a>]

00:11:26   you're right because I don't want X OS I [<a href="https://overcast.fm/+Ipl-ZAEA/686">TS</a>]

00:11:28   think it'd be horrible it would not say [<a href="https://overcast.fm/+Ipl-ZAEA/688">TS</a>]

00:11:29   it as X that's always 10 I know I'm just [<a href="https://overcast.fm/+Ipl-ZAEA/689">TS</a>]

00:11:32   asking you I think people ask me these [<a href="https://overcast.fm/+Ipl-ZAEA/692">TS</a>]

00:11:34   questions all the time I'm just really [<a href="https://overcast.fm/+Ipl-ZAEA/694">TS</a>]

00:11:36   but branding Apple's wacky with branding [<a href="https://overcast.fm/+Ipl-ZAEA/696">TS</a>]

00:11:37   like they like simplicity our MacBook [<a href="https://overcast.fm/+Ipl-ZAEA/697">TS</a>]

00:11:39   MacBook is a horrible brand people get [<a href="https://overcast.fm/+Ipl-ZAEA/699">TS</a>]

00:11:41   used to it people used to anything [<a href="https://overcast.fm/+Ipl-ZAEA/701">TS</a>]

00:11:42   that's not a measure of how good it is [<a href="https://overcast.fm/+Ipl-ZAEA/702">TS</a>]

00:11:43   like Wii is a bad name but people get [<a href="https://overcast.fm/+Ipl-ZAEA/703">TS</a>]

00:11:45   used to it and then it becomes fine but [<a href="https://overcast.fm/+Ipl-ZAEA/705">TS</a>]

00:11:47   MacBook is not as good as power buck [<a href="https://overcast.fm/+Ipl-ZAEA/707">TS</a>]

00:11:49   either probably used to that too [<a href="https://overcast.fm/+Ipl-ZAEA/709">TS</a>]

00:11:50   I think I don't think Mac is going to go [<a href="https://overcast.fm/+Ipl-ZAEA/710">TS</a>]

00:11:53   away because think it is still strong a [<a href="https://overcast.fm/+Ipl-ZAEA/713">TS</a>]

00:11:54   strong brand they've kind of realized [<a href="https://overcast.fm/+Ipl-ZAEA/714">TS</a>]

00:11:56   that by calling our Mac books Mac is a [<a href="https://overcast.fm/+Ipl-ZAEA/716">TS</a>]

00:11:59   brand and I think they still believe in [<a href="https://overcast.fm/+Ipl-ZAEA/719">TS</a>]

00:12:00   that brand [<a href="https://overcast.fm/+Ipl-ZAEA/720">TS</a>]

00:12:02   called Mac iOS just who knows who the [<a href="https://overcast.fm/+Ipl-ZAEA/722">TS</a>]

00:12:06   heck knows if this is really but the key [<a href="https://overcast.fm/+Ipl-ZAEA/726">TS</a>]

00:12:08   part of this is entirely up to the [<a href="https://overcast.fm/+Ipl-ZAEA/728">TS</a>]

00:12:10   marketing department and the people to [<a href="https://overcast.fm/+Ipl-ZAEA/730">TS</a>]

00:12:12   make those decisions and it has nothing [<a href="https://overcast.fm/+Ipl-ZAEA/732">TS</a>]

00:12:13   to do with the technical content of the [<a href="https://overcast.fm/+Ipl-ZAEA/733">TS</a>]

00:12:15   operating system the engineering side [<a href="https://overcast.fm/+Ipl-ZAEA/735">TS</a>]

00:12:16   worries about technical content and [<a href="https://overcast.fm/+Ipl-ZAEA/736">TS</a>]

00:12:18   evolving the operating system and no [<a href="https://overcast.fm/+Ipl-ZAEA/738">TS</a>]

00:12:20   matter what they do the marketing people [<a href="https://overcast.fm/+Ipl-ZAEA/740">TS</a>]

00:12:21   are going to do with the marketing [<a href="https://overcast.fm/+Ipl-ZAEA/741">TS</a>]

00:12:22   people are going to do and they're [<a href="https://overcast.fm/+Ipl-ZAEA/742">TS</a>]

00:12:24   really two separate threads so here [<a href="https://overcast.fm/+Ipl-ZAEA/744">TS</a>]

00:12:26   here's a question then what what would [<a href="https://overcast.fm/+Ipl-ZAEA/746">TS</a>]

00:12:30   really be required for them to no longer [<a href="https://overcast.fm/+Ipl-ZAEA/750">TS</a>]

00:12:34   call it or no longer think of it as OS [<a href="https://overcast.fm/+Ipl-ZAEA/754">TS</a>]

00:12:37   10 I mean you know think back to the to [<a href="https://overcast.fm/+Ipl-ZAEA/757">TS</a>]

00:12:40   the old days system 7 became 8 9 10 what [<a href="https://overcast.fm/+Ipl-ZAEA/760">TS</a>]

00:12:45   what I mean obviously with 10 there was [<a href="https://overcast.fm/+Ipl-ZAEA/765">TS</a>]

00:12:48   a huge huge change it was an all new [<a href="https://overcast.fm/+Ipl-ZAEA/768">TS</a>]

00:12:51   operating system at least for Apple I [<a href="https://overcast.fm/+Ipl-ZAEA/771">TS</a>]

00:12:54   mean we all know it came [<a href="https://overcast.fm/+Ipl-ZAEA/774">TS</a>]

00:12:56   next but it was it was an essentially a [<a href="https://overcast.fm/+Ipl-ZAEA/776">TS</a>]

00:13:00   completely new OS I don't know if the [<a href="https://overcast.fm/+Ipl-ZAEA/780">TS</a>]

00:13:04   change from eight to nine would be [<a href="https://overcast.fm/+Ipl-ZAEA/784">TS</a>]

00:13:06   considered a whole new OS but how do [<a href="https://overcast.fm/+Ipl-ZAEA/786">TS</a>]

00:13:08   they you know the windows side of things [<a href="https://overcast.fm/+Ipl-ZAEA/788">TS</a>]

00:13:10   you've got operating systems that that [<a href="https://overcast.fm/+Ipl-ZAEA/790">TS</a>]

00:13:13   are all kind of Co related but every [<a href="https://overcast.fm/+Ipl-ZAEA/793">TS</a>]

00:13:15   time they come out with a new thing they [<a href="https://overcast.fm/+Ipl-ZAEA/795">TS</a>]

00:13:17   they call it something completely new [<a href="https://overcast.fm/+Ipl-ZAEA/797">TS</a>]

00:13:19   they're not releasing you know although [<a href="https://overcast.fm/+Ipl-ZAEA/799">TS</a>]

00:13:21   it might be you you might argue that it [<a href="https://overcast.fm/+Ipl-ZAEA/801">TS</a>]

00:13:23   really is it's not Windows three and [<a href="https://overcast.fm/+Ipl-ZAEA/803">TS</a>]

00:13:25   then four and then five and then six [<a href="https://overcast.fm/+Ipl-ZAEA/805">TS</a>]

00:13:26   they always have these different names [<a href="https://overcast.fm/+Ipl-ZAEA/806">TS</a>]

00:13:28   they're not the lineages are not obvious [<a href="https://overcast.fm/+Ipl-ZAEA/808">TS</a>]

00:13:31   you're not suggesting they're going to [<a href="https://overcast.fm/+Ipl-ZAEA/811">TS</a>]

00:13:33   do something like that you're saying the [<a href="https://overcast.fm/+Ipl-ZAEA/813">TS</a>]

00:13:34   opposite you're saying it's still going [<a href="https://overcast.fm/+Ipl-ZAEA/814">TS</a>]

00:13:36   to be the same OS that we love [<a href="https://overcast.fm/+Ipl-ZAEA/816">TS</a>]

00:13:37   regardless of the name I'm saying naming [<a href="https://overcast.fm/+Ipl-ZAEA/817">TS</a>]

00:13:40   and technology have almost no relation [<a href="https://overcast.fm/+Ipl-ZAEA/820">TS</a>]

00:13:43   like remember we went from system seven [<a href="https://overcast.fm/+Ipl-ZAEA/823">TS</a>]

00:13:45   point five point whatever to Mac OS 7.6 [<a href="https://overcast.fm/+Ipl-ZAEA/825">TS</a>]

00:13:47   and there was you know there was this to [<a href="https://overcast.fm/+Ipl-ZAEA/827">TS</a>]

00:13:50   change from seven point five to seven [<a href="https://overcast.fm/+Ipl-ZAEA/830">TS</a>]

00:13:52   point six was no bigger than the change [<a href="https://overcast.fm/+Ipl-ZAEA/832">TS</a>]

00:13:53   between any other seven versions really [<a href="https://overcast.fm/+Ipl-ZAEA/833">TS</a>]

00:13:55   they changed the name of it they just [<a href="https://overcast.fm/+Ipl-ZAEA/835">TS</a>]

00:13:57   change because I felt like it where as [<a href="https://overcast.fm/+Ipl-ZAEA/837">TS</a>]

00:13:58   as you pointed out the change from Mac [<a href="https://overcast.fm/+Ipl-ZAEA/838">TS</a>]

00:14:00   OS 9 to Mac OS 10 with the Roman numeral [<a href="https://overcast.fm/+Ipl-ZAEA/840">TS</a>]

00:14:02   was like a hundred percent change yeah [<a href="https://overcast.fm/+Ipl-ZAEA/842">TS</a>]

00:14:04   so really the naming has absolutely [<a href="https://overcast.fm/+Ipl-ZAEA/844">TS</a>]

00:14:07   nothing to do with the amount the [<a href="https://overcast.fm/+Ipl-ZAEA/847">TS</a>]

00:14:09   operating system changes and any [<a href="https://overcast.fm/+Ipl-ZAEA/849">TS</a>]

00:14:10   discussion that starts from that premise [<a href="https://overcast.fm/+Ipl-ZAEA/850">TS</a>]

00:14:11   or is based on that is just pointless [<a href="https://overcast.fm/+Ipl-ZAEA/851">TS</a>]

00:14:14   discussion to have the names of the [<a href="https://overcast.fm/+Ipl-ZAEA/854">TS</a>]

00:14:16   names and they're fun to talk about [<a href="https://overcast.fm/+Ipl-ZAEA/856">TS</a>]

00:14:17   everything too but they really [<a href="https://overcast.fm/+Ipl-ZAEA/857">TS</a>]

00:14:18   independent of the tech the next time [<a href="https://overcast.fm/+Ipl-ZAEA/858">TS</a>]

00:14:21   there's a a tech jump like there was [<a href="https://overcast.fm/+Ipl-ZAEA/861">TS</a>]

00:14:24   from nine to ten that's probably a good [<a href="https://overcast.fm/+Ipl-ZAEA/864">TS</a>]

00:14:27   topic for another show as I have some [<a href="https://overcast.fm/+Ipl-ZAEA/867">TS</a>]

00:14:28   theories about what that might be and [<a href="https://overcast.fm/+Ipl-ZAEA/868">TS</a>]

00:14:30   possibly when it might come but that's [<a href="https://overcast.fm/+Ipl-ZAEA/870">TS</a>]

00:14:33   and surely they will do a name change [<a href="https://overcast.fm/+Ipl-ZAEA/873">TS</a>]

00:14:34   then but that's not doesn't have [<a href="https://overcast.fm/+Ipl-ZAEA/874">TS</a>]

00:14:38   anything to do with the branding stuff [<a href="https://overcast.fm/+Ipl-ZAEA/878">TS</a>]

00:14:39   Josh in the chat room asks what about [<a href="https://overcast.fm/+Ipl-ZAEA/879">TS</a>]

00:14:42   Mac OS 10 server as a separate branded [<a href="https://overcast.fm/+Ipl-ZAEA/882">TS</a>]

00:14:44   product yeah yeah there was they [<a href="https://overcast.fm/+Ipl-ZAEA/884">TS</a>]

00:14:47   released Mac OS 10 server 1.0 which was [<a href="https://overcast.fm/+Ipl-ZAEA/887">TS</a>]

00:14:49   basically rhapsody that really had no [<a href="https://overcast.fm/+Ipl-ZAEA/889">TS</a>]

00:14:51   relation to the current Mac OS 10 except [<a href="https://overcast.fm/+Ipl-ZAEA/891">TS</a>]

00:14:53   that both had next underpinnings and [<a href="https://overcast.fm/+Ipl-ZAEA/893">TS</a>]

00:14:55   that was kind of a dead product and then [<a href="https://overcast.fm/+Ipl-ZAEA/895">TS</a>]

00:14:57   they revived it and when they revived [<a href="https://overcast.fm/+Ipl-ZAEA/897">TS</a>]

00:14:58   that it was Mac OS 10 server I think it [<a href="https://overcast.fm/+Ipl-ZAEA/898">TS</a>]

00:15:00   was called 10-point Oh where they were [<a href="https://overcast.fm/+Ipl-ZAEA/900">TS</a>]

00:15:03   trying to sync the versions up with the [<a href="https://overcast.fm/+Ipl-ZAEA/903">TS</a>]

00:15:04   real Mac OS 10 but now that they've [<a href="https://overcast.fm/+Ipl-ZAEA/904">TS</a>]

00:15:06   ditched the Xserve Mac OS 10 server [<a href="https://overcast.fm/+Ipl-ZAEA/906">TS</a>]

00:15:09   like is not long for this world maybe [<a href="https://overcast.fm/+Ipl-ZAEA/909">TS</a>]

00:15:12   they'll just keep having it limp along [<a href="https://overcast.fm/+Ipl-ZAEA/912">TS</a>]

00:15:14   and become increasingly more like Mac [<a href="https://overcast.fm/+Ipl-ZAEA/914">TS</a>]

00:15:16   os10 client it already is basically [<a href="https://overcast.fm/+Ipl-ZAEA/916">TS</a>]

00:15:19   identical except for some parameters [<a href="https://overcast.fm/+Ipl-ZAEA/919">TS</a>]

00:15:21   tweaked and tons of new bundled [<a href="https://overcast.fm/+Ipl-ZAEA/921">TS</a>]

00:15:22   applications but I mean I wouldn't want [<a href="https://overcast.fm/+Ipl-ZAEA/922">TS</a>]

00:15:24   to be in that group at Apple working on [<a href="https://overcast.fm/+Ipl-ZAEA/924">TS</a>]

00:15:26   that stuff because that area of the [<a href="https://overcast.fm/+Ipl-ZAEA/926">TS</a>]

00:15:27   business seems to just be atrophying [<a href="https://overcast.fm/+Ipl-ZAEA/927">TS</a>]

00:15:29   well yeah and and and as you mentioned [<a href="https://overcast.fm/+Ipl-ZAEA/929">TS</a>]

00:15:31   there are a handful of other utilities [<a href="https://overcast.fm/+Ipl-ZAEA/931">TS</a>]

00:15:33   and tools but a lot of them were Xserve [<a href="https://overcast.fm/+Ipl-ZAEA/933">TS</a>]

00:15:35   specific a lot of them were x-rayed [<a href="https://overcast.fm/+Ipl-ZAEA/935">TS</a>]

00:15:37   specific I mean if you if you really [<a href="https://overcast.fm/+Ipl-ZAEA/937">TS</a>]

00:15:40   there's nothing that would stop you from [<a href="https://overcast.fm/+Ipl-ZAEA/940">TS</a>]

00:15:42   taking OS 10 as it stands today and [<a href="https://overcast.fm/+Ipl-ZAEA/942">TS</a>]

00:15:45   using it as a server there's almost [<a href="https://overcast.fm/+Ipl-ZAEA/945">TS</a>]

00:15:48   nothing that you really you don't really [<a href="https://overcast.fm/+Ipl-ZAEA/948">TS</a>]

00:15:50   need those additional tools except if [<a href="https://overcast.fm/+Ipl-ZAEA/950">TS</a>]

00:15:53   you're doing it in kind of a a workplace [<a href="https://overcast.fm/+Ipl-ZAEA/953">TS</a>]

00:15:55   environment and you're using it for file [<a href="https://overcast.fm/+Ipl-ZAEA/955">TS</a>]

00:15:57   serving and things like that if you're [<a href="https://overcast.fm/+Ipl-ZAEA/957">TS</a>]

00:15:59   just thinking of it in terms of like [<a href="https://overcast.fm/+Ipl-ZAEA/959">TS</a>]

00:16:00   serving a web server or database server [<a href="https://overcast.fm/+Ipl-ZAEA/960">TS</a>]

00:16:03   a straightforward file server a lot of [<a href="https://overcast.fm/+Ipl-ZAEA/963">TS</a>]

00:16:06   those things you don't even need so yeah [<a href="https://overcast.fm/+Ipl-ZAEA/966">TS</a>]

00:16:08   I mean does it make sense for them to [<a href="https://overcast.fm/+Ipl-ZAEA/968">TS</a>]

00:16:10   maintain OS 10 server for a little while [<a href="https://overcast.fm/+Ipl-ZAEA/970">TS</a>]

00:16:14   I mean right now there's how people who [<a href="https://overcast.fm/+Ipl-ZAEA/974">TS</a>]

00:16:16   put it on their Tower computers to help [<a href="https://overcast.fm/+Ipl-ZAEA/976">TS</a>]

00:16:17   them you know serve they have shared [<a href="https://overcast.fm/+Ipl-ZAEA/977">TS</a>]

00:16:19   home directories or something to help [<a href="https://overcast.fm/+Ipl-ZAEA/979">TS</a>]

00:16:21   them serve a bunch of users and a video [<a href="https://overcast.fm/+Ipl-ZAEA/981">TS</a>]

00:16:22   editing suite there are places for it [<a href="https://overcast.fm/+Ipl-ZAEA/982">TS</a>]

00:16:25   and there are still places for the one [<a href="https://overcast.fm/+Ipl-ZAEA/985">TS</a>]

00:16:27   or two little proprietary features that [<a href="https://overcast.fm/+Ipl-ZAEA/987">TS</a>]

00:16:29   Apple is added because they have their [<a href="https://overcast.fm/+Ipl-ZAEA/989">TS</a>]

00:16:30   own GUI for directory services that's on [<a href="https://overcast.fm/+Ipl-ZAEA/990">TS</a>]

00:16:33   top of like LDAP and all that stuff but [<a href="https://overcast.fm/+Ipl-ZAEA/993">TS</a>]

00:16:35   the other things are just open source [<a href="https://overcast.fm/+Ipl-ZAEA/995">TS</a>]

00:16:36   stuff that they package and throw on [<a href="https://overcast.fm/+Ipl-ZAEA/996">TS</a>]

00:16:38   there it's kind of a melange of Apple [<a href="https://overcast.fm/+Ipl-ZAEA/998">TS</a>]

00:16:41   modified stuff custom Apple stuff [<a href="https://overcast.fm/+Ipl-ZAEA/1001">TS</a>]

00:16:44   complete open source stuff and you know [<a href="https://overcast.fm/+Ipl-ZAEA/1004">TS</a>]

00:16:47   it's it's a big mishmash that I guess [<a href="https://overcast.fm/+Ipl-ZAEA/1007">TS</a>]

00:16:50   the people who are using it want it to [<a href="https://overcast.fm/+Ipl-ZAEA/1010">TS</a>]

00:16:52   continue to be supported but for the [<a href="https://overcast.fm/+Ipl-ZAEA/1012">TS</a>]

00:16:55   rest of the world it is like let me get [<a href="https://overcast.fm/+Ipl-ZAEA/1015">TS</a>]

00:16:56   a Linux server and install the software [<a href="https://overcast.fm/+Ipl-ZAEA/1016">TS</a>]

00:16:58   I need to install on it and I'll be fine [<a href="https://overcast.fm/+Ipl-ZAEA/1018">TS</a>]

00:17:00   and like you said it has a control panel [<a href="https://overcast.fm/+Ipl-ZAEA/1020">TS</a>]

00:17:03   control panel and a neck serve and [<a href="https://overcast.fm/+Ipl-ZAEA/1023">TS</a>]

00:17:05   everything that's the only place where [<a href="https://overcast.fm/+Ipl-ZAEA/1025">TS</a>]

00:17:06   you absolutely positively need this [<a href="https://overcast.fm/+Ipl-ZAEA/1026">TS</a>]

00:17:08   offer because you can't get any of this [<a href="https://overcast.fm/+Ipl-ZAEA/1028">TS</a>]

00:17:09   cool xserve controlling gooeys from any [<a href="https://overcast.fm/+Ipl-ZAEA/1029">TS</a>]

00:17:11   other company but that's gone away now [<a href="https://overcast.fm/+Ipl-ZAEA/1031">TS</a>]

00:17:13   so yeah but that's another topic yeah [<a href="https://overcast.fm/+Ipl-ZAEA/1033">TS</a>]

00:17:16   but I got one well do you wanna do one [<a href="https://overcast.fm/+Ipl-ZAEA/1036">TS</a>]

00:17:18   more follow up yeah yeah yeah all right [<a href="https://overcast.fm/+Ipl-ZAEA/1038">TS</a>]

00:17:20   so [<a href="https://overcast.fm/+Ipl-ZAEA/1040">TS</a>]

00:17:21   actually two more follow-ups so on the [<a href="https://overcast.fm/+Ipl-ZAEA/1041">TS</a>]

00:17:23   line thing I mentioned that spaces look [<a href="https://overcast.fm/+Ipl-ZAEA/1043">TS</a>]

00:17:25   like they were completely gone and other [<a href="https://overcast.fm/+Ipl-ZAEA/1045">TS</a>]

00:17:27   people have pointed out that you can't [<a href="https://overcast.fm/+Ipl-ZAEA/1047">TS</a>]

00:17:29   really tell because just because they [<a href="https://overcast.fm/+Ipl-ZAEA/1049">TS</a>]

00:17:30   didn't demo spaces at all throwing their [<a href="https://overcast.fm/+Ipl-ZAEA/1050">TS</a>]

00:17:33   little October demo doesn't mean they're [<a href="https://overcast.fm/+Ipl-ZAEA/1053">TS</a>]

00:17:34   gone it just means they decide not to [<a href="https://overcast.fm/+Ipl-ZAEA/1054">TS</a>]

00:17:36   demo it but I mean they said Mission [<a href="https://overcast.fm/+Ipl-ZAEA/1056">TS</a>]

00:17:37   Control combines you know all these [<a href="https://overcast.fm/+Ipl-ZAEA/1057">TS</a>]

00:17:38   things including spaces into one unified [<a href="https://overcast.fm/+Ipl-ZAEA/1058">TS</a>]

00:17:40   interface but then they never ever [<a href="https://overcast.fm/+Ipl-ZAEA/1060">TS</a>]

00:17:41   showed spaces or at least what we think [<a href="https://overcast.fm/+Ipl-ZAEA/1061">TS</a>]

00:17:43   of as spaces and that led me to believe [<a href="https://overcast.fm/+Ipl-ZAEA/1063">TS</a>]

00:17:45   that they're just ditching entirely but [<a href="https://overcast.fm/+Ipl-ZAEA/1065">TS</a>]

00:17:47   that's my hunches for all I know it's [<a href="https://overcast.fm/+Ipl-ZAEA/1067">TS</a>]

00:17:49   still there and they just decided never [<a href="https://overcast.fm/+Ipl-ZAEA/1069">TS</a>]

00:17:50   to activate it [<a href="https://overcast.fm/+Ipl-ZAEA/1070">TS</a>]

00:17:51   I got impression that they were [<a href="https://overcast.fm/+Ipl-ZAEA/1071">TS</a>]

00:17:54   replacing it too though and I I don't [<a href="https://overcast.fm/+Ipl-ZAEA/1074">TS</a>]

00:17:58   know I'm on the fence about that I [<a href="https://overcast.fm/+Ipl-ZAEA/1078">TS</a>]

00:17:59   really did get the impression they were [<a href="https://overcast.fm/+Ipl-ZAEA/1079">TS</a>]

00:18:01   they were saying we're done with it they [<a href="https://overcast.fm/+Ipl-ZAEA/1081">TS</a>]

00:18:03   don't really demo spaces that much they [<a href="https://overcast.fm/+Ipl-ZAEA/1083">TS</a>]

00:18:04   demoed it when it was introduced but [<a href="https://overcast.fm/+Ipl-ZAEA/1084">TS</a>]

00:18:05   they hardly ever you know if any sort of [<a href="https://overcast.fm/+Ipl-ZAEA/1085">TS</a>]

00:18:08   demoed in store automatically running [<a href="https://overcast.fm/+Ipl-ZAEA/1088">TS</a>]

00:18:10   demo people demonstrating it they never [<a href="https://overcast.fm/+Ipl-ZAEA/1090">TS</a>]

00:18:12   show spaces so it could still be there [<a href="https://overcast.fm/+Ipl-ZAEA/1092">TS</a>]

00:18:14   and it's all in its existing buggy state [<a href="https://overcast.fm/+Ipl-ZAEA/1094">TS</a>]

00:18:16   but I have my doubts but let me write it [<a href="https://overcast.fm/+Ipl-ZAEA/1096">TS</a>]

00:18:19   wanted out rightly that we don't know [<a href="https://overcast.fm/+Ipl-ZAEA/1099">TS</a>]

00:18:21   for sure and it's just still speculation [<a href="https://overcast.fm/+Ipl-ZAEA/1101">TS</a>]

00:18:23   at this point because I don't think [<a href="https://overcast.fm/+Ipl-ZAEA/1103">TS</a>]

00:18:24   there's even been a dev build of Lion [<a href="https://overcast.fm/+Ipl-ZAEA/1104">TS</a>]

00:18:27   given out to anybody that I know of no [<a href="https://overcast.fm/+Ipl-ZAEA/1107">TS</a>]

00:18:30   and the final follow up all the way back [<a href="https://overcast.fm/+Ipl-ZAEA/1110">TS</a>]

00:18:32   to the first show was when we talked [<a href="https://overcast.fm/+Ipl-ZAEA/1112">TS</a>]

00:18:34   about TV there was this thing that I [<a href="https://overcast.fm/+Ipl-ZAEA/1114">TS</a>]

00:18:37   tweeted the other day about some I don't [<a href="https://overcast.fm/+Ipl-ZAEA/1117">TS</a>]

00:18:39   know what this company is but some [<a href="https://overcast.fm/+Ipl-ZAEA/1119">TS</a>]

00:18:40   companies some experiment where they [<a href="https://overcast.fm/+Ipl-ZAEA/1120">TS</a>]

00:18:41   tried to take regular people and have [<a href="https://overcast.fm/+Ipl-ZAEA/1121">TS</a>]

00:18:44   them replace their cable box yeah we [<a href="https://overcast.fm/+Ipl-ZAEA/1124">TS</a>]

00:18:46   just talked about that on on briefly [<a href="https://overcast.fm/+Ipl-ZAEA/1126">TS</a>]

00:18:48   awesome yeah they they is it something [<a href="https://overcast.fm/+Ipl-ZAEA/1128">TS</a>]

00:18:50   he'll yeah your holiday or no holiday [<a href="https://overcast.fm/+Ipl-ZAEA/1130">TS</a>]

00:18:54   something like that but yeah they they [<a href="https://overcast.fm/+Ipl-ZAEA/1134">TS</a>]

00:18:55   and these are regular people these [<a href="https://overcast.fm/+Ipl-ZAEA/1135">TS</a>]

00:18:56   weren't people like us these are regular [<a href="https://overcast.fm/+Ipl-ZAEA/1136">TS</a>]

00:18:59   human beings and then they like you know [<a href="https://overcast.fm/+Ipl-ZAEA/1139">TS</a>]

00:19:01   they did a study but they also videotape [<a href="https://overcast.fm/+Ipl-ZAEA/1141">TS</a>]

00:19:02   the people talking about it so you can [<a href="https://overcast.fm/+Ipl-ZAEA/1142">TS</a>]

00:19:04   follow the link in the show notes and [<a href="https://overcast.fm/+Ipl-ZAEA/1144">TS</a>]

00:19:06   watch the videos and see what the people [<a href="https://overcast.fm/+Ipl-ZAEA/1146">TS</a>]

00:19:07   had to say but the bottom line was that [<a href="https://overcast.fm/+Ipl-ZAEA/1147">TS</a>]

00:19:08   none of these boxes are ready to [<a href="https://overcast.fm/+Ipl-ZAEA/1148">TS</a>]

00:19:10   completely replace cable it's kind of an [<a href="https://overcast.fm/+Ipl-ZAEA/1150">TS</a>]

00:19:11   unfair comparison because these boxes [<a href="https://overcast.fm/+Ipl-ZAEA/1151">TS</a>]

00:19:13   are not sold as replacements they [<a href="https://overcast.fm/+Ipl-ZAEA/1153">TS</a>]

00:19:14   usually set sold is you know supplements [<a href="https://overcast.fm/+Ipl-ZAEA/1154">TS</a>]

00:19:16   to your existing watching but [<a href="https://overcast.fm/+Ipl-ZAEA/1156">TS</a>]

00:19:18   positioning them as replacements is [<a href="https://overcast.fm/+Ipl-ZAEA/1158">TS</a>]

00:19:20   saying here we're going to take away [<a href="https://overcast.fm/+Ipl-ZAEA/1160">TS</a>]

00:19:21   your cable really highlights all the [<a href="https://overcast.fm/+Ipl-ZAEA/1161">TS</a>]

00:19:22   flaws of these boxes of you know this [<a href="https://overcast.fm/+Ipl-ZAEA/1162">TS</a>]

00:19:24   not a lot of content available the [<a href="https://overcast.fm/+Ipl-ZAEA/1164">TS</a>]

00:19:26   expectations of television is that it [<a href="https://overcast.fm/+Ipl-ZAEA/1166">TS</a>]

00:19:28   doesn't crash and you don't have [<a href="https://overcast.fm/+Ipl-ZAEA/1168">TS</a>]

00:19:29   spinning weight cursors and those are [<a href="https://overcast.fm/+Ipl-ZAEA/1169">TS</a>]

00:19:30   all over these machines and some people [<a href="https://overcast.fm/+Ipl-ZAEA/1170">TS</a>]

00:19:33   were making the point that they don't [<a href="https://overcast.fm/+Ipl-ZAEA/1173">TS</a>]

00:19:34   want to be so [<a href="https://overcast.fm/+Ipl-ZAEA/1174">TS</a>]

00:19:35   actively involved in having to choose [<a href="https://overcast.fm/+Ipl-ZAEA/1175">TS</a>]

00:19:36   what they want they want programming to [<a href="https://overcast.fm/+Ipl-ZAEA/1176">TS</a>]

00:19:37   be broadcast at them which is kind of a [<a href="https://overcast.fm/+Ipl-ZAEA/1177">TS</a>]

00:19:39   novel concept for those of us in the [<a href="https://overcast.fm/+Ipl-ZAEA/1179">TS</a>]

00:19:41   TiVo generation who have already you [<a href="https://overcast.fm/+Ipl-ZAEA/1181">TS</a>]

00:19:45   know sort of taking control the [<a href="https://overcast.fm/+Ipl-ZAEA/1185">TS</a>]

00:19:46   television and it's not like we're [<a href="https://overcast.fm/+Ipl-ZAEA/1186">TS</a>]

00:19:48   sitting there racking our brains out to [<a href="https://overcast.fm/+Ipl-ZAEA/1188">TS</a>]

00:19:49   watch we set up recordings in season [<a href="https://overcast.fm/+Ipl-ZAEA/1189">TS</a>]

00:19:51   passes for the shows were interested in [<a href="https://overcast.fm/+Ipl-ZAEA/1191">TS</a>]

00:19:53   and whenever it's convenient for us we [<a href="https://overcast.fm/+Ipl-ZAEA/1193">TS</a>]

00:19:54   sit down and we have a bunch of content [<a href="https://overcast.fm/+Ipl-ZAEA/1194">TS</a>]

00:19:57   that we chose ready for us so that idea [<a href="https://overcast.fm/+Ipl-ZAEA/1197">TS</a>]

00:19:59   of sitting down in front of the box and [<a href="https://overcast.fm/+Ipl-ZAEA/1199">TS</a>]

00:20:01   flipping through channels [<a href="https://overcast.fm/+Ipl-ZAEA/1201">TS</a>]

00:20:02   first of all changing channels on any [<a href="https://overcast.fm/+Ipl-ZAEA/1202">TS</a>]

00:20:04   modern cable box is so incredibly [<a href="https://overcast.fm/+Ipl-ZAEA/1204">TS</a>]

00:20:06   painful and slow that I can imagine [<a href="https://overcast.fm/+Ipl-ZAEA/1206">TS</a>]

00:20:07   there are people who are actually [<a href="https://overcast.fm/+Ipl-ZAEA/1207">TS</a>]

00:20:08   flipping through channels do you [<a href="https://overcast.fm/+Ipl-ZAEA/1208">TS</a>]

00:20:09   remember doing that with like it may be [<a href="https://overcast.fm/+Ipl-ZAEA/1209">TS</a>]

00:20:11   the 80s and 90s television could change [<a href="https://overcast.fm/+Ipl-ZAEA/1211">TS</a>]

00:20:13   channels really fast in the advert in [<a href="https://overcast.fm/+Ipl-ZAEA/1213">TS</a>]

00:20:15   the remote you could change channels [<a href="https://overcast.fm/+Ipl-ZAEA/1215">TS</a>]

00:20:16   almost as fast usually hit the button [<a href="https://overcast.fm/+Ipl-ZAEA/1216">TS</a>]

00:20:17   yeah like the gag in Toy Story 2 about [<a href="https://overcast.fm/+Ipl-ZAEA/1217">TS</a>]

00:20:21   you know going around the horn if you go [<a href="https://overcast.fm/+Ipl-ZAEA/1221">TS</a>]

00:20:22   into react does not work anymore for [<a href="https://overcast.fm/+Ipl-ZAEA/1222">TS</a>]

00:20:24   kids who are growing up now they're like [<a href="https://overcast.fm/+Ipl-ZAEA/1224">TS</a>]

00:20:26   you can't change channels that fast [<a href="https://overcast.fm/+Ipl-ZAEA/1226">TS</a>]

00:20:27   because the stupid cable box takes 20 [<a href="https://overcast.fm/+Ipl-ZAEA/1227">TS</a>]

00:20:28   minutes to sync to the next you know [<a href="https://overcast.fm/+Ipl-ZAEA/1228">TS</a>]

00:20:30   yeah you don't even they're there that's [<a href="https://overcast.fm/+Ipl-ZAEA/1230">TS</a>]

00:20:32   the whole reason that the guide is so [<a href="https://overcast.fm/+Ipl-ZAEA/1232">TS</a>]

00:20:34   critical because you can't she can't [<a href="https://overcast.fm/+Ipl-ZAEA/1234">TS</a>]

00:20:36   change channels by flipping a button you [<a href="https://overcast.fm/+Ipl-ZAEA/1236">TS</a>]

00:20:39   would go nuts I mean like waiting [<a href="https://overcast.fm/+Ipl-ZAEA/1239">TS</a>]

00:20:40   especially when they're you know this [<a href="https://overcast.fm/+Ipl-ZAEA/1240">TS</a>]

00:20:41   channels in HD this channel is not and [<a href="https://overcast.fm/+Ipl-ZAEA/1241">TS</a>]

00:20:43   you're waiting for your TV to resync it [<a href="https://overcast.fm/+Ipl-ZAEA/1243">TS</a>]

00:20:44   isn't horrendously slow that's another [<a href="https://overcast.fm/+Ipl-ZAEA/1244">TS</a>]

00:20:46   example of a television thing that's [<a href="https://overcast.fm/+Ipl-ZAEA/1246">TS</a>]

00:20:47   gotten worse over time so flipping [<a href="https://overcast.fm/+Ipl-ZAEA/1247">TS</a>]

00:20:49   through channels is alien to me but some [<a href="https://overcast.fm/+Ipl-ZAEA/1249">TS</a>]

00:20:50   of these older people in the video we're [<a href="https://overcast.fm/+Ipl-ZAEA/1250">TS</a>]

00:20:52   saying they just want to sit down and [<a href="https://overcast.fm/+Ipl-ZAEA/1252">TS</a>]

00:20:53   flip through the 3 or 4 channels that [<a href="https://overcast.fm/+Ipl-ZAEA/1253">TS</a>]

00:20:55   they're interested in see what's on [<a href="https://overcast.fm/+Ipl-ZAEA/1255">TS</a>]

00:20:56   quote unquote winning it's a phenomenon [<a href="https://overcast.fm/+Ipl-ZAEA/1256">TS</a>]

00:20:58   that like I can't remember the last time [<a href="https://overcast.fm/+Ipl-ZAEA/1258">TS</a>]

00:21:00   in the last five or six years that I've [<a href="https://overcast.fm/+Ipl-ZAEA/1260">TS</a>]

00:21:02   sat down front of television said let me [<a href="https://overcast.fm/+Ipl-ZAEA/1262">TS</a>]

00:21:04   see what's on no I sit down and I expect [<a href="https://overcast.fm/+Ipl-ZAEA/1264">TS</a>]

00:21:06   programs that I recorded previously that [<a href="https://overcast.fm/+Ipl-ZAEA/1266">TS</a>]

00:21:08   I know I like to be ready and waiting [<a href="https://overcast.fm/+Ipl-ZAEA/1268">TS</a>]

00:21:09   for me and I just choose which one of [<a href="https://overcast.fm/+Ipl-ZAEA/1269">TS</a>]

00:21:11   them I want to watch yeah well I there [<a href="https://overcast.fm/+Ipl-ZAEA/1271">TS</a>]

00:21:13   are a lot of people who turn a TV on [<a href="https://overcast.fm/+Ipl-ZAEA/1273">TS</a>]

00:21:14   just to have the background noise or [<a href="https://overcast.fm/+Ipl-ZAEA/1274">TS</a>]

00:21:16   they're people who just you know they [<a href="https://overcast.fm/+Ipl-ZAEA/1276">TS</a>]

00:21:18   know there's a show on and they maybe [<a href="https://overcast.fm/+Ipl-ZAEA/1278">TS</a>]

00:21:19   they watch what's on it before it or [<a href="https://overcast.fm/+Ipl-ZAEA/1279">TS</a>]

00:21:21   after it but very much it's become a [<a href="https://overcast.fm/+Ipl-ZAEA/1281">TS</a>]

00:21:23   consumer-driven process of how we how we [<a href="https://overcast.fm/+Ipl-ZAEA/1283">TS</a>]

00:21:27   watch TV as opposed to a network driven [<a href="https://overcast.fm/+Ipl-ZAEA/1287">TS</a>]

00:21:30   process of what they showed to us well [<a href="https://overcast.fm/+Ipl-ZAEA/1290">TS</a>]

00:21:33   for some people anyway life is like I [<a href="https://overcast.fm/+Ipl-ZAEA/1293">TS</a>]

00:21:34   said you saw the people in this video [<a href="https://overcast.fm/+Ipl-ZAEA/1294">TS</a>]

00:21:35   and it was a it's a different world from [<a href="https://overcast.fm/+Ipl-ZAEA/1295">TS</a>]

00:21:38   you know my contemporaries or people in [<a href="https://overcast.fm/+Ipl-ZAEA/1298">TS</a>]

00:21:40   the circles that I travel in but it's [<a href="https://overcast.fm/+Ipl-ZAEA/1300">TS</a>]

00:21:42   clear the people like that are out there [<a href="https://overcast.fm/+Ipl-ZAEA/1302">TS</a>]

00:21:43   and it shows that these boxes have [<a href="https://overcast.fm/+Ipl-ZAEA/1303">TS</a>]

00:21:45   stalled no chance to penetrate the [<a href="https://overcast.fm/+Ipl-ZAEA/1305">TS</a>]

00:21:47   mainstream [<a href="https://overcast.fm/+Ipl-ZAEA/1307">TS</a>]

00:21:48   as a replacement or cable and even as a [<a href="https://overcast.fm/+Ipl-ZAEA/1308">TS</a>]

00:21:50   supplement it seems like it doesn't fit [<a href="https://overcast.fm/+Ipl-ZAEA/1310">TS</a>]

00:21:51   in with their pattern of walking [<a href="https://overcast.fm/+Ipl-ZAEA/1311">TS</a>]

00:21:53   television so these are the type of [<a href="https://overcast.fm/+Ipl-ZAEA/1313">TS</a>]

00:21:54   people you may just have to wait for [<a href="https://overcast.fm/+Ipl-ZAEA/1314">TS</a>]

00:21:55   them to die off before these boxes [<a href="https://overcast.fm/+Ipl-ZAEA/1315">TS</a>]

00:21:57   become pervasive yes so what are you [<a href="https://overcast.fm/+Ipl-ZAEA/1317">TS</a>]

00:22:00   what are your kids do do they have like [<a href="https://overcast.fm/+Ipl-ZAEA/1320">TS</a>]

00:22:02   a TiVo or do they have things that are [<a href="https://overcast.fm/+Ipl-ZAEA/1322">TS</a>]

00:22:04   that are theirs that they can watch or [<a href="https://overcast.fm/+Ipl-ZAEA/1324">TS</a>]

00:22:05   do they sit down and watch like you put [<a href="https://overcast.fm/+Ipl-ZAEA/1325">TS</a>]

00:22:08   on Nick jr. or something they just watch [<a href="https://overcast.fm/+Ipl-ZAEA/1328">TS</a>]

00:22:09   it [<a href="https://overcast.fm/+Ipl-ZAEA/1329">TS</a>]

00:22:10   they've never watched live TV and they [<a href="https://overcast.fm/+Ipl-ZAEA/1330">TS</a>]

00:22:11   never watch commercials either and my [<a href="https://overcast.fm/+Ipl-ZAEA/1331">TS</a>]

00:22:13   son is six now and he the only [<a href="https://overcast.fm/+Ipl-ZAEA/1333">TS</a>]

00:22:16   commercials he's seen as a two shows [<a href="https://overcast.fm/+Ipl-ZAEA/1336">TS</a>]

00:22:18   that he records have one commercial [<a href="https://overcast.fm/+Ipl-ZAEA/1338">TS</a>]

00:22:20   break in them and he knows how 30 [<a href="https://overcast.fm/+Ipl-ZAEA/1340">TS</a>]

00:22:21   seconds get past them so he just [<a href="https://overcast.fm/+Ipl-ZAEA/1341">TS</a>]

00:22:22   literally has literally never seen [<a href="https://overcast.fm/+Ipl-ZAEA/1342">TS</a>]

00:22:23   commercials at the age of six by the [<a href="https://overcast.fm/+Ipl-ZAEA/1343">TS</a>]

00:22:26   time I was six I'd probably seen you [<a href="https://overcast.fm/+Ipl-ZAEA/1346">TS</a>]

00:22:27   know whatever it is 20 million hours of [<a href="https://overcast.fm/+Ipl-ZAEA/1347">TS</a>]

00:22:29   career right right right [<a href="https://overcast.fm/+Ipl-ZAEA/1349">TS</a>]

00:22:30   interestingly the not seen commercials [<a href="https://overcast.fm/+Ipl-ZAEA/1350">TS</a>]

00:22:32   does not make him not want to beg for [<a href="https://overcast.fm/+Ipl-ZAEA/1352">TS</a>]

00:22:34   toys because well go to the toy store he [<a href="https://overcast.fm/+Ipl-ZAEA/1354">TS</a>]

00:22:37   sees the toys there and you don't eat [<a href="https://overcast.fm/+Ipl-ZAEA/1357">TS</a>]

00:22:39   ads to make toys tractive two three four [<a href="https://overcast.fm/+Ipl-ZAEA/1359">TS</a>]

00:22:41   five and six-year-old so maybe would be [<a href="https://overcast.fm/+Ipl-ZAEA/1361">TS</a>]

00:22:43   worse if you saw commercials but no [<a href="https://overcast.fm/+Ipl-ZAEA/1363">TS</a>]

00:22:45   maybe the first time a commercial came [<a href="https://overcast.fm/+Ipl-ZAEA/1365">TS</a>]

00:22:47   on he called me into the room when he [<a href="https://overcast.fm/+Ipl-ZAEA/1367">TS</a>]

00:22:48   was three or four and sits daddy there's [<a href="https://overcast.fm/+Ipl-ZAEA/1368">TS</a>]

00:22:49   something wrong with the TV night wire [<a href="https://overcast.fm/+Ipl-ZAEA/1369">TS</a>]

00:22:51   where's my show exactly what I didn't [<a href="https://overcast.fm/+Ipl-ZAEA/1371">TS</a>]

00:22:53   understand what this way you know it's [<a href="https://overcast.fm/+Ipl-ZAEA/1373">TS</a>]

00:22:55   over why is it over it's not only it's [<a href="https://overcast.fm/+Ipl-ZAEA/1375">TS</a>]

00:22:58   this commercial they get annoyed now [<a href="https://overcast.fm/+Ipl-ZAEA/1378">TS</a>]

00:23:00   like he watches some shows that release [<a href="https://overcast.fm/+Ipl-ZAEA/1380">TS</a>]

00:23:02   a new episode every week in a particular [<a href="https://overcast.fm/+Ipl-ZAEA/1382">TS</a>]

00:23:04   season and when he watched one episode [<a href="https://overcast.fm/+Ipl-ZAEA/1384">TS</a>]

00:23:06   he wants to watch another when I say [<a href="https://overcast.fm/+Ipl-ZAEA/1386">TS</a>]

00:23:07   hasn't aired yet and it I still struggle [<a href="https://overcast.fm/+Ipl-ZAEA/1387">TS</a>]

00:23:10   to explain that concept that you know [<a href="https://overcast.fm/+Ipl-ZAEA/1390">TS</a>]

00:23:12   they make the shows ahead time but they [<a href="https://overcast.fm/+Ipl-ZAEA/1392">TS</a>]

00:23:14   dole them out sort of one every week and [<a href="https://overcast.fm/+Ipl-ZAEA/1394">TS</a>]

00:23:16   then why can't you just show me the show [<a href="https://overcast.fm/+Ipl-ZAEA/1396">TS</a>]

00:23:19   like we haven't recorded to get its [<a href="https://overcast.fm/+Ipl-ZAEA/1399">TS</a>]

00:23:21   broadcast and then like it's his mental [<a href="https://overcast.fm/+Ipl-ZAEA/1401">TS</a>]

00:23:23   model does not match the actual model [<a href="https://overcast.fm/+Ipl-ZAEA/1403">TS</a>]

00:23:26   for television it matches mostly the [<a href="https://overcast.fm/+Ipl-ZAEA/1406">TS</a>]

00:23:27   TiVo model yeah it's funny because kids [<a href="https://overcast.fm/+Ipl-ZAEA/1407">TS</a>]

00:23:30   growing up now really won't ever have [<a href="https://overcast.fm/+Ipl-ZAEA/1410">TS</a>]

00:23:33   the same concept of TV that that we had [<a href="https://overcast.fm/+Ipl-ZAEA/1413">TS</a>]

00:23:35   and most of the people who are listening [<a href="https://overcast.fm/+Ipl-ZAEA/1415">TS</a>]

00:23:37   to this show probably had to which is [<a href="https://overcast.fm/+Ipl-ZAEA/1417">TS</a>]

00:23:39   very very fundamentally different uh you [<a href="https://overcast.fm/+Ipl-ZAEA/1419">TS</a>]

00:23:43   know we have all these shows and we [<a href="https://overcast.fm/+Ipl-ZAEA/1423">TS</a>]

00:23:45   actually went through this transition [<a href="https://overcast.fm/+Ipl-ZAEA/1425">TS</a>]

00:23:46   with our kid he's three being able to go [<a href="https://overcast.fm/+Ipl-ZAEA/1426">TS</a>]

00:23:50   from all of that we just got to be [<a href="https://overcast.fm/+Ipl-ZAEA/1430">TS</a>]

00:23:52   honest we just kind of got fed up with [<a href="https://overcast.fm/+Ipl-ZAEA/1432">TS</a>]

00:23:54   him saying I wouldn't I want to watch [<a href="https://overcast.fm/+Ipl-ZAEA/1434">TS</a>]

00:23:55   this one oh but I don't I don't just [<a href="https://overcast.fm/+Ipl-ZAEA/1435">TS</a>]

00:23:57   want Dinosaur Train you know I want the [<a href="https://overcast.fm/+Ipl-ZAEA/1437">TS</a>]

00:24:00   one where they [<a href="https://overcast.fm/+Ipl-ZAEA/1440">TS</a>]

00:24:01   I'm the Triceratops you know or it [<a href="https://overcast.fm/+Ipl-ZAEA/1441">TS</a>]

00:24:03   became this specific you know what we're [<a href="https://overcast.fm/+Ipl-ZAEA/1443">TS</a>]

00:24:07   putting on a Nick jr. and whatever's on [<a href="https://overcast.fm/+Ipl-ZAEA/1447">TS</a>]

00:24:10   that's what we're watching for the next [<a href="https://overcast.fm/+Ipl-ZAEA/1450">TS</a>]

00:24:11   half hour while we eat lunch or whatever [<a href="https://overcast.fm/+Ipl-ZAEA/1451">TS</a>]

00:24:13   it is you know well while we try to take [<a href="https://overcast.fm/+Ipl-ZAEA/1453">TS</a>]

00:24:15   the trash out and do all these other [<a href="https://overcast.fm/+Ipl-ZAEA/1455">TS</a>]

00:24:16   things around the house you're gonna get [<a href="https://overcast.fm/+Ipl-ZAEA/1456">TS</a>]

00:24:19   to watch a show for 30 minutes and it's [<a href="https://overcast.fm/+Ipl-ZAEA/1459">TS</a>]

00:24:21   whatever's on and he there was this [<a href="https://overcast.fm/+Ipl-ZAEA/1461">TS</a>]

00:24:23   transition because for for so long [<a href="https://overcast.fm/+Ipl-ZAEA/1463">TS</a>]

00:24:25   we kind of doled out to him oh well we [<a href="https://overcast.fm/+Ipl-ZAEA/1465">TS</a>]

00:24:28   only want him to watch so much TV so [<a href="https://overcast.fm/+Ipl-ZAEA/1468">TS</a>]

00:24:30   we'll give him this show in this show [<a href="https://overcast.fm/+Ipl-ZAEA/1470">TS</a>]

00:24:32   because he seems to like him and we had [<a href="https://overcast.fm/+Ipl-ZAEA/1472">TS</a>]

00:24:34   to sort of transition it to this is [<a href="https://overcast.fm/+Ipl-ZAEA/1474">TS</a>]

00:24:35   what's on and we don't control what's on [<a href="https://overcast.fm/+Ipl-ZAEA/1475">TS</a>]

00:24:38   you know the end and that was his shift [<a href="https://overcast.fm/+Ipl-ZAEA/1478">TS</a>]

00:24:41   his mindset change was TV is happening [<a href="https://overcast.fm/+Ipl-ZAEA/1481">TS</a>]

00:24:45   and we don't always control it so I like [<a href="https://overcast.fm/+Ipl-ZAEA/1485">TS</a>]

00:24:49   it so my kids still request specific [<a href="https://overcast.fm/+Ipl-ZAEA/1489">TS</a>]

00:24:51   episodes that makes it was nothing [<a href="https://overcast.fm/+Ipl-ZAEA/1491">TS</a>]

00:24:52   interesting Evo is it for us do you have [<a href="https://overcast.fm/+Ipl-ZAEA/1492">TS</a>]

00:24:54   a description of a show the one where [<a href="https://overcast.fm/+Ipl-ZAEA/1494">TS</a>]

00:24:56   the mean dog says X Y Z and then you've [<a href="https://overcast.fm/+Ipl-ZAEA/1496">TS</a>]

00:24:58   got to look through the show [<a href="https://overcast.fm/+Ipl-ZAEA/1498">TS</a>]

00:24:58   descriptions to find it but at a certain [<a href="https://overcast.fm/+Ipl-ZAEA/1498">TS</a>]

00:25:00   point you get good at finding them I'm [<a href="https://overcast.fm/+Ipl-ZAEA/1500">TS</a>]

00:25:01   also using it as a way to teach my kids [<a href="https://overcast.fm/+Ipl-ZAEA/1501">TS</a>]

00:25:03   to read because you'll make them read [<a href="https://overcast.fm/+Ipl-ZAEA/1503">TS</a>]

00:25:05   the titles and descriptions of the [<a href="https://overcast.fm/+Ipl-ZAEA/1505">TS</a>]

00:25:06   show's themselves in the menu but it's [<a href="https://overcast.fm/+Ipl-ZAEA/1506">TS</a>]

00:25:08   interesting going through all this when [<a href="https://overcast.fm/+Ipl-ZAEA/1508">TS</a>]

00:25:10   they have sort of they can pick any [<a href="https://overcast.fm/+Ipl-ZAEA/1510">TS</a>]

00:25:11   episode of any of their shows they want [<a href="https://overcast.fm/+Ipl-ZAEA/1511">TS</a>]

00:25:12   to watch it anytime both of them pretty [<a href="https://overcast.fm/+Ipl-ZAEA/1512">TS</a>]

00:25:15   quickly arrived upon the random play via [<a href="https://overcast.fm/+Ipl-ZAEA/1515">TS</a>]

00:25:17   Daddy technique whether to say just just [<a href="https://overcast.fm/+Ipl-ZAEA/1517">TS</a>]

00:25:20   pick any one dad and so I pick a random [<a href="https://overcast.fm/+Ipl-ZAEA/1520">TS</a>]

00:25:21   episode and that's what they get to [<a href="https://overcast.fm/+Ipl-ZAEA/1521">TS</a>]

00:25:22   watch or their choices now are random [<a href="https://overcast.fm/+Ipl-ZAEA/1522">TS</a>]

00:25:25   play by dad the latest episode which [<a href="https://overcast.fm/+Ipl-ZAEA/1525">TS</a>]

00:25:28   they do understand the concept of that [<a href="https://overcast.fm/+Ipl-ZAEA/1528">TS</a>]

00:25:29   is the one at the top of the list it's [<a href="https://overcast.fm/+Ipl-ZAEA/1529">TS</a>]

00:25:30   the newest one even if it happens to be [<a href="https://overcast.fm/+Ipl-ZAEA/1530">TS</a>]

00:25:32   a repeat ah and then a specific [<a href="https://overcast.fm/+Ipl-ZAEA/1532">TS</a>]

00:25:35   description of you know show me the one [<a href="https://overcast.fm/+Ipl-ZAEA/1535">TS</a>]

00:25:36   with this or my daughter who's 3 her [<a href="https://overcast.fm/+Ipl-ZAEA/1536">TS</a>]

00:25:38   description is I don't want the one with [<a href="https://overcast.fm/+Ipl-ZAEA/1538">TS</a>]

00:25:40   the bugs and I don't want the one with [<a href="https://overcast.fm/+Ipl-ZAEA/1540">TS</a>]

00:25:42   you know something else and then you [<a href="https://overcast.fm/+Ipl-ZAEA/1542">TS</a>]

00:25:44   pick any from over there so I don't mind [<a href="https://overcast.fm/+Ipl-ZAEA/1544">TS</a>]

00:25:48   as long as and and my kids only [<a href="https://overcast.fm/+Ipl-ZAEA/1548">TS</a>]

00:25:49   basically watch PBS - so no ads every [<a href="https://overcast.fm/+Ipl-ZAEA/1549">TS</a>]

00:25:51   show has some educational content with [<a href="https://overcast.fm/+Ipl-ZAEA/1551">TS</a>]

00:25:53   the exception of Clone Wars which the [<a href="https://overcast.fm/+Ipl-ZAEA/1553">TS</a>]

00:25:54   chatroom is talking about and yes my son [<a href="https://overcast.fm/+Ipl-ZAEA/1554">TS</a>]

00:25:56   is addicted to that as well maybe we [<a href="https://overcast.fm/+Ipl-ZAEA/1556">TS</a>]

00:25:59   will do a star wars episode eventually [<a href="https://overcast.fm/+Ipl-ZAEA/1559">TS</a>]

00:26:00   but I don't want this to turn into the [<a href="https://overcast.fm/+Ipl-ZAEA/1560">TS</a>]

00:26:01   talk show so I mean see alright show [<a href="https://overcast.fm/+Ipl-ZAEA/1561">TS</a>]

00:26:04   topic today is actual show topic you [<a href="https://overcast.fm/+Ipl-ZAEA/1564">TS</a>]

00:26:08   pick this one as usual yeah before you [<a href="https://overcast.fm/+Ipl-ZAEA/1568">TS</a>]

00:26:11   forced me to pick them I would rather [<a href="https://overcast.fm/+Ipl-ZAEA/1571">TS</a>]

00:26:12   you just pick them but you know I like [<a href="https://overcast.fm/+Ipl-ZAEA/1572">TS</a>]

00:26:14   for you to pick them [<a href="https://overcast.fm/+Ipl-ZAEA/1574">TS</a>]

00:26:15   because I'm the one who's writing the [<a href="https://overcast.fm/+Ipl-ZAEA/1575">TS</a>]

00:26:16   topics and if I pick them I feel like [<a href="https://overcast.fm/+Ipl-ZAEA/1576">TS</a>]

00:26:19   there has to be Chinese ball I write [<a href="https://overcast.fm/+Ipl-ZAEA/1579">TS</a>]

00:26:20   down the topics and you pick them it [<a href="https://overcast.fm/+Ipl-ZAEA/1580">TS</a>]

00:26:21   adds a little bit of dynamic you know I [<a href="https://overcast.fm/+Ipl-ZAEA/1581">TS</a>]

00:26:24   don't know I just feel like if I picked [<a href="https://overcast.fm/+Ipl-ZAEA/1584">TS</a>]

00:26:26   them I'll always pick the ones that are [<a href="https://overcast.fm/+Ipl-ZAEA/1586">TS</a>]

00:26:27   most interesting to me and perhaps not [<a href="https://overcast.fm/+Ipl-ZAEA/1587">TS</a>]

00:26:30   the most interesting to the listener so [<a href="https://overcast.fm/+Ipl-ZAEA/1590">TS</a>]

00:26:32   you add a second you're so considerate [<a href="https://overcast.fm/+Ipl-ZAEA/1592">TS</a>]

00:26:33   I try so today is a is iOS versus the [<a href="https://overcast.fm/+Ipl-ZAEA/1593">TS</a>]

00:26:38   world yeah love that iOS versus the [<a href="https://overcast.fm/+Ipl-ZAEA/1598">TS</a>]

00:26:41   world yeah and the short description of [<a href="https://overcast.fm/+Ipl-ZAEA/1601">TS</a>]

00:26:44   this was what Apple need huh we just [<a href="https://overcast.fm/+Ipl-ZAEA/1604">TS</a>]

00:26:50   lost John hold on because that was who's [<a href="https://overcast.fm/+Ipl-ZAEA/1610">TS</a>]

00:26:52   just getting on did what happen [<a href="https://overcast.fm/+Ipl-ZAEA/1612">TS</a>]

00:26:54   what happened I'm back yes I had a [<a href="https://overcast.fm/+Ipl-ZAEA/1614">TS</a>]

00:26:56   little software malfunction okay so say [<a href="https://overcast.fm/+Ipl-ZAEA/1616">TS</a>]

00:26:58   that again cuz I was I was in the edge [<a href="https://overcast.fm/+Ipl-ZAEA/1618">TS</a>]

00:27:00   of my seat alright so iOS versus the [<a href="https://overcast.fm/+Ipl-ZAEA/1620">TS</a>]

00:27:02   world is what Apple needs to do to [<a href="https://overcast.fm/+Ipl-ZAEA/1622">TS</a>]

00:27:04   achieve iPod like success with iOS [<a href="https://overcast.fm/+Ipl-ZAEA/1624">TS</a>]

00:27:06   devices and some would argue they [<a href="https://overcast.fm/+Ipl-ZAEA/1626">TS</a>]

00:27:10   already have well I in my definition of [<a href="https://overcast.fm/+Ipl-ZAEA/1630">TS</a>]

00:27:13   that phrase I'm saying iPod loss like [<a href="https://overcast.fm/+Ipl-ZAEA/1633">TS</a>]

00:27:14   success is just complete dominance so if [<a href="https://overcast.fm/+Ipl-ZAEA/1634">TS</a>]

00:27:18   you have a digital music player you know [<a href="https://overcast.fm/+Ipl-ZAEA/1638">TS</a>]

00:27:19   anyone has a digital music player it's [<a href="https://overcast.fm/+Ipl-ZAEA/1639">TS</a>]

00:27:21   an iPod yeah you it's pretty good guess [<a href="https://overcast.fm/+Ipl-ZAEA/1641">TS</a>]

00:27:23   it's just like if you know anybody who [<a href="https://overcast.fm/+Ipl-ZAEA/1643">TS</a>]

00:27:25   has a computer you know across the [<a href="https://overcast.fm/+Ipl-ZAEA/1645">TS</a>]

00:27:27   entire world you can say it's a Windows [<a href="https://overcast.fm/+Ipl-ZAEA/1647">TS</a>]

00:27:29   PC yeah I mean among our friends yes [<a href="https://overcast.fm/+Ipl-ZAEA/1649">TS</a>]

00:27:31   it's always going to be Mac's or [<a href="https://overcast.fm/+Ipl-ZAEA/1651">TS</a>]

00:27:32   whatever but doesn't matter like iPod is [<a href="https://overcast.fm/+Ipl-ZAEA/1652">TS</a>]

00:27:33   like Windows it's not like just among [<a href="https://overcast.fm/+Ipl-ZAEA/1653">TS</a>]

00:27:35   you know geek nerds who travel the exact [<a href="https://overcast.fm/+Ipl-ZAEA/1655">TS</a>]

00:27:38   same tech circles as you do you can [<a href="https://overcast.fm/+Ipl-ZAEA/1658">TS</a>]

00:27:39   guess what it's not anybody pick any [<a href="https://overcast.fm/+Ipl-ZAEA/1659">TS</a>]

00:27:41   random human in the United States or in [<a href="https://overcast.fm/+Ipl-ZAEA/1661">TS</a>]

00:27:43   the first world right and say he has a [<a href="https://overcast.fm/+Ipl-ZAEA/1663">TS</a>]

00:27:46   digital use a music player guess what it [<a href="https://overcast.fm/+Ipl-ZAEA/1666">TS</a>]

00:27:47   is [<a href="https://overcast.fm/+Ipl-ZAEA/1667">TS</a>]

00:27:47   you guys I applaud your right 70% of the [<a href="https://overcast.fm/+Ipl-ZAEA/1667">TS</a>]

00:27:49   time just like you guess windows whoo [<a href="https://overcast.fm/+Ipl-ZAEA/1669">TS</a>]

00:27:51   right 90% of the time or whatever their [<a href="https://overcast.fm/+Ipl-ZAEA/1671">TS</a>]

00:27:52   percentages are um and so I wrote about [<a href="https://overcast.fm/+Ipl-ZAEA/1672">TS</a>]

00:27:57   this [<a href="https://overcast.fm/+Ipl-ZAEA/1677">TS</a>]

00:27:57   when was that back in the summer thrust [<a href="https://overcast.fm/+Ipl-ZAEA/1677">TS</a>]

00:28:02   of the article was something slightly [<a href="https://overcast.fm/+Ipl-ZAEA/1682">TS</a>]

00:28:03   different but this was in the core of [<a href="https://overcast.fm/+Ipl-ZAEA/1683">TS</a>]

00:28:05   the article the article was called can [<a href="https://overcast.fm/+Ipl-ZAEA/1685">TS</a>]

00:28:07   you buy me now which was my play on [<a href="https://overcast.fm/+Ipl-ZAEA/1687">TS</a>]

00:28:10   Verizon's can you hear me now thing and [<a href="https://overcast.fm/+Ipl-ZAEA/1690">TS</a>]

00:28:12   it was about why Apple needs to go to [<a href="https://overcast.fm/+Ipl-ZAEA/1692">TS</a>]

00:28:14   Verizon and why they have to do it soon [<a href="https://overcast.fm/+Ipl-ZAEA/1694">TS</a>]

00:28:17   right [<a href="https://overcast.fm/+Ipl-ZAEA/1697">TS</a>]

00:28:17   looks like they listened to you well [<a href="https://overcast.fm/+Ipl-ZAEA/1697">TS</a>]

00:28:20   yeah then listen to me that's [<a href="https://overcast.fm/+Ipl-ZAEA/1700">TS</a>]

00:28:21   interesting though speaking of Apple [<a href="https://overcast.fm/+Ipl-ZAEA/1701">TS</a>]

00:28:23   going to Verizon I remember and whenever [<a href="https://overcast.fm/+Ipl-ZAEA/1703">TS</a>]

00:28:26   they whenever they had WDC and they [<a href="https://overcast.fm/+Ipl-ZAEA/1706">TS</a>]

00:28:28   announced the [<a href="https://overcast.fm/+Ipl-ZAEA/1708">TS</a>]

00:28:28   yeah I guess it was the iPhone 4 in June [<a href="https://overcast.fm/+Ipl-ZAEA/1708">TS</a>]

00:28:31   of this year was that the announcement [<a href="https://overcast.fm/+Ipl-ZAEA/1711">TS</a>]

00:28:33   then was June June or July but anyway [<a href="https://overcast.fm/+Ipl-ZAEA/1713">TS</a>]

00:28:38   during the summer when they had WotC and [<a href="https://overcast.fm/+Ipl-ZAEA/1718">TS</a>]

00:28:40   everyone was talking about Verizon as [<a href="https://overcast.fm/+Ipl-ZAEA/1720">TS</a>]

00:28:41   they always do before any type of thing [<a href="https://overcast.fm/+Ipl-ZAEA/1721">TS</a>]

00:28:43   as soon as they came on stage and did [<a href="https://overcast.fm/+Ipl-ZAEA/1723">TS</a>]

00:28:44   their presentation about the iPhone I [<a href="https://overcast.fm/+Ipl-ZAEA/1724">TS</a>]

00:28:46   just knew January 2011 Verizon iPhone [<a href="https://overcast.fm/+Ipl-ZAEA/1726">TS</a>]

00:28:50   like people were talking about it coming [<a href="https://overcast.fm/+Ipl-ZAEA/1730">TS</a>]

00:28:52   earlier and they didn't know when the [<a href="https://overcast.fm/+Ipl-ZAEA/1732">TS</a>]

00:28:53   contract was gonna be up and they didn't [<a href="https://overcast.fm/+Ipl-ZAEA/1733">TS</a>]

00:28:54   know what was going to be but as soon as [<a href="https://overcast.fm/+Ipl-ZAEA/1734">TS</a>]

00:28:56   they did that whole presentation on a [<a href="https://overcast.fm/+Ipl-ZAEA/1736">TS</a>]

00:28:57   new iPhone didn't mention Verizon once [<a href="https://overcast.fm/+Ipl-ZAEA/1737">TS</a>]

00:28:59   and had this brand-new hardware and this [<a href="https://overcast.fm/+Ipl-ZAEA/1739">TS</a>]

00:29:01   new OS and everything it was clear to me [<a href="https://overcast.fm/+Ipl-ZAEA/1741">TS</a>]

00:29:03   that this is not happening until at [<a href="https://overcast.fm/+Ipl-ZAEA/1743">TS</a>]

00:29:05   least 2011 but they want to do it as [<a href="https://overcast.fm/+Ipl-ZAEA/1745">TS</a>]

00:29:06   soon as they can so that's one of the [<a href="https://overcast.fm/+Ipl-ZAEA/1746">TS</a>]

00:29:08   times I had the clearest premonition [<a href="https://overcast.fm/+Ipl-ZAEA/1748">TS</a>]

00:29:11   about when based on nothing really just [<a href="https://overcast.fm/+Ipl-ZAEA/1751">TS</a>]

00:29:13   gut instinct based on lend Verizon [<a href="https://overcast.fm/+Ipl-ZAEA/1753">TS</a>]

00:29:15   iPhone for coming to turned out to be [<a href="https://overcast.fm/+Ipl-ZAEA/1755">TS</a>]

00:29:16   right not that I could do anything with [<a href="https://overcast.fm/+Ipl-ZAEA/1756">TS</a>]

00:29:18   that information but that was just a fun [<a href="https://overcast.fm/+Ipl-ZAEA/1758">TS</a>]

00:29:21   coincidence but anyway this article was [<a href="https://overcast.fm/+Ipl-ZAEA/1761">TS</a>]

00:29:23   about why they need to get on Verizon as [<a href="https://overcast.fm/+Ipl-ZAEA/1763">TS</a>]

00:29:25   soon as possible and it was talking [<a href="https://overcast.fm/+Ipl-ZAEA/1765">TS</a>]

00:29:27   about how everyone likes to apply the [<a href="https://overcast.fm/+Ipl-ZAEA/1767">TS</a>]

00:29:31   Windows PC [<a href="https://overcast.fm/+Ipl-ZAEA/1771">TS</a>]

00:29:33   template on top of any sort of tech [<a href="https://overcast.fm/+Ipl-ZAEA/1773">TS</a>]

00:29:36   debate used to be they would they would [<a href="https://overcast.fm/+Ipl-ZAEA/1776">TS</a>]

00:29:38   apply the the Betamax [<a href="https://overcast.fm/+Ipl-ZAEA/1778">TS</a>]

00:29:39   yeah VHS beta maybe just things that [<a href="https://overcast.fm/+Ipl-ZAEA/1779">TS</a>]

00:29:42   they applied the VHS Betamax analogy to [<a href="https://overcast.fm/+Ipl-ZAEA/1782">TS</a>]

00:29:44   PCs but now now this day and age people [<a href="https://overcast.fm/+Ipl-ZAEA/1784">TS</a>]

00:29:47   apply the PC analogy and the PC analogy [<a href="https://overcast.fm/+Ipl-ZAEA/1787">TS</a>]

00:29:49   is you know Macintosh came along and it [<a href="https://overcast.fm/+Ipl-ZAEA/1789">TS</a>]

00:29:51   was arguably a better product but window [<a href="https://overcast.fm/+Ipl-ZAEA/1791">TS</a>]

00:29:53   license Micron's window is far and wide [<a href="https://overcast.fm/+Ipl-ZAEA/1793">TS</a>]

00:29:56   and everybody got on board that train [<a href="https://overcast.fm/+Ipl-ZAEA/1796">TS</a>]

00:29:58   and Apple was marginalized in Windows [<a href="https://overcast.fm/+Ipl-ZAEA/1798">TS</a>]

00:30:00   came to dominate and so that's the [<a href="https://overcast.fm/+Ipl-ZAEA/1800">TS</a>]

00:30:02   template that they try to shoehorn every [<a href="https://overcast.fm/+Ipl-ZAEA/1802">TS</a>]

00:30:03   single thing into it and then right if [<a href="https://overcast.fm/+Ipl-ZAEA/1803">TS</a>]

00:30:05   you were to update that analogy it fits [<a href="https://overcast.fm/+Ipl-ZAEA/1805">TS</a>]

00:30:08   pretty well you can say you know today [<a href="https://overcast.fm/+Ipl-ZAEA/1808">TS</a>]

00:30:10   Google is Microsoft they're their [<a href="https://overcast.fm/+Ipl-ZAEA/1810">TS</a>]

00:30:11   licensing their operating system for and [<a href="https://overcast.fm/+Ipl-ZAEA/1811">TS</a>]

00:30:13   what I do know Android is their Windows [<a href="https://overcast.fm/+Ipl-ZAEA/1813">TS</a>]

00:30:15   right so you can operating system [<a href="https://overcast.fm/+Ipl-ZAEA/1815">TS</a>]

00:30:16   everybody can have they sell it to hard [<a href="https://overcast.fm/+Ipl-ZAEA/1816">TS</a>]

00:30:18   drive they sell it they give it away [<a href="https://overcast.fm/+Ipl-ZAEA/1818">TS</a>]

00:30:19   actually to hardware makers and an iOS [<a href="https://overcast.fm/+Ipl-ZAEA/1819">TS</a>]

00:30:23   is the Macintosh operating system and [<a href="https://overcast.fm/+Ipl-ZAEA/1823">TS</a>]

00:30:25   Apple Apple is Apple in both analogies [<a href="https://overcast.fm/+Ipl-ZAEA/1825">TS</a>]

00:30:27   which I think is interesting it's like [<a href="https://overcast.fm/+Ipl-ZAEA/1827">TS</a>]

00:30:28   the one player that has not changed in [<a href="https://overcast.fm/+Ipl-ZAEA/1828">TS</a>]

00:30:30   you know two generations of tech battles [<a href="https://overcast.fm/+Ipl-ZAEA/1830">TS</a>]

00:30:33   and the whole article talks about why [<a href="https://overcast.fm/+Ipl-ZAEA/1833">TS</a>]

00:30:35   these why do the difference why this [<a href="https://overcast.fm/+Ipl-ZAEA/1835">TS</a>]

00:30:37   template doesn't really hold um [<a href="https://overcast.fm/+Ipl-ZAEA/1837">TS</a>]

00:30:41   I'll go through a couple the reasons why [<a href="https://overcast.fm/+Ipl-ZAEA/1841">TS</a>]

00:30:42   it doesn't hold briefly can read the [<a href="https://overcast.fm/+Ipl-ZAEA/1842">TS</a>]

00:30:43   article if you want to but uh for [<a href="https://overcast.fm/+Ipl-ZAEA/1843">TS</a>]

00:30:46   pricing Windows PCs were always weight [<a href="https://overcast.fm/+Ipl-ZAEA/1846">TS</a>]

00:30:48   cheaper than Mac's still are arguably [<a href="https://overcast.fm/+Ipl-ZAEA/1848">TS</a>]

00:30:51   didn't you know knock-knock the not [<a href="https://overcast.fm/+Ipl-ZAEA/1851">TS</a>]

00:30:54   equivalent machines but you can get into [<a href="https://overcast.fm/+Ipl-ZAEA/1854">TS</a>]

00:30:57   a PC for Less yeah and it wasn't at [<a href="https://overcast.fm/+Ipl-ZAEA/1857">TS</a>]

00:31:00   various points it wasn't like five bucks [<a href="https://overcast.fm/+Ipl-ZAEA/1860">TS</a>]

00:31:01   cheaper it was like hundreds of dollars [<a href="https://overcast.fm/+Ipl-ZAEA/1861">TS</a>]

00:31:03   you know it's something that in the [<a href="https://overcast.fm/+Ipl-ZAEA/1863">TS</a>]

00:31:04   mid-90s it was you know double the price [<a href="https://overcast.fm/+Ipl-ZAEA/1864">TS</a>]

00:31:06   sometimes for similarly powerful [<a href="https://overcast.fm/+Ipl-ZAEA/1866">TS</a>]

00:31:08   computers and that is simply not the [<a href="https://overcast.fm/+Ipl-ZAEA/1868">TS</a>]

00:31:11   case with iOS based devices the iPhone [<a href="https://overcast.fm/+Ipl-ZAEA/1871">TS</a>]

00:31:15   cost about the same amount as any other [<a href="https://overcast.fm/+Ipl-ZAEA/1875">TS</a>]

00:31:17   phone does any other comparable [<a href="https://overcast.fm/+Ipl-ZAEA/1877">TS</a>]

00:31:19   smartphone and the main thing is that [<a href="https://overcast.fm/+Ipl-ZAEA/1879">TS</a>]

00:31:21   the the majority of the cost of phones [<a href="https://overcast.fm/+Ipl-ZAEA/1881">TS</a>]

00:31:23   is not in the phone themselves just in [<a href="https://overcast.fm/+Ipl-ZAEA/1883">TS</a>]

00:31:24   the contract Apple doesn't even control [<a href="https://overcast.fm/+Ipl-ZAEA/1884">TS</a>]

00:31:25   that price right and that's more or less [<a href="https://overcast.fm/+Ipl-ZAEA/1885">TS</a>]

00:31:27   the same for everybody so that's a big [<a href="https://overcast.fm/+Ipl-ZAEA/1887">TS</a>]

00:31:30   difference um in this case Apple got the [<a href="https://overcast.fm/+Ipl-ZAEA/1890">TS</a>]

00:31:33   critical mass pretty fast with the iOS [<a href="https://overcast.fm/+Ipl-ZAEA/1893">TS</a>]

00:31:35   App Store and everything they never [<a href="https://overcast.fm/+Ipl-ZAEA/1895">TS</a>]

00:31:37   liked the hip higher iOS market share no [<a href="https://overcast.fm/+Ipl-ZAEA/1897">TS</a>]

00:31:39   matter how you measure it then they ever [<a href="https://overcast.fm/+Ipl-ZAEA/1899">TS</a>]

00:31:40   did for the Mac even in the Mac's heyday [<a href="https://overcast.fm/+Ipl-ZAEA/1900">TS</a>]

00:31:42   I think the Mac barely got above 10% and [<a href="https://overcast.fm/+Ipl-ZAEA/1902">TS</a>]

00:31:44   like it's best time and you know apples [<a href="https://overcast.fm/+Ipl-ZAEA/1904">TS</a>]

00:31:46   got 16% or something of a smartphone [<a href="https://overcast.fm/+Ipl-ZAEA/1906">TS</a>]

00:31:47   market now and in terms of the App Store [<a href="https://overcast.fm/+Ipl-ZAEA/1907">TS</a>]

00:31:50   in terms of number of applications and [<a href="https://overcast.fm/+Ipl-ZAEA/1910">TS</a>]

00:31:52   downloads Apple never had this kind of [<a href="https://overcast.fm/+Ipl-ZAEA/1912">TS</a>]

00:31:53   dominance with Mac apps there were never [<a href="https://overcast.fm/+Ipl-ZAEA/1913">TS</a>]

00:31:54   you know 10 times 20 times as many Mac [<a href="https://overcast.fm/+Ipl-ZAEA/1914">TS</a>]

00:31:56   apps as window apps right so Apple did [<a href="https://overcast.fm/+Ipl-ZAEA/1916">TS</a>]

00:31:59   really get out ahead here um one of the [<a href="https://overcast.fm/+Ipl-ZAEA/1919">TS</a>]

00:32:02   big things that people and talk about [<a href="https://overcast.fm/+Ipl-ZAEA/1922">TS</a>]

00:32:03   much is that people not shop based on [<a href="https://overcast.fm/+Ipl-ZAEA/1923">TS</a>]

00:32:05   spec anymore like they did in the PC [<a href="https://overcast.fm/+Ipl-ZAEA/1925">TS</a>]

00:32:07   world there's always like how many [<a href="https://overcast.fm/+Ipl-ZAEA/1927">TS</a>]

00:32:08   megahertz how many megabytes how big is [<a href="https://overcast.fm/+Ipl-ZAEA/1928">TS</a>]

00:32:10   the hard drive how big is the screen how [<a href="https://overcast.fm/+Ipl-ZAEA/1930">TS</a>]

00:32:12   many colors you know they would shop [<a href="https://overcast.fm/+Ipl-ZAEA/1932">TS</a>]

00:32:15   based on those criteria and that's why a [<a href="https://overcast.fm/+Ipl-ZAEA/1935">TS</a>]

00:32:18   book couldn't be in a price because [<a href="https://overcast.fm/+Ipl-ZAEA/1938">TS</a>]

00:32:19   their machines were always more [<a href="https://overcast.fm/+Ipl-ZAEA/1939">TS</a>]

00:32:20   expensive for a similar specs that said [<a href="https://overcast.fm/+Ipl-ZAEA/1940">TS</a>]

00:32:22   a different software on them right [<a href="https://overcast.fm/+Ipl-ZAEA/1942">TS</a>]

00:32:24   people didn't really factor in the [<a href="https://overcast.fm/+Ipl-ZAEA/1944">TS</a>]

00:32:25   Socceroos a software is free right but [<a href="https://overcast.fm/+Ipl-ZAEA/1945">TS</a>]

00:32:27   now people might shop like that like [<a href="https://overcast.fm/+Ipl-ZAEA/1947">TS</a>]

00:32:29   people don't even know the specs of [<a href="https://overcast.fm/+Ipl-ZAEA/1949">TS</a>]

00:32:30   their phones they just know it's an [<a href="https://overcast.fm/+Ipl-ZAEA/1950">TS</a>]

00:32:33   extent that they care at all about the [<a href="https://overcast.fm/+Ipl-ZAEA/1953">TS</a>]

00:32:35   hardware over the phone they just know [<a href="https://overcast.fm/+Ipl-ZAEA/1955">TS</a>]

00:32:37   like does it feel fast yeah that's it [<a href="https://overcast.fm/+Ipl-ZAEA/1957">TS</a>]

00:32:39   they don't they don't care an apple I [<a href="https://overcast.fm/+Ipl-ZAEA/1959">TS</a>]

00:32:41   think it you can you have to credit them [<a href="https://overcast.fm/+Ipl-ZAEA/1961">TS</a>]

00:32:43   for that because they've never really [<a href="https://overcast.fm/+Ipl-ZAEA/1963">TS</a>]

00:32:45   talked about the specs of the iPhone [<a href="https://overcast.fm/+Ipl-ZAEA/1965">TS</a>]

00:32:48   yeah they stop talking about the specs [<a href="https://overcast.fm/+Ipl-ZAEA/1968">TS</a>]

00:32:49   of their Macs in fact they don't want to [<a href="https://overcast.fm/+Ipl-ZAEA/1969">TS</a>]

00:32:51   talk about that they don't want it they [<a href="https://overcast.fm/+Ipl-ZAEA/1971">TS</a>]

00:32:52   know that is not their strength and they [<a href="https://overcast.fm/+Ipl-ZAEA/1972">TS</a>]

00:32:54   learned [<a href="https://overcast.fm/+Ipl-ZAEA/1974">TS</a>]

00:32:54   PC you know Wars like we're never gonna [<a href="https://overcast.fm/+Ipl-ZAEA/1974">TS</a>]

00:32:56   win on that so just to talk about it if [<a href="https://overcast.fm/+Ipl-ZAEA/1976">TS</a>]

00:32:58   they could not tell you how fast the CPU [<a href="https://overcast.fm/+Ipl-ZAEA/1978">TS</a>]

00:33:01   was in your max they would if they could [<a href="https://overcast.fm/+Ipl-ZAEA/1981">TS</a>]

00:33:02   not tell you how much RAM they had they [<a href="https://overcast.fm/+Ipl-ZAEA/1982">TS</a>]

00:33:04   would like they just don't want it they [<a href="https://overcast.fm/+Ipl-ZAEA/1984">TS</a>]

00:33:06   don't want to talk about that at all and [<a href="https://overcast.fm/+Ipl-ZAEA/1986">TS</a>]

00:33:07   and thing is people especially with [<a href="https://overcast.fm/+Ipl-ZAEA/1987">TS</a>]

00:33:08   phones people barely even care if it [<a href="https://overcast.fm/+Ipl-ZAEA/1988">TS</a>]

00:33:10   feels fast they mostly shop based on [<a href="https://overcast.fm/+Ipl-ZAEA/1990">TS</a>]

00:33:12   like whim branding and advertising [<a href="https://overcast.fm/+Ipl-ZAEA/1992">TS</a>]

00:33:14   campaign what their friends have [<a href="https://overcast.fm/+Ipl-ZAEA/1994">TS</a>]

00:33:16   availability of applications but people [<a href="https://overcast.fm/+Ipl-ZAEA/1996">TS</a>]

00:33:18   can put up with pretty crappy interfaces [<a href="https://overcast.fm/+Ipl-ZAEA/1998">TS</a>]

00:33:20   and not complain so we all appreciate [<a href="https://overcast.fm/+Ipl-ZAEA/2000">TS</a>]

00:33:22   the iOS is awesome because it's [<a href="https://overcast.fm/+Ipl-ZAEA/2002">TS</a>]

00:33:23   responsive but I would be cautious about [<a href="https://overcast.fm/+Ipl-ZAEA/2003">TS</a>]

00:33:26   assigning too much value to that in the [<a href="https://overcast.fm/+Ipl-ZAEA/2006">TS</a>]

00:33:29   wider market because the bottom line is [<a href="https://overcast.fm/+Ipl-ZAEA/2009">TS</a>]

00:33:30   most people do not care as much as we do [<a href="https://overcast.fm/+Ipl-ZAEA/2010">TS</a>]

00:33:32   you can say they subconsciously notice [<a href="https://overcast.fm/+Ipl-ZAEA/2012">TS</a>]

00:33:35   and it does make a difference but it's [<a href="https://overcast.fm/+Ipl-ZAEA/2015">TS</a>]

00:33:37   not the deal breaker like it is with us [<a href="https://overcast.fm/+Ipl-ZAEA/2017">TS</a>]

00:33:39   like we want to make many sacrifices to [<a href="https://overcast.fm/+Ipl-ZAEA/2019">TS</a>]

00:33:42   keep a good interface whereas most other [<a href="https://overcast.fm/+Ipl-ZAEA/2022">TS</a>]

00:33:43   people will trade that away much faster [<a href="https://overcast.fm/+Ipl-ZAEA/2023">TS</a>]

00:33:45   than we will for some other advantage [<a href="https://overcast.fm/+Ipl-ZAEA/2025">TS</a>]

00:33:47   that they consider significant and [<a href="https://overcast.fm/+Ipl-ZAEA/2027">TS</a>]

00:33:49   fashion has a lot to do with phones [<a href="https://overcast.fm/+Ipl-ZAEA/2029">TS</a>]

00:33:50   people buy phones because they're cute [<a href="https://overcast.fm/+Ipl-ZAEA/2030">TS</a>]

00:33:51   because they have a cool case because [<a href="https://overcast.fm/+Ipl-ZAEA/2031">TS</a>]

00:33:53   you know there's a Hello Kitty stamped [<a href="https://overcast.fm/+Ipl-ZAEA/2033">TS</a>]

00:33:55   on the back whatever much more so than [<a href="https://overcast.fm/+Ipl-ZAEA/2035">TS</a>]

00:33:58   laptops and certainly more so than PCs [<a href="https://overcast.fm/+Ipl-ZAEA/2038">TS</a>]

00:34:00   even though Apple tried to do that with [<a href="https://overcast.fm/+Ipl-ZAEA/2040">TS</a>]

00:34:01   the candy IMAX and everything and people [<a href="https://overcast.fm/+Ipl-ZAEA/2041">TS</a>]

00:34:03   did buy them because they were cute [<a href="https://overcast.fm/+Ipl-ZAEA/2043">TS</a>]

00:34:05   fashion is much more relevant to things [<a href="https://overcast.fm/+Ipl-ZAEA/2045">TS</a>]

00:34:08   that you hold with things especially [<a href="https://overcast.fm/+Ipl-ZAEA/2048">TS</a>]

00:34:09   something to use like as much as a phone [<a href="https://overcast.fm/+Ipl-ZAEA/2049">TS</a>]

00:34:12   and the final thing that's different is [<a href="https://overcast.fm/+Ipl-ZAEA/2052">TS</a>]

00:34:15   one hardware maker versus many hardware [<a href="https://overcast.fm/+Ipl-ZAEA/2055">TS</a>]

00:34:17   makers like in the PC Mac Wars it was [<a href="https://overcast.fm/+Ipl-ZAEA/2057">TS</a>]

00:34:20   Apple versus an entire industry was [<a href="https://overcast.fm/+Ipl-ZAEA/2060">TS</a>]

00:34:22   Apple versus Compaq Dell and a million [<a href="https://overcast.fm/+Ipl-ZAEA/2062">TS</a>]

00:34:25   Asian suppliers and Gateway and just [<a href="https://overcast.fm/+Ipl-ZAEA/2065">TS</a>]

00:34:27   there was tons and tons of companies and [<a href="https://overcast.fm/+Ipl-ZAEA/2067">TS</a>]

00:34:29   then on the Apple side that was just [<a href="https://overcast.fm/+Ipl-ZAEA/2069">TS</a>]

00:34:31   Apple and one company can't compete with [<a href="https://overcast.fm/+Ipl-ZAEA/2071">TS</a>]

00:34:33   that kind of diversity so there's people [<a href="https://overcast.fm/+Ipl-ZAEA/2073">TS</a>]

00:34:34   making pcs for point-of-sale peeking [<a href="https://overcast.fm/+Ipl-ZAEA/2074">TS</a>]

00:34:36   leaking and for use in factories right [<a href="https://overcast.fm/+Ipl-ZAEA/2076">TS</a>]

00:34:38   waterproof ones that you can use [<a href="https://overcast.fm/+Ipl-ZAEA/2078">TS</a>]

00:34:40   underwater you know one shape like a [<a href="https://overcast.fm/+Ipl-ZAEA/2080">TS</a>]

00:34:41   shoe with televisions built-in ones with [<a href="https://overcast.fm/+Ipl-ZAEA/2081">TS</a>]

00:34:44   stereos but it just it was and those [<a href="https://overcast.fm/+Ipl-ZAEA/2084">TS</a>]

00:34:46   companies would go out of business [<a href="https://overcast.fm/+Ipl-ZAEA/2086">TS</a>]

00:34:47   because no one wanted those things well [<a href="https://overcast.fm/+Ipl-ZAEA/2087">TS</a>]

00:34:48   they would it was a million companies [<a href="https://overcast.fm/+Ipl-ZAEA/2088">TS</a>]

00:34:50   all trying every possible thing and the [<a href="https://overcast.fm/+Ipl-ZAEA/2090">TS</a>]

00:34:52   ones that stuck kind of survived and [<a href="https://overcast.fm/+Ipl-ZAEA/2092">TS</a>]

00:34:53   there was eventually consolidation and [<a href="https://overcast.fm/+Ipl-ZAEA/2093">TS</a>]

00:34:54   so on and so forth but during the growth [<a href="https://overcast.fm/+Ipl-ZAEA/2094">TS</a>]

00:34:56   period it was tough for Apple to keep up [<a href="https://overcast.fm/+Ipl-ZAEA/2096">TS</a>]

00:34:58   even when Apple had like 8 bazillion [<a href="https://overcast.fm/+Ipl-ZAEA/2098">TS</a>]

00:34:59   performers that we couldn't keep track [<a href="https://overcast.fm/+Ipl-ZAEA/2099">TS</a>]

00:35:01   of and they were trying to sound through [<a href="https://overcast.fm/+Ipl-ZAEA/2101">TS</a>]

00:35:02   Sears and everything they still didn't [<a href="https://overcast.fm/+Ipl-ZAEA/2102">TS</a>]

00:35:04   have as many products as pcs you could [<a href="https://overcast.fm/+Ipl-ZAEA/2104">TS</a>]

00:35:05   get the exact PC that you wanted if you [<a href="https://overcast.fm/+Ipl-ZAEA/2105">TS</a>]

00:35:07   couldn't get you could [<a href="https://overcast.fm/+Ipl-ZAEA/2107">TS</a>]

00:35:08   that not that many people did that but [<a href="https://overcast.fm/+Ipl-ZAEA/2108">TS</a>]

00:35:09   it was tough for Apple to compete in [<a href="https://overcast.fm/+Ipl-ZAEA/2109">TS</a>]

00:35:13   that thing but in the sort of modern era [<a href="https://overcast.fm/+Ipl-ZAEA/2113">TS</a>]

00:35:16   when they did the iPod they had a [<a href="https://overcast.fm/+Ipl-ZAEA/2116">TS</a>]

00:35:18   similar scenario Apple II only company [<a href="https://overcast.fm/+Ipl-ZAEA/2118">TS</a>]

00:35:20   that makes iPods Apple and millions of [<a href="https://overcast.fm/+Ipl-ZAEA/2120">TS</a>]

00:35:22   companies made digital music players you [<a href="https://overcast.fm/+Ipl-ZAEA/2122">TS</a>]

00:35:25   know hundreds of no-name [<a href="https://overcast.fm/+Ipl-ZAEA/2125">TS</a>]

00:35:27   you know Asian knockoff things and what [<a href="https://overcast.fm/+Ipl-ZAEA/2127">TS</a>]

00:35:30   was it like I don't remember all of them [<a href="https://overcast.fm/+Ipl-ZAEA/2130">TS</a>]

00:35:31   Rio or the other ones Samsung made hope [<a href="https://overcast.fm/+Ipl-ZAEA/2131">TS</a>]

00:35:34   you know made a whole bunch it really [<a href="https://overcast.fm/+Ipl-ZAEA/2134">TS</a>]

00:35:37   was Apple versus tons of other companies [<a href="https://overcast.fm/+Ipl-ZAEA/2137">TS</a>]

00:35:38   but Apple showed that if all those other [<a href="https://overcast.fm/+Ipl-ZAEA/2138">TS</a>]

00:35:41   things are different all the other [<a href="https://overcast.fm/+Ipl-ZAEA/2141">TS</a>]

00:35:42   things that I talked about are not the [<a href="https://overcast.fm/+Ipl-ZAEA/2142">TS</a>]

00:35:43   same that just the one hardware hardware [<a href="https://overcast.fm/+Ipl-ZAEA/2143">TS</a>]

00:35:47   maker versus many hardware maker issue [<a href="https://overcast.fm/+Ipl-ZAEA/2147">TS</a>]

00:35:48   is not enough to you know automatically [<a href="https://overcast.fm/+Ipl-ZAEA/2148">TS</a>]

00:35:51   make it so that you can't win so they [<a href="https://overcast.fm/+Ipl-ZAEA/2151">TS</a>]

00:35:53   covered the needs of pretty much an [<a href="https://overcast.fm/+Ipl-ZAEA/2153">TS</a>]

00:35:55   entire market with just one company's [<a href="https://overcast.fm/+Ipl-ZAEA/2155">TS</a>]

00:35:57   product line with three or four products [<a href="https://overcast.fm/+Ipl-ZAEA/2157">TS</a>]

00:35:59   start out with one iPod then there was [<a href="https://overcast.fm/+Ipl-ZAEA/2159">TS</a>]

00:36:01   two then they replace them inning with [<a href="https://overcast.fm/+Ipl-ZAEA/2161">TS</a>]

00:36:03   the Nano then they threw the shuffle in [<a href="https://overcast.fm/+Ipl-ZAEA/2163">TS</a>]

00:36:04   the mix now you've got the touch but it [<a href="https://overcast.fm/+Ipl-ZAEA/2164">TS</a>]

00:36:06   still may be one two three four models [<a href="https://overcast.fm/+Ipl-ZAEA/2166">TS</a>]

00:36:08   and they covered you know 70 80 percent [<a href="https://overcast.fm/+Ipl-ZAEA/2168">TS</a>]

00:36:11   of everybody's needs people are not [<a href="https://overcast.fm/+Ipl-ZAEA/2171">TS</a>]

00:36:13   skipping an iPod because oh well I want [<a href="https://overcast.fm/+Ipl-ZAEA/2173">TS</a>]

00:36:16   one that has this much memory but has [<a href="https://overcast.fm/+Ipl-ZAEA/2176">TS</a>]

00:36:17   this form factor but as a screen but [<a href="https://overcast.fm/+Ipl-ZAEA/2177">TS</a>]

00:36:19   that has you know that's what people [<a href="https://overcast.fm/+Ipl-ZAEA/2179">TS</a>]

00:36:21   will do with PCs they would say well I [<a href="https://overcast.fm/+Ipl-ZAEA/2181">TS</a>]

00:36:22   like the Mac but I really want one has [<a href="https://overcast.fm/+Ipl-ZAEA/2182">TS</a>]

00:36:24   two slots but I want two hard drive bays [<a href="https://overcast.fm/+Ipl-ZAEA/2184">TS</a>]

00:36:26   but I want the second hard drive bay to [<a href="https://overcast.fm/+Ipl-ZAEA/2186">TS</a>]

00:36:27   be five and a quarter but I mean nobody [<a href="https://overcast.fm/+Ipl-ZAEA/2187">TS</a>]

00:36:29   does that with you know you could do [<a href="https://overcast.fm/+Ipl-ZAEA/2189">TS</a>]

00:36:30   that with iPod you could say well the [<a href="https://overcast.fm/+Ipl-ZAEA/2190">TS</a>]

00:36:32   current nano stinks because doesn't have [<a href="https://overcast.fm/+Ipl-ZAEA/2192">TS</a>]

00:36:34   physical buttons I don't like a [<a href="https://overcast.fm/+Ipl-ZAEA/2194">TS</a>]

00:36:34   touchscreen so I have no other options [<a href="https://overcast.fm/+Ipl-ZAEA/2194">TS</a>]

00:36:36   that's right you don't have your options [<a href="https://overcast.fm/+Ipl-ZAEA/2196">TS</a>]

00:36:37   right don't shop like that it helps it [<a href="https://overcast.fm/+Ipl-ZAEA/2197">TS</a>]

00:36:40   there you know an order of magnitude [<a href="https://overcast.fm/+Ipl-ZAEA/2200">TS</a>]

00:36:41   less expensive than a PC but people [<a href="https://overcast.fm/+Ipl-ZAEA/2201">TS</a>]

00:36:43   literally used to you know shop for mac [<a href="https://overcast.fm/+Ipl-ZAEA/2203">TS</a>]

00:36:45   fund find that they couldn't get exactly [<a href="https://overcast.fm/+Ipl-ZAEA/2205">TS</a>]

00:36:47   the specs that they wanted and decide [<a href="https://overcast.fm/+Ipl-ZAEA/2207">TS</a>]

00:36:49   that well you know I have no other [<a href="https://overcast.fm/+Ipl-ZAEA/2209">TS</a>]

00:36:50   options I'm going to go for a PC because [<a href="https://overcast.fm/+Ipl-ZAEA/2210">TS</a>]

00:36:52   I have a whole world of choices but that [<a href="https://overcast.fm/+Ipl-ZAEA/2212">TS</a>]

00:36:53   doesn't happen in the in the modern era [<a href="https://overcast.fm/+Ipl-ZAEA/2213">TS</a>]

00:36:55   when specs don't count that much so you [<a href="https://overcast.fm/+Ipl-ZAEA/2215">TS</a>]

00:36:58   know this almost harkens back to the the [<a href="https://overcast.fm/+Ipl-ZAEA/2218">TS</a>]

00:37:00   major shift that Apple has made recently [<a href="https://overcast.fm/+Ipl-ZAEA/2220">TS</a>]

00:37:03   and I say recently meaning last few [<a href="https://overcast.fm/+Ipl-ZAEA/2223">TS</a>]

00:37:05   years you know calling it the year of [<a href="https://overcast.fm/+Ipl-ZAEA/2225">TS</a>]

00:37:08   the laptop the year of the portable [<a href="https://overcast.fm/+Ipl-ZAEA/2228">TS</a>]

00:37:09   computer they have so de-emphasized Mac [<a href="https://overcast.fm/+Ipl-ZAEA/2229">TS</a>]

00:37:13   Pro's that it it it's not like they [<a href="https://overcast.fm/+Ipl-ZAEA/2233">TS</a>]

00:37:17   don't admit to making them anymore but [<a href="https://overcast.fm/+Ipl-ZAEA/2237">TS</a>]

00:37:19   these things are way in the background [<a href="https://overcast.fm/+Ipl-ZAEA/2239">TS</a>]

00:37:21   you know these things are way way off to [<a href="https://overcast.fm/+Ipl-ZAEA/2241">TS</a>]

00:37:23   the side as well you know the special [<a href="https://overcast.fm/+Ipl-ZAEA/2243">TS</a>]

00:37:25   people who want those we we keep them [<a href="https://overcast.fm/+Ipl-ZAEA/2245">TS</a>]

00:37:28   over here and when those people come to [<a href="https://overcast.fm/+Ipl-ZAEA/2248">TS</a>]

00:37:29   town we'd say of course you can have one [<a href="https://overcast.fm/+Ipl-ZAEA/2249">TS</a>]

00:37:31   of these things but they're not out [<a href="https://overcast.fm/+Ipl-ZAEA/2251">TS</a>]

00:37:33   there selling them and marketing them [<a href="https://overcast.fm/+Ipl-ZAEA/2253">TS</a>]

00:37:34   it's all you know laptops and IMAX now I [<a href="https://overcast.fm/+Ipl-ZAEA/2254">TS</a>]

00:37:38   mean that's really where the their [<a href="https://overcast.fm/+Ipl-ZAEA/2258">TS</a>]

00:37:41   emphasis is and it should be I mean [<a href="https://overcast.fm/+Ipl-ZAEA/2261">TS</a>]

00:37:42   those are the machines that are that are [<a href="https://overcast.fm/+Ipl-ZAEA/2262">TS</a>]

00:37:45   the best and and that they have the best [<a href="https://overcast.fm/+Ipl-ZAEA/2265">TS</a>]

00:37:47   luck and success with but it's like [<a href="https://overcast.fm/+Ipl-ZAEA/2267">TS</a>]

00:37:50   that's example the customers leading [<a href="https://overcast.fm/+Ipl-ZAEA/2270">TS</a>]

00:37:52   Apple tonight right I think you're right [<a href="https://overcast.fm/+Ipl-ZAEA/2272">TS</a>]

00:37:54   at a certain point this is kind of like [<a href="https://overcast.fm/+Ipl-ZAEA/2274">TS</a>]

00:37:56   audio at a certain point the technology [<a href="https://overcast.fm/+Ipl-ZAEA/2276">TS</a>]

00:37:59   advances to where it's covering the [<a href="https://overcast.fm/+Ipl-ZAEA/2279">TS</a>]

00:38:02   average person's need it [<a href="https://overcast.fm/+Ipl-ZAEA/2282">TS</a>]

00:38:05   technologically speaking so in audios [<a href="https://overcast.fm/+Ipl-ZAEA/2285">TS</a>]

00:38:07   cases like when does audio get good [<a href="https://overcast.fm/+Ipl-ZAEA/2287">TS</a>]

00:38:08   enough that the average person thinks [<a href="https://overcast.fm/+Ipl-ZAEA/2288">TS</a>]

00:38:09   it's good enough and unfortunately for [<a href="https://overcast.fm/+Ipl-ZAEA/2289">TS</a>]

00:38:11   audiophiles [<a href="https://overcast.fm/+Ipl-ZAEA/2291">TS</a>]

00:38:12   and people like me that happened without [<a href="https://overcast.fm/+Ipl-ZAEA/2292">TS</a>]

00:38:14   you know 256 kilobits compressed mp3s [<a href="https://overcast.fm/+Ipl-ZAEA/2294">TS</a>]

00:38:18   for most people it's good enough right [<a href="https://overcast.fm/+Ipl-ZAEA/2298">TS</a>]

00:38:20   visual fidelity I think we're still [<a href="https://overcast.fm/+Ipl-ZAEA/2300">TS</a>]

00:38:22   getting there especially since visual is [<a href="https://overcast.fm/+Ipl-ZAEA/2302">TS</a>]

00:38:24   you know 2d and everything instead of [<a href="https://overcast.fm/+Ipl-ZAEA/2304">TS</a>]

00:38:26   real 3d like we see in real life so a [<a href="https://overcast.fm/+Ipl-ZAEA/2306">TS</a>]

00:38:28   visual fidelity may take much longer the [<a href="https://overcast.fm/+Ipl-ZAEA/2308">TS</a>]

00:38:30   current video is not quite good enough [<a href="https://overcast.fm/+Ipl-ZAEA/2310">TS</a>]

00:38:32   to most people say that well this is [<a href="https://overcast.fm/+Ipl-ZAEA/2312">TS</a>]

00:38:35   this is close enough to the limits of [<a href="https://overcast.fm/+Ipl-ZAEA/2315">TS</a>]

00:38:37   human visual perception that I think I'm [<a href="https://overcast.fm/+Ipl-ZAEA/2317">TS</a>]

00:38:39   fine with that people still see you know [<a href="https://overcast.fm/+Ipl-ZAEA/2319">TS</a>]

00:38:40   difference between HD and SD people see [<a href="https://overcast.fm/+Ipl-ZAEA/2320">TS</a>]

00:38:42   the difference between 3d and regular [<a href="https://overcast.fm/+Ipl-ZAEA/2322">TS</a>]

00:38:44   even though the 3d is crappy and [<a href="https://overcast.fm/+Ipl-ZAEA/2324">TS</a>]

00:38:45   ridiculous they see a difference with [<a href="https://overcast.fm/+Ipl-ZAEA/2325">TS</a>]

00:38:47   audio we've reached the point of [<a href="https://overcast.fm/+Ipl-ZAEA/2327">TS</a>]

00:38:48   diminishing returns now the customer is [<a href="https://overcast.fm/+Ipl-ZAEA/2328">TS</a>]

00:38:50   also recognized in the PC space that at [<a href="https://overcast.fm/+Ipl-ZAEA/2330">TS</a>]

00:38:53   a certain point this little laptop does [<a href="https://overcast.fm/+Ipl-ZAEA/2333">TS</a>]

00:38:56   everything I needed to do I don't need a [<a href="https://overcast.fm/+Ipl-ZAEA/2336">TS</a>]

00:38:57   machine the size of a refrigerator that [<a href="https://overcast.fm/+Ipl-ZAEA/2337">TS</a>]

00:38:59   makes horrible noise because thousands [<a href="https://overcast.fm/+Ipl-ZAEA/2339">TS</a>]

00:39:00   of dollars and it took a while people to [<a href="https://overcast.fm/+Ipl-ZAEA/2340">TS</a>]

00:39:02   get out of the habit of buying those [<a href="https://overcast.fm/+Ipl-ZAEA/2342">TS</a>]

00:39:03   things eventually people said you know [<a href="https://overcast.fm/+Ipl-ZAEA/2343">TS</a>]

00:39:04   once you get your first laptop you go [<a href="https://overcast.fm/+Ipl-ZAEA/2344">TS</a>]

00:39:07   you know what for what I do with the [<a href="https://overcast.fm/+Ipl-ZAEA/2347">TS</a>]

00:39:08   computer this laptop does everything I [<a href="https://overcast.fm/+Ipl-ZAEA/2348">TS</a>]

00:39:10   need and look how much smaller it is I [<a href="https://overcast.fm/+Ipl-ZAEA/2350">TS</a>]

00:39:11   can carry it around and you're just [<a href="https://overcast.fm/+Ipl-ZAEA/2351">TS</a>]

00:39:12   never going to buy desktop again after [<a href="https://overcast.fm/+Ipl-ZAEA/2352">TS</a>]

00:39:13   that so computing has reached the [<a href="https://overcast.fm/+Ipl-ZAEA/2353">TS</a>]

00:39:15   computing networking has reached the [<a href="https://overcast.fm/+Ipl-ZAEA/2355">TS</a>]

00:39:17   point where you can fill most people's [<a href="https://overcast.fm/+Ipl-ZAEA/2357">TS</a>]

00:39:18   needs with a much smaller simpler [<a href="https://overcast.fm/+Ipl-ZAEA/2358">TS</a>]

00:39:20   machine I think it'll keep going in that [<a href="https://overcast.fm/+Ipl-ZAEA/2360">TS</a>]

00:39:21   direction maybe all of us have you know [<a href="https://overcast.fm/+Ipl-ZAEA/2361">TS</a>]

00:39:23   SuperDuper iPads with larger screens [<a href="https://overcast.fm/+Ipl-ZAEA/2363">TS</a>]

00:39:25   that are on whatever is derived from Mac [<a href="https://overcast.fm/+Ipl-ZAEA/2365">TS</a>]

00:39:27   OS 10 in the future but once customers [<a href="https://overcast.fm/+Ipl-ZAEA/2367">TS</a>]

00:39:30   started doing that and the sales started [<a href="https://overcast.fm/+Ipl-ZAEA/2370">TS</a>]

00:39:32   shifting Apple loved it like great we [<a href="https://overcast.fm/+Ipl-ZAEA/2372">TS</a>]

00:39:33   hate how selling these gigantic things [<a href="https://overcast.fm/+Ipl-ZAEA/2373">TS</a>]

00:39:35   love to sell you more of these small [<a href="https://overcast.fm/+Ipl-ZAEA/2375">TS</a>]

00:39:37   devices especially since we've become [<a href="https://overcast.fm/+Ipl-ZAEA/2377">TS</a>]

00:39:38   such such an expert company building [<a href="https://overcast.fm/+Ipl-ZAEA/2378">TS</a>]

00:39:40   these things with the iPod you know we [<a href="https://overcast.fm/+Ipl-ZAEA/2380">TS</a>]

00:39:41   want everything to be completely spec [<a href="https://overcast.fm/+Ipl-ZAEA/2381">TS</a>]

00:39:44   lists sealed units that you don't have [<a href="https://overcast.fm/+Ipl-ZAEA/2384">TS</a>]

00:39:46   to worry about the internals of that we [<a href="https://overcast.fm/+Ipl-ZAEA/2386">TS</a>]

00:39:48   make huge margins out and then we sell [<a href="https://overcast.fm/+Ipl-ZAEA/2388">TS</a>]

00:39:50   you so that was a that transition is [<a href="https://overcast.fm/+Ipl-ZAEA/2390">TS</a>]

00:39:53   ongoing and so getting back the article [<a href="https://overcast.fm/+Ipl-ZAEA/2393">TS</a>]

00:39:56   I ended the article with the my call to [<a href="https://overcast.fm/+Ipl-ZAEA/2396">TS</a>]

00:39:58   say you know Apple needs to get on more [<a href="https://overcast.fm/+Ipl-ZAEA/2398">TS</a>]

00:39:59   carriers because the one thing the final [<a href="https://overcast.fm/+Ipl-ZAEA/2399">TS</a>]

00:40:02   thing is different between the sort of [<a href="https://overcast.fm/+Ipl-ZAEA/2402">TS</a>]

00:40:05   iOS Wars and the desktop PC Wars was the [<a href="https://overcast.fm/+Ipl-ZAEA/2405">TS</a>]

00:40:09   distribution was not really an issue in [<a href="https://overcast.fm/+Ipl-ZAEA/2409">TS</a>]

00:40:11   the old in the old days with Mac PC if [<a href="https://overcast.fm/+Ipl-ZAEA/2411">TS</a>]

00:40:14   you wanted to Mac you could get it [<a href="https://overcast.fm/+Ipl-ZAEA/2414">TS</a>]

00:40:15   almost anywhere there are resellers on [<a href="https://overcast.fm/+Ipl-ZAEA/2415">TS</a>]

00:40:17   every corner you could buy Macs and [<a href="https://overcast.fm/+Ipl-ZAEA/2417">TS</a>]

00:40:18   Sears you can buy them a copy USA you [<a href="https://overcast.fm/+Ipl-ZAEA/2418">TS</a>]

00:40:20   know you could the distribution wasn't a [<a href="https://overcast.fm/+Ipl-ZAEA/2420">TS</a>]

00:40:23   problem retail was everywhere retail [<a href="https://overcast.fm/+Ipl-ZAEA/2423">TS</a>]

00:40:24   margins were similar everywhere everyone [<a href="https://overcast.fm/+Ipl-ZAEA/2424">TS</a>]

00:40:27   could get to the customers but with you [<a href="https://overcast.fm/+Ipl-ZAEA/2427">TS</a>]

00:40:29   know the cell phone market that is not [<a href="https://overcast.fm/+Ipl-ZAEA/2429">TS</a>]

00:40:32   the case that the carrier's control [<a href="https://overcast.fm/+Ipl-ZAEA/2432">TS</a>]

00:40:34   whether you can get the customers [<a href="https://overcast.fm/+Ipl-ZAEA/2434">TS</a>]

00:40:35   because there's no coverage in an area [<a href="https://overcast.fm/+Ipl-ZAEA/2435">TS</a>]

00:40:37   where somebody lives or bad coverage you [<a href="https://overcast.fm/+Ipl-ZAEA/2437">TS</a>]

00:40:38   just can't sell to them period and you [<a href="https://overcast.fm/+Ipl-ZAEA/2438">TS</a>]

00:40:40   have to get on some carrier you can't [<a href="https://overcast.fm/+Ipl-ZAEA/2440">TS</a>]

00:40:41   sell a cell phone at all Apple does not [<a href="https://overcast.fm/+Ipl-ZAEA/2441">TS</a>]

00:40:43   have a cell network so they are the [<a href="https://overcast.fm/+Ipl-ZAEA/2443">TS</a>]

00:40:45   gatekeepers and it seemed like at the [<a href="https://overcast.fm/+Ipl-ZAEA/2445">TS</a>]

00:40:47   time I wrote this that Android was [<a href="https://overcast.fm/+Ipl-ZAEA/2447">TS</a>]

00:40:49   coming up big because people just wander [<a href="https://overcast.fm/+Ipl-ZAEA/2449">TS</a>]

00:40:52   into what they considered the cell phone [<a href="https://overcast.fm/+Ipl-ZAEA/2452">TS</a>]

00:40:53   store which is like a kiosk at a mall or [<a href="https://overcast.fm/+Ipl-ZAEA/2453">TS</a>]

00:40:55   wherever they bought their last cell [<a href="https://overcast.fm/+Ipl-ZAEA/2455">TS</a>]

00:40:56   phone or you know whatever they consider [<a href="https://overcast.fm/+Ipl-ZAEA/2456">TS</a>]

00:40:58   the cell phone store and they turn in [<a href="https://overcast.fm/+Ipl-ZAEA/2458">TS</a>]

00:41:00   their old phone and they say oh I want [<a href="https://overcast.fm/+Ipl-ZAEA/2460">TS</a>]

00:41:01   to get a new one what have you got they [<a href="https://overcast.fm/+Ipl-ZAEA/2461">TS</a>]

00:41:02   look around and they pick the best phone [<a href="https://overcast.fm/+Ipl-ZAEA/2462">TS</a>]

00:41:04   to see in the store and if Apple stone [<a href="https://overcast.fm/+Ipl-ZAEA/2464">TS</a>]

00:41:05   is not in that store they're not going [<a href="https://overcast.fm/+Ipl-ZAEA/2465">TS</a>]

00:41:07   to get it if it's a Verizon store apple [<a href="https://overcast.fm/+Ipl-ZAEA/2467">TS</a>]

00:41:09   stone is not in it and so they were [<a href="https://overcast.fm/+Ipl-ZAEA/2469">TS</a>]

00:41:10   losing you know a huge number of [<a href="https://overcast.fm/+Ipl-ZAEA/2470">TS</a>]

00:41:12   customers simply because they weren't [<a href="https://overcast.fm/+Ipl-ZAEA/2472">TS</a>]

00:41:13   even in the game you know Apple does [<a href="https://overcast.fm/+Ipl-ZAEA/2473">TS</a>]

00:41:15   have its retail store which is a big [<a href="https://overcast.fm/+Ipl-ZAEA/2475">TS</a>]

00:41:16   advantage but people don't go to the [<a href="https://overcast.fm/+Ipl-ZAEA/2476">TS</a>]

00:41:17   Apple store to buy phones not people who [<a href="https://overcast.fm/+Ipl-ZAEA/2477">TS</a>]

00:41:19   are not specifically interested in the [<a href="https://overcast.fm/+Ipl-ZAEA/2479">TS</a>]

00:41:21   iPhone you know once they're [<a href="https://overcast.fm/+Ipl-ZAEA/2481">TS</a>]

00:41:22   specifically interested in the iPhone [<a href="https://overcast.fm/+Ipl-ZAEA/2482">TS</a>]

00:41:24   you've got them already anyway but the [<a href="https://overcast.fm/+Ipl-ZAEA/2484">TS</a>]

00:41:25   majority people are just going into the [<a href="https://overcast.fm/+Ipl-ZAEA/2485">TS</a>]

00:41:26   phone store turning in their old phone [<a href="https://overcast.fm/+Ipl-ZAEA/2486">TS</a>]

00:41:28   for the best new phone and Apple needed [<a href="https://overcast.fm/+Ipl-ZAEA/2488">TS</a>]

00:41:30   to get in front of those people and you [<a href="https://overcast.fm/+Ipl-ZAEA/2490">TS</a>]

00:41:33   know now they are on Verizon and we saw [<a href="https://overcast.fm/+Ipl-ZAEA/2493">TS</a>]

00:41:35   the sales numbers uh yeah I mean they [<a href="https://overcast.fm/+Ipl-ZAEA/2495">TS</a>]

00:41:37   are the sales these sales statistics not [<a href="https://overcast.fm/+Ipl-ZAEA/2497">TS</a>]

00:41:39   numbers they just said how big they are [<a href="https://overcast.fm/+Ipl-ZAEA/2499">TS</a>]

00:41:42   they didn't say quantity right and they [<a href="https://overcast.fm/+Ipl-ZAEA/2502">TS</a>]

00:41:44   said that that it was the biggest I've [<a href="https://overcast.fm/+Ipl-ZAEA/2504">TS</a>]

00:41:46   the biggest iPhone so the biggest phones [<a href="https://overcast.fm/+Ipl-ZAEA/2506">TS</a>]

00:41:49   mail that they sold faster than inactive [<a href="https://overcast.fm/+Ipl-ZAEA/2509">TS</a>]

00:41:53   ever they ever offered in and so I don't [<a href="https://overcast.fm/+Ipl-ZAEA/2513">TS</a>]

00:41:56   know what those numbers are they sold [<a href="https://overcast.fm/+Ipl-ZAEA/2516">TS</a>]

00:41:57   down in I think twelve hours yeah I was [<a href="https://overcast.fm/+Ipl-ZAEA/2517">TS</a>]

00:42:01   twelve I was like - it's like two hours [<a href="https://overcast.fm/+Ipl-ZAEA/2521">TS</a>]

00:42:03   or something from the time for my 3:00 [<a href="https://overcast.fm/+Ipl-ZAEA/2523">TS</a>]

00:42:05   a.m. to 5:00 it really yeah something I [<a href="https://overcast.fm/+Ipl-ZAEA/2525">TS</a>]

00:42:08   read this morning said from 3:00 a.m. to [<a href="https://overcast.fm/+Ipl-ZAEA/2528">TS</a>]

00:42:09   5:00 a.m. in that two hour window [<a href="https://overcast.fm/+Ipl-ZAEA/2529">TS</a>]

00:42:10   Verizon sold out all of its pre-orders [<a href="https://overcast.fm/+Ipl-ZAEA/2530">TS</a>]

00:42:13   for the iPhone that's even that's even [<a href="https://overcast.fm/+Ipl-ZAEA/2533">TS</a>]

00:42:15   faster than I had heard wow this and the [<a href="https://overcast.fm/+Ipl-ZAEA/2535">TS</a>]

00:42:17   thing is that's interesting from like a [<a href="https://overcast.fm/+Ipl-ZAEA/2537">TS</a>]

00:42:19   sensational point of view but I that's [<a href="https://overcast.fm/+Ipl-ZAEA/2539">TS</a>]

00:42:21   not what I was talking about I'm talking [<a href="https://overcast.fm/+Ipl-ZAEA/2541">TS</a>]

00:42:22   about after the people who don't even [<a href="https://overcast.fm/+Ipl-ZAEA/2542">TS</a>]

00:42:25   know that you know these people are [<a href="https://overcast.fm/+Ipl-ZAEA/2545">TS</a>]

00:42:26   going to buy their iPhones and get them [<a href="https://overcast.fm/+Ipl-ZAEA/2546">TS</a>]

00:42:28   early just like you did but a few weeks [<a href="https://overcast.fm/+Ipl-ZAEA/2548">TS</a>]

00:42:30   from now when the ads that are running [<a href="https://overcast.fm/+Ipl-ZAEA/2550">TS</a>]

00:42:32   in television finally start to penetrate [<a href="https://overcast.fm/+Ipl-ZAEA/2552">TS</a>]

00:42:33   the mainstream and someone goes to [<a href="https://overcast.fm/+Ipl-ZAEA/2553">TS</a>]

00:42:34   replace their phone you go hey you know [<a href="https://overcast.fm/+Ipl-ZAEA/2554">TS</a>]

00:42:36   I'm going to get a new cell phone they [<a href="https://overcast.fm/+Ipl-ZAEA/2556">TS</a>]

00:42:37   go to the cell phone store and they go [<a href="https://overcast.fm/+Ipl-ZAEA/2557">TS</a>]

00:42:38   there and it's a horizon store and they [<a href="https://overcast.fm/+Ipl-ZAEA/2558">TS</a>]

00:42:40   see that there's an iPhone they're like [<a href="https://overcast.fm/+Ipl-ZAEA/2560">TS</a>]

00:42:41   I can get an iPhone on my verizon [<a href="https://overcast.fm/+Ipl-ZAEA/2561">TS</a>]

00:42:43   contract and the salesperson says you [<a href="https://overcast.fm/+Ipl-ZAEA/2563">TS</a>]

00:42:45   certainly can that's that's where the [<a href="https://overcast.fm/+Ipl-ZAEA/2565">TS</a>]

00:42:47   big market is it's not these guys who [<a href="https://overcast.fm/+Ipl-ZAEA/2567">TS</a>]

00:42:49   were dying to get a Verizon iPhone but [<a href="https://overcast.fm/+Ipl-ZAEA/2569">TS</a>]

00:42:51   those are all you know Mac iPhone nerds [<a href="https://overcast.fm/+Ipl-ZAEA/2571">TS</a>]

00:42:53   already you've already got people maybe [<a href="https://overcast.fm/+Ipl-ZAEA/2573">TS</a>]

00:42:55   they were like you and suffering under [<a href="https://overcast.fm/+Ipl-ZAEA/2575">TS</a>]

00:42:56   the yoke of bet ATT coverage and can now [<a href="https://overcast.fm/+Ipl-ZAEA/2576">TS</a>]

00:42:59   finally go back to the herd but that's [<a href="https://overcast.fm/+Ipl-ZAEA/2579">TS</a>]

00:43:00   not the mass market the mass market of [<a href="https://overcast.fm/+Ipl-ZAEA/2580">TS</a>]

00:43:01   the people we're just going to wander [<a href="https://overcast.fm/+Ipl-ZAEA/2581">TS</a>]

00:43:03   the store see an iPhone and it's going [<a href="https://overcast.fm/+Ipl-ZAEA/2583">TS</a>]

00:43:04   to win because it's better let me let me [<a href="https://overcast.fm/+Ipl-ZAEA/2584">TS</a>]

00:43:06   read this to you it says it says that at [<a href="https://overcast.fm/+Ipl-ZAEA/2586">TS</a>]

00:43:12   8:10 p.m. [<a href="https://overcast.fm/+Ipl-ZAEA/2592">TS</a>]

00:43:13   Verizon ceased online orders the iPhone [<a href="https://overcast.fm/+Ipl-ZAEA/2593">TS</a>]

00:43:15   to existing customers and the most [<a href="https://overcast.fm/+Ipl-ZAEA/2595">TS</a>]

00:43:17   successful first day sales of the [<a href="https://overcast.fm/+Ipl-ZAEA/2597">TS</a>]

00:43:19   history in the history of the company [<a href="https://overcast.fm/+Ipl-ZAEA/2599">TS</a>]

00:43:21   this is an exciting day sedan me DS [<a href="https://overcast.fm/+Ipl-ZAEA/2601">TS</a>]

00:43:24   president chief executive officer for [<a href="https://overcast.fm/+Ipl-ZAEA/2604">TS</a>]

00:43:26   them in in just our first two hours we'd [<a href="https://overcast.fm/+Ipl-ZAEA/2606">TS</a>]

00:43:29   already sold more phones than any [<a href="https://overcast.fm/+Ipl-ZAEA/2609">TS</a>]

00:43:31   first-day launch in our history and when [<a href="https://overcast.fm/+Ipl-ZAEA/2611">TS</a>]

00:43:33   you consider these initial orders were [<a href="https://overcast.fm/+Ipl-ZAEA/2613">TS</a>]

00:43:34   placed between the hours of 3:00 a.m. [<a href="https://overcast.fm/+Ipl-ZAEA/2614">TS</a>]

00:43:36   and 5:00 a.m. it is an incredible [<a href="https://overcast.fm/+Ipl-ZAEA/2616">TS</a>]

00:43:38   success story it is gratifying to know [<a href="https://overcast.fm/+Ipl-ZAEA/2618">TS</a>]

00:43:40   that our customers responded so [<a href="https://overcast.fm/+Ipl-ZAEA/2620">TS</a>]

00:43:42   enthusiastically to this exclusive offer [<a href="https://overcast.fm/+Ipl-ZAEA/2622">TS</a>]

00:43:45   designed to reward them for their [<a href="https://overcast.fm/+Ipl-ZAEA/2625">TS</a>]

00:43:47   loyalty that's pent-up demand and that's [<a href="https://overcast.fm/+Ipl-ZAEA/2627">TS</a>]

00:43:50   not an explosive bubble and also had [<a href="https://overcast.fm/+Ipl-ZAEA/2630">TS</a>]

00:43:52   probably has to do with a lot about [<a href="https://overcast.fm/+Ipl-ZAEA/2632">TS</a>]

00:43:53   supply constraint because iPhone 4 has [<a href="https://overcast.fm/+Ipl-ZAEA/2633">TS</a>]

00:43:54   been supply constrained for seven months [<a href="https://overcast.fm/+Ipl-ZAEA/2634">TS</a>]

00:43:56   and there's no reason to believe that [<a href="https://overcast.fm/+Ipl-ZAEA/2636">TS</a>]

00:43:57   the CDMA iPhone 4 is not also going to [<a href="https://overcast.fm/+Ipl-ZAEA/2637">TS</a>]

00:43:59   be supply constraint for a long time [<a href="https://overcast.fm/+Ipl-ZAEA/2639">TS</a>]

00:44:01   yeah I'm sure Apple wishes [<a href="https://overcast.fm/+Ipl-ZAEA/2641">TS</a>]

00:44:02   wasn't the case but it is they can't [<a href="https://overcast.fm/+Ipl-ZAEA/2642">TS</a>]

00:44:04   make them fast enough so let me ask you [<a href="https://overcast.fm/+Ipl-ZAEA/2644">TS</a>]

00:44:06   this if if I wanted to buy an iPhone 4 [<a href="https://overcast.fm/+Ipl-ZAEA/2646">TS</a>]

00:44:09   on 18 t today do you think I would be [<a href="https://overcast.fm/+Ipl-ZAEA/2649">TS</a>]

00:44:13   successful I could go to an Apple store [<a href="https://overcast.fm/+Ipl-ZAEA/2653">TS</a>]

00:44:15   and buy one let's just say I have no [<a href="https://overcast.fm/+Ipl-ZAEA/2655">TS</a>]

00:44:17   cell phone no plans nothing to worry [<a href="https://overcast.fm/+Ipl-ZAEA/2657">TS</a>]

00:44:19   about I just want to go buy an iPhone [<a href="https://overcast.fm/+Ipl-ZAEA/2659">TS</a>]

00:44:20   today you have to think that by now [<a href="https://overcast.fm/+Ipl-ZAEA/2660">TS</a>]

00:44:23   finally the gsm iphone 4 should not be [<a href="https://overcast.fm/+Ipl-ZAEA/2663">TS</a>]

00:44:26   supply constraint simply because of the [<a href="https://overcast.fm/+Ipl-ZAEA/2666">TS</a>]

00:44:28   rise an iphone thing is siphoning off [<a href="https://overcast.fm/+Ipl-ZAEA/2668">TS</a>]

00:44:29   customers and they've had 7 months to [<a href="https://overcast.fm/+Ipl-ZAEA/2669">TS</a>]

00:44:32   ramp up on on the gsm iphone 4 you never [<a href="https://overcast.fm/+Ipl-ZAEA/2672">TS</a>]

00:44:35   know I guess because like remember the [<a href="https://overcast.fm/+Ipl-ZAEA/2675">TS</a>]

00:44:37   we that we was supply constrained for [<a href="https://overcast.fm/+Ipl-ZAEA/2677">TS</a>]

00:44:38   like a year and a half or something [<a href="https://overcast.fm/+Ipl-ZAEA/2678">TS</a>]

00:44:39   ridiculous like that and it's not like [<a href="https://overcast.fm/+Ipl-ZAEA/2679">TS</a>]

00:44:41   these companies don't know how to [<a href="https://overcast.fm/+Ipl-ZAEA/2681">TS</a>]

00:44:42   manufacture lots of items it's just at a [<a href="https://overcast.fm/+Ipl-ZAEA/2682">TS</a>]

00:44:43   certain point you you know it's like one [<a href="https://overcast.fm/+Ipl-ZAEA/2683">TS</a>]

00:44:45   diode or one thing that you can't get in [<a href="https://overcast.fm/+Ipl-ZAEA/2685">TS</a>]

00:44:47   enough quantity and that holds up your [<a href="https://overcast.fm/+Ipl-ZAEA/2687">TS</a>]

00:44:48   entire line when you're when you're [<a href="https://overcast.fm/+Ipl-ZAEA/2688">TS</a>]

00:44:50   selling things in these kind of [<a href="https://overcast.fm/+Ipl-ZAEA/2690">TS</a>]

00:44:51   quantities it's very difficult to make [<a href="https://overcast.fm/+Ipl-ZAEA/2691">TS</a>]

00:44:53   them as fast as people want to buy them [<a href="https://overcast.fm/+Ipl-ZAEA/2693">TS</a>]

00:44:54   ah but I have to think that the 18 T [<a href="https://overcast.fm/+Ipl-ZAEA/2694">TS</a>]

00:44:57   iPhone is not going next time there's an [<a href="https://overcast.fm/+Ipl-ZAEA/2697">TS</a>]

00:44:59   earnings conference call and they talk [<a href="https://overcast.fm/+Ipl-ZAEA/2699">TS</a>]

00:45:01   to them and they say is is the iPhone 4 [<a href="https://overcast.fm/+Ipl-ZAEA/2701">TS</a>]

00:45:03   still comply supply constrained on 18 T [<a href="https://overcast.fm/+Ipl-ZAEA/2703">TS</a>]

00:45:06   they have to say no I can't imagine it's [<a href="https://overcast.fm/+Ipl-ZAEA/2706">TS</a>]

00:45:08   going to be if it is supply constrain [<a href="https://overcast.fm/+Ipl-ZAEA/2708">TS</a>]

00:45:09   then Apple's stock is going to go up [<a href="https://overcast.fm/+Ipl-ZAEA/2709">TS</a>]

00:45:10   another 50 bucks because that means [<a href="https://overcast.fm/+Ipl-ZAEA/2710">TS</a>]

00:45:12   people are just buying iPhones like [<a href="https://overcast.fm/+Ipl-ZAEA/2712">TS</a>]

00:45:14   crazy yeah I think the CMA iPhone is [<a href="https://overcast.fm/+Ipl-ZAEA/2714">TS</a>]

00:45:17   going to be supply constrained for a [<a href="https://overcast.fm/+Ipl-ZAEA/2717">TS</a>]

00:45:18   long time just because it's a brand new [<a href="https://overcast.fm/+Ipl-ZAEA/2718">TS</a>]

00:45:19   product even though it looks the same on [<a href="https://overcast.fm/+Ipl-ZAEA/2719">TS</a>]

00:45:20   the outside they're all new internals [<a href="https://overcast.fm/+Ipl-ZAEA/2720">TS</a>]

00:45:22   and there's this big bubble of demand [<a href="https://overcast.fm/+Ipl-ZAEA/2722">TS</a>]

00:45:25   and this is national advertising [<a href="https://overcast.fm/+Ipl-ZAEA/2725">TS</a>]

00:45:26   campaign so expect that to be tough to [<a href="https://overcast.fm/+Ipl-ZAEA/2726">TS</a>]

00:45:28   get for a while and and it's going to [<a href="https://overcast.fm/+Ipl-ZAEA/2728">TS</a>]

00:45:30   limit their sales it's going to limit [<a href="https://overcast.fm/+Ipl-ZAEA/2730">TS</a>]

00:45:32   how many applicants sell up which is [<a href="https://overcast.fm/+Ipl-ZAEA/2732">TS</a>]

00:45:34   kind of a shame from a learning [<a href="https://overcast.fm/+Ipl-ZAEA/2734">TS</a>]

00:45:35   standpoint but they'll get over it [<a href="https://overcast.fm/+Ipl-ZAEA/2735">TS</a>]

00:45:37   eventually if anything you know the [<a href="https://overcast.fm/+Ipl-ZAEA/2737">TS</a>]

00:45:39   light at the end of tunnel is that the [<a href="https://overcast.fm/+Ipl-ZAEA/2739">TS</a>]

00:45:41   iPhone 4 could be supply constrained for [<a href="https://overcast.fm/+Ipl-ZAEA/2741">TS</a>]

00:45:43   its entire life and then the iPhone 5 [<a href="https://overcast.fm/+Ipl-ZAEA/2743">TS</a>]

00:45:44   comes out this summer and finally you [<a href="https://overcast.fm/+Ipl-ZAEA/2744">TS</a>]

00:45:46   can get some iPhone 4s like they're 99 [<a href="https://overcast.fm/+Ipl-ZAEA/2746">TS</a>]

00:45:48   bucks at Walmart right exactly [<a href="https://overcast.fm/+Ipl-ZAEA/2748">TS</a>]

00:45:50   it'll be a little bit perverse so that [<a href="https://overcast.fm/+Ipl-ZAEA/2750">TS</a>]

00:45:54   was that was the article about you know [<a href="https://overcast.fm/+Ipl-ZAEA/2754">TS</a>]

00:45:57   what I think I always needs to do to [<a href="https://overcast.fm/+Ipl-ZAEA/2757">TS</a>]

00:45:59   achieve iPod like success and the the [<a href="https://overcast.fm/+Ipl-ZAEA/2759">TS</a>]

00:46:02   two main thrusts are get on more [<a href="https://overcast.fm/+Ipl-ZAEA/2762">TS</a>]

00:46:04   carriers alright check box you know that [<a href="https://overcast.fm/+Ipl-ZAEA/2764">TS</a>]

00:46:06   would basically get on more calories [<a href="https://overcast.fm/+Ipl-ZAEA/2766">TS</a>]

00:46:07   meant to get on Verizon in the u.s. [<a href="https://overcast.fm/+Ipl-ZAEA/2767">TS</a>]

00:46:09   because almost every other country had [<a href="https://overcast.fm/+Ipl-ZAEA/2769">TS</a>]

00:46:10   multiple carries already [<a href="https://overcast.fm/+Ipl-ZAEA/2770">TS</a>]

00:46:11   u.s. is a huge market it was clear that [<a href="https://overcast.fm/+Ipl-ZAEA/2771">TS</a>]

00:46:13   they were number [<a href="https://overcast.fm/+Ipl-ZAEA/2773">TS</a>]

00:46:14   and I was trying to explain why it's so [<a href="https://overcast.fm/+Ipl-ZAEA/2774">TS</a>]

00:46:17   important for them to get on Verizon [<a href="https://overcast.fm/+Ipl-ZAEA/2777">TS</a>]

00:46:19   ASAP before Android comes and eats the [<a href="https://overcast.fm/+Ipl-ZAEA/2779">TS</a>]

00:46:21   rest of their lunch and the other thing [<a href="https://overcast.fm/+Ipl-ZAEA/2781">TS</a>]

00:46:23   was to try to express that I think it is [<a href="https://overcast.fm/+Ipl-ZAEA/2783">TS</a>]

00:46:26   possible for a single vendor with a [<a href="https://overcast.fm/+Ipl-ZAEA/2786">TS</a>]

00:46:28   limited product line to come to dominate [<a href="https://overcast.fm/+Ipl-ZAEA/2788">TS</a>]

00:46:30   a market because Apple did it with the [<a href="https://overcast.fm/+Ipl-ZAEA/2790">TS</a>]

00:46:33   iPod and there's no reason they can't do [<a href="https://overcast.fm/+Ipl-ZAEA/2793">TS</a>]

00:46:34   the same thing with the iPhone now that [<a href="https://overcast.fm/+Ipl-ZAEA/2794">TS</a>]

00:46:35   would mean they would have to diversify [<a href="https://overcast.fm/+Ipl-ZAEA/2795">TS</a>]

00:46:36   their hardware just like they did with [<a href="https://overcast.fm/+Ipl-ZAEA/2796">TS</a>]

00:46:38   the iPod I don't remember how long they [<a href="https://overcast.fm/+Ipl-ZAEA/2798">TS</a>]

00:46:40   had just one iPod but it was a pretty [<a href="https://overcast.fm/+Ipl-ZAEA/2800">TS</a>]

00:46:41   long period of time I mean for a long [<a href="https://overcast.fm/+Ipl-ZAEA/2801">TS</a>]

00:46:42   time I was Mac only and then there was [<a href="https://overcast.fm/+Ipl-ZAEA/2802">TS</a>]

00:46:44   on Windows and then finally they [<a href="https://overcast.fm/+Ipl-ZAEA/2804">TS</a>]

00:46:45   introduced the mini and that kind of led [<a href="https://overcast.fm/+Ipl-ZAEA/2805">TS</a>]

00:46:47   to an explosion even though the mini was [<a href="https://overcast.fm/+Ipl-ZAEA/2807">TS</a>]

00:46:49   like less value for your money because [<a href="https://overcast.fm/+Ipl-ZAEA/2809">TS</a>]

00:46:50   occasion five times less storage for 50 [<a href="https://overcast.fm/+Ipl-ZAEA/2810">TS</a>]

00:46:53   bucks less money or whatever it was and [<a href="https://overcast.fm/+Ipl-ZAEA/2813">TS</a>]

00:46:54   people you know didn't think that was [<a href="https://overcast.fm/+Ipl-ZAEA/2814">TS</a>]

00:46:56   great but I think Apple will eventually [<a href="https://overcast.fm/+Ipl-ZAEA/2816">TS</a>]

00:46:59   need to diversify its hardware line they [<a href="https://overcast.fm/+Ipl-ZAEA/2819">TS</a>]

00:47:01   kind of have two iPhones now because [<a href="https://overcast.fm/+Ipl-ZAEA/2821">TS</a>]

00:47:02   they would take the previous model and [<a href="https://overcast.fm/+Ipl-ZAEA/2822">TS</a>]

00:47:04   make that the $99 thing so you kind of [<a href="https://overcast.fm/+Ipl-ZAEA/2824">TS</a>]

00:47:06   have the good iPhone that everyone wants [<a href="https://overcast.fm/+Ipl-ZAEA/2826">TS</a>]

00:47:08   and then the cruddy one then the kardi [<a href="https://overcast.fm/+Ipl-ZAEA/2828">TS</a>]

00:47:10   one is just last year's model mm-hmm I [<a href="https://overcast.fm/+Ipl-ZAEA/2830">TS</a>]

00:47:12   think they would benefit from [<a href="https://overcast.fm/+Ipl-ZAEA/2832">TS</a>]

00:47:14   diversifying even further going to to [<a href="https://overcast.fm/+Ipl-ZAEA/2834">TS</a>]

00:47:16   current model phones and then like you [<a href="https://overcast.fm/+Ipl-ZAEA/2836">TS</a>]

00:47:19   know one previous model phone or [<a href="https://overcast.fm/+Ipl-ZAEA/2839">TS</a>]

00:47:21   something and I'm not sure now is the [<a href="https://overcast.fm/+Ipl-ZAEA/2841">TS</a>]

00:47:23   time to do that I'm certainly not saying [<a href="https://overcast.fm/+Ipl-ZAEA/2843">TS</a>]

00:47:24   that they have to make a phone with a [<a href="https://overcast.fm/+Ipl-ZAEA/2844">TS</a>]

00:47:25   physical keyboard or go crazy like that [<a href="https://overcast.fm/+Ipl-ZAEA/2845">TS</a>]

00:47:27   but they could do like an iPhone nano or [<a href="https://overcast.fm/+Ipl-ZAEA/2847">TS</a>]

00:47:29   a decon sented iPhone that you know [<a href="https://overcast.fm/+Ipl-ZAEA/2849">TS</a>]

00:47:32   strip out some of the more expensive [<a href="https://overcast.fm/+Ipl-ZAEA/2852">TS</a>]

00:47:33   stuff instead of having a really nice 5 [<a href="https://overcast.fm/+Ipl-ZAEA/2853">TS</a>]

00:47:36   megapixel camera put a credit camera in [<a href="https://overcast.fm/+Ipl-ZAEA/2856">TS</a>]

00:47:37   there and make the phone free with the [<a href="https://overcast.fm/+Ipl-ZAEA/2857">TS</a>]

00:47:38   contract or something you know I don't [<a href="https://overcast.fm/+Ipl-ZAEA/2858">TS</a>]

00:47:41   know if they're at that point yet but [<a href="https://overcast.fm/+Ipl-ZAEA/2861">TS</a>]

00:47:42   downward price pressure I think will [<a href="https://overcast.fm/+Ipl-ZAEA/2862">TS</a>]

00:47:44   eventually maybe a year or two from now [<a href="https://overcast.fm/+Ipl-ZAEA/2864">TS</a>]

00:47:47   so you wait a minute or two you two [<a href="https://overcast.fm/+Ipl-ZAEA/2867">TS</a>]

00:47:48   years from now you'll walk into the [<a href="https://overcast.fm/+Ipl-ZAEA/2868">TS</a>]

00:47:51   character of your choice and it will be [<a href="https://overcast.fm/+Ipl-ZAEA/2871">TS</a>]

00:47:54   a penny phone I think they have to feel [<a href="https://overcast.fm/+Ipl-ZAEA/2874">TS</a>]

00:47:57   the model like that eventually we're in [<a href="https://overcast.fm/+Ipl-ZAEA/2877">TS</a>]

00:47:59   the early stages of smartphones [<a href="https://overcast.fm/+Ipl-ZAEA/2879">TS</a>]

00:48:00   kind of like the early stages of the PC [<a href="https://overcast.fm/+Ipl-ZAEA/2880">TS</a>]

00:48:02   market where everything was fancy do you [<a href="https://overcast.fm/+Ipl-ZAEA/2882">TS</a>]

00:48:04   remember in the early years of the Mac [<a href="https://overcast.fm/+Ipl-ZAEA/2884">TS</a>]

00:48:06   every Mac that Apple introduced was [<a href="https://overcast.fm/+Ipl-ZAEA/2886">TS</a>]

00:48:08   better than all of its previous Macs in [<a href="https://overcast.fm/+Ipl-ZAEA/2888">TS</a>]

00:48:10   every possible way [<a href="https://overcast.fm/+Ipl-ZAEA/2890">TS</a>]

00:48:11   yeah like the Mac plus there's nothing [<a href="https://overcast.fm/+Ipl-ZAEA/2891">TS</a>]

00:48:13   worse about the Mac plus in the Mac 128 [<a href="https://overcast.fm/+Ipl-ZAEA/2893">TS</a>]

00:48:15   right or the Mac 512 nothing worse about [<a href="https://overcast.fm/+Ipl-ZAEA/2895">TS</a>]

00:48:17   that than the 128 and the plus the SC [<a href="https://overcast.fm/+Ipl-ZAEA/2897">TS</a>]

00:48:19   was better than the plus the 128 that [<a href="https://overcast.fm/+Ipl-ZAEA/2899">TS</a>]

00:48:21   you know the 512 in every possible way [<a href="https://overcast.fm/+Ipl-ZAEA/2901">TS</a>]

00:48:23   that it could be better no spec was not [<a href="https://overcast.fm/+Ipl-ZAEA/2903">TS</a>]

00:48:25   better [<a href="https://overcast.fm/+Ipl-ZAEA/2905">TS</a>]

00:48:26   right that was what it was like in the [<a href="https://overcast.fm/+Ipl-ZAEA/2906">TS</a>]

00:48:27   beginning of a market you just do one [<a href="https://overcast.fm/+Ipl-ZAEA/2907">TS</a>]

00:48:29   upmanship and better and better [<a href="https://overcast.fm/+Ipl-ZAEA/2909">TS</a>]

00:48:30   eventually Apple had to diversify the [<a href="https://overcast.fm/+Ipl-ZAEA/2910">TS</a>]

00:48:32   line editor introduced a computer that [<a href="https://overcast.fm/+Ipl-ZAEA/2912">TS</a>]

00:48:34   was not as good as one of its [<a href="https://overcast.fm/+Ipl-ZAEA/2914">TS</a>]

00:48:37   pre-existing computers hmm and you know [<a href="https://overcast.fm/+Ipl-ZAEA/2917">TS</a>]

00:48:39   once you start down that path nail it's [<a href="https://overcast.fm/+Ipl-ZAEA/2919">TS</a>]

00:48:40   just the status quo obviously the [<a href="https://overcast.fm/+Ipl-ZAEA/2920">TS</a>]

00:48:42   MacBook is not as good as a previous [<a href="https://overcast.fm/+Ipl-ZAEA/2922">TS</a>]

00:48:43   model Mac what produce do it all the [<a href="https://overcast.fm/+Ipl-ZAEA/2923">TS</a>]

00:48:45   time [<a href="https://overcast.fm/+Ipl-ZAEA/2925">TS</a>]

00:48:45   smartphones will reach that point as [<a href="https://overcast.fm/+Ipl-ZAEA/2925">TS</a>]

00:48:47   well smartphones will get to the point [<a href="https://overcast.fm/+Ipl-ZAEA/2927">TS</a>]

00:48:48   where it will run apps if I run iOS and [<a href="https://overcast.fm/+Ipl-ZAEA/2928">TS</a>]

00:48:51   everything but it's not as good as the [<a href="https://overcast.fm/+Ipl-ZAEA/2931">TS</a>]

00:48:53   previous top-of-the-line iPhone 7 or [<a href="https://overcast.fm/+Ipl-ZAEA/2933">TS</a>]

00:48:55   whatever and I think that's key to ever [<a href="https://overcast.fm/+Ipl-ZAEA/2935">TS</a>]

00:48:58   achieving market dominance like the iPod [<a href="https://overcast.fm/+Ipl-ZAEA/2938">TS</a>]

00:49:01   did because the iPod yeah but show the [<a href="https://overcast.fm/+Ipl-ZAEA/2941">TS</a>]

00:49:03   one vendor could do it we need more than [<a href="https://overcast.fm/+Ipl-ZAEA/2943">TS</a>]

00:49:05   one model if Apple had stuck with the [<a href="https://overcast.fm/+Ipl-ZAEA/2945">TS</a>]

00:49:06   iPod Classic they wouldn't have been [<a href="https://overcast.fm/+Ipl-ZAEA/2946">TS</a>]

00:49:08   able to dominate the market the way they [<a href="https://overcast.fm/+Ipl-ZAEA/2948">TS</a>]

00:49:10   do you need you need to feel some sort [<a href="https://overcast.fm/+Ipl-ZAEA/2950">TS</a>]

00:49:12   of diversified team so that people feel [<a href="https://overcast.fm/+Ipl-ZAEA/2952">TS</a>]

00:49:14   like oh I've got enough choice just like [<a href="https://overcast.fm/+Ipl-ZAEA/2954">TS</a>]

00:49:17   car companies if you're a Ford family [<a href="https://overcast.fm/+Ipl-ZAEA/2957">TS</a>]

00:49:18   for life Ford makes enough cars that [<a href="https://overcast.fm/+Ipl-ZAEA/2958">TS</a>]

00:49:20   they can sell you a truck a minivan a [<a href="https://overcast.fm/+Ipl-ZAEA/2960">TS</a>]

00:49:21   sedan a sporty car they've got a [<a href="https://overcast.fm/+Ipl-ZAEA/2961">TS</a>]

00:49:24   diversified line they don't have every [<a href="https://overcast.fm/+Ipl-ZAEA/2964">TS</a>]

00:49:25   car in the entire world but they have [<a href="https://overcast.fm/+Ipl-ZAEA/2965">TS</a>]

00:49:27   something to fill every kind of need I [<a href="https://overcast.fm/+Ipl-ZAEA/2967">TS</a>]

00:49:29   think Apple will need to do that [<a href="https://overcast.fm/+Ipl-ZAEA/2969">TS</a>]

00:49:31   eventually um but the underlying thing [<a href="https://overcast.fm/+Ipl-ZAEA/2971">TS</a>]

00:49:34   the reason this topic came up or the [<a href="https://overcast.fm/+Ipl-ZAEA/2974">TS</a>]

00:49:37   connection to this topic to your recent [<a href="https://overcast.fm/+Ipl-ZAEA/2977">TS</a>]

00:49:39   shows is that on a talk show this week [<a href="https://overcast.fm/+Ipl-ZAEA/2979">TS</a>]

00:49:41   you're talking about a Gruber's [<a href="https://overcast.fm/+Ipl-ZAEA/2981">TS</a>]

00:49:42   obsession with market share yeah it's [<a href="https://overcast.fm/+Ipl-ZAEA/2982">TS</a>]

00:49:44   all he's always writing I'm sick I'm [<a href="https://overcast.fm/+Ipl-ZAEA/2984">TS</a>]

00:49:46   sick and tired of it really hey [<a href="https://overcast.fm/+Ipl-ZAEA/2986">TS</a>]

00:49:47   I mentioned Gruber and market share at [<a href="https://overcast.fm/+Ipl-ZAEA/2987">TS</a>]

00:49:49   the end of this article as well [<a href="https://overcast.fm/+Ipl-ZAEA/2989">TS</a>]

00:49:51   I mentioned that he's one of the phrases [<a href="https://overcast.fm/+Ipl-ZAEA/2991">TS</a>]

00:49:54   that I quoted remember I think was you [<a href="https://overcast.fm/+Ipl-ZAEA/2994">TS</a>]

00:49:55   can't cash checks with market share and [<a href="https://overcast.fm/+Ipl-ZAEA/2995">TS</a>]

00:49:57   the big difference in profit share and [<a href="https://overcast.fm/+Ipl-ZAEA/2997">TS</a>]

00:49:58   market share and you mentioned on the [<a href="https://overcast.fm/+Ipl-ZAEA/2998">TS</a>]

00:50:00   show that the thing where he's talked [<a href="https://overcast.fm/+Ipl-ZAEA/3000">TS</a>]

00:50:01   about Marcus is just a convenient way to [<a href="https://overcast.fm/+Ipl-ZAEA/3001">TS</a>]

00:50:03   keep score yeah [<a href="https://overcast.fm/+Ipl-ZAEA/3003">TS</a>]

00:50:05   who's winning listen yeah and it's sort [<a href="https://overcast.fm/+Ipl-ZAEA/3005">TS</a>]

00:50:08   of an underlying that the the line item [<a href="https://overcast.fm/+Ipl-ZAEA/3008">TS</a>]

00:50:13   I have for this is psychoanalyzing group [<a href="https://overcast.fm/+Ipl-ZAEA/3013">TS</a>]

00:50:14   is obsession with market share and it [<a href="https://overcast.fm/+Ipl-ZAEA/3014">TS</a>]

00:50:17   really applies to me as well be cycle [<a href="https://overcast.fm/+Ipl-ZAEA/3017">TS</a>]

00:50:18   analyzing my own obsession with market [<a href="https://overcast.fm/+Ipl-ZAEA/3018">TS</a>]

00:50:20   share and just everybody's of my [<a href="https://overcast.fm/+Ipl-ZAEA/3020">TS</a>]

00:50:22   generation and I'm going to try to wrap [<a href="https://overcast.fm/+Ipl-ZAEA/3022">TS</a>]

00:50:25   this up quickly because we're almost [<a href="https://overcast.fm/+Ipl-ZAEA/3025">TS</a>]

00:50:25   over time but I'm going to do an [<a href="https://overcast.fm/+Ipl-ZAEA/3025">TS</a>]

00:50:28   immediate godwyn of this you know [<a href="https://overcast.fm/+Ipl-ZAEA/3028">TS</a>]

00:50:30   Godwin's law what is Godwin's law [<a href="https://overcast.fm/+Ipl-ZAEA/3030">TS</a>]

00:50:32   Cobbins law is named after some guy [<a href="https://overcast.fm/+Ipl-ZAEA/3032">TS</a>]

00:50:34   whose last name I believe is Godwin is [<a href="https://overcast.fm/+Ipl-ZAEA/3034">TS</a>]

00:50:36   that in any debate online if it goes on [<a href="https://overcast.fm/+Ipl-ZAEA/3036">TS</a>]

00:50:38   long enough someone will make some [<a href="https://overcast.fm/+Ipl-ZAEA/3038">TS</a>]

00:50:39   not zero Hitler and Hitler reference [<a href="https://overcast.fm/+Ipl-ZAEA/3039">TS</a>]

00:50:41   it's just it's inevitable and that the I [<a href="https://overcast.fm/+Ipl-ZAEA/3041">TS</a>]

00:50:44   think is a corollary to order is that [<a href="https://overcast.fm/+Ipl-ZAEA/3044">TS</a>]

00:50:46   once someone does that the discussion is [<a href="https://overcast.fm/+Ipl-ZAEA/3046">TS</a>]

00:50:47   over a rational discourse can no longer [<a href="https://overcast.fm/+Ipl-ZAEA/3047">TS</a>]

00:50:49   happen from that point it actually reads [<a href="https://overcast.fm/+Ipl-ZAEA/3049">TS</a>]

00:50:51   as an online discussion grows longer the [<a href="https://overcast.fm/+Ipl-ZAEA/3051">TS</a>]

00:50:52   probability of a comparison involving [<a href="https://overcast.fm/+Ipl-ZAEA/3052">TS</a>]

00:50:54   Nazis or Hitler approaches one yeah [<a href="https://overcast.fm/+Ipl-ZAEA/3054">TS</a>]

00:50:58   that's the Wikipedia page right and I [<a href="https://overcast.fm/+Ipl-ZAEA/3058">TS</a>]

00:51:00   think then the main thing and most [<a href="https://overcast.fm/+Ipl-ZAEA/3060">TS</a>]

00:51:02   people think of when they say that now [<a href="https://overcast.fm/+Ipl-ZAEA/3062">TS</a>]

00:51:03   is that that means it's the end of the [<a href="https://overcast.fm/+Ipl-ZAEA/3063">TS</a>]

00:51:04   discussion that means you immediate loss [<a href="https://overcast.fm/+Ipl-ZAEA/3064">TS</a>]

00:51:06   to discuss anything rational again is [<a href="https://overcast.fm/+Ipl-ZAEA/3066">TS</a>]

00:51:08   hyperbole yeah whoever the other way [<a href="https://overcast.fm/+Ipl-ZAEA/3068">TS</a>]

00:51:10   I've heard it said is whoever mentions [<a href="https://overcast.fm/+Ipl-ZAEA/3070">TS</a>]

00:51:12   the Nazis loses exactly so I'm going I'm [<a href="https://overcast.fm/+Ipl-ZAEA/3072">TS</a>]

00:51:16   going to immediately God God when the [<a href="https://overcast.fm/+Ipl-ZAEA/3076">TS</a>]

00:51:18   psychoanalyzing thing but then I'm gonna [<a href="https://overcast.fm/+Ipl-ZAEA/3078">TS</a>]

00:51:19   try to pull it back so yes I am here hey [<a href="https://overcast.fm/+Ipl-ZAEA/3079">TS</a>]

00:51:21   so I'm going to say that your group is [<a href="https://overcast.fm/+Ipl-ZAEA/3081">TS</a>]

00:51:24   obsession with market chair and mine [<a href="https://overcast.fm/+Ipl-ZAEA/3084">TS</a>]

00:51:25   obsession with market share is very [<a href="https://overcast.fm/+Ipl-ZAEA/3085">TS</a>]

00:51:27   similar to something from my childhood [<a href="https://overcast.fm/+Ipl-ZAEA/3087">TS</a>]

00:51:30   done after you talked oh is Marco [<a href="https://overcast.fm/+Ipl-ZAEA/3090">TS</a>]

00:51:32   Marco's wife or they grew up in Long [<a href="https://overcast.fm/+Ipl-ZAEA/3092">TS</a>]

00:51:33   Island I don't know if you know but I [<a href="https://overcast.fm/+Ipl-ZAEA/3093">TS</a>]

00:51:34   grew up in Long Island and you said you [<a href="https://overcast.fm/+Ipl-ZAEA/3094">TS</a>]

00:51:36   hadn't heard a Long Island accent in a [<a href="https://overcast.fm/+Ipl-ZAEA/3096">TS</a>]

00:51:37   long time you're kind of hearing one for [<a href="https://overcast.fm/+Ipl-ZAEA/3097">TS</a>]

00:51:39   me I don't know it's not very strong I [<a href="https://overcast.fm/+Ipl-ZAEA/3099">TS</a>]

00:51:41   mean I knew I I just knew years as sort [<a href="https://overcast.fm/+Ipl-ZAEA/3101">TS</a>]

00:51:43   of northeastern and I didn't I don't [<a href="https://overcast.fm/+Ipl-ZAEA/3103">TS</a>]

00:51:45   think I'll of me I don't have the Jersey [<a href="https://overcast.fm/+Ipl-ZAEA/3105">TS</a>]

00:51:48   Shore Long Island accent most of the [<a href="https://overcast.fm/+Ipl-ZAEA/3108">TS</a>]

00:51:50   people in Jersey Shore actually from [<a href="https://overcast.fm/+Ipl-ZAEA/3110">TS</a>]

00:51:51   Long Island but there's a little [<a href="https://overcast.fm/+Ipl-ZAEA/3111">TS</a>]

00:51:53   accident there but any but growing up an [<a href="https://overcast.fm/+Ipl-ZAEA/3113">TS</a>]

00:51:54   eye on a lot or perhaps most of my [<a href="https://overcast.fm/+Ipl-ZAEA/3114">TS</a>]

00:51:57   friends were Jewish and I would go over [<a href="https://overcast.fm/+Ipl-ZAEA/3117">TS</a>]

00:52:00   their houses and you know talk to their [<a href="https://overcast.fm/+Ipl-ZAEA/3120">TS</a>]

00:52:01   parents and grandparents and many of [<a href="https://overcast.fm/+Ipl-ZAEA/3121">TS</a>]

00:52:03   them I don't know how many maybe all of [<a href="https://overcast.fm/+Ipl-ZAEA/3123">TS</a>]

00:52:05   them any of them had grandparents living [<a href="https://overcast.fm/+Ipl-ZAEA/3125">TS</a>]

00:52:07   with them the big thing with the [<a href="https://overcast.fm/+Ipl-ZAEA/3127">TS</a>]

00:52:08   grandparents of my Jewish friends was [<a href="https://overcast.fm/+Ipl-ZAEA/3128">TS</a>]

00:52:10   that they wouldn't ride in German cars [<a href="https://overcast.fm/+Ipl-ZAEA/3130">TS</a>]

00:52:11   Oh my grandparents were so upset at me [<a href="https://overcast.fm/+Ipl-ZAEA/3131">TS</a>]

00:52:14   that we had a Volkswagen oh my god they [<a href="https://overcast.fm/+Ipl-ZAEA/3134">TS</a>]

00:52:16   literally almost spit on the ground [<a href="https://overcast.fm/+Ipl-ZAEA/3136">TS</a>]

00:52:18   right it's just it's just an old [<a href="https://overcast.fm/+Ipl-ZAEA/3138">TS</a>]

00:52:20   something it's not like I won't buy and [<a href="https://overcast.fm/+Ipl-ZAEA/3140">TS</a>]

00:52:23   with them since I was on Long Island and [<a href="https://overcast.fm/+Ipl-ZAEA/3143">TS</a>]

00:52:24   my friends were Jewish a lot of them are [<a href="https://overcast.fm/+Ipl-ZAEA/3144">TS</a>]

00:52:26   well-to-do it was about like Mercedes [<a href="https://overcast.fm/+Ipl-ZAEA/3146">TS</a>]

00:52:27   right you know not only when they not [<a href="https://overcast.fm/+Ipl-ZAEA/3147">TS</a>]

00:52:30   buy her Mercedes or they wouldn't ride [<a href="https://overcast.fm/+Ipl-ZAEA/3150">TS</a>]

00:52:32   in one so if you had one you came to [<a href="https://overcast.fm/+Ipl-ZAEA/3152">TS</a>]

00:52:34   pick them up the grandparents were like [<a href="https://overcast.fm/+Ipl-ZAEA/3154">TS</a>]

00:52:35   I will not ride in that car right and [<a href="https://overcast.fm/+Ipl-ZAEA/3155">TS</a>]

00:52:37   these people you know their families had [<a href="https://overcast.fm/+Ipl-ZAEA/3157">TS</a>]

00:52:40   money they were they living the American [<a href="https://overcast.fm/+Ipl-ZAEA/3160">TS</a>]

00:52:41   dream they were successful right they [<a href="https://overcast.fm/+Ipl-ZAEA/3161">TS</a>]

00:52:43   could buy nice expensive cars but and [<a href="https://overcast.fm/+Ipl-ZAEA/3163">TS</a>]

00:52:46   most of the nice expensive cars for [<a href="https://overcast.fm/+Ipl-ZAEA/3166">TS</a>]

00:52:48   German but they would refuse to buy them [<a href="https://overcast.fm/+Ipl-ZAEA/3168">TS</a>]

00:52:49   my grandparents exactly the same way [<a href="https://overcast.fm/+Ipl-ZAEA/3169">TS</a>]

00:52:51   and the thing is [<a href="https://overcast.fm/+Ipl-ZAEA/3171">TS</a>]

00:52:53   actually speaking you said look the [<a href="https://overcast.fm/+Ipl-ZAEA/3173">TS</a>]

00:52:55   people who designed and built these cars [<a href="https://overcast.fm/+Ipl-ZAEA/3175">TS</a>]

00:52:57   probably weren't born until r2 is over [<a href="https://overcast.fm/+Ipl-ZAEA/3177">TS</a>]

00:53:00   right [<a href="https://overcast.fm/+Ipl-ZAEA/3180">TS</a>]

00:53:01   these they're these are not the Nazi [<a href="https://overcast.fm/+Ipl-ZAEA/3181">TS</a>]

00:53:03   Germany's are your our friend now the [<a href="https://overcast.fm/+Ipl-ZAEA/3183">TS</a>]

00:53:04   Nazis are gone these cars are not made [<a href="https://overcast.fm/+Ipl-ZAEA/3184">TS</a>]

00:53:06   by Nazis you are not benefiting Nazis or [<a href="https://overcast.fm/+Ipl-ZAEA/3186">TS</a>]

00:53:08   anything like that by buying let alone [<a href="https://overcast.fm/+Ipl-ZAEA/3188">TS</a>]

00:53:10   riding in these cars this doesn't seem [<a href="https://overcast.fm/+Ipl-ZAEA/3190">TS</a>]

00:53:12   like a rational choice and they're [<a href="https://overcast.fm/+Ipl-ZAEA/3192">TS</a>]

00:53:13   they're essentially sacrificing their [<a href="https://overcast.fm/+Ipl-ZAEA/3193">TS</a>]

00:53:16   comfort and you know their ability to [<a href="https://overcast.fm/+Ipl-ZAEA/3196">TS</a>]

00:53:18   have a nice car based on this you know [<a href="https://overcast.fm/+Ipl-ZAEA/3198">TS</a>]

00:53:21   attitude they have towards this ah my [<a href="https://overcast.fm/+Ipl-ZAEA/3201">TS</a>]

00:53:24   something I tweeted about recently is [<a href="https://overcast.fm/+Ipl-ZAEA/3204">TS</a>]

00:53:25   why I was in front of my mind this is [<a href="https://overcast.fm/+Ipl-ZAEA/3205">TS</a>]

00:53:27   very similar to my decision not to have [<a href="https://overcast.fm/+Ipl-ZAEA/3207">TS</a>]

00:53:29   an Xbox Xbox is a game console made by [<a href="https://overcast.fm/+Ipl-ZAEA/3209">TS</a>]

00:53:32   Microsoft right well think it's better [<a href="https://overcast.fm/+Ipl-ZAEA/3212">TS</a>]

00:53:34   than the PlayStation in many possible [<a href="https://overcast.fm/+Ipl-ZAEA/3214">TS</a>]

00:53:35   ways and I agree that it actually is far [<a href="https://overcast.fm/+Ipl-ZAEA/3215">TS</a>]

00:53:39   for the same reason my Jewish friends [<a href="https://overcast.fm/+Ipl-ZAEA/3219">TS</a>]

00:53:40   grandparents wouldn't write a German car [<a href="https://overcast.fm/+Ipl-ZAEA/3220">TS</a>]

00:53:41   I won't have an Xbox on my ass right and [<a href="https://overcast.fm/+Ipl-ZAEA/3221">TS</a>]

00:53:44   this all right the the analogy here is [<a href="https://overcast.fm/+Ipl-ZAEA/3224">TS</a>]

00:53:46   isn't that well this feeling that I have [<a href="https://overcast.fm/+Ipl-ZAEA/3226">TS</a>]

00:53:50   is the same way about Microsoft as if [<a href="https://overcast.fm/+Ipl-ZAEA/3230">TS</a>]

00:53:52   you only other people have but Nazis now [<a href="https://overcast.fm/+Ipl-ZAEA/3232">TS</a>]

00:53:53   the analogy is not that the Microsoft [<a href="https://overcast.fm/+Ipl-ZAEA/3233">TS</a>]

00:53:55   the Microsoft are Nazis like I owned by [<a href="https://overcast.fm/+Ipl-ZAEA/3235">TS</a>]

00:53:56   Microsoft products therefore Microsoft [<a href="https://overcast.fm/+Ipl-ZAEA/3236">TS</a>]

00:53:58   equals Nazis now the analogy is about [<a href="https://overcast.fm/+Ipl-ZAEA/3238">TS</a>]

00:54:00   the irrationality of the choice is not [<a href="https://overcast.fm/+Ipl-ZAEA/3240">TS</a>]

00:54:02   the context it's this idea of making a [<a href="https://overcast.fm/+Ipl-ZAEA/3242">TS</a>]

00:54:06   choice that's is hurting yourself for [<a href="https://overcast.fm/+Ipl-ZAEA/3246">TS</a>]

00:54:08   irrational reasons based on past events [<a href="https://overcast.fm/+Ipl-ZAEA/3248">TS</a>]

00:54:10   that's the analogy the analogy is not [<a href="https://overcast.fm/+Ipl-ZAEA/3250">TS</a>]

00:54:12   Microsoft or Nazis all right so I hope [<a href="https://overcast.fm/+Ipl-ZAEA/3252">TS</a>]

00:54:16   you can understand this this psychology [<a href="https://overcast.fm/+Ipl-ZAEA/3256">TS</a>]

00:54:19   without trying to bring the Nazis into [<a href="https://overcast.fm/+Ipl-ZAEA/3259">TS</a>]

00:54:21   it it's it's about a rational choice [<a href="https://overcast.fm/+Ipl-ZAEA/3261">TS</a>]

00:54:23   about biting off your nose to spite your [<a href="https://overcast.fm/+Ipl-ZAEA/3263">TS</a>]

00:54:25   face based on some past experience now [<a href="https://overcast.fm/+Ipl-ZAEA/3265">TS</a>]

00:54:27   it gets get you now a past experience [<a href="https://overcast.fm/+Ipl-ZAEA/3267">TS</a>]

00:54:29   that was horrific Microsoft was not [<a href="https://overcast.fm/+Ipl-ZAEA/3269">TS</a>]

00:54:31   horrific Nazis are a lot falls apart [<a href="https://overcast.fm/+Ipl-ZAEA/3271">TS</a>]

00:54:33   I've just got one the entire [<a href="https://overcast.fm/+Ipl-ZAEA/3273">TS</a>]

00:54:34   conversation but this is what popped [<a href="https://overcast.fm/+Ipl-ZAEA/3274">TS</a>]

00:54:36   into my mind I think I hope we can all [<a href="https://overcast.fm/+Ipl-ZAEA/3276">TS</a>]

00:54:38   keep level heads about this and move on [<a href="https://overcast.fm/+Ipl-ZAEA/3278">TS</a>]

00:54:40   from from the analogy but the reason it [<a href="https://overcast.fm/+Ipl-ZAEA/3280">TS</a>]

00:54:43   comes up in this context is because that [<a href="https://overcast.fm/+Ipl-ZAEA/3283">TS</a>]

00:54:46   struggle of Mac versus PC Apple versus [<a href="https://overcast.fm/+Ipl-ZAEA/3286">TS</a>]

00:54:49   Microsoft [<a href="https://overcast.fm/+Ipl-ZAEA/3289">TS</a>]

00:54:50   sort of defines the the adolescence and [<a href="https://overcast.fm/+Ipl-ZAEA/3290">TS</a>]

00:54:54   Technik technological blossoming of [<a href="https://overcast.fm/+Ipl-ZAEA/3294">TS</a>]

00:54:56   people of my generation your generation [<a href="https://overcast.fm/+Ipl-ZAEA/3296">TS</a>]

00:54:58   and Gruber's generation who were into [<a href="https://overcast.fm/+Ipl-ZAEA/3298">TS</a>]

00:54:59   this type of stuff right it underlies [<a href="https://overcast.fm/+Ipl-ZAEA/3299">TS</a>]

00:55:02   everything and the way we think about [<a href="https://overcast.fm/+Ipl-ZAEA/3302">TS</a>]

00:55:04   everything and even if we're smart [<a href="https://overcast.fm/+Ipl-ZAEA/3304">TS</a>]

00:55:05   enough like in that whole article [<a href="https://overcast.fm/+Ipl-ZAEA/3305">TS</a>]

00:55:07   say it's not the same deal with iOS as [<a href="https://overcast.fm/+Ipl-ZAEA/3307">TS</a>]

00:55:09   it was with Mac PC even if we're smart [<a href="https://overcast.fm/+Ipl-ZAEA/3309">TS</a>]

00:55:12   enough to realize that the Germans who [<a href="https://overcast.fm/+Ipl-ZAEA/3312">TS</a>]

00:55:13   built this car were not even born when [<a href="https://overcast.fm/+Ipl-ZAEA/3313">TS</a>]

00:55:14   we're work until world war two was over [<a href="https://overcast.fm/+Ipl-ZAEA/3314">TS</a>]

00:55:16   right it still it still informs our [<a href="https://overcast.fm/+Ipl-ZAEA/3316">TS</a>]

00:55:19   thinking at a subconscious emotional [<a href="https://overcast.fm/+Ipl-ZAEA/3319">TS</a>]

00:55:21   level so the reason Gruber and I and [<a href="https://overcast.fm/+Ipl-ZAEA/3321">TS</a>]

00:55:26   other people are so obsessed with market [<a href="https://overcast.fm/+Ipl-ZAEA/3326">TS</a>]

00:55:28   share is because we live through a [<a href="https://overcast.fm/+Ipl-ZAEA/3328">TS</a>]

00:55:31   situation where the better party didn't [<a href="https://overcast.fm/+Ipl-ZAEA/3331">TS</a>]

00:55:35   win we felt like and we were [<a href="https://overcast.fm/+Ipl-ZAEA/3335">TS</a>]

00:55:36   disappointed by it and we want to make [<a href="https://overcast.fm/+Ipl-ZAEA/3336">TS</a>]

00:55:38   sure that that doesn't happen again [<a href="https://overcast.fm/+Ipl-ZAEA/3338">TS</a>]

00:55:40   this one one more layer back before I [<a href="https://overcast.fm/+Ipl-ZAEA/3340">TS</a>]

00:55:43   bounce all the way back up [<a href="https://overcast.fm/+Ipl-ZAEA/3343">TS</a>]

00:55:44   the reason Windows versus Mac was so [<a href="https://overcast.fm/+Ipl-ZAEA/3344">TS</a>]

00:55:46   upsetting is because geeks in general [<a href="https://overcast.fm/+Ipl-ZAEA/3346">TS</a>]

00:55:48   like meritocracy in order and they want [<a href="https://overcast.fm/+Ipl-ZAEA/3348">TS</a>]

00:55:50   the best thing to win and in general [<a href="https://overcast.fm/+Ipl-ZAEA/3350">TS</a>]

00:55:54   tech geeks or especially Mac eeks didn't [<a href="https://overcast.fm/+Ipl-ZAEA/3354">TS</a>]

00:55:57   think Windows was the better product [<a href="https://overcast.fm/+Ipl-ZAEA/3357">TS</a>]

00:55:58   they think it won for reasons that [<a href="https://overcast.fm/+Ipl-ZAEA/3358">TS</a>]

00:56:01   didn't seem fair for the same way that [<a href="https://overcast.fm/+Ipl-ZAEA/3361">TS</a>]

00:56:03   the jocks were more popular for reasons [<a href="https://overcast.fm/+Ipl-ZAEA/3363">TS</a>]

00:56:04   it didn't seem fair to the Nerds right [<a href="https://overcast.fm/+Ipl-ZAEA/3364">TS</a>]

00:56:06   there they weren't interesting or smart [<a href="https://overcast.fm/+Ipl-ZAEA/3366">TS</a>]

00:56:08   or whatever they just play one game [<a href="https://overcast.fm/+Ipl-ZAEA/3368">TS</a>]

00:56:09   better sports or whatever they were [<a href="https://overcast.fm/+Ipl-ZAEA/3369">TS</a>]

00:56:11   taller better-looking it didn't seem [<a href="https://overcast.fm/+Ipl-ZAEA/3371">TS</a>]

00:56:12   fair wasn't a meritocracy according to [<a href="https://overcast.fm/+Ipl-ZAEA/3372">TS</a>]

00:56:14   the merits that we decided well windows [<a href="https://overcast.fm/+Ipl-ZAEA/3374">TS</a>]

00:56:15   went ran won the contest for reasons we [<a href="https://overcast.fm/+Ipl-ZAEA/3375">TS</a>]

00:56:18   didn't think we're fair and our team the [<a href="https://overcast.fm/+Ipl-ZAEA/3378">TS</a>]

00:56:20   Mac lost and we thought it was just [<a href="https://overcast.fm/+Ipl-ZAEA/3380">TS</a>]

00:56:21   terrible and the same thing for like [<a href="https://overcast.fm/+Ipl-ZAEA/3381">TS</a>]

00:56:23   Amiga users or B users or Atari people [<a href="https://overcast.fm/+Ipl-ZAEA/3383">TS</a>]

00:56:25   or whatever but there's many more Mac [<a href="https://overcast.fm/+Ipl-ZAEA/3385">TS</a>]

00:56:27   users who worse or for similar reasons [<a href="https://overcast.fm/+Ipl-ZAEA/3387">TS</a>]

00:56:28   it's a really good analogy with the [<a href="https://overcast.fm/+Ipl-ZAEA/3388">TS</a>]

00:56:30   persecution the Nerds feel like in high [<a href="https://overcast.fm/+Ipl-ZAEA/3390">TS</a>]

00:56:32   school right the same persecution that [<a href="https://overcast.fm/+Ipl-ZAEA/3392">TS</a>]

00:56:35   those same nerds felt about their [<a href="https://overcast.fm/+Ipl-ZAEA/3395">TS</a>]

00:56:36   favorite computer at the hands of [<a href="https://overcast.fm/+Ipl-ZAEA/3396">TS</a>]

00:56:37   Windows Windows didn't seem like it [<a href="https://overcast.fm/+Ipl-ZAEA/3397">TS</a>]

00:56:39   should win and we hate something that [<a href="https://overcast.fm/+Ipl-ZAEA/3399">TS</a>]

00:56:40   shouldn't win winning because doesn't [<a href="https://overcast.fm/+Ipl-ZAEA/3400">TS</a>]

00:56:42   deserve to and so that situation of [<a href="https://overcast.fm/+Ipl-ZAEA/3402">TS</a>]

00:56:47   saying you know something that we didn't [<a href="https://overcast.fm/+Ipl-ZAEA/3407">TS</a>]

00:56:48   think should win did it was so upsetting [<a href="https://overcast.fm/+Ipl-ZAEA/3408">TS</a>]

00:56:50   to us that now now we want any battle [<a href="https://overcast.fm/+Ipl-ZAEA/3410">TS</a>]

00:56:54   between the product that we enjoy and a [<a href="https://overcast.fm/+Ipl-ZAEA/3414">TS</a>]

00:56:55   product that we don't think is worthy we [<a href="https://overcast.fm/+Ipl-ZAEA/3415">TS</a>]

00:56:57   want to win it decisively just like [<a href="https://overcast.fm/+Ipl-ZAEA/3417">TS</a>]

00:56:59   Windows wanted decisively in our youth [<a href="https://overcast.fm/+Ipl-ZAEA/3419">TS</a>]

00:57:01   and the way you do that is is to do a [<a href="https://overcast.fm/+Ipl-ZAEA/3421">TS</a>]

00:57:03   Windows dip which is to get massive [<a href="https://overcast.fm/+Ipl-ZAEA/3423">TS</a>]

00:57:05   market share to say Windows had 90% [<a href="https://overcast.fm/+Ipl-ZAEA/3425">TS</a>]

00:57:07   market share all my friends had Windows [<a href="https://overcast.fm/+Ipl-ZAEA/3427">TS</a>]

00:57:09   computers ran Windows period for a first [<a href="https://overcast.fm/+Ipl-ZAEA/3429">TS</a>]

00:57:11   approximation therefore for the product [<a href="https://overcast.fm/+Ipl-ZAEA/3431">TS</a>]

00:57:14   I like to win now that's what we must do [<a href="https://overcast.fm/+Ipl-ZAEA/3434">TS</a>]

00:57:15   we must get market share and group is [<a href="https://overcast.fm/+Ipl-ZAEA/3435">TS</a>]

00:57:17   obsession with it is his rational mind [<a href="https://overcast.fm/+Ipl-ZAEA/3437">TS</a>]

00:57:18   in my obsession is a rational mind [<a href="https://overcast.fm/+Ipl-ZAEA/3438">TS</a>]

00:57:20   trying to reconcile [<a href="https://overcast.fm/+Ipl-ZAEA/3440">TS</a>]

00:57:21   with the fact that perhaps that's not [<a href="https://overcast.fm/+Ipl-ZAEA/3441">TS</a>]

00:57:22   the case now hmm maybe you don't need [<a href="https://overcast.fm/+Ipl-ZAEA/3442">TS</a>]

00:57:24   market share but and you know group post [<a href="https://overcast.fm/+Ipl-ZAEA/3444">TS</a>]

00:57:26   about all the time well Apple doesn't [<a href="https://overcast.fm/+Ipl-ZAEA/3446">TS</a>]

00:57:28   have market share but look how much [<a href="https://overcast.fm/+Ipl-ZAEA/3448">TS</a>]

00:57:28   profit share they have them they're just [<a href="https://overcast.fm/+Ipl-ZAEA/3448">TS</a>]

00:57:29   they're selling more phones and they're [<a href="https://overcast.fm/+Ipl-ZAEA/3449">TS</a>]

00:57:31   making all the money in the industry [<a href="https://overcast.fm/+Ipl-ZAEA/3451">TS</a>]

00:57:32   just trying to you know it's like this [<a href="https://overcast.fm/+Ipl-ZAEA/3452">TS</a>]

00:57:33   is trying to convince himself that that [<a href="https://overcast.fm/+Ipl-ZAEA/3453">TS</a>]

00:57:36   we are winning but that nagging thing at [<a href="https://overcast.fm/+Ipl-ZAEA/3456">TS</a>]

00:57:38   the back of his mind that makes him keep [<a href="https://overcast.fm/+Ipl-ZAEA/3458">TS</a>]

00:57:39   coming back to that well is that but [<a href="https://overcast.fm/+Ipl-ZAEA/3459">TS</a>]

00:57:41   we're not winning in the way that [<a href="https://overcast.fm/+Ipl-ZAEA/3461">TS</a>]

00:57:42   Windows won and so maybe there's still [<a href="https://overcast.fm/+Ipl-ZAEA/3462">TS</a>]

00:57:44   the possibility that we keep defeated in [<a href="https://overcast.fm/+Ipl-ZAEA/3464">TS</a>]

00:57:46   that way and we must prevent that that [<a href="https://overcast.fm/+Ipl-ZAEA/3466">TS</a>]

00:57:47   thing that little you know Marlon man [<a href="https://overcast.fm/+Ipl-ZAEA/3467">TS</a>]

00:57:50   lizard brain thing in the back your mind [<a href="https://overcast.fm/+Ipl-ZAEA/3470">TS</a>]

00:57:51   is just nagging and making us go back to [<a href="https://overcast.fm/+Ipl-ZAEA/3471">TS</a>]

00:57:53   the well of market share and keep [<a href="https://overcast.fm/+Ipl-ZAEA/3473">TS</a>]

00:57:55   looking at it keep trying to convince [<a href="https://overcast.fm/+Ipl-ZAEA/3475">TS</a>]

00:57:56   ourselves it's okay we don't have market [<a href="https://overcast.fm/+Ipl-ZAEA/3476">TS</a>]

00:57:58   share we're not in danger we could still [<a href="https://overcast.fm/+Ipl-ZAEA/3478">TS</a>]

00:57:59   win yeah but how can you really win [<a href="https://overcast.fm/+Ipl-ZAEA/3479">TS</a>]

00:58:01   unless every single person you know has [<a href="https://overcast.fm/+Ipl-ZAEA/3481">TS</a>]

00:58:03   an iPhone unless it's like Windows how [<a href="https://overcast.fm/+Ipl-ZAEA/3483">TS</a>]

00:58:05   could how can that be winning remember [<a href="https://overcast.fm/+Ipl-ZAEA/3485">TS</a>]

00:58:07   what it was like with Windows don't we [<a href="https://overcast.fm/+Ipl-ZAEA/3487">TS</a>]

00:58:08   deserve that victory and that's also [<a href="https://overcast.fm/+Ipl-ZAEA/3488">TS</a>]

00:58:10   what makes Mac fans keep going that you [<a href="https://overcast.fm/+Ipl-ZAEA/3490">TS</a>]

00:58:13   know let's count the iPad as a PC does [<a href="https://overcast.fm/+Ipl-ZAEA/3493">TS</a>]

00:58:15   that help us there's still time to win [<a href="https://overcast.fm/+Ipl-ZAEA/3495">TS</a>]

00:58:16   race or like we have this great thing if [<a href="https://overcast.fm/+Ipl-ZAEA/3496">TS</a>]

00:58:18   we can throw the iPad into the PC comm [<a href="https://overcast.fm/+Ipl-ZAEA/3498">TS</a>]

00:58:20   maybe we can go back and read it you [<a href="https://overcast.fm/+Ipl-ZAEA/3500">TS</a>]

00:58:22   know right up Wars yeah still have a [<a href="https://overcast.fm/+Ipl-ZAEA/3502">TS</a>]

00:58:25   shot at that one it's not over you know [<a href="https://overcast.fm/+Ipl-ZAEA/3505">TS</a>]

00:58:27   and sometimes they want to come out the [<a href="https://overcast.fm/+Ipl-ZAEA/3507">TS</a>]

00:58:29   iPad as a PC and a phone because they [<a href="https://overcast.fm/+Ipl-ZAEA/3509">TS</a>]

00:58:31   can use it to help the phone war right [<a href="https://overcast.fm/+Ipl-ZAEA/3511">TS</a>]

00:58:33   yeah that's our Saint Canada's both you [<a href="https://overcast.fm/+Ipl-ZAEA/3513">TS</a>]

00:58:35   know right because then you could then [<a href="https://overcast.fm/+Ipl-ZAEA/3515">TS</a>]

00:58:36   go back and win the Wars of the past and [<a href="https://overcast.fm/+Ipl-ZAEA/3516">TS</a>]

00:58:38   win this new war I think it's just [<a href="https://overcast.fm/+Ipl-ZAEA/3518">TS</a>]

00:58:40   fascinating this I think most people who [<a href="https://overcast.fm/+Ipl-ZAEA/3520">TS</a>]

00:58:43   think about this a lot understand that [<a href="https://overcast.fm/+Ipl-ZAEA/3523">TS</a>]

00:58:45   this is the case but it's a fascinating [<a href="https://overcast.fm/+Ipl-ZAEA/3525">TS</a>]

00:58:46   struggle between our rational minds and [<a href="https://overcast.fm/+Ipl-ZAEA/3526">TS</a>]

00:58:48   and you know just all sorts of issues [<a href="https://overcast.fm/+Ipl-ZAEA/3528">TS</a>]

00:58:52   tied up in our own adolescents and and [<a href="https://overcast.fm/+Ipl-ZAEA/3532">TS</a>]

00:58:55   the desktop PC Wars and deciding what [<a href="https://overcast.fm/+Ipl-ZAEA/3535">TS</a>]

00:58:59   victory looks like and I think it's [<a href="https://overcast.fm/+Ipl-ZAEA/3539">TS</a>]

00:59:02   unique to people of our age and of our [<a href="https://overcast.fm/+Ipl-ZAEA/3542">TS</a>]

00:59:05   particular inclination most other people [<a href="https://overcast.fm/+Ipl-ZAEA/3545">TS</a>]

00:59:08   don't care one way or the other that's [<a href="https://overcast.fm/+Ipl-ZAEA/3548">TS</a>]

00:59:11   my attempt to explain the the obsession [<a href="https://overcast.fm/+Ipl-ZAEA/3551">TS</a>]

00:59:14   with market share and I really don't [<a href="https://overcast.fm/+Ipl-ZAEA/3554">TS</a>]

00:59:15   think it's going to go away and even [<a href="https://overcast.fm/+Ipl-ZAEA/3555">TS</a>]

00:59:16   within myself I have trouble really [<a href="https://overcast.fm/+Ipl-ZAEA/3556">TS</a>]

00:59:20   truly in my heart of hearts believing [<a href="https://overcast.fm/+Ipl-ZAEA/3560">TS</a>]

00:59:21   that iOS can win unless it gets you know [<a href="https://overcast.fm/+Ipl-ZAEA/3561">TS</a>]

00:59:24   dominant iPod like market share so what [<a href="https://overcast.fm/+Ipl-ZAEA/3564">TS</a>]

00:59:29   happen [<a href="https://overcast.fm/+Ipl-ZAEA/3569">TS</a>]

00:59:29   if it doesn't win ah if it doesn't win I [<a href="https://overcast.fm/+Ipl-ZAEA/3569">TS</a>]

00:59:35   don't think it's that bad that's the [<a href="https://overcast.fm/+Ipl-ZAEA/3575">TS</a>]

00:59:36   other thing that you'll see in a lot of [<a href="https://overcast.fm/+Ipl-ZAEA/3576">TS</a>]

00:59:38   these stories is the like the bargaining [<a href="https://overcast.fm/+Ipl-ZAEA/3578">TS</a>]

00:59:40   stage well you know even if we only get [<a href="https://overcast.fm/+Ipl-ZAEA/3580">TS</a>]

00:59:42   ten or 50% look at the Mac the Mac said [<a href="https://overcast.fm/+Ipl-ZAEA/3582">TS</a>]

00:59:44   10 and 15% and we're pretty much happy [<a href="https://overcast.fm/+Ipl-ZAEA/3584">TS</a>]

00:59:45   with our Mac's right I mean really they [<a href="https://overcast.fm/+Ipl-ZAEA/3585">TS</a>]

00:59:48   don't seem to be going away again right [<a href="https://overcast.fm/+Ipl-ZAEA/3588">TS</a>]

00:59:50   but we're still sore that we lost but [<a href="https://overcast.fm/+Ipl-ZAEA/3590">TS</a>]

00:59:51   it's the you know I'll take the [<a href="https://overcast.fm/+Ipl-ZAEA/3591">TS</a>]

00:59:54   consolation price consolation prizes the [<a href="https://overcast.fm/+Ipl-ZAEA/3594">TS</a>]

00:59:55   company doesn't go out of business we [<a href="https://overcast.fm/+Ipl-ZAEA/3595">TS</a>]

00:59:56   still get to use the computers we want [<a href="https://overcast.fm/+Ipl-ZAEA/3596">TS</a>]

00:59:58   it's certainly better than if Apple had [<a href="https://overcast.fm/+Ipl-ZAEA/3598">TS</a>]

00:59:59   gone under [<a href="https://overcast.fm/+Ipl-ZAEA/3599">TS</a>]

00:59:59   gone under [<a href="https://overcast.fm/+Ipl-ZAEA/3599">TS</a>]

01:00:00   I've been bought by Sun or some other [<a href="https://overcast.fm/+Ipl-ZAEA/3600">TS</a>]

01:00:01   horrific you know real failure brain so [<a href="https://overcast.fm/+Ipl-ZAEA/3601">TS</a>]

01:00:04   we'll take that as a consolation prize [<a href="https://overcast.fm/+Ipl-ZAEA/3604">TS</a>]

01:00:06   and that's what you tell yourself when [<a href="https://overcast.fm/+Ipl-ZAEA/3606">TS</a>]

01:00:08   you think it's just not going to happen [<a href="https://overcast.fm/+Ipl-ZAEA/3608">TS</a>]

01:00:09   when you think just apples apples not [<a href="https://overcast.fm/+Ipl-ZAEA/3609">TS</a>]

01:00:10   going to be able to do it [<a href="https://overcast.fm/+Ipl-ZAEA/3610">TS</a>]

01:00:11   I think the iPod is really an optimistic [<a href="https://overcast.fm/+Ipl-ZAEA/3611">TS</a>]

01:00:13   story the iPod proves that they can do [<a href="https://overcast.fm/+Ipl-ZAEA/3613">TS</a>]

01:00:16   it that it's possible that all the [<a href="https://overcast.fm/+Ipl-ZAEA/3616">TS</a>]

01:00:18   pieces are there Apple can get it done [<a href="https://overcast.fm/+Ipl-ZAEA/3618">TS</a>]

01:00:20   if they make the right moves at the [<a href="https://overcast.fm/+Ipl-ZAEA/3620">TS</a>]

01:00:22   right times and a lot of moves they are [<a href="https://overcast.fm/+Ipl-ZAEA/3622">TS</a>]

01:00:24   making are good the same sign of things [<a href="https://overcast.fm/+Ipl-ZAEA/3624">TS</a>]

01:00:25   to do with the iPod the the reason [<a href="https://overcast.fm/+Ipl-ZAEA/3625">TS</a>]

01:00:26   pricing is not an issue anymore is [<a href="https://overcast.fm/+Ipl-ZAEA/3626">TS</a>]

01:00:28   because apples been really strong with [<a href="https://overcast.fm/+Ipl-ZAEA/3628">TS</a>]

01:00:29   that with the big buys on flash ahead of [<a href="https://overcast.fm/+Ipl-ZAEA/3629">TS</a>]

01:00:31   time and everything and cornering the [<a href="https://overcast.fm/+Ipl-ZAEA/3631">TS</a>]

01:00:33   market on certain components yeah [<a href="https://overcast.fm/+Ipl-ZAEA/3633">TS</a>]

01:00:35   Apple's margins are huge and they're [<a href="https://overcast.fm/+Ipl-ZAEA/3635">TS</a>]

01:00:37   parts prices are low and with the phones [<a href="https://overcast.fm/+Ipl-ZAEA/3637">TS</a>]

01:00:39   that runs on the same CPU more or less [<a href="https://overcast.fm/+Ipl-ZAEA/3639">TS</a>]

01:00:41   they're buying the same parts from [<a href="https://overcast.fm/+Ipl-ZAEA/3641">TS</a>]

01:00:44   Qualcomm and Broadcom and all these [<a href="https://overcast.fm/+Ipl-ZAEA/3644">TS</a>]

01:00:45   other companies that make the the radios [<a href="https://overcast.fm/+Ipl-ZAEA/3645">TS</a>]

01:00:47   in them we're all buying the same flash [<a href="https://overcast.fm/+Ipl-ZAEA/3647">TS</a>]

01:00:48   screens from different vendors it's a [<a href="https://overcast.fm/+Ipl-ZAEA/3648">TS</a>]

01:00:50   level playing field Nygaard regard and [<a href="https://overcast.fm/+Ipl-ZAEA/3650">TS</a>]

01:00:52   Apple is doing really well in that area [<a href="https://overcast.fm/+Ipl-ZAEA/3652">TS</a>]

01:00:54   so in a lot of ways they are kind of [<a href="https://overcast.fm/+Ipl-ZAEA/3654">TS</a>]

01:00:57   following the same iPod path but it's [<a href="https://overcast.fm/+Ipl-ZAEA/3657">TS</a>]

01:00:59   but you know the iPod never had an [<a href="https://overcast.fm/+Ipl-ZAEA/3659">TS</a>]

01:01:01   Android like competitor who is competent [<a href="https://overcast.fm/+Ipl-ZAEA/3661">TS</a>]

01:01:03   and extremely well-funded and you know [<a href="https://overcast.fm/+Ipl-ZAEA/3663">TS</a>]

01:01:07   giving Apple more of a runt Rhodes money [<a href="https://overcast.fm/+Ipl-ZAEA/3667">TS</a>]

01:01:09   than any iPod competitor ever did it [<a href="https://overcast.fm/+Ipl-ZAEA/3669">TS</a>]

01:01:12   would have been interesting if at Google [<a href="https://overcast.fm/+Ipl-ZAEA/3672">TS</a>]

01:01:13   was powerful at the time of the iPods [<a href="https://overcast.fm/+Ipl-ZAEA/3673">TS</a>]

01:01:15   you know ascent to the throne see if [<a href="https://overcast.fm/+Ipl-ZAEA/3675">TS</a>]

01:01:18   they would have fielded a competitive [<a href="https://overcast.fm/+Ipl-ZAEA/3678">TS</a>]

01:01:19   and b3 player that synced with Google [<a href="https://overcast.fm/+Ipl-ZAEA/3679">TS</a>]

01:01:21   wirelessly or something that that would [<a href="https://overcast.fm/+Ipl-ZAEA/3681">TS</a>]

01:01:24   have been interesting to see if the Ames [<a href="https://overcast.fm/+Ipl-ZAEA/3684">TS</a>]

01:01:25   Ames hi Google this point is kind of [<a href="https://overcast.fm/+Ipl-ZAEA/3685">TS</a>]

01:01:27   doing the Microsoft thing where they [<a href="https://overcast.fm/+Ipl-ZAEA/3687">TS</a>]

01:01:29   they'll just want to be in every [<a href="https://overcast.fm/+Ipl-ZAEA/3689">TS</a>]

01:01:30   business you're like the way to ask them [<a href="https://overcast.fm/+Ipl-ZAEA/3690">TS</a>]

01:01:31   to make money let's get them maybe they [<a href="https://overcast.fm/+Ipl-ZAEA/3691">TS</a>]

01:01:33   would have thought there was no way from [<a href="https://overcast.fm/+Ipl-ZAEA/3693">TS</a>]

01:01:33   the big money with portable and B 3 [<a href="https://overcast.fm/+Ipl-ZAEA/3693">TS</a>]

01:01:35   players but we'll see it's only 8 [<a href="https://overcast.fm/+Ipl-ZAEA/3695">TS</a>]

01:01:38   minutes over not bad well I mean we [<a href="https://overcast.fm/+Ipl-ZAEA/3698">TS</a>]

01:01:40   started 5 minutes late yeah so really [<a href="https://overcast.fm/+Ipl-ZAEA/3700">TS</a>]

01:01:44   we're only two two and a half minutes [<a href="https://overcast.fm/+Ipl-ZAEA/3704">TS</a>]

01:01:45   over yeah this this whole issue I feel [<a href="https://overcast.fm/+Ipl-ZAEA/3705">TS</a>]

01:01:49   like is underlying every discussion on [<a href="https://overcast.fm/+Ipl-ZAEA/3709">TS</a>]

01:01:52   you know on the talk show and really [<a href="https://overcast.fm/+Ipl-ZAEA/3712">TS</a>]

01:01:54   analyze it everything about market share [<a href="https://overcast.fm/+Ipl-ZAEA/3714">TS</a>]

01:01:57   because it's it's all it's all a bunch [<a href="https://overcast.fm/+Ipl-ZAEA/3717">TS</a>]

01:01:59   of guys who are all in our 30s who lived [<a href="https://overcast.fm/+Ipl-ZAEA/3719">TS</a>]

01:02:01   through the Mac PC Wars and I think all [<a href="https://overcast.fm/+Ipl-ZAEA/3721">TS</a>]

01:02:04   of us are struggling with this this [<a href="https://overcast.fm/+Ipl-ZAEA/3724">TS</a>]

01:02:06   feeling inside when we discuss this [<a href="https://overcast.fm/+Ipl-ZAEA/3726">TS</a>]

01:02:09   issue [<a href="https://overcast.fm/+Ipl-ZAEA/3729">TS</a>]

01:02:10   it's the subtext of everything that gets [<a href="https://overcast.fm/+Ipl-ZAEA/3730">TS</a>]

01:02:11   written about it [<a href="https://overcast.fm/+Ipl-ZAEA/3731">TS</a>]

01:02:15   that's it though that's it for this show [<a href="https://overcast.fm/+Ipl-ZAEA/3735">TS</a>]

01:02:17   I feel like it is I mean you get we [<a href="https://overcast.fm/+Ipl-ZAEA/3737">TS</a>]

01:02:19   gotta end at some point a little bit of [<a href="https://overcast.fm/+Ipl-ZAEA/3739">TS</a>]

01:02:22   ranting but that's not bad no this is [<a href="https://overcast.fm/+Ipl-ZAEA/3742">TS</a>]

01:02:23   great this is I feel like we're finally [<a href="https://overcast.fm/+Ipl-ZAEA/3743">TS</a>]

01:02:25   starting to get comfortable you know [<a href="https://overcast.fm/+Ipl-ZAEA/3745">TS</a>]

01:02:27   what I mean like you're finally starting [<a href="https://overcast.fm/+Ipl-ZAEA/3747">TS</a>]

01:02:28   to loosen up a little I was uptight on [<a href="https://overcast.fm/+Ipl-ZAEA/3748">TS</a>]

01:02:30   the first three rows you think well [<a href="https://overcast.fm/+Ipl-ZAEA/3750">TS</a>]

01:02:32   especially the first one but you're you [<a href="https://overcast.fm/+Ipl-ZAEA/3752">TS</a>]

01:02:34   know you this is the kind of rant I [<a href="https://overcast.fm/+Ipl-ZAEA/3754">TS</a>]

01:02:36   expected from you all along now I'm [<a href="https://overcast.fm/+Ipl-ZAEA/3756">TS</a>]

01:02:38   going to be disappointed if it doesn't [<a href="https://overcast.fm/+Ipl-ZAEA/3758">TS</a>]

01:02:40   happen if we go through a show where you [<a href="https://overcast.fm/+Ipl-ZAEA/3760">TS</a>]

01:02:43   don't have a little bit of a tirade on [<a href="https://overcast.fm/+Ipl-ZAEA/3763">TS</a>]

01:02:45   I'm going to think it was not a [<a href="https://overcast.fm/+Ipl-ZAEA/3765">TS</a>]

01:02:46   successful show and there goes there [<a href="https://overcast.fm/+Ipl-ZAEA/3766">TS</a>]

01:02:50   goes your mic right there right on cue [<a href="https://overcast.fm/+Ipl-ZAEA/3770">TS</a>]

01:02:52   right on schedule [<a href="https://overcast.fm/+Ipl-ZAEA/3772">TS</a>]

01:02:53   we'll end it say goodbye are you replug [<a href="https://overcast.fm/+Ipl-ZAEA/3773">TS</a>]

01:02:59   in how's that better yeah and it's fixed [<a href="https://overcast.fm/+Ipl-ZAEA/3779">TS</a>]

01:03:04   all done [<a href="https://overcast.fm/+Ipl-ZAEA/3784">TS</a>]

01:03:05   good bye everybody thanks so thanks for [<a href="https://overcast.fm/+Ipl-ZAEA/3785">TS</a>]

01:03:10   tuning in appreciate you being here [<a href="https://overcast.fm/+Ipl-ZAEA/3790">TS</a>]

01:03:13   great topic it's a problem with the [<a href="https://overcast.fm/+Ipl-ZAEA/3793">TS</a>]

01:03:15   Ranchos is now you've got a lot more [<a href="https://overcast.fm/+Ipl-ZAEA/3795">TS</a>]

01:03:16   editing star for you or your editor no [<a href="https://overcast.fm/+Ipl-ZAEA/3796">TS</a>]

01:03:17   no we're don't edit any I keep it all [<a href="https://overcast.fm/+Ipl-ZAEA/3797">TS</a>]

01:03:19   but did you did you order your t-shirts [<a href="https://overcast.fm/+Ipl-ZAEA/3799">TS</a>]

01:03:22   you don't have to I'll send you one did [<a href="https://overcast.fm/+Ipl-ZAEA/3802">TS</a>]

01:03:24   not order t-shirts oh I will eventually [<a href="https://overcast.fm/+Ipl-ZAEA/3804">TS</a>]

01:03:25   if you had not sent me t-shirts and if [<a href="https://overcast.fm/+Ipl-ZAEA/3805">TS</a>]

01:03:28   you never get around this anyway no [<a href="https://overcast.fm/+Ipl-ZAEA/3808">TS</a>]

01:03:29   teachers I will probably eventually buy [<a href="https://overcast.fm/+Ipl-ZAEA/3809">TS</a>]

01:03:31   one because I have a clothes only [<a href="https://overcast.fm/+Ipl-ZAEA/3811">TS</a>]

01:03:32   there's only a week left [<a href="https://overcast.fm/+Ipl-ZAEA/3812">TS</a>]

01:03:34   we're only keeping it open for a couple [<a href="https://overcast.fm/+Ipl-ZAEA/3814">TS</a>]

01:03:36   weeks so if you guys are listening you [<a href="https://overcast.fm/+Ipl-ZAEA/3816">TS</a>]

01:03:37   haven't gotten your t-shirts yet you go [<a href="https://overcast.fm/+Ipl-ZAEA/3817">TS</a>]

01:03:39   to store it on 5x5 TV and you get a [<a href="https://overcast.fm/+Ipl-ZAEA/3819">TS</a>]

01:03:41   t-shirt for another week before we shut [<a href="https://overcast.fm/+Ipl-ZAEA/3821">TS</a>]

01:03:43   it down today you have to do a limited [<a href="https://overcast.fm/+Ipl-ZAEA/3823">TS</a>]

01:03:46   run thing yeah so yeah so check that out [<a href="https://overcast.fm/+Ipl-ZAEA/3826">TS</a>]

01:03:50   thanks everybody for tuning in we also [<a href="https://overcast.fm/+Ipl-ZAEA/3830">TS</a>]

01:03:52   want to say thanks to our sponsors at [<a href="https://overcast.fm/+Ipl-ZAEA/3832">TS</a>]

01:03:54   doe Viacom campaign monitor comm and [<a href="https://overcast.fm/+Ipl-ZAEA/3834">TS</a>]

01:03:57   also thanks to MailChimp comm who's been [<a href="https://overcast.fm/+Ipl-ZAEA/3837">TS</a>]

01:04:00   paying for our bandwidth this month so [<a href="https://overcast.fm/+Ipl-ZAEA/3840">TS</a>]

01:04:04   that you guys can download all in these [<a href="https://overcast.fm/+Ipl-ZAEA/3844">TS</a>]

01:04:05   episodes so thank you to to all of them [<a href="https://overcast.fm/+Ipl-ZAEA/3845">TS</a>]

01:04:07   John have a good one we'll be back next [<a href="https://overcast.fm/+Ipl-ZAEA/3847">TS</a>]

01:04:10   week and Friday at noon right that's [<a href="https://overcast.fm/+Ipl-ZAEA/3850">TS</a>]

01:04:13   right maybe we'll talk about backups all [<a href="https://overcast.fm/+Ipl-ZAEA/3853">TS</a>]

01:04:15   right all right very good take it take [<a href="https://overcast.fm/+Ipl-ZAEA/3855">TS</a>]

01:04:17   care have a good one [<a href="https://overcast.fm/+Ipl-ZAEA/3857">TS</a>]

01:04:27   you [<a href="https://overcast.fm/+Ipl-ZAEA/3867">TS</a>]