Hypercritical

00:00:00 ◼   ► hi I'm Dan benjamin the founder [TS]

00:00:01 ◼   ► five-by-five it has been exactly one [TS]

00:00:04 ◼   ► year since I started 5x5 and I wanted to [TS]

00:00:07 ◼   ► take a moment to say thanks so much to [TS]

00:00:09 ◼   ► you for listening for all of your [TS]

00:00:11 ◼   ► donations for your kind ratings in [TS]

00:00:13 ◼   ► iTunes and for all of the support you've [TS]

00:00:16 ◼   ► given along the way we absolutely [TS]

00:00:18 ◼   ► wouldn't and couldn't be here doing [TS]

00:00:19 ◼   ► these shows without your help here's to [TS]

00:00:22 ◼   ► another great year [TS]

00:00:26 ◼   ► this is hypercritical a weekly talkshow [TS]

00:00:29 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:32 ◼   ► the world of Apple and related [TS]

00:00:33 ◼   ► technologies and businesses nothing is [TS]

00:00:36 ◼   ► so perfect that it can be complained [TS]

00:00:38 ◼   ► about at least not by my co-host John [TS]

00:00:41 ◼   ► siracusa you may know him from his [TS]

00:00:44 ◼   ► writing at ARS technica and elsewhere [TS]

00:00:46 ◼   ► I'm Dan Benjamin and thanks for [TS]

00:00:48 ◼   ► listening this episode is sponsored by [TS]

00:00:50 ◼   ► screens from IDO viacom screens let you [TS]

00:00:53 ◼   ► access your Mac from anywhere using any [TS]

00:00:55 ◼   ► iOS device it's a universal VNC client [TS]

00:00:58 ◼   ► you can use multi-touch gestures [TS]

00:01:00 ◼   ► shortcuts and more and you can even [TS]

00:01:01 ◼   ► connect to Windows and Linux pcs which [TS]

00:01:03 ◼   ► is John circuses favorite thing to do [TS]

00:01:06 ◼   ► when he's out of the house it's VNC made [TS]

00:01:08 ◼   ► simple and it only cost $19.99 check it [TS]

00:01:11 ◼   ► out at at doe Viacom slash screens or on [TS]

00:01:13 ◼   ► the iTunes App Store we'd also like to [TS]

00:01:15 ◼   ► say thanks to campaign monitor email [TS]

00:01:17 ◼   ► marketing software for designers [TS]

00:01:18 ◼   ► developers and their clients you can [TS]

00:01:20 ◼   ► design great-looking emails with your [TS]

00:01:22 ◼   ► own tools track your email related [TS]

00:01:23 ◼   ► conversions and sales and manager [TS]

00:01:25 ◼   ► subscribers with ease and here's some [TS]

00:01:27 ◼   ► news campaign monitor has just released [TS]

00:01:29 ◼   ► a brand new API monthly pricing [TS]

00:01:32 ◼   ► autoresponders and more and you can sign [TS]

00:01:35 ◼   ► up today at campaign monitor calm and [TS]

00:01:37 ◼   ► now that that those things are done I [TS]

00:01:39 ◼   ► can say hello to my very best friend [TS]

00:01:43 ◼   ► ever [TS]

00:01:43 ◼   ► John circus nosey syracusa [TS]

00:01:47 ◼   ► I don't dad doing good thanks for your [TS]

00:01:50 ◼   ► help earlier in the week trying to [TS]

00:01:51 ◼   ► figure out what was wrong with that [TS]

00:01:52 ◼   ► drive should we talk about lack of help [TS]

00:01:55 ◼   ► can what now you kind of helped can we [TS]

00:01:57 ◼   ► can we talk about the drive you can I [TS]

00:01:59 ◼   ► think it's an interesting story it's [TS]

00:02:01 ◼   ► kind of a grayscale yeah oh yeah so I [TS]

00:02:04 ◼   ► got a bata bought an older g5 from a [TS]

00:02:09 ◼   ► friend of mine and had an older hard [TS]

00:02:11 ◼   ► drive sitting around I wanted to use in [TS]

00:02:13 ◼   ► this thing and I I i put the drive in [TS]

00:02:18 ◼   ► and booted up the machine launch you [TS]

00:02:20 ◼   ► know booted up the booted from the [TS]

00:02:23 ◼   ► leopard installer and it saw the drive [TS]

00:02:27 ◼   ► just fine but it wouldn't it wouldn't [TS]

00:02:30 ◼   ► let me format it all of the options to [TS]

00:02:31 ◼   ► format it were grayed out as if it was a [TS]

00:02:33 ◼   ► cd-rom drive and so at first I googled [TS]

00:02:36 ◼   ► and looked up you know reasons why this [TS]

00:02:38 ◼   ► might be see if there's another way to [TS]

00:02:39 ◼   ► do it that kind of thing but the reason [TS]

00:02:41 ◼   ► why is I had used this drive in an [TS]

00:02:44 ◼   ► external chassis too and I had used on [TS]

00:02:47 ◼   ► Linux I had used the DD command to put [TS]

00:02:51 ◼   ► an ubuntu install image on it and and of [TS]

00:02:54 ◼   ► course when it does that it does it in [TS]

00:02:56 ◼   ► the ISO nine six six zero format so it [TS]

00:03:00 ◼   ► it thought the Mac OS 10 system saw it [TS]

00:03:04 ◼   ► as as a cd-rom drive even though clearly [TS]

00:03:08 ◼   ► it was a hard drive and it even showed [TS]

00:03:09 ◼   ► the hard drive icon in Disk Utility and [TS]

00:03:11 ◼   ► the Installer it it refused to let me [TS]

00:03:15 ◼   ► format it it wouldn't even try because [TS]

00:03:16 ◼   ► it saw it as this other it saw it as a [TS]

00:03:19 ◼   ► cd-rom drive which of course is [TS]

00:03:20 ◼   ► read-only the interesting that gave it [TS]

00:03:22 ◼   ► the hard drive icon you would think that [TS]

00:03:23 ◼   ► the operating system or that that [TS]

00:03:26 ◼   ► program would make the decision about [TS]

00:03:27 ◼   ► whether I can reformat this and whether [TS]

00:03:30 ◼   ► it's a hard drive kind of it would be [TS]

00:03:33 ◼   ► the same decision so you think it would [TS]

00:03:34 ◼   ► either show the CD image not like you [TS]

00:03:35 ◼   ► format right or the hard drive image and [TS]

00:03:37 ◼   ► let you format yes weird yeah but it [TS]

00:03:39 ◼   ► didn't and I have to try the same thing [TS]

00:03:41 ◼   ► I want to connect it to a Snow Leopard [TS]

00:03:44 ◼   ► machine to see if it has the same [TS]

00:03:46 ◼   ► problem if not I guess I'm gonna have to [TS]

00:03:49 ◼   ► go into Final Linux machine and and use [TS]

00:03:52 ◼   ► that to change it or something well you [TS]

00:03:54 ◼   ► know Michael Westen has DD command so [TS]

00:03:56 ◼   ► you can just wipe the thing from the [TS]

00:03:57 ◼   ► command line that way if you're really [TS]

00:03:59 ◼   ► really really careful that's it [TS]

00:04:01 ◼   ► have to do but yeah it just struck me as [TS]

00:04:04 ◼   ► being so funny because here here's [TS]

00:04:06 ◼   ► something that clearly it recognizes as [TS]

00:04:08 ◼   ► a hard drive based on the icon but based [TS]

00:04:12 ◼   ► on the file format it's thinking it's a [TS]

00:04:14 ◼   ► cd-rom drive so kind of kind of an edge [TS]

00:04:17 ◼   ► case but don't do that of all the story [TS]

00:04:20 ◼   ► never use Linux right so what's up we [TS]

00:04:25 ◼   ► have we have some follow up john from [TS]

00:04:28 ◼   ► from last week amp as always we have [TS]

00:04:30 ◼   ► follow up it but I made a decision on [TS]

00:04:31 ◼   ► the follow up I've decided not to do any [TS]

00:04:34 ◼   ► backup related follow-up this time [TS]

00:04:36 ◼   ► because we just have so much backup [TS]

00:04:37 ◼   ► related follow-up and I feel like the [TS]

00:04:39 ◼   ► show is becoming the backup show right [TS]

00:04:40 ◼   ► in John siracusa so I want to going to [TS]

00:04:44 ◼   ► save that I'm gonna save the backup [TS]

00:04:45 ◼   ► follow-up maybe will be for next episode [TS]

00:04:47 ◼   ► maybe the episode after but there is a [TS]

00:04:49 ◼   ► huge outpouring you'll outpouring of [TS]

00:04:51 ◼   ► people who have things to add or ask or [TS]

00:04:55 ◼   ► say about backups but skipping that for [TS]

00:04:58 ◼   ► this episode yeah before right when we [TS]

00:05:00 ◼   ► were starting people in the chat room [TS]

00:05:01 ◼   ► we're saying hey I wonder if they'll [TS]

00:05:02 ◼   ► talk about backups today no isn't that's [TS]

00:05:05 ◼   ► just just to tell you that we're not [TS]

00:05:06 ◼   ► going to talk about back right so we'll [TS]

00:05:08 ◼   ► save it okay so I've got those notes for [TS]

00:05:10 ◼   ► another episode okay but last episode we [TS]

00:05:12 ◼   ► talked about a aside from backup stuff [TS]

00:05:15 ◼   ► talk to about Mac OS 10 version to be [TS]

00:05:18 ◼   ► determined Lian and we talked all about [TS]

00:05:21 ◼   ► what Apple thought of that I got a [TS]

00:05:23 ◼   ► little bit of follow up on the the lion [TS]

00:05:25 ◼   ► stuff hopefully not a half an hour's [TS]

00:05:28 ◼   ► worth so we can save room for the actual [TS]

00:05:30 ◼   ► topic of today's show one thing that [TS]

00:05:33 ◼   ► people brought up that I should have [TS]

00:05:34 ◼   ► mentioned but totally didn't think about [TS]

00:05:36 ◼   ► but I have thought about a lot in the [TS]

00:05:38 ◼   ► past is the name of the operating system [TS]

00:05:40 ◼   ► and you know that the big cat names [TS]

00:05:42 ◼   ► really don't leak ahead of time for the [TS]

00:05:44 ◼   ► most part we haven't known the big cat [TS]

00:05:45 ◼   ► names of the various versions of Mac OS [TS]

00:05:47 ◼   ► 10 right until Apple says so and that [TS]

00:05:50 ◼   ► always I guess people don't care but I [TS]

00:05:51 ◼   ► always cared I thought is meaningless [TS]

00:05:53 ◼   ► really but I always thought it was [TS]

00:05:54 ◼   ► interesting and I really didn't think [TS]

00:05:56 ◼   ► this time around that they would go with [TS]

00:05:57 ◼   ► lion because you know you save line for [TS]

00:06:01 ◼   ► the end wouldn't you because once you do [TS]

00:06:02 ◼   ► the king of the jungle you know it's the [TS]

00:06:04 ◼   ► biggest big cat or yeah you've got [TS]

00:06:07 ◼   ► nowhere else to go right a lion you [TS]

00:06:09 ◼   ► can't go back to like links or Ocelot or [TS]

00:06:11 ◼   ► something so this one's clearly call [TS]

00:06:14 ◼   ► Lyonne and that's kind of like a strong [TS]

00:06:16 ◼   ► hint that this is either at the end of [TS]

00:06:19 ◼   ► the line for cat branding possibly the [TS]

00:06:21 ◼   ► end of the line for Mac os10 branding [TS]

00:06:23 ◼   ► okay that's that's very interesting and [TS]

00:06:26 ◼   ► you know you bring up a great point I [TS]

00:06:28 ◼   ► remember thinking I don't I don't [TS]

00:06:30 ◼   ► especially like the name lion for for [TS]

00:06:36 ◼   ► this as much as some of the other cats [TS]

00:06:38 ◼   ► that are out there because line it [TS]

00:06:40 ◼   ► sounds like lying you know what I'm [TS]

00:06:42 ◼   ► saying is a little things like that and [TS]

00:06:44 ◼   ► so I was thinking the same thing I was [TS]

00:06:45 ◼   ► thinking I want there has to be a reason [TS]

00:06:47 ◼   ► why they would pick lion and and that [TS]

00:06:50 ◼   ► that has to be the answer which is it [TS]

00:06:52 ◼   ► though which is it is it that it's the [TS]

00:06:54 ◼   ► end of end of the end of the line for OS [TS]

00:06:57 ◼   ► 10 or is it cat names are done why would [TS]

00:07:00 ◼   ► they why would they go away from cat [TS]

00:07:02 ◼   ► names when there's so many left the [TS]

00:07:04 ◼   ► first thing I would say is that I think [TS]

00:07:06 ◼   ► all of my all the things that I talked [TS]

00:07:08 ◼   ► about in the last episode still stand in [TS]

00:07:10 ◼   ► terms of what the product will be this [TS]

00:07:12 ◼   ► is entirely about naming and branding is [TS]

00:07:16 ◼   ► nothing about the content of the [TS]

00:07:17 ◼   ► operating system so whether or not they [TS]

00:07:19 ◼   ► go away from big cat branding or they go [TS]

00:07:21 ◼   ► away from the Mac os10 branding I think [TS]

00:07:23 ◼   ► the content of the next version of what [TS]

00:07:25 ◼   ► is now known as Mac OS 10 will be the [TS]

00:07:26 ◼   ► same I don't think that because they [TS]

00:07:29 ◼   ► changed the name suddenly I would revise [TS]

00:07:31 ◼   ► my guesses about the you know whether it [TS]

00:07:34 ◼   ► will be more or less like iOS I think [TS]

00:07:36 ◼   ► they're clearly going on that transition [TS]

00:07:37 ◼   ► to make it more iOS like but the [TS]

00:07:39 ◼   ► transition is not going to go any faster [TS]

00:07:40 ◼   ► if they rename things it would P really [TS]

00:07:42 ◼   ► be a positioning thing and just a [TS]

00:07:45 ◼   ► branding thing and maybe it would help [TS]

00:07:47 ◼   ► people feel more comfortable with it but [TS]

00:07:49 ◼   ► I don't think it would help them [TS]

00:07:50 ◼   ► overcome the technical challenges of [TS]

00:07:53 ◼   ► slowly converting this operating system [TS]

00:07:56 ◼   ► and its applications to be a more iOS [TS]

00:07:58 ◼   ► like model so that's what bothers me [TS]

00:08:00 ◼   ► about this naming stuff is that people [TS]

00:08:01 ◼   ► get hot and bothered about it but I [TS]

00:08:03 ◼   ► really think it is a side issue so with [TS]

00:08:06 ◼   ► that without cheating can you name all [TS]

00:08:08 ◼   ► of the versions by their code names [TS]

00:08:12 ◼   ► starting with with 10.0 all the way up [TS]

00:08:14 ◼   ► to ten not seven obviously and ten zero [TS]

00:08:17 ◼   ► was cheetah ten one Puma ten two Jaguar [TS]

00:08:19 ◼   ► ten three Panther ten four tiger ten [TS]

00:08:21 ◼   ► five leopard ten six Snow Leopard and [TS]

00:08:23 ◼   ► then whatever they're going to call this [TS]

00:08:24 ◼   ► one lion they haven't really talked [TS]

00:08:26 ◼   ► about a version a number as far as an [TS]

00:08:28 ◼   ► however [TS]

00:08:28 ◼   ► assumes it will be ten seven and I think [TS]

00:08:30 ◼   ► that's a good bet too but I don't think [TS]

00:08:32 ◼   ► they've actually talked about it maybe [TS]

00:08:33 ◼   ► it's on their website I don't know I'm [TS]

00:08:34 ◼   ► impressed do you know what the code name [TS]

00:08:36 ◼   ► for the public beta was the code name [TS]

00:08:40 ◼   ► for the public beta yeah geez [TS]

00:08:42 ◼   ► that one I that's very time very [TS]

00:08:44 ◼   ► important matter you did so well [TS]

00:08:46 ◼   ► listing those laughs once you say it [TS]

00:08:48 ◼   ► will probably be reminded of about it on [TS]

00:08:50 ◼   ► Kodiak yeah yeah I would have [TS]

00:08:54 ◼   ► that does sound very familiar we had to [TS]

00:08:55 ◼   ► pay 30 bucks for that too yeah happy to [TS]

00:08:59 ◼   ► do it but they did have wine names to it [TS]

00:09:03 ◼   ► day before you'll get the bit in the [TS]

00:09:05 ◼   ► beginning they were going to have wine [TS]

00:09:06 ◼   ► names I don't remember what the wine [TS]

00:09:07 ◼   ► names were but they were for a while [TS]

00:09:09 ◼   ► there I think around the time of Jaguar [TS]

00:09:12 ◼   ► though it was a rumor that the wine name [TS]

00:09:15 ◼   ► was going around and the rumor was that [TS]

00:09:16 ◼   ► they were going to be the official names [TS]

00:09:18 ◼   ► but I guess that didn't get past [TS]

00:09:19 ◼   ► marketing yeah it's only a retron survey [TS]

00:09:22 ◼   ► or some other wine aficionado trying to [TS]

00:09:24 ◼   ► make that stick and once it bounced up [TS]

00:09:26 ◼   ► the mark and they're like yeah no we're [TS]

00:09:27 ◼   ► not gonna do that so so what do you [TS]

00:09:29 ◼   ► think this means though I mean does it [TS]

00:09:30 ◼   ► doesn't mean the end of the big cat [TS]

00:09:31 ◼   ► names here's what I think III think it [TS]

00:09:34 ◼   ► will they will abandon cat names when [TS]

00:09:38 ◼   ► they abandon when they abandoned the Mac [TS]

00:09:42 ◼   ► os10 [TS]

00:09:43 ◼   ► OS as a whole I don't you really think [TS]

00:09:47 ◼   ► that they do a Mac OS 10 dot whatever [TS]

00:09:51 ◼   ► eight and not do a cat name I think lion [TS]

00:09:55 ◼   ► has to be the end of the cabinet as it [TS]

00:09:57 ◼   ► just makes no sense to do another cat [TS]

00:09:59 ◼   ► after lion unless now it makes no sense [TS]

00:10:01 ◼   ► they're very impressive reading but [TS]

00:10:03 ◼   ► reading that subtle hint from from Apple [TS]

00:10:05 ◼   ► do you think anyone else has picked up [TS]

00:10:06 ◼   ► on this yeah I've talked about it like [TS]

00:10:08 ◼   ► crazy as soon as it was called ly even [TS]

00:10:11 ◼   ► before it was called lion there were [TS]

00:10:12 ◼   ► speculation is always speculation what [TS]

00:10:14 ◼   ► does the big cat gain I'm going to be [TS]

00:10:15 ◼   ► and someone always suggests lion and [TS]

00:10:16 ◼   ► then everyone else says no they're [TS]

00:10:17 ◼   ► saving that for the end that won't be [TS]

00:10:19 ◼   ► until XYZ so so it's clearly it is the [TS]

00:10:22 ◼   ► end and it's the end of big cat branding [TS]

00:10:25 ◼   ► I would say pretty certainly and if [TS]

00:10:27 ◼   ► they're going to get rid of big cat [TS]

00:10:28 ◼   ► branding you they could just say well [TS]

00:10:30 ◼   ► we're done with that silly thing where [TS]

00:10:31 ◼   ► they were we put a cat in a fair we're [TS]

00:10:32 ◼   ► just going to call it Mac os10 [TS]

00:10:33 ◼   ► another option is they could just drop [TS]

00:10:35 ◼   ► the Mac and just call it OS 10 so it [TS]

00:10:38 ◼   ► sort of matches better with iOS I don't [TS]

00:10:40 ◼   ► know remember when they did that for a [TS]

00:10:41 ◼   ► brief period of time [TS]

00:10:42 ◼   ► there was this tiny window where yeah [TS]

00:10:44 ◼   ► they were trying to call the operating [TS]

00:10:45 ◼   ► system that ran on the iPod Touch and [TS]

00:10:48 ◼   ► iPhone OS 10 by itself without the Mac [TS]

00:10:50 ◼   ► prefix yeah and then they changed their [TS]

00:10:52 ◼   ► mind and decided to call it iOS because [TS]

00:10:54 ◼   ► for a long time I was called iPhone OS [TS]

00:10:56 ◼   ► running on devices that were an iPhone [TS]

00:10:57 ◼   ► right that makes sense [TS]

00:10:59 ◼   ► yeah where they called it we're gonna [TS]

00:11:01 ◼   ► call it OS 10 which made a little bit [TS]

00:11:02 ◼   ► more than key it's not Mac OS 10 its OS [TS]

00:11:05 ◼   ► 10 but then the final decision from [TS]

00:11:06 ◼   ► marketing was apparently iOS which I [TS]

00:11:09 ◼   ► don't know that doesn't get better it's [TS]

00:11:10 ◼   ► not really very ie so so cute well [TS]

00:11:13 ◼   ► here's here's the question then if if [TS]

00:11:15 ◼   ► that's I Oh s do you think we would see [TS]

00:11:18 ◼   ► X OS now because the I prefix is the [TS]

00:11:22 ◼   ► whole iMac Apple's always done this Alex [TS]

00:11:26 ◼   ► you're right because I don't want X OS I [TS]

00:11:28 ◼   ► think it'd be horrible it would not say [TS]

00:11:29 ◼   ► it as X that's always 10 I know I'm just [TS]

00:11:32 ◼   ► asking you I think people ask me these [TS]

00:11:34 ◼   ► questions all the time I'm just really [TS]

00:11:36 ◼   ► but branding Apple's wacky with branding [TS]

00:11:37 ◼   ► like they like simplicity our MacBook [TS]

00:11:39 ◼   ► MacBook is a horrible brand people get [TS]

00:11:41 ◼   ► used to it people used to anything [TS]

00:11:42 ◼   ► that's not a measure of how good it is [TS]

00:11:43 ◼   ► like Wii is a bad name but people get [TS]

00:11:45 ◼   ► used to it and then it becomes fine but [TS]

00:11:47 ◼   ► MacBook is not as good as power buck [TS]

00:11:49 ◼   ► either probably used to that too [TS]

00:11:50 ◼   ► I think I don't think Mac is going to go [TS]

00:11:53 ◼   ► away because think it is still strong a [TS]

00:11:54 ◼   ► strong brand they've kind of realized [TS]

00:11:56 ◼   ► that by calling our Mac books Mac is a [TS]

00:11:59 ◼   ► brand and I think they still believe in [TS]

00:12:00 ◼   ► that brand [TS]

00:12:02 ◼   ► called Mac iOS just who knows who the [TS]

00:12:06 ◼   ► heck knows if this is really but the key [TS]

00:12:08 ◼   ► part of this is entirely up to the [TS]

00:12:10 ◼   ► marketing department and the people to [TS]

00:12:12 ◼   ► make those decisions and it has nothing [TS]

00:12:13 ◼   ► to do with the technical content of the [TS]

00:12:15 ◼   ► operating system the engineering side [TS]

00:12:16 ◼   ► worries about technical content and [TS]

00:12:18 ◼   ► evolving the operating system and no [TS]

00:12:20 ◼   ► matter what they do the marketing people [TS]

00:12:21 ◼   ► are going to do with the marketing [TS]

00:12:22 ◼   ► people are going to do and they're [TS]

00:12:24 ◼   ► really two separate threads so here [TS]

00:12:26 ◼   ► here's a question then what what would [TS]

00:12:30 ◼   ► really be required for them to no longer [TS]

00:12:34 ◼   ► call it or no longer think of it as OS [TS]

00:12:37 ◼   ► 10 I mean you know think back to the to [TS]

00:12:40 ◼   ► the old days system 7 became 8 9 10 what [TS]

00:12:45 ◼   ► what I mean obviously with 10 there was [TS]

00:12:48 ◼   ► a huge huge change it was an all new [TS]

00:12:51 ◼   ► operating system at least for Apple I [TS]

00:12:54 ◼   ► mean we all know it came [TS]

00:12:56 ◼   ► next but it was it was an essentially a [TS]

00:13:00 ◼   ► completely new OS I don't know if the [TS]

00:13:04 ◼   ► change from eight to nine would be [TS]

00:13:06 ◼   ► considered a whole new OS but how do [TS]

00:13:08 ◼   ► they you know the windows side of things [TS]

00:13:10 ◼   ► you've got operating systems that that [TS]

00:13:13 ◼   ► are all kind of Co related but every [TS]

00:13:15 ◼   ► time they come out with a new thing they [TS]

00:13:17 ◼   ► they call it something completely new [TS]

00:13:19 ◼   ► they're not releasing you know although [TS]

00:13:21 ◼   ► it might be you you might argue that it [TS]

00:13:23 ◼   ► really is it's not Windows three and [TS]

00:13:25 ◼   ► then four and then five and then six [TS]

00:13:26 ◼   ► they always have these different names [TS]

00:13:28 ◼   ► they're not the lineages are not obvious [TS]

00:13:31 ◼   ► you're not suggesting they're going to [TS]

00:13:33 ◼   ► do something like that you're saying the [TS]

00:13:34 ◼   ► opposite you're saying it's still going [TS]

00:13:36 ◼   ► to be the same OS that we love [TS]

00:13:37 ◼   ► regardless of the name I'm saying naming [TS]

00:13:40 ◼   ► and technology have almost no relation [TS]

00:13:43 ◼   ► like remember we went from system seven [TS]

00:13:45 ◼   ► point five point whatever to Mac OS 7.6 [TS]

00:13:47 ◼   ► and there was you know there was this to [TS]

00:13:50 ◼   ► change from seven point five to seven [TS]

00:13:52 ◼   ► point six was no bigger than the change [TS]

00:13:53 ◼   ► between any other seven versions really [TS]

00:13:55 ◼   ► they changed the name of it they just [TS]

00:13:57 ◼   ► change because I felt like it where as [TS]

00:13:58 ◼   ► as you pointed out the change from Mac [TS]

00:14:00 ◼   ► OS 9 to Mac OS 10 with the Roman numeral [TS]

00:14:02 ◼   ► was like a hundred percent change yeah [TS]

00:14:04 ◼   ► so really the naming has absolutely [TS]

00:14:07 ◼   ► nothing to do with the amount the [TS]

00:14:09 ◼   ► operating system changes and any [TS]

00:14:10 ◼   ► discussion that starts from that premise [TS]

00:14:11 ◼   ► or is based on that is just pointless [TS]

00:14:14 ◼   ► discussion to have the names of the [TS]

00:14:16 ◼   ► names and they're fun to talk about [TS]

00:14:17 ◼   ► everything too but they really [TS]

00:14:18 ◼   ► independent of the tech the next time [TS]

00:14:21 ◼   ► there's a a tech jump like there was [TS]

00:14:24 ◼   ► from nine to ten that's probably a good [TS]

00:14:27 ◼   ► topic for another show as I have some [TS]

00:14:28 ◼   ► theories about what that might be and [TS]

00:14:30 ◼   ► possibly when it might come but that's [TS]

00:14:33 ◼   ► and surely they will do a name change [TS]

00:14:34 ◼   ► then but that's not doesn't have [TS]

00:14:38 ◼   ► anything to do with the branding stuff [TS]

00:14:39 ◼   ► Josh in the chat room asks what about [TS]

00:14:42 ◼   ► Mac OS 10 server as a separate branded [TS]

00:14:44 ◼   ► product yeah yeah there was they [TS]

00:14:47 ◼   ► released Mac OS 10 server 1.0 which was [TS]

00:14:49 ◼   ► basically rhapsody that really had no [TS]

00:14:51 ◼   ► relation to the current Mac OS 10 except [TS]

00:14:53 ◼   ► that both had next underpinnings and [TS]

00:14:55 ◼   ► that was kind of a dead product and then [TS]

00:14:57 ◼   ► they revived it and when they revived [TS]

00:14:58 ◼   ► that it was Mac OS 10 server I think it [TS]

00:15:00 ◼   ► was called 10-point Oh where they were [TS]

00:15:03 ◼   ► trying to sync the versions up with the [TS]

00:15:04 ◼   ► real Mac OS 10 but now that they've [TS]

00:15:06 ◼   ► ditched the Xserve Mac OS 10 server [TS]

00:15:09 ◼   ► like is not long for this world maybe [TS]

00:15:12 ◼   ► they'll just keep having it limp along [TS]

00:15:14 ◼   ► and become increasingly more like Mac [TS]

00:15:16 ◼   ► os10 client it already is basically [TS]

00:15:19 ◼   ► identical except for some parameters [TS]

00:15:21 ◼   ► tweaked and tons of new bundled [TS]

00:15:22 ◼   ► applications but I mean I wouldn't want [TS]

00:15:24 ◼   ► to be in that group at Apple working on [TS]

00:15:26 ◼   ► that stuff because that area of the [TS]

00:15:27 ◼   ► business seems to just be atrophying [TS]

00:15:29 ◼   ► well yeah and and and as you mentioned [TS]

00:15:31 ◼   ► there are a handful of other utilities [TS]

00:15:33 ◼   ► and tools but a lot of them were Xserve [TS]

00:15:35 ◼   ► specific a lot of them were x-rayed [TS]

00:15:37 ◼   ► specific I mean if you if you really [TS]

00:15:40 ◼   ► there's nothing that would stop you from [TS]

00:15:42 ◼   ► taking OS 10 as it stands today and [TS]

00:15:45 ◼   ► using it as a server there's almost [TS]

00:15:48 ◼   ► nothing that you really you don't really [TS]

00:15:50 ◼   ► need those additional tools except if [TS]

00:15:53 ◼   ► you're doing it in kind of a a workplace [TS]

00:15:55 ◼   ► environment and you're using it for file [TS]

00:15:57 ◼   ► serving and things like that if you're [TS]

00:15:59 ◼   ► just thinking of it in terms of like [TS]

00:16:00 ◼   ► serving a web server or database server [TS]

00:16:03 ◼   ► a straightforward file server a lot of [TS]

00:16:06 ◼   ► those things you don't even need so yeah [TS]

00:16:08 ◼   ► I mean does it make sense for them to [TS]

00:16:10 ◼   ► maintain OS 10 server for a little while [TS]

00:16:14 ◼   ► I mean right now there's how people who [TS]

00:16:16 ◼   ► put it on their Tower computers to help [TS]

00:16:17 ◼   ► them you know serve they have shared [TS]

00:16:19 ◼   ► home directories or something to help [TS]

00:16:21 ◼   ► them serve a bunch of users and a video [TS]

00:16:22 ◼   ► editing suite there are places for it [TS]

00:16:25 ◼   ► and there are still places for the one [TS]

00:16:27 ◼   ► or two little proprietary features that [TS]

00:16:29 ◼   ► Apple is added because they have their [TS]

00:16:30 ◼   ► own GUI for directory services that's on [TS]

00:16:33 ◼   ► top of like LDAP and all that stuff but [TS]

00:16:35 ◼   ► the other things are just open source [TS]

00:16:36 ◼   ► stuff that they package and throw on [TS]

00:16:38 ◼   ► there it's kind of a melange of Apple [TS]

00:16:41 ◼   ► modified stuff custom Apple stuff [TS]

00:16:44 ◼   ► complete open source stuff and you know [TS]

00:16:47 ◼   ► it's it's a big mishmash that I guess [TS]

00:16:50 ◼   ► the people who are using it want it to [TS]

00:16:52 ◼   ► continue to be supported but for the [TS]

00:16:55 ◼   ► rest of the world it is like let me get [TS]

00:16:56 ◼   ► a Linux server and install the software [TS]

00:16:58 ◼   ► I need to install on it and I'll be fine [TS]

00:17:00 ◼   ► and like you said it has a control panel [TS]

00:17:03 ◼   ► control panel and a neck serve and [TS]

00:17:05 ◼   ► everything that's the only place where [TS]

00:17:06 ◼   ► you absolutely positively need this [TS]

00:17:08 ◼   ► offer because you can't get any of this [TS]

00:17:09 ◼   ► cool xserve controlling gooeys from any [TS]

00:17:11 ◼   ► other company but that's gone away now [TS]

00:17:13 ◼   ► so yeah but that's another topic yeah [TS]

00:17:16 ◼   ► but I got one well do you wanna do one [TS]

00:17:18 ◼   ► more follow up yeah yeah yeah all right [TS]

00:17:20 ◼   ► so [TS]

00:17:21 ◼   ► actually two more follow-ups so on the [TS]

00:17:23 ◼   ► line thing I mentioned that spaces look [TS]

00:17:25 ◼   ► like they were completely gone and other [TS]

00:17:27 ◼   ► people have pointed out that you can't [TS]

00:17:29 ◼   ► really tell because just because they [TS]

00:17:30 ◼   ► didn't demo spaces at all throwing their [TS]

00:17:33 ◼   ► little October demo doesn't mean they're [TS]

00:17:34 ◼   ► gone it just means they decide not to [TS]

00:17:36 ◼   ► demo it but I mean they said Mission [TS]

00:17:37 ◼   ► Control combines you know all these [TS]

00:17:38 ◼   ► things including spaces into one unified [TS]

00:17:40 ◼   ► interface but then they never ever [TS]

00:17:41 ◼   ► showed spaces or at least what we think [TS]

00:17:43 ◼   ► of as spaces and that led me to believe [TS]

00:17:45 ◼   ► that they're just ditching entirely but [TS]

00:17:47 ◼   ► that's my hunches for all I know it's [TS]

00:17:49 ◼   ► still there and they just decided never [TS]

00:17:50 ◼   ► to activate it [TS]

00:17:51 ◼   ► I got impression that they were [TS]

00:17:54 ◼   ► replacing it too though and I I don't [TS]

00:17:58 ◼   ► know I'm on the fence about that I [TS]

00:17:59 ◼   ► really did get the impression they were [TS]

00:18:01 ◼   ► they were saying we're done with it they [TS]

00:18:03 ◼   ► don't really demo spaces that much they [TS]

00:18:04 ◼   ► demoed it when it was introduced but [TS]

00:18:05 ◼   ► they hardly ever you know if any sort of [TS]

00:18:08 ◼   ► demoed in store automatically running [TS]

00:18:10 ◼   ► demo people demonstrating it they never [TS]

00:18:12 ◼   ► show spaces so it could still be there [TS]

00:18:14 ◼   ► and it's all in its existing buggy state [TS]

00:18:16 ◼   ► but I have my doubts but let me write it [TS]

00:18:19 ◼   ► wanted out rightly that we don't know [TS]

00:18:21 ◼   ► for sure and it's just still speculation [TS]

00:18:23 ◼   ► at this point because I don't think [TS]

00:18:24 ◼   ► there's even been a dev build of Lion [TS]

00:18:27 ◼   ► given out to anybody that I know of no [TS]

00:18:30 ◼   ► and the final follow up all the way back [TS]

00:18:32 ◼   ► to the first show was when we talked [TS]

00:18:34 ◼   ► about TV there was this thing that I [TS]

00:18:37 ◼   ► tweeted the other day about some I don't [TS]

00:18:39 ◼   ► know what this company is but some [TS]

00:18:40 ◼   ► companies some experiment where they [TS]

00:18:41 ◼   ► tried to take regular people and have [TS]

00:18:44 ◼   ► them replace their cable box yeah we [TS]

00:18:46 ◼   ► just talked about that on on briefly [TS]

00:18:48 ◼   ► awesome yeah they they is it something [TS]

00:18:50 ◼   ► he'll yeah your holiday or no holiday [TS]

00:18:54 ◼   ► something like that but yeah they they [TS]

00:18:55 ◼   ► and these are regular people these [TS]

00:18:56 ◼   ► weren't people like us these are regular [TS]

00:18:59 ◼   ► human beings and then they like you know [TS]

00:19:01 ◼   ► they did a study but they also videotape [TS]

00:19:02 ◼   ► the people talking about it so you can [TS]

00:19:04 ◼   ► follow the link in the show notes and [TS]

00:19:06 ◼   ► watch the videos and see what the people [TS]

00:19:07 ◼   ► had to say but the bottom line was that [TS]

00:19:08 ◼   ► none of these boxes are ready to [TS]

00:19:10 ◼   ► completely replace cable it's kind of an [TS]

00:19:11 ◼   ► unfair comparison because these boxes [TS]

00:19:13 ◼   ► are not sold as replacements they [TS]

00:19:14 ◼   ► usually set sold is you know supplements [TS]

00:19:16 ◼   ► to your existing watching but [TS]

00:19:18 ◼   ► positioning them as replacements is [TS]

00:19:20 ◼   ► saying here we're going to take away [TS]

00:19:21 ◼   ► your cable really highlights all the [TS]

00:19:22 ◼   ► flaws of these boxes of you know this [TS]

00:19:24 ◼   ► not a lot of content available the [TS]

00:19:26 ◼   ► expectations of television is that it [TS]

00:19:28 ◼   ► doesn't crash and you don't have [TS]

00:19:29 ◼   ► spinning weight cursors and those are [TS]

00:19:30 ◼   ► all over these machines and some people [TS]

00:19:33 ◼   ► were making the point that they don't [TS]

00:19:34 ◼   ► want to be so [TS]

00:19:35 ◼   ► actively involved in having to choose [TS]

00:19:36 ◼   ► what they want they want programming to [TS]

00:19:37 ◼   ► be broadcast at them which is kind of a [TS]

00:19:39 ◼   ► novel concept for those of us in the [TS]

00:19:41 ◼   ► TiVo generation who have already you [TS]

00:19:45 ◼   ► know sort of taking control the [TS]

00:19:46 ◼   ► television and it's not like we're [TS]

00:19:48 ◼   ► sitting there racking our brains out to [TS]

00:19:49 ◼   ► watch we set up recordings in season [TS]

00:19:51 ◼   ► passes for the shows were interested in [TS]

00:19:53 ◼   ► and whenever it's convenient for us we [TS]

00:19:54 ◼   ► sit down and we have a bunch of content [TS]

00:19:57 ◼   ► that we chose ready for us so that idea [TS]

00:19:59 ◼   ► of sitting down in front of the box and [TS]

00:20:01 ◼   ► flipping through channels [TS]

00:20:02 ◼   ► first of all changing channels on any [TS]

00:20:04 ◼   ► modern cable box is so incredibly [TS]

00:20:06 ◼   ► painful and slow that I can imagine [TS]

00:20:07 ◼   ► there are people who are actually [TS]

00:20:08 ◼   ► flipping through channels do you [TS]

00:20:09 ◼   ► remember doing that with like it may be [TS]

00:20:11 ◼   ► the 80s and 90s television could change [TS]

00:20:13 ◼   ► channels really fast in the advert in [TS]

00:20:15 ◼   ► the remote you could change channels [TS]

00:20:16 ◼   ► almost as fast usually hit the button [TS]

00:20:17 ◼   ► yeah like the gag in Toy Story 2 about [TS]

00:20:21 ◼   ► you know going around the horn if you go [TS]

00:20:22 ◼   ► into react does not work anymore for [TS]

00:20:24 ◼   ► kids who are growing up now they're like [TS]

00:20:26 ◼   ► you can't change channels that fast [TS]

00:20:27 ◼   ► because the stupid cable box takes 20 [TS]

00:20:28 ◼   ► minutes to sync to the next you know [TS]

00:20:30 ◼   ► yeah you don't even they're there that's [TS]

00:20:32 ◼   ► the whole reason that the guide is so [TS]

00:20:34 ◼   ► critical because you can't she can't [TS]

00:20:36 ◼   ► change channels by flipping a button you [TS]

00:20:39 ◼   ► would go nuts I mean like waiting [TS]

00:20:40 ◼   ► especially when they're you know this [TS]

00:20:41 ◼   ► channels in HD this channel is not and [TS]

00:20:43 ◼   ► you're waiting for your TV to resync it [TS]

00:20:44 ◼   ► isn't horrendously slow that's another [TS]

00:20:46 ◼   ► example of a television thing that's [TS]

00:20:47 ◼   ► gotten worse over time so flipping [TS]

00:20:49 ◼   ► through channels is alien to me but some [TS]

00:20:50 ◼   ► of these older people in the video we're [TS]

00:20:52 ◼   ► saying they just want to sit down and [TS]

00:20:53 ◼   ► flip through the 3 or 4 channels that [TS]

00:20:55 ◼   ► they're interested in see what's on [TS]

00:20:56 ◼   ► quote unquote winning it's a phenomenon [TS]

00:20:58 ◼   ► that like I can't remember the last time [TS]

00:21:00 ◼   ► in the last five or six years that I've [TS]

00:21:02 ◼   ► sat down front of television said let me [TS]

00:21:04 ◼   ► see what's on no I sit down and I expect [TS]

00:21:06 ◼   ► programs that I recorded previously that [TS]

00:21:08 ◼   ► I know I like to be ready and waiting [TS]

00:21:09 ◼   ► for me and I just choose which one of [TS]

00:21:11 ◼   ► them I want to watch yeah well I there [TS]

00:21:13 ◼   ► are a lot of people who turn a TV on [TS]

00:21:14 ◼   ► just to have the background noise or [TS]

00:21:16 ◼   ► they're people who just you know they [TS]

00:21:18 ◼   ► know there's a show on and they maybe [TS]

00:21:19 ◼   ► they watch what's on it before it or [TS]

00:21:21 ◼   ► after it but very much it's become a [TS]

00:21:23 ◼   ► consumer-driven process of how we how we [TS]

00:21:27 ◼   ► watch TV as opposed to a network driven [TS]

00:21:30 ◼   ► process of what they showed to us well [TS]

00:21:33 ◼   ► for some people anyway life is like I [TS]

00:21:34 ◼   ► said you saw the people in this video [TS]

00:21:35 ◼   ► and it was a it's a different world from [TS]

00:21:38 ◼   ► you know my contemporaries or people in [TS]

00:21:40 ◼   ► the circles that I travel in but it's [TS]

00:21:42 ◼   ► clear the people like that are out there [TS]

00:21:43 ◼   ► and it shows that these boxes have [TS]

00:21:45 ◼   ► stalled no chance to penetrate the [TS]

00:21:47 ◼   ► mainstream [TS]

00:21:48 ◼   ► as a replacement or cable and even as a [TS]

00:21:50 ◼   ► supplement it seems like it doesn't fit [TS]

00:21:51 ◼   ► in with their pattern of walking [TS]

00:21:53 ◼   ► television so these are the type of [TS]

00:21:54 ◼   ► people you may just have to wait for [TS]

00:21:55 ◼   ► them to die off before these boxes [TS]

00:21:57 ◼   ► become pervasive yes so what are you [TS]

00:22:00 ◼   ► what are your kids do do they have like [TS]

00:22:02 ◼   ► a TiVo or do they have things that are [TS]

00:22:04 ◼   ► that are theirs that they can watch or [TS]

00:22:05 ◼   ► do they sit down and watch like you put [TS]

00:22:08 ◼   ► on Nick jr. or something they just watch [TS]

00:22:09 ◼   ► it [TS]

00:22:10 ◼   ► they've never watched live TV and they [TS]

00:22:11 ◼   ► never watch commercials either and my [TS]

00:22:13 ◼   ► son is six now and he the only [TS]

00:22:16 ◼   ► commercials he's seen as a two shows [TS]

00:22:18 ◼   ► that he records have one commercial [TS]

00:22:20 ◼   ► break in them and he knows how 30 [TS]

00:22:21 ◼   ► seconds get past them so he just [TS]

00:22:22 ◼   ► literally has literally never seen [TS]

00:22:23 ◼   ► commercials at the age of six by the [TS]

00:22:26 ◼   ► time I was six I'd probably seen you [TS]

00:22:27 ◼   ► know whatever it is 20 million hours of [TS]

00:22:29 ◼   ► career right right right [TS]

00:22:30 ◼   ► interestingly the not seen commercials [TS]

00:22:32 ◼   ► does not make him not want to beg for [TS]

00:22:34 ◼   ► toys because well go to the toy store he [TS]

00:22:37 ◼   ► sees the toys there and you don't eat [TS]

00:22:39 ◼   ► ads to make toys tractive two three four [TS]

00:22:41 ◼   ► five and six-year-old so maybe would be [TS]

00:22:43 ◼   ► worse if you saw commercials but no [TS]

00:22:45 ◼   ► maybe the first time a commercial came [TS]

00:22:47 ◼   ► on he called me into the room when he [TS]

00:22:48 ◼   ► was three or four and sits daddy there's [TS]

00:22:49 ◼   ► something wrong with the TV night wire [TS]

00:22:51 ◼   ► where's my show exactly what I didn't [TS]

00:22:53 ◼   ► understand what this way you know it's [TS]

00:22:55 ◼   ► over why is it over it's not only it's [TS]

00:22:58 ◼   ► this commercial they get annoyed now [TS]

00:23:00 ◼   ► like he watches some shows that release [TS]

00:23:02 ◼   ► a new episode every week in a particular [TS]

00:23:04 ◼   ► season and when he watched one episode [TS]

00:23:06 ◼   ► he wants to watch another when I say [TS]

00:23:07 ◼   ► hasn't aired yet and it I still struggle [TS]

00:23:10 ◼   ► to explain that concept that you know [TS]

00:23:12 ◼   ► they make the shows ahead time but they [TS]

00:23:14 ◼   ► dole them out sort of one every week and [TS]

00:23:16 ◼   ► then why can't you just show me the show [TS]

00:23:19 ◼   ► like we haven't recorded to get its [TS]

00:23:21 ◼   ► broadcast and then like it's his mental [TS]

00:23:23 ◼   ► model does not match the actual model [TS]

00:23:26 ◼   ► for television it matches mostly the [TS]

00:23:27 ◼   ► TiVo model yeah it's funny because kids [TS]

00:23:30 ◼   ► growing up now really won't ever have [TS]

00:23:33 ◼   ► the same concept of TV that that we had [TS]

00:23:35 ◼   ► and most of the people who are listening [TS]

00:23:37 ◼   ► to this show probably had to which is [TS]

00:23:39 ◼   ► very very fundamentally different uh you [TS]

00:23:43 ◼   ► know we have all these shows and we [TS]

00:23:45 ◼   ► actually went through this transition [TS]

00:23:46 ◼   ► with our kid he's three being able to go [TS]

00:23:50 ◼   ► from all of that we just got to be [TS]

00:23:52 ◼   ► honest we just kind of got fed up with [TS]

00:23:54 ◼   ► him saying I wouldn't I want to watch [TS]

00:23:55 ◼   ► this one oh but I don't I don't just [TS]

00:23:57 ◼   ► want Dinosaur Train you know I want the [TS]

00:24:00 ◼   ► one where they [TS]

00:24:01 ◼   ► I'm the Triceratops you know or it [TS]

00:24:03 ◼   ► became this specific you know what we're [TS]

00:24:07 ◼   ► putting on a Nick jr. and whatever's on [TS]

00:24:10 ◼   ► that's what we're watching for the next [TS]

00:24:11 ◼   ► half hour while we eat lunch or whatever [TS]

00:24:13 ◼   ► it is you know well while we try to take [TS]

00:24:15 ◼   ► the trash out and do all these other [TS]

00:24:16 ◼   ► things around the house you're gonna get [TS]

00:24:19 ◼   ► to watch a show for 30 minutes and it's [TS]

00:24:21 ◼   ► whatever's on and he there was this [TS]

00:24:23 ◼   ► transition because for for so long [TS]

00:24:25 ◼   ► we kind of doled out to him oh well we [TS]

00:24:28 ◼   ► only want him to watch so much TV so [TS]

00:24:30 ◼   ► we'll give him this show in this show [TS]

00:24:32 ◼   ► because he seems to like him and we had [TS]

00:24:34 ◼   ► to sort of transition it to this is [TS]

00:24:35 ◼   ► what's on and we don't control what's on [TS]

00:24:38 ◼   ► you know the end and that was his shift [TS]

00:24:41 ◼   ► his mindset change was TV is happening [TS]

00:24:45 ◼   ► and we don't always control it so I like [TS]

00:24:49 ◼   ► it so my kids still request specific [TS]

00:24:51 ◼   ► episodes that makes it was nothing [TS]

00:24:52 ◼   ► interesting Evo is it for us do you have [TS]

00:24:54 ◼   ► a description of a show the one where [TS]

00:24:56 ◼   ► the mean dog says X Y Z and then you've [TS]

00:24:58 ◼   ► got to look through the show [TS]

00:24:58 ◼   ► descriptions to find it but at a certain [TS]

00:25:00 ◼   ► point you get good at finding them I'm [TS]

00:25:01 ◼   ► also using it as a way to teach my kids [TS]

00:25:03 ◼   ► to read because you'll make them read [TS]

00:25:05 ◼   ► the titles and descriptions of the [TS]

00:25:06 ◼   ► show's themselves in the menu but it's [TS]

00:25:08 ◼   ► interesting going through all this when [TS]

00:25:10 ◼   ► they have sort of they can pick any [TS]

00:25:11 ◼   ► episode of any of their shows they want [TS]

00:25:12 ◼   ► to watch it anytime both of them pretty [TS]

00:25:15 ◼   ► quickly arrived upon the random play via [TS]

00:25:17 ◼   ► Daddy technique whether to say just just [TS]

00:25:20 ◼   ► pick any one dad and so I pick a random [TS]

00:25:21 ◼   ► episode and that's what they get to [TS]

00:25:22 ◼   ► watch or their choices now are random [TS]

00:25:25 ◼   ► play by dad the latest episode which [TS]

00:25:28 ◼   ► they do understand the concept of that [TS]

00:25:29 ◼   ► is the one at the top of the list it's [TS]

00:25:30 ◼   ► the newest one even if it happens to be [TS]

00:25:32 ◼   ► a repeat ah and then a specific [TS]

00:25:35 ◼   ► description of you know show me the one [TS]

00:25:36 ◼   ► with this or my daughter who's 3 her [TS]

00:25:38 ◼   ► description is I don't want the one with [TS]

00:25:40 ◼   ► the bugs and I don't want the one with [TS]

00:25:42 ◼   ► you know something else and then you [TS]

00:25:44 ◼   ► pick any from over there so I don't mind [TS]

00:25:48 ◼   ► as long as and and my kids only [TS]

00:25:49 ◼   ► basically watch PBS - so no ads every [TS]

00:25:51 ◼   ► show has some educational content with [TS]

00:25:53 ◼   ► the exception of Clone Wars which the [TS]

00:25:54 ◼   ► chatroom is talking about and yes my son [TS]

00:25:56 ◼   ► is addicted to that as well maybe we [TS]

00:25:59 ◼   ► will do a star wars episode eventually [TS]

00:26:00 ◼   ► but I don't want this to turn into the [TS]

00:26:01 ◼   ► talk show so I mean see alright show [TS]

00:26:04 ◼   ► topic today is actual show topic you [TS]

00:26:08 ◼   ► pick this one as usual yeah before you [TS]

00:26:11 ◼   ► forced me to pick them I would rather [TS]

00:26:12 ◼   ► you just pick them but you know I like [TS]

00:26:14 ◼   ► for you to pick them [TS]

00:26:15 ◼   ► because I'm the one who's writing the [TS]

00:26:16 ◼   ► topics and if I pick them I feel like [TS]

00:26:19 ◼   ► there has to be Chinese ball I write [TS]

00:26:20 ◼   ► down the topics and you pick them it [TS]

00:26:21 ◼   ► adds a little bit of dynamic you know I [TS]

00:26:24 ◼   ► don't know I just feel like if I picked [TS]

00:26:26 ◼   ► them I'll always pick the ones that are [TS]

00:26:27 ◼   ► most interesting to me and perhaps not [TS]

00:26:30 ◼   ► the most interesting to the listener so [TS]

00:26:32 ◼   ► you add a second you're so considerate [TS]

00:26:33 ◼   ► I try so today is a is iOS versus the [TS]

00:26:38 ◼   ► world yeah love that iOS versus the [TS]

00:26:41 ◼   ► world yeah and the short description of [TS]

00:26:44 ◼   ► this was what Apple need huh we just [TS]

00:26:50 ◼   ► lost John hold on because that was who's [TS]

00:26:52 ◼   ► just getting on did what happen [TS]

00:26:54 ◼   ► what happened I'm back yes I had a [TS]

00:26:56 ◼   ► little software malfunction okay so say [TS]

00:26:58 ◼   ► that again cuz I was I was in the edge [TS]

00:27:00 ◼   ► of my seat alright so iOS versus the [TS]

00:27:02 ◼   ► world is what Apple needs to do to [TS]

00:27:04 ◼   ► achieve iPod like success with iOS [TS]

00:27:06 ◼   ► devices and some would argue they [TS]

00:27:10 ◼   ► already have well I in my definition of [TS]

00:27:13 ◼   ► that phrase I'm saying iPod loss like [TS]

00:27:14 ◼   ► success is just complete dominance so if [TS]

00:27:18 ◼   ► you have a digital music player you know [TS]

00:27:19 ◼   ► anyone has a digital music player it's [TS]

00:27:21 ◼   ► an iPod yeah you it's pretty good guess [TS]

00:27:23 ◼   ► it's just like if you know anybody who [TS]

00:27:25 ◼   ► has a computer you know across the [TS]

00:27:27 ◼   ► entire world you can say it's a Windows [TS]

00:27:29 ◼   ► PC yeah I mean among our friends yes [TS]

00:27:31 ◼   ► it's always going to be Mac's or [TS]

00:27:32 ◼   ► whatever but doesn't matter like iPod is [TS]

00:27:33 ◼   ► like Windows it's not like just among [TS]

00:27:35 ◼   ► you know geek nerds who travel the exact [TS]

00:27:38 ◼   ► same tech circles as you do you can [TS]

00:27:39 ◼   ► guess what it's not anybody pick any [TS]

00:27:41 ◼   ► random human in the United States or in [TS]

00:27:43 ◼   ► the first world right and say he has a [TS]

00:27:46 ◼   ► digital use a music player guess what it [TS]

00:27:47 ◼   ► is [TS]

00:27:47 ◼   ► you guys I applaud your right 70% of the [TS]

00:27:49 ◼   ► time just like you guess windows whoo [TS]

00:27:51 ◼   ► right 90% of the time or whatever their [TS]

00:27:52 ◼   ► percentages are um and so I wrote about [TS]

00:27:57 ◼   ► this [TS]

00:27:57 ◼   ► when was that back in the summer thrust [TS]

00:28:02 ◼   ► of the article was something slightly [TS]

00:28:03 ◼   ► different but this was in the core of [TS]

00:28:05 ◼   ► the article the article was called can [TS]

00:28:07 ◼   ► you buy me now which was my play on [TS]

00:28:10 ◼   ► Verizon's can you hear me now thing and [TS]

00:28:12 ◼   ► it was about why Apple needs to go to [TS]

00:28:14 ◼   ► Verizon and why they have to do it soon [TS]

00:28:17 ◼   ► right [TS]

00:28:17 ◼   ► looks like they listened to you well [TS]

00:28:20 ◼   ► yeah then listen to me that's [TS]

00:28:21 ◼   ► interesting though speaking of Apple [TS]

00:28:23 ◼   ► going to Verizon I remember and whenever [TS]

00:28:26 ◼   ► they whenever they had WDC and they [TS]

00:28:28 ◼   ► announced the [TS]

00:28:28 ◼   ► yeah I guess it was the iPhone 4 in June [TS]

00:28:31 ◼   ► of this year was that the announcement [TS]

00:28:33 ◼   ► then was June June or July but anyway [TS]

00:28:38 ◼   ► during the summer when they had WotC and [TS]

00:28:40 ◼   ► everyone was talking about Verizon as [TS]

00:28:41 ◼   ► they always do before any type of thing [TS]

00:28:43 ◼   ► as soon as they came on stage and did [TS]

00:28:44 ◼   ► their presentation about the iPhone I [TS]

00:28:46 ◼   ► just knew January 2011 Verizon iPhone [TS]

00:28:50 ◼   ► like people were talking about it coming [TS]

00:28:52 ◼   ► earlier and they didn't know when the [TS]

00:28:53 ◼   ► contract was gonna be up and they didn't [TS]

00:28:54 ◼   ► know what was going to be but as soon as [TS]

00:28:56 ◼   ► they did that whole presentation on a [TS]

00:28:57 ◼   ► new iPhone didn't mention Verizon once [TS]

00:28:59 ◼   ► and had this brand-new hardware and this [TS]

00:29:01 ◼   ► new OS and everything it was clear to me [TS]

00:29:03 ◼   ► that this is not happening until at [TS]

00:29:05 ◼   ► least 2011 but they want to do it as [TS]

00:29:06 ◼   ► soon as they can so that's one of the [TS]

00:29:08 ◼   ► times I had the clearest premonition [TS]

00:29:11 ◼   ► about when based on nothing really just [TS]

00:29:13 ◼   ► gut instinct based on lend Verizon [TS]

00:29:15 ◼   ► iPhone for coming to turned out to be [TS]

00:29:16 ◼   ► right not that I could do anything with [TS]

00:29:18 ◼   ► that information but that was just a fun [TS]

00:29:21 ◼   ► coincidence but anyway this article was [TS]

00:29:23 ◼   ► about why they need to get on Verizon as [TS]

00:29:25 ◼   ► soon as possible and it was talking [TS]

00:29:27 ◼   ► about how everyone likes to apply the [TS]

00:29:31 ◼   ► Windows PC [TS]

00:29:33 ◼   ► template on top of any sort of tech [TS]

00:29:36 ◼   ► debate used to be they would they would [TS]

00:29:38 ◼   ► apply the the Betamax [TS]

00:29:39 ◼   ► yeah VHS beta maybe just things that [TS]

00:29:42 ◼   ► they applied the VHS Betamax analogy to [TS]

00:29:44 ◼   ► PCs but now now this day and age people [TS]

00:29:47 ◼   ► apply the PC analogy and the PC analogy [TS]

00:29:49 ◼   ► is you know Macintosh came along and it [TS]

00:29:51 ◼   ► was arguably a better product but window [TS]

00:29:53 ◼   ► license Micron's window is far and wide [TS]

00:29:56 ◼   ► and everybody got on board that train [TS]

00:29:58 ◼   ► and Apple was marginalized in Windows [TS]

00:30:00 ◼   ► came to dominate and so that's the [TS]

00:30:02 ◼   ► template that they try to shoehorn every [TS]

00:30:03 ◼   ► single thing into it and then right if [TS]

00:30:05 ◼   ► you were to update that analogy it fits [TS]

00:30:08 ◼   ► pretty well you can say you know today [TS]

00:30:10 ◼   ► Google is Microsoft they're their [TS]

00:30:11 ◼   ► licensing their operating system for and [TS]

00:30:13 ◼   ► what I do know Android is their Windows [TS]

00:30:15 ◼   ► right so you can operating system [TS]

00:30:16 ◼   ► everybody can have they sell it to hard [TS]

00:30:18 ◼   ► drive they sell it they give it away [TS]

00:30:19 ◼   ► actually to hardware makers and an iOS [TS]

00:30:23 ◼   ► is the Macintosh operating system and [TS]

00:30:25 ◼   ► Apple Apple is Apple in both analogies [TS]

00:30:27 ◼   ► which I think is interesting it's like [TS]

00:30:28 ◼   ► the one player that has not changed in [TS]

00:30:30 ◼   ► you know two generations of tech battles [TS]

00:30:33 ◼   ► and the whole article talks about why [TS]

00:30:35 ◼   ► these why do the difference why this [TS]

00:30:37 ◼   ► template doesn't really hold um [TS]

00:30:41 ◼   ► I'll go through a couple the reasons why [TS]

00:30:42 ◼   ► it doesn't hold briefly can read the [TS]

00:30:43 ◼   ► article if you want to but uh for [TS]

00:30:46 ◼   ► pricing Windows PCs were always weight [TS]

00:30:48 ◼   ► cheaper than Mac's still are arguably [TS]

00:30:51 ◼   ► didn't you know knock-knock the not [TS]

00:30:54 ◼   ► equivalent machines but you can get into [TS]

00:30:57 ◼   ► a PC for Less yeah and it wasn't at [TS]

00:31:00 ◼   ► various points it wasn't like five bucks [TS]

00:31:01 ◼   ► cheaper it was like hundreds of dollars [TS]

00:31:03 ◼   ► you know it's something that in the [TS]

00:31:04 ◼   ► mid-90s it was you know double the price [TS]

00:31:06 ◼   ► sometimes for similarly powerful [TS]

00:31:08 ◼   ► computers and that is simply not the [TS]

00:31:11 ◼   ► case with iOS based devices the iPhone [TS]

00:31:15 ◼   ► cost about the same amount as any other [TS]

00:31:17 ◼   ► phone does any other comparable [TS]

00:31:19 ◼   ► smartphone and the main thing is that [TS]

00:31:21 ◼   ► the the majority of the cost of phones [TS]

00:31:23 ◼   ► is not in the phone themselves just in [TS]

00:31:24 ◼   ► the contract Apple doesn't even control [TS]

00:31:25 ◼   ► that price right and that's more or less [TS]

00:31:27 ◼   ► the same for everybody so that's a big [TS]

00:31:30 ◼   ► difference um in this case Apple got the [TS]

00:31:33 ◼   ► critical mass pretty fast with the iOS [TS]

00:31:35 ◼   ► App Store and everything they never [TS]

00:31:37 ◼   ► liked the hip higher iOS market share no [TS]

00:31:39 ◼   ► matter how you measure it then they ever [TS]

00:31:40 ◼   ► did for the Mac even in the Mac's heyday [TS]

00:31:42 ◼   ► I think the Mac barely got above 10% and [TS]

00:31:44 ◼   ► like it's best time and you know apples [TS]

00:31:46 ◼   ► got 16% or something of a smartphone [TS]

00:31:47 ◼   ► market now and in terms of the App Store [TS]

00:31:50 ◼   ► in terms of number of applications and [TS]

00:31:52 ◼   ► downloads Apple never had this kind of [TS]

00:31:53 ◼   ► dominance with Mac apps there were never [TS]

00:31:54 ◼   ► you know 10 times 20 times as many Mac [TS]

00:31:56 ◼   ► apps as window apps right so Apple did [TS]

00:31:59 ◼   ► really get out ahead here um one of the [TS]

00:32:02 ◼   ► big things that people and talk about [TS]

00:32:03 ◼   ► much is that people not shop based on [TS]

00:32:05 ◼   ► spec anymore like they did in the PC [TS]

00:32:07 ◼   ► world there's always like how many [TS]

00:32:08 ◼   ► megahertz how many megabytes how big is [TS]

00:32:10 ◼   ► the hard drive how big is the screen how [TS]

00:32:12 ◼   ► many colors you know they would shop [TS]

00:32:15 ◼   ► based on those criteria and that's why a [TS]

00:32:18 ◼   ► book couldn't be in a price because [TS]

00:32:19 ◼   ► their machines were always more [TS]

00:32:20 ◼   ► expensive for a similar specs that said [TS]

00:32:22 ◼   ► a different software on them right [TS]

00:32:24 ◼   ► people didn't really factor in the [TS]

00:32:25 ◼   ► Socceroos a software is free right but [TS]

00:32:27 ◼   ► now people might shop like that like [TS]

00:32:29 ◼   ► people don't even know the specs of [TS]

00:32:30 ◼   ► their phones they just know it's an [TS]

00:32:33 ◼   ► extent that they care at all about the [TS]

00:32:35 ◼   ► hardware over the phone they just know [TS]

00:32:37 ◼   ► like does it feel fast yeah that's it [TS]

00:32:39 ◼   ► they don't they don't care an apple I [TS]

00:32:41 ◼   ► think it you can you have to credit them [TS]

00:32:43 ◼   ► for that because they've never really [TS]

00:32:45 ◼   ► talked about the specs of the iPhone [TS]

00:32:48 ◼   ► yeah they stop talking about the specs [TS]

00:32:49 ◼   ► of their Macs in fact they don't want to [TS]

00:32:51 ◼   ► talk about that they don't want it they [TS]

00:32:52 ◼   ► know that is not their strength and they [TS]

00:32:54 ◼   ► learned [TS]

00:32:54 ◼   ► PC you know Wars like we're never gonna [TS]

00:32:56 ◼   ► win on that so just to talk about it if [TS]

00:32:58 ◼   ► they could not tell you how fast the CPU [TS]

00:33:01 ◼   ► was in your max they would if they could [TS]

00:33:02 ◼   ► not tell you how much RAM they had they [TS]

00:33:04 ◼   ► would like they just don't want it they [TS]

00:33:06 ◼   ► don't want to talk about that at all and [TS]

00:33:07 ◼   ► and thing is people especially with [TS]

00:33:08 ◼   ► phones people barely even care if it [TS]

00:33:10 ◼   ► feels fast they mostly shop based on [TS]

00:33:12 ◼   ► like whim branding and advertising [TS]

00:33:14 ◼   ► campaign what their friends have [TS]

00:33:16 ◼   ► availability of applications but people [TS]

00:33:18 ◼   ► can put up with pretty crappy interfaces [TS]

00:33:20 ◼   ► and not complain so we all appreciate [TS]

00:33:22 ◼   ► the iOS is awesome because it's [TS]

00:33:23 ◼   ► responsive but I would be cautious about [TS]

00:33:26 ◼   ► assigning too much value to that in the [TS]

00:33:29 ◼   ► wider market because the bottom line is [TS]

00:33:30 ◼   ► most people do not care as much as we do [TS]

00:33:32 ◼   ► you can say they subconsciously notice [TS]

00:33:35 ◼   ► and it does make a difference but it's [TS]

00:33:37 ◼   ► not the deal breaker like it is with us [TS]

00:33:39 ◼   ► like we want to make many sacrifices to [TS]

00:33:42 ◼   ► keep a good interface whereas most other [TS]

00:33:43 ◼   ► people will trade that away much faster [TS]

00:33:45 ◼   ► than we will for some other advantage [TS]

00:33:47 ◼   ► that they consider significant and [TS]

00:33:49 ◼   ► fashion has a lot to do with phones [TS]

00:33:50 ◼   ► people buy phones because they're cute [TS]

00:33:51 ◼   ► because they have a cool case because [TS]

00:33:53 ◼   ► you know there's a Hello Kitty stamped [TS]

00:33:55 ◼   ► on the back whatever much more so than [TS]

00:33:58 ◼   ► laptops and certainly more so than PCs [TS]

00:34:00 ◼   ► even though Apple tried to do that with [TS]

00:34:01 ◼   ► the candy IMAX and everything and people [TS]

00:34:03 ◼   ► did buy them because they were cute [TS]

00:34:05 ◼   ► fashion is much more relevant to things [TS]

00:34:08 ◼   ► that you hold with things especially [TS]

00:34:09 ◼   ► something to use like as much as a phone [TS]

00:34:12 ◼   ► and the final thing that's different is [TS]

00:34:15 ◼   ► one hardware maker versus many hardware [TS]

00:34:17 ◼   ► makers like in the PC Mac Wars it was [TS]

00:34:20 ◼   ► Apple versus an entire industry was [TS]

00:34:22 ◼   ► Apple versus Compaq Dell and a million [TS]

00:34:25 ◼   ► Asian suppliers and Gateway and just [TS]

00:34:27 ◼   ► there was tons and tons of companies and [TS]

00:34:29 ◼   ► then on the Apple side that was just [TS]

00:34:31 ◼   ► Apple and one company can't compete with [TS]

00:34:33 ◼   ► that kind of diversity so there's people [TS]

00:34:34 ◼   ► making pcs for point-of-sale peeking [TS]

00:34:36 ◼   ► leaking and for use in factories right [TS]

00:34:38 ◼   ► waterproof ones that you can use [TS]

00:34:40 ◼   ► underwater you know one shape like a [TS]

00:34:41 ◼   ► shoe with televisions built-in ones with [TS]

00:34:44 ◼   ► stereos but it just it was and those [TS]

00:34:46 ◼   ► companies would go out of business [TS]

00:34:47 ◼   ► because no one wanted those things well [TS]

00:34:48 ◼   ► they would it was a million companies [TS]

00:34:50 ◼   ► all trying every possible thing and the [TS]

00:34:52 ◼   ► ones that stuck kind of survived and [TS]

00:34:53 ◼   ► there was eventually consolidation and [TS]

00:34:54 ◼   ► so on and so forth but during the growth [TS]

00:34:56 ◼   ► period it was tough for Apple to keep up [TS]

00:34:58 ◼   ► even when Apple had like 8 bazillion [TS]

00:34:59 ◼   ► performers that we couldn't keep track [TS]

00:35:01 ◼   ► of and they were trying to sound through [TS]

00:35:02 ◼   ► Sears and everything they still didn't [TS]

00:35:04 ◼   ► have as many products as pcs you could [TS]

00:35:05 ◼   ► get the exact PC that you wanted if you [TS]

00:35:07 ◼   ► couldn't get you could [TS]

00:35:08 ◼   ► that not that many people did that but [TS]

00:35:09 ◼   ► it was tough for Apple to compete in [TS]

00:35:13 ◼   ► that thing but in the sort of modern era [TS]

00:35:16 ◼   ► when they did the iPod they had a [TS]

00:35:18 ◼   ► similar scenario Apple II only company [TS]

00:35:20 ◼   ► that makes iPods Apple and millions of [TS]

00:35:22 ◼   ► companies made digital music players you [TS]

00:35:25 ◼   ► know hundreds of no-name [TS]

00:35:27 ◼   ► you know Asian knockoff things and what [TS]

00:35:30 ◼   ► was it like I don't remember all of them [TS]

00:35:31 ◼   ► Rio or the other ones Samsung made hope [TS]

00:35:34 ◼   ► you know made a whole bunch it really [TS]

00:35:37 ◼   ► was Apple versus tons of other companies [TS]

00:35:38 ◼   ► but Apple showed that if all those other [TS]

00:35:41 ◼   ► things are different all the other [TS]

00:35:42 ◼   ► things that I talked about are not the [TS]

00:35:43 ◼   ► same that just the one hardware hardware [TS]

00:35:47 ◼   ► maker versus many hardware maker issue [TS]

00:35:48 ◼   ► is not enough to you know automatically [TS]

00:35:51 ◼   ► make it so that you can't win so they [TS]

00:35:53 ◼   ► covered the needs of pretty much an [TS]

00:35:55 ◼   ► entire market with just one company's [TS]

00:35:57 ◼   ► product line with three or four products [TS]

00:35:59 ◼   ► start out with one iPod then there was [TS]

00:36:01 ◼   ► two then they replace them inning with [TS]

00:36:03 ◼   ► the Nano then they threw the shuffle in [TS]

00:36:04 ◼   ► the mix now you've got the touch but it [TS]

00:36:06 ◼   ► still may be one two three four models [TS]

00:36:08 ◼   ► and they covered you know 70 80 percent [TS]

00:36:11 ◼   ► of everybody's needs people are not [TS]

00:36:13 ◼   ► skipping an iPod because oh well I want [TS]

00:36:16 ◼   ► one that has this much memory but has [TS]

00:36:17 ◼   ► this form factor but as a screen but [TS]

00:36:19 ◼   ► that has you know that's what people [TS]

00:36:21 ◼   ► will do with PCs they would say well I [TS]

00:36:22 ◼   ► like the Mac but I really want one has [TS]

00:36:24 ◼   ► two slots but I want two hard drive bays [TS]

00:36:26 ◼   ► but I want the second hard drive bay to [TS]

00:36:27 ◼   ► be five and a quarter but I mean nobody [TS]

00:36:29 ◼   ► does that with you know you could do [TS]

00:36:30 ◼   ► that with iPod you could say well the [TS]

00:36:32 ◼   ► current nano stinks because doesn't have [TS]

00:36:34 ◼   ► physical buttons I don't like a [TS]

00:36:34 ◼   ► touchscreen so I have no other options [TS]

00:36:36 ◼   ► that's right you don't have your options [TS]

00:36:37 ◼   ► right don't shop like that it helps it [TS]

00:36:40 ◼   ► there you know an order of magnitude [TS]

00:36:41 ◼   ► less expensive than a PC but people [TS]

00:36:43 ◼   ► literally used to you know shop for mac [TS]

00:36:45 ◼   ► fund find that they couldn't get exactly [TS]

00:36:47 ◼   ► the specs that they wanted and decide [TS]

00:36:49 ◼   ► that well you know I have no other [TS]

00:36:50 ◼   ► options I'm going to go for a PC because [TS]

00:36:52 ◼   ► I have a whole world of choices but that [TS]

00:36:53 ◼   ► doesn't happen in the in the modern era [TS]

00:36:55 ◼   ► when specs don't count that much so you [TS]

00:36:58 ◼   ► know this almost harkens back to the the [TS]

00:37:00 ◼   ► major shift that Apple has made recently [TS]

00:37:03 ◼   ► and I say recently meaning last few [TS]

00:37:05 ◼   ► years you know calling it the year of [TS]

00:37:08 ◼   ► the laptop the year of the portable [TS]

00:37:09 ◼   ► computer they have so de-emphasized Mac [TS]

00:37:13 ◼   ► Pro's that it it it's not like they [TS]

00:37:17 ◼   ► don't admit to making them anymore but [TS]

00:37:19 ◼   ► these things are way in the background [TS]

00:37:21 ◼   ► you know these things are way way off to [TS]

00:37:23 ◼   ► the side as well you know the special [TS]

00:37:25 ◼   ► people who want those we we keep them [TS]

00:37:28 ◼   ► over here and when those people come to [TS]

00:37:29 ◼   ► town we'd say of course you can have one [TS]

00:37:31 ◼   ► of these things but they're not out [TS]

00:37:33 ◼   ► there selling them and marketing them [TS]

00:37:34 ◼   ► it's all you know laptops and IMAX now I [TS]

00:37:38 ◼   ► mean that's really where the their [TS]

00:37:41 ◼   ► emphasis is and it should be I mean [TS]

00:37:42 ◼   ► those are the machines that are that are [TS]

00:37:45 ◼   ► the best and and that they have the best [TS]

00:37:47 ◼   ► luck and success with but it's like [TS]

00:37:50 ◼   ► that's example the customers leading [TS]

00:37:52 ◼   ► Apple tonight right I think you're right [TS]

00:37:54 ◼   ► at a certain point this is kind of like [TS]

00:37:56 ◼   ► audio at a certain point the technology [TS]

00:37:59 ◼   ► advances to where it's covering the [TS]

00:38:02 ◼   ► average person's need it [TS]

00:38:05 ◼   ► technologically speaking so in audios [TS]

00:38:07 ◼   ► cases like when does audio get good [TS]

00:38:08 ◼   ► enough that the average person thinks [TS]

00:38:09 ◼   ► it's good enough and unfortunately for [TS]

00:38:11 ◼   ► audiophiles [TS]

00:38:12 ◼   ► and people like me that happened without [TS]

00:38:14 ◼   ► you know 256 kilobits compressed mp3s [TS]

00:38:18 ◼   ► for most people it's good enough right [TS]

00:38:20 ◼   ► visual fidelity I think we're still [TS]

00:38:22 ◼   ► getting there especially since visual is [TS]

00:38:24 ◼   ► you know 2d and everything instead of [TS]

00:38:26 ◼   ► real 3d like we see in real life so a [TS]

00:38:28 ◼   ► visual fidelity may take much longer the [TS]

00:38:30 ◼   ► current video is not quite good enough [TS]

00:38:32 ◼   ► to most people say that well this is [TS]

00:38:35 ◼   ► this is close enough to the limits of [TS]

00:38:37 ◼   ► human visual perception that I think I'm [TS]

00:38:39 ◼   ► fine with that people still see you know [TS]

00:38:40 ◼   ► difference between HD and SD people see [TS]

00:38:42 ◼   ► the difference between 3d and regular [TS]

00:38:44 ◼   ► even though the 3d is crappy and [TS]

00:38:45 ◼   ► ridiculous they see a difference with [TS]

00:38:47 ◼   ► audio we've reached the point of [TS]

00:38:48 ◼   ► diminishing returns now the customer is [TS]

00:38:50 ◼   ► also recognized in the PC space that at [TS]

00:38:53 ◼   ► a certain point this little laptop does [TS]

00:38:56 ◼   ► everything I needed to do I don't need a [TS]

00:38:57 ◼   ► machine the size of a refrigerator that [TS]

00:38:59 ◼   ► makes horrible noise because thousands [TS]

00:39:00 ◼   ► of dollars and it took a while people to [TS]

00:39:02 ◼   ► get out of the habit of buying those [TS]

00:39:03 ◼   ► things eventually people said you know [TS]

00:39:04 ◼   ► once you get your first laptop you go [TS]

00:39:07 ◼   ► you know what for what I do with the [TS]

00:39:08 ◼   ► computer this laptop does everything I [TS]

00:39:10 ◼   ► need and look how much smaller it is I [TS]

00:39:11 ◼   ► can carry it around and you're just [TS]

00:39:12 ◼   ► never going to buy desktop again after [TS]

00:39:13 ◼   ► that so computing has reached the [TS]

00:39:15 ◼   ► computing networking has reached the [TS]

00:39:17 ◼   ► point where you can fill most people's [TS]

00:39:18 ◼   ► needs with a much smaller simpler [TS]

00:39:20 ◼   ► machine I think it'll keep going in that [TS]

00:39:21 ◼   ► direction maybe all of us have you know [TS]

00:39:23 ◼   ► SuperDuper iPads with larger screens [TS]

00:39:25 ◼   ► that are on whatever is derived from Mac [TS]

00:39:27 ◼   ► OS 10 in the future but once customers [TS]

00:39:30 ◼   ► started doing that and the sales started [TS]

00:39:32 ◼   ► shifting Apple loved it like great we [TS]

00:39:33 ◼   ► hate how selling these gigantic things [TS]

00:39:35 ◼   ► love to sell you more of these small [TS]

00:39:37 ◼   ► devices especially since we've become [TS]

00:39:38 ◼   ► such such an expert company building [TS]

00:39:40 ◼   ► these things with the iPod you know we [TS]

00:39:41 ◼   ► want everything to be completely spec [TS]

00:39:44 ◼   ► lists sealed units that you don't have [TS]

00:39:46 ◼   ► to worry about the internals of that we [TS]

00:39:48 ◼   ► make huge margins out and then we sell [TS]

00:39:50 ◼   ► you so that was a that transition is [TS]

00:39:53 ◼   ► ongoing and so getting back the article [TS]

00:39:56 ◼   ► I ended the article with the my call to [TS]

00:39:58 ◼   ► say you know Apple needs to get on more [TS]

00:39:59 ◼   ► carriers because the one thing the final [TS]

00:40:02 ◼   ► thing is different between the sort of [TS]

00:40:05 ◼   ► iOS Wars and the desktop PC Wars was the [TS]

00:40:09 ◼   ► distribution was not really an issue in [TS]

00:40:11 ◼   ► the old in the old days with Mac PC if [TS]

00:40:14 ◼   ► you wanted to Mac you could get it [TS]

00:40:15 ◼   ► almost anywhere there are resellers on [TS]

00:40:17 ◼   ► every corner you could buy Macs and [TS]

00:40:18 ◼   ► Sears you can buy them a copy USA you [TS]

00:40:20 ◼   ► know you could the distribution wasn't a [TS]

00:40:23 ◼   ► problem retail was everywhere retail [TS]

00:40:24 ◼   ► margins were similar everywhere everyone [TS]

00:40:27 ◼   ► could get to the customers but with you [TS]

00:40:29 ◼   ► know the cell phone market that is not [TS]

00:40:32 ◼   ► the case that the carrier's control [TS]

00:40:34 ◼   ► whether you can get the customers [TS]

00:40:35 ◼   ► because there's no coverage in an area [TS]

00:40:37 ◼   ► where somebody lives or bad coverage you [TS]

00:40:38 ◼   ► just can't sell to them period and you [TS]

00:40:40 ◼   ► have to get on some carrier you can't [TS]

00:40:41 ◼   ► sell a cell phone at all Apple does not [TS]

00:40:43 ◼   ► have a cell network so they are the [TS]

00:40:45 ◼   ► gatekeepers and it seemed like at the [TS]

00:40:47 ◼   ► time I wrote this that Android was [TS]

00:40:49 ◼   ► coming up big because people just wander [TS]

00:40:52 ◼   ► into what they considered the cell phone [TS]

00:40:53 ◼   ► store which is like a kiosk at a mall or [TS]

00:40:55 ◼   ► wherever they bought their last cell [TS]

00:40:56 ◼   ► phone or you know whatever they consider [TS]

00:40:58 ◼   ► the cell phone store and they turn in [TS]

00:41:00 ◼   ► their old phone and they say oh I want [TS]

00:41:01 ◼   ► to get a new one what have you got they [TS]

00:41:02 ◼   ► look around and they pick the best phone [TS]

00:41:04 ◼   ► to see in the store and if Apple stone [TS]

00:41:05 ◼   ► is not in that store they're not going [TS]

00:41:07 ◼   ► to get it if it's a Verizon store apple [TS]

00:41:09 ◼   ► stone is not in it and so they were [TS]

00:41:10 ◼   ► losing you know a huge number of [TS]

00:41:12 ◼   ► customers simply because they weren't [TS]

00:41:13 ◼   ► even in the game you know Apple does [TS]

00:41:15 ◼   ► have its retail store which is a big [TS]

00:41:16 ◼   ► advantage but people don't go to the [TS]

00:41:17 ◼   ► Apple store to buy phones not people who [TS]

00:41:19 ◼   ► are not specifically interested in the [TS]

00:41:21 ◼   ► iPhone you know once they're [TS]

00:41:22 ◼   ► specifically interested in the iPhone [TS]

00:41:24 ◼   ► you've got them already anyway but the [TS]

00:41:25 ◼   ► majority people are just going into the [TS]

00:41:26 ◼   ► phone store turning in their old phone [TS]

00:41:28 ◼   ► for the best new phone and Apple needed [TS]

00:41:30 ◼   ► to get in front of those people and you [TS]

00:41:33 ◼   ► know now they are on Verizon and we saw [TS]

00:41:35 ◼   ► the sales numbers uh yeah I mean they [TS]

00:41:37 ◼   ► are the sales these sales statistics not [TS]

00:41:39 ◼   ► numbers they just said how big they are [TS]

00:41:42 ◼   ► they didn't say quantity right and they [TS]

00:41:44 ◼   ► said that that it was the biggest I've [TS]

00:41:46 ◼   ► the biggest iPhone so the biggest phones [TS]

00:41:49 ◼   ► mail that they sold faster than inactive [TS]

00:41:53 ◼   ► ever they ever offered in and so I don't [TS]

00:41:56 ◼   ► know what those numbers are they sold [TS]

00:41:57 ◼   ► down in I think twelve hours yeah I was [TS]

00:42:01 ◼   ► twelve I was like - it's like two hours [TS]

00:42:03 ◼   ► or something from the time for my 3:00 [TS]

00:42:05 ◼   ► a.m. to 5:00 it really yeah something I [TS]

00:42:08 ◼   ► read this morning said from 3:00 a.m. to [TS]

00:42:09 ◼   ► 5:00 a.m. in that two hour window [TS]

00:42:10 ◼   ► Verizon sold out all of its pre-orders [TS]

00:42:13 ◼   ► for the iPhone that's even that's even [TS]

00:42:15 ◼   ► faster than I had heard wow this and the [TS]

00:42:17 ◼   ► thing is that's interesting from like a [TS]

00:42:19 ◼   ► sensational point of view but I that's [TS]

00:42:21 ◼   ► not what I was talking about I'm talking [TS]

00:42:22 ◼   ► about after the people who don't even [TS]

00:42:25 ◼   ► know that you know these people are [TS]

00:42:26 ◼   ► going to buy their iPhones and get them [TS]

00:42:28 ◼   ► early just like you did but a few weeks [TS]

00:42:30 ◼   ► from now when the ads that are running [TS]

00:42:32 ◼   ► in television finally start to penetrate [TS]

00:42:33 ◼   ► the mainstream and someone goes to [TS]

00:42:34 ◼   ► replace their phone you go hey you know [TS]

00:42:36 ◼   ► I'm going to get a new cell phone they [TS]

00:42:37 ◼   ► go to the cell phone store and they go [TS]

00:42:38 ◼   ► there and it's a horizon store and they [TS]

00:42:40 ◼   ► see that there's an iPhone they're like [TS]

00:42:41 ◼   ► I can get an iPhone on my verizon [TS]

00:42:43 ◼   ► contract and the salesperson says you [TS]

00:42:45 ◼   ► certainly can that's that's where the [TS]

00:42:47 ◼   ► big market is it's not these guys who [TS]

00:42:49 ◼   ► were dying to get a Verizon iPhone but [TS]

00:42:51 ◼   ► those are all you know Mac iPhone nerds [TS]

00:42:53 ◼   ► already you've already got people maybe [TS]

00:42:55 ◼   ► they were like you and suffering under [TS]

00:42:56 ◼   ► the yoke of bet ATT coverage and can now [TS]

00:42:59 ◼   ► finally go back to the herd but that's [TS]

00:43:00 ◼   ► not the mass market the mass market of [TS]

00:43:01 ◼   ► the people we're just going to wander [TS]

00:43:03 ◼   ► the store see an iPhone and it's going [TS]

00:43:04 ◼   ► to win because it's better let me let me [TS]

00:43:06 ◼   ► read this to you it says it says that at [TS]

00:43:12 ◼   ► 8:10 p.m. [TS]

00:43:13 ◼   ► Verizon ceased online orders the iPhone [TS]

00:43:15 ◼   ► to existing customers and the most [TS]

00:43:17 ◼   ► successful first day sales of the [TS]

00:43:19 ◼   ► history in the history of the company [TS]

00:43:21 ◼   ► this is an exciting day sedan me DS [TS]

00:43:24 ◼   ► president chief executive officer for [TS]

00:43:26 ◼   ► them in in just our first two hours we'd [TS]

00:43:29 ◼   ► already sold more phones than any [TS]

00:43:31 ◼   ► first-day launch in our history and when [TS]

00:43:33 ◼   ► you consider these initial orders were [TS]

00:43:34 ◼   ► placed between the hours of 3:00 a.m. [TS]

00:43:36 ◼   ► and 5:00 a.m. it is an incredible [TS]

00:43:38 ◼   ► success story it is gratifying to know [TS]

00:43:40 ◼   ► that our customers responded so [TS]

00:43:42 ◼   ► enthusiastically to this exclusive offer [TS]

00:43:45 ◼   ► designed to reward them for their [TS]

00:43:47 ◼   ► loyalty that's pent-up demand and that's [TS]

00:43:50 ◼   ► not an explosive bubble and also had [TS]

00:43:52 ◼   ► probably has to do with a lot about [TS]

00:43:53 ◼   ► supply constraint because iPhone 4 has [TS]

00:43:54 ◼   ► been supply constrained for seven months [TS]

00:43:56 ◼   ► and there's no reason to believe that [TS]

00:43:57 ◼   ► the CDMA iPhone 4 is not also going to [TS]

00:43:59 ◼   ► be supply constraint for a long time [TS]

00:44:01 ◼   ► yeah I'm sure Apple wishes [TS]

00:44:02 ◼   ► wasn't the case but it is they can't [TS]

00:44:04 ◼   ► make them fast enough so let me ask you [TS]

00:44:06 ◼   ► this if if I wanted to buy an iPhone 4 [TS]

00:44:09 ◼   ► on 18 t today do you think I would be [TS]

00:44:13 ◼   ► successful I could go to an Apple store [TS]

00:44:15 ◼   ► and buy one let's just say I have no [TS]

00:44:17 ◼   ► cell phone no plans nothing to worry [TS]

00:44:19 ◼   ► about I just want to go buy an iPhone [TS]

00:44:20 ◼   ► today you have to think that by now [TS]

00:44:23 ◼   ► finally the gsm iphone 4 should not be [TS]

00:44:26 ◼   ► supply constraint simply because of the [TS]

00:44:28 ◼   ► rise an iphone thing is siphoning off [TS]

00:44:29 ◼   ► customers and they've had 7 months to [TS]

00:44:32 ◼   ► ramp up on on the gsm iphone 4 you never [TS]

00:44:35 ◼   ► know I guess because like remember the [TS]

00:44:37 ◼   ► we that we was supply constrained for [TS]

00:44:38 ◼   ► like a year and a half or something [TS]

00:44:39 ◼   ► ridiculous like that and it's not like [TS]

00:44:41 ◼   ► these companies don't know how to [TS]

00:44:42 ◼   ► manufacture lots of items it's just at a [TS]

00:44:43 ◼   ► certain point you you know it's like one [TS]

00:44:45 ◼   ► diode or one thing that you can't get in [TS]

00:44:47 ◼   ► enough quantity and that holds up your [TS]

00:44:48 ◼   ► entire line when you're when you're [TS]

00:44:50 ◼   ► selling things in these kind of [TS]

00:44:51 ◼   ► quantities it's very difficult to make [TS]

00:44:53 ◼   ► them as fast as people want to buy them [TS]

00:44:54 ◼   ► ah but I have to think that the 18 T [TS]

00:44:57 ◼   ► iPhone is not going next time there's an [TS]

00:44:59 ◼   ► earnings conference call and they talk [TS]

00:45:01 ◼   ► to them and they say is is the iPhone 4 [TS]

00:45:03 ◼   ► still comply supply constrained on 18 T [TS]

00:45:06 ◼   ► they have to say no I can't imagine it's [TS]

00:45:08 ◼   ► going to be if it is supply constrain [TS]

00:45:09 ◼   ► then Apple's stock is going to go up [TS]

00:45:10 ◼   ► another 50 bucks because that means [TS]

00:45:12 ◼   ► people are just buying iPhones like [TS]

00:45:14 ◼   ► crazy yeah I think the CMA iPhone is [TS]

00:45:17 ◼   ► going to be supply constrained for a [TS]

00:45:18 ◼   ► long time just because it's a brand new [TS]

00:45:19 ◼   ► product even though it looks the same on [TS]

00:45:20 ◼   ► the outside they're all new internals [TS]

00:45:22 ◼   ► and there's this big bubble of demand [TS]

00:45:25 ◼   ► and this is national advertising [TS]

00:45:26 ◼   ► campaign so expect that to be tough to [TS]

00:45:28 ◼   ► get for a while and and it's going to [TS]

00:45:30 ◼   ► limit their sales it's going to limit [TS]

00:45:32 ◼   ► how many applicants sell up which is [TS]

00:45:34 ◼   ► kind of a shame from a learning [TS]

00:45:35 ◼   ► standpoint but they'll get over it [TS]

00:45:37 ◼   ► eventually if anything you know the [TS]

00:45:39 ◼   ► light at the end of tunnel is that the [TS]

00:45:41 ◼   ► iPhone 4 could be supply constrained for [TS]

00:45:43 ◼   ► its entire life and then the iPhone 5 [TS]

00:45:44 ◼   ► comes out this summer and finally you [TS]

00:45:46 ◼   ► can get some iPhone 4s like they're 99 [TS]

00:45:48 ◼   ► bucks at Walmart right exactly [TS]

00:45:50 ◼   ► it'll be a little bit perverse so that [TS]

00:45:54 ◼   ► was that was the article about you know [TS]

00:45:57 ◼   ► what I think I always needs to do to [TS]

00:45:59 ◼   ► achieve iPod like success and the the [TS]

00:46:02 ◼   ► two main thrusts are get on more [TS]

00:46:04 ◼   ► carriers alright check box you know that [TS]

00:46:06 ◼   ► would basically get on more calories [TS]

00:46:07 ◼   ► meant to get on Verizon in the u.s. [TS]

00:46:09 ◼   ► because almost every other country had [TS]

00:46:10 ◼   ► multiple carries already [TS]

00:46:11 ◼   ► u.s. is a huge market it was clear that [TS]

00:46:13 ◼   ► they were number [TS]

00:46:14 ◼   ► and I was trying to explain why it's so [TS]

00:46:17 ◼   ► important for them to get on Verizon [TS]

00:46:19 ◼   ► ASAP before Android comes and eats the [TS]

00:46:21 ◼   ► rest of their lunch and the other thing [TS]

00:46:23 ◼   ► was to try to express that I think it is [TS]

00:46:26 ◼   ► possible for a single vendor with a [TS]

00:46:28 ◼   ► limited product line to come to dominate [TS]

00:46:30 ◼   ► a market because Apple did it with the [TS]

00:46:33 ◼   ► iPod and there's no reason they can't do [TS]

00:46:34 ◼   ► the same thing with the iPhone now that [TS]

00:46:35 ◼   ► would mean they would have to diversify [TS]

00:46:36 ◼   ► their hardware just like they did with [TS]

00:46:38 ◼   ► the iPod I don't remember how long they [TS]

00:46:40 ◼   ► had just one iPod but it was a pretty [TS]

00:46:41 ◼   ► long period of time I mean for a long [TS]

00:46:42 ◼   ► time I was Mac only and then there was [TS]

00:46:44 ◼   ► on Windows and then finally they [TS]

00:46:45 ◼   ► introduced the mini and that kind of led [TS]

00:46:47 ◼   ► to an explosion even though the mini was [TS]

00:46:49 ◼   ► like less value for your money because [TS]

00:46:50 ◼   ► occasion five times less storage for 50 [TS]

00:46:53 ◼   ► bucks less money or whatever it was and [TS]

00:46:54 ◼   ► people you know didn't think that was [TS]

00:46:56 ◼   ► great but I think Apple will eventually [TS]

00:46:59 ◼   ► need to diversify its hardware line they [TS]

00:47:01 ◼   ► kind of have two iPhones now because [TS]

00:47:02 ◼   ► they would take the previous model and [TS]

00:47:04 ◼   ► make that the $99 thing so you kind of [TS]

00:47:06 ◼   ► have the good iPhone that everyone wants [TS]

00:47:08 ◼   ► and then the cruddy one then the kardi [TS]

00:47:10 ◼   ► one is just last year's model mm-hmm I [TS]

00:47:12 ◼   ► think they would benefit from [TS]

00:47:14 ◼   ► diversifying even further going to to [TS]

00:47:16 ◼   ► current model phones and then like you [TS]

00:47:19 ◼   ► know one previous model phone or [TS]

00:47:21 ◼   ► something and I'm not sure now is the [TS]

00:47:23 ◼   ► time to do that I'm certainly not saying [TS]

00:47:24 ◼   ► that they have to make a phone with a [TS]

00:47:25 ◼   ► physical keyboard or go crazy like that [TS]

00:47:27 ◼   ► but they could do like an iPhone nano or [TS]

00:47:29 ◼   ► a decon sented iPhone that you know [TS]

00:47:32 ◼   ► strip out some of the more expensive [TS]

00:47:33 ◼   ► stuff instead of having a really nice 5 [TS]

00:47:36 ◼   ► megapixel camera put a credit camera in [TS]

00:47:37 ◼   ► there and make the phone free with the [TS]

00:47:38 ◼   ► contract or something you know I don't [TS]

00:47:41 ◼   ► know if they're at that point yet but [TS]

00:47:42 ◼   ► downward price pressure I think will [TS]

00:47:44 ◼   ► eventually maybe a year or two from now [TS]

00:47:47 ◼   ► so you wait a minute or two you two [TS]

00:47:48 ◼   ► years from now you'll walk into the [TS]

00:47:51 ◼   ► character of your choice and it will be [TS]

00:47:54 ◼   ► a penny phone I think they have to feel [TS]

00:47:57 ◼   ► the model like that eventually we're in [TS]

00:47:59 ◼   ► the early stages of smartphones [TS]

00:48:00 ◼   ► kind of like the early stages of the PC [TS]

00:48:02 ◼   ► market where everything was fancy do you [TS]

00:48:04 ◼   ► remember in the early years of the Mac [TS]

00:48:06 ◼   ► every Mac that Apple introduced was [TS]

00:48:08 ◼   ► better than all of its previous Macs in [TS]

00:48:10 ◼   ► every possible way [TS]

00:48:11 ◼   ► yeah like the Mac plus there's nothing [TS]

00:48:13 ◼   ► worse about the Mac plus in the Mac 128 [TS]

00:48:15 ◼   ► right or the Mac 512 nothing worse about [TS]

00:48:17 ◼   ► that than the 128 and the plus the SC [TS]

00:48:19 ◼   ► was better than the plus the 128 that [TS]

00:48:21 ◼   ► you know the 512 in every possible way [TS]

00:48:23 ◼   ► that it could be better no spec was not [TS]

00:48:25 ◼   ► better [TS]

00:48:26 ◼   ► right that was what it was like in the [TS]

00:48:27 ◼   ► beginning of a market you just do one [TS]

00:48:29 ◼   ► upmanship and better and better [TS]

00:48:30 ◼   ► eventually Apple had to diversify the [TS]

00:48:32 ◼   ► line editor introduced a computer that [TS]

00:48:34 ◼   ► was not as good as one of its [TS]

00:48:37 ◼   ► pre-existing computers hmm and you know [TS]

00:48:39 ◼   ► once you start down that path nail it's [TS]

00:48:40 ◼   ► just the status quo obviously the [TS]

00:48:42 ◼   ► MacBook is not as good as a previous [TS]

00:48:43 ◼   ► model Mac what produce do it all the [TS]

00:48:45 ◼   ► time [TS]

00:48:45 ◼   ► smartphones will reach that point as [TS]

00:48:47 ◼   ► well smartphones will get to the point [TS]

00:48:48 ◼   ► where it will run apps if I run iOS and [TS]

00:48:51 ◼   ► everything but it's not as good as the [TS]

00:48:53 ◼   ► previous top-of-the-line iPhone 7 or [TS]

00:48:55 ◼   ► whatever and I think that's key to ever [TS]

00:48:58 ◼   ► achieving market dominance like the iPod [TS]

00:49:01 ◼   ► did because the iPod yeah but show the [TS]

00:49:03 ◼   ► one vendor could do it we need more than [TS]

00:49:05 ◼   ► one model if Apple had stuck with the [TS]

00:49:06 ◼   ► iPod Classic they wouldn't have been [TS]

00:49:08 ◼   ► able to dominate the market the way they [TS]

00:49:10 ◼   ► do you need you need to feel some sort [TS]

00:49:12 ◼   ► of diversified team so that people feel [TS]

00:49:14 ◼   ► like oh I've got enough choice just like [TS]

00:49:17 ◼   ► car companies if you're a Ford family [TS]

00:49:18 ◼   ► for life Ford makes enough cars that [TS]

00:49:20 ◼   ► they can sell you a truck a minivan a [TS]

00:49:21 ◼   ► sedan a sporty car they've got a [TS]

00:49:24 ◼   ► diversified line they don't have every [TS]

00:49:25 ◼   ► car in the entire world but they have [TS]

00:49:27 ◼   ► something to fill every kind of need I [TS]

00:49:29 ◼   ► think Apple will need to do that [TS]

00:49:31 ◼   ► eventually um but the underlying thing [TS]

00:49:34 ◼   ► the reason this topic came up or the [TS]

00:49:37 ◼   ► connection to this topic to your recent [TS]

00:49:39 ◼   ► shows is that on a talk show this week [TS]

00:49:41 ◼   ► you're talking about a Gruber's [TS]

00:49:42 ◼   ► obsession with market share yeah it's [TS]

00:49:44 ◼   ► all he's always writing I'm sick I'm [TS]

00:49:46 ◼   ► sick and tired of it really hey [TS]

00:49:47 ◼   ► I mentioned Gruber and market share at [TS]

00:49:49 ◼   ► the end of this article as well [TS]

00:49:51 ◼   ► I mentioned that he's one of the phrases [TS]

00:49:54 ◼   ► that I quoted remember I think was you [TS]

00:49:55 ◼   ► can't cash checks with market share and [TS]

00:49:57 ◼   ► the big difference in profit share and [TS]

00:49:58 ◼   ► market share and you mentioned on the [TS]

00:50:00 ◼   ► show that the thing where he's talked [TS]

00:50:01 ◼   ► about Marcus is just a convenient way to [TS]

00:50:03 ◼   ► keep score yeah [TS]

00:50:05 ◼   ► who's winning listen yeah and it's sort [TS]

00:50:08 ◼   ► of an underlying that the the line item [TS]

00:50:13 ◼   ► I have for this is psychoanalyzing group [TS]

00:50:14 ◼   ► is obsession with market share and it [TS]

00:50:17 ◼   ► really applies to me as well be cycle [TS]

00:50:18 ◼   ► analyzing my own obsession with market [TS]

00:50:20 ◼   ► share and just everybody's of my [TS]

00:50:22 ◼   ► generation and I'm going to try to wrap [TS]

00:50:25 ◼   ► this up quickly because we're almost [TS]

00:50:25 ◼   ► over time but I'm going to do an [TS]

00:50:28 ◼   ► immediate godwyn of this you know [TS]

00:50:30 ◼   ► Godwin's law what is Godwin's law [TS]

00:50:32 ◼   ► Cobbins law is named after some guy [TS]

00:50:34 ◼   ► whose last name I believe is Godwin is [TS]

00:50:36 ◼   ► that in any debate online if it goes on [TS]

00:50:38 ◼   ► long enough someone will make some [TS]

00:50:39 ◼   ► not zero Hitler and Hitler reference [TS]

00:50:41 ◼   ► it's just it's inevitable and that the I [TS]

00:50:44 ◼   ► think is a corollary to order is that [TS]

00:50:46 ◼   ► once someone does that the discussion is [TS]

00:50:47 ◼   ► over a rational discourse can no longer [TS]

00:50:49 ◼   ► happen from that point it actually reads [TS]

00:50:51 ◼   ► as an online discussion grows longer the [TS]

00:50:52 ◼   ► probability of a comparison involving [TS]

00:50:54 ◼   ► Nazis or Hitler approaches one yeah [TS]

00:50:58 ◼   ► that's the Wikipedia page right and I [TS]

00:51:00 ◼   ► think then the main thing and most [TS]

00:51:02 ◼   ► people think of when they say that now [TS]

00:51:03 ◼   ► is that that means it's the end of the [TS]

00:51:04 ◼   ► discussion that means you immediate loss [TS]

00:51:06 ◼   ► to discuss anything rational again is [TS]

00:51:08 ◼   ► hyperbole yeah whoever the other way [TS]

00:51:10 ◼   ► I've heard it said is whoever mentions [TS]

00:51:12 ◼   ► the Nazis loses exactly so I'm going I'm [TS]

00:51:16 ◼   ► going to immediately God God when the [TS]

00:51:18 ◼   ► psychoanalyzing thing but then I'm gonna [TS]

00:51:19 ◼   ► try to pull it back so yes I am here hey [TS]

00:51:21 ◼   ► so I'm going to say that your group is [TS]

00:51:24 ◼   ► obsession with market chair and mine [TS]

00:51:25 ◼   ► obsession with market share is very [TS]

00:51:27 ◼   ► similar to something from my childhood [TS]

00:51:30 ◼   ► done after you talked oh is Marco [TS]

00:51:32 ◼   ► Marco's wife or they grew up in Long [TS]

00:51:33 ◼   ► Island I don't know if you know but I [TS]

00:51:34 ◼   ► grew up in Long Island and you said you [TS]

00:51:36 ◼   ► hadn't heard a Long Island accent in a [TS]

00:51:37 ◼   ► long time you're kind of hearing one for [TS]

00:51:39 ◼   ► me I don't know it's not very strong I [TS]

00:51:41 ◼   ► mean I knew I I just knew years as sort [TS]

00:51:43 ◼   ► of northeastern and I didn't I don't [TS]

00:51:45 ◼   ► think I'll of me I don't have the Jersey [TS]

00:51:48 ◼   ► Shore Long Island accent most of the [TS]

00:51:50 ◼   ► people in Jersey Shore actually from [TS]

00:51:51 ◼   ► Long Island but there's a little [TS]

00:51:53 ◼   ► accident there but any but growing up an [TS]

00:51:54 ◼   ► eye on a lot or perhaps most of my [TS]

00:51:57 ◼   ► friends were Jewish and I would go over [TS]

00:52:00 ◼   ► their houses and you know talk to their [TS]

00:52:01 ◼   ► parents and grandparents and many of [TS]

00:52:03 ◼   ► them I don't know how many maybe all of [TS]

00:52:05 ◼   ► them any of them had grandparents living [TS]

00:52:07 ◼   ► with them the big thing with the [TS]

00:52:08 ◼   ► grandparents of my Jewish friends was [TS]

00:52:10 ◼   ► that they wouldn't ride in German cars [TS]

00:52:11 ◼   ► Oh my grandparents were so upset at me [TS]

00:52:14 ◼   ► that we had a Volkswagen oh my god they [TS]

00:52:16 ◼   ► literally almost spit on the ground [TS]

00:52:18 ◼   ► right it's just it's just an old [TS]

00:52:20 ◼   ► something it's not like I won't buy and [TS]

00:52:23 ◼   ► with them since I was on Long Island and [TS]

00:52:24 ◼   ► my friends were Jewish a lot of them are [TS]

00:52:26 ◼   ► well-to-do it was about like Mercedes [TS]

00:52:27 ◼   ► right you know not only when they not [TS]

00:52:30 ◼   ► buy her Mercedes or they wouldn't ride [TS]

00:52:32 ◼   ► in one so if you had one you came to [TS]

00:52:34 ◼   ► pick them up the grandparents were like [TS]

00:52:35 ◼   ► I will not ride in that car right and [TS]

00:52:37 ◼   ► these people you know their families had [TS]

00:52:40 ◼   ► money they were they living the American [TS]

00:52:41 ◼   ► dream they were successful right they [TS]

00:52:43 ◼   ► could buy nice expensive cars but and [TS]

00:52:46 ◼   ► most of the nice expensive cars for [TS]

00:52:48 ◼   ► German but they would refuse to buy them [TS]

00:52:49 ◼   ► my grandparents exactly the same way [TS]

00:52:51 ◼   ► and the thing is [TS]

00:52:53 ◼   ► actually speaking you said look the [TS]

00:52:55 ◼   ► people who designed and built these cars [TS]

00:52:57 ◼   ► probably weren't born until r2 is over [TS]

00:53:00 ◼   ► right [TS]

00:53:01 ◼   ► these they're these are not the Nazi [TS]

00:53:03 ◼   ► Germany's are your our friend now the [TS]

00:53:04 ◼   ► Nazis are gone these cars are not made [TS]

00:53:06 ◼   ► by Nazis you are not benefiting Nazis or [TS]

00:53:08 ◼   ► anything like that by buying let alone [TS]

00:53:10 ◼   ► riding in these cars this doesn't seem [TS]

00:53:12 ◼   ► like a rational choice and they're [TS]

00:53:13 ◼   ► they're essentially sacrificing their [TS]

00:53:16 ◼   ► comfort and you know their ability to [TS]

00:53:18 ◼   ► have a nice car based on this you know [TS]

00:53:21 ◼   ► attitude they have towards this ah my [TS]

00:53:24 ◼   ► something I tweeted about recently is [TS]

00:53:25 ◼   ► why I was in front of my mind this is [TS]

00:53:27 ◼   ► very similar to my decision not to have [TS]

00:53:29 ◼   ► an Xbox Xbox is a game console made by [TS]

00:53:32 ◼   ► Microsoft right well think it's better [TS]

00:53:34 ◼   ► than the PlayStation in many possible [TS]

00:53:35 ◼   ► ways and I agree that it actually is far [TS]

00:53:39 ◼   ► for the same reason my Jewish friends [TS]

00:53:40 ◼   ► grandparents wouldn't write a German car [TS]

00:53:41 ◼   ► I won't have an Xbox on my ass right and [TS]

00:53:44 ◼   ► this all right the the analogy here is [TS]