1: Dream Crusher


00:00:00   this is episode number one of [TS]

00:00:01   hypercritical the show is hosted by John [TS]

00:00:04   siracusa and Dan Benjamin that's me this [TS]

00:00:07   episode is sponsored by source bits [TS]

00:00:09   providing software design and [TS]

00:00:11   development services for iOS Android Mac [TS]

00:00:13   in the web source bids is at the [TS]

00:00:15   bleeding edge of emergent technologies [TS]

00:00:17   and their deep experience and successful [TS]

00:00:19   track record will make sure that your [TS]

00:00:20   idea is transformed into an awesome [TS]

00:00:22   visually stunning app in no time [TS]

00:00:24   check them out at source bits comm and [TS]

00:00:26   by campaign monitor email marketing [TS]

00:00:29   software for designers in their clients [TS]

00:00:31   you can design great-looking emails [TS]

00:00:32   using your own tools track your email [TS]

00:00:35   related conversions and sales and manage [TS]

00:00:37   your subscribers with ease they've got [TS]

00:00:39   an API monthly pricing and now [TS]

00:00:41   autoresponders sign up today at campaign [TS]

00:00:44   monitor calm this is the first episode [TS]

00:00:47   of hyper critical right you're John [TS]

00:00:49   siracusa people know your writing from [TS]

00:00:52   ARS technica and maybe some other places [TS]

00:00:55   too out Dan Benjamin we're going to [TS]

00:00:57   we're going to start talking about [TS]

00:01:00   things technology maybe Apple a little [TS]

00:01:03   bit things that we love and hate the [TS]

00:01:07   you're gonna you're going to be more of [TS]

00:01:08   the hater I'll be more of the lover I [TS]

00:01:11   guess you hate plenty of things too we [TS]

00:01:13   will find that out I think through the [TS]

00:01:15   show yes but this is a new show I [TS]

00:01:18   interviewed you on the pipeline and ever [TS]

00:01:19   since then I said you we need to do a [TS]

00:01:21   show and you kept saying I can't I can't [TS]

00:01:23   do it I can't do a show I work and I [TS]

00:01:26   said what this isn't work and you said [TS]

00:01:27   well I have a full-time job I have to I [TS]

00:01:29   have to go into an office I'm a you know [TS]

00:01:32   I wear a suit and tie every morning and [TS]

00:01:34   not quite punchy in but no I got a 9 to [TS]

00:01:39   5 but you made it work you you you end [TS]

00:01:42   up 9 to 5 - more or less [TS]

00:01:43   you know you went to your boss and you [TS]

00:01:45   said that listen we got to make this [TS]

00:01:46   happen this is more important than than [TS]

00:01:49   anything this is the most important [TS]

00:01:50   thing I've got going as the show and he [TS]

00:01:52   said I said ok so they're making an [TS]

00:01:56   exception and once in a while [TS]

00:01:57   periodically we need to be fair and set [TS]

00:01:59   expectations Jon that periodically we [TS]

00:02:03   may not be able to do a show because of [TS]

00:02:05   something urgent that happens with with [TS]

00:02:06   you and your job that's true work has to [TS]

00:02:09   take precedence but today we are doing a [TS]

00:02:11   show and what are we talking about you [TS]

00:02:12   came up with this long [TS]

00:02:13   of topics and told me to pick one I [TS]

00:02:15   picked one you just pick one randomly [TS]

00:02:17   I'm wondering about that I know I picked [TS]

00:02:19   on because I thought it would be kind of [TS]

00:02:21   interesting but because I don't want to [TS]

00:02:23   talk about Verizon anymore [TS]

00:02:24   yeah really we could have another show [TS]

00:02:27   we repeat everything that's already been [TS]

00:02:28   said about the iPhone Verizon and Mac [TS]

00:02:30   App Store now we thought one of your [TS]

00:02:33   topics that I really liked was talking [TS]

00:02:36   about the the present and future of will [TS]

00:02:41   you say it it was your time also you [TS]

00:02:43   picked the TV topic yeah the TV topic is [TS]

00:02:45   not particularly topical because what [TS]

00:02:47   the new Apple TV was the last time you [TS]

00:02:49   know people in the Apple community were [TS]

00:02:51   talking about TV but it's on my list I [TS]

00:02:53   blogged about it when the new Apple TV [TS]

00:02:55   came out but it's still kind of sticking [TS]

00:02:58   in my craw the whole TV issue and [TS]

00:03:01   apparently in your craw as well to some [TS]

00:03:03   degree because you picked it out of the [TS]

00:03:04   long list of other topics many which are [TS]

00:03:06   much more relevant but well you know [TS]

00:03:07   we'll save the list mean Marco can [TS]

00:03:09   compare list because he's got a list [TS]

00:03:10   I've got a list a lot although I show [TS]

00:03:11   you my list yeah he doesn't reveal the [TS]

00:03:13   list but the whole reason that I did I [TS]

00:03:15   picked this topic I'll tell you why [TS]

00:03:17   because I currently am I'm mystified [TS]

00:03:21   first of all CES was was just last week [TS]

00:03:24   and the big thing at CES you would think [TS]

00:03:29   that more companies would want to be [TS]

00:03:32   getting into this into this TV set-top [TS]

00:03:35   box type space the Apple TV space for [TS]

00:03:38   lack of a better term there are so many [TS]

00:03:41   companies that do a really good job of [TS]

00:03:43   this but you know and people love do you [TS]

00:03:45   have one of the new Apple TVs do you [TS]

00:03:47   have it I do not I have a new one and I [TS]

00:03:50   have an old one and I'll let you take a [TS]

00:03:52   guess which which one do you think we [TS]

00:03:54   use for our main TV in the house new one [TS]

00:03:57   or old I can't guess I don't know your [TS]

00:04:00   TV habits I mean that the two machines [TS]

00:04:01   are so different [TS]

00:04:02   take a guess I'm going to say new old [TS]

00:04:05   yeah yeah we started out with the new [TS]

00:04:08   one but the problem with and at first [TS]

00:04:09   like it seems like this is a really big [TS]

00:04:12   benefit is that the thing doesn't need [TS]

00:04:14   to sync or anything you know that's [TS]

00:04:16   that's the big plus for it it doesn't [TS]

00:04:17   need to sync you just do any computer [TS]

00:04:20   can send stuff right to it or pull stuff [TS]

00:04:22   from it right but that actually became a [TS]

00:04:25   huge liability because my wife has a lab [TS]

00:04:27   and my main machine is a laptop although [TS]

00:04:31   I have like a dozen machines in here to [TS]

00:04:32   you know to do the show with these [TS]

00:04:35   different shows at the end of the day I [TS]

00:04:38   just I have a 13 inch unibody MacBook [TS]

00:04:41   that's my main my main machine where I [TS]

00:04:43   would keep stuff like that and neither [TS]

00:04:45   these machines are like consistently on [TS]

00:04:48   you know and she found it to be a big [TS]

00:04:51   pain it's like oh she'd have to go and [TS]

00:04:52   get her laptop out open it up and and [TS]

00:04:55   make sure that it's on and in some cases [TS]

00:04:57   make sure that it was plugged in so it [TS]

00:04:59   wouldn't run out of battery and he [TS]

00:05:00   always is it is where she's sitting with [TS]

00:05:02   it in a you know a Wi-Fi dead zone or is [TS]

00:05:05   it okay I mean all of these different [TS]

00:05:06   issues it makes it a big pain to make [TS]

00:05:09   sure that that there's there's a data [TS]

00:05:11   source for the new Apple TV whereas with [TS]

00:05:13   the old one you sync it and if your [TS]

00:05:16   primary audience is either somebody like [TS]

00:05:18   us where we might rent something or buy [TS]

00:05:20   something and watch it and we can plan [TS]

00:05:22   for that or it's a three-year-old kid [TS]

00:05:25   and he wants to you know watch whatever [TS]

00:05:27   you know shows cartoons whatever you [TS]

00:05:29   pull down for him it's so much easier to [TS]

00:05:31   just load up the Apple TV and put it [TS]

00:05:34   down there and then even if the internet [TS]

00:05:35   connection goes out you still got it you [TS]

00:05:39   know you don't need another computer to [TS]

00:05:40   be on and hooked up and running iTunes [TS]

00:05:42   and and there's a whole issue with the [TS]

00:05:44   dropping the home shares did you ever [TS]

00:05:45   have that problem I don't have either [TS]

00:05:48   one of either one of these so why did [TS]

00:05:52   you pick this topic then well I mean I [TS]

00:05:54   because I have a lot to say about also [TS]

00:05:55   what do you have to say about it well so [TS]

00:05:57   let's let's I always like to pull back [TS]

00:05:59   because I always think about you know [TS]

00:06:00   I'll think about some topic like you [TS]

00:06:02   know why the old Apple TV is better or [TS]

00:06:04   worse than the new one and so on and so [TS]

00:06:05   forth and then I'll just say is this a [TS]

00:06:07   specific case of a more general problem [TS]

00:06:09   and keep going up and up and up and at [TS]

00:06:11   the top level this I end up thinking [TS]

00:06:12   like it what's the problem with TV [TS]

00:06:14   obviously there's some sort of problem [TS]

00:06:17   with television that people are [TS]

00:06:19   introducing products that will solve [TS]

00:06:20   this problem for you and you know that [TS]

00:06:24   the problem of TV I think my conclusion [TS]

00:06:26   was that I think it's the same problem [TS]

00:06:28   as with most other things like music or [TS]

00:06:30   telephones or anything else is that [TS]

00:06:32   technology advances and when technology [TS]

00:06:34   advances it causes problems all right um [TS]

00:06:37   so for consumers the [TS]

00:06:41   problem with TV is that like at this [TS]

00:06:43   point even non-technical Institute [TS]

00:06:45   consumers know that the technology [TS]

00:06:47   exists to do stuff that would sort of [TS]

00:06:49   eliminate the past limitations of [TS]

00:06:51   television all right then maybe they [TS]

00:06:54   don't know the specifics but they just [TS]

00:06:55   know that like television when they were [TS]

00:06:57   growing at by these limitations that [TS]

00:06:58   right now there's stuff that can get [TS]

00:07:01   past them I go beyond what television [TS]

00:07:03   used to be able to do and for you know [TS]

00:07:05   content distributors or producers and [TS]

00:07:08   everything their problem is that all [TS]

00:07:10   this technology makes their past [TS]

00:07:11   business models less effective so this [TS]

00:07:14   is kind of the problem with TV this is [TS]

00:07:16   why there's all this TV stuff going on [TS]

00:07:18   because we've got this technology [TS]

00:07:19   technology is the thing that screws with [TS]

00:07:21   everything it it it makes that it puts [TS]

00:07:24   the desire into the consumer because [TS]

00:07:26   think if the consumers didn't know this [TS]

00:07:27   technology existed like they didn't see [TS]

00:07:29   you know that how their computers work [TS]

00:07:30   and how their phones work how everything [TS]

00:07:31   else works and say hmm why the hell is [TS]

00:07:33   TV still stink right right and then you [TS]

00:07:37   know the technology comes in disrupts [TS]

00:07:38   the existing business models and so [TS]

00:07:41   that's why I think people are trying to [TS]

00:07:42   make TV stuff and even at CES you didn't [TS]

00:07:46   see all the boxes and everything but you [TS]

00:07:47   did you know you have Google doing the [TS]

00:07:49   Google TV thing and stuff and people are [TS]

00:07:50   trying to sell you televisions that are [TS]

00:07:52   connected to the Internet and and all [TS]

00:07:54   the other things so people are trying to [TS]

00:07:56   make products to get money out of people [TS]

00:08:00   who are trying to solve this problem [TS]

00:08:03   with TV all right so let's look at what [TS]

00:08:05   Apple did because Apple is always the [TS]

00:08:07   great white hope and all these [TS]

00:08:08   situations where we've got some sort of [TS]

00:08:11   technology problem or whatever so they [TS]

00:08:13   made the Apple TV version one right [TS]

00:08:15   that's what you bought yeah and you're [TS]

00:08:16   saying you know it does more or less [TS]

00:08:19   what you wanted to do the stuff is on [TS]

00:08:20   the TV you connect it to your television [TS]

00:08:23   set you don't need to have any other [TS]

00:08:24   computers on it's got a reasonable [TS]

00:08:26   interface and what it basically did for [TS]

00:08:29   you is that you could buy television [TS]

00:08:32   shows and watch them on on this little [TS]

00:08:35   box thing right right and then Apple TV [TS]

00:08:39   v2 was the same thing but now you can't [TS]

00:08:41   buy stuff you can only rent you can I [TS]

00:08:43   can only rent I mean you could buy stuff [TS]

00:08:45   on your own iTunes and and since it's [TS]

00:08:47   streaming from your own computer you can [TS]

00:08:52   watch that but I guess if you think of [TS]

00:08:55   new Apple TV as as being a conduit for [TS]

00:08:58   renting stuff then it's great they love [TS]

00:09:02   it is it great like what limitations [TS]

00:09:04   like you know what technology exists [TS]

00:09:05   right what limitations of past [TS]

00:09:07   television do these boxes bypass for you [TS]

00:09:09   so that's a fair question I think the [TS]

00:09:11   bigger the bigger limit the biggest [TS]

00:09:15   limit is they act as a very effective [TS]

00:09:18   conduit for throwing something up on a [TS]

00:09:21   TV that you really like the airplay [TS]

00:09:23   angle right that's a kind of a separate [TS]

00:09:25   thing so did not give makes your TV more [TS]

00:09:27   useful because now you can you know use [TS]

00:09:29   it as a big-screen when you enter the [TS]

00:09:30   room with your iPhone right and eject [TS]

00:09:32   and the thing appears on the TV screen [TS]

00:09:34   it is very cool yeah that's that's [TS]

00:09:37   that's a legitimate new thing you're [TS]

00:09:38   saying that let previous limitation of [TS]

00:09:40   TVs that you had to like rummage around [TS]

00:09:41   behind the thing and get all dusty and [TS]

00:09:43   trip over the cables and everything [TS]

00:09:44   anything on the TV it was just too much [TS]

00:09:46   of a hassle and now you can do that so [TS]

00:09:47   that's that's one use one one way that [TS]

00:09:49   it bypasses the previous limitations but [TS]

00:09:52   you know you've got a time shifting - [TS]

00:09:56   right like you can watch the shows when [TS]

00:09:57   you want yeah anytime you want but you [TS]

00:10:01   you know you still people people always [TS]

00:10:02   ask me this like can you tape they [TS]

00:10:06   always answered tape by or they use a [TS]

00:10:08   word tape can you tape stuff and I say [TS]

00:10:11   no no you know and that's then so so we [TS]

00:10:14   have this is the thing do you have a [TS]

00:10:15   TiVo though right well it really depends [TS]

00:10:18   on what people have it depends on the [TS]

00:10:20   television habit so what would you say [TS]

00:10:21   your TV habits are like you know you got [TS]

00:10:23   the shows for the kids that's one thing [TS]

00:10:24   and then do you watch television like is [TS]

00:10:26   it as a weekly ritual nightly ritual [TS]

00:10:28   yeah I am not all of a sports day right [TS]

00:10:32   yeah I mean I'd like I don't I don't [TS]

00:10:33   miss I only I only miss NFL if there's [TS]

00:10:37   extenuating circumstances like for [TS]

00:10:40   example my three-year-old wants to do [TS]

00:10:42   something else which is usually but in [TS]

00:10:44   you know prime time and if I always [TS]

00:10:45   watch that i watch a lot of baseball but [TS]

00:10:47   as far as like regular shows i only you [TS]

00:10:50   know there's a few like science or other [TS]

00:10:53   type shows i'll watch but you know like [TS]

00:10:56   I don't have any shows and I just sit [TS]

00:10:57   down and watch like every single night [TS]

00:10:59   if I do I you know it's maybe thirty [TS]

00:11:01   thirty to sixty minutes of TV a date [TS]

00:11:03   like tops usually but I do TiVo stuff [TS]

00:11:08   and and and the stuff that I TiVo a lot [TS]

00:11:10   of the time is stuff that I just you [TS]

00:11:12   know I think might be interesting or the [TS]

00:11:13   stuff that evil will find for me that it [TS]

00:11:16   thinks is interesting and it's it's [TS]

00:11:17   usually pretty right on so with the [TS]

00:11:20   exception of sports which I'm assuming [TS]

00:11:22   you want to watch live when possible you [TS]

00:11:24   are time time shifting pretty much all [TS]

00:11:26   the other thing yeah and I do with the [TS]

00:11:28   sports too which is the were you know [TS]

00:11:29   like a lot of the time if the game you [TS]

00:11:31   want to watch is on Sunday you know it's [TS]

00:11:33   Sunday and it's a 2-1 o'clock game or [TS]

00:11:36   even a 4 o'clock game you're not going [TS]

00:11:38   to get to watch that if you want to [TS]

00:11:39   spend any time with your family at all [TS]

00:11:41   so I've got a I've got a tight and then [TS]

00:11:42   I just hope that like nothing intercedes [TS]

00:11:45   in my reality and I accidentally hear [TS]

00:11:47   the score or something like that yeah [TS]

00:11:49   that's a problem so here you are [TS]

00:11:51   screwing with the content owners [TS]

00:11:53   business models basically because your [TS]

00:11:54   your time shifting and when your time [TS]

00:11:56   shift it's much easier for you to skip [TS]

00:11:57   commercials and and if you're not a big [TS]

00:12:00   television watcher you don't have to get [TS]

00:12:02   the big subscription that has every [TS]

00:12:04   single channel in the world you can now [TS]

00:12:05   get the small subscription with just [TS]

00:12:07   your live sports and just pick up the [TS]

00:12:09   other shows you want on iTunes or [TS]

00:12:10   something right exactly if you don't [TS]

00:12:13   watch 50 shows it's cheaper for you to [TS]

00:12:15   go ala carte than it is to buy a [TS]

00:12:16   subscription where it's previously said [TS]

00:12:17   that our model is you buy a subscription [TS]

00:12:19   to television through our cable company [TS]

00:12:21   you the smallest patch you can get it [TS]

00:12:22   has a million channels in it and we [TS]

00:12:24   don't care if you only want one show [TS]

00:12:25   right you don't have an a la carte [TS]

00:12:26   choice right but think about what your [TS]

00:12:30   experience is you already described [TS]

00:12:31   three separate ways to watch television [TS]

00:12:33   you've got live TV which is coming over [TS]

00:12:35   your cable or satellite or whatever [TS]

00:12:36   you've got your TiVo which is recording [TS]

00:12:39   stuff from cable and satellite and time [TS]

00:12:41   shifting it for you and you've got all [TS]

00:12:42   now two Apple TVs but essentially one [TS]

00:12:44   Apple TV per television which is another [TS]

00:12:46   input where you're buying things on your [TS]

00:12:48   computer and getting them synched over [TS]

00:12:49   there or you're buying them from renting [TS]

00:12:51   them from the Machine and getting them [TS]

00:12:52   sink through that that's three separate [TS]

00:12:53   things so that's this is a big [TS]

00:12:55   complication over when you were a kid [TS]

00:12:57   when you'd sit down in front of the TV [TS]

00:12:58   turn the dials to the channel you want [TS]

00:13:00   to watch at the appointed time yeah that [TS]

00:13:01   was it was much better back then too and [TS]

00:13:04   so you've gained all these abilities but [TS]

00:13:05   you the experience is generally worse [TS]

00:13:07   and forget about like don't even worse [TS]

00:13:09   to get DVDs or blu-ray I don't know if [TS]

00:13:11   you do any of that do you even have on [TS]

00:13:12   an optical disk connected to your TV now [TS]

00:13:14   not anymore the last thing we had when [TS]

00:13:17   it went when I first bought a larger [TS]

00:13:21   four [TS]

00:13:21   at television which do you remember the [TS]

00:13:23   fiasco called DLP I don't we were one of [TS]

00:13:27   the fools who bought a DLP TV and and I [TS]

00:13:31   when I got that I got an up converting [TS]

00:13:33   actually I think I had a Mac Mini [TS]

00:13:36   connected to the TV at the time but that [TS]

00:13:38   didn't that wasn't as enjoyable as you [TS]

00:13:41   know as I'd hoped it would be back then [TS]

00:13:44   this is you know five or six years ago [TS]

00:13:46   so I got a I got like an up converting [TS]

00:13:49   you know upscaling DVD player which I [TS]

00:13:52   forget how many years ago I took it out [TS]

00:13:54   but no I have nothing like I couldn't we [TS]

00:13:57   don't own a blu-ray player of any kind [TS]

00:13:59   well if you did you'd be subject to [TS]

00:14:02   another thing that's worse than you know [TS]

00:14:04   past television experiences which is you [TS]

00:14:06   just like DVDs or blu-rays you stick the [TS]

00:14:07   disc in you got unskipable previews [TS]

00:14:09   you've got ads the thing takes a million [TS]

00:14:11   years slow forget about if it's a kids [TS]

00:14:12   movie you just want to get to the movie [TS]

00:14:14   and the kids really possible how can it [TS]

00:14:16   be so bad I hear people saying this all [TS]

00:14:18   the time and at first I was like now [TS]

00:14:19   they just must have a stupid player or [TS]

00:14:21   something but this is like a cross this [TS]

00:14:23   is this is a feature as a feature for [TS]

00:14:25   the studios like it terrible the DVD and [TS]

00:14:28   the blu-ray spec say there's you know a [TS]

00:14:30   bit you can flip it says when you're on [TS]

00:14:32   this screen the following buttons do [TS]

00:14:33   nothing and those buttons are taking to [TS]

00:14:35   the menu skip advance you know sometimes [TS]

00:14:37   they let you fast-forward scan through [TS]

00:14:39   it and if you want your player to be [TS]

00:14:40   compliant to get the little logo like [TS]

00:14:42   for example PlayStation 3 once had the [TS]

00:14:44   little logo that says it's blu-ray [TS]

00:14:45   compliant and it's from Sony or anybody [TS]

00:14:47   wants that you know if it's not some [TS]

00:14:48   Chinese knockoff thing it doesn't care [TS]

00:14:50   about compliance these the machines [TS]

00:14:52   honor these stupid discs instructions [TS]

00:14:54   that tell them not to let the person [TS]

00:14:56   skip this that's why you can't skip the [TS]

00:14:57   FBI warning you know the trailers for [TS]

00:15:00   other movies you're not interested in [TS]

00:15:01   you just want to watch the movie and it [TS]

00:15:04   kind of got you technologically prisoner [TS]

00:15:06   in the case of blu-ray because it is the [TS]

00:15:08   highest quality video product that you [TS]

00:15:10   can buy if you care about that kind of [TS]

00:15:11   thing right yeah that's seen 1080p and [TS]

00:15:14   you can you're lucky if you get 720 for [TS]

00:15:17   most video services and if it's [TS]

00:15:19   streaming forget about you know [TS]

00:15:20   artifacting and other issues like that [TS]

00:15:22   so I think TV is a big hairy mess right [TS]

00:15:24   now like many other businesses have been [TS]

00:15:27   big messes when technology comes along [TS]

00:15:30   and changes them and so I'm looking to [TS]

00:15:32   not just Apple but really anyone to say [TS]

00:15:34   you know solve my [TS]

00:15:35   problem I've got a TV problem because I [TS]

00:15:37   watch more a little bit more television [TS]

00:15:38   than you do more you know regularly [TS]

00:15:40   scheduled shows and stuff like that and [TS]

00:15:42   mainly on the sci-fi channel and my is [TS]

00:15:43   my understanding it's not the case but I [TS]

00:15:46   can be in your understanding if you'd [TS]

00:15:48   like actually smart sci-fi is not sci-fi [TS]

00:15:51   anymore it's s yfy room yeah nothing to [TS]

00:15:53   do with science or fiction it's just [TS]

00:15:55   something else oh but anyway I'm looking [TS]

00:15:59   for a solution to this so of course I [TS]

00:16:00   was an early adopter of TiVo because [TS]

00:16:03   there was a company saying we're going [TS]

00:16:04   to try to do something about the you [TS]

00:16:07   know the we're going to try to advance [TS]

00:16:09   the state of the art in television and [TS]

00:16:11   TiVo was a big advance it gave abilities [TS]

00:16:13   that didn't exist before [TS]

00:16:14   it added only one box to your existing [TS]

00:16:18   set which was then like a VCR or [TS]

00:16:19   something eventually a DVD player right [TS]

00:16:22   ah but but it basically replaced [TS]

00:16:24   whatever was you were using to watch [TS]

00:16:25   television with um but at this point [TS]

00:16:28   everyone's got you know or everyone [TS]

00:16:30   who's a tech geek or whatever has two [TS]

00:16:31   three four sometimes a ridiculous number [TS]

00:16:34   of things attached to their television [TS]

00:16:35   yeah [TS]

00:16:36   and televisions all have like four [TS]

00:16:38   inputs which is kind of a recognition of [TS]

00:16:39   the fact say look people want to buy our [TS]

00:16:41   TV but they're going to have a bazillion [TS]

00:16:43   box is hanging off this thing so we [TS]

00:16:44   better put a lot of inputs on our [TS]

00:16:46   television you know like how many inputs [TS]

00:16:48   does your monitor have on as one how you [TS]

00:16:51   connect the computer right but a [TS]

00:16:53   television has 250 inputs because they [TS]

00:16:54   know that it's it's a rat's nest of [TS]

00:16:56   wires back there and the television [TS]

00:16:57   watching experience is such that like [TS]

00:16:59   when the babysitter comes over they [TS]

00:17:00   can't figure out how to work your [TS]

00:17:01   friggin TV because they can't better [TS]

00:17:04   know what input to switch to or what [TS]

00:17:05   buttons to press on to five different [TS]

00:17:06   remotes and when the kid wants to watch [TS]

00:17:08   you know this particular show it's on [TS]

00:17:10   this device but this show is on that [TS]

00:17:11   other device it's it's a nightmare so I [TS]

00:17:14   want and not just a babysitter but [TS]

00:17:16   didn't in many cases your house yeah so [TS]

00:17:18   my wife hates it like we went out and [TS]

00:17:21   bought one of these harmony remotes [TS]

00:17:22   which that you know as horrible as the [TS]

00:17:25   logitech harmony software actually is [TS]

00:17:27   and it is horrible I mean it is it is a [TS]

00:17:31   cesspool of user interface [TS]

00:17:34   experimentation even even despite that [TS]

00:17:39   it works pretty well but it doesn't work [TS]

00:17:41   very well with a TiVo of all things so [TS]

00:17:44   now we have the the Logitech Harmony [TS]

00:17:46   remote which was working great [TS]

00:17:49   and it was doing you know that the old [TS]

00:17:51   DVR box that the cable company had [TS]

00:17:53   forced upon us and then then the the [TS]

00:17:57   Apple TV's it could it could do those [TS]

00:17:59   but now that we have a TiVo we now have [TS]

00:18:02   the TiVo remote again and she's back and [TS]

00:18:06   forth to having two remotes again hates [TS]

00:18:08   it two remotes is this I think I know a [TS]

00:18:12   near victory because if you know have [TS]

00:18:13   seven remotes you know you only have two [TS]

00:18:15   and one of them controls a lot of [TS]

00:18:17   devices is pretty good yeah but so you [TS]

00:18:19   know we also don't have like a stereo [TS]

00:18:21   this is so funny we have when we got [TS]

00:18:23   this house it was already like set up [TS]

00:18:26   for this it had the the connections for [TS]

00:18:28   the speakers in the ceiling like you [TS]

00:18:30   could put four stirs up in the ceiling [TS]

00:18:32   so we you know when when I moved in I [TS]

00:18:34   got speakers and I cut holes in the [TS]

00:18:36   ceiling and where that wires were [TS]

00:18:37   hanging down and put put the speaker's [TS]

00:18:40   up there and wired them up but we never [TS]

00:18:42   use them like I don't even have a stereo [TS]

00:18:44   thing hooked up to them it they're just [TS]

00:18:46   just they're just there at least audio [TS]

00:18:50   still is reasonable in that you can get [TS]

00:18:54   one set of speakers you don't have to [TS]

00:18:57   get a set of speakers for each one of [TS]

00:18:58   your devices yeah that's what it would [TS]

00:19:00   be like it was in the same mess as the [TS]

00:19:01   video component so but I mean you know [TS]

00:19:04   so well so so well so think about the [TS]

00:19:06   other thing I wanna bring up is uh you [TS]

00:19:08   know so I'm looking for Apple to solve [TS]

00:19:09   this right and I've been looking for [TS]

00:19:11   years I've been buying TiVo's TiVo's [TS]

00:19:13   doing what it can do but I felt like it [TS]

00:19:15   wasn't enough and the boxes were [TS]

00:19:16   proliferating and Apple was coming out [TS]

00:19:18   with these things were just adding more [TS]

00:19:19   boxes where I wanna buy them because I [TS]

00:19:22   didn't feel like they were adding [TS]

00:19:23   anything to my already complicated setup [TS]

00:19:25   and then Jobs had that d8 conference [TS]

00:19:29   last year to remember that uh yeah sure [TS]

00:19:31   did that talk and the question came from [TS]

00:19:33   the audience which the guy in the [TS]

00:19:34   audience I'm glad he was there because [TS]

00:19:35   he basically asked my question which was [TS]

00:19:37   like TVs a big mess when are you going [TS]

00:19:38   to fix it for me mr. Jobs and his his [TS]

00:19:43   answer was that it's kind of intractable [TS]

00:19:46   an intractable problem right now because [TS]

00:19:48   the TV industry subsidizes set-top boxes [TS]

00:19:50   and gives them away for free now the [TS]

00:19:53   fact that that was the first inside of [TS]

00:19:54   jobs his mouth it gives you a window [TS]

00:19:57   into the way he thinks we said we can't [TS]

00:19:59   solve this we Apple can't solve this [TS]

00:20:00   problem because the you know set [TS]

00:20:03   boxes are give away for free the [TS]

00:20:04   underlying premise there is that the way [TS]

00:20:07   Apple makes money is by selling hardware [TS]

00:20:09   which is rich 100 true look at their [TS]

00:20:10   balance sheet where does Apple's money [TS]

00:20:12   come from [TS]

00:20:12   they sell hardware they get good margins [TS]

00:20:14   on it hardware devices cost a lot of [TS]

00:20:16   money relatively speaking [TS]

00:20:17   that's where Apple's money comes from [TS]

00:20:19   which by the way I can get off a little [TS]

00:20:21   tangent on the river in the blogosphere [TS]

00:20:23   see the Apple is a insert word hardware [TS]

00:20:26   or software company line Apple's [TS]

00:20:28   hardware company they grant fines apples [TS]

00:20:30   a software company big grant Falls those [TS]

00:20:31   two sentences have been around for I [TS]

00:20:34   think for as long as Apple's existed [TS]

00:20:36   each you know each time you see it it's [TS]

00:20:38   one person and fatica lee insisting [TS]

00:20:40   either Apple is one of the other right I [TS]

00:20:42   think it's kind of stupid because what [TS]

00:20:45   is an X company Apple is an X company [TS]

00:20:47   you can argue about that all day it's [TS]

00:20:49   just semantics but if you look at their [TS]

00:20:50   balance sheet it's much easier to say [TS]

00:20:53   Apple makes its money from because that [TS]

00:20:55   is a question with a concrete answer and [TS]

00:20:57   you can't really debate about it so [TS]

00:20:58   Apple makes its money from hardware so [TS]

00:20:59   and Jobs knows that I think he's just a [TS]

00:21:02   hardware kind of guy like I think that's [TS]

00:21:03   how he comes at problems thinks about [TS]

00:21:05   what is the thing that I can hold in my [TS]

00:21:07   hand that will solve this problem [TS]

00:21:09   so as soon as he has about TB says oh [TS]

00:21:11   well the problem is we can't make money [TS]

00:21:13   because we can't sell you a piece of [TS]

00:21:15   hardware and he went through this whole [TS]

00:21:18   big list of you know why they can't sell [TS]

00:21:19   hardware because it's all subsidized and [TS]

00:21:20   look at all the people have tried to [TS]

00:21:21   sell hardware and he rattled off this [TS]

00:21:23   big list of companies longer list than I [TS]

00:21:25   could come up with on my own he came up [TS]

00:21:26   with like replay TV remember them oh [TS]

00:21:28   yeah I got driven out of business for [TS]

00:21:31   skipping commercials TiVo Vudu right [TS]

00:21:33   Google he threw google under the bus and [TS]

00:21:35   you know they weren't gonna be [TS]

00:21:36   successful with their Google TV devices [TS]

00:21:38   and Sony and all these other people I'm [TS]

00:21:40   saying that basically you can't sell [TS]

00:21:41   these boxes because everyone just [TS]

00:21:43   expects them to come for free with the [TS]

00:21:44   television or be built into their [TS]

00:21:45   television or come for free with their [TS]

00:21:47   cable subscription and if we can't sell [TS]

00:21:49   boxes Apple can't solve your problem and [TS]

00:21:51   so he's basically saying all these [TS]

00:21:53   companies are a failure even TiVo he was [TS]

00:21:55   the first one he listed TiVo complete [TS]

00:21:57   failure like we don't want TiVo's kind [TS]

00:21:58   of success because it's basically [TS]

00:22:00   failure to us right and he and he [TS]

00:22:02   reiterated like the many boxes problem [TS]

00:22:04   all you got all his crap connected to [TS]

00:22:05   your TV is no fun you know he recognized [TS]

00:22:08   that problem he and he said it is a [TS]

00:22:10   problem and he just said there's no way [TS]

00:22:12   to get past this wall right now I mean [TS]

00:22:15   the only [TS]

00:22:16   the only way to do it would be to tear [TS]

00:22:18   up the set-top box and replace it with [TS]

00:22:20   one box with a consistent UI and then [TS]

00:22:22   get it to consumers in a way they're [TS]

00:22:23   willing to pay for it right and you [TS]

00:22:25   wonder like are you trying to say that [TS]

00:22:28   the new Apple TV is that thing well they [TS]

00:22:32   kind of got the get consumer get it to [TS]

00:22:34   consumers in a way they're willing to [TS]

00:22:35   pay for all right because they lowered [TS]

00:22:36   the price really low and that's why a [TS]

00:22:38   lot of people I think ended up with [TS]

00:22:39   Apple TV 1r TV 2 and why it's selling [TS]

00:22:42   much better than yelling booster like [TS]

00:22:43   ants 99 bucks I'll try it but all the [TS]

00:22:46   other problems still exist and a [TS]

00:22:49   business that is not a tech problem [TS]

00:22:51   because we have the technology it's not [TS]

00:22:52   a vision problem because he knows where [TS]

00:22:53   we want to go you don't want all these [TS]

00:22:54   stupid boxes connecting everything it's [TS]

00:22:57   just a go to market problem so there's [TS]

00:23:00   no go to market strategy and he means [TS]

00:23:01   from Apple's perspective we can't sell [TS]

00:23:03   you a box therefore we can't make money [TS]

00:23:05   therefore we can't solve this problem [TS]

00:23:06   for you and this was a depressing [TS]

00:23:08   depressing snippet of him when I saw [TS]

00:23:10   this video my heart just sank because I [TS]

00:23:12   wanted him to make me a box to solve [TS]

00:23:14   these problems he basically said we're [TS]

00:23:16   not going to do that because we don't [TS]

00:23:17   think we can make money doing it and I [TS]

00:23:20   could you know I can deal with that from [TS]

00:23:22   a reality perspective as a yeah I [TS]

00:23:24   understand this is a problem for you but [TS]

00:23:26   I want someone to solve it right like [TS]

00:23:28   don't you want someone to make your TV [TS]

00:23:31   experience better [TS]

00:23:32   in the living room fewer remotes fewer [TS]

00:23:36   trade-offs between renting and buying [TS]

00:23:38   and how much it costs and what you can [TS]

00:23:40   get when you want this show isn't [TS]

00:23:42   available because it's you know you [TS]

00:23:43   can't see the new season of this show [TS]

00:23:45   because it's not available yet and you [TS]

00:23:46   can't see live sports because those [TS]

00:23:47   contracts are locked up and you know [TS]

00:23:50   this goes away from the store or comes [TS]

00:23:52   back on the store but it's not an HD all [TS]

00:23:53   these ridiculous limitations that we [TS]

00:23:54   know are just artificial they're not [TS]

00:23:57   they're not based on technology and [TS]

00:23:59   they're just getting in the way of what [TS]

00:24:01   we know should be possible in our [TS]

00:24:02   utopian future of television watching so [TS]

00:24:06   this is why Television drives me nuts [TS]

00:24:09   and until someone solves it especially [TS]

00:24:10   this Apple says they're just not gonna [TS]

00:24:12   like what do I hope for now just sit in [TS]

00:24:14   front of my TV and deal with all these [TS]

00:24:15   boxes and say it's never going to get [TS]

00:24:16   better well so what is the solution then [TS]

00:24:21   you've got to have something in mind [TS]

00:24:23   well a lot of things in mind but first [TS]

00:24:25   you got to pick an actor like who's [TS]

00:24:27   going to solve this at TiVo [TS]

00:24:30   is probably the company who I give money [TS]

00:24:32   to that I hate the most because I don't [TS]

00:24:35   have a cell phone contract which that [TS]

00:24:36   could be another show we could do but uh [TS]

00:24:38   most people hate their cell phone [TS]

00:24:40   providers but then you know still give [TS]

00:24:41   them tons of money every month [TS]

00:24:42   I despise TiVo especially in recent [TS]

00:24:47   years but I keep giving the money [TS]

00:24:48   because they're my best available option [TS]

00:24:50   for what I want and the thing that [TS]

00:24:52   drives me nuts about TiVo is they've [TS]

00:24:53   been getting worse with time not better [TS]

00:24:54   like this little you know iPod Touch [TS]

00:24:57   that I have you know even a first [TS]

00:24:59   generation iPod Touch that costs less [TS]

00:25:01   than a TiVo is so much faster and more [TS]

00:25:04   responsive than this TiVo box I bought [TS]

00:25:07   like a year ago and it just it just [TS]

00:25:09   makes no sense from a technology [TS]

00:25:10   perspective it makes sense from a [TS]

00:25:11   business perspective if you buy into [TS]

00:25:13   jobs is a conclusion that TiVo is [TS]

00:25:16   basically a failure because they can't [TS]

00:25:17   make money well if TiVo can't make money [TS]

00:25:19   they can't invest in their products and [TS]

00:25:20   their products instead of getting better [TS]

00:25:21   get worse with time like the new TiVo [TS]

00:25:23   uses flash for its UI of all things it's [TS]

00:25:25   slower than the previous model and that [TS]

00:25:27   model is slower than the previous model [TS]

00:25:29   right you're talking about a product [TS]

00:25:31   they called like a premier is the new [TS]

00:25:33   one that uses flash the one before it [TS]

00:25:34   the one I have is a series three [TS]

00:25:37   that was actually TiVo HD was likely [TS]

00:25:39   cheap the cheaper series three sisters [TS]

00:25:42   the luxury HD model and then they they [TS]

00:25:45   sort of deke on dented it to use a car [TS]

00:25:48   term and gave you a cheaper version that [TS]

00:25:50   was similar in sides but less convinced [TS]

00:25:53   fancy so you have probably you have [TS]

00:25:55   probably the best HD capable one that's [TS]

00:25:57   out there but if you I have several [TS]

00:26:00   generations Attila's and house going [TS]

00:26:02   back to a standard def one and they get [TS]

00:26:04   faster and more responsive as you go [TS]

00:26:06   back in time and you think of any other [TS]

00:26:08   technology products like that it's [TS]

00:26:09   readable and yeah drives me up a wall so [TS]

00:26:12   TiVo is sort of you know not living up [TS]

00:26:16   to its its contract to be a modern [TS]

00:26:18   technology company and do all the things [TS]

00:26:20   you expect them to do they're sort of I [TS]

00:26:21   don't know if they're giving up or [TS]

00:26:23   they're just struggling they don't have [TS]

00:26:24   enough money that they're making really [TS]

00:26:26   bad decisions like going with flash for [TS]

00:26:28   the UI it's just slowing things down [TS]

00:26:29   even more that's just it's just [TS]

00:26:32   depressing [TS]

00:26:32   yeah I think but but what what are my [TS]

00:26:34   other options my other options are Apple [TS]

00:26:36   TV well that's it doesn't make sense for [TS]

00:26:37   me because the ala carte model is more [TS]

00:26:39   expensive for me than a subscription [TS]

00:26:40   model [TS]

00:26:42   and you know what you don't so it sounds [TS]

00:26:43   to me though like you're not really [TS]

00:26:45   getting any content at all from a [TS]

00:26:48   computer it sounds like I have a Netflix [TS]

00:26:51   subscription so I streamed from Netflix [TS]

00:26:52   all the time on on your TiVo well have [TS]

00:26:57   seven boxes connected to my TV that can [TS]

00:26:58   do Netflix soon you know your dishwasher [TS]

00:27:00   will get the stream kinetic you're right [TS]

00:27:01   but what does the stream Netflix well I [TS]

00:27:04   have I have a choice of and that's the [TS]

00:27:05   thing that almost maybe buy a new Apple [TS]

00:27:07   TV because I have a choice of where I [TS]

00:27:08   want to watch Netflix to and and I [TS]

00:27:10   decide in a sort of extremely Steve Jobs [TS]

00:27:13   Ian manner to use the box that has [TS]

00:27:16   that's the quietest so my playstation 3 [TS]

00:27:19   for example can stream Netflix but the [TS]

00:27:21   fan is allowed to forget it you know and [TS]

00:27:23   a DVD player is considered Netflix but I [TS]

00:27:26   usually have them turned off so if I [TS]

00:27:27   don't have to turn them on at all I [TS]

00:27:28   don't have to hear their fan at all but [TS]

00:27:29   the TiVo is always on so streaming [TS]

00:27:33   Netflix through the TiVo even though [TS]

00:27:34   it's kind of slow and clunky adds the [TS]

00:27:36   least amount of noise to my watching [TS]

00:27:38   environment so that's what I do [TS]

00:27:39   it's interesting though because I think [TS]

00:27:42   for a lot of people but there's already [TS]

00:27:45   existing content or they're getting [TS]

00:27:48   content on the computer itself I've [TS]

00:27:51   talked to people I won't name I won't [TS]

00:27:53   name names okay but there are a lot of [TS]

00:27:55   people out there and I know a few of [TS]

00:27:57   them who acquire let's just use that [TS]

00:28:00   term they acquire video content from the [TS]

00:28:06   internet maybe they're buying it maybe [TS]

00:28:10   they're acquiring it in some other way [TS]

00:28:11   but they get it they get it they have it [TS]

00:28:14   there are other people who will go and [TS]

00:28:16   rent a DVD and they'll rip the DVD and [TS]

00:28:19   know they'll have it whether they [TS]

00:28:21   purchased it or rented it or whatever [TS]

00:28:23   but they have it and they rip it and now [TS]

00:28:24   it's on their computer and now they want [TS]

00:28:26   to watch it on that television so Rivlin [TS]

00:28:29   in these these situations I think I mean [TS]

00:28:31   that's it doesn't sound like you do that [TS]

00:28:33   you're you're I definitely do that I [TS]

00:28:35   mean that's yet another we didn't even [TS]

00:28:36   get it I get yet another source of stuff [TS]

00:28:38   I'll say I'll get that how do you get [TS]

00:28:40   that onto your teeth well so I've got [TS]

00:28:42   the PlayStation 3 and I run a server on [TS]

00:28:44   my Mac that can stream the content from [TS]

00:28:46   the PlayStation through from the [TS]

00:28:47   computer to the PlayStation 3 which [TS]

00:28:49   plays up on the TV that's that's another [TS]

00:28:51   example where Apple is not interested in [TS]

00:28:52   being in that market Apple streams its [TS]

00:28:55   from your Mac to the television but it's [TS]

00:28:58   not interested in streaming the crazy [TS]

00:29:00   you know that MKV file that you've [TS]

00:29:02   downloaded from some you know place and [TS]

00:29:05   the sad thing is that a lot of time I [TS]

00:29:06   end up downloading content that I'm [TS]

00:29:08   paying for sometimes downloading content [TS]

00:29:10   that I'm paying for more than once right [TS]

00:29:12   so I have a cable subscription and I pay [TS]

00:29:15   for HBO and it's got a shovel HBO's a [TS]

00:29:16   bad example I have a cable subscription [TS]

00:29:18   it's got BBC America right I pay for [TS]

00:29:20   this cable subscription I pay for the [TS]

00:29:21   package that includes BBC America which [TS]

00:29:23   is extra money right right and sometimes [TS]

00:29:25   there's also BBC America available on [TS]

00:29:28   Netflix streaming and I pay a monthly [TS]

00:29:30   subscription for Netflix streaming and [TS]

00:29:31   yet I still end up acquiring air quotes [TS]

00:29:34   something that I could have watched when [TS]

00:29:37   it aired on BBC America I could have set [TS]

00:29:39   my Tivo to record when it aired on BBC [TS]

00:29:41   America or I could have streamed through [TS]

00:29:43   Netflix if I was if I wanted to wait a [TS]

00:29:45   certain amount of time when it was [TS]

00:29:46   available on Netflix streaming or I can [TS]

00:29:49   have Netflix on me the disc when it [TS]

00:29:50   becomes available on DVD but this [TS]

00:29:51   subscription too so I'm paying all this [TS]

00:29:53   money to all these different people and [TS]

00:29:54   I still end up downloading it because [TS]

00:29:55   it's a better experience because it's HD [TS]

00:29:57   and my cable company does not offer BBC [TS]

00:30:00   America and HD I don't have to wait for [TS]

00:30:02   it appear on Netflix streaming and I [TS]

00:30:03   don't have the way for discs to come in [TS]

00:30:04   the mail but through the magics of the [TS]

00:30:06   internet that you know an HD version of [TS]

00:30:09   that thing appears the day after it airs [TS]

00:30:10   and so it's an absurd situation where I [TS]

00:30:14   you know obviously I'm paying for my [TS]

00:30:16   internet connection to where that's how [TS]

00:30:18   on the blotting is you know just because [TS]

00:30:19   it's the best experience I want by the [TS]

00:30:21   way you know that commercials are [TS]

00:30:22   eliminated from it and there's no you [TS]

00:30:23   know I'm sick of people things at the [TS]

00:30:26   beginning you just download it when you [TS]

00:30:28   go to sleep wake up in the morning flip [TS]

00:30:30   on the PlayStation which is a little bit [TS]

00:30:31   loud navigate with a little remote and [TS]

00:30:34   it starts streaming from the Mac and you [TS]

00:30:36   watch it it's it's a ridiculous scenario [TS]

00:30:38   like no one wants my money I'm giving [TS]

00:30:40   two different people their money and [TS]

00:30:41   money and they still won't give me what [TS]

00:30:42   I want I literally cannot pay for this [TS]

00:30:44   content to be available to me in in the [TS]

00:30:46   way that I want it you know in the way [TS]

00:30:48   that I know is technically possible it's [TS]

00:30:51   just absurd and and it's you know [TS]

00:30:53   something only geeks can do to like my [TS]

00:30:55   wife can't do this on her own if she [TS]

00:30:56   wants you know some particular show [TS]

00:30:58   she'll watch it on one of lesser formats [TS]

00:30:59   if she has to yeah the couch with us [TS]

00:31:01   asked me to set it up oh and but see [TS]

00:31:03   there's a lot of people you know we're [TS]

00:31:05   very much geeks and I think a large [TS]

00:31:07   portion [TS]

00:31:08   of our listening bass will be will be [TS]

00:31:11   geeks but when Steve Jobs talks about a [TS]

00:31:15   product he's not he's aware of us for [TS]

00:31:18   sure [TS]

00:31:18   but he's not thinking about us I mean [TS]

00:31:20   that's that's why the iPhone is such a [TS]

00:31:23   success because geeks like us can enjoy [TS]

00:31:25   it but the regular human being who just [TS]

00:31:28   wants something that works and that's [TS]

00:31:29   cool and does a bunch of different [TS]

00:31:31   things that they don't have to spend [TS]

00:31:33   their lifetime figuring out you know [TS]

00:31:35   that that's what they wanted like [TS]

00:31:36   without getting into the whole phone [TS]

00:31:38   topic you know that there needs to be [TS]

00:31:42   that simplicity and ease of use brought [TS]

00:31:44   to all of these things that we're [TS]

00:31:46   talking about and you know who wants to [TS]

00:31:48   set up a media server on their Mac and [TS]

00:31:50   keep it running all the time so that [TS]

00:31:52   they can stream con I mean like a [TS]

00:31:53   regular person doesn't want to do that [TS]

00:31:55   like for mobile like I'm curious what [TS]

00:31:57   software you're using but a regular [TS]

00:31:58   person their eyes just glaze over when [TS]

00:32:01   you start talking like that the problem [TS]

00:32:03   is the same it's just that the geeks [TS]

00:32:05   have have some sort of recourse like [TS]

00:32:07   because of the knowledge and skills that [TS]

00:32:09   we have we can find something about it [TS]

00:32:10   the regular people they have we all have [TS]

00:32:12   the exact same problem we're just either [TS]

00:32:14   more willing or able or probably both to [TS]

00:32:16   go through hoops to try to solve it [TS]

00:32:17   other people will just either accept the [TS]

00:32:19   problem as just a reality or just sort [TS]

00:32:21   of grumble data quietly but we're in a [TS]

00:32:23   unique position because we know that [TS]

00:32:24   this problem doesn't exist but from from [TS]

00:32:26   the perspective of a company trying to [TS]

00:32:27   solve it you can solve this problem once [TS]

00:32:29   like I don't want to talk about phones [TS]

00:32:31   or music but think either one of those [TS]

00:32:32   scenarios they were similar you know [TS]

00:32:34   technology comes in screws with the [TS]

00:32:35   business let's pick music is an easy one [TS]

00:32:38   you know messes with the business Apple [TS]

00:32:41   recognizes that the technology enables [TS]

00:32:43   you to bypass limitations of previous [TS]

00:32:45   tech like you don't have to have one [TS]

00:32:46   cassette of songs with you you can have [TS]

00:32:48   your entire library with you we can make [TS]

00:32:49   that what's built the device that does [TS]

00:32:51   that and then all of a sudden people are [TS]

00:32:52   ripping their CDs which have no DRM and [TS]

00:32:53   them piracy is all the place music is [TS]

00:32:55   completely free the record companies [TS]

00:32:59   feel like their entire business has been [TS]

00:33:01   destroyed by this company Apple comes [TS]

00:33:03   out with the you know DRM and iTunes [TS]

00:33:06   store get everyone together it gets all [TS]

00:33:08   the big labels says look you know we [TS]

00:33:10   just destroyed your business come we'll [TS]

00:33:11   help you rebuild it put all your music [TS]

00:33:13   into our store gives one unified [TS]

00:33:14   interface to buying stuff sells a [TS]

00:33:16   bazillion iPods the music industry picks [TS]

00:33:19   back up start selling a lot of digital [TS]

00:33:20   content eventually the DRM stuff gets [TS]

00:33:22   dropped because they realize look you [TS]

00:33:24   know it doesn't matter we're still [TS]

00:33:25   making tons of money on this digital [TS]

00:33:26   music with or without DRM customers [TS]

00:33:28   don't like DRM let's drop it that's a [TS]

00:33:30   success story Apple came into a [TS]

00:33:32   situation that was you know for offer [TS]

00:33:34   okay so first Apple wrecked it with its [TS]

00:33:35   technology or anything but then they [TS]

00:33:37   came in later and they got all the the [TS]

00:33:40   parties together that needed to be [TS]

00:33:41   brought together and they you know they [TS]

00:33:42   come up with a solution [TS]

00:33:44   phones are similar a little bit you know [TS]

00:33:47   how we're phones broken before the [TS]

00:33:48   iPhone well people you know if you ask [TS]

00:33:51   them do you like your phone oh yeah I [TS]

00:33:52   love my blackberry or whatever but [TS]

00:33:54   people who knew more about technology [TS]

00:33:55   knew that come on that's the palm [TS]

00:33:57   operating system on your tree oh that's [TS]

00:33:59   a piece of crap right and rim yeah it's [TS]

00:34:02   nice for typing out your emails and [TS]

00:34:04   everything but where's my web browser [TS]

00:34:05   that isn't extremely painful to use [TS]

00:34:07   right so eventually tech people and [TS]

00:34:09   Apple knew that we had the technology to [TS]

00:34:11   make something a lot better and they did [TS]

00:34:13   but they they busted some incumbent [TS]

00:34:15   business models to you know percentage [TS]

00:34:17   of app sales is not going to Verizon a [TS]

00:34:19   Verizon doesn't control what gets in [TS]

00:34:21   that phone rising doesn't control when [TS]

00:34:23   the OS is update but neither does 18 t [TS]

00:34:25   they broke the carrier model no more [TS]

00:34:27   $2.00 ringtone revenue coming in from [TS]

00:34:29   four to all the carriers right Apple [TS]

00:34:32   took that away from the carriers but [TS]

00:34:34   brought the consumers a product they [TS]

00:34:35   needed but TV like you can see jobs in [TS]

00:34:39   this video thing which you should link [TS]

00:34:40   in the show notes if you have them you [TS]

00:34:43   can see him going through the scenario [TS]

00:34:44   in his head like what we need what we [TS]

00:34:45   need to do to do what we did in music [TS]

00:34:48   and phone what we need to do to do that [TS]

00:34:49   in TV and it goes to this big litany of [TS]

00:34:51   problems like there's not five big five [TS]

00:34:53   record labels there's a million you know [TS]

00:34:56   cable companies and forget about that's [TS]

00:34:58   just in the US the rest of the world the [TS]

00:35:00   TV formats are even stood not standard [TS]

00:35:03   so there's tons and tons of producers of [TS]

00:35:06   television content and distributors of [TS]

00:35:08   television all around the world and [TS]

00:35:09   there's no single standard that they can [TS]

00:35:11   build to again he's thinking of building [TS]

00:35:12   a box like yeah you make it PL NTSC [TS]

00:35:15   satellite cable do we have to work with [TS]

00:35:18   every single cable company in the u.s. [TS]

00:35:20   Plus every single cable and satellite [TS]

00:35:21   company in the rest of the world that's [TS]

00:35:22   a lot of deals to make um and so he's [TS]

00:35:27   thinking of the business deals he would [TS]

00:35:28   have to make he's like I want to solve [TS]

00:35:29   this problem for you but I just can't [TS]

00:35:31   think of a way to get these guys [TS]

00:35:32   together now it's kind of a shame that [TS]

00:35:33   they don't just you know he knows what [TS]

00:35:35   he needs to do and you know it's [TS]

00:35:36   difficult [TS]

00:35:36   but they sell to a lot of carriers for [TS]

00:35:39   cellphones too right like it's I don't [TS]

00:35:42   know I guess I just don't see the upside [TS]

00:35:43   but the Apple really needs a business to [TS]

00:35:46   be a global business a big huge global [TS]

00:35:48   smash bang business and in every case [TS]

00:35:51   they felt like that and in that made [TS]

00:35:53   them do it like GSM is the global [TS]

00:35:54   standard so even though they have to [TS]

00:35:55   deal with a million carriers they can [TS]

00:35:57   make one phone based on GSM and sell to [TS]

00:35:59   more or less the whole world and now [TS]

00:36:01   they're you know back cutting a little [TS]

00:36:02   bit with the CDMA stuff but that's just [TS]

00:36:03   a stopgap but with TV I guess there's [TS]

00:36:07   just nothing in there for them to get a [TS]

00:36:09   foothold on they just can't sell you a [TS]

00:36:10   box so they're just not gonna do it and [TS]

00:36:12   I think somebody's do it if I become [TS]

00:36:15   over the ridiculous fantasy scenarios [TS]

00:36:16   and how Apple could solve this yeah I [TS]

00:36:18   would say okay Apple work your magic go [TS]

00:36:21   talk to first of all I don't care about [TS]

00:36:22   the rest of the world sorry guys but I'm [TS]

00:36:23   Sims thinking of myself here how could [TS]

00:36:25   you solve the problem for the US right [TS]

00:36:27   away this is not a feasible solution [TS]

00:36:28   because Apple needs a global solution so [TS]

00:36:30   right away I'm in Fantasyland but if [TS]

00:36:33   Apple wanted to solve the problem for [TS]

00:36:34   the US it would get together all the US [TS]

00:36:36   cable carriers and satellite which is [TS]

00:36:39   also impossible probably the same way it [TS]

00:36:41   got together the record labels and say [TS]

00:36:43   look we want to solve this problem what [TS]

00:36:45   we're going to do is either try to get [TS]

00:36:47   you guys to come to agreement or at the [TS]

00:36:48   very least get you guys to sell us your [TS]

00:36:50   content or maybe just one of them get [TS]

00:36:52   like Comcast or you know Verizon files [TS]

00:36:56   are working into your cell phone deal or [TS]

00:36:57   whatever cell-cell Apple your content [TS]

00:37:00   and then Apple in their mythical data [TS]

00:37:02   center which in North Carolina which [TS]

00:37:03   solves all problems if anyone ever has [TS]

00:37:05   in the entire universe I'm going to use [TS]

00:37:06   it now in my fantasy scenario to solve [TS]

00:37:08   this problem Apple gets the the feed [TS]

00:37:11   from the cable provider which they pay [TS]

00:37:13   for it some drastically reduced rate [TS]

00:37:14   pipe that into their data center where [TS]

00:37:17   they have tons of little boxes that [TS]

00:37:19   record all the shows and ferry them out [TS]

00:37:21   or whatever and then Apple sells to the [TS]

00:37:22   consumer a little tiny box or subsidizes [TS]

00:37:25   you know $50 box $100 box or maybe it's [TS]

00:37:27   given away for free gives that to the [TS]

00:37:29   consumer and then watch all their [TS]

00:37:30   television through that box they watch [TS]

00:37:32   live sports to it they watch any show [TS]

00:37:33   first-run movies anything you can get [TS]

00:37:35   anywhere because Apple is paying Apple [TS]

00:37:38   is basically the reseller Apple is [TS]

00:37:39   acting like a cable company buying the [TS]

00:37:41   content from wherever it's available [TS]

00:37:43   storing it and then streaming it out to [TS]

00:37:45   you for your monthly subscription fee [TS]

00:37:47   that you pay that water box and [TS]

00:37:50   that's all content that would be great [TS]

00:37:52   yeah we already but I already skipped [TS]

00:37:55   over seven reasons why that's basically [TS]

00:37:57   impossible seven yeah but with that but [TS]

00:38:00   that would be a solution because then [TS]

00:38:01   you can throw it all your other boxes [TS]

00:38:03   and there would be no limitations all [TS]

00:38:05   right it all depends on the business [TS]

00:38:06   deals and how much it cost so if they [TS]

00:38:08   gave you the box for free and it cost [TS]

00:38:09   you 15 20 $30 $40 I don't know what the [TS]

00:38:12   price limit is a month where that would [TS]

00:38:13   be a good deal but you know I want Apple [TS]

00:38:18   to solve the problem and sell me the [TS]

00:38:20   solution so Apple deal with all these [TS]

00:38:21   companies that own the content Apple [TS]

00:38:23   deal with who has the exclusive NFL [TS]

00:38:24   contract Apple deal with why things [TS]

00:38:27   aren't available in Netflix streaming [TS]

00:38:28   but you can get them in on a DVD R and a [TS]

00:38:30   blu-ray streaming HD content you know [TS]

00:38:33   maybe my internet connection is not fast [TS]

00:38:34   enough so maybe that's another reason [TS]

00:38:35   the solution isn't as in the feasible [TS]

00:38:37   yet but that would be one example of a [TS]

00:38:40   solution another one that I would take [TS]

00:38:41   as like a second choice is just Tebow [TS]

00:38:44   get your act together because they're [TS]

00:38:46   not solving the entire problem but [TS]

00:38:47   they're solving a lot of it they're [TS]

00:38:48   solving the broadcast television [TS]

00:38:50   subscription problem for me because I [TS]

00:38:53   pay for a subscription it's got a lot of [TS]

00:38:55   shows Tebow does a lot of what I wanted [TS]

00:38:57   to do some stuff is outside that realm [TS]

00:38:59   like movies and stuff like that but for [TS]

00:39:01   television shows traditional television [TS]

00:39:03   shows - you would just get its act [TS]

00:39:05   together and make a box it doesn't stink [TS]

00:39:06   I'd pay a lot of money for you know oh [TS]

00:39:09   and don't forget Tebow doesn't just sell [TS]

00:39:11   to you that box they sell you a monthly [TS]

00:39:12   subscription form right or a life [TS]

00:39:14   together but they're taking away the [TS]

00:39:15   lifetime it seems like well they keep [TS]

00:39:17   saying they're going to but I just got [TS]

00:39:19   one on my I mean do you have one on [TS]

00:39:20   yours yes I bought it on mine I bought [TS]

00:39:23   mine more recently than you bought you [TS]

00:39:25   as my latest one my TiVo HD XL was only [TS]

00:39:27   a year or two ago and they were still [TS]

00:39:29   selling a lifetime but you know they're [TS]

00:39:31   making ton I don't see how that can't be [TS]

00:39:33   profitable the hardware in my TiVo must [TS]

00:39:36   cost them one hundred and fifty dollars [TS]

00:39:37   and I bought the box were like 300 and [TS]

00:39:40   then paid like 500 more where ever was [TS]

00:39:42   for the lifetime but the other people [TS]

00:39:43   were paying month-to-month they're [TS]

00:39:45   paying a monthly fee for what for the [TS]

00:39:47   guide info they say you're paying for [TS]

00:39:49   the list of when the shows are on list [TS]

00:39:51   by way which stinks and does not [TS]

00:39:53   correctly flag things as repeats and [TS]

00:39:55   makes the Daily Show record 20 times and [TS]

00:39:57   everything about TiVo drives me nuts [TS]

00:40:00   but they still can't make money I hope [TS]

00:40:02   they have a box that they sell it's got [TS]

00:40:04   to be a massive profit and they have [TS]

00:40:05   recurring revenue and they still can't [TS]

00:40:07   make money it's just depressing [TS]

00:40:10   yeah but here here's the thing let's [TS]

00:40:12   take a step back for a second there's [TS]

00:40:14   other there are other companies who are [TS]

00:40:16   trying to solve some of these problems [TS]

00:40:17   an example of that would be the Boxee [TS]

00:40:21   Box [TS]

00:40:22   have you tried this you read anything [TS]

00:40:24   about this I know about boxy the program [TS]

00:40:27   and I've used it I've read about the [TS]

00:40:29   Boxee Box which I'm assuming would be [TS]

00:40:31   like you so you don't have to PC running [TS]

00:40:32   boxy connected here yeah its elevation [TS]

00:40:35   inside this box and it will run the [TS]

00:40:36   software for you right it's a small [TS]

00:40:38   little cube that that sits under you [TS]

00:40:41   know or beside your TV and it's it's [TS]

00:40:44   small I mean it you know it you can hold [TS]

00:40:46   it in one hand and it is some form of PC [TS]

00:40:51   that that runs the boxy stuff and and [TS]

00:40:55   it's that's all it does but you know [TS]

00:40:58   really the it's the same as running boxy [TS]

00:41:01   on on a Mac or PC yourself it just it's [TS]

00:41:04   a it's a one and I think it's it's [TS]

00:41:06   either 99 or 100 99 bucks I forget the [TS]

00:41:08   price of it but what do you think of the [TS]

00:41:11   boxy experience well the boxy and to [TS]

00:41:15   even greater extent Google TV are kind [TS]

00:41:18   of like like when I wrote my blog post [TS]

00:41:19   with this solution or problem or I don't [TS]

00:41:22   know I was just complaining really but [TS]

00:41:24   if I wrote the blog post about TV there [TS]

00:41:26   was a condensed version of this big [TS]

00:41:28   complaint about television and why Apple [TS]

00:41:29   doesn't want to do anything about it [TS]

00:41:32   everyone said Oh Google TV have you seen [TS]

00:41:34   the stuff about Google TV they're going [TS]

00:41:35   to do what you want some people brought [TS]

00:41:37   up boxy too like the thing was you know [TS]

00:41:39   make me a box that's omnivorous this is [TS]

00:41:41   the client-side solution instead of [TS]

00:41:43   Apple doing something at a data center [TS]

00:41:44   Apple or somebody else make a box it's [TS]

00:41:46   omnivorous right take content from [TS]

00:41:47   everywhere Google TV was totally trying [TS]

00:41:49   to do that you attach the Google TV it [TS]

00:41:51   is the Borg it absorbs all the 50 other [TS]

00:41:53   inputs that you have right Amazon [TS]

00:41:55   on-demand YouTube you know your Netflix [TS]

00:41:59   subscription your television your cable [TS]

00:42:00   everything it sucks it all in provides a [TS]

00:42:02   unified interface and then you watch it [TS]

00:42:05   and the demos for Google TV and the [TS]

00:42:07   mission statement all sound great but [TS]

00:42:09   you know how hard that is and Google is [TS]

00:42:10   finding out how hard that is it's [TS]

00:42:11   especially hard when you don't help [TS]

00:42:13   apparently [TS]

00:42:13   the broadcast companies that you're [TS]

00:42:15   doing this and they said nope no content [TS]

00:42:16   for you right okay that's kind of a big [TS]

00:42:19   bummer you know great playing there [TS]

00:42:20   Google but uh boxy and these other ones [TS]

00:42:23   are kind of a a geeks type toy in that [TS]

00:42:26   they're nudge-nudge wink-wink omnivorous [TS]

00:42:28   where they say you know we can get [TS]

00:42:30   content from YouTube and blonde anyplace [TS]

00:42:33   else you might get it you know say no [TS]

00:42:34   more say no more right like they do that [TS]

00:42:36   thing and so people get the box and [TS]

00:42:39   sometimes they're that they're filled [TS]

00:42:40   with features that will like correctly [TS]

00:42:42   recognized illegally downloaded things [TS]

00:42:44   and provide album art from a [TS]

00:42:46   crowd-sourced you know net album art but [TS]

00:42:48   you know episode subscrip descriptions [TS]

00:42:50   and it will identify this is you know [TS]

00:42:52   dexter season 3 episode 4 with a full [TS]

00:42:54   description and a picture of the thing [TS]

00:42:56   and a star rating and social like they [TS]

00:42:59   will go along there it's amazing to me [TS]

00:43:01   these things work flex is another one [TS]

00:43:02   that they will take your illegally [TS]

00:43:04   downloaded content and make it feel like [TS]

00:43:06   a much much much much better TiVo and [TS]

00:43:09   and it's amazing you know the dream [TS]

00:43:11   solution that I know some unnamed people [TS]

00:43:13   do is you get an RSS feed from a torrent [TS]

00:43:17   site that has torrents of the shows you [TS]

00:43:19   want and that just runs continuously [TS]

00:43:20   torrenting the episodes that you want [TS]

00:43:22   and it puts them into your omnivorous [TS]

00:43:24   box your numerous box sorts them out and [TS]

00:43:26   breaks them down into seasons and [TS]

00:43:28   everything and so when you turn on your [TS]

00:43:30   television you have this interface to [TS]

00:43:31   almost any Content you want in real time [TS]

00:43:34   in HD with no commercials you know with [TS]

00:43:37   subtitles if you want it just an amazing [TS]

00:43:39   experience doesn't exist no matter how [TS]

00:43:41   much money you pay anybody and you're [TS]

00:43:42   getting it for free albeit illegally if [TS]

00:43:44   you're a geek and set up this giant [TS]

00:43:46   scenario that's that's too much work [TS]

00:43:48   even for me and and especially since I'm [TS]

00:43:51   paying everyone I can possibly pay to [TS]

00:43:54   try to get the content I want already [TS]

00:43:55   what I then what do you think of the [TS]

00:43:58   potential down the road for and I've [TS]

00:44:03   heard people talk about this before [TS]

00:44:04   where essentially you pick and choose [TS]

00:44:08   what it is that you want to watch and [TS]

00:44:10   you pay based essentially instead of [TS]

00:44:13   being for a an overall subscription you [TS]

00:44:16   subscribe to just the things that are [TS]

00:44:18   interesting to you so if you just want [TS]

00:44:19   to watch The Biggest Loser [TS]

00:44:20   you paid $2.99 for or 1099 or whatever [TS]

00:44:25   it would cost for the [TS]

00:44:27   description to a Biggest Loser and you [TS]

00:44:29   get the whole thing and you get them [TS]

00:44:30   when they come out so they are available [TS]

00:44:32   to you you know on whatever night at [TS]

00:44:35   8:00 p.m. that's when you can watch it [TS]

00:44:37   or anytime thereafter it's just there [TS]

00:44:39   for you it's almost like that torrenting [TS]

00:44:41   except it's more legitimate it shows up [TS]

00:44:44   when it's available you watch it and [TS]

00:44:46   instead of having to sort through the [TS]

00:44:49   200 channels that everybody has the of [TS]

00:44:51   which they only watch for and tape [TS]

00:44:54   things on those four you know or or [TS]

00:44:56   scattered across you know that the [TS]

00:44:59   instead you're saying I'm going to pick [TS]

00:45:02   a menu of shows I'm going to pay those [TS]

00:45:04   shows appear on my TV I watch them when [TS]

00:45:07   I want to watch them it's not quite [TS]

00:45:08   video on-demand [TS]

00:45:09   its subscription what do you think of [TS]

00:45:13   that as a geek I have to be personally [TS]

00:45:17   very wary of this and I think in general [TS]

00:45:19   people need to to recognize the fact [TS]

00:45:21   that subscription you know bundling of [TS]

00:45:24   channels pays for the shows the geeks [TS]

00:45:27   want to watch right a la carte it very [TS]

00:45:32   quickly makes it completely unfeasible [TS]

00:45:33   to make geeky shows because not enough [TS]

00:45:35   people want to watch them so all those [TS]

00:45:38   people who are watching America's [TS]

00:45:40   Funniest Home Videos or American Idol I [TS]

00:45:42   guess is the more modern reference there [TS]

00:45:43   or any other sort of mass-market show [TS]

00:45:45   those shows you know or even you know [TS]

00:45:47   the popular basic cable shows those are [TS]

00:45:49   paying for the shows that geeks want to [TS]

00:45:50   watch and the reason a la carte is not [TS]

00:45:53   you know offered as much as because it's [TS]

00:45:56   more expensive and then the less the [TS]

00:45:58   farther out of the mainstream you go the [TS]

00:46:00   more expensive it gets for you so what [TS]

00:46:02   about what about things like Hulu and [TS]

00:46:03   integrating Hulu into you know into the [TS]

00:46:06   boxy and and other things like that Hulu [TS]

00:46:08   does solve a lot of that problem [TS]

00:46:10   everyone is trying to it's a bunch of [TS]

00:46:13   it's the free market at work everyone is [TS]

00:46:15   trying to solve the problem in the best [TS]

00:46:16   way that they can and I guess it's the [TS]

00:46:19   fight to see who's going to you know do [TS]

00:46:20   better but from the consumers [TS]

00:46:22   perspective you're just slowly replacing [TS]

00:46:24   one set of boxes with another set hoping [TS]

00:46:27   someone comes out on top TiVo has [TS]

00:46:28   actually been around the longest so a [TS]

00:46:30   lot of anyone who's a TV geek and [TS]

00:46:32   watches a lot of TV probably has series [TS]

00:46:34   of TiVo in their lives at this point but [TS]

00:46:36   there's still new boxes coming out that [TS]

00:46:37   we're interested in and we keep trying [TS]

00:46:39   one to see if this will help or this [TS]

00:46:40   will work [TS]

00:46:41   we're May building our own TV experience [TS]

00:46:43   piecemeal from solutions that don't [TS]

00:46:46   really solve our problem in their and [TS]

00:46:47   their entirety just solve one small [TS]

00:46:49   aspect of it and the geekier you are the [TS]

00:46:51   more you're able to piece together what [TS]

00:46:53   you hope is a solution that that fills [TS]

00:46:55   the puzzle piece in your life for [TS]

00:46:56   television but nobody's solving at all [TS]

00:46:59   and these box makers and it's not Apple [TS]

00:47:03   can't make a run of it but like Roku or [TS]

00:47:06   Vudu they don't have this they don't [TS]

00:47:07   have to have a global business where [TS]

00:47:08   they can sell million units they just [TS]

00:47:09   want to you know make a living they [TS]

00:47:12   don't need an apple size kind of success [TS]

00:47:14   to to feel like they're a success do you [TS]

00:47:16   have a Roku I don't I mean like I don't [TS]

00:47:19   use a Roku for anything that I can get [TS]

00:47:21   in a Roku I can get it in a different [TS]

00:47:23   form on another box that I have but like [TS]

00:47:25   I said I almost bought that new Apple TV [TS]

00:47:27   a because it's 99 bucks and be because [TS]

00:47:28   it has no fan I said just think of it I [TS]

00:47:31   can stream TiVo in what everyone seems [TS]

00:47:34   to say is a better experience in [TS]

00:47:35   streaming TiVo off of stream TV live [TS]

00:47:37   stream Netflix yeah ah and the [TS]

00:47:39   experience that people seem to say it's [TS]

00:47:41   better than streaming it over a TiVo [TS]

00:47:42   which I have no trouble imagining [TS]

00:47:43   because the TiVo slow and annoying and [TS]

00:47:46   just drives me nuts when it streams TiVo [TS]

00:47:48   and it would add no additional noise so [TS]

00:47:50   maybe I'd have tough time making that [TS]

00:47:53   argument to my wife that I want to spend [TS]

00:47:55   a hundred dollars and another box of the [TS]

00:47:56   television just so I can do something [TS]

00:47:57   that I can already do slightly better [TS]

00:48:00   but you know so far I haven't bought one [TS]

00:48:01   so what about what about what our friend [TS]

00:48:03   John Gruber calls the back door the back [TS]

00:48:07   door concept of being able to you know [TS]

00:48:10   get an app on your your iPad or your [TS]

00:48:14   iPhone and use airplay to output the [TS]

00:48:18   video from that app and the one that he [TS]

00:48:20   talks about and the one that I certainly [TS]

00:48:23   would want to do this with and will do [TS]

00:48:26   this with is an MLB so you want to watch [TS]

00:48:30   a game you subscribe I think it's you [TS]

00:48:32   know 14 bucks or whatever it is see to [TS]

00:48:34   subscription to the MLB you set your [TS]

00:48:37   iPad down instead of watching it on the [TS]

00:48:39   iPad you hit the little airplay button [TS]

00:48:40   and boom shows up on your Apple TV now [TS]

00:48:42   you're watching it on your television [TS]

00:48:44   and what about that you can do that with [TS]

00:48:47   the Hulu app you can do that any any app [TS]

00:48:50   my understanding is any app that has [TS]

00:48:54   access to era that decides to get access [TS]

00:48:58   to the airplay which is available if [TS]

00:49:00   you're building an iOS app you can just [TS]

00:49:02   use it you can output your your video [TS]

00:49:05   right to that so in that sense it's like [TS]

00:49:08   a your TV becomes a wireless monitor for [TS]

00:49:13   your iOS device slea the Apple TV - you [TS]

00:49:18   can get the cat to scare the bird and [TS]

00:49:20   then the bird will make a squawk that [TS]

00:49:22   will they will start all the the other [TS]

00:49:24   bird talk over the use of all the same [TS]

00:49:26   discounted you're discounting it you're [TS]

00:49:28   not discounting and I'm just saying [TS]

00:49:29   these are solutions for geeks that you [TS]

00:49:32   you're going to go to someone and say [TS]

00:49:34   here's the new way to watch television [TS]

00:49:35   you're going to download an app onto [TS]

00:49:36   your iPhone and you're going to press [TS]

00:49:37   the button onto your iPhone and make [TS]

00:49:38   sure your Apple TV that you also bought [TS]

00:49:40   by the way is also set up and connected [TS]

00:49:42   the televisions on that input and then [TS]

00:49:43   you can play the thing from your iPod [TS]

00:49:44   over there to the television but by the [TS]

00:49:46   way it's going to drain the battery on [TS]

00:49:47   your iPod and so make sure you have your [TS]

00:49:49   app I plugged in and you can only do [TS]

00:49:50   limited things on your iPod while this [TS]

00:49:52   is going on and make sure you have [TS]

00:49:53   enough space for the show you want to [TS]

00:49:54   stream and it's not a solution to the [TS]

00:49:57   television problems just one more it's [TS]

00:49:59   just one more thing that you get and [TS]

00:50:01   it's great and everything like I [TS]

00:50:02   especially like the experience of go on [TS]

00:50:04   a trip take pictures come back home and [TS]

00:50:06   show the pictures without fiddling with [TS]

00:50:09   stuff but even that is beyond most [TS]

00:50:12   people I think it's just it's just great [TS]

00:50:14   for us geeks and we're on the cutting [TS]

00:50:15   edge of this maybe it'll get easier with [TS]

00:50:16   time but that kind of backdoor solution [TS]

00:50:19   I feel like everyone is nibbling around [TS]

00:50:21   the edges of this thing but the mass [TS]

00:50:23   market is still paying for cable and [TS]

00:50:24   watching American Idol and that's their [TS]

00:50:26   solution for television slim in the chat [TS]

00:50:28   room says that you could make a nerd cry [TS]

00:50:30   in 15 seconds by crushing his dreams [TS]

00:50:33   that's true I you know I guess I'm [TS]

00:50:36   getting greedy at this point because [TS]

00:50:37   Apple has solved all these other [TS]

00:50:39   problems for me at Apple pretty much [TS]

00:50:40   solved the music problem and well now [TS]

00:50:43   why do you think it was so it they they [TS]

00:50:45   they walked in and really really did [TS]

00:50:48   solve the music problem and they did it [TS]

00:50:50   so quickly and so effectively why why [TS]

00:50:55   was it so much easier there are you know [TS]

00:50:58   and we know that the record industry [TS]

00:51:00   they're not pushovers you know what I'm [TS]

00:51:03   saying I mean it wasn't iTunes itunes [TS]

00:51:05   was Pearl Harbor caught on my surprise [TS]

00:51:07   right came out of nowhere Sunday morning [TS]

00:51:10   bombed their whole business right and [TS]

00:51:12   then and and just you know just [TS]

00:51:14   decimated them and then then they had [TS]

00:51:16   you know they had many things going for [TS]

00:51:17   them the fact that there was big five [TS]

00:51:19   record labels that sort of controlled [TS]

00:51:20   everything instead of eight million [TS]

00:51:21   different cable companies right right [TS]

00:51:23   and the fact that they were they were [TS]

00:51:25   negotiating from a position of power [TS]

00:51:27   it's like look your business is already [TS]

00:51:28   destroyed you need us to bring you back [TS]

00:51:30   right the fact that music was more [TS]

00:51:35   easily within the realm of technology [TS]

00:51:38   abilities although I'm kind of [TS]

00:51:39   disappointed that the iTunes resolution [TS]

00:51:41   made a revolution made the quality of [TS]

00:51:43   music go down reversing a very long [TS]

00:51:45   trend of the quality music going up I'm [TS]

00:51:47   talking about like bitrate and [TS]

00:51:48   everything like that yeah it's still [TS]

00:51:49   like for the mass market technology [TS]

00:51:52   reached a point where we had no problem [TS]

00:51:53   whatsoever giving you music that was [TS]

00:51:55   good enough for all consumers television [TS]

00:51:57   is pretty much at that point too but you [TS]

00:51:59   could say like come on why is it not [TS]

00:52:01   1080p everywhere so we're just on the [TS]

00:52:03   cusp but but music was well within those [TS]

00:52:06   bounds and really just they just scored [TS]

00:52:08   a surprise attack victory [TS]

00:52:10   um and everything went right and caught [TS]

00:52:13   everyone unaware caught the content [TS]

00:52:14   providers unaware caught all of the [TS]

00:52:16   other companies unaware Apple just got [TS]

00:52:17   out the gate and did their thing and [TS]

00:52:19   said yay we are victorious um but then [TS]

00:52:21   every other business looked at what [TS]

00:52:23   happened to music and just quickly in [TS]

00:52:25   the boardroom it's like oh my god we we [TS]

00:52:27   do not want what just happened to music [TS]

00:52:28   to happen to us and they you know [TS]

00:52:30   quickly fortified and started [TS]

00:52:31   backpedaling and and said if if a fellow [TS]

00:52:33   comes to us remember don't do what the [TS]

00:52:35   music guys did just like yeah we got to [TS]

00:52:39   be stronger we can't let them take over [TS]

00:52:41   let's make deals with everybody let's [TS]

00:52:42   tell everyone in content Netflix will [TS]

00:52:44   sell you a Roku you want to stream [TS]

00:52:45   through anybody what we don't want to [TS]

00:52:46   Apple to have too much power it was it's [TS]

00:52:50   kind of a little bit of a cluster now [TS]

00:52:51   because the apples victory in music has [TS]

00:52:54   made their repeat of that victory in [TS]

00:52:56   other markets or anybody's repeat that [TS]

00:52:58   victory landmark is much harder books [TS]

00:53:00   are like that till you books all these [TS]

00:53:01   companies music industry is kind of [TS]

00:53:03   their cautionary tale and they have now [TS]

00:53:06   become their own worst enemy even more [TS]

00:53:07   so because they think they're doing what [TS]

00:53:09   they need to do to defend themselves [TS]

00:53:11   against that type of victory but [TS]

00:53:12   consumer consumers perspective again [TS]

00:53:15   other than the music quality going down [TS]

00:53:17   consumers perspective iTunes was a big [TS]

00:53:19   big win right [TS]

00:53:20   we all have iPods we [TS]

00:53:21   we don't really have many complaints [TS]

00:53:23   about getting our music you know the [TS]

00:53:24   Beatles are finally on iTunes like it's [TS]

00:53:26   it's utopia utopia of poorly compressed [TS]

00:53:29   music but still so then since we're [TS]

00:53:33   since we're almost at a time again you [TS]

00:53:36   do this on your lunch break we it's true [TS]

00:53:38   yeah where where are we going to be then [TS]

00:53:40   in a year or five years from now is it [TS]

00:53:42   is it just going to be more devices that [TS]

00:53:45   maybe do a little bit more but we still [TS]

00:53:46   have 10 things hanging off the back of [TS]

00:53:48   our TV I think that the things hanging [TS]

00:53:51   off of our TV will get better and [TS]

00:53:53   smarter and they will fight with each [TS]

00:53:54   other or coalesce than expand and [TS]

00:53:56   coalesce and expand I don't think [TS]

00:53:58   there'll be much of a net change in the [TS]

00:54:00   number of things but I think all that [TS]

00:54:02   that activity will slowly slowly slowly [TS]

00:54:06   leach out the mass market from where [TS]

00:54:11   they are now which is a subscription [TS]

00:54:13   television so from a cable provider a [TS]

00:54:15   satellite slowly start pulling them a [TS]

00:54:17   little tiny bit of time into other [TS]

00:54:18   avenues I don't think in five years it [TS]

00:54:21   will be that drastic maybe you know 95% [TS]

00:54:23   of the people have cable or satellite [TS]

00:54:25   subscription snow maybe it'll be 94 93 [TS]

00:54:27   92 but that will start to happen [TS]

00:54:30   at the edges the geeks the people who [TS]

00:54:32   only watch one show and they want an ala [TS]

00:54:33   carte makes sense them even with the [TS]

00:54:35   ridiculous pricing of you know one show [TS]

00:54:36   over fifty bucks it still makes sense [TS]

00:54:38   for some people to do that for an entire [TS]

00:54:39   season of show that will just continue [TS]

00:54:42   to happen in a nibble away at the [TS]

00:54:45   corporate in five years I don't see it [TS]

00:54:47   being fundamentally different unless [TS]

00:54:48   some player gets the wherewithal to go [TS]

00:54:51   for one of the solutions though that I [TS]

00:54:52   talked about before the data center [TS]

00:54:54   solution the client side omnivorous [TS]

00:54:56   solution where you talk to the content [TS]

00:54:57   guys beforehand and you make the UI [TS]

00:55:00   Apple quality and not Google quality but [TS]

00:55:05   that that's where I see things going I [TS]

00:55:06   just hope Tebow is still in business [TS]

00:55:07   because I don't know what I'm going to [TS]

00:55:09   do if they're they stopped making their [TS]

00:55:10   crappy boxes because then what am I [TS]

00:55:11   going to pay for so yeah but what what [TS]

00:55:15   what happens I mean the it's clear that [TS]

00:55:17   TiVo is not like they're not they're not [TS]

00:55:20   they're struggling they're not out of it [TS]

00:55:23   but they're struggling [TS]

00:55:24   I mean why why would a player want to be [TS]

00:55:27   in this industry at all I'm all I'm [TS]

00:55:29   frequently amazed that Apple has done as [TS]

00:55:32   much as they've done [TS]

00:55:34   for for this in this space it's clear [TS]

00:55:37   Apple wants to be in this business but [TS]

00:55:40   that jobs just recognizes as a [TS]

00:55:42   businessman that he doesn't have a way [TS]

00:55:45   to do it successfully yet maybe at some [TS]

00:55:47   point that stops mattering and they do a [TS]

00:55:49   pay pull an Xbox and say we're going to [TS]

00:55:50   sync ten billion dollars over ten years [TS]

00:55:52   into this business but it's going to [TS]

00:55:54   lose money hand-over-fist but eventually [TS]

00:55:55   we're going to have a foothold and maybe [TS]

00:55:57   start making some market success I don't [TS]

00:56:00   know if it's in Apple to do that type of [TS]

00:56:02   thing they tend to want to make money on [TS]

00:56:03   everything they do [TS]

00:56:03   Nintendo style rather than Microsoft [TS]

00:56:05   style but it you know it's happened in [TS]

00:56:08   other industries before Microsoft spent [TS]

00:56:10   billions of dollars to get a football in [TS]

00:56:11   the console business they lost billions [TS]

00:56:13   of dollars to do it and they decided it [TS]

00:56:15   was worthwhile maybe some company [TS]

00:56:16   decides the same thing about television [TS]

00:56:18   and you know embarks on one of these [TS]

00:56:21   endeavors that will actually solve the [TS]

00:56:23   problem for the consumer even though [TS]

00:56:25   they know it's like a long-term play [TS]

00:56:26   like it's a ten-year plan before we see [TS]

00:56:28   a cent out of this but who can do that [TS]

00:56:30   Microsoft could do it in the console [TS]

00:56:32   market [TS]

00:56:32   barely who else is that big you know [TS]

00:56:35   apples is a big play right the Exxon [TS]

00:56:37   Mobile we'll get into the business of [TS]

00:56:40   television there the other person who [TS]

00:56:41   has a lot of disposable income but I [TS]

00:56:42   really don't feel like that's their core [TS]

00:56:43   competency yeah really all right John [TS]

00:56:46   we'll work on it we're going to do this [TS]

00:56:47   again right we're going to be back here [TS]

00:56:49   next week at every week on Friday unless [TS]

00:56:52   there's some kind of job emergency that [TS]

00:56:54   requires you to put your suit and tie on [TS]

00:56:57   and and you know this will be a weekly [TS]

00:57:01   thing so people can come back here and [TS]

00:57:03   hear more from John if you want if [TS]

00:57:05   people want to start reading more from [TS]

00:57:08   you they should do what Ars Technica is [TS]

00:57:11   that the best place for your best [TS]

00:57:12   writing or where you put right there so [TS]

00:57:15   infrequently but the most the place I [TS]

00:57:16   write most of the time as you all know [TS]

00:57:18   is Twitter but that's that's in tiny [TS]

00:57:19   little snippets and you're siracusa si [TS]

00:57:21   RAC USA on Twitter so if you want to [TS]

00:57:26   hear from me everyday 140 characters at [TS]

00:57:28   a time that's one place to look for it [TS]

00:57:30   place otherwise yeah I write for ours [TS]

00:57:32   occasionally you'll see me in Mac world [TS]

00:57:33   and I have a couple of blogs stashed [TS]

00:57:37   away on the internet well very good well [TS]

00:57:39   we will we'll see you guys all again [TS]

00:57:42   next week have a good one [TS]