Hypercritical

00:00:00 ◼   ► this is episode number one of [TS]

00:00:01 ◼   ► hypercritical the show is hosted by John [TS]

00:00:04 ◼   ► siracusa and Dan Benjamin that's me this [TS]

00:00:07 ◼   ► episode is sponsored by source bits [TS]

00:00:09 ◼   ► providing software design and [TS]

00:00:11 ◼   ► development services for iOS Android Mac [TS]

00:00:13 ◼   ► in the web source bids is at the [TS]

00:00:15 ◼   ► bleeding edge of emergent technologies [TS]

00:00:17 ◼   ► and their deep experience and successful [TS]

00:00:19 ◼   ► track record will make sure that your [TS]

00:00:20 ◼   ► idea is transformed into an awesome [TS]

00:00:22 ◼   ► visually stunning app in no time [TS]

00:00:24 ◼   ► check them out at source bits comm and [TS]

00:00:26 ◼   ► by campaign monitor email marketing [TS]

00:00:29 ◼   ► software for designers in their clients [TS]

00:00:31 ◼   ► you can design great-looking emails [TS]

00:00:32 ◼   ► using your own tools track your email [TS]

00:00:35 ◼   ► related conversions and sales and manage [TS]

00:00:37 ◼   ► your subscribers with ease they've got [TS]

00:00:39 ◼   ► an API monthly pricing and now [TS]

00:00:41 ◼   ► autoresponders sign up today at campaign [TS]

00:00:44 ◼   ► monitor calm this is the first episode [TS]

00:00:47 ◼   ► of hyper critical right you're John [TS]

00:00:49 ◼   ► siracusa people know your writing from [TS]

00:00:52 ◼   ► ARS technica and maybe some other places [TS]

00:00:55 ◼   ► too out Dan Benjamin we're going to [TS]

00:00:57 ◼   ► we're going to start talking about [TS]

00:01:00 ◼   ► things technology maybe Apple a little [TS]

00:01:03 ◼   ► bit things that we love and hate the [TS]

00:01:07 ◼   ► you're gonna you're going to be more of [TS]

00:01:08 ◼   ► the hater I'll be more of the lover I [TS]

00:01:11 ◼   ► guess you hate plenty of things too we [TS]

00:01:13 ◼   ► will find that out I think through the [TS]

00:01:15 ◼   ► show yes but this is a new show I [TS]

00:01:18 ◼   ► interviewed you on the pipeline and ever [TS]

00:01:19 ◼   ► since then I said you we need to do a [TS]

00:01:21 ◼   ► show and you kept saying I can't I can't [TS]

00:01:23 ◼   ► do it I can't do a show I work and I [TS]

00:01:26 ◼   ► said what this isn't work and you said [TS]

00:01:27 ◼   ► well I have a full-time job I have to I [TS]

00:01:29 ◼   ► have to go into an office I'm a you know [TS]

00:01:32 ◼   ► I wear a suit and tie every morning and [TS]

00:01:34 ◼   ► not quite punchy in but no I got a 9 to [TS]

00:01:39 ◼   ► 5 but you made it work you you you end [TS]

00:01:42 ◼   ► up 9 to 5 - more or less [TS]

00:01:43 ◼   ► you know you went to your boss and you [TS]

00:01:45 ◼   ► said that listen we got to make this [TS]

00:01:46 ◼   ► happen this is more important than than [TS]

00:01:49 ◼   ► anything this is the most important [TS]

00:01:50 ◼   ► thing I've got going as the show and he [TS]

00:01:52 ◼   ► said I said ok so they're making an [TS]

00:01:56 ◼   ► exception and once in a while [TS]

00:01:57 ◼   ► periodically we need to be fair and set [TS]

00:01:59 ◼   ► expectations Jon that periodically we [TS]

00:02:03 ◼   ► may not be able to do a show because of [TS]

00:02:05 ◼   ► something urgent that happens with with [TS]

00:02:06 ◼   ► you and your job that's true work has to [TS]

00:02:09 ◼   ► take precedence but today we are doing a [TS]

00:02:11 ◼   ► show and what are we talking about you [TS]

00:02:12 ◼   ► came up with this long [TS]

00:02:13 ◼   ► of topics and told me to pick one I [TS]

00:02:15 ◼   ► picked one you just pick one randomly [TS]

00:02:17 ◼   ► I'm wondering about that I know I picked [TS]

00:02:19 ◼   ► on because I thought it would be kind of [TS]

00:02:21 ◼   ► interesting but because I don't want to [TS]

00:02:23 ◼   ► talk about Verizon anymore [TS]

00:02:24 ◼   ► yeah really we could have another show [TS]

00:02:27 ◼   ► we repeat everything that's already been [TS]

00:02:28 ◼   ► said about the iPhone Verizon and Mac [TS]

00:02:30 ◼   ► App Store now we thought one of your [TS]

00:02:33 ◼   ► topics that I really liked was talking [TS]

00:02:36 ◼   ► about the the present and future of will [TS]

00:02:41 ◼   ► you say it it was your time also you [TS]

00:02:43 ◼   ► picked the TV topic yeah the TV topic is [TS]

00:02:45 ◼   ► not particularly topical because what [TS]

00:02:47 ◼   ► the new Apple TV was the last time you [TS]

00:02:49 ◼   ► know people in the Apple community were [TS]

00:02:51 ◼   ► talking about TV but it's on my list I [TS]

00:02:53 ◼   ► blogged about it when the new Apple TV [TS]

00:02:55 ◼   ► came out but it's still kind of sticking [TS]

00:02:58 ◼   ► in my craw the whole TV issue and [TS]

00:03:01 ◼   ► apparently in your craw as well to some [TS]

00:03:03 ◼   ► degree because you picked it out of the [TS]

00:03:04 ◼   ► long list of other topics many which are [TS]

00:03:06 ◼   ► much more relevant but well you know [TS]

00:03:07 ◼   ► we'll save the list mean Marco can [TS]

00:03:09 ◼   ► compare list because he's got a list [TS]

00:03:10 ◼   ► I've got a list a lot although I show [TS]

00:03:11 ◼   ► you my list yeah he doesn't reveal the [TS]

00:03:13 ◼   ► list but the whole reason that I did I [TS]

00:03:15 ◼   ► picked this topic I'll tell you why [TS]

00:03:17 ◼   ► because I currently am I'm mystified [TS]

00:03:21 ◼   ► first of all CES was was just last week [TS]

00:03:24 ◼   ► and the big thing at CES you would think [TS]

00:03:29 ◼   ► that more companies would want to be [TS]

00:03:32 ◼   ► getting into this into this TV set-top [TS]

00:03:35 ◼   ► box type space the Apple TV space for [TS]

00:03:38 ◼   ► lack of a better term there are so many [TS]

00:03:41 ◼   ► companies that do a really good job of [TS]

00:03:43 ◼   ► this but you know and people love do you [TS]

00:03:45 ◼   ► have one of the new Apple TVs do you [TS]

00:03:47 ◼   ► have it I do not I have a new one and I [TS]

00:03:50 ◼   ► have an old one and I'll let you take a [TS]

00:03:52 ◼   ► guess which which one do you think we [TS]

00:03:54 ◼   ► use for our main TV in the house new one [TS]

00:03:57 ◼   ► or old I can't guess I don't know your [TS]

00:04:00 ◼   ► TV habits I mean that the two machines [TS]

00:04:01 ◼   ► are so different [TS]

00:04:02 ◼   ► take a guess I'm going to say new old [TS]

00:04:05 ◼   ► yeah yeah we started out with the new [TS]

00:04:08 ◼   ► one but the problem with and at first [TS]

00:04:09 ◼   ► like it seems like this is a really big [TS]

00:04:12 ◼   ► benefit is that the thing doesn't need [TS]

00:04:14 ◼   ► to sync or anything you know that's [TS]

00:04:16 ◼   ► that's the big plus for it it doesn't [TS]

00:04:17 ◼   ► need to sync you just do any computer [TS]

00:04:20 ◼   ► can send stuff right to it or pull stuff [TS]

00:04:22 ◼   ► from it right but that actually became a [TS]

00:04:25 ◼   ► huge liability because my wife has a lab [TS]

00:04:27 ◼   ► and my main machine is a laptop although [TS]

00:04:31 ◼   ► I have like a dozen machines in here to [TS]

00:04:32 ◼   ► you know to do the show with these [TS]

00:04:35 ◼   ► different shows at the end of the day I [TS]

00:04:38 ◼   ► just I have a 13 inch unibody MacBook [TS]

00:04:41 ◼   ► that's my main my main machine where I [TS]

00:04:43 ◼   ► would keep stuff like that and neither [TS]

00:04:45 ◼   ► these machines are like consistently on [TS]

00:04:48 ◼   ► you know and she found it to be a big [TS]

00:04:51 ◼   ► pain it's like oh she'd have to go and [TS]

00:04:52 ◼   ► get her laptop out open it up and and [TS]

00:04:55 ◼   ► make sure that it's on and in some cases [TS]

00:04:57 ◼   ► make sure that it was plugged in so it [TS]

00:04:59 ◼   ► wouldn't run out of battery and he [TS]

00:05:00 ◼   ► always is it is where she's sitting with [TS]

00:05:02 ◼   ► it in a you know a Wi-Fi dead zone or is [TS]

00:05:05 ◼   ► it okay I mean all of these different [TS]

00:05:06 ◼   ► issues it makes it a big pain to make [TS]

00:05:09 ◼   ► sure that that there's there's a data [TS]

00:05:11 ◼   ► source for the new Apple TV whereas with [TS]

00:05:13 ◼   ► the old one you sync it and if your [TS]

00:05:16 ◼   ► primary audience is either somebody like [TS]

00:05:18 ◼   ► us where we might rent something or buy [TS]

00:05:20 ◼   ► something and watch it and we can plan [TS]

00:05:22 ◼   ► for that or it's a three-year-old kid [TS]

00:05:25 ◼   ► and he wants to you know watch whatever [TS]

00:05:27 ◼   ► you know shows cartoons whatever you [TS]

00:05:29 ◼   ► pull down for him it's so much easier to [TS]

00:05:31 ◼   ► just load up the Apple TV and put it [TS]

00:05:34 ◼   ► down there and then even if the internet [TS]

00:05:35 ◼   ► connection goes out you still got it you [TS]

00:05:39 ◼   ► know you don't need another computer to [TS]

00:05:40 ◼   ► be on and hooked up and running iTunes [TS]

00:05:42 ◼   ► and and there's a whole issue with the [TS]

00:05:44 ◼   ► dropping the home shares did you ever [TS]

00:05:45 ◼   ► have that problem I don't have either [TS]

00:05:48 ◼   ► one of either one of these so why did [TS]

00:05:52 ◼   ► you pick this topic then well I mean I [TS]

00:05:54 ◼   ► because I have a lot to say about also [TS]

00:05:55 ◼   ► what do you have to say about it well so [TS]

00:05:57 ◼   ► let's let's I always like to pull back [TS]

00:05:59 ◼   ► because I always think about you know [TS]

00:06:00 ◼   ► I'll think about some topic like you [TS]

00:06:02 ◼   ► know why the old Apple TV is better or [TS]

00:06:04 ◼   ► worse than the new one and so on and so [TS]

00:06:05 ◼   ► forth and then I'll just say is this a [TS]

00:06:07 ◼   ► specific case of a more general problem [TS]

00:06:09 ◼   ► and keep going up and up and up and at [TS]

00:06:11 ◼   ► the top level this I end up thinking [TS]

00:06:12 ◼   ► like it what's the problem with TV [TS]

00:06:14 ◼   ► obviously there's some sort of problem [TS]

00:06:17 ◼   ► with television that people are [TS]

00:06:19 ◼   ► introducing products that will solve [TS]

00:06:20 ◼   ► this problem for you and you know that [TS]

00:06:24 ◼   ► the problem of TV I think my conclusion [TS]

00:06:26 ◼   ► was that I think it's the same problem [TS]

00:06:28 ◼   ► as with most other things like music or [TS]

00:06:30 ◼   ► telephones or anything else is that [TS]

00:06:32 ◼   ► technology advances and when technology [TS]

00:06:34 ◼   ► advances it causes problems all right um [TS]

00:06:37 ◼   ► so for consumers the [TS]

00:06:41 ◼   ► problem with TV is that like at this [TS]

00:06:43 ◼   ► point even non-technical Institute [TS]

00:06:45 ◼   ► consumers know that the technology [TS]

00:06:47 ◼   ► exists to do stuff that would sort of [TS]

00:06:49 ◼   ► eliminate the past limitations of [TS]

00:06:51 ◼   ► television all right then maybe they [TS]

00:06:54 ◼   ► don't know the specifics but they just [TS]

00:06:55 ◼   ► know that like television when they were [TS]

00:06:57 ◼   ► growing at by these limitations that [TS]

00:06:58 ◼   ► right now there's stuff that can get [TS]

00:07:01 ◼   ► past them I go beyond what television [TS]

00:07:03 ◼   ► used to be able to do and for you know [TS]

00:07:05 ◼   ► content distributors or producers and [TS]

00:07:08 ◼   ► everything their problem is that all [TS]

00:07:10 ◼   ► this technology makes their past [TS]

00:07:11 ◼   ► business models less effective so this [TS]

00:07:14 ◼   ► is kind of the problem with TV this is [TS]

00:07:16 ◼   ► why there's all this TV stuff going on [TS]

00:07:18 ◼   ► because we've got this technology [TS]

00:07:19 ◼   ► technology is the thing that screws with [TS]

00:07:21 ◼   ► everything it it it makes that it puts [TS]

00:07:24 ◼   ► the desire into the consumer because [TS]

00:07:26 ◼   ► think if the consumers didn't know this [TS]

00:07:27 ◼   ► technology existed like they didn't see [TS]

00:07:29 ◼   ► you know that how their computers work [TS]

00:07:30 ◼   ► and how their phones work how everything [TS]

00:07:31 ◼   ► else works and say hmm why the hell is [TS]

00:07:33 ◼   ► TV still stink right right and then you [TS]

00:07:37 ◼   ► know the technology comes in disrupts [TS]

00:07:38 ◼   ► the existing business models and so [TS]

00:07:41 ◼   ► that's why I think people are trying to [TS]

00:07:42 ◼   ► make TV stuff and even at CES you didn't [TS]

00:07:46 ◼   ► see all the boxes and everything but you [TS]

00:07:47 ◼   ► did you know you have Google doing the [TS]

00:07:49 ◼   ► Google TV thing and stuff and people are [TS]

00:07:50 ◼   ► trying to sell you televisions that are [TS]

00:07:52 ◼   ► connected to the Internet and and all [TS]

00:07:54 ◼   ► the other things so people are trying to [TS]

00:07:56 ◼   ► make products to get money out of people [TS]

00:08:00 ◼   ► who are trying to solve this problem [TS]

00:08:03 ◼   ► with TV all right so let's look at what [TS]

00:08:05 ◼   ► Apple did because Apple is always the [TS]

00:08:07 ◼   ► great white hope and all these [TS]

00:08:08 ◼   ► situations where we've got some sort of [TS]

00:08:11 ◼   ► technology problem or whatever so they [TS]

00:08:13 ◼   ► made the Apple TV version one right [TS]

00:08:15 ◼   ► that's what you bought yeah and you're [TS]

00:08:16 ◼   ► saying you know it does more or less [TS]

00:08:19 ◼   ► what you wanted to do the stuff is on [TS]

00:08:20 ◼   ► the TV you connect it to your television [TS]

00:08:23 ◼   ► set you don't need to have any other [TS]

00:08:24 ◼   ► computers on it's got a reasonable [TS]

00:08:26 ◼   ► interface and what it basically did for [TS]

00:08:29 ◼   ► you is that you could buy television [TS]

00:08:32 ◼   ► shows and watch them on on this little [TS]

00:08:35 ◼   ► box thing right right and then Apple TV [TS]

00:08:39 ◼   ► v2 was the same thing but now you can't [TS]

00:08:41 ◼   ► buy stuff you can only rent you can I [TS]

00:08:43 ◼   ► can only rent I mean you could buy stuff [TS]

00:08:45 ◼   ► on your own iTunes and and since it's [TS]

00:08:47 ◼   ► streaming from your own computer you can [TS]

00:08:52 ◼   ► watch that but I guess if you think of [TS]

00:08:55 ◼   ► new Apple TV as as being a conduit for [TS]

00:08:58 ◼   ► renting stuff then it's great they love [TS]

00:09:02 ◼   ► it is it great like what limitations [TS]

00:09:04 ◼   ► like you know what technology exists [TS]

00:09:05 ◼   ► right what limitations of past [TS]

00:09:07 ◼   ► television do these boxes bypass for you [TS]

00:09:09 ◼   ► so that's a fair question I think the [TS]

00:09:11 ◼   ► bigger the bigger limit the biggest [TS]

00:09:15 ◼   ► limit is they act as a very effective [TS]

00:09:18 ◼   ► conduit for throwing something up on a [TS]

00:09:21 ◼   ► TV that you really like the airplay [TS]

00:09:23 ◼   ► angle right that's a kind of a separate [TS]

00:09:25 ◼   ► thing so did not give makes your TV more [TS]

00:09:27 ◼   ► useful because now you can you know use [TS]

00:09:29 ◼   ► it as a big-screen when you enter the [TS]

00:09:30 ◼   ► room with your iPhone right and eject [TS]

00:09:32 ◼   ► and the thing appears on the TV screen [TS]

00:09:34 ◼   ► it is very cool yeah that's that's [TS]

00:09:37 ◼   ► that's a legitimate new thing you're [TS]

00:09:38 ◼   ► saying that let previous limitation of [TS]

00:09:40 ◼   ► TVs that you had to like rummage around [TS]

00:09:41 ◼   ► behind the thing and get all dusty and [TS]

00:09:43 ◼   ► trip over the cables and everything [TS]

00:09:44 ◼   ► anything on the TV it was just too much [TS]

00:09:46 ◼   ► of a hassle and now you can do that so [TS]

00:09:47 ◼   ► that's that's one use one one way that [TS]

00:09:49 ◼   ► it bypasses the previous limitations but [TS]

00:09:52 ◼   ► you know you've got a time shifting - [TS]

00:09:56 ◼   ► right like you can watch the shows when [TS]

00:09:57 ◼   ► you want yeah anytime you want but you [TS]

00:10:01 ◼   ► you know you still people people always [TS]

00:10:02 ◼   ► ask me this like can you tape they [TS]

00:10:06 ◼   ► always answered tape by or they use a [TS]

00:10:08 ◼   ► word tape can you tape stuff and I say [TS]

00:10:11 ◼   ► no no you know and that's then so so we [TS]

00:10:14 ◼   ► have this is the thing do you have a [TS]

00:10:15 ◼   ► TiVo though right well it really depends [TS]

00:10:18 ◼   ► on what people have it depends on the [TS]

00:10:20 ◼   ► television habit so what would you say [TS]

00:10:21 ◼   ► your TV habits are like you know you got [TS]

00:10:23 ◼   ► the shows for the kids that's one thing [TS]

00:10:24 ◼   ► and then do you watch television like is [TS]

00:10:26 ◼   ► it as a weekly ritual nightly ritual [TS]

00:10:28 ◼   ► yeah I am not all of a sports day right [TS]

00:10:32 ◼   ► yeah I mean I'd like I don't I don't [TS]

00:10:33 ◼   ► miss I only I only miss NFL if there's [TS]

00:10:37 ◼   ► extenuating circumstances like for [TS]

00:10:40 ◼   ► example my three-year-old wants to do [TS]

00:10:42 ◼   ► something else which is usually but in [TS]

00:10:44 ◼   ► you know prime time and if I always [TS]

00:10:45 ◼   ► watch that i watch a lot of baseball but [TS]

00:10:47 ◼   ► as far as like regular shows i only you [TS]

00:10:50 ◼   ► know there's a few like science or other [TS]

00:10:53 ◼   ► type shows i'll watch but you know like [TS]

00:10:56 ◼   ► I don't have any shows and I just sit [TS]

00:10:57 ◼   ► down and watch like every single night [TS]

00:10:59 ◼   ► if I do I you know it's maybe thirty [TS]

00:11:01 ◼   ► thirty to sixty minutes of TV a date [TS]

00:11:03 ◼   ► like tops usually but I do TiVo stuff [TS]

00:11:08 ◼   ► and and and the stuff that I TiVo a lot [TS]

00:11:10 ◼   ► of the time is stuff that I just you [TS]

00:11:12 ◼   ► know I think might be interesting or the [TS]

00:11:13 ◼   ► stuff that evil will find for me that it [TS]

00:11:16 ◼   ► thinks is interesting and it's it's [TS]

00:11:17 ◼   ► usually pretty right on so with the [TS]

00:11:20 ◼   ► exception of sports which I'm assuming [TS]

00:11:22 ◼   ► you want to watch live when possible you [TS]

00:11:24 ◼   ► are time time shifting pretty much all [TS]

00:11:26 ◼   ► the other thing yeah and I do with the [TS]

00:11:28 ◼   ► sports too which is the were you know [TS]

00:11:29 ◼   ► like a lot of the time if the game you [TS]

00:11:31 ◼   ► want to watch is on Sunday you know it's [TS]

00:11:33 ◼   ► Sunday and it's a 2-1 o'clock game or [TS]

00:11:36 ◼   ► even a 4 o'clock game you're not going [TS]

00:11:38 ◼   ► to get to watch that if you want to [TS]

00:11:39 ◼   ► spend any time with your family at all [TS]

00:11:41 ◼   ► so I've got a I've got a tight and then [TS]

00:11:42 ◼   ► I just hope that like nothing intercedes [TS]

00:11:45 ◼   ► in my reality and I accidentally hear [TS]

00:11:47 ◼   ► the score or something like that yeah [TS]

00:11:49 ◼   ► that's a problem so here you are [TS]

00:11:51 ◼   ► screwing with the content owners [TS]

00:11:53 ◼   ► business models basically because your [TS]

00:11:54 ◼   ► your time shifting and when your time [TS]

00:11:56 ◼   ► shift it's much easier for you to skip [TS]

00:11:57 ◼   ► commercials and and if you're not a big [TS]

00:12:00 ◼   ► television watcher you don't have to get [TS]

00:12:02 ◼   ► the big subscription that has every [TS]

00:12:04 ◼   ► single channel in the world you can now [TS]

00:12:05 ◼   ► get the small subscription with just [TS]

00:12:07 ◼   ► your live sports and just pick up the [TS]

00:12:09 ◼   ► other shows you want on iTunes or [TS]

00:12:10 ◼   ► something right exactly if you don't [TS]

00:12:13 ◼   ► watch 50 shows it's cheaper for you to [TS]

00:12:15 ◼   ► go ala carte than it is to buy a [TS]

00:12:16 ◼   ► subscription where it's previously said [TS]

00:12:17 ◼   ► that our model is you buy a subscription [TS]

00:12:19 ◼   ► to television through our cable company [TS]

00:12:21 ◼   ► you the smallest patch you can get it [TS]

00:12:22 ◼   ► has a million channels in it and we [TS]

00:12:24 ◼   ► don't care if you only want one show [TS]

00:12:25 ◼   ► right you don't have an a la carte [TS]

00:12:26 ◼   ► choice right but think about what your [TS]

00:12:30 ◼   ► experience is you already described [TS]

00:12:31 ◼   ► three separate ways to watch television [TS]

00:12:33 ◼   ► you've got live TV which is coming over [TS]

00:12:35 ◼   ► your cable or satellite or whatever [TS]

00:12:36 ◼   ► you've got your TiVo which is recording [TS]

00:12:39 ◼   ► stuff from cable and satellite and time [TS]

00:12:41 ◼   ► shifting it for you and you've got all [TS]

00:12:42 ◼   ► now two Apple TVs but essentially one [TS]

00:12:44 ◼   ► Apple TV per television which is another [TS]

00:12:46 ◼   ► input where you're buying things on your [TS]

00:12:48 ◼   ► computer and getting them synched over [TS]

00:12:49 ◼   ► there or you're buying them from renting [TS]

00:12:51 ◼   ► them from the Machine and getting them [TS]

00:12:52 ◼   ► sink through that that's three separate [TS]

00:12:53 ◼   ► things so that's this is a big [TS]

00:12:55 ◼   ► complication over when you were a kid [TS]

00:12:57 ◼   ► when you'd sit down in front of the TV [TS]

00:12:58 ◼   ► turn the dials to the channel you want [TS]

00:13:00 ◼   ► to watch at the appointed time yeah that [TS]

00:13:01 ◼   ► was it was much better back then too and [TS]

00:13:04 ◼   ► so you've gained all these abilities but [TS]

00:13:05 ◼   ► you the experience is generally worse [TS]

00:13:07 ◼   ► and forget about like don't even worse [TS]

00:13:09 ◼   ► to get DVDs or blu-ray I don't know if [TS]

00:13:11 ◼   ► you do any of that do you even have on [TS]

00:13:12 ◼   ► an optical disk connected to your TV now [TS]

00:13:14 ◼   ► not anymore the last thing we had when [TS]

00:13:17 ◼   ► it went when I first bought a larger [TS]

00:13:21 ◼   ► four [TS]

00:13:21 ◼   ► at television which do you remember the [TS]

00:13:23 ◼   ► fiasco called DLP I don't we were one of [TS]

00:13:27 ◼   ► the fools who bought a DLP TV and and I [TS]

00:13:31 ◼   ► when I got that I got an up converting [TS]

00:13:33 ◼   ► actually I think I had a Mac Mini [TS]

00:13:36 ◼   ► connected to the TV at the time but that [TS]

00:13:38 ◼   ► didn't that wasn't as enjoyable as you [TS]

00:13:41 ◼   ► know as I'd hoped it would be back then [TS]

00:13:44 ◼   ► this is you know five or six years ago [TS]

00:13:46 ◼   ► so I got a I got like an up converting [TS]

00:13:49 ◼   ► you know upscaling DVD player which I [TS]

00:13:52 ◼   ► forget how many years ago I took it out [TS]

00:13:54 ◼   ► but no I have nothing like I couldn't we [TS]

00:13:57 ◼   ► don't own a blu-ray player of any kind [TS]

00:13:59 ◼   ► well if you did you'd be subject to [TS]

00:14:02 ◼   ► another thing that's worse than you know [TS]

00:14:04 ◼   ► past television experiences which is you [TS]

00:14:06 ◼   ► just like DVDs or blu-rays you stick the [TS]

00:14:07 ◼   ► disc in you got unskipable previews [TS]

00:14:09 ◼   ► you've got ads the thing takes a million [TS]

00:14:11 ◼   ► years slow forget about if it's a kids [TS]

00:14:12 ◼   ► movie you just want to get to the movie [TS]

00:14:14 ◼   ► and the kids really possible how can it [TS]

00:14:16 ◼   ► be so bad I hear people saying this all [TS]

00:14:18 ◼   ► the time and at first I was like now [TS]

00:14:19 ◼   ► they just must have a stupid player or [TS]

00:14:21 ◼   ► something but this is like a cross this [TS]

00:14:23 ◼   ► is this is a feature as a feature for [TS]

00:14:25 ◼   ► the studios like it terrible the DVD and [TS]

00:14:28 ◼   ► the blu-ray spec say there's you know a [TS]

00:14:30 ◼   ► bit you can flip it says when you're on [TS]

00:14:32 ◼   ► this screen the following buttons do [TS]

00:14:33 ◼   ► nothing and those buttons are taking to [TS]

00:14:35 ◼   ► the menu skip advance you know sometimes [TS]

00:14:37 ◼   ► they let you fast-forward scan through [TS]

00:14:39 ◼   ► it and if you want your player to be [TS]

00:14:40 ◼   ► compliant to get the little logo like [TS]

00:14:42 ◼   ► for example PlayStation 3 once had the [TS]

00:14:44 ◼   ► little logo that says it's blu-ray [TS]

00:14:45 ◼   ► compliant and it's from Sony or anybody [TS]

00:14:47 ◼   ► wants that you know if it's not some [TS]

00:14:48 ◼   ► Chinese knockoff thing it doesn't care [TS]

00:14:50 ◼   ► about compliance these the machines [TS]

00:14:52 ◼   ► honor these stupid discs instructions [TS]

00:14:54 ◼   ► that tell them not to let the person [TS]

00:14:56 ◼   ► skip this that's why you can't skip the [TS]

00:14:57 ◼   ► FBI warning you know the trailers for [TS]

00:15:00 ◼   ► other movies you're not interested in [TS]

00:15:01 ◼   ► you just want to watch the movie and it [TS]

00:15:04 ◼   ► kind of got you technologically prisoner [TS]

00:15:06 ◼   ► in the case of blu-ray because it is the [TS]

00:15:08 ◼   ► highest quality video product that you [TS]

00:15:10 ◼   ► can buy if you care about that kind of [TS]

00:15:11 ◼   ► thing right yeah that's seen 1080p and [TS]

00:15:14 ◼   ► you can you're lucky if you get 720 for [TS]

00:15:17 ◼   ► most video services and if it's [TS]

00:15:19 ◼   ► streaming forget about you know [TS]

00:15:20 ◼   ► artifacting and other issues like that [TS]

00:15:22 ◼   ► so I think TV is a big hairy mess right [TS]

00:15:24 ◼   ► now like many other businesses have been [TS]

00:15:27 ◼   ► big messes when technology comes along [TS]

00:15:30 ◼   ► and changes them and so I'm looking to [TS]

00:15:32 ◼   ► not just Apple but really anyone to say [TS]

00:15:34 ◼   ► you know solve my [TS]

00:15:35 ◼   ► problem I've got a TV problem because I [TS]

00:15:37 ◼   ► watch more a little bit more television [TS]

00:15:38 ◼   ► than you do more you know regularly [TS]

00:15:40 ◼   ► scheduled shows and stuff like that and [TS]

00:15:42 ◼   ► mainly on the sci-fi channel and my is [TS]

00:15:43 ◼   ► my understanding it's not the case but I [TS]

00:15:46 ◼   ► can be in your understanding if you'd [TS]

00:15:48 ◼   ► like actually smart sci-fi is not sci-fi [TS]

00:15:51 ◼   ► anymore it's s yfy room yeah nothing to [TS]

00:15:53 ◼   ► do with science or fiction it's just [TS]

00:15:55 ◼   ► something else oh but anyway I'm looking [TS]

00:15:59 ◼   ► for a solution to this so of course I [TS]

00:16:00 ◼   ► was an early adopter of TiVo because [TS]

00:16:03 ◼   ► there was a company saying we're going [TS]

00:16:04 ◼   ► to try to do something about the you [TS]

00:16:07 ◼   ► know the we're going to try to advance [TS]

00:16:09 ◼   ► the state of the art in television and [TS]

00:16:11 ◼   ► TiVo was a big advance it gave abilities [TS]

00:16:13 ◼   ► that didn't exist before [TS]

00:16:14 ◼   ► it added only one box to your existing [TS]

00:16:18 ◼   ► set which was then like a VCR or [TS]

00:16:19 ◼   ► something eventually a DVD player right [TS]

00:16:22 ◼   ► ah but but it basically replaced [TS]

00:16:24 ◼   ► whatever was you were using to watch [TS]

00:16:25 ◼   ► television with um but at this point [TS]

00:16:28 ◼   ► everyone's got you know or everyone [TS]

00:16:30 ◼   ► who's a tech geek or whatever has two [TS]

00:16:31 ◼   ► three four sometimes a ridiculous number [TS]

00:16:34 ◼   ► of things attached to their television [TS]

00:16:35 ◼   ► yeah [TS]

00:16:36 ◼   ► and televisions all have like four [TS]

00:16:38 ◼   ► inputs which is kind of a recognition of [TS]

00:16:39 ◼   ► the fact say look people want to buy our [TS]

00:16:41 ◼   ► TV but they're going to have a bazillion [TS]

00:16:43 ◼   ► box is hanging off this thing so we [TS]

00:16:44 ◼   ► better put a lot of inputs on our [TS]

00:16:46 ◼   ► television you know like how many inputs [TS]

00:16:48 ◼   ► does your monitor have on as one how you [TS]

00:16:51 ◼   ► connect the computer right but a [TS]

00:16:53 ◼   ► television has 250 inputs because they [TS]

00:16:54 ◼   ► know that it's it's a rat's nest of [TS]

00:16:56 ◼   ► wires back there and the television [TS]

00:16:57 ◼   ► watching experience is such that like [TS]

00:16:59 ◼   ► when the babysitter comes over they [TS]

00:17:00 ◼   ► can't figure out how to work your [TS]

00:17:01 ◼   ► friggin TV because they can't better [TS]

00:17:04 ◼   ► know what input to switch to or what [TS]

00:17:05 ◼   ► buttons to press on to five different [TS]

00:17:06 ◼   ► remotes and when the kid wants to watch [TS]

00:17:08 ◼   ► you know this particular show it's on [TS]

00:17:10 ◼   ► this device but this show is on that [TS]

00:17:11 ◼   ► other device it's it's a nightmare so I [TS]

00:17:14 ◼   ► want and not just a babysitter but [TS]

00:17:16 ◼   ► didn't in many cases your house yeah so [TS]

00:17:18 ◼   ► my wife hates it like we went out and [TS]

00:17:21 ◼   ► bought one of these harmony remotes [TS]

00:17:22 ◼   ► which that you know as horrible as the [TS]

00:17:25 ◼   ► logitech harmony software actually is [TS]

00:17:27 ◼   ► and it is horrible I mean it is it is a [TS]

00:17:31 ◼   ► cesspool of user interface [TS]

00:17:34 ◼   ► experimentation even even despite that [TS]

00:17:39 ◼   ► it works pretty well but it doesn't work [TS]

00:17:41 ◼   ► very well with a TiVo of all things so [TS]

00:17:44 ◼   ► now we have the the Logitech Harmony [TS]

00:17:46 ◼   ► remote which was working great [TS]

00:17:49 ◼   ► and it was doing you know that the old [TS]

00:17:51 ◼   ► DVR box that the cable company had [TS]

00:17:53 ◼   ► forced upon us and then then the the [TS]

00:17:57 ◼   ► Apple TV's it could it could do those [TS]

00:17:59 ◼   ► but now that we have a TiVo we now have [TS]

00:18:02 ◼   ► the TiVo remote again and she's back and [TS]

00:18:06 ◼   ► forth to having two remotes again hates [TS]

00:18:08 ◼   ► it two remotes is this I think I know a [TS]

00:18:12 ◼   ► near victory because if you know have [TS]

00:18:13 ◼   ► seven remotes you know you only have two [TS]

00:18:15 ◼   ► and one of them controls a lot of [TS]

00:18:17 ◼   ► devices is pretty good yeah but so you [TS]

00:18:19 ◼   ► know we also don't have like a stereo [TS]

00:18:21 ◼   ► this is so funny we have when we got [TS]

00:18:23 ◼   ► this house it was already like set up [TS]

00:18:26 ◼   ► for this it had the the connections for [TS]

00:18:28 ◼   ► the speakers in the ceiling like you [TS]

00:18:30 ◼   ► could put four stirs up in the ceiling [TS]

00:18:32 ◼   ► so we you know when when I moved in I [TS]

00:18:34 ◼   ► got speakers and I cut holes in the [TS]

00:18:36 ◼   ► ceiling and where that wires were [TS]

00:18:37 ◼   ► hanging down and put put the speaker's [TS]

00:18:40 ◼   ► up there and wired them up but we never [TS]

00:18:42 ◼   ► use them like I don't even have a stereo [TS]

00:18:44 ◼   ► thing hooked up to them it they're just [TS]

00:18:46 ◼   ► just they're just there at least audio [TS]

00:18:50 ◼   ► still is reasonable in that you can get [TS]

00:18:54 ◼   ► one set of speakers you don't have to [TS]

00:18:57 ◼   ► get a set of speakers for each one of [TS]

00:18:58 ◼   ► your devices yeah that's what it would [TS]

00:19:00 ◼   ► be like it was in the same mess as the [TS]

00:19:01 ◼   ► video component so but I mean you know [TS]

00:19:04 ◼   ► so well so so well so think about the [TS]

00:19:06 ◼   ► other thing I wanna bring up is uh you [TS]

00:19:08 ◼   ► know so I'm looking for Apple to solve [TS]

00:19:09 ◼   ► this right and I've been looking for [TS]

00:19:11 ◼   ► years I've been buying TiVo's TiVo's [TS]

00:19:13 ◼   ► doing what it can do but I felt like it [TS]

00:19:15 ◼   ► wasn't enough and the boxes were [TS]

00:19:16 ◼   ► proliferating and Apple was coming out [TS]

00:19:18 ◼   ► with these things were just adding more [TS]

00:19:19 ◼   ► boxes where I wanna buy them because I [TS]

00:19:22 ◼   ► didn't feel like they were adding [TS]

00:19:23 ◼   ► anything to my already complicated setup [TS]

00:19:25 ◼   ► and then Jobs had that d8 conference [TS]

00:19:29 ◼   ► last year to remember that uh yeah sure [TS]

00:19:31 ◼   ► did that talk and the question came from [TS]

00:19:33 ◼   ► the audience which the guy in the [TS]

00:19:34 ◼   ► audience I'm glad he was there because [TS]

00:19:35 ◼   ► he basically asked my question which was [TS]

00:19:37 ◼   ► like TVs a big mess when are you going [TS]

00:19:38 ◼   ► to fix it for me mr. Jobs and his his [TS]

00:19:43 ◼   ► answer was that it's kind of intractable [TS]

00:19:46 ◼   ► an intractable problem right now because [TS]

00:19:48 ◼   ► the TV industry subsidizes set-top boxes [TS]

00:19:50 ◼   ► and gives them away for free now the [TS]

00:19:53 ◼   ► fact that that was the first inside of [TS]

00:19:54 ◼   ► jobs his mouth it gives you a window [TS]

00:19:57 ◼   ► into the way he thinks we said we can't [TS]

00:19:59 ◼   ► solve this we Apple can't solve this [TS]

00:20:00 ◼   ► problem because the you know set [TS]

00:20:03 ◼   ► boxes are give away for free the [TS]

00:20:04 ◼   ► underlying premise there is that the way [TS]

00:20:07 ◼   ► Apple makes money is by selling hardware [TS]

00:20:09 ◼   ► which is rich 100 true look at their [TS]

00:20:10 ◼   ► balance sheet where does Apple's money [TS]

00:20:12 ◼   ► come from [TS]

00:20:12 ◼   ► they sell hardware they get good margins [TS]

00:20:14 ◼   ► on it hardware devices cost a lot of [TS]

00:20:16 ◼   ► money relatively speaking [TS]

00:20:17 ◼   ► that's where Apple's money comes from [TS]

00:20:19 ◼   ► which by the way I can get off a little [TS]

00:20:21 ◼   ► tangent on the river in the blogosphere [TS]

00:20:23 ◼   ► see the Apple is a insert word hardware [TS]

00:20:26 ◼   ► or software company line Apple's [TS]

00:20:28 ◼   ► hardware company they grant fines apples [TS]

00:20:30 ◼   ► a software company big grant Falls those [TS]

00:20:31 ◼   ► two sentences have been around for I [TS]

00:20:34 ◼   ► think for as long as Apple's existed [TS]

00:20:36 ◼   ► each you know each time you see it it's [TS]

00:20:38 ◼   ► one person and fatica lee insisting [TS]

00:20:40 ◼   ► either Apple is one of the other right I [TS]

00:20:42 ◼   ► think it's kind of stupid because what [TS]

00:20:45 ◼   ► is an X company Apple is an X company [TS]

00:20:47 ◼   ► you can argue about that all day it's [TS]

00:20:49 ◼   ► just semantics but if you look at their [TS]

00:20:50 ◼   ► balance sheet it's much easier to say [TS]

00:20:53 ◼   ► Apple makes its money from because that [TS]

00:20:55 ◼   ► is a question with a concrete answer and [TS]

00:20:57 ◼   ► you can't really debate about it so [TS]

00:20:58 ◼   ► Apple makes its money from hardware so [TS]

00:20:59 ◼   ► and Jobs knows that I think he's just a [TS]

00:21:02 ◼   ► hardware kind of guy like I think that's [TS]

00:21:03 ◼   ► how he comes at problems thinks about [TS]

00:21:05 ◼   ► what is the thing that I can hold in my [TS]

00:21:07 ◼   ► hand that will solve this problem [TS]

00:21:09 ◼   ► so as soon as he has about TB says oh [TS]

00:21:11 ◼   ► well the problem is we can't make money [TS]

00:21:13 ◼   ► because we can't sell you a piece of [TS]

00:21:15 ◼   ► hardware and he went through this whole [TS]

00:21:18 ◼   ► big list of you know why they can't sell [TS]

00:21:19 ◼   ► hardware because it's all subsidized and [TS]

00:21:20 ◼   ► look at all the people have tried to [TS]

00:21:21 ◼   ► sell hardware and he rattled off this [TS]

00:21:23 ◼   ► big list of companies longer list than I [TS]

00:21:25 ◼   ► could come up with on my own he came up [TS]

00:21:26 ◼   ► with like replay TV remember them oh [TS]

00:21:28 ◼   ► yeah I got driven out of business for [TS]

00:21:31 ◼   ► skipping commercials TiVo Vudu right [TS]

00:21:33 ◼   ► Google he threw google under the bus and [TS]

00:21:35 ◼   ► you know they weren't gonna be [TS]

00:21:36 ◼   ► successful with their Google TV devices [TS]

00:21:38 ◼   ► and Sony and all these other people I'm [TS]

00:21:40 ◼   ► saying that basically you can't sell [TS]

00:21:41 ◼   ► these boxes because everyone just [TS]

00:21:43 ◼   ► expects them to come for free with the [TS]

00:21:44 ◼   ► television or be built into their [TS]

00:21:45 ◼   ► television or come for free with their [TS]

00:21:47 ◼   ► cable subscription and if we can't sell [TS]

00:21:49 ◼   ► boxes Apple can't solve your problem and [TS]

00:21:51 ◼   ► so he's basically saying all these [TS]

00:21:53 ◼   ► companies are a failure even TiVo he was [TS]

00:21:55 ◼   ► the first one he listed TiVo complete [TS]

00:21:57 ◼   ► failure like we don't want TiVo's kind [TS]

00:21:58 ◼   ► of success because it's basically [TS]

00:22:00 ◼   ► failure to us right and he and he [TS]

00:22:02 ◼   ► reiterated like the many boxes problem [TS]

00:22:04 ◼   ► all you got all his crap connected to [TS]

00:22:05 ◼   ► your TV is no fun you know he recognized [TS]

00:22:08 ◼   ► that problem he and he said it is a [TS]

00:22:10 ◼   ► problem and he just said there's no way [TS]

00:22:12 ◼   ► to get past this wall right now I mean [TS]

00:22:15 ◼   ► the only [TS]

00:22:16 ◼   ► the only way to do it would be to tear [TS]

00:22:18 ◼   ► up the set-top box and replace it with [TS]

00:22:20 ◼   ► one box with a consistent UI and then [TS]

00:22:22 ◼   ► get it to consumers in a way they're [TS]

00:22:23 ◼   ► willing to pay for it right and you [TS]

00:22:25 ◼   ► wonder like are you trying to say that [TS]

00:22:28 ◼   ► the new Apple TV is that thing well they [TS]

00:22:32 ◼   ► kind of got the get consumer get it to [TS]

00:22:34 ◼   ► consumers in a way they're willing to [TS]

00:22:35 ◼   ► pay for all right because they lowered [TS]

00:22:36 ◼   ► the price really low and that's why a [TS]

00:22:38 ◼   ► lot of people I think ended up with [TS]

00:22:39 ◼   ► Apple TV 1r TV 2 and why it's selling [TS]

00:22:42 ◼   ► much better than yelling booster like [TS]

00:22:43 ◼   ► ants 99 bucks I'll try it but all the [TS]

00:22:46 ◼   ► other problems still exist and a [TS]

00:22:49 ◼   ► business that is not a tech problem [TS]

00:22:51 ◼   ► because we have the technology it's not [TS]

00:22:52 ◼   ► a vision problem because he knows where [TS]

00:22:53 ◼   ► we want to go you don't want all these [TS]

00:22:54 ◼   ► stupid boxes connecting everything it's [TS]

00:22:57 ◼   ► just a go to market problem so there's [TS]

00:23:00 ◼   ► no go to market strategy and he means [TS]

00:23:01 ◼   ► from Apple's perspective we can't sell [TS]

00:23:03 ◼   ► you a box therefore we can't make money [TS]

00:23:05 ◼   ► therefore we can't solve this problem [TS]

00:23:06 ◼   ► for you and this was a depressing [TS]

00:23:08 ◼   ► depressing snippet of him when I saw [TS]

00:23:10 ◼   ► this video my heart just sank because I [TS]

00:23:12 ◼   ► wanted him to make me a box to solve [TS]

00:23:14 ◼   ► these problems he basically said we're [TS]

00:23:16 ◼   ► not going to do that because we don't [TS]

00:23:17 ◼   ► think we can make money doing it and I [TS]

00:23:20 ◼   ► could you know I can deal with that from [TS]

00:23:22 ◼   ► a reality perspective as a yeah I [TS]

00:23:24 ◼   ► understand this is a problem for you but [TS]

00:23:26 ◼   ► I want someone to solve it right like [TS]

00:23:28 ◼   ► don't you want someone to make your TV [TS]

00:23:31 ◼   ► experience better [TS]

00:23:32 ◼   ► in the living room fewer remotes fewer [TS]

00:23:36 ◼   ► trade-offs between renting and buying [TS]

00:23:38 ◼   ► and how much it costs and what you can [TS]

00:23:40 ◼   ► get when you want this show isn't [TS]

00:23:42 ◼   ► available because it's you know you [TS]

00:23:43 ◼   ► can't see the new season of this show [TS]

00:23:45 ◼   ► because it's not available yet and you [TS]

00:23:46 ◼   ► can't see live sports because those [TS]

00:23:47 ◼   ► contracts are locked up and you know [TS]

00:23:50 ◼   ► this goes away from the store or comes [TS]

00:23:52 ◼   ► back on the store but it's not an HD all [TS]

00:23:53 ◼   ► these ridiculous limitations that we [TS]

00:23:54 ◼   ► know are just artificial they're not [TS]

00:23:57 ◼   ► they're not based on technology and [TS]

00:23:59 ◼   ► they're just getting in the way of what [TS]

00:24:01 ◼   ► we know should be possible in our [TS]

00:24:02 ◼   ► utopian future of television watching so [TS]

00:24:06 ◼   ► this is why Television drives me nuts [TS]

00:24:09 ◼   ► and until someone solves it especially [TS]

00:24:10 ◼   ► this Apple says they're just not gonna [TS]

00:24:12 ◼   ► like what do I hope for now just sit in [TS]

00:24:14 ◼   ► front of my TV and deal with all these [TS]

00:24:15 ◼   ► boxes and say it's never going to get [TS]

00:24:16 ◼   ► better well so what is the solution then [TS]

00:24:21 ◼   ► you've got to have something in mind [TS]

00:24:23 ◼   ► well a lot of things in mind but first [TS]

00:24:25 ◼   ► you got to pick an actor like who's [TS]

00:24:27 ◼   ► going to solve this at TiVo [TS]

00:24:30 ◼   ► is probably the company who I give money [TS]

00:24:32 ◼   ► to that I hate the most because I don't [TS]

00:24:35 ◼   ► have a cell phone contract which that [TS]

00:24:36 ◼   ► could be another show we could do but uh [TS]

00:24:38 ◼   ► most people hate their cell phone [TS]

00:24:40 ◼   ► providers but then you know still give [TS]

00:24:41 ◼   ► them tons of money every month [TS]

00:24:42 ◼   ► I despise TiVo especially in recent [TS]

00:24:47 ◼   ► years but I keep giving the money [TS]

00:24:48 ◼   ► because they're my best available option [TS]

00:24:50 ◼   ► for what I want and the thing that [TS]

00:24:52 ◼   ► drives me nuts about TiVo is they've [TS]

00:24:53 ◼   ► been getting worse with time not better [TS]

00:24:54 ◼   ► like this little you know iPod Touch [TS]

00:24:57 ◼   ► that I have you know even a first [TS]

00:24:59 ◼   ► generation iPod Touch that costs less [TS]

00:25:01 ◼   ► than a TiVo is so much faster and more [TS]

00:25:04 ◼   ► responsive than this TiVo box I bought [TS]

00:25:07 ◼   ► like a year ago and it just it just [TS]

00:25:09 ◼   ► makes no sense from a technology [TS]

00:25:10 ◼   ► perspective it makes sense from a [TS]

00:25:11 ◼   ► business perspective if you buy into [TS]

00:25:13 ◼   ► jobs is a conclusion that TiVo is [TS]

00:25:16 ◼   ► basically a failure because they can't [TS]

00:25:17 ◼   ► make money well if TiVo can't make money [TS]

00:25:19 ◼   ► they can't invest in their products and [TS]

00:25:20 ◼   ► their products instead of getting better [TS]

00:25:21 ◼   ► get worse with time like the new TiVo [TS]

00:25:23 ◼   ► uses flash for its UI of all things it's [TS]

00:25:25 ◼   ► slower than the previous model and that [TS]

00:25:27 ◼   ► model is slower than the previous model [TS]

00:25:29 ◼   ► right you're talking about a product [TS]

00:25:31 ◼   ► they called like a premier is the new [TS]

00:25:33 ◼   ► one that uses flash the one before it [TS]

00:25:34 ◼   ► the one I have is a series three [TS]

00:25:37 ◼   ► that was actually TiVo HD was likely [TS]

00:25:39 ◼   ► cheap the cheaper series three sisters [TS]

00:25:42 ◼   ► the luxury HD model and then they they [TS]

00:25:45 ◼   ► sort of deke on dented it to use a car [TS]

00:25:48 ◼   ► term and gave you a cheaper version that [TS]

00:25:50 ◼   ► was similar in sides but less convinced [TS]

00:25:53 ◼   ► fancy so you have probably you have [TS]

00:25:55 ◼   ► probably the best HD capable one that's [TS]

00:25:57 ◼   ► out there but if you I have several [TS]

00:26:00 ◼   ► generations Attila's and house going [TS]

00:26:02 ◼   ► back to a standard def one and they get [TS]

00:26:04 ◼   ► faster and more responsive as you go [TS]

00:26:06 ◼   ► back in time and you think of any other [TS]

00:26:08 ◼   ► technology products like that it's [TS]

00:26:09 ◼   ► readable and yeah drives me up a wall so [TS]

00:26:12 ◼   ► TiVo is sort of you know not living up [TS]

00:26:16 ◼   ► to its its contract to be a modern [TS]

00:26:18 ◼   ► technology company and do all the things [TS]

00:26:20 ◼   ► you expect them to do they're sort of I [TS]

00:26:21 ◼   ► don't know if they're giving up or [TS]

00:26:23 ◼   ► they're just struggling they don't have [TS]

00:26:24 ◼   ► enough money that they're making really [TS]

00:26:26 ◼   ► bad decisions like going with flash for [TS]

00:26:28 ◼   ► the UI it's just slowing things down [TS]

00:26:29 ◼   ► even more that's just it's just [TS]

00:26:32 ◼   ► depressing [TS]

00:26:32 ◼   ► yeah I think but but what what are my [TS]

00:26:34 ◼   ► other options my other options are Apple [TS]

00:26:36 ◼   ► TV well that's it doesn't make sense for [TS]

00:26:37 ◼   ► me because the ala carte model is more [TS]

00:26:39 ◼   ► expensive for me than a subscription [TS]

00:26:40 ◼   ► model [TS]

00:26:42 ◼   ► and you know what you don't so it sounds [TS]

00:26:43 ◼   ► to me though like you're not really [TS]

00:26:45 ◼   ► getting any content at all from a [TS]

00:26:48 ◼   ► computer it sounds like I have a Netflix [TS]

00:26:51 ◼   ► subscription so I streamed from Netflix [TS]

00:26:52 ◼   ► all the time on on your TiVo well have [TS]

00:26:57 ◼   ► seven boxes connected to my TV that can [TS]

00:26:58 ◼   ► do Netflix soon you know your dishwasher [TS]

00:27:00 ◼   ► will get the stream kinetic you're right [TS]

00:27:01 ◼   ► but what does the stream Netflix well I [TS]

00:27:04 ◼   ► have I have a choice of and that's the [TS]

00:27:05 ◼   ► thing that almost maybe buy a new Apple [TS]

00:27:07 ◼   ► TV because I have a choice of where I [TS]

00:27:08 ◼   ► want to watch Netflix to and and I [TS]

00:27:10 ◼   ► decide in a sort of extremely Steve Jobs [TS]

00:27:13 ◼   ► Ian manner to use the box that has [TS]

00:27:16 ◼   ► that's the quietest so my playstation 3 [TS]

00:27:19 ◼   ► for example can stream Netflix but the [TS]

00:27:21 ◼   ► fan is allowed to forget it you know and [TS]

00:27:23 ◼   ► a DVD player is considered Netflix but I [TS]

00:27:26 ◼   ► usually have them turned off so if I [TS]

00:27:27 ◼   ► don't have to turn them on at all I [TS]

00:27:28 ◼   ► don't have to hear their fan at all but [TS]

00:27:29 ◼   ► the TiVo is always on so streaming [TS]

00:27:33 ◼   ► Netflix through the TiVo even though [TS]

00:27:34 ◼   ► it's kind of slow and clunky adds the [TS]

00:27:36 ◼   ► least amount of noise to my watching [TS]

00:27:38 ◼   ► environment so that's what I do [TS]

00:27:39 ◼   ► it's interesting though because I think [TS]

00:27:42 ◼   ► for a lot of people but there's already [TS]

00:27:45 ◼   ► existing content or they're getting [TS]

00:27:48 ◼   ► content on the computer itself I've [TS]

00:27:51 ◼   ► talked to people I won't name I won't [TS]

00:27:53 ◼   ► name names okay but there are a lot of [TS]

00:27:55 ◼   ► people out there and I know a few of [TS]

00:27:57 ◼   ► them who acquire let's just use that [TS]

00:28:00 ◼   ► term they acquire video content from the [TS]

00:28:06 ◼   ► internet maybe they're buying it maybe [TS]

00:28:10 ◼   ► they're acquiring it in some other way [TS]

00:28:11 ◼   ► but they get it they get it they have it [TS]

00:28:14 ◼   ► there are other people who will go and [TS]

00:28:16 ◼   ► rent a DVD and they'll rip the DVD and [TS]

00:28:19 ◼   ► know they'll have it whether they [TS]

00:28:21 ◼   ► purchased it or rented it or whatever [TS]

00:28:23 ◼   ► but they have it and they rip it and now [TS]

00:28:24 ◼   ► it's on their computer and now they want [TS]

00:28:26 ◼   ► to watch it on that television so Rivlin [TS]

00:28:29 ◼   ► in these these situations I think I mean [TS]

00:28:31 ◼   ► that's it doesn't sound like you do that [TS]

00:28:33 ◼   ► you're you're I definitely do that I [TS]

00:28:35 ◼   ► mean that's yet another we didn't even [TS]

00:28:36 ◼   ► get it I get yet another source of stuff [TS]

00:28:38 ◼   ► I'll say I'll get that how do you get [TS]

00:28:40 ◼   ► that onto your teeth well so I've got [TS]

00:28:42 ◼   ► the PlayStation 3 and I run a server on [TS]

00:28:44 ◼   ► my Mac that can stream the content from [TS]

00:28:46 ◼   ► the PlayStation through from the [TS]

00:28:47 ◼   ► computer to the PlayStation 3 which [TS]

00:28:49 ◼   ► plays up on the TV that's that's another [TS]

00:28:51 ◼   ► example where Apple is not interested in [TS]

00:28:52 ◼   ► being in that market Apple streams its [TS]

00:28:55 ◼   ► from your Mac to the television but it's [TS]

00:28:58 ◼   ► not interested in streaming the crazy [TS]

00:29:00 ◼   ► you know that MKV file that you've [TS]

00:29:02 ◼   ► downloaded from some you know place and [TS]

00:29:05 ◼   ► the sad thing is that a lot of time I [TS]

00:29:06 ◼   ► end up downloading content that I'm [TS]

00:29:08 ◼   ► paying for sometimes downloading content [TS]

00:29:10 ◼   ► that I'm paying for more than once right [TS]

00:29:12 ◼   ► so I have a cable subscription and I pay [TS]

00:29:15 ◼   ► for HBO and it's got a shovel HBO's a [TS]

00:29:16 ◼   ► bad example I have a cable subscription [TS]

00:29:18 ◼   ► it's got BBC America right I pay for [TS]

00:29:20 ◼   ► this cable subscription I pay for the [TS]

00:29:21 ◼   ► package that includes BBC America which [TS]

00:29:23 ◼   ► is extra money right right and sometimes [TS]

00:29:25 ◼   ► there's also BBC America available on [TS]

00:29:28 ◼   ► Netflix streaming and I pay a monthly [TS]

00:29:30 ◼   ► subscription for Netflix streaming and [TS]

00:29:31 ◼   ► yet I still end up acquiring air quotes [TS]

00:29:34 ◼   ► something that I could have watched when [TS]

00:29:37 ◼   ► it aired on BBC America I could have set [TS]

00:29:39 ◼   ► my Tivo to record when it aired on BBC [TS]

00:29:41 ◼   ► America or I could have streamed through [TS]

00:29:43 ◼   ► Netflix if I was if I wanted to wait a [TS]

00:29:45 ◼   ► certain amount of time when it was [TS]

00:29:46 ◼   ► available on Netflix streaming or I can [TS]

00:29:49 ◼   ► have Netflix on me the disc when it [TS]

00:29:50 ◼   ► becomes available on DVD but this [TS]

00:29:51 ◼   ► subscription too so I'm paying all this [TS]

00:29:53 ◼   ► money to all these different people and [TS]

00:29:54 ◼   ► I still end up downloading it because [TS]

00:29:55 ◼   ► it's a better experience because it's HD [TS]

00:29:57 ◼   ► and my cable company does not offer BBC [TS]

00:30:00 ◼   ► America and HD I don't have to wait for [TS]

00:30:02 ◼   ► it appear on Netflix streaming and I [TS]

00:30:03 ◼   ► don't have the way for discs to come in [TS]

00:30:04 ◼   ► the mail but through the magics of the [TS]

00:30:06 ◼   ► internet that you know an HD version of [TS]

00:30:09 ◼   ► that thing appears the day after it airs [TS]

00:30:10 ◼   ► and so it's an absurd situation where I [TS]

00:30:14 ◼   ► you know obviously I'm paying for my [TS]

00:30:16 ◼   ► internet connection to where that's how [TS]

00:30:18 ◼   ► on the blotting is you know just because [TS]

00:30:19 ◼   ► it's the best experience I want by the [TS]

00:30:21 ◼   ► way you know that commercials are [TS]

00:30:22 ◼   ► eliminated from it and there's no you [TS]

00:30:23 ◼   ► know I'm sick of people things at the [TS]

00:30:26 ◼   ► beginning you just download it when you [TS]

00:30:28 ◼   ► go to sleep wake up in the morning flip [TS]

00:30:30 ◼   ► on the PlayStation which is a little bit [TS]

00:30:31 ◼   ► loud navigate with a little remote and [TS]

00:30:34 ◼   ► it starts streaming from the Mac and you [TS]

00:30:36 ◼   ► watch it it's it's a ridiculous scenario [TS]

00:30:38 ◼   ► like no one wants my money I'm giving [TS]

00:30:40 ◼   ► two different people their money and [TS]

00:30:41 ◼   ► money and they still won't give me what [TS]

00:30:42 ◼   ► I want I literally cannot pay for this [TS]

00:30:44 ◼   ► content to be available to me in in the [TS]

00:30:46 ◼   ► way that I want it you know in the way [TS]

00:30:48 ◼   ► that I know is technically possible it's [TS]

00:30:51 ◼   ► just absurd and and it's you know [TS]

00:30:53 ◼   ► something only geeks can do to like my [TS]

00:30:55 ◼   ► wife can't do this on her own if she [TS]

00:30:56 ◼   ► wants you know some particular show [TS]

00:30:58 ◼   ► she'll watch it on one of lesser formats [TS]

00:30:59 ◼   ► if she has to yeah the couch with us [TS]

00:31:01 ◼   ► asked me to set it up oh and but see [TS]

00:31:03 ◼   ► there's a lot of people you know we're [TS]

00:31:05 ◼   ► very much geeks and I think a large [TS]

00:31:07 ◼   ► portion [TS]

00:31:08 ◼   ► of our listening bass will be will be [TS]

00:31:11 ◼   ► geeks but when Steve Jobs talks about a [TS]

00:31:15 ◼   ► product he's not he's aware of us for [TS]

00:31:18 ◼   ► sure [TS]

00:31:18 ◼   ► but he's not thinking about us I mean [TS]

00:31:20 ◼   ► that's that's why the iPhone is such a [TS]

00:31:23 ◼   ► success because geeks like us can enjoy [TS]

00:31:25 ◼   ► it but the regular human being who just [TS]

00:31:28 ◼   ► wants something that works and that's [TS]

00:31:29 ◼   ► cool and does a bunch of different [TS]

00:31:31 ◼   ► things that they don't have to spend [TS]

00:31:33 ◼   ► their lifetime figuring out you know [TS]

00:31:35 ◼   ► that that's what they wanted like [TS]

00:31:36 ◼   ► without getting into the whole phone [TS]

00:31:38 ◼   ► topic you know that there needs to be [TS]

00:31:42 ◼   ► that simplicity and ease of use brought [TS]

00:31:44 ◼   ► to all of these things that we're [TS]

00:31:46 ◼   ► talking about and you know who wants to [TS]

00:31:48 ◼   ► set up a media server on their Mac and [TS]

00:31:50 ◼   ► keep it running all the time so that [TS]

00:31:52 ◼   ► they can stream con I mean like a [TS]

00:31:53 ◼   ► regular person doesn't want to do that [TS]

00:31:55 ◼   ► like for mobile like I'm curious what [TS]

00:31:57 ◼   ► software you're using but a regular [TS]

00:31:58 ◼   ► person their eyes just glaze over when [TS]

00:32:01 ◼   ► you start talking like that the problem [TS]

00:32:03 ◼   ► is the same it's just that the geeks [TS]

00:32:05 ◼   ► have have some sort of recourse like [TS]

00:32:07 ◼   ► because of the knowledge and skills that [TS]

00:32:09 ◼   ► we have we can find something about it [TS]

00:32:10 ◼   ► the regular people they have we all have [TS]

00:32:12 ◼   ► the exact same problem we're just either [TS]

00:32:14 ◼   ► more willing or able or probably both to [TS]

00:32:16 ◼   ► go through hoops to try to solve it [TS]

00:32:17 ◼   ► other people will just either accept the [TS]

00:32:19 ◼   ► problem as just a reality or just sort [TS]

00:32:21 ◼   ► of grumble data quietly but we're in a [TS]

00:32:23 ◼   ► unique position because we know that [TS]

00:32:24 ◼   ► this problem doesn't exist but from from [TS]

00:32:26 ◼   ► the perspective of a company trying to [TS]

00:32:27 ◼   ► solve it you can solve this problem once [TS]

00:32:29 ◼   ► like I don't want to talk about phones [TS]

00:32:31 ◼   ► or music but think either one of those [TS]

00:32:32 ◼   ► scenarios they were similar you know [TS]

00:32:34 ◼   ► technology comes in screws with the [TS]

00:32:35 ◼   ► business let's pick music is an easy one [TS]

00:32:38 ◼   ► you know messes with the business Apple [TS]

00:32:41 ◼   ► recognizes that the technology enables [TS]

00:32:43 ◼   ► you to bypass limitations of previous [TS]

00:32:45 ◼   ► tech like you don't have to have one [TS]

00:32:46 ◼   ► cassette of songs with you you can have [TS]

00:32:48 ◼   ► your entire library with you we can make [TS]

00:32:49 ◼   ► that what's built the device that does [TS]

00:32:51 ◼   ► that and then all of a sudden people are [TS]

00:32:52 ◼   ► ripping their CDs which have no DRM and [TS]

00:32:53 ◼   ► them piracy is all the place music is [TS]

00:32:55 ◼   ► completely free the record companies [TS]

00:32:59 ◼   ► feel like their entire business has been [TS]

00:33:01 ◼   ► destroyed by this company Apple comes [TS]

00:33:03 ◼   ► out with the you know DRM and iTunes [TS]

00:33:06 ◼   ► store get everyone together it gets all [TS]

00:33:08 ◼   ► the big labels says look you know we [TS]

00:33:10 ◼   ► just destroyed your business come we'll [TS]

00:33:11 ◼   ► help you rebuild it put all your music [TS]

00:33:13 ◼   ► into our store gives one unified [TS]

00:33:14 ◼   ► interface to buying stuff sells a [TS]

00:33:16 ◼   ► bazillion iPods the music industry picks [TS]

00:33:19 ◼   ► back up start selling a lot of digital [TS]

00:33:20 ◼   ► content eventually the DRM stuff gets [TS]

00:33:22 ◼   ► dropped because they realize look you [TS]

00:33:24 ◼   ► know it doesn't matter we're still [TS]

00:33:25 ◼   ► making tons of money on this digital [TS]

00:33:26 ◼   ► music with or without DRM customers [TS]

00:33:28 ◼   ► don't like DRM let's drop it that's a [TS]

00:33:30 ◼   ► success story Apple came into a [TS]

00:33:32 ◼   ► situation that was you know for offer [TS]

00:33:34 ◼   ► okay so first Apple wrecked it with its [TS]

00:33:35 ◼   ► technology or anything but then they [TS]

00:33:37 ◼   ► came in later and they got all the the [TS]

00:33:40 ◼   ► parties together that needed to be [TS]

00:33:41 ◼   ► brought together and they you know they [TS]

00:33:42 ◼   ► come up with a solution [TS]

00:33:44 ◼   ► phones are similar a little bit you know [TS]

00:33:47 ◼   ► how we're phones broken before the [TS]

00:33:48 ◼   ► iPhone well people you know if you ask [TS]

00:33:51 ◼   ► them do you like your phone oh yeah I [TS]

00:33:52 ◼   ► love my blackberry or whatever but [TS]

00:33:54 ◼   ► people who knew more about technology [TS]

00:33:55 ◼   ► knew that come on that's the palm [TS]

00:33:57 ◼   ► operating system on your tree oh that's [TS]

00:33:59 ◼   ► a piece of crap right and rim yeah it's [TS]

00:34:02 ◼   ► nice for typing out your emails and [TS]

00:34:04 ◼   ► everything but where's my web browser [TS]

00:34:05 ◼   ► that isn't extremely painful to use [TS]

00:34:07 ◼   ► right so eventually tech people and [TS]

00:34:09 ◼   ► Apple knew that we had the technology to [TS]

00:34:11 ◼   ► make something a lot better and they did [TS]

00:34:13 ◼   ► but they they busted some incumbent [TS]

00:34:15 ◼   ► business models to you know percentage [TS]

00:34:17 ◼   ► of app sales is not going to Verizon a [TS]

00:34:19 ◼   ► Verizon doesn't control what gets in [TS]

00:34:21 ◼   ► that phone rising doesn't control when [TS]

00:34:23 ◼   ► the OS is update but neither does 18 t [TS]

00:34:25 ◼   ► they broke the carrier model no more [TS]

00:34:27 ◼   ► $2.00 ringtone revenue coming in from [TS]

00:34:29 ◼   ► four to all the carriers right Apple [TS]

00:34:32 ◼   ► took that away from the carriers but [TS]

00:34:34 ◼   ► brought the consumers a product they [TS]

00:34:35 ◼   ► needed but TV like you can see jobs in [TS]

00:34:39 ◼   ► this video thing which you should link [TS]

00:34:40 ◼   ► in the show notes if you have them you [TS]

00:34:43 ◼   ► can see him going through the scenario [TS]

00:34:44 ◼   ► in his head like what we need what we [TS]

00:34:45 ◼   ► need to do to do what we did in music [TS]

00:34:48 ◼   ► and phone what we need to do to do that [TS]

00:34:49 ◼   ► in TV and it goes to this big litany of [TS]

00:34:51 ◼   ► problems like there's not five big five [TS]

00:34:53 ◼   ► record labels there's a million you know [TS]

00:34:56 ◼   ► cable companies and forget about that's [TS]

00:34:58 ◼   ► just in the US the rest of the world the [TS]

00:35:00 ◼   ► TV formats are even stood not standard [TS]

00:35:03 ◼   ► so there's tons and tons of producers of [TS]

00:35:06 ◼   ► television content and distributors of [TS]

00:35:08 ◼   ► television all around the world and [TS]

00:35:09 ◼   ► there's no single standard that they can [TS]

00:35:11 ◼   ► build to again he's thinking of building [TS]

00:35:12 ◼   ► a box like yeah you make it PL NTSC [TS]

00:35:15 ◼   ► satellite cable do we have to work with [TS]

00:35:18 ◼   ► every single cable company in the u.s. [TS]

00:35:20 ◼   ► Plus every single cable and satellite [TS]

00:35:21 ◼   ► company in the rest of the world that's [TS]

00:35:22 ◼   ► a lot of deals to make um and so he's [TS]

00:35:27 ◼   ► thinking of the business deals he would [TS]

00:35:28 ◼   ► have to make he's like I want to solve [TS]

00:35:29 ◼   ► this problem for you but I just can't [TS]

00:35:31 ◼   ► think of a way to get these guys [TS]

00:35:32 ◼   ► together now it's kind of a shame that [TS]

00:35:33 ◼   ► they don't just you know he knows what [TS]

00:35:35 ◼   ► he needs to do and you know it's [TS]

00:35:36 ◼   ► difficult [TS]

00:35:36 ◼   ► but they sell to a lot of carriers for [TS]

00:35:39 ◼   ► cellphones too right like it's I don't [TS]

00:35:42 ◼   ► know I guess I just don't see the upside [TS]

00:35:43 ◼   ► but the Apple really needs a business to [TS]

00:35:46 ◼   ► be a global business a big huge global [TS]

00:35:48 ◼   ► smash bang business and in every case [TS]

00:35:51 ◼   ► they felt like that and in that made [TS]

00:35:53 ◼   ► them do it like GSM is the global [TS]

00:35:54 ◼   ► standard so even though they have to [TS]

00:35:55 ◼   ► deal with a million carriers they can [TS]

00:35:57 ◼   ► make one phone based on GSM and sell to [TS]

00:35:59 ◼   ► more or less the whole world and now [TS]

00:36:01 ◼   ► they're you know back cutting a little [TS]

00:36:02 ◼   ► bit with the CDMA stuff but that's just [TS]

00:36:03 ◼   ► a stopgap but with TV I guess there's [TS]

00:36:07 ◼   ► just nothing in there for them to get a [TS]

00:36:09 ◼   ► foothold on they just can't sell you a [TS]

00:36:10 ◼   ► box so they're just not gonna do it and [TS]

00:36:12 ◼   ► I think somebody's do it if I become [TS]

00:36:15 ◼   ► over the ridiculous fantasy scenarios [TS]

00:36:16 ◼   ► and how Apple could solve this yeah I [TS]

00:36:18 ◼   ► would say okay Apple work your magic go [TS]

00:36:21 ◼   ► talk to first of all I don't care about [TS]

00:36:22 ◼   ► the rest of the world sorry guys but I'm [TS]

00:36:23 ◼   ► Sims thinking of myself here how could [TS]

00:36:25 ◼   ► you solve the problem for the US right [TS]

00:36:27 ◼   ► away this is not a feasible solution [TS]

00:36:28 ◼   ► because Apple needs a global solution so [TS]

00:36:30 ◼   ► right away I'm in Fantasyland but if [TS]

00:36:33 ◼   ► Apple wanted to solve the problem for [TS]

00:36:34 ◼   ► the US it would get together all the US [TS]

00:36:36 ◼   ► cable carriers and satellite which is [TS]

00:36:39 ◼   ► also impossible probably the same way it [TS]

00:36:41 ◼   ► got together the record labels and say [TS]

00:36:43 ◼   ► look we want to solve this problem what [TS]

00:36:45 ◼   ► we're going to do is either try to get [TS]

00:36:47 ◼   ► you guys to come to agreement or at the [TS]

00:36:48 ◼   ► very least get you guys to sell us your [TS]

00:36:50 ◼   ► content or maybe just one of them get [TS]

00:36:52 ◼   ► like Comcast or you know Verizon files [TS]

00:36:56 ◼   ► are working into your cell phone deal or [TS]

00:36:57 ◼   ► whatever cell-cell Apple your content [TS]

00:37:00 ◼   ► and then Apple in their mythical data [TS]

00:37:02 ◼   ► center which in North Carolina which [TS]

00:37:03 ◼   ► solves all problems if anyone ever has [TS]

00:37:05 ◼   ► in the entire universe I'm going to use [TS]

00:37:06 ◼   ► it now in my fantasy scenario to solve [TS]

00:37:08 ◼   ► this problem Apple gets the the feed [TS]

00:37:11 ◼   ► from the cable provider which they pay [TS]

00:37:13 ◼   ► for it some drastically reduced rate [TS]

00:37:14 ◼   ► pipe that into their data center where [TS]

00:37:17 ◼   ► they have tons of little boxes that [TS]

00:37:19 ◼   ► record all the shows and ferry them out [TS]

00:37:21 ◼   ► or whatever and then Apple sells to the [TS]

00:37:22 ◼   ► consumer a little tiny box or subsidizes [TS]

00:37:25 ◼   ► you know $50 box $100 box or maybe it's [TS]

00:37:27 ◼   ► given away for free gives that to the [TS]

00:37:29 ◼   ► consumer and then watch all their [TS]

00:37:30 ◼   ► television through that box they watch [TS]

00:37:32 ◼   ► live sports to it they watch any show [TS]

00:37:33 ◼   ► first-run movies anything you can get [TS]

00:37:35 ◼   ► anywhere because Apple is paying Apple [TS]

00:37:38 ◼   ► is basically the reseller Apple is [TS]

00:37:39 ◼   ► acting like a cable company buying the [TS]

00:37:41 ◼   ► content from wherever it's available [TS]

00:37:43 ◼   ► storing it and then streaming it out to [TS]

00:37:45 ◼   ► you for your monthly subscription fee [TS]

00:37:47 ◼   ► that you pay that water box and [TS]

00:37:50 ◼   ► that's all content that would be great [TS]

00:37:52 ◼   ► yeah we already but I already skipped [TS]

00:37:55 ◼   ► over seven reasons why that's basically [TS]

00:37:57 ◼   ► impossible seven yeah but with that but [TS]

00:38:00 ◼   ► that would be a solution because then [TS]

00:38:01 ◼   ► you can throw it all your other boxes [TS]

00:38:03 ◼   ► and there would be no limitations all [TS]

00:38:05 ◼   ► right it all depends on the business [TS]

00:38:06 ◼   ► deals and how much it cost so if they [TS]

00:38:08 ◼   ► gave you the box for free and it cost [TS]

00:38:09 ◼   ► you 15 20 $30 $40 I don't know what the [TS]

00:38:12 ◼   ► price limit is a month where that would [TS]

00:38:13 ◼   ► be a good deal but you know I want Apple [TS]

00:38:18 ◼   ► to solve the problem and sell me the [TS]

00:38:20 ◼   ► solution so Apple deal with all these [TS]

00:38:21 ◼   ► companies that own the content Apple [TS]

00:38:23 ◼   ► deal with who has the exclusive NFL [TS]

00:38:24 ◼   ► contract Apple deal with why things [TS]

00:38:27 ◼   ► aren't available in Netflix streaming [TS]

00:38:28 ◼   ► but you can get them in on a DVD R and a [TS]

00:38:30 ◼   ► blu-ray streaming HD content you know [TS]

00:38:33 ◼   ► maybe my internet connection is not fast [TS]

00:38:34 ◼   ► enough so maybe that's another reason [TS]

00:38:35 ◼   ► the solution isn't as in the feasible [TS]

00:38:37 ◼   ► yet but that would be one example of a [TS]

00:38:40 ◼   ► solution another one that I would take [TS]

00:38:41 ◼   ► as like a second choice is just Tebow [TS]

00:38:44 ◼   ► get your act together because they're [TS]

00:38:46 ◼   ► not solving the entire problem but [TS]

00:38:47 ◼   ► they're solving a lot of it they're [TS]

00:38:48 ◼   ► solving the broadcast television [TS]

00:38:50 ◼   ► subscription problem for me because I [TS]

00:38:53 ◼   ► pay for a subscription it's got a lot of [TS]

00:38:55 ◼   ► shows Tebow does a lot of what I wanted [TS]

00:38:57 ◼   ► to do some stuff is outside that realm [TS]

00:38:59 ◼   ► like movies and stuff like that but for [TS]

00:39:01 ◼   ► television shows traditional television [TS]

00:39:03 ◼   ► shows - you would just get its act [TS]

00:39:05 ◼   ► together and make a box it doesn't stink [TS]

00:39:06 ◼   ► I'd pay a lot of money for you know oh [TS]

00:39:09 ◼   ► and don't forget Tebow doesn't just sell [TS]

00:39:11 ◼   ► to you that box they sell you a monthly [TS]

00:39:12 ◼   ► subscription form right or a life [TS]

00:39:14 ◼   ► together but they're taking away the [TS]

00:39:15 ◼   ► lifetime it seems like well they keep [TS]

00:39:17 ◼   ► saying they're going to but I just got [TS]

00:39:19 ◼   ► one on my I mean do you have one on [TS]

00:39:20 ◼   ► yours yes I bought it on mine I bought [TS]

00:39:23 ◼   ► mine more recently than you bought you [TS]

00:39:25 ◼   ► as my latest one my TiVo HD XL was only [TS]

00:39:27 ◼   ► a year or two ago and they were still [TS]

00:39:29 ◼   ► selling a lifetime but you know they're [TS]

00:39:31 ◼   ► making ton I don't see how that can't be [TS]

00:39:33 ◼   ► profitable the hardware in my TiVo must [TS]

00:39:36 ◼   ► cost them one hundred and fifty dollars [TS]

00:39:37 ◼   ► and I bought the box were like 300 and [TS]

00:39:40 ◼   ► then paid like 500 more where ever was [TS]

00:39:42 ◼   ► for the lifetime but the other people [TS]

00:39:43 ◼   ► were paying month-to-month they're [TS]

00:39:45 ◼   ► paying a monthly fee for what for the [TS]

00:39:47 ◼   ► guide info they say you're paying for [TS]

00:39:49 ◼   ► the list of when the shows are on list [TS]

00:39:51 ◼   ► by way which stinks and does not [TS]

00:39:53 ◼   ► correctly flag things as repeats and [TS]

00:39:55 ◼   ► makes the Daily Show record 20 times and [TS]

00:39:57 ◼   ► everything about TiVo drives me nuts [TS]

00:40:00 ◼   ► but they still can't make money I hope [TS]

00:40:02 ◼   ► they have a box that they sell it's got [TS]

00:40:04 ◼   ► to be a massive profit and they have [TS]

00:40:05 ◼   ► recurring revenue and they still can't [TS]

00:40:07 ◼   ► make money it's just depressing [TS]

00:40:10 ◼   ► yeah but here here's the thing let's [TS]

00:40:12 ◼   ► take a step back for a second there's [TS]

00:40:14 ◼   ► other there are other companies who are [TS]

00:40:16 ◼   ► trying to solve some of these problems [TS]

00:40:17 ◼   ► an example of that would be the Boxee [TS]

00:40:21 ◼   ► Box [TS]

00:40:22 ◼   ► have you tried this you read anything [TS]

00:40:24 ◼   ► about this I know about boxy the program [TS]

00:40:27 ◼   ► and I've used it I've read about the [TS]

00:40:29 ◼   ► Boxee Box which I'm assuming would be [TS]

00:40:31 ◼   ► like you so you don't have to PC running [TS]

00:40:32 ◼   ► boxy connected here yeah its elevation [TS]

00:40:35 ◼   ► inside this box and it will run the [TS]

00:40:36 ◼   ► software for you right it's a small [TS]

00:40:38 ◼   ► little cube that that sits under you [TS]

00:40:41 ◼   ► know or beside your TV and it's it's [TS]

00:40:44 ◼   ► small I mean it you know it you can hold [TS]

00:40:46 ◼   ► it in one hand and it is some form of PC [TS]

00:40:51 ◼   ► that that runs the boxy stuff and and [TS]

00:40:55 ◼   ► it's that's all it does but you know [TS]

00:40:58 ◼   ► really the it's the same as running boxy [TS]

00:41:01 ◼   ► on on a Mac or PC yourself it just it's [TS]

00:41:04 ◼   ► a it's a one and I think it's it's [TS]

00:41:06 ◼   ► either 99 or 100 99 bucks I forget the [TS]

00:41:08 ◼   ► price of it but what do you think of the [TS]

00:41:11 ◼   ► boxy experience well the boxy and to [TS]

00:41:15 ◼   ► even greater extent Google TV are kind [TS]

00:41:18 ◼   ► of like like when I wrote my blog post [TS]

00:41:19 ◼   ► with this solution or problem or I don't [TS]

00:41:22 ◼   ► know I was just complaining really but [TS]

00:41:24 ◼   ► if I wrote the blog post about TV there [TS]

00:41:26 ◼   ► was a condensed version of this big [TS]

00:41:28 ◼   ► complaint about television and why Apple [TS]

00:41:29 ◼   ► doesn't want to do anything about it [TS]

00:41:32 ◼   ► everyone said Oh Google TV have you seen [TS]

00:41:34 ◼   ► the stuff about Google TV they're going [TS]

00:41:35 ◼   ► to do what you want some people brought [TS]

00:41:37 ◼   ► up boxy too like the thing was you know [TS]

00:41:39 ◼   ► make me a box that's omnivorous this is [TS]

00:41:41 ◼   ► the client-side solution instead of [TS]

00:41:43 ◼   ► Apple doing something at a data center [TS]

00:41:44 ◼   ► Apple or somebody else make a box it's [TS]

00:41:46 ◼   ► omnivorous right take content from [TS]

00:41:47 ◼   ► everywhere Google TV was totally trying [TS]

00:41:49 ◼   ► to do that you attach the Google TV it [TS]

00:41:51 ◼   ► is the Borg it absorbs all the 50 other [TS]

00:41:53 ◼   ► inputs that you have right Amazon [TS]

00:41:55 ◼   ► on-demand YouTube you know your Netflix [TS]

00:41:59 ◼   ► subscription your television your cable [TS]

00:42:00 ◼   ► everything it sucks it all in provides a [TS]

00:42:02 ◼   ► unified interface and then you watch it [TS]

00:42:05 ◼   ► and the demos for Google TV and the [TS]

00:42:07 ◼   ► mission statement all sound great but [TS]

00:42:09 ◼   ► you know how hard that is and Google is [TS]

00:42:10 ◼   ► finding out how hard that is it's [TS]

00:42:11 ◼   ► especially hard when you don't help [TS]

00:42:13 ◼   ► apparently [TS]

00:42:13 ◼   ► the broadcast companies that you're [TS]

00:42:15 ◼   ► doing this and they said nope no content [TS]

00:42:16 ◼   ► for you right okay that's kind of a big [TS]

00:42:19 ◼   ► bummer you know great playing there [TS]

00:42:20 ◼   ► Google but uh boxy and these other ones [TS]

00:42:23 ◼   ► are kind of a a geeks type toy in that [TS]

00:42:26 ◼   ► they're nudge-nudge wink-wink omnivorous [TS]

00:42:28 ◼   ► where they say you know we can get [TS]

00:42:30 ◼   ► content from YouTube and blonde anyplace [TS]

00:42:33 ◼   ► else you might get it you know say no [TS]

00:42:34 ◼   ► more say no more right like they do that [TS]

00:42:36 ◼   ► thing and so people get the box and [TS]

00:42:39 ◼   ► sometimes they're that they're filled [TS]

00:42:40 ◼   ► with features that will like correctly [TS]

00:42:42 ◼   ► recognized illegally downloaded things [TS]

00:42:44 ◼   ► and provide album art from a [TS]

00:42:46 ◼   ► crowd-sourced you know net album art but [TS]

00:42:48 ◼   ► you know episode subscrip descriptions [TS]

00:42:50 ◼   ► and it will identify this is you know [TS]

00:42:52 ◼   ► dexter season 3 episode 4 with a full [TS]

00:42:54 ◼   ► description and a picture of the thing [TS]

00:42:56 ◼   ► and a star rating and social like they [TS]

00:42:59 ◼   ► will go along there it's amazing to me [TS]

00:43:01 ◼   ► these things work flex is another one [TS]

00:43:02 ◼   ► that they will take your illegally [TS]

00:43:04 ◼   ► downloaded content and make it feel like [TS]

00:43:06 ◼   ► a much much much much better TiVo and [TS]

00:43:09 ◼   ► and it's amazing you know the dream [TS]

00:43:11 ◼   ► solution that I know some unnamed people [TS]

00:43:13 ◼   ► do is you get an RSS feed from a torrent [TS]

00:43:17 ◼   ► site that has torrents of the shows you [TS]

00:43:19 ◼   ► want and that just runs continuously [TS]

00:43:20 ◼   ► torrenting the episodes that you want [TS]

00:43:22 ◼   ► and it puts them into your omnivorous [TS]

00:43:24 ◼   ► box your numerous box sorts them out and [TS]

00:43:26 ◼   ► breaks them down into seasons and [TS]

00:43:28 ◼   ► everything and so when you turn on your [TS]

00:43:30 ◼   ► television you have this interface to [TS]

00:43:31 ◼   ► almost any Content you want in real time [TS]

00:43:34 ◼   ► in HD with no commercials you know with [TS]

00:43:37 ◼   ► subtitles if you want it just an amazing [TS]

00:43:39 ◼   ► experience doesn't exist no matter how [TS]

00:43:41 ◼   ► much money you pay anybody and you're [TS]

00:43:42 ◼   ► getting it for free albeit illegally if [TS]

00:43:44 ◼   ► you're a geek and set up this giant [TS]

00:43:46 ◼   ► scenario that's that's too much work [TS]

00:43:48 ◼   ► even for me and and especially since I'm [TS]

00:43:51 ◼   ► paying everyone I can possibly pay to [TS]

00:43:54 ◼   ► try to get the content I want already [TS]

00:43:55 ◼   ► what I then what do you think of the [TS]

00:43:58 ◼   ► potential down the road for and I've [TS]

00:44:03 ◼   ► heard people talk about this before [TS]

00:44:04 ◼   ► where essentially you pick and choose [TS]

00:44:08 ◼   ► what it is that you want to watch and [TS]

00:44:10 ◼   ► you pay based essentially instead of [TS]

00:44:13 ◼   ► being for a an overall subscription you [TS]

00:44:16 ◼   ► subscribe to just the things that are [TS]

00:44:18 ◼   ► interesting to you so if you just want [TS]

00:44:19 ◼   ► to watch The Biggest Loser [TS]

00:44:20 ◼   ► you paid $2.99 for or 1099 or whatever [TS]

00:44:25 ◼   ► it would cost for the [TS]

00:44:27 ◼   ► description to a Biggest Loser and you [TS]

00:44:29 ◼   ► get the whole thing and you get them [TS]

00:44:30 ◼   ► when they come out so they are available [TS]

00:44:32 ◼   ► to you you know on whatever night at [TS]

00:44:35 ◼   ► 8:00 p.m. that's when you can watch it [TS]

00:44:37 ◼   ► or anytime thereafter it's just there [TS]

00:44:39 ◼   ► for you it's almost like that torrenting [TS]

00:44:41 ◼   ► except it's more legitimate it shows up [TS]

00:44:44 ◼   ► when it's available you watch it and [TS]

00:44:46 ◼   ► instead of having to sort through the [TS]

00:44:49 ◼   ► 200 channels that everybody has the of [TS]

00:44:51 ◼   ► which they only watch for and tape [TS]

00:44:54 ◼   ► things on those four you know or or [TS]

00:44:56 ◼   ► scattered across you know that the [TS]

00:44:59 ◼   ► instead you're saying I'm going to pick [TS]

00:45:02 ◼   ► a menu of shows I'm going to pay those [TS]

00:45:04 ◼   ► shows appear on my TV I watch them when [TS]

00:45:07 ◼   ► I want to watch them it's not quite [TS]

00:45:08 ◼   ► video on-demand [TS]

00:45:09 ◼   ► its subscription what do you think of [TS]

00:45:13 ◼   ► that as a geek I have to be personally [TS]

00:45:17 ◼   ► very wary of this and I think in general [TS]

00:45:19 ◼   ► people need to to recognize the fact [TS]

00:45:21 ◼   ► that subscription you know bundling of [TS]

00:45:24 ◼   ► channels pays for the shows the geeks [TS]

00:45:27 ◼   ► want to watch right a la carte it very [TS]

00:45:32 ◼   ► quickly makes it completely unfeasible [TS]

00:45:33 ◼   ► to make geeky shows because not enough [TS]

00:45:35 ◼   ► people want to watch them so all those [TS]

00:45:38 ◼   ► people who are watching America's [TS]

00:45:40 ◼   ► Funniest Home Videos or American Idol I [TS]

00:45:42 ◼   ► guess is the more modern reference there [TS]

00:45:43 ◼   ► or any other sort of mass-market show [TS]

00:45:45 ◼   ► those shows you know or even you know [TS]

00:45:47 ◼   ► the popular basic cable shows those are [TS]

00:45:49 ◼   ► paying for the shows that geeks want to [TS]

00:45:50 ◼   ► watch and the reason a la carte is not [TS]

00:45:53 ◼   ► you know offered as much as because it's [TS]

00:45:56 ◼   ► more expensive and then the less the [TS]

00:45:58 ◼   ► farther out of the mainstream you go the [TS]

00:46:00 ◼   ► more expensive it gets for you so what [TS]

00:46:02 ◼   ► about what about things like Hulu and [TS]

00:46:03 ◼   ► integrating Hulu into you know into the [TS]

00:46:06 ◼   ► boxy and and other things like that Hulu [TS]

00:46:08 ◼   ► does solve a lot of that problem [TS]

00:46:10 ◼   ► everyone is trying to it's a bunch of [TS]

00:46:13 ◼   ► it's the free market at work everyone is [TS]

00:46:15 ◼   ► trying to solve the problem in the best [TS]

00:46:16 ◼   ► way that they can and I guess it's the [TS]

00:46:19 ◼   ► fight to see who's going to you know do [TS]

00:46:20 ◼   ► better but from the consumers [TS]

00:46:22 ◼   ► perspective you're just slowly replacing [TS]

00:46:24 ◼   ► one set of boxes with another set hoping [TS]

00:46:27 ◼   ► someone comes out on top TiVo has [TS]

00:46:28 ◼   ► actually been around the longest so a [TS]

00:46:30 ◼   ► lot of anyone who's a TV geek and [TS]

00:46:32 ◼   ► watches a lot of TV probably has series [TS]

00:46:34 ◼   ► of TiVo in their lives at this point but [TS]

00:46:36 ◼   ► there's still new boxes coming out that [TS]

00:46:37 ◼   ► we're interested in and we keep trying [TS]

00:46:39 ◼   ► one to see if this will help or this [TS]

00:46:40 ◼   ► will work [TS]

00:46:41 ◼   ► we're May building our own TV experience [TS]

00:46:43 ◼   ► piecemeal from solutions that don't [TS]

00:46:46 ◼   ► really solve our problem in their and [TS]

00:46:47 ◼   ► their entirety just solve one small [TS]

00:46:49 ◼   ► aspect of it and the geekier you are the [TS]

00:46:51 ◼   ► more you're able to piece together what [TS]

00:46:53 ◼   ► you hope is a solution that that fills [TS]

00:46:55 ◼   ► the puzzle piece in your life for [TS]

00:46:56 ◼   ► television but nobody's solving at all [TS]

00:46:59 ◼   ► and these box makers and it's not Apple [TS]

00:47:03 ◼   ► can't make a run of it but like Roku or [TS]

00:47:06 ◼   ► Vudu they don't have this they don't [TS]

00:47:07 ◼   ► have to have a global business where [TS]

00:47:08 ◼   ► they can sell million units they just [TS]

00:47:09 ◼   ► want to you know make a living they [TS]

00:47:12 ◼   ► don't need an apple size kind of success [TS]

00:47:14 ◼   ► to to feel like they're a success do you [TS]

00:47:16 ◼   ► have a Roku I don't I mean like I don't [TS]

00:47:19 ◼   ► use a Roku for anything that I can get [TS]

00:47:21 ◼   ► in a Roku I can get it in a different [TS]

00:47:23 ◼   ► form on another box that I have but like [TS]

00:47:25 ◼   ► I said I almost bought that new Apple TV [TS]

00:47:27 ◼   ► a because it's 99 bucks and be because [TS]

00:47:28 ◼   ► it has no fan I said just think of it I [TS]

00:47:31 ◼   ► can stream TiVo in what everyone seems [TS]

00:47:34 ◼   ► to say is a better experience in [TS]

00:47:35 ◼   ► streaming TiVo off of stream TV live [TS]

00:47:37 ◼   ► stream Netflix yeah ah and the [TS]

00:47:39 ◼   ► experience that people seem to say it's [TS]

00:47:41 ◼   ► better than streaming it over a TiVo [TS]

00:47:42 ◼   ► which I have no trouble imagining [TS]

00:47:43 ◼   ► because the TiVo slow and annoying and [TS]

00:47:46 ◼   ► just drives me nuts when it streams TiVo [TS]

00:47:48 ◼   ► and it would add no additional noise so [TS]

00:47:50 ◼   ► maybe I'd have tough time making that [TS]

00:47:53 ◼   ► argument to my wife that I want to spend [TS]

00:47:55 ◼   ► a hundred dollars and another box of the [TS]

00:47:56 ◼   ► television just so I can do something [TS]

00:47:57 ◼   ► that I can already do slightly better [TS]

00:48:00 ◼   ► but you know so far I haven't bought one [TS]

00:48:01 ◼   ► so what about what about what our friend [TS]

00:48:03 ◼   ► John Gruber calls the back door the back [TS]

00:48:07 ◼   ► door concept of being able to you know [TS]

00:48:10 ◼   ► get an app on your your iPad or your [TS]

00:48:14 ◼   ► iPhone and use airplay to output the [TS]

00:48:18 ◼   ► video from that app and the one that he [TS]

00:48:20 ◼   ► talks about and the one that I certainly [TS]

00:48:23 ◼   ► would want to do this with and will do [TS]

00:48:26 ◼   ► this with is an MLB so you want to watch [TS]

00:48:30 ◼   ► a game you subscribe I think it's you [TS]

00:48:32 ◼   ► know 14 bucks or whatever it is see to [TS]

00:48:34 ◼   ► subscription to the MLB you set your [TS]

00:48:37 ◼   ► iPad down instead of watching it on the [TS]

00:48:39 ◼   ► iPad you hit the little airplay button [TS]

00:48:40 ◼   ► and boom shows up on your Apple TV now [TS]

00:48:42 ◼   ► you're watching it on your television [TS]

00:48:44 ◼   ► and what about that you can do that with [TS]

00:48:47 ◼   ► the Hulu app you can do that any any app [TS]

00:48:50 ◼   ► my understanding is any app that has [TS]

00:48:54 ◼   ► access to era that decides to get access [TS]

00:48:58 ◼   ► to the airplay which is available if [TS]

00:49:00 ◼   ► you're building an iOS app you can just [TS]

00:49:02 ◼   ► use it you can output your your video [TS]

00:49:05 ◼   ► right to that so in that sense it's like [TS]

00:49:08 ◼   ► a your TV becomes a wireless monitor for [TS]

00:49:13 ◼   ► your iOS device slea the Apple TV - you [TS]

00:49:18 ◼   ► can get the cat to scare the bird and [TS]

00:49:20 ◼   ► then the bird will make a squawk that [TS]

00:49:22 ◼   ► will they will start all the the other [TS]

00:49:24 ◼   ► bird talk over the use of all the same [TS]

00:49:26 ◼   ► discounted you're discounting it you're [TS]

00:49:28 ◼   ► not discounting and I'm just saying [TS]

00:49:29 ◼   ► these are solutions for geeks that you [TS]

00:49:32 ◼   ► you're going to go to someone and say [TS]

00:49:34 ◼   ► here's the new way to watch television [TS]

00:49:35 ◼   ► you're going to download an app onto [TS]

00:49:36 ◼   ► your iPhone and you're going to press [TS]

00:49:37 ◼   ► the button onto your iPhone and make [TS]

00:49:38 ◼   ► sure your Apple TV that you also bought [TS]

00:49:40 ◼   ► by the way is also set up and connected [TS]

00:49:42 ◼   ► the televisions on that input and then [TS]

00:49:43 ◼   ► you can play the thing from your iPod [TS]

00:49:44 ◼   ► over there to the television but by the [TS]

00:49:46 ◼   ► way it's going to drain the battery on [TS]

00:49:47 ◼   ► your iPod and so make sure you have your [TS]

00:49:49 ◼   ► app I plugged in and you can only do [TS]

00:49:50 ◼   ► limited things on your iPod while this [TS]

00:49:52 ◼   ► is going on and make sure you have [TS]

00:49:53 ◼   ► enough space for the show you want to [TS]

00:49:54 ◼   ► stream and it's not a solution to the [TS]

00:49:57 ◼   ► television problems just one more it's [TS]

00:49:59 ◼   ► just one more thing that you get and [TS]

00:50:01 ◼   ► it's great and everything like I [TS]

00:50:02 ◼   ► especially like the experience of go on [TS]

00:50:04 ◼   ► a trip take pictures come back home and [TS]

00:50:06 ◼   ► show the pictures without fiddling with [TS]

00:50:09 ◼   ► stuff but even that is beyond most [TS]

00:50:12 ◼   ► people I think it's just it's just great [TS]

00:50:14 ◼   ► for us geeks and we're on the cutting [TS]

00:50:15 ◼   ► edge of this maybe it'll get easier with [TS]

00:50:16 ◼   ► time but that kind of backdoor solution [TS]

00:50:19 ◼   ► I feel like everyone is nibbling around [TS]

00:50:21 ◼   ► the edges of this thing but the mass [TS]

00:50:23 ◼   ► market is still paying for cable and [TS]

00:50:24 ◼   ► watching American Idol and that's their [TS]

00:50:26 ◼   ► solution for television slim in the chat [TS]

00:50:28 ◼   ► room says that you could make a nerd cry [TS]

00:50:30 ◼   ► in 15 seconds by crushing his dreams [TS]

00:50:33 ◼   ► that's true I you know I guess I'm [TS]

00:50:36 ◼   ► getting greedy at this point because [TS]

00:50:37 ◼   ► Apple has solved all these other [TS]

00:50:39 ◼   ► problems for me at Apple pretty much [TS]

00:50:40 ◼   ► solved the music problem and well now [TS]

00:50:43 ◼   ► why do you think it was so it they they [TS]

00:50:45 ◼   ► they walked in and really really did [TS]

00:50:48 ◼   ► solve the music problem and they did it [TS]

00:50:50 ◼   ► so quickly and so effectively why why [TS]

00:50:55 ◼   ► was it so much easier there are you know [TS]

00:50:58 ◼   ► and we know that the record industry [TS]

00:51:00 ◼   ► they're not pushovers you know what I'm [TS]

00:51:03 ◼   ► saying I mean it wasn't iTunes itunes [TS]

00:51:05 ◼   ► was Pearl Harbor caught on my surprise [TS]

00:51:07 ◼   ► right came out of nowhere Sunday morning [TS]

00:51:10 ◼   ► bombed their whole business right and [TS]

00:51:12 ◼   ► then and and just you know just [TS]

00:51:14 ◼   ► decimated them and then then they had [TS]

00:51:16 ◼   ► you know they had many things going for [TS]

00:51:17 ◼   ► them the fact that there was big five [TS]

00:51:19 ◼   ► record labels that sort of controlled [TS]

00:51:20 ◼   ► everything instead of eight million [TS]

00:51:21 ◼   ► different cable companies right right [TS]

00:51:23 ◼   ► and the fact that they were they were [TS]

00:51:25 ◼   ► negotiating from a position of power [TS]

00:51:27 ◼   ► it's like look your business is already [TS]

00:51:28 ◼   ► destroyed you need us to bring you back [TS]

00:51:30 ◼   ► right the fact that music was more [TS]

00:51:35 ◼   ► easily within the realm of technology [TS]

00:51:38 ◼   ► abilities although I'm kind of [TS]

00:51:39 ◼   ► disappointed that the iTunes resolution [TS]

00:51:41 ◼   ► made a revolution made the quality of [TS]

00:51:43 ◼   ► music go down reversing a very long [TS]

00:51:45 ◼   ► trend of the quality music going up I'm [TS]

00:51:47 ◼   ► talking about like bitrate and [TS]

00:51:48 ◼   ► everything like that yeah it's still [TS]

00:51:49 ◼   ► like for the mass market technology [TS]

00:51:52 ◼   ► reached a point where we had no problem [TS]

00:51:53 ◼   ► whatsoever giving you music that was [TS]

00:51:55 ◼   ► good enough for all consumers television [TS]

00:51:57 ◼   ► is pretty much at that point too but you [TS]

00:51:59 ◼   ► could say like come on why is it not [TS]

00:52:01 ◼   ► 1080p everywhere so we're just on the [TS]

00:52:03 ◼   ► cusp but but music was well within those [TS]

00:52:06 ◼   ► bounds and really just they just scored [TS]

00:52:08 ◼   ► a surprise attack victory [TS]

00:52:10 ◼   ► um and everything went right and caught [TS]

00:52:13 ◼   ► everyone unaware caught the content [TS]

00:52:14 ◼   ► providers unaware caught all of the [TS]

00:52:16 ◼   ► other companies unaware Apple just got [TS]

00:52:17 ◼   ► out the gate and did their thing and [TS]

00:52:19 ◼   ► said yay we are victorious um but then [TS]

00:52:21 ◼   ► every other business looked at what [TS]

00:52:23 ◼   ► happened to music and just quickly in [TS]

00:52:25 ◼   ► the boardroom it's like oh my god we we [TS]

00:52:27 ◼   ► do not want what just happened to music [TS]

00:52:28 ◼   ► to happen to us and they you know [TS]

00:52:30 ◼   ► quickly fortified and started [TS]

00:52:31 ◼   ► backpedaling and and said if if a fellow [TS]

00:52:33 ◼   ► comes to us remember don't do what the [TS]

00:52:35 ◼   ► music guys did just like yeah we got to [TS]

00:52:39 ◼   ► be stronger we can't let them take over [TS]

00:52:41 ◼   ► let's make deals with everybody let's [TS]

00:52:42 ◼   ► tell everyone in content Netflix will [TS]

00:52:44 ◼   ► sell you a Roku you want to stream [TS]

00:52:45 ◼   ► through anybody what we don't want to [TS]

00:52:46 ◼   ► Apple to have too much power it was it's [TS]

00:52:50 ◼   ► kind of a little bit of a cluster now [TS]

00:52:51 ◼   ► because the apples victory in music has [TS]

00:52:54 ◼   ► made their repeat of that victory in [TS]

00:52:56 ◼   ► other markets or anybody's repeat that [TS]

00:52:58 ◼   ► victory landmark is much harder books [TS]

00:53:00 ◼   ► are like that till you books all these [TS]

00:53:01 ◼   ► companies music industry is kind of [TS]

00:53:03 ◼   ► their cautionary tale and they have now [TS]

00:53:06 ◼   ► become their own worst enemy even more [TS]

00:53:07 ◼   ► so because they think they're doing what [TS]

00:53:09 ◼   ► they need to do to defend themselves [TS]

00:53:11 ◼   ► against that type of victory but [TS]

00:53:12 ◼   ► consumer consumers perspective again [TS]

00:53:15 ◼   ► other than the music quality going down [TS]

00:53:17 ◼   ► consumers perspective iTunes was a big [TS]

00:53:19 ◼   ► big win right [TS]

00:53:20 ◼   ► we all have iPods we [TS]

00:53:21 ◼   ► we don't really have many complaints [TS]

00:53:23 ◼   ► about getting our music you know the [TS]

00:53:24 ◼   ► Beatles are finally on iTunes like it's [TS]

00:53:26 ◼   ► it's utopia utopia of poorly compressed [TS]

00:53:29 ◼   ► music but still so then since we're [TS]

00:53:33 ◼   ► since we're almost at a time again you [TS]

00:53:36 ◼   ► do this on your lunch break we it's true [TS]

00:53:38 ◼   ► yeah where where are we going to be then [TS]

00:53:40 ◼   ► in a year or five years from now is it [TS]

00:53:42 ◼   ► is it just going to be more devices that [TS]

00:53:45 ◼   ► maybe do a little bit more but we still [TS]

00:53:46 ◼   ► have 10 things hanging off the back of [TS]

00:53:48 ◼   ► our TV I think that the things hanging [TS]

00:53:51 ◼   ► off of our TV will get better and [TS]

00:53:53 ◼   ► smarter and they will fight with each [TS]

00:53:54 ◼   ► other or coalesce than expand and [TS]

00:53:56 ◼   ► coalesce and expand I don't think [TS]

00:53:58 ◼   ► there'll be much of a net change in the [TS]

00:54:00 ◼   ► number of things but I think all that [TS]

00:54:02 ◼   ► that activity will slowly slowly slowly [TS]

00:54:06 ◼   ► leach out the mass market from where [TS]

00:54:11 ◼   ► they are now which is a subscription [TS]

00:54:13 ◼   ► television so from a cable provider a [TS]

00:54:15 ◼   ► satellite slowly start pulling them a [TS]

00:54:17 ◼   ► little tiny bit of time into other [TS]

00:54:18 ◼   ► avenues I don't think in five years it [TS]

00:54:21 ◼   ► will be that drastic maybe you know 95% [TS]

00:54:23 ◼   ► of the people have cable or satellite [TS]

00:54:25 ◼   ► subscription snow maybe it'll be 94 93 [TS]

00:54:27 ◼   ► 92 but that will start to happen [TS]

00:54:30 ◼   ► at the edges the geeks the people who [TS]

00:54:32 ◼   ► only watch one show and they want an ala [TS]

00:54:33 ◼   ► carte makes sense them even with the [TS]

00:54:35 ◼   ► ridiculous pricing of you know one show [TS]

00:54:36 ◼   ► over fifty bucks it still makes sense [TS]

00:54:38 ◼   ► for some people to do that for an entire [TS]

00:54:39 ◼   ► season of show that will just continue [TS]

00:54:42 ◼   ► to happen in a nibble away at the [TS]

00:54:45 ◼   ► corporate in five years I don't see it [TS]

00:54:47 ◼   ► being fundamentally different unless [TS]

00:54:48 ◼   ► some player gets the wherewithal to go [TS]

00:54:51 ◼   ► for one of the solutions though that I [TS]

00:54:52 ◼   ► talked about before the data center [TS]

00:54:54 ◼   ► solution the client side omnivorous [TS]

00:54:56 ◼   ► solution where you talk to the content [TS]

00:54:57 ◼   ► guys beforehand and you make the UI [TS]