PodSearch

The Talk Show

186: ‘Good News, My House Burned Down’, With Special Guest Matthew Panzarino

 

00:00:00   we probably should record it last week [<a href="https://overcast.fm/+Ie_SuvneY/0">TS</a>]

00:00:02   but I had stuff so and so here we are [<a href="https://overcast.fm/+Ie_SuvneY/2">TS</a>]

00:00:04   one week later after you and I saw each [<a href="https://overcast.fm/+Ie_SuvneY/4">TS</a>]

00:00:06   other in cupertino for a mysterious I [<a href="https://overcast.fm/+Ie_SuvneY/6">TS</a>]

00:00:09   think it was billed to me as a Mac round [<a href="https://overcast.fm/+Ie_SuvneY/9">TS</a>]

00:00:11   table how was it built to you in advance [<a href="https://overcast.fm/+Ie_SuvneY/11">TS</a>]

00:00:14   of our meeting last week yeah but the [<a href="https://overcast.fm/+Ie_SuvneY/14">TS</a>]

00:00:17   feature the mac or whatever yeah so I [<a href="https://overcast.fm/+Ie_SuvneY/17">TS</a>]

00:00:23   went into it with a 50 50 50 in my head [<a href="https://overcast.fm/+Ie_SuvneY/23">TS</a>]

00:00:29   whether this was going to be that's all [<a href="https://overcast.fm/+Ie_SuvneY/29">TS</a>]

00:00:32   I knew was going to be about the mac i [<a href="https://overcast.fm/+Ie_SuvneY/32">TS</a>]

00:00:33   was going to be a roundtable discussion [<a href="https://overcast.fm/+Ie_SuvneY/33">TS</a>]

00:00:35   with a couple of executives and a [<a href="https://overcast.fm/+Ie_SuvneY/35">TS</a>]

00:00:37   handful of members of the media um and i [<a href="https://overcast.fm/+Ie_SuvneY/37">TS</a>]

00:00:43   went into it thinking well this has got [<a href="https://overcast.fm/+Ie_SuvneY/43">TS</a>]

00:00:45   to be about the mac pro because it's [<a href="https://overcast.fm/+Ie_SuvneY/45">TS</a>]

00:00:48   it's not an event it's certain of the [<a href="https://overcast.fm/+Ie_SuvneY/48">TS</a>]

00:00:51   opposite of events very small run its [<a href="https://overcast.fm/+Ie_SuvneY/51">TS</a>]

00:00:54   end the matter how can they have [<a href="https://overcast.fm/+Ie_SuvneY/54">TS</a>]

00:00:57   something about the mac and not address [<a href="https://overcast.fm/+Ie_SuvneY/57">TS</a>]

00:00:58   the elephant in a room that was the [<a href="https://overcast.fm/+Ie_SuvneY/58">TS</a>]

00:01:00   thousand and some day old mac pro so I [<a href="https://overcast.fm/+Ie_SuvneY/60">TS</a>]

00:01:04   went into it thinking fifty-fifty this [<a href="https://overcast.fm/+Ie_SuvneY/64">TS</a>]

00:01:05   is either going to be good news about [<a href="https://overcast.fm/+Ie_SuvneY/65">TS</a>]

00:01:06   the mac pro or bad news about the mac [<a href="https://overcast.fm/+Ie_SuvneY/66">TS</a>]

00:01:08   pro like it right we're done with the [<a href="https://overcast.fm/+Ie_SuvneY/68">TS</a>]

00:01:10   mac pro or we're not done with the mac [<a href="https://overcast.fm/+Ie_SuvneY/70">TS</a>]

00:01:13   pro but we can't show it yet and here's [<a href="https://overcast.fm/+Ie_SuvneY/73">TS</a>]

00:01:15   why well what were you thinking yeah you [<a href="https://overcast.fm/+Ie_SuvneY/75">TS</a>]

00:01:19   probably you're smarter than me I don't [<a href="https://overcast.fm/+Ie_SuvneY/79">TS</a>]

00:01:21   know I didn't I didn't really connect it [<a href="https://overcast.fm/+Ie_SuvneY/81">TS</a>]

00:01:25   directly to the mac pro although in you [<a href="https://overcast.fm/+Ie_SuvneY/85">TS</a>]

00:01:28   know in hindsight it seems fairly [<a href="https://overcast.fm/+Ie_SuvneY/88">TS</a>]

00:01:29   reasonable to do that I mean I guess I [<a href="https://overcast.fm/+Ie_SuvneY/89">TS</a>]

00:01:33   did a little bit you know obviously the [<a href="https://overcast.fm/+Ie_SuvneY/93">TS</a>]

00:01:34   mac pro is sort of the elephant in the [<a href="https://overcast.fm/+Ie_SuvneY/94">TS</a>]

00:01:35   room and a lot of ways for Apple and the [<a href="https://overcast.fm/+Ie_SuvneY/95">TS</a>]

00:01:38   mac in the sweep of the mac universe but [<a href="https://overcast.fm/+Ie_SuvneY/98">TS</a>]

00:01:42   i think it's definitely it was [<a href="https://overcast.fm/+Ie_SuvneY/102">TS</a>]

00:01:44   definitely an opportunity to say um you [<a href="https://overcast.fm/+Ie_SuvneY/104">TS</a>]

00:01:48   know hey here's some things were [<a href="https://overcast.fm/+Ie_SuvneY/108">TS</a>]

00:01:50   thinking about about the mac but i mean [<a href="https://overcast.fm/+Ie_SuvneY/110">TS</a>]

00:01:51   at all as you probably picked up on it [<a href="https://overcast.fm/+Ie_SuvneY/111">TS</a>]

00:01:54   was very odd because you know very [<a href="https://overcast.fm/+Ie_SuvneY/114">TS</a>]

00:01:56   rarely as a brain knows does Apple [<a href="https://overcast.fm/+Ie_SuvneY/116">TS</a>]

00:01:58   actually say hey we're going to talk [<a href="https://overcast.fm/+Ie_SuvneY/118">TS</a>]

00:01:59   about future things you know so that [<a href="https://overcast.fm/+Ie_SuvneY/119">TS</a>]

00:02:03   aspect of it was confusing to me and my [<a href="https://overcast.fm/+Ie_SuvneY/123">TS</a>]

00:02:04   only my only inkling about that was like [<a href="https://overcast.fm/+Ie_SuvneY/124">TS</a>]

00:02:07   oh they need to set something up you [<a href="https://overcast.fm/+Ie_SuvneY/127">TS</a>]

00:02:09   know right uh well my thinking was that [<a href="https://overcast.fm/+Ie_SuvneY/129">TS</a>]

00:02:14   could be that that would that would be [<a href="https://overcast.fm/+Ie_SuvneY/134">TS</a>]

00:02:16   very similar to how they would announce [<a href="https://overcast.fm/+Ie_SuvneY/136">TS</a>]

00:02:17   the end of life of the mac pro if that [<a href="https://overcast.fm/+Ie_SuvneY/137">TS</a>]

00:02:20   had been their decision that they're not [<a href="https://overcast.fm/+Ie_SuvneY/140">TS</a>]

00:02:22   going to hold an product announcement [<a href="https://overcast.fm/+Ie_SuvneY/142">TS</a>]

00:02:26   event for a product its end of life [<a href="https://overcast.fm/+Ie_SuvneY/146">TS</a>]

00:02:27   right and I feel like even if the answer [<a href="https://overcast.fm/+Ie_SuvneY/147">TS</a>]

00:02:32   was let's just make pro quality imax [<a href="https://overcast.fm/+Ie_SuvneY/152">TS</a>]

00:02:36   when they unveil them on stage they're [<a href="https://overcast.fm/+Ie_SuvneY/156">TS</a>]

00:02:40   not going to want to sully that on stage [<a href="https://overcast.fm/+Ie_SuvneY/160">TS</a>]

00:02:42   by saying oh and remember the mac pro [<a href="https://overcast.fm/+Ie_SuvneY/162">TS</a>]

00:02:44   that's we don't need that anymore right [<a href="https://overcast.fm/+Ie_SuvneY/164">TS</a>]

00:02:47   that that they would want to break it in [<a href="https://overcast.fm/+Ie_SuvneY/167">TS</a>]

00:02:49   a non keynote type scenario whether it's [<a href="https://overcast.fm/+Ie_SuvneY/169">TS</a>]

00:02:54   you know somebody in particular gets an [<a href="https://overcast.fm/+Ie_SuvneY/174">TS</a>]

00:02:57   exclusive or a handful of people getting [<a href="https://overcast.fm/+Ie_SuvneY/177">TS</a>]

00:02:59   exclusive and get a chance to ask [<a href="https://overcast.fm/+Ie_SuvneY/179">TS</a>]

00:03:00   questions about it I think it would have [<a href="https://overcast.fm/+Ie_SuvneY/180">TS</a>]

00:03:02   been very similar if that had been their [<a href="https://overcast.fm/+Ie_SuvneY/182">TS</a>]

00:03:04   decision and and I think that you know [<a href="https://overcast.fm/+Ie_SuvneY/184">TS</a>]

00:03:06   obviously the reason why they did you [<a href="https://overcast.fm/+Ie_SuvneY/186">TS</a>]

00:03:09   know that wasn't the news the news in [<a href="https://overcast.fm/+Ie_SuvneY/189">TS</a>]

00:03:10   fact is that they are hard at work on an [<a href="https://overcast.fm/+Ie_SuvneY/190">TS</a>]

00:03:12   all new mac pro but because they're so [<a href="https://overcast.fm/+Ie_SuvneY/192">TS</a>]

00:03:16   far away from shipping it which we we [<a href="https://overcast.fm/+Ie_SuvneY/196">TS</a>]

00:03:19   can get into next that they felt like [<a href="https://overcast.fm/+Ie_SuvneY/199">TS</a>]

00:03:25   they had to say something they had to [<a href="https://overcast.fm/+Ie_SuvneY/205">TS</a>]

00:03:27   they could not just wait and they wanted [<a href="https://overcast.fm/+Ie_SuvneY/207">TS</a>]

00:03:29   to I think combined with the fact that [<a href="https://overcast.fm/+Ie_SuvneY/209">TS</a>]

00:03:31   they wanted to release speed bumps or [<a href="https://overcast.fm/+Ie_SuvneY/211">TS</a>]

00:03:34   price drops whatever you want to call [<a href="https://overcast.fm/+Ie_SuvneY/214">TS</a>]

00:03:36   what it is they've done with the current [<a href="https://overcast.fm/+Ie_SuvneY/216">TS</a>]

00:03:39   mac pro last week where they at the same [<a href="https://overcast.fm/+Ie_SuvneY/219">TS</a>]

00:03:42   price levels they've they've gone from [<a href="https://overcast.fm/+Ie_SuvneY/222">TS</a>]

00:03:44   you know the entry level is no longer [<a href="https://overcast.fm/+Ie_SuvneY/224">TS</a>]

00:03:45   for core at six core and the mid-level [<a href="https://overcast.fm/+Ie_SuvneY/225">TS</a>]

00:03:48   one is no longer six core it's eight [<a href="https://overcast.fm/+Ie_SuvneY/228">TS</a>]

00:03:49   core or something like that if that's [<a href="https://overcast.fm/+Ie_SuvneY/229">TS</a>]

00:03:52   all they did is just update the store [<a href="https://overcast.fm/+Ie_SuvneY/232">TS</a>]

00:03:54   and not say anything about the future [<a href="https://overcast.fm/+Ie_SuvneY/234">TS</a>]

00:03:56   all right people would have lost their [<a href="https://overcast.fm/+Ie_SuvneY/236">TS</a>]

00:03:59   lost their damn minds rightly so people [<a href="https://overcast.fm/+Ie_SuvneY/239">TS</a>]

00:04:01   would have lost their minds rightly so [<a href="https://overcast.fm/+Ie_SuvneY/241">TS</a>]

00:04:03   because it wouldn't have made any sense [<a href="https://overcast.fm/+Ie_SuvneY/243">TS</a>]

00:04:05   that at that Apple was pretending that [<a href="https://overcast.fm/+Ie_SuvneY/245">TS</a>]

00:04:07   this was normal right it's one of the [<a href="https://overcast.fm/+Ie_SuvneY/247">TS</a>]

00:04:10   scenarios where context free you know [<a href="https://overcast.fm/+Ie_SuvneY/250">TS</a>]

00:04:14   update would have caused many many more [<a href="https://overcast.fm/+Ie_SuvneY/254">TS</a>]

00:04:17   problems than it you know solved I guess [<a href="https://overcast.fm/+Ie_SuvneY/257">TS</a>]

00:04:19   is the word right yeah and I I think [<a href="https://overcast.fm/+Ie_SuvneY/259">TS</a>]

00:04:23   that that's unusual an unusual position [<a href="https://overcast.fm/+Ie_SuvneY/263">TS</a>]

00:04:25   for them to be in to feel [<a href="https://overcast.fm/+Ie_SuvneY/265">TS</a>]

00:04:27   strongly enough about you know the [<a href="https://overcast.fm/+Ie_SuvneY/267">TS</a>]

00:04:30   future of a particular category for them [<a href="https://overcast.fm/+Ie_SuvneY/270">TS</a>]

00:04:33   to set it up or tee it up in that way [<a href="https://overcast.fm/+Ie_SuvneY/273">TS</a>]

00:04:35   because a lot of times they just sort of [<a href="https://overcast.fm/+Ie_SuvneY/275">TS</a>]

00:04:36   take their lumps yeah you know they'll [<a href="https://overcast.fm/+Ie_SuvneY/276">TS</a>]

00:04:38   just they'll just do it and people will [<a href="https://overcast.fm/+Ie_SuvneY/278">TS</a>]

00:04:40   misconstrue it or whatever and then [<a href="https://overcast.fm/+Ie_SuvneY/280">TS</a>]

00:04:42   they'll come out with the thing that [<a href="https://overcast.fm/+Ie_SuvneY/282">TS</a>]

00:04:43   they would they were teeing up and then [<a href="https://overcast.fm/+Ie_SuvneY/283">TS</a>]

00:04:45   either people will like it at they won't [<a href="https://overcast.fm/+Ie_SuvneY/285">TS</a>]

00:04:47   you know but in this case I guess they [<a href="https://overcast.fm/+Ie_SuvneY/287">TS</a>]

00:04:49   felt strongly enough about how long it [<a href="https://overcast.fm/+Ie_SuvneY/289">TS</a>]

00:04:51   had been or how you know how much [<a href="https://overcast.fm/+Ie_SuvneY/291">TS</a>]

00:04:54   culpability they felt I guess you know [<a href="https://overcast.fm/+Ie_SuvneY/294">TS</a>]

00:04:57   in how the thing played out that they [<a href="https://overcast.fm/+Ie_SuvneY/297">TS</a>]

00:04:59   felt that they needed to contextualize [<a href="https://overcast.fm/+Ie_SuvneY/299">TS</a>]

00:05:02   it I feel like a week later I feel like [<a href="https://overcast.fm/+Ie_SuvneY/302">TS</a>]

00:05:09   it there is no simple answer I feel like [<a href="https://overcast.fm/+Ie_SuvneY/309">TS</a>]

00:05:13   part of it in terms of you know I think [<a href="https://overcast.fm/+Ie_SuvneY/313">TS</a>]

00:05:17   you you and you asked the question and [<a href="https://overcast.fm/+Ie_SuvneY/317">TS</a>]

00:05:21   you preface it with I don't want to get [<a href="https://overcast.fm/+Ie_SuvneY/321">TS</a>]

00:05:22   too personal but the gist of the [<a href="https://overcast.fm/+Ie_SuvneY/322">TS</a>]

00:05:27   question was when the hell's always [<a href="https://overcast.fm/+Ie_SuvneY/327">TS</a>]

00:05:29   means that somebody's about to get [<a href="https://overcast.fm/+Ie_SuvneY/329">TS</a>]

00:05:30   personal right when did you guys realize [<a href="https://overcast.fm/+Ie_SuvneY/330">TS</a>]

00:05:32   you've done fucked up I mean that's not [<a href="https://overcast.fm/+Ie_SuvneY/332">TS</a>]

00:05:34   what you said but we so that for [<a href="https://overcast.fm/+Ie_SuvneY/334">TS</a>]

00:05:39   everybody doesn't have it in top of our [<a href="https://overcast.fm/+Ie_SuvneY/339">TS</a>]

00:05:40   minds it was it was nine of us at the [<a href="https://overcast.fm/+Ie_SuvneY/340">TS</a>]

00:05:42   table it was it was representing Apple [<a href="https://overcast.fm/+Ie_SuvneY/342">TS</a>]

00:05:44   was Phil Schiller Craig federighi [<a href="https://overcast.fm/+Ie_SuvneY/344">TS</a>]

00:05:48   talking software and John turness ter [<a href="https://overcast.fm/+Ie_SuvneY/348">TS</a>]

00:05:52   and us who was a vice president of [<a href="https://overcast.fm/+Ie_SuvneY/352">TS</a>]

00:05:54   hardware and and as it was described to [<a href="https://overcast.fm/+Ie_SuvneY/354">TS</a>]

00:05:57   us at the beginning of the meeting on [<a href="https://overcast.fm/+Ie_SuvneY/357">TS</a>]

00:05:58   his plate our iPad pro and Mac Pro and [<a href="https://overcast.fm/+Ie_SuvneY/358">TS</a>]

00:06:03   maybe macbook pro I forget what they [<a href="https://overcast.fm/+Ie_SuvneY/363">TS</a>]

00:06:06   said they did but but I know iPad pro [<a href="https://overcast.fm/+Ie_SuvneY/366">TS</a>]

00:06:09   and a couple of others and I think [<a href="https://overcast.fm/+Ie_SuvneY/369">TS</a>]

00:06:10   honestly it was you know had very good [<a href="https://overcast.fm/+Ie_SuvneY/370">TS</a>]

00:06:14   things to say at the round table but I [<a href="https://overcast.fm/+Ie_SuvneY/374">TS</a>]

00:06:16   just talking to a couple of other people [<a href="https://overcast.fm/+Ie_SuvneY/376">TS</a>]

00:06:18   that Apple in the last week after this [<a href="https://overcast.fm/+Ie_SuvneY/378">TS</a>]

00:06:19   came out it sounds to me like he's [<a href="https://overcast.fm/+Ie_SuvneY/379">TS</a>]

00:06:22   turness is a real up-and-comer at the [<a href="https://overcast.fm/+Ie_SuvneY/382">TS</a>]

00:06:23   company like I don't think it's the last [<a href="https://overcast.fm/+Ie_SuvneY/383">TS</a>]

00:06:25   time that we are going to hear from him [<a href="https://overcast.fm/+Ie_SuvneY/385">TS</a>]

00:06:27   in a some sort of you know publicity [<a href="https://overcast.fm/+Ie_SuvneY/387">TS</a>]

00:06:29   facing right of event it seems to me [<a href="https://overcast.fm/+Ie_SuvneY/389">TS</a>]

00:06:33   like he's a real up-and-comer and the [<a href="https://overcast.fm/+Ie_SuvneY/393">TS</a>]

00:06:36   fact that he's been tasked with all [<a href="https://overcast.fm/+Ie_SuvneY/396">TS</a>]

00:06:37   right you're right going to run point on [<a href="https://overcast.fm/+Ie_SuvneY/397">TS</a>]

00:06:39   Hardware on this new mac pro [<a href="https://overcast.fm/+Ie_SuvneY/399">TS</a>]

00:06:40   is a sign of that and I think a good [<a href="https://overcast.fm/+Ie_SuvneY/400">TS</a>]

00:06:42   sign I think people people who are [<a href="https://overcast.fm/+Ie_SuvneY/402">TS</a>]

00:06:44   hoping that this Mac Pro is everything [<a href="https://overcast.fm/+Ie_SuvneY/404">TS</a>]

00:06:46   Mac Pro users have been hoping for I [<a href="https://overcast.fm/+Ie_SuvneY/406">TS</a>]

00:06:48   think the fact that John turness is in [<a href="https://overcast.fm/+Ie_SuvneY/408">TS</a>]

00:06:50   charge of it is a very good sign and [<a href="https://overcast.fm/+Ie_SuvneY/410">TS</a>]

00:06:53   then on the press side it was me and you [<a href="https://overcast.fm/+Ie_SuvneY/413">TS</a>]

00:06:56   you know Nina freed who was recently a [<a href="https://overcast.fm/+Ie_SuvneY/416">TS</a>]

00:07:01   recode but is now at a new site called [<a href="https://overcast.fm/+Ie_SuvneY/421">TS</a>]

00:07:03   axios for those of you who don't follow [<a href="https://overcast.fm/+Ie_SuvneY/423">TS</a>]

00:07:05   the comings and goings of the press very [<a href="https://overcast.fm/+Ie_SuvneY/425">TS</a>]

00:07:07   closely John Pat's Kowski also recently [<a href="https://overcast.fm/+Ie_SuvneY/427">TS</a>]

00:07:12   have recode but now at BuzzFeed and last [<a href="https://overcast.fm/+Ie_SuvneY/432">TS</a>]

00:07:17   but not least lance ulanoff who was [<a href="https://overcast.fm/+Ie_SuvneY/437">TS</a>]

00:07:20   there from mashable so former recode [<a href="https://overcast.fm/+Ie_SuvneY/440">TS</a>]

00:07:22   writers were well represented nobody [<a href="https://overcast.fm/+Ie_SuvneY/442">TS</a>]

00:07:25   from recode was there at the moment it [<a href="https://overcast.fm/+Ie_SuvneY/445">TS</a>]

00:07:27   was a large category percentage wise yes [<a href="https://overcast.fm/+Ie_SuvneY/447">TS</a>]

00:07:31   the it of these before he present 40 [<a href="https://overcast.fm/+Ie_SuvneY/451">TS</a>]

00:07:34   resented the press attendees were [<a href="https://overcast.fm/+Ie_SuvneY/454">TS</a>]

00:07:36   formerly of recode and then last but not [<a href="https://overcast.fm/+Ie_SuvneY/456">TS</a>]

00:07:37   least or maybe possibly least was was [<a href="https://overcast.fm/+Ie_SuvneY/457">TS</a>]

00:07:40   Bill Evans from Apple PR was at the [<a href="https://overcast.fm/+Ie_SuvneY/460">TS</a>]

00:07:42   table but it's his Apple pr's wanti was [<a href="https://overcast.fm/+Ie_SuvneY/462">TS</a>]

00:07:45   more or less there to play defense and [<a href="https://overcast.fm/+Ie_SuvneY/465">TS</a>]

00:07:47   and pretty much just run the clock and [<a href="https://overcast.fm/+Ie_SuvneY/467">TS</a>]

00:07:48   didn't ready mmm so I I I thought that [<a href="https://overcast.fm/+Ie_SuvneY/468">TS</a>]

00:08:00   the we all tried to ask I i would say [<a href="https://overcast.fm/+Ie_SuvneY/480">TS</a>]

00:08:04   everybody except patch kowski who only [<a href="https://overcast.fm/+Ie_SuvneY/484">TS</a>]

00:08:06   popped piped in at the end with a very [<a href="https://overcast.fm/+Ie_SuvneY/486">TS</a>]

00:08:07   well time question about the mac mini [<a href="https://overcast.fm/+Ie_SuvneY/487">TS</a>]

00:08:09   everybody tried to ask a when did you [<a href="https://overcast.fm/+Ie_SuvneY/489">TS</a>]

00:08:13   guys figure out that you had a real [<a href="https://overcast.fm/+Ie_SuvneY/493">TS</a>]

00:08:15   problem on your hands with the design of [<a href="https://overcast.fm/+Ie_SuvneY/495">TS</a>]

00:08:16   the 2013 trashcan mac and be when did [<a href="https://overcast.fm/+Ie_SuvneY/496">TS</a>]

00:08:20   you guys start on this project of a new [<a href="https://overcast.fm/+Ie_SuvneY/500">TS</a>]

00:08:25   mac you know rethought from the ground [<a href="https://overcast.fm/+Ie_SuvneY/505">TS</a>]

00:08:27   up mac pro em and apple does not like to [<a href="https://overcast.fm/+Ie_SuvneY/507">TS</a>]

00:08:30   talk about timelines I mean that's I [<a href="https://overcast.fm/+Ie_SuvneY/510">TS</a>]

00:08:33   mean they don't like to talk about [<a href="https://overcast.fm/+Ie_SuvneY/513">TS</a>]

00:08:34   future stuff they don't like to talk [<a href="https://overcast.fm/+Ie_SuvneY/514">TS</a>]

00:08:35   about all sorts of things but they do [<a href="https://overcast.fm/+Ie_SuvneY/515">TS</a>]

00:08:36   not like to talk about when in the past [<a href="https://overcast.fm/+Ie_SuvneY/516">TS</a>]

00:08:39   they made decisions and how long things [<a href="https://overcast.fm/+Ie_SuvneY/519">TS</a>]

00:08:41   took it is more than almost more than [<a href="https://overcast.fm/+Ie_SuvneY/521">TS</a>]

00:08:44   anything else they don't like to like [<a href="https://overcast.fm/+Ie_SuvneY/524">TS</a>]

00:08:47   once a design of an erotic comes out [<a href="https://overcast.fm/+Ie_SuvneY/527">TS</a>]

00:08:49   they will talk of you know Johnny I've [<a href="https://overcast.fm/+Ie_SuvneY/529">TS</a>]

00:08:51   will talk at length openly and honestly [<a href="https://overcast.fm/+Ie_SuvneY/531">TS</a>]

00:08:52   and in his little [<a href="https://overcast.fm/+Ie_SuvneY/532">TS</a>]

00:08:54   narrated videos about why something is [<a href="https://overcast.fm/+Ie_SuvneY/534">TS</a>]

00:08:56   the way it is um they won't tell you in [<a href="https://overcast.fm/+Ie_SuvneY/536">TS</a>]

00:08:59   advance but once it's out they'll say [<a href="https://overcast.fm/+Ie_SuvneY/539">TS</a>]

00:09:01   here's why we have these gently sloped [<a href="https://overcast.fm/+Ie_SuvneY/541">TS</a>]

00:09:03   corners here or or whatever but in terms [<a href="https://overcast.fm/+Ie_SuvneY/543">TS</a>]

00:09:06   of how long they've been working on [<a href="https://overcast.fm/+Ie_SuvneY/546">TS</a>]

00:09:08   blank they just it is that's like the [<a href="https://overcast.fm/+Ie_SuvneY/548">TS</a>]

00:09:12   holiest of Holies the secret of Secrets [<a href="https://overcast.fm/+Ie_SuvneY/552">TS</a>]

00:09:14   and they you know I think they view that [<a href="https://overcast.fm/+Ie_SuvneY/554">TS</a>]

00:09:17   as their as as part of their IP almost [<a href="https://overcast.fm/+Ie_SuvneY/557">TS</a>]

00:09:20   because part of their process and so [<a href="https://overcast.fm/+Ie_SuvneY/560">TS</a>]

00:09:22   they view that those timelines and the [<a href="https://overcast.fm/+Ie_SuvneY/562">TS</a>]

00:09:25   how long it takes things to get things [<a href="https://overcast.fm/+Ie_SuvneY/565">TS</a>]

00:09:26   right or you know what abortive attempts [<a href="https://overcast.fm/+Ie_SuvneY/566">TS</a>]

00:09:29   they had at a particular thing or [<a href="https://overcast.fm/+Ie_SuvneY/569">TS</a>]

00:09:31   whatever before they settled on the [<a href="https://overcast.fm/+Ie_SuvneY/571">TS</a>]

00:09:33   right path they view that all is like a [<a href="https://overcast.fm/+Ie_SuvneY/573">TS</a>]

00:09:34   protected category of information that's [<a href="https://overcast.fm/+Ie_SuvneY/574">TS</a>]

00:09:37   about their process that's part of their [<a href="https://overcast.fm/+Ie_SuvneY/577">TS</a>]

00:09:39   secret their special sauce right um and [<a href="https://overcast.fm/+Ie_SuvneY/579">TS</a>]

00:09:42   so but there were little dribs and drabs [<a href="https://overcast.fm/+Ie_SuvneY/582">TS</a>]

00:09:46   that you going over it especially after [<a href="https://overcast.fm/+Ie_SuvneY/586">TS</a>]

00:09:49   the you know writing my piece all night [<a href="https://overcast.fm/+Ie_SuvneY/589">TS</a>]

00:09:52   long and then and then reading everybody [<a href="https://overcast.fm/+Ie_SuvneY/592">TS</a>]

00:09:56   else is the next day and then Gavin a [<a href="https://overcast.fm/+Ie_SuvneY/596">TS</a>]

00:09:57   day to sort of breathe and then rethink [<a href="https://overcast.fm/+Ie_SuvneY/597">TS</a>]

00:09:59   it all and look at the transcript again [<a href="https://overcast.fm/+Ie_SuvneY/599">TS</a>]

00:10:01   um I think that the most telling remark [<a href="https://overcast.fm/+Ie_SuvneY/601">TS</a>]

00:10:07   was federighi saying that they had [<a href="https://overcast.fm/+Ie_SuvneY/607">TS</a>]

00:10:10   painted themselves into a thermal corner [<a href="https://overcast.fm/+Ie_SuvneY/610">TS</a>]

00:10:12   and and and combined with his saying [<a href="https://overcast.fm/+Ie_SuvneY/612">TS</a>]

00:10:16   that they went through like the state's [<a href="https://overcast.fm/+Ie_SuvneY/616">TS</a>]

00:10:18   you know is it said in a jovial fashion [<a href="https://overcast.fm/+Ie_SuvneY/618">TS</a>]

00:10:20   and to get a laugh that they went [<a href="https://overcast.fm/+Ie_SuvneY/620">TS</a>]

00:10:21   through the stages of grief or something [<a href="https://overcast.fm/+Ie_SuvneY/621">TS</a>]

00:10:22   like that right on which to me reading [<a href="https://overcast.fm/+Ie_SuvneY/622">TS</a>]

00:10:26   between the lines says that they did try [<a href="https://overcast.fm/+Ie_SuvneY/626">TS</a>]

00:10:28   to update the mac pro at least several [<a href="https://overcast.fm/+Ie_SuvneY/628">TS</a>]

00:10:32   times in in between 2013 and the point [<a href="https://overcast.fm/+Ie_SuvneY/632">TS</a>]

00:10:37   where they said okay we got to give up [<a href="https://overcast.fm/+Ie_SuvneY/637">TS</a>]

00:10:38   on this and it seemed like by ant you [<a href="https://overcast.fm/+Ie_SuvneY/638">TS</a>]

00:10:42   know by trying to answer customers [<a href="https://overcast.fm/+Ie_SuvneY/642">TS</a>]

00:10:44   requests for what they wanted from a [<a href="https://overcast.fm/+Ie_SuvneY/644">TS</a>]

00:10:46   newer mac pro it was mostly about more [<a href="https://overcast.fm/+Ie_SuvneY/646">TS</a>]

00:10:50   powerful GPUs but more powerful GPUs [<a href="https://overcast.fm/+Ie_SuvneY/650">TS</a>]

00:10:53   threw off the thermal balance of the mac [<a href="https://overcast.fm/+Ie_SuvneY/653">TS</a>]

00:10:55   pro as we know it mm-hmm and that there [<a href="https://overcast.fm/+Ie_SuvneY/655">TS</a>]

00:10:58   were you know and so I who knows I'm [<a href="https://overcast.fm/+Ie_SuvneY/658">TS</a>]

00:11:01   guessing at least at least two years was [<a href="https://overcast.fm/+Ie_SuvneY/661">TS</a>]

00:11:05   spent on [<a href="https://overcast.fm/+Ie_SuvneY/665">TS</a>]

00:11:07   some degree trying to update and get [<a href="https://overcast.fm/+Ie_SuvneY/667">TS</a>]

00:11:09   more powerful GPUs into that that [<a href="https://overcast.fm/+Ie_SuvneY/669">TS</a>]

00:11:12   configuration and at some point they [<a href="https://overcast.fm/+Ie_SuvneY/672">TS</a>]

00:11:14   gave up mm-hmm what do you what was your [<a href="https://overcast.fm/+Ie_SuvneY/674">TS</a>]

00:11:17   take on that yeah i mean i mean that's [<a href="https://overcast.fm/+Ie_SuvneY/677">TS</a>]

00:11:22   two different questions right the [<a href="https://overcast.fm/+Ie_SuvneY/682">TS</a>]

00:11:23   timeline is one question you know how [<a href="https://overcast.fm/+Ie_SuvneY/683">TS</a>]

00:11:25   how long do you think it took them and [<a href="https://overcast.fm/+Ie_SuvneY/685">TS</a>]

00:11:27   then the other question is did they [<a href="https://overcast.fm/+Ie_SuvneY/687">TS</a>]

00:11:29   actually make attempts at it or did they [<a href="https://overcast.fm/+Ie_SuvneY/689">TS</a>]

00:11:32   go hey you know we really there's [<a href="https://overcast.fm/+Ie_SuvneY/692">TS</a>]

00:11:34   nothing really we can do here because [<a href="https://overcast.fm/+Ie_SuvneY/694">TS</a>]

00:11:36   they just knew from all of the from the [<a href="https://overcast.fm/+Ie_SuvneY/696">TS</a>]

00:11:38   building of the thing in the first place [<a href="https://overcast.fm/+Ie_SuvneY/698">TS</a>]

00:11:39   they built it specifically to take [<a href="https://overcast.fm/+Ie_SuvneY/699">TS</a>]

00:11:41   advantage of this split or balanced GPU [<a href="https://overcast.fm/+Ie_SuvneY/701">TS</a>]

00:11:45   scenario and you know shoving one hot [<a href="https://overcast.fm/+Ie_SuvneY/705">TS</a>]

00:11:49   GPU and it was never going to work I [<a href="https://overcast.fm/+Ie_SuvneY/709">TS</a>]

00:11:51   don't know you know I don't know how [<a href="https://overcast.fm/+Ie_SuvneY/711">TS</a>]

00:11:52   much modeling or prototyping or theory [<a href="https://overcast.fm/+Ie_SuvneY/712">TS</a>]

00:11:55   you know work they did on saying what if [<a href="https://overcast.fm/+Ie_SuvneY/715">TS</a>]

00:11:58   we jammed in nvidia 1080 yet you know I [<a href="https://overcast.fm/+Ie_SuvneY/718">TS</a>]

00:12:01   in here TI in here and and said can we [<a href="https://overcast.fm/+Ie_SuvneY/721">TS</a>]

00:12:05   get this to run in here you know in this [<a href="https://overcast.fm/+Ie_SuvneY/725">TS</a>]

00:12:07   shell with proper thermal properties or [<a href="https://overcast.fm/+Ie_SuvneY/727">TS</a>]

00:12:10   whatever I don't know how far along that [<a href="https://overcast.fm/+Ie_SuvneY/730">TS</a>]

00:12:11   road they went or did they just say well [<a href="https://overcast.fm/+Ie_SuvneY/731">TS</a>]

00:12:14   this is not the purpose we built it for [<a href="https://overcast.fm/+Ie_SuvneY/734">TS</a>]

00:12:15   it all so can we get two GPUs in here [<a href="https://overcast.fm/+Ie_SuvneY/735">TS</a>]

00:12:18   that will work together in such a way to [<a href="https://overcast.fm/+Ie_SuvneY/738">TS</a>]

00:12:20   where it would provide a significant [<a href="https://overcast.fm/+Ie_SuvneY/740">TS</a>]

00:12:22   value to our customers and then they get [<a href="https://overcast.fm/+Ie_SuvneY/742">TS</a>]

00:12:25   they said no you know all we can do is [<a href="https://overcast.fm/+Ie_SuvneY/745">TS</a>]

00:12:27   give it a bump so that people on this [<a href="https://overcast.fm/+Ie_SuvneY/747">TS</a>]

00:12:29   current gen can just roll with it until [<a href="https://overcast.fm/+Ie_SuvneY/749">TS</a>]

00:12:32   we get out what's due um I don't know [<a href="https://overcast.fm/+Ie_SuvneY/752">TS</a>]

00:12:35   you know I think it's it's hard it's [<a href="https://overcast.fm/+Ie_SuvneY/755">TS</a>]

00:12:40   harder for me to say that they went in [<a href="https://overcast.fm/+Ie_SuvneY/760">TS</a>]

00:12:42   and built whole new units in this case [<a href="https://overcast.fm/+Ie_SuvneY/762">TS</a>]

00:12:46   then if they were working on a new [<a href="https://overcast.fm/+Ie_SuvneY/766">TS</a>]

00:12:47   product which they wouldn't undoubtedly [<a href="https://overcast.fm/+Ie_SuvneY/767">TS</a>]

00:12:49   do you know they'll build fully full [<a href="https://overcast.fm/+Ie_SuvneY/769">TS</a>]

00:12:52   till all produced you know devices if [<a href="https://overcast.fm/+Ie_SuvneY/772">TS</a>]

00:12:55   they feel that they need to to figure [<a href="https://overcast.fm/+Ie_SuvneY/775">TS</a>]

00:12:57   out whether it works or not when they're [<a href="https://overcast.fm/+Ie_SuvneY/777">TS</a>]

00:12:59   creating a new product on something like [<a href="https://overcast.fm/+Ie_SuvneY/779">TS</a>]

00:13:01   this I guess maybe I guess maybe they [<a href="https://overcast.fm/+Ie_SuvneY/781">TS</a>]

00:13:03   did they would you know I have no [<a href="https://overcast.fm/+Ie_SuvneY/783">TS</a>]

00:13:05   information I'm just trying to like [<a href="https://overcast.fm/+Ie_SuvneY/785">TS</a>]

00:13:07   divine from what I know about the [<a href="https://overcast.fm/+Ie_SuvneY/787">TS</a>]

00:13:08   process that they go through but it [<a href="https://overcast.fm/+Ie_SuvneY/788">TS</a>]

00:13:10   seems like it seems like it's [<a href="https://overcast.fm/+Ie_SuvneY/790">TS</a>]

00:13:11   possibility one thing we don't have to [<a href="https://overcast.fm/+Ie_SuvneY/791">TS</a>]

00:13:14   speculate on I mean this is just a fact [<a href="https://overcast.fm/+Ie_SuvneY/794">TS</a>]

00:13:16   it's obvious just by studying the device [<a href="https://overcast.fm/+Ie_SuvneY/796">TS</a>]

00:13:18   and it's also obvious just [<a href="https://overcast.fm/+Ie_SuvneY/798">TS</a>]

00:13:20   listening to the way Apple described it [<a href="https://overcast.fm/+Ie_SuvneY/800">TS</a>]

00:13:22   in 2013 when it when it was announced is [<a href="https://overcast.fm/+Ie_SuvneY/802">TS</a>]

00:13:25   that the trashcan mac pro from 2013 was [<a href="https://overcast.fm/+Ie_SuvneY/805">TS</a>]

00:13:30   a bet on multi-threaded GPUs as the [<a href="https://overcast.fm/+Ie_SuvneY/810">TS</a>]

00:13:34   future of GPU power and and they had a [<a href="https://overcast.fm/+Ie_SuvneY/814">TS</a>]

00:13:38   software a story to tell about it I [<a href="https://overcast.fm/+Ie_SuvneY/818">TS</a>]

00:13:40   think you know without getting too [<a href="https://overcast.fm/+Ie_SuvneY/820">TS</a>]

00:13:42   complicated i think it was mostly sort [<a href="https://overcast.fm/+Ie_SuvneY/822">TS</a>]

00:13:44   of an open CL type thing but in the mean [<a href="https://overcast.fm/+Ie_SuvneY/824">TS</a>]

00:13:47   time in years since apple has sort of [<a href="https://overcast.fm/+Ie_SuvneY/827">TS</a>]

00:13:49   stepped away from open CL and i think [<a href="https://overcast.fm/+Ie_SuvneY/829">TS</a>]

00:13:52   the bigger story isn't even really [<a href="https://overcast.fm/+Ie_SuvneY/832">TS</a>]

00:13:55   Apple's own decisions on software but [<a href="https://overcast.fm/+Ie_SuvneY/835">TS</a>]

00:13:58   more just where did the industry go and [<a href="https://overcast.fm/+Ie_SuvneY/838">TS</a>]

00:14:01   in the pro market it's not so dependent [<a href="https://overcast.fm/+Ie_SuvneY/841">TS</a>]

00:14:04   on or defined by Apple in terms of how [<a href="https://overcast.fm/+Ie_SuvneY/844">TS</a>]

00:14:08   should you make software for the mac pro [<a href="https://overcast.fm/+Ie_SuvneY/848">TS</a>]

00:14:10   but more this is how industry standard [<a href="https://overcast.fm/+Ie_SuvneY/850">TS</a>]

00:14:13   powerful GPU hogging apps are written [<a href="https://overcast.fm/+Ie_SuvneY/853">TS</a>]

00:14:18   you know things like video editing and [<a href="https://overcast.fm/+Ie_SuvneY/858">TS</a>]

00:14:21   3d which a lot of it is cross-platform [<a href="https://overcast.fm/+Ie_SuvneY/861">TS</a>]

00:14:24   probably most of it is cross-platform [<a href="https://overcast.fm/+Ie_SuvneY/864">TS</a>]

00:14:26   and it's the way that that's gone in the [<a href="https://overcast.fm/+Ie_SuvneY/866">TS</a>]

00:14:31   four years since we first saw this mac [<a href="https://overcast.fm/+Ie_SuvneY/871">TS</a>]

00:14:34   pro it's gotten ever more dependent on [<a href="https://overcast.fm/+Ie_SuvneY/874">TS</a>]

00:14:36   super powerful single GPUs which is that [<a href="https://overcast.fm/+Ie_SuvneY/876">TS</a>]

00:14:42   the opposite of where the mac pro and i [<a href="https://overcast.fm/+Ie_SuvneY/882">TS</a>]

00:14:44   think in theory in theory the mac pro [<a href="https://overcast.fm/+Ie_SuvneY/884">TS</a>]

00:14:47   could have been the future of pro [<a href="https://overcast.fm/+Ie_SuvneY/887">TS</a>]

00:14:49   computing the sort of throwing lots of [<a href="https://overcast.fm/+Ie_SuvneY/889">TS</a>]

00:14:52   GPU cores and having software written to [<a href="https://overcast.fm/+Ie_SuvneY/892">TS</a>]

00:14:55   take advantage of that but that's just [<a href="https://overcast.fm/+Ie_SuvneY/895">TS</a>]

00:14:58   not where the industry went and with the [<a href="https://overcast.fm/+Ie_SuvneY/898">TS</a>]

00:15:00   software that is ever more dependent on [<a href="https://overcast.fm/+Ie_SuvneY/900">TS</a>]

00:15:02   just single threaded GPU performance the [<a href="https://overcast.fm/+Ie_SuvneY/902">TS</a>]

00:15:06   mac pro's just did it just wasn't apt at [<a href="https://overcast.fm/+Ie_SuvneY/906">TS</a>]

00:15:10   all you know what i keep going back to [<a href="https://overcast.fm/+Ie_SuvneY/910">TS</a>]

00:15:13   is this so I you know I grew up building [<a href="https://overcast.fm/+Ie_SuvneY/913">TS</a>]

00:15:18   computers i guess a lot of lot of folks [<a href="https://overcast.fm/+Ie_SuvneY/918">TS</a>]

00:15:19   who are probably listen to this did you [<a href="https://overcast.fm/+Ie_SuvneY/919">TS</a>]

00:15:21   know or group at least very interested [<a href="https://overcast.fm/+Ie_SuvneY/921">TS</a>]

00:15:24   in how they were put together and i am [<a href="https://overcast.fm/+Ie_SuvneY/924">TS</a>]

00:15:28   feeling I you know my first computer is [<a href="https://overcast.fm/+Ie_SuvneY/928">TS</a>]

00:15:29   like an Amiga that I pieced together out [<a href="https://overcast.fm/+Ie_SuvneY/929">TS</a>]

00:15:31   of you know rendo parts [<a href="https://overcast.fm/+Ie_SuvneY/931">TS</a>]

00:15:34   from a friend's stores of garbage cause [<a href="https://overcast.fm/+Ie_SuvneY/934">TS</a>]

00:15:38   his dad worked for a pacific bell and [<a href="https://overcast.fm/+Ie_SuvneY/938">TS</a>]

00:15:39   then so on and so forth spiraled [<a href="https://overcast.fm/+Ie_SuvneY/939">TS</a>]

00:15:41   outwards from there to pcs and you know [<a href="https://overcast.fm/+Ie_SuvneY/941">TS</a>]

00:15:43   x86 machines and you know on on through [<a href="https://overcast.fm/+Ie_SuvneY/943">TS</a>]

00:15:47   the windows trainer das train and then [<a href="https://overcast.fm/+Ie_SuvneY/947">TS</a>]

00:15:49   windows train and all that simply [<a href="https://overcast.fm/+Ie_SuvneY/949">TS</a>]

00:15:51   because I it was the thing that I could [<a href="https://overcast.fm/+Ie_SuvneY/951">TS</a>]

00:15:53   afford and I could put together myself [<a href="https://overcast.fm/+Ie_SuvneY/953">TS</a>]

00:15:55   somewhere long lane along the line there [<a href="https://overcast.fm/+Ie_SuvneY/955">TS</a>]

00:15:58   I developed like this parallel track [<a href="https://overcast.fm/+Ie_SuvneY/958">TS</a>]

00:15:59   with starting with the performer line [<a href="https://overcast.fm/+Ie_SuvneY/959">TS</a>]

00:16:02   and going you know up through there [<a href="https://overcast.fm/+Ie_SuvneY/962">TS</a>]

00:16:05   where I always had a Mac in the house as [<a href="https://overcast.fm/+Ie_SuvneY/965">TS</a>]

00:16:07   well and then my mom would use it i [<a href="https://overcast.fm/+Ie_SuvneY/967">TS</a>]

00:16:09   would use it for graphic design and like [<a href="https://overcast.fm/+Ie_SuvneY/969">TS</a>]

00:16:11   eventually photoshop stuff once they [<a href="https://overcast.fm/+Ie_SuvneY/971">TS</a>]

00:16:12   became more powerful and and you know [<a href="https://overcast.fm/+Ie_SuvneY/972">TS</a>]

00:16:16   variety of other things but i always had [<a href="https://overcast.fm/+Ie_SuvneY/976">TS</a>]

00:16:18   like this parallel track of computing [<a href="https://overcast.fm/+Ie_SuvneY/978">TS</a>]

00:16:20   but i spent the majority of my time on [<a href="https://overcast.fm/+Ie_SuvneY/980">TS</a>]

00:16:22   pcs simply because they were great for [<a href="https://overcast.fm/+Ie_SuvneY/982">TS</a>]

00:16:24   gaming and i was just a you know massive [<a href="https://overcast.fm/+Ie_SuvneY/984">TS</a>]

00:16:27   gamer and you know still him to a degree [<a href="https://overcast.fm/+Ie_SuvneY/987">TS</a>]

00:16:29   but the platform itself was obviously [<a href="https://overcast.fm/+Ie_SuvneY/989">TS</a>]

00:16:32   you know very much pushed forward by [<a href="https://overcast.fm/+Ie_SuvneY/992">TS</a>]

00:16:35   gamers you know there were other [<a href="https://overcast.fm/+Ie_SuvneY/995">TS</a>]

00:16:36   industries that were responsible for [<a href="https://overcast.fm/+Ie_SuvneY/996">TS</a>]

00:16:39   pushing certain components of the [<a href="https://overcast.fm/+Ie_SuvneY/999">TS</a>]

00:16:41   computer you know the cpu or the GPU or [<a href="https://overcast.fm/+Ie_SuvneY/1001">TS</a>]

00:16:44   whatever forward depending on their [<a href="https://overcast.fm/+Ie_SuvneY/1004">TS</a>]

00:16:47   needs their specific needs obviously you [<a href="https://overcast.fm/+Ie_SuvneY/1007">TS</a>]

00:16:49   know data storage is very much like an [<a href="https://overcast.fm/+Ie_SuvneY/1009">TS</a>]

00:16:51   enterprise thing and you know so on and [<a href="https://overcast.fm/+Ie_SuvneY/1011">TS</a>]

00:16:53   so forth but the the GPU and cpu were [<a href="https://overcast.fm/+Ie_SuvneY/1013">TS</a>]

00:16:57   pushed very hard for a lot of years by [<a href="https://overcast.fm/+Ie_SuvneY/1017">TS</a>]

00:16:59   gaming and still are you know i mean [<a href="https://overcast.fm/+Ie_SuvneY/1019">TS</a>]

00:17:02   obviously GP user where they are because [<a href="https://overcast.fm/+Ie_SuvneY/1022">TS</a>]

00:17:03   of gamers they're not there because of [<a href="https://overcast.fm/+Ie_SuvneY/1023">TS</a>]

00:17:06   you know true academics that some tina [<a href="https://overcast.fm/+Ie_SuvneY/1026">TS</a>]

00:17:09   howe stage do need those but only [<a href="https://overcast.fm/+Ie_SuvneY/1029">TS</a>]

00:17:11   because it was there it was sort of like [<a href="https://overcast.fm/+Ie_SuvneY/1031">TS</a>]

00:17:13   a chicken egg thing and they it's that [<a href="https://overcast.fm/+Ie_SuvneY/1033">TS</a>]

00:17:15   academics use heavily you know GPU [<a href="https://overcast.fm/+Ie_SuvneY/1035">TS</a>]

00:17:18   centric computing platforms and things [<a href="https://overcast.fm/+Ie_SuvneY/1038">TS</a>]

00:17:21   now because they can and they're the but [<a href="https://overcast.fm/+Ie_SuvneY/1041">TS</a>]

00:17:24   the gps are there because the gamers [<a href="https://overcast.fm/+Ie_SuvneY/1044">TS</a>]

00:17:26   wanted them and the game companies [<a href="https://overcast.fm/+Ie_SuvneY/1046">TS</a>]

00:17:28   pushed them hard i mean i remember [<a href="https://overcast.fm/+Ie_SuvneY/1048">TS</a>]

00:17:30   playing games that they said hey this [<a href="https://overcast.fm/+Ie_SuvneY/1050">TS</a>]

00:17:32   game looks this good this year but it'll [<a href="https://overcast.fm/+Ie_SuvneY/1052">TS</a>]

00:17:34   look even better next year right we've [<a href="https://overcast.fm/+Ie_SuvneY/1054">TS</a>]

00:17:37   already programmed in you know the Lord [<a href="https://overcast.fm/+Ie_SuvneY/1057">TS</a>]

00:17:39   the higher high resolution textures and [<a href="https://overcast.fm/+Ie_SuvneY/1059">TS</a>]

00:17:42   so on and so forth that we in better [<a href="https://overcast.fm/+Ie_SuvneY/1062">TS</a>]

00:17:44   physics engines that we know will only [<a href="https://overcast.fm/+Ie_SuvneY/1064">TS</a>]

00:17:46   your [<a href="https://overcast.fm/+Ie_SuvneY/1066">TS</a>]

00:17:47   will only support next year I was a [<a href="https://overcast.fm/+Ie_SuvneY/1067">TS</a>]

00:17:49   constant thing I never much in forward I [<a href="https://overcast.fm/+Ie_SuvneY/1069">TS</a>]

00:17:51   was never much of a gamer but I when I [<a href="https://overcast.fm/+Ie_SuvneY/1071">TS</a>]

00:17:53   was you know 20 years ago I was much [<a href="https://overcast.fm/+Ie_SuvneY/1073">TS</a>]

00:17:55   closer to a gamer than I am now and I [<a href="https://overcast.fm/+Ie_SuvneY/1075">TS</a>]

00:17:57   remember the even on the Mac that was [<a href="https://overcast.fm/+Ie_SuvneY/1077">TS</a>]

00:17:59   true that uh mm-hmm you know the [<a href="https://overcast.fm/+Ie_SuvneY/1079">TS</a>]

00:18:02   marathon was the big game that's right [<a href="https://overcast.fm/+Ie_SuvneY/1082">TS</a>]

00:18:04   the right yeah bungee the prick you know [<a href="https://overcast.fm/+Ie_SuvneY/1084">TS</a>]

00:18:06   bungees wasn't their first game but it [<a href="https://overcast.fm/+Ie_SuvneY/1086">TS</a>]

00:18:08   was the first real smash hit and sort of [<a href="https://overcast.fm/+Ie_SuvneY/1088">TS</a>]

00:18:11   a predecessor to what's the game on xbox [<a href="https://overcast.fm/+Ie_SuvneY/1091">TS</a>]

00:18:14   halo halo marathon was huge and and it [<a href="https://overcast.fm/+Ie_SuvneY/1094">TS</a>]

00:18:18   was networked so we could play it [<a href="https://overcast.fm/+Ie_SuvneY/1098">TS</a>]

00:18:19   against each other yeah love that game [<a href="https://overcast.fm/+Ie_SuvneY/1099">TS</a>]

00:18:22   you had to be on a local talk network [<a href="https://overcast.fm/+Ie_SuvneY/1102">TS</a>]

00:18:23   though you couldn't this is how old I am [<a href="https://overcast.fm/+Ie_SuvneY/1103">TS</a>]

00:18:25   you could play over the Internet I don't [<a href="https://overcast.fm/+Ie_SuvneY/1105">TS</a>]

00:18:28   know is that so yeah we played we played [<a href="https://overcast.fm/+Ie_SuvneY/1108">TS</a>]

00:18:30   that and then we played doom locally and [<a href="https://overcast.fm/+Ie_SuvneY/1110">TS</a>]

00:18:33   do dickham 3d all this stuff Mimi I mean [<a href="https://overcast.fm/+Ie_SuvneY/1113">TS</a>]

00:18:36   you get that and that's what drove it [<a href="https://overcast.fm/+Ie_SuvneY/1116">TS</a>]

00:18:39   you know what was that's what was [<a href="https://overcast.fm/+Ie_SuvneY/1119">TS</a>]

00:18:40   amazing what was amazing though is that [<a href="https://overcast.fm/+Ie_SuvneY/1120">TS</a>]

00:18:42   we'd get a new computer at the student [<a href="https://overcast.fm/+Ie_SuvneY/1122">TS</a>]

00:18:44   newspaper would you know get a new [<a href="https://overcast.fm/+Ie_SuvneY/1124">TS</a>]

00:18:46   quadra or something and all of a sudden [<a href="https://overcast.fm/+Ie_SuvneY/1126">TS</a>]

00:18:47   marathon ran way better and it was like [<a href="https://overcast.fm/+Ie_SuvneY/1127">TS</a>]

00:18:50   whoa I remember to a lot of times to it [<a href="https://overcast.fm/+Ie_SuvneY/1130">TS</a>]

00:18:53   was framerate right like you could yeah [<a href="https://overcast.fm/+Ie_SuvneY/1133">TS</a>]

00:18:55   and and certain games had settings where [<a href="https://overcast.fm/+Ie_SuvneY/1135">TS</a>]

00:18:57   you could optimize for frame rate or [<a href="https://overcast.fm/+Ie_SuvneY/1137">TS</a>]

00:18:59   optimized for graphics but you could get [<a href="https://overcast.fm/+Ie_SuvneY/1139">TS</a>]

00:19:00   the girl you could get the good graphics [<a href="https://overcast.fm/+Ie_SuvneY/1140">TS</a>]

00:19:01   but you wouldn't get a great frame rate [<a href="https://overcast.fm/+Ie_SuvneY/1141">TS</a>]

00:19:03   and then all of a sudden you get a new [<a href="https://overcast.fm/+Ie_SuvneY/1143">TS</a>]

00:19:04   computer and you get it all um every [<a href="https://overcast.fm/+Ie_SuvneY/1144">TS</a>]

00:19:06   night in the right dark forces and [<a href="https://overcast.fm/+Ie_SuvneY/1146">TS</a>]

00:19:08   everything was all smooth all of a [<a href="https://overcast.fm/+Ie_SuvneY/1148">TS</a>]

00:19:09   sudden right now right yeah yeah it's [<a href="https://overcast.fm/+Ie_SuvneY/1149">TS</a>]

00:19:13   right everything right that's what I [<a href="https://overcast.fm/+Ie_SuvneY/1153">TS</a>]

00:19:15   mean that's definitely you know the [<a href="https://overcast.fm/+Ie_SuvneY/1155">TS</a>]

00:19:17   money comes from gamers that's that's [<a href="https://overcast.fm/+Ie_SuvneY/1157">TS</a>]

00:19:19   what's driving the industry to keep [<a href="https://overcast.fm/+Ie_SuvneY/1159">TS</a>]

00:19:21   riping the billions of dollars into [<a href="https://overcast.fm/+Ie_SuvneY/1161">TS</a>]

00:19:23   research into ever more powerful GPUs [<a href="https://overcast.fm/+Ie_SuvneY/1163">TS</a>]

00:19:25   and then like you said like things like [<a href="https://overcast.fm/+Ie_SuvneY/1165">TS</a>]

00:19:26   academics who are really just running [<a href="https://overcast.fm/+Ie_SuvneY/1166">TS</a>]

00:19:28   math just math or data analysis it [<a href="https://overcast.fm/+Ie_SuvneY/1168">TS</a>]

00:19:32   really aren't even pushing pixels to a [<a href="https://overcast.fm/+Ie_SuvneY/1172">TS</a>]

00:19:34   screen they're literally just chewing [<a href="https://overcast.fm/+Ie_SuvneY/1174">TS</a>]

00:19:35   through mounds and mounds of [<a href="https://overcast.fm/+Ie_SuvneY/1175">TS</a>]

00:19:37   quote-unquote big data but you can do it [<a href="https://overcast.fm/+Ie_SuvneY/1177">TS</a>]

00:19:40   where the algorithms run faster on the [<a href="https://overcast.fm/+Ie_SuvneY/1180">TS</a>]

00:19:43   GPU than a cpu and they're taking [<a href="https://overcast.fm/+Ie_SuvneY/1183">TS</a>]

00:19:45   advantage of technology that was [<a href="https://overcast.fm/+Ie_SuvneY/1185">TS</a>]

00:19:46   developed for games and and the mac pro [<a href="https://overcast.fm/+Ie_SuvneY/1186">TS</a>]

00:19:49   just was it just was not where the [<a href="https://overcast.fm/+Ie_SuvneY/1189">TS</a>]

00:19:52   industry was headed and no matter i mean [<a href="https://overcast.fm/+Ie_SuvneY/1192">TS</a>]

00:19:54   you know gamer ever looked at the mac [<a href="https://overcast.fm/+Ie_SuvneY/1194">TS</a>]

00:19:55   pro and thought oh this is interesting [<a href="https://overcast.fm/+Ie_SuvneY/1195">TS</a>]

00:19:57   and heck they they barely looked at [<a href="https://overcast.fm/+Ie_SuvneY/1197">TS</a>]

00:19:59   the previous generation of Mac Pro's [<a href="https://overcast.fm/+Ie_SuvneY/1199">TS</a>]

00:20:01   that way because they knew that they [<a href="https://overcast.fm/+Ie_SuvneY/1201">TS</a>]

00:20:03   would be upgrading their GPU within six [<a href="https://overcast.fm/+Ie_SuvneY/1203">TS</a>]

00:20:05   to nine months to 12 months right and [<a href="https://overcast.fm/+Ie_SuvneY/1205">TS</a>]

00:20:06   that they would be pushing you know [<a href="https://overcast.fm/+Ie_SuvneY/1206">TS</a>]

00:20:08   looking for that and they didn't have [<a href="https://overcast.fm/+Ie_SuvneY/1208">TS</a>]

00:20:10   the confidence that AMD and NVIDIA would [<a href="https://overcast.fm/+Ie_SuvneY/1210">TS</a>]

00:20:13   consistently release that highest you [<a href="https://overcast.fm/+Ie_SuvneY/1213">TS</a>]

00:20:16   know highest performance graphics card [<a href="https://overcast.fm/+Ie_SuvneY/1216">TS</a>]

00:20:18   for the the mac pro in that in that [<a href="https://overcast.fm/+Ie_SuvneY/1218">TS</a>]

00:20:21   original configuration much less the new [<a href="https://overcast.fm/+Ie_SuvneY/1221">TS</a>]

00:20:23   one obviously where Apple's the one who [<a href="https://overcast.fm/+Ie_SuvneY/1223">TS</a>]

00:20:25   controls that yeah so what occurs to me [<a href="https://overcast.fm/+Ie_SuvneY/1225">TS</a>]

00:20:27   and looking at this scenario and I mean [<a href="https://overcast.fm/+Ie_SuvneY/1227">TS</a>]

00:20:30   it's not just in last week but I think [<a href="https://overcast.fm/+Ie_SuvneY/1230">TS</a>]

00:20:32   having learned now what we now know I [<a href="https://overcast.fm/+Ie_SuvneY/1232">TS</a>]

00:20:35   think it's almost certain is that [<a href="https://overcast.fm/+Ie_SuvneY/1235">TS</a>]

00:20:37   there's at least a little bit of hubris [<a href="https://overcast.fm/+Ie_SuvneY/1237">TS</a>]

00:20:39   here in the design of the 2013 Mac Pro [<a href="https://overcast.fm/+Ie_SuvneY/1239">TS</a>]

00:20:42   that I think is fueled by the iphone and [<a href="https://overcast.fm/+Ie_SuvneY/1242">TS</a>]

00:20:46   ipad where with the iPhone Apple the [<a href="https://overcast.fm/+Ie_SuvneY/1246">TS</a>]

00:20:50   iphone market in and of itself is so big [<a href="https://overcast.fm/+Ie_SuvneY/1250">TS</a>]

00:20:53   and so lucrative and that Apple can [<a href="https://overcast.fm/+Ie_SuvneY/1253">TS</a>]

00:20:57   define the computer architecture of the [<a href="https://overcast.fm/+Ie_SuvneY/1257">TS</a>]

00:21:00   iphone and can define the api's for [<a href="https://overcast.fm/+Ie_SuvneY/1260">TS</a>]

00:21:05   creating software for it and runs the [<a href="https://overcast.fm/+Ie_SuvneY/1265">TS</a>]

00:21:08   app store and can you know it it not [<a href="https://overcast.fm/+Ie_SuvneY/1268">TS</a>]

00:21:13   really adhere to you know define which [<a href="https://overcast.fm/+Ie_SuvneY/1273">TS</a>]

00:21:16   api's you use but sort of make sure that [<a href="https://overcast.fm/+Ie_SuvneY/1276">TS</a>]

00:21:18   your software is is you know it within [<a href="https://overcast.fm/+Ie_SuvneY/1278">TS</a>]

00:21:21   the lines of how they want software [<a href="https://overcast.fm/+Ie_SuvneY/1281">TS</a>]

00:21:23   written um but primarily just by being [<a href="https://overcast.fm/+Ie_SuvneY/1283">TS</a>]

00:21:26   able to define the hardware they can [<a href="https://overcast.fm/+Ie_SuvneY/1286">TS</a>]

00:21:28   define if you want your software to run [<a href="https://overcast.fm/+Ie_SuvneY/1288">TS</a>]

00:21:31   well you're going to have to do it the [<a href="https://overcast.fm/+Ie_SuvneY/1291">TS</a>]

00:21:33   way we envision you doing it whether you [<a href="https://overcast.fm/+Ie_SuvneY/1293">TS</a>]

00:21:35   know it's not even so much the app store [<a href="https://overcast.fm/+Ie_SuvneY/1295">TS</a>]

00:21:37   forget the app store part it's just [<a href="https://overcast.fm/+Ie_SuvneY/1297">TS</a>]

00:21:39   you've got to take advantage of the way [<a href="https://overcast.fm/+Ie_SuvneY/1299">TS</a>]

00:21:41   the iphone is architected and the iphone [<a href="https://overcast.fm/+Ie_SuvneY/1301">TS</a>]

00:21:44   is so big that developers will do it i [<a href="https://overcast.fm/+Ie_SuvneY/1304">TS</a>]

00:21:48   mean literally they even you know and [<a href="https://overcast.fm/+Ie_SuvneY/1308">TS</a>]

00:21:50   this is less of a big deal today or eat [<a href="https://overcast.fm/+Ie_SuvneY/1310">TS</a>]

00:21:52   more easily overlooked because it's [<a href="https://overcast.fm/+Ie_SuvneY/1312">TS</a>]

00:21:54   always been the case but in the early [<a href="https://overcast.fm/+Ie_SuvneY/1314">TS</a>]

00:21:55   years of the iphone it was a big deal [<a href="https://overcast.fm/+Ie_SuvneY/1315">TS</a>]

00:21:57   where an awful lot of developers were [<a href="https://overcast.fm/+Ie_SuvneY/1317">TS</a>]

00:21:59   like well i want we want our software on [<a href="https://overcast.fm/+Ie_SuvneY/1319">TS</a>]

00:22:01   the iphone we're buying their first max [<a href="https://overcast.fm/+Ie_SuvneY/1321">TS</a>]

00:22:03   ever because you had to run xcode to [<a href="https://overcast.fm/+Ie_SuvneY/1323">TS</a>]

00:22:06   write you still have to run xcode to [<a href="https://overcast.fm/+Ie_SuvneY/1326">TS</a>]

00:22:07   write iphone software and xcode only [<a href="https://overcast.fm/+Ie_SuvneY/1327">TS</a>]

00:22:09   runs on a mac and so it was literally [<a href="https://overcast.fm/+Ie_SuvneY/1329">TS</a>]

00:22:11   developers were buying an [<a href="https://overcast.fm/+Ie_SuvneY/1331">TS</a>]

00:22:13   Alton all new machine just to do it [<a href="https://overcast.fm/+Ie_SuvneY/1333">TS</a>]

00:22:14   whereas in the pro high performance [<a href="https://overcast.fm/+Ie_SuvneY/1334">TS</a>]

00:22:19   computing industry apple doesn't have [<a href="https://overcast.fm/+Ie_SuvneY/1339">TS</a>]

00:22:23   that sort of dominant role they can't [<a href="https://overcast.fm/+Ie_SuvneY/1343">TS</a>]

00:22:24   redefine or not it maybe not redefine [<a href="https://overcast.fm/+Ie_SuvneY/1344">TS</a>]

00:22:28   it's too strong a word but they can't [<a href="https://overcast.fm/+Ie_SuvneY/1348">TS</a>]

00:22:29   steer they couldn't push the industry to [<a href="https://overcast.fm/+Ie_SuvneY/1349">TS</a>]

00:22:33   switch to a multi-threaded GPU model [<a href="https://overcast.fm/+Ie_SuvneY/1353">TS</a>]

00:22:35   when everybody else you know more or [<a href="https://overcast.fm/+Ie_SuvneY/1355">TS</a>]

00:22:38   less what Apple needed to do was be [<a href="https://overcast.fm/+Ie_SuvneY/1358">TS</a>]

00:22:40   humble about it and go with the flow of [<a href="https://overcast.fm/+Ie_SuvneY/1360">TS</a>]

00:22:41   the industry which is big honkin single [<a href="https://overcast.fm/+Ie_SuvneY/1361">TS</a>]

00:22:45   GPUs mmhmm yeah I mean there's two so [<a href="https://overcast.fm/+Ie_SuvneY/1365">TS</a>]

00:22:49   twice if he was twice and don't don't at [<a href="https://overcast.fm/+Ie_SuvneY/1369">TS</a>]

00:22:52   me or whatever but I think twice during [<a href="https://overcast.fm/+Ie_SuvneY/1372">TS</a>]

00:22:54   the interview they they said something [<a href="https://overcast.fm/+Ie_SuvneY/1374">TS</a>]

00:22:56   about you know we want to make sure that [<a href="https://overcast.fm/+Ie_SuvneY/1376">TS</a>]

00:22:58   whatever we do is new and innovative and [<a href="https://overcast.fm/+Ie_SuvneY/1378">TS</a>]

00:23:00   I looked at I thought about that and I [<a href="https://overcast.fm/+Ie_SuvneY/1380">TS</a>]

00:23:02   was thinking about that during you know [<a href="https://overcast.fm/+Ie_SuvneY/1382">TS</a>]

00:23:04   when they said it because they said it [<a href="https://overcast.fm/+Ie_SuvneY/1384">TS</a>]

00:23:05   again when they said it again I kind of [<a href="https://overcast.fm/+Ie_SuvneY/1385">TS</a>]

00:23:08   my ears kind of perked up you know [<a href="https://overcast.fm/+Ie_SuvneY/1388">TS</a>]

00:23:09   because I think that that is there's two [<a href="https://overcast.fm/+Ie_SuvneY/1389">TS</a>]

00:23:12   ways to take that statement you could [<a href="https://overcast.fm/+Ie_SuvneY/1392">TS</a>]

00:23:14   take that statement and say hey I'm [<a href="https://overcast.fm/+Ie_SuvneY/1394">TS</a>]

00:23:16   doing something new and innovative and [<a href="https://overcast.fm/+Ie_SuvneY/1396">TS</a>]

00:23:17   you can you could just take it at face [<a href="https://overcast.fm/+Ie_SuvneY/1397">TS</a>]

00:23:19   value and go you know what great I'm [<a href="https://overcast.fm/+Ie_SuvneY/1399">TS</a>]

00:23:21   glad someone is right I'm glad somebody [<a href="https://overcast.fm/+Ie_SuvneY/1401">TS</a>]

00:23:24   cares enough to really push and make [<a href="https://overcast.fm/+Ie_SuvneY/1404">TS</a>]

00:23:27   sure that they're not obeying accepted [<a href="https://overcast.fm/+Ie_SuvneY/1407">TS</a>]

00:23:31   norms without questioning them that they [<a href="https://overcast.fm/+Ie_SuvneY/1411">TS</a>]

00:23:35   are truly pushing boundaries and and [<a href="https://overcast.fm/+Ie_SuvneY/1415">TS</a>]

00:23:37   questioning all of the underpinnings of [<a href="https://overcast.fm/+Ie_SuvneY/1417">TS</a>]

00:23:40   computing and making sure that the way [<a href="https://overcast.fm/+Ie_SuvneY/1420">TS</a>]

00:23:42   things are done is actually the right [<a href="https://overcast.fm/+Ie_SuvneY/1422">TS</a>]

00:23:44   way and the way they should be done all [<a href="https://overcast.fm/+Ie_SuvneY/1424">TS</a>]

00:23:46   of that right and you know you can [<a href="https://overcast.fm/+Ie_SuvneY/1426">TS</a>]

00:23:48   extrapolate keep you can keep going from [<a href="https://overcast.fm/+Ie_SuvneY/1428">TS</a>]

00:23:49   there all of the things that you would [<a href="https://overcast.fm/+Ie_SuvneY/1429">TS</a>]

00:23:51   like to say to interpret that in the [<a href="https://overcast.fm/+Ie_SuvneY/1431">TS</a>]

00:23:54   best light possible and then there's [<a href="https://overcast.fm/+Ie_SuvneY/1434">TS</a>]

00:23:56   another way to take it which is we are [<a href="https://overcast.fm/+Ie_SuvneY/1436">TS</a>]

00:23:59   so interested in doing something new and [<a href="https://overcast.fm/+Ie_SuvneY/1439">TS</a>]

00:24:02   innovative that we overlook at the [<a href="https://overcast.fm/+Ie_SuvneY/1442">TS</a>]

00:24:04   obvious hurdles because we are so [<a href="https://overcast.fm/+Ie_SuvneY/1444">TS</a>]

00:24:08   addicted to the slash-and-burn of you [<a href="https://overcast.fm/+Ie_SuvneY/1448">TS</a>]

00:24:12   know obeying our own recognizance right [<a href="https://overcast.fm/+Ie_SuvneY/1452">TS</a>]

00:24:15   or relying on our own recognizance to [<a href="https://overcast.fm/+Ie_SuvneY/1455">TS</a>]

00:24:17   chart the course of computing because if [<a href="https://overcast.fm/+Ie_SuvneY/1457">TS</a>]

00:24:20   you go hey every phone let's apply this [<a href="https://overcast.fm/+Ie_SuvneY/1460">TS</a>]

00:24:22   to existing you know what supplies to [<a href="https://overcast.fm/+Ie_SuvneY/1462">TS</a>]

00:24:26   existing [<a href="https://overcast.fm/+Ie_SuvneY/1466">TS</a>]

00:24:27   framework of the iphone you look at the [<a href="https://overcast.fm/+Ie_SuvneY/1467">TS</a>]

00:24:29   iphone you go hey if you just said look [<a href="https://overcast.fm/+Ie_SuvneY/1469">TS</a>]

00:24:32   guys you can do every other thing but [<a href="https://overcast.fm/+Ie_SuvneY/1472">TS</a>]

00:24:34   keyboards are great you know keyboards [<a href="https://overcast.fm/+Ie_SuvneY/1474">TS</a>]

00:24:36   are fantastic they're fun they work fine [<a href="https://overcast.fm/+Ie_SuvneY/1476">TS</a>]

00:24:38   you know thumbs press keys makes total [<a href="https://overcast.fm/+Ie_SuvneY/1478">TS</a>]

00:24:40   sense right week work since we were [<a href="https://overcast.fm/+Ie_SuvneY/1480">TS</a>]

00:24:42   cavemen we've been manipulating things [<a href="https://overcast.fm/+Ie_SuvneY/1482">TS</a>]

00:24:44   with our opposable thumbs why stop now I [<a href="https://overcast.fm/+Ie_SuvneY/1484">TS</a>]

00:24:47   mean there's plenty of really great [<a href="https://overcast.fm/+Ie_SuvneY/1487">TS</a>]

00:24:49   arguments that a lot of people made to [<a href="https://overcast.fm/+Ie_SuvneY/1489">TS</a>]

00:24:51   themselves and really convince [<a href="https://overcast.fm/+Ie_SuvneY/1491">TS</a>]

00:24:52   themselves we're right and that's why [<a href="https://overcast.fm/+Ie_SuvneY/1492">TS</a>]

00:24:54   there was a lot of blowback against the [<a href="https://overcast.fm/+Ie_SuvneY/1494">TS</a>]

00:24:55   no physical keyboard thing so Apple in [<a href="https://overcast.fm/+Ie_SuvneY/1495">TS</a>]

00:24:57   that moment you know maybe this is [<a href="https://overcast.fm/+Ie_SuvneY/1497">TS</a>]

00:24:59   Steve's genius of saying no this is the [<a href="https://overcast.fm/+Ie_SuvneY/1499">TS</a>]

00:25:01   right way or maybe this is a collective [<a href="https://overcast.fm/+Ie_SuvneY/1501">TS</a>]

00:25:03   genius which is more likely where Steve [<a href="https://overcast.fm/+Ie_SuvneY/1503">TS</a>]

00:25:05   acts is the editor for a lot of people's [<a href="https://overcast.fm/+Ie_SuvneY/1505">TS</a>]

00:25:06   flurry of ideas yeah I think we can make [<a href="https://overcast.fm/+Ie_SuvneY/1506">TS</a>]

00:25:08   this work and you know it's so so much [<a href="https://overcast.fm/+Ie_SuvneY/1508">TS</a>]

00:25:10   simpler less moving parts and blah blah [<a href="https://overcast.fm/+Ie_SuvneY/1510">TS</a>]

00:25:11   blah tons of arguments on the other side [<a href="https://overcast.fm/+Ie_SuvneY/1511">TS</a>]

00:25:13   right and they made a decision to to [<a href="https://overcast.fm/+Ie_SuvneY/1513">TS</a>]

00:25:16   slice out a very well-established [<a href="https://overcast.fm/+Ie_SuvneY/1516">TS</a>]

00:25:19   charted course of having that physical [<a href="https://overcast.fm/+Ie_SuvneY/1519">TS</a>]

00:25:22   keyboard that was not necessarily evil [<a href="https://overcast.fm/+Ie_SuvneY/1522">TS</a>]

00:25:25   right there's nothing bad about it it's [<a href="https://overcast.fm/+Ie_SuvneY/1525">TS</a>]

00:25:28   just did they saw pathways that opened [<a href="https://overcast.fm/+Ie_SuvneY/1528">TS</a>]

00:25:31   up for themselves if they got rid of it [<a href="https://overcast.fm/+Ie_SuvneY/1531">TS</a>]

00:25:32   like man then we can manipulate the [<a href="https://overcast.fm/+Ie_SuvneY/1532">TS</a>]

00:25:34   whole screen the keyboard can go away [<a href="https://overcast.fm/+Ie_SuvneY/1534">TS</a>]

00:25:36   when you don't need it you know blah [<a href="https://overcast.fm/+Ie_SuvneY/1536">TS</a>]

00:25:37   blah blah right you know all of the [<a href="https://overcast.fm/+Ie_SuvneY/1537">TS</a>]

00:25:38   arguments that we all know so well but [<a href="https://overcast.fm/+Ie_SuvneY/1538">TS</a>]

00:25:40   you look at that and it worked out [<a href="https://overcast.fm/+Ie_SuvneY/1540">TS</a>]

00:25:42   incredibly well for them and in fact not [<a href="https://overcast.fm/+Ie_SuvneY/1542">TS</a>]

00:25:44   only was it did it work out well for [<a href="https://overcast.fm/+Ie_SuvneY/1544">TS</a>]

00:25:46   them it was the right thing to do that's [<a href="https://overcast.fm/+Ie_SuvneY/1546">TS</a>]

00:25:48   why our phones look the same now right [<a href="https://overcast.fm/+Ie_SuvneY/1548">TS</a>]

00:25:50   but in this case I think they looked at [<a href="https://overcast.fm/+Ie_SuvneY/1550">TS</a>]

00:25:54   the problem and said hey this is the way [<a href="https://overcast.fm/+Ie_SuvneY/1554">TS</a>]

00:25:57   it could go this parallel GPU that [<a href="https://overcast.fm/+Ie_SuvneY/1557">TS</a>]

00:26:00   splits tasks it can run lower power when [<a href="https://overcast.fm/+Ie_SuvneY/1560">TS</a>]

00:26:03   it needs to you know it's very you know [<a href="https://overcast.fm/+Ie_SuvneY/1563">TS</a>]

00:26:06   power conscious which is great for the [<a href="https://overcast.fm/+Ie_SuvneY/1566">TS</a>]

00:26:07   environment etc etc and there's really [<a href="https://overcast.fm/+Ie_SuvneY/1567">TS</a>]

00:26:10   no reason that needs to be blowing all [<a href="https://overcast.fm/+Ie_SuvneY/1570">TS</a>]

00:26:12   this air all over the place all the time [<a href="https://overcast.fm/+Ie_SuvneY/1572">TS</a>]

00:26:14   and collecting all this unseemly dust [<a href="https://overcast.fm/+Ie_SuvneY/1574">TS</a>]

00:26:16   and why has nobody ever thought of this [<a href="https://overcast.fm/+Ie_SuvneY/1576">TS</a>]

00:26:18   and they got so excited about the fact [<a href="https://overcast.fm/+Ie_SuvneY/1578">TS</a>]

00:26:20   that they could do this thing that they [<a href="https://overcast.fm/+Ie_SuvneY/1580">TS</a>]

00:26:23   didn't stop and ask themselves well is [<a href="https://overcast.fm/+Ie_SuvneY/1583">TS</a>]

00:26:26   the simpler straighter you know more [<a href="https://overcast.fm/+Ie_SuvneY/1586">TS</a>]

00:26:30   common path is it a common path for a [<a href="https://overcast.fm/+Ie_SuvneY/1590">TS</a>]

00:26:32   reason like do we use metal because [<a href="https://overcast.fm/+Ie_SuvneY/1592">TS</a>]

00:26:34   metal is good you know or do we use a [<a href="https://overcast.fm/+Ie_SuvneY/1594">TS</a>]

00:26:37   strong powerful GPU because the industry [<a href="https://overcast.fm/+Ie_SuvneY/1597">TS</a>]

00:26:40   that we have [<a href="https://overcast.fm/+Ie_SuvneY/1600">TS</a>]

00:26:41   traditionally not served gaming industry [<a href="https://overcast.fm/+Ie_SuvneY/1601">TS</a>]

00:26:43   uses it and and that pushes everything [<a href="https://overcast.fm/+Ie_SuvneY/1603">TS</a>]

00:26:47   forward and we can ride that wave like [<a href="https://overcast.fm/+Ie_SuvneY/1607">TS</a>]

00:26:49   white why paddle out of the current [<a href="https://overcast.fm/+Ie_SuvneY/1609">TS</a>]

00:26:52   right and and generate all of the force [<a href="https://overcast.fm/+Ie_SuvneY/1612">TS</a>]

00:26:54   on your own when you can use additive [<a href="https://overcast.fm/+Ie_SuvneY/1614">TS</a>]

00:26:57   force on the existing current and go you [<a href="https://overcast.fm/+Ie_SuvneY/1617">TS</a>]

00:26:59   know what this is fine these this is our [<a href="https://overcast.fm/+Ie_SuvneY/1619">TS</a>]

00:27:02   limitation that we have to accommodate [<a href="https://overcast.fm/+Ie_SuvneY/1622">TS</a>]

00:27:06   this graphics card now what does that [<a href="https://overcast.fm/+Ie_SuvneY/1626">TS</a>]

00:27:08   look like maybe it's a flat slab with [<a href="https://overcast.fm/+Ie_SuvneY/1628">TS</a>]

00:27:10   almost nothing else to it that's [<a href="https://overcast.fm/+Ie_SuvneY/1630">TS</a>]

00:27:12   essentially a GPU you know or maybe its [<a href="https://overcast.fm/+Ie_SuvneY/1632">TS</a>]

00:27:14   external GPUs or whatever but I just [<a href="https://overcast.fm/+Ie_SuvneY/1634">TS</a>]

00:27:16   think that the like the questions got [<a href="https://overcast.fm/+Ie_SuvneY/1636">TS</a>]

00:27:18   asked and they applied roughly the same [<a href="https://overcast.fm/+Ie_SuvneY/1638">TS</a>]

00:27:20   frameworks to it that they did with the [<a href="https://overcast.fm/+Ie_SuvneY/1640">TS</a>]

00:27:22   iphone and end up with just the wrong [<a href="https://overcast.fm/+Ie_SuvneY/1642">TS</a>]

00:27:24   answer yeah and I don't know why that is [<a href="https://overcast.fm/+Ie_SuvneY/1644">TS</a>]

00:27:25   I'm I don't presuppose I'm dumb compared [<a href="https://overcast.fm/+Ie_SuvneY/1645">TS</a>]

00:27:28   to all these guys they have and girls [<a href="https://overcast.fm/+Ie_SuvneY/1648">TS</a>]

00:27:29   they have working on these problems so [<a href="https://overcast.fm/+Ie_SuvneY/1649">TS</a>]

00:27:31   you know I don't pre supposed to know [<a href="https://overcast.fm/+Ie_SuvneY/1651">TS</a>]

00:27:33   that's just my supposition as to how the [<a href="https://overcast.fm/+Ie_SuvneY/1653">TS</a>]

00:27:35   argument went down you know and a one [<a href="https://overcast.fm/+Ie_SuvneY/1655">TS</a>]

00:27:39   factor I guess I knew this but it got [<a href="https://overcast.fm/+Ie_SuvneY/1659">TS</a>]

00:27:41   reiterated a few times is that the the [<a href="https://overcast.fm/+Ie_SuvneY/1661">TS</a>]

00:27:45   Mac Pro had a sort of triangular shape [<a href="https://overcast.fm/+Ie_SuvneY/1665">TS</a>]

00:27:48   in the tube in the middle the hollow [<a href="https://overcast.fm/+Ie_SuvneY/1668">TS</a>]

00:27:50   Center to GP and a GPS CPU and it's not [<a href="https://overcast.fm/+Ie_SuvneY/1670">TS</a>]

00:27:55   just that it was three things in the air [<a href="https://overcast.fm/+Ie_SuvneY/1675">TS</a>]

00:27:57   flowed through the center to cool them [<a href="https://overcast.fm/+Ie_SuvneY/1677">TS</a>]

00:27:58   but that it was specifically designed [<a href="https://overcast.fm/+Ie_SuvneY/1678">TS</a>]

00:28:00   that all three sides of that triangle [<a href="https://overcast.fm/+Ie_SuvneY/1680">TS</a>]

00:28:03   would remain roughly on par with each [<a href="https://overcast.fm/+Ie_SuvneY/1683">TS</a>]

00:28:07   other in terms of the heat that needed [<a href="https://overcast.fm/+Ie_SuvneY/1687">TS</a>]

00:28:09   to be dissipated and it wasn't a design [<a href="https://overcast.fm/+Ie_SuvneY/1689">TS</a>]

00:28:11   that would accommodate one of the three [<a href="https://overcast.fm/+Ie_SuvneY/1691">TS</a>]

00:28:13   sides getting hotter than the others and [<a href="https://overcast.fm/+Ie_SuvneY/1693">TS</a>]

00:28:15   that season again with software that [<a href="https://overcast.fm/+Ie_SuvneY/1695">TS</a>]

00:28:18   more so now than before them this Mac [<a href="https://overcast.fm/+Ie_SuvneY/1698">TS</a>]

00:28:22   Pro was distributed that in intensive [<a href="https://overcast.fm/+Ie_SuvneY/1702">TS</a>]

00:28:26   graphics intensive software today is [<a href="https://overcast.fm/+Ie_SuvneY/1706">TS</a>]

00:28:28   about overloading a single GPU with as [<a href="https://overcast.fm/+Ie_SuvneY/1708">TS</a>]

00:28:33   much performance as you can get and it [<a href="https://overcast.fm/+Ie_SuvneY/1713">TS</a>]

00:28:35   just you know so even using this [<a href="https://overcast.fm/+Ie_SuvneY/1715">TS</a>]

00:28:37   configuration to run software that's [<a href="https://overcast.fm/+Ie_SuvneY/1717">TS</a>]

00:28:39   meant to run single threaded on a GPU [<a href="https://overcast.fm/+Ie_SuvneY/1719">TS</a>]

00:28:41   it's just not conducive to that because [<a href="https://overcast.fm/+Ie_SuvneY/1721">TS</a>]

00:28:44   you can't let one of the GPS get hotter [<a href="https://overcast.fm/+Ie_SuvneY/1724">TS</a>]

00:28:46   than another and it probably plays into [<a href="https://overcast.fm/+Ie_SuvneY/1726">TS</a>]

00:28:49   the fact that the mac pro as we know it [<a href="https://overcast.fm/+Ie_SuvneY/1729">TS</a>]

00:28:53   is sort of notorious for [<a href="https://overcast.fm/+Ie_SuvneY/1733">TS</a>]

00:28:55   almost like like a European sports car [<a href="https://overcast.fm/+Ie_SuvneY/1735">TS</a>]

00:28:59   that they they're not the most rugged [<a href="https://overcast.fm/+Ie_SuvneY/1739">TS</a>]

00:29:01   machines are durable machines in terms [<a href="https://overcast.fm/+Ie_SuvneY/1741">TS</a>]

00:29:04   of reliability over the years that [<a href="https://overcast.fm/+Ie_SuvneY/1744">TS</a>]

00:29:07   people who've been pushing these [<a href="https://overcast.fm/+Ie_SuvneY/1747">TS</a>]

00:29:08   machines there's a lot of people who had [<a href="https://overcast.fm/+Ie_SuvneY/1748">TS</a>]

00:29:10   you know they seemingly anecdotally at [<a href="https://overcast.fm/+Ie_SuvneY/1750">TS</a>]

00:29:12   least after going to get GPUs replaced [<a href="https://overcast.fm/+Ie_SuvneY/1752">TS</a>]

00:29:14   pretty frequently mmm primarily from [<a href="https://overcast.fm/+Ie_SuvneY/1754">TS</a>]

00:29:17   overheating I mean that's the only way [<a href="https://overcast.fm/+Ie_SuvneY/1757">TS</a>]

00:29:18   really a computer part wears out or it's [<a href="https://overcast.fm/+Ie_SuvneY/1758">TS</a>]

00:29:21   part like a GPU could wear out all right [<a href="https://overcast.fm/+Ie_SuvneY/1761">TS</a>]

00:29:24   let me take a break and we'll come back [<a href="https://overcast.fm/+Ie_SuvneY/1764">TS</a>]

00:29:26   to this and but let me first thank our [<a href="https://overcast.fm/+Ie_SuvneY/1766">TS</a>]

00:29:29   first sponsor of this show circle from [<a href="https://overcast.fm/+Ie_SuvneY/1769">TS</a>]

00:29:33   Disney what is Circle Circle from Disney [<a href="https://overcast.fm/+Ie_SuvneY/1773">TS</a>]

00:29:36   is a beautiful little device designed [<a href="https://overcast.fm/+Ie_SuvneY/1776">TS</a>]

00:29:39   for families to manage content and time [<a href="https://overcast.fm/+Ie_SuvneY/1779">TS</a>]

00:29:41   online for all the devices in your home [<a href="https://overcast.fm/+Ie_SuvneY/1781">TS</a>]

00:29:44   it pairs with just about any Wi-Fi [<a href="https://overcast.fm/+Ie_SuvneY/1784">TS</a>]

00:29:47   router and it recognizes every device [<a href="https://overcast.fm/+Ie_SuvneY/1787">TS</a>]

00:29:49   connected to it tablets PCs smartphones [<a href="https://overcast.fm/+Ie_SuvneY/1789">TS</a>]

00:29:51   even Chromebooks anything that connects [<a href="https://overcast.fm/+Ie_SuvneY/1791">TS</a>]

00:29:53   to the Wi-Fi in your house it will [<a href="https://overcast.fm/+Ie_SuvneY/1793">TS</a>]

00:29:55   recognize it and then parents can set [<a href="https://overcast.fm/+Ie_SuvneY/1795">TS</a>]

00:29:57   profiles for each member of the family [<a href="https://overcast.fm/+Ie_SuvneY/1797">TS</a>]

00:29:58   and tailor the individual preferences [<a href="https://overcast.fm/+Ie_SuvneY/1798">TS</a>]

00:30:00   for each one it's very easy to set up it [<a href="https://overcast.fm/+Ie_SuvneY/1800">TS</a>]

00:30:03   is exactly what you would think of from [<a href="https://overcast.fm/+Ie_SuvneY/1803">TS</a>]

00:30:05   something from Disney it is not like [<a href="https://overcast.fm/+Ie_SuvneY/1805">TS</a>]

00:30:06   setting up something from Cisco where [<a href="https://overcast.fm/+Ie_SuvneY/1806">TS</a>]

00:30:11   you need a network engineering degree it [<a href="https://overcast.fm/+Ie_SuvneY/1811">TS</a>]

00:30:13   is very much what you would think Disney [<a href="https://overcast.fm/+Ie_SuvneY/1813">TS</a>]

00:30:14   would design for non network engineering [<a href="https://overcast.fm/+Ie_SuvneY/1814">TS</a>]

00:30:17   moms and dads you just download the app [<a href="https://overcast.fm/+Ie_SuvneY/1817">TS</a>]

00:30:21   choose your network it's that simple you [<a href="https://overcast.fm/+Ie_SuvneY/1821">TS</a>]

00:30:22   go from there and just tap things on the [<a href="https://overcast.fm/+Ie_SuvneY/1822">TS</a>]

00:30:25   app what kind of things did let you do [<a href="https://overcast.fm/+Ie_SuvneY/1825">TS</a>]

00:30:27   it lets you filter content customize [<a href="https://overcast.fm/+Ie_SuvneY/1827">TS</a>]

00:30:29   what's available and you can set time [<a href="https://overcast.fm/+Ie_SuvneY/1829">TS</a>]

00:30:31   limits and you can set the time limits [<a href="https://overcast.fm/+Ie_SuvneY/1831">TS</a>]

00:30:33   on specific things like YouTube [<a href="https://overcast.fm/+Ie_SuvneY/1833">TS</a>]

00:30:35   minecraft Facebook Netflix and even [<a href="https://overcast.fm/+Ie_SuvneY/1835">TS</a>]

00:30:38   snapchat kids staying up late on their [<a href="https://overcast.fm/+Ie_SuvneY/1838">TS</a>]

00:30:41   tablet you can set a bedtime for each [<a href="https://overcast.fm/+Ie_SuvneY/1841">TS</a>]

00:30:44   kid and their devices families can also [<a href="https://overcast.fm/+Ie_SuvneY/1844">TS</a>]

00:30:48   see how they spend their time online [<a href="https://overcast.fm/+Ie_SuvneY/1848">TS</a>]

00:30:49   with their insight to feature it's [<a href="https://overcast.fm/+Ie_SuvneY/1849">TS</a>]

00:30:51   really great Disney super stoked about [<a href="https://overcast.fm/+Ie_SuvneY/1851">TS</a>]

00:30:54   this they've just number a couple of new [<a href="https://overcast.fm/+Ie_SuvneY/1854">TS</a>]

00:30:56   things they just launched a new thing [<a href="https://overcast.fm/+Ie_SuvneY/1856">TS</a>]

00:30:57   about a month ago it's called circle [<a href="https://overcast.fm/+Ie_SuvneY/1857">TS</a>]

00:31:00   connections it lets you connect app [<a href="https://overcast.fm/+Ie_SuvneY/1860">TS</a>]

00:31:01   services and devices like friend of the [<a href="https://overcast.fm/+Ie_SuvneY/1861">TS</a>]

00:31:04   show automatic you know the car dinkus [<a href="https://overcast.fm/+Ie_SuvneY/1864">TS</a>]

00:31:06   well now you can hook that up and the [<a href="https://overcast.fm/+Ie_SuvneY/1866">TS</a>]

00:31:08   family can [<a href="https://overcast.fm/+Ie_SuvneY/1868">TS</a>]

00:31:08   share stuff like that through the circle [<a href="https://overcast.fm/+Ie_SuvneY/1868">TS</a>]

00:31:11   Alexa ifttt chore monster and others you [<a href="https://overcast.fm/+Ie_SuvneY/1871">TS</a>]

00:31:17   can all hook up to your circle it's sort [<a href="https://overcast.fm/+Ie_SuvneY/1877">TS</a>]

00:31:19   of turning into a platform Disney is [<a href="https://overcast.fm/+Ie_SuvneY/1879">TS</a>]

00:31:22   very excited about this recently Apple's [<a href="https://overcast.fm/+Ie_SuvneY/1882">TS</a>]

00:31:26   CFO Luca maestri was held a meeting with [<a href="https://overcast.fm/+Ie_SuvneY/1886">TS</a>]

00:31:32   the Italian press at the Italian [<a href="https://overcast.fm/+Ie_SuvneY/1892">TS</a>]

00:31:34   consulate in New York City and he was [<a href="https://overcast.fm/+Ie_SuvneY/1894">TS</a>]

00:31:36   talking about how his family uses Apple [<a href="https://overcast.fm/+Ie_SuvneY/1896">TS</a>]

00:31:38   products and devices and he specifically [<a href="https://overcast.fm/+Ie_SuvneY/1898">TS</a>]

00:31:40   mentioned circle with Disney something [<a href="https://overcast.fm/+Ie_SuvneY/1900">TS</a>]

00:31:42   that his family uses to manage his [<a href="https://overcast.fm/+Ie_SuvneY/1902">TS</a>]

00:31:44   family's devices i will put a link to [<a href="https://overcast.fm/+Ie_SuvneY/1904">TS</a>]

00:31:46   this in the show notes i think you're [<a href="https://overcast.fm/+Ie_SuvneY/1906">TS</a>]

00:31:49   going to need to translate it from [<a href="https://overcast.fm/+Ie_SuvneY/1909">TS</a>]

00:31:50   italian but that's okay i'm sure most [<a href="https://overcast.fm/+Ie_SuvneY/1910">TS</a>]

00:31:51   people listen to the show speak fluent [<a href="https://overcast.fm/+Ie_SuvneY/1911">TS</a>]

00:31:53   Italian but that's a pretty cool story [<a href="https://overcast.fm/+Ie_SuvneY/1913">TS</a>]

00:31:56   i'm pretty you don't really hear disney [<a href="https://overcast.fm/+Ie_SuvneY/1916">TS</a>]

00:31:58   or apple see c-level executives talking [<a href="https://overcast.fm/+Ie_SuvneY/1918">TS</a>]

00:32:01   up products from other companies all [<a href="https://overcast.fm/+Ie_SuvneY/1921">TS</a>]

00:32:02   that often so anyway very exciting stuff [<a href="https://overcast.fm/+Ie_SuvneY/1922">TS</a>]

00:32:05   where do you go to find out more easy go [<a href="https://overcast.fm/+Ie_SuvneY/1925">TS</a>]

00:32:08   to meet circle m eet circle calm and [<a href="https://overcast.fm/+Ie_SuvneY/1928">TS</a>]

00:32:12   remember this code the talk show and you [<a href="https://overcast.fm/+Ie_SuvneY/1932">TS</a>]

00:32:16   will get free shipping and ten dollars [<a href="https://overcast.fm/+Ie_SuvneY/1936">TS</a>]

00:32:19   off your circle with disney device it's [<a href="https://overcast.fm/+Ie_SuvneY/1939">TS</a>]

00:32:25   a ninety nine dollar product 89 bucks [<a href="https://overcast.fm/+Ie_SuvneY/1945">TS</a>]

00:32:28   with the talk show code and circle go [<a href="https://overcast.fm/+Ie_SuvneY/1948">TS</a>]

00:32:32   which is their service for mobile like a [<a href="https://overcast.fm/+Ie_SuvneY/1952">TS</a>]

00:32:34   phone like cellular service is nine [<a href="https://overcast.fm/+Ie_SuvneY/1954">TS</a>]

00:32:37   dollars and ninety-five cents a month [<a href="https://overcast.fm/+Ie_SuvneY/1957">TS</a>]

00:32:38   for up to 10 devices ios-only but that's [<a href="https://overcast.fm/+Ie_SuvneY/1958">TS</a>]

00:32:42   probably not a little problem for [<a href="https://overcast.fm/+Ie_SuvneY/1962">TS</a>]

00:32:43   listeners of the talk show so my thanks [<a href="https://overcast.fm/+Ie_SuvneY/1963">TS</a>]

00:32:45   to Disney meet circle dot com code the [<a href="https://overcast.fm/+Ie_SuvneY/1965">TS</a>]

00:32:48   talk show great product so timeline wise [<a href="https://overcast.fm/+Ie_SuvneY/1968">TS</a>]

00:32:53   more spectators here's my take my take [<a href="https://overcast.fm/+Ie_SuvneY/1973">TS</a>]

00:32:54   is that in the 20 I mean because one [<a href="https://overcast.fm/+Ie_SuvneY/1974">TS</a>]

00:33:01   thing a couple people have observed is [<a href="https://overcast.fm/+Ie_SuvneY/1981">TS</a>]

00:33:04   it's not like this is the first Mac Pro [<a href="https://overcast.fm/+Ie_SuvneY/1984">TS</a>]

00:33:05   that went a long time between updates [<a href="https://overcast.fm/+Ie_SuvneY/1985">TS</a>]

00:33:07   the Mac Pro had sort of been on a longer [<a href="https://overcast.fm/+Ie_SuvneY/1987">TS</a>]

00:33:09   than one year update schedule for a [<a href="https://overcast.fm/+Ie_SuvneY/1989">TS</a>]

00:33:12   while so the fact that there wasn't an [<a href="https://overcast.fm/+Ie_SuvneY/1992">TS</a>]

00:33:15   update in 2014 I don't think struck I [<a href="https://overcast.fm/+Ie_SuvneY/1995">TS</a>]

00:33:17   don't think it really surprised anybody [<a href="https://overcast.fm/+Ie_SuvneY/1997">TS</a>]

00:33:18   right my guess is sometime around 20 [<a href="https://overcast.fm/+Ie_SuvneY/1998">TS</a>]

00:33:22   15 2016 is when an update certainly by [<a href="https://overcast.fm/+Ie_SuvneY/2002">TS</a>]

00:33:25   2016 it was everybody was talking about [<a href="https://overcast.fm/+Ie_SuvneY/2005">TS</a>]

00:33:27   and certainly Apple was aware of it I [<a href="https://overcast.fm/+Ie_SuvneY/2007">TS</a>]

00:33:28   think I don't know this I don't have any [<a href="https://overcast.fm/+Ie_SuvneY/2008">TS</a>]

00:33:31   sort of in you know super sources inside [<a href="https://overcast.fm/+Ie_SuvneY/2011">TS</a>]

00:33:34   but i think and i don't i don't think [<a href="https://overcast.fm/+Ie_SuvneY/2014">TS</a>]

00:33:38   anybody surprised by this i I think that [<a href="https://overcast.fm/+Ie_SuvneY/2018">TS</a>]

00:33:40   as as the round 2015 2016 as it became [<a href="https://overcast.fm/+Ie_SuvneY/2020">TS</a>]

00:33:46   more obvious that the design of the mac [<a href="https://overcast.fm/+Ie_SuvneY/2026">TS</a>]

00:33:48   pro was problematic I think there was a [<a href="https://overcast.fm/+Ie_SuvneY/2028">TS</a>]

00:33:51   sense within Apple that maybe that's [<a href="https://overcast.fm/+Ie_SuvneY/2031">TS</a>]

00:33:53   okay and maybe macbook pros combined [<a href="https://overcast.fm/+Ie_SuvneY/2033">TS</a>]

00:33:58   with ever more powerful imax it might be [<a href="https://overcast.fm/+Ie_SuvneY/2038">TS</a>]

00:34:02   the way future to satisfy the Pro users [<a href="https://overcast.fm/+Ie_SuvneY/2042">TS</a>]

00:34:05   of the Mac market mm-hmm and I think and [<a href="https://overcast.fm/+Ie_SuvneY/2045">TS</a>]

00:34:09   I think this came up at our interview [<a href="https://overcast.fm/+Ie_SuvneY/2049">TS</a>]

00:34:12   last week and I think that they sort of [<a href="https://overcast.fm/+Ie_SuvneY/2052">TS</a>]

00:34:14   emphasized just what we want a war soon [<a href="https://overcast.fm/+Ie_SuvneY/2054">TS</a>]

00:34:18   as be what would just what a large [<a href="https://overcast.fm/+Ie_SuvneY/2058">TS</a>]

00:34:20   percentage of their what they define as [<a href="https://overcast.fm/+Ie_SuvneY/2060">TS</a>]

00:34:23   Pro users are using macbook pros and [<a href="https://overcast.fm/+Ie_SuvneY/2063">TS</a>]

00:34:25   imacs and they even mentioned this end [<a href="https://overcast.fm/+Ie_SuvneY/2065">TS</a>]

00:34:30   if anything this might have been the [<a href="https://overcast.fm/+Ie_SuvneY/2070">TS</a>]

00:34:31   most surprising part of the meeting is [<a href="https://overcast.fm/+Ie_SuvneY/2071">TS</a>]

00:34:33   where they mentioned specifically that [<a href="https://overcast.fm/+Ie_SuvneY/2073">TS</a>]

00:34:36   they have new imacs in the pipeline that [<a href="https://overcast.fm/+Ie_SuvneY/2076">TS</a>]

00:34:38   are coming slated for some time this [<a href="https://overcast.fm/+Ie_SuvneY/2078">TS</a>]

00:34:40   year that are including configurations [<a href="https://overcast.fm/+Ie_SuvneY/2080">TS</a>]

00:34:43   that are that are geared towards pro [<a href="https://overcast.fm/+Ie_SuvneY/2083">TS</a>]

00:34:44   customers I think that what happened is [<a href="https://overcast.fm/+Ie_SuvneY/2084">TS</a>]

00:34:49   that it probably at a very high level I [<a href="https://overcast.fm/+Ie_SuvneY/2089">TS</a>]

00:34:51   mean I'm not naming names I don't know [<a href="https://overcast.fm/+Ie_SuvneY/2091">TS</a>]

00:34:52   but I think at a pretty high level [<a href="https://overcast.fm/+Ie_SuvneY/2092">TS</a>]

00:34:54   within the company they talk themselves [<a href="https://overcast.fm/+Ie_SuvneY/2094">TS</a>]

00:34:56   into believing that the imac including [<a href="https://overcast.fm/+Ie_SuvneY/2096">TS</a>]

00:35:02   the ever better imax combined with the [<a href="https://overcast.fm/+Ie_SuvneY/2102">TS</a>]

00:35:04   macbook pros could cover everything they [<a href="https://overcast.fm/+Ie_SuvneY/2104">TS</a>]

00:35:06   needed to cover and i think at some [<a href="https://overcast.fm/+Ie_SuvneY/2106">TS</a>]

00:35:08   point recently let's say within the last [<a href="https://overcast.fm/+Ie_SuvneY/2108">TS</a>]

00:35:11   six months or so maybe a little more [<a href="https://overcast.fm/+Ie_SuvneY/2111">TS</a>]

00:35:16   they realize no that's that the one [<a href="https://overcast.fm/+Ie_SuvneY/2116">TS</a>]

00:35:20   percent of mac users who can't be [<a href="https://overcast.fm/+Ie_SuvneY/2120">TS</a>]

00:35:22   satisfied by an imac need up a real pro [<a href="https://overcast.fm/+Ie_SuvneY/2122">TS</a>]

00:35:26   computer that's my [<a href="https://overcast.fm/+Ie_SuvneY/2126">TS</a>]

00:35:30   yeah I mean I think you're I think [<a href="https://overcast.fm/+Ie_SuvneY/2130">TS</a>]

00:35:34   you're probably right if it sounds that [<a href="https://overcast.fm/+Ie_SuvneY/2134">TS</a>]

00:35:35   sounds reasonable I I definitely think [<a href="https://overcast.fm/+Ie_SuvneY/2135">TS</a>]

00:35:38   there was that moment which they alluded [<a href="https://overcast.fm/+Ie_SuvneY/2138">TS</a>]

00:35:40   to because they said but we realized we [<a href="https://overcast.fm/+Ie_SuvneY/2140">TS</a>]

00:35:42   needed more that they did feel that a [<a href="https://overcast.fm/+Ie_SuvneY/2142">TS</a>]

00:35:48   larger and larger segment of the pro [<a href="https://overcast.fm/+Ie_SuvneY/2148">TS</a>]

00:35:50   market was being served by the 5k screen [<a href="https://overcast.fm/+Ie_SuvneY/2150">TS</a>]

00:35:52   and computer slept in the back and you [<a href="https://overcast.fm/+Ie_SuvneY/2152">TS</a>]

00:35:57   know I certainly it's what I've been [<a href="https://overcast.fm/+Ie_SuvneY/2157">TS</a>]

00:35:58   using for a long time and had a mac pro [<a href="https://overcast.fm/+Ie_SuvneY/2158">TS</a>]

00:35:59   in years and I only had one briefly and [<a href="https://overcast.fm/+Ie_SuvneY/2159">TS</a>]

00:36:02   honestly a lot of the times that I ran [<a href="https://overcast.fm/+Ie_SuvneY/2162">TS</a>]

00:36:04   mac pro level machines on you know with [<a href="https://overcast.fm/+Ie_SuvneY/2164">TS</a>]

00:36:07   OS 10 running on them I ran hackintosh [<a href="https://overcast.fm/+Ie_SuvneY/2167">TS</a>]

00:36:09   is for that GPU reason yeah you know and [<a href="https://overcast.fm/+Ie_SuvneY/2169">TS</a>]

00:36:13   Hagin touches are becoming a much more I [<a href="https://overcast.fm/+Ie_SuvneY/2173">TS</a>]

00:36:14   don't doubt that Apple sees this all [<a href="https://overcast.fm/+Ie_SuvneY/2174">TS</a>]

00:36:17   right you know the Diagnostics probably [<a href="https://overcast.fm/+Ie_SuvneY/2177">TS</a>]

00:36:18   tell them you know general opt-in [<a href="https://overcast.fm/+Ie_SuvneY/2178">TS</a>]

00:36:21   Diagnostics probably tell them if not [<a href="https://overcast.fm/+Ie_SuvneY/2181">TS</a>]

00:36:23   pulling the community but there are an [<a href="https://overcast.fm/+Ie_SuvneY/2183">TS</a>]

00:36:25   increasing number of people running [<a href="https://overcast.fm/+Ie_SuvneY/2185">TS</a>]

00:36:27   hackintosh a--'s which are you know pc [<a href="https://overcast.fm/+Ie_SuvneY/2187">TS</a>]

00:36:31   components that have OS 10 driver [<a href="https://overcast.fm/+Ie_SuvneY/2191">TS</a>]

00:36:34   support or have you know some sort of [<a href="https://overcast.fm/+Ie_SuvneY/2194">TS</a>]

00:36:37   crib together driver support and that [<a href="https://overcast.fm/+Ie_SuvneY/2197">TS</a>]

00:36:40   are they're being put together and then [<a href="https://overcast.fm/+Ie_SuvneY/2200">TS</a>]

00:36:42   you boot OS 10 on them either with the [<a href="https://overcast.fm/+Ie_SuvneY/2202">TS</a>]

00:36:45   use of a bootloader piece of software or [<a href="https://overcast.fm/+Ie_SuvneY/2205">TS</a>]

00:36:47   piece of hardware that allows you to [<a href="https://overcast.fm/+Ie_SuvneY/2207">TS</a>]

00:36:48   boot OS 10 fulo ascendant is thinking [<a href="https://overcast.fm/+Ie_SuvneY/2208">TS</a>]

00:36:51   that you're running a mac and the [<a href="https://overcast.fm/+Ie_SuvneY/2211">TS</a>]

00:36:53   advantage that offers is of course you [<a href="https://overcast.fm/+Ie_SuvneY/2213">TS</a>]

00:36:55   can build according to your precise [<a href="https://overcast.fm/+Ie_SuvneY/2215">TS</a>]

00:36:56   power needs perhaps even more powerful [<a href="https://overcast.fm/+Ie_SuvneY/2216">TS</a>]

00:36:59   than is currently on the market which is [<a href="https://overcast.fm/+Ie_SuvneY/2219">TS</a>]

00:37:00   a situation we're in right now with the [<a href="https://overcast.fm/+Ie_SuvneY/2220">TS</a>]

00:37:02   mac pro and then of course you can you [<a href="https://overcast.fm/+Ie_SuvneY/2222">TS</a>]

00:37:05   know you can run windows on a mac but [<a href="https://overcast.fm/+Ie_SuvneY/2225">TS</a>]

00:37:07   now you can run windows on a more [<a href="https://overcast.fm/+Ie_SuvneY/2227">TS</a>]

00:37:08   powerful mac that can then run very high [<a href="https://overcast.fm/+Ie_SuvneY/2228">TS</a>]

00:37:11   performance games or other applications [<a href="https://overcast.fm/+Ie_SuvneY/2231">TS</a>]

00:37:13   and so you you'll see people like um who [<a href="https://overcast.fm/+Ie_SuvneY/2233">TS</a>]

00:37:18   was it the recently wrote out a fairly [<a href="https://overcast.fm/+Ie_SuvneY/2238">TS</a>]

00:37:20   solid you know kind of what it's like to [<a href="https://overcast.fm/+Ie_SuvneY/2240">TS</a>]

00:37:23   build a hackintosh right now just [<a href="https://overcast.fm/+Ie_SuvneY/2243">TS</a>]

00:37:24   recently it was was it my grundle I [<a href="https://overcast.fm/+Ie_SuvneY/2244">TS</a>]

00:37:26   really think it was I think Mike was [<a href="https://overcast.fm/+Ie_SuvneY/2246">TS</a>]

00:37:29   mentioning was talking about running [<a href="https://overcast.fm/+Ie_SuvneY/2249">TS</a>]

00:37:31   agata somebody else just wrote a piece [<a href="https://overcast.fm/+Ie_SuvneY/2251">TS</a>]

00:37:33   that was traded around a lot I mean you [<a href="https://overcast.fm/+Ie_SuvneY/2253">TS</a>]

00:37:35   know many folks have over the years they [<a href="https://overcast.fm/+Ie_SuvneY/2255">TS</a>]

00:37:37   build uh people graphics software for [<a href="https://overcast.fm/+Ie_SuvneY/2257">TS</a>]

00:37:39   the mac [<a href="https://overcast.fm/+Ie_SuvneY/2259">TS</a>]

00:37:41   and it's not due to my brains blanking [<a href="https://overcast.fm/+Ie_SuvneY/2261">TS</a>]

00:37:46   I'll turn get back to it if I can but [<a href="https://overcast.fm/+Ie_SuvneY/2266">TS</a>]

00:37:48   the the gist of it is is like best of [<a href="https://overcast.fm/+Ie_SuvneY/2268">TS</a>]

00:37:52   both worlds scenario where they they [<a href="https://overcast.fm/+Ie_SuvneY/2272">TS</a>]

00:37:55   love OS 10 and they just they should are [<a href="https://overcast.fm/+Ie_SuvneY/2275">TS</a>]

00:37:57   using windows they'd use it when they [<a href="https://overcast.fm/+Ie_SuvneY/2277">TS</a>]

00:37:59   they need to to to make it through you [<a href="https://overcast.fm/+Ie_SuvneY/2279">TS</a>]

00:38:02   know or to run software that only runs [<a href="https://overcast.fm/+Ie_SuvneY/2282">TS</a>]

00:38:05   on Windows AKA you know as Class A games [<a href="https://overcast.fm/+Ie_SuvneY/2285">TS</a>]

00:38:09   that just don't ship on multiple [<a href="https://overcast.fm/+Ie_SuvneY/2289">TS</a>]

00:38:10   platforms although steam is making that [<a href="https://overcast.fm/+Ie_SuvneY/2290">TS</a>]

00:38:12   better to a degree but the OS 10 is just [<a href="https://overcast.fm/+Ie_SuvneY/2292">TS</a>]

00:38:16   you know the beautiful experience and [<a href="https://overcast.fm/+Ie_SuvneY/2296">TS</a>]

00:38:17   all that and they can build this really [<a href="https://overcast.fm/+Ie_SuvneY/2297">TS</a>]

00:38:19   custom experience underneath it and I [<a href="https://overcast.fm/+Ie_SuvneY/2299">TS</a>]

00:38:22   think that that more people being [<a href="https://overcast.fm/+Ie_SuvneY/2302">TS</a>]

00:38:24   willing to consider a hackintosh and [<a href="https://overcast.fm/+Ie_SuvneY/2304">TS</a>]

00:38:26   that the community really looking to [<a href="https://overcast.fm/+Ie_SuvneY/2306">TS</a>]

00:38:29   those builders to try and tell them [<a href="https://overcast.fm/+Ie_SuvneY/2309">TS</a>]

00:38:33   exactly what parts to buy and you know [<a href="https://overcast.fm/+Ie_SuvneY/2313">TS</a>]

00:38:35   exactly how to build in all of that I [<a href="https://overcast.fm/+Ie_SuvneY/2315">TS</a>]

00:38:38   think that really speaks to this desire [<a href="https://overcast.fm/+Ie_SuvneY/2318">TS</a>]

00:38:40   to have OS 10 but with a more [<a href="https://overcast.fm/+Ie_SuvneY/2320">TS</a>]

00:38:43   customizable hardware platform [<a href="https://overcast.fm/+Ie_SuvneY/2323">TS</a>]

00:38:45   underneath it not just more powerful [<a href="https://overcast.fm/+Ie_SuvneY/2325">TS</a>]

00:38:46   more with a capital P but also more [<a href="https://overcast.fm/+Ie_SuvneY/2326">TS</a>]

00:38:49   customizable truly modular you're right [<a href="https://overcast.fm/+Ie_SuvneY/2329">TS</a>]

00:38:52   the truly modular experience that people [<a href="https://overcast.fm/+Ie_SuvneY/2332">TS</a>]

00:38:54   haven't had in in many years so even [<a href="https://overcast.fm/+Ie_SuvneY/2334">TS</a>]

00:38:57   though they appreciate the design and [<a href="https://overcast.fm/+Ie_SuvneY/2337">TS</a>]

00:38:58   the thoughtfulness that went into the [<a href="https://overcast.fm/+Ie_SuvneY/2338">TS</a>]

00:39:00   mac pro as it currently exists I think [<a href="https://overcast.fm/+Ie_SuvneY/2340">TS</a>]

00:39:02   many people feel that those choices [<a href="https://overcast.fm/+Ie_SuvneY/2342">TS</a>]

00:39:05   being made for them stands out as an [<a href="https://overcast.fm/+Ie_SuvneY/2345">TS</a>]

00:39:08   even more irritating decision because of [<a href="https://overcast.fm/+Ie_SuvneY/2348">TS</a>]

00:39:12   the segments that they're going after [<a href="https://overcast.fm/+Ie_SuvneY/2352">TS</a>]

00:39:14   like how many I Mac users I mean well [<a href="https://overcast.fm/+Ie_SuvneY/2354">TS</a>]

00:39:17   scratch that they're plenty it like Mac [<a href="https://overcast.fm/+Ie_SuvneY/2357">TS</a>]

00:39:19   Mac Apple users love to complain because [<a href="https://overcast.fm/+Ie_SuvneY/2359">TS</a>]

00:39:21   they're so attuned to detail right the [<a href="https://overcast.fm/+Ie_SuvneY/2361">TS</a>]

00:39:24   company has taught them to be picky [<a href="https://overcast.fm/+Ie_SuvneY/2364">TS</a>]

00:39:26   about their stuff that's why they're [<a href="https://overcast.fm/+Ie_SuvneY/2366">TS</a>]

00:39:28   that's the base reason that the Mac [<a href="https://overcast.fm/+Ie_SuvneY/2368">TS</a>]

00:39:31   community the Apple community is so [<a href="https://overcast.fm/+Ie_SuvneY/2371">TS</a>]

00:39:33   picky about stuff because they've been [<a href="https://overcast.fm/+Ie_SuvneY/2373">TS</a>]

00:39:34   trained to care right by a company that [<a href="https://overcast.fm/+Ie_SuvneY/2374">TS</a>]

00:39:38   ostensibly cares so but scratching that [<a href="https://overcast.fm/+Ie_SuvneY/2378">TS</a>]

00:39:41   did setting that aside the average Mac [<a href="https://overcast.fm/+Ie_SuvneY/2381">TS</a>]

00:39:43   user the eighty percent let's call it of [<a href="https://overcast.fm/+Ie_SuvneY/2383">TS</a>]

00:39:45   the mac users out there who are like hey [<a href="https://overcast.fm/+Ie_SuvneY/2385">TS</a>]

00:39:48   I just wanna I mean a big computer for [<a href="https://overcast.fm/+Ie_SuvneY/2388">TS</a>]

00:39:49   my desk and I love apple stuff what do I [<a href="https://overcast.fm/+Ie_SuvneY/2389">TS</a>]

00:39:52   get that's not a portable oh we buy an [<a href="https://overcast.fm/+Ie_SuvneY/2392">TS</a>]

00:39:54   imac [<a href="https://overcast.fm/+Ie_SuvneY/2394">TS</a>]

00:39:54   the vast majority of those are not going [<a href="https://overcast.fm/+Ie_SuvneY/2394">TS</a>]

00:39:57   crazy about like oh I can't you know [<a href="https://overcast.fm/+Ie_SuvneY/2397">TS</a>]

00:39:59   change this particular chipset right or [<a href="https://overcast.fm/+Ie_SuvneY/2399">TS</a>]

00:40:02   whatever like I can't get this network [<a href="https://overcast.fm/+Ie_SuvneY/2402">TS</a>]

00:40:04   card instead of this network card or [<a href="https://overcast.fm/+Ie_SuvneY/2404">TS</a>]

00:40:06   whatever but the segment that they did [<a href="https://overcast.fm/+Ie_SuvneY/2406">TS</a>]

00:40:08   it to was the one that was going to be [<a href="https://overcast.fm/+Ie_SuvneY/2408">TS</a>]

00:40:11   the most allergic to it in the long run [<a href="https://overcast.fm/+Ie_SuvneY/2411">TS</a>]

00:40:14   and like that is another thing that was [<a href="https://overcast.fm/+Ie_SuvneY/2414">TS</a>]

00:40:16   kind of weird to me why you know I [<a href="https://overcast.fm/+Ie_SuvneY/2416">TS</a>]

00:40:20   wonder if there was I mean I'm sure [<a href="https://overcast.fm/+Ie_SuvneY/2420">TS</a>]

00:40:21   there was an advocate inside saying this [<a href="https://overcast.fm/+Ie_SuvneY/2421">TS</a>]

00:40:24   is great but it actually something like [<a href="https://overcast.fm/+Ie_SuvneY/2424">TS</a>]

00:40:27   the Mac Pro imagine if that was the imac [<a href="https://overcast.fm/+Ie_SuvneY/2427">TS</a>]

00:40:29   now these days i think the imac is the [<a href="https://overcast.fm/+Ie_SuvneY/2429">TS</a>]

00:40:30   right choice people just buy one thing [<a href="https://overcast.fm/+Ie_SuvneY/2430">TS</a>]

00:40:31   and they're done nobody buys you know [<a href="https://overcast.fm/+Ie_SuvneY/2431">TS</a>]

00:40:33   nobody wants to buy separate monitors [<a href="https://overcast.fm/+Ie_SuvneY/2433">TS</a>]

00:40:35   they do it because they have to write [<a href="https://overcast.fm/+Ie_SuvneY/2435">TS</a>]

00:40:36   like the average person so I think the [<a href="https://overcast.fm/+Ie_SuvneY/2436">TS</a>]

00:40:38   imac is the right configuration I'm not [<a href="https://overcast.fm/+Ie_SuvneY/2438">TS</a>]

00:40:40   trying to say the mac pro is right for [<a href="https://overcast.fm/+Ie_SuvneY/2440">TS</a>]

00:40:42   the normal normal person but that [<a href="https://overcast.fm/+Ie_SuvneY/2442">TS</a>]

00:40:45   segment of the market would have been [<a href="https://overcast.fm/+Ie_SuvneY/2445">TS</a>]

00:40:47   much more receptive and and welcoming I [<a href="https://overcast.fm/+Ie_SuvneY/2447">TS</a>]

00:40:49   think of a thing where it's like don't [<a href="https://overcast.fm/+Ie_SuvneY/2449">TS</a>]

00:40:51   worry about it we thought it all out all [<a href="https://overcast.fm/+Ie_SuvneY/2451">TS</a>]

00:40:53   right we got we've got the perfect sweet [<a href="https://overcast.fm/+Ie_SuvneY/2453">TS</a>]

00:40:56   capsule for you that's gonna do amazing [<a href="https://overcast.fm/+Ie_SuvneY/2456">TS</a>]

00:40:58   things performance wise totally enough [<a href="https://overcast.fm/+Ie_SuvneY/2458">TS</a>]

00:41:00   for you plot this on your desk and plug [<a href="https://overcast.fm/+Ie_SuvneY/2460">TS</a>]

00:41:03   it in and enjoy and that segment i think [<a href="https://overcast.fm/+Ie_SuvneY/2463">TS</a>]

00:41:06   is much more receptive and welcoming of [<a href="https://overcast.fm/+Ie_SuvneY/2466">TS</a>]

00:41:07   that whereas the pro segment is the [<a href="https://overcast.fm/+Ie_SuvneY/2467">TS</a>]

00:41:09   opposite the first thing they do is [<a href="https://overcast.fm/+Ie_SuvneY/2469">TS</a>]

00:41:11   refresh that i fix it basically see how [<a href="https://overcast.fm/+Ie_SuvneY/2471">TS</a>]

00:41:13   things tear down and they want to know [<a href="https://overcast.fm/+Ie_SuvneY/2473">TS</a>]

00:41:15   what's in there and all of added they [<a href="https://overcast.fm/+Ie_SuvneY/2475">TS</a>]

00:41:17   want to be informed consumers and i [<a href="https://overcast.fm/+Ie_SuvneY/2477">TS</a>]

00:41:20   think that that leads itself to the [<a href="https://overcast.fm/+Ie_SuvneY/2480">TS</a>]

00:41:23   desire to have choice and all that stuff [<a href="https://overcast.fm/+Ie_SuvneY/2483">TS</a>]

00:41:24   i don't know it's just the way i see [<a href="https://overcast.fm/+Ie_SuvneY/2484">TS</a>]

00:41:26   that they just sort of pitched it to the [<a href="https://overcast.fm/+Ie_SuvneY/2486">TS</a>]

00:41:28   wrong people yeah i think that there's a [<a href="https://overcast.fm/+Ie_SuvneY/2488">TS</a>]

00:41:30   there's a continuum of everything but [<a href="https://overcast.fm/+Ie_SuvneY/2490">TS</a>]

00:41:32   there's a continuum of people's price [<a href="https://overcast.fm/+Ie_SuvneY/2492">TS</a>]

00:41:34   sensitivity but i think that at a [<a href="https://overcast.fm/+Ie_SuvneY/2494">TS</a>]

00:41:39   certain end if you talk about like [<a href="https://overcast.fm/+Ie_SuvneY/2499">TS</a>]

00:41:41   college age students who want a mac for [<a href="https://overcast.fm/+Ie_SuvneY/2501">TS</a>]

00:41:45   gaming and what type or want a computer [<a href="https://overcast.fm/+Ie_SuvneY/2505">TS</a>]

00:41:50   that can dual boot it but use a mac but [<a href="https://overcast.fm/+Ie_SuvneY/2510">TS</a>]

00:41:52   have powerful GPU for gaming are going [<a href="https://overcast.fm/+Ie_SuvneY/2512">TS</a>]

00:41:55   to more willing to spend the time to do [<a href="https://overcast.fm/+Ie_SuvneY/2515">TS</a>]

00:41:59   the hackintosh and to put up with the [<a href="https://overcast.fm/+Ie_SuvneY/2519">TS</a>]

00:42:01   incompatibilities and the worries about [<a href="https://overcast.fm/+Ie_SuvneY/2521">TS</a>]

00:42:03   applying software updates and you know [<a href="https://overcast.fm/+Ie_SuvneY/2523">TS</a>]

00:42:06   maybe wait until somebody else decides [<a href="https://overcast.fm/+Ie_SuvneY/2526">TS</a>]

00:42:08   what [<a href="https://overcast.fm/+Ie_SuvneY/2528">TS</a>]

00:42:08   this graphics card is going to work with [<a href="https://overcast.fm/+Ie_SuvneY/2528">TS</a>]

00:42:10   the latest version of Sierra and all of [<a href="https://overcast.fm/+Ie_SuvneY/2530">TS</a>]

00:42:13   that e versus the professional market [<a href="https://overcast.fm/+Ie_SuvneY/2533">TS</a>]

00:42:16   where price isn't really the issue it's [<a href="https://overcast.fm/+Ie_SuvneY/2536">TS</a>]

00:42:18   there they're begging Apple to charge [<a href="https://overcast.fm/+Ie_SuvneY/2538">TS</a>]

00:42:20   them a lot of money for a computer and [<a href="https://overcast.fm/+Ie_SuvneY/2540">TS</a>]

00:42:22   part of what they're willing to spend [<a href="https://overcast.fm/+Ie_SuvneY/2542">TS</a>]

00:42:24   money for is that it just works factor [<a href="https://overcast.fm/+Ie_SuvneY/2544">TS</a>]

00:42:26   of getting a real knack and and the [<a href="https://overcast.fm/+Ie_SuvneY/2546">TS</a>]

00:42:31   hacking tag like I can see why the [<a href="https://overcast.fm/+Ie_SuvneY/2551">TS</a>]

00:42:33   hackintosh root is more popular than [<a href="https://overcast.fm/+Ie_SuvneY/2553">TS</a>]

00:42:35   growing unpopularity given the mac pro [<a href="https://overcast.fm/+Ie_SuvneY/2555">TS</a>]

00:42:37   stagnation but I think it's a large part [<a href="https://overcast.fm/+Ie_SuvneY/2557">TS</a>]

00:42:39   of that I mean and clearly like I said [<a href="https://overcast.fm/+Ie_SuvneY/2559">TS</a>]

00:42:41   it's a continuum and there's obvious [<a href="https://overcast.fm/+Ie_SuvneY/2561">TS</a>]

00:42:43   exceptions there might be real [<a href="https://overcast.fm/+Ie_SuvneY/2563">TS</a>]

00:42:44   professional users there certainly are [<a href="https://overcast.fm/+Ie_SuvneY/2564">TS</a>]

00:42:46   some who are doing it but I think for [<a href="https://overcast.fm/+Ie_SuvneY/2566">TS</a>]

00:42:48   the most part of a real professional [<a href="https://overcast.fm/+Ie_SuvneY/2568">TS</a>]

00:42:49   user who might be willing to spend you [<a href="https://overcast.fm/+Ie_SuvneY/2569">TS</a>]

00:42:51   know ten thousand dollars or fifteen [<a href="https://overcast.fm/+Ie_SuvneY/2571">TS</a>]

00:42:53   thousand dollars on a workstation isn't [<a href="https://overcast.fm/+Ie_SuvneY/2573">TS</a>]

00:42:56   going to do it with the unsupported [<a href="https://overcast.fm/+Ie_SuvneY/2576">TS</a>]

00:42:58   drivers and an unsupported configuration [<a href="https://overcast.fm/+Ie_SuvneY/2578">TS</a>]

00:43:00   like they're going they're the type of [<a href="https://overcast.fm/+Ie_SuvneY/2580">TS</a>]

00:43:01   people who are like if I if I can't get [<a href="https://overcast.fm/+Ie_SuvneY/2581">TS</a>]

00:43:04   hardware from Apple that meets my needs [<a href="https://overcast.fm/+Ie_SuvneY/2584">TS</a>]

00:43:05   I'd rather switch to windows and get a [<a href="https://overcast.fm/+Ie_SuvneY/2585">TS</a>]

00:43:08   supported configuration mm-hmm where's [<a href="https://overcast.fm/+Ie_SuvneY/2588">TS</a>]

00:43:11   the hobby that's totally right the [<a href="https://overcast.fm/+Ie_SuvneY/2591">TS</a>]

00:43:13   hobbies community as always by [<a href="https://overcast.fm/+Ie_SuvneY/2593">TS</a>]

00:43:14   definition been self-supporting they [<a href="https://overcast.fm/+Ie_SuvneY/2594">TS</a>]

00:43:16   don't need support they are their own [<a href="https://overcast.fm/+Ie_SuvneY/2596">TS</a>]

00:43:18   support yeah and whatever configuration [<a href="https://overcast.fm/+Ie_SuvneY/2598">TS</a>]

00:43:21   they're coming up with they're getting [<a href="https://overcast.fm/+Ie_SuvneY/2601">TS</a>]

00:43:23   live essentially live tech support on it [<a href="https://overcast.fm/+Ie_SuvneY/2603">TS</a>]

00:43:26   from the community that they're in of [<a href="https://overcast.fm/+Ie_SuvneY/2606">TS</a>]

00:43:28   those similar people that build those [<a href="https://overcast.fm/+Ie_SuvneY/2608">TS</a>]

00:43:30   things hey is anybody ever come across [<a href="https://overcast.fm/+Ie_SuvneY/2610">TS</a>]

00:43:31   this problem you know I did it a bunch [<a href="https://overcast.fm/+Ie_SuvneY/2611">TS</a>]

00:43:33   of times and I was building hackintosh [<a href="https://overcast.fm/+Ie_SuvneY/2613">TS</a>]

00:43:34   Azure it's like you know cuz I was just [<a href="https://overcast.fm/+Ie_SuvneY/2614">TS</a>]

00:43:36   too poor to own a really powerful mac [<a href="https://overcast.fm/+Ie_SuvneY/2616">TS</a>]

00:43:38   and so I would just build out of pc [<a href="https://overcast.fm/+Ie_SuvneY/2618">TS</a>]

00:43:41   parts and then run OS 10 on it and you [<a href="https://overcast.fm/+Ie_SuvneY/2621">TS</a>]

00:43:43   know I'm sure Apple's cringing and [<a href="https://overcast.fm/+Ie_SuvneY/2623">TS</a>]

00:43:45   whatever but you know is what I could [<a href="https://overcast.fm/+Ie_SuvneY/2625">TS</a>]

00:43:47   afford I think a lot of people start out [<a href="https://overcast.fm/+Ie_SuvneY/2627">TS</a>]

00:43:48   that way you know those price sensitive [<a href="https://overcast.fm/+Ie_SuvneY/2628">TS</a>]

00:43:50   people but there are also you know sort [<a href="https://overcast.fm/+Ie_SuvneY/2630">TS</a>]

00:43:52   of hacker friendly or whatever you want [<a href="https://overcast.fm/+Ie_SuvneY/2632">TS</a>]

00:43:54   to call it who don't mind instability [<a href="https://overcast.fm/+Ie_SuvneY/2634">TS</a>]

00:43:57   and thinking around because they just [<a href="https://overcast.fm/+Ie_SuvneY/2637">TS</a>]

00:43:59   lust after the list and experience and [<a href="https://overcast.fm/+Ie_SuvneY/2639">TS</a>]

00:44:01   the apple ecosystem and all of that but [<a href="https://overcast.fm/+Ie_SuvneY/2641">TS</a>]

00:44:04   i think that there's there's like it's [<a href="https://overcast.fm/+Ie_SuvneY/2644">TS</a>]

00:44:08   sort of like a like an entry point for [<a href="https://overcast.fm/+Ie_SuvneY/2648">TS</a>]

00:44:13   eventual mac pro owners right and so [<a href="https://overcast.fm/+Ie_SuvneY/2653">TS</a>]

00:44:16   either sits i know there are other entry [<a href="https://overcast.fm/+Ie_SuvneY/2656">TS</a>]

00:44:19   points right you you go to a company and [<a href="https://overcast.fm/+Ie_SuvneY/2659">TS</a>]

00:44:21   you become a designer [<a href="https://overcast.fm/+Ie_SuvneY/2661">TS</a>]

00:44:22   and all this in the company has a [<a href="https://overcast.fm/+Ie_SuvneY/2662">TS</a>]

00:44:23   corporate budget and what are you going [<a href="https://overcast.fm/+Ie_SuvneY/2663">TS</a>]

00:44:24   to buy right you're going to get your [<a href="https://overcast.fm/+Ie_SuvneY/2664">TS</a>]

00:44:26   mac pro you're going to be a designer [<a href="https://overcast.fm/+Ie_SuvneY/2666">TS</a>]

00:44:28   capital d and do all your design work [<a href="https://overcast.fm/+Ie_SuvneY/2668">TS</a>]

00:44:30   and that's great but I think there's a [<a href="https://overcast.fm/+Ie_SuvneY/2670">TS</a>]

00:44:33   long tail of people out there that are [<a href="https://overcast.fm/+Ie_SuvneY/2673">TS</a>]

00:44:35   that become pros through alternative [<a href="https://overcast.fm/+Ie_SuvneY/2675">TS</a>]

00:44:39   pathways don't have a lot of money to [<a href="https://overcast.fm/+Ie_SuvneY/2679">TS</a>]

00:44:41   spend want to get into the ecosystem [<a href="https://overcast.fm/+Ie_SuvneY/2681">TS</a>]

00:44:43   because they once again they love the [<a href="https://overcast.fm/+Ie_SuvneY/2683">TS</a>]

00:44:46   fact that the company prioritizes design [<a href="https://overcast.fm/+Ie_SuvneY/2686">TS</a>]

00:44:49   and prioritizes care and all of that and [<a href="https://overcast.fm/+Ie_SuvneY/2689">TS</a>]

00:44:53   their software and they know in the end [<a href="https://overcast.fm/+Ie_SuvneY/2693">TS</a>]

00:44:55   underneath it you know the hardware that [<a href="https://overcast.fm/+Ie_SuvneY/2695">TS</a>]

00:44:57   it runs isn't perhaps as carefully [<a href="https://overcast.fm/+Ie_SuvneY/2697">TS</a>]

00:45:00   picked and chosen as something Apple [<a href="https://overcast.fm/+Ie_SuvneY/2700">TS</a>]

00:45:02   would do but they can get it to run [<a href="https://overcast.fm/+Ie_SuvneY/2702">TS</a>]

00:45:03   right it's just a mishmash of junk but [<a href="https://overcast.fm/+Ie_SuvneY/2703">TS</a>]

00:45:06   it sort of runs and you get it running [<a href="https://overcast.fm/+Ie_SuvneY/2706">TS</a>]

00:45:08   and you feel good about it and you get [<a href="https://overcast.fm/+Ie_SuvneY/2708">TS</a>]

00:45:11   hooked on the ecosystem which is why I [<a href="https://overcast.fm/+Ie_SuvneY/2711">TS</a>]

00:45:13   always thought that like every once in a [<a href="https://overcast.fm/+Ie_SuvneY/2713">TS</a>]

00:45:15   while Apple will take a stab at like [<a href="https://overcast.fm/+Ie_SuvneY/2715">TS</a>]

00:45:16   trying to shut down hackintosh projects [<a href="https://overcast.fm/+Ie_SuvneY/2716">TS</a>]

00:45:18   and things like that and I was always [<a href="https://overcast.fm/+Ie_SuvneY/2718">TS</a>]

00:45:20   just like let it ride I mean if it [<a href="https://overcast.fm/+Ie_SuvneY/2720">TS</a>]

00:45:21   becomes like a major component of of [<a href="https://overcast.fm/+Ie_SuvneY/2721">TS</a>]

00:45:23   your your your business being stolen I [<a href="https://overcast.fm/+Ie_SuvneY/2723">TS</a>]

00:45:27   guess you got to take some legal and [<a href="https://overcast.fm/+Ie_SuvneY/2727">TS</a>]

00:45:28   there's also some legal things you have [<a href="https://overcast.fm/+Ie_SuvneY/2728">TS</a>]

00:45:30   to plant because of trademarks and all [<a href="https://overcast.fm/+Ie_SuvneY/2730">TS</a>]

00:45:32   that so that you can you can have a [<a href="https://overcast.fm/+Ie_SuvneY/2732">TS</a>]

00:45:34   future court case against Samsung and [<a href="https://overcast.fm/+Ie_SuvneY/2734">TS</a>]

00:45:36   say oh yeah we tried to protect it back [<a href="https://overcast.fm/+Ie_SuvneY/2736">TS</a>]

00:45:37   then even with little people so I get [<a href="https://overcast.fm/+Ie_SuvneY/2737">TS</a>]

00:45:40   the legal precedent thing but it's also [<a href="https://overcast.fm/+Ie_SuvneY/2740">TS</a>]

00:45:42   just like let it ride because it's like [<a href="https://overcast.fm/+Ie_SuvneY/2742">TS</a>]

00:45:43   the low simmering entry point to [<a href="https://overcast.fm/+Ie_SuvneY/2743">TS</a>]

00:45:46   somebody who eventually once they have [<a href="https://overcast.fm/+Ie_SuvneY/2746">TS</a>]

00:45:47   the means is like yes build me an [<a href="https://overcast.fm/+Ie_SuvneY/2747">TS</a>]

00:45:50   amazing mac please apple and I you know [<a href="https://overcast.fm/+Ie_SuvneY/2750">TS</a>]

00:45:53   powerful mac pro and i will buy it you [<a href="https://overcast.fm/+Ie_SuvneY/2753">TS</a>]

00:45:55   know now i have the means i'm addicted i [<a href="https://overcast.fm/+Ie_SuvneY/2755">TS</a>]

00:45:57   want the power but i also want to as 10 [<a href="https://overcast.fm/+Ie_SuvneY/2757">TS</a>]

00:46:00   and so on you know that's the way this [<a href="https://overcast.fm/+Ie_SuvneY/2760">TS</a>]

00:46:02   way oh i found that the hackintosh [<a href="https://overcast.fm/+Ie_SuvneY/2762">TS</a>]

00:46:04   article by the way it was by dan council [<a href="https://overcast.fm/+Ie_SuvneY/2764">TS</a>]

00:46:06   pasted in laid out 7 i'll send you the [<a href="https://overcast.fm/+Ie_SuvneY/2766">TS</a>]

00:46:09   link yeah it's a dance den council of [<a href="https://overcast.fm/+Ie_SuvneY/2769">TS</a>]

00:46:11   real mac um you know remix software [<a href="https://overcast.fm/+Ie_SuvneY/2771">TS</a>]

00:46:14   makes lots of great lots of great apps [<a href="https://overcast.fm/+Ie_SuvneY/2774">TS</a>]

00:46:15   this is not an ad etc but um he wrote an [<a href="https://overcast.fm/+Ie_SuvneY/2775">TS</a>]

00:46:20   article called building a hackintosh pro [<a href="https://overcast.fm/+Ie_SuvneY/2780">TS</a>]

00:46:23   we had a little earlier back in March [<a href="https://overcast.fm/+Ie_SuvneY/2783">TS</a>]

00:46:27   but it's you know it's his reasoning was [<a href="https://overcast.fm/+Ie_SuvneY/2787">TS</a>]

00:46:29   essentially they have an updated the mac [<a href="https://overcast.fm/+Ie_SuvneY/2789">TS</a>]

00:46:31   pro you know I need a full-size graphics [<a href="https://overcast.fm/+Ie_SuvneY/2791">TS</a>]

00:46:33   card for the stuff that I want to do and [<a href="https://overcast.fm/+Ie_SuvneY/2793">TS</a>]

00:46:36   it's not complicated you know it's not [<a href="https://overcast.fm/+Ie_SuvneY/2796">TS</a>]

00:46:38   like anybody's angry um well I mean I'm [<a href="https://overcast.fm/+Ie_SuvneY/2798">TS</a>]

00:46:40   sure spooler angry but it's not like [<a href="https://overcast.fm/+Ie_SuvneY/2800">TS</a>]

00:46:42   anybody's really you know thinkin Apple [<a href="https://overcast.fm/+Ie_SuvneY/2802">TS</a>]

00:46:45   is is doing things that are our consumer [<a href="https://overcast.fm/+Ie_SuvneY/2805">TS</a>]

00:46:49   hostile on purpose it's just that there [<a href="https://overcast.fm/+Ie_SuvneY/2809">TS</a>]

00:46:51   are certain needs and once they have an [<a href="https://overcast.fm/+Ie_SuvneY/2811">TS</a>]

00:46:53   apple didn't glom onto those needs and [<a href="https://overcast.fm/+Ie_SuvneY/2813">TS</a>]

00:46:55   wants or sign enough importance to them [<a href="https://overcast.fm/+Ie_SuvneY/2815">TS</a>]

00:46:57   soon enough to catch themselves so they [<a href="https://overcast.fm/+Ie_SuvneY/2817">TS</a>]

00:47:00   didn't have this big gap now yeah uh I [<a href="https://overcast.fm/+Ie_SuvneY/2820">TS</a>]

00:47:03   think you know bottom line I don't [<a href="https://overcast.fm/+Ie_SuvneY/2823">TS</a>]

00:47:07   really see how this well I'm sure [<a href="https://overcast.fm/+Ie_SuvneY/2827">TS</a>]

00:47:10   someone at Apple could deny it but I [<a href="https://overcast.fm/+Ie_SuvneY/2830">TS</a>]

00:47:12   think it seems pretty clear now that at [<a href="https://overcast.fm/+Ie_SuvneY/2832">TS</a>]

00:47:16   at some point in the last three years or [<a href="https://overcast.fm/+Ie_SuvneY/2836">TS</a>]

00:47:19   so or maybe starting around three years [<a href="https://overcast.fm/+Ie_SuvneY/2839">TS</a>]

00:47:21   ago that Apple sort of took its [<a href="https://overcast.fm/+Ie_SuvneY/2841">TS</a>]

00:47:23   collective eye off the ball on the Mac [<a href="https://overcast.fm/+Ie_SuvneY/2843">TS</a>]

00:47:25   at least on the hardware I think the [<a href="https://overcast.fm/+Ie_SuvneY/2845">TS</a>]

00:47:27   software is is going fine i think it I [<a href="https://overcast.fm/+Ie_SuvneY/2847">TS</a>]

00:47:30   think they're hitting their annual [<a href="https://overcast.fm/+Ie_SuvneY/2850">TS</a>]

00:47:31   release dates I think that they're solid [<a href="https://overcast.fm/+Ie_SuvneY/2851">TS</a>]

00:47:34   I think they're doing enough cool new [<a href="https://overcast.fm/+Ie_SuvneY/2854">TS</a>]

00:47:36   things that are very useful like this [<a href="https://overcast.fm/+Ie_SuvneY/2856">TS</a>]

00:47:39   the continuity stuff I use every day and [<a href="https://overcast.fm/+Ie_SuvneY/2859">TS</a>]

00:47:41   I just think like how the hell did I [<a href="https://overcast.fm/+Ie_SuvneY/2861">TS</a>]

00:47:43   ever go from having these links on my [<a href="https://overcast.fm/+Ie_SuvneY/2863">TS</a>]

00:47:46   iPhone and then switch to another [<a href="https://overcast.fm/+Ie_SuvneY/2866">TS</a>]

00:47:47   computer to look at them there before [<a href="https://overcast.fm/+Ie_SuvneY/2867">TS</a>]

00:47:51   this stuff worked some great features I [<a href="https://overcast.fm/+Ie_SuvneY/2871">TS</a>]

00:47:54   don't think that they should be [<a href="https://overcast.fm/+Ie_SuvneY/2874">TS</a>]

00:47:56   radically you know I think that the [<a href="https://overcast.fm/+Ie_SuvneY/2876">TS</a>]

00:47:57   complaint some people have about the mac [<a href="https://overcast.fm/+Ie_SuvneY/2877">TS</a>]

00:47:59   is that they haven't done anything [<a href="https://overcast.fm/+Ie_SuvneY/2879">TS</a>]

00:48:00   that's like a here's the radical new way [<a href="https://overcast.fm/+Ie_SuvneY/2880">TS</a>]

00:48:02   to use a mac I don't want that I don't I [<a href="https://overcast.fm/+Ie_SuvneY/2882">TS</a>]

00:48:04   mean obviously if they came up with [<a href="https://overcast.fm/+Ie_SuvneY/2884">TS</a>]

00:48:05   something that i liked i guess i'd like [<a href="https://overcast.fm/+Ie_SuvneY/2885">TS</a>]

00:48:06   it but I I kind of feel like they've [<a href="https://overcast.fm/+Ie_SuvneY/2886">TS</a>]

00:48:09   they've you know that's what new [<a href="https://overcast.fm/+Ie_SuvneY/2889">TS</a>]

00:48:12   products are for right that's why the [<a href="https://overcast.fm/+Ie_SuvneY/2892">TS</a>]

00:48:14   ipad is drank product like here's a [<a href="https://overcast.fm/+Ie_SuvneY/2894">TS</a>]

00:48:16   radical new way to do personal computing [<a href="https://overcast.fm/+Ie_SuvneY/2896">TS</a>]

00:48:18   on a portable device I still want to do [<a href="https://overcast.fm/+Ie_SuvneY/2898">TS</a>]

00:48:20   the stuff that the mac is great ad on [<a href="https://overcast.fm/+Ie_SuvneY/2900">TS</a>]

00:48:22   the mac hardware wise though I think [<a href="https://overcast.fm/+Ie_SuvneY/2902">TS</a>]

00:48:25   it's hard to deny that they kind of took [<a href="https://overcast.fm/+Ie_SuvneY/2905">TS</a>]

00:48:27   their eye off the ball and I think part [<a href="https://overcast.fm/+Ie_SuvneY/2907">TS</a>]

00:48:29   of this sort of let's hit the reset [<a href="https://overcast.fm/+Ie_SuvneY/2909">TS</a>]

00:48:32   button mindset is that reaction to the [<a href="https://overcast.fm/+Ie_SuvneY/2912">TS</a>]

00:48:35   macbook pros last fall i think was mixed [<a href="https://overcast.fm/+Ie_SuvneY/2915">TS</a>]

00:48:40   I don't think it's fair to say it was a [<a href="https://overcast.fm/+Ie_SuvneY/2920">TS</a>]

00:48:42   poor reaction but I do think it was a [<a href="https://overcast.fm/+Ie_SuvneY/2922">TS</a>]

00:48:44   mixed reaction and I think that took [<a href="https://overcast.fm/+Ie_SuvneY/2924">TS</a>]

00:48:46   Apple by surprised I think Apple [<a href="https://overcast.fm/+Ie_SuvneY/2926">TS</a>]

00:48:48   internally thought they had a smash [<a href="https://overcast.fm/+Ie_SuvneY/2928">TS</a>]

00:48:50   hit on their hands and was sort of taken [<a href="https://overcast.fm/+Ie_SuvneY/2930">TS</a>]

00:48:53   aback by the number of people who [<a href="https://overcast.fm/+Ie_SuvneY/2933">TS</a>]

00:48:55   expressed displeasure at the decisions [<a href="https://overcast.fm/+Ie_SuvneY/2935">TS</a>]

00:49:00   they made with the macbook pro and [<a href="https://overcast.fm/+Ie_SuvneY/2940">TS</a>]

00:49:01   during our discussions schiller had [<a href="https://overcast.fm/+Ie_SuvneY/2941">TS</a>]

00:49:03   during his opening remarks addressed it [<a href="https://overcast.fm/+Ie_SuvneY/2943">TS</a>]

00:49:06   you know in his usual way where it [<a href="https://overcast.fm/+Ie_SuvneY/2946">TS</a>]

00:49:08   wasn't quite head-on but it was clear [<a href="https://overcast.fm/+Ie_SuvneY/2948">TS</a>]

00:49:10   what do you know he mentioned him and [<a href="https://overcast.fm/+Ie_SuvneY/2950">TS</a>]

00:49:11   said that they're hard at work on you [<a href="https://overcast.fm/+Ie_SuvneY/2951">TS</a>]

00:49:14   know a next group of macbook pros that [<a href="https://overcast.fm/+Ie_SuvneY/2954">TS</a>]

00:49:16   would address specifically address some [<a href="https://overcast.fm/+Ie_SuvneY/2956">TS</a>]

00:49:18   of the complaints professional users had [<a href="https://overcast.fm/+Ie_SuvneY/2958">TS</a>]

00:49:20   about the current ones mm-hmm although [<a href="https://overcast.fm/+Ie_SuvneY/2960">TS</a>]

00:49:24   he didn't say any of things of what [<a href="https://overcast.fm/+Ie_SuvneY/2964">TS</a>]

00:49:25   those are but I would presume where [<a href="https://overcast.fm/+Ie_SuvneY/2965">TS</a>]

00:49:27   maybe he mentioned Ram did he mention [<a href="https://overcast.fm/+Ie_SuvneY/2967">TS</a>]

00:49:29   Ram I mean one of the combines people [<a href="https://overcast.fm/+Ie_SuvneY/2969">TS</a>]

00:49:31   have about them the current macbook pros [<a href="https://overcast.fm/+Ie_SuvneY/2971">TS</a>]

00:49:32   is that there's still the maximum amount [<a href="https://overcast.fm/+Ie_SuvneY/2972">TS</a>]

00:49:34   of RAM you can put in them as 16 [<a href="https://overcast.fm/+Ie_SuvneY/2974">TS</a>]

00:49:36   gigabytes and the reason it's not 32 [<a href="https://overcast.fm/+Ie_SuvneY/2976">TS</a>]

00:49:39   gigabytes is because Apple is using I I [<a href="https://overcast.fm/+Ie_SuvneY/2979">TS</a>]

00:49:42   don't don't have to write me to tell me [<a href="https://overcast.fm/+Ie_SuvneY/2982">TS</a>]

00:49:44   but they're using ddr whatever [<a href="https://overcast.fm/+Ie_SuvneY/2984">TS</a>]

00:49:45   low-energy RAM and on the current Intel [<a href="https://overcast.fm/+Ie_SuvneY/2985">TS</a>]

00:49:50   chipsets if you're using the the kind of [<a href="https://overcast.fm/+Ie_SuvneY/2990">TS</a>]

00:49:53   low-energy battery-saving ram that Apple [<a href="https://overcast.fm/+Ie_SuvneY/2993">TS</a>]

00:49:56   wants to use to keep battery life good [<a href="https://overcast.fm/+Ie_SuvneY/2996">TS</a>]

00:49:58   the maximum you can get a 16 so they [<a href="https://overcast.fm/+Ie_SuvneY/2998">TS</a>]

00:50:01   could in theory have macbook pros that [<a href="https://overcast.fm/+Ie_SuvneY/3001">TS</a>]

00:50:03   have 32 gigabytes but it would involve a [<a href="https://overcast.fm/+Ie_SuvneY/3003">TS</a>]

00:50:05   complete riorca texture of which intel [<a href="https://overcast.fm/+Ie_SuvneY/3005">TS</a>]

00:50:08   chipset they're using and + to ship them [<a href="https://overcast.fm/+Ie_SuvneY/3008">TS</a>]

00:50:10   last year they would have not been able [<a href="https://overcast.fm/+Ie_SuvneY/3010">TS</a>]

00:50:12   to use the low-energy RAM and you know [<a href="https://overcast.fm/+Ie_SuvneY/3012">TS</a>]

00:50:16   we went through this when the macbook [<a href="https://overcast.fm/+Ie_SuvneY/3016">TS</a>]

00:50:17   pros came out and the answer from the [<a href="https://overcast.fm/+Ie_SuvneY/3017">TS</a>]

00:50:19   people who are Ram starved in their [<a href="https://overcast.fm/+Ie_SuvneY/3019">TS</a>]

00:50:22   professional work who really need more [<a href="https://overcast.fm/+Ie_SuvneY/3022">TS</a>]

00:50:25   than 16 or at least want if not needs [<a href="https://overcast.fm/+Ie_SuvneY/3025">TS</a>]

00:50:27   more than 16 gigabytes of RAM is I don't [<a href="https://overcast.fm/+Ie_SuvneY/3027">TS</a>]

00:50:29   care about the low-energy I'll plug the [<a href="https://overcast.fm/+Ie_SuvneY/3029">TS</a>]

00:50:31   goddamn thing in I I just write 32 [<a href="https://overcast.fm/+Ie_SuvneY/3031">TS</a>]

00:50:34   gigabytes of RAM which is a completely [<a href="https://overcast.fm/+Ie_SuvneY/3034">TS</a>]

00:50:36   reasonable trade-off it is completely [<a href="https://overcast.fm/+Ie_SuvneY/3036">TS</a>]

00:50:39   reasonable for a a Mac user who gets the [<a href="https://overcast.fm/+Ie_SuvneY/3039">TS</a>]

00:50:44   mac and loves the mac it's not like oh [<a href="https://overcast.fm/+Ie_SuvneY/3044">TS</a>]

00:50:47   if you were a real mac user you'd see [<a href="https://overcast.fm/+Ie_SuvneY/3047">TS</a>]

00:50:49   the genius of apples decision in this [<a href="https://overcast.fm/+Ie_SuvneY/3049">TS</a>]

00:50:51   regard I could totally see how there are [<a href="https://overcast.fm/+Ie_SuvneY/3051">TS</a>]

00:50:53   totally you know longtime diehard Mac [<a href="https://overcast.fm/+Ie_SuvneY/3053">TS</a>]

00:50:56   users who get and love the Mac who are [<a href="https://overcast.fm/+Ie_SuvneY/3056">TS</a>]

00:50:58   willing to say I would rather get eight [<a href="https://overcast.fm/+Ie_SuvneY/3058">TS</a>]

00:51:00   hours of battery life instead of 10 if i [<a href="https://overcast.fm/+Ie_SuvneY/3060">TS</a>]

00:51:03   could get 32 [<a href="https://overcast.fm/+Ie_SuvneY/3063">TS</a>]

00:51:04   bytes of ram in this machine instead of [<a href="https://overcast.fm/+Ie_SuvneY/3064">TS</a>]

00:51:07   16 totally reasonable I think the number [<a href="https://overcast.fm/+Ie_SuvneY/3067">TS</a>]

00:51:10   of people who took that stance that took [<a href="https://overcast.fm/+Ie_SuvneY/3070">TS</a>]

00:51:12   Apple by surprise I mean not it's not [<a href="https://overcast.fm/+Ie_SuvneY/3072">TS</a>]

00:51:14   that Ram is the only issue you know that [<a href="https://overcast.fm/+Ie_SuvneY/3074">TS</a>]

00:51:17   the complaint that people have about the [<a href="https://overcast.fm/+Ie_SuvneY/3077">TS</a>]

00:51:19   macbook pros but it yeah yeah well then [<a href="https://overcast.fm/+Ie_SuvneY/3079">TS</a>]

00:51:25   so there's two things that I think that [<a href="https://overcast.fm/+Ie_SuvneY/3085">TS</a>]

00:51:28   are important touch i think the touch [<a href="https://overcast.fm/+Ie_SuvneY/3088">TS</a>]

00:51:29   thing we should talk about because i [<a href="https://overcast.fm/+Ie_SuvneY/3089">TS</a>]

00:51:30   think that's a very interesting you [<a href="https://overcast.fm/+Ie_SuvneY/3090">TS</a>]

00:51:32   mentioned ipad yeah but the other branch [<a href="https://overcast.fm/+Ie_SuvneY/3092">TS</a>]

00:51:34   of that discussion is you mentioned how [<a href="https://overcast.fm/+Ie_SuvneY/3094">TS</a>]

00:51:36   many people it took them by surprise you [<a href="https://overcast.fm/+Ie_SuvneY/3096">TS</a>]

00:51:38   know how to make people to that so it [<a href="https://overcast.fm/+Ie_SuvneY/3098">TS</a>]

00:51:40   sort of begs the question like why did [<a href="https://overcast.fm/+Ie_SuvneY/3100">TS</a>]

00:51:43   it take them by surprise you know right [<a href="https://overcast.fm/+Ie_SuvneY/3103">TS</a>]

00:51:45   like why why did it sneak up on them so [<a href="https://overcast.fm/+Ie_SuvneY/3105">TS</a>]

00:51:49   to speak well like I said best phrase I [<a href="https://overcast.fm/+Ie_SuvneY/3109">TS</a>]

00:51:51   can come up with is that they took their [<a href="https://overcast.fm/+Ie_SuvneY/3111">TS</a>]

00:51:53   eye off the ball a bit and and sort of [<a href="https://overcast.fm/+Ie_SuvneY/3113">TS</a>]

00:51:55   got a little too insular I mean I think [<a href="https://overcast.fm/+Ie_SuvneY/3115">TS</a>]

00:51:58   it's often the biggest risk to Apple is [<a href="https://overcast.fm/+Ie_SuvneY/3118">TS</a>]

00:52:00   that they're so insular as a culture [<a href="https://overcast.fm/+Ie_SuvneY/3120">TS</a>]

00:52:05   that they they can lose sight even if [<a href="https://overcast.fm/+Ie_SuvneY/3125">TS</a>]

00:52:07   they think they're keeping track of the [<a href="https://overcast.fm/+Ie_SuvneY/3127">TS</a>]

00:52:09   community and and they certainly I think [<a href="https://overcast.fm/+Ie_SuvneY/3129">TS</a>]

00:52:11   they certainly try to but I think that [<a href="https://overcast.fm/+Ie_SuvneY/3131">TS</a>]

00:52:13   they could talk themselves into just [<a href="https://overcast.fm/+Ie_SuvneY/3133">TS</a>]

00:52:17   taking their eye off the ball [<a href="https://overcast.fm/+Ie_SuvneY/3137">TS</a>]

00:52:18   specifically taking their eye off the [<a href="https://overcast.fm/+Ie_SuvneY/3138">TS</a>]

00:52:20   ball of the needs of larger chunks of [<a href="https://overcast.fm/+Ie_SuvneY/3140">TS</a>]

00:52:22   their of their users that's what I think [<a href="https://overcast.fm/+Ie_SuvneY/3142">TS</a>]

00:52:25   they took their eye off the ball on and [<a href="https://overcast.fm/+Ie_SuvneY/3145">TS</a>]

00:52:27   I think that there are so many things to [<a href="https://overcast.fm/+Ie_SuvneY/3147">TS</a>]

00:52:29   really love about the new macbook pro [<a href="https://overcast.fm/+Ie_SuvneY/3149">TS</a>]

00:52:30   that I think they I think that they [<a href="https://overcast.fm/+Ie_SuvneY/3150">TS</a>]

00:52:32   somehow got caught up loving the things [<a href="https://overcast.fm/+Ie_SuvneY/3152">TS</a>]

00:52:36   there are to love about them and lost [<a href="https://overcast.fm/+Ie_SuvneY/3156">TS</a>]

00:52:38   sight of the ways that it was falling [<a href="https://overcast.fm/+Ie_SuvneY/3158">TS</a>]

00:52:40   short of their profession some of their [<a href="https://overcast.fm/+Ie_SuvneY/3160">TS</a>]

00:52:42   professionals needs what were you going [<a href="https://overcast.fm/+Ie_SuvneY/3162">TS</a>]

00:52:45   to say about touch in that regard so the [<a href="https://overcast.fm/+Ie_SuvneY/3165">TS</a>]

00:52:49   things they mentioned essentially was if [<a href="https://overcast.fm/+Ie_SuvneY/3169">TS</a>]

00:52:51   you want touch by an iPad and use it [<a href="https://overcast.fm/+Ie_SuvneY/3171">TS</a>]

00:52:53   together and we're going to work on ways [<a href="https://overcast.fm/+Ie_SuvneY/3173">TS</a>]

00:52:55   to make those work better take or think [<a href="https://overcast.fm/+Ie_SuvneY/3175">TS</a>]

00:52:57   about ways to make those work better [<a href="https://overcast.fm/+Ie_SuvneY/3177">TS</a>]

00:52:58   together or whatever which says to me [<a href="https://overcast.fm/+Ie_SuvneY/3178">TS</a>]

00:53:00   that they want the not want this is not [<a href="https://overcast.fm/+Ie_SuvneY/3180">TS</a>]

00:53:03   the primary purpose of it but then iPad [<a href="https://overcast.fm/+Ie_SuvneY/3183">TS</a>]

00:53:06   pro you know they wanted to act like a [<a href="https://overcast.fm/+Ie_SuvneY/3186">TS</a>]

00:53:08   cintiq tablet of sorts that connects to [<a href="https://overcast.fm/+Ie_SuvneY/3188">TS</a>]

00:53:12   a mac pro or imac or whatever in a more [<a href="https://overcast.fm/+Ie_SuvneY/3192">TS</a>]

00:53:15   seamless fashion which makes a hell of a [<a href="https://overcast.fm/+Ie_SuvneY/3195">TS</a>]

00:53:17   ton of sense [<a href="https://overcast.fm/+Ie_SuvneY/3197">TS</a>]

00:53:18   because though the you know the pen [<a href="https://overcast.fm/+Ie_SuvneY/3198">TS</a>]

00:53:22   tracking and things like that Apple [<a href="https://overcast.fm/+Ie_SuvneY/3202">TS</a>]

00:53:24   feels superior to things like the [<a href="https://overcast.fm/+Ie_SuvneY/3204">TS</a>]

00:53:27   surface studio and the even though I [<a href="https://overcast.fm/+Ie_SuvneY/3207">TS</a>]

00:53:30   mean it's antiques quite obvious you [<a href="https://overcast.fm/+Ie_SuvneY/3210">TS</a>]

00:53:33   know the the cintiq tablets which are [<a href="https://overcast.fm/+Ie_SuvneY/3213">TS</a>]

00:53:35   made by Wacom are sort of like the de [<a href="https://overcast.fm/+Ie_SuvneY/3215">TS</a>]

00:53:36   facto industry standard you know any [<a href="https://overcast.fm/+Ie_SuvneY/3216">TS</a>]

00:53:38   design of it that earns enough money to [<a href="https://overcast.fm/+Ie_SuvneY/3218">TS</a>]

00:53:40   spend you know 1,500 2,000 dollars on it [<a href="https://overcast.fm/+Ie_SuvneY/3220">TS</a>]

00:53:43   is basically they're buying a pc with a [<a href="https://overcast.fm/+Ie_SuvneY/3223">TS</a>]

00:53:46   touchscreen glued to the front of it and [<a href="https://overcast.fm/+Ie_SuvneY/3226">TS</a>]

00:53:48   they lay it flat if you're not a [<a href="https://overcast.fm/+Ie_SuvneY/3228">TS</a>]

00:53:50   designer you know they lay it flat then [<a href="https://overcast.fm/+Ie_SuvneY/3230">TS</a>]

00:53:52   use the stylus directly on it therefore [<a href="https://overcast.fm/+Ie_SuvneY/3232">TS</a>]

00:53:55   directly drawing the line on the screen [<a href="https://overcast.fm/+Ie_SuvneY/3235">TS</a>]

00:53:56   it was like an iPad pro before and I [<a href="https://overcast.fm/+Ie_SuvneY/3236">TS</a>]

00:53:58   better not just analogize it throw it [<a href="https://overcast.fm/+Ie_SuvneY/3238">TS</a>]

00:54:02   backwards lens but the cintiq for many [<a href="https://overcast.fm/+Ie_SuvneY/3242">TS</a>]

00:54:04   years ruled the roost all right from [<a href="https://overcast.fm/+Ie_SuvneY/3244">TS</a>]

00:54:06   with designers and now I have this yet [<a href="https://overcast.fm/+Ie_SuvneY/3246">TS</a>]

00:54:09   I'm sure you do too but just because I [<a href="https://overcast.fm/+Ie_SuvneY/3249">TS</a>]

00:54:12   do happen to do a lot in apple stuff [<a href="https://overcast.fm/+Ie_SuvneY/3252">TS</a>]

00:54:14   when I'm looking at pictures even in [<a href="https://overcast.fm/+Ie_SuvneY/3254">TS</a>]

00:54:18   completely unrelated you know articles [<a href="https://overcast.fm/+Ie_SuvneY/3258">TS</a>]

00:54:20   or bhatia looking at desks I always look [<a href="https://overcast.fm/+Ie_SuvneY/3260">TS</a>]

00:54:25   at desks right and workspaces I'm [<a href="https://overcast.fm/+Ie_SuvneY/3265">TS</a>]

00:54:27   fascinated with workspaces you know from [<a href="https://overcast.fm/+Ie_SuvneY/3267">TS</a>]

00:54:29   machinists to the designers to anneal [<a href="https://overcast.fm/+Ie_SuvneY/3269">TS</a>]

00:54:33   anything else I think there's a lot of [<a href="https://overcast.fm/+Ie_SuvneY/3273">TS</a>]

00:54:34   fascination with a lot of fascinating [<a href="https://overcast.fm/+Ie_SuvneY/3274">TS</a>]

00:54:36   things to learn about a person by the [<a href="https://overcast.fm/+Ie_SuvneY/3276">TS</a>]

00:54:37   way they handle their workspace how [<a href="https://overcast.fm/+Ie_SuvneY/3277">TS</a>]

00:54:39   messy it is or how clean it is neither [<a href="https://overcast.fm/+Ie_SuvneY/3279">TS</a>]

00:54:41   of which are bad necessarily it's just [<a href="https://overcast.fm/+Ie_SuvneY/3281">TS</a>]

00:54:43   the person right how we move through [<a href="https://overcast.fm/+Ie_SuvneY/3283">TS</a>]

00:54:45   life you you made a keen observation [<a href="https://overcast.fm/+Ie_SuvneY/3285">TS</a>]

00:54:47   last week and one because our meeting [<a href="https://overcast.fm/+Ie_SuvneY/3287">TS</a>]

00:54:50   was held in in what they called the [<a href="https://overcast.fm/+Ie_SuvneY/3290">TS</a>]

00:54:52   machine shop but it's their design [<a href="https://overcast.fm/+Ie_SuvneY/3292">TS</a>]

00:54:55   realization lab where they take designs [<a href="https://overcast.fm/+Ie_SuvneY/3295">TS</a>]

00:54:59   that I guess are like CAD or just [<a href="https://overcast.fm/+Ie_SuvneY/3299">TS</a>]

00:55:02   prototypes and that it's a machine shop [<a href="https://overcast.fm/+Ie_SuvneY/3302">TS</a>]

00:55:05   where they take ideas for designs and [<a href="https://overcast.fm/+Ie_SuvneY/3305">TS</a>]

00:55:09   try to turn them into as realistic and a [<a href="https://overcast.fm/+Ie_SuvneY/3309">TS</a>]

00:55:12   realistic and approximation of what it [<a href="https://overcast.fm/+Ie_SuvneY/3312">TS</a>]

00:55:15   would actually be like as a real Apple [<a href="https://overcast.fm/+Ie_SuvneY/3315">TS</a>]

00:55:16   project as possible mm-hmm and I got the [<a href="https://overcast.fm/+Ie_SuvneY/3316">TS</a>]

00:55:21   feeling that a lot of that stuff was [<a href="https://overcast.fm/+Ie_SuvneY/3321">TS</a>]

00:55:22   just so that they can wing it around and [<a href="https://overcast.fm/+Ie_SuvneY/3322">TS</a>]

00:55:24   hold it and open and close open close [<a href="https://overcast.fm/+Ie_SuvneY/3324">TS</a>]

00:55:26   open close it and you know see how a [<a href="https://overcast.fm/+Ie_SuvneY/3326">TS</a>]

00:55:28   human like oh oh this feels really [<a href="https://overcast.fm/+Ie_SuvneY/3328">TS</a>]

00:55:30   awkward now that I hold it [<a href="https://overcast.fm/+Ie_SuvneY/3330">TS</a>]

00:55:31   made it as real as possible yeah but you [<a href="https://overcast.fm/+Ie_SuvneY/3331">TS</a>]

00:55:33   made the keen observation that will [<a href="https://overcast.fm/+Ie_SuvneY/3333">TS</a>]

00:55:35   looking around and they had a lot some [<a href="https://overcast.fm/+Ie_SuvneY/3335">TS</a>]

00:55:37   stuff covered with black drapes and they [<a href="https://overcast.fm/+Ie_SuvneY/3337">TS</a>]

00:55:39   obviously had shut down for the day they [<a href="https://overcast.fm/+Ie_SuvneY/3339">TS</a>]

00:55:40   said ordinarily there's a very noisy [<a href="https://overcast.fm/+Ie_SuvneY/3340">TS</a>]

00:55:42   facility for obvious reason but you made [<a href="https://overcast.fm/+Ie_SuvneY/3342">TS</a>]

00:55:46   the keen observation I thought of that [<a href="https://overcast.fm/+Ie_SuvneY/3346">TS</a>]

00:55:47   you could kind of see that they were [<a href="https://overcast.fm/+Ie_SuvneY/3347">TS</a>]

00:55:49   that some of the benches and stuff and [<a href="https://overcast.fm/+Ie_SuvneY/3349">TS</a>]

00:55:52   the machines were from different people [<a href="https://overcast.fm/+Ie_SuvneY/3352">TS</a>]

00:55:55   who work there because they were set up [<a href="https://overcast.fm/+Ie_SuvneY/3355">TS</a>]

00:55:56   in very different ways you know that [<a href="https://overcast.fm/+Ie_SuvneY/3356">TS</a>]

00:55:58   there's somebody who works at this spot [<a href="https://overcast.fm/+Ie_SuvneY/3358">TS</a>]

00:56:00   and that the person who works right [<a href="https://overcast.fm/+Ie_SuvneY/3360">TS</a>]

00:56:02   across this aisle from them is a [<a href="https://overcast.fm/+Ie_SuvneY/3362">TS</a>]

00:56:05   different person because there's their [<a href="https://overcast.fm/+Ie_SuvneY/3365">TS</a>]

00:56:07   tools were laid out in a different way [<a href="https://overcast.fm/+Ie_SuvneY/3367">TS</a>]

00:56:08   and I thought that was pretty [<a href="https://overcast.fm/+Ie_SuvneY/3368">TS</a>]

00:56:09   interesting yeah I mean I'm [<a href="https://overcast.fm/+Ie_SuvneY/3369">TS</a>]

00:56:12   hypersensitive to that I came from my [<a href="https://overcast.fm/+Ie_SuvneY/3372">TS</a>]

00:56:14   grandfather was a machinist and my dad [<a href="https://overcast.fm/+Ie_SuvneY/3374">TS</a>]

00:56:16   is a you know zach is a craftsman he's a [<a href="https://overcast.fm/+Ie_SuvneY/3376">TS</a>]

00:56:18   painter find our painter now but he for [<a href="https://overcast.fm/+Ie_SuvneY/3378">TS</a>]

00:56:21   many years was an install does works on [<a href="https://overcast.fm/+Ie_SuvneY/3381">TS</a>]

00:56:23   cars and all kinds of other stuff got [<a href="https://overcast.fm/+Ie_SuvneY/3383">TS</a>]

00:56:25   the same inclination obviously from his [<a href="https://overcast.fm/+Ie_SuvneY/3385">TS</a>]

00:56:26   dad I mean I'm I'm a dummy when it comes [<a href="https://overcast.fm/+Ie_SuvneY/3386">TS</a>]

00:56:29   to that stuff i just i can get my way [<a href="https://overcast.fm/+Ie_SuvneY/3389">TS</a>]

00:56:30   around but their workspace is always [<a href="https://overcast.fm/+Ie_SuvneY/3390">TS</a>]

00:56:33   fascinated with me with the like my [<a href="https://overcast.fm/+Ie_SuvneY/3393">TS</a>]

00:56:35   grandfather had a you know i don't know [<a href="https://overcast.fm/+Ie_SuvneY/3395">TS</a>]

00:56:39   what you call it a cabinet or whatever [<a href="https://overcast.fm/+Ie_SuvneY/3399">TS</a>]

00:56:42   which was he built himself cuz he's a [<a href="https://overcast.fm/+Ie_SuvneY/3402">TS</a>]

00:56:44   machinist so he worked in wood as well [<a href="https://overcast.fm/+Ie_SuvneY/3404">TS</a>]

00:56:46   and wood was like butter to him after [<a href="https://overcast.fm/+Ie_SuvneY/3406">TS</a>]

00:56:49   working on you know aircraft parts all [<a href="https://overcast.fm/+Ie_SuvneY/3409">TS</a>]

00:56:50   day and so we built like this cabinet [<a href="https://overcast.fm/+Ie_SuvneY/3410">TS</a>]

00:56:52   with these wooden drawers and there was [<a href="https://overcast.fm/+Ie_SuvneY/3412">TS</a>]

00:56:55   maybe i don't know 50 or 60 wooden [<a href="https://overcast.fm/+Ie_SuvneY/3415">TS</a>]

00:56:57   drawers and each one had a different [<a href="https://overcast.fm/+Ie_SuvneY/3417">TS</a>]

00:56:59   kind of thing in it like you know you go [<a href="https://overcast.fm/+Ie_SuvneY/3419">TS</a>]

00:57:02   like oh I need a washer like a split [<a href="https://overcast.fm/+Ie_SuvneY/3422">TS</a>]

00:57:05   lock washer and he's like oh right here [<a href="https://overcast.fm/+Ie_SuvneY/3425">TS</a>]

00:57:07   right and you look in and there's a [<a href="https://overcast.fm/+Ie_SuvneY/3427">TS</a>]

00:57:09   bunch of split water lock washers and [<a href="https://overcast.fm/+Ie_SuvneY/3429">TS</a>]

00:57:11   they're not new right there reclaimed [<a href="https://overcast.fm/+Ie_SuvneY/3431">TS</a>]

00:57:13   right there like like a little bit of [<a href="https://overcast.fm/+Ie_SuvneY/3433">TS</a>]

00:57:15   oil a grid on them but they're fine [<a href="https://overcast.fm/+Ie_SuvneY/3435">TS</a>]

00:57:16   right they're fine and he put some back [<a href="https://overcast.fm/+Ie_SuvneY/3436">TS</a>]

00:57:18   there and that way you know like hey I [<a href="https://overcast.fm/+Ie_SuvneY/3438">TS</a>]

00:57:20   got to fix this thing under the sink or [<a href="https://overcast.fm/+Ie_SuvneY/3440">TS</a>]

00:57:21   whatever he came from that generation [<a href="https://overcast.fm/+Ie_SuvneY/3441">TS</a>]

00:57:22   where it's like I'm gonna fix this thing [<a href="https://overcast.fm/+Ie_SuvneY/3442">TS</a>]

00:57:24   I'm gonna go out pull out a drawer grab [<a href="https://overcast.fm/+Ie_SuvneY/3444">TS</a>]

00:57:26   this thing and put it in I'm not gonna [<a href="https://overcast.fm/+Ie_SuvneY/3446">TS</a>]

00:57:27   go to the store and buy a whole new [<a href="https://overcast.fm/+Ie_SuvneY/3447">TS</a>]

00:57:28   faucet and he's not whatever and he's [<a href="https://overcast.fm/+Ie_SuvneY/3448">TS</a>]

00:57:30   also not going to jury rig it with with [<a href="https://overcast.fm/+Ie_SuvneY/3450">TS</a>]

00:57:33   an ill-fitting part and just so no no [<a href="https://overcast.fm/+Ie_SuvneY/3453">TS</a>]

00:57:36   scrappy together with a rag yeah [<a href="https://overcast.fm/+Ie_SuvneY/3456">TS</a>]

00:57:38   dripping he's gonna have the exact [<a href="https://overcast.fm/+Ie_SuvneY/3458">TS</a>]

00:57:40   washer that you need to make a complete [<a href="https://overcast.fm/+Ie_SuvneY/3460">TS</a>]

00:57:42   you know make the right fit right [<a href="https://overcast.fm/+Ie_SuvneY/3462">TS</a>]

00:57:45   they're right exactly in the same thing [<a href="https://overcast.fm/+Ie_SuvneY/3465">TS</a>]

00:57:47   with the tools you know all of the like [<a href="https://overcast.fm/+Ie_SuvneY/3467">TS</a>]

00:57:49   a punch or a work a pair of pliers or [<a href="https://overcast.fm/+Ie_SuvneY/3469">TS</a>]

00:57:52   clamp or anything like that's all all [<a href="https://overcast.fm/+Ie_SuvneY/3472">TS</a>]

00:57:54   laid out all kind of had its own place [<a href="https://overcast.fm/+Ie_SuvneY/3474">TS</a>]

00:57:56   used worn grimy whatever but they're [<a href="https://overcast.fm/+Ie_SuvneY/3476">TS</a>]

00:58:01   right and organized in some way to [<a href="https://overcast.fm/+Ie_SuvneY/3481">TS</a>]

00:58:03   according to his brain and I just saw [<a href="https://overcast.fm/+Ie_SuvneY/3483">TS</a>]

00:58:05   that reflected on the workspaces and I'm [<a href="https://overcast.fm/+Ie_SuvneY/3485">TS</a>]

00:58:07   not like you know this is the same in [<a href="https://overcast.fm/+Ie_SuvneY/3487">TS</a>]

00:58:09   machine shops around the world so I'm [<a href="https://overcast.fm/+Ie_SuvneY/3489">TS</a>]

00:58:10   not trying to say that Apple is some [<a href="https://overcast.fm/+Ie_SuvneY/3490">TS</a>]

00:58:12   sort of you know crazy special place I [<a href="https://overcast.fm/+Ie_SuvneY/3492">TS</a>]

00:58:14   just found it really nice to see because [<a href="https://overcast.fm/+Ie_SuvneY/3494">TS</a>]

00:58:18   it says hey these are craftsmen a lot of [<a href="https://overcast.fm/+Ie_SuvneY/3498">TS</a>]

00:58:20   people think about this like Johnny [<a href="https://overcast.fm/+Ie_SuvneY/3500">TS</a>]

00:58:22   designs it and some thing prints it out [<a href="https://overcast.fm/+Ie_SuvneY/3502">TS</a>]

00:58:25   you know overseas and that's it but you [<a href="https://overcast.fm/+Ie_SuvneY/3505">TS</a>]

00:58:27   know I think it is it is very important [<a href="https://overcast.fm/+Ie_SuvneY/3507">TS</a>]

00:58:30   for us to remember that as you don't [<a href="https://overcast.fm/+Ie_SuvneY/3510">TS</a>]

00:58:32   Steve said these are you know the world [<a href="https://overcast.fm/+Ie_SuvneY/3512">TS</a>]

00:58:34   is made up of people who are no smarter [<a href="https://overcast.fm/+Ie_SuvneY/3514">TS</a>]

00:58:37   than you then they made all these things [<a href="https://overcast.fm/+Ie_SuvneY/3517">TS</a>]

00:58:38   you know ll it is is they apply [<a href="https://overcast.fm/+Ie_SuvneY/3518">TS</a>]

00:58:41   themselves you know they put the effort [<a href="https://overcast.fm/+Ie_SuvneY/3521">TS</a>]

00:58:43   into learning how to do this and so you [<a href="https://overcast.fm/+Ie_SuvneY/3523">TS</a>]

00:58:45   see those wooden work boxes there with [<a href="https://overcast.fm/+Ie_SuvneY/3525">TS</a>]

00:58:48   the they're measuring tools and punches [<a href="https://overcast.fm/+Ie_SuvneY/3528">TS</a>]

00:58:51   and filing tools and those things all [<a href="https://overcast.fm/+Ie_SuvneY/3531">TS</a>]

00:58:54   laid out in different bits for their CNC [<a href="https://overcast.fm/+Ie_SuvneY/3534">TS</a>]

00:58:56   machines for the cutting machines and [<a href="https://overcast.fm/+Ie_SuvneY/3536">TS</a>]

00:58:58   all of that stuff laid out and you could [<a href="https://overcast.fm/+Ie_SuvneY/3538">TS</a>]

00:59:00   tell like a a man or woman works here [<a href="https://overcast.fm/+Ie_SuvneY/3540">TS</a>]

00:59:03   you know and they their personality live [<a href="https://overcast.fm/+Ie_SuvneY/3543">TS</a>]

00:59:05   in the sex yeah yeah exactly and so [<a href="https://overcast.fm/+Ie_SuvneY/3545">TS</a>]

00:59:08   while the machines themselves may have [<a href="https://overcast.fm/+Ie_SuvneY/3548">TS</a>]

00:59:10   the overall personality of somebody you [<a href="https://overcast.fm/+Ie_SuvneY/3550">TS</a>]

00:59:12   know that a lot of man hours and 11 [<a href="https://overcast.fm/+Ie_SuvneY/3552">TS</a>]

00:59:15   hours what are you gonna call I hate [<a href="https://overcast.fm/+Ie_SuvneY/3555">TS</a>]

00:59:16   that term eight hours but they went into [<a href="https://overcast.fm/+Ie_SuvneY/3556">TS</a>]

00:59:19   it and then it definitely rough was [<a href="https://overcast.fm/+Ie_SuvneY/3559">TS</a>]

00:59:22   reflected in the workspaces you know [<a href="https://overcast.fm/+Ie_SuvneY/3562">TS</a>]

00:59:23   what I found compelling but any I did [<a href="https://overcast.fm/+Ie_SuvneY/3563">TS</a>]

00:59:26   grass but like from the workspaces thing [<a href="https://overcast.fm/+Ie_SuvneY/3566">TS</a>]

00:59:28   I'm seeing more and more on more more [<a href="https://overcast.fm/+Ie_SuvneY/3568">TS</a>]

00:59:30   designers workspaces they'll have [<a href="https://overcast.fm/+Ie_SuvneY/3570">TS</a>]

00:59:32   whatever computer a mac or a pc or [<a href="https://overcast.fm/+Ie_SuvneY/3572">TS</a>]

00:59:34   whatever invariably though ipad pro and [<a href="https://overcast.fm/+Ie_SuvneY/3574">TS</a>]

00:59:38   a pencil hmm like everywhere like i was [<a href="https://overcast.fm/+Ie_SuvneY/3578">TS</a>]

00:59:41   reading an article about nike the other [<a href="https://overcast.fm/+Ie_SuvneY/3581">TS</a>]

00:59:42   day designing some shoe because i'm a [<a href="https://overcast.fm/+Ie_SuvneY/3582">TS</a>]

00:59:43   shoe fanatic and on the table in the [<a href="https://overcast.fm/+Ie_SuvneY/3583">TS</a>]

00:59:46   background ipad pro no pencil right I [<a href="https://overcast.fm/+Ie_SuvneY/3586">TS</a>]

00:59:49   think it's sort of gaining a lot of [<a href="https://overcast.fm/+Ie_SuvneY/3589">TS</a>]

00:59:51   traction in that industry and in that [<a href="https://overcast.fm/+Ie_SuvneY/3591">TS</a>]

00:59:54   field and an apple Caesar says an [<a href="https://overcast.fm/+Ie_SuvneY/3594">TS</a>]

00:59:56   opening for them to go hey we can serve [<a href="https://overcast.fm/+Ie_SuvneY/3596">TS</a>]

00:59:59   these [<a href="https://overcast.fm/+Ie_SuvneY/3599">TS</a>]

00:59:59   customers who have [<a href="https://overcast.fm/+Ie_SuvneY/3599">TS</a>]

00:59:59   customers who have [<a href="https://overcast.fm/+Ie_SuvneY/3599">TS</a>]

01:00:00   traditionally been very Apple centric [<a href="https://overcast.fm/+Ie_SuvneY/3600">TS</a>]

01:00:02   and we can hopefully not lose them but [<a href="https://overcast.fm/+Ie_SuvneY/3602">TS</a>]

01:00:06   at the same time hold to our beliefs [<a href="https://overcast.fm/+Ie_SuvneY/3606">TS</a>]

01:00:08   which I from their discussion during our [<a href="https://overcast.fm/+Ie_SuvneY/3608">TS</a>]

01:00:11   talk there they still very strongly [<a href="https://overcast.fm/+Ie_SuvneY/3611">TS</a>]

01:00:13   believe that touches does not belong on [<a href="https://overcast.fm/+Ie_SuvneY/3613">TS</a>]

01:00:15   that huge vertical monitor right you [<a href="https://overcast.fm/+Ie_SuvneY/3615">TS</a>]

01:00:17   know and so this is a way that they can [<a href="https://overcast.fm/+Ie_SuvneY/3617">TS</a>]

01:00:20   sort of serve both of those well and as [<a href="https://overcast.fm/+Ie_SuvneY/3620">TS</a>]

01:00:22   Craig joked you know also allows them to [<a href="https://overcast.fm/+Ie_SuvneY/3622">TS</a>]

01:00:24   sell more products yeah they do and [<a href="https://overcast.fm/+Ie_SuvneY/3624">TS</a>]

01:00:27   they're very upfront about that that [<a href="https://overcast.fm/+Ie_SuvneY/3627">TS</a>]

01:00:29   they like it when ya buy loads of apple [<a href="https://overcast.fm/+Ie_SuvneY/3629">TS</a>]

01:00:30   products that's the person who is a [<a href="https://overcast.fm/+Ie_SuvneY/3630">TS</a>]

01:00:34   recent iPad convert because of the ipad [<a href="https://overcast.fm/+Ie_SuvneY/3634">TS</a>]

01:00:37   pro and pencil who I found fascinating [<a href="https://overcast.fm/+Ie_SuvneY/3637">TS</a>]

01:00:39   and it was exactly what I suspected is [<a href="https://overcast.fm/+Ie_SuvneY/3639">TS</a>]

01:00:41   Jonathan Hoefler of Hoefler and company [<a href="https://overcast.fm/+Ie_SuvneY/3641">TS</a>]

01:00:44   though sure typographers and friend of [<a href="https://overcast.fm/+Ie_SuvneY/3644">TS</a>]

01:00:47   the show icon designer and I con artist [<a href="https://overcast.fm/+Ie_SuvneY/3647">TS</a>]

01:00:51   and and graphic designer illustrator [<a href="https://overcast.fm/+Ie_SuvneY/3651">TS</a>]

01:00:54   extraordinary Louie Mancha is getting [<a href="https://overcast.fm/+Ie_SuvneY/3654">TS</a>]

01:00:57   into creating his own typefaces and if I [<a href="https://overcast.fm/+Ie_SuvneY/3657">TS</a>]

01:01:01   this is like any super artistic person [<a href="https://overcast.fm/+Ie_SuvneY/3661">TS</a>]

01:01:05   it's it's not like you know he's so [<a href="https://overcast.fm/+Ie_SuvneY/3665">TS</a>]

01:01:07   talented I mean he can draw [<a href="https://overcast.fm/+Ie_SuvneY/3667">TS</a>]

01:01:08   illustrations he can make icons he can [<a href="https://overcast.fm/+Ie_SuvneY/3668">TS</a>]

01:01:10   do logos and he's drawing typefaces um [<a href="https://overcast.fm/+Ie_SuvneY/3670">TS</a>]

01:01:12   and put one up like a a through z [<a href="https://overcast.fm/+Ie_SuvneY/3672">TS</a>]

01:01:16   specimen up and asked Hoefler first [<a href="https://overcast.fm/+Ie_SuvneY/3676">TS</a>]

01:01:19   thoughts and Hoefler rather than just [<a href="https://overcast.fm/+Ie_SuvneY/3679">TS</a>]

01:01:21   tweet his response like took it and [<a href="https://overcast.fm/+Ie_SuvneY/3681">TS</a>]

01:01:23   marked it up with just a slew of of [<a href="https://overcast.fm/+Ie_SuvneY/3683">TS</a>]

01:01:28   thoughts and just little details and and [<a href="https://overcast.fm/+Ie_SuvneY/3688">TS</a>]

01:01:31   parts of a be that maybe should be the [<a href="https://overcast.fm/+Ie_SuvneY/3691">TS</a>]

01:01:33   mirror image of the d you know like a B [<a href="https://overcast.fm/+Ie_SuvneY/3693">TS</a>]

01:01:37   and a lowercase B and D and and other [<a href="https://overcast.fm/+Ie_SuvneY/3697">TS</a>]

01:01:39   areas where you think like as a kid you [<a href="https://overcast.fm/+Ie_SuvneY/3699">TS</a>]

01:01:41   grow up thinking Oh Abby and a dr just [<a href="https://overcast.fm/+Ie_SuvneY/3701">TS</a>]

01:01:43   mirror images well sometimes you want [<a href="https://overcast.fm/+Ie_SuvneY/3703">TS</a>]

01:01:45   them to be and sometimes you don't and [<a href="https://overcast.fm/+Ie_SuvneY/3705">TS</a>]

01:01:46   with explanations of why you know maybe [<a href="https://overcast.fm/+Ie_SuvneY/3706">TS</a>]

01:01:48   you'd want to take a bigger chunk out of [<a href="https://overcast.fm/+Ie_SuvneY/3708">TS</a>]

01:01:50   this or you want to have this be curved [<a href="https://overcast.fm/+Ie_SuvneY/3710">TS</a>]

01:01:52   or this Beach I found it as a as a as a [<a href="https://overcast.fm/+Ie_SuvneY/3712">TS</a>]

01:01:55   fan of typography who does not have the [<a href="https://overcast.fm/+Ie_SuvneY/3715">TS</a>]

01:01:58   artistic ability to create typography in [<a href="https://overcast.fm/+Ie_SuvneY/3718">TS</a>]

01:02:01   any way shape or form like there's no [<a href="https://overcast.fm/+Ie_SuvneY/3721">TS</a>]

01:02:04   chance that I could make a good looking [<a href="https://overcast.fm/+Ie_SuvneY/3724">TS</a>]

01:02:05   typeface none but I can appreciate a [<a href="https://overcast.fm/+Ie_SuvneY/3725">TS</a>]

01:02:08   good typeface and I'd like to think at [<a href="https://overcast.fm/+Ie_SuvneY/3728">TS</a>]

01:02:12   least that I can appreciate that [<a href="https://overcast.fm/+Ie_SuvneY/3732">TS</a>]

01:02:13   difference between a good typeface and a [<a href="https://overcast.fm/+Ie_SuvneY/3733">TS</a>]

01:02:15   great typeface and I found his mark up [<a href="https://overcast.fm/+Ie_SuvneY/3735">TS</a>]

01:02:18   to be fascinating from a typographic [<a href="https://overcast.fm/+Ie_SuvneY/3738">TS</a>]

01:02:20   level but then I was also interested in [<a href="https://overcast.fm/+Ie_SuvneY/3740">TS</a>]

01:02:22   how did he make this mock-up and he [<a href="https://overcast.fm/+Ie_SuvneY/3742">TS</a>]

01:02:24   write like of course you would ask and [<a href="https://overcast.fm/+Ie_SuvneY/3744">TS</a>]

01:02:26   he said that it on Twitter huh Fleur [<a href="https://overcast.fm/+Ie_SuvneY/3746">TS</a>]

01:02:28   said that he switched he got an ipad pro [<a href="https://overcast.fm/+Ie_SuvneY/3748">TS</a>]

01:02:32   like a year ago and took to it and I [<a href="https://overcast.fm/+Ie_SuvneY/3752">TS</a>]

01:02:34   forget what jab he's using but it's like [<a href="https://overcast.fm/+Ie_SuvneY/3754">TS</a>]

01:02:36   I think it's like PDF pro PDF Expert I [<a href="https://overcast.fm/+Ie_SuvneY/3756">TS</a>]

01:02:38   one of the third-party PDF markup apps [<a href="https://overcast.fm/+Ie_SuvneY/3758">TS</a>]

01:02:41   and that it was so good for him that he [<a href="https://overcast.fm/+Ie_SuvneY/3761">TS</a>]

01:02:47   got ipad pros for the entire company and [<a href="https://overcast.fm/+Ie_SuvneY/3767">TS</a>]

01:02:49   they switched their entire crit critique [<a href="https://overcast.fm/+Ie_SuvneY/3769">TS</a>]

01:02:53   process for typefaces from paper to PDFs [<a href="https://overcast.fm/+Ie_SuvneY/3773">TS</a>]

01:02:57   and it was all specifically it never [<a href="https://overcast.fm/+Ie_SuvneY/3777">TS</a>]

01:02:59   could have happened before the iPad prom [<a href="https://overcast.fm/+Ie_SuvneY/3779">TS</a>]

01:03:00   pencil and that they're a loving it [<a href="https://overcast.fm/+Ie_SuvneY/3780">TS</a>]

01:03:03   they're way more efficient and be there [<a href="https://overcast.fm/+Ie_SuvneY/3783">TS</a>]

01:03:05   saving like eight thousand sheets of [<a href="https://overcast.fm/+Ie_SuvneY/3785">TS</a>]

01:03:07   paper a day right right like an unlit I [<a href="https://overcast.fm/+Ie_SuvneY/3787">TS</a>]

01:03:11   don't know what exactly said but it was [<a href="https://overcast.fm/+Ie_SuvneY/3791">TS</a>]

01:03:13   you can imagine how many you know a [<a href="https://overcast.fm/+Ie_SuvneY/3793">TS</a>]

01:03:15   company full of type designers who do [<a href="https://overcast.fm/+Ie_SuvneY/3795">TS</a>]

01:03:17   lots of critiques and and lots of [<a href="https://overcast.fm/+Ie_SuvneY/3797">TS</a>]

01:03:19   iterations over and over and over again [<a href="https://overcast.fm/+Ie_SuvneY/3799">TS</a>]

01:03:20   and every letter that they're saving an [<a href="https://overcast.fm/+Ie_SuvneY/3800">TS</a>]

01:03:22   awful lot of yepper and they've got now [<a href="https://overcast.fm/+Ie_SuvneY/3802">TS</a>]

01:03:24   they've got a paper trail of the [<a href="https://overcast.fm/+Ie_SuvneY/3804">TS</a>]

01:03:26   evolution of a typeface that is [<a href="https://overcast.fm/+Ie_SuvneY/3806">TS</a>]

01:03:28   electronically you know searchable and [<a href="https://overcast.fm/+Ie_SuvneY/3808">TS</a>]

01:03:30   doesn't need to be archived in filing [<a href="https://overcast.fm/+Ie_SuvneY/3810">TS</a>]

01:03:32   cabinet or something like that anyway I [<a href="https://overcast.fm/+Ie_SuvneY/3812">TS</a>]

01:03:33   thought that was interesting yeah i mean [<a href="https://overcast.fm/+Ie_SuvneY/3813">TS</a>]

01:03:36   like as a long time you know scouting i [<a href="https://overcast.fm/+Ie_SuvneY/3816">TS</a>]

01:03:39   came come from a family of artists and I [<a href="https://overcast.fm/+Ie_SuvneY/3819">TS</a>]

01:03:41   never fully went down that path there [<a href="https://overcast.fm/+Ie_SuvneY/3821">TS</a>]

01:03:43   was like a brief period where I thought [<a href="https://overcast.fm/+Ie_SuvneY/3823">TS</a>]

01:03:44   I was gonna be a fine artist and I went [<a href="https://overcast.fm/+Ie_SuvneY/3824">TS</a>]

01:03:46   into I went more into the photographic [<a href="https://overcast.fm/+Ie_SuvneY/3826">TS</a>]

01:03:48   side of things but I did take all of the [<a href="https://overcast.fm/+Ie_SuvneY/3828">TS</a>]

01:03:51   required you know drawing classes life [<a href="https://overcast.fm/+Ie_SuvneY/3831">TS</a>]

01:03:55   drawing etc sewing and I could I could [<a href="https://overcast.fm/+Ie_SuvneY/3835">TS</a>]

01:03:57   still sketch you a reclining nude if you [<a href="https://overcast.fm/+Ie_SuvneY/3837">TS</a>]

01:03:59   want one but the that process of like [<a href="https://overcast.fm/+Ie_SuvneY/3839">TS</a>]

01:04:03   pencil to paper the way everybody holds [<a href="https://overcast.fm/+Ie_SuvneY/3843">TS</a>]

01:04:06   a pencil every artist holds one slightly [<a href="https://overcast.fm/+Ie_SuvneY/3846">TS</a>]

01:04:08   differently different angle different [<a href="https://overcast.fm/+Ie_SuvneY/3848">TS</a>]

01:04:09   inflection and it feels organic and [<a href="https://overcast.fm/+Ie_SuvneY/3849">TS</a>]

01:04:12   natural to them and a typical stylist [<a href="https://overcast.fm/+Ie_SuvneY/3852">TS</a>]

01:04:14   requires that you have a fairly precise [<a href="https://overcast.fm/+Ie_SuvneY/3854">TS</a>]

01:04:16   specific angle on it to make it react to [<a href="https://overcast.fm/+Ie_SuvneY/3856">TS</a>]

01:04:20   the surface in a certain way and the [<a href="https://overcast.fm/+Ie_SuvneY/3860">TS</a>]

01:04:22   pencil doesn't I mean you within a [<a href="https://overcast.fm/+Ie_SuvneY/3862">TS</a>]

01:04:24   certain bounds you can't go as extreme [<a href="https://overcast.fm/+Ie_SuvneY/3864">TS</a>]

01:04:26   as you can [<a href="https://overcast.fm/+Ie_SuvneY/3866">TS</a>]

01:04:27   with a pencil but you can go a lot more [<a href="https://overcast.fm/+Ie_SuvneY/3867">TS</a>]

01:04:29   extreme because of the way that they [<a href="https://overcast.fm/+Ie_SuvneY/3869">TS</a>]

01:04:31   built it and a way of course that they [<a href="https://overcast.fm/+Ie_SuvneY/3871">TS</a>]

01:04:32   built the screen to match it whereas [<a href="https://overcast.fm/+Ie_SuvneY/3872">TS</a>]

01:04:35   most people are working with a fairly [<a href="https://overcast.fm/+Ie_SuvneY/3875">TS</a>]

01:04:36   standard touch screen and then mating [<a href="https://overcast.fm/+Ie_SuvneY/3876">TS</a>]

01:04:39   whatever you know Swizzle they can get [<a href="https://overcast.fm/+Ie_SuvneY/3879">TS</a>]

01:04:41   in a stylist to it to try and make it [<a href="https://overcast.fm/+Ie_SuvneY/3881">TS</a>]

01:04:43   feel more organic you know you've seen [<a href="https://overcast.fm/+Ie_SuvneY/3883">TS</a>]

01:04:45   the ones with the little disks at the [<a href="https://overcast.fm/+Ie_SuvneY/3885">TS</a>]

01:04:46   tip so that you could see what's under [<a href="https://overcast.fm/+Ie_SuvneY/3886">TS</a>]

01:04:48   the stylist and all that but it's really [<a href="https://overcast.fm/+Ie_SuvneY/3888">TS</a>]

01:04:50   the hold of the pencil that is the most [<a href="https://overcast.fm/+Ie_SuvneY/3890">TS</a>]

01:04:52   important thing and I find it amazing [<a href="https://overcast.fm/+Ie_SuvneY/3892">TS</a>]

01:04:54   that you can you know do a four finger [<a href="https://overcast.fm/+Ie_SuvneY/3894">TS</a>]

01:04:56   hold on a pencil and shade and then you [<a href="https://overcast.fm/+Ie_SuvneY/3896">TS</a>]

01:04:59   can flip it and do a standard stylist [<a href="https://overcast.fm/+Ie_SuvneY/3899">TS</a>]

01:05:02   type hold and so on and so forth and I [<a href="https://overcast.fm/+Ie_SuvneY/3902">TS</a>]

01:05:04   think that that organic way that those [<a href="https://overcast.fm/+Ie_SuvneY/3904">TS</a>]

01:05:06   work coupled with the very incredibly [<a href="https://overcast.fm/+Ie_SuvneY/3906">TS</a>]

01:05:10   low latency on the screen are just [<a href="https://overcast.fm/+Ie_SuvneY/3910">TS</a>]

01:05:13   selling people on it the moment that [<a href="https://overcast.fm/+Ie_SuvneY/3913">TS</a>]

01:05:15   they try it or work can figure out a way [<a href="https://overcast.fm/+Ie_SuvneY/3915">TS</a>]

01:05:17   to work it into their workflow and I [<a href="https://overcast.fm/+Ie_SuvneY/3917">TS</a>]

01:05:20   think that if they if Apple can leverage [<a href="https://overcast.fm/+Ie_SuvneY/3920">TS</a>]

01:05:21   that and use that as a way to say you [<a href="https://overcast.fm/+Ie_SuvneY/3921">TS</a>]

01:05:23   don't need touch because you've already [<a href="https://overcast.fm/+Ie_SuvneY/3923">TS</a>]

01:05:24   got all the touch you need here I think [<a href="https://overcast.fm/+Ie_SuvneY/3924">TS</a>]

01:05:27   that you know it could work it could [<a href="https://overcast.fm/+Ie_SuvneY/3927">TS</a>]

01:05:29   work for that pro all right I've looked [<a href="https://overcast.fm/+Ie_SuvneY/3929">TS</a>]

01:05:31   it up I've got it in the show notes but [<a href="https://overcast.fm/+Ie_SuvneY/3931">TS</a>]

01:05:33   I've got the whole thread on Twitter of [<a href="https://overcast.fm/+Ie_SuvneY/3933">TS</a>]

01:05:35   this typeface critique and the app that [<a href="https://overcast.fm/+Ie_SuvneY/3935">TS</a>]

01:05:37   I've learned is don't have foreign [<a href="https://overcast.fm/+Ie_SuvneY/3937">TS</a>]

01:05:39   company Heffel Durant is company are [<a href="https://overcast.fm/+Ie_SuvneY/3939">TS</a>]

01:05:41   using specifically is notability [<a href="https://overcast.fm/+Ie_SuvneY/3941">TS</a>]

01:05:43   notability or is it notability pro no [<a href="https://overcast.fm/+Ie_SuvneY/3943">TS</a>]

01:05:46   notability app which he describes as the [<a href="https://overcast.fm/+Ie_SuvneY/3946">TS</a>]

01:05:48   only app that he's ever felt feels like [<a href="https://overcast.fm/+Ie_SuvneY/3948">TS</a>]

01:05:51   a real pen uh damn so anyway it's a [<a href="https://overcast.fm/+Ie_SuvneY/3951">TS</a>]

01:05:55   great app I do have it don't really have [<a href="https://overcast.fm/+Ie_SuvneY/3955">TS</a>]

01:05:57   a need for like he does but boy it's [<a href="https://overcast.fm/+Ie_SuvneY/3957">TS</a>]

01:05:58   great and I agree with what you said I [<a href="https://overcast.fm/+Ie_SuvneY/3958">TS</a>]

01:06:00   really do it did come up though I came [<a href="https://overcast.fm/+Ie_SuvneY/3960">TS</a>]

01:06:04   up at the meeting as to whether they're [<a href="https://overcast.fm/+Ie_SuvneY/3964">TS</a>]

01:06:05   overworking on touchscreen meant at max [<a href="https://overcast.fm/+Ie_SuvneY/3965">TS</a>]

01:06:08   I feel like it's a it's the question [<a href="https://overcast.fm/+Ie_SuvneY/3968">TS</a>]

01:06:10   that will never go away until one day [<a href="https://overcast.fm/+Ie_SuvneY/3970">TS</a>]

01:06:14   they find out a way to do it nobody says [<a href="https://overcast.fm/+Ie_SuvneY/3974">TS</a>]

01:06:16   see and they're like well you know we [<a href="https://overcast.fm/+Ie_SuvneY/3976">TS</a>]

01:06:18   were just waiting or what I I don't [<a href="https://overcast.fm/+Ie_SuvneY/3978">TS</a>]

01:06:19   think they will I really don't I think [<a href="https://overcast.fm/+Ie_SuvneY/3979">TS</a>]

01:06:22   that they could do it and shut people up [<a href="https://overcast.fm/+Ie_SuvneY/3982">TS</a>]

01:06:23   but I feel like it's a bad idea let's [<a href="https://overcast.fm/+Ie_SuvneY/3983">TS</a>]

01:06:27   hold that thought and I'll explain why I [<a href="https://overcast.fm/+Ie_SuvneY/3987">TS</a>]

01:06:29   think it really is a bad idea and I [<a href="https://overcast.fm/+Ie_SuvneY/3989">TS</a>]

01:06:31   don't think I think some people suspect [<a href="https://overcast.fm/+Ie_SuvneY/3991">TS</a>]

01:06:33   that it's oh they know touch is the [<a href="https://overcast.fm/+Ie_SuvneY/3993">TS</a>]

01:06:35   future and they just want people to this [<a href="https://overcast.fm/+Ie_SuvneY/3995">TS</a>]

01:06:38   it's all hinges on this theory that they [<a href="https://overcast.fm/+Ie_SuvneY/3998">TS</a>]

01:06:40   that [<a href="https://overcast.fm/+Ie_SuvneY/4000">TS</a>]

01:06:41   quote unquote want everybody to use a [<a href="https://overcast.fm/+Ie_SuvneY/4001">TS</a>]

01:06:42   macbook pro or iPad pro use an iPad pro [<a href="https://overcast.fm/+Ie_SuvneY/4002">TS</a>]

01:06:45   and so they're starving the mac of [<a href="https://overcast.fm/+Ie_SuvneY/4005">TS</a>]

01:06:48   touchscreens out of spite to encourage [<a href="https://overcast.fm/+Ie_SuvneY/4008">TS</a>]

01:06:52   people to buy ipad pros which i think is [<a href="https://overcast.fm/+Ie_SuvneY/4012">TS</a>]

01:06:54   nonsense um but I think that's the [<a href="https://overcast.fm/+Ie_SuvneY/4014">TS</a>]

01:06:57   working theory of the otherwise it makes [<a href="https://overcast.fm/+Ie_SuvneY/4017">TS</a>]

01:07:00   no sense why the Mac has no touchscreen [<a href="https://overcast.fm/+Ie_SuvneY/4020">TS</a>]

01:07:02   whereas I think that they're great I [<a href="https://overcast.fm/+Ie_SuvneY/4022">TS</a>]

01:07:04   think what Apple is saying about the mag [<a href="https://overcast.fm/+Ie_SuvneY/4024">TS</a>]

01:07:05   and touchscreen is the literal truth [<a href="https://overcast.fm/+Ie_SuvneY/4025">TS</a>]

01:07:07   that it's a bad combination of form [<a href="https://overcast.fm/+Ie_SuvneY/4027">TS</a>]

01:07:10   factor and in the UI design anyway let [<a href="https://overcast.fm/+Ie_SuvneY/4030">TS</a>]

01:07:15   me take a break though and thank our [<a href="https://overcast.fm/+Ie_SuvneY/4035">TS</a>]

01:07:17   next sponsor it is hello h ull oh hello [<a href="https://overcast.fm/+Ie_SuvneY/4037">TS</a>]

01:07:23   pillow have you ever tried a buckwheat [<a href="https://overcast.fm/+Ie_SuvneY/4043">TS</a>]

01:07:25   pillow they are totally different than [<a href="https://overcast.fm/+Ie_SuvneY/4045">TS</a>]

01:07:27   the fluffy soft pillows most of us are [<a href="https://overcast.fm/+Ie_SuvneY/4047">TS</a>]

01:07:30   used to it's similar to a bean bag which [<a href="https://overcast.fm/+Ie_SuvneY/4050">TS</a>]

01:07:32   allows you to adjust its shape and [<a href="https://overcast.fm/+Ie_SuvneY/4052">TS</a>]

01:07:34   thickness I've been using a hollow [<a href="https://overcast.fm/+Ie_SuvneY/4054">TS</a>]

01:07:37   pillow we actually have two of them one [<a href="https://overcast.fm/+Ie_SuvneY/4057">TS</a>]

01:07:38   on each side of the bed I like mine and [<a href="https://overcast.fm/+Ie_SuvneY/4058">TS</a>]

01:07:42   I like it a lot my wife actually comes [<a href="https://overcast.fm/+Ie_SuvneY/4062">TS</a>]

01:07:46   back when we come back from vacation she [<a href="https://overcast.fm/+Ie_SuvneY/4066">TS</a>]

01:07:48   actually complains that she actually [<a href="https://overcast.fm/+Ie_SuvneY/4068">TS</a>]

01:07:51   mrs. that's how much she misses her [<a href="https://overcast.fm/+Ie_SuvneY/4071">TS</a>]

01:07:52   hollow pillow we go away for a week and [<a href="https://overcast.fm/+Ie_SuvneY/4072">TS</a>]

01:07:55   she's like oh my god she's totally no [<a href="https://overcast.fm/+Ie_SuvneY/4075">TS</a>]

01:08:00   longer like sleeping on even on a really [<a href="https://overcast.fm/+Ie_SuvneY/4080">TS</a>]

01:08:03   nice bed without a hollow pillow we've [<a href="https://overcast.fm/+Ie_SuvneY/4083">TS</a>]

01:08:06   had it i just gotta be at least a year [<a href="https://overcast.fm/+Ie_SuvneY/4086">TS</a>]

01:08:08   maybe longer and it's i can't imagine [<a href="https://overcast.fm/+Ie_SuvneY/4088">TS</a>]

01:08:11   what it was like without it we really [<a href="https://overcast.fm/+Ie_SuvneY/4091">TS</a>]

01:08:13   like them here's what it's like it's [<a href="https://overcast.fm/+Ie_SuvneY/4093">TS</a>]

01:08:16   like a bean bag it's very heavy for a [<a href="https://overcast.fm/+Ie_SuvneY/4096">TS</a>]

01:08:18   pillow heavy for a pillow at least it [<a href="https://overcast.fm/+Ie_SuvneY/4098">TS</a>]

01:08:19   supports your head and neck how you want [<a href="https://overcast.fm/+Ie_SuvneY/4099">TS</a>]

01:08:22   it and unlike traditional squishy soft [<a href="https://overcast.fm/+Ie_SuvneY/4102">TS</a>]

01:08:24   pillows which collapse under the weight [<a href="https://overcast.fm/+Ie_SuvneY/4104">TS</a>]

01:08:26   of your head hello pillows hold their [<a href="https://overcast.fm/+Ie_SuvneY/4106">TS</a>]

01:08:29   form it also stays cool and dry compared [<a href="https://overcast.fm/+Ie_SuvneY/4109">TS</a>]

01:08:33   to pillows fed with feathers or foam [<a href="https://overcast.fm/+Ie_SuvneY/4113">TS</a>]

01:08:35   because there's air between these little [<a href="https://overcast.fm/+Ie_SuvneY/4115">TS</a>]

01:08:38   buck wheat husks that are that it's sort [<a href="https://overcast.fm/+Ie_SuvneY/4118">TS</a>]

01:08:42   of our the quote-unquote beans in the [<a href="https://overcast.fm/+Ie_SuvneY/4122">TS</a>]

01:08:44   bean bag no matter what happens there [<a href="https://overcast.fm/+Ie_SuvneY/4124">TS</a>]

01:08:46   remains air in there and it keeps stuff [<a href="https://overcast.fm/+Ie_SuvneY/4126">TS</a>]

01:08:48   flowing and so it doesn't get hot [<a href="https://overcast.fm/+Ie_SuvneY/4128">TS</a>]

01:08:51   it's really great ours have been like I [<a href="https://overcast.fm/+Ie_SuvneY/4131">TS</a>]

01:08:53   said we've had them for at least a year [<a href="https://overcast.fm/+Ie_SuvneY/4133">TS</a>]

01:08:55   they last great it doesn't seem like [<a href="https://overcast.fm/+Ie_SuvneY/4135">TS</a>]

01:08:56   it's any different than it was when it [<a href="https://overcast.fm/+Ie_SuvneY/4136">TS</a>]

01:08:57   was brand new it's really great do you [<a href="https://overcast.fm/+Ie_SuvneY/4137">TS</a>]

01:09:01   use two pillows or fold your pillow in [<a href="https://overcast.fm/+Ie_SuvneY/4141">TS</a>]

01:09:03   an attempt for proper support well [<a href="https://overcast.fm/+Ie_SuvneY/4143">TS</a>]

01:09:05   that's a sign that your pillow isn't [<a href="https://overcast.fm/+Ie_SuvneY/4145">TS</a>]

01:09:06   firm or thick enough hello pillows [<a href="https://overcast.fm/+Ie_SuvneY/4146">TS</a>]

01:09:08   support allows you to keep your head up [<a href="https://overcast.fm/+Ie_SuvneY/4148">TS</a>]

01:09:10   with just one pillow it's very true it's [<a href="https://overcast.fm/+Ie_SuvneY/4150">TS</a>]

01:09:14   very different than a regular pillow [<a href="https://overcast.fm/+Ie_SuvneY/4154">TS</a>]

01:09:15   you're going to open a box you got to [<a href="https://overcast.fm/+Ie_SuvneY/4155">TS</a>]

01:09:17   say it really is like a beanbag and [<a href="https://overcast.fm/+Ie_SuvneY/4157">TS</a>]

01:09:18   you're going to think there is no way [<a href="https://overcast.fm/+Ie_SuvneY/4158">TS</a>]

01:09:19   that this thing is actually going to be [<a href="https://overcast.fm/+Ie_SuvneY/4159">TS</a>]

01:09:22   a good pillow because it is so unlike [<a href="https://overcast.fm/+Ie_SuvneY/4162">TS</a>]

01:09:24   traditional fluffy pillow here's the [<a href="https://overcast.fm/+Ie_SuvneY/4164">TS</a>]

01:09:27   deal though they're so confident on it [<a href="https://overcast.fm/+Ie_SuvneY/4167">TS</a>]

01:09:29   they're going to give you a 60 night [<a href="https://overcast.fm/+Ie_SuvneY/4169">TS</a>]

01:09:31   guarantee so go ahead and try it that's [<a href="https://overcast.fm/+Ie_SuvneY/4171">TS</a>]

01:09:33   it hello hu LLO pillow calm / talk show [<a href="https://overcast.fm/+Ie_SuvneY/4173">TS</a>]

01:09:38   just hello hello pillow calm / talk show [<a href="https://overcast.fm/+Ie_SuvneY/4178">TS</a>]

01:09:41   and you'll get 60 nights and you can [<a href="https://overcast.fm/+Ie_SuvneY/4181">TS</a>]

01:09:44   just send it back if you don't like it [<a href="https://overcast.fm/+Ie_SuvneY/4184">TS</a>]

01:09:45   but you probably won't because you're [<a href="https://overcast.fm/+Ie_SuvneY/4185">TS</a>]

01:09:46   probably gonna like it here's what you [<a href="https://overcast.fm/+Ie_SuvneY/4186">TS</a>]

01:09:50   get with that deal you get a discount of [<a href="https://overcast.fm/+Ie_SuvneY/4190">TS</a>]

01:09:52   up to twenty dollars per pillow [<a href="https://overcast.fm/+Ie_SuvneY/4192">TS</a>]

01:09:53   depending on the size you'll find out [<a href="https://overcast.fm/+Ie_SuvneY/4193">TS</a>]

01:09:55   when you go to pick out your size and [<a href="https://overcast.fm/+Ie_SuvneY/4195">TS</a>]

01:09:57   you get fast free shipping on every [<a href="https://overcast.fm/+Ie_SuvneY/4197">TS</a>]

01:10:00   order and they even add contribute one [<a href="https://overcast.fm/+Ie_SuvneY/4200">TS</a>]

01:10:03   percent of all their profits to the [<a href="https://overcast.fm/+Ie_SuvneY/4203">TS</a>]

01:10:05   Nature Conservancy so there you go next [<a href="https://overcast.fm/+Ie_SuvneY/4205">TS</a>]

01:10:08   time you need a pillow check out hello [<a href="https://overcast.fm/+Ie_SuvneY/4208">TS</a>]

01:10:09   pillow calm / talk show my thanks to [<a href="https://overcast.fm/+Ie_SuvneY/4209">TS</a>]

01:10:12   them for sponsoring the show great [<a href="https://overcast.fm/+Ie_SuvneY/4212">TS</a>]

01:10:14   product what are we talking about I [<a href="https://overcast.fm/+Ie_SuvneY/4214">TS</a>]

01:10:17   always forget no touchscreen Madame's to [<a href="https://overcast.fm/+Ie_SuvneY/4217">TS</a>]

01:10:23   scream at I get into I get into that's [<a href="https://overcast.fm/+Ie_SuvneY/4223">TS</a>]

01:10:25   no I I get hypnotized by my own sponsor [<a href="https://overcast.fm/+Ie_SuvneY/4225">TS</a>]

01:10:27   like wheat pillows yeah so think about [<a href="https://overcast.fm/+Ie_SuvneY/4227">TS</a>]

01:10:33   like the one that and I'm not saying [<a href="https://overcast.fm/+Ie_SuvneY/4233">TS</a>]

01:10:36   it's a bad design but I feel like the [<a href="https://overcast.fm/+Ie_SuvneY/4236">TS</a>]

01:10:38   trade-offs are too much so people are [<a href="https://overcast.fm/+Ie_SuvneY/4238">TS</a>]

01:10:40   you know talking about the the windows [<a href="https://overcast.fm/+Ie_SuvneY/4240">TS</a>]

01:10:44   surface file tablets where the you can [<a href="https://overcast.fm/+Ie_SuvneY/4244">TS</a>]

01:10:49   dock it to a keyboard part and then you [<a href="https://overcast.fm/+Ie_SuvneY/4249">TS</a>]

01:10:51   can undock it somehow and then the [<a href="https://overcast.fm/+Ie_SuvneY/4251">TS</a>]

01:10:54   screen is a standalone tablet with a [<a href="https://overcast.fm/+Ie_SuvneY/4254">TS</a>]

01:10:58   separate processor and its own little [<a href="https://overcast.fm/+Ie_SuvneY/4258">TS</a>]

01:11:00   battery [<a href="https://overcast.fm/+Ie_SuvneY/4260">TS</a>]

01:11:03   it is to me it's a worse tablet than an [<a href="https://overcast.fm/+Ie_SuvneY/4263">TS</a>]

01:11:06   iPad because it's it's it can't have [<a href="https://overcast.fm/+Ie_SuvneY/4266">TS</a>]

01:11:10   it's not doesn't have a full-strength [<a href="https://overcast.fm/+Ie_SuvneY/4270">TS</a>]

01:11:12   processor the full strength processor is [<a href="https://overcast.fm/+Ie_SuvneY/4272">TS</a>]

01:11:13   in the base but it's so it's worse as a [<a href="https://overcast.fm/+Ie_SuvneY/4273">TS</a>]

01:11:18   tablet but it's also worse as a laptop [<a href="https://overcast.fm/+Ie_SuvneY/4278">TS</a>]

01:11:21   because then the screen of the laptop [<a href="https://overcast.fm/+Ie_SuvneY/4281">TS</a>]

01:11:24   when it's in laptop mode is thicker [<a href="https://overcast.fm/+Ie_SuvneY/4284">TS</a>]

01:11:26   especially compared to the new macbooks [<a href="https://overcast.fm/+Ie_SuvneY/4286">TS</a>]

01:11:28   and macbook pros like one of the best [<a href="https://overcast.fm/+Ie_SuvneY/4288">TS</a>]

01:11:31   little things and it's like I can write [<a href="https://overcast.fm/+Ie_SuvneY/4291">TS</a>]

01:11:34   about it but I don't feel like it's ever [<a href="https://overcast.fm/+Ie_SuvneY/4294">TS</a>]

01:11:35   convincing to someone until they [<a href="https://overcast.fm/+Ie_SuvneY/4295">TS</a>]

01:11:37   actually try it for awhile is how much [<a href="https://overcast.fm/+Ie_SuvneY/4297">TS</a>]

01:11:40   nicer the screen opens on a Mac on the [<a href="https://overcast.fm/+Ie_SuvneY/4300">TS</a>]

01:11:43   latest macbook pros like I'm still using [<a href="https://overcast.fm/+Ie_SuvneY/4303">TS</a>]

01:11:45   as my daily driver I still have a [<a href="https://overcast.fm/+Ie_SuvneY/4305">TS</a>]

01:11:47   two-and-a-half-year-old 13-inch macbook [<a href="https://overcast.fm/+Ie_SuvneY/4307">TS</a>]

01:11:50   pro from the previous design and it [<a href="https://overcast.fm/+Ie_SuvneY/4310">TS</a>]

01:11:53   still suits my needs because on a day to [<a href="https://overcast.fm/+Ie_SuvneY/4313">TS</a>]

01:11:55   day basis the imac is my main computer [<a href="https://overcast.fm/+Ie_SuvneY/4315">TS</a>]

01:11:57   and it's this is an imax the do what I [<a href="https://overcast.fm/+Ie_SuvneY/4317">TS</a>]

01:11:59   tend to do with my max is when I do buy [<a href="https://overcast.fm/+Ie_SuvneY/4319">TS</a>]

01:12:01   a new one I just max it out I get the [<a href="https://overcast.fm/+Ie_SuvneY/4321">TS</a>]

01:12:03   fastest and I get the most ram and I get [<a href="https://overcast.fm/+Ie_SuvneY/4323">TS</a>]

01:12:05   the biggest SSD and then use it for [<a href="https://overcast.fm/+Ie_SuvneY/4325">TS</a>]

01:12:08   years until I feel like I really need a [<a href="https://overcast.fm/+Ie_SuvneY/4328">TS</a>]

01:12:10   new computer and then max one ad again [<a href="https://overcast.fm/+Ie_SuvneY/4330">TS</a>]

01:12:12   rather than upgrade like every year or [<a href="https://overcast.fm/+Ie_SuvneY/4332">TS</a>]

01:12:15   so to a mid-range computer or something [<a href="https://overcast.fm/+Ie_SuvneY/4335">TS</a>]

01:12:16   like that I think of everything else on [<a href="https://overcast.fm/+Ie_SuvneY/4336">TS</a>]

01:12:20   the new after getting those review units [<a href="https://overcast.fm/+Ie_SuvneY/4340">TS</a>]

01:12:23   of the new macbook pros the thing that I [<a href="https://overcast.fm/+Ie_SuvneY/4343">TS</a>]

01:12:25   miss the most isn't the touch bar and it [<a href="https://overcast.fm/+Ie_SuvneY/4345">TS</a>]

01:12:28   isn't touch ID although touch ID is [<a href="https://overcast.fm/+Ie_SuvneY/4348">TS</a>]

01:12:30   closed it's the the way that it opens [<a href="https://overcast.fm/+Ie_SuvneY/4350">TS</a>]

01:12:34   and closes that's it's so light the [<a href="https://overcast.fm/+Ie_SuvneY/4354">TS</a>]

01:12:37   screen is so light and thin and the [<a href="https://overcast.fm/+Ie_SuvneY/4357">TS</a>]

01:12:39   hinge is so much better that it's just [<a href="https://overcast.fm/+Ie_SuvneY/4359">TS</a>]

01:12:42   effortless it always goes it just lifts [<a href="https://overcast.fm/+Ie_SuvneY/4362">TS</a>]

01:12:45   the base never comes up when you lift it [<a href="https://overcast.fm/+Ie_SuvneY/4365">TS</a>]

01:12:47   the base never right shift Swami face [<a href="https://overcast.fm/+Ie_SuvneY/4367">TS</a>]

01:12:49   thing the fobby base syndrome was like [<a href="https://overcast.fm/+Ie_SuvneY/4369">TS</a>]

01:12:51   it was always a huge issue for me on [<a href="https://overcast.fm/+Ie_SuvneY/4371">TS</a>]

01:12:53   what aires yes and macbooks i just got [<a href="https://overcast.fm/+Ie_SuvneY/4373">TS</a>]

01:12:57   used to I used an 11-inch macbook air [<a href="https://overcast.fm/+Ie_SuvneY/4377">TS</a>]

01:12:59   for years and liked it in so many ways [<a href="https://overcast.fm/+Ie_SuvneY/4379">TS</a>]

01:13:01   and I just had it out recently to do a [<a href="https://overcast.fm/+Ie_SuvneY/4381">TS</a>]

01:13:05   battery test on it and I still love the [<a href="https://overcast.fm/+Ie_SuvneY/4385">TS</a>]

01:13:08   form factor when it's closed but opening [<a href="https://overcast.fm/+Ie_SuvneY/4388">TS</a>]

01:13:10   and closing it is sort of a two hand [<a href="https://overcast.fm/+Ie_SuvneY/4390">TS</a>]

01:13:12   operation or a pinch finger operation [<a href="https://overcast.fm/+Ie_SuvneY/4392">TS</a>]

01:13:15   because it [<a href="https://overcast.fm/+Ie_SuvneY/4395">TS</a>]

01:13:16   just like you said a floppy base the new [<a href="https://overcast.fm/+Ie_SuvneY/4396">TS</a>]

01:13:18   MacBook Pros have the best feel of a [<a href="https://overcast.fm/+Ie_SuvneY/4398">TS</a>]

01:13:21   laptop opening and closing of any device [<a href="https://overcast.fm/+Ie_SuvneY/4401">TS</a>]

01:13:23   I've ever seen in my life but the the [<a href="https://overcast.fm/+Ie_SuvneY/4403">TS</a>]

01:13:26   part of that though is that the screen [<a href="https://overcast.fm/+Ie_SuvneY/4406">TS</a>]

01:13:29   part the part that you move up and down [<a href="https://overcast.fm/+Ie_SuvneY/4409">TS</a>]

01:13:31   if you could magically detach that it's [<a href="https://overcast.fm/+Ie_SuvneY/4411">TS</a>]

01:13:35   way too thin to be a tablet it wouldn't [<a href="https://overcast.fm/+Ie_SuvneY/4415">TS</a>]

01:13:37   have any room for a battery it's way too [<a href="https://overcast.fm/+Ie_SuvneY/4417">TS</a>]

01:13:38   thin and light there's no way that that [<a href="https://overcast.fm/+Ie_SuvneY/4418">TS</a>]

01:13:40   could be a tablet and if you wanted to [<a href="https://overcast.fm/+Ie_SuvneY/4420">TS</a>]

01:13:42   turn it into a tablet you'd end up with [<a href="https://overcast.fm/+Ie_SuvneY/4422">TS</a>]

01:13:44   a device with a totally different [<a href="https://overcast.fm/+Ie_SuvneY/4424">TS</a>]

01:13:46   balance of weight and and etc it's [<a href="https://overcast.fm/+Ie_SuvneY/4426">TS</a>]

01:13:49   almost inverted really because the [<a href="https://overcast.fm/+Ie_SuvneY/4429">TS</a>]

01:13:50   keyboard would be on the bottom that's [<a href="https://overcast.fm/+Ie_SuvneY/4430">TS</a>]

01:13:51   it well and that's it and that has [<a href="https://overcast.fm/+Ie_SuvneY/4431">TS</a>]

01:13:53   struck me with the iPad pro with a smart [<a href="https://overcast.fm/+Ie_SuvneY/4433">TS</a>]

01:13:56   keep keyboard like I get it if you to me [<a href="https://overcast.fm/+Ie_SuvneY/4436">TS</a>]

01:13:59   that that configuration of using an iPad [<a href="https://overcast.fm/+Ie_SuvneY/4439">TS</a>]

01:14:01   with a smart keyboard or even a third [<a href="https://overcast.fm/+Ie_SuvneY/4441">TS</a>]

01:14:04   party like a logitech keyboard with a [<a href="https://overcast.fm/+Ie_SuvneY/4444">TS</a>]

01:14:06   you know click click keys it's so [<a href="https://overcast.fm/+Ie_SuvneY/4446">TS</a>]

01:14:09   top-heavy I can see it if if your goal [<a href="https://overcast.fm/+Ie_SuvneY/4449">TS</a>]

01:14:13   is I love my iPad so much that I want to [<a href="https://overcast.fm/+Ie_SuvneY/4453">TS</a>]

01:14:15   use it for more stuff and I want to use [<a href="https://overcast.fm/+Ie_SuvneY/4455">TS</a>]

01:14:18   it for writing and so for you know [<a href="https://overcast.fm/+Ie_SuvneY/4458">TS</a>]

01:14:19   writing I want to have a real hardware [<a href="https://overcast.fm/+Ie_SuvneY/4459">TS</a>]

01:14:21   keyboard there you know therefore being [<a href="https://overcast.fm/+Ie_SuvneY/4461">TS</a>]

01:14:24   able to do it and do it with a smart [<a href="https://overcast.fm/+Ie_SuvneY/4464">TS</a>]

01:14:26   connector for the ease of you know [<a href="https://overcast.fm/+Ie_SuvneY/4466">TS</a>]

01:14:28   hooking it up and unhooking it up that's [<a href="https://overcast.fm/+Ie_SuvneY/4468">TS</a>]

01:14:30   great but it's so inferior just as a [<a href="https://overcast.fm/+Ie_SuvneY/4470">TS</a>]

01:14:33   laptop compared to a real macbook pro [<a href="https://overcast.fm/+Ie_SuvneY/4473">TS</a>]

01:14:36   like putting the software aside and your [<a href="https://overcast.fm/+Ie_SuvneY/4476">TS</a>]

01:14:39   preference for iOS over mac OS or vice [<a href="https://overcast.fm/+Ie_SuvneY/4479">TS</a>]

01:14:41   versa just the art the action of opening [<a href="https://overcast.fm/+Ie_SuvneY/4481">TS</a>]

01:14:44   and closing it and putting it away you [<a href="https://overcast.fm/+Ie_SuvneY/4484">TS</a>]

01:14:46   can't beat the macbook pro with with a [<a href="https://overcast.fm/+Ie_SuvneY/4486">TS</a>]

01:14:49   tablet that docks to a keyboard right [<a href="https://overcast.fm/+Ie_SuvneY/4489">TS</a>]

01:14:52   it's like you could you could have your [<a href="https://overcast.fm/+Ie_SuvneY/4492">TS</a>]

01:14:54   macbook pro open close it realize you [<a href="https://overcast.fm/+Ie_SuvneY/4494">TS</a>]

01:14:58   forgot to do one last thing reopen it [<a href="https://overcast.fm/+Ie_SuvneY/4498">TS</a>]

01:15:01   and especially if you're using the Apple [<a href="https://overcast.fm/+Ie_SuvneY/4501">TS</a>]

01:15:04   watch to unlock it or use touch ID be [<a href="https://overcast.fm/+Ie_SuvneY/4504">TS</a>]

01:15:07   logged back in before somebody else [<a href="https://overcast.fm/+Ie_SuvneY/4507">TS</a>]

01:15:10   could close up an iPad pro and get the [<a href="https://overcast.fm/+Ie_SuvneY/4510">TS</a>]

01:15:12   smart keyboard fold it up it's you know [<a href="https://overcast.fm/+Ie_SuvneY/4512">TS</a>]

01:15:15   again I'm not saying that that means [<a href="https://overcast.fm/+Ie_SuvneY/4515">TS</a>]

01:15:17   iPad pro with smart keyboard or a [<a href="https://overcast.fm/+Ie_SuvneY/4517">TS</a>]

01:15:19   Logitech keyboard is a bad design but it [<a href="https://overcast.fm/+Ie_SuvneY/4519">TS</a>]

01:15:22   certainly is a huge trade off in terms [<a href="https://overcast.fm/+Ie_SuvneY/4522">TS</a>]

01:15:24   of just just the art of opening and [<a href="https://overcast.fm/+Ie_SuvneY/4524">TS</a>]

01:15:27   closing the laptop [<a href="https://overcast.fm/+Ie_SuvneY/4527">TS</a>]

01:15:29   and so I just don't see I'm curious to [<a href="https://overcast.fm/+Ie_SuvneY/4529">TS</a>]

01:15:32   see so like me I've had a couple of the [<a href="https://overcast.fm/+Ie_SuvneY/4532">TS</a>]

01:15:36   surfaces have had the surface pro 3 and [<a href="https://overcast.fm/+Ie_SuvneY/4536">TS</a>]

01:15:37   surface pro 4 and I found them to be you [<a href="https://overcast.fm/+Ie_SuvneY/4537">TS</a>]

01:15:40   know interesting devices that just [<a href="https://overcast.fm/+Ie_SuvneY/4540">TS</a>]

01:15:42   really got schizophrenic in the software [<a href="https://overcast.fm/+Ie_SuvneY/4542">TS</a>]

01:15:44   so like the hardware I wasn't you know [<a href="https://overcast.fm/+Ie_SuvneY/4544">TS</a>]

01:15:46   the surface pro 3 was okay the four was [<a href="https://overcast.fm/+Ie_SuvneY/4546">TS</a>]

01:15:48   better hardware wise not too bad the [<a href="https://overcast.fm/+Ie_SuvneY/4548">TS</a>]

01:15:52   software was just super schizophrenic [<a href="https://overcast.fm/+Ie_SuvneY/4552">TS</a>]

01:15:54   because it was trying to be two things [<a href="https://overcast.fm/+Ie_SuvneY/4554">TS</a>]

01:15:55   at once you know trying to be touch and [<a href="https://overcast.fm/+Ie_SuvneY/4555">TS</a>]

01:15:57   mouse and all of that and mashed into [<a href="https://overcast.fm/+Ie_SuvneY/4557">TS</a>]

01:15:59   one which is Apple's constant refrain [<a href="https://overcast.fm/+Ie_SuvneY/4559">TS</a>]

01:16:01   that they don't want to run into that [<a href="https://overcast.fm/+Ie_SuvneY/4561">TS</a>]

01:16:03   problem and I agree having used you know [<a href="https://overcast.fm/+Ie_SuvneY/4563">TS</a>]

01:16:06   Windows 10 on a surface pro 4 it just it [<a href="https://overcast.fm/+Ie_SuvneY/4566">TS</a>]

01:16:09   still felt really schizophrenic to me [<a href="https://overcast.fm/+Ie_SuvneY/4569">TS</a>]

01:16:11   and I I don't think that it's unusable [<a href="https://overcast.fm/+Ie_SuvneY/4571">TS</a>]

01:16:14   right so I think there are plenty of [<a href="https://overcast.fm/+Ie_SuvneY/4574">TS</a>]

01:16:16   people out there that can get used to it [<a href="https://overcast.fm/+Ie_SuvneY/4576">TS</a>]

01:16:17   I am very curious though people are [<a href="https://overcast.fm/+Ie_SuvneY/4577">TS</a>]

01:16:20   saying hey you know surfaces are selling [<a href="https://overcast.fm/+Ie_SuvneY/4580">TS</a>]

01:16:22   more devices obviously their quarterly [<a href="https://overcast.fm/+Ie_SuvneY/4582">TS</a>]

01:16:24   reproach reports show that they have [<a href="https://overcast.fm/+Ie_SuvneY/4584">TS</a>]

01:16:26   something there right there's something [<a href="https://overcast.fm/+Ie_SuvneY/4586">TS</a>]

01:16:27   there that people like and maybe that is [<a href="https://overcast.fm/+Ie_SuvneY/4587">TS</a>]

01:16:30   the pitch of having the all-in-one so [<a href="https://overcast.fm/+Ie_SuvneY/4590">TS</a>]

01:16:32   they don't have to buy a tablet in a [<a href="https://overcast.fm/+Ie_SuvneY/4592">TS</a>]

01:16:33   computer you know that marketing is [<a href="https://overcast.fm/+Ie_SuvneY/4593">TS</a>]

01:16:35   working and then people get the devices [<a href="https://overcast.fm/+Ie_SuvneY/4595">TS</a>]

01:16:37   and they like them enough to keep them [<a href="https://overcast.fm/+Ie_SuvneY/4597">TS</a>]

01:16:38   and so that's working but I'm very [<a href="https://overcast.fm/+Ie_SuvneY/4598">TS</a>]

01:16:41   curious to see what will happen one [<a href="https://overcast.fm/+Ie_SuvneY/4601">TS</a>]

01:16:42   generation out when people go I mean how [<a href="https://overcast.fm/+Ie_SuvneY/4602">TS</a>]

01:16:45   exhausting was using that you know how [<a href="https://overcast.fm/+Ie_SuvneY/4605">TS</a>]

01:16:48   exhausting was this constant caught [<a href="https://overcast.fm/+Ie_SuvneY/4608">TS</a>]

01:16:50   being caught in between two worlds and [<a href="https://overcast.fm/+Ie_SuvneY/4610">TS</a>]

01:16:52   so I think Microsoft has an opportunity [<a href="https://overcast.fm/+Ie_SuvneY/4612">TS</a>]

01:16:53   right now this sort of gap of time where [<a href="https://overcast.fm/+Ie_SuvneY/4613">TS</a>]

01:16:56   they've got a little traction and it's [<a href="https://overcast.fm/+Ie_SuvneY/4616">TS</a>]

01:16:58   going well and so the positive word of [<a href="https://overcast.fm/+Ie_SuvneY/4618">TS</a>]

01:16:59   mouth is causing more more people to try [<a href="https://overcast.fm/+Ie_SuvneY/4619">TS</a>]

01:17:01   that that paradigm out where they have a [<a href="https://overcast.fm/+Ie_SuvneY/4621">TS</a>]

01:17:03   chance to figure it out and maybe they [<a href="https://overcast.fm/+Ie_SuvneY/4623">TS</a>]

01:17:05   can write maybe they can suss something [<a href="https://overcast.fm/+Ie_SuvneY/4625">TS</a>]

01:17:06   out and they figure it out and it's like [<a href="https://overcast.fm/+Ie_SuvneY/4626">TS</a>]

01:17:08   wow this is this really hits the mark [<a href="https://overcast.fm/+Ie_SuvneY/4628">TS</a>]

01:17:10   and the surface book obviously is a nod [<a href="https://overcast.fm/+Ie_SuvneY/4630">TS</a>]

01:17:12   to that trying to they're trying to [<a href="https://overcast.fm/+Ie_SuvneY/4632">TS</a>]

01:17:14   Swiss trying to find their their niche [<a href="https://overcast.fm/+Ie_SuvneY/4634">TS</a>]

01:17:16   to like put that clawing and that's [<a href="https://overcast.fm/+Ie_SuvneY/4636">TS</a>]

01:17:19   great but i think that apple looks at [<a href="https://overcast.fm/+Ie_SuvneY/4639">TS</a>]

01:17:21   that and goes why would we do that when [<a href="https://overcast.fm/+Ie_SuvneY/4641">TS</a>]

01:17:23   we have these two more pure devices that [<a href="https://overcast.fm/+Ie_SuvneY/4643">TS</a>]

01:17:26   we feel service just different needs [<a href="https://overcast.fm/+Ie_SuvneY/4646">TS</a>]

01:17:29   completely and that's our philosophy [<a href="https://overcast.fm/+Ie_SuvneY/4649">TS</a>]

01:17:31   like hit these nails straight rather [<a href="https://overcast.fm/+Ie_SuvneY/4651">TS</a>]

01:17:33   than trying to hit the nail in at an [<a href="https://overcast.fm/+Ie_SuvneY/4653">TS</a>]

01:17:35   angle to try and catch both boards or [<a href="https://overcast.fm/+Ie_SuvneY/4655">TS</a>]

01:17:37   whatever yeah and I think it fits with [<a href="https://overcast.fm/+Ie_SuvneY/4657">TS</a>]

01:17:38   apples philosophy of we're not going to [<a href="https://overcast.fm/+Ie_SuvneY/4658">TS</a>]

01:17:41   we're not going to create enough devices [<a href="https://overcast.fm/+Ie_SuvneY/4661">TS</a>]

01:17:43   to come [<a href="https://overcast.fm/+Ie_SuvneY/4663">TS</a>]

01:17:44   every possible desire we're going to [<a href="https://overcast.fm/+Ie_SuvneY/4664">TS</a>]

01:17:46   have a fewer number of devices and and [<a href="https://overcast.fm/+Ie_SuvneY/4666">TS</a>]

01:17:50   hopefully have them meet almost [<a href="https://overcast.fm/+Ie_SuvneY/4670">TS</a>]

01:17:53   everybody's needs and it almost comes [<a href="https://overcast.fm/+Ie_SuvneY/4673">TS</a>]

01:17:55   back to the fact that I I suspect that [<a href="https://overcast.fm/+Ie_SuvneY/4675">TS</a>]

01:17:57   there might have been an inkling to you [<a href="https://overcast.fm/+Ie_SuvneY/4677">TS</a>]

01:18:00   two years ago to a year ago where maybe [<a href="https://overcast.fm/+Ie_SuvneY/4680">TS</a>]

01:18:03   they thought they could even get rid of [<a href="https://overcast.fm/+Ie_SuvneY/4683">TS</a>]

01:18:04   the mac pro and just have imax and [<a href="https://overcast.fm/+Ie_SuvneY/4684">TS</a>]

01:18:06   macbook pros that they were you know if [<a href="https://overcast.fm/+Ie_SuvneY/4686">TS</a>]

01:18:09   anything I think that they were leaning [<a href="https://overcast.fm/+Ie_SuvneY/4689">TS</a>]

01:18:10   towards having fewer configurations of [<a href="https://overcast.fm/+Ie_SuvneY/4690">TS</a>]

01:18:12   Max then adding more by adding something [<a href="https://overcast.fm/+Ie_SuvneY/4692">TS</a>]

01:18:15   like a surface studio mm-hmm and that [<a href="https://overcast.fm/+Ie_SuvneY/4695">TS</a>]

01:18:20   gets ass I've said this before many [<a href="https://overcast.fm/+Ie_SuvneY/4700">TS</a>]

01:18:21   times but it's you know there's all [<a href="https://overcast.fm/+Ie_SuvneY/4701">TS</a>]

01:18:23   sorts of things on screen on a Mac that [<a href="https://overcast.fm/+Ie_SuvneY/4703">TS</a>]

01:18:26   are just are not conducive to touch just [<a href="https://overcast.fm/+Ie_SuvneY/4706">TS</a>]

01:18:29   in terms of how big they are and you [<a href="https://overcast.fm/+Ie_SuvneY/4709">TS</a>]

01:18:32   know I've done it I know you know people [<a href="https://overcast.fm/+Ie_SuvneY/4712">TS</a>]

01:18:34   feel strike I get a lot email about this [<a href="https://overcast.fm/+Ie_SuvneY/4714">TS</a>]

01:18:37   but uh I've I've done it myself I am an [<a href="https://overcast.fm/+Ie_SuvneY/4717">TS</a>]

01:18:41   anti screen touch her I i liked it i [<a href="https://overcast.fm/+Ie_SuvneY/4721">TS</a>]

01:18:43   generally i will sometimes buy a new [<a href="https://overcast.fm/+Ie_SuvneY/4723">TS</a>]

01:18:45   macbook and and it might I might go [<a href="https://overcast.fm/+Ie_SuvneY/4725">TS</a>]

01:18:48   hopefully many many months before any [<a href="https://overcast.fm/+Ie_SuvneY/4728">TS</a>]

01:18:51   human being ever touches the dessert [<a href="https://overcast.fm/+Ie_SuvneY/4731">TS</a>]

01:18:54   display right yeah I'm a hover hander [<a href="https://overcast.fm/+Ie_SuvneY/4734">TS</a>]

01:18:58   myself I mean I I like to stay I screen [<a href="https://overcast.fm/+Ie_SuvneY/4738">TS</a>]

01:19:00   it makes me very nervous like people [<a href="https://overcast.fm/+Ie_SuvneY/4740">TS</a>]

01:19:02   might get nervous there was a scene in [<a href="https://overcast.fm/+Ie_SuvneY/4742">TS</a>]

01:19:03   The Walking Dead this week where you [<a href="https://overcast.fm/+Ie_SuvneY/4743">TS</a>]

01:19:07   know without revealing anything in [<a href="https://overcast.fm/+Ie_SuvneY/4747">TS</a>]

01:19:09   explores but there was a character [<a href="https://overcast.fm/+Ie_SuvneY/4749">TS</a>]

01:19:10   threatening another character by holding [<a href="https://overcast.fm/+Ie_SuvneY/4750">TS</a>]

01:19:12   a knife very very close to this [<a href="https://overcast.fm/+Ie_SuvneY/4752">TS</a>]

01:19:13   characters I ball for a very long time [<a href="https://overcast.fm/+Ie_SuvneY/4753">TS</a>]

01:19:17   and it bhisma I I can only have they had [<a href="https://overcast.fm/+Ie_SuvneY/4757">TS</a>]

01:19:20   to have done it with computer graphics [<a href="https://overcast.fm/+Ie_SuvneY/4760">TS</a>]

01:19:21   because there's no way they it looked [<a href="https://overcast.fm/+Ie_SuvneY/4761">TS</a>]

01:19:23   too convincing that this but it was very [<a href="https://overcast.fm/+Ie_SuvneY/4763">TS</a>]

01:19:25   nerve-racking to see a character with a [<a href="https://overcast.fm/+Ie_SuvneY/4765">TS</a>]

01:19:27   knife held right in front of his open [<a href="https://overcast.fm/+Ie_SuvneY/4767">TS</a>]

01:19:29   eye ball during a threatening situation [<a href="https://overcast.fm/+Ie_SuvneY/4769">TS</a>]

01:19:31   for a long period that's how I feel when [<a href="https://overcast.fm/+Ie_SuvneY/4771">TS</a>]

01:19:33   I see somebody reach towards a non touch [<a href="https://overcast.fm/+Ie_SuvneY/4773">TS</a>]

01:19:35   display with the right to try and point [<a href="https://overcast.fm/+Ie_SuvneY/4775">TS</a>]

01:19:38   at a document yeah I get nervous is when [<a href="https://overcast.fm/+Ie_SuvneY/4778">TS</a>]

01:19:41   they as soon as they start boy um i [<a href="https://overcast.fm/+Ie_SuvneY/4781">TS</a>]

01:19:43   would rather and the thing is i might [<a href="https://overcast.fm/+Ie_SuvneY/4783">TS</a>]

01:19:46   touch phobia with screens goes even [<a href="https://overcast.fm/+Ie_SuvneY/4786">TS</a>]

01:19:48   further i would rather not clean it then [<a href="https://overcast.fm/+Ie_SuvneY/4788">TS</a>]

01:19:51   touch it is that weird like I've Mike [<a href="https://overcast.fm/+Ie_SuvneY/4791">TS</a>]

01:19:54   screams like I often have like I open up [<a href="https://overcast.fm/+Ie_SuvneY/4794">TS</a>]

01:19:56   my macbook ago [<a href="https://overcast.fm/+Ie_SuvneY/4796">TS</a>]

01:19:57   wow this has like maybe its knees [<a href="https://overcast.fm/+Ie_SuvneY/4797">TS</a>]

01:20:00   residue maybe it's dust I don't know [<a href="https://overcast.fm/+Ie_SuvneY/4800">TS</a>]

01:20:02   like eventually gets bad enough to where [<a href="https://overcast.fm/+Ie_SuvneY/4802">TS</a>]

01:20:04   you have to clean it but I'd almost [<a href="https://overcast.fm/+Ie_SuvneY/4804">TS</a>]

01:20:05   rather not touch it because then I'm [<a href="https://overcast.fm/+Ie_SuvneY/4805">TS</a>]

01:20:07   afraid I'm gonna clean it and this can [<a href="https://overcast.fm/+Ie_SuvneY/4807">TS</a>]

01:20:08   be spongy at the corners no-win scenario [<a href="https://overcast.fm/+Ie_SuvneY/4808">TS</a>]

01:20:13   in my days as a graphic designer I [<a href="https://overcast.fm/+Ie_SuvneY/4813">TS</a>]

01:20:15   remember I would work with people who [<a href="https://overcast.fm/+Ie_SuvneY/4815">TS</a>]

01:20:17   were screen touchers themselves back in [<a href="https://overcast.fm/+Ie_SuvneY/4817">TS</a>]

01:20:19   the CRT era and I'd you know we'd be [<a href="https://overcast.fm/+Ie_SuvneY/4819">TS</a>]

01:20:22   Colet you know like hey let me show me [<a href="https://overcast.fm/+Ie_SuvneY/4822">TS</a>]

01:20:24   show you this is what do you think about [<a href="https://overcast.fm/+Ie_SuvneY/4824">TS</a>]

01:20:25   this and they'd start pointing to the [<a href="https://overcast.fm/+Ie_SuvneY/4825">TS</a>]

01:20:26   screen and touching it I'd be like what [<a href="https://overcast.fm/+Ie_SuvneY/4826">TS</a>]

01:20:28   what are you doing it's just great why [<a href="https://overcast.fm/+Ie_SuvneY/4828">TS</a>]

01:20:31   why did you scream uh-uh big smeary [<a href="https://overcast.fm/+Ie_SuvneY/4831">TS</a>]

01:20:35   snail trails across it all right all [<a href="https://overcast.fm/+Ie_SuvneY/4835">TS</a>]

01:20:38   that said yeah after back when the first [<a href="https://overcast.fm/+Ie_SuvneY/4838">TS</a>]

01:20:42   ipad pro came out and i had a review [<a href="https://overcast.fm/+Ie_SuvneY/4842">TS</a>]

01:20:44   unit and and I did what I tried to [<a href="https://overcast.fm/+Ie_SuvneY/4844">TS</a>]

01:20:46   always do is immerse myself in it by [<a href="https://overcast.fm/+Ie_SuvneY/4846">TS</a>]

01:20:48   doing as much of my computing on it as [<a href="https://overcast.fm/+Ie_SuvneY/4848">TS</a>]

01:20:51   possible during the review period [<a href="https://overcast.fm/+Ie_SuvneY/4851">TS</a>]

01:20:52   including writing the review itself [<a href="https://overcast.fm/+Ie_SuvneY/4852">TS</a>]

01:20:54   using it um and then when I was done [<a href="https://overcast.fm/+Ie_SuvneY/4854">TS</a>]

01:20:58   like a day later or so I was using my [<a href="https://overcast.fm/+Ie_SuvneY/4858">TS</a>]

01:21:00   macbook pro and I went over and I tried [<a href="https://overcast.fm/+Ie_SuvneY/4860">TS</a>]

01:21:02   to scroll I remember exactly which Apple [<a href="https://overcast.fm/+Ie_SuvneY/4862">TS</a>]

01:21:05   was it was tweetbot and I think the fact [<a href="https://overcast.fm/+Ie_SuvneY/4865">TS</a>]

01:21:07   that tweetbot it sort of shares a [<a href="https://overcast.fm/+Ie_SuvneY/4867">TS</a>]

01:21:09   aesthetic with the iOS version helped [<a href="https://overcast.fm/+Ie_SuvneY/4869">TS</a>]

01:21:12   write me in I touched my macbook pro [<a href="https://overcast.fm/+Ie_SuvneY/4872">TS</a>]

01:21:14   screen and tried to scroll it so I get [<a href="https://overcast.fm/+Ie_SuvneY/4874">TS</a>]

01:21:17   it if it happened to me I could see how [<a href="https://overcast.fm/+Ie_SuvneY/4877">TS</a>]

01:21:18   it could happen to do more people where [<a href="https://overcast.fm/+Ie_SuvneY/4878">TS</a>]

01:21:21   they just want to scroll by touching the [<a href="https://overcast.fm/+Ie_SuvneY/4881">TS</a>]

01:21:23   screen or whatever but you can't it's [<a href="https://overcast.fm/+Ie_SuvneY/4883">TS</a>]

01:21:26   it's and I get it it's not pretty though [<a href="https://overcast.fm/+Ie_SuvneY/4886">TS</a>]

01:21:28   it's just not pretty like I mean in [<a href="https://overcast.fm/+Ie_SuvneY/4888">TS</a>]

01:21:31   terms of the physical interaction it's [<a href="https://overcast.fm/+Ie_SuvneY/4891">TS</a>]

01:21:33   not pretty I've seen it happen like I've [<a href="https://overcast.fm/+Ie_SuvneY/4893">TS</a>]

01:21:35   even been like at events and stuff and [<a href="https://overcast.fm/+Ie_SuvneY/4895">TS</a>]

01:21:37   I've seen people with touchscreen you [<a href="https://overcast.fm/+Ie_SuvneY/4897">TS</a>]

01:21:39   know max or whatever and they're [<a href="https://overcast.fm/+Ie_SuvneY/4899">TS</a>]

01:21:41   hurrying to file that's like a reporter [<a href="https://overcast.fm/+Ie_SuvneY/4901">TS</a>]

01:21:43   you know they're hurrying to file their [<a href="https://overcast.fm/+Ie_SuvneY/4903">TS</a>]

01:21:44   story and they're bashing away and maybe [<a href="https://overcast.fm/+Ie_SuvneY/4904">TS</a>]

01:21:47   they go to close up or whatever and [<a href="https://overcast.fm/+Ie_SuvneY/4907">TS</a>]

01:21:49   they're trying to do a couple last [<a href="https://overcast.fm/+Ie_SuvneY/4909">TS</a>]

01:21:50   things or even if they're like reading [<a href="https://overcast.fm/+Ie_SuvneY/4910">TS</a>]

01:21:51   news while they're doing it they're [<a href="https://overcast.fm/+Ie_SuvneY/4911">TS</a>]

01:21:53   scrolling they reach up and let's do [<a href="https://overcast.fm/+Ie_SuvneY/4913">TS</a>]

01:21:55   this sort of thing where they they're [<a href="https://overcast.fm/+Ie_SuvneY/4915">TS</a>]

01:21:56   pulling the laptop in and half closing [<a href="https://overcast.fm/+Ie_SuvneY/4916">TS</a>]

01:21:59   it and using the screen with their [<a href="https://overcast.fm/+Ie_SuvneY/4919">TS</a>]

01:22:00   thumbs like stuff like that which I look [<a href="https://overcast.fm/+Ie_SuvneY/4920">TS</a>]

01:22:03   at it and go you know I get it it's kind [<a href="https://overcast.fm/+Ie_SuvneY/4923">TS</a>]

01:22:05   of nice to be able to have this duel [<a href="https://overcast.fm/+Ie_SuvneY/4925">TS</a>]

01:22:08   mode thing where you're like clickety [<a href="https://overcast.fm/+Ie_SuvneY/4928">TS</a>]

01:22:09   clackety clickety clack and then [<a href="https://overcast.fm/+Ie_SuvneY/4929">TS</a>]

01:22:11   there's a big touch target and you want [<a href="https://overcast.fm/+Ie_SuvneY/4931">TS</a>]

01:22:12   to just touch it really quick or perhaps [<a href="https://overcast.fm/+Ie_SuvneY/4932">TS</a>]

01:22:14   like some some interactions might make [<a href="https://overcast.fm/+Ie_SuvneY/4934">TS</a>]

01:22:17   sense like swiping on the screen to move [<a href="https://overcast.fm/+Ie_SuvneY/4937">TS</a>]

01:22:19   an entire desktop space right thank that [<a href="https://overcast.fm/+Ie_SuvneY/4939">TS</a>]

01:22:21   makes a ton of sense to me logically you [<a href="https://overcast.fm/+Ie_SuvneY/4941">TS</a>]

01:22:23   know philosophically but just going like [<a href="https://overcast.fm/+Ie_SuvneY/4943">TS</a>]

01:22:25   hunt I've seen I'm also hunting to try [<a href="https://overcast.fm/+Ie_SuvneY/4945">TS</a>]

01:22:28   and click buttons if they really should [<a href="https://overcast.fm/+Ie_SuvneY/4948">TS</a>]

01:22:29   have click with the mouse but the touch [<a href="https://overcast.fm/+Ie_SuvneY/4949">TS</a>]

01:22:31   pads are so shitty on those on those [<a href="https://overcast.fm/+Ie_SuvneY/4951">TS</a>]

01:22:33   particular computers or the they don't [<a href="https://overcast.fm/+Ie_SuvneY/4953">TS</a>]

01:22:35   have a mouse right that they're just [<a href="https://overcast.fm/+Ie_SuvneY/4955">TS</a>]

01:22:37   like right and then you know you hit the [<a href="https://overcast.fm/+Ie_SuvneY/4957">TS</a>]

01:22:40   target wrong because the thumb is really [<a href="https://overcast.fm/+Ie_SuvneY/4960">TS</a>]

01:22:42   calculated to hit it right and all this [<a href="https://overcast.fm/+Ie_SuvneY/4962">TS</a>]

01:22:44   stuff you know they don't do what Apple [<a href="https://overcast.fm/+Ie_SuvneY/4964">TS</a>]

01:22:46   does to offset the target you know all [<a href="https://overcast.fm/+Ie_SuvneY/4966">TS</a>]

01:22:49   of that and remember there's not a [<a href="https://overcast.fm/+Ie_SuvneY/4969">TS</a>]

01:22:51   predictable angle that they're hitting [<a href="https://overcast.fm/+Ie_SuvneY/4971">TS</a>]

01:22:52   it from you know because it's a laptop [<a href="https://overcast.fm/+Ie_SuvneY/4972">TS</a>]

01:22:54   screen within with your phone Apple has [<a href="https://overcast.fm/+Ie_SuvneY/4974">TS</a>]

01:22:56   offset the key targets so where they're [<a href="https://overcast.fm/+Ie_SuvneY/4976">TS</a>]

01:22:59   not over the keys they're actually [<a href="https://overcast.fm/+Ie_SuvneY/4979">TS</a>]

01:23:00   slightly above the keys because of the [<a href="https://overcast.fm/+Ie_SuvneY/4980">TS</a>]

01:23:02   parallax the way you look at it and the [<a href="https://overcast.fm/+Ie_SuvneY/4982">TS</a>]

01:23:03   way you type on it and so when people go [<a href="https://overcast.fm/+Ie_SuvneY/4983">TS</a>]

01:23:05   whack it they don't realize they're [<a href="https://overcast.fm/+Ie_SuvneY/4985">TS</a>]

01:23:06   hitting above the key but it's still [<a href="https://overcast.fm/+Ie_SuvneY/4986">TS</a>]

01:23:08   hitting the key and like that kind of [<a href="https://overcast.fm/+Ie_SuvneY/4988">TS</a>]

01:23:09   thing they can't do because it's [<a href="https://overcast.fm/+Ie_SuvneY/4989">TS</a>]

01:23:11   unpredictable how people are gonna touch [<a href="https://overcast.fm/+Ie_SuvneY/4991">TS</a>]

01:23:12   them so I think there's a lot of hurdles [<a href="https://overcast.fm/+Ie_SuvneY/4992">TS</a>]

01:23:14   that manifest themselves in the weird [<a href="https://overcast.fm/+Ie_SuvneY/4994">TS</a>]

01:23:17   gymnastics people do when they start [<a href="https://overcast.fm/+Ie_SuvneY/4997">TS</a>]

01:23:18   actually interacting with those kinds of [<a href="https://overcast.fm/+Ie_SuvneY/4998">TS</a>]

01:23:19   screens you know especially laptops you [<a href="https://overcast.fm/+Ie_SuvneY/4999">TS</a>]

01:23:22   whack it and it tilts backwards and [<a href="https://overcast.fm/+Ie_SuvneY/5002">TS</a>]

01:23:23   flops back down and all this stuff you [<a href="https://overcast.fm/+Ie_SuvneY/5003">TS</a>]

01:23:25   know right you'd almost want to build [<a href="https://overcast.fm/+Ie_SuvneY/5005">TS</a>]

01:23:26   one it probably has more resistance than [<a href="https://overcast.fm/+Ie_SuvneY/5006">TS</a>]

01:23:28   the current macbook pros resistance and [<a href="https://overcast.fm/+Ie_SuvneY/5008">TS</a>]

01:23:31   in terms of resistance to whether it [<a href="https://overcast.fm/+Ie_SuvneY/5011">TS</a>]

01:23:33   moves down but not in the electrical [<a href="https://overcast.fm/+Ie_SuvneY/5013">TS</a>]

01:23:35   sense um yeah yeah there's also a kind [<a href="https://overcast.fm/+Ie_SuvneY/5015">TS</a>]

01:23:39   of a fundamental difference between [<a href="https://overcast.fm/+Ie_SuvneY/5019">TS</a>]

01:23:40   tapping and clicking like when you just [<a href="https://overcast.fm/+Ie_SuvneY/5020">TS</a>]

01:23:43   if you had a touchscreen Mac and you [<a href="https://overcast.fm/+Ie_SuvneY/5023">TS</a>]

01:23:45   just touch the screen and then start [<a href="https://overcast.fm/+Ie_SuvneY/5025">TS</a>]

01:23:47   dragging did that touch count as a click [<a href="https://overcast.fm/+Ie_SuvneY/5027">TS</a>]

01:23:49   and then a drag or is it just that's [<a href="https://overcast.fm/+Ie_SuvneY/5029">TS</a>]

01:23:53   just where you start dragging and if you [<a href="https://overcast.fm/+Ie_SuvneY/5033">TS</a>]

01:23:55   think about that it's totally different [<a href="https://overcast.fm/+Ie_SuvneY/5035">TS</a>]

01:23:57   both ways but you would want it [<a href="https://overcast.fm/+Ie_SuvneY/5037">TS</a>]

01:23:59   sometimes you'd want one and sometimes [<a href="https://overcast.fm/+Ie_SuvneY/5039">TS</a>]

01:24:01   you'd want the other like how how do you [<a href="https://overcast.fm/+Ie_SuvneY/5041">TS</a>]

01:24:04   differentiate between scrolling and a [<a href="https://overcast.fm/+Ie_SuvneY/5044">TS</a>]

01:24:06   Finder window full of icons and by [<a href="https://overcast.fm/+Ie_SuvneY/5046">TS</a>]

01:24:10   touching and moving your finger and [<a href="https://overcast.fm/+Ie_SuvneY/5050">TS</a>]

01:24:12   dragging an icon so you can drag and [<a href="https://overcast.fm/+Ie_SuvneY/5052">TS</a>]

01:24:16   drop by touching and dragging it's the [<a href="https://overcast.fm/+Ie_SuvneY/5056">TS</a>]

01:24:18   exact same gesture you put your finger [<a href="https://overcast.fm/+Ie_SuvneY/5058">TS</a>]

01:24:20   on the screen and it happens to be on [<a href="https://overcast.fm/+Ie_SuvneY/5060">TS</a>]

01:24:22   top of an icon and you [<a href="https://overcast.fm/+Ie_SuvneY/5062">TS</a>]

01:24:24   it does it start dragging or does it [<a href="https://overcast.fm/+Ie_SuvneY/5064">TS</a>]

01:24:26   start scrolling the view of icons mm-hmm [<a href="https://overcast.fm/+Ie_SuvneY/5066">TS</a>]

01:24:28   right it's there's two things that you [<a href="https://overcast.fm/+Ie_SuvneY/5068">TS</a>]

01:24:31   want the same gesture to do and on the [<a href="https://overcast.fm/+Ie_SuvneY/5071">TS</a>]

01:24:33   with the mouse pointer it's it's easily [<a href="https://overcast.fm/+Ie_SuvneY/5073">TS</a>]

01:24:36   solved because it only does the drag if [<a href="https://overcast.fm/+Ie_SuvneY/5076">TS</a>]

01:24:38   you click before you move it you know it [<a href="https://overcast.fm/+Ie_SuvneY/5078">TS</a>]

01:24:42   all sorts of problems that open up like [<a href="https://overcast.fm/+Ie_SuvneY/5082">TS</a>]

01:24:44   that and it all gets very messy and I [<a href="https://overcast.fm/+Ie_SuvneY/5084">TS</a>]

01:24:46   feel like most of the people who are [<a href="https://overcast.fm/+Ie_SuvneY/5086">TS</a>]

01:24:48   kind of hoping that apple would do this [<a href="https://overcast.fm/+Ie_SuvneY/5088">TS</a>]

01:24:50   haven't really thought through any of [<a href="https://overcast.fm/+Ie_SuvneY/5090">TS</a>]

01:24:51   those issues and and would be right at [<a href="https://overcast.fm/+Ie_SuvneY/5091">TS</a>]

01:24:54   least in some ways would be dissatisfied [<a href="https://overcast.fm/+Ie_SuvneY/5094">TS</a>]

01:24:55   with the result because they would see a [<a href="https://overcast.fm/+Ie_SuvneY/5095">TS</a>]

01:24:58   dis loppy whereas it it's really not [<a href="https://overcast.fm/+Ie_SuvneY/5098">TS</a>]

01:25:01   it's that there's no there is no easy [<a href="https://overcast.fm/+Ie_SuvneY/5101">TS</a>]

01:25:03   solution to it there's no way to make [<a href="https://overcast.fm/+Ie_SuvneY/5103">TS</a>]

01:25:05   putting your finger on the screen and [<a href="https://overcast.fm/+Ie_SuvneY/5105">TS</a>]

01:25:07   dragging it do both scroll the view and [<a href="https://overcast.fm/+Ie_SuvneY/5107">TS</a>]

01:25:10   drag and drop the item you know and iOS [<a href="https://overcast.fm/+Ie_SuvneY/5110">TS</a>]

01:25:14   gets away with it but not having dragons [<a href="https://overcast.fm/+Ie_SuvneY/5114">TS</a>]

01:25:16   it's like we'll just cannot do that uh [<a href="https://overcast.fm/+Ie_SuvneY/5116">TS</a>]

01:25:19   yeah and that's the thing they could do [<a href="https://overcast.fm/+Ie_SuvneY/5119">TS</a>]

01:25:21   by burning it down so to speak right the [<a href="https://overcast.fm/+Ie_SuvneY/5121">TS</a>]

01:25:22   interface a layer anders things like [<a href="https://overcast.fm/+Ie_SuvneY/5122">TS</a>]

01:25:25   onto iOS where maybe they're going to do [<a href="https://overcast.fm/+Ie_SuvneY/5125">TS</a>]

01:25:27   drag and drop because now they're adding [<a href="https://overcast.fm/+Ie_SuvneY/5127">TS</a>]

01:25:29   the haptic engine and you can ya get a [<a href="https://overcast.fm/+Ie_SuvneY/5129">TS</a>]

01:25:32   touch and drag and a click and drag on [<a href="https://overcast.fm/+Ie_SuvneY/5132">TS</a>]

01:25:34   the iOS but even if you thought well [<a href="https://overcast.fm/+Ie_SuvneY/5134">TS</a>]

01:25:37   that's then there's your solution for [<a href="https://overcast.fm/+Ie_SuvneY/5137">TS</a>]

01:25:38   mac OS for a touchscreen but now you're [<a href="https://overcast.fm/+Ie_SuvneY/5138">TS</a>]

01:25:41   making the top of the macbook even [<a href="https://overcast.fm/+Ie_SuvneY/5141">TS</a>]

01:25:43   thicker than it was already again [<a href="https://overcast.fm/+Ie_SuvneY/5143">TS</a>]

01:25:46   another layer of thickness you're adding [<a href="https://overcast.fm/+Ie_SuvneY/5146">TS</a>]

01:25:47   which is all problematic and if you want [<a href="https://overcast.fm/+Ie_SuvneY/5147">TS</a>]

01:25:50   to be able to press it hard enough to [<a href="https://overcast.fm/+Ie_SuvneY/5150">TS</a>]

01:25:51   get a 3d touch you've got to make the [<a href="https://overcast.fm/+Ie_SuvneY/5151">TS</a>]

01:25:53   you know the hinge has to be even firmer [<a href="https://overcast.fm/+Ie_SuvneY/5153">TS</a>]

01:25:55   etc etc etc I don't want to go down this [<a href="https://overcast.fm/+Ie_SuvneY/5155">TS</a>]

01:25:59   route any further but I think I think [<a href="https://overcast.fm/+Ie_SuvneY/5159">TS</a>]

01:26:01   it's a bad idea and I think it's a [<a href="https://overcast.fm/+Ie_SuvneY/5161">TS</a>]

01:26:03   rabbit hole right it really is and you [<a href="https://overcast.fm/+Ie_SuvneY/5163">TS</a>]

01:26:05   once you start going down it you find [<a href="https://overcast.fm/+Ie_SuvneY/5165">TS</a>]

01:26:08   yourself mixing metaphors and i think [<a href="https://overcast.fm/+Ie_SuvneY/5168">TS</a>]

01:26:10   that's that's something that's apples [<a href="https://overcast.fm/+Ie_SuvneY/5170">TS</a>]

01:26:12   super allergic to if you have a touch [<a href="https://overcast.fm/+Ie_SuvneY/5172">TS</a>]

01:26:14   metaphor that works on the ipad why [<a href="https://overcast.fm/+Ie_SuvneY/5174">TS</a>]

01:26:18   would you introduce a completely [<a href="https://overcast.fm/+Ie_SuvneY/5178">TS</a>]

01:26:19   separate metaphor for the same exact [<a href="https://overcast.fm/+Ie_SuvneY/5179">TS</a>]

01:26:20   action on a desktop machine and the [<a href="https://overcast.fm/+Ie_SuvneY/5180">TS</a>]

01:26:23   answer of course the easy answer is 0 [<a href="https://overcast.fm/+Ie_SuvneY/5183">TS</a>]

01:26:25   because desktops different but i don't [<a href="https://overcast.fm/+Ie_SuvneY/5185">TS</a>]

01:26:27   think Apple views it that way I think [<a href="https://overcast.fm/+Ie_SuvneY/5187">TS</a>]

01:26:28   they view it well if it's different then [<a href="https://overcast.fm/+Ie_SuvneY/5188">TS</a>]

01:26:30   why are you trying to like shoehorn this [<a href="https://overcast.fm/+Ie_SuvneY/5190">TS</a>]

01:26:32   inner this interaction methodology onto [<a href="https://overcast.fm/+Ie_SuvneY/5192">TS</a>]

01:26:35   it and i think that's that's where they [<a href="https://overcast.fm/+Ie_SuvneY/5195">TS</a>]

01:26:37   they don't want to [<a href="https://overcast.fm/+Ie_SuvneY/5197">TS</a>]

01:26:38   and answers for what happens when I [<a href="https://overcast.fm/+Ie_SuvneY/5198">TS</a>]

01:26:40   touch things you know they just want one [<a href="https://overcast.fm/+Ie_SuvneY/5200">TS</a>]

01:26:43   answer right i think that's that's the [<a href="https://overcast.fm/+Ie_SuvneY/5203">TS</a>]

01:26:45   kind of the key there right and I feel [<a href="https://overcast.fm/+Ie_SuvneY/5205">TS</a>]

01:26:48   like the way like part of the brilliance [<a href="https://overcast.fm/+Ie_SuvneY/5208">TS</a>]

01:26:50   of the original iphone design was that [<a href="https://overcast.fm/+Ie_SuvneY/5210">TS</a>]

01:26:56   they had I'm sure entire whiteboards [<a href="https://overcast.fm/+Ie_SuvneY/5216">TS</a>]

01:27:01   full of these issues to resolve over [<a href="https://overcast.fm/+Ie_SuvneY/5221">TS</a>]

01:27:03   what happened when you just touch what [<a href="https://overcast.fm/+Ie_SuvneY/5223">TS</a>]

01:27:05   happens when you drag what happens you [<a href="https://overcast.fm/+Ie_SuvneY/5225">TS</a>]

01:27:07   know and came up with okay this is what [<a href="https://overcast.fm/+Ie_SuvneY/5227">TS</a>]

01:27:10   will happen when you do this is what you [<a href="https://overcast.fm/+Ie_SuvneY/5230">TS</a>]

01:27:12   happen when you do that and came up with [<a href="https://overcast.fm/+Ie_SuvneY/5232">TS</a>]

01:27:14   an overall design that when you [<a href="https://overcast.fm/+Ie_SuvneY/5234">TS</a>]

01:27:16   presented it to our normal person they [<a href="https://overcast.fm/+Ie_SuvneY/5236">TS</a>]

01:27:18   didn't realize any of those things had [<a href="https://overcast.fm/+Ie_SuvneY/5238">TS</a>]

01:27:20   been designed that it all felt natural [<a href="https://overcast.fm/+Ie_SuvneY/5240">TS</a>]

01:27:23   that yes this is just you just put your [<a href="https://overcast.fm/+Ie_SuvneY/5243">TS</a>]

01:27:26   finger on the screen and swipe it and it [<a href="https://overcast.fm/+Ie_SuvneY/5246">TS</a>]

01:27:27   starts dragging the view and etc etc you [<a href="https://overcast.fm/+Ie_SuvneY/5247">TS</a>]

01:27:31   know you just touch the button and let [<a href="https://overcast.fm/+Ie_SuvneY/5251">TS</a>]

01:27:33   go and the button is activated right [<a href="https://overcast.fm/+Ie_SuvneY/5253">TS</a>]

01:27:35   yeah hot I think they're they're gonna [<a href="https://overcast.fm/+Ie_SuvneY/5255">TS</a>]

01:27:41   ask the walk into a world of hurt if [<a href="https://overcast.fm/+Ie_SuvneY/5261">TS</a>]

01:27:43   they start saying different things [<a href="https://overcast.fm/+Ie_SuvneY/5263">TS</a>]

01:27:45   happen when you touch different things [<a href="https://overcast.fm/+Ie_SuvneY/5265">TS</a>]

01:27:46   simply because they have come so far [<a href="https://overcast.fm/+Ie_SuvneY/5266">TS</a>]

01:27:49   instructing people on the one to one you [<a href="https://overcast.fm/+Ie_SuvneY/5269">TS</a>]

01:27:54   know then the what the one to one is [<a href="https://overcast.fm/+Ie_SuvneY/5274">TS</a>]

01:27:55   like their mantra you know and it was [<a href="https://overcast.fm/+Ie_SuvneY/5275">TS</a>]

01:27:57   it's something that they didn't invent [<a href="https://overcast.fm/+Ie_SuvneY/5277">TS</a>]

01:27:59   but they did perfect and popularize and [<a href="https://overcast.fm/+Ie_SuvneY/5279">TS</a>]

01:28:02   I think that that is you don't want to [<a href="https://overcast.fm/+Ie_SuvneY/5282">TS</a>]

01:28:05   give up ownership of that by going oh [<a href="https://overcast.fm/+Ie_SuvneY/5285">TS</a>]

01:28:07   just kidding that's not actually what we [<a href="https://overcast.fm/+Ie_SuvneY/5287">TS</a>]

01:28:09   believe I don't know yeah you're walking [<a href="https://overcast.fm/+Ie_SuvneY/5289">TS</a>]

01:28:11   into a problem there all right I don't [<a href="https://overcast.fm/+Ie_SuvneY/5291">TS</a>]

01:28:14   believe fundamentally I do not believe [<a href="https://overcast.fm/+Ie_SuvneY/5294">TS</a>]

01:28:16   that all computers should be touchscreen [<a href="https://overcast.fm/+Ie_SuvneY/5296">TS</a>]

01:28:18   I think most should be and I think most [<a href="https://overcast.fm/+Ie_SuvneY/5298">TS</a>]

01:28:22   clearly already are because I think you [<a href="https://overcast.fm/+Ie_SuvneY/5302">TS</a>]

01:28:24   should count phones as touch screens or [<a href="https://overcast.fm/+Ie_SuvneY/5304">TS</a>]

01:28:26   as computers and overwhelm if you [<a href="https://overcast.fm/+Ie_SuvneY/5306">TS</a>]

01:28:29   combine iPhones and Android phones it's [<a href="https://overcast.fm/+Ie_SuvneY/5309">TS</a>]

01:28:30   you know it's over they overwhelm all [<a href="https://overcast.fm/+Ie_SuvneY/5310">TS</a>]

01:28:32   the other personal computers and use in [<a href="https://overcast.fm/+Ie_SuvneY/5312">TS</a>]

01:28:34   the world today let alone tablets and [<a href="https://overcast.fm/+Ie_SuvneY/5314">TS</a>]

01:28:38   anything else that might have a touch [<a href="https://overcast.fm/+Ie_SuvneY/5318">TS</a>]

01:28:39   screen but I don't think all should I [<a href="https://overcast.fm/+Ie_SuvneY/5319">TS</a>]

01:28:41   think there's a place for a [<a href="https://overcast.fm/+Ie_SuvneY/5321">TS</a>]

01:28:42   non-touchscreen mouse and keyboard it is [<a href="https://overcast.fm/+Ie_SuvneY/5322">TS</a>]

01:28:47   kind of anyway yeah yeah nike I mean [<a href="https://overcast.fm/+Ie_SuvneY/5327">TS</a>]

01:28:50   intersects with the whole nother [<a href="https://overcast.fm/+Ie_SuvneY/5330">TS</a>]

01:28:51   discussion of [<a href="https://overcast.fm/+Ie_SuvneY/5331">TS</a>]

01:28:51   voice but that's literally a hold of [<a href="https://overcast.fm/+Ie_SuvneY/5331">TS</a>]

01:28:53   there that's a whole other thing let me [<a href="https://overcast.fm/+Ie_SuvneY/5333">TS</a>]

01:28:57   take one last break here and thank our [<a href="https://overcast.fm/+Ie_SuvneY/5337">TS</a>]

01:28:59   third and final sponsored longtime [<a href="https://overcast.fm/+Ie_SuvneY/5339">TS</a>]

01:29:00   friends at the show back place back [<a href="https://overcast.fm/+Ie_SuvneY/5340">TS</a>]

01:29:04   plays offers unlimited native backup for [<a href="https://overcast.fm/+Ie_SuvneY/5344">TS</a>]

01:29:07   your mac or pc no credit card required [<a href="https://overcast.fm/+Ie_SuvneY/5347">TS</a>]

01:29:10   to get started no risk you get a 15 day [<a href="https://overcast.fm/+Ie_SuvneY/5350">TS</a>]

01:29:13   free trial at Backblaze calm / daring [<a href="https://overcast.fm/+Ie_SuvneY/5353">TS</a>]

01:29:15   fireball all data is backed up all data [<a href="https://overcast.fm/+Ie_SuvneY/5355">TS</a>]

01:29:20   on your computer's backed up that's how [<a href="https://overcast.fm/+Ie_SuvneY/5360">TS</a>]

01:29:22   much data is backed up what would you [<a href="https://overcast.fm/+Ie_SuvneY/5362">TS</a>]

01:29:24   say well I not mine i have a four [<a href="https://overcast.fm/+Ie_SuvneY/5364">TS</a>]

01:29:25   terabyte external drive nope they'll [<a href="https://overcast.fm/+Ie_SuvneY/5365">TS</a>]

01:29:27   back it all up only hitch is it well [<a href="https://overcast.fm/+Ie_SuvneY/5367">TS</a>]

01:29:30   however much data you have to back up on [<a href="https://overcast.fm/+Ie_SuvneY/5370">TS</a>]

01:29:31   your computer however long it takes to [<a href="https://overcast.fm/+Ie_SuvneY/5371">TS</a>]

01:29:34   upload through your home internet or [<a href="https://overcast.fm/+Ie_SuvneY/5374">TS</a>]

01:29:38   your office internet it just takes [<a href="https://overcast.fm/+Ie_SuvneY/5378">TS</a>]

01:29:40   longer to get to get the initial backup [<a href="https://overcast.fm/+Ie_SuvneY/5380">TS</a>]

01:29:41   up there that's it that's the only hit [<a href="https://overcast.fm/+Ie_SuvneY/5381">TS</a>]

01:29:43   there is no catch you pay five dollars [<a href="https://overcast.fm/+Ie_SuvneY/5383">TS</a>]

01:29:47   per Mac per month unlimited data the [<a href="https://overcast.fm/+Ie_SuvneY/5387">TS</a>]

01:29:52   software is terrific it's written the [<a href="https://overcast.fm/+Ie_SuvneY/5392">TS</a>]

01:29:54   mac version is written by former Apple [<a href="https://overcast.fm/+Ie_SuvneY/5394">TS</a>]

01:29:56   engineers and it feels like it it's [<a href="https://overcast.fm/+Ie_SuvneY/5396">TS</a>]

01:29:58   seamless in the background you never [<a href="https://overcast.fm/+Ie_SuvneY/5398">TS</a>]

01:29:59   notice it running you just set it up and [<a href="https://overcast.fm/+Ie_SuvneY/5399">TS</a>]

01:30:02   forget it and it's there and you get the [<a href="https://overcast.fm/+Ie_SuvneY/5402">TS</a>]

01:30:05   peace of mind the wonderful wonderful [<a href="https://overcast.fm/+Ie_SuvneY/5405">TS</a>]

01:30:07   you'll sleep an extra hour and night [<a href="https://overcast.fm/+Ie_SuvneY/5407">TS</a>]

01:30:09   with the peace of mind of knowing that [<a href="https://overcast.fm/+Ie_SuvneY/5409">TS</a>]

01:30:11   everything on your Mac that's important [<a href="https://overcast.fm/+Ie_SuvneY/5411">TS</a>]

01:30:13   is backed up to the cloud is it should I [<a href="https://overcast.fm/+Ie_SuvneY/5413">TS</a>]

01:30:16   be the only way you back up no back [<a href="https://overcast.fm/+Ie_SuvneY/5416">TS</a>]

01:30:17   plays will be the first to tell you that [<a href="https://overcast.fm/+Ie_SuvneY/5417">TS</a>]

01:30:18   there's a great place in your back flows [<a href="https://overcast.fm/+Ie_SuvneY/5418">TS</a>]

01:30:20   backup solution for something like time [<a href="https://overcast.fm/+Ie_SuvneY/5420">TS</a>]

01:30:23   machine something like super duper to [<a href="https://overcast.fm/+Ie_SuvneY/5423">TS</a>]

01:30:25   clone your startup disk so that you have [<a href="https://overcast.fm/+Ie_SuvneY/5425">TS</a>]

01:30:27   a second external drive with a complete [<a href="https://overcast.fm/+Ie_SuvneY/5427">TS</a>]

01:30:30   clone of your startup disk that you [<a href="https://overcast.fm/+Ie_SuvneY/5430">TS</a>]

01:30:32   could just switch to and boot from and [<a href="https://overcast.fm/+Ie_SuvneY/5432">TS</a>]

01:30:33   have go back to local stuff is great [<a href="https://overcast.fm/+Ie_SuvneY/5433">TS</a>]

01:30:36   it's always going to be faster but for [<a href="https://overcast.fm/+Ie_SuvneY/5436">TS</a>]

01:30:39   when disaster strikes like if somebody [<a href="https://overcast.fm/+Ie_SuvneY/5439">TS</a>]

01:30:41   breaks into your house and steals your [<a href="https://overcast.fm/+Ie_SuvneY/5441">TS</a>]

01:30:43   stuff or if a pipe bursts and a roof [<a href="https://overcast.fm/+Ie_SuvneY/5443">TS</a>]

01:30:47   over your office and drips water over [<a href="https://overcast.fm/+Ie_SuvneY/5447">TS</a>]

01:30:49   all your all your computing equipment [<a href="https://overcast.fm/+Ie_SuvneY/5449">TS</a>]

01:30:51   anything that could go wrong that might [<a href="https://overcast.fm/+Ie_SuvneY/5451">TS</a>]

01:30:53   go wrong locally having an off-site [<a href="https://overcast.fm/+Ie_SuvneY/5453">TS</a>]

01:30:55   backup is just a tremendous peace of [<a href="https://overcast.fm/+Ie_SuvneY/5455">TS</a>]

01:30:58   mind and it can be a lifesaver so where [<a href="https://overcast.fm/+Ie_SuvneY/5458">TS</a>]

01:31:02   do you go to find out more I've been [<a href="https://overcast.fm/+Ie_SuvneY/5462">TS</a>]

01:31:03   using back place for years I recommend [<a href="https://overcast.fm/+Ie_SuvneY/5463">TS</a>]

01:31:05   it I [<a href="https://overcast.fm/+Ie_SuvneY/5465">TS</a>]

01:31:05   would recommend it if they stop [<a href="https://overcast.fm/+Ie_SuvneY/5465">TS</a>]

01:31:06   sponsoring the show if they stop [<a href="https://overcast.fm/+Ie_SuvneY/5466">TS</a>]

01:31:08   sponsoring during fireball I would still [<a href="https://overcast.fm/+Ie_SuvneY/5468">TS</a>]

01:31:09   recommend it five bucks a month per [<a href="https://overcast.fm/+Ie_SuvneY/5469">TS</a>]

01:31:12   machine go to Backblaze calm / daring [<a href="https://overcast.fm/+Ie_SuvneY/5472">TS</a>]

01:31:17   fireball and they will know that you [<a href="https://overcast.fm/+Ie_SuvneY/5477">TS</a>]

01:31:19   came here from the show and you'll get a [<a href="https://overcast.fm/+Ie_SuvneY/5479">TS</a>]

01:31:21   15 day free trial by thanks to them I [<a href="https://overcast.fm/+Ie_SuvneY/5481">TS</a>]

01:31:23   like that back please I mean using that [<a href="https://overcast.fm/+Ie_SuvneY/5483">TS</a>]

01:31:27   for a long time yeah it's great service [<a href="https://overcast.fm/+Ie_SuvneY/5487">TS</a>]

01:31:29   I always forget that I have it wrong I [<a href="https://overcast.fm/+Ie_SuvneY/5489">TS</a>]

01:31:31   really do yeah the only time i remember [<a href="https://overcast.fm/+Ie_SuvneY/5491">TS</a>]

01:31:34   i restart and i see the little flame [<a href="https://overcast.fm/+Ie_SuvneY/5494">TS</a>]

01:31:36   icon every once in a while i have an [<a href="https://overcast.fm/+Ie_SuvneY/5496">TS</a>]

01:31:37   external drive on my desktop that i [<a href="https://overcast.fm/+Ie_SuvneY/5497">TS</a>]

01:31:40   don't always keep plugged in it's just I [<a href="https://overcast.fm/+Ie_SuvneY/5500">TS</a>]

01:31:42   just call it storage and it's where I [<a href="https://overcast.fm/+Ie_SuvneY/5502">TS</a>]

01:31:43   keep all sorts of big ass stuff like [<a href="https://overcast.fm/+Ie_SuvneY/5503">TS</a>]

01:31:45   video and stuff that I don't necessarily [<a href="https://overcast.fm/+Ie_SuvneY/5505">TS</a>]

01:31:47   want to fill up my ass my SSD with and [<a href="https://overcast.fm/+Ie_SuvneY/5507">TS</a>]

01:31:50   every once in while I don't have it [<a href="https://overcast.fm/+Ie_SuvneY/5510">TS</a>]

01:31:52   plugged in for a while and they send you [<a href="https://overcast.fm/+Ie_SuvneY/5512">TS</a>]

01:31:53   a nice little email that says hey you [<a href="https://overcast.fm/+Ie_SuvneY/5513">TS</a>]

01:31:55   know that that device hasn't been backed [<a href="https://overcast.fm/+Ie_SuvneY/5515">TS</a>]

01:31:57   up in 21 days or something like that [<a href="https://overcast.fm/+Ie_SuvneY/5517">TS</a>]

01:31:58   right and that's like oh yeah back boys [<a href="https://overcast.fm/+Ie_SuvneY/5518">TS</a>]

01:32:01   are still running yeah I don't really [<a href="https://overcast.fm/+Ie_SuvneY/5521">TS</a>]

01:32:03   need I don't really need to plug it back [<a href="https://overcast.fm/+Ie_SuvneY/5523">TS</a>]

01:32:04   in because part of the reason it hasn't [<a href="https://overcast.fm/+Ie_SuvneY/5524">TS</a>]

01:32:06   backed up in 21 days as I obviously [<a href="https://overcast.fm/+Ie_SuvneY/5526">TS</a>]

01:32:08   haven't changed anything so exactly yeah [<a href="https://overcast.fm/+Ie_SuvneY/5528">TS</a>]

01:32:10   but I use carbon copy cloner for local [<a href="https://overcast.fm/+Ie_SuvneY/5530">TS</a>]

01:32:13   and then back place for yep for external [<a href="https://overcast.fm/+Ie_SuvneY/5533">TS</a>]

01:32:16   kiss house burns down yep and then you [<a href="https://overcast.fm/+Ie_SuvneY/5536">TS</a>]

01:32:20   think wow this is good news my house [<a href="https://overcast.fm/+Ie_SuvneY/5540">TS</a>]

01:32:21   burned down but I've I get to reset up [<a href="https://overcast.fm/+Ie_SuvneY/5541">TS</a>]

01:32:25   my computer it's awesome any nerds will [<a href="https://overcast.fm/+Ie_SuvneY/5545">TS</a>]

01:32:28   take any excuse to reset up on computer [<a href="https://overcast.fm/+Ie_SuvneY/5548">TS</a>]

01:32:30   oh so all right one of the points I [<a href="https://overcast.fm/+Ie_SuvneY/5550">TS</a>]

01:32:35   wouldn't say of contention but one of [<a href="https://overcast.fm/+Ie_SuvneY/5555">TS</a>]

01:32:37   the the the the things that we didn't [<a href="https://overcast.fm/+Ie_SuvneY/5557">TS</a>]

01:32:42   really think about last week during at [<a href="https://overcast.fm/+Ie_SuvneY/5562">TS</a>]

01:32:44   that meeting in cupertino was with a [<a href="https://overcast.fm/+Ie_SuvneY/5564">TS</a>]

01:32:48   with Schiller had said was hey all right [<a href="https://overcast.fm/+Ie_SuvneY/5568">TS</a>]

01:32:50   we're working on a new mac pro thought [<a href="https://overcast.fm/+Ie_SuvneY/5570">TS</a>]

01:32:52   up thought from the ground up we are [<a href="https://overcast.fm/+Ie_SuvneY/5572">TS</a>]

01:32:53   working on new apple branded displays to [<a href="https://overcast.fm/+Ie_SuvneY/5573">TS</a>]

01:32:57   go along with them neither you're not [<a href="https://overcast.fm/+Ie_SuvneY/5577">TS</a>]

01:33:00   going to see these products this year [<a href="https://overcast.fm/+Ie_SuvneY/5580">TS</a>]

01:33:01   and ever I think every single other [<a href="https://overcast.fm/+Ie_SuvneY/5581">TS</a>]

01:33:05   person at the table heard that and [<a href="https://overcast.fm/+Ie_SuvneY/5585">TS</a>]

01:33:07   thought okay these things are coming [<a href="https://overcast.fm/+Ie_SuvneY/5587">TS</a>]

01:33:09   next year and wow that in and and sort [<a href="https://overcast.fm/+Ie_SuvneY/5589">TS</a>]

01:33:14   of in the context of Wow Apple is [<a href="https://overcast.fm/+Ie_SuvneY/5594">TS</a>]

01:33:16   telling us about a product that's a year [<a href="https://overcast.fm/+Ie_SuvneY/5596">TS</a>]

01:33:18   out [<a href="https://overcast.fm/+Ie_SuvneY/5598">TS</a>]

01:33:18   which is you know sort of unprecedented [<a href="https://overcast.fm/+Ie_SuvneY/5598">TS</a>]

01:33:20   I guess it's the longest ever I mean [<a href="https://overcast.fm/+Ie_SuvneY/5600">TS</a>]

01:33:22   they've done things like they unveiled [<a href="https://overcast.fm/+Ie_SuvneY/5602">TS</a>]

01:33:24   the iphone at macworld in January and it [<a href="https://overcast.fm/+Ie_SuvneY/5604">TS</a>]

01:33:26   didn't ship until June there's that's a [<a href="https://overcast.fm/+Ie_SuvneY/5606">TS</a>]

01:33:28   six-month lead a year is pretty unusual [<a href="https://overcast.fm/+Ie_SuvneY/5608">TS</a>]

01:33:31   if not unprecedented but I had that in [<a href="https://overcast.fm/+Ie_SuvneY/5611">TS</a>]

01:33:35   my story at least one point where I used [<a href="https://overcast.fm/+Ie_SuvneY/5615">TS</a>]

01:33:38   the phrase quote unquote next year and I [<a href="https://overcast.fm/+Ie_SuvneY/5618">TS</a>]

01:33:40   got pinged the next morning from someone [<a href="https://overcast.fm/+Ie_SuvneY/5620">TS</a>]

01:33:43   an apple PR just to clarify that Apple [<a href="https://overcast.fm/+Ie_SuvneY/5623">TS</a>]

01:33:45   didn't say next year they did not say [<a href="https://overcast.fm/+Ie_SuvneY/5625">TS</a>]

01:33:48   next year either they just said not this [<a href="https://overcast.fm/+Ie_SuvneY/5628">TS</a>]

01:33:50   year and that there's this there's [<a href="https://overcast.fm/+Ie_SuvneY/5630">TS</a>]

01:33:52   obviously a subtle difference between [<a href="https://overcast.fm/+Ie_SuvneY/5632">TS</a>]

01:33:54   not this year and next year which is [<a href="https://overcast.fm/+Ie_SuvneY/5634">TS</a>]

01:33:57   that in theory it might not come until [<a href="https://overcast.fm/+Ie_SuvneY/5637">TS</a>]

01:34:00   2019 mmhmm yeah nobody from Apple [<a href="https://overcast.fm/+Ie_SuvneY/5640">TS</a>]

01:34:03   reached out to me like proactively like [<a href="https://overcast.fm/+Ie_SuvneY/5643">TS</a>]

01:34:05   that but I did look at my when I was [<a href="https://overcast.fm/+Ie_SuvneY/5645">TS</a>]

01:34:08   looking at the through my transcript [<a href="https://overcast.fm/+Ie_SuvneY/5648">TS</a>]

01:34:09   just you know kind of make sure I got [<a href="https://overcast.fm/+Ie_SuvneY/5649">TS</a>]

01:34:11   everything right and all that I realized [<a href="https://overcast.fm/+Ie_SuvneY/5651">TS</a>]

01:34:14   that nobody did I think it was Lance [<a href="https://overcast.fm/+Ie_SuvneY/5654">TS</a>]

01:34:17   kind of mentioned twice hey you know [<a href="https://overcast.fm/+Ie_SuvneY/5657">TS</a>]

01:34:19   these things that are coming next year [<a href="https://overcast.fm/+Ie_SuvneY/5659">TS</a>]

01:34:20   blah blah blah you know just that speed [<a href="https://overcast.fm/+Ie_SuvneY/5660">TS</a>]

01:34:22   into another question and there was no [<a href="https://overcast.fm/+Ie_SuvneY/5662">TS</a>]

01:34:23   pushback right so I think that's kind of [<a href="https://overcast.fm/+Ie_SuvneY/5663">TS</a>]

01:34:26   where my brain clicked over okay fine [<a href="https://overcast.fm/+Ie_SuvneY/5666">TS</a>]

01:34:28   they didn't push back against these but [<a href="https://overcast.fm/+Ie_SuvneY/5668">TS</a>]

01:34:30   it was a conversation so I didn't expect [<a href="https://overcast.fm/+Ie_SuvneY/5670">TS</a>]

01:34:32   them to necessarily push back against [<a href="https://overcast.fm/+Ie_SuvneY/5672">TS</a>]

01:34:33   every little thing or maybe they were [<a href="https://overcast.fm/+Ie_SuvneY/5673">TS</a>]

01:34:35   just waiting for the point of the [<a href="https://overcast.fm/+Ie_SuvneY/5675">TS</a>]

01:34:36   question right and they didn't you know [<a href="https://overcast.fm/+Ie_SuvneY/5676">TS</a>]

01:34:38   did slipped their mind or whatever well [<a href="https://overcast.fm/+Ie_SuvneY/5678">TS</a>]

01:34:41   yeah I know we're in that that they [<a href="https://overcast.fm/+Ie_SuvneY/5681">TS</a>]

01:34:43   specify next year so that makes sense [<a href="https://overcast.fm/+Ie_SuvneY/5683">TS</a>]

01:34:45   and I don't think that it means that it [<a href="https://overcast.fm/+Ie_SuvneY/5685">TS</a>]

01:34:48   won't come next year maybe it will but I [<a href="https://overcast.fm/+Ie_SuvneY/5688">TS</a>]

01:34:51   also think that they want to leave [<a href="https://overcast.fm/+Ie_SuvneY/5691">TS</a>]

01:34:52   themselves wiggle room in case they [<a href="https://overcast.fm/+Ie_SuvneY/5692">TS</a>]

01:34:54   can't get it done and in its first [<a href="https://overcast.fm/+Ie_SuvneY/5694">TS</a>]

01:34:55   quarter the year after a second quarter [<a href="https://overcast.fm/+Ie_SuvneY/5695">TS</a>]

01:34:57   of the year after you know I mean I [<a href="https://overcast.fm/+Ie_SuvneY/5697">TS</a>]

01:34:58   can't fathom lovely see it being three [<a href="https://overcast.fm/+Ie_SuvneY/5698">TS</a>]

01:35:00   years from now but no I definitely think [<a href="https://overcast.fm/+Ie_SuvneY/5700">TS</a>]

01:35:03   that they did not want to commit to eat [<a href="https://overcast.fm/+Ie_SuvneY/5703">TS</a>]

01:35:07   you know exactly 18 months from now no [<a href="https://overcast.fm/+Ie_SuvneY/5707">TS</a>]

01:35:09   longer kind of thing you know I think [<a href="https://overcast.fm/+Ie_SuvneY/5709">TS</a>]

01:35:11   it's I at first I was a little alarmed [<a href="https://overcast.fm/+Ie_SuvneY/5711">TS</a>]

01:35:14   by it but then I thought you know what I [<a href="https://overcast.fm/+Ie_SuvneY/5714">TS</a>]

01:35:16   think it's just it's just not it's their [<a href="https://overcast.fm/+Ie_SuvneY/5716">TS</a>]

01:35:20   institutional resistance to talking [<a href="https://overcast.fm/+Ie_SuvneY/5720">TS</a>]

01:35:22   about stuff in the future and making any [<a href="https://overcast.fm/+Ie_SuvneY/5722">TS</a>]

01:35:23   promises at all and and they're sort of [<a href="https://overcast.fm/+Ie_SuvneY/5723">TS</a>]

01:35:25   desire to under-promise and over-deliver [<a href="https://overcast.fm/+Ie_SuvneY/5725">TS</a>]

01:35:27   I can't help but suspect that internally [<a href="https://overcast.fm/+Ie_SuvneY/5727">TS</a>]

01:35:31   they certainly are [<a href="https://overcast.fm/+Ie_SuvneY/5731">TS</a>]

01:35:32   for next year if not early next year I [<a href="https://overcast.fm/+Ie_SuvneY/5732">TS</a>]

01:35:35   can't help but think that but that they [<a href="https://overcast.fm/+Ie_SuvneY/5735">TS</a>]

01:35:37   know that Murphy's Law can hit and that [<a href="https://overcast.fm/+Ie_SuvneY/5737">TS</a>]

01:35:39   they might spend six months pursuing [<a href="https://overcast.fm/+Ie_SuvneY/5739">TS</a>]

01:35:40   path X and decide nope we need to [<a href="https://overcast.fm/+Ie_SuvneY/5740">TS</a>]

01:35:43   backtrack and go down paths why instead [<a href="https://overcast.fm/+Ie_SuvneY/5743">TS</a>]

01:35:45   and now we're 6 we've lost six months [<a href="https://overcast.fm/+Ie_SuvneY/5745">TS</a>]

01:35:47   that that can happen with the product [<a href="https://overcast.fm/+Ie_SuvneY/5747">TS</a>]

01:35:49   but given the fact that they're hitting [<a href="https://overcast.fm/+Ie_SuvneY/5749">TS</a>]

01:35:53   this reset button on a what's now four [<a href="https://overcast.fm/+Ie_SuvneY/5753">TS</a>]

01:35:57   year old computer or almost four coming [<a href="https://overcast.fm/+Ie_SuvneY/5757">TS</a>]

01:36:00   up for it but that's call it three I [<a href="https://overcast.fm/+Ie_SuvneY/5760">TS</a>]

01:36:01   guess because it shipped at the end of [<a href="https://overcast.fm/+Ie_SuvneY/5761">TS</a>]

01:36:03   2013 a let's be generous and call it a [<a href="https://overcast.fm/+Ie_SuvneY/5763">TS</a>]

01:36:06   three and a half year old computer uh it [<a href="https://overcast.fm/+Ie_SuvneY/5766">TS</a>]

01:36:12   that they're doing this now and saying [<a href="https://overcast.fm/+Ie_SuvneY/5772">TS</a>]

01:36:15   it's still going to take at least a year [<a href="https://overcast.fm/+Ie_SuvneY/5775">TS</a>]

01:36:16   that that's a pretty long time for the [<a href="https://overcast.fm/+Ie_SuvneY/5776">TS</a>]

01:36:20   world's most most successful profitable [<a href="https://overcast.fm/+Ie_SuvneY/5780">TS</a>]

01:36:24   company that specializes in making [<a href="https://overcast.fm/+Ie_SuvneY/5784">TS</a>]

01:36:26   computers to make a great cuter that [<a href="https://overcast.fm/+Ie_SuvneY/5786">TS</a>]

01:36:29   should be at a basic level fundamentally [<a href="https://overcast.fm/+Ie_SuvneY/5789">TS</a>]

01:36:34   similar to you know high-end intel-based [<a href="https://overcast.fm/+Ie_SuvneY/5794">TS</a>]

01:36:38   workstations you know that that part of [<a href="https://overcast.fm/+Ie_SuvneY/5798">TS</a>]

01:36:41   this is isn't you know it's not designed [<a href="https://overcast.fm/+Ie_SuvneY/5801">TS</a>]

01:36:44   in her own at least we think they're not [<a href="https://overcast.fm/+Ie_SuvneY/5804">TS</a>]

01:36:46   designing their own cpu to go with this [<a href="https://overcast.fm/+Ie_SuvneY/5806">TS</a>]

01:36:48   right you know that and you know and on [<a href="https://overcast.fm/+Ie_SuvneY/5808">TS</a>]

01:36:52   the flip side of that i want to so I [<a href="https://overcast.fm/+Ie_SuvneY/5812">TS</a>]

01:36:53   want to hear your thoughts about is is [<a href="https://overcast.fm/+Ie_SuvneY/5813">TS</a>]

01:36:55   part of the pushback I got from my [<a href="https://overcast.fm/+Ie_SuvneY/5815">TS</a>]

01:36:56   article was specifically about this it's [<a href="https://overcast.fm/+Ie_SuvneY/5816">TS</a>]

01:37:00   not coming this year and and the [<a href="https://overcast.fm/+Ie_SuvneY/5820">TS</a>]

01:37:02   pushback I heard was from people readers [<a href="https://overcast.fm/+Ie_SuvneY/5822">TS</a>]

01:37:05   and listeners of the show were obviously [<a href="https://overcast.fm/+Ie_SuvneY/5825">TS</a>]

01:37:07   frustrated at the mac pro who didn't [<a href="https://overcast.fm/+Ie_SuvneY/5827">TS</a>]

01:37:09   take this announcement as the good news [<a href="https://overcast.fm/+Ie_SuvneY/5829">TS</a>]

01:37:12   that I took it as because my biggest [<a href="https://overcast.fm/+Ie_SuvneY/5832">TS</a>]

01:37:14   fear like I said going in was that they [<a href="https://overcast.fm/+Ie_SuvneY/5834">TS</a>]

01:37:16   were going to say we're not gonna make a [<a href="https://overcast.fm/+Ie_SuvneY/5836">TS</a>]

01:37:17   mac pro anymore right like nothing at [<a href="https://overcast.fm/+Ie_SuvneY/5837">TS</a>]

01:37:19   all right right that's my that was my [<a href="https://overcast.fm/+Ie_SuvneY/5839">TS</a>]

01:37:21   bad news and my good news scenario is [<a href="https://overcast.fm/+Ie_SuvneY/5841">TS</a>]

01:37:22   the the mac pro is coming but it's not [<a href="https://overcast.fm/+Ie_SuvneY/5842">TS</a>]

01:37:25   coming for a while and I thought that [<a href="https://overcast.fm/+Ie_SuvneY/5845">TS</a>]

01:37:28   that was the good news because if the [<a href="https://overcast.fm/+Ie_SuvneY/5848">TS</a>]

01:37:29   the in theory good news would be we have [<a href="https://overcast.fm/+Ie_SuvneY/5849">TS</a>]

01:37:32   a new mac pro and here it is or we have [<a href="https://overcast.fm/+Ie_SuvneY/5852">TS</a>]

01:37:34   a new mac pro and it's coming at WWDC [<a href="https://overcast.fm/+Ie_SuvneY/5854">TS</a>]

01:37:37   they wouldn't have had the meeting they [<a href="https://overcast.fm/+Ie_SuvneY/5857">TS</a>]

01:37:40   would have just either shown had an [<a href="https://overcast.fm/+Ie_SuvneY/5860">TS</a>]

01:37:42   event and shown it or they would have [<a href="https://overcast.fm/+Ie_SuvneY/5862">TS</a>]

01:37:43   waited until June they could have at [<a href="https://overcast.fm/+Ie_SuvneY/5863">TS</a>]

01:37:45   least one [<a href="https://overcast.fm/+Ie_SuvneY/5865">TS</a>]

01:37:45   did that long and then it shown it I [<a href="https://overcast.fm/+Ie_SuvneY/5865">TS</a>]

01:37:47   three of fact that it couldn't even be [<a href="https://overcast.fm/+Ie_SuvneY/5867">TS</a>]

01:37:50   shown in June meant that they needed to [<a href="https://overcast.fm/+Ie_SuvneY/5870">TS</a>]

01:37:53   do something like this and so I knew [<a href="https://overcast.fm/+Ie_SuvneY/5873">TS</a>]

01:37:54   that going into the meeting that there's [<a href="https://overcast.fm/+Ie_SuvneY/5874">TS</a>]

01:37:56   no way they're going to show it to us [<a href="https://overcast.fm/+Ie_SuvneY/5876">TS</a>]

01:37:57   you know it can't be coming soon so the [<a href="https://overcast.fm/+Ie_SuvneY/5877">TS</a>]

01:37:59   best possible case would be that they [<a href="https://overcast.fm/+Ie_SuvneY/5879">TS</a>]

01:38:01   say to us you know it's coming at the [<a href="https://overcast.fm/+Ie_SuvneY/5881">TS</a>]

01:38:03   end of the year I thought would maybe be [<a href="https://overcast.fm/+Ie_SuvneY/5883">TS</a>]

01:38:05   the ideal case but I what I heard from [<a href="https://overcast.fm/+Ie_SuvneY/5885">TS</a>]

01:38:08   people was god damn it why can't apple [<a href="https://overcast.fm/+Ie_SuvneY/5888">TS</a>]

01:38:12   just take a motherboard from intel and [<a href="https://overcast.fm/+Ie_SuvneY/5892">TS</a>]

01:38:16   some high-end nvidia graphics cards and [<a href="https://overcast.fm/+Ie_SuvneY/5896">TS</a>]

01:38:19   put them in a goddamn box and sell it to [<a href="https://overcast.fm/+Ie_SuvneY/5899">TS</a>]

01:38:21   me mm-hmm right how long did it take [<a href="https://overcast.fm/+Ie_SuvneY/5901">TS</a>]

01:38:23   right how long can it take to make a [<a href="https://overcast.fm/+Ie_SuvneY/5903">TS</a>]

01:38:26   nice to unity eyes aluminum case done [<a href="https://overcast.fm/+Ie_SuvneY/5906">TS</a>]

01:38:28   right you know give jony ive's team a [<a href="https://overcast.fm/+Ie_SuvneY/5908">TS</a>]

01:38:30   month to make a nice looking box and [<a href="https://overcast.fm/+Ie_SuvneY/5910">TS</a>]

01:38:32   ship the goddamn thing and I wonder what [<a href="https://overcast.fm/+Ie_SuvneY/5912">TS</a>]

01:38:35   you did what you think about that like [<a href="https://overcast.fm/+Ie_SuvneY/5915">TS</a>]

01:38:38   what is it that they're doing that's [<a href="https://overcast.fm/+Ie_SuvneY/5918">TS</a>]

01:38:39   going to take them at least a year [<a href="https://overcast.fm/+Ie_SuvneY/5919">TS</a>]

01:38:42   combated to however long they've already [<a href="https://overcast.fm/+Ie_SuvneY/5922">TS</a>]

01:38:46   been working on on this which right [<a href="https://overcast.fm/+Ie_SuvneY/5926">TS</a>]

01:38:48   eames to be at least six months probably [<a href="https://overcast.fm/+Ie_SuvneY/5928">TS</a>]

01:38:51   a little more but at least six months [<a href="https://overcast.fm/+Ie_SuvneY/5931">TS</a>]

01:38:52   since I I think they'd flip the switch [<a href="https://overcast.fm/+Ie_SuvneY/5932">TS</a>]

01:38:54   and said full speed ahead yeah I don't [<a href="https://overcast.fm/+Ie_SuvneY/5934">TS</a>]

01:38:59   know I mean I keep going back it's like [<a href="https://overcast.fm/+Ie_SuvneY/5939">TS</a>]

01:39:01   almost like hunting me now when they're [<a href="https://overcast.fm/+Ie_SuvneY/5941">TS</a>]

01:39:03   saying like you know if we're gonna do [<a href="https://overcast.fm/+Ie_SuvneY/5943">TS</a>]

01:39:04   anything we want to make sure that its [<a href="https://overcast.fm/+Ie_SuvneY/5944">TS</a>]

01:39:06   innovative and that you know it's not [<a href="https://overcast.fm/+Ie_SuvneY/5946">TS</a>]

01:39:08   the same old thing and I think I think [<a href="https://overcast.fm/+Ie_SuvneY/5948">TS</a>]

01:39:10   that it's fine like the best case [<a href="https://overcast.fm/+Ie_SuvneY/5950">TS</a>]

01:39:12   scenario of that is iphone you know it I [<a href="https://overcast.fm/+Ie_SuvneY/5952">TS</a>]

01:39:16   don't know what that could be there's [<a href="https://overcast.fm/+Ie_SuvneY/5956">TS</a>]

01:39:17   two things that stick in my mind [<a href="https://overcast.fm/+Ie_SuvneY/5957">TS</a>]

01:39:19   completely unrelated to Apple well not [<a href="https://overcast.fm/+Ie_SuvneY/5959">TS</a>]

01:39:21   not completely but you know sort of [<a href="https://overcast.fm/+Ie_SuvneY/5961">TS</a>]

01:39:22   unrelated to Apple that they did sound [<a href="https://overcast.fm/+Ie_SuvneY/5962">TS</a>]

01:39:26   intriguing one of the reasons I asked [<a href="https://overcast.fm/+Ie_SuvneY/5966">TS</a>]

01:39:28   you know what's your feeling on external [<a href="https://overcast.fm/+Ie_SuvneY/5968">TS</a>]

01:39:30   GP is was that was my assumption of what [<a href="https://overcast.fm/+Ie_SuvneY/5970">TS</a>]

01:39:33   the mac pro was because I had heard a [<a href="https://overcast.fm/+Ie_SuvneY/5973">TS</a>]

01:39:37   little bit before the mac pro was [<a href="https://overcast.fm/+Ie_SuvneY/5977">TS</a>]

01:39:38   announced you know these things start to [<a href="https://overcast.fm/+Ie_SuvneY/5978">TS</a>]

01:39:40   come up in conversation as you have them [<a href="https://overcast.fm/+Ie_SuvneY/5980">TS</a>]

01:39:42   nothing I could put together really [<a href="https://overcast.fm/+Ie_SuvneY/5982">TS</a>]

01:39:44   solidly but I'd heard you know it's a [<a href="https://overcast.fm/+Ie_SuvneY/5984">TS</a>]

01:39:46   little blob of a machine and they're [<a href="https://overcast.fm/+Ie_SuvneY/5986">TS</a>]

01:39:48   going to focus on peripherals which is [<a href="https://overcast.fm/+Ie_SuvneY/5988">TS</a>]

01:39:50   essentially what they were trying to do [<a href="https://overcast.fm/+Ie_SuvneY/5990">TS</a>]

01:39:51   but the peripherals never really [<a href="https://overcast.fm/+Ie_SuvneY/5991">TS</a>]

01:39:53   materialized because of federal issues [<a href="https://overcast.fm/+Ie_SuvneY/5993">TS</a>]

01:39:55   and all that stuff you know in terms of [<a href="https://overcast.fm/+Ie_SuvneY/5995">TS</a>]

01:39:56   the vast array of them they thought [<a href="https://overcast.fm/+Ie_SuvneY/5996">TS</a>]

01:39:58   we're going to accompany [<a href="https://overcast.fm/+Ie_SuvneY/5998">TS</a>]

01:40:00   this thing but the peripheral that I was [<a href="https://overcast.fm/+Ie_SuvneY/6000">TS</a>]

01:40:01   really focused on in my mind was an [<a href="https://overcast.fm/+Ie_SuvneY/6001">TS</a>]

01:40:03   external GPU so it's saying hey like [<a href="https://overcast.fm/+Ie_SuvneY/6003">TS</a>]

01:40:06   this is what we launched today we think [<a href="https://overcast.fm/+Ie_SuvneY/6006">TS</a>]

01:40:07   it's going to be great for most people's [<a href="https://overcast.fm/+Ie_SuvneY/6007">TS</a>]

01:40:09   computing needs blah blah blah and then [<a href="https://overcast.fm/+Ie_SuvneY/6009">TS</a>]

01:40:11   you know in six months we're gonna have [<a href="https://overcast.fm/+Ie_SuvneY/6011">TS</a>]

01:40:13   a partner like Nvidia or AMD obviously [<a href="https://overcast.fm/+Ie_SuvneY/6013">TS</a>]

01:40:15   who they work very closely with who has [<a href="https://overcast.fm/+Ie_SuvneY/6015">TS</a>]

01:40:18   an external GPU you can plug in and [<a href="https://overcast.fm/+Ie_SuvneY/6018">TS</a>]

01:40:21   we'll handle your rendering tasks and [<a href="https://overcast.fm/+Ie_SuvneY/6021">TS</a>]

01:40:23   run your games and you can just pick [<a href="https://overcast.fm/+Ie_SuvneY/6023">TS</a>]

01:40:25   which GPU you're going to use in boom [<a href="https://overcast.fm/+Ie_SuvneY/6025">TS</a>]

01:40:26   right and you can just do that and this [<a href="https://overcast.fm/+Ie_SuvneY/6026">TS</a>]

01:40:29   that way this little blob of a machine [<a href="https://overcast.fm/+Ie_SuvneY/6029">TS</a>]

01:40:31   lives on your desk for 45 years 8 years [<a href="https://overcast.fm/+Ie_SuvneY/6031">TS</a>]

01:40:34   10 years and you get the newest GPU and [<a href="https://overcast.fm/+Ie_SuvneY/6034">TS</a>]

01:40:37   plug it in and as long as the i/o [<a href="https://overcast.fm/+Ie_SuvneY/6037">TS</a>]

01:40:39   doesn't change you know we don't have [<a href="https://overcast.fm/+Ie_SuvneY/6039">TS</a>]

01:40:41   some massive change in shift in i/o [<a href="https://overcast.fm/+Ie_SuvneY/6041">TS</a>]

01:40:43   which will happen every five eight years [<a href="https://overcast.fm/+Ie_SuvneY/6043">TS</a>]

01:40:44   whatever then you're good you're golden [<a href="https://overcast.fm/+Ie_SuvneY/6044">TS</a>]

01:40:47   and you're going to be able to keep [<a href="https://overcast.fm/+Ie_SuvneY/6047">TS</a>]

01:40:48   using this for the GPU intensive tasks [<a href="https://overcast.fm/+Ie_SuvneY/6048">TS</a>]

01:40:52   that you have that was my thought [<a href="https://overcast.fm/+Ie_SuvneY/6052">TS</a>]

01:40:53   originally for it mmm I was obviously [<a href="https://overcast.fm/+Ie_SuvneY/6053">TS</a>]

01:40:56   too aggressive in the way I was thinking [<a href="https://overcast.fm/+Ie_SuvneY/6056">TS</a>]

01:40:58   about it it gets one way to put it big [<a href="https://overcast.fm/+Ie_SuvneY/6058">TS</a>]

01:41:01   apple was too though I do well yeah yeah [<a href="https://overcast.fm/+Ie_SuvneY/6061">TS</a>]

01:41:04   yeah I guess so but not in that way [<a href="https://overcast.fm/+Ie_SuvneY/6064">TS</a>]

01:41:06   right in a different way in a different [<a href="https://overcast.fm/+Ie_SuvneY/6066">TS</a>]

01:41:07   direction completely so what I thinking [<a href="https://overcast.fm/+Ie_SuvneY/6067">TS</a>]

01:41:11   is like maybe that's the answer may be [<a href="https://overcast.fm/+Ie_SuvneY/6071">TS</a>]

01:41:12   that they figured out like hey maybe [<a href="https://overcast.fm/+Ie_SuvneY/6072">TS</a>]

01:41:14   external GPUs are the thing and they can [<a href="https://overcast.fm/+Ie_SuvneY/6074">TS</a>]

01:41:17   go to Nvidia and say hey build us a GPU [<a href="https://overcast.fm/+Ie_SuvneY/6077">TS</a>]

01:41:21   or an accessory the people plug their [<a href="https://overcast.fm/+Ie_SuvneY/6081">TS</a>]

01:41:24   GPUs into and then we don't have to [<a href="https://overcast.fm/+Ie_SuvneY/6084">TS</a>]

01:41:25   worry about it but it doesn't it doesn't [<a href="https://overcast.fm/+Ie_SuvneY/6085">TS</a>]

01:41:27   seem right to me right because like then [<a href="https://overcast.fm/+Ie_SuvneY/6087">TS</a>]

01:41:30   they would be doubling down on their [<a href="https://overcast.fm/+Ie_SuvneY/6090">TS</a>]

01:41:32   current shape and form factor and I [<a href="https://overcast.fm/+Ie_SuvneY/6092">TS</a>]

01:41:34   don't think that they would be doing [<a href="https://overcast.fm/+Ie_SuvneY/6094">TS</a>]

01:41:34   that if they they brought us in to have [<a href="https://overcast.fm/+Ie_SuvneY/6094">TS</a>]

01:41:36   this the whole discussion yeah I but the [<a href="https://overcast.fm/+Ie_SuvneY/6096">TS</a>]

01:41:40   answer was unambiguous though you asked [<a href="https://overcast.fm/+Ie_SuvneY/6100">TS</a>]

01:41:43   you know what would you guys see a [<a href="https://overcast.fm/+Ie_SuvneY/6103">TS</a>]

01:41:44   future for external GPUs and i think was [<a href="https://overcast.fm/+Ie_SuvneY/6104">TS</a>]

01:41:48   federighi who answered I'm ambiguously [<a href="https://overcast.fm/+Ie_SuvneY/6108">TS</a>]

01:41:50   yes you know we see a place for external [<a href="https://overcast.fm/+Ie_SuvneY/6110">TS</a>]

01:41:52   gps it was very short there was there [<a href="https://overcast.fm/+Ie_SuvneY/6112">TS</a>]

01:41:54   interesting and then turness i think [<a href="https://overcast.fm/+Ie_SuvneY/6114">TS</a>]

01:41:56   said for some applications absolutely [<a href="https://overcast.fm/+Ie_SuvneY/6116">TS</a>]

01:41:58   for others know which is another way of [<a href="https://overcast.fm/+Ie_SuvneY/6118">TS</a>]

01:42:00   saying get doesn't work always but does [<a href="https://overcast.fm/+Ie_SuvneY/6120">TS</a>]

01:42:02   work sometimes right but not you know [<a href="https://overcast.fm/+Ie_SuvneY/6122">TS</a>]

01:42:04   I'd not those are terrible terrible idea [<a href="https://overcast.fm/+Ie_SuvneY/6124">TS</a>]

01:42:07   like touch right right uh right and that [<a href="https://overcast.fm/+Ie_SuvneY/6127">TS</a>]

01:42:10   was like a long discussion about why [<a href="https://overcast.fm/+Ie_SuvneY/6130">TS</a>]

01:42:12   there no no [<a href="https://overcast.fm/+Ie_SuvneY/6132">TS</a>]

01:42:13   they're not you know of all that you [<a href="https://overcast.fm/+Ie_SuvneY/6133">TS</a>]

01:42:15   know a lot of the questions they [<a href="https://overcast.fm/+Ie_SuvneY/6135">TS</a>]

01:42:16   wouldn't give a yes or no to but they [<a href="https://overcast.fm/+Ie_SuvneY/6136">TS</a>]

01:42:17   gave a note to touch and it was it [<a href="https://overcast.fm/+Ie_SuvneY/6137">TS</a>]

01:42:19   wasn't just know it was no and it was a [<a href="https://overcast.fm/+Ie_SuvneY/6139">TS</a>]

01:42:21   long discussion but the external GPU is [<a href="https://overcast.fm/+Ie_SuvneY/6141">TS</a>]

01:42:23   yes and some for some cases I think the [<a href="https://overcast.fm/+Ie_SuvneY/6143">TS</a>]

01:42:26   other thing that they were pretty [<a href="https://overcast.fm/+Ie_SuvneY/6146">TS</a>]

01:42:27   ambiguous about is that the new Mac Pro [<a href="https://overcast.fm/+Ie_SuvneY/6147">TS</a>]

01:42:28   has to be able to support a big honking [<a href="https://overcast.fm/+Ie_SuvneY/6148">TS</a>]

01:42:31   internal GPU that whatever you might do [<a href="https://overcast.fm/+Ie_SuvneY/6151">TS</a>]

01:42:34   as a niche within an itch that would [<a href="https://overcast.fm/+Ie_SuvneY/6154">TS</a>]

01:42:38   require external GPUs fundamentally this [<a href="https://overcast.fm/+Ie_SuvneY/6158">TS</a>]

01:42:41   machine has to accommodate a big honking [<a href="https://overcast.fm/+Ie_SuvneY/6161">TS</a>]

01:42:43   GPU that's there all the time and can [<a href="https://overcast.fm/+Ie_SuvneY/6163">TS</a>]

01:42:45   can get pretty can do things that will [<a href="https://overcast.fm/+Ie_SuvneY/6165">TS</a>]

01:42:47   make it hot and have the heat dissipate [<a href="https://overcast.fm/+Ie_SuvneY/6167">TS</a>]

01:42:49   I thought that was pretty unambiguous to [<a href="https://overcast.fm/+Ie_SuvneY/6169">TS</a>]

01:42:52   UM there was so the other trend besides [<a href="https://overcast.fm/+Ie_SuvneY/6172">TS</a>]

01:42:57   the external GPUs I'll just interject [<a href="https://overcast.fm/+Ie_SuvneY/6177">TS</a>]

01:42:59   this I don't I don't know why this is [<a href="https://overcast.fm/+Ie_SuvneY/6179">TS</a>]

01:43:04   tickling my brain but there's there are [<a href="https://overcast.fm/+Ie_SuvneY/6184">TS</a>]

01:43:07   types of computers obviously the people [<a href="https://overcast.fm/+Ie_SuvneY/6187">TS</a>]

01:43:09   who build pcs are very familiar you know [<a href="https://overcast.fm/+Ie_SuvneY/6189">TS</a>]

01:43:10   you have like the full-size ATX case [<a href="https://overcast.fm/+Ie_SuvneY/6190">TS</a>]

01:43:14   right which is your big case and then [<a href="https://overcast.fm/+Ie_SuvneY/6194">TS</a>]

01:43:16   you have mini ATX micro ATX so on and so [<a href="https://overcast.fm/+Ie_SuvneY/6196">TS</a>]

01:43:20   forth right basically smaller and [<a href="https://overcast.fm/+Ie_SuvneY/6200">TS</a>]

01:43:22   smaller cases and at some point they you [<a href="https://overcast.fm/+Ie_SuvneY/6202">TS</a>]

01:43:24   have to get like a smaller motherboard [<a href="https://overcast.fm/+Ie_SuvneY/6204">TS</a>]

01:43:26   or motherboard that's meant specifically [<a href="https://overcast.fm/+Ie_SuvneY/6206">TS</a>]

01:43:27   to conserve space and maybe it doesn't [<a href="https://overcast.fm/+Ie_SuvneY/6207">TS</a>]

01:43:30   have as many ram slots or maybe it [<a href="https://overcast.fm/+Ie_SuvneY/6210">TS</a>]

01:43:31   doesn't you know have as many uh [<a href="https://overcast.fm/+Ie_SuvneY/6211">TS</a>]

01:43:33   creature comforts or whatever and it [<a href="https://overcast.fm/+Ie_SuvneY/6213">TS</a>]

01:43:37   shrinks and shrinks and shrinks but [<a href="https://overcast.fm/+Ie_SuvneY/6217">TS</a>]

01:43:38   there are their miniature Capri Bo [<a href="https://overcast.fm/+Ie_SuvneY/6218">TS</a>]

01:43:40   computers called nukes or knucks and [<a href="https://overcast.fm/+Ie_SuvneY/6220">TS</a>]

01:43:43   that are Microsoft has a very popular [<a href="https://overcast.fm/+Ie_SuvneY/6223">TS</a>]

01:43:45   one where if it's like you need you know [<a href="https://overcast.fm/+Ie_SuvneY/6225">TS</a>]

01:43:47   you need somebody who needs a computer [<a href="https://overcast.fm/+Ie_SuvneY/6227">TS</a>]

01:43:49   but they don't really need anything [<a href="https://overcast.fm/+Ie_SuvneY/6229">TS</a>]

01:43:50   special they just buy a nuk right it's [<a href="https://overcast.fm/+Ie_SuvneY/6230">TS</a>]

01:43:51   like 200 bucks and boom you get yourself [<a href="https://overcast.fm/+Ie_SuvneY/6231">TS</a>]

01:43:53   computer plug a monitor and you're good [<a href="https://overcast.fm/+Ie_SuvneY/6233">TS</a>]

01:43:55   and then there's other ones that are [<a href="https://overcast.fm/+Ie_SuvneY/6235">TS</a>]

01:43:58   about really about like fitting really [<a href="https://overcast.fm/+Ie_SuvneY/6238">TS</a>]

01:44:03   robust graphics cards into tiny cases [<a href="https://overcast.fm/+Ie_SuvneY/6243">TS</a>]

01:44:07   like really small cases and some of [<a href="https://overcast.fm/+Ie_SuvneY/6247">TS</a>]

01:44:10   these pc and i'll have to look it up [<a href="https://overcast.fm/+Ie_SuvneY/6250">TS</a>]

01:44:11   once again i don't have it a finger tips [<a href="https://overcast.fm/+Ie_SuvneY/6251">TS</a>]

01:44:13   but some of these cases are essentially [<a href="https://overcast.fm/+Ie_SuvneY/6253">TS</a>]

01:44:15   an excuse for a graphics card right they [<a href="https://overcast.fm/+Ie_SuvneY/6255">TS</a>]

01:44:17   just they wrap around the graphics card [<a href="https://overcast.fm/+Ie_SuvneY/6257">TS</a>]

01:44:19   the motherboard is specifically designed [<a href="https://overcast.fm/+Ie_SuvneY/6259">TS</a>]

01:44:21   to fit inside the case as small as [<a href="https://overcast.fm/+Ie_SuvneY/6261">TS</a>]

01:44:23   possible and the thing looks like a [<a href="https://overcast.fm/+Ie_SuvneY/6263">TS</a>]

01:44:25   bread loaf right and [<a href="https://overcast.fm/+Ie_SuvneY/6265">TS</a>]

01:44:27   just it's all about the GPU and and it's [<a href="https://overcast.fm/+Ie_SuvneY/6267">TS</a>]

01:44:30   for gamers who want the power but don't [<a href="https://overcast.fm/+Ie_SuvneY/6270">TS</a>]

01:44:33   want to sacrifice the space and I think [<a href="https://overcast.fm/+Ie_SuvneY/6273">TS</a>]

01:44:35   VR and to a lesser extent AR are driving [<a href="https://overcast.fm/+Ie_SuvneY/6275">TS</a>]

01:44:38   this cut this sort of category where [<a href="https://overcast.fm/+Ie_SuvneY/6278">TS</a>]

01:44:42   you've got a person who wants to do VR [<a href="https://overcast.fm/+Ie_SuvneY/6282">TS</a>]

01:44:44   and maybe they want to port it around [<a href="https://overcast.fm/+Ie_SuvneY/6284">TS</a>]

01:44:45   and go to groups to you know go to their [<a href="https://overcast.fm/+Ie_SuvneY/6285">TS</a>]

01:44:48   friend's house and bring it or whatever [<a href="https://overcast.fm/+Ie_SuvneY/6288">TS</a>]

01:44:49   like these evangelists fvr evangelists [<a href="https://overcast.fm/+Ie_SuvneY/6289">TS</a>]

01:44:51   pushing the thing forward in gamers who [<a href="https://overcast.fm/+Ie_SuvneY/6291">TS</a>]

01:44:54   want the latest bleeding edge you know [<a href="https://overcast.fm/+Ie_SuvneY/6294">TS</a>]

01:44:56   thing like hundred thousand VR headsets [<a href="https://overcast.fm/+Ie_SuvneY/6296">TS</a>]

01:44:58   or so have been sold so far so you [<a href="https://overcast.fm/+Ie_SuvneY/6298">TS</a>]

01:45:00   figure a hundred thousand users that's [<a href="https://overcast.fm/+Ie_SuvneY/6300">TS</a>]

01:45:02   enough for some case manufacturer to go [<a href="https://overcast.fm/+Ie_SuvneY/6302">TS</a>]

01:45:04   hey let me build a specialty case right [<a href="https://overcast.fm/+Ie_SuvneY/6304">TS</a>]

01:45:06   and I think for me it makes it a ton of [<a href="https://overcast.fm/+Ie_SuvneY/6306">TS</a>]

01:45:09   sense like I love it I love the idea [<a href="https://overcast.fm/+Ie_SuvneY/6309">TS</a>]

01:45:11   because like if I travel between cities [<a href="https://overcast.fm/+Ie_SuvneY/6311">TS</a>]

01:45:13   and I want which I do often and i want [<a href="https://overcast.fm/+Ie_SuvneY/6313">TS</a>]

01:45:15   to bring my VR kit I can pack my headset [<a href="https://overcast.fm/+Ie_SuvneY/6315">TS</a>]

01:45:17   in my cords into a relatively small bag [<a href="https://overcast.fm/+Ie_SuvneY/6317">TS</a>]

01:45:19   but then I got this big old tower [<a href="https://overcast.fm/+Ie_SuvneY/6319">TS</a>]

01:45:21   computer that runs this thing and that [<a href="https://overcast.fm/+Ie_SuvneY/6321">TS</a>]

01:45:23   sucks right right and in a laptop sort [<a href="https://overcast.fm/+Ie_SuvneY/6323">TS</a>]

01:45:26   of runs it but won't run it really well [<a href="https://overcast.fm/+Ie_SuvneY/6326">TS</a>]

01:45:28   it won't run it like an nvidia high-end [<a href="https://overcast.fm/+Ie_SuvneY/6328">TS</a>]

01:45:31   1080 or no high-end AMD card well and so [<a href="https://overcast.fm/+Ie_SuvneY/6331">TS</a>]

01:45:34   there's something about that it's like [<a href="https://overcast.fm/+Ie_SuvneY/6334">TS</a>]

01:45:36   maybe that you're thinking like well [<a href="https://overcast.fm/+Ie_SuvneY/6336">TS</a>]

01:45:38   heck if this is the future let's lean [<a href="https://overcast.fm/+Ie_SuvneY/6338">TS</a>]

01:45:40   into it right let's honor the shape and [<a href="https://overcast.fm/+Ie_SuvneY/6340">TS</a>]

01:45:44   the the power and the the desire to slot [<a href="https://overcast.fm/+Ie_SuvneY/6344">TS</a>]

01:45:48   these things in here and just build a [<a href="https://overcast.fm/+Ie_SuvneY/6348">TS</a>]

01:45:50   case that accommodates two full-size [<a href="https://overcast.fm/+Ie_SuvneY/6350">TS</a>]

01:45:52   graphics cards and up to four SSDs and [<a href="https://overcast.fm/+Ie_SuvneY/6352">TS</a>]

01:45:55   that's it and I mean I don't know you [<a href="https://overcast.fm/+Ie_SuvneY/6355">TS</a>]

01:45:58   know it's like same kind of ideas but [<a href="https://overcast.fm/+Ie_SuvneY/6358">TS</a>]

01:46:00   leaning in a different direction I just [<a href="https://overcast.fm/+Ie_SuvneY/6360">TS</a>]

01:46:03   don't know if they do that or if they go [<a href="https://overcast.fm/+Ie_SuvneY/6363">TS</a>]

01:46:04   full-on like bunch of space I think VR [<a href="https://overcast.fm/+Ie_SuvneY/6364">TS</a>]

01:46:06   is is an interesting topic to combined [<a href="https://overcast.fm/+Ie_SuvneY/6366">TS</a>]

01:46:09   with this discussion of the Mac Pro and [<a href="https://overcast.fm/+Ie_SuvneY/6369">TS</a>]

01:46:12   the most powerful possible graphics you [<a href="https://overcast.fm/+Ie_SuvneY/6372">TS</a>]

01:46:14   can get running on an Apple device today [<a href="https://overcast.fm/+Ie_SuvneY/6374">TS</a>]

01:46:16   but not in the obvious first level [<a href="https://overcast.fm/+Ie_SuvneY/6376">TS</a>]

01:46:21   scenario of hay in the current world Mac [<a href="https://overcast.fm/+Ie_SuvneY/6381">TS</a>]

01:46:26   users can't run vr in a mass-market way [<a href="https://overcast.fm/+Ie_SuvneY/6386">TS</a>]

01:46:29   or can't do it well and that things like [<a href="https://overcast.fm/+Ie_SuvneY/6389">TS</a>]

01:46:32   the oculus don't even support it because [<a href="https://overcast.fm/+Ie_SuvneY/6392">TS</a>]

01:46:34   there's no graphics card that's up to [<a href="https://overcast.fm/+Ie_SuvneY/6394">TS</a>]

01:46:35   their specs etc etc I think from Apple's [<a href="https://overcast.fm/+Ie_SuvneY/6395">TS</a>]

01:46:38   perspective that's not really relevant [<a href="https://overcast.fm/+Ie_SuvneY/6398">TS</a>]

01:46:40   and I thing [<a href="https://overcast.fm/+Ie_SuvneY/6400">TS</a>]

01:46:41   that they're correct that it's not [<a href="https://overcast.fm/+Ie_SuvneY/6401">TS</a>]

01:46:42   relevant that the ultimate matts market [<a href="https://overcast.fm/+Ie_SuvneY/6402">TS</a>]

01:46:45   way for Apple to do vr or ar is to [<a href="https://overcast.fm/+Ie_SuvneY/6405">TS</a>]

01:46:49   create a standalone device with a this [<a href="https://overcast.fm/+Ie_SuvneY/6409">TS</a>]

01:46:52   is what Apple does so when they go to a [<a href="https://overcast.fm/+Ie_SuvneY/6412">TS</a>]

01:46:54   new form factor they create a new and [<a href="https://overcast.fm/+Ie_SuvneY/6414">TS</a>]

01:46:56   entirely new interface that is meant to [<a href="https://overcast.fm/+Ie_SuvneY/6416">TS</a>]

01:46:58   be optimal for that form factor and so [<a href="https://overcast.fm/+Ie_SuvneY/6418">TS</a>]

01:47:01   from Apple's perspective the right way [<a href="https://overcast.fm/+Ie_SuvneY/6421">TS</a>]

01:47:04   to do VR is to bide your time and wait [<a href="https://overcast.fm/+Ie_SuvneY/6424">TS</a>]

01:47:06   until the technology can be put into a [<a href="https://overcast.fm/+Ie_SuvneY/6426">TS</a>]

01:47:10   desirable product that you just put over [<a href="https://overcast.fm/+Ie_SuvneY/6430">TS</a>]

01:47:12   your eyes and you've you're using their [<a href="https://overcast.fm/+Ie_SuvneY/6432">TS</a>]

01:47:15   new VR product and it's running a VR OS [<a href="https://overcast.fm/+Ie_SuvneY/6435">TS</a>]

01:47:17   but in the meantime Pro users have a [<a href="https://overcast.fm/+Ie_SuvneY/6437">TS</a>]

01:47:23   need to do VR now not the consumer users [<a href="https://overcast.fm/+Ie_SuvneY/6443">TS</a>]

01:47:26   for playing games and stuff like that [<a href="https://overcast.fm/+Ie_SuvneY/6446">TS</a>]

01:47:28   that's not really apples purview but [<a href="https://overcast.fm/+Ie_SuvneY/6448">TS</a>]

01:47:30   like I can totally see you likewise tony [<a href="https://overcast.fm/+Ie_SuvneY/6450">TS</a>]

01:47:33   has I have one in the house the kid has [<a href="https://overcast.fm/+Ie_SuvneY/6453">TS</a>]

01:47:35   it you know has a VR headset that runs [<a href="https://overcast.fm/+Ie_SuvneY/6455">TS</a>]

01:47:38   right now and and people who've you know [<a href="https://overcast.fm/+Ie_SuvneY/6458">TS</a>]

01:47:40   can play games and it's kind of cool and [<a href="https://overcast.fm/+Ie_SuvneY/6460">TS</a>]

01:47:41   immersive right um but at a professional [<a href="https://overcast.fm/+Ie_SuvneY/6461">TS</a>]

01:47:44   level somebody's got to make the VR [<a href="https://overcast.fm/+Ie_SuvneY/6464">TS</a>]

01:47:45   stuff and somebody's got to do the work [<a href="https://overcast.fm/+Ie_SuvneY/6465">TS</a>]

01:47:47   and if you assume that Apple just think [<a href="https://overcast.fm/+Ie_SuvneY/6467">TS</a>]

01:47:49   about Apple's own needs internally is [<a href="https://overcast.fm/+Ie_SuvneY/6469">TS</a>]

01:47:51   you know it's widely rumoured that Apple [<a href="https://overcast.fm/+Ie_SuvneY/6471">TS</a>]

01:47:53   has teams working on VR and especially a [<a href="https://overcast.fm/+Ie_SuvneY/6473">TS</a>]

01:47:55   are apples even said publicly that [<a href="https://overcast.fm/+Ie_SuvneY/6475">TS</a>]

01:47:58   they're interested in augmented reality [<a href="https://overcast.fm/+Ie_SuvneY/6478">TS</a>]

01:48:00   mm-hmm they what are the what are apples [<a href="https://overcast.fm/+Ie_SuvneY/6480">TS</a>]

01:48:06   engineers inside the company using to do [<a href="https://overcast.fm/+Ie_SuvneY/6486">TS</a>]

01:48:08   these things that is so super right [<a href="https://overcast.fm/+Ie_SuvneY/6488">TS</a>]

01:48:09   right exactly like if they're gonna be I [<a href="https://overcast.fm/+Ie_SuvneY/6489">TS</a>]

01:48:12   mean I know perfect obviously that [<a href="https://overcast.fm/+Ie_SuvneY/6492">TS</a>]

01:48:14   they're working on AR and VR who would [<a href="https://overcast.fm/+Ie_SuvneY/6494">TS</a>]

01:48:16   you know they'd be dumb not to and they [<a href="https://overcast.fm/+Ie_SuvneY/6496">TS</a>]

01:48:18   have these teams of people you know [<a href="https://overcast.fm/+Ie_SuvneY/6498">TS</a>]

01:48:20   poking and prodding at it from different [<a href="https://overcast.fm/+Ie_SuvneY/6500">TS</a>]

01:48:22   varying angles trying to figure out is [<a href="https://overcast.fm/+Ie_SuvneY/6502">TS</a>]

01:48:24   this the right way to go is that the [<a href="https://overcast.fm/+Ie_SuvneY/6504">TS</a>]

01:48:26   right way to go do we build glasses do [<a href="https://overcast.fm/+Ie_SuvneY/6506">TS</a>]

01:48:27   we built this thing to build the other [<a href="https://overcast.fm/+Ie_SuvneY/6507">TS</a>]

01:48:29   thing like what the hell are they using [<a href="https://overcast.fm/+Ie_SuvneY/6509">TS</a>]

01:48:30   right hackintosh is probably I have [<a href="https://overcast.fm/+Ie_SuvneY/6510">TS</a>]

01:48:33   heard I don't know yeah in recent weeks [<a href="https://overcast.fm/+Ie_SuvneY/6513">TS</a>]

01:48:35   both both after from a couple people [<a href="https://overcast.fm/+Ie_SuvneY/6515">TS</a>]

01:48:38   after last week's news broke and and you [<a href="https://overcast.fm/+Ie_SuvneY/6518">TS</a>]

01:48:41   know our stories hit but even in the [<a href="https://overcast.fm/+Ie_SuvneY/6521">TS</a>]

01:48:43   weeks leading up to this as I've you [<a href="https://overcast.fm/+Ie_SuvneY/6523">TS</a>]

01:48:45   know after I linked to a thing about a [<a href="https://overcast.fm/+Ie_SuvneY/6525">TS</a>]

01:48:47   video editor long time Mac user who's [<a href="https://overcast.fm/+Ie_SuvneY/6527">TS</a>]

01:48:50   reluctantly moving to win [<a href="https://overcast.fm/+Ie_SuvneY/6530">TS</a>]

01:48:51   just just because the GPU situation [<a href="https://overcast.fm/+Ie_SuvneY/6531">TS</a>]

01:48:55   didn't meet his needs on Mac I heard [<a href="https://overcast.fm/+Ie_SuvneY/6535">TS</a>]

01:48:58   from people within Apple little birdies [<a href="https://overcast.fm/+Ie_SuvneY/6538">TS</a>]

01:49:00   just saying I guess in some ways it's a [<a href="https://overcast.fm/+Ie_SuvneY/6540">TS</a>]

01:49:03   shitshow and that there have been you [<a href="https://overcast.fm/+Ie_SuvneY/6543">TS</a>]

01:49:04   know people in Apple were like I don't [<a href="https://overcast.fm/+Ie_SuvneY/6544">TS</a>]

01:49:06   know what to do should i try to [<a href="https://overcast.fm/+Ie_SuvneY/6546">TS</a>]

01:49:07   requisition the Linux box and you know [<a href="https://overcast.fm/+Ie_SuvneY/6547">TS</a>]

01:49:10   he's not even going to you know it [<a href="https://overcast.fm/+Ie_SuvneY/6550">TS</a>]

01:49:12   because it's like apples not even set up [<a href="https://overcast.fm/+Ie_SuvneY/6552">TS</a>]

01:49:13   for things like that to go through like [<a href="https://overcast.fm/+Ie_SuvneY/6553">TS</a>]

01:49:15   for an engineer right to ask for non [<a href="https://overcast.fm/+Ie_SuvneY/6555">TS</a>]

01:49:17   apple hardware but that it you know you [<a href="https://overcast.fm/+Ie_SuvneY/6557">TS</a>]

01:49:21   know just different needs within the [<a href="https://overcast.fm/+Ie_SuvneY/6561">TS</a>]

01:49:24   company i mean but AR i didn't heard [<a href="https://overcast.fm/+Ie_SuvneY/6564">TS</a>]

01:49:25   from anybody working on they are but i [<a href="https://overcast.fm/+Ie_SuvneY/6565">TS</a>]

01:49:27   heard from somebody who's working at [<a href="https://overcast.fm/+Ie_SuvneY/6567">TS</a>]

01:49:28   apple with large data sets let's say and [<a href="https://overcast.fm/+Ie_SuvneY/6568">TS</a>]

01:49:31   that that there is no apple computer [<a href="https://overcast.fm/+Ie_SuvneY/6571">TS</a>]

01:49:35   that actually has state-of-the-art for [<a href="https://overcast.fm/+Ie_SuvneY/6575">TS</a>]

01:49:37   for the needs of their work uh-huh which [<a href="https://overcast.fm/+Ie_SuvneY/6577">TS</a>]

01:49:40   is a really weird situation for Apple to [<a href="https://overcast.fm/+Ie_SuvneY/6580">TS</a>]

01:49:43   know I really is like I'd love to see [<a href="https://overcast.fm/+Ie_SuvneY/6583">TS</a>]

01:49:45   the POS all right it goes back what are [<a href="https://overcast.fm/+Ie_SuvneY/6585">TS</a>]

01:49:47   they ordering what it reminds me of is I [<a href="https://overcast.fm/+Ie_SuvneY/6587">TS</a>]

01:49:49   forget the exact details of the story [<a href="https://overcast.fm/+Ie_SuvneY/6589">TS</a>]

01:49:51   but that in the early days like 19 83 or [<a href="https://overcast.fm/+Ie_SuvneY/6591">TS</a>]

01:49:54   84 so like when the original mac was [<a href="https://overcast.fm/+Ie_SuvneY/6594">TS</a>]

01:49:57   getting on the cusp of launching they [<a href="https://overcast.fm/+Ie_SuvneY/6597">TS</a>]

01:49:58   added they bought a Cray to do certain [<a href="https://overcast.fm/+Ie_SuvneY/6598">TS</a>]

01:50:01   supercomputing needs you know for the [<a href="https://overcast.fm/+Ie_SuvneY/6601">TS</a>]

01:50:03   development of the mac which made total [<a href="https://overcast.fm/+Ie_SuvneY/6603">TS</a>]

01:50:06   sense because you know super computers [<a href="https://overcast.fm/+Ie_SuvneY/6606">TS</a>]

01:50:08   were totally different things from [<a href="https://overcast.fm/+Ie_SuvneY/6608">TS</a>]

01:50:09   personal computers for super computers [<a href="https://overcast.fm/+Ie_SuvneY/6609">TS</a>]

01:50:11   were at least by the standards of the [<a href="https://overcast.fm/+Ie_SuvneY/6611">TS</a>]

01:50:12   day the fastest possible computers money [<a href="https://overcast.fm/+Ie_SuvneY/6612">TS</a>]

01:50:14   could buy and they would cost like a [<a href="https://overcast.fm/+Ie_SuvneY/6614">TS</a>]

01:50:15   million dollars or something like that [<a href="https://overcast.fm/+Ie_SuvneY/6615">TS</a>]

01:50:17   and a personal computer was supposed to [<a href="https://overcast.fm/+Ie_SuvneY/6617">TS</a>]

01:50:19   cost two thousand dollars for twenty [<a href="https://overcast.fm/+Ie_SuvneY/6619">TS</a>]

01:50:21   five hundred dollars or whatever and you [<a href="https://overcast.fm/+Ie_SuvneY/6621">TS</a>]

01:50:25   know obviously it was only ran a [<a href="https://overcast.fm/+Ie_SuvneY/6625">TS</a>]

01:50:26   fraction of the power but in recent [<a href="https://overcast.fm/+Ie_SuvneY/6626">TS</a>]

01:50:28   years you know at least certainly for [<a href="https://overcast.fm/+Ie_SuvneY/6628">TS</a>]

01:50:30   the entirety of the mac OS 10 era where [<a href="https://overcast.fm/+Ie_SuvneY/6630">TS</a>]

01:50:33   you know it was a unix workstation you [<a href="https://overcast.fm/+Ie_SuvneY/6633">TS</a>]

01:50:37   know you didn't need to go outside the [<a href="https://overcast.fm/+Ie_SuvneY/6637">TS</a>]

01:50:40   company to buy my next work station you [<a href="https://overcast.fm/+Ie_SuvneY/6640">TS</a>]

01:50:43   know and they run into all sorts of [<a href="https://overcast.fm/+Ie_SuvneY/6643">TS</a>]

01:50:44   problems where it doesn't you know you'd [<a href="https://overcast.fm/+Ie_SuvneY/6644">TS</a>]

01:50:46   really have to go down the head like you [<a href="https://overcast.fm/+Ie_SuvneY/6646">TS</a>]

01:50:48   said the hackintosh route because just [<a href="https://overcast.fm/+Ie_SuvneY/6648">TS</a>]

01:50:49   buying a linux box to do this doesn't [<a href="https://overcast.fm/+Ie_SuvneY/6649">TS</a>]

01:50:52   let you run xcode and your stuff might [<a href="https://overcast.fm/+Ie_SuvneY/6652">TS</a>]

01:50:54   require xcode in particular not just any [<a href="https://overcast.fm/+Ie_SuvneY/6654">TS</a>]

01:50:56   c compiler or whatever so mm-hmm it's it [<a href="https://overcast.fm/+Ie_SuvneY/6656">TS</a>]

01:51:00   you know and then it just think of [<a href="https://overcast.fm/+Ie_SuvneY/6660">TS</a>]

01:51:01   anybody outside the company who's [<a href="https://overcast.fm/+Ie_SuvneY/6661">TS</a>]

01:51:02   working on VR [<a href="https://overcast.fm/+Ie_SuvneY/6662">TS</a>]

01:51:04   and stuff for the future where it [<a href="https://overcast.fm/+Ie_SuvneY/6664">TS</a>]

01:51:06   becomes a much more mass market product [<a href="https://overcast.fm/+Ie_SuvneY/6666">TS</a>]

01:51:09   well the work is being done today that's [<a href="https://overcast.fm/+Ie_SuvneY/6669">TS</a>]

01:51:11   laying the groundwork for the future [<a href="https://overcast.fm/+Ie_SuvneY/6671">TS</a>]

01:51:13   where AR and VR are mass market [<a href="https://overcast.fm/+Ie_SuvneY/6673">TS</a>]

01:51:16   technologies that everybody just sort of [<a href="https://overcast.fm/+Ie_SuvneY/6676">TS</a>]

01:51:18   takes for granted like we take for [<a href="https://overcast.fm/+Ie_SuvneY/6678">TS</a>]

01:51:20   granted touch screens and everything [<a href="https://overcast.fm/+Ie_SuvneY/6680">TS</a>]

01:51:21   else down the chain uh-huh at work is [<a href="https://overcast.fm/+Ie_SuvneY/6681">TS</a>]

01:51:24   going on today and it really is not [<a href="https://overcast.fm/+Ie_SuvneY/6684">TS</a>]

01:51:26   suited to the mac pro yeah and it is I [<a href="https://overcast.fm/+Ie_SuvneY/6686">TS</a>]

01:51:30   mean the people that are at some point [<a href="https://overcast.fm/+Ie_SuvneY/6690">TS</a>]

01:51:33   you have to think to yourself okay the [<a href="https://overcast.fm/+Ie_SuvneY/6693">TS</a>]

01:51:34   people that are shaping the future of [<a href="https://overcast.fm/+Ie_SuvneY/6694">TS</a>]

01:51:36   computing what tools are they using like [<a href="https://overcast.fm/+Ie_SuvneY/6696">TS</a>]

01:51:39   the shovels are incredibly important I [<a href="https://overcast.fm/+Ie_SuvneY/6699">TS</a>]

01:51:42   mean it's in the startup community you [<a href="https://overcast.fm/+Ie_SuvneY/6702">TS</a>]

01:51:44   know you always have this I mean it's [<a href="https://overcast.fm/+Ie_SuvneY/6704">TS</a>]

01:51:45   you know tech in general but startups [<a href="https://overcast.fm/+Ie_SuvneY/6705">TS</a>]

01:51:48   especially yet you have this philosophy [<a href="https://overcast.fm/+Ie_SuvneY/6708">TS</a>]

01:51:50   that you know you'll hear VCS or [<a href="https://overcast.fm/+Ie_SuvneY/6710">TS</a>]

01:51:52   entrepreneurs talk about where they say [<a href="https://overcast.fm/+Ie_SuvneY/6712">TS</a>]

01:51:54   you know build the shovels right or [<a href="https://overcast.fm/+Ie_SuvneY/6714">TS</a>]

01:51:56   invest in the shovels because in the end [<a href="https://overcast.fm/+Ie_SuvneY/6716">TS</a>]

01:51:58   everybody needs a shovel you gotta have [<a href="https://overcast.fm/+Ie_SuvneY/6718">TS</a>]

01:52:00   you gotta dig the hole you got to pour [<a href="https://overcast.fm/+Ie_SuvneY/6720">TS</a>]

01:52:02   the foundation and build your thing on [<a href="https://overcast.fm/+Ie_SuvneY/6722">TS</a>]

01:52:03   top of it but if you're the shovel maker [<a href="https://overcast.fm/+Ie_SuvneY/6723">TS</a>]

01:52:05   everybody needs a shovel right right at [<a href="https://overcast.fm/+Ie_SuvneY/6725">TS</a>]

01:52:07   some point either the shovel gets [<a href="https://overcast.fm/+Ie_SuvneY/6727">TS</a>]

01:52:08   acquired by somebody who's like I really [<a href="https://overcast.fm/+Ie_SuvneY/6728">TS</a>]

01:52:10   did this particular shovel or it gets [<a href="https://overcast.fm/+Ie_SuvneY/6730">TS</a>]

01:52:12   widely used in either case is some you [<a href="https://overcast.fm/+Ie_SuvneY/6732">TS</a>]

01:52:15   know a major minor success scenario for [<a href="https://overcast.fm/+Ie_SuvneY/6735">TS</a>]

01:52:17   a start-up and it just goes to you know [<a href="https://overcast.fm/+Ie_SuvneY/6737">TS</a>]

01:52:21   leasing this line of thinking Apple for [<a href="https://overcast.fm/+Ie_SuvneY/6741">TS</a>]

01:52:23   many years they built the shovels right [<a href="https://overcast.fm/+Ie_SuvneY/6743">TS</a>]

01:52:26   they built the what what you would used [<a href="https://overcast.fm/+Ie_SuvneY/6746">TS</a>]

01:52:28   what were you would launch your thing on [<a href="https://overcast.fm/+Ie_SuvneY/6748">TS</a>]

01:52:30   and build your thing on top of but they [<a href="https://overcast.fm/+Ie_SuvneY/6750">TS</a>]

01:52:32   also built the shovels and they still [<a href="https://overcast.fm/+Ie_SuvneY/6752">TS</a>]

01:52:34   are a shovel builder to a degree but you [<a href="https://overcast.fm/+Ie_SuvneY/6754">TS</a>]

01:52:36   know with Xcode and with you know the [<a href="https://overcast.fm/+Ie_SuvneY/6756">TS</a>]

01:52:38   macbook pros at all and imax as they [<a href="https://overcast.fm/+Ie_SuvneY/6758">TS</a>]

01:52:40   said more and more people are using that [<a href="https://overcast.fm/+Ie_SuvneY/6760">TS</a>]

01:52:41   for things like software development and [<a href="https://overcast.fm/+Ie_SuvneY/6761">TS</a>]

01:52:43   whatnot but if they are if they want to [<a href="https://overcast.fm/+Ie_SuvneY/6763">TS</a>]

01:52:45   maintain this hold on being the shovel [<a href="https://overcast.fm/+Ie_SuvneY/6765">TS</a>]

01:52:50   builder so people by the shovels and [<a href="https://overcast.fm/+Ie_SuvneY/6770">TS</a>]

01:52:52   they build on top of your platform with [<a href="https://overcast.fm/+Ie_SuvneY/6772">TS</a>]

01:52:53   your shovels and all of that which has [<a href="https://overcast.fm/+Ie_SuvneY/6773">TS</a>]

01:52:55   been a major component of apples success [<a href="https://overcast.fm/+Ie_SuvneY/6775">TS</a>]

01:52:57   with the iphone and everything else then [<a href="https://overcast.fm/+Ie_SuvneY/6777">TS</a>]

01:53:01   you've got to go okay well what's the [<a href="https://overcast.fm/+Ie_SuvneY/6781">TS</a>]

01:53:02   next big platform and what are the [<a href="https://overcast.fm/+Ie_SuvneY/6782">TS</a>]

01:53:04   shovels for that platform you know if AR [<a href="https://overcast.fm/+Ie_SuvneY/6784">TS</a>]

01:53:07   and VR our in fact you know a big [<a href="https://overcast.fm/+Ie_SuvneY/6787">TS</a>]

01:53:10   component of the next era of computing [<a href="https://overcast.fm/+Ie_SuvneY/6790">TS</a>]

01:53:12   and it's not something else then [<a href="https://overcast.fm/+Ie_SuvneY/6792">TS</a>]

01:53:15   you were where your shovels for those [<a href="https://overcast.fm/+Ie_SuvneY/6795">TS</a>]

01:53:18   people and right now they don't have any [<a href="https://overcast.fm/+Ie_SuvneY/6798">TS</a>]

01:53:20   you know or they have some that sort of [<a href="https://overcast.fm/+Ie_SuvneY/6800">TS</a>]

01:53:23   work but are not really the ideal [<a href="https://overcast.fm/+Ie_SuvneY/6803">TS</a>]

01:53:24   shovels so no major swath of those [<a href="https://overcast.fm/+Ie_SuvneY/6804">TS</a>]

01:53:27   people are really going to consider it [<a href="https://overcast.fm/+Ie_SuvneY/6807">TS</a>]

01:53:29   right now hmm I totally agree with them [<a href="https://overcast.fm/+Ie_SuvneY/6809">TS</a>]

01:53:32   I think that's sort of what they tacit [<a href="https://overcast.fm/+Ie_SuvneY/6812">TS</a>]

01:53:35   Lee acknowledged last week which was you [<a href="https://overcast.fm/+Ie_SuvneY/6815">TS</a>]

01:53:37   know it was sort of a dual emphasis it [<a href="https://overcast.fm/+Ie_SuvneY/6817">TS</a>]

01:53:39   was conflicting where it was well maybe [<a href="https://overcast.fm/+Ie_SuvneY/6819">TS</a>]

01:53:42   not conflicting but they they strongly [<a href="https://overcast.fm/+Ie_SuvneY/6822">TS</a>]

01:53:44   emphasized that the needs of most of [<a href="https://overcast.fm/+Ie_SuvneY/6824">TS</a>]

01:53:46   their Pro users are met by the current [<a href="https://overcast.fm/+Ie_SuvneY/6826">TS</a>]

01:53:48   macbook pros and imacs and even more so [<a href="https://overcast.fm/+Ie_SuvneY/6828">TS</a>]

01:53:51   in the near future as the new macbook [<a href="https://overcast.fm/+Ie_SuvneY/6831">TS</a>]

01:53:55   pro form factor gets improved and with [<a href="https://overcast.fm/+Ie_SuvneY/6835">TS</a>]

01:53:58   the imax that they emphasized include [<a href="https://overcast.fm/+Ie_SuvneY/6838">TS</a>]

01:54:00   quote pro configs um but they realized [<a href="https://overcast.fm/+Ie_SuvneY/6840">TS</a>]

01:54:07   that for what was the phrase a small [<a href="https://overcast.fm/+Ie_SuvneY/6847">TS</a>]

01:54:09   single digit of their users which i [<a href="https://overcast.fm/+Ie_SuvneY/6849">TS</a>]

01:54:14   think means one percent but they didn't [<a href="https://overcast.fm/+Ie_SuvneY/6854">TS</a>]

01:54:17   want to give an exact number but for [<a href="https://overcast.fm/+Ie_SuvneY/6857">TS</a>]

01:54:18   yeah it's got to be close to that if [<a href="https://overcast.fm/+Ie_SuvneY/6858">TS</a>]

01:54:20   it's not one it's close to one but it [<a href="https://overcast.fm/+Ie_SuvneY/6860">TS</a>]

01:54:22   would say a small single digit of their [<a href="https://overcast.fm/+Ie_SuvneY/6862">TS</a>]

01:54:24   users they need something else and [<a href="https://overcast.fm/+Ie_SuvneY/6864">TS</a>]

01:54:28   they're committed to building that for [<a href="https://overcast.fm/+Ie_SuvneY/6868">TS</a>]

01:54:30   them that they get it you know and that [<a href="https://overcast.fm/+Ie_SuvneY/6870">TS</a>]

01:54:33   they clearly obviously had their eye off [<a href="https://overcast.fm/+Ie_SuvneY/6873">TS</a>]

01:54:36   the ball in recent years on that that [<a href="https://overcast.fm/+Ie_SuvneY/6876">TS</a>]

01:54:37   segment of the market yeah i don't know [<a href="https://overcast.fm/+Ie_SuvneY/6877">TS</a>]

01:54:43   i don't know if it's like everything is [<a href="https://overcast.fm/+Ie_SuvneY/6883">TS</a>]

01:54:48   so much more open and rapid now i think [<a href="https://overcast.fm/+Ie_SuvneY/6888">TS</a>]

01:54:52   i mean i'm casting about a little bit [<a href="https://overcast.fm/+Ie_SuvneY/6892">TS</a>]

01:54:54   here for why but i think that software [<a href="https://overcast.fm/+Ie_SuvneY/6894">TS</a>]

01:54:56   development is a completely different [<a href="https://overcast.fm/+Ie_SuvneY/6896">TS</a>]

01:54:58   ball game now you know where it used to [<a href="https://overcast.fm/+Ie_SuvneY/6898">TS</a>]

01:55:00   be you had pipelines that were being [<a href="https://overcast.fm/+Ie_SuvneY/6900">TS</a>]

01:55:02   built and legacy pipelines that that [<a href="https://overcast.fm/+Ie_SuvneY/6902">TS</a>]

01:55:04   sort of evolved into newer pipelines [<a href="https://overcast.fm/+Ie_SuvneY/6904">TS</a>]

01:55:07   right and now you have sort of pipelines [<a href="https://overcast.fm/+Ie_SuvneY/6907">TS</a>]

01:55:09   having to be created out of whole cloth [<a href="https://overcast.fm/+Ie_SuvneY/6909">TS</a>]

01:55:10   with in years you know a couple of years [<a href="https://overcast.fm/+Ie_SuvneY/6910">TS</a>]

01:55:13   versus pipelines that evolved over [<a href="https://overcast.fm/+Ie_SuvneY/6913">TS</a>]

01:55:15   decades and i think that there's [<a href="https://overcast.fm/+Ie_SuvneY/6915">TS</a>]

01:55:17   something there to where it's so quick [<a href="https://overcast.fm/+Ie_SuvneY/6917">TS</a>]

01:55:20   you have to like readjust your your [<a href="https://overcast.fm/+Ie_SuvneY/6920">TS</a>]

01:55:22   frame of reference you know and how fast [<a href="https://overcast.fm/+Ie_SuvneY/6922">TS</a>]

01:55:25   you got to move on these things and [<a href="https://overcast.fm/+Ie_SuvneY/6925">TS</a>]

01:55:26   provide those those tools for p [<a href="https://overcast.fm/+Ie_SuvneY/6926">TS</a>]

01:55:28   I don't know maybe it's that on a [<a href="https://overcast.fm/+Ie_SuvneY/6928">TS</a>]

01:55:31   meta-level I don't fear anything else [<a href="https://overcast.fm/+Ie_SuvneY/6931">TS</a>]

01:55:32   right talk about but the other thing I [<a href="https://overcast.fm/+Ie_SuvneY/6932">TS</a>]

01:55:34   wanted to talk about was the meta level [<a href="https://overcast.fm/+Ie_SuvneY/6934">TS</a>]

01:55:35   of art our afternoon in cupertino was [<a href="https://overcast.fm/+Ie_SuvneY/6935">TS</a>]

01:55:41   the campus itself like one thing it was [<a href="https://overcast.fm/+Ie_SuvneY/6941">TS</a>]

01:55:43   at the old campus it was in a really old [<a href="https://overcast.fm/+Ie_SuvneY/6943">TS</a>]

01:55:46   building across the street from one [<a href="https://overcast.fm/+Ie_SuvneY/6946">TS</a>]

01:55:47   infinite loop across de anza boulevard [<a href="https://overcast.fm/+Ie_SuvneY/6947">TS</a>]

01:55:50   in this sort of nondescript old [<a href="https://overcast.fm/+Ie_SuvneY/6950">TS</a>]

01:55:53   California style with a single story [<a href="https://overcast.fm/+Ie_SuvneY/6953">TS</a>]

01:55:55   office building they did treat us to [<a href="https://overcast.fm/+Ie_SuvneY/6955">TS</a>]

01:55:57   lunch at the new cafe max which I didn't [<a href="https://overcast.fm/+Ie_SuvneY/6957">TS</a>]

01:56:01   even know existed which is sort of cafe [<a href="https://overcast.fm/+Ie_SuvneY/6961">TS</a>]

01:56:06   Alves they call it coffee cafe Alves was [<a href="https://overcast.fm/+Ie_SuvneY/6966">TS</a>]

01:56:09   just a beautiful new building I mean it [<a href="https://overcast.fm/+Ie_SuvneY/6969">TS</a>]

01:56:11   it's a really impressive architecture so [<a href="https://overcast.fm/+Ie_SuvneY/6971">TS</a>]

01:56:17   that it would struck me about the fact [<a href="https://overcast.fm/+Ie_SuvneY/6977">TS</a>]

01:56:18   that the cafe Alves is so nice it's all [<a href="https://overcast.fm/+Ie_SuvneY/6978">TS</a>]

01:56:21   brand new it's got I don't know [<a href="https://overcast.fm/+Ie_SuvneY/6981">TS</a>]

01:56:23   quadruple height ceilings I mean it's [<a href="https://overcast.fm/+Ie_SuvneY/6983">TS</a>]

01:56:25   truly a huge space really nice fit and [<a href="https://overcast.fm/+Ie_SuvneY/6985">TS</a>]

01:56:29   finish but it also looks very new it [<a href="https://overcast.fm/+Ie_SuvneY/6989">TS</a>]

01:56:30   looks like new Apple you know it did a [<a href="https://overcast.fm/+Ie_SuvneY/6990">TS</a>]

01:56:32   lot of apples campus is obviously very [<a href="https://overcast.fm/+Ie_SuvneY/6992">TS</a>]

01:56:34   old and sort of still it mean predates I [<a href="https://overcast.fm/+Ie_SuvneY/6994">TS</a>]

01:56:37   mean the whole one infinite loop campus [<a href="https://overcast.fm/+Ie_SuvneY/6997">TS</a>]

01:56:38   really predates the return of Steve Jobs [<a href="https://overcast.fm/+Ie_SuvneY/6998">TS</a>]

01:56:40   and the architecture really kind of [<a href="https://overcast.fm/+Ie_SuvneY/7000">TS</a>]

01:56:42   looks like it yeah but that they've made [<a href="https://overcast.fm/+Ie_SuvneY/7002">TS</a>]

01:56:46   this very modern new current Apple [<a href="https://overcast.fm/+Ie_SuvneY/7006">TS</a>]

01:56:49   cafeteria on the old campus which just [<a href="https://overcast.fm/+Ie_SuvneY/7009">TS</a>]

01:56:52   emphasizes what we've been hearing which [<a href="https://overcast.fm/+Ie_SuvneY/7012">TS</a>]

01:56:54   is that yes they're opening this massive [<a href="https://overcast.fm/+Ie_SuvneY/7014">TS</a>]

01:56:56   new spaceship campus this year uh but [<a href="https://overcast.fm/+Ie_SuvneY/7016">TS</a>]

01:57:00   that they're not abandoning any any of [<a href="https://overcast.fm/+Ie_SuvneY/7020">TS</a>]

01:57:03   the previous office space they're just [<a href="https://overcast.fm/+Ie_SuvneY/7023">TS</a>]

01:57:05   bursting at the seams right now head [<a href="https://overcast.fm/+Ie_SuvneY/7025">TS</a>]

01:57:07   count yeah they're gonna fill the new [<a href="https://overcast.fm/+Ie_SuvneY/7027">TS</a>]

01:57:08   headquarters and still be full at both [<a href="https://overcast.fm/+Ie_SuvneY/7028">TS</a>]

01:57:10   which is some sort of bigger on the [<a href="https://overcast.fm/+Ie_SuvneY/7030">TS</a>]

01:57:12   inside thing happening there yeah well [<a href="https://overcast.fm/+Ie_SuvneY/7032">TS</a>]

01:57:14   they still saw the need to build this [<a href="https://overcast.fm/+Ie_SuvneY/7034">TS</a>]

01:57:15   massive new cafeteria or main cafeteria [<a href="https://overcast.fm/+Ie_SuvneY/7035">TS</a>]

01:57:18   wrong word but cafe I guess but I [<a href="https://overcast.fm/+Ie_SuvneY/7038">TS</a>]

01:57:20   thought that was pretty interesting and [<a href="https://overcast.fm/+Ie_SuvneY/7040">TS</a>]

01:57:22   in a wheat which somebody asked during [<a href="https://overcast.fm/+Ie_SuvneY/7042">TS</a>]

01:57:24   the event about whether people on their [<a href="https://overcast.fm/+Ie_SuvneY/7044">TS</a>]

01:57:27   teams were moving in had moved into the [<a href="https://overcast.fm/+Ie_SuvneY/7047">TS</a>]

01:57:30   new campus yet and and it was another [<a href="https://overcast.fm/+Ie_SuvneY/7050">TS</a>]

01:57:32   one of those topics were for whatever [<a href="https://overcast.fm/+Ie_SuvneY/7052">TS</a>]

01:57:33   reason Apple does not want to talk about [<a href="https://overcast.fm/+Ie_SuvneY/7053">TS</a>]

01:57:35   it they do not want to talk about who [<a href="https://overcast.fm/+Ie_SuvneY/7055">TS</a>]

01:57:37   has moved into the new campus who hasn't [<a href="https://overcast.fm/+Ie_SuvneY/7057">TS</a>]

01:57:40   and when [<a href="https://overcast.fm/+Ie_SuvneY/7060">TS</a>]

01:57:41   anybody is moving in did you get that [<a href="https://overcast.fm/+Ie_SuvneY/7061">TS</a>]

01:57:43   sense that they're just yeah yeah [<a href="https://overcast.fm/+Ie_SuvneY/7063">TS</a>]

01:57:44   there's oh I mean you know give a couple [<a href="https://overcast.fm/+Ie_SuvneY/7064">TS</a>]

01:57:46   times they're like hey you know it's [<a href="https://overcast.fm/+Ie_SuvneY/7066">TS</a>]

01:57:48   like we don't mind asking but we really [<a href="https://overcast.fm/+Ie_SuvneY/7068">TS</a>]

01:57:50   want to talk about the mac bah blah blah [<a href="https://overcast.fm/+Ie_SuvneY/7070">TS</a>]

01:57:51   and that was one of them and yeah they [<a href="https://overcast.fm/+Ie_SuvneY/7071">TS</a>]

01:57:53   definitely are not interested at all in [<a href="https://overcast.fm/+Ie_SuvneY/7073">TS</a>]

01:57:55   talking about how many people have moved [<a href="https://overcast.fm/+Ie_SuvneY/7075">TS</a>]

01:57:57   which departments have moved which [<a href="https://overcast.fm/+Ie_SuvneY/7077">TS</a>]

01:58:00   departments are moving you know all of [<a href="https://overcast.fm/+Ie_SuvneY/7080">TS</a>]

01:58:02   that yeah and I I don't know what state [<a href="https://overcast.fm/+Ie_SuvneY/7082">TS</a>]

01:58:05   it's in I really don't i mean i've [<a href="https://overcast.fm/+Ie_SuvneY/7085">TS</a>]

01:58:06   watched those flyover videos every once [<a href="https://overcast.fm/+Ie_SuvneY/7086">TS</a>]

01:58:08   in a while and you can see you know that [<a href="https://overcast.fm/+Ie_SuvneY/7088">TS</a>]

01:58:10   it certainly is ever closer to [<a href="https://overcast.fm/+Ie_SuvneY/7090">TS</a>]

01:58:12   completion and it you know like [<a href="https://overcast.fm/+Ie_SuvneY/7092">TS</a>]

01:58:13   landscaping is probably the last thing [<a href="https://overcast.fm/+Ie_SuvneY/7093">TS</a>]

01:58:15   to be done and it's probably the biggest [<a href="https://overcast.fm/+Ie_SuvneY/7095">TS</a>]

01:58:16   thing remaining but you know for [<a href="https://overcast.fm/+Ie_SuvneY/7096">TS</a>]

01:58:20   whatever reason it was clearly not never [<a href="https://overcast.fm/+Ie_SuvneY/7100">TS</a>]

01:58:22   never on the table that that last week's [<a href="https://overcast.fm/+Ie_SuvneY/7102">TS</a>]

01:58:25   meeting was going to be held on the new [<a href="https://overcast.fm/+Ie_SuvneY/7105">TS</a>]

01:58:26   campus even though if you would have [<a href="https://overcast.fm/+Ie_SuvneY/7106">TS</a>]

01:58:28   told me a year ago that we'd be having a [<a href="https://overcast.fm/+Ie_SuvneY/7108">TS</a>]

01:58:30   interesting roundtable discussion at the [<a href="https://overcast.fm/+Ie_SuvneY/7110">TS</a>]

01:58:34   very end of March was it the fit yeah it [<a href="https://overcast.fm/+Ie_SuvneY/7114">TS</a>]

01:58:36   was the very end of or is it the [<a href="https://overcast.fm/+Ie_SuvneY/7116">TS</a>]

01:58:37   beginning of vapor I guess it was the [<a href="https://overcast.fm/+Ie_SuvneY/7117">TS</a>]

01:58:39   beginning of April yeah it was April yes [<a href="https://overcast.fm/+Ie_SuvneY/7119">TS</a>]

01:58:40   uh in April 2017 I would have thought [<a href="https://overcast.fm/+Ie_SuvneY/7120">TS</a>]

01:58:43   but that's on the new campus yeah no I [<a href="https://overcast.fm/+Ie_SuvneY/7123">TS</a>]

01:58:47   think they're still trying to get [<a href="https://overcast.fm/+Ie_SuvneY/7127">TS</a>]

01:58:48   everybody's uh work table set up yeah [<a href="https://overcast.fm/+Ie_SuvneY/7128">TS</a>]

01:58:52   hide the LG logos under under five nice [<a href="https://overcast.fm/+Ie_SuvneY/7132">TS</a>]

01:58:57   boys trying to move the routers further [<a href="https://overcast.fm/+Ie_SuvneY/7137">TS</a>]

01:58:59   away from the LG mine sorry was there [<a href="https://overcast.fm/+Ie_SuvneY/7139">TS</a>]

01:59:05   anything else that you want to talk [<a href="https://overcast.fm/+Ie_SuvneY/7145">TS</a>]

01:59:06   about before we wrap up no I mean I [<a href="https://overcast.fm/+Ie_SuvneY/7146">TS</a>]

01:59:09   think that covers it I think I think it [<a href="https://overcast.fm/+Ie_SuvneY/7149">TS</a>]

01:59:11   was an interesting discussion I think it [<a href="https://overcast.fm/+Ie_SuvneY/7151">TS</a>]

01:59:12   was very interesting to hear them say [<a href="https://overcast.fm/+Ie_SuvneY/7152">TS</a>]

01:59:14   I'm sought we're sorry twice yeah to the [<a href="https://overcast.fm/+Ie_SuvneY/7154">TS</a>]

01:59:17   community which come you know honestly [<a href="https://overcast.fm/+Ie_SuvneY/7157">TS</a>]

01:59:20   that there there's one aspect of this [<a href="https://overcast.fm/+Ie_SuvneY/7160">TS</a>]

01:59:23   where people are like yeah well there [<a href="https://overcast.fm/+Ie_SuvneY/7163">TS</a>]

01:59:24   again they never say they're sorry which [<a href="https://overcast.fm/+Ie_SuvneY/7164">TS</a>]

01:59:26   is not totally true they have apologized [<a href="https://overcast.fm/+Ie_SuvneY/7166">TS</a>]

01:59:27   for things but there's also an enormous [<a href="https://overcast.fm/+Ie_SuvneY/7167">TS</a>]

01:59:30   amount of responsibility that a [<a href="https://overcast.fm/+Ie_SuvneY/7170">TS</a>]

01:59:33   corporation you mean you have to think [<a href="https://overcast.fm/+Ie_SuvneY/7173">TS</a>]

01:59:35   about it this way strategically there's [<a href="https://overcast.fm/+Ie_SuvneY/7175">TS</a>]

01:59:37   an enormous amount of responsibility [<a href="https://overcast.fm/+Ie_SuvneY/7177">TS</a>]

01:59:38   that a corporation takes on when they [<a href="https://overcast.fm/+Ie_SuvneY/7178">TS</a>]

01:59:40   say I'm sorry because they're admitting [<a href="https://overcast.fm/+Ie_SuvneY/7180">TS</a>]

01:59:42   some sort of culpability and now this is [<a href="https://overcast.fm/+Ie_SuvneY/7182">TS</a>]

01:59:44   not like a consumer harm scenario really [<a href="https://overcast.fm/+Ie_SuvneY/7184">TS</a>]

01:59:46   I mean I'm sure somebody will try to [<a href="https://overcast.fm/+Ie_SuvneY/7186">TS</a>]

01:59:48   make an issue of it right at some point [<a href="https://overcast.fm/+Ie_SuvneY/7188">TS</a>]

01:59:50   that's that's not for me to determine [<a href="https://overcast.fm/+Ie_SuvneY/7190">TS</a>]

01:59:52   I'm no I'm no legal analyst in that [<a href="https://overcast.fm/+Ie_SuvneY/7192">TS</a>]

01:59:53   regard [<a href="https://overcast.fm/+Ie_SuvneY/7193">TS</a>]

01:59:54   but it it's a big statement for the [<a href="https://overcast.fm/+Ie_SuvneY/7194">TS</a>]

01:59:58   biggest company on earth to [<a href="https://overcast.fm/+Ie_SuvneY/7198">TS</a>]

01:59:58   biggest company on earth to [<a href="https://overcast.fm/+Ie_SuvneY/7198">TS</a>]

02:00:00   say we're sorry you know twice in in an [<a href="https://overcast.fm/+Ie_SuvneY/7200">TS</a>]

02:00:03   on-the-record discussion like that and [<a href="https://overcast.fm/+Ie_SuvneY/7203">TS</a>]

02:00:05   not you know try to crib adore ya or [<a href="https://overcast.fm/+Ie_SuvneY/7205">TS</a>]

02:00:09   couldn't you know beyond contextualizing [<a href="https://overcast.fm/+Ie_SuvneY/7209">TS</a>]

02:00:12   and of course and trying to like [<a href="https://overcast.fm/+Ie_SuvneY/7212">TS</a>]

02:00:13   protector about why it happened and [<a href="https://overcast.fm/+Ie_SuvneY/7213">TS</a>]

02:00:14   that's like a you know that's a pretty [<a href="https://overcast.fm/+Ie_SuvneY/7214">TS</a>]

02:00:16   big ballsy thing to do I think for a [<a href="https://overcast.fm/+Ie_SuvneY/7216">TS</a>]

02:00:19   product that is not a disaster it's a [<a href="https://overcast.fm/+Ie_SuvneY/7219">TS</a>]

02:00:22   disappointment it is something that they [<a href="https://overcast.fm/+Ie_SuvneY/7222">TS</a>]

02:00:24   were rightfully proud of when right now [<a href="https://overcast.fm/+Ie_SuvneY/7224">TS</a>]

02:00:26   like there's this is not a situation [<a href="https://overcast.fm/+Ie_SuvneY/7226">TS</a>]

02:00:28   where we're headed role or something [<a href="https://overcast.fm/+Ie_SuvneY/7228">TS</a>]

02:00:30   like that and you know we can laugh [<a href="https://overcast.fm/+Ie_SuvneY/7230">TS</a>]

02:00:32   about shoulders can't innovate anymore [<a href="https://overcast.fm/+Ie_SuvneY/7232">TS</a>]

02:00:35   my ass it's I mean it's hold maybe all [<a href="https://overcast.fm/+Ie_SuvneY/7235">TS</a>]

02:00:38   different discussion but we don't think [<a href="https://overcast.fm/+Ie_SuvneY/7238">TS</a>]

02:00:39   we need to argue it is that it was [<a href="https://overcast.fm/+Ie_SuvneY/7239">TS</a>]

02:00:41   innovative it just was the wrong [<a href="https://overcast.fm/+Ie_SuvneY/7241">TS</a>]

02:00:42   direction for innovation but it was [<a href="https://overcast.fm/+Ie_SuvneY/7242">TS</a>]

02:00:44   truly an innovative design and to [<a href="https://overcast.fm/+Ie_SuvneY/7244">TS</a>]

02:00:49   apologize for disappointing people for [<a href="https://overcast.fm/+Ie_SuvneY/7249">TS</a>]

02:00:51   that I think is different as I say [<a href="https://overcast.fm/+Ie_SuvneY/7251">TS</a>]

02:00:52   comparing compare and contrast with this [<a href="https://overcast.fm/+Ie_SuvneY/7252">TS</a>]

02:00:55   week's United Airlines fiasco where took [<a href="https://overcast.fm/+Ie_SuvneY/7255">TS</a>]

02:00:58   them 36 hours to to apologize for what [<a href="https://overcast.fm/+Ie_SuvneY/7258">TS</a>]

02:01:02   was literally a disaster where yeah yeah [<a href="https://overcast.fm/+Ie_SuvneY/7262">TS</a>]

02:01:06   yeah where they issued right right [<a href="https://overcast.fm/+Ie_SuvneY/7266">TS</a>]

02:01:08   before we started recording they issued [<a href="https://overcast.fm/+Ie_SuvneY/7268">TS</a>]

02:01:10   a press release that was pretty good I [<a href="https://overcast.fm/+Ie_SuvneY/7270">TS</a>]

02:01:11   think but should have been the press [<a href="https://overcast.fm/+Ie_SuvneY/7271">TS</a>]

02:01:13   release they issued 36 hours like it's [<a href="https://overcast.fm/+Ie_SuvneY/7273">TS</a>]

02:01:16   pretty good but right now it's like it [<a href="https://overcast.fm/+Ie_SuvneY/7276">TS</a>]

02:01:18   has no and has no impact whatsoever [<a href="https://overcast.fm/+Ie_SuvneY/7278">TS</a>]

02:01:19   right too late you know 36 hours [<a href="https://overcast.fm/+Ie_SuvneY/7279">TS</a>]

02:01:22   shooting somebody and then like offering [<a href="https://overcast.fm/+Ie_SuvneY/7282">TS</a>]

02:01:24   them a band-aid and being like oh man [<a href="https://overcast.fm/+Ie_SuvneY/7284">TS</a>]

02:01:26   sorry about that all right like Diddy I [<a href="https://overcast.fm/+Ie_SuvneY/7286">TS</a>]

02:01:27   already have a bottle in me well / PR is [<a href="https://overcast.fm/+Ie_SuvneY/7287">TS</a>]

02:01:31   the analogy to fires is often used with [<a href="https://overcast.fm/+Ie_SuvneY/7291">TS</a>]

02:01:35   PRS that it said you know it's put out [<a href="https://overcast.fm/+Ie_SuvneY/7295">TS</a>]

02:01:37   to put out the fire as the job PR does [<a href="https://overcast.fm/+Ie_SuvneY/7297">TS</a>]

02:01:39   but it's a really get Surrey alee good [<a href="https://overcast.fm/+Ie_SuvneY/7299">TS</a>]

02:01:41   analogy and at at when the story first [<a href="https://overcast.fm/+Ie_SuvneY/7301">TS</a>]

02:01:44   leaked that this poor fellow on the [<a href="https://overcast.fm/+Ie_SuvneY/7304">TS</a>]

02:01:46   flight had been bloodied while they [<a href="https://overcast.fm/+Ie_SuvneY/7306">TS</a>]

02:01:49   forcibly removed him and disoriented and [<a href="https://overcast.fm/+Ie_SuvneY/7309">TS</a>]

02:01:51   had a really bad experience it it was [<a href="https://overcast.fm/+Ie_SuvneY/7311">TS</a>]

02:01:54   bad it was a fire but it was like a [<a href="https://overcast.fm/+Ie_SuvneY/7314">TS</a>]

02:01:56   trashcan fire and they let it they let [<a href="https://overcast.fm/+Ie_SuvneY/7316">TS</a>]

02:01:59   it turn from a trashcan fire into a [<a href="https://overcast.fm/+Ie_SuvneY/7319">TS</a>]

02:02:02   house that had burned down fire well [<a href="https://overcast.fm/+Ie_SuvneY/7322">TS</a>]

02:02:05   which can you know like real fires [<a href="https://overcast.fm/+Ie_SuvneY/7325">TS</a>]

02:02:07   happens very quickly it's is why you [<a href="https://overcast.fm/+Ie_SuvneY/7327">TS</a>]

02:02:09   need you know PR professionals need to [<a href="https://overcast.fm/+Ie_SuvneY/7329">TS</a>]

02:02:12   be quick thinking and right [<a href="https://overcast.fm/+Ie_SuvneY/7332">TS</a>]

02:02:13   to go and United certainly blew that but [<a href="https://overcast.fm/+Ie_SuvneY/7333">TS</a>]

02:02:16   any just comes to mind when it comes to [<a href="https://overcast.fm/+Ie_SuvneY/7336">TS</a>]

02:02:18   apologies that there's a big difference [<a href="https://overcast.fm/+Ie_SuvneY/7338">TS</a>]

02:02:20   between apologizing for a man who's been [<a href="https://overcast.fm/+Ie_SuvneY/7340">TS</a>]

02:02:22   beaten to a bloody pulp and apologizing [<a href="https://overcast.fm/+Ie_SuvneY/7342">TS</a>]

02:02:25   for a rather subtly disappointing [<a href="https://overcast.fm/+Ie_SuvneY/7345">TS</a>]

02:02:29   years-long dawdled down the wrong path [<a href="https://overcast.fm/+Ie_SuvneY/7349">TS</a>]

02:02:35   of the future of pro hardware [<a href="https://overcast.fm/+Ie_SuvneY/7355">TS</a>]

02:02:37   engineering and I thought it was [<a href="https://overcast.fm/+Ie_SuvneY/7357">TS</a>]

02:02:38   bridling something that was ultimately [<a href="https://overcast.fm/+Ie_SuvneY/7358">TS</a>]

02:02:40   well executed but served the wrong needs [<a href="https://overcast.fm/+Ie_SuvneY/7360">TS</a>]

02:02:42   right I thought that was pretty [<a href="https://overcast.fm/+Ie_SuvneY/7362">TS</a>]

02:02:44   interesting and I thought it was it it [<a href="https://overcast.fm/+Ie_SuvneY/7364">TS</a>]

02:02:46   filled me with I think that they've got [<a href="https://overcast.fm/+Ie_SuvneY/7366">TS</a>]

02:02:48   this i think they've i think they lost a [<a href="https://overcast.fm/+Ie_SuvneY/7368">TS</a>]

02:02:50   handle on this and didn't quite realize [<a href="https://overcast.fm/+Ie_SuvneY/7370">TS</a>]

02:02:52   they had but now they've got a firm [<a href="https://overcast.fm/+Ie_SuvneY/7372">TS</a>]

02:02:54   handle on it again yeah yeah all right [<a href="https://overcast.fm/+Ie_SuvneY/7374">TS</a>]

02:02:59   Matthew Panzer II know we can we can [<a href="https://overcast.fm/+Ie_SuvneY/7379">TS</a>]

02:03:01   read your fine writing and that of your [<a href="https://overcast.fm/+Ie_SuvneY/7381">TS</a>]

02:03:02   staff at what's the name of the site [<a href="https://overcast.fm/+Ie_SuvneY/7382">TS</a>]

02:03:07   TechCrunch check crunch Tech Crunch it's [<a href="https://overcast.fm/+Ie_SuvneY/7387">TS</a>]

02:03:12   a new up and coming site on the [<a href="https://overcast.fm/+Ie_SuvneY/7392">TS</a>]

02:03:14   internets NAND and on Twitter you are at [<a href="https://overcast.fm/+Ie_SuvneY/7394">TS</a>]

02:03:18   Panzer they get a right PA and zer [<a href="https://overcast.fm/+Ie_SuvneY/7398">TS</a>]

02:03:21   that's it that's it so find fine twitter [<a href="https://overcast.fm/+Ie_SuvneY/7401">TS</a>]

02:03:24   account where you have very very good [<a href="https://overcast.fm/+Ie_SuvneY/7404">TS</a>]

02:03:26   commentary on the day's events my thanks [<a href="https://overcast.fm/+Ie_SuvneY/7406">TS</a>]

02:03:31   to you [<a href="https://overcast.fm/+Ie_SuvneY/7411">TS</a>]