The Talk Show

188: ‘Apple VP Lisa Jackson’


00:00:00   hey there it's me John Gruber host of [TS]

00:00:03   the talk show and I'm here to do a [TS]

00:00:06   little introduction for what is a very [TS]

00:00:08   special episode I have an interview with [TS]

00:00:10   Lisa Jackson vice president at Apple of [TS]

00:00:13   Environment Policy pretty much [TS]

00:00:16   everything Apple does with regard to the [TS]

00:00:18   environment I think it went great I [TS]

00:00:20   think it was a fascinating interview [TS]

00:00:21   she's super smart super funny we talked [TS]

00:00:23   for about an hour and it is interruption [TS]

00:00:26   free once I get going with Lisa it's [TS]

00:00:29   just going to go straight through it's [TS]

00:00:30   just under an hour and how is that [TS]

00:00:32   possible it's made possible because [TS]

00:00:33   we've made a deal to have an exclusive [TS]

00:00:35   sponsor for this episode when I tell you [TS]

00:00:38   about them right now give me a minute of [TS]

00:00:40   your time to tell you about circle with [TS]

00:00:43   Disney Circle with Disney is a beautiful [TS]

00:00:46   little device designed for families to [TS]

00:00:48   manage content and time online for the [TS]

00:00:51   kids and the whole family [TS]

00:00:53   it lets you it's not it's it's not about [TS]

00:00:56   controlling everything your kid does on [TS]

00:00:57   the internet but it's about giving you [TS]

00:00:59   the parent some sort of say in what they [TS]

00:01:02   do online how long they spend and when [TS]

00:01:04   they do it what can it do it lets [TS]

00:01:06   parents filter content customizing [TS]

00:01:08   what's available what's filtered by app [TS]

00:01:10   platform and category you can set time [TS]

00:01:12   limits for things like YouTube minecraft [TS]

00:01:14   Facebook Netflix and even snapchat if [TS]

00:01:17   your kids are staying up too late on the [TS]

00:01:18   Internet you can set bedtime for each [TS]

00:01:20   kid and their devices and they have [TS]

00:01:23   something called insights which is sort [TS]

00:01:25   of an analysis of what everybody in your [TS]

00:01:27   family is doing online when they do it [TS]

00:01:28   sort of a sort of an accounting so you [TS]

00:01:32   can see just how much time your family [TS]

00:01:34   is spending on it on the Internet [TS]

00:01:36   what about 4G what about LTE they have a [TS]

00:01:38   separate product called circle go which [TS]

00:01:41   you can install on your kids smartphone [TS]

00:01:43   and it gives you the same sort of [TS]

00:01:44   control over their access when they're [TS]

00:01:46   on the cellular network or any other [TS]

00:01:48   Wi-Fi network other than your own so [TS]

00:01:50   here's the deal by the circle with [TS]

00:01:51   Disney it's it's a little device it [TS]

00:01:53   plugs right in to your router works with [TS]

00:01:55   just about any modern Wi-Fi router in [TS]

00:01:57   your house could not be easier to set up [TS]

00:01:59   and it could not be easier to manage [TS]

00:02:02   this is not something that turns you as [TS]

00:02:04   a parent into a system administrator [TS]

00:02:05   setting up some kind of complicated [TS]

00:02:07   network no it's meant for non-technical [TS]

00:02:09   parents its total disney-style interface [TS]

00:02:11   really great product you can get it at [TS]

00:02:15   Amazon Best Buy Target and online you [TS]

00:02:18   can get go to the website meat circle [TS]

00:02:21   calm now that's not like beef it's not [TS]

00:02:23   MEA T its M eet like you're meeting them [TS]

00:02:26   meat circle calm use the code the talk [TS]

00:02:30   show at meat circle calm and you'll get [TS]

00:02:33   free shipping and $10 off your circle [TS]

00:02:36   with Disney device they're proud sponsor [TS]

00:02:37   of the talk show they've sponsored [TS]

00:02:38   before and they are very much excited to [TS]

00:02:41   be the sponsor of the show because [TS]

00:02:42   Disney is very encouraged by Lisa [TS]

00:02:45   Jackson's efforts at Apple around [TS]

00:02:47   environmental policy and her work on [TS]

00:02:49   Apple's Connect IDI program so they're [TS]

00:02:52   very excited to be the sponsor of the [TS]

00:02:54   show exclusive so my thanks to them and [TS]

00:02:58   then here we go away with the show uh so [TS]

00:03:01   we met briefly a few weeks ago when I [TS]

00:03:04   was on campus for the Mac Pro thing and [TS]

00:03:07   the first way first words out of your [TS]

00:03:09   mouth were we talked about Drexel in [TS]

00:03:14   baseball and said how can a guy from [TS]

00:03:16   Philly be a Yankees fan that's true this [TS]

00:03:20   too I don't understand that but alright [TS]

00:03:24   you can be if you want to oppose a Mets [TS]

00:03:26   fan Mets for life I are there any [TS]

00:03:28   Yankees fans at Apple I get it from [TS]

00:03:30   Schiller he's a Red Sox fan a Steve [TS]

00:03:33   Dowling Red Sox fan and now I found out [TS]

00:03:35   you're a Mets fan yeah I married into [TS]

00:03:38   the mess like you can't ever be without [TS]

00:03:40   them but yeah I don't know if they're [TS]

00:03:42   around maybe they're just not holding [TS]

00:03:43   their head up to Howie's day I'm sure [TS]

00:03:47   they're all gonna come and find me after [TS]

00:03:49   this airs but they're here [TS]

00:03:51   there's if there are any inky stands at [TS]

00:03:53   Apple you should go after Lisa Jackson [TS]

00:03:57   thanks that's all I need there aren't [TS]

00:03:59   any people in the world going after Lisa [TS]

00:04:00   Jackson let's just add them to the list [TS]

00:04:02   uh well so we won't talk baseball but so [TS]

00:04:06   far so good for both the Yankees and [TS]

00:04:08   Mets they're both off to a good start so [TS]

00:04:09   neither of us really has neither a visit [TS]

00:04:12   anything to rib the other about always [TS]

00:04:14   about the bullpen right about will we'll [TS]

00:04:16   see okay well well we'll keep our [TS]

00:04:18   fingers crossed and hopefully I will [TS]

00:04:20   talk to you later [TS]

00:04:21   the wrong way we are talking because [TS]

00:04:24   this episode will air right before Earth [TS]

00:04:28   Day and Earth Day is big started to an [TS]

00:04:31   annual celebration for Apple you guys [TS]

00:04:34   have announcements that coincide with [TS]

00:04:36   Earth Day every year now correct yeah [TS]

00:04:39   that's right it's something we started [TS]

00:04:41   back in 2014 so this year I have notes [TS]

00:04:47   here but let me let me make sure I don't [TS]

00:04:49   miss anything by the time this episode [TS]

00:04:52   airs your 2017 environmental [TS]

00:04:55   responsibility report will be out and [TS]

00:04:57   you have a big and big announcement [TS]

00:04:58   there which is that you guys are setting [TS]

00:05:01   a new goal which is a closed-loop supply [TS]

00:05:05   chain can you tell me what that means [TS]

00:05:07   well it sounds so technical you know it [TS]

00:05:09   what we've said is that for four years [TS]

00:05:12   now we said that one of our three [TS]

00:05:14   priorities is to really recognize the [TS]

00:05:17   fact that the resources that we use to [TS]

00:05:20   make our products are finite [TS]

00:05:21   just by definition and the world has [TS]

00:05:24   been looking for a while for a while at [TS]

00:05:26   this idea of trying to close the loop on [TS]

00:05:28   supply chains so if you think about most [TS]

00:05:30   supply chains and ours is very complex [TS]

00:05:32   I'm going to oversimplify you you mind [TS]

00:05:35   something out of the earth you source it [TS]

00:05:37   usually it comes from the earth somehow [TS]

00:05:39   it's a finite resource and then you [TS]

00:05:41   manufacture you produce it obviously [TS]

00:05:43   there are many many people involved in [TS]

00:05:45   the manufacture of our products people [TS]

00:05:47   use them they buy them they use them [TS]

00:05:49   that's great hopefully they use them for [TS]

00:05:50   a very long time they get all their [TS]

00:05:52   software upgrades everything's wonderful [TS]

00:05:54   but at some point you have to discard it [TS]

00:05:56   and Apple spent a lot of time and effort [TS]

00:06:00   over the years for many years on the [TS]

00:06:03   recycling end you know being able to try [TS]

00:06:05   to bring used electronics in and recycle [TS]

00:06:08   them but the frustrating part of that [TS]

00:06:10   has been you know that's still a line [TS]

00:06:13   when it's time to make more products [TS]

00:06:15   many of our suppliers still go back to [TS]

00:06:18   the mines if you will go back to the [TS]

00:06:19   earth so one of the things we've set our [TS]

00:06:21   sights on and I have to start by saying [TS]

00:06:23   this is a very long-term goal and it's [TS]

00:06:25   it's not like us to announce goals way [TS]

00:06:28   out into the future but it's sort of a [TS]

00:06:30   North Star for us is to start to close [TS]

00:06:33   that loop to say can we use [TS]

00:06:34   recycled material maybe our recycled [TS]

00:06:37   material but recycled material in [TS]

00:06:39   general to be more of the feedstocks for [TS]

00:06:42   our suppliers for the components that [TS]

00:06:43   make up of our products so if you think [TS]

00:06:46   about that for a second it you know it [TS]

00:06:48   requires all of us working together it's [TS]

00:06:50   kind of a systems problem everything [TS]

00:06:51   from design to engineering to [TS]

00:06:54   manufacturing to procurement all those [TS]

00:06:57   relationships with suppliers but it's [TS]

00:07:00   really something kind of cool for us [TS]

00:07:02   we've sort of worked with a lot of the [TS]

00:07:04   folks who do the work here and I think [TS]

00:07:06   all of us think it's just a fun and [TS]

00:07:09   really important time to focus on [TS]

00:07:10   resources [TS]

00:07:11   what are you said you have there's three [TS]

00:07:14   priorities three main priorities at [TS]

00:07:16   Apple in this in this regard what are [TS]

00:07:17   those three priorities so they haven't [TS]

00:07:19   changed and I don't think they will the [TS]

00:07:22   first is to address climate change and I [TS]

00:07:25   say it really broadly that way because [TS]

00:07:27   it's not to zero out our carbon [TS]

00:07:30   footprint or to become carbon neutral [TS]

00:07:32   but really to look at climate change as [TS]

00:07:35   a problem that the world is facing [TS]

00:07:36   really the largest environmental and [TS]

00:07:39   environmental health problem and [TS]

00:07:40   economic problem in many places we know [TS]

00:07:43   we now see it's another big systems [TS]

00:07:45   problem and so to address it obviously [TS]

00:07:49   the way to address it is energy [TS]

00:07:51   efficiency more renewable energy cleaner [TS]

00:07:54   energy on the grid moving to a [TS]

00:07:56   low-carbon world and so we take really [TS]

00:08:00   seriously our responsibility to first [TS]

00:08:01   start at home Apple is 100% renewable [TS]

00:08:06   powered in 24 countries including our [TS]

00:08:08   own I'm sorry is 96 percent really [TS]

00:08:12   powered I'm about to get in trouble here [TS]

00:08:13   in 24 countries we're 100% so in the [TS]

00:08:18   u.s. were 100% in 23 other countries but [TS]

00:08:21   when you average it out around the world [TS]

00:08:22   we're at 96 percent and that includes [TS]

00:08:25   our data centers those are at 100 [TS]

00:08:27   percent so all of our data centers every [TS]

00:08:30   time you send a message or send a [TS]

00:08:34   FaceTime video you're using a data [TS]

00:08:36   center that's not contributing to [TS]

00:08:37   climate change and it includes our [TS]

00:08:40   offices our new office Apple Park course [TS]

00:08:43   being one of those but so 96% we're [TS]

00:08:47   really proud of so [TS]

00:08:48   climate changes is number one we talked [TS]

00:08:50   a little bit about resources number two [TS]

00:08:53   and our third one kind of goes back to [TS]

00:08:56   something that's been in our history for [TS]

00:08:58   a long time and that's to use greener [TS]

00:09:00   materials to remove toxic materials [TS]

00:09:04   usually well ahead of the game [TS]

00:09:07   Apple removed halogenated compounds from [TS]

00:09:10   our products years ago and so we wanted [TS]

00:09:14   to sort of honor this history that Apple [TS]

00:09:16   has had a pioneering the use of greener [TS]

00:09:18   safer better materials and then keep [TS]

00:09:22   that as one of our priorities because [TS]

00:09:24   there's a lot of people who are very [TS]

00:09:25   proud of the work they do to accomplish [TS]

00:09:27   for example PVC pop PVC free power cords [TS]

00:09:32   yes and that's become a you can bank on [TS]

00:09:37   it a hallmark of every product [TS]

00:09:39   introduction introduction event is at [TS]

00:09:42   some point there's going to be that [TS]

00:09:44   green checklist and it's not something [TS]

00:09:47   that gets rushed through it is late [TS]

00:09:49   let's pause for a second we want to tell [TS]

00:09:51   you how awesome this product is but we [TS]

00:09:53   want to pause right now and just say [TS]

00:09:55   look at this it's PVC free this free [TS]

00:09:58   that free that's become a you can bank [TS]

00:10:01   on it for every product and yeah I'm [TS]

00:10:03   almost hoping it gets to the point where [TS]

00:10:05   everyone says it along with us and you [TS]

00:10:08   know because Phil Schiller is usually [TS]

00:10:10   the one who does it [TS]

00:10:13   the secretary explaining things I call [TS]

00:10:15   him but you know he's usually takes the [TS]

00:10:19   time to really explain you know the [TS]

00:10:21   products and all they do and it makes me [TS]

00:10:23   really proud that he always insists that [TS]

00:10:25   one of the things he wants to explain is [TS]

00:10:27   the time that it takes I mean they are [TS]

00:10:30   the materials that aren't in there and I [TS]

00:10:32   think it's partially because he realizes [TS]

00:10:34   how much deep in innovation and [TS]

00:10:36   engineering it takes to make those [TS]

00:10:38   decisions to take those materials out [TS]

00:10:40   and a lot of times with pollution it's [TS]

00:10:43   you know you're talking about the stuff [TS]

00:10:45   that didn't happen so that can be a hard [TS]

00:10:48   thing for most people to appreciate or [TS]

00:10:50   understand but it's always really cool [TS]

00:10:51   that Apple takes the time to do that and [TS]

00:10:54   and part of what makes it difficult for [TS]

00:10:57   Apple in particular is that Apple has [TS]

00:11:01   very [TS]

00:11:02   high standards it's what the company is [TS]

00:11:04   known for in consumers minds part of the [TS]

00:11:06   brand is that their stuff is very nice [TS]

00:11:08   it is nice in terms of it just looks [TS]

00:11:12   nice it feels nice and sometimes I think [TS]

00:11:15   in the past some of the reason that some [TS]

00:11:17   of these substances and materials that [TS]

00:11:20   we use that are not environmentally [TS]

00:11:22   friendly we use it was because such and [TS]

00:11:26   such thing makes the glass shinier or [TS]

00:11:28   something like that and so it's for [TS]

00:11:30   Apple it's not we can't just get rid of [TS]

00:11:32   it's like you can't just get rid of it [TS]

00:11:34   you have to get rid of it and still keep [TS]

00:11:36   the standards for the devices and the [TS]

00:11:38   quality of the materials as high as [TS]

00:11:40   possible [TS]

00:11:41   and I think that's true I mean I wasn't [TS]

00:11:45   in the labs when work was being done I [TS]

00:11:47   think there's also an element of sort of [TS]

00:11:49   that's the way it's always been done so [TS]

00:11:52   powerchords is a great example you know [TS]

00:11:55   do you need polyvinyl chloride in the [TS]

00:11:58   power cord in order to make it strong [TS]

00:11:59   enough and safe enough well pretty much [TS]

00:12:02   around the world Apple is work to get [TS]

00:12:04   certified power cords that don't have [TS]

00:12:06   them they do feel different they are [TS]

00:12:08   softer but there's a really important [TS]

00:12:10   reason why which is that those materials [TS]

00:12:12   are never introduced anywhere in the [TS]

00:12:15   supply which is really sort of a [TS]

00:12:17   prevention of pollution for our workers [TS]

00:12:20   and for the communities where [TS]

00:12:21   manufacturing happens I think I think [TS]

00:12:25   it's also a bit of a nod to the folks in [TS]

00:12:27   the environmental testing and [TS]

00:12:29   technologies group you know we have an [TS]

00:12:31   environmental testing lab here and it's [TS]

00:12:34   grown over the years I was actually [TS]

00:12:37   there yesterday day before can you [TS]

00:12:40   remember the week is going by fast but [TS]

00:12:42   you know we also have to test the parts [TS]

00:12:45   that we get and one of the things we've [TS]

00:12:47   been doing is testing so far I think [TS]

00:12:49   it's over 20,000 individual parts [TS]

00:12:51   because a lot of things end up in a part [TS]

00:12:53   we might specify how we want the part to [TS]

00:12:56   behave on what we want in it but a lot [TS]

00:12:58   of times there is material that are in [TS]

00:13:00   there that maybe maybe you don't need or [TS]

00:13:02   maybe you don't realize or maybe we want [TS]

00:13:04   to make sure is substitute it out and so [TS]

00:13:07   we're also spending a lot of time it's [TS]

00:13:08   almost like our own little DNA project [TS]

00:13:11   you know learning and understanding into [TS]

00:13:13   we what are in the parts that we get [TS]

00:13:16   from our suppliers one of the things I [TS]

00:13:19   don't want to skip around too much but [TS]

00:13:21   okay I tend to do that how hard I do I [TS]

00:13:25   do too but a lot of this stuff is [TS]

00:13:27   interrelated it's it's like all of a [TS]

00:13:29   sudden we're talking about the the [TS]

00:13:33   materials that are used in these devices [TS]

00:13:35   and it leads you immediately to talking [TS]

00:13:37   about aspects of the supply chain but [TS]

00:13:40   there's a part of the news this week is [TS]

00:13:43   a series of four short videos animated [TS]

00:13:45   videos by James Blagdon and I got a [TS]

00:13:49   sneak look at them ahead of this so I [TS]

00:13:51   can see it but by the time the show airs [TS]

00:13:52   they'll be out and they're really kind [TS]

00:13:55   of interesting but but they cover [TS]

00:13:57   different different aspects of it and [TS]

00:13:59   one of them covers the the the goal of [TS]

00:14:05   having no it correct me if I'm wrong but [TS]

00:14:08   the goal is to have no waste going to [TS]

00:14:10   landfills from the supply chain yeah [TS]

00:14:13   right now the video covers our final [TS]

00:14:16   assembly facilities so those that's why [TS]

00:14:20   you'll see in the video and emphasis on [TS]

00:14:22   sort of material coming in which is you [TS]

00:14:25   know what happens at those facilities a [TS]

00:14:26   lot of material and parts come in and [TS]

00:14:28   then they're assembled and a product [TS]

00:14:30   goes out the door but yeah so the [TS]

00:14:32   emphasis on is on this idea and it's not [TS]

00:14:35   a new idea [TS]

00:14:35   but I think Apple is really embracing it [TS]

00:14:38   we have facilities now all of our final [TS]

00:14:41   assembly facilities in you know we have [TS]

00:14:45   a facility in Cork we have facilities in [TS]

00:14:47   China we have Cellini in Brazil and our [TS]

00:14:51   facility here in California are now [TS]

00:14:53   certified by ul as zero waste and it was [TS]

00:14:58   you know this classic environment versus [TS]

00:15:02   you know economy argument that's so [TS]

00:15:06   false and it was so evident because the [TS]

00:15:08   reason this started was looking at a [TS]

00:15:10   problem and thinking oh we just got all [TS]

00:15:12   this material and it's waste and [TS]

00:15:14   thinking oh the answer is recycling but [TS]

00:15:16   really the answer is to think smart [TS]

00:15:18   about why are so many things coming in [TS]

00:15:21   but leaving empty and can they go back [TS]

00:15:23   can you take a pallet or can you take a [TS]

00:15:25   tray that can [TS]

00:15:27   pain's material and send it back so it [TS]

00:15:29   can be used over and over again and that [TS]

00:15:31   saves money so people really embraced it [TS]

00:15:34   it's not always easy to see that path [TS]

00:15:37   towards saving money but everybody feels [TS]

00:15:40   really good about the idea of not having [TS]

00:15:44   to send waste to a landfill in order to [TS]

00:15:46   produce our products in other words it's [TS]

00:15:49   sort of in the common sense of the word [TS]

00:15:52   it's kind of like a simpler form of [TS]

00:15:54   recycling where instead of having you [TS]

00:15:57   know and again you think about the [TS]

00:15:59   magnitude of it in some times it it just [TS]

00:16:02   it boggles the mind where they're [TS]

00:16:03   talking about a assembly facility that [TS]

00:16:06   is turning out 150,000 iPhones a day [TS]

00:16:09   which is crazy and you just think well [TS]

00:16:11   every single one of those iPhones has a [TS]

00:16:13   touch ID sensor and it comes in in a [TS]

00:16:16   tray mm-hm [TS]

00:16:17   and if you can just have those trays [TS]

00:16:19   that were used to deliver the touch ID [TS]

00:16:22   sensors in the morning go back out and [TS]

00:16:25   the same tray is being used to deliver [TS]

00:16:27   the touch ID sensor in the afternoon [TS]

00:16:29   that's it's sort of like recycling [TS]

00:16:32   without actually having to go through [TS]

00:16:33   all the process of actually remoulding [TS]

00:16:37   the material and and turning it into a [TS]

00:16:39   new tray why turn it why turn a tray [TS]

00:16:42   that was used once into it another tray [TS]

00:16:44   when you could just reuse the tray yeah [TS]

00:16:45   exactly I mean it's that old adage of [TS]

00:16:48   reduce reuse and recycle is part of it [TS]

00:16:51   but it shouldn't be the first place we [TS]

00:16:54   go and I kind of like the way you're [TS]

00:16:56   you're explaining because part of our [TS]

00:16:58   thought of these videos was you know not [TS]

00:17:00   everyone at home has a final assembly [TS]

00:17:03   facility but they do have the [TS]

00:17:06   opportunity to think the same way about [TS]

00:17:08   the ways that they might produce and we [TS]

00:17:12   really wanted to connect our customers [TS]

00:17:14   first to what we do but also maybe to [TS]

00:17:18   spark in them the thoughts of hey that's [TS]

00:17:20   a really interesting way of thinking [TS]

00:17:21   about you know life in general and maybe [TS]

00:17:25   it applies a little me maybe maybe they [TS]

00:17:27   won't make that connection but really [TS]

00:17:29   just want to make it simple maybe [TS]

00:17:31   thought-provoking [TS]

00:17:32   and to reach people where they are but [TS]

00:17:35   but also it gave us a chance the video [TS]

00:17:37   you're talking about gave John a chance [TS]

00:17:39   to tell his [TS]

00:17:40   and there are just so many cool stories [TS]

00:17:42   at Apple of people who don't have to but [TS]

00:17:45   want to do the right thing and figure [TS]

00:17:47   out through maybe a little bit of trial [TS]

00:17:50   and error John has a little bit of a [TS]

00:17:52   trial and error moment in that short [TS]

00:17:54   video but you know they figure out what [TS]

00:17:56   to do and then the beauty of Apple of [TS]

00:17:59   course is once we figure out what to do [TS]

00:18:01   we learn how to do it at scale pretty [TS]

00:18:03   quickly yeah I've noticed it like my my [TS]

00:18:06   son is in seventh grade and I it's not [TS]

00:18:09   like a rule it's not like they're told [TS]

00:18:11   everybody has to come in with it but as [TS]

00:18:12   far as I can tell every kid comes into [TS]

00:18:15   school every day [TS]

00:18:16   with a like a thermos or you know [TS]

00:18:19   aluminum water bottle and so for [TS]

00:18:21   drinking water nobody brick brings in [TS]

00:18:24   you know like the retail bottles of [TS]

00:18:26   water every every kid comes in with with [TS]

00:18:28   a little thermos that they just fill [TS]

00:18:30   with cold water at the beginning of the [TS]

00:18:31   day yeah and they don't see it right I'm [TS]

00:18:34   guessing your son doesn't see it as a [TS]

00:18:36   pain or anything weird he actually just [TS]

00:18:39   thinks of it is the way to drink water [TS]

00:18:41   yeah I know my son is considerably older [TS]

00:18:44   than yours [TS]

00:18:45   but uh you know he I was talking to him [TS]

00:18:47   yesterday and he I said you know what'd [TS]

00:18:49   you have for lunch I didn't eat I said [TS]

00:18:51   oh you know so then as a mom I'm upset [TS]

00:18:53   but then he I'm like would you do he's [TS]

00:18:55   like I drank water all day I was like [TS]

00:18:56   how you do that he said I brought a [TS]

00:18:57   water bottle from home you know just [TS]

00:19:00   like leave me alone but they don't you [TS]

00:19:01   know it's not a big deal and it's not [TS]

00:19:03   seen as um like like you don't need to [TS]

00:19:06   buy this you know all the waters it's [TS]

00:19:09   right there it's for us it's actually [TS]

00:19:10   one of the blessings we have in this [TS]

00:19:12   country is a mostly secure supply of [TS]

00:19:16   clean drinking water yeah but it's it [TS]

00:19:17   that's exactly it though it just seems [TS]

00:19:19   it just comes naturally to to kids today [TS]

00:19:21   it doesn't that it doesn't seem like [TS]

00:19:23   they they don't even see it as like oh [TS]

00:19:25   I'm doing my good deed for the [TS]

00:19:26   environment it's just this just makes [TS]

00:19:28   sense absolutely and I sometimes wonder [TS]

00:19:31   like what things [TS]

00:19:32   what other things will be that way I [TS]

00:19:33   know climate change will be that way um [TS]

00:19:36   so but you know you just you wonder what [TS]

00:19:39   other things will sort of be baked in [TS]

00:19:41   with an ethic that's a lot more [TS]

00:19:43   thoughtful about the planet and sort of [TS]

00:19:45   your role in the planet um one of the [TS]

00:19:49   other videos again skipping around a [TS]

00:19:52   little bit but it's all in your purview [TS]

00:19:55   one of them focused on the new Apple [TS]

00:20:00   Park and how the the building is that I [TS]

00:20:06   don't think it's a stretch to say that [TS]

00:20:08   it's an innovative design to cooling [TS]

00:20:11   that it's a combination of cold water [TS]

00:20:14   running through pipes and a sort of a [TS]

00:20:18   breathable let the wind blow through the [TS]

00:20:20   building to to circulate can you tell me [TS]

00:20:24   more about that yeah you know I so these [TS]

00:20:27   will be out and hopefully everybody will [TS]

00:20:29   seen them but if you haven't seen the [TS]

00:20:30   building with Dan Whisenhunt who's done [TS]

00:20:34   a lot of the work overseeing the [TS]

00:20:37   construction and of Apple Park Dan talks [TS]

00:20:41   about you know the the way the building [TS]

00:20:44   was designed by Foster and partners to [TS]

00:20:46   be a breathing building and he does a [TS]

00:20:49   lovely job and Blagdon does a great job [TS]

00:20:51   of sort of illustrating the idea of [TS]

00:20:53   here's a typical building and here's how [TS]

00:20:56   this one works now you know we have kind [TS]

00:20:58   of a we have an advantage first off [TS]

00:21:01   we're in you know Silicon Valley in [TS]

00:21:04   Cupertino and the climate here is is [TS]

00:21:08   mild although it can get pretty warm in [TS]

00:21:10   the summer it's not New Orleans hot like [TS]

00:21:12   what I'm used to born with is hot you [TS]

00:21:15   get warm but 75% oh I was gonna mention [TS]

00:21:18   Philadelphia humidity but you could you [TS]

00:21:19   you trumped me with you know you're [TS]

00:21:22   almost the same it's the same as DC [TS]

00:21:24   people spell New Orleans is so hot [TS]

00:21:26   normally no it's not hot in the summer [TS]

00:21:28   when it's humid there's just nothing [TS]

00:21:30   like it but you know 75% of the time at [TS]

00:21:33   Apple Park we're estimating that there [TS]

00:21:37   won't be a need for additional [TS]

00:21:38   air-conditioning and you're right the [TS]

00:21:40   building sorter is designed to have this [TS]

00:21:42   flow of air it would be sort of [TS]

00:21:45   convection into the building hunt [TS]

00:21:47   through these louvers and then pass [TS]

00:21:49   concrete that has cool water circulating [TS]

00:21:52   in it and that should be enough and it [TS]

00:21:55   is also designed to have a lot of air do [TS]

00:21:57   that and so you know there's lots of [TS]

00:22:00   studies that show that sort of outside [TS]

00:22:02   air Sun soda is actually the environment [TS]

00:22:06   we humans were meant to be in not the [TS]

00:22:08   artificially conditioned environment and [TS]

00:22:12   the building is on track to be certified [TS]

00:22:15   by the US Green Building Council as LEED [TS]

00:22:17   Platinum that's their highest [TS]

00:22:20   certification for environment and energy [TS]

00:22:23   efficiency and smartness and so we're [TS]

00:22:25   really proud of that because it includes [TS]

00:22:27   the Rd facilities it's really a rd park [TS]

00:22:30   as much as it's an office building so [TS]

00:22:33   it's going to be exciting I'm thrilled [TS]

00:22:36   for the day we actually move in although [TS]

00:22:38   I know it's going to be a little bit of [TS]

00:22:40   madness let's be awful fun moving is [TS]

00:22:43   always madness moving to the world's [TS]

00:22:45   largest corporation it the Crosstown is [TS]

00:22:48   really I don't know what could go wrong [TS]

00:22:51   really um all right here's a question [TS]

00:22:55   that I have and I I would like explain [TS]

00:23:00   it to me like I'm an idiot what it mean [TS]

00:23:03   what renewable energy means in the sense [TS]

00:23:06   of 96% of your operations are running on [TS]

00:23:10   renewable energy and in 24 countries a [TS]

00:23:13   hundred percent explain to me what that [TS]

00:23:15   means and why it why I should care so [TS]

00:23:18   you know we we set a goal to run on 100% [TS]

00:23:22   renewable for all of our operations and [TS]

00:23:24   I just want to say notably we set a goal [TS]

00:23:27   from the beginning to run data centers [TS]

00:23:28   on renewable energy you should care [TS]

00:23:32   because climate change is real is [TS]

00:23:33   happening and any responsible company [TS]

00:23:36   ought to be thinking about its role in [TS]

00:23:40   solving that problem it's just that [TS]

00:23:42   simple to me I mean you know Tim talks a [TS]

00:23:44   lot about companies are made of people [TS]

00:23:46   and companies have values and they [TS]

00:23:48   should stand for things and this company [TS]

00:23:50   has said very clearly that one of the [TS]

00:23:52   things we stand for is taking care of [TS]

00:23:54   our environment I don't think that's you [TS]

00:23:58   know in any way partisan either I think [TS]

00:24:00   most people would say less pollution is [TS]

00:24:02   good you know more pollution is bad but [TS]

00:24:06   also the idea that having the planet and [TS]

00:24:08   having the resources of the planet [TS]

00:24:10   around for future generations is really [TS]

00:24:13   important and then you're a parent but I [TS]

00:24:15   think many of us think about our [TS]

00:24:18   obligation to future generations not to [TS]

00:24:20   leave a place that's you know [TS]

00:24:22   heading to the point where the only [TS]

00:24:24   option is to you know recolonize or [TS]

00:24:26   colonize another planet just doesn't [TS]

00:24:28   seem like the parental thing to do and [TS]

00:24:33   so there's there's all kinds of reasons [TS]

00:24:34   and I could get I can wax all day about [TS]

00:24:38   climate change but what we said is look [TS]

00:24:40   ideally you know we are not a power [TS]

00:24:41   company we are not a utility if the [TS]

00:24:44   world was where we want it to be today [TS]

00:24:46   there'd be a utility saying hey what [TS]

00:24:49   kind of poverty you want to buy ok sure [TS]

00:24:50   here I'll sell it to you that would be [TS]

00:24:52   awesome we don't have that choice [TS]

00:24:54   everywhere so Apple has the ability to [TS]

00:24:56   do a little bit more so in general we [TS]

00:24:59   know how much energy we use in a [TS]

00:25:01   particular country in a particular [TS]

00:25:03   region and our goal is to put that much [TS]

00:25:06   or more clean energy onto the grid where [TS]

00:25:10   we use it so a couple of things the [TS]

00:25:13   ideas has to be new clean energy so we [TS]

00:25:15   don't want to just come in and buy all [TS]

00:25:17   the available clean energy because then [TS]

00:25:19   there's nothing left for somebody else [TS]

00:25:20   to buy that doesn't seem very fair and [TS]

00:25:23   wherever possible to displace dirtier [TS]

00:25:26   and energy so because we're there [TS]

00:25:29   there's this new clean energy and maybe [TS]

00:25:31   it means you don't need as much of the [TS]

00:25:34   more polluting forms of energy and then [TS]

00:25:37   we try to be very fastidious about about [TS]

00:25:41   quantifying that so we drew up at the [TS]

00:25:43   end of every year so you know when [TS]

00:25:46   people ask me well that means you're not [TS]

00:25:48   always using the exact clean energy [TS]

00:25:51   electron that you generate because we [TS]

00:25:53   have solar powers on top of Apple Park [TS]

00:25:55   we have I mean solar farm at our data [TS]

00:25:58   centers we have wind power that we [TS]

00:26:01   purchase here in California we even have [TS]

00:26:03   like micro hydro projects in in Oregon [TS]

00:26:07   we don't always have that connection it [TS]

00:26:09   has to go through the grid and the grid [TS]

00:26:10   plays an important role but it's like an [TS]

00:26:13   ATM we make sure we're putting enough [TS]

00:26:15   clean energy new clean energy in to [TS]

00:26:18   cover what we have to take out and [TS]

00:26:20   although that's not the absolute optimum [TS]

00:26:22   to us it feels like if every company did [TS]

00:26:24   that we'd have a lot more clean energy [TS]

00:26:26   on the grid and demand it on the grid [TS]

00:26:29   and that would displace brown power I [TS]

00:26:34   is it a source of frustration for you [TS]

00:26:36   Edie either either in your current role [TS]

00:26:42   specifically at one company Apple or [TS]

00:26:45   looking even broader at your career and [TS]

00:26:49   previously for anybody who doesn't know [TS]

00:26:51   from first four years of the Obama [TS]

00:26:52   administration you were that the head of [TS]

00:26:55   the EPA is it a source of frustration [TS]

00:26:58   for you that more companies don't seem [TS]

00:27:01   to have a as high a priority on using [TS]

00:27:05   renewable energy you know I think [TS]

00:27:08   companies are are moving in that [TS]

00:27:11   direction [TS]

00:27:11   you know what what we always knew at EPA [TS]

00:27:14   was really clear to me here is you know [TS]

00:27:16   a business needs certainty and has to [TS]

00:27:19   make decisions based on where policy is [TS]

00:27:23   going where it thinks the world is going [TS]

00:27:26   and it has been really clear to most big [TS]

00:27:29   you know multinational companies I think [TS]

00:27:31   for some time that we're going to be [TS]

00:27:34   living in a carbon-constrained future [TS]

00:27:36   and it's not clear how it's going to be [TS]

00:27:38   constrained I mean there's the Paris [TS]

00:27:40   climate Accords there are all kinds of [TS]

00:27:42   policy discussions going on around the [TS]

00:27:44   world about how to get to lower carbon [TS]

00:27:46   and some countries are in the middle of [TS]

00:27:49   that transformation in a very big way so [TS]

00:27:52   I think a lot of companies over the last [TS]

00:27:54   eight to ten years had to decide what to [TS]

00:27:57   do and have made the decision to [TS]

00:28:00   incorporate energy efficiency of course [TS]

00:28:02   because that's cheaper and cleaner but [TS]

00:28:06   also renewable energy and that's true in [TS]

00:28:09   states like Texas certainly in states [TS]

00:28:11   like California but you know we have a [TS]

00:28:13   big data center in Nevada it's true [TS]

00:28:16   there we have a big data center in North [TS]

00:28:18   Carolina which is on its third solar [TS]

00:28:22   farm now so you know I I don't when I [TS]

00:28:27   left EPA the one thing I thought was [TS]

00:28:29   because I'm an engineer a chemical [TS]

00:28:30   engineer by training actually a lot [TS]

00:28:33   around all these computer science and [TS]

00:28:35   electrical engineers so go figure but [TS]

00:28:38   you know I wanted to go back to my roots [TS]

00:28:40   and sort of say I believe I've always [TS]

00:28:43   believed that business has not just [TS]

00:28:46   Rolle but a responsibility part of the [TS]

00:28:49   reason I became an engineer or an [TS]

00:28:52   environmental sort of engineer is that I [TS]

00:28:54   remember being in school and thinking as [TS]

00:28:56   a chemical engineer we make all this [TS]

00:28:57   come this hazardous waste chemical [TS]

00:29:00   engineers should be responsible as a [TS]

00:29:01   profession for stopping this problem and [TS]

00:29:05   so I think that's sort of how we think [TS]

00:29:07   of it here and I think more companies [TS]

00:29:09   are seeing it that way it is it is a [TS]

00:29:11   little depressing that there's some old [TS]

00:29:13   thinking out there still which is you [TS]

00:29:15   can either have economic growth or you [TS]

00:29:17   can have a clean environment but that's [TS]

00:29:19   that's old-fashioned thinking and we [TS]

00:29:22   really need people to sort of look look [TS]

00:29:24   beyond that and really think about the [TS]

00:29:26   problem and innovate around it [TS]

00:29:28   that's something again I'm I'm very much [TS]

00:29:33   a lay person in the expertise on this [TS]

00:29:34   but it at a common-sense level it [TS]

00:29:37   frustrates me to hear that argument of [TS]

00:29:40   economic growth being tied to we can't [TS]

00:29:46   spend money on we have to do things the [TS]

00:29:49   cheapest way possible right now which [TS]

00:29:50   would be to continue using fossil fuels [TS]

00:29:53   and just spewing carbon into the air [TS]

00:29:56   versus it's it's like an idealism that [TS]

00:29:59   we can't afford to go to cleaner and [TS]

00:30:02   renewable sources that's what frustrates [TS]

00:30:04   me with that argument is that it isn't [TS]

00:30:07   that where all this opportunity is where [TS]

00:30:10   new companies or even existing companies [TS]

00:30:12   could like a existing energy companies [TS]

00:30:15   could stand to make a fortune if they [TS]

00:30:18   make major breakthroughs in renewable [TS]

00:30:21   energy well sound like an environmental [TS]

00:30:24   and energy expert to me John I mean it's [TS]

00:30:26   not surprising you see it because you [TS]

00:30:28   were also used to the thinking in in the [TS]

00:30:32   valley and it's not only in the valley [TS]

00:30:34   but this idea that you know we need to [TS]

00:30:38   apply the same level of innovation to [TS]

00:30:41   the environment and our work to protect [TS]

00:30:43   the planet as we do to the other work [TS]

00:30:45   that we do in Apple's case to our [TS]

00:30:47   products and as soon as you start to see [TS]

00:30:50   innovation as the way forward then you [TS]

00:30:54   realize that the only limitation is you [TS]

00:30:57   know our imagination our creativity [TS]

00:30:59   and our persistence you know the sweat [TS]

00:31:01   you put into something so when we talk [TS]

00:31:04   about wanting to use more recycled [TS]

00:31:06   materials in our products it's about [TS]

00:31:08   looking at a supply chain that right now [TS]

00:31:10   it's just not going to be sustainable [TS]

00:31:12   over time there won't be enough or some [TS]

00:31:15   country might decide to you know control [TS]

00:31:17   the supply of materials needed and the [TS]

00:31:21   price just goes up so how can we get [TS]

00:31:23   ahead of that it's all about innovation [TS]

00:31:26   and not looking I also like to say [TS]

00:31:29   because you know I am a little bit of a [TS]

00:31:31   nerd that the thing about an engineer is [TS]

00:31:33   that engineers wake up and at Apple is [TS]

00:31:36   absolutely true we wake up when you give [TS]

00:31:37   us a hard problem and we look at it as a [TS]

00:31:40   challenge and if I have one complaint [TS]

00:31:42   about my profession is that we need to [TS]

00:31:44   continue to include the idea of ethics [TS]

00:31:49   like you know solving the problem part [TS]

00:31:52   of the elegant solution has to be [TS]

00:31:54   thinking about whether it's truly a [TS]

00:31:56   sustainable one economically sustainable [TS]

00:31:58   yes but who's being harmed in this [TS]

00:32:01   solution and I think good companies are [TS]

00:32:03   there and I hope that customers start to [TS]

00:32:06   expect and demand that of companies [TS]

00:32:08   because right now I really believe that [TS]

00:32:11   a lot of the leadership that we're going [TS]

00:32:13   to see on these issues has to come from [TS]

00:32:15   businesses who stand up and dispute this [TS]

00:32:17   idea that they need to pollute in order [TS]

00:32:21   to profit yeah I hope at least that it [TS]

00:32:26   sort of changes from consumers may be [TS]

00:32:29   like environmentally conscious consumers [TS]

00:32:32   a smaller niche of them if you will [TS]

00:32:35   keeping a whitelist of a handful of good [TS]

00:32:39   companies who are environmentally [TS]

00:32:41   conscious to more of a broader here's a [TS]

00:32:44   blacklist of companies who are clearly [TS]

00:32:47   disregarding the environment in their [TS]

00:32:49   actions and operations I'm not going to [TS]

00:32:51   do business with them because it's it I [TS]

00:32:53   find that offensive [TS]

00:32:54   yeah it's like a gray-green list you [TS]

00:32:57   know kaki I think but yeah absolutely [TS]

00:32:59   you know I just I agree with you and I [TS]

00:33:01   also don't think I think consumers are [TS]

00:33:04   you know sort of confused too because [TS]

00:33:08   you have companies of all stripes [TS]

00:33:10   standing up and claiming especially this [TS]

00:33:12   week you know as we [TS]

00:33:13   into Earth Day how you know sort of [TS]

00:33:16   putting forth their green credentials [TS]

00:33:18   and apples no different so I think it [TS]

00:33:20   tends to make people a bit cynical so [TS]

00:33:23   part of the videos was also opening up a [TS]

00:33:26   little and showing that all these claims [TS]

00:33:29   you make take work and effort and all [TS]

00:33:33   these promises that we make you know we [TS]

00:33:36   try not to make them if we don't know [TS]

00:33:37   how we're going to get there but in some [TS]

00:33:39   cases they they require a lot of [TS]

00:33:42   persistence and so one of the [TS]

00:33:44   frustrations I've had also is frankly [TS]

00:33:46   there's a lot of people out there claim [TS]

00:33:48   to say you know they make lists [TS]

00:33:50   everybody makes lists but what I want [TS]

00:33:53   people to know is that for me this [TS]

00:33:56   company Apple is thinking you know years [TS]

00:33:58   decades ahead about how to influence our [TS]

00:34:02   sector the tech sector the consumer [TS]

00:34:05   products sector and make it better [TS]

00:34:10   and leave the world as Tim to say leave [TS]

00:34:13   the world better than we found it one of [TS]

00:34:16   the other announcements you guys have [TS]

00:34:17   this week is that in a partnership with [TS]

00:34:19   the WWF which when I see it I still [TS]

00:34:24   think of the wrestling they would not [TS]

00:34:27   like to hear that I know I know [TS]

00:34:29   props the dough UWF it's but it's not [TS]

00:34:32   the wrestling organization it's the no [TS]

00:34:34   is the world wildlife right and you guys [TS]

00:34:37   in partnership with them have gotten [TS]

00:34:40   over 300,000 acres of working forests in [TS]

00:34:43   China to be recommended for what's [TS]

00:34:46   called the Forest Stewardship Council [TS]

00:34:48   certification and that means that Apple [TS]

00:34:50   is now protecting and creating a [TS]

00:34:54   sustainable working forest as much as is [TS]

00:34:57   needed to cover the your paper needs for [TS]

00:35:00   the packaging that you guys make yeah in [TS]

00:35:04   plain English does that mean that as [TS]

00:35:06   much paper as you guys are using for [TS]

00:35:08   packaging there's trees that are being [TS]

00:35:10   regrown at the same rate that they're [TS]

00:35:12   being used to turn into paper yeah I [TS]

00:35:15   like that you know you see you should be [TS]

00:35:17   in the video because you're explaining [TS]

00:35:19   stuff really well - yeah that's exactly [TS]

00:35:22   it [TS]

00:35:24   um actually I just started that Apple [TS]

00:35:27   and the woman who runs packaging amongst [TS]

00:35:29   other things Kate Bergeron was we were [TS]

00:35:31   all at dinner I went glass of wine and [TS]

00:35:33   she was like you know I've been thinking [TS]

00:35:35   for a long time we should buy a forest [TS]

00:35:36   and it was sort of my introduction to [TS]

00:35:39   you know think different at Apple this [TS]

00:35:42   idea that somebody who does packaging [TS]

00:35:45   would go that far deep in her thinking [TS]

00:35:47   you know really analyzing the problem [TS]

00:35:50   and of course she was trying to get at [TS]

00:35:51   that very problem which is packaging is [TS]

00:35:54   made out of paper [TS]

00:35:55   by the way our packaging is increasingly [TS]

00:35:57   almost entirely paper we tried we've [TS]

00:35:59   tried to phase out plastics because we [TS]

00:36:01   think paper can be a renewable resource [TS]

00:36:03   and what if we controlled how that paper [TS]

00:36:07   was you know how the wood was harvested [TS]

00:36:09   and the Pope was made and so we didn't [TS]

00:36:13   buy the forests ourselves but we found [TS]

00:36:15   great partners in the u.s. we found a [TS]

00:36:18   group called the Conservation Fund so we [TS]

00:36:20   have 36 thousand acres in Maine and [TS]

00:36:22   North Carolina that they've worked to [TS]

00:36:24   preserve and ensure remain in [TS]

00:36:26   sustainable forestry so working for us [TS]

00:36:29   yes trees are chopped but trees are also [TS]

00:36:31   planted and then we found WWF in China [TS]

00:36:34   and there it's not a land ownership [TS]

00:36:36   issue it was a management issue we have [TS]

00:36:39   these big basically paper they call them [TS]

00:36:42   plantations and making sure that they [TS]

00:36:46   were being managed sustainably which has [TS]

00:36:48   been a goal of China's as well so we [TS]

00:36:50   found the right partner they have some [TS]

00:36:52   great people on the ground in China [TS]

00:36:55   Chinese folks who are really deeply [TS]

00:36:59   involved in working with these Chinese [TS]

00:37:01   businesses and we're really proud of the [TS]

00:37:03   fact that based on the work they've done [TS]

00:37:05   and just I think about two years we've [TS]

00:37:08   gotten to the point where those forests [TS]

00:37:11   the two of the three of them are [TS]

00:37:13   producing enough sustainably and [TS]

00:37:16   responsibly managed wood to cover our [TS]

00:37:18   needs now we've also done something on [TS]

00:37:20   the other end which is back to that old [TS]

00:37:22   reduce reuse recycle we wanted to reduce [TS]

00:37:25   how much virgin paper we need for [TS]

00:37:28   packaging so we've really upped our work [TS]

00:37:30   on using recycled paper and we've also [TS]

00:37:33   upped our work to make packaging smaller [TS]

00:37:35   and [TS]

00:37:36   later whenever we can so we still have [TS]

00:37:39   work to do [TS]

00:37:40   you know this is some long road and so I [TS]

00:37:42   don't want it to sound like we're there [TS]

00:37:44   but we're really proud of the fact that [TS]

00:37:46   this year we hit that Paul stone and and [TS]

00:37:48   again this is another one of those [TS]

00:37:50   things where the stakes are very high [TS]

00:37:52   for Apple because Apple products are [TS]

00:37:55   known for having beautiful packaging and [TS]

00:37:57   so it's not enough to just say well [TS]

00:37:59   we'll take out the plastic and we'll use [TS]

00:38:01   cardboard or some kind of paper it has [TS]

00:38:03   to be nice yeah it has to be more than [TS]

00:38:06   nice right I mean I think that's maybe [TS]

00:38:07   the thing I didn't emphasize enough I [TS]

00:38:10   don't I didn't want to come here and do [TS]

00:38:13   this in a way where people felt they [TS]

00:38:14   were giving something up in order to do [TS]

00:38:17   something good and I don't mean that to [TS]

00:38:19   sound you know it's sort of like again [TS]

00:38:21   back to your son you know he doesn't [TS]

00:38:23   he's doing something good but it doesn't [TS]

00:38:25   change his experience he still feels [TS]

00:38:27   really good he's getting the water he [TS]

00:38:29   needs I mean for us here at Apple we [TS]

00:38:31   understand that you know our customers [TS]

00:38:33   love our products they feel emotionally [TS]

00:38:36   attached to the experience all the way [TS]

00:38:38   from taking it home to unboxing it to [TS]

00:38:41   turn it on the first time to see in the [TS]

00:38:43   hello all the way through use and [TS]

00:38:46   upgrade so none of that is what we're [TS]

00:38:48   trying to impact and in fact we won't [TS]

00:38:50   allow it to happen that way [TS]

00:38:52   I don't I don't think anybody here would [TS]

00:38:53   allow us to impact that what we're [TS]

00:38:57   trying to do is make sure people [TS]

00:38:59   understand that all these really smart [TS]

00:39:00   people here are thinking about ways to [TS]

00:39:02   make it green and better and produce [TS]

00:39:06   without you no harm in the planet so you [TS]

00:39:09   don't have to so you can feel really [TS]

00:39:11   good about the purchase that you make so [TS]

00:39:14   that you know that part of making the [TS]

00:39:17   best products in the world is making the [TS]

00:39:20   best products for the world I would like [TS]

00:39:24   to talk this is an area where I just [TS]

00:39:26   don't know much about it about [TS]

00:39:28   transportation because just going back [TS]

00:39:30   to that basic idea of like an assembly a [TS]

00:39:33   plant in China that's that's [TS]

00:39:36   manufacturing 150,000 iPhones a day and [TS]

00:39:40   let's say it's September and there's a [TS]

00:39:43   new iPhone and the day that it comes out [TS]

00:39:47   there are millions of you pee [TS]

00:39:49   drivers around North America ringing [TS]

00:39:52   doorbells dropping off pre-ordered [TS]

00:39:54   iPhones to get all those iPhones from [TS]

00:39:58   China to North America and then once [TS]

00:40:01   they get to North America to distribute [TS]

00:40:04   them to everybody who purchased it [TS]

00:40:05   there's an awful lot of fossil fuel [TS]

00:40:08   being burned on that right yeah you know [TS]

00:40:11   transportation as a sector for our [TS]

00:40:14   carbon footprint it's actually a very [TS]

00:40:15   small percentage of our carbon footprint [TS]

00:40:19   I'll get you know number I'm looking as [TS]

00:40:21   I speak but you know we do a [TS]

00:40:24   comprehensive carbon footprint for Apple [TS]

00:40:26   this year for 2016 for the year just [TS]

00:40:29   past its twenty nine point five million [TS]

00:40:32   metric tons and transportation of our [TS]

00:40:35   product is four percent of that do the [TS]

00:40:38   math really quickly included in that [TS]

00:40:41   carbon footprint is you know some but [TS]

00:40:44   some people say cradle to grave we're [TS]

00:40:45   trying to get rid of the grave and and [TS]

00:40:47   make a closed-loop system but right now [TS]

00:40:49   all the way from the mine even though we [TS]

00:40:52   don't you know we don't own mines we [TS]

00:40:53   don't have relationship with mining [TS]

00:40:55   companies but we estimate the you know [TS]

00:40:58   the extraction and processing of let's [TS]

00:41:01   say though you know alumina or to make [TS]

00:41:05   aluminum enclosures all the way through [TS]

00:41:08   a product use we actually include in our [TS]

00:41:11   carbon footprint [TS]

00:41:12   the the you know the use the electricity [TS]

00:41:17   you use as an Apple customer because you [TS]

00:41:19   wouldn't use that electricity if it [TS]

00:41:21   wasn't for Apple so all the way to [TS]

00:41:23   recycling so it's it's not a huge part [TS]

00:41:27   of our carbon footprint but four percent [TS]

00:41:29   is nothing to sneeze at the biggest part [TS]

00:41:31   of our carbon footprint is actually in [TS]

00:41:33   the manufacturing all those suppliers [TS]

00:41:35   that are in our supply chain and so one [TS]

00:41:39   of the other things we're doing is [TS]

00:41:40   spending time with them now that we're [TS]

00:41:42   at ninety six percent renewable we've [TS]

00:41:43   learned a lot and so now we're trying to [TS]

00:41:46   bring them along and this year we're [TS]

00:41:50   announcing three new suppliers who've [TS]

00:41:52   committed to go 100% renewable for all [TS]

00:41:55   their operations compounds and Sun Rhoda [TS]

00:41:58   and veal and that brings us to seven [TS]

00:42:01   suppliers and I think that numbers can [TS]

00:42:03   to keep going up I don't want to act [TS]

00:42:05   like all of them are doing it just [TS]

00:42:07   because of Apple but those seven have [TS]

00:42:09   made an apple specific commitment and [TS]

00:42:11   there are others who are doing it on [TS]

00:42:13   their own [TS]

00:42:14   so you know yes transportation is a [TS]

00:42:17   problem that we need to think about and [TS]

00:42:20   we can do that you know when you make a [TS]

00:42:21   lighter product in a smaller package it [TS]

00:42:24   helps with transportation emissions and [TS]

00:42:29   when we think about marine so taking it [TS]

00:42:33   by ship versus air that helps with [TS]

00:42:36   transportation and so every little bit [TS]

00:42:39   will help but we are tackling the [TS]

00:42:40   biggest places first the hardest but in [TS]

00:42:43   other words you guys aren't sweeping any [TS]

00:42:45   aspect of it under the rug by saying [TS]

00:42:48   well that's not us [TS]

00:42:49   right like this is this is what Apple [TS]

00:42:53   actual Apple employees are doing in [TS]

00:42:55   Apple owned buildings and anything that [TS]

00:43:00   happens from the mine until it gets [TS]

00:43:03   there that we're not taking that into [TS]

00:43:05   account you guys are really trying to [TS]

00:43:06   account for everything [TS]

00:43:08   yeah because because you can't change [TS]

00:43:10   the world if you stop at your you know [TS]

00:43:12   at your theoretical borders you have to [TS]

00:43:15   change yourself first you have to lead [TS]

00:43:17   by example and not demand of others what [TS]

00:43:20   you're not willing to do but I think [TS]

00:43:23   we're one of the few companies I won't [TS]

00:43:26   say the only companies in the world who [TS]

00:43:27   take this very comprehensive look at our [TS]

00:43:30   carbon footprint and look to prefer we'd [TS]

00:43:34   love to get it to zero which would mean [TS]

00:43:36   that all those suppliers would be at [TS]

00:43:38   zero carbon footprint and we're trying [TS]

00:43:41   to do it right now [TS]

00:43:42   not not using offsets or credits you [TS]

00:43:47   know there might be some places in the [TS]

00:43:48   world that is just not possible to do [TS]

00:43:50   that right now but that's where we are [TS]

00:43:53   that's why we're at 96% not not saying [TS]

00:43:56   100 because we could get to 100 if we [TS]

00:43:58   just bought bought some credit and so [TS]

00:44:00   we're still working hard on that [TS]

00:44:01   and yeah it feels really good to be that [TS]

00:44:04   expansive because then you can inspire [TS]

00:44:07   the energy folks you know the product [TS]

00:44:10   power folks to make the most efficient [TS]

00:44:13   products in the world because every time [TS]

00:44:15   you save you know [TS]

00:44:17   a wad of energy on on a Macbook you're [TS]

00:44:21   saving a tremendous amount because we [TS]

00:44:23   sell so many of them so it you know the [TS]

00:44:25   more expansive you are the more I guess [TS]

00:44:27   playing fields you have to play with to [TS]

00:44:30   go back to the sports analogy yeah [TS]

00:44:32   there's there's an old story from like [TS]

00:44:35   the 80s of the the creation of the [TS]

00:44:37   original Macintosh where where I forget [TS]

00:44:41   somebody had a stopwatch and timed how [TS]

00:44:42   long it took the prototype to startup [TS]

00:44:44   mint and Steve Jobs said you got to get [TS]

00:44:47   that you got to cut 30 seconds off of [TS]

00:44:49   that and they're like why and he's like [TS]

00:44:51   well we're going to sell millions of [TS]

00:44:52   these things multiplied by that by 30 [TS]

00:44:54   seconds and you get like you know came [TS]

00:44:56   out like I don't know 87 years because [TS]

00:44:58   there you go you saved a life yeah yeah [TS]

00:45:00   and it's like that with energy right [TS]

00:45:02   you'd say yeah you take a you know 70 [TS]

00:45:06   million iPhones and a quarter and if you [TS]

00:45:09   can make them a little bit more [TS]

00:45:12   energy-efficient every little bit you [TS]

00:45:13   multiply by the 70 million that were [TS]

00:45:15   just sold and it adds up I think the [TS]

00:45:18   number is something like since 2008 on [TS]

00:45:20   average our products are 70% more [TS]

00:45:23   efficient more energy efficient and [TS]

00:45:25   there's been some great you know big [TS]

00:45:27   technical technology innovations in [TS]

00:45:29   there and I also want to be really clear [TS]

00:45:32   back to that idea that you don't have to [TS]

00:45:34   sacrifice those are all things that make [TS]

00:45:35   the experience better you know energy [TS]

00:45:37   efficiency the flip side of that is [TS]

00:45:39   battery life you know if something [TS]

00:45:41   doesn't use a lot of energy you need a [TS]

00:45:43   smaller battery or you need a battery or [TS]

00:45:45   your battery of whatever size you know [TS]

00:45:48   goes longer it goes longer on a charge [TS]

00:45:50   so all these things tend to have sort of [TS]

00:45:54   compounding reasons and sometimes [TS]

00:45:57   they're even based on the customer [TS]

00:45:58   experience but there's a happy sort of [TS]

00:46:01   you know carbon benefit as at the same [TS]

00:46:03   time or environmental benefit to you you [TS]

00:46:06   said earlier that this this sort of [TS]

00:46:08   thinking shouldn't be seen as partisan [TS]

00:46:10   that it really and I think that the [TS]

00:46:13   cynics take on that would be that Apple [TS]

00:46:17   as the most profitable company in the [TS]

00:46:19   world can afford to be can afford to [TS]

00:46:26   spend on this idealism but I [TS]

00:46:29   I think your argument would be that no [TS]

00:46:31   it's Apple as the most profitable [TS]

00:46:33   country in the world can show that [TS]

00:46:36   having a focus on this sort of stuff is [TS]

00:46:38   not at odds with being profitable yeah [TS]

00:46:41   no I mean it's the right thing to do I [TS]

00:46:45   don't think I think if you go back to [TS]

00:46:46   sort of you know core human values you [TS]

00:46:50   know protecting the planet where we live [TS]

00:46:52   where our children you know grow up [TS]

00:46:54   where we work the places that we you [TS]

00:46:58   know used to fish or swim as a kid the [TS]

00:47:01   drinking water that we all honestly take [TS]

00:47:03   for granted because we most of us [TS]

00:47:06   haven't had the experience to say people [TS]

00:47:08   in Flint where you literally have to you [TS]

00:47:11   know shower and wash your face with [TS]

00:47:12   bottled water I mean all those things [TS]

00:47:15   are just Goods and so you know when when [TS]

00:47:18   when we think about the environment it [TS]

00:47:20   shouldn't you know our our position is [TS]

00:47:23   we're not we're not taking a side in [TS]

00:47:25   terms of whether any political [TS]

00:47:29   approaches right we're just saying this [TS]

00:47:31   is something that is definitely a good [TS]

00:47:33   it's good to have to be efficient to be [TS]

00:47:37   thoughtful and careful kind of it you [TS]

00:47:39   know what my grandmother said you know [TS]

00:47:42   waste not want not this idea that you [TS]

00:47:45   know in a in a world where we have been [TS]

00:47:47   incredibly fortunate as a country or as [TS]

00:47:50   a people to think of that as our [TS]

00:47:54   responsibility I think it you know for [TS]

00:47:56   me it's sort of almost a moral thing but [TS]

00:48:00   yeah it's it's it's not about having the [TS]

00:48:04   money to do it it's about figuring out [TS]

00:48:07   the innovations that would then you know [TS]

00:48:09   hopefully spread out like ripples and [TS]

00:48:12   allow others to do it too I think if you [TS]

00:48:14   went to someone who right now has a [TS]

00:48:17   utility bill and there was a way that [TS]

00:48:19   they could have cleaner energy that [TS]

00:48:23   would also reduce their utility bill [TS]

00:48:25   they would be for it and so that's a [TS]

00:48:27   policy question I don't think it depends [TS]

00:48:30   on what party you're in if you ask [TS]

00:48:31   somebody do you would you rather have [TS]

00:48:33   solar power I think it's kind of a cool [TS]

00:48:35   thing where do you see the role that the [TS]

00:48:39   between the government and [TS]

00:48:42   you know in the US like the EPA and a [TS]

00:48:45   business like Apple taking initiative on [TS]

00:48:48   its own to do these things [TS]

00:48:51   yeah you know we um from the EPA [TS]

00:48:54   perspective there wasn't a ton of places [TS]

00:48:57   where EPA and Apple intersected EPA is a [TS]

00:49:02   regulatory agency and there are [TS]

00:49:05   regulations that definitely affect the [TS]

00:49:09   technology sector but you know [TS]

00:49:11   regulations in many cases not all cases [TS]

00:49:14   are meant to set the floor [TS]

00:49:17   there's definitely they just can't set [TS]

00:49:19   the ceiling and in fact if they set a [TS]

00:49:22   ceiling they're not doing the right [TS]

00:49:24   thing they should be there to help [TS]

00:49:26   innovation go forward and you know I'm [TS]

00:49:30   not for every single piece of regulation [TS]

00:49:33   especially those that seem to be picking [TS]

00:49:36   you know which innovations should or [TS]

00:49:39   shouldn't go forward I think that [TS]

00:49:41   requires real thoughtfulness but you [TS]

00:49:45   know I think for companies like ours [TS]

00:49:48   it's not to say we don't have times when [TS]

00:49:51   we have regulations that affect us it's [TS]

00:49:53   not to say you know I don't want anybody [TS]

00:49:55   walk away from this thinking we figured [TS]

00:49:56   out how to do it right all the time we [TS]

00:49:58   will have problems like any other [TS]

00:50:01   company will but our general orientation [TS]

00:50:02   is to trying to do the best we can to [TS]

00:50:07   meet the goals we've set for ourselves [TS]

00:50:08   around climate change around greener [TS]

00:50:11   materials and around conserving and [TS]

00:50:15   being really smart and not wasteful [TS]

00:50:17   about resources all right one last [TS]

00:50:20   question I have for you where where do [TS]

00:50:22   you think Apple is least up to snuff [TS]

00:50:27   like where is the where where can you [TS]

00:50:29   guys improve it where do you guys have [TS]

00:50:32   the most opportunity for improvement oh [TS]

00:50:34   and that's like the interview question [TS]

00:50:36   when they ask you for your one flaw you [TS]

00:50:39   know you don't answer that but I mean [TS]

00:50:41   there there are tons of things that I [TS]

00:50:43   wish I could snap my fingers I would be [TS]

00:50:46   done you know I I wish we could make [TS]

00:50:51   a better connection with our customers [TS]

00:50:54   so we got more of our products back at [TS]

00:50:57   end of life I think we have a ton of [TS]

00:50:59   work to do I mean we just outlined this [TS]

00:51:02   big hairy goal around starting to close [TS]

00:51:05   loops for different materials and so I [TS]

00:51:09   think that that's going to be a big area [TS]

00:51:13   of focus for us I mean it's a it has to [TS]

00:51:17   be done in a way that that maintains all [TS]

00:51:20   the things that Apple so Apple is that's [TS]

00:51:23   a great so that's a great point [TS]

00:51:25   somebody buys let's say a MacBook Pro [TS]

00:51:29   and they use it for the next four or [TS]

00:51:31   five years and I get a great time out of [TS]

00:51:33   it and they upgrade and they take that [TS]

00:51:35   old one and they just put it in a closet [TS]

00:51:36   and they think well this this old [TS]

00:51:38   MacBook Pro it's still good but you know [TS]

00:51:40   I'm gonna get a new one I put in a [TS]

00:51:41   closet and a couple more years go by and [TS]

00:51:43   they're like why do I still have this [TS]

00:51:44   old MacBook Pro right and at that point [TS]

00:51:47   at least that's the way I test the way [TS]

00:51:49   my closet works at that point it's you [TS]

00:51:52   don't want them to just put it in the [TS]

00:51:53   trash you want them to do you know like [TS]

00:51:55   the the fact that this complicated fancy [TS]

00:51:59   laptop is made out of recyclable [TS]

00:52:01   materials it's it's not you can't just [TS]

00:52:04   put it in the blue recycling bin where [TS]

00:52:06   your aluminum cans go to get it properly [TS]

00:52:08   recycled great what we'd love to have [TS]

00:52:12   happen is that it comes back either to [TS]

00:52:13   an Apple store or that you go online and [TS]

00:52:17   ask for a mailing box or envelope will [TS]

00:52:21   take back at the stores any any product [TS]

00:52:24   any Apple product you bring in that's [TS]

00:52:27   our app over new program we you know we [TS]

00:52:31   are also emphasizing in the stores the [TS]

00:52:33   programs that we have that allow you to [TS]

00:52:35   upgrade so if you're a tech person who [TS]

00:52:39   does like the latest technology we want [TS]

00:52:42   that you know we want last year's or the [TS]

00:52:46   year before model back because it still [TS]

00:52:49   has value first off with you know a lot [TS]

00:52:51   of the reason people love Apple is that [TS]

00:52:52   if you want to sell your product [TS]

00:52:55   yourself or trade it in it has a great [TS]

00:52:59   value but at the end of life and that [TS]

00:53:02   could be you know [TS]

00:53:03   long time away I mean we have people [TS]

00:53:05   still rocking fours and I think threes [TS]

00:53:09   out there but you know when and when the [TS]

00:53:11   time comes we still like to have it back [TS]

00:53:13   it is a bit of a challenge by the way to [TS]

00:53:15   then make sure all that material gets [TS]

00:53:17   back in the recycling chain because it's [TS]

00:53:19   you know it's very different and very [TS]

00:53:21   diverse we're starting to have quite a [TS]

00:53:23   bit of a catalog back behind us um but [TS]

00:53:26   that's part of the challenge when I was [TS]

00:53:28   them that was the video that was shown [TS]

00:53:30   when you were on stage a few events ago [TS]

00:53:33   with the robot who disassembles iPhones [TS]

00:53:36   yeah Liam Liam Liam is actually a twin [TS]

00:53:39   now here in California and actually over [TS]

00:53:42   in Europe yeah and the idea was to think [TS]

00:53:46   about that disassembly step and [TS]

00:53:49   understand if you think of this thing as [TS]

00:53:52   a chain or a big circle every step [TS]

00:53:54   influences the one before and again so [TS]

00:53:57   how do you disassemble this product and [TS]

00:53:59   do it in a way where you maximize the [TS]

00:54:01   ability to maybe get tin back or get [TS]

00:54:05   aluminum back or as we're starting to [TS]

00:54:09   look at with batteries get cobalt back [TS]

00:54:12   and so when you start to think about [TS]

00:54:15   this challenge not to not to scare [TS]

00:54:18   myself which I can do it's you know it's [TS]

00:54:21   material by material component by [TS]

00:54:23   component product by product because the [TS]

00:54:26   camera is different in you know the [TS]

00:54:30   iPhone you know six than it is in the [TS]

00:54:32   iPhone 7 so those are all challenges [TS]

00:54:37   were willing to take on but you know the [TS]

00:54:40   customer's role in that is to wherever [TS]

00:54:43   possible I'm not asking anybody give up [TS]

00:54:44   their first the first iPhone but [TS]

00:54:46   wherever possible to to get those [TS]

00:54:49   products back to Apple and the other [TS]

00:54:51   thing that's online that's really [TS]

00:54:53   important is a lot of people have [TS]

00:54:54   security concerns your your life is on [TS]

00:54:56   your device and so to make sure you wipe [TS]

00:54:59   it we'll we'll be looking out to do that [TS]

00:55:03   as well but a lot of people don't want [TS]

00:55:04   to part with them because of the data [TS]

00:55:06   that's on it so there's instructions on [TS]

00:55:08   how to do that as well yeah that's a [TS]

00:55:10   good point [TS]

00:55:11   anything else that you wanted to talk [TS]

00:55:13   about today [TS]

00:55:14   no I guess we covered it we got it we [TS]

00:55:17   got to give a shout out to Drexel right [TS]

00:55:18   I say hi to my son Brian who's a dragon [TS]

00:55:21   hey Jackson go dragons alright now [TS]

00:55:25   that's a amazing connection between [TS]

00:55:27   between the two of us your son is doing [TS]

00:55:31   game with a game design game development [TS]

00:55:33   at yeah yes I'm hoping that is an actual [TS]

00:55:36   major but it wasn't when I was there but [TS]

00:55:42   I actually know the program I am [TS]

00:55:44   familiar with it and the adder I am [TS]

00:55:47   seizing it is an amazing program and I [TS]

00:55:49   am a huge fan of the school so shout out [TS]

00:55:52   to Brian and his friends and the amazing [TS]

00:55:54   group over there that's all it would be [TS]

00:55:57   news it would be pretty funny to imagine [TS]

00:55:59   some college students just sit around [TS]

00:56:02   playing PlayStation all day and tells [TS]

00:56:03   his mom unstudied Gabe does huh and like [TS]

00:56:06   your son is young but let me just tell [TS]

00:56:09   you beware make it real smart real fast [TS]

00:56:12   real fast [TS]

00:56:14   Lisa Jackson thank you so much for your [TS]

00:56:16   time it has been an absolute pleasure [TS]

00:56:18   talking I gotcha [TS]

00:56:19   have a good birthday and I hope that [TS]

00:56:22   hope to see you soon thanks a birthday [TS]