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The Talk Show

190: ‘Anything Luxury’, With Special Guest Ben Thompson

 

00:00:00   lots to talk about what do you want to [<a href="https://overcast.fm/+B7ND7mv8w/0">TS</a>]

00:00:01   start with you wanna start with this [<a href="https://overcast.fm/+B7ND7mv8w/1">TS</a>]

00:00:02   Microsoft build keynote yeah it was it [<a href="https://overcast.fm/+B7ND7mv8w/2">TS</a>]

00:00:07   was interesting as you watch it now I [<a href="https://overcast.fm/+B7ND7mv8w/7">TS</a>]

00:00:08   didn't watch it I was going to whoever [<a href="https://overcast.fm/+B7ND7mv8w/8">TS</a>]

00:00:12   uh yeah sorry I failed to value out [<a href="https://overcast.fm/+B7ND7mv8w/12">TS</a>]

00:00:15   there uh it was it was good uh it was [<a href="https://overcast.fm/+B7ND7mv8w/15">TS</a>]

00:00:19   funny I really liked it the as I was [<a href="https://overcast.fm/+B7ND7mv8w/19">TS</a>]

00:00:21   listening to it he like there was a very [<a href="https://overcast.fm/+B7ND7mv8w/21">TS</a>]

00:00:24   much a sort of coherent vision you know [<a href="https://overcast.fm/+B7ND7mv8w/24">TS</a>]

00:00:27   that took the idea of you know Microsoft [<a href="https://overcast.fm/+B7ND7mv8w/27">TS</a>]

00:00:30   but you know by necessity has to kind of [<a href="https://overcast.fm/+B7ND7mv8w/30">TS</a>]

00:00:33   you know weep over the the mobile sort [<a href="https://overcast.fm/+B7ND7mv8w/33">TS</a>]

00:00:35   of area and to extent they certainly [<a href="https://overcast.fm/+B7ND7mv8w/35">TS</a>]

00:00:37   have in the cloud but kind of painting a [<a href="https://overcast.fm/+B7ND7mv8w/37">TS</a>]

00:00:40   vision beyond that and kind of from a [<a href="https://overcast.fm/+B7ND7mv8w/40">TS</a>]

00:00:41   big picture what I liked best is that at [<a href="https://overcast.fm/+B7ND7mv8w/41">TS</a>]

00:00:43   previous builds there's always two [<a href="https://overcast.fm/+B7ND7mv8w/43">TS</a>]

00:00:45   keynotes yeah and the first day is [<a href="https://overcast.fm/+B7ND7mv8w/45">TS</a>]

00:00:47   usually sort of the windows keynote and [<a href="https://overcast.fm/+B7ND7mv8w/47">TS</a>]

00:00:50   the second day is the azure keynote and [<a href="https://overcast.fm/+B7ND7mv8w/50">TS</a>]

00:00:53   this year it's the opposite as er is the [<a href="https://overcast.fm/+B7ND7mv8w/53">TS</a>]

00:00:54   first day in Windows the second day and [<a href="https://overcast.fm/+B7ND7mv8w/54">TS</a>]

00:00:56   I think that's appropriate because [<a href="https://overcast.fm/+B7ND7mv8w/56">TS</a>]

00:00:57   that's realistically where Microsoft's [<a href="https://overcast.fm/+B7ND7mv8w/57">TS</a>]

00:01:00   growth and opportunities are so so from [<a href="https://overcast.fm/+B7ND7mv8w/60">TS</a>]

00:01:01   that perspective I you know I enjoyed it [<a href="https://overcast.fm/+B7ND7mv8w/61">TS</a>]

00:01:04   I think the the problem though is all [<a href="https://overcast.fm/+B7ND7mv8w/64">TS</a>]

00:01:09   that stuff on the edge Mike I'll talk [<a href="https://overcast.fm/+B7ND7mv8w/69">TS</a>]

00:01:10   about building a sort of thing from the [<a href="https://overcast.fm/+B7ND7mv8w/70">TS</a>]

00:01:12   from the quality of the edge like they [<a href="https://overcast.fm/+B7ND7mv8w/72">TS</a>]

00:01:13   don't have very many edge end points and [<a href="https://overcast.fm/+B7ND7mv8w/73">TS</a>]

00:01:15   that continues to be a problem hmm [<a href="https://overcast.fm/+B7ND7mv8w/75">TS</a>]

00:01:17   edge being the devices that people use [<a href="https://overcast.fm/+B7ND7mv8w/77">TS</a>]

00:01:20   is that what you mean yeah yeah exactly [<a href="https://overcast.fm/+B7ND7mv8w/80">TS</a>]

00:01:23   I mean even on in not just mobile [<a href="https://overcast.fm/+B7ND7mv8w/83">TS</a>]

00:01:26   devices but also sort of on computers I [<a href="https://overcast.fm/+B7ND7mv8w/86">TS</a>]

00:01:28   mean the big computer the big criticism [<a href="https://overcast.fm/+B7ND7mv8w/88">TS</a>]

00:01:30   of always have for Microsoft and even [<a href="https://overcast.fm/+B7ND7mv8w/90">TS</a>]

00:01:32   under saturated data is they've done a [<a href="https://overcast.fm/+B7ND7mv8w/92">TS</a>]

00:01:35   great job of sort of you know locking in [<a href="https://overcast.fm/+B7ND7mv8w/95">TS</a>]

00:01:38   the folks that they've always had but if [<a href="https://overcast.fm/+B7ND7mv8w/98">TS</a>]

00:01:41   you're a new company starting today [<a href="https://overcast.fm/+B7ND7mv8w/101">TS</a>]

00:01:43   which piece of Microsoft software are [<a href="https://overcast.fm/+B7ND7mv8w/103">TS</a>]

00:01:45   you going to buy and why and Microsoft [<a href="https://overcast.fm/+B7ND7mv8w/105">TS</a>]

00:01:47   doesn't have a very good answer for that [<a href="https://overcast.fm/+B7ND7mv8w/107">TS</a>]

00:01:48   question yeah that's a very good point [<a href="https://overcast.fm/+B7ND7mv8w/108">TS</a>]

00:01:50   I would buy none yeah you right I mean [<a href="https://overcast.fm/+B7ND7mv8w/110">TS</a>]

00:01:54   it you would probably buy Excel right [<a href="https://overcast.fm/+B7ND7mv8w/114">TS</a>]

00:01:58   yeah I have office just e5 actually use [<a href="https://overcast.fm/+B7ND7mv8w/118">TS</a>]

00:02:01   that for for my email in it in part [<a href="https://overcast.fm/+B7ND7mv8w/121">TS</a>]

00:02:03   because I vastly prefer using email on [<a href="https://overcast.fm/+B7ND7mv8w/123">TS</a>]

00:02:06   an offline client even if it's outlook [<a href="https://overcast.fm/+B7ND7mv8w/126">TS</a>]

00:02:08   as opposed to the problem Gmail is I [<a href="https://overcast.fm/+B7ND7mv8w/128">TS</a>]

00:02:11   have it I have an assistant so I have [<a href="https://overcast.fm/+B7ND7mv8w/131">TS</a>]

00:02:12   some shared mailboxes [<a href="https://overcast.fm/+B7ND7mv8w/132">TS</a>]

00:02:13   and it only supports shared mailboxes [<a href="https://overcast.fm/+B7ND7mv8w/133">TS</a>]

00:02:15   through the online interface so that's [<a href="https://overcast.fm/+B7ND7mv8w/135">TS</a>]

00:02:17   obviously the reason why I use obviously [<a href="https://overcast.fm/+B7ND7mv8w/137">TS</a>]

00:02:18   five but the uh but yeah but I mean [<a href="https://overcast.fm/+B7ND7mv8w/138">TS</a>]

00:02:22   beyond that I used Google Docs for a [<a href="https://overcast.fm/+B7ND7mv8w/142">TS</a>]

00:02:24   year for you or Google Apps I should say [<a href="https://overcast.fm/+B7ND7mv8w/144">TS</a>]

00:02:26   irreverence called for for the first [<a href="https://overcast.fm/+B7ND7mv8w/146">TS</a>]

00:02:29   several years and there's times I miss [<a href="https://overcast.fm/+B7ND7mv8w/149">TS</a>]

00:02:31   it times I don't yeah but but [<a href="https://overcast.fm/+B7ND7mv8w/151">TS</a>]

00:02:32   realistically this it's not really if it [<a href="https://overcast.fm/+B7ND7mv8w/152">TS</a>]

00:02:35   wasn't for my own personal I can choose [<a href="https://overcast.fm/+B7ND7mv8w/155">TS</a>]

00:02:36   software based my own personal foibles [<a href="https://overcast.fm/+B7ND7mv8w/156">TS</a>]

00:02:37   if I were an administrator sir Ector II [<a href="https://overcast.fm/+B7ND7mv8w/157">TS</a>]

00:02:40   was a larger company I'm sure I would be [<a href="https://overcast.fm/+B7ND7mv8w/160">TS</a>]

00:02:43   on on Google [<a href="https://overcast.fm/+B7ND7mv8w/163">TS</a>]

00:02:44   I mean I'm obviously an edge case in [<a href="https://overcast.fm/+B7ND7mv8w/164">TS</a>]

00:02:46   that I'd I've lived a Windows free life [<a href="https://overcast.fm/+B7ND7mv8w/166">TS</a>]

00:02:51   my entire life but off the top of my [<a href="https://overcast.fm/+B7ND7mv8w/171">TS</a>]

00:02:53   head the only Microsoft software I can [<a href="https://overcast.fm/+B7ND7mv8w/173">TS</a>]

00:02:54   think that I use regularly is right now [<a href="https://overcast.fm/+B7ND7mv8w/174">TS</a>]

00:02:57   Skype I don't think I use anything else [<a href="https://overcast.fm/+B7ND7mv8w/177">TS</a>]

00:03:00   I haven't had office having a Microsoft [<a href="https://overcast.fm/+B7ND7mv8w/180">TS</a>]

00:03:02   Office and oh my god at least 10 years [<a href="https://overcast.fm/+B7ND7mv8w/182">TS</a>]

00:03:05   and Lee I don't even yeah late I don't [<a href="https://overcast.fm/+B7ND7mv8w/185">TS</a>]

00:03:08   know if I ever even used a Mac os10 ah [<a href="https://overcast.fm/+B7ND7mv8w/188">TS</a>]

00:03:12   you're probably better off his forehead [<a href="https://overcast.fm/+B7ND7mv8w/192">TS</a>]

00:03:15   over that case but but I mean if you use [<a href="https://overcast.fm/+B7ND7mv8w/195">TS</a>]

00:03:17   Excel like for real [<a href="https://overcast.fm/+B7ND7mv8w/197">TS</a>]

00:03:19   there it which I rarely do but but the [<a href="https://overcast.fm/+B7ND7mv8w/199">TS</a>]

00:03:22   occasional times I do it's like there's [<a href="https://overcast.fm/+B7ND7mv8w/202">TS</a>]

00:03:24   numbers is not really competitive if you [<a href="https://overcast.fm/+B7ND7mv8w/204">TS</a>]

00:03:26   want to just display stuff like make a [<a href="https://overcast.fm/+B7ND7mv8w/206">TS</a>]

00:03:28   little chart numbers is actually [<a href="https://overcast.fm/+B7ND7mv8w/208">TS</a>]

00:03:30   arguably better and easier and certainly [<a href="https://overcast.fm/+B7ND7mv8w/210">TS</a>]

00:03:32   you know Excel make some really ugly [<a href="https://overcast.fm/+B7ND7mv8w/212">TS</a>]

00:03:34   charts but if you there are some things [<a href="https://overcast.fm/+B7ND7mv8w/214">TS</a>]

00:03:37   I occasionally do on on Excel that I [<a href="https://overcast.fm/+B7ND7mv8w/217">TS</a>]

00:03:39   mean it numbers just it's not numbers is [<a href="https://overcast.fm/+B7ND7mv8w/219">TS</a>]

00:03:42   what it is like it serves its role well [<a href="https://overcast.fm/+B7ND7mv8w/222">TS</a>]

00:03:45   it's not an excel competitor though I [<a href="https://overcast.fm/+B7ND7mv8w/225">TS</a>]

00:03:46   don't know I have nothing but good thing [<a href="https://overcast.fm/+B7ND7mv8w/226">TS</a>]

00:03:48   I haven't used Excel in a long time but [<a href="https://overcast.fm/+B7ND7mv8w/228">TS</a>]

00:03:49   I was never a serious spreadsheet person [<a href="https://overcast.fm/+B7ND7mv8w/229">TS</a>]

00:03:51   but when I've seen like serious [<a href="https://overcast.fm/+B7ND7mv8w/231">TS</a>]

00:03:52   spreadsheets it's it's very impressive [<a href="https://overcast.fm/+B7ND7mv8w/232">TS</a>]

00:03:54   piece of software yeah it's kind of like [<a href="https://overcast.fm/+B7ND7mv8w/234">TS</a>]

00:03:58   the I mean people have made this this [<a href="https://overcast.fm/+B7ND7mv8w/238">TS</a>]

00:03:59   this point before but it's very true it [<a href="https://overcast.fm/+B7ND7mv8w/239">TS</a>]

00:04:01   really is sort of the programming [<a href="https://overcast.fm/+B7ND7mv8w/241">TS</a>]

00:04:03   language for normal people yes like I [<a href="https://overcast.fm/+B7ND7mv8w/243">TS</a>]

00:04:06   mean if you think about it people are [<a href="https://overcast.fm/+B7ND7mv8w/246">TS</a>]

00:04:08   bend it to do all kinds of crazy things [<a href="https://overcast.fm/+B7ND7mv8w/248">TS</a>]

00:04:10   in part because it's offering sort of in [<a href="https://overcast.fm/+B7ND7mv8w/250">TS</a>]

00:04:13   place computation in a way that is [<a href="https://overcast.fm/+B7ND7mv8w/253">TS</a>]

00:04:15   accessible for for you know sort of [<a href="https://overcast.fm/+B7ND7mv8w/255">TS</a>]

00:04:18   normal people who don't know how to code [<a href="https://overcast.fm/+B7ND7mv8w/258">TS</a>]

00:04:19   it is basic out or whatever it's clever [<a href="https://overcast.fm/+B7ND7mv8w/259">TS</a>]

00:04:21   chewy back hey remember it's called [<a href="https://overcast.fm/+B7ND7mv8w/261">TS</a>]

00:04:23   vbscript v yeah whatever [<a href="https://overcast.fm/+B7ND7mv8w/263">TS</a>]

00:04:26   scripting languages so you can do actual [<a href="https://overcast.fm/+B7ND7mv8w/266">TS</a>]

00:04:28   sort of programming which again is still [<a href="https://overcast.fm/+B7ND7mv8w/268">TS</a>]

00:04:30   different than you know still pretty [<a href="https://overcast.fm/+B7ND7mv8w/270">TS</a>]

00:04:32   basic but even just using a cell you [<a href="https://overcast.fm/+B7ND7mv8w/272">TS</a>]

00:04:36   know equals this cell plus that cell [<a href="https://overcast.fm/+B7ND7mv8w/276">TS</a>]

00:04:38   divided by that's like--that's [<a href="https://overcast.fm/+B7ND7mv8w/278">TS</a>]

00:04:39   programming and and in that respect it's [<a href="https://overcast.fm/+B7ND7mv8w/279">TS</a>]

00:04:42   even more impressive when you think of [<a href="https://overcast.fm/+B7ND7mv8w/282">TS</a>]

00:04:44   it that in that light even back in 1991 [<a href="https://overcast.fm/+B7ND7mv8w/284">TS</a>]

00:04:46   when I was a freshman in college for the [<a href="https://overcast.fm/+B7ND7mv8w/286">TS</a>]

00:04:51   as a freshman I ended up switching to [<a href="https://overcast.fm/+B7ND7mv8w/291">TS</a>]

00:04:53   computer science the next year but as a [<a href="https://overcast.fm/+B7ND7mv8w/293">TS</a>]

00:04:55   freshman I was an engineering major and [<a href="https://overcast.fm/+B7ND7mv8w/295">TS</a>]

00:04:58   there was a mandatory like intro to [<a href="https://overcast.fm/+B7ND7mv8w/298">TS</a>]

00:05:03   programming course but not it again this [<a href="https://overcast.fm/+B7ND7mv8w/303">TS</a>]

00:05:06   wasn't the computer science this was you [<a href="https://overcast.fm/+B7ND7mv8w/306">TS</a>]

00:05:08   know and it was all bit was ridiculous [<a href="https://overcast.fm/+B7ND7mv8w/308">TS</a>]

00:05:09   for me I mean I was like a in like the [<a href="https://overcast.fm/+B7ND7mv8w/309">TS</a>]

00:05:12   Donlin on the computer programming team [<a href="https://overcast.fm/+B7ND7mv8w/312">TS</a>]

00:05:14   in high school it could be I was I was [<a href="https://overcast.fm/+B7ND7mv8w/314">TS</a>]

00:05:17   it was great for me I was the type of [<a href="https://overcast.fm/+B7ND7mv8w/317">TS</a>]

00:05:19   student you don't know if you were the [<a href="https://overcast.fm/+B7ND7mv8w/319">TS</a>]

00:05:20   same but when I got a course like that I [<a href="https://overcast.fm/+B7ND7mv8w/320">TS</a>]

00:05:22   didn't try to place out of it I was just [<a href="https://overcast.fm/+B7ND7mv8w/322">TS</a>]

00:05:24   like oh this is great I'm to do any work [<a href="https://overcast.fm/+B7ND7mv8w/324">TS</a>]

00:05:25   but if we ended up I think like second [<a href="https://overcast.fm/+B7ND7mv8w/325">TS</a>]

00:05:30   half of the thing was like an intro to [<a href="https://overcast.fm/+B7ND7mv8w/330">TS</a>]

00:05:31   Pascal which dates me and we were still [<a href="https://overcast.fm/+B7ND7mv8w/331">TS</a>]

00:05:35   learning Pascal but I think the first [<a href="https://overcast.fm/+B7ND7mv8w/335">TS</a>]

00:05:37   like month of the course was all spent [<a href="https://overcast.fm/+B7ND7mv8w/337">TS</a>]

00:05:39   in Excel it was sort of like Excel was [<a href="https://overcast.fm/+B7ND7mv8w/339">TS</a>]

00:05:41   the this is how you learn you know learn [<a href="https://overcast.fm/+B7ND7mv8w/341">TS</a>]

00:05:43   the program and I think oh that's [<a href="https://overcast.fm/+B7ND7mv8w/343">TS</a>]

00:05:45   interesting [<a href="https://overcast.fm/+B7ND7mv8w/345">TS</a>]

00:05:46   just trying to build the mindset not [<a href="https://overcast.fm/+B7ND7mv8w/346">TS</a>]

00:05:48   necessarily build exactly that makes a [<a href="https://overcast.fm/+B7ND7mv8w/348">TS</a>]

00:05:50   ton of sense yeah and in honestly going [<a href="https://overcast.fm/+B7ND7mv8w/350">TS</a>]

00:05:53   through life I bet more engineers do [<a href="https://overcast.fm/+B7ND7mv8w/353">TS</a>]

00:05:55   programming in Excel than writing source [<a href="https://overcast.fm/+B7ND7mv8w/355">TS</a>]

00:05:57   code I mean at least in some ways um I [<a href="https://overcast.fm/+B7ND7mv8w/357">TS</a>]

00:06:00   think the other thing that Excel has as [<a href="https://overcast.fm/+B7ND7mv8w/360">TS</a>]

00:06:02   a and all spreadsheets but the thing [<a href="https://overcast.fm/+B7ND7mv8w/362">TS</a>]

00:06:05   that they have that really makes them is [<a href="https://overcast.fm/+B7ND7mv8w/365">TS</a>]

00:06:07   so much more approachable for people who [<a href="https://overcast.fm/+B7ND7mv8w/367">TS</a>]

00:06:09   think they can't program but are [<a href="https://overcast.fm/+B7ND7mv8w/369">TS</a>]

00:06:10   actually doing you know creating your [<a href="https://overcast.fm/+B7ND7mv8w/370">TS</a>]

00:06:12   own custom programmatic things is it [<a href="https://overcast.fm/+B7ND7mv8w/372">TS</a>]

00:06:14   makes data structures completely visual [<a href="https://overcast.fm/+B7ND7mv8w/374">TS</a>]

00:06:17   and there's yeah so there's this entire [<a href="https://overcast.fm/+B7ND7mv8w/377">TS</a>]

00:06:19   layer of abstraction of creating a data [<a href="https://overcast.fm/+B7ND7mv8w/379">TS</a>]

00:06:21   structure that is completely removed if [<a href="https://overcast.fm/+B7ND7mv8w/381">TS</a>]

00:06:24   you just see it and so much data [<a href="https://overcast.fm/+B7ND7mv8w/384">TS</a>]

00:06:26   actually fits to conceptually in a grid [<a href="https://overcast.fm/+B7ND7mv8w/386">TS</a>]

00:06:30   and you don't even know it you don't [<a href="https://overcast.fm/+B7ND7mv8w/390">TS</a>]

00:06:32   realize that as you're setting up this [<a href="https://overcast.fm/+B7ND7mv8w/392">TS</a>]

00:06:34   two-dimensional and you know I know you [<a href="https://overcast.fm/+B7ND7mv8w/394">TS</a>]

00:06:36   can do three dimensional stuff too but [<a href="https://overcast.fm/+B7ND7mv8w/396">TS</a>]

00:06:37   you know even if it's just to do a [<a href="https://overcast.fm/+B7ND7mv8w/397">TS</a>]

00:06:38   simple little two-dimensional [<a href="https://overcast.fm/+B7ND7mv8w/398">TS</a>]

00:06:40   spreadsheet [<a href="https://overcast.fm/+B7ND7mv8w/400">TS</a>]

00:06:40   you're creating a data structure but you [<a href="https://overcast.fm/+B7ND7mv8w/400">TS</a>]

00:06:42   don't even you know you're not really [<a href="https://overcast.fm/+B7ND7mv8w/402">TS</a>]

00:06:43   thinking about it that way yeah I think [<a href="https://overcast.fm/+B7ND7mv8w/403">TS</a>]

00:06:46   that's exactly it and you get and you [<a href="https://overcast.fm/+B7ND7mv8w/406">TS</a>]

00:06:47   can visualize you know you can literally [<a href="https://overcast.fm/+B7ND7mv8w/407">TS</a>]

00:06:49   visualize like how the numbers are [<a href="https://overcast.fm/+B7ND7mv8w/409">TS</a>]

00:06:51   moving around and moving through [<a href="https://overcast.fm/+B7ND7mv8w/411">TS</a>]

00:06:52   equations in you know like you're you're [<a href="https://overcast.fm/+B7ND7mv8w/412">TS</a>]

00:06:55   debugging you don't even realize you are [<a href="https://overcast.fm/+B7ND7mv8w/415">TS</a>]

00:06:56   but but that's exactly what's going on [<a href="https://overcast.fm/+B7ND7mv8w/416">TS</a>]

00:06:58   right anyway nothing but good things to [<a href="https://overcast.fm/+B7ND7mv8w/418">TS</a>]

00:07:00   say about excel so what else happened at [<a href="https://overcast.fm/+B7ND7mv8w/420">TS</a>]

00:07:02   this keynote what are they talking about [<a href="https://overcast.fm/+B7ND7mv8w/422">TS</a>]

00:07:03   what's the big what are people need to [<a href="https://overcast.fm/+B7ND7mv8w/423">TS</a>]

00:07:06   know about where Microsoft is is wants [<a href="https://overcast.fm/+B7ND7mv8w/426">TS</a>]

00:07:09   people to go and build it for those who [<a href="https://overcast.fm/+B7ND7mv8w/429">TS</a>]

00:07:10   don't know it's their developer [<a href="https://overcast.fm/+B7ND7mv8w/430">TS</a>]

00:07:11   conference so it's you know it's not [<a href="https://overcast.fm/+B7ND7mv8w/431">TS</a>]

00:07:14   necessarily consumer focus but it's what [<a href="https://overcast.fm/+B7ND7mv8w/434">TS</a>]

00:07:16   they want people developers to do yeah [<a href="https://overcast.fm/+B7ND7mv8w/436">TS</a>]

00:07:19   well I think that's that's part of the [<a href="https://overcast.fm/+B7ND7mv8w/439">TS</a>]

00:07:21   point is there really wasn't anything [<a href="https://overcast.fm/+B7ND7mv8w/441">TS</a>]

00:07:22   for consumers in in this at all I mean [<a href="https://overcast.fm/+B7ND7mv8w/442">TS</a>]

00:07:25   there was they had this or Cortana [<a href="https://overcast.fm/+B7ND7mv8w/445">TS</a>]

00:07:27   skills kit you know which which it would [<a href="https://overcast.fm/+B7ND7mv8w/447">TS</a>]

00:07:29   be you know a Dallas to sort of the [<a href="https://overcast.fm/+B7ND7mv8w/449">TS</a>]

00:07:31   Amazon echo skills things like that they [<a href="https://overcast.fm/+B7ND7mv8w/451">TS</a>]

00:07:34   have a new database service for Azure [<a href="https://overcast.fm/+B7ND7mv8w/454">TS</a>]

00:07:37   called cosmos DB which is very [<a href="https://overcast.fm/+B7ND7mv8w/457">TS</a>]

00:07:39   interesting but again speaking of data [<a href="https://overcast.fm/+B7ND7mv8w/459">TS</a>]

00:07:41   structure is not really something that [<a href="https://overcast.fm/+B7ND7mv8w/461">TS</a>]

00:07:44   people you know most people would think [<a href="https://overcast.fm/+B7ND7mv8w/464">TS</a>]

00:07:45   about or or or care about and where as [<a href="https://overcast.fm/+B7ND7mv8w/465">TS</a>]

00:07:49   tomorrow all right [<a href="https://overcast.fm/+B7ND7mv8w/469">TS</a>]

00:07:50   which I was yet tomorrow I always try to [<a href="https://overcast.fm/+B7ND7mv8w/470">TS</a>]

00:07:52   speak in terms of us time but even when [<a href="https://overcast.fm/+B7ND7mv8w/472">TS</a>]

00:07:55   I would it's not but tonight my time [<a href="https://overcast.fm/+B7ND7mv8w/475">TS</a>]

00:07:56   tomorrow they will have I think more [<a href="https://overcast.fm/+B7ND7mv8w/476">TS</a>]

00:07:59   consumer facing stuff but again I think [<a href="https://overcast.fm/+B7ND7mv8w/479">TS</a>]

00:08:01   it's it's really emblematic of the shift [<a href="https://overcast.fm/+B7ND7mv8w/481">TS</a>]

00:08:04   in the company that that is on day two [<a href="https://overcast.fm/+B7ND7mv8w/484">TS</a>]

00:08:05   and to me that's that's kind of the [<a href="https://overcast.fm/+B7ND7mv8w/485">TS</a>]

00:08:07   biggest high-level takeaway yeah it's [<a href="https://overcast.fm/+B7ND7mv8w/487">TS</a>]

00:08:10   they're sort of doing on their own [<a href="https://overcast.fm/+B7ND7mv8w/490">TS</a>]

00:08:15   volition you know under Satya Nadella [<a href="https://overcast.fm/+B7ND7mv8w/495">TS</a>]

00:08:18   what some people ten years ago add or I [<a href="https://overcast.fm/+B7ND7mv8w/498">TS</a>]

00:08:21   guess more than 10 years ago at this [<a href="https://overcast.fm/+B7ND7mv8w/501">TS</a>]

00:08:22   point I had argued that should be done [<a href="https://overcast.fm/+B7ND7mv8w/502">TS</a>]

00:08:25   by law which is break break the windows [<a href="https://overcast.fm/+B7ND7mv8w/505">TS</a>]

00:08:28   division off into its own subsidiary or [<a href="https://overcast.fm/+B7ND7mv8w/508">TS</a>]

00:08:30   separate company or something like that [<a href="https://overcast.fm/+B7ND7mv8w/510">TS</a>]

00:08:32   yep you know like I think that that let [<a href="https://overcast.fm/+B7ND7mv8w/512">TS</a>]

00:08:35   Microsoft stay focused on the future and [<a href="https://overcast.fm/+B7ND7mv8w/515">TS</a>]

00:08:37   let Windows sort of ride out the you [<a href="https://overcast.fm/+B7ND7mv8w/517">TS</a>]

00:08:40   know the role that it has to play is [<a href="https://overcast.fm/+B7ND7mv8w/520">TS</a>]

00:08:42   sort of legacy infrastructure yeah I [<a href="https://overcast.fm/+B7ND7mv8w/522">TS</a>]

00:08:45   think that's exactly that's exactly [<a href="https://overcast.fm/+B7ND7mv8w/525">TS</a>]

00:08:46   right and it's I didn't think they I [<a href="https://overcast.fm/+B7ND7mv8w/526">TS</a>]

00:08:49   didn't think they were capable of it [<a href="https://overcast.fm/+B7ND7mv8w/529">TS</a>]

00:08:50   like Windows was so long you know had so [<a href="https://overcast.fm/+B7ND7mv8w/530">TS</a>]

00:08:52   much gravitational pole in [<a href="https://overcast.fm/+B7ND7mv8w/532">TS</a>]

00:08:54   the company mej extent that at one of [<a href="https://overcast.fm/+B7ND7mv8w/534">TS</a>]

00:08:57   these keynotes a while ago like Asher [<a href="https://overcast.fm/+B7ND7mv8w/537">TS</a>]

00:08:59   was renamed Windows Azure even though it [<a href="https://overcast.fm/+B7ND7mv8w/539">TS</a>]

00:09:01   wasn't really Windows but but yeah [<a href="https://overcast.fm/+B7ND7mv8w/541">TS</a>]

00:09:02   that's a great point know here one of my [<a href="https://overcast.fm/+B7ND7mv8w/542">TS</a>]

00:09:04   favorite sort of little details here is [<a href="https://overcast.fm/+B7ND7mv8w/544">TS</a>]

00:09:05   they announced theirs now you could [<a href="https://overcast.fm/+B7ND7mv8w/545">TS</a>]

00:09:07   access the command line in this sort of [<a href="https://overcast.fm/+B7ND7mv8w/547">TS</a>]

00:09:11   your Azure dashboard or whatever it is [<a href="https://overcast.fm/+B7ND7mv8w/551">TS</a>]

00:09:13   like through web browser or on a mobile [<a href="https://overcast.fm/+B7ND7mv8w/553">TS</a>]

00:09:15   app and it supports bash today and [<a href="https://overcast.fm/+B7ND7mv8w/555">TS</a>]

00:09:18   PowerShell is coming PowerShell is the [<a href="https://overcast.fm/+B7ND7mv8w/558">TS</a>]

00:09:20   command line program for Windows and to [<a href="https://overcast.fm/+B7ND7mv8w/560">TS</a>]

00:09:23   me that that's that really that shows it [<a href="https://overcast.fm/+B7ND7mv8w/563">TS</a>]

00:09:25   right which one do they support first [<a href="https://overcast.fm/+B7ND7mv8w/565">TS</a>]

00:09:27   they support bash because what actually [<a href="https://overcast.fm/+B7ND7mv8w/567">TS</a>]

00:09:28   matters for most cloud applications is [<a href="https://overcast.fm/+B7ND7mv8w/568">TS</a>]

00:09:30   what most developers are used to is you [<a href="https://overcast.fm/+B7ND7mv8w/570">TS</a>]

00:09:33   know Linux and and the linux shell and [<a href="https://overcast.fm/+B7ND7mv8w/573">TS</a>]

00:09:35   that's where and so that's what they're [<a href="https://overcast.fm/+B7ND7mv8w/575">TS</a>]

00:09:37   serving first and the Windows part is [<a href="https://overcast.fm/+B7ND7mv8w/577">TS</a>]

00:09:39   coming but it will come it will come [<a href="https://overcast.fm/+B7ND7mv8w/579">TS</a>]

00:09:41   soon yeah I think it isn't PowerShell in [<a href="https://overcast.fm/+B7ND7mv8w/581">TS</a>]

00:09:46   a nutshell like there was the das prompt [<a href="https://overcast.fm/+B7ND7mv8w/586">TS</a>]

00:09:49   and PowerShell is sort of them okay we [<a href="https://overcast.fm/+B7ND7mv8w/589">TS</a>]

00:09:51   want a command line terminal type thing [<a href="https://overcast.fm/+B7ND7mv8w/591">TS</a>]

00:09:53   but das this piece of crap so here's [<a href="https://overcast.fm/+B7ND7mv8w/593">TS</a>]

00:09:56   something you know modern and and at [<a href="https://overcast.fm/+B7ND7mv8w/596">TS</a>]

00:09:59   least maybe not modeled after UNIX [<a href="https://overcast.fm/+B7ND7mv8w/599">TS</a>]

00:10:01   shells but at least as powerful as UNIX [<a href="https://overcast.fm/+B7ND7mv8w/601">TS</a>]

00:10:05   shell yeah I mean it's it's it's a it's [<a href="https://overcast.fm/+B7ND7mv8w/605">TS</a>]

00:10:07   a whole thing I mean it's you know it's [<a href="https://overcast.fm/+B7ND7mv8w/607">TS</a>]

00:10:09   a shell and a whole Wincott us its own [<a href="https://overcast.fm/+B7ND7mv8w/609">TS</a>]

00:10:11   scripting language and it's not actually [<a href="https://overcast.fm/+B7ND7mv8w/611">TS</a>]

00:10:13   open source lis or not but it yeah it [<a href="https://overcast.fm/+B7ND7mv8w/613">TS</a>]

00:10:15   was released in 2006 I believe I'm just [<a href="https://overcast.fm/+B7ND7mv8w/615">TS</a>]

00:10:18   looking it up so I mean it's it's very [<a href="https://overcast.fm/+B7ND7mv8w/618">TS</a>]

00:10:21   far removed from the sort of DOS days I [<a href="https://overcast.fm/+B7ND7mv8w/621">TS</a>]

00:10:23   mean it's a proper shell like if it's [<a href="https://overcast.fm/+B7ND7mv8w/623">TS</a>]

00:10:26   used very heavily by system [<a href="https://overcast.fm/+B7ND7mv8w/626">TS</a>]

00:10:27   administrators and and folks that are [<a href="https://overcast.fm/+B7ND7mv8w/627">TS</a>]

00:10:29   managing computers and things like that [<a href="https://overcast.fm/+B7ND7mv8w/629">TS</a>]

00:10:31   it's used on the server so it mean it's [<a href="https://overcast.fm/+B7ND7mv8w/631">TS</a>]

00:10:33   a proper shell it's but it's not you [<a href="https://overcast.fm/+B7ND7mv8w/633">TS</a>]

00:10:35   know it's different then as as one would [<a href="https://overcast.fm/+B7ND7mv8w/635">TS</a>]

00:10:38   expect it's different than than bash can [<a href="https://overcast.fm/+B7ND7mv8w/638">TS</a>]

00:10:41   I just as an aside it's so funny because [<a href="https://overcast.fm/+B7ND7mv8w/641">TS</a>]

00:10:43   I didn't think we'd be talking about [<a href="https://overcast.fm/+B7ND7mv8w/643">TS</a>]

00:10:44   shells but I do you ever use use command [<a href="https://overcast.fm/+B7ND7mv8w/644">TS</a>]

00:10:48   line on Mac os10 you use it sometimes [<a href="https://overcast.fm/+B7ND7mv8w/648">TS</a>]

00:10:49   right yeah rarely I have a couple [<a href="https://overcast.fm/+B7ND7mv8w/649">TS</a>]

00:10:52   servers that did not my not destroy your [<a href="https://overcast.fm/+B7ND7mv8w/652">TS</a>]

00:10:54   server that's managed but um I have a [<a href="https://overcast.fm/+B7ND7mv8w/654">TS</a>]

00:10:57   few other servers that I do stuff on and [<a href="https://overcast.fm/+B7ND7mv8w/657">TS</a>]

00:10:59   I use it for that but I rarely I don't [<a href="https://overcast.fm/+B7ND7mv8w/659">TS</a>]

00:11:02   do much scripting on on my [<a href="https://overcast.fm/+B7ND7mv8w/662">TS</a>]

00:11:04   computer do you do you care what shall [<a href="https://overcast.fm/+B7ND7mv8w/664">TS</a>]

00:11:06   you use no I don't care at all I use it [<a href="https://overcast.fm/+B7ND7mv8w/666">TS</a>]

00:11:09   I use it very rarely I've I've used the [<a href="https://overcast.fm/+B7ND7mv8w/669">TS</a>]

00:11:11   UNIX shell since at least 1990 - that's [<a href="https://overcast.fm/+B7ND7mv8w/671">TS</a>]

00:11:16   when ice when I switch to computer [<a href="https://overcast.fm/+B7ND7mv8w/676">TS</a>]

00:11:17   science at Drexel and I've you know I [<a href="https://overcast.fm/+B7ND7mv8w/677">TS</a>]

00:11:22   mean I'm um I know enough to get [<a href="https://overcast.fm/+B7ND7mv8w/682">TS</a>]

00:11:25   whatever I need to do done but I've [<a href="https://overcast.fm/+B7ND7mv8w/685">TS</a>]

00:11:28   never enjoyed it never really and I [<a href="https://overcast.fm/+B7ND7mv8w/688">TS</a>]

00:11:30   never really liked writing shell scripts [<a href="https://overcast.fm/+B7ND7mv8w/690">TS</a>]

00:11:33   and so if I ever had anything that you [<a href="https://overcast.fm/+B7ND7mv8w/693">TS</a>]

00:11:34   most people would write a shell script [<a href="https://overcast.fm/+B7ND7mv8w/694">TS</a>]

00:11:35   once I found out about parole I just [<a href="https://overcast.fm/+B7ND7mv8w/695">TS</a>]

00:11:38   wrote everything in Perl and just [<a href="https://overcast.fm/+B7ND7mv8w/698">TS</a>]

00:11:39   treated Perl if I needed to as my shell [<a href="https://overcast.fm/+B7ND7mv8w/699">TS</a>]

00:11:42   scripting language so I never really got [<a href="https://overcast.fm/+B7ND7mv8w/702">TS</a>]

00:11:44   deep roots and I know I think I think [<a href="https://overcast.fm/+B7ND7mv8w/704">TS</a>]

00:11:46   Mac os10 used to when it first shipped [<a href="https://overcast.fm/+B7ND7mv8w/706">TS</a>]

00:11:49   was using tcsh as the shell or something [<a href="https://overcast.fm/+B7ND7mv8w/709">TS</a>]

00:11:52   I don't know and at some point it [<a href="https://overcast.fm/+B7ND7mv8w/712">TS</a>]

00:11:54   switched to bash because bash sort of [<a href="https://overcast.fm/+B7ND7mv8w/714">TS</a>]

00:11:56   become is like the most popular modern [<a href="https://overcast.fm/+B7ND7mv8w/716">TS</a>]

00:11:58   scripting language because Linux uses [<a href="https://overcast.fm/+B7ND7mv8w/718">TS</a>]

00:12:01   that I think but I never had deep roots [<a href="https://overcast.fm/+B7ND7mv8w/721">TS</a>]

00:12:04   like it was never like like people get [<a href="https://overcast.fm/+B7ND7mv8w/724">TS</a>]

00:12:07   tied up and they have like these shelves [<a href="https://overcast.fm/+B7ND7mv8w/727">TS</a>]

00:12:08   or files you know the what do you call [<a href="https://overcast.fm/+B7ND7mv8w/728">TS</a>]

00:12:11   your profile where you've got all these [<a href="https://overcast.fm/+B7ND7mv8w/731">TS</a>]

00:12:13   aliases and all this stuff set up so [<a href="https://overcast.fm/+B7ND7mv8w/733">TS</a>]

00:12:15   that you can't really switch shells very [<a href="https://overcast.fm/+B7ND7mv8w/735">TS</a>]

00:12:17   easily because you'd have to rewrite it [<a href="https://overcast.fm/+B7ND7mv8w/737">TS</a>]

00:12:18   all [<a href="https://overcast.fm/+B7ND7mv8w/738">TS</a>]

00:12:18   so anyway recently I switched my shell [<a href="https://overcast.fm/+B7ND7mv8w/738">TS</a>]

00:12:22   err on my Mac's to fish have you heard [<a href="https://overcast.fm/+B7ND7mv8w/742">TS</a>]

00:12:24   about this shell I've heard you chatting [<a href="https://overcast.fm/+B7ND7mv8w/744">TS</a>]

00:12:28   about it but it's no I it's fascinating [<a href="https://overcast.fm/+B7ND7mv8w/748">TS</a>]

00:12:31   and I think anybody who has deep roots [<a href="https://overcast.fm/+B7ND7mv8w/751">TS</a>]

00:12:32   into a UNIX shell is not going to switch [<a href="https://overcast.fm/+B7ND7mv8w/752">TS</a>]

00:12:35   but it's a like a new shell it's you [<a href="https://overcast.fm/+B7ND7mv8w/755">TS</a>]

00:12:38   know something that this guy Peter a man [<a href="https://overcast.fm/+B7ND7mv8w/758">TS</a>]

00:12:40   made he's a engineer at Apple this isn't [<a href="https://overcast.fm/+B7ND7mv8w/760">TS</a>]

00:12:44   an apple project it's something he did [<a href="https://overcast.fm/+B7ND7mv8w/764">TS</a>]

00:12:46   on the side but it's amazing and I thing [<a href="https://overcast.fm/+B7ND7mv8w/766">TS</a>]

00:12:48   I like about it is it's like completely [<a href="https://overcast.fm/+B7ND7mv8w/768">TS</a>]

00:12:50   logical in terms of how you do stuff and [<a href="https://overcast.fm/+B7ND7mv8w/770">TS</a>]

00:12:54   it doesn't have any kind of it by [<a href="https://overcast.fm/+B7ND7mv8w/774">TS</a>]

00:12:57   separating itself from from the history [<a href="https://overcast.fm/+B7ND7mv8w/777">TS</a>]

00:12:59   of UNIX shells it breaks a bunch of [<a href="https://overcast.fm/+B7ND7mv8w/779">TS</a>]

00:13:03   things that other UNIX shells all do but [<a href="https://overcast.fm/+B7ND7mv8w/783">TS</a>]

00:13:06   it like just for one thing one thing [<a href="https://overcast.fm/+B7ND7mv8w/786">TS</a>]

00:13:08   that's so nice is that instead of [<a href="https://overcast.fm/+B7ND7mv8w/788">TS</a>]

00:13:09   spewing a whole bunch of like dot files [<a href="https://overcast.fm/+B7ND7mv8w/789">TS</a>]

00:13:12   you know the UNIX way of making a file [<a href="https://overcast.fm/+B7ND7mv8w/792">TS</a>]

00:13:14   quote-unquote invisible a start the name [<a href="https://overcast.fm/+B7ND7mv8w/794">TS</a>]

00:13:16   of the dot which is [<a href="https://overcast.fm/+B7ND7mv8w/796">TS</a>]

00:13:17   so gross that we're still using that but [<a href="https://overcast.fm/+B7ND7mv8w/797">TS</a>]

00:13:21   they did they had these you end up with [<a href="https://overcast.fm/+B7ND7mv8w/801">TS</a>]

00:13:25   like six of these files in your home [<a href="https://overcast.fm/+B7ND7mv8w/805">TS</a>]

00:13:26   folder for each shell that you use [<a href="https://overcast.fm/+B7ND7mv8w/806">TS</a>]

00:13:28   because in Iran they don't have names [<a href="https://overcast.fm/+B7ND7mv8w/808">TS</a>]

00:13:30   that make any sense and no they drive me [<a href="https://overcast.fm/+B7ND7mv8w/810">TS</a>]

00:13:32   up the wall I know exactly we talk about [<a href="https://overcast.fm/+B7ND7mv8w/812">TS</a>]

00:13:33   right it doesn't make any sense at all [<a href="https://overcast.fm/+B7ND7mv8w/813">TS</a>]

00:13:35   with fish you still have it you know a [<a href="https://overcast.fm/+B7ND7mv8w/815">TS</a>]

00:13:38   dot file but it's it's a folder which is [<a href="https://overcast.fm/+B7ND7mv8w/818">TS</a>]

00:13:44   it called it's called but I'm really [<a href="https://overcast.fm/+B7ND7mv8w/824">TS</a>]

00:13:48   exciting tonight aren't I [<a href="https://overcast.fm/+B7ND7mv8w/828">TS</a>]

00:13:49   I should do this later and I love that [<a href="https://overcast.fm/+B7ND7mv8w/829">TS</a>]

00:13:52   it's called I think it's called like dot [<a href="https://overcast.fm/+B7ND7mv8w/832">TS</a>]

00:13:54   config or something like that but [<a href="https://overcast.fm/+B7ND7mv8w/834">TS</a>]

00:13:56   there's one it's a it makes it folder [<a href="https://overcast.fm/+B7ND7mv8w/836">TS</a>]

00:13:58   instead of a file and it's just one [<a href="https://overcast.fm/+B7ND7mv8w/838">TS</a>]

00:14:00   folder called dot config and inside [<a href="https://overcast.fm/+B7ND7mv8w/840">TS</a>]

00:14:03   there is is where everything else goes [<a href="https://overcast.fm/+B7ND7mv8w/843">TS</a>]

00:14:10   so you just there's like a folder in dot [<a href="https://overcast.fm/+B7ND7mv8w/850">TS</a>]

00:14:13   config that says fish and then inside [<a href="https://overcast.fm/+B7ND7mv8w/853">TS</a>]

00:14:15   that folder is all officious stuff so if [<a href="https://overcast.fm/+B7ND7mv8w/855">TS</a>]

00:14:17   other utilities use this convention [<a href="https://overcast.fm/+B7ND7mv8w/857">TS</a>]

00:14:20   everything could go nice and neatly into [<a href="https://overcast.fm/+B7ND7mv8w/860">TS</a>]

00:14:23   one folder called config anyway it's [<a href="https://overcast.fm/+B7ND7mv8w/863">TS</a>]

00:14:25   really neat I'll put a link in the show [<a href="https://overcast.fm/+B7ND7mv8w/865">TS</a>]

00:14:26   notes to fish it's really I think it's [<a href="https://overcast.fm/+B7ND7mv8w/866">TS</a>]

00:14:29   really neat so oh that reminds me what [<a href="https://overcast.fm/+B7ND7mv8w/869">TS</a>]

00:14:33   is the last time I was on um 2000 [<a href="https://overcast.fm/+B7ND7mv8w/873">TS</a>]

00:14:36   January 2017 looks like and we talked [<a href="https://overcast.fm/+B7ND7mv8w/876">TS</a>]

00:14:39   about the Mac a little bit then and I I [<a href="https://overcast.fm/+B7ND7mv8w/879">TS</a>]

00:14:41   do have to say I think pretty much that [<a href="https://overcast.fm/+B7ND7mv8w/881">TS</a>]

00:14:43   that episode holds up I think pretty [<a href="https://overcast.fm/+B7ND7mv8w/883">TS</a>]

00:14:45   well after the after the the news that's [<a href="https://overcast.fm/+B7ND7mv8w/885">TS</a>]

00:14:50   come out about the Mac Pro and things [<a href="https://overcast.fm/+B7ND7mv8w/890">TS</a>]

00:14:51   like that like I think our general [<a href="https://overcast.fm/+B7ND7mv8w/891">TS</a>]

00:14:53   presumption was that there was a screw [<a href="https://overcast.fm/+B7ND7mv8w/893">TS</a>]

00:14:55   up they wand update it but couldn't and [<a href="https://overcast.fm/+B7ND7mv8w/895">TS</a>]

00:14:57   they're not abandoning the platform and [<a href="https://overcast.fm/+B7ND7mv8w/897">TS</a>]

00:15:00   and it was just a screw-up and I think [<a href="https://overcast.fm/+B7ND7mv8w/900">TS</a>]

00:15:02   that's basically what ended up would end [<a href="https://overcast.fm/+B7ND7mv8w/902">TS</a>]

00:15:04   up happening so that I'm glad we uh glad [<a href="https://overcast.fm/+B7ND7mv8w/904">TS</a>]

00:15:06   we got that one right yeah I think so [<a href="https://overcast.fm/+B7ND7mv8w/906">TS</a>]

00:15:09   too [<a href="https://overcast.fm/+B7ND7mv8w/909">TS</a>]

00:15:09   anyway before I glued fish I'll just say [<a href="https://overcast.fm/+B7ND7mv8w/909">TS</a>]

00:15:11   this if you're a nerd and nerdy enough [<a href="https://overcast.fm/+B7ND7mv8w/911">TS</a>]

00:15:12   to use the terminal but you've somehow [<a href="https://overcast.fm/+B7ND7mv8w/912">TS</a>]

00:15:14   never gotten attached to bash or [<a href="https://overcast.fm/+B7ND7mv8w/914">TS</a>]

00:15:16   seashell or Z shell or any of those [<a href="https://overcast.fm/+B7ND7mv8w/916">TS</a>]

00:15:19   things you should give fish a try it's [<a href="https://overcast.fm/+B7ND7mv8w/919">TS</a>]

00:15:21   really easy to install [<a href="https://overcast.fm/+B7ND7mv8w/921">TS</a>]

00:15:22   through homebrew and I like it so much [<a href="https://overcast.fm/+B7ND7mv8w/922">TS</a>]

00:15:25   more than any shell I've ever tried [<a href="https://overcast.fm/+B7ND7mv8w/925">TS</a>]

00:15:27   because it's just somehow makes sense it [<a href="https://overcast.fm/+B7ND7mv8w/927">TS</a>]

00:15:29   makes sense that it comes from somebody [<a href="https://overcast.fm/+B7ND7mv8w/929">TS</a>]

00:15:30   who works at Apple [<a href="https://overcast.fm/+B7ND7mv8w/930">TS</a>]

00:15:31   it sort of makes sense in the way Apple [<a href="https://overcast.fm/+B7ND7mv8w/931">TS</a>]

00:15:32   software does right that's what made me [<a href="https://overcast.fm/+B7ND7mv8w/932">TS</a>]

00:15:35   think of it is the idea of like change [<a href="https://overcast.fm/+B7ND7mv8w/935">TS</a>]

00:15:36   like one even having access to a shell [<a href="https://overcast.fm/+B7ND7mv8w/936">TS</a>]

00:15:39   and being able to change it and all the [<a href="https://overcast.fm/+B7ND7mv8w/939">TS</a>]

00:15:41   things you can do through a shell like [<a href="https://overcast.fm/+B7ND7mv8w/941">TS</a>]

00:15:42   that's it's it's a thing you do on [<a href="https://overcast.fm/+B7ND7mv8w/942">TS</a>]

00:15:45   computers which is that I start remember [<a href="https://overcast.fm/+B7ND7mv8w/945">TS</a>]

00:15:47   why I went back to that last episode but [<a href="https://overcast.fm/+B7ND7mv8w/947">TS</a>]

00:15:49   yeah that's why I mean it's a great [<a href="https://overcast.fm/+B7ND7mv8w/949">TS</a>]

00:15:51   example yeah it does things like it has [<a href="https://overcast.fm/+B7ND7mv8w/951">TS</a>]

00:15:52   like if you want to change the color the [<a href="https://overcast.fm/+B7ND7mv8w/952">TS</a>]

00:15:54   syntax colouring for the shell like for [<a href="https://overcast.fm/+B7ND7mv8w/954">TS</a>]

00:15:56   which like a command is this color the [<a href="https://overcast.fm/+B7ND7mv8w/956">TS</a>]

00:15:58   arguments are this color the outputs [<a href="https://overcast.fm/+B7ND7mv8w/958">TS</a>]

00:16:00   this color in error is this color when [<a href="https://overcast.fm/+B7ND7mv8w/960">TS</a>]

00:16:02   you config you don't have to just type [<a href="https://overcast.fm/+B7ND7mv8w/962">TS</a>]

00:16:04   in a file you can do something and it [<a href="https://overcast.fm/+B7ND7mv8w/964">TS</a>]

00:16:05   opens a little web local web browser [<a href="https://overcast.fm/+B7ND7mv8w/965">TS</a>]

00:16:07   window and so you can visually pick the [<a href="https://overcast.fm/+B7ND7mv8w/967">TS</a>]

00:16:10   colors and see actually see the colors [<a href="https://overcast.fm/+B7ND7mv8w/970">TS</a>]

00:16:12   as you add to them it's oh nice amazing [<a href="https://overcast.fm/+B7ND7mv8w/972">TS</a>]

00:16:14   stuff it's so anyway it's really cool so [<a href="https://overcast.fm/+B7ND7mv8w/974">TS</a>]

00:16:20   anyway PowerShell it's is coming soon it [<a href="https://overcast.fm/+B7ND7mv8w/980">TS</a>]

00:16:23   and bash is already is the default and [<a href="https://overcast.fm/+B7ND7mv8w/983">TS</a>]

00:16:26   first available thing that support for [<a href="https://overcast.fm/+B7ND7mv8w/986">TS</a>]

00:16:29   this for this dashboard sort of [<a href="https://overcast.fm/+B7ND7mv8w/989">TS</a>]

00:16:31   interface for the other thing I saw it [<a href="https://overcast.fm/+B7ND7mv8w/991">TS</a>]

00:16:32   was announced was I forget what they [<a href="https://overcast.fm/+B7ND7mv8w/992">TS</a>]

00:16:34   call it but whatever Microsoft version [<a href="https://overcast.fm/+B7ND7mv8w/994">TS</a>]

00:16:36   of Xcode is what's it called virtual [<a href="https://overcast.fm/+B7ND7mv8w/996">TS</a>]

00:16:39   studio visual studio whatever the visual [<a href="https://overcast.fm/+B7ND7mv8w/999">TS</a>]

00:16:41   studio universal studio is now I know [<a href="https://overcast.fm/+B7ND7mv8w/1001">TS</a>]

00:16:43   it's not wasn't a surprise but it's [<a href="https://overcast.fm/+B7ND7mv8w/1003">TS</a>]

00:16:45   there's a version of it for Mac now [<a href="https://overcast.fm/+B7ND7mv8w/1005">TS</a>]

00:16:47   which is crazy yep and they did a demo [<a href="https://overcast.fm/+B7ND7mv8w/1007">TS</a>]

00:16:51   and it was more like oh we're doing a [<a href="https://overcast.fm/+B7ND7mv8w/1011">TS</a>]

00:16:53   demo on a Mac it wasn't like a we're [<a href="https://overcast.fm/+B7ND7mv8w/1013">TS</a>]

00:16:55   definitely this program but there's [<a href="https://overcast.fm/+B7ND7mv8w/1015">TS</a>]

00:16:56   actually when they were doing the I [<a href="https://overcast.fm/+B7ND7mv8w/1016">TS</a>]

00:16:58   think is when they're demoing the shell [<a href="https://overcast.fm/+B7ND7mv8w/1018">TS</a>]

00:17:00   and it was on a map yeah [<a href="https://overcast.fm/+B7ND7mv8w/1020">TS</a>]

00:17:03   and that it you know it it's of a piece [<a href="https://overcast.fm/+B7ND7mv8w/1023">TS</a>]

00:17:06   it's the exact same you know two sides [<a href="https://overcast.fm/+B7ND7mv8w/1026">TS</a>]

00:17:08   of the same coin with the windows [<a href="https://overcast.fm/+B7ND7mv8w/1028">TS</a>]

00:17:10   keynote being on day two the entire idea [<a href="https://overcast.fm/+B7ND7mv8w/1030">TS</a>]

00:17:14   that if you're developing on Windows [<a href="https://overcast.fm/+B7ND7mv8w/1034">TS</a>]

00:17:18   server side technologies the assumption [<a href="https://overcast.fm/+B7ND7mv8w/1038">TS</a>]

00:17:21   that you're developing with a Windows [<a href="https://overcast.fm/+B7ND7mv8w/1041">TS</a>]

00:17:22   client and with your hands on the [<a href="https://overcast.fm/+B7ND7mv8w/1042">TS</a>]

00:17:24   keyboard is no longer there like they're [<a href="https://overcast.fm/+B7ND7mv8w/1044">TS</a>]

00:17:26   completely come you know committed and [<a href="https://overcast.fm/+B7ND7mv8w/1046">TS</a>]

00:17:28   realized that but I don't know if it's a [<a href="https://overcast.fm/+B7ND7mv8w/1048">TS</a>]

00:17:31   majority of developers but certainly an [<a href="https://overcast.fm/+B7ND7mv8w/1051">TS</a>]

00:17:34   enormous chunk of them are using Mac's [<a href="https://overcast.fm/+B7ND7mv8w/1054">TS</a>]

00:17:37   as their client whether they're writing [<a href="https://overcast.fm/+B7ND7mv8w/1057">TS</a>]

00:17:39   Mac software or not even if they're just [<a href="https://overcast.fm/+B7ND7mv8w/1059">TS</a>]

00:17:41   doing like web development or Windows [<a href="https://overcast.fm/+B7ND7mv8w/1061">TS</a>]

00:17:42   development or something like that [<a href="https://overcast.fm/+B7ND7mv8w/1062">TS</a>]

00:17:43   or saw anything server-side I think [<a href="https://overcast.fm/+B7ND7mv8w/1063">TS</a>]

00:17:45   there's an enormous chunk of them who [<a href="https://overcast.fm/+B7ND7mv8w/1065">TS</a>]

00:17:47   are using MacBooks yep [<a href="https://overcast.fm/+B7ND7mv8w/1067">TS</a>]

00:17:51   no yep and and the platforms that [<a href="https://overcast.fm/+B7ND7mv8w/1071">TS</a>]

00:17:53   they're developing for um you know yes [<a href="https://overcast.fm/+B7ND7mv8w/1073">TS</a>]

00:17:56   on PC it's still meal windows still as [<a href="https://overcast.fm/+B7ND7mv8w/1076">TS</a>]

00:17:59   it you know dominant more the dominant [<a href="https://overcast.fm/+B7ND7mv8w/1079">TS</a>]

00:18:01   share but pcs aren't a piece species are [<a href="https://overcast.fm/+B7ND7mv8w/1081">TS</a>]

00:18:06   the fast I mean in a very real way or in [<a href="https://overcast.fm/+B7ND7mv8w/1086">TS</a>]

00:18:08   you know to a topic I'm sure we'll get [<a href="https://overcast.fm/+B7ND7mv8w/1088">TS</a>]

00:18:11   to there they were never even a thing so [<a href="https://overcast.fm/+B7ND7mv8w/1091">TS</a>]

00:18:13   and that's that's the reality that [<a href="https://overcast.fm/+B7ND7mv8w/1093">TS</a>]

00:18:16   Microsoft has to deal with for and to in [<a href="https://overcast.fm/+B7ND7mv8w/1096">TS</a>]

00:18:18   and I think they by and large are again [<a href="https://overcast.fm/+B7ND7mv8w/1098">TS</a>]

00:18:20   that doesn't mean that they're out of [<a href="https://overcast.fm/+B7ND7mv8w/1100">TS</a>]

00:18:22   the woods because they still have this [<a href="https://overcast.fm/+B7ND7mv8w/1102">TS</a>]

00:18:24   stuff to actually reach consumers [<a href="https://overcast.fm/+B7ND7mv8w/1104">TS</a>]

00:18:25   actually get in front of them both in [<a href="https://overcast.fm/+B7ND7mv8w/1105">TS</a>]

00:18:27   terms both in that applies to business [<a href="https://overcast.fm/+B7ND7mv8w/1107">TS</a>]

00:18:29   just as much as applies to to end-users [<a href="https://overcast.fm/+B7ND7mv8w/1109">TS</a>]

00:18:31   but at least they're you know not stuck [<a href="https://overcast.fm/+B7ND7mv8w/1111">TS</a>]

00:18:35   focused on focused on the past yeah yeah [<a href="https://overcast.fm/+B7ND7mv8w/1115">TS</a>]

00:18:40   so now we're in unusual how things [<a href="https://overcast.fm/+B7ND7mv8w/1120">TS</a>]

00:18:45   change situation where Microsoft is the [<a href="https://overcast.fm/+B7ND7mv8w/1125">TS</a>]

00:18:48   company that's flexible about what what [<a href="https://overcast.fm/+B7ND7mv8w/1128">TS</a>]

00:18:51   machines people are using to develop [<a href="https://overcast.fm/+B7ND7mv8w/1131">TS</a>]

00:18:52   against their technologies and apples [<a href="https://overcast.fm/+B7ND7mv8w/1132">TS</a>]

00:18:54   the company that makes you develop on a [<a href="https://overcast.fm/+B7ND7mv8w/1134">TS</a>]

00:18:56   Mac to write for their phone OS right [<a href="https://overcast.fm/+B7ND7mv8w/1136">TS</a>]

00:18:59   exactly exactly [<a href="https://overcast.fm/+B7ND7mv8w/1139">TS</a>]

00:19:00   not that I blame Apple for that might [<a href="https://overcast.fm/+B7ND7mv8w/1140">TS</a>]

00:19:03   have come out as me you know blaming [<a href="https://overcast.fm/+B7ND7mv8w/1143">TS</a>]

00:19:04   them I to makes profiles again but uh [<a href="https://overcast.fm/+B7ND7mv8w/1144">TS</a>]

00:19:08   it's just it's just a funny situation [<a href="https://overcast.fm/+B7ND7mv8w/1148">TS</a>]

00:19:14   yeah I mean the apples the company with [<a href="https://overcast.fm/+B7ND7mv8w/1154">TS</a>]

00:19:17   an operating system was such over well [<a href="https://overcast.fm/+B7ND7mv8w/1157">TS</a>]

00:19:18   at overwhelming market share that they [<a href="https://overcast.fm/+B7ND7mv8w/1158">TS</a>]

00:19:20   can compel developers to buy a machine [<a href="https://overcast.fm/+B7ND7mv8w/1160">TS</a>]

00:19:23   that they otherwise wouldn't buy just to [<a href="https://overcast.fm/+B7ND7mv8w/1163">TS</a>]

00:19:25   do development for it yeah it's it it [<a href="https://overcast.fm/+B7ND7mv8w/1165">TS</a>]

00:19:28   it's hard to especially if you were [<a href="https://overcast.fm/+B7ND7mv8w/1168">TS</a>]

00:19:31   following Apple I'm sure it's harder for [<a href="https://overcast.fm/+B7ND7mv8w/1171">TS</a>]

00:19:33   you than for me I mean back in I was [<a href="https://overcast.fm/+B7ND7mv8w/1173">TS</a>]

00:19:35   following Apple that I used when I [<a href="https://overcast.fm/+B7ND7mv8w/1175">TS</a>]

00:19:36   wasn't using one and to really [<a href="https://overcast.fm/+B7ND7mv8w/1176">TS</a>]

00:19:41   appreciate the extent to which they are [<a href="https://overcast.fm/+B7ND7mv8w/1181">TS</a>]

00:19:43   not the underdog [<a href="https://overcast.fm/+B7ND7mv8w/1183">TS</a>]

00:19:45   at all it like it's it's easy easier the [<a href="https://overcast.fm/+B7ND7mv8w/1185">TS</a>]

00:19:48   situation to change on the ground before [<a href="https://overcast.fm/+B7ND7mv8w/1188">TS</a>]

00:19:49   it's before changes sort of your mental [<a href="https://overcast.fm/+B7ND7mv8w/1189">TS</a>]

00:19:52   state and I think that's a proper app [<a href="https://overcast.fm/+B7ND7mv8w/1192">TS</a>]

00:19:54   that was an app prom for Apple [<a href="https://overcast.fm/+B7ND7mv8w/1194">TS</a>]

00:19:56   internally to like you [<a href="https://overcast.fm/+B7ND7mv8w/1196">TS</a>]

00:19:57   you act and behave changes when you're [<a href="https://overcast.fm/+B7ND7mv8w/1197">TS</a>]

00:20:00   when you're dominant as opposed to when [<a href="https://overcast.fm/+B7ND7mv8w/1200">TS</a>]

00:20:02   you're you know the sort of scrappy [<a href="https://overcast.fm/+B7ND7mv8w/1202">TS</a>]

00:20:05   scrappy underdog yeah um yeah totally so [<a href="https://overcast.fm/+B7ND7mv8w/1205">TS</a>]

00:20:10   what else is going on at surface or not [<a href="https://overcast.fm/+B7ND7mv8w/1210">TS</a>]

00:20:12   surface had build you know that's a [<a href="https://overcast.fm/+B7ND7mv8w/1212">TS</a>]

00:20:14   conference I was I was at the one time I [<a href="https://overcast.fm/+B7ND7mv8w/1214">TS</a>]

00:20:16   was in a video yes that's right uh feels [<a href="https://overcast.fm/+B7ND7mv8w/1216">TS</a>]

00:20:20   like a long time ago well it's it's I [<a href="https://overcast.fm/+B7ND7mv8w/1220">TS</a>]

00:20:23   mean it's crazy I'll lightning ahead Way [<a href="https://overcast.fm/+B7ND7mv8w/1223">TS</a>]

00:20:24   was a while ago it has to been what four [<a href="https://overcast.fm/+B7ND7mv8w/1224">TS</a>]

00:20:27   four or five years ago three years ago I [<a href="https://overcast.fm/+B7ND7mv8w/1227">TS</a>]

00:20:29   think I think was wrong I think so that [<a href="https://overcast.fm/+B7ND7mv8w/1229">TS</a>]

00:20:32   was somebody's I thought I was still in [<a href="https://overcast.fm/+B7ND7mv8w/1232">TS</a>]

00:20:33   the states when that happened but yeah I [<a href="https://overcast.fm/+B7ND7mv8w/1233">TS</a>]

00:20:35   think it was three years ago [<a href="https://overcast.fm/+B7ND7mv8w/1235">TS</a>]

00:20:36   but I could be wrong but long story [<a href="https://overcast.fm/+B7ND7mv8w/1236">TS</a>]

00:20:37   short for those who don't remember this [<a href="https://overcast.fm/+B7ND7mv8w/1237">TS</a>]

00:20:39   was when I was working with Brent [<a href="https://overcast.fm/+B7ND7mv8w/1239">TS</a>]

00:20:40   Simmons and Dave wish because they we [<a href="https://overcast.fm/+B7ND7mv8w/1240">TS</a>]

00:20:42   called her social q-branch we had her [<a href="https://overcast.fm/+B7ND7mv8w/1242">TS</a>]

00:20:43   app vesper and we did the sinking our [<a href="https://overcast.fm/+B7ND7mv8w/1243">TS</a>]

00:20:47   own sinking back-end for various reasons [<a href="https://overcast.fm/+B7ND7mv8w/1247">TS</a>]

00:20:51   but we built it on I guess I think we [<a href="https://overcast.fm/+B7ND7mv8w/1251">TS</a>]

00:20:54   were there right we were doing it at the [<a href="https://overcast.fm/+B7ND7mv8w/1254">TS</a>]

00:20:55   time when they called it Windows Azure [<a href="https://overcast.fm/+B7ND7mv8w/1255">TS</a>]

00:20:58   and they made like they made us one of [<a href="https://overcast.fm/+B7ND7mv8w/1258">TS</a>]

00:21:01   the like examples in a little video that [<a href="https://overcast.fm/+B7ND7mv8w/1261">TS</a>]

00:21:03   they showed on the in the keynote flew [<a href="https://overcast.fm/+B7ND7mv8w/1263">TS</a>]

00:21:06   us out there and everything was kind of [<a href="https://overcast.fm/+B7ND7mv8w/1266">TS</a>]

00:21:08   nice kind of weird they have yeah they [<a href="https://overcast.fm/+B7ND7mv8w/1268">TS</a>]

00:21:11   have this uh they have a real-time [<a href="https://overcast.fm/+B7ND7mv8w/1271">TS</a>]

00:21:13   translator for Microsoft PowerPoint [<a href="https://overcast.fm/+B7ND7mv8w/1273">TS</a>]

00:21:15   that's kind of nifty so when you can be [<a href="https://overcast.fm/+B7ND7mv8w/1275">TS</a>]

00:21:18   presenting and it will be show like [<a href="https://overcast.fm/+B7ND7mv8w/1278">TS</a>]

00:21:20   real-time translation of the of the UH [<a href="https://overcast.fm/+B7ND7mv8w/1280">TS</a>]

00:21:25   yeah so that's kind interesting but [<a href="https://overcast.fm/+B7ND7mv8w/1285">TS</a>]

00:21:28   again I mean it's it was mostly like it [<a href="https://overcast.fm/+B7ND7mv8w/1288">TS</a>]

00:21:30   was it was mostly all back and stuff so [<a href="https://overcast.fm/+B7ND7mv8w/1290">TS</a>]

00:21:32   which which which is fine I think as far [<a href="https://overcast.fm/+B7ND7mv8w/1292">TS</a>]

00:21:36   as consumer-facing stuff you know the [<a href="https://overcast.fm/+B7ND7mv8w/1296">TS</a>]

00:21:38   one today is probably going to be more [<a href="https://overcast.fm/+B7ND7mv8w/1298">TS</a>]

00:21:40   more interesting but then again they [<a href="https://overcast.fm/+B7ND7mv8w/1300">TS</a>]

00:21:42   just announced the the windows s and the [<a href="https://overcast.fm/+B7ND7mv8w/1302">TS</a>]

00:21:44   new laptop so a couple weeks ago so I [<a href="https://overcast.fm/+B7ND7mv8w/1304">TS</a>]

00:21:46   think they're disposed there's really [<a href="https://overcast.fm/+B7ND7mv8w/1306">TS</a>]

00:21:48   might be a Cortana speaker like a like [<a href="https://overcast.fm/+B7ND7mv8w/1308">TS</a>]

00:21:50   an echo type device yeah at which but [<a href="https://overcast.fm/+B7ND7mv8w/1310">TS</a>]

00:21:54   again you know I mean actually getting [<a href="https://overcast.fm/+B7ND7mv8w/1314">TS</a>]

00:21:56   customers to get customers hands is [<a href="https://overcast.fm/+B7ND7mv8w/1316">TS</a>]

00:21:58   gonna is going to be the challenge I [<a href="https://overcast.fm/+B7ND7mv8w/1318">TS</a>]

00:22:00   guess the reason I was going to say I [<a href="https://overcast.fm/+B7ND7mv8w/1320">TS</a>]

00:22:02   gave somebody who observes Apple it's [<a href="https://overcast.fm/+B7ND7mv8w/1322">TS</a>]

00:22:05   weird because I [<a href="https://overcast.fm/+B7ND7mv8w/1325">TS</a>]

00:22:07   I have muscle memory you know and it's [<a href="https://overcast.fm/+B7ND7mv8w/1327">TS</a>]

00:22:11   weird to see a company that's so on [<a href="https://overcast.fm/+B7ND7mv8w/1331">TS</a>]

00:22:13   Apple like like it's baffling to me that [<a href="https://overcast.fm/+B7ND7mv8w/1333">TS</a>]

00:22:16   they would hold an event a week before [<a href="https://overcast.fm/+B7ND7mv8w/1336">TS</a>]

00:22:19   their big developer conference right or [<a href="https://overcast.fm/+B7ND7mv8w/1339">TS</a>]

00:22:21   they would talk about a new operating [<a href="https://overcast.fm/+B7ND7mv8w/1341">TS</a>]

00:22:23   system and unveil these new products [<a href="https://overcast.fm/+B7ND7mv8w/1343">TS</a>]

00:22:25   like why wouldn't you do that in the [<a href="https://overcast.fm/+B7ND7mv8w/1345">TS</a>]

00:22:26   keynote but I'm guessing you know that [<a href="https://overcast.fm/+B7ND7mv8w/1346">TS</a>]

00:22:28   the keynote this morning ran long and [<a href="https://overcast.fm/+B7ND7mv8w/1348">TS</a>]

00:22:30   then the Windows one tomorrow they're [<a href="https://overcast.fm/+B7ND7mv8w/1350">TS</a>]

00:22:31   their keynotes already already run long [<a href="https://overcast.fm/+B7ND7mv8w/1351">TS</a>]

00:22:34   right I mean today was really I mean it [<a href="https://overcast.fm/+B7ND7mv8w/1354">TS</a>]

00:22:37   was much more of yeah it was pretty [<a href="https://overcast.fm/+B7ND7mv8w/1357">TS</a>]

00:22:40   hardcore like back-end development or [<a href="https://overcast.fm/+B7ND7mv8w/1360">TS</a>]

00:22:42   wine a business application sort of [<a href="https://overcast.fm/+B7ND7mv8w/1362">TS</a>]

00:22:44   stuff I mean it wasn't a really consumer [<a href="https://overcast.fm/+B7ND7mv8w/1364">TS</a>]

00:22:46   facing thing at all it not even on the [<a href="https://overcast.fm/+B7ND7mv8w/1366">TS</a>]

00:22:49   slightest and yeah maybe they could have [<a href="https://overcast.fm/+B7ND7mv8w/1369">TS</a>]

00:22:51   announced the the things tomorrow but I [<a href="https://overcast.fm/+B7ND7mv8w/1371">TS</a>]

00:22:53   think yeah there's a very queer sort of [<a href="https://overcast.fm/+B7ND7mv8w/1373">TS</a>]

00:22:56   bifurcation and I think you've nailed it [<a href="https://overcast.fm/+B7ND7mv8w/1376">TS</a>]

00:22:58   before what Windows is sort of its own [<a href="https://overcast.fm/+B7ND7mv8w/1378">TS</a>]

00:23:00   thing particularly the consumer facing [<a href="https://overcast.fm/+B7ND7mv8w/1380">TS</a>]

00:23:02   side of Windows and I think they there's [<a href="https://overcast.fm/+B7ND7mv8w/1382">TS</a>]

00:23:05   relatively free rein to do what they can [<a href="https://overcast.fm/+B7ND7mv8w/1385">TS</a>]

00:23:07   to you know support and earn customers [<a href="https://overcast.fm/+B7ND7mv8w/1387">TS</a>]

00:23:10   but that doesn't necessarily really have [<a href="https://overcast.fm/+B7ND7mv8w/1390">TS</a>]

00:23:12   much impact particularly from a [<a href="https://overcast.fm/+B7ND7mv8w/1392">TS</a>]

00:23:15   strategic perspective on the rest of [<a href="https://overcast.fm/+B7ND7mv8w/1395">TS</a>]

00:23:17   Microsoft which is you know really the [<a href="https://overcast.fm/+B7ND7mv8w/1397">TS</a>]

00:23:19   future of the company and that's [<a href="https://overcast.fm/+B7ND7mv8w/1399">TS</a>]

00:23:21   probably this is probably a good example [<a href="https://overcast.fm/+B7ND7mv8w/1401">TS</a>]

00:23:23   of that [<a href="https://overcast.fm/+B7ND7mv8w/1403">TS</a>]

00:23:24   it was weird I know today's build they [<a href="https://overcast.fm/+B7ND7mv8w/1404">TS</a>]

00:23:28   move it around I think all that I think [<a href="https://overcast.fm/+B7ND7mv8w/1408">TS</a>]

00:23:29   they often move it around but this Sears [<a href="https://overcast.fm/+B7ND7mv8w/1409">TS</a>]

00:23:31   is in Seattle when I went two or three [<a href="https://overcast.fm/+B7ND7mv8w/1411">TS</a>]

00:23:33   years ago three four years ago whenever [<a href="https://overcast.fm/+B7ND7mv8w/1413">TS</a>]

00:23:35   it was it was in San Francisco in [<a href="https://overcast.fm/+B7ND7mv8w/1415">TS</a>]

00:23:36   Moscone which only added to this sort of [<a href="https://overcast.fm/+B7ND7mv8w/1416">TS</a>]

00:23:40   we were feeling bizarro [<a href="https://overcast.fm/+B7ND7mv8w/1420">TS</a>]

00:23:42   like I was in a bizarro developer [<a href="https://overcast.fm/+B7ND7mv8w/1422">TS</a>]

00:23:44   bizarro WWDC because they even had the [<a href="https://overcast.fm/+B7ND7mv8w/1424">TS</a>]

00:23:48   keynote at third floor you know we wrap [<a href="https://overcast.fm/+B7ND7mv8w/1428">TS</a>]

00:23:50   what Apple always calls the room [<a href="https://overcast.fm/+B7ND7mv8w/1430">TS</a>]

00:23:51   Presidio you know that the those big [<a href="https://overcast.fm/+B7ND7mv8w/1431">TS</a>]

00:23:56   convention spaces are sort of like [<a href="https://overcast.fm/+B7ND7mv8w/1436">TS</a>]

00:23:58   modular you know there's walls that can [<a href="https://overcast.fm/+B7ND7mv8w/1438">TS</a>]

00:24:00   be moved around to change the shape and [<a href="https://overcast.fm/+B7ND7mv8w/1440">TS</a>]

00:24:02   make room slightly bigger or smaller but [<a href="https://overcast.fm/+B7ND7mv8w/1442">TS</a>]

00:24:07   the thing that Microsoft did what and [<a href="https://overcast.fm/+B7ND7mv8w/1447">TS</a>]

00:24:09   I've seen so many keynotes in that room [<a href="https://overcast.fm/+B7ND7mv8w/1449">TS</a>]

00:24:11   because Macworld Expo used to have [<a href="https://overcast.fm/+B7ND7mv8w/1451">TS</a>]

00:24:13   keynotes [<a href="https://overcast.fm/+B7ND7mv8w/1453">TS</a>]

00:24:13   in the same room WWDC every year I guess [<a href="https://overcast.fm/+B7ND7mv8w/1453">TS</a>]

00:24:18   those are the two things but they're [<a href="https://overcast.fm/+B7ND7mv8w/1458">TS</a>]

00:24:19   Macworld Expo and W [<a href="https://overcast.fm/+B7ND7mv8w/1459">TS</a>]

00:24:21   Sika notes in that room and apples [<a href="https://overcast.fm/+B7ND7mv8w/1461">TS</a>]

00:24:23   configuration of the room is almost [<a href="https://overcast.fm/+B7ND7mv8w/1463">TS</a>]

00:24:25   always the same it's a very if you'd [<a href="https://overcast.fm/+B7ND7mv8w/1465">TS</a>]

00:24:27   almost think that it the room always [<a href="https://overcast.fm/+B7ND7mv8w/1467">TS</a>]

00:24:29   looks like that but it's actually like [<a href="https://overcast.fm/+B7ND7mv8w/1469">TS</a>]

00:24:30   an apple setup like it when WWDC has [<a href="https://overcast.fm/+B7ND7mv8w/1470">TS</a>]

00:24:33   done all that everything in there is out [<a href="https://overcast.fm/+B7ND7mv8w/1473">TS</a>]

00:24:35   and the thing that Microsoft did was [<a href="https://overcast.fm/+B7ND7mv8w/1475">TS</a>]

00:24:37   they had their stage along what in [<a href="https://overcast.fm/+B7ND7mv8w/1477">TS</a>]

00:24:41   Apple's configuration is the side like [<a href="https://overcast.fm/+B7ND7mv8w/1481">TS</a>]

00:24:44   Apple sits the room with the stage in [<a href="https://overcast.fm/+B7ND7mv8w/1484">TS</a>]

00:24:46   the front and the room goes back long [<a href="https://overcast.fm/+B7ND7mv8w/1486">TS</a>]

00:24:48   Microsoft set it up said that the stage [<a href="https://overcast.fm/+B7ND7mv8w/1488">TS</a>]

00:24:51   was wide and the room wasn't as deep and [<a href="https://overcast.fm/+B7ND7mv8w/1491">TS</a>]

00:24:55   they site in a way that that made sense [<a href="https://overcast.fm/+B7ND7mv8w/1495">TS</a>]

00:24:57   even though it made more people [<a href="https://overcast.fm/+B7ND7mv8w/1497">TS</a>]

00:24:59   everybody was closer to the stage and [<a href="https://overcast.fm/+B7ND7mv8w/1499">TS</a>]

00:25:01   Microsoft's configuration but people [<a href="https://overcast.fm/+B7ND7mv8w/1501">TS</a>]

00:25:03   were further from the center if you [<a href="https://overcast.fm/+B7ND7mv8w/1503">TS</a>]

00:25:05   didn't have a center seat and they made [<a href="https://overcast.fm/+B7ND7mv8w/1505">TS</a>]

00:25:07   up for that by having huge screens that [<a href="https://overcast.fm/+B7ND7mv8w/1507">TS</a>]

00:25:09   were just showed the same instead of [<a href="https://overcast.fm/+B7ND7mv8w/1509">TS</a>]

00:25:11   having one big screen that shows [<a href="https://overcast.fm/+B7ND7mv8w/1511">TS</a>]

00:25:13   something they had like a wall of [<a href="https://overcast.fm/+B7ND7mv8w/1513">TS</a>]

00:25:15   screens that all showed the same thing [<a href="https://overcast.fm/+B7ND7mv8w/1515">TS</a>]

00:25:16   over and over again and it just weirded [<a href="https://overcast.fm/+B7ND7mv8w/1516">TS</a>]

00:25:20   me out it was just guess it's you know [<a href="https://overcast.fm/+B7ND7mv8w/1520">TS</a>]

00:25:23   it's like coming home and somebody has [<a href="https://overcast.fm/+B7ND7mv8w/1523">TS</a>]

00:25:24   moved all of the furniture like [<a href="https://overcast.fm/+B7ND7mv8w/1524">TS</a>]

00:25:26   everything is the same except they've [<a href="https://overcast.fm/+B7ND7mv8w/1526">TS</a>]

00:25:28   rotated every room in your house by 90 [<a href="https://overcast.fm/+B7ND7mv8w/1528">TS</a>]

00:25:30   degrees that would be weird uh but yet [<a href="https://overcast.fm/+B7ND7mv8w/1530">TS</a>]

00:25:34   no no no Moscone keynote again this year [<a href="https://overcast.fm/+B7ND7mv8w/1534">TS</a>]

00:25:37   I mean right well they've been in the [<a href="https://overcast.fm/+B7ND7mv8w/1537">TS</a>]

00:25:39   the what is it the Billy Billy Graham [<a href="https://overcast.fm/+B7ND7mv8w/1539">TS</a>]

00:25:41   auditorium oh is that what it's called I [<a href="https://overcast.fm/+B7ND7mv8w/1541">TS</a>]

00:25:44   uh something like that I don't think I [<a href="https://overcast.fm/+B7ND7mv8w/1544">TS</a>]

00:25:46   mean they might never do Apple might [<a href="https://overcast.fm/+B7ND7mv8w/1546">TS</a>]

00:25:48   never do a Moscone right I was gonna say [<a href="https://overcast.fm/+B7ND7mv8w/1548">TS</a>]

00:25:50   yeah what might be uh which is fine he [<a href="https://overcast.fm/+B7ND7mv8w/1550">TS</a>]

00:25:54   wasn't it wasn't the greatest I didn't [<a href="https://overcast.fm/+B7ND7mv8w/1554">TS</a>]

00:25:56   like the I'm not a big fan of the Apple [<a href="https://overcast.fm/+B7ND7mv8w/1556">TS</a>]

00:25:57   set up in Moscow nee I'm not either [<a href="https://overcast.fm/+B7ND7mv8w/1557">TS</a>]

00:26:00   really I don't have anything against it [<a href="https://overcast.fm/+B7ND7mv8w/1560">TS</a>]

00:26:02   but I thought the Microsoft setup was [<a href="https://overcast.fm/+B7ND7mv8w/1562">TS</a>]

00:26:03   actually very nice I've it worked very [<a href="https://overcast.fm/+B7ND7mv8w/1563">TS</a>]

00:26:06   well and I felt like everybody got to [<a href="https://overcast.fm/+B7ND7mv8w/1566">TS</a>]

00:26:09   you couldn't really see may not be able [<a href="https://overcast.fm/+B7ND7mv8w/1569">TS</a>]

00:26:11   to see the actual people but if you know [<a href="https://overcast.fm/+B7ND7mv8w/1571">TS</a>]

00:26:13   I feel like if you were sitting seated [<a href="https://overcast.fm/+B7ND7mv8w/1573">TS</a>]

00:26:15   along the side you had a much bigger [<a href="https://overcast.fm/+B7ND7mv8w/1575">TS</a>]

00:26:16   screen in front of you than you get [<a href="https://overcast.fm/+B7ND7mv8w/1576">TS</a>]

00:26:18   seated in the back in Moscow me an apple [<a href="https://overcast.fm/+B7ND7mv8w/1578">TS</a>]

00:26:21   setup right exactly yeah I don't think [<a href="https://overcast.fm/+B7ND7mv8w/1581">TS</a>]

00:26:24   Apple Apple might never have an event in [<a href="https://overcast.fm/+B7ND7mv8w/1584">TS</a>]

00:26:26   San Francisco again you never say never [<a href="https://overcast.fm/+B7ND7mv8w/1586">TS</a>]

00:26:27   I mean who knows but I because I feel [<a href="https://overcast.fm/+B7ND7mv8w/1587">TS</a>]

00:26:30   like for their smaller events they're [<a href="https://overcast.fm/+B7ND7mv8w/1590">TS</a>]

00:26:32   going to have them at their headquarters [<a href="https://overcast.fm/+B7ND7mv8w/1592">TS</a>]

00:26:32   in the Steve Jobs theater [<a href="https://overcast.fm/+B7ND7mv8w/1592">TS</a>]

00:26:34   right I don't think you name the theater [<a href="https://overcast.fm/+B7ND7mv8w/1594">TS</a>]

00:26:36   Steve Jobs theater unless you intend to [<a href="https://overcast.fm/+B7ND7mv8w/1596">TS</a>]

00:26:39   use it quite a bit to unveil new [<a href="https://overcast.fm/+B7ND7mv8w/1599">TS</a>]

00:26:41   products right like I'm sure they're you [<a href="https://overcast.fm/+B7ND7mv8w/1601">TS</a>]

00:26:44   know have you been to the new campus you [<a href="https://overcast.fm/+B7ND7mv8w/1604">TS</a>]

00:26:46   know I've never I don't even know where [<a href="https://overcast.fm/+B7ND7mv8w/1606">TS</a>]

00:26:48   it is I was asking about it when I was [<a href="https://overcast.fm/+B7ND7mv8w/1608">TS</a>]

00:26:49   out there for the Mac Pro summit [<a href="https://overcast.fm/+B7ND7mv8w/1609">TS</a>]

00:26:52   whatever you want to round table [<a href="https://overcast.fm/+B7ND7mv8w/1612">TS</a>]

00:26:54   discussion it was a I guess it just [<a href="https://overcast.fm/+B7ND7mv8w/1614">TS</a>]

00:26:58   isn't close I don't know to be I just [<a href="https://overcast.fm/+B7ND7mv8w/1618">TS</a>]

00:27:01   worked there [<a href="https://overcast.fm/+B7ND7mv8w/1621">TS</a>]

00:27:01   so I one of the buildings that was that [<a href="https://overcast.fm/+B7ND7mv8w/1621">TS</a>]

00:27:03   was torn down so I definitely know where [<a href="https://overcast.fm/+B7ND7mv8w/1623">TS</a>]

00:27:06   it is be guys it's it's it's like [<a href="https://overcast.fm/+B7ND7mv8w/1626">TS</a>]

00:27:08   another exit on the freeway from from [<a href="https://overcast.fm/+B7ND7mv8w/1628">TS</a>]

00:27:10   where the current campus is right and I [<a href="https://overcast.fm/+B7ND7mv8w/1630">TS</a>]

00:27:12   did you could drive there through [<a href="https://overcast.fm/+B7ND7mv8w/1632">TS</a>]

00:27:14   through through city roads but yeah it's [<a href="https://overcast.fm/+B7ND7mv8w/1634">TS</a>]

00:27:16   a little bit of a hike it on the other [<a href="https://overcast.fm/+B7ND7mv8w/1636">TS</a>]

00:27:18   side of the freeway so it just wasn't [<a href="https://overcast.fm/+B7ND7mv8w/1638">TS</a>]

00:27:21   convenient and I didn't have a car so [<a href="https://overcast.fm/+B7ND7mv8w/1641">TS</a>]

00:27:22   what wasn't like I was going to take an [<a href="https://overcast.fm/+B7ND7mv8w/1642">TS</a>]

00:27:24   uber to go look at a construction site I [<a href="https://overcast.fm/+B7ND7mv8w/1644">TS</a>]

00:27:27   mean those fly overs that people publish [<a href="https://overcast.fm/+B7ND7mv8w/1647">TS</a>]

00:27:29   from those drones are probably better [<a href="https://overcast.fm/+B7ND7mv8w/1649">TS</a>]

00:27:31   than what you'd get looking at the [<a href="https://overcast.fm/+B7ND7mv8w/1651">TS</a>]

00:27:32   ground from the outside yep yeah I think [<a href="https://overcast.fm/+B7ND7mv8w/1652">TS</a>]

00:27:36   so I mean maybe uh I mean I imagine the [<a href="https://overcast.fm/+B7ND7mv8w/1656">TS</a>]

00:27:42   ID well I guess we'll see with the [<a href="https://overcast.fm/+B7ND7mv8w/1662">TS</a>]

00:27:44   iPhone with the iPhone announcement but [<a href="https://overcast.fm/+B7ND7mv8w/1664">TS</a>]

00:27:47   they did that they did that in San Jose [<a href="https://overcast.fm/+B7ND7mv8w/1667">TS</a>]

00:27:49   also not last year but for the when they [<a href="https://overcast.fm/+B7ND7mv8w/1669">TS</a>]

00:27:53   did the watch the watch unveiling was [<a href="https://overcast.fm/+B7ND7mv8w/1673">TS</a>]

00:27:55   was in San Jose uh yeah where was that I [<a href="https://overcast.fm/+B7ND7mv8w/1675">TS</a>]

00:28:00   forget where it was I don't think it was [<a href="https://overcast.fm/+B7ND7mv8w/1680">TS</a>]

00:28:01   San Jose no it was at the the watch [<a href="https://overcast.fm/+B7ND7mv8w/1681">TS</a>]

00:28:04   unveiling was at the the College in [<a href="https://overcast.fm/+B7ND7mv8w/1684">TS</a>]

00:28:08   Cupertino [<a href="https://overcast.fm/+B7ND7mv8w/1688">TS</a>]

00:28:08   oh is that was that Cupertino I I hope [<a href="https://overcast.fm/+B7ND7mv8w/1688">TS</a>]

00:28:12   it wasn't it's like some that I forget [<a href="https://overcast.fm/+B7ND7mv8w/1692">TS</a>]

00:28:15   the name of the college but De Anza or [<a href="https://overcast.fm/+B7ND7mv8w/1695">TS</a>]

00:28:17   something I I forget what the hell of [<a href="https://overcast.fm/+B7ND7mv8w/1697">TS</a>]

00:28:19   this but it was not know the one that [<a href="https://overcast.fm/+B7ND7mv8w/1699">TS</a>]

00:28:20   was in San Jose was an iPad event like [<a href="https://overcast.fm/+B7ND7mv8w/1700">TS</a>]

00:28:23   in 2011 I think or 2012 I don't know it [<a href="https://overcast.fm/+B7ND7mv8w/1703">TS</a>]

00:28:26   was right before Scott Forstall got [<a href="https://overcast.fm/+B7ND7mv8w/1706">TS</a>]

00:28:28   fired how was the how was the the Danza [<a href="https://overcast.fm/+B7ND7mv8w/1708">TS</a>]

00:28:33   auditorium or whatever it was I was all [<a href="https://overcast.fm/+B7ND7mv8w/1713">TS</a>]

00:28:35   right it wasn't it wasn't anything to [<a href="https://overcast.fm/+B7ND7mv8w/1715">TS</a>]

00:28:39   write home about that was the one where [<a href="https://overcast.fm/+B7ND7mv8w/1719">TS</a>]

00:28:41   Apple build a big mysterious white box [<a href="https://overcast.fm/+B7ND7mv8w/1721">TS</a>]

00:28:42   out front right right right and that was [<a href="https://overcast.fm/+B7ND7mv8w/1722">TS</a>]

00:28:44   the end ecology of the ends is that what [<a href="https://overcast.fm/+B7ND7mv8w/1724">TS</a>]

00:28:46   it is DeAnza College [<a href="https://overcast.fm/+B7ND7mv8w/1726">TS</a>]

00:28:48   yep um it was okay uh I'm not surprised [<a href="https://overcast.fm/+B7ND7mv8w/1728">TS</a>]

00:28:52   that they haven't been back since I [<a href="https://overcast.fm/+B7ND7mv8w/1732">TS</a>]

00:28:54   don't think it was great I think the one [<a href="https://overcast.fm/+B7ND7mv8w/1734">TS</a>]

00:28:56   thing people don't seem to understand is [<a href="https://overcast.fm/+B7ND7mv8w/1736">TS</a>]

00:28:58   that this Steve Jobs theater is not that [<a href="https://overcast.fm/+B7ND7mv8w/1738">TS</a>]

00:29:00   big either like there's no way they [<a href="https://overcast.fm/+B7ND7mv8w/1740">TS</a>]

00:29:01   can't have like a WWE seeking out there [<a href="https://overcast.fm/+B7ND7mv8w/1741">TS</a>]

00:29:07   some people have speculated that you [<a href="https://overcast.fm/+B7ND7mv8w/1747">TS</a>]

00:29:09   know maybe this year they'll secretly [<a href="https://overcast.fm/+B7ND7mv8w/1749">TS</a>]

00:29:11   bus everybody to the new campus to have [<a href="https://overcast.fm/+B7ND7mv8w/1751">TS</a>]

00:29:13   the keynote there or something that's [<a href="https://overcast.fm/+B7ND7mv8w/1753">TS</a>]

00:29:14   like--that's that no you can't but it [<a href="https://overcast.fm/+B7ND7mv8w/1754">TS</a>]

00:29:17   can't bus 5,000 people there but B it's [<a href="https://overcast.fm/+B7ND7mv8w/1757">TS</a>]

00:29:20   not a 5,000 person auditorium I don't [<a href="https://overcast.fm/+B7ND7mv8w/1760">TS</a>]

00:29:21   know what this evening and see that they [<a href="https://overcast.fm/+B7ND7mv8w/1761">TS</a>]

00:29:23   don't want 5,000 people writing her on [<a href="https://overcast.fm/+B7ND7mv8w/1763">TS</a>]

00:29:25   that campus right I don't think yeah I [<a href="https://overcast.fm/+B7ND7mv8w/1765">TS</a>]

00:29:27   don't think they want people on their [<a href="https://overcast.fm/+B7ND7mv8w/1767">TS</a>]

00:29:28   campus well be the old the old uh the [<a href="https://overcast.fm/+B7ND7mv8w/1768">TS</a>]

00:29:31   old one town uh what's called God [<a href="https://overcast.fm/+B7ND7mv8w/1771">TS</a>]

00:29:33   yeah Tony Hall that was tiny that was [<a href="https://overcast.fm/+B7ND7mv8w/1773">TS</a>]

00:29:36   turn it was like but I said I'm sure [<a href="https://overcast.fm/+B7ND7mv8w/1776">TS</a>]

00:29:39   yeah that makes sense though I suppose [<a href="https://overcast.fm/+B7ND7mv8w/1779">TS</a>]

00:29:42   the I bet WABC will end up back in San [<a href="https://overcast.fm/+B7ND7mv8w/1782">TS</a>]

00:29:45   Francisco we'll see I'll probably see [<a href="https://overcast.fm/+B7ND7mv8w/1785">TS</a>]

00:29:48   how it goes this year and then because [<a href="https://overcast.fm/+B7ND7mv8w/1788">TS</a>]

00:29:50   the reason it's in San Jose this year is [<a href="https://overcast.fm/+B7ND7mv8w/1790">TS</a>]

00:29:51   because Moscone Center construction I [<a href="https://overcast.fm/+B7ND7mv8w/1791">TS</a>]

00:29:53   don't know what I don't believe that [<a href="https://overcast.fm/+B7ND7mv8w/1793">TS</a>]

00:29:55   I really don't what well basically all [<a href="https://overcast.fm/+B7ND7mv8w/1795">TS</a>]

00:29:57   of the but everyone is not in Moscone by [<a href="https://overcast.fm/+B7ND7mv8w/1797">TS</a>]

00:30:01   and large like how they have there been [<a href="https://overcast.fm/+B7ND7mv8w/1801">TS</a>]

00:30:02   any big events there I mean I know only [<a href="https://overcast.fm/+B7ND7mv8w/1802">TS</a>]

00:30:03   part of Muskaan's are construction but I [<a href="https://overcast.fm/+B7ND7mv8w/1803">TS</a>]

00:30:05   don't think Apple is the only one to let [<a href="https://overcast.fm/+B7ND7mv8w/1805">TS</a>]

00:30:08   their stuff on their schedule if you [<a href="https://overcast.fm/+B7ND7mv8w/1808">TS</a>]

00:30:09   look it's so north and south Moscone [<a href="https://overcast.fm/+B7ND7mv8w/1809">TS</a>]

00:30:11   north and south the big like the expo [<a href="https://overcast.fm/+B7ND7mv8w/1811">TS</a>]

00:30:13   hall ones are closed and they're ripping [<a href="https://overcast.fm/+B7ND7mv8w/1813">TS</a>]

00:30:15   up the street i if there's an argument [<a href="https://overcast.fm/+B7ND7mv8w/1815">TS</a>]

00:30:17   for it it's the fact that they've got [<a href="https://overcast.fm/+B7ND7mv8w/1817">TS</a>]

00:30:19   the street ripped up I guess that's [<a href="https://overcast.fm/+B7ND7mv8w/1819">TS</a>]

00:30:20   Howard Street is all ripped up for the [<a href="https://overcast.fm/+B7ND7mv8w/1820">TS</a>]

00:30:23   north and south expansion but Moscone [<a href="https://overcast.fm/+B7ND7mv8w/1823">TS</a>]

00:30:25   West is still open and is not being [<a href="https://overcast.fm/+B7ND7mv8w/1825">TS</a>]

00:30:27   renovated and I've you know before Apple [<a href="https://overcast.fm/+B7ND7mv8w/1827">TS</a>]

00:30:30   made this announcement you could look on [<a href="https://overcast.fm/+B7ND7mv8w/1830">TS</a>]

00:30:31   the schedule in their world you know [<a href="https://overcast.fm/+B7ND7mv8w/1831">TS</a>]

00:30:33   there was like one open week in June but [<a href="https://overcast.fm/+B7ND7mv8w/1833">TS</a>]

00:30:35   the otherwise there's stuff in Moscone [<a href="https://overcast.fm/+B7ND7mv8w/1835">TS</a>]

00:30:37   week Moscone West all the time I could [<a href="https://overcast.fm/+B7ND7mv8w/1837">TS</a>]

00:30:41   be wrong yeah not are you right I don't [<a href="https://overcast.fm/+B7ND7mv8w/1841">TS</a>]

00:30:44   know I mean who cares if the streets [<a href="https://overcast.fm/+B7ND7mv8w/1844">TS</a>]

00:30:46   ripped up I've seen people say well the [<a href="https://overcast.fm/+B7ND7mv8w/1846">TS</a>]

00:30:47   streets all ripped up oh who gives a [<a href="https://overcast.fm/+B7ND7mv8w/1847">TS</a>]

00:30:49   crap [<a href="https://overcast.fm/+B7ND7mv8w/1849">TS</a>]

00:30:49   I don't know you'd say nobody's done [<a href="https://overcast.fm/+B7ND7mv8w/1849">TS</a>]

00:30:51   like everybody's driving down Howard [<a href="https://overcast.fm/+B7ND7mv8w/1851">TS</a>]

00:30:53   Street to get to WWDC I think if Apple [<a href="https://overcast.fm/+B7ND7mv8w/1853">TS</a>]

00:30:55   wanted to have it at Moscone West this [<a href="https://overcast.fm/+B7ND7mv8w/1855">TS</a>]

00:30:57   year they would have [<a href="https://overcast.fm/+B7ND7mv8w/1857">TS</a>]

00:30:58   I think there's other reasons you know [<a href="https://overcast.fm/+B7ND7mv8w/1858">TS</a>]

00:31:01   whether they got a better deal whether [<a href="https://overcast.fm/+B7ND7mv8w/1861">TS</a>]

00:31:03   they really you know I I do think I [<a href="https://overcast.fm/+B7ND7mv8w/1863">TS</a>]

00:31:05   think Apple is if you can put a [<a href="https://overcast.fm/+B7ND7mv8w/1865">TS</a>]

00:31:07   personality on a company there are a [<a href="https://overcast.fm/+B7ND7mv8w/1867">TS</a>]

00:31:09   homebody company they they don't that [<a href="https://overcast.fm/+B7ND7mv8w/1869">TS</a>]

00:31:13   are not a San Francisco company I know [<a href="https://overcast.fm/+B7ND7mv8w/1873">TS</a>]

00:31:14   they have a couple of offices there but [<a href="https://overcast.fm/+B7ND7mv8w/1874">TS</a>]

00:31:16   you know they really are at as a company [<a href="https://overcast.fm/+B7ND7mv8w/1876">TS</a>]

00:31:19   they're at home on their campus in [<a href="https://overcast.fm/+B7ND7mv8w/1879">TS</a>]

00:31:21   Cupertino and I feel like they being [<a href="https://overcast.fm/+B7ND7mv8w/1881">TS</a>]

00:31:23   closer to home is better for them yeah [<a href="https://overcast.fm/+B7ND7mv8w/1883">TS</a>]

00:31:26   no question I mean just being in the [<a href="https://overcast.fm/+B7ND7mv8w/1886">TS</a>]

00:31:30   valley I mean they're they're not it's [<a href="https://overcast.fm/+B7ND7mv8w/1890">TS</a>]

00:31:31   it's own insular sort of culture like [<a href="https://overcast.fm/+B7ND7mv8w/1891">TS</a>]

00:31:34   it's much less sort of interspersed I've [<a href="https://overcast.fm/+B7ND7mv8w/1894">TS</a>]

00:31:37   obviously an employee level that's on [<a href="https://overcast.fm/+B7ND7mv8w/1897">TS</a>]

00:31:39   the solicit case but especially once you [<a href="https://overcast.fm/+B7ND7mv8w/1899">TS</a>]

00:31:41   get more into senior management I mean [<a href="https://overcast.fm/+B7ND7mv8w/1901">TS</a>]

00:31:42   it's it's it's own world like it's in [<a href="https://overcast.fm/+B7ND7mv8w/1902">TS</a>]

00:31:45   the same geographic area but the rest of [<a href="https://overcast.fm/+B7ND7mv8w/1905">TS</a>]

00:31:48   the valley I think is much more [<a href="https://overcast.fm/+B7ND7mv8w/1908">TS</a>]

00:31:49   intertwined with Google and there's much [<a href="https://overcast.fm/+B7ND7mv8w/1909">TS</a>]

00:31:53   more of a sort of back and forth in in [<a href="https://overcast.fm/+B7ND7mv8w/1913">TS</a>]

00:31:54   that perspective when it comes to sort [<a href="https://overcast.fm/+B7ND7mv8w/1914">TS</a>]

00:31:56   of Big Valley companies and and you know [<a href="https://overcast.fm/+B7ND7mv8w/1916">TS</a>]

00:31:58   in San Francisco but yeah my Apple has [<a href="https://overcast.fm/+B7ND7mv8w/1918">TS</a>]

00:32:00   always been its own its own sort of [<a href="https://overcast.fm/+B7ND7mv8w/1920">TS</a>]

00:32:03   universe and you see it you see that all [<a href="https://overcast.fm/+B7ND7mv8w/1923">TS</a>]

00:32:05   over the place not just in the valley [<a href="https://overcast.fm/+B7ND7mv8w/1925">TS</a>]

00:32:06   you see it sort of online you see it [<a href="https://overcast.fm/+B7ND7mv8w/1926">TS</a>]

00:32:08   when it comes to Apple fans there's a [<a href="https://overcast.fm/+B7ND7mv8w/1928">TS</a>]

00:32:10   lot of people who are Apple fans or that [<a href="https://overcast.fm/+B7ND7mv8w/1930">TS</a>]

00:32:11   are not necessarily tech fans you know I [<a href="https://overcast.fm/+B7ND7mv8w/1931">TS</a>]

00:32:14   actually see that when it comes to like [<a href="https://overcast.fm/+B7ND7mv8w/1934">TS</a>]

00:32:15   readers and you see it you know in [<a href="https://overcast.fm/+B7ND7mv8w/1935">TS</a>]

00:32:19   popular culture where yeah it's [<a href="https://overcast.fm/+B7ND7mv8w/1939">TS</a>]

00:32:22   interesting it really is its own sort of [<a href="https://overcast.fm/+B7ND7mv8w/1942">TS</a>]

00:32:23   its own sort of entity for better or [<a href="https://overcast.fm/+B7ND7mv8w/1943">TS</a>]

00:32:26   worse yeah and I think at a practical [<a href="https://overcast.fm/+B7ND7mv8w/1946">TS</a>]

00:32:28   level it's absolutely the case I mean [<a href="https://overcast.fm/+B7ND7mv8w/1948">TS</a>]

00:32:30   there's no argument no spin it's just [<a href="https://overcast.fm/+B7ND7mv8w/1950">TS</a>]

00:32:32   just a fact that San Jose is so much [<a href="https://overcast.fm/+B7ND7mv8w/1952">TS</a>]

00:32:35   closer to Apple's campus or campuses and [<a href="https://overcast.fm/+B7ND7mv8w/1955">TS</a>]

00:32:39   Cupertino that for engineers at Apple [<a href="https://overcast.fm/+B7ND7mv8w/1959">TS</a>]

00:32:43   who have things to do that week that [<a href="https://overcast.fm/+B7ND7mv8w/1963">TS</a>]

00:32:46   they need to be at the office they can [<a href="https://overcast.fm/+B7ND7mv8w/1966">TS</a>]

00:32:47   swing by they might be able to do a [<a href="https://overcast.fm/+B7ND7mv8w/1967">TS</a>]

00:32:49   couple of hours work in their office and [<a href="https://overcast.fm/+B7ND7mv8w/1969">TS</a>]

00:32:51   then go to WWDC in the afternoon for [<a href="https://overcast.fm/+B7ND7mv8w/1971">TS</a>]

00:32:55   labs or something like that and people [<a href="https://overcast.fm/+B7ND7mv8w/1975">TS</a>]

00:32:57   might get you know attendees might get [<a href="https://overcast.fm/+B7ND7mv8w/1977">TS</a>]

00:32:59   interaction with significantly more [<a href="https://overcast.fm/+B7ND7mv8w/1979">TS</a>]

00:33:01   engineers from Apple who couldn't take [<a href="https://overcast.fm/+B7ND7mv8w/1981">TS</a>]

00:33:03   an entire day to go up to San Francisco [<a href="https://overcast.fm/+B7ND7mv8w/1983">TS</a>]

00:33:06   because it's night and day [<a href="https://overcast.fm/+B7ND7mv8w/1986">TS</a>]

00:33:07   I mean San Francisco is can be over an [<a href="https://overcast.fm/+B7ND7mv8w/1987">TS</a>]

00:33:10   hour away [<a href="https://overcast.fm/+B7ND7mv8w/1990">TS</a>]

00:33:11   depending on traffic and San Jose it's [<a href="https://overcast.fm/+B7ND7mv8w/1991">TS</a>]

00:33:14   you know probably like 10 15 minute [<a href="https://overcast.fm/+B7ND7mv8w/1994">TS</a>]

00:33:15   drive yep yep exactly as you you found [<a href="https://overcast.fm/+B7ND7mv8w/1995">TS</a>]

00:33:19   us you found a good spot for for the [<a href="https://overcast.fm/+B7ND7mv8w/1999">TS</a>]

00:33:21   talk show yeah yeah I'm in that [<a href="https://overcast.fm/+B7ND7mv8w/2001">TS</a>]

00:33:22   California theater where that iPad event [<a href="https://overcast.fm/+B7ND7mv8w/2002">TS</a>]

00:33:26   was the one that was in San Jose so he's [<a href="https://overcast.fm/+B7ND7mv8w/2006">TS</a>]

00:33:30   a lot bigger than the old place good [<a href="https://overcast.fm/+B7ND7mv8w/2010">TS</a>]

00:33:32   place where I had my show yeah oh my god [<a href="https://overcast.fm/+B7ND7mv8w/2012">TS</a>]

00:33:34   it's so much bigger it's guys like as I [<a href="https://overcast.fm/+B7ND7mv8w/2014">TS</a>]

00:33:37   get 1,100 seat capacity and I thought [<a href="https://overcast.fm/+B7ND7mv8w/2017">TS</a>]

00:33:39   that when we had it mezzanine in San [<a href="https://overcast.fm/+B7ND7mv8w/2019">TS</a>]

00:33:42   Francisco which I love which I still if [<a href="https://overcast.fm/+B7ND7mv8w/2022">TS</a>]

00:33:44   you know I love that facility I love [<a href="https://overcast.fm/+B7ND7mv8w/2024">TS</a>]

00:33:47   doing a show there but I think we capped [<a href="https://overcast.fm/+B7ND7mv8w/2027">TS</a>]

00:33:48   it at 500 I think you could mezzanine a [<a href="https://overcast.fm/+B7ND7mv8w/2028">TS</a>]

00:33:53   attendance cap is significantly higher [<a href="https://overcast.fm/+B7ND7mv8w/2033">TS</a>]

00:33:55   than that but 500 seems to you know and [<a href="https://overcast.fm/+B7ND7mv8w/2035">TS</a>]

00:33:58   and judging from people's reactions over [<a href="https://overcast.fm/+B7ND7mv8w/2038">TS</a>]

00:34:00   the years if it's it keeps it from [<a href="https://overcast.fm/+B7ND7mv8w/2040">TS</a>]

00:34:02   getting too crowded like I don't want to [<a href="https://overcast.fm/+B7ND7mv8w/2042">TS</a>]

00:34:04   attack the most number of people in [<a href="https://overcast.fm/+B7ND7mv8w/2044">TS</a>]

00:34:05   there I feel bad when people like I [<a href="https://overcast.fm/+B7ND7mv8w/2045">TS</a>]

00:34:08   think tickets sold out in like 10 [<a href="https://overcast.fm/+B7ND7mv8w/2048">TS</a>]

00:34:09   minutes last year so I feel bad that [<a href="https://overcast.fm/+B7ND7mv8w/2049">TS</a>]

00:34:10   people want to go can't come but I'd [<a href="https://overcast.fm/+B7ND7mv8w/2050">TS</a>]

00:34:13   rather have everybody I draw there are [<a href="https://overcast.fm/+B7ND7mv8w/2053">TS</a>]

00:34:16   fewer people come and more people [<a href="https://overcast.fm/+B7ND7mv8w/2056">TS</a>]

00:34:17   excluded but have everybody be [<a href="https://overcast.fm/+B7ND7mv8w/2057">TS</a>]

00:34:19   comfortable but I uh yeah are there [<a href="https://overcast.fm/+B7ND7mv8w/2059">TS</a>]

00:34:21   gonna be drinks I think that's probably [<a href="https://overcast.fm/+B7ND7mv8w/2061">TS</a>]

00:34:23   the the more pressing question there [<a href="https://overcast.fm/+B7ND7mv8w/2063">TS</a>]

00:34:24   will be drinks and I don't know how [<a href="https://overcast.fm/+B7ND7mv8w/2064">TS</a>]

00:34:26   that's going to work because it's a [<a href="https://overcast.fm/+B7ND7mv8w/2066">TS</a>]

00:34:28   the--it's a real theater theater and I [<a href="https://overcast.fm/+B7ND7mv8w/2068">TS</a>]

00:34:30   don't know yeah any pictures right now [<a href="https://overcast.fm/+B7ND7mv8w/2070">TS</a>]

00:34:31   right I don't know how easy it'll be for [<a href="https://overcast.fm/+B7ND7mv8w/2071">TS</a>]

00:34:33   people who are sitting in the middle of [<a href="https://overcast.fm/+B7ND7mv8w/2073">TS</a>]

00:34:34   a road to go get drinks so I don't know [<a href="https://overcast.fm/+B7ND7mv8w/2074">TS</a>]

00:34:36   it might have to be sort of a you know [<a href="https://overcast.fm/+B7ND7mv8w/2076">TS</a>]

00:34:40   get your load on get your load on before [<a href="https://overcast.fm/+B7ND7mv8w/2080">TS</a>]

00:34:42   the show starts that was the great thing [<a href="https://overcast.fm/+B7ND7mv8w/2082">TS</a>]

00:34:43   about Bethenny's you could like every [<a href="https://overcast.fm/+B7ND7mv8w/2083">TS</a>]

00:34:45   obviously there was the seating and if [<a href="https://overcast.fm/+B7ND7mv8w/2085">TS</a>]

00:34:46   you're in a seat was the your [<a href="https://overcast.fm/+B7ND7mv8w/2086">TS</a>]

00:34:48   interviewer or you know the show was [<a href="https://overcast.fm/+B7ND7mv8w/2088">TS</a>]

00:34:50   going on you wouldn't get up and go but [<a href="https://overcast.fm/+B7ND7mv8w/2090">TS</a>]

00:34:51   you could also just sort of be in the [<a href="https://overcast.fm/+B7ND7mv8w/2091">TS</a>]

00:34:53   back and be you know mingling a little [<a href="https://overcast.fm/+B7ND7mv8w/2093">TS</a>]

00:34:55   bit and getting a drink and uh so yeah [<a href="https://overcast.fm/+B7ND7mv8w/2095">TS</a>]

00:34:58   it kind of served a you could watch you [<a href="https://overcast.fm/+B7ND7mv8w/2098">TS</a>]

00:35:00   could watch the show in multiple in [<a href="https://overcast.fm/+B7ND7mv8w/2100">TS</a>]

00:35:02   multiple ways okay which was nice well [<a href="https://overcast.fm/+B7ND7mv8w/2102">TS</a>]

00:35:05   we'll see I don't know [<a href="https://overcast.fm/+B7ND7mv8w/2105">TS</a>]

00:35:05   but 1,100 people Jesus that's going to [<a href="https://overcast.fm/+B7ND7mv8w/2105">TS</a>]

00:35:07   be nerve-racking as a balcony and [<a href="https://overcast.fm/+B7ND7mv8w/2107">TS</a>]

00:35:10   everything it does is it's very [<a href="https://overcast.fm/+B7ND7mv8w/2110">TS</a>]

00:35:12   beautiful I'm looking at the looking at [<a href="https://overcast.fm/+B7ND7mv8w/2112">TS</a>]

00:35:14   the pictures right now yeah take it [<a href="https://overcast.fm/+B7ND7mv8w/2114">TS</a>]

00:35:17   still aren't on sale but they will be [<a href="https://overcast.fm/+B7ND7mv8w/2117">TS</a>]

00:35:18   soon [<a href="https://overcast.fm/+B7ND7mv8w/2118">TS</a>]

00:35:20   that's right now okay I forgot that you [<a href="https://overcast.fm/+B7ND7mv8w/2120">TS</a>]

00:35:24   hadn't I like that maybe people give the [<a href="https://overcast.fm/+B7ND7mv8w/2124">TS</a>]

00:35:26   Munsell with how you post what I am you [<a href="https://overcast.fm/+B7ND7mv8w/2126">TS</a>]

00:35:28   know I'm not waiting till the last [<a href="https://overcast.fm/+B7ND7mv8w/2128">TS</a>]

00:35:29   minute but it's just lots of little too [<a href="https://overcast.fm/+B7ND7mv8w/2129">TS</a>]

00:35:31   it's not too much work I don't have to [<a href="https://overcast.fm/+B7ND7mv8w/2131">TS</a>]

00:35:33   it's not like I'm sitting there hooking [<a href="https://overcast.fm/+B7ND7mv8w/2133">TS</a>]

00:35:34   microphones up and stuff but there's a [<a href="https://overcast.fm/+B7ND7mv8w/2134">TS</a>]

00:35:37   lot of details to be worked out yet [<a href="https://overcast.fm/+B7ND7mv8w/2137">TS</a>]

00:35:38   anyway well hopefully hopefully I didn't [<a href="https://overcast.fm/+B7ND7mv8w/2138">TS</a>]

00:35:40   give it give anything away no no no no [<a href="https://overcast.fm/+B7ND7mv8w/2140">TS</a>]

00:35:42   no no that's a secret it even the venue [<a href="https://overcast.fm/+B7ND7mv8w/2142">TS</a>]

00:35:44   is art it's right there on apple's [<a href="https://overcast.fm/+B7ND7mv8w/2144">TS</a>]

00:35:45   website and stuff like that so i'm not [<a href="https://overcast.fm/+B7ND7mv8w/2145">TS</a>]

00:35:47   keeping it secret anyway let's take a [<a href="https://overcast.fm/+B7ND7mv8w/2147">TS</a>]

00:35:50   break i thank our four sponsors our good [<a href="https://overcast.fm/+B7ND7mv8w/2150">TS</a>]

00:35:51   friends at fracture fracture is the [<a href="https://overcast.fm/+B7ND7mv8w/2151">TS</a>]

00:35:54   photo decor company that's out to rescue [<a href="https://overcast.fm/+B7ND7mv8w/2154">TS</a>]

00:35:56   your favorite images from the digital [<a href="https://overcast.fm/+B7ND7mv8w/2156">TS</a>]

00:35:58   ether that's their words not mine here's [<a href="https://overcast.fm/+B7ND7mv8w/2158">TS</a>]

00:36:01   what they do they take your photos they [<a href="https://overcast.fm/+B7ND7mv8w/2161">TS</a>]

00:36:02   print them directly on glass right there [<a href="https://overcast.fm/+B7ND7mv8w/2162">TS</a>]

00:36:04   on the glass on the glass not a piece of [<a href="https://overcast.fm/+B7ND7mv8w/2164">TS</a>]

00:36:06   paper glued to glass they I don't know [<a href="https://overcast.fm/+B7ND7mv8w/2166">TS</a>]

00:36:08   what they have they've custom [<a href="https://overcast.fm/+B7ND7mv8w/2168">TS</a>]

00:36:09   proprietary stuff they just put glass [<a href="https://overcast.fm/+B7ND7mv8w/2169">TS</a>]

00:36:12   into the printer the printer puts your [<a href="https://overcast.fm/+B7ND7mv8w/2172">TS</a>]

00:36:15   photo right on the glass and then they [<a href="https://overcast.fm/+B7ND7mv8w/2175">TS</a>]

00:36:16   mail it to you and it looks amazing it's [<a href="https://overcast.fm/+B7ND7mv8w/2176">TS</a>]

00:36:19   got that Retina effect where it just [<a href="https://overcast.fm/+B7ND7mv8w/2179">TS</a>]

00:36:21   looks like it doesn't look it looks [<a href="https://overcast.fm/+B7ND7mv8w/2181">TS</a>]

00:36:23   there's just such a different effect [<a href="https://overcast.fm/+B7ND7mv8w/2183">TS</a>]

00:36:25   than a piece of paper behind a piece of [<a href="https://overcast.fm/+B7ND7mv8w/2185">TS</a>]

00:36:27   glass and frame and it takes all the [<a href="https://overcast.fm/+B7ND7mv8w/2187">TS</a>]

00:36:30   pain-in-the-ass stuff out of hanging [<a href="https://overcast.fm/+B7ND7mv8w/2190">TS</a>]

00:36:32   pictures up because this happens to me [<a href="https://overcast.fm/+B7ND7mv8w/2192">TS</a>]

00:36:34   every time every time I used to get like [<a href="https://overcast.fm/+B7ND7mv8w/2194">TS</a>]

00:36:37   Ikea frames or something like that you'd [<a href="https://overcast.fm/+B7ND7mv8w/2197">TS</a>]

00:36:38   put a photo in there and then you have [<a href="https://overcast.fm/+B7ND7mv8w/2198">TS</a>]

00:36:40   to get those little things on the back [<a href="https://overcast.fm/+B7ND7mv8w/2200">TS</a>]

00:36:42   that take that secure the cardboard you [<a href="https://overcast.fm/+B7ND7mv8w/2202">TS</a>]

00:36:44   flip them up and then you put the [<a href="https://overcast.fm/+B7ND7mv8w/2204">TS</a>]

00:36:46   picture in then you put the cardboard [<a href="https://overcast.fm/+B7ND7mv8w/2206">TS</a>]

00:36:47   back in and you flip them back down and [<a href="https://overcast.fm/+B7ND7mv8w/2207">TS</a>]

00:36:48   inevitably the picture goes like two [<a href="https://overcast.fm/+B7ND7mv8w/2208">TS</a>]

00:36:50   degrees off and you got to open it up [<a href="https://overcast.fm/+B7ND7mv8w/2210">TS</a>]

00:36:53   start all over again what a pain in the [<a href="https://overcast.fm/+B7ND7mv8w/2213">TS</a>]

00:36:54   ass with the pictures from fractured [<a href="https://overcast.fm/+B7ND7mv8w/2214">TS</a>]

00:36:57   there's nothing like that can happen [<a href="https://overcast.fm/+B7ND7mv8w/2217">TS</a>]

00:36:58   it's just a piece of glass so it's [<a href="https://overcast.fm/+B7ND7mv8w/2218">TS</a>]

00:36:59   always perfectly aligned and they ship [<a href="https://overcast.fm/+B7ND7mv8w/2219">TS</a>]

00:37:02   you everything you need to hang it on [<a href="https://overcast.fm/+B7ND7mv8w/2222">TS</a>]

00:37:04   the wall in the box they even include [<a href="https://overcast.fm/+B7ND7mv8w/2224">TS</a>]

00:37:06   the wall anchor just upload your digital [<a href="https://overcast.fm/+B7ND7mv8w/2226">TS</a>]

00:37:08   photo on their website pick the size and [<a href="https://overcast.fm/+B7ND7mv8w/2228">TS</a>]

00:37:10   just wait for it to show up in a mail [<a href="https://overcast.fm/+B7ND7mv8w/2230">TS</a>]

00:37:12   that's it could not be easier where do [<a href="https://overcast.fm/+B7ND7mv8w/2232">TS</a>]

00:37:15   you go to find out more fracture me.com [<a href="https://overcast.fm/+B7ND7mv8w/2235">TS</a>]

00:37:18   slash podcast not did everyone every [<a href="https://overcast.fm/+B7ND7mv8w/2238">TS</a>]

00:37:22   time I read it I feel like I'm making a [<a href="https://overcast.fm/+B7ND7mv8w/2242">TS</a>]

00:37:23   mistake and that that's some kind of [<a href="https://overcast.fm/+B7ND7mv8w/2243">TS</a>]

00:37:25   placeholder but that's really the URL [<a href="https://overcast.fm/+B7ND7mv8w/2245">TS</a>]

00:37:26   fracture me.com slash podcast and then I [<a href="https://overcast.fm/+B7ND7mv8w/2246">TS</a>]

00:37:30   guess they use the same URL for all [<a href="https://overcast.fm/+B7ND7mv8w/2250">TS</a>]

00:37:32   podcasts but then at the end when you [<a href="https://overcast.fm/+B7ND7mv8w/2252">TS</a>]

00:37:34   they'll say hey where'd you find out [<a href="https://overcast.fm/+B7ND7mv8w/2254">TS</a>]

00:37:35   about fracture and you can say the talk [<a href="https://overcast.fm/+B7ND7mv8w/2255">TS</a>]

00:37:37   show [<a href="https://overcast.fm/+B7ND7mv8w/2257">TS</a>]

00:37:38   hey go buy something for Father's Day [<a href="https://overcast.fm/+B7ND7mv8w/2258">TS</a>]

00:37:40   it's a great great gift too late for [<a href="https://overcast.fm/+B7ND7mv8w/2260">TS</a>]

00:37:41   Mother's Day Mother's Day is like two [<a href="https://overcast.fm/+B7ND7mv8w/2261">TS</a>]

00:37:43   days from now but fathers days coming up [<a href="https://overcast.fm/+B7ND7mv8w/2263">TS</a>]

00:37:46   next month what an amazing gift go buy a [<a href="https://overcast.fm/+B7ND7mv8w/2266">TS</a>]

00:37:49   fracture for your for your father your [<a href="https://overcast.fm/+B7ND7mv8w/2269">TS</a>]

00:37:51   husband anything like that what a great [<a href="https://overcast.fm/+B7ND7mv8w/2271">TS</a>]

00:37:53   gift [<a href="https://overcast.fm/+B7ND7mv8w/2273">TS</a>]

00:37:55   well I fractured me is is memorable yeah [<a href="https://overcast.fm/+B7ND7mv8w/2275">TS</a>]

00:37:59   and to your l's at euros are hard [<a href="https://overcast.fm/+B7ND7mv8w/2279">TS</a>]

00:38:01   there's someone was making fun of there [<a href="https://overcast.fm/+B7ND7mv8w/2281">TS</a>]

00:38:04   is a tweets and effective tech before so [<a href="https://overcast.fm/+B7ND7mv8w/2284">TS</a>]

00:38:07   are so uncreated that they have a site [<a href="https://overcast.fm/+B7ND7mv8w/2287">TS</a>]

00:38:09   about strategy and tactile trajectory [<a href="https://overcast.fm/+B7ND7mv8w/2289">TS</a>]

00:38:10   and I'm like it's it's true I've no I've [<a href="https://overcast.fm/+B7ND7mv8w/2290">TS</a>]

00:38:13   no excuse every dairy firewall as always [<a href="https://overcast.fm/+B7ND7mv8w/2293">TS</a>]

00:38:16   I'm always like damaged I should have [<a href="https://overcast.fm/+B7ND7mv8w/2296">TS</a>]

00:38:19   hired you to get a name you find me a [<a href="https://overcast.fm/+B7ND7mv8w/2299">TS</a>]

00:38:21   name before I started but I know it's [<a href="https://overcast.fm/+B7ND7mv8w/2301">TS</a>]

00:38:23   now it's too late [<a href="https://overcast.fm/+B7ND7mv8w/2303">TS</a>]

00:38:24   it's the other thing too is is getting [<a href="https://overcast.fm/+B7ND7mv8w/2304">TS</a>]

00:38:25   any URLs hard and the one of the things [<a href="https://overcast.fm/+B7ND7mv8w/2305">TS</a>]

00:38:27   when I started I had no money I was I [<a href="https://overcast.fm/+B7ND7mv8w/2307">TS</a>]

00:38:30   was in debt that you know and the idea [<a href="https://overcast.fm/+B7ND7mv8w/2310">TS</a>]

00:38:33   like going out and spending money to get [<a href="https://overcast.fm/+B7ND7mv8w/2313">TS</a>]

00:38:35   a a URL or whatever or Twitter handle [<a href="https://overcast.fm/+B7ND7mv8w/2315">TS</a>]

00:38:38   stuff like one of the advantages of [<a href="https://overcast.fm/+B7ND7mv8w/2318">TS</a>]

00:38:40   trajectory is it was available um I [<a href="https://overcast.fm/+B7ND7mv8w/2320">TS</a>]

00:38:41   would I like I said I probably wouldn't [<a href="https://overcast.fm/+B7ND7mv8w/2321">TS</a>]

00:38:43   use it again if I starting over because [<a href="https://overcast.fm/+B7ND7mv8w/2323">TS</a>]

00:38:45   it's you know so hard to say hard to [<a href="https://overcast.fm/+B7ND7mv8w/2325">TS</a>]

00:38:46   spell hahaha which is not a good not a [<a href="https://overcast.fm/+B7ND7mv8w/2326">TS</a>]

00:38:49   good combo but but yeah it's it's hard [<a href="https://overcast.fm/+B7ND7mv8w/2329">TS</a>]

00:38:52   you the whole URL Twitter handle thing [<a href="https://overcast.fm/+B7ND7mv8w/2332">TS</a>]

00:38:55   is uh it's tough you know I remember [<a href="https://overcast.fm/+B7ND7mv8w/2335">TS</a>]

00:38:59   fracture me especially now after you [<a href="https://overcast.fm/+B7ND7mv8w/2339">TS</a>]

00:39:01   sort of made that that that little joke [<a href="https://overcast.fm/+B7ND7mv8w/2341">TS</a>]

00:39:03   you know that I have during fireball [<a href="https://overcast.fm/+B7ND7mv8w/2343">TS</a>]

00:39:06   calm right yeah but it redirects to done [<a href="https://overcast.fm/+B7ND7mv8w/2346">TS</a>]

00:39:09   it right and some people don't ask about [<a href="https://overcast.fm/+B7ND7mv8w/2349">TS</a>]

00:39:11   that anymore in the early years people [<a href="https://overcast.fm/+B7ND7mv8w/2351">TS</a>]

00:39:12   would be like why why do you why do you [<a href="https://overcast.fm/+B7ND7mv8w/2352">TS</a>]

00:39:14   redirect to.net why don't you know [<a href="https://overcast.fm/+B7ND7mv8w/2354">TS</a>]

00:39:16   wouldn't would most people if I have [<a href="https://overcast.fm/+B7ND7mv8w/2356">TS</a>]

00:39:18   both redirected calm and I think it's [<a href="https://overcast.fm/+B7ND7mv8w/2358">TS</a>]

00:39:22   like to me it's like I started using the [<a href="https://overcast.fm/+B7ND7mv8w/2362">TS</a>]

00:39:24   internet so early when most domains [<a href="https://overcast.fm/+B7ND7mv8w/2364">TS</a>]

00:39:28   weren't comms you know like dot orgs and [<a href="https://overcast.fm/+B7ND7mv8w/2368">TS</a>]

00:39:31   dot ed use bed use were probably the [<a href="https://overcast.fm/+B7ND7mv8w/2371">TS</a>]

00:39:33   most popular that I used uh and net to [<a href="https://overcast.fm/+B7ND7mv8w/2373">TS</a>]

00:39:37   but to me.com was sort of crass in the [<a href="https://overcast.fm/+B7ND7mv8w/2377">TS</a>]

00:39:41   early years and I know that in the you [<a href="https://overcast.fm/+B7ND7mv8w/2381">TS</a>]

00:39:43   know after the document even called the [<a href="https://overcast.fm/+B7ND7mv8w/2383">TS</a>]

00:39:45   bubble the calm bubble like [<a href="https://overcast.fm/+B7ND7mv8w/2385">TS</a>]

00:39:47   sort of became the the neutral one right [<a href="https://overcast.fm/+B7ND7mv8w/2387">TS</a>]

00:39:51   it's like ground zero of all the [<a href="https://overcast.fm/+B7ND7mv8w/2391">TS</a>]

00:39:53   top-level domains like by default you [<a href="https://overcast.fm/+B7ND7mv8w/2393">TS</a>]

00:39:55   wanna calm but like when I was I'm in my [<a href="https://overcast.fm/+B7ND7mv8w/2395">TS</a>]

00:39:59   mind it still is sort of crass I don't [<a href="https://overcast.fm/+B7ND7mv8w/2399">TS</a>]

00:40:01   know [<a href="https://overcast.fm/+B7ND7mv8w/2401">TS</a>]

00:40:02   again the early years all the dot-com [<a href="https://overcast.fm/+B7ND7mv8w/2402">TS</a>]

00:40:04   sites were garbage right with it was [<a href="https://overcast.fm/+B7ND7mv8w/2404">TS</a>]

00:40:08   supposed to be like commercial right I [<a href="https://overcast.fm/+B7ND7mv8w/2408">TS</a>]

00:40:09   think it was dancefloor then try I like [<a href="https://overcast.fm/+B7ND7mv8w/2409">TS</a>]

00:40:12   I liked I agree I like dotnet better but [<a href="https://overcast.fm/+B7ND7mv8w/2412">TS</a>]

00:40:15   yes I give in to the to the prevailing I [<a href="https://overcast.fm/+B7ND7mv8w/2415">TS</a>]

00:40:18   own trajectory got net also but it [<a href="https://overcast.fm/+B7ND7mv8w/2418">TS</a>]

00:40:19   redirects in the opposite direction [<a href="https://overcast.fm/+B7ND7mv8w/2419">TS</a>]

00:40:21   right and like Kottke I think a lot of [<a href="https://overcast.fm/+B7ND7mv8w/2421">TS</a>]

00:40:23   really early types you know like me I [<a href="https://overcast.fm/+B7ND7mv8w/2423">TS</a>]

00:40:27   was it like hockey org yeah and I just [<a href="https://overcast.fm/+B7ND7mv8w/2427">TS</a>]

00:40:29   it wouldn't work like neither it somehow [<a href="https://overcast.fm/+B7ND7mv8w/2429">TS</a>]

00:40:32   is part of the domain like cocky net [<a href="https://overcast.fm/+B7ND7mv8w/2432">TS</a>]

00:40:34   wouldn't be right cocky calm would be [<a href="https://overcast.fm/+B7ND7mv8w/2434">TS</a>]

00:40:36   awful like it just it wouldn't be the [<a href="https://overcast.fm/+B7ND7mv8w/2436">TS</a>]

00:40:39   same like Kottke org is exactly right [<a href="https://overcast.fm/+B7ND7mv8w/2439">TS</a>]

00:40:41   and for whatever reason in my mind it's [<a href="https://overcast.fm/+B7ND7mv8w/2441">TS</a>]

00:40:44   just like when you rewrite a sentence [<a href="https://overcast.fm/+B7ND7mv8w/2444">TS</a>]

00:40:46   and just use the same words but you put [<a href="https://overcast.fm/+B7ND7mv8w/2446">TS</a>]

00:40:49   a clause in the middle of the sentence [<a href="https://overcast.fm/+B7ND7mv8w/2449">TS</a>]

00:40:51   as opposed to at the end or something [<a href="https://overcast.fm/+B7ND7mv8w/2451">TS</a>]

00:40:52   like that and one way reads great in one [<a href="https://overcast.fm/+B7ND7mv8w/2452">TS</a>]

00:40:54   way it doesn't to me daring firebolt net [<a href="https://overcast.fm/+B7ND7mv8w/2454">TS</a>]

00:40:56   reads better than daring fireball calm I [<a href="https://overcast.fm/+B7ND7mv8w/2456">TS</a>]

00:41:00   relayed the great thing [<a href="https://overcast.fm/+B7ND7mv8w/2460">TS</a>]

00:41:01   Mozart go ahead go ahead man oh no I [<a href="https://overcast.fm/+B7ND7mv8w/2461">TS</a>]

00:41:04   just I just gonna say there's a great [<a href="https://overcast.fm/+B7ND7mv8w/2464">TS</a>]

00:41:05   thing about daring fireball is it's so [<a href="https://overcast.fm/+B7ND7mv8w/2465">TS</a>]

00:41:07   distinct that you can one if you type [<a href="https://overcast.fm/+B7ND7mv8w/2467">TS</a>]

00:41:11   these if you type in URL and then the [<a href="https://overcast.fm/+B7ND7mv8w/2471">TS</a>]

00:41:13   thing is that no one actually types you [<a href="https://overcast.fm/+B7ND7mv8w/2473">TS</a>]

00:41:14   know us us nerds do but the best or [<a href="https://overcast.fm/+B7ND7mv8w/2474">TS</a>]

00:41:16   people don't even you know type URLs [<a href="https://overcast.fm/+B7ND7mv8w/2476">TS</a>]

00:41:19   like the google has the whole you know [<a href="https://overcast.fm/+B7ND7mv8w/2479">TS</a>]

00:41:22   uh like a huge number back in the day [<a href="https://overcast.fm/+B7ND7mv8w/2482">TS</a>]

00:41:25   like they they could track how popular [<a href="https://overcast.fm/+B7ND7mv8w/2485">TS</a>]

00:41:27   Facebook was because my people you know [<a href="https://overcast.fm/+B7ND7mv8w/2487">TS</a>]

00:41:28   typing Facebook into Google to go to [<a href="https://overcast.fm/+B7ND7mv8w/2488">TS</a>]

00:41:30   Facebook know what's more people doesn't [<a href="https://overcast.fm/+B7ND7mv8w/2490">TS</a>]

00:41:33   really rusher but that's great about [<a href="https://overcast.fm/+B7ND7mv8w/2493">TS</a>]

00:41:34   during fireball even if you do your L or [<a href="https://overcast.fm/+B7ND7mv8w/2494">TS</a>]

00:41:36   you do a Google search whatever it's [<a href="https://overcast.fm/+B7ND7mv8w/2496">TS</a>]

00:41:37   going to its memorable and it's going to [<a href="https://overcast.fm/+B7ND7mv8w/2497">TS</a>]

00:41:39   come up right away [<a href="https://overcast.fm/+B7ND7mv8w/2499">TS</a>]

00:41:40   wasn't there a thing where oh off the [<a href="https://overcast.fm/+B7ND7mv8w/2500">TS</a>]

00:41:43   top of my head I'm not remembering it [<a href="https://overcast.fm/+B7ND7mv8w/2503">TS</a>]

00:41:45   right but there was a thing where the [<a href="https://overcast.fm/+B7ND7mv8w/2505">TS</a>]

00:41:46   number one result for facebook login was [<a href="https://overcast.fm/+B7ND7mv8w/2506">TS</a>]

00:41:48   no longer the facebook login page and [<a href="https://overcast.fm/+B7ND7mv8w/2508">TS</a>]

00:41:51   the poor bugger who had it was just some [<a href="https://overcast.fm/+B7ND7mv8w/2511">TS</a>]

00:41:54   guy site or something and they the guy [<a href="https://overcast.fm/+B7ND7mv8w/2514">TS</a>]

00:41:56   was just inundated with thousands of [<a href="https://overcast.fm/+B7ND7mv8w/2516">TS</a>]

00:41:58   people saying how to [<a href="https://overcast.fm/+B7ND7mv8w/2518">TS</a>]

00:42:00   what have you done to Facebook this [<a href="https://overcast.fm/+B7ND7mv8w/2520">TS</a>]

00:42:01   doesn't look like Facebook do you [<a href="https://overcast.fm/+B7ND7mv8w/2521">TS</a>]

00:42:03   remember that I I don't but that would [<a href="https://overcast.fm/+B7ND7mv8w/2523">TS</a>]

00:42:06   be brutal [<a href="https://overcast.fm/+B7ND7mv8w/2526">TS</a>]

00:42:06   right it's pretty because that's how [<a href="https://overcast.fm/+B7ND7mv8w/2526">TS</a>]

00:42:08   people get to the facebook login sign [<a href="https://overcast.fm/+B7ND7mv8w/2528">TS</a>]

00:42:10   they go to Google and then type facebook [<a href="https://overcast.fm/+B7ND7mv8w/2530">TS</a>]

00:42:12   login hit return I'll expect expect to [<a href="https://overcast.fm/+B7ND7mv8w/2532">TS</a>]

00:42:15   be taken there funny stuff that's what [<a href="https://overcast.fm/+B7ND7mv8w/2535">TS</a>]

00:42:20   my son gets around the internet he just [<a href="https://overcast.fm/+B7ND7mv8w/2540">TS</a>]

00:42:21   type stuff into Google yeah that's [<a href="https://overcast.fm/+B7ND7mv8w/2541">TS</a>]

00:42:24   that's pretty normal [<a href="https://overcast.fm/+B7ND7mv8w/2544">TS</a>]

00:42:26   baby that's pretty normal behavior I [<a href="https://overcast.fm/+B7ND7mv8w/2546">TS</a>]

00:42:27   mean if people you know to the extent [<a href="https://overcast.fm/+B7ND7mv8w/2547">TS</a>]

00:42:30   people are still using the Internet I [<a href="https://overcast.fm/+B7ND7mv8w/2550">TS</a>]

00:42:32   mean it's uh it it really shows the [<a href="https://overcast.fm/+B7ND7mv8w/2552">TS</a>]

00:42:36   extent to which Google is the sort of [<a href="https://overcast.fm/+B7ND7mv8w/2556">TS</a>]

00:42:39   linchpin for the Internet I mean yes you [<a href="https://overcast.fm/+B7ND7mv8w/2559">TS</a>]

00:42:41   can type your Elle's go to places but [<a href="https://overcast.fm/+B7ND7mv8w/2561">TS</a>]

00:42:43   the reality is in the way that people [<a href="https://overcast.fm/+B7ND7mv8w/2563">TS</a>]

00:42:45   actually experience online is is the [<a href="https://overcast.fm/+B7ND7mv8w/2565">TS</a>]

00:42:48   rule it's not just about like typing [<a href="https://overcast.fm/+B7ND7mv8w/2568">TS</a>]

00:42:49   Facebook into Google search page but [<a href="https://overcast.fm/+B7ND7mv8w/2569">TS</a>]

00:42:52   there's just so much stuff there's [<a href="https://overcast.fm/+B7ND7mv8w/2572">TS</a>]

00:42:54   there's so many things that it's [<a href="https://overcast.fm/+B7ND7mv8w/2574">TS</a>]

00:42:58   incomprehensible to to anyone even the [<a href="https://overcast.fm/+B7ND7mv8w/2578">TS</a>]

00:43:01   smartest person person on earth I mean [<a href="https://overcast.fm/+B7ND7mv8w/2581">TS</a>]

00:43:03   and Google what make schools so [<a href="https://overcast.fm/+B7ND7mv8w/2583">TS</a>]

00:43:05   brilliant is such a brilliant sort of [<a href="https://overcast.fm/+B7ND7mv8w/2585">TS</a>]

00:43:07   invention is that you know the old [<a href="https://overcast.fm/+B7ND7mv8w/2587">TS</a>]

00:43:10   search engines the more stuff there was [<a href="https://overcast.fm/+B7ND7mv8w/2590">TS</a>]

00:43:13   the more they bogged down because they [<a href="https://overcast.fm/+B7ND7mv8w/2593">TS</a>]

00:43:14   were you know I mean the original Yahoo [<a href="https://overcast.fm/+B7ND7mv8w/2594">TS</a>]

00:43:16   was literally a directory I mean [<a href="https://overcast.fm/+B7ND7mv8w/2596">TS</a>]

00:43:17   obviously the future search engines [<a href="https://overcast.fm/+B7ND7mv8w/2597">TS</a>]

00:43:18   weren't you were much more sophisticated [<a href="https://overcast.fm/+B7ND7mv8w/2598">TS</a>]

00:43:20   but Google by sort of building on top of [<a href="https://overcast.fm/+B7ND7mv8w/2600">TS</a>]

00:43:23   the link instead of building on top of [<a href="https://overcast.fm/+B7ND7mv8w/2603">TS</a>]

00:43:24   the pages themselves it well it turned [<a href="https://overcast.fm/+B7ND7mv8w/2604">TS</a>]

00:43:27   out when you got more links Google got [<a href="https://overcast.fm/+B7ND7mv8w/2607">TS</a>]

00:43:29   smarter and understood it better and [<a href="https://overcast.fm/+B7ND7mv8w/2609">TS</a>]

00:43:31   well when the web got larger everyone [<a href="https://overcast.fm/+B7ND7mv8w/2611">TS</a>]

00:43:34   else got worse except for Google which [<a href="https://overcast.fm/+B7ND7mv8w/2614">TS</a>]

00:43:36   actually got even better and and and [<a href="https://overcast.fm/+B7ND7mv8w/2616">TS</a>]

00:43:38   that's you know that's sort of the core [<a href="https://overcast.fm/+B7ND7mv8w/2618">TS</a>]

00:43:40   piece of the company's dominance and and [<a href="https://overcast.fm/+B7ND7mv8w/2620">TS</a>]

00:43:43   why they're the you know the winch pin [<a href="https://overcast.fm/+B7ND7mv8w/2623">TS</a>]

00:43:46   for for the entire Internet which brings [<a href="https://overcast.fm/+B7ND7mv8w/2626">TS</a>]

00:43:50   us to Windows 10 s and the way that on [<a href="https://overcast.fm/+B7ND7mv8w/2630">TS</a>]

00:43:56   Windows 10s you can't change your [<a href="https://overcast.fm/+B7ND7mv8w/2636">TS</a>]

00:43:58   default search engine you get Bing and [<a href="https://overcast.fm/+B7ND7mv8w/2638">TS</a>]

00:44:00   you like it [<a href="https://overcast.fm/+B7ND7mv8w/2640">TS</a>]

00:44:01   yeah and I think that's I I believe [<a href="https://overcast.fm/+B7ND7mv8w/2641">TS</a>]

00:44:03   they're giving away tennis to yes I am [<a href="https://overcast.fm/+B7ND7mv8w/2643">TS</a>]

00:44:07   so that's that's at the primary way that [<a href="https://overcast.fm/+B7ND7mv8w/2647">TS</a>]

00:44:09   they're going to I mean obviously [<a href="https://overcast.fm/+B7ND7mv8w/2649">TS</a>]

00:44:10   there's app sells as well but app cells [<a href="https://overcast.fm/+B7ND7mv8w/2650">TS</a>]

00:44:13   and and Bing searches and stuff like [<a href="https://overcast.fm/+B7ND7mv8w/2653">TS</a>]

00:44:16   that I think Bing is actually profitable [<a href="https://overcast.fm/+B7ND7mv8w/2656">TS</a>]

00:44:18   now or or very close to it it has been [<a href="https://overcast.fm/+B7ND7mv8w/2658">TS</a>]

00:44:21   for a little bit actually it should be [<a href="https://overcast.fm/+B7ND7mv8w/2661">TS</a>]

00:44:23   don't you think I mean it doesn't make [<a href="https://overcast.fm/+B7ND7mv8w/2663">TS</a>]

00:44:25   sense that they would keep they'd keep [<a href="https://overcast.fm/+B7ND7mv8w/2665">TS</a>]

00:44:27   losing money on it because I mean now [<a href="https://overcast.fm/+B7ND7mv8w/2667">TS</a>]

00:44:28   I'm still you know how much could it [<a href="https://overcast.fm/+B7ND7mv8w/2668">TS</a>]

00:44:30   cost other than labor you know yeah like [<a href="https://overcast.fm/+B7ND7mv8w/2670">TS</a>]

00:44:33   yeah it's where those things where it [<a href="https://overcast.fm/+B7ND7mv8w/2673">TS</a>]

00:44:36   it's not like a Winnie er sort of thing [<a href="https://overcast.fm/+B7ND7mv8w/2676">TS</a>]

00:44:39   where they make a little more money a [<a href="https://overcast.fm/+B7ND7mv8w/2679">TS</a>]

00:44:41   little more money and that now they're [<a href="https://overcast.fm/+B7ND7mv8w/2681">TS</a>]

00:44:42   profitable they're going like it's like [<a href="https://overcast.fm/+B7ND7mv8w/2682">TS</a>]

00:44:43   you're either losing a lot or you're [<a href="https://overcast.fm/+B7ND7mv8w/2683">TS</a>]

00:44:45   making a good amount like once you get [<a href="https://overcast.fm/+B7ND7mv8w/2685">TS</a>]

00:44:48   the sort of scale effects that are [<a href="https://overcast.fm/+B7ND7mv8w/2688">TS</a>]

00:44:49   they're kicking in uh yeah it but it's [<a href="https://overcast.fm/+B7ND7mv8w/2689">TS</a>]

00:44:53   still it's not actually growing pretty [<a href="https://overcast.fm/+B7ND7mv8w/2693">TS</a>]

00:44:54   decently I should I think five five [<a href="https://overcast.fm/+B7ND7mv8w/2694">TS</a>]

00:44:56   point three billion in revenue the last [<a href="https://overcast.fm/+B7ND7mv8w/2696">TS</a>]

00:44:57   fiscal year I should try it again I [<a href="https://overcast.fm/+B7ND7mv8w/2697">TS</a>]

00:44:59   haven't tried Bing in a while I done [<a href="https://overcast.fm/+B7ND7mv8w/2699">TS</a>]

00:45:02   different max are different devices at [<a href="https://overcast.fm/+B7ND7mv8w/2702">TS</a>]

00:45:04   any given time I sometimes switch to [<a href="https://overcast.fm/+B7ND7mv8w/2704">TS</a>]

00:45:06   DuckDuckGo which I admire is the plucky [<a href="https://overcast.fm/+B7ND7mv8w/2706">TS</a>]

00:45:09   little startup you know and their local [<a href="https://overcast.fm/+B7ND7mv8w/2709">TS</a>]

00:45:12   to Philly to its which it gives me a [<a href="https://overcast.fm/+B7ND7mv8w/2712">TS</a>]

00:45:14   little affection for them but I have to [<a href="https://overcast.fm/+B7ND7mv8w/2714">TS</a>]

00:45:16   admit that there there's a lot of times [<a href="https://overcast.fm/+B7ND7mv8w/2716">TS</a>]

00:45:18   with DuckDuckGo where it's semi-free [<a href="https://overcast.fm/+B7ND7mv8w/2718">TS</a>]

00:45:22   yeah if you're going to do it you at [<a href="https://overcast.fm/+B7ND7mv8w/2722">TS</a>]

00:45:24   some point in a week you're going to be [<a href="https://overcast.fm/+B7ND7mv8w/2724">TS</a>]

00:45:26   typing to look there's a trick they have [<a href="https://overcast.fm/+B7ND7mv8w/2726">TS</a>]

00:45:27   you can even type like GE exclamation [<a href="https://overcast.fm/+B7ND7mv8w/2727">TS</a>]

00:45:29   mark and it redoes the same query but [<a href="https://overcast.fm/+B7ND7mv8w/2729">TS</a>]

00:45:31   redirects you to Google because there's [<a href="https://overcast.fm/+B7ND7mv8w/2731">TS</a>]

00:45:34   just sometimes it's you know it's it's [<a href="https://overcast.fm/+B7ND7mv8w/2734">TS</a>]

00:45:36   not as good as Google search I mean they [<a href="https://overcast.fm/+B7ND7mv8w/2736">TS</a>]

00:45:37   do some really cool stuff and I like the [<a href="https://overcast.fm/+B7ND7mv8w/2737">TS</a>]

00:45:39   privacy aspect of it but it sounds good [<a href="https://overcast.fm/+B7ND7mv8w/2739">TS</a>]

00:45:41   but the thing that surprises me is I I [<a href="https://overcast.fm/+B7ND7mv8w/2741">TS</a>]

00:45:43   thought Microsoft might catch up to [<a href="https://overcast.fm/+B7ND7mv8w/2743">TS</a>]

00:45:45   Google search with Bing cuz it seems [<a href="https://overcast.fm/+B7ND7mv8w/2745">TS</a>]

00:45:47   like the sort of problem that Microsoft [<a href="https://overcast.fm/+B7ND7mv8w/2747">TS</a>]

00:45:50   would be able to solve like it never [<a href="https://overcast.fm/+B7ND7mv8w/2750">TS</a>]

00:45:54   surprises me that Microsoft software [<a href="https://overcast.fm/+B7ND7mv8w/2754">TS</a>]

00:45:56   never has is nice of a UI as Apple [<a href="https://overcast.fm/+B7ND7mv8w/2756">TS</a>]

00:45:58   software because it's institutionally [<a href="https://overcast.fm/+B7ND7mv8w/2758">TS</a>]

00:46:00   they're just they just don't have the [<a href="https://overcast.fm/+B7ND7mv8w/2760">TS</a>]

00:46:01   people who have the taste for that but [<a href="https://overcast.fm/+B7ND7mv8w/2761">TS</a>]

00:46:04   web search is really just you don't have [<a href="https://overcast.fm/+B7ND7mv8w/2764">TS</a>]

00:46:07   to have taste for that you know it's [<a href="https://overcast.fm/+B7ND7mv8w/2767">TS</a>]

00:46:09   it's a purely algorithmic challenge to [<a href="https://overcast.fm/+B7ND7mv8w/2769">TS</a>]

00:46:12   get that right well they're not quite [<a href="https://overcast.fm/+B7ND7mv8w/2772">TS</a>]

00:46:14   you need data I mean the [<a href="https://overcast.fm/+B7ND7mv8w/2774">TS</a>]

00:46:15   the thing with Google is it is a the [<a href="https://overcast.fm/+B7ND7mv8w/2775">TS</a>]

00:46:19   algorithm itself is far bit far beyond a [<a href="https://overcast.fm/+B7ND7mv8w/2779">TS</a>]

00:46:23   any one person could you know it was [<a href="https://overcast.fm/+B7ND7mv8w/2783">TS</a>]

00:46:26   designed by a person to start at this [<a href="https://overcast.fm/+B7ND7mv8w/2786">TS</a>]

00:46:28   point it's so complex and have loaded [<a href="https://overcast.fm/+B7ND7mv8w/2788">TS</a>]

00:46:30   and a lot of it is is just constant [<a href="https://overcast.fm/+B7ND7mv8w/2790">TS</a>]

00:46:31   iterative feedback so when people are [<a href="https://overcast.fm/+B7ND7mv8w/2791">TS</a>]

00:46:33   doing searches it not in that I'm not [<a href="https://overcast.fm/+B7ND7mv8w/2793">TS</a>]

00:46:35   about the individual I search is just as [<a href="https://overcast.fm/+B7ND7mv8w/2795">TS</a>]

00:46:37   a whole like which results are they [<a href="https://overcast.fm/+B7ND7mv8w/2797">TS</a>]

00:46:39   quick like Google wants the first the [<a href="https://overcast.fm/+B7ND7mv8w/2799">TS</a>]

00:46:41   proper results we the first result so [<a href="https://overcast.fm/+B7ND7mv8w/2801">TS</a>]

00:46:43   they are tracking which result you [<a href="https://overcast.fm/+B7ND7mv8w/2803">TS</a>]

00:46:45   actually click on where how far down you [<a href="https://overcast.fm/+B7ND7mv8w/2805">TS</a>]

00:46:46   go and and plus websites are optimizing [<a href="https://overcast.fm/+B7ND7mv8w/2806">TS</a>]

00:46:50   cells for Google and they and so by [<a href="https://overcast.fm/+B7ND7mv8w/2810">TS</a>]

00:46:51   crafty has to you know would attach on [<a href="https://overcast.fm/+B7ND7mv8w/2811">TS</a>]

00:46:54   to that but it's one of those situations [<a href="https://overcast.fm/+B7ND7mv8w/2814">TS</a>]

00:46:55   where thanks to the feedback loop that [<a href="https://overcast.fm/+B7ND7mv8w/2815">TS</a>]

00:46:57   comes from having the most data and the [<a href="https://overcast.fm/+B7ND7mv8w/2817">TS</a>]

00:47:00   most users and the most searches if two [<a href="https://overcast.fm/+B7ND7mv8w/2820">TS</a>]

00:47:03   identical search engines if one starts [<a href="https://overcast.fm/+B7ND7mv8w/2823">TS</a>]

00:47:05   at fifty one percent market share and [<a href="https://overcast.fm/+B7ND7mv8w/2825">TS</a>]

00:47:07   one starts at forty nine percent market [<a href="https://overcast.fm/+B7ND7mv8w/2827">TS</a>]

00:47:08   share [<a href="https://overcast.fm/+B7ND7mv8w/2828">TS</a>]

00:47:08   absent sort of any exterior force the [<a href="https://overcast.fm/+B7ND7mv8w/2828">TS</a>]

00:47:12   one with market share is going to get [<a href="https://overcast.fm/+B7ND7mv8w/2832">TS</a>]

00:47:14   better over time relative to the other [<a href="https://overcast.fm/+B7ND7mv8w/2834">TS</a>]

00:47:16   one it which means which and then when [<a href="https://overcast.fm/+B7ND7mv8w/2836">TS</a>]

00:47:18   it gets better that lets it get more [<a href="https://overcast.fm/+B7ND7mv8w/2838">TS</a>]

00:47:20   users because it's a better search [<a href="https://overcast.fm/+B7ND7mv8w/2840">TS</a>]

00:47:21   engine and then it gets even more data [<a href="https://overcast.fm/+B7ND7mv8w/2841">TS</a>]

00:47:24   relative to the competition so it even [<a href="https://overcast.fm/+B7ND7mv8w/2844">TS</a>]

00:47:26   has a bigger advantage so the reality is [<a href="https://overcast.fm/+B7ND7mv8w/2846">TS</a>]

00:47:28   is even Microsoft could have the [<a href="https://overcast.fm/+B7ND7mv8w/2848">TS</a>]

00:47:30   smartest sort of search folks in the [<a href="https://overcast.fm/+B7ND7mv8w/2850">TS</a>]

00:47:31   world but because it's a problem that's [<a href="https://overcast.fm/+B7ND7mv8w/2851">TS</a>]

00:47:33   not just about algorithm design it's [<a href="https://overcast.fm/+B7ND7mv8w/2853">TS</a>]

00:47:36   it's about the entire sort of system and [<a href="https://overcast.fm/+B7ND7mv8w/2856">TS</a>]

00:47:38   having it a feedback loop they will it's [<a href="https://overcast.fm/+B7ND7mv8w/2858">TS</a>]

00:47:41   very difficult to to ever catch up [<a href="https://overcast.fm/+B7ND7mv8w/2861">TS</a>]

00:47:45   absent some sort of like incredible you [<a href="https://overcast.fm/+B7ND7mv8w/2865">TS</a>]

00:47:48   know breakthrough you can't buy your way [<a href="https://overcast.fm/+B7ND7mv8w/2868">TS</a>]

00:47:49   out and all there's no way to write that [<a href="https://overcast.fm/+B7ND7mv8w/2869">TS</a>]

00:47:52   it doesn't get you there that's [<a href="https://overcast.fm/+B7ND7mv8w/2872">TS</a>]

00:47:53   interesting I think your that to me has [<a href="https://overcast.fm/+B7ND7mv8w/2873">TS</a>]

00:47:55   to be the explanation because I just [<a href="https://overcast.fm/+B7ND7mv8w/2875">TS</a>]

00:47:57   don't think that I don't think the [<a href="https://overcast.fm/+B7ND7mv8w/2877">TS</a>]

00:47:59   problem is that Microsoft doesn't have [<a href="https://overcast.fm/+B7ND7mv8w/2879">TS</a>]

00:48:02   the intelligence in the engineering to [<a href="https://overcast.fm/+B7ND7mv8w/2882">TS</a>]

00:48:04   do it I you know and they obviously will [<a href="https://overcast.fm/+B7ND7mv8w/2884">TS</a>]

00:48:06   had no problem spending money on it you [<a href="https://overcast.fm/+B7ND7mv8w/2886">TS</a>]

00:48:09   know for years famously they were losing [<a href="https://overcast.fm/+B7ND7mv8w/2889">TS</a>]

00:48:10   billions on bing I think that's just it [<a href="https://overcast.fm/+B7ND7mv8w/2890">TS</a>]

00:48:14   though that Google so popular that it it [<a href="https://overcast.fm/+B7ND7mv8w/2894">TS</a>]

00:48:16   you know that their popularity feeds [<a href="https://overcast.fm/+B7ND7mv8w/2896">TS</a>]

00:48:19   upon their accuracy right if there are [<a href="https://overcast.fm/+B7ND7mv8w/2899">TS</a>]

00:48:21   seeds upon their popularity and this is [<a href="https://overcast.fm/+B7ND7mv8w/2901">TS</a>]

00:48:24   where Google is in some respects it's [<a href="https://overcast.fm/+B7ND7mv8w/2904">TS</a>]

00:48:26   like a Facebook effect but it's like [<a href="https://overcast.fm/+B7ND7mv8w/2906">TS</a>]

00:48:28   there there is [<a href="https://overcast.fm/+B7ND7mv8w/2908">TS</a>]

00:48:29   sort of network effect but it's not [<a href="https://overcast.fm/+B7ND7mv8w/2909">TS</a>]

00:48:30   necessary about people per se it's the [<a href="https://overcast.fm/+B7ND7mv8w/2910">TS</a>]

00:48:32   interaction between people and the sort [<a href="https://overcast.fm/+B7ND7mv8w/2912">TS</a>]

00:48:34   of data they generate but you get the [<a href="https://overcast.fm/+B7ND7mv8w/2914">TS</a>]

00:48:36   same sort of idea where the larger [<a href="https://overcast.fm/+B7ND7mv8w/2916">TS</a>]

00:48:38   service like because did I think I [<a href="https://overcast.fm/+B7ND7mv8w/2918">TS</a>]

00:48:40   always write a lot of about user [<a href="https://overcast.fm/+B7ND7mv8w/2920">TS</a>]

00:48:42   experience and the point I always have [<a href="https://overcast.fm/+B7ND7mv8w/2922">TS</a>]

00:48:45   to sometimes forget to make this and [<a href="https://overcast.fm/+B7ND7mv8w/2925">TS</a>]

00:48:46   when I forget to make this point I was [<a href="https://overcast.fm/+B7ND7mv8w/2926">TS</a>]

00:48:48   regretted because I get a bunch people [<a href="https://overcast.fm/+B7ND7mv8w/2928">TS</a>]

00:48:49   ask me you know pointing asking [<a href="https://overcast.fm/+B7ND7mv8w/2929">TS</a>]

00:48:50   questions user experience does not mean [<a href="https://overcast.fm/+B7ND7mv8w/2930">TS</a>]

00:48:52   user interface user interface is an [<a href="https://overcast.fm/+B7ND7mv8w/2932">TS</a>]

00:48:54   important part of the user experience [<a href="https://overcast.fm/+B7ND7mv8w/2934">TS</a>]

00:48:56   and is critical you know for something [<a href="https://overcast.fm/+B7ND7mv8w/2936">TS</a>]

00:48:58   like a phone for example that's in your [<a href="https://overcast.fm/+B7ND7mv8w/2938">TS</a>]

00:49:00   hand you're interacting with and [<a href="https://overcast.fm/+B7ND7mv8w/2940">TS</a>]

00:49:02   actually you know we talked about you [<a href="https://overcast.fm/+B7ND7mv8w/2942">TS</a>]

00:49:04   know we can stuff in Congress in a [<a href="https://overcast.fm/+B7ND7mv8w/2944">TS</a>]

00:49:05   little bit but the user experience is [<a href="https://overcast.fm/+B7ND7mv8w/2945">TS</a>]

00:49:08   the totality of the experience which [<a href="https://overcast.fm/+B7ND7mv8w/2948">TS</a>]

00:49:10   means you know having better search [<a href="https://overcast.fm/+B7ND7mv8w/2950">TS</a>]

00:49:12   results means it's a better experience [<a href="https://overcast.fm/+B7ND7mv8w/2952">TS</a>]

00:49:14   having more friends on Facebook more [<a href="https://overcast.fm/+B7ND7mv8w/2954">TS</a>]

00:49:16   family on Facebook not having to try to [<a href="https://overcast.fm/+B7ND7mv8w/2956">TS</a>]

00:49:18   recruit people to get on there means [<a href="https://overcast.fm/+B7ND7mv8w/2958">TS</a>]

00:49:21   it's a better it's a better experience [<a href="https://overcast.fm/+B7ND7mv8w/2961">TS</a>]

00:49:22   that has nothing to do with the [<a href="https://overcast.fm/+B7ND7mv8w/2962">TS</a>]

00:49:23   interface per se and these aspects of [<a href="https://overcast.fm/+B7ND7mv8w/2963">TS</a>]

00:49:26   the experience are they build on [<a href="https://overcast.fm/+B7ND7mv8w/2966">TS</a>]

00:49:28   themselves and this is why you have [<a href="https://overcast.fm/+B7ND7mv8w/2968">TS</a>]

00:49:29   these companies that are so dominant and [<a href="https://overcast.fm/+B7ND7mv8w/2969">TS</a>]

00:49:31   what makes it so tricky and I've been [<a href="https://overcast.fm/+B7ND7mv8w/2971">TS</a>]

00:49:33   writing a lot about this you know over [<a href="https://overcast.fm/+B7ND7mv8w/2973">TS</a>]

00:49:35   the last years so these companies are so [<a href="https://overcast.fm/+B7ND7mv8w/2975">TS</a>]

00:49:37   powerful because of these sort of data [<a href="https://overcast.fm/+B7ND7mv8w/2977">TS</a>]

00:49:39   effects and these network effects and [<a href="https://overcast.fm/+B7ND7mv8w/2979">TS</a>]

00:49:41   they're powerful in a way that's [<a href="https://overcast.fm/+B7ND7mv8w/2981">TS</a>]

00:49:42   actually better for the consumer like [<a href="https://overcast.fm/+B7ND7mv8w/2982">TS</a>]

00:49:44   google is popular because it's better [<a href="https://overcast.fm/+B7ND7mv8w/2984">TS</a>]

00:49:47   which means it gets more users and when [<a href="https://overcast.fm/+B7ND7mv8w/2987">TS</a>]

00:49:49   it gets more users it actually becomes [<a href="https://overcast.fm/+B7ND7mv8w/2989">TS</a>]

00:49:51   even even better which means it's it's [<a href="https://overcast.fm/+B7ND7mv8w/2991">TS</a>]

00:49:53   so there is it's positive on the user [<a href="https://overcast.fm/+B7ND7mv8w/2993">TS</a>]

00:49:55   perspective and same a Facebook it has [<a href="https://overcast.fm/+B7ND7mv8w/2995">TS</a>]

00:49:58   the most user so it more people join it [<a href="https://overcast.fm/+B7ND7mv8w/2998">TS</a>]

00:50:00   because it's there and the more people [<a href="https://overcast.fm/+B7ND7mv8w/3000">TS</a>]

00:50:02   join it now it has more users and you [<a href="https://overcast.fm/+B7ND7mv8w/3002">TS</a>]

00:50:03   get the same sort of feedback loop where [<a href="https://overcast.fm/+B7ND7mv8w/3003">TS</a>]

00:50:06   people choose it because it's better and [<a href="https://overcast.fm/+B7ND7mv8w/3006">TS</a>]

00:50:08   that sort of makes from a anti-trust [<a href="https://overcast.fm/+B7ND7mv8w/3008">TS</a>]

00:50:11   perspective that makes sort of US [<a href="https://overcast.fm/+B7ND7mv8w/3011">TS</a>]

00:50:13   antitrust like fall completely apart [<a href="https://overcast.fm/+B7ND7mv8w/3013">TS</a>]

00:50:15   because it's based on consumer benefit [<a href="https://overcast.fm/+B7ND7mv8w/3015">TS</a>]

00:50:18   and there's actually they're providing a [<a href="https://overcast.fm/+B7ND7mv8w/3018">TS</a>]

00:50:19   ton of consumer benefit that's why [<a href="https://overcast.fm/+B7ND7mv8w/3019">TS</a>]

00:50:20   they're winning right [<a href="https://overcast.fm/+B7ND7mv8w/3020">TS</a>]

00:50:24   all right as a summary of like 15 [<a href="https://overcast.fm/+B7ND7mv8w/3024">TS</a>]

00:50:26   scenarios I've been writing about did [<a href="https://overcast.fm/+B7ND7mv8w/3026">TS</a>]

00:50:30   you see the story that in the verge had [<a href="https://overcast.fm/+B7ND7mv8w/3030">TS</a>]

00:50:33   it that the surface laptop now the most [<a href="https://overcast.fm/+B7ND7mv8w/3033">TS</a>]

00:50:36   like unique thing about these surface [<a href="https://overcast.fm/+B7ND7mv8w/3036">TS</a>]

00:50:38   laptops that they announced is that the [<a href="https://overcast.fm/+B7ND7mv8w/3038">TS</a>]

00:50:39   other than the keyboard and a trackpad [<a href="https://overcast.fm/+B7ND7mv8w/3039">TS</a>]

00:50:41   that what you touch on the front face is [<a href="https://overcast.fm/+B7ND7mv8w/3041">TS</a>]

00:50:44   like a like a soft touch leather like [<a href="https://overcast.fm/+B7ND7mv8w/3044">TS</a>]

00:50:48   fake leather type thing but it's like [<a href="https://overcast.fm/+B7ND7mv8w/3048">TS</a>]

00:50:50   it's called which looks awful to me but [<a href="https://overcast.fm/+B7ND7mv8w/3050">TS</a>]

00:50:53   how Cantara [<a href="https://overcast.fm/+B7ND7mv8w/3053">TS</a>]

00:50:54   apparently a lot of carmakers use it [<a href="https://overcast.fm/+B7ND7mv8w/3054">TS</a>]

00:50:57   high-end car makers well I don't want to [<a href="https://overcast.fm/+B7ND7mv8w/3057">TS</a>]

00:50:59   judge it on photos but from the photos [<a href="https://overcast.fm/+B7ND7mv8w/3059">TS</a>]

00:51:01   to me it looks terrible I would not want [<a href="https://overcast.fm/+B7ND7mv8w/3061">TS</a>]

00:51:04   that I wouldn't if I had the choice when [<a href="https://overcast.fm/+B7ND7mv8w/3064">TS</a>]

00:51:07   buying a laptop whether I just have the [<a href="https://overcast.fm/+B7ND7mv8w/3067">TS</a>]

00:51:09   bare aluminum surface or like no pun [<a href="https://overcast.fm/+B7ND7mv8w/3069">TS</a>]

00:51:13   intended surface or have it covered with [<a href="https://overcast.fm/+B7ND7mv8w/3073">TS</a>]

00:51:15   this stuff if without having seen it in [<a href="https://overcast.fm/+B7ND7mv8w/3075">TS</a>]

00:51:17   person I would zero hesitation I would [<a href="https://overcast.fm/+B7ND7mv8w/3077">TS</a>]

00:51:19   just say just give me the aluminum this [<a href="https://overcast.fm/+B7ND7mv8w/3079">TS</a>]

00:51:20   seems like a disaster yeah but I saw [<a href="https://overcast.fm/+B7ND7mv8w/3080">TS</a>]

00:51:24   people excoriating Microsoft for having [<a href="https://overcast.fm/+B7ND7mv8w/3084">TS</a>]

00:51:27   said told the verge that you need to [<a href="https://overcast.fm/+B7ND7mv8w/3087">TS</a>]

00:51:32   treat it like a like a luxury purse or [<a href="https://overcast.fm/+B7ND7mv8w/3092">TS</a>]

00:51:36   something like that or a luxury handbag [<a href="https://overcast.fm/+B7ND7mv8w/3096">TS</a>]

00:51:39   and I think people took that as meaning [<a href="https://overcast.fm/+B7ND7mv8w/3099">TS</a>]

00:51:43   that it's like dainty and that it's [<a href="https://overcast.fm/+B7ND7mv8w/3103">TS</a>]

00:51:46   you're like you have to treat it [<a href="https://overcast.fm/+B7ND7mv8w/3106">TS</a>]

00:51:47   preciously I think that's how people [<a href="https://overcast.fm/+B7ND7mv8w/3107">TS</a>]

00:51:50   reacted to this like the headline I [<a href="https://overcast.fm/+B7ND7mv8w/3110">TS</a>]

00:51:51   think Microsoft says the fabric on the [<a href="https://overcast.fm/+B7ND7mv8w/3111">TS</a>]

00:51:53   surface laptop should be cared for like [<a href="https://overcast.fm/+B7ND7mv8w/3113">TS</a>]

00:51:55   a luxury handbag and I think the verge [<a href="https://overcast.fm/+B7ND7mv8w/3115">TS</a>]

00:51:59   did a disservice with that headline [<a href="https://overcast.fm/+B7ND7mv8w/3119">TS</a>]

00:52:01   because it's not really that's that [<a href="https://overcast.fm/+B7ND7mv8w/3121">TS</a>]

00:52:03   that's not a quote the only quote in [<a href="https://overcast.fm/+B7ND7mv8w/3123">TS</a>]

00:52:05   that headline is the word luxury here's [<a href="https://overcast.fm/+B7ND7mv8w/3125">TS</a>]

00:52:09   the actual statement from Microsoft I [<a href="https://overcast.fm/+B7ND7mv8w/3129">TS</a>]

00:52:11   hate this use of the word luxury just [<a href="https://overcast.fm/+B7ND7mv8w/3131">TS</a>]

00:52:14   like anything luxury that you buy like [<a href="https://overcast.fm/+B7ND7mv8w/3134">TS</a>]

00:52:16   that it should be luxurious or something [<a href="https://overcast.fm/+B7ND7mv8w/3136">TS</a>]

00:52:19   or any luxury product that you buy but [<a href="https://overcast.fm/+B7ND7mv8w/3139">TS</a>]

00:52:21   it still it seems self-serving for them [<a href="https://overcast.fm/+B7ND7mv8w/3141">TS</a>]

00:52:23   to describe it as luxury but anyway just [<a href="https://overcast.fm/+B7ND7mv8w/3143">TS</a>]

00:52:25   like anything luxury that you buy like [<a href="https://overcast.fm/+B7ND7mv8w/3145">TS</a>]

00:52:28   great handbags or a pair of shoes or [<a href="https://overcast.fm/+B7ND7mv8w/3148">TS</a>]

00:52:30   even expensive cars there is a care [<a href="https://overcast.fm/+B7ND7mv8w/3150">TS</a>]

00:52:32   that's needed for the device the so I [<a href="https://overcast.fm/+B7ND7mv8w/3152">TS</a>]

00:52:37   you know I think Note has to be some [<a href="https://overcast.fm/+B7ND7mv8w/3157">TS</a>]

00:52:39   care for but I think the thing that [<a href="https://overcast.fm/+B7ND7mv8w/3159">TS</a>]

00:52:41   people aren't maybe maybe now you and I [<a href="https://overcast.fm/+B7ND7mv8w/3161">TS</a>]

00:52:43   understand it with with our spouses but [<a href="https://overcast.fm/+B7ND7mv8w/3163">TS</a>]

00:52:47   you can get like there are handbags that [<a href="https://overcast.fm/+B7ND7mv8w/3167">TS</a>]

00:52:51   that are might be you know from a luxury [<a href="https://overcast.fm/+B7ND7mv8w/3171">TS</a>]

00:52:53   brand and they're not really dainty [<a href="https://overcast.fm/+B7ND7mv8w/3173">TS</a>]

00:52:55   they're actually the opposite they're [<a href="https://overcast.fm/+B7ND7mv8w/3175">TS</a>]

00:52:57   actually very they're they're built to [<a href="https://overcast.fm/+B7ND7mv8w/3177">TS</a>]

00:53:00   last for decades you know and yep and [<a href="https://overcast.fm/+B7ND7mv8w/3180">TS</a>]

00:53:03   you know you do have to treat leather [<a href="https://overcast.fm/+B7ND7mv8w/3183">TS</a>]

00:53:04   and if you get it wet you have to take [<a href="https://overcast.fm/+B7ND7mv8w/3184">TS</a>]

00:53:05   care of it right away and stuff like [<a href="https://overcast.fm/+B7ND7mv8w/3185">TS</a>]

00:53:06   that but they actually hold up [<a href="https://overcast.fm/+B7ND7mv8w/3186">TS</a>]

00:53:09   surprisingly well they're not dainty [<a href="https://overcast.fm/+B7ND7mv8w/3189">TS</a>]

00:53:11   little Faberge eggs that are actually [<a href="https://overcast.fm/+B7ND7mv8w/3191">TS</a>]

00:53:13   much more rugged in some ways than than [<a href="https://overcast.fm/+B7ND7mv8w/3193">TS</a>]

00:53:16   typical lower-cost bags so that [<a href="https://overcast.fm/+B7ND7mv8w/3196">TS</a>]

00:53:20   sometimes you like as long as you buy a [<a href="https://overcast.fm/+B7ND7mv8w/3200">TS</a>]

00:53:22   nice bag or some nice pair of shoes that [<a href="https://overcast.fm/+B7ND7mv8w/3202">TS</a>]

00:53:25   are luxury but you buy them because they [<a href="https://overcast.fm/+B7ND7mv8w/3205">TS</a>]

00:53:28   last way longer and hold up much better [<a href="https://overcast.fm/+B7ND7mv8w/3208">TS</a>]

00:53:31   and age much more attractively than [<a href="https://overcast.fm/+B7ND7mv8w/3211">TS</a>]

00:53:33   something that's that's lower costs [<a href="https://overcast.fm/+B7ND7mv8w/3213">TS</a>]

00:53:35   right a difference it was a weird [<a href="https://overcast.fm/+B7ND7mv8w/3215">TS</a>]

00:53:39   Twitter account I was into for a while [<a href="https://overcast.fm/+B7ND7mv8w/3219">TS</a>]

00:53:40   was it was one of those ones that was [<a href="https://overcast.fm/+B7ND7mv8w/3220">TS</a>]

00:53:42   interesting only when it was anonymous [<a href="https://overcast.fm/+B7ND7mv8w/3222">TS</a>]

00:53:43   and then when somebody figured out who [<a href="https://overcast.fm/+B7ND7mv8w/3223">TS</a>]

00:53:45   the guy was there's no fun anymore [<a href="https://overcast.fm/+B7ND7mv8w/3225">TS</a>]

00:53:47   GS elevator remember that it was oh yeah [<a href="https://overcast.fm/+B7ND7mv8w/3227">TS</a>]

00:53:50   yeah it was so so put it was written [<a href="https://overcast.fm/+B7ND7mv8w/3230">TS</a>]

00:53:52   from the perspective of stuff overheard [<a href="https://overcast.fm/+B7ND7mv8w/3232">TS</a>]

00:53:54   in the elevators at Goldman Sachs and it [<a href="https://overcast.fm/+B7ND7mv8w/3234">TS</a>]

00:53:58   was often hilarious often very very rude [<a href="https://overcast.fm/+B7ND7mv8w/3238">TS</a>]

00:54:00   sort of from the that very lewd that bro [<a href="https://overcast.fm/+B7ND7mv8w/3240">TS</a>]

00:54:04   a alpha male banker mentality um but I [<a href="https://overcast.fm/+B7ND7mv8w/3244">TS</a>]

00:54:10   remember the guy who wrote it had liked [<a href="https://overcast.fm/+B7ND7mv8w/3250">TS</a>]

00:54:12   it was like a he also had like articles [<a href="https://overcast.fm/+B7ND7mv8w/3252">TS</a>]

00:54:15   I was just like alright so you got a job [<a href="https://overcast.fm/+B7ND7mv8w/3255">TS</a>]

00:54:16   and an investment bank here's what did [<a href="https://overcast.fm/+B7ND7mv8w/3256">TS</a>]

00:54:18   you know your kid out of college here's [<a href="https://overcast.fm/+B7ND7mv8w/3258">TS</a>]

00:54:20   what here's the clothes that you need to [<a href="https://overcast.fm/+B7ND7mv8w/3260">TS</a>]

00:54:22   buy and one of his things was that you [<a href="https://overcast.fm/+B7ND7mv8w/3262">TS</a>]

00:54:24   should get like I forget I forget if you [<a href="https://overcast.fm/+B7ND7mv8w/3264">TS</a>]

00:54:28   recommended Gucci or what but you know [<a href="https://overcast.fm/+B7ND7mv8w/3268">TS</a>]

00:54:29   something like get like a nice pair of [<a href="https://overcast.fm/+B7ND7mv8w/3269">TS</a>]

00:54:30   Gucci shoes yes there's $800 or $700 but [<a href="https://overcast.fm/+B7ND7mv8w/3270">TS</a>]

00:54:34   they will last you way longer than 10 [<a href="https://overcast.fm/+B7ND7mv8w/3274">TS</a>]

00:54:38   pairs of $200 shoes if you take care of [<a href="https://overcast.fm/+B7ND7mv8w/3278">TS</a>]

00:54:41   right yep you know there's obviously [<a href="https://overcast.fm/+B7ND7mv8w/3281">TS</a>]

00:54:44   some things that are luxury priced that [<a href="https://overcast.fm/+B7ND7mv8w/3284">TS</a>]

00:54:45   are not you know that you're just you [<a href="https://overcast.fm/+B7ND7mv8w/3285">TS</a>]

00:54:48   know like a sports car like if you buy a [<a href="https://overcast.fm/+B7ND7mv8w/3288">TS</a>]

00:54:49   Lamborghini you're just pissing money [<a href="https://overcast.fm/+B7ND7mv8w/3289">TS</a>]

00:54:51   it's not really it you're not really [<a href="https://overcast.fm/+B7ND7mv8w/3291">TS</a>]

00:54:54   buying it for the value of I mean the [<a href="https://overcast.fm/+B7ND7mv8w/3294">TS</a>]

00:54:58   car is valuable but it's not like you're [<a href="https://overcast.fm/+B7ND7mv8w/3298">TS</a>]

00:55:00   not going to sink tens of thousands of [<a href="https://overcast.fm/+B7ND7mv8w/3300">TS</a>]

00:55:01   dollars in it maintenance as you go like [<a href="https://overcast.fm/+B7ND7mv8w/3301">TS</a>]

00:55:03   nobody buys a Lamborghini because it's [<a href="https://overcast.fm/+B7ND7mv8w/3303">TS</a>]

00:55:05   worth it's a good investment reliability [<a href="https://overcast.fm/+B7ND7mv8w/3305">TS</a>]

00:55:08   wise compared to a Honda right yep we're [<a href="https://overcast.fm/+B7ND7mv8w/3308">TS</a>]

00:55:12   but there are some things like a nice [<a href="https://overcast.fm/+B7ND7mv8w/3312">TS</a>]

00:55:14   shoe or a nice belt or something like [<a href="https://overcast.fm/+B7ND7mv8w/3314">TS</a>]

00:55:15   that where you actually yes you're [<a href="https://overcast.fm/+B7ND7mv8w/3315">TS</a>]

00:55:17   paying a lot of money but it's actually [<a href="https://overcast.fm/+B7ND7mv8w/3317">TS</a>]

00:55:19   might be you might be paying five times [<a href="https://overcast.fm/+B7ND7mv8w/3319">TS</a>]

00:55:20   more than what you're used to but you're [<a href="https://overcast.fm/+B7ND7mv8w/3320">TS</a>]

00:55:22   actually getting like ten times better [<a href="https://overcast.fm/+B7ND7mv8w/3322">TS</a>]

00:55:23   product I don't think that the surface [<a href="https://overcast.fm/+B7ND7mv8w/3323">TS</a>]

00:55:26   laptop is like that though I don't know [<a href="https://overcast.fm/+B7ND7mv8w/3326">TS</a>]

00:55:28   yeah yeah I went to that's not I went to [<a href="https://overcast.fm/+B7ND7mv8w/3328">TS</a>]

00:55:31   use that word choice and yeah that now [<a href="https://overcast.fm/+B7ND7mv8w/3331">TS</a>]

00:55:33   that I'm looking at that just like [<a href="https://overcast.fm/+B7ND7mv8w/3333">TS</a>]

00:55:35   anything luxury that's driving me up the [<a href="https://overcast.fm/+B7ND7mv8w/3335">TS</a>]

00:55:37   wall that's that's terrible they have to [<a href="https://overcast.fm/+B7ND7mv8w/3337">TS</a>]

00:55:39   they have to have tested this I know [<a href="https://overcast.fm/+B7ND7mv8w/3339">TS</a>]

00:55:41   it's like last week on the showed Renee [<a href="https://overcast.fm/+B7ND7mv8w/3341">TS</a>]

00:55:44   and I were joking about that the iPad [<a href="https://overcast.fm/+B7ND7mv8w/3344">TS</a>]

00:55:45   our iPod that Kate I think was like an [<a href="https://overcast.fm/+B7ND7mv8w/3345">TS</a>]

00:55:48   iPod Nano that was super easily [<a href="https://overcast.fm/+B7ND7mv8w/3348">TS</a>]

00:55:51   scratched do you remember that was the [<a href="https://overcast.fm/+B7ND7mv8w/3351">TS</a>]

00:55:53   original the original nano yeah it was I [<a href="https://overcast.fm/+B7ND7mv8w/3353">TS</a>]

00:55:56   almost in a you know I would love is one [<a href="https://overcast.fm/+B7ND7mv8w/3356">TS</a>]

00:55:58   of those like behind the scenes things I [<a href="https://overcast.fm/+B7ND7mv8w/3358">TS</a>]

00:56:00   would love to someday get that story out [<a href="https://overcast.fm/+B7ND7mv8w/3360">TS</a>]

00:56:02   of Apple as to how in the hell did they [<a href="https://overcast.fm/+B7ND7mv8w/3362">TS</a>]

00:56:05   make tens of thousands of these things [<a href="https://overcast.fm/+B7ND7mv8w/3365">TS</a>]

00:56:08   or a half a million of these things out [<a href="https://overcast.fm/+B7ND7mv8w/3368">TS</a>]

00:56:09   of a plastic that you scratch with your [<a href="https://overcast.fm/+B7ND7mv8w/3369">TS</a>]

00:56:11   fingernail like what the hell are they [<a href="https://overcast.fm/+B7ND7mv8w/3371">TS</a>]

00:56:14   thinking how did that not get caught in [<a href="https://overcast.fm/+B7ND7mv8w/3374">TS</a>]

00:56:15   testing I don't mean if you saw one like [<a href="https://overcast.fm/+B7ND7mv8w/3375">TS</a>]

00:56:19   they and with in not long I mean they [<a href="https://overcast.fm/+B7ND7mv8w/3379">TS</a>]

00:56:22   would be just completely destroyed like [<a href="https://overcast.fm/+B7ND7mv8w/3382">TS</a>]

00:56:23   to the point where you could barely even [<a href="https://overcast.fm/+B7ND7mv8w/3383">TS</a>]

00:56:25   read the screen we in the whole it was [<a href="https://overcast.fm/+B7ND7mv8w/3385">TS</a>]

00:56:27   the whole front not just the screen like [<a href="https://overcast.fm/+B7ND7mv8w/3387">TS</a>]

00:56:28   the entire surface would be right would [<a href="https://overcast.fm/+B7ND7mv8w/3388">TS</a>]

00:56:30   be just completely yeah all shredded up [<a href="https://overcast.fm/+B7ND7mv8w/3390">TS</a>]

00:56:33   yeah it's hard to remember compared to I [<a href="https://overcast.fm/+B7ND7mv8w/3393">TS</a>]

00:56:35   phones where everything is so much [<a href="https://overcast.fm/+B7ND7mv8w/3395">TS</a>]

00:56:37   closer to the surface now but with the [<a href="https://overcast.fm/+B7ND7mv8w/3397">TS</a>]

00:56:40   iPods even with the Nano there was sort [<a href="https://overcast.fm/+B7ND7mv8w/3400">TS</a>]

00:56:42   of a thick layer of screen or not even [<a href="https://overcast.fm/+B7ND7mv8w/3402">TS</a>]

00:56:45   screen but just plastic on the whole [<a href="https://overcast.fm/+B7ND7mv8w/3405">TS</a>]

00:56:47   front of all these models or a bunch of [<a href="https://overcast.fm/+B7ND7mv8w/3407">TS</a>]

00:56:50   them I remember we got demand when I was [<a href="https://overcast.fm/+B7ND7mv8w/3410">TS</a>]

00:56:53   working at Giant I forget we hit some [<a href="https://overcast.fm/+B7ND7mv8w/3413">TS</a>]

00:56:56   kind of milestone or something and so [<a href="https://overcast.fm/+B7ND7mv8w/3416">TS</a>]

00:56:57   everybody in the company got one as a [<a href="https://overcast.fm/+B7ND7mv8w/3417">TS</a>]

00:56:59   gift [<a href="https://overcast.fm/+B7ND7mv8w/3419">TS</a>]

00:57:01   and in our company like Chad I forget we [<a href="https://overcast.fm/+B7ND7mv8w/3421">TS</a>]

00:57:06   even used for chat it wasn't slack [<a href="https://overcast.fm/+B7ND7mv8w/3426">TS</a>]

00:57:08   obviously wasn't around but the [<a href="https://overcast.fm/+B7ND7mv8w/3428">TS</a>]

00:57:09   equivalent of slacks IRC I wasn't IRC [<a href="https://overcast.fm/+B7ND7mv8w/3429">TS</a>]

00:57:12   that I forget what we were using but uh [<a href="https://overcast.fm/+B7ND7mv8w/3432">TS</a>]

00:57:13   hip hip hip tin and that was a long [<a href="https://overcast.fm/+B7ND7mv8w/3433">TS</a>]

00:57:16   title - yeah I don't remember uh I don't [<a href="https://overcast.fm/+B7ND7mv8w/3436">TS</a>]

00:57:19   know why I'm trying to bank on it but we [<a href="https://overcast.fm/+B7ND7mv8w/3439">TS</a>]

00:57:20   had like a company-wide chat who [<a href="https://overcast.fm/+B7ND7mv8w/3440">TS</a>]

00:57:21   everybody got these in we're like [<a href="https://overcast.fm/+B7ND7mv8w/3441">TS</a>]

00:57:22   everybody was you know having fun with [<a href="https://overcast.fm/+B7ND7mv8w/3442">TS</a>]

00:57:24   their new iPod in and it took like an [<a href="https://overcast.fm/+B7ND7mv8w/3444">TS</a>]

00:57:26   hour for people to be like holy shit [<a href="https://overcast.fm/+B7ND7mv8w/3446">TS</a>]

00:57:28   it's mines all scratched up yep anyway [<a href="https://overcast.fm/+B7ND7mv8w/3448">TS</a>]

00:57:32   it doesn't five man has already been 12 [<a href="https://overcast.fm/+B7ND7mv8w/3452">TS</a>]

00:57:35   years I can't help but think that [<a href="https://overcast.fm/+B7ND7mv8w/3455">TS</a>]

00:57:36   Microsoft had to have like stress tested [<a href="https://overcast.fm/+B7ND7mv8w/3456">TS</a>]

00:57:39   these things with actual sweaty palms in [<a href="https://overcast.fm/+B7ND7mv8w/3459">TS</a>]

00:57:42   you know warm you know use it you know [<a href="https://overcast.fm/+B7ND7mv8w/3462">TS</a>]

00:57:45   use this for a while with you know maybe [<a href="https://overcast.fm/+B7ND7mv8w/3465">TS</a>]

00:57:47   have us in a warm room with somebody who [<a href="https://overcast.fm/+B7ND7mv8w/3467">TS</a>]

00:57:50   sweats through their palms or something [<a href="https://overcast.fm/+B7ND7mv8w/3470">TS</a>]

00:57:51   right these things can't just pick up [<a href="https://overcast.fm/+B7ND7mv8w/3471">TS</a>]

00:57:53   ugly palm sweat stains yeah I mean I'm [<a href="https://overcast.fm/+B7ND7mv8w/3473">TS</a>]

00:57:57   not that's right I want to admit to this [<a href="https://overcast.fm/+B7ND7mv8w/3477">TS</a>]

00:57:59   but my even my MacBook is always the [<a href="https://overcast.fm/+B7ND7mv8w/3479">TS</a>]

00:58:03   keyboard and that all ends up just [<a href="https://overcast.fm/+B7ND7mv8w/3483">TS</a>]

00:58:05   totally filthy it's pretty disgusting [<a href="https://overcast.fm/+B7ND7mv8w/3485">TS</a>]

00:58:06   actually I should probably clean it yeah [<a href="https://overcast.fm/+B7ND7mv8w/3486">TS</a>]

00:58:09   you probably should that's Crispin I [<a href="https://overcast.fm/+B7ND7mv8w/3489">TS</a>]

00:58:11   don't know I I just doesn't see my the [<a href="https://overcast.fm/+B7ND7mv8w/3491">TS</a>]

00:58:14   more I think about it this just doesn't [<a href="https://overcast.fm/+B7ND7mv8w/3494">TS</a>]

00:58:15   seem like a good idea I don't know it [<a href="https://overcast.fm/+B7ND7mv8w/3495">TS</a>]

00:58:17   just seems it too many laptops get too [<a href="https://overcast.fm/+B7ND7mv8w/3497">TS</a>]

00:58:20   grungy as is as as as easy to clean a [<a href="https://overcast.fm/+B7ND7mv8w/3500">TS</a>]

00:58:23   surface as aluminum is I mean it's [<a href="https://overcast.fm/+B7ND7mv8w/3503">TS</a>]

00:58:26   pretty hard to think of something that's [<a href="https://overcast.fm/+B7ND7mv8w/3506">TS</a>]

00:58:27   easier to clean than that it everyone [<a href="https://overcast.fm/+B7ND7mv8w/3507">TS</a>]

00:58:29   just wants everyone just wants them to [<a href="https://overcast.fm/+B7ND7mv8w/3509">TS</a>]

00:58:30   make a nice laptop that's all they want [<a href="https://overcast.fm/+B7ND7mv8w/3510">TS</a>]

00:58:32   just a regular they like but so they did [<a href="https://overcast.fm/+B7ND7mv8w/3512">TS</a>]

00:58:34   the surface book thing over they did the [<a href="https://overcast.fm/+B7ND7mv8w/3514">TS</a>]

00:58:36   surface and the surface book thing and [<a href="https://overcast.fm/+B7ND7mv8w/3516">TS</a>]

00:58:37   now there's a laptop but yeah it has it [<a href="https://overcast.fm/+B7ND7mv8w/3517">TS</a>]

00:58:39   has did but I mean there's I know [<a href="https://overcast.fm/+B7ND7mv8w/3519">TS</a>]

00:58:42   there's lots of politics and competing [<a href="https://overcast.fm/+B7ND7mv8w/3522">TS</a>]

00:58:43   with the OEMs all sort of stuff but but [<a href="https://overcast.fm/+B7ND7mv8w/3523">TS</a>]

00:58:47   yeah I'd rather get it I'd rather get a [<a href="https://overcast.fm/+B7ND7mv8w/3527">TS</a>]

00:58:50   think pad with the nub anyway I know I [<a href="https://overcast.fm/+B7ND7mv8w/3530">TS</a>]

00:58:55   know I mean I think it's it's so [<a href="https://overcast.fm/+B7ND7mv8w/3535">TS</a>]

00:58:57   different [<a href="https://overcast.fm/+B7ND7mv8w/3537">TS</a>]

00:58:58   I don't know didn't they used in the old [<a href="https://overcast.fm/+B7ND7mv8w/3538">TS</a>]

00:58:59   days it was like the nub was the only [<a href="https://overcast.fm/+B7ND7mv8w/3539">TS</a>]

00:59:00   thing right they didn't even have a [<a href="https://overcast.fm/+B7ND7mv8w/3540">TS</a>]

00:59:01   trackpad yep it used to be just just to [<a href="https://overcast.fm/+B7ND7mv8w/3541">TS</a>]

00:59:04   Justin up but not yeah they are both now [<a href="https://overcast.fm/+B7ND7mv8w/3544">TS</a>]

00:59:06   that's almost like an apple like [<a href="https://overcast.fm/+B7ND7mv8w/3546">TS</a>]

00:59:07   devotion like apples devotion to the [<a href="https://overcast.fm/+B7ND7mv8w/3547">TS</a>]

00:59:10   single button Mouse [<a href="https://overcast.fm/+B7ND7mv8w/3550">TS</a>]

00:59:11   you know in the world where everybody [<a href="https://overcast.fm/+B7ND7mv8w/3551">TS</a>]

00:59:12   went the other way the old IBM ThinkPads [<a href="https://overcast.fm/+B7ND7mv8w/3552">TS</a>]

00:59:15   devotion to the little red nub yeah well [<a href="https://overcast.fm/+B7ND7mv8w/3555">TS</a>]

00:59:19   I mean if you there's a lot of people [<a href="https://overcast.fm/+B7ND7mv8w/3559">TS</a>]

00:59:20   that I mean not like as relatively [<a href="https://overcast.fm/+B7ND7mv8w/3560">TS</a>]

00:59:22   speaking out a ton but there are you [<a href="https://overcast.fm/+B7ND7mv8w/3562">TS</a>]

00:59:25   know people like it I mean once you is [<a href="https://overcast.fm/+B7ND7mv8w/3565">TS</a>]

00:59:26   if you're used to it it's one of those [<a href="https://overcast.fm/+B7ND7mv8w/3566">TS</a>]

00:59:28   things where if you really like it like [<a href="https://overcast.fm/+B7ND7mv8w/3568">TS</a>]

00:59:30   why would you you're gonna just keep I [<a href="https://overcast.fm/+B7ND7mv8w/3570">TS</a>]

00:59:34   think that you drive even think about it [<a href="https://overcast.fm/+B7ND7mv8w/3574">TS</a>]

00:59:36   and I think part of the problem too is [<a href="https://overcast.fm/+B7ND7mv8w/3576">TS</a>]

00:59:37   this you know touchpads have always been [<a href="https://overcast.fm/+B7ND7mv8w/3577">TS</a>]

00:59:39   so terrible on Windows right that [<a href="https://overcast.fm/+B7ND7mv8w/3579">TS</a>]

00:59:41   showdown that was the big reason yeah [<a href="https://overcast.fm/+B7ND7mv8w/3581">TS</a>]

00:59:43   those are the big reasons that I when I [<a href="https://overcast.fm/+B7ND7mv8w/3583">TS</a>]

00:59:44   rise using OS that Microsoft I used to [<a href="https://overcast.fm/+B7ND7mv8w/3584">TS</a>]

00:59:47   think pad and that was the biggest [<a href="https://overcast.fm/+B7ND7mv8w/3587">TS</a>]

00:59:50   reason I started using it up in the [<a href="https://overcast.fm/+B7ND7mv8w/3590">TS</a>]

00:59:52   first place that the trackpad was [<a href="https://overcast.fm/+B7ND7mv8w/3592">TS</a>]

00:59:53   atrocious but then you know you use it [<a href="https://overcast.fm/+B7ND7mv8w/3593">TS</a>]

00:59:55   and you actually grow to really really [<a href="https://overcast.fm/+B7ND7mv8w/3595">TS</a>]

00:59:57   like it I mean the the not having to uh [<a href="https://overcast.fm/+B7ND7mv8w/3597">TS</a>]

00:59:57   like it I mean the the not having to uh [<a href="https://overcast.fm/+B7ND7mv8w/3597">TS</a>]

01:00:00   um I mean you're absolutely used to it [<a href="https://overcast.fm/+B7ND7mv8w/3600">TS</a>]

01:00:01   moving you move your hand much on on a [<a href="https://overcast.fm/+B7ND7mv8w/3601">TS</a>]

01:00:04   um on a computer but on a MacBook but [<a href="https://overcast.fm/+B7ND7mv8w/3604">TS</a>]

01:00:09   just having right there what you're used [<a href="https://overcast.fm/+B7ND7mv8w/3609">TS</a>]

01:00:10   to it's it's nice yeah it's great it's [<a href="https://overcast.fm/+B7ND7mv8w/3610">TS</a>]

01:00:12   given them an actual like [<a href="https://overcast.fm/+B7ND7mv8w/3612">TS</a>]

01:00:13   differentiation it's it in a world you [<a href="https://overcast.fm/+B7ND7mv8w/3613">TS</a>]

01:00:16   know like the big problem that PC OEMs [<a href="https://overcast.fm/+B7ND7mv8w/3616">TS</a>]

01:00:18   have is that what what's to keep you [<a href="https://overcast.fm/+B7ND7mv8w/3618">TS</a>]

01:00:20   know let's say you sell somebody an HP [<a href="https://overcast.fm/+B7ND7mv8w/3620">TS</a>]

01:00:22   laptop once they keep them from buying a [<a href="https://overcast.fm/+B7ND7mv8w/3622">TS</a>]

01:00:24   different brand the next time they buy [<a href="https://overcast.fm/+B7ND7mv8w/3624">TS</a>]

01:00:26   one nothing really [<a href="https://overcast.fm/+B7ND7mv8w/3626">TS</a>]

01:00:27   it's yep and the little red nubbin is [<a href="https://overcast.fm/+B7ND7mv8w/3627">TS</a>]

01:00:30   actually a little bit of a [<a href="https://overcast.fm/+B7ND7mv8w/3630">TS</a>]

01:00:31   differentiator if they have the the [<a href="https://overcast.fm/+B7ND7mv8w/3631">TS</a>]

01:00:35   muscle memory port yep I always thought [<a href="https://overcast.fm/+B7ND7mv8w/3635">TS</a>]

01:00:39   they were weird anyway what else do want [<a href="https://overcast.fm/+B7ND7mv8w/3639">TS</a>]

01:00:47   to talk about before we get to that what [<a href="https://overcast.fm/+B7ND7mv8w/3647">TS</a>]

01:00:49   Oh to to the to the WeChat thing yeah uh [<a href="https://overcast.fm/+B7ND7mv8w/3649">TS</a>]

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01:00:55   through talk about various things have [<a href="https://overcast.fm/+B7ND7mv8w/3655">TS</a>]

01:00:57   have set the stage set set the stage [<a href="https://overcast.fm/+B7ND7mv8w/3657">TS</a>]

01:01:00   nicely so um oh yeah what do you think [<a href="https://overcast.fm/+B7ND7mv8w/3660">TS</a>]

01:01:04   about the two new echoes there's the oh [<a href="https://overcast.fm/+B7ND7mv8w/3664">TS</a>]

01:01:06   yeah there's the camera one and then [<a href="https://overcast.fm/+B7ND7mv8w/3666">TS</a>]

01:01:08   there's the the one with the screen well [<a href="https://overcast.fm/+B7ND7mv8w/3668">TS</a>]

01:01:09   let's talk about that after I thank [<a href="https://overcast.fm/+B7ND7mv8w/3669">TS</a>]

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01:02:00   anything with these guys it's really [<a href="https://overcast.fm/+B7ND7mv8w/3720">TS</a>]

01:02:01   great so you got a web server you can [<a href="https://overcast.fm/+B7ND7mv8w/3721">TS</a>]

01:02:03   just point something to it and they can [<a href="https://overcast.fm/+B7ND7mv8w/3723">TS</a>]

01:02:04   like simulate visits it's not just like [<a href="https://overcast.fm/+B7ND7mv8w/3724">TS</a>]

01:02:06   a ping to the server even though that's [<a href="https://overcast.fm/+B7ND7mv8w/3726">TS</a>]

01:02:08   their name but they can actually [<a href="https://overcast.fm/+B7ND7mv8w/3728">TS</a>]

01:02:09   simulate an actual visit to the website [<a href="https://overcast.fm/+B7ND7mv8w/3729">TS</a>]

01:02:11   and you can write tests to make sure [<a href="https://overcast.fm/+B7ND7mv8w/3731">TS</a>]

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01:02:13   components and modern websites have so [<a href="https://overcast.fm/+B7ND7mv8w/3733">TS</a>]

01:02:15   many things where you're drawing things [<a href="https://overcast.fm/+B7ND7mv8w/3735">TS</a>]

01:02:17   from multiple services to to make your [<a href="https://overcast.fm/+B7ND7mv8w/3737">TS</a>]

01:02:20   website where it's not just one server [<a href="https://overcast.fm/+B7ND7mv8w/3740">TS</a>]

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01:03:20   yeah so Amazon they have two new what do [<a href="https://overcast.fm/+B7ND7mv8w/3800">TS</a>]

01:03:26   they call them echo products they both [<a href="https://overcast.fm/+B7ND7mv8w/3806">TS</a>]

01:03:27   yeah there's an echo look which is the [<a href="https://overcast.fm/+B7ND7mv8w/3807">TS</a>]

01:03:30   just a camera and then there's the in [<a href="https://overcast.fm/+B7ND7mv8w/3810">TS</a>]

01:03:32   bill met they're pitching it for putting [<a href="https://overcast.fm/+B7ND7mv8w/3812">TS</a>]

01:03:35   in your closet right or wardrobe and [<a href="https://overcast.fm/+B7ND7mv8w/3815">TS</a>]

01:03:38   then the echo the bigger probably the [<a href="https://overcast.fm/+B7ND7mv8w/3818">TS</a>]

01:03:41   one they made a bigger splash about was [<a href="https://overcast.fm/+B7ND7mv8w/3821">TS</a>]

01:03:43   the echo show which is a has a screen [<a href="https://overcast.fm/+B7ND7mv8w/3823">TS</a>]

01:03:46   pen screen this is now now echo can show [<a href="https://overcast.fm/+B7ND7mv8w/3826">TS</a>]

01:03:48   you things I believe is the tagline [<a href="https://overcast.fm/+B7ND7mv8w/3828">TS</a>]

01:03:50   right and obviously also has a camera [<a href="https://overcast.fm/+B7ND7mv8w/3830">TS</a>]

01:03:52   since it does like photo video calls [<a href="https://overcast.fm/+B7ND7mv8w/3832">TS</a>]

01:03:56   right which I actually think is is the [<a href="https://overcast.fm/+B7ND7mv8w/3836">TS</a>]

01:03:59   most the most interesting part of it and [<a href="https://overcast.fm/+B7ND7mv8w/3839">TS</a>]

01:04:02   it really featured very heavily in the [<a href="https://overcast.fm/+B7ND7mv8w/3842">TS</a>]

01:04:05   sort of the introductory video yeah I [<a href="https://overcast.fm/+B7ND7mv8w/3845">TS</a>]

01:04:09   have to I have to watch that again but [<a href="https://overcast.fm/+B7ND7mv8w/3849">TS</a>]

01:04:10   it did seem like it's almost more like [<a href="https://overcast.fm/+B7ND7mv8w/3850">TS</a>]

01:04:13   the bigger announcement is that they're [<a href="https://overcast.fm/+B7ND7mv8w/3853">TS</a>]

01:04:15   doing their own they don't have a name [<a href="https://overcast.fm/+B7ND7mv8w/3855">TS</a>]

01:04:18   for it though right there's no they [<a href="https://overcast.fm/+B7ND7mv8w/3858">TS</a>]

01:04:19   don't have like a name like FaceTime [<a href="https://overcast.fm/+B7ND7mv8w/3859">TS</a>]

01:04:21   right no it's just it's just uh yeah and [<a href="https://overcast.fm/+B7ND7mv8w/3861">TS</a>]

01:04:24   it's not just the echo show because they [<a href="https://overcast.fm/+B7ND7mv8w/3864">TS</a>]

01:04:27   updated the the Alexa app and so you can [<a href="https://overcast.fm/+B7ND7mv8w/3867">TS</a>]

01:04:31   go between phones and the echo show and [<a href="https://overcast.fm/+B7ND7mv8w/3871">TS</a>]

01:04:34   or or echo showed echo show I don't know [<a href="https://overcast.fm/+B7ND7mv8w/3874">TS</a>]

01:04:39   for sure if you can go phone to phone [<a href="https://overcast.fm/+B7ND7mv8w/3879">TS</a>]

01:04:41   but I presume you I presume you can [<a href="https://overcast.fm/+B7ND7mv8w/3881">TS</a>]

01:04:43   yeah that's not about yesterday I wrote [<a href="https://overcast.fm/+B7ND7mv8w/3883">TS</a>]

01:04:44   that I presume you can and that's gonna [<a href="https://overcast.fm/+B7ND7mv8w/3884">TS</a>]

01:04:46   look it up and then I backed it up right [<a href="https://overcast.fm/+B7ND7mv8w/3886">TS</a>]

01:04:49   but yeah but it but it is basically a [<a href="https://overcast.fm/+B7ND7mv8w/3889">TS</a>]

01:04:51   FaceTime competitor without being called [<a href="https://overcast.fm/+B7ND7mv8w/3891">TS</a>]

01:04:53   a FaceTime competitor but that's [<a href="https://overcast.fm/+B7ND7mv8w/3893">TS</a>]

01:04:55   certainly what it is well it's because [<a href="https://overcast.fm/+B7ND7mv8w/3895">TS</a>]

01:04:57   it would so that the the trick to the [<a href="https://overcast.fm/+B7ND7mv8w/3897">TS</a>]

01:05:01   whole thing is that they've updated the [<a href="https://overcast.fm/+B7ND7mv8w/3901">TS</a>]

01:05:03   the phone app for I guess Android and [<a href="https://overcast.fm/+B7ND7mv8w/3903">TS</a>]

01:05:05   iOS I know the iOS once updated where [<a href="https://overcast.fm/+B7ND7mv8w/3905">TS</a>]

01:05:08   both for you to have one of these calls [<a href="https://overcast.fm/+B7ND7mv8w/3908">TS</a>]

01:05:11   with somebody who doesn't own an echo or [<a href="https://overcast.fm/+B7ND7mv8w/3911">TS</a>]

01:05:15   you know what good who would want to use [<a href="https://overcast.fm/+B7ND7mv8w/3915">TS</a>]

01:05:18   this if you had to be in the room where [<a href="https://overcast.fm/+B7ND7mv8w/3918">TS</a>]

01:05:20   your echo is to get the call thank it's [<a href="https://overcast.fm/+B7ND7mv8w/3920">TS</a>]

01:05:23   like yours all of a sudden you're back [<a href="https://overcast.fm/+B7ND7mv8w/3923">TS</a>]

01:05:24   to like landline days where you've got a [<a href="https://overcast.fm/+B7ND7mv8w/3924">TS</a>]

01:05:27   quick run to the kitchen to take a phone [<a href="https://overcast.fm/+B7ND7mv8w/3927">TS</a>]

01:05:28   call that that's not gonna fly but well [<a href="https://overcast.fm/+B7ND7mv8w/3928">TS</a>]

01:05:32   yeah but I mean I remember all the I [<a href="https://overcast.fm/+B7ND7mv8w/3932">TS</a>]

01:05:36   think the with the echo first first came [<a href="https://overcast.fm/+B7ND7mv8w/3936">TS</a>]

01:05:39   along you know it was it had in the [<a href="https://overcast.fm/+B7ND7mv8w/3939">TS</a>]

01:05:42   original interactive video which [<a href="https://overcast.fm/+B7ND7mv8w/3942">TS</a>]

01:05:44   unfortunately taken down but it was even [<a href="https://overcast.fm/+B7ND7mv8w/3944">TS</a>]

01:05:47   it was super corny and I'm a rock with [<a href="https://overcast.fm/+B7ND7mv8w/3947">TS</a>]

01:05:49   made fun of it but actually I kind of [<a href="https://overcast.fm/+B7ND7mv8w/3949">TS</a>]

01:05:51   liked it because it was and you can see [<a href="https://overcast.fm/+B7ND7mv8w/3951">TS</a>]

01:05:53   the same thing in the new echo show [<a href="https://overcast.fm/+B7ND7mv8w/3953">TS</a>]

01:05:55   video which is it's very sort of there's [<a href="https://overcast.fm/+B7ND7mv8w/3955">TS</a>]

01:05:59   no like fancy like marketing commercial [<a href="https://overcast.fm/+B7ND7mv8w/3959">TS</a>]

01:06:02   stuff going on here it's very [<a href="https://overcast.fm/+B7ND7mv8w/3962">TS</a>]

01:06:03   straightforward like showing people [<a href="https://overcast.fm/+B7ND7mv8w/3963">TS</a>]

01:06:05   explicit use cases for this product and [<a href="https://overcast.fm/+B7ND7mv8w/3965">TS</a>]

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01:06:13   subtle at all but I kind of like that [<a href="https://overcast.fm/+B7ND7mv8w/3973">TS</a>]

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01:06:30   because we were packaged goods and there [<a href="https://overcast.fm/+B7ND7mv8w/3990">TS</a>]

01:06:31   it's all about building sort of brand [<a href="https://overcast.fm/+B7ND7mv8w/3991">TS</a>]

01:06:33   affinity because the goal is when [<a href="https://overcast.fm/+B7ND7mv8w/3993">TS</a>]

01:06:35   someone's in a store and they're faced [<a href="https://overcast.fm/+B7ND7mv8w/3995">TS</a>]

01:06:37   with like 15 options for crackers that [<a href="https://overcast.fm/+B7ND7mv8w/3997">TS</a>]

01:06:39   they choose [<a href="https://overcast.fm/+B7ND7mv8w/3999">TS</a>]

01:06:41   one or they or Joe or might be they [<a href="https://overcast.fm/+B7ND7mv8w/4001">TS</a>]

01:06:43   choose one and they don't really know [<a href="https://overcast.fm/+B7ND7mv8w/4003">TS</a>]

01:06:45   why they chose it they just they just do [<a href="https://overcast.fm/+B7ND7mv8w/4005">TS</a>]

01:06:47   and that's the payoff of all that [<a href="https://overcast.fm/+B7ND7mv8w/4007">TS</a>]

01:06:49   advertising and branding and all that [<a href="https://overcast.fm/+B7ND7mv8w/4009">TS</a>]

01:06:50   all that that sort of stuff with with [<a href="https://overcast.fm/+B7ND7mv8w/4010">TS</a>]

01:06:52   tech products it's much more of a [<a href="https://overcast.fm/+B7ND7mv8w/4012">TS</a>]

01:06:54   deliberate choice so to use sort of [<a href="https://overcast.fm/+B7ND7mv8w/4014">TS</a>]

01:06:57   brand type marketing I think is much [<a href="https://overcast.fm/+B7ND7mv8w/4017">TS</a>]

01:07:01   inferior to just showing it showing how [<a href="https://overcast.fm/+B7ND7mv8w/4021">TS</a>]

01:07:04   it works I mean this is something that [<a href="https://overcast.fm/+B7ND7mv8w/4024">TS</a>]

01:07:06   somebody my favorite Apple ads actually [<a href="https://overcast.fm/+B7ND7mv8w/4026">TS</a>]

01:07:08   were the original iPhone ads not the [<a href="https://overcast.fm/+B7ND7mv8w/4028">TS</a>]

01:07:11   first one like the holo hello at the [<a href="https://overcast.fm/+B7ND7mv8w/4031">TS</a>]

01:07:12   Academy Awards but now all the ads after [<a href="https://overcast.fm/+B7ND7mv8w/4032">TS</a>]

01:07:14   that for the first year they were just [<a href="https://overcast.fm/+B7ND7mv8w/4034">TS</a>]

01:07:16   showing people using the phone the ones [<a href="https://overcast.fm/+B7ND7mv8w/4036">TS</a>]

01:07:18   were they know that Bob Bircher I think [<a href="https://overcast.fm/+B7ND7mv8w/4038">TS</a>]

01:07:20   is nameless right yeah at the very end [<a href="https://overcast.fm/+B7ND7mv8w/4040">TS</a>]

01:07:22   the phone with the phone and ring so [<a href="https://overcast.fm/+B7ND7mv8w/4042">TS</a>]

01:07:24   they show them reading their times they [<a href="https://overcast.fm/+B7ND7mv8w/4044">TS</a>]

01:07:26   show them uh you know scrolling playing [<a href="https://overcast.fm/+B7ND7mv8w/4046">TS</a>]

01:07:28   a game or not playing a game but doing [<a href="https://overcast.fm/+B7ND7mv8w/4048">TS</a>]

01:07:30   stuff on the phone that you could do on [<a href="https://overcast.fm/+B7ND7mv8w/4050">TS</a>]

01:07:31   the phone and then active at the very [<a href="https://overcast.fm/+B7ND7mv8w/4051">TS</a>]

01:07:33   under commercial and it's the same one [<a href="https://overcast.fm/+B7ND7mv8w/4053">TS</a>]

01:07:34   every time the phone would ring say oh [<a href="https://overcast.fm/+B7ND7mv8w/4054">TS</a>]

01:07:36   and it's a phone and it was so effective [<a href="https://overcast.fm/+B7ND7mv8w/4056">TS</a>]

01:07:38   both in explaining what the iPhone is [<a href="https://overcast.fm/+B7ND7mv8w/4058">TS</a>]

01:07:41   they're also teaching people how to use [<a href="https://overcast.fm/+B7ND7mv8w/4061">TS</a>]

01:07:42   it it was some of my favorite [<a href="https://overcast.fm/+B7ND7mv8w/4062">TS</a>]

01:07:45   commercials just because I think the way [<a href="https://overcast.fm/+B7ND7mv8w/4065">TS</a>]

01:07:47   they really it was a new way of doing [<a href="https://overcast.fm/+B7ND7mv8w/4067">TS</a>]

01:07:51   commercials I think it was much better [<a href="https://overcast.fm/+B7ND7mv8w/4071">TS</a>]

01:07:53   for a tech product and uh something I [<a href="https://overcast.fm/+B7ND7mv8w/4073">TS</a>]

01:07:56   was always very frustrated by when I was [<a href="https://overcast.fm/+B7ND7mv8w/4076">TS</a>]

01:07:58   at Microsoft because I thought they were [<a href="https://overcast.fm/+B7ND7mv8w/4078">TS</a>]

01:08:00   so so many the commercials were in this [<a href="https://overcast.fm/+B7ND7mv8w/4080">TS</a>]

01:08:03   CPG branding mindset when you're selling [<a href="https://overcast.fm/+B7ND7mv8w/4083">TS</a>]

01:08:06   a very different kind of product yeah [<a href="https://overcast.fm/+B7ND7mv8w/4086">TS</a>]

01:08:08   yeah those I phone commercials were [<a href="https://overcast.fm/+B7ND7mv8w/4088">TS</a>]

01:08:10   brilliant because they were fast they [<a href="https://overcast.fm/+B7ND7mv8w/4090">TS</a>]

01:08:12   when they were 30-second spots but they [<a href="https://overcast.fm/+B7ND7mv8w/4092">TS</a>]

01:08:13   they showed things and they I you know [<a href="https://overcast.fm/+B7ND7mv8w/4093">TS</a>]

01:08:17   they showed it they showed the product [<a href="https://overcast.fm/+B7ND7mv8w/4097">TS</a>]

01:08:18   but David was like real things and [<a href="https://overcast.fm/+B7ND7mv8w/4098">TS</a>]

01:08:20   they're like look you maybe you don't [<a href="https://overcast.fm/+B7ND7mv8w/4100">TS</a>]

01:08:21   believe it maybe you hear somebody [<a href="https://overcast.fm/+B7ND7mv8w/4101">TS</a>]

01:08:22   saying you know you can get Maps on your [<a href="https://overcast.fm/+B7ND7mv8w/4102">TS</a>]

01:08:24   phone now and on these iPhones you can [<a href="https://overcast.fm/+B7ND7mv8w/4104">TS</a>]

01:08:26   get a usable map but they'd show it they [<a href="https://overcast.fm/+B7ND7mv8w/4106">TS</a>]

01:08:29   say here look type Starbucks and hit up [<a href="https://overcast.fm/+B7ND7mv8w/4109">TS</a>]

01:08:32   one button very easy just says you know [<a href="https://overcast.fm/+B7ND7mv8w/4112">TS</a>]

01:08:35   like search or whatever and then a map [<a href="https://overcast.fm/+B7ND7mv8w/4115">TS</a>]

01:08:37   shows up showing how far you are from [<a href="https://overcast.fm/+B7ND7mv8w/4117">TS</a>]

01:08:38   Starbucks or whatever the example wasn't [<a href="https://overcast.fm/+B7ND7mv8w/4118">TS</a>]

01:08:40   a commercial yep yep exactly yeah the [<a href="https://overcast.fm/+B7ND7mv8w/4120">TS</a>]

01:08:42   map one was it was it was it was a big [<a href="https://overcast.fm/+B7ND7mv8w/4122">TS</a>]

01:08:43   one and that was any it was so [<a href="https://overcast.fm/+B7ND7mv8w/4123">TS</a>]

01:08:45   immediately became apparent what the [<a href="https://overcast.fm/+B7ND7mv8w/4125">TS</a>]

01:08:47   value was to people right right yeah and [<a href="https://overcast.fm/+B7ND7mv8w/4127">TS</a>]

01:08:50   yet this is something you can it's this [<a href="https://overcast.fm/+B7ND7mv8w/4130">TS</a>]

01:08:52   is something you can understand like [<a href="https://overcast.fm/+B7ND7mv8w/4132">TS</a>]

01:08:54   Apple on [<a href="https://overcast.fm/+B7ND7mv8w/4134">TS</a>]

01:08:55   stood that did it sounds funny but it's [<a href="https://overcast.fm/+B7ND7mv8w/4135">TS</a>]

01:08:58   the thing that I think a lot of tech [<a href="https://overcast.fm/+B7ND7mv8w/4138">TS</a>]

01:09:00   people even tech marketers overlook is [<a href="https://overcast.fm/+B7ND7mv8w/4140">TS</a>]

01:09:02   that you tell a lot of people okay [<a href="https://overcast.fm/+B7ND7mv8w/4142">TS</a>]

01:09:04   you've got a cell phone we know that we [<a href="https://overcast.fm/+B7ND7mv8w/4144">TS</a>]

01:09:08   know you're frustrated by it we know [<a href="https://overcast.fm/+B7ND7mv8w/4148">TS</a>]

01:09:09   that you probably can't figure out how [<a href="https://overcast.fm/+B7ND7mv8w/4149">TS</a>]

01:09:11   to do anything on it other than make the [<a href="https://overcast.fm/+B7ND7mv8w/4151">TS</a>]

01:09:13   phone calls we're trying to sell you a [<a href="https://overcast.fm/+B7ND7mv8w/4153">TS</a>]

01:09:15   phone that does browses the web gets [<a href="https://overcast.fm/+B7ND7mv8w/4155">TS</a>]

01:09:19   your email has maps let you watch [<a href="https://overcast.fm/+B7ND7mv8w/4159">TS</a>]

01:09:23   youtube videos but trust us none of this [<a href="https://overcast.fm/+B7ND7mv8w/4163">TS</a>]

01:09:26   is more complicated and making phone [<a href="https://overcast.fm/+B7ND7mv8w/4166">TS</a>]

01:09:27   calls is even easier than it was on your [<a href="https://overcast.fm/+B7ND7mv8w/4167">TS</a>]

01:09:29   old phone yep [<a href="https://overcast.fm/+B7ND7mv8w/4169">TS</a>]

01:09:31   yeah is that it's exactly right so I [<a href="https://overcast.fm/+B7ND7mv8w/4171">TS</a>]

01:09:33   mean these these at these Amazon echo [<a href="https://overcast.fm/+B7ND7mv8w/4173">TS</a>]

01:09:35   spots are not like that there and [<a href="https://overcast.fm/+B7ND7mv8w/4175">TS</a>]

01:09:38   they're not nearly as you know high [<a href="https://overcast.fm/+B7ND7mv8w/4178">TS</a>]

01:09:40   producing they're still pretty corny but [<a href="https://overcast.fm/+B7ND7mv8w/4180">TS</a>]

01:09:42   if you're showing a product a two [<a href="https://overcast.fm/+B7ND7mv8w/4182">TS</a>]

01:09:45   hundred dollar product and in the [<a href="https://overcast.fm/+B7ND7mv8w/4185">TS</a>]

01:09:47   original echo I think was the same it [<a href="https://overcast.fm/+B7ND7mv8w/4187">TS</a>]

01:09:48   was $99 for Prime members but people are [<a href="https://overcast.fm/+B7ND7mv8w/4188">TS</a>]

01:09:50   on your you're on the web you have [<a href="https://overcast.fm/+B7ND7mv8w/4190">TS</a>]

01:09:52   infinite space you can show as short or [<a href="https://overcast.fm/+B7ND7mv8w/4192">TS</a>]

01:09:54   long a video as you want you're not [<a href="https://overcast.fm/+B7ND7mv8w/4194">TS</a>]

01:09:56   limited to 30 seconds and people are [<a href="https://overcast.fm/+B7ND7mv8w/4196">TS</a>]

01:09:58   being deliberate about their choice why [<a href="https://overcast.fm/+B7ND7mv8w/4198">TS</a>]

01:10:01   not take advantage of that and actually [<a href="https://overcast.fm/+B7ND7mv8w/4201">TS</a>]

01:10:02   show how this product might be useful [<a href="https://overcast.fm/+B7ND7mv8w/4202">TS</a>]

01:10:05   and and I think that's something they've [<a href="https://overcast.fm/+B7ND7mv8w/4205">TS</a>]

01:10:07   done pretty consistently with these and [<a href="https://overcast.fm/+B7ND7mv8w/4207">TS</a>]

01:10:08   and I think I think it's smart I think [<a href="https://overcast.fm/+B7ND7mv8w/4208">TS</a>]

01:10:11   it's a much better way to think about [<a href="https://overcast.fm/+B7ND7mv8w/4211">TS</a>]

01:10:12   you know marketing your product because [<a href="https://overcast.fm/+B7ND7mv8w/4212">TS</a>]

01:10:16   you're marketing a different kind of [<a href="https://overcast.fm/+B7ND7mv8w/4216">TS</a>]

01:10:17   product in a different context [<a href="https://overcast.fm/+B7ND7mv8w/4217">TS</a>]

01:10:18   particular for Amazon because it's you [<a href="https://overcast.fm/+B7ND7mv8w/4218">TS</a>]

01:10:20   know it's it's on there they have a big [<a href="https://overcast.fm/+B7ND7mv8w/4220">TS</a>]

01:10:22   website that they can use yeah I know [<a href="https://overcast.fm/+B7ND7mv8w/4222">TS</a>]

01:10:24   that the I'm going to get the name wrong [<a href="https://overcast.fm/+B7ND7mv8w/4224">TS</a>]

01:10:27   I can't remember these right because [<a href="https://overcast.fm/+B7ND7mv8w/4227">TS</a>]

01:10:28   there's weird like the echo show and I [<a href="https://overcast.fm/+B7ND7mv8w/4228">TS</a>]

01:10:30   could look but it's like to me adopt is [<a href="https://overcast.fm/+B7ND7mv8w/4230">TS</a>]

01:10:32   the little one well echo show is is the [<a href="https://overcast.fm/+B7ND7mv8w/4232">TS</a>]

01:10:36   one with the TV set and right go look is [<a href="https://overcast.fm/+B7ND7mv8w/4236">TS</a>]

01:10:39   the one that's like for your dressing [<a href="https://overcast.fm/+B7ND7mv8w/4239">TS</a>]

01:10:41   room right but you could call it like [<a href="https://overcast.fm/+B7ND7mv8w/4241">TS</a>]

01:10:46   it's one of those things where all right [<a href="https://overcast.fm/+B7ND7mv8w/4246">TS</a>]

01:10:49   echo look is the one that is a camera [<a href="https://overcast.fm/+B7ND7mv8w/4249">TS</a>]

01:10:51   and you show it you get dressed and you [<a href="https://overcast.fm/+B7ND7mv8w/4251">TS</a>]

01:10:53   get like a selfie and you can get like [<a href="https://overcast.fm/+B7ND7mv8w/4253">TS</a>]

01:10:56   some kind of analysis as to whether your [<a href="https://overcast.fm/+B7ND7mv8w/4256">TS</a>]

01:10:58   shoes match your belt or whatever but it [<a href="https://overcast.fm/+B7ND7mv8w/4258">TS</a>]

01:11:01   just the name echo look it could also [<a href="https://overcast.fm/+B7ND7mv8w/4261">TS</a>]

01:11:04   mean the thing that you look at the [<a href="https://overcast.fm/+B7ND7mv8w/4264">TS</a>]

01:11:05   thing with your screen right and echo [<a href="https://overcast.fm/+B7ND7mv8w/4265">TS</a>]

01:11:08   show which is the one with the screen [<a href="https://overcast.fm/+B7ND7mv8w/4268">TS</a>]

01:11:09   that could be the name of the one that's [<a href="https://overcast.fm/+B7ND7mv8w/4269">TS</a>]

01:11:11   the camera like here echo let me show [<a href="https://overcast.fm/+B7ND7mv8w/4271">TS</a>]

01:11:13   you what I'm wearing right yeah I would [<a href="https://overcast.fm/+B7ND7mv8w/4273">TS</a>]

01:11:16   call the other one like just this is [<a href="https://overcast.fm/+B7ND7mv8w/4276">TS</a>]

01:11:17   called echo camera laughing so too good [<a href="https://overcast.fm/+B7ND7mv8w/4277">TS</a>]

01:11:19   is it clear that's what it is right and [<a href="https://overcast.fm/+B7ND7mv8w/4279">TS</a>]

01:11:21   I think the the whole like gives you [<a href="https://overcast.fm/+B7ND7mv8w/4281">TS</a>]

01:11:23   tips on what you wear I I always feel [<a href="https://overcast.fm/+B7ND7mv8w/4283">TS</a>]

01:11:27   like they put that in for the tech geeks [<a href="https://overcast.fm/+B7ND7mv8w/4287">TS</a>]

01:11:28   like I mean the reality is like this [<a href="https://overcast.fm/+B7ND7mv8w/4288">TS</a>]

01:11:30   whole like taking pictures of your [<a href="https://overcast.fm/+B7ND7mv8w/4290">TS</a>]

01:11:33   outfit is a huge thing like a massive [<a href="https://overcast.fm/+B7ND7mv8w/4293">TS</a>]

01:11:35   thing and people do do it every day they [<a href="https://overcast.fm/+B7ND7mv8w/4295">TS</a>]

01:11:37   mostly do it by holding up their arm and [<a href="https://overcast.fm/+B7ND7mv8w/4297">TS</a>]

01:11:38   taking a selfie or staying in front of a [<a href="https://overcast.fm/+B7ND7mv8w/4298">TS</a>]

01:11:40   mirror and snapping a picture like and [<a href="https://overcast.fm/+B7ND7mv8w/4300">TS</a>]

01:11:41   like it's a is it like it's a massive [<a href="https://overcast.fm/+B7ND7mv8w/4301">TS</a>]

01:11:45   massive massive thing so I think that's [<a href="https://overcast.fm/+B7ND7mv8w/4305">TS</a>]

01:11:46   clearly what this product is focused on [<a href="https://overcast.fm/+B7ND7mv8w/4306">TS</a>]

01:11:49   that's the point of it and every maybe [<a href="https://overcast.fm/+B7ND7mv8w/4309">TS</a>]

01:11:52   in the long run it will be useful to [<a href="https://overcast.fm/+B7ND7mv8w/4312">TS</a>]

01:11:54   like do the sort of AI stuff but I was [<a href="https://overcast.fm/+B7ND7mv8w/4314">TS</a>]

01:11:58   like that was like throwing a bone to to [<a href="https://overcast.fm/+B7ND7mv8w/4318">TS</a>]

01:12:00   all the techies saying like oh and [<a href="https://overcast.fm/+B7ND7mv8w/4320">TS</a>]

01:12:02   there's this thing - it's a selfie [<a href="https://overcast.fm/+B7ND7mv8w/4322">TS</a>]

01:12:03   camera like that what it is and it's and [<a href="https://overcast.fm/+B7ND7mv8w/4323">TS</a>]

01:12:06   that's not to belittle it because that [<a href="https://overcast.fm/+B7ND7mv8w/4326">TS</a>]

01:12:08   is a massive market and and it's a [<a href="https://overcast.fm/+B7ND7mv8w/4328">TS</a>]

01:12:11   massive market that's really interesting [<a href="https://overcast.fm/+B7ND7mv8w/4331">TS</a>]

01:12:12   there's lots of stuff about like retail [<a href="https://overcast.fm/+B7ND7mv8w/4332">TS</a>]

01:12:13   and retail changing and one of the big [<a href="https://overcast.fm/+B7ND7mv8w/4333">TS</a>]

01:12:15   drivers of this is social media and on [<a href="https://overcast.fm/+B7ND7mv8w/4335">TS</a>]

01:12:17   social media it used to be back in the [<a href="https://overcast.fm/+B7ND7mv8w/4337">TS</a>]

01:12:20   day like what drove fashion was it was [<a href="https://overcast.fm/+B7ND7mv8w/4340">TS</a>]

01:12:22   all status thing right you want to go [<a href="https://overcast.fm/+B7ND7mv8w/4342">TS</a>]

01:12:23   and you're them all you buy the high [<a href="https://overcast.fm/+B7ND7mv8w/4343">TS</a>]

01:12:25   status items and then you would wear [<a href="https://overcast.fm/+B7ND7mv8w/4345">TS</a>]

01:12:26   them to school or whatever now it's much [<a href="https://overcast.fm/+B7ND7mv8w/4346">TS</a>]

01:12:30   more about standing out poppin on social [<a href="https://overcast.fm/+B7ND7mv8w/4350">TS</a>]

01:12:32   media and variety and having something [<a href="https://overcast.fm/+B7ND7mv8w/4352">TS</a>]

01:12:34   interesting and different is much more [<a href="https://overcast.fm/+B7ND7mv8w/4354">TS</a>]

01:12:35   important and I think playing into that [<a href="https://overcast.fm/+B7ND7mv8w/4355">TS</a>]

01:12:40   I love because you said we wear it to [<a href="https://overcast.fm/+B7ND7mv8w/4360">TS</a>]

01:12:42   school or whatever and you're I know [<a href="https://overcast.fm/+B7ND7mv8w/4362">TS</a>]

01:12:44   exactly why you said that and I think I [<a href="https://overcast.fm/+B7ND7mv8w/4364">TS</a>]

01:12:45   even know why you hesitated after saying [<a href="https://overcast.fm/+B7ND7mv8w/4365">TS</a>]

01:12:47   is I think you had the same thought that [<a href="https://overcast.fm/+B7ND7mv8w/4367">TS</a>]

01:12:49   I had did as you said it is you're [<a href="https://overcast.fm/+B7ND7mv8w/4369">TS</a>]

01:12:51   talking from the perspective of me and [<a href="https://overcast.fm/+B7ND7mv8w/4371">TS</a>]

01:12:53   you two guys in our Latino because when [<a href="https://overcast.fm/+B7ND7mv8w/4373">TS</a>]

01:12:57   when retail was the only way to buy [<a href="https://overcast.fm/+B7ND7mv8w/4377">TS</a>]

01:12:59   clothes that's when you and I were in [<a href="https://overcast.fm/+B7ND7mv8w/4379">TS</a>]

01:13:01   cyka school idol and and by the time we [<a href="https://overcast.fm/+B7ND7mv8w/4381">TS</a>]

01:13:05   got out of school that was when the [<a href="https://overcast.fm/+B7ND7mv8w/4385">TS</a>]

01:13:06   internet was a thing and I had the same [<a href="https://overcast.fm/+B7ND7mv8w/4386">TS</a>]

01:13:08   thought it's like well yeah back in the [<a href="https://overcast.fm/+B7ND7mv8w/4388">TS</a>]

01:13:10   days back in the days when you used to [<a href="https://overcast.fm/+B7ND7mv8w/4390">TS</a>]

01:13:12   have to buy all your clothes at the mall [<a href="https://overcast.fm/+B7ND7mv8w/4392">TS</a>]

01:13:13   you'd wear them school everybody worn to [<a href="https://overcast.fm/+B7ND7mv8w/4393">TS</a>]

01:13:16   school but of course there were [<a href="https://overcast.fm/+B7ND7mv8w/4396">TS</a>]

01:13:18   generations of adults ahead of us who [<a href="https://overcast.fm/+B7ND7mv8w/4398">TS</a>]

01:13:20   wore than [<a href="https://overcast.fm/+B7ND7mv8w/4400">TS</a>]

01:13:20   to other places yeah Venera it's it is [<a href="https://overcast.fm/+B7ND7mv8w/4400">TS</a>]

01:13:25   funny like it's always hard to uh or it [<a href="https://overcast.fm/+B7ND7mv8w/4405">TS</a>]

01:13:28   you have to be like super you're right [<a href="https://overcast.fm/+B7ND7mv8w/4408">TS</a>]

01:13:30   because the hesitation was the snap of [<a href="https://overcast.fm/+B7ND7mv8w/4410">TS</a>]

01:13:31   self-awareness like I'm probably over [<a href="https://overcast.fm/+B7ND7mv8w/4411">TS</a>]

01:13:33   personalizing this experience but but I [<a href="https://overcast.fm/+B7ND7mv8w/4413">TS</a>]

01:13:35   you do see this you know this sort of [<a href="https://overcast.fm/+B7ND7mv8w/4415">TS</a>]

01:13:38   like traditional brands that dominated [<a href="https://overcast.fm/+B7ND7mv8w/4418">TS</a>]

01:13:41   sort of malls and you know they're all [<a href="https://overcast.fm/+B7ND7mv8w/4421">TS</a>]

01:13:43   struggling you know mightily and you you [<a href="https://overcast.fm/+B7ND7mv8w/4423">TS</a>]

01:13:48   you see other things like there's this [<a href="https://overcast.fm/+B7ND7mv8w/4428">TS</a>]

01:13:49   uh other websites and services that are [<a href="https://overcast.fm/+B7ND7mv8w/4429">TS</a>]

01:13:52   much more inexpensive and it's much more [<a href="https://overcast.fm/+B7ND7mv8w/4432">TS</a>]

01:13:55   about having something unique and [<a href="https://overcast.fm/+B7ND7mv8w/4435">TS</a>]

01:13:57   indifferent uh as opposed to having the [<a href="https://overcast.fm/+B7ND7mv8w/4437">TS</a>]

01:14:00   same branded [<a href="https://overcast.fm/+B7ND7mv8w/4440">TS</a>]

01:14:02   you know teacher is everybody saying [<a href="https://overcast.fm/+B7ND7mv8w/4442">TS</a>]

01:14:04   that I think the New York Times just had [<a href="https://overcast.fm/+B7ND7mv8w/4444">TS</a>]

01:14:05   a story that the j-cruise [<a href="https://overcast.fm/+B7ND7mv8w/4445">TS</a>]

01:14:07   and financial distress the gap is too [<a href="https://overcast.fm/+B7ND7mv8w/4447">TS</a>]

01:14:11   there's a company know companies that [<a href="https://overcast.fm/+B7ND7mv8w/4451">TS</a>]

01:14:13   ankle and grumpy and Fitch like all of [<a href="https://overcast.fm/+B7ND7mv8w/4453">TS</a>]

01:14:15   them all of them are struggling right [<a href="https://overcast.fm/+B7ND7mv8w/4455">TS</a>]

01:14:17   and he would thought well Abercrombie [<a href="https://overcast.fm/+B7ND7mv8w/4457">TS</a>]

01:14:19   and Fitch was always a little bit more [<a href="https://overcast.fm/+B7ND7mv8w/4459">TS</a>]

01:14:23   niche you know because they had the you [<a href="https://overcast.fm/+B7ND7mv8w/4463">TS</a>]

01:14:26   know it smells weird and it purposefully [<a href="https://overcast.fm/+B7ND7mv8w/4466">TS</a>]

01:14:28   made an unwelcoming front it's actually [<a href="https://overcast.fm/+B7ND7mv8w/4468">TS</a>]

01:14:31   kind of an interesting retail strategy [<a href="https://overcast.fm/+B7ND7mv8w/4471">TS</a>]

01:14:32   where they they kind of made the front [<a href="https://overcast.fm/+B7ND7mv8w/4472">TS</a>]

01:14:34   of their stores sort of hard to get into [<a href="https://overcast.fm/+B7ND7mv8w/4474">TS</a>]

01:14:36   like I said I'm a big wide opening they [<a href="https://overcast.fm/+B7ND7mv8w/4476">TS</a>]

01:14:39   would just have a door and it was sort [<a href="https://overcast.fm/+B7ND7mv8w/4479">TS</a>]

01:14:41   of you know like they wanted you know [<a href="https://overcast.fm/+B7ND7mv8w/4481">TS</a>]

01:14:45   it's totally contrary to most retailers [<a href="https://overcast.fm/+B7ND7mv8w/4485">TS</a>]

01:14:49   but it was sort of like they only wanted [<a href="https://overcast.fm/+B7ND7mv8w/4489">TS</a>]

01:14:50   the right people to come in you know [<a href="https://overcast.fm/+B7ND7mv8w/4490">TS</a>]

01:14:52   young people who were shopping for [<a href="https://overcast.fm/+B7ND7mv8w/4492">TS</a>]

01:14:54   Abercrombie Coll clothes but anyway the [<a href="https://overcast.fm/+B7ND7mv8w/4494">TS</a>]

01:14:57   gap to me is more of the universal my [<a href="https://overcast.fm/+B7ND7mv8w/4497">TS</a>]

01:14:59   god everybody can go in the gap and find [<a href="https://overcast.fm/+B7ND7mv8w/4499">TS</a>]

01:15:00   something that they would consider [<a href="https://overcast.fm/+B7ND7mv8w/4500">TS</a>]

01:15:02   wearing too weird that they're having [<a href="https://overcast.fm/+B7ND7mv8w/4502">TS</a>]

01:15:05   fun and I'm not weird but it's just it's [<a href="https://overcast.fm/+B7ND7mv8w/4505">TS</a>]

01:15:07   it's obviously like a foundation of [<a href="https://overcast.fm/+B7ND7mv8w/4507">TS</a>]

01:15:10   American retail is crumbling if stores [<a href="https://overcast.fm/+B7ND7mv8w/4510">TS</a>]

01:15:13   like that aren't doing well [<a href="https://overcast.fm/+B7ND7mv8w/4513">TS</a>]

01:15:15   here's a question for you do you still [<a href="https://overcast.fm/+B7ND7mv8w/4515">TS</a>]

01:15:16   do you do you ever like when you need [<a href="https://overcast.fm/+B7ND7mv8w/4516">TS</a>]

01:15:19   like you feel like you need like some [<a href="https://overcast.fm/+B7ND7mv8w/4519">TS</a>]

01:15:21   new shirts do you go out and buy shirts [<a href="https://overcast.fm/+B7ND7mv8w/4521">TS</a>]

01:15:22   in a retail store and you buy everything [<a href="https://overcast.fm/+B7ND7mv8w/4522">TS</a>]

01:15:24   online I I look I usually every summer I [<a href="https://overcast.fm/+B7ND7mv8w/4524">TS</a>]

01:15:30   go and just buy a ton of stuff actually [<a href="https://overcast.fm/+B7ND7mv8w/4530">TS</a>]

01:15:34   we always it's a thing because my [<a href="https://overcast.fm/+B7ND7mv8w/4534">TS</a>]

01:15:36   brother lives in Minneapolis and so we [<a href="https://overcast.fm/+B7ND7mv8w/4536">TS</a>]

01:15:38   always go there and see my brother and [<a href="https://overcast.fm/+B7ND7mv8w/4538">TS</a>]

01:15:39   then one day we go to the Mall of [<a href="https://overcast.fm/+B7ND7mv8w/4539">TS</a>]

01:15:41   America and there's no sales tax on [<a href="https://overcast.fm/+B7ND7mv8w/4541">TS</a>]

01:15:43   clothing there and everything's there [<a href="https://overcast.fm/+B7ND7mv8w/4543">TS</a>]

01:15:45   and we just like spend one day buying [<a href="https://overcast.fm/+B7ND7mv8w/4545">TS</a>]

01:15:47   Early's I do try to buy all the clothes [<a href="https://overcast.fm/+B7ND7mv8w/4547">TS</a>]

01:15:49   I need for the entire year is what I do [<a href="https://overcast.fm/+B7ND7mv8w/4549">TS</a>]

01:15:52   need things otherwise yeah I go to [<a href="https://overcast.fm/+B7ND7mv8w/4552">TS</a>]

01:15:54   department stores here I don't I don't [<a href="https://overcast.fm/+B7ND7mv8w/4554">TS</a>]

01:15:56   buy I don't buy online but I mean [<a href="https://overcast.fm/+B7ND7mv8w/4556">TS</a>]

01:15:58   everything online here is mostly in [<a href="https://overcast.fm/+B7ND7mv8w/4558">TS</a>]

01:16:00   Chinese and whatnot and obviously a [<a href="https://overcast.fm/+B7ND7mv8w/4560">TS</a>]

01:16:02   little more difficult but my wife buys a [<a href="https://overcast.fm/+B7ND7mv8w/4562">TS</a>]

01:16:03   ton of stuff online she buys stuff [<a href="https://overcast.fm/+B7ND7mv8w/4563">TS</a>]

01:16:04   online all the time my wife finds [<a href="https://overcast.fm/+B7ND7mv8w/4564">TS</a>]

01:16:06   everything online every almost [<a href="https://overcast.fm/+B7ND7mv8w/4566">TS</a>]

01:16:07   everything I don't I can't recall the [<a href="https://overcast.fm/+B7ND7mv8w/4567">TS</a>]

01:16:10   last time she went out shopping for [<a href="https://overcast.fm/+B7ND7mv8w/4570">TS</a>]

01:16:12   clothes she just buys everything online [<a href="https://overcast.fm/+B7ND7mv8w/4572">TS</a>]

01:16:13   and unlike me she's not afraid to send [<a href="https://overcast.fm/+B7ND7mv8w/4573">TS</a>]

01:16:15   stuff back like that's my problem I I [<a href="https://overcast.fm/+B7ND7mv8w/4575">TS</a>]

01:16:18   don't I hate I just don't like packing [<a href="https://overcast.fm/+B7ND7mv8w/4578">TS</a>]

01:16:20   stuff up stand back it's irrational it's [<a href="https://overcast.fm/+B7ND7mv8w/4580">TS</a>]

01:16:24   completely irrational and it's not like [<a href="https://overcast.fm/+B7ND7mv8w/4584">TS</a>]

01:16:26   I've amassed all these like a big pile [<a href="https://overcast.fm/+B7ND7mv8w/4586">TS</a>]

01:16:30   of clothes that I don't like or that [<a href="https://overcast.fm/+B7ND7mv8w/4590">TS</a>]

01:16:31   don't fit that I just suck the you know [<a href="https://overcast.fm/+B7ND7mv8w/4591">TS</a>]

01:16:35   just eat the cost of it because I don't [<a href="https://overcast.fm/+B7ND7mv8w/4595">TS</a>]

01:16:37   send but it's why I don't buy stuff like [<a href="https://overcast.fm/+B7ND7mv8w/4597">TS</a>]

01:16:39   shirts like if I was going to buy like a [<a href="https://overcast.fm/+B7ND7mv8w/4599">TS</a>]

01:16:41   dress shirt I don't buy it online in [<a href="https://overcast.fm/+B7ND7mv8w/4601">TS</a>]

01:16:43   your last night I know I'm the same way [<a href="https://overcast.fm/+B7ND7mv8w/4603">TS</a>]

01:16:45   if I know that there's like a shirt from [<a href="https://overcast.fm/+B7ND7mv8w/4605">TS</a>]

01:16:49   Banana Republic that I already have one [<a href="https://overcast.fm/+B7ND7mv8w/4609">TS</a>]

01:16:51   and I know the exact size and I can [<a href="https://overcast.fm/+B7ND7mv8w/4611">TS</a>]

01:16:53   judge from the picture exactly what this [<a href="https://overcast.fm/+B7ND7mv8w/4613">TS</a>]

01:16:55   one looks like I would buy that online [<a href="https://overcast.fm/+B7ND7mv8w/4615">TS</a>]

01:16:56   but that's because I've actually tried [<a href="https://overcast.fm/+B7ND7mv8w/4616">TS</a>]

01:16:58   it on yeah I'm the same way I just [<a href="https://overcast.fm/+B7ND7mv8w/4618">TS</a>]

01:17:02   that's sort of like yes it's a hassle to [<a href="https://overcast.fm/+B7ND7mv8w/4622">TS</a>]

01:17:05   get in the car like go to the store or [<a href="https://overcast.fm/+B7ND7mv8w/4625">TS</a>]

01:17:07   however you get you to the store but for [<a href="https://overcast.fm/+B7ND7mv8w/4627">TS</a>]

01:17:10   me that that sort of hassle doesn't [<a href="https://overcast.fm/+B7ND7mv8w/4630">TS</a>]

01:17:12   register whereas having a bunch of boxes [<a href="https://overcast.fm/+B7ND7mv8w/4632">TS</a>]

01:17:14   and having to pack stuff up and put it [<a href="https://overcast.fm/+B7ND7mv8w/4634">TS</a>]

01:17:17   out and oh that's just like sounds like [<a href="https://overcast.fm/+B7ND7mv8w/4637">TS</a>]

01:17:19   absolute torture to me even if you know [<a href="https://overcast.fm/+B7ND7mv8w/4639">TS</a>]

01:17:21   even if you were to actually go through [<a href="https://overcast.fm/+B7ND7mv8w/4641">TS</a>]

01:17:22   and add up the number of minutes that it [<a href="https://overcast.fm/+B7ND7mv8w/4642">TS</a>]

01:17:23   takes it's less the the feeling of it is [<a href="https://overcast.fm/+B7ND7mv8w/4643">TS</a>]

01:17:26   is much worse so I'm now completely [<a href="https://overcast.fm/+B7ND7mv8w/4646">TS</a>]

01:17:28   view but for stuff like like underwear [<a href="https://overcast.fm/+B7ND7mv8w/4648">TS</a>]

01:17:31   and socks and stuff like that I don't [<a href="https://overcast.fm/+B7ND7mv8w/4651">TS</a>]

01:17:33   think I've bought anything like that in [<a href="https://overcast.fm/+B7ND7mv8w/4653">TS</a>]

01:17:34   a retail store in ten years I mean why [<a href="https://overcast.fm/+B7ND7mv8w/4654">TS</a>]

01:17:36   would you you know it's crazy I feel [<a href="https://overcast.fm/+B7ND7mv8w/4656">TS</a>]

01:17:39   like you feel like you need some new [<a href="https://overcast.fm/+B7ND7mv8w/4659">TS</a>]

01:17:40   underwear boom just like a couple of [<a href="https://overcast.fm/+B7ND7mv8w/4660">TS</a>]

01:17:43   items and it's at your house the Amazon [<a href="https://overcast.fm/+B7ND7mv8w/4663">TS</a>]

01:17:45   Apparel thing all is very interesting [<a href="https://overcast.fm/+B7ND7mv8w/4665">TS</a>]

01:17:47   because they're they've not announced [<a href="https://overcast.fm/+B7ND7mv8w/4667">TS</a>]

01:17:49   any numbers about it but there's sort of [<a href="https://overcast.fm/+B7ND7mv8w/4669">TS</a>]

01:17:51   hints that that it's actually doing much [<a href="https://overcast.fm/+B7ND7mv8w/4671">TS</a>]

01:17:53   better than you think and they're [<a href="https://overcast.fm/+B7ND7mv8w/4673">TS</a>]

01:17:54   growing really rapidly I suspect a lot [<a href="https://overcast.fm/+B7ND7mv8w/4674">TS</a>]

01:17:57   of it you know is probably things like [<a href="https://overcast.fm/+B7ND7mv8w/4677">TS</a>]

01:17:58   you just said you know basics and [<a href="https://overcast.fm/+B7ND7mv8w/4678">TS</a>]

01:18:01   whatnot but they're making for at a [<a href="https://overcast.fm/+B7ND7mv8w/4681">TS</a>]

01:18:04   minimum there for sure making massive [<a href="https://overcast.fm/+B7ND7mv8w/4684">TS</a>]

01:18:05   investments in it like just huge not [<a href="https://overcast.fm/+B7ND7mv8w/4685">TS</a>]

01:18:09   just the Amazon book although I think [<a href="https://overcast.fm/+B7ND7mv8w/4689">TS</a>]

01:18:10   that is interesting in that regard but [<a href="https://overcast.fm/+B7ND7mv8w/4690">TS</a>]

01:18:13   they have all kinds of interesting [<a href="https://overcast.fm/+B7ND7mv8w/4693">TS</a>]

01:18:14   projects going on they've watched [<a href="https://overcast.fm/+B7ND7mv8w/4694">TS</a>]

01:18:15   multiple brands uh you know that you [<a href="https://overcast.fm/+B7ND7mv8w/4695">TS</a>]

01:18:19   know that because they're brands for [<a href="https://overcast.fm/+B7ND7mv8w/4699">TS</a>]

01:18:22   they sort of categories own they own [<a href="https://overcast.fm/+B7ND7mv8w/4702">TS</a>]

01:18:24   Zappos yeah but this is this is all in [<a href="https://overcast.fm/+B7ND7mv8w/4704">TS</a>]

01:18:28   Amazon itself like I think it's not it's [<a href="https://overcast.fm/+B7ND7mv8w/4708">TS</a>]

01:18:30   not the Zappos thing was I think at they [<a href="https://overcast.fm/+B7ND7mv8w/4710">TS</a>]

01:18:34   bought them because they were doing well [<a href="https://overcast.fm/+B7ND7mv8w/4714">TS</a>]

01:18:36   in their own e-commerce sites and so [<a href="https://overcast.fm/+B7ND7mv8w/4716">TS</a>]

01:18:38   they want to bet they wanted to take [<a href="https://overcast.fm/+B7ND7mv8w/4718">TS</a>]

01:18:40   them out I mean they just closed down or [<a href="https://overcast.fm/+B7ND7mv8w/4720">TS</a>]

01:18:42   they're on the verge of closing down [<a href="https://overcast.fm/+B7ND7mv8w/4722">TS</a>]

01:18:43   what's the other when they bought [<a href="https://overcast.fm/+B7ND7mv8w/4723">TS</a>]

01:18:44   diapers diapers calm yeah same thing [<a href="https://overcast.fm/+B7ND7mv8w/4724">TS</a>]

01:18:47   they you know I think in the long run I [<a href="https://overcast.fm/+B7ND7mv8w/4727">TS</a>]

01:18:50   would I'd be surprised if Zappos remains [<a href="https://overcast.fm/+B7ND7mv8w/4730">TS</a>]

01:18:52   ongoing concern but I mean people like [<a href="https://overcast.fm/+B7ND7mv8w/4732">TS</a>]

01:18:54   it people go there so maybe they'll keep [<a href="https://overcast.fm/+B7ND7mv8w/4734">TS</a>]

01:18:55   those they'll keep it around but the [<a href="https://overcast.fm/+B7ND7mv8w/4735">TS</a>]

01:18:57   long run for sure is is all Amazon maybe [<a href="https://overcast.fm/+B7ND7mv8w/4737">TS</a>]

01:18:59   they want because in this is the other [<a href="https://overcast.fm/+B7ND7mv8w/4739">TS</a>]

01:19:01   thing oh this is the top of which talk [<a href="https://overcast.fm/+B7ND7mv8w/4741">TS</a>]

01:19:02   about I'm writable this yet but um the [<a href="https://overcast.fm/+B7ND7mv8w/4742">TS</a>]

01:19:04   Amazon Prime video be on Apple TV oh [<a href="https://overcast.fm/+B7ND7mv8w/4744">TS</a>]

01:19:08   yeah well that's here I'm making a note [<a href="https://overcast.fm/+B7ND7mv8w/4748">TS</a>]

01:19:10   we'll talk about that a minute yeah well [<a href="https://overcast.fm/+B7ND7mv8w/4750">TS</a>]

01:19:12   because I think Amazon is really trying [<a href="https://overcast.fm/+B7ND7mv8w/4752">TS</a>]

01:19:14   to own every aspect of your they they [<a href="https://overcast.fm/+B7ND7mv8w/4754">TS</a>]

01:19:17   want to be the facilitator of basically [<a href="https://overcast.fm/+B7ND7mv8w/4757">TS</a>]

01:19:19   everything in your life particularly [<a href="https://overcast.fm/+B7ND7mv8w/4759">TS</a>]

01:19:21   everything in the home and this is what [<a href="https://overcast.fm/+B7ND7mv8w/4761">TS</a>]

01:19:22   makes the whole echo line so brilliant [<a href="https://overcast.fm/+B7ND7mv8w/4762">TS</a>]

01:19:25   for Amazon it's I mean the opportunity [<a href="https://overcast.fm/+B7ND7mv8w/4765">TS</a>]

01:19:27   the reason the opportunity is there is [<a href="https://overcast.fm/+B7ND7mv8w/4767">TS</a>]

01:19:29   because the home is the one place you [<a href="https://overcast.fm/+B7ND7mv8w/4769">TS</a>]

01:19:31   don't necessarily have your phone with [<a href="https://overcast.fm/+B7ND7mv8w/4771">TS</a>]

01:19:32   you right if you're out and about you [<a href="https://overcast.fm/+B7ND7mv8w/4772">TS</a>]

01:19:33   always have your phone with you if [<a href="https://overcast.fm/+B7ND7mv8w/4773">TS</a>]

01:19:35   you're at phone if you're at home it's [<a href="https://overcast.fm/+B7ND7mv8w/4775">TS</a>]

01:19:36   plugged in and charging and whereas and [<a href="https://overcast.fm/+B7ND7mv8w/4776">TS</a>]

01:19:40   the other thing is if you aren't about [<a href="https://overcast.fm/+B7ND7mv8w/4780">TS</a>]

01:19:41   to just suddenly talk a Tran [<a href="https://overcast.fm/+B7ND7mv8w/4781">TS</a>]

01:19:43   it's getting perhaps more and more [<a href="https://overcast.fm/+B7ND7mv8w/4783">TS</a>]

01:19:45   socially acceptable but still a little [<a href="https://overcast.fm/+B7ND7mv8w/4785">TS</a>]

01:19:46   weird where it's at home to kind of [<a href="https://overcast.fm/+B7ND7mv8w/4786">TS</a>]

01:19:47   shout at Chartres and echo is is totally [<a href="https://overcast.fm/+B7ND7mv8w/4787">TS</a>]

01:19:50   fine but there's nothing like it's your [<a href="https://overcast.fm/+B7ND7mv8w/4790">TS</a>]

01:19:52   house you can do what you want but also [<a href="https://overcast.fm/+B7ND7mv8w/4792">TS</a>]

01:19:54   it fits with the sort of long-term [<a href="https://overcast.fm/+B7ND7mv8w/4794">TS</a>]

01:19:57   Amazon model of basically being the [<a href="https://overcast.fm/+B7ND7mv8w/4797">TS</a>]

01:20:02   infrastructure for your for your home [<a href="https://overcast.fm/+B7ND7mv8w/4802">TS</a>]

01:20:04   it's how the things your home get there [<a href="https://overcast.fm/+B7ND7mv8w/4804">TS</a>]

01:20:05   is how you resupply it's how you do [<a href="https://overcast.fm/+B7ND7mv8w/4805">TS</a>]

01:20:08   everything and so that's the focus on [<a href="https://overcast.fm/+B7ND7mv8w/4808">TS</a>]

01:20:09   clothes and echo and all sort of stuff [<a href="https://overcast.fm/+B7ND7mv8w/4809">TS</a>]

01:20:11   fits into that and having a uh having [<a href="https://overcast.fm/+B7ND7mv8w/4811">TS</a>]

01:20:16   another brand that's not Amazon I think [<a href="https://overcast.fm/+B7ND7mv8w/4816">TS</a>]

01:20:19   doesn't fit into that in the long run [<a href="https://overcast.fm/+B7ND7mv8w/4819">TS</a>]

01:20:20   especially with prime because they want [<a href="https://overcast.fm/+B7ND7mv8w/4820">TS</a>]

01:20:22   to be it's all Amazon it's all prime and [<a href="https://overcast.fm/+B7ND7mv8w/4822">TS</a>]

01:20:25   so I I will see how long that poses for [<a href="https://overcast.fm/+B7ND7mv8w/4825">TS</a>]

01:20:29   this world but it's I doubt it'll be a [<a href="https://overcast.fm/+B7ND7mv8w/4829">TS</a>]

01:20:31   focus of their sort of apparel efforts [<a href="https://overcast.fm/+B7ND7mv8w/4831">TS</a>]

01:20:32   oh I think that is doing well I just [<a href="https://overcast.fm/+B7ND7mv8w/4832">TS</a>]

01:20:35   maybe it's just continues to run as a [<a href="https://overcast.fm/+B7ND7mv8w/4835">TS</a>]

01:20:37   sort of independent you know I think you [<a href="https://overcast.fm/+B7ND7mv8w/4837">TS</a>]

01:20:40   could easily be it well maybe not maybe [<a href="https://overcast.fm/+B7ND7mv8w/4840">TS</a>]

01:20:42   they make you sign in with Amazon I [<a href="https://overcast.fm/+B7ND7mv8w/4842">TS</a>]

01:20:44   don't know but I thought I was going to [<a href="https://overcast.fm/+B7ND7mv8w/4844">TS</a>]

01:20:45   say that I think you can shop at Zappos [<a href="https://overcast.fm/+B7ND7mv8w/4845">TS</a>]

01:20:47   and not even know that they're a [<a href="https://overcast.fm/+B7ND7mv8w/4847">TS</a>]

01:20:48   subsidiary but yeah right and I think [<a href="https://overcast.fm/+B7ND7mv8w/4848">TS</a>]

01:20:52   that that's fine fram's I mean as long [<a href="https://overcast.fm/+B7ND7mv8w/4852">TS</a>]

01:20:55   as it's not someone else as long as they [<a href="https://overcast.fm/+B7ND7mv8w/4855">TS</a>]

01:20:58   own it here's the thing that it doesn't [<a href="https://overcast.fm/+B7ND7mv8w/4858">TS</a>]

01:21:00   surprise me but it's it it it still I [<a href="https://overcast.fm/+B7ND7mv8w/4860">TS</a>]

01:21:05   still found it striking was how much of [<a href="https://overcast.fm/+B7ND7mv8w/4865">TS</a>]

01:21:07   the reaction to the Amazon are the echo [<a href="https://overcast.fm/+B7ND7mv8w/4867">TS</a>]

01:21:09   look the one that's a camera for you [<a href="https://overcast.fm/+B7ND7mv8w/4869">TS</a>]

01:21:11   getting dressed was a sort of knee-jerk [<a href="https://overcast.fm/+B7ND7mv8w/4871">TS</a>]

01:21:14   you think I'm putting a camera connected [<a href="https://overcast.fm/+B7ND7mv8w/4874">TS</a>]

01:21:17   to the cloud in my dressing room you got [<a href="https://overcast.fm/+B7ND7mv8w/4877">TS</a>]

01:21:19   to be kidding me [<a href="https://overcast.fm/+B7ND7mv8w/4879">TS</a>]

01:21:20   um like a sort of knee-jerk I am NOT [<a href="https://overcast.fm/+B7ND7mv8w/4880">TS</a>]

01:21:23   putting a computerised camera that you [<a href="https://overcast.fm/+B7ND7mv8w/4883">TS</a>]

01:21:25   know uploads pictures to the web I don't [<a href="https://overcast.fm/+B7ND7mv8w/4885">TS</a>]

01:21:28   you know that you don't trust it or [<a href="https://overcast.fm/+B7ND7mv8w/4888">TS</a>]

01:21:29   whatever and I understand it and it you [<a href="https://overcast.fm/+B7ND7mv8w/4889">TS</a>]

01:21:32   know it certainly is it's a reasonable [<a href="https://overcast.fm/+B7ND7mv8w/4892">TS</a>]

01:21:36   concern that you'd want it to be private [<a href="https://overcast.fm/+B7ND7mv8w/4896">TS</a>]

01:21:39   and you want it to come from a company [<a href="https://overcast.fm/+B7ND7mv8w/4899">TS</a>]

01:21:40   that you trust and you know it common [<a href="https://overcast.fm/+B7ND7mv8w/4900">TS</a>]

01:21:43   sense that you'd think you know at least [<a href="https://overcast.fm/+B7ND7mv8w/4903">TS</a>]

01:21:44   think twice before you bought it and [<a href="https://overcast.fm/+B7ND7mv8w/4904">TS</a>]

01:21:46   installed it [<a href="https://overcast.fm/+B7ND7mv8w/4906">TS</a>]

01:21:48   but I think it's almost silly to take [<a href="https://overcast.fm/+B7ND7mv8w/4908">TS</a>]

01:21:51   the point that you don't think that [<a href="https://overcast.fm/+B7ND7mv8w/4911">TS</a>]

01:21:53   we're going to have cameras all over our [<a href="https://overcast.fm/+B7ND7mv8w/4913">TS</a>]

01:21:55   houses soon like it's clearly that's [<a href="https://overcast.fm/+B7ND7mv8w/4915">TS</a>]

01:21:58   where it's the only way to go yeah the [<a href="https://overcast.fm/+B7ND7mv8w/4918">TS</a>]

01:22:01   other thing too is I mean is a is a [<a href="https://overcast.fm/+B7ND7mv8w/4921">TS</a>]

01:22:04   camera really much worse than the echo [<a href="https://overcast.fm/+B7ND7mv8w/4924">TS</a>]

01:22:06   itself I mean the the entire category is [<a href="https://overcast.fm/+B7ND7mv8w/4926">TS</a>]

01:22:10   very but that's how we've acted that a [<a href="https://overcast.fm/+B7ND7mv8w/4930">TS</a>]

01:22:13   couple years ago they just dies down it [<a href="https://overcast.fm/+B7ND7mv8w/4933">TS</a>]

01:22:16   and I'm not saying that we should yeah I [<a href="https://overcast.fm/+B7ND7mv8w/4936">TS</a>]

01:22:21   think you know I think anybody who knows [<a href="https://overcast.fm/+B7ND7mv8w/4941">TS</a>]

01:22:22   me at all through the show or Darren [<a href="https://overcast.fm/+B7ND7mv8w/4942">TS</a>]

01:22:25   fireball would would guess that I'm it's [<a href="https://overcast.fm/+B7ND7mv8w/4945">TS</a>]

01:22:28   not like I rush headlong into new things [<a href="https://overcast.fm/+B7ND7mv8w/4948">TS</a>]

01:22:31   without thinking about them you know in [<a href="https://overcast.fm/+B7ND7mv8w/4951">TS</a>]

01:22:34   some ways on the lowercase C [<a href="https://overcast.fm/+B7ND7mv8w/4954">TS</a>]

01:22:35   conservative a lot of it you know and I [<a href="https://overcast.fm/+B7ND7mv8w/4955">TS</a>]

01:22:38   don't but you know I find out what I [<a href="https://overcast.fm/+B7ND7mv8w/4958">TS</a>]

01:22:41   like it and I stick with it so I'm not [<a href="https://overcast.fm/+B7ND7mv8w/4961">TS</a>]

01:22:44   drawn to new and shiny all the time [<a href="https://overcast.fm/+B7ND7mv8w/4964">TS</a>]

01:22:47   but I feel like everybody's a little bit [<a href="https://overcast.fm/+B7ND7mv8w/4967">TS</a>]

01:22:49   - in some ways it's good that there's a [<a href="https://overcast.fm/+B7ND7mv8w/4969">TS</a>]

01:22:51   lot of people who are whose first [<a href="https://overcast.fm/+B7ND7mv8w/4971">TS</a>]

01:22:53   concerns privacy as opposed to thinking [<a href="https://overcast.fm/+B7ND7mv8w/4973">TS</a>]

01:22:55   about the cool things you could do with [<a href="https://overcast.fm/+B7ND7mv8w/4975">TS</a>]

01:22:57   something like this but I'm reminded of [<a href="https://overcast.fm/+B7ND7mv8w/4977">TS</a>]

01:22:59   God it must probably like 99 or [<a href="https://overcast.fm/+B7ND7mv8w/4979">TS</a>]

01:23:02   something like that but way back you [<a href="https://overcast.fm/+B7ND7mv8w/4982">TS</a>]

01:23:04   know around the the millennium when like [<a href="https://overcast.fm/+B7ND7mv8w/4984">TS</a>]

01:23:07   Mac apps into Indy Mac apps first [<a href="https://overcast.fm/+B7ND7mv8w/4987">TS</a>]

01:23:10   started adding features where they would [<a href="https://overcast.fm/+B7ND7mv8w/4990">TS</a>]

01:23:12   phone home and just say like you [<a href="https://overcast.fm/+B7ND7mv8w/4992">TS</a>]

01:23:15   couldn't even upgrade it would like [<a href="https://overcast.fm/+B7ND7mv8w/4995">TS</a>]

01:23:17   sparkle the technologies where you can [<a href="https://overcast.fm/+B7ND7mv8w/4997">TS</a>]

01:23:19   hit a button and have you know you're [<a href="https://overcast.fm/+B7ND7mv8w/4999">TS</a>]

01:23:21   using version 3.1 version 3.2 is out [<a href="https://overcast.fm/+B7ND7mv8w/5001">TS</a>]

01:23:24   would you like to upgrade you just hit a [<a href="https://overcast.fm/+B7ND7mv8w/5004">TS</a>]

01:23:26   button and it downloads and upgrades and [<a href="https://overcast.fm/+B7ND7mv8w/5006">TS</a>]

01:23:27   quits and relaunches and there you go [<a href="https://overcast.fm/+B7ND7mv8w/5007">TS</a>]

01:23:29   you're running the new one but there [<a href="https://overcast.fm/+B7ND7mv8w/5009">TS</a>]

01:23:30   were apps that would just just put a [<a href="https://overcast.fm/+B7ND7mv8w/5010">TS</a>]

01:23:32   dialogue up and say hey there's a new [<a href="https://overcast.fm/+B7ND7mv8w/5012">TS</a>]

01:23:34   version do you want to go to the website [<a href="https://overcast.fm/+B7ND7mv8w/5014">TS</a>]

01:23:35   and download it and people freaked the [<a href="https://overcast.fm/+B7ND7mv8w/5015">TS</a>]

01:23:37   fuck out because they were like what the [<a href="https://overcast.fm/+B7ND7mv8w/5017">TS</a>]

01:23:39   hell you'd you know and and you know [<a href="https://overcast.fm/+B7ND7mv8w/5019">TS</a>]

01:23:41   sniffing the network traffic and you [<a href="https://overcast.fm/+B7ND7mv8w/5021">TS</a>]

01:23:43   know and and it's not like they were [<a href="https://overcast.fm/+B7ND7mv8w/5023">TS</a>]

01:23:45   revealing anything but the fact that the [<a href="https://overcast.fm/+B7ND7mv8w/5025">TS</a>]

01:23:47   app was phoning home with anything even [<a href="https://overcast.fm/+B7ND7mv8w/5027">TS</a>]

01:23:49   just check the version was too much for [<a href="https://overcast.fm/+B7ND7mv8w/5029">TS</a>]

01:23:52   people and there were people who would [<a href="https://overcast.fm/+B7ND7mv8w/5032">TS</a>]

01:23:54   be like I'm you know and a minute I'm [<a href="https://overcast.fm/+B7ND7mv8w/5034">TS</a>]

01:23:55   deleting this app I'm switching to a [<a href="https://overcast.fm/+B7ND7mv8w/5035">TS</a>]

01:23:57   competitor because there's no way that [<a href="https://overcast.fm/+B7ND7mv8w/5037">TS</a>]

01:23:59   any song [<a href="https://overcast.fm/+B7ND7mv8w/5039">TS</a>]

01:24:00   where mine is going to phone home to the [<a href="https://overcast.fm/+B7ND7mv8w/5040">TS</a>]

01:24:02   developer server even if it's just to [<a href="https://overcast.fm/+B7ND7mv8w/5042">TS</a>]

01:24:05   check the Virgin and I I don't want to [<a href="https://overcast.fm/+B7ND7mv8w/5045">TS</a>]

01:24:09   make fun of it too bad but I mean that's [<a href="https://overcast.fm/+B7ND7mv8w/5049">TS</a>]

01:24:11   you know there is there an app that you [<a href="https://overcast.fm/+B7ND7mv8w/5051">TS</a>]

01:24:15   use today that doesn't doesn't notify [<a href="https://overcast.fm/+B7ND7mv8w/5055">TS</a>]

01:24:17   you when there's a new version and I [<a href="https://overcast.fm/+B7ND7mv8w/5057">TS</a>]

01:24:19   feel like yeah we're going that way with [<a href="https://overcast.fm/+B7ND7mv8w/5059">TS</a>]

01:24:21   microphones and cameras we are with us I [<a href="https://overcast.fm/+B7ND7mv8w/5061">TS</a>]

01:24:24   think there's there's two sort of points [<a href="https://overcast.fm/+B7ND7mv8w/5064">TS</a>]

01:24:26   to make one is your broader point in [<a href="https://overcast.fm/+B7ND7mv8w/5066">TS</a>]

01:24:29   this is the most important point is this [<a href="https://overcast.fm/+B7ND7mv8w/5069">TS</a>]

01:24:31   is sort of inevitable like we're going [<a href="https://overcast.fm/+B7ND7mv8w/5071">TS</a>]

01:24:33   down this direction and the fact of the [<a href="https://overcast.fm/+B7ND7mv8w/5073">TS</a>]

01:24:35   matter is that most people just don't [<a href="https://overcast.fm/+B7ND7mv8w/5075">TS</a>]

01:24:38   care and and this applies to their [<a href="https://overcast.fm/+B7ND7mv8w/5078">TS</a>]

01:24:41   online privacy it applies to and this is [<a href="https://overcast.fm/+B7ND7mv8w/5081">TS</a>]

01:24:43   the big problem with with you know sort [<a href="https://overcast.fm/+B7ND7mv8w/5083">TS</a>]

01:24:45   of fighting for for privacy when it [<a href="https://overcast.fm/+B7ND7mv8w/5085">TS</a>]

01:24:49   comes technology products is that [<a href="https://overcast.fm/+B7ND7mv8w/5089">TS</a>]

01:24:51   unfortunately people don't care and [<a href="https://overcast.fm/+B7ND7mv8w/5091">TS</a>]

01:24:53   maybe at some point there will be some [<a href="https://overcast.fm/+B7ND7mv8w/5093">TS</a>]

01:24:55   scandal that's so bad that is so big [<a href="https://overcast.fm/+B7ND7mv8w/5095">TS</a>]

01:24:57   that it will actually become something [<a href="https://overcast.fm/+B7ND7mv8w/5097">TS</a>]

01:25:00   that people care about but to date [<a href="https://overcast.fm/+B7ND7mv8w/5100">TS</a>]

01:25:02   there's no evidence that that's going to [<a href="https://overcast.fm/+B7ND7mv8w/5102">TS</a>]

01:25:04   happen people value convenience they [<a href="https://overcast.fm/+B7ND7mv8w/5104">TS</a>]

01:25:06   just they just do and and related to [<a href="https://overcast.fm/+B7ND7mv8w/5106">TS</a>]

01:25:11   that though that it actually is really [<a href="https://overcast.fm/+B7ND7mv8w/5111">TS</a>]

01:25:14   concerning like the whole echo thing [<a href="https://overcast.fm/+B7ND7mv8w/5114">TS</a>]

01:25:15   like I have I have echoes over my house [<a href="https://overcast.fm/+B7ND7mv8w/5115">TS</a>]

01:25:17   but the actual like it's not really [<a href="https://overcast.fm/+B7ND7mv8w/5117">TS</a>]

01:25:21   clear [<a href="https://overcast.fm/+B7ND7mv8w/5121">TS</a>]

01:25:21   I mean amazon says that that they're [<a href="https://overcast.fm/+B7ND7mv8w/5121">TS</a>]

01:25:23   that they're secure and all this sort of [<a href="https://overcast.fm/+B7ND7mv8w/5123">TS</a>]

01:25:25   stuff but there's no really recourse for [<a href="https://overcast.fm/+B7ND7mv8w/5125">TS</a>]

01:25:28   people if they were used badly like it [<a href="https://overcast.fm/+B7ND7mv8w/5128">TS</a>]

01:25:32   really is just kind of trusting this [<a href="https://overcast.fm/+B7ND7mv8w/5132">TS</a>]

01:25:33   massive corporation is going to do the [<a href="https://overcast.fm/+B7ND7mv8w/5133">TS</a>]

01:25:36   right thing and uh and yeah obviously [<a href="https://overcast.fm/+B7ND7mv8w/5136">TS</a>]

01:25:40   people can and will track their network [<a href="https://overcast.fm/+B7ND7mv8w/5140">TS</a>]

01:25:43   and make sure that it's only sending [<a href="https://overcast.fm/+B7ND7mv8w/5143">TS</a>]

01:25:45   when you know when Alexis triggered [<a href="https://overcast.fm/+B7ND7mv8w/5145">TS</a>]

01:25:47   whatever might be and but then once it's [<a href="https://overcast.fm/+B7ND7mv8w/5147">TS</a>]

01:25:49   on the servers you don't really know [<a href="https://overcast.fm/+B7ND7mv8w/5149">TS</a>]

01:25:50   what's happening to it it really is a [<a href="https://overcast.fm/+B7ND7mv8w/5150">TS</a>]

01:25:51   massive massive problem unfortunately [<a href="https://overcast.fm/+B7ND7mv8w/5151">TS</a>]

01:25:53   it's a problem that absent some sort of [<a href="https://overcast.fm/+B7ND7mv8w/5153">TS</a>]

01:25:58   like popular will it's hard to see [<a href="https://overcast.fm/+B7ND7mv8w/5158">TS</a>]

01:26:00   anything being done about it right once [<a href="https://overcast.fm/+B7ND7mv8w/5160">TS</a>]

01:26:04   you once your yo dingus you know turn [<a href="https://overcast.fm/+B7ND7mv8w/5164">TS</a>]

01:26:08   out turn out the lights in the kitchen [<a href="https://overcast.fm/+B7ND7mv8w/5168">TS</a>]

01:26:09   command goes there you have no idea [<a href="https://overcast.fm/+B7ND7mv8w/5169">TS</a>]

01:26:11   where that audio [<a href="https://overcast.fm/+B7ND7mv8w/5171">TS</a>]

01:26:13   and how long and lasts and what they do [<a href="https://overcast.fm/+B7ND7mv8w/5173">TS</a>]

01:26:15   with it it's a bit as a black box so I'm [<a href="https://overcast.fm/+B7ND7mv8w/5175">TS</a>]

01:26:17   not discounting the privacy concerns but [<a href="https://overcast.fm/+B7ND7mv8w/5177">TS</a>]

01:26:19   I think and it's just like it's such a [<a href="https://overcast.fm/+B7ND7mv8w/5179">TS</a>]

01:26:21   small example but just like how apps [<a href="https://overcast.fm/+B7ND7mv8w/5181">TS</a>]

01:26:23   that can run a version check and notify [<a href="https://overcast.fm/+B7ND7mv8w/5183">TS</a>]

01:26:26   you of a new version it is a trade-off [<a href="https://overcast.fm/+B7ND7mv8w/5186">TS</a>]

01:26:29   of privacy where you know there is some [<a href="https://overcast.fm/+B7ND7mv8w/5189">TS</a>]

01:26:32   information of yours that is going to [<a href="https://overcast.fm/+B7ND7mv8w/5192">TS</a>]

01:26:34   the developer and they can you know [<a href="https://overcast.fm/+B7ND7mv8w/5194">TS</a>]

01:26:36   maybe you know a lot of times send other [<a href="https://overcast.fm/+B7ND7mv8w/5196">TS</a>]

01:26:39   things too like what model McIntosh [<a href="https://overcast.fm/+B7ND7mv8w/5199">TS</a>]

01:26:41   you're on and how much RAM you have or [<a href="https://overcast.fm/+B7ND7mv8w/5201">TS</a>]

01:26:42   something like that you're are trading [<a href="https://overcast.fm/+B7ND7mv8w/5202">TS</a>]

01:26:44   some privacy by allowing the software to [<a href="https://overcast.fm/+B7ND7mv8w/5204">TS</a>]

01:26:46   do it but in return you're getting [<a href="https://overcast.fm/+B7ND7mv8w/5206">TS</a>]

01:26:48   something of such convenience it is so [<a href="https://overcast.fm/+B7ND7mv8w/5208">TS</a>]

01:26:50   much that the days when you used to have [<a href="https://overcast.fm/+B7ND7mv8w/5210">TS</a>]

01:26:52   to manually you know like follow you [<a href="https://overcast.fm/+B7ND7mv8w/5212">TS</a>]

01:26:54   know there's to be a website like Mac [<a href="https://overcast.fm/+B7ND7mv8w/5214">TS</a>]

01:26:56   update where you'd like part of my [<a href="https://overcast.fm/+B7ND7mv8w/5216">TS</a>]

01:26:58   morning was go to Mac updating and what [<a href="https://overcast.fm/+B7ND7mv8w/5218">TS</a>]

01:27:01   was the other one version version [<a href="https://overcast.fm/+B7ND7mv8w/5221">TS</a>]

01:27:02   tracker you'd go to version tracker and [<a href="https://overcast.fm/+B7ND7mv8w/5222">TS</a>]

01:27:05   just see if any of the software I use [<a href="https://overcast.fm/+B7ND7mv8w/5225">TS</a>]

01:27:06   has a new version out and if so go go [<a href="https://overcast.fm/+B7ND7mv8w/5226">TS</a>]

01:27:09   and update it yeah I mean that was [<a href="https://overcast.fm/+B7ND7mv8w/5229">TS</a>]

01:27:11   actually part of my like daily routine [<a href="https://overcast.fm/+B7ND7mv8w/5231">TS</a>]

01:27:14   it seems like madness at this point and [<a href="https://overcast.fm/+B7ND7mv8w/5234">TS</a>]

01:27:17   you know there's so much of the [<a href="https://overcast.fm/+B7ND7mv8w/5237">TS</a>]

01:27:18   convenience of these AI assistants the [<a href="https://overcast.fm/+B7ND7mv8w/5238">TS</a>]

01:27:24   in were just just touching our toes in [<a href="https://overcast.fm/+B7ND7mv8w/5244">TS</a>]

01:27:26   it like I don't know I the more I think [<a href="https://overcast.fm/+B7ND7mv8w/5246">TS</a>]

01:27:28   about it and I know I've been talking [<a href="https://overcast.fm/+B7ND7mv8w/5248">TS</a>]

01:27:30   about it a lot more on the show like if [<a href="https://overcast.fm/+B7ND7mv8w/5250">TS</a>]

01:27:32   I were to go to a company like Apple or [<a href="https://overcast.fm/+B7ND7mv8w/5252">TS</a>]

01:27:35   Microsoft or something or n8 or Google [<a href="https://overcast.fm/+B7ND7mv8w/5255">TS</a>]

01:27:37   like what what would I want to be [<a href="https://overcast.fm/+B7ND7mv8w/5257">TS</a>]

01:27:39   working on I mean until now it almost [<a href="https://overcast.fm/+B7ND7mv8w/5259">TS</a>]

01:27:42   unquestionably what I would want to be [<a href="https://overcast.fm/+B7ND7mv8w/5262">TS</a>]

01:27:43   working on is you visual user interface [<a href="https://overcast.fm/+B7ND7mv8w/5263">TS</a>]

01:27:46   stuff for the GUI I think if I were [<a href="https://overcast.fm/+B7ND7mv8w/5266">TS</a>]

01:27:50   there now I think the AI stuff would be [<a href="https://overcast.fm/+B7ND7mv8w/5270">TS</a>]

01:27:53   what I would want to work on because I [<a href="https://overcast.fm/+B7ND7mv8w/5273">TS</a>]

01:27:55   feel like there's so much potential [<a href="https://overcast.fm/+B7ND7mv8w/5275">TS</a>]

01:27:56   there wasn't it's interesting about the [<a href="https://overcast.fm/+B7ND7mv8w/5276">TS</a>]

01:27:59   echo and with the echo show is I think [<a href="https://overcast.fm/+B7ND7mv8w/5279">TS</a>]

01:28:00   it's in some respects it was good for [<a href="https://overcast.fm/+B7ND7mv8w/5280">TS</a>]

01:28:03   Amazon to watch with just the speaker [<a href="https://overcast.fm/+B7ND7mv8w/5283">TS</a>]

01:28:05   because it sort of it was like the [<a href="https://overcast.fm/+B7ND7mv8w/5285">TS</a>]

01:28:07   original Mac launching without arrow [<a href="https://overcast.fm/+B7ND7mv8w/5287">TS</a>]

01:28:09   keys so you like you had to use the [<a href="https://overcast.fm/+B7ND7mv8w/5289">TS</a>]

01:28:12   mouse and like the foundation of it [<a href="https://overcast.fm/+B7ND7mv8w/5292">TS</a>]

01:28:14   being a voice interface was is baked in [<a href="https://overcast.fm/+B7ND7mv8w/5294">TS</a>]

01:28:18   very very deeply and so now the show [<a href="https://overcast.fm/+B7ND7mv8w/5298">TS</a>]

01:28:19   comes out and it has a screen but it's [<a href="https://overcast.fm/+B7ND7mv8w/5299">TS</a>]

01:28:22   not a touch screen it's still all [<a href="https://overcast.fm/+B7ND7mv8w/5302">TS</a>]

01:28:23   voice-controlled but it's a weird [<a href="https://overcast.fm/+B7ND7mv8w/5303">TS</a>]

01:28:26   because if [<a href="https://overcast.fm/+B7ND7mv8w/5306">TS</a>]

01:28:27   came out originally we say why there's a [<a href="https://overcast.fm/+B7ND7mv8w/5307">TS</a>]

01:28:28   screen it's not touchscreen this is so [<a href="https://overcast.fm/+B7ND7mv8w/5308">TS</a>]

01:28:29   weird in people like wouldn't really get [<a href="https://overcast.fm/+B7ND7mv8w/5309">TS</a>]

01:28:31   how to interact with it now it's like oh [<a href="https://overcast.fm/+B7ND7mv8w/5311">TS</a>]

01:28:33   wow it's so much so convenient is it you [<a href="https://overcast.fm/+B7ND7mv8w/5313">TS</a>]

01:28:35   it's an echo with a screen like the [<a href="https://overcast.fm/+B7ND7mv8w/5315">TS</a>]

01:28:38   whole framing in the way you think about [<a href="https://overcast.fm/+B7ND7mv8w/5318">TS</a>]

01:28:39   the product is actually totally [<a href="https://overcast.fm/+B7ND7mv8w/5319">TS</a>]

01:28:42   different because they it was a more [<a href="https://overcast.fm/+B7ND7mv8w/5322">TS</a>]

01:28:44   sort of limited product to start out [<a href="https://overcast.fm/+B7ND7mv8w/5324">TS</a>]

01:28:46   with I did not realize it was not a [<a href="https://overcast.fm/+B7ND7mv8w/5326">TS</a>]

01:28:47   touchscreen I find that shocking it's [<a href="https://overcast.fm/+B7ND7mv8w/5327">TS</a>]

01:28:50   not a touchscreen I know wow that's [<a href="https://overcast.fm/+B7ND7mv8w/5330">TS</a>]

01:28:53   shocking to me I find that crazy I think [<a href="https://overcast.fm/+B7ND7mv8w/5333">TS</a>]

01:28:55   that's a huge mistake I think there's [<a href="https://overcast.fm/+B7ND7mv8w/5335">TS</a>]

01:28:58   all sorts of things that you'd want to [<a href="https://overcast.fm/+B7ND7mv8w/5338">TS</a>]

01:28:59   do that you'd want to be able to touch [<a href="https://overcast.fm/+B7ND7mv8w/5339">TS</a>]

01:29:00   to confirm or something like that [<a href="https://overcast.fm/+B7ND7mv8w/5340">TS</a>]

01:29:02   wait ah yeah no that's I'm totally wrong [<a href="https://overcast.fm/+B7ND7mv8w/5342">TS</a>]

01:29:04   it is a touchscreen oh I thought I [<a href="https://overcast.fm/+B7ND7mv8w/5344">TS</a>]

01:29:09   thought maybe someone at Amazon had a [<a href="https://overcast.fm/+B7ND7mv8w/5349">TS</a>]

01:29:11   stroke or something yeah I know I did [<a href="https://overcast.fm/+B7ND7mv8w/5351">TS</a>]

01:29:14   that's funny I don't know I knew it's a [<a href="https://overcast.fm/+B7ND7mv8w/5354">TS</a>]

01:29:16   touchscreen and I guess I got stuck in [<a href="https://overcast.fm/+B7ND7mv8w/5356">TS</a>]

01:29:18   my head that was not a touchscreen the [<a href="https://overcast.fm/+B7ND7mv8w/5358">TS</a>]

01:29:19   the the the point I was been meaning to [<a href="https://overcast.fm/+B7ND7mv8w/5359">TS</a>]

01:29:22   make talk about it ordered altitude no [<a href="https://overcast.fm/+B7ND7mv8w/5362">TS</a>]

01:29:26   way man we're living on the point I try [<a href="https://overcast.fm/+B7ND7mv8w/5366">TS</a>]

01:29:29   to make though is the the primary means [<a href="https://overcast.fm/+B7ND7mv8w/5369">TS</a>]

01:29:31   of interacting with it is is voice I had [<a href="https://overcast.fm/+B7ND7mv8w/5371">TS</a>]

01:29:34   it been a touchscreen to start out with [<a href="https://overcast.fm/+B7ND7mv8w/5374">TS</a>]

01:29:35   as I'm trying to say it would have it [<a href="https://overcast.fm/+B7ND7mv8w/5375">TS</a>]

01:29:37   would have been much more limited than [<a href="https://overcast.fm/+B7ND7mv8w/5377">TS</a>]

01:29:39   it is because every developers all the [<a href="https://overcast.fm/+B7ND7mv8w/5379">TS</a>]

01:29:42   skills would have all been biased [<a href="https://overcast.fm/+B7ND7mv8w/5382">TS</a>]

01:29:44   towards touch now they're all biased [<a href="https://overcast.fm/+B7ND7mv8w/5384">TS</a>]

01:29:46   towards voice you can add on touch yeah [<a href="https://overcast.fm/+B7ND7mv8w/5386">TS</a>]

01:29:48   that was weird I just completely [<a href="https://overcast.fm/+B7ND7mv8w/5388">TS</a>]

01:29:49   hallucinate for like five minutes there [<a href="https://overcast.fm/+B7ND7mv8w/5389">TS</a>]

01:29:51   I just wrote about it yesterday I wrote [<a href="https://overcast.fm/+B7ND7mv8w/5391">TS</a>]

01:29:52   about of being a touchscreen I just [<a href="https://overcast.fm/+B7ND7mv8w/5392">TS</a>]

01:29:54   think I do see your point that I see [<a href="https://overcast.fm/+B7ND7mv8w/5394">TS</a>]

01:29:55   your point though that it is it is voice [<a href="https://overcast.fm/+B7ND7mv8w/5395">TS</a>]

01:29:58   first and it matters what's first you [<a href="https://overcast.fm/+B7ND7mv8w/5398">TS</a>]

01:30:00   know that the Mac being Mouse first [<a href="https://overcast.fm/+B7ND7mv8w/5400">TS</a>]

01:30:02   influenced the design that the GUI in a [<a href="https://overcast.fm/+B7ND7mv8w/5402">TS</a>]

01:30:05   way that if you could have treated it as [<a href="https://overcast.fm/+B7ND7mv8w/5405">TS</a>]

01:30:07   keyboard first it that's how the [<a href="https://overcast.fm/+B7ND7mv8w/5407">TS</a>]

01:30:09   software would have been written because [<a href="https://overcast.fm/+B7ND7mv8w/5409">TS</a>]

01:30:10   that's how all the other software and [<a href="https://overcast.fm/+B7ND7mv8w/5410">TS</a>]

01:30:12   all the other platforms was written [<a href="https://overcast.fm/+B7ND7mv8w/5412">TS</a>]

01:30:13   right exactly exactly [<a href="https://overcast.fm/+B7ND7mv8w/5413">TS</a>]

01:30:14   now is you could use an original [<a href="https://overcast.fm/+B7ND7mv8w/5414">TS</a>]

01:30:17   Macintosh like if you had two of the [<a href="https://overcast.fm/+B7ND7mv8w/5417">TS</a>]

01:30:21   original Macintosh side by side and one [<a href="https://overcast.fm/+B7ND7mv8w/5421">TS</a>]

01:30:23   of them only had the mouse hooked up and [<a href="https://overcast.fm/+B7ND7mv8w/5423">TS</a>]

01:30:24   the other one only had the keyboard [<a href="https://overcast.fm/+B7ND7mv8w/5424">TS</a>]

01:30:26   hooked up you could get more done on the [<a href="https://overcast.fm/+B7ND7mv8w/5426">TS</a>]

01:30:28   one that had the mouse hooked up and [<a href="https://overcast.fm/+B7ND7mv8w/5428">TS</a>]

01:30:29   there might have been things that you [<a href="https://overcast.fm/+B7ND7mv8w/5429">TS</a>]

01:30:31   couldn't even do on the keyboard one [<a href="https://overcast.fm/+B7ND7mv8w/5431">TS</a>]

01:30:32   yeah you couldn't even get to the menu [<a href="https://overcast.fm/+B7ND7mv8w/5432">TS</a>]

01:30:35   bar the only thing you could do in the [<a href="https://overcast.fm/+B7ND7mv8w/5435">TS</a>]

01:30:36   menu bar was have the keyboard shortcuts [<a href="https://overcast.fm/+B7ND7mv8w/5436">TS</a>]

01:30:38   memorized [<a href="https://overcast.fm/+B7ND7mv8w/5438">TS</a>]

01:30:39   right and I mean in the long run day [<a href="https://overcast.fm/+B7ND7mv8w/5439">TS</a>]

01:30:42   they brought them back and it's better [<a href="https://overcast.fm/+B7ND7mv8w/5442">TS</a>]

01:30:43   it's better to have all you know the [<a href="https://overcast.fm/+B7ND7mv8w/5443">TS</a>]

01:30:45   arrow he's there and right and whatnot [<a href="https://overcast.fm/+B7ND7mv8w/5445">TS</a>]

01:30:46   but but as far as like getting the [<a href="https://overcast.fm/+B7ND7mv8w/5446">TS</a>]

01:30:48   paradigm watch and and you know if had [<a href="https://overcast.fm/+B7ND7mv8w/5448">TS</a>]

01:30:52   it been a touchscreen to start it would [<a href="https://overcast.fm/+B7ND7mv8w/5452">TS</a>]

01:30:55   have you know it that's just kind of [<a href="https://overcast.fm/+B7ND7mv8w/5455">TS</a>]

01:30:57   like it it was just a phone but worse [<a href="https://overcast.fm/+B7ND7mv8w/5457">TS</a>]

01:31:00   because it's locked in went one spot in [<a href="https://overcast.fm/+B7ND7mv8w/5460">TS</a>]

01:31:01   the to really drive home that it is a [<a href="https://overcast.fm/+B7ND7mv8w/5461">TS</a>]

01:31:05   voice interface yeah I think they're [<a href="https://overcast.fm/+B7ND7mv8w/5465">TS</a>]

01:31:07   better off starting there but that said [<a href="https://overcast.fm/+B7ND7mv8w/5467">TS</a>]

01:31:09   the other thing though with the screen [<a href="https://overcast.fm/+B7ND7mv8w/5469">TS</a>]

01:31:12   is I think this this calling thing we [<a href="https://overcast.fm/+B7ND7mv8w/5472">TS</a>]

01:31:16   mentioned do talk board with the phone [<a href="https://overcast.fm/+B7ND7mv8w/5476">TS</a>]

01:31:17   and stuff like that but I think there [<a href="https://overcast.fm/+B7ND7mv8w/5477">TS</a>]

01:31:19   really is value to being able to just [<a href="https://overcast.fm/+B7ND7mv8w/5479">TS</a>]

01:31:23   initiate a conversation and probably the [<a href="https://overcast.fm/+B7ND7mv8w/5483">TS</a>]

01:31:25   most interesting thing here in here [<a href="https://overcast.fm/+B7ND7mv8w/5485">TS</a>]

01:31:26   Amazon totally sort of ripped off one of [<a href="https://overcast.fm/+B7ND7mv8w/5486">TS</a>]

01:31:28   their one of their companies like that [<a href="https://overcast.fm/+B7ND7mv8w/5488">TS</a>]

01:31:30   they have a venture fund for like [<a href="https://overcast.fm/+B7ND7mv8w/5490">TS</a>]

01:31:32   companies that enamel acts have built in [<a href="https://overcast.fm/+B7ND7mv8w/5492">TS</a>]

01:31:34   there's company that built a voice [<a href="https://overcast.fm/+B7ND7mv8w/5494">TS</a>]

01:31:36   communication device that has the echo [<a href="https://overcast.fm/+B7ND7mv8w/5496">TS</a>]

01:31:39   built in and it's basically Amazon just [<a href="https://overcast.fm/+B7ND7mv8w/5499">TS</a>]

01:31:41   completely Sherlock them it which is bad [<a href="https://overcast.fm/+B7ND7mv8w/5501">TS</a>]

01:31:44   enough when its software and it's [<a href="https://overcast.fm/+B7ND7mv8w/5504">TS</a>]

01:31:46   probably far more painful when it's [<a href="https://overcast.fm/+B7ND7mv8w/5506">TS</a>]

01:31:47   hardware but once you have trusted [<a href="https://overcast.fm/+B7ND7mv8w/5507">TS</a>]

01:31:50   people you can drop in which basically [<a href="https://overcast.fm/+B7ND7mv8w/5510">TS</a>]

01:31:52   means you can initiate a call without [<a href="https://overcast.fm/+B7ND7mv8w/5512">TS</a>]

01:31:55   there having to go through it like [<a href="https://overcast.fm/+B7ND7mv8w/5515">TS</a>]

01:31:56   actually answer it or do whatever you [<a href="https://overcast.fm/+B7ND7mv8w/5516">TS</a>]

01:31:57   you just be like sort of instant sort of [<a href="https://overcast.fm/+B7ND7mv8w/5517">TS</a>]

01:31:59   thing now if that sounds terrible a lot [<a href="https://overcast.fm/+B7ND7mv8w/5519">TS</a>]

01:32:00   situations but for me I'm in a different [<a href="https://overcast.fm/+B7ND7mv8w/5520">TS</a>]

01:32:03   a separate office from down the street [<a href="https://overcast.fm/+B7ND7mv8w/5523">TS</a>]

01:32:05   from from the house to be able just like [<a href="https://overcast.fm/+B7ND7mv8w/5525">TS</a>]

01:32:08   turn on bail to literally drop in its [<a href="https://overcast.fm/+B7ND7mv8w/5528">TS</a>]

01:32:11   someone if I was working from home to [<a href="https://overcast.fm/+B7ND7mv8w/5531">TS</a>]

01:32:13   have some be able to you know come in [<a href="https://overcast.fm/+B7ND7mv8w/5533">TS</a>]

01:32:14   the stop the door stick their head in [<a href="https://overcast.fm/+B7ND7mv8w/5534">TS</a>]

01:32:16   it's the same sort of idea obviously [<a href="https://overcast.fm/+B7ND7mv8w/5536">TS</a>]

01:32:18   you're not gonna use it all the time but [<a href="https://overcast.fm/+B7ND7mv8w/5538">TS</a>]

01:32:20   the possibility I think is is compelling [<a href="https://overcast.fm/+B7ND7mv8w/5540">TS</a>]

01:32:22   and interesting and fundamentally [<a href="https://overcast.fm/+B7ND7mv8w/5542">TS</a>]

01:32:24   different from FaceTime fundamentally [<a href="https://overcast.fm/+B7ND7mv8w/5544">TS</a>]

01:32:25   different from having to get your phone [<a href="https://overcast.fm/+B7ND7mv8w/5545">TS</a>]

01:32:26   and pull it out for the kids to call you [<a href="https://overcast.fm/+B7ND7mv8w/5546">TS</a>]

01:32:29   know grandma like something like this is [<a href="https://overcast.fm/+B7ND7mv8w/5549">TS</a>]

01:32:31   really is more convenient than than [<a href="https://overcast.fm/+B7ND7mv8w/5551">TS</a>]

01:32:34   having to use FaceTime mmm-hmm [<a href="https://overcast.fm/+B7ND7mv8w/5554">TS</a>]

01:32:37   I forget what it was in the context on [<a href="https://overcast.fm/+B7ND7mv8w/5557">TS</a>]

01:32:41   one of these things where I was like you [<a href="https://overcast.fm/+B7ND7mv8w/5561">TS</a>]

01:32:42   know but just how crude all of these [<a href="https://overcast.fm/+B7ND7mv8w/5562">TS</a>]

01:32:45   things whether whatever your favorite is [<a href="https://overcast.fm/+B7ND7mv8w/5565">TS</a>]

01:32:47   you know the Alexa platform or Siri or [<a href="https://overcast.fm/+B7ND7mv8w/5567">TS</a>]

01:32:49   Google or whatever it's so early days on [<a href="https://overcast.fm/+B7ND7mv8w/5569">TS</a>]

01:32:52   them that will we will look back and you [<a href="https://overcast.fm/+B7ND7mv8w/5572">TS</a>]

01:32:55   know this is like to the you know [<a href="https://overcast.fm/+B7ND7mv8w/5575">TS</a>]

01:32:57   personal computer like what the Apple to [<a href="https://overcast.fm/+B7ND7mv8w/5577">TS</a>]

01:32:59   was in 1981 you know its we're just at [<a href="https://overcast.fm/+B7ND7mv8w/5579">TS</a>]

01:33:03   the tip of the iceberg but that you can [<a href="https://overcast.fm/+B7ND7mv8w/5583">TS</a>]

01:33:05   see where we're going and I wrote that I [<a href="https://overcast.fm/+B7ND7mv8w/5585">TS</a>]

01:33:07   know really what I want is I want like a [<a href="https://overcast.fm/+B7ND7mv8w/5587">TS</a>]

01:33:09   c-3po but I thought about a couple days [<a href="https://overcast.fm/+B7ND7mv8w/5589">TS</a>]

01:33:12   later I realized I was totally wrong [<a href="https://overcast.fm/+B7ND7mv8w/5592">TS</a>]

01:33:13   that that's too much because the that's [<a href="https://overcast.fm/+B7ND7mv8w/5593">TS</a>]

01:33:15   a having the actual like robot who can [<a href="https://overcast.fm/+B7ND7mv8w/5595">TS</a>]

01:33:18   walk around is an entirely different set [<a href="https://overcast.fm/+B7ND7mv8w/5598">TS</a>]

01:33:19   of problems for these AI assistants what [<a href="https://overcast.fm/+B7ND7mv8w/5599">TS</a>]

01:33:22   I want is how from 2001 and I I wrote [<a href="https://overcast.fm/+B7ND7mv8w/5602">TS</a>]

01:33:25   that and I feel like every time you [<a href="https://overcast.fm/+B7ND7mv8w/5605">TS</a>]

01:33:26   bring up how everybody just goes [<a href="https://overcast.fm/+B7ND7mv8w/5606">TS</a>]

01:33:28   immediately to yeah but he you know [<a href="https://overcast.fm/+B7ND7mv8w/5608">TS</a>]

01:33:30   killed a bunch of astronauts and tried [<a href="https://overcast.fm/+B7ND7mv8w/5610">TS</a>]

01:33:31   to kill the other you know tried to kill [<a href="https://overcast.fm/+B7ND7mv8w/5611">TS</a>]

01:33:32   the last one too and had to be how'd it [<a href="https://overcast.fm/+B7ND7mv8w/5612">TS</a>]

01:33:34   be put right on alright put aside the [<a href="https://overcast.fm/+B7ND7mv8w/5614">TS</a>]

01:33:37   fact that he killed people [<a href="https://overcast.fm/+B7ND7mv8w/5617">TS</a>]

01:33:38   hahaha and he but he did kill people for [<a href="https://overcast.fm/+B7ND7mv8w/5618">TS</a>]

01:33:41   a very logical reason you know that I [<a href="https://overcast.fm/+B7ND7mv8w/5621">TS</a>]

01:33:43   don't want to spoil the movie but it's [<a href="https://overcast.fm/+B7ND7mv8w/5623">TS</a>]

01:33:44   you know and about it if you haven't [<a href="https://overcast.fm/+B7ND7mv8w/5624">TS</a>]

01:33:47   watched doesn't what do you watch [<a href="https://overcast.fm/+B7ND7mv8w/5627">TS</a>]

01:33:48   doesn't one but if you just if you think [<a href="https://overcast.fm/+B7ND7mv8w/5628">TS</a>]

01:33:51   about the stuff that how does in the [<a href="https://overcast.fm/+B7ND7mv8w/5631">TS</a>]

01:33:53   movie and how the astronauts interact [<a href="https://overcast.fm/+B7ND7mv8w/5633">TS</a>]

01:33:56   with them it's exactly where we're going [<a href="https://overcast.fm/+B7ND7mv8w/5636">TS</a>]

01:33:58   it is exactly the it is it it could not [<a href="https://overcast.fm/+B7ND7mv8w/5638">TS</a>]

01:34:04   be a better [<a href="https://overcast.fm/+B7ND7mv8w/5644">TS</a>]

01:34:04   everybody is racing towards how where [<a href="https://overcast.fm/+B7ND7mv8w/5644">TS</a>]

01:34:07   it's not just a voice in a speaker where [<a href="https://overcast.fm/+B7ND7mv8w/5647">TS</a>]

01:34:10   you can ask how you know what's what's [<a href="https://overcast.fm/+B7ND7mv8w/5650">TS</a>]

01:34:12   the square root of 256 or something like [<a href="https://overcast.fm/+B7ND7mv8w/5652">TS</a>]

01:34:15   that and get an answer it's that it's [<a href="https://overcast.fm/+B7ND7mv8w/5655">TS</a>]

01:34:18   the home automation integration where [<a href="https://overcast.fm/+B7ND7mv8w/5658">TS</a>]

01:34:21   you can say things like tell your dingus [<a href="https://overcast.fm/+B7ND7mv8w/5661">TS</a>]

01:34:24   to you know close all the blinds if you [<a href="https://overcast.fm/+B7ND7mv8w/5664">TS</a>]

01:34:27   have blinds that are hooked up to the [<a href="https://overcast.fm/+B7ND7mv8w/5667">TS</a>]

01:34:29   smart house or something like that or [<a href="https://overcast.fm/+B7ND7mv8w/5669">TS</a>]

01:34:30   change the color of your lights or [<a href="https://overcast.fm/+B7ND7mv8w/5670">TS</a>]

01:34:32   something like that like that's how they [<a href="https://overcast.fm/+B7ND7mv8w/5672">TS</a>]

01:34:34   ran the spaceship is they would tell how [<a href="https://overcast.fm/+B7ND7mv8w/5674">TS</a>]

01:34:36   to you know open the pod bay doors or [<a href="https://overcast.fm/+B7ND7mv8w/5676">TS</a>]

01:34:38   something like that like that's exactly [<a href="https://overcast.fm/+B7ND7mv8w/5678">TS</a>]

01:34:40   where we're going with all these things [<a href="https://overcast.fm/+B7ND7mv8w/5680">TS</a>]

01:34:41   and it's you know and you watch and one [<a href="https://overcast.fm/+B7ND7mv8w/5681">TS</a>]

01:34:45   of the things that you know if Kubrick [<a href="https://overcast.fm/+B7ND7mv8w/5685">TS</a>]

01:34:47   got so well in that movie is that they [<a href="https://overcast.fm/+B7ND7mv8w/5687">TS</a>]

01:34:49   you know from the perspective of [<a href="https://overcast.fm/+B7ND7mv8w/5689">TS</a>]

01:34:51   somebody watching it in 1968 it was like [<a href="https://overcast.fm/+B7ND7mv8w/5691">TS</a>]

01:34:53   whiz-bang futuristic stuff like wow you [<a href="https://overcast.fm/+B7ND7mv8w/5693">TS</a>]

01:34:55   can tell how to open the door and the [<a href="https://overcast.fm/+B7ND7mv8w/5695">TS</a>]

01:34:57   door opens but the astronauts acted like [<a href="https://overcast.fm/+B7ND7mv8w/5697">TS</a>]

01:34:59   it was the most normal thing in the [<a href="https://overcast.fm/+B7ND7mv8w/5699">TS</a>]

01:35:00   world because they were used to it [<a href="https://overcast.fm/+B7ND7mv8w/5700">TS</a>]

01:35:02   right [<a href="https://overcast.fm/+B7ND7mv8w/5702">TS</a>]

01:35:04   anyway I think everybody needs to watch [<a href="https://overcast.fm/+B7ND7mv8w/5704">TS</a>]

01:35:06   how and realize that that's exactly [<a href="https://overcast.fm/+B7ND7mv8w/5706">TS</a>]

01:35:08   where we're going any other thing too [<a href="https://overcast.fm/+B7ND7mv8w/5708">TS</a>]

01:35:09   about how was that and it would have [<a href="https://overcast.fm/+B7ND7mv8w/5709">TS</a>]

01:35:12   been so easy from 1968 perspective to [<a href="https://overcast.fm/+B7ND7mv8w/5712">TS</a>]

01:35:17   imagine how as a big refrigerator [<a href="https://overcast.fm/+B7ND7mv8w/5717">TS</a>]

01:35:20   computing device that's located in like [<a href="https://overcast.fm/+B7ND7mv8w/5720">TS</a>]

01:35:24   the bridge of the spaceship and did [<a href="https://overcast.fm/+B7ND7mv8w/5724">TS</a>]

01:35:27   think of that you know because that's [<a href="https://overcast.fm/+B7ND7mv8w/5727">TS</a>]

01:35:29   what computers were but how was [<a href="https://overcast.fm/+B7ND7mv8w/5729">TS</a>]

01:35:30   everywhere right they were just little [<a href="https://overcast.fm/+B7ND7mv8w/5730">TS</a>]

01:35:33   little red cameras all around the ship [<a href="https://overcast.fm/+B7ND7mv8w/5733">TS</a>]

01:35:35   he was a system that was running [<a href="https://overcast.fm/+B7ND7mv8w/5735">TS</a>]

01:35:37   throughout the whole ship right and [<a href="https://overcast.fm/+B7ND7mv8w/5737">TS</a>]

01:35:40   that's exactly the model of like I mean [<a href="https://overcast.fm/+B7ND7mv8w/5740">TS</a>]

01:35:43   in the Amazon tivity where you you you [<a href="https://overcast.fm/+B7ND7mv8w/5743">TS</a>]

01:35:46   could sprinkle these dots throughout [<a href="https://overcast.fm/+B7ND7mv8w/5746">TS</a>]

01:35:48   your house so that you know if you're [<a href="https://overcast.fm/+B7ND7mv8w/5748">TS</a>]

01:35:50   upstairs or downstairs you can access [<a href="https://overcast.fm/+B7ND7mv8w/5750">TS</a>]

01:35:52   the exact same system the other the [<a href="https://overcast.fm/+B7ND7mv8w/5752">TS</a>]

01:35:56   other I completely agree I think it is a [<a href="https://overcast.fm/+B7ND7mv8w/5756">TS</a>]

01:36:00   great example of of the what what [<a href="https://overcast.fm/+B7ND7mv8w/5760">TS</a>]

01:36:04   everyone is going for the other point I [<a href="https://overcast.fm/+B7ND7mv8w/5764">TS</a>]

01:36:06   would make I was just think about this [<a href="https://overcast.fm/+B7ND7mv8w/5766">TS</a>]

01:36:07   in terms of FaceTime is Google launched [<a href="https://overcast.fm/+B7ND7mv8w/5767">TS</a>]

01:36:10   a FaceTime competitor I came or what [<a href="https://overcast.fm/+B7ND7mv8w/5770">TS</a>]

01:36:13   it's called [<a href="https://overcast.fm/+B7ND7mv8w/5773">TS</a>]

01:36:14   um wowing or was it a low no hellos the [<a href="https://overcast.fm/+B7ND7mv8w/5774">TS</a>]

01:36:17   chat app we have weirdly they launched [<a href="https://overcast.fm/+B7ND7mv8w/5777">TS</a>]

01:36:20   two apps separately the Google duo yeah [<a href="https://overcast.fm/+B7ND7mv8w/5780">TS</a>]

01:36:23   I mean it's a problem the problem with [<a href="https://overcast.fm/+B7ND7mv8w/5783">TS</a>]

01:36:27   that is it's a separate app you have to [<a href="https://overcast.fm/+B7ND7mv8w/5787">TS</a>]

01:36:29   go download it etc and it's work beyond [<a href="https://overcast.fm/+B7ND7mv8w/5789">TS</a>]

01:36:33   you know why FaceTime is built-in [<a href="https://overcast.fm/+B7ND7mv8w/5793">TS</a>]

01:36:36   now obviously the advantage is you can [<a href="https://overcast.fm/+B7ND7mv8w/5796">TS</a>]

01:36:38   through I could go across platform then [<a href="https://overcast.fm/+B7ND7mv8w/5798">TS</a>]

01:36:40   you're competing against Skype those [<a href="https://overcast.fm/+B7ND7mv8w/5800">TS</a>]

01:36:41   which which has similar capability and [<a href="https://overcast.fm/+B7ND7mv8w/5801">TS</a>]

01:36:44   it's just it's just a hard is it the [<a href="https://overcast.fm/+B7ND7mv8w/5804">TS</a>]

01:36:46   Google's problem is always sort of the [<a href="https://overcast.fm/+B7ND7mv8w/5806">TS</a>]

01:36:48   go-to-market how they actually get their [<a href="https://overcast.fm/+B7ND7mv8w/5808">TS</a>]

01:36:49   products and technology into people's [<a href="https://overcast.fm/+B7ND7mv8w/5809">TS</a>]

01:36:51   hands and you know obviously Android is [<a href="https://overcast.fm/+B7ND7mv8w/5811">TS</a>]

01:36:55   one way to do that but then you have the [<a href="https://overcast.fm/+B7ND7mv8w/5815">TS</a>]

01:36:57   the other cross people on iPhones [<a href="https://overcast.fm/+B7ND7mv8w/5817">TS</a>]

01:36:59   download its anyhow it's hard my [<a href="https://overcast.fm/+B7ND7mv8w/5819">TS</a>]

01:37:01   impression of Google from the outside [<a href="https://overcast.fm/+B7ND7mv8w/5821">TS</a>]

01:37:03   and a load a load duo thing is a perfect [<a href="https://overcast.fm/+B7ND7mv8w/5823">TS</a>]

01:37:05   example of it is that they're their [<a href="https://overcast.fm/+B7ND7mv8w/5825">TS</a>]

01:37:07   company culture is so resistant to like [<a href="https://overcast.fm/+B7ND7mv8w/5827">TS</a>]

01:37:11   product people [<a href="https://overcast.fm/+B7ND7mv8w/5831">TS</a>]

01:37:13   you know like in and of itself there's [<a href="https://overcast.fm/+B7ND7mv8w/5833">TS</a>]

01:37:15   nothing on product like about a lo or [<a href="https://overcast.fm/+B7ND7mv8w/5835">TS</a>]

01:37:18   duo but there's clearly no overarching [<a href="https://overcast.fm/+B7ND7mv8w/5838">TS</a>]

01:37:20   strategy connecting the two or otherwise [<a href="https://overcast.fm/+B7ND7mv8w/5840">TS</a>]

01:37:22   they wouldn't exist as separate products [<a href="https://overcast.fm/+B7ND7mv8w/5842">TS</a>]

01:37:24   but there's nobody I don't feel as [<a href="https://overcast.fm/+B7ND7mv8w/5844">TS</a>]

01:37:25   anybody in position of authority to sort [<a href="https://overcast.fm/+B7ND7mv8w/5845">TS</a>]

01:37:27   of crack that whip and and guide it it's [<a href="https://overcast.fm/+B7ND7mv8w/5847">TS</a>]

01:37:31   you know it's just a thousand individual [<a href="https://overcast.fm/+B7ND7mv8w/5851">TS</a>]

01:37:34   cats wandering around Mountain View [<a href="https://overcast.fm/+B7ND7mv8w/5854">TS</a>]

01:37:36   doing whatever the hell they want yeah I [<a href="https://overcast.fm/+B7ND7mv8w/5856">TS</a>]

01:37:40   I don't know it is it is it doesn't [<a href="https://overcast.fm/+B7ND7mv8w/5860">TS</a>]

01:37:42   certainly does not seem ideal but the [<a href="https://overcast.fm/+B7ND7mv8w/5862">TS</a>]

01:37:44   difference here with the with Alexa and [<a href="https://overcast.fm/+B7ND7mv8w/5864">TS</a>]

01:37:46   this voice calling is because of this [<a href="https://overcast.fm/+B7ND7mv8w/5866">TS</a>]

01:37:50   show device like there is actually a [<a href="https://overcast.fm/+B7ND7mv8w/5870">TS</a>]

01:37:53   reason to download the app and to use it [<a href="https://overcast.fm/+B7ND7mv8w/5873">TS</a>]

01:37:57   because there is capability that is like [<a href="https://overcast.fm/+B7ND7mv8w/5877">TS</a>]

01:38:00   it's it's not just a ripoff it's [<a href="https://overcast.fm/+B7ND7mv8w/5880">TS</a>]

01:38:02   actually doing something new and unique [<a href="https://overcast.fm/+B7ND7mv8w/5882">TS</a>]

01:38:05   that is worth going to the trouble of [<a href="https://overcast.fm/+B7ND7mv8w/5885">TS</a>]

01:38:06   downloading the app for and so it's [<a href="https://overcast.fm/+B7ND7mv8w/5886">TS</a>]

01:38:08   actually I would argue much more of a [<a href="https://overcast.fm/+B7ND7mv8w/5888">TS</a>]

01:38:10   threat in the long run to FaceTime than [<a href="https://overcast.fm/+B7ND7mv8w/5890">TS</a>]

01:38:13   Google or Skype whatever even though [<a href="https://overcast.fm/+B7ND7mv8w/5893">TS</a>]

01:38:15   those have the advantage of being [<a href="https://overcast.fm/+B7ND7mv8w/5895">TS</a>]

01:38:16   cross-platform ello is not only [<a href="https://overcast.fm/+B7ND7mv8w/5896">TS</a>]

01:38:19   cross-platform but also has this third [<a href="https://overcast.fm/+B7ND7mv8w/5899">TS</a>]

01:38:22   dimension that makes you want to want to [<a href="https://overcast.fm/+B7ND7mv8w/5902">TS</a>]

01:38:25   use it hmm yeah I can sort of see that I [<a href="https://overcast.fm/+B7ND7mv8w/5905">TS</a>]

01:38:33   wonder how many people use a low I never [<a href="https://overcast.fm/+B7ND7mv8w/5913">TS</a>]

01:38:36   really hear about it anymore seems like [<a href="https://overcast.fm/+B7ND7mv8w/5916">TS</a>]

01:38:38   one of those things that you know an [<a href="https://overcast.fm/+B7ND7mv8w/5918">TS</a>]

01:38:41   example using it well I mean this is a [<a href="https://overcast.fm/+B7ND7mv8w/5921">TS</a>]

01:38:44   it's created for Google's benefit [<a href="https://overcast.fm/+B7ND7mv8w/5924">TS</a>]

01:38:46   because they need a chat app right yeah [<a href="https://overcast.fm/+B7ND7mv8w/5926">TS</a>]

01:38:48   like there's there's no market need for [<a href="https://overcast.fm/+B7ND7mv8w/5928">TS</a>]

01:38:51   it like there are plenty of chat apps [<a href="https://overcast.fm/+B7ND7mv8w/5931">TS</a>]

01:38:53   and this is the and you can't they added [<a href="https://overcast.fm/+B7ND7mv8w/5933">TS</a>]

01:38:58   some features like you can't just tack [<a href="https://overcast.fm/+B7ND7mv8w/5938">TS</a>]

01:39:00   on some features like you have to you [<a href="https://overcast.fm/+B7ND7mv8w/5940">TS</a>]

01:39:03   have to create a fund like the echo show [<a href="https://overcast.fm/+B7ND7mv8w/5943">TS</a>]

01:39:06   creates a fundamentally new use case for [<a href="https://overcast.fm/+B7ND7mv8w/5946">TS</a>]

01:39:08   video calling because it's like this [<a href="https://overcast.fm/+B7ND7mv8w/5948">TS</a>]

01:39:10   omnipresent object in a civil occasion [<a href="https://overcast.fm/+B7ND7mv8w/5950">TS</a>]

01:39:13   like you know in a place where it [<a href="https://overcast.fm/+B7ND7mv8w/5953">TS</a>]

01:39:15   actually makes sense yes it's kind of a [<a href="https://overcast.fm/+B7ND7mv8w/5955">TS</a>]

01:39:17   landline and blah blah blah but you know [<a href="https://overcast.fm/+B7ND7mv8w/5957">TS</a>]

01:39:18   you can't when you're wondering on your [<a href="https://overcast.fm/+B7ND7mv8w/5958">TS</a>]

01:39:20   house and your phone with you to be able [<a href="https://overcast.fm/+B7ND7mv8w/5960">TS</a>]

01:39:21   just shout out call whoever and you can [<a href="https://overcast.fm/+B7ND7mv8w/5961">TS</a>]

01:39:24   call other echoes you can it's not just [<a href="https://overcast.fm/+B7ND7mv8w/5964">TS</a>]

01:39:26   a show [<a href="https://overcast.fm/+B7ND7mv8w/5966">TS</a>]

01:39:27   so you [<a href="https://overcast.fm/+B7ND7mv8w/5967">TS</a>]

01:39:27   can call from echo to phone like there's [<a href="https://overcast.fm/+B7ND7mv8w/5967">TS</a>]

01:39:30   it's a fundamentally new use case [<a href="https://overcast.fm/+B7ND7mv8w/5970">TS</a>]

01:39:32   whereas these Google products had some [<a href="https://overcast.fm/+B7ND7mv8w/5972">TS</a>]

01:39:34   new features but the actual use case was [<a href="https://overcast.fm/+B7ND7mv8w/5974">TS</a>]

01:39:36   well served by plenty of other apps that [<a href="https://overcast.fm/+B7ND7mv8w/5976">TS</a>]

01:39:38   were there early and it's even more [<a href="https://overcast.fm/+B7ND7mv8w/5978">TS</a>]

01:39:40   difficult because it's a network [<a href="https://overcast.fm/+B7ND7mv8w/5980">TS</a>]

01:39:41   products and the single most important [<a href="https://overcast.fm/+B7ND7mv8w/5981">TS</a>]

01:39:44   feature the single most important [<a href="https://overcast.fm/+B7ND7mv8w/5984">TS</a>]

01:39:46   feature of any chat app is do your [<a href="https://overcast.fm/+B7ND7mv8w/5986">TS</a>]

01:39:48   friends and family use it like nothing [<a href="https://overcast.fm/+B7ND7mv8w/5988">TS</a>]

01:39:50   else matters beyond that yep because [<a href="https://overcast.fm/+B7ND7mv8w/5990">TS</a>]

01:39:52   it's it's like the old argument about [<a href="https://overcast.fm/+B7ND7mv8w/5992">TS</a>]

01:39:54   you know who bought the first fax [<a href="https://overcast.fm/+B7ND7mv8w/5994">TS</a>]

01:39:56   machine right who the hell are you [<a href="https://overcast.fm/+B7ND7mv8w/5996">TS</a>]

01:40:00   getting faxes from you just bought the [<a href="https://overcast.fm/+B7ND7mv8w/6000">TS</a>]

01:40:01   first one but all of a sudden if one guy [<a href="https://overcast.fm/+B7ND7mv8w/6001">TS</a>]

01:40:04   across town buys the second one all of a [<a href="https://overcast.fm/+B7ND7mv8w/6004">TS</a>]

01:40:06   sudden you've got something that's [<a href="https://overcast.fm/+B7ND7mv8w/6006">TS</a>]

01:40:07   valuable I mean it has more value than [<a href="https://overcast.fm/+B7ND7mv8w/6007">TS</a>]

01:40:10   it did when you each was the only fax [<a href="https://overcast.fm/+B7ND7mv8w/6010">TS</a>]

01:40:11   machine on the on the phone network and [<a href="https://overcast.fm/+B7ND7mv8w/6011">TS</a>]

01:40:14   this is what one thing was really [<a href="https://overcast.fm/+B7ND7mv8w/6014">TS</a>]

01:40:16   interesting was when the whole messaging [<a href="https://overcast.fm/+B7ND7mv8w/6016">TS</a>]

01:40:17   app like revolution would not it was [<a href="https://overcast.fm/+B7ND7mv8w/6017">TS</a>]

01:40:21   very brief was like two or three years [<a href="https://overcast.fm/+B7ND7mv8w/6021">TS</a>]

01:40:22   and what happened was it was really one [<a href="https://overcast.fm/+B7ND7mv8w/6022">TS</a>]

01:40:26   sort of country by country and in [<a href="https://overcast.fm/+B7ND7mv8w/6026">TS</a>]

01:40:28   countries which basically settle on one [<a href="https://overcast.fm/+B7ND7mv8w/6028">TS</a>]

01:40:30   service and that was it and it was over [<a href="https://overcast.fm/+B7ND7mv8w/6030">TS</a>]

01:40:32   like the fight was the it was done there [<a href="https://overcast.fm/+B7ND7mv8w/6032">TS</a>]

01:40:34   was no more there's no more of a fight [<a href="https://overcast.fm/+B7ND7mv8w/6034">TS</a>]

01:40:37   to be had and you had companies like we [<a href="https://overcast.fm/+B7ND7mv8w/6037">TS</a>]

01:40:39   Chad and line spending all kinds of [<a href="https://overcast.fm/+B7ND7mv8w/6039">TS</a>]

01:40:41   money trying to break into other [<a href="https://overcast.fm/+B7ND7mv8w/6041">TS</a>]

01:40:43   countries but once you're already [<a href="https://overcast.fm/+B7ND7mv8w/6043">TS</a>]

01:40:46   established absent absent some massive [<a href="https://overcast.fm/+B7ND7mv8w/6046">TS</a>]

01:40:50   leap in functionality like the reason [<a href="https://overcast.fm/+B7ND7mv8w/6050">TS</a>]

01:40:53   why messaging you know was such a big [<a href="https://overcast.fm/+B7ND7mv8w/6053">TS</a>]

01:40:54   deal is that in nearly every country the [<a href="https://overcast.fm/+B7ND7mv8w/6054">TS</a>]

01:40:56   world except for the US you have to pay [<a href="https://overcast.fm/+B7ND7mv8w/6056">TS</a>]

01:40:57   for SMS and I think this is why they I [<a href="https://overcast.fm/+B7ND7mv8w/6057">TS</a>]

01:41:00   still this is why the US thing is more [<a href="https://overcast.fm/+B7ND7mv8w/6060">TS</a>]

01:41:03   fragmented and is much further much more [<a href="https://overcast.fm/+B7ND7mv8w/6063">TS</a>]

01:41:06   behind as opposed to like message it at [<a href="https://overcast.fm/+B7ND7mv8w/6066">TS</a>]

01:41:08   penetration I mean and why I message is [<a href="https://overcast.fm/+B7ND7mv8w/6068">TS</a>]

01:41:10   probably the strongest the strongest [<a href="https://overcast.fm/+B7ND7mv8w/6070">TS</a>]

01:41:13   network because it's piggyback on SMS [<a href="https://overcast.fm/+B7ND7mv8w/6073">TS</a>]

01:41:15   but it's different it was different in [<a href="https://overcast.fm/+B7ND7mv8w/6075">TS</a>]

01:41:17   almost every other country in the world [<a href="https://overcast.fm/+B7ND7mv8w/6077">TS</a>]

01:41:17   we're not having to pay is a really [<a href="https://overcast.fm/+B7ND7mv8w/6077">TS</a>]

01:41:21   powerful way to drive adoption right uh [<a href="https://overcast.fm/+B7ND7mv8w/6081">TS</a>]

01:41:24   but once that was done once everyone is [<a href="https://overcast.fm/+B7ND7mv8w/6084">TS</a>]

01:41:27   already using a chat app that lets them [<a href="https://overcast.fm/+B7ND7mv8w/6087">TS</a>]

01:41:29   chat for free to get them to switch and [<a href="https://overcast.fm/+B7ND7mv8w/6089">TS</a>]

01:41:33   not just switch one person because you [<a href="https://overcast.fm/+B7ND7mv8w/6093">TS</a>]

01:41:35   have to switch everyone simultaneously [<a href="https://overcast.fm/+B7ND7mv8w/6095">TS</a>]

01:41:37   at the same time is basically these all [<a href="https://overcast.fm/+B7ND7mv8w/6097">TS</a>]

01:41:40   you know extreme [<a href="https://overcast.fm/+B7ND7mv8w/6100">TS</a>]

01:41:41   be difficult alright the lack of [<a href="https://overcast.fm/+B7ND7mv8w/6101">TS</a>]

01:41:44   foresight that the carrier's had by [<a href="https://overcast.fm/+B7ND7mv8w/6104">TS</a>]

01:41:46   trying to milk the SMS revenue at the [<a href="https://overcast.fm/+B7ND7mv8w/6106">TS</a>]

01:41:49   expense of well if we just give [<a href="https://overcast.fm/+B7ND7mv8w/6109">TS</a>]

01:41:52   everybody free at the very least they're [<a href="https://overcast.fm/+B7ND7mv8w/6112">TS</a>]

01:41:54   they're attached to the phone right then [<a href="https://overcast.fm/+B7ND7mv8w/6114">TS</a>]

01:41:58   a right number and we've got we've got [<a href="https://overcast.fm/+B7ND7mv8w/6118">TS</a>]

01:42:00   like a at least got a sticky platform [<a href="https://overcast.fm/+B7ND7mv8w/6120">TS</a>]

01:42:02   like in the way that I message has been [<a href="https://overcast.fm/+B7ND7mv8w/6122">TS</a>]

01:42:04   very very good Apple even though they've [<a href="https://overcast.fm/+B7ND7mv8w/6124">TS</a>]

01:42:06   never once charged a send one of apples [<a href="https://overcast.fm/+B7ND7mv8w/6126">TS</a>]

01:42:08   yeah right yes yeah I mean it's one of [<a href="https://overcast.fm/+B7ND7mv8w/6128">TS</a>]

01:42:12   apples but III probably - uh Natasha [<a href="https://overcast.fm/+B7ND7mv8w/6132">TS</a>]

01:42:15   before for sure I've complained about of [<a href="https://overcast.fm/+B7ND7mv8w/6135">TS</a>]

01:42:17   exponents but people often ask like or I [<a href="https://overcast.fm/+B7ND7mv8w/6137">TS</a>]

01:42:20   get emails whenever I write about [<a href="https://overcast.fm/+B7ND7mv8w/6140">TS</a>]

01:42:21   messaging messaging apps and people like [<a href="https://overcast.fm/+B7ND7mv8w/6141">TS</a>]

01:42:23   you know Oh Apple why is an iMessage [<a href="https://overcast.fm/+B7ND7mv8w/6143">TS</a>]

01:42:26   in the stock price well you know we ten [<a href="https://overcast.fm/+B7ND7mv8w/6146">TS</a>]

01:42:28   cent is worth X amount Facebook's worth [<a href="https://overcast.fm/+B7ND7mv8w/6148">TS</a>]

01:42:30   X amount Facebook Apple stock should be [<a href="https://overcast.fm/+B7ND7mv8w/6150">TS</a>]

01:42:32   higher because they have this this they [<a href="https://overcast.fm/+B7ND7mv8w/6152">TS</a>]

01:42:34   have iMessage and I know [<a href="https://overcast.fm/+B7ND7mv8w/6154">TS</a>]

01:42:36   iMessage is absolutely accounted for [<a href="https://overcast.fm/+B7ND7mv8w/6156">TS</a>]

01:42:38   it's accounted for in the phone like it [<a href="https://overcast.fm/+B7ND7mv8w/6158">TS</a>]

01:42:41   is a reason why Apple can maintain [<a href="https://overcast.fm/+B7ND7mv8w/6161">TS</a>]

01:42:44   charge such high margins on the phone [<a href="https://overcast.fm/+B7ND7mv8w/6164">TS</a>]

01:42:46   can maintain its share can be so [<a href="https://overcast.fm/+B7ND7mv8w/6166">TS</a>]

01:42:48   dominant in iMessage is it's not the [<a href="https://overcast.fm/+B7ND7mv8w/6168">TS</a>]

01:42:51   reason but it is a significant reason [<a href="https://overcast.fm/+B7ND7mv8w/6171">TS</a>]

01:42:53   why people on iPhones continue to buy [<a href="https://overcast.fm/+B7ND7mv8w/6173">TS</a>]

01:42:57   iPhones and so it's super valuable and [<a href="https://overcast.fm/+B7ND7mv8w/6177">TS</a>]

01:43:00   it is accounted for [<a href="https://overcast.fm/+B7ND7mv8w/6180">TS</a>]

01:43:02   it's just embedded in the iPhone yeah I [<a href="https://overcast.fm/+B7ND7mv8w/6182">TS</a>]

01:43:05   do think it might be discounted in some [<a href="https://overcast.fm/+B7ND7mv8w/6185">TS</a>]

01:43:07   ways but it's different than the [<a href="https://overcast.fm/+B7ND7mv8w/6187">TS</a>]

01:43:09   independent messaging platforms like [<a href="https://overcast.fm/+B7ND7mv8w/6189">TS</a>]

01:43:11   what do it make [<a href="https://overcast.fm/+B7ND7mv8w/6191">TS</a>]

01:43:12   yeah but if you broke it out if I messes [<a href="https://overcast.fm/+B7ND7mv8w/6192">TS</a>]

01:43:14   was actually available on Android and [<a href="https://overcast.fm/+B7ND7mv8w/6194">TS</a>]

01:43:16   and why is that's all that matters yes [<a href="https://overcast.fm/+B7ND7mv8w/6196">TS</a>]

01:43:19   maybe the iMessage category or whatever [<a href="https://overcast.fm/+B7ND7mv8w/6199">TS</a>]

01:43:24   division would be worth a lot but the [<a href="https://overcast.fm/+B7ND7mv8w/6204">TS</a>]

01:43:26   iPhone I think the cost that would be [<a href="https://overcast.fm/+B7ND7mv8w/6206">TS</a>]

01:43:30   borne by the iPhone would actually be [<a href="https://overcast.fm/+B7ND7mv8w/6210">TS</a>]

01:43:31   even greater than that [<a href="https://overcast.fm/+B7ND7mv8w/6211">TS</a>]

01:43:32   right alright anyway when there was that [<a href="https://overcast.fm/+B7ND7mv8w/6212">TS</a>]

01:43:35   rumor last year that Apple was going to [<a href="https://overcast.fm/+B7ND7mv8w/6215">TS</a>]

01:43:37   ship uh I you know I message for Android [<a href="https://overcast.fm/+B7ND7mv8w/6217">TS</a>]

01:43:40   I I do believe in fact I heard from [<a href="https://overcast.fm/+B7ND7mv8w/6220">TS</a>]

01:43:44   people that they're absolutely [<a href="https://overcast.fm/+B7ND7mv8w/6224">TS</a>]

01:43:46   positively were mocks that were floated [<a href="https://overcast.fm/+B7ND7mv8w/6226">TS</a>]

01:43:48   within Apple but that doesn't mean that [<a href="https://overcast.fm/+B7ND7mv8w/6228">TS</a>]

01:43:50   there was ever any serious intention to [<a href="https://overcast.fm/+B7ND7mv8w/6230">TS</a>]

01:43:52   do it it's almost more like well [<a href="https://overcast.fm/+B7ND7mv8w/6232">TS</a>]

01:43:54   why wouldn't there be why wouldn't they [<a href="https://overcast.fm/+B7ND7mv8w/6234">TS</a>]

01:43:55   at least you know sketch out how it [<a href="https://overcast.fm/+B7ND7mv8w/6235">TS</a>]

01:43:57   would work whether they have any [<a href="https://overcast.fm/+B7ND7mv8w/6237">TS</a>]

01:43:59   intention of doing it or not but it just [<a href="https://overcast.fm/+B7ND7mv8w/6239">TS</a>]

01:44:00   seemed to me so unlikely because it [<a href="https://overcast.fm/+B7ND7mv8w/6240">TS</a>]

01:44:03   seemed to me like whatever they would [<a href="https://overcast.fm/+B7ND7mv8w/6243">TS</a>]

01:44:05   get from it they would lose in the [<a href="https://overcast.fm/+B7ND7mv8w/6245">TS</a>]

01:44:08   stickiness that my message gives to the [<a href="https://overcast.fm/+B7ND7mv8w/6248">TS</a>]

01:44:10   phone in terms of yeah any kind of [<a href="https://overcast.fm/+B7ND7mv8w/6250">TS</a>]

01:44:12   temptation you have if you have tons and [<a href="https://overcast.fm/+B7ND7mv8w/6252">TS</a>]

01:44:15   tons of blue bubbles in your text with [<a href="https://overcast.fm/+B7ND7mv8w/6255">TS</a>]

01:44:17   your friends and family any temptation [<a href="https://overcast.fm/+B7ND7mv8w/6257">TS</a>]

01:44:19   you might have to switch to an Android [<a href="https://overcast.fm/+B7ND7mv8w/6259">TS</a>]

01:44:20   phone when it dawns on you that you lose [<a href="https://overcast.fm/+B7ND7mv8w/6260">TS</a>]

01:44:23   all those AI messages and everything [<a href="https://overcast.fm/+B7ND7mv8w/6263">TS</a>]

01:44:24   goes green it's like it maybe not right [<a href="https://overcast.fm/+B7ND7mv8w/6264">TS</a>]

01:44:28   and that's why they in that that's a [<a href="https://overcast.fm/+B7ND7mv8w/6268">TS</a>]

01:44:30   motivation for making AI messages more [<a href="https://overcast.fm/+B7ND7mv8w/6270">TS</a>]

01:44:33   and more have more and more features and [<a href="https://overcast.fm/+B7ND7mv8w/6273">TS</a>]

01:44:35   and things like that I mean I think [<a href="https://overcast.fm/+B7ND7mv8w/6275">TS</a>]

01:44:36   they've done a poor job of it but the [<a href="https://overcast.fm/+B7ND7mv8w/6276">TS</a>]

01:44:39   motivation is to differentiate it from [<a href="https://overcast.fm/+B7ND7mv8w/6279">TS</a>]

01:44:42   SMS even further so that yet to switch [<a href="https://overcast.fm/+B7ND7mv8w/6282">TS</a>]

01:44:45   something else doesn't you know feel it [<a href="https://overcast.fm/+B7ND7mv8w/6285">TS</a>]

01:44:48   feels like a terrible idea [<a href="https://overcast.fm/+B7ND7mv8w/6288">TS</a>]

01:44:49   yeah I mean I I you know I'm not a I'm [<a href="https://overcast.fm/+B7ND7mv8w/6289">TS</a>]

01:44:53   not a big fan of I don't like using [<a href="https://overcast.fm/+B7ND7mv8w/6293">TS</a>]

01:44:55   Android in part I'm not used to it but [<a href="https://overcast.fm/+B7ND7mv8w/6295">TS</a>]

01:44:57   there's there's little things that I [<a href="https://overcast.fm/+B7ND7mv8w/6297">TS</a>]

01:44:58   don't like um that that kinda off the [<a href="https://overcast.fm/+B7ND7mv8w/6298">TS</a>]

01:45:01   wall but without question the but I [<a href="https://overcast.fm/+B7ND7mv8w/6301">TS</a>]

01:45:04   still I have a pixel now I've use [<a href="https://overcast.fm/+B7ND7mv8w/6304">TS</a>]

01:45:08   Android phones occasionally but I [<a href="https://overcast.fm/+B7ND7mv8w/6308">TS</a>]

01:45:10   messages without question the most [<a href="https://overcast.fm/+B7ND7mv8w/6310">TS</a>]

01:45:13   straight-up frustrating aspect of using [<a href="https://overcast.fm/+B7ND7mv8w/6313">TS</a>]

01:45:16   a Android phone for any period of time [<a href="https://overcast.fm/+B7ND7mv8w/6316">TS</a>]

01:45:18   I don't like there's little stuff but I [<a href="https://overcast.fm/+B7ND7mv8w/6318">TS</a>]

01:45:20   need with us a flirt or you can use [<a href="https://overcast.fm/+B7ND7mv8w/6320">TS</a>]

01:45:21   student get over it you can't really get [<a href="https://overcast.fm/+B7ND7mv8w/6321">TS</a>]

01:45:24   past their not being our message right [<a href="https://overcast.fm/+B7ND7mv8w/6324">TS</a>]

01:45:25   but it's interesting to think of [<a href="https://overcast.fm/+B7ND7mv8w/6325">TS</a>]

01:45:27   iMessage as a wholly owned proprietary [<a href="https://overcast.fm/+B7ND7mv8w/6327">TS</a>]

01:45:29   to iOS and Mac OS to a lesser degree [<a href="https://overcast.fm/+B7ND7mv8w/6329">TS</a>]

01:45:33   messaging platform that Apple owns and [<a href="https://overcast.fm/+B7ND7mv8w/6333">TS</a>]

01:45:36   think about this and tell me if you [<a href="https://overcast.fm/+B7ND7mv8w/6336">TS</a>]

01:45:37   think this is interesting hypothetical [<a href="https://overcast.fm/+B7ND7mv8w/6337">TS</a>]

01:45:39   but what if when Instagram was on the [<a href="https://overcast.fm/+B7ND7mv8w/6339">TS</a>]

01:45:44   market [<a href="https://overcast.fm/+B7ND7mv8w/6344">TS</a>]

01:45:45   what if Apple had bought Instagram [<a href="https://overcast.fm/+B7ND7mv8w/6345">TS</a>]

01:45:46   instead of Facebook and kept it [<a href="https://overcast.fm/+B7ND7mv8w/6346">TS</a>]

01:45:49   io io s only is [<a href="https://overcast.fm/+B7ND7mv8w/6349">TS</a>]

01:45:53   interesting I think of I I think it kind [<a href="https://overcast.fm/+B7ND7mv8w/6353">TS</a>]

01:45:55   of is like in the way that people use [<a href="https://overcast.fm/+B7ND7mv8w/6355">TS</a>]

01:45:57   you know that it that the blue bubbles [<a href="https://overcast.fm/+B7ND7mv8w/6357">TS</a>]

01:46:00   are seen as having more status than [<a href="https://overcast.fm/+B7ND7mv8w/6360">TS</a>]

01:46:02   green bubbles like imagine if there were [<a href="https://overcast.fm/+B7ND7mv8w/6362">TS</a>]

01:46:04   tens of millions of people sharing [<a href="https://overcast.fm/+B7ND7mv8w/6364">TS</a>]

01:46:06   photos on Instagram you know and you do [<a href="https://overcast.fm/+B7ND7mv8w/6366">TS</a>]

01:46:10   only wait you couldn't even look at it [<a href="https://overcast.fm/+B7ND7mv8w/6370">TS</a>]

01:46:11   unless you had an iPhone it is really [<a href="https://overcast.fm/+B7ND7mv8w/6371">TS</a>]

01:46:14   interesting I mean because you're it's [<a href="https://overcast.fm/+B7ND7mv8w/6374">TS</a>]

01:46:16   valued destructive uh you know II [<a href="https://overcast.fm/+B7ND7mv8w/6376">TS</a>]

01:46:19   according like theoretically its value [<a href="https://overcast.fm/+B7ND7mv8w/6379">TS</a>]

01:46:21   destructive to by a sort of like [<a href="https://overcast.fm/+B7ND7mv8w/6381">TS</a>]

01:46:24   horizontal service and limit it to we're [<a href="https://overcast.fm/+B7ND7mv8w/6384">TS</a>]

01:46:27   platform in the context of the service [<a href="https://overcast.fm/+B7ND7mv8w/6387">TS</a>]

01:46:29   itself so like Instagram is worth what [<a href="https://overcast.fm/+B7ND7mv8w/6389">TS</a>]

01:46:31   you know however a huge amount of money [<a href="https://overcast.fm/+B7ND7mv8w/6391">TS</a>]

01:46:35   vastly more than Facebook paid for it [<a href="https://overcast.fm/+B7ND7mv8w/6395">TS</a>]

01:46:38   they paid 1 million dollars I don't know [<a href="https://overcast.fm/+B7ND7mv8w/6398">TS</a>]

01:46:39   what I pay 1 billion but I would I [<a href="https://overcast.fm/+B7ND7mv8w/6399">TS</a>]

01:46:41   wouldn't be surprised if they tried to [<a href="https://overcast.fm/+B7ND7mv8w/6401">TS</a>]

01:46:42   sell it now I would I mean I would think [<a href="https://overcast.fm/+B7ND7mv8w/6402">TS</a>]

01:46:44   like 50 billion I don't know I mean it's [<a href="https://overcast.fm/+B7ND7mv8w/6404">TS</a>]

01:46:46   all yes it's worth so much that it's [<a href="https://overcast.fm/+B7ND7mv8w/6406">TS</a>]

01:46:48   almost you know you you have to it's a [<a href="https://overcast.fm/+B7ND7mv8w/6408">TS</a>]

01:46:52   who whatever somebody would be willing [<a href="https://overcast.fm/+B7ND7mv8w/6412">TS</a>]

01:46:53   to pay for it it's kind of like a value [<a href="https://overcast.fm/+B7ND7mv8w/6413">TS</a>]

01:46:55   on it and and they'd be pay they be [<a href="https://overcast.fm/+B7ND7mv8w/6415">TS</a>]

01:46:57   willing to pay a lot but so it would not [<a href="https://overcast.fm/+B7ND7mv8w/6417">TS</a>]

01:47:00   be worth that it by itself but to your [<a href="https://overcast.fm/+B7ND7mv8w/6420">TS</a>]

01:47:04   point by the time [<a href="https://overcast.fm/+B7ND7mv8w/6424">TS</a>]

01:47:06   Android came out and which was like [<a href="https://overcast.fm/+B7ND7mv8w/6426">TS</a>]

01:47:07   three days before Facebook bought it the [<a href="https://overcast.fm/+B7ND7mv8w/6427">TS</a>]

01:47:11   momentum and sort of place that [<a href="https://overcast.fm/+B7ND7mv8w/6431">TS</a>]

01:47:13   Instagram had in sort of like popular [<a href="https://overcast.fm/+B7ND7mv8w/6433">TS</a>]

01:47:16   culture even with only having however [<a href="https://overcast.fm/+B7ND7mv8w/6436">TS</a>]

01:47:18   many users it had it was it was it was a [<a href="https://overcast.fm/+B7ND7mv8w/6438">TS</a>]

01:47:20   thing it was very much a thing just [<a href="https://overcast.fm/+B7ND7mv8w/6440">TS</a>]

01:47:22   being on iOS and yeah I would it still [<a href="https://overcast.fm/+B7ND7mv8w/6442">TS</a>]

01:47:25   be a thing I think that's sort of the [<a href="https://overcast.fm/+B7ND7mv8w/6445">TS</a>]

01:47:27   longer-run question like would it be [<a href="https://overcast.fm/+B7ND7mv8w/6447">TS</a>]

01:47:28   able to maintain that or would a [<a href="https://overcast.fm/+B7ND7mv8w/6448">TS</a>]

01:47:30   cross-platform service really you know [<a href="https://overcast.fm/+B7ND7mv8w/6450">TS</a>]

01:47:34   whether I mean snapchat would probably [<a href="https://overcast.fm/+B7ND7mv8w/6454">TS</a>]

01:47:37   be much better shape today if if Apple [<a href="https://overcast.fm/+B7ND7mv8w/6457">TS</a>]

01:47:39   had done that uh being a something [<a href="https://overcast.fm/+B7ND7mv8w/6459">TS</a>]

01:47:43   that's more broadly accessible and um [<a href="https://overcast.fm/+B7ND7mv8w/6463">TS</a>]

01:47:46   it's a really missing it's a religion [<a href="https://overcast.fm/+B7ND7mv8w/6466">TS</a>]

01:47:48   point I Oh clearly Facebook would have [<a href="https://overcast.fm/+B7ND7mv8w/6468">TS</a>]

01:47:51   been would have if Apple had bought [<a href="https://overcast.fm/+B7ND7mv8w/6471">TS</a>]

01:47:53   Instagram Facebook would have done their [<a href="https://overcast.fm/+B7ND7mv8w/6473">TS</a>]

01:47:55   best given we see what they do with like [<a href="https://overcast.fm/+B7ND7mv8w/6475">TS</a>]

01:47:57   snapchat they would have tried seven [<a href="https://overcast.fm/+B7ND7mv8w/6477">TS</a>]

01:47:59   different ways to copy Instagram you [<a href="https://overcast.fm/+B7ND7mv8w/6479">TS</a>]

01:48:01   know whether it was with a their own new [<a href="https://overcast.fm/+B7ND7mv8w/6481">TS</a>]

01:48:03   app or whether putting it in your [<a href="https://overcast.fm/+B7ND7mv8w/6483">TS</a>]

01:48:05   regular Facebook feed you know just like [<a href="https://overcast.fm/+B7ND7mv8w/6485">TS</a>]

01:48:06   they've copied snapchats stories gimmick [<a href="https://overcast.fm/+B7ND7mv8w/6486">TS</a>]

01:48:09   like seven different ways so maybe it [<a href="https://overcast.fm/+B7ND7mv8w/6489">TS</a>]

01:48:12   would have been Facebook somehow would [<a href="https://overcast.fm/+B7ND7mv8w/6492">TS</a>]

01:48:13   have done it but I still think there's [<a href="https://overcast.fm/+B7ND7mv8w/6493">TS</a>]

01:48:15   something interesting there and the idea [<a href="https://overcast.fm/+B7ND7mv8w/6495">TS</a>]

01:48:16   would be that it would wouldn't [<a href="https://overcast.fm/+B7ND7mv8w/6496">TS</a>]

01:48:17   necessarily like Instagram itself as an [<a href="https://overcast.fm/+B7ND7mv8w/6497">TS</a>]

01:48:20   Apple subsidiary wouldn't be worth [<a href="https://overcast.fm/+B7ND7mv8w/6500">TS</a>]

01:48:21   anywhere near what Instagram is worth [<a href="https://overcast.fm/+B7ND7mv8w/6501">TS</a>]

01:48:23   today it's a Facebook subsidiary with [<a href="https://overcast.fm/+B7ND7mv8w/6503">TS</a>]

01:48:25   all the so many more users but it might [<a href="https://overcast.fm/+B7ND7mv8w/6505">TS</a>]

01:48:29   but with the iPhone be worth that one [<a href="https://overcast.fm/+B7ND7mv8w/6509">TS</a>]

01:48:31   buy the iPhone might be worth more [<a href="https://overcast.fm/+B7ND7mv8w/6511">TS</a>]

01:48:32   because people would be terrified of [<a href="https://overcast.fm/+B7ND7mv8w/6512">TS</a>]

01:48:34   getting a different phone because they [<a href="https://overcast.fm/+B7ND7mv8w/6514">TS</a>]

01:48:36   wouldn't be able to share their stuff to [<a href="https://overcast.fm/+B7ND7mv8w/6516">TS</a>]

01:48:37   Instagram anymore and they've got 4,000 [<a href="https://overcast.fm/+B7ND7mv8w/6517">TS</a>]

01:48:40   followers or whatever on Instagram and [<a href="https://overcast.fm/+B7ND7mv8w/6520">TS</a>]

01:48:42   the only way they can keep that going is [<a href="https://overcast.fm/+B7ND7mv8w/6522">TS</a>]

01:48:44   if they keep buying iPhones yeah and I [<a href="https://overcast.fm/+B7ND7mv8w/6524">TS</a>]

01:48:47   can't help but think that that was I've [<a href="https://overcast.fm/+B7ND7mv8w/6527">TS</a>]

01:48:48   never heard this from anybody so this is [<a href="https://overcast.fm/+B7ND7mv8w/6528">TS</a>]

01:48:51   just complete speculation on my part no [<a href="https://overcast.fm/+B7ND7mv8w/6531">TS</a>]

01:48:53   not single birdy has ever said anything [<a href="https://overcast.fm/+B7ND7mv8w/6533">TS</a>]

01:48:55   to me but I thought it was so [<a href="https://overcast.fm/+B7ND7mv8w/6535">TS</a>]

01:48:56   conspicuous I thought it right at the [<a href="https://overcast.fm/+B7ND7mv8w/6536">TS</a>]

01:48:57   time that Instagram for Android shipped [<a href="https://overcast.fm/+B7ND7mv8w/6537">TS</a>]

01:49:00   coincident with their acquisition from [<a href="https://overcast.fm/+B7ND7mv8w/6540">TS</a>]

01:49:03   Facebook like it was only after the [<a href="https://overcast.fm/+B7ND7mv8w/6543">TS</a>]

01:49:05   Facebook acquisition was made official I [<a href="https://overcast.fm/+B7ND7mv8w/6545">TS</a>]

01:49:08   forget if like all the eyes were dotted [<a href="https://overcast.fm/+B7ND7mv8w/6548">TS</a>]

01:49:10   ya know it was like the same week yeah [<a href="https://overcast.fm/+B7ND7mv8w/6550">TS</a>]

01:49:13   you know I cannot help but think that [<a href="https://overcast.fm/+B7ND7mv8w/6553">TS</a>]

01:49:16   Apple might have at least been at the [<a href="https://overcast.fm/+B7ND7mv8w/6556">TS</a>]

01:49:17   table and you know the fact you know [<a href="https://overcast.fm/+B7ND7mv8w/6557">TS</a>]

01:49:20   would be a lot easier to never have had [<a href="https://overcast.fm/+B7ND7mv8w/6560">TS</a>]

01:49:22   an Android version than to sell the [<a href="https://overcast.fm/+B7ND7mv8w/6562">TS</a>]

01:49:24   Apple right exactly exactly Android [<a href="https://overcast.fm/+B7ND7mv8w/6564">TS</a>]

01:49:26   version and I think the only part of it [<a href="https://overcast.fm/+B7ND7mv8w/6566">TS</a>]

01:49:28   that was even interesting to Apple was [<a href="https://overcast.fm/+B7ND7mv8w/6568">TS</a>]

01:49:30   that it was iOS exclusive yeah and [<a href="https://overcast.fm/+B7ND7mv8w/6570">TS</a>]

01:49:33   famously without without question yeah [<a href="https://overcast.fm/+B7ND7mv8w/6573">TS</a>]

01:49:35   Instagram as it is today is not labeled [<a href="https://overcast.fm/+B7ND7mv8w/6575">TS</a>]

01:49:37   it isn't wouldn't know he's not [<a href="https://overcast.fm/+B7ND7mv8w/6577">TS</a>]

01:49:39   available Apple and you're in the end [<a href="https://overcast.fm/+B7ND7mv8w/6579">TS</a>]

01:49:40   right that you're not any cutting at all [<a href="https://overcast.fm/+B7ND7mv8w/6580">TS</a>]

01:49:42   right that's the funny thing is that [<a href="https://overcast.fm/+B7ND7mv8w/6582">TS</a>]

01:49:43   Instagram is more valuable today but it [<a href="https://overcast.fm/+B7ND7mv8w/6583">TS</a>]

01:49:47   wouldn't be more valuable to Apple it [<a href="https://overcast.fm/+B7ND7mv8w/6587">TS</a>]

01:49:48   was only valuable to Apple as an iOS [<a href="https://overcast.fm/+B7ND7mv8w/6588">TS</a>]

01:49:50   exclusive and it emphasizes their [<a href="https://overcast.fm/+B7ND7mv8w/6590">TS</a>]

01:49:52   product marketing that that camera is [<a href="https://overcast.fm/+B7ND7mv8w/6592">TS</a>]

01:49:54   better on the iPhone uh that you know it [<a href="https://overcast.fm/+B7ND7mv8w/6594">TS</a>]

01:49:57   it kind of fit in yeah you know mr. [<a href="https://overcast.fm/+B7ND7mv8w/6597">TS</a>]

01:50:00   Schiller shouldered deleted his [<a href="https://overcast.fm/+B7ND7mv8w/6600">TS</a>]

01:50:01   Instagram account right after that the [<a href="https://overcast.fm/+B7ND7mv8w/6601">TS</a>]

01:50:04   Android version the more you mention it [<a href="https://overcast.fm/+B7ND7mv8w/6604">TS</a>]

01:50:06   yeah I think they probably should have [<a href="https://overcast.fm/+B7ND7mv8w/6606">TS</a>]

01:50:08   done it again [<a href="https://overcast.fm/+B7ND7mv8w/6608">TS</a>]

01:50:11   Instagram would not be worth what it is [<a href="https://overcast.fm/+B7ND7mv8w/6611">TS</a>]

01:50:12   today as a part of Apple and it's very [<a href="https://overcast.fm/+B7ND7mv8w/6612">TS</a>]

01:50:15   possible to your point another network [<a href="https://overcast.fm/+B7ND7mv8w/6615">TS</a>]

01:50:17   will come along against and supplant it [<a href="https://overcast.fm/+B7ND7mv8w/6617">TS</a>]

01:50:18   but would it be [<a href="https://overcast.fm/+B7ND7mv8w/6618">TS</a>]

01:50:20   worth more than 1 billion dollars of [<a href="https://overcast.fm/+B7ND7mv8w/6620">TS</a>]

01:50:22   value to the iPhone franchise without [<a href="https://overcast.fm/+B7ND7mv8w/6622">TS</a>]

01:50:24   question I bet you don't have to sell [<a href="https://overcast.fm/+B7ND7mv8w/6624">TS</a>]

01:50:27   that many marginal iPhones to to make up [<a href="https://overcast.fm/+B7ND7mv8w/6627">TS</a>]

01:50:30   a billion dollars I mean my end yeah [<a href="https://overcast.fm/+B7ND7mv8w/6630">TS</a>]

01:50:32   it's it's a really interesting point and [<a href="https://overcast.fm/+B7ND7mv8w/6632">TS</a>]

01:50:35   even now today I may forget what year [<a href="https://overcast.fm/+B7ND7mv8w/6635">TS</a>]

01:50:37   that was when that happened but even now [<a href="https://overcast.fm/+B7ND7mv8w/6637">TS</a>]

01:50:39   today it's it plays even more into the [<a href="https://overcast.fm/+B7ND7mv8w/6639">TS</a>]

01:50:43   camera emphasis of Apple's iPhone [<a href="https://overcast.fm/+B7ND7mv8w/6643">TS</a>]

01:50:46   product marketing yeah absolutely [<a href="https://overcast.fm/+B7ND7mv8w/6646">TS</a>]

01:50:48   yep I agree I agree is amiss I need the [<a href="https://overcast.fm/+B7ND7mv8w/6648">TS</a>]

01:50:51   real the real shame is any script sold [<a href="https://overcast.fm/+B7ND7mv8w/6651">TS</a>]

01:50:53   at all I mean the I feel like things [<a href="https://overcast.fm/+B7ND7mv8w/6653">TS</a>]

01:50:55   would be so much healthier if I mean [<a href="https://overcast.fm/+B7ND7mv8w/6655">TS</a>]

01:50:58   Instagram is really the purchase that [<a href="https://overcast.fm/+B7ND7mv8w/6658">TS</a>]

01:51:00   cemented Facebook's dominance yep [<a href="https://overcast.fm/+B7ND7mv8w/6660">TS</a>]

01:51:03   because it's its Instagram that that is [<a href="https://overcast.fm/+B7ND7mv8w/6663">TS</a>]

01:51:06   it's different enough from Facebook in a [<a href="https://overcast.fm/+B7ND7mv8w/6666">TS</a>]

01:51:09   way that it really the market need [<a href="https://overcast.fm/+B7ND7mv8w/6669">TS</a>]

01:51:12   market niche that it's filling is uh is [<a href="https://overcast.fm/+B7ND7mv8w/6672">TS</a>]

01:51:16   is really it was really a big a big hole [<a href="https://overcast.fm/+B7ND7mv8w/6676">TS</a>]

01:51:19   for Facebook and it'd be nice was an [<a href="https://overcast.fm/+B7ND7mv8w/6679">TS</a>]

01:51:23   independent company it's yeah yeah and [<a href="https://overcast.fm/+B7ND7mv8w/6683">TS</a>]

01:51:25   it's it a terrific complement to [<a href="https://overcast.fm/+B7ND7mv8w/6685">TS</a>]

01:51:28   Facebook and it's a better Twitter than [<a href="https://overcast.fm/+B7ND7mv8w/6688">TS</a>]

01:51:30   Twitter in some ways or at least a [<a href="https://overcast.fm/+B7ND7mv8w/6690">TS</a>]

01:51:32   Twitter it's a Twitter that knows and I [<a href="https://overcast.fm/+B7ND7mv8w/6692">TS</a>]

01:51:34   love Twitter I do love Twitter and an [<a href="https://overcast.fm/+B7ND7mv8w/6694">TS</a>]

01:51:36   Instagram is of course completely [<a href="https://overcast.fm/+B7ND7mv8w/6696">TS</a>]

01:51:38   pointless and useless for something like [<a href="https://overcast.fm/+B7ND7mv8w/6698">TS</a>]

01:51:40   news like as we speak today 24 hours ago [<a href="https://overcast.fm/+B7ND7mv8w/6700">TS</a>]

01:51:43   we just found out that the Trump fired [<a href="https://overcast.fm/+B7ND7mv8w/6703">TS</a>]

01:51:46   the head of the FBI it was a I'm sure I [<a href="https://overcast.fm/+B7ND7mv8w/6706">TS</a>]

01:51:50   don't know if what you did if you were [<a href="https://overcast.fm/+B7ND7mv8w/6710">TS</a>]

01:51:52   up maybe you were sleeping at the time [<a href="https://overcast.fm/+B7ND7mv8w/6712">TS</a>]

01:51:53   but as soon as you found out about it I [<a href="https://overcast.fm/+B7ND7mv8w/6713">TS</a>]

01:51:54   bet you went to Twitter right right I [<a href="https://overcast.fm/+B7ND7mv8w/6714">TS</a>]

01:51:57   mean you know politics over there side [<a href="https://overcast.fm/+B7ND7mv8w/6717">TS</a>]

01:51:59   when I found out that Trump fired head [<a href="https://overcast.fm/+B7ND7mv8w/6719">TS</a>]

01:52:01   of the FBI is investigating his own [<a href="https://overcast.fm/+B7ND7mv8w/6721">TS</a>]

01:52:04   campaigns ties to Russia I went to [<a href="https://overcast.fm/+B7ND7mv8w/6724">TS</a>]

01:52:06   Twitter to see you know what were the [<a href="https://overcast.fm/+B7ND7mv8w/6726">TS</a>]

01:52:09   news articles that were coming out what [<a href="https://overcast.fm/+B7ND7mv8w/6729">TS</a>]

01:52:10   were people who I was opinion I value on [<a href="https://overcast.fm/+B7ND7mv8w/6730">TS</a>]

01:52:13   such subjects Instagram has nothing to [<a href="https://overcast.fm/+B7ND7mv8w/6733">TS</a>]

01:52:15   do with something like that you don't go [<a href="https://overcast.fm/+B7ND7mv8w/6735">TS</a>]

01:52:16   to Instagram for breaking news but the [<a href="https://overcast.fm/+B7ND7mv8w/6736">TS</a>]

01:52:18   problem that twitter has that's part [<a href="https://overcast.fm/+B7ND7mv8w/6738">TS</a>]

01:52:19   that's that's part of history badly [<a href="https://overcast.fm/+B7ND7mv8w/6739">TS</a>]

01:52:20   right right and that's part why people [<a href="https://overcast.fm/+B7ND7mv8w/6740">TS</a>]

01:52:22   you know it it but it's Twitter like in [<a href="https://overcast.fm/+B7ND7mv8w/6742">TS</a>]

01:52:27   that it's the same basic model that [<a href="https://overcast.fm/+B7ND7mv8w/6747">TS</a>]

01:52:29   Twitter pioneered which is you [<a href="https://overcast.fm/+B7ND7mv8w/6749">TS</a>]

01:52:33   you it's very simple it's it's brilliant [<a href="https://overcast.fm/+B7ND7mv8w/6753">TS</a>]

01:52:36   it seems so obvious but nobody did it [<a href="https://overcast.fm/+B7ND7mv8w/6756">TS</a>]

01:52:37   before Twitter which is you have a feed [<a href="https://overcast.fm/+B7ND7mv8w/6757">TS</a>]

01:52:40   of the things you post and you pick [<a href="https://overcast.fm/+B7ND7mv8w/6760">TS</a>]

01:52:42   people whose feeds you want to see and [<a href="https://overcast.fm/+B7ND7mv8w/6762">TS</a>]

01:52:45   then when you look at the app you see [<a href="https://overcast.fm/+B7ND7mv8w/6765">TS</a>]

01:52:47   all of the posts from the people who [<a href="https://overcast.fm/+B7ND7mv8w/6767">TS</a>]

01:52:49   you've chosen to follow it you know in [<a href="https://overcast.fm/+B7ND7mv8w/6769">TS</a>]

01:52:52   one stream and you scroll down and then [<a href="https://overcast.fm/+B7ND7mv8w/6772">TS</a>]

01:52:55   when you get bored you hit one that [<a href="https://overcast.fm/+B7ND7mv8w/6775">TS</a>]

01:52:56   you've already seen before you stop it's [<a href="https://overcast.fm/+B7ND7mv8w/6776">TS</a>]

01:52:59   like they took that basic model and made [<a href="https://overcast.fm/+B7ND7mv8w/6779">TS</a>]

01:53:01   something that was very self-assured and [<a href="https://overcast.fm/+B7ND7mv8w/6781">TS</a>]

01:53:03   knew exactly what it was for and what [<a href="https://overcast.fm/+B7ND7mv8w/6783">TS</a>]

01:53:06   people would do with it like people [<a href="https://overcast.fm/+B7ND7mv8w/6786">TS</a>]

01:53:08   don't look at Instagram and say I don't [<a href="https://overcast.fm/+B7ND7mv8w/6788">TS</a>]

01:53:09   know what to do with this like they'd [<a href="https://overcast.fm/+B7ND7mv8w/6789">TS</a>]

01:53:10   like a lot of normal people do when they [<a href="https://overcast.fm/+B7ND7mv8w/6790">TS</a>]

01:53:12   see Twitter they're like I don't know [<a href="https://overcast.fm/+B7ND7mv8w/6792">TS</a>]

01:53:14   what I'm looking at right and the end [<a href="https://overcast.fm/+B7ND7mv8w/6794">TS</a>]

01:53:16   photos are are such a and this is [<a href="https://overcast.fm/+B7ND7mv8w/6796">TS</a>]

01:53:19   something that Facebook knew when they [<a href="https://overcast.fm/+B7ND7mv8w/6799">TS</a>]

01:53:21   bought Instagram I mean Facebook was [<a href="https://overcast.fm/+B7ND7mv8w/6801">TS</a>]

01:53:23   built on photos photo sharing but to [<a href="https://overcast.fm/+B7ND7mv8w/6803">TS</a>]

01:53:26   take to be break that down just to a [<a href="https://overcast.fm/+B7ND7mv8w/6806">TS</a>]

01:53:29   stream of individual photos and not only [<a href="https://overcast.fm/+B7ND7mv8w/6809">TS</a>]

01:53:31   that is it super understandable super [<a href="https://overcast.fm/+B7ND7mv8w/6811">TS</a>]

01:53:32   approachable and something people like [<a href="https://overcast.fm/+B7ND7mv8w/6812">TS</a>]

01:53:34   but it went itself very obviously and [<a href="https://overcast.fm/+B7ND7mv8w/6814">TS</a>]

01:53:36   easily to advertising and in a way that [<a href="https://overcast.fm/+B7ND7mv8w/6816">TS</a>]

01:53:38   Twitter you know it's advertising on [<a href="https://overcast.fm/+B7ND7mv8w/6818">TS</a>]

01:53:41   Twitter is is hard like yes you can have [<a href="https://overcast.fm/+B7ND7mv8w/6821">TS</a>]

01:53:44   the promoted tweet thing but it's so [<a href="https://overcast.fm/+B7ND7mv8w/6824">TS</a>]

01:53:46   like you're strolling past it so quickly [<a href="https://overcast.fm/+B7ND7mv8w/6826">TS</a>]

01:53:48   and it's hard to really sort of get [<a href="https://overcast.fm/+B7ND7mv8w/6828">TS</a>]

01:53:50   immersed in it and it's part you know to [<a href="https://overcast.fm/+B7ND7mv8w/6830">TS</a>]

01:53:52   start to add more media in part because [<a href="https://overcast.fm/+B7ND7mv8w/6832">TS</a>]

01:53:54   it makes a better canvas for advertising [<a href="https://overcast.fm/+B7ND7mv8w/6834">TS</a>]

01:53:56   but just the way you use Twitter is not [<a href="https://overcast.fm/+B7ND7mv8w/6836">TS</a>]

01:53:58   really amenable to it and Twitter's had [<a href="https://overcast.fm/+B7ND7mv8w/6838">TS</a>]

01:53:59   zero luck getting any sort of direct [<a href="https://overcast.fm/+B7ND7mv8w/6839">TS</a>]

01:54:01   response where you see something and you [<a href="https://overcast.fm/+B7ND7mv8w/6841">TS</a>]

01:54:03   take an action that's just not how [<a href="https://overcast.fm/+B7ND7mv8w/6843">TS</a>]

01:54:04   people think and operate when they're on [<a href="https://overcast.fm/+B7ND7mv8w/6844">TS</a>]

01:54:07   Twitter where's Instagram you know [<a href="https://overcast.fm/+B7ND7mv8w/6847">TS</a>]

01:54:09   you've had it there is successes you [<a href="https://overcast.fm/+B7ND7mv8w/6849">TS</a>]

01:54:11   people like put products like people [<a href="https://overcast.fm/+B7ND7mv8w/6851">TS</a>]

01:54:13   mall brands on Instagram because they [<a href="https://overcast.fm/+B7ND7mv8w/6853">TS</a>]

01:54:14   know they like looking at products and [<a href="https://overcast.fm/+B7ND7mv8w/6854">TS</a>]

01:54:16   sometimes they will look at a product I [<a href="https://overcast.fm/+B7ND7mv8w/6856">TS</a>]

01:54:17   want to buy the product and it's another [<a href="https://overcast.fm/+B7ND7mv8w/6857">TS</a>]

01:54:19   baking that possible no I've seen [<a href="https://overcast.fm/+B7ND7mv8w/6859">TS</a>]

01:54:21   product I you know just watch stuff I [<a href="https://overcast.fm/+B7ND7mv8w/6861">TS</a>]

01:54:24   follow a lot of watch accounts on [<a href="https://overcast.fm/+B7ND7mv8w/6864">TS</a>]

01:54:26   Instagram like and for obvious reasons [<a href="https://overcast.fm/+B7ND7mv8w/6866">TS</a>]

01:54:28   the watch stuff is way to me at least [<a href="https://overcast.fm/+B7ND7mv8w/6868">TS</a>]

01:54:31   it's way more interesting on Instagram [<a href="https://overcast.fm/+B7ND7mv8w/6871">TS</a>]

01:54:33   than it is on Twitter because it's all [<a href="https://overcast.fm/+B7ND7mv8w/6873">TS</a>]

01:54:34   visual it's like hey you know take a [<a href="https://overcast.fm/+B7ND7mv8w/6874">TS</a>]

01:54:36   look at this picture of a watch it's if [<a href="https://overcast.fm/+B7ND7mv8w/6876">TS</a>]

01:54:38   you're interested in watches that's you [<a href="https://overcast.fm/+B7ND7mv8w/6878">TS</a>]

01:54:40   know interesting whereas here's some [<a href="https://overcast.fm/+B7ND7mv8w/6880">TS</a>]

01:54:42   text about a watches not really [<a href="https://overcast.fm/+B7ND7mv8w/6882">TS</a>]

01:54:44   interesting I mean but yeah there's [<a href="https://overcast.fm/+B7ND7mv8w/6884">TS</a>]

01:54:46   product shots they have [<a href="https://overcast.fm/+B7ND7mv8w/6886">TS</a>]

01:54:47   thousands and thousands of likes it's [<a href="https://overcast.fm/+B7ND7mv8w/6887">TS</a>]

01:54:49   you know thousands you know it's people [<a href="https://overcast.fm/+B7ND7mv8w/6889">TS</a>]

01:54:52   definitely you know I for an advertiser [<a href="https://overcast.fm/+B7ND7mv8w/6892">TS</a>]

01:54:55   to get likes under ad that's that's a [<a href="https://overcast.fm/+B7ND7mv8w/6895">TS</a>]

01:54:58   huge deal [<a href="https://overcast.fm/+B7ND7mv8w/6898">TS</a>]

01:54:59   like I don't all right like in the rest [<a href="https://overcast.fm/+B7ND7mv8w/6899">TS</a>]

01:55:02   of the web you know they're trying to [<a href="https://overcast.fm/+B7ND7mv8w/6902">TS</a>]

01:55:05   get people from blocking off their heads [<a href="https://overcast.fm/+B7ND7mv8w/6905">TS</a>]

01:55:07   and whereas on Instagram they're looking [<a href="https://overcast.fm/+B7ND7mv8w/6907">TS</a>]

01:55:09   for them and yeah I know is it no it's [<a href="https://overcast.fm/+B7ND7mv8w/6909">TS</a>]

01:55:12   it's like no one is yeah exactly no one [<a href="https://overcast.fm/+B7ND7mv8w/6912">TS</a>]

01:55:14   is I mean some people do complain about [<a href="https://overcast.fm/+B7ND7mv8w/6914">TS</a>]

01:55:17   yeah you know as the getting the ads in [<a href="https://overcast.fm/+B7ND7mv8w/6917">TS</a>]

01:55:21   front of people do plan Instagram to [<a href="https://overcast.fm/+B7ND7mv8w/6921">TS</a>]

01:55:24   two-degree but um same thing with the [<a href="https://overcast.fm/+B7ND7mv8w/6924">TS</a>]

01:55:26   sort of Facebook you know sort of feed [<a href="https://overcast.fm/+B7ND7mv8w/6926">TS</a>]

01:55:29   there's the like what's so brilliant [<a href="https://overcast.fm/+B7ND7mv8w/6929">TS</a>]

01:55:32   about these mobile advertisements and [<a href="https://overcast.fm/+B7ND7mv8w/6932">TS</a>]

01:55:34   why they're actually it turned out never [<a href="https://overcast.fm/+B7ND7mv8w/6934">TS</a>]

01:55:36   ever was how about Oh mobiles were so [<a href="https://overcast.fm/+B7ND7mv8w/6936">TS</a>]

01:55:38   much less prioritized in desktops better [<a href="https://overcast.fm/+B7ND7mv8w/6938">TS</a>]

01:55:39   Baba well it turned out actually no [<a href="https://overcast.fm/+B7ND7mv8w/6939">TS</a>]

01:55:40   mobile was way more valuable you said to [<a href="https://overcast.fm/+B7ND7mv8w/6940">TS</a>]

01:55:42   figure out the format right and what's [<a href="https://overcast.fm/+B7ND7mv8w/6942">TS</a>]

01:55:44   so brilliant about the format of both [<a href="https://overcast.fm/+B7ND7mv8w/6944">TS</a>]

01:55:45   Instagram and Facebook is you [<a href="https://overcast.fm/+B7ND7mv8w/6945">TS</a>]

01:55:47   simultaneously have a much more of a [<a href="https://overcast.fm/+B7ND7mv8w/6947">TS</a>]

01:55:52   grip on a user's attention like an ad on [<a href="https://overcast.fm/+B7ND7mv8w/6952">TS</a>]

01:55:54   Facebook or Instagram literally takes [<a href="https://overcast.fm/+B7ND7mv8w/6954">TS</a>]

01:55:57   over the entire screen of your device [<a href="https://overcast.fm/+B7ND7mv8w/6957">TS</a>]

01:55:58   alright but it's a very but because it's [<a href="https://overcast.fm/+B7ND7mv8w/6958">TS</a>]

01:56:02   embedded in this feed that you're going [<a href="https://overcast.fm/+B7ND7mv8w/6962">TS</a>]

01:56:03   through it doesn't feel nearly as [<a href="https://overcast.fm/+B7ND7mv8w/6963">TS</a>]

01:56:05   obtrusive as I'm looking at this article [<a href="https://overcast.fm/+B7ND7mv8w/6965">TS</a>]

01:56:07   I'm looking at a web page on the on the [<a href="https://overcast.fm/+B7ND7mv8w/6967">TS</a>]

01:56:09   browser right now on the back and [<a href="https://overcast.fm/+B7ND7mv8w/6969">TS</a>]

01:56:11   there's this big banner ad on the side [<a href="https://overcast.fm/+B7ND7mv8w/6971">TS</a>]

01:56:13   it's so annoying and it and despite the [<a href="https://overcast.fm/+B7ND7mv8w/6973">TS</a>]

01:56:15   fact if you actually think about it it's [<a href="https://overcast.fm/+B7ND7mv8w/6975">TS</a>]

01:56:17   not actually obstructing me at all right [<a href="https://overcast.fm/+B7ND7mv8w/6977">TS</a>]

01:56:19   but it feels weird how that via the feed [<a href="https://overcast.fm/+B7ND7mv8w/6979">TS</a>]

01:56:24   is such a perfect advertising vehicle [<a href="https://overcast.fm/+B7ND7mv8w/6984">TS</a>]

01:56:26   right it it's as you know as you know as [<a href="https://overcast.fm/+B7ND7mv8w/6986">TS</a>]

01:56:28   the inventor right it just makes [<a href="https://overcast.fm/+B7ND7mv8w/6988">TS</a>]

01:56:34   intuitive sense to me in that it always [<a href="https://overcast.fm/+B7ND7mv8w/6994">TS</a>]

01:56:39   had it always did from the moment the [<a href="https://overcast.fm/+B7ND7mv8w/6999">TS</a>]

01:56:41   iPhone came out that of course it's [<a href="https://overcast.fm/+B7ND7mv8w/7001">TS</a>]

01:56:42   eventually is going to be a terrific [<a href="https://overcast.fm/+B7ND7mv8w/7002">TS</a>]

01:56:44   place to do advertising in some way like [<a href="https://overcast.fm/+B7ND7mv8w/7004">TS</a>]

01:56:47   the hard part is only figuring out the [<a href="https://overcast.fm/+B7ND7mv8w/7007">TS</a>]

01:56:48   right way but to discount it as less [<a href="https://overcast.fm/+B7ND7mv8w/7008">TS</a>]

01:56:51   valuable ad you have to be a moron [<a href="https://overcast.fm/+B7ND7mv8w/7011">TS</a>]

01:56:53   because it's obviously the device you [<a href="https://overcast.fm/+B7ND7mv8w/7013">TS</a>]

01:56:56   only have to spend two minutes in 2007 [<a href="https://overcast.fm/+B7ND7mv8w/7016">TS</a>]

01:57:00   you know looking at an iPhone original [<a href="https://overcast.fm/+B7ND7mv8w/7020">TS</a>]

01:57:03   iPhone owners relationship with their [<a href="https://overcast.fm/+B7ND7mv8w/7023">TS</a>]

01:57:05   phone and see that it's by far and away [<a href="https://overcast.fm/+B7ND7mv8w/7025">TS</a>]

01:57:07   than the most emotionally attached [<a href="https://overcast.fm/+B7ND7mv8w/7027">TS</a>]

01:57:09   computing device that they own it's [<a href="https://overcast.fm/+B7ND7mv8w/7029">TS</a>]

01:57:11   right it's intimate and of course that's [<a href="https://overcast.fm/+B7ND7mv8w/7031">TS</a>]

01:57:14   valuable it's super value and it's with [<a href="https://overcast.fm/+B7ND7mv8w/7034">TS</a>]

01:57:16   them all the time [<a href="https://overcast.fm/+B7ND7mv8w/7036">TS</a>]

01:57:16   if Crockett that not be more valuable [<a href="https://overcast.fm/+B7ND7mv8w/7036">TS</a>]

01:57:18   you know it's again not I'm not saying [<a href="https://overcast.fm/+B7ND7mv8w/7038">TS</a>]

01:57:20   it was obvious at all that something [<a href="https://overcast.fm/+B7ND7mv8w/7040">TS</a>]

01:57:22   like inst you know Instagram I'd be a [<a href="https://overcast.fm/+B7ND7mv8w/7042">TS</a>]

01:57:24   very wealthy man if I had come up with [<a href="https://overcast.fm/+B7ND7mv8w/7044">TS</a>]

01:57:26   the idea for Instagram in 2007 but it I [<a href="https://overcast.fm/+B7ND7mv8w/7046">TS</a>]

01:57:30   just knew though that there was some [<a href="https://overcast.fm/+B7ND7mv8w/7050">TS</a>]

01:57:31   kind of opportunity there right right [<a href="https://overcast.fm/+B7ND7mv8w/7051">TS</a>]

01:57:34   crazed actually a discounted just [<a href="https://overcast.fm/+B7ND7mv8w/7054">TS</a>]

01:57:36   because you couldn't show the same type [<a href="https://overcast.fm/+B7ND7mv8w/7056">TS</a>]

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