Cortex

00:00:00 ◼   ► I finally did it would you do we're in [TS]

00:00:02 ◼   ► the same place we're working on [TS]

00:00:04 ◼   ► something together in the same place [TS]

00:00:06 ◼   ► it's really uncomfortable because Mike [TS]

00:00:08 ◼   ► is looking directly into my eyes where [TS]

00:00:10 ◼   ► are Sam I gonna look well you do this [TS]

00:00:12 ◼   ► when you record in person for the [TS]

00:00:14 ◼   ► listeners I'm looking to the side of the [TS]

00:00:15 ◼   ► room I'm not looking directly at the mic [TS]

00:00:17 ◼   ► well I don't you didn't know this before [TS]

00:00:19 ◼   ► we started buying we'll be locking eyes [TS]

00:00:21 ◼   ► of you for the next two hours oh I think [TS]

00:00:24 ◼   ► I'm not sure what I've agreed to this [TS]

00:00:25 ◼   ► are you really good look no I don't know [TS]

00:00:27 ◼   ► okay thank God because it's really weird [TS]

00:00:29 ◼   ► there will be times where I'm gonna like [TS]

00:00:31 ◼   ► right now I'm looking at you but I'm not [TS]

00:00:32 ◼   ► gonna look at you for the whole time [TS]

00:00:33 ◼   ► okay I appreciate that I'm looking down [TS]

00:00:35 ◼   ► now thank you [TS]

00:00:36 ◼   ► rat WWC again we are but last year you [TS]

00:00:40 ◼   ► made me record in a hotel room and you [TS]

00:00:43 ◼   ► were in your hotel room and we use Skype [TS]

00:00:45 ◼   ► yes that's true this year [TS]

00:00:47 ◼   ► hmm you suggested why don't we record in [TS]

00:00:49 ◼   ► person I didn't suggest it I feel like [TS]

00:00:52 ◼   ► he did I didn't I didn't suggest it you [TS]

00:00:54 ◼   ► suggested it okay and here's the thing I [TS]

00:00:57 ◼   ► agreed because I have a lot of audio [TS]

00:00:59 ◼   ► equipment in my room right now that I [TS]

00:01:00 ◼   ► really didn't want to go in box ah that [TS]

00:01:03 ◼   ► makes sense okay for the button on me [TS]

00:01:05 ◼   ► last year I was all set to go and I was [TS]

00:01:08 ◼   ► thinking oh I think shows a better if [TS]

00:01:09 ◼   ► you record separately mm-hmm but this [TS]

00:01:11 ◼   ► year I just didn't really feel like [TS]

00:01:13 ◼   ► unboxing all of these boxes so here we [TS]

00:01:16 ◼   ► are together in the same room if you [TS]

00:01:18 ◼   ► thought about the potential issue if you [TS]

00:01:22 ◼   ► really enjoy this no we would have to [TS]

00:01:26 ◼   ► record in person all the time well [TS]

00:01:28 ◼   ► that's fine okay you can you can come [TS]

00:01:30 ◼   ► out to me every every time we record a [TS]

00:01:32 ◼   ► show to your office uh no I uh I can [TS]

00:01:35 ◼   ► have a rental space the recording studio [TS]

00:01:37 ◼   ► you get on several recordings yeah we [TS]

00:01:38 ◼   ► can have we can have a central London [TS]

00:01:40 ◼   ► cortex recording studio okay but I don't [TS]

00:01:43 ◼   ► I don't think this is going to happen [TS]

00:01:44 ◼   ► Mike [TS]

00:01:44 ◼   ► okay well we'll say you never know you [TS]

00:01:46 ◼   ► might like it I don't know I'm feeling [TS]

00:01:47 ◼   ► very uncomfortable right now would you [TS]

00:01:49 ◼   ► like to turn around I am very surprised [TS]

00:01:53 ◼   ► that we're looking at each of a face to [TS]

00:01:55 ◼   ► face I did consider I did consider why [TS]

00:01:58 ◼   ► are you shaking your head it would have [TS]

00:01:59 ◼   ► been so ridiculous I Steve consider us [TS]

00:02:01 ◼   ► facing in opposite directions in the [TS]

00:02:03 ◼   ► same room but I thought let me try not [TS]

00:02:05 ◼   ► to be a burden upon other people well [TS]

00:02:07 ◼   ► all the time I would be turning around [TS]

00:02:09 ◼   ► to look at you think what's he up to [TS]

00:02:12 ◼   ► over there [TS]

00:02:13 ◼   ► thinking well I just like I'd say [TS]

00:02:15 ◼   ► something you know I turn around about [TS]

00:02:16 ◼   ► what do you think but that wouldn't make [TS]

00:02:19 ◼   ► any sense that wouldn't make any sense [TS]

00:02:20 ◼   ► now [TS]

00:02:20 ◼   ► no so I mentioned it but we're in we're [TS]

00:02:24 ◼   ► in San Jose the WTC so we recorded last [TS]

00:02:26 ◼   ► year at the BW C in San Francisco yeah [TS]

00:02:29 ◼   ► so this is Apple's developer conference [TS]

00:02:31 ◼   ► and we just come here to hang out right [TS]

00:02:33 ◼   ► we have like a bunch of friends who [TS]

00:02:34 ◼   ► attend the conference and there's a lot [TS]

00:02:36 ◼   ► of periphery events and we were doing [TS]

00:02:37 ◼   ► some stuff a relay FM and what do you [TS]

00:02:39 ◼   ► think is San Jose well I'm really glad [TS]

00:02:43 ◼   ► because last year I wasn't I wasn't a [TS]

00:02:45 ◼   ► hundred percent sure if I was going to [TS]

00:02:46 ◼   ► go to WWDC and I ended up just sort of [TS]

00:02:51 ◼   ► going to see the thing and now I am [TS]

00:02:53 ◼   ► doubly glad that I went last year [TS]

00:02:55 ◼   ► because I have a frame of reference to [TS]

00:02:57 ◼   ► compare the last San Francisco WWDC to [TS]

00:03:01 ◼   ► the now San Jose WWDC that everybody's [TS]

00:03:05 ◼   ► talking about what are all the [TS]

00:03:07 ◼   ► differences mm-hmm and I would have felt [TS]

00:03:08 ◼   ► very left out of 40% of the [TS]

00:03:11 ◼   ► conversations about how San Jose is [TS]

00:03:13 ◼   ► different from San Francisco so I'm [TS]

00:03:15 ◼   ► super glad that I went to the one last [TS]

00:03:17 ◼   ► year just for the comparison for this [TS]

00:03:18 ◼   ► year I mean in many ways I have no [TS]

00:03:23 ◼   ► business being here I'm not here as a [TS]

00:03:26 ◼   ► developer so I have a very different [TS]

00:03:28 ◼   ► perspective on it but my feeling from [TS]

00:03:31 ◼   ► what I've seen is it seems like San Jose [TS]

00:03:33 ◼   ► is a total win for the conference on [TS]

00:03:36 ◼   ► almost every single metric and then [TS]

00:03:39 ◼   ► there's one metric that everybody agrees [TS]

00:03:41 ◼   ► it's not a win on and that's not a [TS]

00:03:42 ◼   ► metric I care about so for me it's it's [TS]

00:03:44 ◼   ► ticking 10 out of 10 boxes for better [TS]

00:03:47 ◼   ► location than San Francisco yeah the [TS]

00:03:49 ◼   ► metric that I'm assuming you don't care [TS]

00:03:51 ◼   ► about is that Boz don't open his light [TS]

00:03:53 ◼   ► yeah bars closed early restaurants [TS]

00:03:55 ◼   ► closed early and on all the [TS]

00:03:57 ◼   ► conversations everybody's complaining [TS]

00:03:58 ◼   ► about it and I'm sitting there secretly [TS]

00:04:00 ◼   ► thinking yes like I get an excuse to go [TS]

00:04:03 ◼   ► to bed yeah or like it pushes us into [TS]

00:04:05 ◼   ► more reasonable more quiet locations [TS]

00:04:07 ◼   ► that's true [TS]

00:04:08 ◼   ► oh no we can't be at a loud bar until [TS]

00:04:11 ◼   ► 1:00 in the morning oh what a shame cuz [TS]

00:04:13 ◼   ► I actually chicken plus column so I [TS]

00:04:16 ◼   ► think it's great yeah I think I spent [TS]

00:04:18 ◼   ► more time in the hotel bar then than I [TS]

00:04:21 ◼   ► would usually and until I do actually [TS]

00:04:22 ◼   ► groove you like last night there was [TS]

00:04:24 ◼   ► some kind of rowdy party [TS]

00:04:27 ◼   ► in the hotel boss we came back from like [TS]

00:04:29 ◼   ► a meal and we come into the hotel and [TS]

00:04:31 ◼   ► there were just these two groups the [TS]

00:04:33 ◼   ► table was about eight people and on them [TS]

00:04:34 ◼   ► and they were just shouting each other [TS]

00:04:36 ◼   ► like just just at the top of their [TS]

00:04:38 ◼   ► voices nothing was happening but these [TS]

00:04:40 ◼   ► people were just shouting alone [TS]

00:04:41 ◼   ► Oh anything to do with this so we will [TS]

00:04:43 ◼   ► so we will just bundled into my hotel [TS]

00:04:45 ◼   ► room and just sat around Chang and it [TS]

00:04:47 ◼   ► was like eight of us for a while we're [TS]

00:04:48 ◼   ► just hanging out and that was way nicer [TS]

00:04:49 ◼   ► because that's what you know that's what [TS]

00:04:51 ◼   ► I like and and one of the things about a [TS]

00:04:53 ◼   ► lot of these conferences is really what [TS]

00:04:55 ◼   ► you want to do is just hang out with the [TS]

00:04:58 ◼   ► people and talk to your friends because [TS]

00:05:00 ◼   ► not only we catching up there's also [TS]

00:05:01 ◼   ► just a lot to talk about this week [TS]

00:05:03 ◼   ► hooray and everybody's sharing things [TS]

00:05:05 ◼   ► that they found out and pieces of [TS]

00:05:06 ◼   ► information and like experiences so [TS]

00:05:08 ◼   ► people just want to do that but those [TS]

00:05:10 ◼   ► places are usually where alcohol is [TS]

00:05:13 ◼   ► served and where bars are and the stuff [TS]

00:05:15 ◼   ► like so it gets a bit tricky like it [TS]

00:05:17 ◼   ► reminds me whenever we set up meetup so [TS]

00:05:19 ◼   ► we didn't meet up here and I've done a [TS]

00:05:20 ◼   ► few in London now I always have to spend [TS]

00:05:23 ◼   ► extra time explaining to the bar or or [TS]

00:05:26 ◼   ► the venue that we're in that I want the [TS]

00:05:29 ◼   ► lights on and no music and they can't [TS]

00:05:32 ◼   ► understand why what they think it's [TS]

00:05:34 ◼   ► going to be a party right would want [TS]

00:05:36 ◼   ► that and like people just can be talking [TS]

00:05:38 ◼   ► to each other like music makes it worse [TS]

00:05:39 ◼   ► not a party we don't we don't want music [TS]

00:05:42 ◼   ► please them music but I agree like this [TS]

00:05:45 ◼   ► is a vastly superior location than [TS]

00:05:48 ◼   ► downtown San Francisco for an event like [TS]

00:05:51 ◼   ► this basically for WWDC the majority of [TS]

00:05:55 ◼   ► attendees in the majority of people that [TS]

00:05:57 ◼   ► are coming to attend periphery events [TS]

00:06:00 ◼   ► like me and you we don't leave like a [TS]

00:06:03 ◼   ► four five block radius of the hotel on [TS]

00:06:06 ◼   ► the convention centre and that area of [TS]

00:06:09 ◼   ► San Francisco as we discussed last time [TS]

00:06:11 ◼   ► it's not organized part of San Francisco [TS]

00:06:14 ◼   ► no and I mean I don't know how did this [TS]

00:06:17 ◼   ► this five block radius of downtown San [TS]

00:06:20 ◼   ► Jose compares to the rest of San Jose [TS]

00:06:22 ◼   ► but it is vastly superior to that of San [TS]

00:06:25 ◼   ► Francisco there's again that there are [TS]

00:06:28 ◼   ► food options there aren't as many there [TS]

00:06:30 ◼   ► are bar options there aren't as many [TS]

00:06:32 ◼   ► none of them are open is late but it [TS]

00:06:34 ◼   ► works out just fine like it I know why [TS]

00:06:38 ◼   ► people have been looking for those [TS]

00:06:39 ◼   ► things but [TS]

00:06:40 ◼   ► iq I'm really good with what we've had [TS]

00:06:43 ◼   ► and there's a nice little coffee place [TS]

00:06:45 ◼   ► near our hotel and you know it's been [TS]

00:06:47 ◼   ► really nice and I feel like I can walk [TS]

00:06:49 ◼   ► around the streets and not worry about [TS]

00:06:51 ◼   ► things like I do when I'm in San [TS]

00:06:53 ◼   ► Francisco so I mean I think that's [TS]

00:06:55 ◼   ► everything has been a big win oh yeah [TS]

00:06:57 ◼   ► yeah and when you go to these places it [TS]

00:07:00 ◼   ► is a thing that I'm very where you're [TS]

00:07:02 ◼   ► judging a city on a three block radius [TS]

00:07:05 ◼   ► yep Raisa oh yes San Jose I know the [TS]

00:07:08 ◼   ► whole city I know three streets right [TS]

00:07:11 ◼   ► but it's like that that is the entire [TS]

00:07:12 ◼   ► perspective but the reality of it is [TS]

00:07:14 ◼   ► that is the conference world [TS]

00:07:16 ◼   ► so those streets matter a lot and you [TS]

00:07:20 ◼   ► know we're where we were in in San [TS]

00:07:22 ◼   ► Francisco and where the conference was [TS]

00:07:23 ◼   ► those those streets were an apocalypse [TS]

00:07:26 ◼   ► yeah they were terribly there I'm sure [TS]

00:07:28 ◼   ► there are plenty of lovely areas of San [TS]

00:07:30 ◼   ► Francisco I've been to them but the the [TS]

00:07:32 ◼   ► place that the conference was it made [TS]

00:07:34 ◼   ► San Francisco seem like a dystopian [TS]

00:07:36 ◼   ► hellscape yes it's like there's a bunch [TS]

00:07:38 ◼   ► of lovely places in San Francisco but [TS]

00:07:41 ◼   ► you're either gonna be staying like a 20 [TS]

00:07:44 ◼   ► minute journey away from where everybody [TS]

00:07:46 ◼   ► is or go or like everyone's gonna have [TS]

00:07:49 ◼   ► to pile into taxis and go out for any [TS]

00:07:51 ◼   ► dinner like it doesn't work it's just [TS]

00:07:54 ◼   ► where the venues are and the convention [TS]

00:07:56 ◼   ► took the area around the convention [TS]

00:07:58 ◼   ► centers here and there are just [TS]

00:08:00 ◼   ► populated differently yeah and the [TS]

00:08:02 ◼   ► tightness of the radius adds to the [TS]

00:08:05 ◼   ► experience because it dramatically [TS]

00:08:07 ◼   ► increases the probability of running [TS]

00:08:08 ◼   ► into people which is which is nice which [TS]

00:08:10 ◼   ► I also think is an additional benefit of [TS]

00:08:12 ◼   ► San Jose is it really does feel like [TS]

00:08:15 ◼   ► WWDC has descended on this area which [TS]

00:08:21 ◼   ► was population wise much smaller than [TS]

00:08:24 ◼   ► the same block radius in San Francisco [TS]

00:08:26 ◼   ► and I have had the experience numerous [TS]

00:08:28 ◼   ► times of walking between the various [TS]

00:08:31 ◼   ► hotels because I'm on my way to go see a [TS]

00:08:33 ◼   ► thing or go meet a person and while [TS]

00:08:35 ◼   ► doing that bumping into somebody else [TS]

00:08:37 ◼   ► and being able to say hi quickly yeah [TS]

00:08:39 ◼   ► and that's really nice like that's such [TS]

00:08:41 ◼   ► a nice experience that it almost makes [TS]

00:08:44 ◼   ► it like a like a faux college campus for [TS]

00:08:47 ◼   ► a brief period of time which is great [TS]

00:08:49 ◼   ► like that that's that's what you want [TS]

00:08:51 ◼   ► for this kind of experience [TS]

00:08:53 ◼   ► oh I have I have chance random [TS]

00:08:55 ◼   ► encounters with people that I know or [TS]

00:08:57 ◼   ► yeah I've just met and it's very nice [TS]

00:08:59 ◼   ► WWC is completely taken over at like san [TS]

00:09:02 ◼   ► francisco takes the conference in its [TS]

00:09:05 ◼   ► stride yes it's like it doesn't make a [TS]

00:09:07 ◼   ► difference because there's always a [TS]

00:09:08 ◼   ► conference or there's always something [TS]

00:09:10 ◼   ► yeah I was really aware of that feeling [TS]

00:09:11 ◼   ► in San Francisco of walking out of the [TS]

00:09:13 ◼   ► hotel and standing on the street and [TS]

00:09:15 ◼   ► feeling like I have been absorbed into a [TS]

00:09:18 ◼   ► metropolis of San Francisco and the [TS]

00:09:21 ◼   ► probability of bumping into someone was [TS]

00:09:23 ◼   ► very low I think the number of times I [TS]

00:09:24 ◼   ► bumped into someone on the street from [TS]

00:09:26 ◼   ► the conference in San Francisco was [TS]

00:09:27 ◼   ► maybe once or twice at most in the whole [TS]

00:09:31 ◼   ► the whole time that I was there I think [TS]

00:09:32 ◼   ► it's changing the mindset well I was all [TS]

00:09:34 ◼   ► those people were also there you don't [TS]

00:09:38 ◼   ► pay attention to people as they're [TS]

00:09:39 ◼   ► walking around because Deb just Joe [TS]

00:09:42 ◼   ► Schmo going to see Alcatraz right yes [TS]

00:09:45 ◼   ► yes the other thing that I think helps [TS]

00:09:47 ◼   ► with that feeling is I don't I don't [TS]

00:09:50 ◼   ► know if I just tuned into it less in San [TS]

00:09:52 ◼   ► Francisco but it feels like the [TS]

00:09:53 ◼   ► developers have these really [TS]

00:09:54 ◼   ► identifiable jackets okay so there are [TS]

00:09:56 ◼   ► jackets every year but the jackets this [TS]

00:09:59 ◼   ► year are more they stand out a lot more [TS]

00:10:02 ◼   ► yeah they really do they have that they [TS]

00:10:04 ◼   ► have these really the very cool-looking [TS]

00:10:06 ◼   ► black Jean that Levi's jacket so Levi's [TS]

00:10:09 ◼   ► denim jackets with which Apple kind of [TS]

00:10:12 ◼   ► branded with WWDC 17 on them like [TS]

00:10:15 ◼   ► previously they were these kind of like [TS]

00:10:16 ◼   ► hoodie type things big numbers on the [TS]

00:10:18 ◼   ► back so they're actually in theory more [TS]

00:10:20 ◼   ► noticeable because it was people who [TS]

00:10:22 ◼   ► known as huge numbers on their back but [TS]

00:10:24 ◼   ► they were so nondescript that you kind [TS]

00:10:27 ◼   ► of were playing them out I can't even [TS]

00:10:28 ◼   ► remember what they look like but I feel [TS]

00:10:30 ◼   ► like these jackets are super [TS]

00:10:31 ◼   ► distinguishable and then a plus that I [TS]

00:10:34 ◼   ► really like is it is I've heard from the [TS]

00:10:36 ◼   ► people who have been inside the [TS]

00:10:37 ◼   ► conference that they're able to do some [TS]

00:10:40 ◼   ► kind of scavenger hunt for all of these [TS]

00:10:41 ◼   ► pins they get on the jackets and I find [TS]

00:10:44 ◼   ► I find my brain really Tunes into these [TS]

00:10:47 ◼   ► little pins like a little swift pin or a [TS]

00:10:49 ◼   ► smiley pin it seems like there's some [TS]

00:10:50 ◼   ► kind of scavenger hunt going on and what [TS]

00:10:53 ◼   ► I think this is great for just just an [TS]

00:10:54 ◼   ► idea for a conference I think that is a [TS]

00:10:57 ◼   ► genius conversation starter because you [TS]

00:11:00 ◼   ► have the thing where you can identify ah [TS]

00:11:02 ◼   ► here's the jacket the person's at the [TS]

00:11:03 ◼   ► same thing and it gives you an in with [TS]

00:11:06 ◼   ► almost every [TS]

00:11:07 ◼   ► you want to be able to say oh what did [TS]

00:11:09 ◼   ► you get that pin for they're also [TS]

00:11:11 ◼   ► encouraging like it does encourage [TS]

00:11:13 ◼   ► swapping and trading hmm WWC this year [TS]

00:11:16 ◼   ► again so just from talking to people who [TS]

00:11:18 ◼   ► have been inside and/or standing at the [TS]

00:11:21 ◼   ► outside of the Convention Center past [TS]

00:11:23 ◼   ► the barriers and longingly looking at [TS]

00:11:25 ◼   ► the Convention Center [TS]

00:11:26 ◼   ► that's been my experiences so far yeah [TS]

00:11:28 ◼   ► but before we started recording I was [TS]

00:11:30 ◼   ► telling Mike that the saddest I have [TS]

00:11:31 ◼   ► been so far was on keno morning I [TS]

00:11:34 ◼   ► thought I just arrived in the city and I [TS]

00:11:36 ◼   ► thought oh I'm gonna go look and see [TS]

00:11:38 ◼   ► what the conference center looks like [TS]

00:11:39 ◼   ► and I went out there to take a look and [TS]

00:11:42 ◼   ► I just felt like the saddest excluded [TS]

00:11:45 ◼   ► person on the outside because I have no [TS]

00:11:48 ◼   ► badge and then two to top it off I'm [TS]

00:11:50 ◼   ► looking at who the conference center [TS]

00:11:51 ◼   ► looks amazing and this is huge exciting [TS]

00:11:53 ◼   ► line and as I'm standing there looking [TS]

00:11:55 ◼   ► on the line like my friends start waving [TS]

00:11:57 ◼   ► to me from the cool insider part and I [TS]

00:11:59 ◼   ► was just like it might it the skies [TS]

00:12:01 ◼   ► might as well have opened up and rained [TS]

00:12:02 ◼   ► down upon just me and that well no [TS]

00:12:05 ◼   ► colors right down this that is 100% how [TS]

00:12:09 ◼   ► I felt in that moment I was like oh I'm [TS]

00:12:12 ◼   ► so sad but so yes that is our experience [TS]

00:12:16 ◼   ► from outside the conference yeah but [TS]

00:12:18 ◼   ► it's it's it's more festively yeah that [TS]

00:12:20 ◼   ► that is exactly it it feels like there [TS]

00:12:22 ◼   ► is this festival throughout the whole [TS]

00:12:24 ◼   ► thing people are engaged in all of these [TS]

00:12:26 ◼   ► different activities all of the [TS]

00:12:28 ◼   ► peripheral conferences are literally [TS]

00:12:31 ◼   ► next door or just across the street [TS]

00:12:33 ◼   ► yep so you can pop between different [TS]

00:12:35 ◼   ► different things it's been really great [TS]

00:12:36 ◼   ► it's really fun I think even if someone [TS]

00:12:39 ◼   ► who's not directly participating it the [TS]

00:12:42 ◼   ► collectible pins are a genius idea that [TS]

00:12:45 ◼   ► other conferences should totally pick up [TS]

00:12:47 ◼   ► on as a way to encourage communication [TS]

00:12:51 ◼   ► and recognizability among conference [TS]

00:12:53 ◼   ► attendees so I've been to a conference [TS]

00:12:55 ◼   ► that did this and I actually think this [TS]

00:12:57 ◼   ► is the conference that inspired Apple to [TS]

00:12:59 ◼   ► do this so the last xoxo in Portland [TS]

00:13:02 ◼   ► when you checked in they gave you three [TS]

00:13:05 ◼   ► pin badges but there were like 12 hmm [TS]

00:13:08 ◼   ► and if you found one you wanted they [TS]

00:13:11 ◼   ► were couraging pin exchange and they [TS]

00:13:13 ◼   ► were like on the slack and never like an [TS]

00:13:15 ◼   ► xoxo slack for attendees they had like a [TS]

00:13:17 ◼   ► whole room for like pin swapping and the [TS]

00:13:20 ◼   ► pins are so [TS]

00:13:21 ◼   ► reminiscent because there's these enamel [TS]

00:13:22 ◼   ► pens and all these colors I think that [TS]

00:13:25 ◼   ► they might have like cryptic idea from [TS]

00:13:26 ◼   ► there but it's great it's a great one [TS]

00:13:28 ◼   ► yeah whoever came up with say XOXO came [TS]

00:13:30 ◼   ► up with it it's a great it's fantastic [TS]

00:13:31 ◼   ► because it's like you'll see someone and [TS]

00:13:34 ◼   ► be like oh hey I love your pen but I [TS]

00:13:36 ◼   ► love that one and you swap in your chat [TS]

00:13:37 ◼   ► it's like it's a nice thing and if you [TS]

00:13:39 ◼   ► say like there is basically there were [TS]

00:13:40 ◼   ► certain events certain talks or sessions [TS]

00:13:44 ◼   ► as Apple calls them that if you went to [TS]

00:13:46 ◼   ► them you were given a bow down so like [TS]

00:13:49 ◼   ► and it was also I think it's a way for [TS]

00:13:51 ◼   ► them to encourage attendance like there [TS]

00:13:54 ◼   ► was a special badge for the [TS]

00:13:55 ◼   ► accessibility sessions [TS]

00:13:57 ◼   ► oh gee okay that is total genius right [TS]

00:13:59 ◼   ► it was either the session or the labs [TS]

00:14:01 ◼   ► you in the labs you go and talk to the [TS]

00:14:03 ◼   ► engineers so they can give you advice on [TS]

00:14:05 ◼   ► it so if you went and participated in [TS]

00:14:07 ◼   ► that so to help people who have [TS]

00:14:09 ◼   ► different disabilities use your [TS]

00:14:11 ◼   ► applications they will give you a pin [TS]

00:14:14 ◼   ► that is that is so smart [TS]

00:14:16 ◼   ► I've been aware talking to some okay so [TS]

00:14:18 ◼   ► here's the thing that use the thing that [TS]

00:14:20 ◼   ► I would just never normally do because [TS]

00:14:22 ◼   ► everybody is so recognizable and because [TS]

00:14:24 ◼   ► of the pins I have on occasion struck up [TS]

00:14:28 ◼   ► conversations just very briefly in the [TS]

00:14:29 ◼   ► elevator right which is the thing like I [TS]

00:14:31 ◼   ► would never do but it's like it's [TS]

00:14:34 ◼   ► begging you to do it and some of the [TS]

00:14:35 ◼   ► pins are really interesting and so I've [TS]

00:14:38 ◼   ► just said like oh what you know what was [TS]

00:14:39 ◼   ► out in where'd you get it from and I've [TS]

00:14:40 ◼   ► been aware that there's that some of [TS]

00:14:42 ◼   ► them seem rarer than others yeah but I [TS]

00:14:44 ◼   ► didn't realize tying it to session [TS]

00:14:47 ◼   ► attendants is an is like another great [TS]

00:14:50 ◼   ► reason to do that to encourage people I [TS]

00:14:52 ◼   ► guess we want as many people to just [TS]

00:14:54 ◼   ► come to the accessibility session so [TS]

00:14:56 ◼   ► that they're aware of what exists that [TS]

00:14:58 ◼   ► is a really great it's really great and [TS]

00:15:00 ◼   ► if you think like a conference like this [TS]

00:15:02 ◼   ► there's so much standing in lines you [TS]

00:15:04 ◼   ► know you're lining up for everything [TS]

00:15:05 ◼   ► having an ability to be able to turn [TS]

00:15:08 ◼   ► around and culture someone is great [TS]

00:15:09 ◼   ► because so many people come on their own [TS]

00:15:10 ◼   ► or like they know people that are here [TS]

00:15:13 ◼   ► were on inside right right like I have I [TS]

00:15:17 ◼   ► know a bunch of people like I know who [TS]

00:15:21 ◼   ► they are like with their friends but [TS]

00:15:22 ◼   ► they don't know anybody inside right or [TS]

00:15:24 ◼   ► like I spoken to a bunch of people in [TS]

00:15:26 ◼   ► the same way right like that none of [TS]

00:15:27 ◼   ► their co-workers got tickets just them [TS]

00:15:29 ◼   ► so they're going in and like it seems [TS]

00:15:31 ◼   ► like I mean it seems like it's nice in [TS]

00:15:33 ◼   ► there I would [TS]

00:15:34 ◼   ► no we don't get to go in but it looks [TS]

00:15:37 ◼   ► like it enables people to talk to each [TS]

00:15:39 ◼   ► other in the inner in a fun way and I [TS]

00:15:41 ◼   ► think that's really good yeah I do think [TS]

00:15:43 ◼   ► that's really good but Monday you [TS]

00:15:45 ◼   ► mentioned the keynote so it was quite a [TS]

00:15:49 ◼   ► day this episode of cortex is brought to [TS]

00:15:53 ◼   ► you by Casper most people don't really [TS]

00:15:56 ◼   ► think about the science behind a [TS]

00:15:57 ◼   ► mattress but the Casper mattress was [TS]

00:15:59 ◼   ► designed by a team of 20 engineers and [TS]

00:16:02 ◼   ► perfected by a community of nearly half [TS]

00:16:04 ◼   ► and million sleepers the Casper team are [TS]

00:16:07 ◼   ► really just a bunch of Engineering nerds [TS]

00:16:09 ◼   ► digging as far as possible into the [TS]

00:16:12 ◼   ► science of sleep and the technology they [TS]

00:16:14 ◼   ► need to deliver it they've put their [TS]

00:16:15 ◼   ► expertise into creating a mattress that [TS]

00:16:17 ◼   ► combines pressure relieving supportive [TS]

00:16:19 ◼   ► memory foam of a breathable open-cell [TS]

00:16:22 ◼   ► layer for all-night comfort and hey [TS]

00:16:24 ◼   ► don't just take my word for it recently [TS]

00:16:26 ◼   ► Fast Company named Casper the most [TS]

00:16:28 ◼   ► innovative brand of 2017 capsule [TS]

00:16:31 ◼   ► mattress is super easy to order they [TS]

00:16:33 ◼   ► arrive in a impossibly small box which [TS]

00:16:36 ◼   ► you can actually move upstairs it's not [TS]

00:16:38 ◼   ► like the size of a shoebox but it's a [TS]

00:16:40 ◼   ► box that you can move around on your own [TS]

00:16:42 ◼   ► which has a mattress in it and then when [TS]

00:16:44 ◼   ► you are getting into the room you take [TS]

00:16:46 ◼   ► it out you just take it out of the [TS]

00:16:48 ◼   ► plastic packaging and it breathes to [TS]

00:16:50 ◼   ► life in the space that you need it to be [TS]

00:16:52 ◼   ► it's really cool and buying a Casper [TS]

00:16:54 ◼   ► mattress is so easy and completely [TS]

00:16:56 ◼   ► risk-free Casper offers free delivery [TS]

00:16:58 ◼   ► and free returns to the US Canada and [TS]

00:17:00 ◼   ► the UK and they will ship it directly to [TS]

00:17:02 ◼   ► your door in that impossibly small box [TS]

00:17:05 ◼   ► with Casper you can actually get to [TS]

00:17:07 ◼   ► sleep on their mattress before you make [TS]

00:17:09 ◼   ► your decision because we spend a third [TS]

00:17:10 ◼   ► of our lives on our mattress you want to [TS]

00:17:12 ◼   ► get a feel for it before you commit and [TS]

00:17:13 ◼   ► that's why Casper will give you 100 [TS]

00:17:16 ◼   ► nights to try it out if you don't love [TS]

00:17:18 ◼   ► it they'll pick it up and refund you [TS]

00:17:20 ◼   ► everything dive deeper into the science [TS]

00:17:23 ◼   ► behind the perfect mattress and get $50 [TS]

00:17:25 ◼   ► towards any mattress purchase by [TS]

00:17:27 ◼   ► visiting Casper comm slash cortex and [TS]

00:17:29 ◼   ► using the code cortex at checkout terms [TS]

00:17:31 ◼   ► of conditions apply thanks to Casper for [TS]

00:17:33 ◼   ► their support of this show we watched [TS]

00:17:36 ◼   ► the keynote together which you got to [TS]

00:17:39 ◼   ► see me scream in a bunch I think with [TS]

00:17:40 ◼   ► was something that you experienced yeah [TS]

00:17:43 ◼   ► there was excitement all around on all [TS]

00:17:46 ◼   ► sides it was it was [TS]

00:17:47 ◼   ► really fun I think again to to compare [TS]

00:17:50 ◼   ► the experience last year versus this [TS]

00:17:52 ◼   ► year I really really like going WDC last [TS]

00:17:55 ◼   ► year I felt like we had a very very [TS]

00:17:59 ◼   ► great time watching the keynote last [TS]

00:18:03 ◼   ► year at the Twitter headquarters it was [TS]

00:18:05 ◼   ► awesome to be invited to that and it was [TS]

00:18:07 ◼   ► super fucker that was the first time I [TS]

00:18:08 ◼   ► had ever had the experience of watching [TS]

00:18:11 ◼   ► a keynote not by myself I hate the other [TS]

00:18:15 ◼   ► ones watching the other ones no because [TS]

00:18:18 ◼   ► when the WWC I've lost like four years [TS]

00:18:21 ◼   ► we'll watch the keynote with other [TS]

00:18:22 ◼   ► people someone like the iPhone event [TS]

00:18:24 ◼   ► comes around and I'm just sitting in my [TS]

00:18:26 ◼   ► living room with Tim Cook on the TV it's [TS]

00:18:28 ◼   ► so boring [TS]

00:18:29 ◼   ► oh is it like the WDC stuff I always [TS]

00:18:32 ◼   ► watch on my own but the iPhone keynote [TS]

00:18:35 ◼   ► event my wife is always very interested [TS]

00:18:37 ◼   ► in that and so we least watch it [TS]

00:18:40 ◼   ► together yeah and she's very excited so [TS]

00:18:43 ◼   ► I know I always feel like oh we watched [TS]

00:18:44 ◼   ► the iPhone event together it's all pour [TS]

00:18:47 ◼   ► a glass of wine like we'll sit back and [TS]

00:18:48 ◼   ► now impress us apples show us your magic [TS]

00:18:51 ◼   ► is so I have a very nice association [TS]

00:18:53 ◼   ► with that one with the WWDC one for the [TS]

00:18:55 ◼   ► past many years it's always been like oh [TS]

00:18:57 ◼   ► I'm just a sad nerd on my own watching [TS]

00:19:00 ◼   ► it so tell me about API yes well the API [TS]

00:19:03 ◼   ► slide went by so quickly I'll have to [TS]

00:19:05 ◼   ► wait for the technical yeah yeah yeah it [TS]

00:19:10 ◼   ► was like it was it was really it was [TS]

00:19:12 ◼   ► really interesting and a very [TS]

00:19:13 ◼   ► interesting experience to watch it last [TS]

00:19:14 ◼   ► year at Twitter in a room full of I [TS]

00:19:16 ◼   ► don't know must been 50 people that was [TS]

00:19:18 ◼   ► a love yeah there was a lot of people [TS]

00:19:19 ◼   ► there that great food oh my god yes I [TS]

00:19:23 ◼   ► swear I swear Twitter if you're [TS]

00:19:25 ◼   ► listening I still think about your [TS]

00:19:26 ◼   ► breakfast burritos I rely real everyone [TS]

00:19:29 ◼   ► so I'll just remember like that [TS]

00:19:30 ◼   ► breakfast burrito at Twitter so good if [TS]

00:19:32 ◼   ► I remember you are a roof strict carb [TS]

00:19:34 ◼   ► diet at that point ever you were just [TS]

00:19:35 ◼   ► like it's going out of the window today [TS]

00:19:37 ◼   ► yeah that that was it was too good it [TS]

00:19:40 ◼   ► was too good to pass on but so that [TS]

00:19:41 ◼   ► again it's it's great this year to have [TS]

00:19:43 ◼   ► a mental comparison because this this [TS]

00:19:45 ◼   ► year was a very different experience [TS]

00:19:46 ◼   ► because there were I don't know what [TS]

00:19:48 ◼   ► eight of us those eight of us eight of [TS]

00:19:50 ◼   ► us in a hotel room watching it and [TS]

00:19:52 ◼   ► obviously were people who have come to [TS]

00:19:55 ◼   ► WDC we're all really interested really [TS]

00:19:57 ◼   ► invested in what's happening and that [TS]

00:19:59 ◼   ► felt like another whole very great way [TS]

00:20:01 ◼   ► to watch the keynote with a smaller [TS]

00:20:03 ◼   ► group of friends and also because you [TS]

00:20:07 ◼   ► know everybody in that room you know [TS]

00:20:08 ◼   ► what particular people care about or [TS]

00:20:11 ◼   ► interest about so even in some of the [TS]

00:20:13 ◼   ► sections where I'm less interested it [TS]

00:20:15 ◼   ► was still fun to see the reactions of my [TS]

00:20:16 ◼   ► friends who I know like Oh for them the [TS]

00:20:19 ◼   ► Mack section like there they're really [TS]

00:20:20 ◼   ► interested in what's happening here and [TS]

00:20:22 ◼   ► and like I didn't come into this with [TS]

00:20:24 ◼   ► big hopes with that so it's like I [TS]

00:20:26 ◼   ► really enjoyed having those different [TS]

00:20:28 ◼   ► perspectives live in the room so it was [TS]

00:20:30 ◼   ► really it was really fun it was really [TS]

00:20:31 ◼   ► fun yeah and also in those scenarios [TS]

00:20:34 ◼   ► when it's just a group of friends like [TS]

00:20:36 ◼   ► I'm more willing to show my true [TS]

00:20:37 ◼   ► emotions right then it's like I'm in an [TS]

00:20:40 ◼   ► office of it some big company right [TS]

00:20:42 ◼   ► there was no whooping and hollering at [TS]

00:20:45 ◼   ► the Twitter headquarters because you [TS]

00:20:46 ◼   ► have to pretend like you're super cool [TS]

00:20:47 ◼   ► in front of Twitter you sit back you're [TS]

00:20:49 ◼   ► like oh yeah thing is there's this was a [TS]

00:20:52 ◼   ► much more whooping and hollering year I [TS]

00:20:54 ◼   ► think than last year I think one of the [TS]

00:20:57 ◼   ► funny things about last year's WWDC I [TS]

00:20:59 ◼   ► mean we did a big event that big live [TS]

00:21:02 ◼   ► event that we did mm-hmm and we recorded [TS]

00:21:04 ◼   ► a show and I remember the whole time I'm [TS]

00:21:06 ◼   ► like okay whatever they talk about is [TS]

00:21:08 ◼   ► what I'm gonna hell I'm gonna plan out [TS]

00:21:09 ◼   ► the content and there wasn't really a [TS]

00:21:12 ◼   ► lot you know like the plan initially was [TS]

00:21:15 ◼   ► for me and you to talk about whatever [TS]

00:21:16 ◼   ► happened to the iPad right nothing [TS]

00:21:18 ◼   ► happened yeah so it was it was a kind of [TS]

00:21:22 ◼   ► an underwhelming WWDC last year like it [TS]

00:21:24 ◼   ► there wasn't there was some cool stuff [TS]

00:21:26 ◼   ► like I still use in like stickers I [TS]

00:21:28 ◼   ► think it was a good addition but that [TS]

00:21:29 ◼   ► was like the biggest thing that was [TS]

00:21:31 ◼   ► there headlining feature but for like [TS]

00:21:33 ◼   ► consumers were just these changes to [TS]

00:21:34 ◼   ► iMessage but this year is like [TS]

00:21:37 ◼   ► everything everything everyone got their [TS]

00:21:40 ◼   ► thing this year yeah like there is [TS]

00:21:42 ◼   ► nothing going into the reader BC there [TS]

00:21:44 ◼   ► is nothing that I wanted that they [TS]

00:21:46 ◼   ► didn't address in some way here's here's [TS]

00:21:49 ◼   ► my feeling of what they managed to pull [TS]

00:21:52 ◼   ► off at this WWDC like every everybody in [TS]

00:21:55 ◼   ► the world went into the this hall to [TS]

00:21:57 ◼   ► watch to see Tim Cook came on stage and [TS]

00:22:00 ◼   ► said look under your chair everyone [TS]

00:22:02 ◼   ► there's a box for you and you could [TS]

00:22:04 ◼   ► reach under your chair and you could [TS]

00:22:05 ◼   ► open the box and there was something [TS]

00:22:07 ◼   ► just for you in the box for everyone in [TS]

00:22:10 ◼   ► that in that theater so that's what they [TS]

00:22:12 ◼   ► managed to pull off like there was [TS]

00:22:14 ◼   ► nobody [TS]

00:22:14 ◼   ► who [TS]

00:22:15 ◼   ► who didn't get something that felt like [TS]

00:22:17 ◼   ► this is the thing you're waiting for or [TS]

00:22:20 ◼   ► the thing that you want to hear about so [TS]

00:22:22 ◼   ► very very aggressive keynote like I had [TS]

00:22:25 ◼   ► some things that were on my total wish [TS]

00:22:29 ◼   ► list mm-hmm like Apple embracing VR [TS]

00:22:32 ◼   ► mm-hmm like oh man [TS]

00:22:34 ◼   ► yeah I had no expectations honestly for [TS]

00:22:37 ◼   ► that to ever happen I thought that [TS]

00:22:39 ◼   ► they've missed the boat on it mm-hmm and [TS]

00:22:40 ◼   ► you know and I've been talking to some [TS]

00:22:42 ◼   ► people who know their stuff and people [TS]

00:22:45 ◼   ► have been tweeting at me to kind of give [TS]

00:22:46 ◼   ► me information about like some of the [TS]

00:22:48 ◼   ► graphic stuff that they're using and [TS]

00:22:49 ◼   ► again as you would expect it's nowhere [TS]

00:22:51 ◼   ► near top-of-the-line mm but it for me [TS]

00:22:54 ◼   ► it's the it's just that Apple or [TS]

00:22:58 ◼   ► understanding that VR is something the [TS]

00:23:01 ◼   ► Mac should be able to do yeah and [TS]

00:23:02 ◼   ► they're starting to make machines that [TS]

00:23:04 ◼   ► are powerful enough to cope with it [TS]

00:23:06 ◼   ► mm-hmm that's what I want I mean I've [TS]

00:23:09 ◼   ► been recently like we were talking about [TS]

00:23:10 ◼   ► the Corsair recently and I've been just [TS]

00:23:14 ◼   ► like thinking well I gotta do but now [TS]

00:23:16 ◼   ► and now I just think if I just wait a [TS]

00:23:18 ◼   ► little bit longer I don't think I don't [TS]

00:23:20 ◼   ► think the iMac Pro is for me mm-hmm [TS]

00:23:24 ◼   ► but like I'm just kind of keeping my eye [TS]

00:23:26 ◼   ► on things that there are these external [TS]

00:23:27 ◼   ► GPUs that they're working with and this [TS]

00:23:30 ◼   ► may be this Mac Pro in 2018 like maybe [TS]

00:23:33 ◼   ► some one one combination or not these [TS]

00:23:35 ◼   ► machines could be all I need for decent [TS]

00:23:39 ◼   ► gaming VR my Mac yeah yeah the the VR [TS]

00:23:43 ◼   ► thing I also agree felt totally out of [TS]

00:23:45 ◼   ► left field yes in an already very packed [TS]

00:23:49 ◼   ► keynote and a thing that they gave a [TS]

00:23:52 ◼   ► bunch of time to and I love that they [TS]

00:23:54 ◼   ► did the VR demo on the regular IMAX yeah [TS]

00:23:58 ◼   ► like I was good they weren't they [TS]

00:23:59 ◼   ► weren't showing off like oh we have a [TS]

00:24:01 ◼   ► pre-production I'm Mac Pro on stage and [TS]

00:24:03 ◼   ► we're going to give you a demo VR demo [TS]

00:24:05 ◼   ► with our $5,000 machine is I know our [TS]

00:24:09 ◼   ► next generation of regular IMAX can do [TS]

00:24:12 ◼   ► VR and I found that totally surprising [TS]

00:24:15 ◼   ► and and really very welcome as I was [TS]

00:24:19 ◼   ► watching it happen for like a feeling of [TS]

00:24:20 ◼   ► just relief like just like we have had [TS]

00:24:22 ◼   ► the conversation about VR and you have [TS]

00:24:24 ◼   ► always very much been pushing this [TS]

00:24:26 ◼   ► feeling of like I think they're missing [TS]

00:24:27 ◼   ► the boat on this [TS]

00:24:28 ◼   ► that that they're not placing a bet on [TS]

00:24:30 ◼   ► the table and I too didn't expect they'd [TS]

00:24:32 ◼   ► even address it but twos to see it done [TS]

00:24:35 ◼   ► in such a way to given time and I also [TS]

00:24:37 ◼   ► thought very interestingly done in a [TS]

00:24:39 ◼   ► done in a way that's a demo about [TS]

00:24:41 ◼   ► working in VR as opposed to yeah gaming [TS]

00:24:44 ◼   ► in VR they aren't talking about making [TS]

00:24:46 ◼   ► stuff hmm as opposed to playing games [TS]

00:24:49 ◼   ► but the fact that they have support for [TS]

00:24:53 ◼   ► the two two largest game engines and [TS]

00:24:55 ◼   ► steam is that with their games apart of [TS]

00:24:57 ◼   ► this yeah but like Apple is they're [TS]

00:24:59 ◼   ► focusing more on the creation of 3d [TS]

00:25:02 ◼   ► content right now because there are no [TS]

00:25:05 ◼   ► games that can run right so I think [TS]

00:25:07 ◼   ► that's why they're like oh make your [TS]

00:25:09 ◼   ► games is kind of what they're saying [TS]

00:25:10 ◼   ► yeah because that's the message because [TS]

00:25:12 ◼   ► you can't take a current game and just [TS]

00:25:14 ◼   ► start playing it so that I think they're [TS]

00:25:16 ◼   ► pitching it right but I I think people [TS]

00:25:19 ◼   ► are getting a little bit too hung up on [TS]

00:25:21 ◼   ► the verbage to apples using VR is gaming [TS]

00:25:26 ◼   ► and if they're not doing that then [TS]

00:25:27 ◼   ► they're crazy and they are doing that [TS]

00:25:29 ◼   ► it's a clear zone they put a steam slide [TS]

00:25:31 ◼   ► up like it's gaming yeah but there's [TS]

00:25:33 ◼   ► just no games even if in many ways was a [TS]

00:25:36 ◼   ► demo out of necessity I still think it [TS]

00:25:39 ◼   ► was a very Apple II demo to focus on [TS]

00:25:42 ◼   ► creation that oh that always feels like [TS]

00:25:45 ◼   ► one of the the bullet points that they [TS]

00:25:47 ◼   ► want to hit with other products and [TS]

00:25:49 ◼   ► their services is look at how we can [TS]

00:25:51 ◼   ► enable you to create things and so if in [TS]

00:25:56 ◼   ► in a year or two they may be able to [TS]

00:25:58 ◼   ► demo an amazing VR game on the Mac but I [TS]

00:26:01 ◼   ► can imagine them continuing that theme [TS]

00:26:03 ◼   ► of liking to show off what you can make [TS]

00:26:06 ◼   ► in VR yeah as opposed to just doing a [TS]

00:26:08 ◼   ► graphics demo they really don't em in [TS]

00:26:11 ◼   ► there as a company they have games as [TS]

00:26:13 ◼   ► games on their platforms they are not a [TS]

00:26:14 ◼   ► games company like this is the thing [TS]

00:26:16 ◼   ► about Apple I think it's really funny [TS]

00:26:17 ◼   ► when they say on stage something like oh [TS]

00:26:19 ◼   ► we're the biggest gaming company in the [TS]

00:26:21 ◼   ► world because of the iPhone and the FS [TS]

00:26:23 ◼   ► like like yeah by default [TS]

00:26:26 ◼   ► yeah it's exactly by default you are but [TS]

00:26:29 ◼   ► you're not really no you just you let [TS]

00:26:32 ◼   ► these games exist on your platform but [TS]

00:26:34 ◼   ► you're not building controllers or all [TS]

00:26:36 ◼   ► click you're not a gaming company in in [TS]

00:26:38 ◼   ► the way Nintendo is a gaming company [TS]

00:26:40 ◼   ► I mean this is like even like apples [TS]

00:26:42 ◼   ► back-end systems are just not built for [TS]

00:26:44 ◼   ► the way that game development work like [TS]

00:26:45 ◼   ► that it's just not budget because they [TS]

00:26:48 ◼   ► have the largest software distribution [TS]

00:26:49 ◼   ► platform in the world right so people [TS]

00:26:51 ◼   ► just keep putting games out on the [TS]

00:26:53 ◼   ► system anyway right right because this [TS]

00:26:55 ◼   ► is like a billion devices [TS]

00:26:56 ◼   ► yeah something crazy right so it's like [TS]

00:26:58 ◼   ► it you know it's similar to Android but [TS]

00:27:01 ◼   ► there are many differences yes right and [TS]

00:27:03 ◼   ► and I think that it's like they talk [TS]

00:27:05 ◼   ► about games and they have games but then [TS]

00:27:08 ◼   ► gaming company yeah no they're not [TS]

00:27:09 ◼   ► they're not in their sole gaming come on [TS]

00:27:12 ◼   ► it's like oh I guess we just sell games [TS]

00:27:14 ◼   ► now too [TS]

00:27:14 ◼   ► that's kind of how they kind of stumbled [TS]

00:27:16 ◼   ► into it but I'm really happy like more [TS]

00:27:19 ◼   ► powerful Max is a good thing right and [TS]

00:27:21 ◼   ► the ability to do vr gaming is a good [TS]

00:27:24 ◼   ► thing yeah it's a really good thing but [TS]

00:27:26 ◼   ► of course the biggest the biggest stuff [TS]

00:27:28 ◼   ► for me and you was iPad right that's [TS]

00:27:31 ◼   ► what we were looking for I mean it was [TS]

00:27:32 ◼   ► the make or break yeah yeah for the iPad [TS]

00:27:34 ◼   ► because you know we've all Iowa's time [TS]

00:27:36 ◼   ► we got all the stuff that meant that [TS]

00:27:38 ◼   ► mean you could be working on our iPad [TS]

00:27:40 ◼   ► all day because of iOS 9 nothing [TS]

00:27:42 ◼   ► happened in 10 hmm and it was like wow [TS]

00:27:44 ◼   ► okay show us what you got and they did [TS]

00:27:48 ◼   ► they show us what they have and they're [TS]

00:27:52 ◼   ► I think maybe to like hugely fundamental [TS]

00:27:57 ◼   ► changes to iOS which is an exposed [TS]

00:28:01 ◼   ► filesystem a management of that mm-hm [TS]

00:28:04 ◼   ► and the way that they have adapted [TS]

00:28:06 ◼   ► multitasking they're basically burnt [TS]

00:28:08 ◼   ► multitasking down a rebuilt it and it [TS]

00:28:11 ◼   ► all focuses around a dock now oh and [TS]

00:28:15 ◼   ► drag and drop as well being the addition [TS]

00:28:17 ◼   ► to multitasking right yeah my head I [TS]

00:28:19 ◼   ► kind of roll that up with multitasking [TS]

00:28:21 ◼   ► yeah even though it's an incredibly [TS]

00:28:23 ◼   ► different thing yeah it the two of them [TS]

00:28:27 ◼   ► on stage look like they go so well [TS]

00:28:29 ◼   ► together that it's it's I find like my [TS]

00:28:31 ◼   ► brain is not mentally separating them [TS]

00:28:33 ◼   ► out as two distinct things even though [TS]

00:28:35 ◼   ► obviously they are exactly and the way [TS]

00:28:36 ◼   ► I've been hearing people talk about [TS]

00:28:38 ◼   ► these advancements and I agree of it [TS]

00:28:41 ◼   ► completely is that there's a lot of [TS]

00:28:44 ◼   ► people saying oh they they told the iPad [TS]

00:28:47 ◼   ► to be a Mac they thought that I've had [TS]

00:28:50 ◼   ► to be at a real computer but I think the [TS]

00:28:53 ◼   ► why Paul is actually done [TS]

00:28:54 ◼   ► is taken these fundamental tenants of [TS]

00:28:57 ◼   ► what it means to be a personal computer [TS]

00:29:00 ◼   ► boil them down to what they are at their [TS]

00:29:04 ◼   ► core and then built them for iOS so the [TS]

00:29:08 ◼   ► ability to drag and drop them easily [TS]

00:29:09 ◼   ► move around files and content in which [TS]

00:29:11 ◼   ► apps are aware of each other the ability [TS]

00:29:13 ◼   ► to be able to have multiple things on [TS]

00:29:16 ◼   ► screen at one time and the ability to be [TS]

00:29:18 ◼   ► able to access your files wherever you [TS]

00:29:19 ◼   ► want them because all of these things [TS]

00:29:21 ◼   ► especially drag and drop they make more [TS]

00:29:24 ◼   ► sense to me here than they do on my Mac [TS]

00:29:27 ◼   ► mmm [TS]

00:29:28 ◼   ► well the iPad always has the advantage [TS]

00:29:30 ◼   ► that you are directly manipulating the [TS]

00:29:33 ◼   ► thing with either your hand or with the [TS]

00:29:35 ◼   ► pencil and I think from a from a UI [TS]

00:29:41 ◼   ► designer perspective that is quite a [TS]

00:29:43 ◼   ► challenge to think of how do you want to [TS]

00:29:46 ◼   ► make something that works like that but [TS]

00:29:49 ◼   ► it also has the big advantage that once [TS]

00:29:51 ◼   ► you see someone do it and once you [TS]

00:29:52 ◼   ► yourself do it one or two times it's [TS]

00:29:56 ◼   ► like your brain can lean on it's it's [TS]

00:29:58 ◼   ► like muscle memory of the real world and [TS]

00:30:00 ◼   ► so with the drag-and-drop so like oh yes [TS]

00:30:03 ◼   ► of course I touch this thing and I know [TS]

00:30:05 ◼   ► that in it in this digital universe when [TS]

00:30:07 ◼   ► I touch something else like it will fly [TS]

00:30:09 ◼   ► to my other finger and then I can move [TS]

00:30:11 ◼   ► it around and you only have to do that a [TS]

00:30:13 ◼   ► couple of times before your brain gets [TS]

00:30:16 ◼   ► the metaphor yep there there isn't there [TS]

00:30:20 ◼   ► isn't that level of indirection of oh [TS]

00:30:24 ◼   ► I'm copying these files from this thing [TS]

00:30:27 ◼   ► and I don't see the move I just see a [TS]

00:30:30 ◼   ► progress bar I I think a lot of people [TS]

00:30:34 ◼   ► have a hard time with that and it's it's [TS]

00:30:36 ◼   ► why many people struggle with file [TS]

00:30:39 ◼   ► management on a Mac and it's why a lots [TS]

00:30:41 ◼   ► of people do like an iPad because they [TS]

00:30:43 ◼   ► don't have to use that stuff but for the [TS]

00:30:45 ◼   ► more pro power [TS]

00:30:47 ◼   ► iPad users it's very great to be able to [TS]

00:30:51 ◼   ► do the drag-and-drop stuff and also have [TS]

00:30:53 ◼   ► that feeling of oh I just it's so easy [TS]

00:30:55 ◼   ► because I'm just tap tap tap I can see [TS]

00:30:57 ◼   ► what's happening and it just it slots [TS]

00:30:59 ◼   ► into your brain in a in an easy way and [TS]

00:31:03 ◼   ► just the things that I'm learning about [TS]

00:31:05 ◼   ► the drag-and-drop in the way that it [TS]

00:31:06 ◼   ► works just so very clever [TS]

00:31:09 ◼   ► you know that is it's enabling and [TS]

00:31:11 ◼   ► keeping all that security in place but [TS]

00:31:13 ◼   ► it's apparently it's it's work for [TS]

00:31:15 ◼   ► developers but not as much as it may [TS]

00:31:17 ◼   ► seem to be initially and it's there's [TS]

00:31:20 ◼   ► been some demos are some really [TS]

00:31:21 ◼   ► interesting stuff about the way that [TS]

00:31:23 ◼   ► other applications can extract relevant [TS]

00:31:26 ◼   ► data so for example there's a demo that [TS]

00:31:28 ◼   ► Apple has been doing as part of their [TS]

00:31:30 ◼   ► presentations where they have the Photos [TS]

00:31:33 ◼   ► app and the Maps app side by side and [TS]

00:31:35 ◼   ► you take a photo and drop it onto the [TS]

00:31:38 ◼   ► maps app and it takes you to the [TS]

00:31:40 ◼   ► location the photo was taken ice so [TS]

00:31:43 ◼   ► there is all of this stuff where like [TS]

00:31:45 ◼   ► you as an app developer can say what [TS]

00:31:47 ◼   ► types of data you're looking for and [TS]

00:31:49 ◼   ► also what your files contain and when [TS]

00:31:53 ◼   ► you drag one over the other that [TS]

00:31:55 ◼   ► application is looking for the relevant [TS]

00:31:57 ◼   ► information that it can extract from any [TS]

00:31:59 ◼   ► file mm-hmm and then duals of it it was [TS]

00:32:02 ◼   ► very very clever stuff and it really [TS]

00:32:06 ◼   ► does feel like just a massive win mm-hmm [TS]

00:32:10 ◼   ► like all of the really big things that [TS]

00:32:13 ◼   ► we needed on the iPad have been [TS]

00:32:15 ◼   ► addressed yeah I would agree with that [TS]

00:32:18 ◼   ► and so it's it's very interesting [TS]

00:32:21 ◼   ► because another reason why I like being [TS]

00:32:23 ◼   ► physically here at WWDC is related to [TS]

00:32:26 ◼   ► this because when you're sitting in a [TS]

00:32:28 ◼   ► keynote and particularly this keynote [TS]

00:32:30 ◼   ► which has the magic box for everybody [TS]

00:32:32 ◼   ► they're running through everything [TS]

00:32:33 ◼   ► onstage and I swear I've never seen them [TS]

00:32:36 ◼   ► go through more stuff faster you know [TS]

00:32:38 ◼   ► those words slides that they have at the [TS]

00:32:40 ◼   ► end we're hilarious sometimes rather for [TS]

00:32:43 ◼   ► they they run through the main things [TS]

00:32:44 ◼   ► and they say oh we've done a bunch of [TS]

00:32:46 ◼   ► other stuff for iOS and they put a word [TS]

00:32:47 ◼   ► cloud up on the screen and they move on [TS]

00:32:49 ◼   ► sometimes those word clouds are up for [TS]

00:32:51 ◼   ► for like two seconds like we gotta keep [TS]

00:32:52 ◼   ► moving on and they run for two seconds [TS]

00:32:54 ◼   ► with many many words and we were all on [TS]

00:32:57 ◼   ► Twitter it's gonna did anybody catch [TS]

00:32:58 ◼   ► them with what was on there I need to [TS]

00:33:00 ◼   ► know what was I couldn't even see it for [TS]

00:33:01 ◼   ► two seconds um there was so much stuff [TS]

00:33:04 ◼   ► and when when you're seeing them demo [TS]

00:33:08 ◼   ► things like drag and drop on screen and [TS]

00:33:12 ◼   ► demoing the new versions of app [TS]

00:33:14 ◼   ► switching and all of this stuff [TS]

00:33:16 ◼   ► I'm sitting here watching it I think I [TS]

00:33:18 ◼   ► can see what they're doing and this [TS]

00:33:20 ◼   ► looks amazing [TS]

00:33:21 ◼   ► but there is always that part which is [TS]

00:33:25 ◼   ► but I don't really get it until I can [TS]

00:33:28 ◼   ► play around with it because you you know [TS]

00:33:31 ◼   ► they're showing you things under certain [TS]

00:33:32 ◼   ► circumstances and like they've set up [TS]

00:33:34 ◼   ► demos to do particular things and you [TS]

00:33:36 ◼   ► don't have an ability to understand how [TS]

00:33:40 ◼   ► does this really work in what are the [TS]

00:33:41 ◼   ► edge cases and so being a WWDC is [TS]

00:33:45 ◼   ► fantastic because as soon as that [TS]

00:33:48 ◼   ► keynote is over someone is going to be [TS]

00:33:51 ◼   ► crazy enough to load the beta of the [TS]

00:33:53 ◼   ► developer build right on their iPad [TS]

00:33:55 ◼   ► immediately and this year it was David [TS]

00:33:59 ◼   ► sparks who runs two podcasts if I'm [TS]

00:34:02 ◼   ► right on this network he does which you [TS]

00:34:05 ◼   ► should go listen to especially if you're [TS]

00:34:06 ◼   ► listening to cortex you should in [TS]

00:34:08 ◼   ► particular listen to free agents that he [TS]

00:34:10 ◼   ► does with Jason's now if you like this [TS]

00:34:12 ◼   ► show you will almost certainly like that [TS]

00:34:15 ◼   ► check I think I think so there's gonna [TS]

00:34:17 ◼   ► be a lot of overlap of a Venn diagram uh [TS]

00:34:20 ◼   ► but yeah so David sparks had that the [TS]

00:34:24 ◼   ► build on his iPad super fast basically [TS]

00:34:27 ◼   ► immediately yes yeah he must have been [TS]

00:34:29 ◼   ► one of the very first people in the [TS]

00:34:31 ◼   ► whole of the conference to get it loaded [TS]

00:34:33 ◼   ► and being here at WWDC then means it [TS]

00:34:39 ◼   ► went very shortly after the keynote has [TS]

00:34:42 ◼   ► happened ah he was nice enough to let me [TS]

00:34:45 ◼   ► play around with his iPad uh mess up [TS]

00:34:48 ◼   ► lots of things and and rearranging [TS]

00:34:51 ◼   ► leaves rearranging all of his icons [TS]

00:34:52 ◼   ► dragging and dropping emails and a room [TS]

00:34:55 ◼   ► ever how does this work bird is this [TS]

00:34:56 ◼   ► code what happens if I do it like oh god [TS]

00:34:59 ◼   ► I would never let someone touch mode [TS]

00:35:00 ◼   ► even though he was incredibly generous [TS]

00:35:02 ◼   ► oh thanks again David but we got to play [TS]

00:35:05 ◼   ► around with it and and that's the moment [TS]

00:35:08 ◼   ► where as a person trying to understand [TS]

00:35:11 ◼   ► what does this mean for how my workflows [TS]

00:35:13 ◼   ► are going to happen what does this mean [TS]

00:35:14 ◼   ► for the future of the way I do work on a [TS]

00:35:16 ◼   ► device that's deeply important to me [TS]

00:35:17 ◼   ► that's where the understanding comes in [TS]

00:35:19 ◼   ► and in the first 20 minutes of playing [TS]

00:35:23 ◼   ► with it I think we both have the same [TS]

00:35:24 ◼   ► experience of okay now that we have our [TS]

00:35:27 ◼   ► hands on it you start out with a bunch [TS]

00:35:28 ◼   ► of concerns because what [TS]

00:35:30 ◼   ► realizing is out of the way I do [TS]

00:35:31 ◼   ► everything is broken and the way I'm [TS]

00:35:34 ◼   ► used to managing a bunch of windows is [TS]

00:35:36 ◼   ► not going to work and so you start out [TS]

00:35:39 ◼   ► by thinking oh god I like I don't know [TS]

00:35:40 ◼   ► how this is going I'm not sure if this [TS]

00:35:42 ◼   ► is a good thing but I was very happy [TS]

00:35:45 ◼   ► that over the course of those 20 minutes [TS]

00:35:46 ◼   ► playing around I felt like okay I [TS]

00:35:49 ◼   ► understand we're not now focused on [TS]

00:35:52 ◼   ► individual apps were focused on the [TS]

00:35:54 ◼   ► equivalent of spaces on the Mac and [TS]

00:35:56 ◼   ► switching between these and playing was [TS]

00:35:58 ◼   ► slide over and very quickly I could see [TS]

00:36:01 ◼   ► how is this going to change the way I [TS]

00:36:05 ◼   ► work and from from that's like hey [TS]

00:36:07 ◼   ► something seemed a little clunky but [TS]

00:36:10 ◼   ► it's partly me just getting used to it [TS]

00:36:12 ◼   ► and I was overall very very happy at the [TS]

00:36:14 ◼   ► end of it feeling like this is this is [TS]

00:36:16 ◼   ► great like this new dock is incredibly [TS]

00:36:17 ◼   ► strange I don't know what's going to [TS]

00:36:18 ◼   ► happen there there's a bunch of stuff to [TS]

00:36:21 ◼   ► figure out but I was I was really really [TS]

00:36:23 ◼   ► happy to have an opportunity to play [TS]

00:36:24 ◼   ► around with it and get a bit of muscle [TS]

00:36:27 ◼   ► memory feel for how this is going to [TS]

00:36:29 ◼   ► work and the Apple watch originally came [TS]

00:36:31 ◼   ► out it was weird mm-hmm so my software [TS]

00:36:34 ◼   ► perspective there were just a lot of [TS]

00:36:36 ◼   ► things about really weird yeah and then [TS]

00:36:38 ◼   ► watch OS 2 improved a little bit and [TS]

00:36:41 ◼   ► then watch OS 3 felt like they had [TS]

00:36:43 ◼   ► redesigned watch OS based on the fact [TS]

00:36:46 ◼   ► that I'd actually used the watch right [TS]

00:36:48 ◼   ► and I feel like that this version of iOS [TS]

00:36:50 ◼   ► on the iPad has been made by people who [TS]

00:36:54 ◼   ► have been using iOS on the iPad [TS]

00:36:56 ◼   ► seriously over the last two years that [TS]

00:36:59 ◼   ► that is a great comparison that's a [TS]

00:37:01 ◼   ► great comparison because we have to [TS]

00:37:03 ◼   ► start again in some ways but I feel like [TS]

00:37:08 ◼   ► the scale is way better like it will [TS]

00:37:10 ◼   ► scale better over time because you have [TS]

00:37:12 ◼   ► more flexibility about the way that you [TS]

00:37:15 ◼   ► arrange your workspace where if we would [TS]

00:37:18 ◼   ► have just continued with the previous [TS]

00:37:20 ◼   ► split view época even with just [TS]

00:37:23 ◼   ► additional tools to manage that I think [TS]

00:37:26 ◼   ► the idea of this pulling in and pulling [TS]

00:37:29 ◼   ► down would have eventually gotten to be [TS]

00:37:31 ◼   ► feel really old where now we're like you [TS]

00:37:33 ◼   ► can solve these pairs of applications [TS]

00:37:35 ◼   ► and they live together you can swipe up [TS]

00:37:37 ◼   ► from the dock and bring things over it's [TS]

00:37:39 ◼   ► basically like oh we have used the Mac [TS]

00:37:42 ◼   ► for such a long time [TS]

00:37:44 ◼   ► and we've never needed to really change [TS]

00:37:46 ◼   ► the way that you open and play of [TS]

00:37:48 ◼   ► applications and this is very similar to [TS]

00:37:50 ◼   ► that again I think that there are [TS]

00:37:53 ◼   ► benefits there are things are good there [TS]

00:37:55 ◼   ► are things that are not as good but [TS]

00:37:57 ◼   ► overall I feel like it's really focused [TS]

00:38:00 ◼   ► on trying to make this a more scalable [TS]

00:38:05 ◼   ► and usable interface over time yeah [TS]

00:38:07 ◼   ► without needing to burn it back down [TS]

00:38:09 ◼   ► again in two years and restart mm-hmm [TS]

00:38:11 ◼   ► Tim Cook started off the whole [TS]

00:38:12 ◼   ► presentation about the iPad as this is [TS]

00:38:15 ◼   ► the biggest iPad release ever which I [TS]

00:38:17 ◼   ► hated that to begin the Urich you're [TS]

00:38:20 ◼   ► setting expectations never do the way to [TS]

00:38:22 ◼   ► hide like someone should have told you [TS]

00:38:25 ◼   ► to do that at the end but me but it does [TS]

00:38:28 ◼   ► feel that way like a comic coming [TS]

00:38:29 ◼   ► onstage [TS]

00:38:30 ◼   ► this is going to be the funniest show [TS]

00:38:31 ◼   ► you've ever seen you have some real [TS]

00:38:33 ◼   ► great job Jimmy folks well now it isn't [TS]

00:38:35 ◼   ► a rebel of above self here we go [TS]

00:38:37 ◼   ► and but it is though I mean he was right [TS]

00:38:41 ◼   ► yes II and there are like a million [TS]

00:38:44 ◼   ► little things and there are a million [TS]

00:38:46 ◼   ► little things that me and you don't even [TS]

00:38:48 ◼   ► know about yet like even there are [TS]

00:38:50 ◼   ► things like you can record the screen [TS]

00:38:52 ◼   ► now natively on iOS yeah which has been [TS]

00:38:54 ◼   ► just like an eternal frustration for so [TS]

00:38:56 ◼   ► long but you can do it now there are [TS]

00:38:59 ◼   ► like that szimpla bility to record the [TS]

00:39:02 ◼   ► screen I can think of so many times over [TS]

00:39:05 ◼   ► the past few years where I have wanted [TS]

00:39:07 ◼   ► to do something animation wise on the [TS]

00:39:10 ◼   ► road and I thought oh if I could just I [TS]

00:39:12 ◼   ► could just record the screen and oh yeah [TS]

00:39:15 ◼   ► because you could just recall the screen [TS]

00:39:16 ◼   ► and move stuff around so there are ways [TS]

00:39:18 ◼   ► that I could have done not the greatest [TS]

00:39:21 ◼   ► animation but I could have done fine [TS]

00:39:24 ◼   ► mobile animation with some screen [TS]

00:39:26 ◼   ► recording caught up but it's but the [TS]

00:39:28 ◼   ► problem has always been like oh you need [TS]

00:39:29 ◼   ► a second device to record yep and it's [TS]

00:39:31 ◼   ► like okay it was a deal-breaker because [TS]

00:39:33 ◼   ► the whole reason I want to record the [TS]

00:39:34 ◼   ► screen as I don't have my Mac with me [TS]

00:39:36 ◼   ► and now I might as well just use the Mac [TS]

00:39:38 ◼   ► if it's here that's going to be really [TS]

00:39:40 ◼   ► helpful to me so it was it was the thing [TS]

00:39:41 ◼   ► I wanted to do for a vlog where it was [TS]

00:39:44 ◼   ► the big travel vlog that I did recently [TS]

00:39:45 ◼   ► mega vlog mega vlog to travel mega vlog [TS]

00:39:48 ◼   ► and I wanted to you should trademark [TS]

00:39:50 ◼   ► that I'm gonna I'm gonna do my best [TS]

00:39:52 ◼   ► this is something that I wanted to do to [TS]

00:39:55 ◼   ► show like you know you [TS]

00:39:58 ◼   ► those old letters Maps like a plane [TS]

00:40:00 ◼   ► moving place to place [TS]

00:40:01 ◼   ► I know the exact thing that you're [TS]

00:40:03 ◼   ► trying to do because I've tried to do [TS]

00:40:04 ◼   ► this couple it's a hard to get to look [TS]

00:40:06 ◼   ► right I couldn't do it yeah you want to [TS]

00:40:07 ◼   ► do like the Indiana Jones effect yeah [TS]

00:40:09 ◼   ► and I didn't even know where to start [TS]

00:40:10 ◼   ► really with the Mack taps mhm but I [TS]

00:40:13 ◼   ► could pull that together way easier on [TS]

00:40:16 ◼   ► iOS yeah because now I could just recall [TS]

00:40:18 ◼   ► the screen is physically moved a plane [TS]

00:40:20 ◼   ► from the place to place if you can do [TS]

00:40:21 ◼   ► screen recording on an iPad there are a [TS]

00:40:24 ◼   ► lot of simple animations that become way [TS]

00:40:27 ◼   ► easier if you want to do complex stuff [TS]

00:40:30 ◼   ► you're still gonna want to go back oh [TS]

00:40:31 ◼   ► yak but that like there's a I can see a [TS]

00:40:35 ◼   ► lot of of things that people can do with [TS]

00:40:37 ◼   ► the screen recording and I'm just [TS]

00:40:38 ◼   ► thinking about animation but I feel like [TS]

00:40:40 ◼   ► that really opens up a whole world of [TS]

00:40:43 ◼   ► other things that people can do I mean [TS]

00:40:46 ◼   ► even even just like doing tech support [TS]

00:40:47 ◼   ► for other people like I just want to [TS]

00:40:50 ◼   ► record me doing the thing and then I can [TS]

00:40:51 ◼   ► send you the video file and you can just [TS]

00:40:53 ◼   ► see it right now like this is what you [TS]

00:40:55 ◼   ► do in the in fuss when mom calls and [TS]

00:40:58 ◼   ► she's like I can't work out why my phone [TS]

00:41:01 ◼   ► yeah is doing this like why do I have a [TS]

00:41:03 ◼   ► little phone icon in the top left I was [TS]

00:41:05 ◼   ► like I don't even know what you talking [TS]

00:41:06 ◼   ► about that is that is only the biggest [TS]

00:41:08 ◼   ► tech support problem is person on the [TS]

00:41:10 ◼   ► other end who needs the tech support is [TS]

00:41:12 ◼   ► also the person who very often doesn't [TS]

00:41:15 ◼   ► have the technical vocabulary to [TS]

00:41:17 ◼   ► describe what they're looking at in ways [TS]

00:41:19 ◼   ► that makes it immediately understandable [TS]

00:41:21 ◼   ► and sometimes you will hear a visual [TS]

00:41:23 ◼   ► description of a thing you're like I [TS]

00:41:25 ◼   ► don't know what the hell that is at and [TS]

00:41:27 ◼   ► then when you see to go oh right it's [TS]

00:41:30 ◼   ► the thing over there right that's called [TS]

00:41:31 ◼   ► the wizzy walk right and look you just [TS]

00:41:33 ◼   ► did you said wizzy walk I would have [TS]

00:41:35 ◼   ► known immediately what it was an hour [TS]

00:41:36 ◼   ► ago we had to go through that but you're [TS]

00:41:38 ◼   ► describing the shape of it and it's like [TS]

00:41:39 ◼   ► in my brain I just don't think of it [TS]

00:41:41 ◼   ► that way yeah so like I think this the [TS]

00:41:43 ◼   ► screen sharing it's such a little [TS]

00:41:45 ◼   ► feature but it's it's one more thing [TS]

00:41:48 ◼   ► that removes the need for a Mac for a [TS]

00:41:53 ◼   ► bunch of stuff cuz you've been able to [TS]

00:41:54 ◼   ► do it if you plug a cable in and you're [TS]

00:41:57 ◼   ► in you QuickTime it is but it's just [TS]

00:41:58 ◼   ► like I never think of it yeah and it is [TS]

00:42:01 ◼   ► it's such a hassle that you're never [TS]

00:42:03 ◼   ► going to want to do that as a workflow [TS]

00:42:06 ◼   ► today's episode of cortex is brought to [TS]

00:42:08 ◼   ► you by blue apron the number one fresh [TS]

00:42:10 ◼   ► ingredient a recipe delivery server [TS]

00:42:12 ◼   ► in the US blue apron sets the highest [TS]

00:42:14 ◼   ► quality standards for their community of [TS]

00:42:15 ◼   ► over 150 local farms fisheries and [TS]

00:42:18 ◼   ► ranchers across the United States for [TS]

00:42:20 ◼   ► less than $10 a meal blue apron will [TS]

00:42:22 ◼   ► deliver seasonal recipes with fresh [TS]

00:42:24 ◼   ► high-quality ingredients to make [TS]

00:42:26 ◼   ► delicious home-cooked meals in 40 [TS]

00:42:27 ◼   ► minutes or less each meal comes of a [TS]

00:42:30 ◼   ► step-by-step easy-to-follow recipe card [TS]

00:42:32 ◼   ► and pre-portioned ingredients and by [TS]

00:42:34 ◼   ► shipping the exact amount of each [TS]

00:42:35 ◼   ► ingredient required for a recipe blue [TS]

00:42:37 ◼   ► apron is also helping to reduce food [TS]

00:42:39 ◼   ► waste their freshness guarantee promises [TS]

00:42:41 ◼   ► that every ingredient arrives in your [TS]

00:42:43 ◼   ► delivery ready to cook or they'll make [TS]

00:42:45 ◼   ► it right [TS]

00:42:45 ◼   ► choose from a variety of new recipes [TS]

00:42:47 ◼   ► each week all at blue aprons culinary [TS]

00:42:49 ◼   ► team surprise you for example up some [TS]

00:42:52 ◼   ► upcoming recipes include peach honey [TS]

00:42:53 ◼   ► glazed chicken with mashed sweet [TS]

00:42:54 ◼   ► potatoes collard greens and Thai basil [TS]

00:42:56 ◼   ► and spiced zucchini enchiladas a creamy [TS]

00:42:59 ◼   ► lime and tomato rice blue aprons mission [TS]

00:43:02 ◼   ► is to make incredible home cooking [TS]

00:43:04 ◼   ► accessible to everyone [TS]

00:43:05 ◼   ► and they deliver to 99 percent of the [TS]

00:43:07 ◼   ► continental US there's no weekly [TS]

00:43:09 ◼   ► commitment so you only get those [TS]

00:43:10 ◼   ► deliveries when you want them check out [TS]

00:43:12 ◼   ► this week's menu and get three meals for [TS]

00:43:14 ◼   ► free of your first purchase with free [TS]

00:43:15 ◼   ► shipping but going to blue apron calm / [TS]

00:43:18 ◼   ► cortex you'll love how good it feels and [TS]

00:43:20 ◼   ► tastes secure incredible home-cooked [TS]

00:43:22 ◼   ► meals at blue apron so don't wait go to [TS]

00:43:24 ◼   ► blue apron calm / cortex today and we [TS]

00:43:26 ◼   ► thank blue apron for their support blue [TS]

00:43:28 ◼   ► apron a better way to cook while we're [TS]

00:43:31 ◼   ► talking about the screen recording I [TS]

00:43:33 ◼   ► will I will ask you cuz I don't I don't [TS]

00:43:35 ◼   ► 100% know what you think about this the [TS]

00:43:38 ◼   ► very controversial change to the look of [TS]

00:43:41 ◼   ► Control Center ah yeah okay where do [TS]

00:43:44 ◼   ► where do you describe it for the [TS]

00:43:45 ◼   ► listeners and camp they're unaware and [TS]

00:43:46 ◼   ► then tell me where you come down on this [TS]

00:43:48 ◼   ► with iOS 10 Control Center went from [TS]

00:43:51 ◼   ► being this single panel page of short [TS]

00:43:54 ◼   ► cuts to three pages you would swipe up [TS]

00:43:57 ◼   ► there three pages if you had any homekit [TS]

00:43:59 ◼   ► devices installed so you would have like [TS]

00:44:02 ◼   ► play and pause and some actual cuts and [TS]

00:44:04 ◼   ► then you'd have all this big music card [TS]

00:44:05 ◼   ► and then you would have this like honk [TS]

00:44:10 ◼   ► it says switches and now I think mostly [TS]

00:44:14 ◼   ► because of how they've changed [TS]

00:44:16 ◼   ► iOS on the iPad where that same [TS]

00:44:18 ◼   ► animation now brings the doc up instead [TS]

00:44:21 ◼   ► they have moved all of these switches [TS]

00:44:24 ◼   ► into one [TS]

00:44:25 ◼   ► place and it's now customizable to an [TS]

00:44:29 ◼   ► extent where Apple has exposed more [TS]

00:44:32 ◼   ► switches available of their own system [TS]

00:44:34 ◼   ► stuff that you can add in and you can [TS]

00:44:36 ◼   ► also 3d touch where you press into the [TS]

00:44:39 ◼   ► screen on the newer phones and it'll [TS]

00:44:40 ◼   ► bring up additional buttons like for [TS]

00:44:42 ◼   ► example you can have an entire Apple TV [TS]

00:44:44 ◼   ► remote control antenna so I thought that [TS]

00:44:46 ◼   ► it's very funny looking at screen very [TS]

00:44:49 ◼   ► strange but so they've moved it all into [TS]

00:44:51 ◼   ► this one panel it is this big box of [TS]

00:44:55 ◼   ► buttons and switches and faders and [TS]

00:44:58 ◼   ► spinners and gosh knows what else in one [TS]

00:45:01 ◼   ► screen in all different sizes so it [TS]

00:45:05 ◼   ► looks like a kind of weird jigsaw puzzle [TS]

00:45:08 ◼   ► of buttons I think it's beautiful I love [TS]

00:45:12 ◼   ► it it is so my aesthetic mmm like I am a [TS]

00:45:17 ◼   ► sticker person and it effective not oh [TS]

00:45:19 ◼   ► my gosh they have just taken home I [TS]

00:45:22 ◼   ► would never have thought about it that [TS]

00:45:24 ◼   ► way I would never have thought about [TS]

00:45:25 ◼   ► that way but as soon as you say it it [TS]

00:45:27 ◼   ► does look like an array of stickers it's [TS]

00:45:30 ◼   ► just like I can appreciate having as [TS]

00:45:33 ◼   ► much functionality as possible in a [TS]

00:45:36 ◼   ► smaller space as possible and just [TS]

00:45:38 ◼   ► minimizing the UI that goes around it I [TS]

00:45:40 ◼   ► think it looks brilliant I think it [TS]

00:45:41 ◼   ► looks fun and weird and I can move stuff [TS]

00:45:44 ◼   ► around I'm really I'm really on board of [TS]

00:45:47 ◼   ► it is very interesting so this this is [TS]

00:45:50 ◼   ► the thing that people seem very divided [TS]

00:45:52 ◼   ► on and this is the same and a lot of [TS]

00:45:54 ◼   ► people are coming down on the oh my god [TS]

00:45:56 ◼   ► it's it's atrocious and I am with you [TS]

00:46:01 ◼   ► that I I actually like the look of it I [TS]

00:46:04 ◼   ► think it it is a bit messy in some ways [TS]

00:46:07 ◼   ► and I can see why a lot of people would [TS]

00:46:11 ◼   ► react poorly to it but as far as I'm [TS]

00:46:16 ◼   ► concerned I think it's fantastic too [TS]

00:46:18 ◼   ► mm-hm and if someone doesn't like the [TS]

00:46:21 ◼   ► visual look of it I think you can still [TS]

00:46:23 ◼   ► say that this is an appropriate place [TS]

00:46:25 ◼   ► where Apple is making you have any of [TS]

00:46:26 ◼   ► this this slider of like how good does [TS]

00:46:29 ◼   ► it look versus how well does it work [TS]

00:46:31 ◼   ► and Control Center is one of those [TS]

00:46:35 ◼   ► places where I am very happy if I was on [TS]

00:46:38 ◼   ► the design team to say look we need the [TS]

00:46:40 ◼   ► slider very far over into the how well [TS]

00:46:43 ◼   ► does it work because the whole reason [TS]

00:46:46 ◼   ► Control Center exists is because you [TS]

00:46:49 ◼   ► want to just do something quickly yeah [TS]

00:46:51 ◼   ► and you want to just flip up and press a [TS]

00:46:53 ◼   ► button and have a thing happen and I [TS]

00:46:56 ◼   ► think the the redesign of Control Center [TS]

00:47:00 ◼   ► you know really really for quite a while [TS]

00:47:03 ◼   ► now has leaned too hard on the oh we [TS]

00:47:06 ◼   ► want it to look nice and pretty when it [TS]

00:47:08 ◼   ► comes up and has been a little bit [TS]

00:47:10 ◼   ► frustrating on the usability side yep I [TS]

00:47:12 ◼   ► love that you can add or subtract the [TS]

00:47:14 ◼   ► buttons that you're not going to use [TS]

00:47:15 ◼   ► haven't gone all the way to customizing [TS]

00:47:19 ◼   ► those but next year I think looking at [TS]

00:47:21 ◼   ► you calculator button yeah I just known [TS]

00:47:25 ◼   ► desire yeah exactly it's terrible peak [TS]

00:47:28 ◼   ► Aleks way better yeah um but I'm so yeah [TS]

00:47:32 ◼   ► it's I wasn't sure what you would think [TS]

00:47:34 ◼   ► of it but as soon as you say it looks [TS]

00:47:35 ◼   ► like stickers of course you'd love it [TS]

00:47:37 ◼   ► where's is everything about me as I've [TS]

00:47:39 ◼   ► been saying here that is my aesthetic [TS]

00:47:40 ◼   ► that is it that is 100% it yeah what I [TS]

00:47:44 ◼   ► like about this is in regards for the [TS]

00:47:46 ◼   ► function of a form that the whole point [TS]

00:47:50 ◼   ► of control center is to give you quick [TS]

00:47:52 ◼   ► access to things and quick access comes [TS]

00:47:54 ◼   ► from muscle memory yeah the problem with [TS]

00:47:57 ◼   ► control center now is when you swipe it [TS]

00:47:59 ◼   ► up now I know what okay the way it is [TS]

00:48:01 ◼   ► built on the way it works is it swipes [TS]

00:48:03 ◼   ► up to the last panel you had open yeah [TS]

00:48:06 ◼   ► but what that means is every time I [TS]

00:48:08 ◼   ► swipe it up there is a pause where I [TS]

00:48:11 ◼   ► have to realize if I'm in the right [TS]

00:48:13 ◼   ► place yeah you have to visually look at [TS]

00:48:15 ◼   ► the screen and your brain has to process [TS]

00:48:17 ◼   ► which action is going that and already [TS]

00:48:20 ◼   ► now that muscle memory is over because [TS]

00:48:22 ◼   ► it's fine if I press play on a song and [TS]

00:48:24 ◼   ► then I need to skip a song in two [TS]

00:48:25 ◼   ► minutes right I know it's there and I [TS]

00:48:27 ◼   ► swipe it up and I hit the button [TS]

00:48:28 ◼   ► but tomorrow hmm when I need to change [TS]

00:48:32 ◼   ► the color of my light it's not where I [TS]

00:48:35 ◼   ► need it to be yeah and so that's why I [TS]

00:48:37 ◼   ► am a big fan of this is you are putting [TS]

00:48:40 ◼   ► as much functionality as you can into [TS]

00:48:42 ◼   ► one screen which means I am gonna know [TS]

00:48:44 ◼   ► after a couple of weeks where all of [TS]

00:48:47 ◼   ► those buttons live yeah and I think that [TS]

00:48:49 ◼   ► that's that's again so like this is [TS]

00:48:51 ◼   ► another feature I think where they're [TS]

00:48:53 ◼   ► like we've used this for a year and we [TS]

00:48:55 ◼   ► have realized it sucks and we have to [TS]

00:48:57 ◼   ► start again yeah the the the three panel [TS]

00:48:59 ◼   ► swipe left swipe right it stays where [TS]

00:49:02 ◼   ► you last left it control center was [TS]

00:49:04 ◼   ► crazy making especially on a twelve [TS]

00:49:08 ◼   ► point nine inch iPad is like it's like [TS]

00:49:11 ◼   ► they could affect it all on they could [TS]

00:49:13 ◼   ► they could have fit it all is it's it's [TS]

00:49:14 ◼   ► it's like it's there intentionally to [TS]

00:49:16 ◼   ► drive you crazy on the gigantic iPad [TS]

00:49:19 ◼   ► that was the most egregious yeah like it [TS]

00:49:21 ◼   ► works great an iPad no it doesn't that [TS]

00:49:23 ◼   ► doesn't doesn't work great no bad at all [TS]

00:49:25 ◼   ► it's enraging ah I've little things like [TS]

00:49:28 ◼   ► that is what makes me realize that we [TS]

00:49:31 ◼   ► got this version of iOS later than [TS]

00:49:33 ◼   ► intended mmm cuz that's such a weird [TS]

00:49:36 ◼   ► thing to do but they're just like well [TS]

00:49:38 ◼   ► this is how I OS is because we haven't [TS]

00:49:40 ◼   ► got anything else for the iPad yet so [TS]

00:49:41 ◼   ► we're just moving these features onto [TS]

00:49:44 ◼   ► all these devices right yeah this wasn't [TS]

00:49:47 ◼   ► the only iPad news that we got though it [TS]

00:49:49 ◼   ► wasn't just software we also got [TS]

00:49:52 ◼   ► hardware mm-hmm go our hardware mm-hmm [TS]

00:49:55 ◼   ► they refresh the entire line yeah I I am [TS]

00:50:01 ◼   ► I am very happy about this because you [TS]

00:50:04 ◼   ► know I had a deep fear going into this [TS]

00:50:07 ◼   ► keynote so I was very confident yeah [TS]

00:50:09 ◼   ► iPad hardware but I had a really deep [TS]

00:50:13 ◼   ► fear that what we were going to get is [TS]

00:50:15 ◼   ► the new 10.5 inch iPad which we did get [TS]

00:50:19 ◼   ► and I thought it was going to be all [TS]

00:50:20 ◼   ► quiet on the western front with the [TS]

00:50:22 ◼   ► twelve point nine inch iPad do you [TS]

00:50:25 ◼   ► remember what I said to you at dinner [TS]

00:50:26 ◼   ► and that before gray [TS]

00:50:27 ◼   ► what did you say it's we were sitting [TS]

00:50:29 ◼   ► around at dinner and you imarco saying [TS]

00:50:31 ◼   ► that useful it was dead dead dead [TS]

00:50:33 ◼   ► forever and I said if they update one I [TS]

00:50:36 ◼   ► believe they'll update both and I was [TS]

00:50:38 ◼   ► really strong on this and you too like [TS]

00:50:40 ◼   ► no no Tim Cook's a crazy man [TS]

00:50:43 ◼   ► I wasn't sure I was gonna be dead [TS]

00:50:45 ◼   ► forever but I I was just I was just [TS]

00:50:47 ◼   ► concerned that it that something about [TS]

00:50:50 ◼   ► it just felt in the it might stick [TS]

00:50:53 ◼   ► around in the same form factor for a [TS]

00:50:56 ◼   ► very long time without any internal [TS]

00:50:57 ◼   ► updates or and [TS]

00:50:58 ◼   ► thing I was just something about [TS]

00:50:59 ◼   ► something was just really nagging my [TS]

00:51:01 ◼   ► mind about that uh but that did not [TS]

00:51:05 ◼   ► happen did not and I was super psyched [TS]

00:51:07 ◼   ► about that I was so that was why that [TS]

00:51:10 ◼   ► was the most excited part for me in the [TS]

00:51:13 ◼   ► keynote was new twelve point nine inch [TS]

00:51:15 ◼   ► iPad so happy so happy yeah the the ten [TS]

00:51:19 ◼   ► point five is amazing mm-hmm and I'm [TS]

00:51:23 ◼   ► gonna be buying one as soon as I get [TS]

00:51:24 ◼   ► home mmm it isn't exactly what I wanted [TS]

00:51:27 ◼   ► now why is that cuz I know you have been [TS]

00:51:30 ◼   ► very excited for this and I feel like it [TS]

00:51:33 ◼   ► looks just like you did in all the [TS]

00:51:36 ◼   ► rumors like it's it seems like this [TS]

00:51:37 ◼   ► looks exactly like what we were [TS]

00:51:38 ◼   ► expecting it's exactly how I expected it [TS]

00:51:41 ◼   ► to me it is not what I thought it was [TS]

00:51:43 ◼   ► going to be from a software perspective [TS]

00:51:45 ◼   ► so we had a nine point seven inch iPad [TS]

00:51:48 ◼   ► pro and a twelve point nine inch iPad [TS]

00:51:50 ◼   ► pro right a ten point five inch iPad pro [TS]

00:51:52 ◼   ► kinda sits between the middle mm-hm [TS]

00:51:54 ◼   ► but it is doing literally nothing for [TS]

00:51:57 ◼   ► the software to make it any different so [TS]

00:52:00 ◼   ► why I was hoping was going to happen was [TS]

00:52:03 ◼   ► that the ten point five inch iPad pro [TS]

00:52:05 ◼   ► would give me the exact same software [TS]

00:52:08 ◼   ► experience as the twelve point nine but [TS]

00:52:11 ◼   ► shrunk down so I would get two full [TS]

00:52:13 ◼   ► sized iPad applications side-by-side [TS]

00:52:16 ◼   ► mm-hmm but it isn't like that it's like [TS]

00:52:18 ◼   ► with the nine point seven where you get [TS]

00:52:19 ◼   ► this kind of like halfway between iPhone [TS]

00:52:22 ◼   ► and iPad application if you have it [TS]

00:52:24 ◼   ► split right down the middle so if you [TS]

00:52:27 ◼   ► have like two thirds of the screen was [TS]

00:52:30 ◼   ► one app and one third of screen is [TS]

00:52:31 ◼   ► another you get one full iPad app and [TS]

00:52:33 ◼   ► then iPhone it if you bring them to the [TS]

00:52:35 ◼   ► middle on the nine point seven and on [TS]

00:52:37 ◼   ► the ten point five you get this kind of [TS]

00:52:39 ◼   ► like in between okay it's a different [TS]

00:52:42 ◼   ► view controller on that one okay right [TS]

00:52:44 ◼   ► and that's how he's been within ninety [TS]

00:52:46 ◼   ► seven but on the big one on the big iPad [TS]

00:52:48 ◼   ► pro twelve a nine sharp every K two [TS]

00:52:50 ◼   ► full-sized portray iPad application [TS]

00:52:52 ◼   ► side-by-side okay and I was hoping that [TS]

00:52:55 ◼   ► the ten point five would be like the [TS]

00:52:56 ◼   ► twelve point nine and then you would get [TS]

00:52:58 ◼   ► like if you put two apps side by side is [TS]

00:53:00 ◼   ► to portrait apps side by side but that's [TS]

00:53:03 ◼   ► not what you get right the operating [TS]

00:53:05 ◼   ► system would tell them you are a full [TS]

00:53:07 ◼   ► screen app act like it but it does like [TS]

00:53:10 ◼   ► they don't they still say it's small [TS]

00:53:11 ◼   ► enough [TS]

00:53:12 ◼   ► if you have a different view controller [TS]

00:53:13 ◼   ► it's using the more mobile game [TS]

00:53:15 ◼   ► controller that's interesting I've never [TS]

00:53:17 ◼   ► even really tuned into that on the [TS]

00:53:18 ◼   ► smaller iPad pro but I can I can see now [TS]

00:53:21 ◼   ► immediately why that that is a a big [TS]

00:53:25 ◼   ► considering factor in in which you're [TS]

00:53:27 ◼   ► going to use because what I was hoping [TS]

00:53:29 ◼   ► was whilst I'm thoroughly enjoy the [TS]

00:53:33 ◼   ► multi pad lifestyle that if I got this [TS]

00:53:36 ◼   ► iPad it might potentially mean I only [TS]

00:53:40 ◼   ► need one mm-hmm because I will be [TS]

00:53:42 ◼   ► getting what I hope to be best above [TS]

00:53:44 ◼   ► what's and that's not the case [TS]

00:53:46 ◼   ► yeah so it's like for me I'm like I'm [TS]

00:53:48 ◼   ► I'm not trying to look a gift horse in [TS]

00:53:50 ◼   ► the mouth with this but I don't [TS]

00:53:52 ◼   ► understand why they increase the screen [TS]

00:53:55 ◼   ► other than to differentiate it from the [TS]

00:53:58 ◼   ► regular sized device called iPad which [TS]

00:54:01 ◼   ► is $329 and is nine point seven inch in [TS]

00:54:04 ◼   ► size and screen has the only reason is [TS]

00:54:07 ◼   ► that they wanted to have nine point [TS]

00:54:09 ◼   ► seven is the cheap one then you have [TS]

00:54:11 ◼   ► these two pro ones one is ten and a half [TS]

00:54:13 ◼   ► inches and one is twelve point nine [TS]

00:54:14 ◼   ► inches and again like if you're a [TS]

00:54:17 ◼   ► company making these products you should [TS]

00:54:19 ◼   ► differentiate them but there doesn't [TS]

00:54:21 ◼   ► seem to be anything in that iPad that [TS]

00:54:24 ◼   ► takes a Vantage of the additional size [TS]

00:54:26 ◼   ► of the screen and the reason that I'm [TS]

00:54:28 ◼   ► annoyed about this is they made the iPad [TS]

00:54:29 ◼   ► bigger hmm so the iPad itself is bigger [TS]

00:54:33 ◼   ► to make the screen bigger I know where [TS]

00:54:38 ◼   ► reason it seems right but the but the [TS]

00:54:40 ◼   ► software is still treating it like it's [TS]

00:54:42 ◼   ► was go different mobile version yeah [TS]

00:54:44 ◼   ► interesting but I played with one I [TS]

00:54:47 ◼   ► spent some time with one and when you [TS]

00:54:49 ◼   ► hold it you don't know it's bigger right [TS]

00:54:51 ◼   ► they kept the weight the same it doesn't [TS]

00:54:52 ◼   ► feel bigger but it looks fantastic right [TS]

00:54:55 ◼   ► having the bigger screen I'm looking at [TS]

00:54:58 ◼   ► my old iPad right now and I'm like look [TS]

00:54:59 ◼   ► at all that bezel you ugly ugly little [TS]

00:55:02 ◼   ► thing right oh he's a nice little girl [TS]

00:55:05 ◼   ► guys right there man all covered in his [TS]

00:55:08 ◼   ► failed me [TS]

00:55:09 ◼   ► Wow that's high there is and there is a [TS]

00:55:11 ◼   ► new hotness in town and this little guy [TS]

00:55:14 ◼   ► in it no more oh so sorry but but this [TS]

00:55:16 ◼   ► is what Apple does right and it done [TS]

00:55:18 ◼   ► that big date they they make the device [TS]

00:55:21 ◼   ► you were perfectly fine with yesterday [TS]

00:55:23 ◼   ► yeah hideous today right and that's what [TS]

00:55:27 ◼   ► they've done with this they're like is [TS]

00:55:28 ◼   ► I'm happy to have new hardware it's got [TS]

00:55:31 ◼   ► some amazing new features which we're [TS]

00:55:32 ◼   ► gonna talk about in a second but just [TS]

00:55:34 ◼   ► from a pure like what the screen size [TS]

00:55:37 ◼   ► has brought me there isn't really [TS]

00:55:39 ◼   ► anything to that then okay that's [TS]

00:55:41 ◼   ► interesting that's that's very [TS]

00:55:42 ◼   ► interesting I think I didn't I think I [TS]

00:55:43 ◼   ► didn't understand that with the view [TS]

00:55:45 ◼   ► controllers and like this is what you [TS]

00:55:46 ◼   ► were looking for with it so that makes [TS]

00:55:48 ◼   ► it that makes it a lot more sense about [TS]

00:55:50 ◼   ► why it's amazing but you're a little bit [TS]

00:55:53 ◼   ► lukewarm on on it because of that lack [TS]

00:55:56 ◼   ► of that feature yeah it's like I'm [TS]

00:55:57 ◼   ► really excited about iPad software and [TS]

00:55:59 ◼   ► I'm really excited about the new iPad [TS]

00:56:01 ◼   ► hardware but the combination of those [TS]

00:56:03 ◼   ► two on the 10.5 hasn't really changed [TS]

00:56:05 ◼   ► any threat right like independently [TS]

00:56:07 ◼   ► they're both brilliant but together [TS]

00:56:09 ◼   ► there's nothing special going on but the [TS]

00:56:12 ◼   ► crowning feature of this device it's a [TS]

00:56:14 ◼   ► new display technology to apples calling [TS]

00:56:16 ◼   ► promotion it encompasses a bunch of [TS]

00:56:18 ◼   ► different things one of these things is [TS]

00:56:21 ◼   ► a 120 Hertz refresh rate and the best [TS]

00:56:24 ◼   ► way to try and describe this so it's [TS]

00:56:26 ◼   ► it's refreshing to scream or from which [TS]

00:56:28 ◼   ► means they could show more fluid [TS]

00:56:29 ◼   ► animation right but you know when you [TS]

00:56:32 ◼   ► see Apple do this you see lots of [TS]

00:56:34 ◼   ► companies do this when you're watching a [TS]

00:56:37 ◼   ► movie like a promo footage or an advert [TS]

00:56:39 ◼   ► or something and you see someone holding [TS]

00:56:41 ◼   ► a device and they're using it but it [TS]

00:56:45 ◼   ► looks fake right and it's because [TS]

00:56:47 ◼   ► they're using rendered animations of [TS]

00:56:49 ◼   ► like a green screen that is overlaying [TS]

00:56:51 ◼   ► it and it always looks weird like the [TS]

00:56:53 ◼   ► fingers never really kind of exactly [TS]

00:56:54 ◼   ► where it should be and all the [TS]

00:56:55 ◼   ► animations look too smooth that's how [TS]

00:56:57 ◼   ► these new iPads look because the [TS]

00:57:00 ◼   ► animations are so smooth the first time [TS]

00:57:03 ◼   ► you see it almost looks broken it just [TS]

00:57:06 ◼   ► doesn't look real it's fantastic yeah I [TS]

00:57:10 ◼   ► really wish I had seen one of these [TS]

00:57:12 ◼   ► things in person you can say it's okay [TS]

00:57:17 ◼   ► we're here people have them it's okay [TS]

00:57:20 ◼   ► you can say it's [TS]

00:57:22 ◼   ► fine okay just wanted someone clear yeah [TS]

00:57:25 ◼   ► not a great reason to come to wAPT so [TS]

00:57:27 ◼   ► yes people have hardware and you like to [TS]

00:57:29 ◼   ► see it and thinking things get left on [TS]

00:57:30 ◼   ► counters who knows how right no they [TS]

00:57:32 ◼   ► don't have uh it's interesting I am I am [TS]

00:57:38 ◼   ► I don't know how to put this but I am [TS]

00:57:40 ◼   ► I'm gonna be real curious to see when I [TS]

00:57:42 ◼   ► have one for a while playing around with [TS]

00:57:44 ◼   ► it and what it what it's really like [TS]

00:57:46 ◼   ► because there is a certain kind of [TS]

00:57:49 ◼   ► unreality to its it yeah and it is I [TS]

00:57:52 ◼   ► think I am in the minority of people who [TS]

00:57:55 ◼   ► ok so there's there's two kinds of [TS]

00:57:58 ◼   ► people in the world people who notice [TS]

00:57:59 ◼   ► frame rates and people who don't and I'm [TS]

00:58:02 ◼   ► kind of fascinated by some people just [TS]

00:58:04 ◼   ► can't see the difference between like [TS]

00:58:06 ◼   ► when you shoot on your iPhone if you put [TS]

00:58:08 ◼   ► it in 60 frames per second mode versus [TS]

00:58:09 ◼   ► 30 frames per second mode and I think it [TS]

00:58:11 ◼   ► looks like an abhorrent disaster people [TS]

00:58:14 ◼   ► shooting 60 frames yeah okay so you're [TS]

00:58:15 ◼   ► on the same page with me on this yeah [TS]

00:58:17 ◼   ► it's like I will not shoot in 60 frames [TS]

00:58:19 ◼   ► per second on my phone because it's like [TS]

00:58:21 ◼   ► yeah like I hate it I it's it's you [TS]

00:58:24 ◼   ► showing me too much it's almost like [TS]

00:58:25 ◼   ► it's a reality uncanny valley yeah it's [TS]

00:58:30 ◼   ► it's so close to infinite frames per [TS]

00:58:33 ◼   ► second that's 60 inches away from [TS]

00:58:36 ◼   ► infinite ahh [TS]

00:58:38 ◼   ► but it's not actually looking through a [TS]

00:58:41 ◼   ► transparent piece of glass at a thing [TS]

00:58:43 ◼   ► happen like a that's sort of the feeling [TS]

00:58:45 ◼   ► of looking at 60 frames per second [TS]

00:58:47 ◼   ► footage and I have a little bit of that [TS]

00:58:51 ◼   ► same feeling looking at the 120 frames [TS]

00:58:54 ◼   ► per second animations and scrolling on [TS]

00:58:57 ◼   ► the new iPad I think I'll get used to it [TS]

00:59:01 ◼   ► but it is weird but what I but the thing [TS]

00:59:05 ◼   ► that is a concern for me is it feels [TS]

00:59:06 ◼   ► like a little bit of a retina transition [TS]

00:59:08 ◼   ► is that I think when I got used to [TS]

00:59:10 ◼   ► retina screens I had a hard time working [TS]

00:59:13 ◼   ► with non retina screen yeah and I'm [TS]

00:59:16 ◼   ► concerned about [TS]

00:59:19 ◼   ► I think I will get totally used to the [TS]

00:59:21 ◼   ► 120 frames per second but what I'm [TS]

00:59:23 ◼   ► worried about is then switching back to [TS]

00:59:26 ◼   ► screens that are at a lower frame rate [TS]

00:59:28 ◼   ► once my brain is used to the idea that [TS]

00:59:29 ◼   ► o'the ings on a computer they move in [TS]

00:59:32 ◼   ► this preternaturally smooth way and then [TS]

00:59:35 ◼   ► if it doesn't quite look the same I [TS]

00:59:37 ◼   ► think I think this is going to be coming [TS]

00:59:39 ◼   ► everywhere I just really hope it's in [TS]

00:59:41 ◼   ► the new iPhone I think it will be I [TS]

00:59:44 ◼   ► really do think it will be I mean cuz [TS]

00:59:46 ◼   ► again I don't know enough about how the [TS]

00:59:47 ◼   ► technology works people smarter than me [TS]

00:59:49 ◼   ► are telling me that it's the display [TS]

00:59:51 ◼   ► technology in the chip well I mean the [TS]

00:59:53 ◼   ► iPhones going to get the best display [TS]

00:59:55 ◼   ► Apple can make and the best chip they [TS]

00:59:56 ◼   ► can make it's not like something like [TS]

00:59:58 ◼   ► the true tone stuff worried right [TS]

00:59:58 ◼   ► the true tone stuff worried right [TS]

01:00:00 ◼   ► additional sensors which is why it maybe [TS]

01:00:02 ◼   ► hasn't come to the iPhone yet it seems [TS]

01:00:04 ◼   ► like it would be easy to do then true [TS]

01:00:07 ◼   ► tumbles in the iPhone yeah so I expect [TS]

01:00:11 ◼   ► you're right about that [TS]

01:00:12 ◼   ► so I'm a I'm very interested to see once [TS]

01:00:15 ◼   ► I actually own one of these things and [TS]

01:00:16 ◼   ► use it for a while like how it goes how [TS]

01:00:19 ◼   ► this transition goes but the thing that [TS]

01:00:22 ◼   ► to me is amazing is the decreased [TS]

01:00:29 ◼   ► latency in terms of the pen usage so the [TS]

01:00:33 ◼   ► other thing that happened this is part [TS]

01:00:35 ◼   ► of this whole system called promotion is [TS]

01:00:38 ◼   ► they have increased the refresh rate of [TS]

01:00:41 ◼   ► what the pencil is able to provide so in [TS]

01:00:45 ◼   ► the current versions of the iPad the [TS]

01:00:48 ◼   ► frame rate on the screens is 60 Hertz [TS]

01:00:50 ◼   ► was able to do is is 60 Hertz and it is [TS]

01:00:53 ◼   ► refreshing the screen at 120 Hertz to [TS]