H.I. #92: Grey Honeypot
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hello this is Brady speaking into the
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microphone I should ask you what you
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have for breakfast I always forget to do
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three protein Weetabix protein Weetabix
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what the hell is that it's like a
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special type of Weetabix it's got a bit
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of extra protein in it
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what's a Weetabix if you don't know what
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we do Pixar this conversation is beyond
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repair so I've done a thing yesterday oh
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yeah you know how sometimes I don't know
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if this happens to you or not but
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sometimes you do a thing and something
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happens and like it just fills you with
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so much excitement and enthusiasm that
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you want to like tell the whole world
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about it but you realize that when you
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tell people they're not gonna be as
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impressed as you feel about it and now I
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don't actually have this experience very
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often but I can imagine that this is an
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experience that you have quite a lot for
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you well let me give you the background
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first right okay in my house like at the
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top floor is where my office is and I
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actually have two offices I have like
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one that I'm in now where I have my
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computer in my desk and I do my editing
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and do the podcast and whatnot and you
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have your memorabilia
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there's Lego boxes photographs of
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astronauts yeah I like it to be like a
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nice environment like an old-school
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gentleman's office oh I've got a ye
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oldie map of South Australia and
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Adelaide on the wall and Ian Rush
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scoring one of his goals in the 1989 FA
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Cup final in which Liverpool beat
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Everton three two things like that
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you're sitting in a big plush leather
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chair right now as you record this I
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believe I am in the leather chair yeah
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it's got like the nice green office
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walls that you would expect from an old
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scholarly office anyway we're getting
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off subject here and then I have like a
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second office that is supposed to be
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also like my personal room with a TV and
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a sofa where I could be banished to
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watch sport but it's kind of more
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evolved into like an office as well and
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it's where I do a lot of recording and I
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have luck so I have some video equipment
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in there and some lights and stuff but
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it's supposed to be a nice looking room
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all the rooms in the house are supposed
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to be nice looking because my wife likes
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a nice looking house and you do have a
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very nice-looking house pretty thank you
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alright let's not go there thank you
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very much you're very kind okay so the
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problem is over the last sort of six
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months or so largely because of hello
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there has been an encroachment it's been
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spreading like a disease of cardboard
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and cardboard boxes as we've had things
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like project revolution and operation
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Twinkletoes and things like that
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there's like packaging in boxes and
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material and packing materials coming to
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my house more and more often and like
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what started in just a corner of the
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second office has been gradually
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expanding and spreading until it's
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almost engulfed my second office with
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cardboard boxes and it's just a big wall
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of beige yeah and it's even starting to
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slowly leak into my nice offer oh yeah
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so anyway the chief designer of the
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house has been in my ear she's not been
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pleased about it huh we've got guests
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coming at Christmas and she said enough
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Sanath you have to get rid of all this
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stuff but I can't get rid of it you have
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been slowly accruing a Hello Internet
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distribution center in your house I mean
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that's what it sounds like
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yeah another big problem is the
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proliferation of brown papers from
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numberphile videos that I don't throw
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away so I've got filing cabinets upon
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filing cabinets of rolls of brown paper
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with mathematical scribbles over it for
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the last X number of years of
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numberphile I can't be able to throw
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them away because I think they're like
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historical items and quite collectible
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so anyway this week I did something I've
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been thinking about for quite a while
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and yesterday I went and hired my very
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own storage like locker apartment place
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off-site oh okay okay
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and I cannot tell you how much pleasure
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it is giving me at the moment like it
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feels so industrial and so like it
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really appeals to that caveman part of
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my personality because it's like it's
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this really cool place with all these
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anonymous rows of mysterious still
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locked apartments and I've got my own
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one with a code number and a lock and I
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have to go in these like really cool
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goods lifts that are like old-fashioned
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lifts where you have to pull all the
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doors and the shutters open yourself and
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it's this really amazing place and then
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I've got my own secret cave I'm packing
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up all the brown papers and all the
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boxes and memorabilia and stuff into
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containers and taking them there and
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stacking them up and creating this like
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special place and it's just bringing me
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so much happiness that I'm just looking
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for excuses to go there like oh I think
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I might take this box to the storage
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locker check it in the back of the car
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sign in say hi get out the big trolley
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and roll the trolley to my car and put
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the boxes on the trolley and then yank
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open the goods lift it's also industrial
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and I love it and it's like my own
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special place and it's like a little
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expansion of my domain and my empire it
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just makes me so happy I mean it sounds
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like you're gonna move in Brady we bring
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in chairs and toilets right in a sink
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soon in in your storage space I mean is
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that was gonna happen that's what it
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sounds like it's disappointingly small
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and very unlivable but also it's just
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creating so much space here in my at
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home like these filing cabinets that
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have been like just absolutely
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overflowing with brown papers for the
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last year or two and now completely
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empty oh my goodness I can put other
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stuff in these now this is what I was
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gonna say that was like Brady I don't
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know anybody who ever genuinely solves
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the problem of I don't have more space
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with getting more space this is always a
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very temporary solution at best in my
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experience so I'm very happy for you I'm
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glad that everything's gonna get cleared
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out for the holidays but somehow I think
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with you which you're already
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approaching here I was like wow look at
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all this space I have at home what could
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I possibly do with it I think that's
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that's what's gonna end up here no it
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means I can take stuff that's been out
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and visible there shouldn't be and put
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it into the storage space they had
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previously been filled up with all the
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papers and things like that so I think
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it's gonna create less clutter I mean
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you sound exactly like my wife and
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actually just before the show I was
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talking to the Duke from Venezuela and I
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was telling him about my storage locker
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and I said I'm gonna talk about and
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hello Internet until grey about it and
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somehow in the back of my head I thought
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maybe you would like share and you would
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tell me some story about some storage
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thing that you've done off-site but he
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just said no grey is gonna slay you for
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that that's so anti gray and I'm so sure
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I think maybe you think this is kind of
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cool but the Jake was right okay well
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there's two different things here I
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completely agree with you
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that storage lockers are kind of cool
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yeah like if I was gonna have to run a
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business that doesn't seem like a bad
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one and because it's like don't have to
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do very much you're just renting space
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it's it's relatively automated there's
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also a antle's understand the
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appreciation of those places because
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there's something logistic e about them
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it's it's like there's movement of
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objects like you say you have like the
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trolleys it's very pleasing to pack
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stuff like I get I get all of that yeah
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but I have never in my life had a
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storage unit like that in addition to
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the place that I lived right or so even
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when my wife and I were living in a
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single studio flat or before that when
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my wife and I were just sharing a
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bedroom in a shared flat with a bunch of
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other people like we didn't ever have a
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storage space the only time I ever used
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a storage space was in college which was
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I think just for the first summer where
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it was simply easier to just pack up my
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belongings into a big storage container
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for the summer and then go home and then
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return and get it all out of there but I
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can't imagine using it as a permanent
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little house annex or logistics
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distribution center in the way that you
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were using it I hope it works for you
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Brady I hope that you clear up all the
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space but I do think that the problem is
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like whenever you do have you clear up
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space like this space invites more
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things look I get you I get this hole
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nature abhors a vacuum and I'm just
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gonna fill the empty space up with more
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crap and I'm also not saying that I
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couldn't be more ruthless with my
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throwing away of stuff I'll acknowledge
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those two problems but I genuinely think
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I have created a situation that is not
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my fault that has resulted in me having
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very large things that don't really
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belong in a house like all these huge
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bits of cardboard you need to package up
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vinyl records and huge rolls of bubble
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wrap and you know all this stuff and
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there's more stuff coming and like it's
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kind of it's not my fault but it's not
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good looking and we you know we we like
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running a tight ship in the house I want
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it to look nice and there aren't many
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storage solutions that you can have in a
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nice-looking house that can hold all
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this stuff so I think I've had no choice
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but to go off-site I do
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because in a normal house the solution
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to this would be the basement right like
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you put everything downstairs in the
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basement but the way your house is laid
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out is that the basement is actually a
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very nice other room like it's it's a
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kitchen eating area so your house
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doesn't have the normal like oh right
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there's this underground cellar where we
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can we can put all the things so you
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simply don't have that option and yes I
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am actually giving you much less of a
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hard time than that I can imagine people
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might think I would give you over this
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because I do understand that once you
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take on the burden of sending out shoes
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of different sizes to people and and I
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do agree with you that those papers that
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you keep from number filing those are
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quite legitimate to keep I do think that
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they are unique little pieces of art
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like I will never fault you for keeping
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those so you are in a bit of a different
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situation so I will give you a little
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bit of a longer lease than I normally
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would on this kind of thing because it
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is the nature of your work Brady that
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you are going to be attracting this kind
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of stuff into your house but I also
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think it's the nature of a Brady that he
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really likes keeping these things to I
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want to know how your objectivity video
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is doing from last time this is my my
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scandalous naughty yes video with the
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old-fashioned nudie pics the
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descriptions like that I really do want
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to file because this is sometimes
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sometimes when you record a podcast you
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know you talk about things and something
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gets stuck in your brain like I could
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not let that segment go last time like
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after we recorded it after added it I
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just kept thinking about it over and
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over again like this endless messy
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problem that YouTube has and the D
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monetization everything for some reason
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this one in particular really stuck with
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me and I couldn't get out of my head so
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I want to know what's the update has it
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been monetized has your whole channel
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been taken down I'll tell you what
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happened and it will involve a minor
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confession okay but I won't go into all
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the details people who've listened to
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the last episode will know what this
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video was about but involve these
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pictures that had been automatically
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flagged as unsuitable I pressed the
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button for a so-called manual review and
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it was very quickly rejected a second
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time and I was told I'd failed to the
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manual review process
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and I wrote an email I'm in the lucky
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position to have like you know a partner
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manager and people at YouTube that I can
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write to who are humans so I wrote an
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email sort of saying this is not good
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and what happened was actually I I
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thought it had sent but I'd actually
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hadn't sent it they for two or three
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days I'd heard nothing back and I was
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like aha they've gone to ground the cows
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today they're too scared to deal with me
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and you know I'd said we're not happy
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and if you want to know what I think
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about it I sent them the link to the
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hello Internet section so this is what
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we think about it and I was polite
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uh-huh I was polite but I was like you
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know I'd made my case strongly and they
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hadn't replied so I was like cowards
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ahead and sent so I win so it wasn't in
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my sent items and then I found it in my
00:11:56
◼
►
drafts so I sent it there with your tail
00:12:00
◼
►
between your legs yeah well luckily I
00:12:03
◼
►
hadn't told anyone I thought that would
00:12:04
◼
►
get would say I was like I'd gotten away
00:12:06
◼
►
with it no so I rants from you know
00:12:10
◼
►
Twitter rant and that emo was replied to
00:12:13
◼
►
quite quickly and I was told like in
00:12:16
◼
►
less than 24 hours I was told this is a
00:12:19
◼
►
mistake and we've reinstated it and it
00:12:22
◼
►
is now in the on the normal monetization
00:12:24
◼
►
status so that video is now normal it's
00:12:28
◼
►
gone from the yellow tick of naughtiness
00:12:30
◼
►
to the green tick of happiness whatever
00:12:33
◼
►
you want to call it so it was reinstated
00:12:35
◼
►
and like okay hey I'm lucky I have
00:12:37
◼
►
someone who I can appeal to you I was a
00:12:39
◼
►
human and B the fact I even had to do
00:12:43
◼
►
that still says to me the system is
00:12:45
◼
►
broken so while I'm grateful for a
00:12:47
◼
►
reasonably quick reply I'm still upset
00:12:49
◼
►
at the way the systems works and I think
00:12:52
◼
►
and I'm still unhappy with the whole
00:12:53
◼
►
experience yeah like a new no-win
00:12:57
◼
►
situation and again the golden 24 hours
00:12:59
◼
►
when a video gets the most views I mean
00:13:01
◼
►
this isn't like a massively watched
00:13:03
◼
►
video but if it was if it was a CGP grey
00:13:05
◼
►
video that 24 hours where I was waiting
00:13:08
◼
►
for them to say Mia culpa we've
00:13:10
◼
►
reinstated it you'd be gone that's when
00:13:12
◼
►
all your views have happened anyway oh
00:13:13
◼
►
yeah that's the main value of almost all
00:13:16
◼
►
the videos and I have not recently but I
00:13:19
◼
►
have in the past had that happen
00:13:20
◼
►
a video isn't monetized when it goes up
00:13:23
◼
►
and you know it's like okay well looks
00:13:25
◼
►
like clock is ticking YouTube I figure
00:13:28
◼
►
now your video is another data point on
00:13:31
◼
►
the gigantic pile of machine learning
00:13:34
◼
►
for whatever algorithms they're using to
00:13:36
◼
►
try to determine what is or is not
00:13:38
◼
►
appropriate for for future videos but I
00:13:41
◼
►
feel like this should be a like a super
00:13:44
◼
►
data point for the algorithms like this
00:13:46
◼
►
one you should never miss categorize
00:13:48
◼
►
like no matter what crazy algorithms you
00:13:50
◼
►
come up with like this one should always
00:13:52
◼
►
be in the clear as like a a very obvious
00:13:56
◼
►
reference point for the algorithms to
00:13:58
◼
►
chew on but what's the algorithm
00:13:59
◼
►
learning that that if a while' is very
00:14:02
◼
►
small and black and white it's okay well
00:14:04
◼
►
you know with all this stuff I think the
00:14:07
◼
►
idea that's impossible to convey is that
00:14:08
◼
►
you can't describe to people what the
00:14:10
◼
►
algorithm is learning you can just in
00:14:13
◼
►
the database assign an extremely
00:14:15
◼
►
negative score for mischaracterizing
00:14:18
◼
►
this video right and then you're just
00:14:19
◼
►
like okay well you build up a data set
00:14:22
◼
►
and you're just training the algorithms
00:14:24
◼
►
against it and I think this is like a
00:14:27
◼
►
fundamental frustration of the modern
00:14:29
◼
►
world is that it is very difficult
00:14:31
◼
►
people want Y answers to these questions
00:14:34
◼
►
like why did this algorithm do this like
00:14:36
◼
►
why when I go on Facebook does it show
00:14:38
◼
►
me that and I just am not convinced that
00:14:41
◼
►
there are Y answers to this question
00:14:43
◼
►
like everything I know about machine
00:14:44
◼
►
learning just says like there is no y
00:14:47
◼
►
answer all you have is a data set and
00:14:49
◼
►
then you have an algorithm that really
00:14:52
◼
►
nobody understands and you know it's
00:14:54
◼
►
like oh you can point over here to some
00:14:56
◼
►
linear algebra but it doesn't change the
00:14:58
◼
►
fact that ultimately it's like a bunch
00:14:59
◼
►
of calculations that nobody understands
00:15:01
◼
►
so I agree with you that like the system
00:15:04
◼
►
is in in quotes broken but I just don't
00:15:07
◼
►
think that there's ever going to be like
00:15:09
◼
►
a winning solution to YouTube for this
00:15:11
◼
►
one so yeah this is just the fun future
00:15:13
◼
►
of things it's got to be a smiled
00:15:16
◼
►
algorithm there doesn't it because if I
00:15:18
◼
►
took a a nudie pic of my mate bill
00:15:20
◼
►
mm-hmm and like put a sepia tone over
00:15:23
◼
►
mm-hmm and that loaded it to youtube
00:15:25
◼
►
they would be right to block it because
00:15:28
◼
►
there's no historical or scientific
00:15:29
◼
►
significance to her and it's just me
00:15:31
◼
►
being a mischief-maker with nudity and
00:15:34
◼
►
what they should love that so smart
00:15:37
◼
►
algorithm because it's got it have to
00:15:38
◼
►
take into context the whole video around
00:15:40
◼
►
it and what was being said and done and
00:15:42
◼
►
you know again I think that even the
00:15:43
◼
►
idea of like a smart algorithm is like a
00:15:45
◼
►
strange kind of meaningless idea that we
00:15:47
◼
►
try to apply to things if you dig into
00:15:49
◼
►
machine learning like there's a thing
00:15:50
◼
►
called neural networks and I'm often
00:15:52
◼
►
really shocked by how simple a neural
00:15:56
◼
►
network can be before it starts
00:15:58
◼
►
correctly say classifying images like
00:16:01
◼
►
you know what is this image or what is
00:16:03
◼
►
that image it's weird how they can be
00:16:06
◼
►
quite simple and still work but it's
00:16:09
◼
►
again like you look at it and you're
00:16:10
◼
►
like I don't really know what it's doing
00:16:12
◼
►
I can follow each of these individual
00:16:14
◼
►
calculations that it does but how at the
00:16:18
◼
►
end it lights up the light that says you
00:16:20
◼
►
know this is a horse right or this is a
00:16:23
◼
►
mountain like you just can't really know
00:16:24
◼
►
how it does that stuff and what you
00:16:26
◼
►
highlighted there is exactly the problem
00:16:28
◼
►
that whatever it's doing it's really
00:16:31
◼
►
only just learning from the database
00:16:33
◼
►
that it has seen and so you will get
00:16:35
◼
►
really weird results when you show it
00:16:37
◼
►
stuff that is just totally unfamiliar
00:16:39
◼
►
with there's like a sort of classic
00:16:42
◼
►
example of this but if you if you train
00:16:43
◼
►
like a neural network to recognize
00:16:45
◼
►
handwritten numbers you can train it it
00:16:47
◼
►
will recognize handwritten numbers with
00:16:49
◼
►
like 90% 95% accuracy but if you show it
00:16:52
◼
►
an image of just static
00:16:54
◼
►
it's surprising amount of times it'll go
00:16:56
◼
►
like oh that's the number 8 or that's
00:16:58
◼
►
the number 3 like it's like what on
00:16:59
◼
►
earth is it doing that it can both
00:17:02
◼
►
correctly categorize numbers but it
00:17:04
◼
►
doesn't have any concept that like a
00:17:06
◼
►
obviously meaningless image is not the
00:17:08
◼
►
number 3 it's a very very weird world
00:17:11
◼
►
when you dig into it grey I saw that you
00:17:15
◼
►
have been granted 280 characters on
00:17:19
◼
►
Twitter yes yes I have and a few days
00:17:22
◼
►
later I was also allowed into this
00:17:24
◼
►
exclusive club though what's been your
00:17:28
◼
►
reflection on the the new Twitter the
00:17:30
◼
►
new expanded 2x double size twice as
00:17:36
◼
►
good Twitter experience are you enjoying
00:17:38
◼
►
the power double the size half is good I
00:17:40
◼
►
totally agree for anybody who follows me
00:17:43
◼
►
on Twitter I'm very sorry but I did go
00:17:45
◼
►
anyone who still follows you
00:17:49
◼
►
I'd be really curious to see like
00:17:51
◼
►
someone must be able to do this but like
00:17:53
◼
►
I have a suspicion that my Twitter usage
00:17:56
◼
►
is very spiky my perception of myself is
00:18:00
◼
►
that I go for long periods of time where
00:18:01
◼
►
I don't tweet very much at all and then
00:18:02
◼
►
it's like an afternoon where I tweet a
00:18:04
◼
►
whole lot and when I discovered that I
00:18:06
◼
►
had 280 characters that was an afternoon
00:18:09
◼
►
of a lot of tweeting you went on a
00:18:10
◼
►
Twitter binge and I was really 100%
00:18:12
◼
►
abusing my power and also upset at the
00:18:16
◼
►
number of people that seemed to be
00:18:17
◼
►
getting the increased tweets right after
00:18:19
◼
►
me that's like ah no like I need this to
00:18:21
◼
►
be exclusive like if everybody has it
00:18:23
◼
►
it's no good so I did have a day where I
00:18:25
◼
►
was going a little bit nuts and
00:18:26
◼
►
intentionally nuts in the most annoying
00:18:28
◼
►
way possible but since that has now calm
00:18:31
◼
►
down and I've been on Twitter a bunch
00:18:33
◼
►
I will rien ffice eyes my opinion that I
00:18:37
◼
►
think it is worse even more strongly now
00:18:41
◼
►
than before because the thing that I
00:18:44
◼
►
have found really interesting from a
00:18:46
◼
►
subjective experience is when I go to
00:18:50
◼
►
tweet 280 characters is almost always
00:18:54
◼
►
longer than whatever thought is in my
00:18:56
◼
►
head and I have noticed that I
00:18:58
◼
►
essentially never really need to amend
00:19:02
◼
►
the tweets that I'm sending out there
00:19:04
◼
►
into the world mm-hmm
00:19:05
◼
►
and it's like this 100% has the effect
00:19:09
◼
►
of making my tweets sloppier like and
00:19:12
◼
►
less well thought out like without a
00:19:14
◼
►
doubt because you're not going through a
00:19:16
◼
►
draft price yes without a doubt this is
00:19:18
◼
►
what does it whereas before I would
00:19:20
◼
►
almost always blow past the 140 limit
00:19:22
◼
►
and then have to think for a second Oh
00:19:24
◼
►
what did I actually want to say let me
00:19:27
◼
►
say it in a different way so I like I
00:19:29
◼
►
feel much much more strongly about it
00:19:32
◼
►
that even if people aren't doing what I
00:19:36
◼
►
was doing on the first day and being
00:19:37
◼
►
intentionally annoying by having
00:19:39
◼
►
unnecessarily long tweets I think even
00:19:41
◼
►
tweets 50% longer are worse and my
00:19:44
◼
►
experience of composing tweets is worse
00:19:47
◼
►
and I also find that the lengths it
00:19:51
◼
►
really changes the experience of reading
00:19:53
◼
►
Twitter there's something about these
00:19:55
◼
►
tweets that are like just a little too
00:19:58
◼
►
long yes Kim it's gone
00:20:00
◼
►
the wall of texture zone you know what
00:20:02
◼
►
it really has it really has that's
00:20:04
◼
►
interesting it's like that email that
00:20:06
◼
►
you won't read look you know you open a
00:20:08
◼
►
day by then if it's to you three
00:20:09
◼
►
sentences your reader and if it's ten
00:20:11
◼
►
you won't this is like scaled-down what
00:20:14
◼
►
happens on Twitter
00:20:15
◼
►
I'll read the short waits and I'll skip
00:20:17
◼
►
the long tweets though I'm not reading
00:20:18
◼
►
that and there's more and more that I'm
00:20:20
◼
►
not right here I've been wondering I'm
00:20:22
◼
►
most of the time I'm using Twitter
00:20:24
◼
►
through a Twitter client am either using
00:20:26
◼
►
Twitter if ik or tweet bot or two that I
00:20:28
◼
►
really like and those applications often
00:20:31
◼
►
have custom filters that regular Twitter
00:20:33
◼
►
does not I'm hoping that one of them
00:20:36
◼
►
will actually implement a like hide all
00:20:39
◼
►
tweets above this length filter hmm
00:20:42
◼
►
let's be honest here if you write out a
00:20:45
◼
►
280 word tweet I'm not reading it so why
00:20:47
◼
►
don't we just hide it and then I can
00:20:49
◼
►
have my old Twitter back like I would
00:20:50
◼
►
love to be able to have that feature
00:20:53
◼
►
what's like I'll give people a little
00:20:54
◼
►
leeway but anything above like 160 I'm
00:20:58
◼
►
just going to filter out on on Mayan
00:21:00
◼
►
like I just don't even want to see it
00:21:01
◼
►
because this is one of those things
00:21:03
◼
►
where it's so weird it's like is reading
00:21:05
◼
►
three sentences an incredible burden
00:21:07
◼
►
that reading one or two is not not
00:21:09
◼
►
really but it doesn't change the fact
00:21:12
◼
►
that I just don't and it does matter
00:21:15
◼
►
when you're looking at the volume of
00:21:16
◼
►
yeah tweets that Twitter has like a I it
00:21:19
◼
►
out I feel like I try to not follow a
00:21:21
◼
►
whole lot of people and I'm pretty
00:21:22
◼
►
aggressive now with filters in a way
00:21:24
◼
►
that I didn't used to be before but even
00:21:27
◼
►
still I feel like Twitter is a pretty
00:21:28
◼
►
active thing and it does matter a whole
00:21:30
◼
►
lot for things to be shorter than other
00:21:33
◼
►
mediums and especially because again
00:21:35
◼
►
it's the it's like the live aspect of it
00:21:37
◼
►
like Twitter is what's happening right
00:21:38
◼
►
now like what people are saying so
00:21:41
◼
►
you're saying you agree with the reading
00:21:43
◼
►
experience but have you found the same
00:21:45
◼
►
thing with the composing experience like
00:21:47
◼
►
are you aware of it different when you
00:21:48
◼
►
write tweets I have started writing a
00:21:50
◼
►
few longer ones occasionally but
00:21:53
◼
►
generally I've been keeping my tweets
00:21:55
◼
►
quite short still a funny thing happened
00:21:58
◼
►
actually when I was still on 140 mm-hmm
00:22:00
◼
►
I wanted to write this funny tweet which
00:22:02
◼
►
the joke was gonna be it's not very
00:22:04
◼
►
original joke but I thought it was at
00:22:05
◼
►
the time I was writing something along
00:22:07
◼
►
the lines of I can't wait to have 280
00:22:09
◼
►
characters because then I can write
00:22:11
◼
►
tweets to say important things like and
00:22:13
◼
►
it was going to be like my tweet
00:22:14
◼
►
got cut off before I got to say the
00:22:15
◼
►
important bring it right that was gonna
00:22:17
◼
►
be the joke that I couldn't quite fit in
00:22:18
◼
►
the joke I was trying to form you like
00:22:21
◼
►
that tweak to 140 characters and I
00:22:23
◼
►
couldn't get to 140 right I've become so
00:22:26
◼
►
used to writing concise things I was
00:22:28
◼
►
having to pad out the tweet to make my
00:22:30
◼
►
joke get to 140 characters so that it
00:22:32
◼
►
would run out of carriers so I think
00:22:34
◼
►
I've been quite well trained to keep it
00:22:37
◼
►
short and now that I've moved to 80 and
00:22:39
◼
►
most of the time my tweets have been
00:22:40
◼
►
staying short because of that training
00:22:43
◼
►
I guess my the fear is and what will
00:22:44
◼
►
happen is that training will wear off
00:22:47
◼
►
I'll get sloppy I'll write longer worst
00:22:49
◼
►
tweets and I'll become like everyone
00:22:51
◼
►
else but you're like a dog with the
00:22:52
◼
►
electric fence and they learn where the
00:22:54
◼
►
boundary is and they don't go near the
00:22:56
◼
►
boundary and now the boundary has been
00:22:57
◼
►
removed eventually you're gonna start
00:22:59
◼
►
pushing that edge like a little bit
00:23:01
◼
►
further a little bit further yeah and
00:23:02
◼
►
you don't have that that feedback of
00:23:04
◼
►
like an angry negative read three on the
00:23:06
◼
►
bottom they're telling you that your
00:23:07
◼
►
tweets too long
00:23:08
◼
►
I mean clearly Twitter did this because
00:23:10
◼
►
they want to get more users to the
00:23:12
◼
►
platform and obviously that experience
00:23:14
◼
►
that you described of writing a tweet
00:23:16
◼
►
and then being in the red and going damn
00:23:19
◼
►
it I've got to rewrite it now and write
00:23:20
◼
►
another draft to get it down totally
00:23:22
◼
►
frustrating for new users without a
00:23:23
◼
►
doubt yeah exactly so while you're sort
00:23:25
◼
►
of discipline brain saw this as a
00:23:27
◼
►
blessing and a chance to refine your
00:23:28
◼
►
thoughts other people were saying to
00:23:30
◼
►
hell with this I'm not using Twitter and
00:23:31
◼
►
so Twitter thinks it's gonna help them
00:23:34
◼
►
but I don't think it is yeah well this
00:23:36
◼
►
is always a conflict particularly in the
00:23:38
◼
►
software world of how easy is a thing
00:23:41
◼
►
for new users versus what is the
00:23:44
◼
►
experience for longtime users and/or
00:23:48
◼
►
professional users and you know like we
00:23:51
◼
►
were complaining last time I really
00:23:52
◼
►
think that Twitter's selling feature is
00:23:54
◼
►
the same thing that makes it kind of a
00:23:57
◼
►
pain in the butt for new users to get on
00:24:00
◼
►
board and trying to explain why being
00:24:03
◼
►
limited in what you can post is a good
00:24:05
◼
►
thing is not a thing that someone's
00:24:08
◼
►
signing up to a social media account
00:24:10
◼
►
wants to hear that's not what they want
00:24:12
◼
►
I bet it will on board more people and
00:24:15
◼
►
you know maybe it'll make Twitter more
00:24:17
◼
►
popular and maybe it'll prove for the
00:24:19
◼
►
company to be a great decision but I
00:24:21
◼
►
think in the process of doing that it's
00:24:23
◼
►
losing what I like about Twitter
00:24:25
◼
►
and the very reason why Twitter is for
00:24:28
◼
►
me the only social network that I use in
00:24:32
◼
►
any serious amount so I think it's a
00:24:35
◼
►
shame I have this great power and I
00:24:38
◼
►
don't want it hello Internet
00:24:41
◼
►
you know all things come to an end a
00:24:45
◼
►
beautiful sunset it has an end your time
00:24:49
◼
►
with loved ones it has an end your whole
00:24:52
◼
►
life has an end probably nothing lasts
00:24:57
◼
►
forever there are many ways that we try
00:24:59
◼
►
to avoid this and one of which is by
00:25:01
◼
►
digitizing everything digital data we
00:25:05
◼
►
tell ourselves it will last forever but
00:25:08
◼
►
guess what your files sitting on that
00:25:12
◼
►
hard drive on your computer their time
00:25:14
◼
►
in this world comes to an end that hard
00:25:17
◼
►
drive will eventually fail a gamma-ray
00:25:20
◼
►
born in the heart of a star flying
00:25:23
◼
►
across the universe will hit your hard
00:25:26
◼
►
drive at just the right angle and
00:25:28
◼
►
destroy those files there's nothing you
00:25:31
◼
►
can do about it except of course to
00:25:35
◼
►
install Backblaze Backblaze is the
00:25:38
◼
►
unlimited cloud backup for Macs and PCs
00:25:41
◼
►
for just $5 a month for that all of the
00:25:45
◼
►
documents music photos videos drawings
00:25:49
◼
►
projects everything in your digital life
00:25:52
◼
►
you're storing on your computer won't
00:25:54
◼
►
just live in one place it will be safe
00:25:57
◼
►
and preserved on back Blaze's servers so
00:26:00
◼
►
that when the inevitable happens you
00:26:02
◼
►
don't just have to gaze off into the
00:26:05
◼
►
distance and mourn the loss of your data
00:26:07
◼
►
no you can bring it back from the cloud
00:26:11
◼
►
but listen this only works if you sign
00:26:14
◼
►
up for Backblaze before that happens
00:26:17
◼
►
and because Backblaze keeps buying ads
00:26:19
◼
►
on the show I know that there are
00:26:20
◼
►
constantly new listeners who are finally
00:26:23
◼
►
hearing the good word about Backblaze
00:26:25
◼
►
and installing it on their computers
00:26:28
◼
►
perhaps today that's you listening to me
00:26:32
◼
►
right now what you're going to do is if
00:26:35
◼
►
you don't have Backblaze on your
00:26:36
◼
►
computer you're going to go to Backblaze
00:26:39
◼
►
/hello internet and sign up today to get
00:26:44
◼
►
your digital data protected to grant it
00:26:48
◼
►
the immortality that it deserves back
00:26:51
◼
►
please calm /hello internet go there
00:26:55
◼
►
today touching the outside of the plane
00:26:58
◼
►
before you get on as a superstition but
00:27:01
◼
►
it turns out both you and I had you'd
00:27:04
◼
►
kind of kick the habit but I still do i
00:27:05
◼
►
force myself out of it yeah I didn't
00:27:08
◼
►
want to get that way I was mildly
00:27:09
◼
►
surprised by how many other people do it
00:27:11
◼
►
it wasn't like super common it didn't
00:27:14
◼
►
feel like every person in their dog was
00:27:16
◼
►
saying yeah yeah of course everyone does
00:27:17
◼
►
that but a lot of people said I do it -
00:27:20
◼
►
which was interesting it's always
00:27:22
◼
►
interesting to see this I saw a few
00:27:23
◼
►
examples of famous people who were doing
00:27:25
◼
►
they're touching the outside of the
00:27:26
◼
►
plane thing it's just interesting to see
00:27:27
◼
►
what people are able to dig up when you
00:27:29
◼
►
mention topics like this I have mildly
00:27:31
◼
►
enjoyed getting photographs from people
00:27:33
◼
►
doing it as they get on the plane and
00:27:34
◼
►
Tim's saying Here I am doing it I
00:27:36
◼
►
wouldn't want it to become too much of a
00:27:38
◼
►
thing but I don't mind at the moment I
00:27:40
◼
►
was also getting photos from people who
00:27:42
◼
►
were showing me them scoping out the
00:27:45
◼
►
passengers who were going to get on the
00:27:46
◼
►
plane doing a little profiling for
00:27:48
◼
►
anybody who looks like they might have
00:27:49
◼
►
some coins in their hand so I enjoyed
00:27:52
◼
►
that as well it did get me wondering
00:27:54
◼
►
about and someone wrote something that
00:27:56
◼
►
helped me understand it about where this
00:27:58
◼
►
superstition could possibly come from
00:28:00
◼
►
why would it start and someone wrote
00:28:03
◼
►
something and I can't remember who wrote
00:28:04
◼
►
it or where or anything like that but
00:28:06
◼
►
I'll encapsulate it and they were
00:28:08
◼
►
basically saying they've always touched
00:28:10
◼
►
the outside of the plane because
00:28:12
◼
►
touching the outside of a plane felt
00:28:14
◼
►
like a special treat to them because
00:28:16
◼
►
they're interested in like the material
00:28:17
◼
►
science aspect on what the plane was
00:28:19
◼
►
made of in the metal and also thinking
00:28:21
◼
►
about the extreme environment that was
00:28:23
◼
►
going to be blasting past that part of
00:28:26
◼
►
the plane you know in just half an
00:28:28
◼
►
so getting to touch it felt like a
00:28:30
◼
►
special treat and I think maybe that's
00:28:32
◼
►
where it comes from from me too it was
00:28:34
◼
►
like something you would never normally
00:28:35
◼
►
get to touch so when I was first started
00:28:38
◼
►
flying I would touch the outside of a
00:28:39
◼
►
plane because gosh when am I going to
00:28:41
◼
►
get another chance to do this and then
00:28:43
◼
►
once you start doing it and you don't
00:28:45
◼
►
die in a plane crash you think well
00:28:47
◼
►
maybe I should do it again and it sort
00:28:48
◼
►
of it then becomes the tradition and the
00:28:50
◼
►
superstition but the reason you first
00:28:52
◼
►
start doing it is
00:28:53
◼
►
because it's just a chance to touch
00:28:54
◼
►
something that in normal life you would
00:28:57
◼
►
never get to touch but it's kind of cool
00:28:59
◼
►
and fascinating yeah I think that sounds
00:29:01
◼
►
right that sounds like how it would
00:29:02
◼
►
start and then you do it a couple of
00:29:03
◼
►
times and then as brains go this is a
00:29:05
◼
►
like you start reinforcing a pattern and
00:29:07
◼
►
a habit that you don't intend to there
00:29:10
◼
►
is something that's like it's not quite
00:29:11
◼
►
like it but it's a bit like passing
00:29:13
◼
►
through an airlock that little moment
00:29:14
◼
►
when you're stepping on to the plane and
00:29:16
◼
►
you know you have the the jetway has
00:29:19
◼
►
come out and you they have like the
00:29:20
◼
►
wrapping that's like attached to the the
00:29:22
◼
►
airplane itself it's like an interesting
00:29:24
◼
►
transition moment in life going from one
00:29:26
◼
►
thing to another I can see why that
00:29:28
◼
►
would start to happen and the other
00:29:31
◼
►
thing is you know just you tap it and
00:29:33
◼
►
it's like whoo it feels very solid and
00:29:36
◼
►
then you have to remind yourself not to
00:29:37
◼
►
think about how thick that his airplane
00:29:40
◼
►
walls actually are because they're
00:29:41
◼
►
terrifyingly thin if you ever actually
00:29:44
◼
►
see the cross-sections of airplanes it's
00:29:46
◼
►
like it's not a whole lot of material
00:29:47
◼
►
between you and the outside world on
00:29:49
◼
►
those airplanes when you're actually
00:29:51
◼
►
tapping those walls so don't snap them
00:29:52
◼
►
too hard people nice and gentle with the
00:29:54
◼
►
outside of the plane so another thing
00:29:57
◼
►
that you discussed in the last episode
00:29:59
◼
►
when were on this topic was that you
00:30:01
◼
►
don't like sitting in seats where you
00:30:04
◼
►
have a good clear view of the engine
00:30:06
◼
►
because you think about all the things
00:30:08
◼
►
that could go wrong and sort of the
00:30:10
◼
►
fragility of the the situation you know
00:30:13
◼
►
that's not the kind of thinking I well
00:30:14
◼
►
my my previous sentence there's no
00:30:16
◼
►
indication that I tend to think towards
00:30:17
◼
►
about the fragility of all the objects
00:30:19
◼
►
and the complicatedness of all the
00:30:20
◼
►
interactive pieces and you know one
00:30:22
◼
►
knows how to build an airplane but
00:30:23
◼
►
somehow all these people together you
00:30:24
◼
►
see the little piece that makes it work
00:30:26
◼
►
yeah I don't think about that well since
00:30:27
◼
►
we recorded that I've been on a holiday
00:30:30
◼
►
and I went to my favorite place I went
00:30:32
◼
►
to the Maldives and it took three
00:30:34
◼
►
flights to get to the island and three
00:30:36
◼
►
flights back and I touched the outside
00:30:37
◼
►
of the plane each time but interestingly
00:30:39
◼
►
the final flight to get there is on a
00:30:43
◼
►
seaplane you learned at Marley Airport
00:30:46
◼
►
in the Maldives at the main airport and
00:30:48
◼
►
they then put you onto a little seaplane
00:30:50
◼
►
for a half hour flight to your Island
00:30:52
◼
►
and pretty much every seat on these
00:30:54
◼
►
little sea planes you get a really good
00:30:56
◼
►
view of the engine so I was put in my
00:30:59
◼
►
and I was right next to the engine and I
00:31:01
◼
►
was looking at all the bits and pieces
00:31:02
◼
►
and these sea planes are a bit they're a
00:31:04
◼
►
bit rough and ready and you can
00:31:05
◼
►
seriously rust and Naoki
00:31:07
◼
►
everywhere and stuff and you're in the
00:31:09
◼
►
water and I was thinking how great
00:31:10
◼
►
wouldn't like this and then just before
00:31:12
◼
►
we took off one of the crew of the plane
00:31:15
◼
►
on these sea planes has to walk around
00:31:17
◼
►
on I think it's called like the pontoon
00:31:19
◼
►
like the footbed that floats in the
00:31:21
◼
►
water that the plane lands on that makes
00:31:24
◼
►
it like a boat and he has to walk out
00:31:26
◼
►
onto that pontoon and like undo the
00:31:28
◼
►
ropes that are roping you to the dock so
00:31:31
◼
►
the plane can then push away and take
00:31:33
◼
►
off on the sea he has to hand spin up
00:31:35
◼
►
the propeller yes so anyway it was so
00:31:37
◼
►
interesting because what happened was he
00:31:39
◼
►
was he was undoing the ropes and he did
00:31:41
◼
►
that and he he threw the ropes aside and
00:31:43
◼
►
he was about to get back onto the plane
00:31:44
◼
►
and shut the door and just before he did
00:31:47
◼
►
I was watching all this there was this
00:31:49
◼
►
little pipe or outlet I'm not sure what
00:31:52
◼
►
it was it quite possibly was a sensor of
00:31:55
◼
►
some kind or it was some kind of minor
00:31:57
◼
►
exhaust port or something I don't know
00:31:59
◼
►
what it was but it was a little pipe
00:32:00
◼
►
that I was looking at under the engine
00:32:02
◼
►
near the strut and just before he got in
00:32:04
◼
►
the plane he pulled a piece of tissue
00:32:06
◼
►
out of his pocket and stuffed it into
00:32:09
◼
►
this hole and prodded it in with his
00:32:11
◼
►
finger two blocks I think with a piece
00:32:13
◼
►
of tissue with a piece of dirty tissue
00:32:15
◼
►
paper he put it in the hole plug to the
00:32:17
◼
►
hole with tissue paper then got in the
00:32:19
◼
►
plane and we took off and flew into the
00:32:21
◼
►
sky I'm like what the hell it's like The
00:32:27
◼
►
Rocketeer where he's singing a stick of
00:32:29
◼
►
gum and he's just putting it over a hole
00:32:30
◼
►
in the fuel sack
00:32:32
◼
►
no no did you ask what it was or I
00:32:36
◼
►
didn't ask I took a photo of the
00:32:39
◼
►
component so we will put in the
00:32:41
◼
►
shownotes a photograph and I will show
00:32:44
◼
►
people what this component is and
00:32:45
◼
►
whoever is an expert on see planes and
00:32:47
◼
►
aviation can tell us what this thing is
00:32:50
◼
►
and why he may have been stuffing a
00:32:53
◼
►
piece of tissue into it mere moments
00:32:56
◼
►
before takeoff but I thought this would
00:32:58
◼
►
freak ray it was like two feet from my
00:33:00
◼
►
face I was watching this happen
00:33:02
◼
►
I didn't say a word though I just said
00:33:04
◼
►
okay he knows what he's doing I just
00:33:06
◼
►
want to get him a holiday I do love
00:33:09
◼
►
seeing plain stone flying over the
00:33:11
◼
►
Modena seaplanes top stuff
00:33:14
◼
►
I'm sure the maldis are great I bet you
00:33:16
◼
►
feel like Indiana Jones when you're
00:33:17
◼
►
taking off in a seaplane there's a big
00:33:19
◼
►
stake in the plane
00:33:20
◼
►
I can see the appeal of all of that you
00:33:22
◼
►
know I'm glad you go to the Maldives I'm
00:33:25
◼
►
very glad that you like it but even if
00:33:27
◼
►
it was three regular airplanes I feel
00:33:29
◼
►
like there's nowhere in the world I'm
00:33:31
◼
►
gonna go if I have to take three flights
00:33:33
◼
►
to get there totally worth it totally
00:33:36
◼
►
worth it even for you great you say that
00:33:38
◼
►
but I feel like one transfer one
00:33:41
◼
►
transfer or I'm not going you can get to
00:33:44
◼
►
mildly direct if you want you just don't
00:33:45
◼
►
get to fly in as nice planes if you do
00:33:48
◼
►
it direct you're better off doing a
00:33:50
◼
►
stopover so you can get the nicer planes
00:33:52
◼
►
and the NASA flight oh so you're doing a
00:33:54
◼
►
calculation between a direct flight
00:33:55
◼
►
that's uncomfortable and three flights
00:33:58
◼
►
that are more comfortable and one that's
00:33:59
◼
►
kept in the air by it tissue in a plank
00:34:02
◼
►
you have to get the C plane no matter
00:34:04
◼
►
what there's no choice on that yeah
00:34:07
◼
►
there's a topic I've had in the notes
00:34:10
◼
►
for us to talk about for a while and I'm
00:34:12
◼
►
not gonna do it now but this does touch
00:34:14
◼
►
upon it a little bit so I may go off a
00:34:17
◼
►
bit if you don't rein me in because
00:34:19
◼
►
we're gonna talk about space and I don't
00:34:20
◼
►
want to upset space people but also
00:34:22
◼
►
gonna talk about Halloween okay because
00:34:23
◼
►
you like Halloween they do everyone like
00:34:26
◼
►
Halloween I'm alright with them but
00:34:28
◼
►
anyway this Halloween just gone the
00:34:31
◼
►
astronauts on the International Space
00:34:33
◼
►
Station decided to get into the
00:34:35
◼
►
Halloween spirit hmm and if you click on
00:34:38
◼
►
the link in the notes there you can see
00:34:39
◼
►
how they did this and I want to see what
00:34:41
◼
►
you think about it I'm thinking they
00:34:42
◼
►
don't have a lot of materials up there
00:34:43
◼
►
on the International Space Station to
00:34:46
◼
►
make costumes out of okay I've got a
00:34:48
◼
►
picture here from the International
00:34:50
◼
►
Space Station yeah here's the thing
00:34:52
◼
►
under normal circumstances I would say
00:34:56
◼
►
these costumes are pretty weak yeah
00:34:57
◼
►
they're basically just t-shirts that
00:34:59
◼
►
they're wearing yeah there's only two
00:35:01
◼
►
guys who are even really costumed in any
00:35:05
◼
►
sense there's a Wolverine and there's a
00:35:08
◼
►
spider-man spider-man good choice for
00:35:10
◼
►
the International Space Station I think
00:35:12
◼
►
but yeah so under normal circumstances I
00:35:14
◼
►
would say weak but the fact that it's
00:35:16
◼
►
the space station I'm still gonna take
00:35:18
◼
►
it I understand the constraints that
00:35:19
◼
►
they're working on you disapprove Brady
00:35:22
◼
►
I feel like here you wanted to rain on
00:35:23
◼
►
this parade in no way is it acceptable
00:35:27
◼
►
to me that astronauts in space in space
00:35:33
◼
►
flying in space astronauts the coolest
00:35:37
◼
►
people in the world doing the coolest
00:35:40
◼
►
thing in the world should be dressing up
00:35:42
◼
►
in monkey ears minion t-shirts and
00:35:46
◼
►
spider-man suits in a desperate
00:35:49
◼
►
desperate hope of getting my picture
00:35:52
◼
►
shared on Twitter or getting a bit of
00:35:54
◼
►
viral traction or to reach out to the
00:35:57
◼
►
youth of today what a desperate rubbing
00:36:03
◼
►
cheap poor thing that astronauts in
00:36:07
◼
►
space have to dress up as spider-man to
00:36:10
◼
►
get publicity is it not enough that
00:36:12
◼
►
they're circling the Earth at thousands
00:36:15
◼
►
of miles per hour in like weightlessness
00:36:17
◼
►
and they've gone up in rockets do they
00:36:20
◼
►
really have to dress up as a minion okay
00:36:23
◼
►
this is like embarrassing
00:36:26
◼
►
it's just cheapening what it is to be an
00:36:28
◼
►
astronaut and space travel this is like
00:36:31
◼
►
Oh can't believe it
00:36:34
◼
►
I'd see what's going on here you feel
00:36:36
◼
►
like this is diminishing the office of
00:36:38
◼
►
the astronauts II like that it is this
00:36:41
◼
►
is the legacy of John Glenn and Neil
00:36:44
◼
►
Armstrong and all these great people
00:36:47
◼
►
that have done amazing things and now
00:36:50
◼
►
we're dressing up a Spider Man ah I
00:36:52
◼
►
pretend superhero face are real
00:36:56
◼
►
superheroes well I mean I think of the
00:36:59
◼
►
word superhero means something you can't
00:37:01
◼
►
say that they're real superheroes like
00:37:03
◼
►
they're real astronauts
00:37:04
◼
►
but if the word superhero means
00:37:07
◼
►
something astronauts are not superheroes
00:37:09
◼
►
that doesn't make any sense I mean the
00:37:11
◼
►
reason this has been on my to-do list
00:37:14
◼
►
for a while as when the British
00:37:16
◼
►
astronaut Tim Peake and don't get me
00:37:18
◼
►
wrong I like Tim Peake right and this is
00:37:21
◼
►
not Tim Peake Sparkman
00:37:22
◼
►
I think I've even met the guy okay he's
00:37:24
◼
►
a British astronaut and he was in space
00:37:26
◼
►
quite recently
00:37:27
◼
►
you know and I've met him and I like him
00:37:30
◼
►
and he agreed to do an interview for me
00:37:32
◼
►
so I think he's ace so this is not this
00:37:34
◼
►
is not me getting stuck into Tim Peake
00:37:36
◼
►
Tim Peake just does what he has to do
00:37:37
◼
►
but when he was in space for his six
00:37:40
◼
►
months obviously the British government
00:37:42
◼
►
the British in particular at but the
00:37:43
◼
►
European Space Agency in general
00:37:45
◼
►
obviously wanted to milk every last bit
00:37:47
◼
►
the out of the Rose it was their guy up
00:37:49
◼
►
there and some of the things they made
00:37:51
◼
►
him do like we're a pretend tux so that
00:37:54
◼
►
he could introduce a section at the
00:37:55
◼
►
BAFTA Awards or do some little gimmick
00:37:58
◼
►
to do a rugby game and like basically
00:38:01
◼
►
what they do with these astronauts now
00:38:02
◼
►
as they say okay for the six months
00:38:05
◼
►
you're in space what things are
00:38:07
◼
►
happening like what events are happening
00:38:09
◼
►
like Halloween or things like that that
00:38:11
◼
►
we can somehow leverage to try and get
00:38:14
◼
►
some publicity and get people to tweet
00:38:15
◼
►
about us and use photos how sad is it
00:38:18
◼
►
that they've gotten to the point where
00:38:20
◼
►
they like just desperately trying to
00:38:24
◼
►
find ways to get into my Twitter stream
00:38:25
◼
►
ah you're right you summed it up best it
00:38:30
◼
►
diminishes the office I don't know I was
00:38:32
◼
►
no no I know I know you're putting your
00:38:34
◼
►
doing I don't know if that's your
00:38:37
◼
►
position is that not your position do
00:38:38
◼
►
you think it's nice to see astronauts
00:38:40
◼
►
you think it's good to see their they've
00:38:42
◼
►
got the common touch and they're in
00:38:43
◼
►
touch with their colleagues here on
00:38:45
◼
►
earth and they're still average Joe you
00:38:47
◼
►
think this is a nice thing do you're
00:38:48
◼
►
pleased gee Brady I can't tell from here
00:38:51
◼
►
you want me to go I want the truth
00:38:56
◼
►
there's many things here not it reckon
00:38:58
◼
►
there's one thing don't dress up the
00:39:00
◼
►
Spider Man when you're in space just do
00:39:03
◼
►
space stuff you're cool enough sometimes
00:39:06
◼
►
Brady your frustration and anger really
00:39:08
◼
►
warms my heart and this is what's going
00:39:10
◼
►
on the argument from NASA is gonna be
00:39:13
◼
►
you know if we're gonna have all this
00:39:14
◼
►
public money we have to do things for
00:39:16
◼
►
the public but what do you think's gonna
00:39:18
◼
►
happen do you think they're gonna be
00:39:19
◼
►
sitting in Congress one day saying
00:39:20
◼
►
should we give 10 billion dollars to
00:39:22
◼
►
NASA so they can go to Mars well I was
00:39:24
◼
►
gonna say no but because that guy
00:39:25
◼
►
dressed up as spider-man here's your
00:39:27
◼
►
money like they're not doing themselves
00:39:30
◼
►
any favors they're not gonna help
00:39:32
◼
►
themself get more funding doing this I
00:39:34
◼
►
think they're hurting their chances in
00:39:35
◼
►
the future because they're just going to
00:39:37
◼
►
be taken less seriously next time they
00:39:39
◼
►
ask for 10 billion dollars to cure
00:39:41
◼
►
cancer with experiments in space
00:39:43
◼
►
someone's just gonna wheel out a picture
00:39:45
◼
►
of him dressed as spider-man and saying
00:39:46
◼
►
are we sending you up there for a jolly
00:39:48
◼
►
so you can pretend to shoot webs out of
00:39:50
◼
►
your wrists get the spider-man so often
00:39:54
◼
►
do something makes my blood boil what am
00:39:59
◼
►
I missing Green hokey the opposite case
00:40:01
◼
►
please make the opposite case and I will
00:40:03
◼
►
apologize okay well I can kind of make
00:40:05
◼
►
the opposite case I'm gonna try to do
00:40:08
◼
►
with you do which is be devil's advocate
00:40:09
◼
►
I cared for a moment here which I might
00:40:12
◼
►
be terrible laughs but okay so if I'm
00:40:14
◼
►
trying to make the devil's advocate case
00:40:16
◼
►
for this I would say that if I think
00:40:19
◼
►
about my Twitter stream when was the
00:40:23
◼
►
last time I saw an astronaut in it never
00:40:27
◼
►
I can't think of the last time that I
00:40:28
◼
►
saw anything about like a NASA style
00:40:32
◼
►
what's an astronaut doing in outer space
00:40:34
◼
►
thing right and SpaceX is the exception
00:40:37
◼
►
to that like I see SpaceX stuff that
00:40:39
◼
►
people send me but I can't think of
00:40:41
◼
►
anything as like International Space
00:40:44
◼
►
Station stuff mm-hmm so I guess if if I
00:40:49
◼
►
am NASA and I have decided that this is
00:40:52
◼
►
an important thing is public awareness
00:40:54
◼
►
of the International Space Station to
00:40:56
◼
►
remind people that they're even in space
00:40:58
◼
►
this is kind of the thing is this is
00:41:00
◼
►
actually kind of a perfectly timed
00:41:01
◼
►
conversation because we've been talking
00:41:02
◼
►
about SpaceX recently and talking about
00:41:05
◼
►
how it's not really a thing I follow but
00:41:07
◼
►
I'm just sort of vaguely aware of what
00:41:10
◼
►
they're up to because it's impossible
00:41:11
◼
►
not to be aware even if you're not
00:41:13
◼
►
intentionally following it but as like
00:41:15
◼
►
man I don't have any idea what they're
00:41:16
◼
►
doing up in that International Space
00:41:18
◼
►
Station I guess they're dressing up a
00:41:19
◼
►
spider-man I don't know it's a the one
00:41:21
◼
►
time you do finally find out what
00:41:23
◼
►
they're doing they're clowning around
00:41:24
◼
►
like a bunch of idiots
00:41:26
◼
►
it's not to say that I assume that
00:41:27
◼
►
they're doing nothing right that's not
00:41:29
◼
►
what I'm saying it's but it's more just
00:41:31
◼
►
like what is my level of awareness of
00:41:34
◼
►
what's occurring on the International
00:41:36
◼
►
Space Station like it is essentially
00:41:39
◼
►
zero and I feel like I'm the kind of
00:41:41
◼
►
person that you would expect to know
00:41:43
◼
►
more about this and I know that I am
00:41:45
◼
►
weird a little bit in the way that I
00:41:46
◼
►
deal with the news but I think that I
00:41:48
◼
►
should know more than like average
00:41:51
◼
►
random person on the street about what's
00:41:53
◼
►
going on with the International Space
00:41:54
◼
►
Station I can't name a single thing you
00:41:57
◼
►
know maybe NASA has some internal data
00:42:00
◼
►
that just shows this that like hey when
00:42:02
◼
►
we do men on the street survey questions
00:42:05
◼
►
like nobody even knows that the
00:42:06
◼
►
International Space Station is a thing
00:42:07
◼
►
that exists and they want to be able to
00:42:10
◼
►
move those numbers so how are they going
00:42:12
◼
►
to move those numbers that's like well
00:42:14
◼
►
in this modern world where I think we'd
00:42:17
◼
►
really do live in an attention economy
00:42:19
◼
►
like you have to strategize about how to
00:42:23
◼
►
get attention if that's your goal and
00:42:26
◼
►
whatever work they're doing in the
00:42:29
◼
►
International Space Station we know does
00:42:31
◼
►
not naturally get the attention of
00:42:33
◼
►
people so like you have to do something
00:42:35
◼
►
else that that would be my devil's
00:42:36
◼
►
advocate case what like what do you
00:42:38
◼
►
think of that Brady I think well I said
00:42:40
◼
►
I think if the one time people know
00:42:42
◼
►
there in space is seeing them dressed up
00:42:43
◼
►
like that it's doing them an absolute
00:42:44
◼
►
disservice makes them look like a bunch
00:42:47
◼
►
of clowns and like if that's the only
00:42:50
◼
►
time people hear about them that's even
00:42:51
◼
►
worse fair enough for me who does see a
00:42:55
◼
►
lot of astronaut stuff in my Twitter
00:42:56
◼
►
stream yeah at least I can say well okay
00:42:58
◼
►
they're having a fun day but if the
00:43:00
◼
►
people they're trying to reach other
00:43:02
◼
►
people that don't know what they're
00:43:04
◼
►
doing okay you made your case do you
00:43:08
◼
►
believe your case yeah no I don't
00:43:10
◼
►
believe my case at all but the thing was
00:43:11
◼
►
great when you first looked at that and
00:43:13
◼
►
you didn't know how I felt about it your
00:43:16
◼
►
initial reaction wasn't oh my god how
00:43:18
◼
►
embarrassed that the minute I saw that I
00:43:20
◼
►
was my heart sank and like I thought
00:43:21
◼
►
this is ridiculous but that wasn't your
00:43:23
◼
►
reaction your reaction was quite you
00:43:25
◼
►
were commenting on what you thought of
00:43:26
◼
►
the costumes and this was okay and this
00:43:28
◼
►
wasn't okay so that wasn't your sort of
00:43:31
◼
►
gut reaction to it yeah but it's also
00:43:33
◼
►
like we're having a conversation about
00:43:35
◼
►
Halloween so I'm just like okay we're
00:43:37
◼
►
having a costume contest right now this
00:43:39
◼
►
is the question and you're having a
00:43:41
◼
►
costume contest where every gram is
00:43:44
◼
►
incredibly expensive to get there right
00:43:46
◼
►
so what like what's gonna happen on
00:43:47
◼
►
International Space Station I'm coming
00:43:49
◼
►
at this from a very different
00:43:50
◼
►
perspective what I was going to say
00:43:52
◼
►
though is I kind of agree with you
00:43:55
◼
►
although for different reasons even if
00:43:59
◼
►
you listen to my devil's argument case I
00:44:00
◼
►
think the thing that's happening here
00:44:02
◼
►
that sort of wrong is companies and
00:44:06
◼
►
organizations really focusing on public
00:44:11
◼
►
awareness of what they do I have always
00:44:14
◼
►
found that kind of a weird concept like
00:44:18
◼
►
I get why it happens and I think that
00:44:21
◼
►
there's something about the attention
00:44:23
◼
►
economy and the social media world in
00:44:25
◼
►
which we live that aggravates this
00:44:28
◼
►
you can put these really clear numbers
00:44:30
◼
►
on how many times is Facebook posting
00:44:34
◼
►
from NASA liked or how many times their
00:44:36
◼
►
tweets retweeted and you know what they
00:44:38
◼
►
would have looked at the stats for this
00:44:40
◼
►
for their dressing up as a minion and
00:44:41
◼
►
spider-man and saw this off the sky Oh
00:44:44
◼
►
number of retweets and likes and said
00:44:46
◼
►
mission accomplished and what I say is
00:44:48
◼
►
every single one of those retweets is
00:44:51
◼
►
another nail in my heart and it should
00:44:54
◼
►
be another nail in there heart tour no
00:44:56
◼
►
another person this seamless humiliating
00:44:59
◼
►
hitting we've done well I'm not
00:45:02
◼
►
literally going to agree that it's
00:45:03
◼
►
humiliating but I do think that it's
00:45:04
◼
►
it's a case where the numbers don't
00:45:06
◼
►
necessarily tell you something sometimes
00:45:08
◼
►
I'm in conversations were I'm talking to
00:45:10
◼
►
people who are let's say I'm talking to
00:45:12
◼
►
people who are trying to become
00:45:15
◼
►
professionals at either YouTube or
00:45:17
◼
►
podcasts or or like the online world in
00:45:19
◼
►
some sense and there's a thing that I
00:45:22
◼
►
often say to those people which I just
00:45:23
◼
►
realized applies in this in this
00:45:25
◼
►
situation which is social media is not
00:45:29
◼
►
your job like you're not getting paid to
00:45:32
◼
►
tweet I go on Twitter because I like it
00:45:35
◼
►
but it is also a thing that I do spend a
00:45:38
◼
►
lot of time reminding myself when I'm
00:45:40
◼
►
there like this isn't actually my job
00:45:41
◼
►
right but it has a lot of the kind of
00:45:44
◼
►
benefits of having a job or it's like oh
00:45:46
◼
►
you tweet and you get instant reactions
00:45:48
◼
►
from an audience and you can see like oh
00:45:50
◼
►
like this joke landed really well or you
00:45:52
◼
►
know people really like this thing it
00:45:53
◼
►
got a whole bunch of retweets but like
00:45:55
◼
►
that's not what my job is my job is
00:45:58
◼
►
making videos or podcasts like that's
00:46:00
◼
►
the actual job the social media is just
00:46:02
◼
►
a thing on top of it but it's really
00:46:04
◼
►
easy to get turned around on that I feel
00:46:08
◼
►
like it's the same thing with a lot of
00:46:10
◼
►
companies that seem weirdly obsessed or
00:46:13
◼
►
just weirdly interested in what their
00:46:16
◼
►
social media presence is and if I was
00:46:20
◼
►
sitting down with like the board of NASA
00:46:21
◼
►
I'd want to have a real conversation
00:46:23
◼
►
about like okay what do you think this
00:46:26
◼
►
social media presence gets you because
00:46:30
◼
►
it's super easy to measure which makes
00:46:33
◼
►
it very easy to turn into somebody's job
00:46:36
◼
►
which makes it very easy to have
00:46:37
◼
►
actionable items around but what are you
00:46:41
◼
►
it I think at best it's just a waste of
00:46:44
◼
►
time to me this is like a neutral thing
00:46:47
◼
►
it doesn't count but I think you have
00:46:49
◼
►
made a pretty strong point that it's not
00:46:52
◼
►
even just a negative that maybe it's
00:46:54
◼
►
worse than nothing
00:46:56
◼
►
that the only way that NASA can get a
00:46:59
◼
►
million retweets is by doing a thing
00:47:03
◼
►
that diminishes NASA just quickly coming
00:47:06
◼
►
back to something you said greater about
00:47:08
◼
►
social media not being your job do you
00:47:11
◼
►
ever tell yourself that having a strong
00:47:13
◼
►
social media presence though I'm being
00:47:14
◼
►
like an interesting person who are
00:47:16
◼
►
people look forward to tweets from
00:47:18
◼
►
doesn't help your job though in some way
00:47:20
◼
►
like because then when you do like say
00:47:22
◼
►
I've got a new video or you want to
00:47:24
◼
►
engage with that audience you've got
00:47:26
◼
►
them on your side do you not see it as
00:47:28
◼
►
part of your job to cultivate that part
00:47:31
◼
►
of your audience because it feeds into
00:47:33
◼
►
your main job here's the way I look at
00:47:35
◼
►
it there's a benefit to having a Twitter
00:47:38
◼
►
audience the benefit it's not zero but
00:47:43
◼
►
it's very close to zero yeah
00:47:46
◼
►
there's no video that I'm going to make
00:47:47
◼
►
or there's no podcast episode that I'm
00:47:49
◼
►
going to put out where if I lean on it
00:47:53
◼
►
really hard on Twitter it's going to
00:47:55
◼
►
make any kind of measurable difference
00:47:56
◼
►
in how that actually does and when I
00:48:00
◼
►
look at you know the podcast back end or
00:48:02
◼
►
the YouTube back end I do try to tell
00:48:05
◼
►
people this but it's like I'm fortunate
00:48:06
◼
►
enough that I do pretty well on on
00:48:08
◼
►
Reddit when I post videos but people
00:48:10
◼
►
think that like Reddit driving an
00:48:12
◼
►
enormous amount of traffic to the video
00:48:14
◼
►
sounds like it really isn't and like
00:48:15
◼
►
read its presence is way bigger than my
00:48:18
◼
►
Twitter presence so like when I post a
00:48:20
◼
►
tweet to a video it's really just for
00:48:23
◼
►
like oh there's people who are here
00:48:24
◼
►
right now who might want to see it and
00:48:26
◼
►
it's just convenient for them to click
00:48:28
◼
►
the link but like I could stop linking
00:48:31
◼
►
to my own stuff on Twitter and I don't
00:48:32
◼
►
think it would make any difference to
00:48:33
◼
►
the success or failure of my various
00:48:35
◼
►
projects I mean oh I haven't got loads
00:48:37
◼
►
of Twitter followers but I occasionally
00:48:39
◼
►
will have friends who have like you know
00:48:40
◼
►
no presence on social media and they'll
00:48:42
◼
►
say to me Oh Brody can you tweet this
00:48:44
◼
►
thing for me because if you do it will
00:48:46
◼
►
help and I always say to them seriously
00:48:48
◼
►
you might get five people looking at it
00:48:51
◼
►
if I tweet it yeah people dramatically
00:48:53
◼
►
overestimate what the
00:48:55
◼
►
presence is like I'm sure a lot of
00:48:56
◼
►
people see it but people don't like if
00:48:58
◼
►
you ask people on Twitter to do
00:49:00
◼
►
something they generally won't do it
00:49:02
◼
►
unless you're asking to do something
00:49:04
◼
►
they already want to do yeah but even
00:49:06
◼
►
then it's just such a smaller space and
00:49:09
◼
►
I think you and I are in a position
00:49:11
◼
►
where we're much more likely to be able
00:49:14
◼
►
to encourage engagement because we're
00:49:16
◼
►
individual people right like the people
00:49:19
◼
►
following us on Twitter know that we are
00:49:22
◼
►
individuals tweeting from our individual
00:49:24
◼
►
accounts so I think we are in the best
00:49:27
◼
►
possible situation and that's one of the
00:49:29
◼
►
reasons why I like the companies and
00:49:31
◼
►
social media
00:49:32
◼
►
I just find very strange because I feel
00:49:33
◼
►
like I think there's a huge amount of
00:49:36
◼
►
this that is being done because people
00:49:38
◼
►
think that it needs to be done but I
00:49:39
◼
►
just always want to know like what is
00:49:41
◼
►
the outcome from this like what do you
00:49:43
◼
►
think you're really getting out of it
00:49:45
◼
►
and I just don't think it's very much oh
00:49:47
◼
►
yeah that was the thing that I was gonna
00:49:48
◼
►
say before is when you asked like is
00:49:50
◼
►
there a benefit I think the the way that
00:49:51
◼
►
I like to think about it is if I didn't
00:49:54
◼
►
enjoy being on Twitter would I go on
00:49:58
◼
►
Twitter to promote my stuff for the
00:50:00
◼
►
benefits like I would not right there's
00:50:02
◼
►
no way I would do it right whereas
00:50:04
◼
►
there's plenty of stuff about the work
00:50:06
◼
►
of producing podcasts and videos that is
00:50:08
◼
►
not enjoyable work but I do it because
00:50:10
◼
►
the benefit is so clear right so obvious
00:50:13
◼
►
so it's like Twitter just doesn't make
00:50:15
◼
►
any sense in like a business context so
00:50:18
◼
►
i's words grey wise words i think people
00:50:21
◼
►
that cannot place too much importance on
00:50:23
◼
►
the power of social media in particular
00:50:25
◼
►
twitter to drive other things yeah i
00:50:29
◼
►
don't think that it's that they are
00:50:31
◼
►
these great engines that can drive
00:50:33
◼
►
traffic and push people around the way
00:50:35
◼
►
that we think they are people are
00:50:37
◼
►
they're on Facebook whether they're on
00:50:39
◼
►
Twitter and that's where they are you
00:50:40
◼
►
can't use it to like leverage other
00:50:42
◼
►
things in the way that people think to
00:50:44
◼
►
sell things or to promote things and is
00:50:46
◼
►
the immediacy and the measurable nosov
00:50:49
◼
►
it that I think is it's like a siren
00:50:51
◼
►
call to people where they can put effort
00:50:54
◼
►
into it it sounds like what we were
00:50:57
◼
►
describing that NASA does is that kind
00:50:58
◼
►
of thing like oh what what kind of
00:51:00
◼
►
events are there that we can tie in to
00:51:02
◼
►
NASA's mission so that we can get more
00:51:07
◼
►
- Graham yeah I don't think that's your
00:51:09
◼
►
mission guys I don't know what your
00:51:10
◼
►
mission is I don't think that's it yeah
00:51:13
◼
►
saying I have kind of fired my gun at
00:51:16
◼
►
this NASA publicity thing that's been on
00:51:17
◼
►
my mind let me get the last one out of
00:51:19
◼
►
something else has been on my mind yeah
00:51:21
◼
►
in 2015 wait look getting in the way
00:51:26
◼
►
back yeah an American astronaut corps
00:51:29
◼
►
Scott Kelly and a cosmonaut called
00:51:31
◼
►
Mikhail Kornienko did this trip to the
00:51:35
◼
►
space station NASA went absolutely crazy
00:51:38
◼
►
promoting it because it was longer than
00:51:40
◼
►
the normal mission I think they normally
00:51:42
◼
►
go up for like six months or something
00:51:44
◼
►
but this was the one-year mission the
00:51:46
◼
►
year in space and you couldn't look at
00:51:49
◼
►
anything anywhere on NASA without having
00:51:52
◼
►
Scott Kelly's year in space shoved down
00:51:54
◼
►
your throat year in space he's spending
00:51:56
◼
►
a year in space he's gonna do all these
00:51:58
◼
►
things during his year in space the
00:52:00
◼
►
mission patch had a special year-long
00:52:01
◼
►
mission patch with a big number one in
00:52:04
◼
►
it for one year in space it says year in
00:52:06
◼
►
space in English and Russian like us are
00:52:09
◼
►
massive they were so pleased with it I
00:52:11
◼
►
got sick of hearing about it
00:52:14
◼
►
I love our non-overlapping world like
00:52:16
◼
►
this is the first time I've ever heard
00:52:17
◼
►
of this thing yeah anyone who knows
00:52:20
◼
►
anything about NASA will be very
00:52:22
◼
►
familiar with Scott Kelly's year in
00:52:24
◼
►
space by the way 342 days he was in
00:52:28
◼
►
space that's not a year that doesn't
00:52:30
◼
►
count it wasn't even a year in space
00:52:33
◼
►
how's that for false advertising that's
00:52:36
◼
►
terrible now I'm just learning that
00:52:38
◼
►
NASA's a bunch of liars here in space if
00:52:43
◼
►
they think this is a really good gimmick
00:52:45
◼
►
here in space and they want to push it
00:52:46
◼
►
hard okay but at least leave the guy up
00:52:49
◼
►
there for a year actually I was just
00:52:51
◼
►
looking at a Wikipedia link there is an
00:52:53
◼
►
ISS year-long mission link but I was
00:52:56
◼
►
looking at Scott Kelly's page our
00:52:58
◼
►
Wikipedia page and I don't know if this
00:53:00
◼
►
is serious oh it's excellent Wikipedia
00:53:03
◼
►
mischief-making there's no
00:53:04
◼
►
mischief-making at Wikipedia someone
00:53:06
◼
►
here refers to it the goal of their
00:53:08
◼
►
year-long 11-month expedition aboard
00:53:13
◼
►
it's got a year-long expedition and some
00:53:15
◼
►
was put in brackets 11 months early 11
00:53:20
◼
►
month year in space I don't know if this
00:53:23
◼
►
mischief-making because if it's true
00:53:25
◼
►
it's just it's like Wikipedia snide
00:53:28
◼
►
nests there are sometimes articles you
00:53:30
◼
►
find where there's like there's a kind
00:53:31
◼
►
of I don't know almost like a style
00:53:33
◼
►
guide for Wikipedia humor and that feels
00:53:36
◼
►
like a great template for like the
00:53:38
◼
►
Wikipedia humor style guide it's like
00:53:40
◼
►
it's true but you know do we need to put
00:53:43
◼
►
it right here in the title maybe not but
00:53:45
◼
►
it's a great place for it to go I was
00:53:48
◼
►
gonna say that the most generous I would
00:53:50
◼
►
be with a year-long mission would be to
00:53:54
◼
►
include the to transit days so the day
00:53:57
◼
►
that you fly up and the day that you
00:53:59
◼
►
come back down because when I travel I
00:54:02
◼
►
don't include transit days in what and
00:54:05
◼
►
I'm like oh how long were you on
00:54:06
◼
►
vacation I was on vacation for five days
00:54:09
◼
►
but a five-day vacation requires seven
00:54:12
◼
►
days because you have to transit days
00:54:14
◼
►
and transit days don't count they just
00:54:16
◼
►
go into a void of nothingness as useless
00:54:19
◼
►
days I'm also not sure it takes that
00:54:21
◼
►
long to get from the launch pad into the
00:54:23
◼
►
station I don't think it takes a whole
00:54:24
◼
►
day I don't care if it's a 20-minute
00:54:26
◼
►
flight if I've just flying down to the
00:54:27
◼
►
continent that whole day is written off
00:54:29
◼
►
as a travel day it doesn't count
00:54:31
◼
►
so I had to at least get into the 360 s
00:54:34
◼
►
before I'd start saying okay maybe
00:54:36
◼
►
there's a day lost cuz you were going
00:54:37
◼
►
the wrong way around the earth and you
00:54:39
◼
►
crossed the date line and something and
00:54:41
◼
►
there was some I don't know I could
00:54:42
◼
►
accept some fudging around there I'm
00:54:44
◼
►
like you I could accept a few days sure
00:54:46
◼
►
but this was a full 23 days short of a
00:54:50
◼
►
I feel pretty harsh about this because
00:54:52
◼
►
my minimum threshold is he steps on the
00:54:55
◼
►
ship and you start a timer and when that
00:54:58
◼
►
timer is done it has to read 363 times
00:55:02
◼
►
24 hours right and then you get two days
00:55:06
◼
►
as transit days and I'll count those
00:55:08
◼
►
because I'm feeling generous that would
00:55:09
◼
►
be a year-long mission I think we
00:55:11
◼
►
haven't have a word with Nestor about
00:55:12
◼
►
what a year yes and the last people I
00:55:14
◼
►
thought would need that explained to
00:55:15
◼
►
them you see what a year is is see the
00:55:17
◼
►
earth right it's going around the Sun
00:55:19
◼
►
mm-hmm oh no but that won't help with
00:55:22
◼
►
our year-long mission patch I feel like
00:55:25
◼
►
that the longer you tell me about these
00:55:27
◼
►
the more I'm coming around to your side
00:55:28
◼
►
here at Brady that it really does sound
00:55:30
◼
►
like they're trying to come up with ways
00:55:32
◼
►
to promote stuff so people hear about it
00:55:34
◼
►
and then when I actually find out the
00:55:36
◼
►
details I think worse of them than if
00:55:38
◼
►
they had never done it in the first
00:55:39
◼
►
place I feel bad about it I mean you
00:55:41
◼
►
know how I feel about NASA and you know
00:55:43
◼
►
I love them you were like the number one
00:55:45
◼
►
space booster of anyone I know I mean it
00:55:47
◼
►
makes me sad that they're stooping to
00:55:49
◼
►
this it's disappointing it's
00:55:52
◼
►
disappointing
00:55:53
◼
►
buddy space bait SpaceX are terrible for
00:55:56
◼
►
it they'll even post videos of their own
00:55:57
◼
►
rockets blowing up if it gets clicks
00:56:00
◼
►
okay do you have a website and if not
00:56:04
◼
►
cuz I think almost everyone has a reason
00:56:07
◼
►
to have one whether it's a business some
00:56:10
◼
►
passion you have an online portfolio or
00:56:13
◼
►
CV a blog just a place to post things
00:56:16
◼
►
that you create or you want to share now
00:56:18
◼
►
you might think why don't need a website
00:56:20
◼
►
there's things like Facebook Twitter
00:56:22
◼
►
Linkedin snaps to Graham MySpace but
00:56:27
◼
►
these are all places where you're the
00:56:29
◼
►
slave to other people's algorithms other
00:56:31
◼
►
people's designs and the ever-changing
00:56:33
◼
►
fashions of social media a website is a
00:56:37
◼
►
place that's all yours it's a hub a
00:56:39
◼
►
place to show the world what you want to
00:56:41
◼
►
show them in a way you want to show it
00:56:43
◼
►
now maybe you think a website would be
00:56:45
◼
►
nice but it's hard to make or it's hard
00:56:48
◼
►
to make across all the different devices
00:56:49
◼
►
people have these days with their phones
00:56:51
◼
►
and PCs and tablets maybe you just don't
00:56:55
◼
►
know much about coding and computer e
00:56:56
◼
►
stuff and you think it's all too much so
00:56:58
◼
►
this is finally where I'm gonna mention
00:57:00
◼
►
today's sponsor a long time hello
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►
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registering the URL to choosing a great
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most important part they make it easy
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you can also make design changes to the
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◼
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site that will instantly just work
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across the whole site all the pages past
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◼
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present and future now I could spend
00:57:38
◼
►
ages telling you how easy it is
00:57:40
◼
►
how good it looks and often do spend
00:57:42
◼
►
ages telling my friends how easy it is
00:57:44
◼
►
but really the best thing you can do is
00:57:46
◼
►
give them the free 14-day trial you can
00:57:50
◼
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make a site see how it looks everything
00:57:52
◼
►
like that before spending a single penny
00:57:55
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►
I use Squarespace for multiple websites
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◼
►
and podcasts I'm a really happy paying
00:58:01
◼
►
customer if you'd like to check them out
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◼
►
and I think it'll only take you five to
00:58:04
◼
►
ten minutes to see the light all that we
00:58:07
◼
►
would ask is that you consider using the
00:58:09
◼
►
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thanks to them for supporting this
00:58:33
◼
►
episode I have got a little bit of
00:58:36
◼
►
feedback from our school photo
00:58:38
◼
►
discussion and you know how sometimes
00:58:40
◼
►
you know you go off on a rant and then
00:58:42
◼
►
someone points out some really serious
00:58:44
◼
►
samba point and you think oh yeah I
00:58:46
◼
►
guess I'm bit of a douche no you think
00:58:49
◼
►
what a party pooper that's what I think
00:58:51
◼
►
yeah yeah yeah basically just a quickly
00:58:54
◼
►
very quickly recap we talked about how
00:58:56
◼
►
the way school photos are being done now
00:58:58
◼
►
is that students are being photographed
00:58:59
◼
►
individually or in small clusters and
00:59:02
◼
►
then they Photoshop them into these big
00:59:04
◼
►
weird montages that neither you or I
00:59:07
◼
►
approve life you didn't approve because
00:59:08
◼
►
you didn't like the look of them I
00:59:10
◼
►
didn't approve because I thought it took
00:59:12
◼
►
away this whole you know documenting a
00:59:14
◼
►
real moment in time sort of them so
00:59:16
◼
►
anyway we discussed it go back and
00:59:18
◼
►
listen to the previous episode if you
00:59:20
◼
►
were so inclined but I did get an email
00:59:23
◼
►
from a chap who works for a company in
00:59:27
◼
►
Australia and his job is putting these
00:59:30
◼
►
photos together
00:59:31
◼
►
he's like the Photoshop a guy like
00:59:34
◼
►
Mission Control that all these pictures
00:59:35
◼
►
get sent to and he'd listen to the
00:59:37
◼
►
section and he wanted to point out if he
00:59:40
◼
►
was a good guy he wasn't like being
00:59:41
◼
►
snarky or anything he just wanted to
00:59:43
◼
►
give us more information and he pointed
00:59:45
◼
►
out some of the pros and the cons of
00:59:47
◼
►
this process and some of the reasons
00:59:50
◼
►
that this is a good thing to do with
00:59:53
◼
►
had not occurred to me and I still don't
00:59:57
◼
►
particularly approve of the process but
00:59:59
◼
►
I thought it was
00:59:59
◼
►
I thought it was
01:00:00
◼
►
worth mentioning these things because
01:00:01
◼
►
they were good points and I didn't think
01:00:04
◼
►
of them before you go though I'm just
01:00:05
◼
►
gonna guess that all of these are really
01:00:08
◼
►
benefits for the school or for the
01:00:10
◼
►
administration this is we're gonna be my
01:00:12
◼
►
guess okay I don't know if that's how to
01:00:15
◼
►
read these or not maybe partly let me
01:00:18
◼
►
tell you some of the things he said some
01:00:20
◼
►
of these are ones that you like well I
01:00:21
◼
►
can't really argue with that but we'll
01:00:23
◼
►
put them out there anyway one is that
01:00:25
◼
►
and you will know this there are often
01:00:27
◼
►
students at school her in dangerous
01:00:30
◼
►
situations or predicted situations where
01:00:32
◼
►
their pictures can't be published here
01:00:34
◼
►
because of like you know parental things
01:00:35
◼
►
that might be going on and doing this
01:00:37
◼
►
process does provide a way to take
01:00:40
◼
►
pictures of all the students including
01:00:41
◼
►
the protected ones where they don't feel
01:00:43
◼
►
left out so it's not like okay it's
01:00:45
◼
►
school photo time but Jimmy you have to
01:00:47
◼
►
stand over there in the corner because
01:00:48
◼
►
you're in this like special case so it
01:00:51
◼
►
does remove that situation where one
01:00:52
◼
►
child is like feels a little bit
01:00:54
◼
►
ostracized because this child can still
01:00:56
◼
►
have their picture taken like everyone
01:00:57
◼
►
else so it becomes less of an obvious
01:01:00
◼
►
situation and I thought that's okay
01:01:02
◼
►
that's an interesting point yeah I guess
01:01:05
◼
►
I agree with that but I'm also gonna
01:01:07
◼
►
take the unpopular position that like
01:01:08
◼
►
not for me before these particular
01:01:10
◼
►
students but like being left out it's an
01:01:12
◼
►
important life lesson it's like it's an
01:01:14
◼
►
experience we all have to go through and
01:01:15
◼
►
of course the student in question is
01:01:16
◼
►
still going to be left out of the final
01:01:18
◼
►
photo so there is still this bridge to
01:01:20
◼
►
be crossed but it was a point I hadn't
01:01:21
◼
►
thought of I do wonder about that that
01:01:23
◼
►
there's a thing where it makes it easier
01:01:26
◼
►
on the day but it doesn't it make it
01:01:29
◼
►
weirder later
01:01:31
◼
►
it's like oh you've literally been
01:01:33
◼
►
photoshopped out of existence you don't
01:01:35
◼
►
exist I'm not a hundred percent sold on
01:01:38
◼
►
that but yeah I actually do feel that
01:01:41
◼
►
this lines up with my thought about it's
01:01:42
◼
►
for the administration because that is a
01:01:45
◼
►
super easy line for a school
01:01:47
◼
►
administration to take it's like oh hey
01:01:49
◼
►
yeah we're trying to protect the
01:01:50
◼
►
feelings of all of the children right so
01:01:52
◼
►
like boom great well basically the most
01:01:54
◼
►
of the things on this list are also
01:01:56
◼
►
going to fall into that sort of worthy
01:01:57
◼
►
category that could be used then because
01:01:59
◼
►
also pointed out is people with epilepsy
01:02:02
◼
►
who can't do with the flash can be
01:02:04
◼
►
stitched back in later not having to
01:02:06
◼
►
have a flesh I feel like any depositor I
01:02:08
◼
►
genuinely don't know I would be really
01:02:10
◼
►
curious is there anybody who's going to
01:02:13
◼
►
triggered into epilepsy by a single
01:02:15
◼
►
flash I've never heard of such a thing
01:02:17
◼
►
like an I know a sequence of flashes I
01:02:19
◼
►
don't know I'm just trying to imagine
01:02:20
◼
►
any kind of professional photography
01:02:23
◼
►
situation which I have been involved in
01:02:26
◼
►
and worked with the flashes are not that
01:02:28
◼
►
frequent like even in pretty high-end
01:02:30
◼
►
photography setups with like real
01:02:32
◼
►
lighting gear I don't know I would be
01:02:34
◼
►
very interested to know I would find
01:02:36
◼
►
that just surprising I would I would
01:02:38
◼
►
worry about is like a school photo shoot
01:02:40
◼
►
is that a thing that is this like an
01:02:42
◼
►
actual harm or is this just like a
01:02:45
◼
►
theoretical harm right which again is is
01:02:47
◼
►
like oh here we go with the safety boxes
01:02:50
◼
►
right where someone's making an argument
01:02:51
◼
►
for safety and you know one can say now
01:02:54
◼
►
it just bit always past yeah sometimes
01:02:57
◼
►
you get students who come from difficult
01:02:59
◼
►
backgrounds that was pointed out and may
01:03:00
◼
►
have sort of you know injuries or things
01:03:03
◼
►
about them that could be fixed in
01:03:04
◼
►
post-production to sort of lessen their
01:03:06
◼
►
embarrassment he also pointed out
01:03:08
◼
►
special needs classes where you have
01:03:09
◼
►
children who perhaps it's hard to get
01:03:12
◼
►
all of them to sit still perhaps in this
01:03:14
◼
►
in the same way for a prolonged period
01:03:16
◼
►
of time so doing them individually helps
01:03:17
◼
►
and the last one he pointed out which is
01:03:20
◼
►
a bit unsavory but interesting was you
01:03:22
◼
►
also can sometimes get a problem where
01:03:24
◼
►
if people are sitting if they're wearing
01:03:25
◼
►
like dresses and skirts and they're and
01:03:27
◼
►
they sit in an unfortunate or under than
01:03:29
◼
►
the angle you get this problem with high
01:03:31
◼
►
res photos now with unfortunate pictures
01:03:33
◼
►
suddenly gets circulated all around the
01:03:35
◼
►
school and can cause of a lot of
01:03:36
◼
►
embarrassment for a student who kind of
01:03:37
◼
►
just was unlucky in the angle that they
01:03:40
◼
►
happen to sit on and things like that
01:03:41
◼
►
and that problem can be removed as well
01:03:43
◼
►
so things were things that were pointed
01:03:45
◼
►
out and I thought they were all
01:03:46
◼
►
interesting points that I hadn't thought
01:03:48
◼
►
of yeah he also points out they some of
01:03:51
◼
►
the bad points and one is that really
01:03:54
◼
►
crappy photographers are getting made to
01:03:56
◼
►
look good by people doing his
01:03:58
◼
►
photoshopping work back in the studio
01:03:59
◼
►
which drives him absolutely crazy
01:04:01
◼
►
because he's getting all these terrible
01:04:02
◼
►
pictures of students and he's like
01:04:04
◼
►
making them look good and he also
01:04:06
◼
►
pointed out that for one job he did
01:04:08
◼
►
there was a principal at a school who
01:04:10
◼
►
didn't like doing the photos but then
01:04:12
◼
►
insisted on being photoshopped into the
01:04:14
◼
►
center of every single photo taken of
01:04:16
◼
►
every single class so the principal was
01:04:19
◼
►
at the center of every single class
01:04:20
◼
►
photo taken even though they didn't you
01:04:24
◼
►
might find entertained
01:04:25
◼
►
malaria's I'm still giving it a thumbs
01:04:28
◼
►
down like yes you can make a bunch of
01:04:30
◼
►
points it just has that same feeling in
01:04:32
◼
►
my mind like this safety arguments where
01:04:35
◼
►
it's like no one argues against safety
01:04:38
◼
►
everything becomes safer and it's very
01:04:42
◼
►
hard to argue about what has been lost
01:04:46
◼
►
there's something about that which is
01:04:48
◼
►
like that even mean who's like I'm not
01:04:49
◼
►
one for like tradition and like a big
01:04:51
◼
►
group events but there is something
01:04:52
◼
►
that's just different about getting
01:04:55
◼
►
everybody out in the same place to try
01:04:56
◼
►
to take a picture and it's like part of
01:04:58
◼
►
the fact that it's like a real pain in
01:04:59
◼
►
the butt and things always go wrong like
01:05:01
◼
►
that's part of the experience like
01:05:02
◼
►
that's that's part of what it is hey
01:05:04
◼
►
you're setting that maker I'm proud of
01:05:05
◼
►
you it's also an even bigger click when
01:05:08
◼
►
you say child-safe oh yeah oh my god
01:05:10
◼
►
yeah I'm sure I've mentioned it in
01:05:12
◼
►
passing before but I just you know I can
01:05:13
◼
►
never not mention it again but in my
01:05:15
◼
►
school's the forms for taking kids out
01:05:19
◼
►
for field days or trips were such an
01:05:23
◼
►
incredible joke with what they required
01:05:25
◼
►
for safety yeah you as the teacher need
01:05:29
◼
►
to think of everything that can possibly
01:05:31
◼
►
go wrong and how you will prevent it
01:05:33
◼
►
from going wrong thereby if anything you
01:05:36
◼
►
didn't think about happens it's your
01:05:38
◼
►
fault right we can blame you for not
01:05:40
◼
►
thinking about it ahead of time and so
01:05:42
◼
►
the end result was like well screw this
01:05:44
◼
►
I'm just never taking kids on field
01:05:45
◼
►
trips I was like sure they're safer like
01:05:48
◼
►
it's just worse like it's just like
01:05:50
◼
►
field trips are fun like when I did get
01:05:52
◼
►
roped into doing them like I was happy
01:05:54
◼
►
to do it but it's like I am never gonna
01:05:56
◼
►
organize one of these things because
01:05:57
◼
►
just like the structure of this safety
01:05:59
◼
►
nest makes it untenable and it's like
01:06:01
◼
►
it's there's no good it's no good to
01:06:02
◼
►
lose that stuff it's also become an
01:06:04
◼
►
absolute nightmare ever trying to film
01:06:06
◼
►
anything in schools like I've just put a
01:06:08
◼
►
blanket ban on that now sometimes my
01:06:10
◼
►
scientists I work with will contact me
01:06:12
◼
►
say Brady I've got a really good idea
01:06:14
◼
►
for a video we should do but why don't
01:06:15
◼
►
we like take it into a school with a
01:06:17
◼
►
bunch of students and show them you know
01:06:18
◼
►
this rocket listens learn and interact
01:06:20
◼
►
with the kids it will make a really nice
01:06:22
◼
►
fun video and it would and I just say no
01:06:24
◼
►
I'm not pointing my camera at any school
01:06:26
◼
►
kids even if you get like a thousand
01:06:29
◼
►
permission slips it just takes one mum
01:06:32
◼
►
or dad to say well I don't want my
01:06:34
◼
►
little Jimmy in the background there on
01:06:36
◼
►
YouTube and like go to the mattresses
01:06:38
◼
►
and then you're like all your work just
01:06:39
◼
►
goes down the tubes like it's just more
01:06:41
◼
►
trouble than it's worth I think people
01:06:43
◼
►
have become overly protective yeah I
01:06:46
◼
►
there's a weird situation where I know I
01:06:48
◼
►
know people who work in schools where
01:06:52
◼
►
the policy is about if they take the
01:06:54
◼
►
children outside all right so you know I
01:06:55
◼
►
think you're leading kids into a park or
01:06:57
◼
►
whatever or you're on a field trip that
01:06:59
◼
►
the teachers are supposed to prohibit
01:07:02
◼
►
anybody from taking pictures of the kids
01:07:04
◼
►
right now like this is an extra funny
01:07:07
◼
►
situation because in the UK generally
01:07:09
◼
►
most schools have uniforms here and so
01:07:13
◼
►
for tourists like seeing a bunch of
01:07:15
◼
►
English school kids in uniform like it's
01:07:18
◼
►
part of the London experience like
01:07:20
◼
►
you've come to another country and
01:07:21
◼
►
you're just taking pictures in the same
01:07:23
◼
►
way that I think if Westerners go to
01:07:24
◼
►
Japan oh it's look it's like Harry
01:07:26
◼
►
Potter I think I have never been more of
01:07:30
◼
►
a tourist attraction than one of my
01:07:32
◼
►
final years of teaching it was an
01:07:35
◼
►
anniversary of the school and we all got
01:07:38
◼
►
dressed up like even myself had to get
01:07:41
◼
►
dressed up in these like very formal
01:07:43
◼
►
academic robes sort of like the thing
01:07:45
◼
►
that you wore when you got your honorary
01:07:46
◼
►
Doctorate and the kids we were teaching
01:07:49
◼
►
had these formal versions of the uniform
01:07:52
◼
►
and they also all were wearing like the
01:07:54
◼
►
school emblems and flat like it was way
01:07:56
◼
►
over the top and then from there we
01:07:59
◼
►
walked across the gardens at Westminster
01:08:03
◼
►
Abbey has like a million photographs
01:08:06
◼
►
were taken because it couldn't not be
01:08:08
◼
►
just such a center of attention to any
01:08:10
◼
►
tourists like it just it was so striking
01:08:12
◼
►
I think it's just weird for schools to
01:08:15
◼
►
have policies that like we're taking the
01:08:17
◼
►
children out in public but nobody is
01:08:18
◼
►
allowed to photograph them and say well
01:08:20
◼
►
I think that's just unreasonable like
01:08:23
◼
►
it's I understand the intent behind it
01:08:25
◼
►
but it's just crazy I think I think it
01:08:28
◼
►
really is just too far well how could
01:08:30
◼
►
you stop people at Westminster Abbey was
01:08:32
◼
►
it your job to throw yourself in front
01:08:33
◼
►
of cameras if any if like a tourist
01:08:35
◼
►
tried to take a pic yeah so you know as
01:08:38
◼
►
always with these things I just ignored
01:08:39
◼
►
it like what am I getting like yeah sure
01:08:43
◼
►
I was the best meeting attendee ever
01:08:45
◼
►
because I would always just sit there
01:08:46
◼
►
and be like oh yeah what a great policy
01:08:48
◼
►
sure I'll be sure to do that and on the
01:08:49
◼
►
actual day like
01:08:50
◼
►
not doing I hope you crazy to be fair
01:08:53
◼
►
the people given the instructions were
01:08:54
◼
►
probably thinking the same they were
01:08:55
◼
►
like make sure you stop people taking
01:08:58
◼
►
pictures yes yeah exactly and it's like
01:09:00
◼
►
so we're all going along with this but
01:09:01
◼
►
it's it's crazy and what I think people
01:09:03
◼
►
don't appreciate with you know like your
01:09:04
◼
►
situation you talk about filming in a
01:09:06
◼
►
school it's like obviously yes it would
01:09:08
◼
►
make a way better video if you had like
01:09:10
◼
►
kids and and their reaction like that is
01:09:12
◼
►
a super fun video but even if in theory
01:09:15
◼
►
you went through the hassle of getting
01:09:16
◼
►
all the permission slips like those
01:09:17
◼
►
permission slips are not legally binding
01:09:19
◼
►
documents right any parent can just
01:09:21
◼
►
change their mind at the last minute and
01:09:23
◼
►
they will do it or like they'll change
01:09:25
◼
►
their mind after you put in all the work
01:09:26
◼
►
and then tell you to take something down
01:09:28
◼
►
so it's just like of course them telling
01:09:29
◼
►
you to take it down to also isn't
01:09:31
◼
►
legally binding but it can be more
01:09:33
◼
►
hassle than us it's not legally binding
01:09:35
◼
►
but you're in a situation where it's
01:09:37
◼
►
like well now we're in a very
01:09:38
◼
►
uncomfortable position aren't we right
01:09:40
◼
►
because they say safety yeah exactly
01:09:41
◼
►
it's just it's very very frustrating
01:09:43
◼
►
it's very frustrating oh I've been there
01:09:45
◼
►
I've been there great don't worry when
01:09:47
◼
►
you say kids in schools like I presume
01:09:51
◼
►
that you don't or do you mean university
01:09:53
◼
►
level as well like would you shoot a
01:09:54
◼
►
video no I'd be comfortable doing at a
01:09:57
◼
►
universe okay so it's just like
01:09:58
◼
►
secondary school level and below that's
01:10:00
◼
►
that's where you draw the line where the
01:10:02
◼
►
people are in an age where you know they
01:10:04
◼
►
can't give full permission for
01:10:05
◼
►
everything in their life a university
01:10:07
◼
►
shouldn't has a choice as to whether or
01:10:09
◼
►
not about such you know they're filmed
01:10:11
◼
►
and such things you know well no matter
01:10:13
◼
►
what we think of it I think for all the
01:10:16
◼
►
reasons we've mentioned before is the
01:10:17
◼
►
future of school photography look
01:10:21
◼
►
forward to it parents
01:10:23
◼
►
so Brady the composer of the hello
01:10:28
◼
►
internet anthem Helen Stewart
01:10:30
◼
►
the maestro I call him the maestro yes
01:10:32
◼
►
because he does lots of music yeah I
01:10:34
◼
►
just I just ring him up and I say my
01:10:35
◼
►
screw I need some music yeah no he's
01:10:39
◼
►
great he's done music for some of my
01:10:40
◼
►
videos as well and he's died of course
01:10:42
◼
►
our theme music jingle at the beginning
01:10:47
◼
►
which I really like and appreciate the
01:10:49
◼
►
little Easter Egg that's in there he
01:10:51
◼
►
recently sent us an email with a link to
01:10:55
◼
►
a little online video game that is right
01:10:59
◼
►
in the crosshairs of hello Internet
01:11:03
◼
►
now did you play this video game Brady I
01:11:06
◼
►
did I was just curious and I had a quick
01:11:08
◼
►
look and then it became like a kind of
01:11:11
◼
►
drug addiction problem that I had for
01:11:13
◼
►
three of what he ruined my life okay all
01:11:20
◼
►
right that's super interesting because
01:11:21
◼
►
that is my exact same experience with
01:11:24
◼
►
this I click the link and it was like oh
01:11:27
◼
►
goodbye two days right like you have
01:11:30
◼
►
just gone into the void
01:11:32
◼
►
you are totally useless and I got
01:11:35
◼
►
nothing done at all but as I was curious
01:11:38
◼
►
just to ask you about this because my
01:11:40
◼
►
impression is that you just don't really
01:11:42
◼
►
play video games yeah I mean I don't
01:11:46
◼
►
know I mean I know this is a game and
01:11:48
◼
►
it's a on a computer this is not what I
01:11:50
◼
►
would really consider a computer game in
01:11:51
◼
►
some ways you should probably explain
01:11:53
◼
►
the game and once you've explained the
01:11:55
◼
►
game I'll tell you how I played it and
01:11:57
◼
►
why it caused me some problems in funny
01:11:59
◼
►
way okay right yeah so this is partly
01:12:01
◼
►
why I was like I'm interested that you
01:12:02
◼
►
played it precisely because of the
01:12:04
◼
►
nature of this thing so yeah there's a
01:12:06
◼
►
genre of computer games that are what I
01:12:09
◼
►
think if is like barely games I've long
01:12:12
◼
►
used an example listeners may be aware
01:12:14
◼
►
of there's a game called democracy where
01:12:17
◼
►
you are directing the actions of a
01:12:20
◼
►
government but that game is basically
01:12:22
◼
►
just like a pretty spreadsheet is really
01:12:25
◼
►
all it is like it is as close as you can
01:12:27
◼
►
get to a spreadsheet and still call it a
01:12:29
◼
►
game and there are a lot of different
01:12:31
◼
►
things that fall into this interesting
01:12:33
◼
►
genre where it's almost like people are
01:12:35
◼
►
playing with the idea of what's the
01:12:38
◼
►
minimum thing that we can make into a
01:12:41
◼
►
game and so this thing that was sent to
01:12:43
◼
►
us which is called universal paper clips
01:12:45
◼
►
this to me also falls into the category
01:12:48
◼
►
of a thing that is barely a game so you
01:12:53
◼
►
can just load it up in your web browser
01:12:55
◼
►
now even seeing it on my screen right
01:12:58
◼
►
now I feel the need to warn listeners
01:12:59
◼
►
like listeners I'm gonna put it in the
01:13:01
◼
►
show notes but don't click unless you
01:13:03
◼
►
have like a like a weekend free be
01:13:05
◼
►
listening Friday on your way home from
01:13:07
◼
►
work but you know and then click if you
01:13:08
◼
►
have two full days to burn your way
01:13:11
◼
►
through this thing and my warning and
01:13:14
◼
►
I'll come to why I'm giving you this
01:13:15
◼
►
warning in a minute is don't do it on
01:13:17
◼
►
fine okay yes definitely I 100% back
01:13:23
◼
►
that don't do it on your front of my
01:13:25
◼
►
head and I got I got site date do it on
01:13:28
◼
►
a computer because I opened it
01:13:30
◼
►
originally on my iPad and it ended up in
01:13:34
◼
►
one of those little pseudo browser
01:13:35
◼
►
windows that's not really the actual
01:13:38
◼
►
Safari browser I was terrified yeah and
01:13:43
◼
►
I eventually got so terrified about
01:13:46
◼
►
closing it I had to say
01:13:48
◼
►
okay listen be a rational grown-up man
01:13:50
◼
►
and start again on a computer because
01:13:54
◼
►
there's like I like I had to look right
01:13:56
◼
►
into the eyes of loss aversion and be
01:13:58
◼
►
like I see you loss aversion I
01:14:01
◼
►
understand what you are and I'm going to
01:14:03
◼
►
walk away so an actual game you load up
01:14:05
◼
►
your browser preferably on a computer
01:14:07
◼
►
preferably when you have a big expanse
01:14:09
◼
►
of time ahead of you and it looks like a
01:14:12
◼
►
webpage from you know the very early
01:14:16
◼
►
days of the Internet there's no color
01:14:18
◼
►
it's so simple so simple it doesn't even
01:14:21
◼
►
look like bad retro just looks so
01:14:23
◼
►
minimalist that's an excellent point is
01:14:25
◼
►
not trying to be retro it's looking like
01:14:28
◼
►
hey this is when we could first make web
01:14:31
◼
►
pages there's just some text and just a
01:14:34
◼
►
couple of buttons and one of those
01:14:37
◼
►
buttons the one right at the top is
01:14:40
◼
►
called make paperclip and so you click
01:14:43
◼
►
that button and then there's a paperclip
01:14:45
◼
►
counter that goes up to one and you
01:14:47
◼
►
think oh ok and you wait a second and
01:14:51
◼
►
then you see that your inventory counter
01:14:54
◼
►
drops down to zero because somewhere
01:14:56
◼
►
someone bought that paperclip and now
01:14:57
◼
►
you have 25 cents in your bank account
01:14:59
◼
►
and so it begins
01:15:01
◼
►
Oh again I'm gonna click make paperclip
01:15:05
◼
►
again oh and now I have I've made two
01:15:07
◼
►
paper clips and ooh someone just bought
01:15:10
◼
►
my paperclip I have it right in front of
01:15:11
◼
►
move right now which is dangerous to do
01:15:13
◼
►
you from all recording so you have 50
01:15:15
◼
►
cents available and so you click click
01:15:17
◼
►
click click click and you think
01:15:18
◼
►
something's going to happen right like I
01:15:19
◼
►
wonder what's going to happen and you
01:15:21
◼
►
keep clicking and you keep making paper
01:15:23
◼
►
clips and eventually when you get 5
01:15:25
◼
►
dollars you can buy a little machine
01:15:27
◼
►
which is called an auto clipper which
01:15:30
◼
►
will start make
01:15:31
◼
►
paper clips for you and then like the
01:15:33
◼
►
mechanisms of the game start to unfurl
01:15:36
◼
►
themselves over time you can adjust the
01:15:39
◼
►
price you can raise the price of the
01:15:41
◼
►
paperclip you can decrease the price of
01:15:43
◼
►
the paper clips you can invest more into
01:15:45
◼
►
your marketing you can invest more into
01:15:47
◼
►
Auto clipping machines you can try to
01:15:49
◼
►
make like futures decisions about when
01:15:52
◼
►
you're going to buy wire at what price
01:15:54
◼
►
the wire is that right now it is all
01:15:56
◼
►
just presented in the form of counters
01:15:59
◼
►
on a web page and buttons to adjust
01:16:02
◼
►
those counters that's all it is
01:16:05
◼
►
very simple but I found it completely
01:16:08
◼
►
absorbing so what happened with you with
01:16:10
◼
►
this because again I'm just I'm
01:16:11
◼
►
fascinated because if I had to predict I
01:16:14
◼
►
would have guessed that this game game
01:16:18
◼
►
in quotes would have a near zero chance
01:16:22
◼
►
of holding your interest like I'm
01:16:24
◼
►
genuinely quite surprised that this got
01:16:26
◼
►
you Oh gray little you know me how
01:16:31
◼
►
little you know me you know I'm the guy
01:16:33
◼
►
who's obsessed with like statistics and
01:16:35
◼
►
numbers and I know you're obsessed with
01:16:37
◼
►
statistics and numbers but when we've
01:16:39
◼
►
talked about games the thing that you
01:16:41
◼
►
often mention hmm is the thing about
01:16:43
◼
►
like it not being real or it feeling
01:16:45
◼
►
like it's a waste of time and so that
01:16:47
◼
►
this is these are all just pretend
01:16:49
◼
►
statistics like there's nothing that's
01:16:51
◼
►
real here well the thing about this game
01:16:54
◼
►
is that I mean we're not gonna spoil the
01:16:57
◼
►
game other than to say it would be fair
01:17:00
◼
►
to say the game escalate yeah overtime
01:17:03
◼
►
but also it can be left alone mm-hmm so
01:17:08
◼
►
you can't have it running in the
01:17:09
◼
►
background a smart person would get up
01:17:11
◼
►
and walk away a crazy person would sit
01:17:14
◼
►
there watching the numbers killing up
01:17:16
◼
►
right that would be insanity yeah and
01:17:18
◼
►
that's what happened like I kept telling
01:17:19
◼
►
myself I'm just gonna make a little
01:17:21
◼
►
tweak here and leave it alone while I
01:17:22
◼
►
get on with my editing but obviously I
01:17:25
◼
►
didn't I just kept coming back to it
01:17:26
◼
►
time and time and time again and it
01:17:28
◼
►
caused real productivity problems but
01:17:30
◼
►
you know it's just a well-designed game
01:17:31
◼
►
it's just addictive there's always one
01:17:33
◼
►
more little thing that's just a few more
01:17:35
◼
►
steps away that's gonna unlock a whole
01:17:37
◼
►
new thing for you oh if I could just get
01:17:39
◼
►
another you know a few more dollars here
01:17:41
◼
►
if I just make ten more of these and get
01:17:43
◼
►
four more of these
01:17:44
◼
►
as I can get one of these to do that
01:17:46
◼
►
which you have to be there to then click
01:17:48
◼
►
on so there's always one more thing to
01:17:51
◼
►
keep you there to click on but I opened
01:17:52
◼
►
it on my phone right and you know
01:17:55
◼
►
because I didn't know how long this is
01:17:56
◼
►
gonna take I thought this would be like
01:17:57
◼
►
you know an hour or so
01:17:58
◼
►
there's also games that are almost like
01:17:59
◼
►
arthouse games where they're just little
01:18:01
◼
►
demos to like explain an idea about a
01:18:04
◼
►
thing there's one I can't remember what
01:18:06
◼
►
it's called off the top of my head but
01:18:07
◼
►
I'll find it for the shownotes
01:18:08
◼
►
there's a game which is just about it's
01:18:10
◼
►
like you're deciding what to show people
01:18:13
◼
►
on the TV news that is also like barely
01:18:16
◼
►
a game but it's also like a 20-minute
01:18:18
◼
►
experience because it's almost like a
01:18:20
◼
►
piece of art yeah when I saw this I
01:18:22
◼
►
think maybe that is partly what dragged
01:18:24
◼
►
me in as well is because I was thinking
01:18:26
◼
►
oh this is probably a short little art
01:18:29
◼
►
experience that just wants to tell me
01:18:30
◼
►
something right it's like nope your life
01:18:34
◼
►
and the thing about the game that I
01:18:37
◼
►
think is really commendable is how much
01:18:39
◼
►
it holds back and how long it hides its
01:18:44
◼
►
debts for most modern video games we
01:18:47
◼
►
have an awesome title sequence and
01:18:48
◼
►
marketing and blow your way right from
01:18:50
◼
►
the start you think oh I have to play
01:18:51
◼
►
this but this game just keeps giving and
01:18:53
◼
►
giving very very gradually mmm if you
01:18:56
◼
►
think about what it was like towards the
01:18:58
◼
►
end well you could never imagine it had
01:19:00
◼
►
wood is gonna get to this stage the
01:19:02
◼
►
things that were happening later on like
01:19:03
◼
►
and it just kept all of that under its
01:19:05
◼
►
cloak for so long but I opened it on a
01:19:08
◼
►
phone and my night got wiped out I was
01:19:11
◼
►
home alone that night because my wife
01:19:12
◼
►
was working late she got home late and
01:19:14
◼
►
I'm like ah I've got a problem and I
01:19:16
◼
►
can't now shut this browser on my phone
01:19:19
◼
►
because I'll lose all the work I've
01:19:20
◼
►
invested into it and I ended up all
01:19:22
◼
►
night with my phone next to the bed on
01:19:25
◼
►
the floor and me deliberately sleeping
01:19:27
◼
►
like at the side of the bed so that I
01:19:29
◼
►
could wake up every 20 minutes or so
01:19:31
◼
►
just to check on how things were going
01:19:33
◼
►
this guy and go back deep this really
01:19:36
◼
►
got you but it got to a point where I
01:19:38
◼
►
was thinking this is just like I can't I
01:19:41
◼
►
can't keep doing this it was that loss
01:19:42
◼
►
of vision thing so I had to eventually
01:19:44
◼
►
say alright I'm gonna pack this one in
01:19:46
◼
►
as far as I've gotten
01:19:47
◼
►
I'm gonna have to pack this one in and
01:19:49
◼
►
start it again on a browser on my
01:19:51
◼
►
computer just so I can get work done and
01:19:53
◼
►
still do some editing and like live my
01:19:55
◼
►
life my browser started
01:19:58
◼
►
and I actually had to learn from my
01:19:59
◼
►
mistakes I made the first time around as
01:20:00
◼
►
well so I was a bit quicker at the game
01:20:02
◼
►
the second time but same thing for me as
01:20:04
◼
►
well as like round two I'm like okay I'm
01:20:06
◼
►
all business here right I know I know
01:20:08
◼
►
yeah I mean you know me I'm I like sort
01:20:11
◼
►
of stats and numbers I do have like an
01:20:13
◼
►
addictive personality I'm quite
01:20:14
◼
►
obsessive hmm you know I'm someone who
01:20:16
◼
►
would do something for a long time for
01:20:18
◼
►
no real reason I know that you are
01:20:20
◼
►
obsessive it is interesting to me that
01:20:23
◼
►
this caught your obsession right where
01:20:26
◼
►
it got me a big time yeah knowing what I
01:20:28
◼
►
know about it now I could have thought
01:20:30
◼
►
that this was like a honey pot set for
01:20:31
◼
►
exactly me on the internet right with
01:20:33
◼
►
like with like how hard god I wouldn't
01:20:38
◼
►
have thought that that same thing about
01:20:39
◼
►
you and I don't know much about who made
01:20:42
◼
►
it or why I just I didn't really look
01:20:44
◼
►
into that but I I do have to say from a
01:20:46
◼
►
game design perspective like like you
01:20:48
◼
►
said on on the surface level it does a
01:20:51
◼
►
very good job of holding back or just
01:20:54
◼
►
like just showing you enough that you
01:20:56
◼
►
you're interested in seeing what what
01:20:57
◼
►
the next thing is it does a very good
01:21:00
◼
►
job of that but the other thing that I
01:21:02
◼
►
found really fascinating is because the
01:21:05
◼
►
game is so simple is like I am very
01:21:07
◼
►
familiar with all of the mechanics from
01:21:10
◼
►
a game design perspective of what this
01:21:12
◼
►
is doing or you have had like countdown
01:21:15
◼
►
timers and it's using different
01:21:17
◼
►
currencies like these are are very
01:21:20
◼
►
familiar game mechanisms and what I
01:21:22
◼
►
found really fascinating is I almost
01:21:25
◼
►
always loathe games that use these
01:21:29
◼
►
mechanics because I think that they are
01:21:31
◼
►
a cynical ploy yeah they're often very
01:21:35
◼
►
cheap they're a very easy way to
01:21:37
◼
►
manipulate someone but somehow like this
01:21:41
◼
►
game just I think it was a great example
01:21:44
◼
►
of make a thing that is much better than
01:21:47
◼
►
the sum of its parts so if someone
01:21:49
◼
►
described to me the mechanics of this
01:21:51
◼
►
game I would have said like oh that's
01:21:52
◼
►
awful I will never play that I don't
01:21:54
◼
►
have any reason to play it and what I
01:21:56
◼
►
actually got out of it was a very
01:21:58
◼
►
enjoyable experience that was was
01:22:00
◼
►
totally unexpected so I'm genuinely glad
01:22:03
◼
►
that you liked it I'm sorry that you you
01:22:05
◼
►
lost two days of your life but it's
01:22:08
◼
►
interesting to me to hear that this one
01:22:11
◼
►
I'm sure the listeners - hello Internet
01:22:13
◼
►
can I go and give it a workout now so
01:22:15
◼
►
I'm sure we'll hear what other people
01:22:16
◼
►
thought about it up with the link in the
01:22:18
◼
►
show notes again recommend it when
01:22:20
◼
►
people give it a try go and have a look
01:22:22
◼
►
it's a gray honey pot hello hello
01:22:25
◼
►
Internet listeners you know what time of
01:22:28
◼
►
year it is it's the time of year when
01:22:31
◼
►
you start getting holiday offers from
01:22:34
◼
►
our sponsors that feeling of cold sweat
01:22:36
◼
►
that just broke out on your skin I know
01:22:39
◼
►
I sympathize finding the right gift can
01:22:43
◼
►
be really hard my wife always complains
01:22:45
◼
►
that finding the right gift for her
01:22:47
◼
►
husband is just absolutely impossible I
01:22:51
◼
►
imagine for many of you you know a guy
01:22:53
◼
►
who's very hard to get a gift for
01:22:55
◼
►
someone who's probably not wanting lots
01:22:58
◼
►
of things who's a very pragmatic person
01:23:01
◼
►
well guess what Harry's is here to solve
01:23:05
◼
►
that problem Harry's is the company that
01:23:08
◼
►
guys love over three million guys have
01:23:12
◼
►
switched to using their razors and it's
01:23:15
◼
►
a practical gift they will actually get
01:23:17
◼
►
use out of is the person that you want
01:23:20
◼
►
to get a gift for a little bit of a
01:23:21
◼
►
recluse someone who doesn't leave the
01:23:23
◼
►
house very often well razor blades over
01:23:26
◼
►
the Internet sounds like the absolute
01:23:28
◼
►
perfect present and Harry's now has
01:23:31
◼
►
limited edition holiday colors and
01:23:33
◼
►
personal engraving options that you can
01:23:36
◼
►
choose so this holiday Harry's is
01:23:38
◼
►
offering custom and limited edition
01:23:40
◼
►
shaving sets that make the perfect gift
01:23:43
◼
►
their gift sets come with
01:23:45
◼
►
german-engineered five blade cartridges
01:23:48
◼
►
that provide a close comfortable shave
01:23:50
◼
►
foaming shave gel that smells amazing
01:23:52
◼
►
special limited edition winter chrome
01:23:55
◼
►
and emerald green handles and all sets
01:23:57
◼
►
come ready to gift in a beautifully
01:24:00
◼
►
designed box this is the thing that I
01:24:02
◼
►
love about Harry's is all of their stuff
01:24:05
◼
►
just looks so great and is so nicely
01:24:08
◼
►
designed with like an elegant simplicity
01:24:11
◼
►
their gift set starts at just $10 and
01:24:14
◼
►
makes a great stocking stuffer and of
01:24:17
◼
►
course don't forget you can also get
01:24:19
◼
►
some Harry's for yourself as well and in
01:24:22
◼
►
order to do that just
01:24:23
◼
►
go to harrys.com slash each eye and
01:24:27
◼
►
check out their offers for the holidays
01:24:29
◼
►
so this holiday give Harry's and give
01:24:32
◼
►
handsome get your holiday shopping done
01:24:35
◼
►
early and take advantage of the free
01:24:37
◼
►
shipping get a limited-edition holiday
01:24:40
◼
►
shave set while supplies last go to
01:24:43
◼
►
harrys.com / each eye rights now that's
01:24:46
◼
►
harrys.com / h i so i recently was
01:24:52
◼
►
traveling brady i think i mentioned in
01:24:54
◼
►
the last show just as you were telling
01:24:55
◼
►
me about plane crash corner but i had a
01:24:57
◼
►
plane to step on so thanks as always for
01:25:00
◼
►
that we'd appreciate it
01:25:01
◼
►
Did you touch the outside when you go no
01:25:03
◼
►
I did not touch the outside but but keep
01:25:06
◼
►
an eye out you know for suspicious
01:25:08
◼
►
activities right Oh Chinese ladies you
01:25:12
◼
►
can say it got to make sure that engines
01:25:13
◼
►
nice and safe that's all I'm saying
01:25:15
◼
►
but so I was ended up going to New York
01:25:18
◼
►
for some business reasons and I ended up
01:25:21
◼
►
in downtown Manhattan where I have not
01:25:26
◼
►
been for a very long time
01:25:29
◼
►
I've been back to New York a bunch since
01:25:31
◼
►
I moved away in my adulthood but I
01:25:34
◼
►
hadn't been back to downtown Manhattan
01:25:38
◼
►
since I think probably about like 2004
01:25:43
◼
►
or maybe 2003 was the last time I was
01:25:46
◼
►
and of course traveling to New York time
01:25:50
◼
►
zones are all messed up I get in the day
01:25:53
◼
►
before I have stuff to do because travel
01:25:55
◼
►
days don't count they are void of
01:25:57
◼
►
nothingness and then the next morning I
01:25:58
◼
►
wake up and it's like 4:00 in the
01:26:00
◼
►
morning in New York and I'm thinking
01:26:02
◼
►
what am I gonna do well I need to wait
01:26:04
◼
►
for the rest of this city to wake up and
01:26:06
◼
►
gray it's a city that never sleeps
01:26:08
◼
►
it definitely sleeps Brady me it's an
01:26:12
◼
►
amazing advertising slogan from New York
01:26:16
◼
►
but New York goes just like if you're
01:26:18
◼
►
trying to get a bacon egg and cheese
01:26:20
◼
►
bagel at 4:00 in the morning like you're
01:26:21
◼
►
gonna be hard-pressed to find a lot of
01:26:23
◼
►
places that are open so it definitely
01:26:25
◼
►
sleeps Las Vegas is the city that
01:26:27
◼
►
doesn't sleep that one is real yeah you
01:26:30
◼
►
can gamble your life away - any time of
01:26:32
◼
►
day in Las Vegas but so I think about
01:26:34
◼
►
like what am I gonna do then it dawned
01:26:36
◼
►
on me as like oh I
01:26:37
◼
►
just realized I haven't been here for
01:26:38
◼
►
forever I have never seen the 9/11
01:26:44
◼
►
memorial since it was finished so the
01:26:48
◼
►
last time I was there in 2003 or 2004
01:26:51
◼
►
the 9/11 site was still just a hole in
01:26:54
◼
►
the ground it took for ever for any
01:26:59
◼
►
major construction to start in there and
01:27:02
◼
►
last time I saw it it was just a empty
01:27:05
◼
►
pit so I thought you know this is what
01:27:06
◼
►
I'm gonna do I have some time to kill
01:27:08
◼
►
let me wander down and take a look it
01:27:10
◼
►
was a very interesting experience to
01:27:13
◼
►
actually see this thing let me just
01:27:17
◼
►
describe to so you go to the 9/11
01:27:18
◼
►
memorial and the whole former ground
01:27:23
◼
►
where the Twin Towers were that has been
01:27:26
◼
►
turned into the memorial and what
01:27:30
◼
►
they've done is they've made these huge
01:27:33
◼
►
pools out of the footprints of the twin
01:27:37
◼
►
tower buildings and I have to say like I
01:27:40
◼
►
didn't grow up in New York but as
01:27:42
◼
►
someone in that area like I found going
01:27:46
◼
►
there early in the morning when no one's
01:27:48
◼
►
around and kind of coming up on these
01:27:51
◼
►
former footprints of the building I
01:27:54
◼
►
genuinely found it surprisingly
01:27:56
◼
►
affecting like the way they set the
01:27:59
◼
►
whole thing up you can't really see the
01:28:02
◼
►
footprints of the buildings until you're
01:28:04
◼
►
standing right there they've built it so
01:28:08
◼
►
that there's a border around the two
01:28:11
◼
►
holes and the border lists the names of
01:28:15
◼
►
everybody who died on those days it was
01:28:18
◼
►
interesting to see but there were two
01:28:20
◼
►
things that I sort of I thought about
01:28:22
◼
►
this on the actual day hmm one of which
01:28:25
◼
►
was very surprising to me which is
01:28:28
◼
►
almost the opposite of Trafalgar Square
01:28:31
◼
►
and to frogger square famously
01:28:33
◼
►
is the no-fun zone where you're not
01:28:36
◼
►
allowed to touch anything the 9/11
01:28:39
◼
►
memorial actually had a bunch of signs
01:28:41
◼
►
all around it specifically saying that
01:28:44
◼
►
it was okay to touch the memorial which
01:28:47
◼
►
I thought was a really interesting
01:28:48
◼
►
choice and when I first saw one of those
01:28:51
◼
►
I thought oh this is an interesting
01:28:54
◼
►
decision yeah I'm looking at the Sun it
01:28:55
◼
►
literally says if visitors are invited
01:28:57
◼
►
to touch the memorial names panels I
01:29:00
◼
►
would almost feel obliged to touch them
01:29:02
◼
►
after reading that it's a very strong
01:29:06
◼
►
the thing that which is like I saw one
01:29:07
◼
►
of those signs and I thought I think
01:29:09
◼
►
that's the right choice I think this is
01:29:11
◼
►
this is the way to go about it I approve
01:29:12
◼
►
of this but what I wish I had taken a
01:29:14
◼
►
photo that you can't see in that image
01:29:17
◼
►
is I saw one of those signs and then I'm
01:29:20
◼
►
walking around the memorial and as I I
01:29:22
◼
►
saw another one of those signs and then
01:29:24
◼
►
another one of those signs and they they
01:29:25
◼
►
must have one of those signs every 20
01:29:29
◼
►
feet going around the perimeter of both
01:29:31
◼
►
of the former towers and so at a certain
01:29:34
◼
►
point I thought okay it's a little much
01:29:36
◼
►
now right yeah there's too many signs
01:29:37
◼
►
now I'm feeling a little pressured into
01:29:40
◼
►
touching the names like like you said
01:29:42
◼
►
before I've not been there but because
01:29:44
◼
►
these signs are quite like colorful
01:29:46
◼
►
they're like a court of a British blue
01:29:48
◼
►
color and the memorial itself looks like
01:29:50
◼
►
it's a very kind of you know black and
01:29:52
◼
►
grey thing I would imagine all those are
01:29:56
◼
►
the blue spots everywhere would detract
01:29:58
◼
►
from the aesthetic of it in some way the
01:30:00
◼
►
signs that were there that I approve of
01:30:03
◼
►
the message were so frequent that they
01:30:07
◼
►
detract right it's like right walking
01:30:09
◼
►
around you keep seeing reminders that
01:30:12
◼
►
it's like you're invited to touch the
01:30:13
◼
►
names you're invited special names I was
01:30:15
◼
►
like yeah I get it like I get that I can
01:30:17
◼
►
touch the names it's the right decision
01:30:19
◼
►
buts too much it's too much Memorial
01:30:21
◼
►
Greg well can ask quickly Did you touch
01:30:23
◼
►
the names actually no I didn't touch the
01:30:25
◼
►
names on the day that I was there
01:30:27
◼
►
because while I know people who were
01:30:31
◼
►
affected by 9/11 I didn't know anybody
01:30:33
◼
►
who actually died on the day there was
01:30:36
◼
►
no name that I would be looking for
01:30:38
◼
►
there'd be nobody that I would have a
01:30:39
◼
►
personal connection with there so I
01:30:42
◼
►
didn't touch the names myself so I just
01:30:46
◼
►
had this funny experience which was I
01:30:47
◼
►
went to this memorial I did find it
01:30:49
◼
►
quite moving I thought it was nice at
01:30:53
◼
►
that that's it's different in that
01:30:55
◼
►
they're inviting you right to be part of
01:30:58
◼
►
this situation but there was something
01:31:01
◼
►
about it that just kept niggling on my
01:31:05
◼
►
that took me the rest of the day to kind
01:31:07
◼
►
of place it was on my mind so much that
01:31:09
◼
►
I thought I want to go back the next day
01:31:11
◼
►
and just see it again to see if I've
01:31:15
◼
►
settled this thought in my mind and the
01:31:17
◼
►
answer is that I have which is I think
01:31:19
◼
►
it's a bad Memorial and the reason I
01:31:23
◼
►
think it's a bad Memorial is have you
01:31:27
◼
►
ever taken a look at the 9/11 memorial
01:31:29
◼
►
on a satellite photo I have not all
01:31:32
◼
►
right okay I want you to open up Google
01:31:35
◼
►
Maps right now or Apple Maps or whatever
01:31:38
◼
►
and type in the 9/11 Memorial and take a
01:31:41
◼
►
look on a satellite image of what you
01:31:43
◼
►
see how would you describe what you're
01:31:45
◼
►
looking at tell me what you see Brady
01:31:47
◼
►
well you see like a sort of a tree
01:31:51
◼
►
grassy area and then you see these two
01:31:53
◼
►
the two black squares that are the
01:31:56
◼
►
footprints of where the twin towers were
01:31:58
◼
►
they're kind of grayish looking trying
01:32:01
◼
►
to think why this picture would
01:32:04
◼
►
displease you here's the words that have
01:32:07
◼
►
sailed on to describe it there's a
01:32:09
◼
►
balancing act that you're trying to do
01:32:11
◼
►
here right like it's a public space but
01:32:13
◼
►
you're also trying to you know recognize
01:32:16
◼
►
whatever has occurred with the memorial
01:32:19
◼
►
I mean you could suggest that maybe it's
01:32:21
◼
►
a stock from Andhra of a sky left behind
01:32:24
◼
►
on the city it looks that's the feeling
01:32:25
◼
►
that that is my conclusion yeah I think
01:32:30
◼
►
it's affecting as an individual to walk
01:32:33
◼
►
up and yeah to not be able to see the
01:32:37
◼
►
bases and then suddenly they're upon you
01:32:40
◼
►
in the way that it's built like you just
01:32:42
◼
►
can't see it in the distance and I think
01:32:43
◼
►
it is also affecting that they have
01:32:45
◼
►
water pouring down them so you can hear
01:32:47
◼
►
it but you can't see it yeah but I think
01:32:51
◼
►
this is like immortalizing an open wound
01:32:55
◼
►
I don't think there's any other way to
01:32:58
◼
►
really look at it it's like this is a
01:33:01
◼
►
thing that was done to New York and
01:33:03
◼
►
we're going to make sure that forever
01:33:06
◼
►
the exact damage that was done is like H
01:33:10
◼
►
on to the face of the city forever so
01:33:14
◼
►
it's just interesting because it's like
01:33:16
◼
►
I haven't really thought about this in
01:33:19
◼
►
years like I was just aware that the
01:33:20
◼
►
construction took forever and you know
01:33:22
◼
►
it end up being more than a decade and
01:33:23
◼
►
took ages to get the Freedom Tower put
01:33:26
◼
►
up and it's like you know I haven't been
01:33:28
◼
►
following it in in anyway even though
01:33:30
◼
►
I'm you know from New York State but
01:33:32
◼
►
seeing it now like when it's all done
01:33:35
◼
►
and finalized like I just I really think
01:33:38
◼
►
it's a bad decision I think it's a bad
01:33:39
◼
►
decision to make a memorial that is in
01:33:42
◼
►
the literal shape of the damage that was
01:33:45
◼
►
done to you like I think it should have
01:33:48
◼
►
been turned into a park that people in
01:33:51
◼
►
the city could enjoy with something
01:33:53
◼
►
respectful in that Park that
01:33:56
◼
►
memorializes the event but to like keep
01:33:58
◼
►
the wound open forever I just think it
01:34:01
◼
►
was an absolutely terrible decision and
01:34:03
◼
►
I've been mentioning it to people simply
01:34:05
◼
►
because I feel like I want to be talked
01:34:09
◼
►
out of this position like I want someone
01:34:11
◼
►
to convince me why it is a good decision
01:34:13
◼
►
so I can feel better about it but so far
01:34:16
◼
►
everyone I've run into has agreed with
01:34:18
◼
►
me on this one and I haven't been able
01:34:20
◼
►
to find someone who's gonna talk me out
01:34:21
◼
►
of it well I think you found someone who
01:34:24
◼
►
disagrees with you okay tell me why
01:34:25
◼
►
there but I'm not sure I'll be able to
01:34:27
◼
►
talk you out of it
01:34:28
◼
►
I mean I've not been there so I'm
01:34:30
◼
►
talking as someone who hasn't been there
01:34:32
◼
►
I did go to the site when it was being
01:34:33
◼
►
cleaned up and you know looked down into
01:34:35
◼
►
those big pits and I was actually in New
01:34:38
◼
►
York the day that they got the last
01:34:40
◼
►
pillar the last bit of rubbish out of
01:34:42
◼
►
that pit actually and there was a big
01:34:44
◼
►
ceremony so I was sort of the flyovers I
01:34:46
◼
►
happened to be there for that and
01:34:47
◼
►
looking at your picture which you sent
01:34:50
◼
►
me where you're sort of at ground level
01:34:51
◼
►
there is something about the whole
01:34:53
◼
►
that's very gaping and very concrete and
01:34:55
◼
►
very affecting
01:34:57
◼
►
I agree with what you say about sort of
01:34:59
◼
►
the scar and keeping the wound open but
01:35:02
◼
►
I think a memorial is about remembering
01:35:05
◼
►
what happened and I think if you gloss
01:35:08
◼
►
over it too much and make it like a park
01:35:12
◼
►
or you know an abstract statue or a
01:35:15
◼
►
place where children can play and have
01:35:16
◼
►
you know a place of happiness instead of
01:35:18
◼
►
a place of sadness I think the thing
01:35:21
◼
►
that is being memorialized over the
01:35:25
◼
►
course of maybe a generation or so can
01:35:27
◼
►
easily be forgotten
01:35:29
◼
►
and the power and the magnitude of the
01:35:31
◼
►
thing that happened gets glossed over
01:35:34
◼
►
and it just becomes a park where you
01:35:36
◼
►
walk the dog and you have a good time
01:35:37
◼
►
and you may say yeah that is good we
01:35:39
◼
►
shouldn't live in the shadow of a
01:35:40
◼
►
terrible thing that happened but then
01:35:43
◼
►
it's not really a memorial is it it's
01:35:44
◼
►
just a nice space
01:35:46
◼
►
that's wallpapered over a bad thing that
01:35:48
◼
►
happened maybe that is how you deal with
01:35:50
◼
►
tragedies I don't know like maybe that's
01:35:51
◼
►
the way to do it but if you want to
01:35:53
◼
►
memorialize and remember a horrific
01:35:55
◼
►
event I think putting like you know a
01:35:57
◼
►
pretty pink unicorn there isn't gonna do
01:36:00
◼
►
that it has to be something that
01:36:01
◼
►
reflects the scale and the horror of
01:36:03
◼
►
what happened have you ever been to her
01:36:05
◼
►
Rishabha now I haven't well I went to
01:36:08
◼
►
the war memorial at her Oshima there's a
01:36:10
◼
►
museum there for for the bombing and
01:36:13
◼
►
it's excellent that's one of the best
01:36:14
◼
►
places I've been they have a very
01:36:16
◼
►
interesting thing there which which you
01:36:18
◼
►
will find very interesting I'll send it
01:36:19
◼
►
to you now it's cold the her Osama peace
01:36:22
◼
►
memorial and basically right over the
01:36:25
◼
►
spot where the the atom bomb went off
01:36:28
◼
►
everything got completely flattened
01:36:30
◼
►
obviously but there was one thing that
01:36:33
◼
►
didn't amazingly there was like this
01:36:34
◼
►
prefectural industrial promotional hole
01:36:37
◼
►
that somehow remained standing but it
01:36:40
◼
►
got really beaten up and it looked in a
01:36:42
◼
►
bad way and when you look at the old
01:36:43
◼
►
pictures of flattened Hiroshima it's
01:36:46
◼
►
quite interesting that there's one
01:36:47
◼
►
building somehow stayed standing and
01:36:49
◼
►
then looking at photos that this is the
01:36:50
◼
►
building with the dome shape on top okay
01:36:52
◼
►
I call it the atomic bomb dome and they
01:36:55
◼
►
have kept that in its like ruined form
01:36:58
◼
►
right in the center of modern Hashima so
01:37:01
◼
►
the city now is really great and buzzing
01:37:02
◼
►
in the stuff happening all over the
01:37:03
◼
►
place and it's a really cool place but
01:37:06
◼
►
in the middle of it all is this like
01:37:08
◼
►
repped building that is like a testament
01:37:11
◼
►
to the the power of the atomic bomb it's
01:37:14
◼
►
really moving and it works really really
01:37:16
◼
►
well for me but maybe it works well for
01:37:18
◼
►
me for the same reason it wouldn't work
01:37:19
◼
►
well for you if you went to her Russia
01:37:21
◼
►
you might think the same thing it's
01:37:23
◼
►
keeping this wound open I think there's
01:37:25
◼
►
something to be said for it like you
01:37:26
◼
►
look at it and you think you know a
01:37:28
◼
►
terrible thing happened to this city and
01:37:30
◼
►
like let's not forget that and I think
01:37:33
◼
►
those two pits in the ground in New York
01:37:35
◼
►
are doing the same thing you know we're
01:37:37
◼
►
not glossing over this with teddy bears
01:37:39
◼
►
and dog walking areas and trees we're
01:37:42
◼
►
the city is scarred like we can give it
01:37:45
◼
►
laser surgery if you want and pretend
01:37:47
◼
►
that it's not there anymore or we can
01:37:48
◼
►
say you know we've got scars we all
01:37:51
◼
►
carry scars in love and things that have
01:37:53
◼
►
gone wrong and sometimes you look at
01:37:55
◼
►
your scars and you remember bad things
01:37:57
◼
►
that happen you look down at a bad scar
01:37:59
◼
►
on your leg and think remember that car
01:38:01
◼
►
accident you had and it's part of who
01:38:04
◼
►
you are you know you carry your scars
01:38:06
◼
►
with you for life this erosion memorial
01:38:09
◼
►
is an interesting counterpoint I've
01:38:13
◼
►
never been there in person I'll
01:38:14
◼
►
highlight one picture on that page for
01:38:16
◼
►
you great because I think it best
01:38:17
◼
►
demonstrates what I mean because a lot
01:38:18
◼
►
of the pictures you're looking at there
01:38:19
◼
►
the dome is kind of in close-up so you
01:38:22
◼
►
don't really see it in context but yeah
01:38:24
◼
►
I was looking at some pictures that are
01:38:26
◼
►
backed up from it so it's like on a
01:38:27
◼
►
green area that's a bit of a wall around
01:38:29
◼
►
it I just sent you one by the river that
01:38:31
◼
►
one in particular I think gives you a
01:38:32
◼
►
good feel for how it just Nestle's among
01:38:34
◼
►
the modern city on this on the bank of
01:38:37
◼
►
the river it's interesting to see it as
01:38:39
◼
►
part of the skyline there's something
01:38:42
◼
►
that strikes me that's different here
01:38:44
◼
►
that makes these memorials literal
01:38:46
◼
►
opposites of each other one is a hole in
01:38:49
◼
►
the ground the other one is a structure
01:38:51
◼
►
that survived the bomb yeah it's like I
01:38:55
◼
►
got a defiant note to it yeah I feel
01:38:56
◼
►
like that really makes an emotional
01:38:58
◼
►
difference this is a building that was
01:39:01
◼
►
not destroyed by the bomb the towers
01:39:03
◼
►
were completely destroyed and yeah like
01:39:07
◼
►
we're going to remember that forever
01:39:09
◼
►
it's a difficult job with this kind
01:39:11
◼
►
thing like like what do you do I mean my
01:39:12
◼
►
I am much more always in favor of thee
01:39:15
◼
►
it's not good to linger on the past like
01:39:18
◼
►
I just don't think lingering on the past
01:39:21
◼
►
really does you any favors but of course
01:39:23
◼
►
you know a nation has to sell itself as
01:39:25
◼
►
an entity like and what has occurred to
01:39:27
◼
►
it is is part of the story of what makes
01:39:29
◼
►
that a nation and like and what you used
01:39:31
◼
►
to bind people together like I I
01:39:32
◼
►
understand all of that but I feel like
01:39:35
◼
►
the Hiroshima monument is a thing that
01:39:39
◼
►
survived a terrible event right whereas
01:39:43
◼
►
the 9/11 memorial strikes me as just
01:39:47
◼
►
we're holding this wound open for all
01:39:50
◼
►
time and this area of the city is sort
01:39:54
◼
►
of dead for use
01:39:56
◼
►
because even if you're looking at it
01:39:58
◼
►
from the satellite picture from above it
01:40:01
◼
►
gives you a false sense of how park-like
01:40:04
◼
►
it looks like there are trees but the
01:40:06
◼
►
trees are all pretty far apart and it's
01:40:08
◼
►
all concrete below those trees so there
01:40:11
◼
►
is there is no way that that space is
01:40:13
◼
►
useable as a park it is a real void of
01:40:16
◼
►
an area I don't know it was I'm glad
01:40:20
◼
►
that I went to see it him in person like
01:40:23
◼
►
it was an experience to go and see it
01:40:26
◼
►
but I don't approve of it as as the
01:40:28
◼
►
memorial for all time for what happened
01:40:30
◼
►
on 9/11 from the podcast that brought
01:40:35
◼
►
you a vinyl record episode yep and a
01:40:40
◼
►
pair of limited-edition trainers I think
01:40:44
◼
►
we've come up with the mass-produced
01:40:46
◼
►
item piece of podcast hello Internet
01:40:49
◼
►
related merchandise to rule them all oh
01:40:52
◼
►
I haven't given this a name yet gray a
01:40:54
◼
►
project name Oh what are we gonna call
01:40:57
◼
►
it already the way you're pitching this
01:40:59
◼
►
story you say we I didn't know what was
01:41:02
◼
►
going on until it was done you did
01:41:04
◼
►
approve I said great can I spend a large
01:41:07
◼
►
amount of money on a project that I
01:41:09
◼
►
don't want you to know about yet and you
01:41:11
◼
►
said yes yeah I gave you approval but so
01:41:13
◼
►
when you're putting it as the like we're
01:41:15
◼
►
bringing you a thing it's a team
01:41:19
◼
►
everything we do on Halloween the RIC
01:41:21
◼
►
name but I always feel like I want you
01:41:23
◼
►
to get the credit as the man who does
01:41:25
◼
►
the legwork for some of these projects I
01:41:27
◼
►
say connect Rhett as the man whose house
01:41:29
◼
►
is filling up with boxes of merchandise
01:41:30
◼
►
so much so that he has to get a second
01:41:34
◼
►
area for his hello internet logistics
01:41:36
◼
►
center yeah I see what's going on here I
01:41:37
◼
►
mean I don't think there's any should we
01:41:39
◼
►
give it a code name I don't think it's a
01:41:41
◼
►
code name kind of thing no it's just
01:41:43
◼
►
operation hot it's operation hot stopper
01:41:45
◼
►
that's just what it is because we now
01:41:47
◼
►
have can I call them official yeah oh
01:41:49
◼
►
yeah they're their official they're as
01:41:51
◼
►
official as official can be all right we
01:41:54
◼
►
have official hello internet hot
01:41:56
◼
►
Stoppers how many hello internet hot
01:41:59
◼
►
suppers are in this first batch Brady
01:42:01
◼
►
how many are arriving in your house or
01:42:03
◼
►
have they arrived already or they're
01:42:04
◼
►
getting there tomorrow they're due to
01:42:06
◼
►
arrive tomorrow they're having too
01:42:08
◼
►
yeah a couple of boxes for we're talking
01:42:11
◼
►
in the thousands
01:42:12
◼
►
they've been mass-produced so they're
01:42:16
◼
►
like proper hot stoppers like you'll get
01:42:18
◼
►
in Starbucks for people who don't know
01:42:19
◼
►
what a hot stuff now is there's nobody
01:42:21
◼
►
it look there's nobody there's nobody
01:42:24
◼
►
this is a first podcast that they're
01:42:26
◼
►
listening to and they made it all the
01:42:27
◼
►
way to the end that person doesn't you
01:42:29
◼
►
can we can come on without having to
01:42:31
◼
►
explain what a hot stopper is all right
01:42:32
◼
►
I'm told they are official hot stopper
01:42:35
◼
►
dimensions so they'll fit into your take
01:42:37
◼
►
away coffee mug and the little plastic
01:42:40
◼
►
stopper part should fit into your
01:42:41
◼
►
industry-standard hole but instead of
01:42:44
◼
►
like starbucks mermaid at the top or a
01:42:48
◼
►
pret star your official hello Internet
01:42:51
◼
►
the hot stopper has at the top what else
01:42:54
◼
►
could it have at the top gray what is at
01:42:56
◼
►
the top of the hello internet heart
01:42:57
◼
►
stopper the nail in here that's the only
01:42:59
◼
►
thing the mighty nail in gear and unlike
01:43:03
◼
►
Starbucks green or pret purpley red of
01:43:08
◼
►
course the hello Internet official hot
01:43:10
◼
►
stopper is hello internet gray
01:43:12
◼
►
catalytics absolutely perfect it looks
01:43:14
◼
►
the roll so as of tomorrow I'm gonna
01:43:18
◼
►
have a whole stack of a hot stoppers
01:43:23
◼
►
bearing in mind I don't I don't drink
01:43:24
◼
►
coffee by the way you can use hot
01:43:27
◼
►
stoppers with tea you can tee it up I am
01:43:29
◼
►
partial to a hot chocolate as well so
01:43:30
◼
►
yeah or hot chocolate sound that works
01:43:33
◼
►
hot chocolates officially part of the
01:43:36
◼
►
lifestyle definitely not but can I just
01:43:40
◼
►
say this is and this amazed me I met
01:43:43
◼
►
with grey in London a couple of days ago
01:43:45
◼
►
and I this is when I first told him
01:43:47
◼
►
about about this project and I said grey
01:43:49
◼
►
I've got something to show you and I
01:43:50
◼
►
showed him a photo of the of the first
01:43:53
◼
►
one that had been printed at our secret
01:43:55
◼
►
production lat off-site and you were
01:43:59
◼
►
quite taken with it and we spoke about
01:44:00
◼
►
it for like 15 or 20 minutes and then
01:44:03
◼
►
gray said something I cannot believe he
01:44:05
◼
►
said he said to me I want you to send me
01:44:09
◼
►
lots of these I want a lot of these like
01:44:12
◼
►
there wasn't no okay I'll have one brady
01:44:14
◼
►
to keep you happy and file it away you
01:44:16
◼
►
said I want some and I see you of course
01:44:18
◼
►
I'll send you some and you said no no I
01:44:21
◼
►
I want you I want you to send me like a
01:44:23
◼
►
lot of bass for myself I couldn't
01:44:27
◼
►
believe it okay alright alright well
01:44:28
◼
►
like it's true they're great I do want
01:44:31
◼
►
to bunch them in my defense what I want
01:44:33
◼
►
it what I want to bring up here and why
01:44:34
◼
►
we're talking about it on the show now
01:44:36
◼
►
is that while you have brought into the
01:44:40
◼
►
world these hello internet hot stoppers
01:44:41
◼
►
and while I love them what we run into
01:44:46
◼
►
is a kind of economic problem of
01:44:50
◼
►
distribution so I wasn't sure if they
01:44:53
◼
►
were ever going to be more hot stoppers
01:44:56
◼
►
in the world
01:44:57
◼
►
we don't even know right now what the
01:44:59
◼
►
situation is is going to be because it's
01:45:02
◼
►
like I love that you made this I love
01:45:05
◼
►
that they're getting shipped to your
01:45:06
◼
►
house but when we were talking about it
01:45:09
◼
►
we essentially immediately realized like
01:45:12
◼
►
there is no economically or or time
01:45:15
◼
►
feasible way to even try to attempt to
01:45:20
◼
►
distribute these things because the
01:45:23
◼
►
thinking was obviously that some people
01:45:27
◼
►
who enjoy the podcast would want some of
01:45:29
◼
►
these you know you could have a handful
01:45:31
◼
►
of them and you could use them for your
01:45:32
◼
►
coffees and things like that when you go
01:45:33
◼
►
out and about and show a bit of hello
01:45:35
◼
►
internet pride you don't get thousands
01:45:37
◼
►
of hot staffers made and sent to your
01:45:39
◼
►
house if you're planning on just keeping
01:45:40
◼
►
them for personal use right like we're
01:45:42
◼
►
like that what you do know I always
01:45:46
◼
►
wanted these to get out there to the
01:45:47
◼
►
audience but the problem is obviously
01:45:48
◼
►
these are like little plastic things
01:45:51
◼
►
that on the face of it aren't worth like
01:45:54
◼
►
you know a large sum of money they'd
01:45:56
◼
►
like you know disposable plastic coffee
01:45:59
◼
►
sticks but like to get them to people I
01:46:03
◼
►
would have to sit here and like do
01:46:04
◼
►
labeling and go to the post office and
01:46:07
◼
►
put them into packaging and that would
01:46:09
◼
►
take a vast amount of time so you think
01:46:12
◼
►
we'll the only way I can justify that is
01:46:14
◼
►
to like you know put a cost on them that
01:46:16
◼
►
makes it worth my time
01:46:17
◼
►
but then you can't sell like a plastic
01:46:19
◼
►
hot stopper for you know quantities of
01:46:23
◼
►
dollars this is the thing right this is
01:46:25
◼
►
a product that when Starbucks has the
01:46:29
◼
►
made right Starbucks has some paper clip
01:46:32
◼
►
style factory out there in the world
01:46:33
◼
►
that's producing
01:46:35
◼
►
million hot Stoppers a day right and
01:46:37
◼
►
they're getting that's pretty much what
01:46:39
◼
►
I have to be getting they're getting
01:46:41
◼
►
shipped off to Starbucks in huge boxes
01:46:46
◼
►
right with you know 10,000 hot Stoppers
01:46:50
◼
►
at a go and to be given a wife to be
01:46:52
◼
►
given away for free because at this
01:46:55
◼
►
scale for this material the hot stopper
01:46:59
◼
►
from Starbucks perspective is
01:47:00
◼
►
essentially zero right think the cost to
01:47:03
◼
►
manufacture is nothing in comparison to
01:47:06
◼
►
everything else in their company right
01:47:08
◼
►
and so then so we were like hey let's
01:47:10
◼
►
take a product that's usually
01:47:11
◼
►
manufactured in the hundreds of millions
01:47:14
◼
►
and distributed in units no smaller than
01:47:17
◼
►
10,000 and get it instead delivered to
01:47:21
◼
►
us in units of thousands to be
01:47:24
◼
►
redistributed and then this is where we
01:47:26
◼
►
started getting stuck in terms of like
01:47:28
◼
►
what do we sell do we sell one at a time
01:47:31
◼
►
like I was trying to think like would
01:47:33
◼
►
that be almost like a funny joke like we
01:47:34
◼
►
sell one at a time I was like no it
01:47:36
◼
►
doesn't make sense to sell one at a time
01:47:38
◼
►
it's just so fiddly and and crazy and
01:47:41
◼
►
there's no price that could possibly
01:47:42
◼
►
justify it and then everything else
01:47:44
◼
►
we're coming up with a realizing it's
01:47:45
◼
►
just like it's like we have manufactured
01:47:48
◼
►
the world's worst merch product in terms
01:47:53
◼
►
of ability to distribute to people and
01:47:55
◼
►
and we just have no idea what we were
01:48:02
◼
►
giving it a lot of thought I spoke to
01:48:04
◼
►
you about it my days around and then he
01:48:07
◼
►
like takes to me later and said I can't
01:48:09
◼
►
stop thinking about it I can't solve the
01:48:10
◼
►
problem I brought it up with my wife
01:48:11
◼
►
right my wife and I had like a strategy
01:48:14
◼
►
session where we're discussing what is
01:48:15
◼
►
it that we could do with the hot
01:48:16
◼
►
stoppers and you know I told you like I
01:48:19
◼
►
was gonna get back to you about it and
01:48:21
◼
►
then it's like a whole other day went by
01:48:23
◼
►
where it was just on my mind and it kept
01:48:25
◼
►
rolling it over like how did we crack
01:48:27
◼
►
the hot stopper problem right like it's
01:48:29
◼
►
like we're trying to crack the problem
01:48:30
◼
►
where you're moving recycling from five
01:48:33
◼
►
cents to ten cents taking it across to
01:48:34
◼
►
Michigan like how can you do this
01:48:36
◼
►
economically it's like I don't know if
01:48:37
◼
►
there is a way to actually do this we
01:48:39
◼
►
have to do something because we can't
01:48:41
◼
►
just have all these it's just a story
01:48:44
◼
►
right there's there's like this pressure
01:48:46
◼
►
from the presence of these hot Stoppers
01:48:49
◼
►
so essentially what we're saying here is
01:48:50
◼
►
listen audience we're really looking for
01:48:53
◼
►
some ideas about how can we possibly
01:48:55
◼
►
make this work in a way that is not just
01:49:00
◼
►
unbearably time-consuming and tedious
01:49:03
◼
►
and makes no sense to do so so when you
01:49:07
◼
►
go and read it and say hey Brady can you
01:49:08
◼
►
send me one for a dollar can I just say
01:49:10
◼
►
no YouTube channels I run and like a
01:49:15
◼
►
whole bunch of other stuff I have to do
01:49:17
◼
►
and sitting in the other room to like
01:49:19
◼
►
put all these like five cent hot
01:49:20
◼
►
stoppers into envelopes and and then
01:49:23
◼
►
have people email me saying hey my hot
01:49:24
◼
►
stopper never arrived I can you send me
01:49:26
◼
►
another one and it's gonna turn into a
01:49:28
◼
►
little tip for anybody who's ever
01:49:29
◼
►
thinking of getting into the
01:49:30
◼
►
merchandising business right you think
01:49:32
◼
►
the hard part of it is shipping it oh no
01:49:34
◼
►
right like that's that's the easy part
01:49:36
◼
►
right the hard part is the eternal
01:49:39
◼
►
half-life of returns and difficulties
01:49:42
◼
►
and management's right and then from my
01:49:44
◼
►
perspective it's like hey you know what
01:49:46
◼
►
I love to do I love to raise the price
01:49:48
◼
►
on things right like I'm I'm happy to
01:49:50
◼
►
raise the price that like I was trying
01:49:51
◼
►
to strategize about auctions and then
01:49:53
◼
►
like all these other ideas that just
01:49:55
◼
►
don't work at all but the flip side is
01:49:57
◼
►
we would legitimately feel like terrible
01:50:00
◼
►
people selling individual hot stoppers
01:50:03
◼
►
or even a handful of hot stoppers at a
01:50:06
◼
►
price that would make it make any sense
01:50:09
◼
►
to be able to do it so that's why like
01:50:11
◼
►
we just feel so stuck because it's not
01:50:13
◼
►
like it's not like there isn't a number
01:50:15
◼
►
where it makes sense it's just that the
01:50:17
◼
►
number like we'd feel bad about the
01:50:20
◼
►
number right because we're just selling
01:50:21
◼
►
these hot Stoppers that are like a kind
01:50:24
◼
►
of free to manufacture after a certain
01:50:27
◼
►
point oh I had to spend a lot to have
01:50:29
◼
►
them out I mean yeah yeah and by the way
01:50:30
◼
►
a bit of inside baseball they mucked up
01:50:32
◼
►
the mold so we agreed the designer had
01:50:35
◼
►
the Marty nailing gear and then they
01:50:37
◼
►
started like manufacturing them and they
01:50:39
◼
►
sent me a photo saying we've made them
01:50:40
◼
►
all Brady here they are we're gonna send
01:50:42
◼
►
them to you and they'd mucked up the
01:50:43
◼
►
nailing gear design and the nail didn't
01:50:46
◼
►
have a point and it was like all round
01:50:47
◼
►
and and they got it wrong and I was like
01:50:49
◼
►
no no no you can yes so they had to make
01:50:52
◼
►
a second mold we didn't have to pay for
01:50:54
◼
►
that of course but they then made a
01:50:55
◼
►
second mold so that's gone through like
01:50:57
◼
►
iterations always a bunch of hassle with
01:50:59
◼
►
this stuff when I say free what I mean
01:51:01
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is like it's free at scale
01:51:02
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national hot stopper that has produced
01:51:05
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increases and the overall cost per hot
01:51:07
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stopper of manufacturer
01:51:09
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alright so we'd like it trends toward
01:51:10
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zero if for some reason we're you know
01:51:12
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getting ten thousand nine facts so it's
01:51:15
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like I find this a really interesting
01:51:18
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economic problem and I think we are very
01:51:22
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happy to open it up to the audience for
01:51:24
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any ideas about what to actually do with
01:51:28
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regards to distribution of this I mean I
01:51:30
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think you and I growed be quite happy to
01:51:32
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just wear the cost and like have them
01:51:34
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for ourselves
01:51:35
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I quite like the idea of you and I
01:51:37
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traveling around the world like Santa
01:51:39
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Claus just putting handfuls into various
01:51:41
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coffee shops anonymously like just
01:51:44
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shoving them in amongst the normal hot
01:51:46
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so people may just find a guerrilla
01:51:48
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attack and find a bunch of hello
01:51:49
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internet hot Stoppers in their local
01:51:51
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Starbucks and things like that but I
01:51:52
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think people will want some yeah so
01:51:55
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that's where the problem comes from yeah
01:51:57
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I don't know I'll leave a link to the
01:52:01
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reddit discussion as always yeah what
01:52:04
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are you gonna do with yours I'm gonna
01:52:05
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use it to stop hotness that's what I'm
01:52:07
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gonna do like so you take it to the
01:52:08
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coffee shop with you like they'll say do
01:52:10
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you want a hot strip and you'd be like
01:52:11
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nope that's exactly right because if
01:52:14
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there's anything I could do to not draw
01:52:16
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more attention to myself it's having a
01:52:19
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custom-made hot stopper and my local
01:52:22
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Starbucks yeah
01:52:23
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that's how I'm gonna fly under the radar
01:52:25
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that is like advanced coffee drinking
01:52:27
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though having your own hot stuff it's
01:52:29
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like that's like that's pro level coffee
01:52:31
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yeah I got this you could be like just
01:52:36
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like a Superman and like let people be
01:52:38
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like Oh have you got have you got a hot
01:52:40
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stopper for my drink and they're like no
01:52:41
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sorry about stock them you can just lean
01:52:43
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over and go here you go man yeah I'll
01:52:46
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sit there for an hour like a weirdo
01:52:48
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waiting for them to run out just so I
01:52:49
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can offer someone one when they go ah
01:52:51
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there's none of them here you're like
01:52:54
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what stop a Batman I do like the idea of
01:52:57
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us leaving them anonymously around the
01:52:59
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place but I do really like that do what
01:53:01
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are you gonna do like how will you carry
01:53:03
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it we just put it in like your top
01:53:04
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pocket like we're on your streamlined
01:53:06
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you know gray a man about town outfit
01:53:10
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could you put hot stoppers like you and
01:53:13
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your utility belt or something I don't
01:53:14
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know how any of this is can work
01:53:15
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know that I want them but I have thought
01:53:18
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none of this through I'm gonna have like
01:53:21
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a little batch in my car so when I go
01:53:23
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like through drive-through Starbucks I'm
01:53:25
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gonna be like when I see them putting in
01:53:27
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I'll go no no it's alright that's
01:53:29
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I've got one that's really good I like
01:53:30
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that government if by the way anyone out
01:53:33
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there runs their own coffee shop let's
01:53:35
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talk business if you've got achieve
01:53:38
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you've got a chain of coffee shops and
01:53:40
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you're thinking I like the cut of his
01:53:42
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jib yeah there that that's a nice set of
01:53:44
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hot Stoppers if you're looking for a
01:53:45
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supplier and we've already had the mold
01:53:48
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made so we can get them for your cheek I
01:53:52
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can send your thousands of the bad boys
01:53:54
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I am looking forward to the reddit this
01:53:56
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week I'm looking forward to the look on
01:53:58
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my wife's face when these boxes the hot
01:54:00
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stoppers arrived they're going straight
01:54:01
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to the storage unit