Cortex

00:00:00 ◼   ► the screws aren't evenly done on my

00:00:01 ◼   ► soundproofing thing here that's annoying

00:00:03 ◼   ► I recommend not touching it right now

00:00:06 ◼   ► please let's not don't want me to touch

00:00:11 ◼   ► the soundproofing don't we I don't see

00:00:13 ◼   ► why I shouldn't touch the soundproofing

00:00:15 ◼   ► stuff oh look just came undone at the

00:00:18 ◼   ► top see I told you don't touch it I just

00:00:24 ◼   ► saw the hook undo from the top hold on a

00:00:26 ◼   ► second that thing only weighs like 300

00:00:30 ◼   ► pounds if it falls on me it's no problem

00:00:32 ◼   ► why does it weigh 300 pounds what is it

00:00:34 ◼   ► it's a it's a mobile recording booth

00:00:38 ◼   ► panel thing you're supposed to have four

00:00:40 ◼   ► of them I don't know who thinks this is

00:00:42 ◼   ► mobile because one guys delivered it you

00:00:49 ◼   ► have to construct a room inside of your

00:00:51 ◼   ► office look I'm basically building like

00:00:53 ◼   ► a little black monolith in which I will

00:00:55 ◼   ► reside to record the podcasts and I

00:00:58 ◼   ► don't see what's wrong with that or why

00:01:00 ◼   ► you would disapprove of that gray it is

00:01:02 ◼   ► much time merch we have Caltex

00:01:05 ◼   ► merchandise we have new t-shirts and a

00:01:07 ◼   ► hoodie for the first time we have a

00:01:09 ◼   ► whole selection so first time we've done

00:01:11 ◼   ► this we have four different styles of

00:01:14 ◼   ► product for you to go and buy gore-tex

00:01:18 ◼   ► listeners I want to give people a very

00:01:19 ◼   ► brief rundown of what we've got you can

00:01:22 ◼   ► go to cortex Murch com2 check out the

00:01:25 ◼   ► rain I love that URL by the way Mike I

00:01:27 ◼   ► love that I figure you got you know you

00:01:28 ◼   ► got it go to make it easy for people I

00:01:30 ◼   ► realized this in the past it's always

00:01:32 ◼   ► been like I'll go to here find the link

00:01:33 ◼   ► no yeah cortex Murch calm that's where

00:01:36 ◼   ► you go to buy our merchandise boom very

00:01:39 ◼   ► professional

00:01:40 ◼   ► we are partnering with our friends at

00:01:41 ◼   ► Cotton Bureau Cotton Bureau make the

00:01:44 ◼   ► best quality t-shirts that I've ever

00:01:46 ◼   ► worn they do worldwide shipping they

00:01:48 ◼   ► have great pricing for Europe and places

00:01:50 ◼   ► like that

00:01:51 ◼   ► - we have three t-shirts available and a

00:01:53 ◼   ► hoodie we're for the first time ever we

00:01:55 ◼   ► are selling merchandise with our logo on

00:01:58 ◼   ► it a little behind the scenes here

00:01:59 ◼   ► listeners because Mike is very excited

00:02:03 ◼   ► about the very exciting t-shirts as I'm

00:02:05 ◼   ► sure you can hear in his voice he's very

00:02:07 ◼   ► excited he's been working on this for a

00:02:09 ◼   ► long time sending me updates images to

00:02:12 ◼   ► approve that's my job too

00:02:13 ◼   ► give a little tap back reply thumbs up

00:02:16 ◼   ► yep on things but mike has been for

00:02:19 ◼   ► literally years now

00:02:21 ◼   ► holding back merchandise with the brain

00:02:26 ◼   ► logo on it I wouldn't say holding back

00:02:28 ◼   ► holding back is it maybe a harsher term

00:02:30 ◼   ► just waiting for the right time would be

00:02:33 ◼   ► what I would say all right all right

00:02:36 ◼   ► mike has been waiting for the right time

00:02:39 ◼   ► to new merchandise with the brain and I

00:02:43 ◼   ► have to agree with him this is the right

00:02:46 ◼   ► time the stuff he's been sending me

00:02:48 ◼   ► looks amazing but if you've been

00:02:50 ◼   ► thinking why don't they sell a t-shirt

00:02:52 ◼   ► or a hoodie with that amazing brain logo

00:02:55 ◼   ► on it well today's the day yesterday

00:02:57 ◼   ► today is your day to buy some brain

00:02:59 ◼   ► local merchandise we have the original

00:03:02 ◼   ► which is logos you know it in the nice

00:03:04 ◼   ► blue color that it has then we have two

00:03:06 ◼   ► special editions now these two special

00:03:09 ◼   ► editions this may be the only time we

00:03:11 ◼   ► ever sell these two one is the core tech

00:03:14 ◼   ► which is a green brain which is

00:03:16 ◼   ► glow-in-the-dark I love that and then we

00:03:22 ◼   ► have cortex over Surrey it was the gold

00:03:25 ◼   ► logo for our 50th episode and we're

00:03:27 ◼   ► coming up to like three years doing this

00:03:29 ◼   ► shows so it's about time that we do this

00:03:31 ◼   ► so the cortex of ursery is super special

00:03:34 ◼   ► gold foil the brain the gold foil on the

00:03:40 ◼   ► t-shirt so you know it's pretty special

00:03:44 ◼   ► and obviously as you can imagine did she

00:03:46 ◼   ► show up prices change as you would

00:03:47 ◼   ► expect them to through that range and

00:03:49 ◼   ► then we also have I think this might be

00:03:52 ◼   ► my favorite part we have a hoodie so we

00:03:55 ◼   ► have a hoodie that you can buy with the

00:03:57 ◼   ► brain logo on it but it's not printed it

00:04:00 ◼   ► is embroidered and it looks awesome

00:04:04 ◼   ► it looks so good I have to say Mike sent

00:04:06 ◼   ► me the images some of the pre-production

00:04:08 ◼   ► images of the hoodie and my response was

00:04:12 ◼   ► give me 10 of those yeah it look really

00:04:15 ◼   ► cozy I want them I wonder if you can put

00:04:18 ◼   ► in the show notes the that close-up

00:04:20 ◼   ► photo that you sent me where you can

00:04:23 ◼   ► really see the embossed nests of the

00:04:26 ◼   ► cortex

00:04:27 ◼   ► go on that hoodie because I think it

00:04:29 ◼   ► looks really sweet it looks really great

00:04:30 ◼   ► so here's the deal

00:04:32 ◼   ► for the time being this will be a

00:04:34 ◼   ► limited run so the hope is that we might

00:04:37 ◼   ► be able to find a way to sell these

00:04:38 ◼   ► again in the future hopefully on a more

00:04:41 ◼   ► permanent basis but for the time being

00:04:43 ◼   ► all of this much is available for three

00:04:45 ◼   ► weeks it is available until April the

00:04:48 ◼   ► 10th 2018 so if you want it and trust me

00:04:52 ◼   ► you do go to cortex much comm check out

00:04:55 ◼   ► the range and buy everything that you

00:04:57 ◼   ► like and maybe in the future we might be

00:04:59 ◼   ► able to sell some of these items but

00:05:01 ◼   ► I'll tell you the glow-in-the-dark and

00:05:03 ◼   ► the foil this is the only time you're

00:05:05 ◼   ► gonna get these so bear that in mind

00:05:07 ◼   ► yeah those are the limited editions the

00:05:10 ◼   ► cortex of ursery it doesn't come around

00:05:12 ◼   ► all the time it doesn't not happened we

00:05:14 ◼   ► had that episode with the gold and you

00:05:17 ◼   ► know that was it there won't be another

00:05:19 ◼   ► cortex episode with the gold logo there

00:05:22 ◼   ► won't be another cortex of ursery gold

00:05:24 ◼   ► t-shirt gotta get it now especially you

00:05:27 ◼   ► only have three weeks to get this stuff

00:05:28 ◼   ► maybe if you want to look really cool at

00:05:30 ◼   ► an upcoming conference this summer this

00:05:33 ◼   ► seems like particularly good stuff to

00:05:35 ◼   ► get I don't know I don't know if there's

00:05:36 ◼   ► any conferences or cool events coming up

00:05:39 ◼   ► this summer but if there were I

00:05:41 ◼   ► certainly would want to get one of these

00:05:43 ◼   ► shirts for said cool person conference

00:05:46 ◼   ► especially you know if me or you or

00:05:48 ◼   ► maybe at cool person conferences and you

00:05:51 ◼   ► know I like high-fives so you know there

00:05:53 ◼   ► are lots of high fives that could be

00:05:55 ◼   ► given to people wearing the cortex brain

00:05:57 ◼   ► so cortex merch calm go and buy some

00:06:00 ◼   ► awesome merchandise yeah just to be

00:06:03 ◼   ► really clear though grey high fives not

00:06:04 ◼   ► included with the cortex merchandise no

00:06:06 ◼   ► I was very careful about that risk

00:06:13 ◼   ► great high fives cannot be given you

00:06:14 ◼   ► must check the purchase yeah we have a

00:06:16 ◼   ► whole little thing so yeah no I don't

00:06:18 ◼   ► even want to think about travel I have

00:06:19 ◼   ► no idea what I'm doing but I'm just

00:06:21 ◼   ► saying summertime conference time you

00:06:24 ◼   ► want to look cool what could be cooler

00:06:25 ◼   ► than a glow-in-the-dark

00:06:27 ◼   ► brain t-shirt I don't know anything or a

00:06:30 ◼   ► gold one can you imagine a gold foil

00:06:32 ◼   ► with with the hoodie wanna double up

00:06:37 ◼   ► come on I mean I feel like you have to

00:06:39 ◼   ► write

00:06:40 ◼   ► that's that's a pretty sweet situation

00:06:42 ◼   ► you're gonna leave the bling master I

00:06:44 ◼   ► want to talk about one of those events

00:06:46 ◼   ► in a minute but should we do some yearly

00:06:48 ◼   ► theme updates okay so I've been I've not

00:06:53 ◼   ► decided where my journal fits into my

00:06:56 ◼   ► yearly theme yeah I know it's in one of

00:06:58 ◼   ► them I just haven't worked out which one

00:07:00 ◼   ► can you remind the listeners and me in

00:07:02 ◼   ► this moment what your two themes are I

00:07:04 ◼   ► feel like because you went with two I

00:07:05 ◼   ► can't remember either of them they flown

00:07:08 ◼   ► right out of my head the year of

00:07:09 ◼   ► adulting okay write your adulting and

00:07:12 ◼   ► the year of branching out your branching

00:07:14 ◼   ► out I feel like the journal is much more

00:07:16 ◼   ► branching out than year of adulting the

00:07:18 ◼   ► year of adulting is very is like for

00:07:20 ◼   ► some very specific events right like

00:07:23 ◼   ► that but they overruled the big theme

00:07:25 ◼   ► for me this year is the year of

00:07:26 ◼   ► branching out and and this is one of

00:07:28 ◼   ► those things in a way cuz it is a little

00:07:30 ◼   ► bit different and it's a little bit

00:07:31 ◼   ► outside of my usual comfort zone to like

00:07:33 ◼   ► sit and write a journal every day but

00:07:35 ◼   ► I've been doing it every day I don't do

00:07:37 ◼   ► what weekend's is what I've come to the

00:07:40 ◼   ► to it's just a thing that I don't really

00:07:42 ◼   ► feel like I need to because as well a

00:07:44 ◼   ► lot of what goes in my journal is very

00:07:46 ◼   ► work focused so I tend not to write in

00:07:49 ◼   ► it on the weekends unless I'm having a

00:07:51 ◼   ► working day on the weekend so but yeah

00:07:55 ◼   ► I've been keeping it up I added in one

00:07:56 ◼   ► of your suggestions after the last

00:07:58 ◼   ► episode of the what's on my mind

00:08:00 ◼   ► heading oh yeah yeah and I found that to

00:08:03 ◼   ► be really helpful because sometimes I

00:08:05 ◼   ► want to write some stuff down that

00:08:07 ◼   ► doesn't fit in like something good

00:08:09 ◼   ► something bad or priorities or something

00:08:12 ◼   ► like that and and a lot of the time it

00:08:13 ◼   ► is just how I'm feeling and that has

00:08:17 ◼   ► been a nice addition which I don't use

00:08:18 ◼   ► every day but it's good to have it there

00:08:21 ◼   ► when I want it mmm somebody that's

00:08:23 ◼   ► working for you so it's still like I'm

00:08:25 ◼   ► still very impressed with your now that

00:08:29 ◼   ► we're like how long have you been doing

00:08:30 ◼   ► this town must be what a month is that

00:08:31 ◼   ► about right since you started I can tell

00:08:33 ◼   ► you actually cuz I wrote the date down

00:08:34 ◼   ► I've been doing this since 2004 February

00:08:39 ◼   ► yeah okay so yeah it's just about a

00:08:41 ◼   ► month I'm very impressed with that

00:08:43 ◼   ► because you know when we discussed

00:08:45 ◼   ► journaling you know and it got a little

00:08:47 ◼   ► got a little like touchy-feely last

00:08:50 ◼   ► episode you know sorry about that by the

00:08:52 ◼   ► way yeah

00:08:54 ◼   ► yeah I don't know how that happens this

00:08:56 ◼   ► is uncomfortable

00:08:58 ◼   ► discuss my feelings

00:09:00 ◼   ► this is one of those say that to tell

00:09:02 ◼   ► you right every now and then just like

00:09:05 ◼   ► you record something and it's done and

00:09:06 ◼   ► like you put it out there and that's it

00:09:08 ◼   ► but sometimes you get people reaching

00:09:12 ◼   ► out I had some friends like you okay all

00:09:21 ◼   ► right fine no fine or like I've had

00:09:24 ◼   ► people ask me things and then they're

00:09:25 ◼   ► like I'm sorry to give you more work no

00:09:27 ◼   ► no we're good we're good oh yeah yeah

00:09:30 ◼   ► it's like that time I put out a video

00:09:32 ◼   ► about death I got a lot of messages from

00:09:33 ◼   ► people in it like are you okay that's

00:09:41 ◼   ► fine like if I ever put out a video

00:09:42 ◼   ► about death again people you don't need

00:09:43 ◼   ► to send me messages about like are you

00:09:45 ◼   ► okay right it's just it's just an

00:09:46 ◼   ► interesting topic yeah but I could see

00:09:48 ◼   ► that on on show you start to have met

00:09:50 ◼   ► your feelings people like oh god are you

00:09:51 ◼   ► you on the edge alright I kind of break

00:09:53 ◼   ► down Mike if you went okay yeah so yeah

00:09:57 ◼   ► I got a bit emotional but no it's all

00:10:00 ◼   ► good I'm pleased I'm enjoying it and I

00:10:03 ◼   ► may be thinking about doing some

00:10:06 ◼   ► different stuff in it after having read

00:10:08 ◼   ► triggers which we're going to talk about

00:10:09 ◼   ► today but I haven't yet worked out how I

00:10:13 ◼   ► would maybe add these things in so that

00:10:15 ◼   ► my that's one of the things that I want

00:10:16 ◼   ► to go over when we talk about the book

00:10:18 ◼   ► in a little bit mmm can I get your

00:10:20 ◼   ► thoughts on it especially because I know

00:10:22 ◼   ► that influenced your stuff when you do

00:10:25 ◼   ► any journaling so it was the case that

00:10:27 ◼   ► after the last episode I was thinking oh

00:10:29 ◼   ► I should really I should really make a

00:10:32 ◼   ► real effort about trying to do the

00:10:34 ◼   ► journaling again and then I immediately

00:10:36 ◼   ► used the homework that I had assigned

00:10:39 ◼   ► ourselves about reading that book as an

00:10:41 ◼   ► excuse to not do it like well I can't do

00:10:43 ◼   ► it until I've reread this book and I

00:10:47 ◼   ► finished my reread of the book this

00:10:49 ◼   ► morning so I think my I have not I have

00:10:51 ◼   ► not done any journaling since the last

00:10:53 ◼   ► episode again I find this a really hard

00:10:55 ◼   ► habit to keep up outside so that's why

00:10:57 ◼   ► I'm doubly impressed with your ability

00:10:59 ◼   ► to do that so I think I think that's but

00:11:02 ◼   ► I think it's good I think that's a good

00:11:03 ◼   ► addition to the year of the year

00:11:06 ◼   ► branching out it will

00:11:07 ◼   ► we'll help you explore your ideas about

00:11:10 ◼   ► branching out like what what are you

00:11:12 ◼   ► gonna do what does that mean for this

00:11:14 ◼   ► upcoming year year of adulting that's

00:11:16 ◼   ► kind of a thing that the external world

00:11:17 ◼   ► just supposes upon you yeah exactly as I

00:11:20 ◼   ► hear carry this Boulder this Boulder

00:11:23 ◼   ► labeled being an adult but year of

00:11:26 ◼   ► branching out that's you looking towards

00:11:28 ◼   ► the horizon figuring out which way are

00:11:31 ◼   ► you in the boulder going to go I'm gonna

00:11:33 ◼   ► wish you wouldn't describe it that way

00:11:37 ◼   ► you don't like the mental pictures that

00:11:39 ◼   ► I paint Mike you didn't like my forest

00:11:41 ◼   ► fire last time although I'm still

00:11:43 ◼   ► absolutely convinced that was the proper

00:11:46 ◼   ► metaphor I don't know if you saw but

00:11:47 ◼   ► people were sending you pictures of of

00:11:49 ◼   ► what like forest fires look like when

00:11:50 ◼   ► they're making a forest nice and clean

00:11:52 ◼   ► by getting rid of all the underbrush did

00:11:54 ◼   ► you find any of these actual images of

00:11:56 ◼   ► forests burning down helpful in

00:11:59 ◼   ► understanding the visual picture that I

00:12:01 ◼   ► was trying to paint no it just it just

00:12:03 ◼   ► reinforced my original think feeling or

00:12:06 ◼   ► why this shouldn't be the metaphor that

00:12:07 ◼   ► we use mmm no I I think it's great and I

00:12:10 ◼   ► think you should also just think of the

00:12:11 ◼   ► year of adulting is like a boulder that

00:12:13 ◼   ► is being harnessed to your back that you

00:12:15 ◼   ► carry around not a thing that you choose

00:12:16 ◼   ► but a thing that is added onto you and

00:12:18 ◼   ► then the year of branching out is you

00:12:20 ◼   ► deciding where to walk with the boulder

00:12:22 ◼   ► oh so like I put the boulder on top of

00:12:25 ◼   ► the hill and then like drag it around

00:12:27 ◼   ► yeah you haven't chosen it it gets

00:12:29 ◼   ► attached to you that's what happens

00:12:31 ◼   ► that's your effort salting and then

00:12:33 ◼   ► you're branching out is where am I gonna

00:12:36 ◼   ► go now that I have this attached to me

00:12:38 ◼   ► that's that's how I if I were you that's

00:12:40 ◼   ► how I would like to think about it that

00:12:42 ◼   ► sounds very encouraging keep that in

00:12:47 ◼   ► mind I think that's a healthy mental

00:12:49 ◼   ► picture you want me to talk about what

00:12:50 ◼   ► another thing I'm doing to branch out is

00:12:52 ◼   ► that what you want me to do yeah that's

00:12:53 ◼   ► right that's where I'm leading so where

00:12:55 ◼   ► are you in the boulder going this year

00:12:56 ◼   ► Mike so WWDC is coming this is Apple's

00:12:59 ◼   ► conference where they're now sort of

00:13:02 ◼   ► their stuff for the next year mm-hmm

00:13:04 ◼   ► it's happening in San Jose again from

00:13:05 ◼   ► the 4th to the 8th of June and we're

00:13:09 ◼   ► doing a live show so last year we did

00:13:11 ◼   ► not do a live show because we moved

00:13:13 ◼   ► place but there is going to be a relay

00:13:16 ◼   ► FM live show at WWDC on Wednesday June

00:13:20 ◼   ► the 6th

00:13:21 ◼   ► this is branching out because there is

00:13:24 ◼   ► an audience of 900 people available in

00:13:27 ◼   ► the room the biggest live show that I've

00:13:29 ◼   ► ever done had 230 people so 900 is a is

00:13:34 ◼   ► a is a step to make there's quite an

00:13:36 ◼   ► increase it is quite an increase but I'm

00:13:39 ◼   ► very excited about it

00:13:40 ◼   ► so you can go and get tickets we're

00:13:43 ◼   ► doing this in partnership with a

00:13:45 ◼   ► conference called ort Kampf which is

00:13:46 ◼   ► happening next door to where Apple holds

00:13:49 ◼   ► their conference I'll put links in the

00:13:51 ◼   ► show notes but you can go to or can't

00:13:52 ◼   ► calm and they have tickets there for

00:13:54 ◼   ► real AFM live on June the 6th you should

00:13:57 ◼   ► come see us if you're gonna be in town

00:13:59 ◼   ► it's gonna be a gritty good show we're

00:14:01 ◼   ► planning out some fun stuff to do and

00:14:03 ◼   ► yeah I'm really excited about it yeah

00:14:06 ◼   ► just to be clear you don't have to be a

00:14:08 ◼   ► developer who's gotten a ticket to go to

00:14:10 ◼   ► WWC to be part of alt conf that's the

00:14:13 ◼   ► whole as the whole point point of all of

00:14:14 ◼   ► all calm yep all right is that it's next

00:14:16 ◼   ► door it's the alternative conference and

00:14:19 ◼   ► it's free yeah if like me you are not a

00:14:21 ◼   ► developer you're not one of these gods

00:14:24 ◼   ► who makes the apps for us you can go to

00:14:26 ◼   ► Kampf and it's cool you check out things

00:14:28 ◼   ► that are going on there and yep really

00:14:30 ◼   ► live show old conf tickets for our live

00:14:32 ◼   ► show of five dollars and all of that

00:14:34 ◼   ► money goes towards supporting what all

00:14:36 ◼   ► kampf

00:14:36 ◼   ► does providing free content people that

00:14:39 ◼   ► are gonna be in town so if you want to

00:14:40 ◼   ► come and see a great night of podcast

00:14:42 ◼   ► fun get on over to relay of home live on

00:14:45 ◼   ► June the 6th so it's gonna be awesome

00:14:46 ◼   ► and go get tickets at op conf calm to

00:14:51 ◼   ► see the relay FM live show this episode

00:14:53 ◼   ► of cortex is brought to you by indogene

00:14:55 ◼   ► oh we've indogene oh you can say goodbye

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00:16:58 ◼   ► show and real afm how is the year of

00:17:01 ◼   ► order got going sorry I had something my

00:17:04 ◼   ► throat there is it going okay you sound

00:17:06 ◼   ► ridiculous when you do that yeah of

00:17:08 ◼   ► course nobody says order like that

00:17:10 ◼   ► that's crazy

00:17:11 ◼   ► why would you yeah why would you that's

00:17:13 ◼   ► ridiculous but

00:17:16 ◼   ► yeah so year of order year of order is

00:17:21 ◼   ► is going well but there's a thing I feel

00:17:24 ◼   ► like I want to get it on the record now

00:17:25 ◼   ► just to put this to put this at the

00:17:27 ◼   ► beginning I have a very strong feeling

00:17:30 ◼   ► that this is going to be much more like

00:17:32 ◼   ► the years of order like I think I have a

00:17:36 ◼   ► feeling this is a theme that is not

00:17:39 ◼   ► going to be done it is a regime it's

00:17:46 ◼   ► like the regime of order like that I

00:17:48 ◼   ► don't have any specifics that I want to

00:17:51 ◼   ► really talk about on on the show but I

00:17:52 ◼   ► could just say like it's a thing that

00:17:53 ◼   ► I'm being very deliberate and also very

00:17:56 ◼   ► slow about like I'm trying not to rush a

00:18:01 ◼   ► bunch of things and also making it too

00:18:05 ◼   ► bit later but there's there are some

00:18:06 ◼   ► things where I feel like the year of

00:18:09 ◼   ► redirection slash chaos didn't really

00:18:13 ◼   ► end until like mid-february there were

00:18:16 ◼   ► some projects that kind of lingered over

00:18:17 ◼   ► and just being very delivered with it

00:18:20 ◼   ► but I want to get it on the record now

00:18:21 ◼   ► because future me might look like he

00:18:25 ◼   ► just couldn't think of a new theme for

00:18:28 ◼   ► the year when we have our next

00:18:29 ◼   ► discussion about like what are the

00:18:31 ◼   ► themes for the year I want it I want to

00:18:33 ◼   ► current me to save him and get it on the

00:18:35 ◼   ► record that if that guy thinks it's we

00:18:38 ◼   ► just need to have another year of order

00:18:40 ◼   ► to lead into the regime of order that he

00:18:43 ◼   ► was already thinking about it way back

00:18:46 ◼   ► at the beginning of the year it just

00:18:48 ◼   ► this feels like the more I think about

00:18:51 ◼   ► it and the more I do it just feels like

00:18:53 ◼   ► a much bigger thing than actually a a

00:18:55 ◼   ► single year because I really do feel

00:18:57 ◼   ► like this is touching on lots of

00:18:59 ◼   ► different aspects of my life so I feel

00:19:01 ◼   ► like this may be the years of order that

00:19:03 ◼   ► that's that might be I might be able to

00:19:05 ◼   ► help you here I've opened up the fuss

00:19:06 ◼   ► Oris mm-hmm

00:19:08 ◼   ► what about the year of procedure or the

00:19:10 ◼   ► year of structure the era of

00:19:13 ◼   ► codification you could just keep doing

00:19:16 ◼   ► that right so it's like it's the same

00:19:17 ◼   ► thing but you give it a different name

00:19:18 ◼   ► every year no that's dumb that's done a

00:19:21 ◼   ► year of symmetry that doesn't even make

00:19:23 ◼   ► no that doesn't even make any sense

00:19:25 ◼   ► there Mike ooh year of hominid I like

00:19:27 ◼   ► that one I could do some fun things took

00:19:29 ◼   ► it

00:19:29 ◼   ► about that you have harmony though that

00:19:32 ◼   ► feels like a very different kind of year

00:19:34 ◼   ► than the year of order your year of

00:19:35 ◼   ► order is that is not the same as harmony

00:19:37 ◼   ► your thesaurus is broken and it needs to

00:19:39 ◼   ► be better at the solarizing but no I

00:19:42 ◼   ► just I'm not gonna I'm not going to try

00:19:44 ◼   ► to pull one over on the audience by

00:19:47 ◼   ► giving the same thing a different name I

00:19:49 ◼   ► just I just wanted to get on the record

00:19:50 ◼   ► and this is also again well hi I like to

00:19:52 ◼   ► speak in terms of like seasons and even

00:19:55 ◼   ► this idea of like the year of order like

00:19:56 ◼   ► but when did when does the years start

00:19:58 ◼   ► like who knows whenever uh years to me

00:20:02 ◼   ► they can be two years they can be one

00:20:04 ◼   ► year who knows but I just have a feeling

00:20:06 ◼   ► like this is going to be a much a much

00:20:08 ◼   ► larger project and I want to get it on

00:20:10 ◼   ► record now for future me but that's

00:20:12 ◼   ► that's it's gonna happen

00:20:14 ◼   ► also I don't really have any specific

00:20:16 ◼   ► thoughts about this but I can already

00:20:18 ◼   ► see what is going to be the first really

00:20:21 ◼   ► major obstacle towards the year of order

00:20:23 ◼   ► which is yesterday I was finishing up my

00:20:26 ◼   ► travel schedule for the next couple

00:20:28 ◼   ► months and you know how we've discussed

00:20:32 ◼   ► you have that feeling of overwhelming

00:20:33 ◼   ► Ness I I definitely I was looking at the

00:20:37 ◼   ► things that I have booked myself for for

00:20:40 ◼   ► the next several months and I just

00:20:41 ◼   ► thought oh god like I got that real

00:20:45 ◼   ► tightness in much and I had this feeling

00:20:47 ◼   ► of like like travel sick without even

00:20:51 ◼   ► going this is so all good for me because

00:20:54 ◼   ► I'm I feel I'm I'm so sorry I feel like

00:20:59 ◼   ► I'm to blame for all of this anybody

00:21:02 ◼   ► here's the thing Mike you're not to

00:21:03 ◼   ► blame for all of this you are but a part

00:21:05 ◼   ► of this right of course you are part of

00:21:08 ◼   ► it but not remotely all of it but but it

00:21:11 ◼   ► was it was just a funny thing to be

00:21:13 ◼   ► looking at the travel schedule and like

00:21:15 ◼   ► oh my god and and recognizing that this

00:21:18 ◼   ► was really one of the things that that

00:21:19 ◼   ► started me thinking about the year of

00:21:21 ◼   ► order was doing all the travel last year

00:21:22 ◼   ► and feeling like I would through my life

00:21:24 ◼   ► into chaos and so I have I'm just aware

00:21:27 ◼   ► of trying to think about this in advance

00:21:29 ◼   ► and I've been thinking about some

00:21:32 ◼   ► strategies that I'm just toying with

00:21:34 ◼   ► right now about how to try to maintain

00:21:36 ◼   ► order in my life throughout a chaotic

00:21:37 ◼   ► schedule but when I was running over the

00:21:40 ◼   ► dates and plans and things with my

00:21:41 ◼   ► assistant she

00:21:43 ◼   ► had an idea which was the idea that made

00:21:46 ◼   ► me feel sick because I thought oh she's

00:21:47 ◼   ► not wrong but her suggestion was well

00:21:50 ◼   ► why don't you just fly to America in

00:21:53 ◼   ► April and not come back until the end of

00:21:56 ◼   ► June no that's crazy

00:22:01 ◼   ► Oh actually it's not that crazy it's a

00:22:06 ◼   ► crazy idea it is it might make sense in

00:22:09 ◼   ► your situation doesn't mean it's less

00:22:11 ◼   ► crazy it's a crazy that is wild because

00:22:14 ◼   ► like at that point like if you look like

00:22:16 ◼   ► you have a special situation but if you

00:22:18 ◼   ► were me I could be pushing up against

00:22:20 ◼   ► visa regulations I have a question for

00:22:29 ◼   ► you on this right yeah because you are a

00:22:32 ◼   ► man who cannot be made to do things

00:22:37 ◼   ► right like if you don't want to do

00:22:39 ◼   ► something you won't do it and and it

00:22:42 ◼   ► kind of doesn't matter what it is like

00:22:44 ◼   ► if you don't want to do it you won't do

00:22:46 ◼   ► it like people cannot pressure you into

00:22:48 ◼   ► doing things because you're very

00:22:50 ◼   ► strong-willed like that so considering

00:22:53 ◼   ► you know how much of a stress this

00:22:57 ◼   ► travel might be to you why are you doing

00:22:59 ◼   ► it all I mean why do we do anything like

00:23:01 ◼   ► because then that's not you do a thing

00:23:06 ◼   ► because it makes sense to do and this is

00:23:10 ◼   ► one thing this is one of the cases where

00:23:11 ◼   ► I don't want to get into into too many

00:23:14 ◼   ► of the particulars right now because

00:23:15 ◼   ► it's like it's just like a long story

00:23:16 ◼   ► but part part of it just is that at this

00:23:19 ◼   ► stage in my life it makes way more sense

00:23:20 ◼   ► and there's way more reasons to do

00:23:22 ◼   ► traveling than there was before and and

00:23:25 ◼   ► that's why I feel like I'm willing to

00:23:27 ◼   ► suck up a bunch of jetlag and disruption

00:23:31 ◼   ► to my calendar and once um once I'm able

00:23:36 ◼   ► to make that decision I always feel like

00:23:39 ◼   ► if I'm traveling if I'm going like I'm

00:23:42 ◼   ► going to be flying to America anyway I

00:23:44 ◼   ► might as well try to double or triple up

00:23:49 ◼   ► on what the trip actually is so there's

00:23:52 ◼   ► another there's a number of times where

00:23:53 ◼   ► it's like oh I'm flying into America for

00:23:56 ◼   ► I don't know maybe a thing on the west

00:23:58 ◼   ► coast and then then immediately I start

00:24:01 ◼   ► thinking about like well is there

00:24:03 ◼   ► something I can do on the East Coast on

00:24:05 ◼   ► my way in and also on the East Coast on

00:24:07 ◼   ► my way out and then I start planning

00:24:09 ◼   ► things like that so there are ways in

00:24:11 ◼   ► which I am sort of the the source of my

00:24:14 ◼   ► own problem but I don't I don't view it

00:24:17 ◼   ► as a problem I view it as like if I'm

00:24:19 ◼   ► going to go through this anyway how can

00:24:20 ◼   ► I try to maximize this time either in

00:24:23 ◼   ► like a business way or either in a

00:24:25 ◼   ► family or a personal way so that that's

00:24:28 ◼   ► partly why my travel schedule does look

00:24:30 ◼   ► a little crazy is I'm also taking things

00:24:32 ◼   ► and expanding them a little bit in

00:24:34 ◼   ► either direction to say like if I'm

00:24:36 ◼   ► going to be there anyway what's nearby

00:24:39 ◼   ► or can I combine this with another trip

00:24:41 ◼   ► so that's why trips to America very

00:24:43 ◼   ► quickly become at least two trips to

00:24:45 ◼   ► America for me yes yeah I'm still

00:24:47 ◼   ► interested to see how this plays out

00:24:49 ◼   ► though because that amount of travel was

00:24:51 ◼   ► part of a big contributing factor to

00:24:54 ◼   ► what made last year a year of chaos yep

00:24:56 ◼   ► but now you're doing basically the same

00:24:58 ◼   ► amount of travel but claiming it's gonna

00:25:00 ◼   ► be in order so I'm gonna no no no II

00:25:02 ◼   ► need to see where that goes just to be

00:25:04 ◼   ► clear here I'm not claiming it's going

00:25:06 ◼   ► to be an order oh I do Monde I would

00:25:09 ◼   ► demand but this is a situation where you

00:25:11 ◼   ► can't you can't make demands of your

00:25:14 ◼   ► future self because that guy doesn't

00:25:15 ◼   ► listen I'm not saying that it's going to

00:25:18 ◼   ► be order 'fl I fully expect there's

00:25:21 ◼   ► going to be a lot of stumbling over the

00:25:23 ◼   ► year of order during a summer of busy

00:25:26 ◼   ► travel but I'm just because I'm thinking

00:25:28 ◼   ► of the benefit of the year themes it's

00:25:31 ◼   ► like what do I want this year to be like

00:25:32 ◼   ► I wanted to be more order Philander then

00:25:35 ◼   ► it naturally starts me thinking ideas

00:25:37 ◼   ► about if I am going to be traveling and

00:25:40 ◼   ► I know from experience that it was kind

00:25:43 ◼   ► of a chaotic disaster last year

00:25:45 ◼   ► what can I try to do to minimize that

00:25:48 ◼   ► while I'm traveling so that that's all I

00:25:50 ◼   ► can I have some ideas about ways I could

00:25:53 ◼   ► try to make it better but I know it's

00:25:56 ◼   ► there's there's the ideal of how I would

00:25:58 ◼   ► want the travel to go and there's the

00:26:00 ◼   ► reality of how it actually will go but

00:26:03 ◼   ► maybe there are some strategies I can

00:26:05 ◼   ► try to implement to at least make it

00:26:06 ◼   ► more like the way I want it to be than

00:26:09 ◼   ► it was last

00:26:09 ◼   ► I think we've got some really

00:26:12 ◼   ► interesting themes going on this yeah I

00:26:14 ◼   ► think it's clear in the fact that we

00:26:16 ◼   ► keep talking about them mmm there is

00:26:18 ◼   ► like the two main things that we have

00:26:21 ◼   ► going on they seem to be moving way more

00:26:24 ◼   ► than last year's themes you know like

00:26:26 ◼   ► there seems to be more kind of like

00:26:28 ◼   ► ongoing development with them it's

00:26:30 ◼   ► interesting I think we've both really I

00:26:32 ◼   ► mean I know I have at least that really

00:26:34 ◼   ► latched on to my same idea yeah this

00:26:36 ◼   ► year because it's branching out could

00:26:38 ◼   ► mean so many things so and maybe putting

00:26:42 ◼   ► too much on myself because I want to

00:26:44 ◼   ► keep like going by the theme but I will

00:26:48 ◼   ► say that right now it is pretty exciting

00:26:50 ◼   ► yeah I think it is I feel like we both

00:26:52 ◼   ► have particularly good useful themes

00:26:56 ◼   ► this year from some of our our private

00:26:58 ◼   ► discussions as well I feel like they are

00:27:00 ◼   ► particularly relevant themes related to

00:27:02 ◼   ► like what has happened in the past year

00:27:04 ◼   ► and what we expect to happen in the

00:27:05 ◼   ► upcoming year like I think that they are

00:27:06 ◼   ► good they are good themes and it's nice

00:27:09 ◼   ► to have the theme to to orient your life

00:27:12 ◼   ► and your and your mind around to just

00:27:14 ◼   ► like keep focused on this idea as

00:27:16 ◼   ► opposed to goals which as we all know

00:27:18 ◼   ► goals are dumb gray I want to return to

00:27:22 ◼   ► the real kind of tempo item in the

00:27:24 ◼   ► history of our show email I want to talk

00:27:28 ◼   ► about email a little bit oh the wheel

00:27:30 ◼   ► uh-huh yeah because I hate email apps

00:27:34 ◼   ► again Oh Mike so you're going through

00:27:39 ◼   ► email what I went through with task

00:27:40 ◼   ► managers yep I hate email well I'm

00:27:43 ◼   ► coming surrett with task managers as

00:27:44 ◼   ► well I did a couple of days ago I kind

00:27:47 ◼   ► of looked up my iPad and I was like I'm

00:27:48 ◼   ► not happy with anything all systems that

00:27:53 ◼   ► I have I am unhappy with all of them I

00:27:56 ◼   ► don't know why this is going on I have

00:27:58 ◼   ► this very clear mental image of you like

00:28:00 ◼   ► a little child just with your arms

00:28:01 ◼   ► crossed and frowning and your iPad like

00:28:03 ◼   ► none of this is good don't wipe my

00:28:05 ◼   ► finger at it let's go what's going on

00:28:09 ◼   ► with your email because you've been

00:28:10 ◼   ► using what I've used for a long time

00:28:14 ◼   ► despite its many problems right you have

00:28:19 ◼   ► always been very upfront about that Mao

00:28:21 ◼   ► is a buggy app

00:28:23 ◼   ► and there are two problems that I have

00:28:26 ◼   ► one has been persistent which has been

00:28:28 ◼   ► nagging away at me in that when I have

00:28:31 ◼   ► an email application and I send an email

00:28:34 ◼   ► what I don't want my email app to do is

00:28:37 ◼   ► to completely lock up which is what it

00:28:41 ◼   ► does yeah that's that that would seem

00:28:43 ◼   ► bad yes so every time I send an email

00:28:45 ◼   ► with airmail the app completely freezes

00:28:48 ◼   ► for a period of time well it's busy

00:28:49 ◼   ► sending the email that's what I guess it

00:28:51 ◼   ► is so like I'd send an email and then if

00:28:53 ◼   ► I open another application into split

00:28:55 ◼   ► view was the emails sending everything

00:28:57 ◼   ► crashes and sometimes I just leave it

00:29:00 ◼   ► there and the app will just crash I what

00:29:03 ◼   ► I will say for email is they have a no

00:29:07 ◼   ► error rate of like not sending their

00:29:10 ◼   ► email so like if the app crashes they

00:29:12 ◼   ► will always send it when the app is

00:29:14 ◼   ► opened again but I still just I get

00:29:17 ◼   ► frustrated every time I use my email

00:29:19 ◼   ► application to send an email and my

00:29:21 ◼   ► email application becomes unresponsive

00:29:23 ◼   ► it just feels like something that

00:29:25 ◼   ► shouldn't be happening and yeah this has

00:29:28 ◼   ► been annoyingly concerning yeah is

00:29:31 ◼   ► concerning and then a couple of days ago

00:29:33 ◼   ► I open air mail and it sent every email

00:29:36 ◼   ► in my inbox to the archive okay I don't

00:29:42 ◼   ► know why it did it I couldn't stop it

00:29:44 ◼   ► and that was just the situation that I

00:29:47 ◼   ► was in okay I just need to pause here

00:29:49 ◼   ► for a little bit of clarification

00:29:50 ◼   ► because my understanding of your system

00:29:54 ◼   ► is that you only ever have like seven

00:29:57 ◼   ► emails in your inbox right yep so it's

00:30:00 ◼   ► not was for other people this this is a

00:30:03 ◼   ► huge disaster for you isn't obviously no

00:30:05 ◼   ► bueno

00:30:06 ◼   ► but so you're losing like seven to ten

00:30:09 ◼   ► messages rather here's the problem oh I

00:30:12 ◼   ► know what the problem is I just wanted

00:30:14 ◼   ► to clarify I think you know I trust me

00:30:16 ◼   ► I'm not like you just lost seven

00:30:19 ◼   ► messages no no I understand

00:30:21 ◼   ► these are messages that require a

00:30:22 ◼   ► response yep they're all they're the

00:30:24 ◼   ► most important emails the most important

00:30:27 ◼   ► over a period of time which is not

00:30:29 ◼   ► linear right so when they are gone they

00:30:33 ◼   ► they're just gone mm-hmm right like

00:30:35 ◼   ► that's it now

00:30:37 ◼   ► and I had to reconstruct them from

00:30:39 ◼   ► memory as to what was what I thought was

00:30:41 ◼   ► in my inbox so this is one of those this

00:30:43 ◼   ► is the worst kind of for me like data

00:30:45 ◼   ► loss type problem yeah when you know

00:30:48 ◼   ► something's gone but you don't know what

00:30:51 ◼   ► it was yeah I 100% agree that is

00:30:54 ◼   ► definitely the worst kind of data loss

00:30:56 ◼   ► problem the that's like a known unknown

00:30:59 ◼   ► like you know for sure there were seven

00:31:03 ◼   ► to ten exactly how many did I get all of

00:31:06 ◼   ► them did I forget one now now you just

00:31:09 ◼   ► live in a cloud of uncertainty and and

00:31:11 ◼   ► also that is the kind of thing that that

00:31:13 ◼   ► for me when an app does that kind of

00:31:16 ◼   ► thing you suddenly feel like I can't

00:31:18 ◼   ► trust you to do any yeah I don't trust

00:31:19 ◼   ► it anymore

00:31:20 ◼   ► it doesn't matter if it's been working

00:31:22 ◼   ► perfectly for a year that kind of error

00:31:24 ◼   ► is the like nope I'm gone hey I need to

00:31:27 ◼   ► just stay like I am on the beta of a

00:31:29 ◼   ► male right look I am on a beta version

00:31:31 ◼   ► but some of the problems that it has

00:31:34 ◼   ► basically all of the problems that it

00:31:36 ◼   ► has still exists in the stable version

00:31:38 ◼   ► maybe if I was on a regular version it

00:31:40 ◼   ► wouldn't work I'd ever archived

00:31:42 ◼   ► everything but honestly that was just

00:31:44 ◼   ► the straw that broke the camel's back

00:31:46 ◼   ► right like I was already getting more

00:31:48 ◼   ► and more frustrated with it and the

00:31:50 ◼   ► reason I've never switched from airmail

00:31:51 ◼   ► is because I have never found found any

00:31:54 ◼   ► email application that works for me as

00:31:56 ◼   ► good as that one does from like how my

00:31:57 ◼   ► system works so I've been trying to

00:32:01 ◼   ► think like what do I need from an email

00:32:03 ◼   ► application so I have a few things I

00:32:05 ◼   ► want to list right I need a unified

00:32:07 ◼   ► inbox for multiple services not just

00:32:09 ◼   ► Gmail it has to have great iOS apps

00:32:12 ◼   ► which include things like drag and drop

00:32:14 ◼   ► on the iPad or even split view there's

00:32:17 ◼   ► an app called Edison mail that I was

00:32:18 ◼   ► thought was really nice but they broke

00:32:21 ◼   ► something and now it won't do split view

00:32:23 ◼   ► and they're not 100% sure when that's

00:32:24 ◼   ► coming back to the application what that

00:32:26 ◼   ► means I can't use it because now I don't

00:32:29 ◼   ► trust them either right yeah but I would

00:32:32 ◼   ► be like Oh Mike you can live without

00:32:33 ◼   ► drag and drop if it split view forget it

00:32:36 ◼   ► yeah drag and drop I can live without

00:32:37 ◼   ► even though it's like it's really

00:32:39 ◼   ► important to me if like if it was the

00:32:40 ◼   ► only feature that an app didn't have I

00:32:42 ◼   ► would get used to it but I can't have an

00:32:45 ◼   ► email application that doesn't work and

00:32:46 ◼   ► split on my iPad because that's how I

00:32:48 ◼   ► use email application

00:32:49 ◼   ► email application has to be next to

00:32:51 ◼   ► Safari otherwise it's 25% as useful

00:32:55 ◼   ► ideally it would have a Mac app but if

00:32:58 ◼   ► it didn't it would play nicely with

00:33:00 ◼   ► other applications like I don't want an

00:33:02 ◼   ► email after that like takes all of my

00:33:04 ◼   ► email and does something to it right

00:33:07 ◼   ► like I don't want that asking for the

00:33:08 ◼   ► mac app has already set the bar quite

00:33:10 ◼   ► high mm-hmm as long as it plays nicely

00:33:12 ◼   ► with a male or male on the Mac I'm fine

00:33:14 ◼   ► with that

00:33:15 ◼   ► right like that will do for me yeah and

00:33:17 ◼   ► by play nicely you mean it it's not

00:33:20 ◼   ► making special custom folders exact

00:33:22 ◼   ► whatever it does but yeah I I agree at

00:33:25 ◼   ► some point I did try a couple email

00:33:27 ◼   ► clients that did that kind of thing and

00:33:28 ◼   ► I'm immediately like no no no no you

00:33:31 ◼   ► don't mess with the folder structure of

00:33:33 ◼   ► my email like I don't care how good of

00:33:35 ◼   ► an app you are like you're gonna you're

00:33:38 ◼   ► gonna use straight-up IMAP with my

00:33:40 ◼   ► folders and you're gonna like it like

00:33:41 ◼   ► that that's what's gonna happen email

00:33:43 ◼   ► app no none of these special folders and

00:33:45 ◼   ► moving things around because that also

00:33:47 ◼   ► feels like it's like the Evernote

00:33:49 ◼   ► problem like how do I ever get out of

00:33:51 ◼   ► this system right like I'm gonna need to

00:33:53 ◼   ► move at some point so yeah that's a

00:33:54 ◼   ► total deal-breaker yep so we'll say I do

00:33:56 ◼   ► use sandbox right now which does some of

00:33:58 ◼   ► this stuff we're like filtering into

00:34:00 ◼   ► folders but sandbox can in theory work

00:34:02 ◼   ► of any applications what it's doing is

00:34:04 ◼   ► applying Gmail labels to things right so

00:34:06 ◼   ► I like that it works for me but that

00:34:08 ◼   ► using sandbox has introduced enough a

00:34:10 ◼   ► requirement for an email application

00:34:12 ◼   ► that there has to be quick and easy

00:34:14 ◼   ► access to labels or folders however it

00:34:16 ◼   ► calls them and in a sidebar which is

00:34:19 ◼   ► customizable so I've used a bunch of

00:34:21 ◼   ► apps which shows me every folder every

00:34:23 ◼   ► label that's no good because I only ever

00:34:25 ◼   ► want to see two of them I don't need

00:34:27 ◼   ► rest and so there are some apps that

00:34:30 ◼   ► will do this some that won't any push

00:34:32 ◼   ► notifications and a big one for me is a

00:34:34 ◼   ► clear business model if I am gonna start

00:34:38 ◼   ► using an email application I want to be

00:34:40 ◼   ► confident it's gonna be around next week

00:34:42 ◼   ► and if there is no I don't care what the

00:34:44 ◼   ► business model is to a point I just need

00:34:46 ◼   ► to be able to trace where the money's

00:34:48 ◼   ► coming from if I can't do that I don't

00:34:50 ◼   ► want to use it I don't you just want it

00:34:52 ◼   ► to be free though mic isn't free great

00:34:55 ◼   ► no I I mean I don't care I mean so like

00:34:59 ◼   ► I will pay I have no problem paying I'll

00:35:01 ◼   ► pay a subscription I have no problem

00:35:02 ◼   ► paying

00:35:02 ◼   ► and I don't care if it's free if it

00:35:04 ◼   ► makes sense right so like Microsoft

00:35:06 ◼   ► Outlook I know why that's free mmm oh

00:35:08 ◼   ► that's a good comparison yeah that's

00:35:10 ◼   ► that's a really good thing that is a

00:35:12 ◼   ► free app that I could feel good about

00:35:14 ◼   ► too with most free apps I feel like oh

00:35:17 ◼   ► this is garbage because what they want

00:35:18 ◼   ► me to do is become an office 365

00:35:20 ◼   ► customer like that's the business model

00:35:22 ◼   ► right get me into the Microsoft

00:35:24 ◼   ► ecosystem like I'm fine with that

00:35:27 ◼   ► or like Gmail on fire Gmail being free

00:35:29 ◼   ► like I'm good with it as long as there's

00:35:31 ◼   ► a reason for it if it's just like hey

00:35:33 ◼   ► we're a start-up in our email apps free

00:35:35 ◼   ► it's like yeah but where's the money

00:35:36 ◼   ► because businesses need that and so you

00:35:40 ◼   ► know and there are things right that I'm

00:35:41 ◼   ► willing to accept so like Gmail being

00:35:44 ◼   ► free I know it's because they use it to

00:35:45 ◼   ► serve ads to me and I'm fine with that

00:35:47 ◼   ► so I just something you know I'm I need

00:35:50 ◼   ► to know where the money's coming from so

00:35:51 ◼   ► I'm out in the email app woodenness once

00:35:54 ◼   ► again nothing is making me happy right

00:35:57 ◼   ► now to move away from email but I also

00:35:59 ◼   ► don't want to be on air mail so I don't

00:36:03 ◼   ► know expect to hear more from me about

00:36:04 ◼   ► this but I'm out in the wilderness and

00:36:07 ◼   ► everyone's gonna have suggestions and I

00:36:08 ◼   ► appreciate them like if you think you

00:36:10 ◼   ► have an app that conserves can give me

00:36:12 ◼   ► what I'm looking for like I want to know

00:36:14 ◼   ► in the reddit but my cursory searching

00:36:18 ◼   ► has told me that nothing nothing exists

00:36:20 ◼   ► I assume that Gmail is free because the

00:36:23 ◼   ► business model is actually there's an AI

00:36:25 ◼   ► that is slowly improving itself and it

00:36:27 ◼   ► just needs access to more and more data

00:36:29 ◼   ► yes that's what the actual business

00:36:30 ◼   ► model it's it's like oh the computer

00:36:33 ◼   ► sent it and it wants to know everything

00:36:34 ◼   ► about humans that's why Gmail is free as

00:36:37 ◼   ► a business model you know this clear are

00:36:42 ◼   ► you sending AI looking to take over the

00:36:44 ◼   ► world that's good at least I know what

00:36:45 ◼   ► you're doing not some flock by night

00:36:47 ◼   ► startup I can accept it right like the

00:36:50 ◼   ► AI needs it needs its brain juice you

00:36:52 ◼   ► know anyway it's gonna get it I suppose

00:36:54 ◼   ► that's a long list Mike I wish you I

00:36:57 ◼   ► wish you the best of luck with this but

00:37:00 ◼   ► all I can ever think when I look at

00:37:02 ◼   ► lists like this is just this fact of

00:37:04 ◼   ► life that with anything if you're trying

00:37:08 ◼   ► to make a decision or you're trying to

00:37:09 ◼   ► find something do you have one

00:37:12 ◼   ► requirement okay

00:37:14 ◼   ► you're probably going to be pretty happy

00:37:16 ◼   ► do you have two requirements you can

00:37:18 ◼   ► probably find something to with two

00:37:20 ◼   ► requirements that's too like a market

00:37:21 ◼   ► the instant you get to three or more

00:37:24 ◼   ► requirements I'm astounded about the

00:37:26 ◼   ► like the nonlinear descent of options

00:37:29 ◼   ► that if you're looking for something

00:37:32 ◼   ► that has three or four things it's like

00:37:34 ◼   ► your options decrease to nothing almost

00:37:37 ◼   ► immediately yeah so I'm looking at this

00:37:39 ◼   ► I'm looking at Mike has six bullet

00:37:40 ◼   ► points it's like no the universe is not

00:37:43 ◼   ► large enough that anywhere has sentient

00:37:46 ◼   ► life created an app that would meet all

00:37:48 ◼   ► of these requirements for you like I

00:37:49 ◼   ► think I think that's the situation I'm

00:37:51 ◼   ► willing to bend some of these I don't

00:37:54 ◼   ► know which ones right I think it depends

00:37:56 ◼   ► on what the application can do for me

00:37:58 ◼   ► because there are always changes I can

00:38:00 ◼   ► make to my system like my requirements

00:38:02 ◼   ► right now are built upon what I've

00:38:04 ◼   ► learned in using airmail for multiple

00:38:06 ◼   ► years right so honestly the application

00:38:09 ◼   ► that does the most of these is email and

00:38:11 ◼   ► I am aware of that

00:38:13 ◼   ► but the plan is to try and move away

00:38:15 ◼   ► from airmail so I will make compromise

00:38:17 ◼   ► but I don't know what those compromises

00:38:19 ◼   ► will be yet right right right

00:38:22 ◼   ► okay because I need to find an

00:38:23 ◼   ► application where I'm like okay I like

00:38:25 ◼   ► this app it doesn't do this one thing

00:38:27 ◼   ► but I'm willing to look past that now

00:38:30 ◼   ► Edison was the closest that kind of did

00:38:33 ◼   ► a lot of it but it's failing point might

00:38:36 ◼   ► be the most important which is has to

00:38:40 ◼   ► feel like a really good iPad app because

00:38:43 ◼   ► that's where I'm doing the vast majority

00:38:45 ◼   ► of my email so you know maybe I'll look

00:38:48 ◼   ► at it again but I'm not so sure like a

00:38:52 ◼   ► good app but if you do something to your

00:38:54 ◼   ► application that breaks split view and

00:38:55 ◼   ► you're not sure how long it's gonna take

00:38:56 ◼   ► to fix it but you a warning for me right

00:39:00 ◼   ► like it will this happen again so I'm

00:39:03 ◼   ► out in the wilderness that's where I

00:39:05 ◼   ► feel like I'm at right now like just

00:39:07 ◼   ► emails

00:39:08 ◼   ► there's envelopes and paper planes all

00:39:10 ◼   ► around my iPad right and I just have two

00:39:19 ◼   ► rows of icons that are paper planes or

00:39:21 ◼   ► envelopes email is neither of those

00:39:25 ◼   ► things

00:39:25 ◼   ► there is no paper involved in email

00:39:28 ◼   ► but the paper this is like the icon of

00:39:32 ◼   ► the paper plane has just so become an

00:39:33 ◼   ► email to me I'm like what do you mean

00:39:34 ◼   ► the paper plane is an email obviously

00:39:36 ◼   ► that's email you send it off with a

00:39:39 ◼   ► little with a little cute animation

00:39:40 ◼   ► where it swirls over as it goes like

00:39:42 ◼   ► this is how like we end up with a floppy

00:39:44 ◼   ► disk icon of save yeah of course right

00:39:47 ◼   ► and that we're in this world now where

00:39:50 ◼   ► people don't actually send letters

00:39:52 ◼   ► anymore they send emails that's how

00:39:54 ◼   ► you'd communicate with each other but

00:39:56 ◼   ► now emails is some email is somehow

00:39:58 ◼   ► synonymous for paper from it from a

00:40:00 ◼   ► design perspective right it doesn't make

00:40:02 ◼   ► any sense

00:40:02 ◼   ► so like I wonder the thing that replaces

00:40:05 ◼   ► email like what will its icon be right

00:40:08 ◼   ► like what will the eventual icon for

00:40:10 ◼   ► email be and then we're just gonna keep

00:40:12 ◼   ► going down that roof forever but as I

00:40:14 ◼   ► was thinking a lot about email it

00:40:17 ◼   ► brought me back to something that you

00:40:18 ◼   ► had mentioned last episode that you were

00:40:22 ◼   ► gonna try and do something about your

00:40:24 ◼   ► email backlog and you'd mentioned you

00:40:28 ◼   ► hadn't opened email for months so my

00:40:31 ◼   ► thought was kind of like is it even

00:40:33 ◼   ► worth it like how do you go through that

00:40:35 ◼   ► like is it even worth going through it

00:40:38 ◼   ► or surely all of the questions asked

00:40:41 ◼   ► have been answered by the fact that you

00:40:42 ◼   ► never replied so like isn't it worth

00:40:46 ◼   ► just like command a and archive this

00:40:49 ◼   ► episode of cortex is brought to you by

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00:42:13 ◼   ► got a lot I got a lot of comments from

00:42:15 ◼   ► the last show people like hey dude have

00:42:18 ◼   ► you heard of email bankruptcy mmhmm yeah

00:42:21 ◼   ► I've heard of email bankruptcy I think

00:42:23 ◼   ► maybe for some people that can work but

00:42:26 ◼   ► that that would not work for me I will

00:42:29 ◼   ► say personally I think email bankruptcy

00:42:31 ◼   ► is a terrible idea and basically every

00:42:34 ◼   ► situation I just don't think that's the

00:42:37 ◼   ► right way I don't know what the right

00:42:38 ◼   ► way is to deal with 20,000 emails but I

00:42:41 ◼   ► think it's it's it's not good because I

00:42:43 ◼   ► think what feel like if you've done that

00:42:45 ◼   ► once you'll be doing it forever yeah I

00:42:47 ◼   ► don't know like I can see situations

00:42:49 ◼   ► where it makes sense like I think of I

00:42:51 ◼   ► mentioned before but like when I used to

00:42:52 ◼   ► be a teacher and I'd you know be away

00:42:54 ◼   ► for being sick or something and come

00:42:55 ◼   ► back and they were just like thousands

00:42:56 ◼   ► of emails in my inbox and and that to me

00:42:59 ◼   ► was like hey you're all all of this is

00:43:01 ◼   ► going away and it struck me as I think

00:43:04 ◼   ► the optimal case for email bankruptcy

00:43:06 ◼   ► which is important things will come back

00:43:09 ◼   ► and that was my experience that like in

00:43:12 ◼   ► a working environment email bankruptcy

00:43:13 ◼   ► is many ways much easier to do yeah I

00:43:17 ◼   ► mean I used to do an element of this at

00:43:19 ◼   ► the bank but not all of it though and

00:43:21 ◼   ► like and I would look at it right yeah I

00:43:24 ◼   ► don't think that it's a totally useless

00:43:26 ◼   ► idea I just I feel like I don't know

00:43:29 ◼   ► maybe you need to be as I was a very

00:43:33 ◼   ► strategic slacker

00:43:34 ◼   ► if you're going to properly implement

00:43:36 ◼   ► the email Bank like you need to be at

00:43:38 ◼   ► just the right position and you need to

00:43:40 ◼   ► be able to have the expectation that

00:43:42 ◼   ► other people will put in the effort to

00:43:44 ◼   ► reach you about whatever it is that you

00:43:45 ◼   ► need but so the reason that I'm not

00:43:48 ◼   ► doing it now is a couple of folds

00:43:51 ◼   ► [Music]

00:43:53 ◼   ► one of one of the things is I know that

00:43:56 ◼   ► I will just never sleep well at night if

00:44:00 ◼   ► I just archive a year's worth of emails

00:44:02 ◼   ► and never look at them I will not get

00:44:04 ◼   ► the feeling that I want to get which is

00:44:06 ◼   ► I have successfully dealt with this

00:44:08 ◼   ► thing that I've avoided for a really

00:44:10 ◼   ► long time because if I just archive it I

00:44:13 ◼   ► will forever wonder about like is the

00:44:17 ◼   ► taxman gonna show up at my door with the

00:44:19 ◼   ► policeman because I forgot to fill out

00:44:20 ◼   ► some form that some accountants sent to

00:44:23 ◼   ► me ages ago right or like is there just

00:44:26 ◼   ► something important in there that I

00:44:27 ◼   ► missed like I just I would not get the

00:44:29 ◼   ► sense of relief yeah cuz a lot of those

00:44:33 ◼   ► things that are super risky those people

00:44:36 ◼   ► won't care enough to contact you again

00:44:37 ◼   ► like it's on you that's exactly it right

00:44:41 ◼   ► and this is again the difference about

00:44:43 ◼   ► like the school scenario where email

00:44:45 ◼   ► bankruptcy is possible is being a

00:44:47 ◼   ► strategic slacker there it's like ah

00:44:49 ◼   ► whatever most of this stuff is not

00:44:51 ◼   ► really my problem like I know the nature

00:44:52 ◼   ► of this work is all of this is somebody

00:44:54 ◼   ► else's problem and they'll they'll

00:44:56 ◼   ► contact me again I reminded of this

00:44:59 ◼   ► every time the accountant that I pay

00:45:02 ◼   ► every single month to do all of my tax

00:45:06 ◼   ► stuff because I can't do it on my own

00:45:08 ◼   ► when they send me an email and say can

00:45:11 ◼   ► you confirm this is alright before we

00:45:12 ◼   ► submit it and I think to myself why are

00:45:15 ◼   ► we playing this game you know I don't

00:45:18 ◼   ► know this right like you sending me this

00:45:20 ◼   ► to be submitted for the taxman what is

00:45:22 ◼   ► the point in me looking at it right this

00:45:24 ◼   ► is what I'm reminded of this stuff that

00:45:26 ◼   ► drives me I hate that so much it's like

00:45:29 ◼   ► I do it on my own if I knew what this

00:45:31 ◼   ► was yeah I completely agree that that

00:45:35 ◼   ► always strikes me as as fraud and

00:45:37 ◼   ► especially in my situation where it's

00:45:38 ◼   ► like there's hundreds of pages going to

00:45:41 ◼   ► two different countries and several

00:45:45 ◼   ► different like legal structure is that

00:45:48 ◼   ► it's just so complicated like yeah

00:45:51 ◼   ► because also with three different

00:45:52 ◼   ► citizenships like it's crazy

00:45:53 ◼   ► and I always feel the same thing like

00:45:56 ◼   ► like my accountants arranged a signing

00:45:58 ◼   ► day where I have come in and there is

00:46:01 ◼   ► just a table full of stacks of paper and

00:46:04 ◼   ► they're like well you have to sign all

00:46:06 ◼   ► of that

00:46:06 ◼   ► right yeah and you have to agree we did

00:46:09 ◼   ► it correctly

00:46:10 ◼   ► yeah and and we play the game where

00:46:12 ◼   ► they're like do you want some time to

00:46:13 ◼   ► read these 300 pages go put a coffee on

00:46:18 ◼   ► it's time yeah and they're like oh we

00:46:21 ◼   ► sent this to you in PDF form yesterday

00:46:23 ◼   ► and you agree that all of this is

00:46:25 ◼   ► correct is like dude I always feel the

00:46:27 ◼   ► same thing like I would never hire you

00:46:29 ◼   ► if I could just do this like I would be

00:46:32 ◼   ► doing this but thank you a lot of money

00:46:35 ◼   ► yeah it's it's a it's always it is

00:46:38 ◼   ► always a strange

00:46:39 ◼   ► it's crazy making but there is that

00:46:43 ◼   ► balance of like who needs who more in

00:46:45 ◼   ► the email exchange and the other thing

00:46:49 ◼   ► that's that's different here is I think

00:46:56 ◼   ► the nature of being self-employed is

00:46:57 ◼   ► that you you want to make sure you've at

00:46:59 ◼   ► least reviewed all of the messages even

00:47:01 ◼   ► if it's something from like six months

00:47:03 ◼   ► ago there is a way in which I wouldn't

00:47:06 ◼   ► feel good about declaring email

00:47:07 ◼   ► bankruptcy being self-employed without

00:47:11 ◼   ► having looked through those things and

00:47:14 ◼   ► then the other thing which is not really

00:47:17 ◼   ► it's not really broadly applicable but I

00:47:20 ◼   ► just do sort of want to say so people

00:47:22 ◼   ► understand the situation is that like

00:47:25 ◼   ► when you're a person in the public view

00:47:30 ◼   ► sometimes you get sent interesting

00:47:33 ◼   ► emails that are like like the kind of

00:47:35 ◼   ► thing that will happen to some someone

00:47:36 ◼   ► will say like oh hey I listen to the

00:47:37 ◼   ► show and I work at interesting place X

00:47:40 ◼   ► next time you're in City Y if you ever

00:47:43 ◼   ► want to see the behind the scenes like

00:47:44 ◼   ► let me know and and that's the kind of

00:47:48 ◼   ► thing where if someone sent that email

00:47:50 ◼   ► six months ago it doesn't exactly demand

00:47:54 ◼   ► a reply and it's a useful thing to kind

00:47:57 ◼   ► of archive for future reference like oh

00:48:00 ◼   ► when I'm in place why someone sent me an

00:48:03 ◼   ► email about this thing and maybe it's

00:48:06 ◼   ► cool to do right or where people just

00:48:09 ◼   ► contact you because they're like oh hey

00:48:10 ◼   ► I'm interesting person Z and I like your

00:48:13 ◼   ► work if you're ever in City maybe we

00:48:15 ◼   ► meet up for coffee that's also part of

00:48:18 ◼   ► the like why am I going through

00:48:20 ◼   ► this because I think of emails like that

00:48:23 ◼   ► as like infrequent and if not and not

00:48:28 ◼   ► even always accessible but like

00:48:30 ◼   ► infrequent little gems and I do do my

00:48:33 ◼   ► best to try to keep a record of all of

00:48:35 ◼   ► those kind of things so that when I'm in

00:48:37 ◼   ► a place I can try to search and be like

00:48:39 ◼   ► oh has anyone in this locale ever

00:48:41 ◼   ► contacted me about whatever and so

00:48:45 ◼   ► that's that's also why I'm not gonna

00:48:47 ◼   ► declare email bankruptcy because almost

00:48:50 ◼   ► certainly there are messages like that

00:48:51 ◼   ► that don't require a reply but are just

00:48:55 ◼   ► like open doors in the future so it's

00:48:59 ◼   ► it's the combination of all of these

00:49:00 ◼   ► things like worrying about extreme

00:49:02 ◼   ► negative downsides where the person

00:49:04 ◼   ► sending a message doesn't really care

00:49:06 ◼   ► about me following up like eventually

00:49:07 ◼   ► it'll just be a big problem and then

00:49:10 ◼   ► also like these very rare upsides mm-hmm

00:49:13 ◼   ► so so that's why I am very slowly

00:49:17 ◼   ► working my way through this and yeah I'm

00:49:22 ◼   ► going going through email I actually

00:49:25 ◼   ► only just started this morning a little

00:49:26 ◼   ► bit of trying to go through the email

00:49:28 ◼   ► opened up the old email and thought let

00:49:30 ◼   ► me do this let me start digging how many

00:49:34 ◼   ► are in there is not as terrible as

00:49:35 ◼   ► people are probably thinking I have in I

00:49:38 ◼   ► have in like the high hundreds of emails

00:49:40 ◼   ► to go through it's not thousands of

00:49:42 ◼   ► messages I how is it only that many I

00:49:45 ◼   ► mean I'm a little bit confused about

00:49:46 ◼   ► that because I'm assuming that you also

00:49:48 ◼   ► just get a lot of just like people

00:49:50 ◼   ► contacting you for things right like

00:49:52 ◼   ► viewers and stuff like that one of the

00:49:54 ◼   ► things that is great is that years ago I

00:49:58 ◼   ► took down my public contact email off of

00:50:01 ◼   ► the web and uh I don't think I've ever

00:50:04 ◼   ► mentioned it but I've been really

00:50:06 ◼   ► pleased that over the years there's been

00:50:08 ◼   ► like a half-life of random people

00:50:11 ◼   ► sending messages to that address that

00:50:14 ◼   ► has gone down because they come to you

00:50:16 ◼   ► enough of places right and don't Twitter

00:50:18 ◼   ► and on Reddit and things like that I

00:50:20 ◼   ► guess instead where you welcome it and

00:50:21 ◼   ► engage and want to want it to be I think

00:50:24 ◼   ► that is partly the factor like um

00:50:25 ◼   ► reasonably active on Twitter and fairly

00:50:28 ◼   ► active on Reddit especially when shows

00:50:30 ◼   ► or videos go up so people know that they

00:50:32 ◼   ► can contact me there

00:50:34 ◼   ► I was just like I just met to say I

00:50:39 ◼   ► think which is like oh I am I'm very

00:50:41 ◼   ► likely to see messages on reddit but

00:50:43 ◼   ► that I mistook you like do I want to say

00:50:44 ◼   ► that out loud because then people will

00:50:46 ◼   ► try to contact me I read like I don't

00:50:47 ◼   ► know whatever but like that is the case

00:50:48 ◼   ► that like people send me a lot of

00:50:50 ◼   ► messages through reddit and it's

00:50:52 ◼   ► actually not a bad medium because I

00:50:55 ◼   ► often don't feel any real obligation to

00:50:58 ◼   ► reply and still things are sometimes

00:50:59 ◼   ► interesting that come through there so I

00:51:02 ◼   ► think there is a side effect of like

00:51:03 ◼   ► accessibility in other areas plus like

00:51:08 ◼   ► the Internet and people kind of

00:51:10 ◼   ► forgetting what my actual email address

00:51:13 ◼   ► is or just like not bothering to send

00:51:15 ◼   ► stuff through there so over the years

00:51:17 ◼   ► the the amount of messages that I would

00:51:21 ◼   ► get via email from people who just

00:51:22 ◼   ► listen to the podcast or watch the

00:51:24 ◼   ► videos has dramatically decreased in

00:51:26 ◼   ► this like half life kind of way which is

00:51:28 ◼   ► quite frankly fantastic it's really

00:51:31 ◼   ► great and then the other main factors

00:51:33 ◼   ► are the things that we talked about in

00:51:34 ◼   ► earlier show is just that I can much to

00:51:37 ◼   ► my astonishment slack has absorbed I

00:51:41 ◼   ► mean literally thousands of messages and

00:51:44 ◼   ► communications that would have been

00:51:46 ◼   ► emails before like it's it's just

00:51:49 ◼   ► uncountable how many emails slack has

00:51:53 ◼   ► avoided

00:51:53 ◼   ► so the real important communication

00:51:57 ◼   ► happens through slack

00:51:58 ◼   ► and then the other the other bit of a

00:52:00 ◼   ► contributing factor is I do feel kind of

00:52:03 ◼   ► bad about but like people who need to

00:52:07 ◼   ► reach me for something important I have

00:52:09 ◼   ► learned over the years don't contact me

00:52:12 ◼   ► directly

00:52:12 ◼   ► they just contact my assistant directly

00:52:14 ◼   ► and they know that she will get a reply

00:52:17 ◼   ► back to them a million times faster than

00:52:21 ◼   ► if they try to contact me directly and

00:52:23 ◼   ► no small part often because she can just

00:52:25 ◼   ► get the answer or like she knows what

00:52:28 ◼   ► the procedure is

00:52:28 ◼   ► and so like there are a lot of messages

00:52:31 ◼   ► that go to her that I don't even see so

00:52:34 ◼   ► right that's the only reason why my my

00:52:37 ◼   ► situation of having not looked at email

00:52:40 ◼   ► hardly at all last year has not resulted

00:52:42 ◼   ► in like 20,000 messages it's resulted in

00:52:46 ◼   ► like a big

00:52:48 ◼   ► number and there is a thing that like

00:52:50 ◼   ► the messages that are left there are are

00:52:53 ◼   ► all little bits looking at things this

00:52:55 ◼   ► morning like idiosyncratic or difficult

00:52:57 ◼   ► to deal with so they're not easy

00:52:59 ◼   ► messages it's not it's not like a crazy

00:53:03 ◼   ► pile that's going to take me an infinity

00:53:06 ◼   ► of time to dig through it's it's just

00:53:09 ◼   ► like a bunch of messages that I will

00:53:11 ◼   ► hopefully clear eventually and that I do

00:53:13 ◼   ► want to clear eventually because I know

00:53:15 ◼   ► that there is some stuff in there that I

00:53:17 ◼   ► wouldn't want to miss and I also want to

00:53:18 ◼   ► be able to sleep well at night it's the

00:53:21 ◼   ► plan though that you will continue to

00:53:24 ◼   ► look at your email post the point of

00:53:27 ◼   ► putting it all into order again yeah I

00:53:30 ◼   ► think I think what will happen or what I

00:53:34 ◼   ► would like to happen for the year of

00:53:36 ◼   ► order is that I figure out where in my

00:53:41 ◼   ► schedule I should put a clearing of the

00:53:45 ◼   ► email and the problem is like as as time

00:53:50 ◼   ► has gone on I have really found this

00:53:52 ◼   ► interesting thing with my brain that has

00:53:53 ◼   ► changed where my brain just really hates

00:53:56 ◼   ► and is repelled by what I think of as

00:53:59 ◼   ► administrative work in a way that it

00:54:01 ◼   ► didn't used to be like I used to be much

00:54:03 ◼   ► better at dealing with administrative

00:54:05 ◼   ► work and I have definitely gotten way

00:54:06 ◼   ► worse at that over the years I mean I my

00:54:09 ◼   ► expectation would be it's because you

00:54:10 ◼   ► have an assistant who handles a lot of

00:54:12 ◼   ► that stuff for you now exactly like that

00:54:14 ◼   ► like know no doubt about it that's one

00:54:17 ◼   ► of the main reasons is that it's like oh

00:54:19 ◼   ► there's a ton of the stuff that I don't

00:54:21 ◼   ► have to do and then it then suddenly it

00:54:23 ◼   ► switches to like oh I have to do this

00:54:25 ◼   ► administrative tasks like oh that's

00:54:27 ◼   ► terrible like how annoying so I have

00:54:30 ◼   ► definitely gotten way worse at that but

00:54:32 ◼   ► I need to as part of the year of order

00:54:34 ◼   ► kind of sit down and figure out when is

00:54:37 ◼   ► it that I'm going to clear clear through

00:54:39 ◼   ► my email and it doesn't need to be

00:54:40 ◼   ► unlike a very frequent basis obviously

00:54:43 ◼   ► because I was able to get away with like

00:54:44 ◼   ► barely looking at it last year but I

00:54:47 ◼   ► need to do this so that I don't have the

00:54:51 ◼   ► nagging feeling in the back of my head

00:54:53 ◼   ► of like oh god is there something in

00:54:54 ◼   ► email that I need to deal with like that

00:54:55 ◼   ► that's the main reason why I want to do

00:54:58 ◼   ► it but I am very much aware that the

00:55:00 ◼   ► email feels a bit now

00:55:01 ◼   ► like the physical mail that comes to my

00:55:04 ◼   ► house where it's like oh this is a thing

00:55:06 ◼   ► that I just I have to deal with yeah but

00:55:09 ◼   ► it is in no way my primary method of

00:55:14 ◼   ► communication or do I feel like it's

00:55:16 ◼   ► it's a useful thing like email has

00:55:18 ◼   ► really become a kind of janitorial task

00:55:22 ◼   ► for me over time in a way that I find I

00:55:26 ◼   ► find interesting as opposed to being

00:55:28 ◼   ► what it used to be which is like a much

00:55:30 ◼   ► more primary communication method well I

00:55:33 ◼   ► wish you luck in finding that out Mike

00:55:36 ◼   ► mmm-hmm I think I think of the two of us

00:55:40 ◼   ► one of us is going to have an easier

00:55:42 ◼   ► time with his future of email yeah I

00:55:46 ◼   ► don't I don't think it's gonna be you in

00:55:47 ◼   ► a way I'll let you know when I get to

00:55:54 ◼   ► the bottom of my email and we'll see if

00:55:56 ◼   ► you found an app before then ready set

00:55:59 ◼   ► go

00:55:59 ◼   ► today's episode is also brought to you

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00:56:18 ◼   ► home to the airport when I'm getting on

00:56:20 ◼   ► a plane seems to somehow suck all of the

00:56:23 ◼   ► battery life force from all of my

00:56:25 ◼   ► devices I don't know what it is maybe

00:56:27 ◼   ► I'm using them more I'm preparing more

00:56:28 ◼   ► I'm getting stuff ready but when I get

00:56:30 ◼   ► to the airport I have no battery power

00:56:32 ◼   ► left so I need to be able to charge it I

00:56:34 ◼   ► don't want to be able to walk around and

00:56:35 ◼   ► try and fight people for those little

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00:56:39 ◼   ► see in the airports and they've always

00:56:40 ◼   ► got like a million devices plugged into

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00:58:18 ◼   ► AFM so it's the cortex book-club time

00:58:20 ◼   ► and we go so quite triggers anybody need

00:58:23 ◼   ► to get out of the way we're gonna talk

00:58:24 ◼   ► about triggers a lot and there's

00:58:26 ◼   ► multiple meanings for the word triggers

00:58:29 ◼   ► but triggers are a specific thing which

00:58:33 ◼   ► are in this book which don't really have

00:58:35 ◼   ► any meaning on the other whatever

00:58:37 ◼   ► meanings of trigger but like this is

00:58:39 ◼   ► kind of where we are really isn't even

00:58:42 ◼   ► about triggers very much like I find

00:58:44 ◼   ► like I find the title very funny in a

00:58:46 ◼   ► whole bunch of ways and one of which is

00:58:47 ◼   ► like it's like they picked a word that

00:58:49 ◼   ► actually mentioned a ton in the book

00:58:52 ◼   ► triggers are one part of many more parts

00:58:57 ◼   ► to the systems and ideas that Goldsmith

00:58:59 ◼   ► is trying to put across yeah so I don't

00:59:02 ◼   ► know why they chose triggers like

00:59:03 ◼   ► triggers are a big part of it but like

00:59:06 ◼   ► the daily questions and the questions

00:59:08 ◼   ► that he talks about active questioning

00:59:10 ◼   ► is also as important it's very peculiar

00:59:13 ◼   ► there's a whole bunch of other things

00:59:15 ◼   ► and I'm absolutely convinced there was

00:59:17 ◼   ► just a meeting at the publishers

00:59:18 ◼   ► somewhere where they were trying to they

00:59:19 ◼   ► were just trying to think of what the

00:59:20 ◼   ► title should be and just pick it and

00:59:23 ◼   ► like let's go for a thing that's a

00:59:24 ◼   ► single word

00:59:26 ◼   ► you know the book is published a few

00:59:28 ◼   ► years ago before the word became

00:59:29 ◼   ► slightly ridiculous and I think like oh

00:59:31 ◼   ► that's a good word let's go with that

00:59:32 ◼   ► and like oh no years later

00:59:34 ◼   ► it makes readers snicker but it was just

00:59:37 ◼   ► I'm sure that's what happened they were

00:59:40 ◼   ► just tryin to pick a bold word to be the

00:59:43 ◼   ► title of the book and yeah I don't I

00:59:46 ◼   ► don't think it's a title that really

00:59:47 ◼   ► suits the book very well and it's kind

00:59:50 ◼   ► of funny you want to hear my kind of

00:59:53 ◼   ► overall meta comments about this book I

00:59:55 ◼   ► died

00:59:56 ◼   ► yeah I am I'm interested to know your

00:59:58 ◼   ► general impression

00:59:58 ◼   ► general impression

01:00:00 ◼   ► of this book so I like that it wasn't

01:00:02 ◼   ► too long six hours which is you know for

01:00:06 ◼   ► a business book that is short

01:00:08 ◼   ► yeah that a rapid-fire this was in part

01:00:10 ◼   ► because for whatever reason they decided

01:00:13 ◼   ► to not fill this book with unnecessary

01:00:15 ◼   ► lists mmm-hmm there's not a lot of that

01:00:19 ◼   ► in this book and that was a nice break

01:00:21 ◼   ► to not have them list 25,000 things for

01:00:25 ◼   ► every one thing and every time that

01:00:27 ◼   ► there was a list I felt like that he was

01:00:29 ◼   ► going somewhere with it

01:00:30 ◼   ► right and he's actually only doing it to

01:00:33 ◼   ► add context as opposed to filling pages

01:00:35 ◼   ► it was read by the author which is

01:00:37 ◼   ► always a concern for me but I think he

01:00:40 ◼   ► did a pretty good job I think just think

01:00:43 ◼   ► I didn't realize it was read by the

01:00:44 ◼   ► author yeah and that's a red flag but

01:00:47 ◼   ► like this guy did he actually did a good

01:00:49 ◼   ► job it felt pretty genuine and he was

01:00:52 ◼   ► actually pretty good at it and he didn't

01:00:54 ◼   ► have any really peculiar ticks or

01:00:57 ◼   ► anything that sometimes many people do

01:01:00 ◼   ► right but that's why there are

01:01:02 ◼   ► professional audio book readers I like

01:01:09 ◼   ► that it was modern actually because this

01:01:11 ◼   ► is the first business like advisee focus

01:01:15 ◼   ► book that has clearly been written in

01:01:17 ◼   ► the modern era because he very

01:01:20 ◼   ► frequently mentions like Facebook and

01:01:22 ◼   ► Twitter and apps and like it's gonna

01:01:25 ◼   ► date this book horrific Lee but I liked

01:01:29 ◼   ► that it was modern because I felt like

01:01:30 ◼   ► these ideas have come at a time which is

01:01:35 ◼   ► now as opposed to these ideas will come

01:01:38 ◼   ► to 20 years ago and now they're just

01:01:41 ◼   ► trying to make sure that they still

01:01:42 ◼   ► apply yeah I am so used to these books

01:01:47 ◼   ► being one of two things old or had a

01:01:52 ◼   ► pose written by someone who feels really

01:01:55 ◼   ► old yeah right like someone who has a

01:01:58 ◼   ► mind that feels old and it was almost

01:02:01 ◼   ► surprising every time there's a mention

01:02:03 ◼   ► of like oh that's a book from a few

01:02:05 ◼   ► years ago this guy read like oh all

01:02:07 ◼   ► right that was a modern thing or talking

01:02:10 ◼   ► about apps and things like that it's

01:02:12 ◼   ► it's almost surprised I made it

01:02:13 ◼   ► he made her there's an app for that joke

01:02:15 ◼   ► at one point which I thought was yeah

01:02:18 ◼   ► alright like this isn't a very good joke

01:02:21 ◼   ► but I appreciate it anyway it was it was

01:02:25 ◼   ► good in that sense right and I will say

01:02:27 ◼   ► actually and I liked this book I

01:02:30 ◼   ► actually liked it quite a lot

01:02:32 ◼   ► I was not annoyed at this book like I

01:02:34 ◼   ► usually am at these books so I think for

01:02:36 ◼   ► that reason that you were right to

01:02:38 ◼   ► recommend this one because it didn't

01:02:39 ◼   ► drive me up the wall so that was good

01:02:41 ◼   ► there was one there is one thing that

01:02:43 ◼   ► was really really funny to me is like

01:02:45 ◼   ► how very proud he is of his airmiles

01:02:48 ◼   ► there's like a whole section up on that

01:02:51 ◼   ► where he keeps talking about his air

01:02:53 ◼   ► miles right like air miles come up a

01:02:55 ◼   ► bunch then like he just throws in at one

01:02:58 ◼   ► point that he has the American Airlines

01:03:00 ◼   ► like super mega amazing club thing like

01:03:04 ◼   ► in that George Clooney movie which he

01:03:05 ◼   ► even references the George Clooney movie

01:03:08 ◼   ► I like to explain it right he builds it

01:03:11 ◼   ► into a story about talking to people in

01:03:13 ◼   ► service industries and seeing how they

01:03:15 ◼   ► react and if they're engaged or not

01:03:17 ◼   ► but like it's all based around he's

01:03:19 ◼   ► super special airmiles thing and it was

01:03:22 ◼   ► it was really funny to me but yeah I

01:03:25 ◼   ► thought it was good I thought it was

01:03:26 ◼   ► good I have some quite I want to dive

01:03:28 ◼   ► into some of like the the theories that

01:03:30 ◼   ► I put forward in the book but I had a

01:03:32 ◼   ► couple of questions for you

01:03:33 ◼   ► mm-hmm I was wondering like why

01:03:37 ◼   ► specifically you've recommended this

01:03:39 ◼   ► book for me like what parts in this book

01:03:41 ◼   ► did you think would be good for me my

01:03:43 ◼   ► current situation and what did you learn

01:03:47 ◼   ► from it as well I assume they're pretty

01:03:49 ◼   ► similar things but I'm keen to

01:03:51 ◼   ► understand that well I wanted to get

01:03:54 ◼   ► your overall impressions first because I

01:03:57 ◼   ► felt after the last recording that I had

01:03:59 ◼   ► suddenly put myself on the hook a little

01:04:02 ◼   ► bit and I feel like I have put myself on

01:04:04 ◼   ► the hook a little bit with the listeners

01:04:06 ◼   ► because when we've done most of these

01:04:09 ◼   ► book clubs in the past it's very much a

01:04:11 ◼   ► hey we're gonna read a book that's

01:04:13 ◼   ► probably intolerable yeah you took a

01:04:15 ◼   ► risk right that's a real easy thing to

01:04:19 ◼   ► say right because you save most people

01:04:22 ◼   ► from reading it and if someone reads it

01:04:24 ◼   ► and it is intolerable like seven Habits

01:04:27 ◼   ► in fact to people it's like well great

01:04:30 ◼   ► warning right like it's my own dumb

01:04:33 ◼   ► fault for reading this this crazy book

01:04:35 ◼   ► and if the reader reads the book and

01:04:38 ◼   ► they do like it well then they can just

01:04:40 ◼   ► think oh he's wrong but I didn't waste

01:04:42 ◼   ► my time like I like this book I got

01:04:43 ◼   ► something out of it and I was just I've

01:04:45 ◼   ► suddenly felt very aware of like oh I

01:04:47 ◼   ► actually recommended the book and now I

01:04:49 ◼   ► feel like oh god I'm on the hook right

01:04:51 ◼   ► if the readers don't like it and if Mike

01:04:53 ◼   ► doesn't like it recommended to me at a

01:04:56 ◼   ► time when I really could do if not using

01:04:58 ◼   ► six hours on something I think you heard

01:05:04 ◼   ► me in the show I was trying to back off

01:05:05 ◼   ► because I know like how Mike's really

01:05:07 ◼   ► busy all right and somehow I felt like

01:05:08 ◼   ► we got sucked into this vortex of I'm

01:05:10 ◼   ► now going to steal six hours of your

01:05:12 ◼   ► life away with this audiobook so yes I

01:05:15 ◼   ► felt I felt very on the hook

01:05:18 ◼   ► this time so I I'm I'm not gonna lie I

01:05:21 ◼   ► am more than a bit relieved that you

01:05:23 ◼   ► didn't you didn't start with a fiery

01:05:26 ◼   ► tirade about how much you hated this

01:05:27 ◼   ► book and how it was not worth your time

01:05:29 ◼   ► and how you didn't you didn't need this

01:05:31 ◼   ► nonsense right now in your life so I'm

01:05:33 ◼   ► I'm I'm feeling quite relieved I will

01:05:35 ◼   ► say with the exception of creativity Inc

01:05:38 ◼   ► which is not really a business book

01:05:40 ◼   ► right if the books that we've done it

01:05:42 ◼   ► had some ideas in it but it was mostly a

01:05:44 ◼   ► biography I feel like it's an outlier

01:05:45 ◼   ► yeah I would say that this is the best

01:05:48 ◼   ► one just from an entertainment

01:05:51 ◼   ► perspective and from a lessons

01:05:54 ◼   ► perspective I think it had the clearest

01:05:56 ◼   ► ideas that were in a lot of ways new to

01:06:00 ◼   ► me where a lot of these books feel like

01:06:02 ◼   ► that they're kind of just telling you

01:06:03 ◼   ► something you already know but giving

01:06:05 ◼   ► you a different way of thinking about it

01:06:06 ◼   ► mmm-hmm I thought this one was really

01:06:08 ◼   ► smart and I liked a lot so that's why I

01:06:11 ◼   ► felt like I could recommend it at the

01:06:13 ◼   ► end of the last show is you know that

01:06:16 ◼   ► this one was recommended to me by

01:06:18 ◼   ► someone who said oh yeah this is this is

01:06:19 ◼   ► pretty good as these things go and I

01:06:21 ◼   ► really think that if someone's generally

01:06:25 ◼   ► thinking about ideas about how to be

01:06:28 ◼   ► productive or how to improve their

01:06:33 ◼   ► situation in life I think this is a

01:06:35 ◼   ► pretty good recommendation because it's

01:06:38 ◼   ► partly like what I was joking about

01:06:40 ◼   ► before that the title

01:06:41 ◼   ► kind of makes no sense because the book

01:06:43 ◼   ► talks about so much I feel like there

01:06:45 ◼   ► it's relatively short but it also covers

01:06:48 ◼   ► a lot of ground and that almost

01:06:49 ◼   ► certainly there are going to be very

01:06:53 ◼   ► different things in here that will

01:06:56 ◼   ► resonate with people at different stages

01:06:59 ◼   ► or or needing something different in

01:07:01 ◼   ► their life and so part of the reason why

01:07:03 ◼   ► I mentioned it to you was because we

01:07:05 ◼   ► were talking about the journaling last

01:07:06 ◼   ► time and I was thinking about how oh

01:07:08 ◼   ► yeah there was this whole section that's

01:07:09 ◼   ► like it's not exactly journaling but

01:07:11 ◼   ► it's very journaling adjacent and that's

01:07:15 ◼   ► the part that has had stuck with me and

01:07:16 ◼   ► kind of made me want to read the book

01:07:18 ◼   ► again but I also think for for someone

01:07:23 ◼   ► who has read fewer of these books or

01:07:26 ◼   ► like maybe someone who is more in the

01:07:30 ◼   ► stage of his like trying to become a

01:07:32 ◼   ► more effective or productive person I

01:07:33 ◼   ► feel like the the first part of this

01:07:36 ◼   ► book has a lot of great stuff in it as

01:07:38 ◼   ► well of like here's a way of thinking

01:07:40 ◼   ► about stuff you might just might not

01:07:42 ◼   ► have thought about before and that

01:07:46 ◼   ► that's the stuff that it'll be no

01:07:47 ◼   ► surprise to listeners of the show that I

01:07:48 ◼   ► really love like trying to talk to you

01:07:51 ◼   ► and convince the reader like hey you're

01:07:53 ◼   ► less in control of your choices than you

01:07:58 ◼   ► may think you are but there's also a lot

01:08:00 ◼   ► that you can do to try to increase your

01:08:02 ◼   ► autonomy or to make better decisions in

01:08:04 ◼   ► different circumstances and I think

01:08:07 ◼   ► that's a it's a good thing for people to

01:08:09 ◼   ► hear I feel like he does a pretty good

01:08:10 ◼   ► job talking through that idea in a bunch

01:08:14 ◼   ► of different ways and then there's

01:08:16 ◼   ► there's just a lot of other ideas in the

01:08:18 ◼   ► book which I think are good even if

01:08:21 ◼   ► they're not applicable so I feel like in

01:08:23 ◼   ► the middle third there's a bunch of

01:08:24 ◼   ► stuff about like working with employees

01:08:26 ◼   ► which I sort of skimmed over the first

01:08:28 ◼   ► time and skimmed over again the second

01:08:29 ◼   ► time but but this is but this is the

01:08:32 ◼   ► same thing where it's like at that

01:08:33 ◼   ► section is not really for me it's not

01:08:34 ◼   ► super relevant for me and it doesn't

01:08:36 ◼   ► matter and it also doesn't feel like I'm

01:08:39 ◼   ► slogging through 200 pages of management

01:08:42 ◼   ► theory that that's that section included

01:08:44 ◼   ► the airmiles thing yeah okay that's so

01:08:46 ◼   ► that's why I didn't didn't register in

01:08:48 ◼   ► my wine because it's about employee

01:08:49 ◼   ► engagement right and and even even there

01:08:52 ◼   ► it's just like oh okay this is not for

01:08:54 ◼   ► me but

01:08:55 ◼   ► I can still see he has some interesting

01:08:56 ◼   ► ideas about like here's four different

01:08:59 ◼   ► ways to think about how your employees

01:09:02 ◼   ► may respond to your feedback and from

01:09:07 ◼   ► talking with other people who actually

01:09:09 ◼   ► work in big like that seems to be a

01:09:12 ◼   ► useful section if you're in the right

01:09:13 ◼   ► situation but I can just blow past this

01:09:16 ◼   ► and it doesn't matter so I just felt

01:09:18 ◼   ► like there's a lot in it I think most of

01:09:20 ◼   ► it's good and I really deeply

01:09:23 ◼   ► appreciated like you said that it is not

01:09:26 ◼   ► bogged down in a lot of the usual

01:09:29 ◼   ► business book craziness like I don't

01:09:32 ◼   ► think I have a single note about crazy

01:09:34 ◼   ► stuff one of the things that many

01:09:36 ◼   ► business books do is to use examples of

01:09:39 ◼   ► people which we talk about all the time

01:09:40 ◼   ► because they sound so ridiculous and

01:09:42 ◼   ► this book uses examples heavily but I

01:09:45 ◼   ► believe them because two reasons one

01:09:48 ◼   ► they feel like real people and the other

01:09:50 ◼   ► sometimes they are real identifiable

01:09:52 ◼   ► people that he's talking about like he

01:09:54 ◼   ► has a whole section talking about Alan

01:09:56 ◼   ► Mulally the ex CEO of Ford right so like

01:10:00 ◼   ► it's legit the guy actually does do

01:10:04 ◼   ► things and help with like really

01:10:06 ◼   ► important executives and so I if he's

01:10:10 ◼   ► gonna tell one story that I can see is

01:10:12 ◼   ► true that I'm willing to believe the

01:10:14 ◼   ► rest as well and if I'd probably did

01:10:16 ◼   ► some digging and could probably work out

01:10:17 ◼   ► who the people are because you know he

01:10:20 ◼   ► seems to be interesting in that way and

01:10:22 ◼   ► like works with some interesting people

01:10:23 ◼   ► but they're real people and that makes

01:10:25 ◼   ► me respect the book way more if I

01:10:27 ◼   ► believe that the person can actually do

01:10:30 ◼   ► what they're saying they can do because

01:10:33 ◼   ► they have a brute they have a track

01:10:34 ◼   ► record which you can see exists if

01:10:36 ◼   ► they've actually helped real successful

01:10:38 ◼   ► people yeah the the examples of people

01:10:42 ◼   ► in the book they're not Sarah's right

01:10:45 ◼   ► stories where they're just wowed with

01:10:48 ◼   ► how amazing the author is like an e myth

01:10:51 ◼   ► revisited and view the author as some

01:10:54 ◼   ► kind of savior figure who is passing on

01:10:57 ◼   ► amazing knowledge and their entire life

01:10:59 ◼   ► exists just to be a perfect parable of

01:11:01 ◼   ► whatever the author wants they really do

01:11:04 ◼   ► feel like actual people and like you

01:11:06 ◼   ► said he has named actual people do

01:11:08 ◼   ► you happen to look at in the beginning

01:11:10 ◼   ► the the section where before the book

01:11:13 ◼   ► starts but it's like people giving

01:11:14 ◼   ► blurbs for the book have you did you

01:11:15 ◼   ► take a look at that it's not in the

01:11:17 ◼   ► audio book oh of course it's not in the

01:11:19 ◼   ► audio book okay

01:11:20 ◼   ► this book has maybe the most impressive

01:11:25 ◼   ► list of people I have ever seen giving

01:11:28 ◼   ► blurbs for the book okay and working

01:11:30 ◼   ► with the author give me some give me

01:11:32 ◼   ► some names Jim Kim 12th president of the

01:11:36 ◼   ► World Bank it's like I've had the great

01:11:43 ◼   ► fortune of working with Marshall for

01:11:44 ◼   ► several years and he has helped me in so

01:11:46 ◼   ► many ways right as like just glowing

01:11:48 ◼   ► praise so then it's like CEO of the New

01:11:52 ◼   ► York City Public Library System CEO of

01:11:56 ◼   ► the Harvard Business Review just like

01:11:59 ◼   ► there's so many I'm trying to pick up

01:11:59 ◼   ► the ones that are more recognizable but

01:12:01 ◼   ► they're all they're all just crazy CEO

01:12:04 ◼   ► and Managing Partner at goldman sachs

01:12:08 ◼   ► CEO of Rothschilds group founder and

01:12:12 ◼   ► chairman of Getty Images CEO of del

01:12:15 ◼   ► Monte foods incorporated managing

01:12:18 ◼   ► partner at the Blackstone Group CEO of

01:12:21 ◼   ► Herman Miller yeah okay asbestos not

01:12:23 ◼   ► messing around right like I have I have

01:12:25 ◼   ► gone through 25 percent of the thanks

01:12:30 ◼   ► for working with me section at the

01:12:32 ◼   ► beginning of this book okay I have never

01:12:35 ◼   ► seen anything like it it is just crazy

01:12:38 ◼   ► so I didn't I didn't notice that until

01:12:42 ◼   ► after having read it but going back it

01:12:44 ◼   ► was like holy-moly like this is no joke

01:12:48 ◼   ► and I think it's I was astounded by the

01:12:51 ◼   ► authors business model where his

01:12:53 ◼   ► business model is he will work with

01:12:56 ◼   ► these high-powered people and he will

01:12:59 ◼   ► not get paid unless people in the

01:13:03 ◼   ► clients life agree that he has been

01:13:07 ◼   ► effective at implementing change two

01:13:11 ◼   ► years after they start working together

01:13:13 ◼   ► it's like whoa that is a man who has set

01:13:17 ◼   ► himself up in a situation where he is

01:13:20 ◼   ► going to figure out what is

01:13:22 ◼   ► actually effective and what is not and

01:13:25 ◼   ► it is just remarkable that is it's not

01:13:29 ◼   ► even that the client gets to say oh yes

01:13:31 ◼   ► I think he was effective it's like no no

01:13:33 ◼   ► the clients spouse gets to determine

01:13:36 ◼   ► whether or not he should get paid and

01:13:38 ◼   ► that is a much higher bar it is a way

01:13:41 ◼   ► higher bar

01:13:42 ◼   ► so yeah the author is totally not

01:13:45 ◼   ► messing around and I think that is why

01:13:48 ◼   ► the examples in the book feel real they

01:13:52 ◼   ► did they don't feel forced or imaginary

01:13:54 ◼   ► like he's just thinking about the

01:13:56 ◼   ► clients he's worked with and people who

01:13:58 ◼   ► are good examples of whatever he happens

01:14:01 ◼   ► to be talking about so let's go through

01:14:02 ◼   ► a couple of the things that a focus on

01:14:05 ◼   ► we weren't good for everything because

01:14:06 ◼   ► she said like I don't think that it's

01:14:08 ◼   ► necessarily all applicable for everyone

01:14:09 ◼   ► and there are some parts of this book

01:14:11 ◼   ► where like I've heard things like this

01:14:12 ◼   ► before

01:14:13 ◼   ► yeah the beginning section is about

01:14:15 ◼   ► triggers and the triggers go hand in

01:14:18 ◼   ► hand with behavioral change that's kind

01:14:20 ◼   ► of what the book is about is like

01:14:22 ◼   ► changing your behavior yeah and I I

01:14:25 ◼   ► loved it like it basically starts off

01:14:27 ◼   ► with being like look out up behavioral

01:14:29 ◼   ► change is a really really hard thing to

01:14:31 ◼   ► do like it's really hard to change your

01:14:33 ◼   ► behavior as an adult I I love this as

01:14:36 ◼   ► the start of the book and I feel like

01:14:37 ◼   ► it's it's something that really sold me

01:14:39 ◼   ► on it is because and I haven't

01:14:41 ◼   ► highlighted you know his his section

01:14:44 ◼   ► this is like literally page two is he's

01:14:48 ◼   ► like I'm gonna tell you the truth and

01:14:49 ◼   ► the truth is that meaningful behavioral

01:14:51 ◼   ► change is very hard to do as it quote

01:14:53 ◼   ► I'd go so far as to say that adult

01:14:56 ◼   ► behavioral change is the most difficult

01:14:58 ◼   ► thing for sentient human beings to

01:15:01 ◼   ► accomplish I love that quote so much

01:15:03 ◼   ► it's great and what I love about it is I

01:15:07 ◼   ► really think it's true and he spends the

01:15:09 ◼   ► next couple of pages kind of forcing you

01:15:13 ◼   ► to think about it and and he's like when

01:15:15 ◼   ► was the last time you changed some

01:15:17 ◼   ► behavior in your life and he go he's

01:15:20 ◼   ► kind of knocks down the things that

01:15:22 ◼   ► people are going to mention where they

01:15:23 ◼   ► just they just discuss something that's

01:15:25 ◼   ► actually different in there like

01:15:27 ◼   ► something that has happened to have

01:15:29 ◼   ► changed but he's trying to find his case

01:15:31 ◼   ► where like you have decided to do

01:15:33 ◼   ► something differently and you were

01:15:34 ◼   ► successful in maintain

01:15:35 ◼   ► that change over a long period of time

01:15:37 ◼   ► and it kind of makes me think of of like

01:15:40 ◼   ► why I like to talk about the time

01:15:41 ◼   ► tracking so much because I think he does

01:15:43 ◼   ► do a pretty good job of making you take

01:15:46 ◼   ► a brutal look in the mirror and see how

01:15:48 ◼   ► horrific alee uneffective you have

01:15:50 ◼   ► actually been at deciding to change

01:15:52 ◼   ► something in your life and he's like and

01:15:55 ◼   ► I think that's a great set it was like

01:15:57 ◼   ► this is gonna be really hard what you

01:15:59 ◼   ► need to do to change your behavior is

01:16:00 ◼   ► simple but simple does it mean that it

01:16:03 ◼   ► is easy and almost everybody fails at

01:16:05 ◼   ► this almost all of the time and I just

01:16:07 ◼   ► think that is such a refreshing start to

01:16:08 ◼   ► a book like that because he even uses

01:16:10 ◼   ► smoking as an example of not being

01:16:13 ◼   ► enough because there are so many reasons

01:16:16 ◼   ► that you might want to quit smoking that

01:16:18 ◼   ► it's not really a behavioural change

01:16:19 ◼   ► like you're doing it because your health

01:16:21 ◼   ► is at risk or you're doing it but right

01:16:22 ◼   ► people around you don't want you to do

01:16:24 ◼   ► it anymore and so like it doesn't really

01:16:26 ◼   ► count as changing a behavior you've just

01:16:28 ◼   ► quit smoking Wow okay you know messing

01:16:32 ◼   ► around there Goldsmith exactly it you're

01:16:35 ◼   ► like don't tell me about your quitting

01:16:37 ◼   ► smoking I'm not interested so we should

01:16:40 ◼   ► talk about the triggers there's there's

01:16:41 ◼   ► a couple of different things that he

01:16:42 ◼   ► talks about with the triggers but the

01:16:44 ◼   ► real meaty one the one that I found

01:16:46 ◼   ► really interesting is what is referred

01:16:48 ◼   ► to as environmental triggers so how and

01:16:51 ◼   ► this is what really hit me your

01:16:55 ◼   ► environment can make you react to things

01:16:59 ◼   ► in certain ways so like for example if

01:17:03 ◼   ► somebody speaks to you softly you will

01:17:06 ◼   ► speak back to them softly that is an

01:17:08 ◼   ► environmental trigger because something

01:17:10 ◼   ► that you have no control over is making

01:17:13 ◼   ► you react in a way that you wouldn't

01:17:16 ◼   ► normally react if you had complete

01:17:18 ◼   ► control of a situation so somebody being

01:17:21 ◼   ► softly spoken will make you do that too

01:17:23 ◼   ► and there are these types of things that

01:17:25 ◼   ► happen in our lives constantly these

01:17:28 ◼   ► different situations that were in

01:17:29 ◼   ► different groups that were a part of

01:17:32 ◼   ► that effect of the way that we react to

01:17:35 ◼   ► certain situations and an individual

01:17:37 ◼   ► throughout a day can go through a myriad

01:17:41 ◼   ► of these things in what may make

01:17:44 ◼   ► somebody appear to do something that is

01:17:45 ◼   ► in direct direct conflict or something

01:17:48 ◼   ► they did earlier in the day

01:17:49 ◼   ► because they're in a different situation

01:17:51 ◼   ► and he uses a great example of like a

01:17:53 ◼   ► mother who is an executive right and at

01:17:57 ◼   ► home in the morning

01:17:59 ◼   ► getting the children ready for school

01:18:00 ◼   ► that is your environment and in that

01:18:02 ◼   ► environment you are top of the tree the

01:18:05 ◼   ► kids will listen to you and you get them

01:18:06 ◼   ► ready and you send them off but well

01:18:08 ◼   ► you're like a mid low level executive at

01:18:10 ◼   ► a company you don't tell everyone what

01:18:12 ◼   ► to do anymore

01:18:12 ◼   ► you're in an organization and you may do

01:18:16 ◼   ► something for somebody that you wouldn't

01:18:18 ◼   ► do at home and it's like wow like okay I

01:18:21 ◼   ► get it

01:18:22 ◼   ► right the environment that you're in can