318: ‘Holes in the Blast Door’, With Matthew Panzarino
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Tell me something about cooking.
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Tell me what you've got, like an oven that my wife,
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I think, is gonna at some point kidnap you
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and have you come out here and install
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some kind of high-capacity outdoor grill type thing.
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- Yeah, you know, I kind of, I mean,
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I've always loved cooking to some degree and loved food,
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but only during the pandemic did I really have time
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to start to drill down and start working
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on a handful of things that I had always wanted
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to actually learn to do-do, you know,
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not like wing it once in a while.
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- And one of those was pizza.
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And so I got one of these Ooni pizza ovens,
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which is, the one I have is a gas,
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they make the combo wood gas ones too,
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but the one I have is a gas pizza oven.
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And it, you know, it's great.
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It's actually extremely usable.
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It has a really nice kind of wide opening
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you can slide things in and out of.
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It takes a little bit of practice.
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You know, my first pizzas were burnt on one side,
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several of them calzoned themselves unintentionally.
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You know, you go through the whole learning process.
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But you really need like a continuous set of time
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to experiment with that stuff.
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'Cause pizza is very much like software.
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Like, you know, you go through 1.0 of your dough
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and then you go like, no, no, that's not right, right?
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And you're, you know, a few percent here, a few percent there,
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you know, another 1.2 of your dough.
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And you just, but you have to have contiguous time.
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And I was stuck in the house
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and like, I would get done with work and was like,
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hey, we're not going anywhere, doing anything.
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So I'm gonna fire up the oven and play a little bit,
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you know, and so I learned to do that better.
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And then along with that is bread, you know,
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so they kind of go side by side.
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- In the same oven.
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- You know what, I do some flat breads in the oven,
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but the uni gets to like 800, 900 degrees,
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which is not bread temperature.
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You need about 500 degrees for most breads.
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Then you need that temperature on the uni
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because the stone needs to get ultra hot
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to bake the bottom of your crust
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so that you don't have a burnt top and raw dough.
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But with bread, you need roughly 500 degrees
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and an enclosed environment with a lot of steam
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to promote that spring.
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So that bit of the bread that you love,
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that's the fluffy inside with a lot of holes and aeration
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and all of that, that spring, that loft to your bread,
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that comes from steam.
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And most European ovens have steam built in,
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or not most, I should say,
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but let's say it's much more common
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and you'll have steam built in.
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So you'd be able to fire up your oven, say,
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hey oven, I'm making bread.
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Could you put a little steam in here for me?
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And it keeps it nice and humid in there
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and you get a nice spring on your bread.
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But in America, most of our ovens do not have steam at all.
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So you have to create an artificial steam environment
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by enclosing either, you know,
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you pour boiling water in a skillet down below in your oven
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and you trap it in there, or you use a Dutch oven,
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which is, you know, a pot with a lid to try and trap steam,
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the steam coming naturally from the water in your bread,
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to cook it and to spring it.
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And so like, they're really two different operations,
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but all of the base preparations, all flour, yeast and water.
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So you start learning a lot about how yeast and flour
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and water interact with one another and salt to some degree,
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and getting an idea of how all that stuff works
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and they feed into one another.
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So if you start doing pizza,
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it's a very short hop to making bread and vice versa,
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you know, because pizza is bread.
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It just happens to have some garnishes.
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- So, and this Ooni oven is something you can,
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you cook with it right on your kitchen countertop,
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or you have to cook this outside?
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- No, Ooni's an outdoor oven.
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I mean, if you wanted to do an inside,
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I'd say you're probably risking death.
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I mean, it's a--
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- That's well, it makes sense though.
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It's eight or 900 degrees.
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I mean, that makes sense.
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- It is, and it's propane, so you don't, you know,
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you really don't want to do that.
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Now they make a wood burning version of it,
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and one that does both as well.
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And there are other ones out there, there are other brands.
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The Rock Box is a very popular one
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made by a company called Gosney.
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And the Gosney Dome is a brand new one they have coming out
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or is already out, but already sold out.
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And so there are a handful of these,
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the entire sort of enthusiast,
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home enthusiast pizza oven market
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exploded during the pandemic, right?
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For a lot of the same, I mean, you know,
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I'm very basic in that regard.
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Like a lot of the same reasons, people are like,
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"Oh man, I want to make pizza at home.
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You know, I always wanted to,
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I always wanted to have those tasty pizzas.
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How do I do that?"
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And pretty much every oven sold out.
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And I'll tell you, like early in the pandemic,
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May to June, July 2020,
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it was impossible to find even flour.
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- Yeah, I know.
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It was crazy, the flour situation.
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I mean, it's, 'cause I have a couple of other pals
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who were pizza makers and you know, it was such a big deal.
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- Yeah, I had to buy 50 pound bags
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from a restaurant supply stores, yeah.
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- Even going into the grocery store
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and just looking at the flour aisle, like,
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"Hey, I heard flour is short."
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And you look and they're just have like,
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it's not just like empty shelves.
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They have like apologies taped up.
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They had like apologies taped up.
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No, we don't have any flour, sorry.
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- Right, exactly.
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So, you know, that whole market exploded.
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Most of these ovens are not meant for in-home use.
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You got to put them outside.
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So they're like a barbecue.
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You know, I have mine next to my barbecue
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just on a little, you know, cheap Costco table.
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It works fine.
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And you fire it up with propane.
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It takes about 15 to 20 minutes,
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maybe 30 minutes to get up to temp.
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And then once you have it up to temp,
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you pull out your dough
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and your pizza's done in 90 seconds, right?
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It's a very, I call this like a,
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I call the process violent, right?
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Because you've got flame and you've got toppings
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and you've got dough and it's a dance, right?
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It's a sort of ballet that you're doing with violence.
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You know, the flame is in your face.
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Your pizza's burning.
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You're trying to turn it.
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It's a little floppy.
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You don't have the technique quite down.
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It actually is quite, you know, you look at,
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I'll tell you, there is nothing, I mean,
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on Instagram and YouTube and all this stuff,
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I'm sure at some point scrolling through Instagram,
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everybody has seen some sort of pizzaola,
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a pizza guy in a pizza place,
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throwing pizzas in and out of an oven, right?
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Like at some restaurant somewhere.
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You go to the explore page.
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At some point you're gonna come across it.
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It's popular content, right?
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People love pizza.
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But there is nothing that will give you an appreciation
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for how amazing the muscle memory and skillset
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of these people that do it day in, day out for decades
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than trying to do it literally once yourself.
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Because the amount of frustration and anger
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and sort of like fear that it, you're like,
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oh my God, I spent so long.
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I got this dough ready.
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I had to start the dough yesterday.
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And how my toppings, I sauteed all these toppings in advance
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and I made this sauce.
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And now I'm gonna throw this pizza in the oven
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and it's gonna turn into a brinkeled mess
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and melt all of the stone, you know?
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And like, it takes a while.
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I like it though.
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It's a challenge and it's fun.
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And the cool thing is, is that once you could be
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on the initial kind of wave of,
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hey, I can get a pizza off of a peel and into this oven
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and like sort of start to turn it
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to try and cook it evenly,
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most of your failures are edible,
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extremely edible and tasty, you know?
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So it's always a nice bonus.
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- I wish I had developed a habit like that
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or a hobby like that, but I didn't.
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I got better.
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- I told you this, I got better at cooking steak,
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at grilling steak.
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- Yeah, yeah, yeah.
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- But nothing.
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- What was your process there?
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- It's charcoal grill and just getting my seasoning down
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and getting really, really good at the temperatures
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that me and Amy and Jonas all like,
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which are all slightly different.
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Amy goes really, goes very rare.
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I'm a true medium rare and Jonas likes sort of
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a medium rare plus.
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And-- - Okay.
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Like a slightly thicker rind,
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like eating into that pink in the center.
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- Yeah, and the other thing that we were doing
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for the pandemic was we were buying our steaks
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from our favorite steakhouses,
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a couple of them here in Philly,
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just to help support them.
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At first, that was what we were thinking,
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like, let's just, you know, they're selling like,
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you know, steaks to cook at home.
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- Right, like kits or whatever.
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- But then we figured out that they were actually
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the best steaks we could buy.
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Like, we, you know, the places where I thought
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I was buying good butcher steaks,
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I was like, you know what, the steakhouses actually
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are really great butchers, like, fantastic.
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And maybe, maybe because, you know,
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the two places we were buying them from were regulars at,
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maybe we were getting like choice cuts, I don't know.
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But Amy and Jonas both agreed,
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and they're not easy with compliments to me on anything.
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They both agreed that I, that my steaks were comparable
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to the steakhouse.
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And I was like, that's pretty good.
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- Yeah, I mean, I would argue, obviously,
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all sensitivity to non-meat eaters,
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but I would say if you can cook, you know,
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if you can sear a good piece of meat
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and manage to cook a piece of chicken that's not dry at home,
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you've got 90% of what you would go to a restaurant for.
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And I mean like, you know, a really good steak,
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a really good piece of chicken.
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People spend years trying to get that right, you know?
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And you go out to restaurants,
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and once you do cook a really good steak at home,
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as I'm sure you've found out,
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you start to really judge the steaks
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that you eat at restaurants.
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- Well, you know what the other thing is?
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I don't remember if you know this.
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I know longtime listeners of the show will remember this.
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Ben Thompson finds it endlessly,
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endlessly hilarious.
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It was like two years ago, maybe it was three years ago,
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I forget when, two or three years ago,
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Amy somehow misordered charcoal from Walmart.
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And we got like, instead of--
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- You got an enormous amount of it, right?
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- Yeah, instead of like 36 pounds of charcoal,
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we got like 36 18-pound bags of charcoal.
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Like truly, truly a like, you know,
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like if you were running a small-sized supermarket,
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it would be plenty of charcoal
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to carry you through the weekend selling to customers.
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But, and so I, you know, she made an Instagram post about it
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and it was funny and it's hilarious.
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And we have a big basement and we just still have it.
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We're actually getting low.
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I think we're down to like eight bags.
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- But here's the thing that's not funny about it,
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is that one of the things about having all that charcoal
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is I just got real generous about how much charcoal
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I'd put on the grill before lighting it,
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and I found out that I was definitely not using
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anywhere near enough charcoal before.
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You know, like they, and you would think,
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you would think the bag of charcoal,
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and it's just like Kingston regular.
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It's not like any kind of like deluxe charcoal.
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It's just good old Kingston red, white, and blue charcoal.
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And you would think, you know, like with toothpaste,
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the commercials for toothpaste make it seem like
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you should put about a half a tube of toothpaste
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on your toothbrush before you brush.
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- Of course, right.
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- They do like a curly QS, like goes over,
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and then over the top again, and then back over.
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'Cause you know, use all the toothpaste at once.
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- Photogenic, yeah.
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- You would think the charcoal people would tell you
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to use a lot of charcoal, but they just tell you
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like enough to cover the grill,
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and then put it in a pile and light it.
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I found that you want more than that.
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Not a lot more, but like one and a half times
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what I was using, and it gets the grill hotter,
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it keeps it hotter, and the difference between
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grilling a steak at like 400 degrees versus 500 plus degrees
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makes all the difference in the world.
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Less time, better char, it all works out.
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Anyway, that was my cooking adventure,
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just getting better at grilling the one thing
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I was okay at grilling before.
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- Yeah, I mean, look, there's a pleasure,
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there's a genuine pleasure in getting better at cooking
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that I love, and my adventure has gone beyond pizzas
00:12:17
◼
►
and bread and into a wide variety of dishes,
00:12:20
◼
►
sort of worldwide dishes, dishes from outside of the US
00:12:25
◼
►
that I'd always wanted to learn to cook
00:12:27
◼
►
because I loved eating them, but I felt intimidated
00:12:30
◼
►
by either the spice or my technique or whatever.
00:12:33
◼
►
And so I started delving deeper into Indian cooking,
00:12:37
◼
►
into a variety of Asian cuisines, whether it be Thai
00:12:41
◼
►
or like just one Chinese or other types of cooking
00:12:46
◼
►
that for many people around the world, obviously,
00:12:51
◼
►
is just home cooking, but for me and for many people
00:12:55
◼
►
in the US requires specialty spices
00:12:57
◼
►
that you may not have in your cabinet.
00:12:58
◼
►
And so you feel like every dish, for a while,
00:13:01
◼
►
you feel like every dish is such a cliff,
00:13:05
◼
►
it's such a hill to climb because you're like,
00:13:07
◼
►
I don't have this, I don't have that,
00:13:08
◼
►
I don't have this, I don't have that.
00:13:09
◼
►
You're going to the store endlessly
00:13:11
◼
►
for the first couple months, right?
00:13:13
◼
►
But then after a while, like right now,
00:13:15
◼
►
I can walk into my kitchen and cook up a stir fry
00:13:18
◼
►
with like a nice like tingly mouth numbing sauce
00:13:20
◼
►
and all of the flavors that I love to eat out
00:13:23
◼
►
at like a nice Chinese restaurant.
00:13:25
◼
►
And I have all that stuff on hand.
00:13:26
◼
►
So like once you stock, and obviously,
00:13:29
◼
►
people like different kinds of cooking.
00:13:31
◼
►
And so for different kinds of cooking,
00:13:32
◼
►
you'll have different kinds of spices.
00:13:34
◼
►
But the kinds of things that I'm interested in
00:13:35
◼
►
and that I love to eat, I can actually now go
00:13:38
◼
►
into the kitchen and not, I'm nobody's master chef,
00:13:41
◼
►
obviously, and my dishes are whatever they are.
00:13:44
◼
►
But I can confidently go, hey, I know what mix of spices
00:13:47
◼
►
belongs in this kind of dish.
00:13:49
◼
►
And I know that I have them on hand.
00:13:51
◼
►
And I know that the rough techniques,
00:13:53
◼
►
like the chopping and filleting and other basic techniques
00:13:58
◼
►
that they drill into chefs at French culinary schools
00:14:02
◼
►
and kitchens and all that stuff.
00:14:03
◼
►
I'm nowhere near any of that, obviously.
00:14:05
◼
►
But you just sort of have to do the time.
00:14:07
◼
►
You have to chop 100 onions or 1000 onions
00:14:12
◼
►
before chopping onions feels like, oh, I got this.
00:14:15
◼
►
I can dice it, I can chop it, I can rough chop it,
00:14:18
◼
►
I can slice it.
00:14:20
◼
►
What do you need out of this onion?
00:14:21
◼
►
I can do this for you.
00:14:22
◼
►
And that part of it is extremely calming for me.
00:14:25
◼
►
Like I find it relaxing and calming.
00:14:27
◼
►
And there's a joy in that at the end of it,
00:14:30
◼
►
I get to serve it to people.
00:14:32
◼
►
And like that to me is like the big awesome part.
00:14:34
◼
►
Like you go out to your grill, you sear up that steak
00:14:37
◼
►
and you come back in and Jonas and Amy
00:14:39
◼
►
have a delicious steak.
00:14:40
◼
►
And like you're the hero, man.
00:14:41
◼
►
You got that steak done.
00:14:42
◼
►
You found joy in perfecting your technique
00:14:46
◼
►
and they get nourishment and enjoyment out of it.
00:14:48
◼
►
That's why I think cooking is such a like a powerful,
00:14:51
◼
►
more than a hobby, but a powerful sort of therapeutic thing
00:14:56
◼
►
to do at home.
00:14:57
◼
►
I like it a lot.
00:14:58
◼
►
- The other thing we did,
00:14:59
◼
►
and I have to give credit to Amy for the idea,
00:15:01
◼
►
but it worked out great.
00:15:02
◼
►
It was we learned to cook prime rib at home, which we--
00:15:05
◼
►
- Oh, nice, that's hard.
00:15:06
◼
►
Now I know you and I both enjoyed the prime rib
00:15:10
◼
►
or the house of prime rib in San Francisco.
00:15:13
◼
►
And Amy loves prime rib.
00:15:16
◼
►
And it's our favorite form of like a steak type product.
00:15:19
◼
►
And we had just always,
00:15:21
◼
►
we have a good prime rib place here in Philly
00:15:24
◼
►
and we're regulars there.
00:15:25
◼
►
And we'd always just thought,
00:15:27
◼
►
and she's the chef of the family,
00:15:30
◼
►
but she'd always just heard that you need like
00:15:32
◼
►
a special oven to do it right, blah, blah, blah.
00:15:35
◼
►
Her grandmother on her dad's side
00:15:38
◼
►
was in a restaurant family growing up.
00:15:42
◼
►
And they had special prime rib ovens at the restaurant.
00:15:45
◼
►
And she just thought, well, there's no point,
00:15:47
◼
►
you know, if you have good taste in prime rib, you're not,
00:15:49
◼
►
but we're like, let's try it.
00:15:51
◼
►
- If you can't do it the right way.
00:15:52
◼
►
- A, you know, we got the expensive stuff
00:15:54
◼
►
from Snake River Farms,
00:15:56
◼
►
which is very expensive for like meat shipped to your house
00:16:00
◼
►
in a pandemic, but like not really expensive
00:16:03
◼
►
compared to like going to a prime rib place,
00:16:06
◼
►
you know, like the house of prime rib.
00:16:09
◼
►
No, it came out great every time.
00:16:10
◼
►
And the secret, it's the same thing with grilling steaks.
00:16:12
◼
►
The whole secret is you need a thermometer in the meat.
00:16:16
◼
►
And you cannot eyeball it.
00:16:17
◼
►
Do not try to eyeball it.
00:16:19
◼
►
It's impossible, you have no idea.
00:16:20
◼
►
You just put the thermometer in, get an exact reading,
00:16:23
◼
►
cook it to the temperature you want, season it the hell up
00:16:26
◼
►
with salt and pepper before you put it in,
00:16:28
◼
►
start with a good piece of meat and it's delicious.
00:16:30
◼
►
And the best thing about,
00:16:31
◼
►
we would do the prime rib on like holidays in the pandemic.
00:16:36
◼
►
So like Mother's Day or Easter or something like that.
00:16:38
◼
►
Leftovers forever and just delicious.
00:16:43
◼
►
Just like in feeling like, well,
00:16:45
◼
►
I don't know if this is good to eat prime rib
00:16:47
◼
►
five nights in a row, but it's really good leftover.
00:16:52
◼
►
Yeah, yeah, that's cool.
00:16:53
◼
►
I haven't actually tried prime rib.
00:16:55
◼
►
- It's much easier than I was led to believe.
00:16:57
◼
►
And to me that the whole secret is,
00:16:59
◼
►
yeah, you just need a thermometer.
00:17:01
◼
►
And we've got some kind of oven that has like a thing
00:17:04
◼
►
that you can plug, it's like connected to the oven.
00:17:07
◼
►
So it looks like a speaker cable.
00:17:10
◼
►
Like you plug it into the oven inside
00:17:12
◼
►
with something that looks like a headphone jack.
00:17:15
◼
►
And then the other end is just a typical meat thermometer
00:17:19
◼
►
thing, you stick it in the prime rib and you set it
00:17:22
◼
►
at whatever temperature they tell you to,
00:17:23
◼
►
which is pretty low, low and slow, but not crazy slow.
00:17:27
◼
►
It's not like you have to cook it all day.
00:17:28
◼
►
But it was a fun sort of holiday thing.
00:17:31
◼
►
Like early afternoon I'd help her out.
00:17:34
◼
►
I'd be like her little sous chef,
00:17:36
◼
►
helping her out lifting stuff.
00:17:37
◼
►
And it was a nice way to spend the afternoon.
00:17:40
◼
►
And then like two hours later, delicious prime rib.
00:17:44
◼
►
- Anyway, that leads me directly,
00:17:45
◼
►
what a great segue to my first sponsor.
00:17:49
◼
►
Hey, we got you hungry for cooking at home.
00:17:52
◼
►
I swear to God, I didn't really set this up.
00:17:55
◼
►
I actually, because it wasn't gonna be the first sponsor,
00:17:58
◼
►
but I just ran through the sponsors.
00:17:59
◼
►
I was like, you know what, this is a good segue.
00:18:01
◼
►
Anyway, HelloFresh gets you fresh pre-measured ingredients
00:18:04
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and mouth-watering seasonal recipes
00:18:06
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00:18:08
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You can skip trips to the grocery store
00:18:10
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00:18:12
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fun and affordable.
00:18:14
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That's why it's America's number one meal kit.
00:18:16
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00:18:22
◼
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and grocery store trips so you can enjoy cooking.
00:18:25
◼
►
The meal planning part is so great
00:18:26
◼
►
'cause they just, every week,
00:18:28
◼
►
they have meals to choose from.
00:18:29
◼
►
You can go through, you look at the ones
00:18:32
◼
►
that appeal to you, that you think or you know
00:18:34
◼
►
would appeal to your family.
00:18:36
◼
►
You order those and then they show up in a nice box
00:18:40
◼
►
with some dry ice to keep everything fresh.
00:18:42
◼
►
Everything you need in the right portions
00:18:45
◼
►
so you don't have extra stuff.
00:18:47
◼
►
And a lot of them, they have some
00:18:49
◼
►
that are just 15 to 20-minute dinners
00:18:51
◼
►
that really are 15 to 20-minute dinners.
00:18:54
◼
►
It's not like, oh, you can make this in 15 minutes
00:18:56
◼
►
and 45 minutes later you still haven't started cooking it.
00:18:59
◼
►
No, it's really, when they say 15 to 20,
00:19:01
◼
►
it's 15 to 20 minutes.
00:19:03
◼
►
They've even got stuff like breakfast on the go now.
00:19:06
◼
►
A lot more options than they did when they first started.
00:19:09
◼
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They have over 50 menu and market items each week,
00:19:12
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including ready-to-eat salad, sandwiches and soups too.
00:19:15
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So there's something for everyone
00:19:17
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with recipes designed and tested by professional chefs,
00:19:20
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00:19:23
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and simplicity.
00:19:24
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Great instructions.
00:19:27
◼
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The recipes really do tell you everything to do.
00:19:30
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The produce is exquisite.
00:19:31
◼
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It's exactly like the sort of produce,
00:19:33
◼
►
like if you went to the grocery store yourself
00:19:35
◼
►
and you were picking out the nicest-looking tomato
00:19:38
◼
►
or the nicest-looking green pepper.
00:19:40
◼
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It's what shows up every time in the box.
00:19:43
◼
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It's delivered from the farm to your front door
00:19:45
◼
►
in under a week and it's contact-free.
00:19:49
◼
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So if you're still concerned about COVID and stuff like that
00:19:51
◼
►
you don't have to worry, it all comes sealed up.
00:19:54
◼
►
It's really great.
00:19:55
◼
►
And they're saying, HelloFresh is saying
00:19:58
◼
►
that it can be up to 28% cheaper
00:20:00
◼
►
than shopping at your local grocery store.
00:20:02
◼
►
And it's 72% cheaper than a restaurant meal
00:20:04
◼
►
without sacrificing the quality.
00:20:06
◼
►
And their source for that is the Zagat Dining Survey.
00:20:09
◼
►
So where do you go?
00:20:14
◼
►
Go to hellofresh.com/talkshow14.
00:20:19
◼
►
That's hellofresh.com/talkshow14.
00:20:24
◼
►
And the promo code talkshow14,
00:20:30
◼
►
what's the deal with the 14?
00:20:32
◼
►
Gets you up to 14 free meals plus free shipping.
00:20:36
◼
►
That's amazing.
00:20:38
◼
►
So use that code talkshow14 and that URL,
00:20:41
◼
►
hellofresh.com/talkshow14,
00:20:44
◼
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get up to 14 free meals plus free shipping.
00:20:48
◼
►
My thanks to them.
00:20:49
◼
►
We use them here and they're great
00:20:51
◼
►
and we always feel very happy with them.
00:20:54
◼
►
Real topics.
00:20:57
◼
►
Let's start nice and easy.
00:21:00
◼
►
How about the Apple MagSafe battery pack finally shipped?
00:21:05
◼
►
- Yeah, yeah, that shipped.
00:21:07
◼
►
- I have been obsessed with iPhone battery packs
00:21:11
◼
►
for I guess ever since they were invented.
00:21:14
◼
►
I own, I think if I went through my office
00:21:17
◼
►
and all the boxes in the basement
00:21:19
◼
►
that I've packed up from previous things,
00:21:22
◼
►
I'm afraid to guess how many battery packs
00:21:26
◼
►
I've bought over the years.
00:21:28
◼
►
Yet I don't really live a lifestyle
00:21:31
◼
►
where I frequently need one.
00:21:33
◼
►
It is a hoarder mentality.
00:21:35
◼
►
- It's like safety blankets.
00:21:37
◼
►
- Well, and I guess also that I've never found one
00:21:40
◼
►
I truly love.
00:21:41
◼
►
Like I've never found a perfect one.
00:21:42
◼
►
Years ago, Mophie had one that opened up
00:21:46
◼
►
a little bit like a book.
00:21:48
◼
►
It had like an aluminum case and inside was like,
00:21:52
◼
►
inside that cover you'd flip out
00:21:55
◼
►
was a built-in three or four inch lightning cable,
00:22:00
◼
►
which was one of my, it was probably my favorite of all time
00:22:03
◼
►
because then you didn't ever have to worry
00:22:06
◼
►
about having the cable to charge your phone
00:22:09
◼
►
from the battery pack.
00:22:11
◼
►
If you had the battery pack with you
00:22:13
◼
►
and the battery pack had some level of charge in it,
00:22:16
◼
►
you'd have built-in cable and you could plug it in
00:22:20
◼
►
and it was relatively small.
00:22:22
◼
►
My taste in battery chargers is ones
00:22:24
◼
►
that just give you enough,
00:22:26
◼
►
the worst case scenario for me is even like WWDC
00:22:31
◼
►
or something like that where I'm on my phone all day,
00:22:33
◼
►
I need a little bit at the end of the day.
00:22:37
◼
►
I don't need some kind of 10,000 milliamp hour
00:22:40
◼
►
mega battery pack for taking camping or something like that.
00:22:44
◼
►
But they're never satisfying.
00:22:48
◼
►
So now Apple's got their MagSafe battery pack
00:22:51
◼
►
that finally shipped.
00:22:53
◼
►
It's weird timing, right?
00:22:57
◼
►
'Cause it's like--
00:22:59
◼
►
- You mean in the middle of the cycle?
00:23:00
◼
►
- Well, or like the end of the cycle.
00:23:01
◼
►
- Like after the iPhone 12 or end of the iPhone cycle?
00:23:04
◼
►
Yeah, yeah, yeah.
00:23:05
◼
►
I mean, you have to maybe, look, if they're introducing L,
00:23:08
◼
►
that means they're making no significant changes
00:23:10
◼
►
to MagSafe, obviously for the next model of iPhone.
00:23:14
◼
►
So you can infer that, that seems pretty straightforward.
00:23:17
◼
►
So my guess is because of the modularity of MagSafe
00:23:20
◼
►
and probably whatever supply chain,
00:23:23
◼
►
look, you gotta assume that for an accessory,
00:23:26
◼
►
for a new iPhone, they wanted to ship it day in and day.
00:23:29
◼
►
And so if they didn't, they ran into some sort of problem.
00:23:31
◼
►
If this was not an intentional,
00:23:33
◼
►
let's wait nine months and ship this.
00:23:35
◼
►
- I think though that they've always had
00:23:38
◼
►
a weird relationship with the battery packs,
00:23:40
◼
►
because, or the battery cases, right?
00:23:43
◼
►
The Apple branded ones.
00:23:44
◼
►
Because they never ship them day and date.
00:23:47
◼
►
There's never been one that shipped as a day one peripheral.
00:23:50
◼
►
Like the earliest they've ever shipped
00:23:52
◼
►
is like two months after the iPhone.
00:23:55
◼
►
And they never make a big deal out of it.
00:23:57
◼
►
And I think it's just the obvious optics of,
00:24:02
◼
►
oh, if Apple is selling you a battery case,
00:24:04
◼
►
that means even Apple thinks the iPhone
00:24:06
◼
►
doesn't have a big enough battery.
00:24:09
◼
►
Right? And they want to sort of avoid that.
00:24:12
◼
►
- Oh, I see.
00:24:13
◼
►
So they're just putting some air in there.
00:24:15
◼
►
So that they don't have to go like,
00:24:17
◼
►
hey, here's your new iPhone.
00:24:18
◼
►
Oh, and here's the thing that makes it usable.
00:24:20
◼
►
You have to buy this too.
00:24:22
◼
►
'Cause don't you think that--
00:24:23
◼
►
- Although they already do that with chargers,
00:24:24
◼
►
but let's not talk about that.
00:24:26
◼
►
But yeah, yeah.
00:24:27
◼
►
Yeah, I think so.
00:24:29
◼
►
I think you're absolutely reasonable assumption there.
00:24:31
◼
►
I would buy into that.
00:24:32
◼
►
- It was exactly the case with the infamous iPhone
00:24:36
◼
►
4 bumper cases, right?
00:24:39
◼
►
Where the iPhone 4 comes out and six weeks after it ships,
00:24:44
◼
►
there's this scandal that if you hold the phone wrong,
00:24:48
◼
►
it doesn't make phone calls or loses its attenuation.
00:24:52
◼
►
And they had to hold an emergency press conference.
00:24:56
◼
►
And Steve Jobs had to fly back from vacation
00:24:58
◼
►
in Hawaii to do it.
00:24:59
◼
►
And it's still, it's the most unusual Apple event ever.
00:25:04
◼
►
I mean, at least in modern Apple history.
00:25:08
◼
►
And they were like, you know what?
00:25:10
◼
►
We'll just give everybody one of these bumper cases
00:25:13
◼
►
we're making 'cause the bumper case solved
00:25:15
◼
►
the attenuation issue 'cause it would keep your skin,
00:25:17
◼
►
no matter what you did then,
00:25:18
◼
►
you wouldn't connect the two parts of the antenna
00:25:20
◼
►
that would cause the problem.
00:25:22
◼
►
But then the result was Apple says you need a case
00:25:25
◼
►
to use the iPhone 4,
00:25:27
◼
►
which wasn't what they were saying at all.
00:25:29
◼
►
- Mm-hmm, yeah.
00:25:33
◼
►
Yeah, interesting.
00:25:35
◼
►
I mean, there's definitely the allegory there for sure.
00:25:38
◼
►
This one is pretty late though.
00:25:41
◼
►
- Yeah, it is, right.
00:25:42
◼
►
- Like, I think you're absolutely right
00:25:45
◼
►
if you're referring to it in the frame of reference
00:25:46
◼
►
of say three months out, right?
00:25:48
◼
►
Or two or three months out.
00:25:49
◼
►
Something happened here
00:25:51
◼
►
and maybe it's just supply chain, COVID,
00:25:53
◼
►
you know, all that stuff, I don't know.
00:25:55
◼
►
I do feel that this is probably the best that they've done.
00:26:01
◼
►
You know, the best job that they've done with this,
00:26:05
◼
►
with a battery pack for a while.
00:26:07
◼
►
I mean, I was never the kind of person
00:26:09
◼
►
who crapped on the original design
00:26:12
◼
►
that they came out with for their battery pack.
00:26:15
◼
►
- The humpback design.
00:26:16
◼
►
- The humpback, yeah.
00:26:17
◼
►
I actually thought, I was like, look,
00:26:19
◼
►
it's, in many ways, it's refreshingly honest.
00:26:23
◼
►
It's like, look, we're putting a battery on here.
00:26:25
◼
►
We're not gonna put empty air in here
00:26:28
◼
►
just so you don't know it's a battery or whatever.
00:26:31
◼
►
You know, and like, I, as someone who did from day one,
00:26:36
◼
►
immediately need this, right?
00:26:38
◼
►
'Cause I travel a ton for work, right?
00:26:40
◼
►
I mean, or did at one point.
00:26:43
◼
►
And travel a lot for work around the world
00:26:45
◼
►
where I did not know where my next outlet would be.
00:26:48
◼
►
You know, oh, here's an outlet in the airport.
00:26:49
◼
►
Just kidding, it doesn't work, right?
00:26:51
◼
►
Here's an outlet on the airplane, psych, right?
00:26:53
◼
►
So I definitely would never travel without battery backups.
00:26:57
◼
►
And even though I would always keep a battery backup
00:27:00
◼
►
of some sort that could say,
00:27:02
◼
►
at least partially charge a laptop
00:27:04
◼
►
or charge my phone several times over,
00:27:06
◼
►
for ease of use running through an airport
00:27:09
◼
►
or walking around a city or whatever,
00:27:10
◼
►
I didn't want the dongle.
00:27:12
◼
►
So I loved the Mophie clip-on cases
00:27:14
◼
►
that were just essentially an iPhone case,
00:27:16
◼
►
clamshell style.
00:27:18
◼
►
And then you would clip them on
00:27:20
◼
►
and they would charge your phone
00:27:21
◼
►
and they had a little indicator in the back
00:27:23
◼
►
that showed you how much juice was left in your Mophie
00:27:25
◼
►
and all of that.
00:27:26
◼
►
But those Mophies were like 60% air or 45% air
00:27:31
◼
►
or something like that,
00:27:32
◼
►
because they just conformed to this idea that,
00:27:34
◼
►
hey, you want this smooth shell back and all of that stuff.
00:27:38
◼
►
So when the humpback thing came out,
00:27:40
◼
►
I was like, hey, look, they deleted the air,
00:27:41
◼
►
which I thought was very Apple and kind of funny.
00:27:44
◼
►
And I didn't mind it.
00:27:45
◼
►
And I think a lot of people hate it, right?
00:27:46
◼
►
Which is fine.
00:27:47
◼
►
You know, it's a taste thing at that point.
00:27:49
◼
►
It's not really a functionality thing.
00:27:51
◼
►
But I think this design, this modular design,
00:27:54
◼
►
I have actually, so I obviously don't have the battery pack.
00:27:56
◼
►
Apple didn't send me like any advanced units or anything,
00:28:00
◼
►
but I do have the Anker version of this.
00:28:04
◼
►
And Anker has had one for a few months now.
00:28:06
◼
►
And it's this sort of modular,
00:28:09
◼
►
I don't believe that they're actually MagSafe certified,
00:28:12
◼
►
but it is a MagSafe, you know,
00:28:14
◼
►
magnet array in the back of it
00:28:16
◼
►
that clips it to the back of your iPhone
00:28:19
◼
►
or to the back of a case attached to the iPhone,
00:28:21
◼
►
which I find as the best option.
00:28:23
◼
►
And I love it.
00:28:25
◼
►
It's exactly as you said,
00:28:27
◼
►
this kind of thing where it gives you just enough
00:28:30
◼
►
to get to where you need to go.
00:28:32
◼
►
So it is not like,
00:28:34
◼
►
hey, I'm gonna charge my iPhone three times over
00:28:35
◼
►
with this thing, right?
00:28:36
◼
►
It barely charges an iPhone 12 once, barely, you know?
00:28:41
◼
►
And especially if you're using it
00:28:42
◼
►
or if it's hot or whatever,
00:28:44
◼
►
it's gonna struggle to keep up,
00:28:46
◼
►
but it's just enough to sort of get you over the hump,
00:28:50
◼
►
you know, that next half mile to where you need to go.
00:28:53
◼
►
And I think it's absolutely fantastic to have it
00:28:55
◼
►
in this modular design
00:28:58
◼
►
where you can easily pop it off and back on,
00:29:00
◼
►
depending on your use case,
00:29:01
◼
►
if you need to furiously text something out, you know,
00:29:04
◼
►
or put a big chunk of text in
00:29:06
◼
►
and you don't want the lump on the back,
00:29:07
◼
►
you can just take it off, right?
00:29:09
◼
►
And then type it out and then pop it back on, you know?
00:29:12
◼
►
And I think that's really, really great.
00:29:14
◼
►
And you have the option to use it on a cord,
00:29:16
◼
►
which charges it very quickly, you know,
00:29:18
◼
►
because it's over USB-C.
00:29:19
◼
►
So I actually like,
00:29:20
◼
►
I think it's a pretty nice little arrangement.
00:29:22
◼
►
- Yeah, I just bought the Anker and I have,
00:29:24
◼
►
so I'm in the same situation as you.
00:29:26
◼
►
I have the Anker.
00:29:27
◼
►
I have ordered apples,
00:29:28
◼
►
but it's not coming until sometime later this week.
00:29:31
◼
►
I think I got like a shipping notification yesterday,
00:29:34
◼
►
but, or like overnight, you know, while I was sleeping.
00:29:38
◼
►
I completely agree.
00:29:44
◼
►
And the nice thing about it compared to the cases
00:29:47
◼
►
is that the big problem with the cases is,
00:29:49
◼
►
okay, I think they were like 100 bucks too,
00:29:52
◼
►
maybe even more.
00:29:53
◼
►
I know Apple's battery pack is not as 100 bucks.
00:29:57
◼
►
And the big problem with the cases is
00:29:59
◼
►
if you get a new iPhone, then it doesn't fit anymore.
00:30:02
◼
►
And you've got this case,
00:30:04
◼
►
you've got this $100 battery pack case that doesn't fit.
00:30:07
◼
►
And whereas this, you know,
00:30:11
◼
►
I think it's pretty safe to assume
00:30:13
◼
►
that Apple isn't going to change MagSafe
00:30:15
◼
►
for a couple of years.
00:30:17
◼
►
And even if they do,
00:30:18
◼
►
maybe it would only be to make it a little bit faster
00:30:22
◼
►
if they can, and it would be backwards compatible,
00:30:25
◼
►
one would hope, you know,
00:30:26
◼
►
with the charger stands and stuff like that.
00:30:28
◼
►
- And even if they do, even if they delete the magnets
00:30:31
◼
►
or really change them dramatically,
00:30:33
◼
►
you have the option to still use this as a plug-in battery.
00:30:36
◼
►
- Right. - You don't in other ones.
00:30:39
◼
►
- Right, well, and I don't think Apple's
00:30:40
◼
►
works that way either.
00:30:41
◼
►
So I kind of feel like the Anker one that's 50 bucks
00:30:48
◼
►
I don't have them side by side,
00:30:50
◼
►
and Apple conspicuously doesn't have
00:30:53
◼
►
like tech spec dimensions of theirs,
00:30:55
◼
►
but you can tell from the picture how big it is.
00:30:59
◼
►
- It's sort of defined by the shape of the iPhone 12 mini,
00:31:03
◼
►
just like the wallet attachment.
00:31:08
◼
►
- Can't be bigger than the mini.
00:31:09
◼
►
- Yeah, you know, like the little credit card wallet
00:31:12
◼
►
that they shipped last year.
00:31:14
◼
►
- Right, it kind of floats on an iPhone 12 or 12 Max.
00:31:17
◼
►
- Right, but it's exactly the dimensions of a 12 mini.
00:31:21
◼
►
It is perfectly tailored to both the width
00:31:26
◼
►
and like the corner, even the corner radius.
00:31:29
◼
►
That's the thing that makes me feel like for 50 bucks,
00:31:34
◼
►
this Anker is probably the way to go,
00:31:36
◼
►
because like you said, then all you need is a USB-C
00:31:39
◼
►
to lightning cable, and you can charge your iPhone from it
00:31:44
◼
►
at double the speed, 10 watts, just like you would
00:31:48
◼
►
a non-magnetic battery pack.
00:31:50
◼
►
And I think you're exactly right,
00:31:52
◼
►
that the Anker One is MagSafe compatible,
00:31:56
◼
►
but not MagSafe certified.
00:31:59
◼
►
And so therefore it works great with all the MagSafe iPhones
00:32:04
◼
►
and connects very securely to MagSafe iPhone cases.
00:32:09
◼
►
Like if your phone is in a regular case,
00:32:11
◼
►
and then you want to plug this Anker thing in,
00:32:13
◼
►
it actually seems to stick better in my experience
00:32:16
◼
►
when I put one of these cases on.
00:32:18
◼
►
It's like there's more--
00:32:19
◼
►
- Definitely sticks better on the case.
00:32:20
◼
►
I think the case magnet is closer to the surface of the case
00:32:24
◼
►
than the magnet in the back of the iPhone
00:32:26
◼
►
because of the glass back.
00:32:27
◼
►
- Yeah, I think--
00:32:27
◼
►
- And so you end up with like more adherence
00:32:29
◼
►
and better registration.
00:32:31
◼
►
- Yeah, but that, you know,
00:32:33
◼
►
and I'm not normally a case person,
00:32:34
◼
►
but that's another thing that every year
00:32:36
◼
►
I end up spending $200 on various iPhone cases
00:32:40
◼
►
to try them out, even though I know,
00:32:43
◼
►
I don't really have an active YouTube channel.
00:32:45
◼
►
I don't review iPhone cases,
00:32:47
◼
►
but I buy them thinking, well,
00:32:49
◼
►
I should buy like two or three of these
00:32:50
◼
►
and find one I really like,
00:32:51
◼
►
and then tell everybody which iPhone case I like the best,
00:32:55
◼
►
and then I never get around to it.
00:32:56
◼
►
And all of a sudden it's September
00:32:57
◼
►
and there's new iPhones that are out
00:32:58
◼
►
and none of my cases fit anymore.
00:33:00
◼
►
- Yeah, yeah, I mean, I buy like two a year,
00:33:06
◼
►
approximately one to two a year cases.
00:33:10
◼
►
And I usually buy them just because I like the grip
00:33:12
◼
►
a little bit better, right?
00:33:13
◼
►
Just a little bit of grip.
00:33:14
◼
►
I don't buy anything extravagant,
00:33:16
◼
►
just the regular iPhone, you know,
00:33:17
◼
►
the Apple rubber cases typically.
00:33:20
◼
►
And I buy them seasonally for the color, right?
00:33:24
◼
►
Like I'll buy a bright one for spring and summer
00:33:26
◼
►
and I'll buy kind of like a, you know,
00:33:28
◼
►
more folly one or whatever.
00:33:29
◼
►
- And I like them too when I'm going on a vacation
00:33:33
◼
►
for two reasons.
00:33:34
◼
►
I like to use a case,
00:33:35
◼
►
even though I'm not normally a case person.
00:33:37
◼
►
One is the grip and on vacation I'm taking more photos.
00:33:41
◼
►
And there's a reason why, you know, cameras often,
00:33:44
◼
►
you know, like professional cameras often have like,
00:33:47
◼
►
if not leathers, like some kind of rubber type thing
00:33:50
◼
►
on the part you're supposed to grip.
00:33:51
◼
►
Like you don't want your camera
00:33:52
◼
►
to slip out of your hand, right?
00:33:55
◼
►
So making it more grippy as a camera is useful.
00:33:58
◼
►
And then number two, I've picked up more scratches
00:34:02
◼
►
on my phones without a case,
00:34:03
◼
►
like when I'm away from home than when I'm home,
00:34:07
◼
►
even though 95% of the time in a normal non-pandemic year,
00:34:12
◼
►
I'm at home and I think it's just like the,
00:34:15
◼
►
I'm out of my usual patterns
00:34:17
◼
►
and I'm putting my phone down on surfaces
00:34:19
◼
►
I don't usually put it down on.
00:34:21
◼
►
And you know what I mean?
00:34:23
◼
►
Like when I'm home, I do the exact same thing every day.
00:34:25
◼
►
And so I never put my phone face down
00:34:27
◼
►
on anything that might scratch the glass.
00:34:29
◼
►
And then I'm away from home, I'm out of my element
00:34:31
◼
►
and next thing you know,
00:34:32
◼
►
how'd I get this big scratch on my glass?
00:34:35
◼
►
What'd I do?
00:34:36
◼
►
And you know what, I typically will,
00:34:39
◼
►
so I run without a case and have for years and years
00:34:42
◼
►
and years, almost 90% of the time I've run without a case.
00:34:45
◼
►
But I will say my behavior has changed a little bit
00:34:48
◼
►
over the years because I do value that being able
00:34:52
◼
►
to set it down on any surface thing,
00:34:54
◼
►
because without a case, I'm always subconsciously going,
00:34:58
◼
►
well, this is gonna scratch my phone.
00:35:00
◼
►
- Yeah, right. - When I set it down
00:35:01
◼
►
on something, is this gonna scratch?
00:35:02
◼
►
There's that little mental check that you do,
00:35:05
◼
►
just like a little loop process
00:35:07
◼
►
that your brain runs through, I'm setting this down.
00:35:09
◼
►
Is it a surface that's gonna scratch my phone or not
00:35:12
◼
►
or damage it?
00:35:13
◼
►
And if so, then don't do that, right?
00:35:16
◼
►
Put it in your pocket instead or whatever.
00:35:17
◼
►
And so it is nice to be able to just toss it around.
00:35:20
◼
►
It is good for kids in Disneyland and various other things,
00:35:23
◼
►
just other people touch my phone more, you know?
00:35:26
◼
►
- And then I have to say the addition of MagSafe,
00:35:31
◼
►
because the tackiness of the rubber back
00:35:34
◼
►
and the magnet strength of the cases
00:35:37
◼
►
actually makes MagSafe accessories work better.
00:35:40
◼
►
I have actually been wearing it more for that reason too.
00:35:43
◼
►
So it's not just, hey, protect the phone.
00:35:46
◼
►
It's also that actually makes MagSafe accessories
00:35:49
◼
►
work a bit better, in my opinion.
00:35:51
◼
►
I just bought this little,
00:35:53
◼
►
I had been wanting one for a while that worked for travel
00:35:58
◼
►
and for casual use, and I hadn't found one,
00:36:00
◼
►
which is an iPhone stand.
00:36:03
◼
►
And I had, which I think you have as well,
00:36:05
◼
►
a little plastic credit card style.
00:36:07
◼
►
And it's sort of cut out and you twist it
00:36:11
◼
►
into a stand shape, but it's sort of cut and packed flat,
00:36:14
◼
►
almost like those little metal models
00:36:18
◼
►
that you get and pop out and--
00:36:20
◼
►
- Yeah, yeah, yeah, exactly.
00:36:21
◼
►
- Almost like that.
00:36:23
◼
►
- But I don't like it for writing reasons,
00:36:26
◼
►
most of which is that it's fragile.
00:36:27
◼
►
It's already cracked in a couple of places
00:36:29
◼
►
and still kind of barely works.
00:36:31
◼
►
So I put out on Twitter, I asked people,
00:36:34
◼
►
hey, does anybody know a credit card sized iPhone stand
00:36:39
◼
►
that's MagSafe compatible, right?
00:36:41
◼
►
That I could just put on the back of my phone,
00:36:43
◼
►
or if I'm not, I don't need it on the back
00:36:45
◼
►
of my phone permanently, I can just tuck it away
00:36:47
◼
►
in a pocket in my bag and not even know it's there
00:36:49
◼
►
until I sit on a plane or go somewhere
00:36:51
◼
►
and I wanna prop it up and watch a movie
00:36:52
◼
►
or prop it up and have the screen visible to me or whatever,
00:36:56
◼
►
or you can take a picture, right?
00:36:58
◼
►
And somebody recommended the MOFT cases or MOFT stands
00:37:02
◼
►
to me, M-O-F-T.
00:37:03
◼
►
And I think Craig Hockenberry recommended it,
00:37:06
◼
►
a couple other people recommended it on Twitter.
00:37:07
◼
►
And so I bought one and it's actually quite nice.
00:37:10
◼
►
It's a foldable, like origami style case
00:37:14
◼
►
that is as flat as maybe two to three credit cards stacked
00:37:18
◼
►
when it's folded.
00:37:19
◼
►
And then when you pop it out, it does a little origami
00:37:22
◼
►
and it can stand either vertically or horizontally
00:37:25
◼
►
at one single angle, you know, nothing special,
00:37:27
◼
►
nothing, no adjustability or anything like that,
00:37:30
◼
►
but it does stand the phone up,
00:37:32
◼
►
which is all I really wanted.
00:37:33
◼
►
And I've been pretty happy with that.
00:37:35
◼
►
But I think this speaks to the modularity of MagSafe
00:37:38
◼
►
and what Apple's hoping to see long-term from the ecosystem.
00:37:43
◼
►
And I think that people are taking advantage of it
00:37:45
◼
►
and creating some pretty neat stuff so far.
00:37:47
◼
►
So I'm anxious to see how this develops over time
00:37:50
◼
►
as people go like, "Hey, there's real utility here."
00:37:52
◼
►
And I think the battery case is part of that,
00:37:54
◼
►
you know, that story, people have been waiting for it.
00:37:57
◼
►
- I got one of those, yeah,
00:37:58
◼
►
I had one of those credit card cases.
00:38:00
◼
►
I don't know how you even know that though,
00:38:01
◼
►
'cause I know I got it while you and I have been apart
00:38:03
◼
►
for the pandemic, but I do have one.
00:38:05
◼
►
It was one of those stupid damn things.
00:38:07
◼
►
- I know everything, Jon.
00:38:08
◼
►
- I bought on Instagram and mine cracked too.
00:38:10
◼
►
And I never really used it and I was never rough with it.
00:38:14
◼
►
I didn't like put it in my butt pocket
00:38:16
◼
►
and sit all the time on it and that's how it cracked.
00:38:19
◼
►
It just sort of cracked while I was playing with it.
00:38:21
◼
►
And I think the fundamental problem with that,
00:38:23
◼
►
I don't know the name brand,
00:38:24
◼
►
I don't wanna throw anybody under the bus,
00:38:26
◼
►
so I'm glad I don't remember it,
00:38:27
◼
►
but the problem I figured out with it
00:38:30
◼
►
is they tried to make it way too adjustable.
00:38:32
◼
►
Like it's like once you have it in position
00:38:35
◼
►
and it's folded and you put the iPhone in,
00:38:37
◼
►
then it's like you can rotate this part of it.
00:38:42
◼
►
And it's like, no, that's the part that broke
00:38:44
◼
►
is playing with that, it's too much.
00:38:46
◼
►
It's like, just give me something I can fold to prop it up
00:38:49
◼
►
and then I'll figure out how to get the angle right.
00:38:51
◼
►
Like if I have to prop up the whole thing somehow, you know?
00:38:56
◼
►
- Yeah, it should be one click, right?
00:38:59
◼
►
That kind of thing should be you take it out of your wallet
00:39:02
◼
►
or wherever and you twist it once
00:39:04
◼
►
and then it stands the phone up.
00:39:06
◼
►
It should not, they did try to do too much.
00:39:09
◼
►
They've got these little cutouts
00:39:10
◼
►
that allow you to adjust the angle to a,
00:39:13
◼
►
they even have degree measurements on it.
00:39:14
◼
►
- Yeah, it's the same one, I got the same one.
00:39:15
◼
►
- It's just like a stand or a sextant, you know?
00:39:17
◼
►
Like what is this?
00:39:18
◼
►
- That's the word I was looking for, sextant.
00:39:20
◼
►
I couldn't, I couldn't, which sounds dirty, but it's not.
00:39:26
◼
►
- Yeah, you don't need to measure the angles of the sun
00:39:28
◼
►
and your astrological sign with it.
00:39:30
◼
►
You just need to stand your iPhone up.
00:39:33
◼
►
- This MOF one works for that, for me.
00:39:35
◼
►
- If you're shooting a serious video with your iPhone
00:39:38
◼
►
such that you really need to know
00:39:39
◼
►
that it's exactly 30 degrees,
00:39:41
◼
►
you're not using a credit card stand, you know what I mean?
00:39:44
◼
►
Like if you're using something that folds up
00:39:46
◼
►
to a credit card, you're not,
00:39:48
◼
►
you don't really care if it's 25 or 30 degrees.
00:39:51
◼
►
You're just framing it by eye.
00:39:53
◼
►
- It's over-engineered and under-delivers, right?
00:39:56
◼
►
Which is pretty standard
00:39:57
◼
►
for third-party accessories sometimes.
00:39:59
◼
►
- It did occur to me though,
00:40:00
◼
►
'cause I just got this Anker one a couple of days ago
00:40:03
◼
►
in anticipation of maybe having it and the Apple one
00:40:07
◼
►
by the time I did the next show, but I don't have 'em both.
00:40:09
◼
►
But it occurred to me, and then I was doing some,
00:40:13
◼
►
taking some notes before we recorded
00:40:15
◼
►
with the specs of the batteries and the prices
00:40:20
◼
►
of comparing the Anker and the Apple and blah, blah, blah.
00:40:22
◼
►
And it just occurred to me of how many magnets now
00:40:25
◼
►
or like when you're in the Apple gadget reviewing spectrum,
00:40:30
◼
►
how many of the, everything has a magnet now, right?
00:40:33
◼
►
'Cause the MacBooks have snapped shut
00:40:36
◼
►
with a magnet for years to close the lid.
00:40:40
◼
►
The iPads have the craziest magnet system
00:40:44
◼
►
all over the back of them now
00:40:46
◼
►
for connecting to the keyboards and various things.
00:40:50
◼
►
Now the-- - And the pencil.
00:40:50
◼
►
- The pencil is magnetic now.
00:40:53
◼
►
It's magnets all the way down.
00:40:56
◼
►
And it's so crazy because for decades,
00:41:00
◼
►
one of the cardinal rules of using a computer,
00:41:03
◼
►
like one of 'em was like,
00:41:05
◼
►
don't kick the power out of the wall.
00:41:07
◼
►
Don't lose power while it's writing to disk.
00:41:10
◼
►
And the other one is don't even get a magnet
00:41:13
◼
►
in the same room as your computer.
00:41:15
◼
►
- Yes. - Don't even--
00:41:16
◼
►
- If you bring a magnet in this room, I will kill you.
00:41:18
◼
►
I will slaughter you.
00:41:19
◼
►
Do not bring a magnet in your mic.
00:41:21
◼
►
I don't care if you work in a big open office space.
00:41:24
◼
►
It's like no magnets in here because you could,
00:41:26
◼
►
you know, this is, this, there.
00:41:29
◼
►
- Our hard drives, think of the hard drives.
00:41:31
◼
►
- Yeah, don't, it was like a 50/50 call
00:41:34
◼
►
whether you'd wanna get a magnet near it
00:41:36
◼
►
or spill water on your keyboard.
00:41:38
◼
►
It's like, I don't know, if I spill water on my keyboard,
00:41:41
◼
►
I won't lose data.
00:41:42
◼
►
I could just get a new keyboard, right?
00:41:43
◼
►
- Right, right.
00:41:44
◼
►
- Whereas a magnet would wipe out your data.
00:41:47
◼
►
And now we've got magnets all the way down.
00:41:49
◼
►
And I'm sitting here playing around
00:41:51
◼
►
with how strong the magnet is.
00:41:53
◼
►
And you know, like I'm holding this iPhone 12
00:41:56
◼
►
with the anchor case.
00:41:57
◼
►
- Thank you, solid state memory.
00:42:00
◼
►
- One other new gadget I wanted to get your thoughts on.
00:42:04
◼
►
I just, ordinarily maybe not quite daring
00:42:07
◼
►
Fireball material, but this new Steam Box
00:42:10
◼
►
handheld gaming PC from what's Steam's parent company, Valve.
00:42:15
◼
►
- Valve, yeah.
00:42:18
◼
►
- So for anybody who hasn't seen it,
00:42:19
◼
►
I think it was announced at the end of last week.
00:42:21
◼
►
It is effectively a gaming PC
00:42:27
◼
►
in the form of a Switch, a Nintendo Switch.
00:42:32
◼
►
But without, with, but you know,
00:42:34
◼
►
the big difference from the Switch form factor
00:42:37
◼
►
is that the paddles don't disconnect from the sides.
00:42:40
◼
►
They're permanent, the controllers.
00:42:42
◼
►
But you know, I think it's a fair description
00:42:45
◼
►
that in a form factor that Nintendo pioneered
00:42:48
◼
►
with the Switch, sort of a horizontal,
00:42:51
◼
►
you know, like a Knight Rider steering wheel
00:42:57
◼
►
type form factor, that you can also connect via a dock
00:43:02
◼
►
to a TV or a display and then play
00:43:07
◼
►
like you would on a normal TV or display
00:43:11
◼
►
or something like that, that you can both use
00:43:13
◼
►
as a console style gaming and handheld style gaming.
00:43:18
◼
►
But it plays regular PC games for Steam.
00:43:23
◼
►
400 bucks to start.
00:43:24
◼
►
The $400 config seems really weak.
00:43:27
◼
►
And I don't blame them 'cause I get the product marketing
00:43:30
◼
►
that you kind of want to hit the 400.
00:43:31
◼
►
- Yeah, you gotta get the price point.
00:43:32
◼
►
- Right, and then I've seen so many articles say,
00:43:37
◼
►
you know, Valve's new $400 handheld gaming.
00:43:40
◼
►
And I'm like, huh, successful.
00:43:42
◼
►
Even though nobody who knows what they're doing
00:43:44
◼
►
would ever buy it.
00:43:45
◼
►
I think you need to spend like 550.
00:43:47
◼
►
I saw a lot of people buying the mid-level,
00:43:49
◼
►
which I think is totally reasonable.
00:43:51
◼
►
You know, and then of course you have the people
00:43:53
◼
►
who just buy the Macs on everything
00:43:55
◼
►
and that's why you offer the upgrades.
00:43:56
◼
►
The same reason Apple offers the high level,
00:43:58
◼
►
high tier iPhones, right?
00:44:00
◼
►
They're like, people are just gonna buy
00:44:01
◼
►
that biggest one, right?
00:44:02
◼
►
They're gonna, these e-suckers like me and you come in
00:44:04
◼
►
and they're like, just make a bigger one too, just in case.
00:44:08
◼
►
And we're like, sure, oh, it's good.
00:44:12
◼
►
Is there a bigger one?
00:44:13
◼
►
Oh, okay, I'll take that one.
00:44:16
◼
►
- Yeah, it's an interesting piece of hardware, right?
00:44:18
◼
►
So Valve's experiments with this,
00:44:21
◼
►
I mean, there's a lot of water under the bridge
00:44:23
◼
►
with Valve and Steam and trying to get into
00:44:26
◼
►
like the living room and the hand, you know?
00:44:29
◼
►
It's a, the Steam, many people will remember the Steam Box,
00:44:34
◼
►
which they launched in like 2013.
00:44:39
◼
►
And at that time, Gabe Newell said that Linux
00:44:43
◼
►
is the future of gaming, right?
00:44:45
◼
►
And everybody was like, ha ha, ha ha ha, right?
00:44:48
◼
►
And then the Steam Box didn't really go anywhere.
00:44:50
◼
►
You know, it made some, it was interesting,
00:44:52
◼
►
it was an interesting experiment.
00:44:55
◼
►
But the Steam Deck runs on Linux, right?
00:44:59
◼
►
So, and they definitely have something there
00:45:01
◼
►
because they can package custom drivers
00:45:04
◼
►
and custom operators and a custom layer, essentially,
00:45:08
◼
►
to interpret PC games for the Steam Deck.
00:45:11
◼
►
It just opens the door so much better than say,
00:45:14
◼
►
going on Android with an emulation layer or going on,
00:45:18
◼
►
you know, I mean, just,
00:45:19
◼
►
it maximizes the performance of the device.
00:45:21
◼
►
It gives them the ability to write their own software layer
00:45:25
◼
►
for the hardware in-house.
00:45:27
◼
►
And I think that it was the right choice, I think.
00:45:30
◼
►
So in the end, they got their last laugh
00:45:32
◼
►
'cause I do feel that this is actually
00:45:33
◼
►
a pretty compelling device.
00:45:34
◼
►
Now, whether it is good and, you know, lasts
00:45:37
◼
►
and whatever else, I don't know,
00:45:38
◼
►
but it is a pretty compelling device on the face of it.
00:45:41
◼
►
And I honestly, I think the biggest complaint anybody
00:45:44
◼
►
has had with it so far is the controller placement,
00:45:47
◼
►
which seems a little top heavy.
00:45:51
◼
►
- You know, the actual D-pads, or not D-pads,
00:45:55
◼
►
the thumb sticks are too high.
00:45:58
◼
►
And the D-pad and buttons are actually quite high as well.
00:46:01
◼
►
And they have put these two touch-sensitive controllers
00:46:04
◼
►
down below those.
00:46:05
◼
►
And Valve's been obsessed with touch sensitivity
00:46:07
◼
►
for a long time, actually,
00:46:08
◼
►
with a lot of their controllers and things.
00:46:11
◼
►
So it remains to be seen how usable it is,
00:46:14
◼
►
especially over long gaming sessions.
00:46:17
◼
►
But overall, the package seems pretty compelling.
00:46:20
◼
►
I mean, up to 512 gigabytes of storage.
00:46:23
◼
►
They use NVMe, I believe, memory, which is incredibly fast.
00:46:28
◼
►
It's a Zen 2 CPU.
00:46:30
◼
►
It's got an AMD graphics chip with a good 16 gigabytes
00:46:34
◼
►
of memory in the graphics chip, which is great.
00:46:37
◼
►
'Cause at that resolution, it should work just fine.
00:46:41
◼
►
And I think that people in this arena will buy this stuff.
00:46:47
◼
►
They do wanna play their games
00:46:48
◼
►
in pretty much every venue possible.
00:46:53
◼
►
And the interesting thing is about this,
00:46:55
◼
►
this dovetails with a movement going on in gaming overall
00:47:00
◼
►
that even what you would call like AAA titles
00:47:04
◼
►
or high-tier titles in gaming,
00:47:06
◼
►
and I'm sure you've seen this with Jonas,
00:47:08
◼
►
are much more about socialization and being with friends
00:47:12
◼
►
and existing in the same world with friends virtually
00:47:15
◼
►
than they are any sort of like hardcore gaming apparatus.
00:47:20
◼
►
And so, yes, there's the pro-cod players
00:47:23
◼
►
and the streamers and all of that stuff.
00:47:25
◼
►
But in many ways, those are the broadcasters, right?
00:47:28
◼
►
And many more people watch those broadcasters
00:47:30
◼
►
then play those games at that level.
00:47:33
◼
►
And many more people play those games
00:47:35
◼
►
to hang out with their friends
00:47:36
◼
►
and do funny stuff and just mess around
00:47:40
◼
►
with the gaming environment and just exist together.
00:47:44
◼
►
And so if you have a portable device,
00:47:45
◼
►
I actually think it dovetails nicely
00:47:47
◼
►
with this overall feeling
00:47:49
◼
►
because they can be with their friends
00:47:51
◼
►
wherever they are virtually.
00:47:52
◼
►
They're not tied to a desktop or to a console.
00:47:55
◼
►
And I think that's very interesting.
00:47:57
◼
►
- And it's gonna be way more compatible
00:48:00
◼
►
than trying to do it on your phone,
00:48:01
◼
►
whatever kind of phone you have.
00:48:02
◼
►
- Yeah. - Right.
00:48:03
◼
►
Yeah, that was Jonas's take on this.
00:48:06
◼
►
I think that the, it's the,
00:48:09
◼
►
and again, I don't wanna judge the controller placement
00:48:11
◼
►
without ever having even seen the damn thing in real life,
00:48:14
◼
►
but just eyeballing it, both the, like you said,
00:48:17
◼
►
the thumbsticks seem really high.
00:48:19
◼
►
The A, B, X, Y buttons, the action buttons,
00:48:23
◼
►
which is sort of universal now on game controllers,
00:48:26
◼
►
are way up in the upper right corner.
00:48:28
◼
►
It just seems like an odd placement.
00:48:30
◼
►
And Jonas's first thought was,
00:48:33
◼
►
it seems like they moved everything way up high
00:48:35
◼
►
just to make room for these touch pads
00:48:37
◼
►
that who knows what you're supposed to use them for?
00:48:40
◼
►
Like, it doesn't seem like this is an ergonomic placement
00:48:44
◼
►
of thumbsticks and action buttons.
00:48:46
◼
►
It seems like this is the best option we have
00:48:49
◼
►
if we're going to put these track pads on both sides.
00:48:53
◼
►
It seems like a concession to the track pad,
00:48:55
◼
►
not some sort of usability decision
00:48:57
◼
►
that was driven by user comfort first, right?
00:49:01
◼
►
And we could be wrong, as you said, right?
00:49:04
◼
►
Like you're judging it without having any hand.
00:49:05
◼
►
We could be wrong.
00:49:07
◼
►
Maybe the touch pads have an immense amount more utility
00:49:09
◼
►
than we think.
00:49:10
◼
►
Maybe they're just as good as a thumbstick.
00:49:13
◼
►
They're not, but maybe they are.
00:49:15
◼
►
Maybe they are.
00:49:16
◼
►
And we'll see, right?
00:49:17
◼
►
And that's the part of it where you're like,
00:49:19
◼
►
okay, you know, we'll see.
00:49:21
◼
►
We'll judge it once we have it in hand.
00:49:23
◼
►
But absolutely, it does send the message.
00:49:26
◼
►
We think these touch pads are much more important
00:49:28
◼
►
than your thumbsticks, so enjoy.
00:49:30
◼
►
Now I will say this.
00:49:31
◼
►
You can't put those thumbsticks above,
00:49:34
◼
►
or excuse me, those touch pads above the thumbsticks, right?
00:49:36
◼
►
That's not gonna work, period, from a usability perspective.
00:49:39
◼
►
So there's some part of it that's like,
00:49:41
◼
►
they kinda have to be where they are, but--
00:49:45
◼
►
- Unless you just didn't have them.
00:49:47
◼
►
- Unless you, correct, correct.
00:49:48
◼
►
There's a choice.
00:49:49
◼
►
There's a definite choice being made here,
00:49:51
◼
►
and it's just a matter of time and usability and testing
00:49:56
◼
►
to see whether that choice was the right one.
00:49:58
◼
►
- I probably could have had Jonas on the show this week,
00:50:00
◼
►
'cause the other related topic is--
00:50:02
◼
►
- I'm interested to hear what he had to say.
00:50:03
◼
►
- Jonas has thought on the new Switch OLED.
00:50:08
◼
►
I think that's actually the name of the product.
00:50:10
◼
►
I don't know.
00:50:10
◼
►
- It is, I think it literally is, yeah.
00:50:13
◼
►
- Which is--
00:50:14
◼
►
- Nintendo's brilliant about that kind of stuff.
00:50:15
◼
►
They're just like, I don't know, just call it this.
00:50:17
◼
►
- They have a new version of the Switch coming out
00:50:20
◼
►
for the holiday season that has a much improved screen
00:50:23
◼
►
that is, of course, now, surprise, surprise, OLED.
00:50:27
◼
►
But all the other specs are the same,
00:50:30
◼
►
and he's baffled by that.
00:50:33
◼
►
And he's like, I don't understand why they would do that.
00:50:35
◼
►
And he loves his Switch.
00:50:36
◼
►
He's PC gamer first, but he loves his Switch.
00:50:38
◼
►
He really, and when we travel, he loves to take it,
00:50:40
◼
►
and he really enjoys the action.
00:50:43
◼
►
But he feels the Switch has always been
00:50:45
◼
►
just barely fast enough to run the games
00:50:49
◼
►
that Nintendo wants you to play on Switch,
00:50:51
◼
►
so why not give it a spec bump?
00:50:53
◼
►
And I tried to explain that from Nintendo's perspective,
00:50:56
◼
►
while they have a thriving platform
00:50:59
◼
►
that hasn't really gone into decline in popularity yet,
00:51:03
◼
►
the precise compatibility is a feature, not a bug,
00:51:07
◼
►
that you know that if the game says
00:51:09
◼
►
it's a Nintendo Switch game,
00:51:11
◼
►
you might have the low-cost Switch,
00:51:14
◼
►
you might have the classic Switch,
00:51:15
◼
►
you might have the Switch OLED,
00:51:17
◼
►
but you're gonna get the exact same performance,
00:51:19
◼
►
and there's no game that's gonna run better
00:51:22
◼
►
just because you bought the latest and greatest one
00:51:24
◼
►
from 2021, and that's a feature, not a bug,
00:51:27
◼
►
but he just doesn't get it.
00:51:30
◼
►
- It's also a feature of the App Store, right?
00:51:31
◼
►
Like, you know, the iPhone shirt,
00:51:34
◼
►
the more powerful iPhone is gonna do things,
00:51:35
◼
►
but if you're using the native frameworks,
00:51:38
◼
►
you're gonna get roughly the same performance
00:51:39
◼
►
out of any iPhone, 'cause it's gonna scale it automatically.
00:51:42
◼
►
But it's, you know, it is still good,
00:51:46
◼
►
and my other thought on that is it warms my heart,
00:51:49
◼
►
and as somebody who is very pessimistic
00:51:52
◼
►
about Nintendo's prospects five, six, seven years ago,
00:51:56
◼
►
a couple years before the Switch came out,
00:51:58
◼
►
it warms my heart that they have another hit platform
00:52:01
◼
►
that even my 17-year-old gaming PC-obsessed son
00:52:06
◼
►
cares enough about to drag me up
00:52:10
◼
►
and chew my ear off about.
00:52:12
◼
►
- Right, that's great, I love it.
00:52:14
◼
►
Yeah, it's fantastic.
00:52:15
◼
►
And, you know, it's, yeah,
00:52:17
◼
►
you only care enough about, I mean, like, he cares, right?
00:52:22
◼
►
That's why he's like, "Wait, what?"
00:52:24
◼
►
You know, like, and that's what you want.
00:52:25
◼
►
You want people, enthusiasts going like,
00:52:27
◼
►
"Wait a minute, are you sure this is the right move?"
00:52:29
◼
►
You know, you don't want people going, "Who cares?"
00:52:31
◼
►
Right, like, that's the worst case scenario,
00:52:32
◼
►
is people going, "I don't care, do whatever you want."
00:52:36
◼
►
But the Switch is very interesting too,
00:52:38
◼
►
because I really do believe that this is like,
00:52:42
◼
►
if Nintendo is smart, and they have been dumb
00:52:45
◼
►
and have been smart, alternatively, throughout the years,
00:52:48
◼
►
you know, very smart in many things like game design,
00:52:50
◼
►
obviously, very dumb in things like online play
00:52:52
◼
►
and other areas, but they, if they are smart,
00:52:57
◼
►
the Switch is sort of the future of all Nintendo consoles.
00:53:01
◼
►
Right, like, this is not a, "Hey, we had the Switch,
00:53:04
◼
►
"and now we're gonna have the, the Poomerang," right?
00:53:08
◼
►
Enjoy your new Nintendo Poomerang with these new things,
00:53:12
◼
►
right, and I know that they love to play,
00:53:14
◼
►
and they love to create new ways to play,
00:53:17
◼
►
but I do feel that the Switch is so potent,
00:53:20
◼
►
like it's so good in its form factor,
00:53:23
◼
►
they nailed it so hardcore, that they really need to focus
00:53:26
◼
►
on creating more Switches, you know, not new paradigms.
00:53:31
◼
►
Like, this Switch could be the Nintendo console
00:53:35
◼
►
in perpetuity, and yes, they will increase
00:53:38
◼
►
hardware capability or add accessories
00:53:41
◼
►
or change the performance levels or, you know,
00:53:44
◼
►
even tweak the form factor to some degree,
00:53:46
◼
►
but this idea, this concept that they had,
00:53:49
◼
►
the removable controllers, the portability,
00:53:51
◼
►
the fact that the console is in your hands
00:53:53
◼
►
and, you know, on your dock, and there is no two separate
00:53:57
◼
►
consoles and all that stuff, all of that,
00:53:59
◼
►
they just nailed it, and they need to double down on that.
00:54:02
◼
►
- Right, just a nice, unobjectionable dock
00:54:05
◼
►
that you can keep plugged into your TV,
00:54:06
◼
►
and all you need to, and it'll both charge your Switch
00:54:09
◼
►
and let you play on your TV, it is, it's a hit.
00:54:14
◼
►
But anyway, I thought it was fascinating that Steam,
00:54:16
◼
►
you know, sort of took the idea and ran with it
00:54:18
◼
►
in the PC direction.
00:54:19
◼
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All right, let me take a break here, thank my next sponsor.
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It's really a great service.
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I know a bunch of my friends who use it, and they love it.
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Next on my list of breaking news is this sort of slow,
00:56:20
◼
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drip-by-drip leak from a bunch of publications
00:56:24
◼
►
about this investigation into the NSO Group
00:56:27
◼
►
and their Pegasus software, which I know, it's a summary.
00:56:32
◼
►
So the NSO Group is a crackerjack team of top,
00:56:37
◼
►
maybe the top iPhone hackers, or phone hackers,
00:56:44
◼
►
'cause probably they hack computers too,
00:56:46
◼
►
but obviously phones are the big target these days.
00:56:48
◼
►
Computer hackers, they're from Israel,
00:56:52
◼
►
they're an Israeli company.
00:56:53
◼
►
They claim that they only sell their product and service,
00:56:57
◼
►
they're not like an underground team,
00:56:59
◼
►
they're on the up and up, they're a commercial organization,
00:57:02
◼
►
a company that charges a lot of money,
00:57:04
◼
►
but they supposedly only sell their services
00:57:08
◼
►
to legitimate law enforcement agencies
00:57:14
◼
►
in countries that supposedly can be trusted around the world,
00:57:19
◼
►
and that their terms that they claim
00:57:22
◼
►
they require law enforcement agencies to use
00:57:25
◼
►
is that their software will only be used
00:57:27
◼
►
to target criminals and terrorists,
00:57:30
◼
►
and I guess bad guys, to use a phrase.
00:57:34
◼
►
And they're at the forefront of the cat and mouse game
00:57:42
◼
►
with Apple in terms of NSO Group seeks and finds
00:57:47
◼
►
and uses exploits in iOS to take control of iPhones,
00:57:53
◼
►
and Apple seeks to close exploits and vulnerabilities
00:57:59
◼
►
and entire classes of vulnerabilities
00:58:04
◼
►
to keep this from happening.
00:58:06
◼
►
And this investigation, somehow a list of, I think,
00:58:10
◼
►
hundreds, maybe a thousand phone numbers leaked
00:58:15
◼
►
that had been attacked by the NSO Group,
00:58:17
◼
►
and Amnesty International, which is an unusual group
00:58:20
◼
►
to be sort of spearheading and funding the investigation,
00:58:23
◼
►
or at least seems to be,
00:58:26
◼
►
'cause you don't think of Amnesty International
00:58:27
◼
►
as being at the forefront of computer security journalism,
00:58:31
◼
►
but if you think--
00:58:33
◼
►
- Yeah, and there was 50,000 phone numbers.
00:58:34
◼
►
- 50,000 phone numbers, okay.
00:58:36
◼
►
So, but that's it, and it was too many
00:58:38
◼
►
for the investigators to really thoroughly,
00:58:40
◼
►
they had to pick swaths. - Pick stuff, yeah.
00:58:43
◼
►
- Yeah, pick stuff.
00:58:44
◼
►
But if you think of Amnesty International's overall goal
00:58:48
◼
►
of supporting human rights protesters and organizers
00:58:53
◼
►
around the world who often, because of the nature
00:58:58
◼
►
of what they're hoping to bring about change,
00:59:02
◼
►
are in danger themselves of being targeted by countries.
00:59:08
◼
►
- Yeah, you really can't concentrate on human rights
00:59:10
◼
►
without talking about digital rights
00:59:11
◼
►
and concentrating on that as well.
00:59:13
◼
►
It's just part and parcel of being a human these days, yeah.
00:59:16
◼
►
- Right, and this investigation showed that,
00:59:19
◼
►
some of it's surprising, or I guess none of it, to me,
00:59:24
◼
►
was shocking, but it's,
00:59:28
◼
►
like the most interesting tidbit of the news,
00:59:31
◼
►
and Washington Post had a story,
00:59:33
◼
►
and The Guardian had a story today,
00:59:37
◼
►
it's one of these stories where a bunch of organizations
00:59:39
◼
►
have sort of collaborated and seemingly,
00:59:42
◼
►
not schemed, but plotted out a, okay, you'll publish this,
00:59:47
◼
►
and then we'll publish that on the next day,
00:59:50
◼
►
and it's sort of a drip, drip, drip.
00:59:51
◼
►
- Yeah, I mean, these stories often get too big
00:59:53
◼
►
for any one team, and so if a centralized organization
00:59:57
◼
►
says, hey, we've got all of this data,
00:59:59
◼
►
they'll often involve multiple newsrooms,
01:00:01
◼
►
and the newsrooms will chew over the data themselves, yeah.
01:00:06
◼
►
- I spoke about this on Dithering, I guess,
01:00:08
◼
►
on the show that came out today.
01:00:10
◼
►
I thought the Washington Post story was,
01:00:12
◼
►
it's one of my pet peeves, is a overly sensational headline,
01:00:17
◼
►
and then comparing it with the webpage title,
01:00:21
◼
►
which might have been the original headline,
01:00:23
◼
►
and then they juiced it up, but the original title
01:00:27
◼
►
of the Washington Post story, or at least the one
01:00:31
◼
►
that you see in your browser tab,
01:00:34
◼
►
unless you're using Safari 15, where you don't get
01:00:36
◼
►
to see webpage titles in your tabs anymore.
01:00:40
◼
►
But the non-sensational headline in the browser tab
01:00:43
◼
►
is Apple iPhones were successfully hacked
01:00:46
◼
►
by NSO's Pegasus surveillance tool,
01:00:50
◼
►
which is a terrific headline that would grab my attention
01:00:53
◼
►
and would get me to read it, but then on the actual page,
01:00:56
◼
►
the headline is, despite the hype, iPhone security
01:01:00
◼
►
no match for NSO spyware, which is true.
01:01:05
◼
►
I can't say there's a false word in that headline,
01:01:07
◼
►
but it paints a very different picture as to the scope of it.
01:01:13
◼
►
And then the sub headline, which I think tells you
01:01:16
◼
►
the scope is International investigation
01:01:20
◼
►
finds 23 Apple devices that were successfully hacked.
01:01:25
◼
►
- Your thoughts.
01:01:28
◼
►
- Yeah, I mean, 23 is out of over a billion is pretty good.
01:01:33
◼
►
Even 23 out of 50,000 is pretty good,
01:01:37
◼
►
you know, in terms of percentages.
01:01:40
◼
►
But in reality, you go into these things looking at,
01:01:44
◼
►
I feel like the most important things to look at
01:01:45
◼
►
are the technical realities.
01:01:50
◼
►
And so the technical reality of the situation is that NSO,
01:01:53
◼
►
some of NSO's zero clicks worked on versions of iOS
01:01:59
◼
►
And so it's really a matter of,
01:02:01
◼
►
hey, are there current vulnerabilities?
01:02:04
◼
►
- Which was literally just for historical context
01:02:07
◼
►
in case anybody's listening to this podcast,
01:02:09
◼
►
not in July, 2021, was literally the current version of iOS
01:02:13
◼
►
until yesterday.
01:02:16
◼
►
And so if for me, it's not really about the number.
01:02:19
◼
►
I mean, the number is really how you,
01:02:21
◼
►
that's all about positioning.
01:02:22
◼
►
And as you mentioned, you know, kind of choosing how you
01:02:26
◼
►
sensationalize or scope the headline, right?
01:02:29
◼
►
And so you go like, hey, this is a big problem
01:02:34
◼
►
or is it not a big problem?
01:02:35
◼
►
Well, the fact of the matter is it is a big problem
01:02:38
◼
►
for anybody who's in this kind of work
01:02:40
◼
►
and that scope is much smaller than a billion users, right?
01:02:44
◼
►
So in terms of overall users affected,
01:02:46
◼
►
it's incredibly tiny.
01:02:47
◼
►
And that's why I think, you know,
01:02:49
◼
►
you can point to the iPhone being in general
01:02:52
◼
►
kind of affected, effective in terms of general security
01:02:55
◼
►
because it requires this hyper-targeting
01:02:58
◼
►
by a very intense and well-funded and effective organization
01:03:03
◼
►
to properly and in a very targeted kind of nasty way,
01:03:09
◼
►
utilize these vulnerabilities, right?
01:03:14
◼
►
So it's a little bit of both in that scenario.
01:03:17
◼
►
You've got, even amongst their scope,
01:03:20
◼
►
you have a relatively small number of devices
01:03:22
◼
►
that seem to have been compromised,
01:03:24
◼
►
but those are targeted, that's what targeting is all about.
01:03:27
◼
►
You know, those single people could be the voice
01:03:30
◼
►
of 10,000 or 10 million individual citizens
01:03:35
◼
►
because they're reporting on an area, you know,
01:03:37
◼
►
on a regime, in an area where they don't wanna be
01:03:40
◼
►
talked about and if they could silence a handful of voices,
01:03:44
◼
►
they'll silence a good amount of the dissent
01:03:46
◼
►
and the exposure of their, you know, the goings on.
01:03:49
◼
►
And so that's why it's like a big deal.
01:03:52
◼
►
I think that in the aggregate, it's like,
01:03:56
◼
►
whether you position it as something
01:03:59
◼
►
that everybody needs to worry about it or not
01:04:00
◼
►
is really the big deal, you know?
01:04:03
◼
►
And I think it, and the second thing,
01:04:05
◼
►
the second part about it is how long did these persist?
01:04:09
◼
►
And as you said, we've got some evidence
01:04:11
◼
►
that these bugs persisted up until
01:04:14
◼
►
the next to latest version of iOS at this point.
01:04:16
◼
►
- And in fact, I wouldn't-- - It's a pretty big deal.
01:04:18
◼
►
- I wouldn't be surprised if they still persist
01:04:20
◼
►
because I would think if there's any clues
01:04:24
◼
►
in what's been unveiled in this reporting
01:04:26
◼
►
that would give Apple a hint as to what,
01:04:29
◼
►
whoa, we should look at this,
01:04:31
◼
►
iOS 14.7, which just came out yesterday, might be too soon.
01:04:35
◼
►
I wouldn't be surprised if, maybe not all, you know,
01:04:38
◼
►
but some of them still persist.
01:04:41
◼
►
And it is interesting, like one of the things
01:04:44
◼
►
that's interesting about this overall reporting
01:04:46
◼
►
is that both Amnesty and I think, what is it,
01:04:51
◼
►
Citizen something or another,
01:04:55
◼
►
but two, at least two of the people involved in it,
01:04:58
◼
►
Citizen Lab. - Citizen Lab.
01:04:59
◼
►
- Citizen Lab. - Yeah,
01:05:00
◼
►
at the University of Toronto.
01:05:01
◼
►
- Right, and they both confirmed witnessing
01:05:04
◼
►
iPhones running iOS 14.6 be exploited
01:05:09
◼
►
with zero-click vulnerabilities.
01:05:11
◼
►
So there's two things that are very interesting
01:05:14
◼
►
about that to me because most of the times
01:05:17
◼
►
when news about the NSO Group's abilities
01:05:20
◼
►
or the GrayKey people, is GrayKey the box
01:05:24
◼
►
or GrayKey the company?
01:05:25
◼
►
- I always forget. - Doesn't matter.
01:05:28
◼
►
Well, whatever they are.
01:05:29
◼
►
But that's the outfit that sells law enforcement.
01:05:33
◼
►
It's a very different sort of thing,
01:05:35
◼
►
although from Apple's perspective, it still is--
01:05:38
◼
►
- GrayShift, I think, is the company.
01:05:40
◼
►
- GrayShift, they sell the GrayKey device,
01:05:42
◼
►
and that's a device that they sell
01:05:44
◼
►
to law enforcement agencies who are in physical possession
01:05:49
◼
►
of somebody's phone and they connect it by USB
01:05:53
◼
►
and do something that takes control,
01:05:57
◼
►
or unlocks the phone and gives them access
01:05:59
◼
►
to the contents of the phone.
01:06:01
◼
►
Very different in terms of what your risk,
01:06:06
◼
►
if you're like, hey, I don't want these people
01:06:10
◼
►
to have access to the contents of my locked iPhone.
01:06:12
◼
►
With the GrayKey, they have your phone
01:06:15
◼
►
and they connect it to this box.
01:06:16
◼
►
With NSO Group, it is all remote,
01:06:19
◼
►
and they just send you an iMessage.
01:06:22
◼
►
This is the part that clearly, judging from the email
01:06:27
◼
►
I've gotten from daring fireball readers so far,
01:06:29
◼
►
some of them find it hard to believe,
01:06:30
◼
►
and so it's worth talking about,
01:06:33
◼
►
but that it's not like you get this message
01:06:36
◼
►
from an unknown phone number,
01:06:39
◼
►
and it has a sketchy-looking URL, and you get hacked
01:06:43
◼
►
if you tap the URL in iMessage,
01:06:46
◼
►
which I'm sure is probably an easier exploit to do,
01:06:49
◼
►
and they probably have ones like that.
01:06:50
◼
►
- Yeah, that's a fish.
01:06:52
◼
►
That does happen, but if you've been thinking,
01:06:57
◼
►
well, I would never tap a fishy-looking URL
01:07:01
◼
►
in an iMessage from an unknown person,
01:07:04
◼
►
and I might even be savvy enough
01:07:07
◼
►
that if a message looked like it came from somebody I knew,
01:07:10
◼
►
but the URL was weird-looking, I still might not tap it,
01:07:14
◼
►
but this is nothing like that.
01:07:16
◼
►
This is a message that shows up on your phone,
01:07:19
◼
►
contains a corrupted GIF image or JPEG,
01:07:24
◼
►
and the image process, and there might be other exploits too.
01:07:30
◼
►
Maybe just URLs with weird strings or binary bytes
01:07:36
◼
►
can trigger it too, but apparently a lot of these bugs
01:07:39
◼
►
are in the image I/O subsection,
01:07:42
◼
►
and just by trying to parse the image
01:07:45
◼
►
so that it can show it to you, the exploit gets to run--
01:07:49
◼
►
- Executed, yeah.
01:07:50
◼
►
- Executed and can see the contents of your phone
01:07:54
◼
►
and do things on your phone.
01:07:55
◼
►
It's obviously real.
01:07:59
◼
►
These people have confirmed it.
01:08:01
◼
►
Pretty scary, but the thing to keep in mind,
01:08:05
◼
►
and I think Apple's statement on this is very truthful,
01:08:08
◼
►
that these exploits cost millions of dollars
01:08:11
◼
►
for NSO Group to develop.
01:08:13
◼
►
They charge, obviously, more than that,
01:08:16
◼
►
tens of millions of dollars for these countries to use them,
01:08:20
◼
►
and they target specific individuals,
01:08:21
◼
►
but that's not great.
01:08:22
◼
►
That's still bad.
01:08:23
◼
►
The publicity is terrible, right?
01:08:25
◼
►
Apple wants to protect everybody,
01:08:32
◼
►
and I said this on Dithering 2.
01:08:34
◼
►
It's like even selfishly, Apple's senior executives
01:08:39
◼
►
have to think that they might be targets too, right?
01:08:42
◼
►
Wouldn't Tim Cook be a legitimate target
01:08:46
◼
►
of a high-level, somebody with tens of millions of dollars,
01:08:49
◼
►
maybe? - Of course.
01:08:50
◼
►
- And getting Tim Cook's phone number probably isn't easy,
01:08:56
◼
►
but it's probably a lot easier
01:08:58
◼
►
than attacking Tim Cook in any other way.
01:09:01
◼
►
- Yeah, exactly, right.
01:09:04
◼
►
And you have a scenario where you could easily see
01:09:07
◼
►
like Tim sending an email about security,
01:09:11
◼
►
potential security updates, or being briefed,
01:09:13
◼
►
probably the inverse, right?
01:09:14
◼
►
Being briefed about security updates
01:09:16
◼
►
or changes to, say, iCloud encryption or anything like that,
01:09:20
◼
►
and getting access to his phone
01:09:21
◼
►
would give people access to that,
01:09:23
◼
►
which would give them a leg up on iPhone updates.
01:09:26
◼
►
I mean, there's an enormous array
01:09:28
◼
►
of potential attack surfaces there,
01:09:29
◼
►
so they have to be worried about it.
01:09:31
◼
►
And for the last four years,
01:09:34
◼
►
the President of the United States was using an iPhone,
01:09:38
◼
►
and everybody knew it, and he used it all the time.
01:09:40
◼
►
And supposedly, from what I've read,
01:09:43
◼
►
they tried to swap it out as frequently as possible
01:09:46
◼
►
with a new device.
01:09:48
◼
►
But it's like a new era in communications,
01:09:53
◼
►
where even prior to Trump, even with Obama,
01:09:59
◼
►
it was like Obama had like a specially hardened--
01:10:02
◼
►
- A hardened phone, yeah.
01:10:03
◼
►
- Blackberry that the NSA had put together.
01:10:07
◼
►
Whereas my, I don't think, unless, if they do it,
01:10:12
◼
►
nobody in public has ever publicized it,
01:10:14
◼
►
nobody's heard it.
01:10:15
◼
►
Like if Apple has like a special private secret program
01:10:18
◼
►
to give hardened iPhones to somebody
01:10:21
◼
►
like the President of the United States
01:10:22
◼
►
or other leaders of that stature around the world,
01:10:28
◼
►
I mean, if that program exists,
01:10:29
◼
►
nobody has ever even whispered about it.
01:10:31
◼
►
So I don't think it does.
01:10:33
◼
►
I think, you know, I think Tim Cook uses the same iPhone
01:10:37
◼
►
that I use, and you use.
01:10:39
◼
►
- Yeah, I mean, I do believe that there is a lot,
01:10:41
◼
►
and there is a lot done, I have heard,
01:10:44
◼
►
that there's a lot done with provisioning
01:10:48
◼
►
to lock down the phone.
01:10:49
◼
►
So in that way, there are special precautions taken,
01:10:52
◼
►
but as far as like a special high-security model
01:10:55
◼
►
that runs a different version of the OS, no.
01:10:57
◼
►
Not that I've heard of.
01:10:58
◼
►
- Right, and there is, the other thing too is that
01:11:02
◼
►
it's like security by obscurity is famously
01:11:05
◼
►
not a great strategy if it's your only strategy,
01:11:08
◼
►
but it actually does help, right?
01:11:10
◼
►
Like whatever the phone is on the desk of the president
01:11:15
◼
►
in the Oval Office, and how that phone is connected
01:11:21
◼
►
to the standard phone lines so that when the president
01:11:25
◼
►
calls up somebody, they actually can hear each other.
01:11:29
◼
►
A lot of that is secret, and that's not enough,
01:11:33
◼
►
and I'm sure that it's actually using actual encryption
01:11:36
◼
►
so that when he calls another senior leader
01:11:39
◼
►
of another G7 country around the world,
01:11:41
◼
►
there's actual encryption that doesn't have to be secret.
01:11:46
◼
►
Like that's end-to-end encryption,
01:11:49
◼
►
what part of the part that's beautiful about it
01:11:51
◼
►
is that you don't have to be secret about it.
01:11:53
◼
►
You can tell people exactly how it works,
01:11:55
◼
►
publish it to see if anybody spots any errors
01:11:58
◼
►
in your algorithm or your math,
01:12:00
◼
►
and it's just the fact that it's the way
01:12:04
◼
►
that it's supposed to work is, requires computing power
01:12:08
◼
►
that doesn't exist today.
01:12:10
◼
►
But the secrecy is a nice other layer.
01:12:13
◼
►
If you don't even know the details of,
01:12:15
◼
►
well, how exactly is that phone connected
01:12:17
◼
►
to the phone network, and what is the connection
01:12:19
◼
►
from A to B?
01:12:21
◼
►
If you don't even know that,
01:12:22
◼
►
that's just an added layer of security.
01:12:24
◼
►
The fact that everybody, a billion people around the world
01:12:27
◼
►
are running the exact same version of iOS
01:12:30
◼
►
on a handful, relatively speaking,
01:12:35
◼
►
handful of hardware devices that anybody can just buy
01:12:40
◼
►
and take apart and study with anything
01:12:42
◼
►
they can get their hands on is sort of unprecedented
01:12:46
◼
►
in electronic communication history.
01:12:49
◼
►
- Yeah, it is.
01:12:51
◼
►
I mean, they do, they have the additional layer of,
01:12:55
◼
►
in all reality, they know that Apple is going
01:13:00
◼
►
to be chasing these bugs hard and fixing them hard,
01:13:04
◼
►
so they have this, there's an additional layer
01:13:05
◼
►
of scarcity which has created the market.
01:13:09
◼
►
It's almost like if there were a ton of bugs
01:13:11
◼
►
in the iPhone at all times, everybody would assume
01:13:13
◼
►
that everything was compromised and not really worry
01:13:15
◼
►
about that and not really commit themselves
01:13:19
◼
►
to doing any sort of high sensitivity comms over the iPhone.
01:13:24
◼
►
But there isn't, instead there's a reputation
01:13:27
◼
►
for it being hardened, there's a reputation
01:13:29
◼
►
for it being hard to hack, and there's a reputation
01:13:33
◼
►
for Apple being all over it and on it
01:13:35
◼
►
and fixing bugs very quickly,
01:13:38
◼
►
so there is an enormous market, right?
01:13:41
◼
►
And that's why groups like the NSO group even exist
01:13:43
◼
►
and are able to charge tens of thousands
01:13:45
◼
►
or hundreds of millions, or hundreds of thousands
01:13:47
◼
►
or even millions of dollars per target, you know,
01:13:52
◼
►
that a government wants to target, to tackle,
01:13:57
◼
►
because they know that without this special,
01:14:00
◼
►
without these very secret and very fresh bugs
01:14:05
◼
►
and vulnerabilities, there's no way
01:14:07
◼
►
they'll be able to target them.
01:14:09
◼
►
So all of their efforts in making the iPhone
01:14:13
◼
►
as secure as possible has actually created the market
01:14:16
◼
►
for this kind of thing.
01:14:17
◼
►
- Right, and it also creates a market for the story
01:14:19
◼
►
to be made a big deal out of, right?
01:14:22
◼
►
Like, if there's somebody,
01:14:25
◼
►
I'll make mathematically extreme hypotheticals,
01:14:30
◼
►
but if there's two basketball players
01:14:32
◼
►
and one player is an 80% free throw shooter
01:14:36
◼
►
and there's another player who's a 99% free throw shooter
01:14:39
◼
►
who hasn't missed a free throw all season,
01:14:42
◼
►
the first player misses a free throw at the end
01:14:44
◼
►
of a big game and it's like, well, that happens,
01:14:46
◼
►
but if the player who hasn't missed a free throw all season
01:14:50
◼
►
misses one at the end of the game, it's, oh my God,
01:14:54
◼
►
they missed a free throw at the end of the game.
01:14:55
◼
►
But it's, you know, nobody's 100% free throw shooter,
01:14:59
◼
►
you know, and so it's a bigger deal when a platform
01:15:03
◼
►
that is more secure, not just considered more secure,
01:15:06
◼
►
but by all objective measures of outsiders
01:15:09
◼
►
is truly the most secure computing platform for use.
01:15:13
◼
►
The fact that it still isn't perfect
01:15:16
◼
►
means that the publicity-wise, when we can prove
01:15:20
◼
►
that it's been taken advantage of and exploited,
01:15:22
◼
►
it's a bigger deal and it's just human nature,
01:15:25
◼
►
it's more interesting.
01:15:27
◼
►
- Yeah, Android devices insecure,
01:15:29
◼
►
or Android devices have bugs, news at 11,
01:15:32
◼
►
you know, that's a much different ring.
01:15:35
◼
►
And not even because Google doesn't do their best,
01:15:37
◼
►
I mean, they have security teams
01:15:38
◼
►
and some of the best security researchers in the world,
01:15:41
◼
►
but we all know that because of the fragmented nature
01:15:43
◼
►
of Android, people are running all kinds
01:15:45
◼
►
of different versions, they have hardware
01:15:47
◼
►
and special versions of Android later on top of it
01:15:49
◼
►
by the manufacturers who may not have
01:15:51
◼
►
the same rigor as Google.
01:15:52
◼
►
So like, this is not a Google bashing exercise, right?
01:15:55
◼
►
But, 'cause their security teams are top notch.
01:15:57
◼
►
But you just know that there is more of a chance there.
01:16:01
◼
►
There's much more of a chance
01:16:03
◼
►
that those things could be compromised, and maybe.
01:16:06
◼
►
And it's just not as big of, it's just not news, you know?
01:16:09
◼
►
Or at least not huge news.
01:16:11
◼
►
And in, you know, maybe news on a specific individual,
01:16:14
◼
►
especially if something, you know,
01:16:15
◼
►
unfortunately were to happen to them,
01:16:16
◼
►
or if there was some action taken by a government,
01:16:18
◼
►
and the news comes out, oh, they had an Android device,
01:16:21
◼
►
it was broken into, and blah, blah, blah.
01:16:23
◼
►
But you attach it to the iPhone,
01:16:24
◼
►
which has a completely different reputation,
01:16:26
◼
►
and the security teams, you know,
01:16:28
◼
►
sort of are able to ensure that the bug fixes
01:16:31
◼
►
as they do put out are, they end up on people's devices
01:16:35
◼
►
very quickly, within weeks or months
01:16:37
◼
►
of it being published, versus years or never.
01:16:41
◼
►
Then it becomes news.
01:16:42
◼
►
That's part of that why it's news formula.
01:16:46
◼
►
- The other thing that's pretty interesting
01:16:47
◼
►
about this particular method of exploit,
01:16:50
◼
►
sending a corrupt image carefully constructed
01:16:53
◼
►
to exploit a bug in image processing in an iMessage,
01:16:56
◼
►
is it something Apple specifically addressed a year ago
01:17:00
◼
►
with a new technology they called Blast Door,
01:17:04
◼
►
which is exactly what you think, which is sort of,
01:17:07
◼
►
okay, any sort of, and it's in iOS 14,
01:17:11
◼
►
it was announced at WWDC last year.
01:17:14
◼
►
An image comes to you in iMessage,
01:17:16
◼
►
iMessage doesn't try to decode the image right there itself,
01:17:21
◼
►
it puts it in this Blast Door technology,
01:17:25
◼
►
which is like a sandbox in the sandbox,
01:17:28
◼
►
where the image is processed,
01:17:30
◼
►
and then only after it is processed there
01:17:33
◼
►
does it come out of the Blast Door,
01:17:36
◼
►
and it's supposedly safe.
01:17:37
◼
►
Obviously there's holes in the Blast Door, apparently.
01:17:41
◼
►
- Yeah, apparently there's a little too much kiloton,
01:17:46
◼
►
future kilotons.
01:17:46
◼
►
- Right, but it'll be interesting to see,
01:17:49
◼
►
I mean, and again, you don't really expect Apple to,
01:17:52
◼
►
if they can figure out what's going on here
01:17:54
◼
►
and they close it, you don't really expect Apple
01:17:55
◼
►
to be forthcoming about the exact details of this,
01:17:58
◼
►
both A, because they're Apple
01:18:00
◼
►
and they don't wanna talk about it,
01:18:01
◼
►
but B, because it's part of the actual security
01:18:06
◼
►
is not tipping their hand so much
01:18:10
◼
►
to the people they're trying to keep out.
01:18:12
◼
►
But it is interesting.
01:18:13
◼
►
- Yeah, their vulnerability disclosures
01:18:15
◼
►
and their bug fix disclosures are typically,
01:18:18
◼
►
hey, we fixed a bug in this particular subroutine
01:18:20
◼
►
or this particular framework.
01:18:21
◼
►
- But it's an interesting idea, though,
01:18:24
◼
►
to encapsulate the entire idea
01:18:27
◼
►
of a corrupt image coming into iMessage,
01:18:32
◼
►
and let's just encapsulate the whole thing
01:18:35
◼
►
into a safe sub-sandbox,
01:18:38
◼
►
is an interesting meta-strategy,
01:18:41
◼
►
as opposed to let's hire security experts
01:18:44
◼
►
to pour through our source code line by line,
01:18:48
◼
►
looking for possible buffer overflows
01:18:52
◼
►
in our C++ code that does the image processing,
01:18:57
◼
►
tens and probably hundreds of thousands of lines of code,
01:19:00
◼
►
line by line, and trying to figure that out
01:19:03
◼
►
and fix the bugs one by one.
01:19:05
◼
►
It's like, instead of playing whack-a-mole,
01:19:06
◼
►
it's an attempt to put the whack-a-mole game into a cage
01:19:11
◼
►
and say, well, who cares?
01:19:13
◼
►
It's all in the cage.
01:19:14
◼
►
- Yeah, if it doesn't execute, then we can let it in,
01:19:18
◼
►
and if it does, then we sequester it, yeah.
01:19:21
◼
►
- All right, let me take another break here.
01:19:23
◼
►
Let's thank our good friends at Squarespace.
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I love Squarespace.
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and you don't have to worry about any of the meta tasks,
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the janitorial tasks of owning and running a website,
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like installing software updates for your OS
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or software updates for your web server,
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installing your own analytics package, none of that.
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It is consumer-friendly.
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It's the same, it's like the way that you can
01:20:10
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open up Photoshop and manipulate an image visually
01:20:14
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without knowing any kind of code or something like that.
01:20:17
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Squarespace is that type of interface
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for designing, creating, hosting your own website.
01:20:22
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They have award-winning tech support,
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and it is a tremendous, because it's easy to use,
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completely visual, completely customizable.
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It is a great solution for you, listener of the talk show,
01:20:37
◼
►
who's quite possibly more computer-savvy
01:20:40
◼
►
than most of the people you know,
01:20:42
◼
►
and therefore might be the person
01:20:43
◼
►
that non-computer-savvy people come to
01:20:45
◼
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when they need a website, rather than you doing it for them
01:20:49
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or something like that, just send them to Squarespace,
01:20:52
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and send them to Squarespace using the code from this show.
01:20:56
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What do you do?
01:20:57
◼
►
Where do you send them?
01:20:57
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Go to squarespace.com/talkshow.
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Just remember that, squarespace.com/talkshow.
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They'll know you came from this show.
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You get a free trial, 30 days, no credit card,
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and when you do sign up, just head back to the same URL,
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squarespace.com/talkshow, and use that offer code,
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talk show, at checkout, and save 10% off your first purchase
01:21:19
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which can include, you can just prepay for an entire year.
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10% off for an entire year.
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That's squarespace.com/talkshow.
01:21:27
◼
►
My thanks to them for their continuing long-term support
01:21:30
◼
►
as a sponsor of this show.
01:21:33
◼
►
I guess the next topic I'll talk about
01:21:36
◼
►
is the Safari 15 user interface in Broglio.
01:21:44
◼
►
- Which is, I wrote about, I wrote,
01:21:49
◼
►
and I'm really happy with the way that piece came out
01:21:52
◼
►
because I wanted to be careful,
01:21:54
◼
►
'cause I didn't wanna come across as an angry crank,
01:21:57
◼
►
but I also didn't want to pussyfoot around the fact
01:22:01
◼
►
that I thought, this is a mistake,
01:22:03
◼
►
and I don't wanna live for a year with this UI.
01:22:07
◼
►
I mean, it was so bad, like on the phone,
01:22:11
◼
►
when I installed beta one of iOS 15 on a spare iPhone,
01:22:15
◼
►
that I was genuinely thinking, if they stick with this UI,
01:22:19
◼
►
I genuinely have to think about not getting
01:22:21
◼
►
a new iPhone next year and keeping my iPhone 12 on iOS 14,
01:22:26
◼
►
and hope that they fix it.
01:22:29
◼
►
- And it's no vulnerabilities at all.
01:22:32
◼
►
- Right, right, well, and hopefully they will,
01:22:34
◼
►
well, I guess with iOS, it's hard to,
01:22:36
◼
►
yeah, you don't really get to do that.
01:22:37
◼
►
It's like with macOS, you can skip a major update
01:22:40
◼
►
and still get minor updates to the older version,
01:22:42
◼
►
but with iOS-- - Yeah, for security
01:22:44
◼
►
and other things, yeah.
01:22:45
◼
►
- Right, but with iOS, if you don't upgrade to the iOS 15,
01:22:48
◼
►
you're running an outdated OS.
01:22:51
◼
►
- Yeah, in my opinion, too, by the way,
01:22:52
◼
►
this is hearkening back to our earlier discussion about NSO,
01:22:55
◼
►
but they really should divorce security updates from that.
01:23:00
◼
►
I know they do put out minor patches all the time
01:23:02
◼
►
for security patches and updates,
01:23:04
◼
►
and they have, in the past, if it's a vulnerability
01:23:08
◼
►
that's a big problem, come out with security patches
01:23:11
◼
►
for older versions of iOS.
01:23:12
◼
►
You've seen this happen in the past.
01:23:14
◼
►
But I feel that they should be wholly divorced from it,
01:23:18
◼
►
and they should be just like it happens on macOS,
01:23:22
◼
►
where you get a little security update,
01:23:23
◼
►
and maybe it's automatically applied.
01:23:24
◼
►
Maybe you manually apply it, depending on your settings,
01:23:27
◼
►
but it's just like a blip, and it updates,
01:23:29
◼
►
and maybe you restart, maybe you don't,
01:23:30
◼
►
and you never have to worry about it, right?
01:23:32
◼
►
I think they should update the update system for iOS
01:23:37
◼
►
to support immediate security updates,
01:23:41
◼
►
and maybe they're already working on this,
01:23:43
◼
►
but it should be near real-time, hey, we've got a fix.
01:23:47
◼
►
We validated it.
01:23:48
◼
►
It's ready to ship.
01:23:49
◼
►
Okay, cool, wait for six weeks.
01:23:51
◼
►
No, you know, ship it now, immediately.
01:23:54
◼
►
It'll go out to everybody's phone tonight,
01:23:55
◼
►
and tomorrow morning, they'll wake up,
01:23:57
◼
►
and they'll be like, hey, we patched it.
01:23:58
◼
►
It's a little security update.
01:23:59
◼
►
Don't worry, everything else is the same.
01:24:01
◼
►
Like, in my opinion, it should be separate from it.
01:24:04
◼
►
- Well, a lot like the way the Mac does it,
01:24:06
◼
►
where you don't get divorced
01:24:08
◼
►
from pretty steady security updates
01:24:13
◼
►
just because you're running last year's version of macOS,
01:24:16
◼
►
or two years ago's version of macOS,
01:24:19
◼
►
and there's a limit to it.
01:24:20
◼
►
I think two years,
01:24:21
◼
►
if they keep all these systems on an annual schedule,
01:24:27
◼
►
two major versions is pretty good.
01:24:29
◼
►
One major version, I think, would be the minimum,
01:24:32
◼
►
because I think there's a lot of people, I'm sure of it.
01:24:34
◼
►
I mean, I'm an idiot, and I get new phones every year,
01:24:37
◼
►
and I'm already running the iOS 15 beta on a spare phone,
01:24:41
◼
►
and if so far, it's pretty,
01:24:43
◼
►
I like iOS 15 overall on the phone,
01:24:46
◼
►
so if it wasn't for Safari,
01:24:47
◼
►
I'd be very tempted to put beta three,
01:24:50
◼
►
or maybe the next beta, on my regular day-to-day phone.
01:24:54
◼
►
End of July is often when I start running
01:24:59
◼
►
the summer next big version of iOS on my daily phone
01:25:03
◼
►
just to get used to it,
01:25:05
◼
►
but I realize that there's an awful lot of people out there
01:25:07
◼
►
who are much wiser than I am,
01:25:11
◼
►
and they're just genuinely
01:25:15
◼
►
conservative about it, right?
01:25:17
◼
►
iOS 13 shipped, and it was sort of a disaster.
01:25:20
◼
►
I mean, disaster's overstating it,
01:25:22
◼
►
but that was the version two years ago
01:25:24
◼
►
where the new hardware came out with iOS 13.0.
01:25:28
◼
►
13.0 never shipped to people as an upgrade.
01:25:32
◼
►
13.1 did, like three days after the phones
01:25:37
◼
►
started shipping to people.
01:25:38
◼
►
- And then they shipped a bunch of updates
01:25:40
◼
►
sequentially after that. - Yeah, and even iOS 13.1
01:25:43
◼
►
was, by the standards of a non-beta iOS release,
01:25:48
◼
►
was extremely buggy.
01:25:49
◼
►
It just was.
01:25:50
◼
►
I mean, was it unusable?
01:25:51
◼
►
No, it wasn't like people's phones
01:25:54
◼
►
were breaking left and right,
01:25:55
◼
►
but lots of crashes and just weird stuff.
01:25:57
◼
►
It was just a collision of Apple's annual hardware schedule
01:26:02
◼
►
with the, ooh, the software's not quite
01:26:06
◼
►
on the same schedule, but the hardware can't run iOS 12,
01:26:09
◼
►
so we have to ship iOS 13, whether it's ready or not.
01:26:12
◼
►
And so there's people who very reasonably
01:26:14
◼
►
would look at that situation and think,
01:26:17
◼
►
well, I'm never going to update to iOS new dot whatever
01:26:22
◼
►
until it gets to like new point two,
01:26:24
◼
►
maybe like the first update that comes out in November.
01:26:28
◼
►
That would be like a reasonable rule of thumb,
01:26:31
◼
►
but that shouldn't leave them exposed to bugs
01:26:33
◼
►
that are discovered in August or September.
01:26:36
◼
►
- Yeah, exactly.
01:26:38
◼
►
And you get that, once you get a reputation,
01:26:41
◼
►
that's the difficulty of having this reputation
01:26:44
◼
►
for solid software updates,
01:26:45
◼
►
is once you ship one rough one,
01:26:49
◼
►
you kind of lose years of rep and years of progress
01:26:53
◼
►
around this idea that everybody can and should update
01:26:56
◼
►
immediately to get all the latest security
01:26:58
◼
►
and patches and updates and all of that.
01:27:00
◼
►
That's why iOS adoption has been so high,
01:27:02
◼
►
because the reputation has been,
01:27:04
◼
►
hey, you may not like every feature,
01:27:06
◼
►
and there may be a bug or two here and there,
01:27:07
◼
►
but mostly it's going to be fine.
01:27:09
◼
►
Just update immediately, right?
01:27:10
◼
►
And in this case, if you create this reputation
01:27:13
◼
►
for every once in a while we have a hiccup,
01:27:15
◼
►
because X, Y, or Z, scheduling conflict,
01:27:19
◼
►
basically, with hardware, that's okay.
01:27:21
◼
►
You're still going to get the security updates, right?
01:27:23
◼
►
Like that should be the state,
01:27:25
◼
►
rather than having to rely on your perfection
01:27:29
◼
►
in shipping new software every year,
01:27:31
◼
►
day in, year in, year out,
01:27:32
◼
►
because every once in a while,
01:27:34
◼
►
some shit's going to happen, you know?
01:27:35
◼
►
And when it happens, you don't have to worry about people
01:27:38
◼
►
not updating security patches,
01:27:40
◼
►
because those are on a separate track.
01:27:42
◼
►
- And then there's the emoji track, right?
01:27:45
◼
►
You and I have talked about this on the show before,
01:27:47
◼
►
but I know it sounds like a gag,
01:27:49
◼
►
but it really is true that there's an awful lot of people
01:27:53
◼
►
over the years who will silence their iOS update alerts,
01:27:58
◼
►
but then as soon as they get a message from a friend
01:28:01
◼
►
that has an emoji that shows up as a square with an X in it,
01:28:05
◼
►
and they're like, "What's that?"
01:28:06
◼
►
And they're like, "Oh, you don't have the new emoji
01:28:07
◼
►
"for whatever?"
01:28:08
◼
►
And they're like, "New emoji?"
01:28:10
◼
►
And it's like, immediately leave the chat,
01:28:13
◼
►
go to settings, general software update.
01:28:15
◼
►
- Yeah, I can tell you from personal experience
01:28:18
◼
►
that we publish like, "Hey, there's a bunch of new emoji
01:28:20
◼
►
"in iOS," those articles, boom, people love that.
01:28:22
◼
►
- But they do, I don't think it's a coincidence
01:28:24
◼
►
that those, "Hey, here's this year's new emoji,"
01:28:27
◼
►
usually come out in the point two release, right?
01:28:30
◼
►
It's like, this is when the OS is really solid,
01:28:32
◼
►
we really do want-- - Juice the numbers a bit.
01:28:34
◼
►
- Yeah, let's get everybody on it, you know, get the new--
01:28:37
◼
►
- I love it, yeah.
01:28:41
◼
►
- What was your take on the Safari UI changes?
01:28:46
◼
►
- Yeah, I don't know, I mean, so I always try to resist
01:28:50
◼
►
having like, violent reactions to these things,
01:28:54
◼
►
simply because I do feel it's human nature, right?
01:28:57
◼
►
And you're gonna look at it and you're gonna go,
01:28:59
◼
►
"Oh, this is new, and it's terrible, and God dang it,"
01:29:02
◼
►
you know, and it doesn't work the way it used to.
01:29:05
◼
►
And so you have to kind of get past that.
01:29:07
◼
►
So I've been trying to get past that a bit.
01:29:08
◼
►
Now, some people are probably more sure of themselves
01:29:11
◼
►
and more able to distance their thinking from, you know,
01:29:15
◼
►
that immediate reaction, but I know myself, right?
01:29:17
◼
►
And so I know that I'll have the hot take in my own brain,
01:29:21
◼
►
right away, and I need to let the hot take pass
01:29:23
◼
►
and kind of live with it a bit.
01:29:25
◼
►
And so like, on iOS, there are a few things,
01:29:28
◼
►
I think that a hybrid of the old and new models,
01:29:31
◼
►
it will actually be better than what they currently have.
01:29:34
◼
►
So like, the current new model doesn't really work,
01:29:37
◼
►
I don't think, and I think they need to tweak it
01:29:40
◼
►
in many small ways, but I don't mind certain things about it.
01:29:44
◼
►
I actually do like the bottom bar, I think it's fine,
01:29:48
◼
►
but the tab switching is really funky.
01:29:51
◼
►
The new tab handling, I think, is really awkward,
01:29:53
◼
►
and I don't know why anybody would ever want
01:29:55
◼
►
to manage their tabs this way,
01:29:58
◼
►
but the bottom bar is nice, the bottom navigation is nice.
01:30:02
◼
►
I like that aspect.
01:30:03
◼
►
It's way too finicky, and once again,
01:30:06
◼
►
beta software, caveats included, et cetera, right?
01:30:09
◼
►
But it's way too finicky right now about what happens
01:30:13
◼
►
when you're trying to enter a URL,
01:30:15
◼
►
and when you enter a URL, it goes back to the old way.
01:30:20
◼
►
Like, you enter it, so you enter a search term or whatever,
01:30:24
◼
►
it looks just like iOS 14 does, once you enter it.
01:30:28
◼
►
And I think that that's confusing, the mode switching,
01:30:31
◼
►
it's like, which one is it?
01:30:33
◼
►
And so you have to kind of get that,
01:30:35
◼
►
wrap your head around that.
01:30:37
◼
►
When that model, though, is translated from iOS to macOS,
01:30:42
◼
►
in addition to the things that you mentioned,
01:30:45
◼
►
like page titles, which I rely heavily on,
01:30:48
◼
►
variety of other things, like the clothes icon
01:30:51
◼
►
being hidden behind the icon, the--
01:30:54
◼
►
- The favicon, right.
01:30:55
◼
►
- The favicon, yeah, like why?
01:30:57
◼
►
You should never destroy a brand.
01:31:01
◼
►
You know what I mean?
01:31:01
◼
►
Like, that's not, Apple above all should understand
01:31:04
◼
►
the power of like, I'm gonna click on this to delete it.
01:31:07
◼
►
You know, that doesn't, don't do that.
01:31:08
◼
►
You know, you should never click, do that.
01:31:10
◼
►
- You think you're clicking on the little green
01:31:12
◼
►
TechCrunch logo, and you didn't realize it
01:31:15
◼
►
because your mouse, you're good and accurate with the mouse,
01:31:18
◼
►
and you've just closed the tab.
01:31:20
◼
►
- Right, right, and then it's split second,
01:31:22
◼
►
you know, that it changes over to the close,
01:31:24
◼
►
you didn't notice, and boom, you know, you've closed it.
01:31:27
◼
►
So there's things like that.
01:31:28
◼
►
I don't like at all on the iPad,
01:31:32
◼
►
and even on Mac OS to some degree,
01:31:35
◼
►
well, not to some degree, it happens all the time,
01:31:37
◼
►
but this floating bar that goes across multiple tabs
01:31:42
◼
►
and windows is awful, in my opinion.
01:31:45
◼
►
Like, this sort of like, you've seen this thing, right?
01:31:48
◼
►
This super, superseding bar that sort of hovers
01:31:51
◼
►
over the top of say, two side-by-side Safari pages.
01:31:55
◼
►
I find that to be enormously distracting.
01:31:58
◼
►
I think they should be, it should be on the active window,
01:32:01
◼
►
right, like, you know, if you tap into one Safari window,
01:32:05
◼
►
the bar should be there, if you tap into the other one,
01:32:07
◼
►
it should move over, right?
01:32:08
◼
►
Animated, have fun with that, but don't, you know,
01:32:11
◼
►
don't make it, what bar am I entering text into?
01:32:13
◼
►
That doesn't make any sense,
01:32:14
◼
►
or what window am I entering text into?
01:32:16
◼
►
It's the same old active window shit
01:32:19
◼
►
that we've dealt with for years on desktop,
01:32:21
◼
►
like you need to know which window's active.
01:32:23
◼
►
You know, even Chrome, every third-party app
01:32:26
◼
►
will tell you which window's active
01:32:28
◼
►
by a slight change in UI,
01:32:30
◼
►
and that's what's missing there for me.
01:32:32
◼
►
- Yeah, it's a lack of physicality, you know?
01:32:37
◼
►
It's, there's like the traditional interface for tabs
01:32:42
◼
►
is very, it is analogous to physical paper
01:32:47
◼
►
or cardboard tabs on folders, right?
01:32:49
◼
►
There's like a connection, and then there's,
01:32:52
◼
►
even though there's much less three-dimensional depth
01:32:56
◼
►
in our user interfaces today across all operating systems,
01:33:00
◼
►
I mean, that's a trend that is simply decade-long everywhere
01:33:05
◼
►
that there's less fake 3D depth,
01:33:07
◼
►
but there's still, it's like in Safari 14,
01:33:12
◼
►
it's like there's a connection.
01:33:13
◼
►
The active tab is connected to the stuff above it,
01:33:16
◼
►
and it tells you, oh, this is the one that's active,
01:33:19
◼
►
and all these other tabs I might have open
01:33:21
◼
►
are behind it a little bit,
01:33:25
◼
►
little bit of depth behind it,
01:33:26
◼
►
and if you do click on one of those,
01:33:28
◼
►
then they get the, the line disappears,
01:33:31
◼
►
and it looks active, and it's,
01:33:33
◼
►
you don't even have to think about it, right?
01:33:35
◼
►
It's like the more you talk about it,
01:33:36
◼
►
you feel silly because it seems so obvious,
01:33:39
◼
►
but it's like, it's this whole affordance that you,
01:33:44
◼
►
because it's the way our brains work,
01:33:46
◼
►
you don't even have to think about it,
01:33:48
◼
►
whereas this new interface is something that no matter,
01:33:53
◼
►
they could tweak it and make the contrast
01:33:55
◼
►
more between the active one or something like that,
01:33:58
◼
►
but it's still something you have to think about
01:34:00
◼
►
because it's not analogous
01:34:02
◼
►
to the way anything works in the real world.
01:34:04
◼
►
- Yeah, you're forced with either hoping that it's correct
01:34:09
◼
►
or adding an additional step, right,
01:34:12
◼
►
to every action that you take
01:34:14
◼
►
to make sure that you're typing in the right window
01:34:16
◼
►
or that you're acting on the right thing,
01:34:18
◼
►
and so if you, if you're gonna do that,
01:34:22
◼
►
if you're gonna bet on that model,
01:34:24
◼
►
then you had better either guess
01:34:26
◼
►
what the user wants to do right 99.999% of the time
01:34:31
◼
►
or make it easier for them to see at a glance,
01:34:35
◼
►
and I don't think they're capable of guessing
01:34:37
◼
►
which window I wanna type in at all times.
01:34:39
◼
►
I just don't, so you need to make sure
01:34:42
◼
►
to make it extremely evident which one I'm in,
01:34:45
◼
►
and right now, the current design does not do that.
01:34:48
◼
►
- I think more interesting, though,
01:34:51
◼
►
has been the fact that a month,
01:34:54
◼
►
or five, six weeks after WWDC,
01:34:57
◼
►
Apple has clearly taken the public criticism of it to heart
01:35:04
◼
►
in a way that people, I think, has taken,
01:35:08
◼
►
I think as surprised as people who care
01:35:10
◼
►
about the Safari user interface might have been
01:35:13
◼
►
by what they saw from what was shown at WWDC,
01:35:17
◼
►
people seem more surprised
01:35:18
◼
►
that Apple is immediately taking the feedback
01:35:21
◼
►
and tweaking what they're shipping,
01:35:25
◼
►
and that they've changed the tabs in Mac Safari to be,
01:35:29
◼
►
again, there's a lack of a physical analogy
01:35:34
◼
►
to the visual style of the tabs,
01:35:36
◼
►
but there is a tab bar now
01:35:37
◼
►
where there wasn't in the version in June,
01:35:41
◼
►
and the iPhone one has seen some significant tweaks,
01:35:44
◼
►
and though the iPad version hasn't changed,
01:35:47
◼
►
they off the record told me,
01:35:50
◼
►
and they told other reporters and journalists
01:35:53
◼
►
that it just didn't make it into Beta 3.
01:35:56
◼
►
iPad OS Safari is going to see changes
01:36:00
◼
►
much like what we've seen with Safari for Mac already,
01:36:05
◼
►
and emphasized to me that they're listening to the feedback.
01:36:10
◼
►
This is why they're doing the Beta.
01:36:12
◼
►
This is why they have the public Beta program
01:36:15
◼
►
for non-developers for these versions,
01:36:18
◼
►
and they really are listening,
01:36:21
◼
►
and there are a lot more changes to come,
01:36:24
◼
►
even though it doesn't seem like
01:36:25
◼
►
there's a lot of time for it,
01:36:26
◼
►
and I guess part of that too is that
01:36:29
◼
►
they don't necessarily have to make all the changes
01:36:31
◼
►
by 15.0 shipping probably in September with new iPhones,
01:36:36
◼
►
that they could ship even further ones in 15.1,
01:36:42
◼
►
but there's a sense of hustle on their end
01:36:46
◼
►
of okay, let's address this,
01:36:47
◼
►
and I kind of get the feeling,
01:36:49
◼
►
both from private conversations I've had
01:36:53
◼
►
with some friends at Apple,
01:36:54
◼
►
and the background discussions I've had semi-officially,
01:36:59
◼
►
putting it all together,
01:37:02
◼
►
I kind of get the sense that,
01:37:04
◼
►
and this is so not surprising,
01:37:08
◼
►
but we just never know about this,
01:37:09
◼
►
but that this design was not universally popular
01:37:13
◼
►
within Apple before WWDC, right?
01:37:17
◼
►
That there's, a lot of this stuff comes together
01:37:20
◼
►
in the weeks leading up to WWDC,
01:37:22
◼
►
and the final decision of okay,
01:37:24
◼
►
what are we gonna put in the keynote,
01:37:26
◼
►
what are we gonna emphasize,
01:37:27
◼
►
what are we gonna make a five-minute segment about,
01:37:29
◼
►
and what is even gonna make it into iOS 15?
01:37:32
◼
►
Maybe, I'm sure there are various projects
01:37:35
◼
►
in various apps around iOS and macOS.
01:37:38
◼
►
Maybes for this year's OSs,
01:37:41
◼
►
and we're like, well, not ready yet, let's hold it,
01:37:43
◼
►
and maybe we'll ship it mid-year,
01:37:45
◼
►
like they do with a lot of stuff now,
01:37:47
◼
►
like in a 15.5 update,
01:37:49
◼
►
but we won't even talk about it now
01:37:50
◼
►
'cause we don't wanna promise it,
01:37:52
◼
►
or maybe we'll wait 'til next year, who knows?
01:37:54
◼
►
And then all of a sudden in May,
01:37:57
◼
►
there's a lot more Apple employees internally
01:38:00
◼
►
who are running the pre-beta builds of what's iOS 15,
01:38:04
◼
►
and a lot of them, when they saw the new Safari,
01:38:08
◼
►
were like, what, what is going on?
01:38:11
◼
►
Not just like this is bad, but this is confusing.
01:38:15
◼
►
Like, I work at Apple, and I'm an engineer,
01:38:19
◼
►
or a designer, or somebody,
01:38:20
◼
►
and I consider myself a pretty savvy web browser user.
01:38:24
◼
►
I'm confused by Safari now,
01:38:26
◼
►
and Safari is supposedly, and historically,
01:38:29
◼
►
an exquisitely well-crafted user interface for a browser.
01:38:35
◼
►
Like, all arguments about web standards,
01:38:39
◼
►
and Chrome being on the leading edge of supporting,
01:38:44
◼
►
for lack of a better catch-all phrase,
01:38:47
◼
►
application development within the browser
01:38:50
◼
►
as web technology, as apps,
01:38:52
◼
►
versus Safari's more conservative stance
01:38:55
◼
►
on embracing new standards as they come out,
01:38:59
◼
►
or are proposed even.
01:39:01
◼
►
Putting all that aside, just the browser engine aside,
01:39:05
◼
►
Safari is known for having a terrific user interface
01:39:09
◼
►
for a web browser, and then all of a sudden,
01:39:11
◼
►
there's a version, and people are lost,
01:39:14
◼
►
and don't even know what tab they're on,
01:39:15
◼
►
and where do I see the page title?
01:39:19
◼
►
How do I get to my book, Mike?
01:39:20
◼
►
How do I get to my bookmarks is the weirdest problem to me.
01:39:24
◼
►
- Yeah, I mean, there's a bunch of things.
01:39:26
◼
►
I mean, you outlined some of them,
01:39:27
◼
►
so it's not like we need to re-litigate ad nauseum,
01:39:29
◼
►
but there's a bunch of stuff about it
01:39:31
◼
►
that is just really confusing,
01:39:33
◼
►
like having every action on Safari,
01:39:38
◼
►
even mobile Safari, especially mobile Safari,
01:39:39
◼
►
where it needs to be quicker than anything.
01:39:44
◼
►
Having every action disappear under one, two,
01:39:47
◼
►
or even three layers of disambiguation.
01:39:49
◼
►
You gotta drill down several layers
01:39:53
◼
►
to get to just the standard share sheet,
01:39:55
◼
►
two layers at least.
01:39:56
◼
►
There's just a bunch of stuff like that.
01:39:59
◼
►
The bottom bar, famously, famously,
01:40:01
◼
►
Safari has been a browser across all platforms
01:40:04
◼
►
that has honored web content the best that it can,
01:40:08
◼
►
and rendered it extremely well.
01:40:10
◼
►
And then on mobile Safari especially,
01:40:14
◼
►
it has done, and famously, was the first browser
01:40:18
◼
►
to treat web content as native content,
01:40:21
◼
►
and to get out of its way,
01:40:23
◼
►
and to maximize screen real estate, all of this.
01:40:26
◼
►
And then you have now this bottom bar,
01:40:28
◼
►
which I actually really like in terms of like,
01:40:30
◼
►
hey, I'm gonna smash into this and type something,
01:40:33
◼
►
and get it going.
01:40:34
◼
►
But then it acts weird.
01:40:36
◼
►
Like you type on it to tap, and now it's at the top.
01:40:39
◼
►
Okay, that was just at the bottom,
01:40:40
◼
►
but now it's at the top, and you're typing.
01:40:41
◼
►
And then you type at the top.
01:40:43
◼
►
Okay, fine, and I hit go.
01:40:44
◼
►
But now it goes back to the bottom,
01:40:46
◼
►
and if there's a piece of content
01:40:47
◼
►
at the bottom of the screen that I wanna read,
01:40:48
◼
►
I have to scroll down a little bit to make it go away.
01:40:50
◼
►
But not too much, 'cause if I scroll too much,
01:40:52
◼
►
then now it pops back up.
01:40:55
◼
►
It's just really weird.
01:40:57
◼
►
It really is a little flighty at the moment.
01:40:59
◼
►
And speaking in terms of a browser
01:41:02
◼
►
that you expect to treat screen real estate with respect,
01:41:06
◼
►
and be extremely crisp and conservative
01:41:09
◼
►
in taking over parts of the real estate,
01:41:11
◼
►
that floating bar is really cool for input,
01:41:16
◼
►
and not so great for reading, and output,
01:41:21
◼
►
I guess you'd call it.
01:41:22
◼
►
And that is the part of it
01:41:24
◼
►
that needs to be figured out, I think.
01:41:26
◼
►
- Yeah, it feels, for lack of a better term,
01:41:28
◼
►
it feels a little dishonest,
01:41:30
◼
►
because the floating bar creates the illusion
01:41:33
◼
►
that because it's floating,
01:41:35
◼
►
and it doesn't take up the whole bottom of the display,
01:41:39
◼
►
it's letting you see more content behind it.
01:41:42
◼
►
But there's a drop shadow,
01:41:44
◼
►
and there's the system bar to get to the home screen.
01:41:49
◼
►
And there's a drop shadow.
01:41:52
◼
►
Did I say drop shadow?
01:41:53
◼
►
But there's a drop shadow, and there's this bar,
01:41:54
◼
►
and there's not much room.
01:41:56
◼
►
So you can't read that text anyway.
01:41:59
◼
►
It might as effectively,
01:42:01
◼
►
so at a glance, it creates the illusion
01:42:04
◼
►
that it's letting more content
01:42:06
◼
►
at the bottom of the screen show through,
01:42:08
◼
►
but it's absolutely unusable and untappable,
01:42:11
◼
►
and it's just a bit weird.
01:42:14
◼
►
But I'm heartened by the fact that Apple is hustling
01:42:17
◼
►
to address the criticism,
01:42:19
◼
►
and maybe just showed their wildest version of a new idea,
01:42:24
◼
►
and are quickly backtracking on it.
01:42:27
◼
►
The thing I'm reminded of was the iOS mail,
01:42:30
◼
►
the iPhone mail redesign, I think two years ago,
01:42:33
◼
►
that took five buttons at the bottom of mail
01:42:37
◼
►
and turned it into one button
01:42:39
◼
►
that just looked like the reply button.
01:42:42
◼
►
And when you hit that reply button,
01:42:44
◼
►
it opened up something like a popover,
01:42:47
◼
►
like the sharing sheet,
01:42:48
◼
►
that had all the stuff you could do with the message.
01:42:52
◼
►
And they had all this room.
01:42:54
◼
►
So in the name of minimalism,
01:42:56
◼
►
it's kind of cool to just say,
01:42:57
◼
►
"Well, we've simplified mail down to one button."
01:43:02
◼
►
But you haven't really.
01:43:03
◼
►
You've just simplified it to a junk drawer
01:43:05
◼
►
where you've put all the buttons,
01:43:06
◼
►
and you had this room to put the other buttons.
01:43:09
◼
►
And they eventually put those buttons back,
01:43:11
◼
►
and mail is a lot more like it used to be,
01:43:14
◼
►
but it didn't happen immediately.
01:43:17
◼
►
It didn't happen in July after WWDC.
01:43:20
◼
►
I find that to be a positive sign
01:43:25
◼
►
that they're immediately taking action
01:43:32
◼
►
and considering criticism.
01:43:35
◼
►
Not reacting.
01:43:36
◼
►
It's not like a knee.
01:43:37
◼
►
I don't think there's anything knee-jerk about it,
01:43:39
◼
►
but they're just considering criticism.
01:43:42
◼
►
And truly, must be a lot of it is internal,
01:43:46
◼
►
just internal people at Apple who are like,
01:43:47
◼
►
"Yeah, this is what I was saying.
01:43:49
◼
►
This looks cool maybe, but isn't actually usable,
01:43:53
◼
►
so therefore it's not a great design."
01:43:55
◼
►
- Yeah, yeah, I think a lot of it really boils down to that.
01:44:00
◼
►
It's like, in concept, this idea that you have less
01:44:05
◼
►
on the screen that isn't content is a great idea.
01:44:10
◼
►
Right, that's a theological statement that rings true
01:44:15
◼
►
with how, I'm just being a mobile safari at this point,
01:44:18
◼
►
but this applies to iPadOS as well.
01:44:20
◼
►
But if you go from that philosophical standpoint,
01:44:25
◼
►
it sounds legit.
01:44:26
◼
►
It sounds like you know what's up.
01:44:28
◼
►
You are following the plan.
01:44:30
◼
►
You are, yes, what you're doing right now
01:44:33
◼
►
is exactly what we've always done.
01:44:36
◼
►
But then when you actually use it,
01:44:38
◼
►
you realize that it actually clutters the screen more
01:44:40
◼
►
and makes it a little more confusing
01:44:43
◼
►
and doesn't really give you much more screen real estate
01:44:47
◼
►
unless you take action, like scrolling.
01:44:49
◼
►
And that makes it kind of weird
01:44:51
◼
►
and makes the execution a little bit subpar.
01:44:55
◼
►
- Let me take one last break here
01:44:56
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and thank our fourth and final sponsor of the day,
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01:46:43
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Last topic, here's the last thing I wanna talk about,
01:46:45
◼
►
and this is, I don't have a lot to say about it
01:46:48
◼
►
'cause we don't have new,
01:46:49
◼
►
there's no new hardware since the iMacs,
01:46:51
◼
►
but in some sense, post WWDC,
01:46:55
◼
►
we're one year into the Apple Silicon era for the Mac,
01:47:00
◼
►
because that's where they announced it last year.
01:47:03
◼
►
I think it is very, very clear now
01:47:07
◼
►
that any new Macs models that will go from Intel
01:47:12
◼
►
to Apple Silicon are gonna happen in the fall
01:47:17
◼
►
at the earliest.
01:47:18
◼
►
I would be, I would truly be surprised
01:47:22
◼
►
if they did Mac hardware in August.
01:47:25
◼
►
It just, especially coming out of 2020.
01:47:28
◼
►
I'm curious to your thoughts now that it's settled in
01:47:34
◼
►
and we at least have a sense of the consumer Mac hardware
01:47:37
◼
►
on Apple Silicon, where you see this.
01:47:40
◼
►
I would say starting from that round table
01:47:44
◼
►
that you and I were at a couple of years ago
01:47:47
◼
►
to where they are now.
01:47:49
◼
►
- You mean in terms of where the ecosystem is?
01:47:55
◼
►
- Yeah. - Like what the status is?
01:47:56
◼
►
- And what it means for the Mac's position in the industry.
01:48:00
◼
►
- Yeah, it's an interesting one.
01:48:03
◼
►
I mean, I find it, one thing I find interesting
01:48:08
◼
►
is the timing of the Mac Pro and the M1, right?
01:48:11
◼
►
So you have the Mac Pro being,
01:48:13
◼
►
you mentioned the round table
01:48:14
◼
►
and you mentioned the kind of state of play.
01:48:18
◼
►
I think a lot of people are very interested
01:48:20
◼
►
to see how the M1 plays in more pro contexts, right?
01:48:23
◼
►
Because we've already established
01:48:24
◼
►
that it's actually incredibly powerful
01:48:26
◼
►
and for developer work, existing memory configurations
01:48:30
◼
►
and existing power configurations already are quite capable.
01:48:34
◼
►
But a lot of people want more, which is understandable, right?
01:48:38
◼
►
People just want more RAM, they want more juice
01:48:40
◼
►
and all of that stuff.
01:48:41
◼
►
This next era of like Pro tier M processors,
01:48:48
◼
►
there's the potential, there's two potentials that I see.
01:48:52
◼
►
One, they enter into this era,
01:48:55
◼
►
introduce a bunch of M1 hardware and memory configurations,
01:49:00
◼
►
which will be fixed
01:49:01
◼
►
because of the nature of the M1 architecture, right?
01:49:03
◼
►
These are not gonna be upgradable configurations.
01:49:06
◼
►
And they underwhelm from a memory standpoint,
01:49:11
◼
►
but over time, software manufacturers, you know,
01:49:18
◼
►
are able to sort of tweak and massage their software
01:49:23
◼
►
to work on the M1 and to work in a more efficient way
01:49:29
◼
►
with unified memory, right?
01:49:31
◼
►
Which is the Apple's big flag plant
01:49:34
◼
►
that UMA is the future of memory architecture
01:49:38
◼
►
and that people should just get on board, right?
01:49:40
◼
►
That's their big statement.
01:49:42
◼
►
Beyond the, you know, M1 being their own chip,
01:49:46
◼
►
the idea that it has this unified memory pool
01:49:49
◼
►
and that speed of memory is much more important
01:49:52
◼
►
than any other thing, you know,
01:49:54
◼
►
or than capacity, I should say.
01:49:56
◼
►
And they get on board with that
01:49:58
◼
►
and they tweak their software over time slowly
01:50:00
◼
►
and people come around to it.
01:50:02
◼
►
The other possibility is that they go into this era
01:50:05
◼
►
with a similar kind of massive performance advantage
01:50:10
◼
►
to where the M1 is now in comparison to other processors.
01:50:17
◼
►
In other words, I'm interested to see
01:50:20
◼
►
whether this next layer of hardware
01:50:24
◼
►
that they have laid down
01:50:26
◼
►
is of a similar kind of leap over existing pro hardware
01:50:31
◼
►
that it would ostensibly compete with
01:50:34
◼
►
from other manufacturers.
01:50:36
◼
►
And this would put them,
01:50:37
◼
►
they're already maybe two years ahead to three years ahead,
01:50:39
◼
►
and this would put them like five, six years ahead
01:50:42
◼
►
of Intel and anybody else.
01:50:44
◼
►
And I'm interested to see what happens there.
01:50:47
◼
►
So in other words, will it be really good
01:50:50
◼
►
but needs cooperation from software manufacturers
01:50:53
◼
►
or so enormously powerful that it really doesn't matter
01:50:57
◼
►
whether software manufacturers wanna keep up or not,
01:51:00
◼
►
it's still gonna be the best computer for the dollar
01:51:03
◼
►
that you can buy on the market, regardless of brand.
01:51:06
◼
►
And I think that's the two, you know,
01:51:08
◼
►
sort of outcomes that I'm interested in seeing,
01:51:11
◼
►
which one happens.
01:51:13
◼
►
And I think the M1, the current M1,
01:51:15
◼
►
already almost takes scales into that second category.
01:51:18
◼
►
It's so powerful that most applications
01:51:20
◼
►
did not need to be updated at all and still ran faster,
01:51:24
◼
►
under Rosetta or Rosetta 2.
01:51:26
◼
►
And so if you're in a market
01:51:28
◼
►
where you can take any pro application,
01:51:30
◼
►
especially those in the academic worlds
01:51:33
◼
►
and/or big processing house effects worlds and video worlds
01:51:38
◼
►
and say, "Hey, you know that current video app that you use,
01:51:44
◼
►
they don't need to touch a single-ended code
01:51:46
◼
►
and the performance of this machine
01:51:48
◼
►
will still blow away anything else.
01:51:49
◼
►
And when they get their shit together, it'll be 5x."
01:51:52
◼
►
Then you've got this just unbeatable lead ahead of them.
01:51:57
◼
►
- Yeah, the thing that, when I look back at it,
01:52:02
◼
►
is like, let's say this is year one,
01:52:06
◼
►
the thing that becomes more clear strategically is that,
01:52:11
◼
►
and maybe I'm off base here,
01:52:12
◼
►
'cause it's pure speculation,
01:52:14
◼
►
but it just seems to me that Apple's chip-making prowess,
01:52:19
◼
►
Johnny Ceruggi's entire division,
01:52:23
◼
►
has just sort of spread like liquid,
01:52:29
◼
►
that it starts somewhere and you think,
01:52:32
◼
►
"Oh, it's spilt over there."
01:52:34
◼
►
And then it just keeps spreading,
01:52:36
◼
►
but it keeps spreading in a pro direction.
01:52:40
◼
►
And by pro, I specifically mean people
01:52:42
◼
►
who need the absolute utmost of performance,
01:52:46
◼
►
the very fastest CPUs and GPUs and the most cores
01:52:51
◼
►
and the most RAM and the highest I/O performance
01:52:55
◼
►
writing to disk.
01:52:56
◼
►
And it almost seems like, well, duh, yeah,
01:53:00
◼
►
'cause they started making phone processors, right?
01:53:05
◼
►
They started with three and a half inch screen.
01:53:07
◼
►
I forget which iPhone had the first Apple Silicon.
01:53:12
◼
►
Or maybe it was the iPad that had the A4 chip.
01:53:15
◼
►
And at a time when the iPad really was clearly
01:53:21
◼
►
just a big iPhone,
01:53:23
◼
►
and then the same chip was in the iPhone that year,
01:53:27
◼
►
and they've spread from these phones,
01:53:30
◼
►
which clearly were less powerful computing devices
01:53:34
◼
►
than desktop or 16-inch pro laptop computers,
01:53:39
◼
►
because of course, of course they are, right?
01:53:41
◼
►
And then they got to this crazy point where,
01:53:44
◼
►
no, that wasn't true anymore.
01:53:45
◼
►
And your phone actually was not just like,
01:53:49
◼
►
hey, this is actually in the ballpark.
01:53:50
◼
►
It was like, no, it's actually,
01:53:52
◼
►
like run this benchmark, that benchmark.
01:53:55
◼
►
And it's like, no, it's just faster.
01:53:57
◼
►
It's faster at single core, faster at multi-core,
01:54:00
◼
►
or faster at multi-core up to a ridiculous number of cores
01:54:05
◼
►
in like a Intel Xeon type thing.
01:54:07
◼
►
But there's nothing, and that they've just,
01:54:10
◼
►
year by year, why did it take them so long to switch
01:54:12
◼
►
when just going by pure benchmarks?
01:54:15
◼
►
Clearly they could have had very performant Macs
01:54:19
◼
►
running on some hypothetical,
01:54:23
◼
►
instead of the M1 could have come out three years earlier,
01:54:26
◼
►
and it would have been performant enough to be worth buying.
01:54:30
◼
►
It just wouldn't have been so blowaway good.
01:54:32
◼
►
And it's like, oh, of course you have to wait another year
01:54:35
◼
►
to get to the pro hardware.
01:54:36
◼
►
And that's sort of what makes it a different transition
01:54:40
◼
►
than the previous transitions Apple's gone on there,
01:54:43
◼
►
specifically the Intel one, right?
01:54:45
◼
►
When they went from 68K to PowerPC, PowerPC was all new.
01:54:50
◼
►
Apple was one of the founding partners,
01:54:55
◼
►
it was with what, Apple, IBM, and Motorola.
01:54:58
◼
►
But it was designed as, from the get-go,
01:55:02
◼
►
from when the partnership was announced,
01:55:04
◼
►
PowerPC was intended to span the gamut
01:55:07
◼
►
from consumer PCs like G3 iMacs
01:55:12
◼
►
to what were then called workstations,
01:55:16
◼
►
like a word that just isn't really tossed around anymore.
01:55:19
◼
►
But that's like what today's Mac Pro is,
01:55:21
◼
►
it's a Unix professional workstation.
01:55:24
◼
►
But Intel, when Apple switched to Intel,
01:55:29
◼
►
was already long established, and the idea was,
01:55:33
◼
►
look, Steve Jobs phrased it so gracefully,
01:55:37
◼
►
so it didn't look like Apple was throwing in the towel.
01:55:40
◼
►
But yet, that's what they were doing.
01:55:41
◼
►
They were like, you know what, if you can't beat 'em,
01:55:43
◼
►
join 'em, and we're just gonna have
01:55:45
◼
►
the performance of Intel.
01:55:46
◼
►
And so of course, some of the first Intel iMacs
01:55:49
◼
►
were truly pro configurations,
01:55:52
◼
►
because the designs were already there.
01:55:55
◼
►
Whereas, I just think that the simple explanation
01:55:58
◼
►
for why did Apple ship Mac Mini and MacBook Air,
01:56:03
◼
►
and the two-port 13-inch MacBook Pro,
01:56:06
◼
►
and a consumer-sized 24-inch,
01:56:11
◼
►
but beautiful super-thin iMac
01:56:14
◼
►
as the first Apple Silicon Macs,
01:56:16
◼
►
it's because it's simply that their chip design abilities
01:56:21
◼
►
are expanding from phones to pro workstations.
01:56:26
◼
►
And it's that simple, and of course it took another year,
01:56:29
◼
►
or will take another year, before we start saying it.
01:56:31
◼
►
- Yeah, and it's basically like a ripple.
01:56:35
◼
►
They're rippling outwards from the phone,
01:56:36
◼
►
and then towards the pro market.
01:56:38
◼
►
I do think that the decade of concentration
01:56:45
◼
►
and prioritization of performant software,
01:56:51
◼
►
and I know that Apple executives will be the first people
01:56:56
◼
►
to tell you, oh, it's our combination
01:56:58
◼
►
of software and hardware that allow us to do what we do.
01:57:02
◼
►
Yes, true, it's true, right?
01:57:04
◼
►
And it's hard to say anything like it
01:57:07
◼
►
without sounding like a marketing brochure, unfortunately,
01:57:10
◼
►
because they do lean into that, because it is accurate.
01:57:12
◼
►
They write the software, stack,
01:57:14
◼
►
they have that whole shebang going for them,
01:57:16
◼
►
and so when they create hardware or move into hardware,
01:57:20
◼
►
they're gonna have an advantage.
01:57:21
◼
►
But I do feel that that advantage
01:57:23
◼
►
is informing how they expand these things
01:57:25
◼
►
and what shape they take,
01:57:27
◼
►
because I do believe that UMA, for instance,
01:57:30
◼
►
as an example, is an enormous bet.
01:57:34
◼
►
It's a gutsy, like hubris-flated bet, right?
01:57:39
◼
►
That this is a, that a sea change in architecture
01:57:45
◼
►
of the way that processors and memory interrelate
01:57:50
◼
►
is gonna happen at the same time
01:57:53
◼
►
that a massive change in actual processor architecture
01:57:56
◼
►
for desktop computers and mobile computers is being affected.
01:58:00
◼
►
It's not just that they're changing
01:58:02
◼
►
from Intel to Apple Silicon to ARM.
01:58:06
◼
►
It's also that they are introducing UMA
01:58:10
◼
►
as the way of the future of all computing.
01:58:14
◼
►
And if software manufacturers buy in,
01:58:17
◼
►
and if the systems keep advancing in power as they do,
01:58:22
◼
►
they could effectively change
01:58:24
◼
►
the way all computers are made, and probably will, right?
01:58:27
◼
►
You're already seeing Intel fainting in that direction
01:58:31
◼
►
and moving in that direction and other ARM processors.
01:58:34
◼
►
And the fact is that they could not do this
01:58:37
◼
►
without a decade's worth of experience
01:58:41
◼
►
living in an oxygen-thin environment, right?
01:58:45
◼
►
Like the ARM processors were not
01:58:47
◼
►
the most powerful processors in the universe
01:58:48
◼
►
when they started, right?
01:58:50
◼
►
They worked for them because they worked
01:58:53
◼
►
at a low power level
01:58:54
◼
►
so that the battery actually would last, right?
01:58:57
◼
►
They worked in a power-constrained environment
01:59:00
◼
►
for a decade.
01:59:01
◼
►
So even if you say,
01:59:02
◼
►
hey, an iPad is just as powerful as a MacBook,
01:59:04
◼
►
yes, but it's still a battery-powered device, right?
01:59:07
◼
►
- That goes in your pocket so it can't get hot, right?
01:59:10
◼
►
- Yes, yeah, the phone that goes in your pocket,
01:59:12
◼
►
the iPad goes in your bag.
01:59:14
◼
►
There's all kinds of limits and constraints.
01:59:16
◼
►
And it really is, it's like,
01:59:19
◼
►
they've been coning at the wheel of pain, right?
01:59:25
◼
►
Like walking around in circles for a decade,
01:59:30
◼
►
growing from like this scrawny kid
01:59:32
◼
►
into this beastly barbarian,
01:59:36
◼
►
but they still have the chains on, right?
01:59:37
◼
►
They're still attached to the wheel of pain,
01:59:39
◼
►
AKA batteries, right?
01:59:41
◼
►
And then when they're able to move off battery power
01:59:45
◼
►
or into a much larger battery,
01:59:47
◼
►
which is a much larger room in a MacBook,
01:59:50
◼
►
I think that in, when you talk about the Mac Pro
01:59:54
◼
►
or iMacs or iMac Pros or whatever models they come out with
01:59:57
◼
►
in that regard, no battery even in sight, right?
02:00:01
◼
►
So no constraints whatsoever there.
02:00:03
◼
►
I think we're going to see an enormous explosion
02:00:06
◼
►
of computing power here,
02:00:07
◼
►
and that the current M1s have just given us the taste of.
02:00:11
◼
►
I really do feel that there are levels to this,
02:00:14
◼
►
and that we haven't seen nearly as much of it
02:00:16
◼
►
as people think we've seen.
02:00:18
◼
►
'Cause I think people view this as a snapshot,
02:00:19
◼
►
and they're like, "Hey, the Pro models
02:00:20
◼
►
"are gonna have more memory, that's great.
02:00:22
◼
►
"Maybe a slight bump."
02:00:23
◼
►
No, I actually think they're gonna be much more powerful
02:00:26
◼
►
because I do feel that UMA is multiplicative.
02:00:29
◼
►
It's not additive, right?
02:00:32
◼
►
It's not a scenario where it's like,
02:00:33
◼
►
"Hey, I'm gonna add an extra 32 gigabytes of RAM to this,
02:00:36
◼
►
"and so we're gonna get 2X capability out of it."
02:00:40
◼
►
No, I actually think it's gonna be much more
02:00:43
◼
►
because of the way that the memory
02:00:44
◼
►
is able to be paged so quickly.
02:00:46
◼
►
I really feel it's gonna be a huge, huge jump.
02:00:49
◼
►
So it's a risk, it's a huge risk,
02:00:52
◼
►
and it's a huge bet on all of this stuff,
02:00:55
◼
►
but I think they've had enough proving out
02:00:56
◼
►
of all these years of paucity has taught them
02:00:59
◼
►
how to have the system talk to this architecture
02:01:03
◼
►
in a way that gets the most out of it.
02:01:05
◼
►
And I think they're about to pay all of it off
02:01:07
◼
►
in a really, really big way.
02:01:08
◼
►
- Yeah, I really, I feel the same way.
02:01:11
◼
►
I kind of feel like, so the whole idea
02:01:15
◼
►
of a system on a chip was a new idea 10 years ago,
02:01:18
◼
►
or 10 plus years ago.
02:01:20
◼
►
And it was easier to conceptualize as a layperson,
02:01:24
◼
►
which I would even, I'd certainly consider myself
02:01:26
◼
►
when it comes to chip design
02:01:27
◼
►
and hardware system architecture.
02:01:29
◼
►
But you can just kind of understand,
02:01:31
◼
►
it's like, oh, you put what used to be
02:01:32
◼
►
a bunch of separate components on a motherboard
02:01:34
◼
►
all on one chip, and because it's all on the same piece
02:01:37
◼
►
of silicon, they can talk to each other faster,
02:01:39
◼
►
and it's more efficient, and we can make it a lot smaller,
02:01:42
◼
►
and it doesn't get hot, and we can put it
02:01:43
◼
►
in a tiny little phone that goes in your pants pocket.
02:01:46
◼
►
I kind of feel like UMA is that big of a change.
02:01:50
◼
►
It's just harder to conceptualize
02:01:53
◼
►
because the idea of just making a little slide and keynote
02:01:57
◼
►
and drawing a chip and saying, here's the CPU and the GPU
02:02:01
◼
►
and the RAM, and it's all on a chip.
02:02:03
◼
►
The unified memory architecture is that big of a change
02:02:08
◼
►
where it's like, no, this memory just belongs to everything.
02:02:10
◼
►
And the neural engine, we haven't even mentioned
02:02:13
◼
►
a neural engine, which I think is another
02:02:15
◼
►
massive hubristic bet that we're going to expand.
02:02:20
◼
►
And I know Syracuse always mentions it
02:02:24
◼
►
when ATP talks about the chips and stuff like that,
02:02:26
◼
►
but it's, and you can't quite go by their slides
02:02:28
◼
►
'cause their slides and a keynote are sort of
02:02:30
◼
►
artistic representations of the actual chips,
02:02:34
◼
►
but the neural engine takes up a huge amount of the space.
02:02:38
◼
►
I mean, it is--
02:02:40
◼
►
- Well, it's layered into everything too, right?
02:02:42
◼
►
So the neural engine is not this thing
02:02:44
◼
►
that handles specific tasks, whereas that's sort of
02:02:47
◼
►
the way it was marketed and the way it originated, right?
02:02:50
◼
►
It's like, hey, if we call specific functions,
02:02:52
◼
►
the neural engine's gonna help you out, right?
02:02:55
◼
►
But, or, you know, initially it was,
02:02:58
◼
►
if Apple calls specific functions, right,
02:03:00
◼
►
we're using it for this feature or that feature.
02:03:02
◼
►
And then it was, hey, guys, you can run models on device
02:03:06
◼
►
because the neural engine's open to you now, right?
02:03:08
◼
►
Remember they opened it up.
02:03:09
◼
►
But it's beyond that, it's actually woven into
02:03:12
◼
►
everything they do now, like every part of,
02:03:15
◼
►
or not every, I should, that's an absolutist term, right?
02:03:18
◼
►
But many parts, many, many parts, and more every day,
02:03:22
◼
►
every iOS release of iOS are tied into the neural engine
02:03:27
◼
►
or assisted by it.
02:03:29
◼
►
So it's a sort of springboard, steroid shot, whatever,
02:03:34
◼
►
to the performance levels and more importantly,
02:03:37
◼
►
the efficiency levels of many frameworks in iOS now.
02:03:42
◼
►
Whereas originally sort of, hey, it's for this thing, right?
02:03:44
◼
►
Or these two things.
02:03:46
◼
►
And I think that's where the neural engine is important.
02:03:49
◼
►
And that's why it's such a focus for them
02:03:51
◼
►
is because they can get additive benefits across the system
02:03:55
◼
►
from one, you know, from working on one particular component
02:03:59
◼
►
and improving that one component.
02:04:01
◼
►
Because there are more and more and more tasks in computing
02:04:06
◼
►
that really rely on this sort of ML framework system, right?
02:04:12
◼
►
Just look at the progressively generated maps, right?
02:04:15
◼
►
In Mac OS or in iOS now.
02:04:18
◼
►
That's all ML, you know?
02:04:20
◼
►
And like the tasks that can be utilized for this
02:04:25
◼
►
are going to proliferate throughout all of computing.
02:04:30
◼
►
I remember, you know, a couple of years ago,
02:04:31
◼
►
it was like a big, like, wow, really?
02:04:34
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When like Mike Matta started up that, you know,
02:04:36
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little ML startup that he did, right?
02:04:38
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It's like, hey, you know, anybody can run models
02:04:40
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and build models quickly.
02:04:41
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And it got snapped up.
02:04:42
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It got acquired really quickly.
02:04:43
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- Microsoft, Microsoft bought it, right?
02:04:45
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- Yeah, yeah, exactly.
02:04:46
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Because it's huge.
02:04:47
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And I mean, you know, Mike,
02:04:48
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just like many other people in computing,
02:04:50
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saw the future of ML as like a tool
02:04:54
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that is woven into everything.
02:04:56
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It'd be like, if somebody is like,
02:04:57
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hey, I came out with this new spatula.
02:04:59
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And you're like, oh, I could use this spatula
02:05:01
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to, you know, to walk my dog.
02:05:03
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And I can use this spatula to, you know,
02:05:05
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to take off paint and I can use it to cook.
02:05:07
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And it works for everything.
02:05:09
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You know, it really is a universal tool.
02:05:11
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And that I think is why the neural engine
02:05:14
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is so additive to all of their systems.
02:05:16
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- Yeah, Lobe was the name of the--
02:05:19
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- Yeah, Lobe, Lobe.
02:05:20
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- Yeah, I think that's it.
02:05:22
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We could tie a bow on this episode.
02:05:24
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Thanks for being here.
02:05:26
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- Oh yeah, my pleasure.
02:05:27
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- Have a good rest of your summer.
02:05:28
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Enjoy your pizzas.
02:05:30
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- Yeah, will do.
02:05:31
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- I'm now hungry. - I'm hungry.
02:05:34
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- And of course, everybody can find you at TechCrunch
02:05:37
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where you head up a crew of terrific writers.
02:05:41
◼
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And of course on Twitter, you're @panzer, P-A-N-Z-E-R,
02:05:47
◼
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even though your last name is Panzerino,
02:05:49
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►
but I get it, I get it.
02:05:51
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That's how it's pronounced.
02:05:54
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Thanks for being here.
02:05:55
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Let me thank our sponsors, our sponsors this episode.
02:05:58
◼
►
Let's see if I can do it from my head.
02:05:59
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We had, already forgetting the earlier ones.
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Let me see, oh, I had to cheat, I had to look.
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right to your home.
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