271: ‘A Perfect Wheel’ With Jason Snell
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That should suddenly fix it.
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Oh yeah, you sound much better now.
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Yeah. So, uh, this can be the show.
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Are you ready?
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Alright, so I was on the wrong microphone when we started talking.
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Because the last episode I recorded on this machine, which is the 16 inch,
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I'm never going to get done calling it a 15 inch MacBook Pro,
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was my two episodes ago with Casey Johnston,
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At the end of the show I switched
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live right in the middle of the show
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To the built-in microphone to talk about hey, well or not both to talk about and to let
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You know, what?
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What better use of a podcast is there to let the listeners of the podcast hear the quality of this supposedly studio?
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Quality mic and so I did it and I think it turned out pretty well
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But the other problem I wound up having I don't know if you listen to that show
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But I had to do like a little preamble before it because the whole show up to that point which was like two hours long
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recorded through my usual professional onyx
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Xdr whatever they call it and this sure whatever Marco recommended to me microphone
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All had a bunch of static not and it was usable and like filtering it
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You know my editor Caleb Sexton filtered it and I think it was quite listenable, but it was obviously not the usual audio quality and
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The worst part is I should have my friggin head examined because the last time that happened to me
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When I was testing the previous 15-inch MacBook Pro
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And my connection from the blackjack dingus
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Whatever it's called the onyx blackjack
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Yeah, Matt. Yep is a USB out
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USB-b, you know the one that that's the one everybody if you don't know printer cable. Yeah, the printer square one
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Yeah, the square one looks like a printer cable to a USB a cable
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so to use that with a
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relatively new MacBook of any sort, you need a dongle. And last summer, I recorded an entire
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episode, it was the q&a episode I did with myself with no guest. And I did the whole
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thing and the static was so bad, that was unusable. But I felt like well, this is the
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luckiest thing in the world. Because while I have to re record this entire episode, I
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don't have to embarrass a guest and say, I'm sorry, but I need two more hours of your time
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And I need you to repeat yourself and I felt it came out better because I had never done an episode without a guest before
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And I feel like I did a better job on the second cut so it wasn't a disaster
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But the curious thing was that it wasn't like I used the same adapter
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Same cable and just plugged it in again and it worked and it so it if you hear any static
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Like and the worst part was Casey and I had a bit of Skype problems and it was definitely Skype. I know Skype
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I was hearing her staticky
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But she didn't realize that what you were getting was not a Skype artifact.
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No, no, and only she heard my static because this is the what makes this problem so devilish
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is my headphones that I'm monitoring my own audio on right now as we speak connect to
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the blackjack and so it goes from the mic to the blackjack to my headphones without
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ever touching the USB chain.
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Exactly. So your Mac is recording something bad, but you're not here because you're on
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the right on the mixer. Yeah. And, and she heard it, but we chalked it up to Skype. And
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since I was recording my own audio, it wouldn't matter. But, and, and turned out that I recorded
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all this static. So anyway, are you screwing with me? No. Actually I, I have, I have involved
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myself in so many podcast screw ups over the years that I just am having flashbacks. Like
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I have a little catalog in my head now of like all the ways that a podcast can fail.
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One of these days I'm going to like do a book or a video series or something where I'm like,
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I've heard that problem.
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Whatever it is, I've heard that problem.
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And one of the amazing things that I discovered is there are some audio plugins that are obviously
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written for professional music people or professional video people or whatever that are really amazing.
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if it ends up being not perfect, like there's a D static and a D crackle and a D all these
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D clicking things that you could just run on audio. And I have rescued some spectacularly
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bad audio using this, like it's like witchcraft, the software that pro like pro audio plugins
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offer now. Yeah, it's amazing.
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Uh, so anyway, I was so burned and scarred by that and I was so paranoid that it was
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was going to be unlistenable and I'd have to either I would have to ask Casey to record
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or eat maybe just disappear from the earth and never do another episode of my podcast
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again but it turned out okay but I was so scarred by that that the last episode I did
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with Mattie glacius I used my old personal 13 inch MacBook that uses the actual cable
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and I because I swore to myself John what you're going to do is you're going to spend
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$4 and get a new USB B to USB C cable. So you don't have to have a dongle because it's
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clearly the dongle that introduces the point where maybe if the dongle isn't quite in the
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thing or the thing isn't quite in a dongle, you know that that there's the problem. And
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I'll spend money at Amazon on anything on a whim. Like if it just like a notion just
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pops into my head that I should buy a new whatever cable, I'll do it. And for some reason,
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cable which is actually essential to half of my professional life I've
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procrastinated on and here I am talking to you through a dongle again but I did
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switch to a differently I switched to a different dongle just in case that was
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the jinx I finally you sound great from here so I think we're good we're good I
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I did I finally bought one of those I bought the other the other month I was
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gonna be doing some traveling and and using my iPad for some stuff and you
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know iPad Pro it's got a USB C on it and I said you know what I'm gonna do is any
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cable I need I'm going to get the new version that goes to USB C with no dongle
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just straight up like USB B to USB C or you like a micro or a mini I have all
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those cables now which is great because that means I'm basically not using that
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dongle anymore I'm just using the right cable now which is it's better it makes
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you feel better anyway to not have to worry about adapting anything yeah I'm
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I'm working on a scheme, a personal scheme, like for a couple of years now I've I've espoused
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I've really enjoyed them. And they've really made my life better is mono prices three and
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one cables. Have you ever seen these? Oh, yeah, yeah, right. So it's USB a, the one
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that we know everywhere, the one everybody thinks of as USB on the end, and you plug
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it into anything. And then on the other end, its primary jack is a micro USB. And you think
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micro USB that sucks. But it's got two other little things.
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It's like a little Trident. And they're just like little rubber
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band type things. And you can put a effectively like a
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lightning condom on the USB micro USB or you could take off
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the lightning and put a USB C on and so it's one cable that goes
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to all three things. So you could charge your Kindle which
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For me at least is still micro USB. I don't know if they've gotten
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that it seems to me like Amazon is like all in on micro USB for some reason but
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And it's a great great travel cable
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It's not the prettiest thing because whatever you're using there's something hanging off the side at the end
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But it's super useful and I buy them all from Monoprice in black
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And so for a while if I saw a black cable in my bag, I knew it was that
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The problem is they don't make that sort of thing with USB C on the other end and now we're moving to the point where?
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most of the things you want to plug the
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Charging and you know into the power brick and need to be USB C. So what I'm doing is working on a scheme
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I'm buying these nice gray cables
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Anchor not a sponsor. I'm just a very happy user of the anchor various products
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So I'm buying these gray cables that use like a threaded cable
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You know what? I mean like instead of a rubbery cable material. It feels like a nice cloth. Yeah braided thread
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Yeah, I like I like those two there and they're a nice dark gray. They're not black
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Clearly dark gray and I'm using getting those
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I've bought two six footers and one three footer and then that's all I need and they're just direct USB C to USB C and
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Then there's no confusion as to whether it's lightning on one end USB C
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On the other end if it's gray and threaded it is USB C on both ends
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And then I also know it's not Thunderbolt 3 which is the big
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The biggest kick in the balls that the entire industry has had in the USB era is the fact that Thunderbolt
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Looks Thunderbolt 3 looks exactly like USB C and in fact will kind of work
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But it'll only work at a much slower than Thunderbolt 3 speed
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Right. So anyway, that's my scheme for a travel bag is to buy you like that colored cables for each each thing
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So black means my three-way thing with the USB a on the end gray means USB C to USB C and then white means
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USB C to lightning and it's you know, one of the Apple ones
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All right, so you'll just not use the Apple ones if it isn't the USB C to lightning for now. Yeah, that's my new travel procedure
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Yeah, because that's what happens to me is that I pull out the white cable and I'm like, oh this is gonna be a lightning to USB-C
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and it's like no this one is lightning to USB-A or it's USB-C to USB-C or something like that
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And it's you're right color coding is a good idea. Yeah. Oh
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Big day Mac Pro we got a lot to talk about we usually have a lot to talk about but
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Mac Pro I was looking it up
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You know they were it's been so long since there was a new Mac Pro
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but the one that got me is not how many thousands of days it's been since the trash can came out.
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So you were there at that round table that was the, you know, "No, we really do like the Mac."
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And that was 980 days ago. It took 980 days between when Apple admitted that there would
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be a new Mac Pro design coming in the future and it shipping or them taking orders. If they ship
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it in 20 days they'll hit a thousand right on the nose. You know I haven't seen when people,
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I haven't seen people tweeting about people who've already ordered tweeting about dates. I have a
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friend who ordered a, I think he was like hitting reload because one of the funny things is finally
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we still didn't even know when the hell it was going to go on sale. Then eventually last month
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at that pro, the MacBook Pro round table whatever you want to call the dog pony show in New York.
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Yeah, the thing that you and I both went to in New York, right? They said they specified it like a
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little bit closer. Well, they said December. No, they December. So we knew it. And then on their
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website, they said this fall. So it was like, okay, well, now it's like a 21 day window.
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It's gonna fall inside. So then they said December. And then I think Friday, no, Saturday
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night, Saturday night of all times, they announced that they would go on sale on December 10. But they
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They didn't even give a time like when have they not give it a time?
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Right now the Apple website is telling me that the base model delivers
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December 19th through December 27th. I don't know quite what that range means, but they're gonna get it under the wire
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They're gonna get it under a thousand days since they just think about that though
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That's two years and eight months basically since Apple said there would be a new Mac Pro before that Mac Pro
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Delivered it's been a long long time. Yeah. I have a friend who was sitting there just reloading the page
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Because he was afraid it would quickly get back ordered. He wanted the produce play XDR
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Hello hunter
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Got a delivery window of December 18 to 20 now
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I don't know if you could still get to December 18 to 20 as we record low these five hours later
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But at least if you got one right away the the display is 18 to 20
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So that's a long time. Yeah boy
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Yeah, yeah, it's funny. It's funny that this has all happened. I also think
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What's really funny about it is and I wrote a piece on Macworld last week about this too, which
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I think offended some people but that's fine
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I knew that was gonna happen, but you know one of my points in it was the Mac Pro takes on this outsized
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portion of our our brain power about the Mac then how it's actually used right and you could say that that's
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That's partially because it's been so long, partially because it's a class of Mac that
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traditionally has been very, very popular with a broader swath of users than it's really
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targeted at today, which we could talk about.
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But also that it's just it's a symbol of Apple's commitment to the Mac.
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And that meeting that you went to 980 days ago, that was symbolic, not just for people
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who actually wanted to buy a Mac Pro, but just to hear Apple say, "Yes, we do care.
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Yes, there will be a new Mac Pro.
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We're not putting the Mac out to pasture.
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And so we spent all this time talking about it.
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And it's like, most of us are not going to get one.
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But it's still important.
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Well, the other interesting thing about that roundtable in hindsight was that I don't think
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the word wrong ever came out of their mouths.
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But it was it wasn't even euphemistic.
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I mean, like the Fed, I'm usually not even good at remembering quotes like this.
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But the federal quote at the meeting was we painted ourselves into a thermal corner, meaning
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with the trash can Mac Pro.
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You know, effectively they were admitting we made a wrong bet on where the future of
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desktop power computing was going.
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And we missed out on the GPU revolution and how much thermal, how much physical space
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it would need for the cards, how much physical space it would need for the cooling, et cetera,
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et cetera, and so forth.
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It was, you know, sort of unprecedented.
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And it was true.
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You know, it's obvious.
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did make a mistake. And either they didn't care, or they needed to course correct. And they, they,
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you know, they said they cared. They said they'd course correct. And in terms of one generation
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to the next, being different. I would almost say this is a bigger, bigger difference from the
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trashcan than the trashcan was from the quote unquote, cheese grater. I mean, that this one,
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if you take the trash can out of history, you could see an evolution, right? But but right,
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a natural evolution, you would think, oh, that's a natural one. Like in hindsight, when we go back,
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there's it would be, you know, like those, that iconic t shirt design, where it shows evolution,
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and there's like a fish crawling out of water, and then like a little monkey and then like a caveman
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and then like a Neanderthal and then a man. You know, and it's like, oh, you could see how we
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We went from there to there to there to there
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it would be like the trashcan Mac Pro would be like if in between the Neanderthal and
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Homosapien there was like a frog
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Yeah, what the heck is that? And why is it in there?
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Or maybe a frog is unfair as a frog is too small, but it's it was like a I don't know like a feral dog
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Or a greyhound like a really graceful beautiful greyhound, but it's like well, that's nothing like either of those things. That's really that's really bizarre
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It's it really but but because this is like a beefier version of the cheese grater going from the trash can to this design and
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It's insane baseline specs and prices right. I mean just price alone is yeah is really unprecedented
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And well, I mean history it's it is I mean not if you'd look at like
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Constant like dollar equivalents over time because I was looking it up like the Mac 2 FX
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was in in current dollars like eight grand or something like that oh I think
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it was more than that I think it was a grant I think the Mac 2 FX was eight
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grand in 1989 dollars oh yeah maybe you're right it's the point is that
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that Apple has been selling high-end workstations no you know you're right it
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was nine grand in 1990 when it was released that's 18 grand today right so
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like that was a base model that was the base model Apple has sold ridiculously
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priced computers. It's true it goes back and forth. The Mac Pro, like, so the thing that I keep saying
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that that some people get and some people don't is what's changed from back in the day when like I
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had a Power Mac G4, that was my primary computer for a long time, and then I had a Power Mac G5 and
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that was my primary computer for a long time. But there was an era where like anybody who needed to
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to do anything with any amount of stress on the Mac
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as a desktop would buy a tower
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because that was where the power was.
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And iMacs were toys.
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iMacs were low-end super compromised computers.
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But over time, the percentage of that like Power Mac G4 market
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that actually couldn't use an iMac, if this makes any sense,
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keeps getting less and less and less.
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'Cause like today, between the iMac,
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the iMac Pro and the Mac Mini,
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They're so powerful that you can get something in one of those products that will, you know,
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it'll satisfy 95% of users, maybe 98% of users in terms of sheer numbers and not like the
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money being spent.
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And that doesn't mean that the smaller percentages aren't important.
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What it does mean is the Mac Pro, Apple has been very slowly since the introduction of
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the cheese grater Mac Pro and then with the trash can and now has been just ratcheting
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up the base of that computer and saying this is really for pros.
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And like, it's not today.
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Like I remember when the Intel Mac Pro came out and I remember when the trash can came
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out that we had the same conversation, which is literally Apple is kind of pushing the
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prosumer who just kind of likes to have a pro system, kind of pushing them toward other
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products and saying, "Nah."
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You remember like the trash can, it was all about like biotech and we were going to be
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doing using these GPUs to do DNA sequencing and stuff like that.
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The whole message was not, you can do Photoshop on this,
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because like the other systems were powerful enough
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for almost everybody.
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So it's aspirational, but like Apple has been pushing
00:19:16
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►
the high end, the Mac Pro up into the high end
00:19:18
◼
►
for like a decade now, at least.
00:19:20
◼
►
- Yeah, the other thing is that in the earlier decades,
00:19:24
◼
►
it was a lot easier to understand computers
00:19:27
◼
►
in terms of this higher end one versus a middle one
00:19:32
◼
►
versus a low end one.
00:19:34
◼
►
and you really could is just a basic enthusiast, right? The general public never never really
00:19:42
◼
►
cared. And that's why they always bought like just bought the iMac, right? Why would I want to buy a
00:19:46
◼
►
separate monitor, I'll buy this adorable thing that's all in one and they don't care about a
00:19:50
◼
►
G totally versus a G four. Or going back but going back in time, it was always you could just look at
00:19:55
◼
►
at the CPU name and when this 68030 came out in the back in the Motorola days of the 80s
00:20:04
◼
►
and 90s it was way faster than the 68020s and the 68040s were way faster.
00:20:13
◼
►
That was the era where chip model numbers were put in the names of the products, right?
00:20:18
◼
►
The Quadras were 040s and the Power Mac G3 and the Power Mac G4 and G5 like literally
00:20:24
◼
►
This has got the new chip in it. That's why it's called this the greatest in my opinion Macintosh of all time the SE
00:20:30
◼
►
30 the 30 was because it was the first SE with SE
00:20:35
◼
►
You know classic Mac style thing with the next 68 Oh 30 in it
00:20:38
◼
►
And then again with the once they went to power PC
00:20:44
◼
►
The initial ones the power, you know initial ones were still sort of
00:20:51
◼
►
pre pre return of Steve Jobs, but
00:20:54
◼
►
60 170 180 100 my beloved my
00:20:58
◼
►
Peer to four. I think I have a new favorite Mac ever
00:21:02
◼
►
But perhaps my favorite Mac ever at least dollar for dollar was a power Mac
00:21:06
◼
►
9600 that I bought right when I got out of college in 96 and it had been
00:21:11
◼
►
Discontinued it was the power Mac g3s had come out I believe and I got a
00:21:20
◼
►
9600 maxed out like with everything like most RAM
00:21:23
◼
►
biggest drive at like an incredible discount over what had been like a few months earlier and
00:21:29
◼
►
it was my desktop for a
00:21:34
◼
►
Whole bunch of years and it never could there was an initial promise that that those
00:21:40
◼
►
9600 class and back around there would I forget what chip it had?
00:21:45
◼
►
But it was before the power PC started calling them g3s
00:21:48
◼
►
Yeah, it must have been an 040. Yeah, it was an 040
00:21:52
◼
►
I think and there was a promise that Mac OS X would run on it and
00:21:55
◼
►
Then they eventually dropped that and went like actually the baseline will be g3s when Mac OS X came out
00:22:02
◼
►
But by the time I bought it with the promise that hey the future so so it was so it was like a PowerPC like
00:22:07
◼
►
a 601 yeah, 601 something like no 604 604
00:22:11
◼
►
Okay. All right. Yeah, it was the
00:22:14
◼
►
Yeah, the high was a PowerPC but not but not a
00:22:17
◼
►
a not a G right right because it was a because it was a power Mac and quadra yeah right so
00:22:23
◼
►
like the early but it wasn't in the G's and if you weren't in a G3 you weren't gonna get
00:22:26
◼
►
to run OS 10 right but even before the G G4 G you know G5 yeah the 601 was like the first
00:22:34
◼
►
one and then there I think there was a 603 603 yeah and there was like a 603 II and then
00:22:39
◼
►
yeah and then the 604 was the best of the those models and that's what the night my
00:22:43
◼
►
Beloved 9600 had never got to run Mac OS 10, but by the time Mac OS 10 came out
00:22:48
◼
►
I didn't want to put Mac OS 10. I wouldn't have installed it. I wouldn't have installed it on that machine in
00:22:53
◼
►
2001 anyway, so I was fine at that point you needed the fastest possible Mac to run it very very very slowly
00:23:00
◼
►
Exactly, and I did just didn't want it. So that was fine
00:23:05
◼
►
It was a beloved machine, but it was very easy to know why I wanted a power Mac 9600
00:23:09
◼
►
which was like a super maxed out and very expensive for a kid just coming out of college.
00:23:15
◼
►
I forget what I spent. Probably, I don't know, three, four thousand dollars, something like that.
00:23:19
◼
►
I don't know. But it was a lot. It was easy to tell just by 603 versus 604, you know, and you
00:23:28
◼
►
can't do that anymore. It's just not the and it's been a long time since you could you really and
00:23:32
◼
►
you can't look at gigahertz. And, you know, it's, it's complicated, right? You can look at the like
00:23:38
◼
►
generation of Intel processor, but with the Mac Pro, it's the Xeons, which are different.
00:23:43
◼
►
They have a different profile. And then you've got turbo boost versus core count, right?
00:23:48
◼
►
And that performs differently based on software. That's something that happened about the time
00:23:53
◼
►
of the PowerPC transition where the idea of multiple processors or multiple processor
00:23:57
◼
►
cores came in. And then it's like, you know, you don't even know because like if your favorite
00:24:01
◼
►
app only uses one core, then the fastest computer you can buy is not the fastest computer you
00:24:06
◼
►
can buy because you know it's faster because it's added cores and your thing doesn't use
00:24:10
◼
►
the cores so there's no point and you just want the faster turbo boost with the one core
00:24:15
◼
►
and it's complicated right like so much of it is is complicated and they kind of sand
00:24:19
◼
►
it off and just say you don't even need to know just you know just don't even worry about
00:24:22
◼
►
it yeah and so you know I grew up in that those decades thinking either either wishing
00:24:28
◼
►
I could afford the fastest possible Mac that you know whether it was called power Mac or
00:24:32
◼
►
whatever the name was at the time, even from the 60s,
00:24:36
◼
►
the Motorola days before that, wishing I could afford
00:24:40
◼
►
Mac 2ci or Dream upon Dream, a 2FX.
00:24:44
◼
►
I mean, I've told this story before.
00:24:46
◼
►
I don't know the SOB's name, or if I did know it,
00:24:48
◼
►
I forgot it, but there was one guy in the Drexel dorms
00:24:51
◼
►
who had a 2FX, and when we played Spectre in the dorms,
00:24:56
◼
►
having a faster computer actually helped.
00:24:59
◼
►
And you know and everybody if you played specter
00:25:02
◼
►
You know everybody knew you turn on the vector style graphics just outlines because it would speed things up
00:25:08
◼
►
but this guy had a 2FX so and
00:25:10
◼
►
The worst part is in it. So we had a 2FX. That's you know good for him
00:25:15
◼
►
You know his parents had money if I could have my parents had offered me at
00:25:18
◼
►
$8,000 to FX I certainly wouldn't have taken it the worst part is the son of a bitch was a cheater
00:25:25
◼
►
and he went into red there was a way to go into res edit and
00:25:32
◼
►
Set your specter
00:25:33
◼
►
Config to have like illegal value. So you're maxed out on all three things
00:25:37
◼
►
It was like you had like I forget the three factors inspector. It was like
00:25:44
◼
►
Shields armor, you know armor and there's like a firepower or something. I don't forget what the third one was but
00:25:52
◼
►
But you'd had you have to allocate stuff and you could make a faster one
00:25:55
◼
►
but then you'd have less armor or you could make a more armored one, but then you'd be slower and
00:25:59
◼
►
That son of a bitch made his max armor and max speed and you could tell when somebody was cheating like that
00:26:05
◼
►
You could tell with your absolutely and the son of a bitch had a Mac 2FX. So he already had a leg up
00:26:09
◼
►
Anyway, if anybody had from Drexel and then 1991 1992 remembers that guy's name. Let me know because I'll air it out
00:26:17
◼
►
I don't I don't take cheating. No
00:26:20
◼
►
But anyway, it's it I see what you mean. No people identify with the fact that I I want the Mac Pro
00:26:28
◼
►
Whatever it's you know, yeah, whatever it's called at the time and now they feel and I think I think there's even also
00:26:34
◼
►
There's the aesthetic aesthetic thing like entirely around like there's first there's my identity as a computer person
00:26:40
◼
►
Like I'm a computer enthusiast who lived through that era and so for me having a tower being able to change
00:26:46
◼
►
You know change out video cards being able to upgrade the processor a lot of stuff
00:26:50
◼
►
which by the way nobody actually ever did or very few people did. It was the theory
00:26:55
◼
►
that you could upgrade the internals but most people didn't. And Apple realized that which
00:26:59
◼
►
is why Apple makes computers now that mostly you can't upgrade the internals and that's
00:27:03
◼
►
just how they have decided to do it. And I also get like for some people it's not just
00:27:08
◼
►
the nostalgia or that just the calming feeling of knowing that it could be upgraded later.
00:27:13
◼
►
Some of it is aesthetic too which is like I like having a big shiny tower and a standalone
00:27:19
◼
►
monitor I like knowing that I can replace the computer and keep the
00:27:23
◼
►
monitor or replace the monitor and keep the computer like I there are a lot of
00:27:26
◼
►
intangibles going in here that I totally get why people are attracted that way
00:27:32
◼
►
even though that the truth is that for what they want to do an iMac or an iMac
00:27:37
◼
►
Pro or a Mac Mini with an external monitor is probably like more than they
00:27:42
◼
►
need I get like yeah but I want this really cool tower I totally get it yeah
00:27:48
◼
►
Well, that's funny though that that what I think is pretty good advice you probably don't need a Mac Pro is like your most controversial Mac
00:27:58
◼
►
world column in months.
00:28:00
◼
►
Well yeah I think my first my first headline that I wrote that I changed was the Mac Pro is is really important
00:28:06
◼
►
and you shouldn't buy one which is like I actually got somebody who wrote to me and he said stop suppressing sales of Mac Pros
00:28:13
◼
►
we need the Mac Pro and like look the people who are gonna buy it are gonna buy it
00:28:16
◼
►
It's all the people are like, "I don't really need it."
00:28:19
◼
►
And that's like, I told John Syracuse about this and his response on his podcast was,
00:28:24
◼
►
"I don't need it.
00:28:26
◼
►
It's like, yeah, that's fine.
00:28:28
◼
►
Like I totally get it.
00:28:29
◼
►
But it's like, I think for most Mac users, the Mac Pro is more important as a symbol.
00:28:33
◼
►
It's more important of being part of this kind of reattachment, re-engagement Apple
00:28:36
◼
►
has been doing since 980 or 980 days ago, where they have done a whole bunch of stuff
00:28:42
◼
►
and we're seeing it now and we'll still be seeing it next year where they've kind of changed their approach and are
00:28:49
◼
►
spending more time being concerned about the the kind of pro end of the of the market and that doesn't just mean the Mac Pro it
00:28:56
◼
►
Also means the iMac Pro and the MacBook Pro and and like other other Mac products as well
00:29:00
◼
►
And that's what's you know, it's important in that way. Even if you don't end up spending
00:29:06
◼
►
Somewhere between six and fifty thousand dollars on a Mac Pro. I think it still matters
00:29:12
◼
►
Yeah, totally. All right. Now, in addition to not telling us when it will go on sale,
00:29:18
◼
►
and then when they finally told us what day it would go on sale, they didn't tell us what
00:29:25
◼
►
time right now we know everything. 10am Pacific turns out. No, I think it was 9am. Was it
00:29:36
◼
►
9 a.m. Pacific? Yeah, because I was I was taking my notes. Yeah, I was taking my notes around
00:29:40
◼
►
1215 here, so I was still in my pajamas
00:29:45
◼
►
That's what I know, but that's a little it's a little unusual because usually the Apple is a 10 a.m. Pacific 1 p.m.
00:29:50
◼
►
Eastern company, but right, you know, except when it's except when you're pre-ordering an iPhone, I guess but yeah
00:29:56
◼
►
But in addition to that they'd never told us anything about any pricing other than base models
00:30:02
◼
►
Right and the monitor stand, right?
00:30:05
◼
►
And now we know it all and so we have so much to talk about but before we do so, there we go
00:30:09
◼
►
That'll be a perfect
00:30:11
◼
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I mean some of that could be Bluetooth but some of that's just because they've all these people are on the same Wi-Fi network the
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00:32:55
◼
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All right, so we knew the base model price.
00:32:59
◼
►
Five, $6,000, let's call it, 5,999.
00:33:04
◼
►
Did we know the Mac Pro rack price?
00:33:09
◼
►
The rack mountable version.
00:33:11
◼
►
- Don't think so.
00:33:13
◼
►
I think we just knew that it was going to exist.
00:33:15
◼
►
- Right, and so there's a, for those, you know,
00:33:19
◼
►
And that this wasn't a major part of the WWDC announcement. It was there and they had the rack mounted ones in New York for us
00:33:27
◼
►
Ogle ogle. What do you?
00:33:29
◼
►
Say ogle. I don't go with your pronunciation ogle last month
00:33:37
◼
►
Immediately, I looked at it
00:33:39
◼
►
I was like that looks great and I turned around and said how much does this cost and they were like we're not talking about
00:33:47
◼
►
Or maybe I even got like a wolf check will check and get back to you and then we'll get back to you
00:33:51
◼
►
Well 500 500 bucks. That's the answer. No, it's 1500. It's six. Oh, no, you're right. It's 500 because it's I see
00:33:59
◼
►
They these I eyeballed it and the five on the five nine nine nine screwed me
00:34:04
◼
►
Yeah, so it's only 1500. There we go or 500. I mean 500 bucks just to get it rack. Yeah
00:34:10
◼
►
I don't it's and it's a completely different config. It's that's the thing is it's not like there's a conversion kit or something
00:34:16
◼
►
It's just like ordering an iMac whether you want right now or not like you need to order it right with
00:34:21
◼
►
The rack mountable version and it comes that way, but still that's cool
00:34:26
◼
►
It's like the days of the X serve right of the X serve raid and put it in Iraq now and nobody like like
00:34:31
◼
►
The the max stadium people don't need to invent
00:34:34
◼
►
Mounting system for this thing. It's Apple is gonna if you want it with with slide it into a rack somewhere
00:34:41
◼
►
You can just buy it that way. Yeah
00:34:43
◼
►
I'll bet they're glad I know you know Brian Stuckey over there and
00:34:47
◼
►
It's good timing that they've changed their name and merged and become max stadium instead of Mac mini
00:34:53
◼
►
Co low because uh-huh these are gonna be a big deal for them. Yeah
00:34:57
◼
►
It's a really neat config, but I don't think but I don't know
00:35:02
◼
►
That the technical specs inside are identical. I believe that they will be though that there
00:35:08
◼
►
I think that a base model Mac Pro rack or whatever we're gonna call it rack Mac Pro rack Mac
00:35:13
◼
►
pack rat the rat pack I don't know is back pro you just pay a $500 premium
00:35:21
◼
►
just for the right mounted version but we don't know because it's not available
00:35:25
◼
►
yet which means you can't click there and then price it right figure we don't
00:35:28
◼
►
know because it's not not there yet coming soon I think that's what they
00:35:32
◼
►
said that's my notes my notes say coming soon yeah well I laugh because like you
00:35:38
◼
►
said it's you know the Mac Pro was coming well they never said coming soon
00:35:42
◼
►
But you know, we waited 980 days for any of this who knows what coming soon means
00:35:47
◼
►
So here's the processor upgrade story first step up is a thousand dollars
00:35:55
◼
►
that's from going from
00:35:58
◼
►
So the base models 8 core
00:36:01
◼
►
The next one is 12 core that's a thousand bucks
00:36:15
◼
►
$6,000 and the 28 core Intel Xeon W processor with turbo boost up to 4.4 gigahertz
00:36:26
◼
►
Now the thing's pretty good pretty good deal there you get an extra four cores for just another grant there
00:36:31
◼
►
So the thing one thing I didn't realize I don't know if you could know if people who understand like the Xeon roadmap was like
00:36:38
◼
►
"Oh yeah, duh, that's the way it is."
00:36:40
◼
►
But you need to get the 24 core or 28 core ones,
00:36:44
◼
►
which again are a $6,000 or $7,000 upgrade
00:36:48
◼
►
if you want to get the 1.5 terabyte of RAM option.
00:36:52
◼
►
-Right, right.
00:36:53
◼
►
So to pay $25,000 for RAM,
00:36:57
◼
►
you need to first pay $6,000 or $7,000 for processor.
00:36:59
◼
►
-Right. So, you know, I don't know what the correlation is
00:37:04
◼
►
between people who really need 1.
00:37:06
◼
►
terabytes of RAM and people who really need more than 16 cores.
00:37:11
◼
►
But that's, you know, kind of a bummer. And who knows, I don't
00:37:16
◼
►
know if that is a technical constraint. I would kind of hope
00:37:21
◼
►
it is, you know, that, that that's the way these, you know,
00:37:25
◼
►
the only those chips that support that much RAM. And it is
00:37:29
◼
►
a big jump up, right. So the first two steps 1000 and 2000.
00:37:33
◼
►
Then the next one is six thousand going from sixteen to twenty four is a four thousand dollar jump
00:37:39
◼
►
Whereas adding four cores to go from twelve to sixteen is only a thousand
00:37:43
◼
►
Right. So if you're thinking well every four cores is a thousand to go from sixteen to twenty four
00:37:50
◼
►
You would think it would be four thousand but it's not it's six thousand
00:37:54
◼
►
So would that sort of makes me think that those chips must be they must be more expensive and that's why they're the ones that support
00:38:01
◼
►
1.5 terabytes
00:38:05
◼
►
Now, this is actually I spec this out.
00:38:12
◼
►
So the one everybody wants to know about is the 1.5 terabytes, that's $25,000 upgrade.
00:38:20
◼
►
768 is 10,000.
00:38:25
◼
►
But if you get 768, but instead of using all 12 RAM slats slots for 64 gigabyte chips,
00:38:32
◼
►
instead only use six of them at 128 each, that's 14,000.
00:38:37
◼
►
So those 128 chips are the ones you need
00:38:40
◼
►
to get the maximum 1.5 terabytes.
00:38:45
◼
►
So one of the things that stuck out to me
00:38:47
◼
►
is that the 1.5 terabyte option
00:38:48
◼
►
is actually a pretty good deal
00:38:50
◼
►
compared to the half as much using the same chips, right?
00:38:54
◼
►
- It's like three grand right off the top there.
00:38:57
◼
►
- Yeah. - But if you buy them in bulk.
00:38:58
◼
►
- Yeah, you'd think it would be $28,000,
00:39:01
◼
►
would just double the 14 but instead you only have to pay $25,000 say I want a
00:39:05
◼
►
discount you know it's a bargain I priced it out so you have to do the math
00:39:13
◼
►
and to be fair it they don't really tell you how much it costs for the RAM it's
00:39:19
◼
►
all based on how much more it costs than the base model of 32 gigabytes right
00:39:26
◼
►
Right, everything is beginning at $59.99 and with 32 gigs of RAM and then you adjust right
00:39:35
◼
►
And so when you go from 32 to 48, the plus $300 you pay for that, you're really only
00:39:42
◼
►
you're, you could do the math, you're really only spending $300 for 16 more gigabytes of
00:39:49
◼
►
But if you're talking about 768 gigabytes, or 1.5 terabytes, that the initial whatever
00:39:54
◼
►
the cost of 32 gigs of RAM doesn't isn't really a factor but if you look at the
00:40:00
◼
►
price per gigabyte over 32 the prices are actually lower for this Mac Pro than
00:40:08
◼
►
they are for the iMac Pro there it's you know it's close but it's about like my
00:40:15
◼
►
going down the list I did the math here it's and it's oddly inconsistent 18.75
00:40:21
◼
►
$25 per gigabyte 15.625 18.75 1719 13.6 and then the big one is 16.62 dollars per gigabyte
00:40:36
◼
►
over 32 with the iMac Pro. The 64 is kind of a bargain if you go to 64 gigabytes on
00:40:44
◼
►
iMac Pro you're only paying $12.50 per gigabyte over 32. But then the next two options for
00:40:50
◼
►
the iMac Pro 128 and 256 are 21 and 23 dollars, which is more than any of the Mac Pro configs.
00:40:59
◼
►
So you know, they're not like really, they're not price gouging more than they do with the
00:41:07
◼
►
Right, and I wonder if that partially is what the configuration is in the iMac Pro, and
00:41:14
◼
►
if it's, if you know, they have, they only have a couple of slots so that they have to
00:41:19
◼
►
fill them. I don't know, I don't remember all the details because that was a couple years ago when
00:41:22
◼
►
the iMac Pro came out, but you know, and it's fascinating to think about how they price all
00:41:28
◼
►
this stuff because on one level, you know, they're looking at the component prices and figuring up
00:41:33
◼
►
what their margin is. They're probably also thinking that you make a certain margin on the,
00:41:38
◼
►
you know, getting in the door with the Mac Pro, but then every step above that you want to increase
00:41:42
◼
►
your margin or at least maintain your margin. They know that the higher end you go, probably the more
00:41:48
◼
►
you can afford to spend more money because this is the thing when people are outraged,
00:41:55
◼
►
like today's the day that this comes out, a great day for people to be outraged by how
00:41:59
◼
►
expensive this thing is and you can very easily price it up to 50 grand. But in the professional
00:42:05
◼
►
workstation market, consumer economics kind of don't apply. It's a very different kind of game.
00:42:13
◼
►
I would imagine that the techniques you take as Apple in terms of pricing this thing and
00:42:18
◼
►
figuring out what your profit margins are probably are a different kind of game than
00:42:22
◼
►
you would play with a consumer product.
00:42:24
◼
►
Yeah, I would say definitely the numbers are different, but I would imagine that like the
00:42:29
◼
►
margin calculations because on a consumer good, you're probably like, well, above a
00:42:33
◼
►
certain point, we're going to just depress sales and people are not going to want it.
00:42:36
◼
►
And so we got to limit what our maximum is and we got to step that along the way.
00:42:40
◼
►
I look at this Mac Pro and I think you know, if somebody wants to buy 1.5 terabytes, let's
00:42:44
◼
►
Let's let's do it. Like let's make a lot of money from those people because they obviously money is
00:42:50
◼
►
No object to a certain point that they're happy to drop 25 grand in order to get that RAM. So let's make a profit
00:42:57
◼
►
yeah, but you know, but it's interesting to me that it you know, the
00:43:01
◼
►
Dollar per gigabyte doesn't really go up exponentially as you get to the top and in fact goes down a little bit
00:43:08
◼
►
The ones that are the worst deal are the 48 and 192. I thought it was a little weird that the
00:43:15
◼
►
the increments aren't in
00:43:21
◼
►
that instead of 32 64 128 256 512
00:43:26
◼
►
1024 those numbers that you know, we've all just know the powers of two it it's off
00:43:35
◼
►
And it's because of the slot population right so all the all the all the modules are 816 32 64 128 right?
00:43:43
◼
►
But then it's like four of this one six of this one
00:43:46
◼
►
12 of that one all of the configs are either six six of this one or twelve of that one
00:43:51
◼
►
They're all either six or twelve half the slots filled or all the slots filled except for the base model, which is four
00:43:57
◼
►
Yeah, and so my question is and I don't know the answer
00:44:01
◼
►
I actually tried to research it today and came up short because I'm so far out of this world is I have no idea
00:44:07
◼
►
Since you can use four and then you can use six
00:44:10
◼
►
Can you also use eight if you yourself go out and buy the RAM and open the case?
00:44:15
◼
►
You know do the thing, you know, because who doesn't want to if you get it
00:44:19
◼
►
You got to open it. Even if you don't want to add RAM or anything
00:44:21
◼
►
You got to open the case and just look at it, right?
00:44:23
◼
►
So if you're gonna add RAM yourself, can you use I mean, of course you have to have even pairs
00:44:28
◼
►
You're not gonna be able to put seven right here, but could you make an eight chip config yourself or attend?
00:44:34
◼
►
right because they're not selling eights or eights or tens here actually this goes back to Apple's
00:44:39
◼
►
Margin on these things too. That's got to be a calculation right is this is an extremely upgradeable
00:44:45
◼
►
Expandable computer so at some point the convenience of getting it pre-populated with the RAM that you want
00:44:54
◼
►
Gonna be outweighed by
00:44:56
◼
►
overpricing the RAM right because unlike other Apple systems that are out there
00:45:01
◼
►
it's gonna be real easy to install more RAM in this thing and
00:45:05
◼
►
Presumably third parties will sell you
00:45:08
◼
►
DDR4 ECC memory for not cheap but for maybe cheaper than Apple if Apple marks it up too much
00:45:14
◼
►
So that's you know that that's kind of fast like do you buy this with 1.5 terabytes of RAM in it or do you say?
00:45:20
◼
►
You know, I'm let's wait and see what that market bears because if you could get that
00:45:25
◼
►
Those 12 128 for 20 grand or for 15 grand instead of for 25. Maybe it's worth it. Maybe it's not
00:45:31
◼
►
I don't know. Well and let's face it
00:45:33
◼
►
I don't expect this machine to be updated in a while right the Xeon and the Xeon chips
00:45:37
◼
►
Just don't get updated in a long time
00:45:39
◼
►
The iMac Pro still hasn't gotten in a CPU update and that's two years old and it's not yeah
00:45:45
◼
►
it's not for a lack of
00:45:47
◼
►
Apple's effort I don't think from everything I can see about the market
00:45:54
◼
►
It's because there's no Xeon class chips that would fit in those thermal constraints that have come out since then
00:46:00
◼
►
And I think given their newfound commitment to the pro market which I think is sincere
00:46:07
◼
►
I think as soon as those some Xeon chips that would make for a nice update to the iMac Pro
00:46:13
◼
►
I think soon thereafter iMac pros with them will come out and wouldn't be even be surprised if if
00:46:18
◼
►
The iMac Pro is the first machines to come out with them
00:46:22
◼
►
It would wouldn't surprise me also because the I know we're gonna get to the pro display XDR later
00:46:28
◼
►
But one interesting quirk about it is that I'm a pro is not supported by that monitor
00:46:34
◼
►
So it may be a thing where you would think at one point Apple's gonna want to do a processor update
00:46:38
◼
►
But also a graphics card update so that they can yeah, I'm a pro that'll work with a pro display XDR
00:46:43
◼
►
Yeah, you would definitely think so
00:46:48
◼
►
You know, I think that's coming
00:46:51
◼
►
But I don't expect this machine, this initial new Mac Pro to be updated in quite a long
00:46:59
◼
►
I mean, you know, maybe a year if everything goes great, and Intel gets their act together
00:47:03
◼
►
and has a solid roadmap, but I wouldn't be surprised if it goes more than a year.
00:47:08
◼
►
And that's just the nature of these chips.
00:47:10
◼
►
And so what I'm what I'm trying to get to when we're talking about RAM is 12 months
00:47:15
◼
►
from now, this might still be the Mac Pro and the market price for DDR4 ECC RAM might be significantly
00:47:25
◼
►
lower. And it might make a lot more, might make obvious sense to just buy the base model, throw
00:47:32
◼
►
out, just take out the 32 gigs they give you, throw it out and put your own 12, 128 gigabyte
00:47:37
◼
►
DDR chips in there for less than $25,000. I think there's a good question about how this
00:47:45
◼
►
ages because it's so modular that you know Apple could keep it you know keep
00:47:49
◼
►
it as this configuration for a long time especially if the Xeons that just you
00:47:54
◼
►
know they're they're relatively young and there's not going to be another
00:47:57
◼
►
generation for a while and they just kind of keep them in there but if new
00:48:01
◼
►
graphics cards come out yeah you know if if any of the other details if they
00:48:06
◼
►
release another you know they do a different kind of afterburner card or or
00:48:09
◼
►
something like that like they can add pieces to the configurator without like
00:48:14
◼
►
changing the computer, but it becomes over time, it becomes a different computer, or
00:48:19
◼
►
changing the base model. And I expect them to do that actually, because they have shown
00:48:24
◼
►
in the past two years, they have shown a willingness to upgrade machines. mid cycle with just graphics
00:48:32
◼
►
card updates, right? MacBook Pros got build to order graphics updates. Was that it was
00:48:39
◼
►
a year ago, right? It was when they held that event at at Brooklyn at the Brooklyn Academy
00:48:45
◼
►
of Music. They, you know, quietly announced. And I say quietly, not because you know, people
00:48:50
◼
►
use that word in the press to mean semi hidden. It wasn't something they were trying to hide.
00:48:54
◼
►
It just wasn't part of the show, because they were wanted to talk about the new MacBook
00:48:59
◼
►
Air that was finally retina, etc, etc. But one of the announcements that day was that
00:49:03
◼
►
they had like new build the order options to get faster Radeon graphics and MacBook
00:49:07
◼
►
pros without any other updates to the machine. So if they'll do it for MacBook Pros, why
00:49:12
◼
►
wouldn't they do it with the Mac Pro?
00:49:14
◼
►
Yeah, exactly. They have shown everybody got really upset when the MacBook Pro went, what,
00:49:21
◼
►
a year and a month between updates. But like they have shown that on average, as this annual
00:49:27
◼
►
processor update cycle happens, they are throwing updates in. That's part of that guarantee
00:49:32
◼
►
or whatever the promise that they made 980 days ago. And I think they've delivered on
00:49:37
◼
►
So I would imagine that as new tech happens that will be applicable for the Mac Pro, they'll stick it in there.
00:49:44
◼
►
And the beauty of that is that because it's a modular Mac, they don't need to qualify it as a new model.
00:49:51
◼
►
And you're right. All they need to do is say, oh, new graphics card came out. Here's the Mac Pro configuration.
00:49:56
◼
►
Yeah, go right. And then that's it. They don't need to say, please wait three months and then we'll introduce a new 2021 Mac Pro.
00:50:03
◼
►
Like they don't have to do that.
00:50:04
◼
►
Right. There's certainly things that people can complain about, which primarily like starting price for this Mac Pro.
00:50:10
◼
►
But one thing that I can't see how anybody could deny is that when they said nine hundred and eighty some days ago that it would be a modular design.
00:50:18
◼
►
This is a very much. This is the day. I don't see how you could hope for a more modular design.
00:50:23
◼
►
It is arguably more modular than any Mac has ever been.
00:50:30
◼
►
So let's go on to storage.
00:50:32
◼
►
They've got four storage options today for 20 to 56 one terabyte. That's a plus 400 two terabytes plus 800
00:50:40
◼
►
four terabytes SSD 1400
00:50:43
◼
►
the eight terabyte this is curious to me because you can buy a
00:50:48
◼
►
MacBook Pro a 16 inch MacBook Pro with a terabytes today
00:50:52
◼
►
But you can't it's marked marked is coming soon
00:50:55
◼
►
For the mac Pro I that's that seems odd to me
00:51:04
◼
►
I you know, I don't understand, you know, I'm sure that there is a perfectly reasonable operations
00:51:12
◼
►
explanation for it and
00:51:15
◼
►
But anyway those upgrade prices given the starting prices
00:51:20
◼
►
Are very much in line they're exactly the same they're not charging more for SSD storage on the Mac Pro
00:51:27
◼
►
So based on the price of the MacBook Pro
00:51:30
◼
►
We can I I would bet money that the upgrade price to get the 8 terabyte will be plus twenty six hundred
00:51:37
◼
►
And that's yeah, it makes makes sense
00:51:40
◼
►
That's a lot for I think that's a lot for a disc but it there is 8 terabytes of SSD is
00:51:46
◼
►
unprecedented the Apple said a month ago when they when they introduced the 16 inch MacBook Pro that as far as they're aware and
00:51:53
◼
►
8 this 8 terabyte SSD drive is the first in the industry and nobody else has denied that since so it's you know
00:52:02
◼
►
the best in the industry
00:52:04
◼
►
Yeah, if there's a if there's a criticism that I understand about the Mac Pro
00:52:07
◼
►
It's that some of its specs are actually lower than the base model
00:52:11
◼
►
I Mac Pro for the same price or for a thousand dollars less actually and the SSD is the example like the Mac Pro ships with
00:52:17
◼
►
a 1 terabyte SSD and this thing starts at 256 and the
00:52:21
◼
►
The argument I've gotten, and I think this is why they did it this way, is a lot of customers
00:52:28
◼
►
of this product don't want a large amount of internal SSD because these things, a lot of them,
00:52:35
◼
►
are going to be put in places where they're going to get wired into a giant storage network,
00:52:40
◼
►
and they don't really need internal storage for those because they've got high-end,
00:52:45
◼
►
pro storage that they're attached to. And so they're like, "Okay, you don't need to buy it
00:52:49
◼
►
with a lot of storage. A regular standalone person, an independent filmmaker who does all
00:52:54
◼
►
their work on one of these and is going to put it on their desk. They might need more storage,
00:52:59
◼
►
although even then they probably got a high-speed storage solution of their own.
00:53:02
◼
►
Just looking at the Twitter feed today from our mutual friends of ours who are developers,
00:53:08
◼
►
who are in the market for it, because developers clearly are people who can take advantage of this.
00:53:13
◼
►
compiling stuff in Xcode takes time and sure as everybody knows if they know any developer friends
00:53:20
◼
►
if you're writing in Swift which a lot of developers really like to do but it takes more
00:53:25
◼
►
time takes a lot more time and you're sitting there waiting for every time you make a change
00:53:31
◼
►
you got to sit there and wait it's a huge productivity suck it it really is I actually
00:53:36
◼
►
have experienced this in the last week or two myself as there's this app that my friend Will
00:53:42
◼
►
Haines has made called ketoba. It is I don't know if you I linked to it a while ago. But
00:53:50
◼
►
basically it's a little it's an iOS app that lets you it's a dictionary app for iOS. And
00:53:58
◼
►
it's very simple interface you do work lookups. But the trick is is that the dictionary uses
00:54:03
◼
►
is the built in iOS system dictionary, the new American Heritage Dictionary and the new
00:54:07
◼
►
American Heritage writers, thesaurus, and any other system dictionaries that you're allowed to,
00:54:13
◼
►
you can download in iOS when you do a lookup in any app. It's not available in the App Store,
00:54:19
◼
►
because there's an App Store rule that you can't use the system dictionary to make a dictionary
00:54:26
◼
►
app. And you might think, well, that's a strange rule. And I don't know the reason for the rule,
00:54:31
◼
►
but I strongly suspect it's the obvious one, if you think about it, which is that they got a
00:54:36
◼
►
better licensing deal from new American to include it than they would have if they didn't include the
00:54:43
◼
►
rule that you can't make a dictionary app that you can only use it for these lookups. But it's a great
00:54:48
◼
►
app. And will Haines is working on an update to it and friend of the show and your mutual friend,
00:54:55
◼
►
Craig Hockenberry, he have the little very large fleshy palm has been contributing to it. We've
00:55:00
◼
►
got a great update in the works. Anyway, you get it on GitHub, it's open source, so we can't put it
00:55:05
◼
►
it in the App Store. But we can make it open source and you can download but anyway, I've
00:55:10
◼
►
been I haven't contributed anything other than my interface feedback, but to play along
00:55:15
◼
►
and to use it, I'm, you know, playing along and updating it via get pulling down changes,
00:55:21
◼
►
compiling it and installing it on my iPad and my iPhone and stuff. And so I know how
00:55:26
◼
►
slow Xcode can be for what is truly a very small app. It is a really, really, really,
00:55:33
◼
►
Really small app because the bulk of it is the the stuff that's the built-in dictionary panel and stuff like that
00:55:40
◼
►
It's it's slow
00:55:43
◼
►
And that's for a really really small app
00:55:45
◼
►
and I even know the other thing too, I noticed the difference going from my
00:55:49
◼
►
four or four year old, uh, 13 inch macbook pro to this 15 inch 16 inch, uh,
00:55:55
◼
►
There you go again 15 16 inch brand new mac 15 plus one
00:56:00
◼
►
It is it's it's it's one of the few things where I really notice holy crap, this thing is much faster
00:56:05
◼
►
like the two things where I notice it are launching apps cold, where at this point,
00:56:11
◼
►
the 16 inch MacBook Pro when you launch an app, it's like I just launched the
00:56:16
◼
►
official Twitter for Mac app today to see something. And I was like, holy crap,
00:56:20
◼
►
I didn't know I had that running already. But it wasn't running already. It launches so fast that
00:56:24
◼
►
it. It's indistinguishable to the naked eye from an app that
00:56:29
◼
►
isn't running. Xcode is one of those things. There's a very
00:56:32
◼
►
long aside to say, developers want definitely might want the
00:56:35
◼
►
Mac Pro. And if they do, they're, they're not going to
00:56:38
◼
►
want 256 gigabytes in their startup drive.
00:56:42
◼
►
That mean, again, I'm with you. I don't think I think it's right
00:56:46
◼
►
that the base model offers it because I think there are use
00:56:49
◼
►
cases where that makes sense. And it doesn't make sense to
00:56:53
◼
►
charge them a $400 premium to start at one terabyte. But
00:56:58
◼
►
basically, I think you made the same point, but I'll make it
00:57:01
◼
►
again. If you're going to use this as a personal workstation,
00:57:05
◼
►
whatever your uses visual effects, high end photography,
00:57:09
◼
►
video editing, software development and Xcode. You don't
00:57:14
◼
►
want the base model of anything. There's no base, the base
00:57:17
◼
►
config isn't good for you in any way. It's and including storage.
00:57:23
◼
►
Yeah, I mean, I don't know. The processor might be the memory.
00:57:29
◼
►
Could be. The graphics card could be.
00:57:32
◼
►
Well, graphics card could be. Graphics card definitely.
00:57:34
◼
►
The storage, I'd say very clearly like.
00:57:37
◼
►
That base storage is not a real number. In fact, other than that they want to be under six grand, the truth is that that should be a minus 400 off of a base price of $6,399.
00:57:48
◼
►
The truth is if you're, unless you're plugging it into a storage network where you have very large
00:57:54
◼
►
high-speed storage elsewhere and you're just using it as a boot drive, you don't want a 256 SSD.
00:58:00
◼
►
- Or you're installing a RAID. Like, there are RAIDs available for this thing where you can plug
00:58:06
◼
►
in four spinning disks and have a fast RAID internally. But if you're just going by the
00:58:11
◼
►
the internal storage 256 is not enough. So if you're if you're
00:58:15
◼
►
that person, you're going to be adding on just right out of the
00:58:19
◼
►
Let me revise my my comment. I don't think I think you're right
00:58:23
◼
►
ground. In fact, I know someone who just ordered one today, who
00:58:26
◼
►
did get the base graphics because what he does isn't
00:58:28
◼
►
graphics related at all. So graphics is probably one where a
00:58:31
◼
►
lot of developers in particular might be just fine with the base
00:58:35
◼
►
graphics. You may not want to upgrade everything from the base
00:58:39
◼
►
model, but there's got to be something there's something
00:58:41
◼
►
that's the nature of your work that you need more than the base
00:58:44
◼
►
model. And I suspect for almost everybody RAM is part of it. I
00:58:48
◼
►
mean, 32 gigabytes is table stakes these days. It's
00:58:53
◼
►
possible the processor might be something you could deal with,
00:58:58
◼
►
but it's hard to say, but something depends on depends on
00:59:02
◼
►
what you need. I mean, my feeling so I bought an iMac Pro
00:59:06
◼
►
years ago and I bought the base model and I had a bunch of people like you
00:59:12
◼
►
know Marco was talking about how you know the 10 core is the sweet spot and I
00:59:15
◼
►
think James Thompson got the 10 core and you know but I got the base model and my
00:59:20
◼
►
reasoning was I barely need this computer right like so for me it was I
00:59:25
◼
►
do enough with the audio plugins and stuff where I I can and I've been very
00:59:30
◼
►
happy with it. Use an iMac Pro. But anything beyond this is like, I was already pushing it.
00:59:36
◼
►
Like this is no further. And I can see a lot of people who look at this. I mean, we've been
00:59:40
◼
►
talking about how high the base price is, but there's going to be a lot of people in there
00:59:45
◼
►
who's like, "I really want it. It's already overkill. I don't need to kill it anymore."
00:59:49
◼
►
And the base is fine for them. But I think a lot of people are going to be, who really have those
00:59:54
◼
►
higher end needs, are going to do just what Marco and a bunch of other people we know did two years
00:59:59
◼
►
years ago with the iMac Pro, we could start to do the math of adding these cores and what's
01:00:04
◼
►
the best landing spot in terms of price and performance as you add cores to whatever it
01:00:09
◼
►
is that you do in your job. I don't know what the answer is going to be, but I would imagine
01:00:13
◼
►
in the next few weeks we're going to have somebody say, "You know, the 12 core is really
01:00:17
◼
►
where it's at," or, "The 16 core," and we'll find out that. There's going to be a big chunk
01:00:22
◼
►
of people who are like, "Look, I already shouldn't buy this computer, so I'm going to get the
01:00:27
◼
►
base model but maybe not the storage don't don't do that don't do the 256 is
01:00:31
◼
►
it there's nothing worse than buying a $6,000 computer and then not having
01:00:34
◼
►
enough room to put your software on it because the SSD is too small don't do
01:00:37
◼
►
that it's all right next step Apple afterburner $2,000 I don't really know
01:00:47
◼
►
what the hell this thing is I know what it does it's you know like for vector
01:00:51
◼
►
computation and stuff. It sounds fascinating. I can't wait to see.
01:00:55
◼
►
I feel like this is like the ProRes video in code. So like I was watching
01:00:59
◼
►
MKBHD's video today and he said, you know, I don't work in ProRes, I'm working
01:01:03
◼
►
in this other format. And so I haven't tested this yet. So it's like a very
01:01:07
◼
►
much like an Apple Final Cut Pro workflow of like you're using ProRes,
01:01:11
◼
►
which was, which is super intensive. And this is a programmable card, right?
01:01:15
◼
►
That's one of the things we learned in June is that, you know, theoretically,
01:01:18
◼
►
this could be programmed to do other things. It's basically a programmable
01:01:22
◼
►
card that's been programmed to be this ProRes thing. But like if you're a video
01:01:25
◼
►
pro who has a ProRes based workflow, you plug this thing in and your life is
01:01:31
◼
►
better. That's basically the story. Yeah, I can't wait. I feel like it's the sort
01:01:38
◼
►
of thing that can make for some great demos. I can't wait to see what people do
01:01:40
◼
►
with it. Yep. $2,000 bucks. Yeah, there's gonna be somebody out there who does, who
01:01:45
◼
►
has, I haven't seen it yet, but there's gonna be somebody out there with a
01:01:48
◼
►
ProRes workflow who's going to say, "Oh, this used to take 10 minutes and now it takes one minute,"
01:01:53
◼
►
or whatever. I also think this is the sort of thing too that we'll get because it's all Apple
01:01:59
◼
►
technology. Apple's got like complete control of what's going on in here. It's not up to
01:02:03
◼
►
Radeon and AMD and it's not up, certainly not up to Intel. So I think with Apple's internal chip
01:02:10
◼
►
team, I wouldn't be surprised if the Apple afterburner card gets updated on a 12-month
01:02:15
◼
►
basis like clockwork, you know, that like the way the a series chips do, and that for $2,000 next
01:02:22
◼
►
year, there'll be an Apple afterburner card that like doubles the performance or something, you
01:02:26
◼
►
know, like that. And it'll still be 2000. The software side of it is intriguing, because it's
01:02:32
◼
►
programmable. So it could also be that in six months or a year, they come out and say, the
01:02:37
◼
►
afterburner can also do this other thing if you want it to, and you just run this software, and
01:02:41
◼
►
it reprograms the card. Yeah. And so at the exact same exactly, that's the programmable nature of it.
01:02:46
◼
►
And so like the MKBHD thing, like maybe you're using some other format other than ProRes. And
01:02:52
◼
►
all of a sudden, oh, well, your format now can encode 10 times faster to huge, huge potential
01:02:59
◼
►
upside there for video people. And who knows what other use cases? Yeah, here we come to my favorite
01:03:07
◼
►
feet or wheels?
01:03:09
◼
►
It's so that here's the best part here's the best part the wheels are not like casters that you stick on the bottom
01:03:18
◼
►
Which would be cheaper you would think
01:03:20
◼
►
This is again just like we were saying about the rack mounted like
01:03:24
◼
►
There are two stainless steel frames for the Mac Pro
01:03:28
◼
►
there's the one with feet and there's the one with wheels and you have to pick and
01:03:34
◼
►
And if you get the one with wheels, it's an extra 400 bucks, which is a hundred dollars a wheel.
01:03:38
◼
►
You called it.
01:03:40
◼
►
I want to applaud you for doing this because you did the what's the over under and what's it going to cost.
01:03:44
◼
►
And I always say, find out what you're willing to pay, then push it up to where it's going to be painful, but you're willing to pay it,
01:03:52
◼
►
then push it up from there and then round it upward.
01:03:55
◼
►
And that's what Apple will charge you for whatever it is.
01:03:57
◼
►
And it's $400 for the wheel frame.
01:03:59
◼
►
All right, so my my guess and you know, you could say well I guess 399 that was my guess
01:04:07
◼
►
So what I did last night on Twitter is I thought it'd be fun
01:04:09
◼
►
I like to gamble and and when you gamble on
01:04:12
◼
►
football and basketball a lot of times you can bet on what's called the over/under and the
01:04:16
◼
►
over/under is there's a number and for a football game and let's say it's 46 points and
01:04:21
◼
►
If you bet the over you're betting that the combined score of the two teams will be over 46
01:04:27
◼
►
And if you bet the under you're betting the combined score is under
01:04:30
◼
►
So the over under on this would be I set the over under last night at 349
01:04:36
◼
►
and I think I didn't I didn't do it as a Twitter poll because I
01:04:41
◼
►
Used tweet bot and most of my friends either use tweet bot or Twitter ethic and third party
01:04:46
◼
►
I can't see polls can't see him and Twitter ethic does some really clever stuff to identify if it thinks it's a pole and
01:04:53
◼
►
Sort of redirects you to like a web view so you can do it
01:04:56
◼
►
But I just I'm not into the pole thing because it's not available to third-party clients
01:05:00
◼
►
And so I don't have an exact answer
01:05:02
◼
►
I probably should have you know when I have done polls in the past I say I say to help my friends my fellow
01:05:07
◼
►
Twitter if it users
01:05:10
◼
►
This is a Twitter poll go look at this tweet and in the web app, yep
01:05:14
◼
►
I should have done that to see what people bet but eyeballing my replies. I set the over/under at 3 49 and
01:05:22
◼
►
I I think the under one most people seem to be betting in the
01:05:28
◼
►
$200 range for a set of four wheels and you know
01:05:32
◼
►
There were others who were over but and then I tweeted again and said that was just where I set the over-under to try to
01:05:39
◼
►
Get people, you know, you said the if you're the bookie setting the number
01:05:42
◼
►
You don't want to you don't put the number that you think it's going to be you put the number
01:05:47
◼
►
That you think will get half of the people to bet under and have to bet over and you the bookie come out ahead
01:05:53
◼
►
because if you get half on one side and half on the other you collect a vig a
01:05:58
◼
►
10% vig from all the losers and you don't have to pay a vig to the winners. That's how you bookies come out ahead
01:06:06
◼
►
Generally, that number is close to what they think the actual over under will be but it's not necessarily the same
01:06:12
◼
►
So my over/under was 349 to try to get people on both sides guessing on Twitter, but my my guess was 399
01:06:19
◼
►
So I was almost spot-on
01:06:21
◼
►
Yeah, I think so and and I think you did a good job
01:06:24
◼
►
I think you set the over/under pretty well because I think there were you know
01:06:28
◼
►
Actually, you could have even said it lower I think because I think they're really too -
01:06:31
◼
►
Schools of thought on this which is it'll either be not nearly as expensive as you think or way more expensive than you think
01:06:39
◼
►
Basically it you know what you're right because I just talked you I just proved I was right when I explained how it works because I
01:06:44
◼
►
Really do think there was more action on the under and so I should have said it lower
01:06:48
◼
►
I probably like 299 or 300 300 in the number the thing I forgot I forgot that build to order options are
01:06:57
◼
►
99 numbers they're even zero zero numbers so that
01:07:00
◼
►
Your config ends up with a 99, right?
01:07:05
◼
►
So if you if you upgrade the RAM you pay an even hundred some dollars or what am I talking thousand some dollars here?
01:07:12
◼
►
And if you upgrade the storage you end up with another thousand dollars and then the end price is still
01:07:18
◼
►
fifty two thousand one hundred ninety nine not fifty two thousand one hundred ninety two which would be gross who wants to buy a
01:07:25
◼
►
$50,000 computer that ends in 92
01:07:28
◼
►
Yeah, no, no kidding. No kidding
01:07:32
◼
►
Also, it's the great psychology of saying well, yeah, I know but it's not fifty three thousand dollars
01:07:36
◼
►
Yeah, so how did I guess how did I guess three ninety nine? I?
01:07:40
◼
►
Number one. It's like your thing about what do you think you want to pay?
01:07:44
◼
►
And then make it more painful crack it up a little bit and then there was the question
01:07:50
◼
►
I asked jaws on stage at my live talk show earlier this year. How much of the wheels gonna cost?
01:08:02
◼
►
I mean, what really is a perfect wheel worth?
01:08:13
◼
►
How many do you want?
01:08:14
◼
►
I mean, yeah.
01:08:14
◼
►
How many do you need?
01:08:16
◼
►
Well, that's the thing.
01:08:18
◼
►
I'm imagining that they're very nice wheels.
01:08:20
◼
►
I was really sort of hoping that the hand--
01:08:23
◼
►
if there were wheels in the hands-on area, I missed them.
01:08:26
◼
►
I really I wanted to sit there and there was one and their installment plans available
01:08:30
◼
►
They all save up
01:08:37
◼
►
Jaws is answer
01:08:39
◼
►
Played for laughs there sure
01:08:41
◼
►
And it was all good. No knowing laughs though knowing laughs right right all right and
01:08:48
◼
►
You know, but that's that's the genius of a guy like Jaws is he knew they were gonna be expensive
01:08:54
◼
►
And maybe they didn't have a price yet
01:08:55
◼
►
Maybe they didn't know exactly and it wasn't like they were trying to hide it
01:08:59
◼
►
but he knew that they were building really really nice wheels like
01:09:02
◼
►
It like people laugh like I have friends who don't really follow closely
01:09:08
◼
►
Like my friend Lee from ops in laundromat who doesn't even use a Mac
01:09:12
◼
►
He uses an iPhone, but he just stays tuned to like social media and like at the end of WWDC week
01:09:18
◼
►
He like texted me is hey
01:09:20
◼
►
He goes like John. Are you kidding me that they're selling a thousand dollar monitor stand
01:09:25
◼
►
It's like nope not kidding you like somehow news of that leaked out to like the real world that Apple was selling a thousand dollar stand
01:09:33
◼
►
For my daughter did the same thing she came home from school one day and was like
01:09:38
◼
►
Really thousand dollar monitor stand like and well, it's complicated. But yeah, right. Yeah, but it's not it's not like just some you know
01:09:46
◼
►
Stick with a screw on the end of it
01:09:49
◼
►
If I'd suspect given Apple's regular margins, it really is a thousand dollar mechanical device
01:09:55
◼
►
You know, it's it's super I mean arguably over engineered
01:09:59
◼
►
It's engineered and it locks in
01:10:01
◼
►
horizontal and it locks in a separate vertical where it raises up and then it won't go down like it's it's and it will it's
01:10:07
◼
►
Seriously engineered right and it won't let you rotate the display if it isn't high enough
01:10:12
◼
►
For the display to go from horizontal to vertical orientation
01:10:18
◼
►
You know, it's all true. And so I but I I do think that these are $400 wheels. I really do now
01:10:25
◼
►
Are there a lot of people who have a use case for this machine? We're having it on wheels is
01:10:32
◼
►
What they want who would be much happier with lower grade wheels
01:10:37
◼
►
Like let's just say the wheels from like an Aeron chair
01:10:43
◼
►
Who would be much happier just putting
01:10:47
◼
►
$100 set of wheels on the same Mac Pro. Yeah, I think there's a lot of them
01:10:52
◼
►
I mean did Apple need to make super premium $400 wheels? No, but
01:10:57
◼
►
You know, I think I think they're thinking well you're spending $6,000 for a computer
01:11:02
◼
►
We're gonna make the wheels not look cheap because that's also it's Apple, right?
01:11:06
◼
►
But it's also we got this beautiful stainless steel frame and the beautiful aluminum skin and we're gonna make these awesome wheels I had
01:11:12
◼
►
For my power Mac g4. I think I had a thing that was basically like a Lucite
01:11:17
◼
►
skateboard with essentially air on chair wheels on it in order to make it a wheeled configuration.
01:11:24
◼
►
And I use those wheels all the time to move it around in my, you know, when I was, you know,
01:11:28
◼
►
it was like in my closet and I had to pull it in order to pull it out in order to install things
01:11:33
◼
►
in it and stuff like that. So I can see the need. I will also predict now that somebody probably 12
01:11:38
◼
►
South will have add on wheels for the existing configuration that will cost quite a bit less
01:11:44
◼
►
than $400. Yes, I think it won't be as nice, but will be nice enough as an aftermarket thing. And
01:11:50
◼
►
that if you really don't care about how nice the wheels are, you just want to wheel it around,
01:11:54
◼
►
there will be some sort of third party sets of wheels for $129 or something like that,
01:12:00
◼
►
that you can safely secure, you know, maybe like with a skateboard. I don't know. I mean,
01:12:05
◼
►
you don't really, does anybody really care? But there you go, $400. Yep. Yep. For the wheels.
01:12:13
◼
►
It was funny, did you ask, I remember at WWDC asking in, you know, I, so the best was that clip I played where, you know, I asked Jaws on stage and he couldn't really, no answer out of it and he handled it brilliantly. But I remember asking privately, hey, how much do the wheels cost? You know, like talking, you know, like in the hands on area after the after the right and they, I forget what they say. They have like the best non answers. They're like, we're not talking about pricing today. Something like that.
01:12:42
◼
►
something like that pricing for the wheels.
01:12:44
◼
►
Yeah, I love it when you ask a question that's off the script and you and these poor people who are generally not like the super high test marketing people, right?
01:12:52
◼
►
There are people who've been conscripted to do the demos and they've been trained on what to say and they've got like a pattern that they go through and then you ask them a question that's totally off the script and they get this look like not it's not just I don't know the answer but it's like oh if I say something wrong here, they're really going to get me.
01:13:07
◼
►
Well, you know and then they they brush it off and you move on
01:13:11
◼
►
So the highest end configuration you get if you max everything out
01:13:17
◼
►
Oh, the other thing we should talk about is with the before we go on to this is with the graphics
01:13:23
◼
►
there's two coming soon graphics cards, right and I
01:13:27
◼
►
Don't know what they're going to cost but I asked I double-checked with Syracuse
01:13:33
◼
►
And he said they you know, they're they're the caliber of card that would slot
01:13:38
◼
►
They're not like all the other coming soon stuff is like the highest end config like the 1.25
01:13:43
◼
►
Gigabytes of
01:13:46
◼
►
Storage the rack mount instead of the desktop mount
01:13:50
◼
►
These aren't high-end
01:13:52
◼
►
configs these are like above the base model but below the
01:13:57
◼
►
Current first upgrade level of the Radeon Pro Vega 2 and that makes sense
01:14:02
◼
►
If you just look at the amount of RAM on all of these cards, I don't know anything about modern high-end video cards, but the
01:14:09
◼
►
first two upgrades are 32 gigabytes
01:14:13
◼
►
And the second two are 32 or 2 by 32 gigabytes
01:14:18
◼
►
So if you just go by how much RAM is on the card
01:14:24
◼
►
it seems pretty clear these would slot in below and
01:14:26
◼
►
Syracusa estimates that they'll probably maybe be like a thousand dollar update or maybe you know
01:14:31
◼
►
like eight hundred and sixteen hundred or something like that so that there's a
01:14:35
◼
►
Much smoother continuum between the base model and the first current first available upgrade for graphics card, which is twenty four hundred dollars
01:14:43
◼
►
Which is pretty significant for one tick up on the graphics, right?
01:14:47
◼
►
Right, and this is this is actually an announcement on today to December 10th that they announced this
01:14:52
◼
►
there's actually an AMD press release about it.
01:14:54
◼
►
So they coming. - I did not notice.
01:14:57
◼
►
- Yeah, but not available yet, but coming soon.
01:15:01
◼
►
Again, whatever that means.
01:15:02
◼
►
I also think for everybody who's following
01:15:04
◼
►
John Syracuse's odyssey of having a cheese grater Mac Pro
01:15:07
◼
►
for 10 years and waiting for this model
01:15:09
◼
►
so that he can buy one.
01:15:11
◼
►
My understanding is that this is the graphics card
01:15:13
◼
►
that John wants. - Yeah.
01:15:15
◼
►
- Oh, so just keep deferring, I guess.
01:15:18
◼
►
And again, it also comes in with the
01:15:22
◼
►
With what does coming soon mean right like right coming soon January 1st
01:15:28
◼
►
Cuz that might fit very closely with when Syracuse it was gonna order anyway, because he's not really an order on day one
01:15:35
◼
►
He's a he's he wants to sit on these options for you know
01:15:38
◼
►
At least a couple of weeks and maybe you know see what happened
01:15:42
◼
►
He said on the show maybe you know
01:15:43
◼
►
let people early adopters get them and see if they're actually as promised before he
01:15:48
◼
►
puts his money in.
01:15:49
◼
►
I mean, honestly, he seems a little tight with his money if you ask me.
01:15:55
◼
►
Well I think he should have bought a 5k iMac when it came out years ago and he would have
01:15:59
◼
►
been using a modern Mac for the last five years exactly right he's decided to wait and
01:16:03
◼
►
is still waiting his inability to compromises is admirable in some ways.
01:16:07
◼
►
It is admirable yes it is what makes him who he is and that's why we love him.
01:16:11
◼
►
And so for example, he's not going to compromise by getting a better video card for $2,400
01:16:18
◼
►
that he is convinced he doesn't need.
01:16:20
◼
►
And he's probably right, even though he's been waiting 10 years and the cost of that
01:16:26
◼
►
$2,400 upgrade that's available today versus what he could get if he waits is probably
01:16:33
◼
►
you know, like $800 or something like that or $1,000.
01:16:36
◼
►
And if you amortize that over ten years he's been waiting, it comes out to pennies per
01:16:43
◼
►
But he'll wait.
01:16:45
◼
►
Anyway, the maxed out config you can buy today is $52,199.
01:16:53
◼
►
And if you add the 8 terabyte SSD that is coming, which I think will be $1,200 more
01:16:59
◼
►
than the current price, you'd get $53,399.
01:17:05
◼
►
But that does not include wheels.
01:17:10
◼
►
And again, I'm laughing.
01:17:11
◼
►
I've never bought a car that expensive.
01:17:14
◼
►
So I'm laughing.
01:17:15
◼
►
I'm laughing.
01:17:16
◼
►
But I don't think it's ridiculous.
01:17:17
◼
►
I'm glad Apple's making a $54,000 computer.
01:17:20
◼
►
And you know, in other industries, not computer, but like, you know, if you're in like construction
01:17:26
◼
►
or something like that, buying tractors or construction equipment that costs $50,000.
01:17:33
◼
►
Is a no-brainer right? I mean I was reading and I'm not surprised by this
01:17:40
◼
►
I'm not surprised at all that you know some people who are outside of the
01:17:44
◼
►
the market for pickup trucks
01:17:47
◼
►
Just have no idea but a lot of people
01:17:50
◼
►
Who have pickup trucks are super serious about them and they use them in really serious ways
01:17:56
◼
►
And you know this is in the context of reading in the context of the Tesla
01:18:01
◼
►
super mega cyber truck
01:18:03
◼
►
That people who buy trucks spend a lot of money on them and it's you know
01:18:08
◼
►
It's one of the reasons that the car companies if you watch sports, you know
01:18:12
◼
►
Like spend an awful lot of time advertising pickup trucks, which is a relatively small part of the market overall
01:18:18
◼
►
At least it like an urban area like where I live
01:18:22
◼
►
But it's because they're super people are they're willing to spend a lot of money on them
01:18:27
◼
►
Construction equipment all sorts of industries medical equipment right like how much the doctors pay for high-end diagnostic equipment
01:18:35
◼
►
you know why shouldn't people who spend their time in front of a
01:18:38
◼
►
Workstation computer be able to spend that much money on something that's central to their work
01:18:45
◼
►
So I laugh it's not a luxury product in that way
01:18:49
◼
►
It's a luxury product if you don't need it and you want to buy it because it's cool
01:18:52
◼
►
but if you're somebody who is in a high-end professional production environment where they're spending
01:18:58
◼
►
You like the camera you're not gonna buy a camera you're gonna use your phone
01:19:01
◼
►
But if you bought a camera it would be a thousand dollar camera or a two thousand dollar camera well
01:19:05
◼
►
They're they're buying a camera for eighty thousand dollars
01:19:08
◼
►
And they're buying a lighting rig for hundreds of thousands of dollars and like they're buying a storage area network and installing it
01:19:14
◼
►
And that's gonna cost them tens of thousands of dollars for them or hundreds of thousands of dollars for them a fifty thousand dollar
01:19:20
◼
►
config of a computer is not a big deal. It's not like that money is play money, but it's like they're
01:19:26
◼
►
in the context of a much larger business that has a lot of expensive equipment because that's their
01:19:31
◼
►
business. Yeah. And I also think that in the context of that, like some kind of high-end 3d
01:19:36
◼
►
imaging dingus, you know, like for like a oral surgeon or, or, you know, any kind of doctor who
01:19:44
◼
►
needs to see inside your body and has this high-end thing, you know, that maybe it does cost
01:19:48
◼
►
$400 just to get the same thing with wheels. I don't maybe so I wouldn't be surprised if it's
01:19:55
◼
►
even more in some cases because they're even less price sensitive than computer people who
01:20:02
◼
►
seem to you know who know the price of individual video cards and stuff like that.
01:20:06
◼
►
Right and if there's a smart person negotiating on the other end of the line for that you know for
01:20:12
◼
►
that production house that's going to order 15 of them they're going to say you know what I'd like
01:20:17
◼
►
the wheels but i'm not going to pay for them let's you know i'll buy another one if you throw in the
01:20:20
◼
►
wheels and there's probably negotiation that actually happens at that level anyway yeah
01:20:25
◼
►
all right let's take a break and i thank our next sponsor and oh i cannot wait to tell you about
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Daring Fireball itself for the last month, maybe even to the date.
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I think it was I think it was I forget what date in November we switched it over but it's close to a month
01:21:19
◼
►
Jason even knows about that a little bit because I had some movable type. Uh-huh hacking that was involved
01:21:26
◼
►
Daring all three of us in the movable type community heard about that
01:21:31
◼
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Daring fireball itself is now running on Linode after
01:21:39
◼
►
13 years at my previous host
01:21:42
◼
►
It was a long time and oh my god. Am I happy with it?
01:21:45
◼
►
I knew I would be but it just shows how nuts I am that I
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Procrastinated on this until I did it is fantastic. It is so so
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You the reader of daring fireball probably don't notice any difference
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Although you might but daring fireball has always been very fast to load because it's very snappy
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But from my perspective on the back end dealing with movable type something some things that have been very slow are suddenly
01:22:09
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Instantaneous it is tremendous
01:22:11
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I attribute it to the SSD storage
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Everything is great though. It's got they have a great great control panel
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They call it cloud line. Oh calm the cloud manager
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Really really great just everything about it, and it's so cheap. I'm
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That part of it is that this is I'm so much happier as the person using my site hosted on this server
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But I'm saving
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My bill my monthly bill for hosting during fireball has gone from around five hundred and fifty dollars a month to like $80 a month
01:22:44
◼
►
so I'm saving like I
01:22:48
◼
►
Could buy a Mac Pro maybe by the end of the year just based on the money I'm saving
01:22:54
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No, I guess not but I could come close but it's it's just it's so much less expensive a so much better
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Interface for me and every single way and just a really modern
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Hosting environment that I could not be happier with and it's just so snappy
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Whatever you're doing my needs are pretty simple your needs might be more complex, but anything you need
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Just it they've got it
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they have a restful API for developers who really need to hook into the back hosting back end and they have
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Couldn't be happier with them 20 bucks credit. They start at five bucks a month so you can get four months free four months free
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Let me take a break here and tell it while we're on it just segue right into this
01:24:06
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Basically the problem I ran into is I have never been able to post emoji to daring fireball
01:24:17
◼
►
And then I figured out while we were testing it that I could it just wasn't the emoji that I wanted to use and
01:24:28
◼
►
It is it was it was the days long saga that getting movable type up a trance, you know
01:24:35
◼
►
Moving the database from the old server
01:24:37
◼
►
Exporting it importing it to the new one getting movable type in my friend Ryan Schwartz who helped me with all this
01:24:43
◼
►
He's a professional sys admin who I've known from my joint days
01:24:45
◼
►
got it all up and running on first crack and
01:24:49
◼
►
It was beautiful. But except the one thing I said, well, here's the thing one of the things I wanted to fix with the
01:24:55
◼
►
moving this is I want to be able to put emoji in my posts and
01:24:58
◼
►
when I've used emoji in the past because I can't put the literal emoji characters in and have them go through is I had to
01:25:05
◼
►
Translate them to HTML entities and HTML entities are ugly anyway, but like multi byte Unicode ones are really ugly
01:25:13
◼
►
they're like eight character hexadecimal strings wrapped in the H, you know the ampersand and then the
01:25:18
◼
►
Semicolon at the end and so there's no human readability to them at all
01:25:25
◼
►
days long saga. And basically it boils down to this. My SQL, which is the database I'm using,
01:25:32
◼
►
and which is the database that I think movable type, which is really outdated and old, but rock
01:25:37
◼
►
solid and stable works best with in my SQL. The text encoding for a for a table that they call,
01:25:49
◼
►
quote, "UTF8" is not "UTF8." It is a subset of "UTF8" that only allows you to post
01:26:00
◼
►
"UTF8" characters up to three bytes. And most of the ones that we think of as emoji,
01:26:07
◼
►
the modern picture ones like martini glasses and all the, you know, not to mention the
01:26:12
◼
►
combining character ones, like so that you can put a thumbs up and change the color of the skin
01:26:19
◼
►
to varying, you know, or to put a couple holding hands and make it to women or make it a, you know,
01:26:26
◼
►
a woman of color and a Hispanic colored skin looking woman. All of those fancy emojis to
01:26:37
◼
►
wouldn't don't work with my SQL. So you have UTF eight, what you want, if you want full you
01:26:44
◼
►
UTF-8 is UTF-8 MB4 and the MB4 I guess stands for multi byte for character sequences
01:26:51
◼
►
But that also works with the ones that are multi character sequences combining characters as I said
01:26:58
◼
►
The problem is
01:27:02
◼
►
movable type works with the UTF-8 encoding
01:27:04
◼
►
But it doesn't work with UTF-8 MB4 because it's just like newer than it. I don't know
01:27:12
◼
►
There's no I I don't want I don't know what the reason is
01:27:15
◼
►
But the bottom line is and the thing is movable type has gotten so old
01:27:19
◼
►
That it is really hard to Google for anything with it now
01:27:23
◼
►
Which is really strange because I'm I've just been starting to find that where I used to be able to Google for
01:27:29
◼
►
tag references and get movable type answers and something happened recently where the the reference site for that has been
01:27:36
◼
►
Downgraded and yeah, it's much harder to find references. Yeah, really really hard and that's crazy
01:27:41
◼
►
It's as if that software is old and out of date. Yeah, but it's strange because other stuff that's old and out of date is still easy
01:27:48
◼
►
Just Google for but movable type stuff is not
01:27:50
◼
►
And so it's hard to even Google and get an answer and find get someone to just say you know
01:27:58
◼
►
What don't don't try using movable type with utf-8 and before it just doesn't work
01:28:06
◼
►
And so the answer and here's the curious thing is I talked this is where Jason snow gets roped into it and and
01:28:12
◼
►
mutual friend Greg mouse
01:28:14
◼
►
Or is it can house?
01:28:17
◼
►
Nos, nos, canos, just nos Greg nos like boss. Yeah
01:28:22
◼
►
Who might be the the best living movable type expert? He is the world's foremost authority on movable type at this point. Yeah
01:28:31
◼
►
Six colors can and has been able to just paste just put raw emoji into like titles and
01:28:38
◼
►
body text for a while and so it's proof that it can work and
01:28:43
◼
►
The long story short the answer is that
01:28:48
◼
►
It all just works if you set the table text encoding to Latin one
01:28:54
◼
►
Which is an old like before Unicode
01:28:59
◼
►
Single byte text encoding meaning it only had to the single byte means there's only 255 characters
01:29:05
◼
►
And most of the a lot of them in the lower range aren't really even characters their weird control sequences from like 1972
01:29:16
◼
►
Yeah, yeah anybody had an Apple to knows all about Bell control. Yeah, come on
01:29:20
◼
►
Yeah, you type control G
01:29:22
◼
►
If you don't remember you type control G which was the Bell character, and it didn't display anything it just played a sound
01:29:28
◼
►
By just yeah, it's ASCII ASCII 8 is yeah. It's a beep. Yeah, so a lot of the and
01:29:35
◼
►
So how does that make sense how does it make sense that using the Latin one text encoding allows you which was you know last
01:29:44
◼
►
created in like
01:29:46
◼
►
1985 verse 86 or something like that how in the world does that allow you to post?
01:29:53
◼
►
emoji characters that are just coming out, you know, like last year or a month ago when iOS 13.2 came out and
01:30:00
◼
►
The answer is because it was a single byte text encoding
01:30:04
◼
►
everything that comes in is not really encoded as
01:30:07
◼
►
characters it's just a sequence of bytes and if
01:30:12
◼
►
1013 bytes come in in a certain order and the
01:30:18
◼
►
1013 bytes go out in the same order
01:30:22
◼
►
It'll all just work and if those bytes come in as properly formatted to utf-8
01:30:27
◼
►
It doesn't matter what my SQL thinks of it just stores the bytes in order and then it comes out and if everything is configured
01:30:34
◼
►
To treat everything coming out as utf-8 it all just works and there's probably developers out there screaming their heads off
01:30:40
◼
►
Saying oh my god. That's that's a nightmare
01:30:44
◼
►
But this solution of my problem was literally by switching from my SQLs utf-8 which isn't utf-8
01:30:54
◼
►
Which isn't Unicode at all and now computers great it all just works now
01:31:01
◼
►
I know I know a lot more about text encoding miss Mitch Matt mismatches like
01:31:06
◼
►
When in the back in the day you will remember this for sure a lot of people listening will but Windows and Mac had different
01:31:13
◼
►
text encodings and and
01:31:15
◼
►
So max was called macro or in English, and you know there was Mac Japanese, and you know
01:31:21
◼
►
But the problem was they were all single byte. I don't know. I guess Japanese couldn't have been
01:31:26
◼
►
I don't know how the Mac Japanese encoding were now that I think about it, but the
01:31:30
◼
►
For English language of Roman Latin language speakers who use the alphabet we think of the Mac Roman text encoding was what we used
01:31:40
◼
►
And it was totally different above the first
01:31:42
◼
►
128 ASCII characters than the Windows one and the windows one
01:31:47
◼
►
And this is where it gets really complicated is there was Windows Latin one.
01:31:51
◼
►
Windows Latin one was different than like the ISO whatever Latin one, but only in a
01:31:56
◼
►
only a handful of characters.
01:32:00
◼
►
I got really, really good at dealing with those problems because it was super, super
01:32:06
◼
►
common when I was doing graphic design back then where you'd get copy from a client and
01:32:11
◼
►
it was, you know, they were using PCs and then all of a sudden it was super helpful
01:32:17
◼
►
to be the Mac designer who knew how to use BB Edit
01:32:22
◼
►
or something else with regular expressions
01:32:25
◼
►
to manually fix text encoding by like
01:32:28
◼
►
swapping out every single one of these weird ones.
01:32:31
◼
►
Oh, I know what that weird looking character is.
01:32:34
◼
►
That's supposed to be a curly quote.
01:32:36
◼
►
And you just find and replace this weird looking thing.
01:32:39
◼
►
I don't even know what it's called
01:32:41
◼
►
with an actual proper opening double curly quote.
01:32:44
◼
►
and this other weird character with an opening closing quote
01:32:49
◼
►
and all of these are apostrophes.
01:32:51
◼
►
You could just learn to recognize them.
01:32:53
◼
►
And then you could build a little app.
01:32:55
◼
►
-Yeah, you'd be like an O with,
01:32:57
◼
►
like, the letter O with a squiggly over it,
01:32:59
◼
►
and you'd be like, "That's an ellipsis.
01:33:00
◼
►
I know what that is." I ended up writing a script
01:33:02
◼
►
to do that at some point because I realized
01:33:05
◼
►
that it was always the same, and it was just a missing code
01:33:08
◼
►
because something came over the Internet and got messed up
01:33:11
◼
►
where some place in the process,
01:33:13
◼
►
it misunderstood what the encoding was. You just have to
01:33:16
◼
►
put it back that way. Right. And it was the that whole scenario
01:33:19
◼
►
was why there were so many people who use it, and I don't
01:33:24
◼
►
even blame them really, who because they didn't care about
01:33:27
◼
►
the type of type of graphic purity of using proper quotes,
01:33:30
◼
►
they they'd say, quote, unquote, I hate curly quotes. I hate them.
01:33:34
◼
►
Because they run into these issues. We're going from Mac to
01:33:39
◼
►
windows, it would go across. But I totally I as nightmares as it
01:33:44
◼
►
sounds using Latin one encoded tables in my SQL to store UTF
01:33:48
◼
►
eight. And in a setup that I intend to use, you know, for at
01:33:54
◼
►
least a decade, you know, for possibly longer, I have complete
01:33:58
◼
►
confidence in it, because it really is just bites in bites
01:34:01
◼
►
out. It's garbage in garbage out. And I'm confident that
01:34:05
◼
►
that's, that's the beauty of it, right? Is that it's just not
01:34:07
◼
►
even messing with it. It's just whatever you pass in, it passes back out.
01:34:10
◼
►
Right. The only downside to it is that if you use the MySQL command-line tool at the
01:34:16
◼
►
server to query a table or something like that, it will display the characters wrong,
01:34:23
◼
►
because the MySQL command-line thing will look at the Latin-1 thing and helpfully format
01:34:28
◼
►
your UTF-8 bytes as Latin-1. But I don't need the MySQL command-line tool to dittle with
01:34:36
◼
►
my tables anyway, so that's fine. So that's my upgrade. I have the same issue. I actually
01:34:42
◼
►
am now behind you because I'm already on Linode, but we have to do an update where using old
01:34:48
◼
►
software is amazing, right? So movable type, we use it not because we're stubborn, maybe
01:34:52
◼
►
a little bit because we're stubborn. It's the right tool for the job. And if I have
01:34:58
◼
►
a need to change, I'll change. But right now it's the right tool for the job. And I know
01:35:01
◼
►
it really well and Greg is the foremost expert so he's very helpful and all of that.
01:35:07
◼
►
But I have discovered that we're on an old version of Ubuntu and the new version of Ubuntu
01:35:12
◼
►
and it's got like you log in that says you need to update it no more critical updates
01:35:18
◼
►
will be done on this system right which is great except if you go to the new version
01:35:22
◼
►
it's using a version of Perl that doesn't work with new type anymore so you have to
01:35:26
◼
►
do this whole thing where you then you have to change the version of Perl and we still
01:35:30
◼
►
haven't done that, but we have to do that where it's like, you can update to this new
01:35:33
◼
►
OS, which you have to do, but then this other part of it now is broken and then you have
01:35:37
◼
►
to downgrade that in order.
01:35:39
◼
►
It's a whole thing.
01:35:40
◼
►
All the software at some point, at some point, we're just going to be running these things
01:35:43
◼
►
in a virtual machine somewhere, right?
01:35:46
◼
►
At some point in the Pearl development process, there's a whole long story about the saga
01:35:51
◼
►
of Pearl five and Pearl six.
01:35:53
◼
►
And I think the pro six community is actually going to just rename the language, just something
01:35:57
◼
►
Where they're going with that rock rock Roku or so
01:36:00
◼
►
I don't know what the hell I can call it but good for them because it really isn't pearl six
01:36:03
◼
►
it really is a new language that is
01:36:05
◼
►
very very very pearly but
01:36:08
◼
►
totally incompatible and different and in the meat in the meantime in literally like 15 years of
01:36:15
◼
►
Maybe longer of pearl sixes development and nobody's really in my opinion or experience using it
01:36:21
◼
►
The pearl five community has kept going and since pearl six was like started as a project pearls gone from like pearl
01:36:28
◼
►
5.05 to like pearl
01:36:31
◼
►
5.28 and that's a lot and like a
01:36:35
◼
►
Pearl does a thing the pro community does a thing where the dot?
01:36:39
◼
►
Odd numbers are like unstable. So like pearl
01:36:42
◼
►
5.27 is unstable and pearl 5.28 is the stable version of what 27 was in development
01:36:50
◼
►
But at some point in like the teens, the five point teens, the pro community got a little
01:37:00
◼
►
bit aggressive about not worrying about backwards compatibility in a way that actually kind
01:37:06
◼
►
of reminds me of Apple in a way that, you know, not that they're careless about backwards
01:37:12
◼
►
compatibility, but that they will deprecate things with, you know, and issue warnings
01:37:17
◼
►
To the community that such and such is deprecated and support for it will be dropped
01:37:22
◼
►
You know two versions from now, which you know might be like a year from now or something like that
01:37:27
◼
►
But like heretofore
01:37:31
◼
►
Pearl had pretty much
01:37:33
◼
►
You know considered breaking back anything that worked before that broke on an upgrade was considered a bug and that's more or less where movable type
01:37:43
◼
►
run into problems
01:37:47
◼
►
- Raku is now apparently the name of Perl 6, and Perl 5 is now just Perl again.
01:37:51
◼
►
- Yeah, see, I convinced myself that it was wrong.
01:37:55
◼
►
So what's it called? Raku?
01:37:57
◼
►
- Raku? R-A-K-U? Raku?
01:38:00
◼
►
- Raku. R-A-K-U. - It's named after, apparently, a compiler.
01:38:02
◼
►
- Yeah, it's like a— - But that tells you—
01:38:04
◼
►
Isn't that interesting, right? It's the idea, like,
01:38:06
◼
►
"Well, we're gonna take this, and we're gonna make a brand new version,
01:38:09
◼
►
and it diverges so much from the old version,
01:38:11
◼
►
and the old version has so many adherents that they don't want to go to the new version,
01:38:14
◼
►
that at some point both sides agree we should not have the same names anymore
01:38:18
◼
►
because we're not the same project.
01:38:19
◼
►
Yeah, well the thing that's really funny to me is this is like 15 years
01:38:23
◼
►
into Pearl 6. It took them that long to do it.
01:38:27
◼
►
But anyway, basically what you have to do, and I know you know it because
01:38:31
◼
►
I talked about it with Greg, is you install an alternate version of Pearl.
01:38:35
◼
►
You can't and shouldn't replace the system version of Pearl with an old
01:38:39
◼
►
Pearl. You just install another version of Pearl somewhere on your machine
01:38:43
◼
►
And then you just said you'd set movable type to use that in all of the little shebang lines at the top of all the scripts
01:38:50
◼
►
And then you can use the system pearl for all the other stuff and then somewhere John
01:38:54
◼
►
Syracuse is listening to us and pearl expert though
01:38:57
◼
►
He is who has long advised never using the system pearl for anything and always I mean he's been telling me this for 20 years
01:39:04
◼
►
Of me installing everything and system pearl on my max as I go along that I'm out of my mind
01:39:10
◼
►
Insane that you shouldn't ever touch it. Just leave it alone. Always install your own pearl alongside it
01:39:15
◼
►
Usually to get newer pearls back in the day, you know, it's the opposite problem
01:39:19
◼
►
To want to have an older pearl but it's actually pretty easy and it was actually an easier part
01:39:25
◼
►
It sounds like a nightmare maybe but it actually was pretty easy
01:39:28
◼
►
This is never gonna be a better episode of the talk show for John Syracuse it than this one. It's all Mac Pro and pearl
01:39:37
◼
►
So alright what else do we have anything else? Oh, we don't have anything else on Mac Pro, but we've got the pro display
01:39:42
◼
►
XDR which we can talk about yeah, it's it's it there. It is. It's coming out. It's you can buy one now
01:39:50
◼
►
works with systems from like
01:39:53
◼
►
19 and 18 but not before like you got to have discrete graphics and has to be relatively recent so not the iMac Pro
01:40:01
◼
►
But the and not MacBook Pro and 15 inch MacBook from last year and the new iMacs from last year or from earlier this year
01:40:07
◼
►
year are in there. But the 13 inch MacBook Pro is not right, which is the to me the most conspicuous
01:40:14
◼
►
update up missing one, even more than the Mac, iMac Pro, although I agree that that's got to be a top
01:40:20
◼
►
one a top config for using it as a secondary display, because the iMac Pro is such a good
01:40:25
◼
►
machine for so many pro uses, where somebody really might want the pro display XDR for the,
01:40:31
◼
►
you know, the brightness and the image clarity and all the blah, blah, blah. Right. You know,
01:40:36
◼
►
where you a movie editor you know would want the pro display XDR and use the iMac for the editing
01:40:43
◼
►
iMac Pro for the editing and have the pro display XDR so I agree that's a big one but the fact that
01:40:48
◼
►
the 13-inch MacBook Pro doesn't support it seems like a big deal too that doesn't have integrated
01:40:53
◼
►
graphics right so I think I get the feeling like if they're going to do an update to this thing and
01:40:57
◼
►
they want to support the pro XDR they're going to have to put discrete graphics in it which they
01:41:01
◼
►
haven't done up to now yeah but on the other hand maybe the new maybe there will be a new
01:41:05
◼
►
16-inch MacBook Pro style revision to the 13-inch and it still won't support
01:41:11
◼
►
the XDR maybe that's you know 16 inch only I don't know but I would expect an
01:41:15
◼
►
updated when and inevitably sometime next year a 13-inch MacBook Pro update
01:41:22
◼
►
comes out that it'll support the XDR I hope so it would be a shame although I
01:41:29
◼
►
mean you could make the argument that if you're using that like monitor that
01:41:34
◼
►
you're probably going to be using a much higher end kind of device to drive it,
01:41:37
◼
►
but I can see the value of having the smaller laptop.
01:41:41
◼
►
There's a, you know,
01:41:42
◼
►
in the end it's going to be Apple looking at that laptop and saying,
01:41:44
◼
►
can it bear a discrete graphics in it?
01:41:47
◼
►
Or is that just not what that product is about?
01:41:49
◼
►
Yeah. I, you know, I don't know.
01:41:51
◼
►
I don't know what the thermals and what the physical size of the,
01:41:53
◼
►
those graphics that, that are needed to support it are, but we'll see.
01:41:58
◼
►
But it's a conspicuous absence now. And it would be,
01:42:00
◼
►
Even if it continues to not support it, it's sort of conspicuous because I can imagine that there's some people who just want the big beautiful monitor on their desk, but who want a 13 inch MacBook Pro because they want the smaller.
01:42:14
◼
►
I mean, as somebody who's been using a 13 inch MacBook Pro for five years, and is now toting around this 15 inch review unit. It's definitely noticeable. I mean, it's, you know, it is not as portable as, you know, by definition, did I just call it a 15 inch again?
01:42:29
◼
►
15 inch again. I think I think I think I think you did at least you're consistent. That's
01:42:34
◼
►
good. What else with the Mac Pro? Oh, there's a unique keyboard mouse and trackpad colors.
01:42:42
◼
►
They're they're different. They're not space gray because of course, because the Mac Pro
01:42:48
◼
►
itself is not space gray. So Apple's not going to sell you space gray keyboard and mouse
01:42:53
◼
►
with a not space gray Mac Pro instead they've come out with new keyboard mouse
01:42:59
◼
►
and trackpad colors that are black key caps or sort of a gloss a glass the
01:43:06
◼
►
black on the trackpad is the the glass is black but then it has silver
01:43:11
◼
►
aluminum gray I can't wait to see the aftermarket on those you remember when
01:43:15
◼
►
the iMac Pro came out and there was like they were there was a serious short run
01:43:20
◼
►
eBay market to be made in selling those things because they weren't available as standalone
01:43:27
◼
►
And then they eventually were but right right up front they weren't.
01:43:30
◼
►
My belief is that that's the one thing I hate and have hated for years now on the magic
01:43:36
◼
►
keyboards that Apple sells and ships with regular IMAX is I think the white keycaps
01:43:41
◼
►
are ugly and I don't see why they're white.
01:43:43
◼
►
I think that in the same way that every single Mac whatever color Mac or not Mac but MacBook
01:43:49
◼
►
right whether you get space gray or regular gray or the rose gold
01:43:54
◼
►
or gold or whatever colors are available in macbooks
01:43:57
◼
►
at the current moment the key caps are always black
01:44:00
◼
►
so why are the key caps white on the magic keyboard i think the black key
01:44:04
◼
►
caps clearly look better yeah i agree i don't like that i don't
01:44:10
◼
►
like the numeric keypad i when i got my iMac pro i actually
01:44:13
◼
►
uh sold for like cost to some to a friend
01:44:16
◼
►
that keyboard because it's like it's a numeric keypad, it's too wide, I don't even want it anymore,
01:44:21
◼
►
and you know, but I didn't profit on the color difference. But I agree, I think the black keys
01:44:28
◼
►
are nice, that's the keyboard I'm using, you know, now is a, I mean, it's a mechanical keyboard.
01:44:32
◼
►
Uh-oh, I touched the third rail there, didn't I? But it's nice and it's, you know, dark keys and
01:44:37
◼
►
it's nice. - Ignore, ignore, must ignore. - Must soldier on with the, you know, something I wanted
01:44:43
◼
►
to mention that we haven't mentioned yet is that you know you and I are frequently in
01:44:47
◼
►
the reviews program for products and we don't have Mac pros.
01:44:52
◼
►
And there's a really good reason for this and it is one of the things that informs when
01:44:57
◼
►
I write about like you don't want you don't actually want or need a Mac Pro is Apple is
01:45:04
◼
►
Apple is very careful these days with high-end products like this because they know that
01:45:09
◼
►
if they give these products to your average tech product reviewer, they're, you know,
01:45:16
◼
►
unless they're very lucky and that person also happens to be a high-end video producer
01:45:20
◼
►
on the side, like their perspective on it, they're like not going to get it.
01:45:24
◼
►
They're not going to understand how this thing, they're not going to be able to test it realistically
01:45:29
◼
►
because it's beyond their scope of what they do.
01:45:33
◼
►
And I know that's true for me.
01:45:34
◼
►
Like the only reason that I felt like I could review the iMac Pro was because of all the
01:45:37
◼
►
audio stuff that I do that has that really can use all those cores. So they
01:45:43
◼
►
don't do that. Like they don't go to the usual suspects with this and they didn't
01:45:47
◼
►
with the iMac Pro. And like the only reason I reviewed the iMac Pro is that I
01:45:51
◼
►
bought one and that because I wanted it that's the only reason. So it's a very
01:45:57
◼
►
different like Apple knows that they need to seed this to what we saw which
01:46:01
◼
►
is like youtubers because they are cranking through huge amounts of video
01:46:05
◼
►
all the time and other video and high-end photography kind of people and
01:46:09
◼
►
so it's an unusual product roll out it's not the usual suspects for this for I
01:46:14
◼
►
think a good reason a fair reason which is like I thought about asking them like
01:46:18
◼
►
doing my usual kind of pitch of like I know you know you're gonna do something
01:46:22
◼
►
different but I wouldn't want to be considered or whatever and I was like
01:46:25
◼
►
you know it's a reach even for me with my audio stuff it's like it's kind of
01:46:29
◼
►
out of my range here and so what would I judge it on I could I could do some
01:46:33
◼
►
artificial tests but like not sure that that really qualifies as being like I'm
01:46:39
◼
►
not a good reviewer for this product because it's so high-end yeah I feel the
01:46:42
◼
►
exact same way I if they had offered it to me I think I would have turned them
01:46:45
◼
►
down because I think it would be more hassle yeah and it to set it up and then
01:46:50
◼
►
eventually send it back to them and I don't know what I would do I honestly
01:46:55
◼
►
feel ill-equipped I feel like someone you know like if I'm somebody who writes
01:46:59
◼
►
You know like Consumer Reports style
01:47:04
◼
►
reviewing the hunt this year's Honda Accord and you know, there's a
01:47:08
◼
►
Lexus sedan and here's the new Subaru
01:47:12
◼
►
Outback hatchback thing
01:47:14
◼
►
But I don't know how to drive at a racetrack, how am I gonna review a new
01:47:19
◼
►
Lamborghini like not that I wouldn't enjoy taking it for a spin and not that I wouldn't enjoy, you know playing with the Mac Pro
01:47:27
◼
►
I don't I just feel like perfect
01:47:29
◼
►
personally ill-equipped to write a review because I don't do anything that really would
01:47:33
◼
►
let it shine, you know?
01:47:34
◼
►
Yeah, I mean I could denoise a four-hour long D&D session from somebody in a noisy space
01:47:40
◼
►
with isotope and it would be really fast and then I would say, "Okay, there we are."
01:47:45
◼
►
That would be about all I could do.
01:47:46
◼
►
I don't even edit my own podcast though, so I couldn't even do that.
01:47:49
◼
►
I mean like I said, I've been using Xcode unusually for me in the last two weeks, but
01:47:55
◼
►
But even there, it's like I'm already seeing, you know, fast enough results just using the
01:47:59
◼
►
16-inch MacBook Pro.
01:48:01
◼
►
It's not using a Mac Pro isn't going to help me with my little project there.
01:48:08
◼
►
Who has... are any reviews out?
01:48:10
◼
►
I don't even know.
01:48:11
◼
►
I've been so busy today with a few things.
01:48:14
◼
►
It looks like a staggered rollout too, because like the videos that I've seen from YouTubers
01:48:18
◼
►
tend to be kind of like unboxing and first impressions.
01:48:23
◼
►
There have been a couple of blog posts that I've seen that are kind of like first impressions.
01:48:27
◼
►
So it may actually be that they've got an embargo to like say you've got the product
01:48:32
◼
►
and give your first impressions but not a full review.
01:48:35
◼
►
I don't know that for a fact but that may be the case of like you know not yet because
01:48:40
◼
►
I know MKBHD sort of promised a full review video but his first video is not that.
01:48:45
◼
►
It's a much shorter kind of like here's what I've been thinking but it's like not the in-depth
01:48:51
◼
►
kind of thing.
01:48:52
◼
►
There's it seems like it's a staged rollout.
01:48:53
◼
►
It's a very different kind of kind of product rollout for sure.
01:48:56
◼
►
And my guess is, you know, in some ways, Apple repeats itself or the patterns are
01:49:01
◼
►
pretty obvious, but if you think back to the month ago, 16 inch Mac book pro show
01:49:07
◼
►
in New York and the demos that we saw is my, you know, it's not just going to be
01:49:12
◼
►
all video producers and YouTubers.
01:49:14
◼
►
It's going to be an equal number of the use cases that they see.
01:49:20
◼
►
And we had those demo stations where we trade around and went
01:49:23
◼
►
from station to station. And here's what it means for
01:49:25
◼
►
developers. And I remember when the iMac Pro came out a couple
01:49:29
◼
►
years ago, they had the guy who was like an aerospace engineer,
01:49:32
◼
►
you know, and doing these real complicated analysis of like
01:49:38
◼
►
wing design and stuff like that, which, as you might imagine, you
01:49:41
◼
►
know, computationally extremely expensive. But just finding
01:49:45
◼
►
people like that people in in truly pressing the limits of but
01:49:49
◼
►
but from various fields, visual effects, people, independent filmmaker and YouTuber types, developers.
01:49:57
◼
►
Composers, they've had that amazing kind of demo where, and this is, I've heard from a couple of people who are professional musicians and scoring kind of people that like,
01:50:06
◼
►
it literally is the case now where they have multiple Macs that are working in Harmony because Logic can't control that many software instruments of like an orchestra.
01:50:15
◼
►
And so you've got multiple Macs wired together, and you have to update things in the different
01:50:21
◼
►
versions of logic and all of that.
01:50:23
◼
►
And the Mac Pro just runs it.
01:50:25
◼
►
With all of the instruments, it just runs it.
01:50:27
◼
►
And that's a great...
01:50:28
◼
►
When they found that out, I'm sure they glommed onto that.
01:50:30
◼
►
It's like, "Look, this is an application that used to take five Mac Pros all running in
01:50:36
◼
►
synchrony to do this thing, and now one Mac Pro does it."
01:50:39
◼
►
It's like, that's a great demo for scoring.
01:50:42
◼
►
think it plays into you know, Apple did exactly what they said
01:50:45
◼
►
they were going to do 980 some days ago and talk to actual pros
01:50:49
◼
►
about their needs. And they had that ready to go. Remember,
01:50:51
◼
►
they're in the hands on area at WWDC. The day you know, the day
01:50:55
◼
►
these these the Mac Pro was announced, they had a whole room
01:50:58
◼
►
dedicated to a, I forget which movie it was from, but a true
01:51:05
◼
►
major Hollywood movie, and they had the actual score from it all
01:51:09
◼
►
running on one machine. And I forget how many machines they
01:51:11
◼
►
said it had to run on when they actually were doing the work. It was like four, I don't
01:51:15
◼
►
know, like four machines hooked up, or maybe more, I don't know. But that having it all
01:51:20
◼
►
in one machine simplified the workflow tremendously. And just as the user, you just scroll through
01:51:28
◼
►
and just see all these tracks and there they all are. And instead of having to go over
01:51:32
◼
►
to this other machine to do the horns, the horns are already there. There they are.
01:51:37
◼
►
Yeah, it's a good demo.
01:51:39
◼
►
I know why they did it in June and they did it again last month, is that it's a really
01:51:42
◼
►
good demo and a really good example of how what's possible on one of these computers
01:51:47
◼
►
is so much better than what the reality is today.
01:51:54
◼
►
Apple's really good at this.
01:51:55
◼
►
We haven't even mentioned the whole group inside Apple, which I know came up 980 days
01:52:01
◼
►
ago as well.
01:52:03
◼
►
They have this whole Pro Workflows group now, and this product, as well as the MacBook Pro
01:52:08
◼
►
16-inch, are the first products to really be created in partnership with that Pro Workflows
01:52:19
◼
►
And those are people who professionally do the things that these computers are supposed
01:52:26
◼
►
And that's, you know, it's really interesting.
01:52:28
◼
►
not they're not theorizing about like well what would a music pro or a film
01:52:33
◼
►
pro want like the film pro and the music pro are in the same it's not even like
01:52:38
◼
►
available somewhere off campus like they're across the hall they're in the
01:52:42
◼
►
same room like with the people who are working on the pro hardware and and
01:52:47
◼
►
that's why I think that you know they know very well what parts of the market
01:52:51
◼
►
of various markets they're hitting with this product yeah hidden miss miscellaneous
01:52:58
◼
►
items now. There's no webcam on the Pro Display XDR. And friend of the show, Mark Gurman,
01:53:05
◼
►
pointed that out today and wondered why it hadn't been mentioned, had been mentioned,
01:53:09
◼
►
actually right in the keynote, I believe. And the interesting answer on that, which I hadn't
01:53:16
◼
►
thought of, but then as soon as I was told, actually was like, "Oh, of course." So you
01:53:22
◼
►
think your answer well pros don't need a webcam built in or if you're spending
01:53:28
◼
►
all this money you'll buy an external one no the answer is actually that they
01:53:32
◼
►
went and talked to actual pros and they said please don't put a webcam on this
01:53:36
◼
►
because if you do I won't be able to use it and they're like why and there
01:53:39
◼
►
because it for security reasons cameras aren't allowed in the rooms where
01:53:43
◼
►
they're editing these films or doing the VFX or something like that because it's
01:53:48
◼
►
there's there's that's how tight security is like when you're doing the
01:53:51
◼
►
visual effects for just you know, Star Wars or something
01:53:54
◼
►
like right. Yeah. And you could say, Well, wait, the webcam
01:53:58
◼
►
points away from the display. So you how could you know,
01:54:00
◼
►
photograph the display with the webcam when it's in there, but
01:54:03
◼
►
who knows if there's a display across from the display if
01:54:05
◼
►
you're working back to back with somebody. So the key, you know,
01:54:08
◼
►
those rooms when they say no cameras, they mean no cameras,
01:54:11
◼
►
right? Which is a fun they are they do there is a partner. And
01:54:17
◼
►
I don't know if it's Logitech or somebody else. But Apple said
01:54:19
◼
►
Like a partner is making one that's gonna be color matched and everything. Yeah, I think it is like, yeah
01:54:24
◼
►
I think it's a lot
01:54:24
◼
►
So if you want one you can buy one and add it and it magnetically clips on and stuff like that
01:54:28
◼
►
But it doesn't come with one. Yeah, probably we'll have a much better resolution than most of Apple's front facing cameras under max
01:54:35
◼
►
Here's a question I had so what are the missing max now that the Mac Pro is out and the one that first one that
01:54:43
◼
►
pops into my mind I mentioned this a few shows ago, but with a
01:54:46
◼
►
15 inch or 16 inch whatever you want to call it, but bigger than 13 inch non pro MacBook
01:54:53
◼
►
There was some guy on Twitter who I don't know if I have the link or not
01:54:57
◼
►
But somebody was mentioning in a thread on this pricing or he had a client who wants to switch from the Mac
01:55:01
◼
►
from the PC to the Mac and
01:55:05
◼
►
wants a 15 inch laptop and he said well they start at
01:55:08
◼
►
$2,400 and that the guy just laughed because he doesn't want a $2,400 laptop and again
01:55:14
◼
►
You know as a starting price for max $9.99 is pretty high in the PC world as the cheapest laptop you can buy
01:55:21
◼
►
This isn't really about that
01:55:25
◼
►
$2,400 as the starting price is to some people with typical needs of just email web browsing that sort of thing
01:55:32
◼
►
$2,400 is is way too much for a laptop
01:55:36
◼
►
But a 15 inch display is something that lots and lots and lots of people could enjoy
01:55:41
◼
►
Because you know it puts more on screen and if you're very just completely happy and satisfied toting around a 15-inch instead of 13-inch
01:55:49
◼
►
Laptop, you know the PC world has options for you
01:55:54
◼
►
There are high-end 15 inch 16 inch laptops and there are low-end 15 inch laptops for people who?
01:56:01
◼
►
want a lower end
01:56:04
◼
►
Lower cost laptop, but still want a 15 inch screen to me
01:56:08
◼
►
That's a missing Mac, and I don't think we're ever gonna get it
01:56:11
◼
►
I think I think if we were going to that would have come out years ago
01:56:15
◼
►
But I think it's sort of a shame yeah, I think that it's worth saying that the consumer laptop thing
01:56:24
◼
►
That Apple's been doing like Apple was in a bind for a bunch of years where?
01:56:29
◼
►
They had the MacBook and they thought that was gonna replace the MacBook Air
01:56:33
◼
►
But it didn't and they had a 13 inch MacBook Pro that was kind of not a MacBook Pro
01:56:38
◼
►
but kind of was and that didn't either and finally those are gone and the there
01:56:45
◼
►
is the MacBook Air retina and it feels like they've at least now got an answer
01:56:51
◼
►
for what's your consumer Mac laptop now I would say from there there's a good
01:56:56
◼
►
question to ask which is is that single laptop the only consumer Mac laptop
01:57:02
◼
►
answer or is that the place from which they can kind of grow and find their way
01:57:07
◼
►
And whether that means something bigger something smaller a little bit of both, but I I gotta think that
01:57:16
◼
►
Customer base is large enough that they could afford to make more than a single consumer laptop, right?
01:57:23
◼
►
I I do too. I really would because it's and I think it's by far and away the best-selling thing, you know
01:57:29
◼
►
and I know that
01:57:31
◼
►
My family has three of those new retina MacBook Airs
01:57:35
◼
►
So we have my son has one, my wife has one, my daughter has one. It's like they're just,
01:57:40
◼
►
they're good. Even with the keyboards, which we have an issue and presumably that'll be replaced,
01:57:45
◼
►
but they're good, but it's a starting point. And I feel like that was good to have a square one,
01:57:51
◼
►
like, okay, at least we've got something people can buy now. But could they go to,
01:57:56
◼
►
you know, that's a 13. Could they do a 15 version of the Air? I think they could if they thought
01:58:02
◼
►
that it would sell and that it would be a complementary piece.
01:58:06
◼
►
Yeah, I don't know. I think it would sell. Whether it would sell enough to really make
01:58:10
◼
►
it worthwhile for Apple, I don't know. Maybe they've...
01:58:12
◼
►
Always the question, right, is it's not just would 100 people buy it. It really is like,
01:58:17
◼
►
is it enough to divert Apple's product designers to build a totally different SKU,
01:58:24
◼
►
and would it not just be cannibalizing existing sales that would go to other products? And
01:58:29
◼
►
That's the hard part of it, but I do have to think that they probably got space in the consumer laptop world for more than one computer.
01:58:36
◼
►
All right, let me take a break here. Thank our third and final sponsor of the show.
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Oh, or you buy a new MacBook Pro the day before Apple changes the keyboard.
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before they come out with a new keyboard, you could take it back and get the replacement.
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But still, that sucks.
02:00:41
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My thanks to Clearbank for sponsoring the show.
02:00:49
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So I don't have anything left on the Mac Pro or the the Pro display XDR.
02:00:54
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►
I think we're done.
02:00:57
◼
►
I wanted to talk to you about was to me a fascinating Ming Chi Kuo report that came
02:01:03
◼
►
out last week.
02:01:04
◼
►
9 to 5 Mac I guess had it first.
02:01:09
◼
►
And you talked about it on the episode of Upgrade, Fine Show, one of my very favorites
02:01:14
◼
►
to be honest.
02:01:15
◼
►
I'm not just saying that because you're here with Mike Hurley, which just came out yesterday,
02:01:21
◼
►
episode 275, the title Remove All of the Holes, which tells you which.
02:01:31
◼
►
So I don't want to cover all of it again.
02:01:32
◼
►
I just want people should go listen to, I don't want you to repeat.
02:01:36
◼
►
I'm not gonna splice in your segment from from upgrade. It's very fine
02:01:40
◼
►
But I think you guys left you left some stuff on the table here for me because you guys focused on this
02:01:45
◼
►
2021 rumor from Ming Chi Kuo right that they're gonna do an iPhone with no port and we could talk about it briefly
02:01:51
◼
►
But you had your whole segment and the title of your episode obviously comes from that
02:01:55
◼
►
But they're the 2020 rumors to me are fascinating
02:02:01
◼
►
So right now
02:02:05
◼
►
Current lineup of current year phones the the and this has been true since the iPhone 10
02:02:10
◼
►
Then the 10s introduced the pro max
02:02:14
◼
►
Where you've got the OLED displays at five point eight inches as the smaller
02:02:20
◼
►
I won't call it small and six point five inches as the large one
02:02:27
◼
►
then they've come out with the what was
02:02:32
◼
►
Last year the 10 are but now just called the iPhone 11 an LCD screen
02:02:37
◼
►
Right between the two at six point one inches diagonal
02:02:42
◼
►
all these phones share a common design language with the rounded corners and a notch at the top for the
02:02:48
◼
►
Sensor array for face ID and because they have face ID
02:02:52
◼
►
They don't need touch ID and because they don't need touch ID and they go edge to edge
02:02:55
◼
►
they got rid of the home buttons and they have
02:02:58
◼
►
Really, there's a line in the sand where the iPhone 10
02:03:02
◼
►
Was sort of like the real iPhone 2.0
02:03:06
◼
►
Where they were kind of redesigned the fundamental way that you interact with the device
02:03:12
◼
►
The 1.0 which was great and is still great and still popular
02:03:17
◼
►
Is you tap an app and it opens the app and then you tap the home button?
02:03:24
◼
►
click the home button and you go back to the home screen and you can tap another app and
02:03:29
◼
►
The new one you it's all these swipe gestures
02:03:32
◼
►
My mom has an iPhone 6 and she has a
02:03:37
◼
►
weird battery issue where
02:03:40
◼
►
Her phone I needed to restore it. I won't waste a lot of time on this upgrade
02:03:45
◼
►
But her battery was running down within hours. It was like a full food go from 100% to
02:03:50
◼
►
0 in like 3 or 4 hours and
02:03:53
◼
►
It was all attributed to mail running in the background
02:03:56
◼
►
Like when you check in in the system preferences in the battery section and it says who's doing stuff and mail is running in the background
02:04:03
◼
►
And I couldn't I couldn't figure out what why I emptied her inbox and put it all in the archive
02:04:09
◼
►
I don't know what was going on, but she didn't have anything on her phone. Anyway, really she had almost no apps. So like a
02:04:15
◼
►
Restore and not restoring from backup just restoring her iCloud credentials
02:04:21
◼
►
Pretty much got her everything she had if not, if not it literally everything
02:04:25
◼
►
I did that and it stopped draining the battery like that. And also the battery health was
02:04:30
◼
►
88 percent which isn't bad for a couple of year old iPhone 6 certainly not worth getting it replaced yet
02:04:37
◼
►
But the weird thing is now that I've restored it the battery does last for days in idle
02:04:44
◼
►
like on standby
02:04:47
◼
►
But it runs down from a hundred to one percent if you put the battery meter up in the thing within about 12 hours
02:04:54
◼
►
So it goes from 100% to 1% and there were a couple of times where I thought well damn this I'm gonna take I have
02:05:01
◼
►
To take this to the store and either get her either
02:05:03
◼
►
Convince her to just buy a new phone now that this is older or at least get the battery replaced in this
02:05:08
◼
►
But then I stopped resetting it when it got to 1%
02:05:11
◼
►
I was like how come I keep luckily finding this when it gets to 1% how this is weird
02:05:16
◼
►
I just have it on the kitchen counter and every couple of hours I take a peek at it and see where the batteries at
02:05:20
◼
►
How come I keep catching it at 1% that seems unlikely and it turns out I let it go
02:05:26
◼
►
It went for four days at 1% now, of course, it obviously wasn't going for four days at 1%
02:05:31
◼
►
It's like somehow it's it's it's lost its ability to accurately gauge
02:05:35
◼
►
How long the battery lasts?
02:05:38
◼
►
Right. So anyway that story aside so I don't have a solution to that. So if anybody has a solution you can tell me
02:05:45
◼
►
But anyway, I've spent a lot of time using an iPhone 6 in the last few weeks because of this and I can't it's gotten to
02:05:52
◼
►
The point where I cannot I just can't get used to it. I can't get used to getting control center to pull down. I
02:05:57
◼
►
keep swiping up even though there's a home button like
02:06:01
◼
►
for the first couple leave for the first while after I switched to an iPhone 10 I
02:06:07
◼
►
Could I could go back to a touch button a home screen button one and you know
02:06:14
◼
►
Within a minute or two. I'd be like, okay. I remember how this works
02:06:17
◼
►
You double click the button and now you're multitasking now. I can't like I can't even use it
02:06:21
◼
►
It's like I'm using the mouse with the wrong hand or something like that
02:06:24
◼
►
But all of these phones are in this new era it is a 2.0 era of the basic paradigm of how the iPhone system works
02:06:36
◼
►
There's an iPhone which
02:06:40
◼
►
Ming Chi Kuo has been calling the SE to supposedly coming out early next year
02:06:44
◼
►
which if it follows the original SE it would be like March or maybe early April and it's
02:06:50
◼
►
Has a home button supposedly, you know and with touch ID and it looks just like an iPhone 8
02:06:58
◼
►
And there's a rumor I think that the Mac site Japanese Mac site Mac Oh Takara
02:07:07
◼
►
Says they heard it from an unquote informed source that Apple will be calling it the iPhone 9
02:07:14
◼
►
Don't think that's a crazy idea. I think for a lot of people like my mom
02:07:18
◼
►
I think that could be the perfect phone because I don't she doesn't want to upgrade to a new paradigm
02:07:24
◼
►
And again, I don't think it would take I don't think it's a bad idea
02:07:26
◼
►
I don't think it's unusable by typical people but people like my mom don't want anything new like that
02:07:33
◼
►
They don't want to change. They're just they fear it. They fear they're like fear the unfilmed familiarity and it's a turn-off
02:07:40
◼
►
Yeah, that's the beauty of the
02:07:45
◼
►
Se concept right is like we're gonna take that old phone that you like and if that's what you like
02:07:50
◼
►
We'll just put some new stuff in it
02:07:52
◼
►
But it still looks like the old one and now the se as we think of it
02:07:56
◼
►
Which is like the iPhone 5 like it's so old at this point that that's not really plausible
02:08:00
◼
►
but that you could now the throwback is to the
02:08:04
◼
►
Six seven eight air right which was really unchanged for four years, right?
02:08:10
◼
►
Six seven six six s seven eight was four generations with the same form factor
02:08:16
◼
►
You know with right plus and non plus sizes. I presume that this new SE is not going to have a plus variant
02:08:22
◼
►
That'll just be the smaller variant. Yeah, I'd imagine and that's what what the quo rumor is
02:08:28
◼
►
Yeah, I think that this years long it's been at least a year this idea of an se2 coming out in early 2020
02:08:34
◼
►
Has really confused a lot of people about just what an SE phone
02:08:38
◼
►
iPhone is whether they call it the se2 or use some kind of name like that
02:08:42
◼
►
Because we know people who are enthusiasts who really really think about these things and care about like, ooh
02:08:50
◼
►
I really really love my phone who really love that small four inch iPhone 5 5 s
02:08:59
◼
►
yeah, and really really wanted the SE to to keep that alive and
02:09:03
◼
►
There I think they've all come to grips even before it's come out
02:09:08
◼
►
I would just based on the rumors that that isn't gonna happen because that's not what an SE phone is whether you want to call
02:09:13
◼
►
These SE phones or whatever. It's exactly what you just said where it's
02:09:16
◼
►
The it's really like the phone from two or three years ago that a lot of people still like whatever that phone was
02:09:25
◼
►
Yeah, yeah, and that's the it's the challenge there is that those are two different things
02:09:30
◼
►
Which is I like a small phone and I just like it the way I like the old one
02:09:34
◼
►
can we keep that around a little bit longer and
02:09:36
◼
►
I think it's clear based on these reports that I like a small phone is not what's happening here. It's can we keep the past?
02:09:44
◼
►
generation of
02:09:46
◼
►
Shape and design alive a little bit longer at a low price for the people who want that product
02:09:53
◼
►
And the interesting thing with the SE a couple years ago was that whatever you I forget whatever year whatever year it came out
02:10:00
◼
►
It came out with the top of the line a series CPU from five or six months earlier
02:10:05
◼
►
And me saying a series they're triggered Siri
02:10:11
◼
►
Of course my device, of course
02:10:13
◼
►
And that's the rumor with this
02:10:16
◼
►
You know iPhone 9 iPhone SE 2 whatever you want to call it that it's going to have the
02:10:22
◼
►
the what are we up to now the a a 1313 I think yeah yeah so basically it's gonna be an iPhone
02:10:31
◼
►
11 it'll be an iPhone 11 except in an iPhone 8 form factor and maybe touch ID and so well
02:10:39
◼
►
certainly with a lesser camera because it's only gonna have one camera lens right that
02:10:46
◼
►
me is what these SE phones are is keeping that alive. So Ming Chi closed 2020 rumors.
02:10:56
◼
►
And here's the thing Ming Chi quo is not always perfect. But where he's seemingly really,
02:11:01
◼
►
really accurate is displays. And it just seems as I've said this before, I'll say it again,
02:11:07
◼
►
it seems to me like, I'm sure he has sources outside the display industry, but he's got
02:11:11
◼
►
really good, really good sources in the display industry, because he's been right about this
02:11:16
◼
►
displays. I can't remember the last time he was wrong about displays. 5.4 new phones for
02:11:27
◼
►
2020. Not counting se phones, we're talking about I believe these are all phones that
02:11:33
◼
►
would come out in at the September iPhone event. 5.4 inches with two cameras on the
02:11:40
◼
►
the back. So that's smaller than and these are all OLED by the way, no, no LCD, all OLED.
02:11:47
◼
►
So I believe they would that means they would all be 10 class phones meaning no home button,
02:11:53
◼
►
flip up from the bottom, pull down from the right for control center, etc. Face ID, Face
02:11:58
◼
►
ID 5.4 that would be a new smaller than ever version of this class of phone, but only two
02:12:09
◼
►
cameras on the back. So probably almost certainly a lower price somewhat price price something
02:12:14
◼
►
like the what we now call the iPhone 11 to 6.1 inch OLED displays one of them with two
02:12:27
◼
►
cameras. So I believe very clearly that is the successor to what we now call the iPhone
02:12:33
◼
►
11, same size 6.1 inches, but with an OLED instead of LCD, and a two camera system on
02:12:38
◼
►
the back, then another 6.1 inch phone with the triple lens camera set up on the back
02:12:46
◼
►
as well as something called a time of flight 3d sensing technology.
02:12:50
◼
►
That's, let's just call it depth advanced depth sensor on the back.
02:12:56
◼
►
And then a 6.7 inch with the same triple lens camera setup.
02:13:01
◼
►
So if all of this is true, I think it's very clear.
02:13:04
◼
►
Here's what I think the 2020 if quo is right.
02:13:07
◼
►
This is fascinating to me that the 2020 displays, we are the 2020 iPhones would be two of the
02:13:18
◼
►
10 are regular old non pro 11 class phones, the one that we've had since the 10 are and
02:13:27
◼
►
now the 11 at 6.1 inches but upgraded to OLED on the front and a new smaller one
02:13:34
◼
►
at 5.4 inches right but unfortunately for those of us who have kind of bemoaned
02:13:43
◼
►
even the increase in size to 5.8 inches it seems like the successor to the pro
02:13:48
◼
►
phones the two pro phones are going to increase in size by a third of an inch
02:13:53
◼
►
to 6.1 and then go from 6.5 to 6.7 for the max.
02:14:00
◼
►
Right, so the idea here is that the one that I use, and you may use this too, the 6.1,
02:14:08
◼
►
right, or the, no, the 5.8, which is the iPhone X.
02:14:13
◼
►
The iPhone X, not max, just iPhone X size, which is already bigger than the iPhone 8,
02:14:22
◼
►
gonna they're not gonna make that one anymore they're gonna make it the size
02:14:27
◼
►
that we think of now is the iPhone 11 or the 10r size right and that is gonna be
02:14:31
◼
►
the small one and then Pro Max one is gonna get even bigger because I which
02:14:38
◼
►
makes sense to me because people who want the big phone probably always want
02:14:41
◼
►
it to be an even bigger phone and then in exchange for that the 11 which is
02:14:47
◼
►
currently available only in that one size is gonna get a little buddy yeah
02:14:51
◼
►
who is actually probably in the ballpark or maybe slightly larger than that kind of classic iPhone 6,
02:15:00
◼
►
7, 8 size. But a 10 class. Yeah, right. Corner to corner, round corner display, OLED,
02:15:07
◼
►
two camera system on the back, which I presume will be the same. I think it has proven to be
02:15:13
◼
►
the right decision and is extremely popular to have the second lens be the ultra wide angle
02:15:18
◼
►
instead of telephoto. That's it's, you know, it all makes
02:15:24
◼
►
sense. It's not fascinating in the sense of why in the world
02:15:27
◼
►
would they do that? Except for the fact that, God damn it, I
02:15:31
◼
►
wish that the best pro one was not bigger.
02:15:33
◼
►
Right? Well, I think this is if this is their strategy. I think
02:15:37
◼
►
that is the question I've got about how they market this stuff.
02:15:40
◼
►
Because I get if you're shopping based on, I want the cutting
02:15:45
◼
►
Edge features, so I want the iPhone Pro, then you know, and you like a smaller phone, you're
02:15:50
◼
►
going to get the 6.1 inch and it's going to be bigger than the phone you've got now.
02:15:54
◼
►
But if your number one thing is like, I want the smaller phone and you can save money and
02:16:01
◼
►
you still get two cameras, then this is my question because I'm that person.
02:16:06
◼
►
I look at this and I think, I'm just going to get the iPhone, you know, 12 base model
02:16:10
◼
►
next year rather than the Pro.
02:16:12
◼
►
And if it's different, if it's like, yeah, it's easier to hold in my hand and it isn't
02:16:16
◼
►
getting bigger in size, maybe, I don't know.
02:16:20
◼
►
It's an interesting question.
02:16:22
◼
►
I also, it occurs to me and I actually broke out a ruler and it's stupid because you can't
02:16:26
◼
►
really measure the stuff for the ruler, but I broke out a ruler and I started thinking
02:16:30
◼
►
like what if the pro ones have more of an edge to edge display, like less of a black
02:16:38
◼
►
bezel between where the display is like in the same way that the iPhone 10 are and 11
02:16:45
◼
►
LCDs have more of a bezel than the OLED ones.
02:16:50
◼
►
What if on these pro ones the the bezel goes even closer to the edge almost like almost
02:16:57
◼
►
or even does wrap around a little bit like some a lot of Android phones do.
02:17:06
◼
►
Maybe the actual physical size of the device is,
02:17:10
◼
►
I want to say isn't larger at all,
02:17:13
◼
►
but I found it hard with a ruler
02:17:15
◼
►
to find a third of an inch diagonally,
02:17:17
◼
►
but you can kind of come close.
02:17:20
◼
►
You kind of get maybe a quarter of an inch, right?
02:17:22
◼
►
There's sort of an eight,
02:17:23
◼
►
about maybe about an eighth of an inch.
02:17:24
◼
►
I'm looking at it now of bezel around here.
02:17:27
◼
►
- The 11 is not a, I mean, it's bigger than I'm used to,
02:17:33
◼
►
but it's not a terrible size.
02:17:35
◼
►
It's it's you know, but for people who already think the phone is too large.
02:17:39
◼
►
This actually might be a really nice thing saying no, we're going to have a
02:17:41
◼
►
mainline one that's 5.4 like that's going to be a relief for all those people
02:17:45
◼
►
who never liked having to use a larger phone,
02:17:48
◼
►
even if it's not as small as the five was right. I all I'm
02:17:52
◼
►
saying is I think it's possible by expanding into the bezels and then
02:17:56
◼
►
and then it would visually separate the two right then there's so if there's an
02:18:01
◼
►
iPhone 12 and an iPhone 12 Pro, and they're both 6.1 inch
02:18:06
◼
►
displays. The pro could be visually more impressive by
02:18:11
◼
►
having this display that expands even further to the corners of
02:18:15
◼
►
the devices and is actually a slightly physically smaller
02:18:18
◼
►
device that is maybe only slightly bigger than the 5.8
02:18:22
◼
►
please please please let that be.
02:18:26
◼
►
Please let that be true.
02:18:27
◼
►
But I, you know, and it is, you know,
02:18:31
◼
►
and why would Apple do that?
02:18:32
◼
►
Well, you know, there are some people
02:18:35
◼
►
who really like that aesthetic and at least, you know,
02:18:38
◼
►
and as long as it does a good job
02:18:40
◼
►
of not recognizing hand gestures
02:18:42
◼
►
when you don't want them and stuff like that, you know,
02:18:45
◼
►
but in the realm of people who look at all phones,
02:18:49
◼
►
as opposed to only judging iPhones
02:18:51
◼
►
and sort of ignoring the Android world,
02:18:52
◼
►
the fact that the, you know, even the 11 Pro and Pro Max have
02:18:58
◼
►
in the premium Android world, large bezels. It's a fact. So
02:19:04
◼
►
I'm optimistic that just you can't go by the corner to corner
02:19:09
◼
►
screen dimensions to judge the increase in physical device
02:19:13
◼
►
different dimensions, is what I'm saying. Sure, I can see
02:19:17
◼
►
that. But maybe I'm just saying that to myself, because that's
02:19:19
◼
►
what I want.
02:19:21
◼
►
Well, let's so the the and just for reference here the Samsung Galaxy Note 10+ is a 6.8.
02:19:30
◼
►
So if you're talking about like what's the competition in terms of the big screen phone
02:19:37
◼
►
by going to six point from 6.5 to 6.7 they are pushing the Pro Max up to you know Samsung Galaxy
02:19:46
◼
►
kind of size, which on the Galaxy Note, the large one. And that's, you know, there's a market,
02:19:52
◼
►
there's a market. There are people for whom a phone can never be too big. And that's not me,
02:19:58
◼
►
but I know some people like that. And, you know, Apple, I think it's smart to chase those people
02:20:03
◼
►
because they want the big phone. Yeah. And, you know, the Note is a good device to look at for
02:20:10
◼
►
what a more edge to edge wrap around the side a bit display could look like. Right.
02:20:16
◼
►
So, you know, that that anyway, that's my hope. Anyway, I had a bit of, as we call it
02:20:25
◼
►
in the industry, although I don't usually use it. Follow out. And oh, with you and with
02:20:32
◼
►
you and Mike on up on the hereto on the priorly mentioned upgrade 275 was was on the the scheduling
02:20:45
◼
►
And the idea that is Ming Chi Kuo seems to suggest that Apple has plans for future first half of the year new iPhones. I
02:20:52
◼
►
Think Mike Mike seemed to interpret that as separating like the 11 and the 11 Pro
02:20:58
◼
►
Right doing the 11 style phones earlier in the year and the pro ones in September
02:21:06
◼
►
And I think if you think about it, it's that's not it at all. I think it is about
02:21:11
◼
►
regularizing these SE phones
02:21:17
◼
►
And if you really think about if you think about the September new phones which have been the case for many many years now
02:21:24
◼
►
They're effectively the
02:21:28
◼
►
2020 model year phones right like all the enthusiasts jump and buy them
02:21:33
◼
►
immediately in the fourth quarter of the calendar year
02:21:37
◼
►
Right. I pre-ordered mine that on day one sure but most of them
02:21:42
◼
►
These are the phones that are going to be on sale as the top of the line iPhone from January
02:21:48
◼
►
until September 11th or 12th or 13th or whatever, whenever they held the event.
02:21:56
◼
►
So for most of the 2020 calendar year, these are the premier phones.
02:22:00
◼
►
So I think that this schedule, this SE schedule, for lack of a better word, is about getting
02:22:10
◼
►
a lower tier but still top of the line chipset in the market at a lower price but not wasting
02:22:19
◼
►
time at September with even more phones right and they've already seemed to be expanding to four
02:22:25
◼
►
phones at the top end right so who wants five in that group and one of them is old and lessened
02:22:33
◼
►
well and he has that rumor which i actually think is a really interesting rumor which is the idea
02:22:37
◼
►
that in 2021 they're going to do another SE style phone, but what they're going to do is they're
02:22:42
◼
►
going to take the home button out and put touch ID on like one of the side buttons. Yeah, which
02:22:52
◼
►
is that's also kind of wacky, but an interesting idea. And, you know, it's not something I would
02:22:58
◼
►
have come up with, but I think it's an interesting idea. I think you're right. I think it would be
02:23:02
◼
►
be awfully hard to separate the like the 11 and the 11 Pro because you'd be you
02:23:09
◼
►
know using an older chip generation in one of them presumably the lower end one
02:23:13
◼
►
which means it's even more of an afterthought and I don't think that's
02:23:17
◼
►
the message they want to sell it didn't you know but but there's room for more
02:23:21
◼
►
iPhone rollout I think what we're seeing here like if this described thing
02:23:25
◼
►
happens Apple is going to say we have five different iPhones and we'll roll
02:23:29
◼
►
the big ones out in the fall, and then there'll be some other ones, you know, or
02:23:33
◼
►
at least one other one that's going to come out later, and you don't need to
02:23:36
◼
►
worry about it too much, but we're going to do that too. And I think this is where
02:23:40
◼
►
we are now, is there used to be an iPhone, and the iPhones keep growing because
02:23:43
◼
►
Apple realizes that they, you know, different people want different things
02:23:48
◼
►
out of the iPhone these days, and that's a one way to sell more iPhones, is to
02:23:52
◼
►
give people these choices so that they can find one that they actually want to
02:23:56
◼
►
upgrade to. Right, and it's, you know, it's their most popular, most important
02:23:59
◼
►
important financially most used product.
02:24:02
◼
►
- And yet it's the one that until very recently
02:24:06
◼
►
had had the fewest options.
02:24:07
◼
►
I mean, 'cause honestly even, I mean, I don't wanna,
02:24:10
◼
►
I've just never been a fan of the plus sized ones.
02:24:12
◼
►
I like the max size one even better.
02:24:14
◼
►
There was something about the dimensions of the plus one
02:24:16
◼
►
that really never sat well with me personally,
02:24:18
◼
►
but even then it still was just two sizes of the same thing.
02:24:23
◼
►
And yes, the plus ones had slightly better cameras
02:24:26
◼
►
Yes, I still won't stop complaining about that as someone who wouldn't buy a plus but wanted the best camera
02:24:32
◼
►
But it wasn't nearly as much variety as we have even just today
02:24:38
◼
►
before this 2020 rumor of what might be coming but the
02:24:42
◼
►
starting last year with the 10r and
02:24:47
◼
►
10s and 10s max was a much wider variety of options for hey, I want a new
02:24:54
◼
►
Excellent top-of-the-line chipset excellent camera, you know
02:24:59
◼
►
iPhone way more variety there in terms of well, I would be delighted to
02:25:05
◼
►
Spend $300 less and have this excellent LCD screen with slightly larger bezels, you know here
02:25:13
◼
►
I'm looking at it in the store side by side. Yeah, I'll just take this one
02:25:15
◼
►
Right. That's a great option. Yeah, and yes, they raise the prices to get the OLED ones to the prices that they're at now
02:25:25
◼
►
But I think it makes way more sense.
02:25:27
◼
►
And if they even as we said that there's, you know, we could always find phones that
02:25:31
◼
►
that we wish they were in a dream world that they'd still make one with a four inch diagonal
02:25:35
◼
►
screen for people who really do want a tiny little iPhone.
02:25:40
◼
►
But this sounds like a much like a much more robust lineup.
02:25:43
◼
►
And as we were talking earlier about Mac books, I really feel like there's a market for all
02:25:47
◼
►
of these phones if they come out as rumored.
02:25:52
◼
►
number of people sheer number of people who buy iPhones right like you don't have to have
02:25:58
◼
►
a huge slice of the market for it to be a huge number of people and if the net result
02:26:03
◼
►
is you sell more iPhones that's what they want right like if they're not going to make
02:26:07
◼
►
an iPhone that literally is going to do nothing but take sales away from the two iPhones that
02:26:11
◼
►
are bracketing it like right why would you even do that unless unless it's pulling a
02:26:16
◼
►
lot of people up from a cheaper model and you're making more profit but I think they're
02:26:22
◼
►
doing what, you know, it's the opposite of what Samsung did, which is just throw a whole
02:26:26
◼
►
bunch of phone models out there and see which one sold.
02:26:28
◼
►
And then they learned from it.
02:26:29
◼
►
With Apple, it's sort of starting very focused on like a product that they try to sell to
02:26:34
◼
►
everybody and realizing now that they can't do that anymore.
02:26:37
◼
►
So if we have five brand new iPhones in 2020, you know, bring it on.
02:26:41
◼
►
I think that's good.
02:26:42
◼
►
And I think it's good for Apple at this point in its lifespan.
02:26:46
◼
►
Now, let me complain about the woes of me.
02:26:51
◼
►
How the fuck am I going to review four iPhones?
02:26:56
◼
►
You know, it was nice two years ago when the, when the XR came out before the XS, right?
02:27:03
◼
►
So there was like two different embargos.
02:27:04
◼
►
Oh, it was fantastic.
02:27:06
◼
►
And plenty of time between them, plenty of time between them.
02:27:09
◼
►
Oh, please let these come out staggered.
02:27:12
◼
►
Please let them come out staggered.
02:27:16
◼
►
This I think to myself, isn't it fun that I get to run this website all by myself?
02:27:21
◼
►
I can take credit for every word that's ever been written on it
02:27:23
◼
►
And then three iPhones come out at once
02:27:28
◼
►
Yeah, I think the good news is it looks like the plan here is that it's it's you know
02:27:31
◼
►
What they're really doing is varying the screen size and then they've got two models two models with different screen sizes
02:27:36
◼
►
So it's not really four phones. It's two phones, which it already is. So yeah, we're already there
02:27:41
◼
►
So my technique if this happens as we're scheduled we did the same thing I did this year where I sort of skipped
02:27:46
◼
►
The pro aren't Pro Max and just did the regular 11 and 11 Pro comparison and pick the sizes. I most wanted
02:27:54
◼
►
Last but not least the heat Ming Chi Kuo has a 2021 rumor that the high-end presumably Pro iPhones
02:28:03
◼
►
Will drop the lightning port and not not for USB C, which I'm not surprised by
02:28:08
◼
►
but instead have no port whatsoever now you and Mike devoted a huge segment of
02:28:14
◼
►
Upgrade to this and I really I thought it was excellent. And so I don't want to rehash the whole thing
02:28:18
◼
►
We don't have to go into detail and you and I have already gone a little bit longer than than most podcasts do here
02:28:23
◼
►
But I still think we can't let this go without I cannot publish a podcast
02:28:27
◼
►
After this report came out and not talk about the rumor of iPhones with no port
02:28:31
◼
►
Here's my I've said this before I'll repeat myself very quickly. I've never expected
02:28:36
◼
►
iPhones to go to USB C and I know that once the iPad pros did
02:28:41
◼
►
It certainly became more plausible and it became a maybe
02:28:46
◼
►
Apple's explanation for why iPad pros got USB C from lightning is that they are?
02:28:53
◼
►
geared as replacements or alternatives to PCs right and PCs need USB
02:28:59
◼
►
iPhones that and again
02:29:03
◼
►
When in doubt take Apple at their word that description does not apply in any sense to iPhones
02:29:10
◼
►
And iPhones don't need the extra high charging they probably for thermal reasons. Maybe wouldn't use it even if they could
02:29:17
◼
►
Like you as far as I know maybe I'm wrong if I'm wrong somebody I guess will let me know on Twitter
02:29:24
◼
►
Let me know on Twitter. Don't email me
02:29:26
◼
►
It's really a lot better for me, but I don't think that
02:29:30
◼
►
Android phones with USB C ports can take advantage of say a 45 watt charger. I just don't think that works
02:29:37
◼
►
I don't think it's feasible. But if it is, well, I guess that would be a theory. But we'll get back
02:29:43
◼
►
to that in a second when we talk about removing ports and altogether, I just don't think it makes
02:29:47
◼
►
any sense. And I think that the proprietariness of lightning and the avoiding the controversy,
02:29:52
◼
►
the inevitable huge backlash from the normal person community, who would object to and
02:30:00
◼
►
immediately deem a money grab a port change, even if the port changes to the industry standard from
02:30:07
◼
►
from a proprietary one. You know, like my my sister and brother in law were not angry
02:30:16
◼
►
but asked me like they were upset because they what they do is they upgrade every other
02:30:21
◼
►
year. So my sister gets a new iPhone one year, and then the next year, her husband does and
02:30:25
◼
►
then the next year she does and they go like that. Well, in the year when it was time for
02:30:29
◼
►
somebody to upgrade to the first one with lightning, all of a sudden, their one charger
02:30:33
◼
►
in the kitchen couldn't charge both, you know, and they were upset by that. People would
02:30:38
◼
►
see it the same way. But anyway, so I never thought USB C was in play. I've been saying
02:30:41
◼
►
for a while now that it'll be lightning until they go to no ports at all. I would not have
02:30:48
◼
►
pegged 2021 is when they went to no ports at all.
02:30:53
◼
►
It's Yeah, I mean, I would love to express massive skepticism about a report like this,
02:30:59
◼
►
we've got the model right which is the headphone jack like all of my feelings
02:31:04
◼
►
about this are the same feelings I had when there was the report that they were
02:31:07
◼
►
going to get rid of the headphone jack and that was that's that's preposterous
02:31:11
◼
►
think of all the reasons that you can't do that and you know but they did it
02:31:18
◼
►
like they did it and they put a dongle in the box and they made it work and I
02:31:22
◼
►
can come up with a big list of things about why this doesn't make any sense
02:31:25
◼
►
sense like carplay and surviving a complete crash where you need to reset the firmware
02:31:32
◼
►
and charging on an external battery pack or in a car or on an airplane.
02:31:37
◼
►
Waterproofing or did you mention that?
02:31:40
◼
►
Yeah, well waterproofing is like a reason why they could do it, right?
02:31:43
◼
►
Like there's like...
02:31:44
◼
►
But the question is...
02:31:45
◼
►
That's part of the question is why?
02:31:49
◼
►
And the why for removing the headphone port, there's a couple that I, you know, I think
02:31:50
◼
►
they're pretty obvious.
02:31:51
◼
►
one they gave was about, you know, neat, needing or at least wanting that space underneath
02:31:56
◼
►
the display. Because the head traditional headphone jack really does go a long way in
02:32:01
◼
►
compared to any modern digital port, which I think is legit. And I don't think it means
02:32:06
◼
►
they couldn't do it. Right. And that's the thing. It's not that they couldn't do a headphone
02:32:12
◼
►
jack and still have these displays. But I think it would make it much more difficult
02:32:16
◼
►
and it might compromise them in some way.
02:32:18
◼
►
And the way that the current OLED ones curve under
02:32:23
◼
►
at the top and bottom really might prevent it
02:32:26
◼
►
unless they put the headphone jack on the side
02:32:28
◼
►
or something like that, which is weird.
02:32:30
◼
►
But I think ultimately it was really is a vision that,
02:32:34
◼
►
hey, the future is wireless headphones
02:32:37
◼
►
and it's so much better that we want to help push it there
02:32:41
◼
►
by getting rid of the headphone jack.
02:32:43
◼
►
And Apple's done this in the past
02:32:46
◼
►
Where you know, it's sometimes more successfully sometimes less successfully
02:32:50
◼
►
Like I think that the hey the only ports on macbooks are going to be usbc hasn't worked out
02:32:56
◼
►
It hasn't been a disaster
02:32:57
◼
►
But it hasn't worked out as well as I think apple would have anticipated when they first came out with a usbc only macbook
02:33:06
◼
►
abandoning traditional ports and going into us with the usb
02:33:09
◼
►
original usb
02:33:11
◼
►
With the iMac turned out great and I think it helped usher in the USB era. I think dropping the headphone jack on
02:33:19
◼
►
iPhones and including headphones that do still work with it via lightning
02:33:25
◼
►
Because the air pods are too expensive to include in the package
02:33:31
◼
►
It has helped I think usher in the air pods era
02:33:35
◼
►
I think it has helped and you can say well
02:33:38
◼
►
They just wanted to sell AirPods, but I think AirPods make people happy so it made like win-win
02:33:43
◼
►
It's like win-win for Apple. They sell $160 hunt to $200 AirPods or I guess up to $249 now
02:33:50
◼
►
But I people love their AirPods right so they've ushered in a better era. What's the better era that gets rushed?
02:33:57
◼
►
Ushered in by removing the charging jack. I don't get it
02:34:02
◼
►
I yeah, that's that's I mean I get I get the argument that you're saving space on the inside
02:34:07
◼
►
I get the argument that engineering wise not having to have a port that sticks out a very particular location
02:34:12
◼
►
Gives you a lot more flexibility on the inside. But yeah, what headphones do you put in the box?
02:34:16
◼
►
Yeah, there's no lightning jack there has way
02:34:20
◼
►
There has to be a story to sell and I don't think we know it yet, you know
02:34:23
◼
►
And it must involve some sort of wireless charging technology or contact charging technology
02:34:30
◼
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Yeah with the smart connector type
02:34:32
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That's the best thing that I can come up with is what if they went to a smart connector style thing except that could handle
02:34:38
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way more power and and probably transfer way more data and also probably have some kind of a
02:34:43
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Dongle II kind of thing that you that is either wireless or that you attach via that thing that
02:34:49
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Because like carplay is a great example where you're you basically can't come out with an iPhone
02:34:54
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That doesn't work with more than half of the carplay cars that are out there
02:34:58
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Because carplay even the wireless car pay has been around for a while almost nobody has wireless carplay
02:35:03
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Right right and all of a sudden you it's a new car
02:35:07
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You buy a new iPhone and it's a huge downgrade where you go from carplay to no carplay and and charging speed is another one
02:35:15
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Yeah, okay huge. Okay. Why there are no Chi charging battery cases right is it's slow and it's inefficient
02:35:21
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It's just a bad idea
02:35:22
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so Apple would have to either
02:35:24
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There's a new Qi that we don't know about or that is coming or Apple would have to reinvent
02:35:28
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Like they could do a mag safety kind of thing if they wanted to I don't know
02:35:33
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It's it is that for me I get hung up there are solutions here, but I get up hung up on the why like why?
02:35:39
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What is the benefit to the user in eliminating this port and I am having a hard time seeing it other than I mean?
02:35:46
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Waterproofing would be nice right to finally say because like if you drop your phone in the ocean today
02:35:50
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and it dies even though it's got all that water and dust resistance in it
02:35:54
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it's your fault and Apple won't fix it unless you pay them it's not
02:35:58
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warrantied even though the water-resistant water damage is not
02:36:01
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covered and like it would be great if the iPhone covered water damage and like
02:36:05
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no it's not going to fail we promise and if getting rid of this port did that
02:36:09
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then I could sort of see that but even so that's quite a cost just to get
02:36:14
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waterproofing to be better. And it's true that there's an example of an iOS
02:36:18
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device with no ports it's the Apple watch and it you know comes with its own custom charger and
02:36:24
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it latches on the back but part of the reason it can latch on the back is that the back has
02:36:28
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like this big round feeling line right now it's not flat yeah it's got a big round sensor blob on
02:36:34
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it and also by the way like I don't ever run betas on Apple watch in the summertime because if they
02:36:40
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if it dies like you can't do a reset because there's no port on it is that going to happen
02:36:47
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to the iPhone too. It's weird. It's just, again, I would brush it off if it weren't for the fact
02:36:53
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that we just went through this and maybe this is going to happen again, but it hasn't come into
02:36:58
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focus yet about like, if this is true, why is it true? And I don't know. I don't know why.
02:37:04
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There's, it's gotta be a story that we don't know, you know? Right. That's to me, the more intriguing
02:37:09
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thing. And I do believe there will be, I believe, you know, what's the over-under without the
02:37:16
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Mingchi quo rumor I would have said the rumor it get rid of the lightning port for no port at all it may be like
02:37:24
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Sure, you know give it five more years and we'd have wireless charging that could
02:37:30
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Compete with you know current high-speed quote-unquote high-speed charging for phones
02:37:34
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But you can't go from current high-speed charging for phones and say the fastest you get is Chi
02:37:40
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Like you know, I just had one yet just this week
02:37:43
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It happens maybe once a month as I put my phone on the nightstand key charger wrong and it doesn't light up
02:37:48
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And I've it's been so long since I've done that that I'm not paying attention and I've got the sound off
02:37:54
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So I don't hear anything like I don't hear the lack of
02:37:59
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Verification that it's on and I wake I woke up in the morning and my phone was almost dead
02:38:03
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Now I didn't have to go anywhere because I work at home
02:38:06
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but if I had to go somewhere I would want to be able to charge that up to like 50% very quickly like
02:38:11
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She I would didn't put it on the Qi charger when I realized what happened
02:38:15
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I took it down to the kitchen and put it on an 18 watt charger
02:38:18
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I still have a lightning charger next to my Qi chargers and you know often it's for other devices
02:38:23
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But like sometimes it's the oh, no my phones at 10%
02:38:26
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Well, I guess it didn't stay on the Qi charger last night
02:38:29
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And I really need to top it up before I go and you'd lose
02:38:32
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You can't lose that right and not to mention like I said people who live on like that Apple came out with a battery case
02:38:38
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Well, I don't do
02:38:40
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You know Qi charging battery cases because you lose a lot of the power. It's really inefficient, and it's super slow
02:38:45
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So maybe Apple has invented something new that that's the that's part of the what is the story here?
02:38:51
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And that's why when I when I mentioned and and you mentioned like something kind of like the smart connector from different
02:38:57
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It's like okay. Well what if Apple said you know there's a better way when you do need an accessory
02:39:01
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Which is we made up we made a thing that's a magnetically attached
02:39:06
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Contact thing. It's not a port per se
02:39:08
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most people are never gonna use it but it's there for this adapter and for carplay and for for a battery case to use and
02:39:16
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We've designed a battery case that uses it like I could I could maybe see that but that better be really great
02:39:21
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Right because they're gonna need to drive adoption of that very quickly
02:39:24
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and but then the other thing that that runs into is the fact that most people the overwhelming majority people want a case on their
02:39:31
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They don't want you know, like Apple Apple's own cases now leave the bottom
02:39:35
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lip open, they round the corner but leave that whole area from speaker to speaker
02:39:40
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and the light port open. But a lot of people don't want that. They don't want a
02:39:44
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case like that because they really they feel secure when there's a lip all the
02:39:48
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way around. I mean I guess if they came out with a phone without that that
02:39:52
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needed the bottom to be open to magnetically connect, you know, they would
02:39:56
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just have to suck it up. But it would also seem to rule out the entire
02:40:01
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category of truly protective cases. You know, the sort of, yeah, you can actually throw this.
02:40:07
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Unless you have like a smart connector where, I don't know, do all the cases have their own like
02:40:12
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metal pass through something like it's, it all starts like, I can believe that it could happen,
02:40:18
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but when I start thinking about the details, it all starts to unravel and it comes kind of back
02:40:22
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to like, why are we going through this? What are we, what's the benefit of going through this?
02:40:27
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Yeah, what's the benefit? I don't get it, you know, I do get the waterproofing thing, but I just don't think it's as important
02:40:32
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You know and you know as a watch nerd
02:40:34
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I know the history with watches were long long time
02:40:37
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There was no such thing as a waterproof watch and then with wristwatches came out and you know
02:40:42
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People would just forget they had their watch on and like jump in the pool or something and shit
02:40:46
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You've just just ruined your watch right, you know, and now I've never
02:40:51
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I'm thinking in the back of my head. Yeah, I think it's true
02:40:54
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I've never owned a watch that isn't waterproof and I've been wearing a watch since I was like 13 years old
02:40:58
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Yeah, actually, I guess I had a Superman watch when I was seven years old that that wasn't
02:41:02
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Wasn't waterproof. So let me let me put an asterisk there, which I wish I wish to God
02:41:09
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I still own because wouldn't that be adorable?
02:41:11
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But you know from 13 on buying Casio digital watches, I've never owned one
02:41:18
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It isn't waterproof
02:41:18
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But I just don't think that's as important for the phone or at least not so important as to get rid of the port
02:41:23
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And it can be solved for those who need it if it's a relatively small group by putting by making it more water-resistant
02:41:29
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So that even though it's not covered and this is what they've done if you drop it in the toilet
02:41:33
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There's a good chance. It won't be dead now where you know five years ago. That wasn't true
02:41:38
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It was gonna be dead right away. There's a pretty good chance
02:41:40
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It won't be dead and that if you need absolute guaranteed
02:41:43
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I want to take this snorkeling in Hawaii you get and they're available on Amazon
02:41:47
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And they're pretty cheap you get a waterproof case and then you use it in the waterproof case
02:41:50
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and it's okay and that sort of solves the problem without forcing every single
02:41:55
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owner of this product to go through a transition and again this makes me feel
02:41:59
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very confident it won't happen except I felt this way about the headphone jack
02:42:03
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so yeah and speaking of the headphone jack this would also mean that they have
02:42:07
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to put air pods in the box with the iPhone um yeah unless there was some
02:42:10
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other weird magnetic something or other or they made a cheap air pod or I don't
02:42:15
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know what like they just said if you don't already own air pods guess what
02:42:18
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You're spending another hundred and some dollars. I mean, it's not
02:42:21
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you know in presuming if this debuts only at the pro and we're talking about thousand dollar plus phones and
02:42:29
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assuming that by 2021 the
02:42:33
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Current lower end current hundred and fifty nine dollar air pods are actually a lot cheaper for Apple to make it's maybe not
02:42:40
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Preposterous to think they'd include them in the box
02:42:44
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But then on the other hand, it feels ridiculous that for those of us who already own iPod I you know
02:42:49
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►
Air pods that I don't want I always felt a little wasteful getting all the extra wired
02:42:56
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►
Earbuds that I didn't use but this that seems extra use use for this. Yeah. Yeah, I can't see them doing it
02:43:03
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And let's not forget
02:43:05
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They also would need to put a charging solution of some kind in the box
02:43:08
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And again, right she charged she charger in the box doesn't seem right
02:43:12
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But you know, maybe they could make a cheap one or do they have an alternative charging mechanism?
02:43:16
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►
And what is that? And like, it's not unsolvable, but like complicated problems to solve. Which
02:43:24
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►
brings me back to why are we doing all of this again? And I still don't know.
02:43:29
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►
It's a fascinating rumor. And, you know, sometimes people latch on to stories, and I don't know why.
02:43:36
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►
But I can see why this one exploded on Twitter with shirt.
02:43:40
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►
people get mad. People are like mad at Apple about it. And it's like, we don't know Apple's doing
02:43:43
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►
this. Like, I think it's a good intellectual exercise because maybe they are. And it's nice
02:43:47
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►
to ask like, okay, if they are, why and what would that mean? And all of that. But like,
02:43:52
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►
we're talking about September 2021 here and it's one report. So for all we know, this is a
02:43:58
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►
different product or it's just a test or it's something that was misunderstood and this isn't
02:44:04
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►
going to happen. You know, or, or it's true like the headphone jack. We just don't know.
02:44:09
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►
All right Jason thank you. I thank you. I thank all of our sponsors. Let me see how I can do it off
02:44:15
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►
top my head. No notes. I'm not looking. You have to trust me. I got my eyes closed. Express VPN.
02:44:19
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Yep. Where it's a great VPN for your phone or computer. Linode where I'm now hosting Daring
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Fireball where you've been hosting Six Colors. A great web host with great places. Linode is
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the premier hosting for movable type and also other things. Also they're hiring if you go to
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to their career site and last but not least now I'm drawing a blank with a C
02:44:43
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not with a K it's with a C nope drawn a blank no I have to get my notes what's
02:44:50
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►
my something something Bank Clear Bank oh my god Clear Bank where you can go to
02:44:54
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raise ten thousand to ten million dollars into 20 minutes with the term
02:44:57
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►
sheet Clear Bank I should have known it with the C because it ends with the C
02:45:02
◼
►
and that's an unusual nature of it well my thanks to them Jason everybody I told
02:45:06
◼
►
I'm telling you right now, you want to listen to upgrade 275 because there's really a lot more in there
02:45:11
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►
You're honestly a lot more on the jack
02:45:16
◼
►
Also six colors and you can spell colors any way you want that pretty much
02:45:22
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►
Yeah, and it's a like daring fireball
02:45:25
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►
Hosted by movable type its software from the last decade almost two decades ago now
02:45:31
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►
But still doing its job. Oh doing a great job
02:45:35
◼
►
job. And everywhere at six colors, you can find Jason's
02:45:39
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►
writing elsewhere, including his Mac world column this week,
02:45:43
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►
where he made people angry by telling them they don't want a
02:45:46
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►
Mac. Or they don't need a Mac.
02:45:48
◼
►
Yeah, they can want it. One is fine. Just you don't need it.
02:45:51
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►
Just admit to yourself that you want it more than you need it.
02:45:54
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►
Oh, man. All right. My thanks to you. Thank you, Jason. Thank you,