The Talk Show

254: Live From WWDC 2019 With Craig Federighi and Greg Joswiak


00:00:00   (audience laughing)

00:00:02   - Good evening, podcast listeners.

00:00:05   (audience cheering)

00:00:08   It's once again time for a daring

00:00:11   fireball presentation of the Talk Show Live.

00:00:15   (audience cheering)

00:00:18   We're coming to you from Apple's

00:00:21   Worldwide Developer Conference 2019.

00:00:25   And now, the man we've all been waiting for,

00:00:29   John Gruber.

00:00:31   [APPLAUSE]

00:00:42   Welcome, welcome, welcome to the talk show.

00:00:45   I am John Gruber, your internet friend.

00:00:49   Oh, my god.

00:00:50   This is so embarrassing.

00:00:52   I am that guy.

00:00:53   I'm the guy who came out on stage with a device with a

00:00:56   beta OS.

00:00:57   And it is going off.

00:01:02   [Laughter]

00:01:05   [Applause]

00:01:23   It's a little buggy.

00:01:25   (audience laughing)

00:01:28   Ah, my blue cards.

00:01:33   All right, before we get started,

00:01:35   I would like to thank our sponsors,

00:01:37   without whom this show would not be possible.

00:01:40   First sponsor, long-time sponsor of this show,

00:01:45   Mac Stadium.

00:01:47   They do--

00:01:48   (audience applauding)

00:01:51   (audience applauding)

00:01:54   They do Mac infrastructure, they host Macs.

00:01:56   I don't know if they heard any good news on the keynote.

00:02:00   I haven't talked to them this week.

00:02:01   I mean, I know they're around,

00:02:02   and I know there's some of the fine folks are in here.

00:02:05   But they have over 20,000 Macs

00:02:09   in data centers around the world.

00:02:11   They are ready for all Mac deployments,

00:02:13   including Mac Minis, iMacs, even Xserves.

00:02:17   Am I missing something?

00:02:19   John, what am I missing?

00:02:20   Mac Pro.

00:02:23   (audience cheers)

00:02:24   Rack Malibu.

00:02:25   They are heavily invested in security, scalability,

00:02:33   and support for iOS and Mac development,

00:02:36   having a server where you can do builds,

00:02:38   all sorts of useful stuff you guys know about.

00:02:40   They're a great company.

00:02:41   This week, they're announcing ORCA.

00:02:43   That's ORCA with a K, and it stands for orchestration

00:02:48   with Kubernetes, which I was gonna pronounce Kuberneets.

00:02:52   (audience laughing)

00:02:54   And I checked, and they said Kubernetes,

00:02:57   and I thought, you know what,

00:02:57   I should have just pronounced it wrong.

00:02:58   It would have been more on brand.

00:03:00   (audience laughing)

00:03:02   I don't know why I asked.

00:03:03   But it's the only way to do native Kubernetes commands,

00:03:07   which I have no idea what that is,

00:03:08   to create and orchestrate Mac OS VMs

00:03:12   on genuine Apple hardware.

00:03:15   It is also super fast.

00:03:17   So for more information and exclusive discounts for you fine folks who are listening, go to

00:03:22   maxstadium.com/thetalkshow.

00:03:31   Our next sponsor, the Omni Group.

00:03:42   Sounds like you've heard of them.

00:03:43   Of course you have.

00:03:45   They are one of the all-time great indie iOS and Mac developers.

00:03:48   They go all the way back to Next.

00:03:50   They've been around for over 25 years, and it's a rare example of steady leadership

00:03:55   in this field, a company that just keeps on top of the game.

00:04:00   What they want to talk about is OmniFocus for the web, which just launched out of beta.

00:04:05   Now, what they could have done, what most people do for a web backend to a service is

00:04:09   They write their own web-type thing, and it's a web app,

00:04:14   and they use web technologies.

00:04:15   And instead, what these crazy people did

00:04:17   is they're using the same Objective C and Swift code

00:04:22   that OmniFocus for Mac is built with.

00:04:25   And they're running it on Mac servers.

00:04:28   And they just have a web output display from the same code.

00:04:33   Crazy, right?

00:04:35   And so for all of the consternation

00:04:37   that people like us and all the anger we have at developers who make web apps and then put

00:04:42   them in a shell and call it their Mac app.

00:04:50   The Omni group has done the right thing.

00:04:51   They took their Mac app and now it's on the web.

00:04:54   Super, super great.

00:04:57   It's so very Omni to do something so nutty sounding.

00:05:01   Check it out at check out OmniFocus for the web.

00:05:06   out more details, how to sign up for it, etc., etc.

00:05:10   OmniFocus.com/DF.

00:05:13   That's OmniFocus.com/DF.

00:05:14   Third and final sponsor, another great company I bet a lot of you guys have heard of, Slack.

00:05:28   Slack for iOS is used by millions of people every day, including me, to stay productive,

00:05:33   Whether they're bouncing between meetings or on the go, their iOS team is focused on

00:05:39   a variety of projects from connecting businesses through shared channels to inventing tools

00:05:45   for performance monitoring at very high scale, as you might imagine from how busy they are.

00:05:51   If you developers want to sweat the details and help define the future of Slack for mobile,

00:05:58   head on over to slack.com/careers.

00:06:01   That's slack.com/careers.

00:06:05   iOS app.

00:06:06   Maybe these iOS developers at Slack

00:06:09   will be Mac developers.

00:06:10   (audience laughing)

00:06:11   I don't know.

00:06:12   (audience cheering)

00:06:15   That's it for business.

00:06:19   I have a special guest to come out.

00:06:22   Actually, I guess I have two, looks like.

00:06:24   So without any further ado,

00:06:27   My guests for this evening, Craig Federighi.

00:06:32   [APPLAUSE]

00:06:35   And Greg Goswiak.

00:06:46   You got your questions.

00:06:48   [APPLAUSE]

00:06:57   - You are among your people, Craig.

00:06:59   (audience laughing)

00:07:01   - They're all our people.

00:07:02   - That was more applause than the Mac Pro guy.

00:07:04   (audience laughing)

00:07:07   - Love you, Craig!

00:07:08   (audience cheering)

00:07:11   - Jaws, you and I talked briefly yesterday,

00:07:16   and I said to you, first impressions after the keynote

00:07:19   were it was very, very exciting because you guys

00:07:22   had so much to announce that hadn't leaked in advance,

00:07:26   And that makes it fun and it makes it exciting.

00:07:28   And then I said, and it also makes me realize

00:07:30   that when more stuff does leak, it makes my job easier.

00:07:33   - You have more time to digest.

00:07:35   - More time to process.

00:07:36   We were talking backstage, you apparently,

00:07:41   there is one back Apple rumor site

00:07:43   that you were a fan of.

00:07:45   - Well, which is funny, 'cause out of context,

00:07:49   it sounds bad, 'cause I shouldn't like any rumor site,

00:07:52   but there was a rumor site, and I hope John Moltz

00:07:54   still listens to this show.

00:07:56   (audience laughing)

00:07:58   You guys know what I'm talking about.

00:07:59   Crazy Apple Rumor Site was like gospel for us.

00:08:04   Phil and I and the rest of the marketing team,

00:08:07   we read it every morning with,

00:08:10   oh my God, what is he gonna say today?

00:08:13   And what I didn't wanna tell you backstage

00:08:14   was one of our favorites was, first of all,

00:08:18   guys, take yourself back to 2002.

00:08:21   And remember, back then we had really one platform, Mac.

00:08:26   Right?

00:08:26   And so we had a little bit more time

00:08:28   to be theatrical in our keynotes.

00:08:31   You know, now we're like, get moving, get moving, get moving.

00:08:34   And so if you remember, 2002,

00:08:37   Steve had a very theatrical goodbye to Mac OS 9.

00:08:42   (audience laughing)

00:08:46   So as you remember it, it was here at WWDC,

00:08:48   back in May, I think it was Mother's Day

00:08:50   when we did those things.

00:08:51   and right after, and so he had this big scene.

00:08:55   He had dry ice in this coffin that razed

00:08:59   out of the ground, and you didn't know what's going on.

00:09:04   You've got stained glass windows in the back,

00:09:07   and church music's playing, and everybody's like,

00:09:10   WTF, what's going on?

00:09:12   And Steve comes out and quiets the audience

00:09:16   and begins to read a eulogy, right,

00:09:19   and opens up the coffin, puts a big Mac OS 9 in it,

00:09:23   and says his very tearful words he wrote, right,

00:09:28   goodbye to Mac OS 9.

00:09:30   And beautiful moment, then the coffin lowers back in,

00:09:35   and you think it's over until the next day,

00:09:38   in which John Moltz wrote the continuation of the story.

00:09:41   And for those that may remember,

00:09:43   he wrote that Mac OS 9 started reaching back out

00:09:47   from the grave saying, "I'm not dead."

00:09:49   (audience laughing)

00:09:50   And he did a very, as he wrote, just brilliant writing

00:09:53   that he did about the, you know, how Mac OS 9

00:09:57   was trying to get back out of the coffin

00:09:59   and Steve was beating it back down into the coffin.

00:10:01   (audience laughing)

00:10:03   And what made it even better is every week

00:10:05   we had a weekly marketing staff with Steve

00:10:07   and we showed Steve this, we're like,

00:10:08   this is just priceless, you gotta read this.

00:10:11   And so Steve reads it, not just to himself,

00:10:15   he reads it out loud.

00:10:17   (audience laughing)

00:10:18   So for us, it was this continuation of his battle

00:10:22   with Mac OS 9 as it's trying to say, I'm not dead yet.

00:10:26   And Steve, it was priceless, let's say that.

00:10:30   So then, the one last thing,

00:10:32   and John Moltz will probably hate us saying this,

00:10:34   but Steve goes, that guy's a pretty good writer.

00:10:37   And we can always use good writers,

00:10:41   and why don't we reach out to him,

00:10:42   see if he wants to come work at Apple?

00:10:44   So Phil says, I'll write to him,

00:10:46   'cause we wrote to him on occasion.

00:10:47   So Phil writes to John and says,

00:10:49   "Hey, any interest in coming to work at Apple?"

00:10:52   He writes back, "Only if I ever got really desperate."

00:10:57   (audience laughing)

00:11:00   There you go.

00:11:08   - All right, one of my jobs is to figure out

00:11:13   what order I wanna ask questions.

00:11:15   And there was so much stuff announced yesterday

00:11:18   that it's a struggle.

00:11:21   But I don't want to run short on time talking about the things

00:11:25   I'm most interested in.

00:11:26   So I'm going to go in that order.

00:11:28   And I can't--

00:11:29   The show is going to go downhill?

00:11:31   Yeah.

00:11:32   Wow.

00:11:34   But what I thought is--

00:11:35   I'm not really interested in the answer to this question.

00:11:37   [LAUGHTER]

00:11:39   With the head of software engineering

00:11:42   right here at our disposal for an hour,

00:11:44   I can't think of anything better to talk about than hardware.

00:11:46   [LAUGHTER]

00:11:48   [APPLAUSE]

00:11:51   And you're saying that's what you want to talk about the most?

00:11:55   That's what's most interesting to me, Sam.

00:11:59   So I need to introduce you to Dan Riccio at some point.

00:12:01   How many hardware engineers are in the audience?

00:12:03   [CHEERING]

00:12:05   How many software engineers are in the audience?

00:12:07   [CHEERING]

00:12:08   Heck yeah.

00:12:10   All right, go ahead.

00:12:11   Ask your question.

00:12:12   (audience laughing)

00:12:15   Two years ago, when two years ago,

00:12:19   Apple invited a few of us in to press out

00:12:21   for what you called a Mac roundtable,

00:12:23   and it sort of laid your road map ahead of us,

00:12:27   and sort of acknowledged the,

00:12:31   as you called it, the thermal corner

00:12:32   you'd painted yourselves in

00:12:33   with the previous generation Mac Pro,

00:12:35   and here's where we're gonna go.

00:12:36   You guys even said we have a Pro iMac coming before that.

00:12:41   All of those things have now come to pass.

00:12:43   But there was definitely last year

00:12:49   when it got to the point where there was a sort of a,

00:12:53   "Hey, by the way, that Mac Pro thing we're talking about,

00:12:56   "that's not really a 2018 thing, that's a 2019 thing."

00:13:00   The reaction from a lot of people I know was sort of,

00:13:03   why can't they just make a big tower and poop it out?

00:13:07   (audience laughing)

00:13:11   - Confusing us with a different computer company.

00:13:14   (audience laughing)

00:13:17   - The gist of it being, if this is gonna take two years,

00:13:25   this better be some fancy friggin' hardware.

00:13:29   I think that was answered, I think, you know,

00:13:31   where have we been spending our time on this

00:13:33   was answered in spades on Monday.

00:13:35   I have questions though.

00:13:40   (audience laughing)

00:13:42   'Cause I'm still not sure I understand it all.

00:13:44   So...

00:13:45   (sighs)

00:13:46   (audience laughing)

00:13:48   - You do understand the question.

00:13:49   (audience laughing)

00:13:52   - This is not like any other computer on Earth.

00:13:56   This is a lot of custom engineering.

00:13:59   And the MPX module, that's MacPro expansion.

00:14:03   Afterburner.

00:14:07   Is Afterburner, is that an MPX module?

00:14:10   Or that's a different-- - No, no, it's its own card.

00:14:13   Programmable ASIC, so can be reprogrammed in milliseconds.

00:14:18   - But what does, explain to me what that means

00:14:20   by reprogramming it.

00:14:21   Like what type of programming software stuff?

00:14:24   (laughing)

00:14:26   - Jaws revealed to me earlier today

00:14:28   that he was a computer engineer in college, so.

00:14:31   - A long time ago.

00:14:32   Yeah, I mean, you saw what we're using it for right now.

00:14:36   it literally can process six billion pixels a second,

00:14:41   doing the ProRes and ProRes RAW.

00:14:44   It is a burner, hence the name of what actually led to us

00:14:48   thinking, let's call it Afterburner.

00:14:49   - Yeah, it's essentially programmable hardware.

00:14:51   So you're programming these gates so that then,

00:14:53   once you have that going, things are going through

00:14:55   in virtually dedicated hardware speed.

00:14:57   And so that's what enables this ProRes decoding

00:15:01   to happen at such staggering speeds.

00:15:02   And to offload the rest of the hardware to do everything.

00:15:04   - But does that mean that at some point in the future

00:15:07   somebody could reprogram it to do something other than--

00:15:09   - Absolutely. - Right, so the ProRes

00:15:12   working with real size 5K-- - 8K.

00:15:15   - 8K. (audience laughing)

00:15:18   - Three streams of 8K, John. - Three streams of 8K.

00:15:21   The way that this is a great breakthrough

00:15:23   for people who work with that sort of video,

00:15:26   that's just one thing that you're announcing

00:15:27   that it can be done with. - That's right.

00:15:29   - All right. - Right, there's more to come.

00:15:32   I mean, I'm not gonna be announcing anything with it.

00:15:33   (audience laughing)

00:15:35   - One could imagine.

00:15:36   I can imagine quite a lot.

00:15:38   (audience laughing)

00:15:41   - And to your point about not being painted

00:15:42   in a thermal window, I mean, you saw the stat on this,

00:15:45   we literally move 300 cubic feet of air through there

00:15:49   a minute.

00:15:50   - Yeah, be careful walking by the thing.

00:15:52   You're just gonna get completely blown out of your office.

00:15:54   - But think about it, that's a pretty good sized room

00:15:56   that we can push that entire airflow through in a minute

00:15:59   if we need to, and that's what allows us to run this thing

00:16:02   at full speed all the time, right?

00:16:04   It doesn't have to throttle.

00:16:06   - How much are the wheels gonna cost?

00:16:10   (audience laughing)

00:16:13   - I mean, what really is a perfect wheel worth?

00:16:23   (audience laughing)

00:16:26   How many do you want?

00:16:27   - I mean, yeah.

00:16:28   How many do you need?

00:16:30   - Well, that's the thing.

00:16:31   - I'm imagining that they're very nice wheels.

00:16:33   I was really sort of hoping that the hand,

00:16:36   if there were wheels in the hands-on area, I missed 'em.

00:16:39   I really, I wanted to sit there and--

00:16:41   - There was one, and there are installment plans available.

00:16:44   (audience laughing)

00:16:47   They all save up.

00:16:48   - I have been told by a reliable source.

00:16:54   - That's, that cuts out.

00:16:58   (audience laughing)

00:17:00   - It's a stark contrast to the fun stuff.

00:17:02   - All right, it's coming out in the fall,

00:17:03   and you guys like to keep other stuff secret.

00:17:06   You're gonna show, here's a big unveil,

00:17:08   but you're not revealing everything.

00:17:09   I have been told that the Mac Pro will ship

00:17:12   with the most quote, "insane packaging"

00:17:14   that Apple has done in a while.

00:17:18   - So who's your sort?

00:17:20   - Yeah, exactly.

00:17:21   (audience laughing)

00:17:23   - You'll just have to wait to see, Jon.

00:17:25   - Yeah.

00:17:26   - But you can imagine, it won't be shitty packaging.

00:17:28   (audience laughing)

00:17:31   I told this story, and again, maybe I'm just out of touch.

00:17:38   I have since been told that there are database servers

00:17:41   with massive amounts of RAM, but during the keynote,

00:17:44   I was sitting next to someone from Apple,

00:17:49   and no, it's Bill Evans from PR, it's no big deal.

00:17:55   But when it was announced that you could configure it

00:17:58   with up to 1.5 terabytes of memory,

00:18:02   I just instantly assumed that it meant storage, like SSD,

00:18:07   and I was like, well, 1.5 terabytes isn't even that much.

00:18:09   And I said-- (laughing)

00:18:11   - Why are people applauding so much?

00:18:12   - Yeah, this is a curious reaction.

00:18:15   - And I said, he didn't mean RAM, did he?

00:18:18   And he goes, yeah, RAM.

00:18:19   And I'm like, wait, he said 1.5 terabytes.

00:18:22   And he said, just shut up and listen.

00:18:24   (audience laughing)

00:18:27   But that's serious. - That's a lot of memory.

00:18:28   It's a serious amount of memory.

00:18:30   - And in my experience, that's just,

00:18:32   my youth onward, that's just not how computers tend

00:18:37   to evolve.

00:18:38   The iMac Pro, which until Monday was the fastest computer

00:18:41   you guys have ever had announced,

00:18:44   maxes out at 256 gigabytes of RAM,

00:18:48   which to me sounds like enough to open some browser tabs.

00:18:51   (audience laughing)

00:18:54   And so the way computers have always worked in my life

00:18:56   is things happen like they double.

00:18:59   Or maybe you add another 128 and go to 384.

00:19:02   You get these numbers like that.

00:19:03   You don't just go from 256 gigabytes to 1.5 terabytes.

00:19:07   That seems crazy.

00:19:09   This machine is a sports car computer.

00:19:11   - Well, and going back to what you said,

00:19:13   the conference that we had way back in 2017,

00:19:16   we knew we had to create something really special.

00:19:18   And that's why this wasn't,

00:19:20   if you ever go walking the halls of CES

00:19:22   and you see that you can buy these chassis

00:19:23   from Taiwan and throw a chip in them and throw an operating

00:19:27   system on it, and you're in the computer business.

00:19:29   That isn't what we were trying to do.

00:19:30   We were going to create something that was going to be

00:19:32   really, really special and something we thought was

00:19:35   really designed for our pro customers,

00:19:37   including the display.

00:19:38   That's just nuts in and of itself.

00:19:40   So we knew that was going to take some time.

00:19:42   Hence why we were trying to set the expectation, not soon.

00:19:47   Well, speaking of the display, the Pro Display XDR is

00:19:51   gorgeous, it is incredible.

00:19:53   It was funny though, doing some of the behind the scenes stuff with the media and getting

00:19:58   to see some side by side comparisons with some competing products.

00:20:02   They kept calling it the 6K display and I couldn't tell if they were talking about the

00:20:05   pixels of the price.

00:20:07   I honest to God.

00:20:13   I thought, because usually the people from product marketing are very precisely spoken.

00:20:22   And I thought, and it was a really good presentation

00:20:25   that was really well rehearsed and very,

00:20:27   you know, like yeah, I could see the difference.

00:20:29   And I was like, I can't believe she keeps calling it

00:20:31   the 6K display, like, enough already,

00:20:34   stop rubbing my nose.

00:20:35   - You just cough by like a thousand times.

00:20:37   - Right.

00:20:38   (laughing)

00:20:40   The matte finish, which you're not really calling

00:20:44   a matte finish, you're calling it a nano--

00:20:46   - Nano texture.

00:20:47   That's because, and you probably got the briefing,

00:20:49   and the normal matte that people do,

00:20:52   causes this sparkle,

00:20:53   or causes this just really weird effect on the screen.

00:20:56   And this is a process unlike anybody that's done before,

00:20:58   that etches the glass in a way that,

00:21:01   if you do the little test and shine a bright light on it,

00:21:03   you see that it handles the glare

00:21:06   in a way that no one's done before.

00:21:08   It's an incredible process that we invented to do that.

00:21:11   To make it clear, the standard display

00:21:14   has industry-leading anti-reflective coating.

00:21:17   so it's wonderful in the base config,

00:21:20   but if you really want the matte,

00:21:22   the nano texture's just nuts, right?

00:21:25   - Yeah, and side by side,

00:21:27   I don't know how many people got to see it side by side,

00:21:28   but I did, and when you're looking at it straight on

00:21:31   with no glare, they look identical.

00:21:34   You cannot tell them apart.

00:21:35   The color's the same, the brightness is the same.

00:21:37   It's remarkable, and then if you angle your head

00:21:38   in a way to kind of get like a glare,

00:21:40   it is like there is no glare on the matte one.

00:21:43   It is really something.

00:21:45   - Yeah, it really is a special display.

00:21:47   The amount of engineering that went in

00:21:49   by our display team is just incredible.

00:21:50   Everything from the blue LEDs to how the light

00:21:53   is literally shaped, going through the LCD itself.

00:21:58   You get a million to one contrast ratio,

00:22:00   and as you heard Colleen, didn't Colleen do a great job

00:22:03   on stage, by the way?

00:22:04   (audience applauding)

00:22:12   - It's extreme dynamic range.

00:22:16   - I joke about calling it the 6K display.

00:22:18   It is expensive.

00:22:20   And I think that from what I've seen in the last two days,

00:22:23   there's, I think some people are seeing this wrong,

00:22:26   or where it fits on the marketplace,

00:22:28   that it is not for everybody.

00:22:32   It is really truly meant for people who are doing work

00:22:35   that demands these insane specs.

00:22:38   It's not, you know, like--

00:22:41   - Well, you saw the competitive benchmark, right,

00:22:43   which is the display that we showed in the keynote.

00:22:45   The reference, the gold standard, costs $43,000.

00:22:49   And what's amazing about it is you see them

00:22:51   in that whole lineup you saw.

00:22:54   That reference display can only keep the brightness up

00:22:58   on that image for a very short period of time.

00:23:01   The more white that's in that image,

00:23:03   it actually has a hardware light

00:23:05   that stays green when it's at brightness,

00:23:08   and within sometimes seconds,

00:23:11   it has to go amber to tell you no longer trust this image.

00:23:14   And that's the reference display at $43,000.

00:23:16   So we've blown that away at just over a tenth the price.

00:23:21   - Yeah, and the message, it seems very clear

00:23:25   that it really will enable that in a lot of

00:23:28   seriously professional Hollywood pipelines,

00:23:30   there's only one of those displays at the end of the chain

00:23:33   and footage comes out of the camera

00:23:34   and starts going process and isn't being looked at

00:23:37   even by these pros on a true reference display

00:23:40   until it gets to the end and then all of a sudden

00:23:42   you're like hey, your shirt's the wrong color.

00:23:43   What are you doing?

00:23:44   - Totally true, now everybody in the workflow can have one.

00:23:47   So we're super proud of the work our engineers did on it,

00:23:51   it's incredible.

00:23:52   - All right, let's talk software.

00:23:54   - All right.

00:23:54   (audience laughs)

00:23:56   (audience applauds)

00:23:59   - Mac OS Catalina, let's just go Mac to Mac,

00:24:05   we'll go hardware to software.

00:24:06   - Same thing we did in the keynote, by the way.

00:24:09   I know I'm gonna misspeak here

00:24:12   because the way my brain works,

00:24:14   it's like a hashing algorithm.

00:24:16   I'm gonna confuse catalyst with Catalina

00:24:19   probably every time I say it,

00:24:21   but I'll try to keep it straight.

00:24:23   I think this is the order you introduced,

00:24:29   where you talked about the iTunes

00:24:31   and you added a great segment

00:24:32   where you went through the history of iTunes

00:24:34   and how simple it was in the early days

00:24:36   and how it kept taking on more and more weight.

00:24:39   And so now we have music, which is just music,

00:24:44   but is born from the roots of what we knew as iTunes

00:24:48   with the same playlists and stuff like that.

00:24:52   - Super fast.

00:24:53   - A podcast app, which is written using CataList.

00:24:58   - Correct.

00:24:58   - And the TV app.

00:25:02   - Yep.

00:25:02   - Is the TV app a CataList app as well?

00:25:05   - No.

00:25:06   - Of those three, just podcasts.

00:25:09   Of those three, just podcasts.

00:25:12   - Yeah.

00:25:13   And I will say, I mean I have not installed it,

00:25:16   so I can't say that using it does,

00:25:19   but getting a demo and seeing it,

00:25:22   the podcast app looks like the sibling to the music app.

00:25:27   In terms of the concerns that I've had,

00:25:30   I know that other people have had,

00:25:31   that what we now know as Catalyst

00:25:33   wasn't going to let you make apps

00:25:35   that look like a real Mac app.

00:25:37   - Right.

00:25:38   - And I don't think that's true at all.

00:25:40   At least in what we see now this year.

00:25:42   - Oh sure, no, I mean, CataList certainly,

00:25:44   well it's UIKit API, so you've got a UI view

00:25:46   instead of an NS view.

00:25:48   I mean, it's a fully native framework,

00:25:50   and we have an appropriate set of controls,

00:25:52   and you can take advantage of all the platform features

00:25:54   to build a really distinctive experience.

00:25:56   So it's definitely the case that if you

00:25:59   just push the Mac button in Interface Builder

00:26:02   and build the app, that you're gonna get

00:26:04   a some degree of Mac-ification, but it really is

00:26:08   for developers to take some care to do the design work

00:26:13   to make a great Mac experience, but you don't have

00:26:15   to at least rewrite all of your code in order to do that.

00:26:18   So you can have one code base and one team

00:26:22   who understands one set of frameworks to do that work.

00:26:25   But it's a parallel native framework set for the Mac.

00:26:29   - Can you, like let's say you have an iOS app

00:26:33   and you click the checkbox, add it to Mac,

00:26:37   and then you spend some time really Mac-ifying it

00:26:40   and doing things that only make sense on the Mac

00:26:42   or should be different on the Mac.

00:26:44   Can you also call into AppKit?

00:26:48   Or if you're a Catalyst app, you're in UIKit,

00:26:52   and there's like a boundary.

00:26:54   - Yeah, I mean, there's some indirect ways.

00:26:55   Like if you have a separate window in the app

00:26:57   and you wanna, and that's Inspector Palette

00:26:59   or some other part of your app

00:27:01   that you wanna use AppKit, you can.

00:27:03   You can't blend in the same view hierarchy,

00:27:05   both those technologies.

00:27:06   They run in the same process today, which is different.

00:27:09   As I know some people who've done some tear downs

00:27:11   of last year's technology, they ran in.

00:27:13   (audience laughing)

00:27:15   Thank you.

00:27:16   (audience laughing)

00:27:19   Now it's one process model,

00:27:22   so it's much, much tighter integration,

00:27:24   but still, it's not a blended view hierarchy.

00:27:25   But if you have different parts of your app,

00:27:26   you could write them.

00:27:27   - But in loose terms, similar to in the old days

00:27:30   when you could have a Cocoa app

00:27:31   that called out the carbon APIs in a certain way.

00:27:34   - I'm not comfortable with that analogy.

00:27:36   (audience laughs)

00:27:39   - Design-wise, I'm really happy to see some color

00:27:51   coming back into the interface, sidebar items with color.

00:27:56   I know design trends, like any kind of fashion,

00:28:01   They all go through cycles.

00:28:03   But I feel like the monochrome, over-reliance on a

00:28:06   monochrome look just kind of got old.

00:28:10   I don't know.

00:28:10   There's a cheerfulness to all of the OSes that I think came

00:28:14   out on Monday that I appreciate.

00:28:17   -Oh, good.

00:28:17   Yeah, I think there's a tension between deference to

00:28:20   the main content of the window and that kind of

00:28:25   cheerfulness that you described.

00:28:26   And in the case of the media apps, the content in the main

00:28:30   part of the window is itself super commanding.

00:28:35   And so actually having a colorful sidebar

00:28:38   doesn't really compete.

00:28:40   The Finder's a little bit of a different case, right?

00:28:42   Where the main content of the window,

00:28:43   if you have a list view or something,

00:28:45   you can really have your attention drawn

00:28:48   to a bright sidebar versus the content in the window.

00:28:51   But you're right, this is something where I think

00:28:53   our experience and our tastes evolve over time.

00:28:55   - Yeah.

00:28:58   And I feel like there's a nice growing visual symbiosis

00:29:02   between iOS and Mac OS.

00:29:04   And I know that they haven't--

00:29:08   they've looked related for a while.

00:29:09   But there's something about this year's releases that, to

00:29:11   me, feels a little bit more coherent.

00:29:13   And maybe I'm reading into a little bit too much with

00:29:16   things like Catalyst and knowing that the podcast app

00:29:19   literally shares source code with the iOS version.

00:29:26   but they feel like they're of a family in a way that,

00:29:28   even more than ever.

00:29:30   - Yeah, and I think that's, you know,

00:29:31   when we first released the first set of apps

00:29:34   that used the Catalyst technology last year,

00:29:36   some of the concerns that were voiced by members

00:29:40   of the Mac community, such as yourselves,

00:29:42   placed a certain amount on the technology

00:29:46   that was really some design decisions we'd made.

00:29:49   So there's certainly some things

00:29:50   that were underlying technology behaviors,

00:29:51   but there were other just pure design choices

00:29:53   about, you know, sizes of items in the sidebar

00:29:55   and where was the search field,

00:29:57   and all of those kinds of things

00:29:58   that were different design teams

00:30:00   kind of pushing the bounds of what is the right future

00:30:05   for a media-oriented design on the Mac.

00:30:08   And some people said, oh my gosh, there's this new app,

00:30:10   it has this new design, oh, and it's built

00:30:12   using this technology, that must be a byproduct

00:30:14   of the technology.

00:30:15   In fact, those were design decisions.

00:30:17   And I think we're finding our balance now,

00:30:19   pulling back in a couple areas there,

00:30:21   and the underlying technology is much refined now this year.

00:30:25   And they really are true Mac apps.

00:30:30   You don't have to distribute them through the Mac App Store.

00:30:33   Same rules as--

00:30:35   - Yeah, yeah, that's an implementation choice.

00:30:36   Which frameworks you want to use to build your app is

00:30:40   really just an implementation detail as far as the platform

00:30:43   is concerned.

00:30:44   - If you want a note, I believe it was you.

00:30:46   But see, I think you scared people on Stage Monday.

00:30:52   Because you introduced Cat.

00:30:55   And then you said, we look forward to seeing your great

00:30:58   apps in the Mac App Store.

00:30:59   And I feel like--

00:31:01   - We always got to say that story.

00:31:01   - I know, right.

00:31:02   [LAUGHTER]

00:31:06   - And we do.

00:31:07   We look forward to seeing your great apps in the Mac App

00:31:09   Store.

00:31:09   - But the paranoid among us think, oh, god, they're going

00:31:11   to make us go to the Mac App Store.

00:31:13   But that's not the case.

00:31:14   - No, yeah.

00:31:15   Come on.

00:31:15   Trust us.

00:31:16   Jeez.

00:31:16   [LAUGHTER]

00:31:17   - Who's this?

00:31:20   Another really cool, just in seeing it in person

00:31:25   and playing with it, it just seems impossibly

00:31:30   low latency as sidecar.

00:31:33   This is the new feature where you can go up

00:31:36   to your display menu on your Mac,

00:31:38   and if you have an iPad tied to your iCloud account,

00:31:42   it'll show up as a target, and you can select it,

00:31:44   the iPad will spring to life and show up

00:31:46   as a second display on your Mac.

00:31:50   wired or wirelessly with extremely low latency

00:31:54   and it lets you use the pencil as an input

00:31:56   in any Mac app that already supports

00:31:58   the long-standing tablet.

00:32:00   - Drawing tablet, yeah.

00:32:02   - Yeah.

00:32:03   - We agree, it's awesome.

00:32:11   (audience laughs)

00:32:12   - No argument here.

00:32:13   - There's some interesting decisions there

00:32:17   where on the Sidecar interface at the bottom,

00:32:20   what you get is a virtual,

00:32:23   the same buttons you would get

00:32:26   if you were getting a touch bar,

00:32:28   even if you're running it on a Mac without a touch bar.

00:32:31   - That's right. - Right.

00:32:32   So whatever your app would have on the touch bar,

00:32:35   you have all along the bottom of the iPad app,

00:32:39   of the iPad for Sidecar, and then on the left side,

00:32:42   you have buttons you can use

00:32:44   for the command control option shift

00:32:46   so that you can, if you shift to select multiple items,

00:32:50   just hold it with your thumb,

00:32:52   drag a couple things, select, select, select,

00:32:54   and you're doing this.

00:32:55   But the main area of the screen is not a touch screen.

00:32:59   It is, it takes pencil input,

00:33:01   and you can use your mouse or your trackpad

00:33:03   and move the mouse over,

00:33:04   but you really are using it as a Mac display,

00:33:07   not as a touch Mac.

00:33:10   - Yeah, completely.

00:33:11   I mean, we don't think you take

00:33:12   an arbitrary Mac user interface with feature sizes

00:33:16   and so forth that were optimized for really precise input

00:33:18   like a mouse and throw it on a touchscreen,

00:33:21   that you're gonna get a great experience there.

00:33:23   So we're making clear that your Mac app is to be used

00:33:27   like a Mac app, and yeah, if you have a pencil,

00:33:29   that's a really precise instrument and you can use that.

00:33:32   And we really, I mean, it worked out super well

00:33:36   that we have so many apps, including a lot of pro apps,

00:33:38   that do take advantage of the touch bar

00:33:41   to provide the set of controls they thought

00:33:43   were really useful for a given context in the app,

00:33:46   that we could put that same implementation

00:33:49   that the app has done, we could channel

00:33:52   right onto your sidecar display.

00:33:54   And this is on systems like iMacs and the new Mac Pro

00:33:59   where, yeah, you don't have a touch bar,

00:34:01   but you take advantage of the developer's work there

00:34:03   in a context that makes a ton of sense.

00:34:05   It works really well.

00:34:05   - Yeah, it's really very impressive, speed-wise.

00:34:08   I like it.

00:34:11   A huge feature to me, and it just is near and dear to my heart,

00:34:15   is on the accessibility angle, the--

00:34:19   - Voice control.

00:34:21   - Apple has done such a great job with accessibility

00:34:23   for as long as I can remember, and the current version

00:34:26   of Mac OS and iOS lead the industry in accessibility

00:34:29   in more ways than we even have time to delineate,

00:34:32   but the new voice control stuff--

00:34:35   [APPLAUSE]

00:34:38   (audience applauding)

00:34:41   I wasn't at the State of the Union.

00:34:46   I was busy with other meetings,

00:34:49   but I heard that there were on-stage demos

00:34:51   of the voice controls live in the State of the Union,

00:34:54   and they taunted the demo gods and survived.

00:34:58   - Well, there was, I mean, the stage environment

00:35:01   is a tough one for voice with reverb

00:35:03   and the speakers and all of that,

00:35:05   and so there was one word, I think it was like send

00:35:07   or something that was really tough on the mics there.

00:35:12   But it works phenomenally well, and I can say we,

00:35:16   a few months ago we had a com meeting

00:35:18   for the whole software organization,

00:35:22   and someone came out to demonstrate

00:35:27   the use of voice control, and I'm sort of backstage,

00:35:31   ready to come back out.

00:35:33   And I mean, there are friggin' tears in my eyes.

00:35:35   I mean, it's one of those technologies,

00:35:37   you just see it used, and not only are you just

00:35:41   amazed by it, but also just realizing

00:35:45   what it can mean to so many people.

00:35:47   And thinking about the passion that went into the members

00:35:52   of the accessibility team, and the Siri team,

00:35:56   and everyone who pulled that together,

00:35:58   it's just awesome.

00:36:01   I mean, this is some of the most touching things we do.

00:36:06   And so, yeah, I was so happy we were able

00:36:10   to really properly show it to the rest of the world

00:36:14   in a way that I think conveyed how much it can mean.

00:36:16   - Yeah, and the movie featured a gentleman

00:36:20   who obviously has some motor skill deficiencies

00:36:23   or limits, however you wanna say it.

00:36:26   But my interesting thing is he actually,

00:36:29   it wasn't just that you made a movie of him using it.

00:36:31   He was actually somebody who you guys consulted with

00:36:34   and studied and took feedback from.

00:36:37   And he'd say, yeah, but it would be better if this.

00:36:39   And it's like, oh, yeah, we could-- all right.

00:36:41   - Absolutely.

00:36:42   Yeah, and members of our accessibility team,

00:36:46   both on the core engineering and QA team and usability team,

00:36:55   have themselves a wide range of abilities.

00:36:58   And so we're living this in-house as well.

00:37:03   And so these technologies really impact people

00:37:05   at Apple who are literally working on the project.

00:37:08   One of the demos I saw was on the Mac.

00:37:11   And part of the great thing about this accessibility story

00:37:13   with voice control is--

00:37:14   It's on iOS.

00:37:15   It is on iOS, too.

00:37:16   And I think that's great.

00:37:17   And it fits in with this theme I'm

00:37:20   trying to have, a recurring theme here.

00:37:24   But I feel like this is one of those things where--

00:37:27   Even dark mode, dark mode was a last year on the Mac,

00:37:30   now it's this year on iOS.

00:37:31   This accessibility thing, here it is,

00:37:33   they're both on the same day,

00:37:34   and it's clearly the same team is making it,

00:37:39   'cause you do it the same way.

00:37:41   So for however different Mac and iOS input is,

00:37:45   using a mouse and keyboard or using a touchscreen,

00:37:47   this accessibility stuff is the same,

00:37:49   and so developers who can do it on the one platform

00:37:53   can transfer that expertise to the other platform

00:37:56   and be accessible there in the same way.

00:37:57   - That's right, and you'd be, I mean, this theme,

00:37:59   you're not so subtly setting as a subtext for us all.

00:38:03   (audience laughing)

00:38:05   It is, certainly, I mean, if you look at the beginnings

00:38:08   of iOS, at the time the iPhone was launched,

00:38:13   I mean, getting anything like the core components

00:38:18   of macOS to run on that hardware, I mean,

00:38:20   it would strip everything out.

00:38:21   You could minimize and build, you know,

00:38:24   really optimized pieces to just do

00:38:27   what was essential for the phone.

00:38:29   But over time, the capabilities of iOS hardware

00:38:33   have absolutely become PC class in many ways.

00:38:38   And so over time, and this has been a many, many year trend,

00:38:41   we've been able to share more and more and more

00:38:44   common technology.

00:38:45   And that meant both taking some of those great ideas

00:38:46   from iOS, bringing them to underlying frameworks

00:38:48   of the Mac, but taking some of the power

00:38:50   of Mac capabilities, putting them in the underpinnings.

00:38:52   And then as you move as high as Catalyst,

00:38:54   You see incredible levels of sharing

00:38:56   between these frameworks.

00:38:57   And that's mirrored what's happened in our organization.

00:38:59   So we have one accessibility team and one team

00:39:02   working on voice recognition and these technologies.

00:39:06   And so now when we build something like this,

00:39:08   we can do one really great focused version

00:39:11   and bring it to both platforms.

00:39:13   There are cases like dark mode where--

00:39:15   - All three platforms.

00:39:17   (laughing)

00:39:18   - You're right.

00:39:19   (laughing)

00:39:20   You're right.

00:39:21   Thank you, Jaws.

00:39:22   Very helpful.

00:39:23   (laughing)

00:39:24   - This is why we have you here.

00:39:25   (laughing)

00:39:28   Absolutely, absolutely.

00:39:30   Yeah, so we're able to share all this technology

00:39:35   and it's great to then have an organization

00:39:38   that builds something like that and can do that.

00:39:41   But when it comes to something like Dark Mode on Mojave,

00:39:44   that was a case where having,

00:39:47   there are a lot of apps that are distinct to Mojave

00:39:50   and distinct to iOS,

00:39:52   And being able to have one team,

00:39:54   one OS blaze the trail,

00:39:55   develop a lot of the patterns and technologies,

00:39:58   UI style, et cetera,

00:39:59   and then be able to just follow on with what worked on iOS

00:40:03   was a great strategy for us this time.

00:40:05   - I saw a great demo of somebody using the voice control

00:40:10   in the Maps app on a Mac.

00:40:12   And they turn on the grid,

00:40:13   and then they're showing a map,

00:40:14   and there's grid 16 zoom,

00:40:18   and then it zooms, and then grid 23 zoom.

00:40:21   And all I could think of was Blade Runner.

00:40:24   It is--

00:40:24   [LAUGHTER]

00:40:26   Like, I want to be able to set Enhance as a synonym for Zoom.

00:40:31   [LAUGHTER]

00:40:35   And it's working-- if anything, it's

00:40:37   working faster than Blade Runner,

00:40:39   because Blade Runner kind of made it like--

00:40:41   You didn't have an A12.

00:40:42   Yeah.

00:40:42   [LAUGHTER]

00:40:44   It was so slow because they wanted

00:40:46   you to see how cool it was.

00:40:47   And instead, it's like, the map is zooming up.

00:40:49   I was like, this is amazing.

00:40:51   I was a kid and I thought, man, I hope I live to see something like this.

00:40:53   Your life is complete now.

00:40:55   We live in interesting times.

00:40:57   This Swift UI is...

00:41:06   Going into the show, JAWS wasn't sure you guys were going to like it.

00:41:18   (laughing)

00:41:21   - Wasn't sure it was right to end the show,

00:41:25   but boy it did pretty well.

00:41:26   - Now is as good a time as any to talk about it

00:41:31   after the Mac stuff I had,

00:41:33   but one of the fascinating things about it is

00:41:36   it goes to four platforms, because it's Mac,

00:41:42   it is iPad, it's all, five, TV, all of them, everyone.

00:41:45   TV, watch, iPad, phone.

00:41:49   - And the first truly native framework for the watch.

00:41:51   - Right, which is a huge deal.

00:41:53   (audience applauding)

00:41:56   God bless watch kit, but.

00:42:00   (laughing)

00:42:02   - We'll need to do one of those things

00:42:03   with the coffin, I think.

00:42:04   (laughing)

00:42:06   - Very small coffin. - Very little coffin.

00:42:08   (laughing)

00:42:10   - Where's Moltz when you need him?

00:42:13   (audience laughing)

00:42:17   But this, so it, being a native framework for watchOS,

00:42:22   are you guys already using it for watch apps

00:42:25   that you are making?

00:42:26   - Yeah.

00:42:27   - Like some of the new ones, like?

00:42:28   - A calculator would be a good example.

00:42:30   There are actually several on the system.

00:42:32   I think we rewrote an app or two,

00:42:35   and then the new things, I think we generally did them in,

00:42:39   which, you know, that's a trailblazing team,

00:42:41   because it was certainly a moving target.

00:42:45   Well, we've been working on it for years,

00:42:48   but as you get late in the game,

00:42:50   we start doing a lot of things to make it just right,

00:42:53   and that team was agile in adapting to the framework.

00:42:57   (audience laughing)

00:42:58   - One thing I've heard from my friends who are developers

00:43:01   for years is that from the outside,

00:43:05   it's third-party developers,

00:43:07   it shows which APIs you guys are using yourselves

00:43:12   and which ones you're not.

00:43:13   And maybe, 'cause developers like to complain,

00:43:15   so maybe it's just one pet framework

00:43:17   that's a little weak or something,

00:43:18   but that's, it's something developers talk about.

00:43:21   And with the watchOS, the technical limitations

00:43:26   of the original Apple Watch and even,

00:43:30   it's certainly gotten, the hardware's improved dramatically

00:43:33   in just five years.

00:43:36   It's understandable why WatchKit was not really a

00:43:41   native framework and that you guys were writing native apps

00:43:46   at a technical level.

00:43:46   But I think that in terms of really letting the platform

00:43:50   blossom, having you guys using the same thing that the

00:43:53   developers get to use is going to really enable third party

00:43:56   watches apps to really become something.

00:43:59   I think that's right.

00:44:00   I mean, there's nothing like the internal feedback loop of

00:44:04   your own engineering teams as you're developing

00:44:07   the framework saying, this isn't working for me,

00:44:09   this doesn't perform well, I can't achieve

00:44:11   what I need to achieve.

00:44:12   Having that strong voice in the process

00:44:15   and having any limitations of anything

00:44:18   that we're in the process of building stand in the way

00:44:20   of an internal, a strong internal voice,

00:44:23   it makes the frameworks better.

00:44:24   And that certainly is what we aspire to do.

00:44:27   There have been a few cases in our history

00:44:29   where that hasn't been it and I think you're right

00:44:32   to observe that we do our best work

00:44:34   when it's work we live on.

00:44:36   - And for watching, you watch independent apps now,

00:44:38   you have the app store on your watch.

00:44:41   (audience applauding)

00:44:45   - Yeah, which definitely, and again, it's understandable,

00:44:48   and the analogy was even made on stage

00:44:51   to iPods and even the early iPhone that you,

00:44:55   I remember when I got my first iPhone

00:44:56   and you took it out of the box

00:44:57   and then you'd have to hook it up to iTunes

00:45:00   and wait for AT&T that night to activate your phone.

00:45:04   And I sat there all night long waiting

00:45:06   for this beautiful device to say something

00:45:09   other than waiting for activation, which

00:45:11   went through my Mac.

00:45:14   But it's bootstrapping, right?

00:45:15   That's right.

00:45:17   And now the watch is taking those same steps, where now

00:45:20   you've got your own app store.

00:45:21   I looked at the app store, and I know it sounded a little crazy.

00:45:26   But it works.

00:45:28   Yeah.

00:45:29   - It does?

00:45:30   - I hope so.

00:45:31   That is horrible if we let that on stage.

00:45:35   - I mean it works.

00:45:37   - That's high praise, John, that's high praise.

00:45:41   - There's another cool feature,

00:45:44   I don't think this made it into the keynote.

00:45:47   I guess I'm skipping all over the place here

00:45:48   'cause I wanna go back to Swift UI,

00:45:49   but the other cool thing in the watch that I saw

00:45:52   was that now there's a Safari view.

00:45:55   And again you think, what?

00:45:57   But it goes right to reader mode

00:46:01   and just gives you a plain text version of a website

00:46:04   right on your watch, which is really kind of useful.

00:46:08   - Totally.

00:46:09   Yeah, and I mean--

00:46:12   - Wouldn't read The New Yorker that way.

00:46:15   - No, no.

00:46:15   But I mean, the Safari team has been really creative

00:46:19   and pushing on this, actually for a couple of years,

00:46:24   different contexts in which we can apply their technologies

00:46:27   and things that we built for other reasons

00:46:29   like reader mode, suddenly that opens doors

00:46:32   to experiences that make sense on the watch.

00:46:34   So yeah, I think it can be really useful

00:46:37   for a lot of scenarios.

00:46:39   - All right, so is there something technical

00:46:43   about SwiftUI that makes it more efficient

00:46:47   or something that justifies it being open to developers

00:46:53   to write native apps, or is it just sort of,

00:46:56   this is the future, we're really proud of this work,

00:46:59   we don't wanna have baggage, let's just start

00:47:01   with this new thing with our first native framework

00:47:04   for developers?

00:47:05   - I would say actually there's a blend of that.

00:47:11   The fact that SwiftUI is a fundamentally declarative way

00:47:14   of writing UI puts the underlying framework

00:47:17   in much better control over the how.

00:47:20   You specify the what you want,

00:47:22   And the framework does a ton to figure out how that happens.

00:47:25   It orchestrates all the animations for you.

00:47:27   So when it comes to the efficiency of what we can do,

00:47:30   it gives us a lot more knobs to deliver a great experience

00:47:33   than if you just have pure UI kit.

00:47:38   And then there's also that it was able to give us a context

00:47:42   to just lay out the pieces of a UI framework that made sense

00:47:46   on the watch, rather than there's quite a bit of UI kit,

00:47:50   which under the hood is what we were using

00:47:52   sort of an adapted version of on the watch

00:47:54   that really weren't appropriate to be public

00:47:57   and this lets us set this beautiful green field for it.

00:48:02   So I think both those factors conspired.

00:48:04   And then the fact is also that when we first engineered

00:48:09   watch kit, the hardware of the watch,

00:48:14   the efficiency of the processor on the watch,

00:48:16   the nature of what we could computationally even allow

00:48:19   to get you through the day was extremely constrained.

00:48:24   And so WatchKit was appropriately conservative

00:48:28   for us to not create an interface where almost certainly

00:48:32   an app that was even just mildly misbehaved

00:48:34   could mean it's noon and your watch isn't working anymore.

00:48:39   And the hardware's come a long, long way.

00:48:40   And that always, as the hardware becomes more capable,

00:48:44   that opens up all kinds of doors for us on the software side

00:48:46   and to put more tools in the hands of developers.

00:48:49   SwiftUI feels like the sort of thing that in years past,

00:48:52   or maybe if just everything hadn't come together

00:48:55   and there was fewer other things to announce,

00:48:58   like if the Mac Pro hadn't been ready yet,

00:49:00   or if the Mac Pro had been ready six months ago

00:49:01   and had already been out,

00:49:03   and there was more room in the keynote.

00:49:04   It just feels like SwiftUI, even in the keynote,

00:49:06   not even going to State of Union

00:49:08   and really getting into the tech

00:49:09   that you can show at the State of the Union,

00:49:11   really could have taken up more time.

00:49:13   This feels like such a big deal to me.

00:49:15   I believe your introduction, you said,

00:49:17   SwiftUI you were talking about, where you said,

00:49:20   these sort of transformations in the way developers work

00:49:23   only come about every 20 years?

00:49:25   - 20, 30 years. - 20, 30 years.

00:49:27   - Truly generational, I mean, yeah.

00:49:28   I mean, C was sort of late '60s, early '70s.

00:49:33   Objective C was the '80s.

00:49:36   And a lot of us are writing code in a language

00:49:39   that was created in the '80s.

00:49:42   And those technologies, the arc is extremely long

00:49:46   because you end up building frameworks

00:49:49   that take advantage of the paradigms

00:49:53   that those languages allow.

00:49:56   You build a whole ecosystem of technologies

00:49:59   that go around it, and they have incredible staying power.

00:50:02   And so for us, making a decision to go down the road

00:50:06   we went down with Swift, this wasn't a little trivial,

00:50:09   hey, here's a little thing on the side.

00:50:11   This has been a long-term strategy for us.

00:50:14   And the implications are sure, you introduce a new language

00:50:17   and initially, you wanna make sure it fits in

00:50:19   with what's there.

00:50:21   Over time, you wanna take advantage of it

00:50:23   to be everything it can be.

00:50:25   And SwiftUI gave us, is really that step

00:50:29   and that evolution.

00:50:30   I mean, we do see the future of Swift

00:50:32   and the set of frameworks that will evolve

00:50:34   based on the strengths of Swift

00:50:36   to be a generational kind of development for us.

00:50:41   And to have the confluence of some great ideas

00:50:46   about how to build a declarative UI framework,

00:50:51   some of which have roots even going back

00:50:54   as far as things we did at Next many, many, many years ago,

00:50:57   to having control of a language so you could actually do

00:51:01   an extremely concise and expressive declarative syntax

00:51:05   for expressing these things,

00:51:07   to having awesome control of the developer tools

00:51:10   so that you can have an interactive experience.

00:51:12   I mean, it takes all of that coming together

00:51:14   to create, I think, what has all of us excited about SwiftUI.

00:51:18   [APPLAUSE]

00:51:24   I mentioned earlier, talking about icons,

00:51:30   that fashion trends change over years.

00:51:32   But other development trends change, too.

00:51:36   like when Mac OS X was being birthed after the next reunification in the late 90s,

00:51:44   the whole industry caught like a mania for XML, right?

00:51:50   And you know, people don't, in hindsight, people are like, you know, that's ugly.

00:51:55   Right? Yeah. And you know, and there's other things over the years, you know, and

00:52:00   when computers were much slower in the 80s, there was a reason to use binary

00:52:03   formats for files that maybe you shouldn't have.

00:52:06   But I feel like we collectively have come back around to the

00:52:10   beauty of plain text.

00:52:12   And the readability of--

00:52:17   I'm not a Swift programmer, but I can look at the examples

00:52:20   of SwiftUI, and I see exactly what it says.

00:52:23   It says dot color or color equals dot blue.

00:52:26   It's very, very readable and concise.

00:52:29   The conciseness helps too.

00:52:31   - Yeah, and I view our APIs and the syntaxes of our language

00:52:35   to be every bit the design exercise of a user interface.

00:52:40   The way you're gonna express yourself in code

00:52:42   should be as refined and thought out

00:52:45   as anything else that you're gonna interact with.

00:52:48   And code is read much more than it's written.

00:52:52   If you can express something concisely and clearly,

00:52:56   the next person to look at it's gonna understand it,

00:52:58   it's easier for you to maintain and evolve.

00:53:01   But doing that well requires not shoehorning

00:53:05   a concept on a language that never anticipated it,

00:53:08   but having the language and the concept co-evolve.

00:53:11   And that's what we were able to achieve.

00:53:13   -One of the fun things at the keynote

00:53:16   is when there's something-- the WWC keynote in particular--

00:53:19   is when there's something that the developers get.

00:53:22   Sometimes they call it the back of the room.

00:53:24   Right?

00:53:24   In the back of the room, it rubs.

00:53:26   In the front of the room, it's just like, what?

00:53:28   And one of the--

00:53:29   -Game controllers?

00:53:31   - There you go, yeah.

00:53:32   (audience cheering)

00:53:35   - You're jumping ahead here.

00:53:38   - That to me was the hidden gem.

00:53:40   It's like, wow, the back of the room loves it.

00:53:42   - I was backstage ready to come out,

00:53:45   and I'm like, man, I hope the game controller

00:53:47   isn't what takes the day.

00:53:49   I go out and you do SwiftUI, and they're like,

00:53:52   well, not quite as much as connecting my old game controller.

00:53:56   (audience laughing)

00:53:59   - Well, that was, and it was well ordered,

00:54:01   because it was, we have two,

00:54:03   we're proud to announce we have two support

00:54:05   for two very popular game controllers,

00:54:07   and everybody was like, "Mm, game controllers."

00:54:09   (laughing)

00:54:11   And then the first one's Xbox, and people applauded,

00:54:14   but then, like, the applause started rising already,

00:54:17   'cause they're like, "Wait, no."

00:54:19   - What can number two be?

00:54:20   - Right, and then when they said PS4,

00:54:22   the room truly erupted.

00:54:24   (cheering)

00:54:26   I mean, no offense to our friends at Microsoft,

00:54:29   but it really seems like this is a PlayStation crowd.

00:54:32   - I think people were happy with both of them, John.

00:54:35   (audience laughing)

00:54:37   - Both of our valued partners were appreciated

00:54:40   by our audience.

00:54:41   - One last semi-technical question about SwiftUI is,

00:54:50   it sounds to me from what I've read

00:54:55   and what people have dug into it is definitely

00:55:00   way more significant.

00:55:01   It's not a thin wrapper around UIKit and AppKit.

00:55:04   But it might, in some places, fall back.

00:55:09   And that the, more or less, the implementation details

00:55:11   of views are internal, and developers don't have

00:55:16   to worry about it, just follow the API.

00:55:18   And behind the scenes, maybe it'll fall back

00:55:21   to UIKit or AppKit, maybe it'll be something new

00:55:24   that's implemented right in SwiftUI.

00:55:26   Don't worry about it, it's a black box.

00:55:28   - That's right, because a lot of times

00:55:30   you end up having to use views in the past

00:55:32   to achieve layout grouping and so forth.

00:55:35   And then you're getting overhead you don't really need.

00:55:38   Other cases you have views that make a ton of sense

00:55:41   from a control point of view, and so SwiftUI's able

00:55:44   to make that choice in a way that does

00:55:47   the most efficient thing but gives you

00:55:48   all the capability you need.

00:55:49   And it certainly was a goal, a hard goal from the outset

00:55:54   that we know our developers have an investment

00:55:58   in custom controls they've created.

00:56:00   They want to be able to build Swift UI around a control they

00:56:05   have.

00:56:06   They want to be able potentially to create a component in Swift

00:56:09   UI that fits inside the context of an app that

00:56:12   has a traditional app kit or UI kit view hierarchy.

00:56:17   And so making those worlds completely interoperate

00:56:22   was critical.

00:56:23   and that's gonna make it really easy to adopt.

00:56:24   And it also means all the frameworks we've built

00:56:28   and you've built become accessible in this world.

00:56:31   So if you've gone through the really excellent

00:56:33   SwiftUI tutorials that, yeah, isn't that,

00:56:36   I think that the doc team, I mean,

00:56:38   they knocked it out of the park on this.

00:56:42   And if you go through that, at one point,

00:56:44   they're like, hey, let's use a map.

00:56:45   Like, let's use MapKit, right?

00:56:47   There's no custom work that we did

00:56:49   to integrate MapKit into SwiftUI,

00:56:52   but it's nearly effortless for you to take that existing

00:56:55   massive investment in this UI kit control

00:56:58   and incorporate it into a Swift UI app.

00:57:01   So I think that's gonna be huge for everyone

00:57:03   who wants to adopt the technology.

00:57:05   Yeah, heck yeah.

00:57:06   - The other big, like back of the room applause moment

00:57:11   was during the demo when it was shown that you,

00:57:15   how easy it is to get the UI you're working on

00:57:18   running on an actual device.

00:57:20   - Oh yeah.

00:57:21   and you just select the word gray and type B-L-U-E

00:57:25   and on the phone, the button changes from gray to blue.

00:57:28   Like the back of the room erupted

00:57:30   and the front of them was like, what?

00:57:32   (laughing)

00:57:33   Of course it changed to blue, he typed blue.

00:57:35   (laughing)

00:57:38   - Was I that obvious?

00:57:41   - Yeah.

00:57:42   (laughing)

00:57:44   It's like you had to have experience going through

00:57:47   the build, install, launch cycle,

00:57:52   and then you realize, you know, like,

00:57:55   and especially in the earlier days of iOS development,

00:57:57   when everything was a little slower,

00:57:58   computers were slower, and Xcode was slower,

00:58:00   and the transfer might have been a little slower,

00:58:02   and the phones were slower, and then you're like,

00:58:04   ah shit, I was supposed to change the color to blue,

00:58:06   I forgot, right?

00:58:08   - One of my coworkers was saying, she talked to her,

00:58:13   her mom and her mom and dad had sat down

00:58:15   and watched the keynote and she's talking to her mom

00:58:18   and her mom says, there was this point when dad

00:58:20   just kept yelling at the TV, oh my god, oh my god.

00:58:23   (audience laughing)

00:58:24   She's like, I'm not sure what was happening,

00:58:26   but it really seemed to speak to him

00:58:28   and he was an engineer.

00:58:29   So yes, there are things that if you've ever gone

00:58:34   through the normal cycle, you realize that if you can

00:58:37   iterate that fast, that you're just going to pursue

00:58:41   more ideas, you're gonna try more things,

00:58:43   you're gonna end up with a better result, right?

00:58:46   You're gonna be more creative.

00:58:47   And so accelerating that cycle is so important.

00:58:51   And that really did take the work between the compiler team,

00:58:54   the IDE team, the whole, the language,

00:58:56   the way the frameworks work to achieve what in the end

00:58:59   should feel, oh yeah, it should work that way.

00:59:01   Right, but I gotta say, as we did preview this

00:59:05   for some members of the front of the room internally,

00:59:10   - I think there was a degree as we're going through it,

00:59:13   except for Jaws, of nodding.

00:59:15   (laughing)

00:59:16   Because they're, like you said,

00:59:18   they're looking at the code and they're going,

00:59:19   I think for the first time I understand

00:59:23   what looks like code.

00:59:24   That was a good sign.

00:59:25   - Right.

00:59:26   (laughing)

00:59:27   - I think I know how I could change that to red.

00:59:29   - Yeah, exactly.

00:59:31   We can do that.

00:59:32   (laughing)

00:59:37   - Well, I'm so happy that this shipped.

00:59:40   I was asked earlier today,

00:59:41   what is my favorite announcement so far?

00:59:44   I'm not even a developer.

00:59:45   I just think it's very cool.

00:59:46   I can't wait to dig into it.

00:59:47   I think SwiftUI is my favorite software.

00:59:49   - All right.

00:59:50   I really am.

00:59:51   (audience applauding)

00:59:54   - So, tvOS has multi-user support now.

01:00:01   - Yep.

01:00:02   (audience cheering)

01:00:05   At a new control center,

01:00:06   which is how you change users.

01:00:09   - Are there-- - Support for PlayStation

01:00:10   game controllers.

01:00:11   (audience laughing)

01:00:13   - Are there any other platforms that you think

01:00:15   could use multi-users?

01:00:16   (audience cheering)

01:00:19   - Is the TV not enough for you, John?

01:00:25   - Yeah, geez.

01:00:26   None that I can think of. - The TV's meant for it,

01:00:28   right, you sit in a family, you sit in a couch,

01:00:30   you have different people who use that same TV commodity.

01:00:32   Perfect.

01:00:33   - Everyone should buy their own devices.

01:00:35   [LAUGHTER]

01:00:40   Yeah, I'm trying to think what other devices families might

01:00:42   have in their living room that other people use.

01:00:45   I'm drawing a blank.

01:00:48   Me too.

01:00:49   You can do multi-user with iPad and education.

01:00:51   Don't forget that.

01:00:52   It actually works great.

01:00:54   I see Michael Chaw in the crowd cheering.

01:00:56   [LAUGHTER]

01:01:03   Is it a coincidence?

01:01:04   Is it a coincidental timing that this is the year

01:01:06   where you support Xbox and PlayStation game controllers

01:01:09   and it's also the year when Apple Arcade

01:01:11   is coming and evolving?

01:01:13   - It's probably, I mean.

01:01:15   - You're saying it's that coincidental?

01:01:17   - No, I think it makes a lot of sense, yeah.

01:01:19   (audience laughing)

01:01:22   These things don't happen on accident.

01:01:24   There are a lot of games that are gonna play great

01:01:27   with a controller.

01:01:29   I think we wanna make sure we have two of the best.

01:01:31   - I think we can fly that heavily by saying Apple Arcade

01:01:32   and here's some new game controllers.

01:01:34   It was like we connected those two concepts.

01:01:36   - Yeah, we tried our best.

01:01:37   (audience laughing)

01:01:38   - I mean, that was marketing.

01:01:39   - I was gonna say we're moving fast, but that's tip-fire.

01:01:42   (audience laughing)

01:01:43   You know, to that point, you know, we,

01:01:45   I'm gonna say a little bit, you know,

01:01:46   it's gonna embarrass him.

01:01:48   To your point of we could spend longer on these things,

01:01:50   we could spend longer on everything, right?

01:01:52   When we first put these keynotes together,

01:01:54   they're about three hours.

01:01:56   And there's another company in our neighborhood

01:01:58   who tried that a couple times.

01:01:59   It doesn't go to overwhelm, right?

01:02:00   So we try to keep it around 215, give or take,

01:02:03   which we've run the last few years at,

01:02:05   and we figure that's as long as we can go.

01:02:06   So we run things down to the minute.

01:02:08   So when we're creating slides,

01:02:09   we have to figure out how many, roughly,

01:02:11   slides can we create so we get in the ballpark

01:02:13   of knowing how much time.

01:02:15   So what our MarCom team has done a brilliant job of

01:02:17   is they have mapped every presenter over the years

01:02:22   and how many slides they can do a minute.

01:02:25   (audience laughing)

01:02:27   - It's like a baseball card.

01:02:28   - It's like a, so I won't out the slower people,

01:02:31   but the fastest one by far.

01:02:33   (audience laughing and applauding)

01:02:37   But I give him a little bit of grief

01:02:42   because in his prime, Craig could do nine slides a minute.

01:02:46   He slowed down to about seven slides a minute.

01:02:48   (audience laughing)

01:02:49   As he's getting a little older,

01:02:51   but I think he still does a pretty good job.

01:02:52   (audience laughing and applauding)

01:02:55   - I feel like you guys have been holding me back lately.

01:02:58   We get out of rehearsal like we did not see the image

01:03:00   on the screen.

01:03:01   (laughing)

01:03:02   You can't just yell a word and push next.

01:03:04   (laughing)

01:03:06   - Yeah, actually he does, I think we'd all agree,

01:03:08   he does a brilliant job up there.

01:03:09   - Oh, definitely.

01:03:10   (cheering)

01:03:12   - [Man] Nailed it.

01:03:18   (laughing)

01:03:21   - Dude, do you guys, I don't know why I never asked this,

01:03:24   but do you guys click the slides yourselves?

01:03:27   Like, I know you always--

01:03:28   (laughing)

01:03:29   - That's that thing I'm doing.

01:03:31   Yeah, I mean you have to, right?

01:03:33   I mean it would be freaky to have someone else do it.

01:03:35   - That did happen in rehearsal at one point.

01:03:38   - Oh yeah, we had something where we're out there

01:03:40   and then someone backstage is like pushing the button.

01:03:42   - Tim is like what is going on with my slides

01:03:43   or moving forward and after rehearsal Kevin Lynch admitted

01:03:48   he was backstage playing with the clicker.

01:03:50   - What does this thing do?

01:03:51   (laughing)

01:03:53   - They are live clickers, yes.

01:03:54   (laughing)

01:03:57   [LAUGHTER]

01:04:00   All right, let's go.

01:04:01   iOS 13.

01:04:04   What can you tell me about this new packaging format that

01:04:07   makes downloads smaller?

01:04:09   Like, I kind of could get so that you could do something on

01:04:12   the server side and take out resources.

01:04:13   Like, if you're running on a 2x Retina device, you could

01:04:16   take out 3x resources or something and do something.

01:04:20   But that app's launched twice as fast?

01:04:22   Yeah, isn't that crazy?

01:04:23   That was quite a discovery for us.

01:04:24   [LAUGHTER]

01:04:26   Sometimes you just stumble into something and you take it.

01:04:29   Just kidding.

01:04:33   It turns out that over time, in terms of the way the apps were

01:04:44   encrypted and the way FairPlay worked and so forth, the

01:04:47   encryption became part of the critical path, actually, of

01:04:52   launching the apps.

01:04:53   I mean, the processors are capable of ripping through the

01:04:55   thing that actually was a problem.

01:04:58   And then there are other optimizations that, based on

01:05:01   what was visible to the system at certain points, we couldn't

01:05:05   pre-bind certain things.

01:05:06   And so it actually cut out optimization opportunities.

01:05:10   And so when we really identified that opportunity,

01:05:14   we said, OK, well, we can actually come up with a better

01:05:16   format that's going to eliminate that being on the

01:05:18   critical path.

01:05:19   It's going to enable all these pre-binding things.

01:05:22   And then we did a whole bunch of other work to optimize the

01:05:24   Objective-C runtime to optimize the linker,

01:05:27   the dynamic linker, a bunch of other things.

01:05:29   And you put it all together and yeah,

01:05:31   I mean the cold launch, we've never had a win like this

01:05:34   to launch time in a single release.

01:05:37   And so it's fantastic.

01:05:39   I can't wait for those videos where people do this.

01:05:41   (audience laughing)

01:05:43   Like that defines the performance of a phone, right?

01:05:45   They're like watch this, this is what you do all day.

01:05:47   (audience laughing)

01:05:49   Okay, we'll win one of those.

01:05:51   [LAUGHTER]

01:05:57   Which phone is faster?

01:05:58   [LAUGHTER]

01:06:03   Sorry, if you're in the audience, whoever that dude is.

01:06:05   [LAUGHTER]

01:06:08   Wait till they write about you tomorrow.

01:06:10   [LAUGHTER]

01:06:12   I've watched those videos.

01:06:15   I've watched those videos too.

01:06:17   And then you watch them, and then sometimes you

01:06:19   look over on the side and they show you on the sidebar

01:06:22   other videos from the same creator and it's like,

01:06:24   oh my God, this guy makes one of these every week

01:06:26   with other phones. - Right.

01:06:28   - And it's like, oh my God, once a week

01:06:29   he's doing this thing.

01:06:30   - That's his thing, he's the guy.

01:06:32   Kinda like, will it blend?

01:06:33   - The Photos app clearly has a major upgrade

01:06:39   for iOS this year.

01:06:41   (audience applauding)

01:06:44   It just has to be among the most used apps

01:06:49   on the platform.

01:06:49   - Oh, God, yeah.

01:06:51   - I mean, it's, and it's a real problem,

01:06:55   exactly as pitched on stage.

01:06:57   All right, now we've had this phone for all these years

01:06:59   and you've maybe had other digital cameras

01:07:01   and you've put 'em in your same iCloud photo library

01:07:04   and you've got, I don't know, I've got like 28,000 items

01:07:07   in my iCloud photo library, something like that.

01:07:09   I don't know, it's ridiculous.

01:07:11   How do you surface 'em?

01:07:13   - Right, yeah. - How do you surface 'em?

01:07:14   And I really, really think that this,

01:07:17   month, year interface to collecting these things

01:07:22   is really seems smart.

01:07:25   And this is an instance where the big bet you guys

01:07:30   have made on machine learning in recent years on device

01:07:36   is really showing its effects because it's not,

01:07:41   it's not just collecting them by month, that's easy.

01:07:43   It's this, here's the best ones.

01:07:45   here's three that are almost exactly the same.

01:07:48   We'll just show one for now so that you're not seeing it all

01:07:51   and that's all through the machine learning.

01:07:53   - Yeah, there's another one where we're in the meeting

01:07:56   and Justin TD, this was his real photo library.

01:08:00   - Which was awesome.

01:08:01   I don't know if you guys noticed that in the key.

01:08:02   - Yeah, yeah, I mean this is the key.

01:08:03   - I think the fact that Justin and his entire family

01:08:05   are gingers helped, yes.

01:08:07   (laughing)

01:08:09   - We have no understudy for this, we've got nobody.

01:08:13   (laughing)

01:08:15   - But he has, you know, he obviously is a member,

01:08:18   the leader of the photos team takes a lot of pictures,

01:08:21   but, and as a proud father, obviously,

01:08:23   takes an unbelievable number of photos,

01:08:25   but he's there demoing it, and going through it,

01:08:29   and he starts paging back through the life of his child,

01:08:34   going backwards, and we're all sitting here,

01:08:36   like, trying to avoid looking at each other,

01:08:37   'cause we're tearing up.

01:08:39   (audience laughing)

01:08:40   I mean, and I had, I literally had that experience myself

01:08:45   where I opened it and I'm seeing my children

01:08:49   and I go back and back and then I have two of them

01:08:52   and then there's one of them

01:08:53   and then there's my wife and I at the altar.

01:08:56   (laughing)

01:08:58   It was crazy.

01:09:00   And you just never have those experiences

01:09:03   in this just sea of photos.

01:09:05   But the team has gotten so much more advanced

01:09:10   over the last several years in not just saying

01:09:13   what's a good photo, that's a piece of it,

01:09:15   what's a good photo, what's the arc of a meaningful event

01:09:20   for you and a story, and then looking at across

01:09:24   big spans of time, what were big events

01:09:27   that were important to you.

01:09:28   I mean, intuiting all of that is an art,

01:09:32   and one that, yes, if we were all to do that thing

01:09:35   that maybe back in the old days with iPhoto,

01:09:38   you'd go try to tag things and organize and build the albums.

01:09:41   Like you might have done it,

01:09:42   but now we're taking so many more photos,

01:09:44   it's just totally impractical, and you get it for free.

01:09:47   And then I think, like many of us,

01:09:51   my wife must wonder when suddenly she gets these flurry

01:09:55   of iMessage photos from our past,

01:09:58   and our children coming at her,

01:09:59   and it's because I'm using the app,

01:10:00   and I'm literally like rediscovering my photo library,

01:10:03   and going, oh my God, this is so great, and sharing.

01:10:05   And it has that effect on you.

01:10:08   And it's the toughest feature in some ways.

01:10:10   I mean, I hope the demo came across,

01:10:11   but it's in a way the toughest feature

01:10:13   to really get across the meaning,

01:10:16   because you have to see it with your own photos.

01:10:19   Because suddenly that all becomes,

01:10:21   you're like, oh my God, this is it for me.

01:10:24   You see someone else's photos,

01:10:25   you're like, nice family, Justin.

01:10:26   But other than that, it's like, I don't know.

01:10:29   But the emotional resonance of your own photos,

01:10:31   it's incredible. - Justin did a brilliant job,

01:10:33   - And he did.

01:10:33   - And it was touching because Craig's exactly right.

01:10:36   When you put your own photos in this is when you melt.

01:10:38   But I thought that came across still

01:10:40   in Justin's demo really well.

01:10:41   Because we do spend so much of our time

01:10:44   taking these pictures and for years

01:10:45   people didn't look at them.

01:10:47   And we've given you more ways every year

01:10:49   to expose these, including memories,

01:10:51   that come, it's brilliant.

01:10:53   So I agree.

01:10:54   - And it ties back to a question,

01:10:56   a topic that you and I have talked about,

01:10:59   maybe on this stage two years ago,

01:11:00   maybe back in San Francisco,

01:11:02   but probably more back in San Francisco,

01:11:04   'cause I think that was a little bit more,

01:11:06   at least from our perspective outside,

01:11:09   where you guys really were committing

01:11:10   to this machine learning and becoming

01:11:13   best of industry at AI stuff.

01:11:15   And there's a strong sentiment held by many people out there

01:11:19   that this on-device strategy is doomed to failure,

01:11:23   'cause there's other companies that do it all in the cloud,

01:11:26   and theirs works, and so therefore,

01:11:28   the cloud is the only way to make it work.

01:11:29   and you and Phil when he's been here,

01:11:32   I've asked this question.

01:11:34   Are you convinced that this on-device,

01:11:37   let the billion iPhones out there do this machine learning

01:11:40   in a distributed fashion on all of this amazing hardware

01:11:43   that's out there being used, are you committed to it?

01:11:46   - Oh, totally, yeah, yeah, yeah.

01:11:48   And in fact, if you watch recent events

01:11:51   from the other guys, you'd be surprised

01:11:55   how many times they've started to say

01:11:57   on-device machine learning.

01:11:59   I mean, they're actually seeing the light

01:12:02   a little bit on that topic.

01:12:05   But I think they're disadvantaged in the sense

01:12:07   that part of what makes this possible

01:12:10   is building great hardware and having a consistent baseline

01:12:14   of great hardware that's capable of this.

01:12:16   And you look--

01:12:16   - And the integration of that hardware with software.

01:12:17   - And the integration of the hardware and the software,

01:12:19   because if you have to try to pull this off

01:12:21   over this random fleet of different devices

01:12:25   of different capabilities,

01:12:25   it's really tough to provide a decent experience.

01:12:28   And you look at the A&E in the most recent iPhones,

01:12:32   it's astounding what you have to work with there

01:12:36   and what they can do with processing photos on device,

01:12:44   even doing the kind of voice synthesis

01:12:46   that you saw with the neural TTS.

01:12:49   We can do that on the A&E. It's just incredible

01:12:52   where you're actually generating literally through a network

01:12:56   every sample in the waveform of the voice

01:12:58   is being sort of hallucinated in real time

01:13:02   out of the network.

01:13:04   And yeah, it's incredible.

01:13:06   So yeah, this stuff has legs.

01:13:08   - Yeah, and it really is starting to show.

01:13:10   And you're starting to see it in other places too,

01:13:12   like in the sharing sheets,

01:13:13   where the sharing sheets now have recommended guesses

01:13:18   as to who you might want to send this to.

01:13:19   - And how.

01:13:21   And how you want to send it.

01:13:22   - Right, right. - Yeah, and we didn't

01:13:23   make that clear, but maybe you often,

01:13:25   with this kind of content, you email it to this person,

01:13:28   you iMessage it to this person,

01:13:30   you WeChat it to this person,

01:13:34   and that combination is one tap,

01:13:37   and that makes a huge difference just in terms of

01:13:41   your desire to think like, hey, I'm gonna do this

01:13:43   'cause this is gonna be fast and easy,

01:13:45   and it turns out we can do a really great job

01:13:47   figuring out where you're gonna share.

01:13:49   - Yeah, and in some ways, being local has advantages

01:13:53   where the iOS knows which apps you're using,

01:13:56   you know, the operating system on your device

01:13:58   knows that you use WeChat.

01:14:00   - Right.

01:14:01   - The cloud doesn't know what you do on your phone.

01:14:03   - Yeah, and honestly, having your device know you is cool.

01:14:07   Having some cloud person know you is creepy.

01:14:12   (audience laughs)

01:14:14   (audience applauds)

01:14:21   - iPad OS, we have a new OS.

01:14:23   (audience cheers)

01:14:26   - Michael goes crazy, starting to wave out there.

01:14:30   - Tell me the thinking, why change the name to iPad OS now?

01:14:35   What pushed it over the edge in 2019?

01:14:40   - Over the years, it's kind of the long metaphor.

01:14:42   - This one, even though it's a marketing thing,

01:14:44   I think engineering.

01:14:45   (audience laughs)

01:14:48   I mean, marketing gets to name things at Apple,

01:14:50   But engineering felt very strongly on this one.

01:14:54   Because we have, I mean, we've been on this trajectory

01:15:00   for the iPad from the outset, co-evolving

01:15:06   with this incredibly, the hardware that's been

01:15:09   being incredibly more and more advanced over time

01:15:11   and has been enabling more and more software experiences.

01:15:12   And so as we've been-- - To that point,

01:15:14   our worst nightmare was it's a big iPod touch.

01:15:17   - Right. - Right.

01:15:18   - That was never the iPad experience.

01:15:21   - No, and in fact, from a UI design perspective,

01:15:24   the very first iPad had these incredibly distinct

01:15:27   experiences visually and taking advantage of the canvas

01:15:30   at the time, but as the experience went on

01:15:32   and we started saying, well, how do you want to enter,

01:15:36   what do you want to do with a device

01:15:37   that has these kinds of characteristics?

01:15:40   How are you, what's the right kind of interaction model?

01:15:43   And things like split view and slide over

01:15:47   and drag and drop, and Apple Pencil started to be a factor.

01:15:52   And then you start to see Apple and third party developers

01:15:55   really start to take advantage of that

01:15:56   and tailor the experience.

01:15:57   Well, when we think about a platform, when you think about

01:16:00   a name, what makes tvOS tvOS?

01:16:03   I mean, under the hoods, there's a lot of iOS in there.

01:16:05   Why don't we call that iOS for TVs or something like that?

01:16:09   Well, because it defines an experience.

01:16:12   tvOS means there's a 10-foot experience.

01:16:14   It's watch OS, means it's an experience

01:16:16   optimized for your wrist.

01:16:18   iPad OS has evolved to have an experience

01:16:21   that has its own distinct nature to the point

01:16:24   that it deserved to be recognized in that way.

01:16:28   And when you put some of the next set of changes

01:16:31   along the path that we are steadily on,

01:16:35   we felt like we just crossed to the point

01:16:38   where it was just silly to no longer say,

01:16:40   this is its own thing.

01:16:42   Sure, technically it shares all these underpinnings, but

01:16:45   fundamentally we're communicating to users.

01:16:47   There's a distinctive experience here.

01:16:49   And we're communicating to developers.

01:16:50   Like if you build an iPad app, you should support--

01:16:53   if you're a document-based app, you should support

01:16:55   multiple windows.

01:16:56   You should support drag and drop.

01:16:57   That's what it means to be a great iPad OS app.

01:17:00   -Well, and I think it was a good reminder, at least a lot

01:17:02   of the coverage that--

01:17:03   [APPLAUSE]

01:17:07   --a lot of the coverage today was very positive on iPad OS,

01:17:11   and a reminder that the other guy's tablet experience

01:17:15   really isn't a tablet experience, right?

01:17:17   It was nothing but big phone experience,

01:17:20   and that's a huge advantage for iPad.

01:17:22   It is a real experience that is very distinct

01:17:25   and unlike anything in the industry.

01:17:27   - What struck me from a lot of the demos,

01:17:31   not just like Notes and Mail,

01:17:34   but even like the Microsoft Office iPad apps,

01:17:38   is that two up is sort of a magic number.

01:17:43   You know, like one, you know, like the iPhone

01:17:44   has always been a single screen device.

01:17:46   You launch an app, it gets the whole screen,

01:17:47   and the iPad started that way and it sort of evolved

01:17:50   with more multitasking screen arrangements.

01:17:53   But two is sort of a magic number.

01:17:55   Like the old version and the new version.

01:17:57   You want 'em side by side, you know,

01:17:58   and you know, like so it hasn't evolved in a way.

01:18:01   It's not, it hasn't ate to the Mac

01:18:03   and you can just hit Command + N 10 times

01:18:05   and make 10 text edit windows.

01:18:06   - Right.

01:18:07   for the iPad experience and the precision of the control.

01:18:11   But having two up, it just seems like a huge breakthrough

01:18:15   for a lot of use cases.

01:18:16   - Oh, it's a slide over when you need something to slide.

01:18:18   - Yeah, it totally is, and then yeah,

01:18:19   you wanna get at that one extra thing for quick moments,

01:18:22   you have slide over.

01:18:23   Yeah, I mean, I think for many of us,

01:18:26   really in a very organic way,

01:18:29   iPad has become, taken more and more of our time.

01:18:34   and you should have every, again, every device,

01:18:37   buy every one of them and use them for all the right jobs.

01:18:41   But iPad is just, it's such a great combination

01:18:46   of characteristics for so many activities that,

01:18:49   and I think things like Split View and SlideOver

01:18:51   make a big difference.

01:18:52   - I try, I try not to make the mistake

01:18:57   of ever telling an engineer, this should be easy,

01:19:00   with this idea, right?

01:19:02   - It's just typing.

01:19:04   - I say it all the time.

01:19:05   - Yes.

01:19:05   (laughing)

01:19:08   - Now I see SwiftUI, it's not even typing.

01:19:11   (laughing)

01:19:13   - But that said, USB drives and SD card support,

01:19:19   finally?

01:19:22   - Yeah, yeah.

01:19:23   - But I think there's more to this

01:19:24   than just putting a USB stack in the OS.

01:19:28   - Yeah, sure.

01:19:30   I mean, we--

01:19:32   (laughing)

01:19:33   There was.

01:19:34   You're right.

01:19:36   We, from a security architecture point of view,

01:19:42   we did not want to have file system drivers

01:19:46   running in the kernel, communicating with external media

01:19:50   that could be potentially tampered with.

01:19:54   And that's what you're dealing with when you're talking

01:19:55   about plugging in external media into a device like the iPad

01:19:58   and so getting all of our file systems

01:20:03   to be isolated from the kernel,

01:20:07   and we didn't wanna just support,

01:20:10   the MS-DOS file system, right?

01:20:14   So we wanted APFS support, the whole thing,

01:20:17   getting all those file systems in a place

01:20:19   where they fit with the iOS security architecture,

01:20:22   and doing the same for SMB and so forth.

01:20:25   That was a real hardcore engineering effort,

01:20:27   and so we didn't wanna launch it

01:20:30   until we could have the complete story

01:20:32   and have it secure in a way that people expect from iOS.

01:20:35   - I'm excited about the fonts.

01:20:36   (audience applauds)

01:20:37   - Yeah. - Right?

01:20:38   (audience applauds)

01:20:41   And I mentioned this on my show recently,

01:20:44   but I think there's a similar angle there

01:20:46   on the security front, which is,

01:20:48   and one part of me wants to say,

01:20:49   oh my god, this iPad is so old and it's so beautiful,

01:20:52   and I can't believe I can't install custom fonts easily yet,

01:20:55   but there is a security angle there,

01:20:57   because modern fonts that type

01:21:01   Open, what's the format, OpenType and TrueType.

01:21:05   They're software programs.

01:21:06   And I'm sure that's part of the thinking

01:21:10   of why this was considered for many years

01:21:15   before we've had this.

01:21:16   - Well, having them, certainly you're right

01:21:19   that as an attack surface, fonts are something

01:21:23   that has been exploited over time

01:21:25   and one where we put a bunch of effort into hardening.

01:21:28   But the other factor is being able to have them

01:21:31   go through the app store,

01:21:32   meaning that those fonts aren't something

01:21:34   that are gonna be coming at you willy-nilly

01:21:36   is very helpful in this architecturally as well.

01:21:39   But I think this was a matter of

01:21:43   something that we could have done in the past.

01:21:50   It wasn't that suddenly the stars aligned

01:21:54   from a possibility point of view,

01:21:56   but from a priority point of view.

01:21:58   iPads become more and more a device

01:21:59   where you're gonna be doing those kinds of things,

01:22:01   and you're going to want that kind of capability.

01:22:04   You know, when you put together things

01:22:06   like all the capabilities with files,

01:22:08   all the kinds of more creation-oriented apps

01:22:11   that have grown up around iPad,

01:22:14   it became, I think, became a necessity,

01:22:17   something we felt we really needed on the platform.

01:22:20   - It seems like, again, the keynote was like,

01:22:24   we're moving, we're moving, but it seems to me,

01:22:26   from getting a little bit of hands-on time with it,

01:22:28   that the, I don't know if it was completely rewritten,

01:22:32   but seriously rethought text selection

01:22:36   and moving the insertion point,

01:22:38   and when it's going slow,

01:22:40   you're going character by character,

01:22:41   and you can drag over on the, you know,

01:22:44   like off the margin,

01:22:44   and it just goes down to the end of lines,

01:22:47   and it just has so many more useful things,

01:22:50   and you don't need a magnifying glass anymore,

01:22:52   and you can select, like,

01:22:54   that seems like that was a big deal,

01:22:56   and it sort of feels like something

01:22:58   that iOS never really got right before.

01:23:01   Like text selection and manipulating a text selection

01:23:05   always has felt a little more fiddly than it ought to be

01:23:10   and I had no idea how to fix it,

01:23:12   but it just felt a little fiddly.

01:23:14   - No, we agree.

01:23:16   I think it is one of those areas that in the past

01:23:20   you felt like this is harder than doing it on a Mac, right?

01:23:25   that I'm using an iPad and I'm feeling like, gosh,

01:23:27   I just wanna cut and paste something

01:23:29   and this is much harder.

01:23:31   And I think when we first introduced text selection

01:23:34   and copy paste and undo on iPhone, yeah.

01:23:38   (audience laughing)

01:23:39   Yeah.

01:23:40   Part of it was just, it was extremely,

01:23:43   let's teach you how to do this

01:23:46   in a really kind of a verd demonstrative way.

01:23:48   You're gonna put your finger down, tap,

01:23:50   you're gonna get a big magnifying glass,

01:23:51   okay, we all get what's going on here.

01:23:53   I mean, it's almost an instructional element

01:23:55   to the interface, but it was also very heavy.

01:23:57   And so getting to the right solution here,

01:24:01   I'll tell you, it's been something we have taken runs at

01:24:06   for multiple years and come back and felt like

01:24:09   we don't yet have it, you know?

01:24:11   And those are things where you don't just throw it

01:24:15   against the wall, I mean you do internally

01:24:17   you throw it against the wall, but externally

01:24:19   we wanted to get it right, and it took a lot of

01:24:24   careful craftsmanship to get it right.

01:24:27   You know, you kind of, you have this problem where,

01:24:29   okay, I'm gonna tap on it, so my finger's now covering

01:24:32   the evidence of the thing that I did.

01:24:35   Where does the cursor go?

01:24:36   If it hops up above the finger,

01:24:38   then it's not where I thought it was.

01:24:40   If it's under the finger and then I try to move down,

01:24:42   well, I never see it.

01:24:43   And so if you start to study the subtleties

01:24:46   of what we had to do to make it feel like,

01:24:48   oh, it works like you'd expect,

01:24:49   it actually, the mechanics are pretty tough.

01:24:53   But I think we got it.

01:24:54   - And part of that, oh, this might be easier

01:24:58   if I go to my Mac.

01:24:59   Cut, copy, paste is one of those things

01:25:00   where I'm sure every single person in this room

01:25:03   do cut, copy, paste without thinking about

01:25:06   what their fingers are doing.

01:25:07   You just learn to do it.

01:25:09   The three-finger gestures feel like

01:25:11   they're gonna get like that.

01:25:12   If you use your iPad, you're gonna just pick that up

01:25:15   and you're gonna start like--

01:25:16   - Like you're picking up the test.

01:25:17   - And, but my concern, I'm wondering if you're worried,

01:25:21   My concern is by being three-fingered gestures,

01:25:24   are you worried that it's a discoverability problem?

01:25:26   That how are people gonna know

01:25:29   that they can do these things very easily?

01:25:31   - It might be, but that's why we always provide,

01:25:34   I mean, I think Command + C, you know,

01:25:36   heck, I mean, when I send emails, right,

01:25:37   it's like Command + Shift + D, right?

01:25:39   I don't think everyone in my family does Command + Shift + D,

01:25:41   but I do it a thousand times a day.

01:25:44   And so,

01:25:45   it's okay, part of what we've given ourselves permission

01:25:50   to do over time is to say the iPad experience

01:25:55   has to be the experience that a young child

01:25:58   or a first time elderly computer user can walk up to

01:26:02   and understand, not get themselves in trouble,

01:26:05   but at the same time there can be depth to the platform

01:26:07   that you can discover and you can become a pro

01:26:12   and really accelerate your work.

01:26:15   And so the iPad is perfectly usable

01:26:19   to do cut, copy, paste in the traditional way,

01:26:23   tap on it, up comes a call-out bar, tap copy.

01:26:26   And we're totally fine with many users doing that,

01:26:29   just like we're fine with people going up to the edit menu

01:26:32   and clicking and pulling down and doing copy.

01:26:36   But just like keyboard accelerators,

01:26:38   these gestures will become, I think,

01:26:40   just complete muscle memory for many of us,

01:26:43   and we'll accelerate what we do.

01:26:45   - Yeah, just a serious reduction in mental friction,

01:26:47   'cause you're just doing your thing

01:26:49   you're not thinking about it.

01:26:50   - Yeah, and it's funny, we tried many different kinds

01:26:52   of gestures and some of them on paper seem like,

01:26:54   oh, well this is gonna be great.

01:26:56   And it's interesting that just how in your mind

01:27:00   it became this idea of I'm almost picking something up

01:27:03   to copy and putting it down to paste.

01:27:06   We found that people could learn it and perform it

01:27:08   much more reliably than a bunch of other gestures.

01:27:10   And so, funny how the brain works.

01:27:12   - All right, we're getting close to the end,

01:27:13   so we gotta enter the speed round.

01:27:15   Pencil, latency support on the iPad Pro

01:27:18   has gone from 20 milliseconds to nine milliseconds.

01:27:21   That seems crazy to me in a software update.

01:27:23   That sounds to me like the pitch from the next iPad Pro.

01:27:28   You know, that it's a hardware thing.

01:27:29   Like, that's a huge reduction.

01:27:32   That's crazy. - Yeah.

01:27:33   Well, so there's a piece of it that is optimization

01:27:36   and just scheduling the TrueMotion display,

01:27:42   getting in at exactly the right moment

01:27:45   to get the draw commands in and recognize the input

01:27:47   and so forth, and part of it is prediction,

01:27:49   and it turns out that the human hand

01:27:52   can only accelerate at a certain part.

01:27:54   If you're gonna start to turn,

01:27:55   you're gonna sense the second derivative of motion

01:27:58   is gonna, you can actually run the math on that.

01:28:01   In fact, we had one part where we turned the prediction up,

01:28:06   so instead of trying to guess where you were going to be,

01:28:08   we pushed it way ahead.

01:28:11   So it actually predict before,

01:28:13   you would be running ahead of your pencil.

01:28:15   (laughing)

01:28:16   And if you pushed it far enough,

01:28:17   You just put the pencil down and just write your whole message.

01:28:20   [LAUGHTER]

01:28:22   Very good.

01:28:23   It's negative latency.

01:28:25   That's next release.

01:28:26   So you keep that amongst us.

01:28:28   But that's where it's going.

01:28:30   If you're our competitors at this point,

01:28:32   ignore everything you heard.

01:28:33   [LAUGHTER]

01:28:37   ARKit had a significant amount of time in the demo.

01:28:41   And ARKit 2 was like a huge upgrade over ARKit 1.

01:28:45   And then ARKit 3, one year later, is all of a sudden

01:28:48   occluding people.

01:28:49   - Yeah.

01:28:50   - Live on the device.

01:28:51   - That's a pretty nice applause from the AR developers.

01:28:54   - And I've played with it, and it is uncanny.

01:28:57   It is really, really crazy.

01:28:59   - And that's machine learning.

01:29:01   I mean, really, the techniques in order to figure out

01:29:05   what's a person, where's the person,

01:29:07   what are these pixels or people pixels,

01:29:09   is a task, actually, that amazingly,

01:29:13   with the right algorithms and the right training,

01:29:15   we can do and what's incredible is,

01:29:17   you can, we had some things where we'd like color,

01:29:20   color the hand or color the person

01:29:23   and you sort of get it when you,

01:29:25   you know, a person would walk out in front

01:29:27   and they'd figure out where the person was.

01:29:28   But when you go like this and you get the tip of your shoe

01:29:31   and it goes, that's part of a person,

01:29:32   you stick a finger in, like it's pretty incredible

01:29:37   how it can recognize people parts.

01:29:38   - Yeah.

01:29:39   (audience laughing)

01:29:43   - Don't push it too far, don't push it too far.

01:29:46   (audience laughing)

01:29:49   - Training set had boundaries.

01:29:52   - You know what you've caused.

01:29:54   - A lot of testing?

01:29:56   - A lot of testing.

01:29:57   - All right, Craig, I need you.

01:30:02   - I'm sorry.

01:30:03   Damage control.

01:30:06   - I need you to explain to me the difference

01:30:11   between ARKit and RealityKit.

01:30:13   - Yeah, yeah, they're quite distinct.

01:30:16   So RealityKit is a full AR-oriented 3D rendering engine.

01:30:21   And it's not just a rendering engine, it's a physics engine,

01:30:26   it does, it's an animation engine.

01:30:29   And it's actually, it was designed from the outset

01:30:35   to be focused on AR.

01:30:36   So the objective of its rendering techniques

01:30:38   are about making things look real.

01:30:40   And part of that are things like

01:30:42   A perfectly rendered object that doesn't have the same

01:30:47   noise characteristics as what's coming off the camera

01:30:49   stands out, right?

01:30:51   If you move and some things are blurring because they're

01:30:54   real and the AR object looks strangely fixed there,

01:30:59   then it doesn't look real.

01:31:01   And so we did things like motion blur and noise as part

01:31:04   of the rendering.

01:31:05   ARKit is the thing that's providing understanding

01:31:11   of the world, the planes in the world doing VIO,

01:31:15   so understanding between the accelerometers

01:31:17   and tracking through the camera textures on the ground

01:31:21   and stuff to understand what the geometry of the world is

01:31:23   so that a 3D engine like RealityKit

01:31:26   can go render objects in there.

01:31:27   And the two of them are super tightly integrated

01:31:30   because some of what ARKit is perceiving

01:31:33   about, for instance, ambient light

01:31:35   and understanding that, oh, the way you should be lighting

01:31:38   the object that you're rendering

01:31:40   should take into account all these factors

01:31:42   to make it fit in the real world.

01:31:44   So the two are really complementary in that way.

01:31:45   And then Reality Composer is a 3D creation environment

01:31:50   that's kind of, it's sort of interface builder

01:31:53   and keynote in 3D, so you can lay out all your objects,

01:31:57   but then you can also, in a keynote sort of fashion,

01:32:00   easily assign behaviors and animations to them.

01:32:03   So it makes it very accessible.

01:32:04   - The demo I saw of Reality Composer,

01:32:08   Again, talk about an app that got short shrift

01:32:10   in the keynote.

01:32:11   I mean, this app is amazing.

01:32:14   It is like, clearly a lot of work went into this,

01:32:19   almost certainly years.

01:32:20   I know you guys don't wanna talk about how long,

01:32:22   but this is like a full-fledged 3D development creation app

01:32:27   with all the features you'd know

01:32:30   if you've used any kind of creation app like keynote or,

01:32:34   come on.

01:32:35   (audience laughing)

01:32:36   We're not sloppy drinkers here, come on.

01:32:38   Hold your beer.

01:32:40   It's just 1.0 is a really, really rich, deep app.

01:32:47   In a market where the competing apps,

01:32:51   like I'm gonna, Maya and these things,

01:32:54   there's literally only a few thousand people in the world

01:32:59   who know how to use them,

01:33:01   'cause they're so opaque and require,

01:33:05   It's like, you know, an airplane, find an airplane

01:33:07   with all these buttons and stuff.

01:33:09   And this is a total appley app that you can just say,

01:33:13   like, here, make a thing, and make it gold,

01:33:15   and make it bounce.

01:33:17   - Right, no, I mean, the goal, you got it.

01:33:19   I mean, the goal was to take this thing

01:33:21   that was pretty arcane and very, very, very specialized skill

01:33:24   and say, how do we make this the kind of thing

01:33:26   that makes a sophisticated 3D technology accessible

01:33:29   to software engineers and designers who aren't 3D experts,

01:33:34   but want to incorporate this kind of stuff in their apps.

01:33:37   And so that was the design goal from the outset.

01:33:41   And the team did incredible work there.

01:33:46   And I think the ability also to do it on the Mac,

01:33:49   but not just that, but to then transfer the--

01:33:51   to take the experience and do it on your iPad

01:33:53   while you're actually experiencing AR,

01:33:55   edit it in AR, have that sync back automatically to the Mac

01:33:58   so you're evolving your project like that.

01:34:01   I think that's going to be,

01:34:03   change, not just make an existing thing easier,

01:34:07   but really even change who can do what

01:34:09   in the world of building 3D apps.

01:34:12   - Which is the beauty of AR and ARKit to start with, right?

01:34:15   If we opened up AR to a bunch of people,

01:34:17   hopefully a bunch of you, that never would have done AR.

01:34:20   Right, and now they can put AR into their apps.

01:34:24   (audience applauding)

01:34:25   We have over 7,000 in the app store right now and growing,

01:34:28   which is about 7,000 more than there would have

01:34:31   - And what you said about how short it was,

01:34:33   I mean you can imagine the original version of the deck

01:34:36   had us spending 15 minutes talking about Reality Composer

01:34:39   and another, you know what, and then we got down

01:34:41   to where we had a cover slide where we said,

01:34:42   it's Reality Composer, and then I have one slide

01:34:44   with this animation, and I had like a few things

01:34:48   I was gonna say, and we go through rehearsal,

01:34:50   and I say, Reality Composer, it's great,

01:34:52   you can drag and drop and edit 3D,

01:34:53   and Mike Rockwell's like, could you add like

01:34:55   four more words about it?

01:34:57   (laughing)

01:34:58   I'm like, I gotta check with Jaws,

01:34:59   he's gotta stopwatch out, whether they're gonna

01:35:00   allow these, when you have that much to talk about,

01:35:05   well, I think the great thing is developers

01:35:09   are all gonna follow up, you're gonna dive in.

01:35:11   - Well, we have over 100 sessions at the WWC,

01:35:13   that's the beauty, we have 200 labs,

01:35:15   so we have more time to engage with real engineers

01:35:18   on this stuff, but people gotta pee.

01:35:21   So we can only keep them there for so long,

01:35:24   which I think your audience is starting to experience.

01:35:26   - We're getting there.

01:35:29   - Let me just end here.

01:35:31   Final card is security and privacy related stuff.

01:35:34   (audience applauding)

01:35:37   - From what I hear, every company in the Valley

01:35:45   is now the protector of your privacy.

01:35:47   - It's become a more popular word.

01:35:50   - Isn't it?

01:35:51   - Including from some companies that have said in the past

01:35:57   that you have no privacy.

01:35:58   That's an unusual thing to say. That makes me uncomfortable.

01:36:02   The sign in with apple is a thing that -- it's an idea that

01:36:06   Seems kind of obvious and a thousand people have had it and

01:36:10   They've said -- [Applause]

01:36:17   Apple could do that and it would be awesome but they probably

01:36:20   Wouldn't do it. Now you've done it. And it is -- it really

01:36:24   Seemed -- a lot of you guys are the ones that asked us to do it.

01:36:27   - And they asked us to do it.

01:36:28   - Right.

01:36:29   - It was developers that were saying,

01:36:30   "Look, we need a frictionless way

01:36:32   "to authenticate users into our app.

01:36:35   "We don't know what's going on with this data

01:36:37   "about our customers that we're surrendering

01:36:38   "to somebody else.

01:36:39   "Can you do it and do it in your Apple sort of way?"

01:36:42   And that's what this team stepped up to do.

01:36:44   - But I can't tell you how many times

01:36:46   I've downloaded an app.

01:36:48   It comes up with one of those.

01:36:51   I close, delete.

01:36:53   You know, you just never even experienced that.

01:36:55   - I've done it, I've done it.

01:36:57   (audience applauding)

01:37:00   And it is true that once you have it,

01:37:02   you can see though what the appeal was originally

01:37:05   with people using single sign-on is that,

01:37:07   well, there's so many,

01:37:09   thousand ways you can screw up security.

01:37:11   Here's these big companies, they've been through it all,

01:37:14   they've made all the mistakes,

01:37:15   you can kind of trust them on a security level.

01:37:18   It's the privacy issue where trust comes in.

01:37:20   And it's ease of use, right?

01:37:23   It's like here, I might go outside the hall

01:37:25   and I'm gonna get one of these scooters

01:37:26   that you can scoot around on,

01:37:27   and it's like I've never used it before.

01:37:29   And it's like, if I've gotta send my email

01:37:33   and then wait for the email to arrive,

01:37:35   and then to click through the email,

01:37:36   it's like, I'm just gonna walk.

01:37:38   You know what I mean?

01:37:40   There's an appeal to that.

01:37:41   I think that's why one of the scooter companies

01:37:42   was one of the demos you guys showed using it,

01:37:44   that you can go hit Sign In with Apple,

01:37:47   it Face IDs you, and now you're scooting.

01:37:51   - Yes. (audience laughing)

01:37:54   - But your information about you is not.

01:37:56   - I thought something--

01:37:57   (audience laughing)

01:38:00   So one of the things, it's not a secret,

01:38:06   it's in the small print, or it looked small to me,

01:38:09   but it's in the description of using it that

01:38:11   come fall, any app that uses a third party sign-in service

01:38:19   will have to offer sign-in with Apple as one of the options.

01:38:23   And at first, I think the reaction was,

01:38:25   whoo, that's a little heavy-handed.

01:38:28   'Cause it just seems like you're issuing a dictum.

01:38:31   You're bossing people around.

01:38:34   But if you give it any thought,

01:38:36   it just makes sense for everybody involved.

01:38:38   - Absolutely. - Right.

01:38:40   - Yeah, again, going back,

01:38:40   developers are the ones that first asked us to do it.

01:38:43   At a customer level, I mean, customers,

01:38:46   when it comes to privacy,

01:38:46   you want transparency and control, right?

01:38:48   You want the customer to know

01:38:50   what information are they giving to somebody,

01:38:53   They want the control of whether to do that or not.

01:38:54   In the situation of these buttons, there's a

01:38:57   transparency.

01:38:57   People had no idea what kind of information was flowing

01:39:01   through that single tab.

01:39:02   And so what we wanted to do is provide that transparency and

01:39:06   control, right?

01:39:07   The normal authentication, there's no

01:39:09   information flowing.

01:39:10   Maybe they're here.

01:39:15   In the event that the developer wants that additional

01:39:19   information, you see what's going to go to them.

01:39:22   you see the name and you can edit it.

01:39:24   You see that it's your email unless you choose to hide it

01:39:26   and that we've given the randomized email address.

01:39:29   So we have that transparency.

01:39:30   (audience applauding)

01:39:33   That transparency and control.

01:39:36   So in the event that an app is providing those means

01:39:40   to log in through a social networking,

01:39:42   then we say we should offer customers

01:39:44   this more private choice.

01:39:46   If they're not doing that, right,

01:39:47   they just have their own authentication,

01:39:49   their own system of logging in.

01:39:50   They don't need to do this, but it's just a matter of,

01:39:52   in this situation, we wanna give those users

01:39:54   that transparency and control as a way to authenticate.

01:39:57   - Yeah.

01:39:58   And, you know, privacy, the stuff,

01:40:00   you guys have been talking about it more.

01:40:03   I really think it's true.

01:40:04   I don't think it's any kind of change of heart

01:40:06   or change of course from Apple strategically.

01:40:08   I think Apple has always had this in mind

01:40:11   and really has never been interested

01:40:12   in hoovering up personal data about its users.

01:40:15   It's just become culturally something that people,

01:40:19   even if you're not Apple customers,

01:40:20   people are just talking about all sorts of stuff

01:40:23   in the tech industry are suddenly sort of dawning on them

01:40:27   that we've been living through a privacy apocalypse

01:40:30   for the last--

01:40:31   - Well, and I'd like to say, John,

01:40:32   and you've heard me say it before,

01:40:33   we've been doing privacy since before it was popular.

01:40:36   - Right. - Right?

01:40:37   I mean, we were building it into our systems

01:40:39   and building it into what we do

01:40:40   when no one outside of Germany seemed to care.

01:40:42   You know, the Germans care a lot.

01:40:44   (audience laughing)

01:40:46   And we were doing it 'cause we knew

01:40:47   it was the right thing to do.

01:40:48   You've heard Craig say, you've heard Tim say,

01:40:50   privacy's a fundamental human right.

01:40:51   And whether it was popular or not,

01:40:53   you know, we were gonna do it.

01:40:55   And fortunately it's gotten more popular,

01:40:57   which has been a good position for us

01:40:58   since we've worked pretty hard on it over the years.

01:41:00   - This really goes, I mean, all the way back

01:41:02   to the origins of the company.

01:41:05   I mean, the Apple was created

01:41:07   to be the personal computer company.

01:41:09   And remember, the competition was

01:41:10   some kind of time-shared mainframe,

01:41:13   have all your data somewhere else.

01:41:15   And the idea of you can have your own computer,

01:41:17   Got your own diskettes, and you got your stuff, it's yours.

01:41:22   And that's been, that's at the core of who we are.

01:41:24   And if you look at some of these other companies,

01:41:26   that's clearly not at the core of who they are.

01:41:29   And we're also a company where our idea is

01:41:32   we're building stuff that we would want for ourselves,

01:41:35   that we would want for our families,

01:41:37   our children, our friends.

01:41:39   And I don't want to be tracked.

01:41:42   I don't want my family to be tracked.

01:41:44   So we've always been wanting to build this stuff

01:41:47   because we just think it's the right thing to do.

01:41:50   And there was a time where everyone's saying,

01:41:52   the privacy is dead and you guys are so naive

01:41:55   and why do you care about this

01:41:56   and is this is advantaging you?

01:41:58   And no, it's just right.

01:42:00   (audience applauding)

01:42:14   We can't top that.

01:42:15   I think let's call that a show.

01:42:18   Thank yous.

01:42:19   I have a bunch of people to thank.

01:42:20   Let me thank Craig and Jaws for your time.

01:42:23   Well, thank you.

01:42:34   Yeah.

01:42:35   Thank you.

01:42:36   Every single year, I spend my Tuesday at WWDC

01:42:43   saying, why do I do this?

01:42:46   I'm a nervous wreck.

01:42:48   And then it's over.

01:42:49   And I'm like, well, that was fun.

01:42:52   What are you guys doing next month?

01:42:54   We could do this all the time.

01:42:55   This is great.

01:42:58   There's other people at Apple.

01:42:59   And I know that there's all sorts of people at Apple who

01:43:03   helped make this possible, helped get these guys here.

01:43:06   I want to thank somebody who has a big part in doing WWDC.

01:43:10   His name is Nitin Mishra.

01:43:11   And Nitin, he's probably mad at me that I'm thanking him,

01:43:16   but he literally brought these chairs from Infinite Loop

01:43:21   in a pickup truck.

01:43:22   - I thought I recognized it.

01:43:24   - Yeah.

01:43:25   (laughing)

01:43:26   They're very nice chairs.

01:43:27   I really, I just wouldn't be comfortable up here

01:43:30   if we didn't have nice chairs.

01:43:31   And so--

01:43:32   - That's awesome.

01:43:34   - That is like the least of what he's done.

01:43:36   So he's really done a great job.

01:43:38   I don't know that this show would be possible without him.

01:43:41   As always, I want to thank the wonderful staff here

01:43:43   at the California Theater.

01:43:45   They are such nice people.

01:43:47   Oh my God.

01:43:48   (audience applauding)

01:43:51   I'm a big believer in Murphy's Law.

01:43:56   I figure everything's gonna go wrong.

01:43:57   The lights aren't gonna work, the sound's not gonna work,

01:43:59   and nothing went wrong, so I really can't believe it.

01:44:03   I want to thank Tito--

01:44:04   - John, they forgot to hit record.

01:44:06   (audience laughing)

01:44:09   - It looks like Syracuse has captured it all though.

01:44:11   Don't worry about it.

01:44:12   (audience laughing and applauding)

01:44:16   We've been trying to suck our souls into that thing.

01:44:22   (audience laughing)

01:44:24   - I wanna thank Tito, T-I dot T-O,

01:44:27   the ticketing service I use,

01:44:28   run by my friend Paul Campbell, and it's a great team.

01:44:31   Really a great service.

01:44:32   I don't know what I would do without it.

01:44:34   I probably wouldn't have a show,

01:44:37   or make somebody else sell the tickets.

01:44:39   I wanna thank the sponsors, MacStadium,

01:44:43   great, great hosting service to get your Mac hardware

01:44:46   or use their Mac hardware in truly pro data centers.

01:44:51   OmniFocus from the Omni Group,

01:44:54   now available on the web in the craziest way possible,

01:44:57   which is beautiful, it really looks great.

01:45:00   And Slack, who are hiring iOS engineers,

01:45:03   and iOS engineers might soon be Mac engineers.

01:45:07   That's right.

01:45:08   We should start calling them UI kit engineers, really.

01:45:12   And some of my friends who helped me do this show--

01:45:15   Marco Armand is up there with a live audio stream.

01:45:21   [APPLAUSE]

01:45:23   For the fifth year in a row, Jake Shoemaker

01:45:26   is shooting the video, which will be out soon.

01:45:29   I don't know how soon, but hopefully tomorrow.

01:45:32   But he does a great job, makes us all look good.

01:45:35   My friend Caleb Sexton, who edits my show every week.

01:45:38   The audio is up there making sure we sound good

01:45:41   and make sure our mics are on and all of that.

01:45:43   And--

01:45:44   [APPLAUSE]

01:45:48   --our very fine announcer, Paul Kefasis, good friend.

01:45:51   [APPLAUSE]

01:45:54   And my wife Amy.

01:45:57   [APPLAUSE]

01:45:58   Half of you probably already got help from her.

01:46:00   [APPLAUSE]

01:46:03   It was like five minutes before the show,

01:46:05   and there was something minor wrong, not major wrong,

01:46:08   and Jaws just turned to her and goes, you do everything.

01:46:10   (laughing)

01:46:12   - And she agreed.

01:46:13   - Yeah, she did.

01:46:16   But I really don't know what I would do without her.

01:46:18   My thanks to her, she does a great job.

01:46:23   And last but not least, of course, all of you.

01:46:26   - In the room.

01:46:27   (audience applauding)

01:46:29   - On the internet, thank you very much for coming.

01:46:34   Thanks for coming out.

01:46:40   [APPLAUSE]