231: ‘It’s a Deep Notch’ With Dan Frommer
  
   
 
 
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     Did I tell you that I figured out what the heck that was? 
     
     
  
 
 
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     I don't think so. No. So the backstory on this is that Dan and I were in the Steve Jobs theater 
     
     
  
 
 
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     together sort of towards the back, maybe like five or six rows from the back. And during the event, 
     
     
  
 
 
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     especially the first half, there was a lot of noise from seemingly like, like, I couldn't quite make 
     
     
  
 
 
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     it out. But I thought it was like Asian language, sort of like speakerphone noise. And I thought 
     
     
  
 
 
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     someone was on the phone and I thought so too. I completely thought it was somebody who was on the 
     
     
  
 
 
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     phone like with you know like like like Chinese media and they were on the phone with somebody 
     
     
  
 
 
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     at their office back in in China like to let them listen to the keynote live and I'm like dude 
     
     
  
 
 
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     they're streaming it like you don't have to you don't have to let them listen in on speaker phone 
     
     
  
 
 
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     you know and why are they talking um and it was a bit distracting and it was also kind of baffling 
     
     
  
 
 
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     because I would like turn around to see who it was to maybe shoot them a dirty look and 
     
     
  
 
 
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     and it it was like it seemed to like be moving around the theater like at first I thought 
     
     
  
 
 
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     it was over my shoulder to the left and it seemed to be coming from over my shoulder 
     
     
  
 
 
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     to the right anyway long story short what it is what it was is that Apple provides non 
     
     
  
 
 
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     I don't know how many languages they support but if English is not your first language 
     
     
  
 
 
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     they they give media like a little earpiece and they can get a live translation from somebody 
     
     
  
 
 
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     you know, that Apple hires to translate it on the fly. And which is cool. But what happened was 
     
     
  
 
 
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     they had them turned up way too loud. And I guess there's no volume on the actual thing that goes in 
     
     
  
 
 
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     your ear. It's like Apple was controlling it and it was way too loud. And so what people were doing, 
     
     
  
 
 
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     because it was so loud in their ear, is they took it out of their ear and were just sort of holding 
     
     
  
 
 
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     it. And it was so loud. Like, it was supposed to be like an earpiece, you know, so you wouldn't 
     
     
  
 
 
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     and distract people, but it was so loud 
     
     
  
 
 
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     that that's what everybody could hear. 
     
     
  
 
 
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     It was like, that's how loud it was. 
     
     
  
 
 
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     - Oh, funny. 
     
     
  
 
 
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     - And the reason it went away about half an hour 
     
     
  
 
 
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     in his apple, figured out what was going on 
     
     
  
 
 
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     and turned the volume down 
     
     
  
 
 
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     and everybody stuck them back in their ears. 
     
     
  
 
 
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     - I had an amazing meeting once in Tokyo with the, 
     
     
  
 
 
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     I wanted to do a story on the evolution 
     
     
  
 
 
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     of the Japanese vending machine. 
     
     
  
 
 
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     And I met with the guy at Coca-Cola Japan 
     
     
  
 
 
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     who runs all their vending machine operations, 
     
     
  
 
 
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     which is a fascinating story. 
     
     
  
 
 
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     and I'm not gonna get into the details now, 
     
     
  
 
 
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     but in this meeting, and also I think 
     
     
  
 
 
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     in a few other meetings I've had in Tokyo, 
     
     
  
 
 
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     someone is an interpreter who sits in the room 
     
     
  
 
 
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     and you have an earpiece where you can hear her speaking, 
     
     
  
 
 
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     translating into English in real time 
     
     
  
 
 
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     while you're sitting there in the meeting. 
     
     
  
 
 
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     It's fascinating, it's very cool. 
     
     
  
 
 
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     - Sort of like being at the UN or something. 
     
     
  
 
 
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     - Yeah, exactly, yeah. 
     
     
  
 
 
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     I gotta say, it was, you know, it had been a year 
     
     
  
 
 
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     since we'd been in the Steve Jobs Theater, 
     
     
  
 
 
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     and it's still a really impressive place. 
     
     
  
 
 
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     I think you probably talked with Eli about this last show, 
     
     
  
 
 
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     but the sound blew me away. 
     
     
  
 
 
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     I forgot that they went completely all out 
     
     
  
 
 
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     with the sound system and the projector and everything. 
     
     
  
 
 
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     When they were playing that intro sequence, 
     
     
  
 
 
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     Mission Impossible thing. The room was shaking. The bass was so strong. Not in an obnoxious way, 
     
     
  
 
 
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     either, in a really, really compelling way. No, it's the best sound I've ever heard in a theater. 
     
     
  
 
 
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     Literally no echo. It is super crisp. 
     
     
  
 
 
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     That's all right. We love dogs on the talk show. Joanna's dog is always a problem. What's your dog 
     
     
  
 
 
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     dog's name? Ralphie. Oh, that's a good name. Try to mute when he's that's all right. He's 
     
     
  
 
 
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     guarding the door. So that's his job. Yeah, like it is his job. No, that's totally allowed 
     
     
  
 
 
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     on this show. Now it is fantastic sound and I talked to some Apple people and I think 
     
     
  
 
 
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     that they use it a little bit more internally than I was initially led to believe like I 
     
     
  
 
 
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     heard from I wrote about how you know what a remarkable place it is combined with the 
     
     
  
 
 
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     fact that at least publicly they only use like once a year. They do use it internally 
     
     
  
 
 
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     a couple times a month they have team meetings and stuff there. It doesn't just sit unused 
     
     
  
 
 
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     all year long. They do make some good use of it. I heard from a couple people that they 
     
     
  
 
 
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     had a screening of The Incredibles 2. Employees were allowed to bring their kids and everything 
     
     
  
 
 
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     like that. I haven't seen it yet. I love The Incredibles. I go to the theater so little 
     
     
  
 
 
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     now it's criminal. It was sort of like a New Year's resolution for this year that I missed, 
     
     
  
 
 
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     but I want to start going to the movies more often again because I love going to the movies, 
     
     
  
 
 
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     and I don't know why I don't go. But I haven't seen The Incredibles 2 yet, but there's apparently a 
     
     
  
 
 
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     scene where the little baby Jack-Jack is up in a corner, hiding—I don't know. This is not really 
     
     
  
 
 
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     a spoiler—but he's up by the ceiling, hiding in a corner, back right, and he makes a noise. 
     
     
  
 
 
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     and the theater, it made it sound like he was in the back corner of the theater. 
     
     
  
 
 
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     Like my one friend at Apple was like, you know, me and my two kids, 
     
     
  
 
 
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     we all just turned around and looked up there. 
     
     
  
 
 
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     That's amazing. Yeah. That's cool. 
     
     
  
 
 
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     How the promise of surround sound. 
     
     
  
 
 
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     So what's coming up? I guess we, before we get into the news, we can, while we're talking about 
     
     
  
 
 
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     the Steve Jobs theater, we can, we can speculate on what's coming up for Apple. Cause it, 
     
     
  
 
 
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     everybody is expecting them to announce new iPad Pros and probably new MacBooks that are not pro 
     
     
  
 
 
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     at an event, which I'm guessing—I honestly have no inside information about this. We're recording 
     
     
  
 
 
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     this on October 15. Nobody has told me a damn thing. But I'm guessing it's going to be Tuesday, 
     
     
  
 
 
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     October 30. But the question for me is where? Are they going to do it in the Steve Jobs Theater, 
     
     
  
 
 
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     or are they going to do it like, you know, like they had that. Remember, were you there at the 
     
     
  
 
 
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     Chicago thing? I was Yeah, yeah. had Lane tech where I took the SAT. That's exactly right. I 
     
     
  
 
 
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     forgot about that. Right. What a small world. The place where you took the SATs was the I don't know 
     
     
  
 
 
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     I have no idea what they're gonna do. But I feel like Tuesday, October 30 is the right day because 
     
     
  
 
 
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     it's obviously not going to be this week. I mean, invitations haven't gone out yet. And I, in theory, 
     
     
  
 
 
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     you know, they could send out invitations now for something next week, but I don't think they'll do 
     
     
  
 
 
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     next week. And I don't think they ever would because next week is like this Friday is when 
     
     
  
 
 
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     the iPhone 10 r goes on sale or pre pre order. And then next Friday is when it ships and I don't 
     
     
  
 
 
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     don't think they would hold an event in between there because I would guess that 
     
     
  
 
 
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     like reviews of the XR will be coming out at some point in between then and there. And 
     
     
  
 
 
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     they're not going to have—they don't want to have reviews of a major new iPhone 
     
     
  
 
 
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     coming out at the same time that they're announcing new things. Like, it doesn't 
     
     
  
 
 
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     really make any sense from Apple's perspective. 
     
     
  
 
 
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     Tom Bilyeu (01h00): Yeah, the minute you—I forgot where I read 
     
     
  
 
 
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     that thinking first, but that made sense. I mean, there was a world in which—and maybe 
     
     
  
 
 
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     this would have happened four years ago, they would have put out the invitations the day 
     
     
  
 
 
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     of the Google Pixel event. 
     
     
  
 
 
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     They did used to do stuff like that. 
     
     
  
 
 
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     My guess is that you're right, the discipline of not messing up with the signal of the new 
     
     
  
 
 
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     iPhone, no noise about iPads or anything else, just keep one story at a time, that makes 
     
     
  
 
 
 
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     - Yeah, so if I had to bet, 
     
     
  
 
 
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     I would bet that they'll have it 
     
     
  
 
 
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     at the Steve Jobs Theater again. 
     
     
  
 
 
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     But that's, it's simply, I don't know why I think that. 
     
     
  
 
 
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     I really don't think that they would ever hold an event 
     
     
  
 
 
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     at the old town hall on the old campus again. 
     
     
  
 
 
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     - No. - Like why? 
     
     
  
 
 
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     I mean, it would seem like-- 
     
     
  
 
 
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     - Yeah, that doesn't make sense. 
     
     
  
 
 
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     - Even if it's not supposed to be as big a deal 
     
     
  
 
 
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     as new iPhones, I think new iPads are pretty big. 
     
     
  
 
 
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     - Oh man, I need one, so I hope it happens sooner than later. 
     
     
  
 
 
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     Yeah, that's a good question. 
     
     
  
 
 
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     Is it more work for the events team to do it on campus? 
     
     
  
 
 
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     Or it's probably a lot less work 
     
     
  
 
 
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     than having to do it somewhere else. 
     
     
  
 
 
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     Even if it were in San Francisco or Cupertino, 
     
     
  
 
 
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     even if it were in Silicon Valley, 
     
     
  
 
 
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     it's probably a lot easier for them. 
     
     
  
 
 
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     - I think it's a lot less work, a lot, 
     
     
  
 
 
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     because it's less travel, obviously, for everybody, 
     
     
  
 
 
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     because they're just doing their normal daily commute, 
     
     
  
 
 
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     And I think for the, whatever you want to call the team 
     
     
  
 
 
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     that does the setup, they don't have anything to set up. 
     
     
  
 
 
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     I mean, not that they don't, 
     
     
  
 
 
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     I mean, they put up some decorations 
     
     
  
 
 
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     and stuff like that in the theater, 
     
     
  
 
 
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     but it's nothing like the pop-up theaters 
     
     
  
 
 
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     that they've been making in recent years 
     
     
  
 
 
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     at places like the Bill Graham Civic Auditorium 
     
     
  
 
 
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     and other places. 
     
     
  
 
 
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     - Even Lane Tech High School, 
     
     
  
 
 
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     like that was by far the cleanest day 
     
     
  
 
 
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     in the history of that school. 
     
     
  
 
 
 
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     And forever after, like it will never be as clean 
     
     
  
 
 
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     it was the day that Apple went there. Right. Yeah, I guess there's the argument that like, 
     
     
  
 
 
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     oh, keep, keep the Steve Jobs theater for only the most important special events, the iPhone event, 
     
     
  
 
 
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     but I don't that doesn't really know. I don't think that means anything. Yeah, 
     
     
  
 
 
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     I think it made sense, maybe for the first event to be there to be for last year's iPhone, you know, 
     
     
  
 
 
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     the biggest event of the year is the iPhone announcement. I think it sort of made sense 
     
     
  
 
 
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     to christen the theater with that event. But now it just, to me, makes sense that you'd 
     
     
  
 
 
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     use it whenever you have something to announce. And the reason they only used it once last 
     
     
  
 
 
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     year is it was a year where they just didn't have anything else to announce. I mean, one 
     
     
  
 
 
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     of the reasons that people are so excited about new iPad Pros is that the iPad Pros, 
     
     
  
 
 
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     our current ones, are really two generations old. They sort of skip the whole A11 CPU cycle. 
     
     
  
 
 
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     So I think people are really excited. People who love the iPad are really excited about 
     
     
  
 
 
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     because it's-- 
     
     
  
 
 
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     I hate to use the word overdue, but they're maybe 
     
     
  
 
 
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     a little overdue. 
     
     
  
 
 
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     No, I think that's super fair. 
     
     
  
 
 
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     I mean, if you look at-- 
     
     
  
 
 
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     especially not even just in a vacuum, 
     
     
  
 
 
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     but if you look at competition, it's getting better. 
     
     
  
 
 
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     And that's not to say that they have 
     
     
  
 
 
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     to respond to any sort of increased cadence pressure, 
     
     
  
 
 
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     but there needs to be a new iPad Pro now. 
     
     
  
 
 
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     And it seems like, especially if the idea is that it won't 
     
     
  
 
 
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     have a home button and there's probably more to the story, 
     
     
  
 
 
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     that's not just gonna be a press release update. 
     
     
  
 
 
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     I think that commands an event. 
     
     
  
 
 
 
 
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     Remember when they did the Apple Watch and I think, 
     
     
  
 
 
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     what was it? 
     
     
  
 
 
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     I forget what year, when they announced, 
     
     
  
 
 
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     there was a 2015 when they originally announced 
     
     
  
 
 
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     the Apple Watch, maybe it was 2014. 
     
     
  
 
 
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     But the, and they had that event on the college campus 
     
     
  
 
 
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     in Cupertino, what's the name of that college? 
     
     
  
 
 
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     - Yes, I don't know. 
     
     
  
 
 
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     - But remember they built like a gigantic, 
     
     
  
 
 
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     like a literal building out front for the hands-on area. 
     
     
  
 
 
	 00:11:19
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     Like they built the equivalent of an Apple store 
     
     
  
 
 
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     all temporary just to have an open air hands-on area 
     
     
  
 
 
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     after the event, it was crazy. 
     
     
  
 
 
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     - I mean, even the stuff they do in that convention center 
     
     
  
 
 
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     where they have WWDC is pretty intense. 
     
     
  
 
 
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     I think last summer they had a big demo area 
     
     
  
 
 
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     and I don't remember, now I'm making things up. 
     
     
  
 
 
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     But yeah, the construction they will do 
     
     
  
 
 
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     inside of someone else's space is pretty intense. 
     
     
  
 
 
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     So to go back to earlier, yeah, 
     
     
  
 
 
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     ► 
     I think that if there's going to be something 
     
     
  
 
 
	 00:12:04
     ◼
      
     ► 
     and they don't have a good reason 
     
     
  
 
 
	 00:12:05
     ◼
      
     ► 
     for it to be somewhere else, 
     
     
  
 
 
	 00:12:06
     ◼
      
     ► 
     the past they've had like events at like what the maybe I'm blending with Amazon too, but 
     
     
  
 
 
	 00:12:13
     ◼
      
     ► 
     like they'll have something at a library somewhere or something like that. Or, you know, the 
     
     
  
 
 
	 00:12:17
     ◼
      
     ► 
     education event this spring was at a public high school. But there doesn't seem to be 
     
     
  
 
 
	 00:12:22
     ◼
      
     ► 
     a place like that where they would have an iPad event. So and they used to have a member 
     
     
  
 
 
	 00:12:26
     ◼
      
     ► 
     they used to have events at the what's that place in San Francisco, your boy now your 
     
     
  
 
 
	 00:12:31
     ◼
      
     ► 
     Yerba Buena. It was just too small. It really wasn't that much bigger than Town Hall. 
     
     
  
 
 
	 00:12:37
     ◼
      
     ► 
     I guess it was a little bit bigger, but it always felt a little cramped. And the hands-on 
     
     
  
 
 
	 00:12:43
     ◼
      
     ► 
     area was always super cramped in there, too. I remember the one time just talking about 
     
     
  
 
 
	 00:12:47
     ◼
      
     ► 
     how over the top they go at Yerba Buena. It might have been the last year that Katie Cotton 
     
     
  
 
 
	 00:12:52
     ◼
      
     ► 
     was still there. And they knocked out a wall. The room where the hands-on thing was at Yerba 
     
     
  
 
 
	 00:12:59
     ◼
      
     ► 
     on thing was at Yerba Buena, they always painted—or I don't know if they used paint, but draped 
     
     
  
 
 
	 00:13:05
     ◼
      
     ► 
     with black, so it was sort of a very dark room with spotlights shining on the tables. 
     
     
  
 
 
	 00:13:12
     ◼
      
     ► 
     And they just took out a whole wall of the building so that it would be airy and sunshiny, 
     
     
  
 
 
	 00:13:18
     ◼
      
     ► 
     and then just paid to reconstruct it. It wasn't like a removable wall. They literally figured 
     
     
  
 
 
	 00:13:25
     ◼
      
     ► 
     out. They wanted open air. They did the work in advance to figure out, "Yeah, there's 
     
     
  
 
 
	 00:13:32
     ◼
      
     ► 
     no supporting beams in there. We could just knock this out, and then we'll just rebuild 
     
     
  
 
 
	 00:13:35
     ◼
      
     ► 
     it the next day." That's crazy. It's absolutely insane what they spend on these 
     
     
  
 
 
 
	 00:13:41
     ◼
      
     ► 
     Tom Bilyeu (01h00): Yeah. It's amazing though. And it shows. It's 
     
     
  
 
 
	 00:13:45
     ◼
      
     ► 
     just attention to detail. And really, why spare any expense? I mean, sure, spare some 
     
     
  
 
 
	 00:13:52
     ◼
      
     ► 
     but not, you know, what's a couple, what's $10,000 here or there when that's like selling 
     
     
  
 
 
	 00:13:59
     ◼
      
     ► 
     100 iPhones? 
     
     
  
 
 
	 00:14:01
     ◼
      
     ► 
     Yeah. Speaking of iPad Pro, did you see that— 
     
     
  
 
 
	 00:14:04
     ◼
      
     ► 
     100, no, sorry, that's like selling 10 iPhones. 
     
     
  
 
 
	 00:14:07
     ◼
      
     ► 
     Yeah, exactly. It's like selling eight of the $1,500 ones. 
     
     
  
 
 
 
	 00:14:12
     ◼
      
     ► 
     Did you see that Adobe—I mean, it's sort of a poorly kept secret, but that today at 
     
     
  
 
 
	 00:14:18
     ◼
      
     ► 
     their Adobe Max conference, they preannounced Photoshop for iPad. 
     
     
  
 
 
	 00:14:22
     ◼
      
     ► 
     Right, which made me wonder, is this something that they announced last time there was a 
     
     
  
 
 
	 00:14:27
     ◼
      
     ► 
     major iOS event, or is this something that they will announce at the next major iOS event? 
     
     
  
 
 
	 00:14:33
     ◼
      
     ► 
     I would eat my hat if they don't have Adobe on stage at this next event. 
     
     
  
 
 
 
	 00:14:39
     ◼
      
     ► 
     And, you know what, I was actually watching some of the Adobe Max conference today live. 
     
     
  
 
 
	 00:14:43
     ◼
      
     ► 
     They had a great live stream. And Phil Schiller was on stage for a while. They Yeah, which 
     
     
  
 
 
	 00:14:49
     ◼
      
     ► 
     is I can't remember the last time. Wow. Somebody or Phil, I can't remember the last time Phil 
     
     
  
 
 
	 00:14:54
     ◼
      
     ► 
     Schiller was at somebody else's conference. I think it just goes to show how serious Apple 
     
     
  
 
 
	 00:15:00
     ◼
      
     ► 
     is about wanting stuff like Photoshop for iPad. And it's funny because the verge had 
     
     
  
 
 
	 00:15:05
     ◼
      
     ► 
     a really great hands on preview they got, you know, they got to play with it's not coming 
     
     
  
 
 
	 00:15:09
     ◼
      
     ► 
     out till 2019. So who knows if that means early 2019 or later 2019. I suspect that it 
     
     
  
 
 
	 00:15:16
     ◼
      
     ► 
     might be a little later. I wouldn't hold my breath for Photoshop for iPad in January. 
     
     
  
 
 
	 00:15:22
     ◼
      
     ► 
     Because there's definitely some, it's not just that it's beta, there's some features 
     
     
  
 
 
	 00:15:27
     ◼
      
     ► 
     that just aren't there yet. Like there's things you can tap on it, but it doesn't do anything. 
     
     
  
 
 
	 00:15:34
     ◼
      
     ► 
     But the Verge had a great hands on and they let their production staffers use it and put 
     
     
  
 
 
	 00:15:39
     ◼
      
     ► 
     play with it for a while and they had a great video today. I'll put it in the show notes 
     
     
  
 
 
	 00:15:43
     ◼
      
     ► 
     with their first thoughts on it. But the thing that keeps coming up is both from Adobe and 
     
     
  
 
 
	 00:15:47
     ◼
      
     ► 
     the people who are trying this pre-release version that it's quote unquote the real 
     
     
  
 
 
	 00:15:51
     ◼
      
     ► 
     Photoshop. It's not just an image editing app that they've put the Photoshop brand 
     
     
  
 
 
	 00:15:56
     ◼
      
     ► 
     name on. It really is Photoshop that we know and love from the desktop running on an iPad, 
     
     
  
 
 
	 00:16:02
     ◼
      
     ► 
     which is kind of crazy. 
     
     
  
 
 
	 00:16:04
     ◼
      
     ► 
     which makes you wonder why why they're doing it yeah I I'd add to good 
     
     
  
 
 
	 00:16:12
     ◼
      
     ► 
     question and I I wonder about that I I think it is a bet on you know that this 
     
     
  
 
 
	 00:16:18
     ◼
      
     ► 
     really is the future and I think it is a really good form factor for a lot of the 
     
     
  
 
 
	 00:16:24
     ◼
      
     ► 
     stuff people do in Photoshop sure there especially read you know retouching yeah 
     
     
  
 
 
	 00:16:29
     ◼
      
     ► 
     or well the one guy for the drawing the one guy for the verge made a great point 
     
     
  
 
 
	 00:16:33
     ◼
      
     ► 
     point, just a fantastic point where he was like taking an image of a sword and he just 
     
     
  
 
 
	 00:16:39
     ◼
      
     ► 
     wanted to get the background out, just to cut out the sword. And he said, "One of 
     
     
  
 
 
	 00:16:44
     ◼
      
     ► 
     the things you can do here, you just don't think about it, is you just rotate the iPad 
     
     
  
 
 
	 00:16:48
     ◼
      
     ► 
     as he goes around. It's like the way when you're drawing on a piece of paper, you 
     
     
  
 
 
	 00:16:51
     ◼
      
     ► 
     can just turn it upside down to do another part." He's just turning it around upside 
     
     
  
 
 
	 00:16:55
     ◼
      
     ► 
     down, turning it left, turning it right. That's something you can never do with a MacBook. 
     
     
  
 
 
	 00:17:02
     ◼
      
     ► 
     So I don't know. And I think a lot of the stuff with the pencil is obviously uniquely, 
     
     
  
 
 
	 00:17:11
     ◼
      
     ► 
     at least on the Apple platform, is unique to the iPad platform. And it looks to me, 
     
     
  
 
 
	 00:17:18
     ◼
      
     ► 
     from watching the Adobe Max thing, that they're doing it at a really, really high refresh 
     
     
  
 
 
	 00:17:24
     ◼
      
     ► 
     rate. They had a guy doing a demo with simulating oil paint. And just the way that he was swirling 
     
     
  
 
 
	 00:17:32
     ◼
      
     ► 
     two colors together, it was really just stunning that it wasn't—it just looked like a photograph 
     
     
  
 
 
	 00:17:38
     ◼
      
     ► 
     of, you know, like high-def photograph of like a Bob Ross-type guy using actual oil 
     
     
  
 
 
	 00:17:43
     ◼
      
     ► 
     paint. But that's really the secret. I mean, it's no good if there's latency there 
     
     
  
 
 
	 00:17:49
     ◼
      
     ► 
     between the pencil and the thing, but it looks to me like they're doing it right. So I 
     
     
  
 
 
	 00:17:53
     ◼
      
     ► 
     would guess that's the reason why. 
     
     
  
 
 
	 00:17:55
     ◼
      
     ► 
     - Yeah, also I guess in the era where you're, 
     
     
  
 
 
	 00:17:59
     ◼
      
     ► 
     if you're a creative professional, 
     
     
  
 
 
	 00:18:01
     ◼
      
     ► 
     you're probably paying for a subscription to Adobe now. 
     
     
  
 
 
	 00:18:06
     ◼
      
     ► 
     So it doesn't really matter. 
     
     
  
 
 
	 00:18:08
     ◼
      
     ► 
     The idea that you're not buying a $20 iPad version 
     
     
  
 
 
	 00:18:12
     ◼
      
     ► 
     of the app, you're subscribing to whatever 
     
     
  
 
 
	 00:18:14
     ◼
      
     ► 
     the yearly or monthly subscription is. 
     
     
  
 
 
	 00:18:16
     ◼
      
     ► 
     So at that point, they should get you using it 
     
     
  
 
 
	 00:18:19
     ◼
      
     ► 
     on every device you have and not just your one Mac 
     
     
  
 
 
	 00:18:22
     ◼
      
     ► 
     or something like that. 
     
     
  
 
 
	 00:18:23
     ◼
      
     ► 
     - Right, we could do a whole thing. 
     
     
  
 
 
	 00:18:24
     ◼
      
     ► 
     we could do a whole digression on software as a service and subscription versus buying and I know 
     
     
  
 
 
	 00:18:28
     ◼
      
     ► 
     that there are people out there I know because I get emailed from them all the time I know that 
     
     
  
 
 
	 00:18:33
     ◼
      
     ► 
     there are people listening to us who hate it who just who really really really feel strongly that 
     
     
  
 
 
	 00:18:39
     ◼
      
     ► 
     they want to give Adobe you know $299 or whatever and then they get to use Adobe Photoshop version 
     
     
  
 
 
	 00:18:47
     ◼
      
     ► 
     X.0 for as long as it runs on their computer and then choose whether or not to upgrade when 
     
     
  
 
 
	 00:18:52
     ◼
      
     ► 
     and X plus 1.0 comes out, you know. 
     
     
  
 
 
	 00:18:55
     ◼
      
     ► 
     And I, you know, there's all sorts of pros and cons 
     
     
  
 
 
	 00:18:58
     ◼
      
     ► 
     to subscription, but a certain absolute pro 
     
     
  
 
 
	 00:19:02
     ◼
      
     ► 
     is if you're already in, you're already paying, 
     
     
  
 
 
	 00:19:04
     ◼
      
     ► 
     you know, the monthly fee for the CC, the Creative Cloud, 
     
     
  
 
 
	 00:19:08
     ◼
      
     ► 
     and then all of a sudden next year at some point, 
     
     
  
 
 
	 00:19:10
     ◼
      
     ► 
     you just get Photoshop for iPad. 
     
     
  
 
 
	 00:19:13
     ◼
      
     ► 
     I mean, that's pretty sweet. 
     
     
  
 
 
 
	 00:19:17
     ◼
      
     ► 
     Yeah, now I'm gonna watch, now I gotta watch this video. 
     
     
  
 
 
	 00:19:20
     ◼
      
     ► 
     It looks cool. 
     
     
  
 
 
	 00:19:21
     ◼
      
     ► 
     It really is cool. I know at least one person is working on the team. It's the real deal. 
     
     
  
 
 
	 00:19:30
     ◼
      
     ► 
     I mean, it's top-flight talent at Adobe, and it is the real Photoshop. They're not just saying it. 
     
     
  
 
 
	 00:19:37
     ◼
      
     ► 
     So that's very cool. Here, why don't I take a break and thank our first sponsor? 
     
     
  
 
 
	 00:19:42
     ◼
      
     ► 
     Keep this show moving. Our first sponsor is our good friends at Casper. 
     
     
  
 
 
	 00:19:48
     ◼
      
     ► 
     Casper products are there. They're the sleep experts and their products are all cleverly designed to mimic human curves 
     
     
  
 
 
	 00:19:55
     ◼
      
     ► 
     And they provide supportive comfort for all kinds of bodies. Everybody knows them for their mattresses. That's the main thing 
     
     
  
 
 
	 00:20:00
     ◼
      
     ► 
     That's what they that's how they got started. Look you spend one third of your life sleeping 
     
     
  
 
 
	 00:20:04
     ◼
      
     ► 
     I spend well over a third of my life sleeping, but you should be comfortable 
     
     
  
 
 
	 00:20:08
     ◼
      
     ► 
     Why in the world would you not get a nice mattress you spend an entire third eight eight nine hours? 
     
     
  
 
 
	 00:20:12
     ◼
      
     ► 
     Hopefully every single night you're sleeping. Why not get a night great mattress 
     
     
  
 
 
	 00:20:17
     ◼
      
     ► 
     Look, they've got the original Casper. That's that's their their flagship mattress 
     
     
  
 
 
	 00:20:21
     ◼
      
     ► 
     It is has multiple types of supportive memory foams for a quality sleep surface 
     
     
  
 
 
	 00:20:27
     ◼
      
     ► 
     It's still the it's just a fantastic mattress. We have one here 
     
     
  
 
 
	 00:20:31
     ◼
      
     ► 
     It still feels like brand new 
     
     
  
 
 
	 00:20:33
     ◼
      
     ► 
     I mean we've we've had this mattress since whenever Casper first started sponsoring the show which was years ago 
     
     
  
 
 
	 00:20:39
     ◼
      
     ► 
     And it's just like new like it you'd never know. It was a couple years old 
     
     
  
 
 
	 00:20:46
     ◼
      
     ► 
     They've got great reviews you can go to Amazon and and check out all the great reviews and how it is everything 
     
     
  
 
 
	 00:20:52
     ◼
      
     ► 
     They make is all design developed and assembled right here in the United States 
     
     
  
 
 
	 00:20:57
     ◼
      
     ► 
     And they have a wide variety of other sleep products now like pillows and sheets and all sorts of stuff like that 
     
     
  
 
 
	 00:21:04
     ◼
      
     ► 
     We've got we were like all in on the Casper stuff. I love their pillow. It is absolutely fantastic 
     
     
  
 
 
	 00:21:10
     ◼
      
     ► 
     The sheets are good. It's all you know all nice. Everything is nice 
     
     
  
 
 
	 00:21:14
     ◼
      
     ► 
     high thread count everything you want check check check check them all off and 
     
     
  
 
 
	 00:21:18
     ◼
      
     ► 
     here's the deal they have better prices than you get for a premium mattress and 
     
     
  
 
 
	 00:21:23
     ◼
      
     ► 
     a mattress store because they cut out the middleman and they sell directly to 
     
     
  
 
 
	 00:21:26
     ◼
      
     ► 
     you and they have hassle-free returns if you're not completely satisfied you can 
     
     
  
 
 
	 00:21:31
     ◼
      
     ► 
     be completely sure of your purchase because they have a hundred night 
     
     
  
 
 
	 00:21:33
     ◼
      
     ► 
     risk-free sleep on it trial that's over three months buy it get it in the little 
     
     
  
 
 
	 00:21:40
     ◼
      
     ► 
     adorable box that is seems ridiculously too small to have a mattress put in your 
     
     
  
 
 
	 00:21:44
     ◼
      
     ► 
     room, follow the instructions, open it up, sleep on it for three months. And if you don't 
     
     
  
 
 
	 00:21:48
     ◼
      
     ► 
     like it, they just come take it away. No questions asked, no hard sell. It's not like trying 
     
     
  
 
 
	 00:21:53
     ◼
      
     ► 
     to cancel your cable subscription or something like that. They just come and take it. They've 
     
     
  
 
 
	 00:21:57
     ◼
      
     ► 
     got free shipping and free returns in the US and for our northern friends, Canada too. 
     
     
  
 
 
	 00:22:05
     ◼
      
     ► 
     We've got a couple of Casper mattresses here in the house. We love them. They're great. 
     
     
  
 
 
	 00:22:10
     ◼
      
     ► 
     they have a special deal just for listeners of the show 50 bucks you can say 50 bucks 
     
     
  
 
 
	 00:22:14
     ◼
      
     ► 
     towards select mattresses by visiting casper.com casp er.com slash talk show casper.com slash 
     
     
  
 
 
	 00:22:23
     ◼
      
     ► 
     talk show and remember that code talk show know that just ta lk sh o w at checkout and 
     
     
  
 
 
	 00:22:29
     ◼
      
     ► 
     you will save 50 bucks terms and conditions apply 
     
     
  
 
 
	 00:22:32
     ◼
      
     ► 
     all right speaking of tablets I don't know we got a couple of things talked about this 
     
     
  
 
 
	 00:22:39
     ◼
      
     ► 
     show but we could jump right into the Google Pixel event. 
     
     
  
 
 
	 00:22:43
     ◼
      
     ► 
     Yeah, which I was going to go to but I didn't. I did not. 
     
     
  
 
 
	 00:22:48
     ◼
      
     ► 
     So I was going to go and timing wise it didn't really work out that great for me. They had 
     
     
  
 
 
	 00:22:55
     ◼
      
     ► 
     like it was a Tuesday. Last Tuesday was the keynote but because they had it in a sort 
     
     
  
 
 
	 00:23:00
     ◼
      
     ► 
     of like it wasn't a very big venue. It seems like it wasn't a lot of seating in New York. 
     
     
  
 
 
	 00:23:06
     ◼
      
     ► 
     They had a full day of press stuff Wednesday too. So that's what I did. I went up on Wednesday. 
     
     
  
 
 
	 00:23:15
     ◼
      
     ► 
     And it was nice. They had a nice little setup. They had a big, huge—I don't even want 
     
     
  
 
 
	 00:23:21
     ◼
      
     ► 
     to call it a studio—but a big, huge open space there in New York. And then they set 
     
     
  
 
 
	 00:23:24
     ◼
      
     ► 
     up a bunch of kiosks and a bunch of little fake rooms. They had a fake kitchen and a 
     
     
  
 
 
	 00:23:30
     ◼
      
     ► 
     fake bedroom and a fake living room. And then in groups of three, they were taking—I got 
     
     
  
 
 
	 00:23:36
     ◼
      
     ► 
     paired up with two other people from the media. And then we just sort of round robin go from 
     
     
  
 
 
	 00:23:40
     ◼
      
     ► 
     each station to the next and see everything. It was a nice way to do a hands-on thing. 
     
     
  
 
 
	 00:23:46
     ◼
      
     ► 
     That's cool. And I watched the keynote on video. It was a typical Google keynote, way 
     
     
  
 
 
	 00:23:53
     ◼
      
     ► 
     too long, way too many people. I always say it's so obvious. Like the one thing Apple 
     
     
  
 
 
	 00:23:58
     ◼
      
     ► 
     does and to me it would be like a canary in the coal mine if it ever started going the 
     
     
  
 
 
	 00:24:03
     ◼
      
     ► 
     other way in terms of, well, you know, Apple's really going downhill is with like a company 
     
     
  
 
 
	 00:24:08
     ◼
      
     ► 
     like Google, you can see the politics of the internal politics of who gets on stage, you 
     
     
  
 
 
	 00:24:14
     ◼
      
     ► 
     know, like it. It's like, well, we got to get somebody from this team up on stage. So 
     
     
  
 
 
	 00:24:19
     ◼
      
     ► 
     here, let's find some reason for them to be on stage, as opposed to just sort of telling 
     
     
  
 
 
	 00:24:24
     ◼
      
     ► 
     a story straight through about the products. I thought it could have been a much shorter 
     
     
  
 
 
	 00:24:29
     ◼
      
     ► 
     event but the tablet yeah so they have intrigues you a little bit I just set up 
     
     
  
 
 
	 00:24:38
     ◼
      
     ► 
     my my pixel XL which we can talk about later but yeah well the one thing I'll 
     
     
  
 
 
	 00:24:43
     ◼
      
     ► 
     say this in favor in Google's favor I thought it was a very cohesive group of 
     
     
  
 
 
	 00:24:47
     ◼
      
     ► 
     products to be announced three things the Google the new Google pixel 3 in two 
     
     
  
 
 
	 00:24:52
     ◼
      
     ► 
     sizes the brand new pixel slate tablet slash keyboard cover and their their new 
     
     
  
 
 
	 00:25:01
     ◼
      
     ► 
     talk to it device with a screen called the home hub and one two three those are 
     
     
  
 
 
	 00:25:07
     ◼
      
     ► 
     the three products they wanted to talk about I thought that they fit together 
     
     
  
 
 
	 00:25:10
     ◼
      
     ► 
     in in a you know an event very well the slate is interesting because it is their 
     
     
  
 
 
	 00:25:18
     ◼
      
     ► 
     first Chrome Chrome OS tablet like but it runs Android apps you know and I know 
     
     
  
 
 
	 00:25:25
     ◼
      
     ► 
     that they've been working on getting Android apps running in Chrome OS for 
     
     
  
 
 
	 00:25:30
     ◼
      
     ► 
     years now and I kind of feel like I kind of feel like the whole I kind of feel 
     
     
  
 
 
	 00:25:36
     ◼
      
     ► 
     like the whole reason maybe not the whole reason but a big driving factor in 
     
     
  
 
 
	 00:25:40
     ◼
      
     ► 
     that is to get it you know to for tablets I think because I think it makes 
     
     
  
 
 
	 00:25:45
     ◼
      
     ► 
     most sense there. I don't think using an Android app on a laptop makes all that much sense, 
     
     
  
 
 
	 00:25:50
     ◼
      
     ► 
     but on a touchscreen tablet type thing, maybe it does. 
     
     
  
 
 
	 00:25:52
     ◼
      
     ► 
     Tom Bilyeu (01h00): Right. Unless they do something like the new 
     
     
  
 
 
	 00:25:56
     ◼
      
     ► 
     OS X, is it called Marzipan or not? What are we calling it? 
     
     
  
 
 
	 00:26:00
     ◼
      
     ► 
     Jay Haynes (01h00): No. Well, we have to call it Marzipan so we 
     
     
  
 
 
	 00:26:02
     ◼
      
     ► 
     can have something to call it, but Apple is definitely not calling it Marzipan publicly. 
     
     
  
 
 
	 00:26:09
     ◼
      
     ► 
     But we can call it Marzipan. 
     
     
  
 
 
	 00:26:10
     ◼
      
     ► 
     Tom Bilyeu (01h00): Got it. 
     
     
  
 
 
	 00:26:11
     ◼
      
     ► 
     Jay Haynes (01h00): Yeah. And my first thought when I picked it 
     
     
  
 
 
	 00:26:14
     ◼
      
     ► 
     up is, man, this thing is way too heavy. This is too heavy. And then I did, like on the 
     
     
  
 
 
	 00:26:22
     ◼
      
     ► 
     train ride back to Philly, I did the, I like looked up what the iPad Pros weigh and it's 
     
     
  
 
 
	 00:26:27
     ◼
      
     ► 
     actually only ever so slightly heavier than the 12.9 inch iPad Pro. The reason I thought 
     
     
  
 
 
	 00:26:32
     ◼
      
     ► 
     it was heavy is I'm used to the 10.5 inch iPad and they only have one, the Pixel Slate 
     
     
  
 
 
	 00:26:37
     ◼
      
     ► 
     only comes in one size, which is roughly equivalent to the 12.9 inch iPad Pro. So it actually 
     
     
  
 
 
	 00:26:43
     ◼
      
     ► 
     isn't heavy compared to an iPad Pro. 
     
     
  
 
 
	 00:26:45
     ◼
      
     ► 
     It just felt heavy to me at first. 
     
     
  
 
 
	 00:26:47
     ◼
      
     ► 
     Has a very nice screen. 
     
     
  
 
 
	 00:26:49
     ◼
      
     ► 
     They're touting it. 
     
     
  
 
 
	 00:26:51
     ◼
      
     ► 
     I guess Apple's are all 264 pixels per inch 
     
     
  
 
 
	 00:26:54
     ◼
      
     ► 
     and then the pixel slate is like 295 pixels per inch. 
     
     
  
 
 
	 00:26:58
     ◼
      
     ► 
     So they're bragging about having the most pixels, 
     
     
  
 
 
	 00:27:00
     ◼
      
     ► 
     but it's most pixels per inch, but it looks good. 
     
     
  
 
 
	 00:27:04
     ◼
      
     ► 
     I will say this, just tapping around though 
     
     
  
 
 
	 00:27:07
     ◼
      
     ► 
     with the demo apps that they had, 
     
     
  
 
 
	 00:27:09
     ◼
      
     ► 
     a lot of it, they had like a text editor, 
     
     
  
 
 
	 00:27:13
     ◼
      
     ► 
     like, you know, sort of like a BB edit, you know, like a not like a word processor, but 
     
     
  
 
 
	 00:27:18
     ◼
      
     ► 
     like a good old fashioned plain text text editor. I forget what it was called. And I 
     
     
  
 
 
	 00:27:24
     ◼
      
     ► 
     should have asked. I wasn't sure if it and I guess this is actually a good thing. I couldn't 
     
     
  
 
 
	 00:27:28
     ◼
      
     ► 
     tell if it was a Chrome app or an Android app. But the fonts were just tiny, just like 
     
     
  
 
 
	 00:27:34
     ◼
      
     ► 
     I know I've my eyes. I'm 45 and kind of crap eyes. But I mean, by anybody's standards, 
     
     
  
 
 
	 00:27:42
     ◼
      
     ► 
     this was like, it was like the small print 
     
     
  
 
 
	 00:27:44
     ◼
      
     ► 
     on a credit card application. 
     
     
  
 
 
	 00:27:47
     ◼
      
     ► 
     You know what I mean? 
     
     
  
 
 
	 00:27:48
     ◼
      
     ► 
     Like when you're signing up for a new credit card 
     
     
  
 
 
	 00:27:51
     ◼
      
     ► 
     and there's like all this like tiny little small print 
     
     
  
 
 
	 00:27:53
     ◼
      
     ► 
     or like the small print when you buy like a iPhone 
     
     
  
 
 
	 00:27:56
     ◼
      
     ► 
     or something and there's like, here's the warranty. 
     
     
  
 
 
	 00:27:59
     ◼
      
     ► 
     It was like four point type. 
     
     
  
 
 
	 00:28:01
     ◼
      
     ► 
     And I don't know if it's configurable or not, 
     
     
  
 
 
	 00:28:03
     ◼
      
     ► 
     but it seemed it was a weird thing to have 
     
     
  
 
 
	 00:28:05
     ◼
      
     ► 
     on a demo machine, you know, like ready to go to tap on. 
     
     
  
 
 
	 00:28:08
     ◼
      
     ► 
     Like this does not seem thoughtfully designed. 
     
     
  
 
 
	 00:28:11
     ◼
      
     ► 
     The other thing that really stuck out to me compared to an iPad, the big thing for me 
     
     
  
 
 
	 00:28:17
     ◼
      
     ► 
     is that the keyboard cover, that it has real keys and a trackpad. And I tried playing with 
     
     
  
 
 
	 00:28:25
     ◼
      
     ► 
     it like snapping it out of the case back in and as soon as you snap it out, there's like 
     
     
  
 
 
	 00:28:29
     ◼
      
     ► 
     a little black arrow cursor for the trackpad. As soon as you disconnect it from the keyboard, 
     
     
  
 
 
	 00:28:34
     ◼
      
     ► 
     the moment it's disconnected, the arrow cursor just goes away. And then as soon as you snap 
     
     
  
 
 
	 00:28:38
     ◼
      
     ► 
     it back in and move the trackpad around, the arrow cursor shows up again. So it's all, 
     
     
  
 
 
	 00:28:42
     ◼
      
     ► 
     you know, I would really like to see Apple do something like that with the iPad, even 
     
     
  
 
 
	 00:28:46
     ◼
      
     ► 
     though there's no indication that they are. Because I find that one of the, to me, one 
     
     
  
 
 
	 00:28:51
     ◼
      
     ► 
     of the things that drives me nuts if I ever try to do like writing on an iPad is it text 
     
     
  
 
 
	 00:28:56
     ◼
      
     ► 
     selection. Just poking around with my finger on the screen, it seems so crude compared 
     
     
  
 
 
	 00:29:01
     ◼
      
     ► 
     to what I could do with a trackpad, how precise I can move it and double click on words and 
     
     
  
 
 
	 00:29:06
     ◼
      
     ► 
     how my hand is already right there by the trackpad. 
     
     
  
 
 
	 00:29:09
     ◼
      
     ► 
     - Yeah, unless you have a, 
     
     
  
 
 
	 00:29:12
     ◼
      
     ► 
     and I guess if you have a stylus, 
     
     
  
 
 
	 00:29:13
     ◼
      
     ► 
     if you're holding onto the pencil thing, 
     
     
  
 
 
	 00:29:15
     ◼
      
     ► 
     but if you are, you're probably not typing too. 
     
     
  
 
 
	 00:29:17
     ◼
      
     ► 
     It's not super comfortable to hold that. 
     
     
  
 
 
	 00:29:20
     ◼
      
     ► 
     - Yeah, but I don't think Apple doesn't let you 
     
     
  
 
 
	 00:29:22
     ◼
      
     ► 
     use the pencil to like move the insertion point around. 
     
     
  
 
 
	 00:29:25
     ◼
      
     ► 
     It's like only really meant for drawing. 
     
     
  
 
 
	 00:29:27
     ◼
      
     ► 
     So there's really no good way to select text, 
     
     
  
 
 
	 00:29:30
     ◼
      
     ► 
     in my opinion, on iOS period. 
     
     
  
 
 
	 00:29:34
     ◼
      
     ► 
     It's just, to me, is just a glaring hole 
     
     
  
 
 
	 00:29:37
     ◼
      
     ► 
     in the iOS experience, especially in that, 
     
     
  
 
 
	 00:29:40
     ◼
      
     ► 
     when you have the, whether it's the Apple Smart Keyboard 
     
     
  
 
 
	 00:29:44
     ◼
      
     ► 
     cover or some, any of the various third-party keyboards 
     
     
  
 
 
	 00:29:47
     ◼
      
     ► 
     you can get to use with an iPad, 
     
     
  
 
 
	 00:29:49
     ◼
      
     ► 
     it's like when you have it set up like a laptop, 
     
     
  
 
 
	 00:29:52
     ◼
      
     ► 
     using your iPad in a rough, either very laptop-like 
     
     
  
 
 
	 00:29:55
     ◼
      
     ► 
     or roughly laptop-like fashion, 
     
     
  
 
 
	 00:29:58
     ◼
      
     ► 
     not having a trackpad, to me, is just a huge, 
     
     
  
 
 
	 00:30:01
     ◼
      
     ► 
     it never, I never get used to it. 
     
     
  
 
 
	 00:30:03
     ◼
      
     ► 
     I mean, maybe I'm too Mac-centric, 
     
     
  
 
 
	 00:30:05
     ◼
      
     ► 
     but it certainly seems nice on the Chromebook. 
     
     
  
 
 
	 00:30:09
     ◼
      
     ► 
     - Yeah, I mean, I think that's one of the main reasons 
     
     
  
 
 
	 00:30:11
     ◼
      
     ► 
     I have not, like every time I do try to use 
     
     
  
 
 
	 00:30:15
     ◼
      
     ► 
     an iPad Pro for text, you know, for editing basically 
     
     
  
 
 
	 00:30:21
     ◼
      
     ► 
     or writing, I immediately grab my MacBook 
     
     
  
 
 
	 00:30:24
     ◼
      
     ► 
     and just go back to that. 
     
     
  
 
 
	 00:30:25
     ◼
      
     ► 
     I think you're right. 
     
     
  
 
 
	 00:30:27
     ◼
      
     ► 
     I don't think about it a lot, but the text, 
     
     
  
 
 
	 00:30:29
     ◼
      
     ► 
     The cursor insertion and just text selection is pretty bad. 
     
     
  
 
 
	 00:30:33
     ◼
      
     ► 
     - Yeah, and you know, it's the Surface, you know, 
     
     
  
 
 
	 00:30:37
     ◼
      
     ► 
     there's, I guess the, you know, 
     
     
  
 
 
	 00:30:39
     ◼
      
     ► 
     the battle for these tablets now is iPad, 
     
     
  
 
 
	 00:30:42
     ◼
      
     ► 
     the Microsoft Surface ones, and now, you know, 
     
     
  
 
 
	 00:30:46
     ◼
      
     ► 
     it's like a full reset. 
     
     
  
 
 
	 00:30:48
     ◼
      
     ► 
     Like Google is seemingly really backed away from Android 
     
     
  
 
 
	 00:30:51
     ◼
      
     ► 
     as anything other than a phone OS, 
     
     
  
 
 
	 00:30:53
     ◼
      
     ► 
     and this Chrome OS that runs Android apps 
     
     
  
 
 
	 00:30:56
     ◼
      
     ► 
     is their new tablet OS, and you know, 
     
     
  
 
 
	 00:30:58
     ◼
      
     ► 
     this is the first product that ships with that, 
     
     
  
 
 
	 00:31:02
     ◼
      
     ► 
     that's their entry in this. 
     
     
  
 
 
	 00:31:03
     ◼
      
     ► 
     The other two, Microsoft and Google, 
     
     
  
 
 
	 00:31:05
     ◼
      
     ► 
     all have trackpad support. 
     
     
  
 
 
	 00:31:06
     ◼
      
     ► 
     - Oh wow, all right, well now we're on, right? 
     
     
  
 
 
	 00:31:11
     ◼
      
     ► 
     It's on now. 
     
     
  
 
 
	 00:31:12
     ◼
      
     ► 
     Who'd you get the sense that they are building this for? 
     
     
  
 
 
	 00:31:15
     ◼
      
     ► 
     'Cause 12-inch screen is not a super portable tablet, 
     
     
  
 
 
	 00:31:20
     ◼
      
     ► 
     did you get a sense that this is a work device 
     
     
  
 
 
	 00:31:23
     ◼
      
     ► 
     and not a ever on the house thing? 
     
     
  
 
 
	 00:31:26
     ◼
      
     ► 
     - It's a good question. 
     
     
  
 
 
	 00:31:28
     ◼
      
     ► 
     I thought about that too. And the other thing too is it starts at $599 but it goes up to 
     
     
  
 
 
	 00:31:35
     ◼
      
     ► 
     like $1400, $1500, mostly dependent on, I think you can either get it with like 64 or 
     
     
  
 
 
	 00:31:44
     ◼
      
     ► 
     128 gigabytes of storage, but then the CPU goes up too and as you pay more for a better 
     
     
  
 
 
	 00:31:51
     ◼
      
     ► 
     CPU, and this is an Intel device, it is not running an ARM chip, which is to me interesting. 
     
     
  
 
 
 
	 00:31:57
     ◼
      
     ► 
     - But it, you know-- 
     
     
  
 
 
	 00:32:01
     ◼
      
     ► 
     - Are those Chromebooks Intel? 
     
     
  
 
 
	 00:32:03
     ◼
      
     ► 
     - I guess, I would guess that they are. 
     
     
  
 
 
	 00:32:07
     ◼
      
     ► 
     They're just-- 
     
     
  
 
 
	 00:32:08
     ◼
      
     ► 
     - I should probably know, but-- 
     
     
  
 
 
	 00:32:09
     ◼
      
     ► 
     - Yeah, I think that they are, but I don't know. 
     
     
  
 
 
	 00:32:13
     ◼
      
     ► 
     But this is, and you have a, you know, I don't know, 
     
     
  
 
 
	 00:32:16
     ◼
      
     ► 
     I've dropped off, you know, I just don't pay attention 
     
     
  
 
 
	 00:32:19
     ◼
      
     ► 
     to Intel's chips anymore, you know, 
     
     
  
 
 
	 00:32:21
     ◼
      
     ► 
     when I buy a MacBook, you know, I just, 
     
     
  
 
 
	 00:32:24
     ◼
      
     ► 
     there just aren't that many options 
     
     
  
 
 
	 00:32:26
     ◼
      
     ► 
     on the Apple side of things. 
     
     
  
 
 
	 00:32:27
     ◼
      
     ► 
     But there's like eight different CPU configurations 
     
     
  
 
 
	 00:32:29
     ◼
      
     ► 
     for the Pixel Slate with very different prices. 
     
     
  
 
 
	 00:32:32
     ◼
      
     ► 
     And you get a little bit more RAM 
     
     
  
 
 
	 00:32:34
     ◼
      
     ► 
     if you buy the more expensive ones, too. 
     
     
  
 
 
	 00:32:37
     ◼
      
     ► 
     So I do wonder who's buying a $1,400 Chrome OS tablet. 
     
     
  
 
 
	 00:32:42
     ◼
      
     ► 
     I mean, it's certainly not targeted 
     
     
  
 
 
	 00:32:44
     ◼
      
     ► 
     at that low-end Chromebook market 
     
     
  
 
 
	 00:32:47
     ◼
      
     ► 
     that is dominating education, 
     
     
  
 
 
	 00:32:49
     ◼
      
     ► 
     where there's like $199 plastic laptops. 
     
     
  
 
 
	 00:32:53
     ◼
      
     ► 
     It's definitely not that, starting at 599. 
     
     
  
 
 
	 00:32:56
     ◼
      
     ► 
     - I mean, I think this speaks to the bigger question. 
     
     
  
 
 
	 00:32:59
     ◼
      
     ► 
     If you zoom out and look at Google's hardware strategy 
     
     
  
 
 
	 00:33:02
     ◼
      
     ► 
     in general, especially for the phones, 
     
     
  
 
 
	 00:33:05
     ◼
      
     ► 
     and it seems like this too, you just kind of have to wonder 
     
     
  
 
 
	 00:33:09
     ◼
      
     ► 
     why they're doing it the way they're doing it. 
     
     
  
 
 
	 00:33:12
     ◼
      
     ► 
     I mean, it basically seems like they're pushing 
     
     
  
 
 
	 00:33:16
     ◼
      
     ► 
     for the super high end of the market, 
     
     
  
 
 
	 00:33:18
     ◼
      
     ► 
     they're trying to compete with, and in some cases, 
     
     
  
 
 
	 00:33:21
     ◼
      
     ► 
     seem to be very successfully either at Apple's level 
     
     
  
 
 
	 00:33:26
     ◼
      
     ► 
     of blending hardware and software or approaching it, 
     
     
  
 
 
	 00:33:31
     ◼
      
     ► 
     they're clearly not going mass market with these things. 
     
     
  
 
 
	 00:33:36
     ◼
      
     ► 
     You can see that the pixels are not flying off the shelves, 
     
     
  
 
 
	 00:33:40
     ◼
      
     ► 
     they're not super successful commercially, 
     
     
  
 
 
	 00:33:43
     ◼
      
     ► 
     even though they are really nice devices. 
     
     
  
 
 
	 00:33:45
     ◼
      
     ► 
     So this kind of fits in with that strange strategy. 
     
     
  
 
 
	 00:33:49
     ◼
      
     ► 
     I forgot who maybe it was, 
     
     
  
 
 
	 00:33:53
     ◼
      
     ► 
     I don't even wanna misattribute this, 
     
     
  
 
 
	 00:33:55
     ◼
      
     ► 
     but someone said like maybe they're just being a troll 
     
     
  
 
 
	 00:33:57
     ◼
      
     ► 
     by doing all this stuff? 
     
     
  
 
 
	 00:33:58
     ◼
      
     ► 
     Like they're-- 
     
     
  
 
 
	 00:34:00
     ◼
      
     ► 
     - I don't think so. 
     
     
  
 
 
	 00:34:01
     ◼
      
     ► 
     And there was a couple of pieces. 
     
     
  
 
 
	 00:34:03
     ◼
      
     ► 
     I wanted to link to one, 
     
     
  
 
 
	 00:34:04
     ◼
      
     ► 
     maybe I'll get it by the end of this week. 
     
     
  
 
 
	 00:34:06
     ◼
      
     ► 
     There was a piece somebody wrote, maybe at Bloomberg, 
     
     
  
 
 
	 00:34:09
     ◼
      
     ► 
     kind of scoffing at the whole idea of Google doing phones 
     
     
  
 
 
	 00:34:13
     ◼
      
     ► 
     and why are they even bothering? 
     
     
  
 
 
	 00:34:14
     ◼
      
     ► 
     This is effectively like corporate masturbation 
     
     
  
 
 
	 00:34:17
     ◼
      
     ► 
     because they're not selling enough of these 
     
     
  
 
 
	 00:34:21
     ◼
      
     ► 
     to make any kind of dent in the market 
     
     
  
 
 
	 00:34:23
     ◼
      
     ► 
     or dent in their bottom line. 
     
     
  
 
 
	 00:34:25
     ◼
      
     ► 
     And I disagree with that. 
     
     
  
 
 
	 00:34:26
     ◼
      
     ► 
     Well, I don't disagree that it's a blip financially. 
     
     
  
 
 
	 00:34:31
     ◼
      
     ► 
     Somebody did the math and figured out that Apple, 
     
     
  
 
 
	 00:34:34
     ◼
      
     ► 
     like Apple sells as many iPhones in eight days 
     
     
  
 
 
	 00:34:37
     ◼
      
     ► 
     as Google sold Pixel phones in an entire year. 
     
     
  
 
 
	 00:34:40
     ◼
      
     ► 
     I'm almost surprised that it's not even 
     
     
  
 
 
	 00:34:42
     ◼
      
     ► 
     more lopsided than that. 
     
     
  
 
 
	 00:34:45
     ◼
      
     ► 
     But I think that there's no other Android phones 
     
     
  
 
 
	 00:34:50
     ◼
      
     ► 
     that are like the Pixel phones in my opinion. 
     
     
  
 
 
	 00:34:52
     ◼
      
     ► 
     I've described them a year or two ago. 
     
     
  
 
 
	 00:34:54
     ◼
      
     ► 
     I have a Pixel One, I skipped the Pixel Two generation, 
     
     
  
 
 
	 00:34:57
     ◼
      
     ► 
     and I've already pre-ordered a Pixel Three. 
     
     
  
 
 
	 00:35:00
     ◼
      
     ► 
     'Cause I like to, to me, 
     
     
  
 
 
	 00:35:02
     ◼
      
     ► 
     it's the most interesting Android device. 
     
     
  
 
 
	 00:35:04
     ◼
      
     ► 
     I've described it as an, 
     
     
  
 
 
	 00:35:06
     ◼
      
     ► 
     it's an Android device for people who want Android, 
     
     
  
 
 
	 00:35:09
     ◼
      
     ► 
     but they want an iPhone-like phone. 
     
     
  
 
 
	 00:35:13
     ◼
      
     ► 
     because to me the rest of the Android, 
     
     
  
 
 
	 00:35:15
     ◼
      
     ► 
     especially the high-end market, 
     
     
  
 
 
	 00:35:17
     ◼
      
     ► 
     has sort of gone in a very different direction. 
     
     
  
 
 
	 00:35:20
     ◼
      
     ► 
     I mean, for all the legal consternation 
     
     
  
 
 
	 00:35:23
     ◼
      
     ► 
     between Apple and Samsung over the early Galaxy devices, 
     
     
  
 
 
	 00:35:27
     ◼
      
     ► 
     the lawsuit that went on for 10 years over the look and feel 
     
     
  
 
 
	 00:35:33
     ◼
      
     ► 
     or whatever you wanna call it. 
     
     
  
 
 
	 00:35:34
     ◼
      
     ► 
     And remember there was a moment where somebody held up, 
     
     
  
 
 
	 00:35:40
     ◼
      
     ► 
     there was a Samsung expert witness on the stand 
     
     
  
 
 
	 00:35:43
     ◼
      
     ► 
     and one of Apple's lawyers held up one of the phones 
     
     
  
 
 
	 00:35:45
     ◼
      
     ► 
     and said, "Here, can you tell if this is an iPhone 
     
     
  
 
 
	 00:35:49
     ◼
      
     ► 
     "or the Galaxy Note 3?" 
     
     
  
 
 
	 00:35:51
     ◼
      
     ► 
     And the guy was like, "No, I can't." 
     
     
  
 
 
	 00:35:53
     ◼
      
     ► 
     It was seemingly a good moment. 
     
     
  
 
 
	 00:35:56
     ◼
      
     ► 
     But I don't think that's like that anymore. 
     
     
  
 
 
	 00:35:57
     ◼
      
     ► 
     There's no confusing high-end Samsung Galaxy S9 
     
     
  
 
 
	 00:36:02
     ◼
      
     ► 
     or the Note, whatever they're up to. 
     
     
  
 
 
	 00:36:04
     ◼
      
     ► 
     They look very different. 
     
     
  
 
 
	 00:36:05
     ◼
      
     ► 
     They have a very different design language. 
     
     
  
 
 
	 00:36:07
     ◼
      
     ► 
     They have both software and hardware, they look different. 
     
     
  
 
 
	 00:36:12
     ◼
      
     ► 
     whereas the Pixel phones, 
     
     
  
 
 
	 00:36:13
     ◼
      
     ► 
     I'm not saying they're iPhone ripoffs, 
     
     
  
 
 
	 00:36:15
     ◼
      
     ► 
     but they're definitely iPhone-like in hardware. 
     
     
  
 
 
	 00:36:19
     ◼
      
     ► 
     - And very nice, like I'm holding a Pixel 3 XL 
     
     
  
 
 
	 00:36:22
     ◼
      
     ► 
     and an iPhone XS Max in two hands, 
     
     
  
 
 
	 00:36:26
     ◼
      
     ► 
     and neither one of them is much obviously nicer 
     
     
  
 
 
	 00:36:31
     ◼
      
     ► 
     than the other one, like very, very nice devices. 
     
     
  
 
 
	 00:36:34
     ◼
      
     ► 
     Both have really, really impressive screens, 
     
     
  
 
 
	 00:36:36
     ◼
      
     ► 
     and I could, you know, I mean, to some extent, 
     
     
  
 
 
	 00:36:41
     ◼
      
     ► 
     it probably is helpful for Google 
     
     
  
 
 
	 00:36:43
     ◼
      
     ► 
     to be able to show their employees, 
     
     
  
 
 
	 00:36:45
     ◼
      
     ► 
     like, hey, look at, 
     
     
  
 
 
	 00:36:46
     ◼
      
     ► 
     we can actually make this really good stuff too, 
     
     
  
 
 
	 00:36:47
     ◼
      
     ► 
     and you can own this and use Android as intended 
     
     
  
 
 
	 00:36:51
     ◼
      
     ► 
     on this device. 
     
     
  
 
 
	 00:36:52
     ◼
      
     ► 
     - Yeah, the other thing they do, 
     
     
  
 
 
	 00:36:54
     ◼
      
     ► 
     to me, the hardware is definitely iPhone-like. 
     
     
  
 
 
	 00:36:57
     ◼
      
     ► 
     I wouldn't mind running iOS on one of those devices 
     
     
  
 
 
	 00:37:00
     ◼
      
     ► 
     just in terms of how they feel. 
     
     
  
 
 
	 00:37:02
     ◼
      
     ► 
     They feel really nice in hand, they've always did. 
     
     
  
 
 
	 00:37:04
     ◼
      
     ► 
     And especially, they've really made it better 
     
     
  
 
 
	 00:37:06
     ◼
      
     ► 
     in the last two years. 
     
     
  
 
 
	 00:37:07
     ◼
      
     ► 
     Like, my Pixel 1 is okay, 
     
     
  
 
 
	 00:37:10
     ◼
      
     ► 
     but there's things about it that I think were mistakes 
     
     
  
 
 
	 00:37:12
     ◼
      
     ► 
     like the power button, 
     
     
  
 
 
	 00:37:16
     ◼
      
     ► 
     they like etched like a ridging on the side 
     
     
  
 
 
	 00:37:20
     ◼
      
     ► 
     and it's just not pleasant. 
     
     
  
 
 
	 00:37:21
     ◼
      
     ► 
     I think that because they put the volume button 
     
     
  
 
 
	 00:37:23
     ◼
      
     ► 
     right below the power button, 
     
     
  
 
 
	 00:37:25
     ◼
      
     ► 
     my guess is the thinking was, 
     
     
  
 
 
	 00:37:27
     ◼
      
     ► 
     well, let's give the power button this rigid feel 
     
     
  
 
 
	 00:37:30
     ◼
      
     ► 
     so you can tell, but it's like, you don't need that. 
     
     
  
 
 
	 00:37:32
     ◼
      
     ► 
     You just know which one's up and which one's below, 
     
     
  
 
 
	 00:37:35
     ◼
      
     ► 
     and they've gotten away from that. 
     
     
  
 
 
	 00:37:38
     ◼
      
     ► 
     They just feel better now. 
     
     
  
 
 
	 00:37:39
     ◼
      
     ► 
     But the other thing that they do with their phones, 
     
     
  
 
 
	 00:37:42
     ◼
      
     ► 
     you said the displays are, 
     
     
  
 
 
	 00:37:42
     ◼
      
     ► 
     I think the displays are fantastic. 
     
     
  
 
 
	 00:37:44
     ◼
      
     ► 
     But they're also to me, very iPhone-like 
     
     
  
 
 
	 00:37:47
     ◼
      
     ► 
     in terms of color reproduction. 
     
     
  
 
 
	 00:37:49
     ◼
      
     ► 
     Like they're not super saturated. 
     
     
  
 
 
	 00:37:51
     ◼
      
     ► 
     You know, like to me, the Samsung phones 
     
     
  
 
 
	 00:37:53
     ◼
      
     ► 
     and the LG phones all look-- 
     
     
  
 
 
	 00:37:56
     ◼
      
     ► 
     - Ridiculous. 
     
     
  
 
 
	 00:37:57
     ◼
      
     ► 
     - Yeah, to me, they're just not to my liking. 
     
     
  
 
 
	 00:37:59
     ◼
      
     ► 
     They're just so over the top, oversaturated. 
     
     
  
 
 
	 00:38:03
     ◼
      
     ► 
     And it's, you know, some people like that. 
     
     
  
 
 
	 00:38:05
     ◼
      
     ► 
     And I've heard from, you know, like in China, 
     
     
  
 
 
	 00:38:07
     ◼
      
     ► 
     there's a lot of people who really, really like that look. 
     
     
  
 
 
	 00:38:09
     ◼
      
     ► 
     They like that it's not really realistic. 
     
     
  
 
 
	 00:38:12
     ◼
      
     ► 
     It's like hyper-realistic. 
     
     
  
 
 
	 00:38:14
     ◼
      
     ► 
     The Pixel phones are like iPhones to me 
     
     
  
 
 
	 00:38:17
     ◼
      
     ► 
     in terms of having a natural sort of color landscape. 
     
     
  
 
 
	 00:38:22
     ◼
      
     ► 
     - Yeah, it looks great. 
     
     
  
 
 
	 00:38:24
     ◼
      
     ► 
     Man, the one thing that really is throwing me off though 
     
     
  
 
 
	 00:38:27
     ◼
      
     ► 
     are the missing gestures from iOS, 
     
     
  
 
 
	 00:38:30
     ◼
      
     ► 
     like not being able to swipe backwards 
     
     
  
 
 
	 00:38:33
     ◼
      
     ► 
     and some of this stuff. 
     
     
  
 
 
	 00:38:35
     ◼
      
     ► 
     I've had it set up for about half an hour or so. 
     
     
  
 
 
	 00:38:39
     ◼
      
     ► 
     - I'll get used to it, or maybe not, but it's super weird. 
     
     
  
 
 
	 00:38:42
     ◼
      
     ► 
     However, I just discovered something very, very smart, 
     
     
  
 
 
	 00:38:45
     ◼
      
     ► 
     which is you can, I don't know how they do this, 
     
     
  
 
 
	 00:38:47
     ◼
      
     ► 
     but you can squeeze the phone, 
     
     
  
 
 
	 00:38:50
     ◼
      
     ► 
     and it activates their assistant, which is really clever. 
     
     
  
 
 
	 00:38:54
     ◼
      
     ► 
     - It seems like a gimmick, but when I played with it 
     
     
  
 
 
	 00:38:57
     ◼
      
     ► 
     in their hands-on area, it works pretty well. 
     
     
  
 
 
	 00:38:59
     ◼
      
     ► 
     - Well, and they use haptic feedback to make it feel 
     
     
  
 
 
	 00:39:02
     ◼
      
     ► 
     like you're actually squeezing the phone, 
     
     
  
 
 
	 00:39:04
     ◼
      
     ► 
     which I don't think I am. 
     
     
  
 
 
	 00:39:05
     ◼
      
     ► 
     Like, I hope it's not. 
     
     
  
 
 
 
	 00:39:07
     ◼
      
     ► 
     I'm not actually bending the phone, but it really feels like I am, which is cool. 
     
     
  
 
 
	 00:39:12
     ◼
      
     ► 
     I just hit it, I agree without reading the screen. 
     
     
  
 
 
	 00:39:14
     ◼
      
     ► 
     I don't know what they're collecting on me now. 
     
     
  
 
 
	 00:39:16
     ◼
      
     ► 
     Yeah, well, everything. 
     
     
  
 
 
 
	 00:39:19
     ◼
      
     ► 
     Yeah, it's really nice. 
     
     
  
 
 
	 00:39:22
     ◼
      
     ► 
     So to me, you asked before, who is the Pixel Slate for? 
     
     
  
 
 
	 00:39:26
     ◼
      
     ► 
     I'm not entirely sure about that answer. 
     
     
  
 
 
	 00:39:29
     ◼
      
     ► 
     It's not for me, because I'm not a big Chrome user. 
     
     
  
 
 
	 00:39:34
     ◼
      
     ► 
     I guess if you're all in on Chrome, though, and you want a tablet, this could be really 
     
     
  
 
 
	 00:39:37
     ◼
      
     ► 
     nice if you're sort of living the Chrome OS lifestyle. I don't know. 
     
     
  
 
 
	 00:39:42
     ◼
      
     ► 
     If you live in Google Docs, it might be a compelling device. I don't know. 
     
     
  
 
 
	 00:39:46
     ◼
      
     ► 
     Right. And it's, you know, 
     
     
  
 
 
	 00:39:48
     ◼
      
     ► 
     A lot, by the way, like tens of thousands of people in Silicon Valley live in Google 
     
     
  
 
 
	 00:39:51
     ◼
      
     ► 
     Docs all day. So, 
     
     
  
 
 
	 00:39:52
     ◼
      
     ► 
     Yeah, I do see it. You know, I have an iPad, I have a Mac book and, you know, I use them 
     
     
  
 
 
	 00:40:00
     ◼
      
     ► 
     at different times for different things. And, but there are, I can see how it would be nice 
     
     
  
 
 
	 00:40:06
     ◼
      
     ► 
     to reduce it to one device in some ways. Like, let's say like, I'm a notorious tab lever opener, 
     
     
  
 
 
	 00:40:12
     ◼
      
     ► 
     you know, I've at any given time, I've got like, six windows, each with, you know, 20 tabs open in 
     
     
  
 
 
	 00:40:18
     ◼
      
     ► 
     them. And if I've, you know, I wanted to read that, that story that Dan wrote about whatever, 
     
     
  
 
 
	 00:40:23
     ◼
      
     ► 
     and I know I've got it open in a tab, but I'm on the iPad. It's like, you can get it out of iCloud. 
     
     
  
 
 
	 00:40:28
     ◼
      
     ► 
     But it's like, I don't remember which device it was on sometimes. And I don't know where to look 
     
     
  
 
 
	 00:40:32
     ◼
      
     ► 
     for it. Whereas if it's one less device, the tab I have open with the article I've halfway 
     
     
  
 
 
	 00:40:38
     ◼
      
     ► 
     read is right there, even once I've detached it from the keyboard and I'm just sitting 
     
     
  
 
 
	 00:40:42
     ◼
      
     ► 
     on the couch at night. So I can see that, but I don't know. But with the phones, I definitely 
     
     
  
 
 
	 00:40:48
     ◼
      
     ► 
     see who the market is. And the thing that really strikes me about the Pixel owners, 
     
     
  
 
 
	 00:40:53
     ◼
      
     ► 
     and it just hit me this year, is I think in some ways, the Pixel aficionados right now, 
     
     
  
 
 
	 00:41:01
     ◼
      
     ► 
     Pixel phone aficionados, remind me a lot of being a Mac user in like the late 90s. So, 
     
     
  
 
 
	 00:41:10
     ◼
      
     ► 
     you know, and that was the era when, you know, there were all sorts of same thing, this same 
     
     
  
 
 
	 00:41:15
     ◼
      
     ► 
     argument like, hey, why does Google even bother making these things or market share so low, 
     
     
  
 
 
	 00:41:20
     ◼
      
     ► 
     it's all irrelevant, they should just give up because the market share so low. That's 
     
     
  
 
 
	 00:41:23
     ◼
      
     ► 
     everything everybody said about Apple in 1995, right, that they should give it up. You know, 
     
     
  
 
 
	 00:41:29
     ◼
      
     ► 
     Michael Dell said, what would he do if he ran Apple? 
     
     
  
 
 
	 00:41:33
     ◼
      
     ► 
     He'd liquidate the company and give the money back 
     
     
  
 
 
	 00:41:36
     ◼
      
     ► 
     to the shareholders. 
     
     
  
 
 
	 00:41:37
     ◼
      
     ► 
     But if you, like me, were a Mac user in the late '90s 
     
     
  
 
 
	 00:41:42
     ◼
      
     ► 
     and you really were passionate about the things 
     
     
  
 
 
	 00:41:44
     ◼
      
     ► 
     that the Mac still did, even at a technical level 
     
     
  
 
 
	 00:41:49
     ◼
      
     ► 
     when the OS was really behind the times, 
     
     
  
 
 
	 00:41:52
     ◼
      
     ► 
     at a user interface level, they never lost that lead. 
     
     
  
 
 
	 00:41:56
     ◼
      
     ► 
     and it was always a nicer user experience. 
     
     
  
 
 
	 00:41:59
     ◼
      
     ► 
     The word beleaguered was always thrown around, 
     
     
  
 
 
	 00:42:03
     ◼
      
     ► 
     but that's sort of what we felt like. 
     
     
  
 
 
	 00:42:05
     ◼
      
     ► 
     And I was never a big, 
     
     
  
 
 
	 00:42:07
     ◼
      
     ► 
     remember people would spell Windows W-I-N-D-O-Z-E 
     
     
  
 
 
	 00:42:12
     ◼
      
     ► 
     and stuff like that, and get in, 
     
     
  
 
 
	 00:42:15
     ◼
      
     ► 
     every single Usenet group, whatever it was, 
     
     
  
 
 
	 00:42:17
     ◼
      
     ► 
     it could be about the weather, like alt.philadelphia.weather. 
     
     
  
 
 
	 00:42:22
     ◼
      
     ► 
     Eventually it's gonna break into a Windows 
     
     
  
 
 
	 00:42:24
     ◼
      
     ► 
     versus Mac flame war. Like there was, there was no news group. Hey, those were fun though. 
     
     
  
 
 
	 00:42:30
     ◼
      
     ► 
     There was no news group that didn't eventually break into a windows versus dos flame war, 
     
     
  
 
 
	 00:42:35
     ◼
      
     ► 
     whether it was computer related or not. Probably the computer groups were the least likely 
     
     
  
 
 
	 00:42:39
     ◼
      
     ► 
     because everybody had gotten it out of their system. Um, but I just see it like on Twitter 
     
     
  
 
 
	 00:42:45
     ◼
      
     ► 
     when I see that the pixel people like touting like their, their, you know, photo advantages 
     
     
  
 
 
	 00:42:51
     ◼
      
     ► 
     and stuff like that. Like I see that passion and I see their frustration that it's not 
     
     
  
 
 
	 00:42:56
     ◼
      
     ► 
     more popular, right? That they're, they're like, it just seems like Google should be 
     
     
  
 
 
	 00:43:01
     ◼
      
     ► 
     selling more pixels than they are because it really is a very compelling device and 
     
     
  
 
 
	 00:43:06
     ◼
      
     ► 
     software experience. It just doesn't seem right that it's, that it's not more popular. 
     
     
  
 
 
	 00:43:11
     ◼
      
     ► 
     And I think that's a really good analogy. I think Mac users had that frustration for 
     
     
  
 
 
	 00:43:15
     ◼
      
     ► 
     a long time. They really did. And I see it, you know, I mean, there was a lot of reviews. 
     
     
  
 
 
	 00:43:19
     ◼
      
     ► 
     I can't speak to it because I don't have a Pixel 2. I'm getting the Pixel 3 soon. 
     
     
  
 
 
	 00:43:22
     ◼
      
     ► 
     But there's a bunch of reviews, like Nilay and a few others, all said that the Pixel 
     
     
  
 
 
	 00:43:28
     ◼
      
     ► 
     2 from last year was still a better still camera than the iPhone XS. So who knows how 
     
     
  
 
 
	 00:43:34
     ◼
      
     ► 
     good the Pixel 3 is? 
     
     
  
 
 
	 00:43:36
     ◼
      
     ► 
     Yeah, I haven't had a chance to test it, but it seems to be great. The fact that they're 
     
     
  
 
 
	 00:43:40
     ◼
      
     ► 
     even in the same sentence is astounding. Whether it's 10% better or worse or even more than 
     
     
  
 
 
	 00:43:49
     ◼
      
     ► 
     That's pretty remarkable considering much like Apple, Google did not have much of a 
     
     
  
 
 
	 00:43:56
     ◼
      
     ► 
     hardware or sorry, did not have much of a camera and smartphone background before they 
     
     
  
 
 
	 00:44:02
     ◼
      
     ► 
     just started. 
     
     
  
 
 
	 00:44:03
     ◼
      
     ► 
     So yeah, there's a couple of features I wrote. 
     
     
  
 
 
	 00:44:06
     ◼
      
     ► 
     I wrote about it briefly on during Fireball, but there's a couple of features in the 
     
     
  
 
 
	 00:44:10
     ◼
      
     ► 
     Pixel 3 and it's a little confusing. 
     
     
  
 
 
	 00:44:12
     ◼
      
     ► 
     What's what's Pixel 3 specific and what is going to ship in a software update for 
     
     
  
 
 
	 00:44:17
     ◼
      
     ► 
     existing Pixel 1 and Pixel 2 owners later this year. There's a bunch of features they 
     
     
  
 
 
	 00:44:22
     ◼
      
     ► 
     talked about at the event. Some of them are specific to the Pixel 3 and some of them are 
     
     
  
 
 
	 00:44:26
     ◼
      
     ► 
     coming to supposedly coming to older Pixels later. But almost like that, who cares? But 
     
     
  
 
 
	 00:44:34
     ◼
      
     ► 
     the one feature that really blew me away is the one they're calling Top Shot, which is 
     
     
  
 
 
	 00:44:40
     ◼
      
     ► 
     like you, you don't have to go to a special mode. It's just I guess you can turn it off. 
     
     
  
 
 
	 00:44:44
     ◼
      
     ► 
     I don't see why you would though because it seems great you take a photo and 
     
     
  
 
 
	 00:44:47
     ◼
      
     ► 
     It keeps a couple of frames from before you tap the shutter button and it takes a couple of extra frames after 
     
     
  
 
 
	 00:44:55
     ◼
      
     ► 
     You hit the shutter button and it shoots a video in between as well. So it might take let's say five stills 
     
     
  
 
 
	 00:45:03
     ◼
      
     ► 
     At the full resolution with all of the everything, you know 
     
     
  
 
 
	 00:45:07
     ◼
      
     ► 
     They're all they get the same HDR processing everything you'd want and then in between knows there's video 
     
     
  
 
 
	 00:45:14
     ◼
      
     ► 
     And so the if you if you take one of the video frames you're gonna get less resolution 
     
     
  
 
 
	 00:45:18
     ◼
      
     ► 
     you know and it's not quite as good of a photo, but the idea is 
     
     
  
 
 
	 00:45:22
     ◼
      
     ► 
     Like let's say you're shooting a sporting event or or you know 
     
     
  
 
 
	 00:45:27
     ◼
      
     ► 
     And a whale is jump you're on a boat and whale jumps out of the water and you take a photo 
     
     
  
 
 
	 00:45:32
     ◼
      
     ► 
     That the absolute best image that you get might be one of those video frames even though it's a slightly lower resolution 
     
     
  
 
 
	 00:45:41
     ◼
      
     ► 
     Image it might be the one you want to keep because it's the perfect moment, right? 
     
     
  
 
 
	 00:45:46
     ◼
      
     ► 
     It's that perfect fraction of a sentence or second when the moment was just perfect 
     
     
  
 
 
	 00:45:50
     ◼
      
     ► 
     But it in practice it really seems to work. I again that this is something 
     
     
  
 
 
	 00:45:56
     ◼
      
     ► 
     I don't have a pixel in hand yet, but I only got to do it during the hands-on area 
     
     
  
 
 
	 00:45:59
     ◼
      
     ► 
     But what they did is they gave us each a pixel to walk around with and while they were explaining the feature to me 
     
     
  
 
 
	 00:46:04
     ◼
      
     ► 
     I took a picture of the the woman from Google product marketing who was telling me about it and I swear 
     
     
  
 
 
	 00:46:10
     ◼
      
     ► 
     As I took the picture, I actually caught her at a bad moment when she was looking down and her eyes 
     
     
  
 
 
	 00:46:14
     ◼
      
     ► 
     were closed. And as she's telling me about the top shot picture, I took a picture of her. It was a 
     
     
  
 
 
	 00:46:20
     ◼
      
     ► 
     bad, very unflattering photo because her eyes were closed and she's looking down. And it immediately 
     
     
  
 
 
	 00:46:25
     ◼
      
     ► 
     says, "Would you prefer to use this one?" And it went back like half a second and she looked 
     
     
  
 
 
	 00:46:30
     ◼
      
     ► 
     perfect. And she's looking right at me. It's like I gave myself the perfect demo of the feature. 
     
     
  
 
 
	 00:46:37
     ◼
      
     ► 
     And so when you take a good photo 
     
     
  
 
 
	 00:46:39
     ◼
      
     ► 
     and Google thinks it's a good photo, 
     
     
  
 
 
	 00:46:41
     ◼
      
     ► 
     it doesn't even ask you. 
     
     
  
 
 
	 00:46:43
     ◼
      
     ► 
     It like only is when it recognizes something like, 
     
     
  
 
 
	 00:46:45
     ◼
      
     ► 
     hey, there's a subject here with her eyes closed. 
     
     
  
 
 
	 00:46:48
     ◼
      
     ► 
     We should see if we can suggest something better. 
     
     
  
 
 
	 00:46:52
     ◼
      
     ► 
     And it happens instantaneously. 
     
     
  
 
 
	 00:46:53
     ◼
      
     ► 
     It happens right after you snap the shutter button. 
     
     
  
 
 
	 00:46:56
     ◼
      
     ► 
     - That's cool. 
     
     
  
 
 
	 00:46:57
     ◼
      
     ► 
     You can do that manually with live photos. 
     
     
  
 
 
 
	 00:47:01
     ◼
      
     ► 
     Well, but the-- 
     
     
  
 
 
	 00:47:02
     ◼
      
     ► 
     - You can scrub it a little bit. 
     
     
  
 
 
	 00:47:03
     ◼
      
     ► 
     - Right, so it's-- 
     
     
  
 
 
	 00:47:04
     ◼
      
     ► 
     - The fact that this note, 
     
     
  
 
 
	 00:47:05
     ◼
      
     ► 
     This is like proactively recommending to you. 
     
     
  
 
 
	 00:47:08
     ◼
      
     ► 
     - Yeah. - That's cool. 
     
     
  
 
 
	 00:47:09
     ◼
      
     ► 
     - Yeah, and it really does, again, 
     
     
  
 
 
	 00:47:11
     ◼
      
     ► 
     I shot like five minutes worth of photos, 
     
     
  
 
 
	 00:47:14
     ◼
      
     ► 
     but it really does seem to only suggest it to you 
     
     
  
 
 
	 00:47:18
     ◼
      
     ► 
     when the photo really was taken at the wrong moment 
     
     
  
 
 
	 00:47:21
     ◼
      
     ► 
     and doesn't bother you 
     
     
  
 
 
	 00:47:22
     ◼
      
     ► 
     when you've taken a fine photo right away. 
     
     
  
 
 
	 00:47:25
     ◼
      
     ► 
     So it doesn't annoy you needlessly 
     
     
  
 
 
	 00:47:27
     ◼
      
     ► 
     and when it does interrupt, it's right. 
     
     
  
 
 
	 00:47:30
     ◼
      
     ► 
     That's pretty cool. 
     
     
  
 
 
	 00:47:33
     ◼
      
     ► 
     What was the other feature that I liked? 
     
     
  
 
 
	 00:47:35
     ◼
      
     ► 
     - I love how both of these come, 
     
     
  
 
 
	 00:47:38
     ◼
      
     ► 
     both Google and Apple though are using software 
     
     
  
 
 
	 00:47:40
     ◼
      
     ► 
     to make photos, you know, what, 50 to 100 times better 
     
     
  
 
 
	 00:47:44
     ◼
      
     ► 
     than just hardware alone would make them. 
     
     
  
 
 
	 00:47:45
     ◼
      
     ► 
     - Absolutely, yeah. 
     
     
  
 
 
	 00:47:46
     ◼
      
     ► 
     And it's great that they're pushing each other, you know, 
     
     
  
 
 
	 00:47:50
     ◼
      
     ► 
     and there's, you know, I'm not saying that Google's ahead 
     
     
  
 
 
	 00:47:52
     ◼
      
     ► 
     in every single regard, but it's great though 
     
     
  
 
 
	 00:47:55
     ◼
      
     ► 
     that somebody else is doing similar type things. 
     
     
  
 
 
	 00:47:59
     ◼
      
     ► 
     And I know Samsung has some AI features too, 
     
     
  
 
 
	 00:48:02
     ◼
      
     ► 
     everybody's sort of doing it, 
     
     
  
 
 
	 00:48:03
     ◼
      
     ► 
     but it seems to me like Google and Apple 
     
     
  
 
 
	 00:48:05
     ◼
      
     ► 
     are ahead of everybody else here in different ways. 
     
     
  
 
 
	 00:48:08
     ◼
      
     ► 
     - And who's not doing it are the camera companies. 
     
     
  
 
 
	 00:48:09
     ◼
      
     ► 
     Like I almost never, 
     
     
  
 
 
	 00:48:11
     ◼
      
     ► 
     I still love the photo that will come out from my Fuji 
     
     
  
 
 
	 00:48:16
     ◼
      
     ► 
     more than, it just feels like I'm taking a photo 
     
     
  
 
 
	 00:48:19
     ◼
      
     ► 
     in a way that an iPhone photo still does not. 
     
     
  
 
 
	 00:48:23
     ◼
      
     ► 
     But when you do it side by side, 
     
     
  
 
 
	 00:48:26
     ◼
      
     ► 
     a lot of times the iPhone photo actually does look better. 
     
     
  
 
 
 
	 00:48:32
     ◼
      
     ► 
     Another cool feature they have, 
     
     
  
 
 
	 00:48:33
     ◼
      
     ► 
     I guess it's not a camera feature, 
     
     
  
 
 
	 00:48:34
     ◼
      
     ► 
     but it's the, did you see the call screening feature? 
     
     
  
 
 
	 00:48:39
     ◼
      
     ► 
     - I did, yeah, that was cool. 
     
     
  
 
 
	 00:48:41
     ◼
      
     ► 
     - That is really-- - It's very Googly. 
     
     
  
 
 
	 00:48:43
     ◼
      
     ► 
     - It's very Googly, and it really, you know, 
     
     
  
 
 
	 00:48:46
     ◼
      
     ► 
     and they did, again, they demoed it exactly the right way 
     
     
  
 
 
	 00:48:48
     ◼
      
     ► 
     where there was like a Google employee up in a, 
     
     
  
 
 
	 00:48:51
     ◼
      
     ► 
     you know, like in a different room who called us, 
     
     
  
 
 
	 00:48:53
     ◼
      
     ► 
     and we got a real phone call. 
     
     
  
 
 
	 00:48:55
     ◼
      
     ► 
     - In an unmarked restaurant in Silicon Valley. 
     
     
  
 
 
	 00:48:59
     ◼
      
     ► 
     - Well, it was the complete opposite of duplex, 
     
     
  
 
 
	 00:49:02
     ◼
      
     ► 
     because it was a real demo of a real feature and super useful. And it's like they said, 
     
     
  
 
 
	 00:49:07
     ◼
      
     ► 
     I mean, they even acknowledged that the spam phone calls are worse than ever. I get them 
     
     
  
 
 
	 00:49:14
     ◼
      
     ► 
     all the time. So I would love to have that feature on iOS. And it just makes so much sense that 
     
     
  
 
 
	 00:49:20
     ◼
      
     ► 
     it just takes… For all these years, I mean, going back before iPhone, going back to the original 
     
     
  
 
 
	 00:49:28
     ◼
      
     ► 
     cell phones where they had a green button and a red button. There have always been two 
     
     
  
 
 
	 00:49:31
     ◼
      
     ► 
     buttons for when a phone call comes in. Take it or don't take it. And now there's this 
     
     
  
 
 
	 00:49:35
     ◼
      
     ► 
     third option where it's like, "Okay phone, you talk to this jerk. See who it is." Right? 
     
     
  
 
 
	 00:49:41
     ◼
      
     ► 
     And if it turns out it's somebody you know, if it's like, you know, your accountant is 
     
     
  
 
 
	 00:49:45
     ◼
      
     ► 
     calling you or somebody you know is calling from a weird number, you can see it on the 
     
     
  
 
 
	 00:49:49
     ◼
      
     ► 
     transcript and then just jump right into the call and be like, "Oh, okay. I didn't know 
     
     
  
 
 
	 00:49:52
     ◼
      
     ► 
     who it was. It's a very, very cool feature and like you said, very, very googly. What 
     
     
  
 
 
	 00:49:59
     ◼
      
     ► 
     else? Do you have both phones as a review unit? 
     
     
  
 
 
	 00:50:05
     ◼
      
     ► 
     Tom Bilyeu (01h00m 9s): I do, yeah. I've only done the big one. I've 
     
     
  
 
 
	 00:50:10
     ◼
      
     ► 
     not taken out the… I just picked them up today, so I have not. 
     
     
  
 
 
	 00:50:14
     ◼
      
     ► 
     Jay Haynes (01h00m 19s): I will say I think it's a little weird and 
     
     
  
 
 
	 00:50:19
     ◼
      
     ► 
     it is a little, they've gone the wrong way. 
     
     
  
 
 
	 00:50:22
     ◼
      
     ► 
     Like one of my very, very favorite things 
     
     
  
 
 
	 00:50:23
     ◼
      
     ► 
     about the iPhone XS is that the XS and the XS Max 
     
     
  
 
 
	 00:50:28
     ◼
      
     ► 
     are the only difference is the size. 
     
     
  
 
 
	 00:50:30
     ◼
      
     ► 
     That the cameras are exactly the same, 
     
     
  
 
 
	 00:50:33
     ◼
      
     ► 
     the CPU's exactly the same, they have the same amount of RAM 
     
     
  
 
 
	 00:50:36
     ◼
      
     ► 
     it's just you want a bigger one, you know, 
     
     
  
 
 
	 00:50:37
     ◼
      
     ► 
     so the display is bigger and the battery is bigger 
     
     
  
 
 
	 00:50:39
     ◼
      
     ► 
     because the, you know, because it's more room 
     
     
  
 
 
	 00:50:42
     ◼
      
     ► 
     for a bigger battery, but that's it. 
     
     
  
 
 
	 00:50:44
     ◼
      
     ► 
     They look the same, you know, and I just think, 
     
     
  
 
 
	 00:50:48
     ◼
      
     ► 
     Anyway, this is my way of saying, 
     
     
  
 
 
	 00:50:49
     ◼
      
     ► 
     I can't believe they put a big ugly notch 
     
     
  
 
 
	 00:50:51
     ◼
      
     ► 
     on the one and not the other. 
     
     
  
 
 
	 00:50:52
     ◼
      
     ► 
     - Yeah, and it doesn't seem to, 
     
     
  
 
 
	 00:50:55
     ◼
      
     ► 
     maybe I'm not finding it, 
     
     
  
 
 
	 00:50:57
     ◼
      
     ► 
     but there does not seem to be the Face ID type thing. 
     
     
  
 
 
	 00:51:00
     ◼
      
     ► 
     - No, they don't, no, there is no Face ID type thing. 
     
     
  
 
 
	 00:51:03
     ◼
      
     ► 
     It's only there to have the two cameras. 
     
     
  
 
 
	 00:51:06
     ◼
      
     ► 
     So the other weird thing, I'm not weird, 
     
     
  
 
 
	 00:51:08
     ◼
      
     ► 
     but certainly different from Apple, 
     
     
  
 
 
	 00:51:11
     ◼
      
     ► 
     I'll just say different, 
     
     
  
 
 
	 00:51:12
     ◼
      
     ► 
     is that they still only have one camera on the back 
     
     
  
 
 
	 00:51:14
     ◼
      
     ► 
     as the main camera, 
     
     
  
 
 
	 00:51:16
     ◼
      
     ► 
     but now they have two cameras on the front, 
     
     
  
 
 
	 00:51:19
     ◼
      
     ► 
     one of which is like a normal focal length selfie camera, 
     
     
  
 
 
	 00:51:23
     ◼
      
     ► 
     and now they have this super wide angle, 
     
     
  
 
 
	 00:51:25
     ◼
      
     ► 
     almost fisheye selfie camera to get a wider field of view. 
     
     
  
 
 
	 00:51:30
     ◼
      
     ► 
     - Oh, weird. (laughs) 
     
     
  
 
 
	 00:51:34
     ◼
      
     ► 
     I can see my whole apartment in one. 
     
     
  
 
 
	 00:51:36
     ◼
      
     ► 
     - Right, right. 
     
     
  
 
 
	 00:51:37
     ◼
      
     ► 
     So you zoom, it's like you go to the selfie camera 
     
     
  
 
 
	 00:51:40
     ◼
      
     ► 
     and then you can zoom the other way. 
     
     
  
 
 
	 00:51:41
     ◼
      
     ► 
     Instead of like zooming in like a telephoto, 
     
     
  
 
 
	 00:51:43
     ◼
      
     ► 
     you zoom out and it's super wide in there. 
     
     
  
 
 
	 00:51:46
     ◼
      
     ► 
     - It seems interesting, I guess. 
     
     
  
 
 
	 00:51:48
     ◼
      
     ► 
     I don't know. - You know what? 
     
     
  
 
 
	 00:51:49
     ◼
      
     ► 
     I would use this all the time. (laughs) 
     
     
  
 
 
	 00:51:52
     ◼
      
     ► 
     As someone who has an embarrassing number of selfies, 
     
     
  
 
 
	 00:51:54
     ◼
      
     ► 
     I would probably use this all the time. 
     
     
  
 
 
	 00:51:56
     ◼
      
     ► 
     That's cool, all right. 
     
     
  
 
 
	 00:51:59
     ◼
      
     ► 
     But it looks, I mean, it actually looks 
     
     
  
 
 
	 00:52:01
     ◼
      
     ► 
     kind of like a person looking back at you 
     
     
  
 
 
	 00:52:02
     ◼
      
     ► 
     'cause there's two. 
     
     
  
 
 
	 00:52:04
     ◼
      
     ► 
     It looks like a smiling creature of some sort. 
     
     
  
 
 
	 00:52:08
     ◼
      
     ► 
     But yeah, I was surprised there was no face ID type thing. 
     
     
  
 
 
	 00:52:11
     ◼
      
     ► 
     - No, no, it's still-- 
     
     
  
 
 
	 00:52:12
     ◼
      
     ► 
     - I'm now hooked on this fingerprint thing, 
     
     
  
 
 
	 00:52:15
     ◼
      
     ► 
     and get rid of it. 
     
     
  
 
 
	 00:52:17
     ◼
      
     ► 
     - Yeah, it's, I don't know. 
     
     
  
 
 
	 00:52:19
     ◼
      
     ► 
     I know that there are all sorts of people out there 
     
     
  
 
 
	 00:52:21
     ◼
      
     ► 
     who have mixed feelings about Face ID versus Touch ID 
     
     
  
 
 
	 00:52:24
     ◼
      
     ► 
     and who should not be holding their breath for it 
     
     
  
 
 
	 00:52:28
     ◼
      
     ► 
     but are secretly hoping that Apple is working on Touch ID 
     
     
  
 
 
	 00:52:32
     ◼
      
     ► 
     under the glass. 
     
     
  
 
 
	 00:52:33
     ◼
      
     ► 
     Like, I'm telling you, don't worry. 
     
     
  
 
 
	 00:52:35
     ◼
      
     ► 
     I don't think it's gonna happen. 
     
     
  
 
 
	 00:52:37
     ◼
      
     ► 
     I don't think. 
     
     
  
 
 
 
	 00:52:38
     ◼
      
     ► 
     - And I actually think, who knows? 
     
     
  
 
 
	 00:52:40
     ◼
      
     ► 
     I could be wrong. 
     
     
  
 
 
	 00:52:42
     ◼
      
     ► 
     Maybe it would work well in addition to Face ID, 
     
     
  
 
 
	 00:52:44
     ◼
      
     ► 
     but I sort of feel like there's an advantage 
     
     
  
 
 
	 00:52:47
     ◼
      
     ► 
     to only having one biometric ID, 
     
     
  
 
 
	 00:52:51
     ◼
      
     ► 
     that you don't have to choose 
     
     
  
 
 
	 00:52:52
     ◼
      
     ► 
     between fingerprint and face ID. 
     
     
  
 
 
	 00:52:54
     ◼
      
     ► 
     It's like if you've got the new phone, you use face ID, 
     
     
  
 
 
	 00:52:56
     ◼
      
     ► 
     and if you have an older phone, you use touch ID. 
     
     
  
 
 
	 00:53:00
     ◼
      
     ► 
     - I agree with you, though. 
     
     
  
 
 
	 00:53:00
     ◼
      
     ► 
     They definitely lose style points 
     
     
  
 
 
	 00:53:02
     ◼
      
     ► 
     for having the notch on one of them, but not the other. 
     
     
  
 
 
	 00:53:06
     ◼
      
     ► 
     So 99.9% of people will never have both of them 
     
     
  
 
 
	 00:53:11
     ◼
      
     ► 
     at any point. 
     
     
  
 
 
	 00:53:13
     ◼
      
     ► 
     And nor nor is this like iOS where they dictate how every phone looks like yeah 
     
     
  
 
 
	 00:53:19
     ◼
      
     ► 
     You know the whole point of Android is that it works on? 
     
     
  
 
 
	 00:53:24
     ◼
      
     ► 
     You know a hundred thousand different phones, so it's a weird-looking notch too, though 
     
     
  
 
 
	 00:53:29
     ◼
      
     ► 
     It is it's a it's the biggest notch. I've ever seen it's a deep notch. It's a deep notch and I 
     
     
  
 
 
	 00:53:35
     ◼
      
     ► 
     Know it's you know it's been amusing to watch like the the larger Android 
     
     
  
 
 
	 00:53:42
     ◼
      
     ► 
     fan droid world of people are very down on this notch. 
     
     
  
 
 
	 00:53:47
     ◼
      
     ► 
     To their credit, that they're being honest. 
     
     
  
 
 
	 00:53:50
     ◼
      
     ► 
     They're not just, oh, I love Pixel phone, 
     
     
  
 
 
	 00:53:52
     ◼
      
     ► 
     so I'm gonna say this notch is the best notch. 
     
     
  
 
 
	 00:53:55
     ◼
      
     ► 
     No, instead the consensus seems to be 
     
     
  
 
 
	 00:53:56
     ◼
      
     ► 
     that this notch is hideous. 
     
     
  
 
 
	 00:53:59
     ◼
      
     ► 
     It's just ungainly. 
     
     
  
 
 
	 00:54:02
     ◼
      
     ► 
     - Yeah, it's not bothering me at all. 
     
     
  
 
 
	 00:54:04
     ◼
      
     ► 
     Well, it is kinda weird, but I don't know, it's fine. 
     
     
  
 
 
	 00:54:09
     ◼
      
     ► 
     - I still don't like the notch on the iPhone X. 
     
     
  
 
 
	 00:54:11
     ◼
      
     ► 
     I am used to it though. 
     
     
  
 
 
	 00:54:13
     ◼
      
     ► 
     I am very used to it. 
     
     
  
 
 
	 00:54:14
     ◼
      
     ► 
     - I don't even see it anymore. 
     
     
  
 
 
	 00:54:16
     ◼
      
     ► 
     - But it just is weird that the two phones 
     
     
  
 
 
	 00:54:19
     ◼
      
     ► 
     have different foreheads, 
     
     
  
 
 
	 00:54:21
     ◼
      
     ► 
     'cause the one has a regular forehead 
     
     
  
 
 
	 00:54:23
     ◼
      
     ► 
     and the other one has a notch. 
     
     
  
 
 
	 00:54:25
     ◼
      
     ► 
     - Are you back to the normal 10 size now? 
     
     
  
 
 
	 00:54:28
     ◼
      
     ► 
     - Yes, this is a weird thing. 
     
     
  
 
 
	 00:54:32
     ◼
      
     ► 
     I know that when you put the XS Max 
     
     
  
 
 
	 00:54:35
     ◼
      
     ► 
     next to a previous Plus phone, 
     
     
  
 
 
	 00:54:38
     ◼
      
     ► 
     like an iPhone 8 Plus or 7 Plus, whatever, 
     
     
  
 
 
	 00:54:40
     ◼
      
     ► 
     They're almost exactly the same size. 
     
     
  
 
 
	 00:54:42
     ◼
      
     ► 
     It's like less than, I think it's like a millimeter, 
     
     
  
 
 
	 00:54:46
     ◼
      
     ► 
     the iPhone XS Max is like a millimeter smaller 
     
     
  
 
 
	 00:54:51
     ◼
      
     ► 
     in each dimension or something like that. 
     
     
  
 
 
	 00:54:53
     ◼
      
     ► 
     It's very, very similar. 
     
     
  
 
 
	 00:54:55
     ◼
      
     ► 
     But for some reason, it looks and feels smaller in my hand 
     
     
  
 
 
	 00:54:59
     ◼
      
     ► 
     than the plus size phones did. 
     
     
  
 
 
	 00:55:01
     ◼
      
     ► 
     I think it's just like an optical illusion created 
     
     
  
 
 
	 00:55:03
     ◼
      
     ► 
     by the fact that it has so much greater 
     
     
  
 
 
	 00:55:06
     ◼
      
     ► 
     screen to body area ratio. 
     
     
  
 
 
	 00:55:09
     ◼
      
     ► 
     It somehow feels smaller. 
     
     
  
 
 
	 00:55:11
     ◼
      
     ► 
     So I never liked the plus size phones at all 
     
     
  
 
 
	 00:55:14
     ◼
      
     ► 
     and never was tempted to buy a six plus or seven plus 
     
     
  
 
 
	 00:55:17
     ◼
      
     ► 
     or any of those, even though it always bothered me 
     
     
  
 
 
	 00:55:20
     ◼
      
     ► 
     that they had slightly better cameras, 
     
     
  
 
 
	 00:55:22
     ◼
      
     ► 
     with optical image stabilization and a few features 
     
     
  
 
 
	 00:55:25
     ◼
      
     ► 
     that the smaller one didn't have. 
     
     
  
 
 
	 00:55:27
     ◼
      
     ► 
     It just, the XS Max was actually somewhat tempting to me. 
     
     
  
 
 
	 00:55:30
     ◼
      
     ► 
     It was the first time Apple made a larger phone 
     
     
  
 
 
	 00:55:32
     ◼
      
     ► 
     that I was like, hmm, maybe. 
     
     
  
 
 
	 00:55:35
     ◼
      
     ► 
     And there were times when I was testing it 
     
     
  
 
 
	 00:55:36
     ◼
      
     ► 
     when I forgot which one I had. 
     
     
  
 
 
	 00:55:38
     ◼
      
     ► 
     I was like, wait, is this the bigger one or the smaller one? 
     
     
  
 
 
	 00:55:40
     ◼
      
     ► 
     But I did end up buying the smaller one. 
     
     
  
 
 
	 00:55:44
     ◼
      
     ► 
     - Yeah, I haven't, I'm still in the review unit stage. 
     
     
  
 
 
	 00:55:47
     ◼
      
     ► 
     I was a plus guy for the three years 
     
     
  
 
 
	 00:55:51
     ◼
      
     ► 
     or whatever it was during that era. 
     
     
  
 
 
	 00:55:54
     ◼
      
     ► 
     And now I'm testing out this Max 
     
     
  
 
 
	 00:55:57
     ◼
      
     ► 
     and boy, that screen is gorgeous. 
     
     
  
 
 
	 00:56:01
     ◼
      
     ► 
     And to me, the most underappreciated thing 
     
     
  
 
 
	 00:56:03
     ◼
      
     ► 
     about the bigger phones is that typing is much more accurate 
     
     
  
 
 
	 00:56:07
     ◼
      
     ► 
     'cause the keys are wider. 
     
     
  
 
 
	 00:56:09
     ◼
      
     ► 
     But I'm not really using the whole screen for anything. 
     
     
  
 
 
	 00:56:12
     ◼
      
     ► 
     I still find myself reading in the top third 
     
     
  
 
 
	 00:56:16
     ◼
      
     ► 
     of the screen almost or top fourth of it. 
     
     
  
 
 
	 00:56:18
     ◼
      
     ► 
     And this thing just feels big in your pocket. 
     
     
  
 
 
	 00:56:21
     ◼
      
     ► 
     Although having the new Apple Watch Series 4 
     
     
  
 
 
	 00:56:27
     ◼
      
     ► 
     makes it kind of a different game 
     
     
  
 
 
	 00:56:29
     ◼
      
     ► 
     because the, and we can talk about the new watch for a bit. 
     
     
  
 
 
	 00:56:32
     ◼
      
     ► 
     I mean, it is a really damn good device. 
     
     
  
 
 
	 00:56:36
     ◼
      
     ► 
     it feels like a computer on your wrist now 
     
     
  
 
 
	 00:56:39
     ◼
      
     ► 
     in a way that it just did not previously. 
     
     
  
 
 
	 00:56:41
     ◼
      
     ► 
     And I would say that's 80% just speed. 
     
     
  
 
 
	 00:56:45
     ◼
      
     ► 
     Like it actually responds to your clicks 
     
     
  
 
 
	 00:56:48
     ◼
      
     ► 
     and doesn't get caught up in a series of commands. 
     
     
  
 
 
	 00:56:53
     ◼
      
     ► 
     But the software is starting to get really good too. 
     
     
  
 
 
	 00:56:57
     ◼
      
     ► 
     I mean, especially the watch face like that. 
     
     
  
 
 
	 00:56:59
     ◼
      
     ► 
     - Well, hold that though. 
     
     
  
 
 
	 00:57:00
     ◼
      
     ► 
     Let's save it for a different section. 
     
     
  
 
 
	 00:57:03
     ◼
      
     ► 
     I got the feeling at the press thing 
     
     
  
 
 
	 00:57:04
     ◼
      
     ► 
     And I feel like I'm clearly in the minority. 
     
     
  
 
 
	 00:57:07
     ◼
      
     ► 
     I don't know, and it's the sort of thing 
     
     
  
 
 
	 00:57:09
     ◼
      
     ► 
     Apple doesn't like to talk about. 
     
     
  
 
 
	 00:57:11
     ◼
      
     ► 
     They'll give unit sales for iPhones, 
     
     
  
 
 
	 00:57:13
     ◼
      
     ► 
     but they don't like to break it down by model. 
     
     
  
 
 
	 00:57:15
     ◼
      
     ► 
     I would love to know what percentage of people 
     
     
  
 
 
	 00:57:18
     ◼
      
     ► 
     are buying the regular XS and who are buying the XS Max. 
     
     
  
 
 
	 00:57:21
     ◼
      
     ► 
     I really don't even know how to guess how that's going. 
     
     
  
 
 
	 00:57:24
     ◼
      
     ► 
     But at least among the enthusiast crowd, 
     
     
  
 
 
	 00:57:28
     ◼
      
     ► 
     like the sort of people who go to a Google press event 
     
     
  
 
 
	 00:57:32
     ◼
      
     ► 
     to see the new phones, 
     
     
  
 
 
	 00:57:33
     ◼
      
     ► 
     The bigger size is clearly the more popular. 
     
     
  
 
 
	 00:57:38
     ◼
      
     ► 
     It's like, 'cause, and you know, it's a funny thing 
     
     
  
 
 
	 00:57:42
     ◼
      
     ► 
     because like you go to the Apple event 
     
     
  
 
 
	 00:57:44
     ◼
      
     ► 
     and almost everybody's carrying an iPhone around. 
     
     
  
 
 
	 00:57:46
     ◼
      
     ► 
     Like at the Google thing, most of the press 
     
     
  
 
 
	 00:57:48
     ◼
      
     ► 
     who I was there looking around with were carrying pixels, 
     
     
  
 
 
	 00:57:51
     ◼
      
     ► 
     you know, 'cause they're sort of Google, 
     
     
  
 
 
	 00:57:52
     ◼
      
     ► 
     you know, it's gonna draw Google-oriented 
     
     
  
 
 
	 00:57:54
     ◼
      
     ► 
     members of the media. 
     
     
  
 
 
 
	 00:57:57
     ◼
      
     ► 
     - But it really looked to me, 
     
     
  
 
 
	 00:57:57
     ◼
      
     ► 
     just doing a quick eyeball survey, 
     
     
  
 
 
	 00:57:59
     ◼
      
     ► 
     that almost all of them had the Pixel 2 Plus 
     
     
  
 
 
	 00:58:02
     ◼
      
     ► 
     or whatever, what do they call the big one, Plus? 
     
     
  
 
 
	 00:58:04
     ◼
      
     ► 
     XL, XL, yeah, Pixel 2 XL. 
     
     
  
 
 
	 00:58:08
     ◼
      
     ► 
     Whereas I like the smaller one better, for sure. 
     
     
  
 
 
	 00:58:12
     ◼
      
     ► 
     But it is weird, it does look a little dated, 
     
     
  
 
 
	 00:58:14
     ◼
      
     ► 
     because it has a forehead and a chin. 
     
     
  
 
 
	 00:58:15
     ◼
      
     ► 
     I mean, here I am knocking the notch on the other one, but. 
     
     
  
 
 
 
	 00:58:19
     ◼
      
     ► 
     - And it seems, it's just one of those things 
     
     
  
 
 
	 00:58:21
     ◼
      
     ► 
     that Apple does better than anybody, 
     
     
  
 
 
	 00:58:24
     ◼
      
     ► 
     but, you know, and Google as sort of hardware 
     
     
  
 
 
	 00:58:28
     ◼
      
     ► 
     being not their forte. 
     
     
  
 
 
	 00:58:30
     ◼
      
     ► 
     The fact that even the one with the notch 
     
     
  
 
 
	 00:58:33
     ◼
      
     ► 
     still has the chin down below at the bottom, 
     
     
  
 
 
	 00:58:35
     ◼
      
     ► 
     it just is, it's not a premium look. 
     
     
  
 
 
	 00:58:41
     ◼
      
     ► 
     - Yeah, you wonder why they kept it, 
     
     
  
 
 
	 00:58:46
     ◼
      
     ► 
     whether they had to or they chose to. 
     
     
  
 
 
 
	 00:58:51
     ◼
      
     ► 
     - I don't know. 
     
     
  
 
 
	 00:58:52
     ◼
      
     ► 
     - It does feel last year. 
     
     
  
 
 
	 00:58:56
     ◼
      
     ► 
     - I think they had to. 
     
     
  
 
 
	 00:58:57
     ◼
      
     ► 
     I think that it's technically super, super hard to go edge to edge. 
     
     
  
 
 
	 00:59:03
     ◼
      
     ► 
     Even though they're OLED, which makes it easier and not LCD, but everything I've heard from 
     
     
  
 
 
	 00:59:10
     ◼
      
     ► 
     people at Apple is that getting the iPhone X and XS to get as close to corner to corner 
     
     
  
 
 
	 00:59:16
     ◼
      
     ► 
     as they are is technically very hard. 
     
     
  
 
 
	 00:59:19
     ◼
      
     ► 
     and the XR, which we can get to, is even harder because it's an LCD screen, not an OLED. It 
     
     
  
 
 
	 00:59:27
     ◼
      
     ► 
     just looks weird. It just is sort of a weird look for the pixels, in my opinion. I also 
     
     
  
 
 
	 00:59:33
     ◼
      
     ► 
     thought that they were a lot lighter. I don't know what they weigh compared to a XS, but 
     
     
  
 
 
	 00:59:38
     ◼
      
     ► 
     I don't mind how much the XS weighs, but it is true. I mean, steel weighs more than aluminum, 
     
     
  
 
 
	 00:59:43
     ◼
      
     ► 
     So it is a heavier device. 
     
     
  
 
 
	 00:59:46
     ◼
      
     ► 
     I feel like the Pixels really compare better to the XR because they're more just off the 
     
     
  
 
 
	 00:59:53
     ◼
      
     ► 
     top of my head. 
     
     
  
 
 
	 00:59:54
     ◼
      
     ► 
     They're both glass on the front, glass on the back, aluminum on the sides, and then 
     
     
  
 
 
	 00:59:58
     ◼
      
     ► 
     a single camera on the back. 
     
     
  
 
 
	 01:00:00
     ◼
      
     ► 
     So it's sort of the XR is the one and the starting price is around the same, around 
     
     
  
 
 
 
	 01:00:06
     ◼
      
     ► 
     It's like the XS is sort of a different class device than even the best Pixel. 
     
     
  
 
 
	 01:00:11
     ◼
      
     ► 
     It's true. We're entering a 10-R world. I need to recalibrate all my analysis now. 
     
     
  
 
 
	 01:00:19
     ◼
      
     ► 
     Yeah. I can't wait to find out more about it. Like the 10-R was sort of… it's like 
     
     
  
 
 
	 01:00:26
     ◼
      
     ► 
     they announced it and it was interesting. And you know, it was kind of rumored and here 
     
     
  
 
 
	 01:00:29
     ◼
      
     ► 
     it is. And it's this, you know, it's just so strange in so many ways because it's 
     
     
  
 
 
	 01:00:34
     ◼
      
     ► 
     like it's not the same size as the 10-S or the 10-S Max. It's in between. It's 
     
     
  
 
 
	 01:00:40
     ◼
      
     ► 
     size and it's in between which is a weird third size and it only has one camera but 
     
     
  
 
 
	 01:00:45
     ◼
      
     ► 
     it's the same great camera you know that the 10s has and it comes in a bunch of fun colors 
     
     
  
 
 
	 01:00:53
     ◼
      
     ► 
     which Apple hasn't done with an iPhone since all the way back at the 5c you know it's different 
     
     
  
 
 
	 01:00:58
     ◼
      
     ► 
     in so many ways and I kind of feel and I just feel like most people feel like 800 bucks 
     
     
  
 
 
	 01:01:06
     ◼
      
     ► 
     is already a ton of money to spend on a phone and so I just can't help but think that the 
     
     
  
 
 
	 01:01:10
     ◼
      
     ► 
     is going to be an incredible seller, you know, 
     
     
  
 
 
	 01:01:14
     ◼
      
     ► 
     'cause it has the look and it has the performance 
     
     
  
 
 
	 01:01:17
     ◼
      
     ► 
     of an iPhone 10 and, you know, saving 250 bucks 
     
     
  
 
 
	 01:01:21
     ◼
      
     ► 
     for a, you know, primarily missing out 
     
     
  
 
 
	 01:01:24
     ◼
      
     ► 
     on a 2X telephoto camera that I'm guessing 
     
     
  
 
 
	 01:01:27
     ◼
      
     ► 
     a lot of people never use. 
     
     
  
 
 
	 01:01:29
     ◼
      
     ► 
     It's, you know, seems like, it seems like a lot of people 
     
     
  
 
 
	 01:01:31
     ◼
      
     ► 
     are gonna go into the Apple store and be like, 
     
     
  
 
 
	 01:01:33
     ◼
      
     ► 
     why would I even think about buying the more expensive one? 
     
     
  
 
 
	 01:01:35
     ◼
      
     ► 
     - Yeah, that's gonna be really interesting 
     
     
  
 
 
	 01:01:39
     ◼
      
     ► 
     because once you divide it into the monthly payments, 
     
     
  
 
 
	 01:01:43
     ◼
      
     ► 
     it's not as drastic a dollar difference, 
     
     
  
 
 
	 01:01:48
     ◼
      
     ► 
     'cause now very few people 
     
     
  
 
 
	 01:01:49
     ◼
      
     ► 
     are actually buying the phone outright. 
     
     
  
 
 
	 01:01:51
     ◼
      
     ► 
     But even on a monthly basis, it's probably, 
     
     
  
 
 
	 01:01:55
     ◼
      
     ► 
     I don't know, what, 10, 20 bucks cheaper a month? 
     
     
  
 
 
 
	 01:01:58
     ◼
      
     ► 
     - And I just don't think typical people 
     
     
  
 
 
	 01:02:02
     ◼
      
     ► 
     are going to see the difference. 
     
     
  
 
 
	 01:02:03
     ◼
      
     ► 
     I mean, not like they wouldn't be able to tell them apart. 
     
     
  
 
 
	 01:02:05
     ◼
      
     ► 
     I mean, certainly the colors tell you that, you know. 
     
     
  
 
 
	 01:02:08
     ◼
      
     ► 
     But I really don't think that a typical person 
     
     
  
 
 
	 01:02:11
     ◼
      
     ► 
     would look at an iPhone XS and XR side by side 
     
     
  
 
 
	 01:02:14
     ◼
      
     ► 
     and think that the XS is that much better. 
     
     
  
 
 
	 01:02:19
     ◼
      
     ► 
     - Especially inside. 
     
     
  
 
 
	 01:02:22
     ◼
      
     ► 
     If you're outside, I would never wanna not have, 
     
     
  
 
 
	 01:02:26
     ◼
      
     ► 
     well, I don't know, I haven't tried the XR outside. 
     
     
  
 
 
	 01:02:28
     ◼
      
     ► 
     Maybe it's amazing. 
     
     
  
 
 
	 01:02:29
     ◼
      
     ► 
     But you can tell OLED outside in a way that 
     
     
  
 
 
	 01:02:37
     ◼
      
     ► 
     LCD just was not as good before. 
     
     
  
 
 
	 01:02:40
     ◼
      
     ► 
     - Yeah, and you know, I mean, you see it when you play games 
     
     
  
 
 
	 01:02:43
     ◼
      
     ► 
     and watch movies or something like that too, 
     
     
  
 
 
	 01:02:45
     ◼
      
     ► 
     where OLED has these richer blacks, 
     
     
  
 
 
	 01:02:46
     ◼
      
     ► 
     but I, to tell you the truth, 
     
     
  
 
 
	 01:02:48
     ◼
      
     ► 
     I don't really watch movies on my phone. 
     
     
  
 
 
	 01:02:50
     ◼
      
     ► 
     I mean, I either watch on TV or if I am on an airplane 
     
     
  
 
 
	 01:02:53
     ◼
      
     ► 
     or something, I want a bigger screen than the phone. 
     
     
  
 
 
	 01:02:55
     ◼
      
     ► 
     So, you know, I kind of miss out on that. 
     
     
  
 
 
	 01:02:58
     ◼
      
     ► 
     - Do you think this new, what is it, liquid retina? 
     
     
  
 
 
	 01:03:01
     ◼
      
     ► 
     Do you think that's what they're gonna call 
     
     
  
 
 
	 01:03:03
     ◼
      
     ► 
     the iPad Pro screen too? 
     
     
  
 
 
	 01:03:04
     ◼
      
     ► 
     - I wonder, that's a good question. 
     
     
  
 
 
	 01:03:06
     ◼
      
     ► 
     I guess I would guess so. I wouldn't be surprised if it's the exact same technology. I do have 
     
     
  
 
 
	 01:03:14
     ◼
      
     ► 
     another theory, by the way, because the other feature that's missing from the XR is 3D touch. 
     
     
  
 
 
	 01:03:20
     ◼
      
     ► 
     And it has been widely reported, you know, and this was one of those things that Ming 
     
     
  
 
 
	 01:03:24
     ◼
      
     ► 
     Qi Kuo had leaked a report back in February or something. So it's a long time ago it came 
     
     
  
 
 
	 01:03:30
     ◼
      
     ► 
     out that Apple's 6.1-inch mystery phone was going to lack 3D Touch. And it's all been reported as 
     
     
  
 
 
	 01:03:38
     ◼
      
     ► 
     like a cost-saving measure because this is the lower cost new iPhone. But it's not really a 
     
     
  
 
 
	 01:03:43
     ◼
      
     ► 
     lower cost new iPhone. It starts at $800 or $750. Like that's the normal price for a new flagship 
     
     
  
 
 
	 01:03:50
     ◼
      
     ► 
     iPhone. Like the XS and the iPhone X, it's created a new super tier above the normal price. And, 
     
     
  
 
 
	 01:03:59
     ◼
      
     ► 
     And when they first introduced, I just looked it up last night 
     
     
  
 
 
	 01:04:03
     ◼
      
     ► 
     for the show, actually. 
     
     
  
 
 
	 01:04:04
     ◼
      
     ► 
     But 3D Touch debuted with the iPhone 6S. 
     
     
  
 
 
	 01:04:08
     ◼
      
     ► 
     And that was a phone that started at $699. 
     
     
  
 
 
	 01:04:12
     ◼
      
     ► 
     That was the entry level price back then for the 6S. 
     
     
  
 
 
	 01:04:15
     ◼
      
     ► 
     And they all had 3D Touch. 
     
     
  
 
 
	 01:04:16
     ◼
      
     ► 
     So it's not cost, per se. 
     
     
  
 
 
	 01:04:19
     ◼
      
     ► 
     If a $699 phone four years ago could have 3D Touch, 
     
     
  
 
 
	 01:04:24
     ◼
      
     ► 
     then cost-wise, surely the $750 10R could have 3D touch. 
     
     
  
 
 
	 01:04:29
     ◼
      
     ► 
     I think it's a technical problem 
     
     
  
 
 
	 01:04:31
     ◼
      
     ► 
     that whatever shenanigans and technical wizardry 
     
     
  
 
 
	 01:04:37
     ◼
      
     ► 
     they had to pull to get an LCD screen 
     
     
  
 
 
	 01:04:39
     ◼
      
     ► 
     that comes as close to corner to corner as they did. 
     
     
  
 
 
	 01:04:42
     ◼
      
     ► 
     I mean, the whole reason that LCDs 
     
     
  
 
 
	 01:04:43
     ◼
      
     ► 
     have always had foreheads and chin 
     
     
  
 
 
	 01:04:45
     ◼
      
     ► 
     is for the backlighting stuff. 
     
     
  
 
 
	 01:04:48
     ◼
      
     ► 
     I think that whatever they had to do to get, 
     
     
  
 
 
	 01:04:53
     ◼
      
     ► 
     they sacrifice 3D Touch to get it to look like an iPhone X that goes corner to corner. 
     
     
  
 
 
	 01:04:59
     ◼
      
     ► 
     And I'm betting that it's an engineering problem, not a cost problem. And if it saves seven 
     
     
  
 
 
	 01:05:03
     ◼
      
     ► 
     bucks per phone, I'm sure that makes Tim Cook happy too. But it is weird for the product 
     
     
  
 
 
	 01:05:09
     ◼
      
     ► 
     experience though that they work in different ways for stuff like turning on the flashlight 
     
     
  
 
 
	 01:05:13
     ◼
      
     ► 
     and stuff like that. 
     
     
  
 
 
	 01:05:14
     ◼
      
     ► 
     Yeah, that was one of the things I just noticed on this Pixel 2 is not having... Because I 
     
     
  
 
 
	 01:05:21
     ◼
      
     ► 
     I basically only use it for cursor movement, 
     
     
  
 
 
	 01:05:25
     ◼
      
     ► 
     moving the cursor, but that alone to me 
     
     
  
 
 
	 01:05:27
     ◼
      
     ► 
     pays for the feature, so not having it-- 
     
     
  
 
 
	 01:05:31
     ◼
      
     ► 
     - All right, this might blow your mind. 
     
     
  
 
 
	 01:05:32
     ◼
      
     ► 
     This might blow your mind. 
     
     
  
 
 
	 01:05:33
     ◼
      
     ► 
     Did you know, I think it's an iOS 12 feature. 
     
     
  
 
 
	 01:05:36
     ◼
      
     ► 
     I don't think it was there in iOS 11, 
     
     
  
 
 
	 01:05:37
     ◼
      
     ► 
     but Apple has added, and I think it was specifically 
     
     
  
 
 
	 01:05:40
     ◼
      
     ► 
     with iPads and the XR in mind. 
     
     
  
 
 
	 01:05:44
     ◼
      
     ► 
     You can now get that cursor move around feature 
     
     
  
 
 
	 01:05:47
     ◼
      
     ► 
     on a non-3D touch iOS device 
     
     
  
 
 
	 01:05:49
     ◼
      
     ► 
     by holding down on the space bar. 
     
     
  
 
 
	 01:05:51
     ◼
      
     ► 
     hold down on the space bar for a little bit 
     
     
  
 
 
	 01:05:53
     ◼
      
     ► 
     and then you get the same thing. 
     
     
  
 
 
 
	 01:05:56
     ◼
      
     ► 
     - So you can buy a XR and you don't miss out on the-- 
     
     
  
 
 
	 01:06:01
     ◼
      
     ► 
     - Oh yeah, look at that, wow. 
     
     
  
 
 
	 01:06:04
     ◼
      
     ► 
     - And for those of you listening 
     
     
  
 
 
	 01:06:05
     ◼
      
     ► 
     who don't know what I'm talking about, 
     
     
  
 
 
	 01:06:06
     ◼
      
     ► 
     'cause one time a couple episodes, 
     
     
  
 
 
	 01:06:08
     ◼
      
     ► 
     six months ago I mentioned this 
     
     
  
 
 
	 01:06:10
     ◼
      
     ► 
     and I got so much email from people saying, 
     
     
  
 
 
	 01:06:11
     ◼
      
     ► 
     "Oh, holy shit, that's the greatest tip ever." 
     
     
  
 
 
	 01:06:14
     ◼
      
     ► 
     I had no idea. 
     
     
  
 
 
	 01:06:15
     ◼
      
     ► 
     Is that on a modern iPhone with 3D touch 
     
     
  
 
 
	 01:06:18
     ◼
      
     ► 
     when you're typing, 
     
     
  
 
 
	 01:06:19
     ◼
      
     ► 
     this actually gets to the point we were talking about earlier with the trackpad support where 
     
     
  
 
 
	 01:06:22
     ◼
      
     ► 
     you can 3D touch anywhere on the keyboard and it turns the keyboard into a trackpad 
     
     
  
 
 
	 01:06:27
     ◼
      
     ► 
     where you can move the insertion point around whatever text it is you're editing. And if 
     
     
  
 
 
	 01:06:32
     ◼
      
     ► 
     you touch again while you're moving it, it'll select text. Once you know to do it, it is 
     
     
  
 
 
	 01:06:40
     ◼
      
     ► 
     a truly, I know it's a cliché, but it's a game-changing feature. You can do it now on 
     
     
  
 
 
	 01:06:46
     ◼
      
     ► 
     non-3D touch iOS devices by holding down on the spacebar for a fraction of a second, and 
     
     
  
 
 
	 01:06:50
     ◼
      
     ► 
     it's a fantastic feature. 
     
     
  
 
 
	 01:06:51
     ◼
      
     ► 
     Well, there you go. 
     
     
  
 
 
	 01:06:55
     ◼
      
     ► 
     We just paid for the… 
     
     
  
 
 
	 01:06:57
     ◼
      
     ► 
     Before we go on, here's the other feature I wanted to mention with the Pixel cameras, 
     
     
  
 
 
	 01:07:02
     ◼
      
     ► 
     and it seems very cool. 
     
     
  
 
 
	 01:07:03
     ◼
      
     ► 
     It's called motion autofocus. 
     
     
  
 
 
	 01:07:05
     ◼
      
     ► 
     So you compose your shot, and you tap and hold on the subject. 
     
     
  
 
 
	 01:07:09
     ◼
      
     ► 
     Let's say it's a dog or somebody at Google actually went to a concert the night before 
     
     
  
 
 
	 01:07:14
     ◼
      
     ► 
     and shot, it was a great little video, really cool, 
     
     
  
 
 
	 01:07:19
     ◼
      
     ► 
     but you can tap on the subject, 
     
     
  
 
 
	 01:07:22
     ◼
      
     ► 
     and then once you tap on it, if the subject moves around, 
     
     
  
 
 
	 01:07:25
     ◼
      
     ► 
     the focus stays on that person as they move around, 
     
     
  
 
 
	 01:07:29
     ◼
      
     ► 
     using artificial intelligence to identify what it is. 
     
     
  
 
 
	 01:07:33
     ◼
      
     ► 
     So for a moving subject, it's absolutely, 
     
     
  
 
 
	 01:07:36
     ◼
      
     ► 
     it seems absolutely amazing, and once you see it, 
     
     
  
 
 
	 01:07:38
     ◼
      
     ► 
     you think, oh my God, every camera should have this. 
     
     
  
 
 
	 01:07:41
     ◼
      
     ► 
     And again, like you said, where it's Google and Apple 
     
     
  
 
 
	 01:07:44
     ◼
      
     ► 
     were inventing these things and the camera companies seem to be just leaving, leaving, 
     
     
  
 
 
	 01:07:50
     ◼
      
     ► 
     leaving all this stuff on the table. 
     
     
  
 
 
	 01:07:52
     ◼
      
     ► 
     Yeah, this is exactly what I need on my Fuji. So right, cool. All right. Great. Fuji is 
     
     
  
 
 
	 01:07:59
     ◼
      
     ► 
     probably the closest in my opinion. I'm not really, I can't say I'm a camera expert, but 
     
     
  
 
 
	 01:08:03
     ◼
      
     ► 
     I think Fuji of the major camera companies is the company that seems to me to be most 
     
     
  
 
 
	 01:08:07
     ◼
      
     ► 
     taking seriously the world of computational photography. Maybe I'm biased because I have 
     
     
  
 
 
	 01:08:13
     ◼
      
     ► 
     Fuji X100s, which is now a couple years old. I'm sure the newest ones do even more, but 
     
     
  
 
 
	 01:08:18
     ◼
      
     ► 
     it just seems to me like Fuji is doing more, more, more confidently moving towards the world 
     
     
  
 
 
	 01:08:27
     ◼
      
     ► 
     of computational photography. And whereas like Canon and Nikon to me still seem to be treating 
     
     
  
 
 
	 01:08:33
     ◼
      
     ► 
     digital sensors as like, it's like a 35 millimeter strip of film. 
     
     
  
 
 
	 01:08:41
     ◼
      
     ► 
     I guess I'm looking in the wrong spots then. I need to do some more research on that because 
     
     
  
 
 
	 01:08:47
     ◼
      
     ► 
     I buy Fuji for the glass and for the look and feel of the camera and also the amazing image 
     
     
  
 
 
	 01:08:57
     ◼
      
     ► 
     quality. I have not noticed much of the computational photography, but I will have 
     
     
  
 
 
	 01:09:01
     ◼
      
     ► 
     to do some reading on it now. I think compared to Google and Apple, they're still light years behind. 
     
     
  
 
 
	 01:09:08
     ◼
      
     ► 
     And this motion focus tracking is just mind-blowing. 
     
     
  
 
 
	 01:09:11
     ◼
      
     ► 
     But once you see it, it's very cool. 
     
     
  
 
 
	 01:09:14
     ◼
      
     ► 
     You can do it. 
     
     
  
 
 
	 01:09:15
     ◼
      
     ► 
     You don't even have to be a person. 
     
     
  
 
 
	 01:09:16
     ◼
      
     ► 
     Like somebody at the hands-on area last week just did it, like showed their watch and then 
     
     
  
 
 
	 01:09:22
     ◼
      
     ► 
     it like moved their hand around the frame. 
     
     
  
 
 
	 01:09:23
     ◼
      
     ► 
     And as they move the hand around the frame, the little white square stays on the watch. 
     
     
  
 
 
	 01:09:27
     ◼
      
     ► 
     It's really cool. 
     
     
  
 
 
	 01:09:28
     ◼
      
     ► 
     I mean, and the best part of all this, it just seems intuitive. 
     
     
  
 
 
	 01:09:30
     ◼
      
     ► 
     Like this is how photography should work. 
     
     
  
 
 
	 01:09:33
     ◼
      
     ► 
     you know, ignoring all the technical constraints 
     
     
  
 
 
	 01:09:36
     ◼
      
     ► 
     of the actual process of using sensors 
     
     
  
 
 
	 01:09:39
     ◼
      
     ► 
     to take a digital image, like, you know, 
     
     
  
 
 
	 01:09:42
     ◼
      
     ► 
     even the simplest thing of being able to zoom 
     
     
  
 
 
	 01:09:45
     ◼
      
     ► 
     by pinching on the viewfinder screen on an iPhone, 
     
     
  
 
 
	 01:09:48
     ◼
      
     ► 
     like, yeah, duh, of course that's how 
     
     
  
 
 
	 01:09:50
     ◼
      
     ► 
     a photo feature should work, so. 
     
     
  
 
 
	 01:09:53
     ◼
      
     ► 
     - What else is Google doing? 
     
     
  
 
 
	 01:09:54
     ◼
      
     ► 
     They had a cool feature, I don't know how well this works, 
     
     
  
 
 
	 01:09:56
     ◼
      
     ► 
     I mean, 'cause they obviously knew, 
     
     
  
 
 
	 01:09:57
     ◼
      
     ► 
     they had like a pair of Nikes, and you point, 
     
     
  
 
 
	 01:10:00
     ◼
      
     ► 
     I think it's a different mode you put the camera in, 
     
     
  
 
 
	 01:10:02
     ◼
      
     ► 
     but you put it like in ID mode, show the Nike's 
     
     
  
 
 
	 01:10:06
     ◼
      
     ► 
     and then it immediately says, 
     
     
  
 
 
	 01:10:07
     ◼
      
     ► 
     oh, these are the Nike Air Max, whatever, whatever. 
     
     
  
 
 
	 01:10:11
     ◼
      
     ► 
     I have to, you know, I hope Panzareno doesn't listen to this 
     
     
  
 
 
	 01:10:14
     ◼
      
     ► 
     but you know, whatever model of Nike this is, 
     
     
  
 
 
	 01:10:18
     ◼
      
     ► 
     you know, it tells you exactly what model it is 
     
     
  
 
 
	 01:10:20
     ◼
      
     ► 
     and gives you options for where you could go buy them 
     
     
  
 
 
	 01:10:22
     ◼
      
     ► 
     right now and stuff like that. 
     
     
  
 
 
	 01:10:24
     ◼
      
     ► 
     How widely that works with, you know, 
     
     
  
 
 
	 01:10:27
     ◼
      
     ► 
     all brands of shoes and shirts and whatever else 
     
     
  
 
 
	 01:10:30
     ◼
      
     ► 
     you might identify, who knows? 
     
     
  
 
 
	 01:10:31
     ◼
      
     ► 
     but apparently it works great with like movie posters. 
     
     
  
 
 
	 01:10:33
     ◼
      
     ► 
     So you pointed at a movie poster 
     
     
  
 
 
	 01:10:35
     ◼
      
     ► 
     and tells you everything you wanna know about that movie. 
     
     
  
 
 
	 01:10:38
     ◼
      
     ► 
     It's a pretty cool feature. 
     
     
  
 
 
	 01:10:39
     ◼
      
     ► 
     All right, let me take another break here. 
     
     
  
 
 
	 01:10:41
     ◼
      
     ► 
     Thank our next sponsor. 
     
     
  
 
 
	 01:10:43
     ◼
      
     ► 
     And it's our good friends at Squarespace. 
     
     
  
 
 
	 01:10:46
     ◼
      
     ► 
     Look, Squarespace makes building a new website 
     
     
  
 
 
	 01:10:49
     ◼
      
     ► 
     as easy as it can possibly be. 
     
     
  
 
 
	 01:10:51
     ◼
      
     ► 
     I honestly can't even fathom how you could get 
     
     
  
 
 
	 01:10:54
     ◼
      
     ► 
     a custom made, custom designed website 
     
     
  
 
 
	 01:10:56
     ◼
      
     ► 
     that you have complete control over 
     
     
  
 
 
	 01:10:57
     ◼
      
     ► 
     in a way that is like less busy work, 
     
     
  
 
 
	 01:10:59
     ◼
      
     ► 
     less fiddling, less tedium than Squarespace. 
     
     
  
 
 
	 01:11:04
     ◼
      
     ► 
     And it really is soup to nuts. 
     
     
  
 
 
	 01:11:06
     ◼
      
     ► 
     Everything from registering domain names, 
     
     
  
 
 
	 01:11:08
     ◼
      
     ► 
     picking templates, adjusting the look and feel, 
     
     
  
 
 
	 01:11:11
     ◼
      
     ► 
     actually being a CMS. 
     
     
  
 
 
	 01:11:13
     ◼
      
     ► 
     So like if you're one of the preachers on your site 
     
     
  
 
 
	 01:11:15
     ◼
      
     ► 
     is a blog or if you wanna host a podcast 
     
     
  
 
 
	 01:11:17
     ◼
      
     ► 
     on your Squarespace site, you enter, you know, 
     
     
  
 
 
	 01:11:19
     ◼
      
     ► 
     you actually, you know, the CMS for making a new episode 
     
     
  
 
 
	 01:11:23
     ◼
      
     ► 
     or making a new blog post, 
     
     
  
 
 
	 01:11:24
     ◼
      
     ► 
     all of that is right there in Squarespace. 
     
     
  
 
 
	 01:11:27
     ◼
      
     ► 
     All of it is right there. 
     
     
  
 
 
	 01:11:28
     ◼
      
     ► 
     It really is just a fantastic service. 
     
     
  
 
 
	 01:11:32
     ◼
      
     ► 
     They've been sponsoring this podcast 
     
     
  
 
 
	 01:11:34
     ◼
      
     ► 
     for as long as I can remember, 
     
     
  
 
 
	 01:11:36
     ◼
      
     ► 
     and people keep signing up, 
     
     
  
 
 
	 01:11:37
     ◼
      
     ► 
     and that's why they keep coming back as a sponsor, 
     
     
  
 
 
	 01:11:39
     ◼
      
     ► 
     but it really is great. 
     
     
  
 
 
	 01:11:42
     ◼
      
     ► 
     I say it all the time, 
     
     
  
 
 
	 01:11:43
     ◼
      
     ► 
     that the next time you have to make a website, 
     
     
  
 
 
	 01:11:44
     ◼
      
     ► 
     or even more importantly, 
     
     
  
 
 
	 01:11:45
     ◼
      
     ► 
     if somebody, your friend or family, 
     
     
  
 
 
	 01:11:47
     ◼
      
     ► 
     somebody comes to you and they don't know jack 
     
     
  
 
 
	 01:11:49
     ◼
      
     ► 
     about making websites, and they know you do, 
     
     
  
 
 
	 01:11:52
     ◼
      
     ► 
     and they come to you for help, 
     
     
  
 
 
	 01:11:54
     ◼
      
     ► 
     get them started on Squarespace, 
     
     
  
 
 
	 01:11:55
     ◼
      
     ► 
     and it'll get them out of your hair. 
     
     
  
 
 
	 01:11:57
     ◼
      
     ► 
     And then everybody will be happier. 
     
     
  
 
 
	 01:11:59
     ◼
      
     ► 
     You'll be happier because you're not building a website 
     
     
  
 
 
	 01:12:01
     ◼
      
     ► 
     for them as a favor. 
     
     
  
 
 
	 01:12:03
     ◼
      
     ► 
     They'll be happier because they're gonna get 
     
     
  
 
 
	 01:12:04
     ◼
      
     ► 
     a terrific website and they're gonna have control over it. 
     
     
  
 
 
	 01:12:07
     ◼
      
     ► 
     And if they need help, they can get help from Squarespace. 
     
     
  
 
 
	 01:12:09
     ◼
      
     ► 
     They don't have to go to you. 
     
     
  
 
 
	 01:12:10
     ◼
      
     ► 
     It really is a fantastic service. 
     
     
  
 
 
	 01:12:12
     ◼
      
     ► 
     And you just cannot believe if you ever start 
     
     
  
 
 
	 01:12:15
     ◼
      
     ► 
     doing view source on various websites, 
     
     
  
 
 
	 01:12:17
     ◼
      
     ► 
     you just wouldn't believe how many websites 
     
     
  
 
 
	 01:12:19
     ◼
      
     ► 
     on a daily basis you use that are Squarespace sites. 
     
     
  
 
 
	 01:12:22
     ◼
      
     ► 
     Every time you see a new website from a cool new restaurant 
     
     
  
 
 
	 01:12:26
     ◼
      
     ► 
     or something like that. 
     
     
  
 
 
	 01:12:27
     ◼
      
     ► 
     If you do view source, I'll bet it's a Squarespace site. 
     
     
  
 
 
	 01:12:29
     ◼
      
     ► 
     'Cause you know what? 
     
     
  
 
 
	 01:12:30
     ◼
      
     ► 
     Like if you're opening a website, 
     
     
  
 
 
	 01:12:31
     ◼
      
     ► 
     you know what you don't wanna do? 
     
     
  
 
 
	 01:12:32
     ◼
      
     ► 
     You don't wanna screw around 
     
     
  
 
 
	 01:12:33
     ◼
      
     ► 
     and waste weeks building a website 
     
     
  
 
 
	 01:12:35
     ◼
      
     ► 
     and you don't wanna spend a fortune hiring somebody 
     
     
  
 
 
	 01:12:38
     ◼
      
     ► 
     for tens of thousands of dollars to build one. 
     
     
  
 
 
	 01:12:40
     ◼
      
     ► 
     You just wanna get your brand out there, 
     
     
  
 
 
	 01:12:42
     ◼
      
     ► 
     get your menu up, tell people where the hours are. 
     
     
  
 
 
	 01:12:44
     ◼
      
     ► 
     You could do it yourself on Squarespace. 
     
     
  
 
 
	 01:12:46
     ◼
      
     ► 
     It really is super easy for non-technical users, 
     
     
  
 
 
	 01:12:50
     ◼
      
     ► 
     non-designers even to build a really great looking website. 
     
     
  
 
 
	 01:12:55
     ◼
      
     ► 
     website that works great, super fast, everything you'd want. Responsive designs, looks good 
     
     
  
 
 
	 01:13:01
     ◼
      
     ► 
     on everything from phones to a giant iMac. It's really great. So check them out next 
     
     
  
 
 
	 01:13:07
     ◼
      
     ► 
     time you need a website or somebody you know needs a website. If you sign up for a year, 
     
     
  
 
 
	 01:13:13
     ◼
      
     ► 
     you get a free domain name registration. So start your trial today. You get a free trial, 
     
     
  
 
 
	 01:13:17
     ◼
      
     ► 
     by the way. That's the other thing. You can build it and use it for a while, like 30 days, 
     
     
  
 
 
	 01:13:22
     ◼
      
     ► 
     You don't have to pay a dime. 
     
     
  
 
 
	 01:13:24
     ◼
      
     ► 
     When you do pay, go to squarespace.com/talkshow, just squarespace.com/talkshow and remember 
     
     
  
 
 
	 01:13:30
     ◼
      
     ► 
     that code talk show, know the, and you will save 10% off your first purchase. 
     
     
  
 
 
	 01:13:37
     ◼
      
     ► 
     So you can save 10% on that whole first year, save 10% and get the free domain name. 
     
     
  
 
 
	 01:13:42
     ◼
      
     ► 
     That's squarespace.com/talkshow. 
     
     
  
 
 
	 01:13:43
     ◼
      
     ► 
     - Kind of want to start bribing and or forcing all restaurants to just move over to Squarespace. 
     
     
  
 
 
	 01:13:55
     ◼
      
     ► 
     - When there is a bad website for a restaurant, I think the exact same thing. 
     
     
  
 
 
	 01:14:00
     ◼
      
     ► 
     - It's like half an hour out of my day just to find the menu or the reservation link or 
     
     
  
 
 
 
 
	 01:14:07
     ◼
      
     ► 
     - Flash still? 
     
     
  
 
 
	 01:14:08
     ◼
      
     ► 
     - Flash still? 
     
     
  
 
 
	 01:14:10
     ◼
      
     ► 
     - I feel like restaurants always had, 
     
     
  
 
 
	 01:14:13
     ◼
      
     ► 
     they were always flash. 
     
     
  
 
 
	 01:14:15
     ◼
      
     ► 
     I would say there was no industry in the world 
     
     
  
 
 
	 01:14:17
     ◼
      
     ► 
     that was more likely to have a flash player website 
     
     
  
 
 
	 01:14:20
     ◼
      
     ► 
     than restaurants. 
     
     
  
 
 
	 01:14:21
     ◼
      
     ► 
     I feel like they've gotten their act together 
     
     
  
 
 
	 01:14:23
     ◼
      
     ► 
     in recent years. 
     
     
  
 
 
	 01:14:24
     ◼
      
     ► 
     I feel, especially in new places, 
     
     
  
 
 
	 01:14:25
     ◼
      
     ► 
     at least here in Philly, it seems like a lot of new places 
     
     
  
 
 
	 01:14:28
     ◼
      
     ► 
     have pretty good websites. 
     
     
  
 
 
	 01:14:29
     ◼
      
     ► 
     - Well, it's 'cause if you view source, 
     
     
  
 
 
	 01:14:31
     ◼
      
     ► 
     they're pretty much all Squarespace now. 
     
     
  
 
 
	 01:14:33
     ◼
      
     ► 
     There are a couple other tools that exist, 
     
     
  
 
 
	 01:14:35
     ◼
      
     ► 
     but they're not as good. 
     
     
  
 
 
	 01:14:36
     ◼
      
     ► 
     So, and you know, and I also feel like website, websites, 
     
     
  
 
 
	 01:14:41
     ◼
      
     ► 
     it was like you could just do like a talk 
     
     
  
 
 
	 01:14:43
     ◼
      
     ► 
     at like a web design conference 
     
     
  
 
 
	 01:14:44
     ◼
      
     ► 
     about how bad websites for restaurants were. 
     
     
  
 
 
	 01:14:47
     ◼
      
     ► 
     People want the exact same thing. 
     
     
  
 
 
	 01:14:49
     ◼
      
     ► 
     For every time they go to a website for a restaurant, 
     
     
  
 
 
	 01:14:52
     ◼
      
     ► 
     they want like three things. 
     
     
  
 
 
	 01:14:54
     ◼
      
     ► 
     They wanna see the menu, they wanna know the hours, 
     
     
  
 
 
	 01:14:58
     ◼
      
     ► 
     and they wanna know how do you make a reservation? 
     
     
  
 
 
	 01:15:00
     ◼
      
     ► 
     You know, it's, and usually now it's open table, 
     
     
  
 
 
	 01:15:04
     ◼
      
     ► 
     but just put a big button there so they can tap it 
     
     
  
 
 
	 01:15:06
     ◼
      
     ► 
     and shoot them right over to OpenTable 
     
     
  
 
 
	 01:15:07
     ◼
      
     ► 
     to make the reservation. 
     
     
  
 
 
	 01:15:08
     ◼
      
     ► 
     But that's all people want, 
     
     
  
 
 
	 01:15:10
     ◼
      
     ► 
     and websites used to hide all of those things. 
     
     
  
 
 
	 01:15:14
     ◼
      
     ► 
     Like how could you have a restaurant 
     
     
  
 
 
	 01:15:15
     ◼
      
     ► 
     and not put the menu up? 
     
     
  
 
 
	 01:15:16
     ◼
      
     ► 
     That's what people want to know. 
     
     
  
 
 
	 01:15:17
     ◼
      
     ► 
     Is there something here to eat that looks good to me? 
     
     
  
 
 
 
 
	 01:15:25
     ◼
      
     ► 
     - All right, the Home Hub, 
     
     
  
 
 
	 01:15:27
     ◼
      
     ► 
     that's the last thing from Google that I didn't talk about. 
     
     
  
 
 
	 01:15:29
     ◼
      
     ► 
     It's like a little, you know, 
     
     
  
 
 
	 01:15:31
     ◼
      
     ► 
     they've got a whole bunch of these, 
     
     
  
 
 
	 01:15:33
     ◼
      
     ► 
     they're little speaker type things, 
     
     
  
 
 
	 01:15:35
     ◼
      
     ► 
     and this one has a screen. 
     
     
  
 
 
	 01:15:36
     ◼
      
     ► 
     I kind of-- - What do you think 
     
     
  
 
 
	 01:15:39
     ◼
      
     ► 
     of these things, these screen speakers? 
     
     
  
 
 
	 01:15:41
     ◼
      
     ► 
     Amazon has one, you know, 
     
     
  
 
 
	 01:15:43
     ◼
      
     ► 
     we don't need to get into detail about Facebooks, but-- 
     
     
  
 
 
	 01:15:46
     ◼
      
     ► 
     - One of the things they mentioned very, very prominently 
     
     
  
 
 
	 01:15:50
     ◼
      
     ► 
     was that they deliberately did not put a camera 
     
     
  
 
 
	 01:15:52
     ◼
      
     ► 
     in this device. 
     
     
  
 
 
	 01:15:53
     ◼
      
     ► 
     And I thought that's pretty interesting coming from Google. 
     
     
  
 
 
	 01:15:56
     ◼
      
     ► 
     You could see Apple bragging about making a thing 
     
     
  
 
 
	 01:16:00
     ◼
      
     ► 
     without a camera for privacy's sake, 
     
     
  
 
 
	 01:16:01
     ◼
      
     ► 
     but I thought it was pretty interesting 
     
     
  
 
 
	 01:16:04
     ◼
      
     ► 
     that Google did. I don't know about these things with the screen. I guess I kind of 
     
     
  
 
 
	 01:16:12
     ◼
      
     ► 
     get it. I think that the Home Hub though is too small. That's my take because it's 
     
     
  
 
 
	 01:16:20
     ◼
      
     ► 
     sort of like this, I don't know what the diagonal measurement of the screen is, but 
     
     
  
 
 
	 01:16:24
     ◼
      
     ► 
     it's sort of like either a very, very small tablet, even smaller than an iPad mini or 
     
     
  
 
 
	 01:16:30
     ◼
      
     ► 
     like the world's biggest phone, like the biggest phablet ever made. But if you're 
     
     
  
 
 
	 01:16:36
     ◼
      
     ► 
     going to have it in your kitchen and it has a screen, I feel like people want to use that 
     
     
  
 
 
	 01:16:40
     ◼
      
     ► 
     as a TV at some point. They want to watch video. They own YouTube and they definitely 
     
     
  
 
 
	 01:16:46
     ◼
      
     ► 
     mentioned YouTube in terms of like, "Hey, you can talk to the thing and get it to show 
     
     
  
 
 
	 01:16:51
     ◼
      
     ► 
     YouTube videos." But I feel like it's too small of a screen in a kitchen to be that. 
     
     
  
 
 
	 01:16:56
     ◼
      
     ► 
     I feel like you want something more like the size 
     
     
  
 
 
	 01:16:58
     ◼
      
     ► 
     of a regular iPad as a minimum. 
     
     
  
 
 
	 01:17:01
     ◼
      
     ► 
     And then the other area where they showed it off 
     
     
  
 
 
	 01:17:03
     ◼
      
     ► 
     was like as a bedside table dingus. 
     
     
  
 
 
	 01:17:08
     ◼
      
     ► 
     And I don't feel like that makes any sense at all 
     
     
  
 
 
	 01:17:10
     ◼
      
     ► 
     because everybody charges their phone next to their bed 
     
     
  
 
 
	 01:17:12
     ◼
      
     ► 
     so they don't need a device that size. 
     
     
  
 
 
	 01:17:14
     ◼
      
     ► 
     And in fact, Google even came out 
     
     
  
 
 
	 01:17:16
     ◼
      
     ► 
     with their own little Qi charging pad stand 
     
     
  
 
 
	 01:17:19
     ◼
      
     ► 
     that stands your iPhone up 
     
     
  
 
 
	 01:17:21
     ◼
      
     ► 
     so it can serve as a bedside clock/picture viewer. 
     
     
  
 
 
	 01:17:26
     ◼
      
     ► 
     So I don't get the home hub. 
     
     
  
 
 
	 01:17:29
     ◼
      
     ► 
     I get the idea of having a screen on these talking devices, 
     
     
  
 
 
	 01:17:32
     ◼
      
     ► 
     but I feel like if you're gonna have a screen, 
     
     
  
 
 
	 01:17:33
     ◼
      
     ► 
     you want it to be at least like 10 inches, 
     
     
  
 
 
	 01:17:36
     ◼
      
     ► 
     at least for use in a kitchen. 
     
     
  
 
 
	 01:17:38
     ◼
      
     ► 
     I just feel like this one is too small. 
     
     
  
 
 
	 01:17:40
     ◼
      
     ► 
     - Yeah, yeah, that's a good point. 
     
     
  
 
 
	 01:17:42
     ◼
      
     ► 
     I've watched many '90s Cubs games 
     
     
  
 
 
	 01:17:45
     ◼
      
     ► 
     on a four-inch tube TV in my kitchen, 
     
     
  
 
 
	 01:17:48
     ◼
      
     ► 
     but you don't have to do that anymore. 
     
     
  
 
 
	 01:17:51
     ◼
      
     ► 
     - I watch my iPad a lot. 
     
     
  
 
 
	 01:17:54
     ◼
      
     ► 
     When I do watch video, it's often in the kitchen, 
     
     
  
 
 
	 01:17:57
     ◼
      
     ► 
     'cause we only have one TV, 
     
     
  
 
 
	 01:17:59
     ◼
      
     ► 
     and so I'll often watch baseball games on the iPad, 
     
     
  
 
 
	 01:18:03
     ◼
      
     ► 
     and I just can't imagine doing it on a smaller screen 
     
     
  
 
 
	 01:18:06
     ◼
      
     ► 
     than a 9.7-inch iPad. 
     
     
  
 
 
	 01:18:07
     ◼
      
     ► 
     It's nice for me, and it's certainly, at 9.7 inches, 
     
     
  
 
 
	 01:18:11
     ◼
      
     ► 
     it isn't something that you would be, 
     
     
  
 
 
	 01:18:15
     ◼
      
     ► 
     it wouldn't be great for a communal viewing, right? 
     
     
  
 
 
	 01:18:18
     ◼
      
     ► 
     It's sort of personal. 
     
     
  
 
 
	 01:18:19
     ◼
      
     ► 
     It's like a nice size for you to watch one thing. 
     
     
  
 
 
	 01:18:22
     ◼
      
     ► 
     You wouldn't really wanna have a group of four people 
     
     
  
 
 
	 01:18:24
     ◼
      
     ► 
     staring at an iPad, but. 
     
     
  
 
 
	 01:18:26
     ◼
      
     ► 
     - Yeah, and it's ambient, especially these kitchen things. 
     
     
  
 
 
	 01:18:29
     ◼
      
     ► 
     I'm kind of interested in these. 
     
     
  
 
 
	 01:18:31
     ◼
      
     ► 
     I don't own any of them, but in the Facebook one 
     
     
  
 
 
	 01:18:33
     ◼
      
     ► 
     is its own kind of can of worms, 
     
     
  
 
 
	 01:18:36
     ◼
      
     ► 
     but which does have camera that will track you around 
     
     
  
 
 
	 01:18:40
     ◼
      
     ► 
     if you wanna do video conferencing on it. 
     
     
  
 
 
	 01:18:43
     ◼
      
     ► 
     I think the idea of having kind of a purpose-built device 
     
     
  
 
 
	 01:18:48
     ◼
      
     ► 
     that's just on in the kitchen, 
     
     
  
 
 
	 01:18:50
     ◼
      
     ► 
     you don't have to go find the iPad. 
     
     
  
 
 
	 01:18:54
     ◼
      
     ► 
     maybe don't have your phone with you. 
     
     
  
 
 
	 01:18:57
     ◼
      
     ► 
     I think it's interesting, especially for ambient TV, 
     
     
  
 
 
	 01:19:00
     ◼
      
     ► 
     like a sports game where you're gonna ignore 75% of it, 
     
     
  
 
 
	 01:19:05
     ◼
      
     ► 
     but then maybe lean over and watch the at-bat 
     
     
  
 
 
	 01:19:08
     ◼
      
     ► 
     or the field goal. 
     
     
  
 
 
	 01:19:11
     ◼
      
     ► 
     But for looking at recipes or playing music or whatever, 
     
     
  
 
 
	 01:19:17
     ◼
      
     ► 
     it's an interesting genre to me. 
     
     
  
 
 
	 01:19:19
     ◼
      
     ► 
     I haven't spent my own money on any of them. 
     
     
  
 
 
	 01:19:21
     ◼
      
     ► 
     I don't know if I will. 
     
     
  
 
 
	 01:19:23
     ◼
      
     ► 
     To me it's like, okay, I have an old iPad 
     
     
  
 
 
	 01:19:26
     ◼
      
     ► 
     that does a lot of that already. 
     
     
  
 
 
	 01:19:28
     ◼
      
     ► 
     But I can see why Amazon and Google and Facebook 
     
     
  
 
 
	 01:19:32
     ◼
      
     ► 
     are making them. 
     
     
  
 
 
	 01:19:34
     ◼
      
     ► 
     They don't have to be the thinnest thing imaginable. 
     
     
  
 
 
	 01:19:38
     ◼
      
     ► 
     They don't have to, in many cases, 
     
     
  
 
 
	 01:19:40
     ◼
      
     ► 
     they're plugged into the wall, 
     
     
  
 
 
	 01:19:41
     ◼
      
     ► 
     so they don't even have to have a good battery life. 
     
     
  
 
 
	 01:19:44
     ◼
      
     ► 
     So it's kind of interesting. 
     
     
  
 
 
	 01:19:47
     ◼
      
     ► 
     Kind of serves the purpose that the home PC 
     
     
  
 
 
	 01:19:50
     ◼
      
     ► 
     may have once had, like the living room, 
     
     
  
 
 
	 01:19:53
     ◼
      
     ► 
     computer where the family can each check their email or do things. You're not going to do 
     
     
  
 
 
	 01:19:58
     ◼
      
     ► 
     your homework on it. 
     
     
  
 
 
	 01:19:59
     ◼
      
     ► 
     Right. No, and the interface is interesting exactly along the lines you're talking where 
     
     
  
 
 
	 01:20:04
     ◼
      
     ► 
     instead of being, I don't even know what OS it's running. I don't know if it's running, 
     
     
  
 
 
	 01:20:08
     ◼
      
     ► 
     if it's Android under the hood. I guess I should have asked. That's a question I guess 
     
     
  
 
 
	 01:20:11
     ◼
      
     ► 
     I could have asked. I guess it might be Android, but it's not Android like, it's not like a 
     
     
  
 
 
	 01:20:17
     ◼
      
     ► 
     phone. You know, there's no home button and a screen full of apps and text that is meant 
     
     
  
 
 
	 01:20:23
     ◼
      
     ► 
     to be held 18 inches from your eyes. Everything on it is big. The text is big and it's, in a way, 
     
     
  
 
 
	 01:20:32
     ◼
      
     ► 
     even an iPad is still sort of, it can't do everything. You can't have an interface that 
     
     
  
 
 
	 01:20:40
     ◼
      
     ► 
     works both 18 inches in front of your face and five feet away. And so for things like 
     
     
  
 
 
	 01:20:48
     ◼
      
     ► 
     cooking instructions and stuff like that. The text is comically large compared to a 
     
     
  
 
 
	 01:20:53
     ◼
      
     ► 
     phone, but it actually seems exactly right for something that might be well over an arm's 
     
     
  
 
 
	 01:20:58
     ◼
      
     ► 
     reach away while you're making whatever it is you're making. I just feel like it 
     
     
  
 
 
	 01:21:03
     ◼
      
     ► 
     should be bigger, I think. I don't know, though. 
     
     
  
 
 
	 01:21:07
     ◼
      
     ► 
     I just don't know if this is the device that people all of a sudden decide they love 
     
     
  
 
 
	 01:21:13
     ◼
      
     ► 
     and need. But I probably would have said that about the first Echo devices too and the smart 
     
     
  
 
 
	 01:21:19
     ◼
      
     ► 
     speakers. And here we are and everyone has one now. So, and I use mine every day. 
     
     
  
 
 
	 01:21:24
     ◼
      
     ► 
     Yeah, I, you know, that's funny. I digression, I guess, but we have like smart shades. 
     
     
  
 
 
	 01:21:35
     ◼
      
     ► 
     Ooh, I need those. 
     
     
  
 
 
	 01:21:38
     ◼
      
     ► 
     Oh, they're great. They're from Lutron and they're super quiet. And for a long time, 
     
     
  
 
 
	 01:21:44
     ◼
      
     ► 
     we have buttons, little remotes that control them and they're okay. But it's really better when you 
     
     
  
 
 
	 01:21:52
     ◼
      
     ► 
     issue voice commands and you can raise all of them like on our main living floor all at once. 
     
     
  
 
 
	 01:21:57
     ◼
      
     ► 
     But we had it for a long time where we had the only integration that ours supported was Amazon. 
     
     
  
 
 
	 01:22:05
     ◼
      
     ► 
     So we had to do it through the echo. And you had to give these exact commands. So to open 
     
     
  
 
 
	 01:22:14
     ◼
      
     ► 
     the kitchen shades, it was, "Hey, dingus, turn on kitchen shades up." So the name of the scene 
     
     
  
 
 
	 01:22:21
     ◼
      
     ► 
     was "kitchen shades up." And to make it happen, you had to say, "Turn on." So grammatically, 
     
     
  
 
 
	 01:22:27
     ◼
      
     ► 
     that's a mess. Turn on kitchen shades up and then turn on kitchen shades down. 
     
     
  
 
 
	 01:22:32
     ◼
      
     ► 
     And there was also this weird rule, 
     
     
  
 
 
	 01:22:34
     ◼
      
     ► 
     and again, I'm not blaming Amazon. 
     
     
  
 
 
	 01:22:36
     ◼
      
     ► 
     It might have been Lutron whose fault it was, 
     
     
  
 
 
	 01:22:39
     ◼
      
     ► 
     and maybe with other things it would be better with Amazon. 
     
     
  
 
 
	 01:22:44
     ◼
      
     ► 
     But not only that, but in your scene names, 
     
     
  
 
 
	 01:22:46
     ◼
      
     ► 
     you couldn't use the words on and off. 
     
     
  
 
 
 
	 01:22:52
     ◼
      
     ► 
     And it's just, it was, and it's so much, 
     
     
  
 
 
	 01:22:55
     ◼
      
     ► 
     so we got like the base station for the Lutron thing. 
     
     
  
 
 
	 01:22:59
     ◼
      
     ► 
     It's just looks like a little like Wi-Fi router. 
     
     
  
 
 
	 01:23:03
     ◼
      
     ► 
     But we got that swapped out 
     
     
  
 
 
	 01:23:06
     ◼
      
     ► 
     with one that's HomeKit compatible. 
     
     
  
 
 
	 01:23:08
     ◼
      
     ► 
     And I like doing this stuff through Siri so much better. 
     
     
  
 
 
	 01:23:12
     ◼
      
     ► 
     And I know that all sorts of people think Siri's garbage 
     
     
  
 
 
	 01:23:16
     ◼
      
     ► 
     and Alexa is so much better, but you can, 
     
     
  
 
 
	 01:23:19
     ◼
      
     ► 
     in the Home app, you can like, it's so much easier to, 
     
     
  
 
 
	 01:23:22
     ◼
      
     ► 
     A, it's way easier to program and to adjust it. 
     
     
  
 
 
	 01:23:26
     ◼
      
     ► 
     And you can give it whatever name. 
     
     
  
 
 
	 01:23:27
     ◼
      
     ► 
     And it's like with the Amazon thing, 
     
     
  
 
 
	 01:23:29
     ◼
      
     ► 
     I could never, I honest to God couldn't figure it out. 
     
     
  
 
 
	 01:23:31
     ◼
      
     ► 
     It was like, it's like once we had it set up, that was it, 
     
     
  
 
 
	 01:23:34
     ◼
      
     ► 
     but I didn't know how to change it. 
     
     
  
 
 
	 01:23:36
     ◼
      
     ► 
     But it still is sort of confusing. 
     
     
  
 
 
	 01:23:38
     ◼
      
     ► 
     And Siri lets you speak to it so much more naturally. 
     
     
  
 
 
	 01:23:41
     ◼
      
     ► 
     You can just, you know, name it, name something, 
     
     
  
 
 
	 01:23:44
     ◼
      
     ► 
     kitchen shade, open the kitchen shades, 
     
     
  
 
 
	 01:23:47
     ◼
      
     ► 
     and just say, you know, hey, dingus, 
     
     
  
 
 
	 01:23:49
     ◼
      
     ► 
     open the kitchen shades. 
     
     
  
 
 
	 01:23:51
     ◼
      
     ► 
     And you can say all sorts of things like, 
     
     
  
 
 
	 01:23:54
     ◼
      
     ► 
     just, you know, open up the shades in the kitchen 
     
     
  
 
 
	 01:23:56
     ◼
      
     ► 
     and it'll do it. 
     
     
  
 
 
	 01:23:58
     ◼
      
     ► 
     It doesn't have to be the exact right command line style incantation. 
     
     
  
 
 
	 01:24:02
     ◼
      
     ► 
     It understands natural language. 
     
     
  
 
 
	 01:24:05
     ◼
      
     ► 
     But it was funny. 
     
     
  
 
 
	 01:24:06
     ◼
      
     ► 
     I was confused and thought it was broken because I programmed it so that both our living room 
     
     
  
 
 
	 01:24:12
     ◼
      
     ► 
     and our kitchen are on the same floor. 
     
     
  
 
 
	 01:24:14
     ◼
      
     ► 
     And I made a scene called "Open all shades and close all shades." 
     
     
  
 
 
	 01:24:18
     ◼
      
     ► 
     And then I would say, "Hey, Dingus, open all shades." 
     
     
  
 
 
	 01:24:20
     ◼
      
     ► 
     And sometimes it would work and open them all. 
     
     
  
 
 
	 01:24:22
     ◼
      
     ► 
     And then other times it would open every shade in the house, including our bedrooms. 
     
     
  
 
 
	 01:24:27
     ◼
      
     ► 
     And it was because I named it was like I gave it a bad scene name because sometimes Siri 
     
     
  
 
 
	 01:24:31
     ◼
      
     ► 
     would interpret it as this is the exact name of a scene you defined. I'll do it. And other 
     
     
  
 
 
	 01:24:37
     ◼
      
     ► 
     times it was like, I'll open every shade I know about because you said open all the shades. 
     
     
  
 
 
	 01:24:43
     ◼
      
     ► 
     Which is actually, it was almost like it was too clever. So I changed the name of the scene 
     
     
  
 
 
	 01:24:46
     ◼
      
     ► 
     to like main floor shade, open main floor shades and close main floor shades. And now 
     
     
  
 
 
	 01:24:51
     ◼
      
     ► 
     there's no more confusing. But I have to say that editing that stuff in the home app and 
     
     
  
 
 
	 01:24:55
     ◼
      
     ► 
     iOS is so much nicer to me, way nicer and way more sensible and very visual in terms 
     
     
  
 
 
	 01:25:02
     ◼
      
     ► 
     of, "Oh, I see. Here's the icons for all the shades that'll go up when I turn this 
     
     
  
 
 
	 01:25:06
     ◼
      
     ► 
     scene on." It's super, super visual and really nice, and I almost feel like Apple 
     
     
  
 
 
	 01:25:12
     ◼
      
     ► 
     doesn't get enough credit for how nice that is. 
     
     
  
 
 
	 01:25:14
     ◼
      
     ► 
     Tom Bilyeu: Yeah, especially now that—and I haven't actually spent much time in the 
     
     
  
 
 
	 01:25:19
     ◼
      
     ► 
     Siri, whatever the automator thing is called, 
     
     
  
 
 
	 01:25:23
     ◼
      
     ► 
     the workflows. 
     
     
  
 
 
	 01:25:24
     ◼
      
     ► 
     - Yeah, shortcuts. 
     
     
  
 
 
	 01:25:26
     ◼
      
     ► 
     - Shortcuts, yeah, but being able to stitch 
     
     
  
 
 
	 01:25:28
     ◼
      
     ► 
     all those things together really makes HomeKit compelling 
     
     
  
 
 
	 01:25:32
     ◼
      
     ► 
     if you already have all the devices. 
     
     
  
 
 
	 01:25:34
     ◼
      
     ► 
     - Yeah, it's a big if, but once you do, 
     
     
  
 
 
	 01:25:36
     ◼
      
     ► 
     it's really pretty sweet. 
     
     
  
 
 
	 01:25:38
     ◼
      
     ► 
     - Yeah, but even just like the Home app, 
     
     
  
 
 
	 01:25:40
     ◼
      
     ► 
     being able to toggle that stuff without saying anything too 
     
     
  
 
 
	 01:25:44
     ◼
      
     ► 
     can be useful. 
     
     
  
 
 
	 01:25:46
     ◼
      
     ► 
     - Yeah, totally, absolutely. 
     
     
  
 
 
	 01:25:49
     ◼
      
     ► 
     just open it up, hit a button, there it goes. 
     
     
  
 
 
	 01:25:51
     ◼
      
     ► 
     - Yeah, much like live photos, 
     
     
  
 
 
	 01:25:54
     ◼
      
     ► 
     I can imagine HomeKit being one of those things 
     
     
  
 
 
	 01:25:57
     ◼
      
     ► 
     that just becomes quietly more and more popular and useful 
     
     
  
 
 
	 01:26:01
     ◼
      
     ► 
     and the kind of thing that, 
     
     
  
 
 
	 01:26:03
     ◼
      
     ► 
     I only have one smart light bulb, 
     
     
  
 
 
	 01:26:06
     ◼
      
     ► 
     so that doesn't do anything, 
     
     
  
 
 
	 01:26:07
     ◼
      
     ► 
     but when we move, we'll probably have a bunch of stuff. 
     
     
  
 
 
	 01:26:10
     ◼
      
     ► 
     - Yeah, and I have to say, it was really pretty cool too, 
     
     
  
 
 
	 01:26:15
     ◼
      
     ► 
     because at some point when we first bought these shades, 
     
     
  
 
 
	 01:26:18
     ◼
      
     ► 
     we had to set up this Lutron app 
     
     
  
 
 
	 01:26:20
     ◼
      
     ► 
     and we got an account with Lutron. 
     
     
  
 
 
	 01:26:22
     ◼
      
     ► 
     But I haven't opened that Lutron app in over a year. 
     
     
  
 
 
	 01:26:26
     ◼
      
     ► 
     In fact, I'll bet that on my iPhone XS, 
     
     
  
 
 
	 01:26:29
     ◼
      
     ► 
     I'm not even logged in because I don't think 
     
     
  
 
 
	 01:26:31
     ◼
      
     ► 
     I've, I haven't opened it since I got a new phone. 
     
     
  
 
 
	 01:26:33
     ◼
      
     ► 
     But once you've got it configured, 
     
     
  
 
 
	 01:26:35
     ◼
      
     ► 
     when you open the iOS Home app, 
     
     
  
 
 
	 01:26:38
     ◼
      
     ► 
     it already knows about all these things 
     
     
  
 
 
	 01:26:39
     ◼
      
     ► 
     'cause the Lutron app uses the APIs to say, 
     
     
  
 
 
	 01:26:42
     ◼
      
     ► 
     okay, I'll report to HomeKit, 
     
     
  
 
 
	 01:26:43
     ◼
      
     ► 
     here's everything I know about. 
     
     
  
 
 
	 01:26:44
     ◼
      
     ► 
     And so you open the Apple Home app 
     
     
  
 
 
	 01:26:47
     ◼
      
     ► 
     and all of the stuff that it can control, 
     
     
  
 
 
	 01:26:49
     ◼
      
     ► 
     it's all just there. 
     
     
  
 
 
	 01:26:50
     ◼
      
     ► 
     You don't have to add devices to home 
     
     
  
 
 
	 01:26:54
     ◼
      
     ► 
     once you've configured them 
     
     
  
 
 
	 01:26:55
     ◼
      
     ► 
     in whatever the app is for the thing. 
     
     
  
 
 
	 01:26:57
     ◼
      
     ► 
     It's really, really pretty nice. 
     
     
  
 
 
	 01:26:59
     ◼
      
     ► 
     And I feel like exactly what you said, 
     
     
  
 
 
	 01:27:01
     ◼
      
     ► 
     that it's sort of, everybody was like, 
     
     
  
 
 
	 01:27:04
     ◼
      
     ► 
     ah, you know, and there was that whole thing 
     
     
  
 
 
	 01:27:05
     ◼
      
     ► 
     when HomeKit was first announced where, 
     
     
  
 
 
	 01:27:07
     ◼
      
     ► 
     because they had sort of a lot tighter review process 
     
     
  
 
 
	 01:27:12
     ◼
      
     ► 
     and security concerns, 
     
     
  
 
 
	 01:27:15
     ◼
      
     ► 
     that there were hundreds and hundreds of things 
     
     
  
 
 
	 01:27:17
     ◼
      
     ► 
     that you could control through the Amazon devices 
     
     
  
 
 
	 01:27:22
     ◼
      
     ► 
     and there were a lot fewer for HomeKit 
     
     
  
 
 
	 01:27:24
     ◼
      
     ► 
     because Apple had these more stringent things, 
     
     
  
 
 
	 01:27:26
     ◼
      
     ► 
     but I feel like quietly they've gotten a lot of these things 
     
     
  
 
 
	 01:27:31
     ◼
      
     ► 
     into the system. 
     
     
  
 
 
	 01:27:31
     ◼
      
     ► 
     I don't know, it's something that if anybody blew it off 
     
     
  
 
 
	 01:27:36
     ◼
      
     ► 
     years ago, it's worth another look 
     
     
  
 
 
	 01:27:37
     ◼
      
     ► 
     if you haven't looked at it recently 
     
     
  
 
 
	 01:27:39
     ◼
      
     ► 
     is what I'm trying to say. 
     
     
  
 
 
	 01:27:40
     ◼
      
     ► 
     What else do we got here? 
     
     
  
 
 
	 01:27:44
     ◼
      
     ► 
     We didn't talk about it. We were saving it. We were saving the Apple Watch Series 4. 
     
     
  
 
 
	 01:27:48
     ◼
      
     ► 
     Yeah. Why don't we... 
     
     
  
 
 
	 01:27:50
     ◼
      
     ► 
     Yeah, let's talk about it. It's like you said. We can fit it in with the new Palm phone that came out. 
     
     
  
 
 
	 01:28:01
     ◼
      
     ► 
     Which is basically an Apple Watch with no band on it, right? 
     
     
  
 
 
	 01:28:05
     ◼
      
     ► 
     Right. I linked to it on Daring Fireball. I guess I'll put it in the show notes. Dieter 
     
     
  
 
 
	 01:28:09
     ◼
      
     ► 
     Bone, of course, who's the the palm guy, the palm guy. Love it. It's a it's so weird that 
     
     
  
 
 
	 01:28:18
     ◼
      
     ► 
     somebody bought the name palm and put this on this because there's nothing palm like about it. It just 
     
     
  
 
 
	 01:28:24
     ◼
      
     ► 
     says palm but it's not web os. It's android. It's mostly stock android. It's a little phone that 
     
     
  
 
 
	 01:28:31
     ◼
      
     ► 
     Verizon is selling very heavily. Verizon, I guess, is a big part of it. I don't think it's even on 
     
     
  
 
 
	 01:28:38
     ◼
      
     ► 
     any other carriers. It even has a little Verizon thing on the glass on the front, sort of subtle 
     
     
  
 
 
	 01:28:43
     ◼
      
     ► 
     down at the bottom. 
     
     
  
 
 
	 01:28:45
     ◼
      
     ► 
     Which in itself is, like as Dieter points out, is kind of messed up because Verizon 
     
     
  
 
 
	 01:28:50
     ◼
      
     ► 
     arguably like sunk the Palm by not selling the Pre or whatever. 
     
     
  
 
 
	 01:28:56
     ◼
      
     ► 
     Right. When Palm was worth saving and really was making very interesting products that 
     
     
  
 
 
	 01:29:05
     ◼
      
     ► 
     just couldn't get traction for some reason, Verizon definitely helped sync them. And now 
     
     
  
 
 
	 01:29:12
     ◼
      
     ► 
     they're selling a device. 
     
     
  
 
 
	 01:29:13
     ◼
      
     ► 
     And now they're back with Steph Curry. 
     
     
  
 
 
	 01:29:15
     ◼
      
     ► 
     Yeah, so it has a 3.3 inch screen, which is actually smaller than even the original iPhone. 
     
     
  
 
 
	 01:29:21
     ◼
      
     ► 
     The original iPhone is 3.5. It's a tiny little phone. It obviously has smaller bezels than 
     
     
  
 
 
	 01:29:26
     ◼
      
     ► 
     an old iPhone 2, so it's not quite corner to corner, but it's pretty small. It's certainly 
     
     
  
 
 
	 01:29:32
     ◼
      
     ► 
     one of the smallest touch screen phones I've ever seen. And it looks adorable. But to me, 
     
     
  
 
 
	 01:29:39
     ◼
      
     ► 
     the thing that is just like, what are they thinking, is that it's designed as a secondary 
     
     
  
 
 
	 01:29:44
     ◼
      
     ► 
     phone. In the same way that with the cellular Apple Watch, you pay 10 bucks a month to Verizon 
     
     
  
 
 
	 01:29:50
     ◼
      
     ► 
     so that you can have this second phone that technically has its own SIM card and phone 
     
     
  
 
 
	 01:29:56
     ◼
      
     ► 
     but instead because it's paired with your main device, you're, you know, if you put your main 
     
     
  
 
 
	 01:30:03
     ◼
      
     ► 
     phone away and you go out with your little new palm phone and somebody calls your regular number, 
     
     
  
 
 
	 01:30:07
     ◼
      
     ► 
     the palm phone will ring and you'll talk to it on there and you'll get your text messages there, 
     
     
  
 
 
	 01:30:12
     ◼
      
     ► 
     etc. It's like an alias to your phone as opposed to a second phone. Right. But what it's like, 
     
     
  
 
 
	 01:30:19
     ◼
      
     ► 
     Like to me, having the cellular Apple watch is pretty cool in that regard. 
     
     
  
 
 
	 01:30:25
     ◼
      
     ► 
     And especially now with the new watchOS, and now that third-party apps like Overcast can 
     
     
  
 
 
	 01:30:34
     ◼
      
     ► 
     actually do podcasts from the watch, when I go jogging now, I don't have to put my phone 
     
     
  
 
 
	 01:30:41
     ◼
      
     ► 
     in a ridiculous fanny pack underneath my shirt. 
     
     
  
 
 
	 01:30:45
     ◼
      
     ► 
     I can literally just leave the house with just my watch and AirPods. 
     
     
  
 
 
	 01:30:50
     ◼
      
     ► 
     And it's such a great AirPod feature, the way that if the AirPods are paired with my 
     
     
  
 
 
	 01:30:54
     ◼
      
     ► 
     phone but I leave the house without them with my watch, they just automatically go to the 
     
     
  
 
 
 
	 01:31:00
     ◼
      
     ► 
     And it's like, "Okay, I'll just play the audio from the watch." 
     
     
  
 
 
	 01:31:02
     ◼
      
     ► 
     And you don't have to fiddle around with anything. 
     
     
  
 
 
	 01:31:04
     ◼
      
     ► 
     It just works. 
     
     
  
 
 
	 01:31:05
     ◼
      
     ► 
     And I go to Overcast, play a podcast, and I'm listening to it. 
     
     
  
 
 
	 01:31:09
     ◼
      
     ► 
     It's fantastic. 
     
     
  
 
 
	 01:31:10
     ◼
      
     ► 
     And I know that if somebody calls me, I'll get the phone call. 
     
     
  
 
 
	 01:31:13
     ◼
      
     ► 
     It's really a great feature, but I can't see I can't like having it on a watch having your watch be a secondary phone 
     
     
  
 
 
	 01:31:20
     ◼
      
     ► 
     It seems like a great feature and I really do like it. It's definitely worth ten bucks a month to me 
     
     
  
 
 
	 01:31:25
     ◼
      
     ► 
     Having a second phone not so much like it just doesn't make any sense to me. I 
     
     
  
 
 
	 01:31:32
     ◼
      
     ► 
     Wish that they had just made a phone at this really tiny adorable size and made it good enough that it could be your main 
     
     
  
 
 
	 01:31:41
     ◼
      
     ► 
     phone, that it has a great camera. That to me would be more of a statement in terms of, 
     
     
  
 
 
	 01:31:48
     ◼
      
     ► 
     "Hey, how about we focus less on these 5.5-inch screens that absorb so much of our attention 
     
     
  
 
 
	 01:31:54
     ◼
      
     ► 
     every day? How about you take a tiny little 3.3-inch phone and spend less time on it?" 
     
     
  
 
 
	 01:31:59
     ◼
      
     ► 
     That would be more interesting to me. This idea of a secondary phone, it goes back to 
     
     
  
 
 
	 01:32:04
     ◼
      
     ► 
     at Dave Morin from what was it? Path with his day phone and night phone. Anyway. 
     
     
  
 
 
	 01:32:13
     ◼
      
     ► 
     Yeah. No, I, I have, I mean, I have no interest in this at all. I, I've found there's another 
     
     
  
 
 
	 01:32:20
     ◼
      
     ► 
     company that it's called punked or punked that makes like, you know, uh, Android powered, 
     
     
  
 
 
	 01:32:26
     ◼
      
     ► 
     essentially like candy bar phones, like all these things that, that are trying to, to like force you 
     
     
  
 
 
	 01:32:33
     ◼
      
     ► 
     off of your phone, either for convenience 
     
     
  
 
 
	 01:32:36
     ◼
      
     ► 
     or for time well spent, quote unquote. 
     
     
  
 
 
	 01:32:40
     ◼
      
     ► 
     The idea that people are gonna spend another $350 for that 
     
     
  
 
 
	 01:32:44
     ◼
      
     ► 
     just doesn't make any sense to me. 
     
     
  
 
 
	 01:32:45
     ◼
      
     ► 
     Like it does not seem like, I don't know. 
     
     
  
 
 
	 01:32:49
     ◼
      
     ► 
     The watch, I guess that's how much my problem, 
     
     
  
 
 
	 01:32:52
     ◼
      
     ► 
     I think my new watch actually costs like $500, 
     
     
  
 
 
	 01:32:54
     ◼
      
     ► 
     so here I am, a huge hypocrite. 
     
     
  
 
 
	 01:32:57
     ◼
      
     ► 
     But that, again, to me, has different utility. 
     
     
  
 
 
	 01:33:03
     ◼
      
     ► 
     Like it's a purpose-built device as opposed to having just a second smaller phone that doesn't have I 
     
     
  
 
 
	 01:33:09
     ◼
      
     ► 
     Guess if you're on Android, maybe it's like if you're on an iPhone 
     
     
  
 
 
	 01:33:13
     ◼
      
     ► 
     I don't know how you what just switch over to Android at nighttime or something 
     
     
  
 
 
	 01:33:17
     ◼
      
     ► 
     I guess it's clearly meant for people who have an Android phone. It's not yeah, it doesn't it won't do I message either 
     
     
  
 
 
	 01:33:23
     ◼
      
     ► 
     So, oh, yeah true, right? Yeah, that's why I was scared to put my SIM card into this pixel 3 
     
     
  
 
 
	 01:33:29
     ◼
      
     ► 
     I don't want to mess up my iMessage. 
     
     
  
 
 
	 01:33:32
     ◼
      
     ► 
     - Oh, I forget how that works now. 
     
     
  
 
 
	 01:33:33
     ◼
      
     ► 
     That's why I bought a second SIM card years ago. 
     
     
  
 
 
	 01:33:37
     ◼
      
     ► 
     - I'm gonna get a second SIM card for that. 
     
     
  
 
 
	 01:33:39
     ◼
      
     ► 
     - Yeah, I got it at T-Mobile and it's great. 
     
     
  
 
 
	 01:33:41
     ◼
      
     ► 
     I forget what I pay per month, 
     
     
  
 
 
	 01:33:42
     ◼
      
     ► 
     but it really is like no nonsense. 
     
     
  
 
 
	 01:33:45
     ◼
      
     ► 
     It's like 40 bucks a month or something like that. 
     
     
  
 
 
	 01:33:47
     ◼
      
     ► 
     And the bill really is like 40 bucks a month. 
     
     
  
 
 
	 01:33:50
     ◼
      
     ► 
     It's not like-- 
     
     
  
 
 
	 01:33:51
     ◼
      
     ► 
     - I kinda wanna try the Project Fi. 
     
     
  
 
 
	 01:33:52
     ◼
      
     ► 
     - Oh, that's another Google too. 
     
     
  
 
 
	 01:33:53
     ◼
      
     ► 
     - Google's thing. 
     
     
  
 
 
	 01:33:54
     ◼
      
     ► 
     - Yeah, especially if you're gonna be popping it 
     
     
  
 
 
	 01:33:56
     ◼
      
     ► 
     into Android phones. 
     
     
  
 
 
	 01:33:57
     ◼
      
     ► 
     It's probably a good thing to try. 
     
     
  
 
 
	 01:33:58
     ◼
      
     ► 
     - I don't know how easy that is to start and stop. 
     
     
  
 
 
 
	 01:34:03
     ◼
      
     ► 
     - I don't really wanna keep paying for it. 
     
     
  
 
 
	 01:34:05
     ◼
      
     ► 
     - Yeah, the T-Mobile one is great 'cause it's prepaid 
     
     
  
 
 
	 01:34:08
     ◼
      
     ► 
     and you can sign up to automatically renew every month, 
     
     
  
 
 
	 01:34:12
     ◼
      
     ► 
     but if I ever do wanna cancel, 
     
     
  
 
 
	 01:34:14
     ◼
      
     ► 
     I would just go to their website, say I wanna cancel, 
     
     
  
 
 
	 01:34:19
     ◼
      
     ► 
     and then at the end of the month, 
     
     
  
 
 
	 01:34:21
     ◼
      
     ► 
     my SIM card will just stop working. 
     
     
  
 
 
	 01:34:23
     ◼
      
     ► 
     So there's no contract, no funny business. 
     
     
  
 
 
	 01:34:26
     ◼
      
     ► 
     It's really a great way, 
     
     
  
 
 
	 01:34:27
     ◼
      
     ► 
     If you're gonna get a, it just seems so much easier 
     
     
  
 
 
	 01:34:30
     ◼
      
     ► 
     than getting a sim, like a secondary quote unquote sim card 
     
     
  
 
 
	 01:34:33
     ◼
      
     ► 
     from like the AT&T or Verizon. 
     
     
  
 
 
	 01:34:36
     ◼
      
     ► 
     - Yeah, totally. 
     
     
  
 
 
	 01:34:37
     ◼
      
     ► 
     Yeah, anyway, so the watch, yeah, so the Palm, 
     
     
  
 
 
	 01:34:43
     ◼
      
     ► 
     I don't really have much to say about the Palm 
     
     
  
 
 
	 01:34:46
     ◼
      
     ► 
     other than that, as someone who loved, loved, loved Palm 
     
     
  
 
 
	 01:34:50
     ◼
      
     ► 
     for I don't know what, 15 years, 
     
     
  
 
 
	 01:34:52
     ◼
      
     ► 
     like sad to see this era, but this too will pass. 
     
     
  
 
 
	 01:34:57
     ◼
      
     ► 
     pass, I guess? I don't know. 
     
     
  
 
 
	 01:34:58
     ◼
      
     ► 
     Yeah, it's such a, it's the saddest story in the entire, 
     
     
  
 
 
	 01:35:03
     ◼
      
     ► 
     I'm gonna, to me, the iPhone marks the beginning of like a new era of personal computing. And it's 
     
     
  
 
 
	 01:35:10
     ◼
      
     ► 
     very, it just seems so clear in hindsight that there's pre-iPhone and post-iPhone. 
     
     
  
 
 
	 01:35:14
     ◼
      
     ► 
     And that is just, it's every bit as big a deal as like the Mac was for computing. And in the 
     
     
  
 
 
	 01:35:22
     ◼
      
     ► 
     In the post-iPhone world, to me, the greatest tragedy is that Palm didn't make it because 
     
     
  
 
 
	 01:35:27
     ◼
      
     ► 
     they were doing such interesting stuff with their user interface. 
     
     
  
 
 
	 01:35:29
     ◼
      
     ► 
     I mean, Dieter never misses an opportunity to point out how many of the things, the new 
     
     
  
 
 
	 01:35:36
     ◼
      
     ► 
     features of the iPhone X with the swipe up from bottom to go to a card view of running 
     
     
  
 
 
	 01:35:42
     ◼
      
     ► 
     apps and all sorts of things that Palm's webOS was doing in 2008, 2009. 
     
     
  
 
 
 
	 01:35:50
     ◼
      
     ► 
     They deserve so many kudos. 
     
     
  
 
 
	 01:35:51
     ◼
      
     ► 
     And it was a super attractive OS. 
     
     
  
 
 
	 01:35:54
     ◼
      
     ► 
     It looked great. 
     
     
  
 
 
	 01:35:55
     ◼
      
     ► 
     It was really, really well done. 
     
     
  
 
 
	 01:35:56
     ◼
      
     ► 
     And I know there were a bunch of ex-Apple people at Palm. 
     
     
  
 
 
	 01:36:00
     ◼
      
     ► 
     And I always said, like the Palm Pre, 
     
     
  
 
 
	 01:36:05
     ◼
      
     ► 
     you could easily have gone back, 
     
     
  
 
 
	 01:36:07
     ◼
      
     ► 
     if you took like a 2008 Palm Pre 
     
     
  
 
 
	 01:36:10
     ◼
      
     ► 
     and went back 10 years to like 1997 in time 
     
     
  
 
 
	 01:36:14
     ◼
      
     ► 
     and showed it to people and said, 
     
     
  
 
 
	 01:36:16
     ◼
      
     ► 
     this is, you know, covered up the logos 
     
     
  
 
 
	 01:36:17
     ◼
      
     ► 
     and said, this is Apple's cell phone from 10 years ago. 
     
     
  
 
 
	 01:36:20
     ◼
      
     ► 
     everybody would say, oh yeah, definitely, 
     
     
  
 
 
	 01:36:21
     ◼
      
     ► 
     oh my God, that's amazing, I can't wait to get it. 
     
     
  
 
 
	 01:36:23
     ◼
      
     ► 
     And you could totally sell it as the Apple phone 
     
     
  
 
 
	 01:36:26
     ◼
      
     ► 
     from 10 years in the future. 
     
     
  
 
 
	 01:36:28
     ◼
      
     ► 
     'Cause just in terms of the system design 
     
     
  
 
 
	 01:36:30
     ◼
      
     ► 
     and what it looked like, it just was so copacetic. 
     
     
  
 
 
	 01:36:34
     ◼
      
     ► 
     - Curve corners. - Yep, curve corners. 
     
     
  
 
 
	 01:36:36
     ◼
      
     ► 
     It just, you know, if you like Apple stuff, 
     
     
  
 
 
	 01:36:40
     ◼
      
     ► 
     it was hard not to like the Palm stuff. 
     
     
  
 
 
	 01:36:42
     ◼
      
     ► 
     And if anything, it was almost more of a classic 
     
     
  
 
 
	 01:36:46
     ◼
      
     ► 
     pre-Steve Jobs Apple look and feel 
     
     
  
 
 
	 01:36:49
     ◼
      
     ► 
     than the post Steve Jobs look and feel. 
     
     
  
 
 
	 01:36:52
     ◼
      
     ► 
     There was, you know, it was almost more like 
     
     
  
 
 
	 01:36:54
     ◼
      
     ► 
     the classic Apple, which I loved, 
     
     
  
 
 
	 01:36:57
     ◼
      
     ► 
     and in many ways, you know, I was just looking. 
     
     
  
 
 
	 01:37:01
     ◼
      
     ► 
     Somebody actually reported a typo on Daring, 
     
     
  
 
 
	 01:37:04
     ◼
      
     ► 
     over the weekend, somebody reported a typo 
     
     
  
 
 
	 01:37:06
     ◼
      
     ► 
     from October 11th, 2002 on Daring Fireball. 
     
     
  
 
 
	 01:37:10
     ◼
      
     ► 
     - Excellent. 
     
     
  
 
 
 
	 01:37:12
     ◼
      
     ► 
     - So I said-- - What was it about? 
     
     
  
 
 
	 01:37:13
     ◼
      
     ► 
     - It was just, I missed the word A. 
     
     
  
 
 
	 01:37:14
     ◼
      
     ► 
     It was just like this, I don't, it was like this, 
     
     
  
 
 
	 01:37:18
     ◼
      
     ► 
     this should have said like, "This is a big deal," and it just said, "This is big 
     
     
  
 
 
	 01:37:22
     ◼
      
     ► 
     deal," or something like that. So I fixed it and said to them, "You've just broken 
     
     
  
 
 
	 01:37:27
     ◼
      
     ► 
     the record for oldest typo ever," because I only started the site in August 2002, so 
     
     
  
 
 
	 01:37:32
     ◼
      
     ► 
     it was like 10 weeks into Daring Fireball, and I just fixed it now. But I remember, and 
     
     
  
 
 
	 01:37:41
     ◼
      
     ► 
     then it sucked me into reading old 2002 Daring Fireball articles. And a big theme back then 
     
     
  
 
 
	 01:37:47
     ◼
      
     ► 
     all the various ways that Mac OS X was crummy compared to Mac OS 9. And to me, the Palm 
     
     
  
 
 
	 01:37:53
     ◼
      
     ► 
     Pre sort of had that Mac OS 9 niceness in terms of no weird, fiddly things. I don't 
     
     
  
 
 
	 01:38:05
     ◼
      
     ► 
     know. It's a sad story. 
     
     
  
 
 
	 01:38:07
     ◼
      
     ► 
     I think 8.5 for me was the one closest to my heart. 
     
     
  
 
 
	 01:38:12
     ◼
      
     ► 
     Yeah, probably for me too. 
     
     
  
 
 
	 01:38:14
     ◼
      
     ► 
     - Could have just been the point of my life 
     
     
  
 
 
	 01:38:16
     ◼
      
     ► 
     that I was at, I don't know. 
     
     
  
 
 
	 01:38:17
     ◼
      
     ► 
     - I don't know, I also have a soft spot for system 7.5. 
     
     
  
 
 
	 01:38:22
     ◼
      
     ► 
     I thought 7.5 was a really sweet one. 
     
     
  
 
 
	 01:38:25
     ◼
      
     ► 
     Although it was the current version for so long 
     
     
  
 
 
	 01:38:29
     ◼
      
     ► 
     that maybe it was like Stockholm syndrome. 
     
     
  
 
 
	 01:38:34
     ◼
      
     ► 
     7.5 was like-- - That's true. 
     
     
  
 
 
	 01:38:36
     ◼
      
     ► 
     - 7.5 was the classic Mac OS that was like 
     
     
  
 
 
	 01:38:41
     ◼
      
     ► 
     at the time when Apple was flailing with these, 
     
     
  
 
 
	 01:38:45
     ◼
      
     ► 
     eventually all these efforts for quote unquote 
     
     
  
 
 
	 01:38:47
     ◼
      
     ► 
     next generation OSs that never really even came close 
     
     
  
 
 
	 01:38:51
     ◼
      
     ► 
     to seeing the light of day. 
     
     
  
 
 
	 01:38:52
     ◼
      
     ► 
     And so therefore it just sort of sat around 
     
     
  
 
 
	 01:38:55
     ◼
      
     ► 
     as the current version of Mac OS for a long time. 
     
     
  
 
 
	 01:38:58
     ◼
      
     ► 
     But that's neither here nor there. 
     
     
  
 
 
	 01:39:01
     ◼
      
     ► 
     Apple Watch Series 4. 
     
     
  
 
 
	 01:39:06
     ◼
      
     ► 
     - Well, so to me the most interesting thing I've seen, 
     
     
  
 
 
	 01:39:09
     ◼
      
     ► 
     - Well, and you posted the good links 
     
     
  
 
 
	 01:39:11
     ◼
      
     ► 
     to the 9to5Mac story on making the Infograph face 
     
     
  
 
 
	 01:39:16
     ◼
      
     ► 
     more useful, and I've got a couple of those utility apps 
     
     
  
 
 
	 01:39:20
     ◼
      
     ► 
     that I had never heard of before, which is kinda cool. 
     
     
  
 
 
	 01:39:23
     ◼
      
     ► 
     But to me, the most exciting thing is just this idea 
     
     
  
 
 
	 01:39:27
     ◼
      
     ► 
     of the UI playground that is the Apple Watch face 
     
     
  
 
 
	 01:39:30
     ◼
      
     ► 
     now that there's enough space to poke around 
     
     
  
 
 
	 01:39:35
     ◼
      
     ► 
     and Steve, was it Steve Trout and Smith? 
     
     
  
 
 
	 01:39:40
     ◼
      
     ► 
     Is that how you say his name? 
     
     
  
 
 
	 01:39:42
     ◼
      
     ► 
     - Yeah, so I'll put a link to this in the show notes. 
     
     
  
 
 
	 01:39:44
     ◼
      
     ► 
     I think I've got it here already, yeah. 
     
     
  
 
 
	 01:39:45
     ◼
      
     ► 
     But Steve Trout and Smith, who is hacker extraordinaire, 
     
     
  
 
 
	 01:39:49
     ◼
      
     ► 
     he's one of the, you know his name, 
     
     
  
 
 
	 01:39:51
     ◼
      
     ► 
     he's one of the guys who sometimes finds things 
     
     
  
 
 
	 01:39:55
     ◼
      
     ► 
     in beta OS releases of iOS that reveal 
     
     
  
 
 
	 01:39:58
     ◼
      
     ► 
     upcoming hardware products and stuff like that. 
     
     
  
 
 
	 01:40:00
     ◼
      
     ► 
     He's also a very, very talented programmer. 
     
     
  
 
 
	 01:40:03
     ◼
      
     ► 
     But he's been on a kick since, if anybody is, 
     
     
  
 
 
	 01:40:05
     ◼
      
     ► 
     by the time you listen to this, 
     
     
  
 
 
	 01:40:07
     ◼
      
     ► 
     he'll be maybe closer to a week. 
     
     
  
 
 
	 01:40:08
     ◼
      
     ► 
     But for the last maybe half a week or so, 
     
     
  
 
 
	 01:40:12
     ◼
      
     ► 
     he's been, a recurring theme with Apple Watch 
     
     
  
 
 
	 01:40:15
     ◼
      
     ► 
     is how come they don't allow third-party watch faces? 
     
     
  
 
 
	 01:40:19
     ◼
      
     ► 
     There's apps, and then your app can provide complications 
     
     
  
 
 
	 01:40:23
     ◼
      
     ► 
     that fit in these predefined, okay, 
     
     
  
 
 
	 01:40:26
     ◼
      
     ► 
     there's a corner complication, monochrome, 
     
     
  
 
 
	 01:40:31
     ◼
      
     ► 
     for the certain watch face, 
     
     
  
 
 
	 01:40:32
     ◼
      
     ► 
     and then there's a corner complication on the utility face 
     
     
  
 
 
	 01:40:35
     ◼
      
     ► 
     that is color and you provide, 
     
     
  
 
 
	 01:40:38
     ◼
      
     ► 
     you get to use these APIs to make a complication 
     
     
  
 
 
	 01:40:41
     ◼
      
     ► 
     for your app that provides data that fits 
     
     
  
 
 
	 01:40:44
     ◼
      
     ► 
     in these little complication areas 
     
     
  
 
 
	 01:40:46
     ◼
      
     ► 
     that are predefined by Apple, 
     
     
  
 
 
	 01:40:48
     ◼
      
     ► 
     but you don't get, nobody's allowed, 
     
     
  
 
 
	 01:40:50
     ◼
      
     ► 
     nobody but Apple is allowed to make watch faces. 
     
     
  
 
 
	 01:40:53
     ◼
      
     ► 
     And that's been a source of controversy or debate 
     
     
  
 
 
	 01:40:56
     ◼
      
     ► 
     ever since the Apple Watch shipped is, 
     
     
  
 
 
	 01:40:58
     ◼
      
     ► 
     what is Apple thinking in this regard? 
     
     
  
 
 
	 01:41:01
     ◼
      
     ► 
     Is it something they haven't gotten around to yet? 
     
     
  
 
 
	 01:41:02
     ◼
      
     ► 
     Is it something they're on the fence over or are they like, "Hell no, we're never going 
     
     
  
 
 
	 01:41:05
     ◼
      
     ► 
     to let people make watch faces." 
     
     
  
 
 
	 01:41:09
     ◼
      
     ► 
     And if so, why not? 
     
     
  
 
 
	 01:41:10
     ◼
      
     ► 
     But so rather than just talk about it, Stephen Troughton Smith just started making them. 
     
     
  
 
 
	 01:41:16
     ◼
      
     ► 
     And it's not even like a hack. 
     
     
  
 
 
	 01:41:17
     ◼
      
     ► 
     It's not really a watch face. 
     
     
  
 
 
	 01:41:18
     ◼
      
     ► 
     What he's done is he's making apps and then he turned on the setting in the Apple Watch. 
     
     
  
 
 
	 01:41:23
     ◼
      
     ► 
     I think you have, I don't know if you can do it on a watch itself or if you have to 
     
     
  
 
 
	 01:41:26
     ◼
      
     ► 
     use the phone app. 
     
     
  
 
 
	 01:41:27
     ◼
      
     ► 
     But there's a setting for last used app. 
     
     
  
 
 
	 01:41:32
     ◼
      
     ► 
     And it's like, I think by default, it'll, you know, like when you raise your wrist, 
     
     
  
 
 
	 01:41:36
     ◼
      
     ► 
     does it show you your watch face? 
     
     
  
 
 
	 01:41:37
     ◼
      
     ► 
     Or does it show you the last app you were using? 
     
     
  
 
 
	 01:41:39
     ◼
      
     ► 
     And I think by default, it's like after two minutes, it goes back to your watch face. 
     
     
  
 
 
	 01:41:44
     ◼
      
     ► 
     So like if you're using, you know, a weather app or something like that on your wrist, 
     
     
  
 
 
	 01:41:49
     ◼
      
     ► 
     and you tap around, you don't have to like quit it or go back to home, you can just lower 
     
     
  
 
 
	 01:41:53
     ◼
      
     ► 
     your wrist and go about your day. 
     
     
  
 
 
	 01:41:55
     ◼
      
     ► 
     five minutes later when you go to check the time it just goes back to your watch face. 
     
     
  
 
 
	 01:41:59
     ◼
      
     ► 
     But what he's done is set it so that it always goes back to your last running app. And he's 
     
     
  
 
 
	 01:42:05
     ◼
      
     ► 
     made these apps that look like watch faces. And so every time he raises his wrist, it 
     
     
  
 
 
	 01:42:10
     ◼
      
     ► 
     just shows his custom app that shows a watch face. And he's literally, you're going to 
     
     
  
 
 
	 01:42:18
     ◼
      
     ► 
     think I'm making this up, but he's made like a system where he can generate, he's got like 
     
     
  
 
 
	 01:42:24
     ◼
      
     ► 
     a bunch of options for color schemes and dial schemes. He's generated like 65,000 of these 
     
     
  
 
 
	 01:42:32
     ◼
      
     ► 
     things algorithmically by randomizing the colors and the options. Most of them look 
     
     
  
 
 
	 01:42:39
     ◼
      
     ► 
     really cool. 
     
     
  
 
 
	 01:42:40
     ◼
      
     ► 
     It is amazing. It is super cool. 
     
     
  
 
 
	 01:42:42
     ◼
      
     ► 
     I'll put a link in. If you haven't looked at these things, it is really, really cool. 
     
     
  
 
 
	 01:42:47
     ◼
      
     ► 
     One of the options he has is something that emulates the very clever—I've never seen 
     
     
  
 
 
	 01:42:53
     ◼
      
     ► 
     anything like it just because it could only happen on a digital face. But the Hermes watch faces for 
     
     
  
 
 
	 01:42:58
     ◼
      
     ► 
     Series 4 have an option where half the screen is one color and the other half is the other color, 
     
     
  
 
 
	 01:43:06
     ◼
      
     ► 
     and the dividing line between them is based on the minute hand of the watch. So as time changes, 
     
     
  
 
 
	 01:43:13
     ◼
      
     ► 
     the color scheme slowly changes over the course of 60 minutes. So he's replicated that and has 
     
     
  
 
 
	 01:43:20
     ◼
      
     ► 
     literally like, I think that's how this started. Yeah. He was just trying to clone that maybe. I 
     
     
  
 
 
	 01:43:24
     ◼
      
     ► 
     don't know. Yeah, but it's, it's, it's really awesome. I love it. Yeah. And the other thing 
     
     
  
 
 
	 01:43:30
     ◼
      
     ► 
     he's doing, and they do look plausible because the one thing about Apple watch faces branding wise, 
     
     
  
 
 
	 01:43:37
     ◼
      
     ► 
     and we're talking about analog style ones, ones with an hour hand and a minute hand. 
     
     
  
 
 
	 01:43:41
     ◼
      
     ► 
     The one thing all Apple watch faces to date share in common is they use the exact same style of 
     
     
  
 
 
	 01:43:48
     ◼
      
     ► 
     of hands, which I've actually asked around. 
     
     
  
 
 
	 01:43:52
     ◼
      
     ► 
     When I was on the Houdini podcast a couple of weeks ago 
     
     
  
 
 
	 01:43:55
     ◼
      
     ► 
     talking about Apple Watch, and I actually asked, 
     
     
  
 
 
	 01:43:57
     ◼
      
     ► 
     'cause those guys know more about watches than anybody, 
     
     
  
 
 
	 01:44:00
     ◼
      
     ► 
     I asked if there was a name for this style of hand. 
     
     
  
 
 
	 01:44:02
     ◼
      
     ► 
     Like there's all sorts of watch lingo 
     
     
  
 
 
	 01:44:04
     ◼
      
     ► 
     for like different style of hands. 
     
     
  
 
 
	 01:44:05
     ◼
      
     ► 
     Like there's some that are called like fence post hands 
     
     
  
 
 
	 01:44:09
     ◼
      
     ► 
     because they're like straight 
     
     
  
 
 
	 01:44:10
     ◼
      
     ► 
     and then they have like a triangle at the end. 
     
     
  
 
 
	 01:44:12
     ◼
      
     ► 
     Think about like a traditional Americana fence, 
     
     
  
 
 
	 01:44:15
     ◼
      
     ► 
     you know, a picket fence. 
     
     
  
 
 
	 01:44:17
     ◼
      
     ► 
     There's sword hands, like certain kind of hands 
     
     
  
 
 
	 01:44:20
     ◼
      
     ► 
     that look sort of like a sword. 
     
     
  
 
 
	 01:44:22
     ◼
      
     ► 
     But this style of hands doesn't really have a name. 
     
     
  
 
 
	 01:44:25
     ◼
      
     ► 
     It's used, a couple of high-end watchmakers 
     
     
  
 
 
	 01:44:28
     ◼
      
     ► 
     use hands like this, but everybody knows the look. 
     
     
  
 
 
	 01:44:30
     ◼
      
     ► 
     It's sort of like a capsule with a little skinny thing 
     
     
  
 
 
	 01:44:33
     ◼
      
     ► 
     at the end to connect it to the center, 
     
     
  
 
 
	 01:44:35
     ◼
      
     ► 
     like an oval, these oval-shaped hands. 
     
     
  
 
 
	 01:44:38
     ◼
      
     ► 
     He's, Stephen Troughton Smith's faces 
     
     
  
 
 
	 01:44:39
     ◼
      
     ► 
     use Apple Watch's hands. 
     
     
  
 
 
	 01:44:41
     ◼
      
     ► 
     Like he's somehow, genius that he is, fished out. 
     
     
  
 
 
	 01:44:44
     ◼
      
     ► 
     He figured out where on the Apple Watch OS 
     
     
  
 
 
	 01:44:46
     ◼
      
     ► 
     the hands are stored, and so he's not replicating 
     
     
  
 
 
	 01:44:49
     ◼
      
     ► 
     their hands, he's using Apple's hands. 
     
     
  
 
 
	 01:44:50
     ◼
      
     ► 
     - I didn't realize that, that's awesome. 
     
     
  
 
 
	 01:44:52
     ◼
      
     ► 
     - Yeah, it's really cool. 
     
     
  
 
 
	 01:44:53
     ◼
      
     ► 
     And then I actually play this very small role in this, 
     
     
  
 
 
	 01:44:57
     ◼
      
     ► 
     I actually, 'cause I know him and I pinged him 
     
     
  
 
 
	 01:45:00
     ◼
      
     ► 
     over the weekend, is his first ones, 
     
     
  
 
 
	 01:45:04
     ◼
      
     ► 
     the proportions were slightly off, 
     
     
  
 
 
	 01:45:06
     ◼
      
     ► 
     like his second hand stuck out over the, 
     
     
  
 
 
	 01:45:10
     ◼
      
     ► 
     you know like on the, if you have a round watch, 
     
     
  
 
 
	 01:45:12
     ◼
      
     ► 
     and Apple Watch, and there's little tick marks 
     
     
  
 
 
	 01:45:15
     ◼
      
     ► 
     to mark the seconds, a bunch of the faces have them. 
     
     
  
 
 
	 01:45:17
     ◼
      
     ► 
     The second hand should be exactly the radius 
     
     
  
 
 
	 01:45:21
     ◼
      
     ► 
     of those tick marks so that the tip of the second hand 
     
     
  
 
 
	 01:45:24
     ◼
      
     ► 
     exactly touches the tick marks as it goes around. 
     
     
  
 
 
	 01:45:28
     ◼
      
     ► 
     His hands were a little bit too small 
     
     
  
 
 
	 01:45:30
     ◼
      
     ► 
     and I helped him with a little bit 
     
     
  
 
 
	 01:45:32
     ◼
      
     ► 
     of proportion sizing on that. 
     
     
  
 
 
	 01:45:34
     ◼
      
     ► 
     It's just the sort of thing you don't really notice 
     
     
  
 
 
	 01:45:35
     ◼
      
     ► 
     but then once he fixed it, he was like, 
     
     
  
 
 
	 01:45:37
     ◼
      
     ► 
     "Holy crap, that looks so much better." 
     
     
  
 
 
	 01:45:38
     ◼
      
     ► 
     It's exactly right. 
     
     
  
 
 
	 01:45:39
     ◼
      
     ► 
     But these are amazing. 
     
     
  
 
 
	 01:45:42
     ◼
      
     ► 
     - So the bigger question then is, 
     
     
  
 
 
	 01:45:44
     ◼
      
     ► 
     Is this the kind of thing that Apple ever opens up 
     
     
  
 
 
	 01:45:48
     ◼
      
     ► 
     or is that on purpose? 
     
     
  
 
 
	 01:45:50
     ◼
      
     ► 
     - Yeah, I don't think they will. 
     
     
  
 
 
	 01:45:52
     ◼
      
     ► 
     I think that they don't 
     
     
  
 
 
	 01:45:53
     ◼
      
     ► 
     and I think it is definitely on purpose 
     
     
  
 
 
	 01:45:55
     ◼
      
     ► 
     for a couple of reasons. 
     
     
  
 
 
	 01:45:57
     ◼
      
     ► 
     And it's not gonna make Apple Watch users happy 
     
     
  
 
 
	 01:46:00
     ◼
      
     ► 
     to hear me say that, but I don't think it'll ever happen. 
     
     
  
 
 
	 01:46:03
     ◼
      
     ► 
     What do you think? 
     
     
  
 
 
	 01:46:04
     ◼
      
     ► 
     I can give you what I think the reasons are. 
     
     
  
 
 
	 01:46:06
     ◼
      
     ► 
     - Yeah, what do you think they are? 
     
     
  
 
 
	 01:46:07
     ◼
      
     ► 
     - I think one, they don't want people 
     
     
  
 
 
	 01:46:11
     ◼
      
     ► 
     to make ugly watch faces. 
     
     
  
 
 
	 01:46:12
     ◼
      
     ► 
     And if they opened it up, 
     
     
  
 
 
	 01:46:14
     ◼
      
     ► 
     there's pros and cons to opening it up 
     
     
  
 
 
	 01:46:18
     ◼
      
     ► 
     because some of them would obviously be beautiful. 
     
     
  
 
 
	 01:46:20
     ◼
      
     ► 
     I mean, we can see from Stephen Troughton Smith's work 
     
     
  
 
 
	 01:46:23
     ◼
      
     ► 
     that some of them are really beautiful. 
     
     
  
 
 
	 01:46:25
     ◼
      
     ► 
     And it would be so much more, 
     
     
  
 
 
	 01:46:27
     ◼
      
     ► 
     so much greater variety in choices, 
     
     
  
 
 
	 01:46:30
     ◼
      
     ► 
     but a lot of them, most of them would be ugly. 
     
     
  
 
 
	 01:46:33
     ◼
      
     ► 
     And I don't think they want to allow that. 
     
     
  
 
 
	 01:46:35
     ◼
      
     ► 
     I actually, I kind of know that the one watch face 
     
     
  
 
 
	 01:46:40
     ◼
      
     ► 
     that is on Apple Watch that they are deeply ambivalent about 
     
     
  
 
 
	 01:46:43
     ◼
      
     ► 
     is the photo's face, the one that lets you pick a photo 
     
     
  
 
 
	 01:46:45
     ◼
      
     ► 
     of your own to put on a watch. 
     
     
  
 
 
	 01:46:47
     ◼
      
     ► 
     And the reason they're sort of like, 
     
     
  
 
 
	 01:46:49
     ◼
      
     ► 
     is that a lot of people's pictures 
     
     
  
 
 
	 01:46:52
     ◼
      
     ► 
     they put up on their watch are ugly, and they don't like it. 
     
     
  
 
 
	 01:46:55
     ◼
      
     ► 
     But they kind of knew, like, that's just the one thing 
     
     
  
 
 
	 01:46:57
     ◼
      
     ► 
     that the story I heard is that knowing how people 
     
     
  
 
 
	 01:47:00
     ◼
      
     ► 
     set their wallpapers on their phone and stuff like that, 
     
     
  
 
 
	 01:47:02
     ◼
      
     ► 
     and how many people wanna have a picture of their kids, 
     
     
  
 
 
	 01:47:04
     ◼
      
     ► 
     or their spouse, or their dog, 
     
     
  
 
 
	 01:47:07
     ◼
      
     ► 
     and that's what they've done. 
     
     
  
 
 
	 01:47:09
     ◼
      
     ► 
     It's the wallpaper on their computer. 
     
     
  
 
 
	 01:47:11
     ◼
      
     ► 
     It's the wallpaper on their phone. 
     
     
  
 
 
	 01:47:12
     ◼
      
     ► 
     It's just what people do. 
     
     
  
 
 
	 01:47:14
     ◼
      
     ► 
     And so they go, "Oh, we gotta do it. 
     
     
  
 
 
	 01:47:17
     ◼
      
     ► 
     "We gotta let people put a picture of their kids 
     
     
  
 
 
	 01:47:18
     ◼
      
     ► 
     "on their watch if that's really what they wanna do." 
     
     
  
 
 
	 01:47:20
     ◼
      
     ► 
     But that's the one face that can be ugly. 
     
     
  
 
 
	 01:47:22
     ◼
      
     ► 
     Otherwise, and as many gripes as we've all had, 
     
     
  
 
 
	 01:47:26
     ◼
      
     ► 
     Marco Arment had a great story this week 
     
     
  
 
 
	 01:47:28
     ◼
      
     ► 
     talking about why all of, effectively, 
     
     
  
 
 
	 01:47:31
     ◼
      
     ► 
     he started talking about Infograph. 
     
     
  
 
 
	 01:47:34
     ◼
      
     ► 
     Like you said, with the "9to5" article, 
     
     
  
 
 
	 01:47:36
     ◼
      
     ► 
     it was sort of like, 
     
     
  
 
 
	 01:47:36
     ◼
      
     ► 
     "Hey, Infograph is overwhelming by default, 
     
     
  
 
 
	 01:47:38
     ◼
      
     ► 
     but if you turn everything off and then just slowly start adding stuff back, you can kind of keep it sane. 
     
     
  
 
 
	 01:47:43
     ◼
      
     ► 
     But ultimately... I'm very happy with how I have mine set up right now. 
     
     
  
 
 
	 01:47:47
     ◼
      
     ► 
     Marco makes a very convincing argument that all of the analog faces for Apple Watch are dissatisfying in some way. 
     
     
  
 
 
	 01:47:53
     ◼
      
     ► 
     Yeah. And, you know, you could solve that if you could open it up to third parties. 
     
     
  
 
 
	 01:47:59
     ◼
      
     ► 
     But I don't think Apple wants to do that because they don't want to allow ugly watch faces. 
     
     
  
 
 
	 01:48:03
     ◼
      
     ► 
     And I think the second reason is... 
     
     
  
 
 
	 01:48:08
     ◼
      
     ► 
     It's probably even gonna be even less popular among people who are hoping to see custom watch faces on Apple watch is I 
     
     
  
 
 
	 01:48:14
     ◼
      
     ► 
     Think marketing wise it's a huge they see it as a huge advantage that Nike and Hermes watches have watch faces that other 
     
     
  
 
 
	 01:48:22
     ◼
      
     ► 
     watches don't have 
     
     
  
 
 
	 01:48:24
     ◼
      
     ► 
     And that is true 
     
     
  
 
 
	 01:48:25
     ◼
      
     ► 
     You know and some people said oh, it'll be a copyright nightmare because somebody's gonna make a knockoff Rolex watch face 
     
     
  
 
 
	 01:48:31
     ◼
      
     ► 
     And then Rolex will sue Apple and stuff like that 
     
     
  
 
 
	 01:48:33
     ◼
      
     ► 
     Like I don't think copyright's the issue because it's like people could make a fake Rolex 
     
     
  
 
 
	 01:48:38
     ◼
      
     ► 
     Watch face for the phone. I mean you could do anything on the phone, you know, I mean, I I don't 
     
     
  
 
 
	 01:48:43
     ◼
      
     ► 
     I don't think the watch is special in that regard 
     
     
  
 
 
	 01:48:45
     ◼
      
     ► 
     But I just but I do think though that like the they don't want people like Steven Troughton Smith making these watches that give you 
     
     
  
 
 
	 01:48:53
     ◼
      
     ► 
     the Hermes look and feel 
     
     
  
 
 
 
	 01:48:56
     ◼
      
     ► 
     Spending the money on an Hermes watch 
     
     
  
 
 
 
	 01:49:00
     ◼
      
     ► 
     It's interesting like that the copyright stuff 
     
     
  
 
 
	 01:49:04
     ◼
      
     ► 
     Yeah, every once in a while you see something in the App Store 
     
     
  
 
 
	 01:49:07
     ◼
      
     ► 
     That's a clear copyright violation, but it seems to police itself pretty well like the App Store is not 
     
     
  
 
 
	 01:49:13
     ◼
      
     ► 
     Terrible in terms of well, I don't know. I'm in the high side if you look for it. Sure 
     
     
  
 
 
	 01:49:21
     ◼
      
     ► 
     You'll find stuff wherever but yeah, it's not you know, the way that things work is the 
     
     
  
 
 
	 01:49:27
     ◼
      
     ► 
     What rises up? 
     
     
  
 
 
	 01:49:30
     ◼
      
     ► 
     If you search I'm sure you can find Disney knockoffs or whatever, but it's not like it 
     
     
  
 
 
	 01:49:36
     ◼
      
     ► 
     Those things can't become very popular before they get taken down. So yeah 
     
     
  
 
 
 
	 01:49:42
     ◼
      
     ► 
     The Mickey Mouse face is another good example of that where there's obviously some kind of financial arrangement between 
     
     
  
 
 
	 01:49:47
     ◼
      
     ► 
     Apple and Disney for the Mickey Mouse and the Pixar one and they're you know, they I think I think they enjoy I 
     
     
  
 
 
	 01:49:54
     ◼
      
     ► 
     Don't know who's paying. I don't even know who's paying whom they're 
     
     
  
 
 
	 01:49:57
     ◼
      
     ► 
     Like, who is paying? Is Apple paying Disney or is Disney paying Apple? I honestly— 
     
     
  
 
 
	 01:50:05
     ◼
      
     ► 
     That's an excellent question. 
     
     
  
 
 
	 01:50:06
     ◼
      
     ► 
     I don't know, but I feel like they don't want Universal making one for the minions without 
     
     
  
 
 
	 01:50:14
     ◼
      
     ► 
     Apple's involvement. Just, you know, here you go, here's your minion's watch face. You know, 
     
     
  
 
 
	 01:50:18
     ◼
      
     ► 
     they like having that control. So I don't think it's going to happen. 
     
     
  
 
 
	 01:50:22
     ◼
      
     ► 
     - To me the argument would be out of functionality's sake, 
     
     
  
 
 
	 01:50:26
     ◼
      
     ► 
     now that this watch face is basically becoming 
     
     
  
 
 
	 01:50:30
     ◼
      
     ► 
     the equivalent of the panic activity monitor screen 
     
     
  
 
 
	 01:50:34
     ◼
      
     ► 
     or whatever that, you know. 
     
     
  
 
 
	 01:50:36
     ◼
      
     ► 
     - Status board. 
     
     
  
 
 
	 01:50:38
     ◼
      
     ► 
     - Status board, yeah. 
     
     
  
 
 
	 01:50:39
     ◼
      
     ► 
     I guess the info graph and the digital info graph 
     
     
  
 
 
	 01:50:44
     ◼
      
     ► 
     provide enough of a canvas that you're more limited 
     
     
  
 
 
	 01:50:48
     ◼
      
     ► 
     by what Apple allows you to do functionally 
     
     
  
 
 
	 01:50:50
     ◼
      
     ► 
     than by how it looks necessarily or how it's laid out. 
     
     
  
 
 
	 01:50:54
     ◼
      
     ► 
     But I could see a world of different possibilities 
     
     
  
 
 
	 01:50:59
     ◼
      
     ► 
     of different configurations and features 
     
     
  
 
 
	 01:51:04
     ◼
      
     ► 
     that a built-in watch face would never really support 
     
     
  
 
 
	 01:51:08
     ◼
      
     ► 
     out of the box that could be potentially useful 
     
     
  
 
 
	 01:51:10
     ◼
      
     ► 
     or interesting. 
     
     
  
 
 
	 01:51:11
     ◼
      
     ► 
     But it's been interesting to see over the years 
     
     
  
 
 
	 01:51:16
     ◼
      
     ► 
     what they allow you to customize and what they don't. 
     
     
  
 
 
	 01:51:19
     ◼
      
     ► 
     Like on the iPhone, first you couldn't even set 
     
     
  
 
 
	 01:51:22
     ◼
      
     ► 
     the background, now you can. 
     
     
  
 
 
	 01:51:24
     ◼
      
     ► 
     So you can make your phone as ugly as you want it to. 
     
     
  
 
 
	 01:51:26
     ◼
      
     ► 
     But you still can't custom configure icons. 
     
     
  
 
 
	 01:51:31
     ◼
      
     ► 
     Apple is still the only, I mean, sort of, 
     
     
  
 
 
	 01:51:34
     ◼
      
     ► 
     like Major League Baseball Apple let you change 
     
     
  
 
 
	 01:51:36
     ◼
      
     ► 
     the icon to your favorite team. 
     
     
  
 
 
	 01:51:40
     ◼
      
     ► 
     But I believe Apple is still the only calendar app 
     
     
  
 
 
	 01:51:43
     ◼
      
     ► 
     that has the correct date in their icon. 
     
     
  
 
 
	 01:51:46
     ◼
      
     ► 
     - Right, and the way that their clock app 
     
     
  
 
 
	 01:51:49
     ◼
      
     ► 
     has an actual moving second hand. 
     
     
  
 
 
	 01:51:51
     ◼
      
     ► 
     - Yeah, and is that just a battery and CPU consideration, 
     
     
  
 
 
	 01:51:56
     ◼
      
     ► 
     or do they just not want to see, 
     
     
  
 
 
	 01:51:58
     ◼
      
     ► 
     the way that Twitter stopped letting you use an animation 
     
     
  
 
 
	 01:52:02
     ◼
      
     ► 
     as your avatar, do they just not want to imagine a world 
     
     
  
 
 
	 01:52:06
     ◼
      
     ► 
     where every app icon is moving all the time? 
     
     
  
 
 
 
	 01:52:10
     ◼
      
     ► 
     - So I could see them being, I could see a case where, 
     
     
  
 
 
	 01:52:13
     ◼
      
     ► 
     obviously they haven't gotten to it yet. 
     
     
  
 
 
	 01:52:15
     ◼
      
     ► 
     There seems to be not much, 
     
     
  
 
 
	 01:52:18
     ◼
      
     ► 
     they definitely seem to be aware 
     
     
  
 
 
	 01:52:20
     ◼
      
     ► 
     how useful the watch face is. 
     
     
  
 
 
	 01:52:22
     ◼
      
     ► 
     Like it is clearly the most useful screen. 
     
     
  
 
 
	 01:52:25
     ◼
      
     ► 
     So they're onto that. 
     
     
  
 
 
	 01:52:28
     ◼
      
     ► 
     As to whether or not they let you as a developer 
     
     
  
 
 
	 01:52:33
     ◼
      
     ► 
     decide how the things are laid out 
     
     
  
 
 
	 01:52:37
     ◼
      
     ► 
     or the size or the functionality of them, 
     
     
  
 
 
	 01:52:41
     ◼
      
     ► 
     you're right, it probably seems, 
     
     
  
 
 
	 01:52:43
     ◼
      
     ► 
     That seems like two or three steps beyond where we're going. 
     
     
  
 
 
	 01:52:47
     ◼
      
     ► 
     - And again, I don't mean to be a Debbie Downer here on this. 
     
     
  
 
 
	 01:52:51
     ◼
      
     ► 
     I just don't think they want to do it. 
     
     
  
 
 
	 01:52:53
     ◼
      
     ► 
     And if I, like as an outsider, 
     
     
  
 
 
	 01:52:56
     ◼
      
     ► 
     somebody who just is a customer and has an Apple Watch, 
     
     
  
 
 
	 01:53:00
     ◼
      
     ► 
     I kind of wish they would allow it because I would, 
     
     
  
 
 
	 01:53:04
     ◼
      
     ► 
     I am vaguely dissatisfied with every single Apple Watch face 
     
     
  
 
 
	 01:53:08
     ◼
      
     ► 
     and I feel like if third-party developers 
     
     
  
 
 
	 01:53:12
     ◼
      
     ► 
     could make their own, I could get one that I think is perfect. And so, me as a user kind 
     
     
  
 
 
	 01:53:18
     ◼
      
     ► 
     of wishes they would open it. But if I worked at Apple and it was my decision to make whether 
     
     
  
 
 
	 01:53:23
     ◼
      
     ► 
     Apple Watch would open to third parties, I'd probably say no because I would selfishly—I 
     
     
  
 
 
	 01:53:29
     ◼
      
     ► 
     would enjoy the fact that we have complete control over the watch faces. And I do think 
     
     
  
 
 
	 01:53:34
     ◼
      
     ► 
     that it's because Apple sort of sees itself as a "real watchmaker," you know, that 
     
     
  
 
 
	 01:53:41
     ◼
      
     ► 
     treat the watch a little differently than they treat other devices and they're a little 
     
     
  
 
 
	 01:53:45
     ◼
      
     ► 
     bit more protective of what it looks like. Every single watch face that they provide 
     
     
  
 
 
	 01:53:53
     ◼
      
     ► 
     is like they think that this is copacetic with the Apple Watch brand. And if they opened 
     
     
  
 
 
	 01:53:59
     ◼
      
     ► 
     it up to all third parties, they'd lose that. So maybe the best case scenario—and 
     
     
  
 
 
	 01:54:04
     ◼
      
     ► 
     I know Stephen Trouton Smith even said this on Twitter at some point over this thread—is 
     
     
  
 
 
	 01:54:08
     ◼
      
     ► 
     is that what he hopes would be like a middle ground, 
     
     
  
 
 
	 01:54:11
     ◼
      
     ► 
     where instead of like the app store, 
     
     
  
 
 
	 01:54:13
     ◼
      
     ► 
     where there's 10,000, 10, 20,000 developers 
     
     
  
 
 
	 01:54:16
     ◼
      
     ► 
     and they're all submitting watch faces, 
     
     
  
 
 
	 01:54:17
     ◼
      
     ► 
     if Apple just picked a hand-selected limited third parties 
     
     
  
 
 
	 01:54:22
     ◼
      
     ► 
     to be able to bless them with the ability 
     
     
  
 
 
	 01:54:24
     ◼
      
     ► 
     to provide third-party faces, 
     
     
  
 
 
	 01:54:27
     ◼
      
     ► 
     that that's an interesting middle ground. 
     
     
  
 
 
	 01:54:29
     ◼
      
     ► 
     And Steven said that he'd be happy with that 
     
     
  
 
 
	 01:54:31
     ◼
      
     ► 
     because if that was even possible technically, 
     
     
  
 
 
	 01:54:34
     ◼
      
     ► 
     he could hack it and make his own. 
     
     
  
 
 
	 01:54:38
     ◼
      
     ► 
     Like all he needs is for them to allow it at all, 
     
     
  
 
 
	 01:54:42
     ◼
      
     ► 
     and then he could just make his own watch faces 
     
     
  
 
 
	 01:54:44
     ◼
      
     ► 
     and it'd be fine for him. 
     
     
  
 
 
	 01:54:46
     ◼
      
     ► 
     - That's funny. 
     
     
  
 
 
	 01:54:46
     ◼
      
     ► 
     - Which cracked me up, really. 
     
     
  
 
 
	 01:54:49
     ◼
      
     ► 
     So I could see them doing that, but I don't know. 
     
     
  
 
 
	 01:54:53
     ◼
      
     ► 
     - You know, I also thought there would be more 
     
     
  
 
 
	 01:54:55
     ◼
      
     ► 
     partners in the way that Nike and Hermes 
     
     
  
 
 
	 01:55:00
     ◼
      
     ► 
     are partners by now. 
     
     
  
 
 
	 01:55:01
     ◼
      
     ► 
     - Yeah, I did too. 
     
     
  
 
 
	 01:55:02
     ◼
      
     ► 
     - I'm actually a little surprised 
     
     
  
 
 
	 01:55:03
     ◼
      
     ► 
     how few official band partnerships there are 
     
     
  
 
 
	 01:55:06
     ◼
      
     ► 
     and that kind of stuff. 
     
     
  
 
 
	 01:55:07
     ◼
      
     ► 
     So I don't know, maybe they're keeping it tighter than before, but I also would not be shocked 
     
     
  
 
 
	 01:55:11
     ◼
      
     ► 
     if next year, watchOS, what was it, five, six? 
     
     
  
 
 
	 01:55:15
     ◼
      
     ► 
     Six will be next year. 
     
     
  
 
 
	 01:55:16
     ◼
      
     ► 
     Has face kit or something like that. 
     
     
  
 
 
	 01:55:18
     ◼
      
     ► 
     And even if it's limited in certain ways, like for example, I would be shocked if they 
     
     
  
 
 
	 01:55:23
     ◼
      
     ► 
     didn't, if you make an analog face, I'm nearly certain they would force you to use their 
     
     
  
 
 
 
	 01:55:29
     ◼
      
     ► 
     Like their hands are the brand. 
     
     
  
 
 
	 01:55:31
     ◼
      
     ► 
     Way more than, you know, typically typography is how you establish a brand. 
     
     
  
 
 
	 01:55:36
     ◼
      
     ► 
     But like the Nike watch faces use Nike's font, 
     
     
  
 
 
	 01:55:40
     ◼
      
     ► 
     Futura Condensed Bold, and they look very, very Nike, 
     
     
  
 
 
	 01:55:44
     ◼
      
     ► 
     but they use Apple's hands. 
     
     
  
 
 
	 01:55:46
     ◼
      
     ► 
     And it's just very, very interesting to me. 
     
     
  
 
 
	 01:55:49
     ◼
      
     ► 
     And I even talked to someone that Apple, 
     
     
  
 
 
	 01:55:52
     ◼
      
     ► 
     on the watch team who even talked about it, 
     
     
  
 
 
	 01:55:53
     ◼
      
     ► 
     that they were super, they love their Mez partnership 
     
     
  
 
 
	 01:55:57
     ◼
      
     ► 
     and the Nike partnership. 
     
     
  
 
 
	 01:55:58
     ◼
      
     ► 
     And they're even inside the Apple Watch design team, 
     
     
  
 
 
	 01:56:01
     ◼
      
     ► 
     they're just blown away by how, 
     
     
  
 
 
	 01:56:03
     ◼
      
     ► 
     and so happy with the way that these, 
     
     
  
 
 
	 01:56:06
     ◼
      
     ► 
     like the Nike faces can look both Nike and Apple watchy 
     
     
  
 
 
	 01:56:10
     ◼
      
     ► 
     at the same time and that their Mez faces look so or Mezi, 
     
     
  
 
 
	 01:56:13
     ◼
      
     ► 
     with their distinctive weird, 
     
     
  
 
 
	 01:56:16
     ◼
      
     ► 
     but very distinctive typefaces 
     
     
  
 
 
	 01:56:19
     ◼
      
     ► 
     that they use for the numerals. 
     
     
  
 
 
	 01:56:21
     ◼
      
     ► 
     And yet because of those hands, 
     
     
  
 
 
	 01:56:22
     ◼
      
     ► 
     it still looks very Apple watchy. 
     
     
  
 
 
	 01:56:24
     ◼
      
     ► 
     - Yeah. - So I don't know. 
     
     
  
 
 
	 01:56:29
     ◼
      
     ► 
     I wouldn't hold my breath on this, 
     
     
  
 
 
	 01:56:30
     ◼
      
     ► 
     but it is this exercise that people are doing, 
     
     
  
 
 
	 01:56:34
     ◼
      
     ► 
     making these apps that just act like watch faces 
     
     
  
 
 
	 01:56:36
     ◼
      
     ► 
     is fascinating to watch. 
     
     
  
 
 
	 01:56:37
     ◼
      
     ► 
     And it's just funny the way it just burst onto the scene. 
     
     
  
 
 
	 01:56:40
     ◼
      
     ► 
     And now if you look on Twitter 
     
     
  
 
 
	 01:56:41
     ◼
      
     ► 
     and look at like Stephen Trout Smith replies, 
     
     
  
 
 
	 01:56:43
     ◼
      
     ► 
     David_Smith is making some too. 
     
     
  
 
 
	 01:56:45
     ◼
      
     ► 
     Did you see the one he made? 
     
     
  
 
 
	 01:56:47
     ◼
      
     ► 
     It was really, it made me laugh. 
     
     
  
 
 
	 01:56:49
     ◼
      
     ► 
     Well, A, he made one that uses Roman numerals, 
     
     
  
 
 
	 01:56:52
     ◼
      
     ► 
     like tells it, like a digital watch 
     
     
  
 
 
	 01:56:54
     ◼
      
     ► 
     that uses Roman numerals. 
     
     
  
 
 
	 01:56:55
     ◼
      
     ► 
     It just seemed like it was mentioned. 
     
     
  
 
 
	 01:56:57
     ◼
      
     ► 
     - Just for you. - Just for me. 
     
     
  
 
 
	 01:56:58
     ◼
      
     ► 
     I tweeted at him, I said, "You should be arrested." 
     
     
  
 
 
	 01:57:01
     ◼
      
     ► 
     But he also made one that looks like the classic, 
     
     
  
 
 
	 01:57:05
     ◼
      
     ► 
     going, just talking about classic Mac OS, 
     
     
  
 
 
	 01:57:07
     ◼
      
     ► 
     that looks like the classic Mac OS stopwatch cursor. 
     
     
  
 
 
 
	 01:57:11
     ◼
      
     ► 
     - It's just this super fat 32 by 32 pixel grid 
     
     
  
 
 
	 01:57:14
     ◼
      
     ► 
     of black pixels on it. 
     
     
  
 
 
 
	 01:57:17
     ◼
      
     ► 
     Ooh, I like that. 
     
     
  
 
 
	 01:57:18
     ◼
      
     ► 
     - Super cool. - Yep, I like that. 
     
     
  
 
 
	 01:57:21
     ◼
      
     ► 
     And so, I mean, hey, look, 
     
     
  
 
 
	 01:57:23
     ◼
      
     ► 
     this is one of those situations where like, you know, 
     
     
  
 
 
	 01:57:26
     ◼
      
     ► 
     the community could inspire Apple to change their approach. 
     
     
  
 
 
	 01:57:31
     ◼
      
     ► 
     If they see the UI, I hate to steal your term 
     
     
  
 
 
	 01:57:36
     ◼
      
     ► 
     for I don't know what, Twitter apps, 
     
     
  
 
 
	 01:57:37
     ◼
      
     ► 
     the UI playground right now is in watch faces. 
     
     
  
 
 
	 01:57:41
     ◼
      
     ► 
     So maybe they'll see them and go crap, 
     
     
  
 
 
	 01:57:45
     ◼
      
     ► 
     I guess we gotta figure something out. 
     
     
  
 
 
	 01:57:47
     ◼
      
     ► 
     - Ken Cascenda, who adds that the book 
     
     
  
 
 
	 01:57:49
     ◼
      
     ► 
     that just came out recently, the Creative Selection, 
     
     
  
 
 
	 01:57:53
     ◼
      
     ► 
     which is a great book. 
     
     
  
 
 
	 01:57:55
     ◼
      
     ► 
     But he even tweeted, more or less in favor 
     
     
  
 
 
	 01:57:57
     ◼
      
     ► 
     of allowing third-party watch faces, 
     
     
  
 
 
	 01:57:59
     ◼
      
     ► 
     which is that the story isn't that much different 
     
     
  
 
 
	 01:58:02
     ◼
      
     ► 
     than it is with apps with the phone. 
     
     
  
 
 
	 01:58:04
     ◼
      
     ► 
     You get your brand new Apple iPhone and you open it up, 
     
     
  
 
 
	 01:58:07
     ◼
      
     ► 
     and every single app is there, is from Apple, 
     
     
  
 
 
	 01:58:11
     ◼
      
     ► 
     and it all meets Apple standards 
     
     
  
 
 
	 01:58:12
     ◼
      
     ► 
     for how apps should look on an iPhone, and that's it. 
     
     
  
 
 
	 01:58:16
     ◼
      
     ► 
     And then if you wanna go get third-party apps 
     
     
  
 
 
	 01:58:19
     ◼
      
     ► 
     and you think that there's ugly apps, 
     
     
  
 
 
	 01:58:21
     ◼
      
     ► 
     but you wanna use them, that's up to you. 
     
     
  
 
 
	 01:58:23
     ◼
      
     ► 
     of, you know, and it'd be the same way with the watch face. We're here. We give you, you know, 
     
     
  
 
 
	 01:58:27
     ◼
      
     ► 
     15 or 16 of these watch faces and they have a bunch of configurations and they're all approved 
     
     
  
 
 
	 01:58:32
     ◼
      
     ► 
     by us. But if you want to go outside that box and start downloading third-party ones, that's up to 
     
     
  
 
 
	 01:58:37
     ◼
      
     ► 
     you. We'll ship you a watch that meets, that we're happy with every, every single watch face, but 
     
     
  
 
 
	 01:58:42
     ◼
      
     ► 
     we'll, you know, why not let people do it? And in the meantime, there is the complications themselves 
     
     
  
 
 
	 01:58:50
     ◼
      
     ► 
     are—it's tricky. It's not really—this discoverability is pretty bad, actually, of 
     
     
  
 
 
	 01:58:57
     ◼
      
     ► 
     good complications, which is why that 9to5Mac article was so useful. And really, there could 
     
     
  
 
 
	 01:59:02
     ◼
      
     ► 
     be a whole micro website of just cool iPhone or Apple Watch complications, but it's a 
     
     
  
 
 
 
	 01:59:11
     ◼
      
     ► 
     Yeah. What watch face are you using? 
     
     
  
 
 
	 01:59:15
     ◼
      
     ► 
     I have infograph right now. I'm going to admit to something embarrassing. I still have a 
     
     
  
 
 
	 01:59:21
     ◼
      
     ► 
     hard time figuring out what time it is with just the hands. That's actually very common 
     
     
  
 
 
	 01:59:27
     ◼
      
     ► 
     though that's actually not unusual. I'm I get that because I remember as a kid, my grandparents 
     
     
  
 
 
	 01:59:35
     ◼
      
     ► 
     had a clock in their kitchen that didn't have numbers and I was like, mind blown. How does 
     
     
  
 
 
	 01:59:40
     ◼
      
     ► 
     anybody know what time it is? I was very proud of myself that I was able to tell time. I 
     
     
  
 
 
	 01:59:46
     ◼
      
     ► 
     feel like I could tell time on a clock at a fairly early age and it seemed like an accomplishment. 
     
     
  
 
 
	 01:59:54
     ◼
      
     ► 
     And then I'd go to my grandparents' house and I'd be like, "I have no idea what 
     
     
  
 
 
	 01:59:57
     ◼
      
     ► 
     time it is. I have none at all." Without the numbers, I had no idea. 
     
     
  
 
 
	 02:00:01
     ◼
      
     ► 
     Tom Bilyeu (01h00m 10s): In school, we had the round clock, but it 
     
     
  
 
 
	 02:00:05
     ◼
      
     ► 
     had the numbers on it. And a lot of these faces just don't have it. But a lot of these 
     
     
  
 
 
	 02:00:10
     ◼
      
     ► 
     just don't have it. 
     
     
  
 
 
	 02:00:10
     ◼
      
     ► 
     By the way, I just noticed that the iPhone SIM tool 
     
     
  
 
 
	 02:00:13
     ◼
      
     ► 
     looks exactly like the watch. 
     
     
  
 
 
	 02:00:15
     ◼
      
     ► 
     - Oh, it does. 
     
     
  
 
 
	 02:00:16
     ◼
      
     ► 
     - Hand, interesting, all right, good to know. 
     
     
  
 
 
	 02:00:18
     ◼
      
     ► 
     - That is awesome. 
     
     
  
 
 
	 02:00:19
     ◼
      
     ► 
     - So I'm using Infograph, is that what it's called? 
     
     
  
 
 
 
	 02:00:24
     ◼
      
     ► 
     - And I have the middle, 
     
     
  
 
 
	 02:00:27
     ◼
      
     ► 
     I still have the little calendar thing in the middle. 
     
     
  
 
 
	 02:00:29
     ◼
      
     ► 
     I turned off the white background, 
     
     
  
 
 
	 02:00:30
     ◼
      
     ► 
     I don't know why that's the default, that's terrible. 
     
     
  
 
 
	 02:00:32
     ◼
      
     ► 
     - It is terrible, that is baffling to me. 
     
     
  
 
 
	 02:00:35
     ◼
      
     ► 
     And it's so funny that it's the default, 
     
     
  
 
 
	 02:00:36
     ◼
      
     ► 
     but Apple's, all of their product marketing shots 
     
     
  
 
 
	 02:00:39
     ◼
      
     ► 
     and show it with the black. 
     
     
  
 
 
	 02:00:40
     ◼
      
     ► 
     - Yeah, I don't get it. 
     
     
  
 
 
	 02:00:42
     ◼
      
     ► 
     - I don't get that either. 
     
     
  
 
 
	 02:00:44
     ◼
      
     ► 
     I almost feel like there must have been an argument 
     
     
  
 
 
	 02:00:47
     ◼
      
     ► 
     inside the company and somebody won the argument 
     
     
  
 
 
	 02:00:50
     ◼
      
     ► 
     and got the white one as the front face 
     
     
  
 
 
	 02:00:52
     ◼
      
     ► 
     and the product marketing people were like, 
     
     
  
 
 
	 02:00:54
     ◼
      
     ► 
     well, we lost that argument, 
     
     
  
 
 
	 02:00:56
     ◼
      
     ► 
     but we're still not putting it on the box 
     
     
  
 
 
	 02:00:58
     ◼
      
     ► 
     and we're not putting it on the billboards 
     
     
  
 
 
	 02:00:59
     ◼
      
     ► 
     and we're not showing it in the commercials. 
     
     
  
 
 
 
	 02:01:03
     ◼
      
     ► 
     - Imagine the meeting. 
     
     
  
 
 
 
 
	 02:01:06
     ◼
      
     ► 
     - So I have most of the stuff turned off, however, 
     
     
  
 
 
	 02:01:10
     ◼
      
     ► 
     so I can, and there is an option to make the center 
     
     
  
 
 
	 02:01:13
     ◼
      
     ► 
     a digital time, but the curse, it's with the second, 
     
     
  
 
 
	 02:01:18
     ◼
      
     ► 
     it's not just the minute, it's the seconds, 
     
     
  
 
 
	 02:01:21
     ◼
      
     ► 
     and the colons blink, and I'm not into that. 
     
     
  
 
 
 
	 02:01:26
     ◼
      
     ► 
     It was too flashy, too blinky, it made me feel like 
     
     
  
 
 
	 02:01:30
     ◼
      
     ► 
     there was a blink tag on a website. 
     
     
  
 
 
	 02:01:31
     ◼
      
     ► 
     - I appreciate, though, that you're, 
     
     
  
 
 
	 02:01:34
     ◼
      
     ► 
     'cause it's true that once you start fiddling with it, 
     
     
  
 
 
	 02:01:36
     ◼
      
     ► 
     Just the littlest thing like a blinking colon 
     
     
  
 
 
	 02:01:38
     ◼
      
     ► 
     will drive you nuts on a watch. 
     
     
  
 
 
	 02:01:39
     ◼
      
     ► 
     - I would actually pay five bucks for a watch app 
     
     
  
 
 
	 02:01:43
     ◼
      
     ► 
     that has a complication that has a non-blinking 
     
     
  
 
 
	 02:01:46
     ◼
      
     ► 
     or configurable digital clock. 
     
     
  
 
 
	 02:01:48
     ◼
      
     ► 
     In the meantime, I'm using the world clock 
     
     
  
 
 
	 02:01:53
     ◼
      
     ► 
     in the lower right corner with New York City. 
     
     
  
 
 
	 02:01:56
     ◼
      
     ► 
     And so I can see what, 
     
     
  
 
 
	 02:01:58
     ◼
      
     ► 
     the other thing is my sleeve usually covers my watch. 
     
     
  
 
 
	 02:02:02
     ◼
      
     ► 
     So if I just creep the sleeve open over the right corner, 
     
     
  
 
 
	 02:02:06
     ◼
      
     ► 
     I can catch the time without having to unsheathe 
     
     
  
 
 
	 02:02:10
     ◼
      
     ► 
     the whole watch, which is kind of a nice little thing. 
     
     
  
 
 
	 02:02:13
     ◼
      
     ► 
     I used to use the color face on the old ones. 
     
     
  
 
 
	 02:02:17
     ◼
      
     ► 
     And that was the one, I had that similar setup 
     
     
  
 
 
	 02:02:20
     ◼
      
     ► 
     where I could just peek out the kind of the far corner 
     
     
  
 
 
	 02:02:23
     ◼
      
     ► 
     of the watch and see what time it is 
     
     
  
 
 
	 02:02:24
     ◼
      
     ► 
     without having to pull my whole arm out of my sleeve. 
     
     
  
 
 
	 02:02:27
     ◼
      
     ► 
     And then, you know, pretty simple. 
     
     
  
 
 
	 02:02:29
     ◼
      
     ► 
     I still have the calendar thing on. 
     
     
  
 
 
	 02:02:31
     ◼
      
     ► 
     I kind of like it, I kind of hate it. 
     
     
  
 
 
	 02:02:33
     ◼
      
     ► 
     I don't really, like the showing your next appointment thing. 
     
     
  
 
 
	 02:02:38
     ◼
      
     ► 
     It's sort of useful when I'm at the office 
     
     
  
 
 
	 02:02:42
     ◼
      
     ► 
     and I want to see like what conference room 
     
     
  
 
 
	 02:02:43
     ◼
      
     ► 
     I'm supposed to be in next, but it also is stressful. 
     
     
  
 
 
	 02:02:47
     ◼
      
     ► 
     So I might lose that at some point. 
     
     
  
 
 
	 02:02:48
     ◼
      
     ► 
     - I think that replacing like the 10, 11, 12, one, two, 
     
     
  
 
 
	 02:02:53
     ◼
      
     ► 
     our tick marks with the text right along the outer rim 
     
     
  
 
 
	 02:02:57
     ◼
      
     ► 
     is clever, but it's like too clever for me. 
     
     
  
 
 
	 02:03:01
     ◼
      
     ► 
     I'm like, I got tired of that after a day. 
     
     
  
 
 
	 02:03:04
     ◼
      
     ► 
     I was like, that's too much. 
     
     
  
 
 
	 02:03:05
     ◼
      
     ► 
     - Yeah, I might lose that. 
     
     
  
 
 
	 02:03:08
     ◼
      
     ► 
     Otherwise, I love the new weather thing 
     
     
  
 
 
	 02:03:11
     ◼
      
     ► 
     where it shows you the range of temperature for the day. 
     
     
  
 
 
	 02:03:14
     ◼
      
     ► 
     - Absolutely. 
     
     
  
 
 
	 02:03:15
     ◼
      
     ► 
     - I do miss the, on the three, I used the Explorer face 
     
     
  
 
 
	 02:03:20
     ◼
      
     ► 
     'cause it would show you the cellular signal. 
     
     
  
 
 
	 02:03:23
     ◼
      
     ► 
     I do miss having a good description of the actual weather, 
     
     
  
 
 
	 02:03:27
     ◼
      
     ► 
     whether it's raining or not. 
     
     
  
 
 
	 02:03:30
     ◼
      
     ► 
     Some third, I don't know, I imagine like Dark Sky 
     
     
  
 
 
	 02:03:34
     ◼
      
     ► 
     will do that, but I had trouble getting that to work. 
     
     
  
 
 
	 02:03:36
     ◼
      
     ► 
     So I don't know. 
     
     
  
 
 
	 02:03:37
     ◼
      
     ► 
     - Yeah, if you haven't tried it yet, 
     
     
  
 
 
	 02:03:39
     ◼
      
     ► 
     an app that I would really recommend is Carrot Weather, 
     
     
  
 
 
	 02:03:42
     ◼
      
     ► 
     C-A-R, like what Bugs Bunny eats. 
     
     
  
 
 
	 02:03:44
     ◼
      
     ► 
     - Oh, I haven't tried that. 
     
     
  
 
 
	 02:03:45
     ◼
      
     ► 
     - Carrot Weather is sort of a, it's very hard to describe, 
     
     
  
 
 
	 02:03:49
     ◼
      
     ► 
     but it's a very, it's sort of a sarcastic weather app, 
     
     
  
 
 
	 02:03:52
     ◼
      
     ► 
     and you can dial up, like, it's not really, 
     
     
  
 
 
	 02:03:55
     ◼
      
     ► 
     the sarcasm thing, I probably would have really loved 
     
     
  
 
 
	 02:03:58
     ◼
      
     ► 
     when I was a teenager, and it seems a little too cute 
     
     
  
 
 
	 02:04:01
     ◼
      
     ► 
     by far now, but it is also a great weather app 
     
     
  
 
 
	 02:04:04
     ◼
      
     ► 
     if you turn off the thing that makes it talk 
     
     
  
 
 
	 02:04:08
     ◼
      
     ► 
     to you sarcastically. 
     
     
  
 
 
	 02:04:09
     ◼
      
     ► 
     But the complications it offers are tremendous. 
     
     
  
 
 
	 02:04:15
     ◼
      
     ► 
     The watch stuff, it's just, oh my God, 
     
     
  
 
 
	 02:04:17
     ◼
      
     ► 
     it's really fantastic. 
     
     
  
 
 
	 02:04:19
     ◼
      
     ► 
     So the 9to5 Mac guy had the humidity on his infograph. 
     
     
  
 
 
	 02:04:23
     ◼
      
     ► 
     That's, he got that from Carrot, 
     
     
  
 
 
	 02:04:25
     ◼
      
     ► 
     and it does the same thing as the weather 
     
     
  
 
 
	 02:04:26
     ◼
      
     ► 
     where it gives you the range for the day. 
     
     
  
 
 
 
	 02:04:29
     ◼
      
     ► 
     - So anybody's looking for some cool weather-oriented 
     
     
  
 
 
	 02:04:32
     ◼
      
     ► 
     watch complications, check out Carrot. 
     
     
  
 
 
	 02:04:34
     ◼
      
     ► 
     It's like, I think it's a free app, 
     
     
  
 
 
	 02:04:36
     ◼
      
     ► 
     and you have to pay-- - Looks like it's five bucks. 
     
     
  
 
 
	 02:04:37
     ◼
      
     ► 
     - You pay five bucks a year for a subscription 
     
     
  
 
 
	 02:04:40
     ◼
      
     ► 
     to unlock all the watch stuff. 
     
     
  
 
 
	 02:04:41
     ◼
      
     ► 
     It's a great, five bucks, Jesus. 
     
     
  
 
 
	 02:04:43
     ◼
      
     ► 
     - Yeah. - It's really great. 
     
     
  
 
 
	 02:04:44
     ◼
      
     ► 
     And it gives you so many options. 
     
     
  
 
 
	 02:04:46
     ◼
      
     ► 
     You go to your phone, and it's just like, oh my God. 
     
     
  
 
 
	 02:04:48
     ◼
      
     ► 
     You can set it up so that it's like, 
     
     
  
 
 
	 02:04:51
     ◼
      
     ► 
     so you can have two of them, and it's like on Infograph. 
     
     
  
 
 
	 02:04:55
     ◼
      
     ► 
     and if it's the lower left corner, it's humidity, 
     
     
  
 
 
	 02:04:57
     ◼
      
     ► 
     and if it's the lower right corner, it's something else. 
     
     
  
 
 
	 02:05:00
     ◼
      
     ► 
     - So cool. - You can specify it 
     
     
  
 
 
	 02:05:02
     ◼
      
     ► 
     to the utmost if you wanna fiddle around with it, 
     
     
  
 
 
	 02:05:06
     ◼
      
     ► 
     which of course I do. 
     
     
  
 
 
	 02:05:07
     ◼
      
     ► 
     - Yeah, and to me, this is now inspiring a lot of ideas. 
     
     
  
 
 
	 02:05:11
     ◼
      
     ► 
     Could I do a chart beat complication 
     
     
  
 
 
	 02:05:14
     ◼
      
     ► 
     that shows the traffic on recode for the day 
     
     
  
 
 
	 02:05:17
     ◼
      
     ► 
     or something like that? 
     
     
  
 
 
	 02:05:18
     ◼
      
     ► 
     - Right. - How many of these little, 
     
     
  
 
 
	 02:05:20
     ◼
      
     ► 
     and remember spark lines were a thing for five minutes? 
     
     
  
 
 
	 02:05:24
     ◼
      
     ► 
     How many spark lines could I configure on this thing? 
     
     
  
 
 
	 02:05:28
     ◼
      
     ► 
     And that can be really interesting. 
     
     
  
 
 
	 02:05:29
     ◼
      
     ► 
     So I'm just getting started with that. 
     
     
  
 
 
	 02:05:32
     ◼
      
     ► 
     I really love the possibilities that it allows. 
     
     
  
 
 
	 02:05:36
     ◼
      
     ► 
     - And it is funny. 
     
     
  
 
 
	 02:05:37
     ◼
      
     ► 
     It's funny how many ways you can configure just the, 
     
     
  
 
 
	 02:05:39
     ◼
      
     ► 
     we're talking about wanting thousands 
     
     
  
 
 
	 02:05:41
     ◼
      
     ► 
     of third-party watch faces, 
     
     
  
 
 
	 02:05:42
     ◼
      
     ► 
     but it's funny how much time you can spend, 
     
     
  
 
 
	 02:05:44
     ◼
      
     ► 
     especially to me, it just seems like on series four 
     
     
  
 
 
	 02:05:48
     ◼
      
     ► 
     with the Infograph stuff, 
     
     
  
 
 
	 02:05:49
     ◼
      
     ► 
     it's like you can really just sync 90 minutes 
     
     
  
 
 
	 02:05:52
     ◼
      
     ► 
     into screwing around with your watch faces easily. 
     
     
  
 
 
	 02:05:55
     ◼
      
     ► 
     And some of them have like 40 different colors 
     
     
  
 
 
	 02:05:59
     ◼
      
     ► 
     to choose from. 
     
     
  
 
 
	 02:06:00
     ◼
      
     ► 
     - Yeah, yep. 
     
     
  
 
 
	 02:06:01
     ◼
      
     ► 
     - There's like 18 different shades of blue. 
     
     
  
 
 
	 02:06:04
     ◼
      
     ► 
     - Yeah, it's-- - And I don't mind that, 
     
     
  
 
 
	 02:06:05
     ◼
      
     ► 
     but it is, you end up, you do kind of end up scrolling 
     
     
  
 
 
	 02:06:09
     ◼
      
     ► 
     with the Digital Crown an awful lot 
     
     
  
 
 
	 02:06:11
     ◼
      
     ► 
     to go through every single color combination. 
     
     
  
 
 
	 02:06:12
     ◼
      
     ► 
     - I think they're trying to match every band 
     
     
  
 
 
	 02:06:14
     ◼
      
     ► 
     they've ever shipped or something like that. 
     
     
  
 
 
	 02:06:16
     ◼
      
     ► 
     - Yeah, I think so. 
     
     
  
 
 
	 02:06:17
     ◼
      
     ► 
     I think it's like, and it's like, 
     
     
  
 
 
	 02:06:18
     ◼
      
     ► 
     they may only be selling 20 bands right now, 
     
     
  
 
 
	 02:06:21
     ◼
      
     ► 
     but they have like color options from, you know, the spring 2017 collection. Yeah. Yeah. 
     
     
  
 
 
	 02:06:27
     ◼
      
     ► 
     All right here. Let me take a break here and thank our third and final sponsor before 
     
     
  
 
 
	 02:06:30
     ◼
      
     ► 
     we get any further, but it's, it's our good friends at trace Pontus trace Pontus 
     
     
  
 
 
	 02:06:36
     ◼
      
     ► 
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	 02:06:40
     ◼
      
     ► 
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	 02:06:46
     ◼
      
     ► 
     So it's not like they roast coffee, put it on a shelf, and then it sits there for who knows how 
     
     
  
 
 
	 02:06:49
     ◼
      
     ► 
     many days or a week or two weeks or whatever. They're roasting coffee every day. You place 
     
     
  
 
 
	 02:06:54
     ◼
      
     ► 
     an order, you get freshly roasted coffee and it goes right to you and it makes a big difference. 
     
     
  
 
 
	 02:06:59
     ◼
      
     ► 
     Coffee is a perishable item, I'm telling you. And it's like you can have weeks old coffee 
     
     
  
 
 
	 02:07:04
     ◼
      
     ► 
     beans and it's not like it's undrinkable, but it isn't like having freshly roasted coffee. 
     
     
  
 
 
	 02:07:10
     ◼
      
     ► 
     Trace Pontes coffee is all, it's named after the mountain range in Brazil and the race 
     
     
  
 
 
	 02:07:16
     ◼
      
     ► 
     family. Our EIS has owned this family for generations. Uh, and they've been making this 
     
     
  
 
 
	 02:07:21
     ◼
      
     ► 
     coffee for over a hundred years, a hundred years, three generations, this family. But 
     
     
  
 
 
	 02:07:26
     ◼
      
     ► 
     for the most part, most of that time they've only been selling it in Brazil. Now they have 
     
     
  
 
 
	 02:07:31
     ◼
      
     ► 
     trace Pontas and they sell this coffee all around the United States and it's great. And 
     
     
  
 
 
	 02:07:35
     ◼
      
     ► 
     so what you can do, you can go to trace pon tots.com or some coffee. That's fine. You 
     
     
  
 
 
	 02:07:41
     ◼
      
     ► 
     also go to Amazon and they encourage you to do it if you want to and buy it at Amazon. 
     
     
  
 
 
	 02:07:46
     ◼
      
     ► 
     Just search for T. R. E. S. P. O. N. T. A. S. And it's just a storefront for them. So 
     
     
  
 
 
	 02:07:51
     ◼
      
     ► 
     when you buy trace Pontes coffee at Amazon, it's not again, not sitting on a shelf in 
     
     
  
 
 
	 02:07:56
     ◼
      
     ► 
     a warehouse at Amazon for weeks and weeks. Trace Pontas still does the fulfillment. So 
     
     
  
 
 
	 02:08:00
     ◼
      
     ► 
     the coffee you get buying it on Amazon is just as fresh and shipped right from the same 
     
     
  
 
 
	 02:08:04
     ◼
      
     ► 
     place as when you buy it directly from trace Pontas. It's just easier because you know, 
     
     
  
 
 
	 02:08:08
     ◼
      
     ► 
     got the one click and they encourage you to do it. It's really good coffee so you can 
     
     
  
 
 
	 02:08:14
     ◼
      
     ► 
     try some buy some get it see if you like it and that's great just like buying regular 
     
     
  
 
 
	 02:08:20
     ◼
      
     ► 
     coffee but the other thing you can do is you can get a subscription you can get a weekly 
     
     
  
 
 
	 02:08:24
     ◼
      
     ► 
     subscription a two week subscription get it every four weeks it's your choice you can 
     
     
  
 
 
	 02:08:27
     ◼
      
     ► 
     change it at any time and when you sign up for one of these coffee subscriptions you 
     
     
  
 
 
	 02:08:32
     ◼
      
     ► 
     you save 10% off every bag of coffee compared to buying it bag to bag. Uh, and listeners 
     
     
  
 
 
	 02:08:39
     ◼
      
     ► 
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	 02:08:45
     ◼
      
     ► 
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	 02:08:50
     ◼
      
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	 02:08:54
     ◼
      
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     that code, you're saving 20% off your subscription and then the coffee just shows up at your 
     
     
  
 
 
	 02:08:59
     ◼
      
     ► 
     house every day. I wish I had some right now. I drank it all before we started recording. 
     
     
  
 
 
	 02:09:04
     ◼
      
     ► 
     Enter that code at checkout the talk show at trace ponntas.com. My thanks to them for 
     
     
  
 
 
	 02:09:09
     ◼
      
     ► 
     making excellent coffee and for sponsoring this podcast. Oh, anything else on the watch? 
     
     
  
 
 
	 02:09:17
     ◼
      
     ► 
     The only thing I had on the list to talk about was the big hack, which I don't know. Why 
     
     
  
 
 
	 02:09:21
     ◼
      
     ► 
     don't we, why don't we, uh, why don't we do that? Yeah. I haven't done a show since this 
     
     
  
 
 
	 02:09:26
     ◼
      
     ► 
     big hack thing came out. And I guess, sorry, I do have one more thing in the 
     
     
  
 
 
	 02:09:30
     ◼
      
     ► 
     marriage. All right. We'll just get it out of the way. Yeah. I gotta say it, 
     
     
  
 
 
	 02:09:35
     ◼
      
     ► 
     this idea that the cellular, you know, having, having LTE on your watch will 
     
     
  
 
 
	 02:09:42
     ◼
      
     ► 
     let you leave your phone behind. Um, the first year of that, it didn't really 
     
     
  
 
 
	 02:09:47
     ◼
      
     ► 
     work for me because I'd go walk the dog and realized three minutes in that, 
     
     
  
 
 
	 02:09:53
     ◼
      
     ► 
     "Oh, it's actually kind of boring 
     
     
  
 
 
	 02:09:54
     ◼
      
     ► 
     "to not have your phone with you." 
     
     
  
 
 
	 02:09:56
     ◼
      
     ► 
     Like, "Oh, it would be nice to have Instagram 
     
     
  
 
 
	 02:09:59
     ◼
      
     ► 
     "with me right now." 
     
     
  
 
 
	 02:10:01
     ◼
      
     ► 
     But now that you can do podcasts 
     
     
  
 
 
	 02:10:03
     ◼
      
     ► 
     and it just feels like the new Series 4 is fast enough 
     
     
  
 
 
	 02:10:08
     ◼
      
     ► 
     that you really do have a responsive device on you. 
     
     
  
 
 
	 02:10:12
     ◼
      
     ► 
     And not every app works. 
     
     
  
 
 
	 02:10:14
     ◼
      
     ► 
     I don't know, half the time the Uber app 
     
     
  
 
 
	 02:10:16
     ◼
      
     ► 
     doesn't look like it's working. 
     
     
  
 
 
	 02:10:18
     ◼
      
     ► 
     I don't know if it's gonna work now or not. 
     
     
  
 
 
	 02:10:19
     ◼
      
     ► 
     But it feels like we're finally getting to a place 
     
     
  
 
 
	 02:10:22
     ◼
      
     ► 
     several years in now where this is a compelling device 
     
     
  
 
 
	 02:10:27
     ◼
      
     ► 
     that is not going to replace your phone, 
     
     
  
 
 
	 02:10:29
     ◼
      
     ► 
     but it's certainly part of the, 
     
     
  
 
 
	 02:10:32
     ◼
      
     ► 
     whatever the quote unquote, 
     
     
  
 
 
	 02:10:35
     ◼
      
     ► 
     this is kind of a silly jargon term, 
     
     
  
 
 
	 02:10:37
     ◼
      
     ► 
     but like the personal cloud of whatever you're gonna have 
     
     
  
 
 
	 02:10:39
     ◼
      
     ► 
     in the future, whether it is your watch and your glasses 
     
     
  
 
 
	 02:10:43
     ◼
      
     ► 
     or your watch and your AirPods and some other sensors, 
     
     
  
 
 
	 02:10:46
     ◼
      
     ► 
     like this is definitely, we're getting to a place 
     
     
  
 
 
	 02:10:49
     ◼
      
     ► 
     where you can see the shifts happening 
     
     
  
 
 
	 02:10:52
     ◼
      
     ► 
     It's a remarkable combination with AirPods. It really does feel that, and to me, it's 
     
     
  
 
 
	 02:11:00
     ◼
      
     ► 
     exactly what you said. It's this watchOS 5. Maybe? I still have my personal Apple watch 
     
     
  
 
 
	 02:11:05
     ◼
      
     ► 
     is still a Series 3, and I don't know how much a Series 4 definitely feels faster, you 
     
     
  
 
 
	 02:11:10
     ◼
      
     ► 
     know. But my Series 3 still works just as well. I think it's mostly watchOS 5 and 
     
     
  
 
 
	 02:11:18
     ◼
      
     ► 
     a somewhat recent Apple Watch, whether it's this year's new one or last year's. 
     
     
  
 
 
	 02:11:22
     ◼
      
     ► 
     But yeah, the performance is there. I no longer, and again, maybe it goes app by app. I actually 
     
     
  
 
 
	 02:11:28
     ◼
      
     ► 
     don't think I even have the Uber app on my watch, but like with Overcast, like it never happens 
     
     
  
 
 
	 02:11:32
     ◼
      
     ► 
     anymore. Well, I'll go to launch Overcast and I get a spinner and it just spins and spins. And 
     
     
  
 
 
	 02:11:37
     ◼
      
     ► 
     it's not like Overcast fault. It's like the system is just like, uh, the, I don't know, 
     
     
  
 
 
	 02:11:43
     ◼
      
     ► 
     you know, that just doesn't happen anymore. It just launches and you hit play and it just pumps 
     
     
  
 
 
	 02:11:47
     ◼
      
     ► 
     through your AirPods right away. And it just feels, it does feel like the future. 
     
     
  
 
 
	 02:11:51
     ◼
      
     ► 
     Tom Bilyeu (01h00): And you go for a run, you start the Nike app, 
     
     
  
 
 
	 02:11:55
     ◼
      
     ► 
     you start your run, you play a podcast, you change a podcast, you use Siri to download or stream a 
     
     
  
 
 
	 02:12:02
     ◼
      
     ► 
     new podcast over the air, you get back, you stop your run, and nothing is lost. Like it hasn't 
     
     
  
 
 
	 02:12:08
     ◼
      
     ► 
     accidentally knocked you offline or, and your battery still has the whole day's charge left. So 
     
     
  
 
 
	 02:12:16
     ◼
      
     ► 
     I don't know, it just feels like we're getting somewhere 
     
     
  
 
 
	 02:12:19
     ◼
      
     ► 
     with this and it's gratifying. 
     
     
  
 
 
	 02:12:22
     ◼
      
     ► 
     - Yeah, the one thing I sometimes miss 
     
     
  
 
 
	 02:12:23
     ◼
      
     ► 
     is not having a camera because it just seems, 
     
     
  
 
 
	 02:12:26
     ◼
      
     ► 
     it's like sort of like the Murphy's Law type thing, 
     
     
  
 
 
	 02:12:29
     ◼
      
     ► 
     like, you know, the way that if you drop buttered toast, 
     
     
  
 
 
	 02:12:32
     ◼
      
     ► 
     it's always gonna land butter side down. 
     
     
  
 
 
	 02:12:34
     ◼
      
     ► 
     It just feels like if I go for a run, 
     
     
  
 
 
	 02:12:35
     ◼
      
     ► 
     something interesting is gonna happen 
     
     
  
 
 
	 02:12:37
     ◼
      
     ► 
     that I wanna take a photo of. (laughs) 
     
     
  
 
 
	 02:12:38
     ◼
      
     ► 
     - That did happen to me yesterday, yeah. 
     
     
  
 
 
	 02:12:41
     ◼
      
     ► 
     - It's like, oh my God, I wish I had a camera. 
     
     
  
 
 
	 02:12:42
     ◼
      
     ► 
     And then if I take my phone with me, 
     
     
  
 
 
	 02:12:44
     ◼
      
     ► 
     nothing happens, absolutely nothing of interest. 
     
     
  
 
 
	 02:12:46
     ◼
      
     ► 
     I don't spot any interesting things to take a photo of. 
     
     
  
 
 
	 02:12:48
     ◼
      
     ► 
     But as soon as I leave without my iPhone, 
     
     
  
 
 
	 02:12:50
     ◼
      
     ► 
     there's some ridiculous scene or something 
     
     
  
 
 
	 02:12:53
     ◼
      
     ► 
     that I wish I could take a picture of. 
     
     
  
 
 
	 02:12:55
     ◼
      
     ► 
     - Yeah, and I don't think that's coming. 
     
     
  
 
 
	 02:12:57
     ◼
      
     ► 
     - Yeah, just form factor wise, it seems really difficult. 
     
     
  
 
 
	 02:13:00
     ◼
      
     ► 
     - Just feels weird, but. 
     
     
  
 
 
 
	 02:13:04
     ◼
      
     ► 
     - All right, the big hack. - The big hack. 
     
     
  
 
 
	 02:13:06
     ◼
      
     ► 
     - So that's Bloomberg's truly blockbuster story 
     
     
  
 
 
	 02:13:12
     ◼
      
     ► 
     alleging that these servers from a company, 
     
     
  
 
 
	 02:13:17
     ◼
      
     ► 
     what was the name? 
     
     
  
 
 
	 02:13:18
     ◼
      
     ► 
     I have, who? 
     
     
  
 
 
	 02:13:19
     ◼
      
     ► 
     - I don't know. 
     
     
  
 
 
	 02:13:21
     ◼
      
     ► 
     - Elemental Technologies. 
     
     
  
 
 
	 02:13:22
     ◼
      
     ► 
     And they're using, they make the servers 
     
     
  
 
 
	 02:13:25
     ◼
      
     ► 
     and they're, they've formed-- 
     
     
  
 
 
	 02:13:27
     ◼
      
     ► 
     - Super Micro. 
     
     
  
 
 
	 02:13:28
     ◼
      
     ► 
     - Super Micro, which sounds like such a made up, 
     
     
  
 
 
 
	 02:13:31
     ◼
      
     ► 
     sounds like such a made up name. 
     
     
  
 
 
	 02:13:33
     ◼
      
     ► 
     - Well, it sounds like it was made up in 1987, 
     
     
  
 
 
	 02:13:36
     ◼
      
     ► 
     which it probably was. 
     
     
  
 
 
 
	 02:13:37
     ◼
      
     ► 
     I always thought Microsoft sounded like a made up name. 
     
     
  
 
 
 
	 02:13:41
     ◼
      
     ► 
     Microsoft was such a typical, just a typical 1979 company name in our industry, but Super 
     
     
  
 
 
	 02:13:51
     ◼
      
     ► 
     Micro makes these boards and according to Bloomberg was shipping, somehow the supply 
     
     
  
 
 
	 02:14:00
     ◼
      
     ► 
     chain got compromised and the Chinese, the government got them to put these tiny little 
     
     
  
 
 
	 02:14:08
     ◼
      
     ► 
     grain of rice-sized chips on the motherboard that enabled all these superpowers where they 
     
     
  
 
 
	 02:14:13
     ◼
      
     ► 
     could phone home and then they could effectively backdoor all these servers that were used 
     
     
  
 
 
	 02:14:17
     ◼
      
     ► 
     on Amazon and Apple's data centers. Then the story got really weird because Apple and 
     
     
  
 
 
	 02:14:25
     ◼
      
     ► 
     Amazon both said adamantly, "No, this didn't happen. We've been telling them. We've 
     
     
  
 
 
	 02:14:30
     ◼
      
     ► 
     been working with them on this story for over a year and we've been telling them this 
     
     
  
 
 
	 02:14:33
     ◼
      
     ► 
     didn't happen. We don't know of any incident like this and it's very, very strange. And 
     
     
  
 
 
	 02:14:42
     ◼
      
     ► 
     nobody really knows what to make of it. The cynics, the people who are cynical about companies 
     
     
  
 
 
	 02:14:45
     ◼
      
     ► 
     like Apple and Amazon are, you know, and I get it, but they're, they're, they're, they, 
     
     
  
 
 
	 02:14:50
     ◼
      
     ► 
     I've seen so many people read Apple's and Amazon statement and try to find loopholes 
     
     
  
 
 
	 02:14:55
     ◼
      
     ► 
     and be like, well, here they say, you know, a, b and c, but they don't say d. So maybe 
     
     
  
 
 
	 02:15:00
     ◼
      
     ► 
     you know, that's their little wiggle room. But I don't think that's the case. Like if it turns out 
     
     
  
 
 
	 02:15:04
     ◼
      
     ► 
     that the story is true, or mostly true, that it's fundamentally true, Apple and Amazon look terrible 
     
     
  
 
 
	 02:15:10
     ◼
      
     ► 
     because they denied it, you know. And they even said things like, and we're not under a gag order 
     
     
  
 
 
	 02:15:15
     ◼
      
     ► 
     because of that. Right. That was the one thing where it was like, No, we're not under a gag 
     
     
  
 
 
	 02:15:20
     ◼
      
     ► 
     order. And they just denied it in a way that they never deny anything, right? They put posts on their 
     
     
  
 
 
	 02:15:27
     ◼
      
     ► 
     their websites. 
     
     
  
 
 
	 02:15:28
     ◼
      
     ► 
     And I've never seen them deny anything on the record in public like that before. 
     
     
  
 
 
	 02:15:38
     ◼
      
     ► 
     And I think the situation calls for it. 
     
     
  
 
 
	 02:15:43
     ◼
      
     ► 
     Not only are they being accused of being compromised, but in a way that makes it seem like they 
     
     
  
 
 
	 02:15:49
     ◼
      
     ► 
     could be compromised again. 
     
     
  
 
 
	 02:15:52
     ◼
      
     ► 
     This thing got snuck in under their watch 
     
     
  
 
 
	 02:15:55
     ◼
      
     ► 
     and they're dummies and they fell for it and whatever. 
     
     
  
 
 
	 02:16:00
     ◼
      
     ► 
     But I've never seen them deny it. 
     
     
  
 
 
	 02:16:04
     ◼
      
     ► 
     Now, to me, the one thing is like, 
     
     
  
 
 
	 02:16:07
     ◼
      
     ► 
     and it's kind of strange 'cause they were like, 
     
     
  
 
 
	 02:16:10
     ◼
      
     ► 
     "Oh, more than 30 companies were affected by this." 
     
     
  
 
 
	 02:16:13
     ◼
      
     ► 
     But I haven't seen much about any other companies 
     
     
  
 
 
	 02:16:17
     ◼
      
     ► 
     since then. - No, and nobody, 
     
     
  
 
 
	 02:16:19
     ◼
      
     ► 
     right, and nobody has come up with, 
     
     
  
 
 
	 02:16:21
     ◼
      
     ► 
     it's been a couple weeks now, 
     
     
  
 
 
	 02:16:23
     ◼
      
     ► 
     nobody independent security researcher 
     
     
  
 
 
	 02:16:25
     ◼
      
     ► 
     has gotten their hands on one of these and said, 
     
     
  
 
 
	 02:16:27
     ◼
      
     ► 
     "Aha, here's the chip." 
     
     
  
 
 
	 02:16:29
     ◼
      
     ► 
     And part of what makes it, 
     
     
  
 
 
	 02:16:30
     ◼
      
     ► 
     I think there's some egg no matter what on Bloomberg's face 
     
     
  
 
 
	 02:16:34
     ◼
      
     ► 
     'cause I think it was a journalistic crime 
     
     
  
 
 
	 02:16:37
     ◼
      
     ► 
     to illustrate the story the way they did. 
     
     
  
 
 
	 02:16:40
     ◼
      
     ► 
     They have like the cover of the magazine that it shipped in 
     
     
  
 
 
	 02:16:45
     ◼
      
     ► 
     had a fingertip with a little tiny chip on it. 
     
     
  
 
 
	 02:16:48
     ◼
      
     ► 
     And it makes it seem as though that's the chip 
     
     
  
 
 
	 02:16:51
     ◼
      
     ► 
     And then there's pictures of a motherboard 
     
     
  
 
 
	 02:16:52
     ◼
      
     ► 
     and they show a little tiny chip on it. 
     
     
  
 
 
	 02:16:54
     ◼
      
     ► 
     But that's, it's all just like hypothetical. 
     
     
  
 
 
	 02:16:58
     ◼
      
     ► 
     - Right, yeah, fantasy basically. 
     
     
  
 
 
	 02:16:59
     ◼
      
     ► 
     - Right, like these, but every, 
     
     
  
 
 
	 02:17:01
     ◼
      
     ► 
     so many people reasonably and reasonably so 
     
     
  
 
 
	 02:17:04
     ◼
      
     ► 
     came away thinking, oh, they even have a picture 
     
     
  
 
 
	 02:17:06
     ◼
      
     ► 
     of one of these compromised motherboards 
     
     
  
 
 
	 02:17:08
     ◼
      
     ► 
     with the chip on it. 
     
     
  
 
 
	 02:17:09
     ◼
      
     ► 
     But that's not, it's just like, 
     
     
  
 
 
	 02:17:10
     ◼
      
     ► 
     this is what it could look like, you know. 
     
     
  
 
 
	 02:17:13
     ◼
      
     ► 
     It's very strange and to me, it's very telling 
     
     
  
 
 
	 02:17:15
     ◼
      
     ► 
     that nobody has come up with one yet 
     
     
  
 
 
	 02:17:17
     ◼
      
     ► 
     because they're even, you know, 
     
     
  
 
 
	 02:17:18
     ◼
      
     ► 
     they even said 30 companies were hit, 
     
     
  
 
 
	 02:17:21
     ◼
      
     ► 
     the company was selling thousands of these servers, so they're out there. And apparently, 
     
     
  
 
 
	 02:17:26
     ◼
      
     ► 
     according to the story, they didn't even, the FBI didn't even tell everybody who was 
     
     
  
 
 
	 02:17:30
     ◼
      
     ► 
     involved. Like, like they, they because they didn't want to, you know, it was an American, 
     
     
  
 
 
	 02:17:35
     ◼
      
     ► 
     you know, that, that, according to Bloomberg, part of the story was that this elemental 
     
     
  
 
 
	 02:17:39
     ◼
      
     ► 
     and super micro are American companies, and they didn't want to cause irreparable harm 
     
     
  
 
 
	 02:17:44
     ◼
      
     ► 
     to their reputations or something. I don't know, it's all, but it's very, very telling 
     
     
  
 
 
	 02:17:49
     ◼
      
     ► 
     to me that nobody has come up with aha here I'm you know, because some independent if 
     
     
  
 
 
	 02:17:53
     ◼
      
     ► 
     some independent security researcher could come up and say here I found the chip on this 
     
     
  
 
 
	 02:17:58
     ◼
      
     ► 
     board that you know, this company who you know, hired me, you know, I found it. And 
     
     
  
 
 
	 02:18:05
     ◼
      
     ► 
     a lot you know, a lot of people have made the case that what they're saying they did 
     
     
  
 
 
	 02:18:08
     ◼
      
     ► 
     maybe is technically possible, but it would be like the hardest possible way to do this. 
     
     
  
 
 
	 02:18:13
     ◼
      
     ► 
     And that companies like Apple and Amazon really do things like photograph and their motherboard 
     
     
  
 
 
	 02:18:19
     ◼
      
     ► 
     that come in and make sure that there's no funny business on them. Like it would be so much harder 
     
     
  
 
 
	 02:18:24
     ◼
      
     ► 
     to detect if they did something like this in firmware, meaning the software that runs on an 
     
     
  
 
 
	 02:18:30
     ◼
      
     ► 
     embedded chip so that the mother, right, so like you've got an uncompromised motherboard, and I've 
     
     
  
 
 
	 02:18:36
     ◼
      
     ► 
     got a compromised one, but they're physically the same. The only difference is mine has bad firmware 
     
     
  
 
 
	 02:18:42
     ◼
      
     ► 
     and yours has the right firmware, you know, that would be a much harder detect way to do it and 
     
     
  
 
 
	 02:18:47
     ◼
      
     ► 
     would be easier. I would think it's just super weird that that because the story quotes three 
     
     
  
 
 
	 02:18:56
     ◼
      
     ► 
     quote unquote Apple insiders who you know, that is one of those officials. It's very curious that 
     
     
  
 
 
	 02:19:05
     ◼
      
     ► 
     they quote, quote unquote, Apple insiders, but that is also a very weird way to say it. Are they 
     
     
  
 
 
	 02:19:10
     ◼
      
     ► 
     employees? Or are they some, you know, who are these people? Who are their sources that they 
     
     
  
 
 
	 02:19:14
     ◼
      
     ► 
     blog for appleinsider.com. Right. It's very strange. So I have a theory about what is 
     
     
  
 
 
	 02:19:20
     ◼
      
     ► 
     actually going on. Oh, I'd love to hear it. Well, my theory is that it is effectively 
     
     
  
 
 
	 02:19:25
     ◼
      
     ► 
     just part of what's the word agitprop, A-G-I-T-P-R-O-P. It's just propaganda from the Trump executive 
     
     
  
 
 
	 02:19:35
     ◼
      
     ► 
     branch who are trying to stoke the flames of the Chinese trade war, which is actually 
     
     
  
 
 
	 02:19:40
     ◼
      
     ► 
     underway. It's not like a conspiracy theory to say that the U.S. is trying to engage in 
     
     
  
 
 
	 02:19:45
     ◼
      
     ► 
     a trade war with China. If they say it, they come out and say, "Yes, we would like to start 
     
     
  
 
 
	 02:19:50
     ◼
      
     ► 
     a trade war with China." Making China look bad and making it look like China is hurting 
     
     
  
 
 
	 02:19:55
     ◼
      
     ► 
     good U.S. companies like Apple and Amazon all fits in the narrative that the Trump administration 
     
     
  
 
 
	 02:20:02
     ◼
      
     ► 
     is trying to provide. People have asked me, "Do you think these Bloomberg reporters made 
     
     
  
 
 
	 02:20:08
     ◼
      
     ► 
     the whole thing up. I mean, are they committing fraud? No, I don't think so. I mean, Bloomberg's 
     
     
  
 
 
	 02:20:12
     ◼
      
     ► 
     a super reputable publication. I'm sure they did talk to national security officials and 
     
     
  
 
 
	 02:20:18
     ◼
      
     ► 
     that the national security officials told them these things or, or said, Yeah, yeah, 
     
     
  
 
 
	 02:20:22
     ◼
      
     ► 
     that's it. Because there was like a podcast that the one guy who was a named source came 
     
     
  
 
 
	 02:20:27
     ◼
      
     ► 
     out on last week and said that he was talking to the Bloomberg report. He doesn't know anything 
     
     
  
 
 
	 02:20:31
     ◼
      
     ► 
     about the specifics of this case. He was just giving them background information on what 
     
     
  
 
 
	 02:20:34
     ◼
      
     ► 
     might be possible in a hardware hack. And then the story like everything he said that 
     
     
  
 
 
	 02:20:39
     ◼
      
     ► 
     they might do like the story says they did do and he was like that's either I'm really 
     
     
  
 
 
	 02:20:42
     ◼
      
     ► 
     prescient or something weird is going on here. So I think it was sort of like they got information 
     
     
  
 
 
	 02:20:48
     ◼
      
     ► 
     from national security people who were just trying to get that story in the press that 
     
     
  
 
 
	 02:20:52
     ◼
      
     ► 
     China is screwing around with Apple and Amazon and other companies servers and bad China 
     
     
  
 
 
	 02:20:59
     ◼
      
     ► 
     and didn't really give him specifics and they tried to get specifics and then I got like 
     
     
  
 
 
	 02:21:03
     ◼
      
     ► 
     some hypothetical things, ran it by them. And they're like, Yeah, yeah, that's it. Sure. Whatever. 
     
     
  
 
 
	 02:21:08
     ◼
      
     ► 
     Because they just wanted the story out there. That's my theory. And to me, everything that's 
     
     
  
 
 
	 02:21:12
     ◼
      
     ► 
     happened since fits with that. And knowing and this is the one thing I was thinking, like, 
     
     
  
 
 
	 02:21:19
     ◼
      
     ► 
     there's, there's basically no situation in which Apple can publicly bad mouth China. Right. Because 
     
     
  
 
 
	 02:21:28
     ◼
      
     ► 
     And that stokes the cynicism of people. That's why people are so cynical about Apple's reply as, 
     
     
  
 
 
	 02:21:34
     ◼
      
     ► 
     "Well, of course Apple's going to say it didn't happen because they can't piss off China." 
     
     
  
 
 
	 02:21:37
     ◼
      
     ► 
     Yeah. Not only as a place where a lot of people buy phones, but also with everything they have 
     
     
  
 
 
	 02:21:45
     ◼
      
     ► 
     is made. If for some reason Apple had to stop doing business in China, there would be no more 
     
     
  
 
 
	 02:21:51
     ◼
      
     ► 
     Apple for a long time. Right. It would be devastating to Apple. 
     
     
  
 
 
	 02:21:56
     ◼
      
     ► 
     it's probably the single biggest danger Apple faces, or certainly uniquely to Apple, you know, 
     
     
  
 
 
	 02:22:01
     ◼
      
     ► 
     that, that, you know, you know, the Chinese government is an authoritarian communist regime 
     
     
  
 
 
	 02:22:06
     ◼
      
     ► 
     that can really do whatever they want at any moment, you know? So it's truly at this point, 
     
     
  
 
 
	 02:22:13
     ◼
      
     ► 
     an existential threat to Apple, because, you know, at least, you know, maybe not existential, 
     
     
  
 
 
	 02:22:19
     ◼
      
     ► 
     but it would be devastating, profoundly devastating, right? They would have to 
     
     
  
 
 
	 02:22:23
     ◼
      
     ► 
     figure out how to move everything to Brazil, India, 
     
     
  
 
 
	 02:22:26
     ◼
      
     ► 
     where, you know, in a matter of days, 
     
     
  
 
 
	 02:22:29
     ◼
      
     ► 
     which is probably impossible, or at least super hard. 
     
     
  
 
 
	 02:22:33
     ◼
      
     ► 
     - Or it would take years to rebuild. 
     
     
  
 
 
	 02:22:36
     ◼
      
     ► 
     Years and billions and billions of investment, 
     
     
  
 
 
	 02:22:39
     ◼
      
     ► 
     it would be very difficult, but-- 
     
     
  
 
 
	 02:22:41
     ◼
      
     ► 
     - So it's interesting how strongly they denied it 
     
     
  
 
 
	 02:22:44
     ◼
      
     ► 
     while also not saying anything remotely bad 
     
     
  
 
 
	 02:22:49
     ◼
      
     ► 
     about Chinese government or anything like that. 
     
     
  
 
 
	 02:22:53
     ◼
      
     ► 
     It's weirdly specific about certain things 
     
     
  
 
 
	 02:22:57
     ◼
      
     ► 
     that either are pure fantasy or had to have happened, 
     
     
  
 
 
	 02:23:02
     ◼
      
     ► 
     or I guess there's a middle ground, 
     
     
  
 
 
	 02:23:05
     ◼
      
     ► 
     but it just seems very weirdly specific 
     
     
  
 
 
	 02:23:10
     ◼
      
     ► 
     about certain things. 
     
     
  
 
 
	 02:23:11
     ◼
      
     ► 
     It's interesting to me that none of these bylines are, 
     
     
  
 
 
	 02:23:15
     ◼
      
     ► 
     I don't think from their tech desk either. 
     
     
  
 
 
	 02:23:17
     ◼
      
     ► 
     Like I think this is the DC desk or something like that. 
     
     
  
 
 
	 02:23:21
     ◼
      
     ► 
     - Yeah, I think so too. 
     
     
  
 
 
	 02:23:22
     ◼
      
     ► 
     - I don't know if the tech editors were involved in editing. 
     
     
  
 
 
	 02:23:26
     ◼
      
     ► 
     I haven't been to a good New York media cocktail party 
     
     
  
 
 
	 02:23:30
     ◼
      
     ► 
     in a little while. 
     
     
  
 
 
	 02:23:31
     ◼
      
     ► 
     So I don't have the gossip on like who actually edited this. 
     
     
  
 
 
	 02:23:35
     ◼
      
     ► 
     But still Business Week is arguably 
     
     
  
 
 
	 02:23:39
     ◼
      
     ► 
     one of the highest standard publications that exists. 
     
     
  
 
 
	 02:23:42
     ◼
      
     ► 
     So they're not, I would be really surprised 
     
     
  
 
 
	 02:23:45
     ◼
      
     ► 
     if they kind of flubbed the, 
     
     
  
 
 
	 02:23:48
     ◼
      
     ► 
     I don't know if they have fact checkers, 
     
     
  
 
 
	 02:23:50
     ◼
      
     ► 
     but if they flubbed the diligence on it. 
     
     
  
 
 
	 02:23:53
     ◼
      
     ► 
     - I just think it all comes down to the, 
     
     
  
 
 
	 02:23:55
     ◼
      
     ► 
     they took, they bought a bill of goods 
     
     
  
 
 
	 02:23:57
     ◼
      
     ► 
     from these national security sources 
     
     
  
 
 
	 02:23:59
     ◼
      
     ► 
     whose goal was specifically just to fan the flames 
     
     
  
 
 
	 02:24:02
     ◼
      
     ► 
     of a trade war. 
     
     
  
 
 
	 02:24:03
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     So they've got sources who told them 
     
     
  
 
 
	 02:24:05
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     the things they're saying sources told them, 
     
     
  
 
 
	 02:24:06
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     ► 
     but I think the sources are the ones who were full of shit 
     
     
  
 
 
	 02:24:09
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     ► 
     or exaggerating or were vague upfront. 
     
     
  
 
 
	 02:24:12
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     And then when asked, could it have been like this, 
     
     
  
 
 
	 02:24:15
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     ► 
     that they were like, yeah, yeah, sure, whatever. 
     
     
  
 
 
	 02:24:18
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     ► 
     You know, they just wanted to see the story in print 
     
     
  
 
 
	 02:24:20
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     ► 
     because it makes China look bad. 
     
     
  
 
 
	 02:24:22
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     ► 
     - Terrible, yeah. - Anybody who believes 
     
     
  
 
 
	 02:24:23
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     ► 
     the story, it makes China look absolutely terrible. 
     
     
  
 
 
	 02:24:26
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     ► 
     And of course, China's official statement was so cryptic. 
     
     
  
 
 
 
	 02:24:32
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     ► 
     Like they didn't do themselves any favors 
     
     
  
 
 
	 02:24:34
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     ► 
     by issuing a statement that was sort of a non-denial denial. 
     
     
  
 
 
	 02:24:39
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     ► 
     Like who knows what's going on in cyberspace? 
     
     
  
 
 
	 02:24:42
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     ► 
     I think the Chinese statement 
     
     
  
 
 
	 02:24:44
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     ► 
     literally used the word cyberspace. 
     
     
  
 
 
 
	 02:24:46
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     ► 
     By the way, you have to look at the supermicro.com 
     
     
  
 
 
	 02:24:50
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     ► 
     homepage. It looks like it was made on Adobe fireworks. This is a very 2002 homepage. 
     
     
  
 
 
	 02:25:00
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     ► 
     Oh, I would say 1998. It's not even retina. It's all rendered in graphics and none of 
     
     
  
 
 
	 02:25:04
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     ► 
     the graphics are retina resolution. So everything looks blurry. 
     
     
  
 
 
	 02:25:08
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     ► 
     Has an amazing drop shadow that is cropped so you can see the hard edge on the shadows. 
     
     
  
 
 
	 02:25:14
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     ► 
     I will put a link to the Supermicro website in the show notes. Boy, Supermicro, I don't 
     
     
  
 
 
	 02:25:19
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     ► 
     if they've recovered when I checked it, they lost like their stock price took like a 50% 
     
     
  
 
 
	 02:25:23
     ◼
      
     ► 
     hit. All right. I got, I'll put a link to that recode story in there too. All right. 
     
     
  
 
 
	 02:25:26
     ◼
      
     ► 
     I guess we should wrap it up. We've gone on long enough. I don't really have much more 
     
     
  
 
 
	 02:25:30
     ◼
      
     ► 
     to say about this big hack other than that. It's crazy. I don't either. We'll see. I mean, 
     
     
  
 
 
	 02:25:35
     ◼
      
     ► 
     I'm surprised there hasn't been anything corroborating it or, or, you know, adding it. And they supposedly 
     
     
  
 
 
	 02:25:43
     ◼
      
     ► 
     were reporting this for a year. So I don't know. Well, the thing that to me, you can't 
     
     
  
 
 
	 02:25:48
     ◼
      
     ► 
     prove a negative, but it's very, very suspicious to me that we don't still have corroboration 
     
     
  
 
 
	 02:25:53
     ◼
      
     ► 
     because supposedly it was thousands of servers and they're out in the real world for anybody 
     
     
  
 
 
	 02:25:58
     ◼
      
     ► 
     who knows their shit around a motherboard to say, "Yeah, here it is. Here's one of these 
     
     
  
 
 
	 02:26:04
     ◼
      
     ► 
     motherboards and here's this rogue chip." The fact that we haven't gotten that yet is, 
     
     
  
 
 
	 02:26:09
     ◼
      
     ► 
     to me, very suspicious. Again, it doesn't prove anything, but as time goes on and if 
     
     
  
 
 
	 02:26:13
     ◼
      
     ► 
     if it continues that nobody can show one of these compromised boards, 
     
     
  
 
 
	 02:26:17
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     ► 
     it sure looks like a bogus story. 
     
     
  
 
 
	 02:26:19
     ◼
      
     ► 
     Agree. Yeah. Dan, thank you for your time. Everybody can read your work. 
     
     
  
 
 
	 02:26:25
     ◼
      
     ► 
     Your team's fine work at recode.net. 
     
     
  
 
 
	 02:26:29
     ◼
      
     ► 
     Dot net dot net is where all the best domains are. Frankly, that is correct. 
     
     
  
 
 
	 02:26:33
     ◼
      
     ► 
     And of course they can follow you on, on Twitter at from dome F R O M E D O M E. 
     
     
  
 
 
	 02:26:38
     ◼
      
     ► 
     It's always good to see him. If I might plug one thing, of course you can plug. 
     
     
  
 
 
	 02:26:42
     ◼
      
     ► 
     anything. I took the summer off because I was very busy at work, 
     
     
  
 
 
	 02:26:46
     ◼
      
     ► 
     but I'm relaunching my travel slash credit card points 
     
     
  
 
 
	 02:26:51
     ◼
      
     ► 
     newsletter slash blog at points party.com. Please sign up if you 
     
     
  
 
 
	 02:26:56
     ◼
      
     ► 
     if you want a friendly guide to the complex world of chase 
     
     
  
 
 
	 02:27:00
     ◼
      
     ► 
     Sapphire and MX platinum and American Airlines and all the 
     
     
  
 
 
	 02:27:03
     ◼
      
     ► 
     alliances how to get the most out of your points, make them go 
     
     
  
 
 
	 02:27:08
     ◼
      
     ► 
     farther have very posh hotel free hotel stays like I do around the world or sit 
     
     
  
 
 
	 02:27:13
     ◼
      
     ► 
     in the kind of airline seats that give you pajamas check it out I am so glad 
     
     
  
 
 
	 02:27:20
     ◼
      
     ► 
     that you've got your reinvigorated to do points party calm because I back at it 
     
     
  
 
 
	 02:27:25
     ◼
      
     ► 
     it's it's the sort of thing that I really really care about but I don't 
     
     
  
 
 
	 02:27:28
     ◼
      
     ► 
     care enough about to do the research and so what I want is you to just tell me 
     
     
  
 
 
	 02:27:32
     ◼
      
     ► 
     what to do that's the plan I'm gonna do the research and yeah I should have a 
     
     
  
 
 
	 02:27:37
     ◼
      
     ► 
     new newsletter out within a week or so. I can't wait. Well, everybody, I'll put that in the show 
     
     
  
 
 
	 02:27:42
     ◼
      
     ► 
     notes as well, but at pointsparty.com, I highly recommend it. And Dan really does. He really does 
     
     
  
 
 
	 02:27:47
     ◼
      
     ► 
     know this stuff. And so what I fall asleep reading every night.