129: ‘90 Minutes or Bust’ With Guest Ben Thompson
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90 minutes or bust. I think we have the title already.
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I remember when people used to complain when the show was over an hour.
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Yeah, and then you just gave up on it. I got bitter actually because someone recommended
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my podcast on Twitter, which I appreciated, and which I will add because people are going to
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bitch that I'm recording with you and I haven't recorded Xplo all summer. We're going to record
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the next episode later later today. So I'm back. I'm podcasting. But someone's like, oh, yeah,
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but the problem is, you know, all those podcasts go on forever. They need some good editing. I'm
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like, I spend hours every week editing our podcast to keep it to an hour. Don't let me in with
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Gruber. I was very I was upset. Well, I know what they mean, though. I and I, you know, it would be
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a very different show, though. You know, it's, it's, have you heard of this? The slack? I think
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I think it's called the Slack Variety Pack.
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- No, I don't think so.
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Yeah, Slack Variety Pack.
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If you just Google Slack Variety Pack, you'll find it.
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So it's a podcast that Slack is sponsoring-ish.
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It's not, the people who are making it
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are not Slack employees,
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but they don't even get names or credit.
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And this is all, you know, as by design.
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But it's so, you know, it's sort of like
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the way that like,
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I think like, wasn't like the Milton Berle show,
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like the Texaco Star Hour or something like that.
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The Texaco is something, you know.
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So it's just a podcast with the name,
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the Slack Variety Pack,
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and there's very, very minimal Slack promotion in it.
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But it's like each little 20 minute episode
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is like a series of three or four minute,
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very edited, like NPR style segments.
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It's sort of like NPR for nerds.
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- Right. - And it's really good.
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I did an interview with them for an episode
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that's coming up, probably not, maybe like a month,
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seems like they're like a month ahead
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or something like that.
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But I listened to a few episodes before I agreed to do it
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and I was blown away.
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It's like NPR, very edited, tightly, tightly edited.
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Which is great and I love it
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and I've subscribed to the Slack Variety Pack
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And in theory, I could do a show that is similarly edited.
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I mean, and, you know, but I don't.
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- But I think it's fine though,
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because like this ends up being,
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and you put it as like the director's commentary
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for "Daring Fireball,"
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which, you know, is very tightly written and edited.
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So it kind of makes sense that it's the opposite.
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And yeah, I think both serve a role.
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I mean, the talk show is great
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when you're like cleaning house or something.
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and it's, or I mean, now you know where I categorize you.
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- Right, or driving, walking on, doing errands
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or something like that.
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No, it's exactly, to me though,
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that those two forms are very traditional in radio,
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where MBR has been NPR
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and has done these tightly edited segments.
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I mean, for those of you outside the States,
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NPR is, the US is National Public Radio,
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and it's very, I would say,
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I think it's outstanding quality and very well regarded.
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And they have shows like All Things Considered
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and what was the show that was,
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Ira Glass's show, This American Life.
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- This American Life, yeah.
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- That are famous for the quality of the writing
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and the broadcasting, but also they're tightly edited.
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And on the other side, talk radio has been a thing
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as long as there's been radio.
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And that's more like what my podcast is like.
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And most of the podcasts in our racket are like.
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It is funny that I think we have this mini discussion every time I'm on because I think
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you messaged me 90 minutes or bust and I think I just replied with a straight LOL.
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I'm surprised it wasn't an emoji.
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Yeah, I'm rusty.
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I'm a little off my game.
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What would be the emoji?
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I'm jet lagged too.
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I'm jet lagged too.
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I'll get out.
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It's 6.53 am here and I've been awake for like six hours.
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What would be the emoji you would throw at me?
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- I really like the emoji with the one eye open
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and the tongue sticking out.
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- Right, I gotcha.
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You've had a busy summer.
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You were traveling in the States
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and now you're back on the other side of,
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what do we call the Atlantic, the pond.
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What do we call the Pacific?
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- The Pacific is the big pond, I don't know.
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- It's definitely a lot bigger than the Atlantic,
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I'll tell you that.
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- I'm sure that's exactly what,
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well, I know, in fact, I've done it.
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I know what it feels like when you're flying over it.
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- I had a particularly rough one this time because,
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Yes. I mean, it was just me and my two kids. My wife every summer comes back a
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couple weeks early. We've only done two summers. But that's like her annual
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vacation. She gets two weeks of filming around. But I realized that I haven't
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done the like, because my parents are in the Midwest, so go from Chicago to Taipei,
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there's no direct flight. So you have to connect. And prior to that, we were in
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Seattle. And then last year, we did an overnight stay in Seoul, Korea on the way
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back. I hadn't done the one trip all the way in a while. So I forgot just how brutal it
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was. Then to make it worse, our flight going got moved forward an hour and a half and our
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flight going back got delayed. So it actually ended up being 26 hours door to door. Two
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hours at the airport in Chicago. So yeah, it was rough. The kids were awesome. They
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were pretty experienced at this point. But man, it was hard.
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O'Hare? Had to be O'Hare. Yeah, O'Hare. My parents are in this weird spot. They're
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outside Madison but to the south of Madison where they're far enough from the Madison
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Airport and close enough to O'Hare, it doesn't make sense to fly from Madison, but that means
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you have to drive two hours to O'Hare, which just adds a whole layer of stink on top of
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the entire endeavor.
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I was thinking of Midway, which is…
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Oh, that's awesome.
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Midway doesn't make any sense for international travel.
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Yeah, I think that…
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I hate Southwest, but I think most of it's because in Chicago it's only Midway, which
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which is on the south side of Chicago,
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and it is just awful to get to.
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So I've sworn off that.
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- It's good though.
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For me, I've liked it over the years
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because it's good if you just wanna go to downtown Chicago.
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- Right, that's right.
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- You fly into mid, and Southwest has tons of flights
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every day between Philly and Midway.
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So you have tons of options,
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and then you get off and you just walk right over
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to whatever, the CTA, and you get a card,
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20 bucks on it and it's like the end point for the I think it's the orange line you don't have to like pay attention
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You just get on an orange train and next thing, you know, you're downtown. It's actually pretty pretty good
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But for anything else, you know, you gotta go to a hair
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But it's good though. I mean I mean air travel. I mean it sounds so cliche but like I
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Used to swear off
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You know, I I phoned I've been doing this for what 13 years now and I saw off ever flying us airline or the Pacific
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But I've jumped full back in with United
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Basically because they have all their cross-specific planes now have Wi-Fi and power at their seats.
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Which is, it's unbelievable what it, I mean, yeah I know the whole Wi-Fi thing has been done, but because they actually have satellite Wi-Fi which works way better than that go-go crap.
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And it's relatively, it's stunningly cheap, it's like $16 or $17, and man it just transforms the whole flight.
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Oh my god, this is gonna, we're easily on pace for a 90 minute show since we haven't even touched any.
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- I'm not touching it.
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Can I just tell you I had the worst go-go experience ever
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a few weeks ago.
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I'm trying to remember if it was coming home from WWDC.
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That would be months ago, but it was sometime this summer.
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Might have been coming home from WWDC.
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And Amy was out with me, and we're flying home
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on US Airlines/American.
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It's all one thing now, but they've, I don't know.
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They're like in this weird one boat,
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one foot in one boat and one foot in the other.
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- Right. - State right now.
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We get on, and I've, 'cause of Philly,
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Philly is a huge US air hub and has been forever,
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so I mean, that's where I'm platinum
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and that's where I fly all the time.
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And I always just book my go-go when I get on the plane.
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That's what I've always done.
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And I've heard that you're supposed to book
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a day in advance or whatever,
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and it just never occurred to me.
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So we get on the plane and I'm looking at the go-go options,
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and there are no options to get service
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for more than an hour other than,
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and the hourly rate was, I don't know, onerous.
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It was really expensive,
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other than signing up for a monthly subscription.
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- And then you can't unsubscribe, right?
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- Yeah, when you get a monthly subscription to Go-Go,
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there is no way to cancel it.
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You have to call them or email them.
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- Which you can't do from a void.
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- And it's 50 bucks.
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- Oh, they're a terrible company.
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I mean, it seems criminal,
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but I did have a flight later that month,
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and I knew I was flying at the,
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it was, it had to be WWDC,
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'cause I knew it was June,
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and I knew I was flying again at the end of June.
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And I thought, you know, it actually would work out almost,
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you know, like the 50 bucks isn't that bad, so I did it.
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I felt so bad, but I was watching, it was so fun.
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It felt bad, but I was watching this woman
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one row up across the aisle from me on her tablet.
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And I think it was actually, it was interesting for a few reasons.
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I think it was a Kindle tablet, not an iPad.
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And it's very unusual for me to see people using tablets on,
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you know, regular consumer type people using consumers on iPads.
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And all she was doing was over and over and over again trying to get on the Wi-Fi
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and get the, you know, just let me pay for Wi-Fi for this flight.
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And she's looking at the options and she's like, and I could see, and
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she was like reading all the fine print and thinking, you know,
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I could see what she was thinking, you know,
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that there must be some little fine print thing
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like click here to just get a pass for this flight.
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And she couldn't find it.
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She spent like 25 minutes trying to sign up for Wi-Fi.
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- Well, what's bad is, I mean,
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obviously they have a monopoly and a captive audience,
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all that sort of stuff and all, you know,
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no real incentive to provide decent service.
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But the thing that's kind of nasty is I use them.
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I used to use them a lot when I,
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I used to travel a lot with Microsoft.
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And so I had like a monthly account or whatever like that.
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And so I experienced the impossible to cancel thing.
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Um, but they now, if you sign up, they.
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Opt you into storing your credit card with them and give
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you no option to opt out.
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And so like they will keep your credit card no matter what.
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And then, so I, I, I bought it and then I logged in and immediately
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remove my credit card and needs to say four days later, I get on return
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flight and my credit card is still there.
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So not only do they opt you in without, without giving you an option, they
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actually failed or lied to actually remove
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when I told them to.
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Yeah, they're an awful company.
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And the satellite-based stuff is so much better.
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I think they're watching satellite service,
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but yeah, I hope they die.
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I mean, they're, it's really bad.
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- The only thing that's good about the monthly plan
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is it seems like if you do agree to this $50 a month thing,
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you can then have your laptop on
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and put it away under a seat or something,
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and then you get out your iPhone,
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you can get on with your iPhone.
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And then when you go back to your iPad, it's still on.
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As opposed to the, every time you log on
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with a second device, you're logged out
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of the previous device that you--
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- Oh, interesting.
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That's nice, yeah, for sure.
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All right, well, we're not gonna,
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we have to do this 90 minute thing.
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- Yeah, we're gonna get it, we'll make it.
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Best flight--
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- Not like anything happens in August, so.
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- Best customer service flight experience I've ever had
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was a Southwest flight out of Midway.
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it was at one of the C4 conferences, so it was probably like 2007 or 2008. And in
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Philadelphia, the subway lines are colored and like the blue line runs
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east-west, orange line runs north-south, and there aren't like, there aren't
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multiple colors on the same track. And I knew from previous years that to get out
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to Midway, I knew which it was this, you know, because it was the same hotel, you
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I go to the station, go up the steps,
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and take an orange train on the right.
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And that'll be going the right direction.
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I remembered it.
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And so it was me and another guy
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who was at the conference, actually.
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And actually, I guess I was the one who raced up.
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I raced up the stairs and there was a train already there.
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And I was like, this is my lucky day.
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And I jump into the train and I look
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and I recognized a face from the CIFAR conference,
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like somebody else who attended.
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Didn't know him.
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I think he knew who I was.
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So I sat down and we just started talking.
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and we made quick friends,
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and it was a great way to pass the time.
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And then all of a sudden I thought,
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"You know, this is taking longer than it usually does."
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We like, we look out the window,
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and it does not look anything like what I remember
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the trip to Midway looking.
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And it ends up that in Chicago,
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they have multiple colored trains
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that take the same track. - The same life, right.
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- Actually, maybe it was my fault.
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It might've been that we were going up the steps together,
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and I told them, "Quick, get on."
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Now that I think about it.
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If you're out there--
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- If you're down in the loop, yeah,
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they're all on the same track.
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- I don't remember this fellow's name,
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but if you're out there listening to the show
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and you remember this, I'm very sorry.
00:13:28
◼
►
Well, it ends up we were way out in North Chicago
00:13:31
◼
►
and it was not a good neighborhood.
00:13:34
◼
►
And we asked, got off, we recognized the interstate,
00:13:39
◼
►
got off and I asked a CTA employee,
00:13:40
◼
►
hey, what's the best way we can get a cab?
00:13:43
◼
►
And they were like, get back on the train
00:13:45
◼
►
and go all the way back downtown.
00:13:47
◼
►
And I'm like, are you joking?
00:13:49
◼
►
And they're like, there are no cabs out here.
00:13:50
◼
►
There's no cabs.
00:13:52
◼
►
So that's really, and I was like, are you serious
00:13:56
◼
►
that that's like the best way?
00:13:57
◼
►
And they're like, yeah, the best way for you
00:13:58
◼
►
to get to Midway would be to get back on the same train
00:14:00
◼
►
you were just on going the other way,
00:14:01
◼
►
go all the way back down to where you were
00:14:03
◼
►
and wait for the train that you should have gotten on.
00:14:06
◼
►
So what I'm doing is I take out my cell phone
00:14:09
◼
►
and call Southwest and I'm thinking I am screwed.
00:14:14
◼
►
and during Fireball was just barely off the ground,
00:14:18
◼
►
rebooking for hundreds of dollars more
00:14:21
◼
►
was gonna be seriously an expense
00:14:23
◼
►
that I was not prepared for.
00:14:25
◼
►
I call Southwest and tell 'em,
00:14:26
◼
►
and the woman says, "Hi, I have another flight
00:14:30
◼
►
"leaving 70 minutes after the one you were on.
00:14:33
◼
►
"How about that one?"
00:14:34
◼
►
And I was like, "Yeah, how much is it gonna cost?"
00:14:35
◼
►
She was, "Nothing."
00:14:36
◼
►
I was like, "Really?"
00:14:38
◼
►
And she was like, "Yeah, it's the same price,
00:14:40
◼
►
"so don't worry about it."
00:14:41
◼
►
that will make you a happy customer for a very long time.
00:14:45
◼
►
- I was like, I'm going to be about an hour late,
00:14:48
◼
►
so that is absolutely perfect.
00:14:50
◼
►
And she was like, okay, thanks for flying Southwest.
00:14:52
◼
►
And it took like three minutes,
00:14:55
◼
►
and I went from having an absolutely horrible day
00:14:58
◼
►
to having, I actually felt better
00:15:00
◼
►
than if I had just made my flight.
00:15:02
◼
►
- That's the thing, that is the thing
00:15:03
◼
►
about customer service that, there's two things,
00:15:07
◼
►
I think about customer service
00:15:08
◼
►
and also about like just buying stuff,
00:15:10
◼
►
that makes such a difference. I mean, a good service experience can actually make something
00:15:16
◼
►
better than it was originally. Like even if you're dealing with a broken product or something
00:15:19
◼
►
like that. I had to do the, you know, I had to do the, I also got my Apple watch replaced.
00:15:24
◼
►
I think we talked about this on Twitter or whatever. The Taptic Engine was failing, but
00:15:29
◼
►
yeah, I mean, it's still not the, you walk in and they give you a new one on the spot
00:15:34
◼
►
because they now they have to mail them in with the watches, but still it took two days
00:15:38
◼
►
and they called me up and they gave me a brand new watch and like the fact I didn't have to like
00:15:44
◼
►
hassle them about it or like you know it's it's just it makes a big difference for sure yeah
00:15:49
◼
►
but that it's interesting though you mentioned the the uh I'm gonna I'm gonna hijack the conversation
00:15:54
◼
►
okay um because why you're here obviously a big thing about if you were up in the middle of
00:15:59
◼
►
nowhere was now you could call an uber much more easily and they're much better at serving you know
00:16:03
◼
►
serving underserved areas than than cabs have ever been.
00:16:07
◼
►
Yeah, I do. I wonder about that.
00:16:09
◼
►
Yeah, well, the Uber thing is interesting in general, but I do
00:16:13
◼
►
hope at some point we get to the the Uber this is a long
00:16:16
◼
►
extended segue to like cars and ride sharing and all this and I
00:16:21
◼
►
am I would love to get your thoughts about the the
00:16:25
◼
►
seemingly all but confirmed Apple car because I am still a
00:16:30
◼
►
little baffled about the whole thing. But we don't need to do
00:16:32
◼
►
to now, but I would love to.
00:16:35
◼
►
- Yeah, well, why don't I take a moment here
00:16:38
◼
►
as we rocket towards our 90 minute episode length.
00:16:42
◼
►
I'll take a moment here and thank our first sponsor
00:16:44
◼
►
and then we can do that.
00:16:45
◼
►
We can just talk about the Apple Car stuff
00:16:46
◼
►
that's popped up in the last month or so.
00:16:50
◼
►
'Cause I don't think I've talked about it
00:16:51
◼
►
and I know you haven't because you've been off the air.
00:16:54
◼
►
But let me take a moment and thank our first sponsor.
00:16:56
◼
►
It's our good friends at Harry's.
00:17:01
◼
►
go to harrys.com and use the promo code "THETALKSHOW"
00:17:04
◼
►
and you'll save five bucks off your first purchase.
00:17:07
◼
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What do they sell?
00:17:08
◼
►
Harry's offers high quality razors and blades
00:17:12
◼
►
for a fraction of the price of the big name razor brands.
00:17:16
◼
►
Harry's was started by two guys who wanted a better product
00:17:19
◼
►
without paying an arm and a leg.
00:17:21
◼
►
The story I remember hearing was that one of the founders
00:17:23
◼
►
was traveling or something, forgot his razor,
00:17:26
◼
►
went into the drugstore, big name drugstore
00:17:30
◼
►
right next to the hotel he was staying at
00:17:32
◼
►
and couldn't even get it because the blades and everything
00:17:35
◼
►
were locked behind those plexiglass cabinets
00:17:37
◼
►
with a padlock and you have to find an employee
00:17:40
◼
►
of the store and get him to come over
00:17:42
◼
►
and unlock the padlock and then you get
00:17:44
◼
►
to actually buy the stuff and it's like,
00:17:45
◼
►
why can't I just buy this stuff?
00:17:48
◼
►
And that's where he got the idea that, you know,
00:17:51
◼
►
this is a perfect thing to sell online.
00:17:53
◼
►
Really, really serious company though.
00:17:56
◼
►
They make their own razor blades.
00:17:58
◼
►
They bought an old blade factory in Germany.
00:18:01
◼
►
They were buying the blades from them
00:18:02
◼
►
and they liked the blades they were getting so much.
00:18:04
◼
►
They just bought the factory.
00:18:06
◼
►
That must be nice if you can do that.
00:18:09
◼
►
These are high quality, high performing German blades
00:18:12
◼
►
crafted by shaving experts, giving you a better shave
00:18:15
◼
►
that respects your face and wallet.
00:18:17
◼
►
They offer factory direct pricing.
00:18:20
◼
►
That's how they sell these quality blades, so much cheaper.
00:18:24
◼
►
'Cause they make 'em in their factory
00:18:27
◼
►
and then they package 'em up
00:18:28
◼
►
and then they just ship them right to you.
00:18:29
◼
►
And there's no middleman, no distributors,
00:18:31
◼
►
no retailers, nothing like that.
00:18:33
◼
►
That's how they cut the price in half.
00:18:35
◼
►
And it really is about half the price.
00:18:38
◼
►
Their starter set is an amazing deal.
00:18:40
◼
►
15 bucks gets you a razor moisturizing shave cream
00:18:44
◼
►
or gel, your preference, and three razor blades.
00:18:47
◼
►
I got my starter kit years ago.
00:18:51
◼
►
Whenever, you've been listening to the show for a long time,
00:18:53
◼
►
you know how long Harry's has been a sponsor.
00:18:55
◼
►
They sent me one of these years ago
00:18:56
◼
►
when I first got started.
00:18:57
◼
►
And I've looked at it recently.
00:19:00
◼
►
It looks brand new.
00:19:01
◼
►
It looks absolutely like mint condition.
00:19:03
◼
►
It really does hold up.
00:19:04
◼
►
And I just keep it on a shelf in the shower.
00:19:07
◼
►
I mean, it's not even, it's not like I baby it
00:19:10
◼
►
or anything like that.
00:19:10
◼
►
Really high quality stuff.
00:19:12
◼
►
Replacement blades are two bucks each or less.
00:19:17
◼
►
You can get eight pack for 15 bucks,
00:19:18
◼
►
16 pack for just $25.
00:19:21
◼
►
Really, really great stuff.
00:19:23
◼
►
And really nice packaging.
00:19:26
◼
►
great heavy feel to the blade.
00:19:28
◼
►
Everything is just really nice.
00:19:29
◼
►
My dad, out of the blue, unprompted by me,
00:19:32
◼
►
I guess he like loads my website,
00:19:34
◼
►
I don't know, once a week or something like that,
00:19:37
◼
►
just to see what I'm up to.
00:19:38
◼
►
Not the sort of person who buys stuff like this online.
00:19:44
◼
►
He told me he saw that they were a sponsor of my thing.
00:19:48
◼
►
I swear to God, I didn't tell him go buy this.
00:19:49
◼
►
He went and did it on his own.
00:19:51
◼
►
He was like, man, this is really nice.
00:19:53
◼
►
So there's a testimony.
00:19:55
◼
►
dad Bob Gruber tells you that Harry's razor blades and shaving cream are
00:20:01
◼
►
really nice. Also my dad is a notorious cheapskate. Does not listen to the show. I
00:20:07
◼
►
hope he doesn't. But he's pretty tight-fisted. Thought it was a great
00:20:13
◼
►
deal. In fact, I don't think he would have done it if not. So there you go.
00:20:17
◼
►
There's a testimony from my dad. Go check them out. Like I said, go to harrys.com
00:20:23
◼
►
and use the promo code "Talkshow".
00:20:26
◼
►
Know the, I don't know what I said at the beginning of the read, but at the end here,
00:20:30
◼
►
just remember, "Talkshow", know the, and you will save five bucks off your first purchase.
00:20:35
◼
►
So that $15 starter kit is just ten bucks.
00:20:38
◼
►
My thanks to Harry's.
00:20:40
◼
►
So how did you end up with a Mac way back in the day if your father was a notorious
00:20:47
◼
►
Oh, that's a great question.
00:20:50
◼
►
Well, first part is, and I've told this before,
00:20:54
◼
►
when I was growing up, I did not own a computer.
00:20:56
◼
►
And because my parents would not buy me one,
00:21:01
◼
►
and a lot of my friends were having trouble
00:21:03
◼
►
getting their parents to buy them a computer.
00:21:05
◼
►
They were relatively expensive in the 80s.
00:21:07
◼
►
And the line most of my friends got was,
00:21:09
◼
►
I'm not gonna spend all that money,
00:21:11
◼
►
you're not gonna use it.
00:21:12
◼
►
And my parents' explanation to me was,
00:21:14
◼
►
we're not gonna buy you a computer
00:21:15
◼
►
because if we do, you're never gonna leave the house.
00:21:19
◼
►
This is true.
00:21:20
◼
►
And I resented it deeply, 'cause I wanted nothing
00:21:22
◼
►
in the world more than a computer.
00:21:24
◼
►
But I have to say that there was, you know,
00:21:27
◼
►
there's some merit to their argument,
00:21:29
◼
►
and they in some ways knew me better than perhaps,
00:21:32
◼
►
you know, I know myself.
00:21:34
◼
►
And I, you know, I don't know,
00:21:36
◼
►
I certainly read a lot more books and novels as a teenager
00:21:39
◼
►
than I would have if I owned a computer.
00:21:42
◼
►
- That's interesting, because like I tend to kind of like
00:21:46
◼
►
resent my parents for a similar reason.
00:21:48
◼
►
Like they, I didn't really, you know, have access to a computer or was never really pushed in that direction, even though like, you know, kind of wonder like, well, if I had been into that before I went to school, like what, you know, what track would I be on now?
00:22:02
◼
►
Would I be, you know, a, a programmer?
00:22:05
◼
►
Would I have started my own company or whatever, blah, blah, blah.
00:22:07
◼
►
And, um, obviously in, in the end, it ended up working out pretty well to end up having much more of a kind of literary background, a lot of reading, um, water writing.
00:22:17
◼
►
I did the student paper thing as well.
00:22:19
◼
►
But it's interesting you kind of put it,
00:22:21
◼
►
say that word resentment,
00:22:23
◼
►
'cause it's something I thought about as well.
00:22:25
◼
►
But it actually probably turned out for the best.
00:22:28
◼
►
- And in high school, now I did have a pretty good
00:22:30
◼
►
computer science teacher in high school,
00:22:34
◼
►
and we had a little lab.
00:22:35
◼
►
Mostly Apple, I guess by the time I got to high school,
00:22:39
◼
►
they were mostly Apple II GS's,
00:22:41
◼
►
and I think there was one Macintosh.
00:22:45
◼
►
And I appreciated the Macintosh greatly.
00:22:48
◼
►
I really did, and I enjoyed my time on it.
00:22:50
◼
►
But I chose to spend most of my time on the 2GS
00:22:54
◼
►
'cause that's where I was most familiar.
00:22:55
◼
►
And for writing the programming assignments I had,
00:22:58
◼
►
I was most familiar with the tools.
00:23:00
◼
►
But then when I went to college in 1991 at Drexel,
00:23:05
◼
►
you had to have access to a Macintosh.
00:23:07
◼
►
Now that didn't mean you had to buy one,
00:23:08
◼
►
'cause there was a lab, but I mean,
00:23:10
◼
►
effectively though, it was highly recommended
00:23:12
◼
►
that all incoming freshmen buy one.
00:23:14
◼
►
And the student discounts at the time were tremendous.
00:23:17
◼
►
I think it was close to 50% off.
00:23:19
◼
►
It might have been like 40% off.
00:23:22
◼
►
- So I got a Macintosh when I was a freshman in college.
00:23:26
◼
►
And it was a big reason,
00:23:27
◼
►
one of the reasons I wanted to go to Drexel
00:23:29
◼
►
is that I knew that if I got a computer
00:23:30
◼
►
when I was a freshman,
00:23:31
◼
►
I certainly wanted it to be a Macintosh.
00:23:34
◼
►
- Interesting.
00:23:35
◼
►
Oh, it's funny.
00:23:36
◼
►
I mean, my parents tend to be more on the frugal side as well
00:23:41
◼
►
shall we say.
00:23:44
◼
►
I don't know, it's funny, I would not normally think of you as being frugal.
00:23:48
◼
►
Oh, I'm not.
00:23:49
◼
►
Nor of myself.
00:23:51
◼
►
So it's just, we, I think, had a similar reaction to that.
00:23:56
◼
►
No, my sister is, though. My sister's two years older.
00:23:59
◼
►
Oh, my sister is the same way. She's incredible.
00:24:02
◼
►
That's funny.
00:24:03
◼
►
Yeah, you know, knows where everything is, you know, actually balances the checkbook, etc., etc.
00:24:10
◼
►
knows which store has certain items that are cheaper than the other store.
00:24:14
◼
►
I'm so grateful for it. I honestly want to switch all my credit card usage to American Express just
00:24:19
◼
►
because their Apple Pay implementation actually shows every single charge. Whereas I also have
00:24:26
◼
►
a couple other cards. They only show the charge on your phone when you charge it
00:24:30
◼
►
with using Apple Pay. But American Express, every single charge with the card will show on your
00:24:35
◼
►
on your phone as a notification.
00:24:36
◼
►
- Yes, yeah.
00:24:37
◼
►
- Which I think is great because I don't wanna be bothered
00:24:40
◼
►
to go through my statement every month
00:24:42
◼
►
and make sure there aren't fraudulent charges.
00:24:44
◼
►
So the fact that it pops up every time is fantastic.
00:24:48
◼
►
It hurts me that only American Express does that.
00:24:51
◼
►
- I totally love that.
00:24:54
◼
►
Now is that, yes, and I know exactly
00:24:57
◼
►
where I was going with this.
00:24:59
◼
►
So that only works though with Apple Pay,
00:25:04
◼
►
even though it, like you said,
00:25:06
◼
►
you have to have an Apple Pay device.
00:25:08
◼
►
And that means, like for the couple of weeks
00:25:11
◼
►
over the last year where I've switched back
00:25:13
◼
►
to my iPhone 5S for testing,
00:25:15
◼
►
like when I first started testing iOS 9,
00:25:17
◼
►
I didn't wanna put it on my 6, so I put it on 5S.
00:25:21
◼
►
And I swear, not the size of the screen,
00:25:25
◼
►
the biggest thing that I missed
00:25:26
◼
►
was getting those Amex notifications.
00:25:29
◼
►
I honestly, there was a day where my heart skipped
00:25:32
◼
►
and I thought, wait a minute,
00:25:34
◼
►
Is this busted?
00:25:35
◼
►
I'm not getting, I was like, oh, it's because it goes through.
00:25:37
◼
►
It doesn't go through the Amex app.
00:25:39
◼
►
It goes through Apple Pay and what they call the wallet now, but used to be called Passbook.
00:25:44
◼
►
Well, it's wallet in, is it?
00:25:48
◼
►
I think it's still Passbook on iOS 8, which by the way, I've never, yeah, it's gotten
00:25:52
◼
►
a, I haven't put it, I haven't installed iOS 9 yet.
00:25:55
◼
►
I never installed anything early.
00:25:57
◼
►
You're smart, but I'm so used to iOS 9 that I'm talking about it as though it's the present
00:26:01
◼
►
It's that good to me.
00:26:03
◼
►
has gotten, even on iOS 8, it's so much better than it used to be. I've actually been pretty
00:26:10
◼
►
impressed with it. Does iOS 9 fix the removing flights or hotel stays that you've already done,
00:26:16
◼
►
like in the past? No, I don't think so. Ah, that's like the one killer.
00:26:20
◼
►
But like the whole like- Does it do them automatically?
00:26:21
◼
►
Yeah, because they stay in there. You have to dismiss each individually, which if you're
00:26:26
◼
►
traveling with your family and you have like four tickets on your passbook, you have to go through
00:26:31
◼
►
and dismiss each one individually, which is really annoying.
00:26:34
◼
►
But that said, the way it uses location and time data
00:26:38
◼
►
to have the thing there instantly available,
00:26:41
◼
►
I've been very impressed and happy with it.
00:26:43
◼
►
- Yeah, I really, really missed it when I went back.
00:26:47
◼
►
So anyway, that's how I got started with the Mac in 1991.
00:26:50
◼
►
Even though I knew it from the '80s,
00:26:52
◼
►
from having used it and spent some time on it
00:26:54
◼
►
in high school.
00:26:55
◼
►
What about you?
00:26:56
◼
►
- I started out with, when I went to school,
00:27:01
◼
►
I built my own PC and I actually started a little business on the side, putting PCs
00:27:07
◼
►
together for people. I was like, you know, Michael Dell prodigy or something.
00:27:10
◼
►
Um, but, uh, no, I, so I put it together in my own PC and upgrade it with
00:27:15
◼
►
different parts and all that, that was that I did that all the way through
00:27:18
◼
►
school. And then, uh, I didn't get a Mac.
00:27:21
◼
►
I got a Mac when I came to Taiwan in 2003.
00:27:25
◼
►
And I think I had a laptop that I bummed off like an ex-girlfriend or something.
00:27:29
◼
►
I think it was broke and like if I fix it, can I have it?
00:27:32
◼
►
Um, and, and I did fix it and then she wanted it back and then I had it.
00:27:35
◼
►
And you'll say at some point she could be my ex-girlfriend.
00:27:38
◼
►
I don't think it was about that.
00:27:39
◼
►
Um, but, uh, but yes, around that time, actually it was when the, uh, the first
00:27:46
◼
►
like flat screen iMac came out.
00:27:49
◼
►
Uh, not the, not the, not the one with the arm, the one where like
00:27:53
◼
►
the screen was the computer.
00:27:54
◼
►
Um, it was all white and like, I just thought that was just awesome.
00:27:58
◼
►
I used a Mac a bit in school, but mainly at the newspaper to do layout.
00:28:08
◼
►
But not much, but I thought that computer was so cool and I liked it so much that I
00:28:12
◼
►
ended up buying an iBook.
00:28:14
◼
►
I don't know what happened in the transition to buying that.
00:28:17
◼
►
But I didn't have any money then at all.
00:28:19
◼
►
I think it was probably just a matter of that got me in the door.
00:28:23
◼
►
So that was when Tiger, around Tiger, I think it was Panther, I think Tiger came out a couple
00:28:28
◼
►
months after that and yeah I use a Mac pretty much since then I was the
00:28:34
◼
►
head of like the Mac Club at Kellogg like because back you know helping
00:28:38
◼
►
people like actually Kellogg being a business schooler you know they provided
00:28:41
◼
►
they had Windows PCs but to use a Mac you know it's a little a little more
00:28:44
◼
►
difficult and so it kind of blew everyone's mind when I left Kellogg to go
00:28:48
◼
►
work at Microsoft because I was kind of known as the the Mac Apple guy but
00:28:55
◼
►
Microsoft is good. Windows, I think, this is really interesting actually. Windows isn't
00:29:01
◼
►
that bad. There's things I like about it better than a Mac. Some of the window management
00:29:06
◼
►
stuff I think is actually pretty great. And actually I've installed a couple of utilities
00:29:10
◼
►
on the Mac to replicate some of it. It's called BetterSnapTool. It lets you basically
00:29:15
◼
►
move Windows around with the keyboard. It's pretty great. There's a free endorsement.
00:29:23
◼
►
The problem with Windows, and this is kind of counterintuitive, was the application situation.
00:29:29
◼
►
The third-party apps just all sucked.
00:29:33
◼
►
Obviously the Microsoft apps were good and much better on Windows than they are on the
00:29:37
◼
►
Mac, but things like OmniFocus or a Twitter app, just all this basic stuff.
00:29:47
◼
►
The Mac was even back then, I guess it wasn't that long ago, but it was so much better than
00:29:54
◼
►
the Windows situation where everything, at best, you could find something third party,
00:29:59
◼
►
but it'd be super ugly.
00:30:00
◼
►
It just looked like crap and the monetization would be weird.
00:30:07
◼
►
Actually the biggest problem I had with using Windows was not Windows, it was not having
00:30:11
◼
►
enough apps, which at the time I told some people that and they totally didn't believe
00:30:15
◼
►
Oh, no, that's the big advantage Windows has but even by then for a consumer sort of I wasn't consumers working enterprise obviously, but but for
00:30:23
◼
►
Personal app usage the situation was was pretty dire even then and obviously it's it's only gotten worse since then
00:30:31
◼
►
Yeah, have you ever used a Moom?
00:30:33
◼
►
The couple of these utilities mo om
00:30:37
◼
►
It's I have I don't use it. I don't but if I were to use a Windows management utility
00:30:43
◼
►
- Yeah, it's probably what I would get.
00:30:44
◼
►
I'll put some links in here.
00:30:46
◼
►
Just another utility, you know.
00:30:49
◼
►
I kind of agree.
00:30:51
◼
►
I don't use any third party utilities for that anymore,
00:30:53
◼
►
but I do kind of agree that managing a bunch of open windows
00:30:57
◼
►
on OS X with the stock stuff is kinda convoluted.
00:31:02
◼
►
- It's kinda hard to--
00:31:04
◼
►
- Keep it orderly.
00:31:05
◼
►
- Once you get used to the snapping stuff,
00:31:06
◼
►
it's pretty awesome.
00:31:08
◼
►
- Truth be told, I haven't used Windows
00:31:12
◼
►
since like, I think I used it for like a few weeks
00:31:16
◼
►
on a contracting job in 2000.
00:31:18
◼
►
I don't know.
00:31:21
◼
►
- Yeah, no, which is understandable.
00:31:26
◼
►
- No, I mean, once I left, I went right back to the Mac.
00:31:31
◼
►
- Do they still have like the C drive, right?
00:31:33
◼
►
Like if you buy like a brand new Windows machine,
00:31:38
◼
►
you still have like a C drive, right?
00:31:40
◼
►
they do I think it might be less exposed like I think you know your default view
00:31:45
◼
►
in the explorer is more like you know your documents and pictures and stuff like that
00:31:49
◼
►
but that said there's aspects of Windows
00:31:53
◼
►
the Windows Explorer app like the actual file management that
00:31:56
◼
►
that are better than the Mac and like
00:32:00
◼
►
the way you can have I mean maybe it's more power user stuff but you can actually
00:32:03
◼
►
view the tree like the left
00:32:05
◼
►
and like have the apps on the right or you can like cut and paste
00:32:08
◼
►
Like, just, I don't know, I think it's one of those things
00:32:11
◼
►
where if you're always used to the Finder,
00:32:15
◼
►
you would think it odd,
00:32:16
◼
►
but if you've used it the other way,
00:32:18
◼
►
I don't know, I definitely--
00:32:19
◼
►
- Yeah, we will never finish in 90 minutes
00:32:21
◼
►
if we get started on the Finder,
00:32:22
◼
►
because I'm still not used to the OS X Finder.
00:32:25
◼
►
If you're used to the real Finder from the classic Mac OS,
00:32:30
◼
►
then it's all just ugly and brutal.
00:32:33
◼
►
That's where the action was.
00:32:36
◼
►
I think in general, Mac OS users and people who like the old Finder and Spatial Finder
00:32:42
◼
►
are what up.
00:32:43
◼
►
It seems to me tend to be more mouse-centric in their usage of the computer.
00:32:48
◼
►
Was that a fair characterization?
00:32:51
◼
►
I don't think so.
00:32:52
◼
►
I think for some people that is true, but I wasn't.
00:32:54
◼
►
And once you learned some of the keyboard shortcuts for the old Finder, it was great.
00:33:02
◼
►
command up would go up a level command in the list view,
00:33:07
◼
►
which is what everybody, you know, everybody's smart used.
00:33:09
◼
►
You could command left and right to close up,
00:33:12
◼
►
open and close levels of hierarchy,
00:33:14
◼
►
and option command left right to do the whole,
00:33:18
◼
►
you know, subfolders too.
00:33:20
◼
►
And then you can type ahead,
00:33:22
◼
►
and you could type ahead to select,
00:33:24
◼
►
you still can, a lot of these things still work,
00:33:25
◼
►
but in the old Finder, it never screwed you over
00:33:28
◼
►
and it kept stuff open, and you could do stuff like,
00:33:31
◼
►
You still can, but like, just start typing the first few letters of something and it selects the first thing that matches the first few letters.
00:33:38
◼
►
Without entering any kind of command or anything, you just type it.
00:33:41
◼
►
I don't know, I learned to use the keyboard very quickly with the old Finder.
00:33:46
◼
►
And it was always very fast and it never felt like I had to wait for anything.
00:33:49
◼
►
But that's another show. I'll save that show for when Syracuse is on.
00:33:54
◼
►
Yeah, I was going to say, I think my perspective is distorted by having him talk about the
00:34:01
◼
►
Spatial Finder.
00:34:04
◼
►
It's kind of been a multi-decade campaign at this point, I think.
00:34:09
◼
►
And we didn't even talk about Chromebooks either, which I actually do really like.
00:34:19
◼
►
What do you remember?
00:34:20
◼
►
Windows 95 came out this week was the 25th anniversary of Windows 95.
00:34:25
◼
►
No, because I didn't have a computer because I was in high school.
00:34:28
◼
►
So when I got a computer or when I built my computer, I think that Windows 98 had either just come out or was about to come out.
00:34:36
◼
►
So I think I started with Windows 98. I'd used Windows 95, but no, I wasn't part of the whole line up and do it.
00:34:47
◼
►
I was following like I was following the news at by that point
00:34:51
◼
►
I think I'd subscribe to actually I think I'd actually subscribe to some computer magazines
00:34:56
◼
►
I was still in high school like we did those old like fundraising drives, you know, resell magazines door-to-door
00:35:01
◼
►
Oh, yeah, just in retrospect just kind of ridiculous
00:35:04
◼
►
But so I was I was subscribed to a few of them. So I definitely followed it
00:35:09
◼
►
Even from afar but no I was not a part of it
00:35:13
◼
►
But I did enjoy your your your YouTube linking
00:35:17
◼
►
in response to it.
00:35:20
◼
►
- It was something.
00:35:22
◼
►
I thought it was, I still thought it was garbage.
00:35:25
◼
►
It was just better looking garbage than Windows 3.1.
00:35:28
◼
►
It did stop-- - Well, I mean--
00:35:30
◼
►
- It did stop your eyes from bleeding,
00:35:32
◼
►
but it did actually manage memory competently.
00:35:35
◼
►
- Yeah. - This is more
00:35:36
◼
►
than you could say for the Mac.
00:35:38
◼
►
- Well, you know, but the Mac at least, I don't know.
00:35:40
◼
►
I've favored user interface design over lower level,
00:35:44
◼
►
you know, Mac OS of the era definitely had problems,
00:35:46
◼
►
and it was showing its age.
00:35:49
◼
►
But I would say 1995, it wasn't quite even there yet.
00:35:52
◼
►
I would say at that point,
00:35:53
◼
►
there were still advantages to be had
00:35:55
◼
►
by having an operating system that was so low to the ground
00:35:58
◼
►
that memory wasn't managed like that.
00:36:03
◼
►
Well, I think it speaks to how good the user interface was.
00:36:07
◼
►
People talk about Apple dying,
00:36:09
◼
►
but the fact that they didn't die speaks to how good it was
00:36:13
◼
►
because the reality is on almost every conceivable metric
00:36:16
◼
►
feature angle, I mean the Mac was pretty hopelessly behind. It was way more expensive and way
00:36:22
◼
►
worse performance.
00:36:23
◼
►
Yeah, that was really, I think that it, by '96, '97 it was, the fact that the operating
00:36:32
◼
►
system was so crufty under the hood and that memory was all shared was definitely a problem
00:36:40
◼
►
that they knew and that's why, you know, that it came to a head and that's why they bought
00:36:43
◼
►
next. But the machines of the time were not unusable. They weren't bad. I mean, you know,
00:36:49
◼
►
you could make them bad, though. That was one of the things that people got. And if you used a stock
00:36:54
◼
►
Mac, this is the thing that people don't remember, if you used a stock Mac and you did not install
00:36:59
◼
►
third-party extensions, you would have a pretty stable experience. The thing that really kind of
00:37:06
◼
►
did that in were web browsers. It was even the good ones at the time had a tendency to really lock up
00:37:13
◼
►
up your machine.
00:37:13
◼
►
But the people who would complain and say like,
00:37:16
◼
►
I had a Mac in 1994 and it crashed all the time,
00:37:19
◼
►
they installed all of these system extensions
00:37:22
◼
►
that were all running in the same memory space
00:37:24
◼
►
as everything else.
00:37:25
◼
►
It was more or less like people were making
00:37:27
◼
►
their own operating system.
00:37:30
◼
►
- But that's a long story.
00:37:32
◼
►
- Yeah, we're doing everything we can
00:37:34
◼
►
to not meet our goal, I think.
00:37:36
◼
►
You mentioned before, let's move on,
00:37:41
◼
►
Let's talk about the Apple Watch and the Taptic Engine.
00:37:46
◼
►
I think that among the top problems with Apple Watch,
00:37:50
◼
►
now low these many months in,
00:37:51
◼
►
I think the Taptic Engine is one of the top problems,
00:37:55
◼
►
and probably the only hardware problem.
00:37:57
◼
►
Or no, I guess I have a second hardware problem.
00:37:59
◼
►
I have a list of three top Apple Watch problems,
00:38:02
◼
►
and one of them is the Taptic Engine,
00:38:03
◼
►
which I don't think is good enough.
00:38:05
◼
►
- Yeah, what's interesting is I think that's arguably
00:38:09
◼
►
killer feature of the watch. Like that was what I missed the most when I didn't have the watch for
00:38:15
◼
►
three days was back to buzzing in my pocket. Like that was really annoying. And so yeah, I think
00:38:23
◼
►
the fact that it's a hardware problem is magnified by the fact that it's so, I think, central to the
00:38:29
◼
►
value that the device does provide, which to me is all about, you know, is the notifications and
00:38:36
◼
►
and some of the complications.
00:38:38
◼
►
I have said for a long time and maintained
00:38:40
◼
►
that it was a mistake to launch with these hybrid apps.
00:38:42
◼
►
I think they just ruin the user experience.
00:38:46
◼
►
But the Taptic Engine is great,
00:38:48
◼
►
except for the fact that,
00:38:49
◼
►
especially in the stainless steel models,
00:38:50
◼
►
it seems to be failing for a lot of people.
00:38:53
◼
►
- Yeah, I think that,
00:38:58
◼
►
and do you think that's true?
00:38:59
◼
►
Do you think it's a lot of them in the stainless steel?
00:39:00
◼
►
'Cause that was what my review unit was that had a bad one.
00:39:03
◼
►
- That's what, I mean, based on Twitter responses,
00:39:05
◼
►
I mean, when I posted that mine is failing,
00:39:08
◼
►
I got quite a few responses
00:39:10
◼
►
and it seemed to be all stainless steel models
00:39:13
◼
►
that were having problems.
00:39:14
◼
►
And if you remember, I think it was the stainless steel
00:39:16
◼
►
models that were the most delayed too,
00:39:18
◼
►
getting out the door.
00:39:19
◼
►
Remember there was the story about like one supplier
00:39:22
◼
►
of taptic engines, they had bad ones.
00:39:25
◼
►
So I don't know, there seems to have been,
00:39:28
◼
►
there seems to be some sort of common thread here
00:39:31
◼
►
involving the stainless steel models and the taptic engine
00:39:33
◼
►
and there being a problem.
00:39:35
◼
►
I think that there's too many people who've had them fail.
00:39:40
◼
►
Maybe not so much that it really hurts the platform,
00:39:44
◼
►
but it's obviously a problem.
00:39:46
◼
►
And I think even in the ones that don't fail,
00:39:49
◼
►
it's not good enough.
00:39:51
◼
►
And I could be wrong,
00:39:53
◼
►
'cause it was one afternoon 11 months ago,
00:39:57
◼
►
11 and a half months ago now,
00:39:59
◼
►
when I first got to see the prototype,
00:40:02
◼
►
late pre-production Apple watches that they had
00:40:05
◼
►
at the event last year,
00:40:07
◼
►
six months before they actually shipped.
00:40:10
◼
►
But what I recall from the ones
00:40:11
◼
►
that I got to put on my wrist there,
00:40:13
◼
►
the Taptic sensation was better.
00:40:16
◼
►
And it wasn't, it was just more satisfying.
00:40:20
◼
►
It felt more like a tap, whereas this,
00:40:24
◼
►
and more like something that you couldn't miss.
00:40:27
◼
►
Like the ones that they had a year ago just seemed to me
00:40:30
◼
►
like they had like hit this sweet spot between
00:40:33
◼
►
you're not gonna miss this,
00:40:34
◼
►
but this isn't going to startle or annoy you.
00:40:39
◼
►
- It was just, it was very humane
00:40:42
◼
►
is the best way that I could put it.
00:40:43
◼
►
In the way that if I were standing behind you
00:40:47
◼
►
and you were talking to somebody
00:40:48
◼
►
and I needed to get your attention,
00:40:49
◼
►
I could tap you on the shoulder in an appropriate way
00:40:52
◼
►
depending on the urgency of the matter.
00:40:55
◼
►
Like is this seriously an emergency?
00:40:57
◼
►
I would tap you more aggressively.
00:41:00
◼
►
If it was just, I do hate to interrupt,
00:41:02
◼
►
but I just want to let you know I have something for you.
00:41:04
◼
►
I would tap you in a certain way on the shoulder
00:41:06
◼
►
and you could interpret that.
00:41:08
◼
►
The watches I remember from September just sort of had that
00:41:11
◼
►
and I really thought this is a huge aspect of the thing.
00:41:14
◼
►
Whereas the watch I wear now,
00:41:16
◼
►
I just, I do miss taps.
00:41:20
◼
►
I don't think, in fact, I know that it's not defective.
00:41:22
◼
►
I don't think I don't have a watch
00:41:25
◼
►
with a defective Taptic Engine.
00:41:26
◼
►
It just isn't that great though.
00:41:28
◼
►
And I feel like it needed to be, or it needs to be.
00:41:31
◼
►
And I feel like it's one of those things
00:41:32
◼
►
that next generations, they're gonna figure something out
00:41:35
◼
►
to do it better.
00:41:36
◼
►
- Yeah, I think it's interesting.
00:41:38
◼
►
I think my new watch actually,
00:41:39
◼
►
I feel it's not as good as my original watch
00:41:42
◼
►
when I first got it.
00:41:43
◼
►
Again, it's hard to measure
00:41:44
◼
►
'cause you're going based on memory.
00:41:46
◼
►
But the, so the way it failed was it went from feeling
00:41:49
◼
►
like a tap to feeling like a vibration.
00:41:52
◼
►
Like, so it was like it was getting loose or something.
00:41:54
◼
►
And so, and that had less of a sense of the tapping
00:41:58
◼
►
'cause it's just kind of just this buzzing on your wrist
00:42:00
◼
►
as opposed to being that very distinct tap.
00:42:03
◼
►
And I do think my new one,
00:42:04
◼
►
well, it's tighter than the one that was failing.
00:42:06
◼
►
It still feels more vibratey than like a tap
00:42:10
◼
►
that I recall.
00:42:14
◼
►
Again, I recall it was from when I watched first got it
00:42:16
◼
►
or if it was from the event also.
00:42:17
◼
►
But yeah, I think that, yeah.
00:42:21
◼
►
And it's interesting.
00:42:24
◼
►
I'm curious if the smart ones are different
00:42:26
◼
►
or the sport ones are different.
00:42:27
◼
►
But like I said, it's my favorite feature.
00:42:31
◼
►
So hopefully they do clean it up.
00:42:34
◼
►
- All right, I need to sneak in here
00:42:37
◼
►
and thank our next sponsor.
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And it is our good friends at Hover.
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They're a domain name registrar.
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That is like one of the dirtiest rackets on the internet.
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Hover is above the board.
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These guys do it the right way.
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These guys are like the Apple of domain name registers.
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And they have a great deal.
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Here's just a couple of points though about Hover.
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You want to secure a great domain for your idea.
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They have tools.
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You search the name of the project, or the company,
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that you want a new domain for.
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They give you the tools to help you search for it
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that have a dot com, or to help you find an alternative to dot
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Whichever way you want to go to find a domain,
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Hover has amazingly good tools to help you find it.
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So you want to get a good domain name,
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Hover has it covered there.
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You want to take all the hassle and confusion
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out of the process of registering it,
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Hover's got you there.
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You want easy to use tools,
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like a dashboard for managing your domains, they've got it.
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They've got it.
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Great, simple interface.
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In less than five minutes, you can find a domain,
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pay for it, sign up, and get access to everything you need
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to control it and get it pointed at your website.
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All from Hover's dashboard, really, really great stuff.
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If you have to register a domain and you don't use Hover,
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you are not hooked up right.
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If you've ever registered a domain anywhere else,
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you know that companies make it really unpleasant.
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Not only do they make it hard to buy what you want,
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But if you ever want to move it somewhere else,
00:44:44
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boy, that's really where they make it hard.
00:44:47
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It is exactly, it's the same sort of process
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that like when you want to call up your cable company
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and tell them that you want to switch to Fios
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or something like that.
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And they give you the runaround
00:44:57
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and they won't just disconnect your service.
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That's exactly what it's like moving domains
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from some of these domain rain registrars.
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Well, guess what?
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It doesn't have to be that hard when you go to Hover
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because Hover has an amazing service
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that they call valet transfer.
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So if you're a hover customer, this is all you do.
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You give them your credentials, your login credentials
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for the old registrar where your old domains are.
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And for free, absolutely free,
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you skip the hassle of moving them over yourself.
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They know all the tricks that these guys pull.
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They know exactly how to get there and just get it done.
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And they know how to do it the right way
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so your DNS is all pointed the right way
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and nothing gets, there's no hiccups in the transfer.
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You just give the customer service reps at Hover
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what they need, the information they need
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from your old registrar, and let them go,
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and then next thing you know, all of your old domains
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are all in your Hover account.
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One place with all your domains
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with the same great interface and service.
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Really, really great.
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When you do buy new domains, they don't do any
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of this heavy-handed stuff, no upsells,
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no charging you for stuff that shouldn't be there.
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Are they the cheapest?
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No, they are not the cheapest,
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but that's exactly what drove this whole domain name
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registrar business into the ground,
00:46:11
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is this race to the bottom in pricing.
00:46:13
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And then that's where they turn to all these upsells
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and hidden charges.
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Hover's prices are great though,
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they're really competitive,
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and it includes everything you'd need or want.
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Who is privacy?
00:46:26
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Everybody should have who is privacy.
00:46:28
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There's no way that any registrar
00:46:30
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should be charging for this.
00:46:31
◼
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Who doesn't want who is privacy on the name
00:46:34
◼
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and phone number and stuff like that?
00:46:36
◼
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that's associated with the domain name registration.
00:46:38
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Well, at Hover, that's just built in.
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So they have great customer support,
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a great interface, great prices, great service,
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and a great track record.
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They've been around forever.
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They have great history.
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They've even got online tutorials and email support
00:46:53
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if you don't wanna get on the phone and talk to somebody.
00:46:55
◼
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So you can either help yourself
00:46:57
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or follow their instructions to do whatever it is
00:46:59
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that you want.
00:47:00
◼
►
So here's what you do.
00:47:02
◼
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When you wanna get a new domain name,
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you want to sign up and switch your old domain names over go to hover.com h-o-v-e-r.com and you'll get 10% off using the code
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three-star podcast
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That's th re
00:47:19
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P-o-d-c-a-s-t love these guys you can tell they listen to the show
00:47:22
◼
►
With the the goofy domain names that they pick or not domain names but
00:47:31
◼
►
Coupon codes, although I'll bet three star podcast calm. I wonder if that's taken. Maybe I should look into it
00:47:36
◼
►
My thanks to hover and if you need a domain go check it out
00:47:41
◼
►
What what are you what are your other two problems?
00:47:44
◼
►
Well, actually I'm gonna renumber them and I'm gonna say that tapped a quad tapped again Jen disappointing
00:47:49
◼
►
I'm gonna number that number two. I'm gonna say number one is that apps are slow and whereby apps I mean anything that goes between
00:47:56
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the phone and the watch
00:47:59
◼
►
Like not just third party. I think the third party stuff is is really just embarrassing as the months go on
00:48:04
◼
►
It's unusable and in some days
00:48:06
◼
►
It's just seems worse and the end but then even the built-in stuff it can be can be
00:48:12
◼
►
Sometimes it's like it just works and you're like this is the future and other times
00:48:16
◼
►
It's like I hit the little weather
00:48:17
◼
►
You know the temperature thing on my face to open the weather app and it just spins and spins and spins
00:48:22
◼
►
Yeah, I'm in an weather is too slow. Yeah, and I've got a good connection, you know, I'm at home and Wi-Fi
00:48:27
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you know everything should work just fine and something
00:48:30
◼
►
Somewhere it it you know, it doesn't work
00:48:34
◼
►
So so I have to two comments on that one for what I agree about whether being way too slow
00:48:40
◼
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And it's frustrating to the other thing that's really irritating is whether doesn't update based on your location
00:48:46
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►
You have to open up the watch app in your phone and change the default city
00:48:49
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Which to me is it seems like such a miss?
00:48:52
◼
►
I mean, I'm sure it'll be fixed but it's like because I travel a lot
00:48:56
◼
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So I've this relatively regularly. Um, one thing that's great about the Apple watch is I made a travel face
00:49:03
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Basically where as leaving from Chicago, I had the Chicago time
00:49:07
◼
►
I had Tokyo time where we were switching planes and I had Taipei time where we're going and
00:49:10
◼
►
I also had the chronograph to measure how long we'd flying and the timer to measure how long until like we were supposed to land
00:49:16
◼
►
It was awesome. Like I usually will fly with the little computer, you know
00:49:21
◼
►
The flight path in front of me just mainly to see that all the time
00:49:26
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►
But the watch was actually way better because I could immediately see the time whenever I wanted but the fact but so it's it's it's almost
00:49:33
◼
►
A great travel thing. I just wish would update when when you get there. Yeah
00:49:36
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►
Third I'm gonna say is this is one that does not affect me, but it absolutely affects
00:49:44
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►
Workouts killed the battery
00:49:47
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►
It yeah, she you know when she and it's one of the read, you know
00:49:50
◼
►
And it's clearly it's heavily advertised as a reason to buy the watch is as a you know workout
00:49:55
◼
►
measuring fitness companion and it just you know she goes to the gym and she
00:50:03
◼
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comes back and she could leave with the hundred percent charge and comes back
00:50:06
◼
►
and her watch is under 50% and then not with without enough to get to the end of
00:50:13
◼
►
the day so I don't know if it's you know the exact type of workout she's doing I
00:50:18
◼
►
don't know if other ones I think the fact that hers is 38 instead of 42 has a
00:50:22
◼
►
a factor in that. But that's a real like one day of of battery life. It does seem like
00:50:30
◼
►
that's, you know, it seems crazy compared to what watches were like before Apple Watch
00:50:34
◼
►
where you have to charge your damn watch every night and that can be a problem. But it's
00:50:40
◼
►
it when it works. It seems like yeah, that's I can get used to I can handle this. This
00:50:44
◼
►
is okay. But if you can't get through the day, it's a deal breaker and doing a workout
00:50:49
◼
►
and having it not get through the day is a real problem,
00:50:53
◼
►
I think. - Yeah.
00:50:53
◼
►
- My last item is sort of a sub-item of the apps
00:50:58
◼
►
or slow thing, it might be related to why
00:51:01
◼
►
sometimes they get slow.
00:51:02
◼
►
I think that sometimes there's a finicky connection
00:51:06
◼
►
between the watch and phone.
00:51:07
◼
►
And I feel like it has to be, ideally,
00:51:10
◼
►
especially for the prices they're charging it,
00:51:12
◼
►
it really ought to be 100% thing.
00:51:15
◼
►
Like, when you connect a keyboard to a Mac
00:51:19
◼
►
through USB, it always works, right?
00:51:22
◼
►
Like, if it doesn't, you know that you just,
00:51:25
◼
►
you've got a bad keyboard, right?
00:51:27
◼
►
- USB or Bluetooth?
00:51:28
◼
►
- USB, and I think it's, I think Bluetooth is the reason
00:51:32
◼
►
that this watch, you know, but that's not my problem, right?
00:51:35
◼
►
You know, if you've spent $1,000 on an Apple Watch,
00:51:38
◼
►
the fact that Bluetooth is very difficult to program
00:51:41
◼
►
and has all sorts, you know, whatever, not your problem.
00:51:44
◼
►
It should work as reliably as USB, as plugging--
00:51:48
◼
►
- Let me guess, you wear your watch on your left wrist
00:51:51
◼
►
and put your phone in your right pocket.
00:51:54
◼
►
- Yep, I'm sure that's why.
00:51:56
◼
►
'Cause the human body is a,
00:51:58
◼
►
it's like we're a big sack of water.
00:52:01
◼
►
- You know what though, my wife has had more problems
00:52:03
◼
►
than me with this, including recently,
00:52:06
◼
►
and she seldom carries her phone in a pocket.
00:52:09
◼
►
It's usually in her purse or something like that.
00:52:12
◼
►
She doesn't usually keep it in a pocket.
00:52:15
◼
►
And sometimes it's like it just says
00:52:18
◼
►
they're right next to each other.
00:52:19
◼
►
And not often, not often,
00:52:21
◼
►
but it was just like a week or two ago.
00:52:23
◼
►
But her phone and her watch,
00:52:24
◼
►
and she isn't running any beta software on anything.
00:52:26
◼
►
She's not running OS betas.
00:52:29
◼
►
But her watch was showing the I can't see the phone icon,
00:52:33
◼
►
the red, scary red icon.
00:52:35
◼
►
And they're right next to each other.
00:52:36
◼
►
And getting them to see each other again,
00:52:39
◼
►
it's the best thing we could figure out to do
00:52:40
◼
►
was to reset her watch
00:52:45
◼
►
and then restore it, repair it, restore it from the backup
00:52:48
◼
►
that she had on the phone.
00:52:50
◼
►
It just seems like something you should never have to do
00:52:53
◼
►
for a luxury. - Wow, that's pretty bad.
00:52:57
◼
►
- And it was weird, it was like, you know,
00:52:59
◼
►
that the magic repairing, like where you point your camera
00:53:02
◼
►
at the cool animated QR code equivalent,
00:53:07
◼
►
but that they made look not ugly,
00:53:10
◼
►
that wasn't working for her.
00:53:12
◼
►
And even though I know that that's,
00:53:13
◼
►
I was there with her when she paired it originally it and and it was you know in any kind of lighting like really good
00:53:19
◼
►
Midday lighting with lots of sunshine just wasn't working
00:53:21
◼
►
She had yeah, I had the I couldn't get a parent when I was at the Apple store gave my new one
00:53:28
◼
►
For some reason the genius ended up doing it
00:53:32
◼
►
And I just think that it's got to and I think Apple probably I think that they're aware of this because I think that's how high
00:53:38
◼
►
their aspirations are. But all these little fiddly little problems are fine
00:53:42
◼
►
for something like the Pebble that's aimed at a certain like that sort of
00:53:46
◼
►
people who Pebble advertises to and when you charge the sort of prices that
00:53:49
◼
►
Pebble advert you know charges people you know this sort of finicky trying to
00:53:56
◼
►
get one piece of technology to talk to another is just what we're used to and
00:54:00
◼
►
that's acceptable. I think that Apple has raised the bar with so many other things
00:54:05
◼
►
in their ecosystem and with the pricing that they charge and the sort of, you know, consumer
00:54:14
◼
►
accessible luxury message that they're putting forth, it's just not acceptable.
00:54:21
◼
►
It's interesting you talk about the luxury angle.
00:54:22
◼
►
I will say the, beyond the apps, which again I think, I feel like the fact that it shipped
00:54:29
◼
►
these hybrid apps was very concerning to me as what it says about Apple as a whole.
00:54:34
◼
►
who someone should have said no to that um that that aside the the luxury angle like the the the
00:54:41
◼
►
biggest issue i have with the watch and i've still worn it every day and i missed it when it was gone
00:54:47
◼
►
um but is i do i'm not like a some watch connoisseur i only have one swiss watch that i got
00:54:53
◼
►
for my wedding for my in-laws um but i i miss wearing it like i miss going into like i'm going
00:54:59
◼
►
to a nice store and i can be dressed you know jeans and a shirt but you know if you're wearing
00:55:04
◼
►
like that nice watch like it's there's a certain sense and feeling that comes from from that and
00:55:11
◼
►
I don't get that from the Apple Watch I have the stainless steel with the stainless steel band you
00:55:15
◼
►
know it's you know relatively high model but it definitely well I absolutely think that it looks
00:55:22
◼
►
a lot better than the competing smart watches and that's fine I guess people may agree or disagree
00:55:28
◼
►
it still feels pretty geeky and not like a luxury item. Even if the quality's nice,
00:55:34
◼
►
the workmanship's nice, I miss not having that luxury item. I don't know, I'm wearing it anyway,
00:55:42
◼
►
Parks and I'm a geek in part because like I said, I find the notifications, or I more find the not
00:55:48
◼
►
buzzing in my pocket really nice. But I get what they're going for with that. At least for me,
00:55:55
◼
►
I'm not sure that they delivered on that specific point.
00:55:58
◼
►
You're just traveling.
00:55:59
◼
►
How do you find traveling with the Apple Watch?
00:56:03
◼
►
- No, it's great.
00:56:04
◼
►
Like I said, I find it,
00:56:05
◼
►
I think it's great because the multiple watch faces
00:56:09
◼
►
you can set, like,
00:56:10
◼
►
I set up like a custom watch face just for the trip,
00:56:13
◼
►
which was super, super valuable.
00:56:16
◼
►
And because I'm lazy, I don't,
00:56:18
◼
►
I have zero battery life issues.
00:56:19
◼
►
Even flying that 26 hour trip,
00:56:23
◼
►
No problem as far as battery life goes.
00:56:27
◼
►
- It is true.
00:56:27
◼
►
If you don't do a workout, it does get outstanding better.
00:56:31
◼
►
I find that it's half great for traveling
00:56:34
◼
►
and half terrible for traveling.
00:56:37
◼
►
And I'm not sure-- - Interesting.
00:56:39
◼
►
- So like, I do think that the directions are pretty great.
00:56:42
◼
►
We just had to-- - Oh, see, I never used that
00:56:45
◼
►
because-- - We just had to drive
00:56:47
◼
►
somewhere and we don't have like a dashboard GPS type thing.
00:56:51
◼
►
I find getting the directions on my wrist
00:56:53
◼
►
while I'm driving the car to be just terrific,
00:56:56
◼
►
absolutely terrific.
00:56:57
◼
►
And I know I'm thinking about it,
00:57:00
◼
►
you know, that it's gonna tap me
00:57:01
◼
►
when I got a turn coming up,
00:57:03
◼
►
and I can glance and see it.
00:57:04
◼
►
It's really, really like it for that.
00:57:07
◼
►
I like it for little things like as convenient as it is,
00:57:09
◼
►
if you've got like a boarding pass on the watch,
00:57:12
◼
►
in a way like you said with Passbook,
00:57:14
◼
►
that it just comes up,
00:57:15
◼
►
be like, knows you're at the airport,
00:57:17
◼
►
and it just comes up.
00:57:18
◼
►
'Cause how many, especially when you're traveling with kids,
00:57:21
◼
►
A lot of times your arms are full
00:57:23
◼
►
or you just don't feel like digging through.
00:57:25
◼
►
It's pretty cool for stuff like that.
00:57:27
◼
►
Oh, I remember on the Amtrak train one time
00:57:32
◼
►
and I had my boarding pass on the watch
00:57:35
◼
►
and it's just so great 'cause on Amtrak
00:57:38
◼
►
you sit down and you wait and they come around
00:57:40
◼
►
and get your tickets.
00:57:42
◼
►
And so instead of having to sit there with your ticket out
00:57:43
◼
►
or fish it out of your pocket or something like that,
00:57:45
◼
►
you just show 'em your wrist
00:57:47
◼
►
and it's already right there.
00:57:48
◼
►
Really great.
00:57:49
◼
►
The thing I don't like about traveling with the Apple Watch
00:57:51
◼
►
is I really don't like having to set up another charger
00:57:57
◼
►
- Oh, right.
00:57:58
◼
►
- It really, like when we were at Disney World last month,
00:58:01
◼
►
it really was, it was like, I just gave up on it.
00:58:04
◼
►
I was like, I'm just gonna wear my old watch every day.
00:58:06
◼
►
I'm just, just forget it.
00:58:07
◼
►
I'll put the Apple Watch back on when I go home
00:58:09
◼
►
because it just got to be too much where I just,
00:58:11
◼
►
we just had too many, you know,
00:58:14
◼
►
three phones and three Apple Watches was just too much.
00:58:19
◼
►
Especially if you're staying in an older hotel room
00:58:21
◼
►
that doesn't have many outlets or relatively inaccessible.
00:58:25
◼
►
- Most hotels, even, well, it is probably a factor of age,
00:58:28
◼
►
but even at some nicer hotels, it's hard.
00:58:31
◼
►
The one we were at at Disney had the additional problem
00:58:34
◼
►
where it was sort of like a lot of the sockets,
00:58:37
◼
►
they were loose, and so sometimes you'd have a charger
00:58:40
◼
►
in there and it wouldn't.
00:58:41
◼
►
But then it's like the three,
00:58:42
◼
►
it's like we just have a tangle of these white cables,
00:58:44
◼
►
and it's like you just look for a lightning or the thing
00:58:47
◼
►
and you plug it in.
00:58:48
◼
►
It happened to me the one day as I attached it to the thing
00:58:52
◼
►
and I went to bed and I woke up in the morning
00:58:53
◼
►
and it was dead and I was like,
00:58:55
◼
►
"What the heck, how'd that happen?"
00:58:55
◼
►
And I started pulling on the thing
00:58:57
◼
►
and it wasn't plugged into anything.
00:58:59
◼
►
It was just an unplugged in Apple Watch charger
00:59:04
◼
►
and I was like, "You know what, to hell with that.
00:59:05
◼
►
"I'm putting this away and I'll wear it when I go home."
00:59:08
◼
►
- Yeah, no, that's definitely a good point
00:59:10
◼
►
and I think it's kind of one of those ones
00:59:13
◼
►
that will never go away.
00:59:16
◼
►
- It does give me anxiety.
00:59:16
◼
►
- If you think about it.
00:59:18
◼
►
It gives me anxiety though.
00:59:19
◼
►
- What do you think about it?
00:59:20
◼
►
- Here's the anxiety I get.
00:59:22
◼
►
The anxiety I get is then when I don't wear it
00:59:26
◼
►
and we're at this theme park and I walk 10 miles,
00:59:29
◼
►
I'm not getting any points for it.
00:59:32
◼
►
- Yeah, so like the gamification is working against you.
00:59:35
◼
►
- Yes, absolutely.
00:59:38
◼
►
It's funny, the whole like,
00:59:42
◼
►
I haven't turned any of those notifications off.
00:59:46
◼
►
I will tell you the hour notification to stand up is really irritating when you're on a plane.
00:59:53
◼
►
I haven't turned it off, I think, out of some misguided notion that it would be bad for
01:00:00
◼
►
my health to turn it off, even though I never listen to it.
01:00:07
◼
►
I think I've talked about this on the show before.
01:00:09
◼
►
I think that, and again, I say this knowing that Famous Last Words is trying to tell some
01:00:15
◼
►
engineer what seems like it should be easy. So I'm not gonna
01:00:19
◼
►
say it should be easy. But it seems to me like it should be
01:00:21
◼
►
possible for the watch to make a very educated guess that you are
01:00:26
◼
►
on an airplane. Because it knows when you're at an airport. Right.
01:00:32
◼
►
And it's that's good point, right? And especially if it
01:00:36
◼
►
knows that it has a passbook, or as it's now called an iOS nine
01:00:41
◼
►
wallet entry for a flight and it knows what time the flight is and if it can
01:00:48
◼
►
somehow then I don't know I guess it doesn't have an alt altimeter right but
01:00:55
◼
►
there ought to be some it just seems to me like there ought to be some kind of
01:00:58
◼
►
way that it can figure out that you're probably on a plane and maybe it could
01:01:01
◼
►
even ask you maybe they could even say are you gonna be on a plane are you
01:01:05
◼
►
getting on this flight and then not ask you for that I have to admit that that
01:01:09
◼
►
is I find that to be terribly annoying too because especially like in this you know second third
01:01:14
◼
►
fourth hour of a flight when you're really starting to get antsy and you're like I just
01:01:17
◼
►
wish this goddamn plane would get to where it's going and then your watch is like stand up move
01:01:21
◼
►
around and it's like screw you Apple Watch you know I'm so one I laugh at your second third fourth
01:01:28
◼
►
hour characterization after my my 13 hour flight yesterday um two they the the standing indicator
01:01:37
◼
►
like can't figure out whether you're actually standing or not either. It just goes at the
01:01:41
◼
►
10 minutes to the hour no matter what. Which is kind of annoying when you're walking around,
01:01:45
◼
►
it taps you on the wrist and says, "Hey, you ought to stand up."
01:01:47
◼
►
That's weird though. Sometimes it seems to know that you have been standing and it doesn't show
01:01:53
◼
►
it to you. I don't get it every hour at the 50-minute mark. I get it.
01:01:58
◼
►
Yeah, who knows? Maybe I don't.
01:02:01
◼
►
But there are some times when I am up and I get it and then it's like, "Come on." I don't know.
01:02:06
◼
►
Anyway, those are my top complaints about the Apple Watch.
01:02:10
◼
►
Yeah, I think that's all fair.
01:02:14
◼
►
I, for the record, remain pretty bullish on it.
01:02:17
◼
►
Just because I think the arc of technology...
01:02:21
◼
►
One thing that I think is interesting is even when all these apps are coming,
01:02:24
◼
►
I'm still a little skeptical about the app situation.
01:02:26
◼
►
I think I said this on the show previously, that what matters for one area doesn't necessarily matter on the next one.
01:02:34
◼
►
Just because apps matter on the phone. I don't think it's necessarily the case they matter for the watch
01:02:37
◼
►
where I think the watch remains super compelling is
01:02:41
◼
►
you know as a way to interact with the world around you, you know, and like
01:02:47
◼
►
when you can start your car with it or unlock doors with it or
01:02:50
◼
►
identify yourself with it like that's when it's it's becomes just a must-have and
01:02:56
◼
►
Really transformed what you do in the meantime, like I've been very pleased with the notification stuff
01:03:02
◼
►
Um, and, uh, yeah, I just wish that I just wish that Apple.
01:03:07
◼
►
I, they just shouldn't have shipped the third party apps at all, but I've said
01:03:11
◼
►
that like four times and you haven't taken the bait yet, so I'll let it be.
01:03:14
◼
►
I mean, I, I, I even asked Shiller about it in the live show, you know, was it,
01:03:18
◼
►
you know, what was the thinking if you knew you were going to have, uh, This
01:03:23
◼
►
fuller SDK just a few months later, even though, yes, announcing it in June
01:03:28
◼
►
doesn't mean it's shipping, it's not going to ship presumably until next month
01:03:31
◼
►
September. But even so, if that 1.0 watch kit had never existed, right now, there'd be some
01:03:39
◼
►
jackass out there writing articles and having written them all summer that Apple Watch is dead
01:03:44
◼
►
because it doesn't have any third-party software. But in the grand scheme of things, it would have
01:03:49
◼
►
only gone five months without... Right.
01:03:52
◼
►
Without... And saying something is like, and all the reviews would have dinged the Apple Watch
01:03:57
◼
►
for it, but like, oh, but of course it will be rectified soon. Like that's a very different
01:04:01
◼
►
than like, the watch is slow. Because like, if you don't interact with the apps at all, the watch,
01:04:08
◼
►
in my estimation, is perfectly acceptable. And the new Apple that's not quite so secretive,
01:04:14
◼
►
the Apple that had Jeff Williams at Recode's conference in late May, just say that he could,
01:04:25
◼
►
you know, coyly say that, and this ties in with what you want to talk about, that cars are the
01:04:31
◼
►
ultimate mobile device. You know, more or less not saying yes, we're working on a car, but really
01:04:38
◼
►
towing, getting right up to the line. I think that that Apple, today's Apple, could have also said at
01:04:45
◼
►
the exact same event, you know, maybe at Re/code that yes, we are working on an SDK for Apple Watch
01:04:51
◼
►
and we'll have, you know, stay tuned for WWDC next month.
01:04:53
◼
►
- Right. - You know.
01:04:55
◼
►
- No, I totally agree. - It could have come out.
01:04:58
◼
►
You know, and it even could have come out,
01:04:59
◼
►
maybe it could have even come out at the,
01:05:01
◼
►
when they had the event in March where, you know,
01:05:04
◼
►
the second event where they, you know, seeded the things
01:05:06
◼
►
and even said, you know, and, you know, stay tuned,
01:05:08
◼
►
you know, for WWDC and we'll have, you know, this thing.
01:05:11
◼
►
- Well, and not just that, but like, this is,
01:05:14
◼
►
that's what Apple does.
01:05:15
◼
►
Like, I mean, when you're,
01:05:16
◼
►
I'm sure it probably irks you that one of your,
01:05:19
◼
►
one of your best articles is not on daring fireball.com. Oh, I've said that before.
01:05:23
◼
►
Yeah, the one I made that mistake once. Yeah, the mac will like this, how Apple rules like
01:05:30
◼
►
their version ones are supposed to be under under featured like there's there's
01:05:37
◼
►
there's a there's two, like things that a product should be measured on one is the features,
01:05:43
◼
►
but the other one is like how done it is like how complete it is. And by complete, I don't mean that
01:05:48
◼
►
it's fully featured, I mean that the features that are there work perfectly.
01:05:52
◼
►
And like what Apple's always been good at is, yes, well, this is a version one, it's going to be
01:05:58
◼
►
missing a lot of stuff, but whatever is there is going to work really, really well. Remember the
01:06:02
◼
►
iPhone one? Like that is arguably the most stable iPhone of all, right? I mean, that thing was
01:06:07
◼
►
incredible for what it was, even though it was missing all kinds of like basic stuff, you know,
01:06:15
◼
►
copy and paste and all that, all this very stuff that we can all name. But what was there worked
01:06:21
◼
►
perfectly. Better in general, at least in Apple's mindset, to ship without a feature at all than to
01:06:26
◼
►
ship with a crappy version of the feature. Exactly, exactly. And that's what so irks me
01:06:32
◼
►
about the watch or concerns me as an Apple observer is to me the app situation is adding
01:06:40
◼
►
because to check a box and it's adding
01:06:43
◼
►
a poor implementation of it,
01:06:45
◼
►
instead of taking the lumps for, you know,
01:06:48
◼
►
in reviews for missing something,
01:06:50
◼
►
it added something in it and added it poorly.
01:06:52
◼
►
And that's a problem.
01:06:55
◼
►
- Yeah, it's almost like they took somebody at Apple,
01:06:57
◼
►
and who knows, maybe everybody was in agreement
01:07:00
◼
►
and there wasn't a fight about it.
01:07:01
◼
►
But it seems to me like something
01:07:03
◼
►
that maybe was an internal debate,
01:07:05
◼
►
that there had to be some people in there
01:07:08
◼
►
who thought the same thing we do.
01:07:10
◼
►
And it makes me think that the faction that won out
01:07:12
◼
►
and shipped it took the wrong lesson from the iPhone.
01:07:17
◼
►
Because famously, and we know this in hindsight,
01:07:20
◼
►
and famously with the original iPhone,
01:07:23
◼
►
it didn't ship with a SDK.
01:07:27
◼
►
And I don't think it would have under any circumstances.
01:07:29
◼
►
Even if the whole company was unanimous
01:07:32
◼
►
that we need to have apps for this thing
01:07:34
◼
►
just like we do for the Mac.
01:07:36
◼
►
In 2007, that still wouldn't have happened
01:07:38
◼
►
because the OS was still, they weren't ready
01:07:41
◼
►
to have public APIs, and that's one thing Apple's always,
01:07:44
◼
►
or at least the next side of Apple,
01:07:47
◼
►
actually even the non-next side,
01:07:48
◼
►
I think it's been pretty good about over the years,
01:07:51
◼
►
is that they, once they publish APIs,
01:07:53
◼
►
they're pretty good about supporting them going forward
01:07:56
◼
►
until they're deprecated.
01:07:58
◼
►
They don't really change things like that.
01:08:00
◼
►
But famously, there were people on,
01:08:06
◼
►
Steve Jobs was on that side of it
01:08:08
◼
►
that really thought that they didn't need apps.
01:08:10
◼
►
That this, we can do all the apps we need.
01:08:12
◼
►
That it would more or less be like what Apple TV
01:08:14
◼
►
has been up till date.
01:08:15
◼
►
Where not that they wouldn't have new apps going forward,
01:08:18
◼
►
but they would be things like the YouTube app
01:08:20
◼
►
or they would do them in partnership with somebody else.
01:08:23
◼
►
And that if maybe if there was a Netflix app
01:08:25
◼
►
two years later, Apple would write the Netflix app
01:08:28
◼
►
and put it on the phone with API help from Netflix
01:08:32
◼
►
and stuff like that.
01:08:33
◼
►
That they could just do it all themselves
01:08:35
◼
►
and have a dozen, you know, couple of dozen apps.
01:08:39
◼
►
And that would be fine.
01:08:40
◼
►
And that the other side was, no, we should, you know,
01:08:42
◼
►
open this up and have an app store.
01:08:44
◼
►
And they looked at how this went
01:08:46
◼
►
and how the app store was so, you know,
01:08:47
◼
►
has now become so essential to the success
01:08:50
◼
►
of the iPhone and the iPad.
01:08:52
◼
►
And just blindly said, well, therefore,
01:08:56
◼
►
we need to do this for the watch.
01:08:58
◼
►
And we need to have it right away.
01:09:02
◼
►
- Yeah, I, yeah.
01:09:04
◼
►
I'm trying to think which apps I use. I use Overcast sometimes. But that's about it.
01:09:09
◼
►
I don't use a single one. I tried the SPG Keyless entry. But yeah, it was too much hassle. You have
01:09:21
◼
►
to go into the apps and you have to click it. It would work better if they had a beacon or
01:09:25
◼
►
something so it came up automatically. That would be awesome. And so that's going to be my whole
01:09:29
◼
►
vision about having your watch do stuff for you. Apple Pay on the watch is great. Just
01:09:36
◼
►
double-click it and do it. It needs to be that easy to have your watch interact with
01:09:40
◼
►
the environment. Actually, I opened up the app screen, find the SPG app, open it, then
01:09:45
◼
►
you had to click to unlock key. It was a multi-step process that was totally not worth it. On
01:09:51
◼
►
the phone, the phone worked great, maybe just because the phone's faster. You still had
01:09:56
◼
►
to open the app, but yeah, other than that,
01:10:01
◼
►
I haven't really touched an app at all in a long time.
01:10:05
◼
►
- Yeah, I very seldom go back to that app screen.
01:10:09
◼
►
And just for example, to time this 90-minute episode
01:10:11
◼
►
of the talk show, I wanted to run a timer on my watch,
01:10:13
◼
►
and the way I run a timer is I know that third over
01:10:17
◼
►
from the left is the chronograph watch face,
01:10:21
◼
►
which I love for doing timing,
01:10:24
◼
►
because I just don't have to launch anything.
01:10:26
◼
►
there's a button right there on the watch face that starts at stopwatch.
01:10:29
◼
►
Yep. No, I put timer and I have timer and alarm on my watch face. And those are
01:10:36
◼
►
that's what I use by far the most. Right. As far as applications go, and they work
01:10:41
◼
►
well, because they're native to the watch. Like there's no, there's no lag
01:10:44
◼
►
and using them they work quickly. Yeah, so it's it will be interesting long
01:10:51
◼
►
term though. I mean, I think that, uh, I will see what happens with these
01:10:55
◼
►
version two apps. I'm, um, I'll be interested to see which ones break
01:11:00
◼
►
through if if any.
01:11:02
◼
►
Oh, you know what, I was gonna stop. I was gonna move to a new
01:11:04
◼
►
topic. But the other thing I knew I wanted to say something. I'm so
01:11:07
◼
►
glad you said that is that I'm thinking, this is my hunch. And I
01:11:11
◼
►
can't, I don't have concrete examples. But I my hunch, though,
01:11:16
◼
►
is that the third party key isn't the app like the delivery,
01:11:21
◼
►
Whether it's technically in code that's in a dot app bundle,
01:11:25
◼
►
that doesn't matter. But it's the concept of an app, what
01:11:29
◼
►
faces a user and in iOS parlance, an app is a thing
01:11:32
◼
►
that is an icon on the home screen and you launch it and
01:11:35
◼
►
then it gets the whole screen and then you interact with it
01:11:38
◼
►
until you hit the home button and go back to the home screen
01:11:41
◼
►
that is full of apps. And Apple Watch has that right. They have
01:11:45
◼
►
this thing full of apps and you launch it and takes over the
01:11:47
◼
►
screen. I just think it's the wrong metaphor. Yeah, or package. To me, what's interesting
01:11:56
◼
►
and what works best from third parties right now are the notifications and the ones that
01:12:00
◼
►
are smart and that you can tap and get a list of buttons that give you options to do things
01:12:06
◼
►
like with the Do app that I use for certain reminders.
01:12:09
◼
►
And I have you tried Outlook yet from Microsoft, the email client? They have an excellent Apple
01:12:15
◼
►
watch app actually for that exact reason.
01:12:16
◼
►
You get a notification on email, you scroll down and there's archive, delete,
01:12:20
◼
►
delay to later, or like whatever, whatever the actions you want to do on an email.
01:12:24
◼
►
And yeah, it's all within a location layer.
01:12:27
◼
►
And so actually that is actually an application that I use, even though I
01:12:31
◼
►
never actually launched the application.
01:12:33
◼
►
You're not really using it in the app metaphor.
01:12:35
◼
►
You're using it in this notification metaphor and you don't, you know, the
01:12:38
◼
►
people who put that together, aren't writing a whole app.
01:12:41
◼
►
They're just saying, okay, after this notification, here's a list of the
01:12:44
◼
►
actions we want to present and then you do these actions and yes they've
01:12:48
◼
►
written an app that has code that when you say archive knows and you know it
01:12:52
◼
►
tells the app okay take that email message and move it to the archive
01:12:55
◼
►
folder but it's it from the user it doesn't feel like using an app and the
01:13:00
◼
►
other thing that I think might be a big deal it with watch watch OS 2.0 are the
01:13:06
◼
►
third-party complications yes being able to put those complications on your watch
01:13:12
◼
►
faces I think could be a real step up and within a month or two everybody is going to
01:13:18
◼
►
be like I can't believe we lived without this because I've got my favorite thing.
01:13:21
◼
►
I've got my Yankee scores right here on my watch or whatever your favorite thing is.
01:13:26
◼
►
But then again, again that's not really, that's not an app.
01:13:30
◼
►
It's not using it as an app.
01:13:31
◼
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It's using it as this little thing on a face that you can tap and launch the app but that
01:13:36
◼
►
you don't really think of it that way.
01:13:39
◼
►
Yeah, I think in the key thing here is all of them are are
01:13:43
◼
►
and this is where the watch is compelling is the degree to which it it integrates with like the
01:13:50
◼
►
External world as opposed to being like all included into an app like an app on a phone
01:13:55
◼
►
What makes the phone amazing is the phone anywhere you go?
01:13:58
◼
►
You're connected to the internet and all apps as you know, you've written about a ton like you have the web
01:14:07
◼
►
thriving, even if www is, you know, kind of on the decline in
01:14:11
◼
►
mobile. And if you that's what makes the phone remarkable is
01:14:15
◼
►
the way it keeps you connected to the internet everywhere. But
01:14:19
◼
►
that that implies a different user experience where you're
01:14:21
◼
►
inside of an app because you're what you're not actually
01:14:24
◼
►
inside inside the app, you're inside of Facebook, or you're
01:14:26
◼
►
inside of Twitter, or you're inside of whatever, you know,
01:14:29
◼
►
the New York Times or whatever, whatever it might be. Whereas
01:14:32
◼
►
the watch, if you think about that complication, what what
01:14:34
◼
►
it's doing is that complication is putting the information into like your external world
01:14:41
◼
►
or the notification is like interrupting what you're doing now and the context that you're
01:14:45
◼
►
operating in is not contained within the device it's like your world's context and I think that
01:14:51
◼
►
hints at why I'm still boss on the watch and why I think you know in the long run this will be not
01:14:57
◼
►
just a luxury but much more of a must-have device is the degree to which it will let you
01:15:04
◼
►
like integrate computing with everything around you. The physical world not just the virtual
01:15:09
◼
►
internet world. Well said. Let me take a break here and thank our next sponsor. It's our good
01:15:14
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friends at Warby Parker. Warby Parker believes that prescription eyeglasses simply should not
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cost 300 bucks or more. They bypass the traditional channels and sell higher quality, better looking
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prescription eyeglasses online at a fraction of the usual retail prices, starting at just 95 bucks.
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Their designs are vintage inspired with a contemporary twist. Every pair is custom fit
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with anti-reflective anti-glare polycarbonate prescription glasses, lenses. Every pair comes
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with a very nice hard case and a cleaning cloth so you don't need to buy any overpriced
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accessories. And they now offer for our older friends progressive lenses, aka bifocals,
01:16:05
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but they don't call them that anymore because they do some kind of fancy stuff with a computer
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to make the two lenses sort of blend together. Anyway, those are usually very expensive.
01:16:15
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these progressive lenses started just $295 including the frames. They have a
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distance prescription at the top and a transition to a reading lens near the
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bottom and their progressives are they call them digital freeform lenses. That's
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the most advanced progressive technology, higher precision and a larger field of
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vision than traditional progressive lenses. Buying glasses online sounds like
01:16:40
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it would be risky, right? Because it's like you go to a glasses store and you
01:16:43
◼
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you start trying these things on and right there in the store while you're
01:16:47
◼
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trying them on you you're going through a whole bunch of pairs and you're like
01:16:50
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this that this that looking in the mirror Warby has you covered makes it
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super easy you go to their website and you pick out the glasses you like up to
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five pairs and they just send them to your house free of charge and you borrow
01:17:04
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five at a time take them to your house try them on at home at your own pace see
01:17:11
◼
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which ones you like.
01:17:12
◼
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And then when you go to buy them,
01:17:14
◼
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you can use your computer's webcam
01:17:16
◼
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and they have tools that help you do the things that,
01:17:20
◼
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the things that, you know,
01:17:21
◼
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it matters like how far apart your pupils are,
01:17:23
◼
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you know, whether it's, you know,
01:17:25
◼
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17 millimeters or centimeters or 16 or something like that.
01:17:29
◼
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They have a simple little tool.
01:17:30
◼
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- 17 centimeters, you're gonna have a problem.
01:17:32
◼
►
- Well, whatever, I'm not good at centimeters.
01:17:34
◼
►
You know, how far apart are your eyes?
01:17:37
◼
►
I don't know, two, three inches, whatever.
01:17:40
◼
►
17 centimeters in inches, it would be seven inches.
01:17:42
◼
►
- Yeah. - Well, I guess if you're
01:17:44
◼
►
a very large person.
01:17:45
◼
►
- Yeah, or maybe if you're like walleyed or something.
01:17:49
◼
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Anyway, you just hold up a credit card,
01:17:50
◼
►
which is a standard size, and then the camera knows
01:17:52
◼
►
how big the credit card is,
01:17:54
◼
►
and then it measures your distance.
01:17:55
◼
►
I've done it, I have these Warby Parkers,
01:17:58
◼
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they're the best glasses that I own,
01:18:01
◼
►
and the distance thing worked great.
01:18:06
◼
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It really feels like a real pair of glasses.
01:18:08
◼
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So you can try them at home, see which ones you like.
01:18:13
◼
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No obligation to buy.
01:18:15
◼
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If you get five glasses at home
01:18:17
◼
►
and you don't like any of them,
01:18:18
◼
►
send them all back and there's nothing.
01:18:21
◼
►
You're out nothing except putting them back in the box
01:18:24
◼
►
with a prepaid label and dropping it off
01:18:26
◼
►
or doing whatever you have to do
01:18:28
◼
►
to get it back in the UPS's hands, that's it.
01:18:30
◼
►
They also have sunglasses, prescription
01:18:34
◼
►
and non-prescription polarized sunglasses.
01:18:38
◼
►
Anyway, oh, the last thing they want me to mention,
01:18:42
◼
►
and it is a great thing, is that they believe
01:18:44
◼
►
in giving back to the world, and for every pair of glasses
01:18:48
◼
►
Warby Parker sells, they give another pair to someone
01:18:52
◼
►
in need through a whole bunch of vision charities.
01:18:56
◼
►
You can check it out on our website,
01:18:57
◼
►
and they list who they are, but they go all around the world
01:18:59
◼
►
and it truly is a remarkable thing,
01:19:01
◼
►
'cause just imagine what that would be like
01:19:03
◼
►
if you couldn't even see clearly,
01:19:05
◼
►
and didn't have the money or the resources
01:19:07
◼
►
to get just a simple little $95 pair of eyeglasses
01:19:11
◼
►
that could fix the problem.
01:19:13
◼
►
Well, Warby Parker is working on that.
01:19:15
◼
►
So that's really great.
01:19:16
◼
►
They've been doing that for years.
01:19:18
◼
►
So here's what you do.
01:19:19
◼
►
Go to warbyparker.com/thetalkshow, I believe.
01:19:24
◼
►
I'll correct that in a second if I'm wrong.
01:19:28
◼
►
But go there and check it out.
01:19:30
◼
►
And my thanks to Warby Parker.
01:19:34
◼
►
Great glasses.
01:19:35
◼
►
I will say I quick did the conversion of the centimeters to inches
01:19:40
◼
►
using Spotlight which I used to be, speaking of third-party resources, I used to be a huge
01:19:45
◼
►
launch bar user.
01:19:48
◼
►
Yeah I can't get used to life without launch bar. Well I was for a very long time
01:19:53
◼
►
but basically what happened was their
01:19:56
◼
►
copy/paste functionality had this weird bug for like a very long time
01:20:00
◼
►
and everyone complained about it
01:20:01
◼
►
and so I gave up and ended up using another
01:20:04
◼
►
another clipboard manager, which by the way, I will say like that's the number one reason I don't use the
01:20:10
◼
►
Chromebook, which I always talk about loving, more than I do is because I can't live without a clipboard manager.
01:20:17
◼
►
It's always something, right?
01:20:19
◼
►
So I tried out, like let me try just using this and using Spotlight.
01:20:25
◼
►
I did have to add, I cheated because I'm not using pure Spotlight.
01:20:29
◼
►
I added something called Flashlight.
01:20:30
◼
►
So Flashlight adds a bunch of additional functionality just to Spotlight including the ability to
01:20:36
◼
►
like I can search directly in different domains or there's all kinds of stuff that adds on
01:20:41
◼
►
to it to make it much more launch bar like with a lot of custom actions that you can
01:20:46
◼
►
But I have to admit I've been with it for like six months now.
01:20:50
◼
►
I'm pretty happy with it.
01:20:51
◼
►
I've never heard of Flashlight.
01:20:52
◼
►
I will put this in the show notes.
01:20:55
◼
►
Yeah, I couldn't use straight Spotlight.
01:20:57
◼
►
I have to have the stuff that Flashlight adds.
01:20:59
◼
►
- One second, I'm gonna put it in the show notes.
01:21:02
◼
►
That's me pasting it into the show notes.
01:21:04
◼
►
So that gives it, I give it a 50% chance
01:21:07
◼
►
of making it into the actual show notes.
01:21:10
◼
►
How we doing on time?
01:21:12
◼
►
- We're running pretty long.
01:21:13
◼
►
We're at an hour and 16 minutes.
01:21:15
◼
►
So we have 14 minutes technically.
01:21:16
◼
►
- To do the rest of the show.
01:21:18
◼
►
I don't know.
01:21:18
◼
►
We might run slightly long, but that's not too long.
01:21:21
◼
►
We're not more than a minute longer.
01:21:22
◼
►
- I really generally do wanna get your thing
01:21:24
◼
►
on this Apple car thing.
01:21:26
◼
►
So here's my conundrum in a nutshell with the Apple car thing.
01:21:30
◼
►
Is the issue I have with, obviously there's lots of smoke and think there'd be fire.
01:21:35
◼
►
There's two possible outcomes here.
01:21:38
◼
►
One is that Apple produces like a normal car,
01:21:40
◼
►
which I think they could do a good job in electric car and be very competitive.
01:21:44
◼
►
Except that I have questions about the long-term trajectory of the car market,
01:21:48
◼
►
particularly with the rise of things like Uber and car sharing and that sort of thing.
01:21:51
◼
►
I think in the long run, car ownership is likely to decline, which seems odd to launch
01:22:00
◼
►
The other option is to do the self-driving car, which I think is certainly the long-term
01:22:05
◼
►
But then I question Apple's competence in pulling off a self-driving car, which seems
01:22:11
◼
►
to fit much more to Google's strengths, particularly the data-intensive approach they're taking
01:22:19
◼
►
I just, I mean, clearly there's lots of smoke here,
01:22:23
◼
►
but it just, I don't know,
01:22:25
◼
►
it doesn't seem to quite add up for me.
01:22:27
◼
►
I mean, maybe this comes from my, like I said,
01:22:29
◼
►
you said use Apple Maps for the watch.
01:22:31
◼
►
I don't because it's unusable here in Taiwan.
01:22:35
◼
►
I tried it when I first got the watch
01:22:37
◼
►
and it told me to make two illegal turns,
01:22:40
◼
►
both of which would have gotten me killed.
01:22:42
◼
►
So I don't know.
01:22:44
◼
►
So I'm baffled about the whole thing, to be honest.
01:22:48
◼
►
I'm not baffled, I can't figure out what I think.
01:22:51
◼
►
- Just a rehash, as of this recording,
01:22:54
◼
►
we are recording on Wednesday, August 26th,
01:22:57
◼
►
show will probably be out tomorrow,
01:22:58
◼
►
but some of the smoke that's appeared in the last,
01:23:03
◼
►
over the summer is a whole bunch of hirings at Apple
01:23:07
◼
►
that people have spotted from LinkedIn profiles changing
01:23:10
◼
►
and et cetera of car people of various sorts.
01:23:15
◼
►
It doesn't even matter going through them one by one.
01:23:18
◼
►
It's a whole bunch of people with experience
01:23:19
◼
►
in the car industry or from Tesla or from BMW
01:23:22
◼
►
or what have you.
01:23:24
◼
►
And it doesn't make any sense for Apple to have hired
01:23:26
◼
►
all of them if they're not making a car
01:23:28
◼
►
or something car related.
01:23:32
◼
►
And then there was the thing, who got that scoop
01:23:34
◼
►
where Apple is trying to book--
01:23:36
◼
►
- The Guardian did, the test track.
01:23:38
◼
►
- Yeah, at a test track that, and I took issue with it
01:23:42
◼
►
and just, my point was that the Guardian's headline
01:23:45
◼
►
was something about Apple, you know,
01:23:48
◼
►
shows that Apple is working on an autonomous car.
01:23:51
◼
►
And I didn't see that as being evident
01:23:53
◼
►
that it was an autonomous car.
01:23:55
◼
►
- Right, it could have been a normal car.
01:23:57
◼
►
- Yeah, and what people said to me in response
01:23:59
◼
►
was that it's not just a test track,
01:24:00
◼
►
it's like a little fake town,
01:24:02
◼
►
this area, it's a gold naval base
01:24:06
◼
►
somewhere in San Francisco or something,
01:24:08
◼
►
and that it doesn't make sense for anything
01:24:09
◼
►
other than an autonomous car,
01:24:12
◼
►
because if you wanna test a regular car,
01:24:13
◼
►
you can test that anywhere.
01:24:14
◼
►
I'm not sure that holds though,
01:24:16
◼
►
because I think Apple definitely wants testing area nearby,
01:24:20
◼
►
so the fact that they could get a test track in Detroit
01:24:23
◼
►
or something like that, that doesn't help them.
01:24:25
◼
►
And who knows, maybe there are some minor
01:24:28
◼
►
autonomous features, collision detection
01:24:31
◼
►
or something like that that they're working on,
01:24:32
◼
►
but that it's not really a self-driving car.
01:24:34
◼
►
Because the thing to me, and maybe I'm wrong,
01:24:36
◼
►
I hope I'm wrong, I think self-driving cars sound great.
01:24:39
◼
►
I really hope that they come sooner than later.
01:24:42
◼
►
I hope, you know, it sounds fantastic.
01:24:44
◼
►
It just seems to me though,
01:24:47
◼
►
my gut feeling is that it's way off.
01:24:49
◼
►
That's really far off in the future.
01:24:52
◼
►
Not really, I don't know, 10 years old?
01:24:55
◼
►
- It sounds like we're in the same boat here,
01:24:58
◼
►
which is interesting 'cause some people, I mean like--
01:25:00
◼
►
- It seems like we're far enough out
01:25:01
◼
►
that Apple wouldn't need to wait for that
01:25:03
◼
►
if they wanna get into the car business
01:25:05
◼
►
and that they can do this iterative
01:25:07
◼
►
and get in and start figuring out, you know,
01:25:09
◼
►
how are they gonna sell them
01:25:10
◼
►
around the country and the world.
01:25:12
◼
►
- Right, right.
01:25:14
◼
►
- And get in and start doing that
01:25:15
◼
►
before they have the self-driving aspect down.
01:25:19
◼
►
And then come out with the self-driving car
01:25:25
◼
►
at the same time that they would have anyway.
01:25:27
◼
►
And on a longer scale, like what I was saying before
01:25:30
◼
►
about the App Store for the iPhone,
01:25:32
◼
►
that it didn't make sense,
01:25:33
◼
►
even if they had been 100% internally committed,
01:25:36
◼
►
which they weren't,
01:25:37
◼
►
but even if they had been internally committed to,
01:25:39
◼
►
we should do an app store for the iPhone.
01:25:43
◼
►
It didn't make sense for them to wait until 2008
01:25:46
◼
►
to ship the first one.
01:25:47
◼
►
The one that they shipped in 2007
01:25:48
◼
►
was totally worth shipping when they did.
01:25:51
◼
►
I think it would be totally worth Apple, if they could,
01:25:53
◼
►
shipping a car in 2020 that is sort of traditional
01:25:57
◼
►
in terms of how you drive it
01:26:00
◼
►
and doing a self-driving car in 2025.
01:26:03
◼
►
- That's that, I like that.
01:26:04
◼
►
That makes sense.
01:26:05
◼
►
And because like there's still clearly
01:26:07
◼
►
significant market for for a car now and for all the various reasons like I mean
01:26:12
◼
►
beyond the you know Johnny I've loves cars but also just from a pure finance
01:26:18
◼
►
perspective there's a lot to like about Apple doing a car and yes and the other
01:26:23
◼
►
thing is if they started out with normal cars they could outfit those cars with
01:26:27
◼
►
all the sensors and stuff to start gathering data that would go into a
01:26:34
◼
►
self-driving car. Like what's, you know, Google can put a bunch of mapping cars
01:26:39
◼
►
in the road, Apple can could theoretically get a bunch of like actual
01:26:43
◼
►
cars in the road gathering data, improving, you know, their their data set
01:26:48
◼
►
and their algorithms and that sort of stuff. That's, having it, thinking of it as
01:26:52
◼
►
being a multi-stage process, that's one of the more satisfactory answers I
01:26:57
◼
►
figured. Thank you, this has been productive, I appreciate it.
01:26:59
◼
►
I just wrote them down but I've had them in my head and it's dangerous for me to
01:27:03
◼
►
to walk around with things like this in my head
01:27:05
◼
►
that aren't written down.
01:27:06
◼
►
So now I've got them written down.
01:27:07
◼
►
But I've got three reasons why I think it makes sense
01:27:09
◼
►
for Apple to be working on a car.
01:27:11
◼
►
One is financial.
01:27:14
◼
►
Cars are expensive and they are a big business.
01:27:17
◼
►
There are millions of cars sold in the world
01:27:20
◼
►
and they sell for tens of thousands of dollars.
01:27:22
◼
►
So that's a good, in general,
01:27:26
◼
►
that's a good business to be in.
01:27:29
◼
►
Two, the market is ripe for technical disruption.
01:27:33
◼
►
And it is, it's already happening with the move
01:27:36
◼
►
to electric drive trains and stuff like that.
01:27:40
◼
►
Power sources and the way that drive trains
01:27:43
◼
►
are changing based on that.
01:27:45
◼
►
And self-driving is another area,
01:27:49
◼
►
I guess it's unrelated.
01:27:51
◼
►
I guess you could have a self-driving car
01:27:52
◼
►
that runs on gasoline and you can certainly
01:27:54
◼
►
have an electric car that isn't self-driving.
01:27:56
◼
►
But that's two big areas though
01:27:58
◼
►
where there's enormous technical disruption.
01:28:02
◼
►
And so the market is obviously going to change.
01:28:05
◼
►
I think the car market is going to look a lot different in 20
01:28:08
◼
►
years than it does now.
01:28:09
◼
►
And that's not necessarily true now
01:28:11
◼
►
from where it was 20 years ago.
01:28:13
◼
►
The top car makers today are pretty much the same ones
01:28:16
◼
►
as the top car makers 20 years ago.
01:28:18
◼
►
And the cars are technically very, very similar.
01:28:21
◼
►
I don't think that's going to be true 20 years from now.
01:28:24
◼
►
So it's a good time to get in.
01:28:26
◼
►
And, like as a 2A subpoint on that,
01:28:31
◼
►
when computers come into a new market,
01:28:35
◼
►
and there's the old standbys,
01:28:38
◼
►
and then there's the computer companies,
01:28:40
◼
►
it's the computer companies that seem to do better
01:28:44
◼
►
building the old thing,
01:28:47
◼
►
than the old thing makers are at computerizing their things.
01:28:52
◼
►
- Right, so like the RIM example.
01:28:54
◼
►
- Yeah, RIM is a perfect example,
01:28:56
◼
►
where RIM built these phones and pagers,
01:29:00
◼
►
and all of a sudden it got to a point
01:29:02
◼
►
where these things could be real computers.
01:29:05
◼
►
And I know that's sort of an arbitrary distinction
01:29:07
◼
►
saying that today's smartphones are real computers
01:29:10
◼
►
and the RIM models from 10 years ago were not,
01:29:13
◼
►
but I stand by it.
01:29:16
◼
►
And that companies like Apple were better at making phones,
01:29:20
◼
►
even if like the, and famously,
01:29:22
◼
►
they're like the first phone dropped calls a lot,
01:29:25
◼
►
whether that was AT&T's fault or Apple's fault or whatever.
01:29:28
◼
►
Apple got better at making phone antennas a lot quicker
01:29:31
◼
►
than RIM got at building computers.
01:29:34
◼
►
And I think that the same thing could happen with cars.
01:29:37
◼
►
If computing matters, I think Apple's gonna be able
01:29:39
◼
►
to make a car easier than even BMW or Mercedes.
01:29:44
◼
►
Companies with good, well-run companies with good histories
01:29:47
◼
►
are gonna be at making computers.
01:29:49
◼
►
- Well, there's this, oh sorry, go ahead.
01:29:50
◼
►
- Well, my third factor is very simple.
01:29:52
◼
►
The car market has always been, for 100 years and counting,
01:29:57
◼
►
a market where design matters.
01:30:01
◼
►
And that plays into Apple's strengths.
01:30:03
◼
►
Well, not just that.
01:30:04
◼
►
I would add a couple of things.
01:30:05
◼
►
When the rumors first came out, I
01:30:07
◼
►
wrote a very similar article saying there's actually
01:30:10
◼
►
a lot of things here that make sense.
01:30:11
◼
►
And you nailed most of them.
01:30:13
◼
►
I would just add, from the design matters perspective,
01:30:22
◼
►
the making electric cars gotten a lot simpler. So, or electric
01:30:27
◼
►
cars relative to a mechanical car is a much simpler thing to
01:30:30
◼
►
build like electric motors are much more well, you're not
01:30:33
◼
►
you're an actual car like is a controlled explosion happening
01:30:37
◼
►
constantly. And so the level of refinement needed to build like
01:30:41
◼
►
a quality engine and all that sort of things is much different
01:30:45
◼
►
and a much different skill set than than electric car where so
01:30:48
◼
►
it's much easier to enter the market now than than it was. And
01:30:51
◼
►
And what happens is, and I think you were driving at this, because having engine expertise
01:30:58
◼
►
and knowing how to build a great combustion engine is no longer a price of entry, that
01:31:05
◼
►
changes what matters, the priority.
01:31:09
◼
►
So it used to be that you first off, making a good engine was table stakes, and then you
01:31:14
◼
►
could get to the "user interface."
01:31:18
◼
►
But now that the engine is no longer a price of entry, what matters most changes because
01:31:25
◼
►
there's new table stakes.
01:31:27
◼
►
Just look at what BMW's name stands for, right?
01:31:31
◼
►
Bavarian Motor Works.
01:31:32
◼
►
Bavarian Motor Works, exactly.
01:31:34
◼
►
And so this gets to my second point, which is that the reason why I think you said that
01:31:39
◼
►
the list of top makers will be very different in 20 years than it is today is it's anytime
01:31:45
◼
►
because of this fundamental change from mechanical to electric, and again, this is not even touching
01:31:49
◼
►
on the self-driving stuff, which I think you perfectly articulated is going to be a separate
01:31:53
◼
►
event. Because you have this shift from mechanical to electric, everyone's starting from the
01:32:00
◼
►
same spot, objectively. This is like going to mobile, right? Everyone's like, "Oh, Microsoft
01:32:06
◼
►
missed mobile." Microsoft didn't miss mobile. They were on mobile earlier than anyone else.
01:32:10
◼
►
The issue was that what mattered in mobile, it was a brand new paradigm, being good at
01:32:14
◼
►
the desktop didn't advantage you on mobile.
01:32:18
◼
►
In fact, if anything, it made Microsoft worse off because the temptation to take the desktop
01:32:25
◼
►
paradigm and stick it onto mobile was overwhelming.
01:32:29
◼
►
That's exactly what they did, right?
01:32:31
◼
►
Windows Mobile actually had a start button that you pressed with the stylus and it popped
01:32:35
◼
►
up a menu, like a Windows 95 menu.
01:32:40
◼
►
And I think it's probably going to be the same challenge with cars.
01:32:46
◼
►
It's not just that the mechanical guys no longer have an advantage over the electric
01:32:51
◼
►
It's that they're actually at a disadvantage because they will be much less capable of
01:32:57
◼
►
truly starting with a fresh sheet and rethinking what a car means.
01:33:03
◼
►
And if you start with the idea that it's going to be an electric car and all that other stuff
01:33:07
◼
►
that has to do with mechanical engine goes away, then yeah, you have something like Tesla
01:33:12
◼
►
having like a 17 inch screen in their car, right? Because that's actually much more important.
01:33:18
◼
►
And I think that's a reason why in these big transitions, the big players actually end
01:33:23
◼
►
up completely transforming.
01:33:26
◼
►
And look at my reasons. Number one, they're expensive and people spend a lot of money
01:33:30
◼
►
on them. Two, it's a market ripe for tech disruption. Three, it's a market where design
01:33:35
◼
►
and has historically mattered.
01:33:36
◼
►
Those are the same three things going on with the watch.
01:33:41
◼
►
People spend a lot of money on the watch.
01:33:43
◼
►
It's ripe for technical disruption.
01:33:46
◼
►
And what I mean by that is that we've reached a point
01:33:50
◼
►
where you can build a Unix computer
01:33:53
◼
►
that runs in a watch size device,
01:33:55
◼
►
which is, and that's networked,
01:33:58
◼
►
which is a point of disruption.
01:33:59
◼
►
So that's, you know, whether or not, you know, who knows,
01:34:01
◼
►
maybe the digital watches are gonna die again.
01:34:04
◼
►
Maybe it'll be a fad like the '80s.
01:34:06
◼
►
But there certainly seems like it's a time for disruption
01:34:08
◼
►
because it wasn't possible before and it is possible now.
01:34:11
◼
►
And three, it's a market where design matters.
01:34:14
◼
►
Well, that's absolutely, I mean,
01:34:15
◼
►
I don't know that that's more true for any market
01:34:18
◼
►
other than watches.
01:34:19
◼
►
Maybe, you know, the only other thing you can compare it to
01:34:23
◼
►
would be women's fashion, you know,
01:34:27
◼
►
in terms of the importance of design
01:34:29
◼
►
and the incredible variety of it that's out there.
01:34:32
◼
►
So the exact same reasons I think that Apple got into watch market are exactly the reasons
01:34:36
◼
►
they'd get in the car market.
01:34:38
◼
►
And it's exactly the same reasons they got into the cell phone market.
01:34:41
◼
►
They're expensive.
01:34:42
◼
►
It's a market that's ripe for technical disruption in an area where Apple's expert and design
01:34:49
◼
►
Well, I would add, I guess the thing I would phrase about the technical disruption, I would
01:34:53
◼
►
refine it further to say it's not just that there's technical disruption, it's that what
01:34:58
◼
►
used to be a mechanical object is becoming a computer and Apple is a computer company
01:35:03
◼
►
and a car today is a mechanical object with all these computers stacked on top of it
01:35:09
◼
►
like some models have like nearly 100 microprocessors but if you think like the
01:35:14
◼
►
reason why there's 100 different ones that are all distinct and they all you know in why it's
01:35:18
◼
►
hard for your typical mechanic to even service a modern car is because they're all kind of tacked
01:35:23
◼
►
on, right? But if you start with the assumption that an electric car is a computer with wheels
01:35:31
◼
►
attached, then it becomes very obvious that a computer company is going to have an advantage
01:35:39
◼
►
in the long run. And that's the same with the phone. It was no longer a phone with, you know,
01:35:45
◼
►
calendar functionality or email functionality. It became a computer that could also make calls.
01:35:51
◼
►
And that flipping of the paradigm is what makes it
01:35:55
◼
►
an attractive market for Apple, for Google,
01:35:58
◼
►
for the big software companies.
01:36:01
◼
►
- Yeah, and I think you're exactly right,
01:36:03
◼
►
and your example that the entrenched market leaders
01:36:07
◼
►
are the ones who have the hardest trouble zooming out
01:36:10
◼
►
far enough to go back and just start over.
01:36:13
◼
►
The phone's best example that I can think of,
01:36:15
◼
►
and I know I've harped on this for years,
01:36:18
◼
►
is the fact that the iPhone doesn't have a green
01:36:20
◼
►
make a call button and a red hang up button.
01:36:23
◼
►
And I'm sure, in fact, I know I've mentioned it before
01:36:26
◼
►
and I think people have pointed,
01:36:28
◼
►
there are certain phones that came out before
01:36:29
◼
►
that didn't have those things, but very few.
01:36:33
◼
►
They're way off in the corner of phone history.
01:36:36
◼
►
Every single mainstream cell phone that was ever made
01:36:39
◼
►
before the iPhone had, in fact,
01:36:41
◼
►
the colors almost never changed.
01:36:42
◼
►
They had a green button to make a call
01:36:44
◼
►
and a red button to hang up the call.
01:36:47
◼
►
So getting rid of those buttons was just like a huge,
01:36:50
◼
►
and really just relegating the phone to an app status.
01:36:54
◼
►
And I've said this before too, I think in hindsight,
01:36:56
◼
►
I think if there's a mistake that Apple's made
01:36:58
◼
►
in the, what's it been, eight years since the phone,
01:37:02
◼
►
I feel, I really wish that they would further reduce
01:37:05
◼
►
the magical nature of the phone app.
01:37:10
◼
►
I don't want, I would like to reduce an incoming phone call
01:37:14
◼
►
to the same sort of notification I get from anything else.
01:37:17
◼
►
- Oh, totally.
01:37:18
◼
►
Well, why should it take over my screen and do, yeah.
01:37:21
◼
►
- Like, sure, let me set a ringtone.
01:37:23
◼
►
So if I have the volume on, it'll play the ringtone,
01:37:26
◼
►
but I don't want it to take over the whole screen.
01:37:28
◼
►
And if I have it on silent,
01:37:30
◼
►
I just want it to drop down a little window shade at the top.
01:37:33
◼
►
Phone calls are just not that important to me.
01:37:35
◼
►
So if anything, I feel like Apple has fallen behind
01:37:37
◼
►
in reducing the fact that the phone should be just an app.
01:37:44
◼
►
magical features, you know, like when you get a phone call the way it takes over no matter what
01:37:47
◼
►
you're doing. But for the most part, they and I don't think any of the existing phone makers
01:37:52
◼
►
would have made that jump. No, I that's exactly right. They could have, but they didn't.
01:37:57
◼
►
Right. Well, that's always the thing. And this is the this is why startups succeed and why
01:38:01
◼
►
incumbents fail it like the incumbent usually has more experience, they have more capital,
01:38:06
◼
►
they have more money to invest. But all that pales in comparison to one your incentives,
01:38:13
◼
►
and two, your kind of preconceived notions.
01:38:16
◼
►
Like, if you, like when Microsoft came up,
01:38:19
◼
►
if you want to characterize the OS or computer as like a square,
01:38:23
◼
►
like make it a physical object,
01:38:25
◼
►
like they were motivated to make the most perfect square in the world
01:38:28
◼
►
that fit this new paradigm of a PC.
01:38:31
◼
►
The problem is when the phone came along,
01:38:34
◼
►
what you needed was a triangle.
01:38:35
◼
►
And Microsoft was so invested in everything about their corporation
01:38:39
◼
►
and everything about their organization,
01:38:40
◼
►
and their incentives were perfectly aligned to make the best squares in the world,
01:38:45
◼
►
which meant they viewed the triangle as an attempt to push the square into it.
01:38:52
◼
►
Whereas if you started from scratch with the triangle, it's not just that you are starting
01:38:59
◼
►
from the same place as Microsoft, so you have an equal chance to them. You actually have a better
01:39:04
◼
►
chance because you know what you're targeting and you don't have all that baggage and cruft.
01:39:10
◼
►
So famously disruption, it's not just that Microsoft,
01:39:13
◼
►
there's a financial aspect where they wanna keep
01:39:15
◼
►
the old financial stream, but it goes deeper
01:39:17
◼
►
than just finances.
01:39:19
◼
►
It's like the very way people think,
01:39:21
◼
►
like is conditioned for a certain view of the world.
01:39:25
◼
►
And it's incredibly difficult to break out of that,
01:39:28
◼
►
particularly in a large organization where this stuff
01:39:31
◼
►
is like, is embedded deep in the culture
01:39:33
◼
►
and the way people think about things.
01:39:36
◼
►
- We just, we've gone over 90 minutes,
01:39:37
◼
►
but I'm just gonna call time out here,
01:39:40
◼
►
and I'm just gonna say that the remainder
01:39:42
◼
►
of the show doesn't count.
01:39:45
◼
►
I wanna take a moment here during this timeout
01:39:47
◼
►
and I wanna thank our third sponsor
01:39:49
◼
►
and it's our good friends at Casper.
01:39:51
◼
►
Casper sells an obsessively engineered mattress
01:39:54
◼
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at a shockingly fair price.
01:39:56
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Just the right sink, just the right bounce.
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◼
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They take two common technologies from modern mattresses,
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◼
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latex foam and memory foam,
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◼
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and they put them together for just the right version.
01:40:08
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You don't have to sit there and choose
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between four different mattress types.
01:40:12
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They've figured out one that's great
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and you just pick the size you want and that's it.
01:40:18
◼
►
That's all you have to do.
01:40:18
◼
►
It is so easy.
01:40:20
◼
►
That to me is like the best thing about Casper
01:40:22
◼
►
is that you don't have to sit there
01:40:23
◼
►
and think well do I want this one that has more memory
01:40:27
◼
►
or the one that has more bounce or whatever.
01:40:29
◼
►
No, they just figured it out.
01:40:30
◼
►
They figured out the right mix and that's it.
01:40:33
◼
►
Seems crazy, seems even crazier
01:40:37
◼
►
than buying eyeglasses online.
01:40:38
◼
►
but they've got the same type thing.
01:40:40
◼
►
Look, you just call up, they send it to you.
01:40:43
◼
►
It's a risk-free trial.
01:40:45
◼
►
I think it's 100 days.
01:40:47
◼
►
It's something like that.
01:40:48
◼
►
Yeah, here it is, 100 days.
01:40:49
◼
►
You get 100 days with the thing.
01:40:51
◼
►
Buy a Casper mattress.
01:40:52
◼
►
100 days, if you don't like it, ship it back to them.
01:40:57
◼
►
Their mattresses are made in America,
01:41:00
◼
►
and their prices are just blowaway good.
01:41:03
◼
►
Really, just remarkable.
01:41:05
◼
►
If you don't believe me, go to a mattress store
01:41:06
◼
►
and try to find high quality mattresses at these prices.
01:41:09
◼
►
500 bucks for a twin, 950 for a king,
01:41:13
◼
►
and all the sizes in between are in between 500 and 950.
01:41:18
◼
►
It's an outstanding price point for a really good mattress.
01:41:24
◼
►
I, it just, it still blows me away
01:41:27
◼
►
when I think about when I got,
01:41:28
◼
►
they sent me one of these things last year.
01:41:31
◼
►
It comes in a little box.
01:41:32
◼
►
You cannot believe that there is a full-size mattress
01:41:34
◼
►
in this little box and it's got instructions.
01:41:38
◼
►
Kind of weighs as much as you'd think a mattress would weigh
01:41:40
◼
►
but it is an incredibly small box
01:41:42
◼
►
because it doesn't have springs and stuff like that.
01:41:45
◼
►
That stuff is like ancient technology.
01:41:47
◼
►
It's all just foam and they just, I don't know,
01:41:49
◼
►
somehow vacuum pack it into this thing.
01:41:52
◼
►
So you put it in a room where you want the mattress.
01:41:54
◼
►
That's the most important thing.
01:41:55
◼
►
Listen to the box and then you open the box the right way
01:41:59
◼
►
and it's just, it makes cool noise
01:42:01
◼
►
that I won't try to replicate as it just sucks in the air
01:42:04
◼
►
and then all of a sudden, boom,
01:42:06
◼
►
you've got a mattress in your room.
01:42:07
◼
►
It feels like you're living in Back to the Future
01:42:11
◼
►
or something like the future of Back to the Future
01:42:13
◼
►
where you put a little pizza in the thing
01:42:17
◼
►
and 10 seconds later you got a full pizza,
01:42:19
◼
►
except instead of a pizza, it's a mattress.
01:42:22
◼
►
Does that make sense?
01:42:25
◼
►
Could not be an easier way.
01:42:26
◼
►
I've got a whole bunch of tweets, I've been retweeting them.
01:42:28
◼
►
People are buying these things
01:42:30
◼
►
and they all say the same thing when they tweet.
01:42:31
◼
►
They're like, "I thought it was crazy
01:42:33
◼
►
to buy a mattress online, but I've been listening to this thing on the talk show and I did it
01:42:39
◼
►
and it is. It's a great mattress. I think, and I don't have this here in front of me,
01:42:43
◼
►
this might not still be true, but I believe it was true for a while. He said, "If you
01:42:47
◼
►
live in Manhattan, you can get a Casper mattress delivered same day by some cat on a bicycle,"
01:42:54
◼
►
which is crazy, absolutely crazy.
01:42:57
◼
►
So just dial it up at, what is their website?
01:43:02
◼
►
I think it's casper.com, but I do know the code.
01:43:05
◼
►
The code is the talk show,
01:43:07
◼
►
and you'll get 50 bucks off by using that code.
01:43:11
◼
►
So go to casper.com, use the code the talk show,
01:43:15
◼
►
and you'll save 50 bucks off.
01:43:17
◼
►
So my thanks to them.
01:43:19
◼
►
Let's wrap it up.
01:43:23
◼
►
I gotta wrap this thing up.
01:43:24
◼
►
'Cause timeouts can only last so long.
01:43:27
◼
►
I have one last thing that I wanted to talk about,
01:43:34
◼
►
and that was this Amazon thing in New York, New York Times.
01:43:38
◼
►
Did you see this?
01:43:39
◼
►
- I did, I wrote a lot of it, a lot.
01:43:41
◼
►
I wrote two daily updates and an article.
01:43:43
◼
►
Yeah, so first off, I haven't written about it at all.
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So I'll let you talk.
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Well, first off, there is an article just today, we're going on Twitter about someone
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who used to work for Amazon who left on maternity leave and got cancer at the same time.
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Yeah, and I saw that both got cut off from her insurance, and which was claimed to be
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And then when came back, like all our direct parts reports were gone, and she was basically
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marginalized and resigned a few months later, which you know, certainly, and so I think
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Just to be clear, that sort of behavior and all the kind of anecdotal allegations
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of treating someone with a miscarriage poorly, the cancer patient, like that's
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a horrible and, and deserves to be condemned the strongest possible terms.
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And I will say, uh, I believe that it happened because if you're in an
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environment where they're pushing so hard, uh, if you're, if you're running
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right up to the line, like you're going to go over it sometimes.
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So I actually tend to believe that there is some truth to that stuff.
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So that aside, just to be super clear, that shouldn't be tolerated.
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And I hope that this will produce changes.
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Secondly, though, the issue I had with the New York Times article specifically was,
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and this sounds really silly, but was the tone of it.
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Like there's all these kind of throwaway lines like, oh, you know, basically kind
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of mocking the person who was so excited about getting a frozen doll to someone or like,
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"Oh, they're working so hard so you can get scotch tape."
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It was kind of the snark and the disdain and the condescension that I felt it had that
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really rubbed me the wrong way.
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The reason it did was, the fact of the matter is I know a lot of people that work at Amazon.
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I lived in Seattle.
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I personally chose not to work at Amazon because I had a family and it's not great for that.
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by all accounts. Everyone knows that. But on the flip side, where had I been single, I think I
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would have loved the opportunity. I love the idea of an environment where you should challenge
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something. If you think something's wrong, you stand up. If somebody has a bad presentation,
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you tell them it's a bad presentation. That happened to me at Apple. I got totally torn
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apart one time at Apple. I think I did cry at my desk. I came back, and it led to me doing some of
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the best work I've done in my career. And not only that, it instilled in me the understanding
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that you can dig deeper and go down a deeper level and get something better. And I think that plays
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out in what I do today, like really wanting to deliver something beyond and I can trace it back
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to that happening. And I'm pretty hesitant to all these people are paid very well. They all choose
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to work there, they could all get jobs somewhere else. And I'm a little hesitant on my high horse
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and say that I need to take care of them and what they do. If you want to talk to me about
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Amazon's warehouse workers, I'm happy to have the conversation because they're in a much worse
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position. But the white collar workers, that kind of aspect irked me about the article.
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Dave: Yeah, you've covered everything I wanted to cover and kind of put your finger on it better
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than me. To me, I hear what you're saying about the condensation about, like you said,
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said that they're busting their asses for 20 hours a day,
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answering emails after midnight to send scotch tape
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to people overnight, or to do it in one day instead of two.
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And I agree with that, and I feel like that's sort of like
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saying that New York Times writers are busting their asses
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to send pulped up dead trees to people every morning,
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365 days a year.
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You're kind of missing the point.
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It does make people happy when they have a good experience
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Amazon, right? Where you're like, you know, you're some pair of boots breaks and you can get like the
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exact right pair of replacement shoelaces and they're there the next day. That's actually really
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cool. Whereas like in, you know, pre-Amazon or if Amazon doesn't have what you're looking for,
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like where do you go to get a specific kind of shoelaces? Like in the real world, like
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they've made the world a better place. And I know there's other places where you can buy shoelaces
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than Amazon, but Amazon's often the place I go to first. So I agree with that.
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It's the thing which I at the beginning like if you have a great service experience like it actually brightens your whole day that thing
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You order something at Amazon and shows up a day early like it's it's cool
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It and it's okay that it's cool. Like we're we're humans like not everything has to be like our
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Eating our vegetables. Yeah, and the other thing that really got me about it was the way that they I thought the article really conflated
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Entirely different aspects of it like exactly what you said if there are HR problems like like a lack of
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Tolerance, you know poor poor
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Poor responses after a maternity leave or an illness leave or something like that. That's really bad
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I mean that's over the line and it really it's like a red alert going off, you know
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Like that's like a siren should be flashing if it's that you had a crummy idea or poorly thought-through idea
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and you were told this is a crummy idea
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and it's poorly thought through, that's harsh.
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And I've been there, I mean, I think everybody has.
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I mean, I've been there.
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It hurts, but it's the way it works.
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And I don't know how that's different than other companies.
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How is that different than Pixar,
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which has a famously ruthless,
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not ruthless meaning mean or personal,
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but just in terms of being really, really hard
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to get a story through?
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And they always say over and over and over again,
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everything starts with story,
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and they have this story-making process
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that's entirely collaborative,
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and you have to keep coming back
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to the same group of your colleagues and peers
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and presenting your story,
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and they're gonna pick it apart
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and tell you everything that's wrong with it,
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and you keep coming back.
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That's how they make Pixar movies.
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Pixar movies don't get made,
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and they don't have the track record
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that they have of one hit after another
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by having story meetings where they wanna make sure
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that whoever's presenting feels good coming out of it.
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- Oh, totally.
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And Apple too, there's that anecdote, actually when I was at Apple, I got to hear Johnny
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I speak and he shared it then but it was repeated in that New Yorker article where John, I think
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it was coming out of a meeting and either I was asking Jobs why he was so critical or
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I've confided in Jobs that he was disappointed in the presentation.
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As I heard it in the story, it was I've confided in Jobs that he was disappointed in the presentation.
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And Jobs said to him, "That was a very selfish thing to do."
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And I was like, "What?"
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I was trying to be nice to the guy.
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And Jobs was like, "No, you were trying to make him like you.
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You were concerned about him not liking you if you were honest about the mistake.
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Actually, you're doing him an incredible disservice and you're doing a company disservice,
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and you should be ashamed of yourself."
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And I was like, "Whoa."
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He was super pissed at Jobs, he was saying.
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But it totally transformed the way he viewed his job and what he did.
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If he wasn't honest with what was in front of him, he was doing everyone a disservice
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in the pursuit of wanting people to like him.
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That was just deadly for him and for the company and all that.
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And I mean, Bezos says he doesn't want to be like Microsoft.
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People don't want Microsoft being this infighting and all this backbiting stuff.
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The reality is the old Microsoft, at least legend has it, back in the '90s when Gates
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was there. Vicious. And vicious in a like, "This sucks." Like, "It should have been
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better." And frankly, when I was there, the issue that I had with Microsoft was the
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– like, the reason I didn't get promoted my first year was I was told my "what"
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was great but my "how" was poor. Like, basically, I was told I was too blunt and
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like people like felt uncomfortable with my – what I said in meetings. And like – and
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And so what happened was you do get the backbiting and viciousness because that always exists
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because we're humans, but that all happens back channels and behind the scenes, right?
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And this is what, like, far better it happened in the open than in these back channels.
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And where Microsoft, I think, has gone wrong in some respects is all that viciousness never
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It just got taken off the top table and being visible to everyone.
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It got stuffed underneath, and then you get this toxic environment that, I mean, needless
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and you used to say I left every two years.
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But I don't know, sorry, that was a bit of a rant.
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- No, that's all right.
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One thing I remember as a last thought
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is I took a screenwriting class in college
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and I enjoyed it greatly and it was taught by
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a guy who used to work on Alf
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and he worked on a bunch of,
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everything from PBS shows that were totally serious
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to like the Alf Saturday morning cartoon show.
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And he said that, and we had these crits every week.
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Everybody would, you'd have to hand in your writing
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on a certain day and then there were copies,
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this is pre-digital, and everybody got a copy
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at the end of the class and then you'd have to read it
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for the next class and then we'd have a crit
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and everybody would discuss each other's work.
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And he said, this is how Hollywood works.
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You criticize the work, not the writer.
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It's not personal.
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You don't say, you should have done this.
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You talk about like, the character should have said this
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or the dialogue isn't right.
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You don't say, like if you and I had both written something
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and I wouldn't say, Ben, you did a crappy job
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dialogue here. You just say, "This line of dialogue doesn't ring true to me. It doesn't sound like
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something that this character would say. It's the work, not the person." That doesn't mean it
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doesn't hurt when you walk away and you know that you've got a marked up screenplay that's full of
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really, really astute criticism, but it's not personal.
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Especially if you've invested yourself in the screenplay. And that's where it's tough, right?
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Because the best work comes when you put yourself into it. And so to be able to manage someone
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criticizing your work, and they may be doing it correctly, but you identify so deeply with it,
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that it's hard to handle. I get that. I think we're on the same page. I get also the extra hours
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thing. But again, these are adults making well into the six figures, particularly including
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stock compensation. That's for them to decide. The truth is, I don't know anyone who works at a
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successful tech company, particularly either one that Apple and Amazon kind of compete on the user
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experience, which requires that much more perfection and attention to detail, or the
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early stage of any company when they're building their competitive advantage that doesn't… I mean,
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maybe this is part of people's reaction. They don't want to admit that there's a choice.
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I do believe you can't have it all. You can't be an attentive father or an attentive husband and
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be a senior vice president at Amazon. I don't think it's possible, or Apple for that matter.
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And it's something that I don't think we like to talk about because we like to think about
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Apple being this great company or Amazon being this great company. We love their products.
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We don't want to like… I think there's an aspect of guilt almost that comes with these articles
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and is part of why people react so strongly to them.
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Yeah, I agree with that completely. Ben Thompson, I thank you for your time.
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People can find more of your writing at Stratechery.com.
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Yes, and I, season two of Exponent will be, the next episode will be coming out next week,
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so I'm back in the podcast chair.
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That is your podcast co-hosted with James Allworth.
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You guys talk about basketball.
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No, we talk about basketball to the extent where I make fun of James for having no idea
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about any sort of sport.
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Did you see that though that, what's his name, he's back on Twitter, and the guy got fired
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Bill Simmons?
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Yeah, Bill Simmons.
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And he called out Steve Ballmer as being over his head on the Clippers.
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I cannot believe I just blanked on Bill Simmons' name.
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That's what happens when you're 90 minutes into a podcast.
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Anyway, thank you.
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I will let you go and talk to you soon.
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I look forward to hearing the next episode of your show.
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- Sounds good, I'll see you soon.
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- All right.