95: ‘Twenty-One Thousand Words’ With Rene Ritchie
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Renee Richie. John Gruber. From iMore. How long was your iOS 8 review? 21,000 words. What?
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Holy shit. Yeah, 200 pictures. I need to be put down. 21,000 words. You know,
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and I mean this sincerely, not just because you're the guest on the show, but for years I've been
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thinking, "Man, wouldn't it be great if somebody wrote iOS reviews each year the way John Siracusit
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does Mac OS X reviews?" And I realized that you do. They're all there. They're there all
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the way back to iOS 2. It was just called iPhone OS 2 or something like that. And they
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are book-length. 21,000 words. Seriously, that's more closer to a book than an article.
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I always feel this need to explain things.
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Because Apple gives us WWDC sessions and they give us keynotes, but the keynotes are fast
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and the WWDC sessions are super geeky.
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I just picture my mom or my dad really wanting to find out what's going on and trying to
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write that for them.
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That's true.
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I don't know.
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These OS updates are getting...
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Well, they've always been deep.
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But like Iowa 7 to Iowa 8, there is so much.
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And from a marketing perspective, Apple really just can't cover it in detail.
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They can't publish 21,000 words about it.
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And it's like they're moving so effectively year over year that it is – I think it's
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truly a challenge to keep up.
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You know, I take the Syracuse thing as a huge compliment.
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I can't say that I'm anywhere nearly as competent as he is to write these things, but I think
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that's exactly it.
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They are so, especially something like extensibility and how it works in the container apps and
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the host apps and how the security and privacy is handled are really complicated topics.
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And I watch those sessions four or five times each because I want to understand them better.
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And the writing process is sort of me digesting and figuring out what it all means.
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I almost mean it the other way.
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I do mean it as a compliment.
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I mean it as a profound compliment,
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but I almost worry that the way that I pose it,
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that I say, hey, it took me years to realize this,
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that we already had somebody doing it and it's you.
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I almost worry that that comes across as an insult
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because I say it took me years to realize it.
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And I think, and I don't mean it as an insult in any way,
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but I do think that maybe the reason
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it didn't dawn on me right away
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is that your style is so much more understated.
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It is a very, you know, you personally are almost out of the picture.
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And it's a, I know that this word in terms of journalism is grossly overused,
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but it's a much more objective viewpoint.
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And with Sirkusa, he's always there, right?
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It is, it's Mac OS X reviews very specifically from his perspective.
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and as it pertains to his obsessions.
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- Well, he's got an amazing authorial voice.
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I mean, he talks the way that he writes,
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and you always know it's exactly John.
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And I have my biases, I try to state my biases up front
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and own them, but I think there's just so much to cover
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that I have to get out of my own way when I do it.
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- Yeah, I totally agree.
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So a lot of writing.
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It's good because this way I can have someone on the show
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who wrote more than I did this week.
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Yeah, especially the watch piece and the iPhone review,
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those were amazing.
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- Yeah, oh, thank you, thank you.
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It was both, and I really did write them both
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in one waking day from like around one in the afternoon
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till six a.m., just one after another.
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I had notes all over the place from the eight days prior.
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I mean, it's certainly like I didn't start writing
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in a vacuum, but all I had were notes and wrote them both.
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I think they were both like a little over 4,000 words. So like 8,000 words in one working day, which is
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Needless to say unusual
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I like the watch one
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Especially because we've had people who cover smart watches right about them and we've had people like from Hodaki who do cover watches right about them
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but you made a really salient point in your piece that that
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these two cultures are gonna clash in the middle and you poked some fun my friend Phil Nickenson yesterday and
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rightly so because he was saying that you know the $70 watch band was a hefty price and
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People have no idea what's coming when these two industries emerge. I think you see I put it I posted a clarification
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Yes today and and the point because I think it was I could I think it was misinterpreted where
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I'm not cheerleading or clapping or
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Smugly sitting with my arms folded about the idea of multi thousand dollar Apple watches
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I'm just saying I think that that's what's coming whether you like it or not
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Whether you have a strong opinion on it or not, whether you think that's cool whether you think it's ridiculous or preposterous
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But I do think and again like something like a band that costs
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$500 if you think that's hefty I would I would agree that's that's you know, I don't think no matter what your income of
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Three-four five hundred dollar band just the band is you know hefty hefty is a decent word for that
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And in my research for the watch piece,
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I was looking at things like, what does it cost to get
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an actual Rolex stainless steel, no precious metals,
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but stainless steel replacement band.
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And they sell for at least $2,500,
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'cause I think the ones you can find online
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are sort of gray market,
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because authorized dealers for Rolex
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and other brands like that don't advertise prices.
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But let's just say that's in the ballpark.
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If you want to think that that's exorbitant,
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I'd see exactly what you mean.
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I may not necessarily agree,
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but I can totally see the reason of somebody.
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I could say that's a reasonable position to take
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that nobody should buy a watch
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that the band alone costs $2,500.
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Totally reasonable.
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I don't necessarily agree, but it's reasonable.
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$80 is right there smack in the middle
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of the mainstream watch market.
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- That's absolutely true.
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I have another friend, Kevin, and he collects watches.
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He has six or seven years like omegas and Panerais and Rolexes and other brands whose
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names escape me.
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But when he first heard about the Apple watch he loves technology and he said though he
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was not going to buy one unless they had one that was in the thousands of dollars because
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it wasn't the kind of watch that he was interested in.
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And now when he read your piece specifically he said that it made him even more inclined
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to buy it and he's like frankly the more expensive they get the more appealing that is to him
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as someone who loves watches.
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Well anyway, we're only a couple minutes in but here it's impossible for us in one show even by the the ever-growing length of
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episodes of this show
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there's no way that we can talk about everything and I think the watch is unfortunately going to be meet the
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cutting floor because
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The phones are new I've had them for a week
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iOS 8 is out and is new and you have covered it. I think it's fair to say more extensively than anybody else maybe
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Federico would only be the only other person I could think of whose whose depth of coverage of iOS 8 is in the same ballpark
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And I think we'll be lucky to I don't think we'll be lucky to finish on time even with just those two things
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And we could talk about the event itself, which I didn't really cover and I usually like to do
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and maybe that's
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Where we can start
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Got a bunch of sponsors to run through those
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So let me you know, let's take a break before we even get started talking about the event and
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Let me tell you guys about our first sponsor it's our good friends at Harry's
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This is one of the sponsors. They've been with the show for a while now. They keep doing it. I
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If you haven't tried these guys yet, you're nuts. So what is Harry's do Harry's is a company that looked at the
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Shaving market every aspect of it from the hardware the the blades and erasers and shaving cream and stuff like that
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You know the hardware the the products just looked at the whole thing and said this market is ripe for disruption
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You're not getting you're paying too much and getting an inferior product
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I was on electric shadow today and and Moises described
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You know the stuff you get from Gillette is looking like a forget what he said something like a cross between a disco and a hot
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Just bad industrial design and cheap Harry stuff. They're their
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Razors their handles are so nice. They and they just look like something that's built to last
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Quality wise and built to last design wise just in terms of like you could buy one in 10 or 15 years from now
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It's still gonna look nice. It's just right
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It doesn't look like it's from this decade or that decade, just quality design.
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And they're disrupting the pricing because they're giving you higher quality stuff at
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lower prices.
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The starter set's an amazing deal.
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For $15, you get a razor, moisturizing shave cream, and three razor blades.
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Why pay $32 for an eight-pack of blades when it's half the price at Harry's?
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And the big thing too, I think it's important, is that they're not just slapping a name.
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They do have a cool name, cool brand, they ship stuff in cool boxes, but they're not
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just slapping their name Harry's on blades made by others.
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They're so serious about controlling the whole thing, the whole widget, is that they purchased
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their own razor blade factory in Germany and they're producing their own high quality,
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high performing German razor blades.
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It's just great.
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It's great stuff.
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can't be can't say enough good things about about their products so where do
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and you'll save five bucks off whatever your first order is and like I said
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their starter kit is it's just 15 bucks so I mean you can you know it's
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practically like getting started for free so check out harry's.com and I
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I guarantee you you're gonna be happy with it
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All right, so the event yeah in the Flint Center
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Big mystery white box out front for a while
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You were there. I think you were sitting two seats down from me right? Where were you next to me now?
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I think I'm you Clayton you and Jim
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Right me you
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Clayton Morris and
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Jim Dowell ripple
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Now getting invited to these sort of events now
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That's how many times have you been to like a keynote with a press badge twice?
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It's my second and the first one was ww DC so that you know
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It's you know, I hesitate to say new Apple, but it is a an evolved Apple
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I would say new implies like a change in direction. I would say it's more of an
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Expansion of a direction they were already in. Yeah. No, I think that's absolutely fair
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It's it's sort of like some of the constraints have fallen away from them
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Yeah, and there you know
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Openness is indeed the right word now. I compare this all the way back to
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the original iPhone 2007 the original iPhone 2007 review units were only given to I think four people
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I think it was Ed Begg at USA Today pogue at the Times Mossberg then at the journal and
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Steven Levy at Newsweek that was it
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they were the only four people and the entire planet who got a review unit of the the original iPhone and
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I would say even for a few years after that the the people who were on the list of
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You'll get pre. You know a review unit a week or two weeks before it actually comes out was limited to
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Established long established print periodicals even if most people nowadays that even those days were reading them online and
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Then slowly they started adding people from online only publications. You know the in gadgets and
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people like me and and Dalrymple and stuff like that. Nantec. Yeah, and on and it's you know so
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that's why I say and and clearly what they've done is they have greatly expanded the list of
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members of the press who are getting invited to these events it's no longer I still say I think
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it's still selective I can't even imagine how many requests they get that they turn down but
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I think it's opened up in a way and I think in a right way where it's people who should have been I think it's
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You know long overdue that you've been you've gotten invited to stuff like this
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Daniel Dilgar from
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Apple insider
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Has I think maybe I don't know if WWDC was the first but it's you know
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Certainly within the last year that he started getting ready Caldwell, too
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Yep, Serenity
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Well surrounded Macworld's gotten invitations for a long time
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Yeah, but they it's I'm never sure with Apple whether it's the publication or the journalists that they're inviting
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It's both is my feeling
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I don't think I think it's sort of the equivalent of asking whether Apple is a hardware software company
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You know, it's both because like for example
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mg, Siegler when he was full-time at TechCrunch was getting invited and
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Then when he left tech crunch, but before he joined Google
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He still got invited even when he wasn't a full-time person at Ryan block to when he left in gadget
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Yeah, he's another good example. Yeah, perfect example
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It's clearly though and I can't help
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We taught a bunch of us because we had like an hour to burn before the event milling about I mean
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It's you know what and that's what we do we sit there and insider
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gossip but it's it's almost impossible not to draw a conclusion that it has
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something really you know that this expansion of the list and less
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exclusivity has something to do with Katie cotton's departure it was also a
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much bigger venue than they've used for iPhone events in the past and often you
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know at least you know they would cite capacity issues but they made sure they
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had room for 2,000 odd people including fashion bloggers and you introduced me
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to the gentleman from Hodaki, the watch bloggers were there too. Right. Yeah, you
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know, I didn't know Ben Clymer personally, but I'll even know I've been a fan of
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his site for a very long time. But I actually thought about introducing
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myself to him in advance, just sending an email. I don't, you know, I don't even
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know if I could assume that he's, you know, familiar with Daring Fireball, but
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maybe, but even if not, I would, you know, take the point that just saying what I
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do. And just saying, "Hey, did you get an invitation to this event?" Because I
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I thought that would have been a surefire tell
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that they were gonna do a watch.
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I can't help but think too, the fact that Guy,
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and maybe he couldn't say, maybe he got an invitation
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that said he can't talk about it,
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but I think the fact that Ben Clymer was there,
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and presumably other people from the watch world,
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is why the fact that they were gonna do a watch
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leaked within about the last week.
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- 'Cause even just a month prior,
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When I suggested that maybe they would do the wearable
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at the September event,
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even though all the previous rumors
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said it would be an October thing,
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and it was like a big deal for a day that I'd said that,
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everybody was expecting October, right?
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And then all of a sudden, about a week before,
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it was like, oh yeah, they're definitely gonna do a watch.
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And I can't help but think it's because
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they started inviting people.
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- Yeah, well, I mean, that joke comment that you made
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was terrific.
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I mean, that propagated incredibly quickly
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across the internet.
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Yeah, well, it really was, though.
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It wasn't just that anybody told it to me.
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It was honestly just the hunch that it would make sense as a single event.
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Here's this thing where you can do touch ID on your phone.
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Here's this thing to pay.
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Because I knew the payments thing was coming.
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And it just seemed like, well, why not do it with the watch?
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And same thing with all the health tracking.
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Whereas I don't see how the watch would fit with an iPad and Yosemite event in October.
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Yeah, if it's gonna be a companion product specifically for the iPhone that it makes sense to do in the iPhone event
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Yeah, and that's the other thing too. I did see I that I didn't know, you know
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Nobody knew in advance that it was going to be a hey you need you need an iPhone to fully use the Apple watch
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All right, you know they've said to use it period
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even though a lot of its functionality is not dependent on have it being within proximity of the phone, but
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Yeah, that makes sense too and it's not surprising
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and it was it was a really strange morning because you and I and I think we were standing with Jason's tonight on a couple other
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People and we noticed that Apple was quasi live blogging their own event, which I've never seen before
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That's totally new, you know, and I you know, I've always thought that like you said with the capacity that they cite, you know
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Well, we have it here because we can't find a bigger place. I
00:17:17
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Don't recall and and Jason snow and I were talking about this and Snell seems to think that they might have done this at some
00:17:23
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Point but I can't recall them ever using Moscone West other than as a keynote from Macworld Expo or WWDC
00:17:30
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when the dub when you know
00:17:33
◼
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Moscone has already been
00:17:37
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That they've never and I think you know and he said he thinks maybe they have but it's hard because if somebody else like in
00:17:44
◼
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last week for example Intel had a developers conference at Moscone West so
00:17:48
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they couldn't have had they literally could not have done it but I don't think
00:17:51
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they've ever done that and that's a huge room potentially other than that they
00:17:56
◼
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I've in all the years I've been going to these things I've never seen one that
00:17:59
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was in an event a venue as large as the Flint Sun and it's historic for Apple
00:18:03
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►
too because they made a point of pointing out this is where the Mac and
00:18:06
◼
►
the iMac are introduced right the biggest surprise to me and the sign that
00:18:14
◼
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Apple PR has you know truly evolved and changed what was
00:18:18
◼
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That Brian Lamb was invited. Yeah now at the great great wire cutter site
00:18:24
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►
And I think it's great that he did but the reason that's remarkable
00:18:28
◼
►
Is that he's the guy who was running gizmodo back when they had their hands on the stolen iPhone from the the bar
00:18:36
◼
►
Where the Apple engineer had left it and he's the guy who answered the phone when Steve Jobs
00:18:41
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Personally called and said give me back my phone and said no, you know
00:18:45
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We want something from you before we give it back to you
00:18:47
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►
The fact that he's now off the shit list and on the invitation list is remarkable
00:18:53
◼
►
I even with all of the expansion of it even with the return of gizmodo
00:18:57
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►
Because everybody who was there back then has gone from gizmodo now they've you know, the Gawker sites go through, you know employees, you know like
00:19:07
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►
Butter churning. Yeah, even if you believe the penalty box is expired on gizmodo
00:19:11
◼
►
You never quite sure if the ban on that specific player has been lifted exactly
00:19:15
◼
►
You know, and I think it's right. I think you know forgive and forget, you know
00:19:19
◼
►
Brian lamb is doing very different work and much better work these days and why not but I just no way I
00:19:25
◼
►
Cannot believe that that would have happened if Katie was still there again
00:19:28
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►
It feels sort of like a huge constraint that had been on them has been lifted and they can do a lot of the things
00:19:34
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►
that they probably thought would have been cool and fun a long time ago, like the countdown timer
00:19:37
◼
►
on apple.com. Yeah, totally. Yeah, and the live blog. Yes. I half suspected Anand would pull out
00:19:43
◼
►
a computer and start live blogging it right from the floor with us. Did you see him? No,
00:19:47
◼
►
he wasn't there apparently. Oh, I didn't know that. I looked around for him, but it was so
00:19:51
◼
►
many people that I'm surprised I found as many people, friends that I knew before the event as
00:19:57
◼
►
I did. It was so crazy. I took a panoramic picture and a couple people comment and I twittered it and
00:20:03
◼
►
And a couple people said it looks like one of the Disney World theme parks in the morning
00:20:09
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►
before they open the gates, when thousands of people show up to try to get on the rides
00:20:15
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►
And it really did.
00:20:18
◼
►
Some people were saying, and Apple's a little cagey, I think, about stuff like this, is
00:20:21
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►
like, how many people actually were there?
00:20:24
◼
►
I don't think they...
00:20:25
◼
►
They don't like to answer stuff like that.
00:20:26
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►
But somebody said that they had a capacity twice that of Yerba Buena.
00:20:30
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►
I don't see how that's possible, though.
00:20:32
◼
►
It has to be more than twice I think because I've been to your babuena events many times and I've never seen
00:20:37
◼
►
Half that many people there. I've you know, it seems like a third or even fewer someone mentioned it sees between
00:20:43
◼
►
2,000 and 2,400 and I saw later some people that I know some friends had were there
00:20:48
◼
►
And they tweeted that they were there and I did not see them at all throughout the entire course of the event
00:20:53
◼
►
There's so many yeah
00:20:55
◼
►
The other thing that I thought too is there were a lot more Apple people there too even with this
00:21:00
◼
►
expansion in the list of press who were there to cover it which is definitely
00:21:04
◼
►
True they invited way more Apple people to be there like when at the end when Tim Cook said hey everybody who's it from Apple
00:21:11
◼
►
Please do me a favor stand up right now
00:21:13
◼
►
Seem like half the crowd stood up
00:21:15
◼
►
Apparently they had an internal lottery in some of the departments because they couldn't get everybody so you'd get a chance to go and a
00:21:20
◼
►
Bunch of people got picked. It was really nice to see
00:21:22
◼
►
So, you know after you know, it's a almost a week and a half now as we record this
00:21:29
◼
►
Looking back on how do you what are your thoughts on the event as a whole?
00:21:32
◼
►
I think the event I have sort of two trains of thought about it one is that I think
00:21:36
◼
►
The stuff itself was really really interesting the stuff they showed off the iPhones
00:21:41
◼
►
It was similar to when they finally went from AT&T to Verizon
00:21:45
◼
►
They finally went from a 4-inch to larger iPhones and you can argue whether they should have done that earlier
00:21:50
◼
►
I think they had really good timing
00:21:51
◼
►
but also it wasn't quite
00:21:53
◼
►
like the iPad or the iPhone event and I think specifically the iPad event because Steve Jobs was so careful to say
00:21:59
◼
►
This is your phone. This is your laptop
00:22:02
◼
►
This is the tablet and this is what it does better than both those things and this is the reason it has to exist
00:22:07
◼
►
And with the iPhone it was you know
00:22:09
◼
►
these are the old keyboards and this is why they're wrong and the old input methods and technologies and why they're wrong and
00:22:15
◼
►
for the phones and the
00:22:17
◼
►
Watch we got a list of really amazing features, but there was never that one moment where?
00:22:23
◼
►
Tim Cook or anybody at Apple said this is this is the the reason this has to
00:22:28
◼
►
exist for the iPhone 6 yeah or the iPhone 6 or the iWatch I mean I think it
00:22:33
◼
►
was clear like we can extrapolate it like the iWatch is clearly
00:22:36
◼
►
convenience and the iPhone 6 is clearly a higher class of software eventually but
00:22:41
◼
►
it was never stated outright on a single slide or in a single sort of slogan I
00:22:44
◼
►
think for two very different reasons though I think with the iPhones it's
00:22:50
◼
►
they're not hard for anybody who's used an iPhone to get their heads around the
00:22:56
◼
►
screen is either bigger or way bigger and the camera is better and they get
00:23:03
◼
►
better battery life and they're thinner and sleeker and right you could pretty
00:23:07
◼
►
much stop right there I you know it it's you know I don't think I wasted any
00:23:15
◼
►
words in my review but I think that a very short overview can get across 85% of what
00:23:21
◼
►
most people would want to know about these phones. The iPhone 6 is bigger, gets a little
00:23:26
◼
►
bit better battery life. The screen is nicely improved in terms of viewing angles and color
00:23:32
◼
►
and stuff like that. The camera is better. That's it. You can get it in higher storage
00:23:39
◼
►
capacities. And then the iPhone 6 Plus, it's way bigger. If you want like a new style device
00:23:45
◼
►
that's like a two-handed iPhone size, more like a mini tablet, and you're going to get
00:23:51
◼
►
a couple more hours of battery life per day because the battery is so humongous, there's
00:23:58
◼
►
a new class iPhone for you. And stop right there, and I think that covers what it means
00:24:02
◼
►
for 85% of the people.
00:24:04
◼
►
Yeah, I agree completely. I think my only reservation is that you're never sure, we
00:24:09
◼
►
all live in bubbles of various sizes and I have a Nexus 5 and I have a Lumia 1020 and
00:24:14
◼
►
I have, I've used Galaxy Notes and Galaxy Megas and things like that, the big phones,
00:24:19
◼
►
so I'm a little bit familiar with them. But I think a lot of people who've only bought
00:24:22
◼
►
iPhones are only familiar with the 3.5 and 4-inch size and to hear why Apple didn't continue
00:24:29
◼
►
that like why they went to the bigger screen. I think you know there's a productivity argument
00:24:35
◼
►
to be made for the iPhone 6 Plus but even the iPhone 6 there's a there's a really brief statement
00:24:41
◼
►
about we're gonna give you more we're gonna give you a bigger window into the internet and into
00:24:46
◼
►
apps it would have just eased a little bit of the stress that people had when oh my you know instead
00:24:50
◼
►
of saying oh my god they abandoned the 4-inch it'd be oh wow this is so much more that I can do now
00:24:54
◼
►
with 4.7. Yeah and I've been thinking about that you know maybe even close to
00:25:00
◼
►
a year ever since it became so strongly rumored that they were gonna go to two
00:25:05
◼
►
sizes 4.7 and 5.5 and not have a next generation model at the 4 inch size.
00:25:13
◼
►
I've been thinking for a long time you know the whole the whole year well I
00:25:17
◼
►
like 4.0 inches and 4.0 inches is the size of the most best-selling the best
00:25:27
◼
►
selling most profitable phone in the world because that's what the iPhone 5s
00:25:32
◼
►
was yeah you know and the iPhone 5c was like I don't know like third like the
00:25:37
◼
►
third best-selling and most profitable smartphone in the world like three two
00:25:41
◼
►
out of the top three selling phones in the world were 4.0 inches last year and
00:25:48
◼
►
they've now they've just let and you know one I asked about this and one of
00:25:52
◼
►
the things I was told was well we haven't left her behind we still have
00:25:54
◼
►
those phones they're just moved down the line and including the fact that you can
00:25:58
◼
►
buy the a new 5s at 32 gigabytes not just at 16 for $49 more it's a hundred
00:26:06
◼
►
and forty nine dollars on contract and that's not entirely new either because
00:26:10
◼
►
the 5c when it was as a brand new device last year it came in 16 and 32 gigabyte sizes too
00:26:17
◼
►
but i feel like that's a little bit more of a it just seems to me like a little bit more of a hedge
00:26:23
◼
►
now yeah it's an escape hatch if you're not quite ready to grow with apple to the largest
00:26:27
◼
►
screen sizes yet right so i don't know i wonder if they're gonna wait and look at what people
00:26:32
◼
►
buy and what how things go or what they're thinking like it wouldn't totally i i would
00:26:38
◼
►
expect that next year we're just gonna get s I don't know if they'll use an s
00:26:43
◼
►
but equivalent iPhone 6s and iPhone 6s plus and the two new phones will be
00:26:49
◼
►
these sizes I don't expect there to be you know them to go back to 4.0 inches
00:26:57
◼
►
it sounds to me like they've said here's the at this point with the technology
00:27:01
◼
►
where technologies evolved where prices have evolved on screens what's the best
00:27:05
◼
►
sweet spot to hit the most people with the least amount of choice, these are the two
00:27:10
◼
►
sizes they've decided on, I think. But I wouldn't be shocked if they have a 4.0, call it the
00:27:17
◼
►
iPhone 6 mini. And it's this rounded form factor, but at a four inch size. It wouldn't
00:27:26
◼
►
shock me, but I don't expect it.
00:27:29
◼
►
No, and I think it's interesting, and you had a good post before the event on what you
00:27:34
◼
►
thought the screen sizes would be and why.
00:27:36
◼
►
And it reminded me the first time I read it of when Steve Jobs was talking about the difference
00:27:40
◼
►
between the iPad and Android tablets when they were just basically expanding the interface.
00:27:46
◼
►
And he was saying that with the iPad and the split view controller it allowed a higher
00:27:50
◼
►
class of software.
00:27:52
◼
►
And when I saw the iPhone 6 Plus turn sideways and you get that split view controller it
00:27:57
◼
►
reminded me of the same thing.
00:27:58
◼
►
These bigger sizes, Apple is only doing it with the iPhone 6 Plus but developers can
00:28:03
◼
►
do it with any size that they want now with the new adaptive UI that it will allow for
00:28:07
◼
►
a higher class of software but that sort of necessitates a larger screen especially for
00:28:12
◼
►
anybody who doesn't have really good really young eyes.
00:28:15
◼
►
Yeah well I don't think there's no way that that split view would work on the 4.0 in size.
00:28:22
◼
►
They show it in one in that WWDC session in a demo app and it does look but it's that
00:28:27
◼
►
16.9 aspect ratio that is wasteful in some interfaces on the iPhone in landscape mode
00:28:33
◼
►
And the split screen just seems to fix that one problem.
00:28:35
◼
►
Yeah, especially with the keyboard up.
00:28:38
◼
►
Because there's a minimum height to a usable keyboard.
00:28:41
◼
►
And on the 4.0 inch size, when you're horizontal, it's at least half the screen.
00:28:46
◼
►
Whereas on the two new phones, it's not, you know, it leaves a lot more room above it.
00:28:52
◼
►
Because they don't, the keyboard isn't the same relative size.
00:28:54
◼
►
It's more like the same physical height.
00:28:57
◼
►
Yeah, and it is that compromise that I think, you know, you spoke about earlier where it
00:29:02
◼
►
is bigger to carry around but the iPhone 6 Plus specifically you turn around and get
00:29:07
◼
►
that iPad style layout you are gaining productivity out of that compromise
00:29:11
◼
►
yeah I'm looking at the 6 Plus in my hands right now and with the keyboard up
00:29:17
◼
►
in landscape mode horizontal mode it's a little bit more than a third but it's
00:29:22
◼
►
way less than half there's way more usable screen real estate above the
00:29:27
◼
►
keyboard on this. The iPhone 5 and 5s maybe really claustrophobic with
00:29:32
◼
►
keyboard up in landscape mode. Yeah, I you know and that might be the main reason
00:29:36
◼
►
why I say I never use my iPhone in landscape other than what things were
00:29:41
◼
►
you know like videos or watching videos or playing games. Likewise. The only thing
00:29:47
◼
►
I ever ever do in landscape is sometimes with a web page that doesn't really even
00:29:52
◼
►
with double tap to zoom the text is too small I'll turn it sideways to be able
00:29:56
◼
►
to read it and that's it. I can't think of anything else that I do in landscape.
00:30:01
◼
►
No, I'm exactly the same way which is why that that 16.9
00:30:05
◼
►
Aspect ratio is so good for those few specific things, but the top the other portrait is much better for the rest
00:30:12
◼
►
And I think it shows for example in Vesper like Vesper doesn't support landscape because I think Dave and Brent feel the same way
00:30:19
◼
►
And I think that's come to bite us on the ass now because I on these bigger phones
00:30:25
◼
►
it really feels weird that an app doesn't support landscape and maybe it's just because as
00:30:30
◼
►
reviewing the phones over the past week I was doing it a lot just for the sake of seeing what it's like but
00:30:35
◼
►
It no longer feels silly or some kind of concession to people with particularly
00:30:40
◼
►
Big thumbs or something like that. It feels like it's a first-class part of the iPhone interface
00:30:47
◼
►
Yeah, well a big hint to that
00:30:48
◼
►
I think you know the original iPhone didn't even let
00:30:50
◼
►
Let almost nothing go into landscape what I think Safari did in the video app almost nothing
00:30:54
◼
►
But now even the home screen does on the iPhone 6 plus. I think that's a big hint for people
00:30:59
◼
►
Yeah, I like and it's that's kind of neat too. I like it
00:31:02
◼
►
And I like the way that the the doc is always on the right
00:31:05
◼
►
Yeah as somebody who on the Mac has always always worn his dock on the right
00:31:08
◼
►
It feels very natural the iPad moves it around with you, but it feels very natural on where's your dock on your Mac?
00:31:14
◼
►
My doc on my Mac is on the left hand side, but hidden most of the time
00:31:18
◼
►
Left I know Renee. All right this I'm gonna get a new guest. I'll fix it
00:31:22
◼
►
Now you're off. You're off the show left hand doc. Oh, it's gross
00:31:28
◼
►
Now, I don't know. I have always been a right-hand doc person and I'm glad that's where they put it on that phone
00:31:33
◼
►
I actually I have it on one of my Macs at the bottom and one of it is on the left
00:31:36
◼
►
Yeah bottom is acceptable
00:31:38
◼
►
Although I still think it's weird
00:31:40
◼
►
The left is just because I forget which one it is
00:31:42
◼
►
But one of them has that really wide screen and it just seemed to I want more vertical pixel
00:31:46
◼
►
So I got it off the bottom and I just stuck it on the left
00:31:48
◼
►
my problem with doc on the bottom has always been that all every Mac screen is
00:31:54
◼
►
Horizontal and so vertical real estate is always at more of a premium than horizontal real estate
00:32:00
◼
►
So why not put it on the side? But anyway, that's neither here
00:32:02
◼
►
Anyway back to the event, I think if they needed to if the watch let's say that come August 1st
00:32:12
◼
►
When they really needed to say, okay, what are we gonna do next month?
00:32:16
◼
►
All right, and if they had said, you know what the watch just isn't ready even for a pre announcement
00:32:22
◼
►
It's not you know, we got to scrap it
00:32:24
◼
►
They could have had an event similar to previous iPhone events and then you know include Apple pay
00:32:32
◼
►
Just the iPhones and Apple pay and it would have been fine. Yeah, it would have I think it would have been in the smaller venue
00:32:38
◼
►
I don't think they would have taken the Flint Center and
00:32:40
◼
►
I think Schiller could have easily gone
00:32:43
◼
►
60 minutes instead of 30 minutes talking about features on the phones and what's improved. Yeah, and they could he would Craig recapitulate
00:32:51
◼
►
WWDC's he's done several years in a row. Yeah, I don't think so though because I think that's waiting
00:32:56
◼
►
I think we will see that in in
00:32:58
◼
►
October but I feel like that would have been harder to do because at WWDC they can talk about you know
00:33:04
◼
►
Look, all this stuff is all beta right the the handoff and
00:33:08
◼
►
all the other
00:33:11
◼
►
What's it called the the catch-all phrase for all of these not extensibility that it starts with the C
00:33:18
◼
►
continuity continuity all these continuity features I don't think that
00:33:23
◼
►
they could do it in a September event where iOS is no longer beta but Yosemite
00:33:28
◼
►
yeah very true I think it had I think that the Federiki stuff you know demoing
00:33:32
◼
►
all the continuity stuff has got to wait for October I think it could have just
00:33:36
◼
►
been you know Shiller doing stuff on the phone like he has in past years and
00:33:39
◼
►
maybe you know add add Tim Cook's usual preamble with the sort of state of the
00:33:44
◼
►
company could have had a 90-minute event with you know maybe 50 minutes of iPhone
00:33:50
◼
►
6 and you know the the rest of it Apple pay and it would have been fine that's
00:33:55
◼
►
very true because in previous years cook would he'd go over all the results he'd
00:33:58
◼
►
make fun of Android a little bit he do each show an Apple store opening with a
00:34:02
◼
►
nice video and this year he said and you know I think it's worth pointing out you
00:34:06
◼
►
know Apple's doing fine and then they got right into the iPhone yeah and sure
00:34:10
◼
►
I mean he was flying I thought I mean I thought it you know
00:34:14
◼
►
I don't wouldn't say he was rushed and he was polished, but that was a really really concise
00:34:18
◼
►
I mean it was I think it measured almost exactly 30 minutes, and that's really short
00:34:23
◼
►
And it's almost remarkable how soon they got into it
00:34:26
◼
►
it was only like seven minutes into the thing and all of us including three minutes of it for a
00:34:30
◼
►
purely promotional video at the beginning
00:34:33
◼
►
And it was like here here they are here's what you know, here's what they here's what they look like
00:34:39
◼
►
like here's what they do here's what's new and back to Tim and he was off the
00:34:44
◼
►
stage and you you remarked on it at the time but it was impeccable it was on the
00:34:47
◼
►
30 minutes they finished on the two hour mark it was perfect yeah it was a very
00:34:51
◼
►
tight event I mean I cuz you know two hours is to them and I think rightly so
00:34:56
◼
►
it's like the upper limit and if they do a rehearsal and it's two hours and ten
00:35:00
◼
►
minutes no matter how uncuttable it seems ten minutes of stuff is gonna get
00:35:04
◼
►
cut yeah absolutely let's take a second break and and we'll get back to this and
00:35:13
◼
►
I guess maybe interrupt the idea of going through the show and talk a little
00:35:17
◼
►
bit more about the the new iPhones sure I want to talk about a second sponsor
00:35:23
◼
►
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►
What's Drobo? It's a gadget you buy. It's external storage that you buy and it's
00:35:35
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expandable. So you buy a Drobo and you can plug expanded capacity into it on
00:35:40
◼
►
the fly by adding drives. So it's not a drive. It's sort of sort of like a raid
00:35:47
◼
►
except that Drobo stuff is all sort of custom and they let you do things you
00:35:52
◼
►
can't do with a raid like just pull a hard drive out plug another one in.
00:35:56
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►
really cool stuff like if it's lights up green it means that drive you could just
00:36:00
◼
►
pull it out at any time so if you've got like your Drobo set up with a whole
00:36:04
◼
►
bunch of one terabyte drives it looks like a larger than that collective
00:36:09
◼
►
storage and you're getting close to the limit you can just pull one of the ones
00:36:13
◼
►
that's green out plug a three terabyte drive in and Drobo will just take care
00:36:19
◼
►
of it and what that means is that all the stuff your bits your ones and zeros
00:36:23
◼
►
are replicated across those drives so that one physical drive that goes bad
00:36:28
◼
►
isn't going to cause you to lose to lose data they've been around for a while
00:36:34
◼
►
and you know and it they just keep getting better and better the new one
00:36:40
◼
►
Drobo Gen 3 is three to five times faster than its predecessors three to
00:36:46
◼
►
five times faster it has a new dual core microprocessor built in and what they're
00:36:51
◼
►
calling a super speed USB 3.0 interface. You could search for reviews online and
00:36:59
◼
►
and third-parties will verify it. The performance connected over USB 3.0 is
00:37:05
◼
►
over 200 megabytes per second. Really good stuff. Fast, it's reliable, it's
00:37:13
◼
►
optimized for Time Machine. It's almost like the perfect Time Machine target.
00:37:18
◼
►
Buying one just to use for Time Machine is a perfectly sane idea.
00:37:24
◼
►
You can create separate disk volume on your Drobo, partition it.
00:37:29
◼
►
You can create a separate one just for Time Machine.
00:37:32
◼
►
You could use the whole thing for Time Machine, whatever you want to do, very, very configurable.
00:37:39
◼
►
Bottom line, really cool storage.
00:37:42
◼
►
all about it. Way more robust and configurable and expandable. The expandability is the part.
00:37:49
◼
►
You buy one, get it set up, and later on, you can make it bigger without even shutting
00:37:54
◼
►
down your computer or unmounting the Drobo. And a starting price of just $349, which is
00:38:02
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►
one-third less than its predecessor. And they have a special offer for listeners of the
00:38:07
◼
►
show 50 bucks off 50 bucks off your purchase of any Drobo at www.drobo
00:38:17
◼
►
store.com Drobo store.com using the code Gruber 50 the 50 is for the 50 bucks
00:38:26
◼
►
you'll save they have the G and Gruber capitalize I think it might be
00:38:30
◼
►
case-sensitive so Gruber 50 with a capital G and you'll save 50 bucks which
00:38:35
◼
►
can get you one for just two hundred and ninety nine dollars my thanks to Drobo
00:38:40
◼
►
good friends of the show so did you order an iPhone six I did I ordered my
00:38:45
◼
►
phone six plus you got a six plus so what made you go plus I sort of want to
00:38:50
◼
►
I want to try it because it is so new and then there have been big phones on
00:38:54
◼
►
the market before but Apple's take on it I find really interesting I love the
00:38:58
◼
►
idea of the split view controller in landscape mode and I like the idea of
00:39:01
◼
►
the longer battery because you know especially when we go to conferences or
00:39:04
◼
►
events. I'm roaming most of the time and the radio is just screaming and draining
00:39:08
◼
►
the battery. That and the optical image stabilization, I don't know how big a
00:39:12
◼
►
deal that'll be on the camera but I'm really I really interested in trying it
00:39:15
◼
►
out. Yeah Matthew Panzarinos examples were pretty good I thought at that. Yeah.
00:39:19
◼
►
You know and it looks like you get an extra stop or two and it you know can
00:39:25
◼
►
help you shoot at a significantly lower ISO speed even in low light. Honestly
00:39:31
◼
►
having spent a week with him I wasn't even tempted by I guess I had to order I
00:39:35
◼
►
ordered on Friday night so I'd only been or Thursday night so I'd only had it for
00:39:39
◼
►
three three days at that point but there was no no doubt in my mind that I wanted
00:39:43
◼
►
a regular iPhone 6 I think that's the safe not the safe choice is the wrong
00:39:47
◼
►
word I think that that is the right choice for most people I think it looks
00:39:51
◼
►
like a lot of people are going for the 6 plus and I'm not sure whether that's
00:39:54
◼
►
because they really want a 5.5 inch phone or because they just assume that
00:39:59
◼
►
they just feel like every time Apple puts out a new phone, they're going to get the
00:40:02
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►
most expensive one or what they assume is the flagship phone.
00:40:06
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►
Dave: Yeah. It's one of those things. Apple reveals more than most companies, but there's
00:40:10
◼
►
no way that I expect them to reveal the split between the 6 and the 6 Plus because I think
00:40:15
◼
►
that's highly competitive data. But I would be fascinated to know it. I would also be
00:40:21
◼
►
fascinated to know how it changes over time because my hunch is that the early adopter
00:40:27
◼
►
crowd who does things like pre-order one of these before they've ever seen one in the
00:40:35
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►
Which I would be doing if I had even if I hadn't had the review units already.
00:40:39
◼
►
I would have been pre-ordering anyway.
00:40:42
◼
►
But let's face it that's sort of a crazy thing to do.
00:40:45
◼
►
Normal people don't go and buy you know six, seven, eight hundred, nine hundred dollar
00:40:51
◼
►
devices that they haven't even put in their hands yet.
00:40:56
◼
►
I think that crowd skews towards the bigger size because they're it's it's I don't know
00:41:01
◼
►
It's just more nerdy that they you know, they do more work on their phone. It's a little bit less of a
00:41:07
◼
►
Passive device and more of an active device. Yeah
00:41:10
◼
►
Well, there seems to be two groups of people and one is people who can only have one device and this is a group
00:41:15
◼
►
That's been really popular in Southeast Asia
00:41:17
◼
►
And those are essentially lower cost large phones because they have to have a phone
00:41:23
◼
►
They just they need it to basically to live and to communicate
00:41:26
◼
►
But they want as big a screen size as possible and then you have people in North America who are they just want something
00:41:32
◼
►
That's a small tablet that they can carry around and according to people like Ben Beharin
00:41:36
◼
►
The large size phones like the galaxy note size phones have never sold well in North America previously
00:41:41
◼
►
so it'll be interesting to see if that's because there's no Apple phone in that category or if it's really because that category only appeals to
00:41:47
◼
►
a niche market in the industry. Yeah, I
00:41:51
◼
►
I didn't mention this in my review. It's in my notes.
00:41:54
◼
►
And I left it out because it seemed, you know, it was long enough and it's, you know, sometimes you got to start cutting stuff.
00:42:02
◼
►
But I think it is going to severely cannibalize sales of the iPad Mini.
00:42:11
◼
►
And I say this as somebody who has used the iPad Mini as my personal, my only personal iPad ever since it came out two years ago.
00:42:20
◼
►
I even went with the mini that first year when it was not retina and I'd already gotten used to the retina display and
00:42:27
◼
►
You know which was a huge trade-off, but I like that size for what I use an iPad for primarily which is okay
00:42:36
◼
►
I'm done working for the day in my office here at home now
00:42:39
◼
►
I'm downstairs and I still want to read some stuff. You know, I still want to you know do some stuff
00:42:46
◼
►
But I'm just sitting around the house on the couch or in an armchair or something like that and I want to use an iPad
00:42:51
◼
►
I love the mini for that. I
00:42:53
◼
►
but I think though overall it is
00:42:56
◼
►
That this device is too close to the mini and if you if you have it the mini just seems pointless
00:43:03
◼
►
I think that's very true
00:43:05
◼
►
I think what else it'll take a while to happen because I think the iPhone
00:43:08
◼
►
6 plus is gonna be supply constrained or at least you'll have much higher constraint than though it already
00:43:13
◼
►
Yeah right now if you order today
00:43:15
◼
►
It's already at least I didn't even check today. But yesterday I checked and it that I was Wednesday the 17th
00:43:20
◼
►
it was already quoting three to four weeks and
00:43:24
◼
►
iPhone 6 was only quoting three to four days. Yeah
00:43:29
◼
►
So I think it'll take a while before
00:43:32
◼
►
There's widespread adoption and people who get it not all of them may like it
00:43:35
◼
►
Some of them might decide to go to the smaller one
00:43:37
◼
►
But what I'm most curious about is whether it just simply cannibalizes the iPad mini and Apple said before they'd rather
00:43:43
◼
►
cannibalize their own stuff than somebody else or if people who previously have an iPhone
00:43:48
◼
►
5 or 5s and an iPad mini now move to an iPhone 6s and an iPad Air or maybe theoretically
00:43:56
◼
►
an iPad Pro one day.
00:43:57
◼
►
If they go from small small to big big instead of getting nothing on the tablet side.
00:44:03
◼
►
I think it's really going to put a dent in the iPad mini sales and I think it might put
00:44:07
◼
►
a dent in iPad sales period at least among people who choose the 6 Plus.
00:44:12
◼
►
It, to me, really is--
00:44:13
◼
►
I forget exactly how I put it in my review, but almost as much.
00:44:21
◼
►
Maybe not quite, but almost as much.
00:44:23
◼
►
Like 40% more like an iPad Nano, a hypothetical iPad Nano,
00:44:30
◼
►
than it is an iPhone Plus.
00:44:34
◼
►
It really, to me, feels like a new class of device.
00:44:41
◼
►
more than just a big iPhone, really does.
00:44:43
◼
►
And a big part of that is the horizontal stuff,
00:44:47
◼
►
you know, the two column layouts.
00:44:48
◼
►
But even in the portrait landscape, vertical landscape,
00:44:53
◼
►
it just feels in hand, it really to me feels like something
00:44:56
◼
►
you have to use with two hands for the most part,
00:44:59
◼
►
which to me is what makes it
00:45:00
◼
►
a different class device than an iPhone.
00:45:04
◼
►
- It's almost the inverse of what happened
00:45:06
◼
►
when the iPad mini launched,
00:45:07
◼
►
because people were used to having a two-handed
00:45:10
◼
►
iPad experience and the iPhone the iPad mini was almost a hand and a half and now people are so used to using the one
00:45:16
◼
►
Handed iPhone the iPhone plus iPhone 6 plus is to you know hand and a half to two-handed device
00:45:21
◼
►
The other thing that's curious though
00:45:24
◼
►
And I think would be like it's almost like a no-brainer and you don't even you know all the times that they've cannibalized
00:45:30
◼
►
their own products, you know with the
00:45:36
◼
►
Just wiping out the iPod iPod mini even though the mini was the single most popular consumer electronics product in the world at the time
00:45:43
◼
►
the iPhone having a full unabashed
00:45:47
◼
►
iPod app that
00:45:50
◼
►
Eliminated the need to carry a standalone iPod right like the traditional tech company way
00:45:55
◼
►
if you had a
00:45:57
◼
►
popular franchise like iPod would have been to like make you tether your iPod to your phone somehow or
00:46:03
◼
►
something like that or like the rocker phone like limit the number just
00:46:07
◼
►
artificially limit the number of songs you can put on your iPhone or something
00:46:10
◼
►
like that they didn't do anything like that they were like hey it's the bet
00:46:13
◼
►
Steve Jobs called it the best iPod we've ever made fine it scary because it was
00:46:20
◼
►
you know a hugely popular thing in this case I don't think they have any reason
00:46:23
◼
►
to fear it because these things don't don't think about that on contract
00:46:26
◼
►
pricing which is not the true price they're their true price is like three
00:46:32
◼
►
times higher than the price of an iPad mini right you get iPad mini starting at
00:46:37
◼
►
$299 right yeah it's one of these things off contract unlocked are you know $800
00:46:44
◼
►
devices so if people stop buying iPad minis for three or four hundred dollars
00:46:50
◼
►
so they can buy $900 iPhone six pluses at you know that's sort of like anybody
00:46:55
◼
►
can see the the business sense of that that that is great for Apple because
00:46:58
◼
►
they move from a super low margin product to us do a very good margin
00:47:02
◼
►
product. But one of the things that's always impressed me about Apple as a
00:47:04
◼
►
company is that they've never mistaken their products for their businesses and
00:47:09
◼
►
we see this in technology so often like Microsoft with Windows everywhere where
00:47:13
◼
►
they think that they make Windows and they really don't. Apple never made the
00:47:17
◼
►
mistake that they made iPods you know or they made an iPod mini. They knew that
00:47:21
◼
►
they made personal music devices and would evolve those and those became the
00:47:24
◼
►
iPhone and now they are not an iPad company they'll kill the iPad if they
00:47:29
◼
►
have a better idea. They just make these great devices that you can carry around. Whatever
00:47:33
◼
►
the next version of that, they are fearless in moving to it as quickly as possible because
00:47:37
◼
►
they'd rather do it before somebody else does. They do get rid of some profits. They leave
00:47:42
◼
►
money on the table by not dragging out every single nickel out of every single product.
00:47:46
◼
►
I think when you see how long they've been making really good amounts of money that ultimately
00:47:51
◼
►
is to everybody's benefit.
00:47:52
◼
►
A good question that I got asked after my review hit and people's you know
00:47:57
◼
►
Realize I had both phones and they could ask me questions didn't occur to me before at all because I don't use it personally
00:48:02
◼
►
But I got asked by a couple of people on Twitter
00:48:05
◼
►
Whether the iPhone 6 plus in particular or either of the new ones works with the camera connection kit
00:48:13
◼
►
which is the little lightning thing you plug in and then you can plug an SD card into an iPad and
00:48:20
◼
►
import photos you can take photos with a regular camera standalone camera take the SD card use the
00:48:26
◼
►
camera connection kit and you instead of putting them on a Mac you can put them on an iPad and it's
00:48:30
◼
►
always been an iPad only peripheral didn't even occur to me to try it I did and it's exactly
00:48:36
◼
►
nothing has changed when as soon as you plug the lightning adapter into the either of the new
00:48:41
◼
►
iPhones it says this this peripheral or whatever it's called is not supported on this device I
00:48:48
◼
►
I wonder though if that's an oversight because it seems to me like I never quite understood
00:48:55
◼
►
why camera connection kit didn't work with an iPhone. It's never been clear to me technically
00:49:00
◼
►
why that's the case. If anything, iPhones now have just as much storage as iPads. Who
00:49:09
◼
►
knows? Maybe they'll double the iPads again. But storage shouldn't be the limiting factor.
00:49:13
◼
►
It should be up to you if you have a 32 or 64 gigabytes of storage what you use it for.
00:49:18
◼
►
Yeah, I think that's absolutely true and I hope it is an oversight because especially now with the bigger screen phones
00:49:22
◼
►
It makes so much sense if you're traveling and you have an iPhone 6 plus
00:49:25
◼
►
Especially you're not gonna want to bring an iPad with you
00:49:28
◼
►
But you might bring a camera with you might bring something else like a DSLR
00:49:32
◼
►
I often take one with me, especially when I go out of town
00:49:34
◼
►
For this kind of photography that I just don't use an iPhone for but the ability to bring that all in the DSLRs are still
00:49:40
◼
►
Dead like there's no there's no camera play like there is carplay. So I need the iPhone to do all the cool modern
00:49:46
◼
►
Connected stuff. Yeah, and you know, hopefully it's an oversight because I think it's a clear use
00:49:52
◼
►
I mean at least two people on Twitter specifically, you know
00:49:54
◼
►
And I take it that they're either avid avid amateur or maybe even professional photographers
00:49:58
◼
►
I didn't ask the details but that they you know go out in the field with an
00:50:03
◼
►
iPad and use that as their you know in the field editing and storage device and they would rather replace it with this
00:50:10
◼
►
You know for the obvious reason that it's crazy small compared to an iPad
00:50:16
◼
►
It's a great way to show off your portfolio especially for photographers a lot of them like the iPad because they can carry a lot
00:50:21
◼
►
Of you know graphics work with them photography worth them and the iPad 6 and 6 plus will be great for that, too
00:50:26
◼
►
yeah, I'm trying to think if there was anything else that I
00:50:29
◼
►
Left out of my review that I could use here, but I can't think of anything. I did want to mention the two
00:50:37
◼
►
And see what you think about them, but the two big
00:50:44
◼
►
Well one's big and one maybe is not as big but the two negative things I had to say about the
00:50:48
◼
►
Apple's decisions the first and it's the clearly the biggest is their decision to keep the the entry level on both phones at 16 gigabytes
00:50:56
◼
►
and so that the split between
00:50:58
◼
►
199 299 399 and 299 399 499 for 99 for the two phones is
00:51:08
◼
►
128 instead of what to me looks more natural would be double them all 32 64 128
00:51:13
◼
►
And I really like I said my in my review it almost seems punitive to only to ship one of these with only 16 gigabytes
00:51:22
◼
►
I mean the original
00:51:23
◼
►
iPhone the most popular model of it and back in 2007 had 8 gigabytes
00:51:28
◼
►
So the only double it since the original eight product generations ago is ridiculous
00:51:34
◼
►
And then I forgot about this because I bought my iPhone on day one
00:51:37
◼
►
But Apple like six months after the original this is the original iPhone the original one
00:51:42
◼
►
The one that only got to 2g networking
00:51:45
◼
►
They shipped a 16 gigabyte model of it
00:51:48
◼
►
Like in January or something like that. Do you remember that with the price cut? They also increased the storage. Yeah
00:51:54
◼
►
So in other words the low-end iPhone 6 plus
00:51:58
◼
►
Today has the same amount of storage as the high-end original iPhone back in 2007
00:52:06
◼
►
That to me is it's just nuts
00:52:08
◼
►
I can imagine a MacBook having the same hard drive space on the low end as a 2007 year a MacBook
00:52:13
◼
►
It's really and I keep seeing
00:52:15
◼
►
Everybody today as they upgrade to iOS 8 is running into these problems where you need like it wants for 4 gigabytes free
00:52:22
◼
►
2 or 4 and a half gigabytes free to do the OS update. Yeah
00:52:26
◼
►
Well, how is that how are you gonna if you've got a 16 gigabyte iPhone today
00:52:32
◼
►
How in the world are you gonna have 4 gigabytes free next year when iOS 9 comes out?
00:52:35
◼
►
And it's worse in some ways because they're still selling an 8 gigabyte iPhone 5c in there,
00:52:40
◼
►
you know, they've sold 8 gigabyte models in India and China and other brick countries
00:52:45
◼
►
You know, maybe there'll be an 8 gigabyte iPhone 5s eventually, who knows.
00:52:49
◼
►
And that last year, you know, there was no way I could recommend that phone to anybody.
00:52:52
◼
►
It's just it's almost unusable at that point.
00:52:54
◼
►
And now 16 feels like that.
00:52:56
◼
►
I am at 8 gigabytes and with the size of iOS, I honestly wonder how if you took one and
00:53:03
◼
►
did a factory restore on it and wiped all of your personal stuff off every
00:53:07
◼
►
photo we've ever taken none of your own music do a factory restore is there
00:53:12
◼
►
going to be enough room to install iOS 9 over the air I don't even know if that's
00:53:16
◼
►
true I mean it's to me that's crazy given what has to be the relatively low
00:53:24
◼
►
price differential Apple would pay for the to double those it's a punitive is a
00:53:31
◼
►
good word for it as someone also made an analogy to airlines and how you have
00:53:35
◼
►
economy class business class and first class and how economy class is
00:53:39
◼
►
deliberately made more miserable in an effort to you know maybe upsell the
00:53:43
◼
►
premium seating options that are an extra 50 bucks whatever and this the
00:53:47
◼
►
typical marketing thing is have the entry-level model that gets people in
00:53:49
◼
►
the door but that entry-level model maybe they they still believe that if it
00:53:54
◼
►
was 32 gigs more people would opt for that and there'd be fewer people moving
00:53:57
◼
►
to the medium tier and they really want the medium tier to be the normal one
00:54:00
◼
►
I guess that's the only explanation honestly that I think that has to be it
00:54:05
◼
►
So I'm not trying to act stupid like I don't see that angle
00:54:08
◼
►
But I honestly think that's beneath Apple and in long in the long run
00:54:13
◼
►
Whatever whatever increase in active or not active selling for average selling price. They're gonna get because of this
00:54:20
◼
►
The the way they've made these tiers however much money they're gonna make on that to me is
00:54:27
◼
►
is probably gonna be less than the damage
00:54:29
◼
►
it's doing to their brand by selling brand new iPhone 6
00:54:34
◼
►
and 6+s that honestly I think cannot be recommended.
00:54:37
◼
►
I really, I would honestly say that anybody out there
00:54:42
◼
►
looking for buying advice, pretend like those ones
00:54:44
◼
►
don't exist and that the starting price is 299 and 399
00:54:48
◼
►
on contract for the 64 gigabyte models.
00:54:50
◼
►
Whereas I think 32 gigabytes would be fine
00:54:53
◼
►
if you think that knowing how much space you use
00:54:56
◼
►
your phone now, you know, knowing how much of your music and video collection you like
00:55:00
◼
►
to carry around on the device. You know, I like to put my whole music library on the
00:55:05
◼
►
device, which already puts me close to 64, or at least in, you know, over 32. And then
00:55:13
◼
►
with 128, I will know, you know, for the last couple of months, I've every couple of weeks,
00:55:18
◼
►
I have to delete stuff from my phone, because I get a warning that I'm used up the whole
00:55:22
◼
►
64 gigs because of shooting high def video and panoramic photos and stuff.
00:55:27
◼
►
So I really want and can use the 128.
00:55:30
◼
►
But I can see how somebody who doesn't store their music could easily get by with 32 and
00:55:34
◼
►
have room to spare next year to upgrade to iOS 9 and stuff like that.
00:55:37
◼
►
But 16 to me is really a disappointment.
00:55:41
◼
►
I've heard an argument from some people in the BRIC countries that all the phones are
00:55:44
◼
►
used for mainly in those countries because of the way the data plans are set up is you'll
00:55:48
◼
►
get just a phone with a little bit of data and maybe Facebook Messenger or BBM or something
00:55:52
◼
►
and it's primarily a text-based communications device because voice plans are so expensive.
00:55:58
◼
►
And I also wonder if this if the carriers mandate or there's some sort of agreement
00:56:01
◼
►
or there's some feeling that they have to have the brand new iPhone at $199 still because
00:56:06
◼
►
it'd be interesting to see they did keep around the 32 gigabyte iPhone 5s if they let that
00:56:10
◼
►
just be the the $199 device and the new iPhone started at $299 with 32 gigs.
00:56:16
◼
►
I refuse to believe that if they made the entry level ones 32 that it would adversely
00:56:23
◼
►
affect their margins.
00:56:24
◼
►
And again, I say this knowing like I said on this show with, I think it was with Moltz
00:56:27
◼
►
a couple of episodes back, it's so easy to armchair quarterback this and tell Apple to
00:56:33
◼
►
make these decisions that, you know, they really ought to spend more money and go from
00:56:39
◼
►
Whereas if you multiply out 100 million phones per year and the difference, you know, even
00:56:43
◼
►
Even if it's only a dollar per phone, it's hundreds of millions of dollars.
00:56:48
◼
►
And I agree, hundreds of millions of dollars is nothing to sneeze at, even for Apple.
00:56:52
◼
►
But in this particular case, it just is too much, given the way they use it.
00:56:57
◼
►
And they're really promoting these features with the improved camera, which I think is
00:57:03
◼
►
a huge selling point, a huge reason to upgrade for regular people in these cameras.
00:57:09
◼
►
Panoramic photos have gone to like 50 megapixels or 50 megabytes or what I forget what you know
00:57:15
◼
►
but they're they're they're like twice the size of the old panoramic ones and you have the
00:57:19
◼
►
Time lapse - you can take all those photos and combine them to a video
00:57:22
◼
►
I mean these are gonna be huge people are gonna generate huge amounts of content
00:57:26
◼
►
And I also have to wonder if they did go to 32 gigabytes if any difference will be made up because people might buy more
00:57:31
◼
►
iCloud storage or they might buy more apps because they can fit you know
00:57:34
◼
►
more premium games, more large-sized gigabyte-filling games on their phone.
00:57:39
◼
►
I mean, it just seems like there's better ways of getting people into the iPhone.
00:57:43
◼
►
And being an amateur camera guy, I know how amazing it is that you can buy a camera now
00:57:48
◼
►
that does 240 frames per second slow motion, right?
00:57:52
◼
►
Just a couple years ago, that was like a real...
00:57:54
◼
►
I mean, shooting that level of slow-mo was expensive, and it was hard to find on any
00:57:58
◼
►
kind of vaguely consumerist camera.
00:58:01
◼
►
Now you have it on your phone.
00:58:02
◼
►
But by definition, 240 frames per second is double the storage size of 120 frames per
00:58:10
◼
►
Did you see that 4K app for $1,000 on the App Store?
00:58:14
◼
►
No, tell me about it.
00:58:15
◼
►
So I forget the manufacturer, but they're a well-known video production company.
00:58:17
◼
►
They made really smart iPhone and iPad apps.
00:58:21
◼
►
For example, they're the ones who made the app that you can go out into a crowd with
00:58:24
◼
►
a bunch of different people, and everyone will send their video back to the same iPhone
00:58:28
◼
►
or iPad, and you can do multi-cam editing.
00:58:31
◼
►
And so the new one basically uses the camera instead of the video camera and takes multiple
00:58:34
◼
►
pictures and stitches them together into 4K video right on your iPhone.
00:58:42
◼
►
There's really good camera stuff, especially in iOS 8.
00:58:44
◼
►
I'll have to check that out.
00:58:46
◼
►
What's the name of the app?
00:58:47
◼
►
I have to look it up, but it does 4K video and it's $1,000.
00:58:50
◼
►
I'm guessing there's only going to be one of them.
00:58:53
◼
►
I am rich, but actually useful.
00:58:55
◼
►
4K video app for $1,000.
00:58:58
◼
►
God, I'm in the wrong business.
00:59:01
◼
►
>> [LAUGH] Vesper with 4K.
00:59:04
◼
►
That's amazing.
00:59:05
◼
►
I'll have to look that up.
00:59:06
◼
►
I'll try to remember to put it in the show notes, but I'll probably forget.
00:59:13
◼
►
But what else?
00:59:14
◼
►
I don't know.
00:59:15
◼
►
I mean, as a guy who just wrote a 4,000-word review of the two phones, I feel silly saying
00:59:19
◼
►
there's not that much more to talk about, but I don't know that there's that much more
00:59:23
◼
►
to talk about.
00:59:24
◼
►
>> I apologize.
00:59:25
◼
►
It's Vizzywig 4K is the name of the app.
00:59:26
◼
►
>> Vizzywig.
00:59:28
◼
►
wig how do you spell that v iz zy wig 4k v iz zy g w ig w ig 4k this wig oh whatever well that seems
00:59:44
◼
►
like a weird name for a thousand dollar app um
00:59:52
◼
►
I thought it was interesting that they sold more phones than ever before by apparently a long shot.
00:59:58
◼
►
Yeah, it was four million pre-orders.
01:00:00
◼
►
Yeah, even with the whole pre-order system shitting the bed almost completely.
01:00:06
◼
►
Yeah, I saw you tweet. I was up until, I think, 4 or 5 a.m. before I got my pre-orders done.
01:00:13
◼
►
Eastern time?
01:00:14
◼
►
Oh, I was up later than that. Yeah, that's... No, because it was only 3 a.m. Eastern time
01:00:21
◼
►
when they went live, right?
01:00:22
◼
►
It was supposed to go live. Yeah, and apple.com the main store page didn't go live
01:00:25
◼
►
But a couple friends of mine sent me direct links about an hour an hour and a half later, which actually worked
01:00:30
◼
►
I was on the west coast in Portland for XOXO
01:00:34
◼
►
and so it was midnight for us when it first went live and I tried you last year I
01:00:43
◼
►
The app the app Apple Store app and at the stroke of midnight I opened the app and it was like
01:00:51
◼
►
like not ready yet and then I reloaded. I went back to home screen, opened the app again
01:00:58
◼
►
and it was there and it was ready and it was like, I don't know, 12.00.15 and I clicked
01:01:06
◼
►
you know iPhone 5S space gray 64 Verizon upgrade this phone that I'm on right now and you know
01:01:17
◼
►
credit card authorization and by like 1201 30 I was done and that was it and
01:01:23
◼
►
Amy was with me and she did the same thing and you know then we were that was
01:01:28
◼
►
it I got an email and you know the next Friday my phone came this time we I
01:01:33
◼
►
spent I don't know two hours sitting there you know we were having drinks and
01:01:37
◼
►
socializing but I spent like two hours in the app I spent went to the Apple
01:01:41
◼
►
store calm and no matter what I did I couldn't get it to work and I eventually
01:01:45
◼
►
had to resort to going to Verizon. The app was for me the app started before the website did and
01:01:51
◼
►
would let me pick the phone I wanted but the buttons to actually order it never activated.
01:01:55
◼
►
Yeah that's exactly what I well I had trouble getting there I would say most every most times
01:01:59
◼
►
I tried I never even got that far and about one out of three times I tried I'd get all the way to
01:02:03
◼
►
the part where it let me pick iPhone 6 space gray 128 Verizon and the button to say add this to cart
01:02:13
◼
►
Just never activated such a tease. Yeah, but right next to me it worked for Amy eventually, but just randomly, you know
01:02:20
◼
►
like 20 minutes in
01:02:21
◼
►
She was there just sitting on that screen with the inactive add to cart button and then all of a sudden the add to cart button
01:02:27
◼
►
Went live and that was it. Everybody loves Amy. Well, I don't know about that
01:02:31
◼
►
But yeah, and it was strange because watching the carrier sites
01:02:35
◼
►
Some of them announced they'd go up later and they came up earlier
01:02:38
◼
►
Some people could get to Verizon some couldn't some could get to AT&T some couldn't some got waiting listed
01:02:43
◼
►
T-Mobile took forever. They do this every year and they still can't get their shit together.
01:02:49
◼
►
Verizon's worked. I don't think that I had. I went through in one shot with no bugs, but
01:02:54
◼
►
it's such a design nightmare. And doing it on the phone makes it worse because their
01:02:58
◼
►
site is not mobile optimized. Really small fonts, lots of pinching and zooming and panning
01:03:03
◼
►
around. But I was out. I didn't have anything else to order with. I had to use the phone.
01:03:07
◼
►
And I just, you know, it ends up I think I could have still ordered the next morning
01:03:11
◼
►
and still gotten Friday delivery, but that's because I wanted the six.
01:03:16
◼
►
And I didn't want to take that chance that it wouldn't come right away, you know, that
01:03:18
◼
►
it would go to two, three weeks delivery.
01:03:22
◼
►
I have the Verizon website design-wise and in terms of the ways that they try to trick
01:03:29
◼
►
you and get you to buy like get it with a protection plan, get it with a car charger.
01:03:35
◼
►
It's like those bad domain registration sites.
01:03:37
◼
►
Yeah, exactly.
01:03:38
◼
►
And just the layout of it and the colors all this red it just reminds me of like what it would be like to like
01:03:44
◼
►
Get your driver's license and if the Soviet Union were still around
01:03:47
◼
►
Yeah, it's like it's like some kind of I don't know. It's probably like what the internet is like in North Korea
01:03:53
◼
►
It's like oppressive no and it's yeah a company that is designed to sell you phones cannot sell you phones effectively on
01:04:03
◼
►
Well, you know Apple calm just went responsive
01:04:06
◼
►
So I don't want to be too critical, but if you're selling products that involve mobile you really should work on mobile
01:04:10
◼
►
Yeah, says a guy whose whose website isn't yet responsive and whose number one platform for page views is iOS
01:04:18
◼
►
I was really I that's the thing that bummed me out about Apple going
01:04:21
◼
►
Apple calm going responsive is I really thought that was the thing that I
01:04:25
◼
►
Could I could still lean against and say well, I'm not the last. Yeah now, you know looks like I'm gonna be last
01:04:31
◼
►
Let me take a break here and thank
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Thank our next sponsor our good friends at lynda.com
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they are that you'll sign up. So my thanks to lynda.com. What about you? Do you have
01:07:38
◼
►
any questions about the iPhone 6 or 6 Plus from someone who's used it?
01:07:42
◼
►
Not that I can think of. I mean, I got to spend about 20 minutes with them in the demo
01:07:47
◼
►
room, so nowhere nearly enough to get my hands on them. But I'm not sure I'm going to be
01:07:51
◼
►
able to make any sort of opinion until I've used them for a week. What I liked about your
01:07:56
◼
►
review is that you used both of them for a period of time, and that really sort of cemented
01:08:00
◼
►
how the iPhone 6 Plus wasn't for you.
01:08:03
◼
►
Yeah. I'm not good at doing… I work slowly, and I think slowly, and I really wish… I
01:08:12
◼
►
that I'd had two weeks to do it so I could have done a full week with each one. It just seemed to
01:08:18
◼
►
me like if I switched back and forth every day all day for a week I'd never get a good sense of either
01:08:24
◼
►
so I thought I'll do three with the plus first then three with the six and then you know write
01:08:30
◼
►
my review on the seventh day and it you know when I went when I switched from the plus and I you know
01:08:38
◼
►
I I did I would say
01:08:40
◼
►
98% of my iPhone usage was on the device
01:08:44
◼
►
I was using either one or two things that I used my personal iPhone for because I didn't have it on the review unit
01:08:50
◼
►
I couldn't get uber working for example on that thing and it was a weird, you know the
01:08:59
◼
►
You know this that the location
01:09:03
◼
►
Settings in iOS 8 have changed to be more fine-grained. Yeah
01:09:08
◼
►
Well, existing apps that haven't been updated for iOS 8, it puts them that want to use your
01:09:14
◼
►
location. It puts them in a weird spot where they, it's like Uber wasn't asking me, "Hey,
01:09:19
◼
►
can I use location services?" I never even got prompted. It would just give me an error,
01:09:25
◼
►
and it gave me the error when I was signing in. I would type my email address and my Uber password
01:09:30
◼
►
and hit OK. And instead of saying, "Your password is good, you're in," or, "Your password wasn't
01:09:35
◼
►
entered correctly, tried again.
01:09:37
◼
►
After I hit sign in, it would say your location
01:09:39
◼
►
can't be determined.
01:09:41
◼
►
And it took me like days to figure this out.
01:09:44
◼
►
And then I was, I thought, oh, it's not the phone,
01:09:49
◼
►
And I went to settings, location, Uber,
01:09:52
◼
►
and Uber was listed as one of the apps that wanted location.
01:09:56
◼
►
But instead of saying that it was set to don't allow
01:10:00
◼
►
or allow or allow only when I'm in the app,
01:10:05
◼
►
it was set to nothing.
01:10:06
◼
►
It was like nothing at all.
01:10:07
◼
►
So if I tapped Uber and then just said,
01:10:09
◼
►
here, let it use my location while I'm in the app,
01:10:12
◼
►
then I went back to Uber and it all worked.
01:10:14
◼
►
But in the meantime, to order Ubers around San Francisco,
01:10:18
◼
►
I had to use my real iPhone.
01:10:19
◼
►
So there's just one example of something that I couldn't do.
01:10:21
◼
►
But everything other than that, I used the Revu phones.
01:10:25
◼
►
When I switched after three days to the iPhone 6,
01:10:28
◼
►
it was like, wow, this is a relief.
01:10:30
◼
►
- I think it's almost inarguable that the iPhone 6
01:10:33
◼
►
is a linear successor to the iPhones
01:10:35
◼
►
that have come before and the iPhone 6 Plus,
01:10:36
◼
►
like you pointed out, is really something new.
01:10:39
◼
►
And we know some people who've had them for a while now
01:10:42
◼
►
and the comments are the same,
01:10:43
◼
►
you know, it's not a one-handed device.
01:10:45
◼
►
Kind of scared of dropping it
01:10:46
◼
►
when I try to use it one-handed.
01:10:48
◼
►
And I think it's really important
01:10:50
◼
►
that people think of it as something else
01:10:51
◼
►
or they might just get it thinking it's the next iPhone.
01:10:54
◼
►
- Yeah, I do wonder, like I wrote last year,
01:10:57
◼
►
I do wonder whether there's going to be
01:10:58
◼
►
some amount of buyer's regret
01:11:01
◼
►
where somebody goes in the store
01:11:03
◼
►
and it just looks so impressive.
01:11:04
◼
►
Because it does.
01:11:05
◼
►
I mean it is a striking device physically.
01:11:13
◼
►
And they're going to say, "Wow, that looks so awesome.
01:11:15
◼
►
I'm going to get that one."
01:11:16
◼
►
And then when they actually get it, they start running into problems like it's hard to get
01:11:19
◼
►
out of your pocket while you're sitting down.
01:11:21
◼
►
It's hard to put back in your pocket while you're sitting down.
01:11:23
◼
►
Well, imagine if you go into Best Buy and every television was subsidized.
01:11:28
◼
►
So they were all $200 or $300 regardless of the size.
01:11:32
◼
►
just see a hundred and twenty inch television it's three hundred bucks and you're gonna
01:11:35
◼
►
make it yours and then you get home and you realize there's no way to get that thing in
01:11:40
◼
►
unless you take down a wall.
01:11:41
◼
►
It's something like it might be something like that I don't know. I compared it to like
01:11:48
◼
►
the way that people tend to buy oversaturated TVs in Best Buy because when you look at them
01:11:52
◼
►
side by side you're not really imagining you know you're not looking at it in the right
01:11:56
◼
►
context and the extra saturation is striking and you think it looks good and then you get
01:12:01
◼
►
at home and it's like you realize that skin tones are just way off and everything is it
01:12:06
◼
►
doesn't look good it just looks vibrant.
01:12:09
◼
►
I don't want to scare anybody off because there are going to be people that it is going
01:12:11
◼
►
to be a tremendous productivity boom for them and they're going to love it and they're going
01:12:15
◼
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to wonder how they survived with a small screen before.
01:12:18
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Yeah I think it's you know but I think most people know it when they see it.
01:12:23
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►
I had to laugh and I loved it I didn't mention it online but I loved Panzarino's review.
01:12:29
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►
I thought it was such a great idea to, you know, that, you know, and maybe it was like
01:12:32
◼
►
a happy coincidence because, you know, his family already had the Disneyland trip planned.
01:12:37
◼
►
But what a great, what a great stress test for review units of a phone than something
01:12:43
◼
►
like that which, you know, is, you know, you naturally, you don't have to contrive reasons
01:12:49
◼
►
to shoot photos or videos. You're on a family vacation at Disneyland. You're going to want
01:12:52
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to shoot photos and videos. And the lighting conditions are all over the place because
01:12:56
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you might be out in bright daylight walking around the park and then you go on a ride
01:13:00
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►
where it's super dark. I thought that was a great review. But I had to laugh at his
01:13:08
◼
►
crazy idea of masking the two phones in Android smartphone cases and then cutting a hole for
01:13:15
◼
►
the difference in the camera location. You don't have to do that. He should have reread
01:13:21
◼
►
the embargo agreement that you get from Apple
01:13:25
◼
►
when you get a review,
01:13:27
◼
►
you're allowed to use them in real life.
01:13:29
◼
►
You don't have to hide them.
01:13:30
◼
►
You don't have to disguise them.
01:13:32
◼
►
There'd be no other way to do a real world review.
01:13:35
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►
You can go out and just use the phone.
01:13:37
◼
►
They give you cases, their cases,
01:13:41
◼
►
so you can review the cases too if you want.
01:13:43
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►
But since I don't use a case in real life,
01:13:46
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►
I don't use a case with my review phones either.
01:13:48
◼
►
I just use them.
01:13:51
◼
►
There are rules.
01:13:52
◼
►
I mean, for example, everybody knows there's an embargo
01:13:54
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►
of when you're allowed to publish
01:13:56
◼
►
any kind of writing about it.
01:13:59
◼
►
And you're also not allowed,
01:14:02
◼
►
and this part I'm actually thinking about emailing them
01:14:04
◼
►
and seeing if they might reconsider it.
01:14:06
◼
►
You're not allowed to post to any social media
01:14:08
◼
►
a photo that you've taken with it.
01:14:11
◼
►
Which once or twice, and I stick to it,
01:14:13
◼
►
but once or twice I get XOXO, it kinda stunk
01:14:16
◼
►
because all the photos I was taking
01:14:18
◼
►
I couldn't Instagram any of them.
01:14:19
◼
►
I have to like, what do they call it?
01:14:20
◼
►
later gram them. And that is sort of a, it actually sort of makes it so that you
01:14:27
◼
►
can't fully use these review phones the way I would use a real phone because I
01:14:31
◼
►
do post things to Instagram or photos to Twitter. But you know that a bunch of
01:14:36
◼
►
websites, the minute that happens we'll say first iPhone 6 camera shots appear
01:14:40
◼
►
on social networks and they'll analyze the flicker information. Yeah I kind of
01:14:45
◼
►
see what you know I am sure that's exactly why the rule exists and you know
01:14:50
◼
►
And it's a very sit the way they have it written now is a simple rule
01:14:53
◼
►
You can't share photos from taken with this camera over a social network simple. Yes or no, you can't do it
01:14:59
◼
►
Whereas what I guess I kind of want them to do is I wish I could do it without
01:15:03
◼
►
But with the rule that I can't say hey, I took this with an iPhone 6, you know in here
01:15:09
◼
►
Here's a version of the same scene taken with an iPhone 5
01:15:13
◼
►
Look at the difference, you know in advance of the embargo date, but just posting, you know
01:15:18
◼
►
without commenting on it I
01:15:20
◼
►
Don't know and I don't even know like does Instagram keep the exif data
01:15:25
◼
►
I know flicker does so flicker I could see flicker
01:15:28
◼
►
I could see I would I could see them making maybe a whitelist of you can post to Twitter and Instagram
01:15:34
◼
►
If it if like exif data is stripped from those apps or something like that any website that makes horribly compressed overly filtered versions of
01:15:42
◼
►
Your photographs are fine to post to
01:15:44
◼
►
Exactly right so maybe they could whitelist a few but anyway it's a bit of a
01:15:48
◼
►
You know it's a bit of a hassle not be able to I liked panzerinos review too because he's a pro
01:15:55
◼
►
He was a professional photographer, and he knows to look for things like how it handles
01:15:58
◼
►
Saturated reds that you know I don't that not everyone look for and I also the Austin man piece that ran on his blog on
01:16:05
◼
►
The verge we took it with him to Iceland you know just to see I cannot ever take photographs like that
01:16:11
◼
►
But I like to see what the potential is with someone who really knows how to use that camera
01:16:14
◼
►
Yeah, his his review made me feel so much better about not really having done any
01:16:18
◼
►
photography testing of mine that I just sort of ran out of time and just ran it and didn't really take any
01:16:24
◼
►
Side-by-side pictures to really compare it's like well
01:16:27
◼
►
It would have been a waste of time anyway, because his review blew it away in terms of depth and expertise in terms of photography
01:16:33
◼
►
Yeah, it's like watching it someone in Middle Earth take around the life on six. It's ridiculous
01:16:37
◼
►
So it just made me laugh though that panzerino went around Disney World with his eyes is his iPhone sixes in these
01:16:43
◼
►
horribly janky, cut up with hotel scissors Android cases, when he could have just used them out and
01:16:49
◼
►
about. But I will say, as somebody who did that for the last week, using it just out and about,
01:16:53
◼
►
people recognized it. Like last year, I don't think anybody did. Like I, because I had an iPhone,
01:16:59
◼
►
I forget what color it was. I already had a gold one. I had a gold 5S. So I guess some people did
01:17:05
◼
►
notice. There were some people who noticed because I had a gold one and gold was new.
01:17:08
◼
►
But if I had had a space gray one, nobody would have known. Even though space gray is a different
01:17:12
◼
►
color than the black that came before it. People just don't really notice. You know,
01:17:17
◼
►
it's iPhones and iPhone. The gold, a couple people noticed. But testing these two phones
01:17:21
◼
►
in the wild, especially the Plus, just complete strangers would say, "Oh my God, is that
01:17:27
◼
►
the new iPhone?" Over and over and over again to the point where--and I didn't want to be
01:17:32
◼
►
photographed using it. I didn't want anybody posting pictures of me using it. So I would
01:17:36
◼
►
say yes, and you're allowed to. You don't have to lie. You don't have to suddenly run
01:17:41
◼
►
away or something. You can say, "Yes, it's an iPhone 6 Plus. It's a review unit from
01:17:46
◼
►
Apple." But you're not allowed to let people touch it and you're not allowed to demonstrate
01:17:51
◼
►
it in a public way. So you can't say, "Sure, gather around employees of Super Duper Burger
01:17:57
◼
►
and I will show you the iPhone 6 Plus." So you kind of have to be a little bit of a jerk
01:18:04
◼
►
about it, but you don't have to hide it. You don't have to lie about it or anything like
01:18:10
◼
►
that or put it in a case.
01:18:11
◼
►
That's the same as last year did that change as well?
01:18:13
◼
►
No, that's always been the same as far as at least since I've been reviewing them which started with the Verizon iPhone
01:18:18
◼
►
For what's much better way to test it if that if the embargo or the NDA was stricter than that
01:18:24
◼
►
It'd probably not be a functional test for you, right? It really wouldn't be if you had to you know
01:18:28
◼
►
You know disguise it or something like that locked in a room
01:18:31
◼
►
Right because even if I had to put it in some kind of case
01:18:34
◼
►
It would have affected my ability to judge just how pocketable it is without a case
01:18:39
◼
►
Which is really what I'm…
01:18:40
◼
►
Yeah, how durable, how good the finish is. There's so many things.
01:18:42
◼
►
Right. So that made me laugh.
01:18:45
◼
►
It was a great extra paragraph or two in his article, though.
01:18:48
◼
►
Yeah, it made me laugh, though, knowing the rules. What do you think about… I guess if there's anything else that's controversial about the design of the two phones. It's the camera nubbin?
01:18:59
◼
►
Or the bulge, as I'm calling it. I'm not quite sure what to call it. One thing a couple people on Twitter pointed out, and again, because I don't use a case…
01:19:07
◼
►
I guess it occurred to me, but it didn't really pop to my forefront is for anybody who does use their iPhone in a case
01:19:14
◼
►
Which I do believe to be a majority if not an overwhelming majority of iPhone users just out and about in a real world
01:19:21
◼
►
it seems to me like
01:19:22
◼
►
Certainly many people don't but it seems like most people do use a case and if you do use a case
01:19:28
◼
►
it's absolutely irrelevant because even the thinnest of cases is going to be thinner than the thickness of the bulge around the
01:19:37
◼
►
Yeah, absolutely
01:19:38
◼
►
and even I think some people point us out to
01:19:40
◼
►
People who make accessories like all o clip can now have use that as a guide to make sure that it stays in place when they
01:19:47
◼
►
Yeah, it's you know, I would never go so far as to argue that it's therefore a feature and not a you know
01:19:53
◼
►
A design trade-off but there is it's sort of like a silver lining in in the trade-off
01:19:59
◼
►
Well, I mean the iPod touch had this two years ago three years ago whenever that launched and it's because cameras
01:20:06
◼
►
Apple talks about the five element lens and cameras really need depth. That's why lenses sometimes are so thick
01:20:11
◼
►
It's and the phones they want to make super thin and that creates a huge tension make the phone thinner
01:20:15
◼
►
They have to make a worse camera. They're not gonna do that
01:20:18
◼
►
they did they did a miracle of engineering with the iPhone 5 to get that 8 megapixel camera in there and
01:20:23
◼
►
I don't think they could I'm sure they tried
01:20:27
◼
►
I don't think they could get it into a phone as thin as these and like you said that was a compromise they had to
01:20:33
◼
►
Well, it's not that you know, I presented three options first would be use a camera that fits flush and has worse optics
01:20:41
◼
►
I think that was out of the question because I believe a camera of that size
01:20:45
◼
►
Not only would a certainly would have had worse optics than the one they did include but it might have even had worse optics
01:20:51
◼
►
Probably would have had worse optics than the 5s. Absolutely 5c and that's just unacceptable
01:20:57
◼
►
They can't sell the high-end iPhone with a camera that's worse than the one from a year or two before
01:21:02
◼
►
Just it you know
01:21:04
◼
►
Inconceivable there's no magic option to just magically make it happen
01:21:10
◼
►
And I've seen it on Twitter a handful of people on Twitter who if Steve Jobs was there
01:21:14
◼
►
He would have browbeat them into making a camera. That was that thin enough and didn't sacrifice image quality
01:21:20
◼
►
Well, I that's not how it worked
01:21:23
◼
►
He was a you know a great motivator and he often drove people to do more than they could think they could
01:21:29
◼
►
I don't think he could bend the laws of physics and you know, they still do they did
01:21:36
◼
►
You know, they do things like use Sony sensors, you know, they use components. They don't the camera isn't entirely their own creation
01:21:42
◼
►
they have like a Sony sensor in there which already places a starting limit on how far away the lens has to be to
01:21:50
◼
►
Cover the whole sensor with an image so I'm gonna say that that was out. I think the choice came between
01:21:57
◼
►
doing what they did and having a bulge around the camera lens or
01:22:01
◼
►
making the whole device as thick as needed be this to sit flush with the camera that they have and then they're you know
01:22:09
◼
►
Make the battery a little thicker to take advantage of that extra space
01:22:15
◼
►
Where they could and that's the thing that I've a lot of people pushed back on my review about that
01:22:20
◼
►
They should have because that would have been better. There's it still would have been thinner than the 5s
01:22:25
◼
►
How is that not thin enough and then battery life would have been better on the both phones?
01:22:30
◼
►
you know that this is folly on Apple's part because it would have been better for everybody because
01:22:35
◼
►
A little bit that much more thickness wouldn't have mattered
01:22:39
◼
►
It still would have been a thin phone and then battery life would have been better
01:22:41
◼
►
It's it's really interesting because a lot of people when Apple went to the iPhone 5 and that was thinner than the iPhone 4s that
01:22:47
◼
►
You know just keep it the same as the 4s
01:22:48
◼
►
I want more battery
01:22:49
◼
►
But everything really is a trade-off and I think Apple is more
01:22:53
◼
►
Obsessed as they are with thinness and they've made an entirely new
01:22:57
◼
►
backlight just to get it thinner
01:22:59
◼
►
I think that is because it translates into weight and I've got like I said
01:23:03
◼
►
I've got a Lumia 1020 and that feels like a brick and the Nexus 5 is about the same size and it feels even though
01:23:09
◼
►
It's the same size
01:23:10
◼
►
It feels so much smaller because it's lighter and the iPhone 6 Plus felt smaller again than a lot of those phones
01:23:15
◼
►
Well than the galaxy note and I think Apple realized when they went big one of their goals was to be light so that it
01:23:21
◼
►
Didn't it didn't end up feeling like a weaponized instrument in your hand. Yeah. Yeah
01:23:25
◼
►
It is like I wrote my review. It's heavier
01:23:29
◼
►
The fuck the six is heavier than the 5s, but it doesn't feel heavier because I think by you know
01:23:36
◼
►
By mass, it's actually lighter, you know per per per volume
01:23:41
◼
►
It's it's lighter even though overall it's it's actually a little heavier and it's that illusion thing again, too
01:23:46
◼
►
Because I had a chance to see a bunch of people using them during the week and you look at it
01:23:51
◼
►
Then you look at your iPhone 5 and it's that same feelings when you look back on an iPhone 4s now
01:23:55
◼
►
And it looks like a stunted little iPhone mini
01:23:57
◼
►
It's that once you see that because of the curves because of the way that it's built
01:24:01
◼
►
It just looks so much newer than the iPhone 5 and I think that whole thing combines together to make the big size more acceptable
01:24:09
◼
►
I think it's reasonable, perfectly reasonable,
01:24:14
◼
►
to argue the side of they should have just made
01:24:16
◼
►
both phones a little thicker to let the camera sit flush
01:24:20
◼
►
and have put slightly bigger batteries in.
01:24:22
◼
►
Perfectly reasonable.
01:24:24
◼
►
I think it's not reasonable to argue that what Apple
01:24:27
◼
►
did choose to do is also reasonable,
01:24:30
◼
►
and that Apple simply prioritizes thinness and weight
01:24:34
◼
►
a little bit more than other people do.
01:24:38
◼
►
I mean it's interesting because I believe the iPod touch at least it was certainly designed
01:24:42
◼
►
While Steve Jobs was still around in that ship there was no right band right shipping that so I think you know that that's not it
01:24:49
◼
►
Yeah, it's you know we're running out of time to say no actually
01:24:53
◼
►
Steve Jobs actually was there for that, but that's the the protruding camera lens
01:24:58
◼
►
You can't say Steve Jobs never would have done it because he did he was there when the the iPod touch that has that was was
01:25:04
◼
►
Was designed yeah
01:25:08
◼
►
I don't think people some people have said today they need to do they need to buy a case now
01:25:13
◼
►
Because otherwise if you put your phone flat on a table or something like that the lens is gonna get scratched
01:25:18
◼
►
I don't think the lens is any more likely to get scratched than it was on the 5s because it's still a sapphire
01:25:23
◼
►
cover on the outside of the lens
01:25:26
◼
►
and if anything that the metal ring around it would be less likely to have the you know
01:25:34
◼
►
The lens actually touching the surface of the table that you're on. I don't know
01:25:37
◼
►
It certainly doesn't make me want to put a case on it. I'm not worried
01:25:40
◼
►
I was about to ask you that because in the iPod touch and I'm holding it right now
01:25:43
◼
►
The ring goes a little bit further than the lens. So it does protect the lens now
01:25:47
◼
►
I didn't I forgot to check that I think it does but it if you know, it's very slight
01:25:51
◼
►
But I do think that given that it would just be sitting at a slight angle
01:25:54
◼
►
I think it means that the you know on a perfectly flat table. I don't think any part of the lens would actually
01:26:04
◼
►
Would actually touch the table
01:26:05
◼
►
So I think if anything it's a little bit less likely and some people have worried about it not being flush when you put it
01:26:10
◼
►
Down on his back on a table, but again the iPod touch
01:26:12
◼
►
There's one corner that you can push out that makes it a little bit
01:26:15
◼
►
But it's all it does. Yeah, it wiggles a little bit on a perfectly flat table, but it's it doesn't bother me
01:26:20
◼
►
I mean in theory do I wish it were flush of course, but
01:26:23
◼
►
You know, I same thing with the lines for the antenna lines, you know, people are asking about those
01:26:29
◼
►
You know, I didn't even mention them in the review. What are they're fine
01:26:32
◼
►
I don't I don't think that they're bad. I don't think they're good
01:26:35
◼
►
I mean, you know, there's always some kind of concession to the antenna in every single phone
01:26:40
◼
►
I mean the original iPhone had a big black plastic thing on the bottom inch of it. You know, it's
01:26:46
◼
►
It's fine. Yeah
01:26:48
◼
►
I don't know
01:26:49
◼
►
my wife actually thinks it looks good on the gold ones almost like like the way that on like a handbag or like a
01:26:56
◼
►
Woman's jacket or something like that the the pattern of the panel, you know
01:27:00
◼
►
that sometimes at the seams of a piece of clothing or something like that are meant
01:27:04
◼
►
you know they're stitched in a different color you know that it looks something like that
01:27:08
◼
►
so it's like Boba Fett it's great yeah one last thing before we move away from the phones
01:27:14
◼
►
is I want to I want to hopefully this will show up on the audio so I've got I've got
01:27:21
◼
►
three phones in front of me right now the my 5s the 6 and the 6 plus and I'm going to
01:27:29
◼
►
toggle the silent switch on and off holding it up against the microphone so
01:27:34
◼
►
I'm going to start with the iPhone 5s.
01:27:38
◼
►
Did you hear that? All right now here's the 6. Could you hear that? That was much
01:27:51
◼
►
harder to hear but I heard it. Much harder to hear lower right so the 6 is a
01:27:55
◼
►
a much quieter vibration. Now here's the 6S, I mean the 6 Plus. One more. It's way louder.
01:28:10
◼
►
It's really, I'm just sitting here and I'm actually going to power this one down because
01:28:15
◼
►
I'm getting notifications and it's so loud, even sitting on my desk that I know that they're
01:28:19
◼
►
showing up in the audio for the show. It's a really loud silent switch. Almost
01:28:24
◼
►
problematically so. And I even double-checked with Apple to make sure
01:28:28
◼
►
that I didn't get a unit with, you know, that was abnormal in that regard. And they
01:28:32
◼
►
said, "No, it is a little bit louder." It's also way stronger. It's like,
01:28:35
◼
►
there's no way you can miss it. I wonder if that's a concession to the idea that
01:28:38
◼
►
not as many people might pocket it, but they might put it in a bag or a purse or
01:28:41
◼
►
something. Yeah, I don't know. Maybe it's on purpose. Yeah, maybe that is true. I
01:28:46
◼
►
don't know, but I'm surprised more people haven't commented on it in the initial
01:28:49
◼
►
reviews because it is a real difference especially compared to the regular 6
01:28:52
◼
►
which is even quieter than previous iPhones. That's interesting. It's almost
01:28:57
◼
►
to the point where it's like I don't even think you'd call it silent mode
01:29:01
◼
►
you'd call it vibrate mode because it's it's not silent and in a room I almost
01:29:06
◼
►
wonder like in a room with you know if there was like a meeting and people put
01:29:11
◼
►
their phones in front of them you know that it's it's gonna be almost
01:29:14
◼
►
problematic that that it you know this is yeah a lot of boardrooms are gonna
01:29:18
◼
►
have trouble. Yeah, I don't know. Let me take one last break here and thank our
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Hover.com. It's the best. And it's funny thinking about domain names because I
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◼
►
have, you know, the last few I've registered have not been at .com. I have very
01:29:46
◼
►
few that are .com and I've always thought hey .com is all used up there's no way you're
01:29:51
◼
►
going to get anything on .com you got to go to some kind of new top level domain and then
01:29:56
◼
►
our new friend Jason Snell just registered sixcolors.com still good names available even
01:30:03
◼
►
at .com still good names especially if you put two words together great name for a new
01:30:08
◼
►
site sixcolors.com your whatever you want to do you know go to hover they'll help you
01:30:14
◼
►
search. They'll help you find awesome domain names that are still available. They have
01:30:20
◼
►
all the big top level domains, a whole bunch of all these crazy new ones like .guru and
01:30:27
◼
►
.club and .coffee. They've .me. I mean, you name it, they've got it. You can go there
01:30:35
◼
►
and do it. It's no hassle, no spam, no junk, no trying to upsell you on things that aren't
01:30:43
◼
►
even related to domain names. Really good user interface for managing it. And the most
01:30:49
◼
►
amazing thing at all, unique in the whole industry, is their free valet transfer service.
01:30:57
◼
►
So if you've got domains registered since the 90s at three or four different registrars
01:31:01
◼
►
all over the internet, or even if you have all your domains at one registrar but it's
01:31:07
◼
►
a registrar you're not happy with, which is very, very likely if it's not Hover, you sign
01:31:12
◼
►
up at hover go to their free valet transfer service and they will transfer you to an expert someone
01:31:18
◼
►
who does this as their full-time job you give them your credit you know your information for the
01:31:23
◼
►
registrar or registrar's where your domains already are and they'll just go and move them
01:31:29
◼
►
all to hover and make sure all the dns still works any websites that they're connected to still work
01:31:34
◼
►
that the mail records that everything just happens seamlessly and that all these little finicky
01:31:40
◼
►
details, managing the time to live and all this stuff. You don't have to worry about
01:31:46
◼
►
any of it. Just let Hover take care of it and then all of a sudden, they'll all be moved
01:31:50
◼
►
over and everything will be better because Hover is better.
01:31:55
◼
►
Some registrars even purposefully make it hard to move your domain names away from them.
01:32:01
◼
►
Hover knows all their tricks. They'll help get around them. They know all the tricks
01:32:04
◼
►
and they'll do it with things that you wouldn't even think to know. They know how to do it.
01:32:08
◼
►
It's free. It's free. You don't have to pay extra. It's not like, "Well, all right. You
01:32:13
◼
►
sign up for the hover at a reasonable price, but then if you want to use this valate service,
01:32:16
◼
►
you have to pay a couple hundred bucks or something." No. Free. It's free. And they
01:32:21
◼
►
do it because that's how confident they are that once you sign up for hover, you're going
01:32:24
◼
►
to be a customer for life. All sorts of new things. They have volume discounts on domain
01:32:31
◼
►
renewals. So if you have a lot of domains, you can get a volume discount with just 10
01:32:37
◼
►
at a time, renew them all in bulk and you'll save money. You can get your own custom email,
01:32:47
◼
►
all sorts of great stuff. I cannot recommend them highly enough. Anybody who's not using
01:32:52
◼
►
them should. If you have a new name for a new idea for a domain name, go sign up for
01:32:57
◼
►
them and start. Here's what you can do. You get 10% off your first purchase in addition
01:33:02
◼
►
to all the great stuff. Honestly, you don't even need a discount to switch to hover, but
01:33:05
◼
►
You'll get 10% off if when you go to hover.com and you make a purchase, type the promo code
01:33:13
◼
►
for this show which in the current campaign is the word chowder, C-H-O-W-D-E-R as in joke
01:33:21
◼
►
reference to claim chowder.
01:33:23
◼
►
Go to hover.com, sign up and you'll save 10% on your first purchase using the code word
01:33:29
◼
►
promo code I guess, not really a code word, chowder.
01:33:33
◼
►
So my thanks to Hover, awesome, awesome domain name registrar and longtime friend of the
01:33:39
◼
►
Man, we still have iOS 8 to talk about.
01:33:41
◼
►
I say skip the rest of the event.
01:33:43
◼
►
I'll cover that on future shows.
01:33:45
◼
►
Seriously, we just don't have time.
01:33:47
◼
►
Before we get to iOS 8 though, I guess we could talk about Apple Pay.
01:33:51
◼
►
I'm wondering what you think about that.
01:33:54
◼
►
It's really interesting because I have NFC everywhere around me.
01:33:57
◼
►
Sears takes it, McDonald's takes it, the gas stations take it.
01:34:01
◼
►
It's just everywhere.
01:34:02
◼
►
So both my credit cards have a little NFC sticker on them, a sticker with printing on
01:34:08
◼
►
them, and you go up and you tap the gas pump, you tap the cash register, and it just works
01:34:13
◼
►
and it's great.
01:34:15
◼
►
And the idea of having that on my iPhone so I don't...
01:34:18
◼
►
My only concern with it is if I ever drop my card, you know, someone can pick it up
01:34:21
◼
►
and go start tapping for gas or tapping for food, it'll take a while before I realize
01:34:26
◼
►
So having it on my phone is hugely appealing because I don't have to carry those credit
01:34:29
◼
►
cards with me, I don't have to worry about dropping them.
01:34:32
◼
►
And because they're doing it in such a secure way where they're encrypting everything, they're
01:34:36
◼
►
putting it on the secure element, and they're doing this one-time credit card number, it's
01:34:42
◼
►
even better than the convenience that I already have with NFC, so I'm really excited.
01:34:46
◼
►
Yeah, I think it's one of those cases where what Apple said is exactly the truth, and
01:34:51
◼
►
there's no reason to be cynical about it.
01:34:52
◼
►
But Tim Cook's explanation that, look, everybody's tried to do this before, and they've all fallen
01:34:57
◼
►
And the reason they've fallen short is that they've come up with schemes that are built
01:34:59
◼
►
around their own self-interest.
01:35:02
◼
►
In other words, I think, because they want to make a lot of money on it, rather than
01:35:07
◼
►
approaching it as let's look at it from the perspective of the customer and just make
01:35:11
◼
►
their experience better and let the fallout come after that.
01:35:15
◼
►
They're going to make money on this.
01:35:17
◼
►
There's no doubt that this isn't saying that Apple is doing it for free and all the money
01:35:21
◼
►
is passing through without them getting it.
01:35:22
◼
►
But they're not making a lot per transaction.
01:35:24
◼
►
They're taking a tiny little sliver of the transactions.
01:35:28
◼
►
not asking retailers to install an Apple back-end system. They're not asking retailers to install
01:35:35
◼
►
Apple's, you know, proprietary iPhone only thing at the register. It's an industry standard.
01:35:42
◼
►
It's already in hundreds of thousands of locations. They're just making it work easier than anybody
01:35:47
◼
►
else has. And it's really just, I think primarily just about making it another way that it's
01:35:53
◼
►
nicer to own an iPhone than it is to own any other phone. That's the main advantage to
01:35:59
◼
►
Apple. It's not about the fraction of a penny per transaction that they're going to make.
01:36:04
◼
►
Although they'll keep that money. I think it's primarily a way to just, you know, why
01:36:11
◼
►
do they sweat over the details of putting in a higher 400 pixel per inch display in
01:36:16
◼
►
the iPhone 6? Because it's nicer for customers. I think that's what Apple Pay is all about.
01:36:22
◼
►
I therefore think, and I mean this, I don't think, you know, I think there's some people
01:36:27
◼
►
who are going to roll their eyes, but I think it's win-win-win.
01:36:31
◼
►
It's good for Apple because they will make some money on this and it will make iPhones
01:36:37
◼
►
a little bit stickier as something that people are – once they have it, they're going
01:36:41
◼
►
to want to keep buying them.
01:36:43
◼
►
I think it's good for customers because I think it's an amazing experience.
01:36:47
◼
►
And we got to play with it.
01:36:48
◼
►
They did have – they had like play registers set up at the hands-on area.
01:36:54
◼
►
If anything, their demo video in the keynote undersold how easy it is.
01:37:00
◼
►
It's really, really convenient.
01:37:02
◼
►
And then it's good for the retailers.
01:37:04
◼
►
Apple isn't charging them like some kind of crazy 70/30 split.
01:37:07
◼
►
They're not asking for an exorbitant amount of money.
01:37:11
◼
►
They did get preferential treatment in terms of getting the rate that was there for when
01:37:15
◼
►
that you know the card present rate as opposed to the card not present rate but
01:37:19
◼
►
I think that's fair and reasonable that they're saying hey touch ID combined
01:37:23
◼
►
with the security measures we've taken is the equivalent of card present it's
01:37:28
◼
►
you know just a little bit more likely that this is not a fraudulent
01:37:31
◼
►
transaction you know that they're not getting charged the rate that gets
01:37:35
◼
►
charged when you just read your credit card number to somebody over the phone
01:37:39
◼
►
which is where you don't get card present because they don't see that you
01:37:42
◼
►
have the card. It reminds me of that piece you wrote after WWDC called "Only Apple"
01:37:47
◼
►
because yeah if you think back to when Google tried to do this it's almost like
01:37:52
◼
►
when they tried to do TV is that they didn't get by and they couldn't get
01:37:54
◼
►
things past carriers some carriers blocked it some carriers wanted to use
01:37:57
◼
►
their own because they have their own used to be called Isis I forget what
01:38:00
◼
►
they renamed it their own solution for these things and they just they just
01:38:03
◼
►
couldn't get it deployed and Apple because they make everything from the
01:38:07
◼
►
chip to the secure enclave and the secure I forget what the name for it is
01:38:11
◼
►
a secure element all the way up to the OS
01:38:14
◼
►
and to the hardware.
01:38:15
◼
►
It's better than having the credit card present
01:38:17
◼
►
because again, I can just drop my NFC card
01:38:19
◼
►
and someone else can pick it up and go tap things.
01:38:21
◼
►
There's no password, there's nothing required.
01:38:23
◼
►
This needs my passcode or my fingerprint
01:38:25
◼
►
and that I think makes it,
01:38:27
◼
►
I heard a rumor that it was after Target
01:38:29
◼
►
and after a lot of the credit card breaches
01:38:31
◼
►
that the industry started listening to Apple.
01:38:34
◼
►
They weren't as receptive beforehand.
01:38:36
◼
►
And I think it's really telling
01:38:37
◼
►
that they had launch partners,
01:38:38
◼
►
like they demoed the Target app and the Apple Store app
01:38:41
◼
►
And it's not just this thing that you can use in registers.
01:38:44
◼
►
Because again, only Apple, they have the apps,
01:38:47
◼
►
they made a solution that works on the phone
01:38:49
◼
►
in physical real world stores, that works online with apps,
01:38:52
◼
►
and that works based on a physical skin connection
01:38:55
◼
►
with the watch, and that is a very robust solution.
01:38:59
◼
►
- Yeah, it's very, very true.
01:39:01
◼
►
And like I said, win, win, win.
01:39:05
◼
►
The retailers are happy to use it,
01:39:07
◼
►
the banks are happy to use it,
01:39:08
◼
►
'cause they seem so confident
01:39:11
◼
►
that Apple's come up with is going to increase security
01:39:14
◼
►
and fraud is such a huge time and cost and PR sink
01:39:19
◼
►
for the banks and for retailers, right?
01:39:23
◼
►
I mean, the target CEO lost his job
01:39:28
◼
►
over the debacle that happened to them last year.
01:39:30
◼
►
It's a real problem.
01:39:32
◼
►
This seems like, if it works as advertised,
01:39:35
◼
►
is a completely credible solution.
01:39:39
◼
►
And so it really is, it's better for every party involved.
01:39:42
◼
►
Nobody's paying any sort of,
01:39:44
◼
►
there's no trade-off for anybody.
01:39:46
◼
►
As opposed to something like,
01:39:47
◼
►
let's just compare it to the 70/30 split
01:39:51
◼
►
for on-device content that's sold on the phones.
01:39:56
◼
►
I think that's, you know,
01:39:57
◼
►
there's a, you know, years-long argument that,
01:40:01
◼
►
hey, that's too much, you know,
01:40:03
◼
►
that Barnes and Noble shouldn't have to spend,
01:40:05
◼
►
you know, or can't afford 30% margins
01:40:08
◼
►
because they're paying the same agency model for books that anybody else is.
01:40:15
◼
►
Should Amazon let Kindle use in-app purchases?
01:40:20
◼
►
Why don't they?
01:40:21
◼
►
There are all sorts of arguments to be made there where the 70/30 split, depending on
01:40:25
◼
►
your perspective, may not be in the interest of whoever is selling the goods.
01:40:29
◼
►
There's no downside like that with Apple Pay.
01:40:32
◼
►
It really is better for everybody.
01:40:34
◼
►
And there was some confusion because some people thought that the 70/30 split would
01:40:38
◼
►
it would be for example if Amazon like the Amazon app used it not the one for the Kindle
01:40:43
◼
►
store but for the actual buying goods but the 70/30 was never for physical goods it
01:40:46
◼
►
was always for the digital distribution goods within apps so they're fine any target everyone
01:40:50
◼
►
can adopt this and all they're doing is the Apple Pay.
01:40:55
◼
►
So last segment and I want to keep it short because I don't want to just regurgitate your
01:40:59
◼
►
excellent excellent iOS 8 review which anybody who's listening to the show if
01:41:03
◼
►
you haven't put it in the show notes but go read it it is long it is 20,000 words
01:41:08
◼
►
it is booklet length but it is worth it and it's to me definitive what are the
01:41:16
◼
►
the things the little things in iOS 8 that you think people are most likely to
01:41:21
◼
►
overlook like what you know a couple of things that people who listen to the
01:41:25
◼
►
show maybe think that they're tuned into what's new in iOS 8 they've seen you
01:41:28
◼
►
know the keynote at WWDC but that are like oh I didn't know about that.
01:41:34
◼
►
I think there's two. One is really big and some are really small. The really big thing
01:41:38
◼
►
is because there's names like extensibility and there's all sorts of different things
01:41:42
◼
►
like widgets and custom actions, custom keyboards, custom sharing items. But when you come down
01:41:48
◼
►
to it the huge transformation for me between iOS 7 and iOS 8 is that entirely reverse the
01:41:54
◼
►
before everything was pull if you wanted to do something you had to leave what you were
01:41:58
◼
►
we're doing, go to another app.
01:42:00
◼
►
For example, just sending a voice memo,
01:42:01
◼
►
you had to leave messages, go to the voice memo app,
01:42:04
◼
►
create a voice memo, bring up the embedded message sheet,
01:42:06
◼
►
and then use that to send it through messages,
01:42:09
◼
►
then go back to messages and continue your conversation.
01:42:11
◼
►
And it was like that for so many things.
01:42:14
◼
►
If you wanted to share a URL in a non-integrated app
01:42:18
◼
►
like Google+, you'd have to go to the web, copy the URL.
01:42:21
◼
►
One password, you had to launch one password,
01:42:23
◼
►
copy the password, come out.
01:42:24
◼
►
And now everything, the model is so much more
01:42:26
◼
►
towards push data where from interactive notifications,
01:42:30
◼
►
you can keep playing your game, keep watching your movie,
01:42:32
◼
►
quickly answer a message.
01:42:35
◼
►
You pull down Notification Center, the widgets right there.
01:42:37
◼
►
The Android model was always old century to me
01:42:40
◼
►
because you had to leave, go to the home screen,
01:42:42
◼
►
page through the home screen, find the widget.
01:42:44
◼
►
It really didn't save you that much time.
01:42:46
◼
►
Being in Notification Center saves you so much time.
01:42:49
◼
►
Storehouse, now you don't have to go to Storehouse
01:42:52
◼
►
and then open up the image picker and choose images.
01:42:54
◼
►
You can be in photos, you can use filters in there,
01:42:57
◼
►
you can use the sharing options.
01:43:00
◼
►
So many aspects of iOS now bring the stuff to you
01:43:03
◼
►
where you are, and that is such a fundamental change
01:43:06
◼
►
to how I'm using my iPhone.
01:43:08
◼
►
And I think Federico did a great job explaining that too.
01:43:11
◼
►
I don't wanna call it revolutionary
01:43:13
◼
►
'cause I think that's overused,
01:43:15
◼
►
but just the change in workflow has made it less of a chore.
01:43:18
◼
►
It's made it much more, it's made the device work for me
01:43:22
◼
►
much more than it ever has before.
01:43:24
◼
►
Yeah, it almost, it's like the way that to me that they broke down the Unix, you know,
01:43:35
◼
►
we're talking 40 year old Unix multitasking model to a lower level with the original iPhone
01:43:44
◼
►
in 2007 which was you know panned far and wide by people for not supporting multitasking
01:43:55
◼
►
which was held up by the ignorant as sort of you know like it's sort of a baby OS that
01:44:02
◼
►
can't do multitasking whereas anybody with any sort of clue would realize well they started
01:44:08
◼
►
with Mac OS X, which was Unix, they took multitasking out, right? This isn't like Mac OS was back
01:44:16
◼
►
in the 90s or Palm OS or something like that, where there was a non-multitasking operating
01:44:21
◼
►
system that grew to a point where they had to add it or glom it on or start over somehow.
01:44:25
◼
►
Well, not to interrupt you, but that original demo with Steve Jobs when he showed playing
01:44:28
◼
►
music, the phone rang, the music faded away, he answered the phone, he went into the web,
01:44:32
◼
►
he went to email, he went... That blew people's minds who knew multitasking at the time.
01:44:36
◼
►
Right, and there were things that did multitask.
01:44:39
◼
►
But there were a lot of others that didn't.
01:44:41
◼
►
And then you'd hit the home button and the app would exit.
01:44:44
◼
►
And when you relaunched it, it would start all over again.
01:44:48
◼
►
It was all based on the constraints,
01:44:50
◼
►
the incredible constraints of the device
01:44:53
◼
►
with limited RAM and then limited CPU
01:44:56
◼
►
that's 85 times less powerful
01:44:58
◼
►
than the one we have in the iPhone 6.
01:45:00
◼
►
But it was also not just those technical constraints,
01:45:04
◼
►
but I think it was a reimagining of the user experience
01:45:07
◼
►
of a personal computer that could,
01:45:09
◼
►
you'd want to do things like respond to a text message
01:45:13
◼
►
while you're watching a video.
01:45:15
◼
►
And that they've built it back up with XPC
01:45:20
◼
►
in a way that really makes a ton of sense.
01:45:25
◼
►
And you don't even have to think about it too much
01:45:27
◼
►
from a user's perspective, right?
01:45:29
◼
►
It's just there, just, here's a notification from Renee
01:45:32
◼
►
asking what time the show's gonna start tonight.
01:45:34
◼
►
And I'm watching a Yankees game.
01:45:36
◼
►
You just pull it down a little bit and respond right there
01:45:38
◼
►
and I didn't have to interrupt the video stream.
01:45:40
◼
►
But at the same time, solves so many problems
01:45:47
◼
►
from a typical user's perspective of what can happen
01:45:50
◼
►
with the traditional multitasking,
01:45:53
◼
►
where everything just gets to run and runs forever of Unix,
01:45:58
◼
►
where your whole thing can get slowed down
01:46:01
◼
►
because everything's running in the background unchecked.
01:46:04
◼
►
And not even to mention the security and privacy issues.
01:46:09
◼
►
- It's incredibly, or the same thing,
01:46:11
◼
►
you're on a website and you wanna quickly check the score,
01:46:13
◼
►
you can just pull down Notification Center
01:46:15
◼
►
and the score is in there and you just put it back up,
01:46:17
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►
you go right back to where you're doing,
01:46:19
◼
►
which is a change, the multitasking was great,
01:46:20
◼
►
you could tap a notification, you go right to the app,
01:46:23
◼
►
but then to get back to where you were,
01:46:25
◼
►
you'd have to leave that app, double tap,
01:46:26
◼
►
if you remember to do that, go back to the fast app picker,
01:46:29
◼
►
take the app you had,
01:46:30
◼
►
or if you wanna switch to another app,
01:46:31
◼
►
it was just, it was not ideal.
01:46:33
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►
And the other advantage too,
01:46:35
◼
►
like the security, the privacy, that's enormous
01:46:37
◼
►
because if you're answering a message in the Facebook app,
01:46:39
◼
►
Facebook has no idea what you're typing
01:46:41
◼
►
and that is completely separate.
01:46:43
◼
►
But if, for example,
01:46:44
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►
if you have a Facebook notification in another app
01:46:47
◼
►
and Facebook is being a memory hog
01:46:49
◼
►
and Jetsam gets rid of it,
01:46:50
◼
►
that notification is completely independent.
01:46:52
◼
►
You'll still be typing your message
01:46:53
◼
►
or answering your notification.
01:46:55
◼
►
You'll never even notice what's happening
01:46:56
◼
►
with the container app in the background.
01:46:58
◼
►
and that's a huge reliability boon.
01:47:00
◼
►
- Yeah, maybe the best layman's term way
01:47:03
◼
►
to think about extensions and these things
01:47:06
◼
►
is that they really are like mini apps
01:47:08
◼
►
that run in their own little mini sandbox.
01:47:12
◼
►
- Yeah, and it takes an explicit user action
01:47:14
◼
►
to punch through that, which is a great way of doing it.
01:47:16
◼
►
- Yeah, yeah.
01:47:19
◼
►
Anything else that's sort of like easily overlooked,
01:47:21
◼
►
wow, I can't believe that's sort of,
01:47:25
◼
►
I didn't know about that.
01:47:26
◼
►
There's a lot of really nice things.
01:47:28
◼
►
For example, if you're in Safari and you go to iCloud tabs, you can close iCloud tabs
01:47:33
◼
►
on other devices from the device that you're using, which is...
01:47:37
◼
►
I did not know that.
01:47:38
◼
►
See, now that's why I had you on the show.
01:47:41
◼
►
That is a feature I've wanted ever since they invented iCloud tabs.
01:47:44
◼
►
I mean, there's so many things they're filling in.
01:47:45
◼
►
I also love that you can go to the settings and go to the settings for any app and you
01:47:49
◼
►
go into them and there's a tab for notifications there and a tab for privacy there.
01:47:54
◼
►
I don't know how to find that and they made it easy for developers to get to that, but
01:47:58
◼
►
I just go there and I can see what this has permission for and I can turn them on or turn
01:48:03
◼
►
Explain to me, because this is something I'm confused about.
01:48:06
◼
►
Explain to me user versus remote notifications, which is a new distinction that didn't exist
01:48:11
◼
►
before and now it does.
01:48:13
◼
►
So I mean, I'm not a developer, so I needed like a Brent Simmons type explanation for
01:48:17
◼
►
this, but my understanding is right now you're automatically opted into the remote notifications
01:48:23
◼
►
And what that does is things like background refresh.
01:48:25
◼
►
So a developer can send a silent notification in essence
01:48:30
◼
►
to tell your app that there's new content to download
01:48:32
◼
►
or there's a new messages or a new timeline to pull in.
01:48:35
◼
►
And it'll just go and do that in the background.
01:48:37
◼
►
And you're automatically opted into that.
01:48:39
◼
►
You can choose to go and opt out of it,
01:48:41
◼
►
but they just want that to work.
01:48:42
◼
►
They don't want any confusion.
01:48:43
◼
►
And that is now separate from the user facing notifications
01:48:47
◼
►
like a message notification or a reminder
01:48:50
◼
►
or an invitation or something.
01:48:54
◼
►
Third party keyboards, have you tried any of them?
01:48:56
◼
►
Yeah, I've tried several of them.
01:48:58
◼
►
They work in the same way.
01:49:00
◼
►
You download an app.
01:49:01
◼
►
The app, the only problem with the third party keyboards is that they're not as easy to install.
01:49:06
◼
►
When you download a widget for example, you pull down Notification Center, it tells you
01:49:10
◼
►
there's a new widget, you tap the edit button, you can add it right there.
01:49:13
◼
►
The keyboards, they don't tell you there's a new keyboard.
01:49:15
◼
►
So you can download it, you go to the key, you pull up the keyboard, there's no indicator
01:49:19
◼
►
that says there's a new keyboard available.
01:49:21
◼
►
They have to either tell you in the app or you have to know to go to settings, keyboards,
01:49:24
◼
►
add third party keyboard and then enable it.
01:49:27
◼
►
And also because the container apps are so small, if you have a really hefty keyboard
01:49:31
◼
►
with a lot of predictive text engines or something, that has to stay in the container app.
01:49:35
◼
►
So you have to grant it access.
01:49:37
◼
►
There's a grant full access button on the keyboards and it has to be able to talk back
01:49:41
◼
►
and forth with its app to do a lot of the higher level stuff.
01:49:43
◼
►
Yeah, I have to say that doesn't seem appealing to me at all.
01:49:46
◼
►
It's a little buggy as well because sometimes it will revert to the wrong keyboard.
01:49:50
◼
►
It's not perfect yet, but this is extensibility.
01:49:54
◼
►
I'd say extensibility is 0.9, a verging on 1.0.
01:49:57
◼
►
There's just so much stuff and it's such a fundamental change
01:49:59
◼
►
that I can't even imagine how many bugs they're squashing,
01:50:02
◼
►
even as it's shipping.
01:50:03
◼
►
- What's your take on QuickType?
01:50:06
◼
►
QuickType is the new predictive text thing
01:50:08
◼
►
where it shows a couple of words above the keyboard.
01:50:10
◼
►
It takes like an extra row of keys above the keyboard
01:50:13
◼
►
instead of just showing you one suggestion in line
01:50:16
◼
►
where you're typing.
01:50:17
◼
►
- I still have to, I've been using it since,
01:50:19
◼
►
I installed it the first day WWDC I think you laughed at me when I saw you at the bar
01:50:26
◼
►
But I like that I like to see where it is almost immediately enforce myself to use it
01:50:28
◼
►
and I still don't remember to use it because I'm so used to typing the traditional way
01:50:33
◼
►
on an iPhone.
01:50:34
◼
►
Yep yep that's exactly me I almost don't have an opinion on it because I don't even look
01:50:38
◼
►
at it because I just typed the way I've always typed and my habits are so ingrained.
01:50:43
◼
►
There's two changes to iOS that makes me feel old in a way and one is that there's so many
01:50:47
◼
►
people especially who use non iOS devices who were used to SwiftKey or
01:50:50
◼
►
swipe and they really wanted it and Apple's keyboard was outdated in that
01:50:55
◼
►
regard but also you take something like iMessage and you know as much as we you
01:50:59
◼
►
know you or me or Guy might tease Ben Thompson about using line and using like
01:51:03
◼
►
having whole conversations and stickers there's a whole generation of people who
01:51:07
◼
►
instant messaging is really instant like you touch something and it goes and it
01:51:10
◼
►
makes me so nervous because Apple's doing that now and for arbitrary
01:51:14
◼
►
text strings they can't do that because they don't know when you're finished
01:51:16
◼
►
typing but if you hit like location in the message thing it just goes if you
01:51:20
◼
►
hit if you if you use that new the radial interface to make a voice message
01:51:24
◼
►
just slide up it doesn't populate the field and then let you hit send like you
01:51:28
◼
►
know someone afraid like I would do it just goes so the instance becomes so
01:51:32
◼
►
fast it does that with the images too when you send an attachment you pick the
01:51:36
◼
►
image and say use this image and then it just sends the message it doesn't sit
01:51:40
◼
►
there in the text field as a message waiting for you to hit a second
01:51:43
◼
►
send button.
01:51:44
◼
►
And it's also ephemeral now, almost like Snapchat where by default it'll expire in two minutes
01:51:51
◼
►
unless you say keep it, and then it'll tell the other person your message has been kept
01:51:55
◼
►
or they've stopped doing it.
01:51:57
◼
►
They're being very transparent in what's being done and where, and I think that's good.
01:52:00
◼
►
Yeah, I'm curious to see how sound bites play out, because I've had it on a beta phone all
01:52:05
◼
►
summer, but I haven't really had a chance to use it because the sound bites don't really
01:52:08
◼
►
work unless everybody's on iOS 8.
01:52:11
◼
►
If you send one to somebody who's still on iOS 7 or on another device, they just get
01:52:15
◼
►
like an audio file attachment, which they can click and play, but it sounds like you're
01:52:21
◼
►
giving them a shit sandwich.
01:52:24
◼
►
You're giving them a doc file instead of just typing out your email.
01:52:28
◼
►
But with everybody on iOS 8, if your correspondent is on iOS 8, then they can play it.
01:52:34
◼
►
They can just play it by lifting the phone to their ear.
01:52:36
◼
►
Yeah, it's great.
01:52:37
◼
►
On the lock screen, too, Clayton and I were playing with this a little while ago.
01:52:39
◼
►
send a message and it shows up and it says lift to listen so you pull it up and you listen
01:52:43
◼
►
to the message and then you can record another message and you put it down and it sends it
01:52:46
◼
►
and it becomes almost like a walkie talkie just slinging these sound bites back and forth.
01:52:53
◼
►
The one last thing before I wrap up is and the fast contacts didn't make sense to me
01:53:02
◼
►
at WWDC. This is now when you go into multitasking. You double tap home and above your multitasking
01:53:09
◼
►
Windows there's a row of your recent recipients are contacts
01:53:13
◼
►
Just seemed weird to me like they were just shoving something into empty space
01:53:18
◼
►
All of a sudden it makes a little bit more sense to me with that communication button on the Apple watch
01:53:23
◼
►
Because it's the same thing
01:53:26
◼
►
It's like we're gonna make it really easy to just sort of very quickly no matter what you're currently doing
01:53:31
◼
►
Somehow communicate with the people who you communicate with most frequently
01:53:38
◼
►
Both iOS 8 and the watch seemed to be a concerted effort to make logging, authentication, remote control, and communications really work well and work quickly.
01:53:49
◼
►
There was, in the earlier versions, those contacts were there all the time and I thought, you know, maybe that's not good for privacy if you didn't want everyone glancing at who you were talking to, especially if you had complicated relationships.
01:53:59
◼
►
You can hide those now, but if you're fine with that, you have both your favorites and
01:54:02
◼
►
your reasons, and you tap those, and you can instantly FaceTime them, call them, message
01:54:08
◼
►
Once you get used to it, it's super quick.
01:54:10
◼
►
We're running up against two-hour, Marc.
01:54:12
◼
►
We could go on for another two hours, but that's why they make next week's show.
01:54:16
◼
►
Rene Ritchie at iMore.com.
01:54:18
◼
►
Do you want to shout out some of your podcasts?
01:54:23
◼
►
I do a podcast called Debug with Guy English.
01:54:25
◼
►
I do one called iterate with Mark Edwards and Seth Clifford and with our mutual friend Dave whiskus and guy I do
01:54:32
◼
►
Vector and review too many damn shows. Okay. Remember? Yeah, I wasn't gonna let you list them all
01:54:38
◼
►
But you can go ahead
01:54:41
◼
►
No, those are all good friends. And those are all good shows. You're you're I
01:54:46
◼
►
Feel like back-to-back having Snell and then you I've got the two hardest working podcasters
01:54:52
◼
►
Who still managed to write thousands of words a week?
01:54:55
◼
►
week, back to back shows. So I got to have somebody lazy on next week.
01:55:00
◼
►
I'm so happy about Jason and his new site, Six Colors, and his new podcast upgrade. Because
01:55:06
◼
►
he's making a lot of content again, and I love the content that he makes.
01:55:09
◼
►
Yeah. There's just so much. It's so funny because summer can be so slow, and then all
01:55:12
◼
►
of a sudden so much happens. And it's like the whole Mac world thing and the Snell thing,
01:55:18
◼
►
we could go on forever. Never even brought up the whole stupid markdown thing from two
01:55:22
◼
►
weeks ago never even mentioned it you and I hardly have even broached the the
01:55:28
◼
►
watch it's you know it's too much there's so much to talk about the next
01:55:33
◼
►
you know by the time we're done talking about it we'll be out there for the next
01:55:35
◼
►
event in October anyway Renee thank you so much talk to you soon