43: All The Leaks Are Wrong 
   
 
 
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     last day of school oh big day talk about a big day that's it's like the greatest 
     
     
  
 
 
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     holiday in the world so you get a half day you know what they do and it's awful 
     
     
  
 
 
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     I think is is it's like a not a quite a half day it's like an early dismissal 
     
     
  
 
 
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     and then there's a sing a quote unquote thing where you the parents are invited 
     
     
  
 
 
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     to go to the gym the gymnasium great acoustics there and the kids sing like 
     
     
  
 
 
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     three songs and then they get to go home. I skipped. I'm missing it right now as we 
     
     
  
 
 
 
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     Mike: Well, my kid's got another week. I don't know why. Your kid goes to like a... 
     
     
  
 
 
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     Dave: Private school. 
     
     
  
 
 
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     Mike; A fancy military academy. 
     
     
  
 
 
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     Academy yeah it's a military a lot of marching it's nice though because 
     
     
  
 
 
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     usually it's one of those things that last most years it coincides with WWDC 
     
     
  
 
 
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     so I don't get to be here for last day of school but this year it's it's a week 
     
     
  
 
 
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     early so so I think usually his schedule would be next week - it's I don't know 
     
     
  
 
 
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     why I don't know you know it's it seems like all sorts of early June stuff has 
     
     
  
 
 
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     been moved around this year? 
     
     
  
 
 
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     Tim Cynova Well, some of those private schools use older 
     
     
  
 
 
 
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     Dave Asprey Like ones like Gregorian calendars or something? 
     
     
  
 
 
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     Tim Cynova Yeah, something. 
     
     
  
 
 
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     Yeah, Julian. 
     
     
  
 
 
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     Is there a Julian calendar? 
     
     
  
 
 
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     Dave Asprey Just to maintain their tradition. 
     
     
  
 
 
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     Tim Cynova That's right because they've been using 
     
     
  
 
 
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     them for years. 
     
     
  
 
 
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     They don't want to switch. 
     
     
  
 
 
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     That's why it's a private school. 
     
     
  
 
 
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     They didn't want the government telling them which calendar to use. 
     
     
  
 
 
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     You know, I had a conversation with my son. 
     
     
  
 
 
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     He's really into the Harry Potter books now. 
     
     
  
 
 
 
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     And I couldn't be prouder, because I didn't read books of that length 
     
     
  
 
 
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     when I was in third grade. 
     
     
  
 
 
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     I never read for pleasure. 
     
     
  
 
 
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     I was-- I don't know. 
     
     
  
 
 
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     It's amazing I turned out to be a writer. 
     
     
  
 
 
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     So I'm super proud of him, and he's really into them. 
     
     
  
 
 
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     And at one point, he said something about, wouldn't it be great if this were real 
     
     
  
 
 
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     and I could go to Hogwarts? 
     
     
  
 
 
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     And I said, well, it sounds like fun. 
     
     
  
 
 
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     But think about it. 
     
     
  
 
 
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     You'd have to move away from me and your mom. 
     
     
  
 
 
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     You'd have to go there. 
     
     
  
 
 
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     And he just looked at me, and he was like, and your point is-- 
     
     
  
 
 
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     and I was like, wow. 
     
     
  
 
 
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     That was most of the idea. 
     
     
  
 
 
 
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     It's like he doesn't even care about the Defense 
     
     
  
 
 
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     Against the Dark Arts crap. 
     
     
  
 
 
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     He just wants to get out of the house already. 
     
     
  
 
 
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     I just want to live in a dorm somewhere. 
     
     
  
 
 
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     I really thought we could wait until he 
     
     
  
 
 
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     was a teenager for that. 
     
     
  
 
 
 
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     I guess they really do that in Britain, or at least they used to, right? 
     
     
  
 
 
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     They used to have schools like that where they go away at like 11. 
     
     
  
 
 
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     Yeah, I think it was a-- they have a weird thing too where a public school in Britain 
     
     
  
 
 
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     is what we call a private school. 
     
     
  
 
 
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     And I don't know what they call it, what we call a public school. 
     
     
  
 
 
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     But like a public-- 
     
     
  
 
 
 
	 00:03:11
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     I believe they call it a lorry. 
     
     
  
 
 
 
 
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     So I made an app. 
     
     
  
 
 
 
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     Yeah, I read about it. 
     
     
  
 
 
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     It was on the internet. 
     
     
  
 
 
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     I read about it on your site. 
     
     
  
 
 
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     It was a very nice thing. 
     
     
  
 
 
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     Oh, I also used it for two weeks before it came out. 
     
     
  
 
 
 
 
 
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     I use it every day. 
     
     
  
 
 
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     Do you really? 
     
     
  
 
 
 
 
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     I mean, that's how I knew that. 
     
     
  
 
 
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     That's how I felt like I told myself in the lead up to releasing. 
     
     
  
 
 
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     Every time I get real nervous, I'd be like, "You know what? 
     
     
  
 
 
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     I like it, so it's got to be something." 
     
     
  
 
 
 
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     I mean, of course, I'm on your podcast, so I have to suck up to you. 
     
     
  
 
 
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     But I do like it. 
     
     
  
 
 
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     >> No, you don't really. 
     
     
  
 
 
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     I think it would be dynamite. 
     
     
  
 
 
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     It would be great if we had an argument over if you said, "You know what? 
     
     
  
 
 
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     This is a real turd." 
     
     
  
 
 
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     >> It's the worst app I've ever used. 
     
     
  
 
 
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     I use it to – I wrote on my website. 
     
     
  
 
 
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     I use it to track story ideas for the most part, just things that I want to write about 
     
     
  
 
 
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     and possibly stuff that I might want to pitch to Macworld or some other place. 
     
     
  
 
 
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     and I just keep track of it. I tag it by who I might want to pitch it to, and they got 
     
     
  
 
 
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     ten really shitty ideas in there right now. 
     
     
  
 
 
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     Dave So I built it. I don't know if everybody 
     
     
  
 
 
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     knows. Probably everybody knows by now, but I worked on it with Brent Simmons, legendary 
     
     
  
 
 
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     developer, and Dave Whiskus, a very, very good designer. But let's face it. Whiskus 
     
     
  
 
 
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     is no Simmons. 
     
     
  
 
 
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     Tim Who is, though. 
     
     
  
 
 
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     Dave No, not really. 
     
     
  
 
 
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     Tim That may be an unfair comparison. 
     
     
  
 
 
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     Yeah, you know Brent really is amazing 
     
     
  
 
 
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     I mean Dave is super talented and Dave's the one who I worked with the most like I had the most 
     
     
  
 
 
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     interaction like it is a funny thing with the three-man team, but 
     
     
  
 
 
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     Dave ended up being sort of the hub where 
     
     
  
 
 
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     Dave and I would go back and forth on design and I mean like literally I'll bet we have tens of thousands of instant messages 
     
     
  
 
 
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     since December when we started 
     
     
  
 
 
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     I mean, I should figure out a way to write a script to like go through the message logs 
     
     
  
 
 
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     and count them. 
     
     
  
 
 
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     But I mean, thousands of iMessages. 
     
     
  
 
 
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     And then we'd settle on something and Dave would be the one who would give it to Brent 
     
     
  
 
 
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     in a form that, "Here, this is what we want you to make. 
     
     
  
 
 
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     This is what it should look like." 
     
     
  
 
 
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     But, you know, I certainly had interactions with Brent. 
     
     
  
 
 
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     You know, we were using the glassboard internally. 
     
     
  
 
 
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     But he's amazing. 
     
     
  
 
 
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     He truly is. 
     
     
  
 
 
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     Like, working with Brent Simmons is exactly what you think it might be like. 
     
     
  
 
 
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     Like things he'll, you know, be like, "Look, we want you to change this to be like this." 
     
     
  
 
 
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     And he'd be like, "Whew. 
     
     
  
 
 
 
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     It's going to take two days." 
     
     
  
 
 
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     And 30 minutes later, he's like, "Uh, I figure…" 
     
     
  
 
 
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     Yeah, it's literally. 
     
     
  
 
 
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     He'd be like, "You know what? 
     
     
  
 
 
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     I was stupid. 
     
     
  
 
 
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     We could use the blah, blah, blah. 
     
     
  
 
 
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     I never used it before. 
     
     
  
 
 
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     I never looked at it, but it was really easy to hook up and now it works." 
     
     
  
 
 
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     We'd be like, "Oh, okay." 
     
     
  
 
 
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     It must be nice to be able to do that. 
     
     
  
 
 
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     I made a number of false starts at trying to learn how to program just anything, really. 
     
     
  
 
 
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     I always hit a wall, but I always dreamed that it would be nice to be able to have that 
     
     
  
 
 
 
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     Dave: Me too. 
     
     
  
 
 
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     I'll tell you what it's like with having Brent and Dave to combine, really, for me. 
     
     
  
 
 
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     I used to use, remember the real basic? 
     
     
  
 
 
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     - Yeah, yeah. 
     
     
  
 
 
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     - It's still around, but it's sort of shifted 
     
     
  
 
 
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     in terms of its focus. 
     
     
  
 
 
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     But back when it first came out and it was Mac only, 
     
     
  
 
 
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     it was really great for someone like me who can program, 
     
     
  
 
 
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     but is not really good at programming, 
     
     
  
 
 
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     and it sort of does all the scaffolding for you, 
     
     
  
 
 
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     and you can just sort of put a button in a thing 
     
     
  
 
 
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     and drag it around and make it look right, 
     
     
  
 
 
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     and then click on the button and say, 
     
     
  
 
 
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     here's the code that the button should run. 
     
     
  
 
 
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     It was a lot, or a hypercard for people who are older 
     
     
  
 
 
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     have longer memories. It's a lot like that. Yeah. And I've read so often on during fireball 
     
     
  
 
 
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     over the years, I've, you know, bemoaned the lack of, for lack of a better sake, a modern 
     
     
  
 
 
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     hypercard, right? Like, let's say something for iPhone or iPad, where you could, you know, 
     
     
  
 
 
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     drag stuff around and sort of wouldn't be a replacement for Xcode, it would be sort 
     
     
  
 
 
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     of a higher level Xcode for, you know, less, you know, talented people. I don't know how 
     
     
  
 
 
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     us to say it. I don't know. You know, I mean, well, but like the difference between iPhoto 
     
     
  
 
 
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     and Lightroom or Aputure, right? Like, you know, something that's not for pros. And if you are a 
     
     
  
 
 
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     pro, if you're taking professional caliber photography, you're not gonna use iPhoto to, 
     
     
  
 
 
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     to, you know, take out the red eye, you're going to use Photoshop and Lightroom, you know, the 
     
     
  
 
 
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     equivalent of that for programming. Working with Brent and Dave is like having that, except from 
     
     
  
 
 
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     like a hundred years in the future where you just talk to the thing and it's like 
     
     
  
 
 
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     it's like no I here's the idea I think that when you slide the hamburger button 
     
     
  
 
 
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     over to get to the sidebar there should be like this parallax effect on the 
     
     
  
 
 
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     sidebar as it drags out instead of just being there it would kind of and and ten 
     
     
  
 
 
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     minutes later it's like I just do a pull from the source you know the the 
     
     
  
 
 
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     the Mercurial source code thing and do a build and it's on my phone and it works. And it's 
     
     
  
 
 
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     like what? It is amazing. It really has been a tremendous amount of fun for me. 
     
     
  
 
 
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     So everyone should just have their own Brent Simmons. 
     
     
  
 
 
	 00:08:43
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     That's exactly my point. Everybody should go out and buy it. You should probably buy 
     
     
  
 
 
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     Vesper. Go to the Vesperapp.co website. Can you believe some son of a bitch has been sitting 
     
     
  
 
 
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     on Vesperapp.com? It's just like a placeholder. What the hell is that? It's just a thing. 
     
     
  
 
 
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     like somebody 10 years ago randomly bought that yeah so we had to settle for 
     
     
  
 
 
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     Vesper app didn't that co well that's not so bad but he didn't he didn't 
     
     
  
 
 
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     contact you and contacted yet and tried to sell it to you for five thousand ten 
     
     
  
 
 
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     thousand no not yet maybe he will I don't know seems like that that would be 
     
     
  
 
 
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     likely the next shoe to drop so my smart right I mean yeah I guess I don't know 
     
     
  
 
 
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     who knows I never tell you about the guy who has newspaper calm now go to 
     
     
  
 
 
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     newspaper calm is it alright yeah it is safe for work I guarantee you it is the 
     
     
  
 
 
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     in fact it is the safest for work website on the internet everybody out 
     
     
  
 
 
	 00:09:43
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     there listening to the show open or I'll open up your phone and go to newspaper 
     
     
  
 
 
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     Which is why it's taking so long. 
     
     
  
 
 
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     I see what you did there. 
     
     
  
 
 
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     Did it work? 
     
     
  
 
 
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     Newspapers dot com? 
     
     
  
 
 
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     I thought it was newspaper dot com. 
     
     
  
 
 
 
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     That could be. 
     
     
  
 
 
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     Well anyway it points to... 
     
     
  
 
 
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     We're not having good technology days. 
     
     
  
 
 
 
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     Well, here's the spoiler. 
     
     
  
 
 
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     It points to DaringFireball.net. 
     
     
  
 
 
 
 
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     And it's not mine. 
     
     
  
 
 
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     I don't own it. 
     
     
  
 
 
 
 
	 00:10:30
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     Whoever owns it though knows that it's valuable. 
     
     
  
 
 
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     And I don't even know his name. 
     
     
  
 
 
	 00:10:34
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     I think he did email me. 
     
     
  
 
 
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     I might have his name. 
     
     
  
 
 
	 00:10:38
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     What happened is I started getting offers from people who wanted to buy it. And I was 
     
     
  
 
 
	 00:10:48
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     like, "Why are people doing this? Why am I getting offers for this domain that I don't 
     
     
  
 
 
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     have?" And then I went to it and I saw that it pointed to darinkfireball.net and I got 
     
     
  
 
 
	 00:10:56
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     very confused. And so somehow I got in touch with the guy. And long story short, he's had 
     
     
  
 
 
	 00:11:01
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     it for years. He knows it's valuable. He doesn't really want to sell it though and doesn't 
     
     
  
 
 
	 00:11:04
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     don't want to give it to jerks." And he said, "I just – but I really like your website, 
     
     
  
 
 
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     ◼ 
      
     ►  
     so I figured I'd just point it there for now. I have nothing better to put there." 
     
     
  
 
 
	 00:11:12
     ◼ 
      
     ►  
     And I was like, "Okay. That's cool with me." And he was like, "If you don't want it, I'll 
     
     
  
 
 
	 00:11:16
     ◼ 
      
     ►  
     take it away." And I was like, "No, I don't care." 
     
     
  
 
 
	 00:11:18
     ◼ 
      
     ►  
     Tim Cynova That explains all your page views. 
     
     
  
 
 
	 00:11:20
     ◼ 
      
     ►  
     Dave Asprey Yeah. Wouldn't that be funny if that actually 
     
     
  
 
 
	 00:11:23
     ◼ 
      
     ►  
     is? Tim Cynova 
     
     
  
 
 
	 00:11:24
     ◼ 
      
     ►  
     Oh, there it works. I did it. I tried it again. I just went – it came right out. 
     
     
  
 
 
	 00:11:26
     ◼ 
      
     ►  
     Dave Asprey Yeah. It was like some kind of hiccup on the 
     
     
  
 
 
	 00:11:28
     ◼ 
      
     ►  
     redirect. Tim Cynova 
     
     
  
 
 
	 00:11:29
     ◼ 
      
     ►  
     The first – yeah. Dave Asprey 
     
     
  
 
 
	 00:11:30
     ◼ 
      
     ►  
     Wouldn't that be hilarious if he sold it and something else went there and then all 
     
     
  
 
 
	 00:11:33
     ◼ 
      
     ►  
     of a sudden my traffic just completely dried up. It ends up that my website is not that 
     
     
  
 
 
	 00:11:38
     ◼ 
      
     ►  
     popular at all. That would be hilarious. 
     
     
  
 
 
	 00:11:45
     ◼ 
      
     ►  
     Yeah, I'm sure that would be really funny for you. So, by the time this episode comes 
     
     
  
 
 
 
	 00:12:01
     ◼ 
      
     ►  
     over the weekend. I want this episode. 
     
     
  
 
 
	 00:12:02
     ◼ 
      
     ►  
     Oh, yeah. Okay. So, we can talk. We can talk WWDC. 
     
     
  
 
 
	 00:12:06
     ◼ 
      
     ►  
     Yeah. WWDC is coming up. You know what's amazing about WWDC is – oh, you know what 
     
     
  
 
 
	 00:12:12
     ◼ 
      
     ►  
     I should tell everybody? I want to tell everybody before we move on that – so, why do I have 
     
     
  
 
 
	 00:12:18
     ◼ 
      
     ►  
     John Moltz on the show instead of Brent and Dave? I'll have Brent and Dave on the show 
     
     
  
 
 
	 00:12:21
     ◼ 
      
     ►  
     eventually anyway. But they've got podcast too. Brent has the one he does with Michael 
     
     
  
 
 
	 00:12:26
     ◼ 
      
     ►  
     Simmons, the identical cousins. Michael Simmons is a guy behind Fantastic Al and a bunch of 
     
     
  
 
 
	 00:12:33
     ◼ 
      
     ►  
     other great, great apps. But Brent and him, who are not related, just because their last 
     
     
  
 
 
	 00:12:39
     ◼ 
      
     ►  
     name is the same, they have to have a podcast together. And that's cool. And Dave, of course, 
     
     
  
 
 
	 00:12:45
     ◼ 
      
     ►  
     right here on Mule Radio, has The Unprofessional with Lex Friedman, which is a pretty good 
     
     
  
 
 
	 00:12:51
     ◼ 
      
     ►  
     podcast. I don't know. I've never listened to it. 
     
     
  
 
 
	 00:12:53
     ◼ 
      
     ►  
     but they get some pretty good guests. 
     
     
  
 
 
	 00:12:56
     ◼ 
      
     ►  
     - They do, they do, you've been on it, right? 
     
     
  
 
 
	 00:12:58
     ◼ 
      
     ►  
     - Apart from me and your wife. 
     
     
  
 
 
	 00:12:59
     ◼ 
      
     ►  
     - Well, they did, yeah, well, do they have other guests? 
     
     
  
 
 
	 00:13:03
     ◼ 
      
     ►  
     No, they get amazing guests, that's actually their shtick. 
     
     
  
 
 
	 00:13:05
     ◼ 
      
     ►  
     - They really get great guests. 
     
     
  
 
 
 
	 00:13:07
     ◼ 
      
     ►  
     - I don't know how they do it, but they get great guests. 
     
     
  
 
 
	 00:13:10
     ◼ 
      
     ►  
     - But we figured, hey, you know what would be fair, 
     
     
  
 
 
	 00:13:17
     ◼ 
      
     ►  
     would be maybe we'll do the talk show eventually, 
     
     
  
 
 
	 00:13:20
     ◼ 
      
     ►  
     but why don't we do somebody else's show? 
     
     
  
 
 
	 00:13:22
     ◼ 
      
     ►  
     And so we did Renee Ritchie and Guy English's Debug Podcast. 
     
     
  
 
 
	 00:13:27
     ◼ 
      
     ►  
     And they were beta testers too, so they knew about them. 
     
     
  
 
 
	 00:13:30
     ◼ 
      
     ►  
     We recorded it a few days ago, and that's out. 
     
     
  
 
 
	 00:13:34
     ◼ 
      
     ►  
     So you can just Google it. 
     
     
  
 
 
	 00:13:36
     ◼ 
      
     ►  
     But anybody who likes the talk show, 
     
     
  
 
 
	 00:13:37
     ◼ 
      
     ►  
     you're going to love this episode of Debug. 
     
     
  
 
 
	 00:13:40
     ◼ 
      
     ►  
     It is two hours of us talking everything Vesper, 
     
     
  
 
 
	 00:13:44
     ◼ 
      
     ►  
     and collaboration, and how do people-- 
     
     
  
 
 
	 00:13:46
     ◼ 
      
     ►  
     three guys who work in Seattle, Denver, and Philadelphia 
     
     
  
 
 
	 00:13:52
     ◼ 
      
     ►  
     collaborate and make an app. I thought it really turned out great. So look for that. 
     
     
  
 
 
	 00:13:56
     ◼ 
      
     ►  
     It's the Bug Pod Debug. It's over there at the iMore website, but it's really, really 
     
     
  
 
 
	 00:14:02
     ◼ 
      
     ►  
     good. I think people here are going to like it. 
     
     
  
 
 
	 00:14:04
     ◼ 
      
     ►  
     Tim Cynova You know that Rene Ritchie? He's a smart guy. 
     
     
  
 
 
	 00:14:07
     ◼ 
      
     ►  
     Dave Asprey Oh, my God. He's just incredibly smart. 
     
     
  
 
 
	 00:14:10
     ◼ 
      
     ►  
     Tim Cynova Yeah. And Guy English is good looking. 
     
     
  
 
 
	 00:14:14
     ◼ 
      
     ►  
     Yeah, he is bastard 
     
     
  
 
 
 
	 00:14:23
     ◼ 
      
     ►  
     So, you know, what's amazing? I think it's amazing. We're recording this on Friday. There is like nothing 
     
     
  
 
 
	 00:14:28
     ◼ 
      
     ►  
     Like there's a little is there did I miss well? Well, there's the okay Mac Pro, right, right and 
     
     
  
 
 
	 00:14:35
     ◼ 
      
     ►  
     MacBook Air right those two seem pretty sure 
     
     
  
 
 
	 00:14:40
     ◼ 
      
     ►  
     For next week, right? Yeah 
     
     
  
 
 
	 00:14:43
     ◼ 
      
     ►  
     And then everything else is kind of a... 
     
     
  
 
 
	 00:14:50
     ◼ 
      
     ►  
     The Mac Pro. So what do you think is going on with that? I saw Marco had like a detailed 
     
     
  
 
 
	 00:14:54
     ◼ 
      
     ►  
     thing. Some of these guys get real into it. 
     
     
  
 
 
	 00:14:56
     ◼ 
      
     ►  
     Yeah, Marco is really into it. 
     
     
  
 
 
	 00:14:58
     ◼ 
      
     ►  
     Right, because Marco gets... I guess that's because he really needs it. But Marco really 
     
     
  
 
 
	 00:15:02
     ◼ 
      
     ►  
     gets into it with the Intel roadmap and knowing what Intel has and therefore what's possible. 
     
     
  
 
 
	 00:15:11
     ◼ 
      
     ►  
     I don't know. Maybe I'm just losing it as I get older. I just can't do that level of 
     
     
  
 
 
	 00:15:17
     ◼ 
      
     ►  
     research. I'm just going to wait for Apple to tell me what's in the damn thing. 
     
     
  
 
 
	 00:15:22
     ◼ 
      
     ►  
     Yeah. Would you really buy one? 
     
     
  
 
 
	 00:15:25
     ◼ 
      
     ►  
     I would consider it because I've still been putting this off for years and years of just 
     
     
  
 
 
	 00:15:30
     ◼ 
      
     ►  
     breaking down and getting a new computer. My computer is ancient. I still call it a 
     
     
  
 
 
	 00:15:36
     ◼ 
      
     ►  
     My display is ancient. 
     
     
  
 
 
	 00:15:39
     ◼ 
      
     ►  
     It's only 20 inches. 
     
     
  
 
 
	 00:15:41
     ◼ 
      
     ►  
     I think it's like eight, nine years old. 
     
     
  
 
 
	 00:15:43
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 00:15:45
     ◼ 
      
     ►  
     So I'm due for a nice big upgrade here on my desk. 
     
     
  
 
 
	 00:15:48
     ◼ 
      
     ►  
     And I've just been waiting for the right one. 
     
     
  
 
 
	 00:15:50
     ◼ 
      
     ►  
     And I just keep putting off buying an iMac 
     
     
  
 
 
	 00:15:52
     ◼ 
      
     ►  
     because I just feel like it's-- 
     
     
  
 
 
	 00:15:54
     ◼ 
      
     ►  
     I don't know, I'm just resistant to tying my display 
     
     
  
 
 
	 00:15:56
     ◼ 
      
     ►  
     to the computer. 
     
     
  
 
 
	 00:15:58
     ◼ 
      
     ►  
     And I don't think the Mini-- 
     
     
  
 
 
	 00:15:59
     ◼ 
      
     ►  
     I don't want the Mini. 
     
     
  
 
 
	 00:16:00
     ◼ 
      
     ►  
     I want something better. 
     
     
  
 
 
	 00:16:01
     ◼ 
      
     ►  
     If it's going to be on my desktop, 
     
     
  
 
 
	 00:16:02
     ◼ 
      
     ►  
     I want something that's going to be fast for years to come. 
     
     
  
 
 
 
	 00:16:06
     ◼ 
      
     ►  
     It does seem more though that it really is a pro, it's more of a pro machine than it 
     
     
  
 
 
 
	 00:16:15
     ◼ 
      
     ►  
     Even much more than, what's it called now? 
     
     
  
 
 
	 00:16:18
     ◼ 
      
     ►  
     The MacBook Pro. 
     
     
  
 
 
	 00:16:22
     ◼ 
      
     ►  
     Because the laptop seems like more people get it than just really professionals. 
     
     
  
 
 
	 00:16:26
     ◼ 
      
     ►  
     Whereas only professionals are really interested in the Mac Pro these days. 
     
     
  
 
 
	 00:16:31
     ◼ 
      
     ►  
     It used to be that it was not an uncommon thing to get a machine that you wanted to 
     
     
  
 
 
	 00:16:36
     ◼ 
      
     ►  
     use for gaming or whatever and you would upgrade it. 
     
     
  
 
 
	 00:16:38
     ◼ 
      
     ►  
     So you wanted something that you could upgrade all the parts inside of. 
     
     
  
 
 
	 00:16:42
     ◼ 
      
     ►  
     And now the prices have come down to the point where it's just like you just buy a new one 
     
     
  
 
 
	 00:16:47
     ◼ 
      
     ►  
     every few years. 
     
     
  
 
 
	 00:16:48
     ◼ 
      
     ►  
     You keep up that way. 
     
     
  
 
 
	 00:16:50
     ◼ 
      
     ►  
     Because I always ran into this problem. 
     
     
  
 
 
	 00:16:51
     ◼ 
      
     ►  
     I haven't had a pro since my last one was like a 1999 Sawtooth. 
     
     
  
 
 
	 00:16:58
     ◼ 
      
     ►  
     And I used it for years and kept upgrading components on the inside. 
     
     
  
 
 
	 00:17:02
     ◼ 
      
     ►  
     But then eventually you run into the problem where third-party peripheral makers won't 
     
     
  
 
 
	 00:17:07
     ◼ 
      
     ►  
     support adding cards. 
     
     
  
 
 
	 00:17:09
     ◼ 
      
     ►  
     They only want to… 
     
     
  
 
 
	 00:17:12
     ◼ 
      
     ►  
     If you're not plugging the device into an Apple-supplied USB 3.0 card, they're not 
     
     
  
 
 
	 00:17:20
     ◼ 
      
     ►  
     going to help you. 
     
     
  
 
 
	 00:17:23
     ◼ 
      
     ►  
     So if you put a PCI, third-party PCI card that gives your older Mac USB 3, you're out 
     
     
  
 
 
 
	 00:17:34
     ◼ 
      
     ►  
     So it doesn't seem like it's worth it anymore. 
     
     
  
 
 
 
	 00:17:38
     ◼ 
      
     ►  
     And it sounds like from the rumors that what they're going to do, if they really do have 
     
     
  
 
 
	 00:17:42
     ◼ 
      
     ►  
     Mac Pros to announce, is that they're going to change from internal, you know, it's still 
     
     
  
 
 
	 00:17:47
     ◼ 
      
     ►  
     going to be the upgradable machine, but it's going to be all about the, what's it called, 
     
     
  
 
 
	 00:17:51
     ◼ 
      
     ►  
     the Thunderbolt. 
     
     
  
 
 
	 00:17:52
     ◼ 
      
     ►  
     Thunderbolt. 
     
     
  
 
 
	 00:17:53
     ◼ 
      
     ►  
     and it's going to be so I think I can only assume if it's external rather than 
     
     
  
 
 
	 00:18:00
     ◼ 
      
     ►  
     internal therefore the actual Mac Pro will therefore shrink in size 
     
     
  
 
 
	 00:18:05
     ◼ 
      
     ►  
     tremendously yeah and then you'll just you know connect whatever external stuff 
     
     
  
 
 
	 00:18:10
     ◼ 
      
     ►  
     you need through Thunderbolt yeah which is interesting it would be I mean is that 
     
     
  
 
 
	 00:18:18
     ◼ 
      
     ►  
     I guess that's possible I guess I should have I guess Syracuse it would know he's 
     
     
  
 
 
	 00:18:21
     ◼ 
      
     ►  
     He's probably rolling his eyes at our ignorance. 
     
     
  
 
 
	 00:18:24
     ◼ 
      
     ►  
     He's probably having a stroke as he listens to this episode. 
     
     
  
 
 
	 00:18:29
     ◼ 
      
     ►  
     Would it be possible to have an external video card? 
     
     
  
 
 
 
	 00:18:32
     ◼ 
      
     ►  
     I guess that's the whole point. 
     
     
  
 
 
 
	 00:18:34
     ◼ 
      
     ►  
     If you wanted to add an extra video card to add another Al Gore-style 30-inch display 
     
     
  
 
 
	 00:18:38
     ◼ 
      
     ►  
     to your desk, you'd have some kind of external thing that you would connect. 
     
     
  
 
 
	 00:18:43
     ◼ 
      
     ►  
     That seems crazy. 
     
     
  
 
 
 
	 00:18:45
     ◼ 
      
     ►  
     It's a whole new world. 
     
     
  
 
 
	 00:18:49
     ◼ 
      
     ►  
     I think that's the gist of the expectations that Mac Pro hardware Macbook Airs 
     
     
  
 
 
	 00:18:53
     ◼ 
      
     ►  
     Well, will they will they or not be retina? I don't know I guess that's the big question 
     
     
  
 
 
	 00:18:59
     ◼ 
      
     ►  
     But most you know, I think most of the thing is gonna be about the software it's gonna be about Mac OS 10 
     
     
  
 
 
	 00:19:05
     ◼ 
      
     ►  
     10.9 and iOS 7 right and nobody seems to know Jack about anything about it. Yeah 
     
     
  
 
 
	 00:19:12
     ◼ 
      
     ►  
     Which is kind of exciting. So is it Monday? Yes, it's Monday morning, right? 
     
     
  
 
 
	 00:19:18
     ◼ 
      
     ►  
     because the WWDC runs all week 
     
     
  
 
 
	 00:19:22
     ◼ 
      
     ►  
     so that keynote is monday even though they usually prefer Tuesday 
     
     
  
 
 
	 00:19:26
     ◼ 
      
     ►  
     announcements and stuff 
     
     
  
 
 
	 00:19:28
     ◼ 
      
     ►  
     now i'm super excited i know absolutely almost absolutely nothing i don't think 
     
     
  
 
 
	 00:19:33
     ◼ 
      
     ►  
     i've been this ignorant of what's coming 
     
     
  
 
 
	 00:19:36
     ◼ 
      
     ►  
     software-wise 
     
     
  
 
 
	 00:19:38
     ◼ 
      
     ►  
     for a keynote 
     
     
  
 
 
	 00:19:40
     ◼ 
      
     ►  
     since the iphone one back in 
     
     
  
 
 
	 00:19:42
     ◼ 
      
     ►  
     two thousand seven 
     
     
  
 
 
	 00:19:44
     ◼ 
      
     ►  
     which is great i'm super excited about it 
     
     
  
 
 
	 00:19:47
     ◼ 
      
     ►  
     unless they get up there and they don't have anything to announce. 
     
     
  
 
 
 
	 00:19:52
     ◼ 
      
     ►  
     Wouldn't that be great? 
     
     
  
 
 
	 00:19:56
     ◼ 
      
     ►  
     The one thing I keep hearing over and over again from friends who would know is the one 
     
     
  
 
 
	 00:20:02
     ◼ 
      
     ►  
     word I keep hearing is that some of the stuff they're going to show is "polarizing." 
     
     
  
 
 
 
	 00:20:08
     ◼ 
      
     ►  
     No, polarizing. 
     
     
  
 
 
 
 
	 00:20:13
     ◼ 
      
     ►  
     I also heard from somebody that just, quote, "All the leaks are wrong," which is interesting. 
     
     
  
 
 
	 00:20:21
     ◼ 
      
     ►  
     I have no idea what to make of it. 
     
     
  
 
 
	 00:20:26
     ◼ 
      
     ►  
     One way that could be, wouldn't it be great if it was like the new look couldn't be more 
     
     
  
 
 
	 00:20:33
     ◼ 
      
     ►  
     extravagantly skeuomorphic? 
     
     
  
 
 
	 00:20:35
     ◼ 
      
     ►  
     It's like a liberal – like the entire OS looks like the Liberace house in that Candelabra 
     
     
  
 
 
	 00:20:42
     ◼ 
      
     ►  
     It's all like gold and shiny. 
     
     
  
 
 
	 00:20:47
     ◼ 
      
     ►  
     We got rid of all the felt and leather and replaced it with gold and platinum. 
     
     
  
 
 
 
	 00:20:51
     ◼ 
      
     ►  
     They have a whole bunch of skins. 
     
     
  
 
 
	 00:20:54
     ◼ 
      
     ►  
     And then you do an in-app purchase to upgrade. 
     
     
  
 
 
	 00:20:57
     ◼ 
      
     ►  
     To get more. 
     
     
  
 
 
 
	 00:20:59
     ◼ 
      
     ►  
     To get like a better, you know, like it comes with diamonds, but they're like low on, what 
     
     
  
 
 
	 00:21:05
     ◼ 
      
     ►  
     are those things? 
     
     
  
 
 
	 00:21:06
     ◼ 
      
     ►  
     Clarity and the color. 
     
     
  
 
 
	 00:21:08
     ◼ 
      
     ►  
     Cut and clarity. 
     
     
  
 
 
	 00:21:09
     ◼ 
      
     ►  
     Cut and clarity. 
     
     
  
 
 
	 00:21:10
     ◼ 
      
     ►  
     You kind of do an in-app upgrade to get a better diamond better and bigger diamonds 
     
     
  
 
 
	 00:21:13
     ◼ 
      
     ►  
     You remember all those remember those skins that they had and was it a West eight 
     
     
  
 
 
	 00:21:19
     ◼ 
      
     ►  
     That ever actually come that ever did that did that ever actually come out? Oh my god John 
     
     
  
 
 
	 00:21:27
     ◼ 
      
     ►  
     I can't believe you remember used to get kaleidoscope, right? 
     
     
  
 
 
	 00:21:30
     ◼ 
      
     ►  
     There was that kaleidoscope for years right and then they did put they did put that in yeah 
     
     
  
 
 
	 00:21:34
     ◼ 
      
     ►  
     But what happened is and then jobs took it back out when he got back before it actually shipped 
     
     
  
 
 
	 00:21:40
     ◼ 
      
     ►  
     So they shipped OS 8 with the appearance manager. It was what it was called. It was the shift where it was called the appearance manager. Capital A, capital M. 
     
     
  
 
 
	 00:21:54
     ◼ 
      
     ►  
     And that was a big pain in the ass for developers to support a lot of rewriting. Which was all about making it themable. 
     
     
  
 
 
	 00:22:04
     ◼ 
      
     ►  
     And then Jobs got there and said, "These other themes all look like garbage. 
     
     
  
 
 
	 00:22:07
     ◼ 
      
     ►  
     We're not shipping them. 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     Take them out. 
     
     
  
 
 
	 00:22:09
     ◼ 
      
     ►  
     You know, we're – the user doesn't design the system. 
     
     
  
 
 
 
	 00:22:14
     ◼ 
      
     ►  
     This is what it looks like." 
     
     
  
 
 
	 00:22:15
     ◼ 
      
     ►  
     So they had – they shipped the OS with this appearance manager that supported multiple 
     
     
  
 
 
	 00:22:18
     ◼ 
      
     ►  
     themes that never had more than one theme. 
     
     
  
 
 
	 00:22:21
     ◼ 
      
     ►  
     And I guess the other ones leaked, you know, that – what was it? 
     
     
  
 
 
 
	 00:22:25
     ◼ 
      
     ►  
     And Tecmo or something like that. 
     
     
  
 
 
	 00:22:27
     ◼ 
      
     ►  
     Tecmo was like a dark black one, you know. 
     
     
  
 
 
	 00:22:30
     ◼ 
      
     ►  
     It's like a kids' one. 
     
     
  
 
 
	 00:22:31
     ◼ 
      
     ►  
     Was that Gizmo? 
     
     
  
 
 
	 00:22:32
     ◼ 
      
     ►  
     I think that was Gizmo. Gizmo looked like Nickelodeon. It was asymmetrical and had little 
     
     
  
 
 
	 00:22:38
     ◼ 
      
     ►  
     squiggly spiral straws and stuff like that. But they never shipped it. I don't remember 
     
     
  
 
 
	 00:22:49
     ◼ 
      
     ►  
     if hackers, I think hackers, like enthusiasts, ended up backwards engineering the theme format 
     
     
  
 
 
	 00:22:54
     ◼ 
      
     ►  
     and so you could, in a way that you could get kaleidoscope themes, you could get appearance 
     
     
  
 
 
	 00:22:58
     ◼ 
      
     ►  
     manager themes but I don't think it ever overtook I think the people who are into 
     
     
  
 
 
	 00:23:03
     ◼ 
      
     ►  
     that still stuck with kaleidoscope because it actually yeah yeah it was 
     
     
  
 
 
	 00:23:06
     ◼ 
      
     ►  
     better right and more they had more themes right so what do you expect well 
     
     
  
 
 
	 00:23:17
     ◼ 
      
     ►  
     other than this there's two hardware things that I mentioned I don't know 
     
     
  
 
 
	 00:23:20
     ◼ 
      
     ►  
     either it would be nice to see something about the iPhone hardware wise but 
     
     
  
 
 
	 00:23:28
     ◼ 
      
     ►  
     It doesn't seem like that's the… unless they come out… unless they're doing a 
     
     
  
 
 
	 00:23:34
     ◼ 
      
     ►  
     launch of a cheaper phone. 
     
     
  
 
 
	 00:23:35
     ◼ 
      
     ►  
     Yeah, I just don't see it. 
     
     
  
 
 
 
 
 
	 00:23:42
     ◼ 
      
     ►  
     I mean, it would certainly be a big drop out of nowhere. 
     
     
  
 
 
	 00:23:43
     ◼ 
      
     ►  
     I mean, would it be shocking? 
     
     
  
 
 
 
	 00:23:46
     ◼ 
      
     ►  
     But it just seems like that sort of thing, if it were coming, would be braced for it. 
     
     
  
 
 
	 00:23:53
     ◼ 
      
     ►  
     And I do think that the thing Tim Cook said at the-- was it D11? 
     
     
  
 
 
	 00:23:59
     ◼ 
      
     ►  
     I think that was the only place he really spoke. 
     
     
  
 
 
	 00:24:01
     ◼ 
      
     ►  
     But where he said, we've got great stuff in the line later in the year and next year. 
     
     
  
 
 
	 00:24:05
     ◼ 
      
     ►  
     I think that means I know iOS devices till later in the year. 
     
     
  
 
 
	 00:24:11
     ◼ 
      
     ►  
     Mac doesn't even count anymore, really. 
     
     
  
 
 
	 00:24:14
     ◼ 
      
     ►  
     Well, it doesn't in terms of what drives the market at large. 
     
     
  
 
 
	 00:24:19
     ◼ 
      
     ►  
     Like, you know, it doesn't matter. 
     
     
  
 
 
	 00:24:21
     ◼ 
      
     ►  
     Like, let's just say Monday, come Monday, they announce a new Mac Pro. 
     
     
  
 
 
	 00:24:24
     ◼ 
      
     ►  
     And it makes everybody happy. 
     
     
  
 
 
	 00:24:27
     ◼ 
      
     ►  
     John Siracusa is happy. 
     
     
  
 
 
	 00:24:29
     ◼ 
      
     ►  
     Marco is happy. 
     
     
  
 
 
	 00:24:30
     ◼ 
      
     ►  
     You know, it's super powerful. 
     
     
  
 
 
	 00:24:32
     ◼ 
      
     ►  
     It is super expandable. 
     
     
  
 
 
	 00:24:34
     ◼ 
      
     ►  
     It is at a great price. 
     
     
  
 
 
	 00:24:36
     ◼ 
      
     ►  
     And it looks cool. 
     
     
  
 
 
	 00:24:38
     ◼ 
      
     ►  
     That does nothing to Apple's stock. 
     
     
  
 
 
	 00:24:40
     ◼ 
      
     ►  
     And it does nothing. 
     
     
  
 
 
	 00:24:41
     ◼ 
      
     ►  
     It shouldn't actually. 
     
     
  
 
 
	 00:24:42
     ◼ 
      
     ►  
     That's this is one case. 
     
     
  
 
 
	 00:24:43
     ◼ 
      
     ►  
     It's not a complaint because I think, you know, the most possible Mac Pros they would 
     
     
  
 
 
	 00:24:46
     ◼ 
      
     ►  
     sell at the best price with great margins and it's an amazing product is almost negligible 
     
     
  
 
 
	 00:24:52
     ◼ 
      
     ►  
     to their bottom line. 
     
     
  
 
 
	 00:24:56
     ◼ 
      
     ►  
     That's why Tim Cook, I think, has to say that. 
     
     
  
 
 
	 00:25:01
     ◼ 
      
     ►  
     They can't oversell the Mac Pro as being an important product. 
     
     
  
 
 
	 00:25:06
     ◼ 
      
     ►  
     Yeah, there I mean it seems like the Mac line is 
     
     
  
 
 
	 00:25:09
     ◼ 
      
     ►  
     Caught up with the the malaise that's affecting the PC industry as a whole. Yeah, I definitely think so 
     
     
  
 
 
	 00:25:18
     ◼ 
      
     ►  
     Speaking of stock price though. Do you see this? I just saw this today on 
     
     
  
 
 
	 00:25:23
     ◼ 
      
     ►  
     Strat tech Gary that's the the new website from Ben 
     
     
  
 
 
	 00:25:27
     ◼ 
      
     ►  
     Ben Thompson 
     
     
  
 
 
	 00:25:33
     ◼ 
      
     ►  
     Been reading that site. I have it's a good site. Yeah 
     
     
  
 
 
	 00:25:35
     ◼ 
      
     ►  
     He's got a thing here. 
     
     
  
 
 
	 00:25:39
     ◼ 
      
     ►  
     Samsung Electronics lost $12 billion in market value on smartphone worries. 
     
     
  
 
 
	 00:25:44
     ◼ 
      
     ►  
     So it seems like they're copying everything from Apple. 
     
     
  
 
 
	 00:25:47
     ◼ 
      
     ►  
     Tim Cynova Shamelessly. 
     
     
  
 
 
	 00:25:49
     ◼ 
      
     ►  
     Dave Asprey Now they're even copying irrational investor 
     
     
  
 
 
	 00:25:53
     ◼ 
      
     ►  
     panic that loses billions of dollars in market cap in a single day. 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     Tim Cynova On slowing sales of flagship Galaxy S4 smartphone. 
     
     
  
 
 
	 00:26:03
     ◼ 
      
     ►  
     phone. Right, which I don't know because I don't know. Again, and this is, you know, 
     
     
  
 
 
	 00:26:09
     ◼ 
      
     ►  
     here's, here's, you know, here's me trying to be, or hopefully showing that I'm not, 
     
     
  
 
 
	 00:26:14
     ◼ 
      
     ►  
     you know, blindly pro-apple. Like, this makes no sense to me. This, you know, Samsung is, 
     
     
  
 
 
	 00:26:22
     ◼ 
      
     ►  
     everybody, for everything I saw is that the Galaxy S4 is selling exactly as they wanted 
     
     
  
 
 
	 00:26:26
     ◼ 
      
     ►  
     the Galaxy S4 to sell. It seemed like it was selling fairly well, but at the same time, 
     
     
  
 
 
	 00:26:31
     ◼ 
      
     ►  
     I think some of the analysts, all this stuff is about Wall Street expectations. What they 
     
     
  
 
 
	 00:26:35
     ◼ 
      
     ►  
     had expected was something like 30 million a quarter, and it was only selling like 20 
     
     
  
 
 
	 00:26:42
     ◼ 
      
     ►  
     million a quarter. They had to cut their expectations. 
     
     
  
 
 
	 00:26:45
     ◼ 
      
     ►  
     Dave: Yeah, I guess. I don't know. 
     
     
  
 
 
 
	 00:27:00
     ◼ 
      
     ►  
     It's a wildly competitive business and traditionally fortunes do change every few years. 
     
     
  
 
 
	 00:27:06
     ◼ 
      
     ►  
     So I'm not saying that Samsung and Apple's positions are locked in and a sure thing going 
     
     
  
 
 
	 00:27:12
     ◼ 
      
     ►  
     forward forever and ever. 
     
     
  
 
 
	 00:27:13
     ◼ 
      
     ►  
     Of course not. 
     
     
  
 
 
	 00:27:14
     ◼ 
      
     ►  
     But $12 billion in market cap in a day doesn't seem anywhere near rational. 
     
     
  
 
 
	 00:27:21
     ◼ 
      
     ►  
     Seems like anybody investing in mobile technology, tablets and cell phones at all, pretty much 
     
     
  
 
 
	 00:27:28
     ◼ 
      
     ►  
     treats it like being drunk at the blackjack table. 
     
     
  
 
 
	 00:27:32
     ◼ 
      
     ►  
     "Ah, double down. 
     
     
  
 
 
 
 
	 00:27:35
     ◼ 
      
     ►  
     I don't know where… 
     
     
  
 
 
	 00:27:38
     ◼ 
      
     ►  
     I always think that they try to keep that money in the same sort of industry in general. 
     
     
  
 
 
	 00:27:46
     ◼ 
      
     ►  
     So if you're not investing in Apple and Samsung, who the heck are you going to take 
     
     
  
 
 
	 00:27:49
     ◼ 
      
     ►  
     your money out of? 
     
     
  
 
 
	 00:27:50
     ◼ 
      
     ►  
     You should take your money out of those two. 
     
     
  
 
 
	 00:27:52
     ◼ 
      
     ►  
     Where are you putting it? 
     
     
  
 
 
	 00:27:56
     ◼ 
      
     ►  
     The other thing that Ben Thompson had talked about, I think maybe it was last week that 
     
     
  
 
 
	 00:28:00
     ◼ 
      
     ►  
     I wanted to talk to you about, was Apple TV predictions because he has predicted an SDK 
     
     
  
 
 
	 00:28:07
     ◼ 
      
     ►  
     for the Apple TV on Monday. 
     
     
  
 
 
	 00:28:10
     ◼ 
      
     ►  
     We had talked about this. 
     
     
  
 
 
	 00:28:11
     ◼ 
      
     ►  
     I feel like you and I talked about this a while ago. 
     
     
  
 
 
	 00:28:15
     ◼ 
      
     ►  
     No one's been talking about that recently, but he brought that back up. 
     
     
  
 
 
	 00:28:18
     ◼ 
      
     ►  
     That's a good topic. 
     
     
  
 
 
	 00:28:20
     ◼ 
      
     ►  
     Let's get to it, but let's do the first sponsor break first and then we'll do that. 
     
     
  
 
 
	 00:28:24
     ◼ 
      
     ►  
     And the first sponsor, this is great, I'm going to tell you about An Event Apart. 
     
     
  
 
 
	 00:28:29
     ◼ 
      
     ►  
     It's the design conference for people who make websites. 
     
     
  
 
 
	 00:28:32
     ◼ 
      
     ►  
     They have upcoming events. 
     
     
  
 
 
	 00:28:34
     ◼ 
      
     ►  
     Now this is one of the things that's great about An Event Apart is they don't just do 
     
     
  
 
 
	 00:28:38
     ◼ 
      
     ►  
     like one big show a year and then you got to go there and do it. 
     
     
  
 
 
	 00:28:41
     ◼ 
      
     ►  
     They bring the show around the country. 
     
     
  
 
 
	 00:28:43
     ◼ 
      
     ►  
     They've got upcoming events in San Diego, Boston, Washington, DC, Chicago, Austin, Texas, 
     
     
  
 
 
	 00:28:50
     ◼ 
      
     ►  
     and San Francisco. 
     
     
  
 
 
	 00:28:54
     ◼ 
      
     ►  
     by web visionaries Eric Meyer and Jeffrey Zeldman, friends of mine, both great guys, 
     
     
  
 
 
	 00:29:00
     ◼ 
      
     ►  
     dedicated to the proposition that the creators of great web experiences deserve a great learning 
     
     
  
 
 
	 00:29:06
     ◼ 
      
     ►  
     experience. And Event Apart brings together 12 leading minds in web design for two days 
     
     
  
 
 
	 00:29:11
     ◼ 
      
     ►  
     of nonstop inspiration and enlightenment, plus an optional day-long workshop on multi-device 
     
     
  
 
 
	 00:29:17
     ◼ 
      
     ►  
     web design, which is really, I mean, bottom line is, is that's where web design is today, 
     
     
  
 
 
	 00:29:22
     ◼ 
      
     ►  
     How do you make stuff look great across three inch screens to 30 inch screens? 
     
     
  
 
 
	 00:29:28
     ◼ 
      
     ►  
     If you care about code as well as content usability and design, Event Apart is the conference 
     
     
  
 
 
	 00:29:32
     ◼ 
      
     ►  
     you've been waiting for. 
     
     
  
 
 
	 00:29:35
     ◼ 
      
     ►  
     Go to aneventapart.com/talkshow. 
     
     
  
 
 
	 00:29:42
     ◼ 
      
     ►  
     Aneventapart.com/talkshow to learn more. 
     
     
  
 
 
	 00:29:46
     ◼ 
      
     ►  
     I've been to several Event Aparts. 
     
     
  
 
 
	 00:29:50
     ◼ 
      
     ►  
     And they're one of the best run, smoothest conferences I've ever been at. 
     
     
  
 
 
	 00:29:56
     ◼ 
      
     ►  
     I was actually at the very first one. 
     
     
  
 
 
	 00:29:58
     ◼ 
      
     ►  
     The first one was actually in Philadelphia, I think back in, I want to say 2007, 2008-ish, 
     
     
  
 
 
	 00:30:05
     ◼ 
      
     ►  
     something like that. 
     
     
  
 
 
	 00:30:06
     ◼ 
      
     ►  
     It was right here in Philadelphia. 
     
     
  
 
 
	 00:30:07
     ◼ 
      
     ►  
     And I was at one a couple of years ago in Chicago. 
     
     
  
 
 
	 00:30:09
     ◼ 
      
     ►  
     It was fantastic. 
     
     
  
 
 
	 00:30:12
     ◼ 
      
     ►  
     Amazing conference. 
     
     
  
 
 
 
	 00:30:14
     ◼ 
      
     ►  
     And they always have some of our pals speaking. 
     
     
  
 
 
	 00:30:17
     ◼ 
      
     ►  
     Speaking. Oh, yeah, great speakers. Really really great. See Mike Monteiro's mug on their page 
     
     
  
 
 
	 00:30:23
     ◼ 
      
     ►  
     Yeah, Mike's been there 
     
     
  
 
 
	 00:30:25
     ◼ 
      
     ►  
     Jason Santa Maria is a longtime speaker there man. Does that guy know how to talk about typography and stuff like that? 
     
     
  
 
 
	 00:30:32
     ◼ 
      
     ►  
     Great great stuff. So Apple TV next week boy, that would be a good surprise. That would be exciting. Yeah 
     
     
  
 
 
	 00:30:39
     ◼ 
      
     ►  
     Here's why I think he's wrong though 
     
     
  
 
 
	 00:30:44
     ◼ 
      
     ►  
     Unless I think and and guy English and I have talked this over, you know, you know, it's no deja vu 
     
     
  
 
 
	 00:30:50
     ◼ 
      
     ►  
     But we've talked about on the show 
     
     
  
 
 
	 00:30:52
     ◼ 
      
     ►  
     I think that he's right that there is an SDK coming for Apple TV and apps and that it'll be a third-party thing. I 
     
     
  
 
 
	 00:31:00
     ◼ 
      
     ►  
     Don't think it's coming to the Apple TV that we have today. I think it requires 
     
     
  
 
 
	 00:31:05
     ◼ 
      
     ►  
     Next generation hardware and the reason I think that is that I think it requires some sort of next generation 
     
     
  
 
 
	 00:31:13
     ◼ 
      
     ►  
     remote. And the current one just doesn't have the support for that. 
     
     
  
 
 
	 00:31:19
     ◼ 
      
     ►  
     No, you can't do anything with the current one. 
     
     
  
 
 
	 00:31:21
     ◼ 
      
     ►  
     You could do—the only thing you could do—it's fine for play/pause and seek, up/down/left/right, 
     
     
  
 
 
	 00:31:28
     ◼ 
      
     ►  
     play/pause, but it's not good for any—so it really wouldn't be good for apps that 
     
     
  
 
 
	 00:31:33
     ◼ 
      
     ►  
     did anything more than just deliver video content, which alone is a big deal. I mean, 
     
     
  
 
 
	 00:31:39
     ◼ 
      
     ►  
     let's face it, things are TV. But I think that thing needs games and stuff like that. 
     
     
  
 
 
	 00:31:46
     ◼ 
      
     ►  
     And I think that needs a next generation remote. And I don't think that the remote can be, 
     
     
  
 
 
	 00:31:51
     ◼ 
      
     ►  
     well, just use this app on your iPhone or iPod or iPad or something like that. 
     
     
  
 
 
	 00:31:57
     ◼ 
      
     ►  
     **Matt Stauffer:** Why not? 
     
     
  
 
 
	 00:31:58
     ◼ 
      
     ►  
     **Ezra Klein:** Because I think it's clumsy. I think it's 
     
     
  
 
 
	 00:32:01
     ◼ 
      
     ►  
     weird to think that you've got to fish your iPhone out of your pocket just to do anything 
     
     
  
 
 
	 00:32:05
     ◼ 
      
     ►  
     on the TV. I think you need a remote that sits there on your coffee table and it's ready 
     
     
  
 
 
	 00:32:09
     ◼ 
      
     ►  
     to go. And it doesn't cost $600 or $700. I mean, I guess iPod Touch is 220 now that they 
     
     
  
 
 
	 00:32:19
     ◼ 
      
     ►  
     have the new one. But you can't sell a $99 set-top box that requires a $220 remote. It 
     
     
  
 
 
	 00:32:26
     ◼ 
      
     ►  
     just doesn't work. And I just don't think an app is the right thing. I don't think because 
     
     
  
 
 
	 00:32:31
     ◼ 
      
     ►  
     apps. This is the other thing is I think that the, you know, iPhone is all about looking 
     
     
  
 
 
	 00:32:38
     ◼ 
      
     ►  
     at the screen and touching things right TV is about looking not at your remote, it's 
     
     
  
 
 
	 00:32:43
     ◼ 
      
     ►  
     about looking at the screen. Right, you need a remote that that you don't look at to use. 
     
     
  
 
 
	 00:32:51
     ◼ 
      
     ►  
     And the iPhone is not it a piece of glass is, you know, it gives you no affordance for 
     
     
  
 
 
	 00:32:55
     ◼ 
      
     ►  
     for knowing what you're doing. 
     
     
  
 
 
	 00:32:58
     ◼ 
      
     ►  
     Gosh, it seems weird to think of Apple shipping 
     
     
  
 
 
	 00:33:01
     ◼ 
      
     ►  
     a remote with physical keys for gaming. 
     
     
  
 
 
	 00:33:07
     ◼ 
      
     ►  
     Yeah, this is where my imagination fails me. 
     
     
  
 
 
	 00:33:10
     ◼ 
      
     ►  
     And maybe I'm wrong. 
     
     
  
 
 
	 00:33:11
     ◼ 
      
     ►  
     Maybe I'm all wet, and it really is something about apps, 
     
     
  
 
 
	 00:33:15
     ◼ 
      
     ►  
     an app that you control it with. 
     
     
  
 
 
	 00:33:17
     ◼ 
      
     ►  
     Or maybe it's like a Kinect type thing, 
     
     
  
 
 
	 00:33:19
     ◼ 
      
     ►  
     and you wave your hand and talk to it. 
     
     
  
 
 
	 00:33:21
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 00:33:21
     ◼ 
      
     ►  
     I lack the imagination to even think about what it is. 
     
     
  
 
 
	 00:33:25
     ◼ 
      
     ►  
     but I just know that it just seems to me in my gut though, 
     
     
  
 
 
	 00:33:28
     ◼ 
      
     ►  
     like I can't imagine what the new thing 
     
     
  
 
 
	 00:33:31
     ◼ 
      
     ►  
     that I think they have to make to make this happen is, 
     
     
  
 
 
	 00:33:34
     ◼ 
      
     ►  
     but I do know that the one I have downstairs isn't it. 
     
     
  
 
 
	 00:33:38
     ◼ 
      
     ►  
     Right, you can't just have that little crummy remote. 
     
     
  
 
 
	 00:33:41
     ◼ 
      
     ►  
     - Yeah, but really just the remote. 
     
     
  
 
 
	 00:33:43
     ◼ 
      
     ►  
     It's not so much anything with the device. 
     
     
  
 
 
	 00:33:46
     ◼ 
      
     ►  
     - Yeah, I don't think that in terms of, 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     now that they've got 1080p output, 
     
     
  
 
 
	 00:33:50
     ◼ 
      
     ►  
     they're set in terms of like hardware, 
     
     
  
 
 
	 00:33:54
     ◼ 
      
     ►  
     and I don't think it needs to be all that computationally. Although maybe it needs better 
     
     
  
 
 
	 00:33:58
     ◼ 
      
     ►  
     graphics for games. I don't think that they're obviously not going to, well not obviously, 
     
     
  
 
 
	 00:34:03
     ◼ 
      
     ►  
     but I think we know Apple isn't going to get in a graphics horsepower race with Xbox and 
     
     
  
 
 
	 00:34:09
     ◼ 
      
     ►  
     PlayStation and sell $300, $400 things that are at a loss. But more graphics power is 
     
     
  
 
 
	 00:34:20
     ◼ 
      
     ►  
     always better. But I don't know how different it is than the Retina iPad. I think that these 
     
     
  
 
 
	 00:34:29
     ◼ 
      
     ►  
     A6 or A7 or whatever the next one's going to be are already pretty graphically powerful. 
     
     
  
 
 
	 00:34:37
     ◼ 
      
     ►  
     Tim Cynova So that's sort of the dark horse. 
     
     
  
 
 
	 00:34:41
     ◼ 
      
     ►  
     Dave Asprey What do you think? 
     
     
  
 
 
	 00:34:42
     ◼ 
      
     ►  
     Well, I don't see why they couldn't deliver a remote next week and the SDK. 
     
     
  
 
 
	 00:34:53
     ◼ 
      
     ►  
     But I certainly haven't heard anything. 
     
     
  
 
 
	 00:35:00
     ◼ 
      
     ►  
     He was the only one that I noticed talking about it, and I just jog my memory that that 
     
     
  
 
 
	 00:35:04
     ◼ 
      
     ►  
     was something, seemed like something that was on our list of possibilities and then 
     
     
  
 
 
	 00:35:07
     ◼ 
      
     ►  
     dropped off the radar. Because it didn't happen for a while. 
     
     
  
 
 
	 00:35:13
     ◼ 
      
     ►  
     Yeah, and I guess the other thing that I, you know, maybe he's right is, is I guess 
     
     
  
 
 
	 00:35:21
     ◼ 
      
     ►  
     the other thing I think in my head is it would be weird if they announced it and 
     
     
  
 
 
	 00:35:25
     ◼ 
      
     ►  
     said, "Hey, we have this great new app store," and said, "You have to buy a new 
     
     
  
 
 
	 00:35:28
     ◼ 
      
     ►  
     Apple TV and all of you guys who've already bought an Apple TV, you know, 
     
     
  
 
 
	 00:35:32
     ◼ 
      
     ►  
     tough noogies." You know, like, that's a hard... Not that Apple never does that. Not 
     
     
  
 
 
	 00:35:37
     ◼ 
      
     ►  
     Not that Apple never is afraid to give you tough noogies news, 
     
     
  
 
 
	 00:35:42
     ◼ 
      
     ►  
     lovers of floppy drives. 
     
     
  
 
 
	 00:35:43
     ◼ 
      
     ►  
     But it seems a little-- 
     
     
  
 
 
	 00:35:47
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 00:35:48
     ◼ 
      
     ►  
     It seems like that's a tough thing to-- 
     
     
  
 
 
	 00:35:50
     ◼ 
      
     ►  
     Well, why couldn't they just sell the remote separately, too? 
     
     
  
 
 
	 00:35:53
     ◼ 
      
     ►  
     Yeah, maybe. 
     
     
  
 
 
	 00:35:53
     ◼ 
      
     ►  
     Does that-- I guess I can-- 
     
     
  
 
 
	 00:35:55
     ◼ 
      
     ►  
     It comes with a new one. 
     
     
  
 
 
 
 
	 00:35:59
     ◼ 
      
     ►  
     And you probably-- I mean, if you're going to have-- 
     
     
  
 
 
	 00:36:01
     ◼ 
      
     ►  
     it's going to be like-- 
     
     
  
 
 
	 00:36:02
     ◼ 
      
     ►  
     Bluetooth is what it would be. 
     
     
  
 
 
	 00:36:03
     ◼ 
      
     ►  
     that Bluetooth level four that's low power. 
     
     
  
 
 
	 00:36:07
     ◼ 
      
     ►  
     - And if it's gonna be like the Wii or whatever, 
     
     
  
 
 
	 00:36:09
     ◼ 
      
     ►  
     you're probably gonna want six of them. 
     
     
  
 
 
	 00:36:11
     ◼ 
      
     ►  
     - Yeah, maybe, I don't know. 
     
     
  
 
 
	 00:36:14
     ◼ 
      
     ►  
     Yeah, I didn't even think about that, 
     
     
  
 
 
	 00:36:18
     ◼ 
      
     ►  
     that if it's like a combination remote game controller, 
     
     
  
 
 
	 00:36:21
     ◼ 
      
     ►  
     you'd want multiple ones. 
     
     
  
 
 
	 00:36:22
     ◼ 
      
     ►  
     - You guys have a, you have a Wii U. 
     
     
  
 
 
 
	 00:36:27
     ◼ 
      
     ►  
     - And that does have, that has a screen, 
     
     
  
 
 
	 00:36:30
     ◼ 
      
     ►  
     but it actually has physical buttons. 
     
     
  
 
 
	 00:36:32
     ◼ 
      
     ►  
     on the remote. Yes. It's a weird thing. Jonas really likes it. Just by coincidence, it really 
     
     
  
 
 
	 00:36:44
     ◼ 
      
     ►  
     is funny. Our old Wii crapped out a couple of days before Christmas. We actually needed 
     
     
  
 
 
	 00:36:54
     ◼ 
      
     ►  
     something. I guess I could have bought a new Wii. It does seem, though, like the Wii U 
     
     
  
 
 
	 00:37:01
     ◼ 
      
     ►  
     it's just not getting a lot of games. And the controller is interesting, but it is weird. 
     
     
  
 
 
	 00:37:05
     ◼ 
      
     ►  
     Yeah. The weirdest thing about it is that it currently only supports one. Like, you 
     
     
  
 
 
	 00:37:12
     ◼ 
      
     ►  
     can use as many – for – to play multiplayer games, you just use the old Wii controllers. 
     
     
  
 
 
	 00:37:17
     ◼ 
      
     ►  
     But the new – the new touch screen, the one that gets all the things, the system can 
     
     
  
 
 
	 00:37:21
     ◼ 
      
     ►  
     only support one of those at a time. Huh. Because that's not what the – I'm pretty 
     
     
  
 
 
	 00:37:28
     ◼ 
      
     ►  
     pretty sure that's not what the intro, you know, like the videos showed when the thing 
     
     
  
 
 
 
	 00:37:33
     ◼ 
      
     ►  
     I don't know. I don't think that they showed multiple. I don't know. But it does. It was 
     
     
  
 
 
	 00:37:37
     ◼ 
      
     ►  
     a surprise to me. It's because it just seemed to me like, yeah, just seems no fair. You 
     
     
  
 
 
	 00:37:44
     ◼ 
      
     ►  
     know, here, I play a two player game and I get this fancy new touchscreen thing here, 
     
     
  
 
 
	 00:37:48
     ◼ 
      
     ►  
     you get a joystick. But I guess all the multiplayer games that we have so far when you do play 
     
     
  
 
 
	 00:37:52
     ◼ 
      
     ►  
     multiplayer at both people have to use the the old school Wii remote. And it's just single 
     
     
  
 
 
	 00:37:57
     ◼ 
      
     ►  
     player games where you get the touch screen one. 
     
     
  
 
 
	 00:38:01
     ◼ 
      
     ►  
     You know, and there's some cool games that take advantage of it. 
     
     
  
 
 
	 00:38:03
     ◼ 
      
     ►  
     He's got this Batman Arkham Asylum game, which is a questionable content level for a nine-year-old. 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     I was going to say, they're the one that's rated for like 14 and up. 
     
     
  
 
 
 
	 00:38:14
     ◼ 
      
     ►  
     My wife heard him. 
     
     
  
 
 
	 00:38:18
     ◼ 
      
     ►  
     But he's seen, you know, he's seen The Shining, so. 
     
     
  
 
 
	 00:38:24
     ◼ 
      
     ►  
     But it does have some cool stuff where the gimmick is that the touch screen is... 
     
     
  
 
 
	 00:38:34
     ◼ 
      
     ►  
     Batman has built a new thing on his suit where he's sort of got like an iPhone built into his wrist 
     
     
  
 
 
	 00:38:39
     ◼ 
      
     ►  
     on his armor and I'm so old. He's got an iWatch? Yeah, sort of. Yeah, he's got like a... yeah, 
     
     
  
 
 
	 00:38:46
     ◼ 
      
     ►  
     yeah, he's got like a big four-inch iWatch and the the remote is the iWatch. 
     
     
  
 
 
	 00:38:52
     ◼ 
      
     ►  
     So like, you know, you so you know the game is first-person perspective. 
     
     
  
 
 
	 00:38:58
     ◼ 
      
     ►  
     Right, and it's it seems like well done but it's I you know I'm not 
     
     
  
 
 
	 00:39:05
     ◼ 
      
     ►  
     surprised that Nintendo's not doing too well. Yeah, I think you know I do think 
     
     
  
 
 
	 00:39:11
     ◼ 
      
     ►  
     the potential there is for the sort of explosive vibrance in gaming that you see in the App Store 
     
     
  
 
 
	 00:39:21
     ◼ 
      
     ►  
     from iPhone and iPad where two guys can just go and make games. And I know that there's things 
     
     
  
 
 
	 00:39:28
     ◼ 
      
     ►  
     like that for PlayStation and there's a marketplace or something like that. But Apple does that better 
     
     
  
 
 
	 00:39:34
     ◼ 
      
     ►  
     than anybody else. Like everybody will say, "Hey, PlayStation's had the, what do you call it, 
     
     
  
 
 
	 00:39:39
     ◼ 
      
     ►  
     and Xbox has the 360 market or Xbox Live or whatever the hell it's called where you can 
     
     
  
 
 
	 00:39:44
     ◼ 
      
     ►  
     download indie games. So like everything else, Apple won't be first, but they'll be. 
     
     
  
 
 
	 00:39:50
     ◼ 
      
     ►  
     >> Yeah. On the Wii, they seem like they're older. I don't know what it's like on the 
     
     
  
 
 
	 00:39:59
     ◼ 
      
     ►  
     Xbox, but it seems like they're older games on the Wii and usually not. The indie ones 
     
     
  
 
 
	 00:40:04
     ◼ 
      
     ►  
     are not necessarily as good as the stuff that you get on the disk. 
     
     
  
 
 
	 00:40:08
     ◼ 
      
     ►  
     Right. Whereas I foresee with Apple, it would be a type of thing where an indie game might 
     
     
  
 
 
	 00:40:13
     ◼ 
      
     ►  
     turn out to be the hit game of the year. The biggest game. You're not in this little ghetto 
     
     
  
 
 
	 00:40:19
     ◼ 
      
     ►  
     where EA and the big publishers like that are all the flagship titles and you're over 
     
     
  
 
 
	 00:40:25
     ◼ 
      
     ►  
     here in the little market. I would foresee it like the app store where two guys can make 
     
     
  
 
 
	 00:40:35
     ◼ 
      
     ►  
     Doodle jump and the thing is like the top grossing app and the whole thing for the year 
     
     
  
 
 
 
	 00:40:43
     ◼ 
      
     ►  
     on the world 
     
     
  
 
 
	 00:40:45
     ◼ 
      
     ►  
     it seems like and that's you know that kind of 
     
     
  
 
 
	 00:40:50
     ◼ 
      
     ►  
     almost a whole new platform is would be a great thing for Apple right now given the 
     
     
  
 
 
	 00:40:56
     ◼ 
      
     ►  
     whining and complaining 
     
     
  
 
 
	 00:40:58
     ◼ 
      
     ►  
     yeah it kind of would be I still think and I've said this before many times and our poor 
     
     
  
 
 
	 00:41:03
     ◼ 
      
     ►  
     friend Gene Munster, who I really think is losing his mind. You see he tweeted at me 
     
     
  
 
 
 
	 00:41:12
     ◼ 
      
     ►  
     Yeah. Yeah. You told me that. 
     
     
  
 
 
	 00:41:14
     ◼ 
      
     ►  
     Yeah. Good spirit. Good ticket and stride. Gene Munster, for those of you who don't 
     
     
  
 
 
	 00:41:21
     ◼ 
      
     ►  
     know, is an Apple analyst. He's somewhere out of like Minneapolis or something like 
     
     
  
 
 
	 00:41:25
     ◼ 
      
     ►  
     that, long-term follower of the company, oft-quoted. He's always available to media looking for 
     
     
  
 
 
	 00:41:31
     ◼ 
      
     ►  
     a quote on Apple. And for the most part, I think he gets the company. He's not a jackass. 
     
     
  
 
 
	 00:41:37
     ◼ 
      
     ►  
     He's a pretty astute analyst. But he's obsessed. I would say, I think for about five or six 
     
     
  
 
 
	 00:41:46
     ◼ 
      
     ►  
     years with the idea of Apple selling a TV set. In his world, the Apple TV is an actual 
     
     
  
 
 
	 00:41:54
     ◼ 
      
     ►  
     screen, the 50, 60-inch LCD or whatever it would be, screen. And he's been saying that 
     
     
  
 
 
	 00:42:00
     ◼ 
      
     ►  
     it's coming in a year for about five years. Would you say that's right? 
     
     
  
 
 
	 00:42:06
     ◼ 
      
     ►  
     I think that's about right. And as time goes on, and they might be working, but 
     
     
  
 
 
	 00:42:10
     ◼ 
      
     ►  
     his obsession is just palpable, like where, you know, he'll chime in every 
     
     
  
 
 
	 00:42:17
     ◼ 
      
     ►  
     time on a conference call, when it's time for Gene Munster, you know it's gonna be 
     
     
  
 
 
	 00:42:22
     ◼ 
      
     ►  
     something about Apple TV. And he hears stuff, you know, that just isn't 
     
     
  
 
 
	 00:42:28
     ◼ 
      
     ►  
     there. It's like when Tim Cook on the last one said, more or less, I mean this isn't 
     
     
  
 
 
	 00:42:35
     ◼ 
      
     ►  
     a quote, but he said, "We've got some great products that we're working on for later 
     
     
  
 
 
	 00:42:39
     ◼ 
      
     ►  
     this year and next year." Right? More or less is what he said. Gene Munster heard that 
     
     
  
 
 
	 00:42:47
     ◼ 
      
     ►  
     as, "We're going to have an Apple TV later this year or next year." Right? I mean, 
     
     
  
 
 
	 00:42:53
     ◼ 
      
     ►  
     like well maybe you know it could be but that's not what he said but I think I 
     
     
  
 
 
	 00:43:01
     ◼ 
      
     ►  
     still think I think that Apple's TV strategy is what we see I think it's 
     
     
  
 
 
	 00:43:06
     ◼ 
      
     ►  
     right in front of us it's a $99 box that you hook up to any TV that you want and 
     
     
  
 
 
	 00:43:12
     ◼ 
      
     ►  
     you know and there's some iteration some iteration of that right but not not it 
     
     
  
 
 
	 00:43:17
     ◼ 
      
     ►  
     yeah I don't it doesn't seem like there's value and in trying to get into 
     
     
  
 
 
	 00:43:21
     ◼ 
      
     ►  
     making thousand dollar huge screens right or you know and I've said this 
     
     
  
 
 
	 00:43:29
     ◼ 
      
     ►  
     before too maybe they would but only as like in addition to a box that you can 
     
     
  
 
 
	 00:43:37
     ◼ 
      
     ►  
     put into anybody's TV right that they would still sell the $99 box and maybe 
     
     
  
 
 
	 00:43:42
     ◼ 
      
     ►  
     they would also sell an Apple branded TV set that has it built in but so you can 
     
     
  
 
 
	 00:43:47
     ◼ 
      
     ►  
     get on the platform and buy the apps and use your Apple TV with your existing TV set. And 
     
     
  
 
 
	 00:43:52
     ◼ 
      
     ►  
     if you're in the market for a new TV set, you could just buy the Apple one and have 
     
     
  
 
 
	 00:43:56
     ◼ 
      
     ►  
     one less box. But I don't think that they would go TV set only because it seems to me 
     
     
  
 
 
	 00:44:01
     ◼ 
      
     ►  
     like they'd be purposefully taking only a very small part of the market, which is the 
     
     
  
 
 
	 00:44:05
     ◼ 
      
     ►  
     people in the market for a new TV set. 
     
     
  
 
 
	 00:44:08
     ◼ 
      
     ►  
     I mean, like look at the iPhone, right? The iPhone has been a tremendous hit. But people 
     
     
  
 
 
	 00:44:15
     ◼ 
      
     ►  
     didn't buy them all at once. People bought them over time as they needed or wanted a new cell 
     
     
  
 
 
	 00:44:22
     ◼ 
      
     ►  
     phone. It's a huge hit, but Apple doesn't make – I mean, idiots like us go get in line and buy 
     
     
  
 
 
	 00:44:27
     ◼ 
      
     ►  
     stuff on day one, but that's not normal people. Normal people bought their iPhone when their old 
     
     
  
 
 
	 00:44:32
     ◼ 
      
     ►  
     iPhone – when their old phone broke or they finally got fed up with it or just kind of got 
     
     
  
 
 
	 00:44:36
     ◼ 
      
     ►  
     in the mood or especially when their contracts were up. 
     
     
  
 
 
	 00:44:39
     ◼ 
      
     ►  
     Yeah, the contract. It's the contract. 
     
     
  
 
 
	 00:44:42
     ◼ 
      
     ►  
     So I think the TV industry had a great decade because just about everybody I know has shifted 
     
     
  
 
 
	 00:44:51
     ◼ 
      
     ►  
     from big old clunky glass CRTs to nice flat screen plasma or LCD or whatever, wide screen 
     
     
  
 
 
	 00:45:02
     ◼ 
      
     ►  
     TVs. But everybody, I think normal people think, "Well, now I'm set. It's like the Fight 
     
     
  
 
 
	 00:45:08
     ◼ 
      
     ►  
     club thing. I had a nice couch. I solved the couch problem. Now, I don't need to worry 
     
     
  
 
 
	 00:45:13
     ◼ 
      
     ►  
     about a couch. Well, now, I feel like my TV set is set. I'm not in the market for a new 
     
     
  
 
 
 
	 00:45:19
     ◼ 
      
     ►  
     Mike: Yeah. It's the same thing with cars. People also sometimes speculate that Apple 
     
     
  
 
 
	 00:45:30
     ◼ 
      
     ►  
     release a car. You can't just get into that. You got to wait a long time in order to make 
     
     
  
 
 
	 00:45:40
     ◼ 
      
     ►  
     any money out of either one of those businesses because people aren't just going to up and 
     
     
  
 
 
	 00:45:44
     ◼ 
      
     ►  
     run out and buy another one. 
     
     
  
 
 
	 00:45:45
     ◼ 
      
     ►  
     Dave Asprey But if they sold it as a $99 box that you attach 
     
     
  
 
 
	 00:45:49
     ◼ 
      
     ►  
     to anybody's TV, all of a sudden, it's a new thing and you don't have to replace anything 
     
     
  
 
 
	 00:45:54
     ◼ 
      
     ►  
     and you don't have to outlay a large amount of cash and boom, you're in. 
     
     
  
 
 
	 00:45:58
     ◼ 
      
     ►  
     I've got a couple of other things I want to talk about. 
     
     
  
 
 
	 00:46:04
     ◼ 
      
     ►  
     But let's do the second sponsor and then we'll do that and then we'll finish up. 
     
     
  
 
 
	 00:46:09
     ◼ 
      
     ►  
     I want to talk about the eBook, Price Fixing. 
     
     
  
 
 
	 00:46:12
     ◼ 
      
     ►  
     Man, I like that. 
     
     
  
 
 
	 00:46:14
     ◼ 
      
     ►  
     Isn't it getting funny? 
     
     
  
 
 
	 00:46:18
     ◼ 
      
     ►  
     I can't wait to talk about it. 
     
     
  
 
 
	 00:46:21
     ◼ 
      
     ►  
     But our second sponsor, long-time friend of the show, our good friends at Squarespace. 
     
     
  
 
 
	 00:46:27
     ◼ 
      
     ►  
     Space does it all. This is where you go if you need a website, you go to Squarespace, 
     
     
  
 
 
	 00:46:33
     ◼ 
      
     ►  
     sign up and all of a sudden you have a website and it can do and be whatever you need. You 
     
     
  
 
 
	 00:46:38
     ◼ 
      
     ►  
     need a portfolio site to show your art, you can make it a portfolio site. Do you need 
     
     
  
 
 
	 00:46:43
     ◼ 
      
     ►  
     a blog? You can just turn it into a blog. They have that. You want to integrate it with 
     
     
  
 
 
	 00:46:48
     ◼ 
      
     ►  
     your social media, you want to have your Twitter feed in there, you want to have your Instagram 
     
     
  
 
 
	 00:46:52
     ◼ 
      
     ►  
     in there, you can just hook it up. You want to customize the templates, you can get in 
     
     
  
 
 
	 00:46:58
     ◼ 
      
     ►  
     there at the code level. You don't want it, you don't know code, you don't know how to 
     
     
  
 
 
	 00:47:01
     ◼ 
      
     ►  
     do CSS, you can change all sorts of stuff. You can customize, you can pick themes through 
     
     
  
 
 
	 00:47:06
     ◼ 
      
     ►  
     a great interface, like a real interface that's meant for normal people to use and change 
     
     
  
 
 
	 00:47:13
     ◼ 
      
     ►  
     all sorts of stuff and make a website that is all your own. It doesn't just look like 
     
     
  
 
 
	 00:47:17
     ◼ 
      
     ►  
     a cookie cutter that everybody else has. You have your own website. Domain name registration, 
     
     
  
 
 
	 00:47:22
     ◼ 
      
     ►  
     can handle it for you. Online commerce, they can handle it for you so you don't have to 
     
     
  
 
 
	 00:47:27
     ◼ 
      
     ►  
     worry about all of that stuff. It's just a tremendous service. I keep hearing from readers 
     
     
  
 
 
	 00:47:33
     ◼ 
      
     ►  
     who sign up and they're like, "You know, I hear you talking about Squarespace." I really 
     
     
  
 
 
	 00:47:36
     ◼ 
      
     ►  
     do get email like this and you say it over and over again and I finally needed a website 
     
     
  
 
 
	 00:47:40
     ◼ 
      
     ►  
     and I went and I just couldn't believe how easy it was. It's almost like a too good to 
     
     
  
 
 
	 00:47:44
     ◼ 
      
     ►  
     be true type of thing when you go there. Check it out. What do you do to find out more? This 
     
     
  
 
 
	 00:47:50
     ◼ 
      
     ►  
     This is easy. Just go to squarespace.com. Not a custom URL. Just go there. Just go to 
     
     
  
 
 
	 00:47:54
     ◼ 
      
     ►  
     squarespace.com. But when you sign up, here's what you do. You use offer code, talk show 
     
     
  
 
 
	 00:48:00
     ◼ 
      
     ►  
     6. Talk show and then the Arabic numeral 6. And that will let you know you're coming from 
     
     
  
 
 
	 00:48:09
     ◼ 
      
     ►  
     here. I thought that they incremented those with each sponsorship. It ends up I found 
     
     
  
 
 
	 00:48:13
     ◼ 
      
     ►  
     out how those codes work. The 6 stands for June. It's the 6th month. So I'm not sure 
     
     
  
 
 
	 00:48:20
     ◼ 
      
     ►  
     who's sponsoring shows later in a month but if there's another Squarespace 
     
     
  
 
 
	 00:48:24
     ◼ 
      
     ►  
     sponsored later in a month it'll still be talk show six but if you're listening 
     
     
  
 
 
	 00:48:27
     ◼ 
      
     ►  
     to this episode use that one and they'll know you came from this show if you need 
     
     
  
 
 
	 00:48:31
     ◼ 
      
     ►  
     a website you're not if you don't check out Squarespace yeah the great thing 
     
     
  
 
 
	 00:48:35
     ◼ 
      
     ►  
     about them is that you don't there's no you know you're probably visiting a 
     
     
  
 
 
	 00:48:38
     ◼ 
      
     ►  
     whole bunch of great Squarespace sites and you don't even know it that is a 
     
     
  
 
 
	 00:48:42
     ◼ 
      
     ►  
     great point that's a great point it's not like you sign up for Squarespace and 
     
     
  
 
 
	 00:48:46
     ◼ 
      
     ►  
     now you've got a Squarespace site and there's yeah I was based off all over it 
     
     
  
 
 
	 00:48:49
     ◼ 
      
     ►  
     It's not squarespace.com. There's no logo. There's nothing. It's your site. It's just 
     
     
  
 
 
	 00:48:55
     ◼ 
      
     ►  
     it's easy to put together with their tools. 
     
     
  
 
 
	 00:49:00
     ◼ 
      
     ►  
     Absolutely. E-book price fixing case. So that's gone to trial. It's kind of interesting. Now, 
     
     
  
 
 
	 00:49:13
     ◼ 
      
     ►  
     I've had a busy week with Vesper, 
     
     
  
 
 
	 00:49:15
     ◼ 
      
     ►  
     so I'm not as versed on this as I would be in a normal week, 
     
     
  
 
 
	 00:49:20
     ◼ 
      
     ►  
     but I've been following, 
     
     
  
 
 
	 00:49:21
     ◼ 
      
     ►  
     and Philip Elmer DeWitt has had some good coverage, 
     
     
  
 
 
	 00:49:24
     ◼ 
      
     ►  
     as have some others. 
     
     
  
 
 
	 00:49:26
     ◼ 
      
     ►  
     My perspective at the outset of this is that, 
     
     
  
 
 
	 00:49:29
     ◼ 
      
     ►  
     and again, and critics of me 
     
     
  
 
 
	 00:49:36
     ◼ 
      
     ►  
     who think I have a pro-Apple bias, 
     
     
  
 
 
	 00:49:38
     ◼ 
      
     ►  
     maybe this is a case where they're right, 
     
     
  
 
 
	 00:49:40
     ◼ 
      
     ►  
     because my thought going into this 
     
     
  
 
 
	 00:49:42
     ◼ 
      
     ►  
     is that this seems like bullshit. 
     
     
  
 
 
	 00:49:44
     ◼ 
      
     ►  
     Because, and you know, I'm not alone. 
     
     
  
 
 
	 00:49:48
     ◼ 
      
     ►  
     Scott Turow, the president of the Authors Guild months ago 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     had an op-ed in the New York Times 
     
     
  
 
 
	 00:49:53
     ◼ 
      
     ►  
     in saying that the authors are on Apple's side of this, 
     
     
  
 
 
	 00:49:56
     ◼ 
      
     ►  
     that they were opposed to Amazon, 
     
     
  
 
 
	 00:49:58
     ◼ 
      
     ►  
     which had either a monopoly or a near monopoly on ebooks 
     
     
  
 
 
	 00:50:03
     ◼ 
      
     ►  
     and were selling books at a loss. 
     
     
  
 
 
	 00:50:07
     ◼ 
      
     ►  
     Like Scott Turow or anybody, big name novelist, 
     
     
  
 
 
	 00:50:11
     ◼ 
      
     ►  
     comes out with a new novel. 
     
     
  
 
 
	 00:50:12
     ◼ 
      
     ►  
     Publisher wants the ebook version at $15. 
     
     
  
 
 
	 00:50:16
     ◼ 
      
     ►  
     So Amazon would buy it for $15 from them 
     
     
  
 
 
	 00:50:19
     ◼ 
      
     ►  
     and sell it for $9.99. 
     
     
  
 
 
	 00:50:22
     ◼ 
      
     ►  
     And now that's, you know, from a consumer point, 
     
     
  
 
 
	 00:50:24
     ◼ 
      
     ►  
     now that's great. 
     
     
  
 
 
	 00:50:24
     ◼ 
      
     ►  
     I can see and I know there's a lot of fans 
     
     
  
 
 
	 00:50:26
     ◼ 
      
     ►  
     of Amazon for doing this, 
     
     
  
 
 
	 00:50:27
     ◼ 
      
     ►  
     'cause consumers think that's great. 
     
     
  
 
 
	 00:50:29
     ◼ 
      
     ►  
     I don't care if Amazon sells at a loss. 
     
     
  
 
 
	 00:50:31
     ◼ 
      
     ►  
     I've saved five bucks on a book. 
     
     
  
 
 
	 00:50:34
     ◼ 
      
     ►  
     That's great. 
     
     
  
 
 
	 00:50:35
     ◼ 
      
     ►  
     Authors don't like it though, 
     
     
  
 
 
	 00:50:37
     ◼ 
      
     ►  
     even though they get paid the wholesale price they wanted, 
     
     
  
 
 
	 00:50:39
     ◼ 
      
     ►  
     because what they could see 
     
     
  
 
 
	 00:50:40
     ◼ 
      
     ►  
     is that if Amazon solidified a long-term monopoly, 
     
     
  
 
 
	 00:50:44
     ◼ 
      
     ►  
     then all of a sudden Amazon's going to say, 
     
     
  
 
 
	 00:50:47
     ◼ 
      
     ►  
     okay, now your wholesale cost is $6 
     
     
  
 
 
	 00:50:52
     ◼ 
      
     ►  
     because we're gonna keep selling them at 9.99 
     
     
  
 
 
	 00:50:53
     ◼ 
      
     ►  
     and now we'd like to have a profit. 
     
     
  
 
 
	 00:50:55
     ◼ 
      
     ►  
     And they'd have to acquiesce because there's a monopoly 
     
     
  
 
 
	 00:50:58
     ◼ 
      
     ►  
     and there's no other way to do it. 
     
     
  
 
 
	 00:51:00
     ◼ 
      
     ►  
     And so instead of $15 books, it would be $6 books. 
     
     
  
 
 
	 00:51:03
     ◼ 
      
     ►  
     And consumers would be left out of it 
     
     
  
 
 
	 00:51:05
     ◼ 
      
     ►  
     because they'd still be buying 9.99 books. 
     
     
  
 
 
	 00:51:07
     ◼ 
      
     ►  
     all of a sudden the revenue generated by these books would be decimated. 
     
     
  
 
 
	 00:51:11
     ◼ 
      
     ►  
     I'm not saying that's exactly what would happen, but that's the point of view of the authors 
     
     
  
 
 
	 00:51:15
     ◼ 
      
     ►  
     and publishers of Amazon's selling at a loss thing. 
     
     
  
 
 
	 00:51:22
     ◼ 
      
     ►  
     And this agency model is a way to make sure that publishers can't sell, resellers can't 
     
     
  
 
 
	 00:51:29
     ◼ 
      
     ►  
     sell books at a loss. 
     
     
  
 
 
	 00:51:31
     ◼ 
      
     ►  
     It's this app store model that's exactly like the app store where whatever the price is, 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     the store gets 30%, and that's it. 
     
     
  
 
 
	 00:51:43
     ◼ 
      
     ►  
     It's an interesting case because there are several ways to look at it. 
     
     
  
 
 
	 00:51:47
     ◼ 
      
     ►  
     Because you could say, "Oh yeah, Apple's the bad guy because they're trying to drive 
     
     
  
 
 
	 00:51:51
     ◼ 
      
     ►  
     the prices up." 
     
     
  
 
 
	 00:51:53
     ◼ 
      
     ►  
     But at the same time, Amazon, so it's price fixing because Apple's trying to go in and 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     get all these publishers to collude in fixing the prices of these books. 
     
     
  
 
 
	 00:52:03
     ◼ 
      
     ►  
     At the same time, Amazon, because it's a monopoly, doesn't have to do collusion in 
     
     
  
 
 
	 00:52:09
     ◼ 
      
     ►  
     order to have price fixing. 
     
     
  
 
 
	 00:52:10
     ◼ 
      
     ►  
     It just fixes the price because it just does it itself. 
     
     
  
 
 
	 00:52:15
     ◼ 
      
     ►  
     It's power as a basic – I mean, it's arguably – it's pretty close to a monopoly. 
     
     
  
 
 
	 00:52:23
     ◼ 
      
     ►  
     There are other ways to get books. 
     
     
  
 
 
 
	 00:52:26
     ◼ 
      
     ►  
     You know, and Apple – and it's not that Apple wanted to raise prices. 
     
     
  
 
 
	 00:52:30
     ◼ 
      
     ►  
     It's that Apple wanted to let publishers set prices. 
     
     
  
 
 
	 00:52:32
     ◼ 
      
     ►  
     So, like for example, with Vesper, we chose the price. 
     
     
  
 
 
	 00:52:37
     ◼ 
      
     ►  
     We could have charged 99 cents. 
     
     
  
 
 
	 00:52:39
     ◼ 
      
     ►  
     We could have charged – what was that I'm rich app? 
     
     
  
 
 
 
	 00:52:45
     ◼ 
      
     ►  
     I think that's the maximum. 
     
     
  
 
 
	 00:52:46
     ◼ 
      
     ►  
     I forget how much that was. 
     
     
  
 
 
	 00:52:48
     ◼ 
      
     ►  
     The maximum price in the app store. 
     
     
  
 
 
	 00:52:51
     ◼ 
      
     ►  
     We picked the price and whatever price – it has to end at 99 cents. 
     
     
  
 
 
	 00:52:56
     ◼ 
      
     ►  
     So any integer from 0 to 99 or 999 and then Apple takes 30 percent off every sale and 
     
     
  
 
 
 
	 00:53:05
     ◼ 
      
     ►  
     We picked the price. 
     
     
  
 
 
	 00:53:06
     ◼ 
      
     ►  
     Why shouldn't the people who make books have that same privilege or right to set the price 
     
     
  
 
 
	 00:53:12
     ◼ 
      
     ►  
     of their book? 
     
     
  
 
 
	 00:53:14
     ◼ 
      
     ►  
     It doesn't seem unreasonable to me. 
     
     
  
 
 
	 00:53:16
     ◼ 
      
     ►  
     But here's another way of putting it. 
     
     
  
 
 
	 00:53:22
     ◼ 
      
     ►  
     to me another way of putting it is that Apple's proposal to booksellers is why don't we sell 
     
     
  
 
 
	 00:53:28
     ◼ 
      
     ►  
     ebooks like we sell apps. You set the price, we take 30% and handle the distribution in 
     
     
  
 
 
	 00:53:36
     ◼ 
      
     ►  
     the DRM. And you know, so I don't see how that's anymore price fixing than it's price 
     
     
  
 
 
	 00:53:42
     ◼ 
      
     ►  
     fixing with the app store. 
     
     
  
 
 
	 00:53:45
     ◼ 
      
     ►  
     And yet all these publishers rolled over. 
     
     
  
 
 
	 00:53:48
     ◼ 
      
     ►  
     Right. I don't think they wanted to fight. 
     
     
  
 
 
	 00:53:52
     ◼ 
      
     ►  
     Yeah, yeah, yeah, and there's a lot there's lots of reasons why they might have done that but apparently they did 
     
     
  
 
 
	 00:53:57
     ◼ 
      
     ►  
     Yeah, they just didn't want to deal with it 
     
     
  
 
 
	 00:53:59
     ◼ 
      
     ►  
     And they're still they are still have what they wanted which is the agency model 
     
     
  
 
 
	 00:54:03
     ◼ 
      
     ►  
     Right that they've sort of given in to the DOJ, but they still have the agency model, right? Isn't that how the Kindle thing works? 
     
     
  
 
 
	 00:54:09
     ◼ 
      
     ►  
     Is an Amazon Amazon on the same page with that now, yes, yeah 
     
     
  
 
 
	 00:54:19
     ◼ 
      
     ►  
     So then yesterday, this is the thing that to me is just amazing is 
     
     
  
 
 
	 00:54:26
     ◼ 
      
     ►  
     There's two good stories well, the one is this is the first one is an Amazon executive took the stand and 
     
     
  
 
 
	 00:54:38
     ◼ 
      
     ►  
     Wouldn't answer any questions. This is Russell 
     
     
  
 
 
	 00:54:43
     ◼ 
      
     ►  
     Brandon Eddy, Amazon's vice president for Kindle content, was asked in court about a 
     
     
  
 
 
	 00:54:48
     ◼ 
      
     ►  
     meeting he attended in Jeff Bezos' boathouse. 
     
     
  
 
 
	 00:54:53
     ◼ 
      
     ►  
     And he said, "I'm not comfortable discussing the contents of that meeting." 
     
     
  
 
 
	 00:54:56
     ◼ 
      
     ►  
     And he wouldn't even say whether Bezos was there. 
     
     
  
 
 
	 00:55:03
     ◼ 
      
     ►  
     How weird is that? 
     
     
  
 
 
 
	 00:55:05
     ◼ 
      
     ►  
     What was that picture that you had retweeted? 
     
     
  
 
 
	 00:55:12
     ◼ 
      
     ►  
     Was that a joke? 
     
     
  
 
 
	 00:55:13
     ◼ 
      
     ►  
     Yeah, that was a joke. It was a retweet of... 
     
     
  
 
 
	 00:55:17
     ◼ 
      
     ►  
     Okay, I didn't get it. 
     
     
  
 
 
	 00:55:18
     ◼ 
      
     ►  
     Well, it was a scene from The Godfather. 
     
     
  
 
 
 
	 00:55:22
     ◼ 
      
     ►  
     Somebody... The picture I retweeted was... 
     
     
  
 
 
	 00:55:24
     ◼ 
      
     ►  
     I didn't place it. 
     
     
  
 
 
	 00:55:25
     ◼ 
      
     ►  
     Here's a picture from the meeting at Bezos' house, and it was... 
     
     
  
 
 
	 00:55:29
     ◼ 
      
     ►  
     It was the lake house in The Godfather II, where Michael decides to take care of... 
     
     
  
 
 
	 00:55:36
     ◼ 
      
     ►  
     Take care of his brother, Fredo. 
     
     
  
 
 
 
 
	 00:55:44
     ◼ 
      
     ►  
     So there's that, yeah, which is very strange. 
     
     
  
 
 
	 00:55:48
     ◼ 
      
     ►  
     And well, anyway, it's very strange. 
     
     
  
 
 
	 00:55:52
     ◼ 
      
     ►  
     And then today, there's another story about, this is on the verge, about Google's testimony. 
     
     
  
 
 
	 00:56:01
     ◼ 
      
     ►  
     No, I didn't see that. 
     
     
  
 
 
	 00:56:03
     ◼ 
      
     ►  
     I haven't seen it. 
     
     
  
 
 
	 00:56:07
     ◼ 
      
     ►  
     They basically got the Google guy up on the stand and he initially said that publishers 
     
     
  
 
 
	 00:56:20
     ◼ 
      
     ►  
     were telling him directly that Apple, told him directly that they were switching to the 
     
     
  
 
 
	 00:56:27
     ◼ 
      
     ►  
     agency model because contracts they entered into with Apple required it. 
     
     
  
 
 
	 00:56:32
     ◼ 
      
     ►  
     And then when they started cross-examining him, he said, "Well," basically said, 
     
     
  
 
 
	 00:56:39
     ◼ 
      
     ►  
     "Who told you that?" 
     
     
  
 
 
	 00:56:41
     ◼ 
      
     ►  
     He said, "I can't remember who told me that." 
     
     
  
 
 
	 00:56:43
     ◼ 
      
     ►  
     And then he said, "Well, it might have been somebody on my team that they told." 
     
     
  
 
 
	 00:56:47
     ◼ 
      
     ►  
     And he basically just admitted that he did not know of any instances of publishers telling 
     
     
  
 
 
	 00:56:52
     ◼ 
      
     ►  
     anybody that. 
     
     
  
 
 
	 00:56:53
     ◼ 
      
     ►  
     That's bizarre. 
     
     
  
 
 
	 00:56:54
     ◼ 
      
     ►  
     He completely, completely collapsed. 
     
     
  
 
 
	 00:57:02
     ◼ 
      
     ►  
     seems like a very strange why would you go in saying that if you weren't able to 
     
     
  
 
 
	 00:57:08
     ◼ 
      
     ►  
     back it up that is very very strange so I asked about the guy the Amazon guy who 
     
     
  
 
 
	 00:57:14
     ◼ 
      
     ►  
     wouldn't answer the questions I thought that was so bizarre and and in a way it 
     
     
  
 
 
	 00:57:18
     ◼ 
      
     ►  
     was explained to me is well a it could have been sort of a taking the Fifth 
     
     
  
 
 
	 00:57:22
     ◼ 
      
     ►  
     Amendment invoking the the the right not to incriminate yourself and which you 
     
     
  
 
 
	 00:57:27
     ◼ 
      
     ►  
     shouldn't I I you know it's a amazing part of our Constitution and I fully 
     
     
  
 
 
	 00:57:32
     ◼ 
      
     ►  
     support it. But, you know, when you invoke it, it does imply that, you know, that you're 
     
     
  
 
 
	 00:57:39
     ◼ 
      
     ►  
     acknowledging a crime may have been committed, you know. 
     
     
  
 
 
 
	 00:57:44
     ◼ 
      
     ►  
     Like, and I really... 
     
     
  
 
 
	 00:57:46
     ◼ 
      
     ►  
     Well, not necessarily. 
     
     
  
 
 
	 00:57:48
     ◼ 
      
     ►  
     Right. But it's, you know, effectively he's a hostile witness. But I guess what the other 
     
     
  
 
 
	 00:57:51
     ◼ 
      
     ►  
     thing that, you know, not being a lawyer, I didn't really think through, is that your 
     
     
  
 
 
	 00:57:56
     ◼ 
      
     ►  
     obligation when you're on the stand and under oath in a court case, you are absolutely, 
     
     
  
 
 
	 00:58:01
     ◼ 
      
     ►  
     law are, you know, with serious repercussions, you must tell the truth. But that doesn't 
     
     
  
 
 
	 00:58:07
     ◼ 
      
     ►  
     mean you have to answer. So, I, see, I thought like yes/no questions you had to answer, but 
     
     
  
 
 
	 00:58:13
     ◼ 
      
     ►  
     you don't. So they could say, "Was Jeff Bezos there?" And you can just say, "I'm not comfortable 
     
     
  
 
 
	 00:58:17
     ◼ 
      
     ►  
     answering that. That's the truth. You're not lying." But they can't make you answer. And, 
     
     
  
 
 
	 00:58:25
     ◼ 
      
     ►  
     you know, make of that what you will if you're on the jury or the judge. So, like, if, let's 
     
     
  
 
 
	 00:58:30
     ◼ 
      
     ►  
     say Bezos was there. You can't say no, that's perjury. Now you've committed a felony. You 
     
     
  
 
 
	 00:58:35
     ◼ 
      
     ►  
     can refuse to answer though, which is kind of just, I don't know. I would be so... 
     
     
  
 
 
	 00:58:41
     ◼ 
      
     ►  
     >> They have to invoke some kind of law in order to compel you to answer the question. 
     
     
  
 
 
	 00:58:48
     ◼ 
      
     ►  
     And in this instance, I don't think... They would have to... I guess they would have to 
     
     
  
 
 
	 00:58:58
     ◼ 
      
     ►  
     evidence that a crime was being committed at the meeting. 
     
     
  
 
 
 
 
	 00:59:03
     ◼ 
      
     ►  
     And then they will be able to say, well, if you're withholding evidence about what happened 
     
     
  
 
 
	 00:59:07
     ◼ 
      
     ►  
     at this meeting, you're withholding evidence of a crime. 
     
     
  
 
 
	 00:59:12
     ◼ 
      
     ►  
     And they have no evidence that a crime was committed at the meeting. 
     
     
  
 
 
	 00:59:17
     ◼ 
      
     ►  
     Other than the murder of Fredo. 
     
     
  
 
 
	 00:59:23
     ◼ 
      
     ►  
     We know there was a murder at the meeting, but other than that, we don't know what else 
     
     
  
 
 
	 00:59:27
     ◼ 
      
     ►  
     It just really seems to me like a bad deal. 
     
     
  
 
 
	 00:59:33
     ◼ 
      
     ►  
     And the other thing too is that it, you know, by all, everybody seems to suggest that this 
     
     
  
 
 
	 00:59:37
     ◼ 
      
     ►  
     case was prompted by Amazon. 
     
     
  
 
 
	 00:59:39
     ◼ 
      
     ►  
     That it was Amazon that got the DOJ, the Department of Justice to investigate this. 
     
     
  
 
 
	 00:59:46
     ◼ 
      
     ►  
     But it seems as though Amazon did the exact same thing Apple did. 
     
     
  
 
 
	 00:59:50
     ◼ 
      
     ►  
     They negotiated contracts with the publishers with the same terms. 
     
     
  
 
 
	 00:59:57
     ◼ 
      
     ►  
     They're very strange to me. It really seems like a waste of time. 
     
     
  
 
 
	 01:00:00
     ◼ 
      
     ►  
     I got to assume that Amazon spends a lot of money lobbying. 
     
     
  
 
 
	 01:00:04
     ◼ 
      
     ►  
     I guess. It really just seems though... 
     
     
  
 
 
	 01:00:07
     ◼ 
      
     ►  
     A lot more than Apple. 
     
     
  
 
 
	 01:00:08
     ◼ 
      
     ►  
     Yeah. And that brings back that thing from a couple of weeks ago when Tim Cook was down 
     
     
  
 
 
	 01:00:13
     ◼ 
      
     ►  
     there in front of the Senate testifying on taxes. And the guy at Politico had the thing 
     
     
  
 
 
	 01:00:18
     ◼ 
      
     ►  
     that... Or I think it was Politico. I don't know where it was. Maybe it was the Washington 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     Examiner or something. But more or less, the message really was nothing about Apple's taxes. 
     
     
  
 
 
	 01:00:25
     ◼ 
      
     ►  
     It was really, "Hey, you guys should spend a lot more money on taxes." 
     
     
  
 
 
	 01:00:27
     ◼ 
      
     ►  
     money on that. Otherwise, we're going to drag you down here again in a couple of months. 
     
     
  
 
 
	 01:00:34
     ◼ 
      
     ►  
     It's a nice business you have here. I'd be ashamed of something you have to do with it. 
     
     
  
 
 
	 01:00:43
     ◼ 
      
     ►  
     No, it's an ugly business. The last thing in the news, I think, I mean, again, I'm behind 
     
     
  
 
 
	 01:00:49
     ◼ 
      
     ►  
     with the Vesper, but there's this whole, let's just call it what it is, a shitstorm about 
     
     
  
 
 
	 01:00:55
     ◼ 
      
     ►  
     about the US government and national security agency and a couple of things actually. Two 
     
     
  
 
 
	 01:01:04
     ◼ 
      
     ►  
     separate ones, at least two separate things but they're of the same piece. A couple of 
     
     
  
 
 
	 01:01:10
     ◼ 
      
     ►  
     days ago, the Guardian got a tremendous scoop where they found a thing that shows that Verizon 
     
     
  
 
 
	 01:01:18
     ◼ 
      
     ►  
     wireless in the US turns over to the NSA the phone records of everybody. 
     
     
  
 
 
	 01:01:25
     ◼ 
      
     ►  
     They don't turn over the phone calls according to this. 
     
     
  
 
 
	 01:01:28
     ◼ 
      
     ►  
     It's just the records and that the NSA, the darkest of the spook organizations in the 
     
     
  
 
 
	 01:01:34
     ◼ 
      
     ►  
     US, the one that does all the electronic eavesdropping has phone records of everybody, every call 
     
     
  
 
 
	 01:01:43
     ◼ 
      
     ►  
     you've made, every call everybody's made. 
     
     
  
 
 
	 01:01:47
     ◼ 
      
     ►  
     you know, you're everybody. So just the, just the who called and who they called, right? 
     
     
  
 
 
	 01:01:54
     ◼ 
      
     ►  
     Which is, you know, a huge, it's, you know, don't think, wow, who cares about that? That's huge. 
     
     
  
 
 
	 01:02:00
     ◼ 
      
     ►  
     Incredible. I mean, you can draw all sorts of, oh, and location data, all the metadata associated 
     
     
  
 
 
	 01:02:07
     ◼ 
      
     ►  
     with your cell phone account, which is a lot. And I would presume, I think it's, you know, 
     
     
  
 
 
	 01:02:15
     ◼ 
      
     ►  
     I don't know that you could even find anybody to take this bet. 
     
     
  
 
 
	 01:02:18
     ◼ 
      
     ►  
     I can only presume that it just so happens that it's the Verizon thing that leaked. 
     
     
  
 
 
	 01:02:22
     ◼ 
      
     ►  
     It doesn't mean that only Verizon's doing it. 
     
     
  
 
 
	 01:02:25
     ◼ 
      
     ►  
     If you think AT&T and Sprint and T-Mobile, et cetera, haven't too, you know, I've got 
     
     
  
 
 
	 01:02:33
     ◼ 
      
     ►  
     a bridge to sell you. 
     
     
  
 
 
	 01:02:35
     ◼ 
      
     ►  
     And I don't blame -- I can't believe these words are coming out of my mouth. 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     I don't blame the carriers. 
     
     
  
 
 
	 01:02:43
     ◼ 
      
     ►  
     I think this is like a godfather situation. 
     
     
  
 
 
	 01:02:48
     ◼ 
      
     ►  
     I think the NSA came to them with an offer they could not refuse. 
     
     
  
 
 
	 01:02:53
     ◼ 
      
     ►  
     You're going to give us everything and you're also not going to tell anybody that this is 
     
     
  
 
 
	 01:02:59
     ◼ 
      
     ►  
     going on and you're going to like it. 
     
     
  
 
 
 
	 01:03:04
     ◼ 
      
     ►  
     I don't know that they had an option. 
     
     
  
 
 
	 01:03:05
     ◼ 
      
     ►  
     I don't think this was like, "Hey, would you mind giving us all of your customers' 
     
     
  
 
 
	 01:03:11
     ◼ 
      
     ►  
     data and Verizon was like, "Sure." 
     
     
  
 
 
 
	 01:03:14
     ◼ 
      
     ►  
     Well, they say that this was done under the Protect America Act. 
     
     
  
 
 
 
	 01:03:19
     ◼ 
      
     ►  
     And that they're- 
     
     
  
 
 
	 01:03:20
     ◼ 
      
     ►  
     So they probably walked in there waving the act and saying, "You have to give us this 
     
     
  
 
 
 
 
	 01:03:27
     ◼ 
      
     ►  
     And the act of the law, in addition to authorizing them to do it, also indemnifies the carriers. 
     
     
  
 
 
	 01:03:36
     ◼ 
      
     ►  
     that there is no basis for anybody to sue Verizon for doing it, that the law says they 
     
     
  
 
 
	 01:03:42
     ◼ 
      
     ►  
     are in the clear. 
     
     
  
 
 
	 01:03:45
     ◼ 
      
     ►  
     And then the next piece is the Washington Post came out with this thing about this thing 
     
     
  
 
 
	 01:03:50
     ◼ 
      
     ►  
     called PRISM, P-R-I-S-M, it's an acronym, that all sorts of companies like Google, Apple, 
     
     
  
 
 
	 01:04:00
     ◼ 
      
     ►  
     Facebook, I don't know who else, you name them, but the big ones are... 
     
     
  
 
 
	 01:04:05
     ◼ 
      
     ►  
     Microsoft, YouTube, Skype, AOL. 
     
     
  
 
 
	 01:04:09
     ◼ 
      
     ►  
     Everybody but Twitter, the big ones. 
     
     
  
 
 
	 01:04:11
     ◼ 
      
     ►  
     And Dropbox. 
     
     
  
 
 
	 01:04:12
     ◼ 
      
     ►  
     They said Dropbox is coming, I guess. 
     
     
  
 
 
	 01:04:15
     ◼ 
      
     ►  
     And they also said about Apple that Apple resisted and that whether it's a coincidence 
     
     
  
 
 
	 01:04:19
     ◼ 
      
     ►  
     or not that they got on it shortly after Steve Jobs died. 
     
     
  
 
 
	 01:04:24
     ◼ 
      
     ►  
     Oh yeah, you're right. You're right about Dropbox. Yeah, coming. 
     
     
  
 
 
	 01:04:27
     ◼ 
      
     ►  
     You know, whether that's just a coincidence that Apple got on board after Steve Jobs died 
     
     
  
 
 
	 01:04:33
     ◼ 
      
     ►  
     whether Jobs personally was resisting, we don't know. 
     
     
  
 
 
	 01:04:38
     ◼ 
      
     ►  
     But it also is one of those things where it seems like 
     
     
  
 
 
	 01:04:42
     ◼ 
      
     ►  
     part of the deal isn't just that they're giving the data, 
     
     
  
 
 
	 01:04:45
     ◼ 
      
     ►  
     it's also that they are not allowed to talk about it. 
     
     
  
 
 
	 01:04:47
     ◼ 
      
     ►  
     And a lot of companies today have issued statements, 
     
     
  
 
 
	 01:04:52
     ◼ 
      
     ►  
     but there's a lot of, they're not blanket denials. 
     
     
  
 
 
	 01:04:55
     ◼ 
      
     ►  
     They are, they're saying-- 
     
     
  
 
 
	 01:04:57
     ◼ 
      
     ►  
     - I was gonna say, this would be, 
     
     
  
 
 
	 01:04:59
     ◼ 
      
     ►  
     this would be, it would have been a good week 
     
     
  
 
 
	 01:05:00
     ◼ 
      
     ►  
     to buy stock in weasel words. 
     
     
  
 
 
	 01:05:03
     ◼ 
      
     ►  
     Yes, there's a lot of statements that the NSA or that the US federal government does 
     
     
  
 
 
	 01:05:09
     ◼ 
      
     ►  
     not have direct access to our servers. 
     
     
  
 
 
	 01:05:15
     ◼ 
      
     ►  
     That the NSA doesn't have a box connected to Google data centers or Apple data centers 
     
     
  
 
 
	 01:05:20
     ◼ 
      
     ►  
     or Facebook data centers. 
     
     
  
 
 
	 01:05:23
     ◼ 
      
     ►  
     And somebody on Twitter, I think it was, I don't know, I saw some people talking about 
     
     
  
 
 
	 01:05:27
     ◼ 
      
     ►  
     One very, very easy work around that does not contradict any of these denials from these 
     
     
  
 
 
	 01:05:35
     ◼ 
      
     ►  
     companies would be, well, do they send a copy of the data to the NSA? 
     
     
  
 
 
	 01:05:40
     ◼ 
      
     ►  
     Not that the NSA has a box that's connected, but do these companies have something in place 
     
     
  
 
 
	 01:05:45
     ◼ 
      
     ►  
     where everything gets copied and then sent to the NSA? 
     
     
  
 
 
	 01:05:49
     ◼ 
      
     ►  
     If that's what's going on, none of the denials would contradict it. 
     
     
  
 
 
	 01:05:53
     ◼ 
      
     ►  
     And the other statement that came out was they said, I can't remember if it was the 
     
     
  
 
 
	 01:05:57
     ◼ 
      
     ►  
     NSA or the administration said that they are not targeting US citizens. 
     
     
  
 
 
	 01:06:06
     ◼ 
      
     ►  
     And my reading of that is, well, if we're collecting everything, we're not targeting 
     
     
  
 
 
	 01:06:12
     ◼ 
      
     ►  
     US citizens. 
     
     
  
 
 
	 01:06:13
     ◼ 
      
     ►  
     We're just getting it all. 
     
     
  
 
 
	 01:06:19
     ◼ 
      
     ►  
     We go to Verizon and we ask them for all their records and they give us all their records. 
     
     
  
 
 
	 01:06:23
     ◼ 
      
     ►  
     we have not targeted US citizens. 
     
     
  
 
 
	 01:06:25
     ◼ 
      
     ►  
     And then later what we do is we go in and they target certain individuals who are of 
     
     
  
 
 
 
	 01:06:39
     ◼ 
      
     ►  
     And I didn't see Obama's press conference today, but I read some of the quotes from 
     
     
  
 
 
	 01:06:44
     ◼ 
      
     ►  
     and it was really it was about everything that you would expect of 
     
     
  
 
 
	 01:06:51
     ◼ 
      
     ►  
     somebody not really seemingly enough concerned about the but the problem here 
     
     
  
 
 
	 01:07:01
     ◼ 
      
     ►  
     yeah I gotta say I'm pretty disappointed I think yeah yeah I am too Pauline here 
     
     
  
 
 
	 01:07:08
     ◼ 
      
     ►  
     I am now I've got to agree this is so bad I'm in agreement with Mike Arrington 
     
     
  
 
 
	 01:07:13
     ◼ 
      
     ►  
     My guarantee is I had a blog post today on this. 
     
     
  
 
 
	 01:07:17
     ◼ 
      
     ►  
     I guess I'll put it in the show notes, but it's – here's what he says on the Washington 
     
     
  
 
 
 
	 01:07:24
     ◼ 
      
     ►  
     Because what they had, what the Washington Post based this on was an NSA presentation, 
     
     
  
 
 
	 01:07:29
     ◼ 
      
     ►  
     like a keynote deck or a – what's the one from Microsoft? 
     
     
  
 
 
	 01:07:33
     ◼ 
      
     ►  
     PowerPoint deck. 
     
     
  
 
 
	 01:07:34
     ◼ 
      
     ►  
     Probably PowerPoint. 
     
     
  
 
 
	 01:07:35
     ◼ 
      
     ►  
     That leads to Washington. 
     
     
  
 
 
	 01:07:36
     ◼ 
      
     ►  
     I'm sure it's PowerPoint. 
     
     
  
 
 
	 01:07:40
     ◼ 
      
     ►  
     And it stated that the NSA is tapping direct quote. 
     
     
  
 
 
	 01:07:43
     ◼ 
      
     ►  
     This is what the presentation said, "Tapping directly into the central servers of nine 
     
     
  
 
 
	 01:07:47
     ◼ 
      
     ►  
     leading U.S. Internet companies to collect information on users." 
     
     
  
 
 
	 01:07:50
     ◼ 
      
     ►  
     And as Arrington says on the story, one of these must be true. 
     
     
  
 
 
	 01:07:55
     ◼ 
      
     ►  
     One, the NSA presentation is fake and the Washington Post got duped. 
     
     
  
 
 
	 01:07:59
     ◼ 
      
     ►  
     Two, Microsoft, Yahoo, Google, Facebook, Apple, et cetera, are lying in terms of their denials. 
     
     
  
 
 
	 01:08:08
     ◼ 
      
     ►  
     Or three, the presentation is real and the companies are carefully drafting responses 
     
     
  
 
 
	 01:08:13
     ◼ 
      
     ►  
     so that they aren't technically lying. I believe the third option is the truth. 
     
     
  
 
 
	 01:08:17
     ◼ 
      
     ►  
     Yes. It seems like that's got to be it. 
     
     
  
 
 
	 01:08:18
     ◼ 
      
     ►  
     Look at this. We're stuck saying we agree with Mike Arrington. I think it shows… 
     
     
  
 
 
	 01:08:23
     ◼ 
      
     ►  
     That's really the most hurtful part of this whole thing, isn't it? 
     
     
  
 
 
	 01:08:25
     ◼ 
      
     ►  
     It really is. But it's… 
     
     
  
 
 
	 01:08:27
     ◼ 
      
     ►  
     Even more so than the government having your Verizon records. 
     
     
  
 
 
	 01:08:31
     ◼ 
      
     ►  
     Exactly. Here's the thing here I saw. I'm going to link up on the site, but this is 
     
     
  
 
 
	 01:08:37
     ◼ 
      
     ►  
     the editorial board at the New York Times. Let me see the passage I wanted to... 
     
     
  
 
 
	 01:08:49
     ◼ 
      
     ►  
     Here it is. "The administration has now lost all credibility on this issue. Mr. 
     
     
  
 
 
	 01:08:54
     ◼ 
      
     ►  
     Obama is proving the truism that the executive branch will use any power it 
     
     
  
 
 
	 01:08:59
     ◼ 
      
     ►  
     it is given and very likely abuse it. And I couldn't agree more. Yeah. The answer is, 
     
     
  
 
 
	 01:09:09
     ◼ 
      
     ►  
     "Hey, terrorists, scary, scary, scary stuff going on out there. You should trust us. We've 
     
     
  
 
 
 
 
	 01:09:15
     ◼ 
      
     ►  
     And, you know, I don't know. That doesn't fly with me. 
     
     
  
 
 
 
 
	 01:09:20
     ◼ 
      
     ►  
     I mean, the terrible thing is all of this stuff was approved by Congress. 
     
     
  
 
 
 
	 01:09:25
     ◼ 
      
     ►  
     So, it just doesn't seem like we'll ever get any rectification of this, because the 
     
     
  
 
 
	 01:09:34
     ◼ 
      
     ►  
     people who would investigate it were the people who have approved it. 
     
     
  
 
 
	 01:09:38
     ◼ 
      
     ►  
     And even though Republicans love to investigate and try and find fault with the administration, 
     
     
  
 
 
	 01:09:45
     ◼ 
      
     ►  
     they probably won't. 
     
     
  
 
 
	 01:09:46
     ◼ 
      
     ►  
     I just don't see them doing anything about this. 
     
     
  
 
 
	 01:09:47
     ◼ 
      
     ►  
     I guess the best— 
     
     
  
 
 
	 01:09:48
     ◼ 
      
     ►  
     Because they're knee-deep in it too. 
     
     
  
 
 
 
	 01:09:51
     ◼ 
      
     ►  
     would be for them to sort of have an about face on this and figure out a way to unite 
     
     
  
 
 
	 01:10:01
     ◼ 
      
     ►  
     their dislike and their obstinance of anything Obama does and make this the central part 
     
     
  
 
 
	 01:10:07
     ◼ 
      
     ►  
     of it because it would actually be good for the country. 
     
     
  
 
 
	 01:10:10
     ◼ 
      
     ►  
     A perfect example of that is the quote unquote Obamacare, the healthcare legislation that 
     
     
  
 
 
	 01:10:17
     ◼ 
      
     ►  
     Obama pushed through, which is actually based on proposals that used to come from Republicans. 
     
     
  
 
 
	 01:10:24
     ◼ 
      
     ►  
     Like back in the 90s when Clinton was president and they tried to rejigger everything, their 
     
     
  
 
 
	 01:10:30
     ◼ 
      
     ►  
     proposal was far more, well let's just say progressive, liberal, you know, more like 
     
     
  
 
 
	 01:10:36
     ◼ 
      
     ►  
     what other people have around the world. 
     
     
  
 
 
	 01:10:39
     ◼ 
      
     ►  
     And the Republican answer wasn't, you know, you can't just say, "Well, no." 
     
     
  
 
 
	 01:10:42
     ◼ 
      
     ►  
     You know, you have to have a counter proposal. 
     
     
  
 
 
	 01:10:44
     ◼ 
      
     ►  
     And their counterproposal, which was more based on working with the existing insurance 
     
     
  
 
 
	 01:10:48
     ◼ 
      
     ►  
     companies and et cetera, was pretty much exactly what Obamacare is. 
     
     
  
 
 
	 01:10:51
     ◼ 
      
     ►  
     And it's just that by the time Obama got to it, they were like, "Well, no. 
     
     
  
 
 
	 01:10:55
     ◼ 
      
     ►  
     We don't want it." 
     
     
  
 
 
	 01:10:56
     ◼ 
      
     ►  
     Well, they should do that with the -- see, now that -- here's a case where I could get 
     
     
  
 
 
 
	 01:11:01
     ◼ 
      
     ►  
     They should get behind -- they should do that. 
     
     
  
 
 
	 01:11:02
     ◼ 
      
     ►  
     Where, yeah, you were -- sure, you were on board with it a decade ago. 
     
     
  
 
 
	 01:11:06
     ◼ 
      
     ►  
     Just find some technicality to say, "Well, but it's different just because," and fight 
     
     
  
 
 
	 01:11:11
     ◼ 
      
     ►  
     bite this tooth and nail and get some of this stuff dismantled. 
     
     
  
 
 
	 01:11:13
     ◼ 
      
     ►  
     Tim Cynova Or just say enough is enough. 
     
     
  
 
 
	 01:11:16
     ◼ 
      
     ►  
     Dave Asprey Enough is enough, right. 
     
     
  
 
 
	 01:11:18
     ◼ 
      
     ►  
     Tim Cynova Even if you said that the real danger has 
     
     
  
 
 
	 01:11:22
     ◼ 
      
     ►  
     passed or something, we needed it then, but we don't need it anymore. 
     
     
  
 
 
	 01:11:27
     ◼ 
      
     ►  
     Dave Asprey Right. And a big part of it to me is at least 
     
     
  
 
 
	 01:11:29
     ◼ 
      
     ►  
     be transparent about what is going on. There was a great article. I wish I could. I've 
     
     
  
 
 
	 01:11:36
     ◼ 
      
     ►  
     looked for it before, but there was an article I read a long time ago in Wired Magazine from 
     
     
  
 
 
	 01:11:41
     ◼ 
      
     ►  
     somebody like a futurist type person who's specialized in thinking about privacy. 
     
     
  
 
 
	 01:11:47
     ◼ 
      
     ►  
     And his stance, he's very, very pro-privacy, but his stance was like on a specific issue 
     
     
  
 
 
	 01:11:53
     ◼ 
      
     ►  
     of security cameras. 
     
     
  
 
 
	 01:11:57
     ◼ 
      
     ►  
     Let's say like the one that the government installs, like municipalities, like let's 
     
     
  
 
 
	 01:12:01
     ◼ 
      
     ►  
     say the ones at stoplights. 
     
     
  
 
 
	 01:12:04
     ◼ 
      
     ►  
     That if the government is going to have security cameras, then everybody should be able to 
     
     
  
 
 
	 01:12:09
     ◼ 
      
     ►  
     access them. That if there's a camera at the intersection of Sixth and Spruce, anybody 
     
     
  
 
 
	 01:12:15
     ◼ 
      
     ►  
     should be able to access it. And so if law enforcement wants to use it to see if a crime 
     
     
  
 
 
	 01:12:20
     ◼ 
      
     ►  
     was committed there, they can use it and use it as evidence, but anybody can get it. If 
     
     
  
 
 
	 01:12:25
     ◼ 
      
     ►  
     there's an archive of it, then it all has to be publicly available. 
     
     
  
 
 
 
	 01:12:29
     ◼ 
      
     ►  
     You know? And if you say, "Well, no, no, no. Everybody 
     
     
  
 
 
	 01:12:31
     ◼ 
      
     ►  
     shouldn't have it." Well, then you shouldn't have a camera there. Right? And that, you 
     
     
  
 
 
	 01:12:36
     ◼ 
      
     ►  
     know, and then it goes back to the idea that they're really, you know, we 
     
     
  
 
 
	 01:12:39
     ◼ 
      
     ►  
     shouldn't be thinking of the government as a separate entity, that the government 
     
     
  
 
 
	 01:12:42
     ◼ 
      
     ►  
     is us. It's, you know, it's our elected officials. And it makes it, it makes a 
     
     
  
 
 
	 01:12:47
     ◼ 
      
     ►  
     tremendous amount of sense. You think, well, you know, that seems creepy if 
     
     
  
 
 
	 01:12:51
     ◼ 
      
     ►  
     everybody could just look and see what's going on at, you know, this street 
     
     
  
 
 
	 01:12:54
     ◼ 
      
     ►  
     intersection. Well, then don't put cameras there. But if a camera is there, everybody 
     
     
  
 
 
	 01:12:57
     ◼ 
      
     ►  
     should have access to it. It's not exactly the same as... I'm not saying 
     
     
  
 
 
	 01:13:01
     ◼ 
      
     ►  
     everybody should have access to everybody's phone records, but if you're... 
     
     
  
 
 
	 01:13:05
     ◼ 
      
     ►  
     Everybody should have access to everybody else's Google Glass records. 
     
     
  
 
 
	 01:13:08
     ◼ 
      
     ►  
     That's now that I can get behind. 
     
     
  
 
 
 
	 01:13:14
     ◼ 
      
     ►  
     Because if there's nothing wrong with Google Glass then... 
     
     
  
 
 
	 01:13:18
     ◼ 
      
     ►  
     Or if you know if there is something wrong don't don't put it on your face. 
     
     
  
 
 
	 01:13:23
     ◼ 
      
     ►  
     I actually saw a surprising number of people on Twitter yesterday because Vesper 1.0 does not 
     
     
  
 
 
	 01:13:34
     ◼ 
      
     ►  
     It does not sink to any service in the cloud. 
     
     
  
 
 
	 01:13:38
     ◼ 
      
     ►  
     What you put in Vesper is on your phone. 
     
     
  
 
 
	 01:13:40
     ◼ 
      
     ►  
     I saw a lot of people draw the connection between that and this Prism stuff and say, 
     
     
  
 
 
	 01:13:44
     ◼ 
      
     ►  
     "You know what? 
     
     
  
 
 
	 01:13:45
     ◼ 
      
     ►  
     I like that it doesn't sink," which is not why it doesn't sink. 
     
     
  
 
 
	 01:13:49
     ◼ 
      
     ►  
     This is not a tinfoil hat thing. 
     
     
  
 
 
	 01:13:54
     ◼ 
      
     ►  
     But you know what? 
     
     
  
 
 
	 01:13:55
     ◼ 
      
     ►  
     It's funny because I was thinking about it. 
     
     
  
 
 
	 01:13:56
     ◼ 
      
     ►  
     They kind of have a point. 
     
     
  
 
 
	 01:13:57
     ◼ 
      
     ►  
     You can put that in the notes. 
     
     
  
 
 
	 01:14:02
     ◼ 
      
     ►  
     Use that as an advertising point. 
     
     
  
 
 
	 01:14:04
     ◼ 
      
     ►  
     It protects your data by… 
     
     
  
 
 
 
	 01:14:06
     ◼ 
      
     ►  
     Paints us in a corner about future sync options. 
     
     
  
 
 
 
	 01:14:11
     ◼ 
      
     ►  
     Because it's everybody, too. 
     
     
  
 
 
 
	 01:14:16
     ◼ 
      
     ►  
     You can't go right. 
     
     
  
 
 
	 01:14:17
     ◼ 
      
     ►  
     You can't go iCloud. 
     
     
  
 
 
	 01:14:18
     ◼ 
      
     ►  
     You can't go Azure. 
     
     
  
 
 
 
	 01:14:21
     ◼ 
      
     ►  
     You can't go… 
     
     
  
 
 
	 01:14:22
     ◼ 
      
     ►  
     Is Amazon listed? 
     
     
  
 
 
 
	 01:14:24
     ◼ 
      
     ►  
     I can't believe that. 
     
     
  
 
 
	 01:14:26
     ◼ 
      
     ►  
     I didn't see Amazon. It seems like everybody else is on the list. It seems like they would 
     
     
  
 
 
 
	 01:14:39
     ◼ 
      
     ►  
     I didn't see it. I don't know. It's an interesting and depressing thing. I hope that this is 
     
     
  
 
 
	 01:14:49
     ◼ 
      
     ►  
     not one of those things that blows over. I kind of hope that this is something that sticks 
     
     
  
 
 
	 01:14:52
     ◼ 
      
     ►  
     because it's worrisome. 
     
     
  
 
 
 
	 01:14:55
     ◼ 
      
     ►  
     Again, I don't really blame the companies so much. 
     
     
  
 
 
	 01:14:58
     ◼ 
      
     ►  
     I don't think that any of these companies, I don't think that Apple or Google or Microsoft 
     
     
  
 
 
	 01:15:05
     ◼ 
      
     ►  
     just jumped on this and gleefully, I think that they were given offers they could not 
     
     
  
 
 
 
	 01:15:12
     ◼ 
      
     ►  
     But we'll see. 
     
     
  
 
 
	 01:15:13
     ◼ 
      
     ►  
     I think it would be good to see this stuff investigated and see. 
     
     
  
 
 
	 01:15:16
     ◼ 
      
     ►  
     Mike: I suppose you could try and challenge the constitutionality of the law, but then 
     
     
  
 
 
	 01:15:23
     ◼ 
      
     ►  
     you really set yourself up for trouble. 
     
     
  
 
 
	 01:15:24
     ◼ 
      
     ►  
     Yeah. And the NSA is, you know, the more you read about it, it really is sort of a spooky 
     
     
  
 
 
	 01:15:32
     ◼ 
      
     ►  
     organization where there's a lot less oversight over them than the FBI or the CIA. They operate, 
     
     
  
 
 
	 01:15:40
     ◼ 
      
     ►  
     I'm not going to say autonomously, but more autonomously than any other similar organization 
     
     
  
 
 
	 01:15:47
     ◼ 
      
     ►  
     in our government. They're right behind you right now. 
     
     
  
 
 
	 01:15:50
     ◼ 
      
     ►  
     Oh, I'm sure they're listening to this. I mean, we know they're hooked into Skype. 
     
     
  
 
 
	 01:15:53
     ◼ 
      
     ►  
     Yeah, right, right. They're at least collecting it. 
     
     
  
 
 
	 01:15:58
     ◼ 
      
     ►  
     They may not actually listen to it, but they're collecting. 
     
     
  
 
 
	 01:16:03
     ◼ 
      
     ►  
     Dave Asprey Right. Like the guys at the NSA, and they probably are. I mean, 
     
     
  
 
 
	 01:16:06
     ◼ 
      
     ►  
     they're chock full of computer guys. I mean, I wouldn't be surprised if the majority of their 
     
     
  
 
 
	 01:16:10
     ◼ 
      
     ►  
     employees are computer programmers. I mean, there's probably a lot of people at the NSA who listen to 
     
     
  
 
 
	 01:16:15
     ◼ 
      
     ►  
     the show. They get to listen to it early. Hello. 
     
     
  
 
 
	 01:16:19
     ◼ 
      
     ►  
     Hello NSA listeners of the talk show. 
     
     
  
 
 
	 01:16:26
     ◼ 
      
     ►  
     They're all having a good laugh right now. 
     
     
  
 
 
 
	 01:16:32
     ◼ 
      
     ►  
     We hate you. 
     
     
  
 
 
	 01:16:34
     ◼ 
      
     ►  
     We hate you. 
     
     
  
 
 
	 01:16:36
     ◼ 
      
     ►  
     We're very angry at you right now. 
     
     
  
 
 
	 01:16:38
     ◼ 
      
     ►  
     How spooked would you be if our Skype call dropped?