147: New MacBook Air, Mac Mini, and iPad Pro
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Welcome to Under the Radar,
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a show about independent iOS app development.
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I'm Mark O'Arment.
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- And I'm David Smith.
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Under the Radar is never longer than 30 minutes,
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so let's get started.
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- So we had an Apple event.
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- And being developers,
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it's always kind of fun to see this from two sides.
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Number one, I think many if not most of us
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are also just big Apple fans.
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That's why we're here.
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And so it's always just fun
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whenever there's new Apple stuff.
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And hardware is always fun.
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This is a hardware-focused event.
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And then also just, it's interesting,
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from a developer point of view,
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whether these are developer-focused tools,
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whether they can help us in that way,
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and what new development possibilities
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now have opened up with whatever new hardware features
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or hardware changes or market changes Apple has made.
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- Yeah, and I think for each of them,
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I guess there's three main devices
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that were announced at this event
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that were relevant for our discussion.
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There's the MacBook Air, the Mac Mini, and the iPad Pro.
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And I think each of them is interesting.
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If you're a professional Apple developer,
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there's something in each of those
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that I think is interesting and worth talking about
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in very different ways,
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'cause they're all very different devices.
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But they very specifically address
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just different parts of the development life cycle,
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as well as, in the case of the iPad,
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expand things out a little.
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But maybe it's best to just start talking
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about the MacBook Air.
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- I mean, the Air in particular,
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I think is really interesting,
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because it is an option for developers
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to use as your computer, whether it's your only computer
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or whether it's your travel or secondary computer.
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A lot of developers use small Apple laptops for that role.
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The big ones, like the MacBook Pro,
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is very popular among developers as well,
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usually as a primary device.
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But I think in the case of the Air,
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it could be your primary,
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but you're gonna struggle a bit with screen space.
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And probably a bit with performance as well.
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The new Air is, we don't have benchmarks yet,
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but it is seemingly very similar in performance capacity,
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just by what processor it has, to the 12-inch MacBook.
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It's gonna be faster than that,
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but probably not a lot faster than that.
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So if you can, so basically,
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look at the new Air as a developer,
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look at it the way you would look at the 12-inch MacBook.
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It's basically a MacBook with more screen space
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and a bit more performance.
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So if that has been enough for you,
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then this might be enough for you too.
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And you have a lot of experience
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using the 12-inch MacBook as your secondary computer.
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What is that like as a developer?
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- Yeah, I mean, I was gonna say,
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that has been my sort of secondary computer for a long time.
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And when the MacBook first came out,
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I got sort of a top-spec one,
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and then as soon as the next one was revised,
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I just got another one,
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because I really like the, when I'm traveling,
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it's typically not something that I need max power.
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It's not a situation that I need.
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I'm sitting in front right now of an iMac Pro,
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which is a completely different computer.
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It is fast and capable,
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and has huge amounts of RAM and giant screen.
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It has all of these capabilities
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that are great for my day-to-day work,
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like the 80, 90% of the time that I'm working.
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It's the perfect machine for that, I would say.
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But when I'm traveling, I could get a,
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probably the best sort of middle-ground one
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is maybe a 13-inch MacBook Pro,
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which is sort of small, but still very capable.
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That's kind of interesting.
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But I've really liked working on just a MacBook,
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both because it's just,
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I mean, it's sort of almost impossibly small.
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I think it weighs about two pounds.
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It's small enough that you forget that it's in your bag,
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kind of small, which can be disconcerting.
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Sometimes you're like, "Did I forget it in my hotel room?"
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No, it's in my bag, I just can't feel it
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'cause it's so light.
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It's that kind of small, which is great.
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So I can take it to places and on trips
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where I don't want my,
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I wanna have a Mac with me,
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which for me is usually I'm bringing it along
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in case something happens.
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Or even, it's W3DC, where it's an environment
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where I'm gonna be working,
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but I'm not gonna be sitting in Xcode for eight hours a day.
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It's something that I'm doing,
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something targeted, focused, and working.
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And I have found a MacBook to be,
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sorry, the 12-inch MacBook to be totally fine
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in that situation.
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It's limited.
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You know exactly what you're getting when you go to it.
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It's sort of smaller and less,
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I think things take a bit longer,
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but it's never been problematic for me.
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It works, you can get work done,
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I've released builds, I've added features,
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you can do all of those things from it.
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And so for me, the MacBook Air is interesting
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because it's like a slightly beefed up version
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in many ways of that MacBook that I'm used to,
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that has two ports, which is very nice,
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coming from a MacBook which only has one.
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It's a bit faster and it's a bit cheaper,
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which is honestly kind of a nice thing too.
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And the screen is that little bit bigger.
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It's not dramatically bigger,
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but it's a little bit bigger,
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which I think would also be sort of a nice thing.
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And so at this point, I'm looking at it as
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there's a good chance one of those will become
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my travel work machine,
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because it's the kind of thing that I can,
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it doesn't feel quite as crazy to update on a regular basis.
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Rather than my big computers,
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which I tend to try and update maybe every
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three or four years, I update these
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more like every 18 months.
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And the cost is such that I'd rather do that in many ways
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and have a small, light, capable computer
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than go to a MacBook Pro,
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which is substantially higher cost,
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fair enough for a bigger performance,
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but as soon as the benchmarks come out
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for the MacBook Air and I can get a sense
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of how it compares to my current MacBook,
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there's a very good chance it's gonna become
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my primary travel machine.
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- Yeah, for that kind of need where it's really
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like a secondary machine, I've always found that,
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for any, you know, people often ask me,
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is Mac whatever, like we know, whatever the new Mac is,
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is this good enough for development?
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Or like, will I be able to develop on this?
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It's a very common question that we get.
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And the reality is you can develop on pretty much anything,
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as long as it can run Xcode.
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Now, there are other factors that matter,
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but I think they're all kind of secondary.
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Like, if you're patient and if you aren't developing
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certain very specialized kinds of apps,
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you can develop on any Mac that you have
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that you can get your hands on that can run
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the latest version of Xcode and the latest OS.
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That being said, though, screen space
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is the number one thing that, you know,
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like a lot of times, so I have a 13-inch MacBook Pro
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and an iMac Pro, and so this 27-inch beautiful
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iMac Pro screen, I always want to develop
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on my iMac Pro if I can help it.
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Whenever I'm somewhere with my MacBook Pro,
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I know I can develop with it, but I will usually not do so
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unless it's, unless like I'm desperate or I'm really bored
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or I'm on like a five-hour plane ride or something like that
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where like I just need something like that to do
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or I need to get a certain thing done really quickly.
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But for the most part, I find development very unpleasant
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when I have very limited screen space.
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If I had the choice between a smaller, faster computer
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or a bigger-screened, slower one, I would pick
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the bigger-screened one every time, even if it was slower.
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Like that's how much screen space matters to me with Xcode.
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And so it's like anything you can do to get more screen space
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you will benefit from, but, and I think performance
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is very much secondary.
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I mean, if you're doing like a very large compilation
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or if you are using like a lot of Swift modules
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that all need to be compiled and Swift is kind of slow,
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you know, like that might be different for you.
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But for me, compiling a mostly Objective-C app
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that isn't too insanely large, I think I'm very, very happy
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with the performance of almost any modern Mac
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for basic development work, but what really gets me
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is screen space.
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So if you are looking at this as a developer,
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I would strongly suggest get the biggest screen
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you're willing to carry and that you can afford,
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and the rest of the computer is much less important.
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- Yeah, I mean, I think that's, I don't know exactly
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at what point we crossed over into the world where
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it's like pretty much every computer is fast enough.
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It's like speed is now just one of the,
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it's that difference between, it's like it's nice
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when it's faster, like my, you know, things compile quicker
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on my iMac Pro than they do on my MacBook,
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but it's not to the point where you can't get the job done,
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like where it's just painfully slow and you're, you know,
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you're hitting build and run and then it's like
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two or three minutes until you can see what you did.
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Like it's, you know, incremental compilation helps a lot
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with this, like Xcode is in general very good about,
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you know, trying to tighten that up and just,
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they're fast enough.
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Like there's just not, it's not a big deal,
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and I think like, I think that you see your summary there,
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I think is exactly right.
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It's pick the biggest screen that you're willing to carry.
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And, you know, obviously if it's a situation
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where you're using it primarily at a desk,
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get a giant, if you know, get a 15 inch MacBook Pro
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if you can afford it.
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If it's primarily used for travel, then you're just,
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you know, it's everyone's trade offs there are gonna be,
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you know, different.
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For me, I just want small.
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Like small is what I'm after, and I will put up with it
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being less screen space than, you know, for that trade off.
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Though I will say on that score, especially now
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that the MacBook Air has a retina screen,
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running these smaller laptops with more,
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the more space resolution option, for me I find works
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really well, where you can, you know,
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essentially it makes everything on the screen
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visually smaller.
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You know, my close up vision is good enough
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that that's fine for me.
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And so I can kind of, almost, you know,
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so I can pretend that my teeny screen is a little bit bigger
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than it is in terms of, you know, the number of things
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that I can comfortably fit on the screen and so on.
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So that's just another little thing to keep in mind
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that it's a big plus that this, you know,
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this relatively inexpensive laptop is now retina,
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that it's, you know, it's like it's a substantial increase
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in terms of the amount of effective real estate
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that you have on the screen.
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So the Mac Mini, I guess, is next.
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Which is an interesting machine, and I think as a developer
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it comes in, it can fit in so many roles,
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which I think is like the Mac Mini isn't,
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it's not amazing at anything, but it's just really good
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at doing like everything, other than having a screen,
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I suppose, it's not very good at that.
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- It isn't very portable, it doesn't have a battery either.
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- Yes, yeah, that's true.
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It doesn't do, it has very, very poor battery life.
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But I guess the two things that come to mind for me
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with the Mac Mini is A, there's the people who use
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these types of machines for continuous integration.
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You know, you can use set of Xcode bots,
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and there's a whole world of stuff that I know nothing about
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other than the few WWDC sessions I've watched about them.
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You know, where you can have it so that every time
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you check in code or make changes, you can have a server,
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you know, be aware of those, you know, grab the code,
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run a whole bunch of tests if you have tests.
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It can do different tests on different simulators
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and the whole, like, it's a very rich ecosystem
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that they have there, and Mac Mini is a great tool for that
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because, you know, it's almost like designed
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for that type of work where it's just sort of sitting
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in a corner doing this sort of this faceless work
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in the background, sort of 24/7.
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It's just sort of sitting there listening
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and doing that kind of work for you.
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So if that's something that you need,
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it's a great upgrade for that.
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I mean, these have got really,
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if you were doing that kind of work
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on a previous generation Mac Mini,
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going to one of these seems like it's gonna be
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a dramatic speed up and improvement.
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Though, I will say the funny thing about that kind of work
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is that it's less performance-driven than interactive work
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because the nature of continuous integration
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is that it's happening in the background
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sort of asynchronously, so if your build system
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takes longer, it's not as big of a deal,
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but nevertheless, it's still, I think it's a worthwhile
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update for that kind of use.
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I mean, even just for the fact that if you have a Mac Mini,
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there's a very good chance it's very old.
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And for computers that are on 24/7,
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they don't last forever, so in that sense,
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it's quite welcome.
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But then I think the secondarily, I also think of this
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as a really interesting developer machine to work with,
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especially if you already have a big display
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available to you 'cause the performance for cost
00:12:54
◼
►
for that Mac Mini is pretty good.
00:12:56
◼
►
I mean, you can spec them up a little bit wildly
00:12:58
◼
►
and things can get out of hand, but I mean, for a while,
00:13:02
◼
►
I did all my development on an older generation Mac Mini.
00:13:05
◼
►
That was my home setup, 'cause I had a Mac Mini
00:13:07
◼
►
and it worked fine.
00:13:09
◼
►
And I think it's an interesting thing just to keep
00:13:11
◼
►
and you keep in mind for that situation,
00:13:13
◼
►
where if an iMac Pro or even just the big,
00:13:17
◼
►
the 5K iMac is out of reach for you
00:13:19
◼
►
from a financial perspective, the Mac Mini is,
00:13:23
◼
►
some certainly interesting option.
00:13:24
◼
►
I mean, it's for, only for less than $1,000,
00:13:28
◼
►
you can get a Mac Mini and that's a lot of performance
00:13:31
◼
►
that you can get out of that.
00:13:32
◼
►
So just certainly something to keep in mind
00:13:35
◼
►
if you're very, very cost-conscious and have,
00:13:38
◼
►
so sort of have a monitor available to you,
00:13:40
◼
►
that's a great machine.
00:13:42
◼
►
- Yeah, the only thing I would say is,
00:13:44
◼
►
I would definitely spec it up to,
00:13:47
◼
►
you know, like the base processor is not a great processor,
00:13:51
◼
►
it's made to be a low-power processor and that's fine.
00:13:53
◼
►
If you don't wanna spend the extra 300 bucks
00:13:55
◼
►
on the upgrade processor, the base one is fine.
00:13:58
◼
►
Eight gigs of RAM, again, not ideal for development,
00:14:01
◼
►
but will be fine.
00:14:02
◼
►
The one thing you do want to spec up is the storage.
00:14:05
◼
►
Now if you want to, like, you know,
00:14:06
◼
►
hack around with external things, you probably can.
00:14:09
◼
►
It's a little bit tricky to try to make Mac OS map
00:14:12
◼
►
some of the folders onto external storage and everything.
00:14:14
◼
►
If you just don't wanna deal with that
00:14:15
◼
►
and you just want these storage to work,
00:14:16
◼
►
I would strongly suggest a baseline of 256 gigs of storage.
00:14:21
◼
►
That does bring the price up to $1,000.
00:14:24
◼
►
But, I, again, I strongly recommend,
00:14:26
◼
►
like that's the one thing, like,
00:14:27
◼
►
Xcode development eats up screen space,
00:14:31
◼
►
which you can do what you want here,
00:14:32
◼
►
and it really eats up disk space.
00:14:35
◼
►
Everything else it can be pretty flexible on,
00:14:36
◼
►
but you need disk space.
00:14:38
◼
►
So at least 256, I would say on that.
00:14:40
◼
►
So that does put you up to $1,000,
00:14:42
◼
►
but that's still, you know, if you already have a monitor,
00:14:44
◼
►
that is still considerably cheaper than a similar spec iMac.
00:14:48
◼
►
- Yeah, and I think too on the storage side,
00:14:50
◼
►
it's the, if you're going into it as a developer machine,
00:14:53
◼
►
like you can, development itself,
00:14:58
◼
►
like I think you'd be fine with, you know,
00:15:00
◼
►
a 256 gigabyte drive.
00:15:03
◼
►
Just keep in mind that you're not gonna be,
00:15:05
◼
►
if you're gonna use it for other things,
00:15:07
◼
►
like you're gonna be storing your family pictures on it
00:15:09
◼
►
and so on, like those are the things that I find
00:15:11
◼
►
will just demolish the storage that you have.
00:15:14
◼
►
You know, like Xcode takes up space,
00:15:16
◼
►
like every Xcode, every time I have to download
00:15:18
◼
►
a new Xcode version and it's four gigs
00:15:22
◼
►
and then I have to unzip it and it's another four gigs,
00:15:25
◼
►
like it adds up and it needs a good bit of working space,
00:15:29
◼
►
but it's just something to keep in mind
00:15:30
◼
►
that you can make it work, but just be very thoughtful
00:15:33
◼
►
about what else you put on that if you're getting this
00:15:35
◼
►
for the sort of like the value option.
00:15:38
◼
►
But anyway, it's just, it's a really,
00:15:40
◼
►
I'm very glad that they updated the Mac Mini,
00:15:42
◼
►
like even just from the perspective of like,
00:15:44
◼
►
it's just a, it's a great utility machine
00:15:47
◼
►
and you just never, and like I find that it can fit,
00:15:50
◼
►
solve a lot of problems, sometimes that you don't
00:15:53
◼
►
even know that you have, so it's like,
00:15:54
◼
►
I'm glad that it's there, I think glad that it's
00:15:56
◼
►
relatively inexpensive and I think it's nice
00:15:58
◼
►
that it kinda opens the door a little bit,
00:16:00
◼
►
like the starting point for the Mac is a little bit lower,
00:16:04
◼
►
which, I mean, part of when I was starting out,
00:16:07
◼
►
like I came into iOS development,
00:16:09
◼
►
I mean this is a decade ago, but I came into
00:16:11
◼
►
iOS development not owning a Mac,
00:16:14
◼
►
you know, my background wasn't Mac development at all
00:16:17
◼
►
and so it's nice that they've kind of lowered the,
00:16:20
◼
►
you know, the baseline to something that if you just,
00:16:23
◼
►
if cost is your absolute, your absolute king for you,
00:16:27
◼
►
the cheapest Mac you can get is now not,
00:16:30
◼
►
you know, it has gotten a nice big boost,
00:16:32
◼
►
so that's a nice plus.
00:16:34
◼
►
- There's also the entire world of things you can do
00:16:37
◼
►
with a Mac in a data center, like,
00:16:39
◼
►
so there's Mac Mini Cola, Mac Stadium,
00:16:41
◼
►
I think they just merged, but you know,
00:16:43
◼
►
you can actually have companies that will host
00:16:47
◼
►
a Mac for you in a data center as a server
00:16:50
◼
►
and so that opens up a lot of possibilities
00:16:53
◼
►
for various types of backend options for your apps maybe
00:16:56
◼
►
or just other kind of like hosted data center roles,
00:16:59
◼
►
maybe it's for things, you know,
00:17:00
◼
►
things like DevOps kinda stuff,
00:17:03
◼
►
and so that option was kind of questionable
00:17:07
◼
►
to invest heavily in when it appeared that the Mac was,
00:17:10
◼
►
that the Mac Mini was going away,
00:17:12
◼
►
was being discontinued and maybe the Mac Pro also was
00:17:14
◼
►
and so now that we have, you know,
00:17:16
◼
►
a promise about the Mac Pro and actual products
00:17:19
◼
►
with the Mac Mini now being updated,
00:17:20
◼
►
I think the option of having Mac Minis being hosted
00:17:24
◼
►
somewhere as a part of your business
00:17:26
◼
►
or a part of your computer life
00:17:29
◼
►
has now become more viable and, you know,
00:17:31
◼
►
a little more future proof going forward,
00:17:33
◼
►
so that's another whole world,
00:17:34
◼
►
I've never gone that world,
00:17:35
◼
►
but we have some friends who have
00:17:36
◼
►
and it seems pretty cool.
00:17:37
◼
►
- Yeah, and I think that world is certainly interesting
00:17:39
◼
►
for, you know, you imagine the earlier topic
00:17:41
◼
►
of like the continuous integration
00:17:44
◼
►
in those types of situations,
00:17:45
◼
►
I think it becomes very interesting if you have a,
00:17:47
◼
►
you know, you have a team that's not all in one location
00:17:51
◼
►
or those types of situations,
00:17:52
◼
►
you could imagine, you know, a Mac Mini
00:17:54
◼
►
that's sitting out somewhere,
00:17:55
◼
►
like it's, the nice thing about it,
00:17:56
◼
►
like it's, obviously you can set up a Linux server,
00:17:59
◼
►
you know, very inexpensively and run a tremendous amount
00:18:02
◼
►
of things, but there's certain things like Xcode
00:18:05
◼
►
that are just for the Mac,
00:18:06
◼
►
and so if you need to do something
00:18:09
◼
►
that is very Mac-centric, if you need a Mac,
00:18:12
◼
►
it's certainly nice that you can put it in a data center,
00:18:14
◼
►
it can be, well, you know, climate controlled
00:18:16
◼
►
and have, you know, beautifully regulated power supplies
00:18:20
◼
►
and all that kind of stuff that, you know,
00:18:22
◼
►
would you get the benefit from a data center
00:18:24
◼
►
rather than just putting it in a closet,
00:18:26
◼
►
so it just certainly is an interesting thing
00:18:27
◼
►
to keep in mind and I'm, you know,
00:18:29
◼
►
I imagine the people who have, you know,
00:18:31
◼
►
if you have Mac Minis that have been running
00:18:34
◼
►
important servers for you right now,
00:18:36
◼
►
I imagine getting the update is gonna be well received
00:18:39
◼
►
after, you know, several, several years of nothing,
00:18:42
◼
►
that you're just, you know, running whatever you had
00:18:44
◼
►
and hoping it just didn't fall down.
00:18:46
◼
►
- All right, next up, iPads,
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So the iPad Pro was updated in a pretty big way.
00:20:09
◼
►
And for developers, obviously there's the direct ramification
00:20:14
◼
►
of if you work on an iPad app, there's a new iPad out,
00:20:19
◼
►
and so sales will probably go up for a little bit
00:20:22
◼
►
and things like that, so there's kind of the obvious things.
00:20:25
◼
►
What are some of the non-obvious implications?
00:20:28
◼
►
I mean, to me, there's two major areas here.
00:20:31
◼
►
There's like, are there any new markets for apps
00:20:34
◼
►
that the new iPads open up?
00:20:36
◼
►
And number two, I think, are there new ways
00:20:40
◼
►
that developers can use iPads for our work?
00:20:44
◼
►
- Yeah, I mean, the biggest thing that comes to mind for me
00:20:47
◼
►
is that I see this device, and I see it's in
00:20:52
◼
►
the initial kind of benchmarks that people
00:20:53
◼
►
seem to be running about it,
00:20:54
◼
►
and they talk about how fast it is.
00:20:55
◼
►
And I see this in a, like, per our earlier discussion,
00:20:58
◼
►
I want the smallest, lightest developer machine possible.
00:21:01
◼
►
Like, that's what I want.
00:21:03
◼
►
And I see this device, and I'm like,
00:21:04
◼
►
why can't I run Xcode on this?
00:21:06
◼
►
Like, I really would love, like, it seems like a great fit
00:21:10
◼
►
for that kind of purpose, and who knows if it'll ever come,
00:21:13
◼
►
but I see this, and that's what I, I love that thought.
00:21:16
◼
►
And then even just looking at it, it's one of these, like,
00:21:19
◼
►
and I have to temper this because aspirationally,
00:21:21
◼
►
I've always thought, oh man, it'd be great to use an iPad
00:21:23
◼
►
as part of my developer, like, situation.
00:21:26
◼
►
I can use a pencil, and I can sketch things out,
00:21:28
◼
►
and I could do a lot of things with it.
00:21:30
◼
►
- That's exactly my rationalization, like,
00:21:31
◼
►
oh, I want to be able to sketch things with a pencil,
00:21:33
◼
►
'cause it's like, I never use paper for that purpose,
00:21:35
◼
►
but for some reason, I think I'll use an iPad
00:21:37
◼
►
for that purpose.
00:21:38
◼
►
- And so, like, I have enough,
00:21:40
◼
►
and enough self-awareness to know that
00:21:42
◼
►
that isn't actually going to happen.
00:21:44
◼
►
That isn't actually what I do.
00:21:46
◼
►
But I see this device, and it's just beautiful.
00:21:48
◼
►
And I think it's very, it seems like it is,
00:21:52
◼
►
its current capabilities are way lower
00:21:55
◼
►
than what its potential is.
00:21:57
◼
►
And I think that is interesting to me,
00:21:59
◼
►
that I think the, I would love a world where this became
00:22:03
◼
►
my travel development setup, and I could do all the things
00:22:07
◼
►
that I could do from it, 'cause it's just, it's gorgeous.
00:22:09
◼
►
I mean, it's, like, visually, I haven't seen one,
00:22:11
◼
►
and I think you have, so you can speak to this
00:22:13
◼
►
a bit more strongly, but it just looks like
00:22:16
◼
►
an amazing device, and it's remarkable to me
00:22:18
◼
►
that it's thinner than an iPhone.
00:22:20
◼
►
And iPhones are pretty thin, and it's, you know,
00:22:22
◼
►
it's this gorgeous, teeny, but tremendously capable
00:22:26
◼
►
and powerful device that, you know, like,
00:22:29
◼
►
the initial Geekbench scores that people seem
00:22:32
◼
►
to be finding for it indicate, I mean,
00:22:34
◼
►
or even just comparing it to an iPhone XS or XR,
00:22:38
◼
►
like, the A12 chip is, you know, faster than most of the,
00:22:43
◼
►
most of the MacBook line, and for certain operations,
00:22:47
◼
►
it is probably faster than, you know, it is faster
00:22:50
◼
►
than all of the MacBook line, and it's like,
00:22:51
◼
►
it's kind of a crazy thing that it's,
00:22:54
◼
►
it feels like this tremendous tool,
00:22:56
◼
►
and I'm just frustrated I can't use it,
00:22:58
◼
►
or at least I can't use it for the core thing that I do,
00:23:01
◼
►
and I have to kind of invent reasons and justifications
00:23:04
◼
►
for using it, which, in practice,
00:23:06
◼
►
has never actually worked for me.
00:23:08
◼
►
- I'm the exact same way.
00:23:10
◼
►
I want this object so badly.
00:23:12
◼
►
It is so cool, and I use an iPad all the time.
00:23:15
◼
►
Like, I use an iPad Pro in my house constantly.
00:23:19
◼
►
It is my, like, kitchen and living room computer, basically,
00:23:23
◼
►
and, but, you know, but it's doing basic consumption tasks
00:23:26
◼
►
most of the time.
00:23:27
◼
►
It's doing overcast playback and web browsing
00:23:30
◼
►
and email and Twitter and stuff like that,
00:23:32
◼
►
and so I have no need for one of these things,
00:23:35
◼
►
but man, do I wish I did, and I might buy one anyway,
00:23:38
◼
►
because they're just that good.
00:23:39
◼
►
Like, they are exactly as good in person as you think.
00:23:42
◼
►
Like, I had some brief hands-on time with it.
00:23:44
◼
►
It is exactly as good as you think it is.
00:23:46
◼
►
Like, it's fantastic.
00:23:47
◼
►
The new Pencil, and that's, so, the Pencil is the one area
00:23:50
◼
►
where I think, like, what opens up new possibilities here
00:23:54
◼
►
is, you know, if you had an app that, like,
00:23:59
◼
►
couldn't be on the iPad for some reason,
00:24:01
◼
►
it probably still can't.
00:24:03
◼
►
Like, with very few exceptions, like,
00:24:05
◼
►
the new iPads haven't really added new types of apps
00:24:08
◼
►
that can be made.
00:24:09
◼
►
They have just made everything better
00:24:11
◼
►
that was there before.
00:24:12
◼
►
There is one exception, and that is if your app
00:24:14
◼
►
was very dependent on the Pencil,
00:24:16
◼
►
or needed that secondary Pencil gesture,
00:24:19
◼
►
where now they have the double tap on the Pencil
00:24:20
◼
►
to switch tools or have your app interpreted
00:24:23
◼
►
however it wants to interpret it.
00:24:25
◼
►
I feel like the new Pencil being,
00:24:28
◼
►
having that permanent on-top attachment,
00:24:30
◼
►
and having it always be charged and everything,
00:24:32
◼
►
I think the result, you know, a lot of us bought iPad Pros
00:24:34
◼
►
over the last couple years, and Pencils,
00:24:37
◼
►
and a lot of us have used them, but a lot of us haven't.
00:24:39
◼
►
A lot of us, like the Pencil, is lost or sitting
00:24:42
◼
►
in a drawer discharged most of the time,
00:24:44
◼
►
or at the bottom of a bag 'cause it fell off,
00:24:46
◼
►
and, you know, it's discharged also.
00:24:48
◼
►
And so to have a Pencil that is always there
00:24:50
◼
►
and always charged is a pretty big shift
00:24:53
◼
►
in how easy it is to use the Pencil if you have it,
00:24:57
◼
►
and how often you are likely to use it then.
00:24:59
◼
►
So any app where Pencil input was important or required,
00:25:04
◼
►
I think that kind of app will now see a boost,
00:25:07
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and now has opportunity to capitalize on these new models
00:25:10
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where most other apps, the result will just be,
00:25:12
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you can do what you could do before faster.
00:25:14
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- Yeah, and the other thing with the iPad
00:25:16
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that I think about, and I always get stuck on it,
00:25:18
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it's like I love the thought of making apps for it,
00:25:23
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but I still don't feel like there's
00:25:25
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a rich enough marketplace for it.
00:25:27
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Like the device feels too specialized and too,
00:25:32
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like, I don't know, like the economics of it
00:25:35
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just never quite work out on my mind.
00:25:37
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I mean, I have a couple of iPad apps,
00:25:38
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and it's just, it's such a, it's a really,
00:25:42
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it's lovely, but it's just not quite there
00:25:44
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when you compare it to its big,
00:25:45
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it's like its little brother, the iPhone,
00:25:47
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just crushes in terms of volume,
00:25:50
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and all of the things that you kind of have to,
00:25:52
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if any aspect of your business model
00:25:54
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has to make it up with volume,
00:25:56
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the iPad isn't there at this point.
00:25:58
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And I think especially the iPad Pros
00:26:00
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are like even smaller of a subset, of a subset.
00:26:04
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Like it's the, most iPads I imagine that are sold
00:26:08
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are gonna be the inexpensive, basic iPad,
00:26:13
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and they're used primarily,
00:26:14
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like the iPads I see in the world,
00:26:16
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I see are, it's children either watching shows
00:26:19
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or playing games or those types of things.
00:26:21
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Like that is the primary use
00:26:22
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that I see for iPads in the world.
00:26:25
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And the iPad Pro is a tremendous device,
00:26:27
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but it just seems, doesn't seem,
00:26:30
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like you have to either have the,
00:26:34
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such a rich and sophisticated application
00:26:37
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that enables workflows such that people are willing
00:26:40
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to pay substantial amounts of money for it,
00:26:43
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or the economics I just don't think work,
00:26:45
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work out, because it's not the kind of thing
00:26:48
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that you'll ever make up in volume,
00:26:50
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that you're gonna be selling, you know,
00:26:51
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sort of thousands of copies rather than tens
00:26:54
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or hundreds of thousands of copies of,
00:26:57
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just because the device volumes are just so much lower.
00:26:59
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►
And I think that's disappointing.
00:27:01
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►
Like I, I mean, I remember when the iPad first came out
00:27:03
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and I was super excited
00:27:04
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and I launched a whole bunch of apps for it.
00:27:06
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And it was like, there was a period
00:27:08
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where the iPad did have that sense
00:27:11
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of a sustainable ecosystem around it,
00:27:14
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but I just don't feel that now.
00:27:15
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And I know that it's like,
00:27:16
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I hear from people who spend a lot of time in that area
00:27:18
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that, you know, that maybe I'm wrong,
00:27:19
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maybe there's, it's sort of gradually growing
00:27:22
◼
►
and getting better over time.
00:27:23
◼
►
But, you know, for me and myself,
00:27:25
◼
►
I've just never quite gotten to that point.
00:27:27
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►
And it's disappointing.
00:27:28
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And it kind of makes me sad.
00:27:29
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►
And I think, I guess the more people who are like me,
00:27:32
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who are just kind of sad and don't do anything about it,
00:27:34
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are part of the problem.
00:27:35
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But, you know, that was also kind of the reality
00:27:38
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of where it is.
00:27:39
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- Yeah, it's tricky with, you know, the economics,
00:27:41
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as you said, like it's very tricky,
00:27:42
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because like, as a developer, you,
00:27:44
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it's the most sensible course of action
00:27:46
◼
►
is usually to optimize for the phone,
00:27:50
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have a version for the iPad that's kind of just like
00:27:53
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►
a big layout for the phone version, and call it a day.
00:27:56
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And there's not a lot of reason for most people
00:27:59
◼
►
to specialize for the iPad.
00:28:01
◼
►
And that's unfortunate, because like,
00:28:03
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I think like the very first wave of apps,
00:28:05
◼
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and games even, for the iPad, were specialized for it.
00:28:09
◼
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'Cause everyone thought that would be like a bigger market
00:28:11
◼
►
or a sustained market.
00:28:13
◼
►
And then, as iPad has gone on,
00:28:16
◼
►
I think the economics of everything caught up with everybody
00:28:18
◼
►
and everyone, you know, kind of contracted and optimized
00:28:21
◼
►
and realized like they're better off
00:28:22
◼
►
just making iPhone versions bigger economically.
00:28:25
◼
►
But I do feel like that is holding the platform
00:28:27
◼
►
back in some way.
00:28:28
◼
►
That's why, you know, maybe the upcoming marzipan stuff
00:28:31
◼
►
might actually be really good, because in the sense that like
00:28:33
◼
►
it merges the iPad and Mac software market to some degree.
00:28:38
◼
►
And the Mac market has big apps that are custom made
00:28:42
◼
►
to be big and to be productive and everything else.
00:28:45
◼
►
So to have that be merged, I think,
00:28:47
◼
►
might actually be really good for both the Mac and the iPad
00:28:50
◼
►
in the software ecosystem.
00:28:51
◼
►
- Yeah, and I think you can just see it as something that,
00:28:54
◼
►
there seems like there's tremendous potential here.
00:28:57
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►
And I think we're going to have to wait probably
00:28:59
◼
►
till next June and next WWDC to really see
00:29:02
◼
►
if that potential is gonna be realized.
00:29:04
◼
►
And when it is realized, what that would look like.
00:29:07
◼
►
'Cause I think if June comes around
00:29:08
◼
►
and there's not a compelling new story,
00:29:11
◼
►
it's kind of a disappointment.
00:29:14
◼
►
But it's very possible with a device this capable,
00:29:17
◼
►
this beautiful, this like everything,
00:29:19
◼
►
like everything's turned up on it.
00:29:20
◼
►
Like it is, there's not much compromise.
00:29:23
◼
►
There's a lot of potential there.
00:29:25
◼
►
And I hope that Apple is able to take advantage of that
00:29:27
◼
►
in the future.
00:29:29
◼
►
- 'Cause it's so nice, I just want one.
00:29:31
◼
►
I think I might just buy one anyway,
00:29:32
◼
►
but I wish, I want it so badly
00:29:35
◼
►
'cause it's just such a nice device.
00:29:36
◼
►
I hope that in the future I can get more
00:29:39
◼
►
of my work done on it.
00:29:41
◼
►
- Anyway, thanks for listening everybody.
00:29:43
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And we'll talk to you next week.