Under the Radar

60: Transferable Skills


00:00:00   Welcome to Under the Radar, a show about independent iOS app development.

00:00:03   I'm Marco Arment.

00:00:04   And I'm David Smith.

00:00:06   Under the Radar is never longer than 30 minutes, so let's get started.

00:00:10   So today what we wanted to talk about, I'm not really sure what the right term for it

00:00:15   is.

00:00:16   The one that comes into my mind when I was thinking about this topic is transferable

00:00:18   skills.

00:00:19   Or generally it's this feeling that I've been having recently about, and I look at the various

00:00:25   parts of making apps that aren't the actual sitting in Xcode, writing code part.

00:00:33   There's a lot of different skills and techniques and abilities that go into the actual production

00:00:39   of software.

00:00:40   And a lot of them I was noticing that the place that I learned that skill was very distinct

00:00:46   from actual development.

00:00:47   So as an example, recently when I launched Workouts++, I launched with a walkthrough

00:00:55   video, which is this long, 8-10 minute, screen-by-screen walkthrough of the app.

00:01:02   And I also had made a little shorter, 30-second commercial.

00:01:06   And I put these up on YouTube with the hope of trying to just kind of...

00:01:10   If someone's on the fence about the app, especially because it's paid up front, that maybe they'd

00:01:14   watch the video, get a sense of the app, and then decide to make an informed decision.

00:01:19   And I realized that I was able to make these videos with fairly low effort and time, mostly

00:01:27   because in the past I've messed around with making videos of other kinds, whether for

00:01:33   personal projects and that kind of thing, or even if there was a period of time when

00:01:37   I was doing code tutorials on YouTube, I tried that.

00:01:41   There was a few episodes of my old podcast Developing Perspective where I did them kind

00:01:45   of like vlogs, where I sat and looked into the camera and recorded it that way.

00:01:51   And those projects never went anywhere.

00:01:53   They're not part of my business, they're not big and significant in that way.

00:01:56   But by sitting down and doing these things that are on the side, or sort of these orthogonal,

00:02:02   separate projects, what I keep finding time and time again is that I am building these

00:02:08   skills that, down the road, I find, "Huh, interesting.

00:02:12   This is actually something that I need for my main job, so for making these videos or

00:02:16   making app previews now.

00:02:18   I'm comfortable in Final Cut Pro, which is useful to me now, but I did not just sit down

00:02:26   and try and learn it for the actual job I do."

00:02:28   And I find that this sort of pattern of having a rich set of side projects and little hobbies

00:02:34   and things to try from time to time keeps coming back to inform my own work, like my

00:02:40   primary job, again and again.

00:02:42   And so it seemed like something that was worth discussing as an important skill for developing

00:02:48   yourself.

00:02:49   And I think especially it's applicable as an independent developer, where I have to

00:02:52   do so much of this myself.

00:02:55   I'm the one who is writing the code as well as the person who's making the promotional

00:03:00   materials and making the marketing videos and doing all these different things that

00:03:05   maybe if I was at a big startup, there would be a marketing division that may have a creative

00:03:11   audio-visual person who really knows what they're doing and could probably make a better

00:03:15   product than I could.

00:03:16   But that's someone else's job, whereas for me, that's my job.

00:03:20   Yeah, and it also, as indie developers, we need a lot of this stuff to be done ourselves

00:03:27   because we often either don't have the contacts on hand to call to do things like this for

00:03:34   us and/or we can't afford to have other people do it.

00:03:38   Because when you're an indie, any expense that you spend on other people's labor is

00:03:43   a lot of money usually, relative to what you're bringing in.

00:03:46   Like hiring contract workers, hiring services to make you things like videos and designers,

00:03:51   this can be a substantial expense for indies.

00:03:54   And often it is just completely not within the budget, or at least it would be way too

00:04:00   big of a portion of the budget to make it probably not a good idea.

00:04:04   So a lot of times you, as an indie, have to do a lot of this crazy stuff yourself.

00:04:07   You have to be able to whip up a little logo for things sometimes.

00:04:11   You have to, like if the app store asks you for promotional artwork for your app for possible

00:04:17   featuring in the store, you have to design something that fits their requirements, which

00:04:24   change over time and are always slightly different.

00:04:27   So you can't just have a designer make something once and be done forever.

00:04:31   You have to be able to whip stuff together in that way for something that you might have

00:04:36   to get done by tomorrow at noon, or you kind of need to do this right now to have this

00:04:41   opportunity or something like that.

00:04:44   And things like, as you said, videos are another excellent example of if you have an app and

00:04:50   Apple announces, hey, now you can do app previews in the app store.

00:04:54   If you already know the basics of how to cut together a video that looks halfway decent,

00:04:58   that puts you way ahead of so many other people who will never do that, can't do that very

00:05:04   well or just would never even try because they would think it's impossible.

00:05:10   And so to have that kind of transferable skill, as I said, just from side projects, it's

00:05:15   incredibly valuable.

00:05:16   I mean, and as you get older, I think it serves you well to add to that repertoire as much

00:05:24   as you possibly can when you have the chance.

00:05:26   So to do crazy side projects, to try out some new tool or some new medium or something else,

00:05:33   try out new stuff, have little side projects, even if they don't go anywhere themselves,

00:05:38   they will build up those skills in you and you will probably need them at some point

00:05:42   down the road.

00:05:43   - Yeah, and I feel like too there's this interesting thing with these types of skills

00:05:48   is that in some ways, the older I get, the more I understand that, there is certainly

00:05:54   something to be said for being super, super expert at something, like somebody who can

00:06:01   do one thing extraordinarily well.

00:06:05   There's a value to that both professionally as a society, it's important for some people

00:06:10   to go down that road.

00:06:11   But I know for myself, what I found is that it's probably more applicable and flexible

00:06:20   to try to consciously develop a broad range of skills to apply to different areas of your

00:06:29   work.

00:06:30   And so to be able to do lots of different things, I mean, it's helpful both obviously

00:06:33   in terms of like, if you're trying to get a job, if you're trying to market yourself

00:06:37   as something like it's great if you can do this one thing, and that's exactly what

00:06:40   someone's looking for.

00:06:41   But if you're looking for a job and you can do lots of things pretty well and be a

00:06:46   quick learner of the other stuff, that's probably more attractive to a person.

00:06:50   But it's also just, honestly, I find that it's more fun for me to have this kind of

00:06:54   a skill set and an ability to be able to try so many different things and be able to do

00:07:02   a lot of things basically competently.

00:07:06   Not like, well, the things I can do in Photoshop or in Final Cut are not fancy.

00:07:13   I'm not a graphic designer.

00:07:15   I'm not a videographer or whatever.

00:07:19   But I can do these things to enough of a level that it's fun and it's interesting and

00:07:23   it's competent.

00:07:24   There's not just glaring mistakes and huge problems.

00:07:28   And it's kind of a nice thing to be able to do that.

00:07:31   And I would say I think it's part of what has allowed me to stay interested and excited

00:07:36   in the kind of work that I do.

00:07:38   I've been making iOS apps now for a very long time.

00:07:42   And in many ways, I'm kind of bored with making iOS apps.

00:07:46   But the core mechanics of making iOS apps is not the thing that is nearly as exciting

00:07:52   as all the various other things that go into being self-employed especially.

00:07:58   And it's fun to find these new things to try and pull into your work, to try something

00:08:04   new and keep it fresh and interesting.

00:08:07   That if you don't, I feel like I just get bored.

00:08:10   And then I don't know what else I'd do.

00:08:12   This is certainly the skill that I have the most and would make sense for me to continue

00:08:15   to pursue.

00:08:16   But it's definitely something that I'm glad that I can add this diversity and sort

00:08:21   of vibrancy into my work by looking for little side projects, by looking for little hobbies.

00:08:26   And then in my own work, looking for, huh, what can I take from this experience and put

00:08:32   into my own work?

00:08:34   It also just gives your brain different outlets.

00:08:38   So for different types of work and satisfaction and challenge and creativity, all these different

00:08:46   types of work that we do serve those needs and provide different levels of fulfillment

00:08:51   all differently.

00:08:52   And so for me, I make apps and that satisfies my programmer brain.

00:08:57   I also do podcasts and I edit them fairly creatively.

00:09:02   And sometimes I even write blog posts.

00:09:06   And these are all completely different types of creative or intellectual outlets.

00:09:14   And if I don't do any one of them for a long time, I'm not as satisfied, I'm not

00:09:20   as intellectually satisfied and happy as if I'm satisfying all these different things.

00:09:26   Often and then I'll go in phases where I will get more or less into photography.

00:09:31   And I recently even started doing video attempts.

00:09:35   And this all serves multiple purposes.

00:09:41   As you mentioned, it is nice to have just the break.

00:09:45   But to me it's also nice to be able to develop different parts of your creative and intellectual

00:09:50   mind and then to exercise and satisfy those in different ways.

00:09:55   - And it's also probably just, it's a weird thing to say, but I feel like it's

00:10:02   also a discipline to think of for yourself of looking at our past experiences and trying

00:10:09   to see if there are any things in there that make us better at the job at hand.

00:10:16   So we're like, if I look at my job, it's like I'm trying to make apps, but I can

00:10:20   look at my past experience.

00:10:22   What experiences do I have that would make me distinctly good at this?

00:10:28   And where can I draw that from?

00:10:29   And it may come from things that aren't as obvious or aren't as straightforward.

00:10:38   In some ways I recently have been doing a lot of health and fitness apps.

00:10:41   And some of that I'm drawing from, obviously my own experience, I wouldn't say I'm

00:10:45   a huge person who, I'm like a gym rat who works at all the time, but I've had a fairly

00:10:50   active lifestyle for quite a while.

00:10:53   And it's like I can draw from those experiences to inform and make my products better.

00:10:59   Whereas someone who didn't have that experience, who'd never gone to a gym in their life,

00:11:03   couldn't really do the kind of apps that I do.

00:11:05   And that's just an example of what are the things that we do in our lives that we can

00:11:11   use as an unfair advantage.

00:11:13   Because most of being able to be successful, so often it is predicated on finding this

00:11:19   little bit of leverage that is somewhat unique to us that we can apply in a way that gives

00:11:27   us an unfair advantage over our competitors.

00:11:29   Because if we're just all the same, then I guess it's just completely random who's

00:11:32   going to win.

00:11:33   But if you can find a reason that's just like, here's this thing that I can do, like

00:11:36   I'm the person who has an active lifestyle, who's been making mobile apps for a while.

00:11:42   Apple introduces this new API.

00:11:44   I jump in and dive into it and start using it.

00:11:49   That narrows down the world of people who can do that thing.

00:11:52   And so looking back at our lives and being like, what do we do?

00:11:56   What are we interested in?

00:11:57   What hobbies do we have?

00:11:59   What does that look like?

00:12:01   Is it really, I think, a good bit of a mental discipline of that introspection is probably

00:12:07   a helpful thing to make sure that we're not missing some skill or ability that we

00:12:11   have that we could be leveraging somehow in our work.

00:12:14   - Oh yeah, because the business implications, so there was the intellectual and creative

00:12:20   satisfaction implications of having all these different skills.

00:12:24   That's one thing.

00:12:25   But the business side of this is also incredibly important.

00:12:30   It goes beyond just like, what do I know that other people don't know about making a new

00:12:35   type of app X into like, if you have a bit more broad or varied or specialized perspective

00:12:42   into the world, you will not only have skills that not every other iOS programmer has, but

00:12:48   you will also be able to identify opportunities and identify new markets, new kinds of apps

00:12:54   that can be made or markets that are incredibly underserved or badly served by what's out

00:13:00   there now.

00:13:01   You will see those before the whole rest of the world will ever see them because you'll

00:13:06   already be in that world.

00:13:08   Every time I go to the dentist, I always laugh at how incredibly bad their software looks

00:13:12   on the screen that's in the cleaning rooms.

00:13:16   It's like Windows 95 software.

00:13:18   I'm just like, you know, not a lot of iOS developers are dental hygienists.

00:13:23   And so they don't see this.

00:13:26   This is a totally underserved market.

00:13:29   And if you happen to be an iOS developer who's also a dental hygienist, you would see this

00:13:35   and you might be able to make better software that would help this market.

00:13:39   And that's an area where almost no one's competing.

00:13:42   And so this is like, there's so many different things.

00:13:45   Almost everybody has some need or hobby or skill in their life that is fairly unusual

00:13:52   among other developers.

00:13:55   And you know, use that.

00:13:57   One of the reasons I was able to develop all the overcast audio filtering stuff a couple

00:14:02   years ago is that I've been playing with audio my entire life.

00:14:07   Like I've always been obsessed with audio.

00:14:09   I was doing compression analysis and weird like attempts at horrible hacks and audio

00:14:16   processing since long before I was an iOS developer.

00:14:20   I've just always loved it.

00:14:21   I've always messed with it, I've always done a lot of research about it and known a lot

00:14:26   about it.

00:14:27   And it's just one of these things like that helped me out tremendously.

00:14:30   I could also take a decent picture sometimes.

00:14:33   And so when I made Instapaper and I needed an icon and I had no money to give anybody

00:14:36   else to make me an icon, I just took a pretty good picture of the pages of a book and I

00:14:41   put like a little stupid Photoshop border around it.

00:14:43   And in retrospect, it looked terrible.

00:14:46   But it was good enough for the time.

00:14:48   It was totally fine.

00:14:50   And I didn't have any choice.

00:14:51   I couldn't afford a designer at that time.

00:14:54   So I just did what I could with my existing skills, put it out there and it worked fine.

00:14:59   It was good enough.

00:15:00   And same thing like with screenshots, with a lot of icon design that I do inside the

00:15:05   app.

00:15:06   Like now, I still have my app icon that was designed by a real designer, Louis Mantia,

00:15:12   but all the icons that are in the app, I've designed myself because that's good enough

00:15:19   for my purposes.

00:15:20   I developed that skill to be good enough and it works.

00:15:23   And then I'm able to make new icons, to make adjustments, to change things like colors

00:15:29   and thickness and alignment and everything else, to make little tweaks without having

00:15:35   to go back and forth to a designer and pay a bunch of money because I have this skill

00:15:39   now.

00:15:40   Basically, the smartest thing you can do with these skills is like find ways to rope them

00:15:48   into your business wherever possible.

00:15:50   So that's not to say that you shouldn't have anything that's just randomly fun, but if

00:15:56   you have other skills that could be useful in your business or if you're looking to develop

00:16:00   some kind of visual artistry skill and you happen to make iOS apps, well, you know what?

00:16:04   You have a really great opportunity right there to tie those things together and to

00:16:09   design the stuff in your app using your new found visual artistry skills.

00:16:14   There are lots of opportunities that you will have as a developer to integrate multiple

00:16:18   skills in and I think what we're seeing in this episode is you really should and you

00:16:21   should consider learning different types of skills or experimenting with different types

00:16:26   of things that could benefit your apps.

00:16:30   We are sponsored this week by ZOJO.

00:16:33   Go to ZOJO.COM, that's X-O-J-O dot com, X-O-J-O dot com slash radar to find more and listeners

00:16:41   of this show can get 20% off any license with code radar 20.

00:16:44   ZOJO is a cross platform development tool for creating native apps for desktop, mobile,

00:16:49   web, and even the Raspberry Pi.

00:16:51   I'll tell you what, Raspberry Pi, I have never used one of those things, but I really want

00:16:56   to.

00:16:57   This is another skill that I feel like I should probably develop because it's like this little

00:16:59   computer for like 30 bucks and it's just, oh man, the opportunities there are endless.

00:17:03   Anyway, ZOJO will help you develop cross platform apps, desktop, mobile, web, and Raspberry

00:17:08   Pi that currently support Mac OS, Windows, Linux, iOS, and coming soon even Android.

00:17:13   With ZOJO you can write just one version of your app, say on the Mac for instance, and

00:17:17   then you can just check a check box and have a completely native Windows version as well.

00:17:20   It really is that simple.

00:17:22   ZOJO uses native controls so your app looks at home on every platform that it runs on.

00:17:27   You'll be able to build apps 10 times faster which will save you time and money.

00:17:31   This is also especially useful for indie developers right here because you can't afford like a

00:17:35   separate Android and iOS department.

00:17:37   No, you can just use ZOJO to write one app and you can cover all these different platforms.

00:17:41   It is great for everyone, newbies to professional developers.

00:17:44   It's currently used by over 300,000 developers worldwide from students to Fortune 500 companies.

00:17:50   So go take a look at their site.

00:17:51   You will see just how many companies you recognize who use ZOJO.

00:17:55   It's free to use and you just need a license if you want to build a standalone application.

00:18:00   So you can try it out, you can develop with it for free, but if you want to build a standalone

00:18:03   app, you need a license, go to ZOJO.com, that's X-O-J-O dot com slash radar to find out more

00:18:09   and listeners of this show can get 20% off any license with code radar 20.

00:18:14   Once again, ZOJO.com slash radar code radar 20.

00:18:18   Thank you so much to ZOJO for their support of this show.

00:18:22   So given the benefits that we're kind of extolling about having side projects and having these

00:18:28   things that you do to kind of build a breadth of skills and experiences, something that

00:18:34   does come to mind to me, though, is the difficulty often in starting a new project.

00:18:40   And so one of the things that made sense to wrap this up by kind of talking about that

00:18:45   process of having an idea for a project, a side thing, and then actually making it happen.

00:18:51   And what comes to mind to me is for a long time, I've always been a long time lover of

00:18:56   podcasts.

00:18:57   I've been in podcasts all the time, and it was just like a big part of my day.

00:18:59   And I always had in the back of my mind like, "Oh, man, I should get into that.

00:19:03   I should make a podcast.

00:19:05   I should do something for myself."

00:19:07   And for a long time, I didn't.

00:19:09   And the advice that I actually ended up getting, I think I'm pretty sure this was from back

00:19:12   to work from Erlen Mann, is he was like, "If you have something in your mind that you keep

00:19:18   saying to yourself, 'Oh, one day I'll do this.

00:19:20   One day I'll learn how to do that.

00:19:21   One day I'll kind of go through and build that discipline,' it's like, what you really

00:19:24   need to do is just make a time-bound goal and do that thing on a regular basis for that

00:19:32   time.

00:19:33   And at the end, you can decide, "Is this actually something I like?

00:19:36   Do I enjoy it?

00:19:37   Is this, or am I just sort of having this dream that I'm going to love it and I'll actually

00:19:42   try it and I'll hate it?"

00:19:43   And so for me, I started the podcast I did before Under the Radar, Developing Perspective.

00:19:47   I started it with this terrible Logitech USB headset microphone.

00:19:52   Don't buy into the lie that you need all this equipment or you need all these fancy things

00:19:56   before you can start.

00:19:57   You can almost certainly start with just what you have.

00:20:00   Your smartphone can do almost everything you could ever possibly need for a creative project.

00:20:05   And so just go with that.

00:20:07   And what I just said is, "Okay, I'm going to do an episode every day for, I think I said

00:20:11   about three weeks."

00:20:12   And so I did, which was 15 episodes, 30 minutes, or that was 15 minutes or less.

00:20:17   And so I'm just going to do 15, 15-minute episodes.

00:20:21   And if I can do that, and I get to the end of it, like, I can buy myself a good mic and

00:20:25   so on.

00:20:26   At that point, if I decide that I want to do it.

00:20:28   But I found it was really helpful to look at a project like that and say, "I just need

00:20:33   to commit to it, try it.

00:20:35   And then if I like it, great.

00:20:36   If not, I can move on."

00:20:38   For me, it turned out podcasting was great.

00:20:39   I enjoyed it.

00:20:40   And I did Developing Perspective for three or four years.

00:20:44   And I've been doing Under the Radar for over a year now.

00:20:48   Podcasting is something that has been useful for my career in terms of building a bit of

00:20:53   a brand and a personality online, as well as it's useful in other weird ways.

00:20:58   Like I said, I did a walkthrough video for Workouts++, and it involves a voiceover.

00:21:07   Like you're doing this voiceover work as I show how to use the app.

00:21:11   I did all the voiceover work in one take, mostly because I have done podcasts for so

00:21:17   long that speaking in an uninterrupted, hopefully vaguely coherent way is fairly natural now.

00:21:24   And similarly, having started podcasting, the prospect of doing public speaking was

00:21:29   a lot less scary.

00:21:30   I used to think that was just absolutely terrifying, that I'd be standing up on stage and I just

00:21:36   would have no words and I would just be standing there sort of dumbstruck with nothing to say.

00:21:41   I'm less worried about that now because I've built the muscle and the skill of sitting

00:21:46   down in front of a microphone and just talking for a while.

00:21:51   And I got all that out of actually just deciding that, "Yes, I'm going to try this.

00:21:56   I'm going to try it and I'm going to start it."

00:21:57   And then I did start it, and then it worked out.

00:22:01   And if I'd gotten to the end of that 15 episodes and said, "You know what?

00:22:04   Podcasting is not for me," it's like, "Okay, that's great.

00:22:06   Now I know that for sure," rather than kidding myself about one day maybe, some time, if

00:22:12   I'm lucky, if I have time, when I'm less busy, I'll be able to do it.

00:22:18   That day is never going to come.

00:22:19   And so if it actually isn't important to you, you just need to one day decide, "Yes,

00:22:23   I'm going to do this," make it timed out in short so you're not actually kidding

00:22:26   yourself and saying, "I'm going to do this for a year."

00:22:28   It's like, "No, maybe you'll do it for a couple of weeks."

00:22:32   And if you can do it for that amount of time, maybe you'll want to do it for longer.

00:22:36   - Yeah, I'd also say that it helps a lot to, not only to develop these skills and to

00:22:46   be creatively satisfied and to find new markets for apps and everything, it also helps to

00:22:54   use what you have when choosing what to build in your apps.

00:22:58   Use the skills that you have, use the experience, the wisdom, the equipment, if that's important,

00:23:04   to use what you have and to choose what to work on based on that.

00:23:07   So for instance, I have now a lot of knowledge about MP3s, audio, podcasting, how to process

00:23:17   audio, how to edit and create podcasts, how to play podcasts.

00:23:22   So I am in a unique position here that most iOS developers are not in to do additional

00:23:28   projects such as the MP3 encoder I'm working on, the chapter tool that I'm working on,

00:23:33   and also possibly down the road, a podcast editor app.

00:23:38   Those are all projects that should be on my roadmap and some of them are, but those are

00:23:44   all things that it would be an interesting idea and probably a good idea for me to leverage

00:23:48   what I have, you said you're wonderful, leverage, word familiar, leverage the knowledge and

00:23:52   experience and code that I have to direct my future efforts.

00:23:58   It wouldn't make as much sense for my next app to be a calendar app because I would have

00:24:05   no advantage over anybody else in making a calendar app.

00:24:10   None of my experience leads to that.

00:24:12   I have no existing code, no existing domain knowledge there.

00:24:16   I would have to basically be relearning everything just like anybody else.

00:24:20   Whereas if I made an audio editor, that's a really big complex thing that you could

00:24:24   charge real money for probably, but most people couldn't just jump into that.

00:24:29   If anyone else wanted to make that, they would have to first spend a while learning what

00:24:34   I already know, building code I've already written, and getting experience I already

00:24:39   have.

00:24:40   So as I'm choosing what to work on next, I have to think about what is a good idea for

00:24:44   me to work on next?

00:24:46   That goes into other things like I know how to market things that are related to podcasts.

00:24:51   I have an audience that cares about such things.

00:24:56   There's some kind of opportunities for integrations between what I already have and a podcast

00:25:01   related thing.

00:25:02   Whereas if I make a calendar app next, I have nothing.

00:25:06   I start from zero.

00:25:08   It really helps to use what you have to help choose what goes into your portfolio at all.

00:25:15   You're really good at this.

00:25:17   Everything you do recently has had a substantial watch and fitness component because you're

00:25:21   really good at watch stuff and fitness stuff.

00:25:25   And seeing that has, in a weird way, I've had to make peace with that.

00:25:34   In my mind, I look at the world with so many different types of development that I could

00:25:40   want to get into.

00:25:42   That there's so many things that I could, like a calendar app.

00:25:45   I have ideas for a calendar app.

00:25:46   I have an idea for almost every app.

00:25:49   I have a massive list of things that someday maybe I'd love to build.

00:25:54   I had taken a little bit of understanding to just look at myself and be like, "You

00:26:00   know what I should do though?

00:26:01   I should make the things that I'm uniquely good at and the things that I have some more

00:26:05   skills and experience at."

00:26:06   Because while it could be interesting and fun to make the other kind of crazy app and

00:26:11   go in that direction, the reality is I'm probably wasting my time if I go in that way.

00:26:18   Whereas if I do something that I have these abilities and skills in, then I'm not.

00:26:24   And it's also in a weird way, when I think about transferable skills, I think about how

00:26:31   in a weird way it's kind of a relief because it takes past failings or things that didn't

00:26:37   really work out and lets you look at them in a more positive light.

00:26:42   So I think about this YouTube video series about teaching people how to make watch apps.

00:26:50   It was this idea that I had.

00:26:51   I'd put it on YouTube and a lot of people would watch it and it would be big and exciting.

00:26:56   This new line of business for me, but a new big thing for me.

00:26:59   And it went nowhere.

00:27:00   Hardly anybody watched them.

00:27:01   It was ostensibly a failure.

00:27:05   But if I can look at it instead from a perspective of, "Take that experience, break it down

00:27:11   into the skills that I learned as a result from that," the learned skills are never

00:27:17   a failure.

00:27:18   The outcomes may have been failed.

00:27:20   They didn't go anywhere and they didn't really do anything.

00:27:23   But the things that I learned in the process of doing it is never wasted if I can find

00:27:28   a place to then put that into my work.

00:27:30   And then now I can look at my work now and say, "Yeah, here's the things that I can

00:27:34   do.

00:27:35   I'm going to make things that focus into that, that use all these abilities that I've

00:27:39   been building up over time, often out of things that didn't work out in the past, and then

00:27:45   apply that into a new way."

00:27:46   And that just increases the odds.

00:27:48   Because ultimately, these are guaranteed ways to be successful.

00:27:52   All we can do is just turn the dial up slightly so that we have a slightly better chance of

00:27:57   being successful.

00:27:58   We have a slightly better chance of making something impressive and awesome.

00:28:02   And this also goes towards diversity of income and resilience of your financial independence

00:28:09   too.

00:28:10   As you develop these other skills that are separate from the raw iOS app development

00:28:16   core skill that you're making your business, you then make it easier not only for you to

00:28:21   have alternate income streams if you get good enough into these things that you can actually

00:28:24   make them side businesses, but also when the next big thing comes along, suppose the next

00:28:30   big thing is some kind of combination of iOS apps, video production, and icon design.

00:28:37   If you already have the pieces necessary, you can jump right into the next thing, the

00:28:42   next kind of thing that comes around faster and better than other people can who are starting

00:28:46   from scratch or who have totally unrelated skills.

00:28:50   All of these things that we've been talking about, about how to basically be like us,

00:28:54   or at least how we'd like to be, these all fit together.

00:28:58   This is all part of one big puzzle here that if you have diverse skills from different

00:29:04   areas that you can bring together to make your iOS apps and possibly also have different

00:29:08   audience growth from them or different revenue growth or revenue diversity from them, that

00:29:12   all fits together into making a successful indie developer.

00:29:15   All right, and with all that said, we are out of time this week.

00:29:19   Thank you very much everybody for listening, and we'll talk to you next week.

00:29:22   - Bye.

00:29:23   [BLANK_AUDIO]