Under the Radar

59: Launch Day Diary


00:00:00   Hi, so it is about 830 in the morning on December 21st.

00:00:07   This is going to be something a little bit different than we usually do.

00:00:11   Today I am launching a new app.

00:00:15   It's an app called Workouts++, though at this point the world doesn't know that.

00:00:20   Just a few friends in beta testers know that.

00:00:22   And I thought it would be interesting to have a little running diary throughout the day

00:00:28   of what it feels like and what I'm doing on the launch day.

00:00:33   At this point I'm in the terror phase, I think it's terror and self-doubt phase of this,

00:00:40   where in about half an hour or so I'm expecting to do the actual launching part.

00:00:45   The app is kind of approved and ready to go, pending developer release in iTunes Connect.

00:00:48   So in about half an hour, I've said, about 9 a.m. Eastern is the time that I'd planned

00:00:54   to do my initial launch.

00:00:59   It is a little bit terrifying, obviously, to put that out in the world.

00:01:02   To not really know how it's going to be received, to not really know if people are going to

00:01:09   like it.

00:01:10   And while my initial feedback and response has been fairly positive, you just never know.

00:01:15   And I've done this enough times to know that this feeling is normal and natural, to be

00:01:19   kind of terrified and doubting yourself, like, "This is a good idea, is everyone going to

00:01:22   hate it?"

00:01:23   This is just normal and this is part of it.

00:01:26   That's where I am.

00:01:27   I've got everything I need for the launch ready at this point, in terms of I have a

00:01:32   blog post written, I have a couple of, this year I actually did, for this launch I did

00:01:37   a couple of YouTube videos, kind of walked through the app, and those are all ready.

00:01:40   And so this is in just like the waiting phase, where I'm just kind of waiting for 9 o'clock

00:01:46   to roll around and getting more and more anxious as we go.

00:01:49   But anyway, like I said, this is going to be an interesting, I'm not sure if this will

00:01:52   work, where this will go, but I just thought it would be interesting to record a couple

00:01:55   of little snippets, just throughout the day checking in, saying how things are going and

00:01:59   how I'm feeling.

00:02:00   And hopefully that's useful.

00:02:02   Alright, so now it is about 8.45, and I'm going through the process of setting up what

00:02:08   I kind of call, like, mission control for a launch.

00:02:11   So I've got Twitter over here, I've got my help desk system over here, there's like arranging

00:02:17   windows all over my screen.

00:02:20   Usually if I had a server component I'd have all the server log, but there's no server

00:02:23   component for Workouts++, so there's nothing there.

00:02:25   I've got a terminal window where I will be launching my blog post from, I've got the

00:02:29   App Store open, I've got the affiliate program console up, like the little thing you can

00:02:36   put affiliate links in your iTunes links.

00:02:38   I have that up because it has a real-time data feature.

00:02:42   It doesn't show you purchases in real-time, but it shows you links actually getting into

00:02:46   the App Store in real-time, so I have that up, which is just kind of like, it's probably

00:02:50   bad for my sanity, but good for my curiosity.

00:02:54   So I have that up and running, and I just kind of have all these windows set up just

00:02:57   so that I can kind of sit there.

00:03:00   And also, I just recently just wrote down a checklist, because inevitably as I get more

00:03:05   and more kind of anxious and excited about this, I'm going to forget steps that I want

00:03:09   to do, you know, things that I want to, places I want to put things, or steps, things that

00:03:13   I need to make sure are like turned on now that the app is turned on.

00:03:16   And so I have a little to-do list now just written down on a piece of paper in front

00:03:19   of me, and as I think of things, I write it down so I don't have to remember it in the

00:03:23   moment.

00:03:24   All right, it's 851, and I realized something that I should probably mention too that's

00:03:30   a bit silly, but something that I do nevertheless.

00:03:33   I'm wearing my, like, I don't know if I'd call it my shipping uniform, but I have a

00:03:37   particular like pair of set of clothes that I like to wear on days that I've shipped things.

00:03:41   Not because I'm particularly superstitious, like that's not really for that reason, it's

00:03:45   just like I have such positive associations with this outfit that I feel happier if I

00:03:50   wear it, and so it makes, you know, on a day when it's a bit more stressful.

00:03:54   It's nice.

00:03:55   And so it's my, I have what I call my Captain America Daring Fireball shirt, which is the

00:03:58   gray one with just the star in the middle, with no words.

00:04:02   And on top of that, I have my 2010 WWDC, I should call it like the light cloth jacket

00:04:09   that came with that, and that sort of uniform is, I have a lot of positive associations

00:04:14   with it.

00:04:15   I've worn it on various occasions that have worked out well for me and that I have kind

00:04:19   of nice feelings with, so it's like, this is kind of funny when I'm getting dressed

00:04:22   this morning that I feel like I'm like some kind of major league pitcher or someone who

00:04:26   has a particular thing that they need to do.

00:04:27   It's like, you know, I'd be fine if I didn't launch in my shipping outfit, but it is something

00:04:32   that I wear nevertheless.

00:04:33   All right, about eight minutes to go.

00:04:35   All right, it's 8.53 now.

00:04:38   I probably shouldn't care as much about this as I do, but I've just been spending the

00:04:43   last few minutes just writing and rewriting the tweet that I'm going to send to like kind

00:04:48   of announce it.

00:04:51   It's amazingly how difficult writing like 120 characters description is, where you want

00:04:56   it to be short and punchy and attention grabbing but concise.

00:05:00   Like right now I have just, I'm delighted to introduce Workouts++, a fully customizable

00:05:04   workout app for the Apple Watch, which I think is what I want, and then just a link to the

00:05:08   app in the store, because if I do go make it too wordy or complicated, then it's harder

00:05:13   for people to scan.

00:05:14   And really, all I want people to do is click on that link.

00:05:15   So I want to keep it like short and punchy, and then have them like, here, go and look

00:05:19   at this if they want it.

00:05:21   But you know, never as much so much thought been put into just 120 characters.

00:05:26   All right, it is 8.59.

00:05:31   I'm watching a clock tick the seconds towards nine o'clock.

00:05:36   The funny thing about launching an app is that it's actually kind of anticlimactic because

00:05:40   like you hit the button to release it out into the world.

00:05:43   And then it doesn't actually go out into the world right away.

00:05:45   There's always this lag and caching delay that happens in the App Store.

00:05:51   And so you kind of hit go.

00:05:54   And then you just kind of sit around for hopefully a few minutes, you know, sometimes it can

00:05:58   be a couple hours, which is a nightmare.

00:06:01   But hopefully, it'll just be a few hours or like a few minutes, like 15, 20 minutes or

00:06:06   something like that.

00:06:07   But see, here we go.

00:06:08   It is now 8.59.

00:06:09   So 10, 9, 8, 7, gosh, 6, 5, 4, 3, 2, 1.

00:06:11   And it's nine o'clock.

00:06:13   So the app is now on its way to being released and out in the world.

00:06:31   Wow.

00:06:32   All right.

00:06:35   So we'll check back in whenever the app actually seems to have propagated in the App Store.

00:06:41   So I'm just going to be sitting there constantly refreshing the App Store, trying the link

00:06:46   that I got from iTunes Connect and just keep trying it until it works, I guess.

00:06:51   Nine o' nine a.m. and I'm just sitting here reading the word "item not available."

00:06:57   The item you've requested is not currently available in the US App Store over and over

00:07:01   and over again.

00:07:02   I just keep hitting refresh, waiting for it to propagate, which I knew would happen, but

00:07:09   is frustrating and annoying, nevertheless.

00:07:14   It's one of these tricky things where I think, like, should I have, you know, like, hit the

00:07:18   button to release like a while ago, but then you have other issues because then it's like

00:07:23   out in the world, but you're not really like responsive and on top of it.

00:07:28   So I think this is probably the best way to do it.

00:07:29   And hopefully it just doesn't take too long.

00:07:31   But I will say reading that, you know, your item is not available over and over and over

00:07:35   again is a little bit frustrating.

00:07:38   Oh, the "not available" has been replaced with a loading label with a spinner that doesn't

00:07:48   end.

00:07:49   So that seems like progress.

00:07:51   Okay, 9 13 a.m.

00:07:55   It is now loading correctly on the iPhone, but not in iTunes.

00:07:59   So we are getting closer, probably any minute now.

00:08:03   All right, 9 17 a.m. and the moment has come.

00:08:09   I'm about to publish my blog posts, send out my tweets and sit back and see what happens.

00:08:17   It's a real thing now, I guess.

00:08:19   It's like crossing the Rubicon can come back, which is good and bad.

00:08:23   Good in the sense that it will finally be out there.

00:08:25   When you work on something for so long, you get so in your head about it and go back and

00:08:31   forth about if it's good, if it's bad, what people will think.

00:08:34   You know, now you're actually getting to the point that it is what it is.

00:08:37   It'll either be good or it won't be.

00:08:39   And we'll find out in a moment.

00:08:40   So here I am.

00:08:41   I'm sending out the tweets, publishing the blog posts.

00:08:47   And we're away.

00:08:51   Wow.

00:08:52   All right.

00:08:54   Let's see what happens.

00:08:57   Okay.

00:08:58   9 24 a.m.

00:09:00   Initial reactions are a bit I don't even know what to say.

00:09:05   It's like it's always so weird when you get like you start getting questions back, which

00:09:09   is great.

00:09:10   Like, you know, people interested in the app, trying it out.

00:09:13   It's like overall, I'd say generally positive for the first 10 minutes.

00:09:17   Obviously, 10 minutes doesn't really make a nap.

00:09:21   But it's definitely just kind of a wait and see, I guess.

00:09:26   You know, in general, I think it's an app like this.

00:09:28   So I work out.

00:09:29   Plus it's all about like this highly customizable workout app.

00:09:32   So it's like, if you need it, or you know, if you're the kind of person who would use

00:09:35   it, you'll know it.

00:09:36   And if not, it's like, of no use to you, which is definitely something that I think I'm seeing.

00:09:42   9 32.

00:09:44   Um, yeah, it's just out in the world, I guess.

00:09:50   I had my first review published about it on Mac stories, which is always a bit of an honor.

00:09:59   I mean, it's the best way to say it.

00:10:00   It's like it's just crazy to read someone, you know, sort of give a thoughtful rundown

00:10:06   of your app, how they use it, how they might have it like it.

00:10:11   In this case, it was a very positive review, which is super cool to hear.

00:10:16   I will say I always read those reviews that with in the back of my mind, there's a little

00:10:20   bit of apprehension, just because you just it's like, you never want to if they miss

00:10:26   something or they don't like it, like there's always that kind of funny thing.

00:10:29   But um, in this case, it was it was lovely.

00:10:32   And John, before he wrote it, it was very kind.

00:10:38   But it is always kind of funny to read.

00:10:39   Now I just kind of sit back and wait.

00:10:41   We would think about putting an app out into the world is that there's honestly not much

00:10:46   to be done in the near term is less, you know, suddenly you're flooded with bug reports or

00:10:50   problems or issues, but so far, so good.

00:10:56   Now also starts the period where I'll start refreshing the top charts kind of compulsively,

00:11:04   even though they tend to take a long, long time to actually update.

00:11:08   So like not showing up there for even like a day doesn't really mean anything in terms

00:11:14   of your first day sales.

00:11:16   But especially given that the app is kind of expensive, I mean, expensive, but I guess

00:11:21   depends on what you mean.

00:11:22   It's $4 now it'll be $5 after January 2, but there's a good chance it won't rank too high

00:11:28   in that kind of way because it's not a it's not gonna have quite the same volume.

00:11:32   But I'll nevertheless, I'll just sit there refreshing those pages over and over again,

00:11:36   hoping to see it show up.

00:11:39   Okay, it is now 10 o'clock.

00:11:42   So about an hour since the app hit the App Store.

00:11:47   Things are good.

00:11:51   About what I would have expected maybe hope for, if I'm honest, I kind of wish there'd

00:11:54   be a little bit more interest in the app.

00:11:57   But I mean, who knows?

00:11:58   It's also there's so many confounding variables.

00:12:00   It's like the week before Christmas, people are probably on vacation more, which is, you

00:12:05   know, fine.

00:12:06   It's I launched at this time of year, just because obviously, it's a good thing for New

00:12:09   Year's resolutions and that type of thing.

00:12:11   But it's definitely a slower time.

00:12:13   So there's not quite as much attention, perhaps, which is a weird thing to say, like, it's

00:12:19   a bit presumptuous to be like, Oh, I don't deserve all this attention.

00:12:22   But nevertheless, you know, that's certainly how I you always hope for a lot.

00:12:27   But the response has been positive.

00:12:29   It's been kind of fun going back and forth with people on Twitter about, you know, what

00:12:35   their hopes are for the apps and expectations.

00:12:37   I just had somebody who said that they might be using it soon to when they go and run a

00:12:42   marathon, which I've QA'd the app quite a lot.

00:12:47   And I've had some pretty long running workouts to test it out.

00:12:51   That is a little bit terrifying to me.

00:12:52   So someone using my app while they go out and run a marathon, just in case something

00:12:58   did happen to go wrong.

00:13:00   But you know, certainly encouraging, nevertheless, that they like the concept that much that

00:13:04   that's what they would do.

00:13:06   Okay, so it's about 1030.

00:13:08   And things are settling down.

00:13:10   I'm asked, just on Twitter, if there were any questions people had about what it's like

00:13:15   to launch a app that I thought might be interesting to address on, you know, in this little, I

00:13:21   guess, audio diary.

00:13:22   Um, I had someone ask, how do I time things given how unreliable app store propagation

00:13:28   can be?

00:13:30   And you just kind of guess.

00:13:32   In my experience is usually pretty good.

00:13:35   And you just kind of hope for the best.

00:13:36   I found that it's better to manually release an app at a particular time.

00:13:40   So in this case, I released at nine o'clock.

00:13:43   That's generally better than releasing it earlier.

00:13:46   And then like the night before, which has some benefits, then you just kind of have

00:13:50   this out in the world when you're not really able to be responsive to customers or problems

00:13:57   or issues or promotion.

00:13:59   And so in general, I prefer to not put it out too much before.

00:14:03   I've definitely done something where rather than like this morning, I did it at nine o'clock.

00:14:06   I've definitely done it at like seven in the morning, right in the morning, East Coast

00:14:10   time, then you have a bit more control over it.

00:14:12   But you just kind of hope for the best honestly.

00:14:15   And sometimes it works.

00:14:16   Sometimes it doesn't.

00:14:17   I had someone ask about a kind of initial wave of feedback you get, which is interesting.

00:14:25   Like it's definitely this blessing and this curse where you kind of, you A, you find out

00:14:29   the gaps in your app.

00:14:31   You know, so obviously the things and really even moreover, the gaps in your communication

00:14:35   about your app.

00:14:36   So like the biggest feedback that you get, if someone asks you if your app has a feature

00:14:41   that it does have, then in some ways you've clearly like somewhere in your marketing,

00:14:45   you haven't been clear about how the app works or features.

00:14:49   And so it's good to get that feedback so you can update your marketing.

00:14:54   Otherwise you just wait to hear from people because you get this reaction about, you know,

00:14:58   it's like you can no matter how much you think about an app ahead of time, it's definitely

00:15:03   always coming at it from your perspective and your view.

00:15:06   And you start to get other people's perspective of like things they would like.

00:15:08   I mean, my favorite feedback I always is I love the app.

00:15:11   I wish it did X because that is coming from a place of like, they're, you know, they're

00:15:17   using it in a way that, you know, they like it.

00:15:20   They like it this much of it.

00:15:21   And then they wish it did this other thing, though the reality is that kind of feedback,

00:15:26   especially for an app like a workouts app is really the quality version of that is really

00:15:30   going to be coming in the next like week or so after people actually use it for workouts.

00:15:33   Because I think the workout app is like those people have hopefully downloaded it and you

00:15:38   know, they're not really going to know if it works for them until they've gone out and

00:15:40   done it a few times.

00:15:43   Let's see other questions.

00:15:47   How am I coordinating with the press?

00:15:48   If I'm honest, I mean, I have a couple of people who I know in the press who I have

00:15:54   reached out to this time of year, like I was saying a little bit ago, it's a really tricky

00:15:59   time, I think because people are so tied up with a lot of end of year stuff.

00:16:03   And so it from a press perspective, has not been a particularly full, like full court

00:16:09   press in that way.

00:16:10   Like it's very much more of just like a, I've reached out to a few people I know, I'm making

00:16:14   sure that I'm very available.

00:16:15   Like if someone emails me or tweets me or reached it out to me in any way, I like I'm

00:16:18   trying to be very responsive.

00:16:19   But I'm not really be doing anything more than that.

00:16:23   I had someone ask if it so I wrote this app in Swift, if I expect to continue doing that

00:16:30   going forward, I do, I expect to write all my new apps in Swift from here on out.

00:16:38   Getting into the reasons why is off would be a whole other would be a whole episode

00:16:40   unto itself.

00:16:42   But I expect to do it mostly like the short version is, this is clearly where Apple is

00:16:46   going and if this is where I'm going to set up my tent and make my living, then I need

00:16:50   to just like get on board with that.

00:16:52   Whether it's my preference or my ideal or not, that doesn't, it's kind of completely

00:16:55   irrelevant.

00:16:56   And ultimately I just need to get on the bus because otherwise I'll get left behind.

00:17:01   All right.

00:17:02   It is now 1105, so a couple hours after launch and I'm going to walk away from my computer.

00:17:12   It is a kind of a funny thing when you just, I don't even know how to describe the feeling

00:17:17   of just this.

00:17:18   It's just like nervous energy, like bubbling around, like just sort of like you keep checking

00:17:24   things even though there's nothing really changing.

00:17:26   Like okay, I can see right now there've been 519 clicks on one of the links that I put

00:17:35   out there.

00:17:36   Okay, that's great.

00:17:37   I can reload it and see there are 558, there's more people, but like that doesn't mean anything.

00:17:44   It's kind of meaningless.

00:17:45   And so I'm just sitting here refreshing things that don't really matter or change.

00:17:50   And so this is usually the part of the morning where I will be like, okay, I need to get

00:17:54   up and walk around.

00:17:55   I guess maybe what I really should do since I made a workout app, maybe I should go for

00:17:59   a walk and start a workout running while I do it.

00:18:03   All right, now it's about one o'clock and things are just settling down probably I'd

00:18:10   say.

00:18:11   I'm sort of, it was hard to actually take a break from watching and monitoring everything.

00:18:18   One trick I do usually try to do, I went and had lunch with my family upstairs.

00:18:23   I work from home and so it's something I can do every now and then, but especially on a

00:18:27   launch day, it's nice to take a step back from the computer and kind of force myself

00:18:31   to not just watch numbers changing.

00:18:35   So that was good.

00:18:37   Now it's just sort of settling in, getting a lot of feedback in the way you expect.

00:18:42   And one thing I will say that I've definitely learned is to try to be very careful about

00:18:48   what you say on lunch day, because it's easy to kind of be like, someone asks the feature

00:18:51   is like, yes, of course, that, that, that, that too, of course.

00:18:54   And instead to try and just be a bit more thoughtful.

00:18:56   Like obviously some of the things people are asking for are things that I was expecting

00:18:59   to do anyway.

00:19:01   And so it's not a problem to say like, yep, that's on the roadmap on something that I'm

00:19:05   working on something I'm thinking of doing.

00:19:08   But it is, you know, definitely don't get too carried away is probably some good advice.

00:19:12   But yeah, from here on things, I'll probably settle down a bit.

00:19:15   I'll probably check in once or twice more in the day, but you know, now things are out

00:19:20   and it's just sort of in the world.

00:19:22   I still keep checking the app store and haven't showed up in any of the charts, which is fine,

00:19:25   I guess.

00:19:26   It's always a bit discouraging because it's like, you never really, it's like the reason

00:19:30   I want to show up in the charts is mostly just like, is anybody actually buying it?

00:19:34   Because you never really know until you show up in the charts, but all indications point

00:19:39   to that that is something that is happening.

00:19:41   So I'm not too worried, but I will definitely feel better once I see, even if it's, you

00:19:45   know, 150th, like all the way at the bottom of the chart, but it's just kind of that last

00:19:51   confirmation step.

00:19:52   All right, it is now 2.45 and I finally started showing up in the charts.

00:20:02   The app appeared first at 53 in the top paid chart for the health and fitness category,

00:20:09   which is completely meaningless and utterly useless because obviously that means nothing

00:20:15   to me.

00:20:16   I have no idea what that means sales wise.

00:20:18   And because as best I can tell, like sales are kind of this sliding, moving average scales

00:20:24   situation thing.

00:20:25   It doesn't really mean anything at all, but it means one thing.

00:20:30   And one thing that makes me very glad, it means that at least one person has bought

00:20:34   the app because you wouldn't rank at all if that is not the case.

00:20:37   Well, obviously I kind of knew that someone had bought the app.

00:20:39   There is something assuring about that and nice.

00:20:44   And so it's kind of cool.

00:20:45   At 53, hopefully it inches its way up at this point and kind of peaks a little bit higher

00:20:52   than that hopefully, but we'll see.

00:20:55   I don't really know where to go with an app like this.

00:20:59   It's paid up front, which I did largely because I figure if you have an Apple Watch in order

00:21:05   for this app to be useful to you, like you're a narrower group.

00:21:09   And then if you don't want to use the built-in workout app, like you're even narrower still.

00:21:14   And so my addressable market is just so much narrower that in order for it to make any

00:21:18   sense financially, I need to do, you know, sort of have a reasonably high price.

00:21:25   And so I went with paid up front, which certainly slows things down a little bit.

00:21:28   But encouraging to see certainly that it's up and it's ranking and now I can just kind

00:21:34   of keep an eye on things and see where they go from here.

00:21:37   All right.

00:21:38   Now I think it is time has come to wind down this audio diary of today and close out with

00:21:47   my last few kind of closing thoughts.

00:21:48   Now that the app is out, it's successful.

00:21:51   There weren't any crazy bugs or issues or things.

00:21:55   And so overall it was a pretty good day.

00:21:57   Before I kind of wrap up with my closing thoughts in summary, I would like to thank this week's

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00:22:41   things to.

00:22:42   You can monitor contact forms, e-commerce check-ins, logins, all kinds of things.

00:22:46   I coincidentally even used them last week to try and work out when AirPods were going

00:22:52   to be available.

00:22:53   I just pointed Pingdom at the store page for AirPods and said, you know, this page should

00:22:59   contain the word "unavailable."

00:23:00   And as soon as the word "unavailable" disappeared, I got a notification from Pingdom saying that

00:23:05   it was time for me to go and order my AirPods, which is obviously not the usual commercial

00:23:10   application for something like this, but it works great.

00:23:13   They're a very reliable service.

00:23:15   I've never had any problems with them.

00:23:17   And all you need to do is point them at a URL and they'll take care of the rest.

00:23:20   So if any of that sounds good to you, head over to Pingdom.com/Radar.

00:23:24   Get a 14-day free trial.

00:23:25   And if you use the code radar, you'll get 50% off your first invoice.

00:23:29   Okay, so closing thoughts about today.

00:23:34   It's a weird thing to say, but overall, I would say that I'm glad that the launch went

00:23:41   well and was successful.

00:23:42   It did what it...it went as well as could be expected from a technical perspective.

00:23:47   The response has all been fairly positive.

00:23:49   You never know if you're going to get a lot of negativity on launch day, and thankfully

00:23:53   I haven't had any of that.

00:23:54   If I'm totally and brutally honest with myself, I do think I'm slightly disappointed just

00:24:01   in terms of the volume of response.

00:24:04   It's a weird thing to say.

00:24:05   The app is, I'm sure, it's doing well, but I think in the run-up to launching an app,

00:24:13   you put so much time and energy and effort into it that you always kind of...you can

00:24:18   start getting ahead of yourself and start having these kind of wild expectations or

00:24:22   dreams about something.

00:24:24   And it's going to be hard for those to be realized in a practical way, especially in

00:24:29   the modern app store and with kind of the constraints on it and the time of year and

00:24:33   all kinds of things.

00:24:34   I mean, there's always going to be a lot of excuses or explanations that I could come

00:24:37   up with for why it went as it did.

00:24:39   And obviously, this is a bit early too.

00:24:41   It's just the first few hours.

00:24:42   I mean, the app has only been out in the world for a couple of hours, but you kind of want

00:24:46   that first launch to feel good.

00:24:49   And like I said, I'm not disappointed in so far as it went nowhere, but you always

00:24:54   kind of in the back of your mind maybe have this hope of it just kind of running away

00:24:59   from you and being bigger than you expect.

00:25:02   It's like...and I wouldn't say like I'm underwhelmed by the response, but maybe I'm just like exactly

00:25:07   whelmed.

00:25:08   Like this was...and I'm not over or under what I was expecting.

00:25:12   It was just sort of right there, which is in its own weird way disappointing, but not

00:25:16   disappointed if that makes any sense.

00:25:19   But yeah, so we'll see where we go from here.

00:25:21   Now begins the actual process of collecting all this feedback, taking it in and analyzing

00:25:27   it, working out what makes sense to make changes in the applications, going back and working

00:25:31   on all of my other applications that have been kind of in a bit of more of a holding

00:25:35   pattern as I focus so much on Workouts++, though for Monastar, I won't start that until

00:25:40   tomorrow just because I'm a bit fried after today.

00:25:45   It's just a lot of emotional and sort of anxious energy that goes through you that I doubt

00:25:50   it would be any good at actually developing.

00:25:54   But yeah, this is what a launch day looks like.

00:25:57   Hopefully that was useful or interesting to you.

00:25:59   Obviously this is a very different episode than we normally do on Under the Radar.

00:26:03   Marco is not even here, but I thought it would be something that would be interesting to

00:26:08   do and to talk about and to try something new.

00:26:11   Both as a creator, I can say that it's always fun to do something new and different just

00:26:14   because it allows me to kind of get outside of what I normally do and try something.

00:26:22   Hopefully as an audience you find that useful as well.

00:26:24   But otherwise, you know, probably be back to when we normally schedule programming next

00:26:28   week.

00:26:30   But now we have Workouts++ out in the world.

00:26:34   If you listen all the way to this and you want to check out the app, I'll definitely

00:26:36   have a link to it in the show notes.

00:26:38   It's a workout tracker for the Apple Watch that I'm quite fond of, as you may have guessed.

00:26:44   If you do any kind of working outs and want some customization, it's a great place to

00:26:47   do that.

00:26:48   Alright, thank you so much for listening.

00:26:50   Bye.

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