31: Today’s App Store Announcements
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Welcome to Under the Radar, a show about independent iOS app development.
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I'm Marco Arment.
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And I'm David Smith.
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Under the Radar is never longer than 30 minutes, so let's get started.
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So today we wanted to talk about these interesting changes that were announced about the App
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Store today.
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As of the time we recorded, they were announced about an hour ago.
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Apple has officially recognized the speed of app review times being improved, some updates
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to the auto-renewing subscription plans
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and some expansions of capabilities to subscriptions
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And then number three is they've announced
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that search ads will be coming to the App Store.
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What do you say we talk about the subscription changes?
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So as best we can tell-- and there's a great page.
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We'll have a link to it in the show notes--
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of the what's new in subscriptions
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that Apple's laid out.
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So there's some good color you get from Phil's interview,
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but the real meat of it is on developer.apple.com.
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And it seems like there's two or three big deals.
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One is that you can now essentially offer auto-renewing subscriptions in any app type.
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This used to be really somewhat of a vaguely defined rule,
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but you had to be a magazine or a cloud services company or a dating site,
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I think were the three things that you could do.
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Yeah, it was always--this rule has always been very vague.
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It used to only be, like, periodic content.
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First, it used to be able to be Newstand,
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like in the very, very first implementation of it,
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back in 2011.
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And then it kind of expanded to be like,
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well, it could be Newstand or it could be
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a handful of things that had like, you know,
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recurring costs like cloud services company.
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Like I know Evernote started using it very early on
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for their premium service and it was the kind of thing
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where you could apply to do it
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and you could submit an app that did it
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and it seemed fairly inconsistent
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as to what got through App Review for that and what didn't,
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and what counted as an ongoing service or ongoing content
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and what didn't count.
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And so it was always very kind of risky
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to attempt to do that if you were just an app
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that wanted subscription revenue for some other reason
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outside of those narrowly defined boxes.
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- Yeah, and so now that seems like those kind of criterias
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are going away and any app category or type is available?
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I think, I mean that honestly,
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that's still left a little bit vague
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in the language on the page.
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It's still left a little bit vague.
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It's still kind of sounds like,
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okay now any app category can do this,
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but you still should be offering some kind of like
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ongoing service backing it
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or some kind of ongoing content delivery.
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So it's still a little like,
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so if you just made like a really good calculator
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that didn't have a service behind it.
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It's not entirely clear that you would be allowed
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to subscription price it.
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- Yeah, and I think that is probably
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the most significant thing to note,
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is that it does seem like the,
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like on the developer page they're talking about
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the types of auto-renewable subscriptions
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are for content or for services.
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And so it doesn't sound like in the sense of
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if you wanted to just say like,
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here's my app and you will pay me,
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whatever, a few dollars a month, a year to use this going forward, that you would be
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There'd have to be something that you were giving the user on an ongoing basis.
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And I'm sure there's many ways around that.
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You can just kind of structure something in your app that will check that box.
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But it doesn't sound like if you were just trying to do a general purpose, if you want
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to use my app, you have to pay. That doesn't sound like that's quite there, but it's
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expanding it certainly more, and I imagine as this gets rolled out and people start sort
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of pushing the edges of it, we'll have a better understanding of exactly what that
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means. But at the very least, more people are going to be able to do subscriptions than
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could do subscriptions before.
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- Yeah, and it seems like the implementation of them
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is certainly improving, but it seems like it's based on
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the auto renewing subscription type
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that we've had since 2011.
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You know, it's still, it isn't like some kind of separate
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app store payment structure, like you know,
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free versus paid up front, like it's not gonna be like
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automatic, it seems like it's going to be a lot more like
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what we had before, which is here's an in-app purchase type,
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you have to, as a developer, you have to code the support
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for this in-app purchase type in your app,
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you probably have to write the backing service
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to validate them, I'm sure there's gonna be like,
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I'm sure there's companies that will do that for you
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for a fee, but you are still kind of manually
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implementing this in your app, so it's not as easy as,
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if you have a paid app, a paid upfront app,
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you literally just set a box in iTunes Connect saying,
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this app costs X dollars, and you don't have to deal
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with anything else ever again, in relation to collecting
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money from people, it's not gonna be that easy,
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it's still an in-app purchase that you have to code for,
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you have to account for in your app.
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Ultimately, I think this is the better way to do it
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because this gives you flexibility in the app
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to do things like, what if you wanna have some amount
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of your app's functionality or content be available
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without subscribing, and then have some other section
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of it be available with the subscription.
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Then this allows you to set that balance yourself.
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So that, I think, is the right way to do this.
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Ultimately, though, this is, assuming that they will allow
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all apps to use this, which again, the wording is kind
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vague, I think it boils down to this one sentence on the page on their site which says, "Although
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all categories of apps will be eligible, this business model is not appropriate for every
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app." So I guess it depends on their definition of eligible and appropriate. Does that mean,
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does appropriate mean they don't recommend we do it or does appropriate mean they won't
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let us do it? So that's again still unknown. But I think subscription pricing is a really,
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interesting compromise to what developers have been asking for in the App Store for
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a long time, which is like, you know, upgrades, trials, some kind of way to make money from
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people ongoing. Because software, as we've discussed before, you know, software, people
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expect ongoing functionality. They expect updates. They expect bug fixes. They expect
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you to be putting in effort to improve and fix your software over time for them. And
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And so when they pay for it, they expect,
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not only am I paying for this software to use now,
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I'm paying for upgrades forever.
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That's basically, as much as developers like to
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fight against that with things like different versions
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and paid upgrades, the way people perceive it is,
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I pay for this thing and therefore I expect updates forever.
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And so to try to track the balance between
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what users want, which is paying either zero or one time,
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and then getting things forever,
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and versus what we need, which is ongoing revenue
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to fund the development of these ongoing things
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and to fix things over time and to improve things over time. Subscriptions, I think,
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are a really good compromise there because, look, we're never going to get paid upgrades
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in the App Store. We're never going to get automated free trials. They're giving us the
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system now. They gave us in-app purchase at first to kind of first semi-simulate free
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trials and types of upgrades, sort of, and now they're giving us subscriptions to basically
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replace ongoing upgrade revenue.
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And there's some ups, there's some downs,
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but I think it's pretty clear, this is Apple's message.
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This is them saying, we're not giving you
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those other things, this is what we're giving you,
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figure out a way to make this work for you,
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or to make the other stuff that we already offer
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through in-app purchase work for you.
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And there's, the user side of this, of course,
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is a big question mark, but the developer side of this,
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I think, is very, very clear now,
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is if you want ongoing revenue for people who just use
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your app, if you want ongoing revenue,
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you need to either find a way to convince them
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to pay for a subscription price like this,
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or you have to do something like advertising,
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where you just kind of automatically
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get paid with usage of your app over time.
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I don't know, what do you think?
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It's definitely a mixed feeling that I
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have when I saw this news, because on the one hand,
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I'm very glad that something is happening.
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I mean, we've talked about, for many episodes,
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there's a lot of things that feel not great
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in the App Store, and for years,
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it's felt like nothing was ever gonna change.
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What we had is just what it was,
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and that's where it was gonna be in eternity.
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And I'm very excited that things are changing,
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that whether this is a result of Phil Schiller
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taking over the App Store more fully,
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or if it was just time for this to happen,
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or whatever the reason, something has caused this,
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like changes to start happening.
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The things are starting to sort of bubble up
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in the app store and are changing,
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which overall I'm pretty excited about,
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'cause I think things weren't in a great place,
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and I mean, you never know,
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it could be worse overall in the end,
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but I'd rather have, I'd rather sort of find my way
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in a store that was evolving and changing,
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'cause in a lot of ways, like being a small developer,
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there's a lot of benefits when things are more in flux because I can try things out
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with much less overhead and kind of dive in and there's less risk than if I was a bigger
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company. I can be a bit more flexible and agile in that way. So overall, I like that.
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I'm not sure if an expansion of auto-renewable subscriptions is fundamentally going to improve
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the situation in terms of making a viable business in the App Store.
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I think the types of applications where it will make sense exist, but they are more and
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more limited.
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And the thing that I worry about as a user is if this is where software goes, but like,
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if all of my software requires an ongoing subscription to have, there's a very, I think
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you'll hit a fatigue point with that, where customers won't want to download software
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or new software if in their mind it's going to come with it a monthly charge of a dollar
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a month or whatever it is on their iTunes account every single month in order to use
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any of the apps, and if they stop paying, all of a sudden all their apps stop working.
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And so I would imagine a lot of customers would push against that, and in many ways
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that could push even stronger pressure towards the just sort of like software being free
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model where the expectation is that it'll be free. And the reality is in the App Store
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right now, I mean, this is my own experience from trying every business model known to
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man is that the most success I've ever had is in the just sort of give it all away for
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free and put ads in it model, which I don't love. But I have a hard time believing that
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the percentage of my customers who would be willing to pay a non-insignificant amount.
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One thing that I'm very curious about is there's a bunch of stuff in here about 200 different
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price points and you can specify different price points in different territories and
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there's a lot more flexibility there.
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I'm really intrigued to see if we're going to get something where the payments that we
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we are charging can be lower, or like in a way that charging somebody a couple of dollars
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a year may be a bit more palatable than charging them a minimum of 99 cents per month, which
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I believe is in the current form of auto-renewing in-app purchases. That's the lowest tier
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you could do, is a dollar a month. And maybe I'm being a little hard on my own software,
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But I don't think a lot of people would view a lot of what I make as worth more than that,
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where they're paying $12 a year for it.
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But maybe they would be willing to pay a few dollars a year for it.
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And so if there's those types of things, that's interesting to me.
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And I'm also quite interested in the way that in-app purchase or auto-renewing in-app purchase
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has a lot of flexibility in it, like the actual fundamental API as it exists today and I imagine
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going forward, where it has built in support for things like free trials and bonus periods
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and things where you can have a bit more flexibility about the way someone is being onboarded into
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paying for your software or for your service.
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So that's certainly nice in terms of a lot of people have been asking for years for free
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trials on the App Store and with in-app purchase you can sort of get there.
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how that goes, like, is going to be an interesting thing to navigate an app review of. App review
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typically doesn't allow your app to be, have a time-limited free trial, but you can sort
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of get around that if your app is tied to an online service, and so will we be able
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to work something out there, but, like I said, overall, it's kind of this weird mixed feeling
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of, "I feel like I'm glad that this is changing, I really hope this isn't the only change that
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we're going to see in the near future, but I think it's a good thing overall that it's
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happening. And the reality is, even if maybe only a very particular genre of application
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will now be made more viable, maybe that's enough. It doesn't have to benefit me or you
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necessarily, but if all of a sudden there's a few hundred developers who can now make
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a viable run at the App Store, that sounds great overall.
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- Yeah, I mean, and as you said,
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I don't think this is going to address,
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there are basically two challenges
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that developers face for monetization in the App Store,
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two big ones, one of which, one of those challenges is
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when people do want to give you money,
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our options for how to collect that money have been limited.
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And this addresses that head on.
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This gives a lot more developers a way to collect money
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in a different way that might be a better way
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that might earn them more over time.
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And the second challenge that developers face
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with monetization is that there's just so many other apps
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out there that it's hard to convince people
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to pay anything for your app if there's a million
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other free ones that do something close enough.
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And this is not going to address that at all.
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I do kind of argue, though, in general,
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that that's not really Apple's problem.
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That's our problem as developers.
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That's just the market.
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The market is full of competition and full of alternatives.
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And if somebody else can offer the same thing for us
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that we can for cheaper, then good on them.
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That's their prerogative.
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And so I think this is Apple doing what they can
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to help apps that are worth paying for
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earn more money or collect money more easily
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and to solve ongoing revenue in a new way.
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Which before we only had, basically we had crappy ways
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to do it before and now we have a less crappy way
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do it potentially. I have in the past written about how much I didn't like the implementation
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of auto-renewing subscriptions. I'm reserving judgment of this new one until I see it and
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possibly even use it for my subscriptions. We'll see. But they say they're changing it.
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This is like Subscriptions 2.0 they're saying. So I'm willing to give it a shot. We'll see
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if it's improved in meaningful ways. It sounds from the language on the page that it has.
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So I will wait and see on that.
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Before we quickly leave this topic,
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the other thing to talk about on the subscription front
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is that they're changing their revenue split.
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That they are, so normally their revenue split is 70/30,
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Apple gets, we get 70, Apple gets 30.
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For auto-renewing subscriptions of this new type,
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or all actually, for auto-renewing subscriptions,
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they're changing the split from 70/30 to 85/15
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after the first year.
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So any subscriber you've had for more than a year,
00:16:17
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you will start to earn more from them.
00:16:19
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You'll start to earn 85% instead of 70%.
00:16:22
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So this is basically incentivizing you to create,
00:16:26
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if you have a way to make money from people over time,
00:16:30
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this is incentivizing you to both use this system
00:16:33
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for doing that and to make something that is worth
00:16:37
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people subscribing to for more than a year.
00:16:40
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And that's kinda cool.
00:16:41
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And it's kinda cool to see, you know,
00:16:43
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This is the first exception to the 70/30 rule, at least that's been publicized in the history
00:16:50
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of the App Store.
00:16:51
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I was able to find an article on, I think it was Recode that I'll link to in the show
00:16:56
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notes from back in April that said that some of the video services on the Apple TV were
00:17:02
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getting this 85/15 deal right up front as part of the negotiation with Apple.
00:17:07
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But other than that, I have never heard of any exceptions to the 70/30 split.
00:17:11
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So I think this is interesting, and it's interesting to consider too, like, where Apple might go
00:17:15
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with the 8515 option in the future. They can use this as a way to incentivize development
00:17:23
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in a certain way or on certain platforms that need help. So for instance, if Apple TV isn't
00:17:28
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getting enough developer attention, they could say, "All right, now everything on Apple TV
00:17:31
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is 8515." If they wanted to incentivize people to go to the Mac App Store, they could say,
00:17:36
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"All right, now all Mac App Store apps are 8515." So something interesting to consider
00:17:40
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is using this new lower commission, basically,
00:17:45
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so we make more money, as a way to incentivize
00:17:48
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different development or apps on different platforms
00:17:50
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that need incentives to spur development.
00:17:54
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- Exactly, and I think the actual impact of this
00:17:58
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in this narrow case is it's nice.
00:18:01
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I mean, I guess if I had a subscription
00:18:02
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that had more than a year's long subscriber base,
00:18:07
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I'd love it.
00:18:08
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One day my revenue just goes up a little, but by far the more fundamental thing that
00:18:12
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this is really intriguing with is it's the first sort of chink in the, like, "Well, it'll
00:18:19
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always be 70/30 for everything forever."
00:18:23
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And if that's no longer true, and it's demonstrably not true, that in this particular case they're
00:18:28
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changing the split, what else could they change the split on?
00:18:31
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Like you said, they can incentivize whatever they want, and that's intriguing.
00:18:36
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You could imagine things where it's a different revenue split for the first revenue you make
00:18:42
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in a year to try and help smaller developers.
00:18:47
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You could imagine trying to encourage people to different platforms, to try different,
00:18:51
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incentivize different business models.
00:18:52
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There's all kinds of things that not having it be strictly 70/30 everywhere can certainly
00:19:00
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make the imagination run wild with.
00:19:02
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And so it's certainly a good thing.
00:19:05
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I don't think it's a me, like if your business wasn't viable at 70/30, having to wait a year
00:19:11
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for it to switch to 85/15 to become viable seems a little bit of a stretch.
00:19:17
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But it's certainly, you know, I'll take it.
00:19:19
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►
It's better than nothing for sure.
00:19:21
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Our sponsor this week is Braintree.
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That's, once again, BraintreePayments.com/radar.
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Thanks to Braintree for sponsoring our show once again.
00:20:12
◼
►
All right, so let's talk about App Store search ads.
00:20:15
◼
►
This was rumored a few weeks or months ago,
00:20:18
◼
►
and now it apparently is real.
00:20:21
◼
►
They are really doing App Store search ads.
00:20:23
◼
►
And so what do you think?
00:20:26
◼
►
I'm not delighted, that's for sure.
00:20:31
◼
►
The things that I think is so good at painting a word picture, as they say, for what's happening is in the App Store, when you go to the search tab, and you type in what you're looking for,
00:20:43
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►
there will now be potentially an ad at the top of that screen.
00:20:49
◼
►
You can get an example of this if you go to the search ads page in our show notes.
00:20:53
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►
And the placement there is going to be based on an auction and a combination of who's willing
00:20:59
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►
to pay the most for that spot, as well as some vague relevance metric.
00:21:05
◼
►
But essentially people are going to be able to pay money to appear in the App Store search
00:21:09
◼
►
tab at the top of the results, which is a pretty big deal.
00:21:16
◼
►
Like Apple even says on their page that about 65% of downloads come from searching in the
00:21:21
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►
So a substantial majority is going to be coming from there.
00:21:27
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►
And the things that come to mind first when I see this is this really is unfortunate for
00:21:32
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apps that are currently the second search result for a particular term.
00:21:36
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Because they're going to fall off the screen.
00:21:38
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►
Because previously, like back in the old days, when you did a search, you would be able to
00:21:41
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see maybe like five or six results at once.
00:21:44
◼
►
Then they switched to the cards view we have now where your first two screenshots or a
00:21:48
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►
screenshot and your app preview are shown on that first screen, and so they take up
00:21:52
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►
a lot more vertical space, and so you can see the top result and the teeny little bit
00:21:59
◼
►
of the second result, and now if there's an ad, you're only ever going to see that top
00:22:03
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►
result and the paid ad.
00:22:05
◼
►
So that's a little unfortunate, because I've definitely seen in my own apps where if you
00:22:10
◼
►
fall off that first page, like if the user has to scroll, it's a substantial reduction
00:22:16
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►
in user interest, views on your page, et cetera.
00:22:20
◼
►
So that's a pretty big deal.
00:22:22
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►
If now only two apps are gonna be shown
00:22:25
◼
►
in the initial search screen,
00:22:28
◼
►
one of them is paid to get there
00:22:29
◼
►
and the other one is just the top result.
00:22:31
◼
►
So if you're the top result, like hooray,
00:22:33
◼
►
things are looking good for you.
00:22:35
◼
►
If you're the second result or below, it's getting worse.
00:22:40
◼
►
And then there's just the fundamental thing about it
00:22:42
◼
►
when I look at it, it feels weird
00:22:45
◼
►
to have to pay to show up in search rather than search just being really relevant and
00:22:55
◼
►
And I can see the areas where something like this is helpful, where if you're launching
00:22:59
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►
a new app and you're never going to be the first search result on your first day, and
00:23:05
◼
►
so you want to try and find your way into that, like you can do a big spend on that
00:23:09
◼
►
first day and hope that really helps your launch, and that sort of makes sense.
00:23:15
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►
And it makes a lot of sense, I suppose, for somewhat generic terms.
00:23:19
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►
But what I worry about a lot is how they're going to police and manage, you know, when
00:23:26
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►
someone searches for a specific app.
00:23:28
◼
►
You know, so someone goes into the App Store and searches for pedometer++.
00:23:33
◼
►
And my competitor, like right now, if you go into the App Store and search pedometer++,
00:23:37
◼
►
I'm the number one result, which intuitively makes sense.
00:23:42
◼
►
But if I, in the future, you do that search, the top result is going to be a competitor
00:23:46
◼
►
of mine who wants to be placed on the top of there.
00:23:52
◼
►
That feels really weird.
00:23:53
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►
And am I going to have to pay for that?
00:23:55
◼
►
Like am I going to have to start paying like protection money to keep people searching
00:24:00
◼
►
for my app's name relevant to me?
00:24:04
◼
►
You know, so that I would be the both, I guess, the paid result and the natural result?
00:24:10
◼
►
Like, that starts to feel really weird and awkward and not great, but I mean, I don't
00:24:17
◼
►
know, if this is the new reality, then I'm just gonna deal with that and try as best
00:24:24
◼
►
I can to work it out, work it to my favor.
00:24:27
◼
►
But I definitely have a lot more apprehension about this than I do about the subscriptions
00:24:32
◼
►
Honestly, I'm excited about search ads, because if you look through their page, it seems like
00:24:37
◼
►
more complicated and both more simple and more complicated than what I would have guessed.
00:24:42
◼
►
It is auction based, which I think is good. And if you look, they have like a little screen
00:24:46
◼
►
shot of the interface to buy one of these ads. And they say also like, it says, ads
00:24:53
◼
►
will only be shown if it's relevant to the search query. If an ad is not relevant to
00:24:56
◼
►
what the user is looking for, it will not be shown regardless of how much you're willing
00:24:59
◼
►
to pay. So that means it sounds like they're going to try to make it impossible for you
00:25:04
◼
►
to keyword spam in a way that would be kind of odd
00:25:08
◼
►
or uncomfortable or inappropriate.
00:25:11
◼
►
I'm curious to see how that works out in practice.
00:25:12
◼
►
That sounds really great if it works.
00:25:14
◼
►
And also it looks like you can kind of let them
00:25:18
◼
►
kind of place you automatically if you want to
00:25:21
◼
►
or you can add in certain keywords that you want to bid on also.
00:25:25
◼
►
But it seems like it's a fairly high level buying process
00:25:29
◼
►
rather than a low level.
00:25:30
◼
►
All right, whenever you just search for this exact string,
00:25:33
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►
I will pay up to $5 to be on that first spot.
00:25:36
◼
►
It isn't quite that rigid or that specific it looks like.
00:25:41
◼
►
So I am really curious to see how they do this.
00:25:43
◼
►
As a developer, right now it's like,
00:25:46
◼
►
okay, well right now OverCached is growing
00:25:48
◼
►
at a rate that's okay, but I'd like it to grow faster.
00:25:50
◼
►
I'm willing to pay a little bit for that.
00:25:52
◼
►
How do I do that?
00:25:53
◼
►
I mean, the App Store is the perfect,
00:25:55
◼
►
like App Store search is the perfect place
00:25:57
◼
►
for me to do that, as far as I know,
00:25:59
◼
►
before I've ever done it.
00:26:01
◼
►
It seems like it'd be the perfect place to do that.
00:26:03
◼
►
I'm willing to pay money if somebody searches for podcasts
00:26:06
◼
►
to be in that top slot.
00:26:08
◼
►
I'm willing to try that.
00:26:11
◼
►
And so to have this new option to grow my app,
00:26:14
◼
►
if it's done tastefully, which it looks like it might be,
00:26:17
◼
►
this honestly looks very promising,
00:26:19
◼
►
the way on this page they've set up here,
00:26:21
◼
►
I would love to have that option.
00:26:23
◼
►
And it looks like it's probably not going to
00:26:26
◼
►
make it impossible for other apps to get discovered
00:26:28
◼
►
because it's so limited to what people can buy and what portion of the screen is devoted
00:26:34
◼
►
to this ad. I think it looks like it's going to be good, but we'll see. I think it's going
00:26:39
◼
►
to take a lot of experimentation of actually trying the system out, spending maybe a few
00:26:43
◼
►
hundred dollars buying some ads first and see what works, what doesn't. There's a lot
00:26:47
◼
►
of ways to advertise for apps and most of them don't work very well. This one might
00:26:52
◼
►
work, so I'm excited. I think this could be really good.
00:26:56
◼
►
And there's definitely, like we've said with all of us, I love that they're trying something,
00:27:00
◼
►
that they're not. Like, that part of it is good. And sort of unequivocally, I would rather
00:27:07
◼
►
things like this exist and make me a little nervous than things not exist at all and make
00:27:12
◼
►
me be even more nervous that this platform that I make my living on is just stagnant.
00:27:17
◼
►
So I'm definitely excited that it exists. And it's interesting, too, to think about
00:27:22
◼
►
how having to think about all my customers from the perspective of what are they worth
00:27:28
◼
►
to me is like the immediate thought. Maybe this is just me and my numbers brain where
00:27:33
◼
►
I think about these things. But essentially what it comes down to is I now have to, in
00:27:37
◼
►
a very concrete way, say, "What is a customer worth to me?" Because I can now, in many
00:27:43
◼
►
ways, pay that amount of money to acquire that customer, or at least have a promising
00:27:50
◼
►
venue with which to acquire them. And so if I can say, "A new user is worth 50 cents
00:27:55
◼
►
to me," and I can come into the search ads page and pay 49 cents for that user, I'm
00:28:04
◼
►
coming out ahead. As soon as I can understand and wrap my arms around what like, these are
00:28:09
◼
►
all like the terms like the average value of each customer and those kinds of things,
00:28:14
◼
►
once I can do that, I can sit down and say, "Okay, I'm just going to pay, as long as
00:28:18
◼
►
as I break even or slightly come out ahead, I can keep putting, you know, it's the end
00:28:25
◼
►
of this weird cycle where I can just keep taking money out of the app and putting it
00:28:28
◼
►
in to a point, and maybe the value of my customers will go down at a certain point as you do
00:28:34
◼
►
Like, maybe there's a dilution effect, but overall it certainly is a very intriguing
00:28:38
◼
►
way, and maybe it's a good thing for us as app developers to be forced to think of our
00:28:44
◼
►
of our apps in a more tangible business sense in that way.
00:28:48
◼
►
That it isn't this kind of vague, crafty thing
00:28:51
◼
►
that I'm sort of like, I don't really know the value of,
00:28:54
◼
►
it's kind of like, I make this stuff
00:28:56
◼
►
and I put it out in the world.
00:28:57
◼
►
It's like, no, I can sit down and say,
00:28:59
◼
►
I get this much revenue from this many users,
00:29:01
◼
►
that means each user is worth this much to me,
00:29:04
◼
►
so I can pay up to this amount to acquire new ones.
00:29:07
◼
►
And that's maybe a good thing for us to have to think about.
00:29:10
◼
►
- And I think it can help newcomers,
00:29:12
◼
►
like everyone's a little bit worried,
00:29:13
◼
►
what's this gonna do to the little guys,
00:29:15
◼
►
I think this will actually help newcomers
00:29:18
◼
►
give them an option that if they wouldn't otherwise
00:29:20
◼
►
be visible for a search query,
00:29:22
◼
►
give them a way to get in there.
00:29:24
◼
►
You know, like that, I think this actually
00:29:26
◼
►
could be really good if done right.
00:29:28
◼
►
And it looks pretty promising so far, so we'll have to see.
00:29:31
◼
►
All right, and finally we wanted to very briefly talk
00:29:33
◼
►
about the app review times being formally acknowledged.
00:29:37
◼
►
You know, we said that this would be great
00:29:40
◼
►
if this sticks around, and one of the ways
00:29:42
◼
►
to make sure it'll stick around is if Apple formally acknowledges it in public, and they
00:29:46
◼
►
did. So, Fast App Review is probably sticking around, and that's great. Thank you for listening
00:29:52
◼
►
everybody, thanks to Braintree for sponsoring, and we'll talk to you all next week. Bye.