126: Tempting the Universe
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I was just trying your method of putting the headphone over both ears.
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Yeah, that's the mic method.
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If you wear the headphone over both ears, that's the mic method.
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The grey method is headphone over one ear when you're recording a podcast.
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I forgot about this.
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And I just tried it with both ears.
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It sounds awful.
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Awful in what way?
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What's awful about it?
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It just sounds so weird.
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It doesn't sound like it's supposed to sound.
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I hate everything about this.
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I don't know.
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It's very distracting.
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It's less distracting.
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- You don't hear anything else.
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You just hear your voice, my voice.
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- I don't know, my voice is too big in my head this way.
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I don't quite know how to describe it.
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It's very strange.
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You have to have one ear off.
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Yeah, this is so much better.
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Okay, I've gone back to my method
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because I can hear my voice through one ear
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so I can listen for microphone problems
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and I can make sure that I'm close enough to the microphone.
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But I'm also not distracted by the way my voice sounds on the microphone,
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because I can actually just hear my voice the way it sounds when I'm normally talking.
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So that's why this is the superior method, and the mic method is no good.
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- Unnecessary amounts of information I'm giving you now,
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in respect of the fact that maybe our entire audience will hear this, but...
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I believe that if you're still using any of the equipment that you've mentioned to me
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you're using in the past who could honestly tell. A lot of these things they
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have a dial so like mine has a dial called pre and PC and so I can adjust the
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balance between what's coming through the interface via USB so from the
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computer and what's coming in from the microphone so you can adjust the balance
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so less of me more of you and you can turn all the volume down and you'll be
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quieter in your own ears.
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But that doesn't change anything because if I just make my
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own voice quieter than, then I can't hear me at all because I can't hear me through
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the headphones.
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But you don't need to make it so quiet that you can't hear yourself.
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You have an adjustment.
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You have control of the adjustment.
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It's not like, you know, there is a lot of in the middle between those two things.
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No, no, I know what you're saying.
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I have a dial here where I can turn my microphone down.
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I can do that.
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No, it's not turning your microphone down.
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But look, I can, I can turn here.
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I could, I can mess up all of your recordings by turning my microphone down.
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No, but that's not why I'm asking you to do.
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I don't think you're listening to me.
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What I'm saying is, I believe your hardware,
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probably the same as mine,
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only for using that stupid travel gear again.
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- You certainly don't mean the Rode NT
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that I'm recording on right now.
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- Oh, then who could tell that thing
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just threw it out of the window.
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But if you're using any of the really expensive,
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unnecessary gear that you've bought,
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it would have dials on it to like adjust the balance.
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It's not about turn your microphone down,
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it turns down the monitoring of your own microphone,
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specifically.
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- Look, I understand what you're saying here, Myke.
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- Do you though, Greg?
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'Cause when you say I don't wanna turn my microphone down,
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that would suggest to me that you don't know what I'm saying.
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- No, but that would be, what you're suggesting
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is even worse.
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So I get it.
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I leave the microphone volume up so that I'm recording it.
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And I turn the output of the microphone
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and my own headphones down so that I can, I guess,
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I don't know, just barely hear my own voice.
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- But that's what you wanted.
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You didn't want your voice to be so loud.
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- But if I can just barely hear my own voice,
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it's crazy. - You're the only person
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saying barely, I didn't say barely.
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I just said turn it down a bit.
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Now you're like, oh, then I'm whispering in my own ears.
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I never said to do that.
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I just-- - Okay, look, look, look.
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So I have adjusted the microphone ever since,
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you won't even notice, Myke.
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I've adjusted the microphone ever so slightly so that my voice in my ears through the headphones
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only is about as loud as it sounds when I'm just talking, right?
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So I've got it that way.
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But it doesn't sound the same.
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Like your voice doesn't sound the same through a microphone than going into headphones.
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But this is okay.
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This is one of those things where you have to.
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- Okay, my suggestion is in a way I think about this,
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sacrifice potentially my own comfort for the audience
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because it does not matter how your voice sounds
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in your own room for this purpose.
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What matters is how your voice sounds
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whilst it's being recorded.
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- No, I understand that.
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- I just imagine it.
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I would be so distracted having just one ear to the wind.
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- No, it's one ear to your own voice.
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- But what's the other ear doing?
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- The other ear is listening to you.
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- You're coming in through the headphone that's on my ear,
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and then I take the other headphone off my opposite ear,
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and then I can hear my own voice through that ear.
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That's the gray method.
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- Right, but that's what I'm saying.
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I'm only in one of your ears, right?
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- No, you're in, well, if in the mic method,
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you're in both of my ears.
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- Yeah, which is best?
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- Okay, look, I'm gonna try it.
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I'm gonna try it this episode.
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I'm gonna try it the mic way.
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- You're gonna get surround sound.
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So now mic is in both of my ears and even though I can hear my voice just fine,
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psychologically it feels like talking in a very muted way somehow.
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It's very uncomfortable.
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But I'll try it.
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It is because you're not getting the room reverberation and stuff.
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Which we don't want, you know, in the audio.
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So you got to think about the whole audio experience.
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Right, no, but okay, but like switching between the mic version and the gray version
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It doesn't change whether or not there's room echo on the mic.
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No, it doesn't.
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I think that you need to, like me, like step into the podcast, you know, both feet into
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the podcast, you know, like both ears in, we're both in, we're in it now, we're making
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it, we are like now one and the same as the podcast in our real lives, you know, like
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so you just got to step in, now we're inside the podcast together, the two of us now, along
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with everybody else.
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I'm talking in a way that just doesn't sound like my own voice now.
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So it's, it's straight.
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This now sounds like the person who does those videos and does this podcast.
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That's, that's his voice.
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Right, but that's the important thing for this, you know?
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Okay, so I just need to learn to talk with a new voice for this podcast.
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No, no, don't, don't like put on an accent or something.
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Just be normal.
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Okay, being normal commencing now.
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Look at me just being normal.
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Yeah, just a regular guy. Regular guy over here. Regular Joe.
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Mm-hmm. Yep. Just a person who doesn't have their own voice and is talking with a different sounding voice
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that's very close to, but not quite their actual voice. How could that be weird and different?
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It definitely isn't. This is all very normal.
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Have you ever looked into this? This seems like something you would have looked into.
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the idea of how our voices sound different to us than when they're recorded and stuff.
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Like, have you ever looked into it? Like, I just wonder if this is the thing that you
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Like, what do you mean? What are you — the reason?
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I think there's something about the echoing inside of your own skull or something, I think
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I might have read once? Like, the way that you hear your own voice is different to how
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it actually sounds, because in your own head it, like, it's amplified differently or
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Yeah, yeah. Your own — like, your own voice is being transmitted partly through your skull
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to your inner ear.
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sense the way sound works, right? That the sound comes out of your mouth, so you're never
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hearing the way you are directing sound, and different frequencies fall off at different
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rates. So there's a bunch of reasons why it totally makes it. It's not like a weird psychological
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phenomenon, it's a physics phenomenon.
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Because what I like specifically about the microphone I use right now, which is called
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the Neumann KMS 105 is a professional grade microphone is when I listen back I sound like
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how I sound to me that's what I like about this microphone it sounds how I hear my own
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voice sounding and it feels natural to me that's why I like this microphone so much
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maybe this is why I can handle the two ear mic method Neumann U87 is that what you said?
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No Neumann KMS 105 it should be great the microphone you are speaking into unless you've
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decided to change that again.
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Wait, sorry, what microphone am I supposed to be?
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Oh my god, are you being serious with me right now?
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Have you just changed microphone again?
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I don't know if we need to discuss this on AirMyke.
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Because you seem to bring it up a lot.
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Have you changed microphone again?
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Wait, wait, well, here's the problem.
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I think the answer is yes, but I don't remember ever being
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suggested this microphone.
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This is the first time I'm ever hearing of this Neumann KMS
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104 microphone.
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- What microphone are you using?
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- Okay, well, so for the past two years,
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I've been using a completely different microphone,
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but I switched last episode to a new microphone
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and I just didn't tell you about it.
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I'm using the, what is it?
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It's the, it says here on the side,
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it's the Shure SM58.
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That's the one I have in front of me right now.
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- Why have you done this?
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- It was in my box of microphones.
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- What were you using before?
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Previously, I was using the Shure SM7B microphone.
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Does that mean anything to you immediately?
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- Yeah, no, I know what it is.
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- Okay, I thought you might.
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So I've been using that for the last, I don't know,
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since the pandemic started, I think.
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I think I got that from my home office set up
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when I was doing a bunch of stuff.
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So I switched to that a long time ago.
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And only just recently, as in with the last
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vacation trip that I took, decided that microphone is just more of a pain in the butt than it's
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I do think it sounds really good, but it's too fiddly, and it's particularly fiddly with
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having to change settings between going back and forth, between recording something for
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me to use in the video and recording for us talking.
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Like, I just—it doesn't matter why I can't keep the same settings for both of those situations.
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They have to be different.
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convinced that there was a point where I got you using the same microphone I use.
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I've never heard of this microphone before in my life. But here's the thing
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Myke, you're not wrong. There is a non-zero chance that at some point I was
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using this microphone and I just totally forgot. I don't remember. It looks like
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the one you're currently using. Do you want me to rummage around in my box of
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microphones on air and see if this microphone is in there? Honestly, if you have all of your
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microphones in one place, then yes, I want you to see if you have a microphone in that
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box that has a little red label on the side that says Neumann, because now I feel like
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I'm the one who's losing their mind.
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Okay, hold on a second, I just need to take my headphones off to grab it, but within iSight
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I have a little box that I keep all my audio equipment in, so let me just grab it.
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Do you though? Do you keep it all in one place? I just can't imagine you keep it all in one
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Okay, I'm back. Headphones on and the mic method.
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I actually think this is a little bit... I keep trying to think of ways to describe this.
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This feels a bit like when you have a cold and your voice sounds weird.
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Everything about this mic method is terrible.
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Okay, so I have this microphone box. It's a smallish shoebox.
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What a great place to keep all this expensive gear. Just a shoebox.
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you put it by the radiator, by the leaky tap in the corner,
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where does it go?
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- Well, look, I have it all in one spot.
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See, so I've got my little zoom recorders.
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I've got a bunch of aux cables.
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Oh, I have a spare one of those
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lightning to 3.5 millimeter cables.
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- Oh, we'll be talking about those later on.
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- Yeah, which is without a doubt the product
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that Apple makes the largest margins on
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of anything they sell.
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That is outrageous.
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Oh, there's another microphone in here at the bottom of the shoebox.
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No, but it's not this one.
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So it's the Shure Beta 87C.
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- Okay, there are no more microphones?
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- There are no more microphones in my audio box, no.
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Myke, can I just be clear here for a second?
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Are you wanting me to buy another microphone to swap out and to use on the podcast?
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Is that what you're saying? - At this point, no.
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- Is that what you're suggesting?
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- Because I am convinced that I made you do this.
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I strongly suggested that you get the same microphone as me because it's very reliable
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and I am convinced that you bought this microphone and have used it because I remember this being a
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thing of like oh Grey's audio is so much better now because I made him get the good microphone
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this is a thing that has happened and then what I expect has happened over time
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is you've moved around to whatever you've moved around but you're in the monolith now
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Which is gonna make pretty much any half decent microphone sound good because it's so horrifically sound-defening inside of that thing.
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Every time I think about what it's like to stand inside of that little construction you've built for yourself, it's like even I can't even hear myself thinking there. It's horrible.
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It's so funny. I have become completely immune to the difference between the rooms where even when I am not in the middle of my recording setup, it's just in my home office.
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But my wife just does not want to spend more than a second necessary in my home office because of how physically uncomfortable she feels
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With just the amount of sound editing equipment that's in here.
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I'm convinced that I convinced you to buy this microphone and now
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now I feel like
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Something as bad has happened to me that I can't that this seems to not be the case
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I don't think this has happened. There's no record of us talking about our audio setups at any point in time on the show
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- Yeah, but the thing is though,
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is I feel like you would hide things from me.
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That's outrageous.
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- As it's been proven.
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Right, so like I could say to you,
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get this microphone and you go, okay.
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Right, and then never do it.
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In the sense of like I just found out that
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inexplicably you changed microphone two episodes ago.
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Hang on a minute.
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- Hang on a minute.
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Two episodes ago?
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- No, the last episode.
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Last episode is the one I swapped.
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- All right, you knew what I was gonna say then.
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No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no
00:14:54
◼
►
seen any interview show on YouTube where someone is talking to someone else, they all use that
00:15:01
◼
►
Yeah, all video podcasts with a set have these microphones.
00:15:05
◼
►
Every single one of them uses it.
00:15:06
◼
►
And I don't know why because that microphone is a real pain. This is known. And also as
00:15:11
◼
►
well, the SM7B only works with certain people's voices. Like it doesn't sound great for most
00:15:19
◼
►
people. I don't know what Shure have done. I think it's like the professional look of
00:15:25
◼
►
it, like it looks like a professional microphone so everyone just gets it. Like, it's weird.
00:15:32
◼
►
I got it at the start of the pandemic, partly because I had seen a ton of people using it,
00:15:37
◼
►
right? I was completely influenced by seeing other people use it. I got it, I tried it
00:15:42
◼
►
I did like it better with my voice.
00:15:44
◼
►
And so I did keep it, but I am convinced,
00:15:48
◼
►
especially after my two years of what a pain in the butt
00:15:51
◼
►
this microphone is and how finicky it can be,
00:15:55
◼
►
I'm convinced that the physical look of it
00:15:57
◼
►
is a huge reason why on every podcast
00:16:01
◼
►
that has a video component, you see it.
00:16:03
◼
►
Because otherwise, like the microphone I'm using right now,
00:16:07
◼
►
microphone arm, oops, let me not bump everything.
00:16:13
◼
►
No problem here.
00:16:14
◼
►
- If you're trying to do an interview with two people
00:16:16
◼
►
and you're visually recording it,
00:16:18
◼
►
microphone arms are big, chunky equipment.
00:16:22
◼
►
And I think it can look a little weird
00:16:25
◼
►
to then have a dinky microphone on the end of it.
00:16:28
◼
►
Like the microphone I'm using now
00:16:29
◼
►
is just a regular little microphone.
00:16:31
◼
►
- It's the one thing I don't like
00:16:32
◼
►
about my amazing microphone,
00:16:33
◼
►
is it looks like a singer's microphone.
00:16:36
◼
►
- Yes. - I don't like that.
00:16:37
◼
►
- Yeah, I totally get that.
00:16:39
◼
►
So I suspect that's the reason why everyone uses it.
00:16:42
◼
►
But anyway, the thing that really put me over the edge is when I did my
00:16:47
◼
►
Gracation and obviously to record the audio for the Interstate video,
00:16:52
◼
►
I was not going to bring that giant chunky Shure SM7B with me while traveling.
00:16:58
◼
►
So I just took my travel microphone, which is this, the 58, which looks
00:17:02
◼
►
like a little singer's microphone.
00:17:03
◼
►
And it's been a long time since I recorded a video in a travel location.
00:17:10
◼
►
And having done that, I thought, "This is totally fine."
00:17:15
◼
►
Like, I don't know why I thought, "Oh, let me try to squeeze out the last 3% of audio quality
00:17:22
◼
►
with a microphone that is 10 times more annoying than a simpler microphone."
00:17:27
◼
►
So that was really the final, final thing that made me say, "What the heck am I doing?
00:17:33
◼
►
I'm going to just stop using this giant chunky microphone and I'm going to go back to something simpler.
00:17:37
◼
►
I recorded a very popular video with this simpler microphone and nobody noticed or cared.
00:17:44
◼
►
It makes no difference to any of the viewers, so...
00:17:47
◼
►
The SM58 is a great microphone. I've used them a bunch.
00:17:53
◼
►
The reason I don't use the SM58 is it makes me sound a little too bassy.
00:17:57
◼
►
Like we used to use them for, I believe, I'm pretty sure we used to use the SM58s for live stuff.
00:18:04
◼
►
And I think I have one here as well, like for if I would go traveling I would take an SM58.
00:18:10
◼
►
I think that's the one I would have.
00:18:11
◼
►
I do a bit of post-processing on my voice, particularly for the videos to
00:18:15
◼
►
debase them so it sounds clearer, so I can completely understand that.
00:18:19
◼
►
It can make someone's voice sound a bit too bassy.
00:18:21
◼
►
Anyway, this is microphone talk!
00:18:23
◼
►
I don't understand. I don't understand what has happened.
00:18:27
◼
►
I don't know why this microphone has disappeared.
00:18:32
◼
►
I never had this microphone. I never had this one.
00:18:35
◼
►
But I also don't believe that that box contains every microphone you've ever owned.
00:18:40
◼
►
I guarantee you it does. I guarantee you it does.
00:18:42
◼
►
No, because you used to use a really bad microphone.
00:18:44
◼
►
Oh wait, every microphone I've ever owned?
00:18:47
◼
►
Yeah, because I just think that you've used the one that I asked you to buy.
00:18:50
◼
►
I mean sure, yeah, I don't have my old Yeti Blue microphone in this box.
00:18:56
◼
►
like some of the old microphones I've gotten rid of, but no, this never happened, Myke.
00:19:00
◼
►
This was all in your head.
00:19:01
◼
►
I feel like I'm talking so loud into this microphone because I can't hear myself.
00:19:09
◼
►
- What is this show now?
00:19:11
◼
►
- Am I crazy?
00:19:12
◼
►
- What are we doing?
00:19:12
◼
►
- Do I sound like I'm so much louder to you?
00:19:15
◼
►
- No, of course you don't.
00:19:17
◼
►
- It's like I'm deaf in my own head and I can still hear me.
00:19:21
◼
►
- It's like one of those things where like, what is it?
00:19:23
◼
►
Like it's like object impermanence in babies.
00:19:25
◼
►
Because you're hearing yourself louder, you think you're louder to me,
00:19:30
◼
►
like now I'm like, "Oh, he's too loud, turn him down."
00:19:33
◼
►
- No, I feel like I'm straining my voice talking to you
00:19:37
◼
►
because I'm now trying to hear my own voice.
00:19:40
◼
►
- Gray? - Yeah.
00:19:41
◼
►
- Just take the headphone off.
00:19:43
◼
►
- No, I refuse to do this now.
00:19:45
◼
►
- Well, then stop complaining.
00:19:46
◼
►
Stop complaining, you know?
00:19:48
◼
►
Do one or the other.
00:19:50
◼
►
- No, I'm gonna do it your way and I'm going to complain.
00:19:53
◼
►
- I feel like I should just give up, you know?
00:19:54
◼
►
I feel like people have been listening to me
00:19:57
◼
►
over the last maybe 18 months, I think.
00:20:00
◼
►
Just like every episode, some level of despair.
00:20:03
◼
►
And now just like the pure fundamentals
00:20:05
◼
►
of what I believed was the audio gear is not true anymore.
00:20:08
◼
►
So I don't even know, you know, like at this point,
00:20:11
◼
►
why do I put all this emotional energy
00:20:13
◼
►
into just trying to make sure that my podcast co-host
00:20:17
◼
►
has a halfway competent setup or a reliable one
00:20:21
◼
►
or isn't just changing gear on me left, right, and center.
00:20:25
◼
►
So I should just give up on it.
00:20:26
◼
►
But I feel like if I give up,
00:20:28
◼
►
you'll give up from whatever it is you're currently doing,
00:20:31
◼
►
and then you just use like an iPhone headset or something.
00:20:35
◼
►
- No, I would never do something like that.
00:20:37
◼
►
I want high quality for the recording.
00:20:39
◼
►
That's why I have all this equipment.
00:20:40
◼
►
- If you want high quality,
00:20:41
◼
►
I'm gonna send you a link later on,
00:20:43
◼
►
you buy the microphone that I already know you bought,
00:20:46
◼
►
and then you can have another one.
00:20:47
◼
►
- You want me to buy it?
00:20:48
◼
►
Oh, I was like, you want me to buy a duplicate
00:20:51
◼
►
of the one I have now and record with two microphones,
00:20:53
◼
►
but no, you want me to record with this Neumann KMS 105.
00:20:58
◼
►
- I'll consider it.
00:21:01
◼
►
- Or just find the one that you already bought.
00:21:03
◼
►
- I didn't buy one of these.
00:21:05
◼
►
- Just find it.
00:21:06
◼
►
Can you search your email?
00:21:08
◼
►
- God damn it, okay, all right, hold on.
00:21:10
◼
►
Let me search my email.
00:21:11
◼
►
- Just search Neumann, N-E-U-M-A-N-N.
00:21:15
◼
►
- Yeah, yeah, yeah, I got it, I got it.
00:21:16
◼
►
- No, you don't, how do you know you got it?
00:21:18
◼
►
Was that how you would have spelt Neumann?
00:21:20
◼
►
- Yeah, John von Neumann, like I know Neumann.
00:21:22
◼
►
- Who's that?
00:21:23
◼
►
Who's this now?
00:21:25
◼
►
Who's this character?
00:21:26
◼
►
- Okay, you Google for John von Neumann
00:21:28
◼
►
and I'm gonna look up this KM184 Neumann microphone.
00:21:34
◼
►
- We have real things to talk about today.
00:21:36
◼
►
Why are we doing this?
00:21:38
◼
►
John von Neumann was a Hungarian American mathematician,
00:21:42
◼
►
physicist, computer scientist, engineer and polymath.
00:21:45
◼
►
- Probably one of the smartest human beings
00:21:47
◼
►
who's ever lived.
00:21:48
◼
►
Probably, I don't know, develop the Neumann microphone.
00:21:51
◼
►
And anyway, I've got zero hits in my email for Neumann.
00:21:55
◼
►
- But can your email be trusted anyway?
00:21:58
◼
►
- Probably not.
00:21:59
◼
►
- Look, Myke, what is true?
00:22:02
◼
►
No one knows. - No one knows.
00:22:03
◼
►
Talking about mathematician, I found out yesterday
00:22:06
◼
►
that the Romanian word for mathematician is matamaticen,
00:22:09
◼
►
and I think that's very funny.
00:22:11
◼
►
- It just sounds very funny to me, matamaticen.
00:22:13
◼
►
- It sounds cute.
00:22:14
◼
►
- Yeah, I like it a lot.
00:22:15
◼
►
It sounds like this isn't gonna be as funny for you
00:22:17
◼
►
particularly, but for math, mathematics, and mathematician, it's, uh, is it Matty,
00:22:23
◼
►
and then Matty Matyka and Matty Matychan, it sounds like a Pokemon evolution.
00:22:27
◼
►
And I find that very, very adorable.
00:22:31
◼
►
I found this out yesterday.
00:22:32
◼
►
It does sound like a Pokemon evolution.
00:22:34
◼
►
Onto the show.
00:22:36
◼
►
This episode of Cortex is brought to you by LinkedIn jobs.
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00:23:37
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at linkedin.com/cortex. That's linkedin.com/cortex to post your job for free. Terms and conditions
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apply. Our thanks to LinkedIn Jobs for the support of this show and all of Relay FM.
00:24:11
◼
►
Let's talk about our travel bags because we're going on trips.
00:24:17
◼
►
Yes, you are going to Tennessee.
00:24:21
◼
►
And I am going to the other side of the earth.
00:24:26
◼
►
So we have trips in front of us.
00:24:29
◼
►
So you're going to be in Hawaii for the next year?
00:24:35
◼
►
I'm going to be in Hawaii for just barely over eight weeks.
00:24:41
◼
►
That's how long I'm going to be in Hawaii.
00:24:43
◼
►
It's going to be a real great vacation for you.
00:24:45
◼
►
Ahh, well...
00:24:47
◼
►
No, I'm just messing around, you know.
00:24:49
◼
►
My reasoning here was going to Hawaii for a short period of time
00:24:54
◼
►
is significantly worse than going for a long period of time
00:24:57
◼
►
because the jet lag back and forth and adjusting, I was like,
00:25:02
◼
►
Man, if I go to Hawaii for 10 days, that is going to just completely destroy like a month's worth of work.
00:25:10
◼
►
So I'd rather just like, okay, let's go for a long time and then I can, I mean, this is the plan anyway.
00:25:19
◼
►
Hopefully actually get real work done while I'm in Hawaii.
00:25:24
◼
►
That's the idea. That's part of the reason why it ended up being such a long trip is
00:25:29
◼
►
If I'm going to the other side of the earth, it is not going to be for a short period of
00:25:34
◼
►
time, it is going to be for a long period of time.
00:25:36
◼
►
Because you're doing family stuff, it's not like you're not just gonna be sitting
00:25:39
◼
►
on a beach drinking Mai Tais for six weeks or whatever.
00:25:42
◼
►
Oh no, yeah, no, this is entirely a family trip, like that is the reason for this trip,
00:25:48
◼
►
there has been scheduled like a rota of family members who are coming in and out over this
00:25:53
◼
►
whole period of time.
00:25:54
◼
►
Yeah, so this is after all of this time to finally catch up on a bunch of family stuff
00:26:01
◼
►
that has been delayed for literally years because of the pandemic.
00:26:06
◼
►
So that is the big Hawaii trip and that's why there's a lot of logistics around this.
00:26:11
◼
►
But yes, it also does make it an interesting experiment and challenge to think about how
00:26:17
◼
►
am I going to be working on that trip.
00:26:20
◼
►
But you are doing a much shorter trip.
00:26:23
◼
►
Much shorter.
00:26:24
◼
►
magnitude sure I think. We're just gonna be away for eight days so every year me and my co-founder
00:26:30
◼
►
the Real FM co-founder Stephen Hackett we would get together every year just spend time together
00:26:35
◼
►
go over some business stuff but really just be in each other's company it's like an important thing
00:26:39
◼
►
you know he's one of my very best friends on the entire planet like I wanted to be in his company
00:26:44
◼
►
but also we work together right like we've run this thing together for seven years eight years
00:26:48
◼
►
I don't know who could tell at this point and we like to get together and like just go over stuff and being in each other's company
00:26:56
◼
►
New ideas would just form naturally like it became like a really important part of our year to spend that time together
00:27:02
◼
►
Well, we obviously haven't done it since 2019
00:27:05
◼
►
I think this has been the longest time that we have not seen each other
00:27:10
◼
►
Since we first met Wow, like I think from us first like having an interaction online
00:27:18
◼
►
to me going to Memphis for the first time,
00:27:20
◼
►
which is a shorter period of time,
00:27:22
◼
►
than it has been since,
00:27:24
◼
►
I think I lost the room in September.
00:27:26
◼
►
It's the first podcast of them.
00:27:27
◼
►
That was the last time we saw each other.
00:27:29
◼
►
Which that feels like eons ago.
00:27:33
◼
►
- Yeah. - Podcast of someone.
00:27:35
◼
►
Yeah, so I'm really excited.
00:27:38
◼
►
Speaking of which, I'm gonna be going
00:27:39
◼
►
and seeing the team at St. Jude
00:27:41
◼
►
and we're gonna be doing a bunch of stuff together
00:27:42
◼
►
'cause I haven't seen any of them for ages, right?
00:27:45
◼
►
Two years or whatever.
00:27:46
◼
►
and we've been working together on this project
00:27:48
◼
►
for that amount of time.
00:27:49
◼
►
I'm really excited, genuinely really excited about it.
00:27:52
◼
►
I cannot wait for this trip.
00:27:54
◼
►
But because we are both going on trips
00:27:56
◼
►
at about the same time,
00:27:58
◼
►
I thought it would be nice to look again
00:28:01
◼
►
at our travel bag situation.
00:28:03
◼
►
Now, I know we first spoke about,
00:28:06
◼
►
like gave like an in-depth look at what we put in our bags
00:28:09
◼
►
all the way back in January, 2016 for episode 20.
00:28:15
◼
►
I don't remember if we've ever covered it since, so.
00:28:18
◼
►
- Yeah, I don't feel like we have.
00:28:20
◼
►
And also, frankly, I'm hoping to crib from you a little bit
00:28:24
◼
►
because I have felt just bizarrely panicked still about--
00:28:28
◼
►
- Okay, this isn't good then because I was hoping
00:28:31
◼
►
that you were gonna come in here
00:28:33
◼
►
and give me a bunch of great ideas.
00:28:37
◼
►
- But that's how I, like, okay,
00:28:40
◼
►
so I know that I went to America, right?
00:28:43
◼
►
I did that whole trip to Cherokee,
00:28:44
◼
►
But I have this mental feeling like, I don't know,
00:28:48
◼
►
like I was like a cartoon character
00:28:51
◼
►
with just like bits falling off and just like looking crazy
00:28:55
◼
►
and not having anything in order for that trip.
00:28:58
◼
►
It felt very slapdash for what is my actual equipment.
00:29:03
◼
►
I've tried to do something a little bit better
00:29:06
◼
►
for this time, but I was thinking,
00:29:07
◼
►
oh great, Myke is going to tell me a bunch of stuff.
00:29:11
◼
►
- Okay, well then my hope now is,
00:29:14
◼
►
Maybe between the two of us?
00:29:16
◼
►
Right, between two internet professionals we can assemble a backpack.
00:29:23
◼
►
A half-way decent bag.
00:29:25
◼
►
Alright, let's try to do that.
00:29:28
◼
►
The problem is, and I think we touched on this a little while before,
00:29:32
◼
►
late last year when we both did some traveling, is during our long stint of no travel,
00:29:39
◼
►
and I knew a lot of people did this, that slowly dismantled their travel bag,
00:29:43
◼
►
you like grab a dongle from here, grab a cable from here.
00:29:46
◼
►
And then also at the same time, our needs changed,
00:29:50
◼
►
but the travel bags stayed like in stasis, right?
00:29:54
◼
►
So like one of the things that changed
00:29:56
◼
►
is USB-C just became more and more prevalent.
00:29:59
◼
►
And we both came to this decision,
00:30:01
◼
►
like many people I'm sure listen to this show,
00:30:03
◼
►
I just don't want USB-A in my life anymore
00:30:05
◼
►
for as much as I can have it,
00:30:06
◼
►
I'm gonna start replacing all my cables.
00:30:08
◼
►
So like this was when I then started traveling again,
00:30:11
◼
►
I realized that is an untenable way to live
00:30:15
◼
►
if you're traveling.
00:30:16
◼
►
So I'll tell you the big thing that I noticed
00:30:18
◼
►
was I was going to hotels
00:30:20
◼
►
and I would get the cables out of my bag
00:30:22
◼
►
and I would need say, on the bedside table,
00:30:25
◼
►
at least one cable for my phone to charge,
00:30:29
◼
►
one cable for my Apple Watch to charge, right?
00:30:32
◼
►
All hotels have USB-A ports now, it feels like.
00:30:37
◼
►
So going all USB-C, that tends to not work
00:30:40
◼
►
because then I can only plug one thing in at a time.
00:30:44
◼
►
Because all, seems like all hotel have like,
00:30:47
◼
►
all hotels just have like one plug socket by the bed,
00:30:50
◼
►
and then they have USB sockets.
00:30:52
◼
►
So that doesn't work.
00:30:53
◼
►
So now in my travel kit,
00:30:54
◼
►
I do have one USB-A to lightning cable.
00:30:57
◼
►
So I can charge my phone from just the USB port in the wall
00:31:02
◼
►
and then plug my Apple Watch in or something like that.
00:31:05
◼
►
That might honestly be my top tip for someone
00:31:07
◼
►
who is trying to get back to thinking about traveling again.
00:31:10
◼
►
make sure that you're at least keeping one USB-A
00:31:12
◼
►
to something cable around so you can take advantage
00:31:15
◼
►
of the old technology that's now embedded into hotel walls.
00:31:19
◼
►
'Cause that's not gonna change for a really long time.
00:31:21
◼
►
Like how sometimes you go to hotels
00:31:23
◼
►
and they have alarm clocks with the 30-pin iPod
00:31:26
◼
►
dock connector on them.
00:31:27
◼
►
- Yes, I always enjoy that. - Like that's still a thing.
00:31:28
◼
►
So USB-A is not going away in those scenarios
00:31:31
◼
►
for a really long time.
00:31:33
◼
►
- Okay, yeah, so you mentioning USB-C did feel like,
00:31:36
◼
►
for me in the past few days of trying to get ready
00:31:40
◼
►
for this trip, which is coming up alarmingly fast.
00:31:43
◼
►
Realizing, okay, USB-C is the main change about this,
00:31:47
◼
►
and years ago when I was traveling,
00:31:49
◼
►
I'm trying to build for myself a consistent,
00:31:51
◼
►
like, okay, how is everything going to work?
00:31:53
◼
►
Oh, I know, I'll have a hub of USB-A plugins
00:31:58
◼
►
that I can put on the desk, and I can have like eight slots.
00:32:01
◼
►
Won't that be great?
00:32:02
◼
►
I can plug everything in and just run one wire to the wall,
00:32:05
◼
►
And I just imagined that our USB-C future would be like that,
00:32:11
◼
►
but it just isn't because there's no charger like that.
00:32:14
◼
►
There's no hub like that where you can take one USB-C cable
00:32:18
◼
►
and turn it into eight plugs, which is still very frustrating.
00:32:22
◼
►
I feel like, hey, could someone could just make that,
00:32:24
◼
►
even if each one of those slots only did 10 watts,
00:32:28
◼
►
I would be very happy, but that doesn't exist.
00:32:30
◼
►
So for me, trying to plan this trip,
00:32:33
◼
►
The place where it actually started is,
00:32:36
◼
►
what is the thing that is going to do the charging?
00:32:39
◼
►
And so what I did is I thought, okay,
00:32:43
◼
►
I have a bunch of these USB-C plugs for the wall,
00:32:46
◼
►
but it's incredibly frustrating that most of them
00:32:48
◼
►
only have a single USB-C cable.
00:32:51
◼
►
I thought, there must be ones that exist with multiples.
00:32:55
◼
►
I wanna find something that I can use for travel.
00:32:58
◼
►
I want something that's relatively small.
00:33:00
◼
►
I went on Amazon and ordered like 10 different versions of these things to try and I'm sending
00:33:07
◼
►
to you now, this is my number one pick for traveling.
00:33:11
◼
►
I found this little wall charger called the Mini X.
00:33:16
◼
►
So this is a relatively small wall charger.
00:33:19
◼
►
It has two USB C outputs that go up to 65 watts.
00:33:24
◼
►
It has a USB-A slot, and you can swap out the front of it for US plugs and UK plugs.
00:33:33
◼
►
This is good.
00:33:34
◼
►
This must be a GaN.
00:33:35
◼
►
Yeah, this is a GaN.
00:33:37
◼
►
What's a GaN?
00:33:38
◼
►
Gallium nitride.
00:33:39
◼
►
GaN technology.
00:33:40
◼
►
Anker used this a lot.
00:33:43
◼
►
It's a more efficient way to charge, which is why these things can be so small.
00:33:49
◼
►
I never really thought about what's inside.
00:33:51
◼
►
Presumably it must be a transformer that doesn't heat up too much, I'm guessing?
00:33:55
◼
►
I don't know.
00:33:56
◼
►
Well I can tell you it's gallium nitride.
00:34:00
◼
►
I can tell you nothing more.
00:34:02
◼
►
I was just wildly speculating.
00:34:03
◼
►
I know nothing about the technology.
00:34:06
◼
►
So this is the core of my traveling.
00:34:11
◼
►
Because this has always been the problem of what are you going to plug actual wires into.
00:34:14
◼
►
I do always want to be able to have chargers that I can just switch between EU, UK, and
00:34:20
◼
►
- Yeah, this does make this one a bit of a winner.
00:34:23
◼
►
Because I like Anker's products for this stuff
00:34:27
◼
►
and they make a lot of similar products.
00:34:29
◼
►
I try and, but you know what I'm like,
00:34:30
◼
►
I try and not go with companies that I don't already know
00:34:33
◼
►
and trust in some way.
00:34:35
◼
►
And I've never heard of Mini-X until now,
00:34:37
◼
►
which makes me a little bit like, I'm not sure.
00:34:40
◼
►
But I don't know if I've found an Anker product like this
00:34:43
◼
►
which has the ease of swapping out the plug adapters
00:34:47
◼
►
for different locations.
00:34:48
◼
►
That's a bit of a winner on this one.
00:34:50
◼
►
Yeah, so I bought a bunch of them off of Amazon so that I can have them.
00:34:54
◼
►
And that's what I'm building my whole system around.
00:34:57
◼
►
Now I'm using this for everything, right?
00:34:59
◼
►
I just want to have a plug.
00:35:00
◼
►
So 65 Watts is not fast enough to charge my laptop when it's running at full capacity.
00:35:08
◼
►
But I've played around with it and I've tested it out and it's like, I can still render out a
00:35:13
◼
►
video using this lower power cable and it's fine.
00:35:16
◼
►
Like the battery runs down, but that machine is still good enough that I can get to the end of the video with
00:35:22
◼
►
tons of margin on the actual like bottoming out. So there's no problem with that and then it will just
00:35:29
◼
►
slowly build backup charge over time because the machine normally isn't actually running at over 65 watts.
00:35:36
◼
►
So this is my base and for me in particular, the important thing is that everything in my life is
00:35:46
◼
►
except for a single thing that I can't get rid of,
00:35:50
◼
►
which is the electric toothbrush that I use,
00:35:53
◼
►
charges with the USB-A plug on the end.
00:35:57
◼
►
And so that's why this is also great for me
00:36:00
◼
►
because there is one slot for that USB-A
00:36:02
◼
►
where I can still plug in my old electric toothbrush
00:36:05
◼
►
and so this is perfect.
00:36:07
◼
►
- Well, what's on the other end
00:36:08
◼
►
of the electric toothbrush?
00:36:10
◼
►
- The toothbrush.
00:36:12
◼
►
'Cause I have a toothbrush which you can charge it
00:36:14
◼
►
of like a USB mini or something in the case.
00:36:18
◼
►
- Right, right, yes.
00:36:19
◼
►
- And so I just could swap that over from C to mini, but.
00:36:22
◼
►
- No, the one that I use, it charges in the case
00:36:25
◼
►
and the case has to be plugged into a USB-A connector.
00:36:29
◼
►
- So this now covers all of my needs.
00:36:32
◼
►
I'm very happy to have found it
00:36:34
◼
►
and I'm gonna be taking, I don't know,
00:36:36
◼
►
between my wife and I, I think we're gonna have
00:36:37
◼
►
like five of these with us on the trip.
00:36:39
◼
►
- I'm really tempted by it.
00:36:41
◼
►
- I can give you a long-term report later on after I've,
00:36:44
◼
►
We can see if it holds up in hot and humid Hawaii or if it dies under those conditions,
00:36:50
◼
►
which in my experience, many electronics do.
00:36:53
◼
►
So here's my biggest issue with my travel situation is the charging cables and bricks.
00:37:01
◼
►
So at the moment, I have two kind of pouches that I'm using.
00:37:06
◼
►
They're both from Bellroy, which is a company that I like.
00:37:09
◼
►
I previously mentioned I use one of their bags as my daily bag.
00:37:12
◼
►
It's the tote pack that they have.
00:37:14
◼
►
I really like this stuff. I have a wallet of theirs, it's just really nice. Nicely made,
00:37:18
◼
►
nicely designed. And I use the Bellroy tech kit and the Bellroy pouch. Now ideally I just
00:37:26
◼
►
want to use the tech kit, but I have a couple of issues that are preventing me from doing
00:37:31
◼
►
so. So one is the obscene size of the MacBook Pro charging brick. That thing is massive.
00:37:43
◼
►
And I want to have it with me for the reason that you have described where like, I mean,
00:37:49
◼
►
it's unlikely that I'm going to be pushing it at full power, but I don't want to, I don't
00:37:54
◼
►
want to be in a situation where I have like 20% battery life and I need to sit down and
00:37:58
◼
►
record a view and it's not charged and it just won't keep charge, right?
00:38:01
◼
►
Yeah, that's understandable.
00:38:03
◼
►
And then the other part is just how big UK plug adapters can be physically.
00:38:09
◼
►
They're large and they're bulky.
00:38:11
◼
►
And so the combination of that with Apple's whole package makes it really large.
00:38:16
◼
►
So then when I'm at the point where I've got to take a couple of these bricks with me,
00:38:21
◼
►
because I want like my charger for my iPhone, say, and a charger for my Mac, and then I've
00:38:27
◼
►
got like a bunch of cables, and maybe an adapter or two, because I like to make sure I have
00:38:32
◼
►
enough adapters for me and Adina, like if she doesn't have something, I'll be like,
00:38:36
◼
►
"Don't worry, I've got an adapter, we can sort it out."
00:38:40
◼
►
all too much to go in one of these pouches but I only want one pouch because so in the
00:38:47
◼
►
Bellroy tech kit I have basically the minimum amount of cables that I need and then the
00:38:52
◼
►
MacBook Pro charger and maybe like one other smaller charger but then in the little pouch
00:38:57
◼
►
is where I have a few more cables I have some international adapters I have an HDMI cable
00:39:02
◼
►
which is actually pretty useful and I also have the AirPods Max cable which is that thing
00:39:07
◼
►
that we were referencing earlier.
00:39:09
◼
►
But I really want to be able to compress these down
00:39:11
◼
►
to just one pouch, but I have yet to find a way
00:39:15
◼
►
that I can efficiently do this
00:39:17
◼
►
while also feeling like I have everything covered.
00:39:20
◼
►
This is just like a problem that I'm having at the moment.
00:39:23
◼
►
So I'm hoping that maybe if this thing,
00:39:25
◼
►
if these little guys are nice and powerful,
00:39:27
◼
►
then maybe that would work for me enough.
00:39:29
◼
►
I don't know.
00:39:31
◼
►
I'm not looking for a solution here
00:39:32
◼
►
'cause I actually don't think there is one.
00:39:34
◼
►
I think the way to solve this is I need to just pare it all down and hope that it will
00:39:40
◼
►
But I just don't feel comfortable with that.
00:39:42
◼
►
Yeah, this is always the problem with traveling is you want to minimize the amount of equipment
00:39:48
◼
►
that you need.
00:39:49
◼
►
But then that always has the risk of, oh, you don't have enough of whatever this thing
00:39:55
◼
►
And obviously, it's worse to not have enough.
00:39:59
◼
►
Even on my most recent vacation where I was just working, I thought I was totally fine
00:40:04
◼
►
with the number of USB-C wires that I had, just four things.
00:40:08
◼
►
But it's always like, no, no, you underestimate
00:40:10
◼
►
how many wires you're actually going to need
00:40:12
◼
►
at any particular moment.
00:40:14
◼
►
And it's just very easy to do.
00:40:16
◼
►
And then that is super frustrating to be on a trip
00:40:18
◼
►
and like swapping stuff back and forth
00:40:21
◼
►
and just making your life way more annoying.
00:40:23
◼
►
But I don't have a good tech pouch.
00:40:26
◼
►
So do you like the Bellroy tech kit?
00:40:28
◼
►
- Oh, I love this thing.
00:40:29
◼
►
It's great. - Okay.
00:40:30
◼
►
Well, I am on Amazon right now.
00:40:33
◼
►
- Yeah, they have them on Amazon.
00:40:34
◼
►
They have an Amazon store.
00:40:35
◼
►
So here's the biggest thing for me.
00:40:37
◼
►
I know that I could make this easier for myself
00:40:40
◼
►
if I got rid of one thing,
00:40:42
◼
►
but getting rid of this one thing,
00:40:44
◼
►
I feel like I have to accept a bunch of other things.
00:40:47
◼
►
- What's the one thing?
00:40:48
◼
►
- It is whether I take an external battery
00:40:52
◼
►
on trips anymore or not.
00:40:55
◼
►
Myke, I suggest that you don't,
00:40:57
◼
►
but tell me what you're thinking here.
00:40:59
◼
►
- So I have, I just replaced my battery
00:41:02
◼
►
'cause I took my battery out of the bag
00:41:04
◼
►
and it's swollen a little bit.
00:41:06
◼
►
And I was like, "Uh-oh, time to say goodbye to you,
00:41:09
◼
►
"my friend, and replace you."
00:41:10
◼
►
So I now own an Anker Power Bank PowerCore 3 Elite.
00:41:15
◼
►
- Whoa, that is a serious name there.
00:41:18
◼
►
- But again, this is like one of those huge chunky batteries
00:41:20
◼
►
like it's got 65 watts power delivery,
00:41:23
◼
►
it could charge my entire laptop and life for two days.
00:41:27
◼
►
'Cause here's the thing,
00:41:29
◼
►
- I don't remember the last time I used one of these.
00:41:33
◼
►
Right? Like I've had one in my bag for years.
00:41:35
◼
►
Like even before the pandemic, right?
00:41:37
◼
►
I feel like I had not used one of these things in forever
00:41:40
◼
►
because it's actually becoming easier and easier and easier
00:41:44
◼
►
to find power on trips at the same time
00:41:47
◼
►
when the batteries of my devices are getting better.
00:41:50
◼
►
Like my iPhone, I can go across the world now.
00:41:54
◼
►
And as long as I have it on low power mode
00:41:56
◼
►
and put it into airplane mode and I'm on the plane,
00:41:59
◼
►
it will last the entire time, my iPhone.
00:42:01
◼
►
Like I have no problem with that anymore.
00:42:03
◼
►
But my concern with this,
00:42:05
◼
►
this feels like one of those times where
00:42:07
◼
►
as soon as I stop taking it,
00:42:10
◼
►
next trip, I'm gonna be stuck somewhere
00:42:13
◼
►
and I need Pat, you know,
00:42:14
◼
►
like this is the issue with this one.
00:42:16
◼
►
It's like I have to,
00:42:17
◼
►
I feel if I can let this go,
00:42:19
◼
►
I can probably condense enough
00:42:23
◼
►
with a little bit of swapping around for each trip.
00:42:26
◼
►
Like because in that little pouch
00:42:28
◼
►
where I have adapters.
00:42:30
◼
►
I just keep all of my Europe and US adapters
00:42:33
◼
►
just in that pouch and just keep it in my bag.
00:42:36
◼
►
But if I was to just take the ones I needed for each trip,
00:42:39
◼
►
then I would probably be able to then put it all
00:42:41
◼
►
into the one tech kit.
00:42:43
◼
►
If I didn't take the external battery anymore,
00:42:47
◼
►
then I would be happier,
00:42:48
◼
►
but then I'm taking a gamble, you know?
00:42:50
◼
►
- I have a lot of sympathy for you in this situation.
00:42:54
◼
►
You don't want to put yourself in a situation
00:42:59
◼
►
where you're tempting the universe to cause you a problem.
00:43:04
◼
►
I think about that with a lot of different situations
00:43:07
◼
►
where if you find yourself in a moment
00:43:10
◼
►
where you're thinking, "Yeah, it'll probably be fine."
00:43:14
◼
►
I think it's good to anthropomorphize the universe
00:43:19
◼
►
as a thing which goes, "Oh yeah?
00:43:22
◼
►
this is the time that the bad thing is gonna happen.
00:43:25
◼
►
- We'll see about that, won't we?
00:43:28
◼
►
There's just a lot of situations where I think
00:43:31
◼
►
this is really the case, that I'm not saying it's true,
00:43:35
◼
►
but I'm saying that I believe it, that, say,
00:43:40
◼
►
if you did something like, "Oh, today,
00:43:42
◼
►
"I'm going to drive my car,
00:43:45
◼
►
"and I'm not going to wear a seatbelt."
00:43:47
◼
►
Now, mathematically, has the chance of you getting
00:43:52
◼
►
into an accident, gone up.
00:43:55
◼
►
No, it hasn't.
00:43:56
◼
►
But I believe that it has.
00:43:59
◼
►
I believe that the universe looks at you and goes,
00:44:02
◼
►
"Huh, well isn't that funny?"
00:44:04
◼
►
Right, like that's how I think the universe operates.
00:44:07
◼
►
- Let me give you my feeling on this.
00:44:09
◼
►
I have that in the back of my mind too,
00:44:11
◼
►
like you know, you're tempting fate.
00:44:13
◼
►
But what I know for me is if I was in a situation
00:44:18
◼
►
and didn't have power, but did have the battery pack
00:44:21
◼
►
with me and it's this imagine it even ran out.
00:44:23
◼
►
It's like, well, there's nothing I can do about this.
00:44:25
◼
►
I tried my best.
00:44:26
◼
►
But if I was in a situation where I had made a choice,
00:44:30
◼
►
and then the thing happened to me, I get angry at myself.
00:44:33
◼
►
That's my biggest problem.
00:44:35
◼
►
- Right, okay.
00:44:36
◼
►
- Where I'm like, if I cannot blame myself,
00:44:38
◼
►
well, there's nothing, I could just blame the universe
00:44:41
◼
►
and I don't feel so bad about it.
00:44:42
◼
►
If I have the opportunity to blame myself,
00:44:45
◼
►
then it's a lot worse for me.
00:44:47
◼
►
- Okay, well, that's your problem.
00:44:49
◼
►
- That's my problem, yeah.
00:44:51
◼
►
I don't agree with that conceptually.
00:44:53
◼
►
- But conceptually you do agree with the idea
00:44:55
◼
►
that the universe is against you?
00:44:57
◼
►
- Against is too strong.
00:45:00
◼
►
- Out to get you?
00:45:01
◼
►
Likes to tease you.
00:45:05
◼
►
Which one is it?
00:45:07
◼
►
- The universe is cruelly indifferent.
00:45:10
◼
►
That's what the universe is.
00:45:13
◼
►
And I just believe that part of its mechanism
00:45:17
◼
►
is engage in risky behavior
00:45:20
◼
►
and the chance of disaster goes up.
00:45:24
◼
►
The day you leave your house with the phone on low charge
00:45:28
◼
►
because you think, oh, I'm just going to run
00:45:32
◼
►
this short errand is the day that you get swept up
00:45:35
◼
►
into some big thing where you definitely need your phone
00:45:38
◼
►
on full charge.
00:45:38
◼
►
That's just how the universe works.
00:45:41
◼
►
All of this is a preface to say,
00:45:43
◼
►
even I, very cautious man, have made the decision
00:45:48
◼
►
that carrying these extra battery packs
00:45:51
◼
►
are no longer worth it.
00:45:53
◼
►
This was one of the things that I cut
00:45:56
◼
►
in trying to put together my own travel for this time,
00:45:59
◼
►
is I was going, you know what?
00:46:00
◼
►
This is not worth it.
00:46:01
◼
►
- Okay, I'm gonna do it.
00:46:03
◼
►
- Wow, okay.
00:46:04
◼
►
- So I'm gonna go home today when we're done,
00:46:08
◼
►
and I'm gonna remove that from the tech kit,
00:46:11
◼
►
and I'm gonna do everything possible
00:46:13
◼
►
to get all of my stuff inside of that one tech kit.
00:46:17
◼
►
Great. And as an extra bonus here, now if you are in a situation when you are traveling
00:46:23
◼
►
and you run out of charge, you can blame me instead of blaming yourself.
00:46:27
◼
►
Oh 100% that was what took me over. You saying it was like great I can blame Gray now. And
00:46:32
◼
►
then also the other thing I'll have is, oh and if I do get in this situation, at least
00:46:36
◼
►
it'll be a funny story for the show. So you know, it'll benefit me somehow.
00:46:41
◼
►
To anyone out there who is still traveling with one of these things, you can let it go
00:46:46
◼
►
and you can blame Gray.
00:46:47
◼
►
Now with all that said, what I haven't told you
00:46:49
◼
►
is that I did replace this with something,
00:46:52
◼
►
which is I am bringing Apple's weirdest product
00:46:56
◼
►
ever created, which is their little extra battery
00:47:00
◼
►
that goes on the back of the phone.
00:47:01
◼
►
- MagSafe battery pack.
00:47:03
◼
►
- Yes, the MagSafe battery pack,
00:47:05
◼
►
a product that I find completely baffling
00:47:08
◼
►
in almost every respect.
00:47:10
◼
►
But my calculation here is really the only thing
00:47:15
◼
►
that you absolutely can't have run out of charge,
00:47:18
◼
►
that you want to have a backup for, is the actual phone.
00:47:22
◼
►
That's the critical point of failure.
00:47:25
◼
►
Everything else can survive.
00:47:27
◼
►
And Apple's little MagSafe battery pack thing
00:47:30
◼
►
is way smaller and way lighter
00:47:33
◼
►
than any of these external batteries.
00:47:35
◼
►
And you can just slide it somewhere in your backpack
00:47:38
◼
►
and just totally forget about its existence.
00:47:41
◼
►
So I do have one of these that I'm bringing along with me.
00:47:44
◼
►
This only works if you don't put a popsocket directly on the back of your phone, like I do.
00:47:48
◼
►
Yes, but I think you should rephrase this in your mind as this is the emergency backup for your phone has totally run out.
00:47:56
◼
►
And in that situation, it's going to be worth it to take your popsocket off, right?
00:48:00
◼
►
Or even if you have some funny case, to take the funny case off and use this.
00:48:05
◼
►
That's what this is. It's the fallback.
00:48:06
◼
►
It would be easier if I had the case, right?
00:48:08
◼
►
But yeah, I can understand, like, this would be like, so bad, remove the popsocket.
00:48:12
◼
►
- Here's what, I'm not gonna get one of these
00:48:14
◼
►
'cause I feel like I understand the trip enough
00:48:16
◼
►
that I'm not worried too much
00:48:17
◼
►
and I won't be on my own, right?
00:48:19
◼
►
- You know, most of the places where I could imagine
00:48:21
◼
►
being in these situations is like travel hubs.
00:48:25
◼
►
And most travel hubs these days
00:48:28
◼
►
have these types of products available for you to buy
00:48:31
◼
►
for this exact reason, right?
00:48:33
◼
►
- Every airport has the ability
00:48:36
◼
►
for you to buy a little power bank.
00:48:37
◼
►
So I'm just saying like that would have been my
00:48:38
◼
►
in case of emergency type situation.
00:48:41
◼
►
I do like what you're saying.
00:48:43
◼
►
If I had the ability, if I,
00:48:45
◼
►
if it was more convenient for me
00:48:47
◼
►
to charge one of those things, I would get one,
00:48:50
◼
►
but I am gonna go this time, no power bank.
00:48:53
◼
►
- We have one of these in the house
00:48:55
◼
►
because an unspecified member of the house
00:48:59
◼
►
often neglects to keep her phone charged up.
00:49:03
◼
►
- Their phone, right?
00:49:05
◼
►
- We're not specifying, remember?
00:49:07
◼
►
- Yes, an unspecified member of the house
00:49:11
◼
►
neglects to keep their phone charged up and when the charging fairy isn't always on top
00:49:18
◼
►
of his job of making sure that the phone is charged, we can be in a situation where this
00:49:25
◼
►
unspecified person needs to go somewhere and the phone is at 3%.
00:49:29
◼
►
So I keep in my office always fully charged up and plugged in one of these extra Apple
00:49:35
◼
►
MagSafe batteries so it can just be grabbed at any moment and brought out.
00:49:39
◼
►
I will just say, I appreciate that Apple made this product.
00:49:42
◼
►
This is a way better idea than every year
00:49:45
◼
►
having a different case.
00:49:47
◼
►
- Yes, I agree with that.
00:49:48
◼
►
- That also always took them like six or seven months
00:49:52
◼
►
to even make.
00:49:53
◼
►
- That was the same with this one though.
00:49:54
◼
►
Like the phone was out with MagSafe
00:49:56
◼
►
for the best part of a year
00:49:57
◼
►
before they introduced the MagSafe battery pack.
00:49:59
◼
►
- But the difference is now that MagSafe
00:50:01
◼
►
is an existing thing, presumably you'll be able
00:50:04
◼
►
to use this same case on the next phone, right?
00:50:06
◼
►
It's not the situation where,
00:50:08
◼
►
"Oh, you're just out of luck for a battery case for six months."
00:50:10
◼
►
- This will last multiple years. - Yeah.
00:50:12
◼
►
So, I'm very glad they made it, but I do just find it such a strange product,
00:50:17
◼
►
and the number one thing that drives me crazy is,
00:50:21
◼
►
why doesn't it have a USB-C connector on it?
00:50:25
◼
►
It should have a USB-C connector.
00:50:28
◼
►
And then this way, oh look, you can charge your phone,
00:50:31
◼
►
whether you have a lightning cable, and you can plug it into the phone,
00:50:35
◼
►
or a USB-C connector and plug it into this.
00:50:38
◼
►
Every time I use it, it's baffling to me,
00:50:40
◼
►
and I can't, like I psychologically cannot remember
00:50:44
◼
►
that this is a lightning device,
00:50:46
◼
►
and it's such a strange decision on Apple's part.
00:50:49
◼
►
But this is the world that we are in.
00:50:51
◼
►
There are two cables, there's USB-C,
00:50:54
◼
►
and then there's lightning for an annoying amount
00:50:58
◼
►
of iPhone peripherals in a whole bunch of ways
00:51:02
◼
►
that they don't need to be,
00:51:03
◼
►
and is very annoying for cable management,
00:51:05
◼
►
especially when traveling.
00:51:08
◼
►
- This episode is brought to you by Fitbud.
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I also love that it integrates with my Apple Watch.
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support of this show and relay FM. Alright so we've spoken about dongles and dongle bags in our
00:53:22
◼
►
travel bag section without actually talking about the travel bags themselves. This is
00:53:28
◼
►
like another thing for me where I'm a little frustrated at my bag. So I use and have continued
00:53:34
◼
►
to use, I mean I've had this bag for a long time now, the Peak Design Backpack.
00:53:37
◼
►
Okay, which one of the Peak Design ones though?
00:53:40
◼
►
Okay, so I have the small one and I have the previous generation one.
00:53:46
◼
►
Are you, but do you mean the everyday backpack?
00:53:49
◼
►
The everyday backpack. Okay, it's the everyday backpack.
00:53:50
◼
►
- Yeah, sorry, that's the other thing that's changed
00:53:51
◼
►
is now they have a million bags.
00:53:53
◼
►
When I bought this, Peak Design had one bag, right?
00:53:56
◼
►
It was one backpack, I should say,
00:53:58
◼
►
and it was the everyday backpack.
00:54:00
◼
►
And they've made some tweaks to the everyday backpack,
00:54:05
◼
►
like they've changed some of the inside organization
00:54:08
◼
►
and stuff, like they've changed that around a little bit
00:54:11
◼
►
in the modern version of it,
00:54:13
◼
►
but it's by and large the same bag.
00:54:16
◼
►
The frustration I have is I really like this bag,
00:54:19
◼
►
Like the construction of the bag,
00:54:20
◼
►
the way that you get in and out of the bag,
00:54:22
◼
►
like I like all that stuff.
00:54:24
◼
►
It's just, I wished I had a little more space,
00:54:28
◼
►
but I don't want the bigger one
00:54:31
◼
►
because that looks like a really big bag.
00:54:34
◼
►
So this is the frustration that I have at the moment,
00:54:37
◼
►
which is my current bag, I want a little more space.
00:54:40
◼
►
However, that may be made better
00:54:41
◼
►
if I can actually do what I want to do
00:54:43
◼
►
and combine all the dongle bags into one little pouch.
00:54:47
◼
►
Maybe that will help.
00:54:48
◼
►
but I wish I just had a little bit more.
00:54:51
◼
►
- Yeah, so I have the same backpack.
00:54:54
◼
►
- You can see it in some of my vlogs.
00:54:55
◼
►
Like I love this bag.
00:54:56
◼
►
I think it is fantastic for very many reasons.
00:54:59
◼
►
The main one for me is the side accessibility,
00:55:03
◼
►
the way that you can just unzip it from the side
00:55:06
◼
►
and instantly get access to everything that's in there.
00:55:09
◼
►
That's one of those features I feel like
00:55:11
◼
►
I never knew that I wanted it.
00:55:13
◼
►
And now I can't unsee needing this feature
00:55:16
◼
►
in every backpack that I'm ever going to use.
00:55:19
◼
►
Like it's just so great.
00:55:21
◼
►
I love being able to just throw this thing on a table
00:55:23
◼
►
sideways, open it up, and also be able to open it up
00:55:26
◼
►
from either side, which again is surprisingly useful
00:55:30
◼
►
under some circumstances.
00:55:31
◼
►
But I'm with you 100%.
00:55:32
◼
►
I really like Peak Design as a company.
00:55:35
◼
►
They have a bunch of just great stuff.
00:55:37
◼
►
Also on my own travel list is it took me forever
00:55:40
◼
►
to find a new iPhone case.
00:55:43
◼
►
And I totally love their new iPhone case.
00:55:46
◼
►
their MagSafe adapter one.
00:55:47
◼
►
It's amazing.
00:55:48
◼
►
They're a really great company.
00:55:50
◼
►
- Oh, did that come out?
00:55:51
◼
►
- Yes, yeah, that was a Kickstarter project and it came out.
00:55:53
◼
►
- Yeah, 'cause I remember being concerned
00:55:55
◼
►
about that project, 'cause they announced it
00:55:57
◼
►
like a week before the iPhone shipped with MagSafe.
00:55:59
◼
►
- Yeah, so they adapted it so that it's MagSafe compatible.
00:56:02
◼
►
I can use the battery with that case.
00:56:05
◼
►
It's fantastic. - That's cool.
00:56:06
◼
►
- Oh, also, I didn't realize, for you,
00:56:08
◼
►
one of the reasons you might like it
00:56:11
◼
►
is the case has a little loop on the back of it
00:56:15
◼
►
that you can put your fingers through.
00:56:17
◼
►
So for me, this has replaced the pop socket.
00:56:20
◼
►
- Yeah, but I don't like cases on my phones anymore either.
00:56:23
◼
►
- Okay, well if you don't want a case, then that's--
00:56:25
◼
►
- When you said that, my ears perked up,
00:56:27
◼
►
but then I remembered I prefer
00:56:29
◼
►
to have no case on my phone now.
00:56:31
◼
►
This is one of my things that got spoiled on lockdown.
00:56:33
◼
►
I was like, lockdown starts,
00:56:34
◼
►
I'm just gonna take the case off my phone,
00:56:36
◼
►
and now I never wanna put a case back on my phone again.
00:56:39
◼
►
I like it too much.
00:56:40
◼
►
- I get it, the caseless phone is really nice.
00:56:42
◼
►
Sorry, we're getting derailed here.
00:56:43
◼
►
I have something else to say about cases.
00:56:45
◼
►
Let me just find the name of the other one.
00:56:47
◼
►
- Well, what I'll say before you're finding that
00:56:49
◼
►
is I think one of the things,
00:56:50
◼
►
one of the issues I have with these types of phone cases too
00:56:55
◼
►
is once you're in on this system,
00:56:57
◼
►
you have to hope that they're gonna have cases ready in time
00:57:00
◼
►
for the new phones.
00:57:02
◼
►
- Yes, yeah, that is always a problem.
00:57:03
◼
►
- Some companies make that work.
00:57:05
◼
►
Some companies make it work because Apple helped them,
00:57:08
◼
►
like AutoBox.
00:57:09
◼
►
So like, that's one of the things
00:57:11
◼
►
that actually makes Popsockets pretty cool
00:57:12
◼
►
is Otobox is one of the companies like Belkin,
00:57:15
◼
►
I believe that Apple give the files to in advance,
00:57:19
◼
►
because they have their cases out really quickly,
00:57:22
◼
►
and they always have a pop socket compatible case.
00:57:25
◼
►
And that comes out pretty much at the same time
00:57:28
◼
►
as the new iPhones.
00:57:30
◼
►
And so I would hope that Peak Design can get to that point,
00:57:33
◼
►
but like, because they have this whole system,
00:57:35
◼
►
like it's not just that it's MagSafe compatible,
00:57:37
◼
►
they have their own magnetic system, right?
00:57:39
◼
►
They have a bunch of accessories.
00:57:41
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If you go all in on this lifestyle,
00:57:43
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you've got to hope that they,
00:57:44
◼
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if you are a person who updates their phone every year,
00:57:47
◼
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you've got to hope then that they'll update the cases.
00:57:50
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They will update them every year, but will they do it soon?
00:57:53
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Will you have to put a pre-order down
00:57:55
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and wait three weeks, a month, two months?
00:57:57
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You know, like that's,
00:57:58
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- Yeah. - that's the,
00:57:58
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I think can be the problem with these types of things.
00:58:00
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- Oh yeah, no, totally.
00:58:02
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And for me, the only connector I'm using
00:58:04
◼
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is the one for the bike.
00:58:05
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They have like a bike connector
00:58:06
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that works with this case, which is great.
00:58:07
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- It's really cool.
00:58:08
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The whole system that they built is very cool
00:58:11
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and impressive. Like they have like a wallet that I've seen people really dig.
00:58:14
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Yeah, so tangents to iPhone cases. I was just having a really hard time finding an iPhone
00:58:19
◼
►
case that I like this year, but I really like peak designs and a big reason I like it is
00:58:23
◼
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because of the little loop on the back for your hand. So for me it's very comfortable
00:58:27
◼
►
to just slide my ring finger in and then have a better grip on the phone. But I'm actually
00:58:32
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bringing two different phone cases with me. And the other one that I really like is Polar
00:58:38
◼
►
Pro's phone case. I think they call it the Light Chaser. Yeah, here we go. Here's the
00:58:43
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►
link for it. Light Chaser. Yeah, that's it's a cool name. Or I think that's the name of
00:58:47
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►
their their different system. Whoa, what is this? So it is a just a good phone case. But
00:58:54
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what I really like about it is that they have a like a grip that you can put on the outside
00:59:01
◼
►
of the phone and you can put this grip anywhere. It's a little bit like a pop socket, except
00:59:06
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►
a million times more secure because it's physically locking into the grip.
00:59:11
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This webpage is really hard to understand what the product is.
00:59:16
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Can you explain to me, because all I see, I can't understand what you've got.
00:59:22
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Okay, so the company is called PolarPro, and one of the reasons I was looking into them
00:59:26
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►
is I've been thinking more and more about some of the Grey Goes Outside stuff, and it's
00:59:31
◼
►
really important to me that I just want to be able to always have a very simple and compact
00:59:37
◼
►
filming setup. And so, obviously, build around the iPhone for that. And so the Tesla video
00:59:43
◼
►
that I shot in North Carolina was shot entirely on my iPhone, and I used this case as part
00:59:52
◼
►
of that system. And so it is a case, but it has two key features, one of which is there's
00:59:59
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►
is an area over the actual camera lenses where you can lock on accessories. So you can either
01:00:06
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►
get a different lens to put over the front, which I don't really have any interest in
01:00:11
◼
►
using different lenses. What I cared about is you can also put on what's called an ND
01:00:17
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►
filter. Basically, this is a thing that makes filming outside look a little nicer when you're
01:00:22
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►
in super bright sunlight. It kind of tones down the light from the sky, but it keeps
01:00:27
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►
the ground light and it just, you get less blown out skies, the video can look a little
01:00:31
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►
bit smoother.
01:00:32
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►
It's just one of these little tricks for how do you make video look better if you want
01:00:36
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►
to put a bit of effort into it.
01:00:39
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►
That's nice, but the real selling feature to me of this case is that they have just
01:00:45
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►
this chunky grip that you can put on the side.
01:00:50
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►
And it was really interesting using this on the last trip because the grip is very big,
01:00:56
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►
But it lets you hold the phone much more comfortably like it's an actual real camera.
01:01:03
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►
Like if you think about the way Canon and Nikon design their cameras, they have a very
01:01:07
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particular – almost all of them have like a grip that's on the side in the same shape
01:01:12
◼
►
because it's a very comfortable way for a professional to hold a camera.
01:01:17
◼
►
And this case with the grip accessory replicates that experience as closely as you can of how
01:01:25
◼
►
would you hold an iPhone like it's a professional camera?" And I cannot tell you how much I
01:01:31
◼
►
loved having the grip on the phone when I'm using it really as a working device. And there
01:01:39
◼
►
was an unexpected way that I loved it, which is why I mention it for travel. So I ended
01:01:46
◼
►
up using this case on the phone with the grip while traveling, because what I really liked
01:01:53
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doing is I could put the phone in my pocket, but the grip would just stick out of my pocket.
01:02:01
◼
►
So I could very easily always take my phone out and put it back in my pocket without having
01:02:07
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►
to actually reach into my pocket to get the phone. And when you're traveling and you need
01:02:12
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►
to constantly show your boarding pass or you're always paying for stuff like I freaking loved
01:02:18
◼
►
using this grip as just an easier way to get my phone in and out of my pocket while traveling.
01:02:25
◼
►
So this is also one of my recommendations. It's a weird case, but I can really recommend
01:02:31
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►
Okay, I'm looking at the video they have on their page now and now I can actually see
01:02:35
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►
what on earth the grip is. The product photography is not great.
01:02:39
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►
Yeah, they're doing that thing where it's like when you're trying to check out a hotel
01:02:42
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►
and they have nothing but close-up photos of everything. You're like, "Dude, just show
01:02:45
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►
me the thing!"
01:02:46
◼
►
just showing it in action. There isn't a clear photo on their website of what the grip
01:02:53
◼
►
looks like because people are just holding it. I can't see it, but I see now. Does it
01:02:58
◼
►
have a shutter button on it?
01:02:59
◼
►
Yeah, so there's an option that connects with a Bluetooth. I personally don't happen
01:03:02
◼
►
to have that one, but you can make it work as a Bluetooth remote to actually start and
01:03:06
◼
►
stop video or to take pictures.
01:03:08
◼
►
Does it have a loop of any kind so you can attach it to your wrist or anything?
01:03:14
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Yeah, so that is another one of the features.
01:03:16
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►
There's a bunch of slots where you can put a lanyard through.
01:03:18
◼
►
And again, like with a case from Peak Design,
01:03:21
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►
I feel especially when you're traveling,
01:03:23
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►
you want to be able to have a more solid grip on your phone.
01:03:27
◼
►
Like again, you're daring the universe to drop and break your phone when you're traveling.
01:03:32
◼
►
And so I do use the Polar Pro case with the lanyard on it.
01:03:36
◼
►
And again, it is one of those things that I thought,
01:03:39
◼
►
I don't know how much I'm going to care about this,
01:03:41
◼
►
but I actually really liked having that as an option when I'm using it.
01:03:44
◼
►
Oh, and I realized there's one more thing here, which is that the bottom of that case
01:03:48
◼
►
works really well with another thing that I bring with me while traveling,
01:03:54
◼
►
which is another Peak Design product, which is their travel tripod.
01:03:59
◼
►
Peak Design makes this travel tripod, and I got the carbon fiber one,
01:04:04
◼
►
and it is one of the best video accessories I have ever bought.
01:04:10
◼
►
It's a real full-size tripod, but the carbon fiber makes it reasonably light.
01:04:15
◼
►
It's as easy to travel with as something like this can be.
01:04:20
◼
►
You can set it up to be just a ton of different heights,
01:04:23
◼
►
and it's designed to work really well with an iPhone.
01:04:26
◼
►
They have a native way where you can plug your phone in,
01:04:29
◼
►
but the PolarPro case lets me sort of screw it in and attach it more securely.
01:04:33
◼
►
So, again, not that I do a ton of this stuff, but this is like my version of optionality.
01:04:38
◼
►
I want to have the option to be able to film something with my iPhone if something interesting comes up.
01:04:45
◼
►
And so I do always now want to keep a tripod with me.
01:04:49
◼
►
I keep this Peak Design tripod with me.
01:04:52
◼
►
And then I need some way to be able to use my phone as a reasonable filming solution with that as well.
01:04:57
◼
►
And so I was looking into cases and so the Light Chaser Pro is the best like filming case for an iPhone.
01:05:04
◼
►
Man I wish someone was doing stuff like this in audio.
01:05:06
◼
►
I know what you mean. Yeah.
01:05:08
◼
►
I wish that there was like a brand who was making a really strong, lightweight microphone arm that I could attach to a hotel table
01:05:15
◼
►
Rather than me needing to take this thing with this silly weight on it
01:05:19
◼
►
I totally understand that
01:05:20
◼
►
Video is just cool
01:05:22
◼
►
Video is cool, it also has the ability that you can show off your product in a cool video, right?
01:05:28
◼
►
Like it's sort of a product that sells itself in that way
01:05:31
◼
►
- I mean, it's also, it's aspirational,
01:05:33
◼
►
and also if you're like a parent,
01:05:36
◼
►
you can have this way better thing
01:05:38
◼
►
of catching your family memories.
01:05:39
◼
►
I get why, like, it's like a thing, you know?
01:05:42
◼
►
But it just, I wished that I could have that thing
01:05:46
◼
►
in the stuff that I want it in.
01:05:47
◼
►
- Yeah, I completely get it.
01:05:48
◼
►
And also the market for travel audio needs
01:05:53
◼
►
is just so much smaller, right?
01:05:56
◼
►
It just really is.
01:05:57
◼
►
- It's minuscule compared to video.
01:05:59
◼
►
I know, I just wish there was someone doing it.
01:06:01
◼
►
But I completely agree where the audio stuff traveling with it still feels very clunky.
01:06:06
◼
►
I think it will always be clunky just because of the size of the market.
01:06:10
◼
►
But I mean for me now, that trip to North Carolina for the Tesla stuff was like an interesting
01:06:16
◼
►
test for me of what can a mobile setup be like.
01:06:21
◼
►
And on the video side, I feel like, oh, I've totally solved the minimum viable filming
01:06:27
◼
►
solution which is this case and this tripod. It's actually it's a funny thing
01:06:33
◼
►
but on that Tesla video the shots that are done sort of from the back seat
01:06:37
◼
►
where you can see the driver's seat and then also you can see out the windshield
01:06:42
◼
►
all of that stuff was done by taking my phone and sticking it into the tripod
01:06:48
◼
►
and I had the tripod in the back seat I just spread the legs out in this very
01:06:53
◼
►
weird way, but that tripod like lets you have all the legs at different angles and lock
01:06:58
◼
►
them in super solidly. So it's like, yep, I can just throw this thing in anywhere and
01:07:03
◼
►
now I can mount the phone at a perfect spot to take these like point of view rear seat
01:07:10
◼
►
shots that fit both like the steering wheel and everything out the front window. So it's
01:07:16
◼
►
like, yes, this is great. I love this as a travel accessory.
01:07:18
◼
►
That's cool. I didn't necessarily think about the fact that any of that might have been shot on an iPhone.
01:07:23
◼
►
The whole thing was shot on the iPhone, with the exception of some of the... I have some dashcam stuff,
01:07:27
◼
►
like the purely out the front window stuff was from the dashcam, but
01:07:31
◼
►
everything else was shot on an iPhone and then...
01:07:35
◼
►
I think there's two shots that are on my DJI, the little pocket gimbal thing,
01:07:43
◼
►
but it's basically an iPhone video, which is also why I made the mistake of shooting it in HDR.
01:07:47
◼
►
I was like, "Ooh, let me try this too."
01:07:49
◼
►
And that was a terrible mistake.
01:07:50
◼
►
- No, don't do that.
01:07:52
◼
►
Nothing can accept that, really.
01:07:55
◼
►
Except just, if only you were to watch it back yourself
01:07:57
◼
►
on your own iPhone, you'd be fine.
01:07:59
◼
►
- Yes, exactly.
01:08:00
◼
►
But no, that was, you have to try things and learn stuff.
01:08:03
◼
►
Setup, great.
01:08:05
◼
►
Shooting in HDR, terrible.
01:08:07
◼
►
- So we're both using the Peak Design.
01:08:09
◼
►
I mean, for me, these days, it's my MacBook Pro
01:08:12
◼
►
or my iPad Mini are the two things
01:08:14
◼
►
that are going in that back pocket,
01:08:16
◼
►
like the computer pocket area.
01:08:18
◼
►
And that mixture works pretty nicely,
01:08:20
◼
►
especially as the MacBook Pro is pretty big
01:08:24
◼
►
in all dimensions.
01:08:25
◼
►
So having the iPad mini is like the perfect compliment
01:08:28
◼
►
for it because in the peak design,
01:08:30
◼
►
it basically sits where like a Kindle is supposed to go.
01:08:33
◼
►
Like it's like a very small pocket
01:08:35
◼
►
that's in the top of that area.
01:08:36
◼
►
So that fits in really nicely for me.
01:08:38
◼
►
One of the biggest changes of course is air tax.
01:08:40
◼
►
You know, I have an air tag on the backpack,
01:08:41
◼
►
which is just great.
01:08:42
◼
►
Outside of that, I mean,
01:08:44
◼
►
It's the usual little bits and bobs like allergy medicine.
01:08:48
◼
►
Well, now I have face masks and antibacterial wipes,
01:08:51
◼
►
which wasn't a thing that I had before in my bag.
01:08:53
◼
►
AirPods Max.
01:08:54
◼
►
- Yes, AirPods Max. - My headphones.
01:08:55
◼
►
And I keep them in this hard case
01:08:57
◼
►
that friend of the show, underscore Widget Smith,
01:09:00
◼
►
suggested to me, which was, he found it on Amazon.
01:09:04
◼
►
Like they found it on Amazon,
01:09:06
◼
►
and he came over to the studio one day
01:09:08
◼
►
and took this out of his bag.
01:09:09
◼
►
I was like, what is that case?
01:09:11
◼
►
It's just called Smart Case for Apple AirPods Max.
01:09:14
◼
►
And it is just a hard case which covers it fully,
01:09:17
◼
►
but also has magnets built into the case,
01:09:20
◼
►
so it can do like the sending them to sleep kind of thing.
01:09:23
◼
►
And it was a relatively cheap case,
01:09:25
◼
►
and I like that it completely like covers the AirPods Max.
01:09:30
◼
►
But the problem is it's massive.
01:09:34
◼
►
- Because the AirPods Max are massive and they don't fold.
01:09:36
◼
►
If Apple ever makes another version of these headphones,
01:09:39
◼
►
I desperately hope that they make them folding.
01:09:42
◼
►
- Oh, I'm with you so hard on this.
01:09:44
◼
►
I really love the AirPods Max.
01:09:46
◼
►
- I think they're fantastic, I love them.
01:09:48
◼
►
- They are my favorite headphones.
01:09:50
◼
►
They've just been a real surprising winner,
01:09:53
◼
►
how much I like them.
01:09:54
◼
►
And it just kills me how bad they are at traveling.
01:09:59
◼
►
It's just awful.
01:10:01
◼
►
- When it feels like that is their entire purpose.
01:10:03
◼
►
- I disagree, I think Apple's vision of this
01:10:05
◼
►
is these are the headphones you use
01:10:07
◼
►
in front of your computer.
01:10:08
◼
►
It just, everything about them feels that way.
01:10:11
◼
►
I understand that.
01:10:12
◼
►
Or if you're like Federico Viticci and you're someone who just sits in a chair
01:10:16
◼
►
and listens to music and that's the only thing you're doing, like that actually
01:10:20
◼
►
might be their ideal use case is, oh.
01:10:23
◼
►
I'm mixing that up.
01:10:23
◼
►
That is my entire purpose for them, right?
01:10:26
◼
►
I only want headphones like this for traveling.
01:10:28
◼
►
Otherwise AirPods Pro is all I want and need.
01:10:30
◼
►
But I think Apple just wants you to sit down with them and close your eyes and
01:10:34
◼
►
listen to some beautiful spatialized audio and that's their vision.
01:10:37
◼
►
And I'm like, "Apple, please make them fold.
01:10:40
◼
►
Please, it's awful."
01:10:42
◼
►
I looked at some of the cases for these things for traveling
01:10:45
◼
►
and my decision was absolutely none of them
01:10:48
◼
►
are worth the space they take up.
01:10:49
◼
►
It's just too much.
01:10:51
◼
►
- It is a lot.
01:10:51
◼
►
- You know what?
01:10:52
◼
►
I'm just gonna throw these headphones into my backpack
01:10:55
◼
►
and if they get trashed, that's the price I'm gonna pay,
01:10:58
◼
►
but I'm not gonna give up like 30% of the space
01:11:02
◼
►
in my backpack for a case for these headphones.
01:11:05
◼
►
Like it's just not gonna happen.
01:11:05
◼
►
I want my bag to be a little bit bigger.
01:11:07
◼
►
- Yeah, no, I get it.
01:11:08
◼
►
- Right, this is why.
01:11:09
◼
►
- Listen, peak design, peak design.
01:11:11
◼
►
If you're listening, here's my pitch
01:11:13
◼
►
for the next version of the everyday backpack
01:11:16
◼
►
you should make.
01:11:17
◼
►
I think you should make an everyday backpack light.
01:11:22
◼
►
And the only thing you really need to change
01:11:25
◼
►
is taking out a lot of the padding that's in this backpack.
01:11:29
◼
►
Because the version that currently exists,
01:11:32
◼
►
the reason it's designed the way it's designed
01:11:34
◼
►
is to protect expensive camera gear.
01:11:38
◼
►
And it just so happens to be
01:11:39
◼
►
one of the most amazing backpacks ever made.
01:11:43
◼
►
But if you think of the use case of a lot of people
01:11:46
◼
►
are using this backpack
01:11:47
◼
►
and they're not worried about protecting their $6,000 lens,
01:11:52
◼
►
I think if they simply took out a ton of the padding,
01:11:57
◼
►
they could make the backpack lighter
01:11:59
◼
►
and give it just a little bit more space
01:12:03
◼
►
and it would be perfect.
01:12:04
◼
►
So that's what I want.
01:12:05
◼
►
Like, everyday backpack light.
01:12:07
◼
►
Take out some of the weight,
01:12:09
◼
►
and just like 5% bigger would make
01:12:13
◼
►
all of the difference in the world.
01:12:14
◼
►
- And also, if it's Peak Design and Honest N'ing,
01:12:16
◼
►
just a better way to put a water bottle
01:12:18
◼
►
on the outside of the bag.
01:12:19
◼
►
Like, the little pocket thing that they have right now,
01:12:23
◼
►
that isn't what I want.
01:12:24
◼
►
I want something that doesn't need, again,
01:12:26
◼
►
to be protective or whatever,
01:12:28
◼
►
just like a net or something.
01:12:31
◼
►
Like, way more stretchy.
01:12:32
◼
►
'Cause when the bag is full,
01:12:35
◼
►
I can't get a water bottle into the pockets on the outside.
01:12:39
◼
►
That's my only other gripe with the bag.
01:12:41
◼
►
Like if my bag is like completely fit to burst,
01:12:44
◼
►
trying to shove a water bottle
01:12:46
◼
►
into the side of those pockets is almost impossible.
01:12:49
◼
►
- Yeah, for any listeners,
01:12:51
◼
►
one of the reasons why this backpack
01:12:53
◼
►
ends up stuffed to the brim
01:12:54
◼
►
is they've made this genius decision
01:12:56
◼
►
about the way that it latches on the top,
01:12:59
◼
►
where the backpack is very expandable,
01:13:03
◼
►
but that also then just begs you to keep going,
01:13:06
◼
►
"Oh, I can put a little more in."
01:13:08
◼
►
- Just a little more. - Like, "I could just
01:13:09
◼
►
put a little more in."
01:13:10
◼
►
You don't have it clear of a limit of,
01:13:14
◼
►
"When does this bag say no?"
01:13:17
◼
►
It's not as clear as with other backpacks.
01:13:19
◼
►
And so you just always end up putting in,
01:13:22
◼
►
"Oh, just a little bit more, just a little bit more.
01:13:25
◼
►
I can have it closer."
01:13:26
◼
►
And so you do end up with like this bursting back.
01:13:30
◼
►
And yes, then the outside pocket to put a water bottle in
01:13:33
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becomes completely useless
01:13:35
◼
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as this thing is just bursting at the seams.
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So over the last few months, there's been a couple of things we've been talking about
01:15:47
◼
►
with YouTube that I think are coming together a little bit and something I want to talk
01:15:51
◼
►
about today.
01:15:52
◼
►
So we were talking about the fact that we were tinkering around with the Cortex channel
01:15:56
◼
►
a bit and some of Cortex animated and, you know, we were changing around.
01:16:00
◼
►
Actually, did we talk about this on the show?
01:16:02
◼
►
You're saying that I'm not sure we've explicitly talked about it.
01:16:06
◼
►
I think we might have mentioned it a bit in passing on Moretex, but no, I don't think
01:16:12
◼
►
ever had an explicit conversation that... Because I have a memory of a conversation
01:16:17
◼
►
that I think was on the show which was where you were changing the names and I didn't understand
01:16:23
◼
►
what had happened. Yes, I think we did discuss that.
01:16:26
◼
►
Yeah, so we've been doing some stuff like making the Cortex animated videos maybe a
01:16:31
◼
►
little bit more clear as to what they were by not calling them Cortex animated episode
01:16:37
◼
►
blah blah blah, right, which is what I used to call them before. We actually give them
01:16:40
◼
►
titles now so they're maybe just more like enticing to watch as videos and
01:16:45
◼
►
then also we've been talking about the fact that you have kind of made the
01:16:49
◼
►
choice this year as part of new decades dawn again which is your year theme of
01:16:55
◼
►
truly just embracing YouTube and doing more of what that system is wanting from
01:17:02
◼
►
you which is changing titles and thumbnails and just trying to make that
01:17:06
◼
►
overall rapping of the videos more enticing to people. So while we've been
01:17:12
◼
►
doing that I've been seeing you know like as I managed we both managed the
01:17:16
◼
►
Cortex channel as you've been doing that stuff I've been seeing that like some of
01:17:20
◼
►
these videos they're really catching on and recently we had a video which is the
01:17:26
◼
►
video which is talking about the working week with weekend Wednesdays at the
01:17:32
◼
►
moment is called like the seven day week is dumb or something.
01:17:35
◼
►
It has now become our most watched video on the cortex channel overtaking any of
01:17:41
◼
►
the actual episodes themselves, including episode one, which episode one would have
01:17:48
◼
►
a lot of views on it for a couple of reasons.
01:17:50
◼
►
One, it is episode one of the show.
01:17:54
◼
►
And also it's the video that just auto plays when someone comes to the channel.
01:17:58
◼
►
So, but now that video is currently 179,000 views.
01:18:02
◼
►
The seven day week is done animated video is 193,000 views,
01:18:06
◼
►
which is in my mind unbelievable.
01:18:08
◼
►
This is wild.
01:18:10
◼
►
And so with that, I've been kind of like thinking,
01:18:14
◼
►
just poking around, just swapping out the titles
01:18:18
◼
►
and thumbnails every now and then
01:18:19
◼
►
to see if it gives a boost to any of the videos.
01:18:21
◼
►
I've been doing that maybe over the last month myself,
01:18:23
◼
►
just like tweaking them here and there.
01:18:25
◼
►
And basically my answer is like,
01:18:27
◼
►
Does it make a difference? Yes, sometimes.
01:18:31
◼
►
And it is the sometimes part that I'm really struggling with.
01:18:34
◼
►
So what I can see is that changing titles and thumbnails
01:18:38
◼
►
does have a pretty huge effect on views.
01:18:40
◼
►
For us as well, sometimes weeks after posting.
01:18:44
◼
►
And that's really weird to me.
01:18:46
◼
►
Like we have a video that went up recently,
01:18:49
◼
►
the anime that went up for episode 124,
01:18:52
◼
►
where you were talking about
01:18:53
◼
►
how you love to watch progress bars.
01:18:55
◼
►
And about a week ago, I changed the title and thumbnail on that one.
01:18:58
◼
►
It's now like an image of you flailing around and the video is called "Progress
01:19:03
◼
►
Bar Disease." And the video views just started shooting up again.
01:19:07
◼
►
And now that one is at like 40,000 views.
01:19:10
◼
►
And it was like previously at like 15,000.
01:19:13
◼
►
I think this has been interesting because obviously YouTube knows I'm interested
01:19:17
◼
►
in what's going on on the Cortex channel.
01:19:19
◼
►
So I think whenever you change something, the Cortex animated stuff shows up in my
01:19:22
◼
►
recommendations very fast.
01:19:24
◼
►
But it's been interesting to see you play with this a little bit.
01:19:28
◼
►
And I really think we have an interesting example where the animated episode called
01:19:33
◼
►
"Why is this still happening?" to me is actually the biggest outlier.
01:19:36
◼
►
- This is the one that I was gonna get to in a minute because it's the one that's gone weirdest.
01:19:40
◼
►
But again, like, as I was saying, currently called, that's what I think is like an important thing right now,
01:19:45
◼
►
is it's currently called "Why is this still happening?"
01:19:48
◼
►
- Yeah. But that one is the biggest outlier by far,
01:19:52
◼
►
where at the time of recording, it went up a month ago,
01:19:57
◼
►
and it's just crossed 100,000 views,
01:20:00
◼
►
which makes it the fifth most viewed video
01:20:03
◼
►
on the whole channel.
01:20:05
◼
►
And also for listener comparison here,
01:20:08
◼
►
the Cortex YouTube channel has 50,000 subscribers.
01:20:12
◼
►
So this has done twice as many views
01:20:16
◼
►
as Cortex has subscribers on YouTube in a month.
01:20:21
◼
►
And unlike something like the seven day week is dumb, where I link to that at the end of
01:20:29
◼
►
my video about Weekend Wednesday, and so like there's a lot of people we can see through
01:20:32
◼
►
the analytics that are coming through clicking on the end card to get that.
01:20:36
◼
►
So that one makes sense.
01:20:38
◼
►
But the "why is this still happening" video digging around in the analytics is clearly
01:20:44
◼
►
a case of the YouTube algorithm just woke up and decided to show this video to a bunch
01:20:51
◼
►
of people who are not Cortex subscribers. It's interesting and it's also been fun kind of seeing
01:20:57
◼
►
Myke have some first-hand experience of the insanity of the algorithm and how it can get
01:21:05
◼
►
in your head and you start going "Oh, I'd like more of this please. What are the reasons this
01:21:10
◼
►
happened?" Oh, that's a much harder question to answer. So like, this is where I am right now.
01:21:18
◼
►
Because it's the same with the video now currently called "Progress with Biodisease"
01:21:22
◼
►
where most of the views are coming from the YouTube system.
01:21:26
◼
►
And that one has just crossed 40,000 views.
01:21:29
◼
►
And that one went up 19 days ago.
01:21:32
◼
►
And so it's like a big difference.
01:21:34
◼
►
And just to say, we changed something.
01:21:36
◼
►
I think we changed the title and thumbnail for the "Why is this still happening" video.
01:21:40
◼
►
It was at 18,000 views or so and it had been that way for the best part of two weeks.
01:21:45
◼
►
It was just like trickling up.
01:21:46
◼
►
and then just exploded. In 11 days it got like 75,000 views or something.
01:21:51
◼
►
Yeah that video had been shown to everyone who was interested in Cortex and was over,
01:21:57
◼
►
and then a title and thumbnail change quintupled the number of views on it.
01:22:01
◼
►
Yep. The problem is I don't know really truly what's causing the effect. Like even if I wanted
01:22:08
◼
►
to do this to a video I don't know how to optimize it. Like I understand that at a basic level
01:22:15
◼
►
what's doing it is the title and the thumbnail being different. My expectation is what's happening
01:22:21
◼
►
is it's going to some people who may have already seen the video and they think it's a new one
01:22:27
◼
►
and so they click it and it's or it's going to people that have never seen this video for whatever
01:22:33
◼
►
reason and they click it and it's in those people showing interest the system grabs it and starts
01:22:39
◼
►
showing it to more people and then more and more people come and view it. That's my kind of like
01:22:44
◼
►
like what I expect is happening here.
01:22:47
◼
►
But the problem is I don't know how to make that happen.
01:22:50
◼
►
Like I feel like I understand what's happening, kind of,
01:22:53
◼
►
but I don't know how to like get YouTube to grab it.
01:22:57
◼
►
- I'll just point out a quick thing
01:22:58
◼
►
looking through some of the statistics
01:22:59
◼
►
so that people can understand this.
01:23:01
◼
►
I think people have the idea in their head,
01:23:05
◼
►
because I think Netflix does this,
01:23:07
◼
►
that changing the thumbnails on YouTube
01:23:09
◼
►
is like tricking people who have already seen the thing
01:23:13
◼
►
into thinking it's something new and watching it.
01:23:15
◼
►
- Yeah, Netflix does do this.
01:23:17
◼
►
- Right, 100% Netflix does that.
01:23:19
◼
►
But I can say on YouTube, looking at the analytics,
01:23:22
◼
►
the analytics do not support that
01:23:24
◼
►
as what has actually occurred.
01:23:26
◼
►
And so, like the video, "Why is this still happening?"
01:23:29
◼
►
That animated one, you can pull up the data
01:23:33
◼
►
and see what percentage of people watching this
01:23:35
◼
►
are new viewers versus existing viewers.
01:23:38
◼
►
And that means not even people who are subscribed to you,
01:23:41
◼
►
but people who just were on the channel previously.
01:23:45
◼
►
And when the algorithm picked that video up,
01:23:48
◼
►
it's almost entirely new people who are watching that video.
01:23:52
◼
►
It's not getting shown to the existing audience.
01:23:55
◼
►
I think people to understand
01:23:56
◼
►
like what is going on here on YouTube,
01:23:59
◼
►
for a video that for us now is crossing 100,000 views,
01:24:04
◼
►
the analytics show that YouTube has shown that video
01:24:09
◼
►
500,000 times across the platform.
01:24:14
◼
►
Like, that's these kind of very strange things to understand.
01:24:17
◼
►
Like, why did YouTube all of a sudden decide to promote this video to the tune of half a million impressions
01:24:29
◼
►
almost entirely to people who have never been on the Cortex channel before?
01:24:35
◼
►
It can be completely crazy making to think about some of this stuff.
01:24:39
◼
►
So I think there's a lesson that YouTube says that it wants people to learn.
01:24:46
◼
►
And that lesson, I think I would summarize as, you should make videos that are enticing to watch
01:24:54
◼
►
with the combination of their title and their thumbnail.
01:24:57
◼
►
And so we did that with the Cortex animated stuff.
01:25:00
◼
►
Saying Cortex animated and a number was un-inticing to anyone who was new.
01:25:08
◼
►
And so that seems like an obvious change. Oh, give it a title that just is a fun title. So this is
01:25:14
◼
►
much more welcoming to people who are new. That's fine. I can understand that. That's a good lesson.
01:25:19
◼
►
That's actually a lesson we should have learned years ago with the Cortex animated videos,
01:25:25
◼
►
but we just didn't like it just didn't really occur to either of us. But the frustrating thing
01:25:31
◼
►
is that you can make that obvious change, and there is an overall improvement. But then
01:25:39
◼
►
within those changes, for reasons that make no sense at all, there are huge order of magnitude
01:25:47
◼
►
differences that seem to come out of absolutely nowhere in terms of how many people will YouTube
01:25:54
◼
►
show this video to?
01:25:55
◼
►
Like there's a thing in the YouTube studio app, right?
01:25:59
◼
►
And the analytics tab right now, and it says, keep it up.
01:26:02
◼
►
Your channel got 484% more views than usual
01:26:05
◼
►
in the last 28 days.
01:26:09
◼
►
What is it that I have to keep up?
01:26:11
◼
►
What if I said, why don't you keep it up, YouTube?
01:26:14
◼
►
You're the one doing it, not me.
01:26:16
◼
►
You keep it up, I am keeping it up.
01:26:18
◼
►
I've been doing it for ages.
01:26:20
◼
►
You know, this channel has been around for years.
01:26:22
◼
►
We've been doing the animated videos for years, you know?
01:26:24
◼
►
I'm like, "You keep it up." (laughs)
01:26:27
◼
►
- Yeah, keep it up for the behind the scenes stuff.
01:26:29
◼
►
YouTube does, they have increasingly started trying
01:26:34
◼
►
to put in these natural language generated sentences
01:26:39
◼
►
around how your videos are doing.
01:26:41
◼
►
And this is one of those things where you'll log in
01:26:43
◼
►
and they'll say, "Keep it up."
01:26:45
◼
►
Or there's just so many of these that are weird
01:26:49
◼
►
and frustrating when YouTube says like,
01:26:51
◼
►
"Oh, more people are interested in this video than normal,
01:26:56
◼
►
so it is being promoted across YouTube more than normal."
01:26:59
◼
►
Or like, "A higher percentage of your viewers
01:27:02
◼
►
are watching this video."
01:27:04
◼
►
There are sentences that are useful,
01:27:06
◼
►
but never in any way that's actually helpful for like,
01:27:09
◼
►
why does weird random stuff happen?
01:27:13
◼
►
So how have you been feeling about all of this, Myke?
01:27:14
◼
►
- So there's a couple of things.
01:27:16
◼
►
One, at the moment, it's fun.
01:27:18
◼
►
Like, I'm finding it fun.
01:27:20
◼
►
I worry about like that fun leading into like obsessiveness.
01:27:25
◼
►
Right, so I'm trying to keep that in my mind.
01:27:27
◼
►
But like at the moment, it's just fun for me to log in
01:27:29
◼
►
and be like, wow, we have had 368,000 views on the channel
01:27:34
◼
►
in the last 28 days, which is just like,
01:27:38
◼
►
wow, that's super cool for me.
01:27:39
◼
►
Like, I've never been involved in a video project
01:27:43
◼
►
of this kind of magnitude, right?
01:27:45
◼
►
Like it's like, oh, this is so cool.
01:27:46
◼
►
This is so many thousands of subscribers
01:27:49
◼
►
and hundreds of thousands of views.
01:27:51
◼
►
It's like, wow, that's like just an interesting thing.
01:27:53
◼
►
And it's also fun to like change a thumbnail
01:27:57
◼
►
or a title and like come back to it in a couple of days
01:27:59
◼
►
and you can see the little chart and it goes, boop.
01:28:01
◼
►
And you're like, oh, okay, that one worked.
01:28:03
◼
►
And every time I like, I learn a little bit more, you know?
01:28:06
◼
►
It's like, I think one of the reasons
01:28:08
◼
►
that the thumbnail for the,
01:28:10
◼
►
why is this still happening video
01:28:12
◼
►
looks like it's one of your videos.
01:28:15
◼
►
- Yeah, I actually, you know what?
01:28:17
◼
►
I hadn't thought about that,
01:28:18
◼
►
but I just realized, yeah, the stick figure girls
01:28:21
◼
►
are in that.
01:28:22
◼
►
That hadn't crossed my mind,
01:28:23
◼
►
but I think you might be right about that.
01:28:24
◼
►
- I think that might help, but that's not necessarily it,
01:28:29
◼
►
because we've had other videos that haven't done that well,
01:28:32
◼
►
but are doing really well.
01:28:34
◼
►
This is the thing, I don't know any of it,
01:28:35
◼
►
I'm just, it's all stuff that I'm pulling out of nowhere,
01:28:37
◼
►
because I don't get any actual actionable information,
01:28:39
◼
►
just like this one did good, oh great.
01:28:42
◼
►
But what I'm thinking though now is like something
01:28:44
◼
►
that I'm gonna do is be more intentional
01:28:46
◼
►
about the thumbnails that we're using.
01:28:48
◼
►
Because the way I've always done it in the past is,
01:28:51
◼
►
when you upload a video to YouTube,
01:28:53
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it suggests some thumbnails for you.
01:28:56
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I don't know exactly what it's doing
01:28:58
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to pull out some screenshots basically of the video
01:29:01
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as it's uploading them and it gives you three options.
01:29:04
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And I've always just chosen the one I like the most
01:29:05
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and go with it from there.
01:29:07
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Now I am going to actually be taking some images
01:29:11
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from some frames from the video
01:29:14
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and I will use one that I like and keep a couple in reserve
01:29:18
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and then maybe swap it out after a couple of days,
01:29:20
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see what happens.
01:29:21
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And that's like part of the intention on this of it.
01:29:23
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And the same, like the titles I'm doing,
01:29:26
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and as you've been doing,
01:29:27
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similar to what we do with the podcast,
01:29:29
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the titles of the videos are pulled from a line
01:29:33
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that's in the video.
01:29:34
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I think by and large, I want to keep it to that too.
01:29:38
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It's what I'm trying to not do,
01:29:40
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something I don't want to do is,
01:29:41
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►
I don't want this to just be like clickbait.
01:29:44
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►
I don't want to make every single one,
01:29:47
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►
like we've had a couple like,
01:29:48
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►
I can't believe this is still happening,
01:29:49
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when it actually says, we say it in the video, right?
01:29:51
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So like, I'm cool with that.
01:29:53
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I don't want that to be like the,
01:29:54
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you'll never guess, oh my God, no way.
01:29:56
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Like I don't want them to become that.
01:29:57
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'Cause that's just like, that feels pointless to me.
01:30:00
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But I want to see if there's like,
01:30:02
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what can I learn about making these things
01:30:04
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seem more enticing?
01:30:06
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And like similarly with your guidance,
01:30:08
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we've been doing this a little bit more
01:30:09
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with the podcast episodes uploaded to YouTube,
01:30:12
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where every now and then we just give it a name.
01:30:15
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Like it doesn't have episode, blah, blah, blah.
01:30:18
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It's just the name of the episode,
01:30:21
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which I don't think we need to do every time,
01:30:23
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but there are certain times where that makes sense.
01:30:26
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Like the one we just put up last time,
01:30:28
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making the interstates forgotten code,
01:30:30
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like that was the name of the podcast episode.
01:30:32
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And we just took the number off and you made a,
01:30:35
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you had like a special thumbnail made for it.
01:30:37
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And then that worked really nicely
01:30:38
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►
and that video was performed very well,
01:30:39
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►
I think for that reason.
01:30:41
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- Yeah, I completely agree with you.
01:30:42
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►
There's always this question of clickbaiting stuff.
01:30:44
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►
With that last episode, we unintentionally made an episode
01:30:48
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►
that almost entirely just talked about the behind the scenes of that video.
01:30:52
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►
And so then it felt like, oh, this makes sense to have a custom thumbnail
01:30:58
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►
on the podcast episode that makes it more visually clear this is related to the interstates.
01:31:05
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►
So if you've watched this interstate video, you might want to listen to this podcast,
01:31:09
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►
which talks about that video itself.
01:31:12
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►
But yeah, I don't think that makes sense to do all the time, it just happened to work
01:31:16
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►
out very well last time to do with the actual podcast itself.
01:31:20
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►
And I can imagine there are listeners that are like, "But Myke, why? Why are you doing
01:31:24
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►
this?" So I have two reasons why I think that this is, it could be something that I
01:31:28
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►
want to just keep my eye on more, and like that the two of us can just keep working on.
01:31:32
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►
Now the channel is actually making a little bit of money, which it wasn't before. Now,
01:31:38
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►
I will tell you, listeners…
01:31:41
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►
say a little bit. We have had 368,400 views in the last 28 days. That has equated to $677
01:31:50
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►
of YouTube revenue. That is not no money, but compared to how many people have been
01:31:56
◼
►
served ads, that's not a lot of money. You know, where I come from in the podcast world,
01:32:02
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►
those kinds of listeners would equate to a much, much higher amount of money. Yeah. That
01:32:08
◼
►
amount of listenership in a podcast is astounding, right? And on YouTube it's not.
01:32:16
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►
But that amount of money, like $600 in a month, will go quite a long way to, well, one, funding
01:32:24
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►
the creation of the videos, the animated videos themselves. It will help contribute towards
01:32:29
◼
►
that, which prior we've just been paying out of Cortex brand money, like we just, we pay
01:32:34
◼
►
our animator out that well this actually helps pay for that which is nice and also just like
01:32:38
◼
►
can contribute towards some general business bills that we have so it's like great like
01:32:43
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►
this is a not nothing amount of money where like previously we didn't even have ads on
01:32:48
◼
►
the channel at all like for a long time yeah well one because we were told that we were
01:32:54
◼
►
re-uploading someone's content i think at one point which is like very funny to me so
01:32:59
◼
►
like we hit some flag somewhere but we ended up getting that resolved so yes our own content
01:33:03
◼
►
- It's what we're uploading.
01:33:05
◼
►
- Yes, this does exist elsewhere where we make it.
01:33:09
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►
- It's like we can or cannot give it to you, YouTube.
01:33:11
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►
It's up to you, what do you want?
01:33:12
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►
And then also I do think that there is a way
01:33:15
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►
that this helps more people find out
01:33:18
◼
►
about the podcast in general.
01:33:20
◼
►
So I saw this quote go by my Twitter feed the other day
01:33:24
◼
►
where MKBHD was giving,
01:33:27
◼
►
he was on a panel at a podcast summit
01:33:29
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►
and he said more than 50% of our podcast audience
01:33:32
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►
comes from YouTube.
01:33:33
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►
And I was like, "Interesting."
01:33:35
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►
So Marquez has a podcast called Waveform,
01:33:39
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►
which was at first just a audio podcast.
01:33:43
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►
Then they built a studio and made a video podcast.
01:33:46
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►
And then they have like clips and stuff as well
01:33:49
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►
that they do.
01:33:50
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►
Like it's not just the full episode.
01:33:51
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►
They also do clips,
01:33:52
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►
which for me is kind of like the animated videos.
01:33:54
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►
They're like clips, right?
01:33:56
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►
'Cause there's not really much point
01:33:57
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►
of us doing a clips channel because there's no visuals,
01:34:01
◼
►
Like I think it helps because they're actually in a studio
01:34:03
◼
►
recording themselves and obviously we wouldn't do that for some pretty key reasons but also
01:34:09
◼
►
it's just not what I would want this show to be anyway even if you weren't a person
01:34:13
◼
►
who was an animated character on the internet you know but we can do this stuff and as you
01:34:20
◼
►
said we have videos that have 100,000 views right and we have 56,000 subscribers to the
01:34:25
◼
►
channel so there are definitely people that their first interaction with Cortex is one
01:34:30
◼
►
of these videos, maybe they check out some of the other stuff and they're like, "Well,
01:34:35
◼
►
what does this come from?" Or, "I didn't know that these guys had a podcast together."
01:34:40
◼
►
Right? Like, and then they maybe find the show. So that is just like an extra little
01:34:44
◼
►
thing in a way which is kind of for me, I felt like maybe years ago, like there kind
01:34:51
◼
►
of isn't a way to grow the show anymore. Like we'd found an audience which is a fantastic
01:34:56
◼
►
audience size, like I'm super happy. So I also was kind of like, well there's nothing,
01:35:01
◼
►
I don't really know what more to do. I'm really happy with where we are. I'll kind of just
01:35:05
◼
►
leave it there. But now this is like, oh, hang on a minute. There is a way to maybe
01:35:10
◼
►
try and get to more people. And it's in a thing we're already doing. I don't have to
01:35:15
◼
►
do any more work or we don't have to do anything extra for this. All we need to do is just
01:35:21
◼
►
make the animated videos we're already making just maybe a little bit more enticing to people.
01:35:26
◼
►
Yeah, I think something people underestimate is the difficulty of getting a podcast audience.
01:35:35
◼
►
Podcasts are built on the old school RSS part of the internet, and they're intrinsically
01:35:42
◼
►
harder to grow an audience.
01:35:44
◼
►
I think this is one area that YouTube really should get into and really try to push harder,
01:35:51
◼
►
is actually having podcasts much more on YouTube.
01:35:55
◼
►
You see more people doing it in the past years, and I think one of the biggest reasons is
01:36:00
◼
►
it does make sense as a place to try to actually get your podcast to people who don't know
01:36:07
◼
►
about it already.
01:36:08
◼
►
I think this is interesting.
01:36:09
◼
►
I didn't realize that MKBHD put Waveform up on YouTube.
01:36:14
◼
►
Also guess what microphone is in their studio?
01:36:18
◼
►
It's the Shure SM7B.
01:36:21
◼
►
There it is, because it looks great on camera.
01:36:23
◼
►
Of course it is!
01:36:24
◼
►
It just made me laugh.
01:36:25
◼
►
Like I click on the thumbnail right away and it's like, "Oh, there it is.
01:36:28
◼
►
There's the microphone."
01:36:29
◼
►
I really think YouTube should try to add in more features that explicitly work well with
01:36:35
◼
►
audio that people are listening to, even if it happens to have visual content as well.
01:36:39
◼
►
Like, I actually think this is a good area for growth because there's a huge number of
01:36:44
◼
►
podcasts which all want to solve this same problem of where is a place that I can try
01:36:49
◼
►
to reach people who might not already know about the existence of this thing?
01:36:54
◼
►
And YouTube is one of those places.
01:36:55
◼
►
And it's interesting, like, we've done the Cortex animated stuff for a long time, and
01:37:00
◼
►
it was vaguely along these lines of, "Oh, this can be a good place for people to get
01:37:06
◼
►
an introduction to the show as an onboarding process of like, 'Oh, do you like these animated
01:37:12
◼
►
Then listen to the whole show, maybe.'"
01:37:14
◼
►
But we've only recently been strategic about it, and it's only recently starting to actually
01:37:20
◼
►
show up as an effective thing that, "Oh, YouTube really is recommending this to more people."
01:37:28
◼
►
I also really do have a suspicion that we only recently monetized the YouTube channel
01:37:33
◼
►
as well, and no matter how much YouTube denies it, I believe that, sure, the algorithm doesn't
01:37:43
◼
►
directly take into account if the video is monetized about do they show it to more people,
01:37:49
◼
►
But I think that algorithm is smart enough to know if a video is monetized even if YouTube
01:37:55
◼
►
doesn't directly tell them and it still comes into account.
01:37:58
◼
►
It's more of a benefit to them, why would they not do that?
01:38:00
◼
►
Yeah, again, they explicitly deny that monetization status has anything to do with it.
01:38:06
◼
►
And I think this is one of those ways where they are saying a thing that is technically
01:38:11
◼
►
true, but it is also true that once you monetize your channel, you're going to get recommended
01:38:19
◼
►
more. Those two things can both be true. And I so anyway, that is also one of my suspicions.
01:38:25
◼
►
It's like, oh, these videos are getting recommended to way more new people than they were previously.
01:38:29
◼
►
That seems to have been happening roughly on like a four month timeline. When did we
01:38:34
◼
►
monetize the channel? Ooh, about four months ago. Just, you know, it's a little suspicious.
01:38:39
◼
►
All of this is kind of funny because it has helped guide my decision making with a project that I've
01:38:46
◼
►
that I've been working on,
01:38:46
◼
►
I actually haven't told you about.
01:38:48
◼
►
So, Austin Evans and I have been producing a show
01:38:51
◼
►
called The Test Drivers for the last year.
01:38:55
◼
►
- And it's mostly a tech show, like tech news show.
01:38:58
◼
►
And as is normal with many podcast projects,
01:39:01
◼
►
over time, the thing that you wanna talk about
01:39:03
◼
►
starts to shift.
01:39:06
◼
►
- And ultimately, all me and Austin wanna talk about
01:39:08
◼
►
is Formula One.
01:39:12
◼
►
- We've been bringing it into the show
01:39:13
◼
►
and like it's all we wanna talk about.
01:39:14
◼
►
About around the time this episode goes out,
01:39:17
◼
►
we were announcing that we are completely changing
01:39:19
◼
►
the test drivers.
01:39:21
◼
►
So we're giving it a new brand, a new name, a new show.
01:39:24
◼
►
It's being called the Backmarkers and it's Formula One.
01:39:27
◼
►
- Oh, that's great.
01:39:28
◼
►
- And what we're gonna do is we're gonna stream on YouTube
01:39:32
◼
►
live after every race.
01:39:36
◼
►
- And it's all gonna be video.
01:39:38
◼
►
- Oh, really?
01:39:38
◼
►
Okay, interesting.
01:39:39
◼
►
- We will have an audio podcast,
01:39:41
◼
►
but the show's primary focus is video.
01:39:45
◼
►
So we will stream and then we will upload the video
01:39:49
◼
►
afterwards to YouTube.
01:39:50
◼
►
It's all gonna be streamed on YouTube
01:39:52
◼
►
and the video is gonna be on YouTube.
01:39:54
◼
►
And part of the reason we're doing this,
01:39:56
◼
►
one, I wanna just play around with this,
01:39:58
◼
►
Austin knows video more than audio, right?
01:40:01
◼
►
And so we're gonna work together on how we try
01:40:04
◼
►
and make this the best it can be.
01:40:05
◼
►
I'm starting to see that like,
01:40:07
◼
►
you can get into the algorithm if you play it right
01:40:10
◼
►
and you're smart with it.
01:40:12
◼
►
And I know that our combined audiences for Formula One
01:40:17
◼
►
is so much smaller than our combined audiences
01:40:21
◼
►
for technology.
01:40:23
◼
►
So the amount of people that will probably be in me
01:40:26
◼
►
and Austin's existing listenership or viewership
01:40:28
◼
►
that care about Formula One is tiny.
01:40:31
◼
►
So if we actually wanna make it something
01:40:32
◼
►
that people can find out about,
01:40:34
◼
►
probably YouTube is a good place to put that content.
01:40:37
◼
►
Because the algorithm can maybe get it
01:40:39
◼
►
in front of other people.
01:40:41
◼
►
- Yeah, that's totally the case,
01:40:42
◼
►
that you would need the algorithm to help find the people
01:40:47
◼
►
who are interested in Formula One commentary.
01:40:50
◼
►
- Yeah, and so I even expect that it will help,
01:40:53
◼
►
say, the people in Austin's audience
01:40:56
◼
►
that care find it as well.
01:40:58
◼
►
This is the area that I would like us to work together on,
01:41:02
◼
►
me and Austin, and then I'm like, well, hang on,
01:41:05
◼
►
there's, you know, when we were talking about
01:41:07
◼
►
we would do this, I was like,
01:41:08
◼
►
"Well, why don't we just do video?"
01:41:10
◼
►
I like the idea of doing a stream after race day.
01:41:13
◼
►
So it's basically a reaction podcast, really.
01:41:16
◼
►
We will be reacting to the race we just watched.
01:41:19
◼
►
And it just seems like a fun thing to do
01:41:21
◼
►
and I'm planning things a little bit differently.
01:41:24
◼
►
Like we've been working on all the branding
01:41:25
◼
►
and having like video assets made and stuff.
01:41:28
◼
►
And I'm gonna maybe try this again
01:41:30
◼
►
as like another project of trying to understand YouTube a bit
01:41:34
◼
►
and with the great benefit of,
01:41:35
◼
►
like I have you as my guide for our channel,
01:41:39
◼
►
Austin is my guide for this.
01:41:41
◼
►
'Cause I don't really know what I'm doing, right?
01:41:44
◼
►
I'm just like a bear, just like lumbering around
01:41:47
◼
►
inside of these channels, like bumping into things
01:41:49
◼
►
and sometimes there's an effect.
01:41:51
◼
►
But like, you know, I listened to you talk
01:41:53
◼
►
as into him talking, there's like,
01:41:55
◼
►
just a greater understanding about all of this stuff.
01:41:58
◼
►
Austin was like, what do you wanna do with the thumbnails?
01:42:01
◼
►
Do you want me to make them?
01:42:02
◼
►
I'm like, yes, I want you to make the thumbnails.
01:42:05
◼
►
What do you think I'm gonna do?
01:42:06
◼
►
It's just like a picture of me with my thumb up like,
01:42:08
◼
►
hey, it's a race.
01:42:09
◼
►
- Yeah. - I don't know what I'm doing.
01:42:10
◼
►
- I would strongly suggest that you have Austin
01:42:13
◼
►
make the thumbnail. - Oh yeah.
01:42:14
◼
►
I mean, he mocked some up for me and I'm like,
01:42:16
◼
►
oh wow, yeah, you know what you're doing.
01:42:18
◼
►
It's like the titles as well.
01:42:19
◼
►
I was like, yes, Austin, I would like you to come up
01:42:21
◼
►
with the titles for these videos.
01:42:23
◼
►
What is this gonna be?
01:42:24
◼
►
I don't know, but this is kind of where I wanna go.
01:42:27
◼
►
And also if I do bring it back to my yearly theme
01:42:30
◼
►
a little bit, 'cause you'll be like,
01:42:31
◼
►
hey, Myke, what are you doing?
01:42:33
◼
►
This is another podcast.
01:42:34
◼
►
I wasn't going to mention it, but yes, it was already running in the back of my mind
01:42:38
◼
►
of "this seems like it's the opposite of your theme."
01:42:40
◼
►
Well, we're not continuing with the test drivers.
01:42:44
◼
►
I see what's happening here.
01:42:45
◼
►
In magic terms, we would say this is "card draw neutral."
01:42:48
◼
►
Yes, I understand.
01:42:50
◼
►
But it's not neutral.
01:42:51
◼
►
Because this show will be less preparation work for me, significantly.
01:42:56
◼
►
With test drivers, I'm like looking for things for us to talk about, reading articles like
01:43:00
◼
►
I do for all of my other tech shows.
01:43:03
◼
►
For the backmarkers, we're just gonna watch the race
01:43:05
◼
►
and talk about it.
01:43:06
◼
►
There's no prep work.
01:43:09
◼
►
And the posting work, I've gotta get my flow down a bit,
01:43:13
◼
►
but I reckon I can have the stuff done in 15 minutes,
01:43:17
◼
►
which is no more time than it took me
01:43:19
◼
►
to really get the test drivers posted,
01:43:21
◼
►
'cause I wasn't editing that show.
01:43:23
◼
►
Because I'm not gonna edit the show.
01:43:24
◼
►
The video is gonna be a live stream,
01:43:27
◼
►
and what we'll do is chop the ends off the video,
01:43:30
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and that will be the video content.
01:43:32
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I'm not then gonna change the audio content massively.
01:43:35
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We're gonna do local recordings, so it sounds good,
01:43:38
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but it's going to be a vastly less edited
01:43:42
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podcast feed as well.
01:43:44
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- Ah, okay, that makes sense.
01:43:46
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- So the overall effect, I believe, will actually be less,
01:43:49
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'cause as well, we're only going to record
01:43:51
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when there are races, and for like three months of the year,
01:43:55
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there are no races.
01:43:56
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- Oh, okay, so you, or I didn't realize that,
01:43:58
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so you legitimately are gaining more time back.
01:44:01
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- Okay, so it's not just the show prep, right?
01:44:03
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- There's like, there'll be a spell of the year
01:44:05
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where there's nothing, and there aren't races
01:44:07
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every week either.
01:44:08
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There are gaps, so sometimes they're every week
01:44:11
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and then they're every fortnight
01:44:12
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and then there might be a two week break off.
01:44:13
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So we're only going to record after Formula One races.
01:44:17
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So overall, it will be less work significantly
01:44:20
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and I think we'll, honestly, we'll have more fun with it.
01:44:23
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And I'm gonna learn more too.
01:44:26
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I wanna learn more about YouTube as a platform.
01:44:28
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- Okay, I can get behind this plan.
01:44:30
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This is much less draw neutral, as in draw one, discard one.
01:44:34
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- Of course, yeah, I know, right, ha ha ha.
01:44:36
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- This is much more like draw into exile,
01:44:38
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play until end of turn, that's what this is.
01:44:40
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- Yeah, man. - Right, which is, yeah.
01:44:41
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I know, I totally get that.
01:44:42
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- I'm really pleased we're on the same page about this now.
01:44:45
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- I think the thing that's been interesting to see
01:44:47
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with the Cortex channel is it's been a clear case
01:44:51
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of just a sudden change with the algorithm
01:44:54
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really picking up different behavior
01:44:56
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and showing things in different ways.
01:44:59
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And I think it's interesting seeing you do that as well.
01:45:02
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I'm glad that you're going to be sharpening those skills
01:45:05
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with Austin and hopefully you can import some of those
01:45:08
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back to the Cortex channel as well.
01:45:11
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- I think it'll be both ways.
01:45:13
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But that's part of it for me of like,
01:45:15
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I wanna make this maybe a part of my overall skillset.
01:45:19
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Like I have no desire to like take my existing audio shows
01:45:24
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and make them video shows because I do believe
01:45:27
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that having a video part to an audio podcast
01:45:30
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makes the audio podcast worse,
01:45:32
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which is why I don't record on video
01:45:34
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with any of my co-hosts for the audio shows that we do.
01:45:38
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Because as soon as there's a visual component,
01:45:39
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even if the hosts can see each other,
01:45:41
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it changes the way they talk to each other.
01:45:43
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- Yeah, I completely agree.
01:45:44
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- And if you can't see that,
01:45:46
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I don't think it's a great thing,
01:45:47
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but like just for this particular show,
01:45:50
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I actually think video's the way to go.
01:45:53
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- Presumably with something like a sport,
01:45:55
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There's also things that you may want to just physically show.
01:45:58
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Like, that just seems like--
01:45:59
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- There's images and stuff like that.
01:46:01
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- It's a much more visual, actual medium.
01:46:03
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And I do think the disadvantage
01:46:06
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that the actual Cortex podcast has on YouTube is,
01:46:10
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I do think that people on YouTube
01:46:14
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are still expecting a visual experience,
01:46:17
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even if that experience is just two people talking.
01:46:20
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And so you would have that advantage with Austin
01:46:24
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of actually having the two of you on camera.
01:46:26
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Like I think that's a good idea.
01:46:28
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I think that almost certainly helps also with just retention
01:46:31
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that when people click on a thing on YouTube,
01:46:33
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they're looking at the screen
01:46:36
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and they want to see something happen.
01:46:39
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- Yeah, I bet that harms our videos quite a lot, right?
01:46:41
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That people click the podcast
01:46:43
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►
and it's just a static image.
01:46:45
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- Yeah, this is why I do think there is some place
01:46:48
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for YouTube to maybe segregate off people
01:46:52
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►
are looking for audio-only content. It's funny, I was actually just recently trying to cruise
01:46:58
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►
around to find some new podcasts to listen to. And I was very aware like, I just I would
01:47:03
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►
like some place to recommend, oh, I don't know, based on my listening history, what
01:47:07
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►
I might also be interested in. And it was very clearly thinking like, this again, feels
01:47:11
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►
like a total opportunity for YouTube of, hey, build up a recommendation algorithm around
01:47:17
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►
what you know are explicitly podcasts.
01:47:21
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►
Anyway, I think this is a good idea.
01:47:23
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►
I think this is another way for you to have fun trying to learn more about this.
01:47:29
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►
This platform, which is super important, but also so weird and finicky and hard to figure
01:47:36
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►
out at the same time behind the scenes when you're digging through the data.
01:47:41
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►
Why do you like this one, YouTube?
01:47:43
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►
It's very hard to get a really good answer to that.
01:47:47
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►
Having been on the platform for a while, I now think of YouTube as having algorithm weather.
01:47:53
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►
This is just a sanity helping way to try to think about the randomness of the platform.
01:47:59
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That there's a bunch of things that you can do to try to help make optimal situations
01:48:06
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►
But you're also constantly just dealing with the weather of the algorithm.
01:48:11
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►
And that is totally beyond your control.
01:48:14
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More than it just being beyond your control, there's two versions of the weather.
01:48:19
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►
There's understandable weather, and then there is completely non understandable weather.
01:48:26
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►
A recent example I have for understandable weather is I had a video, a very old video
01:48:32
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►
of mine go totally crazy.
01:48:36
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►
month it did out of nowhere an additional more than a million views and it was my video
01:48:46
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called "This Video is Worth" and then there's a number.
01:48:51
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►
Now this is a video that I made I don't know six years ago and I was talking about how
01:48:58
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►
the YouTube auction system works where YouTube does these ad auctions for every single ad
01:49:05
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►
that appears on the channel based on your demographics and a whole bunch of information.
01:49:11
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►
And then YouTube splits the money with the creators and YouTube takes 45% of that money.
01:49:18
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►
Anyway, this was a video just explaining how that whole system works.
01:49:21
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►
But all of a sudden I could see this video was just doing crazy numbers out of nowhere.
01:49:27
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►
And oftentimes when you dig around, you cannot find what the source is or what the reason
01:49:33
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►
You have no idea.
01:49:34
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►
I'm very certain that I know what happened, which is YouTube put out a statement saying
01:49:41
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►
that they were looking into creators being able to use NFTs as a new monetization option
01:49:49
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►
on the platform.
01:49:50
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►
And I think what happened is that a combination of both YouTube and audience expectations
01:49:59
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►
led YouTube to believe that this was a video about NFTs.
01:50:06
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►
Because the title is like, "This video was worth $6,000!"
01:50:09
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►
And I think also that people who follow YouTube
01:50:15
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►
knew that YouTube was into NFTs or might be thinking about it,
01:50:20
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►
so there was greater interest in what might NFTs mean on YouTube.
01:50:24
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►
Or just like, there are people that have just interest in NFTs in general.
01:50:29
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►
Yeah, yeah, like this is just a thing that's happening, but it started on the day YouTube made this announcement.
01:50:35
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►
And I just don't think that's a coincidence.
01:50:38
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►
No, no, no, for sure, for sure.
01:50:39
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►
Yeah, and then after I'd sort of like found stuff over the next few days I could see,
01:50:43
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►
there was suddenly a disproportionate number of comments about NFTs in the actual comment.
01:50:48
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►
Like, okay, boom, solved it.
01:50:50
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►
If you sought by newest first, there is a lot of NFT, NFT, NFT? Question mark?
01:50:58
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►
Remind me, this video, the title, how does that work? You're updating it, right?
01:51:03
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►
Yeah, I think people think I'm doing something much more clever than I am.
01:51:06
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►
I'm actually just, every once in a while when I remember, I update that title.
01:51:10
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►
So what I want to now mention though is there's a subcategory in this video which is the
01:51:16
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►
non-understandable part of the algorithm. So when this video was doing crazy, I was more
01:51:23
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►
frequently going back to update the number, just because like, oh, I'm looking at it,
01:51:26
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►
I'm right here on my YouTube channel. I can see the number. Let me just update it. And again,
01:51:31
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►
I'll remind people that number is before YouTube takes 45% of the money. That's the total revenue
01:51:37
◼
►
for the video. But so here's what happens with a video that's doing that many views. You have
01:51:44
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►
real meaningful data over what's happened in the last 60 minutes, which YouTube will show you.
01:51:50
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►
They'll show you here's real time in the last 60 minutes. How many people watch this video?
01:51:55
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►
where did they come from? And when I would update this video is worth and then I changed it to
01:52:01
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►
$7,248. Sometimes the live viewership I would see instantly drop by 75%. Boom, all of a sudden,
01:52:15
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►
YouTube stops recommending that video. And the only thing that's happened is I've changed the
01:52:21
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►
the number in the title. And so I would fiddle around with the number, I would pick something
01:52:26
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►
that was close, I would go, "Oh, okay, let me try $7,364." And then, oh, now the traffic
01:52:37
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►
jumped by 25% from the previous amount.
01:52:41
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►
- What is the number?
01:52:43
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►
It was one of the craziest examples I have ever seen of the algorithm is stupidly sensitive
01:52:52
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►
to something that I cannot understand what it is.
01:52:57
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►
But anyway, over the course of a week I kept updating this number a bunch and it felt like
01:53:02
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►
I was playing Russian roulette with the algorithm every time I did it.
01:53:06
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►
Where it's like, "Well, let's just see.
01:53:07
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►
I'm going to update the number.
01:53:09
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►
Oh, traffic just dropped by 30%.
01:53:12
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►
"Okay, let me play around with a number in the ballpark until the traffic goes back."
01:53:18
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►
And I couldn't figure out any kind of pattern to this.
01:53:22
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►
There wasn't any thi-- it's like, is it odd numbers?
01:53:25
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►
Is it numbers that are almost over a threshold but not--
01:53:29
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►
like, it just seemed completely random to me of
01:53:33
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►
sometimes the algorithm really liked the number,
01:53:36
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►
and sometimes the algorithm was like,
01:53:38
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►
This number sucks.
01:53:40
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►
Your video is not getting recommended to anyone.
01:53:42
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►
And then I'd have to flail around to try to figure out a number that was acceptable.
01:53:46
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►
Just, this is the frustration of a lot of the title and thumbnail stuff
01:53:51
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►
from the creator perspective is,
01:53:53
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►
I get the broad message,
01:53:55
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►
"Make your videos more enticing."
01:54:00
◼
►
I have internalized it.
01:54:02
◼
►
but it is also very clear to anyone who plays with this stuff on a detailed level
01:54:09
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►
that the algorithm is also way over tuned to very small changes, right down to the
01:54:19
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►
"I don't like which digits you picked in your number" level, right, which is hugely frustrating.
01:54:27
◼
►
But yeah, so this was an example of a video that has both understandable weather,
01:54:32
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►
"There was an event," and also completely non-understandable weather.
01:54:38
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►
Oh, you better pick a number I like, because if you don't, no recommendations for you.