39: You'll Never Guess What Happens!


00:00:00   Have you moved office yet?

00:00:02   *sigh*

00:00:04   No. No Myke, I have not.

00:00:07   Did we give a name for our friend? Our next door neighbor friend?

00:00:10   Have we got a name for him?

00:00:12   He doesn't need a name. He's just an inconvenience.

00:00:16   It's really annoying.

00:00:18   There at 6.30 in the morning and there at 8.30 at night.

00:00:22   Annoyance. He doesn't need a name.

00:00:25   So he's still hanging around, huh?

00:00:27   Yeah, this is like, this is like if you live on a farm, you know, you don't name the farm

00:00:32   animals because you get attached.

00:00:34   Like I'm not going to name the neighbor.

00:00:35   It's not going to happen.

00:00:37   In case you become friends with the guy who calls China.

00:00:40   Yeah, I literally don't want to know what he looks like.

00:00:44   I don't want to bump into him in the common area.

00:00:46   Have you not seen him?

00:00:47   No, of course not.

00:00:48   Why would I?

00:00:49   You've never seen him?

00:00:51   No.

00:00:52   Why would I see him?

00:00:53   What am I going to do?

00:00:55   Introduce myself?

00:00:56   on his door, "Hey I know you're in the middle of a call but I just I just wanted to say

00:01:01   hi. Why would I do that?" It just surprises me that that like you're next door to him,

00:01:06   he's there all the time that you're there and you've not seen him. It's just you know

00:01:10   not that you should necessarily barge in and be like "Hey I'm gray!" but just like that

00:01:14   that you may have bumped into him in the hallway or something. No I don't I don't want to bump

00:01:18   into him. Well I guess you might have done but you just don't know because you don't

00:01:22   know what he looks like. Yeah so it's like missions and achievements. You could already

00:01:25   be friends with him but you have no idea right like because you it might be somebody else no

00:01:30   I talked to nobody except the secretary in the whole building that's the secretary only because

00:01:35   she holds the packages so I need to talk to her to get the packages mm-hmm it's like I'm not here

00:01:40   to make friends I'm here to work that's true yeah so I don't want to get to know the next-door

00:01:45   neighbor guy and the way I entered the building and get to my office I don't have to pass his

00:01:50   office so I never look inside I just I just hear him. You never pass that area

00:01:56   interesting. I don't have to pass that area no. You're still in the office that you're

00:01:59   in you haven't moved yet. No I have not I have not moved yet which is a great

00:02:07   annoyance because this neighbor is having a legitimate impact on my

00:02:12   productivity because his simple presence is bothersome to me and I would like to

00:02:17   eliminate it.

00:02:18   Right, I've been in these sort of situations, right, where something just, it just frustrates

00:02:23   you so much unnecessarily that then the mere presence of the thing stops you from working.

00:02:30   So when I worked in the bank, the radio did this to me. They used to play a station in

00:02:38   the UK called Capitol Radio, which just plays the latest hits. But the problem with Capitol

00:02:43   radio at least at this time was they had about 25 songs on their playlist. Heavy rotation.

00:02:48   They played those heavy rotation songs all day. And there are a few of those songs that

00:02:52   I didn't like most of the time because it was more general. Wasn't hipster enough for

00:02:56   you. Just really mainstream. It was too mainstream. That was actually the problem. It was too

00:03:00   mainstream. I know. I know Myke. And I would sit for nine hours a day with this radio basically

00:03:05   in my eye. Oh god. In my eyeline while it was just playing these 25 songs. And then

00:03:12   And just the mere idea of the radio being turned on

00:03:15   in the morning, that just set my day off badly.

00:03:18   'Cause I was just, I was merely frustrated at the fact

00:03:20   that the radio was receiving any power.

00:03:23   Right, like that was more than enough.

00:03:25   And there would be days where like there was this one lady

00:03:28   who insisted on having it on that station.

00:03:30   Whenever she was off, I would change it to something

00:03:32   that I would want and it was so much nicer.

00:03:34   And then I would remember like she would come in

00:03:37   the next day, she would turn it on,

00:03:38   and she would change the dial.

00:03:40   and I was ready to just take that radio,

00:03:42   just throw it out the window.

00:03:44   So I can completely sympathize with this idea

00:03:47   of just there just being a base annoyance,

00:03:49   which is there constantly,

00:03:50   and every time you're reminded of it,

00:03:52   it stops you from wanting to work.

00:03:53   - Well, the problem is that it's,

00:03:56   his presence is not perfectly constant.

00:03:59   If it was perfectly constant, that's easier to deal with.

00:04:03   - It's like white noise.

00:04:04   - Yeah, but he's randomly there,

00:04:07   probably two out of three times either in the morning or in the evening.

00:04:12   And I really do.

00:04:14   I almost sent you a text message once cause I walked in and it was 6am and he

00:04:18   was there and I was like, God damn it. Like what? And again, again,

00:04:21   always the same feeling like, what is this loser doing in this office building?

00:04:25   It's six in the morning, right?

00:04:26   As I am standing there in a totally empty office building at six in the morning.

00:04:31   Like I should be the only loser in this office building at this time in the

00:04:35   morning but nope there he is and again of course it's like we're the only two

00:04:39   people with this crazy schedule and we're the only two people like and

00:04:43   we're right next to each other it's infuriating I honestly believe that on

00:04:48   this guy's podcast he talks about the fact that he's varying his schedule but

00:04:52   you're still always there right right we're each trying to like move our

00:04:57   working hours further and further off of normal working hours into greater edges

00:05:01   insanity at the same time. You would not believe the times I go there and that guy's in the room

00:05:05   with his thunder sounds talking to himself. A bunch of people in the Reddit pointed out,

00:05:09   which was hilarious, that you are more likely a problem to him than he is to you. You may hear

00:05:15   him on the phone every now and then, but he's hearing you repeat yourself over and over and

00:05:20   over again, reading through your scripts. Yeah, yeah. I liked it. It really made me laugh.

00:05:25   Someone left a comment in the Reddit, which was, right, that that's, right, that I'm not locked in

00:05:31   in there with him, he's locked in there with me.

00:05:33   Yeah.

00:05:34   It really made me laugh.

00:05:35   I think there is a certain element of truth to that.

00:05:39   I do not know what this guy thinks of his neighbor.

00:05:45   Because part of the...

00:05:46   Okay, so here's what's been occurring, which is frustrating.

00:05:48   So a lot of people were suggesting, "Why don't you just soundproof your office?"

00:05:52   As though soundproofing an office is a thing that's even really practical.

00:05:56   When the walls are made of plywood and you're just renting a space.

00:05:59   Like, what am I going to do?

00:06:00   I'm gonna spend thousands and thousands of dollars to soundproof this little cube

00:06:03   And then I'm just gonna sweat to death on the inside of it because it's perfectly insulated.

00:06:08   That's the problem with soundproofing

00:06:10   Exactly. Like the office is already warmer than I really want it to be which is also a thing that slightly annoys me all the time

00:06:17   It's like soundproofing it. It just would be just totally unworkable

00:06:21   but I think a lot of people misunderstood that the the

00:06:24   Problem for me is not so much that I am hearing him because I'm again using those those headphones

00:06:30   We talked about last time the bone conducting headphones, which again

00:06:33   They're kind of great and I'm most of the time listening to Thunder sounds and one song on repeat through those

00:06:40   And so then I'm hearing myself talk out loud

00:06:43   But it is it is the simple knowledge that there is without a doubt someone nearby who hears me

00:06:49   with crystal clarity right through a wall because his office is right on the other side and his desk is right on the other side of

00:06:55   where I'm talking. And it's that kind of thing. It's like trying to do a presentation in

00:07:01   a room that isn't empty, but a room that has one person who's sitting in the front row

00:07:08   who's trying to do something else while you're doing a presentation and you're like running through what lines are gonna be like.

00:07:13   Like, is that person really bothering you? No, you're actually a nuisance to that person,

00:07:19   But it doesn't change the fact that it makes it much harder to just like

00:07:24   Try stuff out or just say something or really go through the motions of the way you would you would

00:07:29   Try to write a script so it's less of him being an actual

00:07:34   Disruption as it is like that you feel like you're slightly performing for this guy

00:07:40   Yeah, it's if he

00:07:43   Didn't take and make phone calls which I which I overhear and again

00:07:48   that's like the most hilariously business phone call.

00:07:51   Like he could be an extra in the office space movie

00:07:54   in the background with just like the things he's saying.

00:07:56   It's just so, like no one talks like this

00:07:58   with your synergizing, you know?

00:08:00   It's like, but he does, like this is what's really occurring.

00:08:02   But even if he was just there, you know,

00:08:04   being an accountant and silently doing paperwork,

00:08:07   that wouldn't change anything.

00:08:08   Like the phone calls just make me more aware

00:08:11   of when he arrives and when he leaves.

00:08:13   But it's the fact that there is someone nearby

00:08:17   who is hearing me that's the real problem.

00:08:20   And so this is where, this crazy thing where I'm spending a whole bunch of money

00:08:23   to rent an office in central London and so

00:08:26   in the past couple weeks, when I go in the morning, sometimes if he's there, it's like

00:08:30   "You know what, I just can't even deal with this today. I have a lot of work to do."

00:08:33   And so I turn right back around and walk back to my house

00:08:37   and then do work in my house instead.

00:08:40   Right, which is like, "Well, now what the hell is the point of all of this?"

00:08:42   But I just know in a certain kind of mood, like, I cannot just

00:08:47   run through this thing out loud, being aware that there's somebody else hearing me like

00:08:52   verbally edit myself constantly. It's just a little bit of an impediment that is super

00:09:00   frustrating.

00:09:01   Have you considered that this person might be your mortal enemy?

00:09:06   No.

00:09:07   Because if they know this about you, right, that you can't work in this way, then it would

00:09:13   make sense that the calls that he's having are nonsense because they're not real calls.

00:09:19   He's just trying to put you off.

00:09:20   Right, well this is, it's also just the possibility that like, we're each hoping that the other

00:09:25   one caves first.

00:09:28   He's doing everything he can.

00:09:29   Yeah, there's no way I'm not an annoyance to this guy.

00:09:33   And it did occur to me like, you know, six in the morning, I could just turn the speaker

00:09:38   on and pretend like I don't know this person is there, but I'm not going to do that.

00:09:42   So I know right now the listeners are thinking, "Why the hell am I still there?"

00:09:49   Right?

00:09:50   Because now this is like three or four weeks of neighbor frustrations now at this point,

00:09:59   because I think when I spoke to you about it, yeah, it had been like two weeks since

00:10:02   this guy showed up.

00:10:03   So everyone's wondering like, "Why am I still there?"

00:10:05   And the reason is, it's because this video that I am currently working on is...

00:10:15   It has just been absolutely killing me over the last few weeks.

00:10:21   This has turned out to be just one of the hardest things that I've worked on in terms

00:10:27   of trying to come up with a coherent script to explain an idea.

00:10:33   Like this one is, it's just murder.

00:10:35   Uh, and it's one of these things where

00:10:38   almost everything else in my life has been pushed to the side for the past several weeks

00:10:43   because it's like, I have to get this script done.

00:10:48   Like I have a particular time frame that it needs to get done, and it's like,

00:10:52   everything in my life has fallen by the wayside.

00:10:56   So it's like, there will be no other projects. Like I'm not doing anything else.

00:11:00   I'm just trying to focus on this one thing.

00:11:04   And so this is why, even though this neighbor is coming at a particularly annoying time,

00:11:09   when I have this particularly difficult script to write,

00:11:12   I can't psychologically deal with trying to figure out how to move offices right now.

00:11:18   And like, if I move offices, well, I might as well get a real standing desk if I'm going to switch offices.

00:11:22   And then it's like, what am I-- I'm gonna spend a whole day looking at different standing--

00:11:25   It's like, you know, I'm just putting all of this to the side,

00:11:27   And it's like I'm just gonna just kind of like power through this for the time being and as soon as I'm

00:11:32   Done with this main video project, then I can refocus on

00:11:37   Making things better in the long run, but in the meantime, it's it. Yeah, it's just it has been frustrating

00:11:44   but I I do I do wonder what on earth this guy thinks about me because of

00:11:50   Any topic I have ever done

00:11:54   This is by far and away the worst one for someone to just overhear someone talking out loud next door

00:12:02   because like on the spectrum of videos that I do from like let's say

00:12:06   Brexit briefly which is like we're talking really fast and here's a thing and bah bah bah bah bah

00:12:12   and like it's kind of obvious that this is this is like a presentation that's going on to

00:12:16   America pox on the other end which is like slow and

00:12:21   serious, this video is way on the America pox end of the spectrum and

00:12:26   the topic makes me sound like I'm a total sociopath if someone hears me just saying the lines out loud

00:12:32   over and over again.

00:12:34   With thunder sounds.

00:12:36   Yeah, and like slightly changing them and yes sometimes with thunder sounds if I think everybody's gone in the evening

00:12:42   and I don't realize that he's come to the office at nine o'clock at night.

00:12:47   So yeah, that that certainly doesn't help but there have been a couple of times where he's obviously come to the office in the evening

00:12:54   after I got started and I didn't realize he came and then I leave and I look next door and I just think

00:13:00   Oh God, like I know I know what I was talking about here. Like there's a section about like crushing your enemy

00:13:06   It's like oh my god

00:13:08   It's like I don't know what this person thinks is happening next door

00:13:11   but maybe this is part of the reason why he hasn't felt the need to come over to me and have a little discussion about

00:13:18   what our working hours are and obviously us bothering each other with noise.

00:13:24   Because let's be frank,

00:13:25   whatever he thinks you're doing, he doesn't think you're making YouTube videos, right?

00:13:30   No, there's- right, it makes no sense. Yeah, it wouldn't make any sense.

00:13:33   Or

00:13:35   there's no reason someone would come to this conclusion.

00:13:38   There's no reason hearing what I'm doing would make you think that I'm anything other than just a

00:13:43   raving lunatic who for some reason is renting an office

00:13:47   It does sound bad

00:13:51   I mean

00:13:52   I honestly I can sympathize

00:13:54   Who do you sympathize with though me or the guy because I always feel like you're on this guy's side

00:13:58   I really don't know with the way that you've explained it today

00:14:01   I am definitely on your side because I've been in a similar situation of just this like

00:14:07   Dull annoyance which is then constantly like just eating away in your head and like it is more your problem and his problem

00:14:13   He's not actually doing anything really, you know, like it's it's your problem, but I have totally been there and

00:14:19   There's kind of there's there is no way to deal with it

00:14:22   Like there has to be a change if he leaves or you live like this this office ain't big enough for the both of you

00:14:27   Yeah, and I am happy to admit that I am

00:14:31   If not the unreasonable one in the scenario clearly the like the picky one and the one who is the oddball in the office

00:14:38   So like is way more my problem than it is. It's unreasonable

00:14:41   It's like because the guy is just trying to he's doing exactly what you're doing, right? He's paying for an office space

00:14:46   He's trying to get his job done and and you're he's able to do with it, right?

00:14:50   He's listening to you crushing your enemies and trying to take over the world and he's still calling China

00:14:55   Maybe this is why he needs all these motivational posters

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00:18:21   So Myke, how is your entry to the world of being a YouTube vlogger?

00:18:28   So I will say overall, the experience from last episode to this episode has been extremely

00:18:35   positive and exciting. I'm very excited to be doing this because the reception that I've

00:18:42   received has been very warm and I've been encouraged in this endeavor. There seems to

00:18:49   be, at least I have, the overall kind of sense from a lot of people that have watched the

00:18:53   videos and have left me comments that people are actually enjoying them, which is a key

00:18:59   thing. If everybody said it was terrible, then it would have stopped, right? Because

00:19:02   clearly I can't do it. But I haven't had that. Now I do want to talk a little bit more about

00:19:08   that but I can't get to the good stuff without talking about the bad stuff. And about 95%

00:19:17   of the bad stuff is focused around trying to use YouTube.

00:19:21   See now, it's funny to me that you apparently have a list of complaints about using YouTube.

00:19:32   using YouTube because I would think that surely, surely you must be broken into this already

00:19:39   since I dumped handling the Cortex YouTube channel on you when we were first talking

00:19:44   about who would do what with this podcast.

00:19:46   And I was like, "Oh, why don't you take this minor part of this job, this little thing,

00:19:52   just upload a video, it'll be super easy."

00:19:54   I feel like with that, you've handled annotations with that, you've handled all of YouTube's

00:19:59   back-end system so I don't even understand why you would why you would

00:20:02   have any additional complaints surely you're a YouTube expert by this point.

00:20:05   If memory serves me there is a previous episode of the show where I complain

00:20:10   about using YouTube in the limited sense that I use it. But trying to be a lot

00:20:17   more serious about this and paying more attention to it for my own project has

00:20:22   highlighted some different things. So with the stuff that we do for the Cortex

00:20:26   channel it is super simple. It is make the video, upload the video, draw a box around

00:20:32   the logo, publish. Right. Like that is it. But I'm trying to do more complicated things.

00:20:39   Well, what the YouTube system obviously deems to be more complicated. I didn't think they

00:20:46   would be complicated but they seem to be. And also I'm paying more attention to it once

00:20:51   the video publishes.

00:20:52   Right, of course, of course.

00:20:55   Because I kind of like just set it and forget it with the Cortex channel, right?

00:20:59   Like it's up and it's done and it's gone.

00:21:01   Like I never spend any time on the analytics.

00:21:03   I don't do anything like that.

00:21:05   Every now and then I look through the comments but I don't contribute because it would be

00:21:10   weird for me, I think, if the Cortex channel was responding because it's the two of us.

00:21:16   So I don't ever reply to comments on the Cortex channel with the Cortex account.

00:21:21   I just kind of leave them as they are.

00:21:24   But some of the things that I'm finding with YouTube that has been a real problem for me,

00:21:31   focus around the processing thing.

00:21:34   We've spoken about this before, it just seems to process forever for no reason.

00:21:38   It's just stuck at 95% for like an hour for over a two minute video.

00:21:45   This is the mystery of uploading a video comes in three parts.

00:21:50   uploading it, which of course you understand, like a bigger video is going to take longer because you have to squeeze it through the pipes or whatever.

00:21:57   So you have an estimate of how long it's going to take to upload.

00:22:00   YouTube then provides you with an estimate for

00:22:04   processing time, which is where they're, I don't know, putting it through a gigantic Rube Goldberg machine and

00:22:11   out the other end pops a bunch of different size

00:22:14   resolution videos. I think that's at least that's what they say they do. I have serious reasons to doubt

00:22:20   That's actually what's occurring during the processing because not all the resolutions are available right away

00:22:23   But anyway, that's what they say is occurring like they're they're converting the video into their format and into their system

00:22:29   And they tell you how long it's going to take until the processing is finished

00:22:33   But as you're referencing here and what I often find is the case

00:22:38   There's really two phases of processing one of which is the one that they give you a time estimate for

00:22:43   but that only gets you to

00:22:46   95% processed and then it will just say 95% processed for a

00:22:53   Random interval of time every video that I have uploaded it took longer to get those last 5% in the previous 95%

00:23:01   Yeah, it's it's bizarre

00:23:04   You know sometimes I do have it go quite quickly sometimes it takes a lot

00:23:10   It's like it's like the YouTube computer is is rolling a hundred

00:23:14   D20s to come up with how many seconds it should take to get from 95% processed to finished because it doesn't seem to have any

00:23:21   correlation with video length or size or anything. It's bizarre and

00:23:28   infuriating and I wish instead of saying 95% processed they would just say something like

00:23:35   post-processing... Please refresh this page. It will be done when it's done. Yeah, exactly

00:23:41   Exactly, just some kind of like the 95% is so,

00:23:44   like it reminds me of the old Windows days

00:23:46   of like updates or copying files.

00:23:48   You'd get to like 95% immediately

00:23:50   and then who knows how long it's gonna take

00:23:53   to get that last tiny bit.

00:23:55   It's such a minor thing, but it is super infuriating

00:24:00   and I imagine from your perspective

00:24:01   just seems kind of baffling to somebody

00:24:04   who's just doing this for the first time.

00:24:06   Like what is it doing?

00:24:07   This is an example of something

00:24:10   which I think I'm going to talk about quite a little bit,

00:24:12   which is the only person,

00:24:15   the only thing that knows the answer to this is YouTube,

00:24:20   but they can't seem to answer their own questions.

00:24:24   For example, all of the view counts are estimated,

00:24:28   just as estimated, everything says estimated.

00:24:30   The only thing that knows the real answer is you, YouTube.

00:24:35   And I know that it's difficult

00:24:37   because they want to weed out what's real and what's not,

00:24:40   But just everything has these asterisks.

00:24:42   Like you go into the analytics page,

00:24:44   and there's just asterisks everywhere.

00:24:46   Everything is estimated.

00:24:48   And it's like, how long is this gonna take?

00:24:52   It takes three days to work out the view numbers

00:24:55   on a video, like what are you doing?

00:24:57   It's all just so baffling to me.

00:24:59   And I'm like, it says estimated.

00:25:01   Can I actually trust it's real though?

00:25:03   Like, and I'm trying to work that out.

00:25:05   But there are so many things like this

00:25:06   where it's like the only thing that knows the real answer

00:25:09   is the thing that's telling you it doesn't know the answer.

00:25:12   It's just mind boggling to me.

00:25:16   - I do always find that stuff baffling.

00:25:17   Today I logged into YouTube to change a couple settings

00:25:20   behind the scenes and I noticed on the CGP Grade channel

00:25:23   there was a little banner popped up on the top

00:25:25   which said view numbers and revenue numbers

00:25:28   from Mexico are incorrect and we will update them later.

00:25:32   Whenever I see a message like that,

00:25:34   it's like okay, so something went wrong,

00:25:37   But I felt like, but how will you know what happens?

00:25:40   Like, I just, I don't understand,

00:25:41   like what is the nature of the problem where--

00:25:43   - Oh, here you go, yeah.

00:25:44   YouTube Red Partner revenue from Mexico

00:25:47   is showing incorrect data for September.

00:25:50   But like, how, how, how did that happen?

00:25:54   - Well, I can, I mean, here's the thing.

00:25:55   It's easy to understand, okay, so there was some problem.

00:25:58   Like, I can just accept that, right?

00:26:00   The chaos monkey came along

00:26:02   and you lost a bunch of data from Mexico.

00:26:04   What I find much more confusing is,

00:26:06   How are you going to fix this in the future?

00:26:10   Like either you know now or you don't or like you just lost it.

00:26:13   You know, maybe you put up the little shrug emoji for like,

00:26:17   "Well, I just, you know, YouTube read money from for September.

00:26:20   Like we just we just don't know. We're sorry."

00:26:21   You know, and we'll prorate it based on what we guessed.

00:26:24   And I just but I don't understand like how how they can recover this information.

00:26:29   But I see messages like that quite often enough where they're letting you know

00:26:34   something went wrong and

00:26:36   they'll fix it in the future, but I always just wonder, but how do you how do you know what it should be?

00:26:41   I don't even understand like it's it's

00:26:43   There's a lot of just you just have to accept the analytics dashboard for what it is

00:26:49   Okay, these are the numbers it's telling me these are the numbers I'm gonna go with

00:26:53   It seems like magic how they know or how they're calculated

00:26:57   And I get enough messages saying that something might not be right, but they'll fix it later

00:27:02   So I'll just I'll just trust that it's fixed, you know, but I don't know like no idea really then there are other things right like

00:27:10   There have been on two occasions where I've accidentally included

00:27:14   15 seconds of just a black screen at the end of my videos everybody does that don't worry and YouTube

00:27:21   Offers these handy tools for trimming. Mm-hmm. So you go in and you trim your video down. It's like great. Thanks YouTube

00:27:29   We'll be back with you in an hour maybe to let you know that this is done

00:27:33   And then you might have to do it again because it didn't seem to stick

00:27:38   Like there are all these like it's like we have these handy tools. Why don't you fix this?

00:27:43   why don't you fix that but any edits that you make can take an

00:27:46   Unknown amount of time to be updated in their system. I mean look don't get me wrong

00:27:52   I'm happy that those tools are there because otherwise I would have had to have re-uploaded

00:27:56   But it just seems like all of this stuff just takes so long

00:28:00   Yeah, I would just advise to anybody starting a YouTube career

00:28:06   Don't use YouTube's built-in editing tools

00:28:10   If you can do anything to avoid using those tools, you should avoid using those tools

00:28:17   I don't recommend the user experience of them. I don't recommend the reliability of them

00:28:23   I would suggest that you stay far, far, far away from those tools if you can.

00:28:30   If I wasn't uploading them on my mobile data, then I would just delete the video and upload it again.

00:28:35   Yeah, in the outer rim you have to pay for your internet so you don't want to double upload it.

00:28:39   Exactly. It would also be great if you could just swap the video out.

00:28:42   Well now you understand what I want from YouTube, but they will never give you that.

00:28:47   You are now part of the YouTube system where what they want is more,

00:28:52   Not necessarily better.

00:28:54   Everything in the system is designed to upload more videos.

00:29:01   They'll let you upload at the top of every page.

00:29:05   They'll let you upload directly from your phone.

00:29:07   But if you want to change an existing video, forget it.

00:29:11   That's not a possibility for you.

00:29:13   So, welcome to the Club Myke.

00:29:15   Better make sure everything's right in your vlog the first time around.

00:29:18   Seems like it.

00:29:19   Don't make any mistakes.

00:29:20   That's the plan.

00:29:22   When I'm looking at also, you know, saying that I want to be a part of the system

00:29:26   Mm-hmm. It isn't just the YouTube system. It's also like the mentality and the thinking and

00:29:31   Something that I knew that I needed to focus on was my titles and my thumbnails, right?

00:29:36   They were just not youtubey enough, you know, they weren't enticing enough. They didn't give enough information

00:29:43   Can I ask a question? Yeah, I'm bit confused here Myke

00:29:47   Your original few videos the one that's the ones that you showed me. Mm-hmm. They just had thumbnails

00:29:53   Which were yellow words on a black background

00:29:56   Yeah with sort of the format of your show where you talk about like three things

00:29:59   I would just like list go to London to buy a house, but not really just sign some paperwork

00:30:06   Yeah, three edit emojis into the video right like you list the three things that are going to occur

00:30:10   You were you ever were you ever serious about those being the actual thumbnails

00:30:16   I always thought those were placeholder thumbnails.

00:30:19   They were just the thumbnails that I had because I couldn't think of anything.

00:30:22   Okay.

00:30:23   Right, so like I just put them up there and then just left them because I didn't really

00:30:26   have a strategy for thumbnails.

00:30:29   Okay, but you weren't thinking like these are actually acceptable YouTube thumbnails.

00:30:33   I mean now they have to be left there on those original ones for posterity, but you weren't

00:30:39   thinking going forward like, "Oh, I can just have a list of text on the screen."

00:30:43   No, no, it never really crossed my mind.

00:30:45   not gonna fly in YouTube land."

00:30:47   Like, it was like, this is what I'll just leave there for now because I don't have any

00:30:51   other ideas. Like, vlog 000 also is, again, like, not the naming strategy. It was just

00:30:57   like, well, I haven't got any other ideas for this. I'm just gonna put it here. So I

00:31:02   figured I needed a strategy, and I had people saying to me like, "Oh, this isn't enticing

00:31:07   enough, blah blah blah blah blah." And then I was like, "Clickbait," right? Like, is this

00:31:12   what I'm supposed to be doing here? Am I supposed to entice people in? How do you do that without,

00:31:19   you know, being clickbaity?" And then I was kind of thinking to myself, "Well, if I'm

00:31:24   going to give in to the system, maybe this is what I need to do. Like, this is what I

00:31:30   see people do. Like, they have to try and entice you in some way. So maybe I just need

00:31:35   to give in to the system."

00:31:37   I have to say Myke, you know I subscribed to your YouTube channel, you know, back when it was still a secret.

00:31:45   Back before it was cool, right?

00:31:47   Yeah, exactly. And when you uploaded your first real video, I wasn't quite sure how to feel about the fact that you went straight for the clickbaitiest of clickbait titles.

00:32:04   What was your original title?

00:32:07   I went too far. The title was...

00:32:10   "Adena Left Me" was the title.

00:32:13   That was the title that I chose.

00:32:16   Which I will just state for the record was suggested by Adena.

00:32:20   I did approve said suggestion.

00:32:23   Myke, you're the decider here. You can't fob this off.

00:32:27   She didn't type it in. I typed it in.

00:32:29   You did this. You decided to go with this.

00:32:32   Because Adina left me for a week. She's in Romania right now, and I thought, "This is funny."

00:32:37   So I did it. I think it lasted about 15 minutes before I added some brackets in which I wrote "for a week."

00:32:45   Well, you know what this looks like to me? This looks like a man who lacks the courage of his convictions.

00:32:49   Oh, I definitely didn't have the courage to leave that on there.

00:32:53   Right, but that's exactly what this title conveys to me. It's like, "Clickbait, ooh but not, ooh but not really."

00:33:00   This is the thing, I don't know how to title these things in a way that is not, because

00:33:05   I could say a bunch of stuff, but it's boring.

00:33:08   Like I'm either going one or two ways.

00:33:11   I'm either going to have an interesting enticing title or they're just going to be called

00:33:15   Vlog Episode 4.

00:33:18   And I need to work out which one of those I want to do and I feel like I want to be

00:33:21   enticing, but I went too far.

00:33:24   I went too far and I know I went too far, which is why I then tried to walk it back.

00:33:29   How do you know that you went too far? How do you know this?

00:33:33   Because people told me I went too far.

00:33:35   Did you not receive a bunch of happy comments about that title?

00:33:39   Some people actually thought it was funny.

00:33:40   I actually honestly, before I changed it, I got as many people thinking that it was funny as I did

00:33:48   people thinking that I shouldn't title it that. Because there were people that were like,

00:33:51   Like they thought it was funny because I was being so outwardly clickbaity.

00:33:56   But the fact that there were people that didn't like it, I was like, "No, I don't want to

00:33:59   do this."

00:34:00   So I reversed my decision and put the brackets in there.

00:34:05   And I have a little thumbnail of the two of us.

00:34:08   I chose the thumbnail because it's the two of us laughing.

00:34:12   And I thought that that would counterbalance the title, but it clearly didn't.

00:34:17   So I shifted the balance back again.

00:34:20   This is really hard. Seriously, like the titling is really really hard.

00:34:27   I am giving you a hard time about this, but anyone who's never done this, trying to pick

00:34:36   a title for something like this, especially for something when you're trying to get attention

00:34:41   from people, it is shockingly difficult.

00:34:43   Because that's it, right? Like if all I ever wanted was for people that listen to this

00:34:48   show to watch my videos, I would just call them vlog episode three. Because those people

00:34:54   have made their mind up if they're gonna watch before they've even seen the video come out,

00:34:59   right? Like basically most of the people, if not all of the people that are subscribed

00:35:04   now, they are people that are familiar with my work and will watch it based on the fact

00:35:09   of whether they like me or not, right? And then they might watch one or two of them,

00:35:13   if it's for them and then go forward. But my whole point of doing this is to find new

00:35:19   people. So I need to give it some kind of like pizzazz, right?

00:35:25   Yeah, you're selling the sizzle, Myke. I guess you got her, right? Yeah.

00:35:31   Like that's what I mean. It is, it is, I'm giving you a hard time, but it is also, it's

00:35:38   It's also legitimately difficult and I think there's this kind of...

00:35:45   People use clickbait because it works and because it gets more people to click on video

00:35:54   titles.

00:35:55   And it's like you can have very complicated feelings about this.

00:35:58   And that's why when I saw that you went straight for the clickbait I was a bit "ahh, I'm not

00:36:02   quite sure how to think about this" because part of me is aware.

00:36:06   if I was starting a vlog from the start, I think people who do vlogs or vlogging-like content,

00:36:15   that seems to have some of the highest density of clickbaity-type titles.

00:36:19   And I think it's partly because the competition in that area is so incredibly fierce.

00:36:26   Like, there's so many people who want to do vlogs that there's a bit of an arms race

00:36:31   that if you are in that category, you almost have to.

00:36:35   Which is why when I look at your title with the brackets that pulls it back, I almost feel like,

00:36:40   "I don't know Myke, maybe you should just embrace the clickbait, embrace the clickbait and try to bring in the audience."

00:36:48   My thinking now is I'm still going further towards clickbait. That is my thinking.

00:36:56   But the level that this is clickbaity is probably the level that I'm going to go for, but I chose the wrong thing to point out.

00:37:05   Hmm, okay, okay. Like you're toying with people's emotions and your relationship.

00:37:10   Exactly. And that's so I know that that was the wrong thing to do.

00:37:14   Right.

00:37:15   But I'm still gonna keep going in this direction, but in some other way. But like,

00:37:21   this is the thing. If you told me to try and come up with another name for that video,

00:37:26   in that style, I can't do it. That's why it's called this because it was the easiest clickbait

00:37:33   to come up with.

00:37:34   - Yeah, it's so hard to title stuff, right?

00:37:37   Clickbaiting or not clickbaiting,

00:37:39   it's shockingly difficult.

00:37:41   It's frustrating because it's one of the hardest things,

00:37:45   and I think it's really important to have a good title.

00:37:50   I think the titles really matter.

00:37:53   Anybody who pays attention to their own user behavior

00:37:55   when just watching videos and seeing what the algorithm serves,

00:37:58   you know the titles affect you.

00:38:00   Like they can't not. So it really does matter trying to select something that's good.

00:38:09   I feel like eventually I'm going to get into the rhythm and like that these names

00:38:18   will come up just naturally for me, right? Like I'll get into a rhythm of thinking

00:38:25   what can these things be called and come up with a name at some point during the process

00:38:29   of making it, but right now I just, I haven't got it. I feel like I've laid the groundwork

00:38:35   now, like I feel like I understand where I want to be going with it, like from a naming

00:38:40   perspective, but I haven't yet landed on the identification of those names. And this is

00:38:48   something that is going to be, I think, a bit of a struggle for me. And again, like

00:38:52   the thumbnails are so hard as well, like you've got to come up with something that is enticing

00:38:56   and also where do they even come from, right?

00:38:58   Like, I'm trying to pull them out of the footage

00:39:00   that I've shot so they're not always

00:39:02   at the highest resolution

00:39:03   'cause they might be moving images, right?

00:39:07   So now I'm thinking, oh, do I now need to think

00:39:09   about taking a photo of something as well,

00:39:12   like as well as taking video of something

00:39:15   so I get like a good photograph to be used?

00:39:19   Like, this is like part of why I started doing this process

00:39:23   in the first place, is like the understanding

00:39:24   of the different type of production,

00:39:27   a different type of creation,

00:39:28   and this is definitely part of that, right?

00:39:30   Like trying to work out

00:39:33   what this is meant to be.

00:39:39   And again, like I really could just do things

00:39:42   the way that I think that they should be done,

00:39:45   but then I'm not being a part of the system, right?

00:39:49   Like I'm really trying to fit into this system,

00:39:53   because the way that we title stuff, it's so different.

00:39:57   Like, the titles for our episodes of this show are not meant to entice anyone.

00:40:02   They're just, we just pick a funny thing that we said and we just put it in there.

00:40:08   Or on the very rare occasions, it is descriptive of the content.

00:40:12   Like whenever we've done book club episodes, for example,

00:40:15   it's just a title of the book. So it kind of indicates that it's a book club episode.

00:40:20   But like the titles are not anything. The titles are not meant to entice anybody.

00:40:25   And I think you can see on just across a huge number of podcasts,

00:40:29   until you start getting into the really highly produced shows that have teams of people.

00:40:38   But if you are a sort of normal podcast, the titles don't matter because the people listening

00:40:47   listening because they're interested in the people who are doing the podcast, right, for whatever reasons.

00:40:52   They're not intended to be-- they're really not able to be

00:40:57   viral things. Like, you don't have

00:41:00   huge swings in the number of downloads of an episode of a podcast. It's relatively

00:41:07   consistent. And I think even if you and I, Myke, like, we sat down and we're like, "Okay,

00:41:13   What's the clickbait-iest title we could possibly come up with?

00:41:17   But like, for an episode of a podcast, especially this kind of podcast,

00:41:20   there's no way even with the highest quality weaponized clickbait title

00:41:27   that the episode is going to go viral.

00:41:28   Because that's just not how people consume the medium.

00:41:33   I think I'd be willing to bet that a pretty large portion of the people who hear episodes of podcasts

00:41:39   never even know what the title is because it just comes up automatically on their playlist as the next thing to listen to.

00:41:44   So that's why the titles for podcasts are like a little afterthought of "Oh, we need a title, let's just whatever, let's just pick something."

00:41:52   But that's why it's like it is a different game on YouTube.

00:41:58   I think I often wonder like, I'm sure YouTube knows, but I'd love to see some big data analysis on

00:42:06   How much can a title affect views on a video?

00:42:12   I'm convinced that it matters, but I think it's an interesting and open question of

00:42:17   let's say the worst title possible versus the best title possible.

00:42:22   What percentage difference range are you talking about in views?

00:42:27   Is it 10% difference? Is it 200% difference?

00:42:32   Like, I wonder what it is.

00:42:35   You know, like, what is the theoretical maximum difference

00:42:38   that the perfect title could make versus the worst title?

00:42:41   There's an answer to that question,

00:42:43   but it might not be a knowable answer.

00:42:44   So I see something I'm still working through.

00:42:47   Like, I feel like I'm getting closer to an idea,

00:42:51   but right now, like, I obviously have not executed on that idea very well.

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00:45:06   Actually making the videos has been an interesting experience. There are some things that I'm

00:45:11   struggling with that I think I'm getting better with, like audio levels, which is kind of hilarious.

00:45:17   especially using the iPhone like as I am the audio can be tricky at the best of

00:45:24   times to get right. Pretty variable. But I'm working on it and I'm kind of

00:45:29   working on trying to make that better and I'm spending more time like the last

00:45:34   video I like bounced it out or however you call it exported it played it on my

00:45:38   iPhone played it with headphones like I'm trying to work out what the system

00:45:42   is so this is another thing where it's like I can't judge how long these videos

00:45:45   are taken because I'm doing way more to them than I would be doing in like six

00:45:50   months time because by then I'll just know how to do it. Right? Like by then it

00:45:54   would be like yeah I know this is how much I have to boost the video from

00:45:57   outside or inside or whatever but I have to say like I am loving the process of

00:46:03   making these videos. Like even doing things like that they're frustrating but

00:46:07   like when I get to the end of them I feel really satisfied. You know like I

00:46:11   feel like that the audio in the last video that I published, the Adina Left

00:46:15   video was way better than any of the others.

00:46:18   And from my taste, was pretty much as good

00:46:20   as it was gonna be, right, with what I'm doing.

00:46:23   And it isn't necessarily audio quality

00:46:25   that I'm looking for, it's audio balancing.

00:46:28   I know the fact that because I'm using the iPhone,

00:46:30   the audio's not gonna sound as good as it can sound.

00:46:32   But I don't think that's so much of a problem

00:46:34   on YouTube videos, to be honest,

00:46:36   in the style that I'm doing them.

00:46:38   Like as long as you can hear me clearly,

00:46:40   I think that's fine.

00:46:41   Like it doesn't have to sound like how my podcasts

00:46:45   sound. No you don't need the audio at that at that high level. Better audio is

00:46:51   always better obviously but how much does it matter and as we have

00:46:55   talked before like the the production quality doesn't matter as as much as

00:47:03   people think it does. What matters is have you created a thing that's engaging

00:47:09   to watch? Do you know how to cut a video together roughly even if you're not doing it in the greatest possible way that you can?

00:47:19   This is what matters way more to are people going to continue to watch a video.

00:47:27   And just going back to one thing that you were saying before about how you're finding this a really satisfying process.

00:47:33   Another reason that I think this is a great side project for you is that this is a side project that has a fast feedback loop and iteration loop.

00:47:45   And I think it's one of the reasons why so many people like to do vlogging as a project is because it's the kind of thing that if you're getting better at it, you learn how to do a thing, you have a skill, you upload the video, you immediately see feedback from it.

00:48:02   from it and then you can go into making the next vlog thinking about how that

00:48:07   previous one went and it can be this this loop of fast feedback right it's

00:48:12   and I think that's that's an advantage for side projects as opposed to

00:48:16   something where it's like oh you're gonna work in secrecy for years on on

00:48:20   one long movie or whatever and then put it out to the public and they only get

00:48:24   feedback then it's a very different experience for side projects that have

00:48:29   long feedback cycles versus side projects that have very short, very tight feedback loops.

00:48:36   And obviously, vlogging is one of those things.

00:48:39   I think that's why it can feel really addictive, is because you're always...

00:48:44   you're in a little cycle where you're always looking for the next part of it.

00:48:47   It's like you're learning a new skill, you've just put it up, you're getting the feedback,

00:48:51   and you always want to go into the next part of that cycle.

00:48:55   So that's been a lot of fun and I've liked seeing what people are liking and what they're not liking and

00:49:01   Kind of trying to craft the videos a little bit more right like okay people like this part. They didn't like this part

00:49:08   So what can I do to make this bit better?

00:49:11   You know and that's been an interesting thing and it there's more feedback to give than there is with the podcast

00:49:19   Mm-hmm because people can like they can say what they like and don't like about what we talk about

00:49:23   But that's kind of it. But with this it's like we want to see you talk more about these things

00:49:28   But also why don't you try tweaking this a little bit differently or like I really like that thing that you do

00:49:33   Visually and maybe you could try and make this a little bit better that kind of thing. Yeah, and again, it's it's much more easily

00:49:39   Consumable as a complete project even for someone who's not super into it

00:49:45   But who wants to leave some feedback?

00:49:47   Like someone can watch a three minute or four minute video and then leave a comment and say like I didn't like this

00:49:52   I didn't like that right but no one's going to listen to a two hour long podcast

00:49:55   Just to leave some feedback about I didn't really like this part. It's just like the time commitment is vastly different

00:50:02   I've also liked the production process

00:50:05   The kind of the rhythm of it the feeling of it

00:50:07   So I kind of dump all of my footage into final cut

00:50:11   Start making my cuts and pulling out the things that I think are interesting

00:50:14   Then I go back and I add the music in and then I go back and then I add any of the little

00:50:20   graphics in but what I like is how while I'm making it it's

00:50:24   Feeling better like before I've added the music when it's just the footage. I always think it's boring and rubbish

00:50:31   Every time this has happened music does a lot of the heavy lifting weird right my god

00:50:38   Any music it doesn't matter what it is

00:50:40   Yeah, because then as well like I start doing fun stuff with the visuals right where I'm trying and it's tricky

00:50:46   But like I'm trying to like match some of the visual stuff up with the pace of the music and beats of the music and stuff

00:50:51   Like that which is a really hard thing to do

00:50:53   But like I'm trying to do that because I really like that in the videos that I watch so

00:50:58   It's funny to me how like I'm getting into this

00:51:01   rhythm and understanding my own

00:51:04   Process in that like when I'm putting the video together

00:51:08   It doesn't start to get good until the music's there and then in my mind

00:51:12   I'm like, well if I've got the music in and it still doesn't feel good

00:51:15   there's something more fundamentally wrong.

00:51:17   Yeah, that's that's that is definitely that's definitely the case when I'm editing the audio from my own videos

00:51:24   I always have to just just be listening to some kind of temp music

00:51:29   I just I'll just put something on repeat while I'm editing the audio

00:51:33   Because I'm aware of that same effect

00:51:36   Like if I don't do this, I'm going to cut it way too harshly because I think everything is just super boring

00:51:42   It's like well actually just like listening to any narration without the music. It just it's just

00:51:47   wrong and I wonder if it's partly also with vlogs that there's a certain element of performance that's occurring

00:51:56   like people just speak differently into a camera and I think maybe we're just I

00:52:01   don't know like

00:52:04   culturally

00:52:05   expecting that there's going to be music

00:52:07   underlying when a person is talking in a particular way and maybe that's why it sounds so weird if you don't have

00:52:12   anything playing underneath, but yeah, it's it's

00:52:15   astounding how

00:52:18   Any piece of content

00:52:21   Doesn't feel real until you have the audio there

00:52:26   Like it just it just feels so strange without it

00:52:30   I just really like that I'm able to have this feeling like I've made a thing

00:52:36   Out of stuff so like all of the all of the shows

00:52:39   There's just one

00:52:42   Piece of raw footage which is the whole recording, right?

00:52:46   Mm-hmm, and then I can cut that up and I can kind of make a thing out of it

00:52:49   but there's something different in like having 25 video clips and

00:52:54   Moving them around

00:52:57   So they make more sense in like the flow of the video

00:52:59   cutting them up and

00:53:03   making one thing out of these 25 things?

00:53:06   Yeah, it's the difference between

00:53:08   chiseling something out of marble or

00:53:11   constructing something out of Lego.

00:53:14   And I like the Lego more. Yeah. Yeah with the audio you're taking the thing and cutting it down and

00:53:20   with the video you have a wide selection of stuff from which you're picking some things and building a little vlog.

00:53:27   Yeah, like they even though I think if someone was sitting behind you and watching you do either of these processes

00:53:33   They would look very similar, but mentally they're totally different things

00:53:37   I want one is entirely about cutting and one is entirely about assembling

00:53:43   So I can see I can see why you would enjoy it as a very different experience

00:53:46   But I have learned a valuable lesson about the production

00:53:52   That it's kind of split into three parts and a lot of the time that they can take

00:53:57   Very similar amounts of time to get done. So what are the three parts of assembling a vlog?

00:54:03   I need to know maybe I'm gonna do this shooting. Okay, so I have to shoot video editing

00:54:07   editing video YouTube

00:54:10   YouTube's not a part

00:54:13   You just upload it Myke it's really easy it takes me

00:54:19   Right now it is taking me an astoundingly long time to get the video from export to publish

00:54:26   Like you know, and it's just like I'm having myriad technical problems

00:54:33   And and try and again like trying to like force this web app to do what I want it to do. Mm-hmm

00:54:41   I really don't understand why there isn't a native desktop

00:54:45   application where you can do all of the annotations and all the cards and then just upload it

00:54:49   from there directly to YouTube with the metadata. I don't know why that doesn't exist. Because

00:54:53   most of the problems that I have in responsiveness, in buffering, in loading, it's all based

00:54:59   on the fact that I'm uploading this video before I'm adding any of the annotations

00:55:03   and cards. And I wish there was a way to do that locally and then upload that information

00:55:09   to YouTube. And I again, like I'm getting better at it, I'm learning different ways

00:55:13   of doing it, but it still takes me a long time and also based in that is like the coming

00:55:20   up with a title and putting in all the keywords and adding it into a playlist and all this

00:55:26   stuff and it's building more and more and more every time I publish because people are

00:55:30   like, "Hey, you should do this thing that everybody does," which is like creating a

00:55:34   playlist and adding it to a playlist because YouTube refuses to play in any other order

00:55:38   than the one that they set.

00:55:39   And it's, you know, like all of these things, it's like building and building and building

00:55:43   every time.

00:55:44   So for me right now, at least, it's split into these three parts.

00:55:49   So I kind of think of it as like shooting, editing, distribution.

00:55:53   And those three parts are taking very long times.

00:55:57   And I know that it's going to change, like, and every video will be different.

00:56:01   Some videos, I will be only shooting them for like an hour or two, depending on what

00:56:04   I'm doing.

00:56:05   If I'm doing something at home, and there's going to be more stuff like that, where I'm

00:56:08   I'm kind of just talking or showing something.

00:56:10   Those videos take way less than if I'm out in London

00:56:12   for eight hours and then over that time

00:56:15   I'm taking video of stuff.

00:56:16   But I have highlighted that these are three, for me,

00:56:19   major things and they're all gonna take

00:56:21   a substantial amount of time to do.

00:56:24   Because, and this was, I only kind of really realized this

00:56:28   on the last video, 'cause prior to that I was just thinking,

00:56:31   just shooting and editing and then just uploading.

00:56:33   But if you're being serious about it

00:56:35   and you're really trying to bend to the system

00:56:39   and make the system work for you,

00:56:41   there are lots of things that you need

00:56:43   to kind of pay attention to.

00:56:45   That's kind of the way that I'm approaching it right now.

00:56:47   So the YouTube stuff and the distribution stuff

00:56:49   and the promotion stuff is taking a long time,

00:56:51   especially as I'm working on setting up a mailing list

00:56:54   because a couple of people have asked for that

00:56:56   and now realizing there's no way to automate this.

00:56:59   So that's gonna be another step in the publishing process.

00:57:03   See? I think you can see how I mentioned a while back like I have a 70+ item checklist for putting up a video.

00:57:12   I haven't built that checklist yet, but that's like something I may be gonna do with the next video that I publish.

00:57:18   Just write down all my steps, you know.

00:57:20   You should really do that and you can see now why.

00:57:23   Like there's just a bunch of little switches to flip and buttons to press and like, "Oh, did I add this in here?"

00:57:30   And it's like yes, you can mentally keep all of that in your head

00:57:34   But it's gonna be way better if you just you're just going to like a pre-flight checklist

00:57:38   Because one of them are gonna be like check the video ends at the right time and then I just saved myself

00:57:43   45 minutes of waiting for the YouTube system to complete its edit. Yeah, one of the items on my checklist is

00:57:51   To watch the video fully on YouTube right after it's been uploaded because a surprising amount of times

00:57:58   I've run into an issue where the audio just falls out of sync with the video eventually

00:58:04   Given me warnings like this every now and then nothing's wrong with it, but it's like hey

00:58:08   We think the video and audio is out of sync. I'm like why do you think this yeah?

00:58:12   I have never gotten a warning, but I have often gotten the video and audio out of sync

00:58:17   There's a problem here. I'm getting your warnings

00:58:20   That's what it is

00:58:23   But that's why it's just one of those items on the checklist is every time I upload it

00:58:27   I kind of mentally want to start filling in all of the metadata and doing all of the steps while it's uploading

00:58:33   Because at least YouTube does let you do that, but I've learned from experience like nope

00:58:36   Nope

00:58:37   Don't try to fill in any of this ahead of time because it's just going to be a huge waste if when you actually

00:58:42   Finally watch the video it falls out of sync halfway through

00:58:46   Yep, it's like then you've just wasted 30 minutes filling in all of this stuff

00:58:50   And also protip don't bother with those keywords. There's no point in filling

00:58:54   Okay, good to know. YouTube really wants you to fill them in but you don't have to.

00:58:57   See, I've been filling them in because I thought it might help get it in front of people.

00:59:01   My understanding from some conversations that I've had is that those keywords are entirely for the benefit of the advertisers bidding on the video.

00:59:11   Oh, then I don't care.

00:59:12   that if there are no keywords in there, that YouTube just algorithmically decides what the video is about based on the comments that people are leaving.

00:59:21   It auto-generates keywords for auctions based on the comments people leave.

00:59:26   I had this in the context of a conversation of someone who was really convincing me to try to use keywords.

00:59:33   The longer you talk, dude, the more I am hearing "I don't need to bother with this."

00:59:37   This is for you. This is not for me. So yeah, don't bother with those.

00:59:43   Talking about advertising, I want to share some of my numbers with the audience.

00:59:50   You don't normally like to share numbers, Myke. You never want to share the numbers

00:59:53   about the podcast, but you're happy with sharing numbers about the YouTube channel?

00:59:56   I don't care about these numbers.

00:59:58   Right, because they're comical?

01:00:00   Yes. So this is another thing about the YouTube system. There is two reports. There is a revenue

01:00:06   report and an ad rates report and they both have different numbers on them.

01:00:12   This is another thing about YouTube's analytics system.

01:00:14   There's so much data but 90% of it makes no sense.

01:00:19   Why is there a revenue report and an ad rates report and they both have different numbers

01:00:24   on them?

01:00:25   Okay, well Myke, the difference between the ad rate report and the revenue report is the

01:00:32   The ad rate report shows how much money was actually generated by the ads.

01:00:39   And then the revenue is how much I got.

01:00:42   Right.

01:00:43   The revenue is your 55% of the money that was actually generated by the advertisements.

01:00:51   Why do they think they can take that amount of money from me?

01:00:54   Because they can.

01:00:55   Because they successfully can.

01:00:56   This is always again.

01:00:57   I hear Apple people always complain, they're like, "Oh, 30%!"

01:01:00   It's like I'd murder a family member for 30%,

01:01:05   you crazy?

01:01:07   - Well let me share my ad rates report

01:01:10   so people get the full kind of picture

01:01:12   and then I'll talk about the revenue.

01:01:13   So I have had 14,270 estimated monetized playbacks,

01:01:18   which is maybe my favorite statistic,

01:01:23   estimated monetized playbacks.

01:01:26   This is from September 14th to October 11th

01:01:30   because of course the data is multiple days old because YouTube, you know.

01:01:35   Right. So these are for the listener.

01:01:37   What that means in YouTube's system is this is a video that plays

01:01:42   against which YouTube was able to run an ad.

01:01:47   There are many circumstances under which a video might play where they can't run an ad.

01:01:51   Either there's nothing in the auction to fill, or someone's watching on a platform

01:01:56   where the ads don't play.

01:01:57   So you can have the video play

01:02:00   without necessarily having an ad show up.

01:02:03   Or if, I forget what the timer is,

01:02:07   but YouTube has some internal timer

01:02:08   where they won't show someone a video ad in front

01:02:12   if they've watched a video ad

01:02:14   within a certain window of time.

01:02:15   So this is what estimated monetized playbacks means.

01:02:19   - So I've had 14,270 estimated monetized playbacks.

01:02:25   I have made $88.98.

01:02:29   Well, not me, there has been $88.98 generated.

01:02:35   And then of those 88.98, I have got 48.94 of it.

01:02:40   - There you go, Myke.

01:02:43   - So look, this is not me complaining about

01:02:46   the amount of money that I make from my videos

01:02:50   'cause I kind of don't care about it in that way.

01:02:54   And I've put ads on the videos not to make,

01:02:58   again, this is like, I'm not trying to make money here,

01:03:00   I'm again trying to understand the system.

01:03:03   So by having ads on my videos,

01:03:05   I am now understanding how much money

01:03:07   can be made on YouTube, seriously.

01:03:10   And the answer is, not a lot of money.

01:03:13   Now, again, this $50 that I'm gonna get,

01:03:18   that's great, that's $50, right?

01:03:22   I didn't really expect any money out of that. It's $50. It's just very interesting to me.

01:03:27   And I think it, you know, and again, I know that I make different money than you would

01:03:32   make. You make different money than PewDiePie would make because YouTube also calculate

01:03:37   their CPM, which is how much they pay per thousand, differently depending on many variable

01:03:42   factors. It's not a fixed rate, right? Like everybody has their own to a point.

01:03:47   Yeah, this is... the rates can vary by...

01:03:52   I would say from the absolute bottom to the absolute top, maybe by a factor of like five is the biggest range

01:04:01   I've kind of seen across different creators. And again that partly depends on

01:04:05   the auction system that is going on behind the scenes.

01:04:09   I'm always never quite sure how aware people are of this, but when you go to load a video

01:04:16   YouTube has a kind of instantaneous auction between a bunch of advertisers to decide what ad is going to be shown and

01:04:23   Advertisers can put in all kinds of stuff that they that they want their viewers like so they can fill out demographic data

01:04:31   So you know fairly commonly if it's like like a new shoot-em-up video game comes out that like okay?

01:04:37   We want males you know 14 to 35 in North America

01:04:42   And there's a few other like characteristics that they can put and they can say we want also videos that are in the video game

01:04:49   Category so we know like it's somebody

01:04:51   Watching a PewDiePie video that we want to run this ad against there's like a little auction that occurs to try to figure out which

01:04:58   advertiser is willing to spend the most money to get in front of

01:05:03   You at that moment, and it's actually it's quite like an interesting complicated

01:05:10   system, but what that means is that some people

01:05:13   like beauty vloggers in particular can rake in like

01:05:17   incredibly high ad rates when there's like built-in products around what they're talking about.

01:05:25   And then for

01:05:27   for channels like vlogs or for channels like myself that don't necessarily have a built-in

01:05:33   topic, the ad rates tend to be lower because there's not something that

01:05:40   there is specifically being advertised against.

01:05:44   So like that's part of what is occurring behind

01:05:48   the scenes. And it is one of the reasons why it's a little bit hard to compare

01:05:52   what ad rates are for one person versus another.

01:05:56   But yeah, that is what's occurring behind the scenes.

01:06:00   Okay Myke, we've talked about your revenue numbers. What I want to know

01:06:04   is on the YouTube Analytics page

01:06:08   There is one tab that is a combination of fascinating and terrifying, and it is the

01:06:19   audience retention tab.

01:06:21   Have you found this one yet?

01:06:22   I've been looking at this one.

01:06:24   Alright, would you please explain for the listener, what is the audience retention tab?

01:06:33   The audience retention tab is what tells me for every video how long people watch it.

01:06:40   So of the amount of people that pressed play, what percentage of those people get to the

01:06:47   end?

01:06:50   Now I have actually been paying attention to this and I am pretty happy with my numbers.

01:06:59   Now my average number, I guess across everything, should we maybe look at here?

01:07:03   Yes, so tell me, if you just load it up on the first page, it should have two numbers.

01:07:09   It should have average view duration, but the second one is the average percentage viewed.

01:07:15   What's the average percentage viewed across your videos?

01:07:18   63%.

01:07:19   Ooh, see I think that's pretty good.

01:07:23   So do I.

01:07:24   with it, especially because the ends of the videos really skew the numbers. So there's

01:07:32   like a harsh drop off in like the last 15 seconds because the video's done. Right? So

01:07:39   lots of people close it. But like I keep it like most of my videos stay in like the 70

01:07:45   to 60% range for the majority of the content.

01:07:50   Yeah, so just so the listeners have a comparison, like my average viewed percentage across again the whole video

01:07:58   and I have the same effect that you do obviously like sharp drop up at the end

01:08:02   is 65% and so it's just around the same area

01:08:08   The thing that I think is really interesting and is terrifying

01:08:12   but to me is like the heart of YouTube tracking data

01:08:16   that you can click on any video and see exactly when people started getting bored and left.

01:08:25   They will draw a line on the screen that shows you the percent of people who are still paying

01:08:31   attention to your video from the start and the really interesting graph is that they

01:08:36   will give you relative audience attention.

01:08:39   So compared to other videos that are the same length on YouTube, is your video more or less

01:08:49   engaging than the average video of the same length?

01:08:53   And those graphs are-- they're both sort of like interesting and terrifying because you

01:09:01   can see the exact moment when you lose people, right?

01:09:04   Or like when people start getting bored.

01:09:07   really interesting to see like when when does something dip and you know

01:09:13   particularly if if you have moments where like you're talking about one

01:09:16   thing and then you're talking about another you can see the shape of

01:09:19   segments in your own video with those graphs. Now the thing that I find is that

01:09:26   it's this stuff is is fascinating and it's interesting it's interesting to

01:09:31   look at you know and to see how are how are different videos

01:09:36   received by people

01:09:38   Like I'm just like I'm just pulling up humans need not apply like and that one never crosses the below-average interesting graph. Mm-hmm, but

01:09:46   It is also very youtubey to me because they give you so much information

01:09:51   But it's also like well

01:09:54   It's very hard to know if there's anything actionable to be drawn from these graphs

01:09:59   right like it's it's very hard to

01:10:02   to pull out a general trend of what you should do and what you shouldn't do.

01:10:06   It's more like YouTube is just telling you exactly when you were boring and then saying, "Don't be boring."

01:10:12   That's what I kind of don't like about it in a way. Like I know why that's valuable and useful, but as

01:10:18   an artist, you know, like it can be a bit like, "Oh, I

01:10:21   don't really think of myself as an artist." Of course you do, Myke.

01:10:25   But yeah, so they're just telling you where you were boring and

01:10:30   What are you gonna do about that? Who knows? Don't be boring in the future. That's that's kind of what that graph says. So, yep, I

01:10:36   find it interesting but unactionable

01:10:40   which is I

01:10:43   think what might be the the summary of what I think is the the YouTube analytics page.

01:10:48   Like they will tell you everything about your viewers that you could possibly want to know. Their demographics, the playback location, the exact moment

01:10:55   they got bored, where they came from, what device they're watching on,

01:10:59   how much money YouTube made, how much money they're going to give to you, but it's also just

01:11:05   unactionable all of it.

01:11:08   Yeah.

01:11:09   I find that that's the YouTube data is a bit like

01:11:13   Okay, it's a thing

01:11:16   It's interesting. I check it every once in a while, but it's not a thing

01:11:20   to live or die by, Myke. I think you should just pay much more attention to your subscriber numbers and your view numbers and

01:11:28   And those are the things that you should track.

01:11:30   That's really kind of all I'm paying attention to.

01:11:34   I dip into the other things just to see what they're doing.

01:11:37   But it's the view numbers and subscriber numbers, just because I feel like I understand those.

01:11:42   They're analogous to the stuff that I'm used to.

01:11:46   Yeah. Yeah.

01:11:47   That's what you gotta focus on.

01:11:49   Asking people to like, comment, and subscribe.

01:11:52   Like, comment, and subscribe. YouTube.com/MykeHurley.

01:11:56   /user/MykeHurley.

01:11:57   This episode of Cortex is brought to you by Backblaze, the unlimited native backup solution for your Mac or PC.

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01:14:12   [BEEP]

01:14:13   Alright, so I opened this whole conversation with you, Myke, kind of wanting to know how you felt about it,

01:14:17   And you wanted to launch into all the like behind the scenes

01:14:20   nerdery about your feelings on the processing but like to like so can we get can we get back to my original question from

01:14:27   an hour ago, which is

01:14:29   Overall, like how are you feeling man?

01:14:33   You're like you're a vlogger out in the world like you're a dude walking on the street. You're filming yourself

01:14:38   You're talking into a camera. You're at home talking to your UK echo

01:14:43   You put this out into the world, people have commented on it. How are you feeling?

01:14:48   Like what's your take on the reception of it?

01:14:52   So the reception has surprised me, I think is the best way to put it.

01:14:57   I didn't think people would hate the videos.

01:15:01   Mm-hmm.

01:15:03   I thought that some people would like them and some people would not like them.

01:15:07   And that I would have lots of criticism, good and bad, to kind of take away and work on.

01:15:14   But I think overall, the response has been more positive than I expected it to be, which

01:15:23   has been really encouraging.

01:15:26   Like people seem to like from straight away, were like watching the videos, like, "I really

01:15:30   like this.

01:15:31   I like that you do this and I like that you do this.

01:15:34   And I feel like you have your have kind of have your own style going on here or at least

01:15:38   like I can see the beginnings of like what will be your style, which is a very encouraging

01:15:44   thing because that was important to me, but I didn't try and like hammer it home.

01:15:51   Like I wasn't really trying to like force the Myke Hurley vlogging style.

01:15:57   I just did what I thought represented me and how I wanted the videos to look.

01:16:04   And in doing that, I've kind of feel like I'm landing on a few things which kind of

01:16:09   feel like me.

01:16:12   You know, like my use of emoji and my use of like, I like it.

01:16:17   Some people don't like it, which is fine.

01:16:19   But I like it.

01:16:20   I like it a lot.

01:16:21   I'm glad you like it, Myke.

01:16:24   Uh huh.

01:16:25   You're in that camp.

01:16:26   It'll be no surprise to you that I really do not like the emojis.

01:16:30   But I'm balancing it out. I think that I went a little too far in one video

01:16:36   and now I'm kind of like balancing it out a little bit. I'm trying to use them effectively but sparingly.

01:16:42   But this was one of my things when you first sent me the videos. That was going to be one of my negative pieces of feedback

01:16:48   but I thought, "No, you know, you gotta let a mic be a mic. He's gonna use his little emoji. There's no point."

01:16:55   I don't know if I... I wouldn't take your guidance on the emoji as clearly because you

01:17:04   don't send emoji, you don't use emoji, you are like emoji negative, you know? So I was

01:17:13   taking... in aggregate people really like the emoji.

01:17:16   Right. Yeah. I expected they would.

01:17:18   I'm sorry, but you're a bad test case for it.

01:17:20   I know people like their stickers. They like their emoji. Mm-hmm. They like their phones exploding with confetti

01:17:27   I understand and I like that the part that I you know

01:17:30   if what I can kind of call in my brain the narrator like the little comments that pop up which is

01:17:37   Editing mic telling you things or pointing things out or making little jokes. And also it allows me to make the jokes that I missed

01:17:47   It's like you should have made that joke there. You know what I could just put the text on the screen and I've made the joke

01:17:52   Yeah, and again for anyone who hasn't done this kind of stuff you you have to

01:17:57   Get into those mental modes. There's there's on camera mic and there is editing mic

01:18:05   Like and what what feels like the kind of thing that editing mic would put into the video versus what on

01:18:11   camera like would do. Like this is this is what makes a thing a thing.

01:18:19   Mm-hmm.

01:18:20   Right, it's it's um as a slight side note because I'm still worried about this video that I'm working on

01:18:25   that's gonna be coming out at some point. Like there's a very a very conscious decision in in this video that this

01:18:32   that the narrator it's like is this normal gray talking or is this like a different gray talking and you feel like a crazy person

01:18:40   when you're even thinking about this stuff in your head, but this is the kind of stuff that you

01:18:45   have to think about when you're creating something that is to be consumed by others.

01:18:52   Like, what is this? Like, as I'm talking into this microphone,

01:18:56   is it me talking, right? Or is it like a different version of me talking?

01:19:01   Just like you're doing this with the editing. Like, is it mic or is it editor mic in this moment?

01:19:07   - Yeah, to get super fancy about it.

01:19:10   It's like the characters at the video,

01:19:12   and there's me, there's me on screen,

01:19:15   the person that you're seeing,

01:19:16   and then the use of text is like a different character

01:19:19   'cause it's like a different personality.

01:19:21   It's doing things that are not done by the people

01:19:24   in the video that you can see, right?

01:19:26   So it's like it's adding a different sense of humor.

01:19:29   It's adding a different perspective.

01:19:31   And that's kind of how I think about it,

01:19:34   which is maybe too much,

01:19:36   and people should and will roll their eyes at that,

01:19:39   but that makes sense in my brain, at least.

01:19:42   - It does make sense, although I do sometimes have

01:19:46   some limited patience for people who like to hide behind

01:19:51   the idea of like, oh, it's just a character on screen,

01:19:53   it's not me, right?

01:19:54   - Oh no, that's definitely me, you're seeing me.

01:19:57   - Yeah, yeah. - Right, like it's all me,

01:19:58   but it's like different versions of me.

01:20:01   - Yeah, I just think there's a, some people like,

01:20:03   hide behind this notion of like, "Oh, it's a character! It's all for fun!"

01:20:08   Right? It's like, "Oh, and I meet you!" and you're exactly the person on screen.

01:20:11   There's no character here at all.

01:20:13   For me, like, one of the things that is actually quite important is I want to be as close to me as possible in these videos

01:20:20   because that feels like the only way I can do them.

01:20:23   Yeah, you want to be raw and honest, Myke.

01:20:25   I want to just be, you know, open with the audience, you know?

01:20:27   Yeah.

01:20:28   Just like, I want them to see the real me, Gray.

01:20:30   Yeah, that's all you want.

01:20:32   They want you want you want the world to gaze upon the real Myke and love him

01:20:36   Please love me

01:20:39   Like comment and subscribe

01:20:47   Gross

01:20:50   One thing that's been hilarious to me over the course of my youtube career is that the face you career now

01:20:58   It's my YouTube career so far is that basically I think the day the day that I kind of started taking it seriously in publishing the

01:21:06   Videos was the day that PewDiePie's tuber simulator was released and we spoke about this game a bunch

01:21:12   It's like it is basically PewDiePie's mobile game in which you play a youtuber

01:21:18   and

01:21:20   I basically consider this the dark look at reality

01:21:25   That is PewDiePie's tuba simulator. Okay. What do you mean by the dark look at reality here?

01:21:32   So you play this mobile game where?

01:21:35   You are making YouTube videos in such a sense

01:21:39   It's like you click a button and then it's recorded edited and viewed and then the views start coming in

01:21:43   The more views you get the more items you can buy

01:21:46   And it kind of upgrade the room that you're in right? Mm-hmm. And then you adorn your room with things

01:21:54   You make it more lavish you make the room bigger over time that kind of stuff

01:21:58   Now some of the things that I consider to be the dark look at reality. So your character in the game is is you

01:22:04   And this character never moves from the desk

01:22:08   This character sits in front of a computer

01:22:13   Constantly and there is nothing you can do to make them get up and all they do is sit there and

01:22:22   and you are making them grind through making videos just to generate views and you are

01:22:28   like focusing on what's trending to make the video that's going to get the most views,

01:22:34   right? And there's things that you can do and every now and then the sponsor, Eagle,

01:22:40   drops something present on you and there are just like the and it's like the more views

01:22:46   you're able to get, the more things you're able to buy. It's like this twisted look

01:22:54   on what it's like to be a YouTuber. It's kind of fascinating to me.

01:22:59   - Mainly because your character just sits there, floating in a little room in empty

01:23:04   space. - On a desk.

01:23:06   - With nothing else to do. - And you're buying things to put in the room

01:23:10   around you but you never get to experience them because you have to sit and grind and

01:23:16   make more videos to get more views.

01:23:21   It is kind of existentially bleak when you think about it that way.

01:23:24   It is.

01:23:25   The person sitting there just to make everybody love them.

01:23:27   And then when I start to think about it, right, like I've been thinking a lot about this

01:23:31   game, I think about who made it.

01:23:34   Right?

01:23:35   And I guess the creative vision for this game is the most popular YouTuber in the world.

01:23:42   And it's just this really kind of like, strange view on this stuff.

01:23:49   Yeah, I did because we've discussed PewDiePie a surprisingly large amount on this show,

01:23:57   and I think at one point we mentioned how the Tuber Simulator seemed like an obvious

01:24:01   project for him.

01:24:02   I find his growing business empire like a very interesting thing to observe from a distance

01:24:09   So I definitely thought like oh when this comes out

01:24:11   I have to download and just give it a try and kind of kind of see what it's like

01:24:14   but yeah, it is

01:24:16   it is kind of

01:24:19   Strange

01:24:22   one thing it actually made me think of is a

01:24:25   Black Mirror episode one of my favorite episodes. It's called the exact title, but something like a hundred million points

01:24:31   I think is the episode title.

01:24:33   But in that episode,

01:24:36   everybody just like kind of lives their own life in their own little world in their own little room doing their own

01:24:42   things. Like everybody's kind of very isolated for a large portion of the time. And so when I'm thinking about, I

01:24:48   mean, he has millions of downloads. I'm thinking about millions of people

01:24:52   playing these little characters, each of which are in tiny rooms that don't go anywhere,

01:24:59   that are totally isolated from each other.

01:25:01   There's something about it that is very black mirror to me.

01:25:06   It's very, very, I think there's real strong parallels

01:25:14   between that episode and the physical look of this game

01:25:18   and what it actually encourages in the players of the game.

01:25:21   - I honestly cannot look at this game

01:25:24   and not see it as a social commentary.

01:25:28   I'm being deadly serious.

01:25:29   Like I feel like that there is an element in here of PewDiePie expressing

01:25:35   something, which I think he has been expressing in some videos recently.

01:25:40   Like just this look at what it's like to be someone who does this type of stuff.

01:25:47   And it's kind of fascinating to me.

01:25:49   Like I was watching a video of his recently where it ended at like seven

01:25:54   minutes and then he just came back and I was like, I've got to do another two

01:25:57   minutes because we need 10 minute videos. Because I assume that there's some kind of

01:26:04   thing about YouTube's algorithm which means it likes 10 minute videos. That's what I took

01:26:08   from that. But he's kind of doing this weird thing at the moment where he's pulling back

01:26:14   the curtain at what it's like to live his type of life. And this game I think is a real

01:26:21   example of that. And it's just fascinating to me. The other part of it is this game is

01:26:27   probably the best free to play game I have ever played from a mechanics perspective.

01:26:34   I play this game and can see that it was directed by somebody who understands video games. I

01:26:44   tend to spend money on free to play games if I really like them because I'm putting

01:26:50   time into them and I kind of want the games to move along and or like and it doesn't really

01:26:55   bother me because if I've played the game for a bunch of hours I don't mind giving them

01:26:58   five pounds because I've played a bunch of the game. I haven't needed to do that in this

01:27:03   game. Like, because there is just a real way of progressing easily if you just watch some

01:27:10   ads. Like, the watching of ads in this game actually has a real benefit on the way that

01:27:17   the game plays in a way that I find is typically not the case for other free to play games.

01:27:24   Like, there's always like an element of needing to speed things up in a different way, but

01:27:29   there's like multiple ways of doing it.

01:27:30   You can watch an ad to advance the clock a little bit more, and then you can spend some

01:27:36   of the views that you accumulate to take percentages out of the time it takes to generate items.

01:27:42   And it's like, I have not needed to spend any money.

01:27:45   And also, one of the really, really interesting things about this game is the currency in

01:27:50   the game is views, which again, I think is hilarious.

01:27:53   your YouTube views are currency which you use to buy things. You cannot turn real world

01:27:59   money into views. Right, you can't buy views in the game. Which again, I have to say, I

01:28:07   can't look at that and not see a wink there. What do you think is the wink there? Money

01:28:14   does not buy you views. Like, doesn't matter how much money you put into it, it doesn't

01:28:19   mean you'll get views out of it. Right? Again, I can't help, I mean, I'm definitely overthinking

01:28:26   this.

01:28:27   Yeah, you're like a film student here.

01:28:30   Yeah, I'm looking at it like a Shakespeare.

01:28:32   Every single page, right? The opening shot tells you everything about the movie.

01:28:37   It's everything you need to know. It harkens back to Godfather.

01:28:40   Right.

01:28:41   Like all movies do. Citizen Kane is just throughout this entire piece.

01:28:49   But that idea though is really interesting.

01:28:52   It's like it's encouraging you to actually play the game,

01:28:55   to do the things you're supposed to do in the game.

01:28:58   And I just find it, it's just really sticky for me.

01:29:00   I have been playing it every single day

01:29:03   since it came out for two weeks.

01:29:05   I really like it. - You are an addict.

01:29:07   - But I'm not putting any money in.

01:29:09   The ads are 30 seconds long.

01:29:12   I press play on the ad and typically put my phone down.

01:29:16   Some of them I've watched,

01:29:17   But yeah, I just think it's really, really well made.

01:29:21   Like it really does just scream to me

01:29:23   if somebody understands how these games are made and played.

01:29:26   - Yeah, it's interesting 'cause I played it

01:29:33   because I figured, oh, it'll probably come up

01:29:36   on the show at some point

01:29:37   and I wanna be familiar with it.

01:29:39   - It has been a long running topic.

01:29:41   - Yeah, and I do agree that perhaps the first video

01:29:47   that ever got me into PewDiePie, still one of my favorites,

01:29:49   is him playing the YouTube--

01:29:51   - YouTuber life, yeah.

01:29:52   Which I think he said later,

01:29:54   he was already working on this game when he played that,

01:29:56   which is kind of hilarious.

01:29:58   - Yeah, but that video is like an amazing meta commentary

01:30:03   on YouTube and being PewDiePie, and it's fabulous.

01:30:06   But yes, I figured I do wanna play this

01:30:10   just to have a sense of it,

01:30:11   and I'll agree with you that as far as these things go,

01:30:15   It is a free to play game that doesn't feel like it's trying to suck the money

01:30:19   right out of your wallet, which every,

01:30:20   every other game like this I have ever played,

01:30:23   they just slow things down so incredibly dramatically, very quickly. Like you,

01:30:27   so you just, you just have to put money into it. But I,

01:30:32   I, for me anyway,

01:30:35   it's weird cause I had a lot of people tweeting at me and sending me messages

01:30:39   about the game. Cause I, you know, I talk about like,

01:30:43   I enjoy work simulator type games.

01:30:46   But this to me is just, I don't know,

01:30:49   this is, it's not for me because I feel like

01:30:52   with a lot of these free to play games,

01:30:55   I don't know, the mechanics are just too

01:30:59   on the surface for me.

01:31:03   Like the, I can never play these things

01:31:07   without feeling like all I'm doing

01:31:09   is constantly resetting a bunch of clocks.

01:31:12   That's all this is, is just winding up a bunch of timers

01:31:16   and waiting for them to go off.

01:31:19   And that's what these free-to-play games are.

01:31:22   And I know that that's fundamentally a ridiculous comparison

01:31:26   because all video games are something like this.

01:31:29   What are you doing collecting all those items in World of Warcraft?

01:31:32   Like you're just manipulating true false variables in an array.

01:31:36   You're not doing anything.

01:31:39   All games are like this, but I personally find these games--

01:31:46   It's just too exposed the mechanics of the game to me.

01:31:54   It's like the curtain is pulled a little bit too far back,

01:31:58   and I also think these games, by their very nature,

01:32:04   lean really hard on some of the more vulnerable levers of the human mind for getting you to keep

01:32:14   coming back, like to getting you to keep checking it and keep winding those clocks back up to make

01:32:19   them go off later. So I did put it on my phone because I wanted to just play around with it for

01:32:23   a little bit, but very quickly I was like, I just have to take this off my phone because I don't

01:32:28   even want this kind of thing on my phone and I just left it on my iPad to kind of play around

01:32:34   with a little bit when I was watching TV and just not doing something else. But for free to play

01:32:40   games I will agree that it's very well designed and it does not force you to pay money to play it

01:32:48   but it's not something that's going to stick with me for a long time. When I say I like work

01:32:53   simulator games like this is not at all what I mean. There's no real work in it.

01:32:57   Yeah and as dumb as it sounds like I find like it's too obviously

01:33:04   disconnected from the things that you're doing like you press a button to make a

01:33:07   video and then like views just like but there's it's not actually simulating any

01:33:12   work everything is just bizarrely disconnected so that the the YouTube

01:33:17   just feels like a very thin skin on top of all of these clocks that you're

01:33:24   winding up right like why is this clock views like because it's YouTube themed

01:33:28   right so it has to be views that that's why it's views you know what why do all

01:33:33   of these things happen it's like they're all up there all a bunch of clocks but I

01:33:36   do give it a lot of credit for the elements of designing your own rooms

01:33:42   right and and this kind of

01:33:44   wish fulfillment of like

01:33:47   You have done this thing like you have like upgraded your computer and you've upgraded your desk

01:33:53   And and you filled your room with all of these things that you want. Like I understand why why that is appealing

01:33:59   I I really do and again as far as these things go it's pretty well designed, but it's not for me

01:34:04   But I do have I do have a question for you Myke. Mm-hmm

01:34:07   Where do you have more subscribers?

01:34:12   YouTube or Tuber Simulator.

01:34:16   - Tuber Simulator.

01:34:18   And I think I probably always will.