13: Trail of Tears


00:00:00   So you'll see a link in our little show notes here, which I've told you not to click until we start the episode.

00:00:05   And it is the totals of our t-shirt colors.

00:00:08   Ooh! Oh, let me open this up, let me see.

00:00:11   So thank you to everybody who bought a t-shirt, I really appreciate that.

00:00:16   And so I want to give the world the colors totals. So obviously grey won.

00:00:22   It's just domination, it's not even winning.

00:00:24   No, no, I wouldn't agree with that. I wouldn't say it's domination.

00:00:28   I was quite pleased with how I ended up coming out here.

00:00:31   I say I, it's just the color blue.

00:00:34   That has won this scenario.

00:00:37   So it was in total 433 gray t-shirts

00:00:41   and 184 blue t-shirts.

00:00:44   You doing some calculations?

00:00:46   - Yes, I am doing some calculations.

00:00:48   It is 70% gray.

00:00:50   That is the, that's the relevant thing here.

00:00:53   - That works out for me.

00:00:54   Like if this was an actual popularity contest,

00:00:57   then I would be happy with 30% popularity.

00:01:00   - You'd be pretty happy with 30% of the vote?

00:01:02   - Yeah, I think I bought about 116 of the blue shirts.

00:01:05   - Oh, okay, so you're throwing the vote here.

00:01:09   (laughing)

00:01:10   - Can you imagine, I just take all the money that I made

00:01:12   and just pumped it straight into blue.

00:01:14   - It would be a good investment.

00:01:15   It'd be an excellent investment.

00:01:16   - I think it's a terrible, terrible investment.

00:01:18   I was talking to Adina about this

00:01:20   when we got the numbers through.

00:01:22   And I said that, whilst I understand

00:01:26   the popularity contest aspect of it.

00:01:28   I do think that even if it was I was gray and you were blue,

00:01:32   gray would still win.

00:01:33   People like gray t-shirts.

00:01:35   - Oh yeah, I honestly think if we reversed it,

00:01:39   the numbers would be no different.

00:01:40   I think people buy the color shirt that they want to buy.

00:01:42   - I still wanted to just see if it would boost

00:01:44   the blue color, you know?

00:01:46   'Cause there was, it wasn't a strong chance,

00:01:49   but there was a chance that I was gonna win

00:01:52   and then it would have been incredible.

00:01:53   The fact that I didn't is fine,

00:01:54   but if I did it would have been glorious.

00:01:56   - Right, it would have been really sweet.

00:01:58   - Yep.

00:01:58   But I'm very much looking forward to receiving my t-shirts.

00:02:01   - Yeah, that's great.

00:02:02   - 'Cause I bought a bunch.

00:02:03   - How many did you buy, Myke?

00:02:04   - I think I bought four for me and one for Idina.

00:02:08   - That's quite a lot of t-shirts.

00:02:09   - I obviously bought her blue only.

00:02:11   - Right.

00:02:12   - Well, this is as I said,

00:02:13   as the man of redundancy as you are,

00:02:16   these t-shirts will never be printed again,

00:02:17   so I wanted to have a few of them,

00:02:19   so I've got a few spare,

00:02:21   in case, I don't know, one day I'm really angry

00:02:23   just tear one off. Right, there you go. Just in case. Sounds possible, sounds possible.

00:02:30   Yeah I ordered two of the grey ones, obviously, and so yeah I can't wait to see them in person.

00:02:36   You didn't even get one blue one. Did you get one grey one? No you didn't. Yeah, I bought

00:02:41   two of each. Oh, I missed that part. I thought you were stuffing the ballot box with four

00:02:45   blue ones. No no, two of each. I keep things fair, nice and balanced around here. Now I

00:02:50   I feel slightly bad, but it's fleeting. I'm happy. I'm happy to have my two great t-shirts on the way. I feel okay again

00:02:55   I felt bad for just a second and now I feel good. Yeah, that's how it works. Kyle's

00:03:01   Kyle did exactly what I hoped somebody would do and he slowed down the cortex theme 10,000 times

00:03:08   It sounds ridiculous. That's a lot of time

00:03:12   I don't know if he needed to do it as much as he did

00:03:14   I feel like maybe a thousand would have sufficed but he went all the way to 10,000

00:03:19   and it is horrific. It just started playing in my ears when I clicked the link and it is just a very very very long

00:03:27   singular note is what it sounds like and then at one point it changes and it's another very very very long singular note.

00:03:32   Yes, I'm listening through my headphones now and this is extraordinarily unpleasant.

00:03:40   It doesn't have the majesty that Jurassic Park does really, which is a shame.

00:03:47   Maybe somebody could try and slow down an episode and see how that sounds maybe our voices are more melodic than our jingles

00:03:55   No, that's that's going to be that's going to be way worse

00:03:58   But yes, this is definitely the first slow music that I do not enjoy. I do not enjoy this

00:04:04   It sounds like an alarm

00:04:06   Kyle I appreciate your work just I do not appreciate the outcome, but there's nothing you could have done about that

00:04:15   That's our fault really. Yeah

00:04:17   And we made a horrible mistake last episode.

00:04:21   Did we? Did we really, Myke? I know what you want to talk about. You want to talk about the lingua franca thing.

00:04:25   Yep. Not French.

00:04:29   Which I have to say I enjoyed the all-over-the-board nature of it.

00:04:33   Because we originally got some corrections from people saying, "Oh, you idiots,

00:04:37   it's not French. That phrase is in Italian."

00:04:41   But then as these things happen, as the day goes on, we start hearing from other people that

00:04:45   "Oh no, it's Latin, no it's Portuguese, no it's Polish"

00:04:49   Just everything across the board except French

00:04:53   All of them, all of the languages Lingua Franca is correct in except for French

00:04:57   Right, and I was just curious to see what the

00:05:01   actual answer is, and yes, it is

00:05:05   pretty much, like the phrase is in Italian

00:05:09   and it is not in reference to French language

00:05:13   It is in reference to a language used around the Eastern Mediterranean Sea, according to Wikipedia,

00:05:20   during the 18th century as like a common language for commerce and diplomacy

00:05:26   that had a whole mix of a bunch of other languages in it.

00:05:30   So this is what this is referring to. It's not French.

00:05:33   I'm going to go out on a limb and just say there's no way we could have known that.

00:05:36   I mean, we obviously could have known that. That is a thing that is knowable.

00:05:39   It's if this is not this is not like some philosophical question about the fundamental nature of the universe that might be unknowable

00:05:46   Do you survive being transported in a Star Trek transporter for example possibly unknowable?

00:05:51   This is definitely a thing that we could have known but we just didn't we just didn't all right now

00:05:55   I've got to ask you. What do you think about that?

00:05:56   Do you think that people that in a Star Trek transporter stay alive or do you think they're like broken up into pieces?

00:06:02   It's a brand new person. No, obviously they die every time every time they die. Yeah, I think that too you agree with me great

00:06:08   So we're not gonna have a big argument about it.

00:06:10   We can let that happen on the Reddit. Like, the Reddit can do that now.

00:06:13   We have just put that out there for debate.

00:06:15   I will just throw in very slightly that this is seriously one of the few questions that really does haunt me sometimes when I think about it a little bit.

00:06:22   Because I think the answer might be unknowable and then that says like, "Wait, what do you mean that there might be an unknowable question?"

00:06:27   But anyway, we're not really gonna get into that now because we have plenty to talk about as it is in the show notes.

00:06:32   Like the rule of two. All of the feedback, reading through all the Reddit stuff about this has been glorious.

00:06:37   glorious. I think my favorite question though comes from Alistair and Alistair asks what about wives or husbands, of course,

00:06:44   but what about partners, Gray? Do you not need two partners to have one partner?

00:06:48   How does this work? I need to know.

00:06:51   Well, I

00:06:54   mean ideally what you would want to do is back up your wife, right? Like I would love a backup of my wife

00:07:01   Like just like I would love a backup of myself, but we're not in that we're not in that scenario right now

00:07:07   This is once again. We've rapidly gone back to Star Trek world and what is possible and what is not possible, but yes

00:07:14   Humans are in a situation where there's only one of you. What about a twin?

00:07:20   No, but those are different people Myke. I'm not sure if you're aware but it means are actually different people. Huh? Okay

00:07:27   Yeah, it's amazing, isn't it?

00:07:29   They look just the same though.

00:07:31   There actually was in my high school one set of identical twins that I never realized existed until my senior year when I saw the two of them in the same place.

00:07:39   And then my mind was blown. It was like, "Oh wow!"

00:07:41   I thought there was just one of you, but there are two of you.

00:07:43   I thought you were just around a lot.

00:07:45   Basically that is what I thought. But then I discovered my senior year that I was an idiot.

00:07:49   But yeah, so ideally you would like to back yourself up because there's only one copy of me if I get hit by a truck

00:07:55   Like this is what death is, you know, there's no backup. There's no redundancy

00:07:58   And so of course if my wife dies or anyone's partner dies, you don't have a backup of that person and that's why yes

00:08:05   Unfortunately with human life we are in a one is none

00:08:08   Situation and also, you know morals

00:08:12   Right, you don't have to two partners because they're your morals to only have one part

00:08:18   Did you ever see Big Love, Myke?

00:08:20   No.

00:08:20   Ah.

00:08:21   Big Love was this show on HBO, I want to say, a while back, which is a drama about a polygamous Mormon family.

00:08:31   And it was very good for the first two seasons, I would say. After that it went downhill very fast.

00:08:37   But I used to watch that show and I just thought I could never be polygamous, mainly because I'm not a good people person.

00:08:47   And I find having a single partner seems complicated enough, but having two or three partners

00:08:53   This is one of the like when you graph it out on a piece of paper the number of relationships now between

00:08:58   Three people as opposed to just between two people. It's way too complicated

00:09:02   So I used to watch that show and just think I could not be polygamous simply because of the stress of it all it would

00:09:09   Just be way way too high of an anxiety situation. So no polygamy for me

00:09:16   I'm not a people person. I didn't get any of the references for Rule of Two.

00:09:19   There are many and I didn't get any of them.

00:09:23   It just felt like I was, that Gray was just talking to me and giving me some some sage advice.

00:09:29   That's just how I took it.

00:09:31   Obviously the the most poignant of the references is to Star Wars. Right.

00:09:36   With, and I did some some googling on this and the idea being the master and apprentice and the Sith

00:09:43   That the apprentice is always ready to take the place of the master and then they get their own apprentice. So there's always two

00:09:49   It's two Sith. There's two Sith. I would love to know from the lore nerds

00:09:55   when was the the exact phrase the rule of two first used in Star Wars because I

00:10:01   Have a feeling this was a relatively recent edition. It was in one of the books

00:10:05   It was to a pair of Sith that I'd never heard of hmm, you know, okay

00:10:11   That makes sense because I was thinking I know for a fact that was not in the original movies

00:10:16   It might have been in the prequels, but I wasn't really paying a whole lot of attention because they're so boring

00:10:21   Yeah, see that's why I didn't get it because I've never indulged anything Star Wars outside of the movies

00:10:26   I've never looked into any of the books or any of the law or anything like that. I've merely just seen the movies

00:10:31   Yes

00:10:32   But so I'm pretty sure that the the origin of this phrase the rule of two as far as I know

00:10:38   comes from the military and it seems that a few people on the reddit backed me up on this one

00:10:43   And I just think Lucas stole it for Star Wars because it sounds nice

00:10:47   but yes

00:10:48   the the full thing in the military as far as I'm aware is that it's you say that three is two two is one one is

00:10:54   None and that this comes from vital equipment

00:10:58   So the idea is like say you're setting up a military base somewhere and you need electrical power for your base

00:11:04   you need to have three electrical generators because if one of them is, say, sabotaged, now you have

00:11:12   two electrical generators, and you need that backup system where each is backing up the other one

00:11:18   while you are replacing and/or fixing the third one. So that's the idea of like the optimal trade-off for

00:11:26   stability without

00:11:28   incredible redundancy is three is two, two is one, and one is none. And I just love saying it because it's fun.

00:11:34   I've been thinking a lot about it though as I think many people have and just considering in my life

00:11:40   How I need to now let just duplicate everything. Yeah, what are you gonna duplicate Myke?

00:11:44   Well, I've I've been thinking a lot about my equipment

00:11:47   That I use and thinking how I need to now have I already have two

00:11:52   So now I feel like I need to have three like I have it

00:11:54   I have like a backup of all my equipment. I have a microphone

00:11:58   and I have some kind of USB interface

00:12:01   and I have a different computer in my closet.

00:12:05   So I'm now thinking that I need to now buy another one

00:12:07   of all of those things.

00:12:09   So I end up with three.

00:12:10   - I would suggest that might be,

00:12:12   that might be a little bit of overkill.

00:12:14   - Well, this is what you've done.

00:12:17   So eventually you'll tell me four is three

00:12:19   and then I'll just be screwed.

00:12:21   - Yeah, this is actually,

00:12:22   I'm doing a long con on you right now,

00:12:24   which is to see how much equipment

00:12:26   can I make Myke purchase?

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00:14:10   So Myke, how are you feeling today?

00:14:14   I'm jet lagged. This is in the whole veil of this podcast. It's basically about jet

00:14:19   like and I am currently experiencing that. I came back from America yesterday.

00:14:24   Yesterday? Yesterday. Oh what time did you wake up this morning then? I woke up at

00:14:30   10 a.m. mm-hmm when I was intended to wake up at 8. That didn't go very well.

00:14:35   Nope. Basically we me and Adina had set alarms. They did not help.

00:14:41   Futile. Futile. Yes. Well I don't even know why we bothered. When you're coming from the West

00:14:47   West Coast, you just f*cked, right? There's no way around that. West Coast back to London.

00:14:53   Yeah.

00:14:54   Good luck buddy, it is always terrible.

00:14:56   I was even bad flying out this time. The day after we arrived, the next morning I woke

00:15:01   up at four and couldn't go back to sleep.

00:15:04   Wait, the day when you arrived in Portland.

00:15:06   In Portland, yeah. I woke up at 4am and then Adina woke up at like 4.30 so we just woke

00:15:12   up, right? It was taking a long morning, looking out the window at the people, getting ready

00:15:16   for their day and stuff like that, it was fun. Then the next day I woke up at 5, then

00:15:21   6, then 7, then 8, and then the last two days I was fine. Why does that happen? And I've

00:15:29   come back and I'm all over the shop again. Like we were, basically we were awake until

00:15:33   like 2am and then we both woke up at like 3.30. Why does that happen? And then I managed

00:15:41   to sleep until what was supposed to be 8 and then ended up to be 10.

00:15:46   The question always with Jetlag is, was it worth it for your XOXO conference?

00:15:52   It was.

00:15:53   Yeah, I mean, you know, it's a minor annoyance, really, when the whole trip was fantastic.

00:15:58   I had a great time.

00:15:59   We had a great time.

00:16:01   I liked having Indina with me to the first conference, like, or thing like this that

00:16:04   she's been to with me.

00:16:05   So she got to meet a bunch of my friends.

00:16:08   And I and it was a worthwhile experience for both of us, for sure.

00:16:12   So explain XOXO because even I'm not entirely sure about my - here's my impression from

00:16:17   the outside. XOXO, like even the name, okay so it's all like hugs and kisses, and it's

00:16:24   a bunch of like hipsters who get together in Portland to talk about their artisanal

00:16:32   creations of some kind to each other, and there's hugs and kisses. Is that the conf-

00:16:37   like is that what it is? How wrong am I?

00:16:40   In a nutshell, kind of, yes.

00:16:42   Kind of, okay.

00:16:43   Yeah, so it started four years ago as a Kickstarter project and it's set up by two guys, Andy

00:16:49   Bayo and Andy McMillan, who have both been around on the internet for a long time.

00:16:54   Like Andy Bayo is the guy in charge of waxy.org and upcoming and stuff like that.

00:16:58   Oh, okay, yeah.

00:16:59   Yeah.

00:17:00   And so basically they wanted to just see if they could have a festival/conference in Portland.

00:17:06   So they did a Kickstarter project for it

00:17:08   and everybody who backed it got a ticket, right?

00:17:10   And it did really well and then they've,

00:17:12   I went to the second one, so two years ago.

00:17:15   - Okay. - And loved it.

00:17:16   Absolutely loved it.

00:17:17   And then I couldn't go to the last one

00:17:19   because I just quit my job.

00:17:21   So I went back this year and it's basically,

00:17:25   it is both a conference and a festival.

00:17:27   They have two days of the conference

00:17:29   where they have independent creators,

00:17:31   as you kind of summed up,

00:17:34   talk about the stuff that they make, right?

00:17:36   So this is like bloggers and cartoonists

00:17:39   and artists and musicians.

00:17:43   They give talks about the stuff that they do.

00:17:45   They have podcasts as well.

00:17:47   Then also around these two days,

00:17:48   in the evenings and on the other side,

00:17:50   they have what they call the festival part,

00:17:53   where they have people do what they call story,

00:17:55   which is basically podcasts on stage.

00:17:58   They had Reply All there this year.

00:18:00   They do music, so they put on a night of music.

00:18:03   They do a video game, so they curate some video games,

00:18:06   and they do some board games as well. So they bring those in, like they curate a list and

00:18:11   then people play them during the time. So you can buy a festival pass which is just

00:18:15   that stuff or you can get the conference pass which is everything, so the talks and all

00:18:19   of the stuff around it. And effectively it is very, like everybody is very emotional

00:18:26   by the end because it's a lot of people being, like talking about themselves and kind of

00:18:31   telling their stories and everybody there is either A) an independent creator

00:18:36   of some kind or B) wants to be. I remember when I went the first time I

00:18:41   just wanted to quit my job the next day and this time I felt really good and

00:18:45   vindicated in my choices but also terrified because there are people that

00:18:48   are telling stories about the stuff that has gone wrong and you know like all of

00:18:53   these things it was really good this time so because a bigger group of my

00:18:55   friends were there so lots of my friends had made the trip out so it was really

00:19:00   nice to hang out with people and see people and I did that was actually the best part of it for me

00:19:04   really was just hanging out with my friends um no and then you know seeing some great talks and

00:19:10   going to see some of the video game stuff and some of the music stuff and it was a really nice venue

00:19:15   they uh they actually put all the talks on inside of an old high school which had now been converted

00:19:21   into like a co-working space which was a fantastic venue because they had this great auditorium also

00:19:28   like they had the outside area, like the grass area, where they had like benches and food trucks

00:19:32   and a stage where they had music on all the time, and they had free beer and free soda

00:19:36   and free coffee for the whole weekend. Sounds pretty good. It's really

00:19:40   good fun, actually. I had a really, really great time. I recommend it, Gray.

00:19:44   Splitting it up like that is good, because on the occasions I get

00:19:48   conference invitations, it's always about, "Well, who else is going to the conference?"

00:19:52   Yep. Right? It's like if I know a bunch of people going to the conference, I am way more

00:19:56   likely to go to the conference and say, "Oh, what is this conference about? Ah,

00:19:59   whatever, like a bunch of people I know are going, so maybe I'll go." But then the

00:20:04   problem with conferences is often this feeling of, "Oh, we're just

00:20:08   overbooked and watching talks all the time," and you feel like, "Oh, well, this is

00:20:12   now this conflict because I came here for the people and I have spent two days

00:20:16   just watching a whole bunch of people give talks in a seat." So that sounds

00:20:20   really good the way XOXO breaks it up and has two days of free playtime for adults to

00:20:27   just socialise and hang out with each other. Like that sounds really good.

00:20:30   The first day, the Friday, is actually called social. And they arranged a bunch of meetups.

00:20:36   Like I spent a bit of time at the podcasters meetup. So there were a bunch of people who

00:20:40   either made podcasts or were fans of podcasts. I had quite a few Cortex listeners come up

00:20:45   to me. There was one guy, Stu, who came up to me to tell me that I blew his mind about

00:20:48   the ear rumbling thing. He just came up to me and was like "I can do that in my ears

00:20:54   too!" and I was like "I know what you're talking about!" So yeah that was a lot of

00:20:58   fun. But yeah it's a great festival and it is more like it has more of that festival

00:21:04   feeling especially this one because they had this like permanent grounds area with like

00:21:09   a bunch of benches and stuff so I actually spent more time like just spending time with

00:21:14   people than actually attending the talks which was different for me but I loved that.

00:21:18   definitely sounds like an excellent conference. And I have been to only one conference which

00:21:25   was my first conference that was a bit freeform like that and it was an amazing experience.

00:21:32   So I feel like, "Huh, alright, XOXO at least it's on my radar then maybe for the future."

00:21:36   It sounds like they've done it in an interesting way.

00:21:38   I really recommend it. Because the venue, the area being Portland is great. There's

00:21:45   food, great drink, there's loads of stuff to do there. And so me and Idina just had

00:21:49   a great time. And then we stayed for a couple of days afterwards, we saw the Foo Fighters

00:21:53   on Monday, which was brilliant, because Dave Guarrel had broken his leg and I had tickets

00:21:58   to see him in London. And they had to cancel the tour, like for those dates. So we randomly

00:22:05   happened upon the fact that they were playing a show on the Monday in Portland and we bought

00:22:08   tickets and that was great. And then we just hung around a bit when us everybody had left,

00:22:14   which is nice because it gave us a couple of days to kind of just relax.

00:22:17   Because those things, whilst they are, I mean, it sounds like it's just, hey,

00:22:20   it's just a lot of fun with your friends.

00:22:21   They can be very like draining just because there's so much stuff happening all

00:22:25   the time, you know?

00:22:26   Oh yeah. Yeah. I find those things exhausting. My wife knows if I come back from

00:22:30   a conference, I cannot speak for a couple of days.

00:22:33   Like it's a ton of fun,

00:22:35   but it's because it's so much fun constantly for four days. It exhausts you.

00:22:39   It drains all of the chemicals in your brain that are related to socializing and conceptualizing the minds of other people.

00:22:47   It's like, "I'm sorry, I'm tapped out, I'm unable to speak. This is just over."

00:22:52   So I guess I only have two questions then, which is one, is there much hugging at xoxo?

00:22:59   Yes.

00:23:00   Okay, there's much hugging.

00:23:01   I mean, it's all consensual hugging.

00:23:03   Okay.

00:23:04   You know, someone's not just gonna like appear behind you and hug you.

00:23:08   I've had that happen and it is disconcerting.

00:23:12   Just like in the street or was it somebody

00:23:16   you knew? No, it's like surprise fan backwards

00:23:20   hugging and it's like "Oh hi, not really appreciated but thanks!"

00:23:24   But then I guess my second question, did you take Adina

00:23:28   to a supermarket or a Walmart? Because I know from talking to you that this was

00:23:32   on the list of things. Did you take her to a gigantic store? It's incredibly

00:23:36   difficult to find those in Portland. This is what I was thinking, because Portland is like the anti-box

00:23:42   store land. You are in the wrong city for gigantic Americana. Yep, and so it was basically impossible

00:23:50   to find stuff like that. We did have a lot of like the American experience which is basically tied up

00:23:55   in food, but to find those kinds of things was actually really difficult. You got to go to

00:24:02   North Carolina for gigantic box stores. Yeah, I hear about that. Like the stores inside

00:24:06   the stores? Yep, yeah. Banks and Walmarts. Oh, God. Any lessons from XOXO that you want

00:24:12   to talk about? I think the main one that I took away was just considering the change

00:24:18   in advertising and how that can change over time. Like, they had a lady called Heather

00:24:25   Armstrong and she is known as Deuce on Twitter and she was kind of the premier

00:24:32   mummy blogger she kind of started all of that and she had a really really great

00:24:37   talk about her pulling away from the industry because of a lot of the

00:24:44   sponsored content stuff it's like when a company comes to you and they're like

00:24:48   can you write this about us we'll take you away for this weekend and then they

00:24:52   approve it and all that sort of stuff and she actually was responsible for some big

00:24:56   changes in that realm.

00:24:57   I won't spoil her talk because XOXO do put out the videos at some point so I don't want

00:25:01   to spoil it but it did make me think about how I just need to be aware of changing tides

00:25:07   in advertising because a lot of my business is dependent on advertising and we love our

00:25:11   advertisers and we love working with them but we love working with them in the way that

00:25:16   things are currently done.

00:25:17   Right.

00:25:18   I don't want a company to come and be like,

00:25:20   "Hey, would you like to make an episode about this

00:25:24   "and we'll pay you?"

00:25:25   I've had companies that we don't work with contact me

00:25:28   about that kind of stuff.

00:25:29   And I'm like, "No, you're right."

00:25:31   "Would you like to talk about fishing?"

00:25:33   No, not today.

00:25:35   So, it's just about thinking about those things,

00:25:37   seeing how the industries go,

00:25:38   and also just considering me about the way

00:25:40   that I make money and thinking about that in the long term,

00:25:44   'cause that's obviously an important thing.

00:25:45   So, it was just interesting to see people

00:25:47   that will much further down the line in their path

00:25:50   and considering how I should be looking at my path

00:25:56   over the next 10, 15, 20 years.

00:25:59   - Sounds like it was worthwhile.

00:26:00   - Oh, most definitely.

00:26:01   - Worth the jet lag.

00:26:02   - Yes, oh, well, yes.

00:26:06   I thought about it for a second and yes.

00:26:09   My main thing that I came away with

00:26:11   is just about how there are things

00:26:13   that you can't be prepared for.

00:26:15   So you should just be prepared for something,

00:26:19   if that makes sense.

00:26:20   Like, you can't always be prepared

00:26:22   for the stuff that's gonna happen,

00:26:23   so you can't plan for it,

00:26:25   but you just need to make sure you have good plan Bs.

00:26:28   At all times.

00:26:29   - Yes, I will completely,

00:26:31   I will completely agree with that.

00:26:33   - 'Cause you can't prepare for everything,

00:26:35   'cause you can't know what's gonna happen.

00:26:36   But if you have a good plan B

00:26:38   that could affect many different areas, then good.

00:26:41   And currently, I don't have that.

00:26:43   And I'm happy with that right now,

00:26:46   but it's just something I need to think about.

00:26:47   - Yeah, I think that that's definitely

00:26:49   a good piece of advice.

00:26:50   It's not exactly a plan B,

00:26:51   but it is a bit of the fallback,

00:26:52   is part of the reason why I have an email list

00:26:55   to notify my subscribers from YouTube.

00:26:58   It feels like, oh, I don't know what is gonna happen

00:27:00   at YouTube on any particular day.

00:27:03   Like, I can't plan for particular problems,

00:27:06   but the email list is a general backup solution

00:27:10   for lots of potential problems,

00:27:12   even if I don't know the exact shape of them.

00:27:16   So yeah, I'm definitely on board with being aware

00:27:19   of things might change and how can you be prepared

00:27:23   for changes that you don't know about.

00:27:25   Which is very hard to do, it's very hard to do.

00:27:28   But it is something to definitely think about.

00:27:30   - All right, so iOS 9 is now out.

00:27:32   - Yay!

00:27:33   - So I assume you have it installed on all of your devices.

00:27:36   Did that take about a week to do?

00:27:38   Probably, right?

00:27:39   Go around, do it all, you have to get in a car,

00:27:41   Drive to the safe, unlock the safe, get out the iPad from the safe.

00:27:45   Install it. No mic. No?

00:27:49   Although, to be fair, I do gather up all the things in the house

00:27:53   when the operating system has been released. And it is a bunch of devices

00:27:57   because it's all of my stuff, plus it's all of my wife's stuff. Bring the things!

00:28:01   Yeah, and it's just kind of easier to just have me

00:28:05   update them all at once and to just do it, otherwise you feel like you'd be annoyed

00:28:09   over time about updating everything. But no, not everything has been updated yet because

00:28:15   there is my Office iPad and I haven't been to the Office yet. So that one still has to

00:28:21   be updated. But other than that, everything is now on iOS 9 and I am very happy that it is

00:28:28   officially out and I'm not running the betas anymore.

00:28:31   All right, so you've been running the betas for a while, like I had, and we've spoken about it a little bit

00:28:37   when the betas were announced, but have you had any thoughts or feelings about

00:28:42   iOS 9 and how it helps you work on that?

00:28:45   Well, so here's the thing. The beta was a really

00:28:49   frustrating experience in some ways because it's like, "Oh, look at all these cool

00:28:53   things iOS 9 can do."

00:28:55   Except it can only do them with Apple's built-in apps.

00:29:00   And so I felt there were many things that I would want to do, like for example

00:29:04   writing a script while having a web page open

00:29:07   that I couldn't do because the programs were just not compatible.

00:29:11   It's like, unless I'm writing in Notes and I'm using Safari, I can't do this.

00:29:15   And I wasn't going to use Notes to be writing my scripts. That would be just craziness.

00:29:19   So iOS 9 is out now, and finally, finally, we can use apps

00:29:23   the bit like actual third-party apps side-by-side

00:29:27   once the developers update them. And I like it so far

00:29:31   that some of the things that I was doing, but it's still frustrating just waiting for people

00:29:35   update and the thing I'm really worried about is my go-to markdown editor of

00:29:42   choice is editorial which I absolutely love but I cannot help but remember that

00:29:47   last year it took almost a year for that app to get updated to the iPhone 6 plus

00:29:54   size and that was extremely frustrating trying to use that on my phone and so

00:30:00   I'm just wondering like how long is it going to be before this gets updated to

00:30:04   be able to use it side by side with other things. So I feel a bit like right now my

00:30:10   go-to editors are editorial and bi-word. And I'm just waiting to see who updates to iOS

00:30:15   9 first, and I will just use them to write scripts and to work with something on the

00:30:19   side of the screen. Whoever gets there first, that's what I'm going to be using for the

00:30:24   foreseeable future.

00:30:25   Yeah, I'm in this moment as well. So my thing is Google Drive apps like Docs and Sheets

00:30:34   and mailbox. They're like the ones that I'm really waiting on still.

00:30:37   And I don't have confidence in any of them.

00:30:41   Yes. It's funny you mentioned that because I don't use the Google apps except

00:30:46   for this very show because you use Google docs and

00:30:51   I was preparing for the show earlier today and the crazy way I

00:30:56   do this is I have my iPad out.

00:30:58   I opened up our show notes on the iPad and I'm going through things and I like,

00:31:02   I want to make notes for myself about like little points that we're going to discuss

00:31:06   or I want to look at some of the links that you put in the show notes.

00:31:09   And I was aware like, "Oh, okay, this is a perfect time where I could be doing stuff

00:31:12   side by side and Google Docs doesn't yet support the side by side thing."

00:31:17   And so I wanted to be able to have a little story about how, "Oh yes, I was preparing

00:31:20   for the show using the side by side thing."

00:31:21   But it just, it wasn't doable at this stage yet.

00:31:25   And so this is that frustrating transition period that always happens when Apple does

00:31:30   something new of waiting for the apps to update, whether it's the retina screen or

00:31:35   it's the larger phone or it's the larger phone again or now we're going to go

00:31:40   through this with the 3D touch on iOS devices in the future presumably like

00:31:46   there's always these transition phases that you're waiting to get

00:31:49   through and this is this is where we are right now and so I find myself sometimes

00:31:55   forgetting that I can do the split screen thing because not everything that

00:31:59   I want to use can do it.

00:32:01   But I will say that the place where it is most useful

00:32:04   and most glorious is with being able

00:32:07   to pull Instant Messenger over on the side.

00:32:09   Because Instant Message conversations,

00:32:11   it's always so ambiguous when they end

00:32:13   and it's irritating to be flipping back and forth

00:32:16   between iMessage and whatever it is you're doing.

00:32:19   And so a couple of times now I've been like reading

00:32:21   something in iBooks and someone wants to talk to me

00:32:24   and it is great to be able to pull over

00:32:27   the instant message conversation and just have it there on the side.

00:32:30   Or like I'm browsing the web and have it there on the side.

00:32:33   So that that is practically the most useful thing so far.

00:32:36   But I just I just can't wait until my whole writing research workflow has the

00:32:41   necessary components to do the side by side thing. That's, I am just,

00:32:45   I cannot wait and just crossing my fingers and hoping a markdown editor supports

00:32:50   this very soon.

00:32:51   See that's me.

00:32:52   It was what I love that Slack updated last night as we record this to include their split

00:32:58   screen.

00:32:59   Oh, that's great.

00:33:00   That's great.

00:33:01   That makes me very happy because I use Slack so much for my messaging.

00:33:04   But I'm now basically I just need Google to get their act together and update Chrome,

00:33:11   which I'm currently using on my iPad still, their apps, their like Google Docs apps and

00:33:17   my email app mailbox.

00:33:19   Once they're done, then that's enough for me.

00:33:21   I'm happy then.

00:33:22   They're the things that I do the most, but I'm just unconvinced that any of the ones

00:33:27   I need the most are actually going to change.

00:33:31   This is the feeling of you are at the mercy of other companies to support the things that

00:33:35   you want.

00:33:36   You know who's always last to support anything?

00:33:38   Banks.

00:33:39   Yeah, my bank, well, one of the banks that I'm with just updated to the iPhone 6 layout.

00:33:45   Wow.

00:33:46   Like two days ago.

00:33:48   Really, really keeping it together there. Congratulations, Bank.

00:33:52   But I have to say, overall, I am pretty happy with iOS 9.

00:33:56   They've introduced new features, but it doesn't feel like

00:34:00   it was rushed in a gigantic buggy mess like iOS 7 was,

00:34:04   which was a real disaster for the first six months.

00:34:08   So iOS 9 feels like a nice compromise between new stuff

00:34:12   and stability so far. I have to say, I have been more

00:34:16   than I would expect with some of the app suggestion things.

00:34:21   So, as listeners will know, I have a million apps that are in folders that I just search for

00:34:26   by swiping down on the screen and typing.

00:34:29   And I thought, "Oh, it's gonna be a little bit gimmicky, this thing where they want to predict what app you're going to use."

00:34:34   I thought, "Oh, certainly it's just going to be my most four used apps up there all the time."

00:34:38   But I have to say, I've been pretty impressed with how many times I go to swipe down on the screen

00:34:44   and I intend to type, but the thing that I'm going to use is already there.

00:34:48   It seems that they're doing it relatively smartly, figuring out what time of day it is,

00:34:52   or whatever they're doing, it works much better than I would have thought it did.

00:34:57   So I have to say, I quite like that feature. That's been really good for me so far.

00:35:00   I like that. I don't like the news part.

00:35:03   Oh, okay! This took me forever to figure out, because it was driving me crazy

00:35:10   that if you swipe not from the top down but from the side over, it shows you news stories.

00:35:15   And I just felt like, I don't want to see this. I was getting really angry about it because I

00:35:20   couldn't figure out where to turn it off. But I did figure it out. Here's the trick to get rid of the

00:35:24   news. Like, great way to start a sentence. Here's a trick to eliminate the news. Yeah. And I mean,

00:35:31   I hate to say it, but the news, the headlines I kept seeing was like the worst example of the kind

00:35:37   of news that I don't want to hear about. I'm swiping over and it's like, "Oh, the latest on

00:35:43   the Republican primaries in the United States and plane crashes and a terrorist incident across the

00:35:49   world." It's like, I just don't need to see this stuff. I just don't need to see it.

00:35:53   So anyway, Botlight search under general settings. It lists all of this stuff. Now,

00:36:00   what you would think it would be, and what I foolishly thought it was, is turn off the news

00:36:06   option. I thought surely the news option is where you want this to go.

00:36:10   No. If you keep scrolling down, scrolling down, scrolling down, scrolling down,

00:36:13   there is this button which is labeled "Spotlight Suggestions." Now it's not the

00:36:19   series suggestions up at the top, but at the very, very bottom, the spotlight

00:36:23   suggestions button. Now I don't know why on earth this label is this, because as

00:36:29   far as I can tell, if you turn it off,

00:36:31   The only thing it removes is the news.

00:36:35   Everything else it'll still show you. It'll still show you results from your

00:36:39   documents, which is exactly what I want to be able to search files.

00:36:42   It'll still show you everything that you have turned on, but it seems to just not

00:36:47   fill that screen with something

00:36:49   if there are no results. That's my guess about what that button is. Like,

00:36:53   if you swipe over and there's space on the screen, it must have a fallback of

00:36:58   like,

00:36:58   Oh, just show whatever is the latest in the news.

00:37:01   So turning off that switch gets rid of the news.

00:37:05   That's how you make it go away.

00:37:07   It's very weird.

00:37:08   I cannot figure out why it's labeled that way.

00:37:12   Because I mean, I know you and I,

00:37:14   we've never really talked about it on the podcast,

00:37:15   but we both have this, a similar opinion

00:37:17   about like following the news on a day-to-day basis.

00:37:20   And in particular, like following the news

00:37:22   when I'm trying to do something else on my iPad,

00:37:25   like please, this is the last place

00:37:27   ever want to see the news. But surely we're not the only people who feel this way and

00:37:32   that is just the strangest place to make this change. So if anybody's looking to get rid

00:37:37   of the news, that's where you go. Spotlight suggestions.

00:37:41   And if anybody knows what else that's turning off, I would love to know.

00:37:45   Yeah, it must be doing something else. It can't be just that, right? It must be

00:37:49   other stuff it gets rid of. Because that wouldn't make any sense to label it that.

00:37:53   It wouldn't, but when I was playing around with it, I couldn't figure out what else it

00:37:59   was.

00:38:00   The news seemed to be the only thing that changed.

00:38:02   And so I'm happy, I can still search all my documents, I can still get everything that

00:38:05   I want, and I don't have anything that I don't want, and I just flip that switch.

00:38:09   Magic.

00:38:10   Magic.

00:38:11   Goodbye news!

00:38:12   I would have thought it was news, right?

00:38:13   That would make sense.

00:38:14   There's a button that says "News".

00:38:16   Well, the thing was, I was getting really furious because I flipped that news switch

00:38:21   And it's like, "Oh, I'm still hearing all about Donald Trump on my phone.

00:38:26   Like, why is this the case?"

00:38:28   And I was just getting really mad, like, "Don't tell me that there is no way to turn this off."

00:38:32   Like, there has to be a way to turn this off.

00:38:35   And yeah, that's where it was.

00:38:36   But I was going to tweet up a storm of fury if there was no way to remove the news.

00:38:41   Watch out, Apple.

00:38:43   Yeah, exactly.

00:38:45   At stock price, we'll go a-tumblin'.

00:38:47   Yeah, exactly, Apple.

00:38:49   Tim Cook with your millions of followers, watch out!

00:38:54   This episode of Cortex is also brought to you by Hover.

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00:40:00   usually you have to assign it to something, that's what you do. You go to a website that you like,

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00:40:08   that domain to your website with another provider. Usually this is quite difficult and you have to

00:40:14   enter in a bunch of information and I've got it wrong in some instances and that meant I

00:40:18   couldn't get any email for a week at one point which is hilarious, not really hilarious but

00:40:22   Hover's great support actually helped me out of that hole. With Hover Connect you just go

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00:41:25   Thank you so much to hover.com for supporting this week's episode of Cortex.

00:41:32   The iPad Pro, Gray.

00:41:33   It's real.

00:41:35   I know we're going to upset people that don't want us to talk about Apple products, but...

00:41:39   No, this is the Apple show now.

00:41:41   This is what you've got today.

00:41:44   If you don't want to hear about Apple, you should just stop the show right now.

00:41:48   This is your warning.

00:41:50   There you go.

00:41:51   Now let's talk about Google.

00:41:53   Yeah, that'll show.

00:41:55   iPad Pro.

00:41:58   Is this what you were looking for?

00:42:00   So like if you are unaware we have like a 12 inch iPad with a it's incredibly powerful

00:42:06   We'll get to some of the other features that it has

00:42:08   Is this the kind of thing that you were looking for?

00:42:11   This was really interesting to watch during the Apple announcement to set the stage for this

00:42:15   I had released my most recent video the morning of the Apple event and

00:42:21   I spent all day kind of tracking and doing the normal stuff that I do on a release day

00:42:25   It's always very exhausting. But then at the end of the day I was like, oh this is timed so nicely

00:42:30   There's going to be a big Apple event and I sat down on the couch with my wife

00:42:34   We had some wine and we watched the Apple event live Wow in style

00:42:40   We did did do you know what happened? You mean with being on the plane and not being able to see it live? No, so

00:42:46   Massive diversion. Mm-hmm. We get to the airport

00:42:49   I check in and Adina is told she has to go and see somebody at the desk

00:42:53   Mm-hmm, so she goes to the desk and I'm kind of standing behind

00:42:57   Her like there's a gap between us like behind behind like the check-in agent and I can see her face and I watch her face

00:43:03   Change to a sad scared face. Mm-hmm

00:43:06   Air Canada would not let her fly through Vancouver because she has an American visa

00:43:11   Mm-hmm genuine reason they gave us if we needed to take a emergency landing in Canada

00:43:16   She wouldn't have a visa for Canada, right?

00:43:18   But we're going to Vancouver where you don't pass through Canadian customs you go through American customs in Vancouver

00:43:25   their own section of the airport for the US.

00:43:27   - Oh, I didn't know that.

00:43:28   - Yeah. - Makes sense.

00:43:29   - Yeah, but it doesn't help if you can't go.

00:43:32   - It doesn't help if you're doing

00:43:34   a forced landing in Alberta.

00:43:35   - Apparently, I mean, this logic is so mad.

00:43:38   It's like you have to get a visa

00:43:39   for every country you fly over?

00:43:41   That doesn't feel right.

00:43:42   So Air Canada wouldn't let her on no matter what we did.

00:43:46   So we had to basically run around the airport

00:43:49   and find another airline that would allow Adina to fly

00:43:53   and take a stopover somewhere in the US.

00:43:55   So we booked her on a flight with United.

00:43:57   So she had to go on her own, I had to go on my own,

00:43:59   and she went through San Francisco,

00:44:01   which meant that I arrived in Portland

00:44:02   like three hours earlier.

00:44:04   So I watched the Apple event on my own

00:44:06   in a hotel room waiting for her to arrive.

00:44:09   - Very sad.

00:44:10   - Yeah, it's very sad.

00:44:10   So that was how I watched it.

00:44:12   Very different to you with your lovely wife

00:44:15   and a glass of wine.

00:44:16   - Yeah, I was on my couch, reclined all the way,

00:44:19   feeling like, what an enjoyable thing to do

00:44:23   after a difficult day.

00:44:24   I had not been on any planes.

00:44:26   It was delightful.

00:44:28   - I had been on two planes.

00:44:29   (laughing)

00:44:31   - Sorry, Myke.

00:44:32   - Thanks, I appreciate you.

00:44:33   It's your concern that I look for the most in our friendship.

00:44:36   - Yeah, empathy and concern.

00:44:39   That's what you go to gray for.

00:44:41   - It's the foundations of our friendship.

00:44:44   - Well, normally when I watch the Apple events,

00:44:45   it's just like on my computer on the side

00:44:47   and I'm doing something else

00:44:48   or I'm just tweeting or whatever.

00:44:50   But this time I thought, you know what, Apple,

00:44:52   it's been a long day.

00:44:54   I'm just going to wait. I'm just going to hope for the iPad Pro.

00:44:58   And I'll just sit here expectantly hopeful

00:45:01   and see what you deliver. And Apple delivered

00:45:04   the iPad Pro, which I have to say I was quite surprised about.

00:45:08   I figured this wasn't going to be until October, but they did everything all at

00:45:11   once in a single show

00:45:12   and iPad Pro was there. So yes, we have bigger screen,

00:45:16   the most obviously visually different thing. There's a stylus,

00:45:19   there's a keyboard. It's an interesting device

00:45:23   and I cannot wait to see one in person

00:45:26   because with so many of these things, it's hard to judge them

00:45:30   until you have one in your hands. It's just like the Apple Watch. It's like you can

00:45:35   look at as many pictures of it or videos of it on somebody's wrist

00:45:40   and it's like your monkey brain says "I don't understand this until

00:45:44   I'm holding it in my paws" and then once it's in your paws you have a much better

00:45:47   sense of

00:45:48   "Okay, this is how it feels, this is the weight,

00:45:51   what does this object mean to me?

00:45:54   So I can't wait until it's in the stores

00:45:55   to actually take a look at it.

00:45:57   But nonetheless, I preordered it immediately.

00:46:00   Or sorry, I should say,

00:46:02   I am going to preorder it just immediately.

00:46:05   - You preordered it in your mind.

00:46:07   - Yeah, that's basically what happened there, right?

00:46:09   It's like, I'm already, as you talk about

00:46:12   in negotiation speak, I am past the sale.

00:46:15   I'm way past that in my mind.

00:46:17   - Took a look at your bank account,

00:46:19   siphoned off that money in your mind.

00:46:21   - Great. - It's already gone.

00:46:23   - What do you imagine doing on this?

00:46:25   Like, why do you want this?

00:46:27   Like, what is better than the current iPad Air 2

00:46:30   that you have?

00:46:31   - Okay, so there's a couple things.

00:46:32   We will leave aside the stylus for the moment,

00:46:34   about which there can be a whole conversation.

00:46:37   But even if the stylus didn't exist,

00:46:39   for me, the bigger screen is a selling feature.

00:46:43   Just to have a larger surface to work on

00:46:47   is an advantage for me.

00:46:48   And it's almost like, sometimes you hear computer programmers talk about this thing, that how

00:46:54   much of the program you can see on the screen when you're working on it is an important

00:47:00   factor to how easy it is to work on a computer program, and then as soon as stuff starts

00:47:04   scrolling off the screen, you are dealing with a very different problem.

00:47:09   And I feel like when I'm writing my scripts, there's a little bit of this, that the more

00:47:14   of the script I can see at once, it's just helpful to have a better overall sense of

00:47:20   the structure of what I'm trying to write.

00:47:24   Part of the problem is that I have always cranked up the text size on my iPads and anything

00:47:30   I ever write on to ludicrous size.

00:47:34   I just love to have the words really big.

00:47:37   I don't know why, but I have a hard time reading when things are what most people consider

00:47:42   to be normal sizes.

00:47:44   I want it to be like twice the size of normal size.

00:47:46   So I always crank up the text really big,

00:47:49   which means that on an iPad screen, I can see far less of the script than I could if I was a normal person.

00:47:56   So just straight out of the box, simply having a larger screen means I can see more of the text at once,

00:48:02   which is very helpful to me, because then I have a sense of like,

00:48:04   where have I come from in this script, and where am I going in this script?

00:48:08   And then of course you multiply that with, I do expect to be using more things side by side,

00:48:13   So bigger screen again helpful there. Even if it had no other features then oh Apple just made a bigger iPad

00:48:20   Here you go. I would still buy it without question. Now, can I ask you Myke? Mm-hmm

00:48:26   Are you gonna buy the iPad? I will buy it

00:48:29   Listen to that hesitation in your voice. Well, because I don't know if I want it. So let me explain

00:48:36   Now that's the reverse of how it normally works

00:48:39   Normally, it's you think, oh, I want it, but I'm not going to buy it for some reason.

00:48:44   But you're thinking you're going to buy it even though you don't want it.

00:48:47   So explain.

00:48:48   Well, I might want it.

00:48:50   So I have a recent love affair with the iPad again.

00:48:53   And I'm finding since I've been able to kind of pick and choose when and where and how

00:48:58   I work, the iPad fits back into my life again.

00:49:02   As I'm able to do more, I am able to do work from it.

00:49:05   I'm able to do it in situations where I might want to be relaxing at the same time.

00:49:09   Right? So not at my computer desk, you know, maybe outside or on sofa or something like

00:49:13   that. And I can do some simple work on here. Like accounting work and email, that kind

00:49:18   of stuff. Or reading Twitter, you know. It's kind of work I guess in a way.

00:49:22   I don't know if I could do more if it was bigger. Right? I don't know if that makes

00:49:29   me do bigger work, right? I don't know if that's what happens. But I like the idea of...

00:49:36   It's work, but bigger. It's just more work, right? That's how that

00:49:40   works. It's bigger work. I can do bigger things with a bigger iPad.

00:49:45   Your tweets will be twice as big. Yeah, 280 characters with the iPad Pro, I

00:49:51   heard. As the iPad seems to be becoming more powerful with the ability to have these split

00:49:58   screens I'm able to do different kinds of work more effectively. If I'm able to use

00:50:03   two apps full size pretty much side by side as you can do on the iPad Pro that's even

00:50:09   better right? That is no compromise. I'm not just having one app that's kind of small or

00:50:16   two apps that are kind of small but two full size apps here I can do more with those. I

00:50:21   like the idea of a stylus, the Apple Pencil as it's called because I'm a note taking person

00:50:27   and I take notes on pen and paper,

00:50:28   I wonder if I could transfer that completely to an iPad.

00:50:33   I've been unhappy with all stylists, really, for note-taking.

00:50:37   For drawing, they tend to be fine

00:50:39   for the types of sketches that I do,

00:50:41   'cause I tend to be sketching something

00:50:43   that is gonna be turned into something else,

00:50:44   or I'm not making art.

00:50:47   Like I might be sketching a layout of a webpage, right?

00:50:49   And I've done that sort of stuff on my iPad.

00:50:51   But with the precision that it seems

00:50:56   that the Apple Pencil can give,

00:50:57   I may be able to take real notes on this.

00:51:00   Apple didn't really focus on note-taking,

00:51:02   so I'm not sure yet.

00:51:04   They were much more on like doing markup of documents

00:51:07   and sketching.

00:51:09   So I'm waiting to see about note-taking.

00:51:12   There's another thing, I wanna try that out.

00:51:15   I am currently as well in a state of change

00:51:18   completely with all of my computing.

00:51:20   I have a Mac Pro, which I will be getting rid of

00:51:24   and getting an iMac as soon as the new ones become available.

00:51:27   Once I've done that,

00:51:29   I'm finding that I currently don't use my laptop anymore

00:51:34   except when I'm traveling.

00:51:36   I'm basically using my desktop Mac for all of my main work.

00:51:41   So I'm wondering if I keep the laptop around

00:51:45   when I need to edit a podcast on a plane,

00:51:48   but then just turn the iPad Pro into the work

00:51:52   when I'm not at home computer,

00:51:53   when I go to coworking spaces or whatever,

00:51:56   and then do all of my audio work on my desktop machine.

00:52:00   And I'm thinking that that might be a nice setup.

00:52:04   The Macbook, the current Macbook,

00:52:06   I understand why people wanna use it.

00:52:08   I don't necessarily want that device.

00:52:11   It's not very fast.

00:52:13   I couldn't do the stuff that I need a laptop for,

00:52:16   like audio editing,

00:52:17   I couldn't do that very well on that machine.

00:52:19   So my thinking is,

00:52:20   why don't I just not get an underpowered thin light computer

00:52:24   and just get an iPad Pro which has some interesting stuff

00:52:28   that you can do on iOS.

00:52:29   'Cause I like iOS a lot of the time more than OS X

00:52:33   just as an operating system and the apps that are in it.

00:52:35   But there are just certain things that I cannot do

00:52:38   or cannot do easily on iOS, like audio editing.

00:52:43   Or there's some more things

00:52:45   that take more screen real estate,

00:52:48   which is why I choose a Mac to do them on

00:52:50   rather than an iPad, but with a bigger iPad, I might do it.

00:52:53   So this is the deliberation, you can hear it,

00:52:54   the deliberation. - Yeah.

00:52:55   Yeah, you can hear what's going on here.

00:52:57   You are thinking out loud and trying to talk yourself

00:53:00   into an iPad Pro.

00:53:02   - But the main reason I'm gonna buy it, right,

00:53:04   is not for my own purposes, it is I will be getting it

00:53:08   and deciding if I wanna keep it because of the shows.

00:53:11   So I will be getting one because I don't think

00:53:14   any of my other co-hosts will or can get one immediately.

00:53:19   I think this is totally reasonable because in a real way,

00:53:24   this is a business expense.

00:53:25   - Oh, it will be 100%.

00:53:27   - You talk on many podcasts about Apple stuff.

00:53:31   You want to have the ability to talk about it knowledgeably.

00:53:36   So yes, I can totally understand that now

00:53:38   that you are getting one and you will see if you want one

00:53:42   as in if you will keep it after the original two weeks.

00:53:45   - Exactly.

00:53:46   Because I genuinely feel that the people that tune in

00:53:48   to our shows that are focused on that type of stuff.

00:53:51   They want to hear what people think about it.

00:53:55   And if none of us have one,

00:53:58   like say for example, Connect with Steven

00:54:00   doesn't want to buy one.

00:54:00   Federico, it doesn't come out in November in Italy.

00:54:04   So then it leaves me who can and will get one.

00:54:07   And then I'll decide if I like it later on.

00:54:09   But I'm planning on getting it completely decked out.

00:54:11   I want to get the keyboard, get the stylus.

00:54:12   'Cause I think they really are a package.

00:54:15   All the three things make the product,

00:54:18   which is interesting to me that they do sell it all separately.

00:54:21   Yeah, yeah.

00:54:22   So let's talk about the stylus, right?

00:54:24   Let's talk about the stylus.

00:54:25   The Apple Pencil Gray.

00:54:27   I hate that name.

00:54:28   I don't like it either.

00:54:29   I do not like that name.

00:54:30   I wish they called it the Apple Pen

00:54:32   and then I would have been happy.

00:54:33   I don't like pencil.

00:54:34   I don't like pencil.

00:54:35   I think one of the reasons why I don't like pencil

00:54:37   is it immediately makes me think

00:54:38   you can flip it over to erase stuff.

00:54:40   Like that to me seems the defining characteristic

00:54:42   of a pencil.

00:54:43   That is currently from stuff I have seen unknown

00:54:46   as to whether the tip actually has some kind of thing.

00:54:50   - I saw a demo video from that try-on room

00:54:55   where someone did exactly what I would expect,

00:54:59   which is that they were drawing,

00:55:00   they flipped over the Apple Pencil

00:55:02   to try to erase the thing,

00:55:03   and then the Apple person with them said,

00:55:05   "Oh no, there's nothing in the back,

00:55:07   "it doesn't erase when you use the reverse side of it."

00:55:09   Which makes total sense

00:55:11   because there's the lightning connector in the back there.

00:55:13   but I think that's a real problem with the name Pencil,

00:55:16   is it just makes you think,

00:55:17   "Oh, there's two ends that are useful.

00:55:19   "They should have just called it the Apple Pen.

00:55:20   "I have no idea, why not?"

00:55:22   Or really, they should have called it the Steve Jobs stylus

00:55:25   because everyone likes to make those jokes.

00:55:26   Okay, so when I'm watching this Apple event

00:55:29   and Apple comes out and they're like,

00:55:30   "Oh, look at our gigantic iPad

00:55:32   "that we're marketing with Jupiter on the front of it,"

00:55:35   which I thought was a nice touch.

00:55:36   Like it was funny, but it was also good.

00:55:38   - Yeah, I like that.

00:55:39   I like the planet type stuff.

00:55:40   It's like, "This is huge."

00:55:42   I like that. - Yeah.

00:55:43   Whoever was in the marketing department for that one,

00:55:45   like thumbs up on the Planet imagery.

00:55:48   It was an excellent choice.

00:55:50   But so then they come out and they're like,

00:55:51   oh, we have a stylist for it.

00:55:53   And of course I've been leaning back,

00:55:55   my wife is leaning on me, I'm drinking my wine

00:55:57   and the other hand watching this thing.

00:55:59   But then the promo video comes on for the stylist

00:56:01   and it's like, okay, concentrate now, like lean forward.

00:56:05   We're gonna look at this video very closely.

00:56:09   - This is what you've been asking for, Gray.

00:56:11   More importantly, I want to see the details in this video

00:56:15   because it's all about the details.

00:56:17   Because here's the thing, here's the thing.

00:56:19   I am pretty sure that I have purchased every stylus

00:56:24   that has ever been manufactured anywhere in the world

00:56:30   that is, say, over the $20 mark, right?

00:56:33   So not just like cheapo styluses

00:56:36   that aren't meant to be good.

00:56:37   Any stylus that was meant to be good,

00:56:39   I have bought them all.

00:56:41   all the Kickstarter styli,

00:56:43   I bought the Evernote stylus,

00:56:45   I have bought all of them because I wanted a good stylus.

00:56:50   But my journey from each one of them,

00:56:54   from Rubber Tip styli, to Mesh styli,

00:56:57   to Fine Point styli, has been nothing but a trail of tears.

00:57:02   Because each stylus was disappointing in its own unique way.

00:57:09   And I was thinking a long time ago about writing a review of the like dozen styli that I had

00:57:17   and why each one was terrible.

00:57:19   But it just made me so sad that I couldn't even bring myself to write like a comprehensive

00:57:22   review about all of them.

00:57:24   Because they were just never up to task or never up to task for a long period of time.

00:57:30   You could use them for a while and then the irritations would really get to you and I

00:57:34   feel like this is more trouble than it's really worth.

00:57:37   And so I am keenly aware of the deficiencies that can exist in Styli, so that's why I wanted

00:57:43   to watch this video very closely.

00:57:46   And there were two things that I picked up on.

00:57:49   The first thing that concerned me was there was a lot of hover hand in the video.

00:57:54   So I couldn't help but notice that in the Apple promo one, almost everybody who was

00:57:59   drawing something, like they had their hands just above the iPad, right?

00:58:04   Their hand was not touching the iPad.

00:58:06   Sometimes it would, but like 80% of the shots, it was a hover hand maneuver of someone holding

00:58:12   their hand over and drawing.

00:58:15   And then the second thing was, even in the promo videos, you could see that there was

00:58:19   some lag between the tip of the Apple Pencil and the line on the screen.

00:58:25   Now, not a lot of lag, not much compared to stuff before, but some lag.

00:58:31   And so these things are a little bit of a cause for concern for me because, like you,

00:58:37   one of my primary use cases for a stylus, and the reason I have been so frustrated with

00:58:41   previous ones, is to write things in the English language.

00:58:47   And so I have this workflow that is sadly underused on my computer, but where at any

00:58:52   moment I can pull up a PDF version of any of the scripts that I'm working on.

00:58:57   And I used to use the styluses to, on the screen, mark up and make corrections to like

00:59:04   a piece of paper version of the script, because that's a very different writing experience.

00:59:10   And I always felt that it made the scripts stronger when I could edit and work on them

00:59:15   in this fashion.

00:59:16   So I want to do this, but it means that I need a stylus that is relatively precise,

00:59:24   And it also means that I need to be able to rest my hand on the screen and not have any

00:59:31   errors really about, "Oh, is he tapping here?

00:59:33   Did he mean to zoom in?"

00:59:35   Because that's just hugely frustrating when that happens.

00:59:38   So I am extremely interested to try the pencil in person, but like you, I couldn't help but

00:59:46   notice they're focusing on art.

00:59:48   They're focusing on big broad movements and I'm not going to get my hopes up for the pencil

00:59:56   because like I said before I have nothing but broken hearts from all of my relationships

01:00:02   with all of my styli in the past.

01:00:04   So I want it to be great but I'm not counting on it being great.

01:00:08   The latency stuff can be fine.

01:00:11   I think one of the things that they're trying to build into this is the idea that the pencil

01:00:15   always moves a little bit quicker so it's not covering up the writing. So I think it

01:00:23   seems that they've improved the latency. There's always going to be some and as long as it's

01:00:27   barely noticeable I can live with that.

01:00:29   With in regards to the wrist detection, I'm confident they've got that sorted, partly

01:00:34   because this is a Bluetooth stylus here. So if they are doing this the way I expect they

01:00:43   they are doing this and they kind of hint towards this in the marketing copy.

01:00:47   The idea of the stylus touching the screen is kind of a two fold maneuver.

01:00:55   Where it knows it's being touched,

01:00:57   but the Bluetooth stylus itself measures some of the movement and that between

01:01:03   the two of them, they are making the line.

01:01:05   I did see some hands-on demos that looked promising with people being able to use

01:01:12   pen and then say tap on the screen with

01:01:14   their fingers or or have their hand

01:01:16   touch it but it's just like I've seen

01:01:18   demos or cases where it works like that

01:01:20   with all previous styluses but that's

01:01:23   very different from I'm going to be

01:01:25   writing on the screen for 45 minutes and

01:01:27   at no point do I want the screen to just

01:01:29   suddenly jump to 800% zoom or flip over

01:01:32   to the next page because it wrongly

01:01:34   interpreted my hand resting on the

01:01:36   screen as an input. This is the thing

01:01:38   with the pen is that the reason all the

01:01:39   other styluses had the problem is

01:01:41   because they had these limitations around them.

01:01:45   And so you need Apple to build this into the iPad in order to make it work right.

01:01:51   So that's why it can work right and I really hope that it works right.

01:01:55   The pencil is exciting to me.

01:01:58   I mean it's a thing.

01:01:59   If it works I will be very happy.

01:02:01   But like you I'm just hesitant of being like "this is going to be great!" and then it's

01:02:07   not great.

01:02:08   Exactly.

01:02:09   You can get it so wrong so easily.

01:02:11   Yeah.

01:02:12   Because so many people have.

01:02:14   Yeah, without a doubt.

01:02:15   There's a couple other things that I do want to mention about the pencil,

01:02:18   which are also on my mind.

01:02:20   One of them that I find a little concerning is the fact that it's not included

01:02:26   with your purchase of the iPad Pro.

01:02:29   For me, this is not like, "Oh, I'm cheap and I don't want to buy the pencil."

01:02:33   Like, "I'm going to buy the pencil."

01:02:35   Almost certainly, I'm going to buy two because one is none.

01:02:38   [Laughter]

01:02:39   Or this thing, they have no way to clip it anywhere. Like, it's just gonna get lost forever always.

01:02:45   This is the dual thing that worries me. It's not included and

01:02:49   there's nowhere to put it. And it just feels to me like, Apple,

01:02:54   I know you have a lot of space in this iPad because of the weird shot

01:02:58   they did with the speakers, like that there's these huge cavities for the speakers,

01:03:02   and they also didn't make the battery life any longer. So it was like, "Hey, ten hours!"

01:03:07   It's like a fundamental law of the universe that no iPad can have more battery life than 10 hours. You had space

01:03:13   to put this super thin

01:03:15   stylus

01:03:17   Why isn't there like a little slot that I can put this stylus into and then it charges inductively while it's in that slot?

01:03:25   Or even in the case

01:03:27   Yeah, or even in the case some like just a loop of fabric to put it in right?

01:03:32   Just do something like that why this concerns me

01:03:36   is it will hinder adoption rates for the software side of things. Not everybody who

01:03:45   buys an iPad Pro also buys a pencil. How much incentive is there for lots of

01:03:50   other programs to try to work with the pencil as much as possible? So I'm

01:03:55   thinking of lots of like the note-taking apps that I use. Like surely Apple has

01:03:59   some APIs for for this pencil that they would want people to to use. The pencil

01:04:04   feels like it's such a fundamental part of this thing, I would really want to see it

01:04:09   come with the iPad Pro solely to really encourage adoption and use of it.

01:04:17   Yeah.

01:04:18   That's why I want it there.

01:04:19   Okay, the keyboard, some people are complaining, "Oh, they don't include the keyboard, they're

01:04:23   cheaping out."

01:04:24   Keyboard, I can totally understand selling as an accessory because some people might

01:04:28   not want a keyboard cover case, right?

01:04:30   That's fine.

01:04:31   And the keyboard is not a fundamentally new input device.

01:04:34   keyboard. There are many keyboards we've established that keyboards are a standard

01:04:39   input, but the pen is not a standard input. It's kind of... this isn't a fair comparison,

01:04:44   but it's a bit like with the Apple TV about how Apple doesn't have a game controller to go with

01:04:50   the Apple TV, and that shows that Apple is like not really concerned about games on the Apple TV,

01:04:58   that their whole perspective on it is, "Ah, if you can put a casual game on the Apple TV, you know,

01:05:04   That's fine, but we're not we're not really interested in having complicated games on the Apple TV

01:05:09   Whereas if Apple had shipped an Apple TV with a game controller that came by default you would know like, okay

01:05:17   Apple is serious about games

01:05:19   But they clearly aren't and so I just worry that the pen is a little bit like this with the iPad Pro

01:05:24   That Apple's like yeah, we're kind of into it

01:05:28   But we're not into it enough to really sell this as an input device that everybody who makes professional apps

01:05:36   Should consider. I completely agree with you, especially with the gaming console thing

01:05:40   I my feeling would be apps that are already built for note-taking

01:05:45   will adopt this immediately and

01:05:49   There were actually with iOS 9 some new API's around touch net sensitivity

01:05:56   which is how the in the notes app how the drawing stuff is so good.

01:06:00   It's because they added these new APIs for touch latency anyway.

01:06:04   So they've probably added some more stuff for the pencil.

01:06:07   So I'm confident that apps that are centered around the idea of taking notes,

01:06:15   drawing and stuff like that will put this stuff in.

01:06:18   But maybe apps that aren't necessarily focused on that so much.

01:06:23   Like so, for example, I think one that you're probably thinking of,

01:06:25   and I'm considering is OmniGraffle.

01:06:27   - There are a few apps that are on my mind.

01:06:29   OmniGraffle is one of them.

01:06:30   - Like it doesn't necessarily need the stylus,

01:06:35   might be nice if you had it.

01:06:36   So there's apps like that where it's like,

01:06:40   well, so now I'm not sure if you're gonna introduce this

01:06:45   as a thoughtful input method.

01:06:48   Or like just apps that are about PDFs, for example,

01:06:51   enabling you to use it.

01:06:52   I mean, you see people like,

01:06:53   so they have Microsoft on stage, right?

01:06:55   and Microsoft showed off their the way that they're going to put the pencil into Office.

01:06:59   It was like yeah OK because for them it's like you could also do that stuff with your finger.

01:07:04   Right. Like doing the markup things and stuff like that.

01:07:07   But I do I completely understand where you're coming from.

01:07:10   Yeah and I just like one of my thoughts is OK here's something that I wouldn't use but just I'm just conceptually thinking about it is you could imagine doing something like editing audio on an iPad Pro.

01:07:24   where if the application understands the difference between, say,

01:07:30   "Oh, here's my left hand, which is on the screen, and the pencil is in my right hand,"

01:07:36   I can imagine a way that you can be doing selections with the pencil

01:07:41   and gestures with the left hand that could make a professional level task like audio editing

01:07:48   possible to do on the iPad Pro.

01:07:51   as long as the app understands that

01:07:55   "Oh, it's not a finger on the other side, like it's a pencil

01:07:58   and we're going to move into this different mode where

01:08:01   it's just always selecting, like we know it's a selector device and then the

01:08:04   gestures on the left hand

01:08:06   are always what to do with the selections." I can

01:08:09   just imagine building apps around

01:08:12   the presumption that someone has a stylus as an input device

01:08:16   that really could make a difference in

01:08:19   how you work. And I just worry that those things won't necessarily come about because

01:08:26   the app creators can't assume that everyone who has a Pro also has access to a pencil.

01:08:31   So that's what I worry about. I also have one very minor complaint about the pencil.

01:08:35   Are you ready?

01:08:36   Ready? Please.

01:08:37   Why is it white? Why is the pencil white? I... Pro is dark colors. Everywhere in the

01:08:48   world we understand this. Every Apple app that's pro is dark colors. When you buy pro

01:08:54   equipment it's dark colors. The iPad Pro is available only in space grey. Why does it

01:09:03   come with a white pencil? Is it only available in space grey? Yeah, the iPad Pro is just

01:09:09   dark. Agh! Curses! Myke beat me to Google, I was wrong. It's even in gold! I could have

01:09:17   sworn that it was it was just the space gray. That's just all their a lot of

01:09:20   their promo shots sorry but they have some promo shots of the white. I think if

01:09:23   you're gonna make a white one fine but you should also make a black one. Why is

01:09:27   there no black one? Yeah I don't understand why there isn't a black one

01:09:30   it doesn't make sense. Why why did you choose white and if you chose white why

01:09:34   have you just gone with only white? It's weird right? It doesn't make any sense. I

01:09:37   don't know why they did it. It's a Johnny Ive thing right? I honestly think

01:09:42   Apple's doing it because it's eye-catching.

01:09:46   If someone is using a white input device, that is rare.

01:09:51   And the white input device, like the pencil,

01:09:53   it looks very big.

01:09:55   And so I feel this little grain of sand in my mind

01:09:58   of resentment of, you could have made it black,

01:10:02   I think you didn't make it black,

01:10:04   because you want people in cafes or in airports

01:10:08   to notice someone using this different thing,

01:10:12   this different thing that you also didn't include by default.

01:10:14   So I'm just... it just irks me that it's in white.

01:10:19   It's like none of the equipment that I have is white.

01:10:22   Everything is black or dark gray, like it matches

01:10:26   and it just seems like it's a more professional color.

01:10:29   You can have it in white but also have it in black.

01:10:32   I just think it doesn't look good like when you have to do the thing when you plug it into the bottom.

01:10:37   It's like "Oh, I have this black iPad and now I'm plugging in this white pencil

01:10:39   and I'm going to leave it on the desk here for a minute."

01:10:41   It just, I don't like the look of it.

01:10:43   It just, it shouldn't matter,

01:10:46   but it really does irritate me

01:10:48   that it's not available in black.

01:10:50   And I think it's just a marketing thing

01:10:51   so that it stands out more obviously.

01:10:53   That's my guess.

01:10:55   - I have a gripe.

01:10:56   - Yeah, what's your gripe?

01:10:57   - It's perfectly round.

01:10:59   - Is it?

01:11:00   - Well, if you look at it, - God damn it, Johnny Eye.

01:11:02   - There's no way it's not, right?

01:11:04   All of the pictures show it as that way.

01:11:06   There's no way that it's not.

01:11:07   So I'm just looking at the photos

01:11:09   and I can see that this thing is a perfect cylinder,

01:11:11   which is the worst thing to do for an input device

01:11:15   'cause you will put it down on the desk

01:11:16   and it will just roll away.

01:11:18   - Okay, you know what I'm thinking?

01:11:19   You know what I'm thinking?

01:11:20   Here's my thought.

01:11:22   When I was a very young kid in school

01:11:25   and trying to learn how to write,

01:11:27   my primary school teachers thought

01:11:30   that I couldn't hold a pencil correctly.

01:11:32   And so they attached onto the pencil this triangular solid.

01:11:37   - Yep, those rubber grip things.

01:11:39   - So I had to write with those rubber grip things

01:11:43   for forever as a kid.

01:11:45   It seemed like I was using them embarrassingly long

01:11:48   because I was just not able to hold a pen correctly.

01:11:51   So if this thing is perfectly round,

01:11:55   which I just don't think is also necessarily ergonomic

01:11:58   for a pencil, maybe I'll buy those triangles again.

01:12:01   - I mean, what else are you gonna do, right?

01:12:04   Someone's got to make that, those little rubber triangle things.

01:12:08   Yeah.

01:12:09   I love how they show the picture of it on the desk.

01:12:12   That picture is not real.

01:12:13   There's no way you put that thing down and it stayed still.

01:12:16   Yeah.

01:12:17   If it really is a perfect cylinder, this is again Johnny Ive's war against ergonomic use

01:12:22   of anything.

01:12:23   It's like, "Do you know people hold pencils in their hand, Johnny Ive, for long periods

01:12:28   of time?"

01:12:29   Presumably you want people to use this for long periods of time.

01:12:33   it should be comfortably grippable. Maybe you should be able to put it on a surface and it doesn't roll away.

01:12:38   Alright, I'll tell you what I want, Gray.

01:12:40   What do you want?

01:12:42   Considering that the tip, that the end, sorry, like the end of the pencil does nothing,

01:12:46   and all is a cap that has a lightning connector on the end, I want a third-party cap of a flat edge.

01:12:53   Yeah, that's all they would need to do.

01:12:55   Yeah, that's all that, so somebody make that and you will get my money.

01:12:59   A third-party cap that goes on the end that has a flat edge to stop it rolling off the desk.

01:13:04   Yeah.

01:13:05   I'm excited about using this, but like all of these things we're talking about is the reasons for why I think I might not be keeping it.

01:13:13   Because it feels like that it will be laden with frustration, but could be life-changing.

01:13:20   Well, yes, this is exactly it. To everyone who has listened to us complain about this for the past 20 minutes,

01:13:26   deep down in my heart I'm really excited but I just I can't let that excitement

01:13:31   grow

01:13:32   because of all of the signs. It's like it's gonna be this all over again.

01:13:36   If you just let yourself be completely taken over by the excitement

01:13:40   you are building, you are setting yourself up for inevitable heartbreak.

01:13:44   Yeah exactly, exactly. Because that is our

01:13:48   love for Apple. I'm looking at these pages. Have you looked at the iPad Pro product pages?

01:13:52   Oh yeah of course I have. Have you seen the way that people hold this thing in

01:13:55   in the images.

01:13:57   Impossible.

01:13:58   Impossible!

01:14:00   - Okay, yeah, so this was one of my bullet points

01:14:03   about this as well, which is I wonder about the weight

01:14:07   of this device, and this is one of the

01:14:09   I have to see this in person kind of things,

01:14:11   because the pictures are showing these, again,

01:14:16   tiny little hands holding this thing

01:14:19   in the very bottom corner.

01:14:21   You couldn't even call it the bottom eighth.

01:14:23   It's like the bottom 16th of the device is where your thumb and your fingers are holding it.

01:14:28   And I'm just assuming that this is a two-handed all the time device,

01:14:33   but every promo shot shows it with just a single hand holding it floating in space

01:14:39   with a picture of Jupiter on the center of it.

01:14:42   It's like these... it's this mixed message.

01:14:44   Just two hands! Two hands!

01:14:46   Is it... is it really big?

01:14:50   Or is it really easy to hold in one hand?

01:14:52   because I doubt it can be both.

01:14:54   And all it reminds me of is

01:14:56   I often think of the difference between

01:15:01   the original iPad Air and the iPad Air 2.

01:15:05   Now, if you look on Apple's product spec pages

01:15:10   and if you have two of them side by side and look at them,

01:15:14   these devices are so close, it's remarkable.

01:15:19   remarkable. The weight between them is a tiny difference, the height of them is a tiny difference,

01:15:27   but when I got my iPad Air, I

01:15:30   really disliked it and

01:15:32   I would say it's one of my, if I had to like rank all of my Apple stuff,

01:15:37   it is very close to the bottom of that list of things that I've ever liked that I got from Apple

01:15:41   because I felt it was just like centimeters over the

01:15:47   comfortable to use with one hand line and

01:15:50   the iPad Air 2 is one of my favorite Apple devices ever because it's

01:15:57   Just on the other side of that line

01:15:59   It is genuinely comfortable for me to use with a single hand to not think about and this is weight

01:16:05   Right weight is the is the key point here weight is the key point. It's also ever so slightly the thickness

01:16:11   I do think matters as well

01:16:13   Okay, but it's it's just a tiny tiny weight difference that that is like it's the difference that makes the difference and

01:16:21   This feeling of like I really don't like you iPad air and like I love you with all my heart iPad air, too

01:16:28   And like what's the difference Oh point? Oh five pounds or actually point? Oh, oh five pounds

01:16:34   Like that's the difference between these things. It's like nothing

01:16:36   but it it's just enough to make a difference and

01:16:40   And so I just think like their marketing of the iPad Pro with people holding it with one hand,

01:16:44   it just feels to me like, "Don't do this."

01:16:46   It can't possibly be a one-handed device.

01:16:50   Like if I don't think my iPad Air is genuinely a one-handed device,

01:16:54   there's no way the iPad Pro, which is more than half a pound heavier

01:17:00   and several inches larger in the diagonal, is going to be a one-handed device.

01:17:04   Just show people holding it with two hands, Apple. It's fine.

01:17:08   Everyone will be happier if you just show it that way. Do you know what the you know the weight is?

01:17:12   So it's one point five seven pounds. Do you know what else weighed about that?

01:17:15   Isn't that the way of the first iPad right the original iPad which was not comfortable to hold in one hand

01:17:21   That thing was heavy like I know one and a half pounds isn't heavy, right?

01:17:26   That is not a heavy weight

01:17:28   but if you're just holding it

01:17:29   you know in one hand that is is heavy and I my

01:17:33   My feeling about this is the balance is going to be all off in this thing because it's so large.

01:17:37   Yeah, that's the big problem is where is the center of gravity?

01:17:41   And that was kind of my feeling with the iPad Air 2 is it was more of a torque issue.

01:17:45   Like you can feel it turning out of your hand and so you're pushing against it.

01:17:50   It's not really the direct weight and that like that's what the iPad Pro is going to be if you

01:17:54   try to hold it in that tiny corner. There's going to be a lot of torque from the center of mass

01:17:59   pushing down that you have to counteract with your little thumb on the other end.

01:18:04   Right, let's go back to talking about what we can actually use this thing for.

01:18:08   So I mean, it was something I wanted to mention earlier with what you were talking about,

01:18:13   about how much you, you know, using iOS and that kind of stuff, and wanting a device for

01:18:19   that.

01:18:20   Why do you want to use iOS over OS X in these scenarios?

01:18:23   Because like, you know, like I was going through, you could just buy a really light laptop.

01:18:27   Yeah, there's several reasons why I don't want to buy a laptop.

01:18:31   One of which is I really like being able to physically separate the screen from the keyboard.

01:18:40   If I ever can, I like to prop up the iPad screen on a little stand, and I'll put it

01:18:47   on maybe like a book so that the screen is closer to eye level than the keyboard is.

01:18:54   And if I'm going around to cafes and things, depending on the height of the table, I like

01:18:57   to be able to sometimes put the keyboard on my lap and have the iPad on the table.

01:19:04   And so it's that physical separation that makes a big difference for me.

01:19:07   It's surprisingly comfortable to be able to do that.

01:19:10   And you kind of don't realize with the laptop how easy it is to end up just like hunched

01:19:14   over this screen when the two things are inseparable.

01:19:19   So that's one big advantage to me of the iPad.

01:19:23   And the second reason that I use the iPad so much

01:19:28   for writing is it's just less distractible

01:19:33   of an environment than OS X.

01:19:37   There are far fewer things that I can do on it.

01:19:41   And that was one of the things that really attracted me

01:19:44   to using an iPad the first time.

01:19:46   It was the retina screen plus the fact that when I'm writing, here is my writing app,

01:19:54   and this is just what I'm working on.

01:19:56   You know what I can't do?

01:19:57   I can't mess around with automated scripts on my computer.

01:20:02   I don't have the whole world of Steam games available to me at any moment.

01:20:08   Now, of course, as time has gone on and as the iPads have gotten more and more capable,

01:20:14   that is less and less true.

01:20:15   Now you can mess around with, say, an app like Workflows.

01:20:18   Like there's other distractions that are available,

01:20:21   but I still find iOS is just a calmer operating system.

01:20:26   It sounds almost dumb to say out loud,

01:20:30   but it's just like the mental feeling of it

01:20:32   is a bit more like, oh, okay, this is simple,

01:20:35   and this is clear, and it facilitates focus

01:20:40   on what am I doing right now?

01:20:43   So I just find it a more enjoyable experience to work on iOS than OS X.

01:20:49   And plus, my big laptop at home, this has really become for me a kind of work machine.

01:20:55   So when I am sitting at my desk, I know what I am doing.

01:20:58   I am editing podcasts, or I am animating for an upcoming video.

01:21:04   And that now, like, now it's almost like there's this separation in my mind of which devices are for what.

01:21:12   And so when I'm sitting at my computer, I feel like I'm very much now in,

01:21:16   "Okay, I'm doing podcasts, I'm animating,

01:21:20   or I'm editing audio. Like, this is the mode that I am in when I am at my desk,

01:21:25   and then I am in writing and research mode

01:21:29   when I'm on my iPad." And I find that that split

01:21:33   just in and of itself is helpful. That each device

01:21:37   is not necessarily for everything. That there's different modes for working.

01:21:41   working. So that's what that's really why I just I really like using the iPad.

01:21:45   All right so let's talk about shattering those modes. Do you think that you could

01:21:52   use the iPad Pro for editing or production of videos? Or would you want

01:21:56   to if you could? There's no way that some of the final animation stage is ever

01:22:00   going to happen on an iPad. It's just it's very unlikely. Not for a while. Never

01:22:06   say never. Yeah yeah I should be clear about that. I am a techno optimist and of

01:22:11   course eventually when you get full haptic feedback so it feels like you're

01:22:15   pressing the screen and stuff you of course then you can do stuff but the

01:22:18   iPad as it currently exists today. That said my last video was an interesting

01:22:24   example of trying out some basic animation stuff on an iPad and so the

01:22:30   video that I most recently put up was the Royal Family video where I go

01:22:34   through this whole big family tree from 1066 until now and I did the rough draft

01:22:40   of that entirely in OmniGraffle on an iPad.

01:22:45   And it was partly just to see how,

01:22:50   like can I use this for some animation work?

01:22:53   And the answer was under the right circumstances, yes.

01:22:58   But even then, that was still much more the writing

01:23:02   and the research phase, because what I was really doing

01:23:05   is like, oh, okay, I'm building out this big graph

01:23:09   of the relationships between all of these people.

01:23:11   And as I'm doing this, like I'm reading other stuff,

01:23:13   I'm researching stuff, I'm making corrections.

01:23:15   So it still felt like the script creation process.

01:23:20   But once I had the basic outline,

01:23:23   then for the more detail work,

01:23:24   I switched right back to the computer.

01:23:26   So adding in all the photos,

01:23:28   making sure the alignment everywhere is perfectly correct,

01:23:31   adding in text labels all over the place,

01:23:33   like that stuff, it still makes more sense

01:23:36   and it's way faster to do on the computer.

01:23:38   there's definitely a place for a kind

01:23:40   of rough animation

01:23:43   research animation that can

01:23:45   be done on an iPad.

01:23:47   And that's partly why I'm also really excited about

01:23:49   the iPad stylus

01:23:51   like being able to make that

01:23:53   easier means that I would do it

01:23:55   much more on an iPad.

01:23:57   See I my feeling

01:23:59   would be I would like it if I could

01:24:01   do podcast production well

01:24:03   like to a similar standard.

01:24:04   So then I wouldn't need a laptop anymore.

01:24:08   But I'm not holding out hope that that's going to happen for a while.

01:24:12   Yeah, audio editing, that's... I think that is

01:24:16   asking for a lot. I can imagine it happening

01:24:20   as I mentioned before, but I think it might

01:24:24   just take a while to develop the software to do that kind of thing.

01:24:28   Because I imagine manipulating those files directly

01:24:32   being a much nicer experience. So like taking

01:24:36   the pencil and using it to control the actual waveforms.

01:24:42   Yes.

01:24:42   Feels nice.

01:24:44   But we're a long way away from that.

01:24:46   Yeah, especially if they could add in a little bit of haptic feedback.

01:24:48   That would be very nice.

01:24:49   Yeah.

01:24:50   Oh, great.

01:24:51   See, this is the magic that we can assume in our future.

01:24:55   Right.

01:24:56   Not today, but someday.

01:24:58   But someday.

01:24:59   And this episode of Cortex is also brought to you by Squarespace.

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01:27:25   Squarespace, bullet beautiful.

01:27:28   Are you gonna get the new iPhone?

01:27:30   Unlike the iPad Pro, which I have apparently just pre-ordered in my mind,

01:27:36   I have actually pre-ordered the next iPhone 6s Plus.

01:27:43   Good work.

01:27:44   These names are getting too long. I had to think about that really hard.

01:27:46   Which phone is it? 6s Plus. It's too many letters. Too many words.

01:27:50   Yeah, they boxed themselves into a corner with that "s" now.

01:27:53   Yeah, they really have.

01:27:55   But so anyway, yes, I have ordered one and it will, uh, well, depending on UK parcel

01:28:00   services, eventually be arriving at my house in the future.

01:28:04   Oh, you see, Gray, I wasn't willing to accept that anymore because I have this problem.

01:28:09   The problem in the UK, for those of you that are not in the UK, is not so much that, oh,

01:28:16   it could come at any time today.

01:28:18   With the iPhone orders, they just can't cope with the amount and it could basically come

01:28:23   at any point in any day in the future.

01:28:26   They're like, "Oh, it was delivered on Wednesday.

01:28:28   Oh no, now it's Thursday.

01:28:30   Oh no, now it's Friday."

01:28:31   Like it just goes on and on and on.

01:28:33   So this time, I have reserved in-store pickup.

01:28:36   I missed that option and I am now supremely disappointed that I missed that because I

01:28:41   would have totally done that otherwise.

01:28:44   I was looking for it.

01:28:45   It was in the Apple Store app.

01:28:47   So when you go into the app for the ordering, right at the very top, basically where it

01:28:53   it says the how long shipping when you select what you want.

01:28:56   It's like would you like to reserve like just something changes because check

01:29:00   availability. So I now have a time frame between 8 45 and 9 a.m.

01:29:05   to go and pick up my iPhone from my nearest Apple store.

01:29:08   And this makes me very happy.

01:29:10   I might seriously consider after the show just canceling my order and trying to do

01:29:14   it again to see if I can do in the store pickup.

01:29:16   I would do that the other way around.

01:29:18   I would see if you can maybe get one and then cancel because you could end up

01:29:23   end up with nothing.

01:29:24   - Excellent point.

01:29:26   - But that's what I've done and so now I'll be picking mine

01:29:29   up which I'm very happy about because I was just gonna

01:29:32   line up, which I've done before.

01:29:34   But that's what I was gonna do.

01:29:37   I was just gonna go ahead and just line up for it

01:29:39   because I like to have my destiny in my own hands

01:29:43   and not in the hands of UK Mail which are potentially

01:29:47   the worst company ever created.

01:29:49   - Yeah, without a doubt.

01:29:51   - Those deliveries, super unreliable every time.

01:29:55   - Every time, every single time.

01:29:58   - I think I have been on the yearly upgrade cycle

01:30:01   since the 5S, I think I've gotten every one since then.

01:30:06   And before then I was on the every other year cycle,

01:30:09   I think is the way I've done it.

01:30:10   In many ways, there's not much that's different

01:30:12   about the new iPhone.

01:30:15   But as I was saying to my wife before the event,

01:30:20   Apple only needs to say two words to convince me to buy the new phone.

01:30:26   Can I guess what they are?

01:30:28   Take a guess.

01:30:29   It's faster.

01:30:30   No.

01:30:31   Better camera.

01:30:32   Oh, okay.

01:30:35   Tim Cook could come on stage, hold up the iPhone, say the words "better camera", drop it on

01:30:42   the stage, walk off, and if that was the end of the event, I would still have pre-ordered

01:30:46   it just as fast.

01:30:47   I know that you used to be a photography guy, but for some reason you didn't imagine you

01:30:53   taking a lot of pictures on your iPhone.

01:30:54   It's not that I take a lot of pictures, but it's just that my iPhone is my camera now.

01:31:01   I used to have professional camera equipment, I mean I still have it collecting dust somewhere

01:31:07   in the house.

01:31:09   But on the past several vacations that my wife and I have taken, both of us have said

01:31:16   Like is it really worth bringing this extra gear and I understand that the pictures are better. Don't get me wrong

01:31:21   I really deeply better than most people understand how much better the pictures are if you take your DSLR

01:31:29   But the truth of it is like when I'm on vacation, I'm always just in such a lazy mode on vacations

01:31:35   I don't want to carry around

01:31:37   anything more than I absolutely have to and so my iPhone is

01:31:42   essentially

01:31:44   exclusively the only camera that I use. I get that. I have to say the difference between the five and the six

01:31:51   was a really big difference, and I think that this is this is now at the level where

01:31:57   this really can be your only camera, and it takes good enough pictures under most most circumstances and

01:32:03   so that's why I all I think is well, I used to spend a bunch of money on

01:32:10   camera equipment, and I don't spend that money now, and so if I look at it in some ways like,

01:32:16   "Oh, buying the phone is just like buying a new camera," it's a no-brainer. Like, of course,

01:32:22   do I want pictures of my wife and my family to be better than they were before? Yes, I do. Am I

01:32:28   willing to purchase a new phone to get that? Yes, I am. So even if it came with no additional features,

01:32:34   That to me would be the total sale.

01:32:36   Better camera done.

01:32:38   Take my money, Tim Cook.

01:32:40   Here you go.

01:32:40   I can't remember who I was having this conversation with,

01:32:43   but the conversation, this was a few weeks before.

01:32:46   But when you obviously, you know, the new phone is coming.

01:32:49   And I came to the realization that

01:32:53   my iPhone is the most important computer that I own.

01:32:58   Hmm. I use it the most.

01:33:01   It's the marketing line, but it is kind of like the hub of everything.

01:33:04   In my life it all goes into here, where some devices don't have that so much.

01:33:10   So I'm at the point now where if I can make this computer better, I will do that.

01:33:17   And I am happy to do that once a year.

01:33:20   Yeah, I think that is a very reasonable thing to decide.

01:33:24   And I have a little note in our show notes for this thing which I haven't really thought through very well,

01:33:31   I run into this notion from people that I think of as

01:33:35   upgrade guilt, where people

01:33:39   feel guilty about upgrading

01:33:43   their devices. Now, whenever I think about upgrades

01:33:47   it's like, there's really only two things to consider.

01:33:51   One, do you have the disposable income?

01:33:55   If you don't have that, then the conversation is over. And do you have

01:33:59   the desire for this new thing.

01:34:01   Whatever that might mean,

01:34:03   like do you think this thing is going to,

01:34:05   is going to make your life better in some way?

01:34:07   And like for you, you have recognized

01:34:09   that this is your primary computer

01:34:11   or the center of your digital life in some ways.

01:34:14   And so any improvement in it is a big improvement overall.

01:34:18   - Yes. - So like it makes sense

01:34:19   to get it.

01:34:20   - Any improvement, the total improvement

01:34:24   it will have to my life is magnified.

01:34:27   - Exactly. - Right?

01:34:28   Any small improvement that could potentially make this better, like it being faster.

01:34:33   Any amount of speed increase that I get from my iPhone is big bonus.

01:34:38   Right, because you use it so much.

01:34:40   It's just the center of it.

01:34:42   Some people have this feeling of, again, I know people in real life who are in the situation

01:34:48   where they have these two things, that buying a new iPhone is not going to be a big deal

01:34:54   like they have the disposable income for it, and they also have the desire for it.

01:34:59   But they feel this guilt like they're not supposed to buy a new thing when

01:35:04   just when the new thing comes out even if it's only slightly better. And this

01:35:08   this seems to always be focused around electronics, like electronics fit into

01:35:13   this category in people's mind that is somehow different from things. I just I

01:35:17   just find this an interesting phenomenon like I know enough people who want the

01:35:21   thing and they have the money for the thing and they know that the thing will

01:35:24   be better on the axes that they care about but they they don't want to buy it

01:35:29   out of some sense of guilt or some sense that they shouldn't. Well the thing is

01:35:33   how much money you gonna spend on Friday? I am getting the 128 gigabyte one.

01:35:38   So you're gonna spend like 800 pounds. Right. That is it. That is why people get

01:35:43   weirded out about it. It's a very very large sum of money relative to food.

01:35:48   - Right, it definitely is, it definitely is.

01:35:50   But that's why I'm starting with the like,

01:35:52   do you have free income to spend on this thing?

01:35:57   - Exactly, and my thing is, my business is gonna buy it.

01:36:00   This is, for me, this is like as warranted for me anyway

01:36:04   as a business expense becomes.

01:36:05   And then, I don't need to tell people,

01:36:08   there are a bunch of different benefits

01:36:10   for having a business buy and own this type of equipment.

01:36:13   And that is a thing that I'm gonna be doing,

01:36:15   and it makes sense to me.

01:36:16   But even if it wasn't, because before,

01:36:18   I still bought one every year,

01:36:20   because I could make the money for it,

01:36:22   I made space for the money for it,

01:36:25   because it's important to me.

01:36:27   And I think that's the most important thing.

01:36:29   - Yeah, without a doubt.

01:36:30   And I think back to a thing that I used to do,

01:36:33   back when I was a teacher,

01:36:34   my laptop was the absolute center of my life.

01:36:39   And so because I didn't wanna use

01:36:41   the Windows computers at school,

01:36:43   I was always lugging my laptop back and forth

01:36:46   and using it every day and using it all day.

01:36:49   And like you with your phone, I at the time recognized,

01:36:54   like I spend so much time on this laptop

01:36:59   that almost any improvement is a huge deal.

01:37:06   Like 10% faster if I use it 12 to 16 hours a day,

01:37:12   Like it makes a difference.

01:37:14   And so when I was a teacher,

01:37:16   I had a separate savings account,

01:37:19   which was just for new laptops.

01:37:23   And every month I put money into the laptop savings account.

01:37:27   And the way it worked was I put enough money aside

01:37:31   so that I was on it, I figured it out.

01:37:33   So it was like every 18 months,

01:37:35   if Apple had something new, I was able to get it.

01:37:40   I felt very guilt-free about that

01:37:41   because I'm acknowledging I spend an inordinate amount of time on this device.

01:37:46   It is worth upgrading it even if it is 20% faster.

01:37:51   Or with the laptops, slightly lighter.

01:37:54   Like whenever they made it a little bit lighter with the laptop at the time,

01:37:57   that was a big deal when you're carrying it back and forth all the time.

01:38:02   I've had the money set aside for this iPhone for about two months.

01:38:07   Mm-hmm. Right, just waiting.

01:38:09   Yeah, I've been saving it.

01:38:10   Because I knew this was going to happen.

01:38:12   And you know, I am not at that point where I could just be like,

01:38:17   "Oh, I'll just magic up the money today."

01:38:19   But I've been saving for it.

01:38:21   I still have money set aside for electronics as well, which is the exact same thing.

01:38:26   I know Apple's going to come out with a new thing.

01:38:29   Is there money available for it?

01:38:31   Yes, in my budget. Like, I have it here. It's in this account.

01:38:34   It's ready to go. It's waiting.

01:38:36   And the moment that I can turn this into a new phone, excellent.

01:38:39   "Excellent, this is great."

01:38:42   And it's a similar kind of thing.

01:38:44   If I can get better pictures out of it,

01:38:46   this is exactly the purpose that I want for it.

01:38:48   And also, I use it so much

01:38:51   if, for example,

01:38:53   Safari doesn't lose all of my work

01:38:55   when I'm busy filling in a form

01:38:57   just because I've switched over to one password

01:38:59   and then I come back and it refreshes the page

01:39:01   because it has no RAM.

01:39:02   If I avoid doing that because the new one has more RAM,

01:39:05   this is great.

01:39:06   This is an improvement.

01:39:08   And it is 100% worth it.

01:39:11   I have now started saving money for the iPad Pro.

01:39:13   There you go, see?

01:39:14   We will keep upgrading.

01:39:15   Business expense for you.

01:39:16   Can we finish up today with your little, your crazy theory that you have shared with me

01:39:20   and I would like for you to share with the audience?

01:39:23   Because it's kind of crazy and I think it's crazy enough to make sense and I'm interested

01:39:27   in it and I'm very interested to see what our audience believes of it.

01:39:32   Yeah?

01:39:33   You think it's crazy like a fox maybe?

01:39:34   Yeah, a little bit.

01:39:35   Kind of like you really.

01:39:36   Yeah, there we go.

01:39:37   Okay, so we were talking over lunch about this, and the theory is about why does Apple still sell the 16GB iPhone?

01:39:48   Now, a friend of the show, _DavidSmith, has recently written an excellent article where he has a bunch of data about how terrible of an experience the 16GB iPhone is.

01:40:01   And many people are talking about, you know, Apple still sells this and why it's awful.

01:40:07   Apple themselves kind of admitted with iOS 8 that they had upgrade problems

01:40:11   because people didn't have enough space on their phone to upgrade their devices.

01:40:15   And the thing that I keep hearing from everybody is

01:40:18   Apple's doing this for two reasons.

01:40:21   That it's profitable for them and that it also, like, it pushes people up to the 64GB model.

01:40:28   so that the motivation behind this is money.

01:40:33   On the talk show, even, John Gruber asked Phil Schiller about selling the smaller phones

01:40:38   and we got an entirely unsatisfactory answer.

01:40:40   I don't think it's about the money.

01:40:44   I think Apple knows it's a bad enough experience

01:40:47   that they don't want to sell a 16GB iPhone.

01:40:52   My crazy theory is that this is a supply chain issue.

01:40:57   that Apple sells so

01:41:01   many iPhones around the world that they are consuming

01:41:06   a significant portion of the global supply

01:41:11   of the kind of memory that is used

01:41:15   in iPhones and that they are actually supply constrained.

01:41:21   And I mentioned to you at lunch one of the things that was my prediction

01:41:25   To back up my theory is if on the the 6s or if on the theoretical Pro they don't have

01:41:33   256 gigabyte versions that they don't increase the top

01:41:37   size tier like maybe this is a little bit of evidence for

01:41:41   Apple just can't get their hands on enough

01:41:45   NAND chips for the memory that this is the real reason why the 16 gigabyte iPhone still exists not because they want to

01:41:54   but because they have to keep selling it.

01:41:57   - That theory makes sense to me

01:41:59   because I genuinely can't understand

01:42:02   why they're doing it at this point.

01:42:04   Like I can understand the cost cutting thing,

01:42:06   but it doesn't meet with the customer satisfaction metrics

01:42:09   that Apple and Tim Cook seems so much to care about.

01:42:12   - Right, Tim Cook loves his customer stats.

01:42:15   - Exactly. - He just loves it.

01:42:16   - Customer stats will be back within the charts

01:42:19   if they keep doing the 16 gigabyte

01:42:21   because it upsets people

01:42:23   'cause they get frustrated with that.

01:42:25   So it makes, the only logical explanation for me

01:42:29   is that there is some sort of technical limitation

01:42:31   and a supply limitation would make sense,

01:42:34   but I just don't know how it works

01:42:36   in regards to the chips.

01:42:38   Are the chips the same when you need more of them

01:42:40   or are there less of the 16 gigabyte chips in general?

01:42:44   I don't feel like I fully understand

01:42:46   the way the production works,

01:42:48   but it makes sense to me, your reasoning,

01:42:52   that there is only so many that they can use,

01:42:54   and if they wanna go 32 everywhere,

01:42:57   they won't have enough of it.

01:42:59   - Yeah, and I actually even think

01:43:02   that the _DavidSmith article backs me up even more,

01:43:07   because his numbers are that it was something like what,

01:43:10   40, 45% of people maybe are buying

01:43:13   the bottom-end iPhone 6.

01:43:16   So if you figure 40% of the people who buy iPhones

01:43:20   are buying the 16 gigabyte model.

01:43:23   And if you upgraded that to 32,

01:43:26   you'd have to double the amount of memory

01:43:29   in 40% of the global iPhone sales.

01:43:33   - Feels like too much, yeah.

01:43:35   - I think that is not a trivial amount of demand

01:43:39   for this product.

01:43:43   And I honestly think it's an issue of the ability

01:43:47   in the global electronics world

01:43:50   to supply this stuff.

01:43:51   And we do kind of know from some documents that

01:43:54   Apple's dealings with companies is to like

01:43:58   lock down and pre-purchase all of their supply.

01:44:02   And so like this happens when competitors go around

01:44:05   to the companies that manufacture parts for Apple

01:44:08   and they say, "Oh, hey, can you manufacture

01:44:10   "a tiny hard drive for us too?"

01:44:12   And the company has to say, "Oh no, Apple has pre-bought

01:44:16   100% of our output over the next five years.

01:44:20   And so it's the fact that Apple does that kind of stuff too that makes me

01:44:24   just feel like

01:44:25   it's the memory chips that are in short supply here. Like this is the precious

01:44:30   resource.

01:44:30   Apple has already locked down as much of this as they possibly can,

01:44:35   but it is just still not enough. It's still not enough.

01:44:39   Because otherwise I just feel like all of the evidence points toward

01:44:44   Apple doesn't really want to do this,

01:44:48   but they are constrained to do this.

01:44:51   So that's my theory.

01:44:52   - So 'cause I feel like I don't,

01:44:54   I don't know how these things are made,

01:44:57   but assuming it takes more material and or more work

01:45:01   to make a 32 gigabyte, then it makes sense to me.

01:45:05   Because you're right, if it's half of all the iPhones sold,

01:45:08   which we know is quadrabillions of iPhones, right?

01:45:13   - It's in for two millions, like it's just a number

01:45:16   that doesn't even make any sense, quarter on quarter.

01:45:20   If that keeps going up, like where does the material

01:45:23   come from, how do you get these chips

01:45:25   if they have to double all of that?

01:45:26   I understand that, like it feels like a problem

01:45:30   that is too tough to solve,

01:45:32   so they're just gonna keep ignoring it.

01:45:34   Like, it's like, we'll just keep doing it

01:45:36   and then eventually we'll have to change,

01:45:38   but not this time.

01:45:39   - I just think that they're stuck with,

01:45:41   The alternative is if we give it more RAM it means we have to sell fewer phones because we simply can't supply the memory.

01:45:47   All the cost has to go up in some way to offset something.

01:45:51   Part of my theory here is that this isn't even a cost issue. That it really is just a physical limitation in the production lines.

01:45:59   That there's some bottleneck in the production of chips. Like they just couldn't do it.

01:46:06   that they'd have to sell fewer phones if they wanted to double the memory in the bottom

01:46:10   in the bottom line.

01:46:11   Because it does seem super weird, right?

01:46:13   That you go 1664 128.

01:46:15   Yeah.

01:46:16   Like at this point, that's just strange.

01:46:18   Why that huge gap in the middle?

01:46:20   Yeah, it doesn't make any sense unless you don't have enough of these chips.

01:46:25   It doesn't make it just doesn't make any sense.

01:46:27   Now, of course, I could be totally wrong.

01:46:29   It could be that Apple is trying to push people up the chain.

01:46:33   But it's just been 16GB so long, I just don't think that that is really the reason.

01:46:39   I just don't think it is.

01:46:40   So that's my theory.

01:46:43   I mean at this point I don't care if you're wrong because I like that theory so much that

01:46:47   I'm just going to say it's right.

01:46:51   That's how things work.

01:46:52   By consensus.

01:46:53   That is it.