Cortex

00:00:00 ◼   ► So you'll see a link in our little show notes here, which I've told you not to click until we start the episode.

00:00:05 ◼   ► And it is the totals of our t-shirt colors.

00:00:08 ◼   ► Ooh! Oh, let me open this up, let me see.

00:00:11 ◼   ► So thank you to everybody who bought a t-shirt, I really appreciate that.

00:00:16 ◼   ► And so I want to give the world the colors totals. So obviously grey won.

00:00:22 ◼   ► It's just domination, it's not even winning.

00:00:24 ◼   ► No, no, I wouldn't agree with that. I wouldn't say it's domination.

00:00:28 ◼   ► I was quite pleased with how I ended up coming out here.

00:00:31 ◼   ► I say I, it's just the color blue.

00:00:34 ◼   ► That has won this scenario.

00:00:37 ◼   ► So it was in total 433 gray t-shirts

00:00:41 ◼   ► and 184 blue t-shirts.

00:00:44 ◼   ► You doing some calculations?

00:00:46 ◼   ► - Yes, I am doing some calculations.

00:00:48 ◼   ► It is 70% gray.

00:00:50 ◼   ► That is the, that's the relevant thing here.

00:00:53 ◼   ► - That works out for me.

00:00:54 ◼   ► Like if this was an actual popularity contest,

00:00:57 ◼   ► then I would be happy with 30% popularity.

00:01:00 ◼   ► - You'd be pretty happy with 30% of the vote?

00:01:02 ◼   ► - Yeah, I think I bought about 116 of the blue shirts.

00:01:05 ◼   ► - Oh, okay, so you're throwing the vote here.

00:01:09 ◼   ► (laughing)

00:01:10 ◼   ► - Can you imagine, I just take all the money that I made

00:01:12 ◼   ► and just pumped it straight into blue.

00:01:14 ◼   ► - It would be a good investment.

00:01:15 ◼   ► It'd be an excellent investment.

00:01:16 ◼   ► - I think it's a terrible, terrible investment.

00:01:18 ◼   ► I was talking to Adina about this

00:01:20 ◼   ► when we got the numbers through.

00:01:22 ◼   ► And I said that, whilst I understand

00:01:26 ◼   ► the popularity contest aspect of it.

00:01:28 ◼   ► I do think that even if it was I was gray and you were blue,

00:01:32 ◼   ► gray would still win.

00:01:33 ◼   ► People like gray t-shirts.

00:01:35 ◼   ► - Oh yeah, I honestly think if we reversed it,

00:01:39 ◼   ► the numbers would be no different.

00:01:40 ◼   ► I think people buy the color shirt that they want to buy.

00:01:42 ◼   ► - I still wanted to just see if it would boost

00:01:44 ◼   ► the blue color, you know?

00:01:46 ◼   ► 'Cause there was, it wasn't a strong chance,

00:01:49 ◼   ► but there was a chance that I was gonna win

00:01:52 ◼   ► and then it would have been incredible.

00:01:53 ◼   ► The fact that I didn't is fine,

00:01:54 ◼   ► but if I did it would have been glorious.

00:01:56 ◼   ► - Right, it would have been really sweet.

00:01:58 ◼   ► - Yep.

00:01:58 ◼   ► But I'm very much looking forward to receiving my t-shirts.

00:02:01 ◼   ► - Yeah, that's great.

00:02:02 ◼   ► - 'Cause I bought a bunch.

00:02:03 ◼   ► - How many did you buy, Myke?

00:02:04 ◼   ► - I think I bought four for me and one for Idina.

00:02:08 ◼   ► - That's quite a lot of t-shirts.

00:02:09 ◼   ► - I obviously bought her blue only.

00:02:11 ◼   ► - Right.

00:02:12 ◼   ► - Well, this is as I said,

00:02:13 ◼   ► as the man of redundancy as you are,

00:02:16 ◼   ► these t-shirts will never be printed again,

00:02:17 ◼   ► so I wanted to have a few of them,

00:02:19 ◼   ► so I've got a few spare,

00:02:21 ◼   ► in case, I don't know, one day I'm really angry

00:02:23 ◼   ► just tear one off. Right, there you go. Just in case. Sounds possible, sounds possible.

00:02:30 ◼   ► Yeah I ordered two of the grey ones, obviously, and so yeah I can't wait to see them in person.

00:02:36 ◼   ► You didn't even get one blue one. Did you get one grey one? No you didn't. Yeah, I bought

00:02:41 ◼   ► two of each. Oh, I missed that part. I thought you were stuffing the ballot box with four

00:02:45 ◼   ► blue ones. No no, two of each. I keep things fair, nice and balanced around here. Now I

00:02:50 ◼   ► I feel slightly bad, but it's fleeting. I'm happy. I'm happy to have my two great t-shirts on the way. I feel okay again

00:02:55 ◼   ► I felt bad for just a second and now I feel good. Yeah, that's how it works. Kyle's

00:03:01 ◼   ► Kyle did exactly what I hoped somebody would do and he slowed down the cortex theme 10,000 times

00:03:08 ◼   ► It sounds ridiculous. That's a lot of time

00:03:12 ◼   ► I don't know if he needed to do it as much as he did

00:03:14 ◼   ► I feel like maybe a thousand would have sufficed but he went all the way to 10,000

00:03:19 ◼   ► and it is horrific. It just started playing in my ears when I clicked the link and it is just a very very very long

00:03:27 ◼   ► singular note is what it sounds like and then at one point it changes and it's another very very very long singular note.

00:03:32 ◼   ► Yes, I'm listening through my headphones now and this is extraordinarily unpleasant.

00:03:40 ◼   ► It doesn't have the majesty that Jurassic Park does really, which is a shame.

00:03:47 ◼   ► Maybe somebody could try and slow down an episode and see how that sounds maybe our voices are more melodic than our jingles

00:03:55 ◼   ► No, that's that's going to be that's going to be way worse

00:03:58 ◼   ► But yes, this is definitely the first slow music that I do not enjoy. I do not enjoy this

00:04:04 ◼   ► It sounds like an alarm

00:04:06 ◼   ► Kyle I appreciate your work just I do not appreciate the outcome, but there's nothing you could have done about that

00:04:15 ◼   ► That's our fault really. Yeah

00:04:17 ◼   ► And we made a horrible mistake last episode.

00:04:21 ◼   ► Did we? Did we really, Myke? I know what you want to talk about. You want to talk about the lingua franca thing.

00:04:25 ◼   ► Yep. Not French.

00:04:29 ◼   ► Which I have to say I enjoyed the all-over-the-board nature of it.

00:04:33 ◼   ► Because we originally got some corrections from people saying, "Oh, you idiots,

00:04:37 ◼   ► it's not French. That phrase is in Italian."

00:04:41 ◼   ► But then as these things happen, as the day goes on, we start hearing from other people that

00:04:45 ◼   ► "Oh no, it's Latin, no it's Portuguese, no it's Polish"

00:04:49 ◼   ► Just everything across the board except French

00:04:53 ◼   ► All of them, all of the languages Lingua Franca is correct in except for French

00:04:57 ◼   ► Right, and I was just curious to see what the

00:05:01 ◼   ► actual answer is, and yes, it is

00:05:05 ◼   ► pretty much, like the phrase is in Italian

00:05:09 ◼   ► and it is not in reference to French language

00:05:13 ◼   ► It is in reference to a language used around the Eastern Mediterranean Sea, according to Wikipedia,

00:05:20 ◼   ► during the 18th century as like a common language for commerce and diplomacy

00:05:26 ◼   ► that had a whole mix of a bunch of other languages in it.

00:05:30 ◼   ► So this is what this is referring to. It's not French.

00:05:33 ◼   ► I'm going to go out on a limb and just say there's no way we could have known that.

00:05:36 ◼   ► I mean, we obviously could have known that. That is a thing that is knowable.

00:05:39 ◼   ► It's if this is not this is not like some philosophical question about the fundamental nature of the universe that might be unknowable

00:05:46 ◼   ► Do you survive being transported in a Star Trek transporter for example possibly unknowable?

00:05:51 ◼   ► This is definitely a thing that we could have known but we just didn't we just didn't all right now

00:05:55 ◼   ► I've got to ask you. What do you think about that?

00:05:56 ◼   ► Do you think that people that in a Star Trek transporter stay alive or do you think they're like broken up into pieces?

00:06:02 ◼   ► It's a brand new person. No, obviously they die every time every time they die. Yeah, I think that too you agree with me great

00:06:08 ◼   ► So we're not gonna have a big argument about it.

00:06:10 ◼   ► We can let that happen on the Reddit. Like, the Reddit can do that now.

00:06:13 ◼   ► We have just put that out there for debate.

00:06:15 ◼   ► I will just throw in very slightly that this is seriously one of the few questions that really does haunt me sometimes when I think about it a little bit.

00:06:22 ◼   ► Because I think the answer might be unknowable and then that says like, "Wait, what do you mean that there might be an unknowable question?"

00:06:27 ◼   ► But anyway, we're not really gonna get into that now because we have plenty to talk about as it is in the show notes.

00:06:32 ◼   ► Like the rule of two. All of the feedback, reading through all the Reddit stuff about this has been glorious.

00:06:37 ◼   ► glorious. I think my favorite question though comes from Alistair and Alistair asks what about wives or husbands, of course,

00:06:44 ◼   ► but what about partners, Gray? Do you not need two partners to have one partner?

00:06:48 ◼   ► How does this work? I need to know.

00:06:51 ◼   ► Well, I

00:06:54 ◼   ► mean ideally what you would want to do is back up your wife, right? Like I would love a backup of my wife

00:07:01 ◼   ► Like just like I would love a backup of myself, but we're not in that we're not in that scenario right now

00:07:07 ◼   ► This is once again. We've rapidly gone back to Star Trek world and what is possible and what is not possible, but yes

00:07:14 ◼   ► Humans are in a situation where there's only one of you. What about a twin?

00:07:20 ◼   ► No, but those are different people Myke. I'm not sure if you're aware but it means are actually different people. Huh? Okay

00:07:27 ◼   ► Yeah, it's amazing, isn't it?

00:07:29 ◼   ► They look just the same though.

00:07:31 ◼   ► There actually was in my high school one set of identical twins that I never realized existed until my senior year when I saw the two of them in the same place.

00:07:39 ◼   ► And then my mind was blown. It was like, "Oh wow!"

00:07:41 ◼   ► I thought there was just one of you, but there are two of you.

00:07:43 ◼   ► I thought you were just around a lot.

00:07:45 ◼   ► Basically that is what I thought. But then I discovered my senior year that I was an idiot.

00:07:49 ◼   ► But yeah, so ideally you would like to back yourself up because there's only one copy of me if I get hit by a truck

00:07:55 ◼   ► Like this is what death is, you know, there's no backup. There's no redundancy

00:07:58 ◼   ► And so of course if my wife dies or anyone's partner dies, you don't have a backup of that person and that's why yes

00:08:05 ◼   ► Unfortunately with human life we are in a one is none

00:08:08 ◼   ► Situation and also, you know morals

00:08:12 ◼   ► Right, you don't have to two partners because they're your morals to only have one part

00:08:18 ◼   ► Did you ever see Big Love, Myke?

00:08:20 ◼   ► No.

00:08:20 ◼   ► Ah.

00:08:21 ◼   ► Big Love was this show on HBO, I want to say, a while back, which is a drama about a polygamous Mormon family.

00:08:31 ◼   ► And it was very good for the first two seasons, I would say. After that it went downhill very fast.

00:08:37 ◼   ► But I used to watch that show and I just thought I could never be polygamous, mainly because I'm not a good people person.

00:08:47 ◼   ► And I find having a single partner seems complicated enough, but having two or three partners

00:08:53 ◼   ► This is one of the like when you graph it out on a piece of paper the number of relationships now between

00:08:58 ◼   ► Three people as opposed to just between two people. It's way too complicated

00:09:02 ◼   ► So I used to watch that show and just think I could not be polygamous simply because of the stress of it all it would

00:09:09 ◼   ► Just be way way too high of an anxiety situation. So no polygamy for me

00:09:16 ◼   ► I'm not a people person. I didn't get any of the references for Rule of Two.

00:09:19 ◼   ► There are many and I didn't get any of them.

00:09:23 ◼   ► It just felt like I was, that Gray was just talking to me and giving me some some sage advice.

00:09:29 ◼   ► That's just how I took it.

00:09:31 ◼   ► Obviously the the most poignant of the references is to Star Wars. Right.

00:09:36 ◼   ► With, and I did some some googling on this and the idea being the master and apprentice and the Sith

00:09:43 ◼   ► That the apprentice is always ready to take the place of the master and then they get their own apprentice. So there's always two

00:09:49 ◼   ► It's two Sith. There's two Sith. I would love to know from the lore nerds

00:09:55 ◼   ► when was the the exact phrase the rule of two first used in Star Wars because I

00:10:01 ◼   ► Have a feeling this was a relatively recent edition. It was in one of the books

00:10:05 ◼   ► It was to a pair of Sith that I'd never heard of hmm, you know, okay

00:10:11 ◼   ► That makes sense because I was thinking I know for a fact that was not in the original movies

00:10:16 ◼   ► It might have been in the prequels, but I wasn't really paying a whole lot of attention because they're so boring

00:10:21 ◼   ► Yeah, see that's why I didn't get it because I've never indulged anything Star Wars outside of the movies

00:10:26 ◼   ► I've never looked into any of the books or any of the law or anything like that. I've merely just seen the movies

00:10:31 ◼   ► Yes

00:10:32 ◼   ► But so I'm pretty sure that the the origin of this phrase the rule of two as far as I know

00:10:38 ◼   ► comes from the military and it seems that a few people on the reddit backed me up on this one

00:10:43 ◼   ► And I just think Lucas stole it for Star Wars because it sounds nice

00:10:47 ◼   ► but yes

00:10:48 ◼   ► the the full thing in the military as far as I'm aware is that it's you say that three is two two is one one is

00:10:54 ◼   ► None and that this comes from vital equipment

00:10:58 ◼   ► So the idea is like say you're setting up a military base somewhere and you need electrical power for your base

00:11:04 ◼   ► you need to have three electrical generators because if one of them is, say, sabotaged, now you have

00:11:12 ◼   ► two electrical generators, and you need that backup system where each is backing up the other one

00:11:18 ◼   ► while you are replacing and/or fixing the third one. So that's the idea of like the optimal trade-off for

00:11:26 ◼   ► stability without

00:11:28 ◼   ► incredible redundancy is three is two, two is one, and one is none. And I just love saying it because it's fun.

00:11:34 ◼   ► I've been thinking a lot about it though as I think many people have and just considering in my life

00:11:40 ◼   ► How I need to now let just duplicate everything. Yeah, what are you gonna duplicate Myke?

00:11:44 ◼   ► Well, I've I've been thinking a lot about my equipment

00:11:47 ◼   ► That I use and thinking how I need to now have I already have two

00:11:52 ◼   ► So now I feel like I need to have three like I have it

00:11:54 ◼   ► I have like a backup of all my equipment. I have a microphone

00:11:58 ◼   ► and I have some kind of USB interface

00:12:01 ◼   ► and I have a different computer in my closet.

00:12:05 ◼   ► So I'm now thinking that I need to now buy another one

00:12:07 ◼   ► of all of those things.

00:12:09 ◼   ► So I end up with three.

00:12:10 ◼   ► - I would suggest that might be,

00:12:12 ◼   ► that might be a little bit of overkill.

00:12:14 ◼   ► - Well, this is what you've done.

00:12:17 ◼   ► So eventually you'll tell me four is three

00:12:19 ◼   ► and then I'll just be screwed.

00:12:21 ◼   ► - Yeah, this is actually,

00:12:22 ◼   ► I'm doing a long con on you right now,

00:12:24 ◼   ► which is to see how much equipment

00:12:26 ◼   ► can I make Myke purchase?

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00:14:10 ◼   ► So Myke, how are you feeling today?

00:14:14 ◼   ► I'm jet lagged. This is in the whole veil of this podcast. It's basically about jet

00:14:19 ◼   ► like and I am currently experiencing that. I came back from America yesterday.

00:14:24 ◼   ► Yesterday? Yesterday. Oh what time did you wake up this morning then? I woke up at

00:14:30 ◼   ► 10 a.m. mm-hmm when I was intended to wake up at 8. That didn't go very well.

00:14:35 ◼   ► Nope. Basically we me and Adina had set alarms. They did not help.

00:14:41 ◼   ► Futile. Futile. Yes. Well I don't even know why we bothered. When you're coming from the West

00:14:47 ◼   ► West Coast, you just f*cked, right? There's no way around that. West Coast back to London.

00:14:53 ◼   ► Yeah.

00:14:54 ◼   ► Good luck buddy, it is always terrible.

00:14:56 ◼   ► I was even bad flying out this time. The day after we arrived, the next morning I woke

00:15:01 ◼   ► up at four and couldn't go back to sleep.

00:15:04 ◼   ► Wait, the day when you arrived in Portland.

00:15:06 ◼   ► In Portland, yeah. I woke up at 4am and then Adina woke up at like 4.30 so we just woke

00:15:12 ◼   ► up, right? It was taking a long morning, looking out the window at the people, getting ready

00:15:16 ◼   ► for their day and stuff like that, it was fun. Then the next day I woke up at 5, then

00:15:21 ◼   ► 6, then 7, then 8, and then the last two days I was fine. Why does that happen? And I've

00:15:29 ◼   ► come back and I'm all over the shop again. Like we were, basically we were awake until

00:15:33 ◼   ► like 2am and then we both woke up at like 3.30. Why does that happen? And then I managed

00:15:41 ◼   ► to sleep until what was supposed to be 8 and then ended up to be 10.

00:15:46 ◼   ► The question always with Jetlag is, was it worth it for your XOXO conference?

00:15:52 ◼   ► It was.

00:15:53 ◼   ► Yeah, I mean, you know, it's a minor annoyance, really, when the whole trip was fantastic.

00:15:58 ◼   ► I had a great time.

00:15:59 ◼   ► We had a great time.

00:16:01 ◼   ► I liked having Indina with me to the first conference, like, or thing like this that

00:16:04 ◼   ► she's been to with me.

00:16:05 ◼   ► So she got to meet a bunch of my friends.

00:16:08 ◼   ► And I and it was a worthwhile experience for both of us, for sure.

00:16:12 ◼   ► So explain XOXO because even I'm not entirely sure about my - here's my impression from

00:16:17 ◼   ► the outside. XOXO, like even the name, okay so it's all like hugs and kisses, and it's

00:16:24 ◼   ► a bunch of like hipsters who get together in Portland to talk about their artisanal

00:16:32 ◼   ► creations of some kind to each other, and there's hugs and kisses. Is that the conf-

00:16:37 ◼   ► like is that what it is? How wrong am I?

00:16:40 ◼   ► In a nutshell, kind of, yes.

00:16:42 ◼   ► Kind of, okay.

00:16:43 ◼   ► Yeah, so it started four years ago as a Kickstarter project and it's set up by two guys, Andy

00:16:49 ◼   ► Bayo and Andy McMillan, who have both been around on the internet for a long time.

00:16:54 ◼   ► Like Andy Bayo is the guy in charge of waxy.org and upcoming and stuff like that.

00:16:58 ◼   ► Oh, okay, yeah.

00:16:59 ◼   ► Yeah.

00:17:00 ◼   ► And so basically they wanted to just see if they could have a festival/conference in Portland.

00:17:06 ◼   ► So they did a Kickstarter project for it

00:17:08 ◼   ► and everybody who backed it got a ticket, right?

00:17:10 ◼   ► And it did really well and then they've,

00:17:12 ◼   ► I went to the second one, so two years ago.

00:17:15 ◼   ► - Okay. - And loved it.

00:17:16 ◼   ► Absolutely loved it.

00:17:17 ◼   ► And then I couldn't go to the last one

00:17:19 ◼   ► because I just quit my job.

00:17:21 ◼   ► So I went back this year and it's basically,

00:17:25 ◼   ► it is both a conference and a festival.

00:17:27 ◼   ► They have two days of the conference

00:17:29 ◼   ► where they have independent creators,

00:17:31 ◼   ► as you kind of summed up,

00:17:34 ◼   ► talk about the stuff that they make, right?

00:17:36 ◼   ► So this is like bloggers and cartoonists

00:17:39 ◼   ► and artists and musicians.

00:17:43 ◼   ► They give talks about the stuff that they do.

00:17:45 ◼   ► They have podcasts as well.

00:17:47 ◼   ► Then also around these two days,

00:17:48 ◼   ► in the evenings and on the other side,

00:17:50 ◼   ► they have what they call the festival part,

00:17:53 ◼   ► where they have people do what they call story,

00:17:55 ◼   ► which is basically podcasts on stage.

00:17:58 ◼   ► They had Reply All there this year.

00:18:00 ◼   ► They do music, so they put on a night of music.

00:18:03 ◼   ► They do a video game, so they curate some video games,

00:18:06 ◼   ► and they do some board games as well. So they bring those in, like they curate a list and

00:18:11 ◼   ► then people play them during the time. So you can buy a festival pass which is just

00:18:15 ◼   ► that stuff or you can get the conference pass which is everything, so the talks and all

00:18:19 ◼   ► of the stuff around it. And effectively it is very, like everybody is very emotional

00:18:26 ◼   ► by the end because it's a lot of people being, like talking about themselves and kind of

00:18:31 ◼   ► telling their stories and everybody there is either A) an independent creator

00:18:36 ◼   ► of some kind or B) wants to be. I remember when I went the first time I

00:18:41 ◼   ► just wanted to quit my job the next day and this time I felt really good and

00:18:45 ◼   ► vindicated in my choices but also terrified because there are people that

00:18:48 ◼   ► are telling stories about the stuff that has gone wrong and you know like all of

00:18:53 ◼   ► these things it was really good this time so because a bigger group of my

00:18:55 ◼   ► friends were there so lots of my friends had made the trip out so it was really

00:19:00 ◼   ► nice to hang out with people and see people and I did that was actually the best part of it for me

00:19:04 ◼   ► really was just hanging out with my friends um no and then you know seeing some great talks and

00:19:10 ◼   ► going to see some of the video game stuff and some of the music stuff and it was a really nice venue

00:19:15 ◼   ► they uh they actually put all the talks on inside of an old high school which had now been converted

00:19:21 ◼   ► into like a co-working space which was a fantastic venue because they had this great auditorium also

00:19:28 ◼   ► like they had the outside area, like the grass area, where they had like benches and food trucks

00:19:32 ◼   ► and a stage where they had music on all the time, and they had free beer and free soda

00:19:36 ◼   ► and free coffee for the whole weekend. Sounds pretty good. It's really

00:19:40 ◼   ► good fun, actually. I had a really, really great time. I recommend it, Gray.

00:19:44 ◼   ► Splitting it up like that is good, because on the occasions I get

00:19:48 ◼   ► conference invitations, it's always about, "Well, who else is going to the conference?"

00:19:52 ◼   ► Yep. Right? It's like if I know a bunch of people going to the conference, I am way more

00:19:56 ◼   ► likely to go to the conference and say, "Oh, what is this conference about? Ah,

00:19:59 ◼   ► whatever, like a bunch of people I know are going, so maybe I'll go." But then the

00:20:04 ◼   ► problem with conferences is often this feeling of, "Oh, we're just

00:20:08 ◼   ► overbooked and watching talks all the time," and you feel like, "Oh, well, this is

00:20:12 ◼   ► now this conflict because I came here for the people and I have spent two days

00:20:16 ◼   ► just watching a whole bunch of people give talks in a seat." So that sounds

00:20:20 ◼   ► really good the way XOXO breaks it up and has two days of free playtime for adults to

00:20:27 ◼   ► just socialise and hang out with each other. Like that sounds really good.

00:20:30 ◼   ► The first day, the Friday, is actually called social. And they arranged a bunch of meetups.

00:20:36 ◼   ► Like I spent a bit of time at the podcasters meetup. So there were a bunch of people who

00:20:40 ◼   ► either made podcasts or were fans of podcasts. I had quite a few Cortex listeners come up

00:20:45 ◼   ► to me. There was one guy, Stu, who came up to me to tell me that I blew his mind about

00:20:48 ◼   ► the ear rumbling thing. He just came up to me and was like "I can do that in my ears

00:20:54 ◼   ► too!" and I was like "I know what you're talking about!" So yeah that was a lot of

00:20:58 ◼   ► fun. But yeah it's a great festival and it is more like it has more of that festival

00:21:04 ◼   ► feeling especially this one because they had this like permanent grounds area with like

00:21:09 ◼   ► a bunch of benches and stuff so I actually spent more time like just spending time with

00:21:14 ◼   ► people than actually attending the talks which was different for me but I loved that.

00:21:18 ◼   ► definitely sounds like an excellent conference. And I have been to only one conference which

00:21:25 ◼   ► was my first conference that was a bit freeform like that and it was an amazing experience.

00:21:32 ◼   ► So I feel like, "Huh, alright, XOXO at least it's on my radar then maybe for the future."

00:21:36 ◼   ► It sounds like they've done it in an interesting way.

00:21:38 ◼   ► I really recommend it. Because the venue, the area being Portland is great. There's

00:21:45 ◼   ► food, great drink, there's loads of stuff to do there. And so me and Idina just had

00:21:49 ◼   ► a great time. And then we stayed for a couple of days afterwards, we saw the Foo Fighters

00:21:53 ◼   ► on Monday, which was brilliant, because Dave Guarrel had broken his leg and I had tickets

00:21:58 ◼   ► to see him in London. And they had to cancel the tour, like for those dates. So we randomly

00:22:05 ◼   ► happened upon the fact that they were playing a show on the Monday in Portland and we bought

00:22:08 ◼   ► tickets and that was great. And then we just hung around a bit when us everybody had left,

00:22:14 ◼   ► which is nice because it gave us a couple of days to kind of just relax.

00:22:17 ◼   ► Because those things, whilst they are, I mean, it sounds like it's just, hey,

00:22:20 ◼   ► it's just a lot of fun with your friends.

00:22:21 ◼   ► They can be very like draining just because there's so much stuff happening all

00:22:25 ◼   ► the time, you know?

00:22:26 ◼   ► Oh yeah. Yeah. I find those things exhausting. My wife knows if I come back from

00:22:30 ◼   ► a conference, I cannot speak for a couple of days.

00:22:33 ◼   ► Like it's a ton of fun,

00:22:35 ◼   ► but it's because it's so much fun constantly for four days. It exhausts you.

00:22:39 ◼   ► It drains all of the chemicals in your brain that are related to socializing and conceptualizing the minds of other people.

00:22:47 ◼   ► It's like, "I'm sorry, I'm tapped out, I'm unable to speak. This is just over."

00:22:52 ◼   ► So I guess I only have two questions then, which is one, is there much hugging at xoxo?

00:22:59 ◼   ► Yes.

00:23:00 ◼   ► Okay, there's much hugging.

00:23:01 ◼   ► I mean, it's all consensual hugging.

00:23:03 ◼   ► Okay.

00:23:04 ◼   ► You know, someone's not just gonna like appear behind you and hug you.

00:23:08 ◼   ► I've had that happen and it is disconcerting.

00:23:12 ◼   ► Just like in the street or was it somebody

00:23:16 ◼   ► you knew? No, it's like surprise fan backwards

00:23:20 ◼   ► hugging and it's like "Oh hi, not really appreciated but thanks!"

00:23:24 ◼   ► But then I guess my second question, did you take Adina

00:23:28 ◼   ► to a supermarket or a Walmart? Because I know from talking to you that this was

00:23:32 ◼   ► on the list of things. Did you take her to a gigantic store? It's incredibly

00:23:36 ◼   ► difficult to find those in Portland. This is what I was thinking, because Portland is like the anti-box

00:23:42 ◼   ► store land. You are in the wrong city for gigantic Americana. Yep, and so it was basically impossible

00:23:50 ◼   ► to find stuff like that. We did have a lot of like the American experience which is basically tied up

00:23:55 ◼   ► in food, but to find those kinds of things was actually really difficult. You got to go to

00:24:02 ◼   ► North Carolina for gigantic box stores. Yeah, I hear about that. Like the stores inside

00:24:06 ◼   ► the stores? Yep, yeah. Banks and Walmarts. Oh, God. Any lessons from XOXO that you want

00:24:12 ◼   ► to talk about? I think the main one that I took away was just considering the change

00:24:18 ◼   ► in advertising and how that can change over time. Like, they had a lady called Heather

00:24:25 ◼   ► Armstrong and she is known as Deuce on Twitter and she was kind of the premier

00:24:32 ◼   ► mummy blogger she kind of started all of that and she had a really really great

00:24:37 ◼   ► talk about her pulling away from the industry because of a lot of the

00:24:44 ◼   ► sponsored content stuff it's like when a company comes to you and they're like

00:24:48 ◼   ► can you write this about us we'll take you away for this weekend and then they

00:24:52 ◼   ► approve it and all that sort of stuff and she actually was responsible for some big

00:24:56 ◼   ► changes in that realm.

00:24:57 ◼   ► I won't spoil her talk because XOXO do put out the videos at some point so I don't want

00:25:01 ◼   ► to spoil it but it did make me think about how I just need to be aware of changing tides

00:25:07 ◼   ► in advertising because a lot of my business is dependent on advertising and we love our

00:25:11 ◼   ► advertisers and we love working with them but we love working with them in the way that

00:25:16 ◼   ► things are currently done.

00:25:17 ◼   ► Right.

00:25:18 ◼   ► I don't want a company to come and be like,

00:25:20 ◼   ► "Hey, would you like to make an episode about this

00:25:24 ◼   ► "and we'll pay you?"

00:25:25 ◼   ► I've had companies that we don't work with contact me

00:25:28 ◼   ► about that kind of stuff.

00:25:29 ◼   ► And I'm like, "No, you're right."

00:25:31 ◼   ► "Would you like to talk about fishing?"

00:25:33 ◼   ► No, not today.

00:25:35 ◼   ► So, it's just about thinking about those things,

00:25:37 ◼   ► seeing how the industries go,

00:25:38 ◼   ► and also just considering me about the way

00:25:40 ◼   ► that I make money and thinking about that in the long term,

00:25:44 ◼   ► 'cause that's obviously an important thing.

00:25:45 ◼   ► So, it was just interesting to see people

00:25:47 ◼   ► that will much further down the line in their path

00:25:50 ◼   ► and considering how I should be looking at my path

00:25:56 ◼   ► over the next 10, 15, 20 years.

00:25:59 ◼   ► - Sounds like it was worthwhile.

00:26:00 ◼   ► - Oh, most definitely.

00:26:01 ◼   ► - Worth the jet lag.

00:26:02 ◼   ► - Yes, oh, well, yes.

00:26:06 ◼   ► I thought about it for a second and yes.

00:26:09 ◼   ► My main thing that I came away with

00:26:11 ◼   ► is just about how there are things

00:26:13 ◼   ► that you can't be prepared for.

00:26:15 ◼   ► So you should just be prepared for something,

00:26:19 ◼   ► if that makes sense.

00:26:20 ◼   ► Like, you can't always be prepared

00:26:22 ◼   ► for the stuff that's gonna happen,

00:26:23 ◼   ► so you can't plan for it,

00:26:25 ◼   ► but you just need to make sure you have good plan Bs.

00:26:28 ◼   ► At all times.

00:26:29 ◼   ► - Yes, I will completely,

00:26:31 ◼   ► I will completely agree with that.

00:26:33 ◼   ► - 'Cause you can't prepare for everything,

00:26:35 ◼   ► 'cause you can't know what's gonna happen.

00:26:36 ◼   ► But if you have a good plan B

00:26:38 ◼   ► that could affect many different areas, then good.

00:26:41 ◼   ► And currently, I don't have that.

00:26:43 ◼   ► And I'm happy with that right now,

00:26:46 ◼   ► but it's just something I need to think about.

00:26:47 ◼   ► - Yeah, I think that that's definitely

00:26:49 ◼   ► a good piece of advice.

00:26:50 ◼   ► It's not exactly a plan B,

00:26:51 ◼   ► but it is a bit of the fallback,

00:26:52 ◼   ► is part of the reason why I have an email list

00:26:55 ◼   ► to notify my subscribers from YouTube.

00:26:58 ◼   ► It feels like, oh, I don't know what is gonna happen

00:27:00 ◼   ► at YouTube on any particular day.

00:27:03 ◼   ► Like, I can't plan for particular problems,

00:27:06 ◼   ► but the email list is a general backup solution

00:27:10 ◼   ► for lots of potential problems,

00:27:12 ◼   ► even if I don't know the exact shape of them.

00:27:16 ◼   ► So yeah, I'm definitely on board with being aware

00:27:19 ◼   ► of things might change and how can you be prepared

00:27:23 ◼   ► for changes that you don't know about.

00:27:25 ◼   ► Which is very hard to do, it's very hard to do.

00:27:28 ◼   ► But it is something to definitely think about.

00:27:30 ◼   ► - All right, so iOS 9 is now out.

00:27:32 ◼   ► - Yay!

00:27:33 ◼   ► - So I assume you have it installed on all of your devices.

00:27:36 ◼   ► Did that take about a week to do?

00:27:38 ◼   ► Probably, right?

00:27:39 ◼   ► Go around, do it all, you have to get in a car,

00:27:41 ◼   ► Drive to the safe, unlock the safe, get out the iPad from the safe.

00:27:45 ◼   ► Install it. No mic. No?

00:27:49 ◼   ► Although, to be fair, I do gather up all the things in the house

00:27:53 ◼   ► when the operating system has been released. And it is a bunch of devices

00:27:57 ◼   ► because it's all of my stuff, plus it's all of my wife's stuff. Bring the things!

00:28:01 ◼   ► Yeah, and it's just kind of easier to just have me

00:28:05 ◼   ► update them all at once and to just do it, otherwise you feel like you'd be annoyed

00:28:09 ◼   ► over time about updating everything. But no, not everything has been updated yet because

00:28:15 ◼   ► there is my Office iPad and I haven't been to the Office yet. So that one still has to

00:28:21 ◼   ► be updated. But other than that, everything is now on iOS 9 and I am very happy that it is

00:28:28 ◼   ► officially out and I'm not running the betas anymore.

00:28:31 ◼   ► All right, so you've been running the betas for a while, like I had, and we've spoken about it a little bit

00:28:37 ◼   ► when the betas were announced, but have you had any thoughts or feelings about

00:28:42 ◼   ► iOS 9 and how it helps you work on that?

00:28:45 ◼   ► Well, so here's the thing. The beta was a really

00:28:49 ◼   ► frustrating experience in some ways because it's like, "Oh, look at all these cool

00:28:53 ◼   ► things iOS 9 can do."

00:28:55 ◼   ► Except it can only do them with Apple's built-in apps.

00:29:00 ◼   ► And so I felt there were many things that I would want to do, like for example

00:29:04 ◼   ► writing a script while having a web page open

00:29:07 ◼   ► that I couldn't do because the programs were just not compatible.

00:29:11 ◼   ► It's like, unless I'm writing in Notes and I'm using Safari, I can't do this.

00:29:15 ◼   ► And I wasn't going to use Notes to be writing my scripts. That would be just craziness.

00:29:19 ◼   ► So iOS 9 is out now, and finally, finally, we can use apps

00:29:23 ◼   ► the bit like actual third-party apps side-by-side

00:29:27 ◼   ► once the developers update them. And I like it so far

00:29:31 ◼   ► that some of the things that I was doing, but it's still frustrating just waiting for people

00:29:35 ◼   ► update and the thing I'm really worried about is my go-to markdown editor of

00:29:42 ◼   ► choice is editorial which I absolutely love but I cannot help but remember that

00:29:47 ◼   ► last year it took almost a year for that app to get updated to the iPhone 6 plus

00:29:54 ◼   ► size and that was extremely frustrating trying to use that on my phone and so

00:30:00 ◼   ► I'm just wondering like how long is it going to be before this gets updated to

00:30:04 ◼   ► be able to use it side by side with other things. So I feel a bit like right now my

00:30:10 ◼   ► go-to editors are editorial and bi-word. And I'm just waiting to see who updates to iOS

00:30:15 ◼   ► 9 first, and I will just use them to write scripts and to work with something on the

00:30:19 ◼   ► side of the screen. Whoever gets there first, that's what I'm going to be using for the

00:30:24 ◼   ► foreseeable future.

00:30:25 ◼   ► Yeah, I'm in this moment as well. So my thing is Google Drive apps like Docs and Sheets

00:30:34 ◼   ► and mailbox. They're like the ones that I'm really waiting on still.

00:30:37 ◼   ► And I don't have confidence in any of them.

00:30:41 ◼   ► Yes. It's funny you mentioned that because I don't use the Google apps except

00:30:46 ◼   ► for this very show because you use Google docs and

00:30:51 ◼   ► I was preparing for the show earlier today and the crazy way I

00:30:56 ◼   ► do this is I have my iPad out.

00:30:58 ◼   ► I opened up our show notes on the iPad and I'm going through things and I like,

00:31:02 ◼   ► I want to make notes for myself about like little points that we're going to discuss

00:31:06 ◼   ► or I want to look at some of the links that you put in the show notes.

00:31:09 ◼   ► And I was aware like, "Oh, okay, this is a perfect time where I could be doing stuff

00:31:12 ◼   ► side by side and Google Docs doesn't yet support the side by side thing."

00:31:17 ◼   ► And so I wanted to be able to have a little story about how, "Oh yes, I was preparing

00:31:20 ◼   ► for the show using the side by side thing."

00:31:21 ◼   ► But it just, it wasn't doable at this stage yet.

00:31:25 ◼   ► And so this is that frustrating transition period that always happens when Apple does

00:31:30 ◼   ► something new of waiting for the apps to update, whether it's the retina screen or

00:31:35 ◼   ► it's the larger phone or it's the larger phone again or now we're going to go

00:31:40 ◼   ► through this with the 3D touch on iOS devices in the future presumably like

00:31:46 ◼   ► there's always these transition phases that you're waiting to get

00:31:49 ◼   ► through and this is this is where we are right now and so I find myself sometimes

00:31:55 ◼   ► forgetting that I can do the split screen thing because not everything that

00:31:59 ◼   ► I want to use can do it.

00:32:01 ◼   ► But I will say that the place where it is most useful

00:32:04 ◼   ► and most glorious is with being able

00:32:07 ◼   ► to pull Instant Messenger over on the side.

00:32:09 ◼   ► Because Instant Message conversations,

00:32:11 ◼   ► it's always so ambiguous when they end

00:32:13 ◼   ► and it's irritating to be flipping back and forth

00:32:16 ◼   ► between iMessage and whatever it is you're doing.

00:32:19 ◼   ► And so a couple of times now I've been like reading

00:32:21 ◼   ► something in iBooks and someone wants to talk to me

00:32:24 ◼   ► and it is great to be able to pull over

00:32:27 ◼   ► the instant message conversation and just have it there on the side.

00:32:30 ◼   ► Or like I'm browsing the web and have it there on the side.

00:32:33 ◼   ► So that that is practically the most useful thing so far.

00:32:36 ◼   ► But I just I just can't wait until my whole writing research workflow has the

00:32:41 ◼   ► necessary components to do the side by side thing. That's, I am just,

00:32:45 ◼   ► I cannot wait and just crossing my fingers and hoping a markdown editor supports

00:32:50 ◼   ► this very soon.

00:32:51 ◼   ► See that's me.

00:32:52 ◼   ► It was what I love that Slack updated last night as we record this to include their split

00:32:58 ◼   ► screen.

00:32:59 ◼   ► Oh, that's great.

00:33:00 ◼   ► That's great.

00:33:01 ◼   ► That makes me very happy because I use Slack so much for my messaging.

00:33:04 ◼   ► But I'm now basically I just need Google to get their act together and update Chrome,

00:33:11 ◼   ► which I'm currently using on my iPad still, their apps, their like Google Docs apps and

00:33:17 ◼   ► my email app mailbox.

00:33:19 ◼   ► Once they're done, then that's enough for me.

00:33:21 ◼   ► I'm happy then.

00:33:22 ◼   ► They're the things that I do the most, but I'm just unconvinced that any of the ones

00:33:27 ◼   ► I need the most are actually going to change.

00:33:31 ◼   ► This is the feeling of you are at the mercy of other companies to support the things that

00:33:35 ◼   ► you want.

00:33:36 ◼   ► You know who's always last to support anything?

00:33:38 ◼   ► Banks.

00:33:39 ◼   ► Yeah, my bank, well, one of the banks that I'm with just updated to the iPhone 6 layout.

00:33:45 ◼   ► Wow.

00:33:46 ◼   ► Like two days ago.

00:33:48 ◼   ► Really, really keeping it together there. Congratulations, Bank.

00:33:52 ◼   ► But I have to say, overall, I am pretty happy with iOS 9.

00:33:56 ◼   ► They've introduced new features, but it doesn't feel like

00:34:00 ◼   ► it was rushed in a gigantic buggy mess like iOS 7 was,

00:34:04 ◼   ► which was a real disaster for the first six months.

00:34:08 ◼   ► So iOS 9 feels like a nice compromise between new stuff

00:34:12 ◼   ► and stability so far. I have to say, I have been more

00:34:16 ◼   ► than I would expect with some of the app suggestion things.

00:34:21 ◼   ► So, as listeners will know, I have a million apps that are in folders that I just search for

00:34:26 ◼   ► by swiping down on the screen and typing.

00:34:29 ◼   ► And I thought, "Oh, it's gonna be a little bit gimmicky, this thing where they want to predict what app you're going to use."

00:34:34 ◼   ► I thought, "Oh, certainly it's just going to be my most four used apps up there all the time."

00:34:38 ◼   ► But I have to say, I've been pretty impressed with how many times I go to swipe down on the screen

00:34:44 ◼   ► and I intend to type, but the thing that I'm going to use is already there.

00:34:48 ◼   ► It seems that they're doing it relatively smartly, figuring out what time of day it is,

00:34:52 ◼   ► or whatever they're doing, it works much better than I would have thought it did.

00:34:57 ◼   ► So I have to say, I quite like that feature. That's been really good for me so far.

00:35:00 ◼   ► I like that. I don't like the news part.

00:35:03 ◼   ► Oh, okay! This took me forever to figure out, because it was driving me crazy

00:35:10 ◼   ► that if you swipe not from the top down but from the side over, it shows you news stories.

00:35:15 ◼   ► And I just felt like, I don't want to see this. I was getting really angry about it because I

00:35:20 ◼   ► couldn't figure out where to turn it off. But I did figure it out. Here's the trick to get rid of the

00:35:24 ◼   ► news. Like, great way to start a sentence. Here's a trick to eliminate the news. Yeah. And I mean,

00:35:31 ◼   ► I hate to say it, but the news, the headlines I kept seeing was like the worst example of the kind

00:35:37 ◼   ► of news that I don't want to hear about. I'm swiping over and it's like, "Oh, the latest on

00:35:43 ◼   ► the Republican primaries in the United States and plane crashes and a terrorist incident across the

00:35:49 ◼   ► world." It's like, I just don't need to see this stuff. I just don't need to see it.

00:35:53 ◼   ► So anyway, Botlight search under general settings. It lists all of this stuff. Now,

00:36:00 ◼   ► what you would think it would be, and what I foolishly thought it was, is turn off the news

00:36:06 ◼   ► option. I thought surely the news option is where you want this to go.

00:36:10 ◼   ► No. If you keep scrolling down, scrolling down, scrolling down, scrolling down,

00:36:13 ◼   ► there is this button which is labeled "Spotlight Suggestions." Now it's not the

00:36:19 ◼   ► series suggestions up at the top, but at the very, very bottom, the spotlight

00:36:23 ◼   ► suggestions button. Now I don't know why on earth this label is this, because as

00:36:29 ◼   ► far as I can tell, if you turn it off,

00:36:31 ◼   ► The only thing it removes is the news.

00:36:35 ◼   ► Everything else it'll still show you. It'll still show you results from your

00:36:39 ◼   ► documents, which is exactly what I want to be able to search files.

00:36:42 ◼   ► It'll still show you everything that you have turned on, but it seems to just not

00:36:47 ◼   ► fill that screen with something

00:36:49 ◼   ► if there are no results. That's my guess about what that button is. Like,

00:36:53 ◼   ► if you swipe over and there's space on the screen, it must have a fallback of

00:36:58 ◼   ► like,

00:36:58 ◼   ► Oh, just show whatever is the latest in the news.

00:37:01 ◼   ► So turning off that switch gets rid of the news.

00:37:05 ◼   ► That's how you make it go away.

00:37:07 ◼   ► It's very weird.

00:37:08 ◼   ► I cannot figure out why it's labeled that way.

00:37:12 ◼   ► Because I mean, I know you and I,

00:37:14 ◼   ► we've never really talked about it on the podcast,

00:37:15 ◼   ► but we both have this, a similar opinion

00:37:17 ◼   ► about like following the news on a day-to-day basis.

00:37:20 ◼   ► And in particular, like following the news

00:37:22 ◼   ► when I'm trying to do something else on my iPad,

00:37:25 ◼   ► like please, this is the last place

00:37:27 ◼   ► ever want to see the news. But surely we're not the only people who feel this way and

00:37:32 ◼   ► that is just the strangest place to make this change. So if anybody's looking to get rid

00:37:37 ◼   ► of the news, that's where you go. Spotlight suggestions.

00:37:41 ◼   ► And if anybody knows what else that's turning off, I would love to know.

00:37:45 ◼   ► Yeah, it must be doing something else. It can't be just that, right? It must be

00:37:49 ◼   ► other stuff it gets rid of. Because that wouldn't make any sense to label it that.

00:37:53 ◼   ► It wouldn't, but when I was playing around with it, I couldn't figure out what else it

00:37:59 ◼   ► was.

00:38:00 ◼   ► The news seemed to be the only thing that changed.

00:38:02 ◼   ► And so I'm happy, I can still search all my documents, I can still get everything that

00:38:05 ◼   ► I want, and I don't have anything that I don't want, and I just flip that switch.

00:38:09 ◼   ► Magic.

00:38:10 ◼   ► Magic.

00:38:11 ◼   ► Goodbye news!

00:38:12 ◼   ► I would have thought it was news, right?

00:38:13 ◼   ► That would make sense.

00:38:14 ◼   ► There's a button that says "News".

00:38:16 ◼   ► Well, the thing was, I was getting really furious because I flipped that news switch

00:38:21 ◼   ► And it's like, "Oh, I'm still hearing all about Donald Trump on my phone.

00:38:26 ◼   ► Like, why is this the case?"

00:38:28 ◼   ► And I was just getting really mad, like, "Don't tell me that there is no way to turn this off."

00:38:32 ◼   ► Like, there has to be a way to turn this off.

00:38:35 ◼   ► And yeah, that's where it was.

00:38:36 ◼   ► But I was going to tweet up a storm of fury if there was no way to remove the news.

00:38:41 ◼   ► Watch out, Apple.

00:38:43 ◼   ► Yeah, exactly.

00:38:45 ◼   ► At stock price, we'll go a-tumblin'.

00:38:47 ◼   ► Yeah, exactly, Apple.

00:38:49 ◼   ► Tim Cook with your millions of followers, watch out!

00:38:54 ◼   ► This episode of Cortex is also brought to you by Hover.

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00:41:32 ◼   ► The iPad Pro, Gray.

00:41:33 ◼   ► It's real.

00:41:35 ◼   ► I know we're going to upset people that don't want us to talk about Apple products, but...

00:41:39 ◼   ► No, this is the Apple show now.

00:41:41 ◼   ► This is what you've got today.

00:41:44 ◼   ► If you don't want to hear about Apple, you should just stop the show right now.

00:41:48 ◼   ► This is your warning.

00:41:50 ◼   ► There you go.

00:41:51 ◼   ► Now let's talk about Google.

00:41:53 ◼   ► Yeah, that'll show.

00:41:55 ◼   ► iPad Pro.

00:41:58 ◼   ► Is this what you were looking for?

00:42:00 ◼   ► So like if you are unaware we have like a 12 inch iPad with a it's incredibly powerful

00:42:06 ◼   ► We'll get to some of the other features that it has

00:42:08 ◼   ► Is this the kind of thing that you were looking for?

00:42:11 ◼   ► This was really interesting to watch during the Apple announcement to set the stage for this

00:42:15 ◼   ► I had released my most recent video the morning of the Apple event and

00:42:21 ◼   ► I spent all day kind of tracking and doing the normal stuff that I do on a release day

00:42:25 ◼   ► It's always very exhausting. But then at the end of the day I was like, oh this is timed so nicely

00:42:30 ◼   ► There's going to be a big Apple event and I sat down on the couch with my wife

00:42:34 ◼   ► We had some wine and we watched the Apple event live Wow in style

00:42:40 ◼   ► We did did do you know what happened? You mean with being on the plane and not being able to see it live? No, so

00:42:46 ◼   ► Massive diversion. Mm-hmm. We get to the airport

00:42:49 ◼   ► I check in and Adina is told she has to go and see somebody at the desk

00:42:53 ◼   ► Mm-hmm, so she goes to the desk and I'm kind of standing behind

00:42:57 ◼   ► Her like there's a gap between us like behind behind like the check-in agent and I can see her face and I watch her face

00:43:03 ◼   ► Change to a sad scared face. Mm-hmm

00:43:06 ◼   ► Air Canada would not let her fly through Vancouver because she has an American visa

00:43:11 ◼   ► Mm-hmm genuine reason they gave us if we needed to take a emergency landing in Canada

00:43:16 ◼   ► She wouldn't have a visa for Canada, right?

00:43:18 ◼   ► But we're going to Vancouver where you don't pass through Canadian customs you go through American customs in Vancouver

00:43:25 ◼   ► their own section of the airport for the US.

00:43:27 ◼   ► - Oh, I didn't know that.

00:43:28 ◼   ► - Yeah. - Makes sense.

00:43:29 ◼   ► - Yeah, but it doesn't help if you can't go.

00:43:32 ◼   ► - It doesn't help if you're doing

00:43:34 ◼   ► a forced landing in Alberta.

00:43:35 ◼   ► - Apparently, I mean, this logic is so mad.

00:43:38 ◼   ► It's like you have to get a visa

00:43:39 ◼   ► for every country you fly over?

00:43:41 ◼   ► That doesn't feel right.

00:43:42 ◼   ► So Air Canada wouldn't let her on no matter what we did.

00:43:46 ◼   ► So we had to basically run around the airport

00:43:49 ◼   ► and find another airline that would allow Adina to fly

00:43:53 ◼   ► and take a stopover somewhere in the US.

00:43:55 ◼   ► So we booked her on a flight with United.

00:43:57 ◼   ► So she had to go on her own, I had to go on my own,

00:43:59 ◼   ► and she went through San Francisco,

00:44:01 ◼   ► which meant that I arrived in Portland

00:44:02 ◼   ► like three hours earlier.

00:44:04 ◼   ► So I watched the Apple event on my own

00:44:06 ◼   ► in a hotel room waiting for her to arrive.

00:44:09 ◼   ► - Very sad.

00:44:10 ◼   ► - Yeah, it's very sad.

00:44:10 ◼   ► So that was how I watched it.

00:44:12 ◼   ► Very different to you with your lovely wife

00:44:15 ◼   ► and a glass of wine.

00:44:16 ◼   ► - Yeah, I was on my couch, reclined all the way,

00:44:19 ◼   ► feeling like, what an enjoyable thing to do

00:44:23 ◼   ► after a difficult day.

00:44:24 ◼   ► I had not been on any planes.

00:44:26 ◼   ► It was delightful.

00:44:28 ◼   ► - I had been on two planes.

00:44:29 ◼   ► (laughing)

00:44:31 ◼   ► - Sorry, Myke.

00:44:32 ◼   ► - Thanks, I appreciate you.

00:44:33 ◼   ► It's your concern that I look for the most in our friendship.

00:44:36 ◼   ► - Yeah, empathy and concern.

00:44:39 ◼   ► That's what you go to gray for.

00:44:41 ◼   ► - It's the foundations of our friendship.

00:44:44 ◼   ► - Well, normally when I watch the Apple events,

00:44:45 ◼   ► it's just like on my computer on the side

00:44:47 ◼   ► and I'm doing something else

00:44:48 ◼   ► or I'm just tweeting or whatever.

00:44:50 ◼   ► But this time I thought, you know what, Apple,

00:44:52 ◼   ► it's been a long day.

00:44:54 ◼   ► I'm just going to wait. I'm just going to hope for the iPad Pro.

00:44:58 ◼   ► And I'll just sit here expectantly hopeful

00:45:01 ◼   ► and see what you deliver. And Apple delivered

00:45:04 ◼   ► the iPad Pro, which I have to say I was quite surprised about.

00:45:08 ◼   ► I figured this wasn't going to be until October, but they did everything all at

00:45:11 ◼   ► once in a single show

00:45:12 ◼   ► and iPad Pro was there. So yes, we have bigger screen,

00:45:16 ◼   ► the most obviously visually different thing. There's a stylus,

00:45:19 ◼   ► there's a keyboard. It's an interesting device

00:45:23 ◼   ► and I cannot wait to see one in person

00:45:26 ◼   ► because with so many of these things, it's hard to judge them

00:45:30 ◼   ► until you have one in your hands. It's just like the Apple Watch. It's like you can

00:45:35 ◼   ► look at as many pictures of it or videos of it on somebody's wrist

00:45:40 ◼   ► and it's like your monkey brain says "I don't understand this until

00:45:44 ◼   ► I'm holding it in my paws" and then once it's in your paws you have a much better

00:45:47 ◼   ► sense of

00:45:48 ◼   ► "Okay, this is how it feels, this is the weight,

00:45:51 ◼   ► what does this object mean to me?

00:45:54 ◼   ► So I can't wait until it's in the stores

00:45:55 ◼   ► to actually take a look at it.

00:45:57 ◼   ► But nonetheless, I preordered it immediately.

00:46:00 ◼   ► Or sorry, I should say,

00:46:02 ◼   ► I am going to preorder it just immediately.

00:46:05 ◼   ► - You preordered it in your mind.

00:46:07 ◼   ► - Yeah, that's basically what happened there, right?

00:46:09 ◼   ► It's like, I'm already, as you talk about

00:46:12 ◼   ► in negotiation speak, I am past the sale.

00:46:15 ◼   ► I'm way past that in my mind.

00:46:17 ◼   ► - Took a look at your bank account,

00:46:19 ◼   ► siphoned off that money in your mind.

00:46:21 ◼   ► - Great. - It's already gone.

00:46:23 ◼   ► - What do you imagine doing on this?

00:46:25 ◼   ► Like, why do you want this?

00:46:27 ◼   ► Like, what is better than the current iPad Air 2

00:46:30 ◼   ► that you have?

00:46:31 ◼   ► - Okay, so there's a couple things.

00:46:32 ◼   ► We will leave aside the stylus for the moment,

00:46:34 ◼   ► about which there can be a whole conversation.

00:46:37 ◼   ► But even if the stylus didn't exist,

00:46:39 ◼   ► for me, the bigger screen is a selling feature.

00:46:43 ◼   ► Just to have a larger surface to work on

00:46:47 ◼   ► is an advantage for me.

00:46:48 ◼   ► And it's almost like, sometimes you hear computer programmers talk about this thing, that how

00:46:54 ◼   ► much of the program you can see on the screen when you're working on it is an important

00:47:00 ◼   ► factor to how easy it is to work on a computer program, and then as soon as stuff starts

00:47:04 ◼   ► scrolling off the screen, you are dealing with a very different problem.

00:47:09 ◼   ► And I feel like when I'm writing my scripts, there's a little bit of this, that the more

00:47:14 ◼   ► of the script I can see at once, it's just helpful to have a better overall sense of

00:47:20 ◼   ► the structure of what I'm trying to write.

00:47:24 ◼   ► Part of the problem is that I have always cranked up the text size on my iPads and anything

00:47:30 ◼   ► I ever write on to ludicrous size.

00:47:34 ◼   ► I just love to have the words really big.

00:47:37 ◼   ► I don't know why, but I have a hard time reading when things are what most people consider

00:47:42 ◼   ► to be normal sizes.

00:47:44 ◼   ► I want it to be like twice the size of normal size.

00:47:46 ◼   ► So I always crank up the text really big,

00:47:49 ◼   ► which means that on an iPad screen, I can see far less of the script than I could if I was a normal person.

00:47:56 ◼   ► So just straight out of the box, simply having a larger screen means I can see more of the text at once,

00:48:02 ◼   ► which is very helpful to me, because then I have a sense of like,

00:48:04 ◼   ► where have I come from in this script, and where am I going in this script?

00:48:08 ◼   ► And then of course you multiply that with, I do expect to be using more things side by side,

00:48:13 ◼   ► So bigger screen again helpful there. Even if it had no other features then oh Apple just made a bigger iPad

00:48:20 ◼   ► Here you go. I would still buy it without question. Now, can I ask you Myke? Mm-hmm

00:48:26 ◼   ► Are you gonna buy the iPad? I will buy it

00:48:29 ◼   ► Listen to that hesitation in your voice. Well, because I don't know if I want it. So let me explain

00:48:36 ◼   ► Now that's the reverse of how it normally works

00:48:39 ◼   ► Normally, it's you think, oh, I want it, but I'm not going to buy it for some reason.

00:48:44 ◼   ► But you're thinking you're going to buy it even though you don't want it.

00:48:47 ◼   ► So explain.

00:48:48 ◼   ► Well, I might want it.

00:48:50 ◼   ► So I have a recent love affair with the iPad again.

00:48:53 ◼   ► And I'm finding since I've been able to kind of pick and choose when and where and how

00:48:58 ◼   ► I work, the iPad fits back into my life again.

00:49:02 ◼   ► As I'm able to do more, I am able to do work from it.

00:49:05 ◼   ► I'm able to do it in situations where I might want to be relaxing at the same time.

00:49:09 ◼   ► Right? So not at my computer desk, you know, maybe outside or on sofa or something like

00:49:13 ◼   ► that. And I can do some simple work on here. Like accounting work and email, that kind

00:49:18 ◼   ► of stuff. Or reading Twitter, you know. It's kind of work I guess in a way.

00:49:22 ◼   ► I don't know if I could do more if it was bigger. Right? I don't know if that makes

00:49:29 ◼   ► me do bigger work, right? I don't know if that's what happens. But I like the idea of...

00:49:36 ◼   ► It's work, but bigger. It's just more work, right? That's how that

00:49:40 ◼   ► works. It's bigger work. I can do bigger things with a bigger iPad.

00:49:45 ◼   ► Your tweets will be twice as big. Yeah, 280 characters with the iPad Pro, I

00:49:51 ◼   ► heard. As the iPad seems to be becoming more powerful with the ability to have these split

00:49:58 ◼   ► screens I'm able to do different kinds of work more effectively. If I'm able to use

00:50:03 ◼   ► two apps full size pretty much side by side as you can do on the iPad Pro that's even

00:50:09 ◼   ► better right? That is no compromise. I'm not just having one app that's kind of small or

00:50:16 ◼   ► two apps that are kind of small but two full size apps here I can do more with those. I

00:50:21 ◼   ► like the idea of a stylus, the Apple Pencil as it's called because I'm a note taking person

00:50:27 ◼   ► and I take notes on pen and paper,

00:50:28 ◼   ► I wonder if I could transfer that completely to an iPad.

00:50:33 ◼   ► I've been unhappy with all stylists, really, for note-taking.

00:50:37 ◼   ► For drawing, they tend to be fine

00:50:39 ◼   ► for the types of sketches that I do,

00:50:41 ◼   ► 'cause I tend to be sketching something

00:50:43 ◼   ► that is gonna be turned into something else,

00:50:44 ◼   ► or I'm not making art.

00:50:47 ◼   ► Like I might be sketching a layout of a webpage, right?

00:50:49 ◼   ► And I've done that sort of stuff on my iPad.

00:50:51 ◼   ► But with the precision that it seems

00:50:56 ◼   ► that the Apple Pencil can give,

00:50:57 ◼   ► I may be able to take real notes on this.

00:51:00 ◼   ► Apple didn't really focus on note-taking,

00:51:02 ◼   ► so I'm not sure yet.

00:51:04 ◼   ► They were much more on like doing markup of documents

00:51:07 ◼   ► and sketching.

00:51:09 ◼   ► So I'm waiting to see about note-taking.

00:51:12 ◼   ► There's another thing, I wanna try that out.

00:51:15 ◼   ► I am currently as well in a state of change

00:51:18 ◼   ► completely with all of my computing.

00:51:20 ◼   ► I have a Mac Pro, which I will be getting rid of

00:51:24 ◼   ► and getting an iMac as soon as the new ones become available.

00:51:27 ◼   ► Once I've done that,

00:51:29 ◼   ► I'm finding that I currently don't use my laptop anymore

00:51:34 ◼   ► except when I'm traveling.

00:51:36 ◼   ► I'm basically using my desktop Mac for all of my main work.

00:51:41 ◼   ► So I'm wondering if I keep the laptop around

00:51:45 ◼   ► when I need to edit a podcast on a plane,

00:51:48 ◼   ► but then just turn the iPad Pro into the work

00:51:52 ◼   ► when I'm not at home computer,

00:51:53 ◼   ► when I go to coworking spaces or whatever,

00:51:56 ◼   ► and then do all of my audio work on my desktop machine.

00:52:00 ◼   ► And I'm thinking that that might be a nice setup.

00:52:04 ◼   ► The Macbook, the current Macbook,

00:52:06 ◼   ► I understand why people wanna use it.

00:52:08 ◼   ► I don't necessarily want that device.

00:52:11 ◼   ► It's not very fast.

00:52:13 ◼   ► I couldn't do the stuff that I need a laptop for,

00:52:16 ◼   ► like audio editing,

00:52:17 ◼   ► I couldn't do that very well on that machine.

00:52:19 ◼   ► So my thinking is,

00:52:20 ◼   ► why don't I just not get an underpowered thin light computer

00:52:24 ◼   ► and just get an iPad Pro which has some interesting stuff

00:52:28 ◼   ► that you can do on iOS.

00:52:29 ◼   ► 'Cause I like iOS a lot of the time more than OS X

00:52:33 ◼   ► just as an operating system and the apps that are in it.

00:52:35 ◼   ► But there are just certain things that I cannot do

00:52:38 ◼   ► or cannot do easily on iOS, like audio editing.

00:52:43 ◼   ► Or there's some more things

00:52:45 ◼   ► that take more screen real estate,

00:52:48 ◼   ► which is why I choose a Mac to do them on

00:52:50 ◼   ► rather than an iPad, but with a bigger iPad, I might do it.

00:52:53 ◼   ► So this is the deliberation, you can hear it,

00:52:54 ◼   ► the deliberation. - Yeah.

00:52:55 ◼   ► Yeah, you can hear what's going on here.

00:52:57 ◼   ► You are thinking out loud and trying to talk yourself

00:53:00 ◼   ► into an iPad Pro.

00:53:02 ◼   ► - But the main reason I'm gonna buy it, right,

00:53:04 ◼   ► is not for my own purposes, it is I will be getting it

00:53:08 ◼   ► and deciding if I wanna keep it because of the shows.

00:53:11 ◼   ► So I will be getting one because I don't think

00:53:14 ◼   ► any of my other co-hosts will or can get one immediately.

00:53:19 ◼   ► I think this is totally reasonable because in a real way,

00:53:24 ◼   ► this is a business expense.

00:53:25 ◼   ► - Oh, it will be 100%.

00:53:27 ◼   ► - You talk on many podcasts about Apple stuff.

00:53:31 ◼   ► You want to have the ability to talk about it knowledgeably.

00:53:36 ◼   ► So yes, I can totally understand that now

00:53:38 ◼   ► that you are getting one and you will see if you want one

00:53:42 ◼   ► as in if you will keep it after the original two weeks.

00:53:45 ◼   ► - Exactly.

00:53:46 ◼   ► Because I genuinely feel that the people that tune in

00:53:48 ◼   ► to our shows that are focused on that type of stuff.

00:53:51 ◼   ► They want to hear what people think about it.

00:53:55 ◼   ► And if none of us have one,

00:53:58 ◼   ► like say for example, Connect with Steven

00:54:00 ◼   ► doesn't want to buy one.

00:54:00 ◼   ► Federico, it doesn't come out in November in Italy.

00:54:04 ◼   ► So then it leaves me who can and will get one.

00:54:07 ◼   ► And then I'll decide if I like it later on.

00:54:09 ◼   ► But I'm planning on getting it completely decked out.

00:54:11 ◼   ► I want to get the keyboard, get the stylus.

00:54:12 ◼   ► 'Cause I think they really are a package.

00:54:15 ◼   ► All the three things make the product,

00:54:18 ◼   ► which is interesting to me that they do sell it all separately.

00:54:21 ◼   ► Yeah, yeah.

00:54:22 ◼   ► So let's talk about the stylus, right?

00:54:24 ◼   ► Let's talk about the stylus.

00:54:25 ◼   ► The Apple Pencil Gray.

00:54:27 ◼   ► I hate that name.

00:54:28 ◼   ► I don't like it either.

00:54:29 ◼   ► I do not like that name.

00:54:30 ◼   ► I wish they called it the Apple Pen

00:54:32 ◼   ► and then I would have been happy.

00:54:33 ◼   ► I don't like pencil.

00:54:34 ◼   ► I don't like pencil.

00:54:35 ◼   ► I think one of the reasons why I don't like pencil

00:54:37 ◼   ► is it immediately makes me think

00:54:38 ◼   ► you can flip it over to erase stuff.

00:54:40 ◼   ► Like that to me seems the defining characteristic

00:54:42 ◼   ► of a pencil.

00:54:43 ◼   ► That is currently from stuff I have seen unknown

00:54:46 ◼   ► as to whether the tip actually has some kind of thing.

00:54:50 ◼   ► - I saw a demo video from that try-on room

00:54:55 ◼   ► where someone did exactly what I would expect,

00:54:59 ◼   ► which is that they were drawing,

00:55:00 ◼   ► they flipped over the Apple Pencil

00:55:02 ◼   ► to try to erase the thing,

00:55:03 ◼   ► and then the Apple person with them said,

00:55:05 ◼   ► "Oh no, there's nothing in the back,

00:55:07 ◼   ► "it doesn't erase when you use the reverse side of it."

00:55:09 ◼   ► Which makes total sense

00:55:11 ◼   ► because there's the lightning connector in the back there.

00:55:13 ◼   ► but I think that's a real problem with the name Pencil,

00:55:16 ◼   ► is it just makes you think,

00:55:17 ◼   ► "Oh, there's two ends that are useful.

00:55:19 ◼   ► "They should have just called it the Apple Pen.

00:55:20 ◼   ► "I have no idea, why not?"

00:55:22 ◼   ► Or really, they should have called it the Steve Jobs stylus

00:55:25 ◼   ► because everyone likes to make those jokes.

00:55:26 ◼   ► Okay, so when I'm watching this Apple event

00:55:29 ◼   ► and Apple comes out and they're like,

00:55:30 ◼   ► "Oh, look at our gigantic iPad

00:55:32 ◼   ► "that we're marketing with Jupiter on the front of it,"

00:55:35 ◼   ► which I thought was a nice touch.

00:55:36 ◼   ► Like it was funny, but it was also good.

00:55:38 ◼   ► - Yeah, I like that.

00:55:39 ◼   ► I like the planet type stuff.

00:55:40 ◼   ► It's like, "This is huge."

00:55:42 ◼   ► I like that. - Yeah.

00:55:43 ◼   ► Whoever was in the marketing department for that one,

00:55:45 ◼   ► like thumbs up on the Planet imagery.

00:55:48 ◼   ► It was an excellent choice.

00:55:50 ◼   ► But so then they come out and they're like,

00:55:51 ◼   ► oh, we have a stylist for it.

00:55:53 ◼   ► And of course I've been leaning back,

00:55:55 ◼   ► my wife is leaning on me, I'm drinking my wine

00:55:57 ◼   ► and the other hand watching this thing.

00:55:59 ◼   ► But then the promo video comes on for the stylist

00:56:01 ◼   ► and it's like, okay, concentrate now, like lean forward.

00:56:05 ◼   ► We're gonna look at this video very closely.

00:56:09 ◼   ► - This is what you've been asking for, Gray.

00:56:11 ◼   ► More importantly, I want to see the details in this video

00:56:15 ◼   ► because it's all about the details.

00:56:17 ◼   ► Because here's the thing, here's the thing.

00:56:19 ◼   ► I am pretty sure that I have purchased every stylus

00:56:24 ◼   ► that has ever been manufactured anywhere in the world

00:56:30 ◼   ► that is, say, over the $20 mark, right?

00:56:33 ◼   ► So not just like cheapo styluses

00:56:36 ◼   ► that aren't meant to be good.

00:56:37 ◼   ► Any stylus that was meant to be good,

00:56:39 ◼   ► I have bought them all.

00:56:41 ◼   ► all the Kickstarter styli,

00:56:43 ◼   ► I bought the Evernote stylus,

00:56:45 ◼   ► I have bought all of them because I wanted a good stylus.

00:56:50 ◼   ► But my journey from each one of them,

00:56:54 ◼   ► from Rubber Tip styli, to Mesh styli,

00:56:57 ◼   ► to Fine Point styli, has been nothing but a trail of tears.

00:57:02 ◼   ► Because each stylus was disappointing in its own unique way.

00:57:09 ◼   ► And I was thinking a long time ago about writing a review of the like dozen styli that I had

00:57:17 ◼   ► and why each one was terrible.

00:57:19 ◼   ► But it just made me so sad that I couldn't even bring myself to write like a comprehensive

00:57:22 ◼   ► review about all of them.

00:57:24 ◼   ► Because they were just never up to task or never up to task for a long period of time.

00:57:30 ◼   ► You could use them for a while and then the irritations would really get to you and I

00:57:34 ◼   ► feel like this is more trouble than it's really worth.

00:57:37 ◼   ► And so I am keenly aware of the deficiencies that can exist in Styli, so that's why I wanted

00:57:43 ◼   ► to watch this video very closely.

00:57:46 ◼   ► And there were two things that I picked up on.

00:57:49 ◼   ► The first thing that concerned me was there was a lot of hover hand in the video.

00:57:54 ◼   ► So I couldn't help but notice that in the Apple promo one, almost everybody who was

00:57:59 ◼   ► drawing something, like they had their hands just above the iPad, right?

00:58:04 ◼   ► Their hand was not touching the iPad.

00:58:06 ◼   ► Sometimes it would, but like 80% of the shots, it was a hover hand maneuver of someone holding

00:58:12 ◼   ► their hand over and drawing.

00:58:15 ◼   ► And then the second thing was, even in the promo videos, you could see that there was

00:58:19 ◼   ► some lag between the tip of the Apple Pencil and the line on the screen.

00:58:25 ◼   ► Now, not a lot of lag, not much compared to stuff before, but some lag.

00:58:31 ◼   ► And so these things are a little bit of a cause for concern for me because, like you,

00:58:37 ◼   ► one of my primary use cases for a stylus, and the reason I have been so frustrated with

00:58:41 ◼   ► previous ones, is to write things in the English language.

00:58:47 ◼   ► And so I have this workflow that is sadly underused on my computer, but where at any

00:58:52 ◼   ► moment I can pull up a PDF version of any of the scripts that I'm working on.

00:58:57 ◼   ► And I used to use the styluses to, on the screen, mark up and make corrections to like

00:59:04 ◼   ► a piece of paper version of the script, because that's a very different writing experience.

00:59:10 ◼   ► And I always felt that it made the scripts stronger when I could edit and work on them

00:59:15 ◼   ► in this fashion.

00:59:16 ◼   ► So I want to do this, but it means that I need a stylus that is relatively precise,

00:59:24 ◼   ► And it also means that I need to be able to rest my hand on the screen and not have any

00:59:31 ◼   ► errors really about, "Oh, is he tapping here?

00:59:33 ◼   ► Did he mean to zoom in?"

00:59:35 ◼   ► Because that's just hugely frustrating when that happens.

00:59:38 ◼   ► So I am extremely interested to try the pencil in person, but like you, I couldn't help but

00:59:46 ◼   ► notice they're focusing on art.

00:59:48 ◼   ► They're focusing on big broad movements and I'm not going to get my hopes up for the pencil

00:59:56 ◼   ► because like I said before I have nothing but broken hearts from all of my relationships

01:00:02 ◼   ► with all of my styli in the past.

01:00:04 ◼   ► So I want it to be great but I'm not counting on it being great.

01:00:08 ◼   ► The latency stuff can be fine.

01:00:11 ◼   ► I think one of the things that they're trying to build into this is the idea that the pencil

01:00:15 ◼   ► always moves a little bit quicker so it's not covering up the writing. So I think it

01:00:23 ◼   ► seems that they've improved the latency. There's always going to be some and as long as it's

01:00:27 ◼   ► barely noticeable I can live with that.

01:00:29 ◼   ► With in regards to the wrist detection, I'm confident they've got that sorted, partly

01:00:34 ◼   ► because this is a Bluetooth stylus here. So if they are doing this the way I expect they

01:00:43 ◼   ► they are doing this and they kind of hint towards this in the marketing copy.

01:00:47 ◼   ► The idea of the stylus touching the screen is kind of a two fold maneuver.

01:00:55 ◼   ► Where it knows it's being touched,

01:00:57 ◼   ► but the Bluetooth stylus itself measures some of the movement and that between

01:01:03 ◼   ► the two of them, they are making the line.

01:01:05 ◼   ► I did see some hands-on demos that looked promising with people being able to use

01:01:12 ◼   ► pen and then say tap on the screen with

01:01:14 ◼   ► their fingers or or have their hand

01:01:16 ◼   ► touch it but it's just like I've seen

01:01:18 ◼   ► demos or cases where it works like that

01:01:20 ◼   ► with all previous styluses but that's

01:01:23 ◼   ► very different from I'm going to be

01:01:25 ◼   ► writing on the screen for 45 minutes and

01:01:27 ◼   ► at no point do I want the screen to just

01:01:29 ◼   ► suddenly jump to 800% zoom or flip over

01:01:32 ◼   ► to the next page because it wrongly

01:01:34 ◼   ► interpreted my hand resting on the

01:01:36 ◼   ► screen as an input. This is the thing

01:01:38 ◼   ► with the pen is that the reason all the

01:01:39 ◼   ► other styluses had the problem is

01:01:41 ◼   ► because they had these limitations around them.

01:01:45 ◼   ► And so you need Apple to build this into the iPad in order to make it work right.

01:01:51 ◼   ► So that's why it can work right and I really hope that it works right.

01:01:55 ◼   ► The pencil is exciting to me.

01:01:58 ◼   ► I mean it's a thing.

01:01:59 ◼   ► If it works I will be very happy.

01:02:01 ◼   ► But like you I'm just hesitant of being like "this is going to be great!" and then it's

01:02:07 ◼   ► not great.

01:02:08 ◼   ► Exactly.

01:02:09 ◼   ► You can get it so wrong so easily.

01:02:11 ◼   ► Yeah.

01:02:12 ◼   ► Because so many people have.

01:02:14 ◼   ► Yeah, without a doubt.

01:02:15 ◼   ► There's a couple other things that I do want to mention about the pencil,

01:02:18 ◼   ► which are also on my mind.

01:02:20 ◼   ► One of them that I find a little concerning is the fact that it's not included

01:02:26 ◼   ► with your purchase of the iPad Pro.

01:02:29 ◼   ► For me, this is not like, "Oh, I'm cheap and I don't want to buy the pencil."

01:02:33 ◼   ► Like, "I'm going to buy the pencil."

01:02:35 ◼   ► Almost certainly, I'm going to buy two because one is none.

01:02:38 ◼   ► [Laughter]

01:02:39 ◼   ► Or this thing, they have no way to clip it anywhere. Like, it's just gonna get lost forever always.

01:02:45 ◼   ► This is the dual thing that worries me. It's not included and

01:02:49 ◼   ► there's nowhere to put it. And it just feels to me like, Apple,

01:02:54 ◼   ► I know you have a lot of space in this iPad because of the weird shot

01:02:58 ◼   ► they did with the speakers, like that there's these huge cavities for the speakers,

01:03:02 ◼   ► and they also didn't make the battery life any longer. So it was like, "Hey, ten hours!"

01:03:07 ◼   ► It's like a fundamental law of the universe that no iPad can have more battery life than 10 hours. You had space

01:03:13 ◼   ► to put this super thin

01:03:15 ◼   ► stylus

01:03:17 ◼   ► Why isn't there like a little slot that I can put this stylus into and then it charges inductively while it's in that slot?

01:03:25 ◼   ► Or even in the case

01:03:27 ◼   ► Yeah, or even in the case some like just a loop of fabric to put it in right?

01:03:32 ◼   ► Just do something like that why this concerns me

01:03:36 ◼   ► is it will hinder adoption rates for the software side of things. Not everybody who

01:03:45 ◼   ► buys an iPad Pro also buys a pencil. How much incentive is there for lots of

01:03:50 ◼   ► other programs to try to work with the pencil as much as possible? So I'm

01:03:55 ◼   ► thinking of lots of like the note-taking apps that I use. Like surely Apple has

01:03:59 ◼   ► some APIs for for this pencil that they would want people to to use. The pencil

01:04:04 ◼   ► feels like it's such a fundamental part of this thing, I would really want to see it

01:04:09 ◼   ► come with the iPad Pro solely to really encourage adoption and use of it.

01:04:17 ◼   ► Yeah.

01:04:18 ◼   ► That's why I want it there.

01:04:19 ◼   ► Okay, the keyboard, some people are complaining, "Oh, they don't include the keyboard, they're

01:04:23 ◼   ► cheaping out."

01:04:24 ◼   ► Keyboard, I can totally understand selling as an accessory because some people might

01:04:28 ◼   ► not want a keyboard cover case, right?

01:04:30 ◼   ► That's fine.

01:04:31 ◼   ► And the keyboard is not a fundamentally new input device.

01:04:34 ◼   ► keyboard. There are many keyboards we've established that keyboards are a standard

01:04:39 ◼   ► input, but the pen is not a standard input. It's kind of... this isn't a fair comparison,

01:04:44 ◼   ► but it's a bit like with the Apple TV about how Apple doesn't have a game controller to go with

01:04:50 ◼   ► the Apple TV, and that shows that Apple is like not really concerned about games on the Apple TV,

01:04:58 ◼   ► that their whole perspective on it is, "Ah, if you can put a casual game on the Apple TV, you know,

01:05:04 ◼   ► That's fine, but we're not we're not really interested in having complicated games on the Apple TV

01:05:09 ◼   ► Whereas if Apple had shipped an Apple TV with a game controller that came by default you would know like, okay

01:05:17 ◼   ► Apple is serious about games

01:05:19 ◼   ► But they clearly aren't and so I just worry that the pen is a little bit like this with the iPad Pro

01:05:24 ◼   ► That Apple's like yeah, we're kind of into it

01:05:28 ◼   ► But we're not into it enough to really sell this as an input device that everybody who makes professional apps

01:05:36 ◼   ► Should consider. I completely agree with you, especially with the gaming console thing

01:05:40 ◼   ► I my feeling would be apps that are already built for note-taking

01:05:45 ◼   ► will adopt this immediately and

01:05:49 ◼   ► There were actually with iOS 9 some new API's around touch net sensitivity

01:05:56 ◼   ► which is how the in the notes app how the drawing stuff is so good.

01:06:00 ◼   ► It's because they added these new APIs for touch latency anyway.

01:06:04 ◼   ► So they've probably added some more stuff for the pencil.

01:06:07 ◼   ► So I'm confident that apps that are centered around the idea of taking notes,

01:06:15 ◼   ► drawing and stuff like that will put this stuff in.

01:06:18 ◼   ► But maybe apps that aren't necessarily focused on that so much.

01:06:23 ◼   ► Like so, for example, I think one that you're probably thinking of,

01:06:25 ◼   ► and I'm considering is OmniGraffle.

01:06:27 ◼   ► - There are a few apps that are on my mind.

01:06:29 ◼   ► OmniGraffle is one of them.

01:06:30 ◼   ► - Like it doesn't necessarily need the stylus,

01:06:35 ◼   ► might be nice if you had it.

01:06:36 ◼   ► So there's apps like that where it's like,

01:06:40 ◼   ► well, so now I'm not sure if you're gonna introduce this

01:06:45 ◼   ► as a thoughtful input method.

01:06:48 ◼   ► Or like just apps that are about PDFs, for example,

01:06:51 ◼   ► enabling you to use it.

01:06:52 ◼   ► I mean, you see people like,

01:06:53 ◼   ► so they have Microsoft on stage, right?

01:06:55 ◼   ► and Microsoft showed off their the way that they're going to put the pencil into Office.

01:06:59 ◼   ► It was like yeah OK because for them it's like you could also do that stuff with your finger.

01:07:04 ◼   ► Right. Like doing the markup things and stuff like that.

01:07:07 ◼   ► But I do I completely understand where you're coming from.

01:07:10 ◼   ► Yeah and I just like one of my thoughts is OK here's something that I wouldn't use but just I'm just conceptually thinking about it is you could imagine doing something like editing audio on an iPad Pro.

01:07:24 ◼   ► where if the application understands the difference between, say,

01:07:30 ◼   ► "Oh, here's my left hand, which is on the screen, and the pencil is in my right hand,"

01:07:36 ◼   ► I can imagine a way that you can be doing selections with the pencil

01:07:41 ◼   ► and gestures with the left hand that could make a professional level task like audio editing

01:07:48 ◼   ► possible to do on the iPad Pro.

01:07:51 ◼   ► as long as the app understands that

01:07:55 ◼   ► "Oh, it's not a finger on the other side, like it's a pencil

01:07:58 ◼   ► and we're going to move into this different mode where

01:08:01 ◼   ► it's just always selecting, like we know it's a selector device and then the

01:08:04 ◼   ► gestures on the left hand

01:08:06 ◼   ► are always what to do with the selections." I can

01:08:09 ◼   ► just imagine building apps around

01:08:12 ◼   ► the presumption that someone has a stylus as an input device

01:08:16 ◼   ► that really could make a difference in

01:08:19 ◼   ► how you work. And I just worry that those things won't necessarily come about because

01:08:26 ◼   ► the app creators can't assume that everyone who has a Pro also has access to a pencil.

01:08:31 ◼   ► So that's what I worry about. I also have one very minor complaint about the pencil.

01:08:35 ◼   ► Are you ready?

01:08:36 ◼   ► Ready? Please.

01:08:37 ◼   ► Why is it white? Why is the pencil white? I... Pro is dark colors. Everywhere in the

01:08:48 ◼   ► world we understand this. Every Apple app that's pro is dark colors. When you buy pro

01:08:54 ◼   ► equipment it's dark colors. The iPad Pro is available only in space grey. Why does it

01:09:03 ◼   ► come with a white pencil? Is it only available in space grey? Yeah, the iPad Pro is just

01:09:09 ◼   ► dark. Agh! Curses! Myke beat me to Google, I was wrong. It's even in gold! I could have

01:09:17 ◼   ► sworn that it was it was just the space gray. That's just all their a lot of

01:09:20 ◼   ► their promo shots sorry but they have some promo shots of the white. I think if

01:09:23 ◼   ► you're gonna make a white one fine but you should also make a black one. Why is

01:09:27 ◼   ► there no black one? Yeah I don't understand why there isn't a black one

01:09:30 ◼   ► it doesn't make sense. Why why did you choose white and if you chose white why

01:09:34 ◼   ► have you just gone with only white? It's weird right? It doesn't make any sense. I

01:09:37 ◼   ► don't know why they did it. It's a Johnny Ive thing right? I honestly think

01:09:42 ◼   ► Apple's doing it because it's eye-catching.

01:09:46 ◼   ► If someone is using a white input device, that is rare.

01:09:51 ◼   ► And the white input device, like the pencil,

01:09:53 ◼   ► it looks very big.

01:09:55 ◼   ► And so I feel this little grain of sand in my mind

01:09:58 ◼   ► of resentment of, you could have made it black,

01:10:02 ◼   ► I think you didn't make it black,

01:10:04 ◼   ► because you want people in cafes or in airports

01:10:08 ◼   ► to notice someone using this different thing,

01:10:12 ◼   ► this different thing that you also didn't include by default.

01:10:14 ◼   ► So I'm just... it just irks me that it's in white.

01:10:19 ◼   ► It's like none of the equipment that I have is white.

01:10:22 ◼   ► Everything is black or dark gray, like it matches

01:10:26 ◼   ► and it just seems like it's a more professional color.

01:10:29 ◼   ► You can have it in white but also have it in black.

01:10:32 ◼   ► I just think it doesn't look good like when you have to do the thing when you plug it into the bottom.

01:10:37 ◼   ► It's like "Oh, I have this black iPad and now I'm plugging in this white pencil

01:10:39 ◼   ► and I'm going to leave it on the desk here for a minute."

01:10:41 ◼   ► It just, I don't like the look of it.

01:10:43 ◼   ► It just, it shouldn't matter,

01:10:46 ◼   ► but it really does irritate me

01:10:48 ◼   ► that it's not available in black.

01:10:50 ◼   ► And I think it's just a marketing thing

01:10:51 ◼   ► so that it stands out more obviously.

01:10:53 ◼   ► That's my guess.

01:10:55 ◼   ► - I have a gripe.

01:10:56 ◼   ► - Yeah, what's your gripe?

01:10:57 ◼   ► - It's perfectly round.

01:10:59 ◼   ► - Is it?

01:11:00 ◼   ► - Well, if you look at it, - God damn it, Johnny Eye.

01:11:02 ◼   ► - There's no way it's not, right?

01:11:04 ◼   ► All of the pictures show it as that way.

01:11:06 ◼   ► There's no way that it's not.

01:11:07 ◼   ► So I'm just looking at the photos

01:11:09 ◼   ► and I can see that this thing is a perfect cylinder,

01:11:11 ◼   ► which is the worst thing to do for an input device

01:11:15 ◼   ► 'cause you will put it down on the desk

01:11:16 ◼   ► and it will just roll away.

01:11:18 ◼   ► - Okay, you know what I'm thinking?

01:11:19 ◼   ► You know what I'm thinking?

01:11:20 ◼   ► Here's my thought.

01:11:22 ◼   ► When I was a very young kid in school

01:11:25 ◼   ► and trying to learn how to write,

01:11:27 ◼   ► my primary school teachers thought

01:11:30 ◼   ► that I couldn't hold a pencil correctly.

01:11:32 ◼   ► And so they attached onto the pencil this triangular solid.

01:11:37 ◼   ► - Yep, those rubber grip things.

01:11:39 ◼   ► - So I had to write with those rubber grip things

01:11:43 ◼   ► for forever as a kid.

01:11:45 ◼   ► It seemed like I was using them embarrassingly long

01:11:48 ◼   ► because I was just not able to hold a pen correctly.

01:11:51 ◼   ► So if this thing is perfectly round,

01:11:55 ◼   ► which I just don't think is also necessarily ergonomic

01:11:58 ◼   ► for a pencil, maybe I'll buy those triangles again.

01:12:01 ◼   ► - I mean, what else are you gonna do, right?

01:12:04 ◼   ► Someone's got to make that, those little rubber triangle things.

01:12:08 ◼   ► Yeah.

01:12:09 ◼   ► I love how they show the picture of it on the desk.

01:12:12 ◼   ► That picture is not real.

01:12:13 ◼   ► There's no way you put that thing down and it stayed still.

01:12:16 ◼   ► Yeah.

01:12:17 ◼   ► If it really is a perfect cylinder, this is again Johnny Ive's war against ergonomic use

01:12:22 ◼   ► of anything.

01:12:23 ◼   ► It's like, "Do you know people hold pencils in their hand, Johnny Ive, for long periods

01:12:28 ◼   ► of time?"

01:12:29 ◼   ► Presumably you want people to use this for long periods of time.

01:12:33 ◼   ► it should be comfortably grippable. Maybe you should be able to put it on a surface and it doesn't roll away.

01:12:38 ◼   ► Alright, I'll tell you what I want, Gray.

01:12:40 ◼   ► What do you want?

01:12:42 ◼   ► Considering that the tip, that the end, sorry, like the end of the pencil does nothing,

01:12:46 ◼   ► and all is a cap that has a lightning connector on the end, I want a third-party cap of a flat edge.

01:12:53 ◼   ► Yeah, that's all they would need to do.

01:12:55 ◼   ► Yeah, that's all that, so somebody make that and you will get my money.

01:12:59 ◼   ► A third-party cap that goes on the end that has a flat edge to stop it rolling off the desk.

01:13:04 ◼   ► Yeah.

01:13:05 ◼   ► I'm excited about using this, but like all of these things we're talking about is the reasons for why I think I might not be keeping it.

01:13:13 ◼   ► Because it feels like that it will be laden with frustration, but could be life-changing.

01:13:20 ◼   ► Well, yes, this is exactly it. To everyone who has listened to us complain about this for the past 20 minutes,

01:13:26 ◼   ► deep down in my heart I'm really excited but I just I can't let that excitement

01:13:31 ◼   ► grow

01:13:32 ◼   ► because of all of the signs. It's like it's gonna be this all over again.

01:13:36 ◼   ► If you just let yourself be completely taken over by the excitement

01:13:40 ◼   ► you are building, you are setting yourself up for inevitable heartbreak.

01:13:44 ◼   ► Yeah exactly, exactly. Because that is our

01:13:48 ◼   ► love for Apple. I'm looking at these pages. Have you looked at the iPad Pro product pages?

01:13:52 ◼   ► Oh yeah of course I have. Have you seen the way that people hold this thing in

01:13:55 ◼   ► in the images.

01:13:57 ◼   ► Impossible.

01:13:58 ◼   ► Impossible!

01:14:00 ◼   ► - Okay, yeah, so this was one of my bullet points

01:14:03 ◼   ► about this as well, which is I wonder about the weight

01:14:07 ◼   ► of this device, and this is one of the

01:14:09 ◼   ► I have to see this in person kind of things,

01:14:11 ◼   ► because the pictures are showing these, again,

01:14:16 ◼   ► tiny little hands holding this thing

01:14:19 ◼   ► in the very bottom corner.

01:14:21 ◼   ► You couldn't even call it the bottom eighth.

01:14:23 ◼   ► It's like the bottom 16th of the device is where your thumb and your fingers are holding it.

01:14:28 ◼   ► And I'm just assuming that this is a two-handed all the time device,

01:14:33 ◼   ► but every promo shot shows it with just a single hand holding it floating in space

01:14:39 ◼   ► with a picture of Jupiter on the center of it.

01:14:42 ◼   ► It's like these... it's this mixed message.

01:14:44 ◼   ► Just two hands! Two hands!

01:14:46 ◼   ► Is it... is it really big?

01:14:50 ◼   ► Or is it really easy to hold in one hand?

01:14:52 ◼   ► because I doubt it can be both.

01:14:54 ◼   ► And all it reminds me of is

01:14:56 ◼   ► I often think of the difference between

01:15:01 ◼   ► the original iPad Air and the iPad Air 2.

01:15:05 ◼   ► Now, if you look on Apple's product spec pages

01:15:10 ◼   ► and if you have two of them side by side and look at them,

01:15:14 ◼   ► these devices are so close, it's remarkable.

01:15:19 ◼   ► remarkable. The weight between them is a tiny difference, the height of them is a tiny difference,

01:15:27 ◼   ► but when I got my iPad Air, I

01:15:30 ◼   ► really disliked it and

01:15:32 ◼   ► I would say it's one of my, if I had to like rank all of my Apple stuff,

01:15:37 ◼   ► it is very close to the bottom of that list of things that I've ever liked that I got from Apple

01:15:41 ◼   ► because I felt it was just like centimeters over the

01:15:47 ◼   ► comfortable to use with one hand line and

01:15:50 ◼   ► the iPad Air 2 is one of my favorite Apple devices ever because it's

01:15:57 ◼   ► Just on the other side of that line

01:15:59 ◼   ► It is genuinely comfortable for me to use with a single hand to not think about and this is weight

01:16:05 ◼   ► Right weight is the is the key point here weight is the key point. It's also ever so slightly the thickness

01:16:11 ◼   ► I do think matters as well

01:16:13 ◼   ► Okay, but it's it's just a tiny tiny weight difference that that is like it's the difference that makes the difference and

01:16:21 ◼   ► This feeling of like I really don't like you iPad air and like I love you with all my heart iPad air, too

01:16:28 ◼   ► And like what's the difference Oh point? Oh five pounds or actually point? Oh, oh five pounds

01:16:34 ◼   ► Like that's the difference between these things. It's like nothing

01:16:36 ◼   ► but it it's just enough to make a difference and

01:16:40 ◼   ► And so I just think like their marketing of the iPad Pro with people holding it with one hand,

01:16:44 ◼   ► it just feels to me like, "Don't do this."

01:16:46 ◼   ► It can't possibly be a one-handed device.

01:16:50 ◼   ► Like if I don't think my iPad Air is genuinely a one-handed device,

01:16:54 ◼   ► there's no way the iPad Pro, which is more than half a pound heavier

01:17:00 ◼   ► and several inches larger in the diagonal, is going to be a one-handed device.

01:17:04 ◼   ► Just show people holding it with two hands, Apple. It's fine.

01:17:08 ◼   ► Everyone will be happier if you just show it that way. Do you know what the you know the weight is?

01:17:12 ◼   ► So it's one point five seven pounds. Do you know what else weighed about that?

01:17:15 ◼   ► Isn't that the way of the first iPad right the original iPad which was not comfortable to hold in one hand

01:17:21 ◼   ► That thing was heavy like I know one and a half pounds isn't heavy, right?

01:17:26 ◼   ► That is not a heavy weight

01:17:28 ◼   ► but if you're just holding it

01:17:29 ◼   ► you know in one hand that is is heavy and I my

01:17:33 ◼   ► My feeling about this is the balance is going to be all off in this thing because it's so large.

01:17:37 ◼   ► Yeah, that's the big problem is where is the center of gravity?

01:17:41 ◼   ► And that was kind of my feeling with the iPad Air 2 is it was more of a torque issue.

01:17:45 ◼   ► Like you can feel it turning out of your hand and so you're pushing against it.

01:17:50 ◼   ► It's not really the direct weight and that like that's what the iPad Pro is going to be if you

01:17:54 ◼   ► try to hold it in that tiny corner. There's going to be a lot of torque from the center of mass

01:17:59 ◼   ► pushing down that you have to counteract with your little thumb on the other end.

01:18:04 ◼   ► Right, let's go back to talking about what we can actually use this thing for.

01:18:08 ◼   ► So I mean, it was something I wanted to mention earlier with what you were talking about,

01:18:13 ◼   ► about how much you, you know, using iOS and that kind of stuff, and wanting a device for

01:18:19 ◼   ► that.

01:18:20 ◼   ► Why do you want to use iOS over OS X in these scenarios?

01:18:23 ◼   ► Because like, you know, like I was going through, you could just buy a really light laptop.

01:18:27 ◼   ► Yeah, there's several reasons why I don't want to buy a laptop.

01:18:31 ◼   ► One of which is I really like being able to physically separate the screen from the keyboard.

01:18:40 ◼   ► If I ever can, I like to prop up the iPad screen on a little stand, and I'll put it

01:18:47 ◼   ► on maybe like a book so that the screen is closer to eye level than the keyboard is.

01:18:54 ◼   ► And if I'm going around to cafes and things, depending on the height of the table, I like

01:18:57 ◼   ► to be able to sometimes put the keyboard on my lap and have the iPad on the table.

01:19:04 ◼   ► And so it's that physical separation that makes a big difference for me.

01:19:07 ◼   ► It's surprisingly comfortable to be able to do that.

01:19:10 ◼   ► And you kind of don't realize with the laptop how easy it is to end up just like hunched

01:19:14 ◼   ► over this screen when the two things are inseparable.

01:19:19 ◼   ► So that's one big advantage to me of the iPad.

01:19:23 ◼   ► And the second reason that I use the iPad so much

01:19:28 ◼   ► for writing is it's just less distractible

01:19:33 ◼   ► of an environment than OS X.

01:19:37 ◼   ► There are far fewer things that I can do on it.

01:19:41 ◼   ► And that was one of the things that really attracted me

01:19:44 ◼   ► to using an iPad the first time.

01:19:46 ◼   ► It was the retina screen plus the fact that when I'm writing, here is my writing app,

01:19:54 ◼   ► and this is just what I'm working on.

01:19:56 ◼   ► You know what I can't do?

01:19:57 ◼   ► I can't mess around with automated scripts on my computer.

01:20:02 ◼   ► I don't have the whole world of Steam games available to me at any moment.

01:20:08 ◼   ► Now, of course, as time has gone on and as the iPads have gotten more and more capable,

01:20:14 ◼   ► that is less and less true.

01:20:15 ◼   ► Now you can mess around with, say, an app like Workflows.

01:20:18 ◼   ► Like there's other distractions that are available,

01:20:21 ◼   ► but I still find iOS is just a calmer operating system.

01:20:26 ◼   ► It sounds almost dumb to say out loud,

01:20:30 ◼   ► but it's just like the mental feeling of it

01:20:32 ◼   ► is a bit more like, oh, okay, this is simple,

01:20:35 ◼   ► and this is clear, and it facilitates focus

01:20:40 ◼   ► on what am I doing right now?

01:20:43 ◼   ► So I just find it a more enjoyable experience to work on iOS than OS X.

01:20:49 ◼   ► And plus, my big laptop at home, this has really become for me a kind of work machine.

01:20:55 ◼   ► So when I am sitting at my desk, I know what I am doing.

01:20:58 ◼   ► I am editing podcasts, or I am animating for an upcoming video.

01:21:04 ◼   ► And that now, like, now it's almost like there's this separation in my mind of which devices are for what.

01:21:12 ◼   ► And so when I'm sitting at my computer, I feel like I'm very much now in,

01:21:16 ◼   ► "Okay, I'm doing podcasts, I'm animating,

01:21:20 ◼   ► or I'm editing audio. Like, this is the mode that I am in when I am at my desk,

01:21:25 ◼   ► and then I am in writing and research mode

01:21:29 ◼   ► when I'm on my iPad." And I find that that split

01:21:33 ◼   ► just in and of itself is helpful. That each device

01:21:37 ◼   ► is not necessarily for everything. That there's different modes for working.

01:21:41 ◼   ► working. So that's what that's really why I just I really like using the iPad.

01:21:45 ◼   ► All right so let's talk about shattering those modes. Do you think that you could

01:21:52 ◼   ► use the iPad Pro for editing or production of videos? Or would you want

01:21:56 ◼   ► to if you could? There's no way that some of the final animation stage is ever

01:22:00 ◼   ► going to happen on an iPad. It's just it's very unlikely. Not for a while. Never

01:22:06 ◼   ► say never. Yeah yeah I should be clear about that. I am a techno optimist and of

01:22:11 ◼   ► course eventually when you get full haptic feedback so it feels like you're

01:22:15 ◼   ► pressing the screen and stuff you of course then you can do stuff but the

01:22:18 ◼   ► iPad as it currently exists today. That said my last video was an interesting

01:22:24 ◼   ► example of trying out some basic animation stuff on an iPad and so the

01:22:30 ◼   ► video that I most recently put up was the Royal Family video where I go

01:22:34 ◼   ► through this whole big family tree from 1066 until now and I did the rough draft

01:22:40 ◼   ► of that entirely in OmniGraffle on an iPad.

01:22:45 ◼   ► And it was partly just to see how,

01:22:50 ◼   ► like can I use this for some animation work?

01:22:53 ◼   ► And the answer was under the right circumstances, yes.

01:22:58 ◼   ► But even then, that was still much more the writing

01:23:02 ◼   ► and the research phase, because what I was really doing

01:23:05 ◼   ► is like, oh, okay, I'm building out this big graph

01:23:09 ◼   ► of the relationships between all of these people.

01:23:11 ◼   ► And as I'm doing this, like I'm reading other stuff,

01:23:13 ◼   ► I'm researching stuff, I'm making corrections.

01:23:15 ◼   ► So it still felt like the script creation process.

01:23:20 ◼   ► But once I had the basic outline,

01:23:23 ◼   ► then for the more detail work,

01:23:24 ◼   ► I switched right back to the computer.

01:23:26 ◼   ► So adding in all the photos,

01:23:28 ◼   ► making sure the alignment everywhere is perfectly correct,

01:23:31 ◼   ► adding in text labels all over the place,

01:23:33 ◼   ► like that stuff, it still makes more sense

01:23:36 ◼   ► and it's way faster to do on the computer.

01:23:38 ◼   ► there's definitely a place for a kind

01:23:40 ◼   ► of rough animation

01:23:43 ◼   ► research animation that can

01:23:45 ◼   ► be done on an iPad.

01:23:47 ◼   ► And that's partly why I'm also really excited about

01:23:49 ◼   ► the iPad stylus

01:23:51 ◼   ► like being able to make that

01:23:53 ◼   ► easier means that I would do it

01:23:55 ◼   ► much more on an iPad.

01:23:57 ◼   ► See I my feeling

01:23:59 ◼   ► would be I would like it if I could

01:24:01 ◼   ► do podcast production well

01:24:03 ◼   ► like to a similar standard.

01:24:04 ◼   ► So then I wouldn't need a laptop anymore.

01:24:08 ◼   ► But I'm not holding out hope that that's going to happen for a while.

01:24:12 ◼   ► Yeah, audio editing, that's... I think that is

01:24:16 ◼   ► asking for a lot. I can imagine it happening

01:24:20 ◼   ► as I mentioned before, but I think it might

01:24:24 ◼   ► just take a while to develop the software to do that kind of thing.

01:24:28 ◼   ► Because I imagine manipulating those files directly

01:24:32 ◼   ► being a much nicer experience. So like taking

01:24:36 ◼   ► the pencil and using it to control the actual waveforms.

01:24:42 ◼   ► Yes.

01:24:42 ◼   ► Feels nice.

01:24:44 ◼   ► But we're a long way away from that.

01:24:46 ◼   ► Yeah, especially if they could add in a little bit of haptic feedback.

01:24:48 ◼   ► That would be very nice.

01:24:49 ◼   ► Yeah.

01:24:50 ◼   ► Oh, great.

01:24:51 ◼   ► See, this is the magic that we can assume in our future.

01:24:55 ◼   ► Right.

01:24:56 ◼   ► Not today, but someday.

01:24:58 ◼   ► But someday.

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01:27:25 ◼   ► Squarespace, bullet beautiful.

01:27:28 ◼   ► Are you gonna get the new iPhone?

01:27:30 ◼   ► Unlike the iPad Pro, which I have apparently just pre-ordered in my mind,

01:27:36 ◼   ► I have actually pre-ordered the next iPhone 6s Plus.

01:27:43 ◼   ► Good work.

01:27:44 ◼   ► These names are getting too long. I had to think about that really hard.

01:27:46 ◼   ► Which phone is it? 6s Plus. It's too many letters. Too many words.

01:27:50 ◼   ► Yeah, they boxed themselves into a corner with that "s" now.

01:27:53 ◼   ► Yeah, they really have.

01:27:55 ◼   ► But so anyway, yes, I have ordered one and it will, uh, well, depending on UK parcel

01:28:00 ◼   ► services, eventually be arriving at my house in the future.

01:28:04 ◼   ► Oh, you see, Gray, I wasn't willing to accept that anymore because I have this problem.

01:28:09 ◼   ► The problem in the UK, for those of you that are not in the UK, is not so much that, oh,

01:28:16 ◼   ► it could come at any time today.

01:28:18 ◼   ► With the iPhone orders, they just can't cope with the amount and it could basically come

01:28:23 ◼   ► at any point in any day in the future.

01:28:26 ◼   ► They're like, "Oh, it was delivered on Wednesday.

01:28:28 ◼   ► Oh no, now it's Thursday.

01:28:30 ◼   ► Oh no, now it's Friday."

01:28:31 ◼   ► Like it just goes on and on and on.

01:28:33 ◼   ► So this time, I have reserved in-store pickup.

01:28:36 ◼   ► I missed that option and I am now supremely disappointed that I missed that because I

01:28:41 ◼   ► would have totally done that otherwise.

01:28:44 ◼   ► I was looking for it.

01:28:45 ◼   ► It was in the Apple Store app.

01:28:47 ◼   ► So when you go into the app for the ordering, right at the very top, basically where it

01:28:53 ◼   ► it says the how long shipping when you select what you want.

01:28:56 ◼   ► It's like would you like to reserve like just something changes because check

01:29:00 ◼   ► availability. So I now have a time frame between 8 45 and 9 a.m.

01:29:05 ◼   ► to go and pick up my iPhone from my nearest Apple store.

01:29:08 ◼   ► And this makes me very happy.

01:29:10 ◼   ► I might seriously consider after the show just canceling my order and trying to do

01:29:14 ◼   ► it again to see if I can do in the store pickup.

01:29:16 ◼   ► I would do that the other way around.

01:29:18 ◼   ► I would see if you can maybe get one and then cancel because you could end up

01:29:23 ◼   ► end up with nothing.

01:29:24 ◼   ► - Excellent point.

01:29:26 ◼   ► - But that's what I've done and so now I'll be picking mine

01:29:29 ◼   ► up which I'm very happy about because I was just gonna

01:29:32 ◼   ► line up, which I've done before.

01:29:34 ◼   ► But that's what I was gonna do.

01:29:37 ◼   ► I was just gonna go ahead and just line up for it

01:29:39 ◼   ► because I like to have my destiny in my own hands

01:29:43 ◼   ► and not in the hands of UK Mail which are potentially

01:29:47 ◼   ► the worst company ever created.

01:29:49 ◼   ► - Yeah, without a doubt.

01:29:51 ◼   ► - Those deliveries, super unreliable every time.

01:29:55 ◼   ► - Every time, every single time.

01:29:58 ◼   ► - I think I have been on the yearly upgrade cycle

01:30:01 ◼   ► since the 5S, I think I've gotten every one since then.

01:30:06 ◼   ► And before then I was on the every other year cycle,

01:30:09 ◼   ► I think is the way I've done it.

01:30:10 ◼   ► In many ways, there's not much that's different

01:30:12 ◼   ► about the new iPhone.

01:30:15 ◼   ► But as I was saying to my wife before the event,

01:30:20 ◼   ► Apple only needs to say two words to convince me to buy the new phone.

01:30:26 ◼   ► Can I guess what they are?

01:30:28 ◼   ► Take a guess.

01:30:29 ◼   ► It's faster.

01:30:30 ◼   ► No.

01:30:31 ◼   ► Better camera.

01:30:32 ◼   ► Oh, okay.

01:30:35 ◼   ► Tim Cook could come on stage, hold up the iPhone, say the words "better camera", drop it on

01:30:42 ◼   ► the stage, walk off, and if that was the end of the event, I would still have pre-ordered

01:30:46 ◼   ► it just as fast.

01:30:47 ◼   ► I know that you used to be a photography guy, but for some reason you didn't imagine you

01:30:53 ◼   ► taking a lot of pictures on your iPhone.

01:30:54 ◼   ► It's not that I take a lot of pictures, but it's just that my iPhone is my camera now.

01:31:01 ◼   ► I used to have professional camera equipment, I mean I still have it collecting dust somewhere

01:31:07 ◼   ► in the house.

01:31:09 ◼   ► But on the past several vacations that my wife and I have taken, both of us have said

01:31:16 ◼   ► Like is it really worth bringing this extra gear and I understand that the pictures are better. Don't get me wrong

01:31:21 ◼   ► I really deeply better than most people understand how much better the pictures are if you take your DSLR

01:31:29 ◼   ► But the truth of it is like when I'm on vacation, I'm always just in such a lazy mode on vacations

01:31:35 ◼   ► I don't want to carry around

01:31:37 ◼   ► anything more than I absolutely have to and so my iPhone is

01:31:42 ◼   ► essentially

01:31:44 ◼   ► exclusively the only camera that I use. I get that. I have to say the difference between the five and the six

01:31:51 ◼   ► was a really big difference, and I think that this is this is now at the level where

01:31:57 ◼   ► this really can be your only camera, and it takes good enough pictures under most most circumstances and

01:32:03 ◼   ► so that's why I all I think is well, I used to spend a bunch of money on

01:32:10 ◼   ► camera equipment, and I don't spend that money now, and so if I look at it in some ways like,

01:32:16 ◼   ► "Oh, buying the phone is just like buying a new camera," it's a no-brainer. Like, of course,

01:32:22 ◼   ► do I want pictures of my wife and my family to be better than they were before? Yes, I do. Am I

01:32:28 ◼   ► willing to purchase a new phone to get that? Yes, I am. So even if it came with no additional features,

01:32:34 ◼   ► That to me would be the total sale.

01:32:36 ◼   ► Better camera done.

01:32:38 ◼   ► Take my money, Tim Cook.

01:32:40 ◼   ► Here you go.

01:32:40 ◼   ► I can't remember who I was having this conversation with,

01:32:43 ◼   ► but the conversation, this was a few weeks before.

01:32:46 ◼   ► But when you obviously, you know, the new phone is coming.

01:32:49 ◼   ► And I came to the realization that

01:32:53 ◼   ► my iPhone is the most important computer that I own.

01:32:58 ◼   ► Hmm. I use it the most.

01:33:01 ◼   ► It's the marketing line, but it is kind of like the hub of everything.

01:33:04 ◼   ► In my life it all goes into here, where some devices don't have that so much.

01:33:10 ◼   ► So I'm at the point now where if I can make this computer better, I will do that.

01:33:17 ◼   ► And I am happy to do that once a year.

01:33:20 ◼   ► Yeah, I think that is a very reasonable thing to decide.

01:33:24 ◼   ► And I have a little note in our show notes for this thing which I haven't really thought through very well,

01:33:31 ◼   ► I run into this notion from people that I think of as

01:33:35 ◼   ► upgrade guilt, where people

01:33:39 ◼   ► feel guilty about upgrading

01:33:43 ◼   ► their devices. Now, whenever I think about upgrades

01:33:47 ◼   ► it's like, there's really only two things to consider.

01:33:51 ◼   ► One, do you have the disposable income?

01:33:55 ◼   ► If you don't have that, then the conversation is over. And do you have

01:33:59 ◼   ► the desire for this new thing.

01:34:01 ◼   ► Whatever that might mean,

01:34:03 ◼   ► like do you think this thing is going to,

01:34:05 ◼   ► is going to make your life better in some way?

01:34:07 ◼   ► And like for you, you have recognized

01:34:09 ◼   ► that this is your primary computer

01:34:11 ◼   ► or the center of your digital life in some ways.

01:34:14 ◼   ► And so any improvement in it is a big improvement overall.

01:34:18 ◼   ► - Yes. - So like it makes sense

01:34:19 ◼   ► to get it.

01:34:20 ◼   ► - Any improvement, the total improvement

01:34:24 ◼   ► it will have to my life is magnified.

01:34:27 ◼   ► - Exactly. - Right?

01:34:28 ◼   ► Any small improvement that could potentially make this better, like it being faster.

01:34:33 ◼   ► Any amount of speed increase that I get from my iPhone is big bonus.

01:34:38 ◼   ► Right, because you use it so much.

01:34:40 ◼   ► It's just the center of it.

01:34:42 ◼   ► Some people have this feeling of, again, I know people in real life who are in the situation

01:34:48 ◼   ► where they have these two things, that buying a new iPhone is not going to be a big deal

01:34:54 ◼   ► like they have the disposable income for it, and they also have the desire for it.

01:34:59 ◼   ► But they feel this guilt like they're not supposed to buy a new thing when

01:35:04 ◼   ► just when the new thing comes out even if it's only slightly better. And this

01:35:08 ◼   ► this seems to always be focused around electronics, like electronics fit into

01:35:13 ◼   ► this category in people's mind that is somehow different from things. I just I

01:35:17 ◼   ► just find this an interesting phenomenon like I know enough people who want the

01:35:21 ◼   ► thing and they have the money for the thing and they know that the thing will

01:35:24 ◼   ► be better on the axes that they care about but they they don't want to buy it

01:35:29 ◼   ► out of some sense of guilt or some sense that they shouldn't. Well the thing is

01:35:33 ◼   ► how much money you gonna spend on Friday? I am getting the 128 gigabyte one.

01:35:38 ◼   ► So you're gonna spend like 800 pounds. Right. That is it. That is why people get

01:35:43 ◼   ► weirded out about it. It's a very very large sum of money relative to food.

01:35:48 ◼   ► - Right, it definitely is, it definitely is.

01:35:50 ◼   ► But that's why I'm starting with the like,

01:35:52 ◼   ► do you have free income to spend on this thing?

01:35:57 ◼   ► - Exactly, and my thing is, my business is gonna buy it.

01:36:00 ◼   ► This is, for me, this is like as warranted for me anyway

01:36:04 ◼   ► as a business expense becomes.

01:36:05 ◼   ► And then, I don't need to tell people,

01:36:08 ◼   ► there are a bunch of different benefits

01:36:10 ◼   ► for having a business buy and own this type of equipment.

01:36:13 ◼   ► And that is a thing that I'm gonna be doing,

01:36:15 ◼   ► and it makes sense to me.

01:36:16 ◼   ► But even if it wasn't, because before,

01:36:18 ◼   ► I still bought one every year,

01:36:20 ◼   ► because I could make the money for it,

01:36:22 ◼   ► I made space for the money for it,

01:36:25 ◼   ► because it's important to me.

01:36:27 ◼   ► And I think that's the most important thing.

01:36:29 ◼   ► - Yeah, without a doubt.

01:36:30 ◼   ► And I think back to a thing that I used to do,

01:36:33 ◼   ► back when I was a teacher,

01:36:34 ◼   ► my laptop was the absolute center of my life.

01:36:39 ◼   ► And so because I didn't wanna use

01:36:41 ◼   ► the Windows computers at school,

01:36:43 ◼   ► I was always lugging my laptop back and forth

01:36:46 ◼   ► and using it every day and using it all day.

01:36:49 ◼   ► And like you with your phone, I at the time recognized,

01:36:54 ◼   ► like I spend so much time on this laptop

01:36:59 ◼   ► that almost any improvement is a huge deal.

01:37:06 ◼   ► Like 10% faster if I use it 12 to 16 hours a day,

01:37:12 ◼   ► Like it makes a difference.

01:37:14 ◼   ► And so when I was a teacher,

01:37:16 ◼   ► I had a separate savings account,

01:37:19 ◼   ► which was just for new laptops.

01:37:23 ◼   ► And every month I put money into the laptop savings account.

01:37:27 ◼   ► And the way it worked was I put enough money aside

01:37:31 ◼   ► so that I was on it, I figured it out.

01:37:33 ◼   ► So it was like every 18 months,

01:37:35 ◼   ► if Apple had something new, I was able to get it.

01:37:40 ◼   ► I felt very guilt-free about that

01:37:41 ◼   ► because I'm acknowledging I spend an inordinate amount of time on this device.

01:37:46 ◼   ► It is worth upgrading it even if it is 20% faster.

01:37:51 ◼   ► Or with the laptops, slightly lighter.

01:37:54 ◼   ► Like whenever they made it a little bit lighter with the laptop at the time,

01:37:57 ◼   ► that was a big deal when you're carrying it back and forth all the time.

01:38:02 ◼   ► I've had the money set aside for this iPhone for about two months.

01:38:07 ◼   ► Mm-hmm. Right, just waiting.

01:38:09 ◼   ► Yeah, I've been saving it.

01:38:10 ◼   ► Because I knew this was going to happen.

01:38:12 ◼   ► And you know, I am not at that point where I could just be like,

01:38:17 ◼   ► "Oh, I'll just magic up the money today."

01:38:19 ◼   ► But I've been saving for it.

01:38:21 ◼   ► I still have money set aside for electronics as well, which is the exact same thing.

01:38:26 ◼   ► I know Apple's going to come out with a new thing.

01:38:29 ◼   ► Is there money available for it?

01:38:31 ◼   ► Yes, in my budget. Like, I have it here. It's in this account.

01:38:34 ◼   ► It's ready to go. It's waiting.

01:38:36 ◼   ► And the moment that I can turn this into a new phone, excellent.

01:38:39 ◼   ► "Excellent, this is great."

01:38:42 ◼   ► And it's a similar kind of thing.

01:38:44 ◼   ► If I can get better pictures out of it,

01:38:46 ◼   ► this is exactly the purpose that I want for it.

01:38:48 ◼   ► And also, I use it so much

01:38:51 ◼   ► if, for example,

01:38:53 ◼   ► Safari doesn't lose all of my work

01:38:55 ◼   ► when I'm busy filling in a form

01:38:57 ◼   ► just because I've switched over to one password

01:38:59 ◼   ► and then I come back and it refreshes the page

01:39:01 ◼   ► because it has no RAM.

01:39:02 ◼   ► If I avoid doing that because the new one has more RAM,

01:39:05 ◼   ► this is great.

01:39:06 ◼   ► This is an improvement.

01:39:08 ◼   ► And it is 100% worth it.

01:39:11 ◼   ► I have now started saving money for the iPad Pro.

01:39:13 ◼   ► There you go, see?

01:39:14 ◼   ► We will keep upgrading.

01:39:15 ◼   ► Business expense for you.

01:39:16 ◼   ► Can we finish up today with your little, your crazy theory that you have shared with me

01:39:20 ◼   ► and I would like for you to share with the audience?

01:39:23 ◼   ► Because it's kind of crazy and I think it's crazy enough to make sense and I'm interested

01:39:27 ◼   ► in it and I'm very interested to see what our audience believes of it.

01:39:32 ◼   ► Yeah?

01:39:33 ◼   ► You think it's crazy like a fox maybe?

01:39:34 ◼   ► Yeah, a little bit.

01:39:35 ◼   ► Kind of like you really.

01:39:36 ◼   ► Yeah, there we go.

01:39:37 ◼   ► Okay, so we were talking over lunch about this, and the theory is about why does Apple still sell the 16GB iPhone?

01:39:48 ◼   ► Now, a friend of the show, _DavidSmith, has recently written an excellent article where he has a bunch of data about how terrible of an experience the 16GB iPhone is.

01:40:01 ◼   ► And many people are talking about, you know, Apple still sells this and why it's awful.

01:40:07 ◼   ► Apple themselves kind of admitted with iOS 8 that they had upgrade problems

01:40:11 ◼   ► because people didn't have enough space on their phone to upgrade their devices.

01:40:15 ◼   ► And the thing that I keep hearing from everybody is

01:40:18 ◼   ► Apple's doing this for two reasons.

01:40:21 ◼   ► That it's profitable for them and that it also, like, it pushes people up to the 64GB model.

01:40:28 ◼   ► so that the motivation behind this is money.

01:40:33 ◼   ► On the talk show, even, John Gruber asked Phil Schiller about selling the smaller phones

01:40:38 ◼   ► and we got an entirely unsatisfactory answer.

01:40:40 ◼   ► I don't think it's about the money.

01:40:44 ◼   ► I think Apple knows it's a bad enough experience

01:40:47 ◼   ► that they don't want to sell a 16GB iPhone.

01:40:52 ◼   ► My crazy theory is that this is a supply chain issue.

01:40:57 ◼   ► that Apple sells so

01:41:01 ◼   ► many iPhones around the world that they are consuming

01:41:06 ◼   ► a significant portion of the global supply

01:41:11 ◼   ► of the kind of memory that is used

01:41:15 ◼   ► in iPhones and that they are actually supply constrained.

01:41:21 ◼   ► And I mentioned to you at lunch one of the things that was my prediction

01:41:25 ◼   ► To back up my theory is if on the the 6s or if on the theoretical Pro they don't have

01:41:33 ◼   ► 256 gigabyte versions that they don't increase the top

01:41:37 ◼   ► size tier like maybe this is a little bit of evidence for

01:41:41 ◼   ► Apple just can't get their hands on enough

01:41:45 ◼   ► NAND chips for the memory that this is the real reason why the 16 gigabyte iPhone still exists not because they want to

01:41:54 ◼   ► but because they have to keep selling it.

01:41:57 ◼   ► - That theory makes sense to me

01:41:59 ◼   ► because I genuinely can't understand

01:42:02 ◼   ► why they're doing it at this point.

01:42:04 ◼   ► Like I can understand the cost cutting thing,

01:42:06 ◼   ► but it doesn't meet with the customer satisfaction metrics

01:42:09 ◼   ► that Apple and Tim Cook seems so much to care about.

01:42:12 ◼   ► - Right, Tim Cook loves his customer stats.

01:42:15 ◼   ► - Exactly. - He just loves it.

01:42:16 ◼   ► - Customer stats will be back within the charts

01:42:19 ◼   ► if they keep doing the 16 gigabyte

01:42:21 ◼   ► because it upsets people

01:42:23 ◼   ► 'cause they get frustrated with that.

01:42:25 ◼   ► So it makes, the only logical explanation for me

01:42:29 ◼   ► is that there is some sort of technical limitation

01:42:31 ◼   ► and a supply limitation would make sense,

01:42:34 ◼   ► but I just don't know how it works

01:42:36 ◼   ► in regards to the chips.

01:42:38 ◼   ► Are the chips the same when you need more of them

01:42:40 ◼   ► or are there less of the 16 gigabyte chips in general?

01:42:44 ◼   ► I don't feel like I fully understand

01:42:46 ◼   ► the way the production works,

01:42:48 ◼   ► but it makes sense to me, your reasoning,

01:42:52 ◼   ► that there is only so many that they can use,

01:42:54 ◼   ► and if they wanna go 32 everywhere,

01:42:57 ◼   ► they won't have enough of it.

01:42:59 ◼   ► - Yeah, and I actually even think

01:43:02 ◼   ► that the _DavidSmith article backs me up even more,

01:43:07 ◼   ► because his numbers are that it was something like what,

01:43:10 ◼   ► 40, 45% of people maybe are buying

01:43:13 ◼   ► the bottom-end iPhone 6.

01:43:16 ◼   ► So if you figure 40% of the people who buy iPhones

01:43:20 ◼   ► are buying the 16 gigabyte model.

01:43:23 ◼   ► And if you upgraded that to 32,

01:43:26 ◼   ► you'd have to double the amount of memory

01:43:29 ◼   ► in 40% of the global iPhone sales.

01:43:33 ◼   ► - Feels like too much, yeah.

01:43:35 ◼   ► - I think that is not a trivial amount of demand

01:43:39 ◼   ► for this product.

01:43:43 ◼   ► And I honestly think it's an issue of the ability

01:43:47 ◼   ► in the global electronics world

01:43:50 ◼   ► to supply this stuff.

01:43:51 ◼   ► And we do kind of know from some documents that

01:43:54 ◼   ► Apple's dealings with companies is to like

01:43:58 ◼   ► lock down and pre-purchase all of their supply.

01:44:02 ◼   ► And so like this happens when competitors go around

01:44:05 ◼   ► to the companies that manufacture parts for Apple

01:44:08 ◼   ► and they say, "Oh, hey, can you manufacture

01:44:10 ◼   ► "a tiny hard drive for us too?"

01:44:12 ◼   ► And the company has to say, "Oh no, Apple has pre-bought

01:44:16 ◼   ► 100% of our output over the next five years.

01:44:20 ◼   ► And so it's the fact that Apple does that kind of stuff too that makes me

01:44:24 ◼   ► just feel like

01:44:25 ◼   ► it's the memory chips that are in short supply here. Like this is the precious

01:44:30 ◼   ► resource.

01:44:30 ◼   ► Apple has already locked down as much of this as they possibly can,

01:44:35 ◼   ► but it is just still not enough. It's still not enough.

01:44:39 ◼   ► Because otherwise I just feel like all of the evidence points toward

01:44:44 ◼   ► Apple doesn't really want to do this,

01:44:48 ◼   ► but they are constrained to do this.

01:44:51 ◼   ► So that's my theory.

01:44:52 ◼   ► - So 'cause I feel like I don't,

01:44:54 ◼   ► I don't know how these things are made,

01:44:57 ◼   ► but assuming it takes more material and or more work

01:45:01 ◼   ► to make a 32 gigabyte, then it makes sense to me.

01:45:05 ◼   ► Because you're right, if it's half of all the iPhones sold,

01:45:08 ◼   ► which we know is quadrabillions of iPhones, right?

01:45:13 ◼   ► - It's in for two millions, like it's just a number

01:45:16 ◼   ► that doesn't even make any sense, quarter on quarter.

01:45:20 ◼   ► If that keeps going up, like where does the material

01:45:23 ◼   ► come from, how do you get these chips

01:45:25 ◼   ► if they have to double all of that?

01:45:26 ◼   ► I understand that, like it feels like a problem

01:45:30 ◼   ► that is too tough to solve,

01:45:32 ◼   ► so they're just gonna keep ignoring it.

01:45:34 ◼   ► Like, it's like, we'll just keep doing it

01:45:36 ◼   ► and then eventually we'll have to change,

01:45:38 ◼   ► but not this time.

01:45:39 ◼   ► - I just think that they're stuck with,

01:45:41 ◼   ► The alternative is if we give it more RAM it means we have to sell fewer phones because we simply can't supply the memory.

01:45:47 ◼   ► All the cost has to go up in some way to offset something.

01:45:51 ◼   ► Part of my theory here is that this isn't even a cost issue. That it really is just a physical limitation in the production lines.

01:45:59 ◼   ► That there's some bottleneck in the production of chips. Like they just couldn't do it.

01:46:06 ◼   ► that they'd have to sell fewer phones if they wanted to double the memory in the bottom

01:46:10 ◼   ► in the bottom line.

01:46:11 ◼   ► Because it does seem super weird, right?

01:46:13 ◼   ► That you go 1664 128.

01:46:15 ◼   ► Yeah.

01:46:16 ◼   ► Like at this point, that's just strange.

01:46:18 ◼   ► Why that huge gap in the middle?

01:46:20 ◼   ► Yeah, it doesn't make any sense unless you don't have enough of these chips.

01:46:25 ◼   ► It doesn't make it just doesn't make any sense.

01:46:27 ◼   ► Now, of course, I could be totally wrong.

01:46:29 ◼   ► It could be that Apple is trying to push people up the chain.

01:46:33 ◼   ► But it's just been 16GB so long, I just don't think that that is really the reason.

01:46:39 ◼   ► I just don't think it is.

01:46:40 ◼   ► So that's my theory.

01:46:43 ◼   ► I mean at this point I don't care if you're wrong because I like that theory so much that

01:46:47 ◼   ► I'm just going to say it's right.

01:46:51 ◼   ► That's how things work.

01:46:52 ◼   ► By consensus.

01:46:53 ◼   ► That is it.