0:00:00[Music]
0:00:08From Relay FM, this is Upgrade, episode 423.
0:00:13Today's show is brought to you by Squarespace, Sourcegraph, Bombus, and Capital One.
0:00:17My name is Myke Hurley, and I am joined by Jason Snow.
0:00:20Hi, Jason Snow.
0:00:21- Hi, Myke Hurley. How are you?
0:00:22- I am fine and dandy, my friend, because it's iPhone Day.
0:00:26- It is. It's iPhone Day. It's Apple Watch Day.
0:00:28- It's Apple Watch Day. - And Apple Watch Day.
0:00:29- And it's Ultra Day.
0:00:31- This is Ultra Upgrade. - Ultra Day.
0:00:33- Welcome to Ultra Upgrade. - It will always be known
0:00:34from now on as Ultra Wednesday.
0:00:37- Yeah, so.
0:00:39- So.
0:00:41- I have a #snowtalk question for you.
0:00:43- Okay, sure.
0:00:44- Comes from me.
0:00:45- Oh, no.
0:00:46- I wanna know, Jason, where are you?
0:00:49- I think we have referred to this in the past
0:00:51as undisclosed location C.
0:00:55All I can say is this, I am somewhere deep,
0:00:59deep within the bowels, the ring.
0:01:03I am, I may be near Johnny Srouji's chip lab for all I know,
0:01:08but no, I'm actually in the ring at Apple Park.
0:01:10- You're in the ring at Apple Park?
0:01:11- I am in the ring at Apple Park.
0:01:13I'm not across the street on Tontow Avenue.
0:01:16I am in the ring in an undisclosed location.
0:01:18Yeah.
0:01:19- That's not what I was expecting.
0:01:21- Yeah, nobody told me not to say that that's where I am.
0:01:23- I will say that answers a question that I had
0:01:27because so I knew we were starting around this time
0:01:29and I was like, where's Jason?
0:01:30So I open Find My and I was looking and I'm like,
0:01:33he's nowhere near where he needs to be.
0:01:35And then you appeared on this call that we've got going on.
0:01:38So, hey, thank you very much to Apple for hosting Jason.
0:01:42So we can have this conversation as soon as we can today.
0:01:45I would like to just start with a little bit of follow out
0:01:50and I want to talk for a moment about our St. Jude campaign
0:01:54because it's been going incredibly well so far
0:01:56and I wanted to spend a little moment
0:01:58talking about that, Jason.
0:02:00Okay, we've raised for St. Jude so far this year
0:02:03over $117,000 so far,
0:02:07which I'm just blown away by the generosity so far
0:02:11of the Relay FM community and various podcasts
0:02:14and websites and all that kind of stuff.
0:02:17Similarly, we've had, we've got currently, Jason,
0:02:19over 100 people who have signed up to fundraise as one of the sub-campaign fundraisers so far
0:02:25this year.
0:02:26So it's really going incredibly.
0:02:27I would love our listeners to go to Relay, go to stjude.org/relay and give to St. Jude.
0:02:35Because look, I will borrow a line from my friend Casey Liss who talks about this on
0:02:40ATP.
0:02:41We're obviously about to talk about a bunch of products.
0:02:43That's what we're going to talk about today and we're going to talk about things we want
0:02:46to spend our money on.
0:02:47This is a fantastic place to give some money to.
0:02:49For the fourth consecutive year, the Relay FM community is rallying together to support
0:02:53the life-saving mission of St. Jude Children's Research Hospital, which is finding cures
0:02:58and saving children.
0:02:59Since opening its doors in 1962, St. Jude Children's Research Hospital has grown in
0:03:04size and capability for one special reason.
0:03:07They believe that children all over the world deserve the same chance at survival.
0:03:11Treatments developed at St. Jude Children's Research Hospital have helped increase the
0:03:16overall childhood cancer survival rate from 20% to more than 80%.
0:03:21While tremendous strides have been made, 1 in 5 children diagnosed in the US will not
0:03:26survive and globally those numbers are reversed with 4 in 5 children in some developing countries
0:03:31not surviving.
0:03:32With limited access to high quality affordable medicines and the financial burden of research
0:03:36and care, these are hallmarks of the childhood cancer challenge that many developing countries
0:03:41face and also just this is just a horrible thing that no family should ever have to go
0:03:46through is their child facing death and this is why we come together to raise money for
0:03:53St Jude because during childhood cancer awareness month it is an opportunity for us to fight
0:03:58childhood cancer because together we can make a big impact.
0:04:02I want everybody to go to stjude.org/relay you can donate there and we have some wonderful
0:04:08gifts if you do. If you give $60 or more you'll get a digital bundle which includes a wallpaper
0:04:13and a Mac OS screensaver pack which I cannot wait to tell you more about. It was put together
0:04:17by a wonderful friend James Thompson. James did just an absurdly incredible weird and
0:04:22wonderful job and I can't wait for you all to see it. If you make a gift of $100 or more
0:04:27you get these and some stickers. If you sign up to fundraise so you'll be able to go out
0:04:32to your friends, your family, your colleagues, people you know, your communities online and
0:04:37get them to give to St Jude. If you raise $1 or more after signing up to be a fundraiser,
0:04:43you will get an exclusive St Jude limited edition of the Relay of Home Challenge coin.
0:04:47At $250 or more, you get a really weird and wonderful desk mat of mine and Steven's cartoon
0:04:51heads. It's bananas. Please go to stjude.org/relay to donate and find out more about fundraising.
0:04:58And don't forget to mark your calendars for September 16th for the 4th annual Podcast
0:05:01athon. That's from 12 to 8pm US Eastern Time. I'll tell you a little bit more about that
0:05:05on next week's episode.
0:05:07Once again, please, stgeo.org/relay
0:05:09to learn more and donate
0:05:11and let's cure childhood cancer together.
0:05:13Should we look at the draft results, Jason Snow?
0:05:17- I mean, if we have to, we have to.
0:05:19- You're not keen? - It was a momentous,
0:05:22look, Myke. - Yes, Jason?
0:05:24- It turns out that I could've,
0:05:25I would've had to get every question right.
0:05:32I would've had to have a perfect score.
0:05:34And nobody, nobody gets a perfect score.
0:05:37- Nobody gets a perfect score.
0:05:39- Except for you, 'cause you got a perfect score today.
0:05:41- One time, you're a big boy over here.
0:05:44- Oh yeah. - You eye check, Jason.
0:05:45- 10. - Only time
0:05:46this ever happened.
0:05:48- 10 for 10. - We've gotten close before,
0:05:50we both got to nine once.
0:05:51- The only thing you missed is the over under.
0:05:53- I know. (laughing)
0:05:55There was a moment where like-- - But it didn't matter.
0:05:57- It started to get towards the time and I was like,
0:06:00I was at that point very convinced I was gonna get the 10
0:06:03because of the "I only have one left" and I was like, "If something happens and I end up
0:06:08getting screwed on this tiebreaker..." Yeah, oh that would have been the saddest thing ever.
0:06:12No, so what I missed, because really we might as well just list the
0:06:15misses because that's all there is, I thought the prices would go up. Not Apple.
0:06:21Tim Cook's holding them down. No, isn't that a surprise? He's holding them down. And they made a note
0:06:26for each one to say the prices were staying the same. Starts the same.
0:06:31Because I think there have just been a lot of people believing that that was
0:06:34going to be the case and I think that they got to flex.
0:06:38Really?
0:06:39They did. And also make that note that it's like, well, this is the same price
0:06:42because the Mini was cheaper, right? They're like, no, no, this is the same price that the
0:06:47the 13 price was for the 14. So I got that one wrong. I got new Apple Watch
0:06:53model is called Pro wrong, but didn't we all get that one wrong? We'll talk about
0:06:56that and we didn't we'd although I may be in it now we did not pay a visit to
0:07:01Apple's chip lab and so I got seven and you got ten.
0:07:08It was one that I thought I wasn't gonna get when in the Apple Watch segment they
0:07:12closed it out right and I was like oh I'm not gonna get that fitness plus.
0:07:16No new watch faces.
0:07:17Well there was the new watch face there was the oh because that came in the
0:07:21ultra I was always expecting that would be the ultra though I that was where I
0:07:25I thought they would do it.
0:07:26- You got it.
0:07:27- 'Cause it needed the new sensors.
0:07:28You know, like maybe there would be a body temperature one,
0:07:31but actually we'll talk about it when we get to it.
0:07:33The body temperature thing just seems very specific.
0:07:36They're using it not really for anything.
0:07:38- And new, and new Fitness+ features.
0:07:41- Yeah.
0:07:42- Just ended up being, oh and it'll work on your iPhone,
0:07:44which is great 'cause my daughter called me the other week
0:07:46and said, "I wanna use Fitness+, how do I do it?"
0:07:49And I said, "You don't have an Apple Watch so you can't."
0:07:51- That's interesting, right?
0:07:53- I texted her and I was like,
0:07:54you're going to be able to do that.
0:07:55So that'll be good.
0:07:56What do you think the situation with that is?
0:07:58Do you think that they're just wanting to expand it?
0:08:01So I guess this is going to be kind of like, you know,
0:08:04every device integrates with the Apple watch, even the Apple TV, right?
0:08:09So I guess that they're just going to say like, ah, don't worry about it.
0:08:13Yeah, I think that's, I think that's it. That they decided,
0:08:17now that they've launched it, that, um,
0:08:20maybe getting Fitness+ in front of more people is more important than tying it to the Apple
0:08:25Watch.
0:08:26I'm really intrigued to see how it translates because there are times, like in some of the
0:08:30Fitness+ classes that I've done, they reference the heart rate and they reference like, I
0:08:37mean, I guess the clothes in the rings just pops up, but they reference things which they
0:08:40show on the screen, like the burn rate and like where you are compared to other people
0:08:45and none of that's going to be, or the burn, but none of that's going to translate.
0:08:50But it's all non-interactive, right? So, I mean, yeah, they might, they may make reference
0:08:53to it or they may just take that out of the scripts going forward.
0:08:56Oh, hey, maybe a thing pops up and says, "You should buy an Apple Watch."
0:08:59Buy an Apple Watch, yeah.
0:09:00"You know what would be great for you right now? Buy an Apple Watch."
0:09:03Yeah. Sure.
0:09:04That would be really fun.
0:09:05Anyway, congratulations. You were the, uh, you were the champion. I don't have to move
0:09:09my banner and neither do you. Our penance remain intact.
0:09:13I would have to check, but I think this might be the first time I've won two on the bounce.
0:09:18I don't think I've ever done that before.
0:09:20- Nope.
0:09:21- Nope, I haven't. - Well done.
0:09:22- So I'm feeling-- - You're on a roll.
0:09:23- Not gonna lie, Jason.
0:09:26Feels pretty good.
0:09:27- Good, good, good.
0:09:28- You know how it feels.
0:09:30- I know how it feels.
0:09:31- You know how it feels to win. - I've been there.
0:09:32I've been there before. - Time and time again.
0:09:33But now I know how it feels. - You win some, you lose some.
0:09:35But it feels good to win.
0:09:37Yeah, it does.
0:09:38- All right, let's thank our first sponsor
0:09:41of this week's episode, and we will start digging in.
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0:11:34I want to start with what I think may have been the most surprising product
0:11:43or like the product that I feel like maybe we didn't understand in the exact way going into it.
0:11:50Apple Watch Ultra.
0:11:52I feel like that it begins the conversations around this product when we first heard about it
0:11:58from Mark Gurman began with this is an extreme sports watch, right?
0:12:03Yes, then we talked ourselves out of it then everybody did right I think including Mark Gorman then started talking about though
0:12:10This is a pro watch. No. No, this is a
0:12:13sports watch and Apple
0:12:16Multiple times caught it a sports watch the best sports watch like that's what they're going for here, right?
0:12:22Yeah, I'm curious about the dynamic that made the initial report successful
0:12:28Like he got it, right and that then everything after that was hedging and I wonder partly
0:12:33I wonder if it might have actually been a reaction to that report that everybody sort of like played it down because they didn't want
0:12:39People to get it completely right that it might have actually been like now, you know
0:12:44It's more complicated than that
0:12:46But the truth is that his report was right it and all of us sort of like talks ourselves out of it and started saying
0:12:52Oh, well, you know, but probably not it'll probably just be aspirational and they'll have those features
0:12:57But they won't really talk about it
0:12:58And that was the thing that struck me,
0:13:00just like it struck you,
0:13:01that the Apple Watch Ultra is unrepentantly, specifically,
0:13:06and I think learning the lesson of the original Apple Watch,
0:13:11focusing on the thing that it needs to be,
0:13:14which is a sports watch.
0:13:16And so it is, what is it, notifications and health?
0:13:21Like, those are the things that they figured out
0:13:25that the Apple Watch is good for.
0:13:26Well, you know, clearly one of the Apple Watch stories
0:13:28has always been about health and about sports
0:13:31and about activity and so why don't,
0:13:34and there's a sports watch category,
0:13:36so why does the Apple Watch only sort of like
0:13:38barely touch on the sports watch?
0:13:42So here it is, it is unabashedly a sports watch.
0:13:45And I love that the whole presentation was focused on
0:13:48Apple talking to the experts in the field
0:13:54about what they wanted out of it, right?
0:13:56So they get the guy on the boat doing his presentation
0:14:01about his dive computer app that's gonna be
0:14:04on the Apple Watch.
0:14:05And you've got the ultra marathoner,
0:14:07and one after the other saying,
0:14:11the message really is we talk to the experts
0:14:14and these are the features they want.
0:14:17And it's all in on sports.
0:14:20It's huge and it's funny 'cause it made sense at the time,
0:14:24but then we all just sort of like thought,
0:14:26"Nah, they're not gonna do that."
0:14:27And they, we'll come back to this,
0:14:29'cause there was a lot of that in this.
0:14:31I think a lot of the assumptions about this event
0:14:35were people underestimating Apple.
0:14:38- Hmm, all right, I mean, I'm excited to pick that apart
0:14:41as we go through, 'cause--
0:14:42- Big company, you know,
0:14:44one of the most successful companies in the world,
0:14:46and yet, somehow, I think, sometimes,
0:14:49we underestimate them, or we kind of blunt their
0:14:50we underestimate them or we kind of blunt their ambition
0:14:55and say, "Nah, they're not gonna do that."
0:14:58And sometimes they take big shots.
0:15:02- I think the thing that I've taken away from this
0:15:04is this really actually could have been called
0:15:05Apple Watch Extreme, because yes, it's the sports watch,
0:15:09but they really are,
0:15:10they're really pushing on the hard end of sports,
0:15:15because one of the things that I was intrigued about
0:15:19is going into this, like if it's gonna be a pro featured watch or a sports featured watch or whatever,
0:15:25how do they stack it up against the others?
0:15:27Where the whole promo for the Series A is focused around a guy running outside.
0:15:31So it's clearly like Apple Watch Ultra is not like now the only one that's going to be positioned as sports, right?
0:15:38Or fitness.
0:15:39Where this one, like all of the promo videos is like,
0:15:42"No, no, do you climb mountains? Do you run in deserts? Do you like dive under, are you a scuba diver?"
0:15:48But also, what I like about the way they do things,
0:15:52I find some of those watches to be really ugly,
0:15:57because they're built to be utilitarian.
0:15:59I've seen images of this thing,
0:16:01I've seen hands-on photos of it afterwards,
0:16:05it looks really cool.
0:16:06Did you get to see one?
0:16:07- It does, yeah, absolutely.
0:16:08It's chunky.
0:16:10- It looks chunky, yeah.
0:16:12- It's chunky, but the face is flat,
0:16:16And so in that it's very different from other Apple Watch.
0:16:19It's still recognizably an Apple Watch
0:16:20'cause it's got the curved corners, but its face is flat.
0:16:24And then, you know how like the digital crown
0:16:29from the very beginning has meant to be kind of,
0:16:33I mean, you can almost hear it in Jonny Ive's voice,
0:16:35imparts a bit of elegance of using the language
0:16:40of watchmaking in the Apple Watch, right?
0:16:43And it is, it is a fine kind of elegant control.
0:16:47You look at the one on the Apple Watch Ultra
0:16:50and it's like a gear or something
0:16:53or something out of a toolbox.
0:16:55It is chunky and heavy and it's just,
0:16:59it's the same word in a different language almost.
0:17:03And then the fact that they,
0:17:05and then the other button which is designed
0:17:07to kind of disappear is more prominent.
0:17:10And then there's the big orange button on the other,
0:17:12the action button on the other side.
0:17:16- Orange, it's all orange, right?
0:17:17No matter what color you get, that's always orange.
0:17:19- International orange, the Golden Gate Bridge color.
0:17:21- I love that color.
0:17:23All of the orange is definitely selling me on it.
0:17:26I have no doubt that Steven's freaking out.
0:17:27He loves orange too.
0:17:29And they mentioned, and it makes sense,
0:17:32like the crown and the buttons,
0:17:35they're meant to be operated even if you have gloves on.
0:17:38- Have gloves on, right?
0:17:39- Right, which I think is smart.
0:17:40- Because in a lot of these environments,
0:17:42your hands are covered.
0:17:43So yeah, that's really smart.
0:17:44Also, I don't think having a dedicated button
0:17:49for essentially user assignable or app assignable
0:17:53on that action button is a smart bit of,
0:17:56I think Apple learning about how people wanna use
0:18:00the Apple Watch and thinking about this context,
0:18:02but also more broadly, I was talking to James Thompson
0:18:05a little while ago about a watch app
0:18:08that I was thinking of, wondering why it doesn't exist.
0:18:11And one of the challenges is those buttons
0:18:13sort of have system functions for the most part.
0:18:16They scroll, but like to push in the crown
0:18:19or push in the button, it does system things.
0:18:21And I don't think apps are allowed to take them, right?
0:18:25- I mean, it would break, right?
0:18:26You'd never be able to leave the app.
0:18:27- You could never leave the app, right?
0:18:29So action button, there it is.
0:18:31It's like, well, this button,
0:18:32and they showed it with that dive computer
0:18:33that the action button does something in the app.
0:18:36Like obviously the app is written
0:18:38to support the action button for an action,
0:18:41which is really cool,
0:18:42'cause that's a thing that Apple Watch apps
0:18:44haven't really been able to do, legally at least, before.
0:18:47So, yeah, I love that this is,
0:18:49you know, it's a big chunky watch,
0:18:51and it does what it's good at.
0:18:53It's got a big battery,
0:18:55and then they've got their low-power mode
0:18:57that makes it an even longer-lived battery,
0:19:00and it's all good.
0:19:01- It's the David Smith mode, right?
0:19:04But they didn't really give any information about that.
0:19:05I don't know if you know anything more.
0:19:06- No, and there's low-power mode,
0:19:08and they didn't, they like,
0:19:10- It wasn't that. - They specifically didn't
0:19:11call it that, right?
0:19:12So I think that maybe there's a variation on that
0:19:15or something for the Apple Watch Ultra.
0:19:17- I mean, I expect that it has low power mode
0:19:20'cause it's in watch hours nine.
0:19:21I assume it has that.
0:19:22It probably gets like seven months of battery life.
0:19:24But they referenced like 60 hours of battery life
0:19:29with enhancements.
0:19:31I expect it is a kind of like adventure mode or something.
0:19:34- Adventure mode, yeah.
0:19:35- Where it's still more-- - Perhaps.
0:19:36- More functionable.
0:19:38I wanna, there's a couple of design--
0:19:40- More functional. - Yeah, that's a word.
0:19:41Don't worry about it.
0:19:42- Yeah, okay.
0:19:43- A couple of design things that I wanted
0:19:45to get your take on.
0:19:46So the screen is flat and the case comes up
0:19:49and surrounds it.
0:19:50What does that look like?
0:19:52It seems interesting.
0:19:53- I don't even know how to describe it.
0:19:57It's just a flat face and then it's got
0:19:59a titanium ring around it basically.
0:20:01And there's a little bit of a chamfer on the side
0:20:03and all that, but it's a really different look
0:20:06from one direction, right?
0:20:07Like the edges look very Apple Watch,
0:20:09but the flatness is very different.
0:20:10- 'Cause it's almost got like a camera bump look to me now,
0:20:14where it's like you've got the part
0:20:16and then it's like a shelf that sits on top of it, right?
0:20:19You know, like over the time our camera bumps,
0:20:21they get like little protrusions.
0:20:23It kind of has that kind of look to it in a weird way.
0:20:26- I mean, I'm sure they did a lot of sort of
0:20:28ruggedness testing too, of like what are the shapes,
0:20:32you know, what's gonna reduce the impact
0:20:34so it doesn't break and, you know,
0:20:36it doesn't smash on the side of it
0:20:38or on the front of it,
0:20:39just so that it can survive in these environments.
0:20:41Rocks, ice. - I saw a friend of the show,
0:20:43Quinn Nelson of Snazzy Labs tweeting,
0:20:46'cause Quinn's a big watch guy,
0:20:47and he helped me with a term, crown guard.
0:20:52So when something on a, when you have,
0:20:56'cause you've got the digital crown,
0:20:58has that bump, right, and the bump kinda goes around it.
0:21:01- Yeah. - It's called a crown guard
0:21:04in watch terms, so we have the phrase now
0:21:07for how to describe the bump that sits on the side now.
0:21:11Crown guard. - Okay, crown guard.
0:21:14- It has, all of them have cellular,
0:21:16which makes sense, right?
0:21:17For some of the stuff that they describe later on.
0:21:20And I think also just simplifies the offering.
0:21:237.99, which I think,
0:21:28I'd actually, do you know what?
0:21:31I don't know what I think about that price, 7.99.
0:21:34I haven't thought about it until just now.
0:21:36I would not have guessed that it would be that low, honestly.
0:21:40I was thinking that this was gonna be a 999 kind of watch.
0:21:43Now we'll have to think about where it fits
0:21:45given its functionality and all of that,
0:21:47but I would have overshot on that.
0:21:49I wanted to mention the whole dual band GPS
0:21:54and on top of all that,
0:22:00that compass where you can set waypoints
0:22:02and there's a way back.
0:22:03So if you get lost,
0:22:04it's actually been tracking where you've been moving.
0:22:06- How cool is that?
0:22:07- And you can retrace your steps.
0:22:09- It's like the breadcrumb Apple Watch.
0:22:11- That's amazing, it is.
0:22:13- Hansel and Gretel.
0:22:14- Hansel and Gretel, Apple Watch, Hansel and Gretel.
0:22:17Another rejected name.
0:22:19Little bit long, little wordy.
0:22:22- I think that is a cool feature.
0:22:23And yeah, they've done some stuff
0:22:25that I don't really understand,
0:22:26but I believe them when they're like,
0:22:27they put new GPS stuff in there.
0:22:29The dense urban conditions was a really interesting idea.
0:22:33'cause I know this is something that I've struggled with.
0:22:35You're like in a big city and your iPhone just freaks out
0:22:38'cause it's not where you are anymore.
0:22:40So I really hope they bring this technology
0:22:42to their other devices,
0:22:43not just the Apple Watch Ultra in the future.
0:22:46The siren that they've put on the watch
0:22:49that you can hear from up to 180 meters away,
0:22:53which is powered by a bigger, louder speaker
0:22:55and they put three microphones on it, I think,
0:22:56so they can do some noise cancellation stuff
0:22:59if you're, as they showed in the video,
0:23:01climb in a mountain face and you need to call base camp.
0:23:03It literally said base camp on the watch.
0:23:06- Yeah, that was where he was calling was base camp.
0:23:09Yeah, I think the idea there too,
0:23:11that this is a watch that they think a common use case
0:23:13is gonna be out on its own without an iPhone attached to it
0:23:16using cellular and you have to use it to communicate
0:23:18and all of those things kind of follow from that.
0:23:20I was impressed 'cause this was what,
0:23:2245 minutes at the beginning of the presentation.
0:23:25I mean, the Apple Watch was not a footnote
0:23:28to this presentation and this particular model.
0:23:31I mean, the regular Apple Watch, we can talk about it.
0:23:33- We'll get to it, yeah.
0:23:34- There's not as much interesting in there.
0:23:36There are a few things, but this Apple Watch Ultra,
0:23:39they had so much, and I didn't feel bored by most of it
0:23:44because it was more like they kept piling things on.
0:23:46I lost a little focus when we went to the guy on the boat
0:23:49talking about the dive computer.
0:23:51- Yeah, just 'cause I don't understand
0:23:52what he's talking about, but it seems interesting.
0:23:55- And I started to wonder,
0:23:57do they shoot that out on a boat,
0:23:59or did they have him be in front of a screen
0:24:01and bumped him around there?
0:24:04'Cause he was being bumped around
0:24:05and he probably had to loop all his dialogue.
0:24:09I did take a moment and think about the filmmaking
0:24:11at that point.
0:24:12And Apple refers to this as a film, by the way,
0:24:15because Tim Cook came out on stage
0:24:16at the Steve Jobs Theater today,
0:24:19before the presentation, like he did at WWDC,
0:24:22and he said, "Good morning."
0:24:23- Good morning. - Good morning.
0:24:24And then he said something interesting,
0:24:27which was, and since you didn't see it, I'll tell you,
0:24:31it's been three years since the last event here,
0:24:33and we really miss doing these events.
0:24:35And, but he said, "We've made these films,
0:24:38"and we really like how these films are put together,
0:24:42"and how they get our product out there,
0:24:43"and we hope you enjoy the film."
0:24:44It was very much what I've been saying,
0:24:47which is, it's the director introducing the film
0:24:52at the film festival, and then, in this case,
0:24:54I think he might have even been in the front row afterward,
0:24:57but then we just watched the film, as it were.
0:25:01But I thought it was very, very impressive,
0:25:05and while the Apple Watch Ultra,
0:25:09a name that they've been using,
0:25:10that they use with the M1 Ultra, right?
0:25:12So it's been flowing out there,
0:25:14and it's a superlative, right?
0:25:15You could call it extreme,
0:25:16but Ultra is sort of like, this is the most.
0:25:20So it was in the palette, and so they chose to use it.
0:25:22I think it's an interesting product.
0:25:24not necessarily a product that I'm personally interested in,
0:25:27but I love, it is the antithesis
0:25:29of that original Apple Watch presentation,
0:25:31if you think back, right,
0:25:32which was very much like, what's it for?
0:25:35Well, I mean, anything.
0:25:36And this is like, this is what it's for.
0:25:38Like, this watch was born for a purpose.
0:25:42And I love products like that, that know what they are.
0:25:46- Yeah.
0:25:46Yeah, this is the most focused of any Apple Watch, for sure,
0:25:53of what it's made for.
0:25:55They even made three new watch bands to go alongside it,
0:25:59and they're named very clearly.
0:26:01Alpine Loop, Trail Loop, Ocean Band.
0:26:04If you can't work out what they're meant for,
0:26:07they can't help you.
0:26:08But they look cool, though.
0:26:09I love the look of the Alpine Band.
0:26:12And I think I did see, Jason, that these
0:26:15will work on the larger of the two existing watches.
0:26:20And if you have bands, they will still fit on these.
0:26:25But they might not match up exactly,
0:26:27but that's kind of how that's gonna work.
0:26:30What I'll say is, I am really intrigued to see one of these.
0:26:35I'm really intrigued to put one on.
0:26:38It is, I do not believe this is my
0:26:43everyday aesthetic for what I'm looking for in a watch.
0:26:48Now I could imagine there are times where this would look really good with some of the
0:26:54clothes that I wear.
0:26:56Especially with some of the orange pops and stuff like that.
0:26:59I just think that wearing the right set of clothes would look really good.
0:27:04What I like about my current Apple Watch, and I use the gold stainless steel, is it
0:27:09looks simple enough in a regular day, but I can dress it up.
0:27:14I feel like this watch is going to be difficult to dress up.
0:27:18I think it will always scream what it is.
0:27:21But if you are, you know, like this really does feel to me,
0:27:25similar aesthetic to the G-Shock,
0:27:28which is what we've been talking about for a long time in that it is big and it
0:27:31is bulky and you know what it is when you see it and you can't hide that.
0:27:36But you can, it looks cool if that's what you're into.
0:27:40Let's be honest. If you invite an ultra marathoner over to dinner,
0:27:43even if they dress up, you know, they're an ultra marathoner.
0:27:46And they want to tell you too, so this is the easy way for them to tell you.
0:27:51You could be like, "Oh, that's a big watch."
0:27:52You're like, "Oh, yeah, I need this watch because..."
0:27:54- They used it to run across the Sahara Desert.
0:27:56- Because when I run across deserts, I need the battery life, you know?
0:27:59- Yeah.
0:28:00- It's an easy...
0:28:01If you are an ultra marathoner, congratulations, you know I have a new way to tell people.
0:28:07- I use this to orient myself out of a snow blind situation where I had to go back to my base camp.
0:28:15I called my base camp.
0:28:16I keep them in my contacts list as Basecamp.
0:28:19- Just, well I mean, Casu hasn't got their Basecamp
0:28:21in the contacts list.
0:28:22If you're gonna call Basecamp,
0:28:23why would you not put them in the contacts list?
0:28:24- Why would you not?
0:28:25- The one last thing I did wanna mention,
0:28:27I just thought it was interesting.
0:28:28The Depth app that they've worked on,
0:28:31that they partnered with an existing company to do that.
0:28:34I just think that's really interesting.
0:28:36But I think that it's not,
0:28:41I don't think it's called,
0:28:42they referenced it as like a Depth app,
0:28:44but I don't think it,
0:28:45just they worked with this company called Oceanic Plus to integrate this new thing and
0:28:50it's like really well done it looks like. Yeah the app is Oceanic Plus from
0:28:54Jewish Outdoors right? But it looks very appley in its design I think it looks like that I
0:29:00really do believe that this was a... oh there is a depth app okay so I've gotten that confused
0:29:07I'm looking at the Apple Watch Ultra page now. Oh there's two yeah it automatically
0:29:09uses the depth app and then there's Oceanic Plus which is the dive computer. Yeah. Dive
0:29:13app from a third party. Cost unknown.
0:29:17So super cool. Super super cool. Yeah so that $7.99 order today. Some products were ordered
0:29:24today which is interesting. But this one is shipping on the 23rd of September so a couple
0:29:30of weeks away.
0:29:32This episode is brought to you by our friends over at Sourcegraph. So you've just hired
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0:31:19That wasn't the only Apple Watch.
0:31:20Not at all. Not even close.
0:31:23Not even close. There was the Apple Watch Series 8, which... There were points during
0:31:30the presentation where I couldn't work out if they were telling me there were
0:31:36new features to the watch or not. Where they were telling me what the Apple
0:31:42Watch Series 8 could do and what it was good at and the features that it had and
0:31:47I was like "uh... does it not already do this?" I was very confused for quite a bit of this.
0:31:56- That happened with the iPhone too,
0:31:57but definitely there's a,
0:31:59like they ran that commercial basically.
0:32:02It's a film within a film if you will.
0:32:04And they did the, it lists like,
0:32:07hey, you're doing stuff with your Apple Watch.
0:32:09And you know, it included the new features
0:32:12along with all the other things that it does.
0:32:14And I understand that when you're trying
0:32:15to communicate the product,
0:32:17on one level you want to communicate
0:32:19the totality of the product.
0:32:20Whereas we're kind of like interested in what is new
0:32:23in the new one that you're introducing today.
0:32:26And so we got with the regular old Apple Watch,
0:32:30there's not a lot here.
0:32:32It includes a feature that is, it turns out,
0:32:35is spanning the Apple Watch and the iPhone,
0:32:38which is the crash detection,
0:32:40which is following on from fall detection
0:32:43in the Apple Watch.
0:32:44They now have across the watch and the iPhone
0:32:47this crash detection idea
0:32:48because they've built in a new,
0:32:51It's like a new gyroscope, new accelerometer,
0:32:54a barometric sensor, and they built it together
0:32:57where it can basically determine if you're in a car crash
0:32:59using a machine learning model.
0:33:01And it will, so previously, if you fell while running
0:33:04with an Apple Watch, it would do this.
0:33:07Speaking of somebody who fell while running
0:33:08with an Apple Watch.
0:33:09- How does it time with the iPhone?
0:33:11- The iPhone has crash detection too.
0:33:13- But like, so if I had a crash
0:33:16and I just had my iPhone in the car,
0:33:18it would also do the same thing?
0:33:20- Yes. - Okay, that's interesting.
0:33:21- Yeah, same feature. - 'Cause obviously,
0:33:22full detection's not on the iPhone.
0:33:25- Yeah, right, but same feature for this,
0:33:28and it looks like they've put the same sensors
0:33:30in both devices, so crash detection
0:33:32is not an Apple Watch only feature,
0:33:33it's also an iPhone feature.
0:33:35But it was first introduced here.
0:33:37Better battery life, low power mode,
0:33:42again, that they're doing--
0:33:43- But these are WatchOS 9 features, right?
0:33:45Like that was also interesting. - Exactly.
0:33:47- There was like a lot of WatchOS 9 features,
0:33:49"Oh, hey, you can do low power mode."
0:33:51Series four and later.
0:33:53Cellular now will support international warning,
0:33:56series five onward.
0:33:58- Roaming.
0:33:58- International roaming.
0:34:01- There we go.
0:34:02- If you need to roam, you can roam.
0:34:04- But it did get a new sensor.
0:34:06And this was--
0:34:06- It did, the temperature sensor.
0:34:09So, so, remember what I said about how Apple
0:34:14doing new sensors in the Apple Watch is a delicate balance
0:34:17of what it's allowed to make medical claims about
0:34:20for FDA reasons?
0:34:22Well, I think what's interesting here
0:34:27is what they're allowed to talk about
0:34:30and what presumably they either aren't allowed to talk about
0:34:34or weren't satisfied that the results were worth it.
0:34:37Because what we didn't get is,
0:34:40let's say you're running a fever, we'll warn you.
0:34:43It's just not claimed at all.
0:34:45This is a feature that has been very specifically limited
0:34:48to cycle tracking and retrospective ovulation estimation.
0:34:53And I wanna say so often the tech industry gets criticized
0:34:59because the perception is, and I think the reality is,
0:35:02it's a lot of men making decisions about features for men
0:35:06and not for women.
0:35:08And so to see a major health feature in the Apple Watch
0:35:12that is dedicated to ovulation and ovulation estimation,
0:35:16I think is interesting.
0:35:18I think it's an interesting milestone
0:35:21in terms of doing this.
0:35:24I also think it's interesting because, okay,
0:35:27I don't know the backstory of this feature
0:35:30and this sensor and the probably years long attempt
0:35:34to get this in an Apple Watch,
0:35:36but I wonder, is this what they initially thought
0:35:41would be the banner feature,
0:35:43or did they try and try and try
0:35:46to get a temperature sensor in the Apple Watch,
0:35:48and in the end, this was the thing
0:35:50that it was capable of actually using it for, right?
0:35:52Like this is the one where they're like,
0:35:53well, we can check, you know,
0:35:56'cause when we were having kids, it was, you know, temping,
0:35:58like she said in the presentation,
0:36:00it's temping to figure out when the ovulation is
0:36:02and all of that, and like,
0:36:04well, we can do that on the Apple Watch.
0:36:05That's awesome, but part of me thinks,
0:36:08was that always all you were looking for was that?
0:36:11I mean, great if it was, but there are other things
0:36:13you could probably do with a temperature sensor too
0:36:15that are not claimed here.
0:36:18But this is cool.
0:36:19I remember, I mean, my kids are in college now, right?
0:36:21So I remember thinking back to the Excel spreadsheet
0:36:24with temperatures in it that we had 20 years ago,
0:36:26and I think this is pretty awesome.
0:36:29- But even within what it can do, it seems limited,
0:36:33at least from the way they described it.
0:36:34And you have to wear it at night to benefit from this.
0:36:38- It is, it is an overnight feature.
0:36:40They're metering you every five seconds overnight,
0:36:44which is, yeah, clearly, 'cause what they said is,
0:36:48although it's interesting
0:36:49'cause it's got the two temperature sensors,
0:36:50so it's trying to reduce the noise
0:36:53of the temperature of your environment
0:36:54and remove that from the equation.
0:36:56Like, are you in a hot room or are you in a cold room?
0:36:58What's the difference between the temperature
0:36:59at the top of the watch and the bottom of the watch?
0:37:01That's interesting.
0:37:02But then overnight, they feel like that's when
0:37:05you can get the best guess about what your kind of
0:37:07actual resting body temperature is,
0:37:09not during the day.
0:37:11So you have to wear it at night
0:37:12in order to do this tracking.
0:37:13- But that seems like a potentially,
0:37:16and I would love to know otherwise,
0:37:19a limit of the sensitivity of the technology, right?
0:37:24- Yeah, I think they must have tried it.
0:37:27Again, I'm just assuming here,
0:37:28I am assuming that they tried it to work all the time
0:37:31and found that there was too much noise during the day.
0:37:34- Yeah, and whilst very useful
0:37:37for those trying to have children, or otherwise,
0:37:42to understand ovulation is really important.
0:37:47Retrospectively is helpful for planning,
0:37:52but it's not like, "I want to know right now,"
0:37:57or like, "I want to institute this in the morning every day."
0:38:05- Yeah, yeah, no, it's very much like,
0:38:07again, what's the story there,
0:38:08and are they not allowed to do it,
0:38:10or is it that they tried that,
0:38:11and they thought this is not reliable?
0:38:12And do you wanna be, do you wanna be the,
0:38:16blamed when you say, okay,
0:38:19I think you might be opulating now,
0:38:21and like, well, my Apple Watch said I was,
0:38:23so I don't know.
0:38:25- But what I will say about this,
0:38:27this has been, I think, my hope is they learned
0:38:30from the blood oxygen sensor,
0:38:33because the blood oxygen sensor also came with a bunch of caveats.
0:38:37And really the story was, "Hey, you can do this!"
0:38:42But with no link between what it might be actually realistically useful for,
0:38:48and this, whilst caveated, is useful.
0:38:52Is useful.
0:38:53Right?
0:38:53Because you can use this along with the other things you're doing
0:38:58to track ovulation as another data point.
0:39:03- Yeah, and to track the menstrual cycle
0:39:05and notify first cycle deviations,
0:39:07which is also a useful health feature.
0:39:09It's all good, it's all good.
0:39:11You're right, the rollout is tangible in that way.
0:39:14And this is a claim that can be made, which is great.
0:39:18I just-- - I'm happy for it.
0:39:19- With all of these features,
0:39:21I'm curious about what the story is behind their conception
0:39:26and then, no pun intended,
0:39:28and what finally gets put out there,
0:39:32and if there are features that died along the way
0:39:34because they weren't, you know,
0:39:37that there was too much noise or it was unreliable.
0:39:40And I'm, on one level, like you,
0:39:43I'm glad to see that this actually came to pass
0:39:46because otherwise you end up in a situation
0:39:50where it's really awkward and you're like,
0:39:51well, we have a sensor, what does it do?
0:39:54- So I'm, if, 'cause I know we've been hearing about this
0:39:56a while, if they've maybe held off on this so they could do this with it, then great.
0:40:03Because even if not perfect, this is a feature.
0:40:06You know, it's like in the same way of like the ECG, you know, you can't use it in place
0:40:12of every other type of ECG available, but it can give you useful information.
0:40:17On that, by the way, taking a slight turn, Apple love to do their like stories, right?
0:40:23Like these were extreme.
0:40:26guy falls into a garbage truck, a bear breaks into the living room. Oh my god, these are
0:40:31getting a lot more than they have been in the past.
0:40:33I love that they're all introduced and you can't see them, you can only hear them, and
0:40:37the one guy's whispering.
0:40:38Yeah, I was like, what's that about? I'm intrigued.
0:40:39And the answer is, there's a bear is the answer. There was a bear in there. Also, the filmmaking
0:40:47there where they're like, hey, woman who was in a plane crash, we're going to make a set
0:40:55of a crashed plane and put you in it to sell an Apple watch. How do you feel about that?
0:41:00I was wondering that myself. How does she feel about that?
0:41:02Any post-traumatic stress from that incident or we all good here? You know what I mean?
0:41:08Like how you feeling? But, and that one also was introduced halfway through, right? It
0:41:14wasn't introduced in the beginning. They knew the hit they had on that one. I will say,
0:41:19I do like every time one of these starts, I'm like again, and then when it ends, I'm
0:41:23That was real good.
0:41:25- Yeah, no, I really liked that a lot.
0:41:27Although my favorite filmmaking craft note will come,
0:41:32I think comes later in the iPhone
0:41:35where there's an amazing,
0:41:36it's almost like the child of the home set happened.
0:41:39Did you notice that one?
0:41:41- Yes.
0:41:41- Where there's the subway
0:41:42and the jackhammer man and the cafe.
0:41:45Well, that was in the iPhone presentation, right?
0:41:48- Yes.
0:41:49- Or was it AirPods? - No, AirPods.
0:41:50AirPods, that was AirPods Pro.
0:41:51- It was AirPods, okay.
0:41:52That was, I love that.
0:41:54I wanna point it out, if people didn't notice,
0:41:56it starts with those fun pans where like,
0:41:59oh, she's in the subway,
0:42:00but now she's stepped out of the doors of the subway
0:42:02and she's in an alley with a jackhammer guy behind her.
0:42:05And I'm thinking, that seems a little artificial, I wonder.
0:42:09Again, I'm thinking about the filmmaking.
0:42:10And then she steps into the cafe and I said,
0:42:12well, this is very stylized and artificial, but it's fun.
0:42:15And then she steps out of the cafe forward
0:42:20and she's on a stage and it pulls back
0:42:23and you see the three things and they're both,
0:42:25they're all in like boxes in a set behind
0:42:29where she's standing.
0:42:29And I thought it was so, I thought that was so clever
0:42:32to call out the artifice of it.
0:42:35So I guess Tim Cook is right, it is a film.
0:42:37All right, fine.
0:42:38- There have been a few people in our Discord,
0:42:39which is a member's Discord.
0:42:41You can get access to it.
0:42:42If you sign up at getupgradeplus.com,
0:42:44you also get longer ad-free versions
0:42:46of every episode of Upgrade, including this one.
0:42:48- Including this one.
0:42:49was like, surely they're actors
0:42:51in the Apple Watch presentation.
0:42:53I know two people personally who wrote those--
0:42:56- Been in those. - Been in those.
0:42:58And we had an upgrade listener, so three.
0:43:01- Yes. - Remember there was that time?
0:43:03We mentioned it, 'cause Kyle, friend of the show Kyle,
0:43:07was in one, and then somebody else wrote in and said,
0:43:11that was me too, so three. - That was me.
0:43:13- In the past, they've used the real people.
0:43:16And I will say-- - Yeah, those are real people
0:43:17Some of those did not feel like actors' performances.
0:43:22For sure.
0:43:23So I think they're the real people.
0:43:25And honestly, I feel like that's the way you should do it.
0:43:28Like if you're going to read real people's stories,
0:43:31you should give those people the ability
0:43:32to tell their stories.
0:43:33And they do that.
0:43:34And I like that they do that if they're going to do it.
0:43:37So I think that's Apple Watch Series 8.
0:43:40Order today, shipping on the 16th.
0:43:42I will tell you, Jason, I'm actually pretty happy.
0:43:44I don't want a new Apple Watch.
0:43:46I'm not gonna, I'm not planning on upgrading.
0:43:48- That's fine.
0:43:49- There isn't, but I'm happy about that.
0:43:51I think I've said this before,
0:43:52it's actually something I want from the Apple Watch,
0:43:54that they do enough to get me every two to three years.
0:43:58I don't want or need this to be replaced every year,
0:44:02and so I'm pretty happy about it.
0:44:04But Adina's on a Series 4, and she's like,
0:44:07I really want one.
0:44:08So like, perfect.
0:44:09'Cause I've been wanting to upgrade her anyway,
0:44:11because I think she would benefit
0:44:13from the always-on display,
0:44:14'cause I think it makes a huge difference
0:44:16to wearing the watch frequently.
0:44:18And these features, she's like, I want one,
0:44:20so we'll go in with that.
0:44:22Apple Watch SE.
0:44:24- They redid it, everybody, they redid it.
0:44:27- I think, for me, they've done it.
0:44:29This is it.
0:44:31Now, Myke Hurley has been a staunch critic
0:44:35of the Apple Watch SE, 'cause at $329,
0:44:41which I think it was before, if I'm right.
0:44:43- $299, $299 was $299. - $299.
0:44:47- Too expensive.
0:44:48- And the Series 3 was $199, right?
0:44:51- Yep, it's now $249.
0:44:52- It's about $8,249 for the second generation.
0:44:55Same system and package as the big Apple Watch.
0:45:00- The Series 8.
0:45:01- So you're not really, you know,
0:45:03but it's the older display.
0:45:06- It was $279 before.
0:45:08- Okay.
0:45:09- So it's cheaper.
0:45:10But even though I would love to see it at 199,
0:45:13like that's the number I want them to hit,
0:45:15249 for a brand new Apple Watch of any description,
0:45:20I think is good.
0:45:22I think that's fine. - I agree.
0:45:23I agree.
0:45:24And it's a more advanced,
0:45:27like the display is more advanced.
0:45:29Like it's better in a bunch of ways
0:45:30where it doesn't feel like,
0:45:32obviously, and they mentioned the kid thing.
0:45:35And there was just a story,
0:45:36I think in the New York Times about this,
0:45:38about kids with Apple Watches.
0:45:42And like, that's a thing, that's a real thing.
0:45:44And they get a lot of these that are like that.
0:45:46So that you want the cellular model,
0:45:48but they obviously did some work
0:45:51to get the price down a little bit.
0:45:53Presumably that nylon composite on the back
0:45:56might be part of that,
0:45:57but it allows it to match the colors a little bit more
0:45:59and good to see it.
0:46:01Glad to see it's there
0:46:02and that Apple seems to be comfortable at 249
0:46:05as the base of the Apple Watch.
0:46:07They said 80% of Apple Watch SEO,
0:46:10and it's the first time Apple Watches makes sense,
0:46:12especially if they go to the younger people.
0:46:15It includes motion sensors for crash detection,
0:46:17so it has all of that.
0:46:20What it still doesn't have, and I will say,
0:46:22to Apple's credit, they have a key differences
0:46:24on their comparison page now to show you what differs
0:46:28very specifically between the models that you're suggesting,
0:46:31that you're looking at.
0:46:32Things it doesn't have, which I think are big things,
0:46:35doesn't have the ECG app and some of that kind of stuff.
0:46:39It just does high heart rate.
0:46:40Um, I don't think this is born, but it doesn't have the blood oxygen sensor,
0:46:44but the biggest one, which I am actually pretty disappointed about is no always
0:46:47on display. Right? Like I think the 249,
0:46:51there should be an always on display,
0:46:52but I will say now 249 for something that's brand new,
0:46:56I think they've hit a good point,
0:46:58but what they don't have anymore is a sub $200 Apple watch because the series
0:47:01three has gone away and they are not keeping around the original se.
0:47:05at all in the line up. So the Apple Watch line up starts at "New SE" and that's it.
0:47:12Which is interesting right? Yeah, love it.
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0:49:04Let's talk AirPods Pro real quick.
0:49:08Okay.
0:49:09Um, they put a new chip in it, uh, combined with some new drivers.
0:49:15They're apparently saying it's vastly better, uh, audio quality.
0:49:19Yeah, I did not test this out because there was a long wait and it was in a loud room.
0:49:24I guess I got the text, the noise canceling a little bit, but I want to hear it for myself
0:49:28to find out, but they did say the quality was better.
0:49:31High bandwidth, I don't know exactly,
0:49:35I mean, did they go into specifics?
0:49:38So they're really just like high bandwidth connectivity,
0:49:40and you know what that means,
0:49:41and then did they make any claims beyond that?
0:49:45Like spatial, did they talk about lossless
0:49:47or higher bit rates or anything like that?
0:49:49They just said high bandwidth connectivity.
0:49:51- On the pages either about that.
0:49:53- So more to come there probably is my guess
0:49:56is that there was a feature
0:49:57that they were not ready to talk about,
0:49:59so they didn't talk about it, but it's implied.
0:50:03Big thing though is the precision finding, right?
0:50:06So like, I believe you can precision find the case
0:50:11and the individual earbuds, which is great.
0:50:16Like you can go in to find mine,
0:50:17it's like where's the left earbud, it's over there.
0:50:20I think that's the case.
0:50:21And the little speaker, so your case will chirp too
0:50:24and let you know where it is.
0:50:25So, you know, bring it to the Apple TV remote next, but.
0:50:28- Two more features on the case.
0:50:30They put a lanyard loop thing in there, right?
0:50:33- Right.
0:50:34- But Apple doesn't make a lanyard.
0:50:35The company Incase make a lanyard,
0:50:38and Apple have two or three of them available on their store.
0:50:42I think it's weird to put the holes on the case
0:50:45and not make a lanyard yourself.
0:50:47- It's a little weird.
0:50:48- It seems like quite a strange thing to have done
0:50:50to then just have one third-party manufacturer
0:50:53available for these things right now.
0:50:55- I mean, they know that literally everybody in the world
0:50:57will make a lanyard case.
0:50:58- Yeah, and admittedly, there are already lanyards
0:51:00made by everyone, right?
0:51:02- In existence, there are lanyards.
0:51:02- But it still was just a funny thing to me
0:51:04that they did that.
0:51:05The case now as well, you can use an Apple Watch charger
0:51:09to charge it, yes!
0:51:11- It means that any of those combo chargers
0:51:14that have an Apple Watch charger now,
0:51:15that is also an AirPods Pro case charger.
0:51:19Yeah, that's a nice little extra.
0:51:20- So you can use the travel duo thing that they have,
0:51:23and even if you don't have an Apple Watch,
0:51:24can benefit from it. I just think that's really cool. It's like a good thing to
0:51:28have and it means that companies don't have to make the three charger thing
0:51:31anymore they can just make a two charger thing. And the thing that we've
0:51:36been asking for since the very beginning, capacitive sensor so that you can
0:51:43actually run your finger up and down to do volume control. That's something that
0:51:47everybody's like, "Why don't you make it like a trackpad?" And they're like, "Mmm, you know
0:51:51we think you should tap on the side of your head." And then later they're like,
0:51:53"We think you should squeeze, that's what you should do."
0:51:56And now it's like, "Okay, you can squeeze and stuff,
0:51:58"but you can also just run your finger up and down
0:52:00"and do a volume control."
0:52:01That's pretty cool.
0:52:02- I'm intrigued about that because I remember
0:52:04when they went from AirPods to AirPods Pro,
0:52:06I stopped thinking about that
0:52:08because I felt that the stems are too small now.
0:52:10- And yeah, somehow. - So I'm really intrigued
0:52:12to see what that feels like.
0:52:13There is also an extra small ear tip.
0:52:16Great, if you have tiny ears, right?
0:52:18That's good.
0:52:19- Good for tiny ear people.
0:52:20- Oh, and the active noise cancellation
0:52:23seems to have been vastly improved.
0:52:26- Yeah. - Double the amount before.
0:52:27I'm really intrigued.
0:52:28- I'm very much interested in the part that they're doing
0:52:32with their own tech.
0:52:34And then they seem to suggest that the,
0:52:36sticking it in your ear, that seal is part of it too.
0:52:41So they work together.
0:52:42But yeah, I love AirPods Pro and I use mine all the time.
0:52:46So I'm really looking forward to trying this out
0:52:48and seeing how they actually sound and feel.
0:52:51- During this part of the presentation,
0:52:53that there was a cameo from Heli from Severance.
0:52:57- Yeah, I got that one. - Walk getting on a train.
0:52:59- Didn't win the draft for me, but Heli,
0:53:01and at the end, she comes back.
0:53:02At the very end of the credits,
0:53:04she flickers into and out of existence.
0:53:06- It's her standing on the train platform.
0:53:09Of all of the shows--
0:53:12- Did you notice the train's info board?
0:53:14The train is on an infinite loop.
0:53:17That's the train line, it's the infinite loop,
0:53:19and the next stop is the Milky Way Road.
0:53:22- Okay, that's weird.
0:53:23- It's in the galaxy there, yep.
0:53:26- I will say, of all of the TV shows to have a cameo,
0:53:30Severance is an odd one.
0:53:32We had, me and you had spoken about this, I think,
0:53:35about the idea of them going down the floor
0:53:37and they go past the Severance floor.
0:53:38Did we talk about this in last week's episode?
0:53:40- We did, because there was the idea that
0:53:43Stephen Colbert had done his Severance thing,
0:53:46and they were filming, and so maybe there was an opportunity
0:53:49to do something there.
0:53:50That's not what they did, but if you look at Apple's TV app
0:53:54right now, like the two big things that are promoting
0:53:57because they're the Emmy nominees,
0:54:00are Severance and Ted Lasso.
0:54:01So Severance gives them something that's not Ted Lasso
0:54:03to talk about. - And also,
0:54:05Severance is the new darling, right?
0:54:07Because-- - It is.
0:54:08- Because Teddy, he's done this year apparently, so.
0:54:10- Ted's going out the door, but Severance is coming back.
0:54:13- And also, you know, like I think,
0:54:14Severance has had the most recent popular acclaim.
0:54:20Ted Lasso season two didn't have a strong popular acclaim
0:54:23as season one did.
0:54:25- No, it's the hot new, hot new thing.
0:54:27Let's talk about the iPhone.
0:54:28Hey, here we are, we got there.
0:54:30- Can you believe it?
0:54:31iPhone 14. - We got 50 minutes
0:54:33to talk about the iPhone now, let's do it.
0:54:35- iPhone 14 and 14 plus.
0:54:39- 14 plus, yeah, it's plus club.
0:54:42Plus Club is back. Plus Club has reopened its doors. A club that I was never a member of.
0:54:49No. Uh, you were, I mean, obviously we knew this was gonna happen, but this is the end of the road for Mini.
0:54:55It is.
0:54:56How you feeling?
0:54:58I mean, I've had two years to prepare, I feel like, for this.
0:55:01And the answer is, that's why I bought one last year, is because I knew it was the last one.
0:55:06Both get a little bit of extra battery life, that's like an important thing right off the top.
0:55:11Sure.
0:55:11and the 14 Plus because of its size
0:55:13and I guess the feature that it has,
0:55:16it is the biggest battery in an iPhone ever
0:55:20or like the longest lasting battery in an iPhone ever,
0:55:23which makes sense really.
0:55:24- In the 14 Plus, yeah.
0:55:25- Yeah.
0:55:27The A15 Bionic chip is powering it all.
0:55:30- Okay.
0:55:30- Weird, right? - All right.
0:55:31- The way they said this. - Okay.
0:55:33All right.
0:55:34Correct me if I'm wrong,
0:55:37but I was under the impression that the iPhone 14,
0:55:42or yeah, the iPhone 14 and 14 Pro
0:55:46were powered by the A15 bionic chip,
0:55:48and there was only one, and that was the chip.
0:55:51The way it was pitched in the presentation was,
0:55:56I think, aspirational for the future of the iPhone,
0:56:02which is what they didn't say is,
0:56:04this is the same chip that was in the iPhone 13 line.
0:56:09They said this is the chip that was in the iPhone 13 Pro.
0:56:14- Yes.
0:56:16- Now going forward, I suspect this is what will happen.
0:56:20- Yes.
0:56:21- Is that the Pro chip will next year be the regular chip
0:56:24and then the Pro gets the new chip.
0:56:25- Yeah.
0:56:26- But that didn't happen this year.
0:56:28But they acted as if it did.
0:56:31- Yes.
0:56:31- Which is just amazing and fascinating.
0:56:33But yeah, it's the same chip.
0:56:35It's the same chip, same chip.
0:56:36- Yeah, 'cause they said this was the chip
0:56:39in the iPhone 13 Pro.
0:56:42- It was, and it showed me the lock.
0:56:44- And also the iPhone 13.
0:56:45- And also the iPhone 13.
0:56:47Yeah, in fact, it was the iPhone 13 Pro
0:56:49introduced this amazing chip that you already know,
0:56:51'cause it was also in the iPhone 13.
0:56:54Yeah, that was a head scratcher for me.
0:56:58Like, I admire their commitment to the bit,
0:57:02but I think that is an aspirational thing.
0:57:04Like, look, what are you gonna say?
0:57:06We didn't change the chip, so emphasize the positive.
0:57:10So that's what they're gonna do is their chip.
0:57:12Actually, the part that they did
0:57:14that I thought they would do, and I'm glad that they did,
0:57:16is the part where they said, we're way ahead.
0:57:19We're so far ahead that the competition
0:57:21hasn't even passed the iPhone 11 yet.
0:57:23That was a fun little shot at the competition.
0:57:27And the truth is, if I look at this,
0:57:29the fact that they're taken a year off
0:57:31from the chip development in the lower end iPhone,
0:57:33it's almost like reaping the rewards of being so far ahead.
0:57:39Like you're so far ahead that you can stop
0:57:41and take a break for some of your phones,
0:57:43if not all of them, and they're still gonna be ahead.
0:57:46They're still gonna be great,
0:57:47and I think that's what's going on here.
0:57:48- Okay, the Discord's very excited,
0:57:51and so I must address this before we also,
0:57:54so people can close their Twitter apps too.
0:57:56This chip has the five core GPU
0:57:59that the pro version of the chip had.
0:58:02So they were the same chips.
0:58:03- So that's the difference.
0:58:04That's the difference is that they bend the number of GPUs.
0:58:07- Yes, but realistically, let's all agree
0:58:11that one GPU core, you're not gonna feel it.
0:58:15Like, just so we all can agree here
0:58:17that yes, you're technically correct,
0:58:20but ultimately this is the thing.
0:58:23I think as well as the chip, we are seeing now,
0:58:28you were alluding to this for sure,
0:58:29of like maybe we're gonna get a bit more
0:58:31of this going forward,
0:58:32because they talk about improvements to the camera,
0:58:35and a lot of the features referenced on the camera
0:58:37were features that were in the previous Pro models,
0:58:39like sensor shift, optical image stabilization,
0:58:43faster aperture and better low light performance,
0:58:45autofocus on the front-facing camera,
0:58:47like this is stuff that came to the Pro phones before.
0:58:50- And now it's being rolled down.
0:58:52- Very excited about this.
0:58:53I didn't notice it during the presentation,
0:58:56but a friend of the show, One Two John,
0:58:58John Voorhees mentioned it afterwards on Twitter,
0:59:00Apple now calls the wide camera the main camera, finally.
0:59:04We've been calling it main camera for a long time
0:59:07because it's just clearer and they're doing that now.
0:59:10Deep Fusion got a shout out.
0:59:12- It did.
0:59:14- And I was hoping--
0:59:16- It didn't just get a shout out, Myke,
0:59:18it went further up the pipeline.
0:59:19- I was hoping we would hear about Deep Fusion today
0:59:23because they would say no more Deep Fusion.
0:59:25- No, no, no, no.
0:59:26It is now a part of the photonic engine.
0:59:29- The photonic engine. - However,
0:59:30the way they describe the photonic engine
0:59:33seems to do what I am looking for,
0:59:36which is more detail, brighter colors.
0:59:40Because I think deep fusion darkens images.
0:59:44And so I am excited about this new thing.
0:59:49- They brought it up the pipeline.
0:59:50- They brought it up the pipeline.
0:59:51And when you bring it up the pipeline, color.
0:59:53- And it's trying to solve perhaps
0:59:54the problem that you had with it.
0:59:56- Yeah. - By doing that, I think,
0:59:58I just wanna say, I don't envy the marketers
1:00:02who have to describe something like this, right?
1:00:05Because what they're really saying is,
1:00:08we changed our photographic pipeline
1:00:11and the way we process multiple images in order to,
1:00:13and like, they have to invent things like deep fusion
1:00:16and the photonic engine.
1:00:17They've gotta explain in a sort of vague
1:00:20but sort of understandable way to regular people
1:00:22what exactly it does.
1:00:24And when, you know, the alternative would be,
1:00:26it's better, okay?
1:00:27Like, it's just, it's better.
1:00:30Just, that's it, it's better.
1:00:31And instead they're trying like photonic engine
1:00:33and we're, you know, we branded it
1:00:35and we move it up the pipeline
1:00:36and it improves the low light and, which is great.
1:00:39I mean, we'll have to see it.
1:00:40- I like that they brand a thing.
1:00:42Now there's a new brand,
1:00:43which includes the old branded terms.
1:00:45- The old brand.
1:00:46- And then in like four more years,
1:00:47the photonic engine is gonna become a part
1:00:49of ultra tele pro and then, you know.
1:00:53- Yeah, exactly right.
1:00:54And don't forget, we also got a new mode, action mode.
1:00:57- Action mode.
1:00:59What do you think's happening with this?
1:01:00- Which is just a stable,
1:01:02it's more aggressive anti-stabilization, anti-shake stuff,
1:01:06but it seems to be something that they put in a mode
1:01:09or a toggle to turn it on and off.
1:01:11- I could imagine it maybe zooms in the image a bit,
1:01:13so you get some play with the--
1:01:15- Yeah, something like that is probably what's going on.
1:01:18- And they're saying, so you don't need to gimbal anymore.
1:01:20It's their whole thing, right?
1:01:21- Yeah, but you wouldn't want to use this all the time.
1:01:23This is something you turn on
1:01:25because you know you're gonna be doing this.
1:01:26So there are obviously trade-offs involved.
1:01:28Like you said, maybe they're zooming in
1:01:29or something like that, but it's there.
1:01:32- I will say with the photonic engine thing,
1:01:34it was something that they kept mentioning,
1:01:36which is interesting, it applies to all of the cameras.
1:01:39All of the cameras get this benefit, which is cool.
1:01:41- Yeah, 'cause it's the pipeline.
1:01:42It's happening within the image pipeline that they built.
1:01:45It's all, it's further up.
1:01:46- All US models, eSIM now.
1:01:50- Of this, yeah, eSIM.
1:01:52- eSIM.
1:01:53- This was the introduced in the we love eSIMs segment.
1:01:57- Interesting.
1:01:58- And I'm sure it's good for Apple
1:02:00because they get rid of the SIM tray
1:02:01and they don't have to engineer that
1:02:03and they don't have to cut it out of the side of the frame
1:02:06and they don't have to leave space on the inside
1:02:08and have a SIM reader or any of that stuff.
1:02:11It makes me uneasy just because I still use a SIM card
1:02:13because I keep transferring it to different phones
1:02:15that I'm reviewing.
1:02:16So that's interesting.
1:02:18- So I looked into this a little bit.
1:02:20- Yeah.
1:02:21- Apple has a support document.
1:02:22As part of the quick setup thing,
1:02:24you're able to transfer the SIM card that's in a phone
1:02:28to an eSIM on a new phone.
1:02:31- Right.
1:02:32- Which is sort of interesting.
1:02:32- The only things that give me hesitation
1:02:34are things that are more about me
1:02:36than they're about the regular person, right?
1:02:38'Cause for me, it's like,
1:02:39well, if I wanna try four different phones,
1:02:42now I have to transfer my eSIM to that phone
1:02:44and then transfer it to this one.
1:02:45And how many transfers and does my carrier get upset
1:02:48that I'm transferring my eSIM around or do they not care?
1:02:51Maybe they don't care, but I'm always worried
1:02:53that they're gonna say,
1:02:54"Oh, this guy's changed his eSIM 10 times,
1:02:57"so we're gonna flag his account," or something like that.
1:03:00But I think I'm just gonna have to give up
1:03:01and embrace the eSIM now.
1:03:02'Cause SIM cards are dumb, right?
1:03:04SIM cards are stupid.
1:03:05We shouldn't have them anymore.
1:03:06- No way.
1:03:07- It's like, why should we ever,
1:03:10yeah, we shouldn't have them anymore.
1:03:11- And I have a similar thing to you.
1:03:13I'm like intrigued, 'cause, so,
1:03:15these iPhones come out when I'm in Memphis,
1:03:18at a podcast-a-thon, I'm going to try and get an American phone. I will have to see
1:03:23if I can transfer my British eSIM to an American phone. Who knows, right? We'll find out. I'll
1:03:30let you know how it goes, Jason. We can talk about it. But, you know, I want to get one.
1:03:35So far out, Myke. Far out. Far out, baby. Far out. The answer is, after a year, literally
1:03:43this was the rumor for last year's iPhone event after a year of rumors the
1:03:50satellite emergency feature emergency SOS by satellite is true it's true mm-hmm
1:03:57it's all true it's all true baby and it's great I know we've talked about it
1:04:01before but the idea is when you're out of service and something bad happens
1:04:06that's really bad yeah and so they've made this thing and I like how they
1:04:09talked about look it's complicated because we don't have the big antenna so
1:04:12we have this user interface where you have to point it
1:04:15at the satellite and it's, you know, on the inside,
1:04:17it's like the range, it's doing the,
1:04:19what's the strength of signal from the satellite.
1:04:21And I used to have satellite TV and I remember being up
1:04:24on my roof trying to point the dish in exactly the right
1:04:26place to hit the satellite.
1:04:27It's kind of like that, you know, keep moving,
1:04:29keep pointing at satellite once you lock it in
1:04:32and you hold it there and it can take less than 15 seconds
1:04:36in clear sky, but in light foliage,
1:04:39it might take a few minutes.
1:04:40It's a very low speed transfer,
1:04:42but it means that you can send an emergency message
1:04:46or using Find My, share your current location via satellite.
1:04:51And I think this is great because again,
1:04:52it's gonna save lives.
1:04:53We know that already.
1:04:55Next year, we'll have the emergency SOS via satellite
1:04:58saved my life video montage of real people.
1:05:01- You're gonna get a combo.
1:05:02Someone's like fallen down and they're on a mountain
1:05:05and they couldn't call base camp because they've fallen over.
1:05:08- Right.
1:05:09or crash detection, they're gonna be out on the outside
1:05:12of cell service and they crash into a tree
1:05:15and it calls and it uses the satellite to do it.
1:05:19I also thought it was really interesting that they talk
1:05:21about having to compress the text 'cause they're really,
1:05:23really limited with what they're able to send
1:05:26across the satellite from an iPhone, right?
1:05:28All the way out into space, that's hard.
1:05:31And that on top of that, they built basically a wizard
1:05:34that walks you through identifying
1:05:36your current emergency situation.
1:05:38And that's super smart because that allows them to boil it down to the exact details in a way that
1:05:44is a very, very short amount of data that's being sent over the satellite. And then on the other end
1:05:50is being translated back into the report of where they are and what the situation is. And then they
1:05:57said that they've got it where those get sent as text messages to places that accept text messages
1:06:02and places that have a live operator,
1:06:04they have an operator who will relay the message via voice
1:06:09from your message to the emergency.
1:06:13Like it's really well thought out.
1:06:14It's so smart.
1:06:15It will save people's lives.
1:06:17And this leads me to my question, which is,
1:06:20how, this is a service.
1:06:22I was listening to Accidental Tech Podcast
1:06:24from last week while I was driving down here.
1:06:25And they were talking about this
1:06:27and it struck me, this rumor.
1:06:29I thought, this is a service.
1:06:31And you can't,
1:06:33you can't really say if you don't wanna die
1:06:38out in the middle of nowhere, pay us a fee, right?
1:06:41Like that's a hard sell, right?
1:06:44Like, hey, this new iPhone has this life-saving feature,
1:06:48here's what it costs for us to save your life.
1:06:50And yet it's a service you can't not,
1:06:54I think, charge for it ultimately,
1:06:57because this is a, you know,
1:06:59they're using a satellite provider,
1:07:02they're doing all the satellite data transfer,
1:07:03it can't be cheap.
1:07:04So what they did, and I was really impressed with this,
1:07:09is they did a free for two years with purchase.
1:07:14So you get this for your iPhone for two years with purchase,
1:07:20presumably at that point you're gonna have to pay something
1:07:22to keep it going.
1:07:23But if you're a new iPhone buyer--
1:07:25or it's a part of iCloud Plus or something like that.
1:07:28- Right, but it's not gonna be an upsell where it's like,
1:07:31congratulations on spending $1,000 on your phone,
1:07:33would you like to not die out in the wilderness?
1:07:36That'll be an extra whatever.
1:07:37No, it's covered for two years.
1:07:39I think it's an interesting solution to that problem
1:07:42of that this is totally a service,
1:07:44and they could have said, pay us for this service up front.
1:07:47If you want satellite emergency SOS, you gotta pay us,
1:07:51and that's not what they did,
1:07:52and I think that's a great move.
1:07:54And it really is something that not everybody's gonna need, right?
1:07:58Like, lots of people, sure, but lots of people, not so much.
1:08:04I feel like, depending on where you live in the world and what you might get up to, I don't know.
1:08:09But nevertheless, it's quite a morbid thing to think about, but it is really interesting to build features into your products
1:08:18that are designed to help you not die as a selling point?
1:08:23- So I, yeah, and that's what I mean
1:08:26when I say the challenge of how do you use something
1:08:30that is gonna save you from dying,
1:08:33but has a real cost, right?
1:08:36Apple has had to make a deal with this satellite company
1:08:38and build this whole system.
1:08:40And it's not just the cost of building the software
1:08:43and stuff, it's the ongoing cost of connecting
1:08:46to their satellite network.
1:08:47And that's a real cost because satellites aren't free.
1:08:50You gotta shoot them up there.
1:08:52And then they're up in space.
1:08:53And if they come down, you gotta have a replacement
1:08:56that you can switch to.
1:08:58And it's expensive.
1:09:00But yeah, it's really unpleasant to have to juxtapose
1:09:04the idea that there's life-saving technology
1:09:06and pay up dead beats, right?
1:09:07Like you don't wanna do that.
1:09:09So what do you do?
1:09:11And so making it the free for two years
1:09:16is I think it's a pretty interesting and good compromise.
1:09:20I think, I mean, the argument is,
1:09:23maybe not everybody needs this thing,
1:09:25but I think that's not, maybe I'm wrong,
1:09:28but I think that's not true.
1:09:29I will tell you that we had to drive up to Oregon
1:09:33for Julian's college orientation.
1:09:35And then we were just in the Eastern Sierras
1:09:39over Labor Day weekend.
1:09:40And you're streaming music and then it stops
1:09:44and you realize that you are out of service.
1:09:46like you're in the mountains, you're around Mount Shasta,
1:09:48or you're going through the mountains in Oregon,
1:09:52or you're going through Yosemite,
1:09:54and sometimes you've got service.
1:09:57I mean, I would be surprised,
1:09:59'cause then a notification would pop up,
1:10:01and I'd be like, "Oh, we're back in service for a moment,"
1:10:03and then it would go away again.
1:10:04Like, if you live your life at any point
1:10:07in a place like that, and you hear these stories
1:10:09about people who are like,
1:10:10just they're going through the mountains
1:10:12on the way to see grandma,
1:10:15and their car breaks down and they don't have service.
1:10:19Like what do you do in a situation like that?
1:10:22And the answer is you tell your kid to stay in the car
1:10:25and the snow's coming down and you try to get to the road
1:10:27and if somebody's coming, you flag them down
1:10:30or is nobody coming and 'cause they closed the road
1:10:33but you were the last car through.
1:10:34I mean, it's terrifying.
1:10:35So this is, and our smartphones are so important
1:10:38and they're such an important part of our lives.
1:10:40So to have this be built into every iPhone
1:10:43and have it be free for two years after you buy that iPhone.
1:10:46Yeah, I'm really glad that they went to the trouble
1:10:50of building this feature in because there's a difference
1:10:52between buying a fancy survival radio
1:10:55that you carry with you in the back country
1:10:58and just getting stuck somewhere with your iPhone.
1:11:02- So we mentioned already that these devices
1:11:05are sticking in price, $799 and $899,
1:11:10both available to order this Friday.
1:11:12The iPhone 14 is shipping September 16th.
1:11:14The iPhone 14 Plus is the sacrificial iPhone.
1:11:18It's not shipping until October 7th.
1:11:20This is the only phone that has been dated this way.
1:11:24I expect it's like, we have,
1:11:26here's my thinking on this, right?
1:11:28Who knows, right? - Okay.
1:11:29- We have a limited amount of parts
1:11:30that we can use amongst the phones in general.
1:11:31- Priorities.
1:11:33- Let's put this on the phone
1:11:35that does not already have a direct model, right?
1:11:39Because they don't, you know,
1:11:41where they don't want to go for a period of time
1:11:43where they're not selling a certain phone
1:11:44or they do it today and it's like weeks and weeks
1:11:47and weeks away and then they're like,
1:11:49well does that mean nobody's gonna buy an iPhone,
1:11:51regular iPhone for a long period of time?
1:11:53This phone is not replacing something technically.
1:11:56There isn't an iPhone 13 plus.
1:11:59So they've just decided this is the one
1:12:01that will go into October.
1:12:02Because what could be part of this phone specifically
1:12:06that is a problem part is how I look at it, I don't know.
1:12:09Yeah, I think it's priorities, you're right.
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1:13:23iPhone 14 Pro and iPhone 14 Pro Max.
1:13:28- Oh yeah, it's time to go to a special island.
1:13:32I call it the Dynamic Island.
1:13:34This is exciting.
1:13:38I am incredibly hyped for this phone.
1:13:41- You know what's not exciting about this phone, Myke?
1:13:44- What?
1:13:45- The color.
1:13:46- Oh yeah. - The color is not exciting.
1:13:48- I don't like the purple, Jason.
1:13:50- I've seen the purple.
1:13:51- Tell me about it.
1:13:52- It is, remember when I said Apple would find a way
1:13:55to make purple not exciting?
1:13:56- No. (laughs)
1:13:59- It's, you know how the midnight laptop,
1:14:01it's like, oh, it's black.
1:14:02And then you look in exactly the right line,
1:14:04you're like oh I see I see it's blue this is like that it's like hey it's a
1:14:10gray phone and then you're looking right and you're like oh I guess it's purple
1:14:13so they really should have caught this Twilight then as a listener recommended
1:14:17they should have right except except they didn't do midnight and starlight
1:14:21because those aren't professional colors instead we get silver gold deep purple
1:14:24and another space black what does that another space black why space gray but
1:14:31- But if space gray was already not a defined color.
1:14:35- Yes.
1:14:36- Why do we need space black?
1:14:37Why can't it just be space gray?
1:14:39- I don't know.
1:14:41- How black is space black?
1:14:42'Cause it looks kind of gray to me.
1:14:44- Apple has decided that the iPhone Pro
1:14:46should not come in fun colors, even as an option.
1:14:49It should just have sort of like
1:14:51really super standard colors.
1:14:53Okay, but deep purple like midnight forest
1:14:57and darkened seascape and, you know,
1:15:00again, 2 a.m. lemon.
1:15:03These are all just terrible colors.
1:15:05- I mean, look, ultimately I'm happy I don't have
1:15:08to just to make a hard decision to move away
1:15:10from my beloved gold and gold looks as amazing as ever,
1:15:12so I'm going gold.
1:15:14- Deep purple, I mean, I like purple.
1:15:16I like that it's purple.
1:15:17Let's go to the dynamic.
1:15:18- This thing looks amazing.
1:15:20Have you gotten to see it in use?
1:15:22- Yeah, yeah, in use I used it.
1:15:24So here's the thing.
1:15:25We base so many of our stories and speculations
1:15:28on rumors from the supply chain
1:15:30And the rumor from the supply chain was about the cutouts.
1:15:32So everything was about the cutouts.
1:15:33It was about the little lozenge and the little dot
1:15:35and it was cutouts.
1:15:36Apple's gonna have cutouts in their display,
1:15:37like a hole punch.
1:15:38It's gonna be like an Android,
1:15:40they're gonna have little hole punch things, whatever.
1:15:42And then last week it was sort of like,
1:15:44oh, but maybe they'll be connected.
1:15:45And then over the weekend it was like,
1:15:47oh, and maybe the little recording indicator light
1:15:49will be in there instead of somewhere else.
1:15:51And if you're somebody at Apple,
1:15:54if you're a fly on the wall at Apple,
1:15:55you're like, oh, they're getting closer.
1:15:57They're getting closer.
1:15:58Are they gonna get it?
1:15:59Are they gonna figure it out?
1:16:00And the answer is no, they didn't get it.
1:16:03It was an actual surprise because what Apple did
1:16:05with the Dynamic Island, I think it's so funny and clever,
1:16:08is they took the existence of those cutouts
1:16:13and the idea that they would mask it with a little element
1:16:15and they designed a whole bunch of status indicators
1:16:19around that element, that that element grows and stretches
1:16:24and the items that appear in the indicators
1:16:26are artfully placed not on the cutouts.
1:16:30And it's like, you can, in bright sunlight,
1:16:32you can see the cutouts, right?
1:16:33You can see them.
1:16:34But most of the time,
1:16:36you forget that the cutouts are even there.
1:16:38And instead, the little dynamic island
1:16:41is just your little buddy
1:16:42who gives you information about stuff.
1:16:44And it's not marring your display.
1:16:48It's an always on information bar.
1:16:53So smart and clever.
1:16:55little whimsical animations everywhere to make it wider or taller as needed.
1:17:00So yeah, you're in music and you're playing music and then you
1:17:03flip up to go to the home screen and as you flip up to the home screen a music
1:17:08widget, essentially for lack of a better name, flips up into the dynamic island
1:17:15and it sits there with a little tiny, teeny tiny thumbnail of the album art
1:17:19and a dynamic waveform that is color matched to the album art by the way and it's not fake,
1:17:27it's real. And you know Myke, the answer here is this is why live activities weren't coming
1:17:33in iOS 16.0 and they said they were coming later this fall is because I think these are
1:17:39basically live activities. They go together. I was hedging but like it was very clear in
1:17:46the moment, it's like, oh, this is what, this is the other part of what the Live Activities
1:17:50API is, is this display. And so, yeah, it's like a huge change in the iPhone interface
1:18:00to have a live status area that's available no matter what you're doing that says what
1:18:05else your iPhone is doing and integrated in a way that is funny and playful and natural.
1:18:13So the proof is going to be in how it is to use, but in a short amount of time with it,
1:18:20like I'm inclined to think that this is going to be a winner. That they took the bear problem
1:18:26of those two cutouts and instead of doing something, doing nothing or doing the minimum,
1:18:31which is masking them out and maybe putting a dot back there, they said, "Why don't we,
1:18:36in a very quintessentially Apple way, why don't we lean into it and make this a fundamental
1:18:42iPhone interface element that is part of our identity going forward for the iPhone.
1:18:46Really excited about it.
1:18:47And that, there was a confirmation from a friend that just showed Serenity Caldwell.
1:18:51It is part of Live Activities and Activity Kit.
1:18:53It's not available in the release candidate right now, but will be coming to iOS 16 and
1:18:58Xcode later this year.
1:18:59So when the iPhone ship, it will only be Apple's, it will only be Apple's apps and services
1:19:05in the Design Make Island.
1:19:07And then later on this year, you'll be able to see third party apps when the Live Activity
1:19:12these things ships, it's all kind of tied into that.
1:19:15The always on display got very little time and information.
1:19:20- Yeah, yeah, it is, I got to play with that too.
1:19:23It looks good.
1:19:25I think it's funny that again, so,
1:19:27remember when I said earlier in this episode
1:19:30that I think people underestimate Apple?
1:19:32- Mm-hmm.
1:19:33- Well, here are a couple other examples,
1:19:35which is the Dynamic Island,
1:19:36everybody underestimated Apple and figured they'd just,
1:19:38you know, patch it up with some pixels and call it a day.
1:19:41- Yeah.
1:19:41do that. They leaned into it. Always on display I think is in that category too
1:19:46because I think everybody just like we did where we said oh that it's gonna be
1:19:50an Apple Watch Pro and they're not gonna lean into the sports features I think we
1:19:52said oh well you know let's get let's curb our enthusiasm let's get our little
1:19:56let's not get our hopes up it's probably gonna drop out the images and it's gonna
1:20:00be really kind of a very boring thing because they want to save power and it's
1:20:04like no no if you've got a colorful background picture when it's in always
1:20:09on mode, it's still visible. It's dimmer and they are doing some algorithms to reduce what
1:20:17is displayed so that it draws less power on the OLED display. But it's not like everything
1:20:23fades to black and with some very light gray items. The widgets are monochrome, but your
1:20:31background is not monochrome. It's still there. And like the Apple Watch, it will drop out.
1:20:37I set a timer and then put it into always on mode and it did the Apple Watch thing where
1:20:42it doesn't show you the rest of the seconds.
1:20:44It only shows you the minute.
1:20:45Right.
1:20:46It's like, come on, you're refreshing once a second.
1:20:49Refresh the second hand, please.
1:20:51But yeah, it's way more vibrant for, again, a dimmed display, but it's way more vibrant
1:20:59and personalized.
1:21:00They're not throwing that stuff away.
1:21:02Now that you've personalized your lock screen, good news, we're making it all disappear when
1:21:06and it's always on.
1:21:08And then you tap and it all kind of lights up.
1:21:11- Yeah, this is a feature I feel like I really need
1:21:14to use myself as well to like fully understand it
1:21:16because it's not, it is very different to what I expected.
1:21:19Like I can't work out how bright does it feel?
1:21:23Like, and again, like we're saying like,
1:21:24what do you do with it at night?
1:21:25Like I'm intrigued about that.
1:21:27- And it depends on, I think it probably depends
1:21:30on your light environment, right?
1:21:31Like I would imagine that it's actually brighter
1:21:33when you're outside and dimmer when you're inside,
1:21:35but it does and it's got a little,
1:21:37it's got a little animation, like literally you tap it
1:21:40and it fades up, right?
1:21:42It doesn't just blink or anything.
1:21:43It fades up into the full presentation mode.
1:21:46Again, a little bit like the Apple Watch.
1:21:48Clearly, this was all a lesson learned
1:21:51on the Apple Watch applied to the iPhone,
1:21:54but it looks good.
1:21:55- It has an A16 chip?
1:21:58- Yes, new chip, no chip lab,
1:22:01but Greg Joswiak gave us the plug
1:22:04And I'm just gonna point out,
1:22:05this is the next generation Apple chip,
1:22:08which means it might be the next generation
1:22:10on which the M3 is based for the Mac.
1:22:15Maybe not.
1:22:16There are some rumors that they might skip a generation
1:22:18at some point.
1:22:19It's their first four nanometer chip.
1:22:20- That's the key part though, right?
1:22:22Like if it does become, or even if this doesn't,
1:22:25but now we can see what, okay,
1:22:28probably the M3 will be four nanometer at least, right?
1:22:32- Yeah. - Or most,
1:22:33or whatever way we do it.
1:22:35- Yes. - And then, I guess,
1:22:37I think really for me, the only thing that I noted,
1:22:39which was interesting, is as a new display engine
1:22:42on the chip, which is powering the always-on
1:22:44dynamic island's anti-aliasing.
1:22:46So there's something going on there.
1:22:48- They didn't make a lot of speed claims here.
1:22:51I do think that they focused on,
1:22:53they did talk about the high power cores are more powerful,
1:22:59and they use less power.
1:23:00And then the efficiency cores,
1:23:01And the truth is those four efficiency cores,
1:23:04the iPhone is not using the high performance cores often.
1:23:07- It is not interesting or enlightening,
1:23:10I think at this point to hear about the power
1:23:12of the chip inside of the iPhone.
1:23:15- Yeah, honestly, I think you're right.
1:23:17- I don't care about it anymore.
1:23:18- And that's why they talked about,
1:23:20instead they talked about using their cores
1:23:22and their CPU cores and their GPU cores
1:23:24and the neural engine and the ISP to do camera stuff, right?
1:23:28Because that is, in fact, I would be surprised
1:23:32if the thumbnail sketch of what this phone model year
1:23:35was going to be way back when was,
1:23:38this is the one with a 48 megapixel sensor on it.
1:23:42And therefore, the chip development for this chip model
1:23:46needs to kill it on the image processing
1:23:50because this is when we're doing it.
1:23:52- It's gotta do whatever it's got to do
1:23:54to deal with so much more information coming down.
1:23:58- The pipeline, I've read the pipeline.
1:24:01But for me--
1:24:02- You get higher up,
1:24:03then you see what's coming down sooner.
1:24:05- And you need more of it.
1:24:06For me, I wanna know raw power and speeds
1:24:10and cores for the Mac, right?
1:24:12But for the iPhone and for the iPad,
1:24:14it's not really interesting anymore.
1:24:16- It's more what you can do with it
1:24:17because they're not constrained in any other way.
1:24:18- Especially now because it used to be fun of like,
1:24:22look how much faster this is than my Mac.
1:24:24Well, that doesn't count anymore
1:24:25'cause we have those chips now.
1:24:27So like it's not, anyway. - Exactly.
1:24:29- The camera though, Jason Snell,
1:24:31my God, I'm so freaking excited.
1:24:34They gave me literally everything I wanted
1:24:36from the camera segment of the keynote today.
1:24:39- So the things that we thought they might do, right?
1:24:43'Cause the simple version was, well, that 48 megapixel,
1:24:46they're gonna do pixel binning, which they did.
1:24:48They call it the quad pixel sensor.
1:24:50That's the whole idea.
1:24:51You use four pixels, so you've got lots of light
1:24:54to make a really, really, really good looking
1:24:5612 megapixel image.
1:24:57Great.
1:24:58But what else can you do?
1:24:59And this is where it's like,
1:25:00well, what do they choose to do?
1:25:02The answer is they chose to, among other things,
1:25:06create a virtual additional iPhone camera,
1:25:11which is the cropped middle 12 megapixels of the new sensor
1:25:16at which you can take a full resolution photo.
1:25:19There's no optical zoom or anything.
1:25:21It's just a cropped in.
1:25:22It's not using the quad pixel at that point.
1:25:24It's using the actual pixels,
1:25:25but you can do that and it's like you've zoomed in to 2X
1:25:29for full resolution photos and 4K video.
1:25:34- I love this.
1:25:35Like I love that the 3X exists, but I miss the 2X
1:25:39and they even called it out in a way I was so happy about
1:25:42where they're like,
1:25:43because also 3X is not so good for portrait, which it's not.
1:25:47Like I feel like portrait photos now
1:25:49I'm either too far away or too close.
1:25:51- Yes.
1:25:52- And 2X is so much better for that.
1:25:53So I'm really happy about this.
1:25:55I hoped they would do something like this.
1:25:58People thought, and I had thought,
1:25:59I wondered, will they use this sensor to do 10x zoom,
1:26:03like Samsung does, but they hadn't done that.
1:26:06What I'm happy is they've done
1:26:08what I actually realistically wanted,
1:26:10which was more settings that are of high quality,
1:26:15rather than pushing past quality.
1:26:17And I think one of the reasons they haven't done this
1:26:19is there is a future iPhone
1:26:21expected to get a periscope camera,
1:26:23and so you may as well wait for that one to do that,
1:26:25that kind of further out feature.
1:26:27- I just wanna be clear.
1:26:29Again, it's not a digital zoom.
1:26:33What they're doing is using the 12 megapixels.
1:26:37Instead of taking 48 and binning it to 12,
1:26:39and it's taking the 12 like it was the old iPhone,
1:26:43but because it's got the lens
1:26:45that's displaying on the whole sensor,
1:26:47and they're taking the center of it,
1:26:49it's effectively a zoom,
1:26:51but it's zooming by discarding the quad pixel algorithm
1:26:56and instead using the more classic one dot per.
1:26:59So the image quality is not gonna be as good
1:27:02as at the normal camera mode,
1:27:05but it's not a digital zoom
1:27:06because it's not inventing pixels.
1:27:08- Yep.
1:27:08But they can still throw it through
1:27:10our wonderful friend photonic engine
1:27:12and get some better results out of it maybe.
1:27:15- Yeah, there's people in the chat room saying
1:27:16it's a digital zoom.
1:27:18I mean, define it how you want.
1:27:19To me, digital zoom means you're creating information
1:27:21where there isn't any.
1:27:23Where you're taking something that,
1:27:24you're blowing up pixels and making virtual pixels
1:27:27and making the image look bigger than it actually is.
1:27:31And they're not blowing up pixels here.
1:27:33They're just cropping the pixels.
1:27:34So that feels different to me.
1:27:37- But everything across the board is getting better
1:27:39with hardware and with software.
1:27:41The ultra wide has a larger sensor,
1:27:43three times better improvement in low light.
1:27:46By the way, the main camera has a 2X improvement
1:27:49over the 13 Pro in low light for this stuff.
1:27:51Higher quality macro mode photos.
1:27:55They have a new adaptive flash,
1:27:57which I thought was really smart,
1:27:58that dependent on the focal length of the image,
1:28:01they adapt how much light they use, which is genius.
1:28:05And then for cinematic mode, they go up to 4K now in video,
1:28:10and you can do it at 24 frames per second.
1:28:13And ProRAW, you can use the full 48 megapixels resolution,
1:28:19if you know what you're doing with it.
1:28:20- Yeah, right.
1:28:21That's it, like what, so what if you say,
1:28:23well, it's great that you're doing this quad pixel thing,
1:28:25but I want all those pixels.
1:28:27I'm a pro photographer and I want 48 megapixels.
1:28:29The answer is great.
1:28:31Then you use ProRAW, you get all 48 megapixels of it.
1:28:34Do what you want with it.
1:28:35And that's great.
1:28:36That's fantastic.
1:28:37- They didn't do 8K.
1:28:39- Cinematic mode 4K at 24 and 30 is great for people who,
1:28:44I mean, again, it's who is that?
1:28:45It's a, for the filmmakers who use the cinematic mode,
1:28:48I'm not sure anybody is, but if you're an aspiring filmmaker
1:28:51and you want to shoot 24 4K in cinematic mode, you can now.
1:28:54- Well, I was listening to the Six Colors
1:28:57Secret Subscriber podcast and our friend David Sparks said
1:29:01he wanted to use cinematic mode, but it was just at 1080
1:29:05and that wasn't working for what he wanted
1:29:07with the rest of his workflow.
1:29:08- So there you go, it's for Sparky then.
1:29:10- It's a higher quality image.
1:29:11There was no 8K video.
1:29:13Now I'm assuming that the sensor could do it.
1:29:16I am expecting they are not doing it yet for two reasons.
1:29:19One, not a lot of use, I think, for 8K as it stands right now.
1:29:23And two, the file size is massive.
1:29:26- Yes, and you have to get it over
1:29:27that little lightning port.
1:29:29- Yeah, which is not great.
1:29:31So I just think right now there isn't a need for 8K.
1:29:34Let me tell you, Jason, I'm so excited for this phone.
1:29:38This is a big upgrade, it looks like.
1:29:41- Yeah, yeah.
1:29:42I'm looking forward to the real photo samples.
1:29:46- Yeah, or just my own images, right?
1:29:48You know what I mean?
1:29:49Like just, yeah.
1:29:50- If you're the kind of person who buys an iPhone
1:29:54for the camera, I feel like there's no question about this.
1:29:58Like we'll see what the reviews are and all of that,
1:30:00but like this is a camera upgrade.
1:30:02I do think that we have the Dynamic Island
1:30:06as an amazing design upgrade.
1:30:09- And the always on display too.
1:30:12- Yeah, there's a bunch of, yeah, for the boring third,
1:30:17well, this is what Apple does though, right?
1:30:19It's like it's the third version of this body.
1:30:22So what do you do to make it interesting?
1:30:24The answer is you do a lot of really interesting stuff
1:30:26that isn't changing the body in year three,
1:30:28because the body's been out there for a while
1:30:31and it's not that exciting,
1:30:32but you can do some other exciting stuff.
1:30:34And so here it is, they've got the island,
1:30:37they've got the always on,
1:30:38and they've got this new camera system.
1:30:41And then that's a, again, it's that for,
1:30:43if you're just going on looks,
1:30:45it looks like it's more or less the same phone,
1:30:46but if you're looking at the specs
1:30:48and you're looking at what it does,
1:30:49it's actually a pretty dramatic upgrade.
1:30:52- Yeah, I'm really, I am genuinely really pumped.
1:30:55They've given me the things that I wanted the most, right?
1:30:59That I've really been looking forward to.
1:31:01And, you know, one of them was just like,
1:31:04"Hey, the screen's gonna look different."
1:31:06But then they've taken it that step further
1:31:08with this like delightful UI element in the dynamic island,
1:31:12which by the way, that is a really bizarre name.
1:31:16- Dynamic island? - I love it.
1:31:18Like I love it, but that's why it's a wild name.
1:31:21- My immediate thought was dynamic island is what happens
1:31:25when you release a phone with a notch
1:31:28and everybody calls it the notch.
1:31:30And you're an Apple product marketer and you're like,
1:31:32I don't like that name.
1:31:33And somebody says, well, why didn't you give it a name?
1:31:36And you're like, oh, yeah.
1:31:38Well, if we ever do something like the Notch again,
1:31:40we're gonna brand it.
1:31:41- You know what?
1:31:42- And so here it is.
1:31:43- I'm gonna say you are spot on there
1:31:45because they just wanted you to say the Face ID sensor
1:31:48or nothing, right?
1:31:49You just don't call it anything, it just is.
1:31:52- Right, so we're gonna have to retro name the Notch now.
1:31:56I propose the Static Peninsula.
1:31:59But it could be, we'll work on it.
1:32:02We'll workshop what the Notch is called.
1:32:04But it's offshore of the Dynamic Island.
1:32:08So that's everything announced today.
1:32:10- Yeah, and this is again September 16th.
1:32:13- So we have, I'm sure we'll have more
1:32:17to break down next week.
1:32:18- I'm sure, so I mean, I'm still,
1:32:22you've had a little bit of time,
1:32:23I'm still sort of in the bubble here.
1:32:24- Yeah, for sure.
1:32:25- In the ring.
1:32:26- And yeah, you're within the ring bubble.
1:32:29- Can you believe upgrade is coming to people live
1:32:31from inside the circle at Apple Park?
1:32:35- I cannot believe that, that was a big surprise
1:32:36for all of us. - It's hard to believe.
1:32:37But look at that. Look where we've come, kids.
1:32:39- We've come so far.
1:32:40- Thank you so much for listening to this week's episode.
1:32:43If you would like to support us,
1:32:45there's a few ways you could do that.
1:32:46You can sign up for Upgrade Plus,
1:32:47go to getupgradeplus.com.
1:32:49You can support our sponsors,
1:32:50Capital One, Bombas, Sourcegraph, and Squarespace.
1:32:54I will ask all of you please to go to stgeo.org/relay,
1:32:58donate what you can, sign up to fundraise,
1:33:00share it with your friends, stgeo.org/relay.
1:33:05If you wanna keep up with what Jason will,
1:33:07I'm sure we'll be writing many words.
1:33:09Lots of, not ink spilled, but like characters spilled?
1:33:13I don't know.
1:33:14A pixel spilled over at sixcolors.com.
1:33:16He is @jsnew, J-S-N-E-L-L-L.
1:33:19I am @imike, I-M-Y-K-E.
1:33:22And we'll be back next week.
1:33:24Until then, say goodbye, Jason Snell.
1:33:27- Goodbye, Myke Hurley.
1:33:29(upbeat music)
1:33:31[ Music ]
1:33:35[ Silence ]