Upgrade

00:00:00 ◼   ► [music]

00:00:12 ◼   ► From Relay FM, this is Upgrade Episode 420.

00:00:17 ◼   ► Today's show is brought to you by TextExpander, Squarespace, Sourcegraph, and Member4.

00:00:23 ◼   ► My name is Myke Hurley and I am joined by Jason Snow. Hi, Jason Snow.

00:00:27 ◼   ► Hi, Myke Hurley. It's great to be here on episode 420, which is 10 times the ultimate answer to the ultimate question of life, the universe, and everything.

00:00:34 ◼   ► Shout out, James Thompson.

00:00:35 ◼   ► And that is indeed the only reference to that number.

00:00:39 ◼   ► That's the canonical reference.

00:00:40 ◼   ► Mm-hmm. It's 42 times 10.

00:00:42 ◼   ► I have a #snowtalk question. Comes from Brance. Brance wants to know, "What's your favorite candy?"

00:00:48 ◼   ► Myke will add, "In case you're hungry, you know, you got the munchies, what candy do you want?"

00:00:51 ◼   ► I gotta be nice to Brance, 'cause I was kinda mean to Brance last week.

00:00:54 ◼   ► [laughter]

00:00:56 ◼   ► - In Jason's defense, he apologized in disco

00:01:00 ◼   ► before the episode went out.

00:01:02 ◼   ► - It's true.

00:01:03 ◼   ► And Brant saw that first and then was worried

00:01:05 ◼   ► that I'd said something terrible about him,

00:01:06 ◼   ► which I actually didn't do.

00:01:07 ◼   ► I asked if he was Johnny Ive in disguise.

00:01:10 ◼   ► So what's my favorite candy?

00:01:13 ◼   ► Boring answer is dark chocolate.

00:01:14 ◼   ► Does that count as candy?

00:01:16 ◼   ► - I don't even know if it does.

00:01:17 ◼   ► - If it's like mass produced candy, I don't know,

00:01:20 ◼   ► like Butterfinger maybe?

00:01:24 ◼   ► 'cause I love peanut butter in all its forms.

00:01:27 ◼   ► Yeah, sure, let's say that.

00:01:29 ◼   ► - Do you have a favorite Halloween candy?

00:01:31 ◼   ► Does that change or is it just a mini butter finger?

00:01:34 ◼   ► - Well, if you can get a mini butter finger,

00:01:35 ◼   ► then that is absolutely number one on the list.

00:01:37 ◼   ► And then there's probably a ranking list

00:01:39 ◼   ► that goes down from there, like an Almond Joy or a Mounds,

00:01:43 ◼   ► and then you go down to like a Reese's Peanut Butter Cup.

00:01:46 ◼   ► You know, I like Sweet Tarts.

00:01:51 ◼   ► Sweet Tarts are pretty good.

00:01:53 ◼   ► Yeah, it goes down from there, but basically what I'm saying is, if you're bringing me

00:01:57 ◼   ► your Jolly Ranchers, get out. I don't want your Jolly Ranchers. Jolly Ranchers are at

00:02:03 ◼   ► the bottom, the hard candy, they're at the bottom of the bowl at Halloween, and back

00:02:07 ◼   ► when I worked in an office, they were at the bottom of the office candy bowl. You could

00:02:12 ◼   ► tell they'd fill the bowl, and then two days later the bowl was empty except for the Jolly

00:02:17 ◼   ► Ranchers at the bottom, because nobody likes them and who cares.

00:02:20 ◼   ► - I don't mind them.

00:02:21 ◼   ► I know this is a big thing on Rocket,

00:02:22 ◼   ► but do you have a stance on candy corn

00:02:24 ◼   ► when we're talking about Halloween candy?

00:02:25 ◼   ► - Candy corn.

00:02:26 ◼   ► It's neither candy nor corn, discuss.

00:02:29 ◼   ► No, it's, I think candy corns are fine.

00:02:32 ◼   ► And yes, I mean, you undercut me there

00:02:34 ◼   ► by saying that you actually like Jolly Ranchers.

00:02:36 ◼   ► They're fine, I'm just saying

00:02:37 ◼   ► that I have no enthusiasm for them at all.

00:02:39 ◼   ► But yeah, I think candy corns are okay.

00:02:41 ◼   ► They're waxy and a little bit weird,

00:02:43 ◼   ► but you know, it's the spirit of the season.

00:02:45 ◼   ► - Yep, it's its own thing.

00:02:48 ◼   ► If you would like to send in a question for us to answer

00:02:51 ◼   ► in a future episode of Upgrade,

00:02:52 ◼   ► just send out a tweet with the hashtag SnowTalk

00:02:55 ◼   ► or use question mark SnowTalk

00:02:56 ◼   ► in the relay FM members discord.

00:02:58 ◼   ► As always, if you love Upgrade and want more of it,

00:03:02 ◼   ► you should subscribe to Upgrade Plus.

00:03:04 ◼   ► You'll get no ads and bonus content every single week.

00:03:07 ◼   ► Go to getupgradeplus.com,

00:03:09 ◼   ► just $5 a month or $50 a year.

00:03:11 ◼   ► Thank you to your support, for your support

00:03:13 ◼   ► and to your support if you do it.

00:03:16 ◼   ► Thanks to your support specifically.

00:03:17 ◼   ► And if you're somehow involved in the support,

00:03:19 ◼   ► we appreciate it.

00:03:20 ◼   ► We just did merch recently.

00:03:24 ◼   ► We did Summer of Fun tea.

00:03:25 ◼   ► I actually got mine. - I got mine.

00:03:26 ◼   ► - I got mine like two days ago

00:03:28 ◼   ► and I'm wearing the blue one today.

00:03:30 ◼   ► Very nice.

00:03:31 ◼   ► - I went to the University of Oregon a few days ago

00:03:35 ◼   ► for the new student orientation

00:03:37 ◼   ► 'cause my son is going there.

00:03:38 ◼   ► And yes, my daughter goes there too.

00:03:41 ◼   ► They're both ducks now.

00:03:42 ◼   ► And their colors are green and yellow.

00:03:45 ◼   ► And that Summer of Fun with the yellow on the green,

00:03:48 ◼   ► - It's perfect. - It's good.

00:03:49 ◼   ► I wore it on campus, it was great.

00:03:52 ◼   ► I felt spirited and also upgrade related

00:03:55 ◼   ► and that was a perfect feeling.

00:03:57 ◼   ► - You have a paddling of ducks.

00:04:00 ◼   ► - I do have ducks, there's a flock.

00:04:01 ◼   ► It's a flock of ducks now that I have.

00:04:04 ◼   ► So, you know, attack the quack, the, I don't know.

00:04:07 ◼   ► There's, it's all duck puns by the way,

00:04:09 ◼   ► at the University of Oregon.

00:04:10 ◼   ► They really lean into it. - Oh, I have no doubt.

00:04:12 ◼   ► the orientation is called intro-duck-tion.

00:04:17 ◼   ► - Oh, that's a bad one.

00:04:18 ◼   ► Is that, that's not a good one.

00:04:21 ◼   ► - And you know, a few years ago, we were talking about it

00:04:24 ◼   ► and I had forgotten what they called it.

00:04:25 ◼   ► And I was like, what was the bad pun?

00:04:27 ◼   ► What was the bad pun?

00:04:28 ◼   ► And I came up with inductra-nation,

00:04:30 ◼   ► which I think is a way better name for it,

00:04:32 ◼   ► but that's not what it is, it's introduction.

00:04:34 ◼   ► - To be fair though, I say that's bad.

00:04:36 ◼   ► That's 100% the pun I would come up with, right?

00:04:39 ◼   ► I know that.

00:04:39 ◼   ► - Yeah, yeah.

00:04:40 ◼   ► Yeah, anyway, when they move in, there's a "unpack the quack" is what they call it.

00:04:45 ◼   ► I'm serious. You cannot escape the duck puns in Oregon.

00:04:49 ◼   ► Well, I guess, you know what you're getting yourself into before you really settle in, right?

00:04:55 ◼   ► Yeah, oh yeah.

00:04:56 ◼   ► Before you make a nest.

00:04:58 ◼   ► That's right. And they have a mascot who's a duck and he was at the thing.

00:05:01 ◼   ► He appeared at the thing to get them all hyped up.

00:05:04 ◼   ► Uh, yeah, it's a thing. You just gotta embrace it when you go there.

00:05:07 ◼   ► So anyway, the Summer of Fun t-shirt was really nice

00:05:11 ◼   ► and I'm very happy to have gotten them.

00:05:13 ◼   ► So yeah, awesome.

00:05:15 ◼   ► But they're gone.

00:05:16 ◼   ► - But they're gone. - You can't get them.

00:05:17 ◼   ► - Can't get them.

00:05:17 ◼   ► - So there's no upgrade merch anymore.

00:05:19 ◼   ► - Incorrect.

00:05:20 ◼   ► Incorrect.

00:05:21 ◼   ► There is now, we are introducing

00:05:24 ◼   ► the permanent upgrade merch store.

00:05:27 ◼   ► - Okay.

00:05:31 ◼   ► - There's a reason for this.

00:05:31 ◼   ► So we've been at Relay FM,

00:05:33 ◼   ► we spoke about it a couple of weeks ago,

00:05:34 ◼   ► we've been experimenting with some of Cotton Bureau's

00:05:36 ◼   ► on-demand printing.

00:05:37 ◼   ► So the Summer of Fun shirts, they're campaign printing.

00:05:39 ◼   ► The printing process is slightly different.

00:05:41 ◼   ► It's like a thicker screen print,

00:05:43 ◼   ► which for some designs can be better.

00:05:45 ◼   ► Like for the Summer of Fun,

00:05:46 ◼   ► you really want the yellow to be very strong

00:05:48 ◼   ► in the design, right?

00:05:50 ◼   ► So we do them for a couple of weeks and let them go.

00:05:53 ◼   ► And plus some stuff is like limited.

00:05:55 ◼   ► I have wanted to do a draft shirt for ages

00:05:59 ◼   ► because I love the draft logo that Simon made for us

00:06:03 ◼   ► and we still use it.

00:06:04 ◼   ► we just adapt it with what the draft is each time.

00:06:07 ◼   ► And I love it.

00:06:08 ◼   ► I've wanted it for a long time.

00:06:10 ◼   ► But the problem with the draft is,

00:06:12 ◼   ► you never really,

00:06:13 ◼   ► one does not know when the draft is coming

00:06:15 ◼   ► until it's too late.

00:06:17 ◼   ► And so if we knew the draft,

00:06:19 ◼   ► we know the draft's here,

00:06:20 ◼   ► we can't then put up the store

00:06:22 ◼   ► because then by the time the campaign has ended

00:06:25 ◼   ► and then you was mailed the draft t-shirt,

00:06:28 ◼   ► I mean, you'd be in draft desert again, right?

00:06:31 ◼   ► Like waiting for the next one.

00:06:32 ◼   ► And honestly, sometimes if you did it in September,

00:06:34 ◼   ► we could end up like getting to the next draft again

00:06:39 ◼   ► before this draft's even shipped.

00:06:41 ◼   ► So we're now gonna be doing a few designs

00:06:45 ◼   ► on the print on demand that the content bureau does.

00:06:49 ◼   ► So whenever you want to, upgrade listener,

00:06:52 ◼   ► you can just go and buy an upgrade draft T-shirt

00:06:55 ◼   ► or the two versions of an upgrade logo shirt,

00:06:57 ◼   ► upgrade max and upgrade mini.

00:06:59 ◼   ► Do you like the naming Jason?

00:07:02 ◼   ► - I do, and the upgrade mini gives everybody out there

00:07:05 ◼   ► who likes shirt pocket logo designs

00:07:09 ◼   ► instead of centered big logo designs

00:07:12 ◼   ► an upgrade option for the very first time,

00:07:15 ◼   ► 'cause I don't love the shirt pocket logo design.

00:07:17 ◼   ► - The Max is the Jason shirt, the mini is the Myke shirt.

00:07:20 ◼   ► That's what happened here.

00:07:21 ◼   ► I wanted this 'cause I like the small designs

00:07:24 ◼   ► as well as the big, I like the big designs too,

00:07:26 ◼   ► but I like to diversity my designs.

00:07:29 ◼   ► So they're in a bunch of colors, both of them,

00:07:31 ◼   ► so you can get some cool colors.

00:07:33 ◼   ► These will always be here.

00:07:34 ◼   ► There's no reason why they can't be.

00:07:36 ◼   ► And the way that this works, you order it

00:07:37 ◼   ► and then a couple of days later it gets shipped out.

00:07:39 ◼   ► It's great.

00:07:40 ◼   ► And also there's hoodies and all kinds of stuff.

00:07:43 ◼   ► What I will say about the upgrade mini shirt

00:07:46 ◼   ► is that they do something that you don't see very often

00:07:48 ◼   ► with Cotton Bureau, is a zip up hoodie on demand.

00:07:51 ◼   ► Because the artwork's not in the middle,

00:07:53 ◼   ► you can do a zip up hoodie.

00:07:55 ◼   ► So you can get that.

00:07:57 ◼   ► So this is a cheaper version of an upgrade hoodie

00:08:00 ◼   ► and the big embroidered upgrade hoodie that we do.

00:08:03 ◼   ► - Oh yeah, you can go up, you can under type,

00:08:05 ◼   ► you can choose sweatshirt.

00:08:07 ◼   ► - Uh-huh, but all of these.

00:08:08 ◼   ► So you could get sweatshirts instead of t-shirts.

00:08:11 ◼   ► - And it's not gonna be the embroidered hoodie

00:08:13 ◼   ► that we offer normally.

00:08:14 ◼   ► - Correct.

00:08:15 ◼   ► - But it's more affordable

00:08:16 ◼   ► and you can get it whenever you like.

00:08:18 ◼   ► - Yeah, I bought the t-shirt.

00:08:20 ◼   ► At some point, I'm gonna definitely get a sweatshirt

00:08:23 ◼   ► of the upgrade draft logo,

00:08:25 ◼   ► 'cause I think that will look really good.

00:08:26 ◼   ► - And it's still,

00:08:28 ◼   ► you feeling like the summer of fun, you can get a tank top.

00:08:32 ◼   ► - Yeah, but not with the summer of fun on it.

00:08:34 ◼   ► - No, but the tank top implies summer and fun.

00:08:37 ◼   ► - It most definitely does.

00:08:41 ◼   ► - Yeah, you can get an upgrade draft tank top

00:08:43 ◼   ► in Royal Blue Tri-Blend and just go to town.

00:08:46 ◼   ► - I really appreciate the people

00:08:48 ◼   ► that buy summer of fun tank tops.

00:08:51 ◼   ► Like we've had a couple of upgradey

00:08:52 ◼   ► and send us pictures of them in their tank tops and like.

00:08:55 ◼   ► - It's amazing.

00:08:56 ◼   ► There's even a onesie for a baby.

00:08:57 ◼   ► You can get your baby into the upgrade draft immediately.

00:09:00 ◼   ► Although I think more fitting would be a onesie

00:09:02 ◼   ► with the upgrade max logo,

00:09:04 ◼   ► because what is a baby but an upgrade?

00:09:07 ◼   ► - Very true.

00:09:09 ◼   ► When me and Steven,

00:09:10 ◼   ► we do the backstage membership show, right?

00:09:13 ◼   ► We offered a membership bounty for the first member

00:09:17 ◼   ► to send us a photo of their baby and a Relay FM onesie.

00:09:21 ◼   ► And we got it within like a week or two

00:09:23 ◼   ► and we gave that person a free membership

00:09:25 ◼   ► to show their choice.

00:09:26 ◼   ► - Amazing.

00:09:27 ◼   ► 'cause we just thought it was really cool.

00:09:29 ◼   ► So you can go get onesies.

00:09:31 ◼   ► Awesome. Okay.

00:09:32 ◼   ► So this is all available, upgradeyourwardrobe.com

00:09:35 ◼   ► whenever you want it.

00:09:36 ◼   ► All right, Jason, this is awards season.

00:09:39 ◼   ► I mean, it's all,

00:09:41 ◼   ► I mean, the Oscars are in March

00:09:43 ◼   ► and the Emmys are in September.

00:09:46 ◼   ► So that's coming, I guess.

00:09:47 ◼   ► It's like, there's some, it's always awards season, Myke.

00:09:49 ◼   ► Always.

00:09:51 ◼   ► But the Hollywood Critics Association TV Awards

00:09:55 ◼   ► were last night.

00:09:56 ◼   ► Right, right.

00:09:57 ◼   ► So this is the TV critics basically vote on their favorites.

00:10:01 ◼   ► So in some ways, if you're like,

00:10:03 ◼   ► oh, it's all just a popularity contest.

00:10:04 ◼   ► It's like, well, here is the critical acclaim award,

00:10:07 ◼   ► essentially where the TV critics all get together

00:10:09 ◼   ► and hand out awards.

00:10:11 ◼   ► - Severance won five awards, the most of any show,

00:10:15 ◼   ► 'cause they split these into broadcast cable and streaming.

00:10:19 ◼   ► There's like three sets of awards, which I didn't know

00:10:21 ◼   ► until I was looking into this today.

00:10:24 ◼   ► but Severance won the most of any of these.

00:10:27 ◼   ► - Oh, I need to,

00:10:28 ◼   ► this is the Hollywood Critics Association,

00:10:30 ◼   ► which is different from the TV Critics Association,

00:10:32 ◼   ► which is yet another Critics Association award.

00:10:34 ◼   ► What we're saying is Hollywood is really good

00:10:37 ◼   ► at giving itself awards.

00:10:39 ◼   ► That's what I'm saying.

00:10:40 ◼   ► - Well, of course.

00:10:41 ◼   ► I mean, why wouldn't you, you know?

00:10:43 ◼   ► - These are the Hollywood, are they critics of Hollywood?

00:10:45 ◼   ► Probably not.

00:10:46 ◼   ► Let's be honest.

00:10:47 ◼   ► They're probably not critics of Hollywood,

00:10:49 ◼   ► but they love Apple.

00:10:51 ◼   ► - When I was in LA last time,

00:10:53 ◼   ► I walked past the building,

00:10:55 ◼   ► the Hollywood Critics Association buildings,

00:10:57 ◼   ► like just a little house somewhere.

00:10:58 ◼   ► Yeah, and I was like, "Oh, I know them.

00:10:59 ◼   ► "We talk about them.

00:11:00 ◼   ► "They give out the awards to Apple."

00:11:02 ◼   ► Anyway, Severance won five.

00:11:04 ◼   ► - Give them a rainbow Apple decal or something

00:11:06 ◼   ► for them to put on the front door.

00:11:07 ◼   ► - I'll mock on the rule next time.

00:11:08 ◼   ► Ted Lasso won two.

00:11:10 ◼   ► - Yeah.

00:11:11 ◼   ► - So still picking up the awards,

00:11:12 ◼   ► but I think this is an interesting indication.

00:11:14 ◼   ► Severance might do really well this year.

00:11:16 ◼   ► - Yeah, well, and this,

00:11:17 ◼   ► they won best comedy and drama for streaming series.

00:11:19 ◼   ► So they got the big awards, which is quite a thing.

00:11:23 ◼   ► So yeah, yeah, Tim Cook loved it.

00:11:26 ◼   ► Tim Cook tweeted about it.

00:11:27 ◼   ► - Of course he did.

00:11:28 ◼   ► - I thought that was interesting

00:11:29 ◼   ► where they have the Tim Cook tweet

00:11:31 ◼   ► where he has to figure out how to refer to severance, right?

00:11:35 ◼   ► So it's like, I'm proud of the Richmond footballers

00:11:37 ◼   ► and Lumen's macro data refiners and their outies.

00:11:42 ◼   ► Yeah, yeah.

00:11:44 ◼   ► Don't look too close.

00:11:47 ◼   ► It's kind of dark.

00:11:48 ◼   ► - We're proud of it though.

00:11:50 ◼   ► - We're proud of them.

00:11:51 ◼   ► It's definitely not like our office in any way, alright?

00:11:55 ◼   ► Leave us a line.

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00:13:43 ◼   ► - It's time for a rumor roundup, Jason Snow.

00:13:47 ◼   ► - Oh, okay.

00:13:48 ◼   ► - So Ming-Chi Kuo is reporting that the iPhone 14 Pro

00:13:52 ◼   ► and Pro Max are likely to be more expensive this year.

00:13:57 ◼   ► So the, I was gonna say the Kuo.

00:14:01 ◼   ► Kuo did not state what he believes the new prices will be,

00:14:06 ◼   ► but did say that he estimates the average selling price

00:14:09 ◼   ► for the iPhone 14 lineup as a whole

00:14:12 ◼   ► to be around 15% higher than the iPhone 13.

00:14:15 ◼   ► Now what this does not mean

00:14:17 ◼   ► is that there will be a 15% increase necessarily

00:14:21 ◼   ► to the iPhone 14 lineup.

00:14:23 ◼   ► It could be, it could be 10%, it could be 20%.

00:14:27 ◼   ► But what Kuo is saying is that the mixture

00:14:29 ◼   ► of all of the phones sold when put together

00:14:32 ◼   ► will be higher than the iPhone 13 line, right?

00:14:36 ◼   ► - Yeah, yeah.

00:14:38 ◼   ► - Now what that could mean

00:14:40 ◼   ► is that Ming-Chi Kuo is expecting

00:14:43 ◼   ► that there will be more of the more expensive

00:14:47 ◼   ► iPhone 14 phones sold than the iPhone.

00:14:51 ◼   ► - They call favorable mix, I think is how they refer

00:14:54 ◼   ► to that on the analyst call.

00:14:55 ◼   ► - Tough compare. - Favorable mix.

00:14:56 ◼   ► - Tough compare.

00:14:57 ◼   ► - No, no, no, it's a favorable mix, Myke.

00:14:59 ◼   ► - Good compare? - It's not a tough compare.

00:15:00 ◼   ► It's a good compare.

00:15:01 ◼   ► It's a favorable mix. - Good compare.

00:15:03 ◼   ► So basically there could be a bunch of things here.

00:15:05 ◼   ► Could be a little bit more expensive

00:15:07 ◼   ► and also they're expecting to sell

00:15:09 ◼   ► maybe more of the Pro phones,

00:15:10 ◼   ► which I actually would expect considering

00:15:13 ◼   ► that the pro phones are expected to be making

00:15:16 ◼   ► the leaps this year where the regular phones might not be.

00:15:19 ◼   ► So for just consistency sake,

00:15:22 ◼   ► the pro phones should be getting always on display,

00:15:25 ◼   ► removing the notch and replacing it with the cutouts,

00:15:27 ◼   ► 48 megapixel camera and an A16 processor,

00:15:30 ◼   ► which rumors are suggesting the iPhone 14 and 14 Max

00:15:35 ◼   ► wouldn't get any of these features.

00:15:37 ◼   ► - Yeah, I ran, so I ran some numbers.

00:15:39 ◼   ► - Oh yes, love it.

00:15:41 ◼   ► - I put in the existing phone line and their prices

00:15:46 ◼   ► and what I, you know, a vague guess

00:15:48 ◼   ► about how they sell percentage wise.

00:15:50 ◼   ► And then I copied that and I changed it.

00:15:54 ◼   ► And what I did was I just did removing the mini

00:15:58 ◼   ► and replacing it with a max that's priced $100

00:16:01 ◼   ► more than the 14 would be or the 13

00:16:04 ◼   ► and changed the mix a little bit

00:16:07 ◼   ► so that there were more Max's sold.

00:16:11 ◼   ► And that came out of maybe the,

00:16:14 ◼   ► not only the mini, which is gone,

00:16:16 ◼   ► but also out of the regular model.

00:16:19 ◼   ► And I can't get, I mean, that was my initial thought was,

00:16:24 ◼   ► they must be figuring that the new mix will push them up

00:16:27 ◼   ► because it would, if the new phone

00:16:29 ◼   ► that's the bigger low-end phone is $100 more,

00:16:31 ◼   ► that's gonna increase their average value.

00:16:34 ◼   ► And the answer is yes, it will.

00:16:36 ◼   ► it's not gonna increase it by 15%.

00:16:38 ◼   ► 15% means everything's going up 100, 10 to 15%,

00:16:41 ◼   ► everything's going up $100,

00:16:43 ◼   ► and there's a change in mix that's favorable to Apple.

00:16:47 ◼   ► You're right, it may also be

00:16:49 ◼   ► that when they're not doing a new processor

00:16:52 ◼   ► in the low-end models, that the low-end models will lag

00:16:55 ◼   ► and the high-end models will be even more of it.

00:16:58 ◼   ► But my initial reaction was, oh, this must be about mix,

00:17:02 ◼   ► but 15% or even 10%, it's too much.

00:17:05 ◼   ► It's a very large number.

00:17:07 ◼   ► And if you really look at it,

00:17:09 ◼   ► the thing that makes the most sense is

00:17:11 ◼   ► what was 799 becomes 899.

00:17:14 ◼   ► What was 999 becomes 1099.

00:17:17 ◼   ► And that is just the given what's going on

00:17:20 ◼   ► with the strength of the dollar,

00:17:21 ◼   ► given what's going on with inflation,

00:17:24 ◼   ► like it would not surprise me at all

00:17:28 ◼   ► if Apple just lifted every iPhone by a hundred dollars.

00:17:31 ◼   ► And kept the old ones on sale, right?

00:17:34 ◼   ► - Of course, of course.

00:17:36 ◼   ► - Okay, so what we're probably looking at here

00:17:39 ◼   ► is like some mixture of all of it,

00:17:40 ◼   ► but as you're saying, no matter,

00:17:42 ◼   ► like as in like it could be the mix,

00:17:44 ◼   ► it could be the fact that there's a max, not a mini,

00:17:46 ◼   ► so that can be more expensive,

00:17:48 ◼   ► but even, but you still have to most likely increase prices

00:17:53 ◼   ► to get to a 15% increase, if quo is correct.

00:17:57 ◼   ► - If quo is correct, that's what I'm saying,

00:17:59 ◼   ► is that you're looking at a scenario

00:18:00 ◼   ► where you have an iPhone 14 at 799,

00:18:04 ◼   ► an iPhone 14 Max, no, an iPhone 14 at 899

00:18:07 ◼   ► and a 14 Max at 999, 14 Pro at 1099

00:18:12 ◼   ► and 14 Pro Max at 1199.

00:18:16 ◼   ► And there are some rumors about specs improving.

00:18:20 ◼   ► So it might be one of those things where you're like,

00:18:22 ◼   ► well, it doesn't sound like Apple to just raise every price.

00:18:25 ◼   ► It's like, yeah, but they might start the storage higher

00:18:28 ◼   ► than they did before and say, oh, but look,

00:18:30 ◼   ► it's not really that big of a change

00:18:32 ◼   ► if you compare the storage to what it was before,

00:18:35 ◼   ► we just eliminated the lower storage tier.

00:18:38 ◼   ► You know, there are ways to massage that price increase

00:18:41 ◼   ► of the base model.

00:18:43 ◼   ► But we talk a lot here about how there's marketing

00:18:47 ◼   ► and buying psychology that goes on

00:18:48 ◼   ► when Apple positions its products.

00:18:50 ◼   ► And one of the ways it does that

00:18:51 ◼   ► is it creates that low-end price

00:18:53 ◼   ► so that you can quote a number,

00:18:55 ◼   ► like you can get in the door for this price.

00:18:56 ◼   ► But then you look at that model,

00:18:58 ◼   ► whether it's a MacBook Air or an iPhone or an iPad,

00:19:01 ◼   ► and you go, "Yeah, but I don't want that one.

00:19:03 ◼   ► "I want the one that's even more expensive."

00:19:04 ◼   ► So that low price got you in the door,

00:19:06 ◼   ► but it's not the price you're gonna pay.

00:19:08 ◼   ► So there are ways for them to do that with this,

00:19:09 ◼   ► but when Qo's saying, like,

00:19:12 ◼   ► "Bottom line, it's gonna be 15% more

00:19:15 ◼   ► "in average selling price,"

00:19:18 ◼   ► I think the only way you do that is by raising the prices.

00:19:22 ◼   ► - You mentioned about the storage thing.

00:19:25 ◼   ► So there seems to be a bit of back and forth

00:19:27 ◼   ► from some analysts as to whether

00:19:28 ◼   ► they're going to do this or not.

00:19:30 ◼   ► I think this might be a bit of conjecture really

00:19:32 ◼   ► more than any particular reporting,

00:19:35 ◼   ► but it seems like that some people are suggesting

00:19:38 ◼   ► that we could see an increase in the starting storage

00:19:42 ◼   ► of at least the pro funds.

00:19:44 ◼   ► - Yeah, I don't think the storage is,

00:19:48 ◼   ► I guess it's profit, but it's not that expensive for Apple

00:19:53 ◼   ► to vary the storage, I feel like.

00:19:55 ◼   ► I feel like the storage is a great place for them

00:19:58 ◼   ► to force people to pay more for more

00:20:00 ◼   ► because it's the only time you can do it is right then.

00:20:03 ◼   ► But I think that's a pretty easy way for Apple

00:20:07 ◼   ► to raise the base price, throw in something

00:20:11 ◼   ► so they can say, "Ah, but you get more,"

00:20:13 ◼   ► without it actually hurting their profit margin

00:20:16 ◼   ► very much at all.

00:20:17 ◼   ► - Yeah, I expect that they still do what they used to do,

00:20:21 ◼   ► which is buy just obscene amounts of storage at once.

00:20:24 ◼   ► - Yeah, sure. - Right?

00:20:25 ◼   ► Like this was that thing about,

00:20:27 ◼   ► there was that particular,

00:20:29 ◼   ► like that drive, that small drive, right, wasn't SSD,

00:20:32 ◼   ► it was a small drive for the iPod,

00:20:35 ◼   ► and they just bought basically all of it.

00:20:37 ◼   ► And then they used to do this for NAND flash as well, right?

00:20:39 ◼   ► Like there was always reports back in the day that like,

00:20:41 ◼   ► oh well, Apple bought all of what was available

00:20:44 ◼   ► for the iPod Nano, and you just can't get it.

00:20:48 ◼   ► And I expect that, obviously they're not doing that anymore

00:20:50 ◼   ► because everyone uses this stuff now,

00:20:52 ◼   ► but you've got to assume that

00:20:54 ◼   ► they just buy obscene amounts of storage

00:20:57 ◼   ► and just have it around.

00:20:58 ◼   ► So like that, the price changes there are not gonna be

00:21:02 ◼   ► as huge as they might be if you were just going in

00:21:04 ◼   ► and buying one yourself.

00:21:06 ◼   ► - And keep in mind, we're talking about 128.

00:21:07 ◼   ► 128 is not really a great number for storage on a phone.

00:21:10 ◼   ► It's not great.

00:21:12 ◼   ► So they could lift those, especially on the pro models,

00:21:14 ◼   ► they could lift those up to 256 as the base

00:21:17 ◼   ► and basically say it's the same price.

00:21:20 ◼   ► It's literally, 'cause right now that $100 shift

00:21:23 ◼   ► is just going up to 256.

00:21:25 ◼   ► So they could eliminate the 128,

00:21:29 ◼   ► keep it at 256 at a higher tier for even more money

00:21:33 ◼   ► and say, yes, the base price is higher,

00:21:38 ◼   ► but if you compare it to the existing models,

00:21:41 ◼   ► it's the same price, right?

00:21:42 ◼   ► Like that would allow them to do that.

00:21:44 ◼   ► But it means that you've eliminated all the 799 phones

00:21:48 ◼   ► because they're all eight.

00:21:49 ◼   ► All of those now are going to go up to 899.

00:21:52 ◼   ► You can't buy in for less than $899

00:21:55 ◼   ► and you just say $256 is the new base.

00:21:58 ◼   ► They definitely could do that

00:21:59 ◼   ► on some or all of these phones.

00:22:01 ◼   ► Again, conjecture, but it's definitely something

00:22:03 ◼   ► they could do.

00:22:04 ◼   ► - I wonder if this will lead to all those like

00:22:06 ◼   ► trade-in, trade-in, trade-in things.

00:22:08 ◼   ► Could film the last time that they did that.

00:22:10 ◼   ► Do you remember when they raised the phone prices

00:22:12 ◼   ► and people seemed to be a bit cool on it?

00:22:14 ◼   ► So then they just like blitzed all of the retail stores

00:22:17 ◼   ► with trade-in signs?

00:22:18 ◼   ► - Trade-ins and discounts and things like that, sure.

00:22:20 ◼   ► Well, keep in mind, this is also a really weird time

00:22:22 ◼   ► because it's the third year of the same model, right?

00:22:25 ◼   ► And so Apple, this is where Apple makes more of an effort.

00:22:28 ◼   ► Remember when Apple didn't make any effort at all

00:22:30 ◼   ► to sell iPhones, they just happened?

00:22:31 ◼   ► Well, now they make more of an effort

00:22:33 ◼   ► and we're going to revisit that third year of the cycle

00:22:36 ◼   ► where Apple has to make a greater effort to move iPhones.

00:22:40 ◼   ► But not to get ahead of ourselves here,

00:22:42 ◼   ► but like the reports are that they are making

00:22:45 ◼   ► as many phones as they would normally make.

00:22:47 ◼   ► They're not, like some of their competitors

00:22:49 ◼   ► are cutting manufacturing orders

00:22:52 ◼   ► 'cause they see a slowdown here

00:22:54 ◼   ► and Apple doesn't seem to see that.

00:22:55 ◼   ► So Apple seems confident that they're gonna be able

00:22:57 ◼   ► to sell a whole bunch of iPhones anyway.

00:23:00 ◼   ► They may have to work harder at it.

00:23:02 ◼   ► - Yeah, Debbie Wuh at Bloomberg says

00:23:03 ◼   ► that Apple were expecting demand to still be strong,

00:23:06 ◼   ► ordering at least 90 million iPhone units,

00:23:08 ◼   ► which is on par with the iPhone 13 line.

00:23:11 ◼   ► I just wanted to come back to what you said

00:23:11 ◼   ► about the third year thing.

00:23:13 ◼   ► I think it's an asterisk, like, yes,

00:23:16 ◼   ► The overall design of the phone is going to be the same

00:23:20 ◼   ► as the 13 and the same as the 12.

00:23:23 ◼   ► But what we're gonna get this time is big regular phone,

00:23:28 ◼   ► that's new, and the pro phones,

00:23:32 ◼   ► they're gonna look visibly different,

00:23:33 ◼   ► especially at the screen, right?

00:23:35 ◼   ► - Look, when I say I assume the upgrade ends

00:23:38 ◼   ► are well versed in all of this,

00:23:39 ◼   ► 'cause we talk about it here a lot,

00:23:41 ◼   ► third year doesn't mean nothing's changed.

00:23:44 ◼   ► There's always, in fact, Apple has to go out of its way

00:23:46 ◼   ► every year where there's not a visual change

00:23:48 ◼   ► to make some reason why you might upgrade.

00:23:51 ◼   ► And people are on a multi-year cycle for their phones.

00:23:54 ◼   ► So they're probably upgrading from the old look anyway,

00:23:57 ◼   ► although in year three, they may be coming

00:23:59 ◼   ► from the first year of the existing look.

00:24:03 ◼   ► The Apple always, I mean, you could make an argument

00:24:06 ◼   ► that many of the iPhone's greatest tech leaps happen

00:24:09 ◼   ► in the boring year, right?

00:24:11 ◼   ► Because they're changing it on the inside,

00:24:14 ◼   ► but not changing it on the outside.

00:24:16 ◼   ► And yeah, I mean, there are absolutely things

00:24:18 ◼   ► to be interested about in the 14.

00:24:21 ◼   ► It's just that in the larger market,

00:24:24 ◼   ► if you look at phone sales,

00:24:26 ◼   ► the big bump comes when they change the outside

00:24:30 ◼   ► and then it goes, it kind of flattens off from there.

00:24:33 ◼   ► And it's that year.

00:24:34 ◼   ► So I'm not saying that they won't sell phones.

00:24:37 ◼   ► They obviously think they will.

00:24:39 ◼   ► I'm just saying they have to work harder at it.

00:24:40 ◼   ► And I would say upgrading the specs

00:24:42 ◼   ► and doing things like making a new model

00:24:44 ◼   ► that's a 14 max and putting in the new camera this year,

00:24:49 ◼   ► that's all part of working harder.

00:24:52 ◼   ► - Good point.

00:24:53 ◼   ► - Yeah.

00:24:53 ◼   ► - Yeah, and as you say, right,

00:24:54 ◼   ► like the chassis being the same,

00:24:56 ◼   ► but changing the screen, right?

00:24:58 ◼   ► It's like that's working harder, right?

00:25:00 ◼   ► Because you're realizing what can I change

00:25:03 ◼   ► without changing the entire thing?

00:25:06 ◼   ► - Right, we're not changing the stainless steel band

00:25:08 ◼   ► and the glass back and all that this time.

00:25:10 ◼   ► We have an idea for next time and oh boy,

00:25:12 ◼   ► Just, we'll get there, but what can we do this time?

00:25:15 ◼   ► And the answer, well, we could change the cutouts

00:25:17 ◼   ► in the screen now and not wait for a year.

00:25:19 ◼   ► And we finally got that new camera system.

00:25:21 ◼   ► We'll put it in this year.

00:25:22 ◼   ► And then next year, it'll be in the new one

00:25:26 ◼   ► that everybody goes, people who are concerned

00:25:29 ◼   ► about the look, I mean, I think there's some truth in this.

00:25:32 ◼   ► People who are concerned about the camera

00:25:34 ◼   ► will rush to buy the 14 Pro.

00:25:35 ◼   ► People who are concerned about the look,

00:25:37 ◼   ► maybe they wait for the 15.

00:25:38 ◼   ► And that's fine, 'cause again, there are different audiences

00:25:42 ◼   ► at different times.

00:25:42 ◼   ► And the goal is just to get Apple to their, you know,

00:25:45 ◼   ► 90 million iPhones or whatever that they wanna sell

00:25:48 ◼   ► for this cycle.

00:25:49 ◼   ► - I think even if Apple wanted to,

00:25:50 ◼   ► they couldn't sell an iPhone

00:25:52 ◼   ► to every iPhone customer every year, right?

00:25:55 ◼   ► - Certainly not.

00:25:56 ◼   ► - They can't tailor to that.

00:25:57 ◼   ► They can't even,

00:25:58 ◼   ► there's not even an attempt to try and do that

00:26:00 ◼   ► because they would not be able to do it.

00:26:03 ◼   ► - And they've got the different constituencies.

00:26:04 ◼   ► In fact, I would,

00:26:05 ◼   ► there's probably something written on a whiteboard

00:26:08 ◼   ► somewhere at Apple,

00:26:08 ◼   ► or was written on a whiteboard at Apple

00:26:10 ◼   ► before it was erased in order to protect everybody

00:26:13 ◼   ► from all the secrets getting out.

00:26:15 ◼   ► But there probably is a philosophy somewhere

00:26:18 ◼   ► that is what are the upgrade propositions this year

00:26:23 ◼   ► and over the three-year span?

00:26:25 ◼   ► So you can say sort of like, we wanna make sure, right?

00:26:27 ◼   ► It just makes sense.

00:26:29 ◼   ► First year, the look is gonna sell it.

00:26:31 ◼   ► Second year though, what's gonna sell it?

00:26:33 ◼   ► Third year, what's gonna sell it?

00:26:34 ◼   ► Because you want selling points every year.

00:26:36 ◼   ► Otherwise, why are you even doing this, right?

00:26:38 ◼   ► Like you gotta, like what?

00:26:40 ◼   ► No new iPhones this year, everybody.

00:26:42 ◼   ► We're nothing interesting, nothing new here,

00:26:44 ◼   ► just some colors.

00:26:46 ◼   ► They're not gonna do that.

00:26:47 ◼   ► So they have to plan out what the different things are

00:26:49 ◼   ► and those will appeal to different people.

00:26:51 ◼   ► And then I think also there are some iPhone buyers

00:26:53 ◼   ► that do it based on time,

00:26:54 ◼   ► where it's literally like every two or three years,

00:26:57 ◼   ► they're like, "Oh, I'm gonna get a new iPhone."

00:26:58 ◼   ► And it doesn't, you know,

00:27:00 ◼   ► what they get is the accumulated features

00:27:02 ◼   ► of the last two or three or four years.

00:27:04 ◼   ► And that works for them too.

00:27:06 ◼   ► So I think Apple probably knows all of those constituencies

00:27:09 ◼   ► And it's also good for Apple because yeah,

00:27:12 ◼   ► they can't do a brand new entirely different phone

00:27:15 ◼   ► every year.

00:27:16 ◼   ► So you upgrade the camera system this year,

00:27:18 ◼   ► you change the look this year,

00:27:19 ◼   ► you upgrade some new WYSI sensor or processor

00:27:22 ◼   ► or something this year,

00:27:23 ◼   ► and you make it all kind of progress.

00:27:26 ◼   ► - In his Power On newsletter,

00:27:28 ◼   ► Mark Gurman is reporting that Apple is looking

00:27:32 ◼   ► to triple the revenue that it makes from ads.

00:27:36 ◼   ► So there have apparently been some restructuring at Apple

00:27:40 ◼   ► with the head of their ad business,

00:27:42 ◼   ► someone named Todd Terese,

00:27:45 ◼   ► now reporting directly to EdiQ.

00:27:47 ◼   ► Terese is now apparently looking to increase the revenue

00:27:50 ◼   ► that their Apple makes from ads

00:27:52 ◼   ► from around $4 billion per year to a double digit figure.

00:27:56 ◼   ► It's being reported that triple, right?

00:27:58 ◼   ► You could triple it.

00:27:59 ◼   ► So we've recently seen Apple add the Today tab App Store ads,

00:28:05 ◼   ► It was previously just search and now they're adding what looks like sponsored content kind

00:28:11 ◼   ► of stuff into the whole mix.

00:28:17 ◼   ► You could create some graphic and put it there and make it look like it's part of an ad,

00:28:26 ◼   ► like a part of the content in the apps.

00:28:27 ◼   ► It's actually an ad I should say.

00:28:30 ◼   ► This is like more inventory, more placements.

00:28:32 ◼   ► Let's keep putting the ads everywhere that we possibly can.

00:28:36 ◼   ► Mark Gurman believes that maps could be a place to add more ad inventory to in the future.

00:28:42 ◼   ► And there's been some internal exploration to this as well as more of their digital storefronts

00:28:46 ◼   ► like books, podcasts, et cetera.

00:28:50 ◼   ► When I saw this report, I immediately thought that this seems like somebody at Apple disagrees

00:28:57 ◼   ► with the approach and told Mark Gurman about it.

00:29:00 ◼   ► Mm-hmm. Yeah, it's always the question of why did something leak and what was the motivator

00:29:05 ◼   ► in having it leak. And that is definitely a possibility, if somebody is like not happy

00:29:12 ◼   ► with this and wants to call it out so that people will talk about it.

00:29:16 ◼   ► It's the naming of it to me. And like just more details in the story of like this figure,

00:29:23 ◼   ► Todd Toreci, like being really into it and like wanting to push it and having lots of

00:29:27 ◼   ► meetings because it kind of feels to me like the way I look at it is on the

00:29:32 ◼   ► surface do I believe this is something they're gonna do yes but this also

00:29:37 ◼   ► sounds like an executive that wants to be really important right so maybe Todd

00:29:42 ◼   ► DeRaisse is walking around saying I want a triple ad revenue and like that's just

00:29:45 ◼   ► their thing that they want to do you know yeah you could you could see how

00:29:50 ◼   ► somebody might somebody at Apple who doesn't like this approach of like we're

00:29:53 ◼   ► gonna try to put ads as many places as we can, who thinks that Apple is not an ad company

00:29:59 ◼   ► and that it junks up the customer experience. And I would say most of Apple is probably

00:30:05 ◼   ► at least inclined to believe that. The people who sweat on the hardware and the software

00:30:11 ◼   ► and want, you know, "We're Apple. We make this great user experience." And then there's

00:30:18 ◼   ► Here's the group that they talk about on the calls with Wall Street where they're like,

00:30:24 ◼   ► you know, we're growing services and we're growing ad revenue and isn't it good that

00:30:27 ◼   ► we're making more money? And it's not hard to imagine that somebody discovers that the

00:30:35 ◼   ► iad guy has been given more direct, you know, who was walled off for a while, is now reporting

00:30:43 ◼   ► directly to Eddie. And it's like, oh boy, that guy, right? And I don't know anything

00:30:47 ◼   ► about this guy. He might be a nice guy or not, but he's the ad guy regardless. And

00:30:53 ◼   ► how somebody else might look at that and say, "This is not what Apple should be doing."

00:30:57 ◼   ► And I mean, my feelings on this are pretty clear, which is I think that the – I'm

00:31:04 ◼   ► not allergic to ads. I'm really not. I think ads have their place. However, Apple jamming

00:31:12 ◼   ► ads into its products that we're already paying for feels, I mean, I would be more, I mean,

00:31:25 ◼   ► this is a hard one. I would be more understanding of it if I felt like, well, this is how Apple

00:31:31 ◼   ► needs to do business to survive. And maybe that's unfair. Maybe the answer should always

00:31:36 ◼   ► be, I'm sure Wall Street would tell you, the answer should always be, if you can make money,

00:31:40 ◼   ► make money. If you can make more money, make more money. That's always the answer. I would

00:31:45 ◼   ► argue, and I used to argue this as part of my job, actually, that you degrade the product

00:31:53 ◼   ► when you insert ads everywhere, because while ads are not fundamentally bad, ad placements

00:31:59 ◼   ► tend to get out of hand, and they get out of hand quickly to the detriment of the user.

00:32:05 ◼   ► And because of that, you have to ask the big picture questions of, do we turn away revenue

00:32:14 ◼   ► because it makes our product worse?

00:32:17 ◼   ► Or do we not care that it makes our product worse?

00:32:20 ◼   ► And when I look at a lot of the stuff that Apple's already doing, I think it makes their

00:32:23 ◼   ► product worse.

00:32:24 ◼   ► I think the App Store, they talk about the App Store ads being like, oh, well, it helps

00:32:30 ◼   ► people find stuff.

00:32:31 ◼   ► Like, okay, but you got ads up at the top of search

00:32:35 ◼   ► for things that are not what people are searching for.

00:32:38 ◼   ► And then below you've got the thing

00:32:40 ◼   ► people are actually searching for.

00:32:42 ◼   ► So what you're doing is you're allowing people

00:32:43 ◼   ► to eclipse the right answer with their answer

00:32:47 ◼   ► based on payment.

00:32:48 ◼   ► And since these are all app developers,

00:32:50 ◼   ► what you're also having them do is bid against each other

00:32:54 ◼   ► for the right to give back the money they earned from Apple

00:32:57 ◼   ► to Apple in order to get better placement

00:33:01 ◼   ► to make more money, which they will then presumably

00:33:03 ◼   ► give back to Apple to do more placement.

00:33:06 ◼   ► I don't think it is helpful,

00:33:08 ◼   ► more helpful than having a good search algorithm.

00:33:11 ◼   ► Certainly not the way that it's implemented.

00:33:13 ◼   ► - It's like another tax on top of the one

00:33:16 ◼   ► they're already paying.

00:33:18 ◼   ► - Right, no, it is.

00:33:19 ◼   ► And I felt that for a while that the App Store ads

00:33:22 ◼   ► is just like, if you're, people are mad about the 30%.

00:33:27 ◼   ► How about this?

00:33:28 ◼   ► How about that if you don't take an ad out

00:33:30 ◼   ► for the name of your product,

00:33:31 ◼   ► your competitor will be there

00:33:32 ◼   ► when people search for your product name.

00:33:33 ◼   ► It's like, what a racket is what I'll say.

00:33:36 ◼   ► What a racket to say, well, you know,

00:33:39 ◼   ► if they search for overcast and they find Spotify,

00:33:42 ◼   ► you could pay us more money, Marco,

00:33:44 ◼   ► and then they wouldn't find Spotify.

00:33:46 ◼   ► It's like, it's just a, anyway,

00:33:49 ◼   ► and again, I'm not allergic to ads.

00:33:51 ◼   ► There are places where ads are probably fine.

00:33:55 ◼   ► The idea that if you had a maps search

00:34:00 ◼   ► and somebody paid to have their item also appear

00:34:02 ◼   ► on the search or something like that.

00:34:04 ◼   ► I don't love it, but like, you know,

00:34:07 ◼   ► I can see the argument for it.

00:34:09 ◼   ► But as the person who's always the editorial person

00:34:13 ◼   ► jousting with the salespeople at a website,

00:34:16 ◼   ► which was the product, right?

00:34:18 ◼   ► I think a lot of people who are involved in ad sales

00:34:23 ◼   ► make terrible decisions based on small amounts of revenue

00:34:28 ◼   ► because they believe that all new revenue is good

00:34:31 ◼   ► and it never has deleterious effects.

00:34:34 ◼   ► And it's not true, you junk up your product.

00:34:36 ◼   ► And I think the app store is junked up.

00:34:38 ◼   ► I think that if they're gonna put apps in maps,

00:34:41 ◼   ► maybe it'll be tasteful, but it probably won't be.

00:34:43 ◼   ► They put them in the bookstore or in Apple podcasts,

00:34:47 ◼   ► are they gonna be good or are they gonna be junky?

00:34:50 ◼   ► And like, it's not very hard to make them crappy,

00:34:54 ◼   ► which is not to say again that all ads are bad.

00:34:57 ◼   ► But it also, I think, is a problem when you've got

00:35:01 ◼   ► this feeling that Apple is like searching around

00:35:03 ◼   ► in the couch cushions for change

00:35:07 ◼   ► when it's one of the richest companies in the world.

00:35:09 ◼   ► And I think that is, I get why they might do that

00:35:12 ◼   ► to satisfy Wall Street, but I think it is

00:35:15 ◼   ► one of the worst traits of modern Apple

00:35:18 ◼   ► is this idea that they need to make more money

00:35:22 ◼   ► even if it means junking up their product

00:35:24 ◼   ► because they make a lot of money on their product.

00:35:27 ◼   ► And one of their selling propositions is that their product

00:35:29 ◼   ► is not full of junk.

00:35:31 ◼   ► This is like, I'm not saying that they would do this,

00:35:34 ◼   ► but this is like putting a crapware on new Macs.

00:35:39 ◼   ► That would increase revenue.

00:35:40 ◼   ► - Right, like charging companies like,

00:35:42 ◼   ► "Hey, Microsoft, give us some money and we'll..."

00:35:45 ◼   ► Yeah. - Yeah.

00:35:46 ◼   ► I don't wanna give Todd Toreci any ideas,

00:35:47 ◼   ► but like, I mean, there's certainly incremental revenue

00:35:50 ◼   ► to be made pre-installing trial software

00:35:52 ◼   ► on every Mac that gets sold.

00:35:54 ◼   ► How about pre-installing apps on iPhones too?

00:35:57 ◼   ► I mean, you can take this pretty far

00:36:00 ◼   ► and they haven't yet, which is good,

00:36:03 ◼   ► but like, I think there's maybe an attitude of like,

00:36:05 ◼   ► ah, but it's just ads.

00:36:07 ◼   ► It's just ads, it's fine.

00:36:09 ◼   ► And it's not always fine.

00:36:13 ◼   ► So them ruffling through the couch cushions

00:36:16 ◼   ► for another, you know, $6 billion of ad revenue, you know,

00:36:22 ◼   ► It strikes me that this is some executive,

00:36:25 ◼   ► probably Tim Cook, saying to Eddy Cue,

00:36:27 ◼   ► "More revenue from ads."

00:36:29 ◼   ► But in a tasteful way.

00:36:31 ◼   ► It's like, okay, we'll see.

00:36:35 ◼   ► We'll see about that.

00:36:35 ◼   ► I am very skeptical about all the places

00:36:38 ◼   ► that they're sticking ads.

00:36:39 ◼   ► And the fact that you, in general, for a premium product,

00:36:42 ◼   ► the fact that there are ads you can't escape,

00:36:44 ◼   ► I just don't like it.

00:36:45 ◼   ► I don't like the idea that there are ads you can't escape

00:36:48 ◼   ► because this is a premium product.

00:36:50 ◼   ► And when the ads are getting in the way

00:36:52 ◼   ► of the actual content, ads can be content, right?

00:36:55 ◼   ► But there are a lot of times when ads get in the way

00:36:57 ◼   ► of the content that you're actually looking for.

00:36:59 ◼   ► And that leaves aside the whole other issue,

00:37:01 ◼   ► which is the fact that Apple has cleared out

00:37:03 ◼   ► a lot of third-party ad networks like Facebook

00:37:06 ◼   ► with the app tracking transparency,

00:37:08 ◼   ► but that's not gonna stop them from doing first-party ads,

00:37:11 ◼   ► which are basically all ads that are sold by Apple

00:37:14 ◼   ► and shown on Apple's platforms are allowed

00:37:16 ◼   ► because Apple has defined those as fine,

00:37:21 ◼   ► so that's, which is nice for Apple.

00:37:23 ◼   ► - You know, obviously we're an ad-supported program,

00:37:26 ◼   ► but if the percentage of revenue we made from ads

00:37:29 ◼   ► was the same as what Apple does from ads,

00:37:31 ◼   ► we wouldn't run ads.

00:37:32 ◼   ► You know, like, if there was,

00:37:34 ◼   ► if the upgrade merch store, right,

00:37:36 ◼   ► made us however much money it made,

00:37:38 ◼   ► and then our ads made us, like, whatever percentage,

00:37:40 ◼   ► like 1%, we just wouldn't do the ads anymore, right?

00:37:44 ◼   ► But it doesn't work like that for us.

00:37:46 ◼   ► - It's a difficult balance.

00:37:47 ◼   ► And like I said, again, ads,

00:37:48 ◼   ► I don't think ads are fundamentally bad.

00:37:49 ◼   ► I would also say we also sell a premium version

00:37:53 ◼   ► of the show without ads, right?

00:37:54 ◼   ► But I've always felt like Apple's promise

00:37:57 ◼   ► was that it was the premium version.

00:37:59 ◼   ► Like all Apple products are the premium version

00:38:03 ◼   ► of the product, right?

00:38:04 ◼   ► But to have, and I don't wanna live in a world

00:38:07 ◼   ► where you buy an iPhone for $1,000

00:38:10 ◼   ► and then like Amazon, there's a, for an extra $100,

00:38:14 ◼   ► you can turn off the ads.

00:38:15 ◼   ► I don't wanna live in that world.

00:38:18 ◼   ► But that is what makes me uneasy

00:38:20 ◼   ► is that I'm not sure that this push toward ads

00:38:23 ◼   ► is something that, it's not that it can't be done in a way

00:38:28 ◼   ► that is seen to benefit the user

00:38:30 ◼   ► and be a kind of wholesome thing.

00:38:32 ◼   ► I think there are ways to do it that way.

00:38:34 ◼   ► But if the App Store search is any example,

00:38:37 ◼   ► like again, it feels like a protection racket to me,

00:38:41 ◼   ► and it gets in the way of your actual search results.

00:38:43 ◼   ► And I do not like it.

00:38:44 ◼   ► That's what I'm saying.

00:38:45 ◼   ► If people haven't gotten that approach,

00:38:46 ◼   ► just I wanna be clear here, do not like.

00:38:49 ◼   ► - What I don't like about it

00:38:50 ◼   ► is it just feels hypocritical to me.

00:38:52 ◼   ► Even though it like technically isn't,

00:38:53 ◼   ► it just feels it and I don't like it.

00:38:55 ◼   ► I think Apple's gone to such great lengths

00:38:58 ◼   ► to try and make it seem like online advertising is bad

00:39:01 ◼   ► and like they're just,

00:39:03 ◼   ► everyone's trying to steal your information

00:39:04 ◼   ► and sell it to each other people,

00:39:06 ◼   ► but our advertising is fine.

00:39:07 ◼   ► - And their sales pitch for their advertising

00:39:09 ◼   ► will be we know everything about our users, right?

00:39:11 ◼   ► - Yeah.

00:39:12 ◼   ► - But it's okay 'cause we're Apple and we're the first party.

00:39:14 ◼   ► Gurman says, "Oh, they're probably not gonna bring iAd back."

00:39:17 ◼   ► That's not part of the plan right now.

00:39:19 ◼   ► iAd was Apple's own in-app ad network.

00:39:22 ◼   ► And I was sitting there raising my eyebrow

00:39:24 ◼   ► when I read that on Sunday morning.

00:39:25 ◼   ► Fortunately today, today on Stratechery,

00:39:28 ◼   ► Ben Thompson wrote about it

00:39:29 ◼   ► and said exactly what I was thinking,

00:39:30 ◼   ► which is they'll totally bring back iAd.

00:39:33 ◼   ► They're totally gonna do that

00:39:34 ◼   ► because once they've cleared out all value from in-app ads

00:39:39 ◼   ► because they're from third-party trackers,

00:39:42 ◼   ► Step two is you come in with your first party ad solution

00:39:46 ◼   ► and nobody has a choice but to use Apple's ad solution

00:39:50 ◼   ► because Apple's the only one with the data.

00:39:52 ◼   ► Then again, the report says

00:39:54 ◼   ► that they're not currently planning that.

00:39:56 ◼   ► I would say common sense suggests

00:39:58 ◼   ► that if they're doing all of this,

00:40:00 ◼   ► they are absolutely gonna start selling ads into apps too

00:40:03 ◼   ► because why would they let anybody else make that money

00:40:06 ◼   ► when they can make it themselves?

00:40:07 ◼   ► And I think that's the attitude here.

00:40:09 ◼   ► - I do think the only reason that they wouldn't do it

00:40:12 ◼   ► is if they think that they legally would,

00:40:14 ◼   ► it would be too difficult.

00:40:15 ◼   ► - Well, I do agree if they release that,

00:40:18 ◼   ► it would make the screams from the likes of Facebook

00:40:21 ◼   ► even louder and would probably open them up

00:40:23 ◼   ► to more scrutiny. - As it should go.

00:40:24 ◼   ► - Absolutely. - Right?

00:40:25 ◼   ► (laughing)

00:40:26 ◼   ► - Yeah, well now that we've killed your business,

00:40:28 ◼   ► we're gonna take over your business.

00:40:29 ◼   ► - It's like how many more shoes could drop at that point?

00:40:32 ◼   ► - There's the whole of Mel DeMarco's.

00:40:34 ◼   ► - The whole shoe store.

00:40:35 ◼   ► - Yep, mm-hmm.

00:40:36 ◼   ► The footlocker, the whole footlocker

00:40:38 ◼   ► is happening right there. - It's everywhere.

00:40:40 ◼   ► - Yep.

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00:42:37 ◼   ► I had a note in my little show notes document which said "Jason's HomeKit cameras" and I

00:42:45 ◼   ► don't know what this is in reference to.

00:42:47 ◼   ► So I wanted to ask you, Jason do you have HomeKit cameras?

00:42:51 ◼   ► Umm, errr, technically, yes, but asterisk.

00:43:00 ◼   ► I have cameras that show up in the home app.

00:43:02 ◼   ► They are--

00:43:05 ◼   ► - Homebridge?

00:43:06 ◼   ► - No, it's so there--

00:43:10 ◼   ► - This is great.

00:43:11 ◼   ► (laughing)

00:43:11 ◼   ► - Homekick, yeah, that's right, it's a base of, sorry.

00:43:14 ◼   ► I'm on the advice of my attorney.

00:43:17 ◼   ► I have been told to take the fifth here.

00:43:19 ◼   ► Now I have, so I have Arlo cameras.

00:43:24 ◼   ► - Okay.

00:43:26 ◼   ► which is, are they still part of Netgear?

00:43:31 ◼   ► I think they might've been spun out,

00:43:34 ◼   ► but like it's basically Netgear made them.

00:43:37 ◼   ► And I've had them for a while.

00:43:38 ◼   ► I've actually upgraded them all during that time.

00:43:40 ◼   ► Arlo cameras are wireless and they are their own thing.

00:43:45 ◼   ► So recently they did a software update

00:43:47 ◼   ► that allows them to work with HomeKit,

00:43:50 ◼   ► but it's a weird situation

00:43:52 ◼   ► because they're not HomeKit secure video,

00:43:55 ◼   ► but they do show up in the Home app,

00:43:57 ◼   ► but because of the way they're built,

00:43:59 ◼   ► they don't quite work the way you would expect

00:44:02 ◼   ► a HomeKit camera to work.

00:44:03 ◼   ► 'Cause basically they're,

00:44:05 ◼   ► because they're wireless, they basically go to sleep

00:44:12 ◼   ► and they've got motion triggers to wake them up

00:44:14 ◼   ► because they're trying to,

00:44:15 ◼   ► in most cases, trying to conserve battery.

00:44:17 ◼   ► Now I actually have two of them are plugged into power

00:44:20 ◼   ► and two of them are attached to solar panels on my roof,

00:44:24 ◼   ► little tiny solar panels that keep them,

00:44:26 ◼   ► the top up their charge.

00:44:27 ◼   ► So for the most part, they are actually powered,

00:44:31 ◼   ► but the way the whole system works,

00:44:34 ◼   ► they kind of go to sleep and then they wake up.

00:44:36 ◼   ► So when I watch, like I open, just open the home app

00:44:40 ◼   ► and I've got like one that says it's been,

00:44:45 ◼   ► it's the view of 10 seconds ago,

00:44:46 ◼   ► and one's the view of six seconds ago,

00:44:48 ◼   ► and one's the view of now,

00:44:50 ◼   ► but the view of now is not actually the live view.

00:44:53 ◼   ► If I click on it, I get the live view.

00:44:54 ◼   ► So it's iffy, like they're present

00:44:58 ◼   ► and I can theoretically like watch them in on Apple TV

00:45:01 ◼   ► by they have a little camera view,

00:45:03 ◼   ► they're in the home app,

00:45:04 ◼   ► but they're not, they're sort of vaguely homekit.

00:45:08 ◼   ► - That sounds like a homekit camera to me.

00:45:11 ◼   ► It's just they're not homekit secure video, right?

00:45:14 ◼   ► - Well, that's true.

00:45:15 ◼   ► Well, and I think they're refreshing.

00:45:16 ◼   ► I think that they are doing some cheating on the server

00:45:19 ◼   ► 'cause there's like a base station.

00:45:20 ◼   ► I think they're doing some cheating

00:45:21 ◼   ► on the base station level to, like I said,

00:45:24 ◼   ► seem like an immediate thumbnail of what's going on outside,

00:45:28 ◼   ► and it's a lie.

00:45:29 ◼   ► Maybe all HomeKit cameras are like that.

00:45:31 ◼   ► - I mean, the cameras that like, you know,

00:45:33 ◼   ► we have a Canary camera,

00:45:34 ◼   ► which I can't believe is still working.

00:45:37 ◼   ► We have-- - None of us can, Myke.

00:45:39 ◼   ► - We have a Ring thing here at the studio.

00:45:41 ◼   ► And like, then none of them like the alive live,

00:45:43 ◼   ► there's always a delay,

00:45:44 ◼   ► 'cause it's gonna go up to the server

00:45:45 ◼   ► and then push to you, right?

00:45:47 ◼   ► So it's not like--

00:45:48 ◼   ► - No, but this is the case where like,

00:45:49 ◼   ► I'm looking right now at my side yard,

00:45:51 ◼   ► And there is a view that I don't think,

00:45:56 ◼   ► well, maybe it is live.

00:45:58 ◼   ► When I click on it, yeah, I guess so.

00:46:00 ◼   ► I guess it is.

00:46:01 ◼   ► It's so they're refreshing every so often

00:46:03 ◼   ► with a thumbnail of what's going on out there.

00:46:06 ◼   ► But it's not all the time.

00:46:08 ◼   ► And then if I click it, it brings up the live view.

00:46:10 ◼   ► So it used to be everything was just in the Arlo app,

00:46:14 ◼   ► but now I can see the live views in HomeKit.

00:46:16 ◼   ► If I wanna see the past stuff, I go to the Arlo app

00:46:19 ◼   ► and that's where it's got its past stuff.

00:46:21 ◼   ► I actually, because I have the Arlo base station,

00:46:23 ◼   ► it's got a little drive attached to it.

00:46:24 ◼   ► So I've actually got even more video kind of archive

00:46:27 ◼   ► on there that it just writes to it.

00:46:29 ◼   ► So if I had something particularly interesting

00:46:31 ◼   ► or exciting happen, I could go to the footage

00:46:33 ◼   ► and see if I could find it there.

00:46:36 ◼   ► Yeah, they're fine.

00:46:37 ◼   ► I got them part 'cause I thought it was cool.

00:46:40 ◼   ► And then there was a break-in down the street

00:46:43 ◼   ► and they asked if I had video,

00:46:44 ◼   ► 'cause they saw my camera, if I had video

00:46:46 ◼   ► and honestly I'd left that,

00:46:47 ◼   ► I let the battery run down on the old camera

00:46:51 ◼   ► And I had to say, no, I don't actually have any video

00:46:54 ◼   ► that might've caught somebody passing by.

00:46:56 ◼   ► And I realized, okay, well, if I'm gonna have these cameras,

00:46:58 ◼   ► I need to actually keep them powered.

00:46:59 ◼   ► So I got a couple of new cameras

00:47:01 ◼   ► and I got the solar panels

00:47:04 ◼   ► and I plugged two of them in to power directly.

00:47:09 ◼   ► And so now that's what my setup is.

00:47:13 ◼   ► To be honest, the most exciting thing that it shows me

00:47:15 ◼   ► is what cats have been in my backyard.

00:47:18 ◼   ► - But I get to have.

00:47:19 ◼   ► - The cameras, they're wireless, right?

00:47:22 ◼   ► - Cameras are wireless.

00:47:23 ◼   ► - But they work with HomeKit.

00:47:25 ◼   ► - But they work with HomeKit, yeah.

00:47:26 ◼   ► So they're wireless, they talk to a base station

00:47:29 ◼   ► that is the Arlo base station,

00:47:31 ◼   ► but it's basically a Netgear,

00:47:32 ◼   ► it looks a lot like a Netgear Wi-Fi base station,

00:47:34 ◼   ► except it's built for the Arlo cameras.

00:47:37 ◼   ► And like I said, they're meant to be,

00:47:40 ◼   ► because you don't have networking

00:47:44 ◼   ► or even power in some places.

00:47:45 ◼   ► The Arlo infrastructure was always sort of like,

00:47:47 ◼   ► You don't need to have power to a place

00:47:49 ◼   ► where you put your camera.

00:47:51 ◼   ► And I now have two positioned in places

00:47:53 ◼   ► where I do have outlets that can run to them.

00:47:56 ◼   ► But like I said, the other two,

00:47:57 ◼   ► there's no power near them at all.

00:47:59 ◼   ► And so for them, you can either charge the battery

00:48:03 ◼   ► every two months or something, which is what I used to do.

00:48:06 ◼   ► But now with the new cameras and the solar panels,

00:48:11 ◼   ► even in the winter, it does a pretty good job.

00:48:14 ◼   ► Occasionally I get a low battery warning

00:48:16 ◼   ► and I have to like reposition the panel

00:48:19 ◼   ► that's literally just laying on my roof.

00:48:22 ◼   ► But because the-

00:48:24 ◼   ► - So you have the solar too then,

00:48:26 ◼   ► you do have that interest.

00:48:27 ◼   ► - I do, I have two solar panels,

00:48:29 ◼   ► one attached to each of the,

00:48:31 ◼   ► so the unplug cameras recharge themselves with solar now.

00:48:34 ◼   ► I haven't had to recharge them at all.

00:48:36 ◼   ► Even in the dead of winter,

00:48:37 ◼   ► it gets enough sun in order to keep the battery charged.

00:48:44 ◼   ► 'Cause it's got a battery in it

00:48:45 ◼   ► that's supposed to go for months and months.

00:48:48 ◼   ► And so generally that's close enough.

00:48:50 ◼   ► And if I had a problem, I would go and charge it

00:48:52 ◼   ► and then bring it back out,

00:48:53 ◼   ► but I actually haven't had to do that.

00:48:55 ◼   ► - That's very cool.

00:48:56 ◼   ► I see 'cause I came across Arlo recently

00:48:59 ◼   ► because I was looking for a HomeKit video doorbell.

00:49:04 ◼   ► - Ah.

00:49:05 ◼   ► - And they make one, but it's the wired one.

00:49:08 ◼   ► And I want a wireless one.

00:49:10 ◼   ► - Yeah.

00:49:11 ◼   ► - And I don't think, please upgrade in,

00:49:13 ◼   ► tell me if you found.

00:49:14 ◼   ► I don't think a wireless video doorbell that works with HomeKit exists.

00:49:19 ◼   ► And I don't know why, but I think it's just, I've only been able to

00:49:25 ◼   ► find wired products that exist.

00:49:27 ◼   ► Cause this is the thing that keeps saying, like, I know that the wireless

00:49:31 ◼   ► cameras with HomeKit is sometimes a newer thing, but also like a, doesn't

00:49:39 ◼   ► necessarily work exactly the way that you would think and or can't get all

00:49:43 ◼   ► of the features, right?

00:49:44 ◼   ► It seems like that something being wired

00:49:47 ◼   ► seems to be pretty important,

00:49:48 ◼   ► or at least it being like a hub or whatever.

00:49:51 ◼   ► But that's cool, I didn't know

00:49:52 ◼   ► that they did the solar panels.

00:49:53 ◼   ► I don't know how well that would work in the UK.

00:49:55 ◼   ► Probably I'm glad. - I think in the UK,

00:49:57 ◼   ► I honestly don't know.

00:49:59 ◼   ► - But if it works for you in the winter, maybe.

00:50:02 ◼   ► At least it worked for me in the summer.

00:50:03 ◼   ► - Maybe, maybe, yeah, for sure, for sure.

00:50:06 ◼   ► And I think, I don't know if I'm even using their panels.

00:50:08 ◼   ► I may be using the Works with Arlo panels

00:50:11 ◼   ► that I got on Amazon, 'cause they're cheaper.

00:50:14 ◼   ► The Arlo solar panel is like 40 pounds.

00:50:16 ◼   ► It's not that wildly expensive.

00:50:18 ◼   ► - And it's small.

00:50:19 ◼   ► They're all, they're very small.

00:50:21 ◼   ► And like they've got a whole mounting thing and all that.

00:50:22 ◼   ► And I'm, because of my roof and the status of my roof

00:50:25 ◼   ► and all that, it was actually easier for me

00:50:26 ◼   ► to just toss it on my roof.

00:50:28 ◼   ► (laughing)

00:50:29 ◼   ► It just lays there.

00:50:30 ◼   ► It just lays there and drinks in the sun.

00:50:31 ◼   ► It's fine.

00:50:32 ◼   ► It's like, it's not going anywhere.

00:50:33 ◼   ► It's not a problem.

00:50:34 ◼   ► - You just come out one day

00:50:35 ◼   ► and there's a bunch of solar panels

00:50:37 ◼   ► just like hanging from cables, you know?

00:50:39 ◼   ► Like little wind chimes. - I guess, except,

00:50:40 ◼   ► I don't know, that would be, you know,

00:50:42 ◼   ► That would be unusual weather to have the solar panels

00:50:44 ◼   ► be disturbed.

00:50:45 ◼   ► I also have an ethernet cable snaking over the top

00:50:47 ◼   ► of my roof.

00:50:48 ◼   ► So my roof is a--

00:50:49 ◼   ► - What was that for again?

00:50:50 ◼   ► I know we were talking about that.

00:50:51 ◼   ► - It's connecting my back of the house

00:50:53 ◼   ► to the front of the house.

00:50:55 ◼   ► - But what is it--

00:50:56 ◼   ► - With ethernet.

00:50:56 ◼   ► - Okay.

00:50:57 ◼   ► - Comes out of here and then goes over the roof

00:50:58 ◼   ► to my back bedroom where there's more stuff

00:51:01 ◼   ► and another Eero, yeah.

00:51:04 ◼   ► - Which is instead of doing some kind of wild thing

00:51:07 ◼   ► in the house, right, which would be really complicated.

00:51:09 ◼   ► - Well, yeah, we don't have an attic

00:51:11 ◼   ► And so really the only way you can wire things

00:51:15 ◼   ► is by punching holes in the walls.

00:51:17 ◼   ► So there is a hole punched in the wall

00:51:19 ◼   ► over in the bedroom for the cable.

00:51:22 ◼   ► I'm going to rewire my house at some point here.

00:51:25 ◼   ► This is really verging on like Casey List territory now,

00:51:28 ◼   ► but I am gonna rewire and do it sort of more properly

00:51:31 ◼   ► and not over the roof and run it along under the eaves,

00:51:36 ◼   ► but I just haven't had a chance to do that yet.

00:51:38 ◼   ► So I've got a giant spool of ethernet cable here.

00:51:41 ◼   ► But yeah, anyway, my roof has got all sorts of stuff on it,

00:51:43 ◼   ► including solar panels.

00:51:44 ◼   ► That's fine, it works great.

00:51:45 ◼   ► - I also wanted to ask you about your smart lock.

00:51:49 ◼   ► - Oh yes, sure.

00:51:51 ◼   ► Let's talk about it.

00:51:52 ◼   ► What do you wanna know?

00:51:53 ◼   ► - How is smart lock life for you?

00:51:56 ◼   ► - So smart lock life is okay,

00:51:59 ◼   ► but it feels very much like a first generation product

00:52:03 ◼   ► and I want the second generation product.

00:52:06 ◼   ► And the problem is that due to legacy nodes,

00:52:11 ◼   ► the second generation product

00:52:14 ◼   ► is basically not available anywhere.

00:52:17 ◼   ► So there are starting to be locks,

00:52:21 ◼   ► theoretically, some shipped and then they stopped

00:52:24 ◼   ► and they're out of inventory

00:52:25 ◼   ► and hopefully there'll be more inventory at some point.

00:52:27 ◼   ► But there started to be some new locks

00:52:29 ◼   ► that use home key basically, they use NFC.

00:52:34 ◼   ► And that's what I want because NFC Smart Lock,

00:52:40 ◼   ► The way Apple's written their software for NFC stuff

00:52:43 ◼   ► like locks, you literally can tap without doing anything

00:52:47 ◼   ► you tap with your watch or your phone and the door unlocks.

00:52:50 ◼   ► - Yeah, this is like the fast pass thing for travel.

00:52:55 ◼   ► - Yeah, same idea.

00:52:56 ◼   ► So that's what I want.

00:52:58 ◼   ► What I have is a couple of years old

00:53:01 ◼   ► and it uses Bluetooth LE.

00:53:03 ◼   ► And you know, okay, what I like about the smart lock is

00:53:07 ◼   ► It does things like auto-lock

00:53:10 ◼   ► when you leave the door unlocked.

00:53:13 ◼   ► After a couple of minutes, you can set the time.

00:53:15 ◼   ► It locks itself.

00:53:16 ◼   ► That's nice.

00:53:17 ◼   ► If you leave the door open, it sends you an alert saying,

00:53:20 ◼   ► "Oh, the door is open.

00:53:22 ◼   ► Watch out."

00:53:23 ◼   ► What I don't like about it is that the Bluetooth LE thing

00:53:27 ◼   ► is unreliable.

00:53:29 ◼   ► It's a really clever hack,

00:53:31 ◼   ► but the way that they have to do it is

00:53:34 ◼   ► The lock is looking for your phone via Bluetooth LE.

00:53:39 ◼   ► And when it sees it, it knows that you're there

00:53:42 ◼   ► and that's great.

00:53:44 ◼   ► And then what happens is your phone,

00:53:47 ◼   ► your phone leaves the vicinity of your house

00:53:50 ◼   ► and you have to set a radius.

00:53:51 ◼   ► And then the app on your phone basically says, "I'm gone."

00:53:54 ◼   ► And then when your lock sees the phone again,

00:54:00 ◼   ► it goes, "Yay, you're back," and it unlocks the door.

00:54:03 ◼   ► There's lots of reasons for this.

00:54:04 ◼   ► and it's a very kind of cleverly done,

00:54:06 ◼   ► and it works sometimes.

00:54:09 ◼   ► And a lot of times it doesn't work.

00:54:11 ◼   ► And when it does work, a lot of times it works so slowly

00:54:14 ◼   ► that you're standing at the door waiting for it to open.

00:54:16 ◼   ► And I don't want that.

00:54:17 ◼   ► I wanna be able to tap and enter.

00:54:18 ◼   ► I wanna use my phone or my watch as a key.

00:54:21 ◼   ► I think it's a much better approach.

00:54:22 ◼   ► The other problems I have with those first-generation locks,

00:54:25 ◼   ► 'cause I have the Yale August smart lock that does HomeKit.

00:54:29 ◼   ► The other problem is the lock

00:54:32 ◼   ► is sort of a generic smart lock.

00:54:35 ◼   ► And then there's a module that you put in it.

00:54:37 ◼   ► And so it's got the HomeKit module in it.

00:54:39 ◼   ► But because it's using some sort,

00:54:41 ◼   ► I don't even know what its smart home tech is,

00:54:43 ◼   ► if it's Zigbee or something like that,

00:54:44 ◼   ► but it's basically you have to have a dongle.

00:54:48 ◼   ► You have to have a little white block

00:54:50 ◼   ► that you plug in to an outlet somewhere.

00:54:53 ◼   ► And it's a bridge between the Bluetooth,

00:54:56 ◼   ► maybe it only does Bluetooth.

00:54:58 ◼   ► Actually, I think it only does Bluetooth.

00:54:59 ◼   ► So it has to be close enough to be in Bluetooth range,

00:55:01 ◼   ► plugged into a wall, it talks to the lock in Bluetooth

00:55:05 ◼   ► and then talks to your network in wifi.

00:55:07 ◼   ► And let me tell you,

00:55:08 ◼   ► this is where it all starts to come apart

00:55:11 ◼   ► because the little dongle can lose track of the network

00:55:16 ◼   ► or the lock.

00:55:19 ◼   ► The lock can lose track of a dongle.

00:55:21 ◼   ► The lock when it's four AA batteries get low,

00:55:26 ◼   ► but not so low that it tells you that the batteries are low

00:55:29 ◼   ► can start behaving erratically and not seeing,

00:55:34 ◼   ► so you'll open the app and it'll say,

00:55:36 ◼   ► "Your door is locked and your door is not locked."

00:55:39 ◼   ► Or, "Your door is unlocked and it is locked."

00:55:42 ◼   ► Because the app is talking to the dongle,

00:55:45 ◼   ► the dongle thinks it knows what's going on with the lock,

00:55:47 ◼   ► but either the lock is lying to it

00:55:49 ◼   ► or the lock is not talking to it right now.

00:55:51 ◼   ► But it doesn't say, "I can't find the lock."

00:55:53 ◼   ► It says, "Oh no, no, I see the lock and it's fine,

00:55:55 ◼   ► and it's not fine."

00:55:56 ◼   ► And that does not give you a great sense of confidence

00:55:59 ◼   ► when the battery, so, and this is, I think,

00:56:03 ◼   ► the fatal flaw of this August lock that I have now,

00:56:06 ◼   ► the Yale August lock, is if the battery,

00:56:09 ◼   ► once the batteries start to run down,

00:56:11 ◼   ► it starts to behave strangely.

00:56:13 ◼   ► And I've discovered now that whenever we have a weird moment

00:56:17 ◼   ► with the lock, first thing I do is unplug the dongle

00:56:20 ◼   ► and plug it back in.

00:56:20 ◼   ► Second thing is I take out a battery

00:56:22 ◼   ► and put it back in to reboot the lock.

00:56:24 ◼   ► And then after, if it's been a little while

00:56:26 ◼   ► since we changed the batteries, I changed the batteries.

00:56:28 ◼   ► And a lot of times changing the batteries

00:56:31 ◼   ► solves the whole thing for a while.

00:56:34 ◼   ► And it's not great.

00:56:35 ◼   ► Like it should do a better job of saying,

00:56:37 ◼   ► "I help, I need new batteries," than it does.

00:56:40 ◼   ► And so, you know, so it's fine,

00:56:44 ◼   ► but none of it, like I said,

00:56:46 ◼   ► it's a first-generation product.

00:56:49 ◼   ► It is the kind of tech you buy saying,

00:56:51 ◼   ► "Hey, smart lock, that's fun."

00:56:52 ◼   ► And then you realize all the things that they need

00:56:54 ◼   ► to make better for smart locks to be a thing.

00:56:57 ◼   ► And I'm hopeful that this next generation of locks

00:57:00 ◼   ► is a thing and the reviews are pretty good

00:57:02 ◼   ► from the people who've gotten them,

00:57:04 ◼   ► but they ran out, they basically only made a few thousand

00:57:07 ◼   ► or whatever and then they can't make more

00:57:09 ◼   ► and they haven't come in from the factory

00:57:10 ◼   ► because of supply chain.

00:57:12 ◼   ► And so we're left kind of waiting.

00:57:13 ◼   ► But I've got my eye on that next generation smart lock

00:57:17 ◼   ► and I will swap it out because the auto locking is great.

00:57:21 ◼   ► the auto-unlocking when you come home is great.

00:57:23 ◼   ► I can leave my house with,

00:57:25 ◼   ► when I like go for a run or something,

00:57:27 ◼   ► I don't bring a key with me, right?

00:57:30 ◼   ► And you can do that with a dumb lock, with a number pad.

00:57:32 ◼   ► I mean, the bottom line is that

00:57:33 ◼   ► when it is in super dumb mode,

00:57:35 ◼   ► you can still just key in the code

00:57:39 ◼   ► and it opens the door, right?

00:57:41 ◼   ► Which is fine.

00:57:42 ◼   ► That's the, you know,

00:57:44 ◼   ► some locks now that are smart locks

00:57:46 ◼   ► have an actual keyhole too.

00:57:49 ◼   ► So you can actually have a key

00:57:50 ◼   ► if you don't wanna deal with the smart features all.

00:57:52 ◼   ► And that's fine.

00:57:53 ◼   ► Mine doesn't have that now and it's fine.

00:57:55 ◼   ► But certainly if the battery died completely,

00:57:59 ◼   ► the best way to get into the house would be

00:58:00 ◼   ► if you could actually stick a key in it, which you can't.

00:58:03 ◼   ► - Do you have a lock that you're interested in?

00:58:05 ◼   ► Like at this second gen? - I do, Myke.

00:58:09 ◼   ► I kinda don't wanna talk about it

00:58:10 ◼   ► because they're gonna come into stock

00:58:12 ◼   ► and I wanna buy one. - Oh, okay.

00:58:13 ◼   ► - All right, I'll talk. - We'll follow up.

00:58:14 ◼   ► - Okay, upgrading's fine.

00:58:15 ◼   ► You know, if you find them in stock,

00:58:17 ◼   ► here's the deal upgrade,

00:58:18 ◼   ► and I'm gonna tell you what it is.

00:58:20 ◼   ► But if you find it in stock somewhere at a Home Depot

00:58:23 ◼   ► or a Lowe's or something like that,

00:58:24 ◼   ► if their website says they're in stock,

00:58:26 ◼   ► you gotta let me know immediately.

00:58:27 ◼   ► - Jason eats first, all right?

00:58:29 ◼   ► - I mean, well, no,

00:58:30 ◼   ► but like they're gonna come in stock soon probably.

00:58:33 ◼   ► And then they'll sell them all

00:58:35 ◼   ► and then they'll be out of stock again

00:58:36 ◼   ► for another few months.

00:58:37 ◼   ► - Right, but that's what I'm saying.

00:58:38 ◼   ► If Upgradians see it,

00:58:40 ◼   ► they gotta tell you that they've seen it.

00:58:43 ◼   ► And then they can buy one,

00:58:44 ◼   ► but they gotta tell you first. - Tell no one else.

00:58:46 ◼   ► - Yeah.

00:58:47 ◼   ► - Until I've confirmed that I bought it.

00:58:48 ◼   ► Okay, it's the, I don't know how this company

00:58:51 ◼   ► pronounces its name in America, Schleg or Schlage

00:58:54 ◼   ► is how we would say it in German.

00:58:56 ◼   ► Encode Plus.

00:58:57 ◼   ► The Encode Plus is a home key,

00:59:02 ◼   ► is this the one?

00:59:05 ◼   ► I think it is.

00:59:06 ◼   ► The home key compatible tap your watch.

00:59:10 ◼   ► Yeah, that's what it is.

00:59:11 ◼   ► Tap your iPhone or Apple Watch to unlock.

00:59:13 ◼   ► That is the thing.

00:59:16 ◼   ► - Ah, okay.

00:59:17 ◼   ► And there are reviews out there from April.

00:59:20 ◼   ► Since those reviews dropped,

00:59:21 ◼   ► they have not been available to purchase.

00:59:24 ◼   ► (laughs)

00:59:25 ◼   ► - Shlog. - It kills me.

00:59:26 ◼   ► It's killing me.

00:59:27 ◼   ► It's a shlog, shlage, shlage.

00:59:30 ◼   ► Anyway, they, they, it's an NFC door lock, smart lock.

00:59:34 ◼   ► - Very interesting.

00:59:36 ◼   ► - Encode Plus.

00:59:37 ◼   ► - Encode Plus. - It's gotta be

00:59:38 ◼   ► the Encode Plus.

00:59:38 ◼   ► There are other ones,

00:59:39 ◼   ► but the Encode Plus is the one with NFC.

00:59:41 ◼   ► - Other encodes are available,

00:59:43 ◼   ► and they are not the one you want.

00:59:44 ◼   ► - Mm, they are, actually.

00:59:45 ◼   ► And so I'm looking for, you know,

00:59:48 ◼   ► I'm looking for one of those.

00:59:50 ◼   ► It's gotta be satin nickel

00:59:52 ◼   ► because it has to match the rest of my door.

00:59:55 ◼   ► And I hope that they come into stock at some point soon.

00:59:59 ◼   ► That would be awfully nice.

01:00:01 ◼   ► - This episode is brought to you by Sourcegraph.

01:00:05 ◼   ► So you've hired a brilliant developer.

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01:00:22 ◼   ► This can be tricky if the codebases that your developers are working in are already large.

01:00:26 ◼   ► Well thankfully Sourcegraph will make it easy to move fast in those big codebases. Developers

01:00:31 ◼   ► know that knowledge is most useful when it's findable, right? Everyone can sympathise with

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01:01:49 ◼   ► All right, when we were together in the historic episode of Upgrade, where we sat far across

01:01:59 ◼   ► a table from each other.

01:02:00 ◼   ► Ah, yes.

01:02:01 ◼   ► After eating in and out burger.

01:02:02 ◼   ► Yes, the social distance episode of Upgrade.

01:02:04 ◼   ► where I was very full of coronavirus

01:02:08 ◼   ► and you were very kind.

01:02:10 ◼   ► - At the long end of the table, like pooping.

01:02:12 ◼   ► - Long end of the table.

01:02:14 ◼   ► - Yep.

01:02:14 ◼   ► - Long end of the table.

01:02:15 ◼   ► Long end of the table.

01:02:17 ◼   ► - Yep.

01:02:18 ◼   ► - We were talking, you were telling me the story

01:02:21 ◼   ► of how you accidentally upgraded your Mac Studio

01:02:26 ◼   ► to Ventura, to macOS Ventura.

01:02:29 ◼   ► - Yep.

01:02:30 ◼   ► - Well, you've done it again.

01:02:31 ◼   ► - I did that.

01:02:32 ◼   ► I did it again, it's true.

01:02:33 ◼   ► Oops, I did it again.

01:02:34 ◼   ► - And as I wrote in the document,

01:02:36 ◼   ► Jason's second Ventura upgrade,

01:02:38 ◼   ► and this time it's personal.

01:02:40 ◼   ► Because you've done it by choice now, right?

01:02:43 ◼   ► - I did it on purpose.

01:02:44 ◼   ► Yeah, this time it's purposeful.

01:02:46 ◼   ► Yeah, I did it.

01:02:48 ◼   ► I did it.

01:02:49 ◼   ► I gotta live with it.

01:02:50 ◼   ► This is the reality of writing about betas,

01:02:53 ◼   ► is at some point you have to live with them,

01:02:56 ◼   ► and live with them is not reboot into them occasionally

01:02:59 ◼   ► as a tourist, and then go back to your actual work.

01:03:02 ◼   ► it isn't running it in a virtual machine,

01:03:04 ◼   ► at some point you actually have to use it

01:03:06 ◼   ► because otherwise you're not experiencing it.

01:03:10 ◼   ► Right, like I can't write about the details

01:03:12 ◼   ► of an operating system I'm not using

01:03:13 ◼   ► just by like kind of flitting around

01:03:15 ◼   ► and looking at menus and stuff and then leaving.

01:03:17 ◼   ► You gotta put yourself through it, even if there are bugs.

01:03:20 ◼   ► And so I had to do that.

01:03:21 ◼   ► And the difficulty with that is that there is software

01:03:24 ◼   ► that we rely on to do podcasts that doesn't work in it.

01:03:28 ◼   ► So I have to commit to this

01:03:31 ◼   ► and I also have to commit to a janky recording setup

01:03:34 ◼   ► where I'm recording and talking to people for podcasts

01:03:37 ◼   ► on a separate computer because that's the only way.

01:03:42 ◼   ► So I'm looking, I'm sitting here at my desk

01:03:43 ◼   ► looking at my studio display on my Mac studio

01:03:46 ◼   ► that I do every day like I used to do with my iMac.

01:03:49 ◼   ► And then off to the left is a laptop

01:03:53 ◼   ► that is running Zoom and Audio Hijack.

01:03:55 ◼   ► And that's where we're actually having this conversation.

01:03:58 ◼   ► - So all of your audio gear is connected to the,

01:04:01 ◼   ► what laptop is it now?

01:04:03 ◼   ► - MacBook Air.

01:04:04 ◼   ► - MacBook Air, is it the new one?

01:04:06 ◼   ► The M2 one?

01:04:06 ◼   ► - It's actually the Apple review unit

01:04:09 ◼   ► because it doesn't have to go back for another month

01:04:11 ◼   ► and by then hopefully Audio Hijack will run on Ventura.

01:04:14 ◼   ► So we'll see.

01:04:15 ◼   ► - So you've got all of your audio gear plugged into that

01:04:18 ◼   ► and that's doing the recording.

01:04:20 ◼   ► But you're looking at all the show notes and Discord

01:04:22 ◼   ► and everything on your Mac studio in Ventura.

01:04:24 ◼   ► - Exactly.

01:04:25 ◼   ► - On the studio display in front of you.

01:04:28 ◼   ► and I'm able to use universal control to click the buttons

01:04:30 ◼   ► I need to click over on the MacBook Air,

01:04:32 ◼   ► but mostly it just sits there.

01:04:33 ◼   ► - Now that's cool, isn't it?

01:04:34 ◼   ► That's a cool feature that wasn't there.

01:04:36 ◼   ► I guess the last time you tried to do this.

01:04:38 ◼   ► - Was not there the last time I tried to do this.

01:04:40 ◼   ► So that part is nice, that part is nice.

01:04:42 ◼   ► - 'Cause you do this every year anyway.

01:04:46 ◼   ► And it's not just because like this year it's special

01:04:48 ◼   ► because AudioHydric just doesn't work

01:04:50 ◼   ► like by developer choice at the moment, right?

01:04:53 ◼   ► Is that still the case?

01:04:54 ◼   ► - Last year was also the case.

01:04:55 ◼   ► I mean, yeah, it's still the case.

01:04:58 ◼   ► - Okay, that was like, I couldn't remember if,

01:04:59 ◼   ► 'cause I know in the past it hasn't worked,

01:05:01 ◼   ► which is why they have decided to just keep it

01:05:05 ◼   ► to themselves until they have full support.

01:05:06 ◼   ► - That's the answer, is two years ago it broke horribly.

01:05:09 ◼   ► Last year and this year they decided

01:05:11 ◼   ► they were just going to turn off support for it

01:05:13 ◼   ► because otherwise they're going to get people

01:05:16 ◼   ► complaining that it doesn't work.

01:05:17 ◼   ► And the truth is, I talked to Paul Kaphas

01:05:21 ◼   ► of "Rogue Amoeba" about this, the truth is OS updates

01:05:25 ◼   ► tend to break the audio subsystem.

01:05:27 ◼   ► they just do.

01:05:28 ◼   ► And a rogue Amoeba's concern is that they're gonna get

01:05:32 ◼   ► blamed for bugs that are Apple's bugs in the betas.

01:05:36 ◼   ► And when somebody's recording fails, it's really bad.

01:05:39 ◼   ► And so they basically have made the executive decision

01:05:43 ◼   ► to not let you make a bad decision about using audio hijack

01:05:46 ◼   ► on a beta by saying no.

01:05:49 ◼   ► - 'Cause at least this where they can't be blamed.

01:05:51 ◼   ► However, you don't necessarily know this is gonna happen

01:05:53 ◼   ► to you until it happens to you though, right?

01:05:55 ◼   ► - Indeed, and in fact, I mean, that's what,

01:05:58 ◼   ► the thing that bothers me about it is,

01:05:59 ◼   ► I have no evidence that it actually

01:06:01 ◼   ► doesn't work fine in Ventura.

01:06:03 ◼   ► It might.

01:06:04 ◼   ► - But at least for what you wanna do.

01:06:06 ◼   ► - For what I wanna do, I don't know,

01:06:08 ◼   ► but it doesn't matter because it doesn't work, it's disabled.

01:06:11 ◼   ► So second computer it is.

01:06:13 ◼   ► Last year I used my Mac Mini,

01:06:15 ◼   ► which I've since moved out of my office

01:06:16 ◼   ► and it's in another room in the house.

01:06:18 ◼   ► But last year I had the Mac Mini

01:06:19 ◼   ► and I had a big, big USB extension cord

01:06:24 ◼   ► so I could run from all the way where the Mac Mini was

01:06:26 ◼   ► over to where my audio interface was and plug in

01:06:29 ◼   ► and use remote desktop to control everything,

01:06:32 ◼   ► use screens for that.

01:06:34 ◼   ► But now I just have a laptop sitting here.

01:06:36 ◼   ► It's fine.

01:06:37 ◼   ► I had to buy an ethernet adapter for it.

01:06:39 ◼   ► - Yeah.

01:06:40 ◼   ► I mean, also though, in the past,

01:06:42 ◼   ► there has been like a,

01:06:44 ◼   ► I'm just not going to use Ventura to record the podcast

01:06:47 ◼   ► because if something goes wrong.

01:06:49 ◼   ► - Sure.

01:06:50 ◼   ► - Right, like that's definitely been a thing.

01:06:52 ◼   ► So how long have you been using it daily?

01:06:55 ◼   ► - Couple of weeks.

01:06:57 ◼   ► - How has this experience been so far?

01:07:00 ◼   ► - It's fine.

01:07:01 ◼   ► It's fine.

01:07:03 ◼   ► I notice very little that is an issue.

01:07:06 ◼   ► I think Safari is, I've had some weird things in Safari,

01:07:09 ◼   ► which I think are extension related,

01:07:11 ◼   ► but I think it's one of those cases where extensions

01:07:14 ◼   ► get out of sync with Safari,

01:07:16 ◼   ► where you've got like a beta of Safari,

01:07:18 ◼   ► but the extensions are not beta.

01:07:21 ◼   ► And so I've had to turn off a bunch of browser extensions

01:07:24 ◼   ► and I've had cases where Safari just gets really slow

01:07:27 ◼   ► or it loads really slowly or it can't see a webpage.

01:07:30 ◼   ► I also related to that,

01:07:31 ◼   ► I had private browsing turned itself back on.

01:07:35 ◼   ► So I turned that back off and that helped some,

01:07:38 ◼   ► but I think extensions are still an issue.

01:07:41 ◼   ► - What do you mean private browsing turned itself back on?

01:07:43 ◼   ► What does it mean?

01:07:44 ◼   ► - Well, I haven't had the iCloud private browsing feature on

01:07:50 ◼   ► - Oh, you mean iCloud private relay?

01:07:52 ◼   ► - Private relay, yeah, that's it.

01:07:53 ◼   ► - Right, 'cause private browsing is different.

01:07:55 ◼   ► - Sorry, it's just the other thing.

01:07:56 ◼   ► - Yeah, 'cause that was a little confusing.

01:07:58 ◼   ► You can turn it off?

01:07:59 ◼   ► - No, it's the iCloud relay thing that I don't want

01:08:01 ◼   ► because it doesn't work right

01:08:02 ◼   ► even though it's not in beta anymore.

01:08:03 ◼   ► Is it still in beta?

01:08:04 ◼   ► I don't know, anyway.

01:08:05 ◼   ► I turned it off again and then everything was okay.

01:08:09 ◼   ► Except for all the parts that weren't okay

01:08:11 ◼   ► because of extensions and it would slow.

01:08:12 ◼   ► And I have apps that are slow, like BB Edit is sluggish

01:08:17 ◼   ► and I don't know why.

01:08:19 ◼   ► I filed that as a feedback.

01:08:20 ◼   ► I asked bare bones about it and they said,

01:08:22 ◼   ► "Hmm, file that as a feedback."

01:08:24 ◼   ► I was like, okay, well that suggests

01:08:26 ◼   ► that something is going on that they don't like.

01:08:29 ◼   ► So yeah, but it's fine.

01:08:30 ◼   ► Generally, I can get my job done and it's usable.

01:08:35 ◼   ► I have opinions that I'm putting together

01:08:39 ◼   ► about some of the decisions they've made.

01:08:42 ◼   ► I think the Settings app is still kind of a disaster,

01:08:47 ◼   ► but I'm still using it and forming my opinions

01:08:50 ◼   ► and we'll go from there.

01:08:52 ◼   ► But I did write last week on Six Colors

01:08:54 ◼   ► about how they took a feature that's been in Mac OS

01:08:56 ◼   ► since 10.0 and removed it in this version.

01:08:59 ◼   ► - What was this feature?

01:09:01 ◼   ► I don't feel like I understand.

01:09:02 ◼   ► - Network locations.

01:09:03 ◼   ► It's basically you can set,

01:09:04 ◼   ► you basically can set presets of your network settings

01:09:07 ◼   ► and switch between them.

01:09:09 ◼   ► Switch among them if you have many of them.

01:09:11 ◼   ► And it's gone.

01:09:13 ◼   ► It seems to exist still in the command line,

01:09:17 ◼   ► but it's been removed from the interface itself.

01:09:20 ◼   ► And it's been there since 10.0, I checked.

01:09:23 ◼   ► You use Steven Hackett's library of screenshots to check.

01:09:26 ◼   ► It's been there since 10.0.

01:09:28 ◼   ► So I wrote about that.

01:09:29 ◼   ► And there are some utilities that used to sort of like

01:09:30 ◼   ► go beyond that have been largely abandoned

01:09:32 ◼   ► that I wonder if they will come back because of that.

01:09:36 ◼   ► And I don't know whether they abandoned that

01:09:38 ◼   ► because the system settings interface was too complicated

01:09:41 ◼   ► or whether they thought nobody used it or what.

01:09:44 ◼   ► But I thought it was interesting that that feature is gone.

01:09:46 ◼   ► And in general, I think that the settings app

01:09:49 ◼   ► is kind of a mess and ugly and inconsistent and--

01:09:52 ◼   ► - I will say this network locations thing,

01:09:55 ◼   ► it definitely feels like something that like,

01:09:57 ◼   ► it's fine to get rid of this, like coming, you know?

01:10:00 ◼   ► - Well, so here is the thing.

01:10:02 ◼   ► I think you're probably right.

01:10:04 ◼   ► And it actually sounds like

01:10:05 ◼   ► a great third party opportunity to me.

01:10:07 ◼   ► - Sure.

01:10:08 ◼   ► - Like the existing apps may or may not be revived

01:10:11 ◼   ► or somebody could write something new that does this.

01:10:13 ◼   ► I believe the control down in the command line

01:10:16 ◼   ► is still there to control these settings.

01:10:18 ◼   ► So you could probably do it.

01:10:20 ◼   ► Somebody wanted to make a new app

01:10:21 ◼   ► that switched between network locations

01:10:25 ◼   ► and maybe did some other stuff

01:10:26 ◼   ► and maybe even offered shortcuts actions

01:10:28 ◼   ► so people could use shortcuts

01:10:30 ◼   ► to control the network locations.

01:10:31 ◼   ► Like there's an opportunity here.

01:10:33 ◼   ► Somebody on Twitter, and I don't know,

01:10:35 ◼   ► it was not a real name, it was just a handle,

01:10:37 ◼   ► suggested that the act of Apple removing a feature

01:10:40 ◼   ► and therefore creating a third-party app opportunity

01:10:43 ◼   ► should be called a Moriarty.

01:10:45 ◼   ► - Yep, love it, into it.

01:10:46 ◼   ► - Reverser, the reverse Sherlock.

01:10:48 ◼   ► And I think probably, I think this is a good example

01:10:52 ◼   ► where this utility didn't need to exist

01:10:54 ◼   ► because it was just in the OS for the people who used it.

01:10:57 ◼   ► And I did hear from people who use this feature.

01:10:59 ◼   ► So this seems like a perfect kind of thing.

01:11:01 ◼   ► It's esoteric enough that it doesn't need to be done

01:11:04 ◼   ► by Apple as long as there's an option

01:11:06 ◼   ► for the people who need it.

01:11:07 ◼   ► - James Thompson in the chat,

01:11:08 ◼   ► Network locations by Peacock.

01:11:11 ◼   ► - Oh man.

01:11:12 ◼   ► So what you do is you literally,

01:11:14 ◼   ► you open network locations by Peacock

01:11:16 ◼   ► and you're in the Peacock car.

01:11:19 ◼   ► And if you want to go to a different location

01:11:21 ◼   ► for your network, you have to drive there.

01:11:22 ◼   ► - Yeah, get in there and drive.

01:11:24 ◼   ► While we're just taking this brief pause

01:11:26 ◼   ► in the conversation here,

01:11:29 ◼   ► I'll just say that Savva in the Discord

01:11:31 ◼   ► has posted a link to build.com, whatever that is.

01:11:35 ◼   ► You can put an order in.

01:11:36 ◼   ► It will arrive in nine to 14 weeks of the Schlag

01:11:39 ◼   ► and Club Plus century touchscreen electronic deadbolt

01:11:44 ◼   ► with wifi.

01:11:45 ◼   ► - I don't believe it.

01:11:46 ◼   ► - You don't believe it's true?

01:11:48 ◼   ► - I don't believe it.

01:11:49 ◼   ► - Yeah, nine to 14 weeks sounds like they're just gonna

01:11:52 ◼   ► email you in eight weeks and be like,

01:11:54 ◼   ► "Sorry, this isn't happening."

01:11:55 ◼   ► - Yeah, what I like about it is that they're actually

01:11:57 ◼   ► taking orders, whereas most places are like,

01:11:59 ◼   ► "We don't have it in stock."

01:12:01 ◼   ► Whether they would actually ship the order

01:12:03 ◼   ► remains to be seen.

01:12:04 ◼   ► - Free shipping. - Maybe.

01:12:06 ◼   ► free shipping. Stage Manager, do you use it?

01:12:09 ◼   ► - Stage Manager, do you use it?

01:12:12 ◼   ► - Well, let me ask you a second question

01:12:13 ◼   ► before you answer the first question.

01:12:14 ◼   ► Do you use it as more than a curiosity if you do use it?

01:12:18 ◼   ► - I am not, I have not spent a lot of time in Stage Manager.

01:12:21 ◼   ► And this is one of the telling things.

01:12:22 ◼   ► There's the kind of experimenting with new features

01:12:26 ◼   ► to review them and there's the doing my job.

01:12:29 ◼   ► And I have not yet taken the plunge of saying,

01:12:32 ◼   ► oh no, I'm going to try to do my job with Stage Manager.

01:12:34 ◼   ► So I need to go back to that.

01:12:35 ◼   ► I've spent time in it, but since I moved my primary to it,

01:12:39 ◼   ► I have not spent any time with it.

01:12:41 ◼   ► - I remain excited about "Stage Manager" on the Mac.

01:12:43 ◼   ► I think I'm gonna really dig it.

01:12:45 ◼   ► I think I'm gonna dig it.

01:12:47 ◼   ► I assume one of the things you are spending a lot of time

01:12:49 ◼   ► in though is the photos?

01:12:51 ◼   ► - Yes, so much.

01:12:53 ◼   ► - For the book, right?

01:12:54 ◼   ► 'Cause this is gonna be a big update year

01:12:56 ◼   ► for your photos book.

01:12:58 ◼   ► - Yeah, I think it's gonna be a full brand new edition,

01:13:02 ◼   ► the whole thing.

01:13:03 ◼   ► - It's take control of photos, right?

01:13:06 ◼   ► - Take control of photos, yeah.

01:13:09 ◼   ► - This must be a pretty daunting task.

01:13:10 ◼   ► You're gonna get that thing done.

01:13:12 ◼   ► - Yeah, and it's the middle of August now,

01:13:15 ◼   ► so it really feels like the time,

01:13:16 ◼   ► you know, it's right around the corner,

01:13:17 ◼   ► the summer's gonna be over,

01:13:18 ◼   ► and there's gonna be new iPhones and all that.

01:13:21 ◼   ► Yeah, photos, I mean, the big change in photos, though,

01:13:24 ◼   ► is the shared photo library stuff,

01:13:26 ◼   ► which is, they've actually done a really good job with it.

01:13:28 ◼   ► There are a lot of quirks that I get to detail in the book,

01:13:30 ◼   ► but it's good, it's smart and it seems to work pretty well.

01:13:35 ◼   ► So that's all good.

01:13:37 ◼   ► I had to make a new Apple ID

01:13:41 ◼   ► or revive an ancient unused Apple ID

01:13:44 ◼   ► in order to share a photo library with myself

01:13:47 ◼   ► in order to test that feature, which has been amusing

01:13:50 ◼   ► 'cause I'm not gonna force it on my family

01:13:53 ◼   ► and I'm not gonna force betas on my family.

01:13:55 ◼   ► So I've got like an iPhone that's logged into my me.com

01:13:59 ◼   ► Apple ID, just so I can do all that kind of tests stuff.

01:14:04 ◼   ► - Did you create a separate library to do the sharing

01:14:08 ◼   ► or are you doing the sharing of your real library?

01:14:11 ◼   ► - It's my real library. - Okay.

01:14:13 ◼   ► - And again, that comes back to the tourist thing,

01:14:15 ◼   ► which is I can't log out of my, I don't,

01:14:19 ◼   ► I just, I can't do it.

01:14:21 ◼   ► I've got my library and my library has been through

01:14:23 ◼   ► a bazillion photos, betas.

01:14:25 ◼   ► It's all backed up in case something disastrous happened,

01:14:28 ◼   ► but I've never had something disastrous happen

01:14:31 ◼   ► and I need to have the real photo library to test it out.

01:14:35 ◼   ► - That makes sense.

01:14:38 ◼   ► Do you have any other thoughts of Ventura?

01:14:40 ◼   ► Is it gonna be, do you think like,

01:14:43 ◼   ► really it's like photos and stage manager

01:14:44 ◼   ► and then just keeping up with iOS features

01:14:47 ◼   ► like messages or whatever?

01:14:49 ◼   ► Is there anything else that interests you about it so far?

01:14:52 ◼   ► - No, I feel like it's pretty quiet right now.

01:14:57 ◼   ► Obviously the big stories on the iPad side,

01:15:01 ◼   ► it's stage manager and on the iPhone side,

01:15:04 ◼   ► it's the lock screen.

01:15:06 ◼   ► Ventura, you know,

01:15:08 ◼   ► the, I mean, it picks up all those other features

01:15:14 ◼   ► that everybody else gets.

01:15:16 ◼   ► And I've used the continuity camera a little bit

01:15:18 ◼   ► and that is fine, but it is, you know,

01:15:21 ◼   ► you use it and you're like, oh, there it is, right?

01:15:24 ◼   ► That's what it is.

01:15:26 ◼   ► - Oh yeah, continuity camera, yeah.

01:15:28 ◼   ► - Yeah, I feel like that's the big Mac feature,

01:15:32 ◼   ► is which it's actually an iPhone feature,

01:15:34 ◼   ► but it's a Mac feature too, it's continuity camera.

01:15:36 ◼   ► And then everything else is sort of for everybody.

01:15:39 ◼   ► So yeah, I've unsent and edited messages

01:15:42 ◼   ► and that was fine.

01:15:45 ◼   ► I have not yet actually used a shared tab group

01:15:49 ◼   ► for something that was not silly, but that's okay.

01:15:51 ◼   ► And I need to force myself.

01:15:55 ◼   ► Another thing I need to do is I have to force myself

01:15:56 ◼   ► to use mail on Mac because I don't use mail on Mac.

01:16:00 ◼   ► And I do on iPad and iPhone, but on the Mac I use--

01:16:03 ◼   ► - Oh, right, yeah. - Mime stream.

01:16:04 ◼   ► - 'Cause there's the like, modern Mac,

01:16:08 ◼   ► modern email features, right?

01:16:10 ◼   ► - Right, right, which are, I have to test out

01:16:12 ◼   ► because it sounds like this is, we'll test them out,

01:16:15 ◼   ► but it's one of those things where like Apple Silicon Macs

01:16:17 ◼   ► don't really ever sleep, you know,

01:16:20 ◼   ► they're kind of always awake at a low level,

01:16:23 ◼   ► just like iPhones and iPads,

01:16:24 ◼   ► and yet I believe when you queue a message to send

01:16:28 ◼   ► at like 2 a.m. and you put your computer to sleep,

01:16:31 ◼   ► it doesn't wake up at 2 a.m. and send the message,

01:16:33 ◼   ► but I gotta test it.

01:16:34 ◼   ► - John Voigt said that on a,

01:16:36 ◼   ► and I go on an app stories, - It does make sense.

01:16:38 ◼   ► - and my mind blows. - It does make sense.

01:16:40 ◼   ► - It's like, what is the fricking point of that feature?

01:16:42 ◼   ► - Well, let me tell you, I'm gonna file that away

01:16:45 ◼   ► with the one that kills me to this day,

01:16:48 ◼   ► which is I am so used to listening to music

01:16:52 ◼   ► on an iPad or an iPhone.

01:16:55 ◼   ► And if I'm listening to music on my Mac,

01:16:58 ◼   ► unlike a MacBook Air that I've got my headphones in,

01:17:01 ◼   ► or I've got AirPods connected to them,

01:17:04 ◼   ► and I close the lid and the music stops playing

01:17:07 ◼   ► and I go, "What?"

01:17:08 ◼   ► Because on Apple's other devices,

01:17:11 ◼   ► when you close the lid and the music is going,

01:17:14 ◼   ► it keeps going. - It keeps going, yeah.

01:17:16 ◼   ► - But on the Mac, they're like, "Nope, show's over.

01:17:18 ◼   ► Nothing to see here."

01:17:19 ◼   ► And this is just like that, which is,

01:17:21 ◼   ► "Oh yeah, you can queue that thing to go at 2 a.m.,

01:17:23 ◼   ► but the Mac won't actually send it," which doesn't,

01:17:26 ◼   ► again, Apple Silicon theoretically isn't doing

01:17:29 ◼   ► the dark wake thing where it's like,

01:17:32 ◼   ► on Intel Macs, they would wake up for certain tasks.

01:17:36 ◼   ► - Power nap.

01:17:37 ◼   ► - Power nap, yeah.

01:17:39 ◼   ► Dark wake was the developer title for it.

01:17:41 ◼   ► There's theoretically no power nap on Apple Silicon Macs

01:17:44 ◼   ► because they don't need to power nap

01:17:45 ◼   ► 'cause they're always around, except apparently not.

01:17:50 ◼   ► I don't know.

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01:19:59 ◼   ► It is time for some #AskUpgradeQuestions.

01:20:04 ◼   ► Oh, nice.

01:20:06 ◼   ► The first comes from TVwonder today.

01:20:09 ◼   ► This is not a TV-related question.

01:20:11 ◼   ► But her name is TVwonder.

01:20:13 ◼   ► You thought it was going to be TV-related, but it isn't.

01:20:15 ◼   ► They would like to know, "How do you pronounce

01:20:19 ◼   ► 'apple' and then the S word that talks about the chips?"

01:20:23 ◼   ► I don't want to say it yet, because I'm going to say it in two different ways.

01:20:26 ◼   ► pronounce it apple silicon or apple silicon? And did this change since Apple

01:20:33 ◼   ► released the M1 Max and people started pronouncing it like apple silicon like

01:20:39 ◼   ► fun at the end rather than on at the end? They say they've always pronounced it

01:20:44 ◼   ► like on at the end like apple silicon so it always sounds weird when anyone

01:20:49 ◼   ► to pronounce? Is it like Apple does?

01:20:51 ◼   ► - Okay, so I think that this is an alternate

01:20:56 ◼   ► pronunciation that is pretty common,

01:21:00 ◼   ► that people say silicon instead of silicon.

01:21:05 ◼   ► What's funny is I hear it both ways,

01:21:08 ◼   ► I've always heard it both ways.

01:21:09 ◼   ► Silicon Valley doesn't seem strange.

01:21:11 ◼   ► Silicon Valley actually doesn't seem strange.

01:21:13 ◼   ► So I think there's a, it may even be a California-ism

01:21:17 ◼   ► of shortening or changing the end of silicon to silicon.

01:21:22 ◼   ► I always preferred silicon

01:21:26 ◼   ► because that's the, to me, that feels like the pronunciation

01:21:32 ◼   ► of the element silicon, but so many words in,

01:21:37 ◼   ► I think, California English, you kinda shrink 'em down

01:21:43 ◼   ► to nn at the end instead of on

01:21:45 ◼   ► in pronouncing the vowel sound.

01:21:47 ◼   ► You swallow that vowel sound.

01:21:49 ◼   ► And I think, I'm sure that there's a linguist out there

01:21:53 ◼   ► who could probably say exactly what this effect is,

01:21:56 ◼   ► but I think it's pretty common.

01:21:58 ◼   ► So I think it's pretty common,

01:22:00 ◼   ► just California at least way of swallowing that vowel sound.

01:22:05 ◼   ► However, once Apple starts referring to it

01:22:08 ◼   ► as Apple Silicon pronounced that way

01:22:11 ◼   ► in every single communication they make,

01:22:15 ◼   ► it's kind of hard not to just go with it,

01:22:16 ◼   ► especially since-- - You internalize it.

01:22:18 ◼   ► Like that's what happened to me.

01:22:19 ◼   ► - Especially since it's one of the pronunciations

01:22:21 ◼   ► that I would consider fine, I don't care.

01:22:25 ◼   ► - It's not like they called it Apple Silicon, you know?

01:22:28 ◼   ► - Yeah, if they called it silicone,

01:22:29 ◼   ► we would have a problem because just for the record,

01:22:31 ◼   ► silicone, totally different thing.

01:22:34 ◼   ► And people do that all the time.

01:22:35 ◼   ► How many times have we-- - Oh, I used to do it

01:22:37 ◼   ► in the beginning. - Computer nerds heard

01:22:38 ◼   ► about Silicon Valley and it's like,

01:22:40 ◼   ► that's LA that you're thinking of there,

01:22:42 ◼   ► with Silicon Valley, this is the Silicon Valley,

01:22:44 ◼   ► It's just, it's chips, chips, chips, chips, chips,

01:22:47 ◼   ► and sand, I guess, sand, silicon, silicon.

01:22:51 ◼   ► It's fine either way.

01:22:53 ◼   ► So the answer is yes, it's sort of an Apple thing,

01:22:55 ◼   ► but also sort of not.

01:22:57 ◼   ► It's more like a Californianism

01:23:00 ◼   ► and they've decided to standardize on,

01:23:02 ◼   ► honestly, they also have decided to standardize

01:23:04 ◼   ► on not capitalizing it.

01:23:05 ◼   ► So it's capital A Apple, silicon, lowercase S,

01:23:09 ◼   ► and that drives me nuts, like, ugh.

01:23:11 ◼   ► But that's, I mean, I think it's right,

01:23:14 ◼   ► but it's like such a brand name

01:23:16 ◼   ► that it would be kind of easier

01:23:17 ◼   ► if it was capital A, capital S,

01:23:19 ◼   ► but it's not, it's just Apple Silicon.

01:23:22 ◼   ► So you kind of go with it because why?

01:23:26 ◼   ► Yeah, I mean like if that's how every single communicator

01:23:29 ◼   ► from Apple refers to it and it's a not,

01:23:33 ◼   ► you know, it's a variant, but not to my ears wrong,

01:23:36 ◼   ► then I just am gonna go with it.

01:23:38 ◼   ► But TV Wonder is not,

01:23:40 ◼   ► which also sounds like Stevie Wonder,

01:23:41 ◼   ► which I think is maybe what they're going for there.

01:23:44 ◼   ► is not wrong to say it seems weird, 'cause, yeah, I mean,

01:23:48 ◼   ► silicon is the standard pronunciation.

01:23:52 ◼   ► What do you do in England?

01:23:53 ◼   ► Do you call it like siliconium?

01:23:54 ◼   ► - Oh, don't ask me, man.

01:23:56 ◼   ► Don't ask me what people say in England.

01:23:57 ◼   ► - Siliconium?

01:23:58 ◼   ► - 'Cause everyone's just gonna get mad at me.

01:24:00 ◼   ► - Siliconium, no, no, no.

01:24:01 ◼   ► - You say things like an American.

01:24:02 ◼   ► So like, I can't be trusted

01:24:04 ◼   ► with any pronunciation of anything.

01:24:06 ◼   ► - Oh, and they said that like an American.

01:24:08 ◼   ► - Yeah.

01:24:09 ◼   ► - Oh, you say things like an American, dude.

01:24:11 ◼   ► - Dude, yeah.

01:24:12 ◼   ► That's how British people sound, I think.