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Upgrade

377: Most Importantly, Compressor

 

00:00:00 ◼   ► (upbeat music)

00:00:02 ◼   ► From Relay FM, this is Upgrade, episode 377.

00:00:13 ◼   ► Today's show is brought to you by Things,

00:00:15 ◼   ► Capital One, and Setapp.

00:00:17 ◼   ► My name is Myke Hurley and I'm joined by Jason Snow.

00:00:20 ◼   ► Hi, Jason Snow.

00:00:21 ◼   ► - Hi, Myke Hurley.

00:00:22 ◼   ► - We just got finished with the big Apple event here,

00:00:25 ◼   ► the big October Apple event.

00:00:27 ◼   ► Unleashed! - We did.

00:00:29 ◼   ► - Unleashed, it was Unleashed,

00:00:30 ◼   ► and it did look like, more like a Star Trek warp field

00:00:34 ◼   ► than a Star Wars hyperspace.

00:00:36 ◼   ► And in fact, there is a shot in the event

00:00:38 ◼   ► where the enterprise goes into warp.

00:00:41 ◼   ► So I guess that's what it was.

00:00:43 ◼   ► - So that is my hashtag SnowTalk question for you.

00:00:45 ◼   ► It comes from me again, and it's follow up from the last one

00:00:48 ◼   ► that we did on the draft episode.

00:00:49 ◼   ► Jason, do you feel that Apple have been Unleashed?

00:00:52 ◼   ► - Yes. - Okay.

00:00:54 ◼   ► - Yes, it's all the reasons that we said, right?

00:00:57 ◼   ► It's the processor power of the pro chips,

00:01:02 ◼   ► and it's the MagSafe thing, which I thought it was,

00:01:05 ◼   ► well, I mean, we'll get to it,

00:01:07 ◼   ► but I guess it shows you something

00:01:10 ◼   ► about how much they wanted to hammer home about performance,

00:01:12 ◼   ► that they didn't make a bigger thing about MagSafe,

00:01:15 ◼   ► but we're gonna make a big thing about MagSafe.

00:01:18 ◼   ► That's what's gonna happen.

00:01:19 ◼   ► We're gonna do that job for them

00:01:20 ◼   ► because I think it's a big deal.

00:01:22 ◼   ► - Before we get into anything today,

00:01:24 ◼   ► we have a very quick announcement at the top of the show.

00:01:27 ◼   ► Merch is back.

00:01:28 ◼   ► - Merch is back.

00:01:30 ◼   ► We are doing our promised fall,

00:01:33 ◼   ► or at least fall in this particular hemisphere hoodie return.

00:01:38 ◼   ► We also have an upgrade t-shirt return.

00:01:40 ◼   ► So if you want to get yourself something nice

00:01:42 ◼   ► for the holidays or whatever, we got you covered.

00:01:47 ◼   ► - Yeah, so we haven't brought these hoodies and shirts

00:01:50 ◼   ► back since like 2019.

00:01:52 ◼   ► So we have a white, gray, and black version

00:01:56 ◼   ► of the upgrade logo tee.

00:01:58 ◼   ► We have a great red upgrade logo.

00:02:00 ◼   ► And for the first time, we're bringing new colors

00:02:02 ◼   ► to the much loved upgrade hoodie.

00:02:05 ◼   ► So it's previously only been in black,

00:02:07 ◼   ► but we now have a red and a heather gray option

00:02:11 ◼   ► with a new pro black and white upgrade logo

00:02:16 ◼   ► embroidered onto the chest.

00:02:18 ◼   ► With, as always, a very special message

00:02:20 ◼   ► for only the true upgradients on the inside of said hoodie.

00:02:25 ◼   ► These wonderful upgrade logo merchandise products

00:02:29 ◼   ► are only gonna be around for a couple of weeks,

00:02:32 ◼   ► I think the 2nd of November.

00:02:33 ◼   ► So you go about two weeks to get these things.

00:02:36 ◼   ► First or 2nd of November.

00:02:38 ◼   ► You go to upgradeyourwardrobe.com and you can pick them up

00:02:42 ◼   ► or you can check the link in the show notes

00:02:45 ◼   ► and you can get some wonderful upgrade merch

00:02:47 ◼   ► and help support the show.

00:02:49 ◼   ► - And just to be clear, the hoodie, as always,

00:02:52 ◼   ► is in my favorite hoodie.

00:02:53 ◼   ► And I said, please, independent training company hoodie,

00:02:57 ◼   ► which is my favorite.

00:02:57 ◼   ► - Super good hoodie.

00:02:59 ◼   ► - And new color options for the logo is white and black.

00:03:03 ◼   ► And so that gave us the options to do the gray and the red.

00:03:06 ◼   ► And they both look great.

00:03:07 ◼   ► And it's the first time we've done the upgrade logo tee

00:03:09 ◼   ► with the logo in red instead of black.

00:03:11 ◼   ► So it looks pretty cool too.

00:03:12 ◼   ► - So we've got some new options there.

00:03:14 ◼   ► - New colorways, as they say, colorways.

00:03:16 ◼   ► - Yeah, the color czar is infected.

00:03:19 ◼   ► - The color czar, oh yes.

00:03:20 ◼   ► - He got all up in there and changed

00:03:22 ◼   ► and fiddled with the merchandise.

00:03:25 ◼   ► Should we do the draft results, Jason Snell?

00:03:28 ◼   ► - Yes, let's do the draft results.

00:03:29 ◼   ► We conferred before the show and I am the winner.

00:03:32 ◼   ► - Yes, congratulations.

00:03:34 ◼   ► You now win the year.

00:03:35 ◼   ► I can finally put this horrible year behind me.

00:03:38 ◼   ► - Yeah, we'll just move on.

00:03:39 ◼   ► That's right.

00:03:40 ◼   ► I'm glad we don't have any Twitter accounts or anything.

00:03:42 ◼   ► It's just, yes, we acknowledge it and let's move on.

00:03:44 ◼   ► However, I will say, I think we did really well.

00:03:46 ◼   ► In our MacBook Pro section,

00:03:49 ◼   ► I went five for five and you went four for five.

00:03:51 ◼   ► The only thing that separated us there is that you made the,

00:03:56 ◼   ► I would say, extremely logical suggestion

00:04:00 ◼   ► that they put an ethernet jack in the power adapter

00:04:03 ◼   ► if they're gonna do MagSafe, like on the iMac.

00:04:06 ◼   ► And they didn't do that.

00:04:07 ◼   ► - I kinda can't believe they haven't done this.

00:04:09 ◼   ► I assume there must be a data transfer issue

00:04:13 ◼   ► with this MagSafe connector they're putting on the laptops.

00:04:15 ◼   ► - So here's what I think.

00:04:17 ◼   ► And I think maybe if you think of it this way,

00:04:19 ◼   ► they made the right decision, although I would be,

00:04:24 ◼   ► I would love for them to offer this down the road,

00:04:26 ◼   ► but the big change with MagSafe,

00:04:29 ◼   ► as opposed to all previous MagSafes,

00:04:31 ◼   ► is it used to be MagSafe with one and two of MagSafe.

00:04:34 ◼   ► This is MagSafe 3.

00:04:35 ◼   ► You had a MagSafe cable that ran to the power block

00:04:39 ◼   ► and it was hardwired into the power block,

00:04:42 ◼   ► which meant you could only ever use MagSafe

00:04:44 ◼   ► with the Apple power block.

00:04:46 ◼   ► Theoretically, there were licensees

00:04:47 ◼   ► and there were people who did it kind of on the sly.

00:04:51 ◼   ► But it was, you had to use their block,

00:04:54 ◼   ► which means that if you wanted to attach

00:04:55 ◼   ► to just a plug in your car or a plug in an airplane,

00:05:00 ◼   ► USB plug or whatever, no, you couldn't do any of that.

00:05:05 ◼   ► You just had to use the Apple power cable.

00:05:07 ◼   ► And this MagSafe 3 is a MagSafe 3 to USB-C plug.

00:05:12 ◼   ► That's all it is.

00:05:14 ◼   ► And as a result, they would have to also build

00:05:18 ◼   ► a new power block, a new USB-C thing

00:05:21 ◼   ► that also had an ethernet jack in it.

00:05:23 ◼   ► It was like a little hub.

00:05:24 ◼   ► And so I can see why they may be opted

00:05:28 ◼   ► for the simpler solution of,

00:05:30 ◼   ► we're just gonna USB-C all the things,

00:05:32 ◼   ► rather than create some sort of proprietary,

00:05:35 ◼   ► only works with our laptops, adds,

00:05:37 ◼   ► piggybacks, ethernet kind of thing.

00:05:39 ◼   ► So if they had to choose,

00:05:42 ◼   ► maybe this is the right choice,

00:05:45 ◼   ► but it is a cool idea to get that ethernet plug

00:05:47 ◼   ► off the table and not have to use a dongle for it.

00:05:51 ◼   ► But that was not the case.

00:05:54 ◼   ► The colors of our draft was very innovative.

00:05:57 ◼   ► - It went the way we expected, really.

00:05:58 ◼   ► - It went essentially with our two picks,

00:06:00 ◼   ► our first two picks, which were silver and space gray.

00:06:02 ◼   ► We really bet on the fact that they were going to,

00:06:05 ◼   ► also these laptops predate some of Apple's other color moves

00:06:09 ◼   ► because they were supposed to be,

00:06:10 ◼   ► all the rumors suggest, June release.

00:06:14 ◼   ► And that was the era of silver and space gray

00:06:17 ◼   ► before we entered the weird starlight,

00:06:19 ◼   ► midnight zone that we now reside in, at least temporarily.

00:06:23 ◼   ► So we'll see what they do in the long run

00:06:25 ◼   ► with their pro laptops and really with all the Macs,

00:06:29 ◼   ► pro and not, and what color changes they make there,

00:06:32 ◼   ► having only really seen these and those iMacs

00:06:34 ◼   ► that are colorful, where they're gonna go.

00:06:36 ◼   ► But in the end, we split that.

00:06:38 ◼   ► So basically say no points for that.

00:06:40 ◼   ► And then our other picks round, we split.

00:06:43 ◼   ► You and I both had AirPods,

00:06:44 ◼   ► versions of AirPods details that we got right.

00:06:47 ◼   ► You called out John Turnus being introducing a product.

00:06:50 ◼   ► He absolutely did that.

00:06:51 ◼   ► He was the kind of guiding force.

00:06:53 ◼   ► He was one level of parentheses in from Tim.

00:06:55 ◼   ► - Is it fair to say John Turnus is Mac Daddy now?

00:06:59 ◼   ► I'm pretty sure he is, right?

00:07:00 ◼   ► - He has to share custody with Craig Federighi though,

00:07:04 ◼   ► right, like he's Mac OS Daddy.

00:07:05 ◼   ► - Yeah, but Craig is software daddy.

00:07:06 ◼   ► Craig, he, you know.

00:07:08 ◼   ► - That's fair.

00:07:09 ◼   ► - All right, okay.

00:07:10 ◼   ► And then the other one I got right in here

00:07:12 ◼   ► was I said that they would mention a new version

00:07:14 ◼   ► of an Apple Pro app,

00:07:16 ◼   ► figuring that they would have some update

00:07:17 ◼   ► that would enable something.

00:07:18 ◼   ► And Myke, they mentioned three.

00:07:21 ◼   ► They mentioned Logic, they mentioned Final Cut Pro,

00:07:24 ◼   ► but most importantly, Compressor.

00:07:27 ◼   ► - Everyone's favorite.

00:07:28 ◼   ► - Everybody's favorite app, Compressor.

00:07:30 ◼   ► Somebody who's compressed video with Compressor.

00:07:33 ◼   ► I'm like, okay, Compressor.

00:07:34 ◼   ► - You were spot on with Logic.

00:07:36 ◼   ► Like you said in the show

00:07:37 ◼   ► that they would talk about spatial audio

00:07:38 ◼   ► and they did.

00:07:39 ◼   ► I would love them to actually release that

00:07:41 ◼   ► because I think it's the third time

00:07:42 ◼   ► they've spoken about this.

00:07:43 ◼   ► - They've spoken about, I knew they'd bring it up,

00:07:45 ◼   ► but they also mentioned that they're using,

00:07:47 ◼   ► they're doing a motion tracking feature

00:07:48 ◼   ► so you can do those things where like the camera pans,

00:07:51 ◼   ► but the titles pan with it,

00:07:52 ◼   ► like they're actually in the shot and stuff.

00:07:54 ◼   ► They've got that feature in an update to Final Cut

00:07:56 ◼   ► and it'll use the neural engine and blah, blah, blah,

00:07:58 ◼   ► all those things, but they definitely use that.

00:08:01 ◼   ► So I got that one right.

00:08:02 ◼   ► However, I missed on the Apple Silicon Mac Mini,

00:08:05 ◼   ► which I still feel like they could introduce

00:08:07 ◼   ► at any point with these new chips

00:08:08 ◼   ► and just say, oh yeah, we also did a new Mac Mini,

00:08:10 ◼   ► but they didn't do it in the show

00:08:12 ◼   ► and they haven't done it today.

00:08:14 ◼   ► You called out the affordable external display.

00:08:17 ◼   ► We also didn't get that.

00:08:18 ◼   ► - How many times did they mention displays

00:08:21 ◼   ► in this presentation?

00:08:22 ◼   ► Like- - So many.

00:08:23 ◼   ► - So many, hey, you can have four display,

00:08:25 ◼   ► like however many displays it is now,

00:08:27 ◼   ► but obviously you have to spend like $700,000

00:08:29 ◼   ► if you want them to be Apple branded displays.

00:08:33 ◼   ► Yeah, that was frustrating to me.

00:08:34 ◼   ► - But there are so many.

00:08:35 ◼   ► Yeah, I know it really, it's still a pain point

00:08:39 ◼   ► and I hope I address it.

00:08:40 ◼   ► I got the Jon Stewart comedy bit right.

00:08:42 ◼   ► They instead did a garage band thing

00:08:45 ◼   ► where you remixed all the sounds

00:08:46 ◼   ► that I think Stephen Hackett and I both looked at

00:08:48 ◼   ► and were amazed by.

00:08:50 ◼   ► I appreciated that it was in a garage.

00:08:52 ◼   ► - You didn't get the Jon Stewart comedy bit right.

00:08:54 ◼   ► - I did not get the Jon Stewart comedy bit.

00:08:55 ◼   ► - I was like, I love it. - There's no Jon Stewart.

00:08:57 ◼   ► I didn't get Jon Stewart.

00:08:58 ◼   ► Instead they did this garage band thing,

00:09:01 ◼   ► which was in a garage.

00:09:02 ◼   ► There was like laundry and stuff.

00:09:02 ◼   ► - That was fun, right? - It was pretty close.

00:09:03 ◼   ► And yeah, they're sampling Apple sounds,

00:09:06 ◼   ► including an appearance from the iPod Hi-Fi

00:09:09 ◼   ► who had that in the Apple keynote bingo.

00:09:11 ◼   ► iPod Hi-Fi would reappear along with the original iMac.

00:09:14 ◼   ► And there's a lot of really great little tidbits in there

00:09:18 ◼   ► sampled by that guy who's like by his laundry,

00:09:21 ◼   ► which is funny 'cause that's like very much like my setup.

00:09:24 ◼   ► - Well, what I liked is that person had a Pro Display XDR

00:09:28 ◼   ► just in the middle of their garage.

00:09:30 ◼   ► - Somebody said Pro Display XDR in the garage.

00:09:33 ◼   ► Somebody in a Slack that I'm in was like, that's interesting.

00:09:36 ◼   ► And I thought, well, those big holes make it really easy

00:09:38 ◼   ► for the spiders to crawl in there.

00:09:40 ◼   ► But the good news is they can crawl right back out

00:09:44 ◼   ► 'cause the holes are really big.

00:09:46 ◼   ► - Yes they are. - And the Pro Display XDR.

00:09:47 ◼   ► - Do you remember when you had a spider in your computer?

00:09:49 ◼   ► - Yes, yes I do.

00:09:52 ◼   ► That's why I mentioned it.

00:09:53 ◼   ► And you said Mac OS moderate shipping in October.

00:09:57 ◼   ► Honestly, we could have gone either way.

00:09:59 ◼   ► We asked Steven and he said, he thinks you didn't get this,

00:10:02 ◼   ► but it's arguable that by the transitive property you did

00:10:05 ◼   ► because these new Macs are shipping next week

00:10:07 ◼   ► and they are gonna have Mac OS moderate,

00:10:09 ◼   ► which means presumably that they won't just ship on that.

00:10:11 ◼   ► And I know Apple actually has announced

00:10:13 ◼   ► that Mac OS moderate is shipping on Monday.

00:10:16 ◼   ► - Monday? - A week from today.

00:10:17 ◼   ► - Oh, I didn't see that. - It will be shipping

00:10:19 ◼   ► on the 25th of October.

00:10:22 ◼   ► They didn't really mention in the keynote,

00:10:23 ◼   ► you kind of have to do some logic work to get there,

00:10:25 ◼   ► not logic pro, but actual like Mr. Spock kind of logic.

00:10:28 ◼   ► But it doesn't matter because that made the score

00:10:32 ◼   ► seven six, if we had tied at seven,

00:10:35 ◼   ► the over under set at 60 minutes, the show 50 minutes long,

00:10:39 ◼   ► I chose the under or rather you chose the over

00:10:43 ◼   ► and I got the under.

00:10:44 ◼   ► So whether it tied seven seven

00:10:47 ◼   ► or I think we're officially gonna rule at seven six,

00:10:48 ◼   ► but even if we tied, I would have won.

00:10:50 ◼   ► So it's sort of not, doesn't matter to litigate it

00:10:53 ◼   ► because I got the under and that's the draft.

00:10:55 ◼   ► So now we can never speak of this year's drafts again.

00:10:59 ◼   ► - Yeah, the drafts are done.

00:11:00 ◼   ► Congratulations, Jason, on your win on this draft

00:11:03 ◼   ► and your win for the year.

00:11:04 ◼   ► Hard fought year, this is the first non draw of the year.

00:11:08 ◼   ► - Indeed, so I sort of won by one point in the end.

00:11:12 ◼   ► - So there's obviously as we record,

00:11:14 ◼   ► there's always things going on, right?

00:11:16 ◼   ► So like people are digging through web pages

00:11:18 ◼   ► and the wonderful relay FM members discord

00:11:21 ◼   ► is always throwing things in there as we're gone,

00:11:22 ◼   ► which is very helpful because there's some stuff

00:11:24 ◼   ► that's pertinent to discussion.

00:11:26 ◼   ► And I just think a bit real time follow up before we begin.

00:11:28 ◼   ► So our good friend Mac OS Monterey,

00:11:31 ◼   ► which is shipping on Monday apparently,

00:11:32 ◼   ► which I'm intrigued about,

00:11:34 ◼   ► found out that Steve Trout Smith,

00:11:36 ◼   ► friends of the show tweeted this,

00:11:38 ◼   ► that Safari is going to clearly be redesigned again.

00:11:43 ◼   ► Old tabs appear to be back in one of the images

00:11:50 ◼   ► on the Mac OS 12.

00:11:51 ◼   ► - Yeah, well, I mean, something that I wrote about last week

00:11:53 ◼   ► when they changed it a little bit

00:11:56 ◼   ► is that I got the distinct impression that they weren't done.

00:12:00 ◼   ► And so yes, I'm sure they're not.

00:12:02 ◼   ► And I would imagine that there would be more changes

00:12:05 ◼   ► probably rolled out.

00:12:07 ◼   ► There'll probably be a beta this week

00:12:08 ◼   ► that is the final for next week

00:12:10 ◼   ► and that has more tab changes in it.

00:12:12 ◼   ► So I think there's no doubt. - That feels like a real

00:12:14 ◼   ► like coming in hot on that one, right?

00:12:17 ◼   ► It's, what is it?

00:12:18 ◼   ► Monday today, Monday next week,

00:12:20 ◼   ► apparently there's gonna be a new design.

00:12:22 ◼   ► Nobody has it installed.

00:12:23 ◼   ► Maybe by the end of the day today,

00:12:25 ◼   ► people will start having it installed.

00:12:27 ◼   ► I wouldn't be surprised if they released a beta

00:12:29 ◼   ► at some point, but yeah, it's happening again.

00:12:33 ◼   ► They're changing it again.

00:12:35 ◼   ► I think it's gonna be looking at this image.

00:12:36 ◼   ► This kind of seems like best of all worlds

00:12:38 ◼   ► kind of thing for Safari.

00:12:40 ◼   ► But I guess we could talk about that

00:12:42 ◼   ► maybe in the coming weeks.

00:12:44 ◼   ► Just real quick on Monterey

00:12:45 ◼   ► before we move on to everything else today.

00:12:47 ◼   ► What do you think about stability and stuff?

00:12:50 ◼   ► I keep seeing people say it's shaky.

00:12:53 ◼   ► - I don't agree.

00:12:54 ◼   ► I think Monterey works fine.

00:12:58 ◼   ► I think it's not hard to use it.

00:13:01 ◼   ► I don't, I've been using it for a little while now

00:13:03 ◼   ► as my main system, it works fine.

00:13:06 ◼   ► I don't, I'm not running into any big problems,

00:13:09 ◼   ► any weirdnesses.

00:13:10 ◼   ► I think there are issues with some of the features,

00:13:13 ◼   ► but they're mostly like,

00:13:15 ◼   ► yeah, shortcuts doesn't work very well

00:13:16 ◼   ► because it's kind of a beta

00:13:18 ◼   ► and is not really in a great state.

00:13:22 ◼   ► Like it is on iOS in fact.

00:13:24 ◼   ► But as just day-to-day use,

00:13:27 ◼   ► I basically haven't even noticed.

00:13:28 ◼   ► I have to remind myself sometimes

00:13:30 ◼   ► that Monterey is what I'm using now

00:13:32 ◼   ► because it's basically, it feels just the same as Big Sur.

00:13:37 ◼   ► It's just the same.

00:13:39 ◼   ► - The release candidate is out now,

00:13:41 ◼   ► says Zach in the Discord.

00:13:42 ◼   ► - Yeah, see, there you go.

00:13:45 ◼   ► Probably with tabs.

00:13:46 ◼   ► - Probably with tabs.

00:13:47 ◼   ► This episode is brought to you by Things,

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00:14:51 ◼   ► it's great that you can now keep them

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00:15:33 ◼   ► Our thanks to Things from Culture Code

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00:15:37 ◼   ► Hi, I'm Zane Lowe,

00:15:40 ◼   ► and I would like to talk to you about my friend, Siri.

00:15:43 ◼   ► - Oh yes, my good, good friend.

00:15:44 ◼   ► - Zane Lowe loves Siri.

00:15:47 ◼   ► That's what we learned today.

00:15:49 ◼   ► I was not expecting music.

00:15:51 ◼   ► Like I expected AirPods, right?

00:15:53 ◼   ► But I did not expect music

00:15:56 ◼   ► as like a part of the presentation today.

00:15:59 ◼   ► It was interesting.

00:15:59 ◼   ► - I didn't either.

00:16:00 ◼   ► I think it's a good example of storytelling on Apple's part.

00:16:05 ◼   ► They wanted to tell something a little bit broader,

00:16:08 ◼   ► tell a little bit broader story

00:16:10 ◼   ► than just we have some new AirPods.

00:16:12 ◼   ► And so putting it in kind of a context

00:16:14 ◼   ► and they had some other product revisions

00:16:16 ◼   ► that they wanted to do.

00:16:17 ◼   ► HomePod mini revision of a sort

00:16:19 ◼   ► and a new service that they wanted to offer.

00:16:23 ◼   ► And so they rolled those together

00:16:24 ◼   ► and told a little bit broader story about it

00:16:26 ◼   ► rather than just dropping the AirPods.

00:16:28 ◼   ► And that makes sense.

00:16:30 ◼   ► Like if you've got these things floating around there,

00:16:32 ◼   ► why not unify them and tell a single story about audio.

00:16:36 ◼   ► And in terms of what Zane introduced

00:16:38 ◼   ► with his good friend, Siri,

00:16:39 ◼   ► it's this Apple Music Voice plan,

00:16:41 ◼   ► which is $5 a month and in 17 countries later this fall.

00:16:44 ◼   ► And I saw a lot of people sort of baffled by this.

00:16:46 ◼   ► Like, this is a weird thing.

00:16:47 ◼   ► Why are they doing this?

00:16:48 ◼   ► But my recollection when I got an Amazon Echo,

00:16:50 ◼   ► one of the first things that Amazon offered me

00:16:53 ◼   ► was a cheap Amazon Music version

00:16:56 ◼   ► that only worked on my Amazon Echo.

00:16:59 ◼   ► And I used that for a little while.

00:17:00 ◼   ► And then they added out Apple Music support or whatever.

00:17:04 ◼   ► I decided to dump it, but this is that essentially,

00:17:08 ◼   ► which is there's no, like you can't make playlist.

00:17:12 ◼   ► There's no support for spatial audio.

00:17:15 ◼   ► It's literally a super limited access to the playlist

00:17:19 ◼   ► that Apple curates and access to the library.

00:17:22 ◼   ► And you've got to use Siri to do it.

00:17:24 ◼   ► And there's probably a reason

00:17:26 ◼   ► in terms of how they negotiate these plans,

00:17:28 ◼   ► but there's a precedent, right?

00:17:29 ◼   ► Like there are precedents

00:17:30 ◼   ► for these kinds of super limited things.

00:17:34 ◼   ► And so the idea here is you buy a couple of HomePods

00:17:38 ◼   ► and pay $5 a month and they have access

00:17:41 ◼   ► to all the music in the world.

00:17:43 ◼   ► And that's, you know, it's not for everybody,

00:17:45 ◼   ► but as somebody who did at least for a little while,

00:17:48 ◼   ► use one of those similar plans on the Amazon Echo,

00:17:51 ◼   ► I kind of get it.

00:17:52 ◼   ► I see why it's available.

00:17:54 ◼   ► It's not for everybody, but it's like a way in if you,

00:17:57 ◼   ► and it's actually less limited than those are

00:18:01 ◼   ► because I think this is on any Apple device.

00:18:03 ◼   ► You just have to use Siri in order to kick it off.

00:18:07 ◼   ► - Yeah, I was like, it was surprising at first

00:18:09 ◼   ► because they were like,

00:18:10 ◼   ► "Hey, we've got loads of new playlists

00:18:12 ◼   ► for different moods and activities

00:18:13 ◼   ► that you can just ask for them."

00:18:15 ◼   ► I'm like, "What is that?"

00:18:17 ◼   ► Like, you know, like you can say like,

00:18:18 ◼   ► "I wanna go hiking, give me some music."

00:18:19 ◼   ► And they've put some playlists together.

00:18:21 ◼   ► But it turns out if now all you can do

00:18:23 ◼   ► on the Apple Music Voice plan, which is $4.99 a month,

00:18:26 ◼   ► is just use your voice, then you need more options

00:18:31 ◼   ► for if you want specific playlists, right?

00:18:33 ◼   ► You can't necessarily think like,

00:18:36 ◼   ► "Hey, I would like to listen to Apple alternative hits."

00:18:40 ◼   ► Right, 'cause if you can't see it,

00:18:42 ◼   ► how would you know that they even have that?

00:18:46 ◼   ► So by saying like, "Hey, I want some music for the afternoon,"

00:18:49 ◼   ► or, "I want some music for a sunny day,"

00:18:52 ◼   ► maybe they can use more contextual stuff

00:18:54 ◼   ► to try and find music that way.

00:18:56 ◼   ► I was surprised and I think, please,

00:18:58 ◼   ► when they were talking about Apple Music Voice plan,

00:19:01 ◼   ► I thought it was gonna be something like a Pandora, right?

00:19:04 ◼   ► Where it's like, you can only say,

00:19:07 ◼   ► "Hey, play me the radio," whatever.

00:19:08 ◼   ► But they said, "You can play everything,

00:19:11 ◼   ► but just only by your voice."

00:19:12 ◼   ► - When they started introducing it,

00:19:14 ◼   ► I actually had a thought that maybe it would be a free tier

00:19:16 ◼   ► with ads or something. - Yes, that too, yep.

00:19:19 ◼   ► - But Apple's not gonna do that.

00:19:21 ◼   ► Instead, this is the free tier.

00:19:22 ◼   ► It's $5 a month, but this is their low-cost entry,

00:19:27 ◼   ► compromised, but still gives you access to the library.

00:19:30 ◼   ► And I totally see there being use cases for this.

00:19:33 ◼   ► It's the kind of thing where, yeah,

00:19:37 ◼   ► you buy a couple of these devices and you wanna do that.

00:19:39 ◼   ► Now, if you've got Spotify or something like that,

00:19:41 ◼   ► then you can do that too.

00:19:42 ◼   ► But if you've got nothing and you just wanna set up

00:19:45 ◼   ► a couple of speakers and have it play music,

00:19:47 ◼   ► this will give you that,

00:19:49 ◼   ► that little tiny chunk of Apple Music.

00:19:50 ◼   ► So yeah, and that playlist thing,

00:19:52 ◼   ► that was actually, I think,

00:19:53 ◼   ► that the Beats service was really good at,

00:19:55 ◼   ► was the sort of mood-based playlists

00:19:58 ◼   ► where it's like, "I'm cooking," or whatever.

00:20:00 ◼   ► And I'm feeling, they had the little two-input thing

00:20:04 ◼   ► where you'd be like, "I'm cooking

00:20:05 ◼   ► and I want the mood to be fun."

00:20:08 ◼   ► And then it would be like, "Here is a playlist for you."

00:20:10 ◼   ► And those were all,

00:20:12 ◼   ► I don't think those were all algorithmically generated.

00:20:14 ◼   ► I think somebody built a bunch of different playlists.

00:20:16 ◼   ► - They said they got their people to come

00:20:18 ◼   ► and choose the songs.

00:20:19 ◼   ► - Yeah, so more like that is good.

00:20:23 ◼   ► And so I'm glad that Apple made the point

00:20:27 ◼   ► of saying we're adding a bunch of new playlists for context,

00:20:29 ◼   ► because I think that's super important,

00:20:31 ◼   ► whether you've got the voice plan or not,

00:20:33 ◼   ► especially if you are just,

00:20:35 ◼   ► sometimes you're just in the mood.

00:20:36 ◼   ► You're like, "I'm not gonna pick up my phone

00:20:37 ◼   ► and pick a playlist."

00:20:38 ◼   ► I'm like, "Just play me something for this."

00:20:41 ◼   ► And so the more you can get into every little context

00:20:44 ◼   ► and have it be good, the better, I would say.

00:20:47 ◼   ► - I'm intrigued to see what the,

00:20:50 ◼   ► there has to be some form of explanation UI, right?

00:20:55 ◼   ► Like if you sign up for this,

00:20:57 ◼   ► there's gotta be some kind of like,

00:20:58 ◼   ► here's what you do, right?

00:21:01 ◼   ► Like, do you know what I mean?

00:21:03 ◼   ► - Yeah, well, my guess is that it would be in voice, right?

00:21:07 ◼   ► I mean, you can even sign up in voice.

00:21:08 ◼   ► It's very much like what Amazon does.

00:21:10 ◼   ► You can actually just say, I forget what the wording is,

00:21:12 ◼   ► but apparently you just say,

00:21:14 ◼   ► "I wanna try the Siri music plan."

00:21:17 ◼   ► And what is it?

00:21:19 ◼   ► Users can subscribe to the Apple Music voice plan

00:21:21 ◼   ► through Siri by saying, "Mm-hmm, ahoy telephone."

00:21:24 ◼   ► - No, just say it, Jason, come on.

00:21:26 ◼   ► - Dart, well, no, I especially don't wanna do this.

00:21:28 ◼   ► - Say it.

00:21:30 ◼   ► - Ahoy telephone, start my Apple Music voice trial, right?

00:21:33 ◼   ► Which is very much what Amazon does.

00:21:35 ◼   ► They want you to sign up on device,

00:21:37 ◼   ► and then I'm sure there's some sort of like,

00:21:39 ◼   ► would you like to know more about how to do this?

00:21:41 ◼   ► You can say things like, play a cooking playlist,

00:21:45 ◼   ► or play a hiking playlist,

00:21:47 ◼   ► and they'll do it that way is my guess.

00:21:50 ◼   ► - This is part, like I think you got that from the website.

00:21:52 ◼   ► I think they have a new thing called Only on Apple.

00:21:55 ◼   ► This is like the Angela Arendt's thing, right?

00:21:58 ◼   ► Meet at Apple, Only on Apple.

00:22:01 ◼   ► The best experiences, Only on Apple.

00:22:03 ◼   ► What does that mean?

00:22:04 ◼   ► Apple's not like a thing, it's like a collection of,

00:22:08 ◼   ► I'm not gonna, there's not enough time today

00:22:10 ◼   ► for me to start getting into that.

00:22:12 ◼   ► Let's talk about some, they did some hardware stuff,

00:22:14 ◼   ► so they resurrected the home set again

00:22:17 ◼   ► for the HomePod mini, and they now,

00:22:20 ◼   ► the Colorzar has found their way to the HomePod mini

00:22:23 ◼   ► and done a good job.

00:22:24 ◼   ► - Yeah, so the Colorzar zipped on over from the iMac,

00:22:29 ◼   ► and bestowed upon the HomePod mini some colors.

00:22:34 ◼   ► Not all the colors, but some colors,

00:22:36 ◼   ► yellow, blue, and orange,

00:22:38 ◼   ► and the little wrapped cables and all that,

00:22:44 ◼   ► which I think I would bet you

00:22:46 ◼   ► they're the exact same color as the iMacs.

00:22:48 ◼   ► - Oh, it's 100% the same cable,

00:22:51 ◼   ► like with our shadow of a doubt,

00:22:53 ◼   ► they're the same cables. - Yeah, it looks very much

00:22:54 ◼   ► like the exact same cable.

00:22:55 ◼   ► - They look just like the power cable.

00:22:58 ◼   ► So yeah, I mean, look, yellow, orange, and blue, why not?

00:23:01 ◼   ► Right, like why not?

00:23:02 ◼   ► I think this is a good idea, just add some color to it.

00:23:05 ◼   ► They could be fun.

00:23:06 ◼   ► I'm super tempted to get a yellow one for my desk

00:23:10 ◼   ► to match my iMac, but I'm not gonna do that,

00:23:12 ◼   ► because I don't really use my HomePod mini very much,

00:23:15 ◼   ► other than just, what I use my HomePod mini for the most

00:23:18 ◼   ► here at the studio is being the hub for HomeKit.

00:23:21 ◼   ► But I have, kind of everything turns on and off

00:23:25 ◼   ► through automations,

00:23:26 ◼   ► but it's here being the permanently always on hub.

00:23:29 ◼   ► These new colors will be joining the space gray,

00:23:32 ◼   ► which I would have just naturally assumed was black,

00:23:35 ◼   ► but space gray and white versions of the HomePod mini,

00:23:38 ◼   ► all $99 on sale in November.

00:23:41 ◼   ► And then I think the last part of the music portion

00:23:45 ◼   ► of this presentation was focused around the AirPods.

00:23:49 ◼   ► So the presenter was first kind of showing off spatial audio,

00:23:53 ◼   ► and they did a really cool promo thing

00:23:56 ◼   ► in the Steve Jobs theater with like the graphics

00:23:58 ◼   ► and the screens and stuff, it looked really good.

00:24:00 ◼   ► And they were like really hammering home to Dolby Atmos,

00:24:02 ◼   ► which by the way, so they've been adding tons of new music

00:24:06 ◼   ► with the Dolby Atmos support, the spatial audio support.

00:24:09 ◼   ► They just added the Hamilton soundtrack.

00:24:11 ◼   ► Oh my God.

00:24:13 ◼   ► - Oh, in Dolby Atmos, wow.

00:24:14 ◼   ► - I listened to the opening track yesterday

00:24:17 ◼   ► and it moved me, like I had tears in my eyes.

00:24:19 ◼   ► 'Cause like, you know, Hamilton goes,

00:24:21 ◼   ► the moment when like, you know,

00:24:23 ◼   ► like basically the entire chorus starts like in every way,

00:24:26 ◼   ► it's very enveloping.

00:24:28 ◼   ► If you're a Hamilton fan, I really recommend it

00:24:30 ◼   ► 'cause it sounds incredible.

00:24:33 ◼   ► There's also, there's a new mix of "Let It Be,"

00:24:36 ◼   ► like the album, right?

00:24:37 ◼   ► Of the Beatles. - Yes.

00:24:39 ◼   ► - And "Let It Be," the title track in Atmos is also amazing.

00:24:43 ◼   ► So there's a lot, if you haven't checked it out in a while,

00:24:45 ◼   ► there's lots of new music being added to spatial audio.

00:24:49 ◼   ► And what's happening is kind of, I think,

00:24:50 ◼   ► what we hoped would happen is once it was out and available,

00:24:55 ◼   ► the mixes will just get better as people know more

00:24:57 ◼   ► what they're doing with it.

00:24:58 ◼   ► So I think some of the more recent stuff

00:25:00 ◼   ► I've been even more impressed with

00:25:02 ◼   ► because it feels like the mixes are,

00:25:03 ◼   ► that they're kind of really finding their place.

00:25:05 ◼   ► So I recommend it if you haven't checked it out.

00:25:08 ◼   ► So they were talking about Dolby Atmos and they're like,

00:25:10 ◼   ► "Hey, you know, the Max and the Pro AirPods,

00:25:12 ◼   ► they support it and now what about the regular AirPods?"

00:25:16 ◼   ► So third gen.

00:25:16 ◼   ► - What about the regular AirPods?

00:25:18 ◼   ► Yeah, third generation, which as you got the draft point for

00:25:21 ◼   ► are a shape inspired by the AirPods Pro.

00:25:26 ◼   ► They look very much like AirPods Pro,

00:25:30 ◼   ► but without the custom ear tips,

00:25:31 ◼   ► without the little interchangeable ear tips,

00:25:33 ◼   ► it's just hard plastic,

00:25:34 ◼   ► but otherwise they look like an AirPods Pro

00:25:37 ◼   ► and the case looks like an AirPods Pro case.

00:25:40 ◼   ► It may be the AirPods Pro case.

00:25:41 ◼   ► Honestly, I don't know if it's any different,

00:25:44 ◼   ► but what they've rolled in here then is spatial audio support

00:25:50 ◼   ► and the adaptive EQ and all of that kind of stuff.

00:25:53 ◼   ► And they added some sweat resistance

00:25:55 ◼   ► and improved battery life,

00:25:58 ◼   ► like all sorts of things that make it more

00:26:03 ◼   ► than the AirPods second generation,

00:26:06 ◼   ► but still less than the AirPods Pro is sort of how I read it.

00:26:11 ◼   ► And in true, true modern Apple fashion,

00:26:15 ◼   ► they're still selling the second generation AirPods for 129.

00:26:18 ◼   ► And these new ones will be 179.

00:26:21 ◼   ► - So I don't remember the prices previously.

00:26:24 ◼   ► I always, I feel I should always write this down

00:26:26 ◼   ► before the event begins.

00:26:28 ◼   ► Do you remember how much the regular AirPods were?

00:26:31 ◼   ► I feel like they were somewhere in that region.

00:26:35 ◼   ► My expectation is AirPods 3 have taken that price point

00:26:39 ◼   ► and then AirPods 2 have gone down in price.

00:26:42 ◼   ► So Zach, I love this second and chat was 159 or 199,

00:26:48 ◼   ► 'cause you could get the wither

00:26:49 ◼   ► without the wireless charging case.

00:26:51 ◼   ► So they're basically bang in the middle.

00:26:53 ◼   ► 'Cause the new case has MagSafe and wireless charging

00:26:56 ◼   ► support, which is the same as the AirPods Pro, by the way.

00:26:59 ◼   ► I think in the presentation, they kind of made it seem

00:27:01 ◼   ► like there was some kind of special MagSafe,

00:27:03 ◼   ► but like AirPods Pro do charge on MagSafe

00:27:05 ◼   ► 'cause MagSafe is just a T charger at the end of the day.

00:27:09 ◼   ► The overall shape of them,

00:27:11 ◼   ► they look more like AirPods Pro.

00:27:13 ◼   ► I'm gonna be really keen to know like some of the people,

00:27:17 ◼   ► like we have friends, like Steven Hackett, for example,

00:27:19 ◼   ► doesn't like AirPods Pro shape wise,

00:27:21 ◼   ► but likes regular AirPods.

00:27:23 ◼   ► I know that there are a bunch of people in this camp, right,

00:27:25 ◼   ► that couldn't really take the AirPods Pro shape

00:27:28 ◼   ► or the in-ear part.

00:27:29 ◼   ► And I'm intrigued to see how they find AirPods 3

00:27:33 ◼   ► from a comfort perspective.

00:27:34 ◼   ► That's gonna be really intriguing to find out.

00:27:37 ◼   ► Yeah, it's got the little sensor now in the smaller stem.

00:27:39 ◼   ► So no more tapping the side of your head.

00:27:42 ◼   ► They've added a new low distortion driver

00:27:45 ◼   ► and longer battery life.

00:27:46 ◼   ► So I don't remember if the regular AirPods

00:27:49 ◼   ► were in the Find My network,

00:27:50 ◼   ► but I saw that these ones were as well.

00:27:52 ◼   ► So, you know, basically this is exactly

00:27:55 ◼   ► what you'd expect from AirPods.

00:27:56 ◼   ► Apple mentioned they're the best selling headphones

00:27:59 ◼   ► or earphones in the world, which obviously they are.

00:28:02 ◼   ► This seems like a really solid update

00:28:04 ◼   ► that will probably last the next few years, right?

00:28:06 ◼   ► I think AirPods is something

00:28:08 ◼   ► that they know what they've got.

00:28:09 ◼   ► They can produce them at massive scale for a good price.

00:28:12 ◼   ► I will say, I know it's true Apple fashion thing,

00:28:15 ◼   ► blah, blah, blah, but I actually do think

00:28:16 ◼   ► this is a product where it is a good idea

00:28:19 ◼   ► to still keep the old version around.

00:28:21 ◼   ► The old version is great.

00:28:22 ◼   ► And if you can just make it cheaper and cheaper

00:28:24 ◼   ► to get into the AirPods lifestyle,

00:28:26 ◼   ► I think that's a good thing.

00:28:29 ◼   ► - Yeah, the one that I thought about for this

00:28:33 ◼   ► is a parts thing, which is just,

00:28:36 ◼   ► this feels like Apple also optimizing for AirPods now

00:28:40 ◼   ► and saying, let's use a bunch of the stuff

00:28:41 ◼   ► we use for AirPods Pro in AirPods.

00:28:44 ◼   ► Not just to make a better AirPod product,

00:28:47 ◼   ► but also to sort of like,

00:28:50 ◼   ► almost like they built a framework with a foundation,

00:28:55 ◼   ► let's say with AirPods Pro,

00:28:57 ◼   ► and they wanna use some of those same pieces in AirPods,

00:28:59 ◼   ► whereas the original AirPods were their own thing.

00:29:02 ◼   ► And then they kind of re-engineered it for AirPods Pro.

00:29:05 ◼   ► This feels like more like,

00:29:06 ◼   ► can we simplify the stuff we need to make?

00:29:09 ◼   ► And eventually the second generation AirPods will go away,

00:29:12 ◼   ► and then AirPods will be kind of like,

00:29:14 ◼   ► they'll have more in common,

00:29:15 ◼   ► and that'll make it easier for Apple

00:29:16 ◼   ► to manufacture these things.

00:29:18 ◼   ► And that struck me that that was something

00:29:21 ◼   ► that they were doing in here too.

00:29:22 ◼   ► By the way, I've heard from people who don't like

00:29:23 ◼   ► the little squeeze control on the AirPods Pro,

00:29:26 ◼   ► and I don't understand them, but they're out there.

00:29:29 ◼   ► I think this is a big boost for AirPods

00:29:32 ◼   ► because I hate the tapping on the ears thing.

00:29:35 ◼   ► And I much prefer squeezing the stems to do control.

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00:31:32 ◼   ► All right, we should start getting

00:31:34 ◼   ► into the two-part main event,

00:31:36 ◼   ► the double bill, as it were, of this event.

00:31:39 ◼   ► The first part being Apple Silicon.

00:31:41 ◼   ► So, Tim Cook mentioned that Apple is one year

00:31:44 ◼   ► into a two-year transition.

00:31:45 ◼   ► I was surprised that he mentioned that.

00:31:47 ◼   ► They must still be confident they're gonna have this done

00:31:49 ◼   ► by the end of next year.

00:31:50 ◼   ► Or was it midway through next year, one of the two, right?

00:31:53 ◼   ► - It's two years, it depends on how you define

00:31:55 ◼   ► what a two-year transition is.

00:31:56 ◼   ► Did it start in June, did it start in the fall?

00:31:58 ◼   ► I would say it probably started in November of last year

00:32:01 ◼   ► when they introduced the first M1 Max,

00:32:03 ◼   ► and so they've got until November of next year

00:32:06 ◼   ► to complete the two-year transition.

00:32:08 ◼   ► - Yeah, which I think is still,

00:32:10 ◼   ► I'm pleased to hear that.

00:32:12 ◼   ► So, maybe by the end of next year,

00:32:15 ◼   ► we should have everything that will, I guess,

00:32:17 ◼   ► include the Mac Pro, at least information about it,

00:32:19 ◼   ► if not its release.

00:32:21 ◼   ► And they will toot in the horn of Apple Silicon,

00:32:24 ◼   ► that the response has been off the charts,

00:32:26 ◼   ► Mac had the best year ever because of it, blah, blah, blah.

00:32:30 ◼   ► But then we get into the new M1 chips, M1 Pro and M1 Max.

00:32:35 ◼   ► - Yeah, I guess they really like Pro and Max.

00:32:37 ◼   ► Not Pro Max though, just Max.

00:32:39 ◼   ► - Yeah, I know I'm gonna get that wrong a lot.

00:32:42 ◼   ► I am on board with this personally.

00:32:46 ◼   ► I think that this is much better naming

00:32:48 ◼   ► than adding letters to things.

00:32:50 ◼   ► - Yeah, I mean, M1X was a good way

00:32:52 ◼   ► of referring to this thing.

00:32:53 ◼   ► I was looking back-- - It's been helpful.

00:32:55 ◼   ► It's been a good shorthand for us for the last few months.

00:32:56 ◼   ► - Yeah, I was looking at my speculative charts that I made

00:32:59 ◼   ► and I kept putting them in quotes, right?

00:33:01 ◼   ► Because who knows what it's actually gonna be called.

00:33:03 ◼   ► It was just a useful thing.

00:33:05 ◼   ► But this is for, so something we've talked about briefly

00:33:10 ◼   ► as this transition has been going on,

00:33:12 ◼   ► which is how do you market different versions of a chip

00:33:15 ◼   ► if you're Apple?

00:33:16 ◼   ► We know that Intel has ways of doing it

00:33:19 ◼   ► and other chip makers have different ways of doing it,

00:33:21 ◼   ► describing what generation this is

00:33:24 ◼   ► and what's different about it,

00:33:25 ◼   ► but how is Apple going to handle it?

00:33:27 ◼   ► And this seems like a pretty reasonable thing,

00:33:30 ◼   ► which is they've got M number

00:33:34 ◼   ► and then they'll have M number Pro and M number Max.

00:33:37 ◼   ► And who knows, maybe there will be M number Pro Max

00:33:40 ◼   ► at some point, who knows?

00:33:42 ◼   ► I'll also say these are chip families themselves.

00:33:47 ◼   ► They all have the 10 cores, the eight performance cores,

00:33:51 ◼   ► so it's twice as many performance cores as the M1.

00:33:54 ◼   ► They both have that.

00:33:55 ◼   ► But on the GPUs, it's not just 16 and 32.

00:33:59 ◼   ► There's also a 24 variant that you can get

00:34:02 ◼   ► on the 14 inch MacBook Pro.

00:34:04 ◼   ► And of course the RAM that you have to configure

00:34:07 ◼   ► is as you build this system on a chip varies as well.

00:34:10 ◼   ► So there's even some variants within the chips

00:34:15 ◼   ► in terms of what's available.

00:34:16 ◼   ► - Do you think that's binning?

00:34:17 ◼   ► - It might be, I don't know enough about chip stuff,

00:34:20 ◼   ► but it wouldn't shock me if the M1 Max 24 is a binned 32,

00:34:25 ◼   ► but either way, they're differentiating.

00:34:31 ◼   ► It's not like every config has its own name.

00:34:34 ◼   ► And that means that they're more expansive.

00:34:36 ◼   ► They can have an M1 or an M2 Max driving a Mac Pro

00:34:41 ◼   ► that is beyond, or maybe that's the Pro Max.

00:34:44 ◼   ► Who knows how they wanna do it?

00:34:45 ◼   ► But this gives them some flexibility

00:34:47 ◼   ► to talk about their chips while also,

00:34:50 ◼   ► I think answer to another question that we got,

00:34:52 ◼   ► also keeping the clarity of the chip line

00:34:55 ◼   ► that this is the M1.

00:34:56 ◼   ► - So just in the 14, you can get the M1 Pro

00:35:00 ◼   ► with an eight core CPU and 14 core GPU,

00:35:03 ◼   ► 10 core and 14 core, 10 core and 16 core.

00:35:07 ◼   ► Then you can get the M1 Max of a 10 core CPU, 24 core GPU,

00:35:12 ◼   ► and a 10 core CPU and 32 core GPU.

00:35:15 ◼   ► So they've got a spread.

00:35:17 ◼   ► - Speaking of binning the 14, yeah,

00:35:18 ◼   ► the 14 base model is an eight core,

00:35:21 ◼   ► which means it's six performance cores,

00:35:23 ◼   ► which is really interesting, right?

00:35:25 ◼   ► So that's binning, right?

00:35:27 ◼   ► That's clearly binning.

00:35:28 ◼   ► So anyway, these things have room to spread.

00:35:30 ◼   ► They're not, just as with the M1,

00:35:33 ◼   ► they're not like the specs are the same for every model.

00:35:35 ◼   ► There's variants inside the names too,

00:35:38 ◼   ► but it gives them a couple of big baskets

00:35:41 ◼   ► from marketing purposes to explain.

00:35:43 ◼   ► And people roll their eyes at like the word marketing,

00:35:45 ◼   ► but like marketing also- - No, it's good.

00:35:47 ◼   ► - Encompasses explaining your product to customers, right?

00:35:50 ◼   ► You're going, it's not just explaining it to the press

00:35:53 ◼   ► and doing ads, it's explaining to customers

00:35:56 ◼   ► what the difference is between this chip,

00:35:59 ◼   ► this chip and this chip.

00:35:59 ◼   ► And so now they can say M1, M1 Pro, M1 Max.

00:36:02 ◼   ► And yes, there's variation inside there

00:36:06 ◼   ► on all three of those,

00:36:08 ◼   ► but it gives you something to hold on to

00:36:11 ◼   ► like the good, better, best basically

00:36:12 ◼   ► is what's going on here.

00:36:14 ◼   ► - Yeah, and you can have,

00:36:16 ◼   ► there's up to 64 gigabytes of RAM now,

00:36:19 ◼   ► but that requires the M1 Max.

00:36:22 ◼   ► - On the max, right?

00:36:23 ◼   ► Yeah, the 32.

00:36:25 ◼   ► So it's 16 on the M1, 32 on the M1 Pro and 64 on the M1 Max.

00:36:30 ◼   ► And the memory bandwidth goes up as well.

00:36:34 ◼   ► Like there's, like the M1 Max

00:36:36 ◼   ► is not just a little bit bigger M1 Pro,

00:36:40 ◼   ► it's got a lot of other,

00:36:42 ◼   ► unlike the memory bandwidth and all of that,

00:36:44 ◼   ► there's a lot going on in there.

00:36:45 ◼   ► So it's gonna be interesting to see

00:36:47 ◼   ► when the ship sort of like

00:36:49 ◼   ► what all the breakdowns really are.

00:36:51 ◼   ► I liked Johnny Srugi's charts,

00:36:56 ◼   ► which are, you know,

00:36:57 ◼   ► they actually referred to like what the mystery PC

00:37:01 ◼   ► they were comparing themselves to.

00:37:03 ◼   ► There was a little like text at the bottom

00:37:05 ◼   ► that said what it was.

00:37:06 ◼   ► I thought that was nice.

00:37:07 ◼   ► And they're making the same case.

00:37:08 ◼   ► Yeah, it said like the performance PC

00:37:12 ◼   ► it had down there what like Alienware or whatever

00:37:14 ◼   ► the performance PC laptop was.

00:37:16 ◼   ► - I would be really keen to see what that is

00:37:18 ◼   ► and cannot wait for all of the tech YouTubers

00:37:20 ◼   ► who actually do the comparison now.

00:37:22 ◼   ► 'Cause I wanna see that.

00:37:23 ◼   ► I wanna see, I wanna see like, show me, right?

00:37:27 ◼   ► Like, and so obviously Apple is very razor blade.

00:37:31 ◼   ► One of the razor blade.

00:37:32 ◼   ► - Yeah.

00:37:33 ◼   ► - Okay, that's a good one.

00:37:34 ◼   ► - And I think, again,

00:37:35 ◼   ► Apple is always going to do

00:37:37 ◼   ► whatever makes them look the best, right?

00:37:39 ◼   ► It is marketing.

00:37:40 ◼   ► That's, this is what's happening here.

00:37:41 ◼   ► That said, it seemed to me at least at a glance

00:37:44 ◼   ► during the event, not knowing about this category

00:37:46 ◼   ► and I agree, I look forward to the people

00:37:48 ◼   ► who really care about performance PC laptops

00:37:51 ◼   ► to talk about how this really compares in the real world.

00:37:54 ◼   ► But the idea that when they said, look, on this chart

00:37:58 ◼   ► where we're looking at power and performance,

00:38:00 ◼   ► we're faster and we use way less power.

00:38:02 ◼   ► And then they'd had that one example where they said,

00:38:05 ◼   ► we're in the ballpark, essentially.

00:38:08 ◼   ► They weren't as fast, like as the fastest, fastest.

00:38:10 ◼   ► But they said, but we use way less power

00:38:13 ◼   ► and then you run on battery and they go

00:38:14 ◼   ► and they drop way down because they just can't do it

00:38:17 ◼   ► when they're not plugged in.

00:38:20 ◼   ► And, but I liked that moment only because it was Apple,

00:38:25 ◼   ► I will admit begrudgingly and they put a little bow on it

00:38:29 ◼   ► to make it seem like we're in the ballpark, right?

00:38:31 ◼   ► It's like, that means you're slower.

00:38:33 ◼   ► But it made me get, I think, a pretty clear idea

00:38:38 ◼   ► of how Apple views where they are with the competition.

00:38:41 ◼   ► And then yes, it will now need to be proved out by,

00:38:45 ◼   ► like Apple doesn't make up those numbers.

00:38:46 ◼   ► Apple has a whole team called

00:38:48 ◼   ► the Performance Marketing Group that includes a bunch

00:38:50 ◼   ► of people I used to work with at MacWorld, Mac user.

00:38:53 ◼   ► They do those tests, but obviously the ones

00:38:56 ◼   ► that they're gonna show in the charts they're gonna show

00:38:57 ◼   ► are the ones that make Apple look the best.

00:38:58 ◼   ► And other people may make different judgments

00:39:01 ◼   ► that they think are a better reflection of reality

00:39:03 ◼   ► of how people use this stuff.

00:39:05 ◼   ► And so that's gonna be really interesting to dig

00:39:07 ◼   ► into those highly technical people who are doing that stuff.

00:39:10 ◼   ► But at a glance, it looks really good.

00:39:13 ◼   ► And it's not, but it's not surprising

00:39:15 ◼   ► because we know the legacy of Apple's chip development

00:39:19 ◼   ► for the iPhone and the iPad over the years.

00:39:22 ◼   ► We're just seeing more cores and way more GPU cores

00:39:25 ◼   ► than we've ever seen before.

00:39:27 ◼   ► - So I don't know if we detailed it, but the 10 core CPU.

00:39:30 ◼   ► So it's a 10 core CPU maximum across both

00:39:33 ◼   ► with eight high performance and two efficiency cores.

00:39:38 ◼   ► - Right, and they say 70% faster than the M1,

00:39:40 ◼   ► but really when it comes down to is that it's,

00:39:43 ◼   ► the M1 is what, four high performance, is that right?

00:39:48 ◼   ► And two high efficiency?

00:39:50 ◼   ► - Let's just say, yeah.

00:39:52 ◼   ► - Let's say yes.

00:39:53 ◼   ► - Let's just say yes, the exact same amount.

00:39:55 ◼   ► - Really it's scaling the high performance cores that matters

00:39:57 ◼   ► that's the thing that matters the most.

00:39:59 ◼   ► And so you're getting up to 10 core and that's across.

00:40:01 ◼   ► So basically all of the M1 Max and Pro

00:40:05 ◼   ► just have a double the high performance core count

00:40:09 ◼   ► from the M1 just straight up.

00:40:11 ◼   ► And then the variance comes in memory bandwidth

00:40:14 ◼   ► and in graphics and in some little pieces too.

00:40:17 ◼   ► So memory bandwidth is a double the Pro on the Max.

00:40:22 ◼   ► The GPU cores go up all the way to potentially 32

00:40:27 ◼   ► from the 16 Max GPU on the Pro model.

00:40:32 ◼   ► And then the other things that I thought

00:40:33 ◼   ► were like little tidbits that you might've missed.

00:40:36 ◼   ► The M1 Max has two video encode engines.

00:40:38 ◼   ► So it's gonna be faster at encoding video

00:40:40 ◼   ► because it's got two engines to throw the work at.

00:40:42 ◼   ► It's got two of those ProRes engines.

00:40:44 ◼   ► So there's a ProRes encode decode engine in the chip

00:40:48 ◼   ► in the Pro, which for people who use Apple's ProRes

00:40:52 ◼   ► video codec, like you're gonna benefit

00:40:54 ◼   ► from having it be built into the Silicon.

00:40:57 ◼   ► That's gonna be a big deal.

00:40:58 ◼   ► And then there's two of those on the Max.

00:41:00 ◼   ► - I think they said later on,

00:41:01 ◼   ► I think it's Srouthy who was a previous guest on the show.

00:41:04 ◼   ► - Yes. - Some time ago.

00:41:06 ◼   ► - Two years ago talking about the 16 MacBook Pro back then.

00:41:09 ◼   ► - Srouthy said that the, I think the 16 inch

00:41:13 ◼   ► could like encode video like faster

00:41:17 ◼   ► than a Mac Pro with an afterburner card.

00:41:20 ◼   ► - With the afterburner card.

00:41:21 ◼   ► 'Cause the afterburner is also doing that ProRes thing.

00:41:23 ◼   ► - The afterburner card specifically made for ProRes, right?

00:41:27 ◼   ► - Yeah, they basically built in,

00:41:29 ◼   ► again, this is a simplification.

00:41:31 ◼   ► I'm sure a Pro video person will tell me

00:41:33 ◼   ► something very specific about it.

00:41:34 ◼   ► But philosophically it's like they wanted to build

00:41:38 ◼   ► the afterburner into the chip.

00:41:41 ◼   ► - Or at least the parts they needed, right?

00:41:42 ◼   ► Like just like to small it as much as you could.

00:41:44 ◼   ► But essentially they have put into the system on a chip

00:41:48 ◼   ► something specific, right?

00:41:50 ◼   ► To actually make the video work, right?

00:41:53 ◼   ► And I love to see it.

00:41:54 ◼   ► Like, I think this is fantastic.

00:41:56 ◼   ► I'm not worried about that myself.

00:41:58 ◼   ► But if I was like, oh, on the occasion

00:42:01 ◼   ► when I like encode something from Final Cut,

00:42:04 ◼   ► well now I'll get that benefit.

00:42:05 ◼   ► Rather than being like, oh, you know,

00:42:07 ◼   ► would I wanna, if I wanna shoot in ProRes one day,

00:42:09 ◼   ► am I gonna want one of these afterburner cards?

00:42:11 ◼   ► For gosh knows how much money.

00:42:12 ◼   ► It's like, no, the MacBook Pro can just handle it.

00:42:15 ◼   ► You know, and again, we'll look to the future

00:42:18 ◼   ► in the coming weeks for sure.

00:42:19 ◼   ► But what is a Mac Pro gonna do, Jason?

00:42:22 ◼   ► My God.

00:42:24 ◼   ► - Yeah, I do wonder what a Mac Pro will look like.

00:42:28 ◼   ► And I think we've seen the start of what their ambition is

00:42:32 ◼   ► with the Macs, which is building in a bunch of stuff

00:42:36 ◼   ► that they feel like they know that the pros want.

00:42:39 ◼   ► I think the open question is still,

00:42:43 ◼   ► does Apple feel like there's a place in its world

00:42:46 ◼   ► for any graphics system

00:42:49 ◼   ► that isn't Apple's own graphics system?

00:42:51 ◼   ► And will that be necessary?

00:42:54 ◼   ► Are there customers for the Mac Pro who just, you know,

00:42:58 ◼   ► I know your graphics are great Apple,

00:43:00 ◼   ► but I really need to put in a card that does this.

00:43:03 ◼   ► I don't know the answers to that.

00:43:05 ◼   ► And I'm also not that customer.

00:43:06 ◼   ► So I don't even know the questions

00:43:08 ◼   ► that they would be asking.

00:43:09 ◼   ► But I think that's a question, right?

00:43:11 ◼   ► Is that Apple's never done support on their silicon

00:43:15 ◼   ► for an external discrete GPU.

00:43:18 ◼   ► So that's like up in the air for the Mac Pro.

00:43:20 ◼   ► But you can see in terms of like base performance

00:43:23 ◼   ► that they would be able to offer pros

00:43:25 ◼   ► that here it is in a chip that's designed for a pro laptop.

00:43:29 ◼   ► Although by the way, these chips are totally also gonna run

00:43:34 ◼   ► on the big iMac at least optionally,

00:43:37 ◼   ► and maybe on a Mac mini at some point.

00:43:39 ◼   ► I mean, like we will see more use for the M1 Pro

00:43:42 ◼   ► and the M1 Macs than just in laptops,

00:43:46 ◼   ► but they seem like they were designed for the laptops.

00:43:49 ◼   ► - Like I'm starting to really wonder

00:43:51 ◼   ► if for the typical pro Mac user,

00:43:55 ◼   ► if they're going to need discrete,

00:43:58 ◼   ► like external graphics cards,

00:44:00 ◼   ► because they could just keep putting more GPUs in it.

00:44:03 ◼   ► Just keep putting them in there.

00:44:05 ◼   ► - I don't know.

00:44:06 ◼   ► I don't know what the answer is there.

00:44:07 ◼   ► And it's very technical and it has to do

00:44:10 ◼   ► with Apple's perception of that market.

00:44:11 ◼   ► - Because if Apple can get close to,

00:44:14 ◼   ► so like the specs of some of those laptops, right?

00:44:17 ◼   ► So it's like the laptop version of a 38E.

00:44:21 ◼   ► 38E is like, you know,

00:44:22 ◼   ► Nvidia's close to top of the line laptop chip

00:44:26 ◼   ► for graphics right now.

00:44:28 ◼   ► They don't hit it, but they get close to it, right?

00:44:30 ◼   ► And if they can get close to what is considered

00:44:33 ◼   ► to be an incredibly powerful GPU in a laptop

00:44:38 ◼   ► without all of the aggressive cooling

00:44:40 ◼   ► that's going on in some of these things,

00:44:41 ◼   ► like I've got a wonder like,

00:44:43 ◼   ► can they just do what they need to with a Mac Pro?

00:44:47 ◼   ► Like, so when I say for like,

00:44:50 ◼   ► this is not going to make people happy

00:44:52 ◼   ► that we're using bootcamp to play video games, right?

00:44:55 ◼   ► But that's why I asked of like a pro Mac user.

00:44:57 ◼   ► Like if pro Mac users are using like After Effects

00:45:03 ◼   ► and Final Cut, maybe Premiere or whatever,

00:45:06 ◼   ► as long as they can make those specific things

00:45:10 ◼   ► work really great,

00:45:12 ◼   ► can't Apple just do it all on their own?

00:45:16 ◼   ► Like I am going to be intrigued as you were saying,

00:45:19 ◼   ► to find out people that really know this stuff,

00:45:22 ◼   ► really like are in it, right?

00:45:24 ◼   ► And I think a lot of this,

00:45:25 ◼   ► like I'm intrigued to see like all the tech YouTubers

00:45:27 ◼   ► talk about this more as we continue to go forward

00:45:29 ◼   ► and see again what Apple are doing again and again,

00:45:32 ◼   ► to start to realize like,

00:45:34 ◼   ► can they just handle it all themselves now?

00:45:36 ◼   ► Do they not need to go to AMD anymore

00:45:40 ◼   ► to get what they need out of GPUs

00:45:42 ◼   ► in the same way that they don't need to go to Intel anymore

00:45:44 ◼   ► to get what they need from CPUs?

00:45:46 ◼   ► - Yeah, well, we'll have to talk about this a lot more

00:45:49 ◼   ► in the, we'll probably have a year to talk about it,

00:45:51 ◼   ► but the idea of what's a Mac Pro 4

00:45:53 ◼   ► and everybody's got a different vision of it.

00:45:55 ◼   ► And I will say the thing to watch for is if somebody says,

00:45:59 ◼   ► well, of course Apple will do the Mac Pro this way

00:46:01 ◼   ► because you need to support this.

00:46:04 ◼   ► I would say, look, examine carefully what this is

00:46:09 ◼   ► that you need to, they need to support

00:46:11 ◼   ► because somebody wants it.

00:46:13 ◼   ► Because if we know anything about Apple,

00:46:16 ◼   ► it's that Apple makes decisions

00:46:19 ◼   ► about what it's gonna do with its products.

00:46:21 ◼   ► And sometimes it's gonna leave some of the wants or needs

00:46:25 ◼   ► of some kinds of customers on the outside.

00:46:29 ◼   ► And that can be a dangerous game

00:46:31 ◼   ► because if you leave too many of your customers

00:46:33 ◼   ► on the outside, your product is going to be a failure.

00:46:37 ◼   ► At the same time, it's also the sign

00:46:40 ◼   ► of being a good product person

00:46:43 ◼   ► and a good editor of your product

00:46:45 ◼   ► that you can't support everybody's use case.

00:46:49 ◼   ► You need to pick the best use case

00:46:52 ◼   ► for the most people that makes the best product.

00:46:54 ◼   ► And so I just say, I'd watch that

00:46:56 ◼   ► because some people are going to say

00:46:57 ◼   ► the Mac Pro is going to be a system

00:47:00 ◼   ► that one of the things that defines it

00:47:02 ◼   ► is that four years after you bought it,

00:47:03 ◼   ► you can swap in a new card and you can make it

00:47:07 ◼   ► have better graphics performance.

00:47:09 ◼   ► And that's something that is part of the legacy

00:47:12 ◼   ► of traditional computers,

00:47:13 ◼   ► but Apple may not see that as a thing.

00:47:16 ◼   ► Apple doesn't sell upgrades,

00:47:18 ◼   ► processor upgrades for four-year-old computers.

00:47:20 ◼   ► They just don't do that anymore.

00:47:21 ◼   ► The same time the Mac Pro will cost a fortune,

00:47:24 ◼   ► how do they feel about that?

00:47:27 ◼   ► We don't know the answer, but I'm just saying

00:47:29 ◼   ► we are going to all need, when we're thinking about this,

00:47:33 ◼   ► to calibrate individually every single one of those.

00:47:36 ◼   ► Well, obviously it will have this feature

00:47:38 ◼   ► because somebody needs it.

00:47:39 ◼   ► Because some of those features,

00:47:41 ◼   ► Apple may say it's not worth it to do that.

00:47:44 ◼   ► And I don't know where Apple's going to draw the line.

00:47:46 ◼   ► - Man, I'm so excited, Jason.

00:47:48 ◼   ► Like, I remember what it was like last year

00:47:52 ◼   ► when the feeling started to dawn on us

00:47:55 ◼   ► when using the M1 chips for the first time,

00:47:58 ◼   ► just how powerful it was.

00:48:02 ◼   ► You know, like running benchmarks from device to device

00:48:06 ◼   ► and kind of seeing what was, oh, hang on a minute.

00:48:09 ◼   ► This laptop, this MacBook Air is as fast as my Mac Pro

00:48:13 ◼   ► in some things, right?

00:48:14 ◼   ► And I'm just, I'm so excited to find out

00:48:19 ◼   ► what are these going to feel like, you know?

00:48:24 ◼   ► - Yeah, and yeah, we should talk about,

00:48:26 ◼   ► you can't really just use a chip, right?

00:48:28 ◼   ► You got to put it in a computer.

00:48:29 ◼   ► So we're going to talk about that.

00:48:31 ◼   ► - But before we do, let's thank our final sponsor

00:48:34 ◼   ► of this week's episode and that is Capital One.

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00:49:37 ◼   ► All of this stuff just sounds super awesome to me.

00:49:38 ◼   ► You know, like I think over maybe the last few years,

00:49:41 ◼   ► I've been kind of trying to wonder like,

00:49:42 ◼   ► what can machine learning actually do for me?

00:49:44 ◼   ► You know, there's a bunch of fun things,

00:49:46 ◼   ► you got a bunch of demos you can do,

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00:50:08 ◼   ► Capital One, what's in your wallet?

00:50:10 ◼   ► A thanks to Capital One for their support of this show

00:50:13 ◼   ► and Relay FM.

00:50:14 ◼   ► All right, this is the big, big main event.

00:50:17 ◼   ► - It is, it is.

00:50:18 ◼   ► - I had to keep holding my back from,

00:50:20 ◼   ► like hold myself back from referencing stuff

00:50:21 ◼   ► while we were talking about the chips.

00:50:23 ◼   ► If either of us would have picked one of the two following,

00:50:28 ◼   ► I think it would have been a big surprise in the draft.

00:50:32 ◼   ► The MacBook Pro has a notch, the MacBook Pro has feet.

00:50:36 ◼   ► - Yes.

00:50:36 ◼   ► - Both of these things, quite surprising.

00:50:39 ◼   ► - They always have had feet.

00:50:41 ◼   ► - These are quite pronounced feet though.

00:50:43 ◼   ► - These are more pronounced feet, yes.

00:50:45 ◼   ► The feet, the bumps are bigger.

00:50:48 ◼   ► The bumps are bigger this time around.

00:50:49 ◼   ► - These are clearly, they're airflow feet,

00:50:51 ◼   ► which makes a lot of sense.

00:50:53 ◼   ► Where before I think it was just like,

00:50:54 ◼   ► stop the laptop sliding away kind of feet,

00:50:57 ◼   ► those little rubber guys.

00:50:59 ◼   ► Now they've got like,

00:51:00 ◼   ► these things are made out of aluminum on the bottom

00:51:02 ◼   ► and then they go to the rubber.

00:51:03 ◼   ► - Yep, yep.

00:51:04 ◼   ► - Let's just talk about the notch.

00:51:05 ◼   ► Can we just talk about the notch?

00:51:06 ◼   ► Let's just start with the notch.

00:51:06 ◼   ► - Yes, we gotta do it.

00:51:08 ◼   ► So I like how they described it as being like,

00:51:11 ◼   ► oh, and we added the, and like,

00:51:12 ◼   ► we're not putting a notch intruding into your screen.

00:51:16 ◼   ► We've expanded the screen around where the camera is.

00:51:20 ◼   ► That was a nice little bit of, of Contra,

00:51:24 ◼   ► I don't know, counterintuitive marketing of that.

00:51:28 ◼   ► It is described as being using the menu bar.

00:51:32 ◼   ► So they basically raised the menu bar height

00:51:35 ◼   ► and the menu bar goes,

00:51:37 ◼   ► the notch area is the menu bar area,

00:51:39 ◼   ► which means they showed of course,

00:51:40 ◼   ► some apps with very few menus.

00:51:44 ◼   ► Apps with more menus,

00:51:45 ◼   ► I assume that they've got some menu bar code

00:51:48 ◼   ► that detects the notch and wraps the menu items

00:51:52 ◼   ► around the notch and that's just how that works.

00:51:54 ◼   ► - It's really weird, like on Apple's website,

00:51:56 ◼   ► they're all just showing all of the screenshots.

00:51:59 ◼   ► They have no menu bars on them.

00:52:01 ◼   ► So it makes them look smaller.

00:52:02 ◼   ► - Here's what I was gonna say is,

00:52:04 ◼   ► what they've done is the menu bar lives with the notch.

00:52:08 ◼   ► The notch is essentially part of your menu bar now.

00:52:11 ◼   ► And it goes around that.

00:52:12 ◼   ► If you think of it that way, the notch is the menu bar.

00:52:15 ◼   ► The notch lives in the menu bar.

00:52:18 ◼   ► And then when you're in like a full screen mode

00:52:21 ◼   ► or something like that,

00:52:23 ◼   ► what all their screenshots show is full screen mode

00:52:26 ◼   ► doesn't go up through the notch, at least not by default.

00:52:31 ◼   ► Maybe it does, I mean, we don't know the details here,

00:52:34 ◼   ► but it looks like what they're viewing as the ideal

00:52:37 ◼   ► is when you are in a full screen,

00:52:40 ◼   ► it just stops at the notch and it's blank above there.

00:52:44 ◼   ► - Which makes perfect sense

00:52:45 ◼   ► because then you can go up to the top

00:52:47 ◼   ► and the menu bar will come down.

00:52:49 ◼   ► But I'm just not sure why Apple is showing

00:52:51 ◼   ► most of the product photos on the website

00:52:54 ◼   ► with just the black bar on the top.

00:52:56 ◼   ► 'Cause I'll just say like-

00:52:57 ◼   ► - It's 'cause they're ashamed of the notch.

00:52:59 ◼   ► - But it's like, I don't even know,

00:53:00 ◼   ► I've been seeing a lot of people

00:53:01 ◼   ► over the last couple of days

00:53:02 ◼   ► 'cause this started to be a potential rumor

00:53:04 ◼   ► in the days leading up to the event.

00:53:06 ◼   ► I don't know why this bothers people.

00:53:08 ◼   ► Like that is a part of the screen

00:53:11 ◼   ► you can't do anything with anyway.

00:53:13 ◼   ► - Yeah, I like that, that's the other way to view it here

00:53:16 ◼   ► is that what they've done is they've used that extra space

00:53:18 ◼   ► at the top around the notch,

00:53:19 ◼   ► which you might view as useless space on the iPhone.

00:53:21 ◼   ► It's kind of useless, but they put control center up there

00:53:25 ◼   ► and you can see stuff up there

00:53:26 ◼   ► and they're using it for the menu bar.

00:53:27 ◼   ► It's the same thing.

00:53:28 ◼   ► And so the menu bar lives up there.

00:53:30 ◼   ► And the only thing that's gonna be janky about it

00:53:33 ◼   ► is that the menu bar, like I said,

00:53:35 ◼   ► the menu bar has to move around it.

00:53:38 ◼   ► And so you're gonna get apps with lots of menus

00:53:42 ◼   ► that you're gonna have some of the menus

00:53:44 ◼   ► to the left of the notch and some to the right of the notch

00:53:46 ◼   ► and you're just gonna have to deal with it.

00:53:48 ◼   ► But I think it's clever how they've done it

00:53:52 ◼   ► and it's not as big a deal.

00:53:55 ◼   ► It makes it look more like the notch on the phones.

00:53:59 ◼   ► It makes the screen look more expansive.

00:54:02 ◼   ► You're getting into space

00:54:04 ◼   ► that otherwise would have to be blank.

00:54:06 ◼   ► If you aren't capable of cramming your camera

00:54:10 ◼   ► in the little tiny bezel space, which they're not clearly,

00:54:15 ◼   ► then you could either have emptiness up there

00:54:18 ◼   ► or you could use it for something.

00:54:19 ◼   ► And clearly they looked at it and said,

00:54:20 ◼   ► "Well, we could just put the menu bar up there."

00:54:23 ◼   ► Most Mac users, most of the time have a menu bar

00:54:25 ◼   ► and it doesn't need all that.

00:54:27 ◼   ► It can work around the notch.

00:54:28 ◼   ► And so here we are, notch, notch is here on the Mac.

00:54:31 ◼   ► - I've gotta say though,

00:54:32 ◼   ► I would like to know why the notch is as big as it is

00:54:35 ◼   ► because it seems pretty big and they don't have,

00:54:39 ◼   ► like it's not face ID up there.

00:54:41 ◼   ► So what's going on up there?

00:54:42 ◼   ► - No, I don't know.

00:54:44 ◼   ► I mean, I'm sure there's a microphone up there

00:54:47 ◼   ► and there's the camera up there.

00:54:48 ◼   ► - I know there's some kind of light sensors, right?

00:54:51 ◼   ► Because it's doing like, what do you call it?

00:54:53 ◼   ► The true tone and like when it dims the light.

00:54:58 ◼   ► - Yeah, yeah, all that stuff is probably in there.

00:55:00 ◼   ► I don't understand Apple's sensor thing on the Mac anyway.

00:55:04 ◼   ► This is a 1080.

00:55:06 ◼   ► We, I think accurately predicted exactly

00:55:09 ◼   ► what they would say by the way, on our draft episode,

00:55:12 ◼   ► which was, this is the best webcam ever in a Mac laptop.

00:55:17 ◼   ► - Yep.

00:55:19 ◼   ► (laughing)

00:55:20 ◼   ► - Because that's all they can really say.

00:55:21 ◼   ► It's a 1080p with a special like new layered lens

00:55:26 ◼   ► or something like that.

00:55:27 ◼   ► But, and that's all nice, but still it's like,

00:55:31 ◼   ► it's not a 4K or anything.

00:55:32 ◼   ► It doesn't do center stage or anything.

00:55:34 ◼   ► It's just a little bit better.

00:55:36 ◼   ► I get that the depth of it is limited,

00:55:38 ◼   ► yet somehow they put mini LED in there,

00:55:42 ◼   ► but they couldn't put a better camera system in there.

00:55:44 ◼   ► Oh, well, this is where we are right now.

00:55:46 ◼   ► But notch, I think is something that people

00:55:49 ◼   ► will get used to very quickly.

00:55:51 ◼   ► - Maybe the mini LED is one of the things

00:55:53 ◼   ► that preclude them from putting a better camera in there.

00:55:55 ◼   ► - Entirely possible, entirely possible,

00:55:57 ◼   ► but everything's cramped up there.

00:55:59 ◼   ► - I would say that is a perfectly fine trade off.

00:56:02 ◼   ► A 1080p camera is fine.

00:56:03 ◼   ► It's fine, all right, it's gonna do the job.

00:56:06 ◼   ► That screen, oh my God, 120 frames per second promotion.

00:56:11 ◼   ► - Yeah, I didn't think you'd get your promotion.

00:56:13 ◼   ► - Neither did I.

00:56:14 ◼   ► I was really nervous this morning when I looked at it.

00:56:17 ◼   ► I was like, why did I pick that?

00:56:19 ◼   ► I have that feeling.

00:56:20 ◼   ► I don't know if you ever have that feeling.

00:56:22 ◼   ► Sometimes I look at the draft scorecard and I'm like,

00:56:25 ◼   ► why, why did I do that?

00:56:27 ◼   ► And this was one of those things.

00:56:29 ◼   ► That screen is gonna be very nice.

00:56:32 ◼   ► And they are bigger as well.

00:56:34 ◼   ► It's 16.2 inches on the 16 inch

00:56:37 ◼   ► and 14.2 inches on the 14 inch.

00:56:40 ◼   ► And the 14 inch model has more pixels

00:56:43 ◼   ► than the previous 16 inch did.

00:56:46 ◼   ► So I know there's a lot of talk about 2X Retina.

00:56:49 ◼   ► Is that a thing?

00:56:51 ◼   ► - I don't know, somebody can tell us.

00:56:53 ◼   ► - The resolution is very, very, very high on these screens,

00:56:57 ◼   ► which looks super cool.

00:56:58 ◼   ► And a thousand nits of sustained brightness, 1600 peak

00:57:02 ◼   ► brightness is gonna look great with HDR

00:57:05 ◼   ► as you expected it would.

00:57:06 ◼   ► And they've made the bezels way smaller.

00:57:09 ◼   ► So I'm, oh man, this screen is gonna be,

00:57:13 ◼   ► I just, as I had that thought, I was like, oh yeah,

00:57:17 ◼   ► but Myke uses his laptop in dock mode.

00:57:19 ◼   ► - Yeah, this screen is gonna be great, right?

00:57:23 ◼   ► Because it is essentially like that iPad Pro screen

00:57:26 ◼   ► put on a Mac laptop.

00:57:28 ◼   ► And this feels like, Apple puts a lot of pro display

00:57:33 ◼   ► technology in places that are not like super pro uses

00:57:37 ◼   ► like an iPhone or, yeah, an iPad Pro too.

00:57:39 ◼   ► But like this one, like the pro display XDR,

00:57:42 ◼   ► this one feels like, oh, this is a computer for people

00:57:45 ◼   ► who actually really need something

00:57:48 ◼   ► like extended dynamic range.

00:57:50 ◼   ► Like I can see exactly why they would put this

00:57:55 ◼   ► in this product, right?

00:57:56 ◼   ► It makes sense, this is the pro laptop.

00:57:58 ◼   ► This is how you differentiate the pro laptop

00:58:00 ◼   ► from your non pro laptop, makes sense to me.

00:58:03 ◼   ► - The performance though is bananas on this.

00:58:06 ◼   ► The 16 inch is two times faster in CPU

00:58:09 ◼   ► than the previous model, between two to four times

00:58:12 ◼   ► faster GPU than the previous model.

00:58:14 ◼   ► The 13 inch is 3.7% up to 3.7% faster CPU,

00:58:19 ◼   ► nine to 13 times faster GPU.

00:58:22 ◼   ► That is just wow.

00:58:25 ◼   ► - Yeah, I mean, all the things we said about chips,

00:58:27 ◼   ► that's what we're talking about here.

00:58:28 ◼   ► - Most powerful Mac notebooks ever, obviously.

00:58:31 ◼   ► - Yeah, absolutely.

00:58:32 ◼   ► This is those chips we just talked about.

00:58:34 ◼   ► There's a lot going on here.

00:58:37 ◼   ► Lot of ports too, lot of ports.

00:58:38 ◼   ► - Lot of ports. - Did you see?

00:58:39 ◼   ► - Yeah, that was one of the things I forgot to mention

00:58:41 ◼   ► with the M1 Macs and M1 Pro when we're talking about those

00:58:44 ◼   ► is they did say that it increases the amount of IO available

00:58:49 ◼   ► with these chips over the M1.

00:58:52 ◼   ► So they've got HDMI, what I really liked actually,

00:58:56 ◼   ► 'cause we've also not spoken about Touch Bar,

00:58:58 ◼   ► we'll come back to that in a second.

00:58:59 ◼   ► You know, Storussi said, "We're adding ports,

00:59:03 ◼   ► HDMI, three Thunderbolt 4, SD card, headphone jack,

00:59:08 ◼   ► MagSafe 3, which is a high power,

00:59:11 ◼   ► can still charge via the Thunderbolt ports as well."

00:59:15 ◼   ► That's a lot of ports, man.

00:59:17 ◼   ► - Yeah, and it's what people wanted, right?

00:59:21 ◼   ► Like there is this whole sense here that this is Apple

00:59:25 ◼   ► taking all the criticism that it's been given

00:59:27 ◼   ► for the last five years essentially on its laptops

00:59:30 ◼   ► and saying, "Okay, we hear you."

00:59:31 ◼   ► This seems like it's the abandonment

00:59:33 ◼   ► of the less is more philosophy when it comes to Pro laptops

00:59:38 ◼   ► that they actually need to do work.

00:59:39 ◼   ► This seems like it's the laptop version essentially

00:59:43 ◼   ► of what happened when they said,

00:59:44 ◼   ► "All right, we're gonna make a new Mac Pro

00:59:46 ◼   ► because we understand what you care about."

00:59:48 ◼   ► And so that's why you see an SD card slot

00:59:51 ◼   ► and that's why you see HDMI.

00:59:54 ◼   ► And like HDMI, I know a lot of people aren't gonna use it,

00:59:58 ◼   ► but like HDMI is the thing where you walk

01:00:00 ◼   ► into any conference room and you've gotta have

01:00:03 ◼   ► your dongle with you because you need to adapt

01:00:05 ◼   ► to whatever that is.

01:00:06 ◼   ► Like HDMI is the standard.

01:00:08 ◼   ► Every monitor in every conference room probably has,

01:00:11 ◼   ► or at least has an option of HDMI.

01:00:12 ◼   ► You're gonna be able to get to HDMI.

01:00:14 ◼   ► There will be an HDMI cable connected

01:00:17 ◼   ► to that device probably.

01:00:18 ◼   ► Like it's, I think it absolutely is a port

01:00:23 ◼   ► that needs to exist on a laptop.

01:00:24 ◼   ► And so here it is.

01:00:26 ◼   ► And then the SD card, again,

01:00:30 ◼   ► we've talked about this for years now,

01:00:31 ◼   ► but like it's not for everybody,

01:00:33 ◼   ► but there are lots of workflows

01:00:35 ◼   ► where you've got a device somewhere

01:00:36 ◼   ► that's recording onto an SD card

01:00:38 ◼   ► and you wanna get it off.

01:00:39 ◼   ► And you could attach that device via USB or something,

01:00:43 ◼   ► or maybe there's a wireless transfer,

01:00:45 ◼   ► but you know what's even easier and faster

01:00:47 ◼   ► is just to stick in the card and to your computer

01:00:50 ◼   ► and have it work.

01:00:51 ◼   ► And so this gets for all media professionals

01:00:55 ◼   ► who've got, whether it's photos or audio or video,

01:00:57 ◼   ► loaded on a card, they can just jam that card

01:00:59 ◼   ► into the laptop and pull that stuff off fast.

01:01:01 ◼   ► That is easier, no dongle required.

01:01:04 ◼   ► It's good.

01:01:05 ◼   ► - I saw someone on Twitter said this today, I think like,

01:01:07 ◼   ► and it's not really something I considered,

01:01:08 ◼   ► but an SD card slot also allows you to expand the storage

01:01:12 ◼   ► available on your laptop if you need that at a point.

01:01:15 ◼   ► - I suppose that's true, right?

01:01:16 ◼   ► - Right.

01:01:17 ◼   ► - It's not gonna be as fast.

01:01:18 ◼   ► - Yeah, but it's available to you.

01:01:21 ◼   ► Like if all you just need is, you have a one terabyte SSD,

01:01:25 ◼   ► but you need two terabytes for something,

01:01:28 ◼   ► well, you get a one terabyte SD card,

01:01:29 ◼   ► which is I believe is possible.

01:01:31 ◼   ► And now you have two terabytes if you wanted it.

01:01:33 ◼   ► I mean, it's not as, it's just not as fast,

01:01:36 ◼   ► not as maybe as easy to back up,

01:01:38 ◼   ► but it's expandable storage.

01:01:39 ◼   ► I never really considered that.

01:01:41 ◼   ► In my mind, the SD card slot is always just like,

01:01:43 ◼   ► hey, I took some photos,

01:01:45 ◼   ► but there is the possibility there of just

01:01:48 ◼   ► having it available to you at all times.

01:01:52 ◼   ► You know, if not necessarily critical stuff stuff,

01:01:55 ◼   ► you got to back up of course,

01:01:56 ◼   ► but that's something that's there

01:01:58 ◼   ► that couldn't have been otherwise.

01:01:59 ◼   ► We just thought that was kind of a cool usage for it.

01:02:03 ◼   ► So Touch Bar, they literally said the Touch Bar is gone.

01:02:07 ◼   ► I could not believe that.

01:02:08 ◼   ► - They did, they did.

01:02:09 ◼   ► They replaced the Touch Bar with this full height,

01:02:13 ◼   ► which is interesting.

01:02:13 ◼   ► They haven't had that in a long time.

01:02:15 ◼   ► They likened it.

01:02:16 ◼   ► I thought there was again, a little bit of a misdirection

01:02:18 ◼   ► where they talked about how

01:02:20 ◼   ► people really like this keyboard we made.

01:02:22 ◼   ► So we're going to do it like that.

01:02:24 ◼   ► But then they did say,

01:02:25 ◼   ► replacing the Touch Bar with this full height F key thing

01:02:30 ◼   ► that they're doing in an anodized black

01:02:33 ◼   ► kind of keyboard well.

01:02:34 ◼   ► So it's like a black rectangle with the black keys in it.

01:02:39 ◼   ► - It looks like a black,

01:02:41 ◼   ► just a black magic keyboard on top of a laptop.

01:02:45 ◼   ► Which is interesting.

01:02:46 ◼   ► And they said about the,

01:02:48 ◼   ► and they've got it on the website too,

01:02:49 ◼   ► with the tactile feel of mechanical keys that pros love.

01:02:53 ◼   ► Well, Apple, let me,

01:02:55 ◼   ► - Whatever.

01:02:55 ◼   ► - Let me talk to you.

01:02:56 ◼   ► (laughing)

01:02:57 ◼   ► Let me talk to you about that.

01:02:58 ◼   ► I mean, like technically sure,

01:03:00 ◼   ► but I mean, I have some nicer feeling keyboards

01:03:01 ◼   ► if you'd like to see those too.

01:03:03 ◼   ► - Yeah, but again, they're not like,

01:03:05 ◼   ► it's not the butterfly keyboard.

01:03:06 ◼   ► They're just sort of saying, look,

01:03:08 ◼   ► we know it's the actually good keyboard

01:03:10 ◼   ► that people are going to use.

01:03:11 ◼   ► - And the touch ID button is a key.

01:03:13 ◼   ► It's like, it's an actual key on the keyboard.

01:03:16 ◼   ► - Yeah, it's just, it's what we've seen before.

01:03:19 ◼   ► And, but you remove the touch bar and this is what you get.

01:03:22 ◼   ► I think it's all fine.

01:03:24 ◼   ► RIP to the touch bar.

01:03:26 ◼   ► Everybody out there who liked the touch bar.

01:03:27 ◼   ► It's still on that low end model for now,

01:03:29 ◼   ► but come on, it's not going to be there for very long.

01:03:31 ◼   ► The next time they rev it, it'll be gone there too.

01:03:33 ◼   ► It was an experiment that is, was interesting,

01:03:37 ◼   ► but the bottom line is it was an interesting experiment

01:03:41 ◼   ► that needed some work and they never did the work.

01:03:44 ◼   ► So either they decided it was dead on arrival

01:03:47 ◼   ► or they rapidly discovered that it was dead,

01:03:52 ◼   ► but they shipped it and then it sat there for several years.

01:03:56 ◼   ► But the fact, and again,

01:03:58 ◼   ► if you've got something out of the touch bar, that's great.

01:04:00 ◼   ► But all I have to do is point you to the fact

01:04:02 ◼   ► that they never improved it in any substantial way

01:04:07 ◼   ► across multiple OS revisions.

01:04:09 ◼   ► Like they never, even when it was new-ish,

01:04:13 ◼   ► they didn't ever really add anything to it.

01:04:16 ◼   ► And all the stuff that you could do that was interesting

01:04:18 ◼   ► with it was via third sort of hacky third party software.

01:04:21 ◼   ► And that's, that was the truest sign.

01:04:24 ◼   ► And it's like, did that kill it?

01:04:26 ◼   ► Or was that just a sign that it was dead?

01:04:28 ◼   ► I think it's probably the latter that within Apple,

01:04:31 ◼   ► very quickly, there was no support to do any extra work

01:04:34 ◼   ► on touch bar.

01:04:34 ◼   ► And so it was going to go away.

01:04:36 ◼   ► - And in a sign of true 2021 Apple,

01:04:40 ◼   ► these laptops are in most dimensions,

01:04:42 ◼   ► bigger and heavier than the ones they replace.

01:04:44 ◼   ► - Yeah.

01:04:45 ◼   ► - Not by a lot, but they are bigger and heavier

01:04:48 ◼   ► than the ones they replaced.

01:04:49 ◼   ► And this is probably due to the screen.

01:04:52 ◼   ► And they were talking about, they've done a lot of work

01:04:55 ◼   ► to really make the thermals work for this machine.

01:04:59 ◼   ► You know, I think this is like 50% better capacity

01:05:02 ◼   ► for airflow and they really don't want the fans

01:05:06 ◼   ► ever to come on, but when they do, they want it to be,

01:05:08 ◼   ► you know, it's going to work great.

01:05:10 ◼   ► I think Apple's, you know, rightly so,

01:05:12 ◼   ► scared itself with some thermal stuff in the past,

01:05:15 ◼   ► doesn't want to be in that realm again.

01:05:18 ◼   ► So they've done something about it

01:05:21 ◼   ► and they've designed these laptops

01:05:23 ◼   ► to really do a good job of it.

01:05:25 ◼   ► - Yeah. And that's fine.

01:05:28 ◼   ► Like the battery is weight, right?

01:05:31 ◼   ► That's part of the trade off there.

01:05:33 ◼   ► And they, I mean, let's talk about the battery for a second.

01:05:37 ◼   ► The battery life, I, so listeners to Upgrade Plus

01:05:41 ◼   ► will have heard among our rejected items

01:05:44 ◼   ► that we could have picked in the draft last week,

01:05:46 ◼   ► was one that I put in there that I thought

01:05:48 ◼   ► had a chance of happening, but I didn't pick it.

01:05:50 ◼   ► So obviously not that strong a chance,

01:05:52 ◼   ► which was a claim of 20 or more hours of battery life

01:05:57 ◼   ► for something is made.

01:06:00 ◼   ► And I laughed and laughed when they pointed out

01:06:03 ◼   ► that the 16 inch model has 21 hours of video playback.

01:06:06 ◼   ► And on their website, they've got a 20 plus at some point.

01:06:09 ◼   ► It's like as much as 20 plus hours of battery life,

01:06:13 ◼   ► there it is.

01:06:14 ◼   ► But you can see that when you've got big beefy laptops

01:06:17 ◼   ► that are also, you know, they've got battery life

01:06:21 ◼   ► and the power to energy ratio is good.

01:06:26 ◼   ► And then you do things like have the, you know,

01:06:29 ◼   ► video codex and put those in the chips

01:06:33 ◼   ► so you can make a video playback test.

01:06:35 ◼   ► That's super just like with the iPhones.

01:06:37 ◼   ► That's super good because it's just doing it all on the chip

01:06:41 ◼   ► and that's power consumption wise much lower.

01:06:44 ◼   ► And so you can fit it in there.

01:06:46 ◼   ► - And the fast charge, did you see that fast charge

01:06:48 ◼   ► 50% in 30 minutes?

01:06:50 ◼   ► - In 30 minutes too.

01:06:50 ◼   ► Yeah, these are big battery stories

01:06:52 ◼   ► and that I think will hit a lot of pros,

01:06:55 ◼   ► especially developers that they had a four times

01:06:59 ◼   ► as many code compiles on a single charge in Xcode,

01:07:03 ◼   ► which I thought a nice little shout out

01:07:05 ◼   ► to the developers out there.

01:07:06 ◼   ► So we'll see in regular use, but it's a Apple Silicon Mac.

01:07:10 ◼   ► So I think we all suspected it would have dramatically

01:07:15 ◼   ► better battery life and it seems to.

01:07:19 ◼   ► So that's fantastic.

01:07:20 ◼   ► And we'll just have to see, you know,

01:07:22 ◼   ► it's all down to the details because battery life

01:07:23 ◼   ► is something that really, you know,

01:07:25 ◼   ► you encounter in the real world

01:07:27 ◼   ► and tests are not the real world.

01:07:28 ◼   ► So we're gonna have to, you know,

01:07:29 ◼   ► people are gonna take this and use it on battery

01:07:32 ◼   ► and see what happens and we're gonna hear those stories,

01:07:34 ◼   ► but it's looking really good.

01:07:37 ◼   ► - There are three power adapters that can be included

01:07:41 ◼   ► depending on the chip that you got.

01:07:44 ◼   ► There's a 67 watt, a 96 watt and a 140 watt.

01:07:49 ◼   ► So there's the 14 gets you a 67 or 96,

01:07:54 ◼   ► depending on what your CPU count is.

01:07:58 ◼   ► And then the 16 inch just gets a 140 watt.

01:08:01 ◼   ► - The big one.

01:08:01 ◼   ► - The 16 inch has a 100 watt hour battery

01:08:05 ◼   ► and the 14 has a 70 watt hour battery.

01:08:07 ◼   ► - There's a lot, you know, they're pro laptops.

01:08:10 ◼   ► There's a lot going on here, but that's all.

01:08:12 ◼   ► Also another example of why having MagSafe in a cable

01:08:17 ◼   ► is a simplification because the cable is the cable

01:08:20 ◼   ► and then it's just the matter of what the USB-C adapter is

01:08:24 ◼   ► that's providing it with power.

01:08:26 ◼   ► And like, I wanna stop for a second

01:08:28 ◼   ► and talk about MagSafe actually, because like MagSafe 3,

01:08:31 ◼   ► first off, they did call it MagSafe.

01:08:32 ◼   ► And I think that wasn't a certainty

01:08:34 ◼   ► just because they did take that name

01:08:36 ◼   ► and use it for the iPhone, but here it is too.

01:08:38 ◼   ► And they're acknowledging that there was a MagSafe 2

01:08:40 ◼   ► and this is a MagSafe 3.

01:08:42 ◼   ► And I wanna think about how MagSafe was a victim of USB-C,

01:08:45 ◼   ► basically that Apple said at some point,

01:08:47 ◼   ► well, we wanna do USB-C charging.

01:08:49 ◼   ► And so MagSafe is gonna go away

01:08:50 ◼   ► and now you're gonna have to plug these things in,

01:08:52 ◼   ► which seemed weird, right?

01:08:53 ◼   ► Because Apple had been extolling the virtues

01:08:56 ◼   ► of the magnetic connection, saving your laptop

01:09:00 ◼   ► from getting knocked off the table for years.

01:09:02 ◼   ► And then in like 2016, they basically said,

01:09:06 ◼   ► well, forget about that, you just plug it in now.

01:09:09 ◼   ► And it always seemed a little bit strange

01:09:11 ◼   ► that they just kind of abandoned it,

01:09:13 ◼   ► whether they did it for technical reasons

01:09:16 ◼   ► or whether they did it for aesthetic reasons, I don't know.

01:09:22 ◼   ► I'm very happy to have it back.

01:09:24 ◼   ► And I know I've said this before, but I just, I'm doing,

01:09:27 ◼   ► actually it's recommended by John Syracuse,

01:09:29 ◼   ► so he's doing it too.

01:09:30 ◼   ► Like I have a USB-C thing that plugs into one of the ports

01:09:34 ◼   ► on my MacBook Air that is MagSafe essentially,

01:09:37 ◼   ► and has a magnet cable that I use to charge it

01:09:40 ◼   ► because even on a USB-C laptop,

01:09:43 ◼   ► I wanted MagSafe essentially.

01:09:45 ◼   ► So I'm very happy that MagSafe 3 is here.

01:09:47 ◼   ► I imagine that in a year,

01:09:50 ◼   ► it will be on every single Apple laptop

01:09:52 ◼   ► that this is going to come back.

01:09:54 ◼   ► I'm also very happy that USB-C charging is also supported

01:09:59 ◼   ► direct in all those cables or in all those ports.

01:10:02 ◼   ► And that's for something we mentioned last week as well,

01:10:05 ◼   ► which is sometimes you got like a hub or a monitor,

01:10:10 ◼   ► and it needs a direct USB-C or Thunderbolt connection

01:10:15 ◼   ► in order to do its job.

01:10:17 ◼   ► And you want the one plug thing.

01:10:19 ◼   ► And the last thing you want is to have to plug in your

01:10:20 ◼   ► laptop with the one plug and then also do MagSafe

01:10:24 ◼   ► because you know USB-C can do power.

01:10:26 ◼   ► So now you can do MagSafe if you want to,

01:10:29 ◼   ► but if you've got that hub lifestyle, it's fine.

01:10:33 ◼   ► It will still work.

01:10:34 ◼   ► They're not making that broken by adding in MagSafe.

01:10:38 ◼   ► And I think that's great too.

01:10:40 ◼   ► They did their audio thing again, Myke.

01:10:42 ◼   ► You and I have been talking about this

01:10:43 ◼   ► since they've been this next generation,

01:10:45 ◼   ► starting with that 16 inch that they did in the fall of 19.

01:10:49 ◼   ► They've been talking about their studio quality mics,

01:10:51 ◼   ► which are apparently better with a 60% lower noise floor.

01:10:54 ◼   ► So now you can record things that are happening down

01:10:56 ◼   ► at your shoes, I guess, lower the floor, right?

01:10:59 ◼   ► Is that how that works?

01:11:00 ◼   ► - No, that's a technical term.

01:11:01 ◼   ► - Yeah, oh, is it?

01:11:03 ◼   ► Okay, it's not about like the height at which you record?

01:11:05 ◼   ► - No, that's the technical term.

01:11:06 ◼   ► It's about not picking up the sound of your shoes.

01:11:09 ◼   ► - Your shoes on the noise floor, I see.

01:11:11 ◼   ► - We're professionals, you must take what we're saying.

01:11:13 ◼   ► - You should have a quiet floor, not a noise floor.

01:11:16 ◼   ► That was your mistake is don't have your floor be noisy.

01:11:18 ◼   ► - 60% lower noise floors by adding a rug.

01:11:21 ◼   ► They basically added a virtual rug to the microphone.

01:11:24 ◼   ► - So we'll see how these are.

01:11:26 ◼   ► I am, I think Apple calling them studio quality

01:11:31 ◼   ► is kind of ridiculous.

01:11:32 ◼   ► I guess it depends on what studio you're in.

01:11:34 ◼   ► They don't sound that great

01:11:36 ◼   ► unless you're right up against them,

01:11:37 ◼   ► but they say that it's better.

01:11:39 ◼   ► And then they also said they seem to have devoted

01:11:41 ◼   ► a large portion of the space of the laptop

01:11:45 ◼   ► to the four woofers and two tweeters

01:11:48 ◼   ► in the six speaker sound system

01:11:50 ◼   ► that also supports spatial audio with 80% more bass.

01:11:53 ◼   ► You know, we'll have to hear it to see.

01:11:56 ◼   ► It is an interesting choice.

01:11:59 ◼   ► I assume they talked to pro customers

01:12:01 ◼   ► about the importance of getting good audio

01:12:03 ◼   ► out of their laptops.

01:12:04 ◼   ► I would think that most pro customers

01:12:06 ◼   ► would probably use headphones, but I don't know.

01:12:09 ◼   ► I mean, Apple seems to have taken a lot of pride

01:12:11 ◼   ► in upgrading the sound system on all of their devices.

01:12:15 ◼   ► And so I'm not surprised to see that here.

01:12:18 ◼   ► - I'm really excited about these,

01:12:19 ◼   ► but they get really expensive, Jason.

01:12:22 ◼   ► Have you poked around?

01:12:24 ◼   ► So they start, starts at $19.99 for the 14 inch,

01:12:27 ◼   ► $24.99 for the 16 inch.

01:12:29 ◼   ► - Right, so it's more expensive even at the base price

01:12:31 ◼   ► than the old 13 inch high-end was.

01:12:34 ◼   ► And then it just goes up from there.

01:12:37 ◼   ► - And these things get up to like three, 4,000, 6,000.

01:12:41 ◼   ► - Pretty easily.

01:12:43 ◼   ► - Yeah. - Pretty easily.

01:12:45 ◼   ► - It's not hard.

01:12:46 ◼   ► It's not hard to take a 64 gig with the max chip

01:12:51 ◼   ► and let's put eight terabytes of storage in there.

01:12:56 ◼   ► That'll gets me to six grand.

01:12:57 ◼   ► Even with two terabytes, that's 4,200, one terabyte.

01:13:03 ◼   ► It's 38.99.

01:13:04 ◼   ► Take it back down to 32, it's 34.99.

01:13:06 ◼   ► But like that's, yeah, these start high

01:13:11 ◼   ► and then go up from there.

01:13:13 ◼   ► - Yeah, start high, go higher.

01:13:14 ◼   ► - Yeah, but if you look at the power, you're like, okay.

01:13:16 ◼   ► I mean, it sort of makes sense

01:13:18 ◼   ► in terms of what power is involved and the specs involved,

01:13:21 ◼   ► but it is a very classic kind of Apple thing.

01:13:24 ◼   ► And the fact that they moved the base price up even so

01:13:29 ◼   ► is also kind of interesting, right?

01:13:30 ◼   ► Like these are pro laptops. - I'm not surprised though.

01:13:32 ◼   ► I'm not surprised that the base price has gone up

01:13:34 ◼   ► because there's more in it, you know,

01:13:37 ◼   ► like the screens and all that kind of stuff.

01:13:40 ◼   ► It is better technology.

01:13:42 ◼   ► And they're keeping some of the older ones around, right?

01:13:46 ◼   ► I don't think the 16, the 16 is just more expensive now,

01:13:48 ◼   ► but I think if you want a 16 inch laptop,

01:13:51 ◼   ► you're probably happy to pay what Apple will charge you

01:13:53 ◼   ► because you want a 16 inch laptop, right?

01:13:56 ◼   ► Like it's already a niche thing.

01:13:58 ◼   ► It's kind of like, yeah, I'll get it.

01:13:59 ◼   ► The 14 is more expensive than the 13,

01:14:01 ◼   ► but the 13 is still there for the time being.

01:14:04 ◼   ► - Yeah, that's a, I mean, maybe a problem to solve later,

01:14:08 ◼   ► but I look at that 13 inch M1 MacBook Pro and I think,

01:14:12 ◼   ► what are you?

01:14:13 ◼   ► Why are you here?

01:14:15 ◼   ► And if I had to guess- - Well, let me tell you,

01:14:16 ◼   ► Jason, it's a fantastic laptop, right?

01:14:18 ◼   ► Like I just wanna say, like I've been using one for a year

01:14:21 ◼   ► and it's just a superb computer, but yes,

01:14:25 ◼   ► it is now easy to look at and be like,

01:14:28 ◼   ► shouldn't you just be the MacBook Air?

01:14:30 ◼   ► Like, is this just for touch bar lovers?

01:14:32 ◼   ► Like, yeah, I understand what you mean.

01:14:34 ◼   ► - I don't know where they're going

01:14:36 ◼   ► and I know that it gives them a low price

01:14:39 ◼   ► to get into MacBook Pro,

01:14:40 ◼   ► but is it a MacBook Pro as it's now defined?

01:14:43 ◼   ► Like it doesn't have the screen, it has the touch bar,

01:14:47 ◼   ► it doesn't have the ports, it doesn't have MagSafe.

01:14:49 ◼   ► It's like this poor product has been,

01:14:52 ◼   ► ever since it was the MacBook escape back in the day,

01:14:55 ◼   ► this poor in between MacBook Pro has been a weird product

01:15:00 ◼   ► and I hope that the next time it gets revised,

01:15:03 ◼   ► it turns into something different.

01:15:07 ◼   ► I'm not quite sure what that is.

01:15:09 ◼   ► Is there a place for a, maybe just call it a MacBook

01:15:13 ◼   ► at 1299 that's a little more modern than this one,

01:15:18 ◼   ► but not quite up to the Pro?

01:15:20 ◼   ► It just, my problem with it primarily at this point

01:15:24 ◼   ► is that these new 14 and 16 inch MacBook Pros

01:15:27 ◼   ► have defined what the MacBook Pro is

01:15:29 ◼   ► and this, even though it's got an M1 in it,

01:15:31 ◼   ► it feels otherwise like a escapee

01:15:35 ◼   ► from the previous generation of MacBook Pro

01:15:38 ◼   ► and I wonder where they're gonna go with it

01:15:40 ◼   ► because what you don't wanna do, I would argue,

01:15:42 ◼   ► is pack, like the display is what it is.

01:15:46 ◼   ► That's one of the ways you save money.

01:15:47 ◼   ► You're not gonna pack the new display in there.

01:15:49 ◼   ► That's the 14.

01:15:50 ◼   ► Maybe you could put an M1 Pro chip in it.

01:15:54 ◼   ► Maybe you can't, I don't know,

01:15:56 ◼   ► but you don't wanna raise the price too much.

01:15:58 ◼   ► You don't wanna make it 15 or 1499

01:16:02 ◼   ► because they wanna hold down the low end.

01:16:04 ◼   ► So I just, I'm curious what they're gonna do there

01:16:06 ◼   ► because that product continues to feel like a weird outlier

01:16:11 ◼   ► that doesn't belong in either camp

01:16:13 ◼   ► and I don't know what they're gonna do,

01:16:15 ◼   ► but it does continue to exist

01:16:17 ◼   ► and if you need a touch bar, there it is.

01:16:20 ◼   ► - Yeah, it's there for you.

01:16:22 ◼   ► So these Macs, I think quite surprisingly,

01:16:26 ◼   ► you can order them right now

01:16:28 ◼   ► and they start shipping next week.

01:16:30 ◼   ► - Yeah, that's it. - That was a surprise?

01:16:32 ◼   ► Surprise?

01:16:33 ◼   ► - That was the most optimistic.

01:16:36 ◼   ► You and I talked about it.

01:16:37 ◼   ► Like, is it gonna be October or November?

01:16:40 ◼   ► And the answer is October.

01:16:41 ◼   ► They're gonna hit October 29th.

01:16:43 ◼   ► And so they obviously by all these stories were delayed,

01:16:48 ◼   ► but when it came time to announce them,

01:16:52 ◼   ► it was Apple knowing that they have them now

01:16:53 ◼   ► and they can ship them.

01:16:55 ◼   ► So, and that macOS Monterey is going to wrap up

01:16:57 ◼   ► and they're gonna push it all out the door next week.

01:17:01 ◼   ► - Although of course, if you're hearing this,

01:17:04 ◼   ► it's too late for next week.

01:17:05 ◼   ► - Oh yeah, because everybody's already ordered them.

01:17:07 ◼   ► - Yes, they've been ordered.

01:17:08 ◼   ► - If you haven't ordered them yet, yes, I'm sure.

01:17:10 ◼   ► There may be some at your local Apple store

01:17:12 ◼   ► you should check on launch day and go in there.

01:17:15 ◼   ► - I ordered one, Jason.

01:17:16 ◼   ► - Did you now?

01:17:17 ◼   ► Did you now?

01:17:18 ◼   ► Is your wallet feeling a little bit lighter today?

01:17:22 ◼   ► - Quite a lot a bit lighter, Jason.

01:17:23 ◼   ► I'm not gonna lie to you, my friend,

01:17:25 ◼   ► it's a very expensive computer.

01:17:26 ◼   ► - What I'm asking is what's in your wallet?

01:17:28 ◼   ► And the answer is not as much as it used to be.

01:17:30 ◼   ► - You wanna know what I got?

01:17:31 ◼   ► - Yeah, yeah.

01:17:32 ◼   ► - 14 inch MacBook Pro in space gray.

01:17:35 ◼   ► I realize now that I didn't even think to choose a color,

01:17:40 ◼   ► but space gray is what I would have gone with.

01:17:42 ◼   ► I got the Apple M1.

01:17:44 ◼   ► - You get very distracted when you're buying these things.

01:17:46 ◼   ► - Because I have such a limited space of time.

01:17:48 ◼   ► Like you were waiting for me, right?

01:17:50 ◼   ► And it's like, if I wanna get my order in,

01:17:52 ◼   ► I gotta get it in fast.

01:17:54 ◼   ► I went with the Mac CPU, what the system on a chip.

01:17:57 ◼   ► So 10 core CPU, I went with the 24 course GPU option.

01:18:01 ◼   ► I don't need more than that.

01:18:03 ◼   ► 64 gigabytes of memory, just to see.

01:18:07 ◼   ► Two terabytes of SSD storage.

01:18:10 ◼   ► I got one terabyte on my current MacBook Pro

01:18:13 ◼   ► and I wished I wouldn't have done that.

01:18:17 ◼   ► Yeah, and that's it.

01:18:18 ◼   ► So that was very expensive.

01:18:20 ◼   ► - 38.99 in dollars.

01:18:22 ◼   ► - Yep, it's 37.99 in pounds.

01:18:24 ◼   ► I don't wanna know what the conversion is

01:18:26 ◼   ► for that in dollars.

01:18:28 ◼   ► So I have a MacBook Pro that I'm gonna be selling

01:18:31 ◼   ► to help fund it.

01:18:32 ◼   ► But my MacBook Pro is my main machine now

01:18:36 ◼   ► and has been for the last year or so.

01:18:39 ◼   ► And I'm especially looking at this machine

01:18:43 ◼   ► as travel is starting to become a thing again

01:18:45 ◼   ► in my not too distant future.

01:18:47 ◼   ► And me and that thing are gonna get on real fine.

01:18:51 ◼   ► And honestly, I really wished Apple would just release

01:18:54 ◼   ► a frigging display because that machine,

01:18:57 ◼   ► like this machine is gonna be so much more powerful

01:19:00 ◼   ► than my iMac.

01:19:02 ◼   ► Like I just wish they would release a display

01:19:04 ◼   ► and then I could just use it.

01:19:06 ◼   ► - That isn't a $5,000 display, yeah.

01:19:08 ◼   ► - Right, just give me a display

01:19:10 ◼   ► and then me and this MacBook Pro,

01:19:12 ◼   ► we could just do everything together.

01:19:13 ◼   ► We'll be the best of friends, you know?

01:19:16 ◼   ► So overall, this is pretty great, man.

01:19:20 ◼   ► This is pretty great, right?

01:19:22 ◼   ► - It's pretty good.

01:19:23 ◼   ► Hanging out there, I know we talked about the chips earlier.

01:19:26 ◼   ► I think I would expect that at some point

01:19:29 ◼   ► in the next few months, we'll see some other products

01:19:32 ◼   ► with these chips.

01:19:33 ◼   ► I really think that there's a possibility

01:19:37 ◼   ► that 24-inch iMac will get an M1 Pro option,

01:19:41 ◼   ► but it may wait until they have a larger iMac

01:19:46 ◼   ► so that they can do those at the same time, right?

01:19:49 ◼   ► - I think so, I think it's iMac Pro.

01:19:50 ◼   ► - Like basically, I think the argument would be,

01:19:53 ◼   ► I don't wanna tempt people into buying this small iMac

01:19:57 ◼   ► with the Pro chip when I know as if I'm Apple

01:20:01 ◼   ► that there's the bigger iMac coming, I might hold off,

01:20:04 ◼   ► but it's right there as is the Mac Mini, honestly.

01:20:08 ◼   ► Like the Mac Mini, it seems like they could do that

01:20:12 ◼   ► fairly simply with an announcement

01:20:14 ◼   ► that they're gonna put the M1 Pro as an option

01:20:18 ◼   ► in the Mac Mini with more ports,

01:20:20 ◼   ► and that doesn't require an event for them to do that.

01:20:22 ◼   ► They could do that at any time.

01:20:24 ◼   ► And I imagine they will do that at some point, event or not.

01:20:29 ◼   ► Maybe they hold all this off

01:20:30 ◼   ► and there's a Mac event in the spring

01:20:32 ◼   ► where there's a new iMac

01:20:33 ◼   ► and that there are other updates that happen then.

01:20:35 ◼   ► They could also just in the next few months,

01:20:36 ◼   ► just say, "Oh yes, here it is," in a press release,

01:20:40 ◼   ► and that would be fine.

01:20:41 ◼   ► But I'm excited by that because now you can see

01:20:43 ◼   ► it doesn't just stop at the M1.

01:20:45 ◼   ► And that's the, for me, I mean,

01:20:47 ◼   ► if you bought a MacBook Pro like Myke did,

01:20:49 ◼   ► then this is a big announcement because of the MacBook Pro.

01:20:53 ◼   ► For the rest of us, it's still a big day

01:20:55 ◼   ► because we now have a spread of Apple Silicon products

01:20:59 ◼   ► and we have a much better idea

01:21:01 ◼   ► of sort of where Apple is headed

01:21:02 ◼   ► with the rest of the Mac product line

01:21:04 ◼   ► during the rest of this transition.

01:21:06 ◼   ► And as somebody who is waiting anxiously for a big iMac,

01:21:12 ◼   ► like this is great news because now,

01:21:15 ◼   ► essentially I know what's gonna be in my next computer.

01:21:18 ◼   ► I know what chip is gonna be in it.

01:21:20 ◼   ► It's gonna be an M1 Pro or an M1 Max.

01:21:24 ◼   ► That's what's gonna be in my iMac.

01:21:26 ◼   ► Go to upgradeyourwardrobe.com

01:21:30 ◼   ► and you can find some wonderful upgrade merchandise.

01:21:33 ◼   ► You can get yourself the upgrade logo tee

01:21:35 ◼   ► or the upgrade hoodie.

01:21:37 ◼   ► Go to upgradeyourwardrobe.com and you can pick those up.

01:21:40 ◼   ► I'd like to thank our sponsors for this week's episode.

01:21:42 ◼   ► Things Set Up in Capital One.

01:21:45 ◼   ► And also thanks to everybody who supports the show directly.

01:21:48 ◼   ► You can go to upgrade, getupgradeplus.com,

01:21:50 ◼   ► go to getupgradeplus.com and you can sign up

01:21:53 ◼   ► and you'll get longer ad-free versions of the show.

01:21:56 ◼   ► I have no doubt Jason will have many more words

01:21:59 ◼   ► to write over at sixcolors.com in the upcoming days.

01:22:03 ◼   ► Especially with Monterey on the horizon.

01:22:06 ◼   ► - Man.

01:22:07 ◼   ► - I'm sure you're gonna be working hard.

01:22:08 ◼   ► - I got a lot of words already,

01:22:10 ◼   ► already socked away for that one.

01:22:11 ◼   ► I gotta finish up and it's gonna be a busy week.

01:22:14 ◼   ► Big week, good week.

01:22:15 ◼   ► Very excited. - Big week, good week.

01:22:16 ◼   ► - And let's hope, by the way,

01:22:18 ◼   ► that this is it for this year, but we'll see.

01:22:20 ◼   ► We'll see.

01:22:22 ◼   ► - Jason is @jasonl on Twitter.

01:22:23 ◼   ► I'm @imike, I-M-Y-K-E.

01:22:26 ◼   ► And we'll be back next week.

01:22:28 ◼   ► Until then, say goodbye Jason Snell.

01:22:30 ◼   ► - Goodbye Jason Snell.

01:22:31 ◼   ► (upbeat music)

01:22:34 ◼   ► [ Music ]