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362: He's Posting More Chickens!

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0:00:00[Music]

0:00:13From Relay FM, this is Upgrade, episode 362, and today's show is brought to you by Instabug,

0:00:20Privacy and DoorDash.

0:00:22My name is Myke Hurley and I'm joined by Jason Snow.

0:00:25Hello, Jason.

0:00:26Hey, is this Upgrade, the podcast that I listen to that I'm occasionally on?

0:00:31You're completely back now.

0:00:32Welcome back to the show.

0:00:34I am completely back.

0:00:35I guarantee that I will be on this whole episode and not disappear in the middle for a while.

0:00:39Probably.

0:00:40Probably.

0:00:41How would you know, right?

0:00:42You'd have to wait and see what happens when I put some real fun.

0:00:44I don't know.

0:00:45I don't know.

0:00:46#snowtalkquestion comes from Mark and Mark wants to know, "Do you use a screensaver on

0:00:51your Mac or do you just dim your screen?"

0:00:54Yeah, I use Arial like everyone else.

0:01:01It's fine.

0:01:02I like to see it.

0:01:03I like to see it on the Apple TV.

0:01:04I don't know why I use it.

0:01:05I don't know why I don't have some other screensaver or no screensaver.

0:01:09I just do.

0:01:10It's on for a very small amount of time.

0:01:13I've got some sort of window in between when it dims the screen entirely where the screensaver

0:01:18runs.

0:01:19My answer is, Mark, yes, I can tell you I do.

0:01:23Why I do, I don't know.

0:01:25I think it's more like a mistake than something else.

0:01:27I find no value on it.

0:01:29Arial is the one where it flies around and shows you the scenery, the international spaces.

0:01:34The Apple TV screensaver is the Arial screensaver.

0:01:37On your Mac?

0:01:38Yeah.

0:01:39Is this built in?

0:01:40Is it?

0:01:41Or did I maybe...

0:01:42I think you've got an app called Arial, A-E-R-I-A-L maybe, because they're not built into the Mac,

0:01:47the Apple TV screensavers.

0:01:49Maybe I downloaded a thing that lets you do the...

0:01:52I mean, I've got it.

0:01:53I've got Arial as my screensaver, and it's literally the Apple TV screensavers.

0:01:57Okay.

0:01:58I'm going to put in the show notes what I think you have, which is a...

0:02:02Oh, you're right.

0:02:03Yeah.

0:02:04So this is how little care I put in to my screensavers.

0:02:07A million years ago, there was a story about how you could get the Apple TV screensavers

0:02:11on your Mac, and I downloaded the thing and promptly forgot about it.

0:02:18So it's there.

0:02:19I'm not going to put in your Apple TV screensavers on it, but I'm going to invalidate this whole

0:02:21Snell Talk question now by changing it to something else maybe.

0:02:25Okay.

0:02:26Or not.

0:02:27I did Arabesque for a while, which is like all the weird patterns.

0:02:30And of course, back in the day, Flurry was the classic.

0:02:33But really, it doesn't matter.

0:02:36I don't see it very often.

0:02:38And then my screen blanks after a short amount of time.

0:02:41So I've got show screensaver set to 30 minutes, and I've got turn display off to an hour.

0:02:48So for half an hour, if I step away, which I'm very rarely gone, but yeah, I am gone

0:02:53sometimes for an hour, that half an hour, it will play the aerial screensaver.

0:03:00In Monterey, I can do that cute little hello screensaver.

0:03:04Is that in Monterey?

0:03:05I think so, yeah.

0:03:07Because I have it set...

0:03:08I have that one, the hello screensaver on my iMac set after 20 minutes.

0:03:14And that is the color match screensaver that comes with the new iMacs.

0:03:21So I have that.

0:03:22I have that set for 20 minutes.

0:03:23I never otherwise would have a screensaver, but I really like this screensaver.

0:03:28And it comes as default on these Macs with the color match one that you're using.

0:03:33And it fills me with joy whenever I see it.

0:03:35So I do have that on there.

0:03:37So while we're talking about screensavers, and I used to be a big fan, I was on the screensaver

0:03:44beat briefly at Mac User when I started there.

0:03:46I wrote about After Dark and all of that back in the day, Flying Toasters, all those things.

0:03:50I even judged, they had a contest for like, people wrote screensavers and the After Dark

0:03:56people had a whole contest of like, what were the best submitted screensavers.

0:04:00And I was a judge in that.

0:04:02Things were really different back then, weren't they, Jason?

0:04:04It was a wild time.

0:04:07People were very excited about screensavers.

0:04:09And then there was underwear, which was the screensaver that ran on your desktop while

0:04:13you worked.

0:04:14So stuff happened on your desktop while you worked, which was a pretty wild thing.

0:04:19But the screensaver, my favorite screensaver of all time, and I used it for a very long

0:04:23time, it doesn't work anymore as far as I can tell.

0:04:27And I liked it because it was funny and because it also made a statement about bad network

0:04:32security.

0:04:33It was a screensaver called Surveillance Saver.

0:04:36And basically what Surveillance Saver did is there were whole networks of webcams in, and

0:04:43this is in the, I'd say early 2000s, where they're internet connected security cameras.

0:04:50And if you didn't change the default password, anybody could see what was on the camera.

0:04:58And Surveillance Saver had a catalog of all of them and would just take you to random

0:05:03security cameras every 20 seconds, it would flip to a different one.

0:05:08And first off, that's hilarious.

0:05:11Like don't do that.

0:05:12But the thing that I loved about it is that I think in the end, its list wasn't that large.

0:05:17And so you'd get favorites.

0:05:19And there was this bar in somewhere in Russia.

0:05:23And I loved that camera so much because you're flipping, you're like, oh, we're in the bar.

0:05:29And it would be like these Russian guys, like with their heads down on the bar, like passed

0:05:35out, or maybe they're active and they're moving to the music and you never know what you're

0:05:40going to get.

0:05:41There was also a lot of like a corridor or a dumpster outside some building that was

0:05:47also, I thought very, very funny.

0:05:50But anyway, Surveillance Saver, that was from a different time.

0:05:53Although we still live in an age where people have the default password for things.

0:05:56So it's not great.

0:05:58It's not great.

0:05:59Sometimes you truly never know where a Snell Talk question is going to take you.

0:06:04It's true.

0:06:05You never do.

0:06:06It could take you into the flying toasters for all we know.

0:06:08If you would like to send in a question to help us open an episode of the show, just

0:06:12send in a tweet with the hashtag Snell Talk or use question mark Snell Talk in the RelayFM

0:06:17members discord.

0:06:19So Jason, let's do a bit of summer of fun here.

0:06:23You were gone last week.

0:06:24Where were you?

0:06:26Because was revealed, I think in the Upgrade Plus.

0:06:32And you never know when you're doing...

0:06:33So we recorded my portion of that episode last week, two weeks ago, right after we recorded

0:06:39episode 360, Upgrade 360, your high quality audio.

0:06:45We didn't even talk about that, right?

0:06:47Because we didn't know.

0:06:48We got several people who wrote in after we released our lossless edition and our incredibly

0:06:54low resolution edition.

0:06:55We had several people write in to say, "Oh man, the lossless edition, it sounds so much

0:07:01better.

0:07:02You should always do a lossless edition."

0:07:03And my response was, "I think probably what you're sensing is that you're listening to

0:07:07it like in a web browser instead of in Overcast with voice boost and smart speed turned on.

0:07:13And so it sounds different, not that it sounds better."

0:07:15Although there is at least one emailer who has insisted that it does sound better on

0:07:20his iPad speakers, which I find also a little bit hilarious that like, "Oh yes, really you

0:07:26have to use an iPad speaker for the true lossless audio experience."

0:07:31I don't know.

0:07:32Anyway, thank you to everybody who wrote in about our little ironic experiment.

0:07:36But after that-

0:07:37There was more people who downloaded those files than I was expecting.

0:07:41I kind of assumed it would be like a hundred people or something.

0:07:45I'm actually going to look right now.

0:07:46I haven't looked since like the first couple of days, but let me see what we've got here.

0:07:53It was kind of for each one of them, it was about 3000 people went and did that, which

0:07:58I think is kind of hilarious that many people decided to go and check out our weird and

0:08:04wonderful audio.

0:08:06And the low resolution one where it's like you're listening to it at the bottom of a

0:08:09swimming pool is amazing.

0:08:12It's so bad.

0:08:13It's terrible.

0:08:14That one's so bad.

0:08:15I was so pleased about just how bad it was.

0:08:19So anyway, after we were done with that episode, we recorded my portions of 361.

0:08:24We talked about streaming services and we did Snell Talk and we did Ask Upgrade.

0:08:28And then you, over the week, you recorded in the middle.

0:08:31But what's funny about that is that you're making promises about the future.

0:08:35So it's like, "Oh, Jason, where are you today?"

0:08:37I'm like, "Okay, on a beach in Hawaii, probably."

0:08:43And then we finished doing upgrade.

0:08:45And I literally, then I got in the car and drove to the airport.

0:08:47So that was my Monday two weeks ago.

0:08:51It turns out that on that following Monday, I was indeed at one point on a beach in Hawaii.

0:08:55So it all worked out.

0:08:59We did a family trip.

0:09:00My daughter was down from school for a few weeks after the school year let out.

0:09:05She's going to go back up to Oregon, but she's been down for a few weeks.

0:09:09And we went for 10 days to Maui, where you went on your honeymoon.

0:09:15We were in Kihei, which is the sort of sunny beach town part of Maui.

0:09:21And yeah, 10 days, I've always thought I very...

0:09:25Usually my vacations are not that long.

0:09:28And this is the point where somebody said, I think last week I saw a tweet went by that

0:09:33said, "You know you're listening to an American when they talk about a 10-day long vacation

0:09:38as being a long vacation."

0:09:40I'm like, yeah, it's true.

0:09:41It's true.

0:09:42I'm not denying it.

0:09:43But I always have felt like the 10 days is where you get that sort of, you're able to

0:09:49fully kind of unclench from your life and be there and let it kind of wash over you

0:09:57if it doesn't really matter.

0:09:59We're here for a while.

0:10:01And I was once again reminded that that's actually true.

0:10:04That after a week, it feels like we just got here and now we have to go.

0:10:07After 10 days, I would have, don't get me wrong, would have liked to stay longer, but

0:10:11it was also like, okay, we had a good time.

0:10:13That was really nice.

0:10:14And it was...

0:10:15And so 10 days, haven't done that in a while.

0:10:19I like Maui.

0:10:20We were there two years ago for what was essentially my daughter's graduation from high school trip,

0:10:27but she broke her foot while she was dancing in her dance class.

0:10:32And so that was our trip to Hawaii where we couldn't walk anywhere because she couldn't...

0:10:37She was in a boot, the ugly shoe, we called it.

0:10:41She was in the ugly shoe.

0:10:43And so we go to the beach, but she had the ugly shoe.

0:10:49So this was kind of like a replay of that because we had such a great time and we wanted

0:10:54to go back and also at this time she wouldn't have a broken foot.

0:10:57And we did have a great time.

0:10:59So I love Hawaii.

0:11:01It's my favorite.

0:11:02And I go there and I'm like, "Oh man, I built up Hawaii way too much."

0:11:06And it's not gonna... it's gonna disappoint me.

0:11:08And you know what?

0:11:09It never disappoints me.

0:11:10It really doesn't.

0:11:11It's warm and breezy.

0:11:12And going in the summer is a little bit weird because as a kid, my parents took me to Hawaii

0:11:16a couple of times, which is why I fell in love with Hawaii.

0:11:19But there, when you're leaving the cold and rainy, going to Hawaii is like, "Oh my God,

0:11:24this is so much better."

0:11:25But the truth is this time of year here where I live tends to be foggy and cool.

0:11:31So it was a treat to be in actual summery conditions for that 10 days.

0:11:37So it was really nice to be there and to get away and to not bring a keyboard.

0:11:44I didn't bring a laptop.

0:11:45I didn't bring my iPad keyboard.

0:11:47I didn't bring a microphone, podcast or tip.

0:11:49I didn't do that either.

0:11:51I didn't edit any podcasts while I was there.

0:11:54I posted a couple of links where I'm scrolling through Twitter and I saw something interesting

0:11:58because I do have a website and the first week I was there, Dan Morin was also on vacation.

0:12:05So it's like sixcolors.com was just abandoned for a week.

0:12:09So I prewrote an article the previous week that posted and Steven Hackett wrote his members

0:12:14only piece that week.

0:12:15And I posted a couple of links from there and it was enough to keep the fire burning

0:12:22while we were both gone.

0:12:24So I did that, but that was about it.

0:12:27It was what I said to Lauren is I'm not going to do anything that I really consider work,

0:12:33but posting a link to Six Colors, like that's not, that's nothing.

0:12:37It's not a problem.

0:12:39Those posts tend to be, that's as easy as doing a share button and it's like replying

0:12:43to a tweet.

0:12:44Like it's that level of difficulty.

0:12:47So that was pretty easy.

0:12:48So yeah, it was great.

0:12:49I would like to talk to you about your Instagram because I feel like you were punishing me

0:12:55for some reason.

0:12:56So I'll give you an example of what happened here.

0:13:00So just as we're finishing up our recording and I say to Jason, I'm really pleased for

0:13:06you.

0:13:07Have a great time.

0:13:08I can't wait to see some photos, right?

0:13:09Uh huh.

0:13:10And like, yeah, okay, great.

0:13:12So Jason goes on his trip and then a couple of days in he posts a picture of some chickens.

0:13:17Chickens and I'm like, all right, fine.

0:13:19I'm looking forward to the better pictures.

0:13:21The next day, more chickens.

0:13:24You are in one of the most beautiful places on earth.

0:13:27All I want is oceans and beaches and like mountains and you're just like two, especially

0:13:33one of them is like one of the, like you basically, I don't know what you did, like 10 times optical

0:13:38zoom on this chicken or something.

0:13:40Like why were you nagging me with chickens for three days?

0:13:44What was that?

0:13:45Well, one of the things that I like about Hawaii is, especially since the hurricane

0:13:51blew through on Kauai, but even on Maui, this is the case.

0:13:54There are loose chickens everywhere.

0:13:56They're everywhere.

0:13:57Like when you're eating outside and stuff, there's just chickens everywhere, especially

0:14:00in Kihei.

0:14:01We found that.

0:14:02Yeah.

0:14:03We went to a shave ice place and um, there were just like roosters and hens and little

0:14:06chicks running around.

0:14:07I think I know that exact place.

0:14:08So I think we had shave ice there.

0:14:10There's a beautiful cafe there.

0:14:11Really nice shave ice.

0:14:12Yeah, exactly.

0:14:14So and so they're cute and they're fun and I took pictures of them and um, I'll tell

0:14:20you it's a side effect also of being with the Apple watch where I'm not always, so Lauren

0:14:26brings her phone with her, but I didn't bring my phone with me a bunch of places because

0:14:30I have my Apple watch and that means I can't, when I don't have my phone with me, I can't

0:14:33take pictures and I can't post pictures on Instagram.

0:14:36So that was, that was part of it.

0:14:39Okay.

0:14:40I did get, I did finally get around to posting actual nice pictures, but, but the first few

0:14:45days it was, uh, it was just chickens.

0:14:48Basically for two days it was just me at home screaming to Adina, he's posting more chickens.

0:14:53That was kind of all like, I was very frustrated.

0:14:56So we went, yeah, we went to Lahaina to the Banyan tree in Lahaina and there was all these

0:15:00chickens around there and I took a picture of that and then we were on a little walk

0:15:03on a beautiful, just absolutely beautiful, um, uh, by the coast and all of that.

0:15:09Uh, and we were in the, on this resort that's kind of under construction and so you have

0:15:13to walk through this different path to, to go around the shoreline and they have this,

0:15:17it's essentially like a putting green kind of quality grass and there's these benches

0:15:20and we sit down to take a little break on our hike and, uh, and in front of us there

0:15:25are a bunch of chickens.

0:15:26And so of course, have I taken a picture of the, uh, of the beautiful scenery?

0:15:29No, but look at those chickens.

0:15:31So I took another chicken picture.

0:15:32So I'll make, I'll endeavor in all future vacations to post chicken pictures for you,

0:15:38Myke.

0:15:39Thank you.

0:15:40I'll appreciate that.

0:15:41You're welcome.

0:15:42You're welcome.

0:15:43How did it feel to actually, to take a break?

0:15:44Were you, you know, we, were you anxious in any way?

0:15:50Like how did it feel to take that trip?

0:15:55I mean, I felt like I really needed it.

0:15:58I'm like, like it, somebody who works at home and very rarely leaves my house.

0:16:03And we'd done a couple of, of trips during COVID where we went to our friends who have

0:16:07a rental in Sonoma for a couple of days where they had nobody else going.

0:16:12And we just sort of slid in there for a couple of days.

0:16:14We did that in September and we did that in February, but it, and being somewhere else

0:16:19was nice, but like, it's been quite a while since I've gone away somewhere and just sort

0:16:25of not worked.

0:16:28I can not work here, but it's not a way.

0:16:31And I've gone away to like visit my mom and I've also worked, but to, to get those two

0:16:36things together, it's just, it reminds me that, um, that vacation are important for

0:16:42me just to get away, um, and to kind of heal a little bit.

0:16:47And with, uh, with the pandemic, it's been, it's been impossible to do that in certain

0:16:52ways.

0:16:53I think also one of the things that I was thinking about is the difference between a,

0:17:00an isolation trip and, and a kind of not isolation trip.

0:17:07Like this is not, we didn't go to a place where there's no internet, right?

0:17:11Like I'm part of that is a decision that I made, which is, I mean, first off, there's

0:17:16a reality that like my kids would mutiny if there was no internet, but also for me, like

0:17:23I want to read stuff on the internet too.

0:17:25Like that's not, that's not the burden that I bear as a person in the 21st century.

0:17:29It's like, I want to read that stuff too.

0:17:30I want, I, I, I'm not trying to get away from that part of it.

0:17:34I'm trying to get away from the grind.

0:17:36So I was on Twitter and I was in Slack and I saw what people were doing and people were

0:17:41talking about.

0:17:42And so you could make an argument that like, there's a whole other level of vacation that

0:17:47is this isolation.

0:17:49And you know, I, I could do that, but that was not, I didn't feel like I needed to do

0:17:55that and I didn't bother.

0:17:57And I was okay with that.

0:17:58Like I, I, I, uh, I don't know, cause I, sometimes I feel maybe I've just got an internal judge,

0:18:05but sometimes I feel like I've internalized the, the judging of the internet, which is

0:18:08like, well, you're on vacation.

0:18:09Why are you looking at Twitter?

0:18:11Why are you in Slack?

0:18:12It's like, yeah, I like those things.

0:18:15Those are not the things I'm trying to heal from and escape from.

0:18:18Um, reading about like the soccer or, you know, watching the baseball all star game

0:18:25or seeing what's going on or watching, you know, Disney plus or like, I'm not trying

0:18:30to escape those parts of the world.

0:18:31Really I'm trying to escape the grind of doing podcasts and writing articles and doing all

0:18:36and scheduling things and doodle and all of those things that I do.

0:18:40I am, you know, I'm trying to step off of that and not bring a keyboard and all of that.

0:18:46So what I found about Hawaii, which I found, um, very enticing when I was there is the

0:18:52time zone makes it really difficult to do any work, even if you wanted to.

0:18:57It's true.

0:18:58Cause you're far away from, from everyone, you know, this time of year, it's three hours

0:19:04behind California.

0:19:05So it's just as far behind California as California is behind New York.

0:19:09That means you're six hours behind New York.

0:19:10And of course that means you're 11 hours behind the UK and 12 hours behind Western Europe.

0:19:16So I, yeah, like everything already happened by the time I woke up and I was not waking

0:19:22up, I was not trying to wake up early either.

0:19:24So as the week went on, like everything had already happened and everybody was back asleep.

0:19:29And then in the evening, everything was kind of quiet on Twitter until the, the, the British

0:19:34people woke up.

0:19:36In fact, a funny thing about, about my Monday two weeks ago is we did upgrade.

0:19:42Then we did part of the next upgrade.

0:19:44Then I went to the airport and I traveled and I did all of this stuff and, and we were

0:19:48in our car and then we drive across the Island and we check in and we, we, we stopped by

0:19:53the grocery store.

0:19:54So we have stuff to eat in the morning and all of that.

0:19:56And we finally sit down, I sit down in our condo and I open a beer and I open Slack and

0:20:01I think, Hey, Hey Myke.

0:20:04And you were awake because it was already Tuesday morning.

0:20:06Yep.

0:20:07Yeah.

0:20:08That was really funny to me.

0:20:09It was a very big, long Monday for me.

0:20:12Um, so long in fact that we did a podcast, I got on a plane, I traveled and all that.

0:20:17And then you had, you had slept and woken up and it was Monday morning or Tuesday morning

0:20:22because that's how far away Hawaii is.

0:20:24And that's a nice thing too.

0:20:25So I see the value in the kind of like total isolation thing, but it's not what I was looking

0:20:29for.

0:20:30And um, and I got what I was looking for, which is again, didn't have to write any articles,

0:20:35didn't have to record any podcasts and have to edit any podcast and have to do my, what

0:20:39I consider my job part of my job.

0:20:43I just got to kind of not, there's just the freedom of kind of not caring.

0:20:48I'm like, I can get up whenever.

0:20:50I don't have a reason that I have to wake up at a particular time.

0:20:53I don't have to go a particular place.

0:20:55And I also read like eight books.

0:20:57So there was that too.

0:20:58I love that.

0:20:59Yeah.

0:21:00Well, I'm very pleased.

0:21:01They weren't all like full, like thousand page novels.

0:21:03There was, I've been going through a bunch of the Hugo award nominees for like short

0:21:08fiction and stuff.

0:21:09So I read like five novellas and a handful of novels too.

0:21:14And it's just, you know, nothing better than sitting on the beach and you read a little

0:21:17bit and then you go in the water and Bob around in the warm water for a while.

0:21:20And then you come back out, sit on the beach, read a little bit more.

0:21:24Oh, also app speaking of my Apple watch, I did at one point just, I was sitting on the

0:21:31beach listening to the waves, had my AirPod pro headphones in a pass-through mode so I

0:21:37could hear the waves and stuff and was listening to connected while sitting on the beach.

0:21:46That was pretty fun actually.

0:21:47I decided I didn't want to read anymore.

0:21:49I was a little tired of reading at that point.

0:21:50I just wanted to kind of look out at the clouds and stuff, but I wanted a little more stimulation

0:21:54than just the sound of the waves.

0:21:56So I had the sound of the waves and the sound of connected.

0:21:59Perfect.

0:22:00Really?

0:22:01What a mix.

0:22:02Living the dream.

0:22:03Yeah.

0:22:04Well, I'm very pleased for you.

0:22:05Very jealous.

0:22:06I hope that I can have a similar trip some point later in the year.

0:22:09I hope so.

0:22:10That would be nice.

0:22:12Next week's episode, we're going to do a mic at the movies.

0:22:16Yeah.

0:22:17We're going to talk about Loki.

0:22:18I really want to talk to you about Loki.

0:22:21So if people want to finish Loki before next week's episode, they can.

0:22:25And I'm naturally assuming that we will not be able to stop ourselves talking about the

0:22:29opening of Ted Lasso.

0:22:30So I figured that will probably come into conversation as well.

0:22:34So if you want to catch up by next week's episode, there's a couple of things you can

0:22:38go and listen to.

0:22:39All right.

0:22:40Let's check out that next week.

0:22:41Are we done?

0:22:42I think so.

0:22:43Is this how the podcast works?

0:22:44Nope.

0:22:45We continue from here.

0:22:46Oh.

0:22:47I'm afraid you have to stick around.

0:22:48I have to do more than one segment?

0:22:49There's way more than this.

0:22:50I have a lot more for you today.

0:22:51Oh, man.

0:22:52I need more tea.

0:22:53All right.

0:22:54Let me give you a break then.

0:22:55This episode is brought to you by Instabug.

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0:24:13Our thanks to Instabug for their support of this show and Relay FM.

0:24:17So Jason, I have some Apple TV+ news for you.

0:24:21So much.

0:24:22I was collecting links.

0:24:24That's another thing I did while I was on vacation.

0:24:26There was all this news, and I was like, "Oh man, we're not going to cover this and upgrade

0:24:29for two weeks," but I just kept adding.

0:24:32We now have a little shared Apple note, and so I just keep seeing things, and instead

0:24:37of pasting them into our Slack chat, I just append them to the end of the note endlessly.

0:24:43And there was so much Apple TV+ and upstream news while I was gone, so we got to get to

0:24:48it.

0:24:50So the Apple are possibly attempting to require the film and TV show A24.

0:24:57A24 produce a lot of stuff, a lot of documentaries, a lot of movies, some television shows, and

0:25:03they already have an existing deal with Apple, which has included some stuff that's already

0:25:07come out and some movies and shows that are in production.

0:25:12And they're-

0:25:13But this is a rumor that they might actually buy the studio itself.

0:25:15It seems like A24 is attempting to put itself up for sale, and apparently, according to

0:25:20Variety, this was something that they potentially looked at in the past, but A24 seemed to not

0:25:28be interested then, but seemed to be now interested.

0:25:32The potential asking price is $3 billion.

0:25:36I have no real sense as to what that equates to when it comes to entertainment industry

0:25:43acquisitions.

0:25:44I feel like I'm much more put into tech stuff.

0:25:46$3 billion seems like a lot of money, but I guess if you get a lot of IP out of it,

0:25:51maybe it's worth it.

0:25:52So my question is, I don't even know if it's the intellectual property, and this was the

0:25:56question about when we talked about Reese Witherspoon's company, Hello Sunshine, the

0:26:01same rumor about Apple being possibly interested in that, is like, "Well, what do you buy when

0:26:07you buy a studio?"

0:26:09Apple already is sort of booting up a studio.

0:26:12I guess one of the things you buy is you buy talent in the sense of the people who work

0:26:18there and the machinery of the studio.

0:26:20So maybe it's a way to build and grow a studio fast.

0:26:26You do get whatever they've produced archivally and whatever they've got in the works.

0:26:31But that would be my question for people who are more in the know, which is like, if you've

0:26:37got an independent studio that's got a small catalog of films, but not a franchise or anything

0:26:44that you're getting out of it and not a huge catalog, when you spend $2 billion or $3 billion,

0:26:53is that what tech people would call an aqua hire?

0:26:56Are you really just trying to build out your studio ability and you're willing to pay for

0:27:01it as opposed to just spending money hiring people, which you could also do?

0:27:08That's my question.

0:27:10We've seen these stories about Apple potentially buying this stuff.

0:27:13And I think Apple's clearly kicking the tires here, but I do wonder if some of this is just

0:27:19a perception thing of like, "Oh man, Apple's got a lot of money.

0:27:21Maybe we can get some of that money."

0:27:24It's sort of wishful.

0:27:25Maybe they will acquire us.

0:27:28Because I do think Apple could just not, right?

0:27:32Apple could just keep building out its own studio structure.

0:27:36And in fact, instead of spending $3 billion on a studio, spend that money on hiring away

0:27:42the talent and paying them better, right?

0:27:44You could do that and you could build a studio.

0:27:47Buying a studio doesn't mean all those people are going to stay, right?

0:27:52That's the trick, right?

0:27:53Because certain people, they could do it where there's a deal, right?

0:27:59They get money if they stay for a certain period of time.

0:28:02But that's not going to be everybody.

0:28:04Right.

0:28:06That's my fear about something like this is you're kind of buying an empty box.

0:28:10And at that point, because I look at this and I think, "Well, 824, it seems like a nice

0:28:16company, but I don't understand why what they produced, assuming that they have ownership

0:28:21stake and all of that stuff, that doesn't seem like it's worth it."

0:28:23And maybe they like the executives there, but I'm not sure that's worth it when you

0:28:28could just spend that money to build up your own thing.

0:28:31So that's the struggle I have with this and the Hello Sunshine.

0:28:34Hello Sunshine, at least, it's sort of like maybe Apple just really likes Reese Witherspoon

0:28:40and her sensibility and the work she does.

0:28:43Hello Sunshine one I understand a little bit more because it reminds me a bit more of Beats.

0:28:50Because you get, look, if they buy Hello Sunshine, Reese Witherspoon is going to work at Apple

0:28:56for a period of time, right?

0:28:57That just feels like a done deal.

0:29:00And Hello Sunshine has got a really great reputation.

0:29:05They already have multiple projects in the works.

0:29:08And if I'm Apple, I don't want another company to own any part of the morning show.

0:29:14And that might be a scenario too where they're like, "We love what Reese's company does and

0:29:19we love working with her.

0:29:21And so what we're going to do is we're just going to own it all."

0:29:24And then the other question is, do you own it all and fold it in?

0:29:27Or do you say, "We're just going to own it all and let it run.

0:29:31And all of those projects are going to come to us first.

0:29:35And if we sell it somewhere else, well, it's us.

0:29:37So we still get the money, but we just want to be in business with that person and that

0:29:42company that the person has built."

0:29:44Like I get that.

0:29:45And so maybe that's also the case for something like A24, but I struggle with it a little

0:29:50bit because if it's somebody who's really good and has built a good system and you think,

0:29:55"I don't want to mess with it and I don't want a competitor to buy it.

0:29:59So we'll just buy it and let it run."

0:30:00I kind of get it.

0:30:01But if it's literally just, "We could build it or buy it.

0:30:05Why don't we buy it?"

0:30:07Other than if Apple just wants it to happen fast and they're like, "We can just sweep

0:30:11in A24 and A24 becomes part of Apple Studios and we're done."

0:30:16Also A24 presumably will be a processor in 10 years.

0:30:20So...

0:30:21Because, you know, I was thinking like it must frustrate Apple that TAD Lasso has so

0:30:28many companies involved in it and they're just one of them.

0:30:32Right.

0:30:33I mean, it is...

0:30:34Look, they had to do this to get off the ground, but it is the least Apple thing of all to

0:30:38think that Apple's banner project, the most important project, it turns out on Apple TV

0:30:44Plus at this point, is a Warner Brothers product.

0:30:47Well, see that...

0:30:48Ouch.

0:30:49TAD Lasso, why I bring it up specifically is it has...

0:30:52It's got Doozer, which is the production company.

0:30:55Which is Bill Lawrence.

0:30:57Yeah.

0:30:58Universal Studios and Warner Brothers all involved.

0:31:01Yeah.

0:31:02Universal's involved because of the NBC thing.

0:31:04NBC thing.

0:31:05Yeah.

0:31:06But they're still a part of it.

0:31:07Yeah.

0:31:08And I think that's a great point where it's like they have one or two partners for some

0:31:10of their other shows.

0:31:11Right.

0:31:12Of course, yeah, For All Mankind is Sony.

0:31:15Like of course there are partners and that's part of it.

0:31:19But like, I get why it's like that now, but it's not very Apple-like.

0:31:25And I think that Apple wanting to produce more of its own things, like how Netflix produces

0:31:32and Amazon produces its own things, it's inevitable.

0:31:37It's inevitable.

0:31:38I don't think Apple's ever going to be in a situation where Apple will never buy a show

0:31:41from another studio.

0:31:43That stuff happens.

0:31:44It will continue to happen.

0:31:45There are people that we're going to want to work with that are with another studio.

0:31:48It happens in that business all the time.

0:31:51But you know, the big stuff on HBO Max is from Warner.

0:31:58And the big stuff on Netflix is from Netflix.

0:32:00And the big stuff that's on Apple TV will be from Apple.

0:32:03It's inevitable.

0:32:04So that might be a reason for this sort of thing is we just got to get going on being

0:32:11our own studio and buying other studios helps us get there.

0:32:15So maybe that's their rationale.

0:32:18Apple is apparently trying to get in on NFL Sunday Ticket.

0:32:22What is NFL Sunday Ticket?

0:32:24Okay.

0:32:25Yes.

0:32:26Hello, sports fans, American sports fans.

0:32:30NFL Sunday Ticket is the package from the NFL that allows somebody to watch any NFL football

0:32:38game.

0:32:39So the way it works in America is every NFL football game is broadcast by a TV network.

0:32:46But the Sunday games are only shown locally.

0:32:49And I know that seems a little bit weird if you're not an American.

0:32:51But the idea there is if you're in Cincinnati, one of your channels is showing the Bengals

0:32:57game and the other channel is showing a random game that they've chosen.

0:33:02If you're in the Bay Area, one of your channels is showing a 49er game and the other channel

0:33:06is showing a random game.

0:33:07It used to be a Raider game.

0:33:09Now it's a random game, which means that there's this you can't if you're a fan of the Bengals

0:33:14and you live in the Bay Area, you can't see your team play unless they're on a national

0:33:19broadcast because that game isn't being shown in the local market.

0:33:23Instead, they're showing the Chargers, let's say.

0:33:27So Sunday ticket, you buy it and you get all those games, access to all those games.

0:33:32So you can watch all of them.

0:33:34They have their own red zone channel, which shows sort of like switches back and forth

0:33:38between all the games.

0:33:39Or you can just park it on one channel and watch that game.

0:33:43I used to buy this.

0:33:44Now I just get the red zone, but I used to buy this.

0:33:47It's an exclusive to DirecTV, which is a satellite provider, which is a really interesting wrinkle.

0:33:52It drove a huge amount of DirecTV sales because they were literally the only place they were

0:33:57that you could get this package.

0:33:58But that contract is running out.

0:34:01And the general feeling is that it's going to go to a streaming service that the NFL

0:34:07again, the NFL could sell it themselves direct.

0:34:11But I know we've talked about this before.

0:34:14Why sell it direct and just get money from people when you can instead get more money

0:34:19from a streaming service that's desperate to use it as a cudgel to beat people with

0:34:24to force them to subscribe.

0:34:26So basically as a consumer, the idea is they will overpay for this service in order to

0:34:30use it as a customer acquisition tool.

0:34:33So Apple being involved in it doesn't surprise me one bit.

0:34:37I think anybody who is serious about streaming in the US, about live streaming in the US,

0:34:43I guess I should say, has to view this as a super important possible product because

0:34:48it will, I mean, the NFL is the number one entertainment product in the US essentially.

0:34:54And this is giving you access to the entire NFL via streaming.

0:34:58It's a big deal.

0:34:59And in fact, if you're a sports fan and a cord cutter, presumably this package might

0:35:02even give you everything and you wouldn't even need the rest of it.

0:35:06I'm unclear on what the local blackout rules are.

0:35:08So it's a big deal.

0:35:10And we've talked about it here before.

0:35:12Sports is a huge, because it's live, it's a huge originally tool to be used by cable

0:35:17companies to keep people from cutting the cord.

0:35:20And now we're starting to see it switch, which it's also a tool for streamers to get

0:35:25people to land on their streaming service.

0:35:31If Apple were to get this, do you think they would, how would, would you think they would

0:35:36obviously charge for it?

0:35:37Would it be included in the deal?

0:35:39Well, that's a good question.

0:35:41Like would they make this like an Apple TV channel or an add on?

0:35:43We haven't seen a, an add on for Apple TV plus yet.

0:35:48Right.

0:35:49So this could be something like that.

0:35:51Right.

0:35:52I would, I, I would have a hard time.

0:35:55I mean, Apple has all the money.

0:35:56They could do it however they want.

0:35:57They could make it a pure acquisition thing.

0:35:59It feels more like they would do a, uh, like the Disney plus premier access thing where

0:36:04there'd be like Apple TV subscribers and you have to pay a price to get it for the, uh,

0:36:11for the year.

0:36:12Cause I was looking at it cause I don't really, and it's like $75 a month at the moment to

0:36:17buy the NFL Sunday ticket thing on its own.

0:36:19I think if I look correctly.

0:36:21I, yeah, I mean it's, it's only for during the football season.

0:36:24My memory is that it's, it's like a few hundred dollars to get it.

0:36:28Yeah.

0:36:29Okay.

0:36:30And you have to get a satellite dish cause it's only on the satellite, right?

0:36:32Like it's, it's serious, right?

0:36:34I actually think this is also exciting because it's going to provide this service to more

0:36:39people than are currently able to even get this service because it's been locked to this

0:36:45one distribution mechanism.

0:36:47There's some, there's some shady ways that, oh, they're not shady.

0:36:50There's some ways that you can qualify to not get it on DirecTV, but it has to be like,

0:36:54literally I'm unable to receive a satellite signal and then they can sell you a streaming

0:36:58version of it.

0:36:59It's not from DirecTV.

0:37:01Like it's, it's a whole thing.

0:37:03So this is a big deal for Apple or any other streamer if they, if they want this.

0:37:10And I think the end result is going to be somebody is going to overpay because they're

0:37:14going to want to use it for customer acquisition, like I said.

0:37:18Number 10 shot.

0:37:19Right, right.

0:37:20It's that idea of like, it's not worth it.

0:37:21It's not worth it to pay beyond this.

0:37:24If it only was just worth it as an entertainment product, I think the NFL would just sell it

0:37:30themselves and keep all the money, but they can get more money from someone else who wants,

0:37:36who adds that value in of acquiring.

0:37:38And it could be Peacock.

0:37:39It could be like they're, they had existing deals with most of the broadcasters like ESPN,

0:37:44NBC, CBS.

0:37:46So it could be a Paramount Plus thing.

0:37:47It could be a Peacock thing.

0:37:48It could be an HBO max thing.

0:37:50I mean, it could be anywhere ESPN plus.

0:37:55But Apple has been, obviously Apple is intrigued by the idea of sports and by the idea of,

0:38:03of live events, not live TV and the sort of cable over the top cable replacement service

0:38:09sort of thing as much as in the, what if there was a live event thing and they haven't really

0:38:14broken that seal yet, but I think maybe there are strategy people at Apple who think they're

0:38:21going to need to do this because this is going to be an important strategic move to get people

0:38:29to subscribe to your service.

0:38:31Apple has done some new ideals with some large creators.

0:38:34I couldn't think of a better word than creators, but I think it works.

0:38:38Okay.

0:38:39Adam McKay has done a multi-year first look for feature films.

0:38:43McKay is recently most famous for movies like the big short and vice and is an Oscar winner.

0:38:50McKay is interesting because McKay had a long term relationship with Will Ferrell and basically

0:38:55made all comedy movies for a long time and great ones and then started making really

0:39:00good and serious movies.

0:39:01So he's an interesting figure and has set up a production company of his own recently,

0:39:07which is where some of these newer movies came from.

0:39:10And this, there is now a multi-year first look with Adam McKay is quite intriguing to

0:39:15me.

0:39:16Yeah.

0:39:17I'm unclear whether all of his work is from his company or not.

0:39:22Cause this is technically a first look deal with his production company, but I would assume

0:39:28that other than whatever existing deals he's got, that the goal here is to, is to have

0:39:33his work come from this company.

0:39:34But first look is a big deal, right? because that's basically saying, if Apple wants it,

0:39:40you can buy it.

0:39:41Now I'm unclear what I don't see here in the, in the story about this is what that first

0:39:46look means in terms of theatrical release, because sometimes there's first look that

0:39:52means that Apple can buy it, but that part of the deal will be, you still need to screen

0:39:56it in a theater.

0:39:58And then it will go on Apple TV.

0:40:00And I don't know that because right, because that's a different thing is, is this, does

0:40:03this go direct to streaming or does it go to a theater and then go to streaming?

0:40:07I don't know that part, but it's another example of Apple getting in business with somebody

0:40:11who they consider, you know, a talented content creator.

0:40:14And this is Apple playing the HBO game to a certain degree, which they are absolutely

0:40:19playing.

0:40:20The classic HBO, like we said last week, when I was pre-taped being the old HBO and being

0:40:27seen as paying a lot, having money and paying for quality and wanting to create kind of

0:40:33a quality selection of content, not do too much, but have it all be of a certain level

0:40:37of quality.

0:40:39One of the ways you play that game is by tying in creators who you like and you think do

0:40:46good work.

0:40:48Also including Misha Green, who is also signed a multi-year overall deal for TV projects.

0:40:54Green is the creator of Lovecraft Country on HBO.

0:40:57Yeah.

0:40:58So she, this is interesting too, because her show on HBO just got canceled and nominated

0:41:04for a bunch of Emmys, which is so painful.

0:41:08She's been tweeting out like her, her story outline or like the headings of her story

0:41:13outline for season two of Lovecraft Country.

0:41:14And Lovecraft Country is, it was a really good show and it's now been nominated for

0:41:19all these awards and HBO canceled it the week before it got nominated for those awards.

0:41:23I'm starting to wonder if the reason they canceled it when they did is so that they

0:41:26didn't have to cancel it after it got nominated for all of the Emmy awards.

0:41:31But this is, this is like quite literally Apple kind of coming in and saying, we know

0:41:35that HBO didn't take care of you, but we will take care of you.

0:41:39Interesting.

0:41:40And it's Ted Lasso season baby.

0:41:43This Friday season two begins and the Ted Lasso marketing machine is at 100% top gear

0:41:52full throttle right now.

0:41:55Season two reviews are out.

0:41:56I haven't read any of them because I don't feel the requirement to do it.

0:42:01But at the moment it is a 100% on Rotten Tomatoes with 24 critics reviews.

0:42:07So yeah, the reviews are positive and say that it sort of picks up where it left off.

0:42:12For those people who are worried that its initial success might have an effect on it,

0:42:16my understanding is that they wrote the whole season before there was any reaction to the

0:42:20first season, the whole second season.

0:42:21So the whole second season was conceived before they even knew that people loved Ted Lasso.

0:42:26They were already on it.

0:42:28Obviously they shot it afterward, but they were already writing it and conceiving it

0:42:32beforehand.

0:42:34So this is great.

0:42:35By the way, a note for people who are excited about Ted Lasso, Apple is dropping the episodes

0:42:39one at a time.

0:42:40They're not doing their dropping three for the premiere and all that.

0:42:43They've already got a whole season of Ted Lasso in the can for people to watch.

0:42:47So they're going to drop them one at a time.

0:42:48And I think there are 12 episodes this season.

0:42:50It's an expanded episode order.

0:42:52It's not 10 like last year.

0:42:53So it'll be weekly for, I guess, 12 weeks as it rolls out.

0:42:58So you only get one episode at a time, folks.

0:43:01Now because of the way that TV and awards work, it's kind of strange because now is

0:43:08when a lot of the awards season is occurring for stuff that happened previously.

0:43:14So season one of Ted Lasso is now receiving all of its award nominations.

0:43:19It picked up 20 of Apple's 35 Emmy nominations.

0:43:24So Apple TV+ got 35 Emmy nominations across its whole slate, including Mythic Quest, For

0:43:29Mankind and others.

0:43:30But 20 of those went to Ted Lasso.

0:43:34This makes Ted Lasso the most nominated first season of a comedy show in history, being

0:43:39Glee, who was the previous holder of that title.

0:43:44Ted Lasso is also leading nominations in both the Hollywood Critics Association Awards and

0:43:49the Television Critics Association Awards.

0:43:52And again, the TCA also gave love for For Mankind and Mythic Quest.

0:43:57Disney's got a bunch.

0:43:58You know, it's obviously a big story, but Ted Lasso is leading the way in everything

0:44:04right now.

0:44:05I mean, if we pull back for the bigger picture, it's kind of funny too that the Emmy nominations,

0:44:10which there was this whole story like, "Oh, look, Cable is on the Emmys now."

0:44:15And then it was, "Oh, some streaming is on the Emmys now."

0:44:18And I think there's one network TV show nominated in the drama category and in the comedy category,

0:44:24and everything else is on streaming.

0:44:26And it really is like, it's Netflix and Amazon and Disney+ and Apple TV+ and HBO Max.

0:44:35It's really just sort of reflecting what reality is, which is that it's all completely flipped

0:44:39over now.

0:44:40But the idea that Apple, of all companies, has like some Emmy favorites at this point

0:44:48is hilarious.

0:44:49But I think that Ted Lasso is a favorite for a lot of these awards.

0:44:54I think that's, Apple's going to get some real hardware.

0:44:57Remember when you and I would be like, "Oh, Apple just wants to get that Oscar."

0:45:00Well, okay.

0:45:01And they want to get those Emmys.

0:45:02It's like, all right, well, it's going to happen now.

0:45:05This is, this is, yeah.

0:45:06I think Ted Lasso is cleaning up at the Emmys.

0:45:09I think so.

0:45:10I think it's going to do really, really well at the Emmys.

0:45:12Like probably at least 10.

0:45:15Like they're going to win a lot of Emmys, which is great.

0:45:19There was like, on all of this awards hype is just perfect timing for them because this

0:45:24is all happening.

0:45:25Like if you don't, like if you hadn't heard of Ted Lasso, wasn't sure of it, now it's

0:45:30like, "Oh, like this is really heavily awarded, like all nominated."

0:45:33And it's just the season two is getting ready to begin.

0:45:36There have also been some really great stories this week about how Jason Sudeikis basically

0:45:41just seems to be a lot like Ted Lasso, which is again, just like only warming people to

0:45:46the idea.

0:45:47There's a really amazing article that I don't want to spoil by Myke Ryan over at Uproxx,

0:45:52which is just really touching and really beautiful that I put in the show notes that people should

0:45:56read.

0:45:57Yeah.

0:45:58Jason Sudeikis, it's funny too, because he played, he's played a lot of jerks.

0:46:01Like he's the strapping, broad shouldered white guy, jerk role in lots and lots of things.

0:46:09Handsome, charming, like kind of, yeah.

0:46:12He must be a jerk, right?

0:46:14And so Ted Lasso, yes, it seems like it's much more, he is a much more kind of thoughtful,

0:46:19sensitive guy and that Ted Lasso is channeling a lot of that.

0:46:22What I found funny, I'm not sure if it was in that Uproxx article or in a different article,

0:46:26but somebody, several people have asked him like, "Are you Ted Lasso?"

0:46:30And he, his usual response is, "Well, I'd like to be, I feel like the best parts of

0:46:35me are Ted Lasso."

0:46:37But there's one interview with Sudeikis that revealed that he would use that line and then

0:46:43his friends would receive, would see it and respond.

0:46:47And they would say, "No, that's not right.

0:46:51You are Ted Lasso."

0:46:53So like the people who know Jason Sudeikis are like, "You're not giving yourself enough

0:46:56credit as being a good person."

0:47:00So that's also kind of fun to hear.

0:47:02And then he went again, like he did on the, like, so they had a premiere for the show,

0:47:07which Tim Cook attended, which is really interesting to me.

0:47:10Oh yeah, he's got his arms around Jason Sudeikis.

0:47:12I think he only attended the premiere for the morning show.

0:47:16I think they didn't really have a lot of premieres, but I know he attended the morning show premiere

0:47:21and I could not find any, I was looking around for this today.

0:47:24I couldn't find any other premieres that he seemed to have attended.

0:47:28Of course he attended the Ted Lasso.

0:47:29I don't even think they had a premiere for the first season of Ted Lasso.

0:47:33But at this, Sudeikis is wearing a shirt, which is in support of some English footballers

0:47:39who have received racial abuse after the European Cup final, the Championship final.

0:47:44And so I, it's just again, it's like, "Oh look, he's Ted Lasso."

0:47:48Because he's just a genuinely good seeming person.

0:47:52Yeah, it's nice.

0:47:54Yeah, really great.

0:47:55And the show was great.

0:47:56And I think, yes, I think there's some truth in that, that the show being what it is, it

0:48:01is among all the other things that are great about it, it feels very authentic.

0:48:05I don't think people who were faking it could make that show.

0:48:09So I love it.

0:48:10Looking forward to it.

0:48:11Friday or if you want to stay up late, midnight Pacific on Thursday, you can tune that in.

0:48:18You know, we watched the Loki finale on Tuesday night when we were in Hawaii because those

0:48:26episodes drop at midnight Pacific.

0:48:28And so at 9 p.m. on Tuesday, ha, why people again, I'll just say it, hey, streaming services,

0:48:36you really should drop your shows at 8 p.m. Eastern time.

0:48:39That's when you should do it.

0:48:40Come on, come on, do it then.

0:48:43Or just do it so late that it has to be the next day.

0:48:46Right?

0:48:47Like that, you know, anyway, I also want to give a recommendation for Schmigadoon, which

0:48:53is a new Apple TV Plus show that may have gone under the radar because the name is so

0:48:59complicated to think about, say, or like this is the musical.

0:49:04It is a musical based show.

0:49:07It is really weird and kind of cute and funny.

0:49:12So I thought it was a movie and it turns out it's a TV show.

0:49:16So that's one thing.

0:49:17I had that exact thing too.

0:49:19I originally thought it was a movie.

0:49:20I had no idea.

0:49:21Because it looks like a movie.

0:49:22The problem I have with the name is it's like, so it's like Brigadoon.

0:49:25And I saw the trailer and again, like I thought the trailer looked interesting, although I

0:49:29did think it was a movie, but calling it Schmigadoon, I feel like it's like too much.

0:49:33I think it's a bad name because it, it, it, first off, I think it's a hacky joke.

0:49:39And second, if you're really kind of playing a loving tribute to this, to name the location

0:49:46of your show and name your show after this sort of really dumb Brigadoon reference is,

0:49:52I don't know, I think it was a creative mistake, but having good things about the show, I will

0:49:59give it a try.

0:50:00It's, it's charming and funny and weird.

0:50:04And the cost is superb, right?

0:50:07Like the people that they've gotten.

0:50:10But I also, I, something about me that kind of likes when a TV show does something musical

0:50:16and then just hires a bunch of people that were clearly in musicals.

0:50:19Like I just kind of like that.

0:50:20There's just something about it.

0:50:22It feels very authentic to being a musical.

0:50:25Like the way that people move and talk, it feels like it's a musical.

0:50:28But what's funny is the main characters, they are not in the musical.

0:50:33So I recommend it.

0:50:35It's really good.

0:50:36It's really, really good.

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0:52:29So considering we took our week off, I want to do a bit of catch up time.

0:52:33A lot of little stories to touch on.

0:52:35It's a weird time of year as well.

0:52:38So Beta 3 of iOS, iPadOS and macOS Monterey came out and the biggest changes is the Safari

0:52:47stuff.

0:52:48So a bunch of tweaks on iOS, but the most notable changes have been on the Mac.

0:52:53So on the iPhone, the address bar, the little floating address bar now stays pinned to the

0:52:58bottom.

0:52:59It lives above the keyboard when you bring the keyboard up rather than flying to the

0:53:02top of the screen like it did before, which is kind of wild.

0:53:05And they've made some other little tweaks and stuff to iOS, but the Mac has seen the

0:53:10biggest changes.

0:53:11Have you been playing?

0:53:12Have you had time to check out the new Safari at all yet?

0:53:17Only on iPad where it hasn't changed because that's the only beta I had with me and so

0:53:22no I haven't looked at the others.

0:53:23The iPad had some tweaks, but not a lot.

0:53:25Like they changed some of the spacing and they put a share icon back in the kind of

0:53:30top toolbar, which is good.

0:53:31Yeah.

0:53:32On Friday when I was very jet lagged, I did update my beta Mac to the new beta and took

0:53:38a brief look at Safari enough to say that while it's nice that they brought back the

0:53:45address bar and all that, I actually think it's worse in some ways than the previous

0:53:51beta because the tabs are completely disconnected from the content to the point where I can't

0:53:58tell which tab is active when I'm using it.

0:54:02I think it's still really bad.

0:54:03The good news is that it is a work in progress and it's like the PR cycle for this is they

0:54:11announce it and they announce it with pride.

0:54:14And then behind the scenes, I think some of us who have been paying attention could tell

0:54:20that like even the PR folks and even the product manager folks, when they talked about it after

0:54:27the announcement, were not fully behind it.

0:54:29I just got a sense that maybe there was a little bit of uncertainty there.

0:54:36Hard to quantify that, but that was the sense I got.

0:54:39And now we have, there was a John Gruber post last week where he basically said, "Talking

0:54:43to folks at Apple, there are more changes to Safari coming."

0:54:46So we've entered the second phase of this, which is essentially damage control.

0:54:51It's basically saying, "I know that the initial Safari thing was really dramatic, but we know

0:54:56that it's a problem and we're fixing it."

0:54:59And I would ask, "Why did this not all happen before you announced it?

0:55:03Why did you have to announce it and then have everybody yell about it and now you're going

0:55:07to spend the summer trying to fix it?"

0:55:09But it's encouraging in the sense that what Gruber is reporting is, according to people

0:55:15inside Apple, this is not the end product.

0:55:18This is, they are now, and it's very clear, right?

0:55:20Like they had time to do something on the Mac and nothing on the iPad essentially with

0:55:25this interface.

0:55:26So I think we're going to be spending the next couple of months watching Safari kind

0:55:31of drift from beta to beta and hopefully land somewhere decent.

0:55:36- There's something I think about with this stuff is like, we'll get Safari, it will come

0:55:43out and it will be probably changed in some way, but much closer to what we had before

0:55:49than them, at least on the Mac and on iPadOS.

0:55:53I think it's going to look really different on the iPhone still, but they're just going

0:55:56to tweak it and make it a better experience.

0:55:57But it's always so, I find it interesting to think like that WWDC keynote, it's like

0:56:04wrong now, right?

0:56:06Like they should, it's like, "Here's Safari and here's all the stuff it does."

0:56:10But then by the time we get Safari at the end of it, you go back and watch it, that's

0:56:14not the same thing anymore.

0:56:15And I find that just like, it doesn't mean anything, but it's like an interesting thought

0:56:19to me of like, you know, just in these three months, it goes from like, we had this, we've

0:56:23been working on this and we have this great idea and it comes out and it just, it changes.

0:56:29So I've had this conversation a couple of times on podcasts the last couple of months

0:56:34where there's an argument to be made that one of the reasons that Apple sticks with

0:56:38features in the beta, even though that they're, even though they're controversial is because

0:56:46Apple believes in them.

0:56:48And sometimes the argument is that there's a precedent that is set, like you announced

0:56:53it at WWDC so that there's some sort of weight there on Apple to release what they announced

0:57:00at WWDC, the way they did it.

0:57:03I don't agree with that.

0:57:04As somebody who's been writing about in this beta cycle since they started doing it, where

0:57:10they announce a beta in June and then they roll it out in September or October, I can

0:57:15tell you that beta amnesia is real, that nobody except the super wired in technology nerds

0:57:28even remembers other than the most vague sort of announcements, if that from WWDC, the truth

0:57:36is we can write about it all we like and talk about it all we like in June and July and

0:57:42August, but most people are not paying attention until it shows up on their device or they're

0:57:46prompted to install it on their device in the fall.

0:57:50And so I think Apple, if having to choose between, oh, this is going to be a PR disaster

0:57:58and people hate it.

0:58:00And yes, but the precedent of WWDC, they're always going to go with a damage control and

0:58:06getting a better product that people like better in the fall.

0:58:09And so I think it is a weird historical document.

0:58:14It will be not what they ship, but I think the truth is almost nobody cares about what

0:58:19they announced other than us.

0:58:21And by the fall, we won't even care that much.

0:58:23So that's my argument is that I know that they put a lot into that and it's a little

0:58:28bit baffling that they immediately were like, oh yeah, that was a bad idea.

0:58:31Like, well, then why did you put it in the keynote?

0:58:34But the keynote, it drifting away from what the keynote shows, Apple's going to be fine

0:58:39with that because they just like, really it's like whistling past the graveyard.

0:58:44It's like, nope, nope, nope.

0:58:45Safari was always like this.

0:58:47What are you talking about?

0:58:48And they're just not going to even like WWDC is forgotten, right?

0:58:51That's why they restate OS features in the fall.

0:58:53And those of us who follow this stuff are like, yeah, yeah, yada, yada, yada, because

0:58:57we've heard it all before and it's like a rerun.

0:59:00But the reason they do it is they know nobody else was paying attention.

0:59:03And if they were paying attention, they didn't remember.

0:59:05So you know, but when it's on a new iPhone or a new Mac, then it's a big deal for them.

0:59:13MagSafe battery pack has appeared into existence.

0:59:17It is $99.

0:59:19It is just a little battery brick that you stick to the back of your phone with MagSafe

0:59:24and it will wirelessly charge for you.

0:59:26There is Apple recommends a 20 watt charger for the best performance, but this is of course

0:59:31sold separately, but any charger will recharge the battery pack in your phone if you have

0:59:36them together, but it will just take a bit longer to do it.

0:59:40It appears to have a slightly smaller or not so slightly smaller battery than the previous

0:59:45cases that Apple made, like the battery charging cases.

0:59:50And somebody has been posting images on Reddit, I think, that they picked one up from in Memphis.

0:59:56So I don't know if Steven is involved, probably not, but who knows?

0:59:59It is a person called Steven, so I don't know, maybe it's actually Steven Hackett.

1:00:04Of this one, and I'll be honest, I think it looks super ugly, like it looks really weird,

1:00:09but it kind of, what does it matter how it looks?

1:00:11It's just a little battery that sticks on the back of your phone.

1:00:15I think it doesn't help that this person had a Max, they had a 12 Max, which I think it

1:00:21looks super weird on that.

1:00:22You'll notice in Apple's marketing materials, they do not show what this thing looks like

1:00:27on the largest phone.

1:00:28It's just on two smaller phones.

1:00:30I think that might be for a good reason.

1:00:33So yeah, they've updated the marketing materials, actually.

1:00:37There is one on the Max phone now, but it doesn't look as bad as the images that I've

1:00:40put a link to in the show notes.

1:00:42What do you think about this product?

1:00:45It's not for me, and that's kind of the end of that.

1:00:49Yeah, okay, so I'm going to go with you here and just say, it's also not for me.

1:00:57I have heard from people who are very excited about it, who talk about the ease of not having

1:01:03to have a cord or anything, and you just attach it and it almost fills your battery.

1:01:13If what you want is a super clean and simple, this is a blob, it magnetically adheres to

1:01:19the back of my phone, and then it gives it more power, and I don't have to carry around

1:01:24a different blob with a cable in order to do that, and that's worth it to me, then I

1:01:30can't stop you from buying this product.

1:01:34However, I think this is a terrible product, and I'll tell you why.

1:01:41It's not that big a battery.

1:01:44Inductive charging is super inefficient, which means that it's going to lose a bunch of what's

1:01:49in the battery and not transfer it properly to the phone.

1:01:52If you look at how much it will refill a phone, it's really not very good.

1:01:58It won't refill your phone from nothing.

1:02:00It'll get it up some, but it won't refill it.

1:02:04The stat-sized source suggested only the Mini could get a full recharge.

1:02:08Yeah, and I'm just going to top it off by saying, if you've got a big, heavy battery

1:02:13blob in your pocket, is it really that much more work to also have a little cable and

1:02:20have an efficient data transfer?

1:02:24And the answer, again, if the answer is yes, I just don't want that.

1:02:28I want this.

1:02:29It's super clean and simple.

1:02:30I get it.

1:02:31That's why Apple makes it.

1:02:32That's why they sell it, and you should get it.

1:02:35But I would say, for most people, if you want a battery to carry with your iPhone, there

1:02:42are better options that are going to charge it more and charge it more efficiently and

1:02:49cost less.

1:02:50So that's what I think about the MagSafe battery pack.

1:02:54I'm glad for the people who are excited about it, and they know who they are, but I would

1:03:00not buy one of these.

1:03:03If somebody gave me one, I guess I might use it, but I would never buy one.

1:03:08It seems like a really bad value to me.

1:03:12Yeah, I agree.

1:03:13If you're the type of person that wants it, you know you want it, and this is probably

1:03:17everything you wanted, but I agree with you.

1:03:19I think it's expensive.

1:03:20I think it's wild that the charger that's best for it, you don't get it with it for

1:03:23$100.

1:03:24I don't think it looks that great.

1:03:26I think it's super thick, and the battery's small, and it won't charge my...

1:03:29If I'm going to buy any of these products, I want to get at least one full recharge of

1:03:34my phone out of it.

1:03:35Otherwise, I would look elsewhere.

1:03:36And plus, look, I'm not a MagSafe charging person anyway.

1:03:41I am a PopSocket user.

1:03:42I use the regular PopSocket and the magnetic PopSocket.

1:03:46I am a MagSafe charging person.

1:03:49And in fact, my iPhone has not been plugged in more than it was plugged in when I was

1:03:55on vacation, because I didn't bring a MagSafe charger with me on vacation.

1:03:59And I came back to the MagSafe charger, and I'm like, "Oh, MagSafe charger."

1:04:02I like it.

1:04:03I like it.

1:04:04But yeah, the truth is that this is...

1:04:06We're getting reaction to this in our chat room right now too.

1:04:10This is it.

1:04:11The reason you buy this is because you don't care that it's inefficient, and you don't

1:04:16care that it's thick.

1:04:18The point is it snaps on magnetically, and it puts more juice in your phone, and then

1:04:24you can take it back off.

1:04:26And you just want to keep it as simple as possible.

1:04:29And it is as simple as possible.

1:04:31You pay for that in numerous ways.

1:04:33But if that's your top priority, is just, "I want it as simple as possible," this is

1:04:38the product for you.

1:04:40And that's why I'm not saying don't buy it.

1:04:42I'm just saying that if you're somebody who wants to save money and get a better product,

1:04:48there's literally...

1:04:49You can spend less money and get something better, a lot better than this thing.

1:04:53So that's your trade-off.

1:04:54And just be aware of it.

1:04:57If I might read about this product at all, it's because I think a bunch of people are

1:05:00going to buy this who are just wandering into an Apple store, and it'd be like, "Oh, this

1:05:05looks really great," and assume that it's better than it actually is when there are

1:05:10much better options.

1:05:11But that's life.

1:05:12That happens all the time, that people buy things that are more expensive and not as

1:05:15good because they're in front of them or because they've got the right brand name on them.

1:05:19So I wanted to let it out there, that it's great that this product exists.

1:05:24I wouldn't buy it in a million years.

1:05:27This isn't saying that if you want it, that it's bad or you shouldn't get it.

1:05:30It's just different.

1:05:31No, go ahead and...

1:05:32Well, I'm going to reference back to last week's show.

1:05:34One of the things I loved about last week's show is that you and Merlin talking about

1:05:38what we had said the previous week, which is like, "Look, if it makes you happy, right?

1:05:42Like if putting a beta on your phone makes you happy, go ahead and do it.

1:05:45Life's too short.

1:05:47Put it on your phone.

1:05:48If this product is the one that delights you, buy it."

1:05:52But I do want to put out a note of caution there, which is there's actually a lot of

1:05:55asterisks attached to this product.

1:05:58And if you're somebody who would rather get a better deal and is willing to trade some

1:06:01of the simplicity for more battery power and less money, there are better options than

1:06:07this.

1:06:08I've got some reports from Bloomberg.

1:06:11Debbie Wu is reporting an LTPO display will be featured on at least one iPhone 12.

1:06:17This type of display is similar technology that was used in the Apple Watch.

1:06:20So it's a model for variable and therefore higher refresh rate displays as well, looking

1:06:25at promotion.

1:06:26We talked about this.

1:06:27I feel like we speculated about this on the opposite side for the Apple Watch.

1:06:31And it's the idea that the Apple Watch has an OLED display that allows this refresh rate

1:06:37to be variable, which on the Apple Watch, what they want is they want to crank it way

1:06:41down.

1:06:42Right?

1:06:43Like they want to save, when they're not animating something on the screen, they want to crank

1:06:46the frame rate way down and save energy.

1:06:49And this is saying now that Apple, and this is Apple invented technology, which is interesting,

1:06:54Apple patented technology.

1:06:56So other device makers are creating like-

1:06:59I did not know that.

1:07:01LTPO-like technology, but I believe LTPO itself came from Apple.

1:07:07But in the end, this technology will be everywhere anyway.

1:07:10There are other LTPO phones and stuff, but my understanding is that Apple's the one that

1:07:13kind of like has a bunch of the patents and that there are like alternate versions of

1:07:18it that don't use Apple's patents.

1:07:20But it's a clever idea.

1:07:21I think it originated because of the Apple Watch.

1:07:24But regardless of all that, the idea here is how do we do a promotion OLED display on

1:07:28an iPhone?

1:07:29And the answer is you use this technology to do that.

1:07:32The next iPhones as well will feature camera improvements to the whole line and a smaller

1:07:37notch, which is I think all stuff that we were assuming.

1:07:41Makes it seem a lot less like a minor update cycle, huh?

1:07:45Yeah, I've seen people saying that this seems minor, but I think they're not understanding

1:07:50it's I think the difference that this high refresh rate display could fill an iPhone.

1:07:54Is this not the usual iPhone story too, which is that there's definitely a group of people

1:07:58who think that the only way that the iPhone has a major update is when it looks different.

1:08:03And those people exist and then those consumers exist, right?

1:08:07Where it's like, what I care is that it looks different.

1:08:09And then there's the truth of it, which is Apple often changes the exterior design on

1:08:14a year where the interior isn't, I mean, the, the specs aren't as radically different.

1:08:20And then the next year the phone looks exactly the same, but it's actually quite different

1:08:23in terms of what it's doing.

1:08:26And some people are like, oh man, but this is so much different.

1:08:29And other people are like, eh, it's the same as last year, whatever.

1:08:32And it's just, we're all looking for different things in our phones.

1:08:35But this sounds like this is not a, you know, 12s boring update kind of thing.

1:08:40If they're putting in promotion and improving cameras across the line and reducing the size

1:08:44of the notch, like that's a lot of stuff going on in the iPhone.

1:08:49Mark Gurman says that this display technology in the iPhone could actually result in the

1:08:54first always on display in an iPhone as well, which is really intriguing.

1:08:57Right, it goes back to the Apple watch, right?

1:08:59You know, what you want to do is keep it on, but, but basically knock off the, the, the

1:09:03refresh rate because you just want to keep some, some static images on and maybe you

1:09:08update it every second, but you know, you're not doing a 30 or 60 times a second and you

1:09:14save a lot of power that way.

1:09:16So if they can bring the always on watch technology to the iPhone, sounds great to me.

1:09:22I, I've been hoping that they would do that since they went to OLED.

1:09:25Mark Gurman also suggests that the mini LED screen MacBook Pro refresh will be coming

1:09:32sometime between September to November.

1:09:34So we're just getting further reports about this thing now, which I think continues to

1:09:39lend to its certainty around that period.

1:09:42And I think this is, this is Mark Gurman's newsletter again.

1:09:45So thank you to Mark Gurman for putting his newsletter out over the weekend so that we

1:09:48get to be the first podcast up to talk about all of his reports.

1:09:52Love it.

1:09:53Thank you, Mark.

1:09:54Friend of the show.

1:09:55Um, and, uh, the detail I gleaned from this also is that the mini LED screen has been

1:10:01kind of targeted as the holdup.

1:10:03Yes.

1:10:04That, that this is an ambitious set of laptops that are using the same mini LED, uh, technology

1:10:09that we saw in the 12.9 inch iPad Pro M1 iPad Pro, um, which was, uh, which looks great.

1:10:18It's an amazing screen.

1:10:19You try to imagine on the Mac and you're like, wow, that'll look great.

1:10:22And I'm sure it will, but it's also led to some production challenges.

1:10:29So it may not be as much about the legacy nodes after all.

1:10:32And it's about the ambition of that display, uh, that's led it to be kind of a slipped

1:10:37it slipping to the fall, but you know, a fall MacBook Pro announcement is not, um, outside

1:10:43of the rumors that it would come sooner.

1:10:44It's actually like the right time for that kind of announcement, right?

1:10:48It's not surprising at all that you might get some fancy new MacBook Pros in the fall

1:10:52that that happens a lot.

1:10:53It seems to me, Ming Chi Kuo is reporting that we will see mini led come to the 11 inch

1:10:59iPad Pro next year, which I don't know if I would have expected quotes because it quote

1:11:05seems to suggest that there will be new iPad Pros next year.

1:11:09Like there will be a refresh of 12.9, um, at the same time, which is, so here's the

1:11:15thing, if there's going to be an M2 and we're going to see it across the Mac line and they're

1:11:24going to rev, this is the question, right?

1:11:25It's the chip question to me.

1:11:27If they're going to do an M2 and then these macro pros are probably M1X, right?

1:11:32They're there.

1:11:33The M1 technology scaled up with more cores, uh, whatever they call it.

1:11:36We'll, we'll call it M1X for now.

1:11:38We'll see what they call it.

1:11:39If there's an M2, which is just next generation, it's based on the next chip generation, it's

1:11:43going to power the next generation of MacBook Airs and all of that.

1:11:45And other low end systems, they'll be faster than the M1, but they're not the high end

1:11:49ones.

1:11:50This is like the lower end chip next generation.

1:11:52If they do that, and there is a rumor that we'll get to in a second about an M2 MacBook

1:11:57Air coming in 2022.

1:11:58If they, if they're taking the new chip architecture that rolls out in the fall with the iPhone

1:12:03and doing the more cores version of that for the low end Macs and the iPad Pros.

1:12:09Well, if you've got an M2, why would you not, even if you don't add a whole lot else to

1:12:14the iPad Pro, if you're making the M2 anyway, why would you not put the M2 in the iPad Pro

1:12:20at some point during the annual processor cycle?

1:12:23So it may be that we see updates to the MacBook Air and the iPad Pro and some other products

1:12:30that are using that base chip.

1:12:32Now that they're all on the same chip, it may just be in Apple's best interest to move

1:12:38them all to the new chip every year.

1:12:40No wonder.

1:12:42So on that chip, there's been more reports.

1:12:45This one comes from, I got this from 9to5Mac.

1:12:49They're reporting that a leaker known as Dylan DKT suggests that Apple will release a new

1:12:54MacBook Air in various colorways of an M2 chip in the first half of 2022.

1:12:59This is, you know, similarly with this, this kind of reporting is coming from a lot of

1:13:03areas.

1:13:04But it's just one of the many reports that makes this suggestion.

1:13:08And it makes a lot of sense, right?

1:13:10That like there is the M number, right?

1:13:13It's kind of, it's the iPhone model, right?

1:13:14That there's the lowest chip is the one with just the letter and the number, and then they

1:13:19add another letter on the end, and then that's more powerful and goes into the other, like

1:13:23to iPads and stuff like that.

1:13:25This is how they've done it before.

1:13:27Yeah.

1:13:28And this, so same thing, right?

1:13:29The, um, what we don't know, right?

1:13:32Okay.

1:13:33Apple Silicon, there's the M1.

1:13:34That's literally it.

1:13:35That's literally it.

1:13:36We have rumors, but all we have is one single chip.

1:13:41So what we don't know about Apple Silicon going forward is where to from here.

1:13:47And some of that is what does a more powerful Apple chip on a Mac look like?

1:13:52Is that M1X?

1:13:53What does it look like?

1:13:54We don't know.

1:13:55We got some ideas.

1:13:56There are rumors.

1:13:57Great.

1:13:58We don't know for sure.

1:13:59What is, uh, you know, and what's the path for things like the Mac Pro.

1:14:03All of that is a question.

1:14:04The other big question is what is the cycle?

1:14:07What is the cadence of releases for this stuff?

1:14:12And what does that do to Apple's product releases?

1:14:14Because remember with Intel, Apple couldn't control when the new generations of chips

1:14:20came out and came out in the volumes that Apple needs in order to ship, right?

1:14:24All that was up to Intel, but on the iPad and iPhone side, like Apple does the chips

1:14:31for the products.

1:14:32And when the product that needs the chip comes out, the chip is ready and chip goes in the

1:14:36product and the product ships like Apple controls the whole thing.

1:14:39So with M1, we've seen now M1 is in all of these different products.

1:14:44So how often do you go up a generation?

1:14:47How often, when will we see M2 and when will we see M3?

1:14:51And is it going to be on a regular cycle?

1:14:53Is it going to be every year or every 18 months or whatever, given that the iPhone chip cycle

1:14:58is 12 months, right?

1:15:00There's always a new iPhone every year with a new chip design.

1:15:05I kind of feel like the M1, M2 cadence is going to be annual.

1:15:11And if that's true, then I'm really interested to see what Apple does with product refreshes,

1:15:18right?

1:15:19That's the other mystery here is this rumor is about new MacBook Airs.

1:15:22Well, we just had new MacBook Airs.

1:15:24So, and it's not quite a year, it's a little bit later, but like we just had a new MacBook

1:15:28Air.

1:15:29We're going to get a new MacBook Air again.

1:15:30We just had a new iPad Pro.

1:15:31We're going to get a new iPad Pro again.

1:15:33But like maybe the answer is yes.

1:15:35And maybe us being used to these kind of long time periods between Apple product updates,

1:15:42especially on the Intel Mac side, have gotten us sort of down on Apple's ability to refresh

1:15:48its devices.

1:15:49But now that Apple's making its own chips, I mean, you could argue that once that that

1:15:54chip is out there, it actually, you need to update your systems because it's going to

1:15:59make those old systems look bad.

1:16:01That you know, like, wait, there's an M2.

1:16:03Why is this still in the M1?

1:16:04Why is this not an M2?

1:16:06So I don't know what they're going to do.

1:16:09But I think that's one of the things I'm most looking forward to over the next year is like

1:16:13starting to figure out what is Apple's product release philosophy for these things.

1:16:17If Apple could control everything, and now they can, they're not under Intel's thumb,

1:16:22how often would they do a new MacBook Air?

1:16:26Maybe it's every year.

1:16:27And it's M1, M2, M3, M4, and it's just like, it's just like a new iPhone.

1:16:30There's a new Mac.

1:16:31There's a new everything every year with the latest year's chip in it.

1:16:36Is that there?

1:16:37That's ambitious, but they could do it.

1:16:39Is that the plan?

1:16:41We'll see.

1:16:42But I am excited because give me those colorful MacBook Airs.

1:16:45Looking forward to that.

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1:19:25Let's finish up with some #AskUpgradeQuestions.

1:19:30George would like to know, why do you think, and this is actually relating to that last

1:19:33point that we spoke about, why do you think there are or seem to be more public Apple

1:19:38leakers than there ever was before?

1:19:41I don't know.

1:19:42Apple is a big company and there have always been people within Apple who have wanted to

1:19:49get information out because they get, I think, excited about it.

1:19:54And we had a long discussion about this a while ago, like consider the source, where's

1:19:57this coming from?

1:19:58But there are definitely people who just enjoy the fact that they know things the public

1:20:04doesn't know and like to leak that stuff out.

1:20:08And those are the real Apple leakers.

1:20:10Apple leakers are people who work at Apple and then leak information to the outside.

1:20:14That's the true leak.

1:20:17I think the difference now is that not only is Apple bigger and higher profile, but that

1:20:23information that might've just kind of laid there, unless it was to a very particular

1:20:28person in a position of media authority.

1:20:34Now it's so much easier to be a person with information from a friend or a friend of a

1:20:38friend and put it on Twitter and put it on YouTube.

1:20:44And I think that that makes a difference is that it's just easier for it to get out.

1:20:48There's more clout available to you too than there was before for those reasons.

1:20:53I feel like there seems to be an increasing reason for somebody to want to be the person

1:21:00who gives that information to the world more so than there was years ago.

1:21:04Yeah.

1:21:05I think that there's also the same thing that motivates somebody on the inside to leak that

1:21:09information is the thing that motivates somebody to set up a Twitter account or whatever and

1:21:15or a YouTube channel or whatever it is and get that information out there.

1:21:20The Twitter stuff is really interesting because that's just a completely anonymous, at least

1:21:23the YouTubers are like people and you see them and they talk, but the Twitter accounts

1:21:28are generally these kind of anonymous accounts.

1:21:31And I think that really is just this chain of events that just used to not happen or

1:21:35at least used to not happen in public where somebody hears something from a contact and

1:21:40maybe they tell their friends, "Oh, you know what I heard about Apple?"

1:21:43And now they posted to Twitter and the whole internet sees it.

1:21:46So that's part of it too.

1:21:48Now I also am fascinated by that because they're risking their friend, their source, they're

1:21:53risking their job over what?

1:22:00And if you're just a random person on Twitter, what are you even getting out of it?

1:22:05Your random Twitter account is popular?

1:22:09I guess people are excited by that, but I don't know.

1:22:13That's the dangerous part of this is that the people at Apple, the more information

1:22:17that comes out, the easier it is to figure out who is leaking that information.

1:22:23And there's also just so much wrong information there.

1:22:28That also happens, right?

1:22:29There's a lot of stuff that people could just guess at and there's just incorrect stuff.

1:22:36And even the stuff that we've seen that is like what we just talked about before the

1:22:41break, it could be real or it could just literally be a re-spinning of existing stuff.

1:22:52And there's no real way to know that.

1:22:55That's part of the problem.

1:22:56So you get restatements.

1:22:58And the other thing about right and wrong is sometimes the people who are judged as

1:23:02right because they get things right all the time are less legitimate.

1:23:07Because as we've talked about when we discussed Mark Gurman, things change inside Apple.

1:23:11So you get, I forget what site it is that records everybody's right and wrong predictions,

1:23:17but there are a lot of wrong predictions that were probably right at the time and then they

1:23:23changed direction.

1:23:24And I know that seems weird of like, well, if it didn't happen, it's a wrong prediction.

1:23:27But if Apple, at the moment that that was reported, Apple planned on that being what

1:23:32would happen and then things changed and it, you know, like AirPower, right?

1:23:37Apple's working on AirPower.

1:23:38I mean, just because AirPower didn't come out doesn't mean that they didn't work on

1:23:43it.

1:23:44They thought they were going to release it and they didn't.

1:23:45And that happens internally a lot.

1:23:47They rarely announce the product and then don't ship it.

1:23:50But internally they change direction all the time.

1:23:52They remove features all the time.

1:23:54So sometimes the people who are wrong are actually the most accurate because reality

1:23:59reflects the end result of the process.

1:24:02Whereas these rumors are based on an earlier point in the process.

1:24:05It's like, I understand why people get frustrated with like, say some of the stuff that's written

1:24:10on Bloomberg and how it's written, but this is why, right?

1:24:13Like they have to say at least one of things may change or that kind of stuff.

1:24:18Like it has to be couched a little bit because there are much bigger publication and they

1:24:24know that things can still change.

1:24:26So they, they, I think they shy away from definites for that reason.

1:24:30I think that it's potentially a more responsible way of doing the reporting if you're going

1:24:33to do it.

1:24:34Yep.

1:24:35Yep.

1:24:36It's fascinating.

1:24:37It gives us, it gives us grist for the mill, which is great.

1:24:40Yeah.

1:24:41Um, the challenge is it's more noise and weeding.

1:24:46That's why we are always going to give more weight to reports from Mark Gurman and Ming

1:24:51Chi Kuo because they're not anonymous and they have a very good track record and I think

1:24:57they have multiple sources and it doesn't mean they're always right, but I think that

1:25:02they are usually accurate in reflecting what is going on at any given time, even though

1:25:09those things can change.

1:25:10And it's nice to, it's nice to know that stuff in advance because it gives us so much to

1:25:13chew on on this podcast, but it gets dicey or when they're sort of random things that

1:25:18come through that, that sometimes again, sometimes just don't come to fruition or are just restatements

1:25:23of what we already knew.

1:25:24Rajeev asks, do you think that other Apple services like AirPlay and Fitness Plus would

1:25:30make it to Amazon's FireSticks in the future?

1:25:34You know, there was just a report about how there's a new Fire TV powered TV or two that,

1:25:40that have AirPlay on them.

1:25:41Oh, they have AirPlay on the TVs.

1:25:43Yeah.

1:25:44So I feel like this is already happening.

1:25:45As far as I can recall, AirPlay only exists on televisions, like, cause there are a bunch

1:25:51of TVs that can do AirPlay, but I think it's just televisions.

1:25:55I can't think of any sticks.

1:25:57I don't think that's too, I think Roku lets you AirPlay.

1:26:00Okay, great.

1:26:02And you know, so, so Rajeev's like asking about Fitness Plus and one of the reasons

1:26:05I want to put this in there is you won't need Fitness Plus anymore because Fitness Plus

1:26:09will work with AirPlay, right?

1:26:10Well, now it works with AirPlay.

1:26:11It's not quite as good, but it does work with that.

1:26:14And I also think that it's only a matter of time.

1:26:17Like would Apple find a way, if Apple finds a way to get, the challenge is that it's like

1:26:22the TV app.

1:26:24So does Fitness really fit in the TV app?

1:26:26Maybe it doesn't.

1:26:28But I think if Apple cares about it enough, Apple will put it in there and failing that,

1:26:33yes, there's AirPlay.

1:26:34I think Apple is not inclined to let any of its stuff not be available.

1:26:42Like they've, they've flipped all the way around on this.

1:26:44But I think AirPlay is probably, you're right, Myke, the path that is the easiest because

1:26:49it's like, well, we've got our entertainment offerings here and AirPlay and AirPlay gets

1:26:53us everything else that's on our devices.

1:26:55I expect that's one of the reasons they added AirPlay to Fitness Plus because where else

1:27:03would you be AirPlaying it to?

1:27:05Exactly.

1:27:06You don't need to AirPlay it to an Apple TV because it already can do it.

1:27:11So yeah, exactly.

1:27:12That's all part of the plan.

1:27:13Well, I mean, you can do it to a Mac now, Myke.

1:27:15You can AirPlay it to a Mac now.

1:27:17Is the Fitness app not on the Mac?

1:27:19No, I don't think so.

1:27:22I was just surprised when I see it on my iPad.

1:27:24I think it's got the wrong icon on the iPad because I can't get my activity rings on my

1:27:28iPad.

1:27:29It won't show me them.

1:27:30I know, which frustrates me immensely.

1:27:33But yes.

1:27:35Brian asks, why do you think Disney are not putting their new Pixar movies behind the

1:27:40Premiere Access like they have for their live action movies?

1:27:44Do you think Disney is losing faith in Pixar?

1:27:46Hi, listen to Brian.

1:27:49I think this probably has more to do, I don't know for sure, but my guess is it has more

1:27:54to do with contracts.

1:27:56That the Marvel movies especially have very specific profit participation for people involved

1:28:03with them and they were made for theaters and that it is a harder thing to unravel those

1:28:09contracts and just put them on Disney Plus rather than what they've also been doing,

1:28:16which is doing this hybrid release.

1:28:17So like Black Widow was in theaters and on Disney Plus.

1:28:23And if you just put it on Disney Plus for free, I think it's a harder sell in theaters

1:28:27than if you put it on Disney Plus for 30 bucks.

1:28:29But I also think everybody involved with that expected that to be in theaters and had their

1:28:35money based on how well it did in theaters and they probably had to renegotiate to do

1:28:40Premiere Access, but at least there it's still a ticket sale of a sort.

1:28:44So it was probably easier to make that deal.

1:28:47So I think that's probably part of it is that the contracts on Pixar movies are probably

1:28:50not quite as complex as on a Marvel movie.

1:28:55I was thinking there hasn't been a Pixar movie that has been big enough, I think.

1:29:03I think there may be some truth in that, that if it was like a really big franchise.

1:29:07If it was Toy Story 5, they would put it behind Premiere Access.

1:29:10But like what have they done?

1:29:12Soul, Luca, and Onward?

1:29:14Yeah, I think so.

1:29:16I don't think that those movies...

1:29:20They could have been big in theaters, but that was a different era and they also didn't

1:29:25get the hybrid release, right?

1:29:27It was really much more like this is just on Disney Plus now.

1:29:29This is not me saying that these aren't good movies, right?

1:29:33But I think that there are tiers of Pixar movies and these aren't those, right?

1:29:41I think, for example, if Inside Out was coming out now, they wouldn't put it on Premiere

1:29:47Access.

1:29:48Interesting.

1:29:49Even though I love that movie, I just don't know if it would necessarily sell itself without

1:29:54you knowing.

1:29:55Because I remember when they spoke about Inside Out, everyone was like, "What is going on

1:29:58at Pixar?

1:29:59That doesn't make any sense."

1:30:02I remember that being a conversation at the time, like, "I don't understand what this

1:30:06movie could possibly be."

1:30:09So yeah, I just think that they haven't had that hit or what they think might be that

1:30:13hit during this period of time.

1:30:16And I think, first off, let's see what happens with the next Pixar release.

1:30:19And are they going to be in a situation where that will be in theaters and they will also

1:30:23do it with Disney Premiere Access?

1:30:25Because this is a model...

1:30:26Going forward, it's going to be really interesting to see how Disney handles Premiere Access.

1:30:32Because it's not the same as putting everything on HBO Max, right?

1:30:37Premiere Access, it's 30 bucks, plus you have to be a subscriber to get that movie the same

1:30:43time it's in a theater.

1:30:46Will they do that with other stuff?

1:30:47Because it's less money than a family of four would pay.

1:30:51Because I looked, we could have gone and seen Black Widow in Hawaii, and it would have cost

1:30:57us 40 bucks.

1:30:59And we paid 30 and we watched it on the TV in the condo instead.

1:31:04And I was fine with that.

1:31:05It was 30 bucks, it's nothing.

1:31:07But if you're a family, it very rapidly is actually a money saver.

1:31:14And Disney keeps all that money and doesn't share it with theaters.

1:31:17So there are arguments to be made that the future model might be something more like

1:31:23the Disney+ Premiere Access rather than the HBO, "Let's just throw it on streaming" that

1:31:28they tried this year.

1:31:30I do think though that another part of this to keep in mind is who the audiences are.

1:31:35Disney is building Disney+ as a reliable place for content, including animation and for families.

1:31:40That is the company's number one priority.

1:31:44And I think they look at Pixar as a great way to build that service, Pixar releases.

1:31:51I think that Pixar releases aren't going to all just become Disney+ releases.

1:31:54I think there will be, I mean, what you said, Myke, I think there's a, in the long run,

1:31:59and this is one of the fascinating things about Black Widow and versus the Disney+ Marvel's

1:32:03TV shows is going forward, we have to figure out what is a movie and what is a TV show.

1:32:09Because the Marvel stuff, it looks like they spend the money on the TV shows that they

1:32:14spend the money on the movies to do.

1:32:18They're quite comparable in terms of the material.

1:32:20It really is more about format.

1:32:22So it's like, what is a movie and what is a TV show?

1:32:27And with Pixar, I would say, Pixar does, there is a Pixar-based TV show, but it's not produced

1:32:32by Pixar now.

1:32:33That's the Monsters, Inc. show.

1:32:34But going forward, they need to decide, what's a Pixar movie that goes in theaters and is

1:32:40a hit?

1:32:42And what's a Pixar movie that we make for Disney+?

1:32:45And I think they should probably make both.

1:32:49Because why not?

1:32:50Because it's so important to put content on Disney+.

1:32:53So anyway, I don't know what that's going to be in the future and what their strategy

1:32:56is.

1:32:57It's not an easy question.

1:32:58It's very hard.

1:32:59I don't envy them having to figure that out.

1:33:01But what I will say is, I think Disney is more willing to use Pixar content to drive

1:33:07Disney+ and make it more valuable than it is to do that with Marvel releases, especially

1:33:15since they've got Marvel shows to release on Disney+.

1:33:21And they've probably got contractual issues and stuff.

1:33:24But Brian is picking at a very interesting corner of this whole issue, which is, what

1:33:33do you do with your movies?

1:33:35Do you put them on your streaming service?

1:33:37Do you charge for them?

1:33:38Do you not put them on and just put them in theaters?

1:33:40How does that all work?

1:33:42And over the next few years, we're going to see everybody experimenting with this.

1:33:45And Sekou asks, "Have either of you run into issues with the 2 terabyte iCloud storage

1:33:51limit?

1:33:52I certainly haven't, but I can see my parents running up against this limit in the future."

1:33:57So I took a look today.

1:33:58We have a two-person family.

1:34:00We both have multiple devices that go into it for backups, or we like three each.

1:34:05And we're only using 500 gigabytes of that 2 terabytes.

1:34:08I think you'd struggle to fill 2 terabytes.

1:34:11I don't really know what you'd be saving in iCloud to hit that, to be honest.

1:34:16I mean, photos, I guess.

1:34:18I have a lot of photos and stuff, and it's not an issue for me yet.

1:34:21I think Apple will...

1:34:24I'm sure there are some edge cases, but I feel like Apple will increase this limit over

1:34:27time because they'll recognize it and they'll find a way to charge you for it.

1:34:31And the truth is, if you're in the big bundle, you get 2 terabytes and you can add 2 terabytes.

1:34:37So there is actually a way to get 4 terabytes of iCloud space, right?

1:34:41So I don't think it's going to be a big issue.

1:34:44And if it is an issue, I'm trying to think of how you would have that much data and have

1:34:47to have it all be in iCloud.

1:34:51So I don't know.

1:34:53My guess is that it's not going to be a big deal, but I'm sure there will be an edge case.

1:34:56So it'd be like, "Oh no, the bundle's not available where I live, and I hit the 2 terabyte limit,

1:35:02and it all has to be in iCloud."

1:35:04And too bad for them, I guess, but I think Apple will continue to grow this over time

1:35:10because it's more money for Apple.

1:35:13If you would like to send in a question for us to answer on the show, you can send out

1:35:16a tweet with the hashtag #AskUpgrade or use question mark #AskUpgrade in the Read The FM

1:35:21members Discord, which you'll get access to if you sign up for Upgrade Plus.

1:35:25Go to getupgradeplus.com and you'll also get longer ad-free versions of every episode of

1:35:31Upgrade, which is really great.

1:35:32You can sign up.

1:35:33It's $5 a month or $50 a year.

1:35:35Thank you so much if you have signed up.

1:35:37We really, really appreciate your support.

1:35:40Thanks to DoorDash, Privacy, and Instabug for their support of this week's episode.

1:35:44And thank you for listening, of course.

1:35:46If you'd like to find Jason online, you can go to sixcolors.com, and he is @jsnew, J-S-N-E-L-L.

1:35:53I am @imike, I-M-Y-K-E, and we'll be back next week.

1:35:58Until then, say goodbye, Jason Snow.

1:35:59Goodbye, Mark Hurley.

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