Upgrade

00:00:00 ◼   ► [Music]

00:00:13 ◼   ► From Relay FM, this is Upgrade, episode 362, and today's show is brought to you by Instabug,

00:00:20 ◼   ► Privacy and DoorDash.

00:00:22 ◼   ► My name is Myke Hurley and I'm joined by Jason Snow.

00:00:25 ◼   ► Hello, Jason.

00:00:26 ◼   ► Hey, is this Upgrade, the podcast that I listen to that I'm occasionally on?

00:00:31 ◼   ► You're completely back now.

00:00:32 ◼   ► Welcome back to the show.

00:00:34 ◼   ► I am completely back.

00:00:35 ◼   ► I guarantee that I will be on this whole episode and not disappear in the middle for a while.

00:00:39 ◼   ► Probably.

00:00:40 ◼   ► Probably.

00:00:41 ◼   ► How would you know, right?

00:00:42 ◼   ► You'd have to wait and see what happens when I put some real fun.

00:00:44 ◼   ► I don't know.

00:00:45 ◼   ► I don't know.

00:00:46 ◼   ► #snowtalkquestion comes from Mark and Mark wants to know, "Do you use a screensaver on

00:00:51 ◼   ► your Mac or do you just dim your screen?"

00:00:54 ◼   ► Yeah, I use Arial like everyone else.

00:01:01 ◼   ► It's fine.

00:01:02 ◼   ► I like to see it.

00:01:03 ◼   ► I like to see it on the Apple TV.

00:01:04 ◼   ► I don't know why I use it.

00:01:05 ◼   ► I don't know why I don't have some other screensaver or no screensaver.

00:01:09 ◼   ► I just do.

00:01:10 ◼   ► It's on for a very small amount of time.

00:01:13 ◼   ► I've got some sort of window in between when it dims the screen entirely where the screensaver

00:01:18 ◼   ► runs.

00:01:19 ◼   ► My answer is, Mark, yes, I can tell you I do.

00:01:23 ◼   ► Why I do, I don't know.

00:01:25 ◼   ► I think it's more like a mistake than something else.

00:01:27 ◼   ► I find no value on it.

00:01:29 ◼   ► Arial is the one where it flies around and shows you the scenery, the international spaces.

00:01:34 ◼   ► The Apple TV screensaver is the Arial screensaver.

00:01:37 ◼   ► On your Mac?

00:01:38 ◼   ► Yeah.

00:01:39 ◼   ► Is this built in?

00:01:40 ◼   ► Is it?

00:01:41 ◼   ► Or did I maybe...

00:01:42 ◼   ► I think you've got an app called Arial, A-E-R-I-A-L maybe, because they're not built into the Mac,

00:01:47 ◼   ► the Apple TV screensavers.

00:01:49 ◼   ► Maybe I downloaded a thing that lets you do the...

00:01:52 ◼   ► I mean, I've got it.

00:01:53 ◼   ► I've got Arial as my screensaver, and it's literally the Apple TV screensavers.

00:01:57 ◼   ► Okay.

00:01:58 ◼   ► I'm going to put in the show notes what I think you have, which is a...

00:02:02 ◼   ► Oh, you're right.

00:02:03 ◼   ► Yeah.

00:02:04 ◼   ► So this is how little care I put in to my screensavers.

00:02:07 ◼   ► A million years ago, there was a story about how you could get the Apple TV screensavers

00:02:11 ◼   ► on your Mac, and I downloaded the thing and promptly forgot about it.

00:02:18 ◼   ► So it's there.

00:02:19 ◼   ► I'm not going to put in your Apple TV screensavers on it, but I'm going to invalidate this whole

00:02:21 ◼   ► Snell Talk question now by changing it to something else maybe.

00:02:25 ◼   ► Okay.

00:02:26 ◼   ► Or not.

00:02:27 ◼   ► I did Arabesque for a while, which is like all the weird patterns.

00:02:30 ◼   ► And of course, back in the day, Flurry was the classic.

00:02:33 ◼   ► But really, it doesn't matter.

00:02:36 ◼   ► I don't see it very often.

00:02:38 ◼   ► And then my screen blanks after a short amount of time.

00:02:41 ◼   ► So I've got show screensaver set to 30 minutes, and I've got turn display off to an hour.

00:02:48 ◼   ► So for half an hour, if I step away, which I'm very rarely gone, but yeah, I am gone

00:02:53 ◼   ► sometimes for an hour, that half an hour, it will play the aerial screensaver.

00:03:00 ◼   ► In Monterey, I can do that cute little hello screensaver.

00:03:04 ◼   ► Is that in Monterey?

00:03:05 ◼   ► I think so, yeah.

00:03:07 ◼   ► Because I have it set...

00:03:08 ◼   ► I have that one, the hello screensaver on my iMac set after 20 minutes.

00:03:14 ◼   ► And that is the color match screensaver that comes with the new iMacs.

00:03:21 ◼   ► So I have that.

00:03:22 ◼   ► I have that set for 20 minutes.

00:03:23 ◼   ► I never otherwise would have a screensaver, but I really like this screensaver.

00:03:28 ◼   ► And it comes as default on these Macs with the color match one that you're using.

00:03:33 ◼   ► And it fills me with joy whenever I see it.

00:03:35 ◼   ► So I do have that on there.

00:03:37 ◼   ► So while we're talking about screensavers, and I used to be a big fan, I was on the screensaver

00:03:44 ◼   ► beat briefly at Mac User when I started there.

00:03:46 ◼   ► I wrote about After Dark and all of that back in the day, Flying Toasters, all those things.

00:03:50 ◼   ► I even judged, they had a contest for like, people wrote screensavers and the After Dark

00:03:56 ◼   ► people had a whole contest of like, what were the best submitted screensavers.

00:04:00 ◼   ► And I was a judge in that.

00:04:02 ◼   ► Things were really different back then, weren't they, Jason?

00:04:04 ◼   ► It was a wild time.

00:04:07 ◼   ► People were very excited about screensavers.

00:04:09 ◼   ► And then there was underwear, which was the screensaver that ran on your desktop while

00:04:13 ◼   ► you worked.

00:04:14 ◼   ► So stuff happened on your desktop while you worked, which was a pretty wild thing.

00:04:19 ◼   ► But the screensaver, my favorite screensaver of all time, and I used it for a very long

00:04:23 ◼   ► time, it doesn't work anymore as far as I can tell.

00:04:27 ◼   ► And I liked it because it was funny and because it also made a statement about bad network

00:04:32 ◼   ► security.

00:04:33 ◼   ► It was a screensaver called Surveillance Saver.

00:04:36 ◼   ► And basically what Surveillance Saver did is there were whole networks of webcams in, and

00:04:43 ◼   ► this is in the, I'd say early 2000s, where they're internet connected security cameras.

00:04:50 ◼   ► And if you didn't change the default password, anybody could see what was on the camera.

00:04:58 ◼   ► And Surveillance Saver had a catalog of all of them and would just take you to random

00:05:03 ◼   ► security cameras every 20 seconds, it would flip to a different one.

00:05:08 ◼   ► And first off, that's hilarious.

00:05:11 ◼   ► Like don't do that.

00:05:12 ◼   ► But the thing that I loved about it is that I think in the end, its list wasn't that large.

00:05:17 ◼   ► And so you'd get favorites.

00:05:19 ◼   ► And there was this bar in somewhere in Russia.

00:05:23 ◼   ► And I loved that camera so much because you're flipping, you're like, oh, we're in the bar.

00:05:29 ◼   ► And it would be like these Russian guys, like with their heads down on the bar, like passed

00:05:35 ◼   ► out, or maybe they're active and they're moving to the music and you never know what you're

00:05:40 ◼   ► going to get.

00:05:41 ◼   ► There was also a lot of like a corridor or a dumpster outside some building that was

00:05:47 ◼   ► also, I thought very, very funny.

00:05:50 ◼   ► But anyway, Surveillance Saver, that was from a different time.

00:05:53 ◼   ► Although we still live in an age where people have the default password for things.

00:05:56 ◼   ► So it's not great.

00:05:58 ◼   ► It's not great.

00:05:59 ◼   ► Sometimes you truly never know where a Snell Talk question is going to take you.

00:06:04 ◼   ► It's true.

00:06:05 ◼   ► You never do.

00:06:06 ◼   ► It could take you into the flying toasters for all we know.

00:06:08 ◼   ► If you would like to send in a question to help us open an episode of the show, just

00:06:12 ◼   ► send in a tweet with the hashtag Snell Talk or use question mark Snell Talk in the RelayFM

00:06:17 ◼   ► members discord.

00:06:19 ◼   ► So Jason, let's do a bit of summer of fun here.

00:06:23 ◼   ► You were gone last week.

00:06:24 ◼   ► Where were you?

00:06:26 ◼   ► Because was revealed, I think in the Upgrade Plus.

00:06:32 ◼   ► And you never know when you're doing...

00:06:33 ◼   ► So we recorded my portion of that episode last week, two weeks ago, right after we recorded

00:06:39 ◼   ► episode 360, Upgrade 360, your high quality audio.

00:06:45 ◼   ► We didn't even talk about that, right?

00:06:47 ◼   ► Because we didn't know.

00:06:48 ◼   ► We got several people who wrote in after we released our lossless edition and our incredibly

00:06:54 ◼   ► low resolution edition.

00:06:55 ◼   ► We had several people write in to say, "Oh man, the lossless edition, it sounds so much

00:07:01 ◼   ► better.

00:07:02 ◼   ► You should always do a lossless edition."

00:07:03 ◼   ► And my response was, "I think probably what you're sensing is that you're listening to

00:07:07 ◼   ► it like in a web browser instead of in Overcast with voice boost and smart speed turned on.

00:07:13 ◼   ► And so it sounds different, not that it sounds better."

00:07:15 ◼   ► Although there is at least one emailer who has insisted that it does sound better on

00:07:20 ◼   ► his iPad speakers, which I find also a little bit hilarious that like, "Oh yes, really you

00:07:26 ◼   ► have to use an iPad speaker for the true lossless audio experience."

00:07:31 ◼   ► I don't know.

00:07:32 ◼   ► Anyway, thank you to everybody who wrote in about our little ironic experiment.

00:07:36 ◼   ► But after that-

00:07:37 ◼   ► There was more people who downloaded those files than I was expecting.

00:07:41 ◼   ► I kind of assumed it would be like a hundred people or something.

00:07:45 ◼   ► I'm actually going to look right now.

00:07:46 ◼   ► I haven't looked since like the first couple of days, but let me see what we've got here.

00:07:53 ◼   ► It was kind of for each one of them, it was about 3000 people went and did that, which

00:07:58 ◼   ► I think is kind of hilarious that many people decided to go and check out our weird and

00:08:04 ◼   ► wonderful audio.

00:08:06 ◼   ► And the low resolution one where it's like you're listening to it at the bottom of a

00:08:09 ◼   ► swimming pool is amazing.

00:08:12 ◼   ► It's so bad.

00:08:13 ◼   ► It's terrible.

00:08:14 ◼   ► That one's so bad.

00:08:15 ◼   ► I was so pleased about just how bad it was.

00:08:19 ◼   ► So anyway, after we were done with that episode, we recorded my portions of 361.

00:08:24 ◼   ► We talked about streaming services and we did Snell Talk and we did Ask Upgrade.

00:08:28 ◼   ► And then you, over the week, you recorded in the middle.

00:08:31 ◼   ► But what's funny about that is that you're making promises about the future.

00:08:35 ◼   ► So it's like, "Oh, Jason, where are you today?"

00:08:37 ◼   ► I'm like, "Okay, on a beach in Hawaii, probably."

00:08:43 ◼   ► And then we finished doing upgrade.

00:08:45 ◼   ► And I literally, then I got in the car and drove to the airport.

00:08:47 ◼   ► So that was my Monday two weeks ago.

00:08:51 ◼   ► It turns out that on that following Monday, I was indeed at one point on a beach in Hawaii.

00:08:55 ◼   ► So it all worked out.

00:08:59 ◼   ► We did a family trip.

00:09:00 ◼   ► My daughter was down from school for a few weeks after the school year let out.

00:09:05 ◼   ► She's going to go back up to Oregon, but she's been down for a few weeks.

00:09:09 ◼   ► And we went for 10 days to Maui, where you went on your honeymoon.

00:09:15 ◼   ► We were in Kihei, which is the sort of sunny beach town part of Maui.

00:09:21 ◼   ► And yeah, 10 days, I've always thought I very...

00:09:25 ◼   ► Usually my vacations are not that long.

00:09:28 ◼   ► And this is the point where somebody said, I think last week I saw a tweet went by that

00:09:33 ◼   ► said, "You know you're listening to an American when they talk about a 10-day long vacation

00:09:38 ◼   ► as being a long vacation."

00:09:40 ◼   ► I'm like, yeah, it's true.

00:09:41 ◼   ► It's true.

00:09:42 ◼   ► I'm not denying it.

00:09:43 ◼   ► But I always have felt like the 10 days is where you get that sort of, you're able to

00:09:49 ◼   ► fully kind of unclench from your life and be there and let it kind of wash over you

00:09:57 ◼   ► if it doesn't really matter.

00:09:59 ◼   ► We're here for a while.

00:10:01 ◼   ► And I was once again reminded that that's actually true.

00:10:04 ◼   ► That after a week, it feels like we just got here and now we have to go.

00:10:07 ◼   ► After 10 days, I would have, don't get me wrong, would have liked to stay longer, but

00:10:11 ◼   ► it was also like, okay, we had a good time.

00:10:13 ◼   ► That was really nice.

00:10:14 ◼   ► And it was...

00:10:15 ◼   ► And so 10 days, haven't done that in a while.

00:10:19 ◼   ► I like Maui.

00:10:20 ◼   ► We were there two years ago for what was essentially my daughter's graduation from high school trip,

00:10:27 ◼   ► but she broke her foot while she was dancing in her dance class.

00:10:32 ◼   ► And so that was our trip to Hawaii where we couldn't walk anywhere because she couldn't...

00:10:37 ◼   ► She was in a boot, the ugly shoe, we called it.

00:10:41 ◼   ► She was in the ugly shoe.

00:10:43 ◼   ► And so we go to the beach, but she had the ugly shoe.

00:10:49 ◼   ► So this was kind of like a replay of that because we had such a great time and we wanted

00:10:54 ◼   ► to go back and also at this time she wouldn't have a broken foot.

00:10:57 ◼   ► And we did have a great time.

00:10:59 ◼   ► So I love Hawaii.

00:11:01 ◼   ► It's my favorite.

00:11:02 ◼   ► And I go there and I'm like, "Oh man, I built up Hawaii way too much."

00:11:06 ◼   ► And it's not gonna... it's gonna disappoint me.

00:11:08 ◼   ► And you know what?

00:11:09 ◼   ► It never disappoints me.

00:11:10 ◼   ► It really doesn't.

00:11:11 ◼   ► It's warm and breezy.

00:11:12 ◼   ► And going in the summer is a little bit weird because as a kid, my parents took me to Hawaii

00:11:16 ◼   ► a couple of times, which is why I fell in love with Hawaii.

00:11:19 ◼   ► But there, when you're leaving the cold and rainy, going to Hawaii is like, "Oh my God,

00:11:24 ◼   ► this is so much better."

00:11:25 ◼   ► But the truth is this time of year here where I live tends to be foggy and cool.

00:11:31 ◼   ► So it was a treat to be in actual summery conditions for that 10 days.

00:11:37 ◼   ► So it was really nice to be there and to get away and to not bring a keyboard.

00:11:44 ◼   ► I didn't bring a laptop.

00:11:45 ◼   ► I didn't bring my iPad keyboard.

00:11:47 ◼   ► I didn't bring a microphone, podcast or tip.

00:11:49 ◼   ► I didn't do that either.

00:11:51 ◼   ► I didn't edit any podcasts while I was there.

00:11:54 ◼   ► I posted a couple of links where I'm scrolling through Twitter and I saw something interesting

00:11:58 ◼   ► because I do have a website and the first week I was there, Dan Morin was also on vacation.

00:12:05 ◼   ► So it's like sixcolors.com was just abandoned for a week.

00:12:09 ◼   ► So I prewrote an article the previous week that posted and Steven Hackett wrote his members

00:12:14 ◼   ► only piece that week.

00:12:15 ◼   ► And I posted a couple of links from there and it was enough to keep the fire burning

00:12:22 ◼   ► while we were both gone.

00:12:24 ◼   ► So I did that, but that was about it.

00:12:27 ◼   ► It was what I said to Lauren is I'm not going to do anything that I really consider work,

00:12:33 ◼   ► but posting a link to Six Colors, like that's not, that's nothing.

00:12:37 ◼   ► It's not a problem.

00:12:39 ◼   ► Those posts tend to be, that's as easy as doing a share button and it's like replying

00:12:43 ◼   ► to a tweet.

00:12:44 ◼   ► Like it's that level of difficulty.

00:12:47 ◼   ► So that was pretty easy.

00:12:48 ◼   ► So yeah, it was great.

00:12:49 ◼   ► I would like to talk to you about your Instagram because I feel like you were punishing me

00:12:55 ◼   ► for some reason.

00:12:56 ◼   ► So I'll give you an example of what happened here.

00:13:00 ◼   ► So just as we're finishing up our recording and I say to Jason, I'm really pleased for

00:13:06 ◼   ► you.

00:13:07 ◼   ► Have a great time.

00:13:08 ◼   ► I can't wait to see some photos, right?

00:13:09 ◼   ► Uh huh.

00:13:10 ◼   ► And like, yeah, okay, great.

00:13:12 ◼   ► So Jason goes on his trip and then a couple of days in he posts a picture of some chickens.

00:13:17 ◼   ► Chickens and I'm like, all right, fine.

00:13:19 ◼   ► I'm looking forward to the better pictures.

00:13:21 ◼   ► The next day, more chickens.

00:13:24 ◼   ► You are in one of the most beautiful places on earth.

00:13:27 ◼   ► All I want is oceans and beaches and like mountains and you're just like two, especially

00:13:33 ◼   ► one of them is like one of the, like you basically, I don't know what you did, like 10 times optical

00:13:38 ◼   ► zoom on this chicken or something.

00:13:40 ◼   ► Like why were you nagging me with chickens for three days?

00:13:44 ◼   ► What was that?

00:13:45 ◼   ► Well, one of the things that I like about Hawaii is, especially since the hurricane

00:13:51 ◼   ► blew through on Kauai, but even on Maui, this is the case.

00:13:54 ◼   ► There are loose chickens everywhere.

00:13:56 ◼   ► They're everywhere.

00:13:57 ◼   ► Like when you're eating outside and stuff, there's just chickens everywhere, especially

00:14:00 ◼   ► in Kihei.

00:14:01 ◼   ► We found that.

00:14:02 ◼   ► Yeah.

00:14:03 ◼   ► We went to a shave ice place and um, there were just like roosters and hens and little

00:14:06 ◼   ► chicks running around.

00:14:07 ◼   ► I think I know that exact place.

00:14:08 ◼   ► So I think we had shave ice there.

00:14:10 ◼   ► There's a beautiful cafe there.

00:14:11 ◼   ► Really nice shave ice.

00:14:12 ◼   ► Yeah, exactly.

00:14:14 ◼   ► So and so they're cute and they're fun and I took pictures of them and um, I'll tell

00:14:20 ◼   ► you it's a side effect also of being with the Apple watch where I'm not always, so Lauren

00:14:26 ◼   ► brings her phone with her, but I didn't bring my phone with me a bunch of places because

00:14:30 ◼   ► I have my Apple watch and that means I can't, when I don't have my phone with me, I can't

00:14:33 ◼   ► take pictures and I can't post pictures on Instagram.

00:14:36 ◼   ► So that was, that was part of it.

00:14:39 ◼   ► Okay.

00:14:40 ◼   ► I did get, I did finally get around to posting actual nice pictures, but, but the first few

00:14:45 ◼   ► days it was, uh, it was just chickens.

00:14:48 ◼   ► Basically for two days it was just me at home screaming to Adina, he's posting more chickens.

00:14:53 ◼   ► That was kind of all like, I was very frustrated.

00:14:56 ◼   ► So we went, yeah, we went to Lahaina to the Banyan tree in Lahaina and there was all these

00:15:00 ◼   ► chickens around there and I took a picture of that and then we were on a little walk

00:15:03 ◼   ► on a beautiful, just absolutely beautiful, um, uh, by the coast and all of that.

00:15:09 ◼   ► Uh, and we were in the, on this resort that's kind of under construction and so you have

00:15:13 ◼   ► to walk through this different path to, to go around the shoreline and they have this,

00:15:17 ◼   ► it's essentially like a putting green kind of quality grass and there's these benches

00:15:20 ◼   ► and we sit down to take a little break on our hike and, uh, and in front of us there

00:15:25 ◼   ► are a bunch of chickens.

00:15:26 ◼   ► And so of course, have I taken a picture of the, uh, of the beautiful scenery?

00:15:29 ◼   ► No, but look at those chickens.

00:15:31 ◼   ► So I took another chicken picture.

00:15:32 ◼   ► So I'll make, I'll endeavor in all future vacations to post chicken pictures for you,

00:15:38 ◼   ► Myke.

00:15:39 ◼   ► Thank you.

00:15:40 ◼   ► I'll appreciate that.

00:15:41 ◼   ► You're welcome.

00:15:42 ◼   ► You're welcome.

00:15:43 ◼   ► How did it feel to actually, to take a break?

00:15:44 ◼   ► Were you, you know, we, were you anxious in any way?

00:15:50 ◼   ► Like how did it feel to take that trip?

00:15:55 ◼   ► I mean, I felt like I really needed it.

00:15:58 ◼   ► I'm like, like it, somebody who works at home and very rarely leaves my house.

00:16:03 ◼   ► And we'd done a couple of, of trips during COVID where we went to our friends who have

00:16:07 ◼   ► a rental in Sonoma for a couple of days where they had nobody else going.

00:16:12 ◼   ► And we just sort of slid in there for a couple of days.

00:16:14 ◼   ► We did that in September and we did that in February, but it, and being somewhere else

00:16:19 ◼   ► was nice, but like, it's been quite a while since I've gone away somewhere and just sort

00:16:25 ◼   ► of not worked.

00:16:28 ◼   ► I can not work here, but it's not a way.

00:16:31 ◼   ► And I've gone away to like visit my mom and I've also worked, but to, to get those two

00:16:36 ◼   ► things together, it's just, it reminds me that, um, that vacation are important for

00:16:42 ◼   ► me just to get away, um, and to kind of heal a little bit.

00:16:47 ◼   ► And with, uh, with the pandemic, it's been, it's been impossible to do that in certain

00:16:52 ◼   ► ways.

00:16:53 ◼   ► I think also one of the things that I was thinking about is the difference between a,

00:17:00 ◼   ► an isolation trip and, and a kind of not isolation trip.

00:17:07 ◼   ► Like this is not, we didn't go to a place where there's no internet, right?

00:17:11 ◼   ► Like I'm part of that is a decision that I made, which is, I mean, first off, there's

00:17:16 ◼   ► a reality that like my kids would mutiny if there was no internet, but also for me, like

00:17:23 ◼   ► I want to read stuff on the internet too.

00:17:25 ◼   ► Like that's not, that's not the burden that I bear as a person in the 21st century.

00:17:29 ◼   ► It's like, I want to read that stuff too.

00:17:30 ◼   ► I want, I, I, I'm not trying to get away from that part of it.

00:17:34 ◼   ► I'm trying to get away from the grind.

00:17:36 ◼   ► So I was on Twitter and I was in Slack and I saw what people were doing and people were

00:17:41 ◼   ► talking about.

00:17:42 ◼   ► And so you could make an argument that like, there's a whole other level of vacation that

00:17:47 ◼   ► is this isolation.

00:17:49 ◼   ► And you know, I, I could do that, but that was not, I didn't feel like I needed to do

00:17:55 ◼   ► that and I didn't bother.

00:17:57 ◼   ► And I was okay with that.

00:17:58 ◼   ► Like I, I, I, uh, I don't know, cause I, sometimes I feel maybe I've just got an internal judge,

00:18:05 ◼   ► but sometimes I feel like I've internalized the, the judging of the internet, which is

00:18:08 ◼   ► like, well, you're on vacation.

00:18:09 ◼   ► Why are you looking at Twitter?

00:18:11 ◼   ► Why are you in Slack?

00:18:12 ◼   ► It's like, yeah, I like those things.

00:18:15 ◼   ► Those are not the things I'm trying to heal from and escape from.

00:18:18 ◼   ► Um, reading about like the soccer or, you know, watching the baseball all star game

00:18:25 ◼   ► or seeing what's going on or watching, you know, Disney plus or like, I'm not trying

00:18:30 ◼   ► to escape those parts of the world.

00:18:31 ◼   ► Really I'm trying to escape the grind of doing podcasts and writing articles and doing all

00:18:36 ◼   ► and scheduling things and doodle and all of those things that I do.

00:18:40 ◼   ► I am, you know, I'm trying to step off of that and not bring a keyboard and all of that.

00:18:46 ◼   ► So what I found about Hawaii, which I found, um, very enticing when I was there is the

00:18:52 ◼   ► time zone makes it really difficult to do any work, even if you wanted to.

00:18:57 ◼   ► It's true.

00:18:58 ◼   ► Cause you're far away from, from everyone, you know, this time of year, it's three hours

00:19:04 ◼   ► behind California.

00:19:05 ◼   ► So it's just as far behind California as California is behind New York.

00:19:09 ◼   ► That means you're six hours behind New York.

00:19:10 ◼   ► And of course that means you're 11 hours behind the UK and 12 hours behind Western Europe.

00:19:16 ◼   ► So I, yeah, like everything already happened by the time I woke up and I was not waking

00:19:22 ◼   ► up, I was not trying to wake up early either.

00:19:24 ◼   ► So as the week went on, like everything had already happened and everybody was back asleep.

00:19:29 ◼   ► And then in the evening, everything was kind of quiet on Twitter until the, the, the British

00:19:34 ◼   ► people woke up.

00:19:36 ◼   ► In fact, a funny thing about, about my Monday two weeks ago is we did upgrade.

00:19:42 ◼   ► Then we did part of the next upgrade.

00:19:44 ◼   ► Then I went to the airport and I traveled and I did all of this stuff and, and we were

00:19:48 ◼   ► in our car and then we drive across the Island and we check in and we, we, we stopped by

00:19:53 ◼   ► the grocery store.

00:19:54 ◼   ► So we have stuff to eat in the morning and all of that.

00:19:56 ◼   ► And we finally sit down, I sit down in our condo and I open a beer and I open Slack and

00:20:01 ◼   ► I think, Hey, Hey Myke.

00:20:04 ◼   ► And you were awake because it was already Tuesday morning.

00:20:06 ◼   ► Yep.

00:20:07 ◼   ► Yeah.

00:20:08 ◼   ► That was really funny to me.

00:20:09 ◼   ► It was a very big, long Monday for me.

00:20:12 ◼   ► Um, so long in fact that we did a podcast, I got on a plane, I traveled and all that.

00:20:17 ◼   ► And then you had, you had slept and woken up and it was Monday morning or Tuesday morning

00:20:22 ◼   ► because that's how far away Hawaii is.

00:20:24 ◼   ► And that's a nice thing too.

00:20:25 ◼   ► So I see the value in the kind of like total isolation thing, but it's not what I was looking

00:20:29 ◼   ► for.

00:20:30 ◼   ► And um, and I got what I was looking for, which is again, didn't have to write any articles,

00:20:35 ◼   ► didn't have to record any podcasts and have to edit any podcast and have to do my, what

00:20:39 ◼   ► I consider my job part of my job.

00:20:43 ◼   ► I just got to kind of not, there's just the freedom of kind of not caring.

00:20:48 ◼   ► I'm like, I can get up whenever.

00:20:50 ◼   ► I don't have a reason that I have to wake up at a particular time.

00:20:53 ◼   ► I don't have to go a particular place.

00:20:55 ◼   ► And I also read like eight books.

00:20:57 ◼   ► So there was that too.

00:20:58 ◼   ► I love that.

00:20:59 ◼   ► Yeah.

00:21:00 ◼   ► Well, I'm very pleased.

00:21:01 ◼   ► They weren't all like full, like thousand page novels.

00:21:03 ◼   ► There was, I've been going through a bunch of the Hugo award nominees for like short

00:21:08 ◼   ► fiction and stuff.

00:21:09 ◼   ► So I read like five novellas and a handful of novels too.

00:21:14 ◼   ► And it's just, you know, nothing better than sitting on the beach and you read a little

00:21:17 ◼   ► bit and then you go in the water and Bob around in the warm water for a while.

00:21:20 ◼   ► And then you come back out, sit on the beach, read a little bit more.

00:21:24 ◼   ► Oh, also app speaking of my Apple watch, I did at one point just, I was sitting on the

00:21:31 ◼   ► beach listening to the waves, had my AirPod pro headphones in a pass-through mode so I

00:21:37 ◼   ► could hear the waves and stuff and was listening to connected while sitting on the beach.

00:21:46 ◼   ► That was pretty fun actually.

00:21:47 ◼   ► I decided I didn't want to read anymore.

00:21:49 ◼   ► I was a little tired of reading at that point.

00:21:50 ◼   ► I just wanted to kind of look out at the clouds and stuff, but I wanted a little more stimulation

00:21:54 ◼   ► than just the sound of the waves.

00:21:56 ◼   ► So I had the sound of the waves and the sound of connected.

00:21:59 ◼   ► Perfect.

00:22:00 ◼   ► Really?

00:22:01 ◼   ► What a mix.

00:22:02 ◼   ► Living the dream.

00:22:03 ◼   ► Yeah.

00:22:04 ◼   ► Well, I'm very pleased for you.

00:22:05 ◼   ► Very jealous.

00:22:06 ◼   ► I hope that I can have a similar trip some point later in the year.

00:22:09 ◼   ► I hope so.

00:22:10 ◼   ► That would be nice.

00:22:12 ◼   ► Next week's episode, we're going to do a mic at the movies.

00:22:16 ◼   ► Yeah.

00:22:17 ◼   ► We're going to talk about Loki.

00:22:18 ◼   ► I really want to talk to you about Loki.

00:22:21 ◼   ► So if people want to finish Loki before next week's episode, they can.

00:22:25 ◼   ► And I'm naturally assuming that we will not be able to stop ourselves talking about the

00:22:29 ◼   ► opening of Ted Lasso.

00:22:30 ◼   ► So I figured that will probably come into conversation as well.

00:22:34 ◼   ► So if you want to catch up by next week's episode, there's a couple of things you can

00:22:38 ◼   ► go and listen to.

00:22:39 ◼   ► All right.

00:22:40 ◼   ► Let's check out that next week.

00:22:41 ◼   ► Are we done?

00:22:42 ◼   ► I think so.

00:22:43 ◼   ► Is this how the podcast works?

00:22:44 ◼   ► Nope.

00:22:45 ◼   ► We continue from here.

00:22:46 ◼   ► Oh.

00:22:47 ◼   ► I'm afraid you have to stick around.

00:22:48 ◼   ► I have to do more than one segment?

00:22:49 ◼   ► There's way more than this.

00:22:50 ◼   ► I have a lot more for you today.

00:22:51 ◼   ► Oh, man.

00:22:52 ◼   ► I need more tea.

00:22:53 ◼   ► All right.

00:22:54 ◼   ► Let me give you a break then.

00:22:55 ◼   ► This episode is brought to you by Instabug.

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00:23:06 ◼   ► of your app from your user's point of view?

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00:23:46 ◼   ► your existing workflows with support for Jira, Slack, Trello, GitHub, Zendesk, or whatever

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00:24:02 ◼   ► apps.

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00:24:13 ◼   ► Our thanks to Instabug for their support of this show and Relay FM.

00:24:17 ◼   ► So Jason, I have some Apple TV+ news for you.

00:24:21 ◼   ► So much.

00:24:22 ◼   ► I was collecting links.

00:24:24 ◼   ► That's another thing I did while I was on vacation.

00:24:26 ◼   ► There was all this news, and I was like, "Oh man, we're not going to cover this and upgrade

00:24:29 ◼   ► for two weeks," but I just kept adding.

00:24:32 ◼   ► We now have a little shared Apple note, and so I just keep seeing things, and instead

00:24:37 ◼   ► of pasting them into our Slack chat, I just append them to the end of the note endlessly.

00:24:43 ◼   ► And there was so much Apple TV+ and upstream news while I was gone, so we got to get to

00:24:48 ◼   ► it.

00:24:50 ◼   ► So the Apple are possibly attempting to require the film and TV show A24.

00:24:57 ◼   ► A24 produce a lot of stuff, a lot of documentaries, a lot of movies, some television shows, and

00:25:03 ◼   ► they already have an existing deal with Apple, which has included some stuff that's already

00:25:07 ◼   ► come out and some movies and shows that are in production.

00:25:12 ◼   ► And they're-

00:25:13 ◼   ► But this is a rumor that they might actually buy the studio itself.

00:25:15 ◼   ► It seems like A24 is attempting to put itself up for sale, and apparently, according to

00:25:20 ◼   ► Variety, this was something that they potentially looked at in the past, but A24 seemed to not

00:25:28 ◼   ► be interested then, but seemed to be now interested.

00:25:32 ◼   ► The potential asking price is $3 billion.

00:25:36 ◼   ► I have no real sense as to what that equates to when it comes to entertainment industry

00:25:43 ◼   ► acquisitions.

00:25:44 ◼   ► I feel like I'm much more put into tech stuff.

00:25:46 ◼   ► $3 billion seems like a lot of money, but I guess if you get a lot of IP out of it,

00:25:51 ◼   ► maybe it's worth it.

00:25:52 ◼   ► So my question is, I don't even know if it's the intellectual property, and this was the

00:25:56 ◼   ► question about when we talked about Reese Witherspoon's company, Hello Sunshine, the

00:26:01 ◼   ► same rumor about Apple being possibly interested in that, is like, "Well, what do you buy when

00:26:07 ◼   ► you buy a studio?"

00:26:09 ◼   ► Apple already is sort of booting up a studio.

00:26:12 ◼   ► I guess one of the things you buy is you buy talent in the sense of the people who work

00:26:18 ◼   ► there and the machinery of the studio.

00:26:20 ◼   ► So maybe it's a way to build and grow a studio fast.

00:26:26 ◼   ► You do get whatever they've produced archivally and whatever they've got in the works.

00:26:31 ◼   ► But that would be my question for people who are more in the know, which is like, if you've

00:26:37 ◼   ► got an independent studio that's got a small catalog of films, but not a franchise or anything

00:26:44 ◼   ► that you're getting out of it and not a huge catalog, when you spend $2 billion or $3 billion,

00:26:53 ◼   ► is that what tech people would call an aqua hire?

00:26:56 ◼   ► Are you really just trying to build out your studio ability and you're willing to pay for

00:27:01 ◼   ► it as opposed to just spending money hiring people, which you could also do?

00:27:08 ◼   ► That's my question.

00:27:10 ◼   ► We've seen these stories about Apple potentially buying this stuff.

00:27:13 ◼   ► And I think Apple's clearly kicking the tires here, but I do wonder if some of this is just

00:27:19 ◼   ► a perception thing of like, "Oh man, Apple's got a lot of money.

00:27:21 ◼   ► Maybe we can get some of that money."

00:27:24 ◼   ► It's sort of wishful.

00:27:25 ◼   ► Maybe they will acquire us.

00:27:28 ◼   ► Because I do think Apple could just not, right?

00:27:32 ◼   ► Apple could just keep building out its own studio structure.

00:27:36 ◼   ► And in fact, instead of spending $3 billion on a studio, spend that money on hiring away

00:27:42 ◼   ► the talent and paying them better, right?

00:27:44 ◼   ► You could do that and you could build a studio.

00:27:47 ◼   ► Buying a studio doesn't mean all those people are going to stay, right?

00:27:52 ◼   ► That's the trick, right?

00:27:53 ◼   ► Because certain people, they could do it where there's a deal, right?

00:27:59 ◼   ► They get money if they stay for a certain period of time.

00:28:02 ◼   ► But that's not going to be everybody.

00:28:04 ◼   ► Right.

00:28:06 ◼   ► That's my fear about something like this is you're kind of buying an empty box.

00:28:10 ◼   ► And at that point, because I look at this and I think, "Well, 824, it seems like a nice

00:28:16 ◼   ► company, but I don't understand why what they produced, assuming that they have ownership

00:28:21 ◼   ► stake and all of that stuff, that doesn't seem like it's worth it."

00:28:23 ◼   ► And maybe they like the executives there, but I'm not sure that's worth it when you

00:28:28 ◼   ► could just spend that money to build up your own thing.

00:28:31 ◼   ► So that's the struggle I have with this and the Hello Sunshine.

00:28:34 ◼   ► Hello Sunshine, at least, it's sort of like maybe Apple just really likes Reese Witherspoon

00:28:40 ◼   ► and her sensibility and the work she does.

00:28:43 ◼   ► Hello Sunshine one I understand a little bit more because it reminds me a bit more of Beats.

00:28:50 ◼   ► Because you get, look, if they buy Hello Sunshine, Reese Witherspoon is going to work at Apple

00:28:56 ◼   ► for a period of time, right?

00:28:57 ◼   ► That just feels like a done deal.

00:29:00 ◼   ► And Hello Sunshine has got a really great reputation.

00:29:05 ◼   ► They already have multiple projects in the works.

00:29:08 ◼   ► And if I'm Apple, I don't want another company to own any part of the morning show.

00:29:14 ◼   ► And that might be a scenario too where they're like, "We love what Reese's company does and

00:29:19 ◼   ► we love working with her.

00:29:21 ◼   ► And so what we're going to do is we're just going to own it all."

00:29:24 ◼   ► And then the other question is, do you own it all and fold it in?

00:29:27 ◼   ► Or do you say, "We're just going to own it all and let it run.

00:29:31 ◼   ► And all of those projects are going to come to us first.

00:29:35 ◼   ► And if we sell it somewhere else, well, it's us.

00:29:37 ◼   ► So we still get the money, but we just want to be in business with that person and that

00:29:42 ◼   ► company that the person has built."

00:29:44 ◼   ► Like I get that.

00:29:45 ◼   ► And so maybe that's also the case for something like A24, but I struggle with it a little

00:29:50 ◼   ► bit because if it's somebody who's really good and has built a good system and you think,

00:29:55 ◼   ► "I don't want to mess with it and I don't want a competitor to buy it.

00:29:59 ◼   ► So we'll just buy it and let it run."

00:30:00 ◼   ► I kind of get it.

00:30:01 ◼   ► But if it's literally just, "We could build it or buy it.

00:30:05 ◼   ► Why don't we buy it?"

00:30:07 ◼   ► Other than if Apple just wants it to happen fast and they're like, "We can just sweep

00:30:11 ◼   ► in A24 and A24 becomes part of Apple Studios and we're done."

00:30:16 ◼   ► Also A24 presumably will be a processor in 10 years.

00:30:20 ◼   ► So...

00:30:21 ◼   ► Because, you know, I was thinking like it must frustrate Apple that TAD Lasso has so

00:30:28 ◼   ► many companies involved in it and they're just one of them.

00:30:32 ◼   ► Right.

00:30:33 ◼   ► I mean, it is...

00:30:34 ◼   ► Look, they had to do this to get off the ground, but it is the least Apple thing of all to

00:30:38 ◼   ► think that Apple's banner project, the most important project, it turns out on Apple TV

00:30:44 ◼   ► Plus at this point, is a Warner Brothers product.

00:30:47 ◼   ► Well, see that...

00:30:48 ◼   ► Ouch.

00:30:49 ◼   ► TAD Lasso, why I bring it up specifically is it has...

00:30:52 ◼   ► It's got Doozer, which is the production company.

00:30:55 ◼   ► Which is Bill Lawrence.

00:30:57 ◼   ► Yeah.

00:30:58 ◼   ► Universal Studios and Warner Brothers all involved.

00:31:01 ◼   ► Yeah.

00:31:02 ◼   ► Universal's involved because of the NBC thing.

00:31:04 ◼   ► NBC thing.

00:31:05 ◼   ► Yeah.

00:31:06 ◼   ► But they're still a part of it.

00:31:07 ◼   ► Yeah.

00:31:08 ◼   ► And I think that's a great point where it's like they have one or two partners for some

00:31:10 ◼   ► of their other shows.

00:31:11 ◼   ► Right.

00:31:12 ◼   ► Of course, yeah, For All Mankind is Sony.

00:31:15 ◼   ► Like of course there are partners and that's part of it.

00:31:19 ◼   ► But like, I get why it's like that now, but it's not very Apple-like.

00:31:25 ◼   ► And I think that Apple wanting to produce more of its own things, like how Netflix produces

00:31:32 ◼   ► and Amazon produces its own things, it's inevitable.

00:31:37 ◼   ► It's inevitable.

00:31:38 ◼   ► I don't think Apple's ever going to be in a situation where Apple will never buy a show

00:31:41 ◼   ► from another studio.

00:31:43 ◼   ► That stuff happens.

00:31:44 ◼   ► It will continue to happen.

00:31:45 ◼   ► There are people that we're going to want to work with that are with another studio.

00:31:48 ◼   ► It happens in that business all the time.

00:31:51 ◼   ► But you know, the big stuff on HBO Max is from Warner.

00:31:58 ◼   ► And the big stuff on Netflix is from Netflix.

00:32:00 ◼   ► And the big stuff that's on Apple TV will be from Apple.

00:32:03 ◼   ► It's inevitable.

00:32:04 ◼   ► So that might be a reason for this sort of thing is we just got to get going on being

00:32:11 ◼   ► our own studio and buying other studios helps us get there.

00:32:15 ◼   ► So maybe that's their rationale.

00:32:18 ◼   ► Apple is apparently trying to get in on NFL Sunday Ticket.

00:32:22 ◼   ► What is NFL Sunday Ticket?

00:32:24 ◼   ► Okay.

00:32:25 ◼   ► Yes.

00:32:26 ◼   ► Hello, sports fans, American sports fans.

00:32:30 ◼   ► NFL Sunday Ticket is the package from the NFL that allows somebody to watch any NFL football

00:32:38 ◼   ► game.

00:32:39 ◼   ► So the way it works in America is every NFL football game is broadcast by a TV network.

00:32:46 ◼   ► But the Sunday games are only shown locally.

00:32:49 ◼   ► And I know that seems a little bit weird if you're not an American.

00:32:51 ◼   ► But the idea there is if you're in Cincinnati, one of your channels is showing the Bengals

00:32:57 ◼   ► game and the other channel is showing a random game that they've chosen.

00:33:02 ◼   ► If you're in the Bay Area, one of your channels is showing a 49er game and the other channel

00:33:06 ◼   ► is showing a random game.

00:33:07 ◼   ► It used to be a Raider game.

00:33:09 ◼   ► Now it's a random game, which means that there's this you can't if you're a fan of the Bengals

00:33:14 ◼   ► and you live in the Bay Area, you can't see your team play unless they're on a national

00:33:19 ◼   ► broadcast because that game isn't being shown in the local market.

00:33:23 ◼   ► Instead, they're showing the Chargers, let's say.

00:33:27 ◼   ► So Sunday ticket, you buy it and you get all those games, access to all those games.

00:33:32 ◼   ► So you can watch all of them.

00:33:34 ◼   ► They have their own red zone channel, which shows sort of like switches back and forth

00:33:38 ◼   ► between all the games.

00:33:39 ◼   ► Or you can just park it on one channel and watch that game.

00:33:43 ◼   ► I used to buy this.

00:33:44 ◼   ► Now I just get the red zone, but I used to buy this.

00:33:47 ◼   ► It's an exclusive to DirecTV, which is a satellite provider, which is a really interesting wrinkle.

00:33:52 ◼   ► It drove a huge amount of DirecTV sales because they were literally the only place they were

00:33:57 ◼   ► that you could get this package.

00:33:58 ◼   ► But that contract is running out.

00:34:01 ◼   ► And the general feeling is that it's going to go to a streaming service that the NFL

00:34:07 ◼   ► again, the NFL could sell it themselves direct.

00:34:11 ◼   ► But I know we've talked about this before.

00:34:14 ◼   ► Why sell it direct and just get money from people when you can instead get more money

00:34:19 ◼   ► from a streaming service that's desperate to use it as a cudgel to beat people with

00:34:24 ◼   ► to force them to subscribe.

00:34:26 ◼   ► So basically as a consumer, the idea is they will overpay for this service in order to

00:34:30 ◼   ► use it as a customer acquisition tool.

00:34:33 ◼   ► So Apple being involved in it doesn't surprise me one bit.

00:34:37 ◼   ► I think anybody who is serious about streaming in the US, about live streaming in the US,

00:34:43 ◼   ► I guess I should say, has to view this as a super important possible product because

00:34:48 ◼   ► it will, I mean, the NFL is the number one entertainment product in the US essentially.

00:34:54 ◼   ► And this is giving you access to the entire NFL via streaming.

00:34:58 ◼   ► It's a big deal.

00:34:59 ◼   ► And in fact, if you're a sports fan and a cord cutter, presumably this package might

00:35:02 ◼   ► even give you everything and you wouldn't even need the rest of it.

00:35:06 ◼   ► I'm unclear on what the local blackout rules are.

00:35:08 ◼   ► So it's a big deal.

00:35:10 ◼   ► And we've talked about it here before.

00:35:12 ◼   ► Sports is a huge, because it's live, it's a huge originally tool to be used by cable

00:35:17 ◼   ► companies to keep people from cutting the cord.

00:35:20 ◼   ► And now we're starting to see it switch, which it's also a tool for streamers to get

00:35:25 ◼   ► people to land on their streaming service.

00:35:31 ◼   ► If Apple were to get this, do you think they would, how would, would you think they would

00:35:36 ◼   ► obviously charge for it?

00:35:37 ◼   ► Would it be included in the deal?

00:35:39 ◼   ► Well, that's a good question.

00:35:41 ◼   ► Like would they make this like an Apple TV channel or an add on?

00:35:43 ◼   ► We haven't seen a, an add on for Apple TV plus yet.

00:35:48 ◼   ► Right.

00:35:49 ◼   ► So this could be something like that.

00:35:51 ◼   ► Right.

00:35:52 ◼   ► I would, I, I would have a hard time.

00:35:55 ◼   ► I mean, Apple has all the money.

00:35:56 ◼   ► They could do it however they want.

00:35:57 ◼   ► They could make it a pure acquisition thing.

00:35:59 ◼   ► It feels more like they would do a, uh, like the Disney plus premier access thing where

00:36:04 ◼   ► there'd be like Apple TV subscribers and you have to pay a price to get it for the, uh,

00:36:11 ◼   ► for the year.

00:36:12 ◼   ► Cause I was looking at it cause I don't really, and it's like $75 a month at the moment to

00:36:17 ◼   ► buy the NFL Sunday ticket thing on its own.

00:36:19 ◼   ► I think if I look correctly.

00:36:21 ◼   ► I, yeah, I mean it's, it's only for during the football season.

00:36:24 ◼   ► My memory is that it's, it's like a few hundred dollars to get it.

00:36:28 ◼   ► Yeah.

00:36:29 ◼   ► Okay.

00:36:30 ◼   ► And you have to get a satellite dish cause it's only on the satellite, right?

00:36:32 ◼   ► Like it's, it's serious, right?

00:36:34 ◼   ► I actually think this is also exciting because it's going to provide this service to more

00:36:39 ◼   ► people than are currently able to even get this service because it's been locked to this

00:36:45 ◼   ► one distribution mechanism.

00:36:47 ◼   ► There's some, there's some shady ways that, oh, they're not shady.

00:36:50 ◼   ► There's some ways that you can qualify to not get it on DirecTV, but it has to be like,

00:36:54 ◼   ► literally I'm unable to receive a satellite signal and then they can sell you a streaming

00:36:58 ◼   ► version of it.

00:36:59 ◼   ► It's not from DirecTV.

00:37:01 ◼   ► Like it's, it's a whole thing.

00:37:03 ◼   ► So this is a big deal for Apple or any other streamer if they, if they want this.

00:37:10 ◼   ► And I think the end result is going to be somebody is going to overpay because they're

00:37:14 ◼   ► going to want to use it for customer acquisition, like I said.

00:37:18 ◼   ► Number 10 shot.

00:37:19 ◼   ► Right, right.

00:37:20 ◼   ► It's that idea of like, it's not worth it.

00:37:21 ◼   ► It's not worth it to pay beyond this.

00:37:24 ◼   ► If it only was just worth it as an entertainment product, I think the NFL would just sell it

00:37:30 ◼   ► themselves and keep all the money, but they can get more money from someone else who wants,

00:37:36 ◼   ► who adds that value in of acquiring.

00:37:38 ◼   ► And it could be Peacock.

00:37:39 ◼   ► It could be like they're, they had existing deals with most of the broadcasters like ESPN,

00:37:44 ◼   ► NBC, CBS.

00:37:46 ◼   ► So it could be a Paramount Plus thing.

00:37:47 ◼   ► It could be a Peacock thing.

00:37:48 ◼   ► It could be an HBO max thing.

00:37:50 ◼   ► I mean, it could be anywhere ESPN plus.

00:37:55 ◼   ► But Apple has been, obviously Apple is intrigued by the idea of sports and by the idea of,

00:38:03 ◼   ► of live events, not live TV and the sort of cable over the top cable replacement service

00:38:09 ◼   ► sort of thing as much as in the, what if there was a live event thing and they haven't really

00:38:14 ◼   ► broken that seal yet, but I think maybe there are strategy people at Apple who think they're

00:38:21 ◼   ► going to need to do this because this is going to be an important strategic move to get people

00:38:29 ◼   ► to subscribe to your service.

00:38:31 ◼   ► Apple has done some new ideals with some large creators.

00:38:34 ◼   ► I couldn't think of a better word than creators, but I think it works.

00:38:38 ◼   ► Okay.

00:38:39 ◼   ► Adam McKay has done a multi-year first look for feature films.

00:38:43 ◼   ► McKay is recently most famous for movies like the big short and vice and is an Oscar winner.

00:38:50 ◼   ► McKay is interesting because McKay had a long term relationship with Will Ferrell and basically

00:38:55 ◼   ► made all comedy movies for a long time and great ones and then started making really

00:39:00 ◼   ► good and serious movies.

00:39:01 ◼   ► So he's an interesting figure and has set up a production company of his own recently,

00:39:07 ◼   ► which is where some of these newer movies came from.

00:39:10 ◼   ► And this, there is now a multi-year first look with Adam McKay is quite intriguing to

00:39:15 ◼   ► me.

00:39:16 ◼   ► Yeah.

00:39:17 ◼   ► I'm unclear whether all of his work is from his company or not.

00:39:22 ◼   ► Cause this is technically a first look deal with his production company, but I would assume

00:39:28 ◼   ► that other than whatever existing deals he's got, that the goal here is to, is to have

00:39:33 ◼   ► his work come from this company.

00:39:34 ◼   ► But first look is a big deal, right? because that's basically saying, if Apple wants it,

00:39:40 ◼   ► you can buy it.

00:39:41 ◼   ► Now I'm unclear what I don't see here in the, in the story about this is what that first

00:39:46 ◼   ► look means in terms of theatrical release, because sometimes there's first look that

00:39:52 ◼   ► means that Apple can buy it, but that part of the deal will be, you still need to screen

00:39:56 ◼   ► it in a theater.

00:39:58 ◼   ► And then it will go on Apple TV.

00:40:00 ◼   ► And I don't know that because right, because that's a different thing is, is this, does

00:40:03 ◼   ► this go direct to streaming or does it go to a theater and then go to streaming?

00:40:07 ◼   ► I don't know that part, but it's another example of Apple getting in business with somebody

00:40:11 ◼   ► who they consider, you know, a talented content creator.

00:40:14 ◼   ► And this is Apple playing the HBO game to a certain degree, which they are absolutely

00:40:19 ◼   ► playing.

00:40:20 ◼   ► The classic HBO, like we said last week, when I was pre-taped being the old HBO and being

00:40:27 ◼   ► seen as paying a lot, having money and paying for quality and wanting to create kind of

00:40:33 ◼   ► a quality selection of content, not do too much, but have it all be of a certain level

00:40:37 ◼   ► of quality.

00:40:39 ◼   ► One of the ways you play that game is by tying in creators who you like and you think do

00:40:46 ◼   ► good work.

00:40:48 ◼   ► Also including Misha Green, who is also signed a multi-year overall deal for TV projects.

00:40:54 ◼   ► Green is the creator of Lovecraft Country on HBO.

00:40:57 ◼   ► Yeah.

00:40:58 ◼   ► So she, this is interesting too, because her show on HBO just got canceled and nominated

00:41:04 ◼   ► for a bunch of Emmys, which is so painful.

00:41:08 ◼   ► She's been tweeting out like her, her story outline or like the headings of her story

00:41:13 ◼   ► outline for season two of Lovecraft Country.

00:41:14 ◼   ► And Lovecraft Country is, it was a really good show and it's now been nominated for

00:41:19 ◼   ► all these awards and HBO canceled it the week before it got nominated for those awards.

00:41:23 ◼   ► I'm starting to wonder if the reason they canceled it when they did is so that they

00:41:26 ◼   ► didn't have to cancel it after it got nominated for all of the Emmy awards.

00:41:31 ◼   ► But this is, this is like quite literally Apple kind of coming in and saying, we know

00:41:35 ◼   ► that HBO didn't take care of you, but we will take care of you.

00:41:39 ◼   ► Interesting.

00:41:40 ◼   ► And it's Ted Lasso season baby.

00:41:43 ◼   ► This Friday season two begins and the Ted Lasso marketing machine is at 100% top gear

00:41:52 ◼   ► full throttle right now.

00:41:55 ◼   ► Season two reviews are out.

00:41:56 ◼   ► I haven't read any of them because I don't feel the requirement to do it.

00:42:01 ◼   ► But at the moment it is a 100% on Rotten Tomatoes with 24 critics reviews.

00:42:07 ◼   ► So yeah, the reviews are positive and say that it sort of picks up where it left off.

00:42:12 ◼   ► For those people who are worried that its initial success might have an effect on it,

00:42:16 ◼   ► my understanding is that they wrote the whole season before there was any reaction to the

00:42:20 ◼   ► first season, the whole second season.

00:42:21 ◼   ► So the whole second season was conceived before they even knew that people loved Ted Lasso.

00:42:26 ◼   ► They were already on it.

00:42:28 ◼   ► Obviously they shot it afterward, but they were already writing it and conceiving it

00:42:32 ◼   ► beforehand.

00:42:34 ◼   ► So this is great.

00:42:35 ◼   ► By the way, a note for people who are excited about Ted Lasso, Apple is dropping the episodes

00:42:39 ◼   ► one at a time.

00:42:40 ◼   ► They're not doing their dropping three for the premiere and all that.

00:42:43 ◼   ► They've already got a whole season of Ted Lasso in the can for people to watch.

00:42:47 ◼   ► So they're going to drop them one at a time.

00:42:48 ◼   ► And I think there are 12 episodes this season.

00:42:50 ◼   ► It's an expanded episode order.

00:42:52 ◼   ► It's not 10 like last year.

00:42:53 ◼   ► So it'll be weekly for, I guess, 12 weeks as it rolls out.

00:42:58 ◼   ► So you only get one episode at a time, folks.

00:43:01 ◼   ► Now because of the way that TV and awards work, it's kind of strange because now is

00:43:08 ◼   ► when a lot of the awards season is occurring for stuff that happened previously.

00:43:14 ◼   ► So season one of Ted Lasso is now receiving all of its award nominations.

00:43:19 ◼   ► It picked up 20 of Apple's 35 Emmy nominations.

00:43:24 ◼   ► So Apple TV+ got 35 Emmy nominations across its whole slate, including Mythic Quest, For

00:43:29 ◼   ► Mankind and others.

00:43:30 ◼   ► But 20 of those went to Ted Lasso.

00:43:34 ◼   ► This makes Ted Lasso the most nominated first season of a comedy show in history, being

00:43:39 ◼   ► Glee, who was the previous holder of that title.

00:43:44 ◼   ► Ted Lasso is also leading nominations in both the Hollywood Critics Association Awards and

00:43:49 ◼   ► the Television Critics Association Awards.

00:43:52 ◼   ► And again, the TCA also gave love for For Mankind and Mythic Quest.

00:43:57 ◼   ► Disney's got a bunch.

00:43:58 ◼   ► You know, it's obviously a big story, but Ted Lasso is leading the way in everything

00:44:04 ◼   ► right now.

00:44:05 ◼   ► I mean, if we pull back for the bigger picture, it's kind of funny too that the Emmy nominations,

00:44:10 ◼   ► which there was this whole story like, "Oh, look, Cable is on the Emmys now."

00:44:15 ◼   ► And then it was, "Oh, some streaming is on the Emmys now."

00:44:18 ◼   ► And I think there's one network TV show nominated in the drama category and in the comedy category,

00:44:24 ◼   ► and everything else is on streaming.

00:44:26 ◼   ► And it really is like, it's Netflix and Amazon and Disney+ and Apple TV+ and HBO Max.

00:44:35 ◼   ► It's really just sort of reflecting what reality is, which is that it's all completely flipped

00:44:39 ◼   ► over now.

00:44:40 ◼   ► But the idea that Apple, of all companies, has like some Emmy favorites at this point

00:44:48 ◼   ► is hilarious.

00:44:49 ◼   ► But I think that Ted Lasso is a favorite for a lot of these awards.

00:44:54 ◼   ► I think that's, Apple's going to get some real hardware.

00:44:57 ◼   ► Remember when you and I would be like, "Oh, Apple just wants to get that Oscar."

00:45:00 ◼   ► Well, okay.

00:45:01 ◼   ► And they want to get those Emmys.

00:45:02 ◼   ► It's like, all right, well, it's going to happen now.

00:45:05 ◼   ► This is, this is, yeah.

00:45:06 ◼   ► I think Ted Lasso is cleaning up at the Emmys.

00:45:09 ◼   ► I think so.

00:45:10 ◼   ► I think it's going to do really, really well at the Emmys.

00:45:12 ◼   ► Like probably at least 10.

00:45:15 ◼   ► Like they're going to win a lot of Emmys, which is great.

00:45:19 ◼   ► There was like, on all of this awards hype is just perfect timing for them because this

00:45:24 ◼   ► is all happening.

00:45:25 ◼   ► Like if you don't, like if you hadn't heard of Ted Lasso, wasn't sure of it, now it's

00:45:30 ◼   ► like, "Oh, like this is really heavily awarded, like all nominated."

00:45:33 ◼   ► And it's just the season two is getting ready to begin.

00:45:36 ◼   ► There have also been some really great stories this week about how Jason Sudeikis basically

00:45:41 ◼   ► just seems to be a lot like Ted Lasso, which is again, just like only warming people to

00:45:46 ◼   ► the idea.

00:45:47 ◼   ► There's a really amazing article that I don't want to spoil by Myke Ryan over at Uproxx,

00:45:52 ◼   ► which is just really touching and really beautiful that I put in the show notes that people should

00:45:56 ◼   ► read.

00:45:57 ◼   ► Yeah.

00:45:58 ◼   ► Jason Sudeikis, it's funny too, because he played, he's played a lot of jerks.

00:46:01 ◼   ► Like he's the strapping, broad shouldered white guy, jerk role in lots and lots of things.

00:46:09 ◼   ► Handsome, charming, like kind of, yeah.

00:46:12 ◼   ► He must be a jerk, right?

00:46:14 ◼   ► And so Ted Lasso, yes, it seems like it's much more, he is a much more kind of thoughtful,

00:46:19 ◼   ► sensitive guy and that Ted Lasso is channeling a lot of that.

00:46:22 ◼   ► What I found funny, I'm not sure if it was in that Uproxx article or in a different article,

00:46:26 ◼   ► but somebody, several people have asked him like, "Are you Ted Lasso?"

00:46:30 ◼   ► And he, his usual response is, "Well, I'd like to be, I feel like the best parts of

00:46:35 ◼   ► me are Ted Lasso."

00:46:37 ◼   ► But there's one interview with Sudeikis that revealed that he would use that line and then

00:46:43 ◼   ► his friends would receive, would see it and respond.

00:46:47 ◼   ► And they would say, "No, that's not right.

00:46:51 ◼   ► You are Ted Lasso."

00:46:53 ◼   ► So like the people who know Jason Sudeikis are like, "You're not giving yourself enough

00:46:56 ◼   ► credit as being a good person."

00:47:00 ◼   ► So that's also kind of fun to hear.

00:47:02 ◼   ► And then he went again, like he did on the, like, so they had a premiere for the show,

00:47:07 ◼   ► which Tim Cook attended, which is really interesting to me.

00:47:10 ◼   ► Oh yeah, he's got his arms around Jason Sudeikis.

00:47:12 ◼   ► I think he only attended the premiere for the morning show.

00:47:16 ◼   ► I think they didn't really have a lot of premieres, but I know he attended the morning show premiere

00:47:21 ◼   ► and I could not find any, I was looking around for this today.

00:47:24 ◼   ► I couldn't find any other premieres that he seemed to have attended.

00:47:28 ◼   ► Of course he attended the Ted Lasso.

00:47:29 ◼   ► I don't even think they had a premiere for the first season of Ted Lasso.

00:47:33 ◼   ► But at this, Sudeikis is wearing a shirt, which is in support of some English footballers

00:47:39 ◼   ► who have received racial abuse after the European Cup final, the Championship final.

00:47:44 ◼   ► And so I, it's just again, it's like, "Oh look, he's Ted Lasso."

00:47:48 ◼   ► Because he's just a genuinely good seeming person.

00:47:52 ◼   ► Yeah, it's nice.

00:47:54 ◼   ► Yeah, really great.

00:47:55 ◼   ► And the show was great.

00:47:56 ◼   ► And I think, yes, I think there's some truth in that, that the show being what it is, it

00:48:01 ◼   ► is among all the other things that are great about it, it feels very authentic.

00:48:05 ◼   ► I don't think people who were faking it could make that show.

00:48:09 ◼   ► So I love it.

00:48:10 ◼   ► Looking forward to it.

00:48:11 ◼   ► Friday or if you want to stay up late, midnight Pacific on Thursday, you can tune that in.

00:48:18 ◼   ► You know, we watched the Loki finale on Tuesday night when we were in Hawaii because those

00:48:26 ◼   ► episodes drop at midnight Pacific.

00:48:28 ◼   ► And so at 9 p.m. on Tuesday, ha, why people again, I'll just say it, hey, streaming services,

00:48:36 ◼   ► you really should drop your shows at 8 p.m. Eastern time.

00:48:39 ◼   ► That's when you should do it.

00:48:40 ◼   ► Come on, come on, do it then.

00:48:43 ◼   ► Or just do it so late that it has to be the next day.

00:48:46 ◼   ► Right?

00:48:47 ◼   ► Like that, you know, anyway, I also want to give a recommendation for Schmigadoon, which

00:48:53 ◼   ► is a new Apple TV Plus show that may have gone under the radar because the name is so

00:48:59 ◼   ► complicated to think about, say, or like this is the musical.

00:49:04 ◼   ► It is a musical based show.

00:49:07 ◼   ► It is really weird and kind of cute and funny.

00:49:12 ◼   ► So I thought it was a movie and it turns out it's a TV show.

00:49:16 ◼   ► So that's one thing.

00:49:17 ◼   ► I had that exact thing too.

00:49:19 ◼   ► I originally thought it was a movie.

00:49:20 ◼   ► I had no idea.

00:49:21 ◼   ► Because it looks like a movie.

00:49:22 ◼   ► The problem I have with the name is it's like, so it's like Brigadoon.

00:49:25 ◼   ► And I saw the trailer and again, like I thought the trailer looked interesting, although I

00:49:29 ◼   ► did think it was a movie, but calling it Schmigadoon, I feel like it's like too much.

00:49:33 ◼   ► I think it's a bad name because it, it, it, first off, I think it's a hacky joke.

00:49:39 ◼   ► And second, if you're really kind of playing a loving tribute to this, to name the location

00:49:46 ◼   ► of your show and name your show after this sort of really dumb Brigadoon reference is,

00:49:52 ◼   ► I don't know, I think it was a creative mistake, but having good things about the show, I will

00:49:59 ◼   ► give it a try.

00:50:00 ◼   ► It's, it's charming and funny and weird.

00:50:04 ◼   ► And the cost is superb, right?

00:50:07 ◼   ► Like the people that they've gotten.

00:50:10 ◼   ► But I also, I, something about me that kind of likes when a TV show does something musical

00:50:16 ◼   ► and then just hires a bunch of people that were clearly in musicals.

00:50:19 ◼   ► Like I just kind of like that.

00:50:20 ◼   ► There's just something about it.

00:50:22 ◼   ► It feels very authentic to being a musical.

00:50:25 ◼   ► Like the way that people move and talk, it feels like it's a musical.

00:50:28 ◼   ► But what's funny is the main characters, they are not in the musical.

00:50:33 ◼   ► So I recommend it.

00:50:35 ◼   ► It's really good.

00:50:36 ◼   ► It's really, really good.

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00:52:17 ◼   ► New customers get $5 to spend on your first purchase, which is basically free money.

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00:52:29 ◼   ► So considering we took our week off, I want to do a bit of catch up time.

00:52:33 ◼   ► A lot of little stories to touch on.

00:52:35 ◼   ► It's a weird time of year as well.

00:52:38 ◼   ► So Beta 3 of iOS, iPadOS and macOS Monterey came out and the biggest changes is the Safari

00:52:47 ◼   ► stuff.

00:52:48 ◼   ► So a bunch of tweaks on iOS, but the most notable changes have been on the Mac.

00:52:53 ◼   ► So on the iPhone, the address bar, the little floating address bar now stays pinned to the

00:52:58 ◼   ► bottom.

00:52:59 ◼   ► It lives above the keyboard when you bring the keyboard up rather than flying to the

00:53:02 ◼   ► top of the screen like it did before, which is kind of wild.

00:53:05 ◼   ► And they've made some other little tweaks and stuff to iOS, but the Mac has seen the

00:53:10 ◼   ► biggest changes.

00:53:11 ◼   ► Have you been playing?

00:53:12 ◼   ► Have you had time to check out the new Safari at all yet?

00:53:17 ◼   ► Only on iPad where it hasn't changed because that's the only beta I had with me and so

00:53:22 ◼   ► no I haven't looked at the others.

00:53:23 ◼   ► The iPad had some tweaks, but not a lot.

00:53:25 ◼   ► Like they changed some of the spacing and they put a share icon back in the kind of

00:53:30 ◼   ► top toolbar, which is good.

00:53:31 ◼   ► Yeah.

00:53:32 ◼   ► On Friday when I was very jet lagged, I did update my beta Mac to the new beta and took

00:53:38 ◼   ► a brief look at Safari enough to say that while it's nice that they brought back the

00:53:45 ◼   ► address bar and all that, I actually think it's worse in some ways than the previous

00:53:51 ◼   ► beta because the tabs are completely disconnected from the content to the point where I can't

00:53:58 ◼   ► tell which tab is active when I'm using it.

00:54:02 ◼   ► I think it's still really bad.

00:54:03 ◼   ► The good news is that it is a work in progress and it's like the PR cycle for this is they

00:54:11 ◼   ► announce it and they announce it with pride.

00:54:14 ◼   ► And then behind the scenes, I think some of us who have been paying attention could tell

00:54:20 ◼   ► that like even the PR folks and even the product manager folks, when they talked about it after

00:54:27 ◼   ► the announcement, were not fully behind it.

00:54:29 ◼   ► I just got a sense that maybe there was a little bit of uncertainty there.

00:54:36 ◼   ► Hard to quantify that, but that was the sense I got.

00:54:39 ◼   ► And now we have, there was a John Gruber post last week where he basically said, "Talking

00:54:43 ◼   ► to folks at Apple, there are more changes to Safari coming."

00:54:46 ◼   ► So we've entered the second phase of this, which is essentially damage control.

00:54:51 ◼   ► It's basically saying, "I know that the initial Safari thing was really dramatic, but we know

00:54:56 ◼   ► that it's a problem and we're fixing it."

00:54:59 ◼   ► And I would ask, "Why did this not all happen before you announced it?

00:55:03 ◼   ► Why did you have to announce it and then have everybody yell about it and now you're going

00:55:07 ◼   ► to spend the summer trying to fix it?"

00:55:09 ◼   ► But it's encouraging in the sense that what Gruber is reporting is, according to people

00:55:15 ◼   ► inside Apple, this is not the end product.

00:55:18 ◼   ► This is, they are now, and it's very clear, right?

00:55:20 ◼   ► Like they had time to do something on the Mac and nothing on the iPad essentially with

00:55:25 ◼   ► this interface.

00:55:26 ◼   ► So I think we're going to be spending the next couple of months watching Safari kind

00:55:31 ◼   ► of drift from beta to beta and hopefully land somewhere decent.

00:55:36 ◼   ► - There's something I think about with this stuff is like, we'll get Safari, it will come

00:55:43 ◼   ► out and it will be probably changed in some way, but much closer to what we had before

00:55:49 ◼   ► than them, at least on the Mac and on iPadOS.

00:55:53 ◼   ► I think it's going to look really different on the iPhone still, but they're just going

00:55:56 ◼   ► to tweak it and make it a better experience.

00:55:57 ◼   ► But it's always so, I find it interesting to think like that WWDC keynote, it's like

00:56:04 ◼   ► wrong now, right?

00:56:06 ◼   ► Like they should, it's like, "Here's Safari and here's all the stuff it does."

00:56:10 ◼   ► But then by the time we get Safari at the end of it, you go back and watch it, that's

00:56:14 ◼   ► not the same thing anymore.

00:56:15 ◼   ► And I find that just like, it doesn't mean anything, but it's like an interesting thought

00:56:19 ◼   ► to me of like, you know, just in these three months, it goes from like, we had this, we've

00:56:23 ◼   ► been working on this and we have this great idea and it comes out and it just, it changes.

00:56:29 ◼   ► So I've had this conversation a couple of times on podcasts the last couple of months

00:56:34 ◼   ► where there's an argument to be made that one of the reasons that Apple sticks with

00:56:38 ◼   ► features in the beta, even though that they're, even though they're controversial is because

00:56:46 ◼   ► Apple believes in them.

00:56:48 ◼   ► And sometimes the argument is that there's a precedent that is set, like you announced

00:56:53 ◼   ► it at WWDC so that there's some sort of weight there on Apple to release what they announced

00:57:00 ◼   ► at WWDC, the way they did it.

00:57:03 ◼   ► I don't agree with that.

00:57:04 ◼   ► As somebody who's been writing about in this beta cycle since they started doing it, where

00:57:10 ◼   ► they announce a beta in June and then they roll it out in September or October, I can

00:57:15 ◼   ► tell you that beta amnesia is real, that nobody except the super wired in technology nerds

00:57:28 ◼   ► even remembers other than the most vague sort of announcements, if that from WWDC, the truth

00:57:36 ◼   ► is we can write about it all we like and talk about it all we like in June and July and

00:57:42 ◼   ► August, but most people are not paying attention until it shows up on their device or they're

00:57:46 ◼   ► prompted to install it on their device in the fall.

00:57:50 ◼   ► And so I think Apple, if having to choose between, oh, this is going to be a PR disaster

00:57:58 ◼   ► and people hate it.

00:58:00 ◼   ► And yes, but the precedent of WWDC, they're always going to go with a damage control and

00:58:06 ◼   ► getting a better product that people like better in the fall.

00:58:09 ◼   ► And so I think it is a weird historical document.

00:58:14 ◼   ► It will be not what they ship, but I think the truth is almost nobody cares about what

00:58:19 ◼   ► they announced other than us.

00:58:21 ◼   ► And by the fall, we won't even care that much.

00:58:23 ◼   ► So that's my argument is that I know that they put a lot into that and it's a little

00:58:28 ◼   ► bit baffling that they immediately were like, oh yeah, that was a bad idea.

00:58:31 ◼   ► Like, well, then why did you put it in the keynote?

00:58:34 ◼   ► But the keynote, it drifting away from what the keynote shows, Apple's going to be fine

00:58:39 ◼   ► with that because they just like, really it's like whistling past the graveyard.

00:58:44 ◼   ► It's like, nope, nope, nope.

00:58:45 ◼   ► Safari was always like this.

00:58:47 ◼   ► What are you talking about?

00:58:48 ◼   ► And they're just not going to even like WWDC is forgotten, right?

00:58:51 ◼   ► That's why they restate OS features in the fall.

00:58:53 ◼   ► And those of us who follow this stuff are like, yeah, yeah, yada, yada, yada, because

00:58:57 ◼   ► we've heard it all before and it's like a rerun.

00:59:00 ◼   ► But the reason they do it is they know nobody else was paying attention.

00:59:03 ◼   ► And if they were paying attention, they didn't remember.

00:59:05 ◼   ► So you know, but when it's on a new iPhone or a new Mac, then it's a big deal for them.

00:59:13 ◼   ► MagSafe battery pack has appeared into existence.

00:59:17 ◼   ► It is $99.

00:59:19 ◼   ► It is just a little battery brick that you stick to the back of your phone with MagSafe

00:59:24 ◼   ► and it will wirelessly charge for you.

00:59:26 ◼   ► There is Apple recommends a 20 watt charger for the best performance, but this is of course

00:59:31 ◼   ► sold separately, but any charger will recharge the battery pack in your phone if you have

00:59:36 ◼   ► them together, but it will just take a bit longer to do it.

00:59:40 ◼   ► It appears to have a slightly smaller or not so slightly smaller battery than the previous

00:59:45 ◼   ► cases that Apple made, like the battery charging cases.

00:59:50 ◼   ► And somebody has been posting images on Reddit, I think, that they picked one up from in Memphis.

00:59:56 ◼   ► So I don't know if Steven is involved, probably not, but who knows?

00:59:59 ◼   ► It is a person called Steven, so I don't know, maybe it's actually Steven Hackett.

01:00:04 ◼   ► Of this one, and I'll be honest, I think it looks super ugly, like it looks really weird,

01:00:09 ◼   ► but it kind of, what does it matter how it looks?

01:00:11 ◼   ► It's just a little battery that sticks on the back of your phone.

01:00:15 ◼   ► I think it doesn't help that this person had a Max, they had a 12 Max, which I think it

01:00:21 ◼   ► looks super weird on that.

01:00:22 ◼   ► You'll notice in Apple's marketing materials, they do not show what this thing looks like

01:00:27 ◼   ► on the largest phone.

01:00:28 ◼   ► It's just on two smaller phones.

01:00:30 ◼   ► I think that might be for a good reason.

01:00:33 ◼   ► So yeah, they've updated the marketing materials, actually.

01:00:37 ◼   ► There is one on the Max phone now, but it doesn't look as bad as the images that I've

01:00:40 ◼   ► put a link to in the show notes.

01:00:42 ◼   ► What do you think about this product?

01:00:45 ◼   ► It's not for me, and that's kind of the end of that.

01:00:49 ◼   ► Yeah, okay, so I'm going to go with you here and just say, it's also not for me.

01:00:57 ◼   ► I have heard from people who are very excited about it, who talk about the ease of not having

01:01:03 ◼   ► to have a cord or anything, and you just attach it and it almost fills your battery.

01:01:13 ◼   ► If what you want is a super clean and simple, this is a blob, it magnetically adheres to

01:01:19 ◼   ► the back of my phone, and then it gives it more power, and I don't have to carry around

01:01:24 ◼   ► a different blob with a cable in order to do that, and that's worth it to me, then I

01:01:30 ◼   ► can't stop you from buying this product.

01:01:34 ◼   ► However, I think this is a terrible product, and I'll tell you why.

01:01:41 ◼   ► It's not that big a battery.

01:01:44 ◼   ► Inductive charging is super inefficient, which means that it's going to lose a bunch of what's

01:01:49 ◼   ► in the battery and not transfer it properly to the phone.

01:01:52 ◼   ► If you look at how much it will refill a phone, it's really not very good.

01:01:58 ◼   ► It won't refill your phone from nothing.

01:02:00 ◼   ► It'll get it up some, but it won't refill it.

01:02:04 ◼   ► The stat-sized source suggested only the Mini could get a full recharge.

01:02:08 ◼   ► Yeah, and I'm just going to top it off by saying, if you've got a big, heavy battery

01:02:13 ◼   ► blob in your pocket, is it really that much more work to also have a little cable and

01:02:20 ◼   ► have an efficient data transfer?

01:02:24 ◼   ► And the answer, again, if the answer is yes, I just don't want that.

01:02:28 ◼   ► I want this.

01:02:29 ◼   ► It's super clean and simple.

01:02:30 ◼   ► I get it.

01:02:31 ◼   ► That's why Apple makes it.

01:02:32 ◼   ► That's why they sell it, and you should get it.

01:02:35 ◼   ► But I would say, for most people, if you want a battery to carry with your iPhone, there

01:02:42 ◼   ► are better options that are going to charge it more and charge it more efficiently and

01:02:49 ◼   ► cost less.

01:02:50 ◼   ► So that's what I think about the MagSafe battery pack.

01:02:54 ◼   ► I'm glad for the people who are excited about it, and they know who they are, but I would

01:03:00 ◼   ► not buy one of these.

01:03:03 ◼   ► If somebody gave me one, I guess I might use it, but I would never buy one.

01:03:08 ◼   ► It seems like a really bad value to me.

01:03:12 ◼   ► Yeah, I agree.

01:03:13 ◼   ► If you're the type of person that wants it, you know you want it, and this is probably

01:03:17 ◼   ► everything you wanted, but I agree with you.

01:03:19 ◼   ► I think it's expensive.

01:03:20 ◼   ► I think it's wild that the charger that's best for it, you don't get it with it for

01:03:23 ◼   ► $100.

01:03:24 ◼   ► I don't think it looks that great.

01:03:26 ◼   ► I think it's super thick, and the battery's small, and it won't charge my...

01:03:29 ◼   ► If I'm going to buy any of these products, I want to get at least one full recharge of

01:03:34 ◼   ► my phone out of it.

01:03:35 ◼   ► Otherwise, I would look elsewhere.

01:03:36 ◼   ► And plus, look, I'm not a MagSafe charging person anyway.

01:03:41 ◼   ► I am a PopSocket user.

01:03:42 ◼   ► I use the regular PopSocket and the magnetic PopSocket.

01:03:46 ◼   ► I am a MagSafe charging person.

01:03:49 ◼   ► And in fact, my iPhone has not been plugged in more than it was plugged in when I was

01:03:55 ◼   ► on vacation, because I didn't bring a MagSafe charger with me on vacation.

01:03:59 ◼   ► And I came back to the MagSafe charger, and I'm like, "Oh, MagSafe charger."

01:04:02 ◼   ► I like it.

01:04:03 ◼   ► I like it.

01:04:04 ◼   ► But yeah, the truth is that this is...

01:04:06 ◼   ► We're getting reaction to this in our chat room right now too.

01:04:10 ◼   ► This is it.

01:04:11 ◼   ► The reason you buy this is because you don't care that it's inefficient, and you don't

01:04:16 ◼   ► care that it's thick.

01:04:18 ◼   ► The point is it snaps on magnetically, and it puts more juice in your phone, and then

01:04:24 ◼   ► you can take it back off.

01:04:26 ◼   ► And you just want to keep it as simple as possible.

01:04:29 ◼   ► And it is as simple as possible.

01:04:31 ◼   ► You pay for that in numerous ways.

01:04:33 ◼   ► But if that's your top priority, is just, "I want it as simple as possible," this is

01:04:38 ◼   ► the product for you.

01:04:40 ◼   ► And that's why I'm not saying don't buy it.

01:04:42 ◼   ► I'm just saying that if you're somebody who wants to save money and get a better product,

01:04:48 ◼   ► there's literally...

01:04:49 ◼   ► You can spend less money and get something better, a lot better than this thing.

01:04:53 ◼   ► So that's your trade-off.

01:04:54 ◼   ► And just be aware of it.

01:04:57 ◼   ► If I might read about this product at all, it's because I think a bunch of people are

01:05:00 ◼   ► going to buy this who are just wandering into an Apple store, and it'd be like, "Oh, this

01:05:05 ◼   ► looks really great," and assume that it's better than it actually is when there are

01:05:10 ◼   ► much better options.

01:05:11 ◼   ► But that's life.

01:05:12 ◼   ► That happens all the time, that people buy things that are more expensive and not as

01:05:15 ◼   ► good because they're in front of them or because they've got the right brand name on them.

01:05:19 ◼   ► So I wanted to let it out there, that it's great that this product exists.

01:05:24 ◼   ► I wouldn't buy it in a million years.

01:05:27 ◼   ► This isn't saying that if you want it, that it's bad or you shouldn't get it.

01:05:30 ◼   ► It's just different.

01:05:31 ◼   ► No, go ahead and...

01:05:32 ◼   ► Well, I'm going to reference back to last week's show.

01:05:34 ◼   ► One of the things I loved about last week's show is that you and Merlin talking about

01:05:38 ◼   ► what we had said the previous week, which is like, "Look, if it makes you happy, right?

01:05:42 ◼   ► Like if putting a beta on your phone makes you happy, go ahead and do it.

01:05:45 ◼   ► Life's too short.

01:05:47 ◼   ► Put it on your phone.

01:05:48 ◼   ► If this product is the one that delights you, buy it."

01:05:52 ◼   ► But I do want to put out a note of caution there, which is there's actually a lot of

01:05:55 ◼   ► asterisks attached to this product.

01:05:58 ◼   ► And if you're somebody who would rather get a better deal and is willing to trade some

01:06:01 ◼   ► of the simplicity for more battery power and less money, there are better options than

01:06:07 ◼   ► this.

01:06:08 ◼   ► I've got some reports from Bloomberg.

01:06:11 ◼   ► Debbie Wu is reporting an LTPO display will be featured on at least one iPhone 12.

01:06:17 ◼   ► This type of display is similar technology that was used in the Apple Watch.

01:06:20 ◼   ► So it's a model for variable and therefore higher refresh rate displays as well, looking

01:06:25 ◼   ► at promotion.

01:06:26 ◼   ► We talked about this.

01:06:27 ◼   ► I feel like we speculated about this on the opposite side for the Apple Watch.

01:06:31 ◼   ► And it's the idea that the Apple Watch has an OLED display that allows this refresh rate

01:06:37 ◼   ► to be variable, which on the Apple Watch, what they want is they want to crank it way

01:06:41 ◼   ► down.

01:06:42 ◼   ► Right?

01:06:43 ◼   ► Like they want to save, when they're not animating something on the screen, they want to crank

01:06:46 ◼   ► the frame rate way down and save energy.

01:06:49 ◼   ► And this is saying now that Apple, and this is Apple invented technology, which is interesting,

01:06:54 ◼   ► Apple patented technology.

01:06:56 ◼   ► So other device makers are creating like-

01:06:59 ◼   ► I did not know that.

01:07:01 ◼   ► LTPO-like technology, but I believe LTPO itself came from Apple.

01:07:07 ◼   ► But in the end, this technology will be everywhere anyway.

01:07:10 ◼   ► There are other LTPO phones and stuff, but my understanding is that Apple's the one that

01:07:13 ◼   ► kind of like has a bunch of the patents and that there are like alternate versions of

01:07:18 ◼   ► it that don't use Apple's patents.

01:07:20 ◼   ► But it's a clever idea.

01:07:21 ◼   ► I think it originated because of the Apple Watch.

01:07:24 ◼   ► But regardless of all that, the idea here is how do we do a promotion OLED display on

01:07:28 ◼   ► an iPhone?

01:07:29 ◼   ► And the answer is you use this technology to do that.

01:07:32 ◼   ► The next iPhones as well will feature camera improvements to the whole line and a smaller

01:07:37 ◼   ► notch, which is I think all stuff that we were assuming.

01:07:41 ◼   ► Makes it seem a lot less like a minor update cycle, huh?

01:07:45 ◼   ► Yeah, I've seen people saying that this seems minor, but I think they're not understanding

01:07:50 ◼   ► it's I think the difference that this high refresh rate display could fill an iPhone.

01:07:54 ◼   ► Is this not the usual iPhone story too, which is that there's definitely a group of people

01:07:58 ◼   ► who think that the only way that the iPhone has a major update is when it looks different.

01:08:03 ◼   ► And those people exist and then those consumers exist, right?

01:08:07 ◼   ► Where it's like, what I care is that it looks different.

01:08:09 ◼   ► And then there's the truth of it, which is Apple often changes the exterior design on

01:08:14 ◼   ► a year where the interior isn't, I mean, the, the specs aren't as radically different.

01:08:20 ◼   ► And then the next year the phone looks exactly the same, but it's actually quite different

01:08:23 ◼   ► in terms of what it's doing.

01:08:26 ◼   ► And some people are like, oh man, but this is so much different.

01:08:29 ◼   ► And other people are like, eh, it's the same as last year, whatever.

01:08:32 ◼   ► And it's just, we're all looking for different things in our phones.

01:08:35 ◼   ► But this sounds like this is not a, you know, 12s boring update kind of thing.

01:08:40 ◼   ► If they're putting in promotion and improving cameras across the line and reducing the size

01:08:44 ◼   ► of the notch, like that's a lot of stuff going on in the iPhone.

01:08:49 ◼   ► Mark Gurman says that this display technology in the iPhone could actually result in the

01:08:54 ◼   ► first always on display in an iPhone as well, which is really intriguing.

01:08:57 ◼   ► Right, it goes back to the Apple watch, right?

01:08:59 ◼   ► You know, what you want to do is keep it on, but, but basically knock off the, the, the

01:09:03 ◼   ► refresh rate because you just want to keep some, some static images on and maybe you

01:09:08 ◼   ► update it every second, but you know, you're not doing a 30 or 60 times a second and you

01:09:14 ◼   ► save a lot of power that way.

01:09:16 ◼   ► So if they can bring the always on watch technology to the iPhone, sounds great to me.

01:09:22 ◼   ► I, I've been hoping that they would do that since they went to OLED.

01:09:25 ◼   ► Mark Gurman also suggests that the mini LED screen MacBook Pro refresh will be coming

01:09:32 ◼   ► sometime between September to November.

01:09:34 ◼   ► So we're just getting further reports about this thing now, which I think continues to

01:09:39 ◼   ► lend to its certainty around that period.

01:09:42 ◼   ► And I think this is, this is Mark Gurman's newsletter again.

01:09:45 ◼   ► So thank you to Mark Gurman for putting his newsletter out over the weekend so that we

01:09:48 ◼   ► get to be the first podcast up to talk about all of his reports.

01:09:52 ◼   ► Love it.

01:09:53 ◼   ► Thank you, Mark.

01:09:54 ◼   ► Friend of the show.

01:09:55 ◼   ► Um, and, uh, the detail I gleaned from this also is that the mini LED screen has been

01:10:01 ◼   ► kind of targeted as the holdup.

01:10:03 ◼   ► Yes.

01:10:04 ◼   ► That, that this is an ambitious set of laptops that are using the same mini LED, uh, technology

01:10:09 ◼   ► that we saw in the 12.9 inch iPad Pro M1 iPad Pro, um, which was, uh, which looks great.

01:10:18 ◼   ► It's an amazing screen.

01:10:19 ◼   ► You try to imagine on the Mac and you're like, wow, that'll look great.

01:10:22 ◼   ► And I'm sure it will, but it's also led to some production challenges.

01:10:29 ◼   ► So it may not be as much about the legacy nodes after all.

01:10:32 ◼   ► And it's about the ambition of that display, uh, that's led it to be kind of a slipped

01:10:37 ◼   ► it slipping to the fall, but you know, a fall MacBook Pro announcement is not, um, outside

01:10:43 ◼   ► of the rumors that it would come sooner.

01:10:44 ◼   ► It's actually like the right time for that kind of announcement, right?

01:10:48 ◼   ► It's not surprising at all that you might get some fancy new MacBook Pros in the fall

01:10:52 ◼   ► that that happens a lot.

01:10:53 ◼   ► It seems to me, Ming Chi Kuo is reporting that we will see mini led come to the 11 inch

01:10:59 ◼   ► iPad Pro next year, which I don't know if I would have expected quotes because it quote

01:11:05 ◼   ► seems to suggest that there will be new iPad Pros next year.

01:11:09 ◼   ► Like there will be a refresh of 12.9, um, at the same time, which is, so here's the

01:11:15 ◼   ► thing, if there's going to be an M2 and we're going to see it across the Mac line and they're

01:11:24 ◼   ► going to rev, this is the question, right?

01:11:25 ◼   ► It's the chip question to me.

01:11:27 ◼   ► If they're going to do an M2 and then these macro pros are probably M1X, right?

01:11:32 ◼   ► They're there.

01:11:33 ◼   ► The M1 technology scaled up with more cores, uh, whatever they call it.

01:11:36 ◼   ► We'll, we'll call it M1X for now.

01:11:38 ◼   ► We'll see what they call it.

01:11:39 ◼   ► If there's an M2, which is just next generation, it's based on the next chip generation, it's

01:11:43 ◼   ► going to power the next generation of MacBook Airs and all of that.

01:11:45 ◼   ► And other low end systems, they'll be faster than the M1, but they're not the high end

01:11:49 ◼   ► ones.

01:11:50 ◼   ► This is like the lower end chip next generation.

01:11:52 ◼   ► If they do that, and there is a rumor that we'll get to in a second about an M2 MacBook

01:11:57 ◼   ► Air coming in 2022.

01:11:58 ◼   ► If they, if they're taking the new chip architecture that rolls out in the fall with the iPhone

01:12:03 ◼   ► and doing the more cores version of that for the low end Macs and the iPad Pros.

01:12:09 ◼   ► Well, if you've got an M2, why would you not, even if you don't add a whole lot else to

01:12:14 ◼   ► the iPad Pro, if you're making the M2 anyway, why would you not put the M2 in the iPad Pro

01:12:20 ◼   ► at some point during the annual processor cycle?

01:12:23 ◼   ► So it may be that we see updates to the MacBook Air and the iPad Pro and some other products

01:12:30 ◼   ► that are using that base chip.

01:12:32 ◼   ► Now that they're all on the same chip, it may just be in Apple's best interest to move

01:12:38 ◼   ► them all to the new chip every year.

01:12:40 ◼   ► No wonder.

01:12:42 ◼   ► So on that chip, there's been more reports.

01:12:45 ◼   ► This one comes from, I got this from 9to5Mac.

01:12:49 ◼   ► They're reporting that a leaker known as Dylan DKT suggests that Apple will release a new

01:12:54 ◼   ► MacBook Air in various colorways of an M2 chip in the first half of 2022.

01:12:59 ◼   ► This is, you know, similarly with this, this kind of reporting is coming from a lot of

01:13:03 ◼   ► areas.

01:13:04 ◼   ► But it's just one of the many reports that makes this suggestion.

01:13:08 ◼   ► And it makes a lot of sense, right?

01:13:10 ◼   ► That like there is the M number, right?

01:13:13 ◼   ► It's kind of, it's the iPhone model, right?

01:13:14 ◼   ► That there's the lowest chip is the one with just the letter and the number, and then they

01:13:19 ◼   ► add another letter on the end, and then that's more powerful and goes into the other, like

01:13:23 ◼   ► to iPads and stuff like that.

01:13:25 ◼   ► This is how they've done it before.

01:13:27 ◼   ► Yeah.

01:13:28 ◼   ► And this, so same thing, right?

01:13:29 ◼   ► The, um, what we don't know, right?

01:13:32 ◼   ► Okay.

01:13:33 ◼   ► Apple Silicon, there's the M1.

01:13:34 ◼   ► That's literally it.

01:13:35 ◼   ► That's literally it.

01:13:36 ◼   ► We have rumors, but all we have is one single chip.

01:13:41 ◼   ► So what we don't know about Apple Silicon going forward is where to from here.

01:13:47 ◼   ► And some of that is what does a more powerful Apple chip on a Mac look like?

01:13:52 ◼   ► Is that M1X?

01:13:53 ◼   ► What does it look like?

01:13:54 ◼   ► We don't know.

01:13:55 ◼   ► We got some ideas.

01:13:56 ◼   ► There are rumors.

01:13:57 ◼   ► Great.

01:13:58 ◼   ► We don't know for sure.

01:13:59 ◼   ► What is, uh, you know, and what's the path for things like the Mac Pro.

01:14:03 ◼   ► All of that is a question.

01:14:04 ◼   ► The other big question is what is the cycle?

01:14:07 ◼   ► What is the cadence of releases for this stuff?

01:14:12 ◼   ► And what does that do to Apple's product releases?

01:14:14 ◼   ► Because remember with Intel, Apple couldn't control when the new generations of chips

01:14:20 ◼   ► came out and came out in the volumes that Apple needs in order to ship, right?

01:14:24 ◼   ► All that was up to Intel, but on the iPad and iPhone side, like Apple does the chips

01:14:31 ◼   ► for the products.

01:14:32 ◼   ► And when the product that needs the chip comes out, the chip is ready and chip goes in the

01:14:36 ◼   ► product and the product ships like Apple controls the whole thing.

01:14:39 ◼   ► So with M1, we've seen now M1 is in all of these different products.

01:14:44 ◼   ► So how often do you go up a generation?

01:14:47 ◼   ► How often, when will we see M2 and when will we see M3?

01:14:51 ◼   ► And is it going to be on a regular cycle?

01:14:53 ◼   ► Is it going to be every year or every 18 months or whatever, given that the iPhone chip cycle

01:14:58 ◼   ► is 12 months, right?

01:15:00 ◼   ► There's always a new iPhone every year with a new chip design.

01:15:05 ◼   ► I kind of feel like the M1, M2 cadence is going to be annual.

01:15:11 ◼   ► And if that's true, then I'm really interested to see what Apple does with product refreshes,

01:15:18 ◼   ► right?

01:15:19 ◼   ► That's the other mystery here is this rumor is about new MacBook Airs.

01:15:22 ◼   ► Well, we just had new MacBook Airs.

01:15:24 ◼   ► So, and it's not quite a year, it's a little bit later, but like we just had a new MacBook

01:15:28 ◼   ► Air.

01:15:29 ◼   ► We're going to get a new MacBook Air again.

01:15:30 ◼   ► We just had a new iPad Pro.

01:15:31 ◼   ► We're going to get a new iPad Pro again.

01:15:33 ◼   ► But like maybe the answer is yes.

01:15:35 ◼   ► And maybe us being used to these kind of long time periods between Apple product updates,

01:15:42 ◼   ► especially on the Intel Mac side, have gotten us sort of down on Apple's ability to refresh

01:15:48 ◼   ► its devices.

01:15:49 ◼   ► But now that Apple's making its own chips, I mean, you could argue that once that that

01:15:54 ◼   ► chip is out there, it actually, you need to update your systems because it's going to

01:15:59 ◼   ► make those old systems look bad.

01:16:01 ◼   ► That you know, like, wait, there's an M2.

01:16:03 ◼   ► Why is this still in the M1?

01:16:04 ◼   ► Why is this not an M2?

01:16:06 ◼   ► So I don't know what they're going to do.

01:16:09 ◼   ► But I think that's one of the things I'm most looking forward to over the next year is like

01:16:13 ◼   ► starting to figure out what is Apple's product release philosophy for these things.

01:16:17 ◼   ► If Apple could control everything, and now they can, they're not under Intel's thumb,

01:16:22 ◼   ► how often would they do a new MacBook Air?

01:16:26 ◼   ► Maybe it's every year.

01:16:27 ◼   ► And it's M1, M2, M3, M4, and it's just like, it's just like a new iPhone.

01:16:30 ◼   ► There's a new Mac.

01:16:31 ◼   ► There's a new everything every year with the latest year's chip in it.

01:16:36 ◼   ► Is that there?

01:16:37 ◼   ► That's ambitious, but they could do it.

01:16:39 ◼   ► Is that the plan?

01:16:41 ◼   ► We'll see.

01:16:42 ◼   ► But I am excited because give me those colorful MacBook Airs.

01:16:45 ◼   ► Looking forward to that.

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01:19:25 ◼   ► Let's finish up with some #AskUpgradeQuestions.

01:19:30 ◼   ► George would like to know, why do you think, and this is actually relating to that last

01:19:33 ◼   ► point that we spoke about, why do you think there are or seem to be more public Apple

01:19:38 ◼   ► leakers than there ever was before?

01:19:41 ◼   ► I don't know.

01:19:42 ◼   ► Apple is a big company and there have always been people within Apple who have wanted to

01:19:49 ◼   ► get information out because they get, I think, excited about it.

01:19:54 ◼   ► And we had a long discussion about this a while ago, like consider the source, where's

01:19:57 ◼   ► this coming from?

01:19:58 ◼   ► But there are definitely people who just enjoy the fact that they know things the public

01:20:04 ◼   ► doesn't know and like to leak that stuff out.

01:20:08 ◼   ► And those are the real Apple leakers.

01:20:10 ◼   ► Apple leakers are people who work at Apple and then leak information to the outside.

01:20:14 ◼   ► That's the true leak.

01:20:17 ◼   ► I think the difference now is that not only is Apple bigger and higher profile, but that

01:20:23 ◼   ► information that might've just kind of laid there, unless it was to a very particular

01:20:28 ◼   ► person in a position of media authority.

01:20:34 ◼   ► Now it's so much easier to be a person with information from a friend or a friend of a

01:20:38 ◼   ► friend and put it on Twitter and put it on YouTube.

01:20:44 ◼   ► And I think that that makes a difference is that it's just easier for it to get out.

01:20:48 ◼   ► There's more clout available to you too than there was before for those reasons.

01:20:53 ◼   ► I feel like there seems to be an increasing reason for somebody to want to be the person

01:21:00 ◼   ► who gives that information to the world more so than there was years ago.

01:21:04 ◼   ► Yeah.

01:21:05 ◼   ► I think that there's also the same thing that motivates somebody on the inside to leak that

01:21:09 ◼   ► information is the thing that motivates somebody to set up a Twitter account or whatever and

01:21:15 ◼   ► or a YouTube channel or whatever it is and get that information out there.

01:21:20 ◼   ► The Twitter stuff is really interesting because that's just a completely anonymous, at least

01:21:23 ◼   ► the YouTubers are like people and you see them and they talk, but the Twitter accounts

01:21:28 ◼   ► are generally these kind of anonymous accounts.

01:21:31 ◼   ► And I think that really is just this chain of events that just used to not happen or

01:21:35 ◼   ► at least used to not happen in public where somebody hears something from a contact and

01:21:40 ◼   ► maybe they tell their friends, "Oh, you know what I heard about Apple?"

01:21:43 ◼   ► And now they posted to Twitter and the whole internet sees it.

01:21:46 ◼   ► So that's part of it too.

01:21:48 ◼   ► Now I also am fascinated by that because they're risking their friend, their source, they're

01:21:53 ◼   ► risking their job over what?

01:22:00 ◼   ► And if you're just a random person on Twitter, what are you even getting out of it?

01:22:05 ◼   ► Your random Twitter account is popular?

01:22:09 ◼   ► I guess people are excited by that, but I don't know.

01:22:13 ◼   ► That's the dangerous part of this is that the people at Apple, the more information

01:22:17 ◼   ► that comes out, the easier it is to figure out who is leaking that information.

01:22:23 ◼   ► And there's also just so much wrong information there.

01:22:28 ◼   ► That also happens, right?

01:22:29 ◼   ► There's a lot of stuff that people could just guess at and there's just incorrect stuff.

01:22:36 ◼   ► And even the stuff that we've seen that is like what we just talked about before the

01:22:41 ◼   ► break, it could be real or it could just literally be a re-spinning of existing stuff.

01:22:52 ◼   ► And there's no real way to know that.

01:22:55 ◼   ► That's part of the problem.

01:22:56 ◼   ► So you get restatements.

01:22:58 ◼   ► And the other thing about right and wrong is sometimes the people who are judged as

01:23:02 ◼   ► right because they get things right all the time are less legitimate.

01:23:07 ◼   ► Because as we've talked about when we discussed Mark Gurman, things change inside Apple.

01:23:11 ◼   ► So you get, I forget what site it is that records everybody's right and wrong predictions,

01:23:17 ◼   ► but there are a lot of wrong predictions that were probably right at the time and then they

01:23:23 ◼   ► changed direction.

01:23:24 ◼   ► And I know that seems weird of like, well, if it didn't happen, it's a wrong prediction.

01:23:27 ◼   ► But if Apple, at the moment that that was reported, Apple planned on that being what

01:23:32 ◼   ► would happen and then things changed and it, you know, like AirPower, right?

01:23:37 ◼   ► Apple's working on AirPower.

01:23:38 ◼   ► I mean, just because AirPower didn't come out doesn't mean that they didn't work on

01:23:43 ◼   ► it.

01:23:44 ◼   ► They thought they were going to release it and they didn't.

01:23:45 ◼   ► And that happens internally a lot.

01:23:47 ◼   ► They rarely announce the product and then don't ship it.

01:23:50 ◼   ► But internally they change direction all the time.

01:23:52 ◼   ► They remove features all the time.

01:23:54 ◼   ► So sometimes the people who are wrong are actually the most accurate because reality

01:23:59 ◼   ► reflects the end result of the process.

01:24:02 ◼   ► Whereas these rumors are based on an earlier point in the process.

01:24:05 ◼   ► It's like, I understand why people get frustrated with like, say some of the stuff that's written

01:24:10 ◼   ► on Bloomberg and how it's written, but this is why, right?

01:24:13 ◼   ► Like they have to say at least one of things may change or that kind of stuff.

01:24:18 ◼   ► Like it has to be couched a little bit because there are much bigger publication and they

01:24:24 ◼   ► know that things can still change.

01:24:26 ◼   ► So they, they, I think they shy away from definites for that reason.

01:24:30 ◼   ► I think that it's potentially a more responsible way of doing the reporting if you're going

01:24:33 ◼   ► to do it.

01:24:34 ◼   ► Yep.

01:24:35 ◼   ► Yep.

01:24:36 ◼   ► It's fascinating.

01:24:37 ◼   ► It gives us, it gives us grist for the mill, which is great.

01:24:40 ◼   ► Yeah.

01:24:41 ◼   ► Um, the challenge is it's more noise and weeding.

01:24:46 ◼   ► That's why we are always going to give more weight to reports from Mark Gurman and Ming

01:24:51 ◼   ► Chi Kuo because they're not anonymous and they have a very good track record and I think

01:24:57 ◼   ► they have multiple sources and it doesn't mean they're always right, but I think that

01:25:02 ◼   ► they are usually accurate in reflecting what is going on at any given time, even though

01:25:09 ◼   ► those things can change.

01:25:10 ◼   ► And it's nice to, it's nice to know that stuff in advance because it gives us so much to

01:25:13 ◼   ► chew on on this podcast, but it gets dicey or when they're sort of random things that

01:25:18 ◼   ► come through that, that sometimes again, sometimes just don't come to fruition or are just restatements

01:25:23 ◼   ► of what we already knew.

01:25:24 ◼   ► Rajeev asks, do you think that other Apple services like AirPlay and Fitness Plus would

01:25:30 ◼   ► make it to Amazon's FireSticks in the future?

01:25:34 ◼   ► You know, there was just a report about how there's a new Fire TV powered TV or two that,

01:25:40 ◼   ► that have AirPlay on them.

01:25:41 ◼   ► Oh, they have AirPlay on the TVs.

01:25:43 ◼   ► Yeah.

01:25:44 ◼   ► So I feel like this is already happening.

01:25:45 ◼   ► As far as I can recall, AirPlay only exists on televisions, like, cause there are a bunch

01:25:51 ◼   ► of TVs that can do AirPlay, but I think it's just televisions.

01:25:55 ◼   ► I can't think of any sticks.

01:25:57 ◼   ► I don't think that's too, I think Roku lets you AirPlay.

01:26:00 ◼   ► Okay, great.

01:26:02 ◼   ► And you know, so, so Rajeev's like asking about Fitness Plus and one of the reasons

01:26:05 ◼   ► I want to put this in there is you won't need Fitness Plus anymore because Fitness Plus

01:26:09 ◼   ► will work with AirPlay, right?

01:26:10 ◼   ► Well, now it works with AirPlay.

01:26:11 ◼   ► It's not quite as good, but it does work with that.

01:26:14 ◼   ► And I also think that it's only a matter of time.

01:26:17 ◼   ► Like would Apple find a way, if Apple finds a way to get, the challenge is that it's like

01:26:22 ◼   ► the TV app.

01:26:24 ◼   ► So does Fitness really fit in the TV app?

01:26:26 ◼   ► Maybe it doesn't.

01:26:28 ◼   ► But I think if Apple cares about it enough, Apple will put it in there and failing that,

01:26:33 ◼   ► yes, there's AirPlay.

01:26:34 ◼   ► I think Apple is not inclined to let any of its stuff not be available.

01:26:42 ◼   ► Like they've, they've flipped all the way around on this.

01:26:44 ◼   ► But I think AirPlay is probably, you're right, Myke, the path that is the easiest because

01:26:49 ◼   ► it's like, well, we've got our entertainment offerings here and AirPlay and AirPlay gets

01:26:53 ◼   ► us everything else that's on our devices.

01:26:55 ◼   ► I expect that's one of the reasons they added AirPlay to Fitness Plus because where else

01:27:03 ◼   ► would you be AirPlaying it to?

01:27:05 ◼   ► Exactly.

01:27:06 ◼   ► You don't need to AirPlay it to an Apple TV because it already can do it.

01:27:11 ◼   ► So yeah, exactly.

01:27:12 ◼   ► That's all part of the plan.

01:27:13 ◼   ► Well, I mean, you can do it to a Mac now, Myke.

01:27:15 ◼   ► You can AirPlay it to a Mac now.

01:27:17 ◼   ► Is the Fitness app not on the Mac?

01:27:19 ◼   ► No, I don't think so.

01:27:22 ◼   ► I was just surprised when I see it on my iPad.

01:27:24 ◼   ► I think it's got the wrong icon on the iPad because I can't get my activity rings on my

01:27:28 ◼   ► iPad.

01:27:29 ◼   ► It won't show me them.

01:27:30 ◼   ► I know, which frustrates me immensely.

01:27:33 ◼   ► But yes.

01:27:35 ◼   ► Brian asks, why do you think Disney are not putting their new Pixar movies behind the

01:27:40 ◼   ► Premiere Access like they have for their live action movies?

01:27:44 ◼   ► Do you think Disney is losing faith in Pixar?

01:27:46 ◼   ► Hi, listen to Brian.

01:27:49 ◼   ► I think this probably has more to do, I don't know for sure, but my guess is it has more

01:27:54 ◼   ► to do with contracts.

01:27:56 ◼   ► That the Marvel movies especially have very specific profit participation for people involved

01:28:03 ◼   ► with them and they were made for theaters and that it is a harder thing to unravel those

01:28:09 ◼   ► contracts and just put them on Disney Plus rather than what they've also been doing,

01:28:16 ◼   ► which is doing this hybrid release.

01:28:17 ◼   ► So like Black Widow was in theaters and on Disney Plus.

01:28:23 ◼   ► And if you just put it on Disney Plus for free, I think it's a harder sell in theaters

01:28:27 ◼   ► than if you put it on Disney Plus for 30 bucks.

01:28:29 ◼   ► But I also think everybody involved with that expected that to be in theaters and had their

01:28:35 ◼   ► money based on how well it did in theaters and they probably had to renegotiate to do

01:28:40 ◼   ► Premiere Access, but at least there it's still a ticket sale of a sort.

01:28:44 ◼   ► So it was probably easier to make that deal.

01:28:47 ◼   ► So I think that's probably part of it is that the contracts on Pixar movies are probably

01:28:50 ◼   ► not quite as complex as on a Marvel movie.

01:28:55 ◼   ► I was thinking there hasn't been a Pixar movie that has been big enough, I think.

01:29:03 ◼   ► I think there may be some truth in that, that if it was like a really big franchise.

01:29:07 ◼   ► If it was Toy Story 5, they would put it behind Premiere Access.

01:29:10 ◼   ► But like what have they done?

01:29:12 ◼   ► Soul, Luca, and Onward?

01:29:14 ◼   ► Yeah, I think so.

01:29:16 ◼   ► I don't think that those movies...

01:29:20 ◼   ► They could have been big in theaters, but that was a different era and they also didn't

01:29:25 ◼   ► get the hybrid release, right?

01:29:27 ◼   ► It was really much more like this is just on Disney Plus now.

01:29:29 ◼   ► This is not me saying that these aren't good movies, right?

01:29:33 ◼   ► But I think that there are tiers of Pixar movies and these aren't those, right?

01:29:41 ◼   ► I think, for example, if Inside Out was coming out now, they wouldn't put it on Premiere

01:29:47 ◼   ► Access.

01:29:48 ◼   ► Interesting.

01:29:49 ◼   ► Even though I love that movie, I just don't know if it would necessarily sell itself without

01:29:54 ◼   ► you knowing.

01:29:55 ◼   ► Because I remember when they spoke about Inside Out, everyone was like, "What is going on

01:29:58 ◼   ► at Pixar?

01:29:59 ◼   ► That doesn't make any sense."

01:30:02 ◼   ► I remember that being a conversation at the time, like, "I don't understand what this

01:30:06 ◼   ► movie could possibly be."

01:30:09 ◼   ► So yeah, I just think that they haven't had that hit or what they think might be that

01:30:13 ◼   ► hit during this period of time.

01:30:16 ◼   ► And I think, first off, let's see what happens with the next Pixar release.

01:30:19 ◼   ► And are they going to be in a situation where that will be in theaters and they will also

01:30:23 ◼   ► do it with Disney Premiere Access?

01:30:25 ◼   ► Because this is a model...

01:30:26 ◼   ► Going forward, it's going to be really interesting to see how Disney handles Premiere Access.

01:30:32 ◼   ► Because it's not the same as putting everything on HBO Max, right?

01:30:37 ◼   ► Premiere Access, it's 30 bucks, plus you have to be a subscriber to get that movie the same

01:30:43 ◼   ► time it's in a theater.

01:30:46 ◼   ► Will they do that with other stuff?

01:30:47 ◼   ► Because it's less money than a family of four would pay.

01:30:51 ◼   ► Because I looked, we could have gone and seen Black Widow in Hawaii, and it would have cost

01:30:57 ◼   ► us 40 bucks.

01:30:59 ◼   ► And we paid 30 and we watched it on the TV in the condo instead.

01:31:04 ◼   ► And I was fine with that.

01:31:05 ◼   ► It was 30 bucks, it's nothing.

01:31:07 ◼   ► But if you're a family, it very rapidly is actually a money saver.

01:31:14 ◼   ► And Disney keeps all that money and doesn't share it with theaters.

01:31:17 ◼   ► So there are arguments to be made that the future model might be something more like

01:31:23 ◼   ► the Disney+ Premiere Access rather than the HBO, "Let's just throw it on streaming" that

01:31:28 ◼   ► they tried this year.

01:31:30 ◼   ► I do think though that another part of this to keep in mind is who the audiences are.

01:31:35 ◼   ► Disney is building Disney+ as a reliable place for content, including animation and for families.

01:31:40 ◼   ► That is the company's number one priority.

01:31:44 ◼   ► And I think they look at Pixar as a great way to build that service, Pixar releases.

01:31:51 ◼   ► I think that Pixar releases aren't going to all just become Disney+ releases.

01:31:54 ◼   ► I think there will be, I mean, what you said, Myke, I think there's a, in the long run,

01:31:59 ◼   ► and this is one of the fascinating things about Black Widow and versus the Disney+ Marvel's

01:32:03 ◼   ► TV shows is going forward, we have to figure out what is a movie and what is a TV show.

01:32:09 ◼   ► Because the Marvel stuff, it looks like they spend the money on the TV shows that they

01:32:14 ◼   ► spend the money on the movies to do.

01:32:18 ◼   ► They're quite comparable in terms of the material.

01:32:20 ◼   ► It really is more about format.

01:32:22 ◼   ► So it's like, what is a movie and what is a TV show?

01:32:27 ◼   ► And with Pixar, I would say, Pixar does, there is a Pixar-based TV show, but it's not produced

01:32:32 ◼   ► by Pixar now.

01:32:33 ◼   ► That's the Monsters, Inc. show.

01:32:34 ◼   ► But going forward, they need to decide, what's a Pixar movie that goes in theaters and is

01:32:40 ◼   ► a hit?

01:32:42 ◼   ► And what's a Pixar movie that we make for Disney+?

01:32:45 ◼   ► And I think they should probably make both.

01:32:49 ◼   ► Because why not?

01:32:50 ◼   ► Because it's so important to put content on Disney+.

01:32:53 ◼   ► So anyway, I don't know what that's going to be in the future and what their strategy

01:32:56 ◼   ► is.

01:32:57 ◼   ► It's not an easy question.

01:32:58 ◼   ► It's very hard.

01:32:59 ◼   ► I don't envy them having to figure that out.

01:33:01 ◼   ► But what I will say is, I think Disney is more willing to use Pixar content to drive

01:33:07 ◼   ► Disney+ and make it more valuable than it is to do that with Marvel releases, especially

01:33:15 ◼   ► since they've got Marvel shows to release on Disney+.

01:33:21 ◼   ► And they've probably got contractual issues and stuff.

01:33:24 ◼   ► But Brian is picking at a very interesting corner of this whole issue, which is, what

01:33:33 ◼   ► do you do with your movies?

01:33:35 ◼   ► Do you put them on your streaming service?

01:33:37 ◼   ► Do you charge for them?

01:33:38 ◼   ► Do you not put them on and just put them in theaters?

01:33:40 ◼   ► How does that all work?

01:33:42 ◼   ► And over the next few years, we're going to see everybody experimenting with this.

01:33:45 ◼   ► And Sekou asks, "Have either of you run into issues with the 2 terabyte iCloud storage

01:33:51 ◼   ► limit?

01:33:52 ◼   ► I certainly haven't, but I can see my parents running up against this limit in the future."

01:33:57 ◼   ► So I took a look today.

01:33:58 ◼   ► We have a two-person family.

01:34:00 ◼   ► We both have multiple devices that go into it for backups, or we like three each.

01:34:05 ◼   ► And we're only using 500 gigabytes of that 2 terabytes.

01:34:08 ◼   ► I think you'd struggle to fill 2 terabytes.

01:34:11 ◼   ► I don't really know what you'd be saving in iCloud to hit that, to be honest.

01:34:16 ◼   ► I mean, photos, I guess.

01:34:18 ◼   ► I have a lot of photos and stuff, and it's not an issue for me yet.

01:34:21 ◼   ► I think Apple will...

01:34:24 ◼   ► I'm sure there are some edge cases, but I feel like Apple will increase this limit over

01:34:27 ◼   ► time because they'll recognize it and they'll find a way to charge you for it.

01:34:31 ◼   ► And the truth is, if you're in the big bundle, you get 2 terabytes and you can add 2 terabytes.

01:34:37 ◼   ► So there is actually a way to get 4 terabytes of iCloud space, right?

01:34:41 ◼   ► So I don't think it's going to be a big issue.

01:34:44 ◼   ► And if it is an issue, I'm trying to think of how you would have that much data and have

01:34:47 ◼   ► to have it all be in iCloud.

01:34:51 ◼   ► So I don't know.

01:34:53 ◼   ► My guess is that it's not going to be a big deal, but I'm sure there will be an edge case.

01:34:56 ◼   ► So it'd be like, "Oh no, the bundle's not available where I live, and I hit the 2 terabyte limit,

01:35:02 ◼   ► and it all has to be in iCloud."

01:35:04 ◼   ► And too bad for them, I guess, but I think Apple will continue to grow this over time

01:35:10 ◼   ► because it's more money for Apple.

01:35:13 ◼   ► If you would like to send in a question for us to answer on the show, you can send out

01:35:16 ◼   ► a tweet with the hashtag #AskUpgrade or use question mark #AskUpgrade in the Read The FM

01:35:21 ◼   ► members Discord, which you'll get access to if you sign up for Upgrade Plus.

01:35:25 ◼   ► Go to getupgradeplus.com and you'll also get longer ad-free versions of every episode of

01:35:31 ◼   ► Upgrade, which is really great.

01:35:32 ◼   ► You can sign up.

01:35:33 ◼   ► It's $5 a month or $50 a year.

01:35:35 ◼   ► Thank you so much if you have signed up.

01:35:37 ◼   ► We really, really appreciate your support.

01:35:40 ◼   ► Thanks to DoorDash, Privacy, and Instabug for their support of this week's episode.

01:35:44 ◼   ► And thank you for listening, of course.

01:35:46 ◼   ► If you'd like to find Jason online, you can go to sixcolors.com, and he is @jsnew, J-S-N-E-L-L.

01:35:53 ◼   ► I am @imike, I-M-Y-K-E, and we'll be back next week.

01:35:58 ◼   ► Until then, say goodbye, Jason Snow.

01:35:59 ◼   ► Goodbye, Mark Hurley.

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