Podcast Search

Upgrade

209: The 2018 iPhone Event Draft

Select a time to play from there. The line being spoken is highlighted as the audio plays.

0:00:00[Intro music]

0:00:10From Relay FM, this is Upgrade 209.

0:00:13The summer of fun is over because it is Apple Event time, which can mean only one thing.

0:00:18Today, we're going to be participating in the 2018 iPhone Event Draft.

0:00:24This show is brought to you by Away, Pingdom and Squarespace.

0:00:28I am competitor number one, I am Myke Hurley, and I am joined by my friend and my adversary

0:00:34and my opponent, Mr. Jason Snell.

0:00:36Hi Jason Snell.

0:00:37Summer of fun...

0:00:38No.

0:00:39Wait a second.

0:00:40Done.

0:00:41Summer of fun is out.

0:00:42Serious business.

0:00:44There is nothing more serious than drafting, Myke.

0:00:46We are in high season now.

0:00:48So last week, Apple announced that there is going to be an event on the 12th, Wednesday

0:00:54the 12th of September.

0:00:56It will be at least the new iPhone, and we're going to get to all of this soon, including

0:01:02of course, the draft.

0:01:04Before we do, we must open this show as we open every other with a #SnellTalk question,

0:01:09where someone will ask Jason a question about anything.

0:01:12This time, I asked the question.

0:01:14Jason, are you looking forward to returning to the Steve Jobs Theater?

0:01:18I am.

0:01:19I am looking forward to it.

0:01:20This is the second time, right?

0:01:21This is the second time.

0:01:22Actually, I was there the day after the Chicago event.

0:01:26I got a briefing that was in the Steve Jobs Theater building.

0:01:30It was that they have briefing rooms that are on the level that is above the theater.

0:01:37So you go down some steps to go...

0:01:41There's like a top level that is right at the ground level of the theater.

0:01:47And then there's a level below that where there's a big open space where they put the

0:01:50demo stuff, and there's also briefing rooms back there.

0:01:53And then that's where you enter and go down to enter the theater proper.

0:01:59And so I have been there a couple of times, and I've parked...

0:02:04It's funny because all those years parking at Infinite Loop to get product briefings

0:02:09and stuff, that now I've been a bunch of times, like a handful of times.

0:02:14In fact, so many that when everybody was making their pilgrimages at WWDC to Apple Park instead

0:02:20of the Loop, I was like, "Oh yeah, people haven't been there yet, have they?"

0:02:23Because I'd been there for a bunch of different product briefings and stuff at various...

0:02:29Not in the park ring itself, but in the ancillary buildings that they have over by the Steve

0:02:35Jobs Theater.

0:02:36Well, we can't all be as cool as you, Jason, I'm afraid.

0:02:38Well, no, it was just funny that I'd just kind of forgotten that it had not been a whole

0:02:42year.

0:02:43This is old news to me now.

0:02:44Yes, that's right.

0:02:45Oh, Apple Park, whatever.

0:02:46That's very 2017.

0:02:47I don't know what you guys are thinking.

0:02:48I'm glad the campus is free.

0:02:50Come on.

0:02:51Yeah, yeah, that's right.

0:02:53Let's...

0:02:54Come on, more stuff.

0:02:55No, so I know where the...

0:02:56The difference is from purely logistical standpoint, it's like I know where the parking is, I know

0:03:01where they're gonna send us.

0:03:02Last year we had no idea.

0:03:03It was like, "Go to this place, here are the directions, how do we get there?

0:03:07It's still partially under construction."

0:03:08I'm looking forward to seeing how the campus has changed in the intervening year because

0:03:13I took a bunch of pictures of...

0:03:15But it was like the Steve Jobs Theater was surrounded by dirt, basically.

0:03:19They were planting plants and stuff, but it was not done.

0:03:23And I imagine it will be a very different scene this time.

0:03:28And yeah, so I'm looking forward to it.

0:03:30And of course, I'm looking forward to the event.

0:03:31It's always...

0:03:33It's a lot of work, but I'm also excited to hear what's new.

0:03:37And it's a very exciting time and I'll probably have trouble sleeping the night before and

0:03:41all of that, yeah.

0:03:43So before we get into the draft rules and our first picks, we have a little bit more

0:03:48information about these products than we had expected via the inquisitive and interested

0:03:56minds over at 9to5Mac.

0:03:59So we have some reports from Guillermo Rambo and Zach Hall about two products.

0:04:05We saw a selection of images of what 9to5Mac is calling the iPhone X, letter S. I'm assuming

0:04:1610S is my assumption to make here.

0:04:21You can clearly see from the images, there is two sizes of phones.

0:04:25Things that we don't know, we don't know if that's an iPhone X phone and a bigger phone

0:04:30or if it's an iPhone X phone and a smaller phone.

0:04:32We don't know.

0:04:34But we know that there are two phones in two sizes.

0:04:36They clearly look gold.

0:04:39And there is an Apple Watch in a similar color gold.

0:04:41We don't know what material that is.

0:04:45We can see that the LTE dot has changed to a little red ring.

0:04:51We can see some more information on the watch face, more complications, maybe arranged in

0:04:57a different way.

0:04:58Potentially the watch is thinner.

0:05:00We're not 100% sure about a lot of these details, but we can see that there is some stuff going

0:05:06on here.

0:05:07And these are real images that as far as we can tell...

0:05:10These appear to be as real as real can be.

0:05:13It sounds like somebody who is really apparently bad at their job thinks that it's okay to

0:05:19post marketing images from an event that's top secret and two weeks away on a publicly

0:05:25accessible web server.

0:05:27Enough that Guillaume Rameau at 9to5Mac was able to figure it out and find the files.

0:05:36And he always does that.

0:05:38He's also looking for video streams.

0:05:41He's just poking around there.

0:05:43That's why you should not be putting anything up.

0:05:45But these very clearly are marketing images.

0:05:47- None of this stuff should exist on the internet in any fashion.

0:05:50- No, no.

0:05:51I was thinking air gaps, just air gaps.

0:05:53You should have a network that's not even on any network, just its own little network

0:05:58that you do all the marketing information and everything like that.

0:06:01Because this is kind of ridiculous that it happened like this.

0:06:03Because these are totally real images.

0:06:06There's no doubt about it.

0:06:07- So this is another unprecedented leak, which keeps happening.

0:06:12Last year there was a version of the operating system that came out and it had basically

0:06:17everything on it.

0:06:18It had those multiple days of leaking of the iPhone X, of Animoji, everything.

0:06:23So because we believe in the fairest of spot around here in the upgrade draft, we are going

0:06:30to be excluding the following four items from being available to be picked in the draft.

0:06:37The XS name, a gold option for the new iPhone, the existence of an Apple Watch at this event,

0:06:44and an edge to edge screen on the Apple Watch because we have deemed, the committee has

0:06:49deemed that these four things are now basically as close to public knowledge as they can be.

0:06:55So it's like in the same way that we do not consider something eligible to pick for the

0:07:01draft if it is announced in any way before the draft.

0:07:04So those four things have been removed.

0:07:08And one of the reasons we do this is so it makes it a little bit more difficult for us

0:07:11because otherwise the first four items picked this year would have been those exact four

0:07:15things.

0:07:16So there's got to be some competition around here.

0:07:21Yeah, I mean you gotta, it would be really boring because the other way to go is we would

0:07:25literally just pick those four things.

0:07:26And it's like, "Yay!

0:07:27We picked the things that we know are real."

0:07:29So there's no point in doing that.

0:07:31And there are a couple other kind of related things where we're basically going to have

0:07:34a footnote that says, "Except for what we saw in those leaked images, those found images

0:07:41leaked."

0:07:43Is that the right word?

0:07:45Both I think it's a bit of a little column A, a little column B, right?

0:07:48They got out and then someone found them.

0:07:50So the ones that we know for sure, because like all of the like Mark Gurman reports tend

0:07:54to be a little bit hazy.

0:07:55Like the existence of iPhones I think, you know, we're going to grant, nobody's going

0:07:59to say, "Oh, hey, guess what?

0:08:01I'm picking that there's going to be a larger OLED model."

0:08:04I think it's fair to say anything that is in text, we consider fair game.

0:08:08Images, not fair game anymore.

0:08:10It's hard to argue with that.

0:08:12So there's enough.

0:08:14The idea here is that we're choosing things where there's at least a little bit of uncertainty

0:08:17about it.

0:08:19So here are the rules of the draft.

0:08:21We have 10 rounds of the draft.

0:08:22So we get 10 picks each, 20 overall picks.

0:08:26The winner of the previous draft picks first.

0:08:28That is me.

0:08:29I won WWDC.

0:08:30For an item to be considered scorable in the draft for it to count, it must either be clearly

0:08:37announced on stage or on a slide during the presentation.

0:08:41In case of a scoring stalemate between the two of us, Stephen Hackett will act as adjudicator.

0:08:48As always, we prefer to score and agree ourselves, but where we can't, we turn to outside help.

0:08:53There are no half points awarded.

0:08:55This is a binary thing, one or zero.

0:08:58We either get one point or zero points.

0:09:00There are no points awarded for preannounced or ridiculously obvious items.

0:09:04See prior.

0:09:06And the points awarded on next week's episode are final.

0:09:13The results for 2018 so far.

0:09:15Jason won the March event.

0:09:17I won WWDC.

0:09:19For all we know, September will be the winner.

0:09:23But we don't know because there is a lot of rumor about an October event.

0:09:27And I think that will play into some of the picks.

0:09:30I want to give a statistic for the September event draft.

0:09:34This is the third time that we have participated in a September event draft.

0:09:39This is the third annual.

0:09:40Jason is undefeated so far in the September event.

0:09:46So everything's to play for here.

0:09:49Potentially the winner, right?

0:09:50Or at least I think it's safe to assume whoever takes this point home won't lose.

0:09:55I think it's probably a better way to put it, right?

0:09:58I think that's probably true.

0:10:00And also, you know, it would be you've got a lot on the line because you aren't defeated.

0:10:04And I have a lot on the line because I finally want to defeat you in the September draft.

0:10:07So yeah, this is a big one this year.

0:10:10And we should get to it.

0:10:11But before we do, let's take our first break and then we'll get into our first five picks.

0:10:16Today's show is brought to you by away a team of thinkers, seekers and designers away.

0:10:22Make smart premium suitcases so your luggage won't cost more than your plane ticket, but

0:10:27still be full chock full of amazing features like a battery.

0:10:33For example, when you buy any away carry on, you will see some lovely USB ports right at

0:10:38the top that has a battery inside, which is large enough to charge your phone five times

0:10:43from a single charge.

0:10:44If you're anything like me, having more battery when you travel is incredibly important.

0:10:49And what makes this stuff even better is that battery you just press onto it and it pops

0:10:53right out of the suitcase.

0:10:54So you can take it out if you want to check the bag or when you arrive at your destination

0:10:58and you're out and about using maps and stuff all day and draining your battery down, especially

0:11:02if you're going to an event or a convention, you can just pop that battery out and take

0:11:06it around with you and just charge it every day.

0:11:08So it also becomes a portable battery charger as well.

0:11:11Wonderful.

0:11:12Go to away travel.com/upgrade podcast right now and you can browse away selection of suitcases.

0:11:18They all feature premium German polycarbonate, which is unrivaled in strength and impact resistance

0:11:23whilst remaining lightweight.

0:11:25Away have a bunch of colors.

0:11:26They have over 10 colors.

0:11:27They have five sizes of case.

0:11:29You can get two versions of carry on the regular carry on the bigger carry on and then they

0:11:33have a medium and large suitcase and also a kids carry on as well.

0:11:37Away cut out the middleman so you can get first class luggage at coach prices.

0:11:41They feature a patent pending compression system.

0:11:44They have TSA combination locks built in.

0:11:46They're compliant with major US airlines, so they maximize the amount that you pack,

0:11:51but you can still get them on the plane, which is awesome.

0:11:55They also feature a removable washable laundry bag too, so you can separate your clean clothes

0:11:59from your worn ones.

0:12:00I absolutely love this.

0:12:01Completely changed the way that I pack when I'm at my location.

0:12:05So I just take my clothes off at the end of the day.

0:12:07I put them in the laundry bag, zip up the laundry bag, put it in the suitcase.

0:12:11When I get home, everything that can just go back in the drawer that hasn't been worn

0:12:14is still in the case, everything that needs to be washed, you just empty out the bag.

0:12:18Super super simple.

0:12:20Away believe in the quality of their products, which is why they offer a lifetime guarantee

0:12:24on them.

0:12:25If anything breaks, they'll fix or replace it for life and they have a 100 day trial

0:12:28with a no questions asked return policy as well.

0:12:31With free shipping on any order within the lower 48 states of the US, but they do ship

0:12:35to many destinations around the world as well.

0:12:38Travel smarter with the suitcase that charges your phone.

0:12:40To find out more about Away, go to awaytravel.com/upgradepodcast.

0:12:45If you use the code upgradepodcast, all one word, at checkout, you will get $20 off any

0:12:50of their suitcases.

0:12:51That is awaytravel.com/upgradepodcast and the code upgradepodcast for $20 off.

0:12:57Our thanks to Away for their support of this show and Relay FM.

0:13:03All right, so we start off with pick number one and I get to go first.

0:13:08Now of course, I had picked naming initially and I was leaning towards 10S as my first

0:13:17pick which even before we started seeing this stuff, you were very much believing that the

0:13:23phone would not be called the 10S.

0:13:24If I, you know, you were, you.

0:13:25- I was on the iPhone 10 just as the new iPhone 10 train and that was, I mean, maybe a little

0:13:29more wish casting than prediction.

0:13:32But yeah, I was definitely feeling like, because I feel like 10S doesn't look good.

0:13:38I mean, maybe they'll put a space or a box around it, but 10S and then it is the mixture

0:13:44of a Roman numeral and a letter.

0:13:47So it looks like XS, like the X alone, you can say, well, it's the Roman numeral 10,

0:13:52but when it's XS, like S is not a Roman numeral.

0:13:58So how do you pronounce it?

0:13:59And you're mixing them and that seems bad.

0:14:02So I still am a little incredulous about it, but the nine to five Mac, they're like, that

0:14:07is the name.

0:14:08So I'm gonna take them at their word.

0:14:10I think they found an image with the name in it and they're like, that's the name.

0:14:15So I think we have to leave it there.

0:14:16- When I look at it though, I can't help but think iPhone extra small, which is kind of

0:14:20hilarious to me when there's the big one.

0:14:22So it's the iPhone extra small plus.

0:14:24Seems potentially very funny to me.

0:14:26- Also the name choices there are 10S or XS.

0:14:29- Or XS, both really, really, really good.

0:14:33But we're gonna park naming for a moment because my first pick is the large screen OLED phone

0:14:40will be the 10 plus most likely, 10S plus maybe.

0:14:45I believe that that phone will start, it's starting price will be more than $1,099.

0:14:52That is my first pick.

0:14:53- Oh, interesting.

0:14:54So this was a late in the game for just a little insider choice.

0:14:59I added some pricing items 'cause we don't know the pricing.

0:15:02It's one of the delightful things we don't know.

0:15:04And so you're gonna come right out and say, it's gonna be more than $1,099?

0:15:11- It will be more than $1,099.

0:15:12- Wow, okay.

0:15:14- Now here's my reasoning for this.

0:15:17The current iPhone costs $999 to start at 64 gigabytes, right?

0:15:23- Yes.

0:15:24- I don't think they're gonna get rid of that price point.

0:15:27Maybe I'm tipping my hand for a potential pick later on.

0:15:30I don't think that that price point will go away.

0:15:32I think it will stick.

0:15:33I think Apple have clearly shown that they can make people buy that phone, especially

0:15:40when they're introducing a phone which should be cheaper as well, right?

0:15:43So in theory, they can keep that 999 the same.

0:15:47And I think that the jump to the plus is not gonna be any less than $100 from 999.

0:15:55And I think that it may even start with a higher storage option, pushing it potentially

0:16:00higher.

0:16:01Like, they will really try and position the plus phone as a more, even more premium product.

0:16:08And I think that probably an $1,100 or $1,200 price tag will be where that phone begins.

0:16:15Purely because I think a lot of the people that want that phone will pay pretty much

0:16:20any amount that Apple will charge, within reason.

0:16:23So if what they're trying to do is increase the ASP, which I think is exactly what they're

0:16:29trying to do, especially from the 10 onwards, I don't imagine the 10 get in any cheaper.

0:16:35So putting the larger screen OLED phone at a more expensive price point just seems like

0:16:40the logical next move for me.

0:16:42But so you think they're gonna go up $200 from the iPhone X price of 999?

0:16:47Potentially, yes.

0:16:49Interesting.

0:16:50Interesting.

0:16:51I mean, that's an expensive phone to get your iPhone XS Plus or whatever Pro XL for $1,199

0:17:02to start.

0:17:03But you're right, Apple has been bold with raising prices.

0:17:06The pick is $1,099.

0:17:07But I personally think it will probably be about, I think it will be $1,200.

0:17:12So is the pick $1,099 or more than $1,099?

0:17:16More than $1,099.

0:17:17But that, you know.

0:17:18So if that large phone is $1,099, you don't get this choice.

0:17:22Okay.

0:17:23Say like $1,099 or higher then.

0:17:24Let's say $1,099 or higher.

0:17:26Okay.

0:17:27All right.

0:17:28That's why I think I had more than $1,000 in our document.

0:17:32Yeah.

0:17:33Yeah.

0:17:34Which is, but like, you know, it's not gonna be $1,050.

0:17:36Or if it is, I quit.

0:17:39All right.

0:17:40All right.

0:17:41Well, $1,099, that I think is a better pick.

0:17:42I think it will probably be $1,099 to start.

0:17:46Thank you for letting me clarify that.

0:17:47I appreciate that.

0:17:49See, I'm trying to be, this is the spirit of our draft.

0:17:54It's sportsmanship.

0:17:55It's sportsmanship here that you and I have where we are, just as we try to decide who

0:18:00gets what score without even bringing in our referee, Stephen Hackett, right?

0:18:03Like the goal is not that he decides.

0:18:05The goal is that we decide and if we disagree, it's sportsmanship.

0:18:09Anyway, I am going, I am playing at least a little bit to win here.

0:18:14And so I'm gonna pick something that is hinted at by the images in the 9to5Mac posted.

0:18:23And when I asked you if we should disqualify this, you said, "No, I think it's debatable

0:18:27and therefore I'm just gonna go ahead and pick it.

0:18:29Hey, Apple Watch bands will still work with the new Apple Watch."

0:18:33That's my choice.

0:18:34The existing, all of your, great news, Myke, all of your Apple Watch bands that you bought,

0:18:40I predict will still work with the Series 4 Apple Watch.

0:18:44Congratulations.

0:18:45- Now this is, okay, so here's the thing on this one, right?

0:18:48Now, yeah, I believe that's gonna happen, but will they say it?

0:18:52That's what you've got to go against.

0:18:54There has to be, it has to be clearly outlined on the stage, Jason, that this is gonna look,

0:18:59right?

0:19:00So there needs to be something which we can point to and say, "Oh yeah, there you go."

0:19:04- But if they say, and there are many more watch bands, it only has to be implied, I

0:19:09would say.

0:19:10- Yeah, I'm gonna put it out there.

0:19:11- But I think it has to be more than just, "Oh, if you look at that product image from

0:19:15the side, it clearly looks like, I don't think, I think it needs to be more than that.

0:19:18I think there needs to be some clear implication made."

0:19:22- Acknowledgement that it's the same?

0:19:23- Mm-hmm.

0:19:24- Sure, okay.

0:19:25- All right, so I'm gonna go for my second pick.

0:19:28The lower end notch phone, so the LCD notch phone, will be called the iPhone 9.

0:19:34- Okay, I've been calling it that all along and it's only been in the last week where

0:19:39all of my other assumptions about what they were going to do have been questioned, that

0:19:46I have begun questioning whether that's the case or not.

0:19:48It's certainly, it's right there, right?

0:19:50- It's logical.

0:19:51- The nine number, it's right there.

0:19:52- It's available to them and it's logical.

0:19:55And so far, everything we think we know about the naming shows that Apple isn't actually

0:20:00looking to change anything, right?

0:20:02They're keeping S, for example.

0:20:04And I think if they're gonna keep S, I can't imagine them getting off the train for this

0:20:10other phone unless they call it the 10 Air or who knows, something weird like that.

0:20:15But they went from eight to 10.

0:20:18I think nine is still clearly available to them.

0:20:22And I think that it tells the story that I've been mentioning, I think we spoke about this

0:20:27last week, right?

0:20:28That the iPhone 10 was announced as it being a leap into the future.

0:20:31It was the future's phone.

0:20:33And the nine was just kind of left there.

0:20:35And from everything we think we know about this phone, it bridges the gap between the

0:20:39eight and the 10 because it has some of the features of the eight, some of the features

0:20:43of the 10, but it's a new device.

0:20:45So I think calling it the iPhone 9 makes sense.

0:20:48It is an unoccupied space in their naming.

0:20:51Nothing's ever been called this before, which may actually help sell that product, which

0:20:56is in a really weird spot.

0:20:58So if anything, to somebody who maybe doesn't know a lot, they know the 10.

0:21:02They've heard of the 10, the 10s.

0:21:04Well, the nine, that's not been around before.

0:21:06Who knows?

0:21:07Because I don't even think that most consumers even think of it as the iPhone 10.

0:21:11They think of it as the iPhone X.

0:21:12So they have the number available to them as nine, and I think that they'll go for it.

0:21:17Yeah, I think it's logical.

0:21:20I think it's going to be a little bit weird either way if there's this big phone that

0:21:23is residing in one of those spaces, but that seems to be what they're doing.

0:21:27So it's just a matter of what the details are.

0:21:29And the name is laying right there.

0:21:31So it would be silly for them not to use it, I think.

0:21:34So I think that's a good choice.

0:21:35What is your second pick?

0:21:38You know, sometimes there are regrets.

0:21:44Sometimes Apple has to take promises back, and sometimes it has to be acknowledged on

0:21:50stage.

0:21:51And that's why I am going to say that what Apple's going to do while they're detailing

0:21:57all the wonderful features in iOS 12 that are available on these iPhones and other devices

0:22:03they may announce at the event, they will mention among the features, Group FaceTime

0:22:10and mention that it's coming later this year.

0:22:13So Group FaceTime mentioned and promised for later is my choice.

0:22:19That they're not going to make it persona non grata.

0:22:23They're going to mention it as a great iOS 12 feature, but not yet.

0:22:31Interesting.

0:22:32I had this, you know, I take our list, we create a very long list of lots and lots of

0:22:39rumors that we can pick from, so there's some consistency.

0:22:42And I take that list and I kind of rearrange a subset of them so when we're sitting here

0:22:47now I can pick from stuff that I've already looked at.

0:22:49That was at the very very bottom of my list of 25 items that I'd ranked.

0:22:55I think that it is, obviously it's happening, right?

0:22:58We know it's happening, that it's going to be delayed.

0:23:02I don't know if they'll say it.

0:23:04I think they could probably get away with it.

0:23:06I think the look of it is so striking that they will be hard pressed, and it's actually

0:23:13a major feature of iOS 12, I think they'll be hard pressed not to mention it.

0:23:17I admit, again, all of these are a little bit risky.

0:23:19I think it's hard for them not to show it in a slide or mention it and say, you know,

0:23:25and later this year this feature will also be there because I think they're maybe too

0:23:29proud of it and too excited about it.

0:23:31But again, we've seen these features slip and slip and slip, so it's possible that it'll

0:23:36be persona non grata, but I think they can't not mention it.

0:23:39All right, you have inspired me.

0:23:42Oh boy.

0:23:43Because you were talking about promises.

0:23:46So I want to cast our mind back to September of last year.

0:23:51Yes.

0:23:52When we were all shown a wondrous device called AirPower.

0:23:58Too late now for AirPower to come out before the event, I think.

0:24:02I think it would, you know, Apple had the option to put it out and they could still

0:24:05do it, right?

0:24:06It's entirely possible AirPower will be released tomorrow, but probably not.

0:24:10It is entirely possible, but I don't think it's going to happen.

0:24:16We actually were talking about this and connected a couple of weeks ago.

0:24:19My pick that we gave some predictions for AirPower, and this is not my pick now, but

0:24:24my pick on the show was I think they will announce it, but it won't be available yet.

0:24:28It will be available later.

0:24:31But I believe that they will announce this release date during the event.

0:24:36And I think it's going to be like, and AirPower will be available in October or AirPower will

0:24:40be available later this year or something like that, you know, but they will announce

0:24:45it.

0:24:46Or even the same day as the new iPhones possibly.

0:24:48Yeah, that is what people would want and expect.

0:24:51I just personally don't believe that it will be available immediately because I feel like

0:24:57if it could have been available immediately, they could have put it out probably a month

0:25:00ago.

0:25:01But I think that AirPower will have its release date announced.

0:25:07This is a very, very peculiar product.

0:25:09You know, I would love for somebody if they know, maybe someone like a Steven Hacker out

0:25:13in the world might know this, has Apple ever done this before?

0:25:17Announce the product that it will be available and then it takes a whole other year and they

0:25:22announce it again.

0:25:24This has got to be in a club of one or a very, very small club.

0:25:27Yeah, that's the only reason why I think there's a non-zero chance that it will be announced

0:25:33and shipped in the next two weeks.

0:25:35Yeah, it is just so that they don't lap themselves.

0:25:40It is very possible, but I'm going to stick with it.

0:25:42It's like AirPlay 2, right?

0:25:43AirPlay 2 is like, "We're going to get this out before WWDC because we don't want to lap

0:25:49ourselves here."

0:25:50I think it's a good choice.

0:25:51I think that's a very good choice.

0:25:52That was very high on my list.

0:25:55I am going to go back to our friend, the iPhone 9 or whatever you want to call the lower end

0:26:01notched iPhone with an LCD display.

0:26:06LCD, sorry, because the D stands for display in that.

0:26:11And say it's going to have color options.

0:26:13This is a rumor that's out there and I'm going to choose it.

0:26:18And by color options, I guess what I mean is not just space gray, silver and gold.

0:26:23They're color options that are unique to that line, right?

0:26:25I think is what we're looking for here.

0:26:27Actually, I would say my choice is even if the only other color that's available is red

0:26:31and we've seen some red on other products, if it's red at day one, then it counts.

0:26:38I think what we're looking for here is that the lower end notch iPhone will have color

0:26:42options that the other iPhones don't have, right?

0:26:46No, no, that's not, I mean that the current iPhones don't have, I suppose is sort of what

0:26:51I'm saying.

0:26:52I'm saying it will have some color that the other phones that are announced don't offer.

0:26:56Yeah, that's what I'm trying to say too.

0:26:58So there will be, let's imagine that the OLED phone gets gold, right?

0:27:04This notch iPhone could get gold, but it could also get blue.

0:27:07And that means that there's a color option that it has that the other ones don't have.

0:27:10Exactly.

0:27:11So it's a more colorful device optionally, which again, it's been rumored, but I don't

0:27:17feel like it's been strongly enough rumored for me to believe that it's a lock at all.

0:27:23But part of it is I want to see that and I do think that there's maybe some appeal there.

0:27:27They're using aluminum by all accounts on the ring around it and all of that.

0:27:33So it's like they have more materials opportunities than they have on the iPhone X design.

0:27:38And I think that makes it more likely that they'll do it.

0:27:40All right, moving to pick four.

0:27:42And I apologize, but I'm going for a point.

0:27:46AR app demo.

0:27:48Okay.

0:27:49There will be a demo of some kind because it's a new iPhone release.

0:27:54Some third party will be brought onto stage.

0:27:56Where this has typically been games in the past.

0:27:58We may see a game now, we may not, but I believe that one of the things that we will see is

0:28:03an AR app because one of the new features of these phones will likely be, well, will

0:28:08definitely be a new chip set.

0:28:11And I believe one of the features that they will talk about with the new system on a chip

0:28:14will be how much better it is AR than the previous phones.

0:28:18And then they will bring out someone to show off an AR app because Apple like to bring

0:28:23on third parties and have them demo something, right?

0:28:25Like that is, we know this, this happens at every product in introduction of any significance.

0:28:31And Apple's big focus right now, maybe even more than gaming is AR and what these devices

0:28:37can do for AR because they clearly believe it's the future of technology for them.

0:28:43So I believe that we're going to see some kind of AR app demo occur on stage during

0:28:48the iPhone announcement.

0:28:49I think this is an interesting choice.

0:28:51I had it lower on my list because I feel like they spent time on AR in the, it's true in

0:28:58the Chicago event and then especially at WWDC where they have a new version of ARKit.

0:29:03So having them demo another AR app, I think is possible.

0:29:06Yeah.

0:29:07Well, if you think about it though, like I know that they showed up a bunch of stuff,

0:29:10but like that, the way that they did it during WWDC is the way that they usually do an iPhone

0:29:15event, right?

0:29:16Like here's, we've had some people come in and work on an unannounced thing and here

0:29:19it is.

0:29:20But now since then, they've had some of their other partners and some other new app developers

0:29:25spend three months with the new version of ARKit.

0:29:28So that what there could be is stuff that's a lot more impressive.

0:29:32You know, we didn't really see anything in the WWDC presentation which showed the like

0:29:38object permanence that is in the new version of ARKit where like somebody could drop something

0:29:44and somebody else could find it.

0:29:45And I think that that is such an interesting feature.

0:29:49Like the multiple device stuff, they could show a lot more of that.

0:29:53I think it is, I understand why you would be hesitant, but I think that it is highly

0:30:00likely.

0:30:01I think it's less likely than one might think and I think something else might be a little

0:30:06bit more likely.

0:30:07Hmm.

0:30:08Am I going to find out what that is right now?

0:30:10Well, I'm tempted to make that choice right now, but I'm not.

0:30:17Okay.

0:30:18Okay.

0:30:19So, in the meantime, I'm going to pick a different one, which is there will be new features in

0:30:25iOS.

0:30:26This is again, a little bit of a you're going for points.

0:30:28Am I going for points here?

0:30:29Maybe a little bit?

0:30:30I suspect that there will be some iOS features that we haven't seen that are going to be

0:30:35keyed to the new phones.

0:30:37Something that was held back, something that all the beta testing in the world and iOS

0:30:4212 didn't discover because it's being withheld because it's only being applied to the new

0:30:47phones.

0:30:48So, I think that's pretty high on my list.

0:30:50I think that there typically tends to be something.

0:30:52Yeah.

0:30:53Even if it's just a new portrait mode feature or something, but the idea that there's something

0:30:58that they did not show us at WWDC, but now is there enabled by the new hardware.

0:31:06So something I want to exclude from that in case people bring it up.

0:31:10I don't think you would try and score this, but landscape mode on the plus phone, right?

0:31:16Because we haven't had that for a while, but it still exists in the current plus.

0:31:20Well, yeah.

0:31:21Landscape mode on the existing plus phones exists.

0:31:23So that's not a new feature.

0:31:24If they did split screen on the plus phone.

0:31:27I wish they would, but that's what I desperately want that, but I don't think it's going to

0:31:31happen yet.

0:31:32I don't think so.

0:31:33But I just wanted to point that out because I think not a lot of people used it and nobody's

0:31:39really thought about it for over a year, right?

0:31:41Because we're not talking about it.

0:31:42I mean, we're barely talking about it then, but a lot of people have had the iPhone 10,

0:31:46which you would have thought maybe would have done it, but didn't do it.

0:31:49And they may spend some time showing it off again because it will be coming kind of back

0:31:53to the top tier phones.

0:31:55And I just wanted to make sure that that was excluded because we'll get people, because

0:31:58as you will find in the show notes, as always, a scorecard.

0:32:02So you can score along during the event.

0:32:04And I think that this would be one of those things that people would all be scoring for

0:32:08on that feature alone.

0:32:10But who knows?

0:32:11I do think that that will be a point for you because it would be kind of weird, right?

0:32:16Like here's our new phone.

0:32:17It has nothing new for software.

0:32:19It would be kind of strange.

0:32:22I think that would be a peculiar omission.

0:32:24I'm going to go back to the naming part.

0:32:28And I'm going to solidify what we've been talking about, that the bigger iPhone will

0:32:31be given the Plus name.

0:32:34The Plus brand is strong.

0:32:37It is a good name that quite neatly sums up what makes that phone different.

0:32:43I would be really surprised if they continue to use S but didn't use Plus in the naming

0:32:49scheme.

0:32:50Maybe they go with double XS, who knows?

0:32:52But although that would be smaller, right?

0:32:55Maybe they just go with XL.

0:32:57Maybe one gets XS and one gets XL, but I doubt it.

0:33:00I think you're going to go Plus.

0:33:02Rick Allen in the chat is asking, Plus not Pro.

0:33:05Now we have Pro in the list.

0:33:07I don't think there will be any feature for this phone which would make it Pro.

0:33:11I think if and when Apple implement the Apple Pencil into the iPhone, that might be when

0:33:20they call it Pro.

0:33:21Or if they gave it a 120 hertz screen, which I hadn't thought about until just now, which

0:33:26could be a feature of these phones, which would be very nice, right?

0:33:32But I think that's really difficult to do with OLED.

0:33:34I don't think a lot of people are doing that right now.

0:33:38But if and when they enable features like that onto the phones, they may give it the

0:33:41Pro name.

0:33:43Or there could be still sometime in the future a more expensive iPhone called the Pro, which

0:33:49is above the Plus even, which I think I would expect Apple of 2018 to be more likely to

0:33:55do than just change the name.

0:33:57They would create a whole new tier of phone called the iPhone Pro, which is $1,500 and

0:34:04has these two extra features that you can't get on other phones.

0:34:07I don't think that this is the time that they will change it.

0:34:10So I think that Plus is going to be the brand name that they keep for now.

0:34:16That was the pick that I had queued up next.

0:34:19So you got me.

0:34:20I do think that it's a gamble, which is why I didn't have it super high on my list, but

0:34:26it was sort of the last one left.

0:34:27Because I do think they could change the naming now.

0:34:29But I agree with you, the Plus naming is strong.

0:34:33And if we're in a scenario where they're adding the S, then they seem to have decided to just

0:34:38stick with what they've got.

0:34:39Plus is a better brand than S is for what it does.

0:34:43You could argue that the right thing to do is to just say we have this new model and

0:34:46it comes in two sizes.

0:34:48But they haven't done that ever before on iPhones.

0:34:51So will they start now?

0:34:54I don't know.

0:34:55I'm not sure.

0:34:56Good choice.

0:34:57I am, boy, it's getting harder, Myke.

0:34:59It's already getting harder and we're only halfway through.

0:35:02Boy, I'm going to go with the one that I mentioned earlier, which is the counterpoint to your

0:35:08AR app demo, which is I, so here's my rationale.

0:35:11I didn't like AR app demo as much as what I'm picking, which is there will be a game

0:35:15demo on stage that is not AR.

0:35:18And that is specifically because an AR game demo is an AR app demo, right?

0:35:24And that's the risky part here because I think there will absolutely be an AR demo of some

0:35:30sort, but if, but, and it may be a game in which case you'll get it and I won't, which

0:35:35is unfortunate because I want to win.

0:35:38Here's my rationale for this.

0:35:40I think Apple's talked about AR a lot, but there, and, and it's still part of their strategy,

0:35:46but this is the fall iPhone event and it has always been, even back when it was the fall

0:35:51music event, it's been about the holiday season.

0:35:55One of the ways you show off your powerful processors and GPUs in your new phones is

0:36:03by doing a spectacular game demo where the game developer comes up on stage and says,

0:36:09this is console level graphics because of the using metal and the whatever, you know,

0:36:16processors and GPU is blah, blah, blah.

0:36:19And that's why I feel like, um, that's a thing that will happen and I'm willing to pick at

0:36:26that.

0:36:27It's just, it's a holiday, uh, holiday event, holiday facing event.

0:36:32And to get people enthusiastic about these things because they're great to play games

0:36:36and also to show off the GPUs in these devices, I think they'll do a game demo that is not

0:36:41just an AR game demo, some other kind of game on stage.

0:36:45I completely follow you, right?

0:36:47Like I am in pretty much complete agreement with you, but I expect I may end up winning

0:36:53this point because they'll have a game that will have an AR mode in it.

0:36:56Yeah, I think that's the real, the real gamble here.

0:36:59We may also both get points, right?

0:37:00Where there's a traditional game demo and there's some weird AR demo.

0:37:03That's also very possible.

0:37:04I think it's entirely possible, but I just, I, I'm going with my gut feeling that like,

0:37:08they've kind of AR'd a lot and it's still in the province of developers a little bit

0:37:15and that maybe the, they choose the floor space this time on stage, the stage time for

0:37:23a more traditional, let's blow them away with all the graphics and stuff in this game.

0:37:30Now, um, we'll have to leave it to Steven Hackett to decide if there's an amazing, awesome

0:37:33game demo and at the end they flip over and say, and there's also an AR mode, what that

0:37:38means.

0:37:39But, uh, I think, uh, maybe we'll both get points in that case.

0:37:42Anyway, that's my choice.

0:37:43ZM Knox in the chat has said something that I find very interesting.

0:37:46I'd love to see Nintendo back at an Apple event showing off their Mario Kart mobile

0:37:50game.

0:37:51There is an upcoming Mario Kart mobile game.

0:37:54We don't know anything more about it other than the fact that it exists and will exist.

0:37:58Imagine if we, that we had that one, uh, was it last year's iPhone event where it was a

0:38:03Miyamoto on stage?

0:38:04Yeah, before I think it was the year before that was like, you know, no one could understand

0:38:08what on earth.

0:38:09It was like the earth had opened up, right?

0:38:12Everything had jumped out.

0:38:13Like it was wild.

0:38:14That would have been a draft pick.

0:38:16Um, Oh no, no way.

0:38:18No way.

0:38:19Like no one could have predicted that.

0:38:20That would have been the all time draft pick.

0:38:21Yes.

0:38:22That would have been the all time.

0:38:23Like you shut it down.

0:38:24You won the draft if you predicted that one.

0:38:27Um, that could happen again.

0:38:29I mean, Super Mario Run was part of the success that it was because of the fact that it was

0:38:34shown off in the way that it was.

0:38:35So who knows?

0:38:36Maybe at some point that could happen and it could happen this time.

0:38:40We don't know.

0:38:42So we are halfway through.

0:38:44There are whole product lines, three product lines that we have not yet mentioned.

0:38:51Indeed.

0:38:52I wonder what that means.

0:38:53What does that mean for the 2018 draft?

0:38:55We will see maybe after this break.

0:38:58Today's episode is also brought to you by our friends over at Pingdom.

0:39:03While you've been listening to this show, how would you know if your website was down?

0:39:06Cause you're so enthralled with the draft.

0:39:08If you weren't checking things, how would you know?

0:39:10What if your customers couldn't click the buy now button or access your latest blog

0:39:14post?

0:39:15You might stumble across them by luck.

0:39:17Maybe if you want to go pause the show and go and check stuff, but that's no good.

0:39:21You need a system.

0:39:23You need something to tell you that everything is running smoothly and more importantly when

0:39:27it's not.

0:39:28And that's Pingdom.

0:39:29Pingdom will let you know the moment that your site goes down in whatever way is best

0:39:32for you.

0:39:33They're smart too.

0:39:34They'll get the information needed to solve the issue to send to whoever needs it.

0:39:37You can choose Pingdom use more than 70 global test servers

0:39:47to emulate visits to your site, checking its availability as often as every minute.

0:39:51All you need to do is give them the URL that you want to monitor and they take care of

0:39:55the risk.

0:39:56Don't risk being the last to know about something on your site breaking or failing or slowing

0:40:01down.

0:40:02Start monitoring your site today with Pingdom.

0:40:04Go to Pingdom.com/RelayFM and you can get yourself a 14 day free trial with no credit

0:40:09cards required.

0:40:10Then, when you decide to sign up because you love Pingdom so much, use the code UPGRADE

0:40:14at checkout and you'll get an amazing 30% off your first invoice.

0:40:17That is Pingdom.com/RelayFM for a 14 day free trial and then the code UPGRADE at checkout

0:40:23to get an amazing 30% off your first invoice.

0:40:26Our thanks to Pingdom for their continued support of this show and RelayFM.

0:40:31We move into draft pick number 6.

0:40:36Now, hmm, okay.

0:40:39Alright.

0:40:40I feel like we led into something interesting so I'm going to move one of my picks up a

0:40:44little bit because I am confident about it.

0:40:48There will be no mention of Mako Es Mahave on stage at all.

0:40:54Wow.

0:40:55That's a bold move.

0:40:58I may be tipping my hand a bit about what I think is going to be in this event.

0:41:03Yeah, well that's part of it.

0:41:06There are a few product lines that I think won't get mentioned.

0:41:11There's one that I think might get mentioned but as time goes on I'm being a little bit

0:41:15more cautious with it.

0:41:19But what I don't think will be mentioned at all, I don't think the Mac will.

0:41:23This is a pick for later so we'll see if I get to it.

0:41:25But I cannot imagine Mahave being mentioned because Mahave might not even be coming out

0:41:31in September.

0:41:32We don't know this.

0:41:33You know, some of my friends that I've spoken to seem to indicate to me that Mahave is in

0:41:38a little bit worse of a state than iOS 12 is and there doesn't really seem to be any

0:41:46particular reason with this cycle that you would need to put them out together and I

0:41:51just can't imagine Apple giving time to demo Mahave on stage when there's so much other

0:42:01stuff that fits the September event more.

0:42:05I agree with you.

0:42:06One of the items that I've got on my list is also about the limits of the Mac's participation

0:42:12in this event.

0:42:14But here's my hesitation and it's why I was hesitating to pick the other one as well.

0:42:19My hesitation is you don't get a point if they say we've got a lot of great updates,

0:42:25Mac OS Mahave is coming out later this year, blah blah blah blah blah, right?

0:42:29They have to pretend essentially that it doesn't exist at all.

0:42:33This is more extreme than the one I was going to pick because I was trying to pick some

0:42:37way where it's like the Mac isn't mentioned except for Mahave or something like that,

0:42:42right?

0:42:43Like they'll mention that the update exists or that the Mac exists but it'll be no more

0:42:46than like two mentions or something like that.

0:42:49So I think this is a tricky pick.

0:42:51I think you might get it.

0:42:53But I think it's tricky.

0:42:54It is risky.

0:42:55It is risky for sure.

0:42:56But I'm kind of looking at what we have, I think they're more likely to mention the Mac

0:43:01in general as a concept than they are Mahave because I just can't imagine them doing it

0:43:06then.

0:43:07That's fair.

0:43:08Because there isn't really a lot of like super really exciting features for consumers.

0:43:12There's stuff in it like dark mode is really nice, the dynamic desktop stuff is really

0:43:16nice, the updates to find are really nice.

0:43:19But I just can't imagine them devoting any time to it.

0:43:23And if they're not going to devote specific time to Mahave, I don't even imagine them

0:43:27being like, "Oh, and it's gonna, Mahave will be out week after next."

0:43:30Because there's no context for it unless they're going to actually show it.

0:43:33If they're not going to show it, then what's the point in mentioning it?

0:43:37And if there is a Mac event in late October, they don't need to talk about it at all.

0:43:42I think that there will be an event later on this year and I don't think Mahave will

0:43:46ship before it.

0:43:47All right.

0:43:48So that's an interesting prediction.

0:43:49I am going into this event knowing what we know now, of course there will be other horrible

0:43:55leaks probably in the next eight or nine days.

0:43:58I'm going in now with this assumption.

0:44:01I believe Apple only wants to do one event.

0:44:04I believe they're going to pack everything they can into this event, but not the Mac.

0:44:13That's my prediction, is that the Mac releases will happen with some pre-briefings and press

0:44:18releases and no event.

0:44:20Do you think that that does include Mahave just out of interest?

0:44:23Like, do you, I mean you personally, do you think they're really going to spend any time

0:44:26on next Wednesday?

0:44:28Spend time on Mahave?

0:44:29I don't think so.

0:44:30I think they'll mention it.

0:44:31I think it's more likely than not that it will be mentioned in passing as part of their

0:44:34software update that the Mac, essentially the Mac remains a product in our lineup.

0:44:38I do think they will probably say that.

0:44:40I do think there's a non-zero chance that they will, it will be, that if you didn't

0:44:44know that they made personal computers called the Mac, you would be able to not be surprised

0:44:48in the entire thing.

0:44:49I think it's a possibility that the Mac is not mentioned at all.

0:44:52I think it's more likely that they will mention it as one of the many awesome things that

0:44:56they're doing in passing.

0:44:57And it is worth mentioning, right?

0:44:59Like this pick has come up before and it was correct, right?

0:45:03Like there was a draft at some point.

0:45:05I think it may have been last year's September draft.

0:45:07I think last year there was Mac not mentioned on stage and it won.

0:45:12Or did it, or did it, they got, maybe it got mentioned in passing one time, like, and also

0:45:17on the Mac and...

0:45:19Or maybe WWDC was the HomePod one.

0:45:21Like this idea of there being like important products that are not mentioned.

0:45:27Not even the name uttered is a thing that exists.

0:45:30That's the trick is there's not mentioning it versus mentioning it only in passing.

0:45:33And you're going for not mentioned.

0:45:34I, so having explained my worldview, which is, I don't think they want to do two events.

0:45:39And again, I could totally be wrong.

0:45:40I don't have any intelligence on this one.

0:45:41I don't have any secret birdies telling me things.

0:45:44I just am thinking it's a lot to do events.

0:45:46Apple has not done a...

0:45:48They only have two events now.

0:45:50This will be the second event for the public in the Steve Jobs Theater.

0:45:54So I'm not sure they want to do a second event and I'm not sure they want to do a second

0:46:00event in the Steve Jobs Theater.

0:46:02Planning events is hard.

0:46:03We look back at the history of it.

0:46:06They do one of these events every year.

0:46:08They've done two in the last, I think five or six years, October events.

0:46:11And they've been at the end of October.

0:46:13And that's because it takes a long time to plan an event.

0:46:16And then you do this event and it's exhausting.

0:46:18And they're doing their PR tours for all the stuff that gets announced here.

0:46:21And then in the meantime, other people are planning the next product rollout.

0:46:26It's a lot of work.

0:46:28Whereas there are some things that they've shown with the Mac that they can do without.

0:46:32However, there's this other product that we haven't mentioned.

0:46:35And I'm gonna, again, not feeling super confident about this, but if I'm gonna go with my theory

0:46:42that they're only doing one event and this is an S year for the iPhone, a little bit

0:46:49quieter, I think there's gonna be enough time for them to show the iPhone 10 inspired updates

0:46:57to the iPad Pro.

0:46:58- I hope you're right so much.

0:47:00Like, okay, so I still have faith in this.

0:47:02I've been talking about this for the last couple of weeks, right?

0:47:05That like, in spite of everything against the country, like I believe they're gonna

0:47:09show off the iPad Pros like for the same reason that the original iPad Pro was debuted alongside

0:47:14the iPhone.

0:47:15It was a big product, a big announcement, and they want everyone's eyes on this new

0:47:21product.

0:47:22But the stuff has happened in the last week has put me on shaky ground a little bit.

0:47:25Now it does, just because there were no pictures of the iPad Pro doesn't mean--

0:47:29- No, they didn't leak some images of a product, oh no.

0:47:32- But like that has made me like, ugh.

0:47:35- Oh yeah.

0:47:36- Like just, my, it's gone down a little bit.

0:47:38- Why is it in the sixth round, Myke, right?

0:47:40It's because I too have been given some pause, but I keep coming back to thinking, I don't

0:47:45think they wanna do another event.

0:47:47And let's point out, like Apple Watch and iPhone, okay, those are both good, but like,

0:47:51I feel like the iPad Pro, if they really are removing the bezels and doing face ID and

0:47:56all of that, like, I feel like that's a pretty substantial thing in a year where some of

0:48:03the other updates are a little less substantial.

0:48:06And it's all iOS, right?

0:48:07iOS-y kind of stuff together?

0:48:09- Yep, yep, yep.

0:48:10- 'Cause I don't think an iPad plus Mac event makes a lot of sense.

0:48:15Like come see our new stuff that we didn't already announce is a very weird invitation

0:48:21to send out.

0:48:22I feel like the iPad has gotta stick close with its cousin, the iPhone.

0:48:28- There is something about that that I agree with you, but there is, I think there's something

0:48:31also to be argued about new iPad Pros and a new set of Macs could be an event, right,

0:48:38that you spend like a 80-minute event and you do like 50 minutes on the new iPads and

0:48:44then you've got a bunch of Mac stuff, right?

0:48:46Those new iPads could bring some eyeballs, but I agree with you though that it makes

0:48:52more sense for this product to be alongside the iPhone because this is, as you say, an

0:48:59iPhone-inspired iPad Pro.

0:49:02You'd be like, "Oh, you've seen these new iPhones?

0:49:04We've been thinking about how we applied this to the iPad.

0:49:07Here is what we have.

0:49:08It's the future of the iPad."

0:49:09- Yeah, exactly.

0:49:10- The iPad Pro 10 or some silly name.

0:49:12- All of these devices have no bezels and edge-to-edge screens.

0:49:15- And then they have a slide about Face ID and it shows it across their entire iOS product

0:49:20line, right?

0:49:21There's definite reasons.

0:49:22But it gave me pause for thought because there wasn't any images.

0:49:25But here is my point on that, which makes me feel a little bit better.

0:49:30We are very confident there's going to be the iPhone 9.

0:49:33There were no images of the iPhone 9.

0:49:35- Yes.

0:49:36- Right, so I'm now going to go for my pick number seven.

0:49:40I believe that we will see a new generation of AirPods at the event, which includes a

0:49:46new feature.

0:49:48So that means more than just this case works with AirPower.

0:49:53And I think that what it will be is there will be a new version.

0:49:56This is not the pick, but adding my context, there'll be a new version of the, what is

0:50:02it called, the W chip, right?

0:50:04This will be like W3, I think, which will have a high telephone support.

0:50:09This has been a rumor that's been around for a while that Apple are working on a bunch

0:50:12of new things in audio.

0:50:15I think it is time, will be two years on the current generation of AirPods, right?

0:50:20I think that now's the time.

0:50:21This is an incredibly popular product.

0:50:23It is becoming more popular.

0:50:24I see them everywhere now.

0:50:27I think that it is time that Apple have a new version and like it gets more battery

0:50:31life and it's nicer in this way and nicer in this way.

0:50:34And now you can speak to your good old friend Siri, all this wonderful Siri shortcut stuff

0:50:39by just out saying, because in case you don't know, you cannot summon with voice right now.

0:50:45You have to do the double tapping.

0:50:47So you can summon with voice and then they could maybe add some more features that the

0:50:51double tapping or the tapping can do or whatever.

0:50:53But I think that we're going to see new AirPods because they are, so we have no question about

0:50:59the watch, right?

0:51:00Because the watch is an iPhone accessory.

0:51:03So they are of course announced together.

0:51:05I think the AirPod is a big enough product now.

0:51:08And it is another iPhone accessory.

0:51:10So they could spend a minute saying, and we have a new version of AirPods that's coming

0:51:15out the same day and you can now say, Ahoy telephone, speak to your good old friend Siri.

0:51:20And I think that that will be a quick win for Apple in the presentation.

0:51:26I like this pick.

0:51:27I did not rate it very high on the chance list, but you are making me feel a little

0:51:34bit more positive about it.

0:51:35You're right.

0:51:36It is an iPhone accessory first and foremost.

0:51:38And this would be the time to announce it if they've got it.

0:51:42What they previously announced is that there would be a new case that would support the

0:51:46AirPower charger that doesn't exist.

0:51:48So that was always an interim solution that I now think may not ever exist now because

0:51:55there may be a case up, you know, case update available since they announced it, they may

0:52:00make it available, but it may be largely irrelevant, right?

0:52:03If there's a new AirPod generation with it.

0:52:05Because for like $30 more, you can just get the new version, right?

0:52:09So you never know.

0:52:10Yeah, you never know.

0:52:11That's Oh, that's really a, that's an interesting pick.

0:52:14Um, boy, I, yeah, the picks are getting harder.

0:52:18We're into seven, your pick seven now.

0:52:21I am going to go with, uh, an item that, uh, I think you put on our list, but then I'm

0:52:28going to choose it here.

0:52:29And it's sort of the counterpart, the watchOS counterpart to my iOS pick, which is, I think

0:52:34it will be some new features in watchOS 5, not shown at WWDC that are tied to this series

0:52:39five.

0:52:40And that we should say this, if, if all that is new is the new complications that we saw

0:52:45in the nine to five Mac image, that doesn't count, right?

0:52:50Like, cause we, that is not on the board here, but the idea that there will be something

0:52:54new in the watch.

0:52:55Let's do a little bit of a, let's do a little bit of clarification on this one.

0:52:59We've seen new complications.

0:53:01What if we see them in a different way?

0:53:03We just talking about if they say, Oh, we have new complications.

0:53:06That's not enough.

0:53:07I think we need to see more than we saw in that image.

0:53:09Like Oh look, there's a new temperature one that shows the high and low visually and they

0:53:13show it on a different face.

0:53:15That doesn't do it.

0:53:16However, if they show a whole new method of adding complications in different ways, I

0:53:20think maybe that is worth having, having the conversation.

0:53:24Just a new visual look for complications is not enough.

0:53:27We would need to see something else, which might be like the way you pick them, right?

0:53:31Which would be totally new.

0:53:32We haven't seen it yet.

0:53:33Functionality changes that we haven't seen yet that are, I, again, my inclination is

0:53:39that they hold features back that are tied to the hardware.

0:53:43Yeah.

0:53:44And like it's stuff that doesn't touch developers, right?

0:53:46So like I saw, I think it was Benjamin Mayo talking about this on Twitter that like you

0:53:50can have this new complication stuff and developers don't need to do anything because the way

0:53:54that the complication stuff works is as a developer, you say, I need you to like have

0:54:01the number.

0:54:02So like say you need, say you're doing a, an app which has a countdown on it.

0:54:05You can say, well, you need to show the number and some kind of progress bar.

0:54:09And the way that that is visually displayed is all up to Apple.

0:54:12You just declare what you want it to show.

0:54:16And then the implementation of that is on Apple because there are different ways of

0:54:20showing it on different watch faces even now, right?

0:54:24Like the different watch faces have different application styles.

0:54:27So you give them the, like the little pieces of it and then the different faces will display

0:54:31it in different ways based on the size of the space that you're putting the complication

0:54:35in and what the design of that face is.

0:54:40Yep.

0:54:41Interesting.

0:54:42Anyway, I think there'll be something new with watchOS and that is an add on just for

0:54:46the new hardware and it will be fun to see it.

0:54:49All right.

0:54:50We're into round eight here.

0:54:53Now I'm gonna, I'm gonna try if I, if I believe, still have belief that there will be new iPads

0:55:03and to put my picks where my belief is, uh, new iPads to have face ID.

0:55:09I think that's, I almost picked that to double down on the new iPads and I thought, no, let's,

0:55:15let's just let each of us get a point for this.

0:55:17Yeah.

0:55:18I don't want to double down on that one after all.

0:55:19If there are new iPad pros, the one thing we can all agree on is that they will have

0:55:24face ID.

0:55:25Yeah.

0:55:26Right.

0:55:27Because they could wait six months, they could wait a year, you know, like as a listening

0:55:30to the episode of the talk show you did with Joan Gruber and uh, you both made the point

0:55:36of like the hardware right now is still really good.

0:55:40I mean, we waited between 18 months and two years for new iPad hardware depending on,

0:55:47you know, for the first revision and it was fine.

0:55:50And right now my iPads are fine except for the fact that my 12.9 inch screen is broken,

0:55:55but that's nothing to do with Apple.

0:55:56That was my fault.

0:55:57Uh, by the way, still going strong, using it every day, right?

0:56:02It is clearly very visibly getting worse, but when I'm using it, it's not completely

0:56:08clear that it's all broken.

0:56:09But anyway, um, so I, I do really want new iPads so I can replace it.

0:56:14Um, and I think that one of the locks that we will see here is the new iPad's iPad's

0:56:20face ID.

0:56:21I think if it's going to have any features, it's going to have that.

0:56:24I, boy, I kind of want to go to a pricing one here, um, because I've got a couple that

0:56:32I've left out there.

0:56:34Um, I'm going to go with that LCD iPhone with the big screen being less than the iPhone

0:56:4610 price of $999.

0:56:48Right?

0:56:49It's supposed to be cheaper.

0:56:52I still think that this is debatable because it's Apple, right?

0:56:55Like betting that something is cheaper that's an Apple product is super dangerous.

0:57:02So I want to clarify this, the LCD iPhone, the 6.1 inch or whatever it's going to be,

0:57:08the LCD iPhone will be less than $999, right?

0:57:12Uh, yeah.

0:57:13Oh yeah.

0:57:14You're right.

0:57:15That was a different pick on our list.

0:57:16You can still make that pick.

0:57:17You can still make that pick.

0:57:18Yeah.

0:57:19That's, that's the one that I want to make is that the LCD iPhone will be less than $999.

0:57:22That it will be, it's not going to be like, uh, it's a big phone, but it's cheaper than

0:57:27the other big phones because, but it's still $999.

0:57:30I think, I think it will be like $899 or, or below, but let's just say less than $999.

0:57:36I think I want to, I want to put a little money down on this rumor that it is very specifically

0:57:41meant to be a lower cost device.

0:57:43All right.

0:57:46This is round nine.

0:57:47I'm struggling now.

0:57:48Yeah.

0:57:49Oh, I'm out of good choices now.

0:57:50I have, I have a bunch of things left and I'm just not sure how to arrange them.

0:57:59I feel like there's some stuff I can double down on that I feel confident about, which

0:58:05would get me two times the points.

0:58:07Right.

0:58:08But if I'm wrong, I lose two times the points.

0:58:13I know this is why I didn't pick a new iPads to have face ID, which was laying for laying

0:58:17there for me, uh, because I was concerned to put two points down for iPads being at

0:58:23this event.

0:58:24I don't know about this one, but I'm, I'm, I'm, I'm going to go back to the Apple watch.

0:58:34Am I going to go to the Apple watch?

0:58:37No, I'm not.

0:58:43But that we're going to do bring out your dead.

0:58:45So this is the thing, uh, after we've done all of our picks, we're going to do a bring

0:58:48out your dead.

0:58:49So you'll hear all the things that we had on our kind of like in our minds, I might

0:58:53come back to the Apple watch one.

0:58:54I don't know if I'm going to do that right now.

0:58:56And I am going to double down and I am going to say pick number nine, the Mac will not

0:59:01be mentioned on stage.

0:59:03Wow.

0:59:04Wow.

0:59:06It could be a huge swing there.

0:59:10Yeah.

0:59:11I'm so I am confident.

0:59:13I feel very confident about Mojave and I figure if they don't do it, they don't mention Mojave.

0:59:21Is there any need to mention the Mac at all?

0:59:26And I don't think there is.

0:59:28And I think they will not.

0:59:30So I think that the categorically will be no new Macs announced next Wednesday.

0:59:35I don't think that's going to happen next Wednesday because I don't believe they are

0:59:40going to have anything so exciting that it is worth squeezing the rest of the announcements,

0:59:48which are, sorry everyone, ultimately a lot more important.

0:59:53Look at the revenue numbers.

0:59:54Like they're ultimately more, everything else in that line is ultimately more important.

0:59:59Even the Apple watch, because it is an iPhone accessory, right?

1:00:02Like it is an exciting, it's something that Apple continued to be excited about.

1:00:07So I don't believe there's going to be any new Mac hardware.

1:00:10And if they have no new Mac hardware, why do they even need to talk about the Mac at

1:00:15all?

1:00:16I'm not showing off Mojave, which I already think is going to happen.

1:00:18I think that Apple will give time to the Mac.

1:00:21Either they will have a little event or they will bring in a bunch of press and they will

1:00:26make a song and dance about the Mac before the end of the year.

1:00:29But an event next week misses the back to school time by like a week.

1:00:38And that is kind of embarrassing.

1:00:39So you may as well hold it a little bit longer, especially when at least one of the rumored

1:00:46products is perfect for back to school, which is a new version of the MacBook Air.

1:00:52So I don't believe there's not going to be any new Macs, but my actual pick is Mac will

1:00:59not be mentioned on stage.

1:01:01Wow.

1:01:02That is, uh, that's super risky.

1:01:05You may be right.

1:01:06Well, like here's the thing.

1:01:07I know that's super risky.

1:01:08If I get it wrong, whatever, if I get it right though, it looks great.

1:01:13It's over.

1:01:14Well, I do agree.

1:01:15I look, I, earlier in this very podcast, I said, my theory is that they will announce

1:01:20the iPads at this event, but they won't announce Macs and they won't do another event.

1:01:23And they will announce the Macs using some other means just as they did with the MacBook

1:01:26Pro.

1:01:27Um, not, um, far from a hundred percent confident.

1:01:30This is here's, here's why I'm a bad pundit is that pundits are really great at saying,

1:01:35I'm confident that this thing will happen.

1:01:37Whereas I look at something that I think might happen at like 50 50 or 60 40.

1:01:41And I'm like, eh, it might happen.

1:01:43Right.

1:01:44And that's, that's, you know, you should have more confidence in your kind of questionable

1:01:47opinion if you're going to be a really good pundit.

1:01:49And I'm bad at that.

1:01:50Um, all of that said, Myke, um, I love that you're doubling down on the Mac, not being

1:01:55there.

1:01:56And that's why I'm picking the sub thousand dollar Mac laptop will be announced on stage.

1:02:00Perfect.

1:02:01I love it.

1:02:02This is what makes the draw fun.

1:02:03Here's the thing.

1:02:04Here's the thing.

1:02:05I believe I have a lot of really good points leading up to now.

1:02:10I agree.

1:02:11I agree.

1:02:12I was going to say when we broke between, uh, between the first five rounds and the

1:02:17last five rounds that I was, I am already not confident about my choices here.

1:02:22So I wanted to throw one out there, which if I get the point, it's like, to me feels

1:02:31like I've won everything.

1:02:32And what you did is you opened the door for me to kind of counter that with saying, Oh,

1:02:38you think the Mac's not going to be mentioned?

1:02:40I think they will introduce a new Mac, even though I don't really think that, but if that

1:02:46happens, that's a, that's a three point swing.

1:02:49So you know, that's exciting.

1:02:51I feel like you got to get it.

1:02:52You know, you've been known in the past, right?

1:02:55They're going to bring out spinal tap or whatever.

1:02:57Right.

1:02:58And this is my spinal tap.

1:03:00The Mac not being mentioned is my spinal tap and I got nothing against it.

1:03:04Right?

1:03:05Like I'm not doing this because like I'm trying to hate on the Mac.

1:03:08Like I re I love the Mac.

1:03:11I love the iPad more, but I want there to be a better Mac line.

1:03:17I'm, I'm very excited about a Mac mini.

1:03:20Like if they announce a Mac mini sometime this year, I'm going to buy one of those because

1:03:24I think I could do some cool stuff with that.

1:03:26This is more like your inner Apple.

1:03:28Yeah.

1:03:29I don't like the Mac very much.

1:03:30Not, not you, not Myke Hurley, but your conception of how Apple feels is that they don't, that

1:03:34they're not going to use this event for the Mac, which is a less important product to

1:03:38them.

1:03:39My view of Apple here right now, like my, as you say, my internal Apple says that the

1:03:44September event is not a Mac event.

1:03:46Like they have a lot of stuff.

1:03:48Like personally, I feel like the Apple TV is more likely to get time because it's just

1:03:54a different shakeup.

1:03:55Like they have stuff for the Mac later.

1:03:58They have stuff and like they don't ever need to put the Mac on stage because I don't think

1:04:02it pushes the needle one way or another.

1:04:05Like it is a, has been a very stable line.

1:04:09People know what they want.

1:04:10I don't think they need to do a lot to ever sell those products, especially when like

1:04:15one of the products that we know about this sub $1,000 laptop, they've missed the right

1:04:21time for it.

1:04:23Like it would have sold a lot if they would've got it out before back to school.

1:04:27Right.

1:04:28Would you agree with that?

1:04:29Uh, yeah.

1:04:30Although traditionally they, I mean, they did miss that time.

1:04:32They could have, they could have announced more things in, in June and in July.

1:04:37It would do great for the holidays, right?

1:04:38It would do great for the holidays, but that doesn't mean they need to unveil it next Wednesday.

1:04:42They could do it in October and it will probably do just about good because it's, it's less

1:04:48of a frilly purchase, right?

1:04:51Like people make these purchases purposefully and I just don't think it needs the time.

1:04:57I think they have a lot of stuff that has to have the time and then they have a lot

1:05:00of stuff that they would want to give the time to more.

1:05:03I think Apple know that they've, they've hit on something with the iPad pro, right?

1:05:07Like that the iPad line is going is positive again.

1:05:12And I think if they have iPads and they have max, they really want to show the iPads more

1:05:17because it might be more important for right now.

1:05:21So we'll see.

1:05:23All right.

1:05:24Final pick.

1:05:29Final pick.

1:05:30Okay.

1:05:32Now let me think.

1:05:34I do not have anything here, which is particularly, I feel very excited about or very confident

1:05:45about.

1:05:46I have a few little items here.

1:05:49I don't know whether to hedge my bets a little bit with this one and maybe pick something

1:05:53against myself.

1:05:56Hmm.

1:05:59I am going to say for my final pick that there will be drum roll.

1:06:11No new iPads.

1:06:12Oh, okay.

1:06:15Plan to win.

1:06:16But that goes against, you've guaranteed that one of your picks is wrong now.

1:06:19Because you already picked that the iPad would have face on you.

1:06:24I guess you guaranteed that one of your picks is right.

1:06:26That's what I'm going for.

1:06:27Okay.

1:06:28I'm picking up, I'm trying to pick up a point because I have nothing.

1:06:31So I'll tell in a moment, I'm going to tell you what was left for me.

1:06:34And then I can tell you why I think that none of that stuff is particularly, I feel particularly

1:06:41sure about.

1:06:43So if I don't feel sure, I may as well go for getting a point.

1:06:48Now the point of the draft, right?

1:06:51Because there's a lot of people very upset at me in the chat room right now.

1:06:54The point of the draft, I'm playing to win.

1:06:56They want to win.

1:06:57I want to get points.

1:06:59So I want to make sure I pick up at least a point, which is iPad related.

1:07:04One is its existence and one is its non-existence.

1:07:08And on the off chance that they only do iPhones, because look, they have three iPhones to show

1:07:13off.

1:07:14They've never had that before.

1:07:15Right?

1:07:16They've got three iPhones at least by the way, to get some significant time because

1:07:21they want to sell them all as well as at least one new Apple watch.

1:07:26We don't even know what the situation is there.

1:07:29I, you know, that on its own, you could do with enough demos, close to two hours.

1:07:37If they have a bunch of other stuff to show later off this year, they could do it.

1:07:40They could do an event in two weeks time for all we know from now.

1:07:44Right?

1:07:45Yeah.

1:07:46I mean, it seems unlikely, but they could certainly do an event in late October if they

1:07:49wanted to.

1:07:50Absolutely.

1:07:51Didn't they do that once though?

1:07:52Like they did an event and then caught everyone back again the week after.

1:07:55I have a memory of this.

1:07:57I don't think so.

1:07:59I'm sure that there was an event that they did once at least.

1:08:02Maybe it wasn't that soon, but like the idea of the event was like, we're doing it again.

1:08:06Right?

1:08:07Do you remember that one at least?

1:08:08I don't know if necessarily the timing, but they did like an October event where they

1:08:12were like, Oh, come on back kind of thing.

1:08:14Yeah, but I think it was still like four or five weeks later.

1:08:17Okay.

1:08:18So yeah, I mean, I know I'm going for tactics.

1:08:21I'm going for strategy.

1:08:22I want to win September and I'm going to give myself that point.

1:08:26Okay.

1:08:27Congratulations.

1:08:28You've guaranteed yourself a point.

1:08:29I'm trying to think of some way where you could get multiple points there and it's not

1:08:34possible.

1:08:35There either you've chosen, but just let's be clear here.

1:08:38You've chosen the existence of new iPads.

1:08:41I picked that as well and the non-existence of new iPads.

1:08:44Yep.

1:08:45Well look, I doubled down on the Mac thing, right?

1:08:49So yep, you did.

1:08:50I want to make sure I'm not throwing away all my points.

1:08:54I want to make sure in this back five I've at least picked up something.

1:08:58I think you may win this draft, but your, your strategy here in the back half has been

1:09:02a little bit bizarre and we'll just see how it plays out.

1:09:05Hey look, who expected any different, right?

1:09:07Surely you know me by now.

1:09:09You expect my last pick here probably to be the Spinal Tap pick and I'll tell you the new

1:09:14Mac laptop sub thousand dollars is that's my spinal tap pick.

1:09:20Here at the end I'm going to go with a little more gentle thing.

1:09:24I was going to get it down to the millimeter, but I'm not going to do that.

1:09:27Instead I'm just going to say I am going to put a point down on the series four Apple Watch

1:09:33being at least slightly thinner than the series three Apple Watch.

1:09:40So I don't think they want to make it thicker.

1:09:42It might be exactly the same, but I want, I want them to push it back toward like the

1:09:47series two thickness, which is only a couple millimeters thinner, but I am willing to put

1:09:52a point down on the idea that Apple is striving to make that product thinner again.

1:09:57All right, so I believe, well this is what I was going to go with.

1:10:03This was going to be my final final pick.

1:10:06But you did that crazy thing instead.

1:10:07No, no, it could be thinner, but it might be so small they don't mention it.

1:10:13Right.

1:10:14Well that's that's uh, that's the question is will it be, will it be thinner than the

1:10:21series three?

1:10:22Because here's the thing about the Apple Watch, right?

1:10:25It hasn't really gotten any thinner.

1:10:27It's actually gotten thicker over time.

1:10:29And the reason is because they keep putting new stuff in it.

1:10:31Now what we believe we know about this is that the screen is bigger and if the screen

1:10:35is bigger, it might need a bigger battery.

1:10:37And if it needs a bigger battery, especially if one of the software features that they

1:10:42might be announcing is sleep tracking, right?

1:10:45That making it thinner might be a bad idea.

1:10:49I get a point for that by the way.

1:10:50Yeah.

1:10:51Right.

1:10:52This is, yeah.

1:10:53ZM Knox in the chat room points out though, and this is absolutely right.

1:10:56If anything gets thinner at any point, Apple will mention it.

1:11:00Yeah, but I'm sorry it might not be thinner at all.

1:11:03It might not be.

1:11:04It might not be.

1:11:05That's why I think that it is a risky choice as always.

1:11:08That is not, that's why it was the 10th pick.

1:11:11But I, I want to believe that the Steve Jobs law, which is everything gets thinner and

1:11:18lighter has to apply to the Apple Watch at some point given that its last step actually

1:11:24bloated it a little bit.

1:11:28I would like more battery and then always on display and I don't mind how thick it is,

1:11:33but I know other people do and I know it got, it's got to kill the product designers at Apple

1:11:37that it got thicker.

1:11:38So I think I was going to set like an over under on millimeters of thickness.

1:11:42I'm like, nah, let's just say it's going to be thinner than the series.

1:11:44Take your point, man.

1:11:45Take your point.

1:11:46Yep.

1:11:47Yep.

1:11:48I would say, especially for this back five picks, this is maybe one of the more controversial

1:11:52drafts we've had.

1:11:54Well, it is, I think it's a real, real interesting challenge here where we have evolved over

1:12:00the last few years from a pick of here are the things I'd like to see to I need to beat

1:12:05you at the draft.

1:12:06That's a combo, right?

1:12:08This is a little column A, little column B.

1:12:10Yeah.

1:12:11What I have beaten out of a lot of my picks is wish casting, which is, you know, where

1:12:15I, where I, there's something I want to have happen.

1:12:17So I pick it and there is advantage in that that's like betting on your favorite team

1:12:21to win the Superbowl or the world series where, you know, you are, uh, you get extra reason

1:12:26to root for the team that you're rooting for.

1:12:29Great, great.

1:12:30That's fine.

1:12:31But you, if your team loses, you also lose money.

1:12:34So you know, so I have seven more things that I had put into my kind of, uh, my, my, uh,

1:12:43whittled down to my personal list that I want to talk about in our bring out your deck segment.

1:12:49This is the 10 picks by the way.

1:12:51The only things that are scored, everything else is not scored that we talk about.

1:12:55I mentioned again in the show notes, you will find a PDF, which you can download and score

1:13:00along with us and everything as it says on the PDF is as we have spoken about it on the

1:13:05show.

1:13:06So it was locked in place.

1:13:08That is it.

1:13:09The draft is complete.

1:13:11No more things added, nothing changed.

1:13:14They are our 10 picks for the September event of 2018.

1:13:18So we do want to talk about some of the other things that we think might happen next Wednesday.

1:13:23Before we do, let me thank our final sponsor and that's Squarespace.

1:13:26Make your next move for Squarespace so that you easily create a website for your next

1:13:30idea or project and with a unique domain name, award winning templates and more.

1:13:35They are the all in one place for you to put your next project online, no matter what type

1:13:39of website you want to make, whether it's a, an online store to sell some merchandise,

1:13:43a portfolio to show off your art, a blog to share your predictions of the world or what

1:13:48about a website dedicated to the upgrade draft where you can talk about how wild you think

1:13:53my picks are.

1:13:54And the history don't statistics, statistics, all the upgrade draft statistics historically

1:13:59could be on that website.

1:14:00Wouldn't that be something?

1:14:01No joke.

1:14:02I thought about making stuff like that of my own, of course, but you could and maybe

1:14:06should do it with Squarespace.

1:14:07They're an all in one platform.

1:14:08There's nothing to install, patch or upgrade.

1:14:10They take care of everything so you don't have to and they back it all up with award

1:14:15winning 24/7 customer support as well.

1:14:18If you have any type of project that you're looking to make, just give Squarespace a try.

1:14:22Trust me, you're going to be able to do it and you're going to be less frustrated overall,

1:14:25I believe.

1:14:26You can sign up for a free trial.

1:14:27Go to squarespace.com/upgrade and you can try it out right now to make sure it's right

1:14:32for you.

1:14:33And when you do eventually sign up for a plan, use the code upgrade to get 10% of your first

1:14:37purchase of a website or domain and to show your support for this show.

1:14:42Once again, that is squarespace.com/upgrade and the code upgrade to get 10% of your first

1:14:47purchase.

1:14:48Our thanks to Squarespace for their support of this show.

1:14:51Squarespace make your next move, make your next website.

1:14:55All right, so, um, shall I just run through all of my bring out your dead and then you

1:15:00could do the same because then we can just talk about them if I have them.

1:15:03Sure.

1:15:04So, stuff that you, you considered picking because not everything really I think did

1:15:09we consider in the end, but, uh, yeah, yeah.

1:15:12Let me know.

1:15:13Let's hear it.

1:15:14One of mine was the original pricing thing that we had and we ended up, you went with

1:15:18an adopted, like an adapted version, which I think is totally valid, but one of the original

1:15:22ones we had was about the iPhone 10 and that it's replacement.

1:15:25So the 10s probably, uh, would be less than $999 and I just don't think that's going to

1:15:31happen.

1:15:32So Roger Qo, who is pretty good with supply chain, but again, as we've said before, marketing

1:15:38and pricing is not supply chain.

1:15:41Roger Qo said that product was going to be priced between 800 and 899, which would imply

1:15:47that the successor to the iPhone 10 is going to be $100 less than the iPhone 10 was.

1:15:53And you and I both know it's very hard to bet on Apple lowering prices like that's not

1:15:58what they do.

1:15:59In fact, I had one that I added as we were going and then I didn't pick it, but I almost

1:16:05picked it at the bottom, which was iPhone 10 remains on the price list.

1:16:10Which if these are truly the 10s models and not just the new 10, then the 10 probably

1:16:17will remain on the price list and maybe it'll be 9 or 899.

1:16:21Unless you remember all those, uh, all those supply chain rumors that ended up making every

1:16:27analyst in the world say that the iPhone 10 was selling badly, but what may have been

1:16:31the actual result is that the 10 just goes away.

1:16:34Yeah.

1:16:35They stopped making it because they're making the new one now.

1:16:36Yeah.

1:16:37That's possible too.

1:16:38So that, that's why like, you know, I was also thinking, Hmm, what about that one?

1:16:42And I wasn't so sure.

1:16:43In the same vein, we had some picks on here about a new iPhone to replace the iPhone 8,

1:16:49right?

1:16:50Like that there would be something like a 8C or a 7C.

1:16:54I think that it is possible, but I don't, or an 8S or an 8S.

1:16:59I just, I would be really surprised to see them do that because that's a lot of iPhones

1:17:04to release at once.

1:17:06Like that is just a lot going on and, and more likely that the 8 remains on the price

1:17:10list.

1:17:11It's still available.

1:17:12It's still a really good phone.

1:17:13And that next spring, maybe there's an adjustment there, which is the hot theory right now,

1:17:19which is that it, you know, there could be an update to the SE and that could either

1:17:22be the SE as we know it, or it could be redefining the SE as the successor to the 8.

1:17:27Yeah.

1:17:28Like I think that that is very possible.

1:17:29Seems like not now.

1:17:30I don't think it happens next Wednesday, right?

1:17:32It's too many new iPhones, I agree.

1:17:33Gosh, how many phones do you want to introduce in one event?

1:17:36Like, oh, here's our five new iPhones.

1:17:38This is already, right?

1:17:40Like last year was a big deal because they had the, uh, the 8 and the 10, 8, 8 plus and

1:17:4510.

1:17:46That was three new phones, right?

1:17:48Now it's going to be this, you know, it's three new phones again, but it's again,

1:17:53it's two new models that we'd never seen before.

1:17:56Last year it was updates to two models and a new phone we hadn't seen before.

1:18:01So even though it's three new phones, again, it's two brand new models and an update

1:18:05to an existing model.

1:18:07This is Apple growing.

1:18:08And I think in a good way, I think, um, we might've talked about this last week, but

1:18:12like, I like the idea that Apple realizes one of its weaknesses in the iPhone is that

1:18:16there's not enough diversity in the iPhone hardware.

1:18:17I talked about that when I was on, I hosted a twit yesterday, and that was one of the

1:18:21topics was Android phones have so many different phone makers that there's huge diversity

1:18:25in the different kinds of phones that are available.

1:18:28If you want to buy an Android phone and Apple's knock has always been, they only have one

1:18:31phone or maybe two phones.

1:18:33And I think Apple is aggressively trying to spread the product line out.

1:18:37That said, there is only so much they could do at one go.

1:18:41And if they think the eight is still pretty great, they leave it around.

1:18:44Maybe they cut the price on it.

1:18:45They leave it around.

1:18:46They introduce these three new phones and then they deal with, uh, some more kind of

1:18:51diversity at the bottom of the line.

1:18:53Uh, maybe next spring.

1:18:54Well, another one that I had on my list here was, um, a home pod software update.

1:18:59I think that's gonna happen.

1:19:02I just don't think they're necessarily gonna mention it.

1:19:05Like, I feel like that it is very possible that some of the features that we think could

1:19:11come to the home pod would occur around now.

1:19:15Right?

1:19:16Like things like multiple timers and some of the calendar stuff and personal requests,

1:19:20right?

1:19:21Like those things feel like they're going to happen.

1:19:23They could very well happen, but I don't think they're going to talk about it.

1:19:26It's a litmus test too for how Apple feels about the home pod.

1:19:29They got nothing at WWDC, right?

1:19:31That was one of the picks.

1:19:32I think there's a, a, uh, I'm talking a lot about the non-zero probability, but I think

1:19:37it's that like, is the difference between certain and possible and unlikely and not

1:19:41going to happen.

1:19:42I think it entirely depends on how people at Inside Apple feel about the home pod and

1:19:46whether they think that it's a bomb and they need to do a new one next year and regroup

1:19:49or whether they think that it's still got a lot of possibility.

1:19:54If I had to bet, I'd probably bet that they think it's got possibility and, and this is

1:19:57combining some wish casting in here, but if they announced some new home pod features

1:20:01and a, and a bundle of two, as we've talked about, into a stereo pair set with a more

1:20:06aggressive price for the holidays and they really are like, we want to sell a lot of

1:20:10home pods for the holidays, then this would be a great time to do that.

1:20:15Will they do that?

1:20:16I don't know.

1:20:17I think it would be smart if they did.

1:20:18I think that would be great if they said the home pod is way more capable already because

1:20:22we did software updates and there's more coming this fall and we're going to let you buy two

1:20:26because some, you know, you can hear Phil Schiller saying it, right?

1:20:29Like, and what the feedback we've gotten from our customers is that they love it when they

1:20:32put two of them together and you get the fill an even larger room and it's a great stereo

1:20:35sound and so we're going to make that easier for people.

1:20:38Like there are ways to sell that, that it's also like we need to move these.

1:20:40We're going to cut the price by if you buy two.

1:20:43So I think it's entirely possible that they'll do it, but I didn't pick it either, right?

1:20:47So it's like it seemed a little too risky for me.

1:20:49And then I have a couple that we can just lump up together, like a new smart keyboard

1:20:55and new smart connector for the iPad Pro.

1:20:58Yeah, I had those on my list.

1:20:59When I was picking my, like, what is my iPad one going to be?

1:21:02I figured that they're less likely than Face ID.

1:21:06Yeah, and I think these are all really good choices that if I had more confidence in the

1:21:12iPad being at the event, I think we would have broken this down and gone to this level

1:21:16of detail.

1:21:17Basically, if those 9 to 5 Mac images wouldn't have come out, I would have picked way more

1:21:20iPad stuff.

1:21:21Well, the lack of super heavy iPad Pro rumors is out there, right?

1:21:28Like maybe one of those reasons is that it's not at the event.

1:21:31It's also true.

1:21:32I think this is something that I didn't pick, but I totally could have picked.

1:21:35But again, it's more specific than I needed to be, which is I think if the iPads are at

1:21:39this event, they're not going to ship the week after the event.

1:21:42They're going to ship like a month after the event, because I think they can get away with

1:21:45saying with delaying iPad Pro purchases at the end of their life cycle and say the new

1:21:50iPads will ship in October or late October or something like that.

1:21:52I don't think they're going to ship the same time as the iPhones do anyway.

1:21:56So that may be a reason why the rumors are not quite as strong on them, because they're

1:22:00not imminent in the way that the iPhones are.

1:22:05I figured that another thing that I potentially had is a release date for the AirPower case

1:22:10for AirPods.

1:22:11Yeah, I almost picked that.

1:22:13When you picked AirPods, I almost went with that, because I feel like they need to make

1:22:16good on that, and that may be a part of the AirPower announcement, is that we're also going

1:22:20to be offering a case for the same day you'll be able to buy a case for your existing AirPods,

1:22:25whether they have new AirPods or not, because I feel like that's all rolled up together.

1:22:31They're not going to release that AirPower without releasing the AirPower case that they

1:22:35previously announced for the AirPods.

1:22:38And my last one, there will inevitably be an iOS 12 software demo, and Air Force One

1:22:43will be referenced somewhere in an on-screen image.

1:22:46Yeah, I put that one in the document as a wacky pick, because often there is a little

1:22:50Easter egg for something in those things, including Air Force One for Craig Federighi.

1:22:54That is a laugh line, more WWDC, but they often sneak into the--that would have been

1:23:00a fun Spinal Tap style pick at the end.

1:23:02So you know, something that is worth mentioning, I mean it's probably not even worth drilling

1:23:06down, we had probably somewhere between the range of 10 to 15 items in the Mac specifically

1:23:11that we could have picked that we just didn't.

1:23:13You know, like breaking down every single rumor that has happened, you know, so like

1:23:17new Mac Minis and trying to pontificate on what the MacBook might be and what it might

1:23:21have and what it might not have, that kind of thing.

1:23:25And I think we just both made it pretty clear that we just don't think that this is the

1:23:28time.

1:23:29Yeah, yeah, I think that's it.

1:23:33In the chat room they're trying to guess what my theoretical HomePod bundle would be, and

1:23:37there are a lot of guesses of 549, which is why I'm going to say that it would either

1:23:43be 599 or 649, because again, it's Apple.

1:23:48Whatever you think a really nice number would be, it's not that.

1:23:53599 might be a good bundle.

1:23:56Do you have any other kind of bring out your dead?

1:23:59So I, despite a rumor that said it's not going to happen, and this is the Wish casting part,

1:24:06I still really like the idea that that big iPhone supports the Apple Pencil and that

1:24:10there's a new Apple Pencil.

1:24:13And if we get a new iPad Pro, I would especially think we might get a new Apple Pencil.

1:24:17But somebody, Roger Crowe, I think, said, "Nope, they tried it, they couldn't get it,

1:24:21they didn't feel it was usable enough, so they're not going to do it."

1:24:24But like, if ever there was a time to do Apple Pencil support with a new Apple Pencil on

1:24:28a big iPhone, like all the software is there, I feel like it's now, but that gives me pause.

1:24:35Can I just ask you real quick, I'm not familiar with Roger Crowe.

1:24:40Do you mean Ming-Chi-Cwo?

1:24:41I keep saying Roger, it's Ming-Chi-Cwo.

1:24:43Who's Roger?

1:24:44Who's the analyst who's Roger?

1:24:45I don't know, Roger.

1:24:46I don't know who Roger is.

1:24:47Roger get in touch, Roger get in touch.

1:24:48Let me know who you are, Mr. Rogers maybe?

1:24:51I don't know.

1:24:52Ming-Chi-Cwo, who is super reliable, said, "No pencils."

1:24:56No pencils.

1:24:59So that's a bummer, that makes me sad.

1:25:03That makes me sad.

1:25:04But I am going to believe Ming-Chi-Cwo on that one, but not that that phone is, that

1:25:13the iPhone X successor is going to cost $899.

1:25:16I choose not to believe that because I think that Ming-Chi-Cwo's sources are not in, I

1:25:23think Ming-Chi-Cwo's sources know what the cost of manufacturing is, but that doesn't

1:25:29mean that Apple's going to follow that pricing.

1:25:32What he's saying is that they could price it at $899, but will they?

1:25:35Maybe not.

1:25:36Maybe they'll price it at $999 anyway, right?

1:25:39That's more margin for Apple, they like that.

1:25:41So Apple Pencil Support was at the top of my list.

1:25:43I also thought about a bunch of other Apple Watch things.

1:25:46You had one in there that was a new type of health sensor.

1:25:50That's a classic new sensor on the Apple Watch.

1:25:52I think we've had that in the draft every year, but we didn't pick it.

1:25:56I'm not sure what it would be.

1:25:58New Apple Pencil, I mentioned, just in general in my iPad picks, New Apple Pencil Support

1:26:04for the Logitech Crayon or a broader release of the Logitech Crayon was another thing I

1:26:08thought because it's education only or release of an Apple branded device that uses the same

1:26:14technology, so like a new small pencil.

1:26:18The existence of the Logitech Crayon is a special design product that's only for education.

1:26:22It seems super weird to me and I keep thinking that there's more to that story and it's probably

1:26:26a new Apple Pencil that's smaller, but maybe now is not the time.

1:26:31I had given the rumors of that weird connector on the back of the iPad Pro, if we go down

1:26:37that path, I put in Apple Laptop Shell for iPad Pro because that was just my, again,

1:26:45wacky idea of like, well, maybe this is the year that you're like, you want your iPad

1:26:48to be a laptop?

1:26:49We got a whole new case design that will do it for you.

1:26:54Not that I think that will happen.

1:26:56I also had no new iPads on my list.

1:26:59Go the complete other direction, but I didn't go down there.

1:27:03And then we had a whole bunch of Mac stuff that I only plucked the sub-thousand laptop,

1:27:07but I had more about the MacBook getting updated, about the Air getting updated after all, despite

1:27:14all the rumors about the MacBook escape getting renamed and deprofied.

1:27:21A lot of choices, this may all come back if they do a second event, Myke.

1:27:26Port choices, does it have USB-A ports?

1:27:29Does it not have USB-A ports?

1:27:30Does it have a butterfly keyboard?

1:27:32Does it not have a butterfly keyboard?

1:27:34But if we don't believe it's going to exist, why would you get into the details of it?

1:27:38And then finally, Myke, the two picks that I left, because sometimes those are fun to

1:27:42pick, but we didn't get to them, Celebrity On Stage and Musical Guest Performs.

1:27:49They're both always very possible.

1:27:52We may get those, although they have so much product in the pipeline that I would be very

1:27:56frustrated if they don't announce iPads and Macs and they have a sit for a musical guest.

1:28:02But they do like to do that, so I wouldn't say it's impossible.

1:28:06It won't be you two, though, because Bono lost his voice.

1:28:08It won't be them.

1:28:09Good to know.

1:28:10All right, so that's the draft.

1:28:12So I'll mention for the last time, there is a scorecard in our show notes.

1:28:16You can score along with us.

1:28:18It's something fun.

1:28:19I always find it's a fun thing to just keep me occupied, especially during the long game

1:28:23demos to tick off all my scorecard points.

1:28:27There will be no new episode next Monday, of course.

1:28:30We're going to be recording and releasing on Wednesday after the Apple event.

1:28:35You can follow us on Twitter @_upgradefm to know when we'll be broadcasting live.

1:28:41We don't know what time that's going to be, but if you do want to tune in live, we'll

1:28:44tweet when we're doing that.

1:28:46But the episode will be up on Wednesday evening.

1:28:49There will be a new episode within a few hours, hopefully, of the event having concluded.

1:28:57I have to look at the products and then drive home.

1:29:00And then we need to record it and edit it, but it will be out.

1:29:03So you can look forward to that.

1:29:07You can also, as well, after the event, send in your hashtag #askupgradequestions so we

1:29:12can include as many as we can on the show next week.

1:29:15So if you have questions about the products, you want to know our specific thoughts on

1:29:20certain things, especially considering Jason will have touched whatever is new, you want

1:29:25to send in your hashtag #askupgradequestions.

1:29:28That's a great new slogan for our podcast, Jason will have touched whatever is new.

1:29:32So send in a hashtag #askupgradequestions to do that and we'd appreciate that.

1:29:37Jason, what is your coverage going to be like and where can people keep up with it?

1:29:40Well, you should go to SixColors.com.

1:29:43We have, we'll embed probably a Twitter embed in there.

1:29:46I'll tweet a little bit from Six Colors event, which is our sort of live event because I

1:29:52don't want to clog up the standard Six Colors Twitter account and maybe from my personal

1:29:56account too.

1:29:57I'm like, you know, I want to think about it a little bit.

1:30:01I don't want to do like super heavy coverage.

1:30:02It's going to be a live video stream.

1:30:05Some people complain that I spoil things because I announce them when they're happening and

1:30:08not when they're on the live stream.

1:30:09So I guess you can't follow along second to second.

1:30:12It won't matter anymore anyway, because nobody can follow in their third party clients second

1:30:16to second.

1:30:17Yeah, that's true.

1:30:18That's true.

1:30:19That's very true.

1:30:20So I'll do I'll do some of that.

1:30:21But otherwise, I'm just going to sit there and take it in and think about it and do that

1:30:25sort of thing and so that I'm prepared to do our podcast and write some stories and

1:30:32all of that about it.

1:30:33So I'm yeah, I'm looking forward to it.

1:30:35It is, you know, will I bring my camera to take some pretty pictures?

1:30:39Maybe, maybe not.

1:30:40I don't know.

1:30:41We'll figure it out.

1:30:42But but yeah, sixcolors.com will have whatever I'm doing.

1:30:45We're both on Twitter.

1:30:46I'm @imike.

1:30:47I M Y K E. Jason is @jsnell.

1:30:50Thanks again to Squarespace, Pingdom and Away.

1:30:53But most of all, thank you for listening to the 2018 iPhone event draft.

1:30:58We'll be back next week with our analysis, thoughts and opinions of what actually was

1:31:04announced as well as deciding who the winner was of this draft.

1:31:09Did I screw it up?

1:31:10Was I a genius?

1:31:11You'll find out next time.

1:31:12Until then, say goodbye Jason Snell.

1:31:14Bye bye everybody.

1:31:15See you next Wednesday.

1:31:17[Music]

1:31:24[Music]